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PPV GUIDE [PPV新手入门][28页]
* P- y& E: Z( s4 E2 E详细的请下载电子书！ ^0 r4 q9 G1 x' [
6 w+ J* V' h1 x( f* d3 r$ w4 }5 ?8 t& N2 w9 m' I
Newbie Guide
8 |% [! D5 x( ?2 {PPVPlaybook.com+ c' x8 E/ l; T, a8 f) t
Tracy Shaffer5 w3 U' V' ~1 N0 T
David Ford* A9 {. I w/ w2 E2 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. _% }9 }8 \) B- kGetting Your Mind Right to Start Affiliate Marketing
B( q9 w6 d5 H7 p% @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# p8 w0 J8 }; Vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 O' R6 }; N# u# G* }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! w8 G, J2 y" awith any success, these claims are laughable and far from the truth.
0 E8 v( k }/ Q$ DAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: M3 ~7 {/ J$ C( _; O O Q. J
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 _0 _! ]0 S/ R# \. ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low7 Y1 i4 I8 C* R0 a4 R
overhead.
( n/ W% j+ f( z! [- FThe winners in this business are the ones with persistence when nothing works, who know there's( q, a- a/ ~) [1 \1 P& ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 f d$ Y- A- W& H+ tThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( v$ k5 ^+ J4 B2 Z3 Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ m+ \$ h) R% Y' X- z4 \- ?: b" H
Most of these things happen suddenly and without warning, and they all contribute to the amazing% |! W& E4 T3 v9 Q
learning experience available to anyone with a few hundred bucks and the ability to open an* Y9 ~3 W0 z8 J2 j, h7 ]; s% {
advertising account.1 d- l3 u) ^# G6 X. B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" P5 c0 T) C& j0 b' d; [, qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- Z- K! x( Y$ X; amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; I1 O$ @/ u6 _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 r# c5 v9 C( c( W8 ?: q% q& S7 F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( I/ Z$ I% W! s3 d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- {* w: v6 u( N" F' e
started building.( u% }* \# d% p. h9 D
Things you need to get started:& ^& y8 O9 C) k0 |- @' W9 G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 T0 M2 f9 h! R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): l& G7 v. a, D4 j, t. t5 m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ H& j; M5 F6 g6 D+ N* B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* B" Z6 z! | KThis guide describes from start to finish, how to get started in affiliate marketing by running traffic7 m: `8 p7 m$ l
with PPV.
. H) S A0 b& `+ m+ _Basic Getting Started Definitions
3 E- b& t, H, N UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: Y5 e& u; a1 i* E. _, d0 F3 d J% Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 }* w" R4 Q* H) p+ j6 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. i8 L' s. g; W5 y( l, o, h; `types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! _, V" H7 _% R, ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 b) f) Q4 s* x' S$ K+ F2 rreceives a commission on that product. An example would be the Amazon.com Associates program,* T7 `0 m+ K! A. O
Comission Junction or Clickbank.
: s8 k O5 e) @1 bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; N1 n3 q u# Y+ s( Q8 Aan action like filling out a form, submitting their email address, signing up for a service or sometimes. L! t& |6 q; o- Q
buying a product. An example would be Ads4Dough or Neverblue.1 |+ g3 |4 `. K( n" \
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' r) c4 k% x7 N# taccount, getting the affiliate approved for offers, bumping payouts and just about everything else$ f. Z! e& P) d' N3 N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- E* z: {% g$ }4 o2 z" B
right from the start can really help you.8 e1 m7 H. Y( A$ n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' C5 ?, T S1 h! m8 E4 qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 m3 L( H* B0 i+ S( l/ A* }) @view, starting anywhere from .01 or .015.
9 x" |2 G& a5 G0 i, l# E! vIn order to use this type of internet traffic, the affiliate can sign up with a number of different, W8 T+ b* b! B$ P/ x( W0 ?; i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; ]' c& K g% Q4 g* ^3 H: hMediaTraffic, and AdOn Network.! U) ^! f- F$ ^% b2 M* u
Don't popups get blocked by pop blocker software?
" t2 M! C; O: Q% P! O3 YNo. Popups are served in a new browser window as if the visitor had opened the new window$ X' B2 I( r5 C c$ |9 [' {: J
themselves.
