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PPV GUIDE [PPV新手入门][28页]
) C: T; w, [* B) x" _详细的请下载电子书！
: ~7 M" H4 {* T/ ~+ |; V# N0 o: ?! f% ~& H; F# `% \
3 A% P4 J; C: E* F$ WNewbie Guide8 @6 Y$ }. x. W6 L4 H
PPVPlaybook.com `7 H* L5 D0 `' F' ?, d& s; T1 `8 x
Tracy Shaffer0 [; H. Y5 K, }7 q* D# ?( f
David Ford
3 q6 j7 R0 T3 d3 u9 ^% F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 _- ]# |. J/ J( J
Getting Your Mind Right to Start Affiliate Marketing4 `: a |0 F+ L/ V- E8 Y- g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) U- M+ O, a1 A) J7 U6 y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 p- {# o# r. f4 _) P1 G8 iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ o3 D8 G9 u. O% ]6 kwith any success, these claims are laughable and far from the truth.
$ d& F) I# F6 QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 i7 w8 ~) ^9 X$ _: a
flow management. The main benefits are the low barrier to entry compared to other businesses, and* ], ~" G g' k8 f" T8 [
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 {* P6 l* x) R! n7 j# x( L7 j
overhead.
4 \( x$ h. p C, cThe winners in this business are the ones with persistence when nothing works, who know there's0 H% t- B, A& M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ w" d# ?+ J w$ }2 x" Z+ h5 a$ q! l* \6 {The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 ?( _6 R/ _2 U6 P/ v9 ~ n5 H1 Q# Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% g+ U; v5 x* R6 X yMost of these things happen suddenly and without warning, and they all contribute to the amazing
6 b3 x3 V- q2 e- _; x6 y# U6 b- nlearning experience available to anyone with a few hundred bucks and the ability to open an4 J+ s9 P: \5 q5 j8 M+ Y8 z& ]
advertising account.# j4 ` W8 Y# l0 }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 O4 o$ l$ |5 ?' d9 Q# U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 [& g. A) {1 I( v4 s" l0 o( V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 \: I. O+ a. Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 i& I( B+ t4 F6 @7 C: s3 {With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; E7 i5 W2 {. d7 y3 }$ L9 u
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. i2 U7 X: O4 g1 x! wstarted building.
* {3 S1 M" A, {# d hThings you need to get started:
, I2 z0 g, O& k& N1 d1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% P0 x. Z; ^- J' ]0 h. V- ^2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 `# D% j. ~- }" [" I% o1 K2 ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 _- D2 L! n9 c# |5 ~8 Q7 P( t1 v4 x
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
q8 J% w- s' ~9 ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ s3 h, c8 ~6 _# Q7 ^& r4 vwith PPV.7 {; p6 l2 u! a4 S& v* S! Q% N3 U5 a
Basic Getting Started Definitions
4 Y' I+ ^0 Y9 D/ SAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 {" {8 ?5 b$ D2 @+ }. qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 b3 G" h- X* X' t6 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 `8 [. U3 R8 A- S, U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! N/ [% `" ~5 n2 S. ^
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" B/ I' J! j9 Q4 q# ~- Freceives a commission on that product. An example would be the Amazon.com Associates program,1 f' I. ]8 d% D' N5 q
Comission Junction or Clickbank.! q& O9 R' _: F7 @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; E* K2 X+ B; Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 v0 T8 r! B) a n( Kbuying a product. An example would be Ads4Dough or Neverblue.
3 _% @7 A6 [. r) [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ f& ], @$ ^' O p) [9 Oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- V: v2 U9 Y! e" \related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 c1 r- u& V- H, N$ g: dright from the start can really help you.' v( x1 |. H/ |; g+ k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 T7 @* [, c1 B/ G' {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- l. d# r: p2 y" o! w6 n m( F
view, starting anywhere from .01 or .015.
7 r, f: N" i- d& GIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. }* p8 I& B i8 e0 p; Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) w j5 t4 j6 y& a7 ?( P/ v- `MediaTraffic, and AdOn Network.
& s; A4 y1 ?% ~9 \) lDon't popups get blocked by pop blocker software?
