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PPV GUIDE [PPV新手入门][28页]7 K" ^6 x3 V' p$ {
详细的请下载电子书！! c: d3 o' e7 X2 c ^
# g7 s8 I. d4 ?# @# E/ v4 v
: Y; N* n" M Q& I8 t$ DNewbie Guide
- H' d$ m$ k; P+ l8 b% n' q; kPPVPlaybook.com
) j' A0 U/ |$ N; a* hTracy Shaffer2 ~6 a, ]. o3 q+ ~
David Ford
2 q' x7 y/ [- w7 r3 _$ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 i: \9 R" _- ^5 B0 w! A7 WGetting Your Mind Right to Start Affiliate Marketing
* a' |* A9 h' G0 w8 JThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ z- C* Q6 `7 ?) mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! p) q& [% f+ {& m* s/ R% Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# L$ [' X; i2 d. r4 Uwith any success, these claims are laughable and far from the truth.
! k. z/ X- n- `3 g! q, T! G+ b; [Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 \* ? I1 r5 w* m! O
flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ E/ j6 }* [: n, I* k. v8 M7 \the ability for a marketer to be a one person shop and make an incredible amount of money with low
; _0 R' S0 T( aoverhead.
$ n4 Y" \& D/ @The winners in this business are the ones with persistence when nothing works, who know there's
2 F& _2 h# U( Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) @) J4 F' v# {
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; c+ ~/ O. p* A$ q; C% A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 r" j) T/ X7 T) D4 qMost of these things happen suddenly and without warning, and they all contribute to the amazing
* K2 H8 \4 \* \3 Z8 H$ ylearning experience available to anyone with a few hundred bucks and the ability to open an f& x; A# M9 I9 y5 d
advertising account.
6 \* B( H. }2 Q+ W5 vYour competitors are willing to work at this around the clock. This isn't a push button, instant business
( u) L) l, K# `: Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; k3 u$ e" h+ ?9 q: R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" [# X. ^1 C" g: K8 {* F3 @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 U$ u9 [0 _( V/ {) x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! C& T9 b9 c+ [started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* |! M, g$ n/ _6 ?. w( u% Lstarted building.
- L5 J' ^0 n) f, HThings you need to get started:2 N) ]5 H; W g5 v5 ]1 C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 q5 I$ k& b# L* l5 {5 S3 R
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 e* W7 L$ W* h- M' ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, M) H2 V# O8 r' Y7 q$ q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. \: G7 F5 j! WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 m$ D8 v3 u; _5 D+ ]with PPV.3 o/ O1 |! _! u4 k t% _
Basic Getting Started Definitions8 N ?, ^; {+ { x. ^
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% P& P( a9 F+ m& x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, F" {" K: d) v% v) ?7 e/ \) w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) e# m/ [, T; i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 @) Z' T. `3 e- u: t6 }8 b0 CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- q$ W- G8 y7 b1 x" M$ ~receives a commission on that product. An example would be the Amazon.com Associates program,
' A6 [9 n" I* l; J3 }& YComission Junction or Clickbank.
% [, M4 X& ~: `1 C0 QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes j2 ?5 o$ k; I/ x! T M+ c) Y" }+ w
an action like filling out a form, submitting their email address, signing up for a service or sometimes* Z% B' P+ b8 d% A" H
buying a product. An example would be Ads4Dough or Neverblue.
! }" U4 [& n+ r( R9 C' @/ Q9 V1 |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 J% o$ w. {# G7 b; A5 Y! haccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 H9 d7 j1 Q+ ? R
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( ~: m" ]7 s' p& [
right from the start can really help you.5 @0 O1 T( r# J) b! @* J( F
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( p. W6 B Z& U0 ~7 z% X" \ ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 M& n' \$ l4 `( m
view, starting anywhere from .01 or .015.
+ V2 u! _* U+ G/ S* z4 \In order to use this type of internet traffic, the affiliate can sign up with a number of different
) m* W- U: [( q, K( M2 Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# ?" \4 W6 k, r UMediaTraffic, and AdOn Network.
