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PPV GUIDE [PPV新手入门][28页]( ?& f. M# H) ~$ G
详细的请下载电子书！! m6 q& T. I) t
' G n5 b1 B5 o4 C
1 L3 Q# B: \' P6 ~4 \1 Y' `Newbie Guide
* @1 d% x% J0 e) ]9 hPPVPlaybook.com
" m0 J- P% ?! Z2 C, E. ATracy Shaffer, S7 U! n7 ^3 C. `/ C2 z
David Ford
5 S( {; l/ @( y4 w2 L4 g! i4 g) U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 c# H1 W& s! \/ b* ?* \
Getting Your Mind Right to Start Affiliate Marketing) |0 y! _) u* F, V) U! f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) l1 ^9 W) Z$ `# T1 Q8 J* O( C" _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% ?" Q3 e+ J3 z# Iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" e v# Y& u; A# ?with any success, these claims are laughable and far from the truth.
; y( o( x9 Y% g6 W# }! H0 _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) Y4 R C5 p5 U- n! A: t
flow management. The main benefits are the low barrier to entry compared to other businesses, and
* z+ y1 |% \+ P/ K# ?the ability for a marketer to be a one person shop and make an incredible amount of money with low% z/ a7 p0 G; W7 g+ g/ ?
overhead.
! l7 `5 ^, O1 M) ~The winners in this business are the ones with persistence when nothing works, who know there's B2 r& M* o0 p' ~; ?( @! ?: x2 ^- N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% i+ U T! O% l( O: C0 C6 B1 BThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: O( I. L8 Y1 `4 gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& `8 y9 Y# T5 b( s
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ Z2 F: A# B" a# M6 N4 Jlearning experience available to anyone with a few hundred bucks and the ability to open an
. v5 y5 Z0 @0 k5 Q3 Oadvertising account. z( ^4 X R* m+ T2 c6 F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 Z+ e0 [: Z3 c9 fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 z* T4 f. O8 P ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% @! e4 F) m- w4 k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ {1 q2 q) \! ~
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ B, b5 y1 L8 T+ P: K* j& h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 u& M9 _$ C1 g) f- D' q, {started building.3 y3 j+ M2 C+ _* y$ {
Things you need to get started:
( s* m. m3 w0 `( C6 E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' D. l5 o6 h) {% }+ f$ C n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- X3 e9 { D4 }: O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ E8 V* I/ F5 D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ @ {6 t/ E# a3 B
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 g8 }7 v" b4 b" C* L& F! jwith PPV.
; F1 q& e; t7 z4 eBasic Getting Started Definitions
; q; n& g/ D3 i% y% }% G# `Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: k2 W! ]6 @4 [0 ^6 s7 Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( ~& h7 B8 ?3 ~- y( H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" H+ f. S4 S e! }( @, N1 Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" p4 q9 O2 y0 D) M0 i& n, PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% L5 s& q3 A6 O+ F2 T; ?' A2 v
receives a commission on that product. An example would be the Amazon.com Associates program,9 k$ E8 g3 D( A0 Q7 J& m
Comission Junction or Clickbank.
2 Y( ], O" N% @. fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( L" J: ~! y0 }, n+ G
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ X5 e0 x y- B* }- obuying a product. An example would be Ads4Dough or Neverblue." G. i; o! N4 Q8 x* C$ X3 [: C
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 z/ y: c; q8 r9 F7 e
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( {: W* L9 }0 x% S! vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% U w* g) a9 \+ P8 Kright from the start can really help you.
7 Y" o: X' g4 I" KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ c2 q: a9 ~# s% c/ Vin pop-up form through downloadable software on the visitor's computer. The advertiser pays per' d. E9 B+ t5 J- d$ N3 `! V0 G
view, starting anywhere from .01 or .015.
$ W. g; ^) c/ D* VIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ p2 N( {% n- A. P9 W
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 Y" G9 H! q4 s8 l5 A) A: c/ p$ |% f- x* P
MediaTraffic, and AdOn Network.- Q- O$ ~( m1 Y! F4 r
Don't popups get blocked by pop blocker software?+ H( f1 }) z: }# S! y
No. Popups are served in a new browser window as if the visitor had opened the new window
3 a% d; K% Y7 n" ^) ethemselves." u+ T6 V8 M7 ~/ z B4 r" o. S
How many popups get served to the visitor?
