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PPV GUIDE [PPV新手入门][28页]
& u, y& E' h$ Z详细的请下载电子书！
" T' a$ ?% d5 ^4 _0 L+ u3 E# U, E4 s E5 \( Y: D4 ^: J8 c
& g& D( ?$ a$ E7 V: u SNewbie Guide: D4 B/ f) g3 a% q' t% Y6 L0 T
PPVPlaybook.com+ h+ R n4 B0 k5 x( ^8 v
Tracy Shaffer
7 v# M' ~ r( FDavid Ford
9 S& n K. o ?7 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
O( O, u* z9 h: x9 NGetting Your Mind Right to Start Affiliate Marketing
0 u* U5 q8 m5 w8 eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
f! ]; d! T( }8 k# vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( R% e" P" p+ K8 Z5 nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" h; x) x7 K& F) a; V) b* Nwith any success, these claims are laughable and far from the truth.
4 Y5 M+ P" v& `, M3 N( F& ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% O+ n. x; b( V+ zflow management. The main benefits are the low barrier to entry compared to other businesses, and
- B9 z& t+ w$ I( ]+ B8 w, q3 kthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, g8 g5 l/ [6 b/ c& p! ]0 zoverhead.
/ x; ~" ]( n2 j6 g; M( |: j, ]: ?The winners in this business are the ones with persistence when nothing works, who know there's
: h D ?+ B9 T. j4 ^# V# S1 dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
^$ n* [. S# V% D' ?6 ^The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ D, Z H% c/ Z9 [8 u8 }stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% X. m1 O$ D! b' S) m ~Most of these things happen suddenly and without warning, and they all contribute to the amazing$ l n1 y; i1 Q
learning experience available to anyone with a few hundred bucks and the ability to open an0 j( E% u5 _% A- d; ~
advertising account.
8 i, p7 \! v1 ]& n5 EYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 X6 E# n. T5 m" Gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& \5 O$ T$ E/ X: J" x/ F) u Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ g7 {; u$ k5 C: J) t" F2 l
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. L5 |& D" P0 F! S" e* K) U( ]% a
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 v: _/ n) J$ k" Q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get8 ^& E, M5 [/ j/ ?
started building.
8 M: j0 K; R p# Y pThings you need to get started:: L7 L0 U" }+ j+ l! v1 M; Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); @3 A" E M" F/ j( s5 H5 G" a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 D# d2 X u+ A9 M4 i( |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* o% j! C+ b* R. D, B3 b3 K
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! ^5 X% Z5 r! v( }This guide describes from start to finish, how to get started in affiliate marketing by running traffic* E; K" n9 {1 n. R1 b* q* a$ p
with PPV.* V5 X0 j6 }% C) @/ g2 Z
Basic Getting Started Definitions. s: k( ^. F; o/ k% A+ r* f$ a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 X! I. q4 ~5 l2 {" f& Q, T+ Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 k9 ^# q1 r9 B7 S, f. v' P E8 l3 p- \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 z0 c9 E/ {1 x' {, T' H* j3 F0 J Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).( j" P% |. N. M) G) c2 ?
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% N5 q0 b2 G4 n/ breceives a commission on that product. An example would be the Amazon.com Associates program, p4 ]: ]/ r" M! I- p& ~0 x" K
Comission Junction or Clickbank.
9 M: x* t0 L' O( q3 vCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
e: w/ F: c; i8 [) F# ran action like filling out a form, submitting their email address, signing up for a service or sometimes' {/ U2 N, x- L' ]. c
buying a product. An example would be Ads4Dough or Neverblue.
1 [3 } ^- _0 `( t. lAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' W& C% A9 m* v* m% G A% Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. ~. q7 N1 F3 ^7 D! J. D; }- `related to an affiliate's account at the network. Having a good relationship with your affiliate manager, X8 w3 N4 [+ ]! [
right from the start can really help you.
, r( b! }- x$ X$ l# U, kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 n/ R9 b2 P: b* y/ k" L) ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! P% l/ x' r2 l0 r- k7 v
view, starting anywhere from .01 or .015.+ K, {0 m- J* t
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ ^, ~7 v* p* ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' u# i2 t3 R: w& C C SMediaTraffic, and AdOn Network.6 \$ R' f# \% j \: G
Don't popups get blocked by pop blocker software?
