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PPV GUIDE [PPV新手入门][28页]
% m, H" `* d( i6 q; k, N详细的请下载电子书！
9 h3 t4 ~: {+ ~/ `1 e- \5 `" B; p. e
* K/ r: r' t) E8 @) t7 @! SNewbie Guide
4 |' c7 c: x; ~3 ]PPVPlaybook.com: k, m3 _% c! |0 D: D/ ~( }& n0 _, l
Tracy Shaffer
$ n/ [' S6 ~+ U4 f% EDavid Ford
9 t: M1 c- g: K9 ^& w1 E) M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% q+ ~6 J- A2 x' ?Getting Your Mind Right to Start Affiliate Marketing
3 v3 h% G5 ? Q* e' Q% [, e# n7 e6 tThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 r- q! R8 _4 Q: `1 g7 `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ @( k9 _! N6 I+ ]+ q* V$ r* \you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing H3 {0 _% H" \8 B
with any success, these claims are laughable and far from the truth.0 L3 E6 j6 n% ~0 L) a# }: O/ v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& y" J& w9 `! \7 g; T5 Z- Y1 M/ u3 Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 h% D5 J) [" i, b$ ~2 Uthe ability for a marketer to be a one person shop and make an incredible amount of money with low
# i, }' ^7 }& |8 T8 g. Soverhead.9 l- O7 R1 ~4 \
The winners in this business are the ones with persistence when nothing works, who know there's
/ }/ O1 e! a; Z& |9 G( jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 e. j, H8 B4 Y; {9 | ^6 Q( C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( t. O! w) I* P+ Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! m! X" _' a# Z" cMost of these things happen suddenly and without warning, and they all contribute to the amazing1 f; ]# {. C* P& P' B
learning experience available to anyone with a few hundred bucks and the ability to open an0 o" J7 y, L* g0 O3 C! }# G
advertising account.
/ b7 G. u E+ X, R& v& g$ X( C6 F6 yYour competitors are willing to work at this around the clock. This isn't a push button, instant business' F6 [ ]; L5 s9 F2 ?, q9 z, f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ q' N9 N( h9 ~1 `. nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' L' |0 [$ G4 f! a# t' C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 `& Z( p4 c- {* pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: n& s: u% q1 W8 M! U$ y$ c
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( j9 M7 ]0 A5 u6 ^
started building.% |! V. ]' c: H5 n; V
Things you need to get started:
) ^' i! ?4 @2 R! F; r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" h9 K, w8 _' I) M7 I+ B$ j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 K, R6 q; W e& z& S1 ~# {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& W4 A" s; G! O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" h j5 W+ H) N$ @$ b# cThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 a+ S; q3 C) q# g) a3 B2 C4 f
with PPV.. A4 {2 t5 y5 {/ `4 w
Basic Getting Started Definitions
6 Q' p/ E# I F0 v' r. G) }& LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 q. G" k& V) D3 z b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 @) V, P6 S' b$ f- i5 E9 e* y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& g: O9 M- b/ {$ b. p( \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. X' z/ ?; G$ ^& {0 O( @$ xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 a2 K/ k) u* S6 d8 x8 areceives a commission on that product. An example would be the Amazon.com Associates program,5 _7 u- a) J" }4 F3 V5 H, J
Comission Junction or Clickbank.8 J0 \# V4 C9 S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# f$ U/ x: a, |an action like filling out a form, submitting their email address, signing up for a service or sometimes
( R; P3 w# f9 Q( ?1 J( Mbuying a product. An example would be Ads4Dough or Neverblue.
: ?/ y+ v! F$ \6 P& }& oAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* K& ^$ D6 Y6 D B' y+ Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 y8 ^( x& T' `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% O( y- [: D6 X9 |- y: O9 Wright from the start can really help you.
0 p6 B- r5 Q- ~: V2 m- ?; F( _2 U8 RPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- b3 F; d9 ^4 }- Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% i5 t) B4 J2 wview, starting anywhere from .01 or .015.
" r6 B" t, Z4 ^. `/ `+ MIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 T+ `/ c+ m9 y+ Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: f# o D- S6 ?$ j {2 a
MediaTraffic, and AdOn Network.
