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PPV GUIDE [PPV新手入门][28页]- M: M+ }% b& v* c0 C' ~ g
详细的请下载电子书！
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8 A5 z% I2 I& Z# G% M$ z3 E2 h: ~& F
Newbie Guide
q! Y8 u* O2 P3 ?! ]PPVPlaybook.com" d+ j) `0 d, r5 v7 f
Tracy Shaffer% d* [, ~$ K' \. S; d
David Ford" t# _. h, T# O) h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 K# V4 K; E0 q
Getting Your Mind Right to Start Affiliate Marketing, R, M2 u3 {; S0 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ ^1 d( N: [- W1 c$ d- P* f" Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; H& O! }& |9 [5 c Fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 V7 w3 S: @! [+ l: H o/ rwith any success, these claims are laughable and far from the truth.
! s: \3 ~, ^7 Y* \: E+ @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- K5 Z; ~6 O$ {& ]2 ~* Q# `
flow management. The main benefits are the low barrier to entry compared to other businesses, and& h$ x" e0 f F, h- y0 o5 B2 a
the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 y% j) p2 ]+ y1 A7 j) z' y( a7 Poverhead.3 s% h' i. j( g" h1 p4 a
The winners in this business are the ones with persistence when nothing works, who know there's
1 D3 W6 s: ]% D9 s @: cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 P* M1 m$ d) W4 o0 j" GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ G- C9 |6 i n/ s% z kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* q4 K+ m2 y. k4 R2 z8 k" t& M, k
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 I( ~5 k! [, x5 p. R1 t$ v! Z
learning experience available to anyone with a few hundred bucks and the ability to open an
: b+ p ]8 Z% K" ~! l# H8 nadvertising account.6 R' N7 |# T/ U8 C1 G
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% a8 d' l2 R0 d* Y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 s: @, S( o1 e% w& b0 {9 m3 e! Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' E( Y6 `. Q! v5 X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. L- V3 }& X' ?9 XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* Y4 @. i5 e1 s& ?$ R7 ~started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 |$ z7 R% D1 ]( g% }
started building.
* W" Y' Z, H) Z3 gThings you need to get started:
6 |- q1 O. w* V0 g1 b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ c; R# R' p. A- x/ F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. o, S; |; Y0 Y% @9 F' b/ y. o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 q; i2 Y! d; o# O$ P+ o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 N) R' l! V7 ^! [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 S! }6 r6 Z+ M: e* @+ I' W
with PPV.
/ M8 A6 M$ L2 cBasic Getting Started Definitions: W0 u, H3 e- g! q$ O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% a1 ~2 V& ?/ x! M% S
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 A( q9 D) Q0 `# g; l' J/ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& N" D( y. y* x( Z+ C* [: utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- L! S3 I5 v/ v( q+ W6 f( rCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, h3 E1 R$ a7 v, q( v. l/ p$ ^
receives a commission on that product. An example would be the Amazon.com Associates program,
% M" U1 d% i1 ZComission Junction or Clickbank.; K+ K/ Q" }& q1 U% w6 p" r' F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- a) p" C8 B5 ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 Q7 f8 f& p T: o# ibuying a product. An example would be Ads4Dough or Neverblue.# }- l y6 H: q' N2 G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( D. y( ]6 E9 `0 [8 C2 P3 ?& ^6 n
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 o8 k7 k# S# t% ^$ j
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! b% C& j2 Y( P4 S
right from the start can really help you.
: s8 N0 h' T$ w. APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served \4 B) x% E8 M+ T' ^9 j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& x) @' G0 p( n( W2 X
view, starting anywhere from .01 or .015.$ f5 P, r: m( U; r+ n
In order to use this type of internet traffic, the affiliate can sign up with a number of different( z1 s/ X. e" U4 N; E- Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: [) Q( }" k! E* r! Z hMediaTraffic, and AdOn Network.- ~2 s# K# y6 \: F, w$ M
Don't popups get blocked by pop blocker software?7 ?' ]2 H% |! B% d# h' i7 h
No. Popups are served in a new browser window as if the visitor had opened the new window R! o, d1 O6 D# ~* C$ [
themselves.0 V$ P2 e3 ?, B2 k) m1 j0 C
How many popups get served to the visitor?8 s3 Y, r1 e3 U+ ?6 m' v
The number of popups served varies depending on the PPV network. Some pop more frequently
4 F, A) C% N; m! E" c# ?- [3 W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' z$ T" A) O% f
serving this kind of advertising, so they have to toe the line between keeping their software
. M0 h' A9 r4 X: n: m, S: Ldownloaded and still making a profit.
