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PPV GUIDE [PPV新手入门][28页]
2 z5 b) `/ m/ H2 T, V7 `* n! Z详细的请下载电子书！2 A5 p8 T* w ?) @
7 _8 e7 `: v- n) ?' W; d/ u/ P+ @- k$ e
Newbie Guide3 G, Z- ~' M" R: p
PPVPlaybook.com
) u6 a$ [5 o2 {' J3 p& VTracy Shaffer
! w2 ^8 D9 O$ B8 K, NDavid Ford
; {* k5 M9 d6 o* Y! ?* ~/ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 l/ n4 V/ V0 Y7 Z: n% }+ RGetting Your Mind Right to Start Affiliate Marketing
5 W1 i" m) [* w& o7 |5 Y3 AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: l' K7 p. O; z" }: kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
B J. k; R5 }! R: h$ p. p: lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; v- \6 V9 i2 E2 d8 B
with any success, these claims are laughable and far from the truth.
' H6 c) a4 @. V% I F) jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* X, l( F& N: ]; l' Hflow management. The main benefits are the low barrier to entry compared to other businesses, and' t7 z4 s" x5 G3 N s
the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 _9 y8 ^: O3 r9 Toverhead.. r' {& A, J p* q( @
The winners in this business are the ones with persistence when nothing works, who know there's
$ o+ d% D1 `) }( h$ kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." Q" F5 y& _- q9 r; t. n
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ V) K; S# _2 I" j+ O7 J" l- S
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! |, |" u2 x! b
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" ~" W* e* B. Q5 \+ V6 c/ r3 |learning experience available to anyone with a few hundred bucks and the ability to open an
4 P$ F/ I" w( S% m9 i8 }/ R3 Iadvertising account.
- h& ?& n: b* R6 M4 c" ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business3 q( q$ M4 y3 S$ ]) q8 ?0 |
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 t) \+ a H r4 M9 D2 H! p) {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* V4 I2 [- Y, o: j: Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 N: I8 [+ W2 _, F( E) J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' x2 }1 m9 ?9 A: _3 S6 G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ ~4 ~% `, U! V, M2 t/ ustarted building.; L7 k, w0 a y" i$ }- X, | j
Things you need to get started:
. A9 K- T: |4 s" w* d7 U4 B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* W* E2 }( i; p/ X8 C8 S! i' G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 D E' D" O+ Q/ G# C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 n; X' x' V* Q' @
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 x" o, Q4 W7 ?7 WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
) X1 [4 I4 J+ y/ Q4 [. O7 Q6 ^* Xwith PPV.
( {# \( F$ E$ i7 Z2 E6 n7 [# xBasic Getting Started Definitions
) |- t. P) c1 LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 ]( Q0 n) w" y, k6 `3 N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: T: b1 c2 ?: g4 T4 Y, X! m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, I& b* i8 X7 Btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 h+ q9 b: ]' y4 q' [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) z2 S7 A7 i3 g' d+ ^receives a commission on that product. An example would be the Amazon.com Associates program,& m- K9 k8 x, c' F% |2 H
Comission Junction or Clickbank." o7 `8 F2 n. B- _% p8 R2 }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# W$ a, _6 ^8 A( w3 m
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- |4 }. q- {& `- I U: sbuying a product. An example would be Ads4Dough or Neverblue.
9 B$ @) z. \$ w( S% h: RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* N; V) E. z: D. ^# L3 F
account, getting the affiliate approved for offers, bumping payouts and just about everything else' s4 g2 v( _7 ` W( K" D4 a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% q, _3 N9 X" Z5 v% }/ p* g) k
right from the start can really help you.$ o; z+ V' q# i. G z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& x& S9 R8 u# S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: ~( F6 s" r% O: r+ G# `: ^' ^
view, starting anywhere from .01 or .015.) }. i! T4 `& J4 n6 Q3 u1 \& c
In order to use this type of internet traffic, the affiliate can sign up with a number of different; |9 ~* p, w4 T$ z7 M& i, F- J% L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 S- X! {# f8 Y
MediaTraffic, and AdOn Network.7 C1 u6 Q, s$ L: X& ~; Q
Don't popups get blocked by pop blocker software?
