|
|
PPV GUIDE [PPV新手入门][28页]! G% a' L( e/ D! H6 w# h( S5 Q
详细的请下载电子书！
1 P# }/ I U8 h( L% Q5 x* y
% q: O& B6 c- w3 g; R2 e
, D0 w* ?! R- S6 z! T# T9 D" j) rNewbie Guide) v; J% w; j' p/ v0 d; i9 b; Q
PPVPlaybook.com
* ~" ]" I1 Y" M0 f2 p0 RTracy Shaffer( {% K7 P% [7 X0 z
David Ford% _8 Y* j3 \) T( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 S* l" B6 l+ N- MGetting Your Mind Right to Start Affiliate Marketing
2 h1 Z* K8 S* MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 z- g$ @. S5 L' Z) H0 P$ @6 K3 ]
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 D) N7 ^: U. B/ C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ c3 ?9 |# I+ d. ]. [) C
with any success, these claims are laughable and far from the truth.
3 d; z! l2 x- |% d- b, AAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ V0 F( j: }2 Z2 Z% V! Kflow management. The main benefits are the low barrier to entry compared to other businesses, and' g; j0 k+ L2 q5 k
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 Y0 g) ~* c# k$ J5 r
overhead.
p( \9 w0 Z. z* {1 P l" [. mThe winners in this business are the ones with persistence when nothing works, who know there's; j3 X/ E* b4 A, ]9 r- ~6 ?
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
f0 J- k- ?& e& w) AThe cold hard reality is this: virtually everything in the space is changeable, what worked today can: A6 g& j0 L, f# c1 A" Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; |3 x3 U8 G+ i/ V, m; }Most of these things happen suddenly and without warning, and they all contribute to the amazing! Y5 c: w; p- j* `& A
learning experience available to anyone with a few hundred bucks and the ability to open an, y! [+ p: F1 S; _+ A0 F
advertising account.# M& t! g/ K% B, O0 b! o) P/ R+ x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! g+ G# N; N4 Z$ s Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( s) l4 p- R- N" H8 Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 M8 k* g I1 j' ~! b6 wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 q X; y9 l8 K( R+ b$ q7 M, E% g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 }" N( e) H4 ^7 Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get1 i5 H' V" t' {1 Y5 T; A/ |
started building.
& ~7 |7 v% K. [/ n+ TThings you need to get started:
' _9 v( ^2 ~% f& v. T0 x$ O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- c! u% X1 n c8 }" d2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 n+ s8 p/ P, @$ P' p2 e1 p9 K5 n3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& B# G% C7 A: N! y! b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 w$ N7 Y3 ?/ d0 e; l) X) P6 u; wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic( J% q1 R; x$ [6 ~- V. q/ B
with PPV.8 I' L8 h1 @( ]! }
Basic Getting Started Definitions( V; c0 G. f5 N$ ~& S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 P) I$ \- k1 u7 w# ] L7 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( x# [5 F& \1 A- P- U0 ]4 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 S' ?* A* o8 a1 e' ?
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ ~0 o$ ^' G7 }- h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; K& M7 U# u, b. |8 y2 Nreceives a commission on that product. An example would be the Amazon.com Associates program,
7 u' y9 P# `- XComission Junction or Clickbank.
% ^" ^# ~6 u+ @" Q; c, BCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# k# A3 U) x1 t; ~. I
an action like filling out a form, submitting their email address, signing up for a service or sometimes
' ~4 f7 `, Y4 M f Kbuying a product. An example would be Ads4Dough or Neverblue.
8 ~1 L* B N q0 p1 o5 QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 a c7 t O0 Z/ t3 o8 [' j% Z0 ?
account, getting the affiliate approved for offers, bumping payouts and just about everything else# J8 w2 @! x. S& {' ], ^8 y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 r1 }) q: f7 C+ t9 X; R
right from the start can really help you.1 x% ?0 w& v$ f1 B) b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 Q y P! K% C! G8 W; Zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" _+ u& R7 D% H' _view, starting anywhere from .01 or .015.
