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PPV GUIDE [PPV新手入门][28页]/ r5 B5 U/ @$ m! D
详细的请下载电子书！
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Newbie Guide
, D8 y( j/ z! K5 {PPVPlaybook.com2 N1 O1 Z: r. H7 B
Tracy Shaffer* w* c9 {' Y% ?9 G
David Ford
4 r/ u- v$ Z( S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 p4 c5 v7 R/ Y5 }. v" F; C) C5 q
Getting Your Mind Right to Start Affiliate Marketing
h0 `% i% n9 U$ e8 z2 [$ uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* R6 O+ j- @5 y/ j' Q6 _/ [ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, D( E z9 a N" S3 p' x* r" Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 O/ h- r/ | Qwith any success, these claims are laughable and far from the truth.; ~' e" `1 X) Y C, K; h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! M% F7 _/ w( jflow management. The main benefits are the low barrier to entry compared to other businesses, and
9 M$ ^( w, N; Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 V, I; a* b0 O0 f
overhead.- k7 b# \+ f, o0 g) R! ?
The winners in this business are the ones with persistence when nothing works, who know there's
9 V! R) Z0 Q, _) Uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. i1 B9 u8 R9 ?' k8 A/ @0 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 p" ^; C! ]+ `" v
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 r# r- B' J# ?" r- UMost of these things happen suddenly and without warning, and they all contribute to the amazing; z# K; k7 S6 a1 j9 j0 S6 O
learning experience available to anyone with a few hundred bucks and the ability to open an
. M. Y9 n0 M$ O# B9 ~) l% madvertising account.
* h, @7 e1 B5 g& q# XYour competitors are willing to work at this around the clock. This isn't a push button, instant business- w1 Q0 {# n+ n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 s# k3 ~* `5 T! m) m: \4 Z. \: H
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* z8 Z+ w1 n" ?4 l Q* Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ o0 t) S! S J1 [1 N4 F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 y+ b: n% t Y' @$ W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" Y- W) D5 Z! X8 }! v+ x. m+ Q' cstarted building.
3 L+ Z( A' ]( x3 EThings you need to get started:6 b. r+ {9 K1 D) ?" z0 T$ f, f! F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" Q) X- F3 J8 \& F8 l9 ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: |$ X- x& k# F3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 H5 S; q1 B& i9 p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& c& ]' q4 W9 P: K- _9 c8 T. w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. P! i4 y$ x( C- I
with PPV.
9 M: W j/ ?& Q# C. sBasic Getting Started Definitions
0 r" p7 h- q- LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! P/ w* v; h0 z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* D6 u; } B' ^( j6 u) x. ?2 r2 ^ K( g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# m1 E6 C. k1 q1 }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( c$ A, J: {- [Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% {( E* U; g9 W8 o, O: g T1 \
receives a commission on that product. An example would be the Amazon.com Associates program,, N( O, ]6 g& N
Comission Junction or Clickbank.4 ~3 N- _, s2 L D7 W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 h) y& E% \* I8 x5 X* a
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 ]7 B% @1 \' j2 V. nbuying a product. An example would be Ads4Dough or Neverblue.
' \. c+ r$ y$ e( c, W, WAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 Q0 h* V% G$ h2 n+ h" laccount, getting the affiliate approved for offers, bumping payouts and just about everything else: ]; n, b6 i" i a2 U( ~7 Q H
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# T9 y" i. [; ]* d, [" ~/ Qright from the start can really help you.
5 _1 Q4 C8 Y( X9 WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) X& Z+ E! h3 q" {: u' Win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 [( I4 J6 f5 o: E, \' tview, starting anywhere from .01 or .015.' P, w9 k+ a+ z+ E+ r6 d
In order to use this type of internet traffic, the affiliate can sign up with a number of different; ] V1 \$ z0 o9 S5 u( A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" b, j& N0 o+ S. k* D; Z, ?/ xMediaTraffic, and AdOn Network.5 j( w% T! Y7 ?3 q: i% \
Don't popups get blocked by pop blocker software?# d7 {' D: `: O3 }. ~& G
No. Popups are served in a new browser window as if the visitor had opened the new window
( {1 k! X+ A) [; e: Wthemselves.# Z4 }% R( X; P- k# W( d7 d
How many popups get served to the visitor?
