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PPV GUIDE [PPV新手入门][28页]7 h( o7 }7 a. Y- W% ~& |& |8 [4 x
详细的请下载电子书！
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& v0 s+ P- I, J: @0 A& T- ~( B: g. V/ x
Newbie Guide5 Y/ ^! ]9 a4 ?
PPVPlaybook.com
4 B9 d) x8 W, K# sTracy Shaffer* m' x/ ]! b: a7 A, P; i j
David Ford6 b \7 I+ s. a3 D/ }% T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ U- n1 C/ [/ C& R) j7 E" YGetting Your Mind Right to Start Affiliate Marketing8 a1 Z$ t% W. L6 P: Z8 u: i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 j+ G" w" @8 J5 {: M. K- ^0 }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 _8 Y5 I0 T1 s5 k0 oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& p1 X* _4 ^) C2 J/ ?- X5 p
with any success, these claims are laughable and far from the truth.% Y: P" A! g. p2 S$ x; s/ E1 H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ p) V1 t: [! [2 m3 Q" c* `
flow management. The main benefits are the low barrier to entry compared to other businesses, and+ |* U9 a1 U/ F8 L
the ability for a marketer to be a one person shop and make an incredible amount of money with low# ?' }: g# N1 X: i' Q
overhead.# R$ r6 r4 {( w
The winners in this business are the ones with persistence when nothing works, who know there's
4 s7 T5 z( ]5 b8 u2 `; cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( }) E g O4 n& |. G/ }- q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 g/ `7 Q: o- Q: F$ [- k
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 T- M) o# B# SMost of these things happen suddenly and without warning, and they all contribute to the amazing3 i1 V; p* O9 X" y, U
learning experience available to anyone with a few hundred bucks and the ability to open an% P( s7 m% R( R7 b7 o0 ]
advertising account.
( J5 c1 v8 L( Z. EYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 I" V/ V' d$ m( p1 k1 H; y' {
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, E0 j: k5 I7 nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 y6 u+ W4 b* c( R% B1 ]* ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" z9 a6 u% k2 MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ V+ i- O; G5 C9 K$ w( k% \/ astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 e2 u/ y6 r H; i9 Cstarted building.
3 x2 ] M$ k* J4 u- w$ v) c2 h7 _Things you need to get started:
. a1 ]% y7 L1 t0 V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! r* Y! n) J+ R) m- F% T0 \9 @3 _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 P0 I& N7 A8 J; O; n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# R5 n+ h) y! I( Z# A9 R% {/ {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# |+ W; N0 Y2 R+ O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 u2 f9 b6 s4 d
with PPV. @1 A* j& D Q% q
Basic Getting Started Definitions7 g" `# D" h3 e1 H3 {% Q; c! d% X: C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ j, s5 n/ l/ o( _+ Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# X" L- ?/ D! y2 l7 Q, @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ \2 G- K" U, {- y& C7 n0 C& ~
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# @: M. M$ f/ }1 M! u, N. d3 e' V
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" z: x: O8 o- \2 jreceives a commission on that product. An example would be the Amazon.com Associates program,
0 c, Z: c" V5 A4 Q3 g4 y, Z* @* AComission Junction or Clickbank.& i9 X2 B8 l* f0 y6 z% \6 Z% q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& b# i6 _% O, {' O- San action like filling out a form, submitting their email address, signing up for a service or sometimes
+ H; s: O" f, z% H2 vbuying a product. An example would be Ads4Dough or Neverblue.$ L' o0 z+ X, z- J T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# Q8 V; a. U9 Q- @8 H9 s+ Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
9 F) {0 ]: p# mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( ~8 ]* V% B9 ~right from the start can really help you.; O/ @4 R2 Y$ ^& T$ _& K( P
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 j6 h* H# P+ G, R2 q' N
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ I1 `) W7 n4 F( y! V) d/ I+ \3 y- M) G
view, starting anywhere from .01 or .015.
' K/ P$ ^( S- c6 \In order to use this type of internet traffic, the affiliate can sign up with a number of different. }8 r, C( b* Z* O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 t3 Q' l4 C- f
MediaTraffic, and AdOn Network.
a2 `; A$ T3 Z# B5 R& c! `$ TDon't popups get blocked by pop blocker software?0 S; v! y( Y7 m' m
No. Popups are served in a new browser window as if the visitor had opened the new window
: h) h- Z9 y/ Q7 J: wthemselves.
