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PPV GUIDE [PPV新手入门][28页]' p) p4 S, `4 n1 d# `# |% R
详细的请下载电子书！
2 ~* d- {8 S! c, e5 {, F- q* |2 |1 {. E3 ]- s8 X9 f" R
p% E! d; e- k. U% k9 Y% QNewbie Guide
* f. Y9 ?( E- ^* D% Z3 x5 |PPVPlaybook.com
: x( g2 t& _0 ~1 Z4 a$ i5 q- mTracy Shaffer. ] ]: q& x+ e- R/ H
David Ford
! s% R% T& m. u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 ? i" Y* j" `* `/ h
Getting Your Mind Right to Start Affiliate Marketing
, R! w- H1 N& l: R7 b$ XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( j: a7 S( ^' I5 T V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 I6 l0 J+ O- b% O. B D0 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' ]3 N6 \! d* kwith any success, these claims are laughable and far from the truth.
; s" w! f+ F/ `1 C1 j. LAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, n& \+ @# i/ [. d: L. q6 R3 B
flow management. The main benefits are the low barrier to entry compared to other businesses, and- ]& q$ H+ B }
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 N2 A5 T; Q7 h% Q
overhead.
: I, W7 F% o( k. b7 KThe winners in this business are the ones with persistence when nothing works, who know there's" G) k+ O# s' `% G( Q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ @; i7 \$ U3 ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
, a) u0 t) r6 S) N6 t1 z+ ^% Q+ ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' e5 Y+ N8 Z/ \: N/ gMost of these things happen suddenly and without warning, and they all contribute to the amazing0 y) t! Z: g( P
learning experience available to anyone with a few hundred bucks and the ability to open an k. j0 Z$ q9 F5 P F0 [
advertising account.8 D4 R% \) Y9 k& O6 [3 k
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
- N$ X) F( |9 U) V( }% wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' C( q5 @: a( s7 jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 Y' \$ t* Z$ ~! i* p6 Z$ A
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ W) G- ^0 u5 D- |, w) T2 N9 y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: M$ A- @+ v6 n$ I3 Q1 M% O& _* H0 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
U2 f; r% J+ i% _. ]3 [3 Tstarted building.
4 s9 r& H6 B7 i7 K# N- VThings you need to get started:
5 W) ~9 ^, X0 _* Q# T* p6 t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ g, z( O) _1 {' N5 ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 s/ Q8 `- O# F( x7 B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' n; o) g3 h2 V5 f; _
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 A- w Q/ ^( _1 B: R5 ~3 a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: Q8 V! o4 ^1 |) v$ ?- `) `# G; Fwith PPV.$ }4 h# f; d% \- A: l+ C! i% V
Basic Getting Started Definitions+ k# t7 L: }. t2 q) @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# d8 v# A z8 z8 W- R& A& gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" U6 e# `/ t+ @0 P+ H" r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
`4 a3 B2 J1 dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).: T/ F$ A' Y: f3 C) n u5 c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: n& J% Z% l: A3 b! j; k
receives a commission on that product. An example would be the Amazon.com Associates program,
6 m* M1 h( n( c. M- @4 R6 w2 p: c$ l5 E8 TComission Junction or Clickbank.+ C) x7 g. M$ I" S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& K5 n7 n @( v' W- nan action like filling out a form, submitting their email address, signing up for a service or sometimes
2 e( m5 W6 }" |+ z& x% Ybuying a product. An example would be Ads4Dough or Neverblue.0 O7 O) _6 N8 t8 ^- ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 U: ]" @# H& P" p ]' p kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else7 e0 s0 s: R7 q$ a* \% o
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' X7 Z# a; z0 C( S# l) Nright from the start can really help you.
& E( z8 H" c7 x7 a3 O& DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# V9 W" m! N- y; H1 V( ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! J! y7 ]# W) I, x; \! h
view, starting anywhere from .01 or .015.
+ W6 a! Q/ _( c# O1 _: ?$ kIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 [- q. H! B. Y: R& Y5 _2 l
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; J2 g7 `6 w% g
MediaTraffic, and AdOn Network.
