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PPV GUIDE [PPV新手入门][28页]) V: I+ S* ], A& Q. g$ {) B0 [
详细的请下载电子书！- T% \( p2 b( _" o
9 q6 v4 B' k6 A$ R3 V; ^4 w, Q9 A) q
' G. q" @, P G' O1 `
Newbie Guide# T0 N2 _+ V: q# e9 c" Q
PPVPlaybook.com* ^. @% B) q6 P) f4 U
Tracy Shaffer4 ?3 ?* i- c6 B1 E5 {& X
David Ford
1 I% p" u$ n4 S& z, J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 q) Z% J8 E/ `7 n. vGetting Your Mind Right to Start Affiliate Marketing
. m$ o( Y. R" S/ uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" w$ ?$ F" |$ {1 X* Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' ?! K ?% h1 }7 ?9 \( fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ N. S$ R/ l" P$ @3 l; E8 t$ k
with any success, these claims are laughable and far from the truth.
4 f/ i) }0 N KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' D5 k p6 x, mflow management. The main benefits are the low barrier to entry compared to other businesses, and
! n3 x- Q ?+ o7 x# \the ability for a marketer to be a one person shop and make an incredible amount of money with low
8 C7 Z* f \+ E3 n- moverhead.
1 e' A+ C6 S7 M- vThe winners in this business are the ones with persistence when nothing works, who know there's
P2 C0 r1 Q7 \' N7 M7 H( ]- h' Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 f5 V' f L& i" vThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 D5 C( z% P# t, d w- @$ C; e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* e! P, P' c5 n5 dMost of these things happen suddenly and without warning, and they all contribute to the amazing
6 p* j0 v( A! Q! `0 J) c5 V0 d0 jlearning experience available to anyone with a few hundred bucks and the ability to open an
* e5 J4 S8 r/ k( v+ |advertising account.
+ H3 n8 n2 k3 F- vYour competitors are willing to work at this around the clock. This isn't a push button, instant business
4 z) O2 b8 h7 e0 twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" Y/ v8 G' l5 ]& ]9 u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; H6 K" l a! z* E7 `8 Ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence." b4 |5 ]# `! ~4 ~2 X/ z! v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* M" o" v- b O* b. K6 Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 u3 ?, N* f5 d) w$ U; f gstarted building.
/ h5 L2 K! y) ^: {! B: LThings you need to get started:2 O1 E8 E- @8 e' D: |2 y1 Z, q& f
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% p- w) K6 x# |, K! F( b- [2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ x* K! v8 v l w6 h' ^4 C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ Z8 Y4 x+ O# r% I. k9 h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& D9 M# C! j( u) t; C1 rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 _8 ]' d( c v) Q
with PPV.
; @4 o5 P3 i1 }' A& ?9 VBasic Getting Started Definitions
: x7 W; W. G; e: S. ?0 _0 [) @& [Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more& p% A, D: Z$ k: x7 ^8 n
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! T0 ^. x/ m3 I5 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; [* } o7 @4 j0 c# F+ U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# I/ w! }5 |! c9 xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. K0 U0 }9 a, w% @& ireceives a commission on that product. An example would be the Amazon.com Associates program,
' z; X& M6 j! J# mComission Junction or Clickbank.0 O* b+ n, X$ ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 T0 D* {! A1 s: c: a, d; o! V9 b' F
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ a* C' R& k3 e: w- E" Tbuying a product. An example would be Ads4Dough or Neverblue.* Q6 }; P/ p% T4 z' z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' g M j$ T4 ]; s# G' Haccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 d3 U' I' S+ o3 V( r1 L, z. X2 \# B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% u; W7 [; A' _' a# G, cright from the start can really help you.
; m( x8 |3 {% U* cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 {% _4 d1 }1 I( ?% V5 p. z& }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- [' N T* E4 W3 B& g
view, starting anywhere from .01 or .015.
, u% `- e' D) K1 D5 WIn order to use this type of internet traffic, the affiliate can sign up with a number of different: j! t8 A7 Y! p4 u$ U5 G) A5 r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, U8 e/ ]8 g' w- eMediaTraffic, and AdOn Network.8 O6 _) u+ n2 P5 i; q1 A# v/ Q5 r
Don't popups get blocked by pop blocker software?
