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PPV GUIDE [PPV新手入门][28页]4 d% h9 G; y) ?) Q1 }
详细的请下载电子书！
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Newbie Guide
* S) H* L$ a7 A$ Y$ gPPVPlaybook.com' Z$ i: z0 i3 l% Z
Tracy Shaffer" }; G) Z, f; V& h" C6 _
David Ford
: g( z$ _" I: r- G$ q- Z; E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* }3 l! G$ x `* c: N% ~; R% YGetting Your Mind Right to Start Affiliate Marketing( V* E- D+ T3 z ?7 v; b$ g. |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- d2 v" r' y- o. v: x" b1 v
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 u5 l1 b6 C; l0 Y; A+ d- myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 D9 c8 T* f) v5 ~with any success, these claims are laughable and far from the truth.1 ~& S- Y8 j, c5 i( ~: D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" ]0 |# s" n W2 mflow management. The main benefits are the low barrier to entry compared to other businesses, and5 h, F6 f! k$ j: e: V+ l
the ability for a marketer to be a one person shop and make an incredible amount of money with low9 _+ Q0 U7 U* p4 j* l$ N
overhead.
2 U8 R4 F6 N# v! g% rThe winners in this business are the ones with persistence when nothing works, who know there's
) {* K0 H& P4 R; a( Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 r* X/ k2 j7 R9 U0 h. p9 }8 A5 q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! G2 V2 o, t1 O* ^! N4 { r4 C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 S7 H8 O! o& Z1 ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing5 \3 U0 d. |9 H! @; J4 k. J
learning experience available to anyone with a few hundred bucks and the ability to open an
3 o; ~. x# F% K2 ^8 U7 ^* N- A1 tadvertising account.
9 x X8 \& h6 ]1 KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 `. e9 y/ E4 X8 X& jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 p: U& r. L! U( Z* o- u' ^
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 |+ s. U) J3 _. V1 I' C6 }
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 }) W2 `/ |/ _( _' M7 |
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
W6 H( m3 `+ h& C1 Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 Y2 _/ G! p$ q' ^+ G# a9 Astarted building.3 t: [8 ^, N9 ^% u# q$ h: K8 a4 D
Things you need to get started:8 p# C4 p: X! I5 R$ @8 S( \: j% ?
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 S6 s1 L# a% z8 k) k# K" J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% U" D5 O4 G' M7 _3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ F9 T5 Z9 x3 d3 m; h8 z) K
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* G2 Q+ S6 v; x/ C! }: WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; P& C- b5 F* [% K. c
with PPV.
/ F. A' G- x; W' H8 `, I+ t) {Basic Getting Started Definitions9 e9 O9 f/ |( _
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
B9 ^$ M0 y* ~* baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- N, L" n6 X- p+ r h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- S% D! N3 M4 o/ X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 u* \6 i7 `+ ]: T
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 o/ t6 Z$ X6 x |' n
receives a commission on that product. An example would be the Amazon.com Associates program,
& U! e) b( Y' j# o0 W. MComission Junction or Clickbank.
, u' I3 V/ o; h% J/ O/ lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( |- c$ N- Z5 E) v* a a; A
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 T$ l2 G4 h& @ p$ H4 N0 Cbuying a product. An example would be Ads4Dough or Neverblue.) V Y, `/ A* `: O# q# z/ `* J+ d& r# g
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, h3 _, _* g' \. ]9 b
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 U% _2 ^# T; `; a& X3 i. x+ P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 F' Q+ U/ y6 D2 M( oright from the start can really help you.. I+ R: A+ E0 y5 |
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 a; H( N, q/ c6 L4 Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) k" A3 D7 K# X" \5 `4 c& L* Jview, starting anywhere from .01 or .015.5 e0 j( P4 t2 p5 M$ O3 M/ \6 D
In order to use this type of internet traffic, the affiliate can sign up with a number of different
6 y+ P( G4 z; h/ F$ y8 rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 q( ^) g4 g' ?: l1 qMediaTraffic, and AdOn Network.
