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PPV GUIDE [PPV新手入门][28页]) W# m3 F! A0 E, n" s8 l! y
详细的请下载电子书！! [6 B2 u5 ?* l0 S
' S5 L4 a- E8 w
; U8 s! J9 W9 h* S1 v( I! }' XNewbie Guide7 N: d0 {2 O$ w$ g- f0 U
PPVPlaybook.com# E0 Z3 Q; b9 T' u
Tracy Shaffer7 X- J0 K& k, i
David Ford
/ }: Q6 f5 r% S, ?8 _+ L6 z" C! o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* G# N. u% w8 S4 k2 v% [
Getting Your Mind Right to Start Affiliate Marketing$ ?! M( J B: |# o1 y, E
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ s) ]; R. d2 S; Z: mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; u5 G+ r5 i3 ?" N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 P7 d' F3 v: u" h+ ^6 m2 u
with any success, these claims are laughable and far from the truth.; x8 p. i4 Q$ E: g7 l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, s' X6 y# S+ o) Pflow management. The main benefits are the low barrier to entry compared to other businesses, and: _/ |0 z1 {$ h/ J
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# w$ z1 p+ U, loverhead.
6 j( m* j& W) u5 nThe winners in this business are the ones with persistence when nothing works, who know there's
, A: i _! I' x: G: Splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 |+ L9 ~% {8 _! j7 h) T8 w" F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( [( W5 `, c- V" [: U7 p3 ]- }5 N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, E$ s& o6 u4 QMost of these things happen suddenly and without warning, and they all contribute to the amazing# c5 W) S: n: Y% H( ~9 b
learning experience available to anyone with a few hundred bucks and the ability to open an
( P. V3 S7 q% ~advertising account.* E3 w f' R }& N
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 E( p+ j Z$ m) P3 g4 ^( {9 h
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* j9 m, s6 i% Y9 [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 r" w& G* O7 O: N- v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ M- W6 D9 B) H6 lWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 r4 H0 e+ [2 F$ A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 j" k$ R$ V3 e, C5 jstarted building.$ l3 Q' U H1 k- u3 X2 V
Things you need to get started:
8 d/ ~& O, T. H' d& ^1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) [$ G( H6 T$ e0 V2 A8 U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 @+ Y) R( Z. t1 i5 O
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' G9 S6 j) U$ r- Y1 y7 W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 A! X$ d; \7 z4 vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: {5 w6 O+ {% \2 [7 w( [* e0 |with PPV.0 A6 ^0 C8 T+ Y/ [; {. g' A G
Basic Getting Started Definitions' c4 L: t# u. d! B: i% k$ c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' ~: c a7 i4 g* j, v% P; Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ M5 j6 f3 U2 v" D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 _$ V N: A9 g7 I7 l# n. R* s" Rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 G( H8 x8 ~' uCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ h6 r+ u3 I6 Z8 V; _4 o
receives a commission on that product. An example would be the Amazon.com Associates program,5 a" ^% c' ?7 b' I9 k* I
Comission Junction or Clickbank.' C6 U7 M( e; D2 ?# S* H' n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) H, x k; b1 D. han action like filling out a form, submitting their email address, signing up for a service or sometimes: j! W8 e* x5 p0 x
buying a product. An example would be Ads4Dough or Neverblue.
' U2 H& O5 K4 K5 G% j5 gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 r- c+ e" n. n1 l8 a* J6 _account, getting the affiliate approved for offers, bumping payouts and just about everything else1 R5 q. H2 m$ N: d
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% T# D$ z7 y) }2 U' |$ w
right from the start can really help you.9 @' b. r- }1 k+ M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; v, Z9 r% I- E- t; s+ ]: kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 `7 O& p- W) I/ Z/ ^7 @( f8 S$ B
view, starting anywhere from .01 or .015.% g6 h0 x' n: a6 e0 }/ t+ S: f: A
In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 x( H4 d$ e/ j1 h. jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, T7 N1 g# A$ Y- M' Q
MediaTraffic, and AdOn Network.
% l. q2 W4 W4 x1 ODon't popups get blocked by pop blocker software?- f/ f) \- N( ]0 d
No. Popups are served in a new browser window as if the visitor had opened the new window" u& P: p* \, v5 |5 J% i
themselves.
