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PPV GUIDE [PPV新手入门][28页]
; G( c9 g4 w V" L+ `2 ^详细的请下载电子书！
$ O' }: t: R* i- H0 l3 [+ l* `. s+ [3 h# A- ?: Z6 J4 P
$ @0 [ e3 B) j! g& w. kNewbie Guide
# T* W7 k' s" X% K& u1 b5 rPPVPlaybook.com0 U7 U! ^( c. K# q) V! Q
Tracy Shaffer4 }9 q2 h. }- I+ J3 g! u) k
David Ford
; W% M/ K' L( |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ {- H$ U* Y1 |# x0 X7 z! t
Getting Your Mind Right to Start Affiliate Marketing0 n2 n! W4 ?: q/ n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 ~4 c5 r9 O$ C8 F$ E# n; P. I. rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* I7 ~* q' @; X2 c: K: o C, Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* b' H. I( V- A2 v0 }: Xwith any success, these claims are laughable and far from the truth.
& Y& J6 D( |# v% X u: CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* ] z& K O3 c( O0 A+ qflow management. The main benefits are the low barrier to entry compared to other businesses, and
! ^2 U' ]2 [2 Z' p ^! Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 |/ f: f3 f) ^% j1 ^
overhead.
1 v( L! A: }( L) RThe winners in this business are the ones with persistence when nothing works, who know there's2 ~3 V$ I! g/ o9 ?4 Y# T# z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& [6 H9 [+ F3 P( p6 D5 t2 \/ l
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 W t! V$ D/ w4 H7 a. i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ n0 {; J+ @/ d9 AMost of these things happen suddenly and without warning, and they all contribute to the amazing
- l( V! y+ C2 g# Z/ olearning experience available to anyone with a few hundred bucks and the ability to open an
; X( [+ N- q% Q' Fadvertising account.5 ~: O& G; V' Q0 m8 C: u* o' L
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. ?+ U+ X6 Y0 f2 s+ I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; b F4 ]$ P% }4 P9 w/ jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 c- |* g- T) T: Qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 B$ k+ F' C% T5 V* R- C% LWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% J' g) G' I. }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, N' \; o3 o2 j" Z' q% a, |9 l; Astarted building.
0 u% ]5 |3 O7 N0 c# g$ ~Things you need to get started:
" J2 l. ]( d! }0 P# T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ l6 X( J2 F8 I7 N% n6 |; E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! |/ ]1 N, u+ K# W7 Z! n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# d- [1 s0 P! | j+ z! w9 b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- n3 h0 r( b/ |8 I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! ^2 X- E7 t o! h
with PPV.
* C8 [- l3 K$ h6 d4 J5 O- TBasic Getting Started Definitions
+ ~; N/ I& S- cAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more v* B8 c# v0 n2 U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 L3 G0 r* L7 G9 g; b2 H! v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ B* `# p% A. D z# T$ W1 xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# s7 X% v8 ^) {. d! I9 p# F! E3 hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: j& G( G6 E U9 Greceives a commission on that product. An example would be the Amazon.com Associates program,
; @" [/ H6 W# D3 }( L3 _Comission Junction or Clickbank./ Y0 t" Z1 g, M& R J6 k% i
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. P9 Q7 J3 u" ~( e0 Z5 lan action like filling out a form, submitting their email address, signing up for a service or sometimes
$ }8 F0 t" l( M- X+ Abuying a product. An example would be Ads4Dough or Neverblue.
: Y# R' i0 X& iAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 L$ l' L. u& D1 ]- v
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 L1 c! r8 E) h9 E% J urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 F5 X2 {. n$ Q' _2 N* R- {8 Gright from the start can really help you." F, P8 g8 B) ?# E3 _. z" Y2 n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" n3 s9 d6 ~( C* M, p# A. d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" z, b# G( H# b" h2 f/ W* |view, starting anywhere from .01 or .015.! v2 ^1 K, r- A
In order to use this type of internet traffic, the affiliate can sign up with a number of different; F3 z$ f7 I. H# C& c* Z2 s- t0 d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; P# B7 p& [1 X* ]6 ^9 E- _MediaTraffic, and AdOn Network.
