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PPV GUIDE [PPV新手入门][28页]1 l8 W) B, c" ?
详细的请下载电子书！ Y& s# b+ z2 j5 v# T3 F0 B; }
+ d0 |$ C' o! x! O
5 s7 J5 ^5 O6 `4 c# n9 ~# dNewbie Guide% F# ?; _9 U. {' _0 o* k+ I0 |
PPVPlaybook.com& Z3 l3 J P- t: W# k) v
Tracy Shaffer
0 ^0 u' B7 X9 ]9 x5 c. f) b! P' N5 I% sDavid Ford
6 t! V; ~5 M5 @' ~9 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* O1 U/ b- c+ E7 uGetting Your Mind Right to Start Affiliate Marketing
/ F5 s/ D3 o" ? aThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 O1 R7 Z U: }( S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ o6 I6 _6 @3 v" v8 v$ [4 Q* U( i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) |; y1 ?4 q( A9 ]
with any success, these claims are laughable and far from the truth.
2 \- Z: L0 o; Z7 \ e( e/ A$ p! zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) {7 W4 G9 h0 t8 Q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. q; | N9 L% l- ithe ability for a marketer to be a one person shop and make an incredible amount of money with low
% T3 j" ?2 m! w2 _overhead.
) M7 s2 L* ]1 i; T1 b. sThe winners in this business are the ones with persistence when nothing works, who know there's
" ~3 {: o. R* ^& M& H x. I7 zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- K9 ^9 f7 w+ C$ J4 X
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) P `3 \( V$ r. x" H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# w- K/ M/ V& p% F8 u9 r) X
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# N' |* |: |) \; ulearning experience available to anyone with a few hundred bucks and the ability to open an
4 }. H7 D$ E9 U" P9 b& G. w+ Wadvertising account.( Q% c) y, z: X) t1 h4 j/ T0 `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ C7 z1 {! `/ ]& e V$ ]3 R% w- J) ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# m" o+ {& r) z+ g( T1 _) b. Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, n" D! g6 {2 Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: k* q" c% X8 |With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" y0 O! N# t0 `0 h" {
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# L N, \, ]& Ystarted building.- Y9 q9 E7 V, D* e" @% P5 P
Things you need to get started:
! y8 { l( {) [& S& m1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) u, S. b, E3 ^% C
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' \" ~) |1 A v, |2 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" E3 Y0 v8 ~% R" p4 @
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 a' v/ p" f6 C( D) W- r- uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 g" @- d# P; w- E! q. Xwith PPV.
b9 c2 ^; k7 E; tBasic Getting Started Definitions
) B) m0 ^( D% d% B& kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more g0 u* r( Z- S! u' k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ L3 U" W# j, h. ~2 P5 H3 N$ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" X T4 O1 e$ Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 l* E/ e. X8 y$ V8 b2 i; \* i
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' g, R8 n- S: J4 }2 m
receives a commission on that product. An example would be the Amazon.com Associates program,$ g' H. z, s8 o; W
Comission Junction or Clickbank.
# ]% {; d$ _ _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ A h, h6 g9 u, Z gan action like filling out a form, submitting their email address, signing up for a service or sometimes; `9 p3 I$ c1 u8 J5 |! n: w6 C
buying a product. An example would be Ads4Dough or Neverblue.! A2 w* ~5 g1 u E
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- Y$ u2 v4 ^3 m
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 _; a0 L H6 g' i; B- lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! F1 n- X! @- }3 [) R8 i$ Qright from the start can really help you.
; y' R! y! c) W( kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 G q v! V# T8 i" P: k. i/ n, y a# t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per% k6 C, ~! |) s4 a) S3 u
view, starting anywhere from .01 or .015.
& G2 ]5 h) S9 N$ d) b, {2 t/ |In order to use this type of internet traffic, the affiliate can sign up with a number of different3 P* ~3 n, ], Z) x: @& L% T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' z1 u4 d6 H1 l9 t
MediaTraffic, and AdOn Network.
