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PPV GUIDE [PPV新手入门][28页]1 }0 o# i6 S8 d
详细的请下载电子书！
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( [- a9 D2 n1 V& C
+ P" X, e( ] v" oNewbie Guide* l2 C3 E1 A" m2 d$ ~3 R
PPVPlaybook.com
1 N! N+ a: V( o3 ]Tracy Shaffer5 G: x& J: Y$ c6 d, k
David Ford$ O6 l' r- |1 O% C i/ Y/ e( ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- x) s0 M5 O8 ~0 W( n) J* s7 x
Getting Your Mind Right to Start Affiliate Marketing
! O. I' r5 U# ~5 x0 ]1 O- VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an |% C; H+ z; g; M! a3 h) P
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 Y& J: _* n7 O+ u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 I- b# t' w9 ~/ O! Fwith any success, these claims are laughable and far from the truth.0 ]+ {8 J2 F. ]* M" F# U; \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 \6 {, d) I+ s* W vflow management. The main benefits are the low barrier to entry compared to other businesses, and
( [8 V+ A4 S, f6 @the ability for a marketer to be a one person shop and make an incredible amount of money with low! O! A% b, y; T5 q8 v7 H- k
overhead.
' Z' m1 k) i, p' C( g kThe winners in this business are the ones with persistence when nothing works, who know there's& C: G) E+ r0 [0 W* f) B% y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 a v8 f9 F7 p. [5 J" r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% R; s- ]8 z! B7 j- g6 o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# Y4 m; c+ u) RMost of these things happen suddenly and without warning, and they all contribute to the amazing
. K& l. {3 K3 u7 g, h" [& \+ wlearning experience available to anyone with a few hundred bucks and the ability to open an
4 N/ H/ ^. l0 D( m/ H1 padvertising account.
: c; }' F( J" E& XYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 i0 C. ]6 O4 ]) H0 Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ u5 c" f# P% f& G& Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( ~9 {4 Z, D+ T. V; N0 ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ k& p6 U; Q) \9 d! E8 A! a* s
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& m3 o' ^* d, @$ k( y) gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get8 Y) m2 n9 ?1 @7 \+ r' Q
started building.
; @% O, g9 A- A7 C1 ^/ oThings you need to get started:
0 {3 `; C) S" Q/ e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* j8 O& ?, ^: y9 v1 W/ }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
m* k3 T3 s4 B5 Q/ A1 E3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 Q8 i2 j+ v' k4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) f5 e- u2 z4 q; a9 j/ h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic, W3 y% |7 b7 j) w
with PPV.0 z: f6 A ?& Y( T
Basic Getting Started Definitions7 C, r: V6 U2 Y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ m7 ?" O3 L- a$ ]3 kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" h- o/ J' ?( {& _4 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# s) U, {% [1 f7 {; H& z: t2 Y' qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 [8 i. v0 d5 |( v* \8 \) t
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 x4 _- t {) Z# v }7 h) a/ n& vreceives a commission on that product. An example would be the Amazon.com Associates program,) g! g' {! Y: p6 A$ G1 Q
Comission Junction or Clickbank.! Z+ c/ q. F1 P+ }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: X9 a9 D1 H1 v& ^: o
an action like filling out a form, submitting their email address, signing up for a service or sometimes. q! R4 v8 h2 v
buying a product. An example would be Ads4Dough or Neverblue.
; z$ i/ Y$ X* ?5 I+ T* V: H9 a: bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ K- L+ F/ \; O, o: E! l. M) s
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 S; s# Y; L) [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
) `( B. U9 p' P) z. g- h. O+ _right from the start can really help you.
$ g' Q) I2 q' ~* \" i. [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) f7 E% w* @8 Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: b b- W6 _- B% U
view, starting anywhere from .01 or .015.
/ Q" x) z$ i2 C. Z6 l- bIn order to use this type of internet traffic, the affiliate can sign up with a number of different
$ e& |8 Q4 v* m: l9 Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 S3 ]6 _+ c2 p) a2 g# \
MediaTraffic, and AdOn Network.* B% l$ s% V; {' _4 c& v. q/ ~: s
Don't popups get blocked by pop blocker software?