. u2 K3 M7 O$ Q9 e1 ^ D# u( ~No. Popups are served in a new browser window as if the visitor had opened the new window
+ S' T* l* e; c# Tthemselves.
0 }+ Q. ~3 N i6 R8 k: ?, oHow many popups get served to the visitor?
) R) d9 V0 F2 TThe number of popups served varies depending on the PPV network. Some pop more frequently, E2 Z/ X& _$ _, U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
X, f# |+ g/ F0 C4 B* m3 iserving this kind of advertising, so they have to toe the line between keeping their software
5 F: K5 S5 J/ H) [9 O3 Kdownloaded and still making a profit.
* w. X% o% d. n. F+ ZIsn't this type of software bad? Why would anyone keep it on their computer?
e. O) Y" {0 xNo, this type of software doesn't harm the user's computer.
/ z3 g7 f; g2 F* M& F! a7 {* ACompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; F% N8 H' A1 H" y4 A: q7 f/ I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- f4 G/ o; _9 |9 D6 w: V
that they can continue to have access to the incentive.) w6 a: [8 T0 [5 k1 G! D% r b+ F# h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: r" _ Y$ v. u1 Y" v4 Z
How to Get Accepted into a CPA Network2 B6 ~3 }( A6 Z/ _9 A3 M+ u& m
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 P2 p% B4 u& y% s5 {/ rto start looking for networks is Offervault which lists offers and lets you compare payouts across
) F. _' u; y8 @2 l( ?" Ndifferent networks.
" b/ Z5 O5 X6 _: M7 D( GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 R3 I1 e! O& G: capplication and be as specific as possible about your promotion methods. Usually some time after; F; J S& f$ `% f$ H& @
receiving your application, the company will call to interview you. The phone interview is a critical
) G" T3 Y5 l) c/ i2 J9 W8 Vpart of the application process, and most networks will deny your application outright if they can't get' L% |+ H7 {" b5 S: h% U' \* g5 d! U
you on the phone.1 W; u/ U9 d3 g8 I& v
Often, the person who does your phone interview will actually become your affiliate manager after+ Z. ~5 Z! |/ X8 [% D1 ~ x
you get accepted, so it's a good time to put your best food forward.! c3 s- k; h; D6 @/ ~1 J7 K
You might not relish at the idea of someone grilling you about your internet marketing methods over$ u2 y! e# n7 X8 F1 T; ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 u7 m) t* f& Q- U7 E9 X& z; XWhat methods do you use to market offers?6 S8 D' K i- d+ j3 B4 ]+ ]! s
Do you already have a website you will be using?3 G) W: i E6 h$ K M' |
How much is your advertising budget?
- Q6 p& L; X I- g) M3 o4 pWhat other networks are you a member of?# A" o5 C/ b( F0 y6 E9 t+ \
Who are your affiliate managers at these networks?" X% A7 i) h$ }
Do you use social media (Facebook, twitter, etc.) to market offers?
9 E/ A7 Q3 h; D: E" K0 EHow much traffic can you drive?
, X* S* |2 V/ fDo you have a personal recommendation from anyone who is already a member?" d& d' [) D% M6 ^4 a8 Q X
Once you provide satisfactory answers to these questions, the network will approve or deny your7 ^; |% [, G9 Z- q
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ q8 W, V7 r; h5 p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' i% z. F1 F/ Q9 s# q( Ofor the network can be helpful.* P) I% G5 U( D* ~
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ k1 E8 }( w4 W2 m6 ]. S7 Q- SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) a; x9 X' `% {% _: K+ d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 B s: \$ K8 s( P1 T9 W
people can open a lot of doors as far as networks are concerned.
* O1 V+ V S C# k% w# P( hAfter You Join a CPA Network, _) S1 }4 C: k$ B8 @" y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 V. M2 Y4 M, V% ]# L4 D
and make an attempt to get to know them a little bit.
