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PPV GUIDE [PPV新手入门][28页]
* S4 H5 e3 u+ Z" w详细的请下载电子书！+ U( |2 X+ o' _- F
8 ^2 R$ s: W1 r4 Z% K( P6 u5 M
H s# k2 [! ]/ @2 C9 w: o
Newbie Guide
, _# z# T J/ U1 e1 a* V+ x- @2 e9 A$ PPPVPlaybook.com }! Y% P, Z% k, W" ~
Tracy Shaffer
4 ~ z) D: x, y5 I j, zDavid Ford
! C1 _" _+ i$ B2 a f) J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* z! t) T, \2 M
Getting Your Mind Right to Start Affiliate Marketing* V W9 O/ D8 ~; K; V# F3 t8 l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an n5 M5 v: H) [1 | Q& E& H( s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( @9 y0 G4 S( Nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ A7 s1 M% V9 c: c2 d
with any success, these claims are laughable and far from the truth.( E3 |2 \+ c' @- h! \ }$ u4 r8 e, e5 L
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 N1 @1 [; u8 v
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. E$ S+ f3 v7 m$ K8 e$ m; g3 _the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 d) s3 B( Y6 B3 T5 V' j6 Q* Voverhead.
d% J4 R3 P" p1 Z HThe winners in this business are the ones with persistence when nothing works, who know there's
r; [4 n7 A5 T# ]plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 z- U5 V$ J s# FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can! l( ~( Q" P+ v: s/ e! e; Q+ y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: f& v/ V- N' R$ v, o3 m: `% mMost of these things happen suddenly and without warning, and they all contribute to the amazing! Y1 {' g S/ C8 `; ?$ m
learning experience available to anyone with a few hundred bucks and the ability to open an
% V( \/ {9 A% `& Z3 f8 o1 f. t" \advertising account.9 _$ z# m' r V3 j/ K
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 a( Q) ]0 N, K; E
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 X/ X% O9 d' ~* A
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 i3 T- e! |. ~1 Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) O1 }* |2 e; ?* R4 j2 O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ C2 S7 h/ ~7 ~6 J- O/ c1 l/ Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% k/ G- [" u" g5 A1 \7 Jstarted building.7 p2 ^& Q0 ^$ l7 Z# C2 n
Things you need to get started:
6 e( U+ n3 e' j2 I; Y v1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 S. \0 n' s7 M) @* q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 g, F$ Q/ C8 M! [- {3 f7 c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" { ]: i! m C9 {& q6 O9 k4 v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 \- ]4 s: F' ?0 w, UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic* x3 O/ M& z* S
with PPV., S2 ?) @& N% G! W; m: E
Basic Getting Started Definitions
) ?: \, ?0 H7 kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. ~8 S: [$ k6 m, g3 eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 h4 y3 T) U% G* B g$ f( ?' [5 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ H& K, {2 H" t2 o! @3 }( |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( x$ o) v! h X5 | K- }0 z9 zCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- `9 C: [# J3 p& X L! ~9 Creceives a commission on that product. An example would be the Amazon.com Associates program,
- o j, Z3 u& O( l9 ZComission Junction or Clickbank.
& C7 J, g1 w3 h. w" Z+ Q& UCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, _8 Q1 d' n! a: `, W, c6 K- Ian action like filling out a form, submitting their email address, signing up for a service or sometimes' {& I' _2 i9 R
buying a product. An example would be Ads4Dough or Neverblue.0 |+ U7 m4 p8 |2 @$ H
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 q$ K h7 `7 v; raccount, getting the affiliate approved for offers, bumping payouts and just about everything else
?# j6 O+ e# Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( e4 n" [* m' L% K9 e/ hright from the start can really help you.9 I* }! S9 M( w+ I( |
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" q# P1 \/ u! d# rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 t" \" e( l3 r) U0 E+ ~: H! K3 X6 Kview, starting anywhere from .01 or .015.
6 U$ L& A9 M8 m0 ^In order to use this type of internet traffic, the affiliate can sign up with a number of different1 m+ z F6 G# y5 d2 |4 O+ t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# `' z2 W* n2 q$ L8 g/ q! y
MediaTraffic, and AdOn Network.& W; o3 R* h0 _8 ^: n
Don't popups get blocked by pop blocker software?
