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PPV GUIDE [PPV新手入门][28页]
! a) s8 [( W5 P( n$ k详细的请下载电子书！0 Y! Q6 |) H2 \4 v4 t% B
( x% ] a9 @$ y& k0 F0 ?
6 e8 w w9 B/ {) j) w$ i) P0 V$ HNewbie Guide7 n3 a: ~, k: k5 q0 M& O( C/ ^
PPVPlaybook.com) t% t5 Y8 K0 B6 [; }' ~
Tracy Shaffer' A6 @3 i/ U/ T, c, e- L
David Ford* X2 ^- V6 B: j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 u+ A) l, E/ G
Getting Your Mind Right to Start Affiliate Marketing
7 }9 B8 j( e- p. E: F4 s" g- AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% g& D0 n( h! o: y; z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 J+ Z' y9 n" c X3 y( Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& o: p3 X2 \/ h8 N4 |1 w0 [. ]2 T
with any success, these claims are laughable and far from the truth.7 r. k! w1 h, a5 i' Q" D9 M( m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" z6 @( S) R) f1 ^5 `
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 M+ M2 V1 Y! i7 {$ R. [6 `
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" w& A$ f- S' `7 b( _) xoverhead.
9 L6 g- Y& P4 n4 z% dThe winners in this business are the ones with persistence when nothing works, who know there's
6 n& L. b) r1 M8 i0 j. Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& x5 P8 t f! _- p6 ?! A L& t6 c
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" ]; @* u9 F- V% sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 D& H" U& }0 a8 j Z h) [3 C! \Most of these things happen suddenly and without warning, and they all contribute to the amazing7 d3 y$ h+ ]3 K' @' K% p/ b/ _! f
learning experience available to anyone with a few hundred bucks and the ability to open an: w: ^5 r4 G; k" Y% N
advertising account.# [5 S$ d& o2 |- }+ V. E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ |, y1 M* N* X4 x: u) W$ M3 Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& @' W. R# C$ ~ _( c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( m( }; j6 n8 Y7 b; P1 a
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& Q% t0 f( P6 R$ Y: q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- l' ~/ t: o6 H0 Q* G6 Hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 t1 p9 c o( t, [
started building.
3 A0 @" E I; u; K6 CThings you need to get started:2 l; x1 L# Q* ~, C1 e( T* F, z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ o; X" F7 ?) B
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ K+ l( u7 w) c! ~' G* u- G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! z9 N& T9 Z" p# h8 P4 R9 _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
t( @9 R% n0 BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
) } ^1 A1 p. i8 v5 G; |3 Ywith PPV.
0 {2 R1 y9 x; ~% I( a% r7 F" ZBasic Getting Started Definitions
# G/ |( _ s! l0 GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' ^6 c* \8 y6 \5 V- daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% K8 [, _# s+ w& s) T' t( @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
x. Z) Z! i# t( D) W8 q0 x4 htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 b7 L9 @$ w' d( h! A( S. |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ V( L: I( f9 v% \6 |' Lreceives a commission on that product. An example would be the Amazon.com Associates program,, r% J; P A2 u# i5 }
Comission Junction or Clickbank.
9 L! w/ l+ B2 f+ o" dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 W! C2 N7 c% v" r2 B9 g' m
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" p7 Z+ ^% w7 v$ N" ?1 l* E% xbuying a product. An example would be Ads4Dough or Neverblue.
% f8 z( p G9 j1 C' w" r! FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! f& C" ~1 }) T( V6 {1 J) F: Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 V6 _% a9 k5 a$ ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. H( B, t& c, |% A" X3 _
right from the start can really help you.- {$ ]$ F! U9 i% P8 V2 {+ L
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served s* S) N. p2 x" o+ L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 C6 _, {( r: ^3 x: t+ {$ q5 Gview, starting anywhere from .01 or .015.- \' V& [: A3 m/ W) H
In order to use this type of internet traffic, the affiliate can sign up with a number of different* g( i; z6 ~! E5 \, L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 l( Z2 g- M* H$ q$ j6 Z
MediaTraffic, and AdOn Network./ |. F7 U7 r% ]3 |" c2 K" o. n
Don't popups get blocked by pop blocker software?