^% x) t$ r- l8 gDon't popups get blocked by pop blocker software?, w6 K6 R6 b$ g/ g. q( L D0 e% J
No. Popups are served in a new browser window as if the visitor had opened the new window
8 X B- h n/ d( K9 v; z) w8 nthemselves.
0 s$ G5 ]9 T& m/ Q, Q" |How many popups get served to the visitor?
R+ ^% m# @+ M3 \: [The number of popups served varies depending on the PPV network. Some pop more frequently. F# P; F6 ~ n7 q' I' t
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
A' U- G/ r7 \serving this kind of advertising, so they have to toe the line between keeping their software
$ }9 Q5 K' E n" Edownloaded and still making a profit.' M' v8 r0 g. g' E/ z
Isn't this type of software bad? Why would anyone keep it on their computer?
e/ N# U/ D& ]9 ~* J0 MNo, this type of software doesn't harm the user's computer.
' r3 r; `7 F; a8 HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! z- Q" r& x4 d" P# T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 U0 [* E' J) y6 O% b
that they can continue to have access to the incentive.
! ?. Q* h7 A2 R( V3 U+ B% w% y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 g) A, J( k$ `2 y. O* S
How to Get Accepted into a CPA Network& c& u6 `2 P6 f4 [: s. A
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" _! T) f- j4 ~1 g$ k1 J2 Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across
# _' x6 z( k* g3 ddifferent networks.
. M0 {8 D: O* \5 j& t [Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 l) f" R" @9 d$ v4 x: t
application and be as specific as possible about your promotion methods. Usually some time after; i. s& m) B; [9 z d
receiving your application, the company will call to interview you. The phone interview is a critical
1 j, f4 K% m0 e/ j/ R: Apart of the application process, and most networks will deny your application outright if they can't get7 b+ s& ~) t& u
you on the phone.
G5 c& j U2 ZOften, the person who does your phone interview will actually become your affiliate manager after
7 N$ t5 t: H- `3 Pyou get accepted, so it's a good time to put your best food forward.
3 V2 {' Z; Z' [9 WYou might not relish at the idea of someone grilling you about your internet marketing methods over1 P% y4 ^% c5 O( t6 W) w) D
the phone, but trust me, this part is critical. Have answers in mind for the questions:* g% C9 G6 f# |/ Z, z, J) _
What methods do you use to market offers?
( o' B" v0 M# d- v. v% ADo you already have a website you will be using?9 s+ h& k# i) {, d
How much is your advertising budget?& {8 X+ S0 [' O1 {
What other networks are you a member of?
# [* B! Y; M! Z9 Z( V& F" qWho are your affiliate managers at these networks?
# {2 G9 @- D- o5 `4 l* eDo you use social media (Facebook, twitter, etc.) to market offers?
H8 B! u8 f0 G( Y( D# nHow much traffic can you drive?0 F3 }: q% X; V( Q/ E; p
Do you have a personal recommendation from anyone who is already a member?
) U. a" l* u5 `/ c( I4 OOnce you provide satisfactory answers to these questions, the network will approve or deny your N4 s) B- | Z. ] A+ }* a9 o5 ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' J) M5 p ` V4 z1 Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 b- d/ X' w+ c" q' cfor the network can be helpful.! Z/ W* Z. S, y( e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- I$ d% t" z/ X6 X- F8 E6 nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ x. d: Z: @0 w8 x: `& Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 x# B8 f* i4 E$ o. O$ j! e5 G
people can open a lot of doors as far as networks are concerned.. Y4 e1 H4 s4 f7 t- ], ^" o
After You Join a CPA Network
# r% {3 }0 N7 O& O% ?1 xOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 D% w- i: C# S+ y A
and make an attempt to get to know them a little bit.
: d* g4 w6 e c. i3 d! d( e8 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ u; S- N( _4 A# b" k3 m+ G3 Z, F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ ~- i1 k; U% x0 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 Q4 o. @: Z# T( i7 G$ ^" a. g! Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ r& w. T0 [) A3 B9 l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% S2 _) p: H) X- [
email.