) ]/ [- t) z1 Y; E" r1 TNo. Popups are served in a new browser window as if the visitor had opened the new window
" f. G1 J: {6 I: c: r8 Sthemselves.
# y- c7 ~, H0 G' \9 SHow many popups get served to the visitor?3 |: @7 o( H5 M1 W# J
The number of popups served varies depending on the PPV network. Some pop more frequently
+ Q, E$ i1 }" b/ W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! ?# K4 I3 ]$ t- q0 S" ?: Aserving this kind of advertising, so they have to toe the line between keeping their software
( T* b7 R9 V$ Gdownloaded and still making a profit.
1 @$ T5 `' Z* Z( y! [. Z- f- @Isn't this type of software bad? Why would anyone keep it on their computer?
" W2 E4 q+ N7 r/ d6 K4 i" y: nNo, this type of software doesn't harm the user's computer.
4 m; h1 X$ @2 x# [% i7 L3 G5 VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 Z2 I# G7 q" Btoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 K( P) C: X: ?- c* `: `. ?
that they can continue to have access to the incentive.
' D; \: P& L5 H8 } \8 s, r' J+ y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# J. X4 ]$ T3 l( o: p
How to Get Accepted into a CPA Network/ P/ T N1 k% d5 j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ E/ @ v* t# V5 L+ k
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 s. _9 i" q: C% ^* ^3 G+ U( @different networks.
- F( _/ u& _ |1 P) h; L7 ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 Y5 Y/ E5 T% \. Y* }
application and be as specific as possible about your promotion methods. Usually some time after
# e& I$ P: ]: `8 b; ]$ d/ \) R: j# [receiving your application, the company will call to interview you. The phone interview is a critical
! z0 D- ]" V' \part of the application process, and most networks will deny your application outright if they can't get* B5 b, y8 T. O, ?
you on the phone.$ d7 W" z. x8 }1 o/ m, `4 M
Often, the person who does your phone interview will actually become your affiliate manager after
0 f$ Y4 ?; Z4 f$ @: P* s+ Pyou get accepted, so it's a good time to put your best food forward.; }' h6 g+ h( A! l
You might not relish at the idea of someone grilling you about your internet marketing methods over- g, i3 \* `8 ?1 Y
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 z. i) D! g4 ~What methods do you use to market offers?- V1 b) O5 N( z, k# m
Do you already have a website you will be using?* X' H5 `% ?4 m& {
How much is your advertising budget? i/ N3 p1 X5 l$ T9 u6 D
What other networks are you a member of?
5 V* y9 y1 O* ]1 e& }; Z. i8 TWho are your affiliate managers at these networks?
, m3 V# q6 {# \; ? I7 gDo you use social media (Facebook, twitter, etc.) to market offers?3 W1 E* G9 ~* H) h! y, {
How much traffic can you drive?
4 @, U% O$ ^7 `8 RDo you have a personal recommendation from anyone who is already a member?+ c$ ?# p$ J/ O3 @3 \" R
Once you provide satisfactory answers to these questions, the network will approve or deny your! L4 n9 `! |3 u# Q" \
application. If you get denied, just keep applying or call someone on the phone and try again. Be! p- v% S+ j# o, W, W. K; ?5 [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 p9 `" N- k$ q1 x( v
for the network can be helpful.
: W8 s" _' i! s. T$ z+ k6 MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" `2 ]6 @6 G1 U8 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 l5 S* m; J- n: Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; d0 c5 N5 Q& X. Xpeople can open a lot of doors as far as networks are concerned.
+ n9 D l% L, P* S W( a% o( y0 IAfter You Join a CPA Network5 `! H: a) w/ m0 m
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 l9 O6 \+ G a5 M( i4 f6 r
and make an attempt to get to know them a little bit.
& ?4 S! ~# K0 m" Z/ xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" W8 |/ c$ J# W; P& J5 m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. }4 _8 h& U( ]0 d4 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* F: S4 v! U6 a$ Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 ~3 Q( O1 f# v ]) _0 x6 {5 \bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- O J+ L" t+ x$ [- Remail.
