|
|
PPV GUIDE [PPV新手入门][28页] x, X* Z" X! C5 K! b3 m
详细的请下载电子书！1 v, C# ^9 u" C9 p, V
5 d% y2 d* [# G) s6 l, X6 n: B @! R5 r4 M; M: n
Newbie Guide
# Z& T; c' d5 l6 ^PPVPlaybook.com4 u* w2 z# b2 d2 M
Tracy Shaffer
( t1 `8 y( I# \7 |David Ford$ s2 q+ ?0 E: ^. E% R; `9 E: ?2 y$ L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# y) A8 d. S, \2 U+ Z* qGetting Your Mind Right to Start Affiliate Marketing
2 Z, u" U+ s4 |; J1 w; ~' nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- \' E+ f3 Y+ q( S- A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 f9 t9 H! K. G/ u+ W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
b8 N6 z( Q) k! {with any success, these claims are laughable and far from the truth.
) ?+ I+ b5 w% B L" ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ `3 @% M* ?% t: S" P/ g
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: P: a8 ^8 m v7 k! bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 }* R3 o! f4 t- {2 o0 O. noverhead.
! q- M2 ^3 \+ N2 C. h v) r0 ^The winners in this business are the ones with persistence when nothing works, who know there's
) _$ V% O6 L* @2 z+ Q, nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ c1 [3 b! i1 d" w5 x$ LThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, s: K1 Y% B" X2 X# n+ D8 N( Y- r/ D+ Ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; P* W8 [; O6 B, d
Most of these things happen suddenly and without warning, and they all contribute to the amazing) F- k! J F8 k/ _- ?7 L
learning experience available to anyone with a few hundred bucks and the ability to open an/ G3 O+ i, W% F
advertising account.0 C8 S; h: m5 a9 Q5 k7 N+ g: w2 W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business f ] b) i9 D4 A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 O( Y* v7 {4 h# j" W. w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 n0 P3 s; ?" {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 F* Y+ v2 R( X/ q4 QWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 }% X* T: I; i$ z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* k1 f! C9 X) a, x& Z. n2 }started building.2 h$ I! e G5 i) V8 j u7 k* q S
Things you need to get started:
) U6 y! c/ E& I9 N- g _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) X* X4 J3 |4 p3 {5 g% L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; B, q! \3 F! L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( {, y) o5 ~6 K8 T/ y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& V9 e; d% F" j5 ]8 \/ \This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 F+ u* E! T3 L- Y$ b
with PPV.
* K" @1 {3 p2 J' N- tBasic Getting Started Definitions
7 f3 r0 t7 Z; Y, r% @8 n# ?( F( d3 mAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" x+ \3 }! D, x$ I1 I: L; `' raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! R6 w0 k, X# y" \, G$ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 g; N9 H2 M& v7 y' Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 S" o7 z' Z/ e ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' S6 Y# ~, W# N8 q
receives a commission on that product. An example would be the Amazon.com Associates program,- ~) @) I# }0 U0 ?
Comission Junction or Clickbank.
- c w) K2 A# E) d0 y( ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& V2 }# U, V. u7 i( Van action like filling out a form, submitting their email address, signing up for a service or sometimes
& J6 H u' C" q1 mbuying a product. An example would be Ads4Dough or Neverblue.+ l; @+ t5 V" y- e2 L$ S- P4 Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) a% M! v8 r" r3 d- |* M; }7 b0 daccount, getting the affiliate approved for offers, bumping payouts and just about everything else- U1 U4 F9 q' y* p5 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: D( D( z) W! C% Dright from the start can really help you.
5 D0 K- q" N% z {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- G% p7 ]4 N* C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ T& Z/ D0 ^; k2 D1 }* H9 l
view, starting anywhere from .01 or .015.
! w% [" v C, j( e" g) hIn order to use this type of internet traffic, the affiliate can sign up with a number of different' _! [4 o: Q8 U% p+ x& r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, b9 t7 o% z& I( {; _. d, U# y9 F
MediaTraffic, and AdOn Network.* z7 a% c& l7 @2 A- w5 }* V
Don't popups get blocked by pop blocker software?
