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PPV GUIDE [PPV新手入门][28页]! f8 i8 H' e0 ]- U1 z
详细的请下载电子书！' Z* K8 b# b7 v
, M9 [6 \5 Y d6 ?1 w& W$ b# W; H% j
+ h+ X. Y U9 w3 Z' g
Newbie Guide4 r2 d9 g: `( O( S3 z
PPVPlaybook.com
" A1 k+ t) e" Z" g8 z. T# O# `Tracy Shaffer
" e1 y5 ~8 o4 l. u4 m; u7 zDavid Ford6 B, J, B5 r# i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& q8 F0 ?5 e3 _9 [, z# ^
Getting Your Mind Right to Start Affiliate Marketing& V. I! x& |3 c/ N% B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# n% Z; n) E, C ~- O! X# c' y: o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" n% ?! ^. W" i: a, wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" ~2 F) q# F: u4 O( k2 O( W$ f
with any success, these claims are laughable and far from the truth.
9 C7 W1 k, d* b' k. T& }# TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- i, N h+ \( |5 O- F* R; T
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ h q0 M& k$ a3 l
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 R; |% ?) u; ?, Moverhead.) N4 g: n! v( r- q q/ s8 g- ^& ~
The winners in this business are the ones with persistence when nothing works, who know there's4 m: S/ d4 E2 t' d
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( P+ G! B- N8 Y W* t( j9 WThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. M# E5 V. e( y4 w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 E& @8 |/ Z3 K. h9 n$ q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 I7 [2 C# s9 d: z+ ?: K/ olearning experience available to anyone with a few hundred bucks and the ability to open an9 s# H ?6 o, f* u/ G% _
advertising account.
& r) o7 A8 g+ n0 [$ e# t5 HYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 X' j" O: |' Z& F+ |! _/ h0 uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 d& v4 r7 \# [9 W' d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," f9 A$ R0 e" ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. ^. I' X' y& R D3 h" P0 B
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" Y$ m! V# [8 Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 [1 r3 {$ I) Z) ]) t# s+ Dstarted building.0 K0 ?5 W" N% m# s
Things you need to get started:
6 }. C% j0 c$ W9 `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& U1 j: @/ q) C% X3 P; n$ I0 @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 I) {! I4 @5 n7 F9 S- m: ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 S' c" [' W, Q& u) P3 \5 v( X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ H Y$ A7 G/ `6 ]' CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
) m/ D: m, |! E0 D/ Twith PPV. v( s/ G% g# z9 d% w( `$ u
Basic Getting Started Definitions0 f/ n9 ^, P- a( }. z0 z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 a3 I+ r' G+ X" T0 g) ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: p0 Z1 |: X5 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- K" P1 ?' b2 i5 t" u6 d- E: ]types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, d& n7 x/ g; B8 l, c5 q$ \8 iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ N; p$ S, ]" L( u; kreceives a commission on that product. An example would be the Amazon.com Associates program,
t, Y% }' E1 _5 ]) DComission Junction or Clickbank.* `% g2 r1 \% l
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ k* I% ?8 U# X9 z+ G
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# l- x, ?+ i% i# u# [. kbuying a product. An example would be Ads4Dough or Neverblue.+ g0 p7 ]& p! V$ G# ?5 i1 G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 U0 M" N. G1 n% j
account, getting the affiliate approved for offers, bumping payouts and just about everything else: z; k H0 r4 O4 Y6 n% d2 J
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ [* S; E( Y4 mright from the start can really help you.
* B# L3 s& s6 K. k2 d/ o KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 k8 v% i: C0 ~5 L, G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, k- O4 ?- @6 l' X1 J
view, starting anywhere from .01 or .015.
6 M j, y1 I HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
9 X3 E& ]2 {- [8 H2 }2 U# L4 ?$ ^6 Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* N. k# n) A! P+ S, d' c
MediaTraffic, and AdOn Network.
1 A( n, _( f) D8 \Don't popups get blocked by pop blocker software?' \; [- v8 i8 ~* e
No. Popups are served in a new browser window as if the visitor had opened the new window
8 K2 ~3 _+ [6 h+ ^themselves.7 c$ {& s5 K* Y6 ?! m
How many popups get served to the visitor?
