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PPV GUIDE [PPV新手入门][28页]0 m8 M9 S7 O+ P: Q$ D; S
详细的请下载电子书！9 S. O( ]0 s# C* r& R
5 r# K1 R3 W4 f8 N7 t& u+ H, w% ?
Newbie Guide) h2 Z0 j/ }4 J1 a/ ^+ w
PPVPlaybook.com
8 U2 o7 H0 ]# W, @7 vTracy Shaffer4 q; y/ ^% s$ V; n5 c; u
David Ford' k5 V# \3 D( _* o) V2 f& ?2 ?' I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# Y$ m: C8 D2 }) [/ r0 F$ G2 c
Getting Your Mind Right to Start Affiliate Marketing' S @+ r: f( v* s; n+ y' H
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% T: I- r8 \2 K$ `8 D" b) o' x' M) q' L0 r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* v% g7 r; M2 Z8 [' J. w" ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. v( z; p$ [- F% T) f% \
with any success, these claims are laughable and far from the truth.
% U" e: ]$ R" | a: sAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 L7 p$ m) F' x
flow management. The main benefits are the low barrier to entry compared to other businesses, and+ L8 T/ w1 }- q1 K, P" E U/ Q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' R, r2 a% G/ U( L5 x Coverhead.
7 d7 r+ G( [; o3 K/ p; P8 LThe winners in this business are the ones with persistence when nothing works, who know there's9 J6 v. U/ X, R: e* @3 u
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 C }' E( h4 G$ ^/ f( _& W
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
) D! {% l' G: Y1 ?0 Tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! J- x- ]! g/ l! @' F' I1 E
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ s# V$ f0 |- r4 i. Ylearning experience available to anyone with a few hundred bucks and the ability to open an& I( [' u- f% n/ ~
advertising account.
, U {& s) e4 `' o+ NYour competitors are willing to work at this around the clock. This isn't a push button, instant business! Q8 o" U" v7 ^7 H- I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& v x1 t8 x/ H7 V3 R. e/ z8 }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) l8 I# O2 R' j1 r7 Vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. m n( L* d6 d `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 T. z& Y1 G0 R% fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 R/ n( b4 p, F$ B5 o! n8 Ustarted building.& n3 |1 U: ?9 `4 e Z5 j6 E
Things you need to get started:
2 |4 p5 I" p6 ^$ b4 O7 ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 Q* w2 ]+ R5 Q; o* q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ T* b9 o$ ^1 j1 B- X$ I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! R! T. H5 n; V _! O; \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 ?9 q/ z6 g1 t7 c9 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: F, F$ Y$ x$ l1 X
with PPV.
* X% Q2 |, D& k6 B1 v+ pBasic Getting Started Definitions |% b5 O2 p4 n1 e5 r
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& R: J3 d; w0 H& z. Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 e& Q0 {$ n$ J- z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 r4 ~2 h M+ w itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( M/ j7 w; T9 W2 x! a, ACost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: r$ t: O. ]( v. |3 H
receives a commission on that product. An example would be the Amazon.com Associates program,3 `6 b6 r9 W, R$ q( I$ r* K/ s' u
Comission Junction or Clickbank.
' g$ f m, k0 [/ ], Z9 m8 p4 O! WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 ?) Z; ?. E8 p* q0 |an action like filling out a form, submitting their email address, signing up for a service or sometimes" b4 i8 F7 k8 U% n4 @
buying a product. An example would be Ads4Dough or Neverblue.
( Y9 O+ ^" n9 p6 t: B; x. ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, z1 w" q9 x- R z. f; Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 i- b9 h! y4 D# N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! ?: Q) ?" g: \7 ?right from the start can really help you.
* W2 Q- k+ l' n3 D/ _! G% u7 dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 `5 z: W! x, i3 Y# |# f
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 i6 j# D$ f; X& xview, starting anywhere from .01 or .015.
( t& y7 e- S' X/ ^8 gIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 A' f& _2 N9 g: Y. P0 V0 y* l+ fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* |; W( d8 \, T, J
MediaTraffic, and AdOn Network.
