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PPV GUIDE [PPV新手入门][28页]
6 s: t; j% m! S! d) @1 {/ [! c详细的请下载电子书！% l" t- K/ I/ \* @: t* D8 ?
p3 l, u+ Q" O* U% o
& E/ K j0 l2 Z+ ZNewbie Guide
3 H' J# [9 Z, ]" D5 fPPVPlaybook.com' [: v; |+ c4 q% X( ^* Y' O
Tracy Shaffer# ~. n* d8 Z }
David Ford9 X! i9 X1 `0 y1 `* T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& Y+ e- |3 Q7 b) y( H5 n) ~; _& h* i
Getting Your Mind Right to Start Affiliate Marketing9 ^6 ~5 _& x5 Y- ?/ p* K' ?9 Q, H. R
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 w @2 G/ _, N$ q/ T; C
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, D6 v1 C+ [5 G7 S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ X; U* u9 w, \# c H5 L' K1 P# k
with any success, these claims are laughable and far from the truth.6 Z: o, a4 k7 s8 F- R+ ^: V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* W( ^( r: j: g6 C6 \
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 x9 L" K4 j5 _( F6 J; o
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" V, W |* U) d) u. Uoverhead.
, N, a+ _3 y+ \: HThe winners in this business are the ones with persistence when nothing works, who know there's9 C- o6 S$ {* w1 ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: a. N0 M6 B3 ^8 N, ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) \2 E4 L2 l7 t* v& Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 O7 `! _3 q+ u+ S8 i8 q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: H8 |8 u& z# o/ ~learning experience available to anyone with a few hundred bucks and the ability to open an
( \) Y; c6 I L( `advertising account.! X$ x# I' k0 f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
7 U0 c2 V) n- c( W: swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: }/ q- x: s( U4 G/ h( }; O8 s% `marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 G. k: }9 N' G( _4 ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ b3 M/ f0 O: N, W* NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; K1 ~7 }% N3 |% I) H% q! Kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
|: \! Q4 b0 \3 ~started building., j0 e' @9 ^1 ]
Things you need to get started:
( t, D! n- M. K4 K, T/ A1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 r2 F: `3 _) @& f6 x8 c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 l+ J+ F: @. S% ?% E0 N3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ t3 P. `5 y* z1 u( r# O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ L( U, m) \! M6 }: Y: {$ YThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 j4 L$ c" f7 E2 @
with PPV.7 Y3 G9 p+ r% }( v0 z
Basic Getting Started Definitions9 G3 y% @. t. y& o6 \5 w2 U
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" q; k% a. r. Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 \+ }$ ?8 G8 g5 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 S2 ^/ l) p$ w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). k# ^. C9 z% _% G- }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 \3 O$ G9 D% z& t6 W# ~
receives a commission on that product. An example would be the Amazon.com Associates program,
8 Q' s6 S5 O( Q( U. e. u9 E! M2 c7 SComission Junction or Clickbank.
& P. M1 C H7 x2 o) b) g9 oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, ]5 a# Z( ]3 g: R! N1 \an action like filling out a form, submitting their email address, signing up for a service or sometimes. _6 c9 W* f; D+ T
buying a product. An example would be Ads4Dough or Neverblue.
4 w* `- _3 Q7 m9 yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ w; ~% O4 P9 q- n; Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
# b' m- V2 R# Q: B# urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager; x( p1 g! g( @' R1 k
right from the start can really help you.
& {3 T3 ~ z; D; h8 l5 TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% G+ {7 k6 u& w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- S; W7 _% q2 A$ h$ n3 d
view, starting anywhere from .01 or .015.
* R E! |/ ]; ]# t6 i1 R) U7 YIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ d2 ~* i3 T0 O" R) jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 n/ ]* b2 u2 M. v. Q! G
MediaTraffic, and AdOn Network.( v' {( R# g7 R5 M7 f0 g" n# C# c* `
Don't popups get blocked by pop blocker software?
% O2 O' q$ j o9 m! oNo. Popups are served in a new browser window as if the visitor had opened the new window
$ I. V& P) L6 e& u2 sthemselves.
