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PPV GUIDE [PPV新手入门][28页]- p- J3 c/ `$ p0 i
详细的请下载电子书！5 q# a3 `9 u9 y9 Q/ }; Y' C
) S" S9 u) Z+ s# r s
: ?# B3 ~" A. c( j8 ONewbie Guide
4 g) L3 |4 W$ i- l7 n8 ^! v- F: F6 O6 }PPVPlaybook.com
4 B, K+ a4 z: X7 }Tracy Shaffer
- r+ ]2 S# I( ADavid Ford
+ ^- l! }9 m9 @6 [) F( I7 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. m. ^% w+ Y$ n+ y6 K
Getting Your Mind Right to Start Affiliate Marketing0 |" C' [0 m( f' x$ l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- H& |7 e3 P! w' \# U, r% R
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 U) l: t, M$ O. y& H$ ~you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing K" T% p- D0 l/ G
with any success, these claims are laughable and far from the truth.
* h8 `4 ?( P F8 o* F8 W5 z- W0 O; H3 \7 dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 m9 m# g* Y3 a7 [
flow management. The main benefits are the low barrier to entry compared to other businesses, and# W( I% n9 x, O+ J
the ability for a marketer to be a one person shop and make an incredible amount of money with low
* x8 [2 e/ Z$ A' t' ?, _! Uoverhead.
9 i( V$ y$ _2 g) k5 TThe winners in this business are the ones with persistence when nothing works, who know there's U! l" i& ?5 ~. p9 ]6 c9 `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, n& U, j' d5 L; nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 X6 d* B# v7 B. t# I% Hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 Q4 Y9 L8 @ F4 n$ Z' bMost of these things happen suddenly and without warning, and they all contribute to the amazing
2 S+ p+ M1 e; ?: n' wlearning experience available to anyone with a few hundred bucks and the ability to open an
- S& e; y) y j4 F9 Eadvertising account.
! V+ i# I8 w$ P! o( S; o8 ^Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 o0 x9 D* n( R+ ]0 s. K% F# Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 S4 P! Q$ o1 M" Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 o1 E h: N) B8 Z: `7 G1 Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 |4 i# }' V, l5 h# S
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! R B& _: F+ T o3 sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 I( O8 m% h* D( R6 Mstarted building.1 N$ d7 G4 U/ Q9 {
Things you need to get started:
; B2 n, e- h0 w) f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ s+ Z+ i x G" H$ b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ s& q/ P, B: D: ]
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) T4 E# c+ u( m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% t: F( C+ p8 S" W2 _This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: N$ k6 R% s% E3 q3 O# Fwith PPV.2 v0 ~6 ^) k+ a! p M& z
Basic Getting Started Definitions/ `0 H8 j* V, b4 n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' a! U: g) u7 d1 vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 L" W# m7 b1 ~, W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 X( ]8 W+ I0 e7 `7 F0 Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ [& @% W5 h; x# b% RCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) r! q3 A4 ]7 R8 hreceives a commission on that product. An example would be the Amazon.com Associates program,
; ?1 |* @2 J7 p9 ]6 f' U$ Y, VComission Junction or Clickbank." [; b w6 f2 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' t6 n* r4 T* |8 X Fan action like filling out a form, submitting their email address, signing up for a service or sometimes& a# G6 c7 H' ^( t% F) h z
buying a product. An example would be Ads4Dough or Neverblue.
2 O4 k$ r5 u2 T4 W9 Z0 Z2 T% m. N; oAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) D6 w3 S' d. y/ V; s3 p4 U4 Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else
& J+ x. K' k) f2 erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, Q$ W- w, ]! x6 }1 R! yright from the start can really help you.
- ]/ ~# [4 M! t) ~3 d: {' zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 @2 `2 \# y) |5 \+ lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
r9 r+ j! c1 O1 J( Q' \view, starting anywhere from .01 or .015.% v' v3 W% c7 w: b2 H* v" F5 p; h
In order to use this type of internet traffic, the affiliate can sign up with a number of different" p$ a: V5 V [
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- y3 L% R- y7 |, b
MediaTraffic, and AdOn Network.( l G/ L" p4 E$ w
Don't popups get blocked by pop blocker software?, n+ a- ?/ Q' O: z1 `* u1 }8 W Q
No. Popups are served in a new browser window as if the visitor had opened the new window
* ~9 O/ L; A& @" Y4 H; z+ Sthemselves.
