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PPV GUIDE [PPV新手入门][28页]" m; x! i/ L$ m+ z; V3 S0 ^8 S6 O
详细的请下载电子书！6 r1 |" f1 J6 w
1 p, _( b' y- t% b+ D" v# U9 x/ F1 o
6 C. U7 I$ E) c/ Q9 a. gNewbie Guide
/ L6 s T6 n; l# ^& VPPVPlaybook.com
; p% i W" L! D. R6 `- n* t7 Q1 j, Q5 ZTracy Shaffer% c% r3 n6 J4 }% E/ p
David Ford
9 f, y8 o# W" R b5 u7 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( V7 O" k6 j4 O
Getting Your Mind Right to Start Affiliate Marketing+ P3 w$ z5 E5 M5 ]( N9 a) }1 T9 _4 o
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
x, F8 K& b7 w0 G) c6 wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: }( c$ a! F7 Y; f' t. f% [you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 O" @# d& F+ z- _
with any success, these claims are laughable and far from the truth.
: J; m3 e6 R% ]7 rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 K5 i3 W4 G# G% ]& d: w4 F) S
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 S9 l4 p! _% J
the ability for a marketer to be a one person shop and make an incredible amount of money with low% T- i$ [# D: n/ T8 I5 d
overhead.
9 J. E4 N3 F) {The winners in this business are the ones with persistence when nothing works, who know there's
0 q7 k' y! k5 B4 I+ p+ Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ u" j# J* D( X2 T4 G- {! N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 N: T* S3 }2 b7 ?- y3 R estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; ^1 ~# D) b0 PMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ K" p; W( p/ [" Alearning experience available to anyone with a few hundred bucks and the ability to open an
& S7 j3 X' H$ N* W& p, dadvertising account.3 @) a4 v5 X1 X: n/ d3 o' K
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; G8 r$ E) f8 twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 e( S' L, k2 I- ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ T0 X4 t& m1 b9 ?9 X1 Z- @
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 I; x% u% k! q& ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 ~- L" t, i: t& X, z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' W! X% r, X4 d9 ~4 Y5 g3 gstarted building.# O- L/ d! D3 K& m+ N1 ?
Things you need to get started:
9 t4 K& O8 o- z" L! q5 L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% H; G* k ]7 J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( g0 h0 A0 S( ] y" o! v. ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 h- `2 U5 @! y( I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) G! ~+ g6 W! h$ L) Z) `* D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' C' }5 n& p/ N/ m% ^with PPV.) u& n2 N, Y5 l% z* e
Basic Getting Started Definitions
3 ? ^' w) B2 D+ HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! ^2 s t4 p: u, J5 P. l- ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
z9 L9 v4 ^% b- K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ p$ u9 o$ W4 M& q1 s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( P' w$ J B3 W0 a& sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! p& i" [8 q0 s Y
receives a commission on that product. An example would be the Amazon.com Associates program,
* a8 } B. L2 v3 v# r5 VComission Junction or Clickbank.+ x+ i9 a. E1 n( Q9 E2 G
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 V8 ]; }$ ^& ~9 m
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( r- ]* b9 c- r7 S2 w$ A, Lbuying a product. An example would be Ads4Dough or Neverblue./ L( c( X7 Y- ]$ M0 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 O+ B6 T1 a$ Y# `" aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 W& r- K4 d/ O6 G- E( s7 orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) `! S$ z4 K- B8 X8 @7 L9 w4 B
right from the start can really help you.4 j5 s7 D, A) z$ q& A- E
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 f3 Q" U& a( j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' L6 F( |! h: U- X- O. q
view, starting anywhere from .01 or .015.6 j3 e7 z7 ]0 o# I
In order to use this type of internet traffic, the affiliate can sign up with a number of different" ^5 w9 o; v9 d% k& P
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 r( q. k- T( [3 Z) G
MediaTraffic, and AdOn Network.
7 t4 \4 P+ z4 W! O- c' v7 bDon't popups get blocked by pop blocker software?