( v+ E+ y4 l4 a0 _; g+ JIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ s O% L v" u1 `* L& [2 m& Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 B1 k9 g" a- h, U
MediaTraffic, and AdOn Network.1 O/ h* W: ?. E; `6 }
Don't popups get blocked by pop blocker software?/ G! ^- h- s! L# y4 z
No. Popups are served in a new browser window as if the visitor had opened the new window
5 a% ?0 }0 z2 Zthemselves.
3 P- ?: ~. v# `% F+ b$ |How many popups get served to the visitor?
; I# {/ R; g8 b X9 z6 p1 sThe number of popups served varies depending on the PPV network. Some pop more frequently
& |: i- z' V) B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ b2 M6 I; F* c dserving this kind of advertising, so they have to toe the line between keeping their software
. q, f5 J' z3 A6 K7 hdownloaded and still making a profit.
! @) u9 v+ F4 [' K; xIsn't this type of software bad? Why would anyone keep it on their computer?
( ]7 e7 w* X# E& q/ @% o aNo, this type of software doesn't harm the user's computer.
% I( P7 Z& |( OCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& P" j* r% d" \0 @+ ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* Y$ F3 F2 y; Y4 u% k! n
that they can continue to have access to the incentive.
: e2 ^& X& f6 v0 N1 ^5 y6 U8 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 X4 r/ v" Y$ Y5 P" G* ?5 ~How to Get Accepted into a CPA Network
: S, w/ B9 C7 d9 ~8 k; rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 h- x) ?/ d' m, Z$ o yto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ R b" E% V. X5 I' M! V! Sdifferent networks.- V" s) _' X4 L6 I2 [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( K# s8 }7 L" l
application and be as specific as possible about your promotion methods. Usually some time after3 `! d& x9 r* _/ G6 L' Z) O
receiving your application, the company will call to interview you. The phone interview is a critical
- f' h1 }* O O. fpart of the application process, and most networks will deny your application outright if they can't get
8 N2 d! {, X- g1 D) g$ Z2 kyou on the phone.8 x; J5 S5 ~' }; u
Often, the person who does your phone interview will actually become your affiliate manager after: c, f6 R2 }; B( e2 Y. n
you get accepted, so it's a good time to put your best food forward./ F1 u) p+ s( I E, c7 N
You might not relish at the idea of someone grilling you about your internet marketing methods over; t9 Z, U" j4 s8 G' I. R
the phone, but trust me, this part is critical. Have answers in mind for the questions:& {4 z4 S6 c/ N
What methods do you use to market offers?% i1 B- _8 h9 B: l) P* t
Do you already have a website you will be using?. F3 s7 Y: v% y- c
How much is your advertising budget?7 a# o! D2 C% `7 r ^
What other networks are you a member of?" E5 K0 w6 Q' f& B# Q1 H2 @5 P
Who are your affiliate managers at these networks?
' y0 S. V3 Y, ^' P0 hDo you use social media (Facebook, twitter, etc.) to market offers?
) e9 F" _- X( y; vHow much traffic can you drive?
% _* W6 _$ x6 [; U/ h/ \8 KDo you have a personal recommendation from anyone who is already a member?9 k3 S, S: ~& h+ m1 e
Once you provide satisfactory answers to these questions, the network will approve or deny your1 v* N6 {* i5 z6 r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' \' [0 H; D" k% l1 epersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 p: M6 D, V' L" Q( y# Z
for the network can be helpful.
$ B& t: Y: ]8 M. |1 eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* v) E( N% G' m- b, |. I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
w' i9 W4 ~+ E+ W) _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 U$ r0 i9 p: C1 t
people can open a lot of doors as far as networks are concerned.1 h' B- G% d4 L7 A: G- m
After You Join a CPA Network
1 R" F! R( K3 t5 \/ ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& D1 a6 p8 L# K' u
and make an attempt to get to know them a little bit.6 a6 i n, D) j! T$ n1 l* S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 Y6 p* B S) p5 W( X& y, _+ Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get) k( y: i" v9 B1 H+ D% m* D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 @1 `, I+ o, k# H; r0 I
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 F8 K3 J5 r% F9 p+ A! x& Ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- V, h5 b8 t& r2 D* e
email.