2 Q H7 c& L$ D5 d5 e& yDon't popups get blocked by pop blocker software?
! Q2 `# [* h1 ^/ L6 K rNo. Popups are served in a new browser window as if the visitor had opened the new window
6 R3 N' |& Y4 _ \# hthemselves.9 I. P# t2 x, G1 V
How many popups get served to the visitor?
- ?( x) Y6 _5 S4 gThe number of popups served varies depending on the PPV network. Some pop more frequently1 M% f; {/ S* ~3 ^: f
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ q% N5 _) p- T5 A( a6 ]& Pserving this kind of advertising, so they have to toe the line between keeping their software( p' T; u7 J$ T
downloaded and still making a profit./ T1 N: R6 N" x
Isn't this type of software bad? Why would anyone keep it on their computer?! U5 R3 t& P6 R' R: G6 G
No, this type of software doesn't harm the user's computer.
0 d |2 k8 X) s! \5 e' E: _1 ^# rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ U. v! {9 D) [5 N
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ O4 c' d3 x" e) G* \1 ythat they can continue to have access to the incentive.
+ z4 I- p6 n) S" a- Q! o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 S( z! S: n2 V2 sHow to Get Accepted into a CPA Network
6 J* ~% h$ L; m; h* V2 `1 DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ i! r* `$ n: n# _. v; V; Zto start looking for networks is Offervault which lists offers and lets you compare payouts across
8 n: j5 a1 z F9 w5 `different networks.
3 e, p7 t& ]3 m1 P2 K; H# r; D Y: NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 \$ s( j, s! C$ ~# Q$ k: p
application and be as specific as possible about your promotion methods. Usually some time after7 [$ O3 e6 @6 J/ J. X1 s8 U
receiving your application, the company will call to interview you. The phone interview is a critical; K% D( F- G& F3 j4 ~9 y
part of the application process, and most networks will deny your application outright if they can't get1 F6 O7 ]5 i0 @$ [) b
you on the phone.) X- w+ R+ f/ t& D" ~% G
Often, the person who does your phone interview will actually become your affiliate manager after
6 k( l/ D4 r3 l7 w2 G2 Oyou get accepted, so it's a good time to put your best food forward.
& I$ _& q7 w* }+ `You might not relish at the idea of someone grilling you about your internet marketing methods over
3 p) h' d, A' z$ Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 \4 z! g9 i8 dWhat methods do you use to market offers?$ I+ v3 j9 E6 Y1 B
Do you already have a website you will be using?
. N( k/ o# {: G. P: ]1 iHow much is your advertising budget?
) v2 d2 t. t2 Y2 O3 qWhat other networks are you a member of?
* g. K5 @! j) I7 K% g$ X3 \. xWho are your affiliate managers at these networks?
, f; J3 @' t+ }1 T; @Do you use social media (Facebook, twitter, etc.) to market offers?& }2 B' N9 u6 M3 h2 m5 @% U: i0 g
How much traffic can you drive?8 ?. v' ^0 W$ ^
Do you have a personal recommendation from anyone who is already a member?
8 z! D: n% ]( p: _# s. {* x; B2 wOnce you provide satisfactory answers to these questions, the network will approve or deny your* I; K% `7 o5 w
application. If you get denied, just keep applying or call someone on the phone and try again. Be. p) X3 T' Y$ f8 o$ _4 D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" [2 D1 D$ @! i! L @$ tfor the network can be helpful.
2 y* a& T2 t9 K( M. FTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 W! N3 ] D$ w8 ]- \8 oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, g& h" d/ p; y. Y1 D, l
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" d1 g4 N4 w! U' opeople can open a lot of doors as far as networks are concerned.
9 ]% h- g4 j8 d+ C. d: k% I2 `) XAfter You Join a CPA Network( e4 E7 Y( b) I2 z' U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 ^5 g! u% ?! k+ qand make an attempt to get to know them a little bit.# \; n4 y2 J4 w5 U& k
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 I! Q* [9 k& ? F1 D8 K ?weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 _8 n* H% ^' ^) m: i2 p5 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( T W$ s1 c) [0 h8 t) Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" u$ a( X1 d4 u0 e0 }9 O4 M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% Z6 s3 \; p4 F6 ]' X6 nemail.7 a7 A/ z |6 ?
