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PPV GUIDE [PPV新手入门][28页]
; s" L# Y3 w. y( V& E详细的请下载电子书！
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Newbie Guide
( H3 w; w( k4 Y% X$ e' `/ APPVPlaybook.com
5 l c; P5 B/ Y. k3 iTracy Shaffer
: ^- ^; E6 o4 @David Ford
9 I* \- O* ]+ X8 J3 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 ^4 {4 Q! H ~! a3 r. W0 ~: L) M
Getting Your Mind Right to Start Affiliate Marketing
3 E1 K2 ~9 I0 N5 L1 C/ l4 p9 e hThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ Z' _, d) d W1 e1 R) `- I1 ?0 pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 W! J6 L& v0 Y# t# j- q1 O5 ?7 j
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" ]/ O6 m5 k$ t, d; L
with any success, these claims are laughable and far from the truth.2 g+ i- q" a( B. R0 Q/ v2 W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ F! M+ ]8 P$ t) V7 B# |0 y. }* E$ t
flow management. The main benefits are the low barrier to entry compared to other businesses, and( C3 t! B$ F/ y+ Y X
the ability for a marketer to be a one person shop and make an incredible amount of money with low% }2 C; h8 b- ]# G8 I* V
overhead.
6 M, [; f/ h3 K) G/ i$ ]The winners in this business are the ones with persistence when nothing works, who know there's, _" q) J# E- O( U
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; t! f/ k: D1 x* |8 W: oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, C0 ?1 g2 a/ D4 F8 Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; n# ^& v2 x/ s4 \Most of these things happen suddenly and without warning, and they all contribute to the amazing
( T4 |( ^( Z6 v: ^. I7 E/ b( n7 O1 ~learning experience available to anyone with a few hundred bucks and the ability to open an
* H8 r, `+ ^- I; l/ Radvertising account.$ _% u: S/ Q! O% `% n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 \4 B" P9 t" d% M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) ~) s, z' p/ ?3 Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# V* Y( B* Z$ w- K& \+ gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' |; t2 ], k# I o; K8 Y1 t! o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: i$ p0 R* `5 H* o, B9 rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ ?2 r+ X: Z4 v" S+ Y; U
started building.
4 B6 m' Y" `4 H) `Things you need to get started:
3 y, u) _$ g! Z2 ], m0 b: k6 r9 n! y" D1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 |4 T p: c2 ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 c& Z5 ^* j# M! c8 j/ E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ i( F& J: g, P6 {$ Y7 j- s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' C- L2 M% D- [4 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
& |/ C& T" y# m bwith PPV.1 J- U6 [" t( B& v2 p
Basic Getting Started Definitions
7 Q$ N; A1 D+ L3 RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 ~ Q- F9 `1 u9 x3 M) Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* x) n P8 J/ |' j: m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 ?9 L! F0 D: r: ?4 k3 {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. u/ x: M# ?4 }3 @* n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% K0 }0 Y7 ?# l: ]6 d+ m oreceives a commission on that product. An example would be the Amazon.com Associates program,; [' G' M7 B0 v3 Z/ h6 S/ h
Comission Junction or Clickbank.
. ^' W- y2 ], qCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 a' F7 W' C7 q, pan action like filling out a form, submitting their email address, signing up for a service or sometimes
, _# K$ L$ U/ S- B2 H, bbuying a product. An example would be Ads4Dough or Neverblue.
+ N" v7 v, P0 U% n- _9 }2 Y% dAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 Z5 ?" s g6 i2 A
account, getting the affiliate approved for offers, bumping payouts and just about everything else* w( ]; P& t8 p2 @% E0 U% f
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* f& l9 [2 C- {, f. }2 Jright from the start can really help you.0 p3 N5 f3 r5 x& f k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 U* X, q. m4 X( @9 J: p) Sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. x* g7 W8 |. p, w' vview, starting anywhere from .01 or .015.
