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PPV GUIDE [PPV新手入门][28页]+ B7 _5 t& L& ^) G
详细的请下载电子书！
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, {2 G9 c/ O) N. j. NNewbie Guide( @+ d5 q" L" A2 ^+ V8 @
PPVPlaybook.com$ C: r" j3 `3 Q5 ?: b3 P
Tracy Shaffer N, }- ]5 X' b/ @( y# R
David Ford
S: h1 x% z% T3 s% B7 c; M$ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. f- U' E- L3 l; t) I& b* |" J
Getting Your Mind Right to Start Affiliate Marketing g& f" z8 h: }( V8 A% o
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
H% O( Z, D7 O! t/ n, J- |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 ?3 V; L& N) ?/ oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, k4 ]/ o3 W! h4 V' X% X$ E9 \& {4 Q" W
with any success, these claims are laughable and far from the truth.
$ I1 v9 t8 L* ^7 H7 n9 P4 f0 _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 Z( B7 B& s* m! Q& ^' w
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! d% B4 p2 r! C6 ]0 E+ Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 n% k# w9 D4 g5 _6 u
overhead.
* w7 ~+ h3 m8 XThe winners in this business are the ones with persistence when nothing works, who know there's9 w, a: e) K3 E, d3 X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
N( m& f8 x; bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
; ?0 ]& Q1 ?0 b9 ~) xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 i1 L. C( k% n y z" n, d7 p
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( n# t- P& ^4 ^' c; R" c4 o0 I ulearning experience available to anyone with a few hundred bucks and the ability to open an) X' j3 \$ K. i0 I% E
advertising account.4 X5 c2 d4 N( g) F! A& O% U3 C* A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( i# l! t B5 b3 Z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* g# U; Y! |* H- n$ fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 U8 W+ R: \6 F: `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: J3 e* y9 p9 i ZWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 _6 {4 k+ m2 L3 T6 Dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 ^5 O' @9 }1 C& p! A7 z' dstarted building.+ A! o) S1 f9 T" u4 b$ I4 G5 c
Things you need to get started:+ t# J- a3 J1 \% y* I1 ]% i# M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! l9 A" `) V3 n& j |5 q# m" ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) ?6 [1 v* j2 Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 c" Z; Q+ r' D, h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 D5 |& Q1 Q" [% k* s5 Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ G) U$ J Q: r3 e
with PPV.: b5 `' V" j/ k! j. l6 @
Basic Getting Started Definitions. P+ Q s+ f6 `9 o1 Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# U) c0 B: \" [" [, G6 e
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 U# B$ V& b5 a7 D# P0 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( B) {) ], ?0 c- U( o$ Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" H- D% m7 W- q8 O' tCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 P2 E' a4 ]2 {. p
receives a commission on that product. An example would be the Amazon.com Associates program,& ^; k6 T8 W/ L4 Q! l2 Q9 ?
Comission Junction or Clickbank.6 `2 Y' g8 d2 b; F* ~ F; U
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 A1 m4 K1 J& s5 M$ J, G0 v" S
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 ^; O; t `% K4 }buying a product. An example would be Ads4Dough or Neverblue.' h. R. v5 G2 d' T9 j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: ~0 d: q1 {. e I& U( F: caccount, getting the affiliate approved for offers, bumping payouts and just about everything else* R8 q$ u9 R" d: z8 Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- X3 ?% e4 R: l# w& h- Mright from the start can really help you.
4 D! V' ? w) ~: o- dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 _; Z$ f$ l0 |! `, U$ ~4 g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* {$ r& W$ k2 v* ]view, starting anywhere from .01 or .015.. H1 ]$ e1 e* P" i. h) D
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' ]- u0 ]0 h! `' `, zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& Q+ u9 C1 u0 D2 w6 o- ^MediaTraffic, and AdOn Network.# z) n9 {8 ?& w0 B; J
Don't popups get blocked by pop blocker software?
' I( a7 G3 d( t' r* G/ UNo. Popups are served in a new browser window as if the visitor had opened the new window6 i* j! d3 v" p6 t2 R# O4 L
themselves.% h0 _- _7 {8 j+ f9 p
How many popups get served to the visitor?
