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PPV GUIDE [PPV新手入门][28页]
% |$ L$ P; ^- p' x9 d8 m- a详细的请下载电子书！
4 R2 r5 m& t9 d) ?& A2 [2 {6 o: m
5 a9 h$ u U1 H4 a' R7 C* N$ g! j% }9 p" @6 A
Newbie Guide
$ O; @) P/ U% s, |$ l7 h3 Y) {PPVPlaybook.com" ^& q+ [6 Y0 b- E4 \: W
Tracy Shaffer/ o3 O$ m+ R/ S7 y, a
David Ford" M- n5 N9 Z& Q: K/ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 M# r6 ]: R- \. I% BGetting Your Mind Right to Start Affiliate Marketing. a4 l. t/ P3 ]- a$ U
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 d* ?3 _7 n( C; j9 Q8 ?
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 d3 W6 u, Y& myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 d6 }; U( B, r a
with any success, these claims are laughable and far from the truth.
m7 g- ?6 `2 f& f9 @7 }Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( d) b- q( X* F* d& Z% c+ M
flow management. The main benefits are the low barrier to entry compared to other businesses, and4 u. d8 Y+ }2 T0 y% ?5 s8 u& E
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 k* ]" i, T+ t3 p# C& i( r `/ m8 _
overhead.9 M" i' U! k. }+ t( O/ x
The winners in this business are the ones with persistence when nothing works, who know there's
. ^" K# _' i" l! Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ m& V. t) E8 y; |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ a0 t: l5 \, I L0 |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- k$ M6 F0 i; p% G0 g9 o/ s) v1 ^Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 q9 ^+ E# k2 N! Ulearning experience available to anyone with a few hundred bucks and the ability to open an. m% g0 f2 \" }: L& G$ ~
advertising account.
% V& K+ Y! ~+ sYour competitors are willing to work at this around the clock. This isn't a push button, instant business4 b4 p2 Z# { P' v5 A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ n' A$ ~+ S2 J. Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ {, G3 g7 M, I2 x8 Btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 N6 K7 j- G. d" @. \( H$ [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ d# g% E' b6 u) \, tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* L- W! }2 E4 ystarted building.
0 ~( H( ~& L" U- X. W0 [5 l3 MThings you need to get started:
" j8 m1 w+ G: C0 i) \4 ?% V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 i: Y+ v: C( W8 D# w3 d# t3 |9 @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 O6 P8 v) m) i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- Y. Y. U: n3 [( h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ Q# a2 n( {2 H5 @. U9 SThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" c+ c' F$ A6 {% Z
with PPV.
5 T4 k: i& V- X' }& M, m9 g8 sBasic Getting Started Definitions
$ L! Q, t9 L. m1 d% A/ p. ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) i) m2 [$ j1 V6 {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' J3 z6 l2 f( n+ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 o& [% s- u; d$ b# utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).& [$ D' S" J! s9 h r/ w N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) i8 Y+ G3 t% Q( u. p+ S* Breceives a commission on that product. An example would be the Amazon.com Associates program,* ?$ a0 P# b' W6 t' Z
Comission Junction or Clickbank.% N0 Y$ R5 P- b9 P3 ]) d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. \4 L! C# \1 [4 N% ]- J5 jan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 C# X% B8 m9 d9 pbuying a product. An example would be Ads4Dough or Neverblue.
' t$ u6 v9 y6 y5 O& eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 @+ O6 K+ b6 l" waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: h8 z/ D# b# ~3 w8 brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
; \# V; L# M0 @. b2 c4 {right from the start can really help you.
* G1 y! }" s5 Z3 i* @/ l& QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 [. U) B# v+ u' F; d% f% Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 i$ i7 ]( }9 d! Cview, starting anywhere from .01 or .015.
; ^3 G5 r2 u! Z$ I6 DIn order to use this type of internet traffic, the affiliate can sign up with a number of different
3 A8 ~# J% { V& V+ Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. A) `' E9 ^* Z' c! F
MediaTraffic, and AdOn Network.
