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PPV GUIDE [PPV新手入门][28页]
u9 u7 V: K; M& r- @/ o详细的请下载电子书！% d8 X1 z1 b6 ` m5 |* o2 q
& o ]+ Y$ t5 d
5 c7 G" G/ L" `( X
Newbie Guide' G8 x( X9 i+ b; S
PPVPlaybook.com
( y1 X* y& H& qTracy Shaffer& r6 ~' |$ s- X+ W9 t! B K7 J6 _
David Ford
, \7 u- S: Q) M2 g+ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 F3 C" W+ ]$ A9 P% a- I1 j! C/ z
Getting Your Mind Right to Start Affiliate Marketing' {9 P2 O0 G9 |3 _( c6 W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 C5 w& Y% h( L
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 r3 w$ A6 J5 S! s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) P" \ ?) p/ k* c7 _8 S5 {( Hwith any success, these claims are laughable and far from the truth.! A0 o( [0 k5 |5 i$ A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ N+ y6 x6 ?; Y0 C
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 V' n1 O4 t0 @# w% cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
% I, W) _& w" Coverhead.
% H0 ]/ I5 m0 _4 c- E2 ~4 r. BThe winners in this business are the ones with persistence when nothing works, who know there's# w1 q w! c/ l* q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. o% T( I1 L2 k% c. YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 V' C7 L. G* p" H8 d- Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ C: }0 a$ u, ]2 J1 Y! GMost of these things happen suddenly and without warning, and they all contribute to the amazing7 O% X7 Z8 b+ j# V& h* t& ~# A3 T
learning experience available to anyone with a few hundred bucks and the ability to open an
4 l3 a9 E( ~# h+ S( G2 F2 V% p! l: Uadvertising account./ @% T; p# d2 Z2 I& B& D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' S+ ^/ l& o$ A3 w2 c! p, rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ O2 U2 [$ x% m; O! hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( D4 Y. ?* ?6 V8 c/ ]trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* _5 f) d4 V# p3 MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 E4 l8 S C% R# {, k7 S/ `5 X. Q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 M; x- K# U) r9 `5 O4 w
started building.
8 v+ x o( h- @' B! i9 e, ZThings you need to get started:
6 c; L) D+ t' r9 F% J: j6 c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ r+ D$ p! U+ x3 S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 u& D( ?+ y9 w/ M3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- V1 w( {2 p' ^2 |4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( V' Z: n& q; |+ kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic. @2 X c$ f7 v
with PPV.& j1 Q2 r+ u; z, K
Basic Getting Started Definitions
. G2 P: h3 x9 h; P3 o2 ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& p- q2 y: P, e4 ]+ J3 x3 B9 r2 @affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: z4 | e* V) n% A/ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% R9 @8 S p$ j) q0 C( G5 O- k+ V
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).) g2 T7 R0 d8 _) |! B4 u) K+ d
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ ^. s; T$ b- K6 n# u# p1 g
receives a commission on that product. An example would be the Amazon.com Associates program,
' p7 x2 I- w1 H0 pComission Junction or Clickbank." C+ T7 V; d$ ^3 M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ u( E/ Y# s8 s1 E2 ~/ P$ X4 X
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 A$ @# t$ B& H# S o0 k8 U
buying a product. An example would be Ads4Dough or Neverblue.: Y. x* n/ f) B: e% Q) o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! g0 c7 {6 u1 v2 ~- Y' u
account, getting the affiliate approved for offers, bumping payouts and just about everything else
' T! v% o, f( `7 f$ Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 O' n9 [/ r# ]right from the start can really help you.
; a3 S6 d$ R1 P) R5 X E$ mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( ]5 C$ C4 o$ J9 Y& |* Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 v+ D5 {8 J' X, S& t
view, starting anywhere from .01 or .015.
* k* V) [7 I" R) S# iIn order to use this type of internet traffic, the affiliate can sign up with a number of different$ W) |5 T% D$ _5 K5 _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# M+ ~9 D6 ?5 O2 {MediaTraffic, and AdOn Network.
