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PPV GUIDE [PPV新手入门][28页]
5 D0 N6 T5 F, {$ k详细的请下载电子书！
7 F( H6 H; `* N% B4 G; S" S4 L
) C; N+ X# E- \% L
7 A" ?5 R$ X' j' [7 n w- MNewbie Guide# Z. v/ k( b& ^
PPVPlaybook.com$ V: X& r- q. [, m$ o) }
Tracy Shaffer% X( w# k& T! }" ^. z7 V
David Ford+ Z1 ?5 p- T" w( M% F# C1 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 \ v& \: u2 }* u# \3 J
Getting Your Mind Right to Start Affiliate Marketing" V J% J( ~: S; | |+ D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 z' A3 v6 }* kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ @/ R( h( e; syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ P( V8 Q* U* `& p- k* K& ^0 c! O
with any success, these claims are laughable and far from the truth.2 X/ K& b+ z; }" d/ o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& E- l) P# E) U) i
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 s& {& A9 C% B
the ability for a marketer to be a one person shop and make an incredible amount of money with low& m+ V/ k" g o& c% \1 \
overhead.
$ ~( n: h+ J! J# l. ~5 x( WThe winners in this business are the ones with persistence when nothing works, who know there's. I7 `! [4 b N7 x( k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 A' k! W" \, I' u; g" u7 lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) @0 `) h0 G0 z0 D' w% Wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 n* Y( `( {* q( l
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 i( h$ W8 }5 X1 r4 O/ a( W; dlearning experience available to anyone with a few hundred bucks and the ability to open an- F! t* w# ]% [6 H$ \. C
advertising account.
9 u$ g3 l, a) e% P$ s7 o. K8 EYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 |$ ^2 d. g1 ?6 C, J) w* ]! i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 `( x8 Y5 b! I$ [marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# J3 D2 I! h3 d& Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& D: Y+ H4 B" F: d( j6 C( W$ xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; ~4 s4 h; v* \" d- C4 b3 d3 s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 E% B" ^- y1 A* F! F0 s2 m8 estarted building.
0 g& p- c- e$ V" b# v( NThings you need to get started:
2 i# j$ I5 F5 o+ o w: t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( }8 Z. F+ \0 i; D& X# B6 K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ m1 l- r- z/ W3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! _% h' k! ?5 j( @* D/ T# J, P! z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 r. M' f% J% D- H( k2 YThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: N! D" a* N v4 _/ p) o
with PPV.
* L! l2 M5 F# e% Z s0 _- kBasic Getting Started Definitions) {" z( E! ^4 f) ?
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; c4 m# g l% a! K! R$ ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: C7 q- J3 s3 Z* J6 s/ W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 r% h: Q1 s' [9 v3 J6 L! p" b& W
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 D- }( \, c+ v4 P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 [2 U u9 s2 R& F6 Nreceives a commission on that product. An example would be the Amazon.com Associates program,- m5 P! b! W/ ? a' a1 \8 G$ P
Comission Junction or Clickbank.. ?/ f1 \" T: R: p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 W3 q$ I9 a- e
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ l% D6 o9 H( h# P3 A
buying a product. An example would be Ads4Dough or Neverblue.
2 B9 c' z3 P6 KAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" ^; ]; g: O$ q9 ?* f
account, getting the affiliate approved for offers, bumping payouts and just about everything else- f; t+ Q5 z% X# g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager; F' b; h' n$ I9 M$ R( Y" v
right from the start can really help you.$ T2 X& j$ L6 o; ?6 s0 j
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% f! g1 X5 K6 m6 y1 u x' [) K( V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. C( u( Q) @4 \view, starting anywhere from .01 or .015.# [( I3 z8 @7 K! O% _
In order to use this type of internet traffic, the affiliate can sign up with a number of different8 R; f6 K5 }6 B; S a! i: u5 A6 {0 a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ I2 P3 f t. t: E
MediaTraffic, and AdOn Network.5 X3 N6 c7 {4 \7 T. Q% j+ r
Don't popups get blocked by pop blocker software?
