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PPV GUIDE [PPV新手入门][28页]
5 h3 T1 A' ]- y4 Z& C详细的请下载电子书！
. S* u. b+ m# b9 b# {& ]& q# v& [4 h( O0 x6 B
( o5 _0 J( H7 w! T j' f2 A+ d _1 ?1 N! zNewbie Guide) R: H" @7 C6 [6 y J
PPVPlaybook.com
" M; W6 s8 a/ HTracy Shaffer
" G. j' e$ e* A; _: B, H5 U" I# uDavid Ford e( X! t( H- B1 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( K: W9 A8 k! qGetting Your Mind Right to Start Affiliate Marketing
, n5 U: Q# d, n8 h! nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: P3 H+ S) o0 H8 ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- u# d2 e% v3 d' Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 o v$ _% i' c: y. hwith any success, these claims are laughable and far from the truth.7 j1 Y5 F1 m' w# e0 B- V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* I- e5 o- j# L" C6 \flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 ]( f* `6 t5 T, nthe ability for a marketer to be a one person shop and make an incredible amount of money with low0 a( d9 w' |7 }/ ^& g% S
overhead.
; w" p P8 y* @( w8 o3 _" c) sThe winners in this business are the ones with persistence when nothing works, who know there's( b9 V, T( o& A {+ p/ g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ u6 s$ t/ C% V' \9 j% o* EThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 v$ H, a* @# ]* N! N+ S
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ P+ [2 y0 i& h$ s* ^$ K4 aMost of these things happen suddenly and without warning, and they all contribute to the amazing" D, x0 a- e1 s
learning experience available to anyone with a few hundred bucks and the ability to open an$ b. A5 Z, `( R) U, X
advertising account., x" Q6 ^3 `& g9 X8 M
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 A% V* n$ G6 ?, D+ G4 c7 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" |! ^( G( b( J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- N) ]6 P! \0 v/ z* H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 s. v# G: E! B" `4 YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' @) n2 u; K- V7 Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* \) T; q4 Y4 w( P+ U
started building./ v; K$ ]3 o; I4 R- w! e
Things you need to get started:2 K9 c6 D, a' g/ ^5 ?0 L0 J
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 I# G5 i, I) c% \; z# U o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; t2 D/ F+ w; @) Y' \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 h& h" [; d! _8 S) O: W' R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 X) Y9 K! E; @+ P, xThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 a, _, ^9 d# P6 r \. hwith PPV.. s5 p) L. S1 u# f# a
Basic Getting Started Definitions8 r, A* u; P4 l
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! }; b$ v. N6 aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 ]2 T; [5 Q( a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 I( ]+ O& m. I4 g9 w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. }! j% \; \+ T" }3 B& g7 M2 `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 M Z6 w. R* Z6 g5 k, m5 q6 Creceives a commission on that product. An example would be the Amazon.com Associates program,
) x, i7 ]% @8 VComission Junction or Clickbank.! D; u7 c; p2 A4 d" o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" B6 c2 ]$ q5 X1 _4 A
an action like filling out a form, submitting their email address, signing up for a service or sometimes" O# |; Q; k2 @
buying a product. An example would be Ads4Dough or Neverblue.3 I9 d" s5 Q# \# c) Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; W0 l/ {6 ?6 M8 s6 r9 k+ d
account, getting the affiliate approved for offers, bumping payouts and just about everything else. X' }) g* h# ?+ }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% M9 K& V9 E1 nright from the start can really help you.
' k& i& u$ ? [5 Z s1 e9 v- p) M% y- O8 NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# _0 {' u* \) X. U: W9 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per. O3 V6 Q# p' m' U
view, starting anywhere from .01 or .015.
. O) e1 q8 \: ?1 G7 G% b9 TIn order to use this type of internet traffic, the affiliate can sign up with a number of different
, S' Z1 {! i/ S( o- ^! l& E1 scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ t) T2 L" l3 _( M* S# [4 \MediaTraffic, and AdOn Network.