6 [0 f4 W" o5 k7 `, UThe number of popups served varies depending on the PPV network. Some pop more frequently5 V' @; [! J! i3 ~# F5 I+ P- \8 G
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 I5 H$ F" x4 E, p3 wserving this kind of advertising, so they have to toe the line between keeping their software# G# @* t5 H1 S: F4 G" [2 v
downloaded and still making a profit.
! \3 B, q- a% O3 |0 s% ^Isn't this type of software bad? Why would anyone keep it on their computer?4 y H/ ~0 t+ [ C4 I5 G& p% v6 z
No, this type of software doesn't harm the user's computer., A x1 z3 S8 C& J& E7 m+ `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 s* p" [# ]7 C4 L- k( P, i! @
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& I% y. R: E5 E% {4 w; I$ z7 Cthat they can continue to have access to the incentive.# k: [" Q) H e1 J4 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ [/ U5 ^2 p4 w$ q0 Z: J
How to Get Accepted into a CPA Network: t6 Z, s1 r: u9 M, S, i% [3 R+ @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! @" W0 T$ s. N5 O. _
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ d/ z7 j; y* d" t" A2 h
different networks.
8 @+ U3 \* U3 b+ S( X" y1 UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher) U+ {+ a1 D b% B! d6 W: U
application and be as specific as possible about your promotion methods. Usually some time after& F; d( E$ g( D$ U, G3 N7 y
receiving your application, the company will call to interview you. The phone interview is a critical' t6 B w k; j. P" {
part of the application process, and most networks will deny your application outright if they can't get+ i. {" B. l* u7 k: m
you on the phone.3 O8 D- B( T( M* m5 U& H
Often, the person who does your phone interview will actually become your affiliate manager after
1 H8 x( f& `4 v1 ^2 x6 Uyou get accepted, so it's a good time to put your best food forward.
. _& A6 f k; R0 |You might not relish at the idea of someone grilling you about your internet marketing methods over. X+ m$ S" y& e, |+ T
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ R, i* D% o4 M/ a: l+ D
What methods do you use to market offers?( E) M. P& O" e, _- q, X- z. X
Do you already have a website you will be using?# r& P7 P4 R( q% k) h; E
How much is your advertising budget?
; c( u& L) u4 J5 j! F& [What other networks are you a member of?/ ~5 u" ^5 `7 l. O, B+ z. f( R
Who are your affiliate managers at these networks?: M: I+ T5 e7 V& t- T
Do you use social media (Facebook, twitter, etc.) to market offers?
& a, }3 d3 t- s$ wHow much traffic can you drive?: f5 a+ t% G. K5 j4 ~0 ]
Do you have a personal recommendation from anyone who is already a member?
8 s6 }" S4 _8 ]) jOnce you provide satisfactory answers to these questions, the network will approve or deny your$ {: r+ f1 O4 c; a
application. If you get denied, just keep applying or call someone on the phone and try again. Be* p! \" f5 v- K+ q) b
persistent. Also, getting a personal recommendation from someone who is already an active affiliate" z8 q5 F, `$ M2 a- X& G# m$ a
for the network can be helpful.
1 ~% P ]) U5 z* }4 cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 `# A6 C/ ?% a) F4 I* z8 `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 Q. \. M: Q4 o1 u1 S2 g4 _! }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 `' E; q! W: k3 p3 L0 Z
people can open a lot of doors as far as networks are concerned.; N% o: o& V/ K8 a4 p" P$ ?" p
After You Join a CPA Network4 ~7 z& Z* E' a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* Q3 x; W, a1 V$ y6 {( T$ Y
and make an attempt to get to know them a little bit.
