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PPV GUIDE [PPV新手入门][28页]* X0 ^9 n% M0 a/ O: q1 z' A
详细的请下载电子书！6 M3 G, _* W' `
7 A3 @/ |# M' t& e! J
7 i% ^4 H6 C" H, ~2 Q) }Newbie Guide3 i2 \3 w: _$ W( K3 _0 Z- ?& e
PPVPlaybook.com0 |' N! D2 G) V. M0 _
Tracy Shaffer
! I, a% o' n% y' ^ c+ b3 I, yDavid Ford
4 R$ Q7 X9 Z9 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 G l3 k0 ], M
Getting Your Mind Right to Start Affiliate Marketing
, j, M, n+ x2 J4 ]& ]9 `( |The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! D6 Q% |+ M! x5 vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# M) C( w8 i- f5 r6 I
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( m# }% |) z$ {, j# |! ^
with any success, these claims are laughable and far from the truth.- c4 V# G+ C& Q, V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! D* q: n w3 X8 o. b6 fflow management. The main benefits are the low barrier to entry compared to other businesses, and* Q( Y/ r6 Y3 D' m: C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
- l4 o, o3 ?, I' Doverhead." \3 i9 I6 K {# Y V6 u9 C
The winners in this business are the ones with persistence when nothing works, who know there's
2 c& m& F$ |9 ^* S0 H' Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 Q N( [# o8 P: t9 fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can( q6 i! {! Z) z6 k: B2 h
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: _; `4 j( g* I
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 o' K2 ~2 @# g7 C
learning experience available to anyone with a few hundred bucks and the ability to open an1 s- K" P2 `0 ]* \; z
advertising account.* l$ d B0 V& Q! A* v+ z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 g4 L: A% H% c" Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( U- O9 p* {! A0 Y8 B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, \6 @3 l9 ~; R. o7 N3 s% M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- l2 O% X: w! |8 m: @* I# iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ s. k" o. @3 L' S
started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 g2 W8 P# _- z/ }1 B
started building.7 r' \' y0 r" {: K7 M
Things you need to get started:
7 c9 U8 M# l3 N" Q+ _' A5 H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 ]9 }/ i' E( ]1 e, ?9 S/ L9 W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 i8 s3 |4 a I+ I# }$ s- j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 e6 c5 t' x O1 @9 ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 ^9 t( ]7 c2 i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ P M8 {5 ?( P- Q2 ` f Nwith PPV.
* e- }8 _3 [- ]! z" p5 B* b. o7 zBasic Getting Started Definitions
# q7 S6 H, `0 a: h" |6 U8 `7 K) yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& }9 i7 E2 T. Z8 _, M
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* H0 @$ ^8 G: C) U! V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 z; F4 D/ Z; `- y" Q" r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).( R9 ^0 s) h% s3 F1 T: |6 O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. `+ h- z4 s4 w: yreceives a commission on that product. An example would be the Amazon.com Associates program,
9 f) {' [8 m. v/ k* R% jComission Junction or Clickbank.
) T, f; I5 K j) NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 i5 Q3 `- o9 T3 A8 @* {
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 y' `7 |( {9 |2 s! ?2 Z4 [. M" A% z/ K! v
buying a product. An example would be Ads4Dough or Neverblue.
# N N$ k6 h/ L4 x( Y5 kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 K4 s8 ^4 Q# ]account, getting the affiliate approved for offers, bumping payouts and just about everything else# U2 _7 }. `/ ~9 F7 i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 m4 p: r) ], `) kright from the start can really help you.' @+ ]1 t- v% r+ m" `( H8 N
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ l; {& Y# Y6 i; B7 ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 K, u# w% R3 M1 E
view, starting anywhere from .01 or .015.3 ]/ R1 s& \5 f$ G) q3 y$ s; [
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 H$ g/ q- {5 E/ g% m4 ?% M" bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! L9 n H4 O1 S5 E2 g6 R' _: i( QMediaTraffic, and AdOn Network./ P5 J; v% |3 g$ }( w1 s$ V ?
Don't popups get blocked by pop blocker software?
