|
|
PPV GUIDE [PPV新手入门][28页]1 j" z/ F) |4 E% Z; t& ]2 M
详细的请下载电子书！0 {3 |) J0 F4 P/ \8 W- j9 t9 ~
7 { P( O2 F& M
+ @$ w+ e9 u# U, tNewbie Guide
/ l6 M' n/ E% g8 ~6 NPPVPlaybook.com5 t2 v. Y' z8 y3 |# R1 W
Tracy Shaffer
# t; U% l- c) Q0 \/ }David Ford
! h0 e$ a8 W% g0 n9 E) d0 r {$ g9 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 F5 u) n% U: S4 h2 A
Getting Your Mind Right to Start Affiliate Marketing9 \! u. c. ^* L1 P) h) v0 p
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ [) ]' {/ f0 Y u4 I: @
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# x. _ J# P" fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- X4 J8 B5 O& hwith any success, these claims are laughable and far from the truth.$ |$ C8 `2 j( F- x. J% F
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( C; j" _# K- X5 m
flow management. The main benefits are the low barrier to entry compared to other businesses, and, f- R0 R2 b2 N/ x9 X* [
the ability for a marketer to be a one person shop and make an incredible amount of money with low. y! V( M! h9 b" B1 o$ P
overhead.5 T# V9 b0 _8 e. H& s4 Q6 P' r
The winners in this business are the ones with persistence when nothing works, who know there's
* }7 p" `: p4 @9 gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% [5 r+ Z0 q* h9 ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% x+ Z- r J! \3 u4 f' w- tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. Y% |8 Q5 Z% \' o; ^4 uMost of these things happen suddenly and without warning, and they all contribute to the amazing
* S( d" m2 N: D# u4 i6 ~% p Elearning experience available to anyone with a few hundred bucks and the ability to open an
: _' b( o! K# ]% R: B. L, ?advertising account.+ s8 y. N5 O! p5 y3 \ p' |1 l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; ~% a# r* f% `# T* w# ^; Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ \; B C' P3 F. x0 j7 K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 i- u! I1 t7 o' K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* v; h' \7 M/ u% y( B8 `0 oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ f8 F" o2 [! hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 W4 L6 o6 l1 `1 j0 d: [
started building.1 g! I$ x6 _4 j: [' b! W/ }% m. H& g
Things you need to get started:/ N9 V" b: a& P a
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' D% `, H/ q; ^+ a6 ^/ X7 D5 n3 m4 L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. w) q! W) ^' b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 o$ O" z6 P2 _3 ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% O$ Q/ d4 |; ]/ PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 u D' i& _4 N- }with PPV.
; a9 U7 p! X+ DBasic Getting Started Definitions# i0 [' |, x" R; F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 b5 M# u5 C6 S. E6 { {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 K6 C' L* d; I' e$ D8 r7 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% t6 P6 N4 `- ?8 L+ e* jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- k, A4 A! e/ @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate p8 z* O& r* g- Z& E* r
receives a commission on that product. An example would be the Amazon.com Associates program,
( y' R3 [7 ~% I) [- SComission Junction or Clickbank.' v- K3 j: R2 W6 m0 [$ m$ p& v; R
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 E7 S. X7 E' F( V8 qan action like filling out a form, submitting their email address, signing up for a service or sometimes' x0 H& r5 s/ C! y9 l# e1 z+ X
buying a product. An example would be Ads4Dough or Neverblue.$ `% h1 m- C+ r) B6 V
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. N! B8 y6 r" Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else( K4 s M. R3 z5 o* Z) M s( h
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 _6 q8 Z; _6 d/ U9 V) {% T' M& Z
right from the start can really help you.
; f% W6 r2 n9 I/ E' f* R* q& Y- g# kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' o4 q- }8 l5 ?8 p' kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" a7 W# {& y9 p# tview, starting anywhere from .01 or .015.
- K$ l& p' u2 M8 yIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 Z; d) d, C* G7 R4 gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ l/ s4 Y5 j3 z8 J- nMediaTraffic, and AdOn Network.3 n0 R3 p1 ?% I8 w: x9 T
Don't popups get blocked by pop blocker software?
