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PPV GUIDE [PPV新手入门][28页]0 j2 @$ j+ G8 ~9 E8 @' V! Q
详细的请下载电子书！$ ~% |6 I% i9 p$ @- I
9 H9 ]: [) d; Z# s6 W# R; u; f5 s0 x! n
Newbie Guide
4 b( h! S+ [* X/ R5 E- tPPVPlaybook.com
; k5 a1 b5 w: i: i0 C GTracy Shaffer0 }' V: m! S+ ]3 }5 K7 _! l. b
David Ford
9 [1 Z: S' |5 `/ g' h, }+ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& _2 D5 [- ]1 AGetting Your Mind Right to Start Affiliate Marketing
' L8 l/ c& w" b8 j; G, z! C V; s! [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' ` B3 ?' e# ?4 G* ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! V5 K4 [0 b& Ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! L" ]- \6 o% R; |; o2 fwith any success, these claims are laughable and far from the truth.3 x) t* z' J3 L+ f+ |( j+ ^' l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 T) N( j2 M; |9 ]flow management. The main benefits are the low barrier to entry compared to other businesses, and- n1 U/ z- L$ k. t- X9 o
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ K2 b5 D2 l* S* O/ Q5 {/ | P5 Poverhead.& i4 y2 }# ]( i8 x) `
The winners in this business are the ones with persistence when nothing works, who know there's* [, X( Q* Z& a, x. {! C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 K5 F" U0 v6 J3 E9 x; y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; J" E) H( O& ?6 A/ g; r6 d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 L4 q, W, v* H
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. q% X' g. F+ Q$ p- \3 [4 klearning experience available to anyone with a few hundred bucks and the ability to open an& B: s' g1 o9 P+ Z4 E$ Z9 S
advertising account.' e( v4 F, S R/ H+ F) E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( Y. ^6 B8 }3 E2 T# }' ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 h9 Y; Q* _* W6 S3 t- q' i3 [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 U) N8 [6 Z7 ^8 K$ e: F. A) Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" _4 i/ m) k- q0 yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 Y- y: a8 D7 I" Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ J1 d& B5 w6 q P5 p5 i
started building.
3 V# t6 H$ x/ b3 ?0 D: y5 M7 |Things you need to get started:# A8 E0 O. d' a. Z9 r$ q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 i, Y* R5 x Z' H" c* v& |2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 D" p+ u. e8 ^0 o& q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 b+ ^1 Z( k ^' r* n, r' D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ C& G- B" S s+ P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
; h4 r' F7 P6 c% l2 [- N4 o5 Dwith PPV./ {) Z9 Y3 M) K& W5 A( K4 U
Basic Getting Started Definitions
5 P: ?1 U# j5 O0 E4 G8 HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 A* ^% n2 }/ b2 k. ]8 d8 z z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- v5 S. I# E& s: g* }: g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 y: M, |/ Q; n2 J+ Q$ qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 x8 @ Y Y+ n0 r- I; j; p! S( D" fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ i% k/ R% m9 l; A8 Areceives a commission on that product. An example would be the Amazon.com Associates program,
% t. F2 \( l- M& N% [& F! qComission Junction or Clickbank." _( @8 m, q3 u! E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* K a; k7 L0 K! m$ b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
' H) V3 j) o& f r5 V' x, U5 \+ F6 rbuying a product. An example would be Ads4Dough or Neverblue.
' D% G. j+ M8 }4 F; k( eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 x! e& c, \# p1 i1 }& Z# t
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 x( ^) {9 S/ u6 D4 ~related to an affiliate's account at the network. Having a good relationship with your affiliate manager, ]; e7 @0 T2 @5 r# J: J; W; r
right from the start can really help you." J+ d/ g; e; o/ ^& k( }2 a* y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 O2 o0 e* ]$ i; P! V. F1 L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per% I7 g& l7 G+ P
view, starting anywhere from .01 or .015.: ^1 ~3 }% b' g- @, c y5 F
In order to use this type of internet traffic, the affiliate can sign up with a number of different2 x! w& K& l& P# m# r5 x
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 Q3 z2 P( @2 D0 s1 i9 ~& f [: NMediaTraffic, and AdOn Network.
