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PPV GUIDE [PPV新手入门][28页]/ M, j/ w C% t% }! ^3 Q8 W; v
详细的请下载电子书！0 M, T: i8 V c/ J; @
) h$ Z' b" |) L' a9 V" J: {9 p( I
Newbie Guide g+ e( @7 n+ a( f6 x! W
PPVPlaybook.com( w7 V0 W/ l, d6 W5 G- k: [% E0 _
Tracy Shaffer
% [$ Z1 d1 O4 t$ k1 bDavid Ford
: D! a; n0 J W4 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 ~1 s# ]$ `. Y9 k, `
Getting Your Mind Right to Start Affiliate Marketing; k, i; s" n$ s! t' d
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' D9 W. ]* `) E
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 m) u9 `% J ^! ]( Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 M+ I9 B' u5 V5 F0 D. b' uwith any success, these claims are laughable and far from the truth." Q! y z* t" J7 C) b2 W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; p: f2 |! B( z9 M# X9 Iflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 V& }' H: z+ N# a8 i# ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
; m% V; v" H8 I: e) Toverhead.& z+ k, e) t6 ?& a
The winners in this business are the ones with persistence when nothing works, who know there's
5 p) i& ?: {1 ]. X/ M% Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ e2 X' v) O l7 o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ Q/ ~) j8 `# P" ^' g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; K0 Q5 a) ?1 d
Most of these things happen suddenly and without warning, and they all contribute to the amazing& D, J0 P4 J3 p2 S0 B* D3 g
learning experience available to anyone with a few hundred bucks and the ability to open an2 f5 a) l" i) U4 R9 [0 `$ \9 D
advertising account.
$ ^# [# _6 v& \2 J9 Y1 I4 p+ t" CYour competitors are willing to work at this around the clock. This isn't a push button, instant business
5 x* o, p) C5 D$ Z. bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 J! R, N% i9 m5 s5 W# X9 cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& } G& k- \( J! }5 \% p% {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) I! R% s7 K# j' p3 L: ^# ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, ^( q5 I" w3 Z5 h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 I0 W6 [" q2 u. i9 E' }& x
started building.
1 U0 o* c" s6 O1 K4 D' fThings you need to get started:
, ?! c5 A& [% G2 L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( Q! X: B7 L/ e/ k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) r4 Z2 n S; q1 A6 l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ N& \' K0 |* Y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ K4 M5 V4 Y8 v; X: j/ _9 OThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) L" ?9 ~, F1 `! r4 E
with PPV.
) T5 Z: D2 p/ [9 t7 c. ZBasic Getting Started Definitions
& c" O" R9 R$ U# P8 W) B4 F+ oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ |" E- c& {/ O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 i* e. K& C/ k7 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 b, |4 b7 R: A6 Y' Qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, B" F4 Q2 E; [" J. lCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 G" A7 m* i4 `( B
receives a commission on that product. An example would be the Amazon.com Associates program,! Z- w6 [( j; q* E! g8 {* G
Comission Junction or Clickbank.7 f9 A4 I# v$ b3 B8 I
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. [2 y! ^3 u6 x" f9 van action like filling out a form, submitting their email address, signing up for a service or sometimes
7 [- w- ~& d3 bbuying a product. An example would be Ads4Dough or Neverblue.
$ }! _3 V. [9 x& Z+ E$ [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: K; o& k- d+ a% xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 ^! N: \- Z- c+ Y6 V+ `related to an affiliate's account at the network. Having a good relationship with your affiliate manager! q5 G$ v; T& {
right from the start can really help you., t9 |1 R& m' L: F
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 V' ^, l% g' o' ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ o& a2 D! r c% q
view, starting anywhere from .01 or .015.3 y8 _0 @, _; w6 @
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) U G9 y8 s7 z- ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; {8 `* t7 h& Y0 A: t: U! ~! f
MediaTraffic, and AdOn Network.