# X* |" p6 E, N' CDon't popups get blocked by pop blocker software?
% h( N7 _: R" Q! M n* h5 MNo. Popups are served in a new browser window as if the visitor had opened the new window+ ?6 T% ?7 H9 ]# N, _. V3 h) X. B
themselves.
* o( L: \# K/ P5 BHow many popups get served to the visitor?8 F) }: q/ \: B$ u/ d' w
The number of popups served varies depending on the PPV network. Some pop more frequently
! d" @3 a2 ?) k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, a' S2 w5 K" Q4 e+ s' W! I
serving this kind of advertising, so they have to toe the line between keeping their software3 C. j7 s7 y' I) s
downloaded and still making a profit.
9 E, F# e, m3 p6 p( L* v7 e v& A8 bIsn't this type of software bad? Why would anyone keep it on their computer?
5 N; T+ Z! E9 y6 O) P) bNo, this type of software doesn't harm the user's computer.
) l N8 b' [+ L5 `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 v/ k4 O- T2 x! P% T+ C( itoolbars or videos to place the software on their computer. The visitor keeps the software in place so! L/ n' X) k! Z
that they can continue to have access to the incentive.* ~& E6 I( s( x6 m0 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% S! S2 } \8 A: T; c' L1 [' eHow to Get Accepted into a CPA Network
% B" L5 ?, H3 N( k6 yIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ }% C- m0 I4 O t" n, N( d9 j: H
to start looking for networks is Offervault which lists offers and lets you compare payouts across- b/ j5 m' v$ H6 @+ o- G
different networks.) u; ^* A" l: h' S: l
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) L. m8 d3 H0 [
application and be as specific as possible about your promotion methods. Usually some time after( s4 O! \+ ~. D" g. N' E* v; _
receiving your application, the company will call to interview you. The phone interview is a critical) d0 W0 }) B- Z
part of the application process, and most networks will deny your application outright if they can't get
3 g; r2 \4 V$ C& o' uyou on the phone.( I0 u2 q& x4 @+ H
Often, the person who does your phone interview will actually become your affiliate manager after
6 [5 R4 O: B2 V- ^4 Cyou get accepted, so it's a good time to put your best food forward.7 {% E( j8 u m: A% ]# j
You might not relish at the idea of someone grilling you about your internet marketing methods over
" F0 E2 U, w; r1 \the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 j: {, K x6 \. A" a* pWhat methods do you use to market offers?
, J2 t' |$ h4 D+ C; K5 ZDo you already have a website you will be using?
3 W. h& y* J- n2 |7 sHow much is your advertising budget? h- b* G D& g; F5 W
What other networks are you a member of?) |+ ]. X: x8 [8 L
Who are your affiliate managers at these networks?
1 w" M4 F Z4 V5 eDo you use social media (Facebook, twitter, etc.) to market offers?
( O! j2 a8 j+ R4 V1 G8 LHow much traffic can you drive?9 g1 d7 l; K2 P7 I+ V1 C: |3 V
Do you have a personal recommendation from anyone who is already a member?3 Y8 `; S( p) L; F: c- P
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ ]- W+ g& _( g9 {application. If you get denied, just keep applying or call someone on the phone and try again. Be' |& D O) c0 m# ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( a2 a. W# C7 O# \for the network can be helpful.
: f d( V7 H9 f- m$ D* U' kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 R$ X4 b6 n' c& G& x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 T% @' A1 G- R& v: A: Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! s7 p+ D3 U2 C$ N, w* u) X- S) f
people can open a lot of doors as far as networks are concerned.) N# V8 j- y, N* U
After You Join a CPA Network
, W; f5 F7 G# Q; pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; W. M; O. }' k. P- P! O* r, ^( i7 qand make an attempt to get to know them a little bit.
