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PPV GUIDE [PPV新手入门][28页]6 v; [4 d% ~! h6 R4 P
详细的请下载电子书！- i( H/ X9 V% i4 V: b' r1 ^
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4 M; k" G |- I' XNewbie Guide
1 D& g- z* d& J6 N! A0 cPPVPlaybook.com! i! m; K d; X% U1 s8 q0 w+ t
Tracy Shaffer
2 z, Y7 w- Y' w5 o/ U/ p% hDavid Ford k0 S% }: @9 p4 V; w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* f' f/ ?, D( q, g" ?Getting Your Mind Right to Start Affiliate Marketing
5 i* A+ C- z/ I8 O6 ?: c) i$ f8 IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 g! w6 `+ i5 H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 y! g0 {; q6 y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% e/ y& f9 j- r% e$ Q' q) U: z! uwith any success, these claims are laughable and far from the truth.( W) X8 u; y) N' R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. z4 H1 h; D, e% }0 |
flow management. The main benefits are the low barrier to entry compared to other businesses, and; r/ k! S% c- A. D/ c v
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; S9 b3 G0 V% q! I! r# roverhead.
! n" x# J2 _! W2 Q; @# W! O$ SThe winners in this business are the ones with persistence when nothing works, who know there's
$ h0 K3 n' C6 d( R6 ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% q/ e/ z7 D; E, L F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' g1 i5 v& j a4 @6 n( Z$ \stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 X8 h9 w C. u! }# N) ?& \: D
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% z H( X8 ]) {: r2 Xlearning experience available to anyone with a few hundred bucks and the ability to open an( b) E3 W2 C" m1 b, a
advertising account.
0 j4 n- k( i1 h- b/ gYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! {1 v9 S7 o, Cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 }4 p* y: Y0 Y# v4 lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; |: i- X: e: m. s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. g% b# _( ]- r! M( |
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! Z4 Z1 [' ^5 kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get8 o# k- h9 Z8 C. [! ]) t: @3 e$ Y+ o
started building.
0 p$ Z4 I; s; H% UThings you need to get started:
: L# o, C" H- V) {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- q8 T) R% I5 F* U. E5 v- E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) D" U% T+ t: Q& k* }2 c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ z P3 `) H$ d5 J( d3 i2 }1 ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 N0 c$ h' B1 L5 `3 q9 u* L6 l1 B# k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 }! t8 W) H% p( [& A
with PPV.$ c% Y3 A* z. L$ A2 b+ B
Basic Getting Started Definitions
5 E- A1 h% S: i4 E b4 K6 h jAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 } v" e6 \8 j* a4 T2 Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: ^/ o! e0 u& A; C) o: r. Y. I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) [ F% k( t. ?* N0 b5 x7 j, F
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- e( Z1 P* D& @1 u/ W3 A, @& H$ OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 X8 [1 l, |6 U; a' H0 Kreceives a commission on that product. An example would be the Amazon.com Associates program,
8 }; H, i5 y, Y) Z% ]Comission Junction or Clickbank.) [- u9 j3 b$ ~8 x" s6 n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 R4 C+ w/ Y% _# Nan action like filling out a form, submitting their email address, signing up for a service or sometimes0 ]5 |1 b+ A, T6 P( k
buying a product. An example would be Ads4Dough or Neverblue.: T M. ^! i/ s4 S" ]3 V# R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( E0 e1 H5 E# X6 d& g! [- J1 M
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 u0 J, i' k4 {0 L- J
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( |4 S, i8 s/ }
right from the start can really help you.
" |+ b: q# }2 APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. N6 n2 y# }+ b0 ?" o" S3 }2 O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# X. R, `. ^0 r4 ^# H U
view, starting anywhere from .01 or .015." T( @+ y% y( H8 E$ c% z) _7 u
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ Q5 F, J' ?4 {* u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) P0 s* c7 Z3 i. o q, }$ HMediaTraffic, and AdOn Network.
' k' H4 d- V# IDon't popups get blocked by pop blocker software?( Q# O8 V, ]2 c: v7 e
No. Popups are served in a new browser window as if the visitor had opened the new window
" K3 s- ]+ \$ I8 H) S7 mthemselves.