5 I' w" {# N% R* F0 HThe number of popups served varies depending on the PPV network. Some pop more frequently X% {9 D8 \1 U$ P9 Y3 m1 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 L% A6 d& U5 n) N0 userving this kind of advertising, so they have to toe the line between keeping their software4 I) B; p# L; T) I
downloaded and still making a profit.
3 X! I5 X& t# d/ XIsn't this type of software bad? Why would anyone keep it on their computer?
- E: A6 Z7 I3 [3 ?6 u4 A- H( e6 E+ R/ UNo, this type of software doesn't harm the user's computer.$ P; j- y7 N: S: W0 z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 G* x) m! D' ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( o: E( H, ]: ]0 R& ?2 J- u, q/ ythat they can continue to have access to the incentive.
& b& }( G9 M' s1 h7 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 }5 W$ n6 j: q: ?* z
How to Get Accepted into a CPA Network( k& Y0 J% X; N" D5 k9 w) u5 P! P
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" Y# [- j" j( R# ]to start looking for networks is Offervault which lists offers and lets you compare payouts across, d2 j! d& O/ J6 u1 @# c
different networks.
# n! @4 W' H$ ]" t# wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 {9 L( R5 j+ {% Z1 B3 A7 V+ l- ^application and be as specific as possible about your promotion methods. Usually some time after
3 W& S2 x# p, [# P3 G' r# Dreceiving your application, the company will call to interview you. The phone interview is a critical4 R* K4 c% i" s. I8 z
part of the application process, and most networks will deny your application outright if they can't get
8 k- W8 n1 A8 V% q ?you on the phone.. `2 M' D( L, A8 q1 z* s: S
Often, the person who does your phone interview will actually become your affiliate manager after9 G; H9 y! o$ @; J
you get accepted, so it's a good time to put your best food forward.
. i: K% ^$ B; p9 v }You might not relish at the idea of someone grilling you about your internet marketing methods over
: q) m. N4 ~9 n4 xthe phone, but trust me, this part is critical. Have answers in mind for the questions:* V. V% T1 S7 T/ B/ C% ~
What methods do you use to market offers?! t+ T/ O; j) f
Do you already have a website you will be using?5 T& M1 I& `8 a
How much is your advertising budget?
, d1 P1 Z2 W! u* \What other networks are you a member of?# W3 }, y0 c1 _$ |, Q" s' f) E% T
Who are your affiliate managers at these networks?
( ]! f9 L, C- W1 o6 t+ e& ADo you use social media (Facebook, twitter, etc.) to market offers?
2 K+ q, ]! q7 F7 g5 q6 @! UHow much traffic can you drive?2 [8 w' Y5 S; ~# x5 W8 [' F' \
Do you have a personal recommendation from anyone who is already a member?
; g/ j; w/ Y# V9 i: u2 v) QOnce you provide satisfactory answers to these questions, the network will approve or deny your
; @' _2 o2 k( }3 ]application. If you get denied, just keep applying or call someone on the phone and try again. Be
" k. ~1 l/ L9 i: v1 ~! P* L4 gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
" `# {- X; }5 {0 @, y% r2 u" S" R6 hfor the network can be helpful.$ W4 I9 U6 Z7 a4 `) m: b8 d+ \1 u/ L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 }7 _" ^8 R2 j X* M3 m7 Z1 D# l* uSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ p6 f+ e2 B) i7 a) g( X! o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; P1 c: L# Z5 u Lpeople can open a lot of doors as far as networks are concerned." ]4 X \6 o+ Y6 F& A9 P
After You Join a CPA Network
7 X T' _ [) x5 g) fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 T& h5 M& [5 [; ^( I& u$ L4 h9 K
and make an attempt to get to know them a little bit.
