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PPV GUIDE [PPV新手入门][28页]
2 ~8 C G/ \5 V8 s5 T详细的请下载电子书！' Z h) c5 ^# Z+ s, O& M) |
: D4 |) o1 K! V8 z% `/ G7 @
5 l4 C& {' ]! e& U9 g( t% S3 y
Newbie Guide
- M2 V. W9 h- [" s$ ]PPVPlaybook.com
- F. } E# _8 \Tracy Shaffer
1 {" y0 j, {) S% L- YDavid Ford* r* Q4 K! n. O( o2 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; w6 H7 s: W9 R+ n6 u" EGetting Your Mind Right to Start Affiliate Marketing: B% [6 K" p$ b+ n& h! \4 g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ `% A1 b9 Q L' e8 }5 e* h5 K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- u/ P6 J+ l" r# X7 L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 z; A- `+ b. b, _/ d
with any success, these claims are laughable and far from the truth.9 Z9 @$ u: R z6 x: ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 M5 }: k/ F) |* r" Tflow management. The main benefits are the low barrier to entry compared to other businesses, and
: Z' D- y- y% c4 h' {" Othe ability for a marketer to be a one person shop and make an incredible amount of money with low
: ~" k7 p2 O" x+ d; m* i6 _overhead.
; e5 [) A. X* T0 r/ ^The winners in this business are the ones with persistence when nothing works, who know there's+ r$ K( r+ M* s: f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ c" I3 i# I4 }& M6 H1 eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can, j" A, H" l) @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& t3 o* X/ B9 n2 R4 ]5 A
Most of these things happen suddenly and without warning, and they all contribute to the amazing* U: J3 h) K7 k7 d
learning experience available to anyone with a few hundred bucks and the ability to open an3 |$ }- O7 m3 _" K3 X- E
advertising account.; E7 j' F+ K$ |9 h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
- T- y7 e5 H2 ^* J; Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& H/ x. s6 j$ i9 D5 S' K9 O; A0 f1 xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 o$ l2 Z) S) t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 Y' g6 B$ q5 T, q/ M% y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 j1 i1 w2 _6 K% x f2 _# `* ]8 ~) Rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 P j' p& i6 ~* Cstarted building.
0 v0 [5 O6 ?6 l% ^( ZThings you need to get started:
# n. N9 q6 e N- `. M- \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" u5 @" h/ a# ~* W* r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ W8 Z" ?& k- E6 U( ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 u3 c" ~5 C$ b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 L+ p+ w! f2 n/ RThis guide describes from start to finish, how to get started in affiliate marketing by running traffic- [$ p$ v% n& C- t7 ` }
with PPV.
/ E$ L! t. k4 v4 K# h' dBasic Getting Started Definitions. Z3 v4 u! E1 S' d5 n' w8 D
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 H/ W0 F$ K$ I+ [( s" Q* Eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, i$ S* l: o9 y2 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 D3 x' Q0 y9 _& Z/ J7 |
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 K/ K# E* N$ ^7 j2 Y& e) }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 \8 A$ d2 ~" Q: I# Oreceives a commission on that product. An example would be the Amazon.com Associates program,8 m+ x1 u2 `. l. E1 p$ Y0 u
Comission Junction or Clickbank.# g9 I: F% B- T/ V1 b6 X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 w. o4 H3 S [" J# san action like filling out a form, submitting their email address, signing up for a service or sometimes
: A8 y- h/ {' F& ibuying a product. An example would be Ads4Dough or Neverblue.1 Z' y, w# K6 ?- W# v# l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% @# y# @& _2 ]8 G ~( V) Baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ B6 A$ [- w# G' q! |1 V7 Z% Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 V1 O9 |# O' c8 Q' ?9 I3 R3 kright from the start can really help you." F* E& E; r3 c- x
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ s( J& q3 H. _2 Q: k2 Z/ i. W: cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per( F! |6 ?2 g: V/ g6 w
view, starting anywhere from .01 or .015.
( W6 b# j# @8 @, R7 mIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% c; n7 g! k3 T# `6 c) V5 dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ t1 D( O( N- L9 _7 ]
MediaTraffic, and AdOn Network.
