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PPV GUIDE [PPV新手入门][28页]
) g) `7 l& O2 d l" d详细的请下载电子书！3 H& D+ k2 R5 D6 X& U I& n
3 n' |$ a1 b% Y: v4 T, [8 ?: e
' L! I" q+ h" J' [6 R" }Newbie Guide# p# w: O) i. h. e
PPVPlaybook.com5 @. {' a+ @* e7 X# e3 X
Tracy Shaffer
& d0 H9 n; [- O7 |David Ford
7 Z3 n) o- m* `: H. J/ g$ S( H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 R$ F6 ?, H1 b( l% g8 G; u$ p: `
Getting Your Mind Right to Start Affiliate Marketing" t' I9 |+ `3 K+ O% b6 S/ j; ^3 N
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. s- V3 _ [9 E( mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) D1 |3 X+ }7 E5 X6 f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( g1 K! O; O2 ~0 Y7 y! p, h. E
with any success, these claims are laughable and far from the truth. L' n z3 n( a# }) a1 S* _9 @ a/ D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; u% T- R, Z& N: ^4 K7 C
flow management. The main benefits are the low barrier to entry compared to other businesses, and
0 R7 g) n$ Y! H2 Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 l; }0 q6 y+ B8 S @
overhead.
/ R/ A8 a7 z% l# P1 ]The winners in this business are the ones with persistence when nothing works, who know there's
( u% I- n) A$ U' U: _! Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 j7 n3 j- l" X' Y' A0 b+ L3 OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 \* l6 c x# U1 F+ s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# @& `4 o# x5 {% O$ [- g! j4 lMost of these things happen suddenly and without warning, and they all contribute to the amazing
' Z0 O" i' {- Q0 w0 F7 jlearning experience available to anyone with a few hundred bucks and the ability to open an2 ?+ v% b, }2 |7 v5 U
advertising account.; g! y" O, _ f Q) [
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) p) J" Z0 R# ^4 {: K3 c) i3 r9 J# Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 b. F! T- Z) `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- U D: d% w" w' C5 K" Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' t5 k8 P. E/ W/ Z+ a
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! j3 l' A5 l* f2 I! l: P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: E2 \5 r ?7 j I2 {9 M2 mstarted building.. G2 p# A$ M5 ?' K1 k2 N6 e3 g! T
Things you need to get started:
, s* _: d4 O0 B9 F7 s. j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! Z! e9 w0 m. D5 m5 Y: S% P' G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( s; B0 C% h, W2 F7 Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- Q" v* v! Q& C" m, i0 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 P0 ?8 h7 S4 T8 H6 C: g, d
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 s4 {6 |7 q' \; v9 N6 @
with PPV.
, S: J. O0 ^7 s- zBasic Getting Started Definitions! n z& _" n, V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- ~0 C+ f+ \. n
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 P& }* E* _9 W/ }$ g1 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 I6 `" m" t f3 otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 S7 i0 l! f1 Y; \# y( R! [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ ?, u) Q. N5 D8 B9 M
receives a commission on that product. An example would be the Amazon.com Associates program,
' U: c( W& y1 u! d4 w8 ^Comission Junction or Clickbank.1 W2 J$ T8 Q2 H; O) r S0 s* V
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. j# w- c/ M# H' |6 w# C0 ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 u" G, M% \+ ]9 @8 a6 Z- D
buying a product. An example would be Ads4Dough or Neverblue.6 U. K5 f* n7 [' R! Z6 l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' I& W* ~4 H" h0 W7 @
account, getting the affiliate approved for offers, bumping payouts and just about everything else( \" d. u# f9 k0 j
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 h' p. `" I. a P0 |2 x# Z) ]
right from the start can really help you.6 p+ b! U) w! N2 v7 D* E
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& D2 d9 ]# c$ A) K, W2 K( f1 Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- t9 q \0 w3 g% Q- cview, starting anywhere from .01 or .015./ t& W9 u4 m( C9 Q$ Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: W& R$ H: Y( n4 ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, R4 M, ?' L1 g N- }& a+ YMediaTraffic, and AdOn Network.# S& y6 i6 J8 R8 \
Don't popups get blocked by pop blocker software?