# l; ]7 m$ j+ b4 i4 T p1 [How many popups get served to the visitor?/ @$ w" k' r+ U! k+ {
The number of popups served varies depending on the PPV network. Some pop more frequently4 c# i: s! U) X
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 {/ B( ~2 u0 M3 Xserving this kind of advertising, so they have to toe the line between keeping their software
8 _- ^/ v+ W5 s2 j- ?downloaded and still making a profit.
2 U. C' t7 ^$ W! ~( MIsn't this type of software bad? Why would anyone keep it on their computer?3 @' V& W4 P% [& e, B( L, A
No, this type of software doesn't harm the user's computer.
; T! t- a9 t, \2 @) H3 c; c3 KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 e" d0 G% e$ P) h+ Z2 H/ Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so' @% @, Q& Q; T4 Z0 d/ o \ k
that they can continue to have access to the incentive.
- k& n& V& ?. j% w6 B7 P' r. O7 B- C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& l: v1 n! M0 U& A
How to Get Accepted into a CPA Network
4 T b2 t. N0 p& j2 W$ V& T N/ {$ u' QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ A, b7 N8 {: \" M$ k- y1 Gto start looking for networks is Offervault which lists offers and lets you compare payouts across t B2 A+ O. I' U- [+ @9 \
different networks.
$ b1 U: Y* o1 |2 E* VOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- ]4 V) z+ N: D0 uapplication and be as specific as possible about your promotion methods. Usually some time after
7 @/ Y/ h) e* U, R, G, zreceiving your application, the company will call to interview you. The phone interview is a critical; ^& u5 ^- t3 {6 O) N6 S
part of the application process, and most networks will deny your application outright if they can't get# L( n+ K( H% y; Q# O7 D
you on the phone.
1 y# i7 @" W: g% X2 QOften, the person who does your phone interview will actually become your affiliate manager after" z0 o2 @ w% |, p0 t8 K# `2 k# o
you get accepted, so it's a good time to put your best food forward.9 ?$ C3 P( W7 E' t2 [
You might not relish at the idea of someone grilling you about your internet marketing methods over3 h. b4 N. |. f! D
the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ \" `3 T" u8 Y+ y) } q1 hWhat methods do you use to market offers?
?/ g2 q* r# tDo you already have a website you will be using?
/ n# _; Q+ }! d% v. JHow much is your advertising budget?1 L: x0 n2 i, Q' ]7 C
What other networks are you a member of?
2 \. Z8 k2 c/ l7 Q/ K( ?Who are your affiliate managers at these networks?
7 k2 f# W2 _$ w% h7 eDo you use social media (Facebook, twitter, etc.) to market offers?% |- B" I/ O& o8 E3 W- [# F% Q
How much traffic can you drive?
' e, s3 i/ A/ G& m% VDo you have a personal recommendation from anyone who is already a member?9 P A& g( W% `3 c9 ~
Once you provide satisfactory answers to these questions, the network will approve or deny your1 p& S( ?/ g, A4 I1 B
application. If you get denied, just keep applying or call someone on the phone and try again. Be
: B- `4 k$ ^2 b" l& v$ R& apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
- L/ x6 G! _( \for the network can be helpful.7 \+ y$ _) U4 _5 ~
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 `' {! e! {0 J$ X) c' ^# p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ N# P# M3 m& F) G6 T1 T3 J9 Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 z: F4 U1 e7 B6 H
people can open a lot of doors as far as networks are concerned.+ H( o! h# ^4 ^% a
After You Join a CPA Network1 n6 a- ^! G; @) p4 o" A+ n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. S( e9 w2 v0 V$ k3 d3 S, [. Y
and make an attempt to get to know them a little bit.
& Q- r( Y7 L- [3 M; t7 ?' u; V0 N; KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 D+ Q2 ?+ Z C/ y; g; U1 @/ d# F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ J! Z2 H8 ]" u8 K. n' d$ Y% v8 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ [3 U; I+ x& n& \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; J* p& t$ t7 Q; u* h6 q1 ?, Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. e* _2 z. C! H( P
email.