3 @* u+ k3 }, }; yThe number of popups served varies depending on the PPV network. Some pop more frequently
( k" [5 D/ Q; ?) O' ^* h2 ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, W* w+ I7 i! [- o6 {! d; x
serving this kind of advertising, so they have to toe the line between keeping their software+ ]9 r" x/ J& L1 O5 c' q
downloaded and still making a profit.3 I+ i4 u2 ^; r; g
Isn't this type of software bad? Why would anyone keep it on their computer?
# i+ x9 S' B, L' r1 O$ pNo, this type of software doesn't harm the user's computer.0 n$ d/ D2 s# X# h$ \1 h. r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* e( C* o0 H6 b, z$ X5 Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 [$ M. ^9 v% H; |) d
that they can continue to have access to the incentive.
D# x& a' e6 Q6 v; H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ r6 c# C! z* y
How to Get Accepted into a CPA Network
7 f9 c/ V; L9 O7 LIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* r% F2 V* q3 U# J- S- G2 E3 bto start looking for networks is Offervault which lists offers and lets you compare payouts across
Q9 V. Q _7 X) C5 n9 [different networks.
+ G* z' s* ]* m' iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ R: ~. D9 [7 [# L4 vapplication and be as specific as possible about your promotion methods. Usually some time after
& u8 t+ ^% ^: [1 Ureceiving your application, the company will call to interview you. The phone interview is a critical
/ G; q4 c5 X2 o+ [% epart of the application process, and most networks will deny your application outright if they can't get/ G1 w) y6 }1 U5 G
you on the phone.
( ]6 n, o, m& f% T L' p5 r( aOften, the person who does your phone interview will actually become your affiliate manager after3 r0 \; I: t+ @% i9 Y+ N0 P
you get accepted, so it's a good time to put your best food forward.
5 y! ~/ t- D" ZYou might not relish at the idea of someone grilling you about your internet marketing methods over- F: z0 I* i _+ l% r
the phone, but trust me, this part is critical. Have answers in mind for the questions:# A1 f' Z7 G6 i* G2 T4 P& K; V* M. m! k
What methods do you use to market offers?: G# X# c4 ]4 @* l$ l3 D/ m. a
Do you already have a website you will be using?/ F& e% \3 I! P3 E
How much is your advertising budget?
q$ n6 r3 j0 P$ w& {What other networks are you a member of?: H' i U7 ?% J: _* @
Who are your affiliate managers at these networks?; D6 p- |# v0 d' M
Do you use social media (Facebook, twitter, etc.) to market offers?5 `, F1 d4 o% s+ k2 y+ X, c. U
How much traffic can you drive?
6 a3 A9 }3 T3 uDo you have a personal recommendation from anyone who is already a member?, }: b( e6 q% Y8 C) a. I( r
Once you provide satisfactory answers to these questions, the network will approve or deny your, k& v, j, S% E6 |0 m
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ s7 A5 k8 R+ t1 C+ W2 l- u% Wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 l% i% u4 s6 T/ s2 kfor the network can be helpful.3 T, N4 E: ]! v+ h) K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* J9 A1 |- e* H/ b" x6 C m- MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 P6 H* e9 N4 t+ K mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' Z D8 @7 A5 z; u2 I4 Ypeople can open a lot of doors as far as networks are concerned.1 v. W! b* c! x o: E1 ?) t
After You Join a CPA Network
" \6 C/ N5 r. {- s. ?Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ x. X9 H7 B. A$ T% F
and make an attempt to get to know them a little bit.: E" M6 w: _6 Q, X: d1 \
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ o8 I' ]: y) s" J; b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get" B! W, ]* O) {! k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& q, I9 W: d# x) z) Z: ^( N- j
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 |4 p! E! M6 M& S$ a3 J1 b9 Y, nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 `" q. F1 t: f8 R7 L. H) S( Hemail.# x) ^- H. I3 U; v7 `: i3 F
For more helpful info about dealing with affiliate managers, check out:
6 x u$ n! n9 q; U- ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) E4 X" \+ e$ F9 ]$ M2 x/ O3 u: Ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/3 F' H1 E C9 `* g" f! m8 ?# P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 u" {3 ?, f4 m" J) P
Set Up Web Hosting
6 [# r* @3 Q, u; q3 \1 bGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) A; r$ ]0 j% a; q0 c" m! _) c, \, G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" U& j& c4 L! z/ w0 a( mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 `4 W9 O9 m, h. l% [; [6 m
whoever else is on the same server as you.- w2 n/ T8 g# {! h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 O3 \% E# `4 o# Q& L7 Z/ ]" Ienough that the visitor can't close the window before your pop up is even shown. You have about 3
. o3 i" S8 n$ i1 J# \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ u& d9 E% {' D! c8 A4 r. F1 C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 W" P9 y3 ]; x8 V5 |4 Z0 rhouse full of roommates (hosting customers).