0 e2 X/ @7 Q1 T0 _% ZFor more helpful info about dealing with affiliate managers, check out:/ F4 T3 L9 u/ } I t4 p" P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 R- Q( y" J. m# C/ L) M
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, ]: f, R( S! j# \$ {& K" Q9 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 f' T9 H* o* }' w/ {- C2 FSet Up Web Hosting
4 P5 ] n1 h5 t5 ^0 QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ D' {2 `3 i) j5 q* dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 P6 j6 N% u" c3 a }+ ?
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ M8 _) r( E3 z$ k. p
whoever else is on the same server as you.3 n0 b8 c3 s4 M4 a. v
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* q; y4 i4 n/ E; f6 }& U
enough that the visitor can't close the window before your pop up is even shown. You have about 3. C" g. {4 N& V! d! `( ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% J* S9 n0 M9 k7 t
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, i* j. l- _* |" H- ]: n4 B) t3 `house full of roommates (hosting customers).3 h' N: ~: z* |: Y6 Q& Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside* v6 J- E$ g1 \% t. `: g# s; J, J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 R. X* [, Z& g0 [$ `8 E5 [& gfit.
; F7 Z* b& F/ Q1 A) F9 \, fSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ J0 W2 d& `( F' `/ ?4 dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' Y# A# N3 @6 ]! Gtheir food. Everyone else's food in the house has less space to take advantage of.
9 J' M6 y7 M n7 X# tIf you have less server resources to take advantage of, your ability to serve popups will slow down. For; W! V& C$ Y. M) s( k
any type of hosting this is a bad thing, and especially while running PPV traffic.
. g) v6 P- }6 v% X' T* gIn the case of a virtual private server (VPS), everyone in the house has their own designated space( G4 s0 Y: ^7 v$ }6 ]/ o( z$ _% S" \
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ x5 _' L& j6 Cpartitioned, so that each customer can only use a specific amount of resources at any given time.
$ p O, N8 s; h' h) C9 B6 d, l9 m- VA dedicated server would be like having the whole fridge to yourself. All of the server's resources7 s3 O. d( m. z7 R* L
belong to you and no one else can use up those resources. This makes it possible to serve much more
" D# ^' z! L2 T4 r4 S0 xtraffic, faster.! n) U' L3 l: P3 _3 N4 V. {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 |1 Z/ _& R, X0 X p* S$ ^# d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* ~' f5 W0 D& C6 O) D
here:
5 ~; w, f+ H$ j" o3 Y& bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. N7 B8 j( f1 o: n9 hVPS&highlight=hosting
( D1 C, B1 ]- h* c0 pDedicated-Hosting-vs Shared-Hosting) H3 t# r* i, R+ w0 \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' h0 W$ A0 @, f, ^Hosting...Your-thoughts! u) t; g. u. H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ T+ O3 {/ r) `, F/ B1 a4 |! DHosting Providers for PPV
) L1 n* n% _0 y. ^8 @4 d) zBeyond Hosting1 Z! Z6 w9 @! R5 Z' _6 X. y6 ~' c
http://beyondhosting.net/
- k; d- v( W+ f4 Q3 D; ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( u. x5 X. F0 |, |3 Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ O7 p2 ?; J( f( y+ {( Xdirect linking with PPV. Also, these guys provide great support.+ p! X5 F- R: N+ j! i# t
Prosper202 Optimized Hosting
) r! P8 B5 n, [3 n- [: Whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- _9 {5 A* o2 y3 @CPVLab Optimized Hosting
5 u9 U+ l; Q. `2 C9 V+ B/ A1 ]4 ]% @# Zhttp://beyondhosting.net/CPVLab-Hosting/% r- ]2 I. L* p: g1 R3 S9 f4 N
Domain Names for PPV4 h0 `- [8 K2 f' u
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 c9 P6 X9 R( c% q- x& x: n
where you're going to host your tracking software and your landing pages if you decide to make them.! {1 f4 Y& ^/ v' `2 v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 Y( d% q* G, |- y# L1 u3 jbland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ C$ p. T6 q% d+ H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 }- P- p3 ^/ m) B
term or build a whole website.