. k$ s0 A' Y& q) h) uNo. Popups are served in a new browser window as if the visitor had opened the new window8 B5 B( q- t- b, ?% M
themselves.) V' x1 b, P4 M
How many popups get served to the visitor?( \* U. P7 d# w) d
The number of popups served varies depending on the PPV network. Some pop more frequently' `" w2 p, Z7 k/ E% d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& E- I4 m- R: z9 S8 Kserving this kind of advertising, so they have to toe the line between keeping their software2 V! \# L- l3 Z. ?
downloaded and still making a profit.+ ]' m/ U0 v9 H; T
Isn't this type of software bad? Why would anyone keep it on their computer?$ G: b) l3 F6 `8 n C1 a
No, this type of software doesn't harm the user's computer.
$ h/ K9 C4 \9 [8 L4 oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 f" m( H+ G# d0 G) J0 a5 Q8 Mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
! p, J6 X" h% J& H5 v. Fthat they can continue to have access to the incentive.7 p# l, Z3 }9 \; a% ?9 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& e9 v- j+ g2 M- C$ H& tHow to Get Accepted into a CPA Network d% ]! X# V9 ^) @# A3 \8 N2 V5 x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 R9 q! h% m+ P2 yto start looking for networks is Offervault which lists offers and lets you compare payouts across5 E; M- n [4 N& [) O
different networks.
# q) i& [# K1 m# h3 c( C9 v! hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ m( Z( Y. n& J( c0 |& ^application and be as specific as possible about your promotion methods. Usually some time after
! j+ z- w* f# `/ i7 B/ ureceiving your application, the company will call to interview you. The phone interview is a critical
* e5 i! q- }) w: fpart of the application process, and most networks will deny your application outright if they can't get: m0 ~$ H! p0 y; y! W
you on the phone.
5 T6 k, _$ h) @' k. VOften, the person who does your phone interview will actually become your affiliate manager after
5 {* W$ S# A+ u+ k9 u$ s3 L/ p( @5 ^+ iyou get accepted, so it's a good time to put your best food forward.
# H' J8 t( k- k3 t2 \5 R& K* B! ?You might not relish at the idea of someone grilling you about your internet marketing methods over$ g5 f9 J; D5 w# k. J
the phone, but trust me, this part is critical. Have answers in mind for the questions:: @/ {/ ~+ x4 U) N4 u7 r- e$ ?0 n) T
What methods do you use to market offers?
5 m" `/ r2 s4 l7 p5 B* N+ {3 {Do you already have a website you will be using?0 d' u$ H2 K: e- d6 J! C
How much is your advertising budget?5 s" \/ s) l; m8 {
What other networks are you a member of?5 A5 b# v8 e- A! h3 y; w
Who are your affiliate managers at these networks?
3 B7 ?( l& A4 d- BDo you use social media (Facebook, twitter, etc.) to market offers?
& Q* n1 O2 Z6 H7 ]5 L, c qHow much traffic can you drive?
, p% R5 M, x4 j q/ @, qDo you have a personal recommendation from anyone who is already a member?
7 e$ f, e O6 N$ [$ G: `" w9 QOnce you provide satisfactory answers to these questions, the network will approve or deny your8 F, o7 Y4 O7 f4 K* a9 E! V8 v) E
application. If you get denied, just keep applying or call someone on the phone and try again. Be% a S- J- j# P3 p1 \
persistent. Also, getting a personal recommendation from someone who is already an active affiliate8 o) k+ X8 v3 o3 {
for the network can be helpful.* G7 C' i5 t: I+ x
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 {/ S7 X/ d) H5 {, M% @' ?0 ZSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network L# I3 `+ M+ J2 q Z6 U7 n3 }/ c6 u
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# R* ]- X3 X) D# o6 |/ M; ipeople can open a lot of doors as far as networks are concerned.
5 [ [6 D- A Q5 t) v0 G! XAfter You Join a CPA Network+ i. C/ {- L2 B9 {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: h% V% r% ^) K
and make an attempt to get to know them a little bit.