! i$ n# c( q4 Q4 H: x$ X3 }How many popups get served to the visitor?0 G# i3 ?3 [; i, P: Y
The number of popups served varies depending on the PPV network. Some pop more frequently! U6 h) u8 I, ~; C1 q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 Z8 i0 Z' h- _% a. w1 A. qserving this kind of advertising, so they have to toe the line between keeping their software
& R. I3 n+ N3 L" Y: Z& udownloaded and still making a profit.
, } P0 d* y+ Q; r. TIsn't this type of software bad? Why would anyone keep it on their computer?3 h6 r+ x; g; i8 X- h
No, this type of software doesn't harm the user's computer.% K3 J( j W# L* x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- q/ S7 f/ T4 |3 N8 f5 C
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- O8 W2 o1 {4 F8 M; Bthat they can continue to have access to the incentive.
# P9 `- G t/ Q8 B: @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 p& Z& d( q5 g
How to Get Accepted into a CPA Network
1 p+ e/ q4 f& eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; S, r2 K# c' l* X- E( Y, g; g6 ~! Rto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 w4 R: C& i& U3 I1 \( Tdifferent networks.
- m8 x6 M; g$ \# IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 Q1 q! e3 L) mapplication and be as specific as possible about your promotion methods. Usually some time after
/ ^9 o) L5 Q/ Y% y: Lreceiving your application, the company will call to interview you. The phone interview is a critical; K1 z0 b- `$ Y4 R
part of the application process, and most networks will deny your application outright if they can't get0 n2 }3 T! N9 i+ y( {# E
you on the phone.* A/ G# s( p/ K) [3 p! |
Often, the person who does your phone interview will actually become your affiliate manager after6 D& p4 v7 _$ {& ~2 M; C! Z- `, e$ W
you get accepted, so it's a good time to put your best food forward.* }( a6 i2 _- p8 U
You might not relish at the idea of someone grilling you about your internet marketing methods over
' e! i# N% D _. k# G- S, e; q0 mthe phone, but trust me, this part is critical. Have answers in mind for the questions:: ~# A. a- z$ Y: `
What methods do you use to market offers?
x* N7 d" j7 Y1 @, QDo you already have a website you will be using?, B( E$ k3 |$ e7 ^3 }4 S9 k( j# _: R
How much is your advertising budget?: B4 ?% ]6 }8 G, I- u& C
What other networks are you a member of?
4 O: f, w$ e/ ~ G: rWho are your affiliate managers at these networks?6 E4 C+ r6 h) M7 j
Do you use social media (Facebook, twitter, etc.) to market offers?
5 Q* E5 r6 ]& z, m# w: M/ THow much traffic can you drive?) P; M# E8 a5 e( H, u$ p
Do you have a personal recommendation from anyone who is already a member? s# K( A; h% q9 n v
Once you provide satisfactory answers to these questions, the network will approve or deny your
- W' E% l8 j( C O9 B* xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 A! w' x9 N% W; |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) D- @4 Z( u* J: e, v
for the network can be helpful.
: v7 `9 ] W! E0 @. [0 }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* z2 U9 u% F$ O
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' X% ?9 t: Y1 s3 d8 rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% u `: G& h2 i) Ipeople can open a lot of doors as far as networks are concerned.
* i0 P( F: B, bAfter You Join a CPA Network8 L5 r1 H& o! \; I9 {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 y: c* f0 {! U3 [7 B0 G1 G+ ~and make an attempt to get to know them a little bit.8 _/ Z8 H5 I1 I3 o$ B8 g% J
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 U$ l- o! O! v/ {9 M. l) A! gweight in gold. Start feeling them out from the start and try to get to know them. Once you get. B# A# U7 n; ^6 J$ ]$ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 44 e3 C$ k" E& Y" i! \ m+ ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 Y. l+ P9 A. K' T5 C) _bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 o m( m9 o8 b7 j i0 P: b+ H, @" D
email.
