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PPV GUIDE [PPV新手入门][28页]3 G1 K4 l; m" u2 |, m
详细的请下载电子书！' L6 ^! `9 J9 x
; t B. a8 e0 b: {$ d9 W4 S
2 ]+ ]3 F& B6 V( MNewbie Guide
" A7 V1 ~9 p1 bPPVPlaybook.com
" Q' ]% q/ ]- J8 A8 H7 b& ?Tracy Shaffer% X2 V, V0 _/ v5 s+ T0 S
David Ford
( Y9 y) P9 O+ o0 q8 S3 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& ~0 [+ p; R7 Z! W+ k# i9 E
Getting Your Mind Right to Start Affiliate Marketing: }' {, n1 k0 Z7 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# a3 }* H/ ^) e1 x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 I2 v) h7 H) Y3 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 f4 f" A3 c4 y; k, x" K( M" b% z0 w( q
with any success, these claims are laughable and far from the truth.
+ q+ F+ c. i) k& o$ i$ ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( D2 _5 z7 v* y9 n1 \: }% B$ B
flow management. The main benefits are the low barrier to entry compared to other businesses, and' o+ P0 _6 V1 [
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' O3 u+ V4 O9 A9 J% Y0 _overhead.
; w- O" w; d ~/ G uThe winners in this business are the ones with persistence when nothing works, who know there's
5 Q ^( ^& E: M8 a- R2 ^& rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! Z: X! B! W/ P% P3 p3 fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can8 [$ Y' W( A. f: z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ i% A) G- j. f1 \4 G2 |Most of these things happen suddenly and without warning, and they all contribute to the amazing
( e) m: e' T5 N2 q1 Alearning experience available to anyone with a few hundred bucks and the ability to open an) |5 v+ |' ` P0 f# u) _. o
advertising account.
: R" M% s& I4 R1 R" y& |Your competitors are willing to work at this around the clock. This isn't a push button, instant business: y8 i' ^6 h' ~* y3 a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 G" K8 `/ p* P" Y2 i& R" G# cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 q( Y; i% U C4 b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- i! w# U. @* L, c2 Y/ t. r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; _6 f2 g% {9 t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 n- H+ B E* P" V& q
started building.
+ H8 G9 p' v. E# S; d" v) DThings you need to get started:# o. I5 Y' Q/ {8 D5 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). o$ D+ Z) @+ K- u& _# {; P3 n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 P5 N; c! }# N# W K: P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. h6 j; y4 ], W4 X, ~& b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 ?) m; M: }+ b, {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! Y. r2 o! K' z4 z; f6 z
with PPV.
) y2 [& J2 g& g: v2 S2 H/ ]Basic Getting Started Definitions
1 C8 E3 u# N, W1 S# XAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 i% j, E/ M1 ]4 P& j! [
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* h/ C& N& Z7 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ v! W; I+ A/ G' E5 }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ u5 x& u- t; m w3 z1 Z) a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 \# v( j6 A7 ?% M. C: ]7 Y7 Qreceives a commission on that product. An example would be the Amazon.com Associates program,# X% h d4 u' e
Comission Junction or Clickbank.
+ E( r5 r, _/ l1 [6 O1 rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- z% b3 y4 Q3 Q: }* }- B8 B: g
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 e1 c! ^1 C1 W3 c5 Q$ ?
buying a product. An example would be Ads4Dough or Neverblue.
4 `( `* A! D. N6 R5 C- o& aAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 r! N- i" H) m: `4 k: ?
account, getting the affiliate approved for offers, bumping payouts and just about everything else% q' P/ v; K! B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- t* \; A1 j4 _4 j+ B, oright from the start can really help you.
1 `. j3 c: T2 J3 lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; o- Q: X S* V7 c+ g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! Y* u6 ?! M+ {1 }( @view, starting anywhere from .01 or .015.