# V; J/ `4 H+ ~: Z( Q5 a1 p1 bFor more helpful info about dealing with affiliate managers, check out:) X5 t% O! R9 M; J1 `/ m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" ?0 ~+ U$ |" F3 H
http://www.mrgreen.am/affiliate- ... iate-managers-want/
b: K2 p4 s) ?+ |$ H# ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 _+ y. F8 ?1 ^Set Up Web Hosting, G: R0 `7 ~: y* G! m- \. t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ e* l' _/ H! x6 Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared* ]" V4 S2 C& q7 I
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 G8 w2 {' c' c
whoever else is on the same server as you.
6 f+ b6 Y8 k! ?; g- O1 fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ Q9 F: b& u5 B: O' X! M* G2 ~1 Kenough that the visitor can't close the window before your pop up is even shown. You have about 3
( l' o( T* V* m( Mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) O5 s- m5 I: H" |2 O
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 A L; N) n4 q" B' j( r7 Hhouse full of roommates (hosting customers).+ m& n; V& ]. k5 `' v3 i0 G4 e- M8 ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside
! `8 }$ M/ p N" w. ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will! f) e5 @2 P' o* D
fit.* o+ [$ [5 g3 |) z% f V; Z" I! ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% l7 ~2 e& V3 j2 A. `8 ~% ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& h8 m; o; S( D9 r$ K: Otheir food. Everyone else's food in the house has less space to take advantage of.5 Q; W0 |3 U" S
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& N0 S8 X, r0 Q; h0 a/ P9 Hany type of hosting this is a bad thing, and especially while running PPV traffic.
5 X* T5 \2 ^% o b. w: X& ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
& {2 g4 l5 W8 z7 h/ t% Qinside the fridge to put their food, and other roommates can't come into that space. The server is' B: x# [4 P( O% w! o7 H5 b, y; t' C {
partitioned, so that each customer can only use a specific amount of resources at any given time.0 }# J3 ]8 R- O1 V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 Z% B4 }" L$ |2 o- C o
belong to you and no one else can use up those resources. This makes it possible to serve much more
, N- k+ H+ u; `; J. `! e3 J" _traffic, faster.
; S' `; O3 A% A0 UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., S/ r5 p" E8 @5 s" `0 N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 R1 q2 b+ J* g; o5 d- _5 Bhere:
1 b# u; f3 ?# @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; Q/ u C) `5 l1 X) q! C6 P
VPS&highlight=hosting
: J3 J3 j# f4 W( CDedicated-Hosting-vs Shared-Hosting
) Z" X: Y3 J7 s! Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 c) B/ F: R- Z/ r8 C1 H k4 YHosting...Your-thoughts
' W4 a& P! u7 f4 g) u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' f9 P% r) ^1 N) h7 YHosting Providers for PPV
0 w& o* d/ P. S/ ]4 fBeyond Hosting* I) n) Z5 o3 M. G7 _; I, P
http://beyondhosting.net/9 j) S+ T W% H( j& e2 f
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment {& s. c! }; w" }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) z. K1 i! b7 O( Y" ndirect linking with PPV. Also, these guys provide great support.
0 \4 j' s% m# i: |1 ?- {4 v2 sProsper202 Optimized Hosting
7 g- Z7 z9 w0 x- F2 D3 {2 v: yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ H! V. o. Y/ b) q1 lCPVLab Optimized Hosting
2 S" S2 @: A/ y( }# n) Bhttp://beyondhosting.net/CPVLab-Hosting/, f( t0 M$ X- P
Domain Names for PPV
1 w5 H M2 b; _7 jOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: H4 K7 J% `# u
where you're going to host your tracking software and your landing pages if you decide to make them.
