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PPV GUIDE [PPV新手入门][28页]4 _4 Z& s, j+ @
详细的请下载电子书！8 g2 P; d# x6 G7 O, U x
. V; b1 {$ [. `2 {+ w+ F- A* s+ G
2 g. k# P2 `$ ^' ]& d P. E$ {Newbie Guide
* e- ~. g) p2 S2 A- h& X8 OPPVPlaybook.com
. N7 J5 M6 |% H+ ~! X0 ?/ bTracy Shaffer
2 W- i2 S' t2 J6 J4 P. [David Ford% q+ W& S% N& Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 |) W; D# ?8 d6 |. m& V% j1 q( w
Getting Your Mind Right to Start Affiliate Marketing
, y& E. T4 @0 q1 |% \+ h9 \8 X, X& u: jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& u9 D1 I. l7 w! a: r. x1 Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; B, M+ {. M9 e3 Lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: G# f4 V$ Q1 r7 h7 T" E% Mwith any success, these claims are laughable and far from the truth.
# T( A1 _$ W5 X! |Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 b% z1 _' w( ]: Z( l9 H0 s7 y& Zflow management. The main benefits are the low barrier to entry compared to other businesses, and, X9 y% Z' F o, i0 d
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ E, h1 @* X- W" w3 @
overhead.4 A. |$ C# h( S/ A8 k7 h9 y2 ~
The winners in this business are the ones with persistence when nothing works, who know there's
! R1 ~. v4 M9 ~/ V7 k6 @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# c: a: A+ p1 p+ |2 `$ o( F9 BThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& }4 F/ K% H4 z' w% b6 Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ Q' _: Z6 F/ d: R0 h% D# ~
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 o" o) s. Z5 t. Z4 n# Mlearning experience available to anyone with a few hundred bucks and the ability to open an- i: ]# L5 Q' P. b9 c* t; f8 z" H
advertising account.
1 C5 {2 K, |' FYour competitors are willing to work at this around the clock. This isn't a push button, instant business* X! v+ d5 t9 j( T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* s) X9 I& Q2 x9 E6 R) P b# c0 G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# e$ X- W: I6 I W2 R) ^0 @* z8 Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 e6 y M' x- _6 f+ y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ a7 M; h$ m4 q+ K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* j6 N0 W5 b3 o, D4 |started building.3 ]! z+ y4 H2 Z) L" c8 b$ k Z; ]9 j
Things you need to get started:9 U' r$ G' u& j+ u( [$ D3 p
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 t* s1 E+ X1 ~2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. k/ g3 d4 K& c, a" q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 y7 V" \! M; ?4 P- U6 ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 ~/ ]! j% {* o' x$ i( W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( q$ a$ F+ B* c4 E0 m0 Fwith PPV.
9 `, _! P* c d' l9 A9 p: ABasic Getting Started Definitions( ~+ e& X( j# X, _/ d+ q! ?7 |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( U8 e' `4 E. t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' `4 }, t0 [" F! b5 e( g3 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 b2 e5 O8 }! I- {* | f) [types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 n: o* v# t( F% h- L; c* X
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( {' j6 U* h* c {' S- _+ e
receives a commission on that product. An example would be the Amazon.com Associates program,2 t7 n1 N7 ^ q3 o+ G8 A9 E) R9 g4 O
Comission Junction or Clickbank.
% g* b% {% N) @, M7 NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 Y2 Q: w& Q' F' W# d
an action like filling out a form, submitting their email address, signing up for a service or sometimes
' V H+ m2 ]4 p$ ^buying a product. An example would be Ads4Dough or Neverblue.
# N4 V* U' T) G9 z; ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* l( J4 F7 O% Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
0 j7 Z+ ^6 M. srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. u# T8 M5 z( J5 r
right from the start can really help you.* B( h8 G) G: M1 w. u0 c: h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. A2 _) z. X j; t( qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 e) f- I9 T: H) G! q$ V9 ]view, starting anywhere from .01 or .015.1 _6 [6 S3 L+ S6 p6 H4 ~$ @' p% R
In order to use this type of internet traffic, the affiliate can sign up with a number of different
" f: v7 \2 A) X [/ \0 P1 n% jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 w% A' a# _4 a0 a
MediaTraffic, and AdOn Network.