/ n% u1 @+ [6 aHow many popups get served to the visitor?
9 }0 ` r; P! D8 D5 eThe number of popups served varies depending on the PPV network. Some pop more frequently
0 d3 F4 W! h7 b n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ N1 h5 } G0 S) R! K3 t& c* Q
serving this kind of advertising, so they have to toe the line between keeping their software
! m9 F/ L$ ^3 V2 O8 C4 k7 g4 Xdownloaded and still making a profit.% |) ?8 C$ a5 ?
Isn't this type of software bad? Why would anyone keep it on their computer?/ g' F8 b1 ^2 D1 [* G) K
No, this type of software doesn't harm the user's computer.
) a0 ]8 H5 H/ a6 u' v: l1 l9 w, xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% S* [: N6 `) D6 v" G- H5 itoolbars or videos to place the software on their computer. The visitor keeps the software in place so9 _# Y2 u. z2 C, _: A) ]
that they can continue to have access to the incentive.8 V% s9 f. v: U# R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 A8 J' p* ?/ R1 ?
How to Get Accepted into a CPA Network( Q5 |: ~! ^5 n% ^: w' u7 V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! G1 J9 }, }7 Zto start looking for networks is Offervault which lists offers and lets you compare payouts across
R5 x8 K' p1 U$ Ydifferent networks.
/ u" l& P" s" C% o3 eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)* s! ^' H# O% o1 ]
application and be as specific as possible about your promotion methods. Usually some time after
* t7 a3 ~& V! W& I+ B7 Ereceiving your application, the company will call to interview you. The phone interview is a critical
& k1 ]& T% j* gpart of the application process, and most networks will deny your application outright if they can't get
+ Y" S' s% p" @you on the phone.
5 l5 B" A/ w' E* p9 Q: DOften, the person who does your phone interview will actually become your affiliate manager after* u6 z+ ?- e8 [ C+ A/ f' f2 I \2 f
you get accepted, so it's a good time to put your best food forward.
$ W8 u9 M, C/ O( } D4 zYou might not relish at the idea of someone grilling you about your internet marketing methods over& x( r* }) C* v( z6 G$ F
the phone, but trust me, this part is critical. Have answers in mind for the questions:& q2 V! e# z6 M' m, S8 {( e
What methods do you use to market offers?6 n& A9 {! @* X; J
Do you already have a website you will be using?* A$ P" T& V" Z+ J
How much is your advertising budget?
+ K! ~$ f5 K# ^8 wWhat other networks are you a member of?
% D* O( ]/ h y8 n K) BWho are your affiliate managers at these networks?
2 u9 z) I) ]2 X' s. ZDo you use social media (Facebook, twitter, etc.) to market offers?! D& `* p, }! ~# [# z# o
How much traffic can you drive?$ T; I% f& X7 Y: ^4 G3 k
Do you have a personal recommendation from anyone who is already a member?3 H$ a% A& T& L. Z
Once you provide satisfactory answers to these questions, the network will approve or deny your
( z1 }. b/ v+ a% \- x$ R6 U& Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be# u& ^; y% Z: M6 s# F7 P5 `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 R! j8 H: N; n0 z) Q
for the network can be helpful.1 j9 J, g% Z1 h- I0 l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* f' [. f x( d! ?+ ZSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 I+ ~/ H3 K/ h! D+ s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" E5 ?% @+ Y* o6 x$ L+ F, I5 ? ^
people can open a lot of doors as far as networks are concerned.- a( p3 M9 F* ^- A4 P3 [
After You Join a CPA Network
* x D' P! k" C, W6 c, n5 g8 _Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 @; q/ o4 _2 a5 w* D& band make an attempt to get to know them a little bit.
0 Z3 [3 w5 q* F7 b6 n/ xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ~0 R( }* k% F' t; N) L) P- `weight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 Y& z" D& K& s/ s" x* t* z- t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. K- ^) b9 R4 Q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. p. u( C: y7 I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ p6 Y) |8 S& |) C* \! @. Lemail.