- z1 m8 J- O/ ?# K; pNo. Popups are served in a new browser window as if the visitor had opened the new window
, ^4 I! P7 s4 J. ?% y3 ~) h+ Gthemselves.8 a/ _2 y1 }! G, C( B% i
How many popups get served to the visitor?, L2 x& @# |8 H# t$ k# r/ H
The number of popups served varies depending on the PPV network. Some pop more frequently
5 V1 Z: y {& ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# o! _' P# H8 r/ z4 _1 H) Cserving this kind of advertising, so they have to toe the line between keeping their software
! W. z* c8 g) [2 R. d" J3 I& e Udownloaded and still making a profit.
# Z6 T0 x) G9 n# _; }* pIsn't this type of software bad? Why would anyone keep it on their computer?
& s5 h |. f3 q' [No, this type of software doesn't harm the user's computer.2 Q7 @' u" `0 k4 n& D
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& Q' {* ^" s. _5 j5 E$ y8 W# etoolbars or videos to place the software on their computer. The visitor keeps the software in place so+ U% K, S" L- }
that they can continue to have access to the incentive.
1 w; Z+ P( V E9 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 Q0 ]$ ~9 J; w' [4 X" C
How to Get Accepted into a CPA Network8 K. L9 F1 S' }$ i: ?" m0 G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 d7 g/ U! |- E. t+ R
to start looking for networks is Offervault which lists offers and lets you compare payouts across# O |0 s" _& J" k) s
different networks.
. u' K) ]) K* ?3 gOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ t% t( f! Y( ^( o5 ~application and be as specific as possible about your promotion methods. Usually some time after' l$ B y$ k- T5 u
receiving your application, the company will call to interview you. The phone interview is a critical7 V% m- x" B$ A8 d
part of the application process, and most networks will deny your application outright if they can't get$ I1 {- _! w0 e$ T) ], ]6 R# W7 ]
you on the phone." F, L7 I4 g$ s& c& K7 F; y
Often, the person who does your phone interview will actually become your affiliate manager after; N7 _( s& e! n/ f
you get accepted, so it's a good time to put your best food forward.9 h! m$ o) m7 ^7 Z7 o. g
You might not relish at the idea of someone grilling you about your internet marketing methods over' C' \- @0 r; C, b, @- `1 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:& k" S7 K' o$ d9 v$ [
What methods do you use to market offers?+ [0 r% ]0 K0 {4 T
Do you already have a website you will be using?9 K* k' o" u' J2 F9 p/ ?0 J
How much is your advertising budget?
! p, y' U o3 G& Y# p9 @8 RWhat other networks are you a member of?
& S! q5 E u# V: b! lWho are your affiliate managers at these networks?
0 o& H7 Y% H+ K' F+ _Do you use social media (Facebook, twitter, etc.) to market offers?. X; W4 c" R# J9 b
How much traffic can you drive?7 J9 O& \5 w: D: ]7 m3 o
Do you have a personal recommendation from anyone who is already a member?
( g( X* `4 O& YOnce you provide satisfactory answers to these questions, the network will approve or deny your( C. h9 Z9 U1 R9 i3 |9 r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 W! C9 g2 H' L O6 J2 n Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 p6 Z1 Q3 [# { ^- Nfor the network can be helpful.# r e; u! s/ C. l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( I7 {5 ?5 @7 x9 M8 J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 K( t! p! V6 c" h' _" L$ J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: r# @1 Z2 }: l5 C' d% \
people can open a lot of doors as far as networks are concerned.( |' ]5 X9 X4 T
After You Join a CPA Network
0 ^3 D3 m; N9 ~& H( `! q; u# c* d0 NOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. I: x+ G' ]# ~) _and make an attempt to get to know them a little bit.7 Z+ P& V) C2 A& C H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 t8 h9 [' F5 C4 B; @& {+ k7 Kweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ h3 Y6 N! l: j. n. {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. f7 ^" n8 n% a5 o) }
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; @: r3 v+ ?# w* Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ r$ G' m# b5 h; yemail.6 M {3 L# m3 u3 {# X
For more helpful info about dealing with affiliate managers, check out:
* ], F% v/ D& K( ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/& m- Z9 U- N! [* v1 o( h' y( J; I
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 |% B' d) h9 D# Y9 @% d& }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, K5 i7 J4 l6 @0 S( ySet Up Web Hosting2 N, v' Z9 x8 q, l; b3 ]6 g
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said P9 Q' r- v/ z2 T+ b: x
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* g! U! J r& Z' X' q$ a7 h# {host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- O& q1 h/ ] H% b& z8 p
whoever else is on the same server as you.2 y+ Q- q [, o. G, K8 z7 q6 m
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 ^- Y# H# n/ B2 c" K9 [* Y* _
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ \# V p/ z* n0 }* c* g) O+ O" Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ D* Z- o% c+ u' x' qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! [4 U" W8 D/ D
house full of roommates (hosting customers).