# C+ ?0 Q$ a6 W+ |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 P/ u1 a- y* l; T/ t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 r G; _ Y+ | j' q1 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 S1 G+ V' ]" K4 P$ r& plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- J* X" t) O+ l2 K8 p; i/ d6 Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
M0 a& i7 R: ~5 \# y/ {$ A0 |email. B& x$ O( q5 M; s* u* S, v
For more helpful info about dealing with affiliate managers, check out:
! s8 t$ g5 Q9 Z# }http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 x, M2 D2 O. H9 G5 B) V- c6 Khttp://www.mrgreen.am/affiliate- ... iate-managers-want/! X9 Y/ d( v. c. @, B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 A' b1 W4 O" \) r- \
Set Up Web Hosting
p2 U h0 N J5 G+ h( xGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* P4 b. v+ ]! cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared# N9 G4 S2 I4 @4 K( ~
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 F# b$ \$ I A" h' G# Wwhoever else is on the same server as you.# V- w; l5 l" n E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" z; ~7 L6 Q7 y+ |% i
enough that the visitor can't close the window before your pop up is even shown. You have about 3+ R8 `- f3 _" E V O
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 x, B# A5 X- G' X) y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) n* r# }) _4 K
house full of roommates (hosting customers)./ f: @* l! D1 u0 k
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 p) K5 |$ \: _( g v& kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 I/ K3 e; Z. N5 y. t
fit. z* b8 y5 e, h( l0 V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- p! l, g; x2 m$ c1 Ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, ~, X0 q, ?; D! z) Htheir food. Everyone else's food in the house has less space to take advantage of.' Z) Y, T' u2 s% t
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! S, G0 }) @- G, M2 b
any type of hosting this is a bad thing, and especially while running PPV traffic." M2 g- K- D: b& c! Q+ r
In the case of a virtual private server (VPS), everyone in the house has their own designated space- v( D% E' d8 d# e
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ V7 z2 n1 i. m# Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
0 K! ]$ j7 E1 h& P9 g' S C3 mA dedicated server would be like having the whole fridge to yourself. All of the server's resources
& B5 L; O7 V% U! vbelong to you and no one else can use up those resources. This makes it possible to serve much more
1 R# @# e- j+ @1 L% [) X% d6 Vtraffic, faster.1 M' d) ~6 q- U
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; S, \( @% c$ r( k! P! YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is' w* i0 k( V" r+ S* l
here:0 T. ^ ^8 B5 V2 [9 z$ ?5 P
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% I8 W, X, J) ]8 A4 G9 k
VPS&highlight=hosting9 K) n$ r7 P9 g
Dedicated-Hosting-vs Shared-Hosting, S( Z; o7 [; L
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! x; m- Q3 B4 @
Hosting...Your-thoughts
/ }3 q2 L1 V n# p5 o \( d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
t0 _- d$ a! l7 Q/ S' i% ~6 ]5 KHosting Providers for PPV: N' A" M: E+ ` O/ H
Beyond Hosting* N" D( R8 z" U4 x% G- e# m6 z" c/ {) y0 B
http://beyondhosting.net/. r2 T5 K2 d& X7 u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( q2 I% d7 D: q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 _* t w: A5 T9 P! Xdirect linking with PPV. Also, these guys provide great support.9 I- ?* r0 `2 G
Prosper202 Optimized Hosting
( ]( k4 z" E0 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% H: m& W" _' Q9 w+ t, l5 e7 CCPVLab Optimized Hosting) o3 D" y2 U; l/ c
http://beyondhosting.net/CPVLab-Hosting/1 F( r& Z2 `& H: F* H: |( K: U
Domain Names for PPV8 i( D" e+ e1 M4 ~/ o% r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! {2 L( ?. B' w- I- v; pwhere you're going to host your tracking software and your landing pages if you decide to make them.
' S" t, p& A# A* D$ ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 k E3 e2 o: i% f6 \/ J- Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 f5 }* V$ J9 y9 M" D$ x$ d.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 c! s& N# e; m" L1 u* l
term or build a whole website.
7 p* v- J6 l8 x- qAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 Q4 n' g- X5 q1 wtracking software on your domain. This is really important, because it is necessary to track your" H3 S X. R4 p. T3 F1 t
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 {3 N1 e! I. _8 ?3 U& | Z Dtracking, it is impossible to know what is working and what isn't.