4 t+ U% T3 C5 i" H U- ]How many popups get served to the visitor?
$ R2 P, U+ V8 W3 \The number of popups served varies depending on the PPV network. Some pop more frequently
k" r9 D8 s; W7 c, ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: D+ f) Z( I9 C/ E Fserving this kind of advertising, so they have to toe the line between keeping their software
! P( W- r! ~2 p r- d5 i' bdownloaded and still making a profit.! r U) t+ V& u" @3 K- f7 H
Isn't this type of software bad? Why would anyone keep it on their computer?" ^+ O1 A" C7 ]9 y
No, this type of software doesn't harm the user's computer.
; [. n) o) Z0 _9 ^Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ m; Z0 Y. c) R5 k" b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ U" g0 P) O; {
that they can continue to have access to the incentive.
1 y+ u; X0 d* L w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 v7 C+ W3 `+ O2 k4 LHow to Get Accepted into a CPA Network. t$ |9 [$ | M* _7 M! d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* S0 G" z) ]; x% [6 L( lto start looking for networks is Offervault which lists offers and lets you compare payouts across6 C( O5 |3 i6 N$ j
different networks.
# ?, S5 i; E+ g+ v: R& zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 \' j* \1 d$ O9 M \( t
application and be as specific as possible about your promotion methods. Usually some time after
; O; X; E w* ?0 z& greceiving your application, the company will call to interview you. The phone interview is a critical. b3 F+ `; X4 F1 _& C/ @
part of the application process, and most networks will deny your application outright if they can't get) p! ~1 ^0 `( T' B! ]
you on the phone.
! g2 L+ _2 P! K9 Z/ q w6 k) ]4 uOften, the person who does your phone interview will actually become your affiliate manager after" J. M! ]. Y; E$ M' M* y2 s% q
you get accepted, so it's a good time to put your best food forward.
7 g8 X; R: e% G$ m5 o x- BYou might not relish at the idea of someone grilling you about your internet marketing methods over# l0 I4 \& _* V& k
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 `( u( z8 x% |5 {9 L
What methods do you use to market offers?8 p* j) T9 ?. F, R& t
Do you already have a website you will be using?
) L) e- U+ }; H1 E' rHow much is your advertising budget?
; g$ @& S; K/ {3 {0 m0 g1 JWhat other networks are you a member of?
3 J5 w' ?. x w' d1 |; CWho are your affiliate managers at these networks? K3 C: k$ `* I4 ^- z
Do you use social media (Facebook, twitter, etc.) to market offers?% E' d: b$ y' A9 C
How much traffic can you drive?8 R s( J2 X m' b
Do you have a personal recommendation from anyone who is already a member?) m1 Q. H' z1 ^3 e8 Y6 R0 M
Once you provide satisfactory answers to these questions, the network will approve or deny your& o1 B$ f7 d( p& L3 B! v
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ [* K9 h" g5 X& a9 Y) V* l4 G8 T& ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate* o" S" y( Z' j i/ k
for the network can be helpful.
# {# J7 \; t! [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 |( F [1 y. i7 R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 b1 w+ g" v( c9 q7 r
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# {2 i j7 P) p& V i" U9 s" apeople can open a lot of doors as far as networks are concerned.
$ K8 |7 D: s, P/ {After You Join a CPA Network$ A: p$ h8 v2 v4 I( q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 G, }' E( n9 g6 E/ `" Q; Wand make an attempt to get to know them a little bit.
8 c( ^7 V) o7 a# I3 I+ LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 P4 \3 X9 D) N3 R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, C. j# w+ V$ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 P! \1 |6 m2 _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# F# \7 v9 h; q4 y1 J, v; f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" h9 M" P. N0 r" E5 }
email.
