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PPV GUIDE [PPV新手入门][28页]8 R( U- B) u. M- ?+ T+ r
详细的请下载电子书！9 l, A1 h* ~5 [9 W3 V, F8 X
& R7 H2 d* L, w+ A* N9 }3 c
9 n7 _# X* ?8 \' T
Newbie Guide
& [/ G# L# O0 h4 [PPVPlaybook.com
9 B- Z- J5 _2 D2 o9 eTracy Shaffer5 U& p: S9 p0 i$ U/ X& s
David Ford' o( i. ~% n8 u# X9 D) |; @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" O% X7 Z8 b$ m! {' N" r; eGetting Your Mind Right to Start Affiliate Marketing m( j9 [8 k! G# ^ v) t( \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 _7 ^8 \# o4 e: b4 Z# N0 d, Iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 L- J) a5 e R, ^. d. K4 o* j
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 u; x1 o+ K7 F# B8 q$ X9 {
with any success, these claims are laughable and far from the truth.& k; r: r5 A0 N& K6 j* T3 c/ H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
v$ N( v% Y' }9 @ @+ O- K7 Cflow management. The main benefits are the low barrier to entry compared to other businesses, and: j% X7 i' L: F% u
the ability for a marketer to be a one person shop and make an incredible amount of money with low: j1 U: A+ F3 ^0 p
overhead.8 n$ u- S! d# ~- a" N
The winners in this business are the ones with persistence when nothing works, who know there's
; j \" J/ n1 Q7 u* i1 @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 n) H; I! y5 ^8 h) K/ g) hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" H b* C3 i1 n1 m+ Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! i5 z3 {( `( N# A+ JMost of these things happen suddenly and without warning, and they all contribute to the amazing
+ ]: k- N3 ^( O- \8 l, Nlearning experience available to anyone with a few hundred bucks and the ability to open an
$ i4 W0 R8 H- ]$ [0 n' D, R! sadvertising account.7 ~- e$ m N0 y; m- V0 n* C; L
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" j! v# j4 n6 u' b4 @& r! v$ F+ Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 Q6 ~9 t" j; b, _! ?8 L
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ I" u0 Q" V! h/ [9 ?/ [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, M* u1 R1 n, N" P* J* k5 RWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. ~4 ~* N! a& U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 N$ z- f' V" k- l$ }
started building.
# D9 D% Y1 \% {" CThings you need to get started:, q! W5 h5 n7 b, d1 ^5 p' @$ `
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ i) K: C" I$ ^9 j8 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 W' E# T3 a0 X/ A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 x* e% ]* ]' Q( m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- v0 f; K* X* b. r, [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. h9 H& {9 [& T) iwith PPV.
. y' h/ r" b% v& {. I# |' gBasic Getting Started Definitions. T8 U v/ F7 |: ?
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 R3 Z* k5 v1 v9 ~6 U' |# E4 Q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# v% ]( b8 m0 j2 V5 n" w) ]0 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 h* [1 P; V/ f* @
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 K; C( F3 e* d0 v" w, @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 f. r7 k, J$ `* C0 r) x: X9 V3 p H/ D
receives a commission on that product. An example would be the Amazon.com Associates program,+ X q1 o6 c" y6 z
Comission Junction or Clickbank.
) @4 Q- m: G6 o' }4 M% QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
J/ f6 [! @7 T/ e. n: X Q3 E! pan action like filling out a form, submitting their email address, signing up for a service or sometimes9 x' i9 q( Z- U/ o
buying a product. An example would be Ads4Dough or Neverblue.5 m3 h: j C( b5 J n$ e( m" I5 e. g
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; Y" J. F0 x* r! j' X6 F6 eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else7 @0 P& f# o V( n% N1 m! i2 c# Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
G! e+ U& m& Z# S1 X# eright from the start can really help you.
( z- {9 L+ h M; X) ^: a# O9 s# GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ D9 \& i( a' I, x) s+ O. a! d5 p' Z& w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ Z/ g% {" \$ @3 s0 r6 t7 ?view, starting anywhere from .01 or .015.8 X; U# v, {" g9 f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) x( g4 A( L- O; J% ~8 Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 } q( o3 X0 S) U7 S
MediaTraffic, and AdOn Network.