3 I8 p' w& M0 ]! ~/ YDon't popups get blocked by pop blocker software?
+ Z& X, @# {3 ?( N- XNo. Popups are served in a new browser window as if the visitor had opened the new window
. C) P8 t( {. _themselves.: e* T8 A! S( A$ G
How many popups get served to the visitor?
8 {5 c$ w3 H, p" a6 hThe number of popups served varies depending on the PPV network. Some pop more frequently
: W/ Q/ F, o# ?, x) n% v( f' w$ k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 S( `" ]4 T1 `) a9 Z6 T4 N1 a
serving this kind of advertising, so they have to toe the line between keeping their software
& ^9 j/ l+ x9 u! ydownloaded and still making a profit.3 n+ r4 _3 N% g3 a/ Z$ P( Q
Isn't this type of software bad? Why would anyone keep it on their computer?
/ G3 S4 S8 g/ K: HNo, this type of software doesn't harm the user's computer.2 g. X- b# ]& T8 c" U! o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 I `+ e% d; f1 _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! t: E* V1 p5 n- J" F% g5 o
that they can continue to have access to the incentive.
) e& {/ }$ V2 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# }8 n* S& L/ e, x3 nHow to Get Accepted into a CPA Network ]0 f0 E4 J! t) A0 r# d4 `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) B% l2 v* R( f/ f: ^# [! P: M
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" k4 y" A( V: S9 }different networks.9 B7 N7 N( I5 S1 K$ F4 U% h
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. p, D5 s9 i w$ U% k: Iapplication and be as specific as possible about your promotion methods. Usually some time after
/ C% ?) r" a9 ureceiving your application, the company will call to interview you. The phone interview is a critical
& Q0 u- n6 f p- Gpart of the application process, and most networks will deny your application outright if they can't get
/ I d$ c9 Z1 E3 _! X4 w6 G) Y* Lyou on the phone.% M [7 q! R; Y9 |6 z+ \. c
Often, the person who does your phone interview will actually become your affiliate manager after* C Y: @3 M; P% ^) ]+ Z
you get accepted, so it's a good time to put your best food forward.* M, n o& i' A) P3 S0 X
You might not relish at the idea of someone grilling you about your internet marketing methods over* C/ T8 X: B! ^' X. b
the phone, but trust me, this part is critical. Have answers in mind for the questions:# u& b9 k7 E$ e2 s/ |. @ b3 e( }
What methods do you use to market offers?9 [% a/ U Z- q' r
Do you already have a website you will be using?/ q0 o! d( K0 z, z
How much is your advertising budget?! a) q* W' A/ o# ]) A4 n5 }: M
What other networks are you a member of?
; j7 o- Y( h& H! w- ZWho are your affiliate managers at these networks?
$ Z" l( S% K! QDo you use social media (Facebook, twitter, etc.) to market offers?
. b% ?( r& }8 t" @% I+ @How much traffic can you drive?. R- Z! }- Q2 ~% d: N0 L
Do you have a personal recommendation from anyone who is already a member?! U7 U8 q/ F, \8 d
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ j1 `/ F( a+ V' N3 q0 r1 ~5 N Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! w$ Z) N) d' Q- X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! p! p* E7 M+ }& R) jfor the network can be helpful.( m3 X! B( h4 Y+ I- N) c9 j
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: f& I4 N4 | a4 u" H `' E% XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 [) e* D* L- z G0 c
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 }' ~* e% g$ Y' e' J5 ppeople can open a lot of doors as far as networks are concerned.
& ? |, a$ z# O( ^8 u3 b% `& fAfter You Join a CPA Network
1 y- v8 A& U3 k0 m( f0 tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ K$ q8 V; }7 X) tand make an attempt to get to know them a little bit.- J% z( w- \/ ~: A# @* x+ g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
o8 E: T* z* U! tweight in gold. Start feeling them out from the start and try to get to know them. Once you get) M \7 M2 N, P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 X' v+ |+ D; v
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 n0 A2 g4 F s7 m1 W9 o# A5 Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ k- }$ }( u) b* V2 e+ G& a* D. B" |
email.* {# q0 }. Q( D _& b
For more helpful info about dealing with affiliate managers, check out:6 [$ B6 k6 i8 s4 f' \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& h, N: s; u; _7 l8 u1 o9 n
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 u: c i( {$ p, c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 v4 D( P: y" b% v# ?4 rSet Up Web Hosting
4 E7 j* M, [/ z" SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# u3 @ d3 O" S$ j4 k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 L* k& i! r# T$ _/ P, d' W
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( J: Z' I5 ^3 J, z' a8 T. u
whoever else is on the same server as you.
