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PPV GUIDE [PPV新手入门][28页]
/ x9 z' `4 d2 }$ Z* H) |详细的请下载电子书！
$ Z) J; J s) R
( `, W% }- I. p. u. z5 `$ P
* T0 M9 u. Q% L0 ]Newbie Guide
2 D! d% @5 s0 _. N. UPPVPlaybook.com+ D' J" \/ ~& v
Tracy Shaffer
2 X" W) `9 a2 F1 O/ d( xDavid Ford* t5 u) H* ^9 l- Y8 n, n; }3 c5 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& [# b+ J8 v8 }; ]. U$ S! |Getting Your Mind Right to Start Affiliate Marketing
. b7 T* w, m% c6 ?7 BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& z! j( J$ O/ U8 I8 F
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' f1 n" Z5 d' z, s9 I% {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ p# ]3 Y: d* j2 u9 w mwith any success, these claims are laughable and far from the truth.
' f" i' h/ e K9 T6 F, w; XAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# M5 A3 M# L1 q+ V4 i5 `; z# O
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; H7 e: T. {; V) C6 R; c& B! Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low. S; q9 F, C1 `; r! @' u8 u
overhead.
4 C3 E3 @4 g& w2 H4 b$ ~The winners in this business are the ones with persistence when nothing works, who know there's4 ]& q! `) r( [/ w& E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# C. F8 L+ [! F' u" m: ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, u1 V7 X: m F! `7 I- Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- |) @0 g0 {1 R2 V: j) ?7 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 S: \4 s" V# Y* Dlearning experience available to anyone with a few hundred bucks and the ability to open an2 n6 ]3 j1 Q; [- P" v
advertising account.
# N* t: B1 V/ i [Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' b$ L$ Q, ^3 W6 X5 Q5 Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! ^* g' h- N2 Q+ `8 H8 t
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ J6 J. t! ]7 `' d( F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 C. f: x* K9 R8 g. x4 p6 | k) a# bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 O* _9 _. x$ w0 \7 S" d9 lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
- B* B8 T' Y) J. }( N; ?started building.
$ k: r0 p& E4 p; @( c& mThings you need to get started:, `' a1 ~/ V, J( }. m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' v( i8 V( A7 ~) m/ I* z7 Z2 t
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 J4 `& @: K8 D0 O- [% C3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 [% G! \0 B" ~% n9 ~; Q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. i4 b5 W* T5 C/ O3 F8 T! l* ?/ \This guide describes from start to finish, how to get started in affiliate marketing by running traffic, d Y/ H1 F% E
with PPV.- l* {7 z6 y6 e0 G5 O2 S q5 f, x( S9 @
Basic Getting Started Definitions
( I) b" R) C2 ?4 s% lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 q" _/ U- |9 Z$ j1 c8 i' o) uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' ?4 t# q- }/ G9 Q2 [" R: f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' S% _) p5 T! B9 S9 Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 _; J' B6 @! y# o/ ]+ G) D$ mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. o$ M8 O; z* p" r' z1 a3 k
receives a commission on that product. An example would be the Amazon.com Associates program,& x, Q! k7 b( Q
Comission Junction or Clickbank.1 A5 v# ^9 }" D. E; d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' `8 X7 E( Q6 F+ t5 w0 u- n
an action like filling out a form, submitting their email address, signing up for a service or sometimes9 U: D5 M1 q3 K0 m9 D3 E
buying a product. An example would be Ads4Dough or Neverblue.
' ~. j; ~& \5 B4 WAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 v# q( E# B6 _7 G {9 Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else) ~- H, t. k- o% t+ P: B, \6 ]1 z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" h! J; @+ ]- d, J, Uright from the start can really help you.- k) p4 } a. J: Q- g) y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, M3 K3 [7 c! i0 _8 ~# W" Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per. h- \; z$ S1 ?* J# F( f9 Y
view, starting anywhere from .01 or .015.
{, A! D' x8 T2 F) T+ WIn order to use this type of internet traffic, the affiliate can sign up with a number of different! i$ z$ j5 i' h5 _5 z3 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% ?# \' Q, i4 y3 k. Q; VMediaTraffic, and AdOn Network.! D+ L; h2 I. K7 o/ m
Don't popups get blocked by pop blocker software?