4 R+ k6 \- C9 o3 p8 d+ NDon't popups get blocked by pop blocker software?1 E' I- D9 S! y# ]% n
No. Popups are served in a new browser window as if the visitor had opened the new window
' o9 @1 L, N& n' _0 dthemselves.) ?* ]5 z) y* r" `6 h
How many popups get served to the visitor?$ G: n6 z, O- W6 i
The number of popups served varies depending on the PPV network. Some pop more frequently
2 T+ g# @/ j$ H: q) M% l3 Z0 q% {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 V6 s9 o+ I' i. iserving this kind of advertising, so they have to toe the line between keeping their software F* @7 b' Z( t1 x* ? T
downloaded and still making a profit.
! F. Q5 x* I: v0 V, y: g0 }Isn't this type of software bad? Why would anyone keep it on their computer?
" e/ u7 ?8 W/ K/ Q4 k" rNo, this type of software doesn't harm the user's computer.
; ~( X/ P- ^! U4 i) i$ C) c+ n; c7 N. hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 }: A* \, ~. c- c; B
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! h, b- l# t( c& m# W7 t+ r* d
that they can continue to have access to the incentive.
7 v+ T8 I. l. @6 j! n: C$ b# |' R8 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% V, h% H; Z7 I9 w/ O
How to Get Accepted into a CPA Network
! b1 ?/ |' O9 G) y4 F2 cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) v( } C" V/ Z. Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ W8 E) S' f4 a/ k- F7 v, Sdifferent networks.
9 ~ E* D1 c4 T6 s+ JOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 M% d( {* P+ S- b# Tapplication and be as specific as possible about your promotion methods. Usually some time after
* P1 k, D9 C# o1 G3 Sreceiving your application, the company will call to interview you. The phone interview is a critical
4 z5 c) ^+ T7 _6 D- kpart of the application process, and most networks will deny your application outright if they can't get
p+ I& O) J- r' R' b% W$ Zyou on the phone.9 `7 n2 R* i$ k. G( l" L1 L( E5 V
Often, the person who does your phone interview will actually become your affiliate manager after/ v- c6 k- X+ r! k/ U6 ^0 G
you get accepted, so it's a good time to put your best food forward.$ |- [. B3 ]' ~7 X4 {
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 S, h8 C% G! k4 O* O" }the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 j( M9 _: w% K5 c/ NWhat methods do you use to market offers?
9 S% T6 n2 y" @/ DDo you already have a website you will be using?
0 H. V7 G7 m8 S. CHow much is your advertising budget?8 p4 [3 D- r: ]8 J' _% p
What other networks are you a member of?
" \1 p, [" L, @9 V" J0 K! jWho are your affiliate managers at these networks?2 p4 w7 I) m# @! h9 g) u( v3 m# P
Do you use social media (Facebook, twitter, etc.) to market offers?
) ]( u3 W2 h# l5 THow much traffic can you drive?/ e* G# O7 j5 Q1 ^& [% g- l' V; X
Do you have a personal recommendation from anyone who is already a member?
0 B9 Q. v" U$ a k& X( QOnce you provide satisfactory answers to these questions, the network will approve or deny your
' j) A6 D' F7 g9 i: l9 bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
+ r* r$ o) z2 J/ u- t, rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate! X- R/ l. p7 j) p$ |$ V; a: F/ U/ p
for the network can be helpful.% q' S# Y0 I! r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& q& g2 n' A: m+ o3 m3 |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% i! F# P$ B# c6 C$ D
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' l' [( [/ O; M& t: P. D Bpeople can open a lot of doors as far as networks are concerned.$ w h$ v2 o+ v! a
After You Join a CPA Network
9 u! s5 _# b6 Z9 K5 |3 [. QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: Z- w9 T: n( dand make an attempt to get to know them a little bit.
# u" p. @1 B2 N6 H9 [Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 k( C0 r% k# b7 f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 Q( D1 F% n. A' \- T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! G# e! {" I( M* blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ D! I. |/ I$ e- L6 ?# @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 s. R1 ]( ?! j) ?" z* u
email.