0 Q w7 q, {7 I8 T$ |How many popups get served to the visitor?* h' v4 m3 s# D% z) U
The number of popups served varies depending on the PPV network. Some pop more frequently
- x! ?( |" \: a1 K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( P$ @/ _ q; B, V' p$ H# kserving this kind of advertising, so they have to toe the line between keeping their software9 x/ _! c, B5 E- T7 m
downloaded and still making a profit.
' I# u! _5 A1 Q* tIsn't this type of software bad? Why would anyone keep it on their computer?
: c0 b+ v2 o1 e2 P; X; }( YNo, this type of software doesn't harm the user's computer.- W+ U+ k- t1 b$ [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 r, U$ J/ V7 J0 y% F: btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ N/ R7 \# C; c% e$ b" e, Q: Zthat they can continue to have access to the incentive.% q: c. P% H8 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 n1 w5 E3 A/ j3 ~7 eHow to Get Accepted into a CPA Network
+ v+ Y7 I3 }& \6 S7 AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 ?, k' V% F }* r, }8 dto start looking for networks is Offervault which lists offers and lets you compare payouts across( k) u+ V: B( i' [0 ?1 U, N6 N! ]
different networks.
5 C' Y. Y/ M. V( ~: C. y/ m- GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* _: Q, m9 M& M0 }0 napplication and be as specific as possible about your promotion methods. Usually some time after5 D9 D+ G! U% L8 A2 b! r& Q
receiving your application, the company will call to interview you. The phone interview is a critical8 y* ~; N; C1 F h2 ^1 Q
part of the application process, and most networks will deny your application outright if they can't get
& `2 H3 G/ _# w+ i6 `1 s3 ^you on the phone.6 N6 Q0 T) `5 H1 |1 D2 F
Often, the person who does your phone interview will actually become your affiliate manager after" F; S7 t4 c$ [
you get accepted, so it's a good time to put your best food forward.
" `4 S+ E: q J3 j- h5 y0 ^You might not relish at the idea of someone grilling you about your internet marketing methods over- ~$ ]6 x( W" ?7 [1 y+ d0 [4 C7 ]
the phone, but trust me, this part is critical. Have answers in mind for the questions:( }! n2 s3 K" c; l
What methods do you use to market offers?
3 {* ^- Z1 s) W1 Y8 i' ~Do you already have a website you will be using?: `6 n. l: i6 M9 m% u2 u3 n2 J
How much is your advertising budget?
3 i0 G1 E0 \- ?5 n" M7 A4 kWhat other networks are you a member of?9 {0 x7 E# `4 b! U1 D$ v3 C! n# R
Who are your affiliate managers at these networks?/ k6 f9 _ D8 t8 J
Do you use social media (Facebook, twitter, etc.) to market offers?% B% c" n& u0 g5 G! ~1 a
How much traffic can you drive?) X: V& }1 K4 w# e+ ?
Do you have a personal recommendation from anyone who is already a member?8 u8 g a( e' t! S" v; Y! I9 E
Once you provide satisfactory answers to these questions, the network will approve or deny your ]5 c% d7 X1 A7 O3 j
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 t, V3 L, N# T1 X3 q) xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 C: [- W+ W/ z3 Y6 o
for the network can be helpful.# J5 D7 }- r& U3 {* N7 }! u1 s) H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 [$ [8 V) h j! C. `
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: @; S0 x3 k. L0 {* oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' J3 o& }; E( c, g9 u
people can open a lot of doors as far as networks are concerned.7 V4 u) u' T5 k- y- l3 G- n- v
After You Join a CPA Network: {" y# I5 k8 t' z- l) X0 j
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. d9 g8 [; j+ ~3 q* Hand make an attempt to get to know them a little bit.