5 l! {0 g, ?3 y) d7 M: F( H8 ]Don't popups get blocked by pop blocker software?
# O& Q9 w: F" b6 ?* S& PNo. Popups are served in a new browser window as if the visitor had opened the new window
! d( Q, m; ?$ w& ]% \' Y2 gthemselves.
: L/ F; C7 u& ?+ v. dHow many popups get served to the visitor?
* ~+ v, \8 r5 pThe number of popups served varies depending on the PPV network. Some pop more frequently
* {+ `/ G- |1 l9 |5 b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! K" w. N, g" L% {7 ]1 m
serving this kind of advertising, so they have to toe the line between keeping their software$ G2 V5 `( j0 d9 t
downloaded and still making a profit.
2 `0 Q3 x* J0 l9 ^+ J, sIsn't this type of software bad? Why would anyone keep it on their computer?
* D& g4 [; i$ F+ n& p. O% M! h! y* ^8 yNo, this type of software doesn't harm the user's computer.: t$ G a$ R! y1 b1 F0 I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: d6 {% C9 _' x( {) `$ a' Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 P3 N- [, K2 @3 }
that they can continue to have access to the incentive.
4 \6 E0 ^, w; j! t: g3 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ A& h4 X" Y: o ^% m+ d1 j
How to Get Accepted into a CPA Network3 R8 o4 b, U: I# H; F
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, Z8 S5 i) o' @& b+ Uto start looking for networks is Offervault which lists offers and lets you compare payouts across; T* G' l- N7 C& O5 k0 \
different networks.3 @ q) Z5 b( ^* I1 D9 G3 S2 G
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( N/ N# ?& R1 _+ K0 iapplication and be as specific as possible about your promotion methods. Usually some time after
. i9 `9 u6 \ Q) N) nreceiving your application, the company will call to interview you. The phone interview is a critical5 B8 m z e3 b4 S8 B
part of the application process, and most networks will deny your application outright if they can't get
, k! S/ \$ M; L- f5 @- i! q0 Y+ Gyou on the phone.7 b, V0 g7 ?/ g
Often, the person who does your phone interview will actually become your affiliate manager after
/ e0 l! x" `3 c0 l) I' z- B+ `2 ~ @you get accepted, so it's a good time to put your best food forward.
D7 o0 H. z6 B# uYou might not relish at the idea of someone grilling you about your internet marketing methods over4 s% S! C, d$ j* |6 ] r
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) |8 s2 E, I" ?: I5 K# o% YWhat methods do you use to market offers?
" U) {6 I: j4 @9 I( p/ J- ]Do you already have a website you will be using? G- R" }% c& L1 p y. W
How much is your advertising budget?5 x' v' _6 y4 e |) W
What other networks are you a member of?* C' a% ?& n1 H4 k
Who are your affiliate managers at these networks?3 a, @: q1 r4 `! w, v, D
Do you use social media (Facebook, twitter, etc.) to market offers?
3 j4 p: [9 j6 E5 P8 Y uHow much traffic can you drive?
+ m8 L8 y* U( M# ^' S6 u2 yDo you have a personal recommendation from anyone who is already a member?
8 H2 Y; A5 k7 k8 }7 nOnce you provide satisfactory answers to these questions, the network will approve or deny your
2 F# B- B! K$ j% K# t% H# `application. If you get denied, just keep applying or call someone on the phone and try again. Be N- |: o A1 P3 i& R0 p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ J: F. E. K. O7 z+ B) _# H
for the network can be helpful.
% F* @3 l1 c/ i* a6 zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ J4 d. x% `0 Q# p; ]
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- I" f/ u# W5 T" k3 b* |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' f8 ^) d* h0 ^* u0 I
people can open a lot of doors as far as networks are concerned.
5 J* |+ i2 \& H$ Y7 |After You Join a CPA Network9 t6 v4 d8 x7 |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 }9 O$ y+ K, v) E
and make an attempt to get to know them a little bit., k$ H* @4 P; o/ k- X: \
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' P9 d$ x8 F& P1 V, t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! b% T- O5 K4 j- Q* y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 h) n- d U) {4 p# ~7 D# d# D, ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* ~2 V2 Q0 H1 e, bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) v* a A3 G" a# Aemail.+ a$ z- G$ D# H+ K8 E+ _+ ?
