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PPV GUIDE [PPV新手入门][28页]- D/ [% ?" _) Y+ _; a
详细的请下载电子书！ O; Y6 J6 K- a% \' o
+ f6 m& W( b; h) z) H( j* t" l% S, K
8 y& ?& z9 B; Y3 v( p" Z. y: JNewbie Guide. {& p4 c7 q) `( _5 u9 N
PPVPlaybook.com
6 ]* P, E& R3 ~. D: c! q- r2 R7 f {Tracy Shaffer
]/ X6 n% n1 s+ x) B* WDavid Ford+ z7 i! \4 k9 i" K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ o$ _7 N6 r4 ]: Y: u, Y$ \Getting Your Mind Right to Start Affiliate Marketing
. g W* U, z3 }; NThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: M! O2 ], b+ B
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: M, [) h6 e* f8 z. D" F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* p4 ?* |9 I. U$ L$ h6 }# Q
with any success, these claims are laughable and far from the truth.
9 u: b/ _6 ^2 z UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( }" q0 k1 g$ q8 Q( U. N
flow management. The main benefits are the low barrier to entry compared to other businesses, and a0 P y; `# z% v
the ability for a marketer to be a one person shop and make an incredible amount of money with low* n' @. J6 C2 D! _3 \
overhead.3 i) [* y* X$ m
The winners in this business are the ones with persistence when nothing works, who know there's- c2 |4 h1 p0 {8 ] e
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 l0 l1 K! ]# B+ w& `- g' t E! P% |The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 R1 U! k* b! D$ V/ L+ |; Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( y. o: b. l& J# p
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 N: j3 @$ R' p6 {learning experience available to anyone with a few hundred bucks and the ability to open an
3 ^- c) R, _& }! S# y7 a, Iadvertising account.& f+ f; a# j4 z! n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) L- t& h. d- j9 v
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
S/ O' [8 P( b1 g+ [0 f$ |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ f- J+ r0 b1 F2 U a' P O* n
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& x% S. J+ J6 }0 z8 Z9 b7 W& v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 ?6 h+ [+ m6 F, u$ Y$ l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 J- J* ^+ u- H7 R9 A" `
started building.! n- Y; a5 z+ |3 I# K1 N3 a( ]# h. a
Things you need to get started:! x& j/ N( e" B, l" v/ T# }
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); T+ k' y5 O; m* ~5 U U9 p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: Z8 J0 T# r2 |1 O9 n& }7 A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 d* l- C# o: D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. w& O0 ~! V9 E5 e$ E8 w) \; } eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic4 u6 r0 ^3 {0 [: o9 b
with PPV.# r( Y: s9 i0 y; ~5 ]6 U
Basic Getting Started Definitions
3 @; ^: q4 k5 @, QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 r$ R- D( R7 q% O7 ^1 D$ P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 B5 Z/ {1 G3 m6 s. ^5 h0 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ t( m! s$ ?/ Z2 utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 J9 C! b$ u! C$ MCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" I) R4 O- v! o% m& u" T7 W% V# preceives a commission on that product. An example would be the Amazon.com Associates program,% b* q9 V' k8 ?2 \/ K9 N
Comission Junction or Clickbank.4 [; M0 C. g" p' y' Q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) G4 r" i0 o2 X _" e0 G
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, A# u1 J( B/ E1 k- t" Cbuying a product. An example would be Ads4Dough or Neverblue.
$ k- Z" o0 g6 u$ v7 R3 U' O4 `- f( HAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ O* F) i- c: v* @
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ q" q5 z) n( J( | Erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 R& X- w6 ~ N% y" a7 p9 @
right from the start can really help you.1 @$ G2 q2 y6 v6 W3 ~8 }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( j* }. r" M! p1 Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 ?# L0 C" \: |
view, starting anywhere from .01 or .015.
