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PPV GUIDE [PPV新手入门][28页]3 l3 n# t4 \7 K B8 j( Q' J- k m* @
详细的请下载电子书！; J' c. I$ b u6 }: j* w" ^7 N6 W8 T
( D0 {2 x/ e! I& S9 \
/ E( o/ [$ f' t1 D$ h/ o
Newbie Guide, y1 R8 R( o; i$ L
PPVPlaybook.com
; D' u3 D8 e: z3 M" ZTracy Shaffer
$ R- N* N7 S# m* bDavid Ford+ H* X5 v' n; W M, o6 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& D( N7 I( b7 F1 M; F$ {- Z6 d/ ]Getting Your Mind Right to Start Affiliate Marketing9 o- {( k" o c0 ?+ L8 |; n) t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 x1 K% t: F3 F8 r# O; ]" |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 F: A; f8 _$ v& Q, ]7 G" ?0 Nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 a- M7 _" R. u; t' P
with any success, these claims are laughable and far from the truth.
: X+ ]$ d f' z- u9 E4 k4 QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) t# I6 s2 }3 Z1 ], N; ~ F4 dflow management. The main benefits are the low barrier to entry compared to other businesses, and
+ d( ~2 }# R; E+ B3 L! fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* S7 P6 q5 }7 E& \1 ]) R4 U& Soverhead., R8 J4 q5 L' p: D
The winners in this business are the ones with persistence when nothing works, who know there's. f! x$ J+ D8 r8 d, ^
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ { H: e: L; ^/ s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* m7 M2 ^" d; F2 p, h9 J4 u, jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# C" N" p i) b. j& r1 s( Z. g
Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 Z: l. R$ g6 @, dlearning experience available to anyone with a few hundred bucks and the ability to open an
1 o9 W1 X# [' h4 Y1 V/ S, \advertising account.
; Y5 W0 q( ]; m4 _) ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 R2 d, z9 a, p8 F0 A- N$ x2 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; ?" A4 W) ]5 e! {% F7 V, @marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" I& @, b9 Z& e& I; I' dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( e u! C: D4 X K" G' K, B5 P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: z1 z. d" Z3 p( u8 A& A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- P( [; E1 p: C! L* b6 \- ]started building.2 \' i o) q8 W/ ] Q& `- D
Things you need to get started:+ Y# Q0 x0 x# \+ Z8 ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' m% |3 {0 [6 Z0 u) ?9 V5 _4 W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* j' J- ^8 `- r( V+ i. ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 B& c8 J2 q6 S6 _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' i* B9 ~9 S) Y; [, ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. K5 A: R3 F& m/ |
with PPV.
8 L: Y5 k- E: `) d- A6 ZBasic Getting Started Definitions# F0 c4 m2 ]! Q3 f0 s( T0 t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 ~1 b% B+ `! |( j* W8 |- O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
H& W* D* V# ?' S" Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# d6 H5 `$ O+ Z4 ?
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ B( b' t' b* }) @1 t+ A$ WCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 Z6 h& t* G3 @; F5 r' ?6 x; ?/ V
receives a commission on that product. An example would be the Amazon.com Associates program,
8 A9 |* z( o" eComission Junction or Clickbank.
5 C S% O' k: ?8 X/ ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' q0 |! ^4 m' s+ F1 s' F
an action like filling out a form, submitting their email address, signing up for a service or sometimes
L! `1 ~) y: t( u9 |) M! \7 ebuying a product. An example would be Ads4Dough or Neverblue.& q, s& g. O: L8 {3 C5 s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; w" [# M: R5 ]0 E8 Q2 H) S( M
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 ?. b* L+ _+ Q4 J Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) k8 M; o7 A8 z B2 [& j
right from the start can really help you.; }4 d t" J/ z$ y7 B- m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 P" H. c/ v1 P+ {& q$ n" H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 l9 |+ Z" K a- xview, starting anywhere from .01 or .015.+ E( W* a# M/ P3 {
In order to use this type of internet traffic, the affiliate can sign up with a number of different( n: T6 o1 Y3 R9 H9 g3 p! k6 g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( T& ?( E# y$ I# m: `) k0 j3 WMediaTraffic, and AdOn Network.# @* L% l) N! o( C- ]. D5 q
Don't popups get blocked by pop blocker software?" Y( `) P! R5 Y3 }
No. Popups are served in a new browser window as if the visitor had opened the new window! j4 c4 _1 X" I. ~# D. w
themselves.