( m# k4 W1 e* _6 f: s& L3 @For more helpful info about dealing with affiliate managers, check out:
0 W' p1 N* W l3 F" B1 k! {# shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 b# j* J- e7 {8 c2 y8 o
http://www.mrgreen.am/affiliate- ... iate-managers-want/2 T- Y! J5 _# c( r$ }9 h a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& f) u) J, A0 D; x( s% o5 t/ z
Set Up Web Hosting
$ {9 g4 Q+ D$ J2 S8 P6 V" K3 WGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 F; a9 }. n- m6 n# d+ d- N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. }/ G3 [/ S. y# K! ?/ vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( Z6 `7 ^' S( o$ K( M" i( j$ ]whoever else is on the same server as you.
2 X: f; T( P1 m5 dSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 [/ `- Q/ d+ E6 d3 z/ H6 n
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 @8 C0 C# F3 Q+ W `/ Mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, K, _5 E0 u' O9 {2 D( jTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* r* r& E W4 T
house full of roommates (hosting customers).: J) a! e. e8 d3 q: f
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. i i: m, B: u5 B( D6 bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will S! X+ j8 y9 _* w0 j, p; M
fit.- L! V( x' f$ x" Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. [' t, ?6 }7 z) d* S1 b% a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& A9 ]% L' w" B4 d; I7 r5 Etheir food. Everyone else's food in the house has less space to take advantage of.
* Q' b, v# J4 Z+ K* XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
; p% ^6 z7 U" g6 a8 E/ Z- Jany type of hosting this is a bad thing, and especially while running PPV traffic.4 Y/ W. ]1 G/ ?; C3 A" {
In the case of a virtual private server (VPS), everyone in the house has their own designated space
* _) v8 ?% m- F' N1 Ainside the fridge to put their food, and other roommates can't come into that space. The server is
3 B7 k8 z2 ^8 c- ]+ D/ ]partitioned, so that each customer can only use a specific amount of resources at any given time.
4 J& P5 r3 I: H- TA dedicated server would be like having the whole fridge to yourself. All of the server's resources3 f# _+ S! g, y) B t1 u1 j% C
belong to you and no one else can use up those resources. This makes it possible to serve much more4 g% u. Q$ f( m$ {
traffic, faster.
; [7 a6 }* N# D Z% ^1 }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 i/ Y$ q& c, U3 o$ h- V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 p6 h- F) U* ~9 X5 l' G
here:+ J. H' u+ {9 P, J4 }( n! W9 M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" N- f- @5 l$ V. F( r* ^VPS&highlight=hosting
h; W+ ?, X/ X' cDedicated-Hosting-vs Shared-Hosting
# q8 e; x1 i6 a: Y. ?7 E* k# O. p* ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% k) ^! B$ O8 u& C7 ^! t6 DHosting...Your-thoughts
0 p3 c% s" ^1 F: l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' p; a) r$ m* x2 ]8 B! X
Hosting Providers for PPV* G# a4 L& H& ~; d4 h5 S
Beyond Hosting
% |' e# z! K1 w" f0 [) T$ Zhttp://beyondhosting.net/
% Q! I: W$ X' [2 n8 C" UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 I: ~+ s- A2 e1 R0 B# greceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( L6 j* l% |5 ^! W
direct linking with PPV. Also, these guys provide great support." N6 _+ R( o9 m) A" N$ ^" Z
Prosper202 Optimized Hosting6 p! B) [* C6 L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' p! I& `3 p" T3 I7 d' t
CPVLab Optimized Hosting4 {+ f/ I1 c3 c" A# `
http://beyondhosting.net/CPVLab-Hosting/
9 E) {. O* O5 x3 u Q8 ` mDomain Names for PPV% M* S: O) x3 j3 z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. ]! }: k5 m9 P. a" Jwhere you're going to host your tracking software and your landing pages if you decide to make them.$ ^+ V( X3 e& C& y' a/ O2 x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ y" ?; g2 e$ S% v# o- D `bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# Y- `( @7 |( V+ M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 {" I, M" X+ J3 g$ Zterm or build a whole website.0 n' R8 v$ N* W F# }2 g0 v) v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 ]6 S' X. |$ ?3 f/ j5 b; etracking software on your domain. This is really important, because it is necessary to track your
$ b9 m+ N: k5 U& Fconversions down to keyword level so that you can optimize your campaigns. Without proper* f: n1 w4 H V6 S1 Z6 Z4 F- [# c
tracking, it is impossible to know what is working and what isn't.
