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PPV GUIDE [PPV新手入门][28页]9 V. H9 M: M; |
详细的请下载电子书！3 N# ?' `6 X$ ^) ^
" V' \- g+ ~/ W; m% j# k6 k( B
9 c1 A. V7 \+ i+ d* r3 RNewbie Guide# H% a: _8 E7 _& P) L; Y- x
PPVPlaybook.com
9 W+ z9 c. x/ S3 {; _! rTracy Shaffer/ B6 f- a5 `; R" l
David Ford
- p, S0 {0 N4 R. S, W/ g$ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 E9 R( U7 S% Z/ r$ v! ^. \1 Y2 pGetting Your Mind Right to Start Affiliate Marketing
: O6 G. O4 V, Y M& M( y: F4 E' [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 x, T' J* f ], Y. u. U; never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% ^/ u% j& W" F( `3 s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) f2 p7 K0 m3 Y% Uwith any success, these claims are laughable and far from the truth.
4 H, t" v% f9 b( ]5 bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- Z4 ^# C" K5 u; C* B2 m
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 G" i5 j+ q5 k/ I* m. Nthe ability for a marketer to be a one person shop and make an incredible amount of money with low/ ], Y& S. y( d# N8 Q i8 X" ?" p) w
overhead.
, z2 r1 [. k+ }5 p+ XThe winners in this business are the ones with persistence when nothing works, who know there's
4 ?; Y" e, z& V7 c( S3 W% h. }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 |% b `9 W; }: [) H; T& G0 nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ H/ o; ^4 _0 q$ nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! `$ `" y& G6 ~7 Q9 R$ c% e
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, O \: I) }$ X) f8 Ylearning experience available to anyone with a few hundred bucks and the ability to open an/ G. S' A( [8 q1 H1 T5 t
advertising account.3 i3 Q! U: o7 n. n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 v) h8 \2 S4 s6 v2 d/ u, uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: A( b* @( `4 T6 o$ e( t8 |0 xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* g# c2 Q( F a, u. w- b/ ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# G! g' V% @7 r0 H9 I& y! SWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! S* v7 h. w) u2 A* X2 p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 ?$ C* I+ l- l( J" W* X
started building.4 I/ N8 T( b2 \& K( V* X; n
Things you need to get started:
% C; O, s* R. A, l. i& L3 Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; B4 W0 l$ ^# a8 @# J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" t$ {# ?% d, L) V6 y/ W% o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 z% I& u# ^, v: f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# q, h5 d2 D; S! w: T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# C( ?6 _/ G$ f( B. x- z) b/ owith PPV.& w) b/ |/ ]: C9 d8 \
Basic Getting Started Definitions- p' u: \7 S# L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% Y7 u8 X7 ?+ H! O5 h8 o: D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" V3 r% Z: C7 k# ?0 x4 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 l7 @" t, |$ {1 H" k/ itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- B( q W7 |& f) p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& M6 ^$ w" t' M! T- U6 Z3 Q" n% yreceives a commission on that product. An example would be the Amazon.com Associates program,( R' P2 D2 b5 y3 M
Comission Junction or Clickbank.
) |( F3 a9 L+ S5 H, x- k8 ^" K5 wCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% _8 j, ]7 B1 P. J) c6 q* F: R0 Wan action like filling out a form, submitting their email address, signing up for a service or sometimes/ e! O7 f0 v p2 _; u/ H8 c
buying a product. An example would be Ads4Dough or Neverblue.) y1 }% R4 F# M4 X4 {
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 q0 I( u: I: C! F$ {; w, Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else# z6 i8 t+ ?9 V; W# B- L* I$ Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 U6 s% [# P8 B' C
right from the start can really help you.
" T! @2 A* `9 T+ [" G5 g- _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
Y4 q; [- |2 W# u2 Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per! o- G9 X) E* Z0 l0 c6 c0 K8 G
view, starting anywhere from .01 or .015.6 B5 N# p6 E4 t
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, ]! H0 C! V/ a: P% l% {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% g% s) P* ~. d" W$ y
MediaTraffic, and AdOn Network.6 z% z$ g2 f. \" C/ V2 e
Don't popups get blocked by pop blocker software?) G/ i- ~6 G( w9 p
No. Popups are served in a new browser window as if the visitor had opened the new window; U$ c0 d3 w4 I: Q: |$ T1 ~
themselves.
