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PPV GUIDE [PPV新手入门][28页], ~- n5 n( L9 v
详细的请下载电子书！
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Newbie Guide
0 y% ]. [& X% X( Q. p: OPPVPlaybook.com
# e) Q/ ?. t* W7 u; n+ j" ~Tracy Shaffer- W: i7 `5 W( t$ c6 d* q' k9 l8 J
David Ford
" e) t% J- s- n9 e! S; ^/ D- Y. p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 f; D7 e' [2 L' |5 }2 v
Getting Your Mind Right to Start Affiliate Marketing+ W0 Z7 [" A, L( x6 k. P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 D% I0 K/ j* ?& Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 e6 z, ?/ h8 X4 [7 K0 byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ a* q2 E' z: A z# Swith any success, these claims are laughable and far from the truth." Z, X: ^ ?2 u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 F- D) A' F" g
flow management. The main benefits are the low barrier to entry compared to other businesses, and# P& M! c5 S$ n' H% p: `; L. W
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 r, A( Y S$ w
overhead.4 r% P! G! X0 h) ~0 r
The winners in this business are the ones with persistence when nothing works, who know there's$ Q. J4 \, H& j ?) z+ k5 [3 A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 B9 z7 v$ K7 ?- u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* l4 H% C/ P3 _6 Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ X8 X+ e4 Q* m* e: U, iMost of these things happen suddenly and without warning, and they all contribute to the amazing6 \+ m, b' c# u4 Y9 P# N! K; ]: O
learning experience available to anyone with a few hundred bucks and the ability to open an+ v* }7 E* w" V5 N* z
advertising account.2 z9 I/ ^( Q) |1 G
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 x8 K! b0 \0 R
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' I: x# ?# U. h% h3 ~$ qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: @1 e- _3 F! J7 I8 Utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ V1 S+ K; y4 e$ B( j# x1 W- l6 q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 ^ r1 k( ?! Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get# N! w% S: k; Y& v$ o9 C& j
started building.
( f6 x5 y" f8 q. g4 N% U/ @/ ?Things you need to get started:
7 Y, M. w$ {2 p% K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 J6 S3 w9 K. Y/ M0 N% c# ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 |* D& A+ z( h+ m0 w( }8 R0 L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& Z6 c+ N+ L( o3 P4 }7 R a9 ]
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) d- v5 e) p6 U8 `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 n# u1 z, y% D3 a% P. swith PPV.( T, ^6 C1 \0 ]# R- V
Basic Getting Started Definitions! q/ ?2 ~( b0 g ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# O* t! p1 \, A& ]0 ]0 P+ O7 b% Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
O3 r2 ^. ~7 x% a6 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: R0 l& ?' A) y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 M2 Z) w+ D% p2 u$ U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ k+ Z* U3 u0 O
receives a commission on that product. An example would be the Amazon.com Associates program,
2 ?/ b; D8 z: tComission Junction or Clickbank.6 E, K1 m3 s( ?: W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; N3 R+ H; y# g& \- v! i! S8 Y# J! M
an action like filling out a form, submitting their email address, signing up for a service or sometimes. \2 D$ g8 v$ L
buying a product. An example would be Ads4Dough or Neverblue.
# |$ c/ j; n9 [2 o' BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 i$ [- A. M2 o' V# y9 i
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 {4 \! {' e: |8 U7 nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager \* h+ S) k7 K
right from the start can really help you.0 A. `+ _# L7 O8 X2 e
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. Y3 D1 d: t' X9 nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ w+ z! G7 s1 Q, {5 s/ yview, starting anywhere from .01 or .015.. ^% \2 a( B2 C5 F/ T1 q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
. i1 n; @5 e2 ?, ?; Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 v. c( z+ i4 g* b. p3 {
MediaTraffic, and AdOn Network.( j& r3 s- {# c9 q T: G' K# P
Don't popups get blocked by pop blocker software?: D$ A# c- y* F6 `
No. Popups are served in a new browser window as if the visitor had opened the new window- H9 m) l1 O# t* W9 v+ n0 Z) v/ m
themselves.