1 T$ e. H& K; h2 E9 LHow many popups get served to the visitor?
0 M2 v7 V3 P( h* `- G' `The number of popups served varies depending on the PPV network. Some pop more frequently
' l% q! C5 n4 q: C(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: C A8 O# S+ L* Z% K
serving this kind of advertising, so they have to toe the line between keeping their software
4 ^8 z8 n9 Y- @0 G+ kdownloaded and still making a profit.& H: z2 B" A) ~5 R
Isn't this type of software bad? Why would anyone keep it on their computer?" r% `, F1 ~9 C q% G2 R2 I- \0 z
No, this type of software doesn't harm the user's computer.
3 L+ V2 a% p( L1 [* `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ c) A% [ o+ T; {5 `toolbars or videos to place the software on their computer. The visitor keeps the software in place so; d" k& n/ s' o$ |
that they can continue to have access to the incentive.2 p( m/ J4 T& d6 u' }* n u, b1 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ b; w& v+ |! Q; o n" R+ @2 oHow to Get Accepted into a CPA Network s. O: {/ U4 n. P M a2 P3 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" f. ]) O. o+ v4 n3 H! \4 X$ cto start looking for networks is Offervault which lists offers and lets you compare payouts across* h6 v" K0 X7 x# R9 _
different networks.
* B }4 s) Z- W: S# J/ l# v( U2 j" eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ |3 o9 z8 P9 [4 K4 }$ Japplication and be as specific as possible about your promotion methods. Usually some time after
% b# b9 `6 a. E7 U& M6 oreceiving your application, the company will call to interview you. The phone interview is a critical" f- k2 }6 w+ X0 Z& |
part of the application process, and most networks will deny your application outright if they can't get
* o( ~, m# S/ s2 Dyou on the phone.
, D, `' F) Y5 V+ pOften, the person who does your phone interview will actually become your affiliate manager after7 B, i: F* X% Q ]& I2 u1 w" [4 X
you get accepted, so it's a good time to put your best food forward.' n. j1 j" ]) l; x! N
You might not relish at the idea of someone grilling you about your internet marketing methods over* n1 w; O, G2 t9 \& f8 ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" s' i% X" {. p6 Z. [9 gWhat methods do you use to market offers?3 T D! `! X) ~ S& V
Do you already have a website you will be using?6 k6 g' n; Y* [! ]# c
How much is your advertising budget?
4 f4 }7 H" m5 sWhat other networks are you a member of?' F: g) G/ o4 t8 T3 K9 V
Who are your affiliate managers at these networks?4 _, f1 c- E$ Z+ f' M- q
Do you use social media (Facebook, twitter, etc.) to market offers?
' i6 u9 g4 \1 I- f: {! `How much traffic can you drive?/ w$ c, [2 I. o* B: K. u8 W
Do you have a personal recommendation from anyone who is already a member?, \ f/ ~( e# u ~
Once you provide satisfactory answers to these questions, the network will approve or deny your% e& g7 D0 L+ ^) |/ J
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 q* V8 t3 k& ?. X3 U5 J" Z9 u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( x9 S3 H2 T$ p0 C6 S- @
for the network can be helpful.5 R1 o2 i( ]% e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( ?: R N8 S. K4 D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 z8 \7 M, }# s7 k" m6 u) p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( O0 H, Q7 V. G/ V* dpeople can open a lot of doors as far as networks are concerned.
$ \7 @9 u i$ u1 xAfter You Join a CPA Network, h3 n: r+ `# p$ z3 k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, B# b$ k. O! B, R! D* o# G, uand make an attempt to get to know them a little bit.