3 c7 [2 ~: j/ A: `4 o9 u. SHow many popups get served to the visitor?2 f# H3 {4 _# q0 c4 k |
The number of popups served varies depending on the PPV network. Some pop more frequently
6 y+ W- n1 M! j+ O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" E& N: K- ^8 i4 R2 h2 o6 [serving this kind of advertising, so they have to toe the line between keeping their software& ?/ L Q# U7 {/ o6 F2 B! z# z
downloaded and still making a profit.1 _6 z& d; F4 x4 O8 L- P
Isn't this type of software bad? Why would anyone keep it on their computer?
) F w$ v8 s7 E7 E& ~8 F/ S7 ZNo, this type of software doesn't harm the user's computer.! C2 V- v2 s% [7 z% c; v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. @8 ~# S) m& g& g% |, qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so( n3 B; s! w. K" u
that they can continue to have access to the incentive.' B2 k2 s2 n' K B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 V6 R( Z- T9 U2 Q: t( X$ cHow to Get Accepted into a CPA Network+ X( l( e! A3 r- b1 Q3 R7 n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 e5 ?+ g4 M& N( }- e) F3 U! O) Dto start looking for networks is Offervault which lists offers and lets you compare payouts across# U; x( M2 e+ M
different networks.
+ X! D) a8 j9 B9 AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 T/ u" e0 `; r) T1 ]application and be as specific as possible about your promotion methods. Usually some time after
* `' c( d" E& m$ i7 ]receiving your application, the company will call to interview you. The phone interview is a critical3 g. _! N$ d- H6 M- {" d
part of the application process, and most networks will deny your application outright if they can't get
$ q8 _4 c7 b. k% o, K# k" Q) H+ Cyou on the phone. @8 K8 A7 }6 F! |
Often, the person who does your phone interview will actually become your affiliate manager after% v7 `$ o3 u! l( G7 P6 J& h
you get accepted, so it's a good time to put your best food forward.( c5 e1 B5 _1 m! ~
You might not relish at the idea of someone grilling you about your internet marketing methods over
: c8 t5 K- w! T$ }the phone, but trust me, this part is critical. Have answers in mind for the questions:+ E' E' Q$ J) n' k; ^
What methods do you use to market offers?( }: Z" L* p, l+ [) T/ n
Do you already have a website you will be using?$ f( Q+ [# H; d6 Y% t# E' Z
How much is your advertising budget?, @: G1 p1 n# s O4 g+ K
What other networks are you a member of?! k, ^7 d: |/ F; w1 D0 H+ T. y
Who are your affiliate managers at these networks?3 R; d2 e# V4 f" } {) B
Do you use social media (Facebook, twitter, etc.) to market offers?
% l1 D+ b, V; ~- `# yHow much traffic can you drive?7 d3 a. |6 G6 t: @/ s9 @
Do you have a personal recommendation from anyone who is already a member?3 K5 A* F7 M5 K2 s5 K5 ]" y5 T. y
Once you provide satisfactory answers to these questions, the network will approve or deny your
' h4 J5 x4 ]6 s4 i7 fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be1 K" v. v7 A- i, }, X8 f$ l1 v8 x: u9 `( ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 L$ [; \. a4 t, J- m; \
for the network can be helpful.
( w7 z x) t- r4 ^( p0 d* xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( d6 z# H4 _! \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; K6 j1 O# [9 X4 U- g) ?% X* l
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# F2 \- X0 C' R& g6 A' O
people can open a lot of doors as far as networks are concerned.- e* G4 v6 d) g# x" Y
After You Join a CPA Network
- p5 r' A4 b2 @2 i* W% v+ n' c# [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
Q1 q- d& d6 S. s% @# band make an attempt to get to know them a little bit.
8 ]$ z9 A! W8 h3 [1 c" DFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 _, ]$ m; J" c& V0 u% r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, \8 n k: |4 l$ x& |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: Y+ A/ P5 H( Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" f! h- T: `, Y3 y, T" ^9 z$ `bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus s1 f9 z" E) S e. i; O5 F
email.