% D) v2 O. }' r. R( `0 Q$ tDon't popups get blocked by pop blocker software?0 ?: {' g# i# O6 E
No. Popups are served in a new browser window as if the visitor had opened the new window
4 x9 i- d$ R% `! w8 C& W5 Z' N& B4 Gthemselves.7 y& P7 s8 m( l" g
How many popups get served to the visitor?
' U5 W) e" Z6 T; Z. J$ a! d7 a0 bThe number of popups served varies depending on the PPV network. Some pop more frequently5 X9 @: n6 b# m4 x% }) d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 y+ W. }8 s9 ?serving this kind of advertising, so they have to toe the line between keeping their software) {) U8 s& A3 t8 p) z* e
downloaded and still making a profit.
, p% m4 [" V. Y! n/ LIsn't this type of software bad? Why would anyone keep it on their computer?, e$ z1 h" \ m; K- v7 z
No, this type of software doesn't harm the user's computer.
3 O% Q. D1 U; }9 G3 @* y" K, QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
o2 P3 A# k, s; Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% {9 U7 {% s% s2 dthat they can continue to have access to the incentive.* R5 B0 ~8 k/ v* A. E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, } x1 T# q: T9 o0 y
How to Get Accepted into a CPA Network" N# p+ i( O9 u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* R+ W. m* ?) | V% Q3 H1 O5 W Jto start looking for networks is Offervault which lists offers and lets you compare payouts across2 H$ y0 d- O9 F: y
different networks.
) q, e/ L ] A4 }# cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ K3 @, H! d# Z U1 p- |application and be as specific as possible about your promotion methods. Usually some time after
; i. Z8 O, i8 @receiving your application, the company will call to interview you. The phone interview is a critical
3 \+ R8 X* Z; k5 {( ] epart of the application process, and most networks will deny your application outright if they can't get
+ v G2 L# A4 ]. J3 oyou on the phone.
0 D' Z3 U* P( Y: ^! {& KOften, the person who does your phone interview will actually become your affiliate manager after) }7 i; c) r' p9 H& P6 o' i. @
you get accepted, so it's a good time to put your best food forward., W7 K. b, X0 q) C! ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
. q; @, n# c, D5 J" S# j. }, Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:2 `. d% g8 w4 r0 {% E
What methods do you use to market offers?
; F' @2 F+ t0 J& Z2 U9 K; J. _Do you already have a website you will be using?
- T* Z* |- Z" i, X K; p8 U) bHow much is your advertising budget?
/ t- l4 c2 X" ^5 w& q0 a& CWhat other networks are you a member of?/ m! ^, H* W# d$ e3 H2 [, P( z" m( r% z0 z
Who are your affiliate managers at these networks?0 f0 C6 b) |4 q* G
Do you use social media (Facebook, twitter, etc.) to market offers?" W6 u: v% x7 _
How much traffic can you drive?: U3 P: n! g8 @8 _% Y) l
Do you have a personal recommendation from anyone who is already a member?% z% `( f$ c1 t9 @% I9 Y6 V
Once you provide satisfactory answers to these questions, the network will approve or deny your9 \5 K- ]: o9 N0 @, j
application. If you get denied, just keep applying or call someone on the phone and try again. Be
( D! C. l4 A1 G% Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
! a0 \ L( n0 |4 a- o" nfor the network can be helpful.: q u* f5 { R# P& g, u2 F9 @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 c$ k# y/ l. F0 O8 l% c
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! }- M0 v1 ?2 l( F8 @, n/ j( z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- A ~0 f. x7 B8 r) q0 u
people can open a lot of doors as far as networks are concerned.& A) i3 I& U6 D4 T- _! m8 S! m
After You Join a CPA Network( m5 Z5 c+ y" H- i1 ^9 p! ~$ Z0 Z0 b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* W; H/ T' d+ E+ }0 {$ [8 `
and make an attempt to get to know them a little bit.# e2 }$ ]/ F1 H0 i: _) E
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 r; g' Z% |" O, y; z8 E% r" j
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 s& L* D) A( K% p; x0 e1 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ [8 ]; Z- C' q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout" n' |* p: o( m7 |1 g9 f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 m+ L8 e# _% c( n( eemail.; Q7 B5 ?6 g4 l9 p( \5 u: V
For more helpful info about dealing with affiliate managers, check out:
: J( s; _" L% D4 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
" d! o! l% h6 X7 ]$ ~# zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( ^ `3 C- \8 D% ?- ?) V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 B! K) c9 l3 L, S% l# A$ p, n/ T
Set Up Web Hosting
2 j% q2 @! b1 X1 z. lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& q. }/ J2 j, z. R! r; z( n; I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) r& }# |* V+ D4 x0 m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; k2 ]* f- D5 |% o$ lwhoever else is on the same server as you.