6 u$ z' ?$ E* Q! e) ~- Y$ x" ~No. Popups are served in a new browser window as if the visitor had opened the new window
) J& O1 ?0 N/ I Q2 h+ Gthemselves.
9 n5 t* }+ o8 a$ r" t* JHow many popups get served to the visitor?
* H3 i6 d4 z2 |+ g3 K# J, V5 ?The number of popups served varies depending on the PPV network. Some pop more frequently- |4 I1 q$ Q& V/ Z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 u( y7 X# s4 |# v/ [
serving this kind of advertising, so they have to toe the line between keeping their software
( P0 m$ E) ]; p: J9 F4 ^downloaded and still making a profit.& C: Z' A9 {2 E6 ~; O
Isn't this type of software bad? Why would anyone keep it on their computer?1 L6 J0 a3 v4 K" T
No, this type of software doesn't harm the user's computer.5 p; s3 t8 t) A$ [8 L7 D
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ O t( w/ G3 @ @( }" g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 D* Z% m* ^& |$ ^; \, Othat they can continue to have access to the incentive.& b+ H3 `! X& h6 m- w5 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* ^% D( x$ T0 ^. pHow to Get Accepted into a CPA Network8 l2 Q; B6 T1 o* n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- R4 X& o3 v5 m+ ~) j( D; W
to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 R1 _9 B6 i! @) tdifferent networks.3 C& p1 K* V8 v+ X# c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 h9 I& I: `' j0 O
application and be as specific as possible about your promotion methods. Usually some time after
3 y/ v7 y2 w( [3 C9 _4 o% ^) Vreceiving your application, the company will call to interview you. The phone interview is a critical' G) d0 z( e3 o: c5 o* }5 K: Z
part of the application process, and most networks will deny your application outright if they can't get
" `: L7 R8 L) A: K/ Dyou on the phone./ W, N5 \* M) r; T/ M
Often, the person who does your phone interview will actually become your affiliate manager after
. }. I B! H2 y/ Z* Byou get accepted, so it's a good time to put your best food forward.
" _$ z# l' e( wYou might not relish at the idea of someone grilling you about your internet marketing methods over
% V( n1 K7 @. f0 Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:5 D1 H5 e9 ]* p+ r
What methods do you use to market offers?
# ~! X! Z- N& K" d" BDo you already have a website you will be using?$ i1 \7 m, [; y0 H/ f! a3 `3 H8 U
How much is your advertising budget?
8 P5 w) i1 X! dWhat other networks are you a member of?3 A: J1 e7 z- F4 k. N3 K. [4 b$ d, K! W. i
Who are your affiliate managers at these networks?
8 X) m( E9 {6 L4 \5 YDo you use social media (Facebook, twitter, etc.) to market offers?
( z/ K0 ?. E4 T7 v! tHow much traffic can you drive?6 Q2 q9 s8 h: v: b1 t! F
Do you have a personal recommendation from anyone who is already a member?! Z6 r7 g/ h- Z; e8 _' a
Once you provide satisfactory answers to these questions, the network will approve or deny your
- a& C( v5 \3 u! E1 I( wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 |* i7 J" H! u# E" a! Q5 p/ ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( n3 h$ r I; P) g
for the network can be helpful.
$ \# ?1 z! `, n k0 m; ATo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: Y) ]# a: J( ?/ p( U
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 K" j- P% w' \: w8 `! A
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ U7 W/ m$ n1 G8 P7 K! H# ?. H
people can open a lot of doors as far as networks are concerned.
1 f2 z3 S* l8 u3 F( SAfter You Join a CPA Network# t$ f6 w4 z0 B4 j' [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 j# ]2 G1 E$ u& T5 A9 I3 p. }
and make an attempt to get to know them a little bit.
# A2 m" P9 `; [# F5 R5 fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their- c6 H: ?7 \( h1 K8 s, ^! k, g
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) Y! d+ n( O* W9 U6 V: H& K% H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ X+ o1 m# D5 I( U0 P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 w* v% f/ F, _
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. _2 a, N& ^! r }4 g3 ]# a# d
email.