# }% P! W* j4 a& X, E# \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- ]% p# r2 A" c! B$ ]1 |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get+ X# W8 [7 {- g' u9 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- w/ K9 |8 ?/ D! V
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( v8 U" ?; A9 |' y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 N7 _% b& }8 V- \' @4 N, b
email.: L# U" C2 F' b/ j/ n7 Z9 |
For more helpful info about dealing with affiliate managers, check out:
3 V" Y3 d0 A" K5 n6 M# [http://ppvplaybook.com/blog/musi ... -affiliate-manager/0 l* l# Q5 P. I. l4 A$ X8 M- h
http://www.mrgreen.am/affiliate- ... iate-managers-want/! p0 s$ O! F4 \- |; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 Z: m4 T" A+ t, n# N# Y
Set Up Web Hosting
3 D- N+ Z0 m0 ]Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: E0 \* G! E* G$ N3 O0 Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ ?* Z* B7 I+ J. Ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 }# o( g, ]' [* ?whoever else is on the same server as you.
! x4 L& m% c& A3 {Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 k, f) a( P1 jenough that the visitor can't close the window before your pop up is even shown. You have about 3" `* d- D" B. R: Y3 Y7 D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 N+ E- m1 g3 a7 B7 e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- M: B1 R% i3 \+ X: Q
house full of roommates (hosting customers).. \) F/ j) y- f8 w5 O( q" d& g# H' I
In shared hosting, this is like having roommates where everyone has no specific designated area inside
: z, \* w: t5 c8 D$ gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ `* g: E& o4 C3 ^6 X% _
fit., o4 s* ]7 q n1 D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 |5 e |0 s2 H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; _( _0 A- s2 _* qtheir food. Everyone else's food in the house has less space to take advantage of.: {& Q% a) F8 D9 @- Q @# M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' E% z+ @9 j# f) b/ G9 Y
any type of hosting this is a bad thing, and especially while running PPV traffic.: x7 ~( m& X3 a- _% S
In the case of a virtual private server (VPS), everyone in the house has their own designated space
& P; N6 \" P0 P. Qinside the fridge to put their food, and other roommates can't come into that space. The server is) U$ Z9 W7 w. H, {. j
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 L& y9 s0 U5 |- y- pA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ e7 z7 Y: f, [ u9 lbelong to you and no one else can use up those resources. This makes it possible to serve much more
; A$ v7 _, Y4 g1 D5 itraffic, faster.
& r6 K) z& H. ]" z$ c" Q, TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 M5 [6 C5 t9 A3 g5 DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is! D' G5 Q- ~$ w. x+ p* T, Y
here:
: K; E9 u8 Z+ e& `$ D& r; ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 b' P$ j+ T. N/ W% O) g
VPS&highlight=hosting
2 z0 ?- E! @/ mDedicated-Hosting-vs Shared-Hosting
2 s: ~* c& h3 d0 _! ^4 Chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 o9 n# q- X- s, O" m& t0 j
Hosting...Your-thoughts
- z. D, p: `! |( f% P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
a- _8 D# g/ h ]4 T5 H! fHosting Providers for PPV
3 E8 Z/ s- O' ]: kBeyond Hosting
. u. Y2 p+ E6 j2 phttp://beyondhosting.net/0 e" [1 }+ I& E e) g& R3 t! L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 z* z0 b. w4 ]receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: B+ _: A4 R5 T: O' a5 q- Q
direct linking with PPV. Also, these guys provide great support.
& [" ~, U* m; v M- K# F8 DProsper202 Optimized Hosting
" A% @, \; b4 F5 |: g4 v9 P. Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/# P1 l# X/ i' ~. ^3 s* ]
CPVLab Optimized Hosting+ ~- M( m/ d# [5 F$ G
http://beyondhosting.net/CPVLab-Hosting/* Y; t5 b: _1 m6 w/ e# `
Domain Names for PPV& ^) t& E$ n' r2 p! ?% z2 n- `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) i& A4 t" J) U1 N4 xwhere you're going to host your tracking software and your landing pages if you decide to make them.
4 V/ T* G7 T1 f$ x0 g# _Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. j$ N. Q) s( A
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; d) m6 z$ Q9 H- t" K.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; ~5 r! U% _" u/ }) j5 Rterm or build a whole website." ^. K4 w: D2 E" }0 w9 e
After you buy hosting, a domain and get those all attached to each other, the next step is to install" ]+ a; X: O) n0 h$ Q- F
tracking software on your domain. This is really important, because it is necessary to track your
* F0 J) D; T' a, ?0 t' I, gconversions down to keyword level so that you can optimize your campaigns. Without proper
/ l% }. u: d2 Q! r8 A- Itracking, it is impossible to know what is working and what isn't.