" i9 v% z- y( rNo. Popups are served in a new browser window as if the visitor had opened the new window
5 f2 l8 f5 t5 h) n' S: jthemselves.
. J" D4 n! i$ Z/ M' B6 V7 bHow many popups get served to the visitor?9 Q# O8 v2 X1 y7 {4 L
The number of popups served varies depending on the PPV network. Some pop more frequently5 o+ f) L$ `" w/ f P
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 k9 J5 h2 ^' j5 C, C
serving this kind of advertising, so they have to toe the line between keeping their software
, K/ G8 E0 T( J: Hdownloaded and still making a profit.
7 I+ I# `$ x5 K ~Isn't this type of software bad? Why would anyone keep it on their computer?
9 X, \+ u6 k- s/ e# O9 }+ jNo, this type of software doesn't harm the user's computer.4 J7 D+ W) t* T$ ~" x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 d. f0 D+ n8 N' F& n! ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. k- Y! G9 G! D4 v$ i0 B8 U% ~1 vthat they can continue to have access to the incentive.2 b9 G2 e+ J, T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ u5 ~: `$ D6 zHow to Get Accepted into a CPA Network
, P* M( k7 ?9 H9 A+ a* _ nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" D8 a' W5 u" O+ u3 S# M; Oto start looking for networks is Offervault which lists offers and lets you compare payouts across& `% ?5 ^# n' l" g2 d$ A y
different networks.0 d1 W W! g7 i% a3 F% d
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! N! y) T: j6 ]8 Y) Q0 G/ N
application and be as specific as possible about your promotion methods. Usually some time after/ G. `& R, w% g
receiving your application, the company will call to interview you. The phone interview is a critical% a7 A& [9 I: [$ I/ T |
part of the application process, and most networks will deny your application outright if they can't get
2 E" O. w. W! S; _2 Gyou on the phone.
6 N2 _/ e; W5 ~ BOften, the person who does your phone interview will actually become your affiliate manager after
. r+ ^; p; ]0 R7 X# n$ |7 pyou get accepted, so it's a good time to put your best food forward.
9 o' w/ b, j8 d- ]You might not relish at the idea of someone grilling you about your internet marketing methods over9 |9 w( a2 x0 z: J/ `5 q
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 F. A' T7 Z0 ~, E9 A; z4 oWhat methods do you use to market offers?
, t9 ^5 I6 W% @( O6 B! T5 P$ h3 e+ UDo you already have a website you will be using?* b0 n- v0 V- O; f1 C
How much is your advertising budget?
' T7 K$ s$ D Z0 |$ r5 X( M# M! |) c( EWhat other networks are you a member of?
" L5 Y; _6 f$ e0 U4 j! mWho are your affiliate managers at these networks?
. l8 W+ k, a5 u. G3 O- NDo you use social media (Facebook, twitter, etc.) to market offers?6 t. I8 L% A6 c# ]1 p' F
How much traffic can you drive?4 m h9 B0 q3 \) s* A1 N b
Do you have a personal recommendation from anyone who is already a member?
5 U9 f0 g5 R8 t2 eOnce you provide satisfactory answers to these questions, the network will approve or deny your
, t0 _; a* @6 ^1 N8 Y' q9 Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, G& `; v; r) c# E4 Q/ f+ ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ F+ n4 [( {! {, R8 e$ Hfor the network can be helpful.9 X0 X- s; k4 z: ?. L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ n0 M9 b: U P$ j' qSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* ]: n. Q" v& B6 ?* A6 @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 N/ T6 x3 Q* D' L0 k% Upeople can open a lot of doors as far as networks are concerned.
* b2 U) L. a' x( F ]After You Join a CPA Network) f: Q, c* |% H& y: o& [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 [; m4 o& t- }. j4 s2 f+ \and make an attempt to get to know them a little bit.3 W" k# j1 r7 b `
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- g6 `: T8 y, j7 @: g6 G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! f' K% h! V# l4 l9 N+ r* R5 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- [. y) b7 v" p5 z: Y" J5 @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 K$ O) `' ~, m% e# |% t: T' v z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% O, w8 L; M( p
email.