# B& n; z8 ]3 D6 F3 N( ^8 J& bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ A. n* R+ H7 y' }- h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 k# V$ @* h, A. L+ Y# |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' Q8 R5 V3 ~7 E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: O; L0 l8 n1 ^/ ]1 r+ g) {* ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 k$ R4 e1 J# c4 l2 ]email.3 |3 v: J5 N( e8 D5 B! f3 q
For more helpful info about dealing with affiliate managers, check out:7 w/ n% ~3 J& B7 _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. A# Q1 [) ^9 r7 zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/" b% a/ w* P- Z& P) F0 G& y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 g' ]1 K9 [3 E! y
Set Up Web Hosting
# G. m3 O4 B1 q4 }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ R' k0 m+ y2 Q+ l; n( dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 A8 N& p3 m7 f3 \9 l. r8 C& nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" g/ W; p% S: r; C
whoever else is on the same server as you.
% g2 G+ y/ f; T8 ^( }/ F' H% DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# e, T3 Q8 E( R3 j C. R3 e( ]( Zenough that the visitor can't close the window before your pop up is even shown. You have about 3
, H2 ]" w: a r* p* @4 Y; @seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ S$ w/ ~2 R/ M! p
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* s, z, l$ i& F7 Y: Zhouse full of roommates (hosting customers).
8 T6 j2 D/ R* n1 i/ oIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ ], U* C. P( H3 Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- K" `- a3 a$ e. l2 T& u1 pfit.
( ?# R' {( W% nSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
) }1 I: T* w1 |4 a5 ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate
# w6 K" H! L# K0 O# {1 G, H! M8 ]* Z7 ntheir food. Everyone else's food in the house has less space to take advantage of.# R) q' E% e- W% i9 d: R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" I$ C% J/ ]$ K' V5 \6 u( Uany type of hosting this is a bad thing, and especially while running PPV traffic.
$ R3 v8 {1 p& w$ yIn the case of a virtual private server (VPS), everyone in the house has their own designated space* } t) y9 i. i5 S
inside the fridge to put their food, and other roommates can't come into that space. The server is5 e7 E4 O0 g, U* A, ~: o* P
partitioned, so that each customer can only use a specific amount of resources at any given time.7 l# T) d# |& O1 B( v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ m9 \( Z; ^; b! J' |# m
belong to you and no one else can use up those resources. This makes it possible to serve much more, B! x+ h" ?3 X' z& B1 j) v. L
traffic, faster.
1 U; q; B! `" r8 t7 x) F _At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 F" b. v: s1 s& _4 |7 }) ~" VAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ u" I' S1 S" ?! L( Ohere:
$ m2 h$ s9 z3 ?- _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: Z6 c3 ~* a+ v% ]9 J7 FVPS&highlight=hosting
/ O" Y, `, t3 _! H- lDedicated-Hosting-vs Shared-Hosting
+ v3 ^4 D8 Y6 g `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 ^$ R& @6 D% [Hosting...Your-thoughts$ r* [# G0 X& l: Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' d* s2 x, p, ?. o: K
Hosting Providers for PPV
. g6 M5 R: Y UBeyond Hosting
- {3 P( s: s/ z! M) S+ Q0 \" Mhttp://beyondhosting.net/7 I, U y! N8 C& K6 n" a! X( n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- ~% t6 s) Z9 S, Y* J$ z. T; B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 g) X( n6 z9 ~0 j0 @
direct linking with PPV. Also, these guys provide great support.
0 x: H5 W8 Z/ ^' z; G& iProsper202 Optimized Hosting
" b+ [9 L* L4 ~& Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 `' n5 K' x# O
CPVLab Optimized Hosting9 Q1 r( f) d# T+ Y O Y- K
http://beyondhosting.net/CPVLab-Hosting/: a, U% r6 ? o) Z; f
Domain Names for PPV9 A, A$ a9 \4 W- g' V
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; y: l; F5 z+ ~: P4 J; l0 K# c. p
where you're going to host your tracking software and your landing pages if you decide to make them.) R* i8 h* L4 G x3 ]. Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! @4 r3 k, n) f' @) [) o/ |1 v% X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 Z: ^3 B. v! ~- q8 @
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, D( b7 U# l a) i* y
term or build a whole website.8 N0 N8 M& C- J$ z- P
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) U; F$ t" H2 [! e* t6 mtracking software on your domain. This is really important, because it is necessary to track your
6 U7 p# A/ b' _3 \% Xconversions down to keyword level so that you can optimize your campaigns. Without proper
$ y- t. y8 q( F9 h; M) [tracking, it is impossible to know what is working and what isn't.