1 F7 H4 T) r3 q- T5 v; WDon't popups get blocked by pop blocker software?
+ [7 W6 ]7 z4 j2 r2 XNo. Popups are served in a new browser window as if the visitor had opened the new window4 k+ `4 f' ?' |/ G: l
themselves.8 u* L; h) Q7 m3 e
How many popups get served to the visitor?
* j# M3 E9 h& [+ a6 vThe number of popups served varies depending on the PPV network. Some pop more frequently
. Z/ c5 `$ C0 X' a; n( g6 ~9 r$ {# ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) W# v( Q2 C9 y% U
serving this kind of advertising, so they have to toe the line between keeping their software+ h$ R9 U) D* l/ z$ a% t9 z& [
downloaded and still making a profit.+ l" i+ i2 J9 ]1 v3 q5 ^0 H% j
Isn't this type of software bad? Why would anyone keep it on their computer?
0 ]7 T. ?2 p7 L3 h) T; GNo, this type of software doesn't harm the user's computer.4 a+ }0 O# s" N7 P" k
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* W1 w6 j( y! {8 N) ^( j- _" U$ j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 {0 g/ ~. i7 i" z! {
that they can continue to have access to the incentive.
5 k0 @* U; _; K' r9 `: S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 j4 R4 w& @2 P O& c
How to Get Accepted into a CPA Network
* @2 w2 v: K5 p. ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 X( D) j9 W6 Y/ A" n: f
to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ T' J+ \+ s) _different networks.
, G9 m" F) H7 A- J4 j0 }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 O; v" k- [* k6 ?& }application and be as specific as possible about your promotion methods. Usually some time after
+ q; \" d0 t2 j; ~receiving your application, the company will call to interview you. The phone interview is a critical' D6 m |& `, M, {- t: P% n
part of the application process, and most networks will deny your application outright if they can't get
3 W, p: o4 X/ s9 \$ a% x7 Iyou on the phone.
4 F- k" I# L/ B, sOften, the person who does your phone interview will actually become your affiliate manager after: J' q* H" d2 D# m& _* p7 h$ i
you get accepted, so it's a good time to put your best food forward.4 ~% @) ~/ {. n
You might not relish at the idea of someone grilling you about your internet marketing methods over8 Y0 L' z7 f- T: h7 `
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% O `- v, I2 E; y* hWhat methods do you use to market offers?
: e+ ]+ `2 u5 C- v& |7 `Do you already have a website you will be using?/ [4 o3 B: q8 f( h2 m
How much is your advertising budget?/ `6 m/ A' k" V6 x5 l5 q) B
What other networks are you a member of?
( B& \. @$ J9 J, m" SWho are your affiliate managers at these networks?/ J/ L5 n, g' f8 V p: Q" u* Q
Do you use social media (Facebook, twitter, etc.) to market offers?
; Z( g; G" V0 O, T) ?' r) O$ A2 EHow much traffic can you drive?
( f+ }1 E& s8 o; `- N0 ?2 }$ \Do you have a personal recommendation from anyone who is already a member?
6 S+ r h0 q' B. iOnce you provide satisfactory answers to these questions, the network will approve or deny your$ F- ^0 u5 ~# D( Z
application. If you get denied, just keep applying or call someone on the phone and try again. Be% L/ }6 r' e9 p# g3 [& G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- E L$ a5 Q4 A8 j2 @( x8 @ Y5 o
for the network can be helpful.