8 K5 g- x0 e9 S' q6 j0 l& E& A' OIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 m" D6 h- ^- j' L- W8 \1 ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' u# l' z9 P& Q- l7 t! MMediaTraffic, and AdOn Network.; M+ g7 f- W4 k. P
Don't popups get blocked by pop blocker software?4 Z+ C2 @2 L4 R3 m! c+ ], A; \
No. Popups are served in a new browser window as if the visitor had opened the new window
; }( V5 _5 M) `. gthemselves.: j9 b M& M5 g- q/ `6 I
How many popups get served to the visitor?8 R1 @1 |+ P2 p7 U
The number of popups served varies depending on the PPV network. Some pop more frequently
0 u4 ]. c- i, u- B0 S1 C- J7 L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ ~1 U% k" R" k' r; }) aserving this kind of advertising, so they have to toe the line between keeping their software8 F, T8 C" v; P2 T+ u9 h0 D
downloaded and still making a profit.
( h4 r" t q8 s# N2 G9 vIsn't this type of software bad? Why would anyone keep it on their computer?. X. r: v. _) p& j
No, this type of software doesn't harm the user's computer.8 n9 v5 U3 n1 Y0 P) x8 e- u
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 \) r; M0 D% R6 r$ C* d8 _8 |) K
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# J* A) ^( K% f4 ]) D1 Kthat they can continue to have access to the incentive.' j; g! S' N8 H, y# w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, t2 U* H4 L# h
How to Get Accepted into a CPA Network0 E- v' A% U5 @. z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) c0 }* k% r4 V: a4 q! m" o
to start looking for networks is Offervault which lists offers and lets you compare payouts across; ~& ]3 W& T3 _* L/ r
different networks.
6 c. _! s- {$ h7 XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) e- r M5 \5 r) d
application and be as specific as possible about your promotion methods. Usually some time after( y6 F( i9 \- ?( ]) G+ r
receiving your application, the company will call to interview you. The phone interview is a critical) J- R/ j7 q) \! I
part of the application process, and most networks will deny your application outright if they can't get% m" B9 G* e# K5 Z3 u6 e/ b" f
you on the phone.- w" I1 m& S+ O7 h3 e
Often, the person who does your phone interview will actually become your affiliate manager after
8 W* Q9 k5 O2 d: fyou get accepted, so it's a good time to put your best food forward.
/ |; c( U) k5 R$ Z; o i% ?% `6 eYou might not relish at the idea of someone grilling you about your internet marketing methods over. o7 u/ X6 G( c, Y" F9 ]" d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 ~& i7 ~6 X* s/ A% @$ K7 dWhat methods do you use to market offers?
; d* T+ R. `* Y" ^1 IDo you already have a website you will be using?7 D" m m2 m" B
How much is your advertising budget?) h" ?9 |9 I+ f/ U7 s: g
What other networks are you a member of?5 ]9 Z& F- a. }, t: u, E, z
Who are your affiliate managers at these networks?! D( y; K* P* b# t3 c/ m
Do you use social media (Facebook, twitter, etc.) to market offers?/ H8 j# O# ?6 N, p
How much traffic can you drive?
1 V: W2 V0 \$ O; b9 N) z- F6 U2 {( \Do you have a personal recommendation from anyone who is already a member?' `9 h5 j3 r$ ]5 W9 [6 N
Once you provide satisfactory answers to these questions, the network will approve or deny your! s: L% G, |5 q `# Q Z5 k
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 n8 w+ }- Q# h2 Q. @/ k( fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 F+ v8 d* B) H9 b
for the network can be helpful.
% ~3 k9 m+ @# J' M: t8 ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' ?, V) F b4 f, @2 P2 pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& A7 Y8 h2 }0 F8 ?0 L6 oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! j K* r- ^# T7 u1 wpeople can open a lot of doors as far as networks are concerned.
% i, O; z T8 @+ s# {) sAfter You Join a CPA Network
- U" G$ L9 I0 I3 f/ _8 COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 h( t5 I- M0 U. k
and make an attempt to get to know them a little bit.