% d6 v) w+ h, `( W# iNo. Popups are served in a new browser window as if the visitor had opened the new window
' i, V* y2 ~, t3 t5 }3 S% N/ Zthemselves.
6 q) B* ~8 {# \How many popups get served to the visitor?% A7 z1 V: Y+ R N4 T
The number of popups served varies depending on the PPV network. Some pop more frequently$ ?0 D/ L% }2 \# V% @" t
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 V) ~% B0 H2 u! X+ y6 sserving this kind of advertising, so they have to toe the line between keeping their software y: _& w/ w7 g* n3 f& J
downloaded and still making a profit.& f: o) ~, l/ ~6 q0 l0 q) M ?8 z
Isn't this type of software bad? Why would anyone keep it on their computer?
5 J9 G4 [5 P; |. uNo, this type of software doesn't harm the user's computer.
4 }8 J; p( W- M; H$ d" ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 x+ y e1 O+ D9 W9 @5 ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, F7 x6 P* ?! c, G# uthat they can continue to have access to the incentive." E, o P! F6 n i2 _. W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% @9 @4 Q, A( R
How to Get Accepted into a CPA Network
w4 H6 k; [- r8 V6 E6 @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ k* B4 }, a: }; g1 G( Z! F& @to start looking for networks is Offervault which lists offers and lets you compare payouts across
; O3 Z$ j Z7 R! W4 ^( G& m& X/ d- X- ]different networks.: u1 E# o+ k# Q9 x8 g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( a( v( a) I/ @! L- _1 Lapplication and be as specific as possible about your promotion methods. Usually some time after- H- m) ]* l4 F- }
receiving your application, the company will call to interview you. The phone interview is a critical) a; H$ M( ~ \3 |% v7 C
part of the application process, and most networks will deny your application outright if they can't get
6 }( q1 `+ u9 Y% P1 u; qyou on the phone.+ L& m1 k( g3 `& w' x
Often, the person who does your phone interview will actually become your affiliate manager after. S3 d$ {6 M! c$ K/ @# d
you get accepted, so it's a good time to put your best food forward." v2 {' r6 k6 H+ u+ Z7 g
You might not relish at the idea of someone grilling you about your internet marketing methods over
( o {$ n( ]( N- r, h/ J' kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. E& o1 f2 z; u3 h3 D1 [* n4 _6 iWhat methods do you use to market offers?
7 j6 @8 m# }8 jDo you already have a website you will be using?+ j3 f8 Z/ H$ p( v' q) f
How much is your advertising budget?2 K' u1 D4 d1 t# Y/ e# x% n
What other networks are you a member of?1 H9 \: V z' C
Who are your affiliate managers at these networks?
/ T* C4 u! ^! r% nDo you use social media (Facebook, twitter, etc.) to market offers?9 Y* i) a$ W5 \+ _ @% z1 w
How much traffic can you drive?/ q& I# }+ {2 e% N5 _8 Q) l
Do you have a personal recommendation from anyone who is already a member?
# J( a) h7 |" Q' rOnce you provide satisfactory answers to these questions, the network will approve or deny your
$ `9 R) ?9 ]3 j3 m fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! [+ u2 C; C/ ~
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 H' G0 d$ K; W8 l; V v: W6 T; O
for the network can be helpful.; z) ?7 D4 S4 N# k+ A9 @3 K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ E, L$ @& u# @6 O& |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 a0 b& b _! I0 |7 Jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# s' I4 x) Z! Fpeople can open a lot of doors as far as networks are concerned.
8 R4 G' L v7 l D( }- k% aAfter You Join a CPA Network5 `4 |. b# [- y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 J5 i; j6 E0 k% v
and make an attempt to get to know them a little bit.
$ r( j) v/ ]5 } M! r2 dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 v+ ~5 Z2 N- z, ]weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- e5 J0 [+ }7 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ Q9 O: ^' D6 x. `7 Ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* @ M j1 X/ ~2 E: X. F) s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- J; P7 Q5 I. c9 ~ a/ C ]
email.