$ U% p1 K/ n: z; n1 o* eNo. Popups are served in a new browser window as if the visitor had opened the new window* L1 ~5 L r8 `; r
themselves.$ D K- b% a* ^4 f6 s0 R
How many popups get served to the visitor?& A9 i& O ^" E8 x
The number of popups served varies depending on the PPV network. Some pop more frequently J: h: Q. n" F: D/ D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 A; N, z6 X! r0 v5 m, t4 \serving this kind of advertising, so they have to toe the line between keeping their software
* y/ o, ?0 }# }. m" bdownloaded and still making a profit.
/ y. s1 {5 S7 k' n' |" V! WIsn't this type of software bad? Why would anyone keep it on their computer?) z6 o0 Z$ F: I) @# J
No, this type of software doesn't harm the user's computer.5 V8 T" @; @; w2 C
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 Z+ C' ]& |. y# K0 i' e) htoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ K. {& X( p* T9 C. V$ Z9 @7 Nthat they can continue to have access to the incentive.
0 _3 L8 P6 |: t) y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 T1 p9 K9 H- z1 r2 F) ]/ Y' u
How to Get Accepted into a CPA Network# p; B( E/ t# a4 @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ y9 X4 q9 u- {' R! ato start looking for networks is Offervault which lists offers and lets you compare payouts across
6 n1 n1 C9 T% p: `8 Z' R0 jdifferent networks.
& s6 ?0 }5 m1 r& XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 `. \9 T2 Z3 G; m0 r& D: I/ |' lapplication and be as specific as possible about your promotion methods. Usually some time after- c4 [0 |9 T( V1 g" {
receiving your application, the company will call to interview you. The phone interview is a critical
" Z7 `. ^0 P& q( {7 d, mpart of the application process, and most networks will deny your application outright if they can't get5 U) Z: b) _2 I" X8 }- c, }
you on the phone.7 E# K& r6 B! a% @3 M( a
Often, the person who does your phone interview will actually become your affiliate manager after
4 z' M* t0 J/ c8 H7 S/ Gyou get accepted, so it's a good time to put your best food forward.# D$ N# M+ |1 o" b( X8 L& |
You might not relish at the idea of someone grilling you about your internet marketing methods over8 y3 q' }& J8 U3 G \( Q
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ z$ l0 S& J) W$ BWhat methods do you use to market offers?, f* k0 l2 v5 M' I p* E0 v
Do you already have a website you will be using?
2 ^& J* M# ~# S) i5 d/ U+ m9 D/ OHow much is your advertising budget?
I x/ u8 k6 h( E8 B2 w; o4 UWhat other networks are you a member of?
) M2 G f5 j/ n" yWho are your affiliate managers at these networks?; ?9 F& R9 S( _, G. G3 {
Do you use social media (Facebook, twitter, etc.) to market offers?4 a+ L1 R- l) f7 B; O
How much traffic can you drive?
; a: ]8 g+ |# l' L/ d# @& fDo you have a personal recommendation from anyone who is already a member?
1 a" F! ^, w9 E4 J! w- w( QOnce you provide satisfactory answers to these questions, the network will approve or deny your
T" `# t2 C# q* Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 ?! F6 u0 Q4 M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% Y- Y8 M- B, Y rfor the network can be helpful.7 a" K( \. l6 x8 E& Z# d" Y) ^- \
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 w$ @8 l- k; J E8 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 V2 T/ G5 k( H5 {- A- y7 W# Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 e5 h3 ?& |( C" I9 N4 p
people can open a lot of doors as far as networks are concerned.
5 J y" m7 g$ Q1 m6 @( }0 XAfter You Join a CPA Network
' Z- K) X6 V+ P* V) d2 N3 G+ {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 n, J' D- t3 [8 Q3 U
and make an attempt to get to know them a little bit.
+ o9 P" W. o; ]: u' IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 I9 J4 v1 _; G: U6 G! L2 i. k) Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get
# F/ n% F/ {! t3 q' b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 b3 r! S3 Q- j1 s0 _4 W& I4 @
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 i* d: J+ p& q% v* z! N" gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) T- @! r1 G8 w6 _: `0 Lemail.