3 h! H4 ?/ y: E( mDon't popups get blocked by pop blocker software?( `, u, B& E1 i T: q) Y
No. Popups are served in a new browser window as if the visitor had opened the new window
8 A! F& q' _# ^% T( T- d, Othemselves.
/ N3 B8 Y! P; Z* g$ CHow many popups get served to the visitor? {* ]; x, [+ ]; t: O
The number of popups served varies depending on the PPV network. Some pop more frequently
L7 N1 i8 m: V+ b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 S" {+ t8 m' A; s: M0 d: L# ~serving this kind of advertising, so they have to toe the line between keeping their software
4 w4 j& s. g, w/ @# n8 \downloaded and still making a profit.
# w! k4 o6 C1 F( ^Isn't this type of software bad? Why would anyone keep it on their computer?+ a* b# F5 R+ o3 V1 C' S
No, this type of software doesn't harm the user's computer.
8 \$ k$ M4 S" J& _0 c- RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! W9 A5 b r5 I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: K% Q7 B4 ?8 e( y5 e, U/ X+ h
that they can continue to have access to the incentive.1 V3 i" y- E2 {' j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( x7 G/ O1 h& h' q+ @How to Get Accepted into a CPA Network! p7 `8 h& e6 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 v6 `$ ~/ Q* M6 qto start looking for networks is Offervault which lists offers and lets you compare payouts across3 t/ D1 d. y Y) H
different networks.& H7 ~- ^& a% G8 L# ~' h5 M
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 J3 B! |5 X$ c
application and be as specific as possible about your promotion methods. Usually some time after: a0 K! b( i* X
receiving your application, the company will call to interview you. The phone interview is a critical
# j+ y' a0 s; |5 i+ @) wpart of the application process, and most networks will deny your application outright if they can't get2 T1 o1 w- p2 l5 g% F! y' I
you on the phone.
; M5 k& y3 R9 ] g. s. ]$ Q2 ZOften, the person who does your phone interview will actually become your affiliate manager after
7 x/ }7 O# K; [4 `7 E. Cyou get accepted, so it's a good time to put your best food forward.
( B7 N) ?2 A& w8 B6 i3 p/ VYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 Q ?8 z& \ `7 W# N. uthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 S |7 j9 I$ {+ @$ m: PWhat methods do you use to market offers?
) d& r% `9 E4 Z& Q5 PDo you already have a website you will be using?
( e$ H) b z6 ^+ `; ZHow much is your advertising budget?
2 c" J! F8 u. v. q6 p9 d3 GWhat other networks are you a member of?% i- k# B. k9 y( \/ n5 A: S$ V4 M
Who are your affiliate managers at these networks?' p, K9 w+ X; S: d
Do you use social media (Facebook, twitter, etc.) to market offers?
# \+ K$ j. a3 `4 Y' [How much traffic can you drive?; ]+ [4 ^ v. W% P/ w
Do you have a personal recommendation from anyone who is already a member?
; w% w J6 }; i" _: K0 GOnce you provide satisfactory answers to these questions, the network will approve or deny your
" }0 m, [3 x K1 _application. If you get denied, just keep applying or call someone on the phone and try again. Be4 [1 Z7 H! h4 g3 B" f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate6 O& r6 h% l3 F( s9 j' j
for the network can be helpful.% c8 Y2 | ]# R9 ^+ Y$ F5 h6 ^! ?: k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; `8 h6 V. E Q7 g' v; l5 a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- h! s2 r$ x. M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; Z! U9 q: Q, k. L! l" x; l7 G- Kpeople can open a lot of doors as far as networks are concerned.
) j: ~2 G/ p* w+ x# u4 x h, q4 cAfter You Join a CPA Network
: _* T7 h% e& C2 K5 D: r! DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, u: v6 t1 h, W5 @and make an attempt to get to know them a little bit.6 `. ^' J! k0 a2 U! I a% O
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 h, P% A7 j$ @+ o+ z" x/ h6 A8 kweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* ^8 _; q: s- O8 a2 t3 j4 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 }; W/ i& S8 c o5 g9 i, x
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, F6 h+ l0 k7 }* K' ]1 ]bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' y! V) I- G0 e5 I
email.# k) V3 v' q( ?3 N6 V7 J
For more helpful info about dealing with affiliate managers, check out:
; m: `7 E% R: o! `http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 X/ y4 G# K3 ?2 C, f
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 ^7 ], Z- ^& C6 w, Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 x5 S( o; X& N2 W. ESet Up Web Hosting
; ?% S8 {; R1 q' iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' E/ G6 p' S3 X: p7 q* _# _ \* Dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ W: J0 @3 p: _host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. p T3 H7 y3 X* V( Z( N( Y& l
whoever else is on the same server as you.+ F# }: s. z1 D- W9 h' r1 J
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, |# E0 e* n; q1 P7 z/ t
enough that the visitor can't close the window before your pop up is even shown. You have about 3+ \# _) C6 G! s; j3 h& o% n
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, _/ ^! \8 o1 d/ {1 qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ z" M; t, U9 i& @7 k' Hhouse full of roommates (hosting customers).