) B$ y0 }7 w) l: fFor more helpful info about dealing with affiliate managers, check out:
7 t: s9 D) d9 n# V* d" chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 w5 w$ J$ Y1 P$ }http://www.mrgreen.am/affiliate- ... iate-managers-want/( A# ^9 l, a! Y: \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: @$ p7 ~; A* k: F- V7 R# w% m R, @
Set Up Web Hosting
0 a6 o6 C2 Q* b: W5 |8 d- GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) J$ B) s9 F2 e( p% labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 p5 C* G ^: \6 Z3 F1 Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 K% s' S- G/ {2 e* H; V
whoever else is on the same server as you.0 Z' s% S' T# n) [
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- t, |/ V% u6 j/ |enough that the visitor can't close the window before your pop up is even shown. You have about 36 B( i: g" `# `6 L5 ]' C5 R/ f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 R3 W3 Y. ~* z' T# L4 x, [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) k3 n( N! ?* ?2 y
house full of roommates (hosting customers).$ X7 E5 C; P% k) i7 \2 Z& E& [/ }7 c% p
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 z4 L' b, T* Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
: n# e* y# [3 W4 ?fit.
3 J1 ^; c. b* YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% W: _8 d/ P+ M/ p7 y9 |the rest of the roommates, by virtue of simply needing more space and resources to accommodate: b1 o- z. X4 j. x1 W% t/ N: j% K
their food. Everyone else's food in the house has less space to take advantage of.
4 M, i5 e( J/ P$ _; `9 X/ y" AIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% y: D0 t+ Y2 n! k+ b' M2 l' f; zany type of hosting this is a bad thing, and especially while running PPV traffic.
) ^, l5 y6 ?# d9 oIn the case of a virtual private server (VPS), everyone in the house has their own designated space( @( A: |) U5 z$ t: n, Z, u Z
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 \) ?6 a: k8 w6 _. @; x Qpartitioned, so that each customer can only use a specific amount of resources at any given time.
( w0 f! f, z4 y! eA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 H4 [1 J6 i; `7 ~1 W" E! ebelong to you and no one else can use up those resources. This makes it possible to serve much more. Q x. Q1 S5 i/ K4 v7 }' m
traffic, faster.5 H7 ?1 L: h5 e
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 T7 G! I2 Z8 N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 z$ n7 Z6 L. ?4 k
here:3 n: U! t4 A% W h$ E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 v: z8 F4 h6 ^! P' N3 o' I
VPS&highlight=hosting: `2 d8 @6 H* w0 Z) m7 a$ p
Dedicated-Hosting-vs Shared-Hosting* T( O6 u0 l7 Q; \: K& f: k9 C2 a+ o* w
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 n2 n; v0 d- P! hHosting...Your-thoughts1 C) A: d& H/ v) r2 C5 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ P% c! p' }$ p0 X0 K1 f* c' f9 tHosting Providers for PPV
# j0 L1 @& `6 c* i1 s. tBeyond Hosting
: s, p6 N/ L3 s4 F5 v/ r7 D" r5 _8 shttp://beyondhosting.net/, W( d4 J/ p1 r+ `" h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ \0 o5 h0 v* o9 X9 |5 }- q" Jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 ^1 F, N3 ?, B4 k7 R5 X
direct linking with PPV. Also, these guys provide great support.
- t- h' T8 l% W; y4 D, _9 L/ KProsper202 Optimized Hosting3 l8 z! M4 C- {' T( _ Q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* h1 W& R: t* ]; c5 H, m" [$ q; w6 O
CPVLab Optimized Hosting
4 T0 y- y; q. t$ P) g/ d- Y% o4 }http://beyondhosting.net/CPVLab-Hosting/ R& O. D2 i( H& I% L# h* h d- v
Domain Names for PPV
2 b: p( t0 l+ L: `3 m3 U1 [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 n2 Z. k. _, \9 S" p
where you're going to host your tracking software and your landing pages if you decide to make them.. ]# F- N0 ]+ P9 J( C% b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 ^9 L3 \/ @; h; g* `0 g% i4 `
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- V6 f, o% Y# J1 k5 I8 u& O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 F6 k) N7 _# n9 ]) j3 `! Q3 n
term or build a whole website.