- b8 A$ {, I) C, f% ~9 BNo. Popups are served in a new browser window as if the visitor had opened the new window
& e8 L3 t3 N; P7 Tthemselves.* d7 V' |) Y8 D7 w+ M* F3 j
How many popups get served to the visitor?; I7 ~6 Y8 w; v. |( [* r
The number of popups served varies depending on the PPV network. Some pop more frequently3 n% w( T, e" C) z6 \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; s- x: a! l) Y# Oserving this kind of advertising, so they have to toe the line between keeping their software1 }- L( U* t; H
downloaded and still making a profit.
: u- i+ q! X5 z, ]# j- B& cIsn't this type of software bad? Why would anyone keep it on their computer?* e! _) V% I& Z1 z
No, this type of software doesn't harm the user's computer.
. t/ q, L6 D; t' R+ ~. Z) g6 ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) c# b9 p6 X8 l) P) M8 J2 u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so a. P5 x" _1 u5 t' c9 k
that they can continue to have access to the incentive.( s6 {+ O v. X; Z8 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 m. N& `; o0 B. z
How to Get Accepted into a CPA Network
5 c; i' s O( K0 K) AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, y$ }' d; g# M
to start looking for networks is Offervault which lists offers and lets you compare payouts across
) d3 q3 W, \/ c# ~# |different networks.
2 n: ^0 b2 R+ [Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% D( C9 r; l7 N) z: G8 _7 ~application and be as specific as possible about your promotion methods. Usually some time after
& }1 b @! I+ r7 y/ o% mreceiving your application, the company will call to interview you. The phone interview is a critical
6 I/ a% X7 f- W, |1 l" c. x0 dpart of the application process, and most networks will deny your application outright if they can't get1 W |( }' I& Y- J6 b- r# C# f
you on the phone.
, h) B9 w# |; z: u6 h" B$ [Often, the person who does your phone interview will actually become your affiliate manager after& F$ v- D; C- b) ^4 F
you get accepted, so it's a good time to put your best food forward.) [5 @( z1 O( Q f) G
You might not relish at the idea of someone grilling you about your internet marketing methods over0 S/ w1 k' H- g6 k" r2 c9 ]
the phone, but trust me, this part is critical. Have answers in mind for the questions:/ l1 N: H$ K5 n! h( v
What methods do you use to market offers?) S: g4 S0 R' n
Do you already have a website you will be using?% q! ?9 `, B& _7 m7 t
How much is your advertising budget?
- W3 i3 F' B ?/ k* @What other networks are you a member of?
1 u& E3 ?+ K: B5 S; z6 a+ P* m" rWho are your affiliate managers at these networks?9 P$ B u& v& [# A
Do you use social media (Facebook, twitter, etc.) to market offers?
- Y$ ?; ~0 z; y% {% I2 X* N7 P) JHow much traffic can you drive?4 V2 Z) a) R5 w. j7 m; _
Do you have a personal recommendation from anyone who is already a member?
4 z* @: ?4 {9 k3 t9 P% VOnce you provide satisfactory answers to these questions, the network will approve or deny your/ @' A. L9 C0 O7 n" J
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. O" {; g/ X1 F0 ~( S' J) dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate! m& t }5 J: L& Q" W
for the network can be helpful.0 C: L8 W% ?( Z2 Q) J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* G5 K9 }+ p: h5 I I) \* B; oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: }1 n' t8 D( c- v# Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
V7 ?5 z4 f) Z0 T; s6 lpeople can open a lot of doors as far as networks are concerned.