. w# T0 R1 z% f' l) GTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 ?* ~+ s& a0 x9 Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 w5 [. Y% x- B8 gProsper202
" K" }* d+ r6 O; \8 z$ phttp://prosper.tracking202.com/apps/% ]0 _! S6 x f ^/ [
CPV Lab2 G+ h' \+ t0 E* I$ z
http://cpvlab.com/7 S) V: `: Y, }* L
CPVLab Help Videos
1 b: x. A6 ?- Mhttp://ppvlab.com/oweiw/oiurw/vdm.htm" c& b* J4 R, [/ f; Z2 A
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 z5 l$ N2 p% F) P, L2 X6 P
industry standard.) y: q( F$ O- a7 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: ~6 h9 ?# Z1 Y+ C( P3 lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; t5 K8 m' s4 |: k$ P6 s" Q$ p$ ?
good support if you have problems with your installation. c) q: L( W" B5 B
Tracking 2026 a2 Z4 J3 I }0 a8 l
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 R) e" t, ^2 C7 c% d2 @) a
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 ]0 k0 G( B7 x7 ^9 @+ Garea.0 `- W; \5 L' Y V! V1 b
If you choose this option, keep in mind that your tracking software, one of the most important parts of* }+ X- ]+ |3 y$ a, p) X; P5 C
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 |9 t$ I* r( `1 F2 q) q* l
interface, and their hosting.% k9 C. M2 A$ _* X$ O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" {3 ~ ?7 Z( _
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 d% j+ G! _. Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 I' G1 F/ x/ ~2 b& z
were using.
6 _4 v4 Z' F* _9 J4 TChoose An Offer
% j( T3 q( R# K$ ~0 H. nNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, Z, o1 f. r5 b, K& rLesson on Offer Selection" @, L1 s& t6 Z' N
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' d# F7 p" n( m. B) u$ Q/ T: d. K% p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) _3 l7 u! K! f- G3 jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' G& s! Y8 J* n5 K/ E# b- sLeadImpact as the traffic source.
/ l3 m$ @' f% \: j5 oNow the best way to learn how to put all of this together is to just get started. For some variation in# ]" z8 e6 w- s# H4 s5 H: c% z: ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 a4 t- U0 k$ M4 p6 y. e9 Acampaign.. l0 W& p3 s( J @1 g- E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# ]+ c; c6 m. O# Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ [ q0 y# `+ \/ {# j$ l r
that all traffic is accepted.
0 {2 z: I* \$ O E3 m: ~) QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 P2 v7 A( c7 `) X8 A% F' I' K0 ?* l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 q: y1 S2 r+ O) O( l
get creatives like banners or images specifically for the offer.
% M6 O3 I5 D" {$ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
u' z! ~% N* o+ c, o1 u! iBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 L* c( [, ?7 m# } p3 ?- M
track my keywords. Without doing this, it isn't possible to see what's converting.+ o7 P+ g9 \3 l7 ?% W, ~) x" _
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 h* E$ E2 Y0 B8 D# }. N& u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, K* T8 L( |8 v" W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 E- A7 T% J0 f5 a
bottom of the page:
; T# V( n1 l/ S$ X. D, zNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* [( i" Q% t; ^) Y9 J! NClick on the offer → pixels → Add a new pixel and this comes up:/ g' o! S6 O3 q% L7 X5 n+ @1 o) `' T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 \- i) Y6 M$ i) }/ K
from your software into the box that says 'Enter URL of image to load'.
& y3 z4 c6 o% N+ s6 l$ @9 A1 uOnce you do this, it should look like this:
' h1 N% k7 b7 x% X0 t# V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# }, H% w3 q. `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* w1 N; W- J6 p3 R8 I# R5 T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! X! k) {$ u8 k- y1 tProsper or CPVLab.! `; B H& Y: h+ p3 V- a, K/ j
! Q9 v5 w1 _$ @5 r0 q( z |
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