( u9 h8 K( r0 M' xDon't popups get blocked by pop blocker software?
, S& B7 L/ r4 v6 l8 UNo. Popups are served in a new browser window as if the visitor had opened the new window
: q7 [7 y& k9 R. Z5 n6 q, Dthemselves.7 r: P% O' Z( X" i1 s
How many popups get served to the visitor?! r( C* M2 v1 f- Y! a# o/ U
The number of popups served varies depending on the PPV network. Some pop more frequently
+ w; ^2 D2 {, B# k. S) ^(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) k8 ]8 o( H) u7 p% e. f+ X7 m
serving this kind of advertising, so they have to toe the line between keeping their software( T- R' n" L# N( j9 z( ^
downloaded and still making a profit.
& z5 }& l8 D' S. ? E2 [0 H! @Isn't this type of software bad? Why would anyone keep it on their computer?1 Z* D8 M2 f- ~% N" N, L- G: u( E
No, this type of software doesn't harm the user's computer.
5 }0 h6 r1 C$ a* g' P( P8 TCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* s1 R# `. a& t+ i& A& Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ N' d/ u B$ H" l- g N/ Tthat they can continue to have access to the incentive.
' H: M& y- ]& u/ o; Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 o2 Q1 G3 A* J
How to Get Accepted into a CPA Network
5 Z# G( [) O' ~6 M# a' [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* [, c0 Y+ S9 [4 I9 P; T
to start looking for networks is Offervault which lists offers and lets you compare payouts across& F6 s+ W+ x; O7 O" d: [6 Y
different networks.. ?; J, S0 j8 z: Y4 X; r
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( K: r* s) o, I$ F% n. p2 T0 [application and be as specific as possible about your promotion methods. Usually some time after
2 O$ v1 b2 Z' D% c5 jreceiving your application, the company will call to interview you. The phone interview is a critical
) X1 F* [, G$ V) G0 V+ wpart of the application process, and most networks will deny your application outright if they can't get
+ {% }3 n' B( fyou on the phone.
/ c2 s D x, s/ ?) j4 P, ~Often, the person who does your phone interview will actually become your affiliate manager after
5 ]. t( ]% D! k- Lyou get accepted, so it's a good time to put your best food forward.0 a$ r9 x0 j% L& Y7 p' h
You might not relish at the idea of someone grilling you about your internet marketing methods over3 _% C2 X. I+ [8 x$ O( i
the phone, but trust me, this part is critical. Have answers in mind for the questions:. w8 K' S Y% l7 q
What methods do you use to market offers?
( ^+ O! p+ D. q& Z& SDo you already have a website you will be using?3 I2 C0 a+ y( R( ?1 u
How much is your advertising budget?
3 b0 U, @/ x; i. e% SWhat other networks are you a member of?" U5 k( `' E2 @' i& g, P ?& E
Who are your affiliate managers at these networks?
+ G6 g" ~# i* `7 Z% NDo you use social media (Facebook, twitter, etc.) to market offers?/ t/ ]6 X+ m; g. r9 R/ w" u$ b2 r
How much traffic can you drive?+ p, b7 V1 _( F
Do you have a personal recommendation from anyone who is already a member? P. a; Q$ P2 V
Once you provide satisfactory answers to these questions, the network will approve or deny your
, B3 G. j8 U! R4 t: @8 n* Z0 Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be# \+ j. ?( H8 @( i( ?# p, F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& u6 z0 f0 l& t$ r% ufor the network can be helpful.1 {! T5 r# p" j Q: W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 R2 `) R6 ~# \6 \+ T0 o5 {1 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& N* S% u# \9 j; t7 M9 N% O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 K/ v2 i9 }& U/ m2 d4 Qpeople can open a lot of doors as far as networks are concerned., K# h' A: @* z, R
After You Join a CPA Network
2 n; n2 H- s* g- K$ s6 EOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ o+ F* S7 A7 O3 @) d
and make an attempt to get to know them a little bit.1 O* Y1 |- R! }4 o% d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their X" D9 ?% w) f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get7 W" C+ R" K$ G& Z O8 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; [- x; k8 ?; u6 b4 [; z1 ?' d: xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 q( v) r* @, Q1 \4 d# q4 ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ h" g# Z6 x' P, u4 ~email.