" _% m7 q0 j- q8 d" TFor more helpful info about dealing with affiliate managers, check out:5 b1 O- A- I7 Z3 j6 f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' e# W$ `. |/ u) T: p8 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/: ^3 L+ S- k$ Y$ [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 Y& R, Z5 h2 e( r+ V( a% o
Set Up Web Hosting5 v" L1 g! b [$ L
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( i, p. ~9 j+ N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 A1 i# ^% G/ j5 H
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 x4 S7 m1 N8 w8 F" P
whoever else is on the same server as you.- O8 \! p) \* ?5 o3 e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 C4 N8 X( }2 ~# _5 v" A: l
enough that the visitor can't close the window before your pop up is even shown. You have about 36 A9 [ M8 c5 ^2 }: B: u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., T0 Y, W( z. T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 [' Y, G; P; }7 E4 r
house full of roommates (hosting customers).* ^$ S/ }# k) L6 }6 R; a
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ k+ v: e0 G, Q5 _) Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ [ k$ f. X$ U2 h' cfit.6 d3 |) r) t, |$ b8 S- w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- v$ Q6 K! C! O6 x! X# Ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; M. M9 E8 X. c2 [ @! Wtheir food. Everyone else's food in the house has less space to take advantage of.% B; |8 g l. s& W
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 c. l% I6 ~. }1 L$ kany type of hosting this is a bad thing, and especially while running PPV traffic.
, O$ ]; s8 l' eIn the case of a virtual private server (VPS), everyone in the house has their own designated space6 C4 E- `* _5 w' M
inside the fridge to put their food, and other roommates can't come into that space. The server is
& f# j; X( r3 t1 J) W. ~; Opartitioned, so that each customer can only use a specific amount of resources at any given time.. f1 j- U2 D& z% W. Y. o) r% b
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- f3 l! _- A! g4 H0 \% Ebelong to you and no one else can use up those resources. This makes it possible to serve much more3 R0 {5 ]7 @& @' c% D0 g
traffic, faster.0 x6 u' b+ a& j( E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: D- q+ J3 `4 D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
{/ X) p: G! Y8 G- B' {here:
" v( F# M. B+ B* ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' `0 g% \9 l- b: l6 R. b
VPS&highlight=hosting
+ C- Z3 w ?$ l$ s) T" nDedicated-Hosting-vs Shared-Hosting2 u2 W4 C8 \3 q2 \& _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: V: J0 |9 R- f2 o3 d! K# w" B0 bHosting...Your-thoughts
' D/ G; l S; H# ]8 P" @ Q& O. t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 Y* B, `) Q7 E1 x' y {Hosting Providers for PPV
1 D0 G- _1 z. s5 W0 TBeyond Hosting7 L2 z# }8 `3 E
http://beyondhosting.net/4 m! ~% M3 C) i3 L, @8 z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" }- }; A- Z; X
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, Q% @8 A: k, F/ u X- ^* W
direct linking with PPV. Also, these guys provide great support.
8 N& E9 r' H/ F' \Prosper202 Optimized Hosting. a5 J% d. X! l, t( H3 v9 G4 v
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* \- K& q$ n# M: k9 z3 qCPVLab Optimized Hosting
3 N4 } s8 W' U0 a" v0 {http://beyondhosting.net/CPVLab-Hosting/
6 E9 p3 v% z a4 O, cDomain Names for PPV' F, q( U1 x2 u s: x! N
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& H4 J; G+ D) m" m+ vwhere you're going to host your tracking software and your landing pages if you decide to make them.' U$ s- Q8 v9 s5 z! L ^% M, b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," t h, y% ^; J6 N+ h) x
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ [1 n" c2 i; f5 v/ A! |! e1 S) L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 r$ K- V! [3 B6 N( l) B8 ^
term or build a whole website./ Y& ^8 }9 G& S: c* l
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 b7 b, H$ z B" Xtracking software on your domain. This is really important, because it is necessary to track your0 e3 t0 K8 c. Y& Q9 q
conversions down to keyword level so that you can optimize your campaigns. Without proper8 V1 u5 l7 i2 v
tracking, it is impossible to know what is working and what isn't.