: i* E' i8 K) B/ o8 nDon't popups get blocked by pop blocker software?
* A* L. k- v1 D; b1 u+ [9 wNo. Popups are served in a new browser window as if the visitor had opened the new window
8 \+ [3 N' U j* `( h$ [. L5 C/ Uthemselves.
7 h0 }/ Y) A$ R' DHow many popups get served to the visitor?# V; i/ W' j; v- \' B3 Y% }6 {
The number of popups served varies depending on the PPV network. Some pop more frequently
0 C. p: K1 E8 D1 ? D+ {* W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! F+ w" k" f7 S9 p' a
serving this kind of advertising, so they have to toe the line between keeping their software
7 w H) n. ` F/ v# Ndownloaded and still making a profit.( ^2 f$ ^" E% l$ y0 {/ _
Isn't this type of software bad? Why would anyone keep it on their computer?' f" s( D$ T' v! u) g1 c1 k+ H
No, this type of software doesn't harm the user's computer.
0 c/ r- ?; [- `4 i5 LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* b8 J9 z) L" \toolbars or videos to place the software on their computer. The visitor keeps the software in place so# O* Z- T6 s' C+ A, j
that they can continue to have access to the incentive.& J2 E# k9 R5 W( {8 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
r+ I# h. V$ m2 D* M$ ~+ mHow to Get Accepted into a CPA Network$ ~/ X1 t# y, O
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) h) m o" G: j9 s; qto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ ]- n+ ]3 H2 Y3 G6 jdifferent networks.! u- \- i/ I6 x6 k6 f. N, k- x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 F6 b+ h' A5 d8 W" i+ J7 b; _
application and be as specific as possible about your promotion methods. Usually some time after
2 n; ~" L( K* _6 ]. c* W" W, Oreceiving your application, the company will call to interview you. The phone interview is a critical% F3 j m) j$ u4 h8 S7 g3 b+ v
part of the application process, and most networks will deny your application outright if they can't get
r( r# x) f( ^7 _. Nyou on the phone.) r, r/ _6 z# @# l% i; G) C3 H s
Often, the person who does your phone interview will actually become your affiliate manager after3 o# {1 [) \8 C6 }
you get accepted, so it's a good time to put your best food forward.
. L/ \8 l# a6 P% y$ W& [3 _; h# H, qYou might not relish at the idea of someone grilling you about your internet marketing methods over( l, i6 F# O; x- ? ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 }5 {; Y8 ~+ U
What methods do you use to market offers?' b7 y# M4 T; K! n S6 E9 {- v
Do you already have a website you will be using?4 B' R+ C& G* m, ?
How much is your advertising budget?
5 f. n& x9 K) c; y# {What other networks are you a member of?9 a6 G: p' w7 p6 ~3 B
Who are your affiliate managers at these networks?
7 S& Q+ H3 L# j* r5 XDo you use social media (Facebook, twitter, etc.) to market offers?
/ n- A! a J) l5 K% ]How much traffic can you drive?
( ^, r) D- L0 b: O! a. sDo you have a personal recommendation from anyone who is already a member?0 w* \4 q/ z) @$ x" `1 H& j2 b0 I
Once you provide satisfactory answers to these questions, the network will approve or deny your4 G0 G+ ~5 M% g/ \- S$ `
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 m; l% z1 ~5 @7 K9 k" |. q. J$ Mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 X, |8 e* v, t: ~0 x7 h/ ]for the network can be helpful.
5 E1 k# d7 \: z7 Z5 [+ w) \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) W4 @! p) K: t: f" zSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
A1 d* M! W! N7 v" x8 Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 @. C) h, U$ ^: [
people can open a lot of doors as far as networks are concerned.
& e1 k- d* Y" oAfter You Join a CPA Network
6 ]: f4 X" G" [0 K# _+ l2 C$ vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
z8 w0 M* d1 N) k! k# jand make an attempt to get to know them a little bit.