8 g8 U8 D1 s) Q1 S) p1 t/ NNo. Popups are served in a new browser window as if the visitor had opened the new window
% s1 O/ t$ j) Fthemselves.
' z. l% t4 f5 W. {5 [# P- q) YHow many popups get served to the visitor?8 s( W, ~2 b- U7 [- @
The number of popups served varies depending on the PPV network. Some pop more frequently
) F9 w$ f- Y* L) [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by m j; l. j% C; w8 `7 Z/ }5 f* p9 X- a
serving this kind of advertising, so they have to toe the line between keeping their software
* K2 [. L1 H- ]/ K. K1 Cdownloaded and still making a profit.
" r- w: }) T. E1 R# UIsn't this type of software bad? Why would anyone keep it on their computer?$ A! d/ x: l1 O- O5 S
No, this type of software doesn't harm the user's computer.
# H) u `6 [# t# hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 U7 \: T B6 f$ O
toolbars or videos to place the software on their computer. The visitor keeps the software in place so. q) S& l0 D# g1 t
that they can continue to have access to the incentive. z# n5 q z( r* `9 E) N6 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ R( B$ \4 E8 p- {* M& D
How to Get Accepted into a CPA Network
) p$ x# O( N9 Q( P" IIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ E, `3 N" i u
to start looking for networks is Offervault which lists offers and lets you compare payouts across, T7 C6 r; S/ Q- G
different networks.% F B" Y( U! G8 k# ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 j$ i( D: ` F% d: \
application and be as specific as possible about your promotion methods. Usually some time after$ z; o0 W) P' R- [ f4 P
receiving your application, the company will call to interview you. The phone interview is a critical
- y9 y/ a" ~" {4 {1 D4 Xpart of the application process, and most networks will deny your application outright if they can't get
& ^3 e, t' T: v6 k5 I5 Wyou on the phone.1 }% a- t# c# b4 E
Often, the person who does your phone interview will actually become your affiliate manager after/ ]+ v# Q; Z, I) K3 \6 Y
you get accepted, so it's a good time to put your best food forward.9 I" q0 F! \- G3 n0 E
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 p9 H! U, H8 U$ g8 b9 N# {the phone, but trust me, this part is critical. Have answers in mind for the questions:# {" ~7 K& s, t3 Q) T$ [8 h, r( b* H
What methods do you use to market offers?
6 }' w" g6 o; H/ Y( X% B6 jDo you already have a website you will be using?
/ \8 Z( R Y1 C0 o* V1 rHow much is your advertising budget?, I8 Z0 ^ M. R: h
What other networks are you a member of?6 v$ B2 |# ~& A, X* u
Who are your affiliate managers at these networks?
; a \# U. |% ODo you use social media (Facebook, twitter, etc.) to market offers?7 l. {* W& F9 J9 D
How much traffic can you drive?
7 y# x' L& w) f9 j% s' { A; \Do you have a personal recommendation from anyone who is already a member?) E' a4 ]5 L2 ]+ k* x! j
Once you provide satisfactory answers to these questions, the network will approve or deny your4 A6 n2 A0 P* q! U9 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be* c. W& Z! v6 I7 w) N9 v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 A$ h" t7 J6 o9 H- ?, l: l: S
for the network can be helpful.
8 [! d& g8 ^( A; \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% G0 \/ @5 O6 o" }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( G* p2 y6 d" U- G# d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% M8 h, m$ k3 z0 a
people can open a lot of doors as far as networks are concerned.
6 N4 @2 v- K$ K$ E" w7 w- f6 H6 nAfter You Join a CPA Network
' F. l+ [7 V4 D: s$ WOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% F+ D9 r% y. U) {
and make an attempt to get to know them a little bit.
- h5 \9 n+ h4 M- N7 }Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ [) W, Z) a1 \1 i( U# k+ H( l7 L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# F# k' I! z% l) K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 W6 d, W/ ^0 i- K8 y2 [& Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 Y/ a% r; c4 D. H+ u! h
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" F8 i' V# s3 T! A0 u! }email.