( n" y. D# O) ^3 l4 Z* B0 tThe number of popups served varies depending on the PPV network. Some pop more frequently+ s+ A+ j5 ~7 S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" E0 ]" I' D7 t' M% s4 g! b
serving this kind of advertising, so they have to toe the line between keeping their software
2 r, X; s W6 y1 R- T. Idownloaded and still making a profit.
6 V6 G8 w$ |# [" qIsn't this type of software bad? Why would anyone keep it on their computer?
5 l O, g0 @9 X$ n2 `0 ANo, this type of software doesn't harm the user's computer." D$ t# n6 e4 Y7 [# c/ w/ M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 c# p) l: C! a% etoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 M+ |2 A. R; [1 Z6 h, K7 K. _
that they can continue to have access to the incentive./ y/ E3 S+ v9 x- l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. O$ _$ R2 t U$ @3 F" k: |) |& l
How to Get Accepted into a CPA Network6 v: @, W( H+ H+ @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) S" f* `. c ~% Y h+ }- ]/ Qto start looking for networks is Offervault which lists offers and lets you compare payouts across# H$ @4 Z" U, r$ @: \. |( p% D
different networks.
- o1 l4 a$ c# i; Z' ~6 G: POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- f( Y" l8 A& @$ t% A
application and be as specific as possible about your promotion methods. Usually some time after
/ F. {3 ?$ a: Q% O3 d4 dreceiving your application, the company will call to interview you. The phone interview is a critical
5 @2 V# a# x7 w4 F* o! Fpart of the application process, and most networks will deny your application outright if they can't get T0 H% G0 Y8 U7 W
you on the phone. y$ M8 K/ L/ t" C0 D: O4 n) |
Often, the person who does your phone interview will actually become your affiliate manager after
6 Q+ A" w: ^. d9 |0 zyou get accepted, so it's a good time to put your best food forward.
2 n9 ?. F: F# v7 J, NYou might not relish at the idea of someone grilling you about your internet marketing methods over
% [9 Z2 ~" t' o; P kthe phone, but trust me, this part is critical. Have answers in mind for the questions:7 r3 F4 d; a% X: I- D' u: l; V
What methods do you use to market offers?) i: {0 K3 q! m- l
Do you already have a website you will be using?
. c5 t. D6 P( D) o; [4 j$ UHow much is your advertising budget?
5 l, Z* k3 S& i* Y8 {! l1 L, F5 WWhat other networks are you a member of?
! V- |4 O2 F4 E. E; iWho are your affiliate managers at these networks?! D- l. p$ M" q) O8 w) n
Do you use social media (Facebook, twitter, etc.) to market offers?# }3 t5 I+ w( i
How much traffic can you drive?
% {( k' G5 @: K5 l0 O9 SDo you have a personal recommendation from anyone who is already a member?
$ ? G' G5 t: T# T q5 Y& eOnce you provide satisfactory answers to these questions, the network will approve or deny your; c% C" c; b+ ~! z. T) |
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 x9 ?3 I. _8 |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 u5 @8 [: o6 n" @$ ?' p3 R4 }2 Zfor the network can be helpful.
& Y$ I# ~$ H3 t# Q3 uTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ X5 r0 \1 S. k- p6 S% K5 x4 MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( U; |; s- p& `% b7 M) u. ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 v+ I# B% R/ f1 q' @% J+ qpeople can open a lot of doors as far as networks are concerned.- E2 \% w# z$ o5 x" g
After You Join a CPA Network
% d0 I! V6 ~* Y) h: yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 q( k# A" z6 K1 z; ^" c+ k9 h- }5 n
and make an attempt to get to know them a little bit.