5 p! y- c* }" {+ H2 I4 aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,# \$ T" J& L) {7 W K9 M
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 q9 L) I; r0 S6 F4 e* n* b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ d& d+ }6 l4 Uterm or build a whole website.& {: | p7 u& F1 l
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! Y/ h% f3 I* K! \tracking software on your domain. This is really important, because it is necessary to track your1 W) L2 S p+ j2 C8 q( P' a& C
conversions down to keyword level so that you can optimize your campaigns. Without proper+ m9 ^# e; n8 J2 }* c
tracking, it is impossible to know what is working and what isn't.' Z! l! b0 U( b8 M
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& y2 I+ W2 u1 Z) I; ~* dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ O1 N4 _& Y4 s5 p0 XProsper202; f; C+ V A& u3 c) @
http://prosper.tracking202.com/apps/
, Z O, V! n0 |; L) w% |. M( I0 X. o5 gCPV Lab% `9 f# g8 I, |5 A' D
http://cpvlab.com/
( _. K3 h' h0 K7 r0 K) a E" `% q! lCPVLab Help Videos# \# r7 U8 i; \& f8 J
http://ppvlab.com/oweiw/oiurw/vdm.htm
I2 p& ]) q# H" A$ iAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: F0 V; ?, w) t
industry standard.
1 k) ^( ]. e0 q+ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: {% T0 S& H# D# a7 D, kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) }: R8 J7 B# ?$ ogood support if you have problems with your installation.# O7 `" C& u6 a& A6 H0 J% J; I
Tracking 202
4 z# B0 R3 F( K/ R/ h1 OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% n1 s0 T( l! {, \7 R* X$ Qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 k, n0 r' k" H) ?. barea.
/ r) ]" z7 n1 j6 [" \If you choose this option, keep in mind that your tracking software, one of the most important parts of
; H# p) S/ \2 y; \8 Y; Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 o' p; _) Z3 n$ O
interface, and their hosting.
$ N$ ?, E5 r5 M/ n( h. g2 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( a' `( H$ H0 m. ^: M3 x
and targets which you are bidding on. Leaving this up to chance in order to save money could& q( W9 g0 g0 } u: L
potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 Z! }( i& F! o) k% B
were using.
! A9 O5 Q" W+ {# h1 rChoose An Offer1 p) ~! S n# F* z, K! I$ f9 k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ _$ i5 [# v, x3 X# TLesson on Offer Selection
9 T6 `; s. N4 X5 Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
, r' D% s9 o* j( }1 E& AIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. U( j& L) |! b
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 h1 N, d+ `7 o8 ELeadImpact as the traffic source.
7 N7 B; |. j2 @$ z/ |: l3 iNow the best way to learn how to put all of this together is to just get started. For some variation in
( x% y7 g% M- P6 @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" M6 x. h( L. z3 H/ Z
campaign.
+ S/ o( Y z9 v) XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 p) D2 w0 v! ^3 V$ g( bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 b" ~* Y" I" ^3 z3 I5 o/ jthat all traffic is accepted.* I, c9 q E" n; J8 h
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" j$ m: H6 Y- L) c' c6 f) NThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ Y1 m' x6 L# e! r- ]6 }get creatives like banners or images specifically for the offer./ M" _7 S6 T/ U6 [/ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 c3 f5 I% k9 X8 t5 H0 i- ?! oBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' C* ^1 o8 f5 f$ j4 }! P# J! i& {
track my keywords. Without doing this, it isn't possible to see what's converting.
4 g& z' \' c& d. {! t2 U& \& N, aIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! k3 }: R! ~* r0 |$ G5 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 a* Y0 K; e& m8 q8 [8 lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: G* n0 ^ b* v7 c! q
bottom of the page:( W0 t r" Q" Y. y; u% a9 t
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ {# F; w8 w6 \+ l5 ~/ EClick on the offer → pixels → Add a new pixel and this comes up:) {, x( ^ t: D" Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) g, {* m2 d$ t4 t
from your software into the box that says 'Enter URL of image to load'.
2 ^* L F/ Z+ ] C: FOnce you do this, it should look like this:
6 J: ?5 Q! O2 J E% `9 C* b! p; a) J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: Z) {+ v2 d% K6 ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, Q F7 d# q) oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% @0 I, C+ `6 W( s+ _8 r* O3 @
Prosper or CPVLab.
8 |. L6 z+ J' p/ v7 ]4 e2 |# Y/ w/ |+ j( t- e: e6 W
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发表于 2012-12-27 18:47:17
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