2 i J$ t/ s2 K/ Q, hFor more helpful info about dealing with affiliate managers, check out:! R, n1 l# O4 J0 q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 d+ O% W d: |# d# E$ A0 c- Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/! T X6 o' _5 U9 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! ^- h5 T* T0 T& r% R# G- ^Set Up Web Hosting' I1 u% w# Z6 x8 A* {1 J6 ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& G6 n, G9 C% Q* H @# F- K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% z% |- @ w5 yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 W6 o( u1 U0 k; G8 I' B
whoever else is on the same server as you.1 t3 U1 { Y( K [
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 R h1 d, g: M+ L; T+ {( t; @enough that the visitor can't close the window before your pop up is even shown. You have about 3
; n! Q' Z) S9 |6 bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 g9 Q) L' W9 B9 N! B& g, c" N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 x/ C3 j4 X7 o; O# E# f
house full of roommates (hosting customers).
7 J" m! M1 O1 o3 a$ v* m4 C" QIn shared hosting, this is like having roommates where everyone has no specific designated area inside0 i0 Y$ J8 t6 W" W) Q4 N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! z4 W/ D0 J' T; x# ifit.; Z* ~5 P8 w2 w3 c7 s! {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, C) N7 K& }" R# A% Q1 e0 {
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, @' m% E( @4 Y" s6 ftheir food. Everyone else's food in the house has less space to take advantage of.9 D2 K) ]5 u( K
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 D" ^+ \# w6 }, n* ]( X. p! t/ V$ iany type of hosting this is a bad thing, and especially while running PPV traffic.7 x" Y* A% t1 C% v& ^8 o
In the case of a virtual private server (VPS), everyone in the house has their own designated space
U" ?- _+ ^0 x D& Y5 N6 Hinside the fridge to put their food, and other roommates can't come into that space. The server is0 ]) A. p# F9 n4 t0 r
partitioned, so that each customer can only use a specific amount of resources at any given time.
9 e5 v/ T- u/ r; i$ c, `4 I: B! ~A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 q: R: g- U0 q& V
belong to you and no one else can use up those resources. This makes it possible to serve much more
& |( V9 C% D9 g- ktraffic, faster.
: c5 `5 E; z, a3 Y; K5 o, S: f" pAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, C, |( B- X, v4 z; S ^0 V7 n( uAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- x1 W6 E( f9 t+ O* nhere:
5 c0 k: a _! Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ z- D6 f% G* H& Z
VPS&highlight=hosting
( m' {" B, y a, e" q, |" C) FDedicated-Hosting-vs Shared-Hosting4 Q2 s8 _& I! M. r I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 O5 A: j) B' b W. H1 gHosting...Your-thoughts7 P3 I- z- N' e" j9 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ C, h8 Y8 _) u7 z; A4 w% Y* DHosting Providers for PPV. {& x" W' _8 K( {, R! y& ^+ m, L+ \; |
Beyond Hosting) b# v) X* t: g% ~2 Q; T) U4 K
http://beyondhosting.net/
3 z8 a% y8 x7 A0 i, W1 d# H7 D8 D5 EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* J6 C4 ?6 U0 A# O% k3 f% k9 Sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; d, O2 K3 G) f% }0 kdirect linking with PPV. Also, these guys provide great support./ V" L! [8 }$ F) Y
Prosper202 Optimized Hosting6 B# D G. j9 c/ ^$ j# W7 X' B7 ]: I# W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% k" ~; H2 C: b4 ] M- S
CPVLab Optimized Hosting
+ K! t, |1 z% Chttp://beyondhosting.net/CPVLab-Hosting/
8 h/ R; U' y; M8 x5 ~( t- H, cDomain Names for PPV$ n( L0 ~+ s' {& y) ^9 [' q. o" ]! W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 `( b* N6 k7 M l
where you're going to host your tracking software and your landing pages if you decide to make them.' s& j% L( c: {) ~9 r$ u/ z7 \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. ~, |/ N- ^/ ^8 C: S- Pbland one is fine to start with, to host both your landing pages and tracking software. The .com,, R4 D8 Z+ N# t+ D) _+ v1 o! b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& r o3 g# n; e' }+ v- t
term or build a whole website.