For more helpful info about dealing with affiliate managers, check out:% N5 a0 U2 C) c E$ Z. a4 e1 i* s2 x5 K4 ^
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 q+ ]5 C1 Q# P$ Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 l7 }1 E4 \/ D" u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 X2 b" A: s: v$ M. T4 aSet Up Web Hosting
% b6 Y9 w4 B- @& P8 D6 J- g1 {1 lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said" a( d1 y, u0 ~& ]6 K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* q$ h: L$ H, h" uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 P2 J4 C _: P3 zwhoever else is on the same server as you.8 o6 k- i: J# s# P0 S0 }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' r1 L8 M' R; e0 H! j k
enough that the visitor can't close the window before your pop up is even shown. You have about 3+ B5 T/ U* R+ E' c3 b9 E4 w! F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& C% d0 [9 @' J; bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" M' p/ u, b* O' I7 L5 Bhouse full of roommates (hosting customers).3 u' `/ Q2 O4 z( X
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 B) ~. u# E ~" U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will2 p! @' \" Q7 Z# e5 p+ D4 N
fit.9 W& U, m+ R! c' ]6 |5 Q% z0 G
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ c1 M, S y/ n0 X+ i! d. P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 l: b( D) e8 o+ x1 a. J o8 W
their food. Everyone else's food in the house has less space to take advantage of., M8 L$ ^ m) Q/ ?$ T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& ]- X# @2 b j* B! z/ uany type of hosting this is a bad thing, and especially while running PPV traffic.
8 M$ }0 e* j3 _- g$ o* O1 RIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, O! [- o9 @$ a n/ ], S3 V! hinside the fridge to put their food, and other roommates can't come into that space. The server is
9 j# x3 Z" L: S& o: D, f* M" P: @: ipartitioned, so that each customer can only use a specific amount of resources at any given time.0 y4 ~" X4 [+ f/ q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ M" `; q! M4 `- v* t
belong to you and no one else can use up those resources. This makes it possible to serve much more
0 x+ G& N S4 @% A" J1 E. G% Ctraffic, faster.7 i: p' D S" y- L9 K& C
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* t! e, i+ w8 {% E
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 `- { W# n/ W; j2 G
here:8 L0 v0 Y# k4 c2 s3 W6 z7 @' j
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( a3 J) f: r& k- ^
VPS&highlight=hosting
: ^4 e- e( a5 c5 |) \: }5 A; U: Q6 lDedicated-Hosting-vs Shared-Hosting, u" x: P9 g- O7 x c
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 A5 L6 R1 F2 J. Q1 N
Hosting...Your-thoughts
9 P( M( D" S! z- I7 U, J# n0 P# `% J8 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; I' J8 @+ G, O$ I! d. E
Hosting Providers for PPV
4 B% n5 Y" J8 dBeyond Hosting
5 S0 Z& `$ t3 f dhttp://beyondhosting.net/& A4 L$ l/ D3 v$ j: v7 Q* U( \$ w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ Q2 o8 i K9 o2 o7 u2 sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 t( R0 d3 O S: A0 z
direct linking with PPV. Also, these guys provide great support.
0 k3 {4 H* K- |Prosper202 Optimized Hosting
) x1 }3 K) Z% K J/ c; \" Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ b% ^% [7 t7 a; ~" o
CPVLab Optimized Hosting9 p$ X' P) r1 Y# Z/ R! b
http://beyondhosting.net/CPVLab-Hosting/
% D1 u, O( L8 } d, n" RDomain Names for PPV
! s% B2 \3 j9 ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: M2 p1 w% G* y* H7 S s% gwhere you're going to host your tracking software and your landing pages if you decide to make them.
0 e' C) @8 B0 t# A }% k KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" f" @3 b" i) s9 `7 ubland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 _; `; ]' B: c8 A: ]* T.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- m: Y- F6 T3 S) I# r6 S3 l: Qterm or build a whole website.5 E9 l K- k# x* r& A" U9 a
After you buy hosting, a domain and get those all attached to each other, the next step is to install7 [2 H' R/ ?% h& h" p* |
tracking software on your domain. This is really important, because it is necessary to track your8 G+ Q0 c( m) g7 y4 c# A
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 P* n2 U# @( vtracking, it is impossible to know what is working and what isn't.