7 S; Q: y, B. t! m: D5 G8 mFor more helpful info about dealing with affiliate managers, check out:# A9 Z0 D6 z8 f/ a3 }5 T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ p6 q) w) W2 D3 yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 F$ M1 L1 y P' J. Z( d- C0 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: j8 q# T6 V, [
Set Up Web Hosting
6 _( a& r# a! s5 v( e+ SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. d' R7 r9 N$ @' Y: r% N' f2 r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% w' H, T. Z) u; t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- r2 ~( l& N0 ^; K
whoever else is on the same server as you.' W' w1 e& m! h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, T( H0 Q6 E# c
enough that the visitor can't close the window before your pop up is even shown. You have about 39 g3 J2 f+ {2 x& a+ w" N0 N
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' e1 w7 v; n, L2 {( Z0 q: UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 [6 U7 I/ F4 M: \& A& ^
house full of roommates (hosting customers).
8 L: P* J7 Z% w0 P! I8 S6 E% |7 dIn shared hosting, this is like having roommates where everyone has no specific designated area inside
) c8 @2 E, [$ r$ ^, n: i1 B9 H0 ~the fridge where they are supposed to put their food. Everyone just jams their food in however it will
r. j5 `0 J- u; p* nfit.
6 m1 R/ v( }6 f2 N% `" G, kSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: N/ F0 O( T' j6 y1 lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate7 J2 O, S% e5 m" @) C& P0 `. e- E
their food. Everyone else's food in the house has less space to take advantage of.4 f7 g# @5 X# V* d" i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 _1 {5 H" H/ V! z1 i+ h
any type of hosting this is a bad thing, and especially while running PPV traffic.
# V( Q' \7 I/ U/ o0 K1 |1 R, XIn the case of a virtual private server (VPS), everyone in the house has their own designated space
' D0 K% C P" ^8 a. Q& |! ~* b6 Ninside the fridge to put their food, and other roommates can't come into that space. The server is
, q8 u) |& a: g# Jpartitioned, so that each customer can only use a specific amount of resources at any given time.. j, e: d8 p! d8 y" g# e4 s' X$ t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 g# m* W( ?( ^/ e2 @. I% L# _belong to you and no one else can use up those resources. This makes it possible to serve much more% A. X6 I( o9 o0 y% }
traffic, faster.
& a* V R" h4 D) J+ @. `4 q$ PAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# a2 L+ \2 ?% k, h9 e8 n. ?1 kAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( c$ D4 R% s, p9 q8 b4 k* [) D
here:
: `5 a8 \ v6 n: Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ q) K, j5 n+ ~1 k+ l3 r6 _1 SVPS&highlight=hosting! d3 B8 ]8 _; L, s5 s2 S- j
Dedicated-Hosting-vs Shared-Hosting9 ?* j" ~# W& k
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 \: {. o0 \1 Q/ AHosting...Your-thoughts
3 L- }" l2 T3 @: j. k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 O4 _8 f2 r( U5 {! h5 t1 ]( L# N
Hosting Providers for PPV# P% n/ H3 ~- P2 l9 o
Beyond Hosting
( M' T. |% H0 w( `% I) Q1 jhttp://beyondhosting.net/
# J) l. M) x; n) qWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
~4 ^3 b' G0 m8 e" `; qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 Y8 g) M* T. B) Y" @9 J$ U3 k+ sdirect linking with PPV. Also, these guys provide great support." U) X% N2 a8 y% S& e' l# ~
Prosper202 Optimized Hosting4 y% u8 _- l& d x' K2 w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 x% k2 A$ x( N/ e/ U; d) \CPVLab Optimized Hosting
: q, I7 ]/ Q G6 f* V& ?http://beyondhosting.net/CPVLab-Hosting/" y% ^% w4 ?, n7 I
Domain Names for PPV
" e/ K# u; z5 m# e3 u$ Y) AOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* P" B4 {1 `, H, `# }where you're going to host your tracking software and your landing pages if you decide to make them.& G: ~! D0 Z. d$ v6 U! I5 v# L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. |# h7 S: r9 g% { s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 N+ v4 N9 K) o. O.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, d6 q- P6 w- L* N3 O
term or build a whole website.
