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PPV GUIDE [PPV新手入门][28页]+ [, d$ h% @( q" l- s" d; [7 K
详细的请下载电子书！
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Newbie Guide
X! O) A- a/ P% XPPVPlaybook.com
6 W" t) w6 F& {" A0 p1 ITracy Shaffer0 n9 z7 o0 [2 o1 C5 x" Z
David Ford1 @6 Y9 J! V5 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& P( r6 q, f8 A/ v- n7 c) B
Getting Your Mind Right to Start Affiliate Marketing O8 i, F' c( }' r" I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ f' k4 _7 s: c8 M2 j$ O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( i& P% {2 X: q/ R$ L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 V( {) T' b/ k' iwith any success, these claims are laughable and far from the truth.( d5 O6 o/ @0 G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 G. { l8 P6 Nflow management. The main benefits are the low barrier to entry compared to other businesses, and
) Q8 S3 g& y" _4 Jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 y+ F) N4 z2 u P! w, Q# X. ?overhead.
" P- j2 n9 R0 \3 V% YThe winners in this business are the ones with persistence when nothing works, who know there's2 [6 q: M9 r" i, l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ U1 `+ k5 C) e8 ?, K+ s. tThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
; y+ L- Z u5 t' `6 \* [3 k& Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: K) [$ ? b% K p$ c
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 R w+ [5 I- L" C3 P
learning experience available to anyone with a few hundred bucks and the ability to open an/ [0 @* N8 K( c2 ?& i
advertising account.
8 M/ T9 g; J5 N- X% I5 uYour competitors are willing to work at this around the clock. This isn't a push button, instant business. @4 [) L# L6 u1 c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( C3 \: ]1 v. M3 g6 S: u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 i& F6 X9 D1 R( I7 O6 xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: M: S0 W% M. P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 y+ T9 s' X' V! v" N. p3 b, i% }0 T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
v9 ^6 H1 l6 u$ L; \4 C. P3 T$ Estarted building.4 I) @ ]- z8 ]1 s! O u6 S# H
Things you need to get started:4 y1 `# q \/ w8 l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* E& z! K+ w1 ?+ n! J& F$ P& @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* ~6 G! i' q' u8 H8 [4 v
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 S) n E- q3 j& `! [
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! O" Z k9 r- XThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 W4 }, A/ T5 e: w
with PPV.
0 `7 J* B: \9 R' |0 k# Y7 jBasic Getting Started Definitions
7 A4 |/ z, ?7 q0 |* j% N7 bAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more N! m ^+ ]' V, A; P6 g: b& d; n V3 U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" K* v! E) I% [6 J; }8 w- {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 v; B/ a" J$ ~/ h
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: p: x8 M4 k* w& Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ r% ^; V' n7 U9 Xreceives a commission on that product. An example would be the Amazon.com Associates program,
0 D4 {$ B0 M( g" y r! sComission Junction or Clickbank.4 R O. R7 a @% v' g! |5 I
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, A2 V) x" _1 Kan action like filling out a form, submitting their email address, signing up for a service or sometimes: m8 o! D$ m1 W, b1 v* u: X
buying a product. An example would be Ads4Dough or Neverblue.
: x0 R8 R+ K, lAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& \6 D6 m' G. W9 |; ?1 D; Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ Y7 y9 r, c2 w/ p- l6 `related to an affiliate's account at the network. Having a good relationship with your affiliate manager
( s; u) Z. D" h8 ^2 sright from the start can really help you.
/ Q. G# `4 t; t8 r. YPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ s3 {" I# H: P# v h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# s8 o6 q" q0 u
view, starting anywhere from .01 or .015.
# }$ U5 S) ~" s9 hIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ M2 h" T. N8 U) U! T7 ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 U4 q x, a' O; A( O0 G7 g* ^6 WMediaTraffic, and AdOn Network.) R: I0 ?9 l4 s1 Z* g" b
Don't popups get blocked by pop blocker software?