( N2 N# o- X" H; Y- s, @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ O( W! o, t- z3 k; j( g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 K# y7 f3 H) v- [6 Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 V/ g8 H- Y, @+ H% D0 Ypeople can open a lot of doors as far as networks are concerned.2 \) _( X/ g* f1 c* B3 m
After You Join a CPA Network
8 s$ l3 L2 y, u4 Y( g: \1 i: |* SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* a9 L& ?! L0 \, [
and make an attempt to get to know them a little bit." \2 e+ E8 U1 \9 Q: q* d1 r4 N% d. C
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ H4 O% a+ q6 @. o+ X- }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" C/ K% g' ~* G* j/ M+ i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, E# q; j. d2 U9 clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 C7 B0 Z ~. r, y, `bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( T) i6 q; B+ X9 S! o( Y8 k* C& Z
email." d/ Z) U0 m; K" |, w9 j. o! s
For more helpful info about dealing with affiliate managers, check out:% f7 z B* K0 s4 k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& A6 Z7 J, T- T# q9 B( v
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 @9 ?; ^- v5 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% k# _: }, R- b7 g u
Set Up Web Hosting: Y9 ?2 b ]" M+ h8 r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 X# R X- u& N$ U8 `- R; k* b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, L4 h0 P% D/ W4 B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 L/ b# ~3 o" W7 Pwhoever else is on the same server as you.
3 `- O9 T: v* S ^. l$ D/ xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. g) [" G8 q6 S3 a: U" ?6 W1 U& c
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ J: g4 I4 ] Z2 q$ W. X- K. i' M8 g d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 X" p; f6 }* z: {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a. X4 W% @. m! g0 c, E7 g
house full of roommates (hosting customers).
* j1 X! y/ p3 dIn shared hosting, this is like having roommates where everyone has no specific designated area inside! k& R/ n8 n$ z. r4 \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 L; o( g+ w3 a$ {) Afit.' y4 G B+ f2 ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* t- b. t! k" k: O& y2 }4 @3 O+ N7 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 f9 b9 Z6 K; m( ^their food. Everyone else's food in the house has less space to take advantage of.
1 \$ E6 ]: P9 u+ c% V- r, L* RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 p9 ]5 d; p8 l- U6 u- E7 |% Y; ?
any type of hosting this is a bad thing, and especially while running PPV traffic.+ u- X1 D! ^5 ^5 J
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 a# Y" c9 a; k/ x8 ?
inside the fridge to put their food, and other roommates can't come into that space. The server is& j' a1 v0 Y H7 L! _
partitioned, so that each customer can only use a specific amount of resources at any given time.) @' c' W6 I4 J# M& C$ [) I
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 R* v; Y) q1 I
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 I; Y1 l: `, n9 B3 i( a3 Q$ _traffic, faster.5 ~* N3 q/ a' K1 e6 T
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! F7 r/ A8 d6 R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ |& J% D1 {; s4 C8 |+ L% s& Hhere:
8 M# N, j; J) _5 o8 Phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) M0 ~ P- ^, O0 f# _
VPS&highlight=hosting1 n2 U2 b; |' f: a+ ~7 U. w
Dedicated-Hosting-vs Shared-Hosting
4 ~; V% e) i7 ]" g! Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! k- K: m0 G- P
Hosting...Your-thoughts
# j4 d5 f. V: q: n/ x% ^: o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 y* h$ t$ H' V. o
Hosting Providers for PPV% s0 ]2 _7 P5 G5 _8 I( }- H
Beyond Hosting1 g7 Q( N5 ~3 k- ` ^2 Z- X
http://beyondhosting.net/
% D6 p F9 | x% X% fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" ?/ r! E6 w W+ I; e% i+ X6 ]1 jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 |$ Z8 o: Q5 i% T2 T
direct linking with PPV. Also, these guys provide great support.9 Z' C- l0 v, r5 b3 [7 L
Prosper202 Optimized Hosting
: a7 g$ W5 {* y- \; @! nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ S) Z4 d X4 J
CPVLab Optimized Hosting! o* C' W9 Z4 w$ a, N! p" Z. Q' v
http://beyondhosting.net/CPVLab-Hosting/; N5 X2 j c4 T1 k. R( U" T$ D
Domain Names for PPV; x- a6 H5 B; d" H Z8 I6 V
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 G9 w9 A. z J5 s
where you're going to host your tracking software and your landing pages if you decide to make them., k9 C0 f" d6 Q$ H3 c" s+ ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& Z1 o- }6 S+ Q+ d: \, W2 qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
. X4 C; I# p9 u- h! O6 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 K, e" t& j4 H- N) R; L' wterm or build a whole website.# c( b) L" i) n
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' G4 S$ M3 D+ Z* s' dtracking software on your domain. This is really important, because it is necessary to track your
4 q! {: [- c! x& \conversions down to keyword level so that you can optimize your campaigns. Without proper
