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PPV GUIDE [PPV新手入门][28页]
4 |9 x8 D& j K% M$ `/ M详细的请下载电子书！
" [; e5 @: ?; u0 @& {9 a2 q% D2 ^2 a% K
: I- l. T. c' v6 H1 |Newbie Guide( _, |# k% L% i6 Y" C1 r |/ S
PPVPlaybook.com4 A) ?# c8 Q) [. }( V8 i! d$ i0 J+ ^
Tracy Shaffer
- { A1 R, b! O" Q# Q6 D! t8 eDavid Ford' \- l6 Y& b. G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 K6 N; L G8 A3 ] g
Getting Your Mind Right to Start Affiliate Marketing
" w, X- X( S) z3 `% P1 MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* k; K# }% j& v& yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* _0 B2 y4 ]. t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 L# v3 a. P& Q, _/ M& k: E
with any success, these claims are laughable and far from the truth.& L I6 y6 \1 Y4 c- R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 z. m" X ^5 f5 t* L
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; e: W0 h) W% I6 t) ^) K+ `$ o5 hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
) z5 A k* W+ V& t6 ^1 {overhead.2 T4 X* ~, }5 l: t3 k0 @
The winners in this business are the ones with persistence when nothing works, who know there's
. x+ L9 H9 Q6 ?! H7 nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 {& y) {6 T& d R5 RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 O6 [* V% H! O4 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 c; c, v: Q' \9 g, P
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ n3 Q; c7 o. s) I" B1 G( T5 P |learning experience available to anyone with a few hundred bucks and the ability to open an) ]' y+ W0 ]# l% e" D6 t
advertising account.
6 o& N9 [ X, @0 f& |Your competitors are willing to work at this around the clock. This isn't a push button, instant business
7 S5 h6 }) q$ C/ m& Z, x7 V. fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 Q8 O5 O. Z# e( J. Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, l# K. D. m! j( E
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ ~9 H& v0 W2 Z& P1 @8 C0 BWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! i; z5 T( F8 }9 g# \0 h1 ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get! N3 U: o/ b7 p$ d$ Z+ ^) [0 {
started building.3 D& r6 O, I' S8 b! R" o. u
Things you need to get started:2 d* x! z7 H' @7 j: ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 |$ C* z n6 D1 U$ K$ J0 M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), P9 ]2 d8 ~! i' h2 [9 V: a9 @ c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. e B: |' y! [2 i4 k4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( x7 U: i4 |9 w, iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic+ S! @2 g3 K8 S
with PPV.! H7 e8 H& Q+ D4 v8 ]! V) g
Basic Getting Started Definitions2 d! j- U6 i. n4 U& b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 `4 H, b! y+ @8 M% F% q/ K7 Haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 {8 R( l- ?6 i4 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- S) o l3 u. H" b( Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 c; O5 X1 y- a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% ?; C# v3 f2 l9 n1 i! `receives a commission on that product. An example would be the Amazon.com Associates program,
# u( h+ s, x" ^8 b( g6 h' t- RComission Junction or Clickbank.. k0 Y) _ U" L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 l+ Y, y6 C/ q, ~5 S- M+ M3 ban action like filling out a form, submitting their email address, signing up for a service or sometimes" f$ a5 d9 A7 K; D
buying a product. An example would be Ads4Dough or Neverblue.; r5 F1 X. V* x+ T, p
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 a- N D( G X% L0 w8 R2 H" l
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- H. d" y: j4 ?& f% j8 R' `related to an affiliate's account at the network. Having a good relationship with your affiliate manager( e: u( E. L7 b6 a, r
right from the start can really help you.
* c% A( ?4 y" C0 N+ qPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& V! p# c& f3 T$ p0 J, E/ @$ a" ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( V! r$ q5 S! n+ [" u4 R* {view, starting anywhere from .01 or .015.
|$ G- @* V6 ]; D# dIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 L* i( ?) V1 Z, ?, y* c' ^/ f
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 `$ e2 u& F. n( L) a5 Z
MediaTraffic, and AdOn Network.
( {# {: m, C9 A6 sDon't popups get blocked by pop blocker software?