) C, s, Q8 h3 r9 LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 x$ z$ T" n! a$ `. G0 qweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 f+ P0 a- H7 J+ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- J+ |. u+ _" }4 N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
|- x F) I% c$ hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, A5 j) X* C d& Z. \& Vemail., G3 j% p. e6 y; r. e% O
For more helpful info about dealing with affiliate managers, check out:
+ r' F; S7 e; zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% O- s3 ]. E' I- X! E
http://www.mrgreen.am/affiliate- ... iate-managers-want/# [5 \0 _. @" O9 ~! Z/ S. t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- }& L- r2 g& H; q2 w
Set Up Web Hosting
8 n$ ^: z/ d4 j% a2 q4 |% jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 D# e: H7 Q9 }0 m. }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 `7 R) t6 O2 ~9 ~5 ?8 Phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! R; b6 f# W7 \% K' ?' t
whoever else is on the same server as you.- t5 W5 }0 D$ k. }7 Z0 B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ Y) h! y' t" Penough that the visitor can't close the window before your pop up is even shown. You have about 35 D" h, O" n3 B% | Q8 q( F! D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) V' m1 l6 V1 d& c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" Y: |& J; R- R1 }2 W- s
house full of roommates (hosting customers).
! H( u" F0 k+ r0 k# Q7 x$ f( uIn shared hosting, this is like having roommates where everyone has no specific designated area inside* f9 P# F! \8 ]7 H. Q& ]
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; Y2 ]9 |+ H$ e+ C9 U r* _2 d
fit.# q/ Z9 T: m3 O* {1 q# q) F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& _1 s1 `! L7 ]; y/ y+ `3 Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate0 h+ C" |! S0 T
their food. Everyone else's food in the house has less space to take advantage of.
" B( x1 n5 s9 R$ v) G; [; [2 `If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 g" l0 c! _& j% B' N) H* H
any type of hosting this is a bad thing, and especially while running PPV traffic.
9 z: t! p/ @' Q6 uIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ h9 |! P7 r$ u
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 V; I) c, h* c6 \partitioned, so that each customer can only use a specific amount of resources at any given time.9 U9 U+ o, F: C( t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. C- X, [7 b9 j" A
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ w, ]3 r1 B' f4 z8 V; \% dtraffic, faster.. y2 B5 ^& [" [5 a! D+ l& I
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 S% r* E8 `; H% h4 A& r( T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is( F; P$ z* [* C6 c
here:
+ G1 |+ _( u, e1 w S' p/ ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ d6 Z( g- K9 [5 g8 bVPS&highlight=hosting
6 Z. {, v9 f. B# \Dedicated-Hosting-vs Shared-Hosting
1 I5 G) \) U4 u7 ?0 rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 D/ [, L/ g# T9 R+ kHosting...Your-thoughts
+ }3 x& B' n- L1 Z) |& T" G% J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; T: `1 M4 v; |' B: T: zHosting Providers for PPV
6 }1 Y/ S& P/ E+ A* kBeyond Hosting
5 L9 j- r9 ?# V ~! _+ v0 Q/ F/ q! ?http://beyondhosting.net/
9 C+ {" E* ]3 @; N3 MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 }4 h) ~8 X! [: w: M6 u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 t2 t; e2 P& G- i: F3 odirect linking with PPV. Also, these guys provide great support.& p' [0 g: C9 ]. h, \
Prosper202 Optimized Hosting/ {, L# r4 `/ E. r6 o, T' x) g1 G( ^
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
C: x4 ]- w) H) B3 YCPVLab Optimized Hosting
: m4 i' C* O X% ihttp://beyondhosting.net/CPVLab-Hosting/
; D3 X# o/ ?4 E/ pDomain Names for PPV
7 s, M& X) Z# N: l3 uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 J5 i7 f- O- N2 F5 T+ gwhere you're going to host your tracking software and your landing pages if you decide to make them.5 _' W6 s) O5 N6 p; U3 Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 A8 X5 e+ J+ q- ^) u0 f
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 O% T$ L) F0 N) w0 i5 g( W" t! y2 `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' r( n# z, J- n, z, Q& E8 V
term or build a whole website.