) ^, }5 J0 o- K% V! ]6 QIn order to use this type of internet traffic, the affiliate can sign up with a number of different( w; H; R v5 j# F% F6 `
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. ~* Q/ o+ {! T! C! s6 oMediaTraffic, and AdOn Network." E* M$ Q1 ~6 Z1 T" `
Don't popups get blocked by pop blocker software?) D" T! N5 K# k, b. }/ _
No. Popups are served in a new browser window as if the visitor had opened the new window
- z1 F& O0 A* s4 u4 Jthemselves.
( Y) }* H0 w1 m9 A- n* g+ EHow many popups get served to the visitor?
) [8 b- h7 `, E( _The number of popups served varies depending on the PPV network. Some pop more frequently" i! |9 f# J3 ^; n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# m3 d1 l5 E o1 n% F; rserving this kind of advertising, so they have to toe the line between keeping their software# g/ W1 R# c8 [/ Z& w
downloaded and still making a profit.2 u; B. K8 ?* z2 _: u7 M7 n) ~1 U
Isn't this type of software bad? Why would anyone keep it on their computer?
$ e+ [; o: G% pNo, this type of software doesn't harm the user's computer.9 ^$ B! V" V/ u& d1 w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 o* D5 b, [& |7 W5 F! N4 g+ ]3 vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 O. Y5 R" X+ d6 g
that they can continue to have access to the incentive.7 e- z% Y- |( e3 e0 C/ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' N+ c1 ]/ x/ G$ ?
How to Get Accepted into a CPA Network4 |1 k* D' u5 }" |7 _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) v1 j0 P) p5 `0 n) i4 R: R
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; i( k1 j5 I- z4 l5 E5 edifferent networks.6 I1 Q3 j$ t+ s- ^, r; k7 \' \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# |/ P$ p' g6 Fapplication and be as specific as possible about your promotion methods. Usually some time after
! v: a0 N0 w& k0 r3 g/ S3 Zreceiving your application, the company will call to interview you. The phone interview is a critical
) Z5 r( R x/ L6 t8 B; C4 J+ Dpart of the application process, and most networks will deny your application outright if they can't get
! V4 h0 `- m7 l3 D: ]you on the phone.
0 N8 {& H G, d, T s& y# i2 s: eOften, the person who does your phone interview will actually become your affiliate manager after: a1 A! f3 ?- d/ A& R8 T3 E2 X
you get accepted, so it's a good time to put your best food forward.
6 a6 a4 x7 g3 L( p7 sYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 C0 G K- s& P' P" |# i4 X# _the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ x+ X4 a' c P/ PWhat methods do you use to market offers?. W( q) B$ K1 h% a$ B
Do you already have a website you will be using?
6 t" v9 f) D% v7 A' NHow much is your advertising budget?
0 h1 j2 |% I$ y. l$ R. PWhat other networks are you a member of?
/ ^$ s6 Z8 [1 X$ QWho are your affiliate managers at these networks?
8 g5 `: F! B, ZDo you use social media (Facebook, twitter, etc.) to market offers?$ j9 q( \0 x. p% W8 g! j a
How much traffic can you drive?' [! a6 o) ^- m
Do you have a personal recommendation from anyone who is already a member?' r6 O2 k5 q3 i2 i5 J$ J& C
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 h; O( \7 Q' Q- Z% X! }application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 k6 R$ C. u0 V' z: bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& t# J+ N9 B3 t% n5 D/ }9 d- o" Ofor the network can be helpful.# W0 L. ~1 e& {3 g5 h$ ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 m/ L. O6 Q0 @$ I9 V! g# r U/ DSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* m! S! B7 l8 B* ]3 |9 F& {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ f8 T# `0 H" L6 u- Zpeople can open a lot of doors as far as networks are concerned., M$ u1 N/ G; Z# b9 D; [
After You Join a CPA Network# J- W* T, S0 ~( l: m
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* L7 m$ }0 P& m* o- Q5 T4 Y: u' ~7 zand make an attempt to get to know them a little bit.% u8 k' g" ~1 _; W. [ t1 A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ ~6 W2 G9 u9 @8 X: D+ K
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: }% H b, B2 n7 o% `9 d8 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ J; t( L0 g' W% o