. A8 _, e. B! f/ ?7 DHow many popups get served to the visitor?
6 J- V% \7 @2 |5 [. BThe number of popups served varies depending on the PPV network. Some pop more frequently* a9 Y7 S# ~. |4 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 ]( h# P5 y/ ^ B( B. N3 f$ d6 Bserving this kind of advertising, so they have to toe the line between keeping their software
0 t. |) [: u/ gdownloaded and still making a profit.0 H ~3 S; O2 V
Isn't this type of software bad? Why would anyone keep it on their computer?/ w, ^8 m' c, `
No, this type of software doesn't harm the user's computer.
3 B% a) v3 N1 E! k* m" lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 n+ k/ O+ g& c# _/ S0 | [, i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ l4 K5 _' E6 Z _/ ~
that they can continue to have access to the incentive.
7 G8 N9 m5 Q9 i8 o4 L7 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) K9 z' J5 x% iHow to Get Accepted into a CPA Network
$ w A6 V2 s) S: A6 M; F8 N9 [1 QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. X! p" Q8 s- R1 M6 c- ?to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 G6 C8 P- \$ z% L: z% }different networks.
0 J4 d6 J E3 j3 g6 O# ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 ~% _% ]/ o. |5 E* x# ~
application and be as specific as possible about your promotion methods. Usually some time after% Z% f1 v# d1 y
receiving your application, the company will call to interview you. The phone interview is a critical, \# \6 L) L& P1 y0 K) `; D6 b
part of the application process, and most networks will deny your application outright if they can't get
* @3 B$ n8 a0 }% Y* H" D# x- I" N) L" Ryou on the phone.* K1 S( I4 a' R8 U* S* d
Often, the person who does your phone interview will actually become your affiliate manager after) z# s. o* S' P7 g
you get accepted, so it's a good time to put your best food forward.! Q3 i W7 \/ Q8 E( ~! A/ l
You might not relish at the idea of someone grilling you about your internet marketing methods over! C- A% |* j' ~8 |
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! z+ w, f% I; jWhat methods do you use to market offers?4 p2 p) ?9 B8 A( }
Do you already have a website you will be using?
) Y, t: I: @, J! D; Y8 y" T! _How much is your advertising budget?
0 H5 @+ Q( _% k( U' rWhat other networks are you a member of?5 F Z: v; k2 ~; a
Who are your affiliate managers at these networks?7 Y3 v) m! k, w# {% x" |: k, I
Do you use social media (Facebook, twitter, etc.) to market offers?
7 Q9 I! A. M: j5 QHow much traffic can you drive?) c. z+ _$ G$ k# ]. D3 {
Do you have a personal recommendation from anyone who is already a member?
- e/ A# E& S0 p" q _; w. KOnce you provide satisfactory answers to these questions, the network will approve or deny your
; q5 ~1 ]5 Y2 U- m& Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be' Y, u3 n% e6 @0 P2 [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( L# s( ?: h0 ^for the network can be helpful." ?- W) s. @) E* w% D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate }$ S4 f/ n! m* x8 M f
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 G. \0 J+ a( a4 F' Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' |0 G! c! X' b) k7 _! i9 I6 }people can open a lot of doors as far as networks are concerned.
& m2 n. y( b# W3 c S) A& ~After You Join a CPA Network
) h6 J$ p; X' F/ X! o0 U) QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ O# _* s0 G6 ^% ]and make an attempt to get to know them a little bit.. i5 d2 v# _& G- V) J, P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& Q3 ~8 f/ w i- }" I: h3 Cweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ W0 v$ I; z' n' m. f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, i. ?. ~7 i# p' K2 Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 l2 I/ Q5 X: ~' d# @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! ^3 {. [+ M) @6 u
email.