$ l' I' O# M V- ?. b) VFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their* [/ y0 o5 Q6 [/ Z* ?" r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! M$ b$ D+ G9 _# j1 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; g& ?8 Q) J4 `" c/ o* N6 Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& I3 Y) v4 ~! ~/ w: V' b! Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 d- g6 G# X# hemail.
2 n4 q/ |" p: l. W; bFor more helpful info about dealing with affiliate managers, check out:
0 q5 K& J7 c. R4 Y0 D N" ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/3 `; c" o1 ~0 N* H$ S* L
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ h( L4 i" |! ~6 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ ~! X0 r' \% ~* q6 F! o, H
Set Up Web Hosting, A/ ^1 D( ]/ V2 F+ g# c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. V/ ~& y* t4 Y9 i5 S# _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: }1 e) Q1 P, I+ O' j# Phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ q r7 D! O0 S' q# |' ~whoever else is on the same server as you.2 @. g+ m8 ?; k' t0 t: e1 Q4 j D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 B1 t/ n8 \, s- e' eenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ E. P/ L i. c0 H" mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- H; c# c% Z# M, |- I7 z+ E
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 A! O" }7 K$ f7 [6 lhouse full of roommates (hosting customers).7 p4 t' Q6 O* }
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 q, e8 Q7 u( j* y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 s) Z- Z2 x6 R0 r+ C$ sfit.4 ]# a- h( l- b9 a. V$ o7 _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 V8 q3 `7 x" [: H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate& h: M _# Y, A6 b& t% i
their food. Everyone else's food in the house has less space to take advantage of. y& N8 g6 h& N& z+ [# v# [2 x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" L Q# j0 z2 {( v8 ?) o2 j) Wany type of hosting this is a bad thing, and especially while running PPV traffic./ p5 M8 |) h& i; {4 P
In the case of a virtual private server (VPS), everyone in the house has their own designated space* z1 U% {; @6 H' y5 y4 E8 ?
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ ?( X4 Z5 m; c" p( ]/ {2 i/ E, Ppartitioned, so that each customer can only use a specific amount of resources at any given time.! i( m3 j+ p* t. I6 s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* |/ [6 n& ?3 x) Q* M+ \0 c* P
belong to you and no one else can use up those resources. This makes it possible to serve much more
. E( Q2 x/ D- o4 Q( btraffic, faster." ? u: w2 |, {" R
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 f3 z3 `$ l* g; R3 R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 M: X. a. a4 C- {here:
1 I- {8 F% Q# e- ^0 p1 H8 phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: l3 x" \# F* n: pVPS&highlight=hosting
) _3 A, \8 b5 C, aDedicated-Hosting-vs Shared-Hosting
# d" T @! |6 dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 F: W6 ~( I( m9 T' K9 SHosting...Your-thoughts
8 z* o" s, R# s; ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& o7 H. a5 E+ r/ f
Hosting Providers for PPV1 t( S3 ?9 _/ S
Beyond Hosting' D5 ]1 e3 B5 W# c; q! j1 u
http://beyondhosting.net/0 z/ W1 \% E; b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 s4 [8 p* m3 n7 {2 n3 r& I. F0 Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# g5 i5 ]( k2 V0 xdirect linking with PPV. Also, these guys provide great support.4 e* m8 w1 g6 j' E2 `2 O+ L
Prosper202 Optimized Hosting
5 C5 t) p0 D- G9 p+ X! |http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& f7 R+ P! Y( t) S4 b) ?
CPVLab Optimized Hosting
. u) P2 Q% i3 k2 lhttp://beyondhosting.net/CPVLab-Hosting/
/ O2 {7 e6 U" M' K+ F- [, sDomain Names for PPV
$ }- F4 h) |# |7 O* _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 |) E2 a8 q8 G7 a9 w5 @: [
where you're going to host your tracking software and your landing pages if you decide to make them.
" }* u4 Y) m% |3 x" mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 F2 i& h5 ?% U5 O+ g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# ?+ B# E1 P7 k' v; h/ H9 z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! X$ n1 G, o) }" S- y
term or build a whole website.
) r3 `, Z- D' t4 I! P( V# \; |After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 {$ q/ C' ~8 Btracking software on your domain. This is really important, because it is necessary to track your" |+ [ I8 [8 ~0 {( L9 E8 `( n
conversions down to keyword level so that you can optimize your campaigns. Without proper
, i. N: p3 Z- s& wtracking, it is impossible to know what is working and what isn't.