6 e7 t* z- V& y1 p7 l `No. Popups are served in a new browser window as if the visitor had opened the new window
% @2 q1 G/ d' t @+ `themselves.
& R: Q5 x; j3 h7 F1 a t \How many popups get served to the visitor?8 M' h+ y, @) d; K
The number of popups served varies depending on the PPV network. Some pop more frequently
8 ?8 U* V: f: Q$ O( k, ?8 l(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; k! r O% f" I( u3 Q0 Pserving this kind of advertising, so they have to toe the line between keeping their software' @- m) _' _1 ?2 k8 v6 u, y X
downloaded and still making a profit.1 u, H8 w) Z2 h: J/ T: a$ ^; g
Isn't this type of software bad? Why would anyone keep it on their computer?$ R) o+ K( ~; h, O3 ?7 J1 m& ]# R' `
No, this type of software doesn't harm the user's computer.0 d* y: Y9 {$ Q9 y K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: s, @9 X( {8 Y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so P! F0 V9 H" [* A j
that they can continue to have access to the incentive.
! g7 V0 t- K# Y3 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 p% Z2 X2 v9 X M0 D
How to Get Accepted into a CPA Network" R9 j' |: h- q8 g1 |" T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& u- z1 ?2 C. |& h. Q; G& H
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' J" ~7 v3 g5 k' Adifferent networks.2 g9 V( D: M/ t' h! ~
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# z: G8 P* P6 l) t% _+ H" vapplication and be as specific as possible about your promotion methods. Usually some time after
- q' u$ r+ I, v) j6 d+ treceiving your application, the company will call to interview you. The phone interview is a critical! Q# y4 n L! c! q
part of the application process, and most networks will deny your application outright if they can't get
% [5 L0 g' D1 P* R; \you on the phone.2 Q, |4 X- Y" E4 J* Q
Often, the person who does your phone interview will actually become your affiliate manager after7 m4 a6 J/ o( T9 [2 T6 _
you get accepted, so it's a good time to put your best food forward.' }1 d8 a( D/ d- n- Q( y6 P
You might not relish at the idea of someone grilling you about your internet marketing methods over* Z% \, w9 e$ T4 @3 k" J. R
the phone, but trust me, this part is critical. Have answers in mind for the questions:' Y& Y- b7 w: p6 N2 |: \
What methods do you use to market offers?) [4 Z, I: H1 b
Do you already have a website you will be using?
; ]/ p; e2 ]* L+ U( i) nHow much is your advertising budget?9 i( m+ ^9 Q; c: n- a
What other networks are you a member of?& u8 w q3 k, y
Who are your affiliate managers at these networks?5 F0 O/ r3 j' Y
Do you use social media (Facebook, twitter, etc.) to market offers?
6 h9 V$ _6 s) [& d9 s% i6 dHow much traffic can you drive? s9 Y/ \0 G) f. U9 A8 ^5 U
Do you have a personal recommendation from anyone who is already a member?
# x) i" T2 r# u I* t2 Y- @9 @- a& hOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ r4 S. Z" i( I3 X( }2 Sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
6 p- d6 w% q _persistent. Also, getting a personal recommendation from someone who is already an active affiliate: h5 P/ \; g: A# Z8 u
for the network can be helpful.( P& N' x) m. F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' W1 j f8 I o0 V- a( F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, u0 Z7 F; `" \3 O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ ] }2 x( z# l1 Q" z9 c8 S- v
people can open a lot of doors as far as networks are concerned.
7 I7 d1 D( J. _0 w; @After You Join a CPA Network
' j' A" V. `! K4 d) P, AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 @2 h. E( ~% t$ b9 h1 }) \and make an attempt to get to know them a little bit.