, H" U5 y1 D& oFor more helpful info about dealing with affiliate managers, check out:* x# y* r4 a$ f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& _% D. y% ?. {+ C; l) g% W' H) `
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 X$ l# B. F7 K* r* x. ?( ?' Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# X/ z! U8 L' I$ H; i, E! n
Set Up Web Hosting, l; I2 R8 _, s2 _7 y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 f# \1 z' S1 F( b$ Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 r8 H; f1 M4 N2 T7 Y* H: X: }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% `8 I/ _" h. W) }% Qwhoever else is on the same server as you.
1 @" D9 q. @2 xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 i2 J( [' o, A, ^, P& J$ P- Oenough that the visitor can't close the window before your pop up is even shown. You have about 3
8 b/ k+ v' l) k% l# Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# F3 l2 M- p: A. ~* P9 [# U4 G
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 ]) I. [; _5 Uhouse full of roommates (hosting customers).6 A0 K' n6 A# @" `+ ~: q
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* p; R) v# O) ]/ U9 kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will% J' v& ^( C2 ~* X
fit.' e! x' v, f/ R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' w' T7 b' `$ J; {8 Y Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! l$ o: z; G5 _their food. Everyone else's food in the house has less space to take advantage of.
, {. U& R. v5 HIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 L" K" Y4 r, v! Eany type of hosting this is a bad thing, and especially while running PPV traffic.
" f5 t) |9 S/ J( M/ [5 yIn the case of a virtual private server (VPS), everyone in the house has their own designated space
# @7 G8 U+ l$ b2 [/ l& ~inside the fridge to put their food, and other roommates can't come into that space. The server is& p1 G. I1 s5 x" l
partitioned, so that each customer can only use a specific amount of resources at any given time.
4 U; O: Y0 s1 l) M; P- rA dedicated server would be like having the whole fridge to yourself. All of the server's resources7 K. G9 G. V: j5 a
belong to you and no one else can use up those resources. This makes it possible to serve much more7 ^2 g; ^5 J' w/ {# Q- N
traffic, faster.
f. D' Y' k. p% J e1 v S) xAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- H( K$ P3 y( _( l& P) _- CAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" F# h, A+ I @ d1 g8 F1 U$ Dhere:
@/ s, ]$ }2 i0 C L chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ w6 \9 y" l7 C9 B) O) a; OVPS&highlight=hosting; y, h9 l+ m9 V' S7 N
Dedicated-Hosting-vs Shared-Hosting1 l+ M- n m5 ?, D6 ?1 J% Q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- d1 P) `5 N) x" h
Hosting...Your-thoughts
8 T0 ` Y5 L/ o( n: ?7 a3 g i6 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 U$ l4 @% N' B) J& I' m
Hosting Providers for PPV3 z1 I9 W6 {8 U+ E: x# H
Beyond Hosting0 I3 m X$ z- S+ k2 C
http://beyondhosting.net/
$ k7 x! b; D, ?! U1 _5 QWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' o) n- m1 v3 h; d# J+ \( t
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; T5 X' O, h$ h# N
direct linking with PPV. Also, these guys provide great support." I7 f4 }/ {! p1 \, _) k
Prosper202 Optimized Hosting
0 Z4 a" j' y2 {& ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, D; B8 d4 B7 j3 d6 @* n! D' f
CPVLab Optimized Hosting
6 P! t3 ~- ~# z9 o* d x" chttp://beyondhosting.net/CPVLab-Hosting/& l% J; C- \; q m. ~2 Z
Domain Names for PPV
1 R! x: I, n" x1 y1 i* dOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) {3 k) w2 @+ g+ z* |
where you're going to host your tracking software and your landing pages if you decide to make them.3 |/ X* F% Z- {6 b% }1 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- n1 f9 @7 |3 d# i5 j# L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& M2 x, P# I9 J5 E) s1 F) t- ^0 Z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. k5 R$ ]5 u/ A( e* n$ M! K# {4 A
term or build a whole website.
( u" @* Z2 C* L" r2 ?9 {! G4 HAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 ?- V5 ], ~3 }" q
tracking software on your domain. This is really important, because it is necessary to track your
: P- j) A2 H1 o: l% J Zconversions down to keyword level so that you can optimize your campaigns. Without proper P/ X/ P, A! H0 B+ d
tracking, it is impossible to know what is working and what isn't.
