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PPV GUIDE [PPV新手入门][28页]/ p9 m9 A4 _: v1 G' h y6 b
详细的请下载电子书！7 H: J! _3 k8 u
) g% k, `$ G5 ~& |$ `+ z& P) {
4 A9 ~' k# A' L# ?Newbie Guide$ F$ C/ t8 u8 M g' Q H5 H1 x* D
PPVPlaybook.com
0 Z: W7 ~( G; \( I7 gTracy Shaffer9 u7 `1 {! ?, ?* W1 S1 D9 a
David Ford
9 g; K* J$ N# j7 G7 }4 y$ }9 B: `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 r. f4 s. N/ Y0 J/ c# O
Getting Your Mind Right to Start Affiliate Marketing
# k0 z$ E# F$ j# E" ]0 LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 x, }; O3 U* S; x$ j1 x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ \" w$ t" C ?7 X/ R. S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 R b+ I4 H7 {+ R0 A5 Gwith any success, these claims are laughable and far from the truth.$ Z# I4 b7 T" o$ h; A. e
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 c A# z& n* @ ^7 r3 [, u7 ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and
# `# g& m2 D. E2 Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
" f* a1 z8 ~4 roverhead.
% E( u! x8 u% M$ q: e: Z5 aThe winners in this business are the ones with persistence when nothing works, who know there's
, V: b! |! \% W; g5 S' @! M3 lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. b6 V/ s2 }- I/ T2 }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
x8 _4 g% {) A( gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 U0 f* s' |2 b& T( rMost of these things happen suddenly and without warning, and they all contribute to the amazing) d# q7 J3 T. f, M7 M
learning experience available to anyone with a few hundred bucks and the ability to open an
8 n! z/ y! @8 x& e7 R( j L! N( n- `advertising account. P9 a8 s: W$ a% r) t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# w: K8 i$ |' b. V. Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet n* f8 h3 T- L6 F3 l7 F# d. l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 r- Y, v4 ^2 Vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! v+ f/ T& t; a: H, R* X: cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 E2 U' ^& [0 H" o& l5 |# K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* N' t) d* `- F2 @0 b! x
started building.6 G/ s5 {' k/ B
Things you need to get started:
1 H, P) d. b" X/ I; N5 s1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 l* D% E0 s: j. }6 [2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, @' g8 C D2 }7 x0 p6 o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 g y) e9 O8 R3 L7 }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 d7 d2 A; {/ B2 Y" m4 [, h4 L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* _0 y5 J! K0 n. `5 [( _
with PPV.
; g1 i: w5 U( w' dBasic Getting Started Definitions3 k+ W( s2 o& \" e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: e1 s+ c, L$ D9 ~4 S; o8 Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, Y/ e: w3 u4 O4 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; w0 ~$ |: i/ y. A1 Z. C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( N( \0 l6 ^. C& j- u' oCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ R# I, U! H/ s/ K% |receives a commission on that product. An example would be the Amazon.com Associates program,. N" c! V4 ~; v3 r+ L# t5 t4 V
Comission Junction or Clickbank.8 o. M3 P* J4 T0 W' W$ c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 S0 g5 b' p- ^# |' P* `an action like filling out a form, submitting their email address, signing up for a service or sometimes
- o9 j. u8 o" M( N5 A, o( bbuying a product. An example would be Ads4Dough or Neverblue.
% r i* _) w o9 j/ R3 GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 o* y% N9 Q8 Y w: X5 a
account, getting the affiliate approved for offers, bumping payouts and just about everything else% M2 P9 C$ h: \' @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 j9 E! L+ v/ G# k* b
right from the start can really help you.3 L `' m" n0 ~; i" s/ \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* ?1 a3 X3 J0 ?0 V# u; zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
x) ~& j S ?view, starting anywhere from .01 or .015.
$ ?1 R$ L% L: S4 F9 j+ s# PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
! j# c3 k: C! y8 ]! ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) a: m/ Y& [0 \; m. ^
MediaTraffic, and AdOn Network.3 z2 `& Q# n* Y) R; R
Don't popups get blocked by pop blocker software?
" k' `% W, i- P5 {% INo. Popups are served in a new browser window as if the visitor had opened the new window( S# b) f) [0 Z) s6 Q
themselves.