. d. D" L* |/ n0 i" ?+ o& BNo. Popups are served in a new browser window as if the visitor had opened the new window
9 B' g4 C' Q. O1 ?: m5 {& uthemselves.! Y! \# ^0 E5 i+ K9 b
How many popups get served to the visitor?) a" c1 ] G2 G5 K
The number of popups served varies depending on the PPV network. Some pop more frequently% }0 t" |$ K4 x4 Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# K2 C. e6 M1 X0 R) n
serving this kind of advertising, so they have to toe the line between keeping their software
$ B& r6 h1 Z& a: S* rdownloaded and still making a profit.
# Q* ?- i: P* F1 x1 u7 ?) iIsn't this type of software bad? Why would anyone keep it on their computer?
: {" R1 Q4 L6 WNo, this type of software doesn't harm the user's computer.: @" G8 P: T4 T3 E! [* X" ^
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: M5 t( ^- p" [" stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( Y; R% x8 U$ Ythat they can continue to have access to the incentive.: Q" x. V- R7 ]: A' y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ z! v4 M3 C1 c8 g b1 A2 s
How to Get Accepted into a CPA Network
* f9 \& Q) M; FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* w; l8 f; T( Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
: b5 U* E1 r; ~4 \different networks.
* E% }! ?( W, a# @) ~" @% HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 r. y" t4 U0 i, p! M) h. s z
application and be as specific as possible about your promotion methods. Usually some time after) }- _! Z f3 ^4 e
receiving your application, the company will call to interview you. The phone interview is a critical* W/ n3 \8 C& R9 s* }6 h
part of the application process, and most networks will deny your application outright if they can't get
( z9 P+ a- z- @4 \4 s W+ myou on the phone., Y% `9 j7 b8 @0 T* ?8 B
Often, the person who does your phone interview will actually become your affiliate manager after1 T8 {- h" s/ j: b
you get accepted, so it's a good time to put your best food forward.
# F- j. a/ N) }% I) j# T+ uYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 \, {" v# Q3 ~# s' r( Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:" g( O8 l r& `8 H7 l$ o
What methods do you use to market offers? H" o2 K5 D' S2 |
Do you already have a website you will be using?
7 y# v- H6 v, T( [4 H( X! GHow much is your advertising budget?
5 \# n, E0 E8 w" ^* Y# v9 s) HWhat other networks are you a member of?9 j% P. P/ O0 J$ d9 U
Who are your affiliate managers at these networks?
( \1 i- I% U. \7 M/ i0 HDo you use social media (Facebook, twitter, etc.) to market offers?
9 O1 M2 M8 }* n, x8 ]% J1 p3 w# K NHow much traffic can you drive?8 O5 u" f5 i& v* T7 ?; e
Do you have a personal recommendation from anyone who is already a member?
1 m7 z, o0 D- S9 }7 Z7 ?Once you provide satisfactory answers to these questions, the network will approve or deny your5 g* ~+ E0 ^' d+ u! `. \
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ g1 {$ X; D3 N! U! [" Tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 {1 Z* `0 P% n* W: ofor the network can be helpful.
. l2 k, Z* \4 DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ ^' P7 o! Z/ Y3 {. ~$ N* XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ ?4 x( i- R+ M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 z: ^1 j6 n; K9 X. s D# }
people can open a lot of doors as far as networks are concerned.+ d% j2 S2 `4 ~
After You Join a CPA Network
; B3 a* q, M& J! h N. W* |: YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ E4 k1 N, q- F, \; L
and make an attempt to get to know them a little bit.
" Z0 P8 D. {) ~( KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 \, ], s2 U D" h# F! jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ g# |4 x6 v+ x6 e1 Y' N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' L R: w! l \& c, e3 o* T6 @
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: s+ |5 W+ y- g: ?( ~' x+ Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 s& \- x2 d$ H& ~* S
email.* v k5 B' n' y
For more helpful info about dealing with affiliate managers, check out:1 M8 q; Z1 ~% u- W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 z# U- r: x8 j
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" h# u F* ^7 ]& s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 @8 c) x4 I' ?1 vSet Up Web Hosting8 ~" t6 u: Y- a( B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 o2 [2 p. ^, h, L% J* t: \about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 O; o% \$ Z4 `1 v! G. Phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- s8 N5 C s4 x; m: X/ {0 F- _0 b3 Owhoever else is on the same server as you.
