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PPV GUIDE [PPV新手入门][28页]) g' m+ C1 n! h/ `0 f1 K
详细的请下载电子书！
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% d; U8 I4 u2 T. n! a9 E/ g) C# h1 }4 M2 f) y6 @# `" R
Newbie Guide
: Z. P# x" d3 O- ?' I+ APPVPlaybook.com0 J; T1 i6 f( g& y# \
Tracy Shaffer! C8 z7 d* G6 j0 A. r) @
David Ford$ F0 F6 A, i. k% B1 ?+ A. Y% J D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 F0 J2 H8 U: xGetting Your Mind Right to Start Affiliate Marketing
5 L( q) J+ b* e! C5 D$ wThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; k2 {; |& ]5 M6 w5 {, Y* Dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ W% Z; m$ `- F( H# m: c9 A' e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ v) o8 l; e8 v1 e# j- O
with any success, these claims are laughable and far from the truth.
" f% h; _+ m9 _0 T2 r1 e4 V9 F+ pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ b2 H* L8 `% i& `% F* c# {% Fflow management. The main benefits are the low barrier to entry compared to other businesses, and' D3 E3 a0 R: F3 n- t. f
the ability for a marketer to be a one person shop and make an incredible amount of money with low, B( r; X8 y; m0 X5 |
overhead.5 w- K, }4 w' v" O, `9 X
The winners in this business are the ones with persistence when nothing works, who know there's
b: s# R1 f' i; V- lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& ~5 I$ P P* x& z2 }) n
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& ~1 T4 M' _$ R) lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; J! G. Z; f4 d: p" Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 E2 X+ I. t% }0 M8 b: d4 x3 T' f1 N
learning experience available to anyone with a few hundred bucks and the ability to open an
0 L/ ?9 @. J: T, r0 Badvertising account.
5 m- k# y9 l' b# r! y$ YYour competitors are willing to work at this around the clock. This isn't a push button, instant business; O$ ~- j+ r3 J9 o5 T# G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# n9 I+ U$ e4 }+ I7 Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ r7 e/ b3 m, L. |% M1 F Qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& N, |! l6 n4 \: K. W$ {1 @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 d2 y/ I( l1 o' B( Y+ w6 N$ T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' |/ {$ N9 p( h
started building.- d" m1 L. @0 X' ^6 X3 A8 m
Things you need to get started:* l' e. E* G# k6 ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ N' d+ h2 J. @+ i! }( a; f B
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( s2 O9 C* q) N7 `: [9 Y9 \' e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) a. U/ b9 M* ` \5 l/ P" D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 A1 q' U7 y; K6 R' ^* {9 Z, |" S
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ t" H6 Z( L+ h7 g& h0 Uwith PPV., E, ?7 b+ V' h
Basic Getting Started Definitions$ i2 m, H r `( k, Z* d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- s/ @( Y4 k0 T" O' Z6 W
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: O% [, w P9 W# B5 E7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% y3 M6 F7 f+ w1 i) S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% ^ J. c! ` n3 e7 NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 O* G6 h1 ^. p* t& ]9 ~
receives a commission on that product. An example would be the Amazon.com Associates program,; i3 ]0 N: _6 P" c2 z3 `
Comission Junction or Clickbank.
* m/ h4 \& c, E+ L$ {/ T& jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 t# r4 f. W U- o# X2 Han action like filling out a form, submitting their email address, signing up for a service or sometimes
8 n5 Y- `/ V% q1 w$ J& lbuying a product. An example would be Ads4Dough or Neverblue.
+ G: r3 H" U3 o% J- Z( F3 Y+ CAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 w: \8 {- @( j, m- _account, getting the affiliate approved for offers, bumping payouts and just about everything else
* b0 [$ ^0 Y# U, _related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ ~5 q- S! X- i1 I8 m9 R( R0 p) l
right from the start can really help you.
! k# B: @4 N2 U2 m2 e; W' M y6 ZPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- q8 m" m% A- Yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per! J4 s/ _2 V: S% F$ w
view, starting anywhere from .01 or .015.3 R4 A( H. W$ U3 ]. A' t/ B" [
In order to use this type of internet traffic, the affiliate can sign up with a number of different% ]/ c' a- `, ?9 g. c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: r' D4 T8 T7 e; p8 ]& h( Y7 W, x5 q/ YMediaTraffic, and AdOn Network.2 a. @1 m( `% p! {( g/ ~
Don't popups get blocked by pop blocker software?