& z0 \+ [; `, g! z4 C7 eDon't popups get blocked by pop blocker software?
) G2 D! R! @* I' j2 N+ {! C$ \No. Popups are served in a new browser window as if the visitor had opened the new window
6 Y. b' b# ?. a% E& k4 t; _themselves.2 v2 ]2 [# g; G( ^
How many popups get served to the visitor?
( U, J2 w/ v/ m2 g7 W+ ]! {The number of popups served varies depending on the PPV network. Some pop more frequently$ Y( e3 J3 p" L) |8 ~) [, ]: z9 n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! [( f9 h. N( h5 M, y! r, G% d. ~
serving this kind of advertising, so they have to toe the line between keeping their software
$ h, b% p4 M+ c3 ~) c# A. bdownloaded and still making a profit.
9 ^# i, ~' a4 ]) _* ZIsn't this type of software bad? Why would anyone keep it on their computer?( k+ r+ K4 p! d0 z* @8 K3 D
No, this type of software doesn't harm the user's computer.
: C$ U- D5 L* oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. U! U2 y& A' ^% p4 c
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% Y. L& P! r9 v g( b; |: hthat they can continue to have access to the incentive.- o& t) p$ T# l+ e) K( U7 w$ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& `, r" L* C# N+ \& u3 QHow to Get Accepted into a CPA Network
8 l! M1 `: D& I# Y0 {In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. z E6 ~ a; l7 V' i: hto start looking for networks is Offervault which lists offers and lets you compare payouts across g, M$ s+ O! D$ h* ^' H- A
different networks.
- N) _1 Y; k. ]' J! ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). k& @/ \2 X; X [8 C( x m
application and be as specific as possible about your promotion methods. Usually some time after
( f' V9 u8 B0 d q- q5 q6 ~receiving your application, the company will call to interview you. The phone interview is a critical
) M0 j7 a& h: a9 C7 W Spart of the application process, and most networks will deny your application outright if they can't get- C" e4 `9 L; k' j! P" v; V/ J
you on the phone.8 k( T1 d# J1 U& k3 ?, n
Often, the person who does your phone interview will actually become your affiliate manager after9 U% ^6 x. V# N
you get accepted, so it's a good time to put your best food forward., J; Y, F! P' F
You might not relish at the idea of someone grilling you about your internet marketing methods over
, f6 _$ `* q+ x' lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 D8 h1 W! u9 P, I) BWhat methods do you use to market offers?
# A9 ]2 n% z; X( }Do you already have a website you will be using?
" n M4 o& y: G- qHow much is your advertising budget?
1 q$ |4 _ u+ r7 S! UWhat other networks are you a member of?
( n: l3 F. ]7 ~5 `6 d/ M8 w5 S/ F1 AWho are your affiliate managers at these networks?
, d# h& U" \9 S: A0 B6 iDo you use social media (Facebook, twitter, etc.) to market offers?5 i1 I, k: r! J( v5 x- z: c+ {
How much traffic can you drive?
* _; N9 O- Z8 F$ w; yDo you have a personal recommendation from anyone who is already a member?
- j6 H( ^$ [- q4 X( `Once you provide satisfactory answers to these questions, the network will approve or deny your! ]0 i8 L, W8 [
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 S" y9 D) G5 c8 t. D5 I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate. ]6 E: U/ v$ P* u1 U
for the network can be helpful.: s; m" J7 q* A4 A4 f) }9 x$ F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ @% F; d) n* j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 Y* {% ~; I2 k: fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! g) x8 M U* w; b5 _, }$ Vpeople can open a lot of doors as far as networks are concerned.
! B+ H: j7 O9 b O& X% eAfter You Join a CPA Network( {5 E- x7 u, C% t2 H% c
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 @; t, n. U3 @/ w5 W, }" |
and make an attempt to get to know them a little bit.* P3 i# b, x2 R/ f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* D- g+ o8 [0 D* M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( f3 A: z- r9 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ j2 o0 T( O% R$ Q) |- \% A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ f6 M \! Z$ H6 |5 H! v8 Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 P b; y F" K9 ]email.