6 r) |1 g. z1 J/ I% lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ p2 q; e6 j% _ c6 S, oweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 @& A, |; O5 \, O5 E0 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% C! K( I) k, r3 B- n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ q; N/ B$ V9 a+ y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 ]5 `! [: `9 c j; u, M/ ]* Yemail. q0 k9 h+ T1 N5 C! e) C
For more helpful info about dealing with affiliate managers, check out:
! x) s G/ H' }http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 v( L! }1 Y9 s( y0 D' ~6 M
http://www.mrgreen.am/affiliate- ... iate-managers-want/# Q: [3 h/ U. w. [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( o$ U H9 o/ b% E9 O5 YSet Up Web Hosting* S6 d! e6 Y3 T1 j: d6 w% j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% u: h8 ?1 C' K0 p" c) L3 Dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- Z% ~+ P4 H$ f; z ?
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 h. U2 @5 J- O: k5 H( v2 Lwhoever else is on the same server as you.; N( c- V6 ~2 N/ N
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 \$ M& W0 S" k4 {$ c; s$ R K
enough that the visitor can't close the window before your pop up is even shown. You have about 31 R5 j" @, Q' K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* V5 y+ I; t# _; c W8 {4 z5 Y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 _* c1 w% |8 {6 h( h/ N Q5 \
house full of roommates (hosting customers)., z) s+ k7 Y& s9 u& x
In shared hosting, this is like having roommates where everyone has no specific designated area inside0 u4 {. V8 |5 v/ O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 e' f0 q4 q9 _& y; U5 P B) |fit.. h9 @2 c% `% a; G! v6 Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 n$ o( ~0 c- C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 R1 G; G9 f, i& C; H. Z
their food. Everyone else's food in the house has less space to take advantage of.
, k, y2 [* A4 d8 C% i, s2 M- ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 Z8 e6 J3 N uany type of hosting this is a bad thing, and especially while running PPV traffic.+ r) i/ n, j) c- I! o- q5 [+ S
In the case of a virtual private server (VPS), everyone in the house has their own designated space; L2 A3 Y+ x4 e+ f( F7 q3 y
inside the fridge to put their food, and other roommates can't come into that space. The server is t; C q! e& b, N0 S9 p
partitioned, so that each customer can only use a specific amount of resources at any given time.: i: |3 _# a/ q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' Y8 x5 ?8 S6 {# h5 B
belong to you and no one else can use up those resources. This makes it possible to serve much more! W5 H' r; [# \& S8 N
traffic, faster. Y; R, R: s3 C
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ K R5 U/ N# p/ rAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" }( H5 [2 K! r7 ]$ ahere:" j9 C5 N' Y6 ? K' j
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- ]6 b8 s, }, z& f. vVPS&highlight=hosting0 V- n2 A; ?! i/ X: A3 f5 t% s4 _; N- X
Dedicated-Hosting-vs Shared-Hosting
' B6 j$ s: }6 `! s1 Xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ w- y2 U" ]4 NHosting...Your-thoughts! P' I @2 d1 \+ H. G5 d# t9 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 L" {" t9 O9 d, j
Hosting Providers for PPV2 N2 g) Y e0 }. j
Beyond Hosting, ~0 [+ e8 `, q0 ~# z
http://beyondhosting.net/
9 [% N* A {- B( w( d5 d4 m. O0 n2 n4 sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 g( H% V7 H* O+ K! f+ H& H: b. Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 V9 v. I. _; B) ]' [* d+ mdirect linking with PPV. Also, these guys provide great support., \4 ?: R- T7 e, E
Prosper202 Optimized Hosting# x( b7 I- M; z9 n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 f# A& i8 H; k% D% q" \
CPVLab Optimized Hosting1 ]- A: h C% s0 H: W5 K/ D
http://beyondhosting.net/CPVLab-Hosting/9 R5 x' S5 x; c. `+ K
Domain Names for PPV4 m4 ~. y" c6 [. a6 B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 l0 M: U0 r! L: E N
where you're going to host your tracking software and your landing pages if you decide to make them.
, y$ X- B1 S5 ~. K: \Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; [8 n: D) [) T, l" a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,9 D" s7 v! G. t* v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 g# x0 Z, z/ g- r8 I5 [* R* P
term or build a whole website.