+ G( J& S& p2 ]. x LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) I3 o& ^5 N- pweight in gold. Start feeling them out from the start and try to get to know them. Once you get
: m; S9 j. }% k% ?& `+ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 b( X1 k0 d" F% P5 y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* r* c$ f" x9 X2 T9 k+ _& \: W$ ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( i- {! A% D4 `+ u; @2 b! Semail.4 X& {- r# i& M. |7 b* r9 u
For more helpful info about dealing with affiliate managers, check out:/ ]7 K. ~; P* v) Z9 c/ ?
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
a: C G& ]# W5 B3 lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 C2 n3 o% ]1 |0 a; {; e- J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 T" X$ [8 K3 z" O+ [) |; R
Set Up Web Hosting
7 L& H7 Q3 s+ x. D1 DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; L* t7 X& X' d- D" w$ z5 N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% w) S: p; h# X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 o( z" [0 S) R3 W8 c: u# l$ a
whoever else is on the same server as you.
9 b3 K" o# y' x0 M2 y7 @3 fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 K+ f4 ~+ K/ t9 `0 ~9 {/ l( Kenough that the visitor can't close the window before your pop up is even shown. You have about 3) W* O9 H" a6 p( x! C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" Y7 X. ?6 C1 f0 t5 DTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( U) f! U# h b+ ?% {house full of roommates (hosting customers).! ^! A& g( O4 ?3 s" ~# t0 M
In shared hosting, this is like having roommates where everyone has no specific designated area inside( T/ q4 W% }8 s e' j
the fridge where they are supposed to put their food. Everyone just jams their food in however it will& L t; I) ?; j3 `) y, C
fit.+ X6 y' C+ a! c: |
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ z5 j8 S2 x5 C7 F0 q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate' C' Q1 S" f. z
their food. Everyone else's food in the house has less space to take advantage of.
, e" C1 ^/ Y; u% p7 o EIf you have less server resources to take advantage of, your ability to serve popups will slow down. For# G& m, J. c. ?0 s# G; E5 ?) v
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ \, M5 U# V) bIn the case of a virtual private server (VPS), everyone in the house has their own designated space
- S, l/ j: ^8 o8 binside the fridge to put their food, and other roommates can't come into that space. The server is# o& C4 l/ T* }! s
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 [) T' n5 d0 o7 kA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; i( _, i$ @4 h$ ]belong to you and no one else can use up those resources. This makes it possible to serve much more
' O' E# e& i5 V( {5 B( j; Qtraffic, faster.# r* J1 t4 q3 r% Y( }4 n& c
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ t, T* O# Y' r$ `+ `8 Z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 A/ l7 u9 E3 u8 X# d4 [2 B
here:$ {9 \; L, w# f7 `2 u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- ?! U: C: ^+ Q0 R; {VPS&highlight=hosting
5 O C" T! `& _ T8 M; ~Dedicated-Hosting-vs Shared-Hosting
3 r. N1 p- m: i" V7 K I: Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 d" t; w/ g' F2 L$ r- pHosting...Your-thoughts2 t5 O }# f! g7 [; |$ E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 g( \# a3 ?7 F1 _Hosting Providers for PPV
n) I8 t5 n5 v% `& ^+ rBeyond Hosting
5 t; I p" b2 O- F) o& |( E$ @http://beyondhosting.net/' d, o3 C) ?- F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 l/ n* X* u3 D2 m
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' H8 P" \; b- M; }6 o
direct linking with PPV. Also, these guys provide great support.8 ?% ^( m$ ?8 H7 w( I. S; k
Prosper202 Optimized Hosting2 R2 G7 Q8 j$ ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 J" j# C0 g3 k, T( X- x, a, G
CPVLab Optimized Hosting
" X# H0 k& d2 g/ @( bhttp://beyondhosting.net/CPVLab-Hosting/' L# r, [+ a7 a% B( L- @ E
Domain Names for PPV% Z% T) Z, k# q% n* @; N& v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* I' s4 w7 v/ ~6 Z4 x# }; vwhere you're going to host your tracking software and your landing pages if you decide to make them.