3 w" G4 n# U UFor more helpful info about dealing with affiliate managers, check out:% x& g" j% v6 {% l
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) a- r4 A! t' T6 e* V
http://www.mrgreen.am/affiliate- ... iate-managers-want/2 R! r8 S5 ?: P/ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 S! J! |; O6 n8 o* g* jSet Up Web Hosting
( s f# g/ c1 q+ yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ t; B" p1 K8 | f! Q4 I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared# R# C4 g0 |& a# m) ^' D3 A$ t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! O- b; n" F. [% l0 I* w) xwhoever else is on the same server as you.
, e/ u1 ?5 B( q) K u. Y) \Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 s& q f& u( U1 q1 E$ d* W0 t, X# w/ Denough that the visitor can't close the window before your pop up is even shown. You have about 3
6 }6 U. S. ]9 Qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. L" a! L$ r7 l3 E6 L! t/ }- KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 |& j9 A- {# m3 x$ s
house full of roommates (hosting customers).6 A/ C0 M4 ~7 F, ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside% v; A6 D* |2 ]/ k e8 Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 V; c# w- z- ^ [2 I, ufit.9 K; U& U0 Z# R5 Z& L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than A) Z0 U' y& [9 l! V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' N/ s- b9 w5 Z* G9 L5 A& i# ?7 ltheir food. Everyone else's food in the house has less space to take advantage of.
8 m0 Z7 p o6 O! b: JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For1 i+ P% C' m# ?8 W- Q1 }
any type of hosting this is a bad thing, and especially while running PPV traffic.
- z' w4 v" v! i1 X0 K% l- RIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ n" S, y! T( o. q% N( f8 d2 ?
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 C! o. D/ o9 G& k- K5 u* x' Kpartitioned, so that each customer can only use a specific amount of resources at any given time.' f1 A5 K, L5 W+ G6 J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, C q; w" @: s" [4 |6 [belong to you and no one else can use up those resources. This makes it possible to serve much more
3 c% E/ `: I, N3 M+ |' V5 ztraffic, faster.
: u4 \+ P. a2 [. s# XAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; d, [+ B, u1 F. f, s- m& JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ k/ i/ X+ ]5 g3 m
here: X% E! l6 l% N5 ^
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* {5 M" E( c- p/ _
VPS&highlight=hosting" _# _$ K5 l4 E4 i8 t
Dedicated-Hosting-vs Shared-Hosting
: h/ I/ y) m; @( Zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. ]4 |1 b. y* yHosting...Your-thoughts
E6 z: v" K1 \ ]% F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! _) l' L. q8 Y8 k" E; w
Hosting Providers for PPV
2 |. T8 \: o8 H3 l, w" qBeyond Hosting
5 V& ^- E, M k$ _0 a9 ehttp://beyondhosting.net/( g! E1 V* y2 ] N
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment k% U# b- x0 J2 P* d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 [! F4 M+ N0 x4 l- `
direct linking with PPV. Also, these guys provide great support.
/ f9 ?% m; }6 NProsper202 Optimized Hosting* x4 F( L6 S8 k' h5 o% F n' ?0 m( `
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 ]* i! W8 i6 M8 z( ] M6 k
CPVLab Optimized Hosting
1 ^- B6 ]2 b9 K2 _* I! \; x9 phttp://beyondhosting.net/CPVLab-Hosting/- |* S% n' \* Y7 I' v
Domain Names for PPV
: A' y- s S, F# t' F) Y: J% OOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ u- z* w1 X3 T3 ~4 d8 @& E- Fwhere you're going to host your tracking software and your landing pages if you decide to make them.
. i7 F& H9 e* [8 T" p0 gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,; W/ ~* p3 Q/ i( Y* G& x' B; i2 b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 X* R1 P' ?- b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ A3 r S6 a" z1 Z' h5 J
term or build a whole website.2 n& f0 u+ t: V, X5 S
After you buy hosting, a domain and get those all attached to each other, the next step is to install- v/ O9 M8 u/ f. c7 E. p+ {
tracking software on your domain. This is really important, because it is necessary to track your
) d( ~1 \& j3 k4 T |" xconversions down to keyword level so that you can optimize your campaigns. Without proper: C0 U0 l" l% H( P7 N. r
tracking, it is impossible to know what is working and what isn't.