' k4 G/ @! P0 b7 nTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" f6 d) b. K$ u' {+ p; Q8 B+ x
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 u7 F( f4 S4 E! O9 @Prosper202
, _: _9 V. M: X/ k5 _2 d+ hhttp://prosper.tracking202.com/apps/
* k( B$ `# V0 a& j* ICPV Lab0 S `) o" P+ C; L0 k
http://cpvlab.com/% Z, w9 C" {$ ~# I
CPVLab Help Videos
3 i6 P# I+ i3 P' U; p+ ?7 Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm8 S* r/ Q# a# I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; U* J2 l2 w, Aindustry standard.
$ o9 g2 C' E. o4 N V0 \- x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 S# M) D+ K$ t5 d gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( D' ]# T* G/ E( {3 x
good support if you have problems with your installation.) B; B1 T( k- s* W* g# L
Tracking 202$ P8 O! c* E" k* \9 u3 h) }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; B. ^' ^+ ^1 {' f5 v/ Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 v# h( C3 t" a/ W/ |( \+ F% ]
area.: k& S/ D n0 H2 x9 ?! V
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- W& G' W. {& s+ E7 D2 ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
M# j D B% |6 e. w% s5 N+ binterface, and their hosting.9 ?6 Y2 \4 k( [ X) }* l
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- J% k, c' {, o6 M
and targets which you are bidding on. Leaving this up to chance in order to save money could
. N3 R& L/ o3 f" w @potentially leave you open to huge risk if someone else caught on to what offer and keywords you: U8 |2 j; {2 ^; ?8 Y% P) @
were using.4 E4 _9 X# n, n- B# J) R
Choose An Offer
* I7 A# b- ?% Z3 [1 yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: y6 z$ p0 `0 F* ?5 o
Lesson on Offer Selection; z- }( p4 ^: b
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 @5 I, A' a, G& Q* V& B. e9 e' YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 x5 N! K, C, ?4 a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" c6 J0 h7 t4 e, @4 v/ I- nLeadImpact as the traffic source.2 l: y) v* K& t1 h7 t! Q2 w5 Z+ R
Now the best way to learn how to put all of this together is to just get started. For some variation in) F T {& k. I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 X2 V9 @2 y3 M8 F0 ^
campaign.5 ?# a) h; B1 o: }: ~* F2 S
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ U/ H1 N, j% o) Epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* d9 g) W# S* V
that all traffic is accepted.6 |" [$ `3 x- c2 T* X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ~$ d) d5 |/ c- a7 J0 W' c$ H8 D; n9 jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 M( g# |, H" s& v
get creatives like banners or images specifically for the offer.4 `3 c& ~1 E4 j) Z, o, h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! T( C. I q, p. u, A/ fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- r: [# p7 @; q) ~' Y8 `3 \track my keywords. Without doing this, it isn't possible to see what's converting.
) V r+ X9 s7 fIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ t7 ?8 R- n* z* S9 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ N, b( W J j9 L1 `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 [& ?% y3 N; _6 K+ Y" g' rbottom of the page:
' ^" O$ ^9 d7 R" p. YNext, I have to cut and paste this pixel into my offer at Ads4Dough.2 p6 V8 \. a* O) i3 W
Click on the offer → pixels → Add a new pixel and this comes up:, P( C) c* G+ \5 y$ w1 q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! \( i, y, V4 U% o: k0 D u9 Y
from your software into the box that says 'Enter URL of image to load'.: I2 H+ j# E; u9 L& b
Once you do this, it should look like this:
% p. T5 h2 Q# z7 G7 S- V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 G! k" \. B! X& R" g! [/ N" y" `3 i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) G r* @* [6 _ H0 a8 } l2 wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! v1 ~$ l9 I$ R, |Prosper or CPVLab.
% M: p( [1 U6 U. H- X2 y# q' J4 M4 t% e0 [ a( u, C5 m
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