( R, p4 G# t; u; {Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ r0 z0 [0 \, ^) Z6 a' u5 ^6 M
enough that the visitor can't close the window before your pop up is even shown. You have about 36 M! y1 V6 Y* i: n
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' h% a" `/ p; V, k# UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ N+ _0 c& l i: H5 M( W2 xhouse full of roommates (hosting customers).! T C2 r( H2 N/ A
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* k& q8 \1 } G7 j& Pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* z5 a9 k3 i& k1 ]2 `3 J& n7 \
fit.2 h8 o8 i4 ?8 v: d w5 C$ S9 ^/ P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" L, U( \; ]2 Y$ xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 N+ Q* K q. S: s2 ` q2 [their food. Everyone else's food in the house has less space to take advantage of.; h2 f4 ^5 w5 T' p1 k6 F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, E: |& X6 j6 gany type of hosting this is a bad thing, and especially while running PPV traffic.
% i. Z, x/ E$ _, K: \8 t+ tIn the case of a virtual private server (VPS), everyone in the house has their own designated space* b$ I1 f* |; }& _
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 F+ J2 K0 T4 d- \( j* n0 u8 Hpartitioned, so that each customer can only use a specific amount of resources at any given time.3 `" L9 z# _- t$ G9 O
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& e: x& Y$ S" p
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 U9 ~2 U8 k _$ [traffic, faster.2 z# p' j8 _/ o, O2 M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; n }) ]: X: ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
j7 V& N4 a! { [here:
7 y, j4 h2 ^! R6 Yhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ u1 k" Y2 f' sVPS&highlight=hosting3 D, M, f, Q/ Z+ h+ n3 {+ ~. F: e
Dedicated-Hosting-vs Shared-Hosting
9 R. b" @) }! [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" p3 u/ ~3 ]6 I9 @! XHosting...Your-thoughts
5 U" C: a. E. V5 y1 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 [4 o, j: f$ D( l# a' E, f K: ^! G$ o
Hosting Providers for PPV% k; C" i0 l/ s' H% ~
Beyond Hosting, d6 l2 L$ E- {9 v, a" f
http://beyondhosting.net/8 q! i* T! K. V. W$ h/ N
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: E% O' M7 r$ n1 @9 B4 I
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 i( x8 {) L* S; E+ a
direct linking with PPV. Also, these guys provide great support.3 W7 a$ T6 K6 V: N
Prosper202 Optimized Hosting
) `: N( h5 h( p+ P/ ^! yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/: ^+ t6 q5 q0 X; G' Q y% f
CPVLab Optimized Hosting; t& g" e# ^; b4 A4 `/ Y; t
http://beyondhosting.net/CPVLab-Hosting/' y+ I/ H% z6 }
Domain Names for PPV3 u% k7 \8 ~9 V* u3 P
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 F3 T; u: |7 Mwhere you're going to host your tracking software and your landing pages if you decide to make them.
, \% I1 M. i0 v, X! B. k# yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,' q1 n5 h1 a1 `4 s6 O
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# |4 N; |% s# a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' P1 V5 h$ E- l K0 Sterm or build a whole website.; r, ~5 u4 Q b0 O. W2 K Y& a
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 E" C. X0 ]& P f6 p3 ?( Ktracking software on your domain. This is really important, because it is necessary to track your' r. T5 v2 i+ i
conversions down to keyword level so that you can optimize your campaigns. Without proper: ]1 | O3 U/ y! P4 d g' E* m! H
tracking, it is impossible to know what is working and what isn't.