& T2 W, {% R) ~1 pDon't popups get blocked by pop blocker software?6 U5 Z' `8 Z3 `$ J" R
No. Popups are served in a new browser window as if the visitor had opened the new window
; U4 Y4 e, s2 X3 L7 g9 n& ythemselves.! f# W) g; c) Y( B+ y4 S+ V) ^, _
How many popups get served to the visitor?
. ]6 f3 S. ]$ i* J# A3 `The number of popups served varies depending on the PPV network. Some pop more frequently
0 V7 \' `# F: J! D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ ?. } R. k/ [9 F/ ^8 K) q1 E+ \serving this kind of advertising, so they have to toe the line between keeping their software
; Z4 o4 R% E2 E; a. p7 U/ J. W$ Mdownloaded and still making a profit.
7 U! g, Z1 ?9 e( d/ ?6 NIsn't this type of software bad? Why would anyone keep it on their computer?6 B$ u k7 v8 t Q6 j+ S
No, this type of software doesn't harm the user's computer.
. P! R% m/ M) t7 O, C) w( A5 `& |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; L9 }1 O/ c* ^- Ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so( q% p5 m0 S' n& c! H* T
that they can continue to have access to the incentive.1 M; [9 R7 k4 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 m) U1 A* U: ?$ Z5 RHow to Get Accepted into a CPA Network
& f0 J4 ^& L. w9 `: FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: F. E. M( X+ ~( T' B7 f# Pto start looking for networks is Offervault which lists offers and lets you compare payouts across
. H8 K5 v% @9 q8 {* [* f# Z( jdifferent networks.: y) m) D7 Q/ E- Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 S4 w3 \3 J( Q% f8 ~
application and be as specific as possible about your promotion methods. Usually some time after) t5 M$ @2 Q4 `/ t1 c0 | M2 l: I
receiving your application, the company will call to interview you. The phone interview is a critical
9 \: @+ B5 H* ]8 x7 Epart of the application process, and most networks will deny your application outright if they can't get
& D6 B+ y- k/ b3 G* q' s5 s' pyou on the phone.
1 x2 c$ K1 D% c/ r1 sOften, the person who does your phone interview will actually become your affiliate manager after
" }: F) B# M0 ?4 eyou get accepted, so it's a good time to put your best food forward.
T5 q" ?& v# F6 g; C) kYou might not relish at the idea of someone grilling you about your internet marketing methods over0 E+ Y8 h! U. V+ o& H
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) @0 b6 t$ ]2 z. hWhat methods do you use to market offers?5 U. p o' X6 z- _ I
Do you already have a website you will be using?
) i$ f7 P. h& K! JHow much is your advertising budget?# |$ ~# E3 |1 S+ q/ O3 }9 B: i
What other networks are you a member of?
1 s; d7 |2 _/ ~Who are your affiliate managers at these networks?
1 M6 o$ V7 [1 s) R; `# kDo you use social media (Facebook, twitter, etc.) to market offers?1 t; Y, t: I, p* ~; a6 ~
How much traffic can you drive?% w$ n4 S! \5 b) i' G' w
Do you have a personal recommendation from anyone who is already a member? F% b4 i' n% t8 A4 G' a: T* \
Once you provide satisfactory answers to these questions, the network will approve or deny your+ n* Z. N4 F1 W8 `: N
application. If you get denied, just keep applying or call someone on the phone and try again. Be
" s: z( Y# |: f' s, ipersistent. Also, getting a personal recommendation from someone who is already an active affiliate" E8 K6 R; G4 @( }. f
for the network can be helpful.
: D7 M! w; K8 j' KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 L6 r4 F* U6 f' D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. m- r4 o+ M: v0 [; ?, T/ Y9 z7 G! _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 r8 j* X) Q' }: F- p
people can open a lot of doors as far as networks are concerned.: e" h' D( ]5 e7 Y* |
After You Join a CPA Network
& ^: n5 g# n6 ]) D# m' V! G: uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. S: r& k2 v E
and make an attempt to get to know them a little bit.; k/ i6 i% s2 h6 r3 h" n# b
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& x: S* A4 w% ?" b) Y3 J" ^3 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( F+ V$ a, A; V* w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 B5 k, [% d: ^( N y% Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout# W" u% y) m: J& w
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( A' \5 t; K* ]' D* Oemail.