* L% y0 |! _7 Q; V3 I! J8 V5 r; q ]For more helpful info about dealing with affiliate managers, check out:
2 |$ T# D/ O$ @4 y% D' Ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
) F( J0 k( X. \+ P% f1 |1 h: h/ Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/. O/ Z3 P8 f1 O: ?7 \4 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# c: o# a9 J4 n3 E, iSet Up Web Hosting
5 O& D5 s8 a0 }3 eGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 v. O$ I; E! ^4 Y. ]+ d+ [7 k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 ]1 Y3 G* @& Ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 ~9 q) O s* f& H1 U% j
whoever else is on the same server as you.4 d+ p0 }! b+ J- Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 _+ d. r" y: ]2 X; _; lenough that the visitor can't close the window before your pop up is even shown. You have about 3+ W7 C# k. G0 \9 m) X2 w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 e$ [* `% l" f- k$ H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 d- K ]9 ~ h* f( k5 Hhouse full of roommates (hosting customers).+ ] p o% _, r" \( v ]! I% U
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ R2 w4 ~/ ]! H: mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ |3 h+ n, m9 H2 W
fit.
* L1 g: v: F0 z+ B& E3 c& FSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 _; p, n+ i& W2 hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate$ \" M/ ~1 K1 F5 N! q/ X
their food. Everyone else's food in the house has less space to take advantage of.
7 F' U# f" o5 p& A |If you have less server resources to take advantage of, your ability to serve popups will slow down. For# s9 {5 c$ i* u& ^
any type of hosting this is a bad thing, and especially while running PPV traffic.
) b2 ?5 g& q7 R" y: _/ @In the case of a virtual private server (VPS), everyone in the house has their own designated space
& f {- ~, U+ U% w2 U0 K7 P; Zinside the fridge to put their food, and other roommates can't come into that space. The server is
; \) X$ m: o) W* ?partitioned, so that each customer can only use a specific amount of resources at any given time.
$ C) x) ?" k# `$ b. iA dedicated server would be like having the whole fridge to yourself. All of the server's resources! G$ N3 B! G4 H d
belong to you and no one else can use up those resources. This makes it possible to serve much more
% p" U* v2 i1 |+ Q+ Rtraffic, faster.2 }0 m. b3 y& N! n* T( r! ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# e) Y/ \8 q) v3 Q, N& d* q6 l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 G( P% D* i7 {, I2 Nhere:
) a' K% m; F6 c8 ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 K0 \3 F" S' R; E; O9 j0 ?VPS&highlight=hosting
; Q* d: p; C# ~8 f0 WDedicated-Hosting-vs Shared-Hosting! N f# R; i/ h! E$ B
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 _% s$ a, j Z, ]4 THosting...Your-thoughts9 f6 a. J' B; G5 g' L8 e4 j: {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 S' y! E, B6 n6 `Hosting Providers for PPV
5 b T5 K) z; m" @( [" kBeyond Hosting" z# f, ?% M$ J: e h W
http://beyondhosting.net/
u& S( e! g: L( F8 HWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* H. V5 s& w3 ^5 a2 C7 I8 T
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* P& P0 e; J' C) H' g, q% Bdirect linking with PPV. Also, these guys provide great support.
3 Y* R3 ]) o4 T" M# ]Prosper202 Optimized Hosting. C5 D. Z* c/ k+ u) V, T0 {
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 c" O+ O) I- e! n
CPVLab Optimized Hosting
) N8 A, M6 P" a) H- [http://beyondhosting.net/CPVLab-Hosting/6 r! Y% E- ]: y+ K) ?7 e, B& j8 C
Domain Names for PPV* h$ h: Z: L V+ c9 u3 \9 }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: j5 R4 J0 K( i# V4 p( ~$ y
where you're going to host your tracking software and your landing pages if you decide to make them.' ~8 A5 K0 S# ]- ^, w O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 s# V6 ~' l1 n+ h% f9 {/ Wbland one is fine to start with, to host both your landing pages and tracking software. The .com,
* |& [0 s9 a# S, n! p" u( ?.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% P1 `: a# n6 e; V8 b8 @/ z0 |
term or build a whole website./ C, o8 m+ a5 {; j7 M& a
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ S3 x8 F7 \) r" [) U6 H
tracking software on your domain. This is really important, because it is necessary to track your
' ~2 K6 U3 e/ @7 xconversions down to keyword level so that you can optimize your campaigns. Without proper0 Y9 a# I4 W$ u5 p6 i0 x
tracking, it is impossible to know what is working and what isn't.; F5 [# z, o$ l0 C
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 ^& }4 c0 F7 B, i1 J# ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& b- [# K) z1 ~% d: v( PProsper202, W( C$ I) d8 m9 y* r* d1 W
http://prosper.tracking202.com/apps/& F6 c! p) M" U; }, _: z1 s
CPV Lab
7 D$ D4 ~4 p# D. B- e& {http://cpvlab.com/2 a9 P0 G' L+ m: r6 b
CPVLab Help Videos
/ E( S- W P# ]1 p* ~, ehttp://ppvlab.com/oweiw/oiurw/vdm.htm% F( l# k! }8 ^# P
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: R6 C! e9 t& R# i0 A
industry standard.