U' S, n! K, vDon't popups get blocked by pop blocker software?, c% i" E$ C* D0 ]
No. Popups are served in a new browser window as if the visitor had opened the new window
2 M$ f% a, t& Ithemselves.0 z& _" W- X4 Q z7 D, p' i0 o
How many popups get served to the visitor?0 T8 `2 |. B: u& B: e
The number of popups served varies depending on the PPV network. Some pop more frequently" I0 B. M4 h0 f+ o
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 M2 s- t( w- b: v. x$ I; q4 ~serving this kind of advertising, so they have to toe the line between keeping their software
9 n1 q+ \/ S$ R( I j bdownloaded and still making a profit./ z2 L/ @9 M3 ~$ ]9 o/ J7 e
Isn't this type of software bad? Why would anyone keep it on their computer?
) k7 `3 d$ s C. W$ `' v# c4 mNo, this type of software doesn't harm the user's computer.
+ p' G$ ^1 H. t. p* Y8 V! k: t. V( ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% C. p' C- A; U3 `8 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 h: v# R6 j& P; {) P: I! g
that they can continue to have access to the incentive.
7 l% j! G9 z8 a+ w/ A- E5 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 E2 r- ?0 `, Z2 DHow to Get Accepted into a CPA Network
* ?6 }9 w& U2 q; l4 V2 E- h' \4 SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 o! L( Q- }2 {9 A; Dto start looking for networks is Offervault which lists offers and lets you compare payouts across. k, k9 s: ?) E* ~
different networks.
) Q7 U4 m$ H: ]8 e2 s$ oOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. ]# ~8 C6 T$ W j: b0 papplication and be as specific as possible about your promotion methods. Usually some time after1 E7 r# K9 `$ r7 m
receiving your application, the company will call to interview you. The phone interview is a critical9 a9 a+ w4 _* U @3 h' Q
part of the application process, and most networks will deny your application outright if they can't get9 L, c6 _& L; ?" o1 a/ F
you on the phone.$ H' k5 ^3 d! b3 y' u6 c
Often, the person who does your phone interview will actually become your affiliate manager after1 Y. R8 {0 G- f; s, q5 k
you get accepted, so it's a good time to put your best food forward.
8 j' J, z0 a e6 {; y: H& XYou might not relish at the idea of someone grilling you about your internet marketing methods over7 b; U/ ]9 Q, j4 q) v" i& J
the phone, but trust me, this part is critical. Have answers in mind for the questions:' q( s1 @* [4 d6 P3 G9 ]
What methods do you use to market offers?$ E5 D* [0 Y1 k% J1 N
Do you already have a website you will be using?
2 t2 x* I- h3 c* ^6 THow much is your advertising budget?
3 W* N+ Q) t- n! U, L' ~) lWhat other networks are you a member of?% g, \& b% V9 V6 i9 _
Who are your affiliate managers at these networks?
. g. C" K; k D) t0 uDo you use social media (Facebook, twitter, etc.) to market offers?1 k# g) y& d, ]# |" `7 ~0 }
How much traffic can you drive?
" M& z A4 x) N( TDo you have a personal recommendation from anyone who is already a member?( M# Y$ S( B% N- e7 [: ?. s# ^# Y
Once you provide satisfactory answers to these questions, the network will approve or deny your
" M7 ]$ k0 q: e. f; Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% a7 n/ z3 _" e7 S5 ?* `# opersistent. Also, getting a personal recommendation from someone who is already an active affiliate% n" m. G/ O3 W7 S% @$ q! T
for the network can be helpful.
: s) T+ C* \9 u$ ?9 K% {: qTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ T8 n7 t; d2 h/ I% D" {* R3 |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 U4 G) p% D8 a9 \owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ X& b; _& z" ~5 d+ f# Dpeople can open a lot of doors as far as networks are concerned.
4 k# m# Y9 F7 X( V f1 lAfter You Join a CPA Network
3 N# W! o; I) s1 K! wOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; ^* d7 m( l6 e; S0 u# Z
and make an attempt to get to know them a little bit.- R% l8 w, M' [5 V) G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* J2 J" d3 \! D' B0 J9 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 p# D) S! k, f' e. a! @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" C: w K$ Q9 f. P% slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# I. a0 m( j, F3 ]- n1 Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& |) x# H; e7 v oemail.