( |4 X9 i/ Z( y$ [4 ?( E6 zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install* J) `1 Q$ A0 x6 r9 n8 w
tracking software on your domain. This is really important, because it is necessary to track your3 H6 l2 {* R* S. T
conversions down to keyword level so that you can optimize your campaigns. Without proper4 F" C! C3 S& j% C' A8 _2 t
tracking, it is impossible to know what is working and what isn't.
. D R+ h& j* v! w( g" ATo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ \! z4 h. ?) a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" S: c4 y* T( GProsper202( K7 l/ ~5 L) c, C, j* r" h
http://prosper.tracking202.com/apps/
* i6 U+ o; A7 b$ N( RCPV Lab
: y0 C( J+ @$ Lhttp://cpvlab.com/7 C R) ^5 V; w: r; E; h
CPVLab Help Videos
% p7 i' [/ B! }$ f( I0 Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm2 c7 M5 L- k( p5 i
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" R r4 e( l# Y! o
industry standard.
/ v+ s! f9 t# H( f# B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ v# N' p9 w; s9 z7 ?( fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* L! S. [# F6 [! [% T8 w* v- J) Dgood support if you have problems with your installation.1 ~4 `* |9 J. }8 k
Tracking 202. O0 |3 B6 U+ t& @4 ?
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 e0 G g2 j1 A! N0 A f' _9 scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ W* L/ ]% A9 ?( harea.7 {1 j9 @- Y0 v. L+ ]: E
If you choose this option, keep in mind that your tracking software, one of the most important parts of- j( u, O& p% ]. {5 {! D
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 B% t9 b" D/ x, v) A0 K2 g# binterface, and their hosting.
3 g! k( Q6 `2 A1 z3 @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 m `/ i/ g7 N" yand targets which you are bidding on. Leaving this up to chance in order to save money could
4 k) a9 c5 B5 t" I6 Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you. T; o! [$ Z+ I' ]1 F4 {7 |
were using.
: }, `7 b- Y+ i( m5 {Choose An Offer
& A# V1 \0 d& t0 i9 @; h$ _% @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 M9 d; W6 r' k, ]5 T0 _
Lesson on Offer Selection0 N7 f8 I" k0 y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ T0 B) ?8 g3 ~1 JIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 L+ n$ p7 Z3 F% s5 m, ]; w% nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, m& X7 t7 e6 F, S- z- t* l
LeadImpact as the traffic source.
! E$ I s8 ]/ \3 g, \% b0 pNow the best way to learn how to put all of this together is to just get started. For some variation in
7 o1 ]6 U- Q" B) K T6 K/ D' n& Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 r; I4 f6 o1 E8 B, |campaign.! k4 q9 a# K7 d7 {5 c# p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; C# {' ]" h. ^- ~, i' Upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' e( h/ O+ S: P5 Y' Zthat all traffic is accepted.
) }6 ?9 I# ~6 G5 \8 s vFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% o8 c$ @ X( l; f; QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 i, k) h C4 Y& [' E' t4 g8 tget creatives like banners or images specifically for the offer." k' {8 r& E; R- {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) X6 _, \ Z' P( i* I
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 X8 j9 I$ a8 v# Qtrack my keywords. Without doing this, it isn't possible to see what's converting.
& ?7 M& z/ Y( _3 p8 kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: ?( Y7 ?# K _1 v. _$ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. E% G) d F$ ^2 }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ V7 v& Z6 r" g+ Q. jbottom of the page:
/ H7 A3 k# M$ c* |/ W, j. H2 xNext, I have to cut and paste this pixel into my offer at Ads4Dough.
! V1 p3 x3 G2 K R# u" EClick on the offer → pixels → Add a new pixel and this comes up:
: I/ ^' M' R% OMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' \# P) c p' k8 W [5 ?) efrom your software into the box that says 'Enter URL of image to load'.
* H3 ?1 g* y; y2 y, W: {Once you do this, it should look like this:0 c- L3 \! M3 c2 @, _+ e* G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ w' `# W9 B6 O6 ^, c) K
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 f o% ?5 ?/ W1 QNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* V( U8 U4 j1 A$ f9 ~$ ?. PProsper or CPVLab.
e! ^; ^8 V. I" w6 K4 F7 T7 M# {4 o& z( g$ d
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发表于 2012-12-27 18:47:17
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