' J" t' t# v, Q& kAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
( Y/ B0 N4 r# d8 |5 d4 r" ktracking software on your domain. This is really important, because it is necessary to track your+ o! W. ~! v# G9 b
conversions down to keyword level so that you can optimize your campaigns. Without proper- j/ }9 a. B2 V, i0 d" I
tracking, it is impossible to know what is working and what isn't.
1 n: _! |/ s/ |1 }6 zTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& b& U# ]+ {) [4 R
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 l# k: a1 X; [; O- \
Prosper202
2 P% U2 A/ E/ N6 d3 khttp://prosper.tracking202.com/apps/8 L$ ?9 X& {. p' T* C" x* s; M
CPV Lab a4 c9 L" _- x a4 ^
http://cpvlab.com/
% K' K" A$ {- Z6 ?CPVLab Help Videos {* f6 U4 M0 Z, N. c% K4 S
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 G0 ]; p# r/ {- AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% u0 u' g# }6 P) p' m
industry standard.) ]' Y' @ Y8 F- O, e) U f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( @* }4 C) n% n0 @6 N. i, PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 M1 f. P% i# J a% d' [ Ngood support if you have problems with your installation.
; N& }3 |# b9 nTracking 202- D2 V! @6 I5 C% ^3 m) W' e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! X9 U+ `) \% }0 I4 m) Q4 ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. k4 U- ~9 L9 g+ H
area.3 d) { g! S( A5 v2 g. S' L1 i
If you choose this option, keep in mind that your tracking software, one of the most important parts of
c, P! X+ l; Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 n0 n# Q4 {5 f$ H
interface, and their hosting.
' q5 c' d# k& c5 G {+ n! O& kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) B2 v% s; t! p
and targets which you are bidding on. Leaving this up to chance in order to save money could/ S% Y% ^' ]* a+ q/ ^
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 w% E1 C4 W6 g* X
were using.
( i& _9 {5 X9 Y) t9 g4 aChoose An Offer+ t. C4 X6 D' W, Y- c0 n9 _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 j) L; T: g( x4 e: E4 B0 m. p
Lesson on Offer Selection
3 j: W+ P. K9 G# Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 X* y0 [/ w1 P2 i f4 C4 F4 LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; O3 }! y" N- @* d% s
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 U. q& g7 a/ s) r' G& p
LeadImpact as the traffic source.6 K9 d! B) s; H$ S
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 G! G) g1 j/ L( G6 B! J) }; zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. ?8 @" k' a% E1 ]" Ncampaign.
! j- b+ x2 T+ H0 @/ cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ \8 G! v# Y5 z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! b v, Q/ M! S6 o
that all traffic is accepted.0 W9 m& e% W; J" d1 T$ y3 @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) y. C; \2 `& n: ~9 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 I, k8 A9 \0 k$ g1 f4 S
get creatives like banners or images specifically for the offer.0 m) c6 A; K) L" P: s8 Z) L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- I" ?. t" U( I3 a8 T# G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: j! x/ E8 z* c8 qtrack my keywords. Without doing this, it isn't possible to see what's converting.
9 m: p2 A/ D& q6 Z& V' R3 p0 JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. K3 |" S [7 t" n% A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# z$ E0 J0 ?9 c( s$ S) X+ UIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& @4 {2 F3 R! H0 i4 ?# h
bottom of the page:5 |) |" l! v3 g Q+ _& a, K1 ?
Next, I have to cut and paste this pixel into my offer at Ads4Dough. {9 N( y( y* d5 ]# }, L* \
Click on the offer → pixels → Add a new pixel and this comes up:
3 T8 v9 h. q1 v0 r/ ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 ?) G9 \2 D+ M c3 r6 J9 D, Gfrom your software into the box that says 'Enter URL of image to load'.
6 N3 @' s0 }5 d. W( c1 I8 Z; T$ XOnce you do this, it should look like this:5 T$ \/ d9 ?+ S: A4 p' \4 H( b# l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 w7 D5 z& u$ k& S+ g& Q9 ?* G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ r$ x1 q* o* }# i9 _ z, ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) ]& |. ^# [1 {' [Prosper or CPVLab.: [- P2 n; j6 r) t
# P7 G& x b/ q) Q4 Z8 Z# }
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发表于 2012-12-27 18:47:17
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