5 H: l6 L& P, G, R/ ~7 d/ `: hFor more helpful info about dealing with affiliate managers, check out:
5 D3 f9 N/ y' v: b5 `; Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
# F7 ?! h% U/ e' ^# E1 Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
* {& h; ^1 T s, U( z6 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, B9 g, @; F" t6 z3 c) c- z/ _Set Up Web Hosting- _# J; a* z' i8 r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ U% ]4 }2 J% U5 xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared) k/ S4 U6 |1 O3 L
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* } d7 x+ N( e" p6 h) Z e- } F
whoever else is on the same server as you.
# H3 c) I2 W! p% dSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" `9 P. R2 ]. j U5 k" Oenough that the visitor can't close the window before your pop up is even shown. You have about 3
9 n* b1 \. @4 t; O) `0 Qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% i+ e3 I/ D. d: Z0 YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ }/ U2 {! P) K; L- Shouse full of roommates (hosting customers).# u; ^" h( @' O- ^0 ~7 A% F
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 m: [( B! q6 P$ m9 N6 rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will' L. I# V8 t3 g2 L
fit.! ~6 |7 Z( {# v$ m2 c) {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, E; Y' h* C5 l$ X" Q# ^* Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
% @4 M \& P+ d, ^) Xtheir food. Everyone else's food in the house has less space to take advantage of.
8 I2 `# s$ Z8 p4 bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For/ W7 }* v! e3 [% @# ^9 R
any type of hosting this is a bad thing, and especially while running PPV traffic.
, F* M4 i, }. Z1 M% z# hIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ [# }( w) I5 m) o$ W: ^
inside the fridge to put their food, and other roommates can't come into that space. The server is& a3 ^' ~, |- ^; R0 u
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 B( U: X1 d- F( |* y2 r( eA dedicated server would be like having the whole fridge to yourself. All of the server's resources1 I4 \- f$ d: P- X3 |3 c
belong to you and no one else can use up those resources. This makes it possible to serve much more! O" c- O# ]# b8 B4 Z$ k
traffic, faster.
) m3 V8 o# n m/ L0 c& m% x9 BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 r: W3 u* Z1 k# g% K2 j, m# b
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 Y* c. k% M, Y Ohere:+ Y" r5 R4 Z* g6 \) H% W0 Y& q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" Y5 q. i: j) D. S' DVPS&highlight=hosting" I/ K, U: C1 a2 b1 e2 w4 m
Dedicated-Hosting-vs Shared-Hosting
0 Y7 P: A: s O0 vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# T. l& P( U7 l/ a1 t; B7 v
Hosting...Your-thoughts) _5 t; b' J$ ]& t% ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( E3 ]" w4 A, l X7 _/ a1 d" _
Hosting Providers for PPV
3 u: R" D' z: _) i+ _' a; EBeyond Hosting1 |8 m2 `2 M, D
http://beyondhosting.net/" M3 D' z0 B: W, y' w V, F$ j X3 L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ O- ^- ?+ e0 B |7 K' \$ C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# Z; I' d* E- \$ |direct linking with PPV. Also, these guys provide great support.
" u) b3 v! Q' x) p) [; z6 WProsper202 Optimized Hosting2 o) n# ]9 E9 G' d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* i0 n0 E( v, z s6 [* _9 a: RCPVLab Optimized Hosting
6 w8 ^+ @' j) B" U! H! D$ }4 ihttp://beyondhosting.net/CPVLab-Hosting/
. H) p3 y$ b% G( N# |! `Domain Names for PPV& R" p+ q9 {5 R2 o* U% A9 B2 c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 T- K* I, U( i# I" p/ j3 t) |where you're going to host your tracking software and your landing pages if you decide to make them.
