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PPV GUIDE [PPV新手入门][28页]% O: Z' Q. N% f9 J" B- |6 o- ]8 C
详细的请下载电子书！
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7 `3 d4 N+ o% [ N( J( @; e! b0 ^; p1 q& s
Newbie Guide
( m8 ~3 V' m$ K# G" @ Q3 }PPVPlaybook.com
3 `( W! c. K; r8 F4 aTracy Shaffer ^/ ]9 J/ b6 t7 c" u7 h
David Ford
8 }- d: Q# B; q, F S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 q% X* P- L8 W# l% g4 N
Getting Your Mind Right to Start Affiliate Marketing d, n6 ?& J7 b9 j# m
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% z: b: `) \% b4 v/ F0 n6 k( ?1 ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where c0 ]* \9 X* X/ ]% D
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# r7 v: A3 u; x! ]0 E9 Mwith any success, these claims are laughable and far from the truth." F3 I7 d. V9 G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 r( _$ \) R) |9 n& S6 q: f
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: J3 Z$ N! I7 X- v% i- t6 ]1 o" athe ability for a marketer to be a one person shop and make an incredible amount of money with low
+ r; z$ F8 i; w: J aoverhead.
( w) k. B! j" w# D1 XThe winners in this business are the ones with persistence when nothing works, who know there's4 z% [% U; }* k4 m a) O8 S* o+ y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ @. z8 k/ C+ K: O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
. k2 Z1 A: h a8 R( Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- ~) [% i$ `$ ^( S
Most of these things happen suddenly and without warning, and they all contribute to the amazing% x+ w- x- h! n" M; d
learning experience available to anyone with a few hundred bucks and the ability to open an
' b3 \9 F! ~! o. }advertising account.
$ |6 z4 m7 O0 g w3 J8 }( ]% MYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 z7 A; p' }. Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' P5 g( J; D! u: m: b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' A5 M9 d) Y( k+ q4 r, O. c) ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! s( B% P! ~$ r1 l- p- K, D6 lWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 K/ d+ T4 F9 W" N. P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 t0 H. A) Q$ w: C- c( U* U# X
started building.+ {: l4 G! Y( ~* Y( _5 ~, V6 q4 U
Things you need to get started:1 I+ @* [3 U1 Z* F) v1 Y Z- K
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) v9 V+ M1 v5 \' U1 r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- `0 B' `4 F8 c7 c, d0 G' [
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 `2 J+ v9 e: l4 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 q+ `( Z) |' qThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 \. x# i+ c! M# l- D0 B; Hwith PPV.9 D0 D% o% S8 ^' T' @- L% t
Basic Getting Started Definitions$ Q* v, H! r, q" O# p6 A! ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 ]2 \# u0 E- f8 Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& i0 e. M$ q9 g+ x/ Y8 m& ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 j7 X; J4 [- a [" A u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 c! A" J! ^# o3 c3 qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 B2 I, v0 ^! C vreceives a commission on that product. An example would be the Amazon.com Associates program,) e: A$ R) L; |
Comission Junction or Clickbank.
! a' a: K& [- Y& U3 b! A! A# X0 Q: F- SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 r7 ]7 `$ ?8 r3 ] a5 j% G6 v
an action like filling out a form, submitting their email address, signing up for a service or sometimes
$ x* H( ]7 h& O. o$ Mbuying a product. An example would be Ads4Dough or Neverblue.1 d/ M$ f" P9 i {" N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 A( N% t. J" i4 saccount, getting the affiliate approved for offers, bumping payouts and just about everything else% x9 S5 k* [5 t( P. o, e) J
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; y! ?8 o: b4 J k/ @1 ~right from the start can really help you.
# ~0 I$ e5 m; ]& NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 v+ k$ x. G/ l+ k1 k
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 ^' E4 G( W, L4 L- nview, starting anywhere from .01 or .015.
3 L, N1 @9 s+ q# [0 LIn order to use this type of internet traffic, the affiliate can sign up with a number of different; s6 n; ~$ c7 A6 o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: @, I5 m6 ]# |( {MediaTraffic, and AdOn Network.