; y( r$ Q5 U" I# P9 vFor more helpful info about dealing with affiliate managers, check out:
- A/ m9 A4 G8 h( ~8 lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 f* v$ r0 a$ s7 G& }1 d& phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 l$ F2 P2 e1 i2 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' z2 a$ `3 P/ E" W% N( `# ~ T& q# {7 ESet Up Web Hosting2 e$ g3 A" u/ h/ i' P3 @5 n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 @& A, m7 q: u x4 Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared* j% i' `* M% V" d" {( W& n$ z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: L' k8 e( F) {2 E# |5 V4 T! I
whoever else is on the same server as you.
! w2 @# W1 e& V1 A6 N( tSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 E: H1 d' t [% Uenough that the visitor can't close the window before your pop up is even shown. You have about 3
! ?1 w% o( O5 U1 [2 V. xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. U7 e- y. @9 L! {# E- n
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( ~' R2 C4 Q5 Y1 Ihouse full of roommates (hosting customers).3 e- k' e5 f/ x) n9 Z. W
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 d0 l- X8 Q6 [* e5 x9 @# \, Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, V: T) G5 H. E5 |8 y
fit.9 Y* s8 n( q. ^# n! }- Y6 W3 T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; h( w; `! N2 I7 ^! O2 I0 hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! q/ _2 J) _% X! `3 y- ptheir food. Everyone else's food in the house has less space to take advantage of.
" E! q2 G$ `" d+ f8 J4 tIf you have less server resources to take advantage of, your ability to serve popups will slow down. For G* t: \/ ~) n% j; L3 h
any type of hosting this is a bad thing, and especially while running PPV traffic.
: x. x( N5 D. Q1 QIn the case of a virtual private server (VPS), everyone in the house has their own designated space6 T7 N' q+ c3 M$ O C; G* t
inside the fridge to put their food, and other roommates can't come into that space. The server is) o" P7 x# }! v% k- e+ w8 l% {+ {4 v
partitioned, so that each customer can only use a specific amount of resources at any given time.
( f2 o. k2 b1 ] E4 SA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' Q, U! T# O) n( Tbelong to you and no one else can use up those resources. This makes it possible to serve much more$ [1 X8 F9 y' S. U/ }" `
traffic, faster.! a: r1 V n9 l/ ^/ f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 D, j+ K) M: M2 q' `6 Y) GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is. p, E0 n8 F8 |) c
here:
8 Y+ z+ [) K. n0 q; R2 B; Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* Q% A( f* X$ y
VPS&highlight=hosting
4 n7 n5 O; i" F5 ], WDedicated-Hosting-vs Shared-Hosting: [3 \7 h% I, L& c
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 n+ `! N/ H9 Y" g6 Z2 }Hosting...Your-thoughts
& {' F5 J6 O- |( I, a2 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 ?4 s7 x8 S: J- x. H& r- t/ jHosting Providers for PPV, d" k# s; X8 Y& i0 D4 M
Beyond Hosting+ T% F1 K/ f% T' S6 m4 F0 _5 V
http://beyondhosting.net/: U$ Y3 r, P! H8 O: F* f# C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
. Z" m8 X% Q. d" H$ x3 z$ Greceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ C& w- |6 x0 K7 a
direct linking with PPV. Also, these guys provide great support.