1 v7 f, A z& s n D7 y0 yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 d0 p7 q Z* B/ Q. Ibland one is fine to start with, to host both your landing pages and tracking software. The .com,! B; |) f2 H6 ]: S6 ~0 E+ E: @$ ]
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ p/ h: ]; x4 _% ^+ N; S& m
term or build a whole website.6 O$ a! o# P5 u4 m
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; t p( _1 S2 z6 J, d( G3 Xtracking software on your domain. This is really important, because it is necessary to track your
5 F+ e+ ]4 N, dconversions down to keyword level so that you can optimize your campaigns. Without proper
m: t& {/ |" G& s1 Ftracking, it is impossible to know what is working and what isn't.* ~& I; f2 ]( [& U. Q* T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( G# B' r0 M0 [9 W8 W9 X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. J) q6 i5 w' g4 K
Prosper202+ m, {& V1 C0 n
http://prosper.tracking202.com/apps/* E; I+ C2 M5 B6 k, D# n. n: j( j
CPV Lab& B4 l5 q+ ~2 z6 k
http://cpvlab.com/1 U2 x: b" g2 H0 E+ E# u
CPVLab Help Videos: F6 _4 s* b7 y# [1 E' M% p
http://ppvlab.com/oweiw/oiurw/vdm.htm
3 K/ W) J& O; z3 S7 P" \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ u" G8 w, W) l% T3 Jindustry standard.
7 n; Y9 A' R4 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 T& W4 I1 z s fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! F ~" E! s: Ugood support if you have problems with your installation.
' B8 F/ {" z+ ^, D+ N" C' d! uTracking 202; @5 d. S7 P6 b4 A* s# e/ t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" s- H& d, B lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; y1 d, \' T, P6 G( q
area.8 G( j$ _6 c$ T+ K1 k/ o' p( l' N
If you choose this option, keep in mind that your tracking software, one of the most important parts of
$ ^0 J9 I4 c" P; Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 X" L* d& ^) N8 J) C4 `* g2 A! T
interface, and their hosting.
7 Y: {" ~) u; hAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords; D' K' t# W4 a/ B3 v6 Z3 A: I* C. b
and targets which you are bidding on. Leaving this up to chance in order to save money could9 J q! g: f* ~: l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 T! q ]9 d/ U7 y Owere using.
+ r, L6 ^3 e2 Q" fChoose An Offer( s/ P2 k, U) w: D% N' R
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# p% W0 H! K3 F, TLesson on Offer Selection
1 M V- M0 k1 U% }( y5 f, Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# T' C) I. r9 h
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 w- ]# K8 S3 m. P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# P; Q- }7 N- h- f) a' b" I' f. K
LeadImpact as the traffic source.
. w3 y$ ^* x$ \( T6 E$ ^3 s/ vNow the best way to learn how to put all of this together is to just get started. For some variation in
- N+ g8 B" s$ |* Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' Q# E: l: s" G3 ~$ i8 J+ [ `campaign.
! P1 d- X; K# A$ cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( ], c9 { v( w6 D
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ ~, t2 e$ ^% b0 d% ?5 Vthat all traffic is accepted.
! Z! v0 i) j5 [' GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( e( N+ K7 p1 H) L/ ^4 s& A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, z, d& D3 f1 G/ g
get creatives like banners or images specifically for the offer.& b- ~; D5 B: E+ B+ J" {; e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' p' V. Q/ x+ ]" B* \* F
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% V, J$ p1 z$ D4 {1 Htrack my keywords. Without doing this, it isn't possible to see what's converting.# k, t1 \# I8 I6 K# o) g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 P5 `0 D0 ?9 U; J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, w0 S: p7 w& a/ L- s* G& ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; V- c( `+ b3 p4 g+ q' Ybottom of the page:1 p" ^2 ~ b$ G, p
Next, I have to cut and paste this pixel into my offer at Ads4Dough. p& I7 D+ b5 d2 G f( E
Click on the offer → pixels → Add a new pixel and this comes up:
. D4 t* E( w# H' z4 eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 w1 u' \ r4 A- B
from your software into the box that says 'Enter URL of image to load'.
' y$ G( t' w+ wOnce you do this, it should look like this:
; ?; ~ G+ M2 @' r; s, g* R' ?0 N0 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! {0 d4 [, D: G' ]' f- s( s3 O1 d1 zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 W q6 \6 {9 N, P" Z d& r. P0 h0 ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 ?; v8 O" A- E9 n
Prosper or CPVLab.' h) W9 B! c5 g/ h3 \
- Y0 Q8 D5 {- \0 }, }9 O* U
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