, ~; `2 x; r5 ]8 r! {, xNo. Popups are served in a new browser window as if the visitor had opened the new window
. E7 h9 \7 s8 q& Jthemselves.
1 L: m5 V2 K: I3 ]How many popups get served to the visitor?5 V1 M$ p/ p2 B7 I# Q
The number of popups served varies depending on the PPV network. Some pop more frequently
3 X5 [+ D P0 t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, c# ~# Q: K b
serving this kind of advertising, so they have to toe the line between keeping their software, N$ R( K+ s7 m* h. y& N5 }( w9 w v# A
downloaded and still making a profit.
/ ]0 u7 q" D- UIsn't this type of software bad? Why would anyone keep it on their computer?
* i4 V6 g& X6 {# fNo, this type of software doesn't harm the user's computer.
, _! Y6 f6 h. r* NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% B3 E2 m/ D3 E# O1 V
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! @- B) z* |" cthat they can continue to have access to the incentive.
0 v6 G9 I& ?& G0 A9 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" I+ s6 \/ U# S2 j; w3 OHow to Get Accepted into a CPA Network/ I/ @! C" L1 p1 ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% P$ g9 S# t+ c4 k h/ A
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 j# H3 F' l9 a' ?& X
different networks., P( H8 i/ P! r/ ?1 X+ ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 Q3 U; s, G$ D! `6 Qapplication and be as specific as possible about your promotion methods. Usually some time after
4 D6 \5 |! H' H9 l6 m) oreceiving your application, the company will call to interview you. The phone interview is a critical
* _% z. E/ B: dpart of the application process, and most networks will deny your application outright if they can't get) G( ]9 h9 w( e7 A: O" y. |
you on the phone.( K. K' W1 M1 {9 _! x+ G0 d- q
Often, the person who does your phone interview will actually become your affiliate manager after
2 M0 X& f& Q0 X/ V0 y Fyou get accepted, so it's a good time to put your best food forward." P# L: o2 q3 X
You might not relish at the idea of someone grilling you about your internet marketing methods over
; M P( U- l* [: b% |8 \the phone, but trust me, this part is critical. Have answers in mind for the questions:
9 W. A( k$ _: @4 C0 MWhat methods do you use to market offers?% ^9 Y# D( u0 c. c* W$ u
Do you already have a website you will be using?( ?- n7 _' z* H( e0 g; V4 m
How much is your advertising budget?
) T1 K" T5 y" H# L; V6 pWhat other networks are you a member of?
- q# @; {( ~ p: V6 W; l! bWho are your affiliate managers at these networks?
: o( M' I# u% [( N8 NDo you use social media (Facebook, twitter, etc.) to market offers?
0 z/ V, D7 X1 {; {8 W1 O: m; e6 VHow much traffic can you drive?; s5 j3 w, C" ^) \) G
Do you have a personal recommendation from anyone who is already a member?
( F6 P$ h' V+ e/ oOnce you provide satisfactory answers to these questions, the network will approve or deny your
8 T6 s# M- r8 V( g# q; u7 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
& ]+ `! I# T3 o3 h; f) Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate/ r* o) U" |6 N0 \/ X3 X: C
for the network can be helpful.
' d! q: R* {, y% X" R' j( lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 M. ?4 C( k: ~9 aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 x8 v* a; v4 y& R% m8 C0 R0 L4 l1 downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 b$ g- R, j7 J. L7 W2 ^$ G- |: D
people can open a lot of doors as far as networks are concerned.
$ U7 T+ T; E/ A C5 ^% PAfter You Join a CPA Network% E8 J( C( M6 p+ v* ]/ h
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ n7 I: a4 T8 F- q1 A% o4 }and make an attempt to get to know them a little bit.) K4 O; Z( _3 [# B
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 ]% |+ i/ w: V2 e+ d. s) e7 Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 }! c7 l+ b- k! H6 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 O: T2 ]! j D8 P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 _8 i. {0 t: R0 V' j6 Hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* f9 P, B9 e. A R; I1 s
email.