7 T9 D1 ^) @, e; W1 b( f+ { nFor more helpful info about dealing with affiliate managers, check out:# ?8 r. B( P' i% z( Z1 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ M" {1 z: g; L. e/ c: ~8 `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
o! E) m& b/ l3 B& x( h u9 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 t3 }- h- g: G1 }; M- E/ ]
Set Up Web Hosting# ~' m R4 A/ ]( z( }, h" N) j3 y. ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 T$ y" i) }' U. s! u* ^$ I' l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& \+ W+ b8 q v/ Zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( a2 }( `3 X+ G
whoever else is on the same server as you.
/ q3 U. `) H9 k7 ~+ c) S& sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, I# R4 I- s5 O; g7 Oenough that the visitor can't close the window before your pop up is even shown. You have about 3( D5 l2 y7 ^- L# A- d w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. r9 [. c" i2 a v7 \
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" V- g) m$ I8 \# n& A
house full of roommates (hosting customers).
* e. }6 p9 a- [1 t! G! l1 p) V7 nIn shared hosting, this is like having roommates where everyone has no specific designated area inside
# n: I% y! H$ c, C, C( @2 t0 Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* r, ]2 D1 f4 {8 m8 H& Y3 Hfit.3 y( p* G* z% V X, U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ k5 n9 i d- ]: @# X7 B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! _, m* N+ E- G& |# ytheir food. Everyone else's food in the house has less space to take advantage of." V2 j" a; t, _7 L/ q; R1 N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. V6 [$ M+ _. p
any type of hosting this is a bad thing, and especially while running PPV traffic.) D6 A" f Z4 G. ^# s9 u. t
In the case of a virtual private server (VPS), everyone in the house has their own designated space
, T y7 Z) \2 r1 Ninside the fridge to put their food, and other roommates can't come into that space. The server is
0 m; n1 s+ Q, C0 C3 Y0 ], Cpartitioned, so that each customer can only use a specific amount of resources at any given time.
9 t1 X0 ^* L0 M7 k. M, `A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 Z$ |2 P& R. W, S4 u+ y, B+ \
belong to you and no one else can use up those resources. This makes it possible to serve much more
( @9 {- z) d0 l6 c/ Utraffic, faster.$ @) }9 u7 B4 _/ `0 B& x1 p0 e
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; I; M! Q4 n& D- g2 S: T2 qAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is' U# I$ N& E& }. ~0 q
here:! d8 q+ N( j1 w+ K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ j1 x4 `' i5 \+ ~8 O
VPS&highlight=hosting( X0 y/ M+ I2 W6 b1 x5 l: G$ t# Z
Dedicated-Hosting-vs Shared-Hosting" q1 ]4 v* w. K+ t( H$ {# t' l
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% p9 v" E4 R- v- Q+ FHosting...Your-thoughts! S; T |8 Y& z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 l: s* A+ l0 nHosting Providers for PPV! E# d; c+ V0 f+ x
Beyond Hosting* X8 M; H$ \8 |
http://beyondhosting.net/' z- D `+ w/ a! P; h" H
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ ~) \ m: Q. V: r
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* p l9 l9 X+ g1 x
direct linking with PPV. Also, these guys provide great support.% I& O$ X) H' v! y* I
Prosper202 Optimized Hosting
$ i7 m; E# Z! p' W9 n& \8 jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: ?3 x" a& V3 k* P) w7 x/ vCPVLab Optimized Hosting: O! l' i& F2 Z! S( h
http://beyondhosting.net/CPVLab-Hosting/1 ~! ^/ g0 R' K/ ?0 {
Domain Names for PPV
7 B9 {7 _; [4 J3 {% ZOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) S2 M" n) p2 gwhere you're going to host your tracking software and your landing pages if you decide to make them.( {: W W% g/ Q1 J$ V- }2 O, C3 }/ \. Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
L6 l, s8 ` [bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 e& w' b, z/ t5 U- d, H, a.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 z/ w: f% L- o' O" P
term or build a whole website.
