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PPV GUIDE [PPV新手入门][28页]: M' }/ b2 v: h0 Q6 v/ t2 Y4 J; j$ G
详细的请下载电子书！
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0 ] c! A) A. ?3 \2 v, _' W0 P% s( _, w4 h( h* c7 {7 | r) j$ v4 I
Newbie Guide
0 r! u) T3 O- L: _- NPPVPlaybook.com1 q, y# L' N! [0 ?
Tracy Shaffer
$ s# B! C7 w0 R' I9 ODavid Ford0 C+ Y: _# @: l$ a8 T: O* }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 n$ a6 }5 C$ C7 S a: J) h" W3 Q& `9 m
Getting Your Mind Right to Start Affiliate Marketing0 L+ u" @) B& W9 @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. E9 E( h( a+ o p; U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& i/ K' w% r8 U5 lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 G, g0 p U1 B. B
with any success, these claims are laughable and far from the truth. N2 F: B; s: E: ]4 ^8 O* `# V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
p8 T& p# W% p- J5 }3 |3 Jflow management. The main benefits are the low barrier to entry compared to other businesses, and
& g, R: \/ V( B) ], o v4 H; othe ability for a marketer to be a one person shop and make an incredible amount of money with low
. d6 t; H" \0 T- E ~4 boverhead.+ L# u# [7 W) b& V5 D5 V' C4 I
The winners in this business are the ones with persistence when nothing works, who know there's
. d: {' I5 |9 L/ d; U4 qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 P" R; C) m; [% e+ TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) V( y& {. Y6 ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' \0 Z& {4 o+ m9 Q; ZMost of these things happen suddenly and without warning, and they all contribute to the amazing. O6 \, [% j- a+ f; Z, G$ ?2 _1 Q' a S
learning experience available to anyone with a few hundred bucks and the ability to open an
$ U- L0 X: y, H/ xadvertising account.
/ R' C, `+ c7 L0 `5 o$ ^% U% H6 aYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 @) z( u/ I' w7 ?4 k8 ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- J2 {3 }% u5 zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 X8 W1 |% m8 C% j. S* D$ Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 f3 w" S3 ~* }! G0 AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& w$ g* ~" r4 U9 Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
' A( F" g; |% |4 {) A$ K# J1 Ustarted building., m; n/ f8 c& h" k
Things you need to get started:
, K+ I/ X5 \9 Y3 i/ a1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
P" X( D8 ?' [7 @5 G( e4 w8 e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 }3 H7 P1 S+ F7 w7 y2 E8 g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ F i. \% L6 p/ T8 ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 w+ q) t3 s* K- Q1 mThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, C3 t/ O1 E* X+ p( o; Rwith PPV.2 k; E! g7 t1 S9 _0 O1 K) k5 p& S
Basic Getting Started Definitions+ J; i" A6 ?. `( n. f+ p$ u
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 v/ \! x9 g: T+ ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. b' Z: V- {' k+ c; O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, Y9 c% D' S+ h- N. O: ?) k4 [' W$ U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., m1 a5 [3 e+ h% N8 W+ M3 z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" K+ @/ L5 L& U) o9 D* \- a' h
receives a commission on that product. An example would be the Amazon.com Associates program,8 B) n9 \; Q2 l$ L8 J1 G
Comission Junction or Clickbank.
1 x2 l. u9 p( I/ R$ g; \Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 V l+ m. d) b/ san action like filling out a form, submitting their email address, signing up for a service or sometimes4 b& U R) D% B3 ]
buying a product. An example would be Ads4Dough or Neverblue.4 z6 I0 p4 ^8 j" a" W) s |% v3 i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 m* r/ p1 z: L' I1 I+ E+ \* i( \& Oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ d$ j% |9 p# mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager: K, R _7 c" E; |: [
right from the start can really help you. W5 n7 F! D. U3 \2 o6 Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 P* s/ o. U" B) ?. `* \in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! w6 K1 k3 |- C' B7 c) q+ ]$ D7 [
view, starting anywhere from .01 or .015.6 `: Z8 x: A0 l1 G r% `1 ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 [6 q: l8 L& W( Z9 {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 y* U- f# C3 ~ YMediaTraffic, and AdOn Network.2 a9 d7 P- _( N4 z! n0 L9 v( i
Don't popups get blocked by pop blocker software?