! H5 P5 r0 m8 Y- @6 [2 {. ]$ UNo. Popups are served in a new browser window as if the visitor had opened the new window" l) g+ v+ N4 g6 |' q3 L' R# `8 j
themselves.
. O! i- U* r0 t: ]- m8 o, `+ z1 AHow many popups get served to the visitor?; f9 _. r. N- x9 w5 F
The number of popups served varies depending on the PPV network. Some pop more frequently7 M5 _/ ^* w1 @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* y5 e w; _' C s2 F4 y2 Q
serving this kind of advertising, so they have to toe the line between keeping their software
) o$ H( z' N. j! ^- I! `: M2 ldownloaded and still making a profit.
8 @5 j5 u; p1 M& w B- MIsn't this type of software bad? Why would anyone keep it on their computer?
6 W: Q2 y. N5 h/ \. x0 F( X, WNo, this type of software doesn't harm the user's computer.
; y$ ?$ ]4 j U! {% pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. M' \9 q7 ?: F2 @0 ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 x0 i! E" d+ b2 E% u W0 C
that they can continue to have access to the incentive.2 \) J8 u N) C+ m5 |1 F4 h9 J! Q$ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( P: g6 c, o% ?3 y9 |8 B! V4 z
How to Get Accepted into a CPA Network1 x8 f, A( X( J$ v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" B1 g4 E' C6 k: u Z# f" ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 j ~1 W# r- O6 H0 B2 d
different networks.0 o% \- ~& x4 K2 o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& I# ]1 l( J# K/ }5 B7 W& T
application and be as specific as possible about your promotion methods. Usually some time after
- Y# d* w; c+ O- dreceiving your application, the company will call to interview you. The phone interview is a critical3 H, }. _- V; P6 E: D
part of the application process, and most networks will deny your application outright if they can't get
0 N: N. c& u$ [; j- Q2 J$ syou on the phone.
! f/ h9 R+ c3 p. R; I8 Q' KOften, the person who does your phone interview will actually become your affiliate manager after3 b' F1 U; z7 N( z Q& N' X
you get accepted, so it's a good time to put your best food forward.
0 Y6 s* v$ s9 v# eYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 e, o! g3 g) ?3 ?% h! Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
( R, u$ t& `6 Q+ FWhat methods do you use to market offers?
* m# ]% s% x9 H Y/ fDo you already have a website you will be using?
8 m+ z+ f; X/ h7 \( L0 |9 a5 Z8 t" cHow much is your advertising budget?4 U2 ?4 \& Q7 J0 H% I |; q/ v2 Q
What other networks are you a member of?
1 L. l8 O5 K- }7 { T8 [7 mWho are your affiliate managers at these networks?9 M* V2 o2 c6 g |" H
Do you use social media (Facebook, twitter, etc.) to market offers?
* i" K1 ]4 [2 _- i& RHow much traffic can you drive?$ r: v- o: ^& y q! f
Do you have a personal recommendation from anyone who is already a member?
! Q2 u' Z" s* Z( ~" LOnce you provide satisfactory answers to these questions, the network will approve or deny your
5 Y+ G1 S' {" Happlication. If you get denied, just keep applying or call someone on the phone and try again. Be$ f2 d8 M* r& o
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ w" r- L# m- l+ `7 m
for the network can be helpful.
3 Z7 n2 E) V) l& Z3 V. W6 y5 N- KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 a: B4 R5 q# D/ C& h
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 X% p8 U- x/ ?( h7 g1 Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
E: n `0 X8 n% w( E0 \& m4 J( Mpeople can open a lot of doors as far as networks are concerned.) ?1 f) \, \. |- ^
After You Join a CPA Network$ Q. j5 l$ O- w6 r, Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
w8 F/ [3 d- }4 Y" zand make an attempt to get to know them a little bit.
- ~4 O6 W5 e" i% z, }$ ^& CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 R- O! F' c, y3 f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 C& F6 j6 H: }6 R3 Z* {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 q; n) o1 \, P% A+ s4 R# j) g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 l9 X6 O6 D6 a' T# f! j; ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- ^& c: T# c9 {6 ?4 C8 i
email.