1 j* ]% ?' Y2 l/ n* w8 H& Z% ~How many popups get served to the visitor?
! w; E ^" z* N. f% i7 HThe number of popups served varies depending on the PPV network. Some pop more frequently
# [9 }' K" L; z8 H3 L" S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% |4 X0 I7 j/ x: n9 r D: tserving this kind of advertising, so they have to toe the line between keeping their software
" G+ t( P3 x+ z' p9 P2 u( Xdownloaded and still making a profit.
/ T# v' W6 g$ ? o! s6 U: LIsn't this type of software bad? Why would anyone keep it on their computer?' m' m5 g3 Q% m7 G3 S9 @
No, this type of software doesn't harm the user's computer.3 E0 P8 c; e4 V( v8 f( ^3 A3 b( ]9 @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 R& e' t# k7 P, ]- dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
# y/ a, \2 J) _& L" }that they can continue to have access to the incentive.
4 s6 T/ G! t8 }6 j- k5 j6 t5 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- `& O; \3 u& G( F' z- w* _6 N2 GHow to Get Accepted into a CPA Network* q% u* K7 ?7 s5 U) K8 X
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- V8 a4 d. U/ n. ~ Cto start looking for networks is Offervault which lists offers and lets you compare payouts across
( ]- \6 A" h6 U& w& Q7 \7 `different networks.; ~, H2 ]+ e: _+ W
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 ?3 f; Y- n" e, n0 o% t h- yapplication and be as specific as possible about your promotion methods. Usually some time after
$ g9 i/ m! ?1 P& e! `0 V7 k0 U# Rreceiving your application, the company will call to interview you. The phone interview is a critical
+ t4 d5 O- N5 q8 F# bpart of the application process, and most networks will deny your application outright if they can't get
' Z9 k1 S4 Y3 w7 f5 Iyou on the phone.$ }5 s& A( R% k! M" k3 q7 C2 { s
Often, the person who does your phone interview will actually become your affiliate manager after6 @ M& U2 X# q6 E( [' l
you get accepted, so it's a good time to put your best food forward., `5 v/ D; m* a" V
You might not relish at the idea of someone grilling you about your internet marketing methods over) m2 p" e; o3 f/ P. `0 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% ^# I. a+ b; k% G+ i* D$ {. H4 uWhat methods do you use to market offers?1 _5 y. W2 ]% F; {& o/ j) \
Do you already have a website you will be using?
5 @. O, R' d* EHow much is your advertising budget?- I Z9 ]3 _" Y
What other networks are you a member of?! a6 j% E* O& s: Y
Who are your affiliate managers at these networks?6 E9 P$ s; W5 e, x7 [/ J: c
Do you use social media (Facebook, twitter, etc.) to market offers?5 q4 e' k' ^ c0 z) D
How much traffic can you drive?6 N+ J/ r d) C, V7 m: [* l& Z
Do you have a personal recommendation from anyone who is already a member?
5 L. r1 R) X! iOnce you provide satisfactory answers to these questions, the network will approve or deny your
9 b0 H3 y# R4 x2 I9 Iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% f3 e* {) X* v" Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 ~+ c9 S( @% _7 o0 A3 Y, {! x/ I4 \for the network can be helpful.
: J% {5 j0 K/ |4 Q" I5 R" ~4 @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( a ^& Y9 |5 u4 r) a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. Q1 q* S6 [. d- Z+ F/ H6 @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* n. i- x- g" V3 q1 \. ypeople can open a lot of doors as far as networks are concerned.
; E5 c- e' Y- v5 Y/ ~After You Join a CPA Network
9 r2 G: t$ _/ h" h9 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# S% n6 {3 K; ~4 D0 [4 s4 tand make an attempt to get to know them a little bit.
& x1 m1 W ?& o h! JFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% z7 t7 c7 y4 M/ a: |. Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get7 I3 R X- k) J: n; O" I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" S. k) { I+ G1 j* L! ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 R/ _% d1 h7 A9 d$ Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; Q! L4 F! X( G4 x( `email.