, N2 V p4 N% iFor more helpful info about dealing with affiliate managers, check out:
; `/ d' y+ `1 P. n( Q- ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 l/ ^, r/ |1 k; P# C+ _ Z
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 g& N4 C7 i7 G" A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* I/ ?6 Y# N$ q2 D5 i+ }: |Set Up Web Hosting" f( k6 @8 h) U5 D$ K
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 s) s- x& O; Q, M- f& Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 w% j& W6 {, N& X4 E H8 ?
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% B0 h% K: c1 y1 N: A( W
whoever else is on the same server as you.' o2 h% t4 C( E; x! S6 m9 K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 ~1 r2 ^7 I) S, M& E1 E3 @
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 t% h9 `8 I" u6 G9 h3 {/ i$ Vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: m+ \) t) U. i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 L1 X7 z6 A, u8 {( d
house full of roommates (hosting customers).4 c; s9 q3 e6 G: J! P8 s" P
In shared hosting, this is like having roommates where everyone has no specific designated area inside
8 @/ R# b' W! B1 q3 n& Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 a& t8 @# m+ X0 W6 Gfit.
/ d) J6 d- t7 @8 B% a$ H4 m+ B8 eSay your roommate brings home a large turkey. They will then take up more of the refrigerator than P. }3 y7 m( |3 u# c/ p) e
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 y5 ]8 p) ?" E4 \their food. Everyone else's food in the house has less space to take advantage of.6 W) t- J, k# g q5 X$ P) ^/ `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, s U9 [$ y6 u8 m8 x4 z3 v/ Dany type of hosting this is a bad thing, and especially while running PPV traffic.6 B4 _/ D8 h5 ^# v1 Q4 D- }( U' Q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 g+ @5 F* U0 q; B( q" I1 Uinside the fridge to put their food, and other roommates can't come into that space. The server is
f0 |* t# D# ^6 p/ L, x- z3 kpartitioned, so that each customer can only use a specific amount of resources at any given time.' b: N0 W( G1 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! F- A' }) K4 m& u$ [* p5 l2 F
belong to you and no one else can use up those resources. This makes it possible to serve much more
# T; N; w8 `$ f& s1 o! straffic, faster.
5 Q2 v) D- Y7 ]% q/ m9 j/ |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 G. M, v7 z' L3 Q8 |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( y1 o) c9 Q- p% ahere:
8 l! q0 U2 ^3 s) Q1 P+ ?0 y; u/ Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; ?- T7 i" K! d' H+ a2 }VPS&highlight=hosting
1 R1 H L: _& ~Dedicated-Hosting-vs Shared-Hosting
6 \* R; V L6 x1 m M7 h2 X4 shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 @0 G6 X4 T: \Hosting...Your-thoughts
5 ~1 i# X$ @8 y1 {& k8 q6 s, i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ h* R/ i+ ]% K
Hosting Providers for PPV3 n0 ^1 ?* m1 ~9 e) A% o( F/ P2 e
Beyond Hosting- P: ~3 ?) c) a1 c: M' W2 k3 m
http://beyondhosting.net/9 a* ~, n, _. Y, Z5 T* X( ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 s0 \) x: s2 ]& w0 O# oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 t4 ^2 r/ _$ T, T9 j9 }direct linking with PPV. Also, these guys provide great support.3 v/ `0 N y1 P4 L$ N) P- I
Prosper202 Optimized Hosting* a4 h- L. u' V- Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 E& K8 ~, J2 aCPVLab Optimized Hosting
' w' ~$ P! L. fhttp://beyondhosting.net/CPVLab-Hosting/5 M( p3 o* \) V4 E6 l
Domain Names for PPV9 n m3 T8 X; D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 D" d" l$ X/ ?* ` {% b. u
where you're going to host your tracking software and your landing pages if you decide to make them.; U5 Z+ |; P4 J6 D# x4 b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- M. q8 ]( r$ q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 z+ P7 ^" j1 I/ P! M' K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) l$ k* h# G3 T$ L K& m- A; c
term or build a whole website." x( B! m% G- {/ k$ p4 R
After you buy hosting, a domain and get those all attached to each other, the next step is to install2 w2 t0 S: d4 F5 ^2 |# S
tracking software on your domain. This is really important, because it is necessary to track your2 F1 f7 T6 }! T- s2 m) z
conversions down to keyword level so that you can optimize your campaigns. Without proper W% ]/ b; s* S
tracking, it is impossible to know what is working and what isn't./ r' y9 S- x* X- D; s! ^1 d: p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% c2 `# `* m$ l1 Q# A( S. X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 \ d( \- _: [; V1 S; k
Prosper2022 R6 |% `: D. [2 D4 ?# r+ A' W
http://prosper.tracking202.com/apps/" g$ K3 } f9 }' U. k4 u
CPV Lab
/ P1 R6 j0 \. Y: Fhttp://cpvlab.com/1 }1 f$ t) Y% y2 C: W8 |) S
CPVLab Help Videos: G: Y! W- |3 B0 `
http://ppvlab.com/oweiw/oiurw/vdm.htm) W+ }+ E) K C8 T8 h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' X( G5 w" @4 q l+ ~! c% D1 u" Z
industry standard.