0 T7 q% w; ~7 r# I. O; {! sFor more helpful info about dealing with affiliate managers, check out:! w5 F8 q6 k9 o. z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 u9 m( y3 m! y% @http://www.mrgreen.am/affiliate- ... iate-managers-want/% H3 F1 c' ~' V7 N# w; f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 N& A# X) o3 p! B* B
Set Up Web Hosting
: `7 z, L+ u9 X5 x3 X% z) S3 ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) v7 ~* o: R3 T, C! x' Wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 u( M: ~. x# M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& V3 C) N1 M1 q* }6 P3 Q B+ c$ B6 C
whoever else is on the same server as you.
0 q2 c. S7 d3 h# H5 QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 F0 s/ y$ b9 K( s$ K+ xenough that the visitor can't close the window before your pop up is even shown. You have about 3( @* x( R& W% d8 m/ X: F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." ?; v! b) @* ]' ?, g8 N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ k9 _4 ? U0 U5 Yhouse full of roommates (hosting customers).
4 b2 R" T) v$ D, M4 F' TIn shared hosting, this is like having roommates where everyone has no specific designated area inside
0 w! f6 a# C: R$ qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* k7 A' |$ @# tfit./ y. O. z: n }! g+ f+ X4 g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 Q4 o% U# h9 j+ x! K) a/ x/ U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 \7 x) |, G: H5 b1 I- C
their food. Everyone else's food in the house has less space to take advantage of./ c* v, D8 D: c" d9 {( ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
I+ y$ [0 y' ]any type of hosting this is a bad thing, and especially while running PPV traffic.
3 K# j: M8 n, Y0 | {1 T& _In the case of a virtual private server (VPS), everyone in the house has their own designated space
) R" \/ X8 z( Q) [+ w3 `! finside the fridge to put their food, and other roommates can't come into that space. The server is
8 J: Y3 P. l. Z1 Wpartitioned, so that each customer can only use a specific amount of resources at any given time.
* l' @# q2 N* C. h; jA dedicated server would be like having the whole fridge to yourself. All of the server's resources
r% h% z% x1 R9 O" Bbelong to you and no one else can use up those resources. This makes it possible to serve much more% V7 c& j3 x4 d! A3 `! y4 S
traffic, faster.# |% X4 y$ d5 V- V p( }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 a, K; B! A$ m" ~, Z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: o- J! J7 I, f% Z6 v! l
here:
8 m, V6 L$ g9 E% K$ ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) A# W8 p' W# b
VPS&highlight=hosting
% k# x$ ], v j |% JDedicated-Hosting-vs Shared-Hosting* _$ @% K4 d: }& u$ h9 m; [% S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 @7 }* c4 l0 L1 S n' f
Hosting...Your-thoughts
5 o% ?" z& k W+ N; V3 a' F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 z0 B$ n0 n9 v0 Y% }, ?( W, u
Hosting Providers for PPV
6 g- ?' j2 c3 K4 JBeyond Hosting
& L) i$ Z4 h: S; q: v8 @) Hhttp://beyondhosting.net/
) v9 Q' T8 q+ t4 DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ w/ a [$ W* Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 t4 |4 ^8 G E N6 udirect linking with PPV. Also, these guys provide great support.& o& j& m2 p1 v, w. [
Prosper202 Optimized Hosting6 F6 L( k6 \7 J8 [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 \8 k/ k: v. Q3 t O% ^
CPVLab Optimized Hosting
- b, Y$ C `9 P+ m. Lhttp://beyondhosting.net/CPVLab-Hosting/' O# V9 M6 J/ M
Domain Names for PPV$ m' x0 B4 \ I9 K8 B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, X6 w; \5 ~: S0 J0 L8 c! [2 ^: I5 bwhere you're going to host your tracking software and your landing pages if you decide to make them.
' N( @2 D0 y2 e R0 A5 Q) [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& ^/ {% a D( V/ k! w3 wbland one is fine to start with, to host both your landing pages and tracking software. The .com,6 _% ]! D$ f' }) H9 f/ d1 n( b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! O* T7 G- Z3 Lterm or build a whole website.* S* \+ y! F; E9 i7 q8 @6 b
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! M* c5 Y' J# f9 v6 Dtracking software on your domain. This is really important, because it is necessary to track your, Q o) N8 D) i* j
conversions down to keyword level so that you can optimize your campaigns. Without proper! v$ L8 a& `' [1 _4 v3 ~" L
tracking, it is impossible to know what is working and what isn't.