For more helpful info about dealing with affiliate managers, check out:
, p4 X$ c7 Q: g: phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
% Y& x# T7 M o4 I Y5 c# j1 Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 ~7 B" ?3 H7 W3 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" `- S- A' z. ?Set Up Web Hosting6 `7 W$ S$ y+ C
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 K" X+ z( P2 Q9 Y9 J5 R9 V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared Q. u! r2 c0 x% v$ I. n# y" b
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! L$ q; J( z5 W$ uwhoever else is on the same server as you.
6 j+ C" } ?. t4 W+ aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 a# L( O" Y, V Xenough that the visitor can't close the window before your pop up is even shown. You have about 3; i( `& ]. ~/ m( h+ V( l5 S; n7 g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 Q' G, g; n) z$ @. O G
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 C% M9 l0 ]" [" D- ^% g J2 N8 Dhouse full of roommates (hosting customers).
1 z% E7 j$ V- \! Q1 r$ J$ k3 XIn shared hosting, this is like having roommates where everyone has no specific designated area inside# v9 L( C: r* e. k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ |3 G& M' u" }( T
fit.6 U. V3 G7 p; X: S) F; P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: L |. P0 S+ G$ \! W) L+ e
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ _# c$ c* W+ @% ]: l
their food. Everyone else's food in the house has less space to take advantage of.
+ M- n3 j4 a7 f# q% k8 ]& cIf you have less server resources to take advantage of, your ability to serve popups will slow down. For3 {* {0 w8 i7 o6 \
any type of hosting this is a bad thing, and especially while running PPV traffic.
! `" k+ t+ ^" ?% R* bIn the case of a virtual private server (VPS), everyone in the house has their own designated space: n9 C+ C+ J5 ?: P& k( O0 C6 D
inside the fridge to put their food, and other roommates can't come into that space. The server is& q+ J0 W8 r% a8 M4 T% n
partitioned, so that each customer can only use a specific amount of resources at any given time.3 K8 `& V9 |' r% _+ d
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ C; U/ }9 @; W `belong to you and no one else can use up those resources. This makes it possible to serve much more
, c( c L# T, S9 ntraffic, faster.
2 i4 K: X" u5 \9 c" ^4 ` r4 nAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- s5 v% D2 A8 N" ~ o# Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 u5 l; x/ K' D
here:
0 C- j1 b: q+ h% zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' F7 p/ t' _4 x9 w( g+ D, E3 a" vVPS&highlight=hosting( B( i# [6 P2 d. J% f
Dedicated-Hosting-vs Shared-Hosting" a L, B/ G; j$ x3 Q* ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ d2 L& f- Q5 u2 l
Hosting...Your-thoughts& P1 {) x) j0 Q( j3 T) k. v+ V* t, `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 r$ T0 e! U$ h% e" P Z- R. ^4 F
Hosting Providers for PPV
6 r: u$ C: A4 ~2 C: Z' O ~4 _3 qBeyond Hosting
. s% }; I$ q9 w; I6 B) d7 zhttp://beyondhosting.net/
" U* H4 w6 O6 T- s6 L4 w5 UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! \9 E0 P2 B# D, E
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. m# j2 Q: j8 X: T5 W
direct linking with PPV. Also, these guys provide great support.
8 T, v3 `; _2 x' mProsper202 Optimized Hosting* [2 x$ P+ }7 n+ k, J* q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- q% F5 \; q! g% \! ACPVLab Optimized Hosting2 ?6 d) r M, ]- P! P
http://beyondhosting.net/CPVLab-Hosting/6 X7 x' I: l- {2 k& I- m
Domain Names for PPV1 c* b# W- b" G3 E! z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 x: h, m/ a* e3 V
where you're going to host your tracking software and your landing pages if you decide to make them.
' j' {9 f9 V* y" o+ M) X' ^ OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 }# h( n% q6 T) [+ R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" M5 x; O2 k, i4 o! O% X9 S! I: F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: h0 g# ]1 d: ?; s- Fterm or build a whole website.) _" G. _5 ~. o+ ^" O
After you buy hosting, a domain and get those all attached to each other, the next step is to install* k/ X% Z1 |- V4 v1 t w
tracking software on your domain. This is really important, because it is necessary to track your. y' m% J* S v5 z
conversions down to keyword level so that you can optimize your campaigns. Without proper" C4 u9 V+ r( X: R. F+ i) W. T
tracking, it is impossible to know what is working and what isn't.