/ k ]( m7 s! sFor more helpful info about dealing with affiliate managers, check out:, m) c0 {4 a) p' }& M. W# ]4 [
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 s8 ^+ u, K% i$ l9 [" t. `
http://www.mrgreen.am/affiliate- ... iate-managers-want/- @1 q. H3 i4 b" N7 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ t8 M2 l) J' H% I/ v7 I$ e" T
Set Up Web Hosting7 Z S0 {8 l8 G9 U$ z: S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. P# z k6 R" M7 ~. D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 h0 O( w4 X3 q! j! b* I% phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ G8 L$ f$ A4 v+ Y8 G- [! Bwhoever else is on the same server as you.
' ~" ~7 l$ f# i) I4 N/ ]0 H2 HSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
e8 p! c1 e5 A: c0 F: Venough that the visitor can't close the window before your pop up is even shown. You have about 3
' b7 ~9 U7 _' a8 a+ cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 z _; O0 w7 I" h; I$ a. T2 W) STo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 [0 h D; ~* M$ Zhouse full of roommates (hosting customers).
3 U' @# p) J3 g$ j9 bIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" v3 A5 W4 p& k' Z& z7 Jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 Y7 B& }! J& C. ~4 ^! r+ pfit.
; i: A$ g" k$ KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than* y8 h' x5 Y/ G6 P+ o) m$ J7 d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# N2 Q s) @& ^$ ~9 ktheir food. Everyone else's food in the house has less space to take advantage of.
% s9 a( P' T* P7 iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For q3 Y& x0 t8 t! p+ d0 t
any type of hosting this is a bad thing, and especially while running PPV traffic.
! @/ N! {* j! T9 D1 F; G5 hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
# Q4 Y- M7 Z* i3 q) G# ginside the fridge to put their food, and other roommates can't come into that space. The server is, m: o! X( j9 u0 M: \/ b& y
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 r4 {: }3 ?- ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 H4 @) M$ P/ p5 c0 F
belong to you and no one else can use up those resources. This makes it possible to serve much more
' W% c! {, h2 L/ K6 C. ?7 vtraffic, faster.
8 z7 |: S% j6 }# m" ^9 ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; Q9 L# N1 E( [Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 c/ A1 u0 `, Y8 H, p& Hhere:7 w& @& ]- ?# H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 T* z# M6 a) w/ B) _VPS&highlight=hosting
3 d0 t3 P: z* p7 H, DDedicated-Hosting-vs Shared-Hosting
! r8 h! ?9 f; N$ a; @5 bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 S" p# h9 q( W8 W
Hosting...Your-thoughts
: k1 ?3 D# ^4 O& v3 D, Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% {- P$ @ E( g& yHosting Providers for PPV
* E) G9 X+ [0 `+ V7 Z4 |2 `1 gBeyond Hosting( B6 A7 f: e1 u8 m
http://beyondhosting.net/- C( ?5 O; v. Z, W7 u" w. k1 j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 o. m+ y* \0 l/ X* zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ X0 [0 T' y2 [6 B6 \. c+ rdirect linking with PPV. Also, these guys provide great support.- `2 y! k! l; k2 K& Y
Prosper202 Optimized Hosting
% ]1 v! o; T" [2 W3 T* i' [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 N0 x; @4 e0 P1 n
CPVLab Optimized Hosting" s# L' v3 U, N* G7 O
http://beyondhosting.net/CPVLab-Hosting/
% T% k8 I. M x: }1 lDomain Names for PPV0 |; n6 q) I( s6 [& h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 I$ w8 C: w# ]2 Fwhere you're going to host your tracking software and your landing pages if you decide to make them.
6 y1 {* _% X0 L3 W% ?5 N$ SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& h, U; `2 R8 C( D0 l; z* m; Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
% m5 R8 Y2 Z: C( B9 h( m" M2 v.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, z( ]/ e2 w7 m; B% }+ r9 T* ^
term or build a whole website.
V' U9 t8 ~: [6 \, HAfter you buy hosting, a domain and get those all attached to each other, the next step is to install: S. [' K/ V/ w/ _3 e$ r k
tracking software on your domain. This is really important, because it is necessary to track your
- C# q- o: n3 ~5 yconversions down to keyword level so that you can optimize your campaigns. Without proper
0 b6 \& d* D# n* Atracking, it is impossible to know what is working and what isn't.