3 i+ G- i+ C3 u0 ?! }" fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& {; F6 V* p4 B; gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 E0 ]- i4 z6 J: d; y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 v# Y h7 m3 Y* B+ ^, f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 t5 c" t& Y4 @7 r' Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* t( @. [& H( ~" a" ]9 }
email.& [: N: a# V6 F
For more helpful info about dealing with affiliate managers, check out:
8 x4 F7 D9 h; @) H- O: Q+ bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/" F- B- @/ G6 H0 X7 p% a
http://www.mrgreen.am/affiliate- ... iate-managers-want/7 o9 X5 z9 \9 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) B# Y0 ^% K5 Z# R N& }3 p( W
Set Up Web Hosting+ {- x& g5 B/ a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ J7 T) p- e6 e" [; J) ?
about internet hosting. In general, you get what you pay for with hosting. When you use a shared i) p: E$ ^) c0 a3 ~, x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" u* @9 p- o3 j8 P y* r+ [: Cwhoever else is on the same server as you.8 T) U* Q% d0 V' u4 c) o- z2 a- @$ m
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 A8 _! f$ `( d6 venough that the visitor can't close the window before your pop up is even shown. You have about 3
# D& e! |, D; V" xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." d6 o% f( {8 Z$ t* [
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: @1 @) l( z' A3 U {
house full of roommates (hosting customers).3 Z6 |; E1 w6 j% t2 F0 T) F# m; v( Q
In shared hosting, this is like having roommates where everyone has no specific designated area inside9 w6 j; k7 g) Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will3 L8 `* W$ h. Q8 e+ l3 y
fit.
F" }1 W+ r, r. S* z4 s0 ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 l/ }3 V* h1 e, K7 f. I# g# S
the rest of the roommates, by virtue of simply needing more space and resources to accommodate' s5 {, f7 y0 z. V( g
their food. Everyone else's food in the house has less space to take advantage of.
" e4 f: m' b5 QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 T+ f4 e# A0 \# h8 ?# L Tany type of hosting this is a bad thing, and especially while running PPV traffic.) e y, F) J5 u n) i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" y( r$ ^: [# C: ^inside the fridge to put their food, and other roommates can't come into that space. The server is( _$ }" e1 c+ H8 l
partitioned, so that each customer can only use a specific amount of resources at any given time.+ M1 t; t: {1 [9 T' m$ t+ {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ g* i! m6 Q- Z$ v$ a
belong to you and no one else can use up those resources. This makes it possible to serve much more
! O- u- \- Z( d6 k" [traffic, faster.
: v4 f5 k8 `0 x3 V: @* k' JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 ^: q8 g3 v# H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& ~7 K* Q$ }4 i5 E/ d' G* R3 where:
1 j9 T& {2 A" qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 p7 f4 E* r3 _/ x# y$ iVPS&highlight=hosting% y- d0 F6 t( J: |
Dedicated-Hosting-vs Shared-Hosting' A$ o* L8 S6 r/ H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ n' B' ^0 y7 _& q/ t
Hosting...Your-thoughts
5 \6 Z% Y$ X9 y- a0 m/ \, @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. a1 g( @6 d1 C7 Y) C0 r9 r3 e! c
Hosting Providers for PPV! Y5 p& c$ Y0 x, h+ a6 p1 z' i
Beyond Hosting4 f, v0 N1 [6 Y0 \: [( w7 A5 A
http://beyondhosting.net/
4 W' W7 ~; v/ k8 D: i# L- EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 {( n* U6 o; L, D- u" `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- m2 A; {6 Z3 s. H/ }direct linking with PPV. Also, these guys provide great support.
6 T" K7 Q: h: Z. L. W, X0 C0 \( h+ L# _ CProsper202 Optimized Hosting
! b9 \: q! J D0 m7 Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! b& k( T3 A9 g" W! `' L7 T iCPVLab Optimized Hosting
1 \( e6 `; S+ d/ {. Thttp://beyondhosting.net/CPVLab-Hosting/
3 e6 R8 D% ~: z4 Q, n$ F9 h( ~Domain Names for PPV
# x, [- c( d! \6 _/ m5 MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
m" b; Q+ N* U9 x9 v0 }" N* [where you're going to host your tracking software and your landing pages if you decide to make them." _6 o) C/ Q/ H: k. y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( J' D, O* t: Z4 z% ?( W ibland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 M: `2 Y+ Y, X3 K, n2 E; t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* {2 W3 _0 ~ o) kterm or build a whole website.. M) q$ D# Q I0 m$ A" p
After you buy hosting, a domain and get those all attached to each other, the next step is to install& y0 O, [) o1 X0 x! A! _0 f
tracking software on your domain. This is really important, because it is necessary to track your
; J7 W9 y* o- A$ d6 f Econversions down to keyword level so that you can optimize your campaigns. Without proper* J, h# u0 D" Y2 d
tracking, it is impossible to know what is working and what isn't.
