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PPV GUIDE [PPV新手入门][28页]
" c6 [( l# Y6 v0 M1 }# r2 ]详细的请下载电子书！7 E c0 S+ T {5 C* H' Q
; v, E) U' m: T0 |1 K$ y6 Q4 e( L
" l0 i1 E1 E% [- i/ z1 E$ D6 v
Newbie Guide3 S9 X; M0 r3 l, }5 d8 C
PPVPlaybook.com
* `' k0 R+ _7 C( x/ j3 eTracy Shaffer
3 i: J* W: C; {+ YDavid Ford7 L8 [ }7 }& f6 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) ]) n7 M+ p* ] r3 B/ CGetting Your Mind Right to Start Affiliate Marketing, b' L7 `" }2 X( i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) U3 a5 M5 _. i+ \: p' C- b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- [2 S+ |/ ?6 r9 A. C& u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 x- h6 ?$ Y9 w2 b |' G. M; nwith any success, these claims are laughable and far from the truth.
6 ^: A! E( \+ r- q& x+ u: vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 C" \% e3 C6 u" m7 qflow management. The main benefits are the low barrier to entry compared to other businesses, and' n! \( p& w+ L2 U! O! D
the ability for a marketer to be a one person shop and make an incredible amount of money with low! e& N& p9 }1 Q/ T
overhead.; V g, ]7 u$ s# U
The winners in this business are the ones with persistence when nothing works, who know there's
/ S; k0 J; f9 v) Splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 n, e/ `7 u6 W& DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" L$ U0 T) V. H1 p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! l- B, X3 U) W% z8 Y0 q
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 A# B7 I- i8 N" G9 s
learning experience available to anyone with a few hundred bucks and the ability to open an: o, h+ q, Z6 @4 D! m
advertising account.5 y& z& S4 n( ~8 }5 E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 X/ A* M1 R+ x& B' Z" _where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 k2 j- F2 d. R1 Y4 `# W, a* m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* ]5 W$ c6 o, [( j. H, v+ C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 U. d7 I5 x( @9 R" w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. f& Q- }. [3 P9 |+ R& @. h1 |started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 j2 t; a1 f: p! Mstarted building.) t; F. e k$ P' f
Things you need to get started:
- U! ]* M" Y( L2 {6 w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), Q+ G- U9 _# n7 [9 @- S0 @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 Y/ x% ]0 n8 Z3 @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* Z1 T8 H- u1 e% {% N. ~! i8 ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% D; _( {7 X5 r/ e5 ^1 E' Z/ vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 u: ?$ a9 g7 V K1 cwith PPV.* `$ a6 w, t( H1 Q- j$ z, D1 I' }
Basic Getting Started Definitions
7 n3 X; e& d' e' l% L# gAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 j$ [- K# `) d9 }
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' C I. c) b! }- U! s# O, N. A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; a5 R, ^' l% H, }( s" Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: m! d% C6 {& B" U; _6 MCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# ^& Z4 e3 L; ?- o- Vreceives a commission on that product. An example would be the Amazon.com Associates program,
- m, X, I4 T' [ F2 P8 Q4 }Comission Junction or Clickbank.
: S4 {- E, U( l" i5 T; NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 x7 G. M6 |8 `) A, T$ o0 han action like filling out a form, submitting their email address, signing up for a service or sometimes* {/ I) |: f$ H; _2 H/ O6 I
buying a product. An example would be Ads4Dough or Neverblue.
/ O6 e. ]% h- `( n3 y( z( VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 k7 D d- R$ R* Paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 j3 R+ _9 G" V; N2 wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager9 h6 w0 r x8 b, W" l
right from the start can really help you. }" q. ?! _6 i( ?) {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& V \* B0 k) _( G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# B+ W; Y8 H( v3 vview, starting anywhere from .01 or .015.1 B+ ^9 L4 ~2 A' y: S. d) H- Q. e7 t
In order to use this type of internet traffic, the affiliate can sign up with a number of different
`# u' O) h0 J+ b9 c, N' c& kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 H$ N: W$ j4 h; l
MediaTraffic, and AdOn Network.