, D+ D( N1 |, s# B% z. J" S8 A! VTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' ]& u' K4 S, z6 v8 mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! M% j \6 V+ Y9 R% i$ u2 m
Prosper202
2 J2 [; T6 a% e; i& P7 s0 D, ]http://prosper.tracking202.com/apps/
- `9 d* D7 U! U& \! R* c6 t4 A( sCPV Lab2 u( D0 o( J# \% H. R5 P1 @
http://cpvlab.com/
, G a+ F j4 i1 W6 GCPVLab Help Videos
7 D" p# t8 O2 i. g1 F$ shttp://ppvlab.com/oweiw/oiurw/vdm.htm
" c: p! q* s6 ?- ]& o/ SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. W" n; `" T, X$ L4 J2 J) W9 {industry standard.0 l- E" g) P, Z. j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. D! ?1 X# L6 U+ j$ g$ X# rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 \* s- x4 T9 F0 Sgood support if you have problems with your installation.
5 H+ _" j) a i* WTracking 2028 [$ g- U ]% b9 U* I# E: s; b, x
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* V7 y# ?# m; l7 f3 x6 W6 F; ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. i$ K& |* C& k7 P
area.
; i# Q: ~1 _% oIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 ?2 F- z* h! |& w- p2 x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ X2 l4 R8 _ k! D& o- ^7 w/ O7 ]interface, and their hosting.$ S6 S7 b2 J+ p3 g4 E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords/ F/ l' y! ], \$ z! Q. {$ V4 C
and targets which you are bidding on. Leaving this up to chance in order to save money could
. z3 ]) J2 \( J4 i2 kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you$ L3 ~; j4 x8 a8 r& @4 g9 N
were using.2 E. F& e5 G) F' k. q
Choose An Offer! z/ O; K7 i/ s: r
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ C$ M' i) O( J+ Z: {Lesson on Offer Selection
6 u+ h+ @: b, |* n8 r: h% mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 @3 l1 P8 p8 x( ?0 A) UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ \9 I: m( [! A4 G9 \+ |& R* KTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, n% O5 @- G& m' e& ^
LeadImpact as the traffic source.
9 O8 {6 E1 Y" J) h5 K( h: eNow the best way to learn how to put all of this together is to just get started. For some variation in
. o4 ^/ W7 I5 h0 g' athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 z) n8 c8 p' r! g$ t/ j. Ncampaign.
) N1 E2 G) }9 `When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 a- Z& D' b, H0 z1 l9 J% \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' L! l, W# N! P+ q( V$ {6 Kthat all traffic is accepted.9 U5 j: w* N$ T' i
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) ?9 a; M9 R9 z' l5 W$ BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: z; x1 G' p2 \6 F8 g
get creatives like banners or images specifically for the offer.
1 k7 b8 U: N) e! \; X- w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 f8 e# Q5 T6 q1 n8 `; s. XBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 V+ c; _" O3 Ktrack my keywords. Without doing this, it isn't possible to see what's converting.
# F4 i5 w9 G' s. d% V" a( \In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! O0 o9 _3 F2 g1 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% l/ w/ ~4 y \) U9 Z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ @% {# e9 ]- ~ y( G& l, M2 U* jbottom of the page:
# O5 K' w' h e: |2 [0 o3 hNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& ^' A4 c, C' _3 }Click on the offer → pixels → Add a new pixel and this comes up:1 V: q9 {# D. {7 n$ ^ z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ Q- L H) `0 c8 @4 Z1 C7 h% O
from your software into the box that says 'Enter URL of image to load'.8 ]3 B( Q2 ` Z8 D) G
Once you do this, it should look like this:% W+ r, r& c3 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( H+ E- a' Q5 n) ^4 [! F8 B @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 y4 a6 K! q" \, @2 N& @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" h6 U) Q8 v9 C1 x# Z* M, m! w
Prosper or CPVLab.
0 q% z' {& G% g3 w+ q, C% G/ m) U7 I0 k4 ]
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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