& ]6 o: [) |6 r/ IDon't popups get blocked by pop blocker software?
2 w' W' j* v6 l6 Q5 {% p7 WNo. Popups are served in a new browser window as if the visitor had opened the new window
! D0 s7 s) z0 wthemselves.. w1 u/ h* J/ ~- `
How many popups get served to the visitor?
Q) W6 E3 `: x2 d1 r% S7 JThe number of popups served varies depending on the PPV network. Some pop more frequently0 ?' }; f! A5 o) u5 ^+ q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- l' e* _) D/ b) e/ Y, K
serving this kind of advertising, so they have to toe the line between keeping their software
) [. g8 T- e6 d) F, zdownloaded and still making a profit.% W9 V% m [# V6 T4 Z# [
Isn't this type of software bad? Why would anyone keep it on their computer?$ G5 Z; g" k9 Q: [0 A0 Y4 X
No, this type of software doesn't harm the user's computer.
# m: B# w' h' \% Z$ G' cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 Y- U4 {- E5 r( b* L* Y# s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so7 Z! V' r* d3 b+ E1 w, ]
that they can continue to have access to the incentive.
6 W7 y- E# ]" s: ^8 m E% `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: ]2 Y! F6 [+ J, DHow to Get Accepted into a CPA Network
, D3 i/ c$ Z0 C3 e" S* x0 qIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: d: N8 y$ c; a+ z _- a" F4 Mto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 m# a1 e. A3 t7 sdifferent networks.
# {1 W4 g5 |0 c- NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- k: l, K4 Y; g1 e) m1 Japplication and be as specific as possible about your promotion methods. Usually some time after
# q) w3 b( `" @5 }- Z& |receiving your application, the company will call to interview you. The phone interview is a critical
4 l2 M7 N2 K1 @2 }1 ]& d) Fpart of the application process, and most networks will deny your application outright if they can't get
( ~2 O1 K! J) Eyou on the phone.
% ^! c$ n# L! ^# b* h6 ZOften, the person who does your phone interview will actually become your affiliate manager after
4 B0 ]3 ~% d! ]" Uyou get accepted, so it's a good time to put your best food forward.- k1 g9 @$ F6 Y! ~/ d2 V
You might not relish at the idea of someone grilling you about your internet marketing methods over, @# E2 ?; u$ i* g) s: ]* L
the phone, but trust me, this part is critical. Have answers in mind for the questions:* b; L9 i: j& m
What methods do you use to market offers?
" d$ x5 B* ^+ {& N" ~Do you already have a website you will be using?7 U( ^6 [) I6 k) V& a. e
How much is your advertising budget?, v9 L. i) ]4 M. s$ E
What other networks are you a member of?4 D9 }0 `" S# l3 |# j, W6 D
Who are your affiliate managers at these networks?" _9 }3 u1 t# P
Do you use social media (Facebook, twitter, etc.) to market offers?' f* W9 H8 T% G# e8 Y5 o1 z& t
How much traffic can you drive?6 v% X" A6 F) s4 V- r" R: _1 n
Do you have a personal recommendation from anyone who is already a member?
7 O/ y4 r1 R2 v- e1 \9 xOnce you provide satisfactory answers to these questions, the network will approve or deny your% N( @' v/ Q( N4 y8 {2 Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 n+ Z) L; n t: B$ o2 e0 V3 ~" M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" |3 f: w: ]2 J" k" k0 S. `for the network can be helpful.
1 m8 @9 ^* A2 ]$ b$ b- Y; ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, R! H5 k/ a- t# k m; l" \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network n$ t# U; j2 t+ }- P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know n( a5 [6 q* ^% q y9 R. l
people can open a lot of doors as far as networks are concerned.9 |$ C8 V1 ^% s' h7 ?0 v5 t0 |' R
After You Join a CPA Network
% B" j1 d( C L: S8 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 k4 P( c/ b- T& S$ nand make an attempt to get to know them a little bit.