$ ^! J6 B) n0 S: Q$ E+ M# I r+ |1 ]No. Popups are served in a new browser window as if the visitor had opened the new window
% y8 B1 |5 g6 t! N2 @1 ?* Dthemselves.
) ~/ M% g8 m/ EHow many popups get served to the visitor?
( Q$ I4 V' O$ X1 K* x" KThe number of popups served varies depending on the PPV network. Some pop more frequently2 e' U3 C% A2 {1 L9 {$ e4 m
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, h, Q% Y3 S Sserving this kind of advertising, so they have to toe the line between keeping their software7 A+ k9 @( C9 a# p: f/ u
downloaded and still making a profit.5 @7 P: Z7 P7 i0 E3 o
Isn't this type of software bad? Why would anyone keep it on their computer?
& d! p( |, s* b& |1 H ONo, this type of software doesn't harm the user's computer.
: \$ d& r7 }$ N" {* F, u/ e0 Q6 rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 S" b2 v- V2 a$ o, z7 Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so/ h1 }: B2 `& P" A. Z& b6 b1 U, u
that they can continue to have access to the incentive.
4 G, B. T2 e1 y# E4 e3 u/ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: m J. [$ ]% N- y) r6 q+ {& E" X
How to Get Accepted into a CPA Network8 J/ X% V: z/ z- a! q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 Q! g* R8 l) z6 y$ i4 v$ W: K! `+ Qto start looking for networks is Offervault which lists offers and lets you compare payouts across
' i- L6 j( I& z1 [different networks.
( p* m3 w/ ^, S1 h- i7 d. dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 e& Y1 H! h2 l* W+ qapplication and be as specific as possible about your promotion methods. Usually some time after
L K3 W7 r6 M8 `2 zreceiving your application, the company will call to interview you. The phone interview is a critical; X- k3 C! U f! b" J
part of the application process, and most networks will deny your application outright if they can't get
2 @3 q1 L% \; ^5 ^you on the phone.
' W/ `0 H# W9 S9 d; tOften, the person who does your phone interview will actually become your affiliate manager after) E; }6 k( ~0 Y2 m6 n+ u
you get accepted, so it's a good time to put your best food forward.8 A$ t9 x/ P1 z/ o* y" {
You might not relish at the idea of someone grilling you about your internet marketing methods over
! p; B0 g1 F# c( Q gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 e$ t8 F' Y" F0 w5 oWhat methods do you use to market offers?* c9 j9 P( g3 }' `# m
Do you already have a website you will be using?# p1 @2 {8 d$ X2 y) g K
How much is your advertising budget?+ t4 l% t+ j7 }8 g
What other networks are you a member of?
* d& z4 T; m; i# ]) DWho are your affiliate managers at these networks?
5 R9 a# L% A0 Y; Y6 b# tDo you use social media (Facebook, twitter, etc.) to market offers?( r$ x4 n6 W Z: e! Q3 g
How much traffic can you drive?# @) I9 X7 r& y8 c: F* e7 u8 f! R
Do you have a personal recommendation from anyone who is already a member?. h4 U6 \/ w( w
Once you provide satisfactory answers to these questions, the network will approve or deny your
( Z& ]. O$ E% D, Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be1 u7 K& M5 |. e( H$ M x- V0 O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' d/ O, [/ m+ }+ Q+ [+ h
for the network can be helpful. h5 B* A, B6 u2 M9 G1 k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( [: S. W/ B1 C) ?Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 O5 c7 z0 ^) h+ l$ a1 B1 Howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 E* R: v/ j7 Ppeople can open a lot of doors as far as networks are concerned.7 E+ w2 E) R! X& G: G
After You Join a CPA Network
& H3 Z+ T7 y0 a# p KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* M3 D+ }" _! l" q% x+ S# V
and make an attempt to get to know them a little bit.
" C- K# X6 ^: t" rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% o3 r8 E: F9 Q6 I& I7 w8 h; N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# F m% j% _; {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 F( m5 M2 {) Glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. b1 [' g+ |* a- _4 V4 `
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 ?# w! v I5 e I) ^email.