, j# D8 g. {7 A1 @Don't popups get blocked by pop blocker software?
% H5 O) ^3 Z* v4 U3 b w4 SNo. Popups are served in a new browser window as if the visitor had opened the new window
5 X9 Q6 E$ {( t& S0 _themselves.% u+ B) x1 v3 D2 w
How many popups get served to the visitor?
. V9 P V- j- p" w2 }) `+ A% DThe number of popups served varies depending on the PPV network. Some pop more frequently
* A5 ~9 U6 k: i- N, r4 u/ ~! n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- F! W) Z3 R6 i/ f; x" p
serving this kind of advertising, so they have to toe the line between keeping their software; C C7 i! g9 U; h
downloaded and still making a profit.
* h. K1 ?2 M/ a8 l3 A5 b+ w, F4 ~Isn't this type of software bad? Why would anyone keep it on their computer?
( f! K' W8 S1 D& J. eNo, this type of software doesn't harm the user's computer.
4 ], f6 M- K& o; y5 HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' v3 h. U# g% d: |* ? ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: z1 T0 K* ~- I4 y7 Tthat they can continue to have access to the incentive.9 [ O, L8 Y) h$ E- Y0 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 |5 O' r7 z8 Q0 X n
How to Get Accepted into a CPA Network
1 n# c" q+ U) }& M& r; s' wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, q; u# R4 H7 D% s0 _
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ Q" @9 n3 d4 M v% m* d3 M# idifferent networks.
; ]/ I+ O2 o( {4 c, U$ j' WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- a* Y7 o: y5 b& ~2 k* U+ v* Japplication and be as specific as possible about your promotion methods. Usually some time after
' v( B8 u1 H) l* m" l9 `& O$ g3 Lreceiving your application, the company will call to interview you. The phone interview is a critical
! l/ \- O; ~) F1 C3 G# Xpart of the application process, and most networks will deny your application outright if they can't get+ {. M; E" ?) o" ]$ K+ j) X% a
you on the phone.
' z* C' ]& L. a. IOften, the person who does your phone interview will actually become your affiliate manager after
1 ?- p( O' L6 Z) |1 A/ Eyou get accepted, so it's a good time to put your best food forward.
- Y% H4 o5 }/ b! P) f( Q. RYou might not relish at the idea of someone grilling you about your internet marketing methods over
" X% G9 x ~$ j$ }! U( [. B" mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
: a$ P; ^6 m) LWhat methods do you use to market offers?* U8 `# _; w! c6 ?6 T% S1 m
Do you already have a website you will be using?
, T0 B5 T9 t+ _How much is your advertising budget?% t* L/ l: {: K' ^) }
What other networks are you a member of?
& a; b/ `! I3 HWho are your affiliate managers at these networks?
% w) {: h( @" T* \7 T0 j6 |Do you use social media (Facebook, twitter, etc.) to market offers?
5 L7 T" D/ H9 ?1 F, PHow much traffic can you drive?
( L: q5 |0 i# }! t' u$ W+ j! r, HDo you have a personal recommendation from anyone who is already a member?
L! o @6 B! h: H6 s# q- B2 r4 \Once you provide satisfactory answers to these questions, the network will approve or deny your b. v0 b) I' R, T
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 C5 ^/ S% N/ S2 E0 Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 ^: }8 u3 V6 lfor the network can be helpful.
/ f; Q0 ^, c( U7 X0 ~, c. u7 @1 T3 RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 O. D: d% p/ I6 U1 p! `8 E# XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 i- A9 J8 `( L6 s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: Q4 T0 @( {: L( B
people can open a lot of doors as far as networks are concerned.
1 @0 f' L" \' _) mAfter You Join a CPA Network
$ Z W# L% W7 h! OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 M- g- K6 y* c. p) @: E% v
and make an attempt to get to know them a little bit.