! h: Z# g1 ^' Y( ?2 F" CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 n9 d2 {6 w6 ^' r6 P: _! r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* ?& p, @" l/ W9 u' f6 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 p$ K; ]8 U6 }# }( Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 X0 U# K1 U9 R ?* nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" [/ q7 J' f5 Y# f
email.
7 u: K/ O0 R& KFor more helpful info about dealing with affiliate managers, check out:$ I3 U7 ?# A! a7 M8 }% l+ L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/; m& E! c( s {9 C, }" u4 k2 `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 g: i# C. O4 k- ?' O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ ~' D6 d1 z+ E3 U
Set Up Web Hosting% d* P( q6 G, w( V. L3 d
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 ]& ]* P- M6 ?3 \9 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared5 e8 M9 K0 P& E) B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( f: k) R7 Q! ]7 v) @ x' Z; V
whoever else is on the same server as you.. D6 R: j: L4 j$ a; u7 B, q6 t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& g% T5 ]: B. R
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( a% }$ V9 f! ], `/ f( f" u* Z; eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; \4 |5 x1 i" aTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a% L9 u# ?: J% e5 j: T. d
house full of roommates (hosting customers).
# V* G! A9 k$ X4 F pIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. F$ @# F! x0 Ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 t, M2 }' N) {( a0 Afit.7 ^, _. i) X3 {& R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 @& {; v6 ]& E. Cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& c& M5 U: c/ D7 ~
their food. Everyone else's food in the house has less space to take advantage of." n) C! D1 Y% X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 _9 I# p; t0 n0 `any type of hosting this is a bad thing, and especially while running PPV traffic.
# m2 P* S; t p+ xIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ a+ c# w- L3 R! N. P6 b
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 {3 m$ E. g# t! t8 S9 |partitioned, so that each customer can only use a specific amount of resources at any given time.3 E' U |/ F3 P# r/ S; F
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ T/ o- H( Q' w+ `* e7 O. _belong to you and no one else can use up those resources. This makes it possible to serve much more" ~" g: X' b% a, U6 k$ N
traffic, faster.' X0 M" Q7 g! D! l6 ?, w9 \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% w4 C; f; c j, KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" o- S) R; ]- s9 ^here:) Q0 a; q( r: V/ v1 w: g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 J4 B; i, V6 K: ], Y* QVPS&highlight=hosting
! x" Z% I" i' S5 Z z7 {$ oDedicated-Hosting-vs Shared-Hosting) I+ r; d3 Y J1 E; Z5 l- \* @" l3 L! `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 g5 l8 h- D; W6 _
Hosting...Your-thoughts; u% x& b# s; X$ S4 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# X7 n9 k4 M: J4 Q: }- E' u
Hosting Providers for PPV
2 X7 E4 B: l. DBeyond Hosting
6 `1 G+ x& b _/ j* |http://beyondhosting.net/
& |% J" A) Q: p, v* v( ?: V/ rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* ~% r, p0 P9 g) |$ L/ w* Q8 h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
q }% W$ G8 gdirect linking with PPV. Also, these guys provide great support.* j( [% G2 ~+ r$ G
Prosper202 Optimized Hosting
1 O0 a" K3 M! D( }7 o# G. t+ h, uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ F: r- U, s/ s7 w
CPVLab Optimized Hosting1 Y9 c( G- b; i! c
http://beyondhosting.net/CPVLab-Hosting/4 c, r" X% l& P) l
Domain Names for PPV
5 i* }! H0 Q2 ^: |: y& iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 O( H; d u" a, O; U# Ewhere you're going to host your tracking software and your landing pages if you decide to make them.5 r" g% v [! I+ b" V5 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," B, m7 i* i" d6 d- A& w6 P7 ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 N3 t# J: P9 y! y) x g+ {8 N0 _% b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& l# D6 a: k0 U( k% w. ~; L2 kterm or build a whole website.% |0 [' F# J; T! p
After you buy hosting, a domain and get those all attached to each other, the next step is to install V- [4 L8 g) P- t+ Q5 Y( F+ i2 Y
tracking software on your domain. This is really important, because it is necessary to track your
- d) b; \/ o# \4 e+ jconversions down to keyword level so that you can optimize your campaigns. Without proper! ^2 ` Q: u3 |! ?& W
tracking, it is impossible to know what is working and what isn't.