" x! Y' L7 X4 g: cAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 P- b3 B2 b3 h" Dtracking software on your domain. This is really important, because it is necessary to track your
; c g" H8 ]# O3 }' Y1 iconversions down to keyword level so that you can optimize your campaigns. Without proper) h2 c/ |% ~* ~' R: _ f
tracking, it is impossible to know what is working and what isn't.
' @" n* K: N# f' b) I. @- oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ b! a+ O/ l' b, o, z8 y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 B$ V/ X, o! y/ FProsper202
* R! k E# F$ z* y" O- Ohttp://prosper.tracking202.com/apps// x3 s; g; c$ u9 z2 S
CPV Lab
1 s# E1 X1 k% N3 k, Z& P4 ahttp://cpvlab.com/; n+ ~' X6 E. }3 z7 S- _ M& b
CPVLab Help Videos- p% R' U- C* i) u* d# _ X
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 H2 w% p, p" ]9 Y9 \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 [3 ~- ^/ A E
industry standard.
$ a3 n* L* @& s. B; q# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 K* c0 U/ b# J4 ^
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" ~; D+ t4 d" X3 q1 ?good support if you have problems with your installation.: B2 G. U* n' {/ ]/ X6 k0 Z
Tracking 202: l: r* i$ W, D$ t8 J+ t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ k* D: a5 C* _; y3 q' n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ |" G! T/ y/ E0 T
area.2 c! w6 i: J0 x9 u
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 [; B* F6 O$ F, |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* g1 A- A1 x# n0 X7 einterface, and their hosting.( ^) j1 Y0 z; R+ O" M h8 s4 _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ D( a3 e* m! D
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 {5 [! S4 H, `/ B( opotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- Y4 k. N' @/ A% ]: i hwere using.: y* z( _1 p( |6 ]- V" B
Choose An Offer
" L% q6 G! X6 ^) gNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 G# \% S# V5 p, O- b' `Lesson on Offer Selection/ n& Y- j9 j* Y& X7 ? C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 Z; B5 ^) b1 m2 u) xIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. ~' |/ k+ T; [' }& o, J+ X
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: ]$ ]. b" s% c1 }* O- ^, w
LeadImpact as the traffic source.1 ^0 Q4 M6 ^' R. P
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 n! l V7 k/ P$ P$ ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ G6 F( Q0 \1 J" Y
campaign., [) M* B+ P5 ?3 p; `* J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 H5 @; }- [2 m0 {
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says c; P8 M+ U: b. e9 L$ }, m
that all traffic is accepted.4 _* R- W) |1 \4 p
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 O) X& m( a: a/ R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 i/ a! ]' c0 P& m! b
get creatives like banners or images specifically for the offer.# e, H4 j! P: V7 V+ P; \4 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ W+ x8 a9 ~- T3 U, P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 L- g& `/ y. \ n) U
track my keywords. Without doing this, it isn't possible to see what's converting.$ B* U- z6 A0 R4 l( g. E* b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ \" r' x8 g1 ~4 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 C& L+ m4 ^+ G' U. |4 NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! e: x, R. j* e* Z. {! h0 c
bottom of the page:
# U1 ^0 v3 s8 K# d. Y0 V6 SNext, I have to cut and paste this pixel into my offer at Ads4Dough.& P. ]/ C4 U- N2 M. f% k
Click on the offer → pixels → Add a new pixel and this comes up:
; c( N! ]1 @5 O1 RMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 x ~- l- O1 ]& f/ D" G( G9 g- jfrom your software into the box that says 'Enter URL of image to load'.
& b$ Y" E$ b- X# kOnce you do this, it should look like this:
& ]) k0 [$ O. z% M+ O% _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 b) x5 u( Y2 [: l6 T3 ^0 r' mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. G8 c" e8 R1 A: J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- Q' x, q' U" d+ Y( S9 M( _Prosper or CPVLab.1 Z" G( F7 f* J9 p% N8 Y
" \! C8 ]6 {9 v6 A b |
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