& x; L* O( R0 T# Y# M5 _9 E0 ?Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# t7 J) E2 i8 ^4 Y& ]1 Y$ f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, L: p/ B+ _; k! H {9 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- V$ j' s+ r$ n% slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& `% ]8 _, N5 {9 s6 P
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 t+ u& j+ @4 S- P* B- }5 g
email.+ k, }+ }6 K+ I9 q1 K& Y; K
For more helpful info about dealing with affiliate managers, check out:* ^' B# x: `" z8 s/ Z+ D! \$ f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 X0 A- |$ T# ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/, c8 C X8 D6 X' J0 B. N: |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 k* U$ `8 p) N$ ~/ tSet Up Web Hosting% n4 N4 Y7 Y2 ]/ c8 G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) P( m( x. F G7 o3 Z, S4 wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- \8 O- w& B+ d$ d i1 ]3 H6 z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 ]7 R r* l2 L3 s0 l
whoever else is on the same server as you.+ X' s& Q' U' Z% \( b. H, }' R
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 S9 L: ^ {( n7 W4 b4 [: y
enough that the visitor can't close the window before your pop up is even shown. You have about 3! p. {% t' r" O, L) v
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; b' K# u! q9 U: G1 K& q, hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ P; W" A+ V, h. u% D% v2 H
house full of roommates (hosting customers)., R* t! j, r3 I5 l
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ C- E T% S* @0 T- o
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 _6 g0 v% c2 h9 _$ u
fit.
+ E; t( n/ j: T5 pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- o% m. p* Q# k- _- y9 W5 G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 |. S: |/ }* i. j4 L
their food. Everyone else's food in the house has less space to take advantage of.+ e, k8 j m" ^! G7 M7 R& K2 g
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; |+ O( V1 c9 A
any type of hosting this is a bad thing, and especially while running PPV traffic.
- [' O' D+ W! d( ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
" r5 A( W6 ~5 S: @& J9 Q$ |+ ^; Rinside the fridge to put their food, and other roommates can't come into that space. The server is8 t! W7 ~* e/ K/ m% N+ G7 M
partitioned, so that each customer can only use a specific amount of resources at any given time.8 ^ q' F+ A! h) |9 S5 T2 x5 U' |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 h6 T% Z/ R4 f/ [6 Y. zbelong to you and no one else can use up those resources. This makes it possible to serve much more
; w0 b- R% a6 d3 wtraffic, faster.
' _" x! b+ o5 a2 _8 s5 AAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 [# }2 H5 x. V& P0 D. QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ V4 Z% F0 `0 G0 Where:
2 Y- K. T9 w' E0 S: a! Z3 ?- s8 rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( W. X" Q4 Q+ Q) ^: J% T& e ^$ tVPS&highlight=hosting3 o6 E$ i0 i. t9 _) P+ F3 y. f
Dedicated-Hosting-vs Shared-Hosting3 Q+ s+ p0 _2 [5 h( u( ?% w
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# s. l. `* j- ~/ `1 ]0 lHosting...Your-thoughts& B9 O0 ]& |$ e& d; a- h3 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* e: y! w/ D( }( s/ e
Hosting Providers for PPV
7 y( ]7 Y: E! `/ }& r' M( NBeyond Hosting
5 ]- L3 K0 d% Q3 Whttp://beyondhosting.net/! ]( N: s/ M! _/ S; F* z" |( H' B
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 O5 q' i8 |+ i! e
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 r2 W2 t% `! r- r/ ?# {direct linking with PPV. Also, these guys provide great support. q1 t) J+ I% a$ ~# j% l1 c h
Prosper202 Optimized Hosting- X' |9 O- v$ J
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ k, N7 [ N: \" o' W5 f; @CPVLab Optimized Hosting) v# i: q3 L( y* p- ^7 a
http://beyondhosting.net/CPVLab-Hosting/. X7 {1 i* C: m9 V* }
Domain Names for PPV2 x, e$ ~/ g, p% N; v7 O: c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( I* m4 [+ f) `" r* F
where you're going to host your tracking software and your landing pages if you decide to make them." W, p: R! Q4 R9 d5 i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 D% m6 m! M* n# t3 Z4 T& Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 P6 v3 P, o- ]+ j8 q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- G( Q0 _, n/ T3 jterm or build a whole website.5 u$ e' W: a8 C* o% f, O3 ]9 x: c6 {
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 y) o- `; }1 J; [ h
tracking software on your domain. This is really important, because it is necessary to track your
8 e2 c1 V6 E9 |- \* B3 ^* l1 Nconversions down to keyword level so that you can optimize your campaigns. Without proper
( h; U" y4 o' J+ ~5 V) n# Y9 Ntracking, it is impossible to know what is working and what isn't.% N' h/ a }1 x& M' Y: b+ z- |
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% T7 a1 O P! S" zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* l5 a, b" i8 t ^% `. ~# W$ o
Prosper202
& h3 f, m/ t/ Y9 Q, j2 f$ U% u: Zhttp://prosper.tracking202.com/apps/3 A' p$ h- |& D
CPV Lab6 K8 }" x/ L5 w" S8 Y# s$ d
http://cpvlab.com/
, H9 o9 ^3 O: d5 ~CPVLab Help Videos$ Y, x3 q7 Z; Y) K% r
http://ppvlab.com/oweiw/oiurw/vdm.htm* ]# ~3 g' y# o7 u
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ w7 \1 }9 c1 @9 X2 Mindustry standard.1 _1 f% _8 w7 q% m# p6 S; h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ @6 e$ s/ E N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ i0 ?2 @" j# S8 v6 T6 K' T
good support if you have problems with your installation.