+ t9 S8 T# y; Y7 t- ?' |; OTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% l; ^; W5 b& U5 a' p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 \0 ]* A& M/ L' { G5 o
Prosper202
} |/ E+ w: v( i; X% u' whttp://prosper.tracking202.com/apps/
. ~4 B: `) U, H$ f; @CPV Lab/ g2 E; p* _* u: t6 N
http://cpvlab.com/
' W. ?+ Z3 h( N, _5 S! eCPVLab Help Videos2 ~8 `8 p8 k6 ^
http://ppvlab.com/oweiw/oiurw/vdm.htm- l* p9 E- ?4 v) `8 ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 H: Z1 Y& R' k% mindustry standard.3 {# j% `* K2 F* t% z+ M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 e1 S% \& j, V6 K2 |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 h7 f7 Z* [0 N0 m+ ^ h6 O3 ?4 [
good support if you have problems with your installation.- C5 e1 V5 M% l9 l
Tracking 202
8 T* a w4 @/ Y2 a( tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( D: l# E. J9 t/ o, I+ x: }
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user s: a- B+ W4 [9 n1 T6 y& Z
area.. D* ^3 z% M9 b. u" C& y
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 z, M% c7 Z' K% O- e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ N% m1 k% }5 c! m
interface, and their hosting.. I3 G# G* k2 A t4 n
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. Q. Y; {: ]) Y! Land targets which you are bidding on. Leaving this up to chance in order to save money could$ a) `: n7 s8 T" ]- b' Z' B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- D) R1 J+ R% d4 t5 p! @" M
were using.
+ }4 z1 Z Z; kChoose An Offer
0 K5 ~ m9 V' P3 L* B! @! oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 R( n$ N: ^5 X- HLesson on Offer Selection
" N! U k2 M" O6 p, v9 d- Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
# X% p/ K5 L2 R: zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- i7 s0 V2 _5 \* b
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: J$ E: _: Q% l% S7 T$ D9 i
LeadImpact as the traffic source.
: O6 I! W0 F; J- D5 D5 mNow the best way to learn how to put all of this together is to just get started. For some variation in1 N% x5 ~4 }9 b! o' p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 i' s8 E& j" D& _0 w4 o
campaign.
: b- A2 [' t6 D) cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# _6 Z8 L0 P1 Q6 b, M/ O
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 ?( e. k/ y% L Dthat all traffic is accepted.. ~5 ~ f5 ~1 D2 N" `0 u6 u
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ Q/ N s' O6 B$ s$ B* V- Z1 R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- ?# n# a, T( L0 kget creatives like banners or images specifically for the offer.0 k% M) Q" x, R8 U' D: u' i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. h# S, U% ~4 z4 R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* v h% K4 [ G& H
track my keywords. Without doing this, it isn't possible to see what's converting.
5 W' q' y! e2 `$ \' C ]8 Z' xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 f! _, _. Q6 {+ w4 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 m1 N) B+ R& Q! tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 H# e8 {* f0 {! N, Y, \6 \# s
bottom of the page:
, }4 J! W8 \. v" K1 Z; M7 W) w8 INext, I have to cut and paste this pixel into my offer at Ads4Dough.
# X( O0 B! i; c0 k; m- zClick on the offer → pixels → Add a new pixel and this comes up:) f) B% j; S% f+ |# s2 U! c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 y! I# A" q; g8 p; cfrom your software into the box that says 'Enter URL of image to load'.
6 P8 \* k% M" KOnce you do this, it should look like this:
S1 {9 _7 `3 O7 F2 O" H- ]* k; s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( O( c* K% y: v+ v* G/ A; E
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" {/ u) m% L9 w8 W! a# k
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. Q* _" O2 E, m5 K
Prosper or CPVLab.3 l T% Z# v+ R* G
. k) K5 l) M8 F
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