5 e. [! Z" w: I! n: e4 MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ J( O! O |( x7 j9 bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 K& C+ ?3 I5 e/ Q3 eProsper202
0 p) I9 f# M3 Y9 Z6 u" khttp://prosper.tracking202.com/apps/
. G" E+ Y( X6 M9 ?CPV Lab) c1 V5 N' I' f7 _+ k9 ~2 f
http://cpvlab.com/
/ S% M: O3 S" z( B/ H) qCPVLab Help Videos
& [8 c/ ~/ H4 O0 R5 [* F8 \http://ppvlab.com/oweiw/oiurw/vdm.htm! |+ ^6 W) k+ ?( ?; L: U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 J0 V, _3 V; r* A8 _% ]7 F8 S$ v
industry standard.
' y ?& n9 p4 Z- `( D! _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 j: V2 R. o+ E1 h# g3 B. n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ M) I$ N0 R1 Q' ^9 N' O+ h
good support if you have problems with your installation.: Z6 o& Y: [* p( v
Tracking 202
8 v$ x [6 w7 s- T6 d. b6 a! ~Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 q4 n, E3 r h* E" Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' F( R4 d* K: h6 S; Varea.
3 t" d/ c7 Z' q. n) fIf you choose this option, keep in mind that your tracking software, one of the most important parts of& Q2 N, }! O; L' c( s3 Q* H& ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: G# B9 `- K( O- f3 e; A& E# a3 n- d
interface, and their hosting.8 q* s, F& v0 O: n; }, F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! ^+ w' r% H, B5 J. E9 \% Q
and targets which you are bidding on. Leaving this up to chance in order to save money could+ Z/ O+ h' y) W! F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! d; w; E/ H0 w; ?5 d; d$ z2 u, e1 Bwere using.3 i* n; [& H& y
Choose An Offer4 X; p) u8 u( X! k+ a, x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; J# d3 |! |" }% _
Lesson on Offer Selection+ s0 t* C4 c) Q; t% [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 T- ^& G! G/ K. k1 D9 @3 V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 H! w/ B2 Y' p+ c7 b; ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& t+ K; h& ~/ }; R. n( {8 oLeadImpact as the traffic source.4 ~3 K! U$ r& m4 T
Now the best way to learn how to put all of this together is to just get started. For some variation in2 p2 \; X& i) R2 z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# F( F4 A. v2 l$ Lcampaign.7 g% Y5 ]# V) X2 T( j2 q6 X7 X
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' J7 l8 ^. h4 \0 ?$ p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' p# L3 a. V2 o. ^, g( \4 o
that all traffic is accepted.8 z; N/ d# w* v+ |) v7 P* I" }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 v& ^# _3 J3 kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" r. S0 `' T, x7 A1 Rget creatives like banners or images specifically for the offer.
) M& t4 q5 S! m+ |+ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- P4 u* E* m0 l- R4 ?2 U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% w! Y3 q N. b% u
track my keywords. Without doing this, it isn't possible to see what's converting. z3 E0 Q' g/ l5 q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. Q9 |, g1 X7 t0 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% ^7 R0 R: T- d8 E- Z1 R, t6 ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ p* }0 W0 l" ]3 j/ Wbottom of the page:7 k1 g5 Z$ I0 D- |5 l, N6 q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
7 b1 e, f! [" F1 O& sClick on the offer → pixels → Add a new pixel and this comes up:
) v& f5 `" `2 a( u! l0 d, C4 W+ yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 E9 Z' I7 e! W K7 U
from your software into the box that says 'Enter URL of image to load'.
" m/ A+ p( M% S/ s: [( @Once you do this, it should look like this:
N5 G: m1 G; q/ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 G' C% C8 G- d7 l( [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ y. \( I2 h t, n% NNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 z+ ?& A$ H3 |& ?& |
Prosper or CPVLab.
$ |* G, {( ~9 u- r% m# c9 G
6 [- z" C% O) t- ]/ [ |
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发表于 2012-12-27 18:47:17
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