, A' y# y2 [( J: J2 _How many popups get served to the visitor?* v3 P5 c- O# F( v# Y
The number of popups served varies depending on the PPV network. Some pop more frequently
( `* v1 D% R5 L! C(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' K( v( {; F" U5 d4 u! o* G+ P6 Sserving this kind of advertising, so they have to toe the line between keeping their software9 L: f2 }9 t! Q$ w# ?
downloaded and still making a profit.
. Q. h: q" q* D6 r, F; G& B, ?, nIsn't this type of software bad? Why would anyone keep it on their computer?4 B" U3 q: N) `0 p4 M L+ J2 X1 ]- ]1 |0 y
No, this type of software doesn't harm the user's computer.2 f4 Q. K' m2 G7 _. X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' i' Y: `) Y0 v* T0 V6 L: c/ M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 D) G! a' }" V f9 ^
that they can continue to have access to the incentive.
, c; w3 M4 T, I+ A+ f3 u4 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 i7 `4 Z2 i. T! v/ H6 E* k6 s
How to Get Accepted into a CPA Network
: X/ l' E8 g) Q& \% Y9 M0 CIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 o' X# |& k5 l( ~2 g2 m% h
to start looking for networks is Offervault which lists offers and lets you compare payouts across
g- P" x( c/ E( ~* Idifferent networks.
" Y: C9 `& A& T6 Z2 hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher); ?, m8 S- n5 v3 y) j
application and be as specific as possible about your promotion methods. Usually some time after
. q- |3 G3 ^- x& \& N0 Lreceiving your application, the company will call to interview you. The phone interview is a critical7 V! F7 A v9 G" d$ f
part of the application process, and most networks will deny your application outright if they can't get) h1 i; y) L2 e+ s2 I( M
you on the phone.& p5 g4 e2 d- d% A& j5 E1 ~8 H6 n
Often, the person who does your phone interview will actually become your affiliate manager after# a9 U: n S/ C+ z/ X- _6 K) A5 t& Q' e o
you get accepted, so it's a good time to put your best food forward.
4 C# y5 ~8 p2 Y2 b: y6 k: C+ tYou might not relish at the idea of someone grilling you about your internet marketing methods over
6 ?* l1 @' r z* h$ N/ ?the phone, but trust me, this part is critical. Have answers in mind for the questions:6 s* r- W9 R/ e& f8 i5 E2 K
What methods do you use to market offers?6 A K. s# ?$ c2 T3 r$ s
Do you already have a website you will be using?
! C3 L3 H1 H' d; q9 V5 P1 }6 THow much is your advertising budget?& u3 }7 b" A' z" n- b
What other networks are you a member of?# K$ b' H% f `) G+ V
Who are your affiliate managers at these networks?& j' l; c" I2 j6 Y% E
Do you use social media (Facebook, twitter, etc.) to market offers?) O7 A; Q! s$ k4 a
How much traffic can you drive?
G1 Y- L l1 l8 e! _Do you have a personal recommendation from anyone who is already a member?2 w0 e ^4 s5 l; j
Once you provide satisfactory answers to these questions, the network will approve or deny your0 p9 a9 M0 \# Q4 y$ N7 v
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ X4 f) V3 p1 E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, O9 H1 s; _4 k! Z( [. b) afor the network can be helpful.
# U0 H" R* ~8 w+ L7 M* c6 DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- {3 ]+ }* C( e8 }% BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: e8 T8 E5 w. ]4 M% s4 F, u0 downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* m# v& S0 q$ j( [) X) g5 @( Ypeople can open a lot of doors as far as networks are concerned.
, S7 u3 }* `0 R" o. VAfter You Join a CPA Network
* Q" X/ t( L' R* t) o+ \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. Y( {, p* ?0 X4 ]/ u/ aand make an attempt to get to know them a little bit.