9 L3 d: ]+ h- a8 u4 p* @No. Popups are served in a new browser window as if the visitor had opened the new window/ J3 o. @% M+ Z3 O
themselves.- G: v l7 I4 C+ Z \, B2 A2 V
How many popups get served to the visitor?
" {4 R5 | n7 i. J& eThe number of popups served varies depending on the PPV network. Some pop more frequently6 B4 H) k# {5 T* S9 n6 T2 s
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( O% h. t- ?3 A) X' B
serving this kind of advertising, so they have to toe the line between keeping their software7 B* \' c% p" Y7 }! C1 S" N8 G
downloaded and still making a profit.
/ M2 q$ o0 T2 qIsn't this type of software bad? Why would anyone keep it on their computer?
! u n) F" {, Q9 P' Y0 m, ^, `No, this type of software doesn't harm the user's computer.
7 H$ x* M$ q' @# tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
h( X$ ]4 {4 V4 _toolbars or videos to place the software on their computer. The visitor keeps the software in place so( n" z4 I5 A& G+ y% V9 P" n; }
that they can continue to have access to the incentive.
: J, D# j1 k2 Q8 A% X0 t) o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: d0 W5 e2 i$ B' O1 \( N
How to Get Accepted into a CPA Network
?* ]3 _2 {* o. w5 S% CIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! @1 T+ `5 [! b4 ~3 Z: ~to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 N9 k" H# n8 c' m0 xdifferent networks.
( x+ |+ E- u. x1 EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) c) R9 ?' L( e$ v2 V
application and be as specific as possible about your promotion methods. Usually some time after9 ^, O2 R. j1 _4 m/ j3 ?
receiving your application, the company will call to interview you. The phone interview is a critical9 \/ W _# _. H4 X( E% g0 s0 J, W
part of the application process, and most networks will deny your application outright if they can't get0 b P' E" W3 d( P1 l: r/ E2 d
you on the phone.
2 K: _# ^+ p: ]- j+ X0 nOften, the person who does your phone interview will actually become your affiliate manager after
' p# \! C5 o4 b7 q: D* c! `you get accepted, so it's a good time to put your best food forward./ x) [) i9 ~4 R$ p5 L0 y
You might not relish at the idea of someone grilling you about your internet marketing methods over
% @0 J3 y0 D$ Q. @, z3 n8 H- _the phone, but trust me, this part is critical. Have answers in mind for the questions:1 n# ?9 O: s* }: G: `5 ]# d' A! R
What methods do you use to market offers?$ X/ m; O3 ~0 f7 K+ Z l
Do you already have a website you will be using?1 O% | [, T- a! s, ^6 m# `
How much is your advertising budget?2 Y( C( r0 a* n& ~( I
What other networks are you a member of?
# A% G. Y" a# A, J6 dWho are your affiliate managers at these networks?/ f/ W- j9 B9 T$ S2 f' h' e3 E, u
Do you use social media (Facebook, twitter, etc.) to market offers?
9 w; q; ~2 d" C: m. oHow much traffic can you drive?" i3 Q2 O4 X6 g) `% g7 O2 C
Do you have a personal recommendation from anyone who is already a member?! y; e# X! ~& |) i
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ J) {4 r1 f" N" ]# X# lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
5 v* y6 ^& y4 Qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 z4 M6 n1 z2 N8 D( e7 R
for the network can be helpful.
1 p) J' S) \# P/ LTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ T9 S. i7 V1 g6 Z& T
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' P) B8 \2 O8 H0 H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# B/ S3 ~3 B7 T' l2 ]5 M8 u2 m
people can open a lot of doors as far as networks are concerned.' f. K; P9 \% w1 {
After You Join a CPA Network
" U$ y7 j, T( `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 `; H, T( D0 Nand make an attempt to get to know them a little bit.
\+ q! l$ m' |! I3 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. ~ u- @' n$ ]8 \
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, \6 n9 J1 C; b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 n2 i1 u' u0 J9 E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# b# Z2 x" v1 o; U2 t H3 p% k, v
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. `* U4 m1 Y9 @$ R/ @3 J4 {email.