2 O/ ]8 n+ F. }) ]- VTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( {5 I* J4 S. p$ |4 r) U
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ P k1 e$ |$ @2 \3 K8 F' \; r
Prosper202
; q2 K; s- d1 `7 ]5 ehttp://prosper.tracking202.com/apps/
, I. t, v( \" p% J# \$ PCPV Lab
& q+ p% w1 r) K5 Q: e5 H; Nhttp://cpvlab.com/8 M% ^( d6 F' J C! C; R7 d+ L
CPVLab Help Videos
, U+ w- f3 _; J# Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm5 e' U' e& j1 r. K5 \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ ^" n, s- Y' y+ D/ L$ I/ P: y
industry standard.
- `# [9 M; E9 X3 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ u3 H/ ], j. f' P5 v1 b. DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 Z. P; w6 j: B- a# J; ~good support if you have problems with your installation.
: A0 I$ z4 @, O1 {, V0 lTracking 202
a" ?8 A# e& \Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 n& F" h! w6 ^: n/ `! ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ Q9 A: C) h6 A+ u( z z9 E6 z7 Rarea.- d" g) w/ J% s) s: U( B/ T
If you choose this option, keep in mind that your tracking software, one of the most important parts of
% @9 ^! G2 O: ?1 z5 Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 k- _* E5 ~/ r! l% U8 W+ zinterface, and their hosting.9 F5 ?, e# ~4 K- H" @0 i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% @5 b5 K" c2 x0 D0 f; l4 o
and targets which you are bidding on. Leaving this up to chance in order to save money could
) n% g, }5 ~3 r2 A4 f! _: opotentially leave you open to huge risk if someone else caught on to what offer and keywords you; f: U9 N3 o1 P) `) w
were using.9 l+ C8 j% x; f' a% D5 h
Choose An Offer
" }& I: ]6 {, Q1 h$ s8 TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 W9 ~) |& G( \5 n9 \Lesson on Offer Selection
1 B0 i, A" c7 q. s2 N4 Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# j# N3 S' P6 n6 V) |+ d7 f1 T
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) a6 C8 V1 w( Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- _) K. b! |% @- q5 }% [LeadImpact as the traffic source.; V2 n9 M* e7 I3 j; w7 K) m
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 E& @3 x& Q rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 b5 G6 Z- _7 E( ]0 E4 p& v
campaign.& ~6 x! C8 }% q% D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 O+ {3 \6 @$ |$ M" z' O5 ~( F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: u7 K5 V; Y& g3 S. q- d% n% \+ S
that all traffic is accepted." o" U0 Y4 @5 V! x& f8 k" j
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. W4 C( s; ~0 l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, C" p9 ]# q7 x( p; ~& H; F
get creatives like banners or images specifically for the offer.; z. ^9 |! A3 \: ^6 J; n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ H! q% Y q( a$ ?9 yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 a& l+ \6 ]! p8 Y& _& qtrack my keywords. Without doing this, it isn't possible to see what's converting.
/ f: a7 v: U" p! h1 ]3 AIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 `, e* `1 R. ?* g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 l" J5 v$ o3 U4 a. iIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 x7 l5 A' |! s+ g
bottom of the page:
3 p0 f0 A2 }2 f" m; U; M/ HNext, I have to cut and paste this pixel into my offer at Ads4Dough.2 V9 [7 x" b; b& J: t$ ^3 ?
Click on the offer → pixels → Add a new pixel and this comes up:. T* d0 P+ f Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ l( T( h$ ?" a7 W) M0 q% v; [from your software into the box that says 'Enter URL of image to load'.
8 N* \- F) z: P4 vOnce you do this, it should look like this:
2 j1 m) Y+ E# R/ J1 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 U6 }* n! {. w- c9 q3 @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% W% _ n+ J( h; ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* }" [ \8 T% JProsper or CPVLab.
) u9 B4 X; [6 ?& f
4 r1 u: Z% T% D( |8 o; Q. s5 S- h1 l |
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