$ \) ^" W% M2 u5 o7 c- A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" w4 x* z& E* m8 v& Z* Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, Q/ ?) x. r0 \0 ]$ g: C
good support if you have problems with your installation.8 k+ G5 G) k4 O' m
Tracking 202
$ ?: j7 l' E6 A0 hTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) ^# V- A5 Q( N. J( @campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- I/ [8 X1 k0 l. t9 y0 y; z
area.
0 W4 I: y- e; k8 G, R1 n) n, QIf you choose this option, keep in mind that your tracking software, one of the most important parts of4 O$ M" X& w) A7 _
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# ~% S! q, X3 U# [) R4 N3 c
interface, and their hosting./ m. W+ b% {# ^* `* j% t! `5 c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords) _$ Z/ p/ o, A) j. p
and targets which you are bidding on. Leaving this up to chance in order to save money could, s }* ]6 d' Y. T5 F2 b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) ]9 [9 s& j% Y
were using.0 G# x s9 K; I% A8 K$ o& u9 d- G
Choose An Offer
: ]9 d0 J6 t1 f7 `; t6 n3 ONow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 ~8 Y$ ~7 j8 m d4 T Q# lLesson on Offer Selection
2 m+ }+ ^1 q% \3 j, Xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 Q% M& v$ Y- A* q0 \% N1 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 O4 o7 _7 R7 l% `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# V& a* V9 S. Y1 b' G9 yLeadImpact as the traffic source.
4 z9 j6 t: `7 b6 E( g' n' g2 gNow the best way to learn how to put all of this together is to just get started. For some variation in
( E# A4 m/ f# t1 Y9 M, h8 q1 D8 w D" wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 F S2 M7 x. U3 ucampaign.
( b$ m9 |8 a) f% n' ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* \$ ]7 ]" H( C: ^& j6 C5 y5 w( G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: u6 Z$ S: T; I z
that all traffic is accepted.
/ F3 |2 q; @+ P, r6 |. |First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ U0 F" m! z. \# g' n$ EThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: m) P" B' v; r! F C3 pget creatives like banners or images specifically for the offer.
" E7 ^, K; R/ x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 v7 h4 }1 S: Z4 n# h7 O- JBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 B& J, o3 q( k- Ptrack my keywords. Without doing this, it isn't possible to see what's converting.5 w: h1 L$ u8 N) q* q' s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# T3 ?, U+ o8 t4 x% t% [- D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" ]+ F$ k9 K2 m5 _. l" p% I4 ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( Z* P, ?: l% s& c6 I) lbottom of the page:
1 A4 x" D" v' V9 xNext, I have to cut and paste this pixel into my offer at Ads4Dough.! S6 O6 [- r/ W/ t8 s
Click on the offer → pixels → Add a new pixel and this comes up:. }, ?" n( Q7 W1 E: u+ K
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- |. w) ^9 Q' A- ?3 v8 {4 z# p1 |
from your software into the box that says 'Enter URL of image to load'.) ^. {9 D# y0 q' k" y6 A
Once you do this, it should look like this:
1 H3 E8 }4 n1 Y8 T- x( F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 N5 i: U5 z! D5 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( Z* p) B. h5 R
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( j* [7 M) x% Z, A! B0 [Prosper or CPVLab.
7 d4 c) w' v! c' i( ]: C
( g# `7 _: h8 k1 f; G, E" U |
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发表于 2012-12-27 18:47:17
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