0 ]% K: T5 a" c+ Q* I) M+ rFor more helpful info about dealing with affiliate managers, check out:) c1 P9 l' b: r9 @0 _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
' `. W1 t* K9 P, Z* whttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 I4 b+ ?" D7 V. M4 T; }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 F u+ Y" E' gSet Up Web Hosting; o9 y" s4 l; [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said) M5 |" }% k% F/ A
about internet hosting. In general, you get what you pay for with hosting. When you use a shared5 x; \4 w2 |4 W: z+ S- B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* B0 l. a6 M: d; |) s- E- _
whoever else is on the same server as you.3 m, l6 j8 k6 S
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& _% n: k5 M8 z, C/ r3 D' henough that the visitor can't close the window before your pop up is even shown. You have about 35 T4 r# T+ Z9 f' _( L
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ y4 p+ W& x( e9 T+ K& RTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* `3 R/ c% y( l# X2 ?
house full of roommates (hosting customers).
. A/ M4 f1 e$ H, q- _7 F; AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 \4 I- n' J' N; J& g3 A9 {2 r3 sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, l: N9 v, c6 y7 y7 P) j: |3 Yfit.9 S9 P4 _. [9 ~/ Z i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. F+ R& C" H: V' m- S; y( zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate' u1 `% k# u2 Q i
their food. Everyone else's food in the house has less space to take advantage of. |1 P4 |$ T2 \! v# s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 J% I9 Z* L7 X$ `
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 Z& q( B. ^. d- WIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ F2 X* ]- O" h8 r* Z0 H
inside the fridge to put their food, and other roommates can't come into that space. The server is
H7 C1 H5 a' o- [0 Dpartitioned, so that each customer can only use a specific amount of resources at any given time.% F. ^* X4 U+ I0 w# g! ^ w( v1 I
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! k: L. Q8 E& d
belong to you and no one else can use up those resources. This makes it possible to serve much more% H" X4 ]6 U* I
traffic, faster.
/ ]- L& U1 M+ u) l4 P1 E9 }+ {At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
B% d9 N& N. H9 p! N+ c5 M6 NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 a# J# W2 Q' _& }9 s% K
here:
6 \, } b, I. t, i4 i Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 Y0 J2 V$ C, h+ TVPS&highlight=hosting, w% X4 x; i/ {& F m
Dedicated-Hosting-vs Shared-Hosting
. t. n9 Z, e4 C3 |+ zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- u1 M2 _' Y4 R5 \5 G+ i v( g1 sHosting...Your-thoughts0 \" x5 @! a3 n% Z3 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 K$ g$ T" }" a/ Z6 vHosting Providers for PPV. p) w: k+ |8 A( a
Beyond Hosting$ N/ q6 w" A' a- S3 c6 X
http://beyondhosting.net/
: s* W" V3 n4 X! }; r- mWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 T# c& n- S, N: T( i ]( ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- [3 I' F0 N- v0 F ]
direct linking with PPV. Also, these guys provide great support.
9 e4 i7 F7 c/ ]1 e' x5 JProsper202 Optimized Hosting2 O+ J( P. A: L/ a6 P
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; [* P. ~- C, f) y( I- [
CPVLab Optimized Hosting l! ?# G, }; d# c. E) m8 p
http://beyondhosting.net/CPVLab-Hosting/# G4 U& z/ p1 `1 C8 S# b8 w
Domain Names for PPV; J. [! Q- f8 a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* u5 ~6 f" P# f7 G/ C3 vwhere you're going to host your tracking software and your landing pages if you decide to make them.
4 d& w3 j# @) g+ A& p7 @9 u1 AOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 F5 a$ @* @' o& j4 o# X9 z2 rbland one is fine to start with, to host both your landing pages and tracking software. The .com,& a @( z- t* A9 h7 v4 X) T* v/ ^, U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 A9 p* ]- Z" h
term or build a whole website.& ]1 s" f ?$ f7 y1 |& B2 I# t) [
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ {( a( u* H) g/ B
tracking software on your domain. This is really important, because it is necessary to track your
8 x! e, p' D! r) nconversions down to keyword level so that you can optimize your campaigns. Without proper9 B, q- n3 ~0 G& m" L9 S a
tracking, it is impossible to know what is working and what isn't.