( n; h* o& H \' [For more helpful info about dealing with affiliate managers, check out:
8 A- R4 n( {( s# U8 Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- y$ F: g, J0 f) g# X! xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/: o1 K' R2 x! _9 }: C- Q( s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" j1 ?0 \) s3 k( z7 B# g8 SSet Up Web Hosting* W! m6 o. T3 ?" X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 i5 z' l. S; ^2 [! o! W1 }/ {about internet hosting. In general, you get what you pay for with hosting. When you use a shared9 g, C4 |2 i) r3 N. v
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- ^5 ? ?5 x1 ]whoever else is on the same server as you.
' R" l! K( y1 [! Q8 I) C' }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; ]; a" v7 M: V( q, \: ]7 m
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 g$ c* Q% m/ q' {7 |4 c, rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 T( U2 @& r0 K0 D% ]5 A2 }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" x, @$ Q/ t- T) x# y2 f
house full of roommates (hosting customers).0 s7 B" v" ]! ^& J- Y8 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside# L( d9 ~. R& h+ R; c9 _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) f% W/ N0 Z5 Q3 b. Z, Gfit.7 B6 w' E# G' b0 z# P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: X( C/ Y& x% P( z; M8 Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ g' O: F. l L i- u! _their food. Everyone else's food in the house has less space to take advantage of.
; w( }# s( T4 a( J( [( A+ C& s& xIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 p) o3 i7 s# p2 T. P6 Q4 _
any type of hosting this is a bad thing, and especially while running PPV traffic.
_2 }4 }- |7 `( ~1 o# Y/ p( YIn the case of a virtual private server (VPS), everyone in the house has their own designated space
2 [, E, k7 w6 e0 qinside the fridge to put their food, and other roommates can't come into that space. The server is7 J, G/ {# ^4 g. e" Z! y0 c
partitioned, so that each customer can only use a specific amount of resources at any given time.
) f1 D8 v1 e# ^! G& eA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 j8 D# ]. t* e( n4 i% q* v
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ Y" X; A' L7 B. X+ T7 L' h4 dtraffic, faster.
" M( s5 C% W. E9 W* h" ~/ {; x- dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& n- q, E$ v9 wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 P3 N* k, y9 D6 M- |6 Lhere:
& t' S3 S$ v" Q" Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, s" S8 a% i+ N! U* c9 b* g2 H
VPS&highlight=hosting
5 n* z, t0 I F5 }' mDedicated-Hosting-vs Shared-Hosting" G% K# ]% {# g+ A) `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. T3 E# @6 z: \) OHosting...Your-thoughts
5 y+ X5 P5 B* D& |/ b) N1 [% s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
O6 g' J& {+ b& B& l7 \Hosting Providers for PPV( W4 ?+ _% m2 p$ b
Beyond Hosting
' \% x1 O/ r. @. Fhttp://beyondhosting.net/! f- V+ o5 a5 C; ~: d0 T& q/ H1 C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ }- x1 g2 x% ?# M6 `0 y1 q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: x7 x$ F0 h0 |9 G4 ^ z" ndirect linking with PPV. Also, these guys provide great support.
: n5 M3 X* d4 KProsper202 Optimized Hosting7 R o5 H! \ H" H( X- G
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 G& P) O% l8 K5 P; w
CPVLab Optimized Hosting
4 w( b7 ?. x$ E" j8 ~http://beyondhosting.net/CPVLab-Hosting/0 T+ s0 T* }3 {# \3 i' l! d: w
Domain Names for PPV
4 \" b) N0 b( v0 [- N1 g& A& DOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* Q( ~8 @1 a$ e, T: Z, k8 ]: F
where you're going to host your tracking software and your landing pages if you decide to make them.