: B/ \% ~ P+ PFor more helpful info about dealing with affiliate managers, check out:3 {$ [% h; i0 A1 ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% j& n9 Q: n9 E' f) }$ zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
`; L6 Q4 u0 T- o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% N3 n0 C8 L1 e D `* ^! j4 J gSet Up Web Hosting7 T8 ?2 f/ j/ ~. E" Z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ Y0 g# `4 @+ Z0 m; J1 ~1 r7 Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( r: z9 r: T& ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: N0 \% G$ p/ B( Q8 x; H
whoever else is on the same server as you.- u# {- ?2 _. Q0 {# ?
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 g% H& a z/ d# H
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ B3 V$ W* L# N+ m- b' U$ \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." d3 G. B9 w8 j) J
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, f8 J, g$ r, L5 z7 o+ z
house full of roommates (hosting customers).+ {$ J4 u, j; F3 _2 c( R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. V9 ]4 Z7 r+ G8 V+ ?% D; W# ~+ fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will( D4 {4 k- M- `( \' t/ s
fit.' i9 c8 j, Z7 W! q; N4 U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 }5 U! i% z( ~) x0 {) N
the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 Q$ s3 E) \* [/ O
their food. Everyone else's food in the house has less space to take advantage of.
* s5 [, P/ L% t. S0 r1 n9 \If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 F" f3 `5 \) ^4 F u+ ?% Cany type of hosting this is a bad thing, and especially while running PPV traffic.
/ k* L# \8 w/ Q- `In the case of a virtual private server (VPS), everyone in the house has their own designated space' V6 |2 A3 \8 E& a* h% {& S% ]; p
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 h: W! _) U$ Xpartitioned, so that each customer can only use a specific amount of resources at any given time.
# V# Z3 X W$ b$ M& ?9 x, l8 gA dedicated server would be like having the whole fridge to yourself. All of the server's resources% H4 D& u7 p8 i- p. g* {
belong to you and no one else can use up those resources. This makes it possible to serve much more
! B k% m9 w& n, y$ F+ f& Dtraffic, faster.
. a% h& U5 s2 lAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* C3 o/ J z, l: \/ L; E
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is |; U" O' \' z& j! [- w( Q, q3 b8 A
here:9 u* {+ W, @( l7 `+ L& D
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( B+ J2 n+ _7 w: r+ U
VPS&highlight=hosting
2 d4 [1 I p# ~7 e" IDedicated-Hosting-vs Shared-Hosting
/ T7 E4 f' o' X4 @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) t7 {& C8 @- F+ Y
Hosting...Your-thoughts
. `( z/ X7 { Z5 B' p5 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ i. d/ n3 O# b" T, _# R3 z- h: o
Hosting Providers for PPV# L k- M8 f% c6 x
Beyond Hosting/ y, s* ~" r3 c& g; Q+ u6 E, M
http://beyondhosting.net/
; t0 l6 P: }3 N) \7 r2 R% }. DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 Q+ K" a% m3 c( D# g( L7 f; L7 v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& I9 e5 X( e/ X$ b( G+ Xdirect linking with PPV. Also, these guys provide great support.9 R$ a4 \* t6 N8 `6 `. o2 z
Prosper202 Optimized Hosting4 @5 b$ i0 e- j. U
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# D! r( X; u! Y+ G: P* m* \2 ECPVLab Optimized Hosting% {7 U/ t7 f. i# X2 W3 x5 }
http://beyondhosting.net/CPVLab-Hosting/, M5 ~! ]6 K3 V
Domain Names for PPV; X; \2 s9 L# S: r' h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: k6 l/ D) x4 g, M+ d9 Bwhere you're going to host your tracking software and your landing pages if you decide to make them.3 o1 W8 I% H9 T) ~, ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' H/ J, B* k9 R0 D1 }6 [; ^5 D; m& Obland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 S8 X- X, T0 {; l5 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! U, [/ E) r% v7 } j+ c
term or build a whole website.