) y5 T+ ~% W2 s' n9 p; C! aFor more helpful info about dealing with affiliate managers, check out:
# q" V5 g; u. V( F7 chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- ^& P; i L6 S+ y+ x- r) ~* u
http://www.mrgreen.am/affiliate- ... iate-managers-want/) j2 c8 _- {* ?6 f9 Y; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! F' p. A2 S4 K+ h. |# e- vSet Up Web Hosting
+ k, ^* H- _9 E7 P: J7 B- xGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 n0 r/ F) Q& [2 k) K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( h/ |: ~0 l: `: v9 \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
E; ?7 P0 x. j, r' J3 o* Swhoever else is on the same server as you.
& ?& k+ U2 \6 o: ^Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) ^4 d4 u$ F$ g; s% _ w$ H
enough that the visitor can't close the window before your pop up is even shown. You have about 3" [1 J' S# J% Y& r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 e2 v- U+ e$ t& e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 N! d8 _8 V& e7 E
house full of roommates (hosting customers).
% C. U3 \2 k, J2 |. G3 Y1 HIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 ^1 `: h- d8 Wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! m5 C" ~- h5 C5 B3 s# Zfit.. J- X& M3 [ q P- J
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, l0 @! H& n3 R, Q0 n% I' ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 u0 {4 B8 n! ]* Etheir food. Everyone else's food in the house has less space to take advantage of.
! b* A9 K$ a3 A8 ?# S+ V* `If you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 G- `7 i0 ]: A7 s6 r* }any type of hosting this is a bad thing, and especially while running PPV traffic.
% @7 S" t. _# ^& e; gIn the case of a virtual private server (VPS), everyone in the house has their own designated space# p& o# r9 D& O" k
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 U3 }- {" A2 {partitioned, so that each customer can only use a specific amount of resources at any given time.0 h4 n: t' Z* X7 f, f4 g7 A4 T* `
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! {; z1 a: z; [# }! H
belong to you and no one else can use up those resources. This makes it possible to serve much more/ {8 b: a3 V6 K0 N* y, a
traffic, faster.
& |$ r, k, M) \4 @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 U6 [) e0 y# H K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. X' b% \+ ]$ F4 P* J
here:% s' u) V' n E L, \( W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 l2 F% S9 T' n- z# tVPS&highlight=hosting4 u3 |+ v7 S( U$ I7 b- `5 K
Dedicated-Hosting-vs Shared-Hosting
3 q; k, i0 r" `1 k6 ^# Y& A, Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% G, {- c4 U1 s9 y) {0 B7 d7 L
Hosting...Your-thoughts" u/ q$ l" F w* x3 p2 _5 z; J7 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' T* }1 }0 m! _% O$ T/ E
Hosting Providers for PPV
; x2 {6 m4 J( ^Beyond Hosting# X, m! N6 d3 t! T* A4 k
http://beyondhosting.net/
9 x! v9 k- b8 y$ @$ U3 e7 p5 ?5 _0 lWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: @( o, l, V g8 g2 `6 A& Treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! I0 p+ l- C/ {) Ddirect linking with PPV. Also, these guys provide great support., D. ]6 q; M' ^! s7 x: O
Prosper202 Optimized Hosting9 C5 D; f8 K9 ^" E' g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 |4 I/ {9 A2 }( M* eCPVLab Optimized Hosting
/ F0 ]5 e# \% @, U) Uhttp://beyondhosting.net/CPVLab-Hosting/6 E* Y( _6 _, {0 P0 L5 U' L8 P
Domain Names for PPV4 n. [ ?3 c/ q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 g# r B$ Y7 w" {: ^where you're going to host your tracking software and your landing pages if you decide to make them.
+ y, _+ u1 q' q) eOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( C5 K. A, \% |4 mbland one is fine to start with, to host both your landing pages and tracking software. The .com,& s6 n0 Z# @- j% I( z3 f. Y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, w: {2 l# T1 ^' rterm or build a whole website.