0 ]; {$ a* r2 gNo. Popups are served in a new browser window as if the visitor had opened the new window8 m- i3 }+ h( z
themselves.
& o* ]* a2 O* W. k) `How many popups get served to the visitor?# A0 J; y! b$ k( N& i/ D4 M
The number of popups served varies depending on the PPV network. Some pop more frequently
* y2 E0 T2 B: O3 Q' H1 b5 g. }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% k3 S' E) P% N* Pserving this kind of advertising, so they have to toe the line between keeping their software
0 b# l! g( a, B% |- D cdownloaded and still making a profit.: T! a( f0 K6 D# Q2 c' l; V( W
Isn't this type of software bad? Why would anyone keep it on their computer?
) V5 i- C6 G6 j! yNo, this type of software doesn't harm the user's computer.6 M7 g$ ~. k" k% b# _% [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& R+ ~$ N9 S& s" N* V
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% {' L1 E; e& \5 Y2 ~" y/ `* \
that they can continue to have access to the incentive.
3 D, ]3 B6 \' [ e0 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ @ M9 g. A. V. I- H3 U
How to Get Accepted into a CPA Network* V$ c5 @0 d7 b9 N7 h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 \- Z/ w3 b' s6 \3 l
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ o, R/ N" c6 f' ? T' \
different networks.
4 F3 T% q: @$ {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ X3 t" S2 e3 F) F4 t6 Aapplication and be as specific as possible about your promotion methods. Usually some time after2 p6 A; u1 g& T5 @: t7 t
receiving your application, the company will call to interview you. The phone interview is a critical! m. T" A: Z3 I; c" m8 k
part of the application process, and most networks will deny your application outright if they can't get
l9 y- J, q0 v. O E3 `% E" a9 hyou on the phone.8 ] U, R4 t1 ~
Often, the person who does your phone interview will actually become your affiliate manager after
' {& l7 x5 r# ~# z( Y. w7 i& {' Nyou get accepted, so it's a good time to put your best food forward.
. v& R4 Y4 k1 }0 OYou might not relish at the idea of someone grilling you about your internet marketing methods over
- v& X3 A' B; u* w- P2 a' c3 S5 vthe phone, but trust me, this part is critical. Have answers in mind for the questions:! K" m- \( p! U, k4 {) k7 R
What methods do you use to market offers?) i# j5 b& L* {! @# R: Z" i. ]
Do you already have a website you will be using?
7 ?& \3 V0 S z$ |How much is your advertising budget?: R Z5 t2 |0 A6 l
What other networks are you a member of?/ ^ c3 U' u* I% {- C- I
Who are your affiliate managers at these networks?
4 l2 B3 U# l! z0 @; `Do you use social media (Facebook, twitter, etc.) to market offers?
& \7 q; c6 x5 a4 ~) hHow much traffic can you drive?
' e% Y& `% [/ _- D. A2 \( ]3 bDo you have a personal recommendation from anyone who is already a member?% I/ P3 i5 R( U1 ~# J# U% @; E
Once you provide satisfactory answers to these questions, the network will approve or deny your
" g. J0 x0 v; |: V* ^# h! ~$ `7 Xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be- Y8 L4 V; Q/ L* F( s0 ^9 @) I5 F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 W3 l& l9 }- Z S2 o$ K3 X0 g
for the network can be helpful.3 U: t* y( k! `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) w6 ? q5 M f) F/ D( K* i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( I4 E6 b% D" P6 k4 Z8 Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 x7 K$ w3 L% R# h9 P+ X
people can open a lot of doors as far as networks are concerned.4 B' R9 b' O0 L3 E# D
After You Join a CPA Network
6 Z H: u- s* F" i; M" V SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, U- X& i5 [8 `4 Z- ]. a1 k2 g7 `and make an attempt to get to know them a little bit. P( v* [" d+ J6 A% {3 \2 W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 K; L) h* }; [- }( r x+ Tweight in gold. Start feeling them out from the start and try to get to know them. Once you get) B5 m4 c& I+ E2 Q* i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 Q- w I3 R5 ]& E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" n5 k y1 {+ \1 Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( P3 X K }, B$ {email.