# N0 r% l6 v" J: M qAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 Z1 `& X; m1 P8 D
tracking software on your domain. This is really important, because it is necessary to track your k- z. P' e0 K( y: u; a. a
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 G. }5 n5 j: b& Z* stracking, it is impossible to know what is working and what isn't.
+ t7 V4 N: z) n7 j0 QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: s9 B& [# h S5 w0 A5 Jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
i3 S* k: v _8 O' q/ ~Prosper202 C$ t9 x; K1 A7 }5 U& F
http://prosper.tracking202.com/apps/, E1 i/ i" L+ A' v) H! ]" w0 y+ {
CPV Lab! e/ t: S/ @* u/ y! M9 `
http://cpvlab.com/
( P/ c# q& D$ L* y$ }5 e E3 oCPVLab Help Videos
4 l0 H4 z) c, r) x; {http://ppvlab.com/oweiw/oiurw/vdm.htm3 Y+ h; w, S0 V% o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 o. G( f# p) l9 Rindustry standard.
$ O7 i% l4 C9 s8 a; t, l. R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ {/ @9 B0 [# O! Y+ s4 U3 ?% YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- f7 q2 u6 G& D# o; c5 _: I
good support if you have problems with your installation.: Q0 @! i) i1 C% n% C: F2 e0 G
Tracking 202
, w' g' f$ ^; @; P# d: O3 MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
f1 u. U+ R% J# Jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 J! s+ O5 j' i3 f% q! Zarea.
7 n1 ^9 r+ ?9 NIf you choose this option, keep in mind that your tracking software, one of the most important parts of, k$ `. K. ^) \% n. x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( @* D9 O) i/ p) Z
interface, and their hosting.. G# X( d3 k* x) J' E, L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& Z# ~2 ~ S8 `* }! Land targets which you are bidding on. Leaving this up to chance in order to save money could F& p/ M2 K! T, v) R( N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& L( W5 k' ~: I" [0 Q$ A
were using.8 ~' t3 V* ]/ k0 }* |
Choose An Offer; i4 l; r' j) ?0 K% `6 c F- y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, [5 _9 a- S* g1 ELesson on Offer Selection6 \" I8 |# F, F, t. |- n. ^* F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- ^8 s9 K4 q N, R* kIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ { s; g9 [# g. A/ B' l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" h+ z0 K# z7 R* r. |
LeadImpact as the traffic source.
7 T$ P3 z4 g# b; s: g( K7 I# A, k+ ?Now the best way to learn how to put all of this together is to just get started. For some variation in7 k, q6 _. L' ]( R" Q* l, q
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- E" b0 T7 Y6 Q$ {$ C: S7 [campaign.4 F* h$ Y2 a k+ o9 E5 A" w) I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% m; N; J9 C4 C }' Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) }8 A; m3 Z% ]& R/ A
that all traffic is accepted.
9 p9 `( W8 l2 u9 a) f0 V1 y% i8 A# YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 ]$ _( v7 }8 o5 E7 k* nThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, Q7 Y% Z6 D/ p& ^" j
get creatives like banners or images specifically for the offer.& D6 X z6 V* | i/ K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) F+ }5 {3 d5 b" A' Y- X( BBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 R I& `1 s7 \# r1 strack my keywords. Without doing this, it isn't possible to see what's converting.) I- }/ J4 r/ ^( l1 J/ ^8 {
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 e3 l; Q W. F' e+ L5 }# W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 a6 Q) }0 J2 PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( Z' }8 r* L5 E: r8 x! y6 k1 H
bottom of the page:. Y, j( z8 Q6 M2 `1 b& ~* l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 B" \% k1 R' ^7 J X
Click on the offer → pixels → Add a new pixel and this comes up:/ O; T u) M) B' F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) q* |7 h8 \' p" ^& U4 Lfrom your software into the box that says 'Enter URL of image to load'.: i* U' O+ p' {, R
Once you do this, it should look like this:
+ f; r% H) o5 Y; [2 l ]3 E5 \" _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 o0 K' C6 w) e' I S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( g- h7 Z7 {; S" a: a) K+ A4 VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, U6 c9 T% t5 o$ _ P
Prosper or CPVLab.0 t) r" Q8 u/ u
! w; P- _% c" I5 k- _ |
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发表于 2012-12-27 18:47:17
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