8 v2 d# \5 t6 [6 N8 A. u$ KFor more helpful info about dealing with affiliate managers, check out:) |4 Q# s+ v8 Q- i
http://ppvplaybook.com/blog/musi ... -affiliate-manager/! m8 b4 B- Q2 v/ `1 Z- Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/; \7 y. `) M! C' i! ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ @0 Z5 q/ T& ?. wSet Up Web Hosting
) k( j. F5 `2 L& m$ _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 O9 a5 J6 n+ D" s R' labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ r$ n5 B+ a1 T3 O, B0 A* ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) X' n6 {6 h; ~6 }
whoever else is on the same server as you.
) \) x0 C* A. p2 q' k" w; BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' q0 |* V! Y* }: X1 Jenough that the visitor can't close the window before your pop up is even shown. You have about 3# Y$ d0 X8 T1 B2 F6 S% }" `
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 p( y- u( H2 j( y5 i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- Y8 K' |3 R8 ghouse full of roommates (hosting customers).
; C2 r+ U: g; _* I d4 ]$ FIn shared hosting, this is like having roommates where everyone has no specific designated area inside2 f% B2 @6 s0 M9 S- X
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" h% z# l- S" }9 W" Ufit.
/ X, G' m1 f! x! w; h+ }! Q! oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 z, }5 ]; q& M9 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ K4 n7 R+ q/ Q" a, r; r
their food. Everyone else's food in the house has less space to take advantage of.# ^/ Z* j J6 z4 W9 w
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
- l8 g1 d. Q& Eany type of hosting this is a bad thing, and especially while running PPV traffic./ b; h' Q Y# Y" h+ R. w
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- w" c6 k0 |$ T5 @inside the fridge to put their food, and other roommates can't come into that space. The server is5 Y# C4 ~% {7 ], ?& ^7 _+ n
partitioned, so that each customer can only use a specific amount of resources at any given time.5 N& `* x# I! o8 t z8 {: U7 I
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 m! r5 @. \6 ]9 rbelong to you and no one else can use up those resources. This makes it possible to serve much more' K) p, L) K- q5 i* y2 L; Z4 \2 c, @
traffic, faster.; m/ L% h5 x( D+ Y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ O9 Y* j; p: M) MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 g1 R# x* G" T% ~/ ehere:
9 X9 h. Y2 `( f/ thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; Y; g8 l# M0 J& R
VPS&highlight=hosting3 J7 z% u' F" P6 l5 s. i! I
Dedicated-Hosting-vs Shared-Hosting
; ~. ]$ ^# M |% R3 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 G' d( E \6 e( P; `" KHosting...Your-thoughts( E1 o; L1 `) k0 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ x7 m2 C- Q# A% E* a5 {. SHosting Providers for PPV2 t) a% { r% h4 R
Beyond Hosting4 U, m' R7 z& _- ~, l
http://beyondhosting.net/
8 T3 f! E1 v& o9 pWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 ]2 f6 ?* Z$ `7 k: d9 w3 V' ? q" Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" A4 @8 H5 s4 s" g6 J! }- Ddirect linking with PPV. Also, these guys provide great support." o8 B7 z( F* ]. ?5 M
Prosper202 Optimized Hosting
* q4 @; g+ {, G6 l5 Yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 L; f2 A1 F+ fCPVLab Optimized Hosting
. ^' h# y& l2 {6 o* l4 [http://beyondhosting.net/CPVLab-Hosting/
8 q, W' d5 v$ cDomain Names for PPV) \: W; r. a. G' L! B. _) j* Q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 r% _0 n& T) e0 U: z9 b
where you're going to host your tracking software and your landing pages if you decide to make them.9 C$ p, M+ R" Y) t, m- ]1 a
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ S2 ]! ?. m5 g* m" K( bbland one is fine to start with, to host both your landing pages and tracking software. The .com,
( U) }' z: c" ^- H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" {8 }" Y# C' s3 o
term or build a whole website.