7 G) m6 T2 Y7 l' [" k4 l4 tIn shared hosting, this is like having roommates where everyone has no specific designated area inside8 V2 b; [6 s N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. w& Y+ ~2 M2 A, o9 N$ |fit.
4 q6 h, g+ D# P/ ISay your roommate brings home a large turkey. They will then take up more of the refrigerator than) j. |4 D! s K) L- N/ K
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ ], p. p0 Q0 e e1 i" Qtheir food. Everyone else's food in the house has less space to take advantage of.; Z5 X5 _! I: _ x8 t7 B" B2 p5 D( `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 i2 m- W0 {3 t$ P/ ]" e; C+ B1 F, z
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 X, \9 C/ z1 o/ q0 G b) oIn the case of a virtual private server (VPS), everyone in the house has their own designated space: z$ x: v# ^* u) ^ S# s
inside the fridge to put their food, and other roommates can't come into that space. The server is
) W% E# h( l/ F( Y: R5 p( ^# g* k1 epartitioned, so that each customer can only use a specific amount of resources at any given time.
: R+ Q0 D3 W9 l0 `$ AA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# @5 n$ D3 P: F) {belong to you and no one else can use up those resources. This makes it possible to serve much more
$ q: w' E) t, Ktraffic, faster.5 K1 U5 s4 [3 \$ T1 r- |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: }' M2 P0 B7 M$ h% G" ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ p T% ]( B% _# G; z9 _5 fhere:
0 G6 S4 G3 g5 O5 \0 whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 C; ~0 m# j( C: y2 z) XVPS&highlight=hosting
( Z" v2 c0 x. ?7 H& q, f4 E5 NDedicated-Hosting-vs Shared-Hosting
4 s0 s, z6 z* I. X: o ]* \" d. ^4 Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 \/ w B& ]9 r; y* L
Hosting...Your-thoughts
o. g# l& \: V, X7 } j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 w" c/ y( t3 ?
Hosting Providers for PPV& d* q4 E! r/ I
Beyond Hosting3 j/ Z. `2 _0 o$ n( t
http://beyondhosting.net/3 ^1 o7 k+ E7 i4 l( i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
m1 b1 \- {" j( E2 F" t/ v9 Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ b9 l: @5 O' V# H
direct linking with PPV. Also, these guys provide great support.
, |+ N( m: Z" p) ~5 UProsper202 Optimized Hosting, S! X% S$ |1 Q! U
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 C: r( u9 C" z! r! u$ @( n% `CPVLab Optimized Hosting
$ o9 X0 }) s8 Y' |7 i. Ahttp://beyondhosting.net/CPVLab-Hosting/; G9 F8 x1 e. D- O
Domain Names for PPV0 r( [( [9 s% \2 X# p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 Y: z$ _1 l* ?/ ?
where you're going to host your tracking software and your landing pages if you decide to make them.