% I5 c3 O4 i" o" u$ e0 v; x3 x8 jTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 ?7 p" b0 j8 W& \( F% x
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
f: L8 S8 H! IProsper202
$ E$ K4 s% N: ~! @http://prosper.tracking202.com/apps/7 @2 [ F5 {) l$ C3 ] N$ z
CPV Lab3 ?6 s" R" B# p4 u3 D
http://cpvlab.com/6 P6 b/ A1 K0 Z* E! j( j
CPVLab Help Videos
! [; g2 I$ y+ ?( J# lhttp://ppvlab.com/oweiw/oiurw/vdm.htm5 s0 P; b6 J7 H9 [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 [+ X2 g7 M+ N$ s7 `5 rindustry standard.
$ Z/ W, ~9 H* `* \0 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! `# n/ C. ^1 y3 kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from E& M* j4 S& j$ @( r' k; I
good support if you have problems with your installation.
; Q7 x. ], x \" q0 |! v. gTracking 202
6 F' I* i; K' F+ ETracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 |7 B& I2 \* W2 v7 X2 Pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 X" Y) b8 y. X2 x8 Y/ d! V& e5 Larea.+ o+ j- a3 O$ c2 ?6 J
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 R3 {6 H) ?0 g5 a0 |9 x: a% Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, L# {! ?* V. b1 K- r
interface, and their hosting.
8 f+ ^3 T0 s* f# T6 c$ xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords- ~4 c$ S$ j+ ~: ]# D p
and targets which you are bidding on. Leaving this up to chance in order to save money could
" V/ V: y! P! opotentially leave you open to huge risk if someone else caught on to what offer and keywords you: d2 H# C5 l" L' c7 H4 `
were using.
* ~. H2 x. E6 a; [: \$ e& `- E" RChoose An Offer
) x. M# d3 T6 Q, U8 uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* J0 u, W2 y( [5 e' w3 a% B9 [
Lesson on Offer Selection0 [ e5 h* a+ A2 }
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ O7 f$ C4 s/ _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 M# @# `2 |5 t' x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" F+ b6 r$ k5 R- F( c
LeadImpact as the traffic source.
# x& w; T7 T: n5 E: n, @; NNow the best way to learn how to put all of this together is to just get started. For some variation in8 ^! L, t& D1 ]3 n9 G# b
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" r6 k- Z! y r2 X9 F
campaign.' ~. v! J8 H/ T. ?' W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, G: R/ A1 O; w% j# B
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& x) M" U6 s5 q2 h9 e' vthat all traffic is accepted.
' H9 H2 w& o# OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) u; A, ]$ t9 g/ e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ T/ Z" X- V# v5 Y7 W% R n
get creatives like banners or images specifically for the offer.
+ y, L8 e" x. C! A5 u" U, o9 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 D- o" t' C1 J! j* U" z6 t) @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( v+ }2 B7 q! v9 I7 _& u, C# q' K
track my keywords. Without doing this, it isn't possible to see what's converting.. P0 o0 {1 c: g7 {0 V. w" D$ [5 D& u# H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 g, H; g' Z5 y, l5 G% k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, x& a0 l' f! i) ?" }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- D9 [5 h6 v5 l* C! g4 h2 L7 sbottom of the page:
; K# ^. u* G' I8 p6 wNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 {7 |& A B! h
Click on the offer → pixels → Add a new pixel and this comes up:; H( P0 y8 m3 M; s' S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- M* _0 l! w4 z1 [7 ]% Q
from your software into the box that says 'Enter URL of image to load'.( N% }+ P) G, S. \
Once you do this, it should look like this: S6 e3 V; B& A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. v. A1 m( G9 ^5 o( X( O
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 X4 K* j- u, W( F/ lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 f" _2 o) V3 \! v6 w6 o9 x3 p3 b* Z
Prosper or CPVLab.5 o7 q& i7 \0 c6 c: @( Z6 e
% O3 A# z: l+ |8 u" ]7 | |
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