+ I4 f W* X% K' oFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" Y/ S D, b* ^1 R8 R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 p7 ^- t2 I! V' T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 ^! l, I2 [8 P+ y* [/ h. Wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ o/ z3 n0 k' u) f# ?6 R5 ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ [5 S3 W* T% C7 T3 bemail.. H& J0 ]& b9 W
For more helpful info about dealing with affiliate managers, check out:% r. ^% l3 H4 ^7 w# `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 }+ Z( m# ]2 u- J* g# W. J% q
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ u. T0 X5 |# M5 c9 G& k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ p5 K. e9 q$ ySet Up Web Hosting- N2 F" ^/ b! m' C- U9 E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. W2 d* C2 |1 d- P8 T& j
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 _- z" f: |: Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ b1 B' |% m# i$ o9 x+ h _whoever else is on the same server as you.
& x4 ?5 W3 M- j* Y5 KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 i5 w7 N3 M. U6 p6 A. U( `# nenough that the visitor can't close the window before your pop up is even shown. You have about 3& v7 u9 b6 j- i& F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ i( x* I$ n; k# ^# q- n$ S7 I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- a* n* [2 Y N6 }( u
house full of roommates (hosting customers).' k& G- m8 a+ y+ r G7 R
In shared hosting, this is like having roommates where everyone has no specific designated area inside" Y0 d) g1 _, E3 n$ X: H& T1 v* t
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 L& r" {, u7 Z! a0 Gfit.
2 T; M' a+ ^" R9 JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
! g- d$ `% O3 e" y5 n3 c" `3 \the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- y( v- D7 c8 P# I: B3 |" g$ Rtheir food. Everyone else's food in the house has less space to take advantage of.
4 Q4 ^2 r0 W b( OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% ~' B, r* H" v. x' z' D. Qany type of hosting this is a bad thing, and especially while running PPV traffic.
+ `4 n& w& f" \$ U- i+ SIn the case of a virtual private server (VPS), everyone in the house has their own designated space7 n5 n; R7 g6 ]$ o
inside the fridge to put their food, and other roommates can't come into that space. The server is8 _/ Z2 l5 O g4 ~
partitioned, so that each customer can only use a specific amount of resources at any given time., Z) Q9 b" |, n8 W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ C. f( E# o! [4 xbelong to you and no one else can use up those resources. This makes it possible to serve much more9 X/ f; {# j1 k' P
traffic, faster.% k/ m# F* D+ i2 r+ l7 j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- V% t+ K$ Q- M/ mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 W- q" Y8 g3 q. yhere:5 I- V* e- E) E2 _& x! l R
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; J- R' Y! g4 r2 R. }* A C" }6 U9 r) @
VPS&highlight=hosting
5 S- H9 ~- V ]5 dDedicated-Hosting-vs Shared-Hosting
, T2 Q1 Q4 p' \3 j2 fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' c( w4 z( M. C+ I
Hosting...Your-thoughts5 F+ n& b) \ R% X) a# J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ f3 u% ^# G) w6 }Hosting Providers for PPV
3 ]6 a5 z) h. Y% s8 {Beyond Hosting' K7 y. N% {0 O5 a! @8 {
http://beyondhosting.net/
0 \/ c8 Z3 B& V- w) y) [With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' F7 h, g/ ^/ [$ H/ Z9 ~ S' dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ f/ j1 j' @/ l
direct linking with PPV. Also, these guys provide great support.* d2 d- U0 x' t2 M
Prosper202 Optimized Hosting
# R) u4 _6 [5 }/ F" W5 ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 _4 x/ N8 W( HCPVLab Optimized Hosting
. P e4 H( F& |http://beyondhosting.net/CPVLab-Hosting/' {8 C) W- ]. _5 J5 M
Domain Names for PPV
; B) X7 u {# @0 f2 YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" H) X5 f/ x p! P5 Awhere you're going to host your tracking software and your landing pages if you decide to make them.' I) n& n+ V( }; D. \. K
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& Z! H* H) b1 r9 |1 i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 C9 S/ b9 @4 J* l3 u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" O) v6 Q) U) F! P- yterm or build a whole website.