1 A# h1 u6 N; I1 Q# Z" YFor more helpful info about dealing with affiliate managers, check out:
7 l* f- y4 B: i% F3 s% T6 V& Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 R# n6 v% O5 ~6 T; Ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/ M+ {; e& ~) ^+ _# V& o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, O/ y' Q. K2 c, G
Set Up Web Hosting4 D* v. p" L; l) {9 r9 C
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ Z- R& [& A; @5 p0 H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 |" k: L# ^' D4 Z' [! mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 k6 n1 V( n" R5 o& _& Kwhoever else is on the same server as you.: H% w; }% v* x) Q# V
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 [- g- s( ]$ U8 {" ?enough that the visitor can't close the window before your pop up is even shown. You have about 38 A& v7 j/ k. J) y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; W/ E: y# c+ G9 n. |3 o5 z0 [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" B, G! e. X0 ]- [6 ghouse full of roommates (hosting customers).
% n* p! B A0 N/ ^3 `: [$ }In shared hosting, this is like having roommates where everyone has no specific designated area inside8 a% }% C2 N& a' b: ]2 K) c
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' t0 c D$ ~# v* u" ]
fit.
1 Z3 x% T( r7 \Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 [, `* T4 `- f% u
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 Y; R& k8 K8 g: T8 [: [; F6 W% F
their food. Everyone else's food in the house has less space to take advantage of.
9 @: M' M9 C! \0 j3 fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 J% ?. r0 {! R% T( n* fany type of hosting this is a bad thing, and especially while running PPV traffic.! ^( ~6 `. K$ y% t& Z4 o4 Q; V$ a
In the case of a virtual private server (VPS), everyone in the house has their own designated space+ L0 W5 L, H% A& e7 P- |
inside the fridge to put their food, and other roommates can't come into that space. The server is
' @" p5 k8 g0 D4 Xpartitioned, so that each customer can only use a specific amount of resources at any given time.9 I2 @3 F6 s& G: @& ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 f3 ~# z* Q/ Y6 W2 F% }belong to you and no one else can use up those resources. This makes it possible to serve much more- N) | Z! f6 F, H
traffic, faster.& h# }6 b1 [: ]# N. E7 w) x( ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. c& {" t' i2 @$ d* `
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# r Q6 b" n3 @/ {
here:1 H% R+ R9 y( k6 N5 ^
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% {$ l9 z8 K) ~% N4 F9 Q4 q) ?6 Q
VPS&highlight=hosting4 o# m$ d( l* b W
Dedicated-Hosting-vs Shared-Hosting# ~/ C: @ t% ?6 W% P+ j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, l, f; H0 \; ?; D! n) R4 ?! o6 t
Hosting...Your-thoughts
% b; E2 S6 N$ ]8 U- ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ ]- O* ]* s4 ~4 G! n3 @; hHosting Providers for PPV$ X* {; w% ]( N U, @% Y
Beyond Hosting
$ E* g, a' e4 g% x; `http://beyondhosting.net/6 A2 i) U' V9 {; B( L ^& v7 @
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' ]1 O6 h( q9 x+ J' v- \8 D1 [. Jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 u; v8 F! y% \* }% O
direct linking with PPV. Also, these guys provide great support.
, A- V s3 }% H l h8 }2 OProsper202 Optimized Hosting8 p) B: h0 B' D/ P' D
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, Y4 h, B% s4 e0 s6 P6 Z' aCPVLab Optimized Hosting
7 o3 c7 c0 Z2 y# u) L0 Jhttp://beyondhosting.net/CPVLab-Hosting/
' B6 c0 F% R1 j) H5 LDomain Names for PPV! E" d7 e- t& [3 Q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* \ j' i: `: e0 X3 Z* G. Y0 i! C `
where you're going to host your tracking software and your landing pages if you decide to make them.
' _7 ]0 k8 b' `" e- @5 {. g2 s4 }" rOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 h2 \2 F7 L, f5 Y6 C- |" ^5 `6 h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 [3 I! F$ G! H* i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 w2 W+ Z# p( F& ]1 Tterm or build a whole website.