) X' t0 V+ l' B# YFor more helpful info about dealing with affiliate managers, check out:: ?/ @7 S) L! x+ d8 |" c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 z% O8 X. v6 D% |
http://www.mrgreen.am/affiliate- ... iate-managers-want/( Z3 N( O/ i( e# g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 i% Z# w2 W2 U' A0 ~! v7 N
Set Up Web Hosting
1 y# [: ~3 r, N0 f" Z- c* RGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 U7 d" r+ H) {4 U& N' i* Y6 y) ^0 z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& C) E/ Q. z" mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 ]+ D) b8 w4 Pwhoever else is on the same server as you.+ I! c( S1 g" D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; x- c# ?$ e& Q/ \# J9 y
enough that the visitor can't close the window before your pop up is even shown. You have about 3; w$ @; [1 i% r1 p) E6 ~7 t
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. x! t! l$ e; N: ]! f8 q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% ^" Q d; }# \) y
house full of roommates (hosting customers).
3 f7 Y) V' c9 ]; |, c% x5 J* WIn shared hosting, this is like having roommates where everyone has no specific designated area inside; b- ~8 [% w: D5 A* W- z3 _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, ~* a& [; f# @0 c3 yfit.
: V4 f6 h# ~* _! @+ g; ~! ~! v% ISay your roommate brings home a large turkey. They will then take up more of the refrigerator than
& a0 t& a7 b0 Jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 D9 ]+ o8 B: D- dtheir food. Everyone else's food in the house has less space to take advantage of.& \; U: S+ e8 j$ C: [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" b$ | E# d- @) Z6 ?2 i
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 E2 q$ F8 ] ]$ o7 KIn the case of a virtual private server (VPS), everyone in the house has their own designated space
6 r1 |( D5 s1 [) ainside the fridge to put their food, and other roommates can't come into that space. The server is' E& n& z/ ~3 H. n v' J7 }0 _/ Q
partitioned, so that each customer can only use a specific amount of resources at any given time.6 h( D1 t* F6 k8 R: B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
# A3 W5 ]2 G; z& j9 R- |0 [5 Pbelong to you and no one else can use up those resources. This makes it possible to serve much more3 {! ~ J) L \1 x/ h6 T1 C( \
traffic, faster.
6 m( d4 h5 I1 j5 ?! X) y8 aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ w" N: s1 _: P. F4 P, V) c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& R3 |2 S+ f" H" ?( J
here:! H' I9 ?" E2 I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! ~1 g5 o$ Y5 f9 j$ X X
VPS&highlight=hosting8 U8 f. G0 l V/ z
Dedicated-Hosting-vs Shared-Hosting
; H; w- ?) \! ~8 Z( B/ p( Chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# t6 `% ?/ b5 v5 r: i1 K# z; L6 |Hosting...Your-thoughts0 U# {* L1 l' n8 Y( l. s2 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ N2 W6 y5 @ u& i# s' WHosting Providers for PPV5 w+ f5 J# n: I" y4 e0 i
Beyond Hosting+ H4 Y. O I- M+ q! q
http://beyondhosting.net/
0 J v7 n: e. q$ D Q* IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' {* N: `. b. J. D% n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 B$ n5 W& _. u
direct linking with PPV. Also, these guys provide great support.2 R" i r6 j3 T: n6 F' P8 ~
Prosper202 Optimized Hosting2 r, d& ?& M0 d: A( X# L; {
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 z% n x) d" nCPVLab Optimized Hosting% y. \1 F Y3 z+ q
http://beyondhosting.net/CPVLab-Hosting/) _9 L; D# F# p4 E
Domain Names for PPV
4 W1 k" K1 v: S, G! Z' zOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; j! m; Y4 ]$ |7 d" ^
where you're going to host your tracking software and your landing pages if you decide to make them.- A$ k* z( I. G/ y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. r: D: g: _1 r0 g2 f
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 T3 F# U( M/ ~/ o# G6 Q1 C.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: R' j& V. }4 _: K5 \
term or build a whole website.# R( Z( |# y& ~, Z' ]
After you buy hosting, a domain and get those all attached to each other, the next step is to install. U' M8 a V* v ^0 B
tracking software on your domain. This is really important, because it is necessary to track your- Y$ h6 h$ T) ^- k
conversions down to keyword level so that you can optimize your campaigns. Without proper
. d& L) E* q4 [; Ctracking, it is impossible to know what is working and what isn't. l! F* H+ A6 y3 J/ U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 z, _: q% }/ ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) M6 Q& w: L" N
Prosper2029 A1 Y9 k1 `0 e) v% \' R9 ]4 ]. w
http://prosper.tracking202.com/apps/
/ a5 X& p" A) NCPV Lab: P, Q1 [1 k2 |+ i2 R6 O
http://cpvlab.com/, m5 y( h' z0 @! g0 z* c/ C
CPVLab Help Videos4 R8 ?, M ?+ {- }$ k1 P0 X/ M
http://ppvlab.com/oweiw/oiurw/vdm.htm, X8 p6 n, r% V6 h0 N1 d# d3 s
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 ?0 O( l1 s3 l0 K- ~# |industry standard.5 L# B( c0 A7 V+ e' C$ |6 {& j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" _) Q6 x( ]9 i3 |! oCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 e# h% p% w+ P o
good support if you have problems with your installation.