( s" N3 o4 M8 e4 `- p8 n3 S' ^, LFor more helpful info about dealing with affiliate managers, check out:' P( i' B5 b) E8 |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/. n b; Q# ~( X5 c* k- v- F9 M
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" o) x% r& D% {" r% T6 s9 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; e; M. e0 ]0 ^8 a9 U
Set Up Web Hosting
8 z0 \6 B, R4 l [, qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said* }% ^2 Y8 B4 b2 `
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' p1 h8 a9 p' t2 ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with C# M3 a5 ~/ a% o, L& I- C
whoever else is on the same server as you.
6 j* ^. e- @& G3 c- p/ ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# p y, f" c( v genough that the visitor can't close the window before your pop up is even shown. You have about 35 `' N+ V( u- V n& A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. @7 M6 {) c `5 [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; m$ X q' K; ~6 X' ^7 x
house full of roommates (hosting customers).3 [5 u- f2 Q* e/ A
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 R( \. t9 L, X, T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. E% E& E. Y- N. Y% s* j
fit.
5 X& w& c0 P& k1 ^8 eSay your roommate brings home a large turkey. They will then take up more of the refrigerator than' t+ ^' z5 \+ c6 g% [
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" M$ A; X3 y, J9 m8 Y; Dtheir food. Everyone else's food in the house has less space to take advantage of., y) t$ d9 {9 W( K4 ^$ f1 ]0 L5 k
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 L M% L; Q& O7 k, P' _any type of hosting this is a bad thing, and especially while running PPV traffic.6 `1 f8 T5 r1 ?1 V2 g9 h
In the case of a virtual private server (VPS), everyone in the house has their own designated space* p. d$ m/ E7 D) ^7 o
inside the fridge to put their food, and other roommates can't come into that space. The server is
: x3 D2 v$ A: D7 U! \partitioned, so that each customer can only use a specific amount of resources at any given time.
5 e! V( [7 m" N; T4 Q4 OA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 N) e% ?& i! r6 L
belong to you and no one else can use up those resources. This makes it possible to serve much more
2 `/ S& _+ {! H& ]2 p" |( U9 Ctraffic, faster.; y. }; i0 g) p0 T9 }1 l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ P5 l1 m f' e! m( a9 UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 I8 s ?3 @9 I4 S7 |- r7 @here:
o, U" O- a8 b- k; \4 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 v' v) y+ f* e) o& K; r. kVPS&highlight=hosting/ c& y* C2 q" p. Y7 @* _
Dedicated-Hosting-vs Shared-Hosting
2 o' V3 G1 J& ?" ]! Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 Q$ k4 M! Q4 f$ B, j9 ^Hosting...Your-thoughts, i2 E6 L( Y( y9 ^" C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ W6 @6 ]/ _9 e2 K6 O- k
Hosting Providers for PPV1 ?$ @ ]) l) {* P8 Z, V- C: N
Beyond Hosting
* h, s) w3 H! W6 Jhttp://beyondhosting.net/
, x) S* [ s) H5 t- t8 eWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- K- T) {5 h: E; e4 ^& U
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 S8 a4 u6 [5 xdirect linking with PPV. Also, these guys provide great support.
. ~, N% j; E9 j1 RProsper202 Optimized Hosting
; W! ]2 B- L. U/ Uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- g6 n& A7 u' |* s& ]& Z7 ?CPVLab Optimized Hosting, ]% b& t2 }- p) d+ P4 S
http://beyondhosting.net/CPVLab-Hosting/
, @% E5 a1 W1 i9 g* _; qDomain Names for PPV
) p8 d8 V( n3 l: i# MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: u5 d. J/ K& G' e$ n/ K% O4 Q1 o
where you're going to host your tracking software and your landing pages if you decide to make them.
3 T# N7 B* B! Z# s, l8 dOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: c, \ Y1 v1 F. o
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; }+ S( d; X; C, U$ p/ F" O3 Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 D% ?( ^0 ?5 N* ^5 r( j$ D5 Pterm or build a whole website.