! |( v8 r6 W+ P- L6 a! gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 s& p) E3 Q: ?0 S3 o$ N$ v
tracking software on your domain. This is really important, because it is necessary to track your* `, l8 |3 @/ r- Y3 n
conversions down to keyword level so that you can optimize your campaigns. Without proper
F& g$ P5 Y: Z' ztracking, it is impossible to know what is working and what isn't." V0 P+ q8 U/ F
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ n. I5 Z3 C" R6 e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. ^! c$ r! {$ X' A. J8 F; o
Prosper202
0 }1 S8 m5 ^& z- Q8 h. L6 l6 ehttp://prosper.tracking202.com/apps/9 f% l8 g( Q; V7 t6 p
CPV Lab: n4 s0 x6 [. m7 f3 n i8 Y1 s8 L
http://cpvlab.com/
0 X/ g* f; ?+ f) H. n4 {CPVLab Help Videos1 e& h0 h! T0 i
http://ppvlab.com/oweiw/oiurw/vdm.htm1 H% `0 ^" \3 X( M0 T
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; c4 \) d0 I' M b& p
industry standard.
- W: f6 x U S) S/ I9 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) r( @5 [7 {1 V0 rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% t( q! N' N) g
good support if you have problems with your installation.8 B L( T, m& E* a0 x1 m
Tracking 202" o4 `6 G; i! h: |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' A. m$ D: r) G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' f6 s. [) O5 h5 T3 h- Harea. w: e" K2 U4 E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
6 h7 E' j% z- C/ G. {your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; C3 A, Y3 ?5 Y: O* p4 P; i }. E! w
interface, and their hosting.' C d; C: V) f3 Y$ G0 H
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ z& h5 o: n# }- M% K) u2 k/ land targets which you are bidding on. Leaving this up to chance in order to save money could
+ x1 k7 p" s, y' v) q# vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 P; I1 B& ?2 G% X5 O8 wwere using.* ?' d& F6 [4 s6 c: h3 N
Choose An Offer1 P( x$ X) E% ]7 w! {( M
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
V& V+ O1 C6 KLesson on Offer Selection
- l# b7 D% s$ _0 K, O% d) hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. F. ~8 i5 s9 ]8 H$ zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- E% D8 W# R& G0 m4 n# N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' v& v/ Z+ \9 _" o4 ULeadImpact as the traffic source.( {/ Y0 D# B! V! S$ O% `
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 G1 N6 H4 T2 L3 c3 w7 w, G* \/ V3 Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 O7 \/ @! l# E5 K7 ~5 S8 B7 B5 Ucampaign.
! S. s( s% j1 D+ M" d# q9 i4 dWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* z* r# O5 {: P6 E9 T J( X# \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# m; ?8 s1 d: O) T$ p3 bthat all traffic is accepted.
5 r' R/ l6 z4 o4 G& ~* E* pFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 a) `1 [1 q9 M9 J
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( i: Q4 Q$ z$ x! F8 x1 T& hget creatives like banners or images specifically for the offer.& a0 {0 l0 L/ {! c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" E' S" G$ r) d6 ]/ P- X8 ?! v# f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, S5 C) R# j0 _" H0 t
track my keywords. Without doing this, it isn't possible to see what's converting." N. [, x& Z1 x7 a' C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! h* Y6 K! C1 R l ?$ V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 [5 a' D; u9 U; m, }
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 P) v/ q6 f7 n; c9 D
bottom of the page:9 Q& w7 A7 [3 M7 w* l* S# U/ F. G
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' A$ _3 C6 J# o- F7 k2 b2 f: w* v
Click on the offer → pixels → Add a new pixel and this comes up:
! S2 n# ]; f- v. @" O' m5 HMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. ]! d7 M( V! ]0 \, G D$ C8 Wfrom your software into the box that says 'Enter URL of image to load'.( b' f, q1 F4 N
Once you do this, it should look like this:$ m7 l1 M L/ i1 k" \# ]9 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. B; \+ S. t+ V gClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 v$ |' G9 H5 mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 L7 ~( t H' Q2 O9 v( L
Prosper or CPVLab.
' T7 S. |7 U) [0 M1 n! L+ J2 C( }; J. k7 l9 E, `/ |
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