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 D% |8 V/ [7 N- J. G; Q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, C3 B- g% X! Hemail.& g& \# D# E( }1 d
For more helpful info about dealing with affiliate managers, check out:8 q0 C. X, t" |9 ^8 K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, C7 w) M5 I2 [. Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 M# ^0 a$ |2 h$ P% U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! Q- g3 ?/ j [, a$ D2 z
Set Up Web Hosting
4 u0 Y$ Y( H5 AGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ `7 N( A' K1 I" q1 \$ S, _/ Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared' L+ M3 B" Y* I( j( F0 _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' a6 n# Q& c, ~$ W8 Fwhoever else is on the same server as you.1 s2 W5 ]: A# W2 p& S
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
1 {! ]# n+ ]+ S8 ~+ Tenough that the visitor can't close the window before your pop up is even shown. You have about 3
$ B* J: \3 {' S' \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 Z0 h( q! v/ d" `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' N/ X8 A$ {6 @+ q: c3 c+ }% Ehouse full of roommates (hosting customers).9 i% z9 `3 ]% Q+ y2 U
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& t3 S: d5 u% y$ y; y9 mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 s/ |( M9 i. X. ^fit.
: n0 O# g% {3 P2 m4 q1 OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than9 g9 k6 J8 ]0 X% _; M( z. B* M
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 f, W( i4 E' j+ O# C6 etheir food. Everyone else's food in the house has less space to take advantage of.
( |' ?4 R# x4 K2 a) Z3 ]& @If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 n; N6 U( ? ]- l, M) v( D c/ rany type of hosting this is a bad thing, and especially while running PPV traffic.
+ t- q' Z- T! Q3 sIn the case of a virtual private server (VPS), everyone in the house has their own designated space# E) S% y3 R' l% P) ?# a
inside the fridge to put their food, and other roommates can't come into that space. The server is+ j T ]- c$ i k- X1 b
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 K; S1 H5 J- CA dedicated server would be like having the whole fridge to yourself. All of the server's resources5 m: J% b: G2 P% ?
belong to you and no one else can use up those resources. This makes it possible to serve much more, n) H3 C8 p/ P0 Z
traffic, faster.
) {; h, A; B4 o3 Z, F3 DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 V& F, ^/ S% o( g$ \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 W4 O0 a2 k5 N) Q8 ]1 J
here:
( p L* B4 I" C# w1 T- \http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
f9 {. k# f* iVPS&highlight=hosting/ d; I! U. E. h- j1 a7 [
Dedicated-Hosting-vs Shared-Hosting6 H& @$ ]5 ~: _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# u: a5 s- G& ? HHosting...Your-thoughts# ^. A D' I& ~0 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 z/ f$ o* g9 A6 JHosting Providers for PPV. O) E& Y: D& i4 v7 D1 u2 r4 A! p
Beyond Hosting: A+ P/ T0 @% H% _' T' b
http://beyondhosting.net/; `& f5 L( h$ Q1 {% H$ T3 j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. J" \) Q. b5 ~0 R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- S: T8 ]6 ]) |# f; P* Cdirect linking with PPV. Also, these guys provide great support.6 z5 g, [0 y c* i+ b
Prosper202 Optimized Hosting' A5 ], k |0 p
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 r# Y5 d' B1 q+ f, \
CPVLab Optimized Hosting$ f. M2 l l7 i |0 n4 D X
http://beyondhosting.net/CPVLab-Hosting/
8 v2 V8 o- L9 \1 h8 eDomain Names for PPV T( H6 l) c0 K4 ~" j; `; F- F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; A9 i. p- t& C+ L" M
where you're going to host your tracking software and your landing pages if you decide to make them.
, v& }) q$ ^' k1 E. H1 x9 kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 @( c4 {% ]$ z' {bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 h7 x7 ]7 L2 x1 {1 x6 m R.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- B8 F0 q8 Z: q8 {5 N' h9 nterm or build a whole website.