! x5 J8 y- X! H3 ~5 ?! q) wAfter you buy hosting, a domain and get those all attached to each other, the next step is to install* k5 u. ] Y5 C6 M# d( t
tracking software on your domain. This is really important, because it is necessary to track your
9 P( v- G- `+ e: ~" Gconversions down to keyword level so that you can optimize your campaigns. Without proper
- v$ E3 E( t- J! stracking, it is impossible to know what is working and what isn't." i+ e# Q1 Q1 X$ T; G
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& d; K" ~) \; ^! f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& Q$ \- c) t* N' P/ W5 QProsper2023 o4 G4 `2 }: H3 S4 `7 f
http://prosper.tracking202.com/apps/+ F3 N% @8 B9 q2 X
CPV Lab
! }2 M5 z( d$ z: p& ^http://cpvlab.com/% w; X4 \1 C) c4 j0 s
CPVLab Help Videos/ u: S/ t% e/ `2 B3 o
http://ppvlab.com/oweiw/oiurw/vdm.htm
; C( K- P9 S. H5 S4 s/ ?" a: m) MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: w% b0 H3 R. H) I# Qindustry standard.
6 a# k$ n2 j8 ]7 G2 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 \' \1 p( n" H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* r' S% T- x" O' F9 |
good support if you have problems with your installation.
, F% g7 f, D- r0 P1 b& n# ~& lTracking 202
& \( Y/ L7 ` @% O# j8 p: MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# Z$ v2 `9 k, Z1 b' I' p/ x$ O! t% v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* X0 k8 a/ e6 L, u* H6 ?area.
/ z0 ^% ?( d" M9 z4 e6 ?/ ^' w# YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
" `3 X) T8 y: {7 _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 t* T. g9 _" M: ~. }+ {- l* h# H
interface, and their hosting.1 _1 `$ V. o) X4 \* }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* j( z; R5 L% ~8 K+ R7 I+ B1 S, @
and targets which you are bidding on. Leaving this up to chance in order to save money could: L! k# V; t! m7 r x$ d" v
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* o( N4 @" Z; ?6 D7 L& l/ D/ n. @were using.( N" s5 K& i) U1 |, o
Choose An Offer
1 g: a4 ?( H& ~* N7 X+ qNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! p) j/ B c' A! |Lesson on Offer Selection
# A' H0 M- R9 P0 S. |0 s- Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
# V5 U' t6 C5 l/ B3 ~% CIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 ^7 K% ^( e9 G, g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 n( a5 V- ?$ ]
LeadImpact as the traffic source." [7 r% u4 m8 r; c+ K4 q
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ ^$ _8 l$ |5 z% j, Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. N9 S( c, [4 Q' @$ ucampaign.
3 [: }+ I, x* QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- ~" Z- [0 Q! G& Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) D. z+ s. y" j3 |3 `5 U9 s
that all traffic is accepted.
- b& I9 B- W8 y% F/ A( [6 kFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." Y+ }3 e+ G( T s) T2 {# E* Z, z! C
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ t0 q8 j: u( F; e0 @9 B
get creatives like banners or images specifically for the offer.
( i1 E5 g; }/ t8 L' `; q/ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, k* X' E, j1 _1 ~% I
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ k. X2 G5 f) U# P! ?
track my keywords. Without doing this, it isn't possible to see what's converting.1 F2 Z+ b1 T% m. l! F6 a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ p& q h" P i- X+ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, C" ?& ?+ N) R8 \% }) q5 e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 D) F+ m% X a5 H4 |bottom of the page:3 p8 r/ @! ?5 L; a. l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 ?9 [4 b$ ?, g2 `( a. g& B6 r; ]Click on the offer → pixels → Add a new pixel and this comes up:
7 l! Z2 ~* R% ?8 ?- aMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, ]6 Y9 R( S+ E$ n( U7 {, z
from your software into the box that says 'Enter URL of image to load'.7 g0 I) J0 f l0 q+ ?0 `9 k3 o3 s! ~
Once you do this, it should look like this:9 F; ?4 j" M6 N/ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* _3 b; v7 K/ m: J
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 `: t/ j8 o" x p; n# T- g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ Z; U& T5 Y' C) @6 x: @
Prosper or CPVLab.
+ @6 C5 u: S5 J( u8 j3 {2 W8 Q9 D$ V' o: W
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发表于 2012-12-27 18:47:17
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