; w& h& C$ h, c3 `& u5 NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 [# |9 @, H' p* c6 b
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: B {8 V3 g4 x, \$ o- R" _Prosper2023 B! _9 o" @) U! Y0 D6 ^0 E" I' j
http://prosper.tracking202.com/apps/' F5 }& y' r+ c7 t
CPV Lab. c8 t$ ]; X: W" z5 j" ~# c
http://cpvlab.com/* |& o: a! h: T) Z
CPVLab Help Videos
+ J" Q9 A+ @/ l6 O" \3 dhttp://ppvlab.com/oweiw/oiurw/vdm.htm/ r0 E9 K, L6 F9 _7 r2 {# ^. S1 i
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 Y& E# T8 g% r+ [" S1 g9 Y
industry standard.
+ n7 C/ X* W2 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ _* j9 r& z: `* l4 F* PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ T5 ]9 b( ?& u6 D
good support if you have problems with your installation.
' a5 t) r: Q1 V" QTracking 202( O' u) \9 L6 |4 u8 h4 w! Q0 A! n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# E* D. V) k# I
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 T; q( q3 U9 k: B8 I. u7 n( iarea.
" f3 y' p5 t$ o0 H$ X1 N& Q; e) ~$ uIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 J) R1 ~9 H2 q6 s9 f* D/ U* [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ _4 L1 n$ p6 @6 v/ f; dinterface, and their hosting.
9 a! Z+ a9 {* W/ b% C$ NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
t* ~3 l4 I' I. W7 land targets which you are bidding on. Leaving this up to chance in order to save money could
. p4 N/ E7 g9 n7 r. i+ upotentially leave you open to huge risk if someone else caught on to what offer and keywords you, m8 f* u( H; o7 y: A: P
were using.: Y* r- N, `* F$ s
Choose An Offer3 Z B6 W/ m, H
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% ]8 F5 ~4 w1 P0 q" i1 {. T
Lesson on Offer Selection8 V; d: r: f" ~/ g" C* P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* T; @( h3 E! N" e' tIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- \8 O# f; x" v' z2 D, S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 `: n: P; N/ p1 K* m. f! oLeadImpact as the traffic source.
. _! v! A& n# GNow the best way to learn how to put all of this together is to just get started. For some variation in; O( z3 K- d8 K6 a
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 s" h `5 n/ a! S' r
campaign.
0 b6 I3 u' `; r3 `. NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" A! S* H6 S2 m N; h
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# m$ m: |$ s3 O" q4 A; X" e
that all traffic is accepted.8 B! h# n t+ G# J& d- i5 c- s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 q8 g+ C. k6 `& l( N a; f- a% K8 V+ sThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 B3 Q. K8 D, @
get creatives like banners or images specifically for the offer.! o6 T8 {1 `0 S/ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ J4 c- d6 o Y6 B! Q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: ^+ j- k0 L1 r8 b( Qtrack my keywords. Without doing this, it isn't possible to see what's converting.& E6 i) P, `" t+ N9 k2 D) N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 E) P! ^! \$ c4 Y4 i1 P* m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! M- e: U* x8 f& i# f* |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 B" l$ P4 w( N, Q: Nbottom of the page:
" u2 y; S, v4 y' ^! V. E( T' MNext, I have to cut and paste this pixel into my offer at Ads4Dough.' z* |' {- N# @; `
Click on the offer → pixels → Add a new pixel and this comes up:$ `9 M, | ^5 L; [4 E, M
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 ~ O8 e! D9 }. T
from your software into the box that says 'Enter URL of image to load'.; v) _- J: P* |( X; @4 [( F7 b0 I
Once you do this, it should look like this:! U n: G _& f/ c8 y0 j3 d: m# j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- ]. [ Q% s9 a; }+ I
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% a. S! H8 A! G8 w9 T* S
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- ~- K' g% U6 T T0 t) B3 v2 O4 a4 PProsper or CPVLab.* S" f: Z- _; g3 J1 l
/ n( t4 n2 V9 \) E
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