0 C+ \2 H/ [8 F+ Ttracking, it is impossible to know what is working and what isn't.
/ }" A9 J" l a2 M+ ^. s8 J, RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* o# v( N3 c* Z& S2 u* Mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 U. M" Z6 ?# t7 ~2 a
Prosper202
7 B9 m+ J. T3 e, Q7 s8 |http://prosper.tracking202.com/apps/
% q. z- f( c& f9 u( `! sCPV Lab0 K# ~$ p8 K5 V( x. D9 ?: D6 r
http://cpvlab.com/
+ A0 G4 Q+ R' vCPVLab Help Videos
0 r5 f( n# A; \: ?3 nhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ m: C9 m) k3 @4 ]' M: `As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. O' L# E8 x4 H, {( f+ }+ `industry standard.
0 ^1 g9 O$ ?: C" @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" E1 J3 G$ Q9 v6 c! e3 N* y" o: h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 F& z2 J: F+ b/ Rgood support if you have problems with your installation.
6 g8 a/ [( `/ N7 OTracking 202
2 b3 `9 \5 T3 S- t! [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 I' _6 A* D; o; Vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 D# E- m; T( a: t4 ?area.
; v$ }5 L4 k# i! V) @* DIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ C4 e0 z m1 z. Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. z' t8 T& Y$ W! A% |* M vinterface, and their hosting.
p: R3 x+ v- sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords$ J6 J1 E+ ]! w9 i" c; V
and targets which you are bidding on. Leaving this up to chance in order to save money could9 d, \2 |. o: q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you( N: S5 w) W/ o8 @/ h
were using.9 D$ Q/ m; s& [- M0 p
Choose An Offer3 ?4 F- T9 u4 X2 k3 f; a) E
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 Z6 d; f C4 j5 S) j9 m
Lesson on Offer Selection
4 k7 g7 B$ d' n# n+ A, `http://www.ppvplaybook.com/forum ... on-Selecting-Offers, T; }: i; p; ~
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
~! l% g) |8 W3 CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 j, R2 @) C& b p/ |3 L( L/ R
LeadImpact as the traffic source.
/ G( U! N% K% s! l2 ONow the best way to learn how to put all of this together is to just get started. For some variation in
% ]5 {% z" h/ J# j# u3 X. T2 Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 Y% j$ M, L/ `- Z- K
campaign.3 E0 c+ Z' _4 s/ ^1 {* m5 c
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: S. K1 A# J- y1 x; Q4 ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! m: {; W- X7 K0 w+ dthat all traffic is accepted.
6 c6 n2 p4 k+ I0 yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ K) G2 k5 x& J" r" M+ P6 y0 e2 ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 V g! h, c c# e- o5 X Xget creatives like banners or images specifically for the offer.6 p& \; f; K" P# E6 B" j' _: o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* O5 g3 K Q8 h0 v3 h$ ?8 FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; o6 y8 p, a7 h: A
track my keywords. Without doing this, it isn't possible to see what's converting.5 Q& s k/ L. w( L$ [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# a7 k: ]0 T' y4 k/ v' w4 T' Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, ]6 T$ B* g7 rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ F+ `: Y6 R( t+ S8 O! K. J
bottom of the page:
' k+ v3 t1 j0 zNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; o5 l6 `! u) l0 K( ?Click on the offer → pixels → Add a new pixel and this comes up:
2 c7 [: j6 T& {; g0 b" [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 ^; N" F! e1 lfrom your software into the box that says 'Enter URL of image to load'.
2 ~+ P4 b4 ?: B5 S0 r+ ?Once you do this, it should look like this:
4 Z$ A9 i& Y9 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ n# L3 R. `$ E. `' xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; w2 ?3 o& u* \ ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 H1 \5 A' i( K+ i; V: uProsper or CPVLab.4 {; i: p @3 R! A" Y8 ?3 S7 E
7 n6 Q/ z9 ~5 i; Z |
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