/ s. X' n0 ~& [& [To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% v- p& j' V% {# V1 d) |* uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ Y* R0 E2 V* d; _5 H- hProsper202- o8 Z2 Q) S( G) I/ y) Z' `, |
http://prosper.tracking202.com/apps/3 S6 H. v" g& _$ R" G# ?
CPV Lab
. G( J* _0 W$ q8 S- y* I; Thttp://cpvlab.com/ J' R; \: |/ ?, z" f/ @7 ?
CPVLab Help Videos2 \! p, ^0 E- Y5 E& p
http://ppvlab.com/oweiw/oiurw/vdm.htm
; B5 i7 E# _( y) S. m' v" @4 SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an- J. y; W) I2 x" i( ]" {
industry standard.: E) e3 ^5 v# E* x$ k/ W6 b5 p+ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 o S2 {/ q! g( @4 P3 C- n1 ]( z% K& {. [
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ `0 H4 s- p" S" e5 _
good support if you have problems with your installation.
2 r5 F6 }; h' d, S3 I6 W; iTracking 2024 K1 d) T- M' t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 @5 |5 k5 v1 n, e7 k1 pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 F" c+ Y! I1 V- ~
area.
( S- R6 {! L. |' S4 ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of) t. n1 e" E' l( A6 N& J
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 o w0 J J8 X) q; [
interface, and their hosting.
3 @" o) T9 N4 t' gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords3 Z, D9 A+ p& d
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 ]) N. N( n2 i0 ~0 q8 L% ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you- I/ a# n& G9 ]. }7 k5 \
were using.
1 T4 j1 J3 @; M1 IChoose An Offer
& `, N0 w* N" F! F' M. _& ~. UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 s) B) m6 P" \ B" a4 ALesson on Offer Selection
7 L" V! ?) ]+ g9 [$ T/ }http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- t9 b# m% h, [* I5 dIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 h3 ~. ]/ E- e( Q& @: i
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! d) r/ @- V! l7 \8 K
LeadImpact as the traffic source.4 `/ n) n; u$ r! P
Now the best way to learn how to put all of this together is to just get started. For some variation in9 `) p3 x3 }9 R* B$ r# L
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 c! N, r f9 s2 a
campaign.
& D" r$ h4 R0 R C1 b" s; @When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 d( }2 u: [1 w3 w2 Z) N; R! c5 npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) b& w8 |" x8 N! Q: |0 k# U
that all traffic is accepted.
' a- u7 z! C: |$ ? T$ ?( ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., ~& R3 f1 j* T2 {+ v
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 Z1 t; z6 H) }6 Jget creatives like banners or images specifically for the offer. l3 ^. t( L, O2 k9 Y% N) f" W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ f2 K- c8 b8 P6 C# [, O- lBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, N: x* f9 N) H0 y7 D* Y0 }
track my keywords. Without doing this, it isn't possible to see what's converting.2 [/ i0 {% N$ B4 I' T+ @/ q7 t
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 S1 d2 |9 m1 C8 v. l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; z# o" V7 N: o$ {. f) S; d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ _+ b8 z+ Y( _% f4 c. n5 F4 j! Zbottom of the page:
4 `! B4 m1 j |: v) s( DNext, I have to cut and paste this pixel into my offer at Ads4Dough.( |- {9 a1 t# j' V6 c+ f
Click on the offer → pixels → Add a new pixel and this comes up:
- u1 e9 n8 ]4 N% i# S* M! Q' yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, ?8 O/ P/ A8 Y! z% c! Afrom your software into the box that says 'Enter URL of image to load'.) T9 a2 D, ]7 v9 H5 {7 J: N- W
Once you do this, it should look like this:- f' x+ O% k6 U* J7 N* c5 T* ~, I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 `/ W8 T* p+ k# vClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* s5 L" R" r9 l$ ~" G3 `5 f- o; ~; k
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. y# ~2 i1 L2 X4 Q& y3 h
Prosper or CPVLab.
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