+ x) |+ [+ G: N2 N- cIsn't this type of software bad? Why would anyone keep it on their computer?
. x e2 G) b" nNo, this type of software doesn't harm the user's computer.5 S* \3 O& x6 Q9 {5 N% t. H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 ~) ^1 M4 U" J( n, U1 }toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 K- J. T2 N9 T. @
that they can continue to have access to the incentive.( ?! n9 W7 o" L' U$ s- s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 O5 u7 h, u) ~5 W- Y+ S+ KHow to Get Accepted into a CPA Network
% A6 Z5 ^* R% K/ [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 X y* x- W& s( V0 @ _6 c; wto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 K5 i A6 Q3 Edifferent networks.
& v1 J9 G2 ~' P/ W' Q$ AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' ]' k) h3 N" h9 a& \8 ^! C) B
application and be as specific as possible about your promotion methods. Usually some time after
* W1 i, S' R' Y- A: _% X4 ^receiving your application, the company will call to interview you. The phone interview is a critical
' M; L t" x& g9 M9 d% o+ tpart of the application process, and most networks will deny your application outright if they can't get, X/ a; ]* s% s; S
you on the phone.
! z/ i) J1 j* \$ @" MOften, the person who does your phone interview will actually become your affiliate manager after
1 o. B' t* T8 b0 E* R+ Cyou get accepted, so it's a good time to put your best food forward.
5 A# N1 O" `& v9 sYou might not relish at the idea of someone grilling you about your internet marketing methods over
* M( J, q3 l8 s3 |" rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
8 Z% e$ m j0 {# c- F/ DWhat methods do you use to market offers?8 _5 ]3 ^7 V$ e) i, @# j
Do you already have a website you will be using?
s) E, f$ ~4 K* G+ v* n7 sHow much is your advertising budget?1 ?- }* B) Q1 U, c
What other networks are you a member of?
( \, I" Z+ }4 U* vWho are your affiliate managers at these networks?& {6 j0 o, v1 W0 f+ C3 R
Do you use social media (Facebook, twitter, etc.) to market offers?5 \$ H+ R+ x1 h
How much traffic can you drive?' C( J Q/ H; b4 d8 K$ C; O0 ], h
Do you have a personal recommendation from anyone who is already a member?
8 S# w5 d( ?- Q* ~% v: C; ]Once you provide satisfactory answers to these questions, the network will approve or deny your$ ? i; I! j0 I+ R+ z: H' }' ~* \
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ W6 k! P6 ]+ C3 r0 N/ ^/ Q4 Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
V) l) p$ x4 {; I+ Ifor the network can be helpful.
E) r) k) `5 mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; _% C/ P; J$ \5 z5 w6 mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" J, Z' V; a' @6 t' r9 f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know B1 W( s# e9 j0 P; ]. C3 R9 R2 Q
people can open a lot of doors as far as networks are concerned.
# G# y( h+ n. a4 c2 [After You Join a CPA Network# z: [' J; c; O6 a; s3 j8 R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. F+ J( A( _: a) e. ]5 aand make an attempt to get to know them a little bit.9 N( |) g. v! W. H! Z( p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 g2 q+ @+ E6 m3 Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ D( N, v; K! x- C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( j6 s1 t( v6 B1 X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 ]6 J8 W) i, N% O9 W3 E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 t$ ]) h/ a/ Q" f% [& w+ N; vemail.+ @4 N2 Z3 F) q
For more helpful info about dealing with affiliate managers, check out:
& i. T; }" `1 zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 f) ^. z9 w& V6 thttp://www.mrgreen.am/affiliate- ... iate-managers-want/: [9 L( K$ P' X0 L! {# B( A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 X; M8 F- O( a; w7 o* B3 u) _
Set Up Web Hosting8 D" @+ \1 T1 y. {* s- P2 i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. ^# \5 p- q& Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 y* K8 N. D/ Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: f$ v: F1 @& @& p# f6 Vwhoever else is on the same server as you.