# Q" I: i& X+ N% y& G2 ^$ OIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( G) i$ w2 s3 {9 K+ z+ Q* ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 _! i( c/ l( {( a! H4 s. @fit.
" @/ [: U9 D+ g! w7 w2 C# M- @; SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; k' ]' }7 ?2 H s* A) ] t/ `the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 K+ O& [+ K3 |their food. Everyone else's food in the house has less space to take advantage of.6 p+ P [3 g: |0 b, @" ^, J8 i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. p% g* A7 q: g" Q! ~/ ^7 Pany type of hosting this is a bad thing, and especially while running PPV traffic.
- [7 e( M6 f9 R8 n! D/ @! E; t4 OIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ j+ G7 R; \5 v, R+ J
inside the fridge to put their food, and other roommates can't come into that space. The server is2 i. W. l0 v% M
partitioned, so that each customer can only use a specific amount of resources at any given time.* S7 G4 O8 C _) T# {2 b, S0 C
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' |4 \2 q% z- l9 t( C1 y- rbelong to you and no one else can use up those resources. This makes it possible to serve much more
6 m% K7 \* ]4 D e! ztraffic, faster.
4 b. M. A" O4 x( D3 oAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ f T2 C' c: jAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" y6 K* O2 K: V3 _- Ehere:/ {7 {3 }3 ~; V+ ^0 l1 d: z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ {: k, N+ u# Q5 W: x* v/ [4 o$ t0 Z
VPS&highlight=hosting8 ^7 B j. A" d4 {' v* d' l' R' @
Dedicated-Hosting-vs Shared-Hosting
5 ~0 k5 \. E! m' _ ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ J/ ] ?: u$ z
Hosting...Your-thoughts- E1 s y/ d7 w! f2 `3 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- R8 ?+ N* ~& w4 M1 AHosting Providers for PPV& R* g. O8 k8 G1 f3 c
Beyond Hosting
) q( t$ `, n; G5 A, I2 y: D4 W3 Fhttp://beyondhosting.net/
+ D: T" s! C$ o4 JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& ~- u3 }4 n: C+ f D# w" E* A" ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ M! F- \2 o" k- d! {1 R
direct linking with PPV. Also, these guys provide great support.
0 r k8 G! V. ~! j) GProsper202 Optimized Hosting! ~: s, n3 U) }7 [( o
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 R1 X9 l# g% f) J& XCPVLab Optimized Hosting
?8 |8 ` N% W, t. P. f! {http://beyondhosting.net/CPVLab-Hosting/
( o p, Y: f9 F% [' [Domain Names for PPV% H! p6 _! i3 g, K4 r$ f
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 B! |, I8 M* d6 O; N* ^# Rwhere you're going to host your tracking software and your landing pages if you decide to make them.+ Q" m* v5 Q" n0 K2 [) C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' ^ o# }- G7 _4 G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 u% P+ J6 f/ o! P8 U, U: g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 m8 ?+ l) y" V) V+ l8 [- N
term or build a whole website.. Q: {" r2 u$ j. ]* K }* Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ @3 R. ?/ I& R8 A4 I* vtracking software on your domain. This is really important, because it is necessary to track your1 T( k: v' u( U: V# e
conversions down to keyword level so that you can optimize your campaigns. Without proper
" ?7 ]2 x$ e. c+ c- ntracking, it is impossible to know what is working and what isn't." m# b; Y& O8 e X6 m- n9 N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 v. ]2 W6 q& R( p& T! d1 R! Q1 `is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- r1 U0 p( k5 H* D" e- d# v# m I
Prosper202
- b1 }! _& J& u* k1 Vhttp://prosper.tracking202.com/apps/
9 Q3 ?: D- Y+ Y( r9 P1 K/ hCPV Lab% [) Z: o Q4 s8 b4 ^" g7 r
http://cpvlab.com/# Q# o/ \! k3 _, K. g, b
CPVLab Help Videos8 @; X& i, N$ o% j4 ~
http://ppvlab.com/oweiw/oiurw/vdm.htm, [8 V2 |; Y; v
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 Q; p6 @ D* y3 O' P5 cindustry standard.