( O. N) J1 ]1 F# c1 gNo. Popups are served in a new browser window as if the visitor had opened the new window# S, D% r ?6 r0 ~8 p, F1 S
themselves.. m* t8 h' G8 m& @/ h! ~* Q) C
How many popups get served to the visitor?5 L, I( @3 p2 t* e X9 q/ q# ?$ Z+ a+ g
The number of popups served varies depending on the PPV network. Some pop more frequently
0 h, A6 w! g) `3 i/ T! |0 y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& d( _5 i6 G! L5 g1 A2 y, P# h3 {
serving this kind of advertising, so they have to toe the line between keeping their software
7 U: D+ o- H" v" N" ?7 }downloaded and still making a profit.
, S$ v7 E! d D3 i! l0 m0 zIsn't this type of software bad? Why would anyone keep it on their computer?: e% p0 Y& W& R7 a8 e
No, this type of software doesn't harm the user's computer.0 E4 M) E J f6 i F+ ~0 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: T; g1 e* t6 t' w- q7 s7 \* U' V4 c3 etoolbars or videos to place the software on their computer. The visitor keeps the software in place so j) P6 ?) h: g9 G- [* a3 V) b, z
that they can continue to have access to the incentive.& ^9 s8 E/ J6 Q" Y6 A. V; I% S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, D6 \! Q o: X8 o7 L% n
How to Get Accepted into a CPA Network# ^5 I, _* O& X' w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 {. x/ a4 r' W1 _# \$ p0 Q. d/ F2 K7 R
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" f! W/ r& s" u: |. _different networks.% E7 y6 M* T0 r' I: g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 T: H0 p$ E: C- Y( p, \7 V( Papplication and be as specific as possible about your promotion methods. Usually some time after
+ Q7 j6 f5 r; ~' M* sreceiving your application, the company will call to interview you. The phone interview is a critical
* ]6 t( I0 ]$ o& ^2 W9 U o" n8 Mpart of the application process, and most networks will deny your application outright if they can't get
0 a0 _1 u6 U! Z& p0 Eyou on the phone.0 s0 Q8 X. n, W6 K& k/ b @8 [7 g
Often, the person who does your phone interview will actually become your affiliate manager after7 ~8 O* ^0 i3 e0 P, f. |
you get accepted, so it's a good time to put your best food forward.
$ b0 o& E/ G3 _" T! v) f. w8 ?You might not relish at the idea of someone grilling you about your internet marketing methods over1 G; d: X2 Y0 n
the phone, but trust me, this part is critical. Have answers in mind for the questions:/ X' }9 p0 T3 Q' f+ p4 W
What methods do you use to market offers?, U, c& @1 J$ [% \
Do you already have a website you will be using?
, G4 [; x5 ^" }7 m' Y+ MHow much is your advertising budget?
5 x3 _ @) U3 X6 H! EWhat other networks are you a member of?
+ E- Y9 e3 j+ ~1 @Who are your affiliate managers at these networks?
5 L/ f. T" w; m# U7 C% H* j# q. vDo you use social media (Facebook, twitter, etc.) to market offers?
$ |/ \* K$ }. k" T) {% S, f! sHow much traffic can you drive?' @* ]5 x: u( f0 G# Q3 P
Do you have a personal recommendation from anyone who is already a member?& q; O. R _* a/ D7 g) M
Once you provide satisfactory answers to these questions, the network will approve or deny your
( x1 \% t( e1 E$ y) f9 q2 {application. If you get denied, just keep applying or call someone on the phone and try again. Be
& m- v' `& s; A! d3 hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 ], T1 K2 J, n9 V+ u( ~& R) k* _for the network can be helpful., l, d. @/ D9 Z( t; w3 m p' H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, {; c3 I2 n, B, N2 U2 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% H: m; Z% Y* Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 G- I# E* e$ Z
people can open a lot of doors as far as networks are concerned." s, W" ?0 ~9 Q) Q
After You Join a CPA Network7 P1 H- a$ {& {3 t1 e$ J& N% H7 i
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) e e4 T N, z: }
and make an attempt to get to know them a little bit.% B, d$ [0 X: M) n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 a, T% F) W- }6 w. N6 r: v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" t* C- d6 m' M/ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 |: S$ K n' q ^& `" Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( o3 M" c6 h3 Q! D ~bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( }. r7 F X" \4 ?, Y0 C
email.