9 q) X4 c+ b+ ~5 p$ z7 yTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: E1 o- V% I: _3 j& S H' I
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 v( u, m% }9 Q8 o9 c- n' _8 v9 t
Prosper202
* I Q+ q; r- e$ O2 g" hhttp://prosper.tracking202.com/apps/( q: w- ^" W8 R4 c6 t* o
CPV Lab5 d( K3 B# I5 S. u" y$ {1 }/ d
http://cpvlab.com/
# c1 S7 n# \. E4 TCPVLab Help Videos: ~. ~, t$ g7 Q. m+ ]
http://ppvlab.com/oweiw/oiurw/vdm.htm( f. R, q2 ^7 O A8 ~( Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 f$ N7 D& H4 ?( Eindustry standard.8 B' [* t6 K9 }4 F; ?3 \/ y; d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 K% L9 s7 s) p1 c8 }! CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. k' G+ e% v4 E
good support if you have problems with your installation.
7 ?( y4 I( X5 ^" ]: u( \: D' r1 yTracking 202- v8 Y0 P; X/ i* Y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 Q: K- h: G" ^( x/ X6 P- g1 Icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 t/ n$ M- l7 O5 R+ S& y9 v6 V% Carea.1 P2 o( V4 R* M8 r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
# u/ J/ s: w+ D0 C. q$ O. B6 uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. B! U* R" c* o6 I( \
interface, and their hosting.
# G$ f$ ]4 G6 n7 w2 p' T$ T) bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 u4 D3 J0 l$ s ^ q" o gand targets which you are bidding on. Leaving this up to chance in order to save money could
5 ?0 o/ `2 p7 t% j/ z2 H: ~$ dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) F4 R m2 |0 `+ m% \" U; ^* Z$ y
were using.
* l/ Z" F. V- @+ U- w) UChoose An Offer
Y4 L$ _/ W, A6 h' _4 D) cNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: h2 r) z+ {5 t e. x2 {* @Lesson on Offer Selection( N' e( U& J! G4 p3 t+ n6 J( X1 m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ }& K/ s, ~6 Z9 o2 H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: i( e& n5 V, ?1 QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; T) h0 b {9 R; V- O) WLeadImpact as the traffic source.
) q" L4 o- s; R1 {! H0 |* a+ A- HNow the best way to learn how to put all of this together is to just get started. For some variation in2 s# ?/ c4 @& k+ ^
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 o3 n; q+ O$ R: U F: P" [campaign.9 q9 V* u9 _& |+ \8 S& z) B" u9 o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) E: j6 E) V) Q. l4 d2 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" O' S; M0 `8 J" E2 G' Ythat all traffic is accepted., [8 G8 z' I/ ~( W# g+ E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 d: @# x' B8 ?7 v3 F6 y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" U. ]" @' D2 u1 j! a. b
get creatives like banners or images specifically for the offer.0 @0 ~8 |1 s7 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: c8 [" h; Y9 L: m+ t3 t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" v! }4 b z1 ?! s
track my keywords. Without doing this, it isn't possible to see what's converting.$ V5 ~! [ h X( ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" h+ h( S- G4 K5 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 X- I/ D$ G% r: n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, ], a; Z. E3 X0 I3 n
bottom of the page:
; Q9 D' `& I, P+ t) _5 n4 l& NNext, I have to cut and paste this pixel into my offer at Ads4Dough.6 i2 D) R3 x) s( o( Z
Click on the offer → pixels → Add a new pixel and this comes up:+ [+ Z7 i9 P# H2 M3 M
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) }% M' A- A m+ e$ ` o9 Q0 \
from your software into the box that says 'Enter URL of image to load'.
, A9 g: L& z1 R! U; P( WOnce you do this, it should look like this:* U1 s! r( w1 ]7 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ \- h, g2 j' h- fClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" I& x% e/ \0 _8 k4 CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 a, e) u" X$ V
Prosper or CPVLab.
9 i$ ^! R) o1 f6 O
) ~& r' U0 w; e$ O, }+ E6 z |
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发表于 2012-12-27 18:47:17
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