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PPV GUIDE [PPV新手入门][28页]1 C4 }1 R) h, s9 L; j" k, E. x; n
详细的请下载电子书！
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7 V5 j; s. F& s! h ]9 i
Newbie Guide
2 E& R: O, u3 X8 v& y) FPPVPlaybook.com" ]# o6 \" G0 ?& u( r; \ R
Tracy Shaffer" S7 i; [4 r* T! Q- c6 ?
David Ford
& S8 y2 u& j% O5 o) o* Q$ g7 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 \5 S8 m7 C3 S5 @! y0 t, g7 mGetting Your Mind Right to Start Affiliate Marketing
" A# t7 G$ w; z$ ?3 W- TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( M3 _/ u9 q3 e1 p8 Y6 V0 ~( b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 e( W {5 P4 u, @ I) Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 J0 ]! [ K& G. F3 Y
with any success, these claims are laughable and far from the truth.! `* o# Z: H' I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& F4 a; B8 M0 g7 F
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 |/ p" Z; a9 F1 Y. G8 ]the ability for a marketer to be a one person shop and make an incredible amount of money with low
) H5 p: c2 C" Y( t+ Z# s) _" koverhead.
\! K9 g/ c, o- }4 t( r. uThe winners in this business are the ones with persistence when nothing works, who know there's
; d5 O" V7 S8 d7 O" x8 ?plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 _/ t4 D3 \9 g, wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. U: C! @% u5 f2 n& M0 F
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
^/ }( h6 f2 J5 L! X' IMost of these things happen suddenly and without warning, and they all contribute to the amazing
- c; Z) D8 o9 |4 U$ r+ U6 llearning experience available to anyone with a few hundred bucks and the ability to open an+ ?" o1 y- y% F/ s* K6 _! }9 `
advertising account.! N- R2 h' [9 }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& j" |# X ?# R" q' ?* ]# Kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: |4 @7 x! O6 lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 s1 k% p: K9 O+ h3 s0 B
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, q( d! F! w/ z% y# F+ l) {0 Z, {With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# z+ E0 C1 b. h5 z* Q& y( l3 i2 ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get
( n+ x: N- ?0 S4 P( Y6 }! wstarted building.
, s2 C& W- W0 N+ r& @+ W1 S) w5 jThings you need to get started:+ m2 Y" {3 @6 [7 |. ] x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ e' B5 v8 [. o' X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& R, m2 m) G) s5 o9 q% x3 R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 s- D" @2 D7 h, o0 n+ R7 @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! n/ O4 [9 D% V, I5 B' h0 `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 p, C; H& z Z/ Hwith PPV.
( a5 b9 a) X1 t4 mBasic Getting Started Definitions" ~9 J& b6 m+ [0 O# R( Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ O% P3 a2 ~$ \- O# {' iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ u$ `: U* l6 ?8 ~5 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, r# c. u% a4 d4 P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& m: t% F5 E) z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& b2 T$ s; p, t
receives a commission on that product. An example would be the Amazon.com Associates program,) o, K& C6 p4 E! A2 R* S! S
Comission Junction or Clickbank.4 V2 B1 U" k1 X+ s! F$ P( e1 X4 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ ?- L3 V5 O. d
an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 B. N, c" u, b. k! ^' ]+ obuying a product. An example would be Ads4Dough or Neverblue.6 h" a q$ u/ d v3 x: {; U
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 K" y5 H6 d+ I' F: V1 ^7 j
account, getting the affiliate approved for offers, bumping payouts and just about everything else5 w+ q0 Q) ?2 `( x, ?; Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 {% t* c8 Y" W# }" Z5 P! {/ x
right from the start can really help you.
- Y p# F7 B6 R w" TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* R6 I6 [/ h/ M% y! k! e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' |7 s- Y8 a' X3 i7 j" _7 M) J/ jview, starting anywhere from .01 or .015.
- ], A O& q# U5 Z6 F4 l9 RIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 M! i! T7 O3 C7 s5 P
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' e- d& I8 D/ ]3 P4 L; v4 `
MediaTraffic, and AdOn Network.