- \) f' C) f$ b! I% v& m. VAfter You Join a CPA Network
2 H f8 |1 _3 ^7 z$ s4 ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) [( ]$ z0 ?* ?2 d0 ?- W
and make an attempt to get to know them a little bit.' F2 y& ^ P: u8 i+ \ ^" e' T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' Z3 I2 f/ ^7 g2 u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* W+ k- `) G& H8 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 h3 B/ `# ?: R2 R5 j2 b+ o/ `
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& m, H' @, @) f# i7 }bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 m5 S' E, B$ I3 M/ D& r1 V- a1 ]
email.7 V: u# D6 Z$ |/ ^
For more helpful info about dealing with affiliate managers, check out:
& [. Z/ x" G" _$ Lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 X/ l- f; d% O3 u% Q3 d+ dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# \; x% C$ C: b {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 D, r5 C# f- o d
Set Up Web Hosting
; e$ f: X4 ~* O0 {& W% PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! J7 D$ r5 ?& u0 Y3 I0 z Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 i4 L0 A* P% Z9 k/ K) y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ u# t7 g* \ o# I% d- swhoever else is on the same server as you.4 @ N: G! b# g6 F& b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" p5 N/ c; q9 f) r
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ n7 ?. V0 Q' A0 F! x* w4 o- B% z/ h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! W. J8 a+ q+ _3 x3 [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% r3 x4 g9 S0 ?4 P, I
house full of roommates (hosting customers).
& o& P' P) t; WIn shared hosting, this is like having roommates where everyone has no specific designated area inside
0 W3 W5 h" P; U$ }2 `$ Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will5 L8 K( S! Z9 P4 ~% ^% l5 v% `
fit.
; Q1 {+ H: d/ O dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than* j8 T: k# H! B" p, W$ t0 a+ ]
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 x0 F# ~! g* F& Wtheir food. Everyone else's food in the house has less space to take advantage of.' K6 b) T% o6 n( Y; K( z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* D3 P. c: W& P, l
any type of hosting this is a bad thing, and especially while running PPV traffic.
' u/ c4 K, Q: iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
! ?4 t$ P0 v% E5 O% i, q( {inside the fridge to put their food, and other roommates can't come into that space. The server is
+ l! k/ ?% v5 Y- t2 Lpartitioned, so that each customer can only use a specific amount of resources at any given time./ p' F8 u( ?8 n& q$ v* K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 R/ _' E3 q% P0 z# j
belong to you and no one else can use up those resources. This makes it possible to serve much more% }4 N$ C8 u/ r" v, X Q1 s6 S
traffic, faster.
, m8 r& z" ^3 ?( E/ S qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ |# H5 Q& h6 l9 Y5 D; t! b9 Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ s% h: T, l0 q5 S7 n6 T2 Z' q+ S
here:' `9 C$ m0 Y8 W8 k9 [* v
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- k2 W" X+ Y( |
VPS&highlight=hosting
/ n3 u& s4 W" V- p" y! {Dedicated-Hosting-vs Shared-Hosting
5 F' V* n6 M- ^; L3 M% M8 L! s* @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: r0 n! d6 J- t8 A" p4 h
Hosting...Your-thoughts% J% T8 u: O2 [7 x# X- l1 B* F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) D: X: Z% X$ L8 P
Hosting Providers for PPV3 |+ |9 G2 |3 w5 G& t1 f
Beyond Hosting: s9 r+ o9 g( e g. U
http://beyondhosting.net/4 Y) j- d8 N. @. {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! h, {6 I6 c% Y) nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ N; H, K( F4 d; R$ M% T6 N- s- |
direct linking with PPV. Also, these guys provide great support.$ ]9 {7 w1 }! }* L- u8 s* n
Prosper202 Optimized Hosting
1 g8 ?3 ?5 x7 s6 X4 {http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% P x8 G% f1 o9 M( @CPVLab Optimized Hosting% `7 e8 h; V; B% I; @: M: Q
http://beyondhosting.net/CPVLab-Hosting/# `1 |+ @6 A+ Y$ l! ^& `4 O
Domain Names for PPV4 U& W' U! y1 k; l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% x/ D& H. x' b; J+ Swhere you're going to host your tracking software and your landing pages if you decide to make them., h$ t, r4 l8 F& @( Q. A+ a
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) P1 A8 {( E+ b5 j" c: u% vbland one is fine to start with, to host both your landing pages and tracking software. The .com,! f* ?% o3 S5 y; i7 ]8 {. R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ [& b( Y F6 N0 `: Xterm or build a whole website.- K# i6 E- E: ~6 @0 V
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 U4 U, w/ Q/ g7 H) I$ ~; S
tracking software on your domain. This is really important, because it is necessary to track your8 T# v8 \3 r4 X' {( _& b5 m* m9 Y
conversions down to keyword level so that you can optimize your campaigns. Without proper+ e- Q3 r/ O* o3 K! D6 h
tracking, it is impossible to know what is working and what isn't.6 S- V% b8 n1 P
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" E2 q, R R" J* ~+ Z8 T& Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! Z7 F9 C) v# V# L; \8 w
Prosper202
* i2 L9 @( o+ }1 H6 ?! mhttp://prosper.tracking202.com/apps/
- P8 I1 V0 Q0 G8 wCPV Lab: g _4 K* Q! k
http://cpvlab.com/
y `5 b/ e: Y. gCPVLab Help Videos+ J' `& Z9 p7 ?' y
http://ppvlab.com/oweiw/oiurw/vdm.htm
, i8 N$ P0 b+ `; i( \1 k. c" MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: K6 i4 I$ f0 n1 A$ Mindustry standard.