5 a3 U, _0 l; FFor more helpful info about dealing with affiliate managers, check out:
" U# }" t, k! c' s1 k. C7 zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 W5 d& b+ ~; Z' Q2 T2 Q2 q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ T- D- t `. J6 ?+ j! B, y. {/ i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 ]7 E9 f* f3 u: h# d5 D# OSet Up Web Hosting
4 v+ z7 M+ u/ EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' I$ C* |* X J- C3 n1 q% x$ Sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 ^# A2 U3 C6 N! I, o; L! p5 F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! I' E! A; c% ?3 @! Q
whoever else is on the same server as you.1 z8 F7 ~6 p6 Q2 @1 F
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) J' ?) y( R' [0 I8 }enough that the visitor can't close the window before your pop up is even shown. You have about 30 ?3 `' |( S$ `! u: [
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! S; V' n- M& Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ C" Z% |0 ]# M8 Ohouse full of roommates (hosting customers).
% s) E2 D, I* [! c0 j9 aIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ _+ d" \$ ]9 m3 Y' L' B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* U7 d3 e, u& t4 Zfit.
: z& \7 ]; z: {+ v Y# u' MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than' u5 S7 }: v; O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate2 D8 X8 q- S) e: H* F1 L/ H
their food. Everyone else's food in the house has less space to take advantage of.
8 O/ v8 G' b8 F, H% IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For* M. w; s- Q0 ^/ a3 J: h
any type of hosting this is a bad thing, and especially while running PPV traffic.7 T- [- E1 w3 \# ^4 \- ~- Y) \
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- l0 V- [+ y% V# T I- d% Finside the fridge to put their food, and other roommates can't come into that space. The server is, w9 _0 R, s" \9 N7 {! Z
partitioned, so that each customer can only use a specific amount of resources at any given time.. n1 u" T; A4 A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 Z) c9 D* q6 Fbelong to you and no one else can use up those resources. This makes it possible to serve much more8 k$ w9 v4 Z# I
traffic, faster.
7 c1 [2 y+ `& N$ D' IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# s, D& a5 B+ P) C2 K* K1 QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 I+ i h6 `% g' M+ ?* p/ }3 f
here:
+ w" b' n) ?* v0 t' _: J& F- _$ vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ d# `7 ~8 b2 m9 S/ @/ oVPS&highlight=hosting
) @5 p/ V+ J/ t; _Dedicated-Hosting-vs Shared-Hosting/ G' n1 L& a5 N; |# v# f3 C5 w
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 r8 x0 p( {7 H' }4 W' h q# V' B
Hosting...Your-thoughts
1 Q7 J7 Q5 ]7 N) f, Z5 ? {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ R# [) t' s0 V. V, O
Hosting Providers for PPV* t# S5 y: H( C- ? J6 x, H
Beyond Hosting( u- j2 K5 c, j8 v4 m
http://beyondhosting.net/$ k$ B1 R N! ~3 W% L8 L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( M& l! O) G2 `$ _4 Zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 Z1 J4 k; K; ^# D- L4 Z$ kdirect linking with PPV. Also, these guys provide great support.
' z0 |6 d1 i: \Prosper202 Optimized Hosting
/ s* M' \9 s0 |* bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 {4 w' H! Q6 y2 u5 h. |
CPVLab Optimized Hosting* u$ C, ]7 `! B+ e/ O1 e
http://beyondhosting.net/CPVLab-Hosting/
! X! M8 t7 w9 V1 C2 j& Q6 zDomain Names for PPV5 W( L, i9 b6 Z) g% t
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* c$ F; M D% J9 b- Vwhere you're going to host your tracking software and your landing pages if you decide to make them.
) z# x% {- X# @; V$ m# ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 J+ i; o( U& A4 _) Ybland one is fine to start with, to host both your landing pages and tracking software. The .com,
. v( X, I" r0 Z4 n.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" q; i+ v0 T4 D) B( }0 a0 ]$ Y* ^term or build a whole website.3 r7 n0 z- D1 l2 I6 T- w7 c9 n; U
After you buy hosting, a domain and get those all attached to each other, the next step is to install7 L. z- Y5 T) ?# o1 u$ B
tracking software on your domain. This is really important, because it is necessary to track your$ {0 K4 g1 ~* ~3 t$ y" E
conversions down to keyword level so that you can optimize your campaigns. Without proper
' o, Q6 L6 e+ y3 u: e2 ^$ [tracking, it is impossible to know what is working and what isn't.