( {6 s; H! v5 \1 w' BDon't popups get blocked by pop blocker software?$ @" D0 {* Y; N, |% I6 `
No. Popups are served in a new browser window as if the visitor had opened the new window6 b# v+ q( a! _* x; B8 K
themselves.
, f3 o6 W' `3 |% ?. v6 T) {! wHow many popups get served to the visitor?
2 \6 q* J3 t3 l& e$ k0 jThe number of popups served varies depending on the PPV network. Some pop more frequently2 S9 T( [; B3 V+ A! Z, ], f9 N
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ p5 W' x8 y% |. e6 f) Z8 @/ m
serving this kind of advertising, so they have to toe the line between keeping their software
/ e+ h# A$ z4 U$ `2 O( d; ^downloaded and still making a profit.
1 [$ G4 A7 b' ~9 {: |4 uIsn't this type of software bad? Why would anyone keep it on their computer?9 B9 j9 ?) |* }8 J
No, this type of software doesn't harm the user's computer.
* X# u6 v6 v' K' P% l% SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- u. K6 v3 m# w/ X! A% f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 h# @. i2 ]& T0 Sthat they can continue to have access to the incentive.
7 P- { B) U4 L! y- W) u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& a4 |9 j8 ?# L, W6 p7 V7 M
How to Get Accepted into a CPA Network {0 K2 ^- G3 ?; {" ]: w' i4 n/ N; u1 W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 Y& l- _' C5 u6 \% z: dto start looking for networks is Offervault which lists offers and lets you compare payouts across
- W+ q" W! r" @' u' u7 T2 \different networks." r& W0 {$ h' O
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
a/ z& n' f6 q. Lapplication and be as specific as possible about your promotion methods. Usually some time after3 l2 b4 E6 L9 a* o5 v/ O/ Q' C
receiving your application, the company will call to interview you. The phone interview is a critical
% K- \# V% q; gpart of the application process, and most networks will deny your application outright if they can't get5 e& B6 A0 ^$ A. d5 w, ]2 Y
you on the phone.( c0 l& M9 h+ ^* M# w
Often, the person who does your phone interview will actually become your affiliate manager after
- L4 [+ Z9 P$ H! u$ Q3 myou get accepted, so it's a good time to put your best food forward.9 Q e$ ~3 t* B0 H# ^# R" `* a
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 B% T, { m& b1 |- W" wthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& `# a' |% n( I5 |8 l* A4 c, IWhat methods do you use to market offers?
2 v, p. k# i; j. `Do you already have a website you will be using?. T* e+ w+ N/ s2 G. R! @7 N
How much is your advertising budget?1 ^; g' e# J8 m& }1 q. T" i4 T
What other networks are you a member of?
$ [ ]# p/ A! ?" [Who are your affiliate managers at these networks?2 G& m* G4 n" f+ ~
Do you use social media (Facebook, twitter, etc.) to market offers?) h8 q# \. G. f9 I3 F3 I% t
How much traffic can you drive?
* K L) ]. E& hDo you have a personal recommendation from anyone who is already a member?
" A( N- D; e+ o6 ~" p1 c* ?7 COnce you provide satisfactory answers to these questions, the network will approve or deny your
$ F' R' j4 P4 O# K; \8 sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. A V( W: S# K9 n7 b7 M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 B# ^6 y* I" ]1 X$ C; a, n
for the network can be helpful.$ S9 g8 W# W8 ~9 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 s& w$ R7 B: }# K0 Q7 YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) W, j3 \) \+ |( _) C$ w g- x. i3 i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ h N) d+ R8 b
people can open a lot of doors as far as networks are concerned.2 H) I4 G' E/ I* V% b6 b( o9 O; q
After You Join a CPA Network: X1 ~3 u+ j2 n5 w9 n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 F* I! r0 }9 |' H* e8 W
and make an attempt to get to know them a little bit.7 ?: R7 r! u5 A9 Y- H( T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. _$ M4 \: Q. Y" Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 D6 G7 K3 c3 j% O$ M, \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 [ P; c; l* S7 C
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. v" t& H8 j8 g `0 ?4 _- O5 M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 p& j4 h5 D- F9 D* B" g' {' Q7 Q
email.