4 f# y8 c, q" |1 |In shared hosting, this is like having roommates where everyone has no specific designated area inside
" H# d! w, S$ g/ J% X Wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
' O9 c6 D6 a8 p: X0 l4 q Y) ^$ U+ A nfit.: c" ?/ p- `+ j8 x0 G( B% m4 h
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* \' A! O7 z* s. l; z* `" Bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ \2 o+ x4 T+ C( k) qtheir food. Everyone else's food in the house has less space to take advantage of.
/ Z; w7 s4 m/ X+ m; F' x) gIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 o: d( t% R; r% V2 }! }$ _6 ?+ v) ^any type of hosting this is a bad thing, and especially while running PPV traffic.9 J' k. ] n9 c0 U* s, G" U; ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space, C4 \9 q% \' J; e
inside the fridge to put their food, and other roommates can't come into that space. The server is1 G/ U9 s3 g4 H; `) L9 Z
partitioned, so that each customer can only use a specific amount of resources at any given time.
' }& y# ~/ @: Q: d& l' CA dedicated server would be like having the whole fridge to yourself. All of the server's resources
: k7 o3 h! g3 P1 Vbelong to you and no one else can use up those resources. This makes it possible to serve much more
% O+ x1 k+ a/ u1 V7 }! l( e3 V' Z# Ntraffic, faster.7 ^" c T0 j5 U% M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ q. h7 m5 z5 r- U0 g! b- Y. H9 Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 i/ V1 D2 g* H, Z2 dhere: A1 K1 D4 Z9 A8 t8 S$ `2 R
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, h* V! I7 C) J: y& E2 i
VPS&highlight=hosting5 c3 N! X/ j* l! W/ m
Dedicated-Hosting-vs Shared-Hosting1 p# Q) u5 g1 A( {/ S- W( y1 h7 N$ f
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 e, |5 F6 v X0 N
Hosting...Your-thoughts
6 ~" I- q: F$ T4 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 G' v: g9 @- P4 F
Hosting Providers for PPV6 D/ P( w! U7 h: N; a9 g
Beyond Hosting
* c4 Y( O" w2 H' t) J zhttp://beyondhosting.net/
5 X j& k7 l' r- J- ^; o4 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 z( k1 l6 ^$ N1 h: T z( b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% `! C" Q9 G; s' kdirect linking with PPV. Also, these guys provide great support.
( A Y9 M* B3 _: `4 i1 KProsper202 Optimized Hosting
; e& ]6 x8 N- Hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! u) H3 \2 t5 K! }. U5 w
CPVLab Optimized Hosting( j+ b2 z1 ]% E
http://beyondhosting.net/CPVLab-Hosting/
) [8 g- P9 X# T* J) y2 aDomain Names for PPV w1 q: F' p3 ?
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is o' d# S: V0 B/ H# m
where you're going to host your tracking software and your landing pages if you decide to make them.
$ e2 |$ F( X+ M6 a: |; u: nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, z. v* c$ ?2 D/ n) \ obland one is fine to start with, to host both your landing pages and tracking software. The .com," _& s& s. k3 {- i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% Y3 s1 I4 T4 t' a aterm or build a whole website.