! F7 y7 ?( D9 |1 fTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 }2 s+ F* g, C v( Z9 l3 Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: a2 @$ s: D C9 o8 R& s
Prosper202
) u% y' S/ _$ ]+ q/ i8 o2 n/ N9 n% ahttp://prosper.tracking202.com/apps/
: _9 d$ s5 ` `CPV Lab) C0 m9 z! Y' n
http://cpvlab.com/
" p8 H* {) {$ u0 l1 |# t/ A$ G+ }CPVLab Help Videos
. M- c' S6 \; M" U$ n" b2 K$ _/ Shttp://ppvlab.com/oweiw/oiurw/vdm.htm2 X1 J. @0 l; X7 W0 U2 Q/ |6 }
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 }/ }7 ], A* h0 j- o- L O( p
industry standard.7 D" ^+ c# h& n4 z( v4 v( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. o0 w" M4 m0 V5 _$ A
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 _( F: x0 H# Z% J! Wgood support if you have problems with your installation.
% |5 I1 E. ]1 z( S* q) g: A* nTracking 202
% h! A y& b' tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 J5 Q5 j0 c s
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ Q4 D9 ~( d$ e1 p) B; s' Sarea.
7 V9 h% ?/ z2 j; r9 Y0 ?If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 S7 u! j1 x' myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ j% Q# s$ ~% Y& P9 k2 P5 R) uinterface, and their hosting.
0 q$ Q6 y9 s6 Y+ b# D+ T& H5 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
- P6 X" y$ K# ?and targets which you are bidding on. Leaving this up to chance in order to save money could" t1 a3 O0 \6 E' [9 z3 V/ r% ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
N; k1 m% E d" z! r1 k$ j9 ]were using.! [2 G" p! Q- }1 i# D( }) \. D7 n2 L, z4 J
Choose An Offer# m5 ]# [# p) g( }5 ]1 L" R9 q% u1 \
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 g" U! a/ o- q2 U& a; g% `4 r
Lesson on Offer Selection, ^( n1 j$ j: t, R5 _7 |
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 n6 V4 `6 }& H$ t" z0 o3 Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 h) A' ?6 N; x# [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; }; _7 c, |( `7 x
LeadImpact as the traffic source., N1 X j# g7 u: `2 P/ M
Now the best way to learn how to put all of this together is to just get started. For some variation in
# Q8 q. d! @+ S, bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 W2 I) R% C# E$ F
campaign. W. n- B2 X- z- v' x& I+ ]
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ ~, ]1 r5 O# X1 p/ Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 H4 W P% D5 \3 M, |
that all traffic is accepted.
6 w! p3 S1 I; zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' G$ x' x. O4 ]7 w; Z3 XThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 p0 N; u" \4 o' B) m0 v
get creatives like banners or images specifically for the offer.
# R$ V9 F4 L9 r* M A- X# p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 }% [# L: s; {# ~6 i
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ ?' e8 b+ Z% s1 a( |track my keywords. Without doing this, it isn't possible to see what's converting.
# M8 R4 G/ q* [% IIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 t; q( V2 ]! D6 {, D( P, ?5 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ F% E/ ^; ^ e5 N" d& \% lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; P# a$ A7 H; c4 n' R
bottom of the page:: h( P5 S8 c8 g3 P( \
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
. F5 q& j, \! |1 v0 W% ]& e5 jClick on the offer → pixels → Add a new pixel and this comes up:
9 j$ K+ d9 |. q- ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; c9 U M# n, k7 ffrom your software into the box that says 'Enter URL of image to load'.2 g5 W0 Y" {! f# ~" @$ P
Once you do this, it should look like this:) \1 t# y: e/ R* ~# R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 V& U, }$ T2 Y, m2 eClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 Z" K o' m1 |1 k" I$ uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. h% Q7 m9 Q WProsper or CPVLab.' K3 X6 m' j+ D, z5 q* p* i) D
% P5 W z. v* {/ N1 g
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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