$ Y) B4 [# S0 n2 GTracking 2022 `% T8 h& j; e# c1 C( X) i
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, H5 z0 G8 N+ |- Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 ^/ ^5 E1 ~, Q& r4 D: }4 e/ ?area.9 J l& n( D! f% ?
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: Y! ~/ ?8 S$ i a( Iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 U; W3 ~8 z1 k# X: c. S
interface, and their hosting.* G @2 n; K$ F. c4 W* Q9 V
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 V$ S, `( L) [2 R1 P$ M+ U
and targets which you are bidding on. Leaving this up to chance in order to save money could
: |1 k+ Y5 j3 }9 mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ f Y/ H' N4 L8 T0 Uwere using.
% M: ^5 D+ u P+ V+ V2 g sChoose An Offer8 j4 U3 M3 r0 b: p" X+ x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 S9 d- R$ P- E6 m% RLesson on Offer Selection
% G8 X) _3 N( Y* Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
* ~$ h1 J6 P* T" u; L9 HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. s+ @$ J1 {, r( h( r% LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- u% j% f! L( C+ C1 [ \, ~# {. p7 o
LeadImpact as the traffic source., Z, C8 L1 W S- w0 r- v0 Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
* s6 Z$ a3 P f& A& |5 ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! ^4 M8 T/ l7 g% U O% o" g- g, N
campaign.
8 o: y0 e- T) {" {: mWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* K6 j/ n; x; Q$ Q2 G5 upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% ^ C9 x& R j& S' p7 m
that all traffic is accepted.
& J& i& J% | S2 m- }* {$ y4 JFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 d) `! V, M! B" O, F) \# V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 q; W0 r" P) B3 L8 A( mget creatives like banners or images specifically for the offer.7 T G6 [' v0 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 [. r9 M# ^& P! W* ~1 gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% U4 T i" U& r. b5 \. L( \track my keywords. Without doing this, it isn't possible to see what's converting.! i1 w8 [% I& W! U+ a& c4 [$ ~
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 G9 T% T. W) p* q# ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% y# A" i4 Y& E, l3 z/ P, VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ j( J" ?# |% m- |6 j& f5 q! @0 Mbottom of the page:$ D9 q7 _. P3 s6 W% w3 K
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) ?0 q2 a4 {! s/ a" p8 M2 d, a: |
Click on the offer → pixels → Add a new pixel and this comes up:1 y& {/ r9 P( ?! O1 A1 M: q/ F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 I6 p' Z1 c9 w) k0 R0 u
from your software into the box that says 'Enter URL of image to load'.9 o" c- {' X Q, l4 w; e$ e6 @7 N
Once you do this, it should look like this:/ L I9 p$ d0 @* N! c8 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& g* L5 s" W" jClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! P, L2 \, {& a" ]/ L
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. s% o! A$ A/ g. {
Prosper or CPVLab.
% b# q/ I+ e* h" D# A2 i" W4 A; n, _6 p
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