: {' ?) C7 B( t' f0 r. N4 rAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
: M8 _* ?7 z5 e# f4 Gtracking software on your domain. This is really important, because it is necessary to track your+ ~' `; e, F" G7 ]7 E3 o
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 K0 k$ I0 w4 `4 Ztracking, it is impossible to know what is working and what isn't.
v ?* T! B5 a1 v# b8 A1 MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 k, K! ^# }( _6 M- N1 yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! _7 b% P$ t# ]& O, P
Prosper202
4 s: U, {, m. p8 t0 w$ B+ H _% khttp://prosper.tracking202.com/apps/ ~" k, A* d) ]' v5 H- V' I
CPV Lab+ a# b( n! `' N0 e
http://cpvlab.com/! X; L" f+ E+ I8 q6 R# K; T
CPVLab Help Videos
: N h. c1 @) U/ s, p$ Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
% @! M/ \- U$ nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* n, g2 E+ A& t; a+ v3 a9 {0 Gindustry standard.7 _6 L: w/ j, @) W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& J8 D$ D2 A4 L6 A6 r3 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 e! k+ p7 a2 m% Egood support if you have problems with your installation.
- L8 V" P f3 X: \Tracking 202
/ g3 ~ b8 a# lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 w4 r/ f+ @8 |- N0 W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ m+ _( Z( C2 K% tarea.; H# i# b* A$ ~3 H o
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ u* q, h) F/ x4 c d. {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 e# o8 C8 u8 Y* X7 u4 _9 L
interface, and their hosting.
?' N: {4 C9 K+ v! EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 L. U" g5 T; D9 u H* Vand targets which you are bidding on. Leaving this up to chance in order to save money could2 ^ e+ {% B5 K: |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) k" z3 ^5 ]* M: C8 u; @were using.
8 `5 ~* l y. E; D- f& |: \Choose An Offer& g6 D- I3 k& K9 H( O6 ~) m
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 m" \6 }5 x) W9 x% }Lesson on Offer Selection2 _2 l, @9 V# L2 y f8 K/ T
http://www.ppvplaybook.com/forum ... on-Selecting-Offers) ^5 ]" f7 F( T2 m9 q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' k+ B I; y+ o7 S0 \ p
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 S9 T# S$ ]1 {# R' I% i3 u
LeadImpact as the traffic source.
0 H2 q! B8 K$ `" BNow the best way to learn how to put all of this together is to just get started. For some variation in
! r" T) N! l3 ?1 zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: L n& ?! _) I- Z+ y
campaign.) \0 `0 P! l" ?( ?
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" w, U; w# U7 l. L( q9 p8 r+ d
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 a$ }2 n! h, k) C
that all traffic is accepted.
2 G, g- D" D4 e% A y7 H! c, IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 F; r# h: F2 O8 C! c u7 YThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( I% {* s0 T7 @# D/ q) ]$ g
get creatives like banners or images specifically for the offer.
5 [& B! O4 f# K! `4 ?2 |/ B4 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, u s$ t, Z5 j$ }6 q' J& R, Q% f0 o, c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ B. O! I8 G6 M a0 |' ^9 Mtrack my keywords. Without doing this, it isn't possible to see what's converting.
; T8 o& {' t: c. }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 D, Q. N! a. F( |, f- i* s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% @ g) d1 K5 w' L5 w3 Q/ h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- Y0 S8 `- \, j' |/ j$ Abottom of the page:7 i' Y3 _" b+ J# `% b$ \& @4 V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 T6 M" h/ p2 u* c4 P& e
Click on the offer → pixels → Add a new pixel and this comes up:
! U: d6 l" w1 F9 \% C3 I# i$ bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) K5 P, `. j, @3 n* H+ Rfrom your software into the box that says 'Enter URL of image to load'.
1 Z& y7 `7 n% ~% {/ d) _Once you do this, it should look like this:$ S7 p8 N+ c; b% j( s' e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% F3 N* {- _( }) l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 Y9 W: l5 x7 r4 B+ A0 Y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ m+ d+ t2 r) e+ [; |
Prosper or CPVLab.& J9 X2 [9 \1 s! k y9 s6 A- x
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