2 M- `7 Z3 q. ~; y/ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) k$ I+ q0 o/ o& e m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 W3 t/ r1 B7 J r. F; `good support if you have problems with your installation.
2 |2 c1 ~7 Q; n5 K+ E( hTracking 2024 L2 {4 w/ g1 D2 m$ Y. k6 m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, ]5 \! l! m/ g. y; c5 s5 ^campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 c0 L* `- @8 A% K' yarea.
7 W: G/ p( i/ C: [% gIf you choose this option, keep in mind that your tracking software, one of the most important parts of! X! R) F1 y( _4 G' x1 ]; p' Z* q# |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 _: n3 ~2 ~ p F& O# l6 Y3 y& K+ Tinterface, and their hosting.; t% r5 i& S2 s. B& ]" u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; f: X8 k: k) r/ A0 ?& cand targets which you are bidding on. Leaving this up to chance in order to save money could
; e/ s8 c/ L4 H1 wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
: a. }: d) M! @8 q# u) I4 twere using.
" L1 C" g ^# C: E( RChoose An Offer7 ?% ~# _ |- P, K
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 x3 |1 L6 X+ T& `) v; Q& s% }
Lesson on Offer Selection# j: [4 V, N+ X4 S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ ]" k! u# |( K, I- z4 R* M* \1 QIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 ~' ]) q: X. x( {9 S4 \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ L% O {, g; W+ c/ c$ b( _6 `# w1 x+ HLeadImpact as the traffic source.
$ v3 l% d) X1 I- {# `, M+ ANow the best way to learn how to put all of this together is to just get started. For some variation in
; _, A! n8 ^. h) r. {, j& xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! C& }1 F! B/ V$ |campaign.6 \# R% P1 L3 ]3 N7 U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! I. ~ `) h% n' }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! s' c; t; o5 n' v% O( O6 F$ i
that all traffic is accepted.
# S- `8 ]1 X% A8 k v6 x8 hFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 f5 s6 u/ p) W ]) J, z9 q+ L; c6 i7 dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' J, Y1 i6 P8 } Oget creatives like banners or images specifically for the offer.
( S7 S) \0 o8 j2 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 D( ^1 b. U1 o/ T* L. zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: W( S* Z6 p9 @3 q
track my keywords. Without doing this, it isn't possible to see what's converting.
$ |2 _3 B( e e4 S9 h/ Q6 d8 sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 w& r1 `# a4 O/ t& {2 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 i/ L8 _( g' T' H* w
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 ^" t3 I0 w0 U5 Ibottom of the page:5 o, ?4 D: Z, I( J1 c, w3 v+ ?) y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 q* Q0 P4 G9 P5 p- }! KClick on the offer → pixels → Add a new pixel and this comes up:
2 X; u3 s9 G- {: \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! \' }8 A/ k% i+ wfrom your software into the box that says 'Enter URL of image to load'.
' M' g8 ^. [3 {' ~" g7 k- wOnce you do this, it should look like this:$ ?9 ^' D; D6 v6 P; w5 r8 L J( G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 ]- Z+ q3 k' E! x8 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 @; F7 v; \+ u4 ~) r4 s& r- |4 r W
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 }! u m( n: u# v
Prosper or CPVLab.
: L. i: h3 I/ v% r/ z0 ^0 A4 H; l5 F4 {- {# O2 n
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发表于 2012-12-27 18:47:17
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