* P5 P, I% v1 r1 MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install2 V, z+ r9 `/ N7 P+ C! a9 D7 s
tracking software on your domain. This is really important, because it is necessary to track your: G* }1 d, D+ b( i
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 U R7 B, D, K4 x5 l; etracking, it is impossible to know what is working and what isn't./ h' m2 x) d, H9 z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 v1 x: N9 _( c! f+ E! Ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% ~4 V; ?0 F( N& ~$ w6 s
Prosper202
1 Z9 Y0 q# w1 ^0 B5 k1 Mhttp://prosper.tracking202.com/apps/) b, B: c+ S8 Q! j" R) r
CPV Lab
# s* i; f2 S$ V c& P8 yhttp://cpvlab.com/
" R4 w! L2 O& V8 j: [: J. fCPVLab Help Videos1 i% s0 J: ~6 O( d
http://ppvlab.com/oweiw/oiurw/vdm.htm
& ?+ a( {: Q9 eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an! K7 x7 ~2 b/ X& F
industry standard.! N# j4 T% N: @3 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 ]4 Q% l: c/ [, d/ \9 E: sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ g7 ?- d' D3 }. v2 x) u2 H
good support if you have problems with your installation.
4 B2 I: i5 {/ C1 i! `- J9 wTracking 202
3 G/ W( W/ p" H6 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 [0 E: a% t% G% X# l" d/ f/ m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! j, P) {$ S6 u
area.' M' f* @5 v1 @ C2 m( S i/ L
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 x: q2 t0 y! M" m
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( a$ }/ |) o" D; t! I" B3 Binterface, and their hosting.
# y; G9 N; e3 B7 y# VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
) L5 e, G0 r6 g! l6 H$ _and targets which you are bidding on. Leaving this up to chance in order to save money could4 {, Y0 a9 `) N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. \& V& A& p+ \$ |5 B5 e; w4 V
were using.1 T6 L U% n: l8 s1 K
Choose An Offer- B2 X" a& o& r, Z& h6 \( x2 i" S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! g( l. E. w0 c7 [2 y5 t qLesson on Offer Selection( Q2 P9 D1 U+ V6 a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( v3 K& m8 z" D2 N! z5 h* D6 P/ tIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 f9 W4 P; [2 Y7 N; pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 G6 f$ m5 _0 I, Z
LeadImpact as the traffic source.
) ~1 B! L0 s% k8 ~: U+ QNow the best way to learn how to put all of this together is to just get started. For some variation in
) C o) X& H q. q& C+ N3 l' Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, p& C! r0 d* Z9 W) _2 Dcampaign.* c# |& N6 z4 F! l: b$ C
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 e/ G7 I0 h( D5 V( i Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, ~; x9 W l+ a+ v9 i. Z5 t/ ythat all traffic is accepted.
- d/ Z7 F# T* U6 l- B gFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ S2 v/ l4 o9 U6 N; h; p( z) w. w1 pThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 \/ Y$ I, I4 s7 H, L
get creatives like banners or images specifically for the offer.: B% L6 n* e: S1 \* P( t, ?& h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ p/ c z0 n! a: K9 ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 X, e( n2 S2 g, | Wtrack my keywords. Without doing this, it isn't possible to see what's converting.
7 G6 P2 W# Q- \8 q: a) ~In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 |6 E. n5 j! p; V: L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* X) _% `. |0 y8 ^# y; P% y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 n. I, O) Y, ^$ ~
bottom of the page:
9 w& A; `, {: i. ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 W& K- P3 v4 l/ O l
Click on the offer → pixels → Add a new pixel and this comes up:; N; q$ T0 q$ `6 t8 S2 u$ u
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 j: O6 @. j+ j
from your software into the box that says 'Enter URL of image to load'.
! U# r2 \! I/ n6 lOnce you do this, it should look like this:5 p, \6 }! ~* ]7 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 P( Z. ]8 p# W+ O' D/ D, Z& y* UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 n# C' b* {) F& L u: o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, V7 N3 U! d+ F+ B0 z- U
Prosper or CPVLab.
8 E9 D7 N0 @$ j' }& S& w( U. v0 B6 i: j/ V0 F2 r7 U
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