" a8 d+ D- C( Z7 C( P- YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 h. j p/ q/ d
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) Y% v. y4 C0 o8 S- ?* k5 ]seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ Z+ h' y7 n, V6 z- I, Y HTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a" P) W3 e# V9 R! ^3 d
house full of roommates (hosting customers).6 {) A% R1 |: j1 z7 }% F: y& q
In shared hosting, this is like having roommates where everyone has no specific designated area inside; ?4 v _; R& L, Y$ `
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 B( m- _6 o% j3 g* Z3 L; qfit.3 A* P( k! E5 U, L. s$ u D( S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- B* M9 d K, _ b% _" [the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 e1 O$ m' T% Rtheir food. Everyone else's food in the house has less space to take advantage of.
$ d& q, p% n+ H7 ^) q, iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% H: X6 ]1 J: Y2 C" s+ h6 wany type of hosting this is a bad thing, and especially while running PPV traffic.
3 _& D! D+ H" d5 o6 s* ^5 z2 D( aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
- W6 y6 W9 X# q& Minside the fridge to put their food, and other roommates can't come into that space. The server is
( A% I, a- Q5 Xpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 V5 E* D: X) l6 C/ }3 X- ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources; q, ~+ m. p @ ~( N9 ?8 Z& }
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 z/ y4 |+ w% P' v2 q2 G8 qtraffic, faster.
6 z0 ?5 t- J0 }( ]( B5 g7 q" E9 dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., [$ J2 P! s5 l$ C8 V2 j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; _$ N$ D; {: D$ q1 k9 l' E$ \: Z& I
here:2 j# S* t& ^9 i" Y, f! `- x
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 t/ o5 V+ D' G, `
VPS&highlight=hosting
( y( K, o# P2 Q" l. b! Z5 z! u% v- uDedicated-Hosting-vs Shared-Hosting
; v4 H- E* q Z: h: |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- o5 m8 [; V- l8 g- z) lHosting...Your-thoughts
0 f$ W/ J; Q% Z3 ?! Q- R8 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 s5 q8 l; x! X7 b& }Hosting Providers for PPV
0 b; s Y& u; K P0 z* I/ ]Beyond Hosting
+ u( O6 m4 S0 V7 U- Thttp://beyondhosting.net/; }! `7 C6 e4 M8 E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ _& o& b' \5 M+ i5 Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! g$ Q5 V% s( N! a, K+ N- P& L- J
direct linking with PPV. Also, these guys provide great support.
e# I" {. x6 Y) k2 O3 RProsper202 Optimized Hosting! i. d- ~2 }/ x1 T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 D; G# E3 h; r9 b0 uCPVLab Optimized Hosting6 g! B; n9 ]8 R
http://beyondhosting.net/CPVLab-Hosting/
: ~1 F& v( }: A- J( FDomain Names for PPV2 N$ K. x* A) z* G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ ]/ W* L; E3 o: e/ q( Iwhere you're going to host your tracking software and your landing pages if you decide to make them.( c3 O/ M9 x8 _ `- r: o( w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 l5 ]+ Q* f0 ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,. G5 J/ R. p/ N: h# L
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a F% k$ P' s t+ a8 L1 p
term or build a whole website.