& u: V6 ^: L2 P0 f% b NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 ~3 M7 n: M: t1 I4 n8 d6 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." ~" C7 x. N5 S" p+ h8 v
Prosper202" g c) u4 L9 J2 e& h
http://prosper.tracking202.com/apps/
- D* M7 |2 Y3 w, Y& WCPV Lab
: O: d, l5 l/ K( s1 d0 Whttp://cpvlab.com/! b0 R/ O+ v: z# Z+ ?
CPVLab Help Videos% d, j: L) L# ~% V7 b
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 b' q- u' y# Y# Y. pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) b+ _" b) F; e1 m- `industry standard.
3 |% A4 U- f: h' l8 |( R1 J' {; s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! I# [) n) G0 a5 W9 E& kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 z" k4 {5 G" G `. D- F
good support if you have problems with your installation. \, k/ h, i' i2 x# \
Tracking 2028 i/ [$ O+ ]+ _* i2 x$ ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 H9 e+ `$ y3 O9 \7 ^2 `/ P
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. D5 S+ H7 n6 h2 W2 tarea.
T/ U' N; ~4 KIf you choose this option, keep in mind that your tracking software, one of the most important parts of
5 x, R1 g# D8 Q7 _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ J1 N Z- S. r% ~$ D! Yinterface, and their hosting.' S r& r) ]4 l) x7 f% G& L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 n% m0 T% i% R1 s; Mand targets which you are bidding on. Leaving this up to chance in order to save money could5 c. ?& z8 E( U, T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 k2 c, s0 a6 }. y3 U* Lwere using.$ a0 v3 [ H0 I, I
Choose An Offer
* B5 N- s0 A, O1 o5 k# N4 NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. m* Y- K S4 _5 n2 dLesson on Offer Selection
1 V! R1 E0 \; Y+ ] F4 Shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; w% ?( o/ [9 x; m8 ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, J( V4 E" I/ o+ {# d# d0 BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; p! t5 l3 y& l2 r; S2 Z9 HLeadImpact as the traffic source." z9 v& F5 C1 c) |
Now the best way to learn how to put all of this together is to just get started. For some variation in
( i' x% @- P8 h' z0 \$ f% O- mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 S( S* `* h4 h3 @0 Rcampaign.2 I; K1 n+ O# B8 p' Q v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" d! K8 L! o8 d/ I' n- m# ~page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 l! ^& A1 S1 r I" Hthat all traffic is accepted.* E# d* @+ U& L! d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* E9 X% A; g8 _1 N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( n4 R$ m0 w1 S
get creatives like banners or images specifically for the offer.1 Z4 K5 \6 _; C$ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# v) I( z, @9 n3 T8 _" y4 gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 F9 A5 F# i1 m; e) e5 i
track my keywords. Without doing this, it isn't possible to see what's converting.
! `# q {3 ]' ^* ]In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: V T% [) }$ T* y+ R# ]- y0 Q$ r8 q3 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ y1 E6 X& J" p3 r1 C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 V) b/ v# {" s4 P9 qbottom of the page:8 F8 W+ k% Y A. v9 P6 ^5 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: _) w. v4 }) D) a/ J1 P
Click on the offer → pixels → Add a new pixel and this comes up: n$ I' s" N& L, O& v5 j) j7 X& z8 L+ K
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ n2 o5 g1 x) n' Q3 Q: F1 ^
from your software into the box that says 'Enter URL of image to load'.& h" V1 b* x/ D( a! F9 S: L
Once you do this, it should look like this:: U4 }! G2 X. q4 ?( b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 l$ g/ h; N/ w& eClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) L; q$ [* |7 R1 S1 R p# |Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ w n- O$ M( o8 X! N! hProsper or CPVLab.
' C+ `1 Z5 Y# Z" v! |% Y4 p0 e" }
" s, a& p$ D/ L |
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