6 M! N8 g6 ~- D7 e; G! MFor more helpful info about dealing with affiliate managers, check out:
1 c" H! |3 [& N2 U/ W- [' U- ~: a* dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/# d! w0 o7 T3 ?! b
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 R2 L8 r6 c. z3 P! K* h: t) H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 \5 E2 E" R3 E6 L8 q
Set Up Web Hosting- o6 C% {. _! [8 L9 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 C9 `! U) Q( g* b: D2 u& V" F. K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. x x$ v+ x/ C( c$ u3 Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 l0 z3 N v' d1 E0 S" K. G6 |
whoever else is on the same server as you.- G- a( N& l1 @) s
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" S9 U& L( ]' Renough that the visitor can't close the window before your pop up is even shown. You have about 3
( {% I9 p$ M& A- I! Q/ J) ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: H& |- h9 }( R' F3 {1 \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 q0 M9 Z* O1 }6 w( P, s, U& uhouse full of roommates (hosting customers).! z1 U1 _# m1 N8 l! @$ b! R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
% E" K" ^7 I; C: Y5 M9 dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; U4 l+ F7 h5 V% i6 T3 Z
fit.% k6 u9 _7 ]* J( J% W2 p+ X% i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& i0 f/ X& k- w- x
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ t N! L" f8 gtheir food. Everyone else's food in the house has less space to take advantage of.$ W& m$ f/ Y) W+ D! s6 @: t( I/ B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( L; ?1 ]% ~( ?4 i% k- P/ C s0 Oany type of hosting this is a bad thing, and especially while running PPV traffic.
+ F' t0 s- d$ b+ C4 HIn the case of a virtual private server (VPS), everyone in the house has their own designated space7 n# h, @$ b: ]- ?% e
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 s3 E1 `3 s1 Npartitioned, so that each customer can only use a specific amount of resources at any given time.. _+ e+ |0 \/ C6 I) }* n. ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 d% a9 F( I4 m3 W4 K! T; a7 u2 y
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 y8 e% b: u: p1 Ftraffic, faster.
% Z! |8 c) c5 LAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., {* n3 t- P" x. g
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ q" \, @' g. [/ j: K. ?
here:, I; W5 o0 T: Y7 ]: _9 B2 o8 }! v
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! z& b" C/ b3 r0 _, v
VPS&highlight=hosting% x/ s. d- J x0 O+ b/ h9 Z
Dedicated-Hosting-vs Shared-Hosting6 Y/ S1 o2 ^ \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 G) s1 J' O$ @9 l* u* Q& B' A
Hosting...Your-thoughts
% m/ t, C/ f3 L- B+ K k4 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 \6 m, ~6 i [8 L9 |2 z; QHosting Providers for PPV
7 v0 b4 K. i4 C( O9 ~Beyond Hosting
, o% ^; V, V, Ihttp://beyondhosting.net/
- x$ p7 q0 J/ w* RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 N0 q* G- ^6 A W- freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! g0 q! F! C5 m7 \6 m; j; b% m9 c
direct linking with PPV. Also, these guys provide great support.
+ ^7 p; o0 {$ h% EProsper202 Optimized Hosting
6 b& J( ]) ~' u1 D5 S4 U: C0 z' Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 h( ~- }2 j, ?3 O; E( Q. b, B. O' A. h
CPVLab Optimized Hosting
' \) l# `9 b' P* B- J8 Shttp://beyondhosting.net/CPVLab-Hosting/* i6 a3 O" S# N
Domain Names for PPV+ M' S5 Z- i2 K0 i% a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' n& U2 t7 Y7 ^where you're going to host your tracking software and your landing pages if you decide to make them.) F: s( J: ~9 @
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 s' b" m9 r8 j4 b% X+ T2 c: H7 {
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ l+ p S# b* U; W9 h- A7 M% q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ h2 X# b, p M* Z8 P* u- W7 ]
term or build a whole website.