: ^0 ?) J: O Y8 Z( N! E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ g8 c9 h9 i, [8 u ^& {6 q5 E3 F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: \, H1 y9 x! q5 Cgood support if you have problems with your installation.
2 V- F- Y+ E7 \/ sTracking 202
& z3 n& e* u m) y; }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 Z, O' r7 ~: c# _8 u9 t$ {: M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 A& p& I8 J% C
area.5 |% ^+ V+ _8 V$ s4 L7 g
If you choose this option, keep in mind that your tracking software, one of the most important parts of: V4 W1 n9 f% b" L: u. X
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 ^5 d7 z( g5 L' P& j2 d5 n) Pinterface, and their hosting.' `/ q9 ]- F7 f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; m* G, _/ ^( T& y( vand targets which you are bidding on. Leaving this up to chance in order to save money could1 [. A9 ^! M5 w6 [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 |* X! m j3 V2 ?
were using.
5 I' X. O. M# I- HChoose An Offer
* p3 e' u' X4 q( ^- T* J- ?9 g% yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 D9 W" ^/ h4 i! L& k& a6 _; Q
Lesson on Offer Selection! L0 @9 e! |5 G; e# w
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( t9 d4 h& j' |, a& \$ n }
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 B6 N9 U/ k" ]$ x% j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 d* C m- W9 u) O! a4 D$ j
LeadImpact as the traffic source.6 W8 j3 {: b6 j" |1 x# N, p- R
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 L8 e9 _) {9 \) ^7 Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! ^8 g* }* c6 s8 `, }campaign.8 d9 q. P) h* r6 ?; S- ~6 R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 v O9 y8 \$ {, a$ _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; L5 G) p. j) x! h5 ]$ B, a Pthat all traffic is accepted.3 c4 a7 K/ l. C5 e
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 T7 Z4 z% }7 m w/ }, x& r/ Q) X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! @6 o: O/ U8 w) F# \0 F9 B
get creatives like banners or images specifically for the offer.# _1 f9 a8 ?" r$ x* [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 ~2 k8 F7 Z& |Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ [, z* |9 [% v' {* U* `track my keywords. Without doing this, it isn't possible to see what's converting.$ H- A. M) [) @- M" j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) ^' d/ g+ w7 f' W7 O( Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- s2 I: t5 v9 y' p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& u. w* D; X2 H* A6 F
bottom of the page:
6 X, o9 c+ |1 h3 `) NNext, I have to cut and paste this pixel into my offer at Ads4Dough./ y- ?: W5 S3 l! I$ r
Click on the offer → pixels → Add a new pixel and this comes up:
. i$ H0 z L4 v3 s3 kMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 U5 Z3 ?: x0 X# {# V: D& U, q' r z$ Mfrom your software into the box that says 'Enter URL of image to load'.' y( s7 `9 Z5 X J! |% r4 x
Once you do this, it should look like this:- l, Y" G2 Q- t! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 u+ J4 e) j- o6 JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 [- N% g: I2 j/ x$ K0 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 X+ d6 `6 H# X, r& b' Y- Z; H# P G
Prosper or CPVLab.
3 v: q7 m6 H( D: l+ P% p' z& H) ]. _/ h
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