R& Y6 l- l2 b3 o! O# QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
! l& s; Q( `+ ]3 n$ u5 v0 `tracking software on your domain. This is really important, because it is necessary to track your
9 e* f/ A7 u& U% tconversions down to keyword level so that you can optimize your campaigns. Without proper( y: t; I8 Y- D+ Z8 Z r1 Y' {4 ]
tracking, it is impossible to know what is working and what isn't.3 X( V, M. `' W" d8 R: @# G$ y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ E9 }" b0 X+ z8 |) `) Y# I
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* i+ y& J+ w; y& i5 oProsper202
5 }5 X+ K l. e4 m- L: U3 m) ?http://prosper.tracking202.com/apps/, K7 B9 f7 X& b4 Q& ?
CPV Lab
2 l% j0 k, t: i. M# \) L: v, ^http://cpvlab.com/
* j4 F6 ~. S" W0 B& E7 pCPVLab Help Videos
! K( k% v5 o z9 O, k; Hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
; H4 n6 L1 B6 ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ \, S) a! f6 Lindustry standard.
( s/ |1 j4 g$ D. H3 N! V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 K/ X# h- z) w' I
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 C1 c2 c9 _! W4 R
good support if you have problems with your installation.
0 E0 R! P+ ~! ?- ]Tracking 202
. o6 q7 z! k, F2 D. D* r) w/ Y# `Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, r7 {% J. q% z, o% p4 [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ i; a) r9 D! b+ W5 d$ P* x+ [
area.
& T* L: N. `4 s1 Z# ^. vIf you choose this option, keep in mind that your tracking software, one of the most important parts of! I! {, X) c/ b g1 k7 O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! \! ?$ k( w/ {' W0 f' yinterface, and their hosting.
! L V+ i5 T7 s8 R" MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! n5 ^7 }( Q. S5 g8 jand targets which you are bidding on. Leaving this up to chance in order to save money could
/ B# K: H6 |* P4 @9 gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# O; H! g X, D, F S. P
were using.6 u: k' L! X" q+ X' `
Choose An Offer) w) q7 |9 r* W# e# C% b% {4 |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 Y( o% K0 C. x7 ?
Lesson on Offer Selection3 j4 D! m# g; X! [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
; T0 S0 L- W2 ]. oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; l" C1 k% Y( S1 m2 LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 e3 X# R( ~2 _4 R! V( Y
LeadImpact as the traffic source.. T3 @1 b* ]9 ~7 h4 \2 e2 y
Now the best way to learn how to put all of this together is to just get started. For some variation in8 z. o; `' Q8 Q8 o$ R, C
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" R7 Q4 E" i3 R c& k0 }
campaign.# o0 |! b% } Q/ O5 ]1 y0 o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 f1 l' Z3 u' Y+ s7 bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ t8 ~0 h+ ?% a; U7 v; B6 B0 |
that all traffic is accepted.
) a+ V, m! q E! w/ r1 y: A/ a) hFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% @4 I5 r' ^; J" h4 l0 fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 W2 ]+ u' C8 s, @( ], Lget creatives like banners or images specifically for the offer. q0 a/ ~ E7 a: x# J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 v& B3 q' D. P4 I; y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 b2 G! q7 v5 k2 b. f* ^
track my keywords. Without doing this, it isn't possible to see what's converting.
$ B% Q5 y% c( Z5 ?3 r3 YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& }( E3 p4 Q. R; j! \& K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ S; l! a( u/ R5 e/ l6 b# V1 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" i. L6 |) O% e# o: y
bottom of the page:
# J ?# ~7 j. d$ vNext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ U) u) r, `4 J# X( }; G/ |Click on the offer → pixels → Add a new pixel and this comes up:
9 g. x' W% S {0 jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 R% B1 F. C9 B- U! g h
from your software into the box that says 'Enter URL of image to load'.
' {0 M0 u U9 Y( Q% E0 eOnce you do this, it should look like this:
3 ~! M: H+ ]- G2 L* R( _/ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 g9 \$ M8 ^- G: m- {( ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 h* [* r! P; O" X4 `6 ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either T1 p0 K; N9 c# B$ O3 F3 F
Prosper or CPVLab.
% W: Y+ E% d& Q* @3 B7 P0 d* M+ S6 ]: }. C4 [& E0 e
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发表于 2012-12-27 18:47:17
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