' s* s1 | [5 j* FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 y% k) A8 l- N+ D% p8 u' J: aenough that the visitor can't close the window before your pop up is even shown. You have about 3
" t+ O' c4 X, j# O9 y ?% I# Mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! C" G, \( u& N& i1 MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ u% u" M7 |1 j9 u& N! g& C; w i* m
house full of roommates (hosting customers).9 i& w. s7 W) ?6 j/ t5 P# B
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 v& ]/ m, f) q7 `1 Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, v# C1 O1 ~' H; J* C# Cfit." G% m& h% y3 |( _$ N
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 y4 q4 f* c" ~/ U& Z! T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 `9 Y! j' Y8 h+ m, atheir food. Everyone else's food in the house has less space to take advantage of.' U' o; S o- ^) A
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ @/ u$ M. ~( R
any type of hosting this is a bad thing, and especially while running PPV traffic.
# H" |4 I1 K s/ b" j. m+ F2 ]9 dIn the case of a virtual private server (VPS), everyone in the house has their own designated space! {# N" e/ m8 W" k
inside the fridge to put their food, and other roommates can't come into that space. The server is
y6 y6 y4 P! g; ~partitioned, so that each customer can only use a specific amount of resources at any given time.* ~2 L: L/ d% l8 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! Z$ y8 Z8 ]9 J/ o1 n% @9 }8 P- r
belong to you and no one else can use up those resources. This makes it possible to serve much more, G" ` H& U3 {: Z1 `% H
traffic, faster.- e+ R/ A6 u2 {7 t* u' w5 {0 m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 v# @3 U) w3 ]5 H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 U6 y6 s0 L3 H4 B5 i6 I
here:" {, E5 P9 l2 F9 z3 U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- f' |% v# Z9 l& v* d6 E
VPS&highlight=hosting
$ S- k- [ h/ kDedicated-Hosting-vs Shared-Hosting7 v5 F a/ R0 z" O8 @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( a- j( K U% h4 u8 S* m+ ^
Hosting...Your-thoughts; Y: ]" o/ F, \+ T2 E3 O: f- w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! C- v& f9 R- o% F) q" i) E8 U
Hosting Providers for PPV) v ~' S5 z/ X; Z+ x# }! V
Beyond Hosting/ `& f X ^7 f( M9 l# e
http://beyondhosting.net/
5 U/ `% C( P# J/ sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" J/ N8 m! b& [5 U
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( e6 N3 H- \0 Y& y' C/ }
direct linking with PPV. Also, these guys provide great support.
7 Y+ z( {3 N4 a8 G! [- i; k! FProsper202 Optimized Hosting6 W* d6 i5 o/ f Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 X# k2 s" K' P9 h, M; A: e
CPVLab Optimized Hosting
: E3 C+ @0 K% w! w' V% G( A" j2 B/ i! Vhttp://beyondhosting.net/CPVLab-Hosting/
8 _$ W3 A/ `# u$ m- k, yDomain Names for PPV& z4 N9 P! K4 b( W7 W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! y; T& K# @2 ?# \2 ~( H& owhere you're going to host your tracking software and your landing pages if you decide to make them.
8 S7 a0 h8 w2 A) S' b7 X- e2 H) sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 r: g( A+ V/ v9 Fbland one is fine to start with, to host both your landing pages and tracking software. The .com,7 Z2 a6 G6 U+ U2 W7 ]+ D9 z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 j6 r% b! l& e- m/ G; `
term or build a whole website.$ N) R% s4 {; y9 P" [. Y" I) I
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ f9 h/ m f( Q, w# Y7 Y0 O1 P2 h- gtracking software on your domain. This is really important, because it is necessary to track your' u1 y9 ~4 X' }' L5 A
conversions down to keyword level so that you can optimize your campaigns. Without proper3 R: ]5 i3 R4 `0 E4 U1 H
tracking, it is impossible to know what is working and what isn't.