. n# I, F& f# W" EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their; h' {" N* c1 s1 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* j; ^ T0 Y8 c9 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, |! k/ y& J- ` [0 F3 Z. |5 a* t% b9 Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- @/ V; O2 g) @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 K3 t5 s R$ B
email.2 \+ @9 J- o% h+ t' q
For more helpful info about dealing with affiliate managers, check out:/ Y" A3 y( Q3 v
http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 x$ Y5 e/ V( n' R
http://www.mrgreen.am/affiliate- ... iate-managers-want/* |! ]/ c5 J" W3 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& P3 T+ k0 k8 |7 U9 Z
Set Up Web Hosting7 h* F) n0 v! k( A% `% E8 u
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 ?* c. ]' o# T+ N. K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, G+ @/ \1 e- `. i( ?8 ]; i8 Nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- q/ i* z( M7 m% d% A0 K
whoever else is on the same server as you.
& t" r+ v* @& U( z5 J" OSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' R2 z* E% {& d1 F) E( senough that the visitor can't close the window before your pop up is even shown. You have about 3
9 m: ?* e9 e- m* fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 l$ K1 E# J: h* w9 H( P4 A5 _, OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- I) O6 F3 u9 }$ O8 j% ~) Z
house full of roommates (hosting customers).6 \4 Z. j3 c* d- V
In shared hosting, this is like having roommates where everyone has no specific designated area inside L0 l8 H$ N+ {5 ~, _ i
the fridge where they are supposed to put their food. Everyone just jams their food in however it will% r; C1 l7 K# A
fit.
% ^) \9 g% _8 ~8 h) Y. mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than. i4 U% p; s( \4 i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate' F) o# o: Z% R/ f' T4 f7 I5 ?
their food. Everyone else's food in the house has less space to take advantage of.
4 \, i+ X; i5 E* @) lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 X$ W1 M. O, x; o: O& Tany type of hosting this is a bad thing, and especially while running PPV traffic.
! j2 H- P, }2 b0 l' J) _, \In the case of a virtual private server (VPS), everyone in the house has their own designated space4 O' o+ b# U6 }: k
inside the fridge to put their food, and other roommates can't come into that space. The server is* @" ~) ~/ w4 d0 u; ?5 T, z, x
partitioned, so that each customer can only use a specific amount of resources at any given time.1 S1 ?( j" u* x5 o `- x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ Y- e' p7 g, @; i V F4 f% Pbelong to you and no one else can use up those resources. This makes it possible to serve much more/ ]& i+ a- `- j$ ]8 @
traffic, faster." i! Z k6 L8 I% s# V1 m9 x) W
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 B# u; `7 Y& R! y: @. |- `
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 a' `7 y+ }& _7 u6 u% g. s0 ?0 b
here:
7 f1 m0 X$ Z& Vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 j) U2 ]2 W% x7 ?$ A
VPS&highlight=hosting
6 ?! r; l- W# ]& m: h0 D: C0 L) SDedicated-Hosting-vs Shared-Hosting0 _( F2 j. o* h
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" Q) D0 c+ s: K+ n0 E1 ?6 W
Hosting...Your-thoughts
9 |. `0 N4 V4 V8 n6 C. Q& q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 F+ K! ~1 P/ C! QHosting Providers for PPV* ^. K( W4 _+ v Z( f9 \7 r
Beyond Hosting& [" t7 }/ o9 t& K7 W- n6 H! A
http://beyondhosting.net/6 w- P" c; u* h" S% t- {! T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* w# P% `" ]# |6 A& D2 a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" `9 H2 S1 v9 Y) D2 t- \
direct linking with PPV. Also, these guys provide great support.
: J4 w- P( z* tProsper202 Optimized Hosting; |! T! J+ N9 K- v! Z* Q+ r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& h' p, M2 t4 z2 s5 y3 j# M" m" _
CPVLab Optimized Hosting
" v. y8 @/ U- O* `, n4 Uhttp://beyondhosting.net/CPVLab-Hosting/( ?* j! k) x8 Z
Domain Names for PPV
. M1 U- K4 e( A) a6 F. ROnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 Z3 V) e6 ~' g- {! I
where you're going to host your tracking software and your landing pages if you decide to make them.4 @. ~; j2 A4 Y9 n ~* g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,# ^! t1 O2 c0 |' ?5 @5 T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% m$ u- @2 u0 Z0 X2 y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: w! J9 S" {9 m! q8 m' a( A
term or build a whole website.