- a. o9 i w/ V4 eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; ]1 T5 I1 G+ ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ G2 @$ e( t5 S# z
Prosper202 F( N5 M& P( h) a2 s
http://prosper.tracking202.com/apps/' X. A4 S$ a+ b W* d# ?9 D8 z
CPV Lab
5 n5 J1 u/ h8 l4 t- l( Q8 D% Z6 Phttp://cpvlab.com/4 V& e& ]6 O. ^& \
CPVLab Help Videos
3 \0 i" Q$ B4 t @2 fhttp://ppvlab.com/oweiw/oiurw/vdm.htm/ n* |* p; `/ T" R- x
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ J4 R5 i ~& T& Q+ f. \) F
industry standard.# C& `# @, H: s7 b1 N% A8 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 y$ f5 n: T0 R! ~4 ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- D& O# n4 n1 G1 x- }0 M4 xgood support if you have problems with your installation.
2 w% l. z( r6 h3 W# M6 x. N, S' {Tracking 202
! h; _( q0 [6 h3 r7 [+ \- g8 kTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- X; B# K$ r4 W7 |* ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ F" M: Y5 K1 h' M9 V3 D
area.
3 Q+ I, j+ m/ _3 g( \8 lIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 H- T' j- o& g& J& {, Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: U* s- X3 r! i0 J5 {- \
interface, and their hosting.2 q6 r5 r* }* }# u6 g" q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; ]2 L8 ^9 ^7 K5 ]9 S6 d
and targets which you are bidding on. Leaving this up to chance in order to save money could
" E$ S) B- v, @$ ?2 {; Tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 y( b2 F0 W4 B0 O9 r2 Bwere using.6 j& a; e: Z$ t' F0 F+ m
Choose An Offer
5 e' r4 O2 J3 b& j2 X) f* L: X% iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ I( ?9 e% ?0 M' z+ v" V
Lesson on Offer Selection- a% k5 {# n7 {, S6 x3 Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# I" J' X x: R8 Q" H9 r& U& }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 X! H% b l: O7 O1 ?. WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# [6 P, z: E; @5 B* a. n/ a
LeadImpact as the traffic source.
9 |) E# m7 d! a/ q; fNow the best way to learn how to put all of this together is to just get started. For some variation in- m* h1 {* ^- J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, w! H! P) U% P) t9 x% U$ o
campaign.
$ o* L4 x* x. }* Y8 _When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 P5 t3 a& j4 V+ _( O$ z7 C# zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 v" h1 m) `7 _. M, p8 J# Y5 lthat all traffic is accepted.
( }* J6 E, @: V% ]" i( q2 SFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 ?% J" s# ]7 |. x. W* f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 g& R+ u1 ^9 ^- R( }/ `
get creatives like banners or images specifically for the offer.
- |7 q9 a. m7 L- b$ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ q- _+ s8 U; C& S3 ^3 b- B: s
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: l. o% g. Z' V6 strack my keywords. Without doing this, it isn't possible to see what's converting.$ W9 O' V* B/ R. p4 W3 `; H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 {4 g% G& v% {6 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ g* k& }5 M$ d6 K0 x! B( h- J: t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% }+ [1 N$ M Hbottom of the page:
* O& I5 W) u$ A0 nNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" Q& F* K; F. n( H+ T+ j6 Y$ v1 S1 CClick on the offer → pixels → Add a new pixel and this comes up:3 q. s- @$ @$ y1 {3 F* p9 e( l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' Y/ p% n1 y+ i8 ~
from your software into the box that says 'Enter URL of image to load'.
% O. J6 _/ m4 LOnce you do this, it should look like this:) a3 @( U4 `$ x9 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 w$ k5 @( N9 t/ V+ f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( o9 [1 N- ]2 V- O0 dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' ?- n3 G1 C, k) d5 w' EProsper or CPVLab.
+ ~- K4 W" F# G* j/ g* V U+ t' c6 E, s& V2 w& R
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