) p; \3 V1 c( Y' I# M: D; @Don't popups get blocked by pop blocker software?% K0 D* J# z6 T" H, s1 B
No. Popups are served in a new browser window as if the visitor had opened the new window+ n7 r. R5 d) m' m$ }$ K5 i' Q
themselves.
, i5 s4 [3 J( Y( R5 CHow many popups get served to the visitor?' r2 m O, S# J+ T- |6 ?. p
The number of popups served varies depending on the PPV network. Some pop more frequently) Q% @5 ? X7 b! x/ t
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 S. E7 o9 J0 M
serving this kind of advertising, so they have to toe the line between keeping their software& w! Z/ Z* h! Q6 Z6 }
downloaded and still making a profit.; D- X! _6 o5 F4 s& K
Isn't this type of software bad? Why would anyone keep it on their computer?: N: F% Y, H, p
No, this type of software doesn't harm the user's computer.
+ p: l$ B* d5 z+ m+ fCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; K* z$ X9 F8 @) c
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! v. F! ?( j7 ^9 ~/ \( o
that they can continue to have access to the incentive.
) W3 T. w9 c; i, h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& F' d7 z) E: X9 M+ k# }& iHow to Get Accepted into a CPA Network
& R8 |" t L; @9 @+ d% MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 A$ q' ? X6 F& d9 ~3 T
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. d7 c ~, [# pdifferent networks.
3 q3 E% r. M! [4 P: |9 SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- @' G- T2 X3 R H& kapplication and be as specific as possible about your promotion methods. Usually some time after( a/ `4 }7 e- p) C
receiving your application, the company will call to interview you. The phone interview is a critical8 k: p1 ~$ ~. H$ D2 _9 g
part of the application process, and most networks will deny your application outright if they can't get- h5 @5 }$ M' c+ J
you on the phone.! x6 o9 x. ?7 v# C# y/ k: X: l
Often, the person who does your phone interview will actually become your affiliate manager after
. }# M# T4 f* w) t1 ~0 ]5 zyou get accepted, so it's a good time to put your best food forward.6 n3 n1 J* [" G
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 R! Q6 G( I, kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
9 t8 Q; Y9 R) QWhat methods do you use to market offers?
) Z8 ]* i- g# C; C3 d2 U/ s8 w: ODo you already have a website you will be using?1 U9 }3 |# U; L$ L4 S- l: c2 o6 G
How much is your advertising budget?+ J) }) d$ N* r. m8 c$ y3 f E8 p
What other networks are you a member of?. ]. g& m( K! N
Who are your affiliate managers at these networks? @6 \2 a: e9 v. Y: u
Do you use social media (Facebook, twitter, etc.) to market offers?
9 g3 h8 n) N4 S( p1 O2 W+ sHow much traffic can you drive?1 Y& `% v+ X, o. X6 x/ k
Do you have a personal recommendation from anyone who is already a member?
% v3 c/ Z7 O% Y- n7 }& @& z5 EOnce you provide satisfactory answers to these questions, the network will approve or deny your
6 y7 ?( H# H& i2 R V# _5 u5 h, yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be) }$ ]/ W6 J* W0 J/ ~8 r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% R! b$ I& t8 `* E6 kfor the network can be helpful./ G7 F4 S3 u/ W- H9 p: |' C1 D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
~% i' p- G+ [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ ]! `4 g: F, j T9 Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 z) d8 n6 a: G% qpeople can open a lot of doors as far as networks are concerned.
- C; N" T: D8 ^2 ^9 oAfter You Join a CPA Network
) V% Z/ {4 d+ K. E% d8 H5 bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 A3 [( t" G, _4 wand make an attempt to get to know them a little bit.