. h1 u, z; p/ ~4 }& w7 I I- BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 c6 o- p" T; u2 \- O: g2 v& v3 L8 |1 C
tracking software on your domain. This is really important, because it is necessary to track your
8 c8 z. f* S6 Econversions down to keyword level so that you can optimize your campaigns. Without proper: L0 g4 d5 r% v0 n9 Z
tracking, it is impossible to know what is working and what isn't.
. Q/ Q& M# x* E( k. CTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# j- m3 N; e7 G, C% d& u N& Bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& `& b/ C# D+ d' KProsper2028 y: k0 Z5 n$ p9 `! K4 H7 W
http://prosper.tracking202.com/apps/
+ b, p5 g; c; S) p9 S7 DCPV Lab' |& K! R4 u" x
http://cpvlab.com/3 \8 K8 T3 l3 P5 P. f) M, y' [
CPVLab Help Videos
: O6 M& k$ U3 H1 J B0 s/ uhttp://ppvlab.com/oweiw/oiurw/vdm.htm( Z( [; _0 w5 C! R# V- _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 J- h( N, j6 |, {# ~
industry standard.0 \) ~ c$ P N( f" b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- i& e0 p+ v' @. T5 W# k g
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 C W) ]3 g3 v8 T' ]2 }% n" sgood support if you have problems with your installation.
& O! X( ?, i$ K) fTracking 202
/ ]1 a; h K9 k# k' P8 CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 o; ^+ R6 j6 Z$ m! `# Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% \* j$ D6 f0 c4 A) ]0 Z/ m2 s! }
area.2 P5 E# v! H v6 }% W) R. q8 J
If you choose this option, keep in mind that your tracking software, one of the most important parts of" z% A* h: P8 L; q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' g% U3 x- E& {/ M- V
interface, and their hosting.
& U) I: D3 t8 H; HAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 v, d% A1 C, c% G$ i+ l
and targets which you are bidding on. Leaving this up to chance in order to save money could- n3 B9 P+ g1 n" m* @- n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 \4 ?% w( ], s" A z9 _were using.2 P/ p5 t" n7 `9 `, {
Choose An Offer9 F1 a+ y2 f" j) [, }8 K- E
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 Q C7 D3 u- H) k& _4 K7 G" }Lesson on Offer Selection
# `$ Q; Y% ?+ w/ Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& N# e2 M1 r# tIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 y# y. q4 z% U( Y1 K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; n! I0 v& f4 u( f
LeadImpact as the traffic source.4 _5 n! K8 A! B3 T; z, n& J; d
Now the best way to learn how to put all of this together is to just get started. For some variation in- R0 h! M9 U/ v6 t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 ]5 l, ^, i4 e. K+ z
campaign.
+ Q5 w0 U7 \: Q$ V( u3 KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. R% U. D" K+ ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 p" i! K( d, I! {that all traffic is accepted.
6 u$ @, O0 K4 l$ {& |( CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 J7 n, _4 B! b* K" i* v7 N+ d4 VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' A/ `/ M' S, j2 x$ F8 z7 q
get creatives like banners or images specifically for the offer.9 r3 l% M$ k* t2 u6 W t9 a' Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) N: S8 O0 u# Z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* D% s; M* c* ~3 ltrack my keywords. Without doing this, it isn't possible to see what's converting.
* m1 U( D* [5 U$ P! \ YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; v+ o5 T# D0 Z* K+ M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 {$ x+ k6 J8 R, X
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ f) w% R7 y: }. G' ^3 I, wbottom of the page:/ l2 e9 e: Q7 D9 }, w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% @1 _/ `0 I! K5 \7 p$ _Click on the offer → pixels → Add a new pixel and this comes up:3 z: e% i+ { Q$ Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# N6 p5 L+ i4 a! C" z4 x5 mfrom your software into the box that says 'Enter URL of image to load'., Y# S9 f V# K; E1 `
Once you do this, it should look like this:8 S% Y2 g0 h! C5 ~+ V; b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 e" e a' Z6 \3 O" A( w" p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& y1 Y5 l" c6 V* J1 H9 u$ z; t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% A- R# S: y5 A) g/ R9 nProsper or CPVLab.
5 p# q7 R; E. r& c8 k/ I
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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