; ]' X6 l9 w6 \1 ^For more helpful info about dealing with affiliate managers, check out:. b' z% q1 r& t9 F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 C( c ?4 a3 @- `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: k! M/ Z# S; k6 r9 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 `+ `7 i# E4 \& J& qSet Up Web Hosting
+ a0 F; x3 V' p: d/ }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* y* x! N! u+ A% h+ D: Y7 N1 Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 t9 g Z/ |# b" l% Q3 Y* S7 R5 s/ ~
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with \ T* B3 A; e, W m9 X
whoever else is on the same server as you.$ |& l9 i" R6 c+ `" n( @& W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 T2 A% h% }: @% ]4 t) A
enough that the visitor can't close the window before your pop up is even shown. You have about 37 L, }9 g ~+ ?0 ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# a$ u6 Y% H( K* N7 o# n7 CTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* g0 I5 K/ H, x! ^' u
house full of roommates (hosting customers).
1 C0 C$ z8 ^; @In shared hosting, this is like having roommates where everyone has no specific designated area inside
, h" Z) N0 z* |" H: J1 V$ Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! G. D, L+ s5 I, [
fit.6 G% }3 ]# P5 [+ F4 W. Z) i9 \! p. i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: O2 @, m7 B, r/ J, ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 u/ v6 \; j4 D$ o7 N# t; rtheir food. Everyone else's food in the house has less space to take advantage of.+ t# H/ ]& @5 ?! A8 u4 V; y- c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 b1 b: k$ z5 V
any type of hosting this is a bad thing, and especially while running PPV traffic.0 v; d/ Z. T. H
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" B, R& Y2 v6 P1 n- \inside the fridge to put their food, and other roommates can't come into that space. The server is0 {0 G( v4 Q: s, K& r
partitioned, so that each customer can only use a specific amount of resources at any given time.
" k7 M+ O$ G: ?. e0 N& yA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 {: ~) [- q: ]) Z1 P- }' T/ I
belong to you and no one else can use up those resources. This makes it possible to serve much more* J. p( L1 |& r+ \4 n$ T3 |9 \
traffic, faster.3 M1 U0 Q" s1 b7 E7 K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; e( i4 ?# k+ p5 P
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: z% X! t/ ?8 h2 b. G; Q. I. u
here:
) ~9 o2 P% X& q4 f; V, |http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" ?& L$ H7 E! Z# b' U
VPS&highlight=hosting
' A! b6 y0 g' {( u O8 ]Dedicated-Hosting-vs Shared-Hosting
5 Z- [6 Y: b- z; i9 [7 @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 T5 x. g9 E" K5 I0 ]! S
Hosting...Your-thoughts; S2 B2 f. u) w( W* P% a* Z2 m# n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ ?" i1 n0 _( |Hosting Providers for PPV5 j7 I6 d6 s o/ H2 H+ I9 q% U
Beyond Hosting
) U' ~8 N8 N" C, \* S8 Dhttp://beyondhosting.net/( W5 k! o3 O7 u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 F$ q$ n7 {+ ~8 N; G+ {( |) n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# C. N9 t: B# b3 Q4 p4 t% l
direct linking with PPV. Also, these guys provide great support.
' W& b. B- c9 PProsper202 Optimized Hosting0 c$ B: d; B/ @: {4 u( ^
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 }. O: V+ _9 r' \) B" \6 z4 s
CPVLab Optimized Hosting- J2 y+ m# y0 z
http://beyondhosting.net/CPVLab-Hosting/
& Q7 Q5 q5 I" m9 M- d. GDomain Names for PPV6 C2 G! v$ b. {5 l% k: Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 |4 I5 _# ^- R4 p' L3 ]( Y( ^where you're going to host your tracking software and your landing pages if you decide to make them. s% ^& K/ ^0 F' l7 x8 w% z3 w2 w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 x& D% y0 Y; Z6 kbland one is fine to start with, to host both your landing pages and tracking software. The .com,
; A! F$ ~$ W$ A) ?* B3 y Y% w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; p$ q0 L/ b; i+ Qterm or build a whole website.