9 [7 ] R3 j+ ATo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% |+ n+ [: T) S7 F' d: h7 s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 H$ x! o% ?$ Z9 ^" x0 F: Z% EProsper202
' k" I$ D7 a+ G( |3 D6 g. f7 {http://prosper.tracking202.com/apps/! O4 M& ^ l4 A, Y9 a; x! W; i
CPV Lab! |8 L' l: u2 {4 j& p0 E! n
http://cpvlab.com/* |& D V' C/ K+ d
CPVLab Help Videos
8 E0 {. F7 k# I7 Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm) J! s- G7 M4 B: O7 u# G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; k. D2 \4 F9 v! g3 {) J+ |
industry standard.
4 D! i B; n/ o) h# S& K& b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 l% v/ C Z; ^
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 k+ q& M+ G; |3 d; o+ P1 b: Mgood support if you have problems with your installation.2 X8 ?1 b' a8 D8 [9 A' R$ l5 @0 o' m
Tracking 202
# y" F, a2 l! [' V+ lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 p: |3 u! y4 V/ z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: x/ t7 e9 P6 _* \ v' l. B# garea.. X# i/ b* I8 r! r s
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! t6 f. y, Y- Y9 h3 s/ |& ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! l9 j' G c6 F% }
interface, and their hosting.
* Q) h2 B2 d5 r$ eAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 h6 N2 a5 n' l4 L5 _) Land targets which you are bidding on. Leaving this up to chance in order to save money could" H5 b- L+ g7 i9 l8 d% w
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; M, V; x% Y3 v6 Pwere using.% W& T) @& @7 W, c- m) S
Choose An Offer1 e5 y( U' v/ D; f* I5 m
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 J5 I4 A) A& ]) v
Lesson on Offer Selection# q6 l Q& i5 G) b' ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! A2 ?$ B" Z3 ^( ?( B8 z5 |' ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. x E6 M3 _. I9 {, c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: a" }2 ?- {+ k: q1 h
LeadImpact as the traffic source.- `" K+ ?. }& y2 T/ v- x1 T; I
Now the best way to learn how to put all of this together is to just get started. For some variation in
# F8 }( r, l. j3 @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: R* ~! E# ]! I" B# C% R7 i/ }* R
campaign.
8 e b$ F8 E( O5 O3 |4 wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* Y0 k, r m K8 ~( [2 |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! ?. S0 z. G2 i0 k$ J3 kthat all traffic is accepted.
$ @: R5 { T3 F' k7 K0 WFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% g# u4 {7 ?7 z {* J! j t: \! wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- k7 G" M, Q$ u5 z* y1 C
get creatives like banners or images specifically for the offer.4 n4 `' l! a* @% f. g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. y: A& W/ s0 W: @. w; VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, F' s* \: B( K [track my keywords. Without doing this, it isn't possible to see what's converting.
' j* e$ s X/ p+ O. kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 L {. t$ u) ^" D/ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: Z, P" H6 O* y. D6 p3 ]. yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 k, ~5 A% W: {; Ibottom of the page:
8 k, z! Y% z9 |, }$ }# F1 c. \- cNext, I have to cut and paste this pixel into my offer at Ads4Dough.
) w) U& q% m4 ?( \- t' \! \Click on the offer → pixels → Add a new pixel and this comes up:
& h! [' S, R& L" }+ C% pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 Y5 f3 `; w9 z6 A3 g' e9 C
from your software into the box that says 'Enter URL of image to load'.
, P( x8 b# A0 JOnce you do this, it should look like this:. g7 t- ^0 l! k( m( m z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" B: M3 m. }6 o9 D/ rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# _& B8 x$ Q2 `; x+ ]6 A, {1 E7 N
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# m+ I- C N' @. U; o: jProsper or CPVLab.
5 p7 a% i" X+ [# k5 `- _8 j# m; S+ r) p: d8 {1 `! |; s
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发表于 2012-12-27 18:47:17
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