& Z: b( A4 [6 N: b0 z& I, ZAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) n5 }! D I: D( ^3 Ctracking software on your domain. This is really important, because it is necessary to track your" |) y- V D% o/ M* g; n
conversions down to keyword level so that you can optimize your campaigns. Without proper; M3 u) |' P. Y! q9 Q
tracking, it is impossible to know what is working and what isn't.
/ Z, W! s J. b7 |! B/ Y$ ^7 STo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 Y# F; W$ _8 i' v% j6 H8 G v% Y0 y6 b
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* O5 C; f# X0 i& s6 @4 {* R' }. p' EProsper202; ^$ w( H0 o) Z1 |# n# P
http://prosper.tracking202.com/apps/
8 G- z! x6 w1 S9 @) sCPV Lab
' I; b# f: f8 Q9 X Q) x6 Ehttp://cpvlab.com/( U9 Y; A( j# @3 M! k0 n# H
CPVLab Help Videos8 S9 |' D) C* G+ K" Q
http://ppvlab.com/oweiw/oiurw/vdm.htm/ {3 p4 n5 l7 I4 `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- H0 d9 w8 X2 N8 |/ } \
industry standard.
0 r3 f- c8 n6 U3 U1 G( H4 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 \3 C1 e- y, L8 b9 }& o+ ?CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) p0 X$ E) L4 O
good support if you have problems with your installation.1 I4 `! S" [: j0 k T
Tracking 202
+ x5 H+ E2 M. X: g& i/ }4 KTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 O0 h& {6 a3 S9 N X6 q3 j+ R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& n/ A0 c$ ^& n" q
area./ o$ t5 W5 y) F% r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! Z/ P D4 D; W& t# Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) `* P+ o7 a6 X( A& ]interface, and their hosting.4 I% d" ]2 Z! b# R' {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 \, R# L* Y% O3 j2 I. Mand targets which you are bidding on. Leaving this up to chance in order to save money could
* \! p0 \; h3 z: S* M! {7 [, [potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 g I6 l; q5 R. l
were using.
7 _1 Z) Y" p- U2 c3 J1 _$ PChoose An Offer
1 ~+ p, P# q/ Q7 tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ ~+ S! O( [* {; t* p2 ~
Lesson on Offer Selection
( R; ]+ m( L8 u" q1 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 T) P0 K6 Y# X, D, l9 }0 BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 D' T" f! q2 l7 x3 p
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ D: X1 M+ `" b. a
LeadImpact as the traffic source.5 ~ `7 q0 E* [
Now the best way to learn how to put all of this together is to just get started. For some variation in! r$ G( B. m( ^. E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# O8 i6 ^1 n' T% V: ncampaign.
/ b# P! R" |9 GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; B; `% S% c' g D2 S8 Q3 r- ~
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 H- l5 h7 l- e# K, |+ f) wthat all traffic is accepted.
# D# `$ V1 l0 O; @ X: sFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. A( N/ y, |/ D6 _6 e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) j* ~, x1 g' `7 C8 T0 }4 wget creatives like banners or images specifically for the offer.
, o- x; P$ x; I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* v" |- z/ `! o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 X1 @* ]9 V+ W6 \% ?
track my keywords. Without doing this, it isn't possible to see what's converting.6 Z& m+ }) r& z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 I* W# z+ Y) W. |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 n: `; r' X! l; f$ |: _4 _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) T+ u0 |8 s! J% s
bottom of the page:
, p) n+ x% ]5 y$ t. _7 }& zNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* _; r4 \- N3 UClick on the offer → pixels → Add a new pixel and this comes up:
* t t0 q: \8 ZMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" O* c$ h) r- s$ R, R# vfrom your software into the box that says 'Enter URL of image to load'., {& n! v9 Z/ d$ J6 u9 n
Once you do this, it should look like this:# p( D8 |0 R; ]+ r G+ T) g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ h3 C& Y) ?: }7 s: S0 ZClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. n# z* n& a1 x: I3 ], s( P- D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% Q {* g0 ~. a, X! `
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
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