( E; A- K2 w" d8 zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 {/ _( ]* S) K! u
tracking software on your domain. This is really important, because it is necessary to track your2 G/ i6 K! a- p! b& h7 I, K
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ y* |0 P5 |2 V3 Y# ?! Etracking, it is impossible to know what is working and what isn't.: M! B& r6 J- \# Z. ^
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( B, w! O9 M! a, }2 M4 |
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 e! Y9 T# ]0 }, \) P
Prosper202
+ H2 N0 v N" r7 z" vhttp://prosper.tracking202.com/apps/
2 S9 \6 @, M; O1 [CPV Lab
9 B- L7 p% p3 h! Ohttp://cpvlab.com/' U9 o# R7 P6 z' b; c4 D
CPVLab Help Videos
1 s" h; v4 ^2 Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm3 `( V6 P( y/ d/ j/ U7 ^1 i0 E
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
r( \$ }* b. u. v& @industry standard. }: A& b' G9 \$ c4 d9 F. D! c* j- d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( u+ r, Z1 S8 S; o. @: G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% j* \- d0 q" S* kgood support if you have problems with your installation.
" |6 a5 w7 L$ a* HTracking 202
* F9 y8 o; y2 Z8 |! C" B3 N* tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 K( y/ l! P8 s! E2 T
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: Y! ]# w0 x2 \/ |8 \4 |
area.7 Q# u( R _! Q3 `& a" }7 O
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 p& L3 S4 Y- h: t, t3 i$ ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
v; A" y# g2 G5 r; W. `interface, and their hosting.
! w; w2 o* c6 i; J5 T$ M% JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
: l0 A0 y$ J; f# Y- g6 A# U: [and targets which you are bidding on. Leaving this up to chance in order to save money could3 Q8 F+ A. }9 X/ t7 \8 ^/ M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 t, M9 e( V' G" l" @. a# `% ^* p
were using.+ c5 b& s$ E+ C I0 o/ W6 m
Choose An Offer# y; `3 i' F2 t9 d, q% H. o3 W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ f& a! x1 e/ | e% i( d' O% ZLesson on Offer Selection
0 T& Q* P7 p) o. D% q. O: V5 |4 `9 \http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ K2 O+ J& R0 `! V8 b ^% x) `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. q; |' j% E* t: f" Q" g) L! x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( Z: |& o# x0 b k, ~: V
LeadImpact as the traffic source.
N+ N' Y' @9 t" MNow the best way to learn how to put all of this together is to just get started. For some variation in
* j+ ]. I0 V4 T$ Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 C6 I# \0 d# m/ g- ucampaign.: @. Z1 X" e- o1 J7 z+ F7 k! Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ A! }2 A/ X% L! c+ w* G& E1 {page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 X9 @" \. H! Q# V& @( }6 {
that all traffic is accepted.
! K; d: s9 S S( Z h3 A* i4 @First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, {8 H1 r1 f9 jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 Q2 V! \) D- F, a
get creatives like banners or images specifically for the offer.
6 I- C7 u. B/ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 y! P. T2 P; l; O8 l1 z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# e& S C/ w) l8 ?7 O' A
track my keywords. Without doing this, it isn't possible to see what's converting.4 o0 s; h1 \9 o9 Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ j, y8 {0 h; _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ m( u% ?% O3 W T% x2 F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 J& k+ p7 V9 k* P9 \; C
bottom of the page:4 j; @ G- X2 Q$ S3 X, y$ @
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, ~' c7 r& a; W9 Z7 G( z1 iClick on the offer → pixels → Add a new pixel and this comes up:; b: b! x3 L! ^* k/ ]7 i
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 o* N5 k. H- Q
from your software into the box that says 'Enter URL of image to load'.
$ P; `# v$ |. _- r. }# L: p8 COnce you do this, it should look like this: W; a9 t" @4 e; u) y: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, z' ~$ C( D* uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 t" z' q3 d9 p% d8 o V: ], QNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 r9 R( B6 {6 xProsper or CPVLab.
L& r: n1 a5 l
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