, y; u, P8 ?" wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% l6 H2 y6 u7 M( C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, s3 ^8 B4 t" m4 E# HProsper202
* M- c2 Q* b* v5 H7 I' uhttp://prosper.tracking202.com/apps/
; M' R/ L% e! NCPV Lab- w% S; @% x2 F; j
http://cpvlab.com/: o! w" ?/ l: `/ n0 [# B
CPVLab Help Videos
; _5 ~" ?4 \9 Z4 s3 khttp://ppvlab.com/oweiw/oiurw/vdm.htm
$ ?4 A) ^; X: b; a" f lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 ^1 d) z% s- S( \, {& A
industry standard.
1 v7 X9 d! I! x. u: O# \5 P! F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 }- f$ f" U3 `1 j* MCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& k d4 d( \9 z3 s
good support if you have problems with your installation.5 m3 T; m: G6 X4 |5 ]
Tracking 202
! Q* [' Z7 C3 _* x3 x2 BTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; Q. E2 c+ ?, f% N( M* Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 ]4 ^1 F: {* m3 W6 D9 d
area.5 }* u9 S7 `( r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 @' u0 R, ^; t6 R; T* c" Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ i+ t6 Y" d6 L. L
interface, and their hosting.7 j9 B8 I: O" F+ r" i/ K) K7 p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! D; |* P( u3 g$ h
and targets which you are bidding on. Leaving this up to chance in order to save money could; a0 r- j5 ?) L: Z1 Y# P4 b- c# D
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% n6 o: x$ ^3 z* |# m# [were using.
7 |9 S* I0 S E5 sChoose An Offer7 x7 S9 E1 c4 e) Z5 W2 d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 v0 J0 w$ X/ S, LLesson on Offer Selection
/ S! Q2 p+ z& v9 z( o- chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers' ?2 i3 g& A0 E: l( U3 N
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. r) C8 e2 X' UTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. [# O$ e- f: o5 y0 Q G+ ` BLeadImpact as the traffic source.5 _1 I/ x! G. h" @6 [, h$ z
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 R$ P/ o+ d$ r3 {- j b6 ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ y# g/ }% N8 O
campaign." z( U. v+ _6 p0 f7 e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 y/ S6 ]' [# A. a1 i1 bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' J, ^! i+ B0 l$ ]7 t7 U* _
that all traffic is accepted.
6 Q. F/ l: q# |8 I4 Z- \1 ^- Q# c3 y% qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 n' V, c4 o: L/ j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' D1 r L$ N& I& K* D
get creatives like banners or images specifically for the offer.
; d6 t! P( A8 T5 A/ b; w' H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# q, a$ L0 x! O) H w( ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 w; z( q4 m2 T$ q. A
track my keywords. Without doing this, it isn't possible to see what's converting.
6 P3 c. H' O! dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* N9 M* E+ G. p1 i; B8 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 Q5 K t6 I3 ^7 v8 S4 z2 L7 [# ^. YIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: ?, }- X0 E* s+ lbottom of the page:, U2 R- h: D1 U& x2 n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; ^8 ^1 M9 J1 jClick on the offer → pixels → Add a new pixel and this comes up:- y2 s$ b3 o. Y" A1 K) ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* m1 c% R5 r9 D, s7 F+ ~
from your software into the box that says 'Enter URL of image to load'. p! n& l8 Q" @0 B* ~/ a
Once you do this, it should look like this:
8 |9 }2 e+ O4 M" ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 c; m% ^3 X( v9 C
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 U! T- z; G* h, ^9 t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ H/ J7 p3 S2 i
Prosper or CPVLab.0 G! g/ Z; x% e& d8 G' S
- d) ^4 A; t) ^+ s/ h) I: U$ _. Z |
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发表于 2012-12-27 18:47:17
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