* v5 A' w+ m5 X( zOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: A- }* {# `7 K
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: o+ ~+ t5 q4 |) O7 g& K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 H& ?2 c( S' Q+ X) wterm or build a whole website.& J0 w- V; S% w) Q% t
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 Y: t: L$ C, L/ Y) E" n$ K
tracking software on your domain. This is really important, because it is necessary to track your
) L4 N: K+ z( x& f/ ^conversions down to keyword level so that you can optimize your campaigns. Without proper( M( I8 d; Y0 y
tracking, it is impossible to know what is working and what isn't.$ v+ X5 f: h6 u* l" @( g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 C2 M; F; a' |is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; ^* _/ L* R) K- ]: Q8 MProsper202
3 x6 h' F# w: h; S5 t2 fhttp://prosper.tracking202.com/apps/+ F8 t0 P2 m5 v' g+ o. v
CPV Lab5 ]& Z( O$ s0 d( G7 o
http://cpvlab.com/. O$ ]) ?, g; Y2 W$ w
CPVLab Help Videos) T1 r9 G, b. p& |: N6 E! p
http://ppvlab.com/oweiw/oiurw/vdm.htm
4 f! @ ~' j3 _As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% @1 F: d' m5 N+ T |
industry standard.
`/ L$ k' E$ |# c; y. T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 ?6 c" \" `4 z' @5 }% d5 e8 \) a
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 M" F6 E V2 M4 ~5 ngood support if you have problems with your installation.
/ `1 A( N& `) e) q1 c* NTracking 202
& t% m; m9 |3 A2 \2 c5 B- bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 x9 D0 t; k8 Q: b& ~2 \+ W1 i; P! {campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( A0 I. f6 J# o9 v& x& _
area.0 P: U0 {8 `9 c' l( l
If you choose this option, keep in mind that your tracking software, one of the most important parts of. e& L9 D: n5 E* v& G% |7 C8 S# C
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 B( d( ~. l, ?9 F2 _1 }, r
interface, and their hosting.
4 c5 p! r3 t+ R1 R9 {Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, ]+ v/ y0 b5 Z) Cand targets which you are bidding on. Leaving this up to chance in order to save money could
+ w$ O [2 z: a+ \' C) r' Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 i! h/ d( f4 A Hwere using.8 p# p8 I+ y2 K) q) H8 j+ I5 Q! B$ J
Choose An Offer
4 |, r/ B3 q/ G9 `Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% n9 r+ J2 _& {: eLesson on Offer Selection$ o" ?9 k5 i( t; `4 P }
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ N4 K' J. o0 s2 V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. z& k* S1 f+ T3 V v4 U& rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: R, m1 w( C* r8 tLeadImpact as the traffic source.
8 a1 ~$ t$ Q! I1 Y% t; TNow the best way to learn how to put all of this together is to just get started. For some variation in
5 S9 {% T8 w$ [& b/ _% G( ?, qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# V: @4 ]- Y0 h* G) lcampaign.+ i9 K9 O( O8 u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: U& S9 N2 X* o9 a2 \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 e) [8 o( U7 l' R9 [2 Uthat all traffic is accepted.! h6 K8 V& _& L9 U/ K4 S8 |6 @, U8 J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 Y8 e! a3 _3 x5 u( d' M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& |/ ?3 d: O& _* |get creatives like banners or images specifically for the offer.7 V* ?9 e6 \' ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# H2 \' I0 q: ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. Y. T( G$ C5 C6 z8 b, m: t' [) {track my keywords. Without doing this, it isn't possible to see what's converting.
8 k: [! e) n& V* vIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 G; E% I' x; L8 {1 r1 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ x4 K+ K5 }! `$ Y) W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; T J! b; F' _, Jbottom of the page:
* _! O, u7 }( G; d3 \9 r0 d3 xNext, I have to cut and paste this pixel into my offer at Ads4Dough.& x( v0 w0 T3 N4 {
Click on the offer → pixels → Add a new pixel and this comes up:! R' `9 s; n$ `, A" I9 L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 \# s! j9 r( D
from your software into the box that says 'Enter URL of image to load'.
5 x+ Z% t) l2 D& g; U* V; Y d# y2 qOnce you do this, it should look like this:
8 E. O Y2 R" I' u8 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. b9 Z0 G9 _2 i' |. H" h3 YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ P% H, b6 z$ Z c' r8 h) O$ `, L% D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 l7 c5 A; Y4 H- i! BProsper or CPVLab.
- j+ `0 I$ a& T) G2 d9 R1 y7 [# B# W8 R+ e# n' T
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发表于 2012-12-27 18:47:17
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