0 E' o, h1 W s2 o) K% EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their }8 z3 p+ i+ o* l2 H7 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 M% N1 o5 i& |* j0 F; B# G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* U% S3 u! g8 ?4 C0 a* z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ m" e) Y( }0 [0 J2 Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% @. H* X+ k; N$ X/ R& S# b$ A
email.# N/ q) H* M1 E
For more helpful info about dealing with affiliate managers, check out:% N3 ]: n( c, Q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( v1 ^" D+ K: E& {( Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 ]: B+ i% @/ w; `2 _3 C* E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- p" s6 [1 u- j# @$ PSet Up Web Hosting* H0 f! n( ~( e4 V8 t! u
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 i/ {. t$ ~6 L3 oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 u- `3 _9 R( ~1 R. r6 Q5 n% Ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* G U; _1 q3 n9 Y! Ywhoever else is on the same server as you.2 z. `2 s* I% @3 N- o0 F
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* A% m# M: q' ~6 K' E
enough that the visitor can't close the window before your pop up is even shown. You have about 3- n! P' H: N3 d$ C4 x9 K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 r. m: ^$ E& I3 QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 S. b) }8 I% Q/ X; z+ I
house full of roommates (hosting customers).+ W }% V% \4 i% u2 _3 s
In shared hosting, this is like having roommates where everyone has no specific designated area inside; K5 k& P# u3 S/ q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 o! c! d+ P% _) y. A5 k# [fit.- n1 J/ M$ ]; P) y! S z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: b) q& e: G/ b3 {8 x8 ]% t8 {7 U& \
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# N/ f& j! |& {: n$ }8 ytheir food. Everyone else's food in the house has less space to take advantage of.
; h) _' a+ F2 \) ?. cIf you have less server resources to take advantage of, your ability to serve popups will slow down. For& I) v- y N) Q
any type of hosting this is a bad thing, and especially while running PPV traffic.
- s h" @+ M4 [5 \. J. h( Y) q! XIn the case of a virtual private server (VPS), everyone in the house has their own designated space: ~: B- ~; W1 T* T
inside the fridge to put their food, and other roommates can't come into that space. The server is4 o4 U9 ]. _1 |3 `! `. D
partitioned, so that each customer can only use a specific amount of resources at any given time.
( e/ ~; e% b' s- d3 U6 s8 W" ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; A) V* L- g+ z3 A. ~belong to you and no one else can use up those resources. This makes it possible to serve much more: C7 D; v2 `1 t3 s4 [3 z
traffic, faster.
8 q1 n% x; f/ ~6 n& jAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. Z2 R2 x9 d& D! g' D0 \! t$ QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# V2 \$ Y9 n4 Z1 l
here:1 |. J5 f: w# M, t( X( ^
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* o |6 }% ?8 s% z- `( } ?5 h
VPS&highlight=hosting
9 C4 Z" V4 D2 f; ]: VDedicated-Hosting-vs Shared-Hosting! ]/ X+ m; t9 Q6 n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: M4 }5 ?4 c+ J; `9 f
Hosting...Your-thoughts$ p' ^' C( J$ O( D' K* I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ H7 H# d# k m- n
Hosting Providers for PPV
" p! [5 T& ` Q3 x! }Beyond Hosting
4 d% j+ s& B9 Ohttp://beyondhosting.net/5 n; C( q1 T& b& P' T- N: P/ W
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; n* T6 y/ ]( F, `* Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* J H) a6 t: D& m1 V
direct linking with PPV. Also, these guys provide great support.
! j1 ?; F3 }. c5 EProsper202 Optimized Hosting5 A* f: U5 I4 S; o8 Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 s: s: k, b2 N& ^7 }$ BCPVLab Optimized Hosting8 ?" R- p. t! Q/ I v( h3 m
http://beyondhosting.net/CPVLab-Hosting/, F' z9 i; F5 K* c
Domain Names for PPV, U U' _3 g% A, T; c: L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 U* D! l2 v) X5 Kwhere you're going to host your tracking software and your landing pages if you decide to make them.
2 S$ y; E' f8 BOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 m+ {& @% t' y" ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 n' C' G$ b6 I3 n. I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 X6 y% M- Q0 n: T1 s- ]
term or build a whole website.