' g$ j7 ^/ z9 eAfter you buy hosting, a domain and get those all attached to each other, the next step is to install h' A) V& o) Y# h! A" @
tracking software on your domain. This is really important, because it is necessary to track your
/ J0 K$ w9 f1 S+ N5 e# xconversions down to keyword level so that you can optimize your campaigns. Without proper4 r J3 a; z7 E9 ]- p. R6 \
tracking, it is impossible to know what is working and what isn't.7 ]. e4 B* {5 D7 ?' C9 P/ ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 g; S+ \2 X9 ?; m) m3 uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ Q/ C" s6 H) [. cProsper202
) X; o. \; B+ t: o4 R3 L, ahttp://prosper.tracking202.com/apps// S1 E4 m U# `+ V' L* w% m& M
CPV Lab
4 b- R4 s- f$ V+ O( M& Nhttp://cpvlab.com/) N7 W" ~. x+ y+ S! G& o' c
CPVLab Help Videos( v4 `: i0 F1 N/ i6 ]# O9 e
http://ppvlab.com/oweiw/oiurw/vdm.htm# X. o2 a( K4 F' I) H2 q' i
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
& i* @. j* f, t9 i( i! D3 w0 Rindustry standard.( U" G. S: i1 O9 w, \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 Y" @/ i5 V- L/ p+ F, Q4 `- I
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& J8 J4 A# U/ r( N3 p* i+ Jgood support if you have problems with your installation." k2 ^& x. r# C% p. {2 x, h
Tracking 202- N, A: B, R4 b7 f/ t' q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your) k7 Y2 N, H3 v* s, ]2 ]4 ^0 T
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 w2 G( Y0 f- R- P. H6 w3 u s
area. v- q& B7 v/ G: s+ T1 z6 K
If you choose this option, keep in mind that your tracking software, one of the most important parts of: M. |7 {7 ?* K+ L, g0 j, {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" j) @- \% k, v4 q$ z
interface, and their hosting.
/ P5 k4 `+ u0 O, k4 \. ?5 YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 ^; ?% @5 s% x. E& v/ x& Mand targets which you are bidding on. Leaving this up to chance in order to save money could
2 c' |% r- u9 \$ `potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# Q! u/ A1 b4 K) [were using.
( s# V: M" }/ D2 }( |Choose An Offer' o4 M; M' G6 X0 J; `
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 Q% s7 W( s) K4 N/ O& I
Lesson on Offer Selection3 V( M) C" [6 `& D( F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
. s H! j, g' A! K; D+ r# z. HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) M! W& Q2 C$ M! C
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- B' W" k0 D# n, I# ]LeadImpact as the traffic source.' c: b4 f n2 ]! c& R
Now the best way to learn how to put all of this together is to just get started. For some variation in" s5 h$ l7 F$ e! E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* F8 A( Y% s/ X" R. O+ b6 I8 mcampaign.
- c0 o9 g9 ?- g0 W2 SWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ J0 v, P# E; P6 G; Opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
I3 N4 w" G; {* J* g9 A% ]that all traffic is accepted.
( u5 U! Y/ I, _: o! ^/ LFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 |2 _- v7 {5 {. U' l6 \
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ h2 u \% ^) G$ `2 {$ B% eget creatives like banners or images specifically for the offer.
0 A' F" m+ F; ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 S& m4 W, M, BBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, p! w: u0 e' |( X2 X/ r9 {1 ^track my keywords. Without doing this, it isn't possible to see what's converting.
1 S, B; ?; Y5 j; cIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) ~8 M/ p: e% B, ~0 X9 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ C, t; S1 m- d6 F+ R
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 l* p, |2 j$ n H/ U/ Z7 W# Obottom of the page:
P5 t& O6 Q- y! T' X0 G/ r9 {1 h5 MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 \# I2 }' I( F! bClick on the offer → pixels → Add a new pixel and this comes up:) B$ C5 i8 c0 E% Q. |, p7 E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 @$ C- O* _( a
from your software into the box that says 'Enter URL of image to load'.
+ f) Q/ L& n: W$ P m1 g& h, c! zOnce you do this, it should look like this:4 {5 A7 ^3 G- i; h1 {8 u- d. m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. D+ v3 n+ E* j. d8 h+ D9 ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 w& l- V6 `8 o! e9 o& y) g7 v9 g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( |& M1 r h) Q
Prosper or CPVLab.: L; H" w, U; }5 I; Z
/ H' ?9 u" u" s/ Y" U* h% M) q
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发表于 2012-12-27 18:47:17
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