! p, m2 P( l- s/ Z0 s3 o# h+ jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' G3 V# m9 G6 h; ]$ r- atracking software on your domain. This is really important, because it is necessary to track your
4 x N7 l( i+ \. f" _0 M% gconversions down to keyword level so that you can optimize your campaigns. Without proper
, C; r) n- J5 ~3 [' F6 Q7 O/ ttracking, it is impossible to know what is working and what isn't.: ?! `; \5 B E; B8 k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 v' v; D( _& h# f; v, Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- O( S' `( L; [5 }
Prosper202, K9 J' M! `" D
http://prosper.tracking202.com/apps/
0 Z: b9 q [' t aCPV Lab
, C: N( t- N0 Ahttp://cpvlab.com/6 N3 u' T& |$ c ~$ [( [
CPVLab Help Videos
+ ?4 J& `7 I1 e m) R3 i' L. C# hhttp://ppvlab.com/oweiw/oiurw/vdm.htm2 g; C" y" D7 o5 i. M8 [# V2 w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& L& r1 L) m) U' o( G' P
industry standard.
! J: v! x. Y6 ?" |( F8 S0 g/ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ h' J, F" k. u i* B5 R1 ^- q; X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" w: g' e/ _8 S; n% Ogood support if you have problems with your installation.
( P) V8 ^1 X8 TTracking 202
& n7 D* p6 a- o1 d2 f8 cTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 f' v" Q- w4 K) F- x0 vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' S1 l1 N- V! g0 A% _: Oarea.+ l! ~+ X9 t2 T1 B, ^) v9 [' w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 T8 N) S c% E7 g5 ?8 _" j9 Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) M* X9 N$ ^# C# o8 f0 W" f
interface, and their hosting.% e* o5 _! Q8 Z) _- [! v
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords+ ~6 f7 L; b7 R( e
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 O& e7 b* x- j$ V+ g( Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you. K, O, O# G; t4 f- T5 c \3 o
were using.
3 Z8 N+ ]# ^3 `Choose An Offer; W6 {* q: H, | W0 [8 B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 q7 i2 A0 O# t1 p6 O9 d
Lesson on Offer Selection
7 n, Y2 ^+ f+ M) j0 q$ G2 Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers2 j$ w: n. s% t* i) Z: l7 H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; n ~( C6 ], t* q" X
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: i* b- e; A t
LeadImpact as the traffic source.
; W& l! E M2 z3 N, x6 m: G$ {Now the best way to learn how to put all of this together is to just get started. For some variation in/ i0 j \$ O7 ~; e$ I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked E* l# K1 F2 }7 x
campaign.3 }7 r% a3 ` e6 d
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 e: m$ ~' n4 o( |
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) V0 c& m: n) x1 athat all traffic is accepted.5 l- s7 t; O4 U9 E9 n4 }* q3 [
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% _3 p$ R) G! U3 X" QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. {2 f1 ?4 X; t4 k/ I7 {
get creatives like banners or images specifically for the offer.
4 F4 G0 }# l1 C/ H! S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 e# D' k% B8 d' M3 h
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 Y) N3 s, I" X, Z& o/ g b
track my keywords. Without doing this, it isn't possible to see what's converting.
n4 y% B5 M& p! _) J. ^In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
S8 w. o5 ^* x7 h/ Y5 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 R. }# R, C. W3 H) ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( V. e) Y; B$ g: N- |3 m" j
bottom of the page:
% ?9 C. A+ C5 N) V- P2 @Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 B1 @6 {/ T: I5 VClick on the offer → pixels → Add a new pixel and this comes up:! ^) S- A9 s3 N9 [7 f
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 L% F$ E* N) F/ x: W1 U4 r+ c2 mfrom your software into the box that says 'Enter URL of image to load'.; L7 u/ v) v$ B: a# n: b Y
Once you do this, it should look like this:
$ { e. X- n* Q2 k% E9 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% r$ d6 H# s+ `9 D& ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- E# p( }7 C0 J! a4 D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) g8 }' B+ e4 D+ O
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
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