8 l6 ?3 e; S& j/ jTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 E0 h6 s: ?" H# {7 |is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 m% E1 U8 J% O5 f7 [% E; oProsper202
+ k1 x- Q6 C3 w4 H6 \http://prosper.tracking202.com/apps/
' q+ o* m @3 ?$ f, X0 h7 J; UCPV Lab6 `/ p0 j1 H# |1 f) B! e1 o
http://cpvlab.com/
$ `& k d7 K6 Y# J! BCPVLab Help Videos
; m! j& G9 J; N, R4 ^! X; thttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 }$ @+ n" `4 KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ `) {* v+ \2 q8 F) k+ Tindustry standard.3 E2 q3 v; ?) Q7 `# @/ O- |" ]3 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 R# N* x7 B. Q+ r" y1 n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ N# a8 j4 l! B% e5 a: s( y, v
good support if you have problems with your installation.
~/ Y0 O& A3 `6 @/ ]Tracking 202+ l5 @1 I. F$ w8 A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( c0 j" u' Z6 n$ Z7 W5 q6 L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 Q3 M+ w/ A* T8 q1 o( x: a+ x* Q: `2 ]
area.8 s% S! Z) f: `3 p. H* w" t
If you choose this option, keep in mind that your tracking software, one of the most important parts of) }4 g' l; D) V, r$ E! q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) D6 P$ |# w3 e6 b- z% `
interface, and their hosting.5 O5 I | c; q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords p( K: e" a7 ]: O$ ]' T
and targets which you are bidding on. Leaving this up to chance in order to save money could* V; C' ~! I3 z, C6 m
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ @" z% F) f) v
were using.
4 D, \; T/ t3 @4 V+ _. n$ r* V) VChoose An Offer$ d8 J7 S5 p2 W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 t3 |5 Q F( b/ j2 QLesson on Offer Selection+ Q; {( ^+ F4 f+ V* J1 h
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. n2 P$ q& p8 Z4 ~1 F8 I m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 e9 k4 t2 G* ~3 h" }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; k( I/ T6 c ^9 ]8 b9 `7 n+ h
LeadImpact as the traffic source." j0 a; c- y! f. |& Q% [! T5 \; p
Now the best way to learn how to put all of this together is to just get started. For some variation in
( u, {: p9 P( [" d6 Y3 lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! N7 H" C& J |
campaign.
) w1 _+ L2 Q0 t. O, |4 ]When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 P; H& E7 P7 N( F9 ^2 dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; e2 o0 C( B* x4 Y) q2 V; [
that all traffic is accepted.
/ ]4 [/ K E3 e0 p" ^. Q' v; Y( UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& y& G: K) T1 }0 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 A0 s, ?& H1 E# h# P
get creatives like banners or images specifically for the offer.+ Y ^- j8 X2 e- [2 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 N: w5 X+ R- L- C7 L/ XBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ q% C2 s+ t- C8 u1 o- G
track my keywords. Without doing this, it isn't possible to see what's converting.
1 f3 C. m5 g8 ^% ]In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! Z& w4 y2 C* Y6 n. h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 i* Z* u8 Q; L/ m! [6 }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- t, u8 w- ?: s! M
bottom of the page:
3 o5 E: D. b8 x- A) BNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 C. z( @# E+ p4 oClick on the offer → pixels → Add a new pixel and this comes up:" ?3 }4 d' Q$ y$ B5 C. B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" z- G, N. ~4 H- Wfrom your software into the box that says 'Enter URL of image to load'.
2 \( T' d' S3 Y% {6 Q( s' h4 vOnce you do this, it should look like this:
, W$ F |. Y/ T9 v- O9 V% z; N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! c) i+ Q( N3 J _- t P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) q+ M) ~) D7 ~: `9 f/ \8 c6 W) m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, e6 H3 g5 o/ O* y6 Y
Prosper or CPVLab.$ H1 P s3 j8 d- u; C/ a3 i- Q
4 ?9 x% u7 f: O6 o6 |$ X7 S |
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