: B0 W9 w7 D2 E! d9 C yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 N4 u4 C" L% b$ L# jtracking software on your domain. This is really important, because it is necessary to track your4 g( r' I/ E1 H- d
conversions down to keyword level so that you can optimize your campaigns. Without proper+ C/ @) S& c9 I C8 R3 n
tracking, it is impossible to know what is working and what isn't.
9 Q8 v# m1 z0 H2 ?- Q0 i3 y# r( eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 L1 l) [9 s n; s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 ]" C$ j. w% ^1 hProsper2023 @! `$ h6 m# F- s! X
http://prosper.tracking202.com/apps/
" M: `4 ?7 _4 @- PCPV Lab' _6 s/ o( |8 U2 v0 e S5 n
http://cpvlab.com/$ o1 W* ?1 M. V4 p1 L% [; d: M
CPVLab Help Videos
9 ^ Z3 {5 J3 I; `! R2 \: rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
" e+ J+ [% a) o. B+ S8 [As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
& D) L7 {* B- u! findustry standard.
! |8 t" x: }% L4 @* s l) G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" |9 K5 m7 r% n3 V o- g3 E7 G9 `CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
d4 `% O1 {7 M2 V2 N( a( agood support if you have problems with your installation.
/ B/ i+ X2 Z& p, iTracking 202% [8 j6 O7 D% H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 j6 ?) R+ r+ w3 E
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user u3 I8 z9 e: V8 N7 F# y
area. N( z0 `5 j/ T2 _
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 z- F$ X# v* R0 u0 kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: P: r6 b6 w! E
interface, and their hosting.; P; M# U& i% g+ P1 I0 ^, M
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( c \* p2 t$ M- \6 {8 H
and targets which you are bidding on. Leaving this up to chance in order to save money could
- U3 Z/ M0 z/ [) Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" ~' r: a7 s9 iwere using.
7 ?4 ^+ K, g* Y4 k+ IChoose An Offer) [1 W' R! M6 P" F3 r3 i4 t" z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ {, S" i" e* N6 t/ J
Lesson on Offer Selection
b7 V5 V! ^- p1 U: qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& s& F) C) ^- s7 J+ n6 UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 c+ N B$ U- t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* K! p+ g% |: f7 Q' T0 y6 tLeadImpact as the traffic source.. g9 J6 B' g# E2 G
Now the best way to learn how to put all of this together is to just get started. For some variation in: I/ s9 k# A. f# v( m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, g, a) i( c+ `8 n4 pcampaign.
/ |1 Z9 q! }+ A, R m5 SWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 C8 Z/ H6 t, U* Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 f- O0 ~3 d/ R. T
that all traffic is accepted." k5 j2 o2 T5 F. y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; d' w- c/ L5 vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 L- Q& K6 Z' `! u: H
get creatives like banners or images specifically for the offer.: Q8 g F/ X1 e4 s4 c3 g0 [- e& F, [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) r4 F' _6 N: b6 H5 ]8 C7 h
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 r* z1 a7 J0 r, {, K
track my keywords. Without doing this, it isn't possible to see what's converting.
1 N% e1 r% w2 x" tIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( v9 X i4 [0 ^5 w4 ]6 R1 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 r! C o, ~' g' t0 m/ `+ r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; f2 h) }! s2 u3 I) pbottom of the page:
/ o1 U+ Y9 c) zNext, I have to cut and paste this pixel into my offer at Ads4Dough.% b. G6 Q d" Z+ J( `! L( q6 {# }& ~2 J
Click on the offer → pixels → Add a new pixel and this comes up:% r! C: f# Z+ P( d5 Y5 _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) ?9 k! H& O8 I9 L
from your software into the box that says 'Enter URL of image to load'.
" t U$ m7 b. G2 lOnce you do this, it should look like this:1 U! a0 N+ C9 r5 P8 q* }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) r; I+ b D& x) R; {4 ~" q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, W3 B6 ?- m. P! S. h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) n7 |3 U C2 R0 oProsper or CPVLab. j" w$ ]# k; U! I H* }
4 X! k. a. h" }: x. z" j+ E+ C0 Y
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发表于 2012-12-27 18:47:17
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