% m$ C E! s- c4 BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install5 _: M! R0 `3 J7 ]% W' X! c7 N' A6 y
tracking software on your domain. This is really important, because it is necessary to track your5 n5 ]- O& S9 j& Q/ n, V5 H# u# U- v
conversions down to keyword level so that you can optimize your campaigns. Without proper- g* Y- c4 ?; Z
tracking, it is impossible to know what is working and what isn't.4 O7 @& `& O4 ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; v) g& g' w/ yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( t+ @( m% x' vProsper202
' w) e, N/ I0 C1 n) ihttp://prosper.tracking202.com/apps/: i. ?3 B5 B l0 e; h
CPV Lab* O" C0 L5 |4 Z i( P0 s. s7 j9 r
http://cpvlab.com/
q. N1 W+ H1 hCPVLab Help Videos
2 ]5 ]2 c6 C+ n# a; ?% hhttp://ppvlab.com/oweiw/oiurw/vdm.htm& [- e3 C: o6 F+ p2 a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' q, s( m" y, b& O- ^" F! i
industry standard., W0 U k" C! J0 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ G1 ]6 g- f4 Q0 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; A# J9 k: U2 Q: @6 A: zgood support if you have problems with your installation., P f! }- N/ a9 |! H
Tracking 202
: Z+ U( C4 g T# s0 [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* h" V* n5 ~+ y! Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 k9 E9 |" c( o u: Larea.# q: _8 i9 A$ R& _. m& i& {7 C5 I
If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 Q! K! D9 n: d( j7 r7 ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ M/ l. `4 P/ D* [! s7 }
interface, and their hosting.
" X3 O6 w! F: G6 VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 f# n$ R Y: \
and targets which you are bidding on. Leaving this up to chance in order to save money could4 f6 X1 Q" E1 ~* | ]+ }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ P$ [- m$ R" s. N9 T: s
were using.
) ^% S- e6 E' \2 t* \! uChoose An Offer
" k0 v g; ?1 b! m$ ?$ Y* u% l1 K& H1 mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( x! i) O8 V" D- P( y8 z" V. SLesson on Offer Selection
/ F5 G1 F; v( _) o' l4 ~4 R/ ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers1 f% @ g% A. Q( V5 q/ y& U' X/ x
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., p6 @2 e5 N9 H6 f0 O# U9 I8 a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ T4 {5 l/ [/ f2 w8 p: qLeadImpact as the traffic source.
5 ^& i' y' k! b# R0 nNow the best way to learn how to put all of this together is to just get started. For some variation in
# V9 | h |+ s; z# Hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! T7 i" F6 A, I
campaign.2 R G0 J4 d, r3 |" O; R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 Y L& C% W/ p5 vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 k. M( |7 L. \
that all traffic is accepted.
4 f/ Y Q2 y/ }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 D E2 l4 d0 J1 p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can H- Q7 Q( ?/ N/ d$ ]9 g3 x2 G' w6 t
get creatives like banners or images specifically for the offer.
: y9 {$ H6 ]% v) L* |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; n& l: J& Y( M7 M" L, I, A. {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. G3 k# ?* h2 t' ^( ?
track my keywords. Without doing this, it isn't possible to see what's converting.4 @; k: y3 r5 }$ ]" p% i' F2 H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 F3 e* |9 L! ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% j; Z' V2 x5 Q/ H, eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 H2 Q; E2 S( _9 Jbottom of the page:; T v, V$ V& F- T: ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
# c% D. g6 t }Click on the offer → pixels → Add a new pixel and this comes up:
& Y. U! [) M8 p! D! iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- I9 R" ?' q' Y K6 g- J
from your software into the box that says 'Enter URL of image to load'.+ h* A% h) I+ N$ ]
Once you do this, it should look like this:. y1 w1 P# P2 s$ g `8 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: O2 E1 H- h2 e2 f" p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 B: V) {, e0 w* z% ?) [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. ?# `) ?7 d) jProsper or CPVLab.& M7 p1 c+ z. h+ }; G6 s
9 t, w. V/ P4 l5 [ ^, w6 p0 q# H4 C+ a
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发表于 2012-12-27 18:47:17
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