" a2 f! x6 I; S8 Z6 i9 mSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% T/ v& y3 L' R, p' y ?5 `enough that the visitor can't close the window before your pop up is even shown. You have about 3
# u/ @, J5 J( x! U- q, a5 M& u/ h" mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 ?8 f$ y; _& p# F0 @
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 d5 ~4 v/ S& j! i. q( s
house full of roommates (hosting customers).
0 Z. F5 T' E* m8 A: YIn shared hosting, this is like having roommates where everyone has no specific designated area inside
# [8 l/ N. z8 {& ^2 a+ othe fridge where they are supposed to put their food. Everyone just jams their food in however it will. {' m- l4 ?& ~( K7 V0 q
fit. _5 h; N# \- M3 Y* H6 I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 B. ]. ^6 ?& ~5 E- A8 J# u& y+ Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ @: O- F3 Z* x% Htheir food. Everyone else's food in the house has less space to take advantage of.8 u2 ~7 T j2 K; E5 Q8 J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 V/ i1 L1 L# J; s
any type of hosting this is a bad thing, and especially while running PPV traffic. b9 [* b" U; J4 ?6 o6 M
In the case of a virtual private server (VPS), everyone in the house has their own designated space1 o0 J! p7 x A! u' V( G3 K
inside the fridge to put their food, and other roommates can't come into that space. The server is
. k9 M6 E5 E6 ~# dpartitioned, so that each customer can only use a specific amount of resources at any given time.
& _/ d3 | ]' }3 v# T5 U; o, KA dedicated server would be like having the whole fridge to yourself. All of the server's resources: B( v/ ^: o2 Z2 E
belong to you and no one else can use up those resources. This makes it possible to serve much more0 D( H) Z% m* [9 V
traffic, faster.0 a8 p2 k) m# {1 K# [9 e
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 s0 V1 C- ~0 t" ?9 L O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. J2 z0 s5 f" p& j
here:( g; l; \! n9 B) f- c5 x8 U# e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ n0 _7 x' T/ y& V; P5 V* D
VPS&highlight=hosting
; ^, Y' \7 S2 F7 [7 [3 m5 dDedicated-Hosting-vs Shared-Hosting
' @" g* L2 T1 B3 t# dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, I1 ^9 j! L/ [. K" I& Q/ R
Hosting...Your-thoughts7 ^/ B, \: |, j7 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" E q4 t; g: [0 x" i2 R, uHosting Providers for PPV
I3 J5 D& O# N( J5 q1 \2 XBeyond Hosting
" T$ v: u7 L H2 Nhttp://beyondhosting.net/6 G% g" ?" x' K" _+ c
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: O# U% Z/ P, e, U- V9 Kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 Y8 W. u" e& y) @: m- q) y
direct linking with PPV. Also, these guys provide great support.
+ Y3 J q+ P. ? n7 _( z8 N; E4 o& g! ^Prosper202 Optimized Hosting; [. j/ `" G8 V! F- x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 S' E; k# d; u4 ~. SCPVLab Optimized Hosting
1 C. \) J2 d0 Dhttp://beyondhosting.net/CPVLab-Hosting/
9 t6 ?; K- Y( p! {Domain Names for PPV) M3 s- {- b. B5 n2 \4 A9 ^
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' y6 r6 g7 V2 g4 Q$ s Y
where you're going to host your tracking software and your landing pages if you decide to make them.
9 b. ]& Y! [# T+ O. GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ ]8 j( b+ a& |5 t! q% m( J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
S+ _$ } I8 F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ ~+ D7 O( r! b$ r
term or build a whole website.
8 ]% H- N( h; L6 T, KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install2 U& C+ K: m$ |- O- F- t
tracking software on your domain. This is really important, because it is necessary to track your1 X6 Z2 c6 g0 M3 u
conversions down to keyword level so that you can optimize your campaigns. Without proper
' R! G. d9 H/ H. qtracking, it is impossible to know what is working and what isn't.