7 Y5 K* T. d) s ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 f+ d5 I* t7 r2 Y. V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* W3 ^* _+ w7 b. R$ d- E6 r$ ]' K$ W
Prosper2025 j4 b1 j2 }6 }$ l9 s& z
http://prosper.tracking202.com/apps/' b! i: B! i" {: q0 o
CPV Lab4 ]3 F' Q+ t4 [+ j0 L. @& E
http://cpvlab.com/ X" k! I0 g! Q( S' v* K7 T
CPVLab Help Videos
$ q* S/ L: U- ?" Q; t& \. _http://ppvlab.com/oweiw/oiurw/vdm.htm
( S, q. K) P9 a9 k6 F: [As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 s. \2 N8 M. S f! a
industry standard.) D' W+ a7 r y5 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
w+ o9 d w; Y7 @) L5 c, L$ UCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 u6 \4 H% Q5 P3 }4 {7 m
good support if you have problems with your installation.
" d# O) f0 W5 @5 NTracking 202
, }1 u6 T" ?0 O& QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: f% ^' S. M- L2 ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) l- ]/ l! T2 T! h2 ?% w( Tarea.$ `5 \, d4 {0 ]8 w% e1 S
If you choose this option, keep in mind that your tracking software, one of the most important parts of2 z6 }3 e$ f, C* ^! b
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 e, M; o2 i' e! f+ ]1 o9 Y
interface, and their hosting.. H' [+ b" m9 G0 r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 j x& @# x- `$ E7 m# _, i9 yand targets which you are bidding on. Leaving this up to chance in order to save money could
( H; }) I, M+ I, ]) x2 Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" M* R0 ]6 Q K4 j- m( t, W) Cwere using.1 `6 B1 d) u- k: h* l
Choose An Offer/ }$ l7 f9 X6 z4 a0 e: v+ T
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, o( v5 K) V t( g% \4 gLesson on Offer Selection6 \2 k$ G7 o0 x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ |1 L/ M& G; m( V; d5 YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! c- r0 C2 N! k4 d( K- w3 J
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
p* e$ L+ H/ `: s! bLeadImpact as the traffic source.& m4 V# `# T) J/ L
Now the best way to learn how to put all of this together is to just get started. For some variation in U% t- x+ R* v' p% H8 e+ V2 Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ j) o* D; K! d' z3 l7 G+ ^; V7 z0 w
campaign.9 A( i* K: l* J5 ?/ ?" q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% X4 N. {$ m# C" P. I6 t- Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 T2 Y; Z- n7 X+ b% R0 Rthat all traffic is accepted.
8 t& c7 u" j! E+ o9 ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
}+ w, B4 \5 vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- G$ m: a4 @7 V( s; u7 ]& z( p
get creatives like banners or images specifically for the offer.) H$ M: K2 l ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% \! |7 ?: m) f" m( O3 T2 ~ X
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" Y6 v* I* q$ ~0 u1 I5 }! A X
track my keywords. Without doing this, it isn't possible to see what's converting.' p" q7 y8 v# X4 o% J. E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: z3 Q6 T9 j1 M& g7 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 l$ D! k0 h; O/ K, l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 Z6 w$ H U+ ~0 e+ u$ ]
bottom of the page:3 N6 P; { P/ I2 `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 `9 X0 ^+ D8 e- }/ U) hClick on the offer → pixels → Add a new pixel and this comes up:; u; [: J' O2 m* H1 ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* B ~0 G }& P+ H- Ufrom your software into the box that says 'Enter URL of image to load'.! r {: H3 K" |; E7 F
Once you do this, it should look like this:3 Y) Z4 W/ u& k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 l- Y; ]1 g* l: b! V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 G& b! C* W% f% f- y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! |9 ]: ? s) @2 m) }. yProsper or CPVLab./ s g! B0 w0 P- {4 l
L8 V# Y0 w- G5 n
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