0 {% |) }1 o5 W( O# b t y- c0 qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
k7 j8 m6 u# [' Y( lweight in gold. Start feeling them out from the start and try to get to know them. Once you get
) P* L% t! V2 e& t! H& D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; s9 H9 k6 p1 Q! D$ e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& \/ H0 O: x4 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# |$ C( f1 b3 W# c- B6 w$ n
email.5 R5 s+ W+ H9 w
For more helpful info about dealing with affiliate managers, check out:: G# y6 b$ m! @$ u: ^5 c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 t* s, E9 {2 c
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ U, Z& _. B$ y$ i( P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ N2 L8 A) p) ?5 P" F4 `- TSet Up Web Hosting
: c# ^$ r8 t1 LGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) k0 p5 B& }2 K7 @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 l B, p' u+ e# l% N- R
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 U3 i' O* w2 k. `% Iwhoever else is on the same server as you.. y2 B7 W5 n" \8 |5 N; J2 G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ K X5 g3 q6 i/ \% y/ R! _
enough that the visitor can't close the window before your pop up is even shown. You have about 3# c7 K' n- i X; e$ H8 ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 F* D2 {5 d1 dTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" i5 g' x- b5 F5 \ I4 A' @. ?house full of roommates (hosting customers).
$ |* M8 R8 b) T, E$ [* z: vIn shared hosting, this is like having roommates where everyone has no specific designated area inside' E% H0 @4 R$ Z5 ~- H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 @1 K: v, V! J/ i( F2 F8 Sfit.( k7 r8 W3 c; Q4 J! O$ o" b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 i. f" \# D1 J6 m. W+ v% G6 N$ e
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: R! N& N3 w- Y0 i* j& X
their food. Everyone else's food in the house has less space to take advantage of.; N6 {1 G) b" b- b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* a9 T0 M1 S2 O- k2 cany type of hosting this is a bad thing, and especially while running PPV traffic.
9 }3 ^3 ?( `0 `In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 Q) c5 B- E+ uinside the fridge to put their food, and other roommates can't come into that space. The server is
. x# U9 z3 {' P) B0 h! x8 o, m/ lpartitioned, so that each customer can only use a specific amount of resources at any given time.
$ c+ @5 O- t! e4 D! G) Q: XA dedicated server would be like having the whole fridge to yourself. All of the server's resources
- Y- d6 o- V9 `3 l5 P5 k0 C5 obelong to you and no one else can use up those resources. This makes it possible to serve much more |% Y6 @9 g& q: R! h' l
traffic, faster.
9 F! I I2 Y5 L) ^: u# K4 iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% Z1 V! K4 |, }% Q* sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 y, p' g2 Y1 r
here:0 \: p, N3 w3 L G
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 U; q, O: G) I: l" q9 Q3 d4 dVPS&highlight=hosting
4 Z% r2 Y4 w. G" [Dedicated-Hosting-vs Shared-Hosting
$ ]1 D6 s) E1 l k4 R" b* Zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- u0 L% B2 ~! K# v0 R
Hosting...Your-thoughts
# J; W3 b3 `/ J% W1 l! n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ W# P( n! {: \. I) S% u3 xHosting Providers for PPV+ O, A/ ^: t0 L, g' P' V! Q! T( y z
Beyond Hosting
0 @3 i' d( R* J" [+ P& @* Phttp://beyondhosting.net/
; y9 u) Y1 P" b$ W+ n- ?. S: @2 xWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 X* T7 H2 G8 r; r) b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- e4 j8 c% _0 [' [# M; F; e& M/ s8 ddirect linking with PPV. Also, these guys provide great support.
! w" B2 z6 }0 k% FProsper202 Optimized Hosting
- y4 Q0 D! c3 C& {2 c& t mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- W9 _+ m) F- l3 l2 q
CPVLab Optimized Hosting
$ J( n7 z# G& Z* E% n4 Y E$ Thttp://beyondhosting.net/CPVLab-Hosting/+ A2 C: e! O" R7 L3 g) Y: D6 R5 W: A
Domain Names for PPV
7 z9 q2 a: [( J z2 f! }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ b0 A/ Q9 L' _) p
where you're going to host your tracking software and your landing pages if you decide to make them.# d% O5 C$ ^7 z, X1 E- e' I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% I- B" F; s8 @6 |9 s f% a! f' y; Tbland one is fine to start with, to host both your landing pages and tracking software. The .com,% ^5 b/ o f5 d, H3 L3 u& P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, L* B7 ~) Z2 q g/ X; Y
term or build a whole website.