6 Y# i) A. i; x: ~- JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. f! L3 G- l4 ^ W. H% v2 ~9 mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, |$ G4 e! W+ SProsper202
+ }6 Z- {# J' Q% U/ ?) \) _http://prosper.tracking202.com/apps/$ |8 S, x, J7 C6 ~& [% W, c4 z
CPV Lab
2 f; g5 E+ M& ~' e- ]6 m( R/ lhttp://cpvlab.com/
/ U. J' g. K2 x1 Q1 j( oCPVLab Help Videos5 S$ `2 w5 h# l5 O
http://ppvlab.com/oweiw/oiurw/vdm.htm7 A4 p/ S+ N. q9 \9 j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' W# k N& V3 R- k
industry standard.
9 }& G8 @) E0 B5 r* `) O/ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 b% y/ e) q [/ x8 E( C9 @
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ U; R, d% v A2 j# X+ x% u" c
good support if you have problems with your installation.0 u" U' }# Z4 A
Tracking 2024 l5 J6 `7 ]# }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) s' j9 j$ _* a4 \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! @8 R( `1 i+ q) e8 Z1 D* k9 m* \
area.9 ]! U z+ Y6 |" x
If you choose this option, keep in mind that your tracking software, one of the most important parts of9 a: J9 W8 J" j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- L0 x" R! B8 P7 `8 N7 r
interface, and their hosting.
- R' n5 [2 g* f; D5 }) B* sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
- p0 [1 ]( |3 \$ J: a: \and targets which you are bidding on. Leaving this up to chance in order to save money could
5 K% t( ^! r$ @& b0 n5 R0 A# n. xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) h8 ^5 B1 M$ `were using.' Z+ C, y2 w/ q0 w" c9 _4 Y2 @
Choose An Offer
/ U, |1 H' y) J. Q# J! p; }Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) k+ E! s9 G& Z: f5 S$ O3 m5 nLesson on Offer Selection: s. u8 I4 [+ Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, n L/ k; Y- N8 Z$ O+ M6 ~2 t, b8 i3 rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 [; Y* @' n$ @- m! A; {+ k1 eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 C& C: ]0 o. a; x* s8 X/ [
LeadImpact as the traffic source.
/ K; [, K* ]* i5 Z0 SNow the best way to learn how to put all of this together is to just get started. For some variation in
' h6 _, n7 S1 E2 J; E- W) ?the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( m+ h' I, R( i/ j
campaign.1 _& ~ P; e, w6 e8 a2 R5 i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) X9 }1 F+ ~% W, }' F3 F E8 U* wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' `' I$ ?/ ~" wthat all traffic is accepted.& P8 B* B; O0 t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ z( O- ]2 x v% H' k
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 T. z% N% q3 x* q6 Xget creatives like banners or images specifically for the offer.
6 V8 l9 U* x9 q, y0 D5 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% ^( \1 Z0 `7 j& A+ LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 Y, M5 F/ P; c9 j5 \5 z0 y; t
track my keywords. Without doing this, it isn't possible to see what's converting.' B) J9 \* B* ?$ C8 U, e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 V6 U4 V0 a( e0 h& X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# S! a& }; W5 F4 b# S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the c A# _: Z5 N { u8 A/ J8 e
bottom of the page:
9 @% R* c/ ?6 H; K. D* V4 _" |7 nNext, I have to cut and paste this pixel into my offer at Ads4Dough.* _ [. A: `) @2 R) h8 K4 V$ k) H
Click on the offer → pixels → Add a new pixel and this comes up:
) ?' z8 {- a9 EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. o# c5 `- V9 G' `) h$ bfrom your software into the box that says 'Enter URL of image to load'.- S4 X- g/ |' [" I$ x
Once you do this, it should look like this:3 c) B9 {4 D" K2 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 {9 j# I8 G6 nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# @5 P) X; F' S# T3 P0 B* U
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* l9 F7 x3 ]' E1 [4 M6 lProsper or CPVLab.
7 Z9 w8 J% k6 A% x4 V, B7 y/ H% {! o; Q! ]* S$ B, v; h
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发表于 2012-12-27 18:47:17
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