+ m4 |: @; V H- \/ L$ UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* a9 L6 W2 j7 J0 k4 ptracking software on your domain. This is really important, because it is necessary to track your) T+ l# Z' Y" j& {
conversions down to keyword level so that you can optimize your campaigns. Without proper3 Y$ q+ M+ g4 }+ K- B# E
tracking, it is impossible to know what is working and what isn't.& A d: A" B, k4 }2 F8 s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, d3 I/ t7 h) P6 F T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- A- ~* B. t2 z% Q% b8 ~! |Prosper202- }' v3 b T9 O% h4 D
http://prosper.tracking202.com/apps/% W& V: A% f% u- N6 o0 H
CPV Lab, p: f9 E$ E! U0 N; E& M
http://cpvlab.com/! p' w. g3 ~$ S4 w$ J8 P: g
CPVLab Help Videos+ h: X/ f- R$ B# }! l
http://ppvlab.com/oweiw/oiurw/vdm.htm
. ?& V* c h5 A8 E3 {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! U2 F6 F( H: C: Q$ t' m* Dindustry standard.
! `: k2 {( D. O' C6 z9 `3 A. C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 b2 K$ ^' x6 H8 S3 y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ P$ Q; s0 H& P& k; s8 ^5 D# j- _
good support if you have problems with your installation.
# U& i+ u3 u6 s0 W9 z, u+ QTracking 2026 y% T( v ]: s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 i0 u& s. ] h0 f( Q* C
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% \; j( ~( A/ }# v5 \) i0 A$ S
area.- @( h4 G U* G. G
If you choose this option, keep in mind that your tracking software, one of the most important parts of
# p9 j+ S( r0 ]' M. Y# _( N* xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 Q, O9 c( Q3 I
interface, and their hosting.
' S9 c7 Z$ A2 z. D5 F, p9 Z' dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, D; F( Y$ f) N: w! r. A1 V
and targets which you are bidding on. Leaving this up to chance in order to save money could
; _) _( ]: ^% W+ b R: `potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 {. M* Z$ L3 E; p7 `
were using./ d% A; v0 u4 Y+ `/ Y; U
Choose An Offer7 r0 s6 u' U, W7 {
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# L n: f3 r# n! P6 ~( k4 b3 QLesson on Offer Selection# d& \" f# Q: k- c4 [4 l
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& c% }2 V; Y4 |8 ~5 K1 @; u: b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. {- T- y: U6 n# W
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- z( B6 A. y' R9 n& F
LeadImpact as the traffic source.3 v0 X% I! \& \7 H
Now the best way to learn how to put all of this together is to just get started. For some variation in$ ]6 r$ w, T9 `# B. r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 q7 D2 B$ R4 y( Fcampaign.
% g8 ~5 H5 V+ b% p; r7 r7 EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 n' T; I1 M0 qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ Y ?7 x) m2 }. k0 |$ Y
that all traffic is accepted.7 ~" y; z$ T1 n* K: H' @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 z" J; C, Y; Q+ Q; S& k# T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 Y! H" P# z9 O9 d! j1 uget creatives like banners or images specifically for the offer., y2 {# X3 C: ^. ~. J/ I8 z- ^5 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& m- f) G' \, D
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 c, w7 V8 E% L: F9 E3 B4 `( Q
track my keywords. Without doing this, it isn't possible to see what's converting.
1 e5 i O# ?" T0 g4 x, |# UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, w* d; [ F5 N- `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ y$ K# h: }2 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 `& L" n4 W8 o
bottom of the page:
% D& E* B" l3 v* r! ?4 y: j LNext, I have to cut and paste this pixel into my offer at Ads4Dough.
- u9 p2 P1 c) U: s! r) s, l& Y6 |Click on the offer → pixels → Add a new pixel and this comes up:$ M1 U) U4 Y4 E; K
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: \) s$ B! u# Rfrom your software into the box that says 'Enter URL of image to load'.
, `$ d7 U; N Q% p7 |7 n# p H* eOnce you do this, it should look like this:
8 B5 U8 s& F9 q, [" b; ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 z" f0 |5 K8 e9 ]2 s0 B' ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 f1 P, ~# f6 q( k$ w8 G
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# H; \6 m3 D. K) R( j! H( ^: P
Prosper or CPVLab.
! T6 a; b" h7 {7 u3 a+ o/ c/ P0 O
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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