' C4 W( N4 P. u& d( S, UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
3 s! b; B+ p% w3 ctracking software on your domain. This is really important, because it is necessary to track your
- ?2 J x$ \$ [3 ^9 W+ ]conversions down to keyword level so that you can optimize your campaigns. Without proper) s, y/ x$ L7 \1 q" Z. e2 |
tracking, it is impossible to know what is working and what isn't.
" {( U3 |0 A7 t+ _1 MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ C, I; K7 T& l: U) ]; H6 B- \: }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 |! f0 j- M7 T! T9 J9 E
Prosper202
; T9 l! Z% E1 A+ Whttp://prosper.tracking202.com/apps/
2 n) d9 t% ^4 k: K4 H1 dCPV Lab7 M; R$ U9 G8 L6 ?
http://cpvlab.com/; f% ?% P6 ^/ }9 u) o) c
CPVLab Help Videos
1 k% n! m0 d; r. F4 Uhttp://ppvlab.com/oweiw/oiurw/vdm.htm+ N H s. g& |: E* W5 r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" a" o1 |2 n5 O1 V& r
industry standard.- f/ d( O& ]6 n+ h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 W0 q0 ^7 A! F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
# I g7 U6 a; @) igood support if you have problems with your installation.
, v. T+ I' L2 h5 NTracking 202* y; B$ o9 `! R7 Y* F# F
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 C* T/ h" f$ Y$ [; I( r8 O/ X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ @) g0 p, V. J* t- e3 rarea.
7 n1 _7 v9 ~ ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 M- k& A2 E5 l7 Q4 L1 d; ^, yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( @8 u+ d. ~0 U( e( y7 d6 ]8 N
interface, and their hosting.* g% O/ m: C$ f" C
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords) q4 T; y$ {/ M' ]1 c
and targets which you are bidding on. Leaving this up to chance in order to save money could3 [1 `" V: r) c
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ e% q4 c$ [8 O
were using.5 d( F3 |- ~! E1 a4 c. O* @/ k
Choose An Offer# _' l+ T7 G9 I* A$ \: z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 @2 G) W: j; y3 L4 [6 W* |
Lesson on Offer Selection
9 s; g2 o' M9 x$ {http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- d9 ^" ~) h6 Q1 t$ ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! U+ p/ e. K" E
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- I2 ?9 U* ?: N+ @8 j7 A
LeadImpact as the traffic source.8 B8 S! t2 `" e/ I" Z' c/ ?8 H
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 p7 T: u% e, Tthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* |$ }8 u' S+ Z7 ?) y+ pcampaign.
7 q. s& }, y$ X1 v6 }& TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' K% n3 x% d& n" |6 q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& R3 X; s/ j& `3 W1 Xthat all traffic is accepted.& ^+ i1 `+ {: w( w q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* D l8 W; l& u# z7 ]: j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) e( \& y5 L0 Y4 c- Z9 n7 fget creatives like banners or images specifically for the offer.8 i. x( h7 b1 j9 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ j6 d: \6 f& u( k3 X
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' Q6 w) m! _* a3 J
track my keywords. Without doing this, it isn't possible to see what's converting.3 n! Q* V- E G I/ Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 h( R0 S |: p! Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ g# D" b4 ^8 `% t9 o0 \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 b2 p9 n' h. u* N
bottom of the page:2 e( T! }. ~# Y9 P' \
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 e. {2 L1 @' v x* T2 kClick on the offer → pixels → Add a new pixel and this comes up:
* \8 R, ~0 r. h V5 zMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( q/ x: f1 k4 h" M
from your software into the box that says 'Enter URL of image to load'.: |8 |& O9 }! q' W& B7 v' Y6 T2 K" W2 _
Once you do this, it should look like this:
4 ?. [& w4 M& H3 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 G5 a" a8 Q7 y e) v- K
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& z0 i3 D3 _. C. s. bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" w1 |% y6 T* b! _0 W
Prosper or CPVLab.
( d9 z) U! p6 G% ^; u' z2 L: {
_1 N7 }/ |4 W! \) e |
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发表于 2012-12-27 18:47:17
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