$ _' r* N% j4 BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
% V7 s; B8 _/ q$ T/ xtracking software on your domain. This is really important, because it is necessary to track your
; }* Y( k4 m6 w2 fconversions down to keyword level so that you can optimize your campaigns. Without proper# a8 t$ J& H- q1 n, f4 x/ I) t
tracking, it is impossible to know what is working and what isn't.% P- F& H2 Q o3 O& s4 D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: c7 l0 d- F9 P
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: v! e! ~: O U6 L0 q
Prosper202
; w# |3 a! Q, G7 r2 ohttp://prosper.tracking202.com/apps/
& _' O4 P# r) v1 j' \$ M+ c- oCPV Lab9 A& x/ T5 m5 V) Z" c
http://cpvlab.com/
, `# V" z @- d2 _. |$ bCPVLab Help Videos' I' }8 a5 [9 L) L+ Z! Q
http://ppvlab.com/oweiw/oiurw/vdm.htm
9 u: L/ K& C0 yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) Q; v- G/ l$ w3 `2 j$ l5 s, H3 v
industry standard." s: L/ h U: Y9 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 v' l. x' r0 o# S& K& q( Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 q% x2 z" G6 y2 u- l0 J" [
good support if you have problems with your installation.
/ N, C1 g. U8 E* R% W) C* mTracking 202
: V( V6 K& L5 j; QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your" F' ]9 X% G8 G, p6 k6 e7 x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 J0 n2 `2 P3 Earea.
) Z4 ~% B- `( D9 Z, gIf you choose this option, keep in mind that your tracking software, one of the most important parts of
. t C/ p* r: m2 ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' |, P$ r) D2 A, B% W5 finterface, and their hosting.
# _# d' ]8 x# R4 `) cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: R: _7 z& J2 ~1 c+ g
and targets which you are bidding on. Leaving this up to chance in order to save money could/ p' F' ^' ^: A( j3 Q+ `
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& f4 U5 F2 m3 M) R% zwere using.
5 L7 r* |; k7 {/ z# D! j/ Q8 pChoose An Offer( v% v* w) g+ x$ z% S% K4 C0 z2 c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' }, Z2 l( Z( t1 `
Lesson on Offer Selection
" j; r( T8 y: [; b- Q8 _http://www.ppvplaybook.com/forum ... on-Selecting-Offers" ] I6 f4 X# l% }
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 b3 E$ e: r/ l7 K% l$ X" c0 Y% L/ j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! h8 m+ W7 l$ e+ QLeadImpact as the traffic source.+ K( m4 y/ V# L0 E x8 V+ \$ W
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 V/ m' O! p c8 _, D# G3 dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 \0 o. M0 ?; N9 I
campaign.
' _5 ]# c- Q# s/ D4 W* yWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 @0 Q3 Y" R Z1 z9 {2 I
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 q) H$ c0 r' q- t
that all traffic is accepted.5 \5 C% q# y, u' K# g6 R, n( U% ^
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" s: Y% L3 `; X0 QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" B: [, ?' X7 b
get creatives like banners or images specifically for the offer.8 Q+ r$ l, T' @' ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 G3 o4 `- `( w. N
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- o0 a( D( V8 }) {4 w, f# strack my keywords. Without doing this, it isn't possible to see what's converting.
, g9 U! e0 }, z' d g: G, VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; A/ T7 s0 J4 W4 t$ g, I( S6 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 s5 o- Y9 m3 ^4 y! f$ K5 ~+ X eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 e0 |( |" C! S7 O5 H+ d! M
bottom of the page:4 S# h# u) c$ @& V5 @; H
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ o- T5 z" ~8 g$ v
Click on the offer → pixels → Add a new pixel and this comes up:
$ Y; b3 q+ i5 C6 B; }# h$ g* I7 UMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 V3 w4 \. E& _, B7 ~* D0 Cfrom your software into the box that says 'Enter URL of image to load'.
2 w3 K6 G* p* U _( c- J5 QOnce you do this, it should look like this:5 u* a, @2 K4 Z" c. C, x+ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& }: _8 ?7 A: G$ t6 b& I0 cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' u; x: l# t7 L4 f) hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& @: ?9 N; n8 d8 O6 X3 D: K
Prosper or CPVLab.
) w2 w# ?4 x/ x
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发表于 2012-12-27 18:47:17
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