# U0 |3 k) H& {; H2 _, O% \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 O9 u( f$ y1 | ^" i; ~$ B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 d4 u/ g1 o1 G: ^ {! k/ r/ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 V' `$ v* k& Z p' [% t, C6 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" A- w- `+ _; }: N( E' X$ gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) d; Y8 [' s& X4 S2 b2 p/ \email.3 e& e4 h* E# Q& f+ h
For more helpful info about dealing with affiliate managers, check out:
: Y6 B" V* e: Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
# O1 i" F' U- T- E. q8 rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
5 a, ^7 U: d( R/ t+ K% a6 B& R: k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 ~& {+ k7 h* v+ J: W# H' A1 }Set Up Web Hosting
& Z! ]: [6 N7 C$ p' yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: C: J: }# r8 [% e y& W
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 c, v/ g' m% z5 q8 zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! @7 ^. S1 q6 T- H
whoever else is on the same server as you.
0 I) a- ~9 P0 s" aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ M; P9 Z9 j: v( u$ P$ g
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 u# B5 H) N) {" z: o: rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ N5 ^+ z3 R4 T7 U; J' LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 N/ N- K' [7 s! ?4 c
house full of roommates (hosting customers)." u( z' R6 H+ V0 @* D
In shared hosting, this is like having roommates where everyone has no specific designated area inside
6 ?+ C2 T6 A/ ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! }) g5 U) C0 W, nfit.4 F$ Y, }. v( k/ I' ^! ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. ^/ L+ E+ r6 E" ? e+ Q; ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
% u2 h4 n/ B% t# A! {7 xtheir food. Everyone else's food in the house has less space to take advantage of.7 l4 N0 g1 t6 t' P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, {2 j( y7 X$ I. ^8 fany type of hosting this is a bad thing, and especially while running PPV traffic.
! A' k! v" t- G( P9 j8 L4 x0 {In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 ^3 x1 L% {) W) o2 oinside the fridge to put their food, and other roommates can't come into that space. The server is
# V- D: y( g9 ]) hpartitioned, so that each customer can only use a specific amount of resources at any given time.' U# x' o; s; a5 C- D3 x2 Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. g; Y; `) _& d
belong to you and no one else can use up those resources. This makes it possible to serve much more( k) N% x; t. O+ @
traffic, faster.
. x" q+ s6 N" v- E$ V, m' {3 b. |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) g' f- R7 q2 Z" C" @7 ?7 [9 g" K% oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; h6 T" D& Q7 f# E7 lhere:
3 l3 D! r0 J$ F. x2 Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" L- K' C: ^; z) G
VPS&highlight=hosting% T0 c8 f) S7 G* U7 s2 k
Dedicated-Hosting-vs Shared-Hosting# {1 l' k9 r8 }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 M3 L0 v' D2 Z) Y$ U: N" n
Hosting...Your-thoughts% O. z) P- Y% q$ r7 D5 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 A+ z( @1 T. e! }8 j: ?5 fHosting Providers for PPV0 k6 L! r! E- Q; c
Beyond Hosting
9 p: w5 C! T% ^$ J' ~& O) S7 {% Q: shttp://beyondhosting.net/
" B' b8 P+ a+ Q( AWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- n b; q: {: l# F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- J4 R& J" U8 @2 {2 G2 ddirect linking with PPV. Also, these guys provide great support.# o3 U- D( d* W, | Z3 U7 h
Prosper202 Optimized Hosting% C6 A2 T) T6 K2 x) k& n L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; p+ o/ _4 ~ W& `& O- z2 B u$ fCPVLab Optimized Hosting2 s+ L* a+ L3 _) T
http://beyondhosting.net/CPVLab-Hosting/6 L5 A* U3 l m, X7 q: f
Domain Names for PPV1 R# m" U Y/ t. ^4 ?' g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. Y. C$ N8 h/ Q1 |) G7 n5 ?
where you're going to host your tracking software and your landing pages if you decide to make them.4 x- G+ x) G; g! n! Y2 h
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# E: @; t6 M6 d8 Ebland one is fine to start with, to host both your landing pages and tracking software. The .com, K9 [( I- U4 h6 [: D7 R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# W% H$ V/ p4 p0 q* b# Cterm or build a whole website.