. ]$ x4 F; I \4 Y0 D# `% Z9 j3 ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 L# V, q% J9 o1 B7 [3 M* C2 p+ {2 X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
X! z k0 a2 `1 a) P. \" }Prosper202/ h8 G$ Q% q7 X) p8 t2 e
http://prosper.tracking202.com/apps/0 ?, M0 y+ q5 ^( M! z
CPV Lab9 R: i, J8 E( Z. C6 F! t
http://cpvlab.com/
+ r) q* S1 D ~6 M4 G6 `8 vCPVLab Help Videos
5 l0 \5 d0 O; ?5 v shttp://ppvlab.com/oweiw/oiurw/vdm.htm
% W1 w# c5 e1 U8 n( _* a+ m2 N* U; JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* z" S( W2 p0 D0 m3 j' L0 Y N% Kindustry standard.
( t7 \, E2 W% E, W b" W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 S1 k0 e) z) v+ U% y# ]7 YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 L4 R/ X" Q8 qgood support if you have problems with your installation.# F6 \) F' D' f7 J, d( [3 C& F; D
Tracking 202& Z/ Y2 m! Y5 w' g+ Y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 a# A2 d$ b6 p" n. k. f" Y0 `campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 y0 i/ y+ Z4 \
area.5 {0 X4 W6 c* k& C4 O1 \) c# W, P
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 k6 s) |8 h/ ~4 P; ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 p4 v# q# U$ Z! |
interface, and their hosting.
( ^( N; R! o) IAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& L# _2 |8 M5 a9 H
and targets which you are bidding on. Leaving this up to chance in order to save money could, P: x- i W: l# K: F1 U7 G. {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; F' G$ n, }# `
were using.
1 A8 ]% S! Y0 p' [Choose An Offer
/ U V. N# n% p6 J) I$ VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 Z( j9 F1 x' W5 x+ _5 YLesson on Offer Selection' Z) f% t$ i; G7 I) ~ [/ f- Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers- m$ k# I' d6 {% k- t6 s" @. M5 ^3 L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 {7 R2 M* f# v, E5 I4 u$ v
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using. i5 ]8 e/ Q6 J/ L4 N1 p; I# Y( h
LeadImpact as the traffic source.) \ {' O( l0 j. C
Now the best way to learn how to put all of this together is to just get started. For some variation in
! [, {7 E/ i# dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! B, d3 f- t: A8 |% \
campaign.1 S9 s5 j# n4 d0 ^, {/ A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) e' |9 Q5 @2 E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 m3 b& s+ H- i* x* ]6 ~
that all traffic is accepted.
$ O+ I! h' c& I. G- N; T7 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ G# f- \/ f6 s8 Y) N& q, a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" p/ s! U5 o4 |& r/ b5 d9 `6 I1 t
get creatives like banners or images specifically for the offer.* w5 j: |5 K e* T- m* \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* z: `% L9 ]- l M: MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 E1 `$ O K$ J- D m0 v% A0 l! q/ [track my keywords. Without doing this, it isn't possible to see what's converting.
) s5 f7 Y2 b" L1 L: rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% d* Y1 }6 F) A9 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# \3 O7 _' x2 QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 ~9 L8 H e' b ?% p6 c4 ~; [bottom of the page:0 E1 O9 T- y* |3 V% j3 M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 {: ]8 s- n# g5 r3 ]
Click on the offer → pixels → Add a new pixel and this comes up:
0 W" P7 ^! v/ \. b1 [# Z9 XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 x/ x6 V/ r9 y! p; Yfrom your software into the box that says 'Enter URL of image to load'." V) A4 |5 R$ v" B- L1 B
Once you do this, it should look like this:
+ g) \4 j& ?8 q5 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ s/ j$ q% l8 ]6 Q7 R0 E y& ~! iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 ]1 N E8 @8 g* U0 r" U7 u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; R7 F3 ?% N: {2 f" `% _Prosper or CPVLab.7 W" _/ X4 S" p; G( C# A/ o. w
2 o# S3 n% |$ Q8 c |
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