( @8 G9 ?: K1 \4 w1 Z1 G. uAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- d- o* u. h% i* y$ g1 j+ _% Ltracking software on your domain. This is really important, because it is necessary to track your
$ C% H1 k! k& }+ Kconversions down to keyword level so that you can optimize your campaigns. Without proper# w# _9 R6 w1 b1 B
tracking, it is impossible to know what is working and what isn't., w6 Y/ b p1 f' _2 Y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 \2 n6 X6 `3 U' e$ _* u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) E" B' A0 U( o% [/ I% I
Prosper202" C# A. n: h" e
http://prosper.tracking202.com/apps/
* _/ o; O% n' Z( lCPV Lab# ?: h8 P$ w# j% C9 @' G# H
http://cpvlab.com/
' ]; S$ |2 ?# [( f$ i% CCPVLab Help Videos
$ }; t0 n1 e! ], T' X7 phttp://ppvlab.com/oweiw/oiurw/vdm.htm
: {8 C% M' |) z% M& kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 u0 ?. s+ V1 n7 Tindustry standard." ]4 [: g- N' I. W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 _$ D. b* D+ ~% t0 t( hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 R7 N% ]+ h: E6 A- F) Lgood support if you have problems with your installation.
# o, M) C# L4 p5 [Tracking 202* i9 @% u4 T& [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& c3 m0 P/ p5 J; O, {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 J% i. Z4 Z3 \area.) T9 K T6 R, |- {% K. C
If you choose this option, keep in mind that your tracking software, one of the most important parts of, c0 Z( x' s1 O) j. ^) z, ?: B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 W2 g+ J/ G7 N4 @) x$ H9 r- [
interface, and their hosting.
6 H, c* z/ v3 d5 FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* s& y/ T f- K R
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 I# R; ~. _/ _6 U6 I: `& npotentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 a, o% T" O9 e" l+ a# [ Xwere using.) q( \2 ?4 W2 O. L" a# P& R% C
Choose An Offer
" w0 z. ~3 U, x4 s5 WNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 T# j, }, A8 D7 Q: {/ LLesson on Offer Selection0 X( g3 X [9 t6 ~+ k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) B5 G9 s/ r9 g0 t4 \In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ f( x7 {- p) a; z2 _, FTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ s* a$ O8 C- \+ T* T5 P/ W3 iLeadImpact as the traffic source. }; D# ~$ i: e- @; K) A
Now the best way to learn how to put all of this together is to just get started. For some variation in
! ~7 e0 p7 z2 _% Ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ k: v$ f( u6 N" I4 z
campaign.5 K8 O* q v+ u& v! ]% j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 J, r" O8 m/ H" p8 T9 X( Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 G: S( ?; d* m. mthat all traffic is accepted.
/ g+ W u, G% C. @8 f# BFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# i, g2 N. W8 v/ c& F- fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( O3 v# D+ y; b4 W
get creatives like banners or images specifically for the offer.9 E: ^+ ^6 D7 I5 {" K) s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; {- u# L$ s$ ]# M4 u/ `% ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 X8 G+ t* m) I, |% X2 Otrack my keywords. Without doing this, it isn't possible to see what's converting.( Y( W3 l& c! J% _ N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, {4 z! h& N M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" v8 r$ \# \4 q/ \8 T' j: kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 i5 ~ L: H$ f! t! k8 L
bottom of the page:; |8 ]( r% A Q, g! ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ N$ d) x4 r9 h R6 q, R7 }
Click on the offer → pixels → Add a new pixel and this comes up:9 K% c! [, X' m! j7 u( v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, {( t, |* | M4 _) V* x3 }
from your software into the box that says 'Enter URL of image to load'.
C! {+ ~2 A! J. @Once you do this, it should look like this:$ I# s! h) t: C+ D5 e5 @4 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
I3 A2 J, I, GClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, X8 g* i- s5 r% |5 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: k3 N. p% B* y; N( G) bProsper or CPVLab.
& y7 ~) q1 J7 K
9 L' Q6 Z0 z0 s. k, J |
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