+ f. p, t* V# y& n1 S' `6 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 ?) V+ A. L7 @' g( w
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 P3 h7 ]0 h3 r4 S2 p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 w9 K7 J4 H: K8 n* G
term or build a whole website.* [0 P% {/ B$ H+ I
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. M+ D: c( y1 H' L E* Rtracking software on your domain. This is really important, because it is necessary to track your
' n& n, J! s9 _conversions down to keyword level so that you can optimize your campaigns. Without proper( i- x+ W m. S1 F5 @
tracking, it is impossible to know what is working and what isn't." b0 S1 `" _1 G$ \4 l$ X/ ^
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 v, \, A2 L2 p3 i# \6 G
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
e2 w: R- ?$ n7 vProsper2020 L/ g+ Y7 _3 O% b8 r* Z+ r
http://prosper.tracking202.com/apps/
0 {1 u$ H, k, U: }1 O6 e" i5 a' Q! R2 aCPV Lab: ]/ U% F* @& b& E
http://cpvlab.com/
2 i1 E& S, ?+ {CPVLab Help Videos! x4 c' w% E/ ~; \ C
http://ppvlab.com/oweiw/oiurw/vdm.htm
% R. k. i0 A" T/ }& NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- X/ u% K3 _ r4 p8 H7 X) M% Sindustry standard.
% [* @; l* v* t3 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 L* x' ?, h6 L p- I8 k" yCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" V- g+ e8 v9 D4 U) \# Pgood support if you have problems with your installation.. j J2 O6 t$ G( E/ m
Tracking 202
' |& | z, R4 z0 i0 p, q9 ?9 rTracking 202 is the hosted version of Prosper202. You can create a free account and then build your- F8 `0 m, Y0 G" z F# {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. W. x& c$ Y c9 harea.2 y2 t6 c% g- y# j( t2 a
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: J2 ~0 |; Y; wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" v7 z/ Y1 O2 v1 m0 kinterface, and their hosting.
Y" M% B7 @4 n( q5 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! ?4 v' O- I2 S2 [and targets which you are bidding on. Leaving this up to chance in order to save money could
% i" S% k0 u8 N. e6 r. g+ P* i6 n' ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you" p6 T. H2 V9 |/ g( F: F- i
were using.9 D3 ]0 z d+ \3 Z7 @
Choose An Offer
9 H# H, u! L) `; pNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. V% E( ]. Y' I3 l& p/ X
Lesson on Offer Selection
. x0 m4 H+ a( A* Q; t4 i8 L, nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# y0 U }2 u" u# G- @- r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) O6 X5 C. O$ s
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- j5 J9 H$ W! G o1 LLeadImpact as the traffic source.
) j; ]* ]6 z( e0 ~Now the best way to learn how to put all of this together is to just get started. For some variation in
( A- a, P( Q! v# l. R c$ G6 Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ y8 ]& |" _' l+ v: lcampaign.
* i. g3 u8 O) x5 X$ ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, |+ I, b: S+ l8 ~ Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! V1 i7 Z: a. V* y f( E7 _that all traffic is accepted.. l# h- G4 R9 i2 L
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 v$ ~0 o) O) P# n1 p6 X- |This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( U- A/ o; A; |4 x9 vget creatives like banners or images specifically for the offer.
. C, F5 j) p B# j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( Z Y4 e1 N( \( Y M& q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- f; e% Y: b' W% {# |6 H1 O3 {track my keywords. Without doing this, it isn't possible to see what's converting.
- Q O" t0 e/ P# y! R8 ~, VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ R7 `5 m1 l1 ^! ]" D2 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! R" K4 a$ R/ ?" N+ sIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; v$ r2 B; m' ?) S4 M3 q& p% |4 F
bottom of the page: }' |/ k# c4 F L- p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 B |, C3 ]7 @- ] O0 _2 ^
Click on the offer → pixels → Add a new pixel and this comes up:
+ B* M/ O9 m7 l" YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 B$ p2 J$ T% S# ?from your software into the box that says 'Enter URL of image to load'.# S% r5 N* v/ i1 }* Y1 s* b
Once you do this, it should look like this:
/ b- P8 [, Y1 R2 s7 m, J+ Q8 o! `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' q1 m6 e$ F9 k, V: w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ h' L6 |1 _9 [3 dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 @ L9 _# v! z& X% o( KProsper or CPVLab.5 F1 m1 C# i' b) s. e) `
3 H$ Y. h5 C& i' S% ~- l
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发表于 2012-12-27 18:47:17
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