! H! J7 }+ S; W% t+ _* yTracking 202
0 I5 j2 b" h1 gTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- f' W: R$ o5 T _! D, gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ h& m8 l5 w" e: Y% ?# W
area.
; |2 A! a- z" `. i, j; s8 ]1 uIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 u$ x# [4 l: D& [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 L) J3 n7 D9 c' a$ I( l
interface, and their hosting.
5 c) A% j( V+ s& M/ M6 rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 Z- C7 w% i6 d5 }and targets which you are bidding on. Leaving this up to chance in order to save money could
5 ]; Z% \ a3 |" D) k4 O/ Vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 ` M6 @8 b3 @" V; g' c. o1 q
were using.7 u5 `7 D N9 Y
Choose An Offer
o0 g3 w" o- V! H( fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 |! C+ ]4 H1 {1 H# R. Q+ m
Lesson on Offer Selection
, Y' T$ K$ r4 }7 C4 khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers. j, \( o1 `0 n' W, {) t8 v- i6 d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ y9 X1 c, }8 `* M4 B8 N3 P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% [( w1 L/ G w! m5 q7 E7 p. |) B1 y
LeadImpact as the traffic source. |4 i6 n# g0 r$ ?( Z
Now the best way to learn how to put all of this together is to just get started. For some variation in* }0 y& |- `8 h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 d( |; }. e: K( ^, q) d$ @
campaign.
1 p" [% N9 C* \$ n" e0 OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! g3 {# o5 E* Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 U/ a$ W E2 Fthat all traffic is accepted.
; Y" e8 H$ s3 h. `" nFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 R! {3 q* A$ C+ g- ]# J" Y$ F1 S6 l' [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 V6 {6 a( e9 H6 `. [6 W; b
get creatives like banners or images specifically for the offer., A1 K9 L6 _$ r) V0 l% j3 \7 u$ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ \2 x5 j/ ?. `+ @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" c: h2 O+ s* Q/ P5 o8 L; ]1 C2 J
track my keywords. Without doing this, it isn't possible to see what's converting.
% \" T5 x% E N K# X9 x! K% XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. ^2 V( x* ] |: I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% ^9 i% f9 H: O4 {- |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. s- m3 w$ ]6 _" o9 e; A
bottom of the page:
6 Y6 k2 {5 ~! j4 wNext, I have to cut and paste this pixel into my offer at Ads4Dough.6 K* _9 x& U0 j: e0 m2 {: f
Click on the offer → pixels → Add a new pixel and this comes up:
1 r: u m1 U, [! p. |5 S/ bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 N& o$ Z& x( G) b
from your software into the box that says 'Enter URL of image to load'.
6 y& Z) h+ e( L/ e( c# hOnce you do this, it should look like this: d$ t m/ E6 E9 T, L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 }: n O; I: T4 G6 @: d4 Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: { \2 {" A0 v7 t0 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# q8 O1 h0 ]' V( F
Prosper or CPVLab.
6 e8 c- m$ {" l, `9 g) p7 f3 n$ C( w- D3 D* [/ {* N
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发表于 2012-12-27 18:47:17
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