[3 h8 Y$ j# @3 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 d, E1 r7 b( X8 [$ z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: _+ D- z" n7 u a, `) f
good support if you have problems with your installation.
% r# B1 a) y1 v! [8 Q! E- DTracking 202' _5 e4 P5 m5 K% `/ o& \- i' Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: ?& U+ Q! ?: r( t+ B f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; m) s7 M! Q# I0 W) E5 Z) Marea.
! l( @; }4 ?9 G/ U/ ~# fIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# E* A0 P- ] p8 Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 f! J9 j6 @/ L! D$ |interface, and their hosting.
3 y- [$ k! i1 ~0 k7 c1 ^# R( aAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
" ~' D, C5 B$ S- b2 l& C! Qand targets which you are bidding on. Leaving this up to chance in order to save money could4 c' _7 {, [6 g
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 m8 y7 ?0 g! ~$ d- N) ?) m |
were using.$ e$ M/ v0 p4 Q3 }
Choose An Offer
$ {, g2 \. a% S9 J9 \2 V" HNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ R7 H1 y. U" k9 K' X
Lesson on Offer Selection W0 d( `) |, _$ @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
. h1 K% h2 I, Y [4 e7 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& e: b+ L: Y9 K! X% v" Q9 v. @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ p3 n* c% w( n! b$ H! P4 O" L
LeadImpact as the traffic source.. Q+ d8 M$ X) q) O
Now the best way to learn how to put all of this together is to just get started. For some variation in. R6 W, l: `* |$ v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 m1 }" X( }% w; \2 F8 Pcampaign.
- F+ G e& y w8 X/ FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. v) Y8 m. G$ e" J6 z& Epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) U7 J7 U8 W, g' E# A5 z: n& F/ @
that all traffic is accepted.2 I, g2 P4 g0 ]# D. ?4 x4 a0 B
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ U3 D% z, x$ L! y2 P7 YThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# N* D# D8 ?$ s* Y' Tget creatives like banners or images specifically for the offer.
* K4 C5 N1 y- N9 `* g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 {8 ~; \/ ~' A! J1 _, P8 R1 Z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* ~+ R# n" _! \% w/ [track my keywords. Without doing this, it isn't possible to see what's converting.
3 j3 I3 [: G rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 @( i$ {& _+ Q; Y: S( y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. T+ [/ v/ A* X0 _4 v+ y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* Z% R" r2 {+ j
bottom of the page:
$ D* R: \$ X# G2 F; [# m1 mNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 w1 v7 s5 c: T8 B$ @% R
Click on the offer → pixels → Add a new pixel and this comes up:6 h; O9 r8 P: {7 v5 b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; ^* n, a5 n- O& y. y/ mfrom your software into the box that says 'Enter URL of image to load'.
4 n. m. j3 A. K4 ^7 }9 e, COnce you do this, it should look like this:
5 m) [; K4 @+ E l: v1 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# Y! W0 D5 v- J! w2 r
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 U+ S- f+ i6 Z9 M3 {3 @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, d! J `+ T2 NProsper or CPVLab.
8 y3 f5 L: W0 A& R! j& R$ X3 e( \* i
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