+ @4 d) f: \3 U( [ `7 RIn order to use this type of internet traffic, the affiliate can sign up with a number of different
- K& W, A) p0 a% m% icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 s9 e% G8 m: k) ~) k, D
MediaTraffic, and AdOn Network.7 O+ p- u# t: x4 ], o- I
Don't popups get blocked by pop blocker software?# T C) g! T9 h X
No. Popups are served in a new browser window as if the visitor had opened the new window$ c f0 d2 } c2 }% g c, g$ P
themselves." B; ?/ E/ \3 h k
How many popups get served to the visitor?& ~8 E7 k" v5 ~' s
The number of popups served varies depending on the PPV network. Some pop more frequently
3 A9 p7 W! z+ X7 m/ i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" {1 \* h% r7 W( F
serving this kind of advertising, so they have to toe the line between keeping their software
2 Z t- l6 W* i% J8 j9 Cdownloaded and still making a profit., j5 w& i1 P/ {- B
Isn't this type of software bad? Why would anyone keep it on their computer?
# l! c+ J* r) r; vNo, this type of software doesn't harm the user's computer.
2 c) k' H0 F; o$ j3 \) ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 ^2 n. c# T3 a- m1 Vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- x/ F# y2 E% F" A# t# _" lthat they can continue to have access to the incentive.
0 k7 A# L# M8 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( A6 L8 U, z. h3 a4 SHow to Get Accepted into a CPA Network" N6 w' g7 a8 O' G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( z9 |: k- I, \9 `to start looking for networks is Offervault which lists offers and lets you compare payouts across; o+ C$ X. s* ?- z; q
different networks.8 J- S. N1 S8 `" E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' H& J+ k6 T. K1 q- E5 ^6 k% mapplication and be as specific as possible about your promotion methods. Usually some time after
8 z q& D% b8 j) _" K$ o+ }: ?' C0 ereceiving your application, the company will call to interview you. The phone interview is a critical
& X: g5 V i# x7 gpart of the application process, and most networks will deny your application outright if they can't get
. f3 {* i& L# wyou on the phone.1 y5 r# y; Z0 H+ ^! e' s$ D* Y
Often, the person who does your phone interview will actually become your affiliate manager after2 D# N) u$ P4 B' ?2 i
you get accepted, so it's a good time to put your best food forward.1 e2 v( |- q Y6 X6 l' k
You might not relish at the idea of someone grilling you about your internet marketing methods over- o- }8 m, a# w: `! c2 ~1 Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
( H1 W5 ^& {0 V& e% v' lWhat methods do you use to market offers?# h, I- {+ o7 G$ J
Do you already have a website you will be using?
% q* L) Q' T% T u- d. j+ OHow much is your advertising budget?
/ K9 c7 ~) x' t! Y0 `, WWhat other networks are you a member of?: q' x, ^* h/ a G
Who are your affiliate managers at these networks?5 R) J% D/ ` r
Do you use social media (Facebook, twitter, etc.) to market offers?3 N' b' Q! d! C" j
How much traffic can you drive?6 j& O0 ?2 y+ [/ G
Do you have a personal recommendation from anyone who is already a member?
7 {( p$ F5 A$ C4 j2 UOnce you provide satisfactory answers to these questions, the network will approve or deny your
) ]. M/ {( ], k; ]application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 K: _( H- Z3 O: W0 C" K% D+ [persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. f! h3 y5 k( o6 P1 ?5 e( Xfor the network can be helpful.; F+ m$ ?' k8 v$ }
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ Y' B) i9 U- P( @- `5 v
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 M/ {7 @4 I6 _/ o& p7 K# lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ V# @0 m u( T7 S
people can open a lot of doors as far as networks are concerned.( Y% ~) k! c" G# Y
After You Join a CPA Network
/ d' P' |! u+ d3 c' d( GOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: z- x! i B( E' A
and make an attempt to get to know them a little bit.
0 n; N( `, Y' [0 [3 GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their, ~) @9 R* h2 ~/ z) d; N& q2 D
weight in gold. Start feeling them out from the start and try to get to know them. Once you get- B" a4 M+ I9 P- X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% s: r: N6 F3 j' v' p P, hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 G* I+ K- s. F4 ~: p5 Q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 X" A9 Y: I- E& c0 a/ i+ F
email.