$ [3 ^" F) S5 e. GProsper202 Optimized Hosting
]1 V9 x5 X8 l9 S) N4 Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 U1 _" A9 x0 d8 Q% o4 fCPVLab Optimized Hosting" r7 b5 }1 m$ i! \+ F8 S8 [$ J4 h
http://beyondhosting.net/CPVLab-Hosting/5 j, o; {" I( q3 C5 I {: [
Domain Names for PPV9 q' A4 {. {1 i2 p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" d: U1 `% Y, s: I- S
where you're going to host your tracking software and your landing pages if you decide to make them.: @# x& w8 a" ~: B; t; X
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' x( I+ o+ Q2 e Hbland one is fine to start with, to host both your landing pages and tracking software. The .com,% E7 z; o5 x7 y& O2 v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 w) a$ \/ ~, b0 _5 C
term or build a whole website.! i2 v! _6 _3 \, A
After you buy hosting, a domain and get those all attached to each other, the next step is to install; O. J' R1 M4 u
tracking software on your domain. This is really important, because it is necessary to track your
) f5 ^, x: ?; G# G! Y* r/ g% U/ Vconversions down to keyword level so that you can optimize your campaigns. Without proper
# D. M6 n, o7 Z% S/ c! Atracking, it is impossible to know what is working and what isn't./ i: i$ F0 c2 i/ ^/ v, g4 _7 V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( W2 |" ^( P. g5 C6 b& f vis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; b: T9 t% B% `' j7 u
Prosper202
( `- i5 ^% w4 rhttp://prosper.tracking202.com/apps/
6 H/ u3 @9 U) a4 `+ K' ~; F* s% }CPV Lab; V1 O% u6 Z6 t2 ~
http://cpvlab.com/
6 o1 x: P: Y( z4 q5 u- ]: [CPVLab Help Videos
: o/ }3 @, {5 n" }http://ppvlab.com/oweiw/oiurw/vdm.htm
8 u- C- ?3 }$ l4 Z7 \% \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 y7 `1 s- m* l+ Qindustry standard.4 J7 ~6 v4 R' n f) y- _7 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. G% n) _% O- ?$ Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' M. s: {" N: p' |good support if you have problems with your installation.. J" |" k' l7 F: K" U
Tracking 202
2 w# a* [5 _. F+ pTracking 202 is the hosted version of Prosper202. You can create a free account and then build your' U* r* P ^- s, k* y" `
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 u7 r; ]* L2 @area.
3 b/ a# j/ |6 u6 JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& q) g/ u7 O R3 [8 Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ c& g2 S3 e, x5 ~7 _/ z
interface, and their hosting. B2 I( c! R0 T9 ]* ~8 o: n# W
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 d, k' E5 K7 h1 pand targets which you are bidding on. Leaving this up to chance in order to save money could* x6 P7 L4 G; W4 _. q1 i0 X1 T5 h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 R( [1 P: F. \8 @/ a+ j0 i
were using.6 [3 Z; v4 ?7 b& @
Choose An Offer
. ~( j. _2 y7 T+ l5 w, N" uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 y; G8 S+ b7 v! ]) O" }% BLesson on Offer Selection( \5 g& T! n, h% |( }' _) _
http://www.ppvplaybook.com/forum ... on-Selecting-Offers U( M* t. B! s* @9 ]) j
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" U4 O3 R) `6 Q* h6 V' ^! KTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 y- z/ i9 e( _9 rLeadImpact as the traffic source.
; q$ p9 l0 y p; NNow the best way to learn how to put all of this together is to just get started. For some variation in
$ G f0 i& e o. jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; s& D$ \0 s }
campaign.7 N7 D0 ?9 s. z3 a* ?: c8 X
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- y/ y0 \8 x3 |" hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 L$ f0 u% G, C
that all traffic is accepted.
; B: q( i5 D' X" ^/ d. q0 [$ PFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 w$ K* J2 ^- S3 k6 T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can m- g' l, Y8 [& E6 T
get creatives like banners or images specifically for the offer.
" a! V3 S/ L5 M9 v) Q4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: k6 Q2 ^7 J# X- J8 B" J5 t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ U; ^0 i" G: ^' n4 t
track my keywords. Without doing this, it isn't possible to see what's converting.
- j8 G' y7 g. m, s' e8 hIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* @6 T' G- \' ` \5 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 H" L; D( A0 P* J2 X4 Q/ z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* V, P ~1 S: pbottom of the page:
0 q) Y& j1 T, |1 B- S! p+ zNext, I have to cut and paste this pixel into my offer at Ads4Dough.* t3 ?; \3 U# N( @2 ^
Click on the offer → pixels → Add a new pixel and this comes up:. E) Z/ a: U6 O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 _; p# r Y1 h, y: ]) Bfrom your software into the box that says 'Enter URL of image to load'.
2 s8 m, m7 ?9 C4 u3 t, OOnce you do this, it should look like this:8 c# h3 ~8 p. a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) Z; e2 e/ c6 N( K, Z% @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 X. o, \- S9 `$ P6 g3 aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 O3 ?4 _! O, w2 {) S. a( M$ k" G% jProsper or CPVLab.
" q* T+ S# ]( h$ I$ ?6 b& O
* N, z7 b5 Y9 P |
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