( v. b, d" ]+ N, r3 g2 K, bOftentimes people wonder if they should have a specific domain name or a generic one. One generic,# y5 y* m1 S% k" t
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ Z1 n- y% c3 C/ @% Q' w- k3 e.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ |5 }& G: ]: I- O, n* U. jterm or build a whole website.$ C- v0 ]6 I. O# Y/ o l
After you buy hosting, a domain and get those all attached to each other, the next step is to install
y! i5 K) N3 L1 {7 ttracking software on your domain. This is really important, because it is necessary to track your
: M0 U7 r+ ~$ C' h8 q& Cconversions down to keyword level so that you can optimize your campaigns. Without proper) b" R6 S1 u* M
tracking, it is impossible to know what is working and what isn't.6 T5 M+ A6 x2 |2 @" P
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 {+ {7 @4 F" K! k1 V+ X. q" @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. m, X+ @- i) l4 J, wProsper2029 M3 q) D* g9 s* j- W* C
http://prosper.tracking202.com/apps// |3 ?% s! V- ~
CPV Lab
- \7 G' J6 a3 v8 ]7 B. |1 ?3 bhttp://cpvlab.com/
% f! o* z4 V& b6 \: H' `2 Q; `- ACPVLab Help Videos
1 a+ Y0 q, O3 Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
# O1 w/ |5 ^, t6 Q, ]As far as which tracking software to choose, Prosper202 is open source, free and pretty much an! w# j! e% K: F/ n- P
industry standard.+ ?9 `& e8 ~( {) A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) K6 \; u G; n- t- B5 p, r
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 g( T1 o% Y! N4 g/ O6 ggood support if you have problems with your installation.4 m; X+ c/ O6 U. @
Tracking 202
, b3 |6 @* p% k8 Y" S$ ^Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 x5 \' I' P2 fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% h0 b2 R! @$ Q( ?2 a d0 q- garea.
0 y. D2 D8 a4 a. bIf you choose this option, keep in mind that your tracking software, one of the most important parts of) c" B9 x' t3 l) K: @ H8 z3 e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 J) c7 |- M& t7 H7 jinterface, and their hosting.: ]7 d# D- K0 A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" L, }+ e$ j5 ~7 e/ N+ kand targets which you are bidding on. Leaving this up to chance in order to save money could
8 l' y: F1 t5 W6 Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ R6 p$ _8 e" b8 b2 xwere using.( m9 C# a# \8 J/ k
Choose An Offer. ?2 W1 E6 ?* [ F8 C
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; E) c& _# o9 z3 j) y, Y" i* DLesson on Offer Selection
1 Q, `4 ]1 ^; N7 k$ b4 b9 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 M$ ]& H: V* M' X( ]" iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) n; v! I% E7 ~6 Z# yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 b- `/ p* {; [2 Q* y; P; B7 T# J4 N
LeadImpact as the traffic source.
! r x/ @) G1 A0 V. |1 V+ mNow the best way to learn how to put all of this together is to just get started. For some variation in/ D8 k( r) O; h# T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 E" l; X* E4 H- ]8 X5 A* @
campaign.
8 K# S6 l$ A& B) X5 z: wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" F/ B* v% ~: I1 o, c$ gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 p, C" `9 O7 G) _4 u |% \9 w( D
that all traffic is accepted.0 Q* ^0 c; G' J, {5 C8 i6 B
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 G( o( v5 H8 V1 p. ^
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& l) |8 _4 S6 }* S
get creatives like banners or images specifically for the offer.5 w3 a$ C8 m' }; Y2 q+ A0 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 y4 Y* f) i3 C1 Z8 b8 m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) o% D( S+ d- x
track my keywords. Without doing this, it isn't possible to see what's converting.% J3 f9 O! F( Z# U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! U, r% F' k# l ^( h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 q' o7 l% d4 c7 s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* D" }; U. S' t9 D: ?/ C
bottom of the page:
; k( C6 r( Q$ a. v; H: WNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 s* q2 w' @: `3 D# Z& {' c4 l0 ZClick on the offer → pixels → Add a new pixel and this comes up:* V2 U0 r. l" o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ Y/ ]' Z1 P7 G8 }& D/ ?! efrom your software into the box that says 'Enter URL of image to load'.
5 f+ ^$ Z, ?7 V- k! h1 T1 G' eOnce you do this, it should look like this:+ x6 }4 A. _6 |$ ~( Y8 A( [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- @1 ?/ ]) C5 V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& g- q7 ]& ^" tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 V( T2 s* w( h' ?- `6 UProsper or CPVLab./ I7 ^2 `9 X1 I, f, n% W
( O" B l1 g9 ]* K |
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发表于 2012-12-27 18:47:17
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