; `6 o+ s$ j) T. Z( ?/ yFor more helpful info about dealing with affiliate managers, check out:$ Q5 ?) E* I# _& i; n
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ g* G7 @8 Y& {
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# v) Q/ e X7 h& c0 w* z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" {9 y& W ?( T1 C' W: J# kSet Up Web Hosting
! F6 G& b- N' r/ Q8 QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; \) L4 D# A" T8 `9 d
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
?. t4 f) s* s$ I+ }9 S+ h! s& \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! V' z: D h& w* X" H/ R4 n9 J( Dwhoever else is on the same server as you. L5 U" E6 M' U( X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 S+ O, G2 {# {( P& ?9 _
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 \& p6 @2 |) E( O5 Y4 b: Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& y* }9 j: L3 G, O* ]
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 p) X& {6 g: I3 K8 T l* E
house full of roommates (hosting customers).
% ~1 O& V: J- \* g" bIn shared hosting, this is like having roommates where everyone has no specific designated area inside% l5 @+ u+ l4 G% L" S# w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, i6 l- g! A8 `, o% Qfit.# U s4 h: d8 w% D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: D) y1 T+ Z. v% x& F5 l* E# ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 L, Z7 h A8 I$ A$ w! Y3 Itheir food. Everyone else's food in the house has less space to take advantage of.- v; D$ x( b4 l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 u% X' n; r1 }any type of hosting this is a bad thing, and especially while running PPV traffic. d7 E7 i4 O% g5 w7 u
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" C" c( \+ g4 `inside the fridge to put their food, and other roommates can't come into that space. The server is
& o2 F* _% q; g1 z, j" Cpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 e; L5 Y/ z/ C- ^" C. k' q* }( XA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) w1 X7 [! a9 V. ^belong to you and no one else can use up those resources. This makes it possible to serve much more* y7 ^9 J. w$ l1 z) |: M- i
traffic, faster.1 K$ i8 m4 Y. y% R5 F
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 o i4 y) h1 ?2 P) @9 E6 b! SAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- o& T: M. Z0 [0 l& I* where:2 {1 @* L( x r4 X3 L7 n
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' j, u! c7 B, z9 K8 YVPS&highlight=hosting
$ ~" _- V: A# ^+ kDedicated-Hosting-vs Shared-Hosting2 r M z6 | O( |# R- T4 x2 V. N$ `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ e, s0 z" l. l/ q5 Z( }/ @; L& Q( | AHosting...Your-thoughts3 T1 H. ]' e: H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* ]* W7 \( F3 E/ }- g: QHosting Providers for PPV
# _+ Q5 |: k+ i- ?) A) a& BBeyond Hosting
4 _9 }/ A2 r3 `) Nhttp://beyondhosting.net/+ ^" Y" U6 D+ o* z1 h* y! Q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" ^0 n6 H) v+ h3 H4 N5 \7 f6 `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# z- A7 b7 s# E- p. y2 jdirect linking with PPV. Also, these guys provide great support.
, u0 j8 E' i' J. j) G4 r2 X, EProsper202 Optimized Hosting9 ~/ F4 z; n: M+ Q6 M+ X6 v6 `
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 P. q; B! C9 \+ L; F! w; c
CPVLab Optimized Hosting
& A. I. E$ L' Q7 d0 J, Zhttp://beyondhosting.net/CPVLab-Hosting/' b3 @0 d* H0 ~. `' S9 I
Domain Names for PPV
9 E, D6 l5 A6 c, W" p) x( }- kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 U6 v- B) j5 b* s
where you're going to host your tracking software and your landing pages if you decide to make them.' y% \$ C! G) w' X. z. w! `# i+ V. Y M
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 [( g2 ^5 M: o# ibland one is fine to start with, to host both your landing pages and tracking software. The .com,' b# n8 t; X/ |$ Z1 X0 [# ]7 W- T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a h+ [/ U+ ]/ s
term or build a whole website.
7 A" X I' ^* W4 ~After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 _' s7 ^ u1 [0 Q8 @8 Vtracking software on your domain. This is really important, because it is necessary to track your
$ o6 w) s& {0 s4 ^5 w* mconversions down to keyword level so that you can optimize your campaigns. Without proper/ s3 d8 ]7 x/ C2 Y7 Y
tracking, it is impossible to know what is working and what isn't.