; ?. s, k$ U$ Q6 |% OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 v* k, F2 ]9 B! q' x' n2 d9 F! Q
tracking software on your domain. This is really important, because it is necessary to track your
+ E9 j7 R( @' k, Jconversions down to keyword level so that you can optimize your campaigns. Without proper
+ Y" R% g; A2 \) p& j# qtracking, it is impossible to know what is working and what isn't.* E0 t( X& ^4 C# ?; C8 F5 T* d/ ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 g8 x! P# D; ^$ a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, z* }' M# `+ a! _Prosper202
$ ?0 P3 c+ s# F9 |% nhttp://prosper.tracking202.com/apps/
6 g. t* ?0 ]9 N9 K; `% u2 l% L0 ]+ iCPV Lab. X5 ^. A. ?4 j. _4 L
http://cpvlab.com/# l: M( ?- I( {: H2 {" H
CPVLab Help Videos
! n2 z" M; s6 Q! a F5 Shttp://ppvlab.com/oweiw/oiurw/vdm.htm* A+ F2 H$ j) Z0 S( c# ]- M& h9 }
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an m$ e5 ^* E. z7 T5 B7 d0 R- d
industry standard.
0 n* G J7 U* O j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: C/ A' a& N8 Z& o1 ]
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 D$ I: X# U& Z, y! ^3 d* u
good support if you have problems with your installation.1 Z* T3 \( o1 h: O, N* `! [9 a
Tracking 202
% k8 ?( c1 [2 JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 [, ~+ W6 L' B6 f f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- F( S' ]3 S2 k2 I7 k/ w
area.
0 S6 N! u4 t" F; oIf you choose this option, keep in mind that your tracking software, one of the most important parts of
* Q+ s0 }" Y( a# Q ~9 Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 A3 T) D( g" R1 _% `
interface, and their hosting.
' }) x$ a9 [% m; EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords U+ q7 m$ `" T6 y0 }' o
and targets which you are bidding on. Leaving this up to chance in order to save money could4 [# }" L4 V; l; O0 A% [ p
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& y) O8 i# j A; Y( Awere using.4 n; d6 [8 s/ _6 @9 \' `- g0 v$ E
Choose An Offer
* E# E# s" h$ l0 v; T! DNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 {" \+ k- s# ]/ O# a! z) q, T) C
Lesson on Offer Selection( \: ]; E. o p, h2 p* ^, w
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
" s& D+ H: i, |' d r8 T1 fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ ^) P1 k7 u1 k: M0 F
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 ?( M9 a, w) s. e* r; v
LeadImpact as the traffic source.! [' a' G, e P% l/ T. \0 [
Now the best way to learn how to put all of this together is to just get started. For some variation in, G. S9 }2 _; l' q8 a. S
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; z/ }8 z0 _. m9 W! r( c- Icampaign.
0 y% B1 s& p7 s7 C% vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ E/ G" q7 s' ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; s4 J% u' ]; s2 i1 |
that all traffic is accepted.
5 @! |8 G1 w$ @First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 L# r$ C& A! c) v& q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: i4 [; Q* h- U% p
get creatives like banners or images specifically for the offer.
' N+ Q) O4 j6 G3 X/ v4 G: M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 S/ V" N: K7 W+ ~( GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 G; c/ H3 l" c; w! f( Q
track my keywords. Without doing this, it isn't possible to see what's converting., ]& J, |; H; ~9 `& w
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" A8 `- X" ~+ z7 @4 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 `9 z/ X* Z* H6 }+ M) } m# c' g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) [- G1 A9 i" P7 b G) Qbottom of the page:" o8 h4 M* g+ p! A
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 F2 Z+ d9 n' \/ m" NClick on the offer → pixels → Add a new pixel and this comes up:
* V5 U1 V# i" z6 j6 eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- H6 J& p0 L/ w9 c O' U; A" hfrom your software into the box that says 'Enter URL of image to load'.
8 q) ~. n/ W- k0 c* f o& U- GOnce you do this, it should look like this:
! Z+ {: x9 p' i! s& k& n; X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( ^9 H D* i" K. w! w% i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# G7 u- a& q' j& _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ N: y: {1 k5 X# E4 }9 B* n
Prosper or CPVLab.
3 ~$ l) h" I6 y# ?5 R" M- B- Q; N9 ~( W% m2 D8 R
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发表于 2012-12-27 18:47:17
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