! R% i5 I: K1 s6 B$ J7 C1 E9 YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install* k. x7 D4 i" [) U: n2 ~) g& \0 s
tracking software on your domain. This is really important, because it is necessary to track your
4 A+ d8 x c4 M" p: p/ N5 econversions down to keyword level so that you can optimize your campaigns. Without proper' d0 ^ b t- m/ U+ Q* O/ m
tracking, it is impossible to know what is working and what isn't.
5 W4 R# ~4 v( r" Q/ { O% S9 Z6 MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) u1 f* \, J5 o# Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- |1 d {8 v9 o9 b8 f$ }
Prosper202
6 \/ \0 \, |) q+ F) O; _: I3 Khttp://prosper.tracking202.com/apps// e8 V# O( v7 F5 X; E
CPV Lab
% y5 ` v# Y1 @9 }9 V3 l5 j2 {http://cpvlab.com/
: }( H2 K, G$ X+ a' b ECPVLab Help Videos; f( H3 T1 P, ^
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 o" _ b5 S1 x* hAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; @* c$ l+ a+ [$ s& C! tindustry standard.
2 \( o0 W2 Y) M9 g0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 j5 M, O2 A% [+ X& ^* G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 T( [& A% w- B4 I% bgood support if you have problems with your installation.9 g, _% s9 L* o/ N- R* x6 k, X8 d$ O
Tracking 202; k/ J, N" K! J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 m2 m9 j3 V5 J t6 l( r: t( Qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& y& w$ y+ S# c& Oarea.
1 z( G" v R' ~- P+ E& qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) b9 D7 V7 G& p5 x, Byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 N1 g2 H7 D8 o, d4 P( W
interface, and their hosting.
" N4 p4 m6 h0 A# U! jAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 p# v; Y0 n/ land targets which you are bidding on. Leaving this up to chance in order to save money could9 V3 ^$ o! ^% y0 H( t) K) k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( J4 n$ |: R/ k) J, ^3 Twere using." e' R0 L9 b1 y: v
Choose An Offer
/ I& o8 K5 i8 q7 A4 D ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* z$ w3 J3 K7 ^7 X% PLesson on Offer Selection
* w3 e# {$ w- vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 p! j# n/ W* EIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* E2 h' {8 k) h6 g% x& T1 E3 VTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, `" E; m2 q( t. y& PLeadImpact as the traffic source.
' e7 a- b- q; p* {/ _Now the best way to learn how to put all of this together is to just get started. For some variation in
* y0 Y8 [; a! y- ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& w8 z3 k: I9 v; O) lcampaign.7 O+ C7 E" K. g0 V; m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 {* e" V. q7 D+ V) Hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; y$ M" k7 t; G3 D. l0 P$ kthat all traffic is accepted./ K% T( l9 G5 J% k& r' m3 x) L% l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; l5 k4 U! [* e! F% v" n+ M( V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# {& q# ~! g8 \" e8 v
get creatives like banners or images specifically for the offer.
: [! y* C* N7 e( E& Y" m* _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ _. n. @/ C, v& o$ ?& EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 h6 C# L0 Z/ R; m6 C3 [& R+ h5 etrack my keywords. Without doing this, it isn't possible to see what's converting.' l; O' p; M* p+ h/ c; @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: A; y4 k4 o' O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: P& s4 Q, S+ t, A
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: L/ |* J# A" f$ r1 `/ Xbottom of the page:+ p' T* Q! o, }3 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ Q" u" k- B* G" t, y% A, K
Click on the offer → pixels → Add a new pixel and this comes up:
; i3 z+ M7 @4 G, F+ uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 s/ [: q, V# \4 \& t6 a F" I' j
from your software into the box that says 'Enter URL of image to load'.
, V& i8 l- G$ R1 n$ N! S8 ^( v+ hOnce you do this, it should look like this:
. b+ {# z. N+ H* n, ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ D- m6 l8 ~& X. d; I5 ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* {2 E( O2 {7 a8 v% _7 N9 S5 [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 B1 A( K; r+ n' C) GProsper or CPVLab.4 {# ^1 i' f0 a
1 J, |. r. O9 Z9 N Y |
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