1 T( c9 o, N" p; ]6 \( dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" j! [0 I! ^1 Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( h$ [: D8 c6 ?/ h2 T& uProsper2029 g8 E& h( S$ ~9 g
http://prosper.tracking202.com/apps/; [5 L( o7 }! _5 N5 k$ R0 m
CPV Lab
9 G; j5 a E0 `; M4 e7 @ X. O. lhttp://cpvlab.com/. I- O4 ?. `# y* d# [- ^
CPVLab Help Videos/ F5 i7 v9 f: m8 C( v% p/ O8 i
http://ppvlab.com/oweiw/oiurw/vdm.htm+ Y* s3 |. o' t% m0 h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% m9 D9 R N* `/ b6 y. T
industry standard. o" O' W' D4 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* a1 X8 ]9 q5 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 a( S3 B& J* P& z- A
good support if you have problems with your installation.+ n. i9 A2 `( k( N5 q V1 z) H& t
Tracking 202
9 k3 k# y# Q, m2 r- r* t) s$ rTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" n# h5 w% J: m, D! }2 ]& C5 ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, J; m5 c1 T" }$ n2 I) Harea.
% G* t3 \0 m/ X: N: |4 L. dIf you choose this option, keep in mind that your tracking software, one of the most important parts of, j0 j( b. T# q n- [6 x( i; k" Y
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 [, O: \- W$ T% vinterface, and their hosting.6 C0 n' P! {/ B2 q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- I( J* @$ F* P" r6 {1 i! l
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 B5 z/ I# K+ q' ]1 g+ ^8 mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
# y1 m: C5 D' L# f: a7 Z8 Nwere using." t. H; V- v5 z
Choose An Offer
1 P, l) Y/ ~5 D- C, }5 [; VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" c$ \: O$ j' TLesson on Offer Selection/ O- I; ~' z9 m2 ~- F9 o4 }
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; \0 n6 B. ~' ^' n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: r/ ?$ ^8 ?2 R) K) o
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! U4 Y* t0 D+ W! Y$ B8 N5 a+ ? U
LeadImpact as the traffic source.
8 v0 I% u. j' Q- QNow the best way to learn how to put all of this together is to just get started. For some variation in c3 r" H& f2 Y0 U8 H9 \' u6 p6 X
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. |4 n+ \! S/ \6 `7 ^3 D Z: A+ ~campaign.
+ {1 H7 a3 v" Q$ }5 }' Z8 \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 Q; _# c# o3 Q+ G9 r6 g) `, T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 }2 i. Y- S0 _6 |, q
that all traffic is accepted.
% | }6 C3 P: oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 m! a! B. m& I$ f* X2 T/ I1 `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 N+ l. P' A2 l7 s* W) ^
get creatives like banners or images specifically for the offer.
3 s, W; s7 G9 R$ M$ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 D+ Q" G& t s: ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 E z5 j: r1 N8 A8 Y8 S5 @2 ctrack my keywords. Without doing this, it isn't possible to see what's converting.1 O. H- X8 r3 F+ [' v' R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: ~& j6 @" p3 Q5 X, x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. i9 E. \0 V8 @; E6 B6 q3 z+ }: P( ?/ S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 T/ v% Y, O3 w8 O: b
bottom of the page:. l7 `) n" t: K$ r# O$ l+ h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 q @1 p5 K0 t, I
Click on the offer → pixels → Add a new pixel and this comes up:* M- Y1 g$ [: j( k4 {% o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! Z( o6 {6 {# ]! W! f9 z0 efrom your software into the box that says 'Enter URL of image to load'.' k! l- g+ V( }0 c3 t
Once you do this, it should look like this: I' M a* f! ]+ i: |3 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. B" V) \6 X8 m$ BClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' b" a! v, O% g7 K( Q( F& T, e5 XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 [9 J; L( ]/ v$ v6 ~& HProsper or CPVLab.3 M0 e1 ]3 Z4 O$ x0 j, }4 i
/ J: w# u, R5 g6 D3 v; N6 V |
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发表于 2012-12-27 18:47:17
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