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PPV GUIDE [PPV新手入门][28页]
' A6 f9 \7 t% P' {* W z' y详细的请下载电子书！! K% S0 {* K& M: i) f. F
) a' R# T' ~7 v2 x5 _/ j7 ]; t5 X1 w3 R
Newbie Guide$ b: Y6 d I+ } ^& D
PPVPlaybook.com
' Q* p# @: k) @Tracy Shaffer
: N+ S" X3 J4 f) M" N2 ]% r& ]5 g7 xDavid Ford m( p/ b' [% h } ]: y; ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 V" ?! I' l( t' qGetting Your Mind Right to Start Affiliate Marketing
9 y( M' W% O) [2 \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 L( f3 E1 S/ ]# v, o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 e3 j# Q' ?% h- @: [/ D5 A, Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) g4 D6 C2 Q2 y8 q4 Y2 Bwith any success, these claims are laughable and far from the truth.3 } H& y6 F7 t3 V& Z7 j. m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 k0 z% l H& g# y0 }! Z5 |
flow management. The main benefits are the low barrier to entry compared to other businesses, and0 Y5 Q4 S( |0 d
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" ?! ?0 C4 _( U4 m6 t0 xoverhead.
3 @4 }& k% V% v- hThe winners in this business are the ones with persistence when nothing works, who know there's
8 M0 N1 Z7 r- y% w# Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., x e' R6 ?% I' v! }4 r7 e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! _) g( m3 s5 h( G5 \stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% x# \. ?* e0 ~1 `5 @: F
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( t4 ?5 T& e8 {+ Klearning experience available to anyone with a few hundred bucks and the ability to open an9 `7 z' ~' O% U& z% L7 C \ o
advertising account.& O& [9 S2 A9 {# Z7 Z4 C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 J M( X, ?+ v6 g" X, O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 c J2 J* S7 C- l* D$ E8 g6 gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 k" n: ^; u* V3 }5 [8 }6 Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 t' ?# m- o; Y: v! X5 u$ q) PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" `* S) K6 S) Y9 N7 u( a9 |* }started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: K" p( u6 z, B$ y6 Ostarted building.; ~7 I) h0 L+ Z% M8 M) O
Things you need to get started:; h& M% Q) ]& y$ c9 C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& Q' Z7 ?( F5 t/ i" D( O# v$ Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 k' I- c. `6 D/ w; `1 R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 s' z Q! }- a4 m3 J
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 Q3 ?" |3 i# e! X6 A. N& W* Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
Z& n6 p8 z/ e0 C# Z: w8 vwith PPV.: |; X0 }# l# }
Basic Getting Started Definitions
, @$ O/ y8 F8 p3 V }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ y) k n* F) A/ E5 g: B
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ R0 q& p+ X- Q2 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" p# c1 U, d4 _3 ?) H# S& Y+ ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& ~. w' f$ f% z2 i- o( p; u; h+ @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ d+ A% V/ D/ w4 t) i# s- ?receives a commission on that product. An example would be the Amazon.com Associates program,
1 x# v/ W3 r: h; ~: OComission Junction or Clickbank.
8 [% P5 U% S/ g4 sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 V8 y0 _, D; ^/ |4 `3 v
an action like filling out a form, submitting their email address, signing up for a service or sometimes: f0 x# \! @) H" z/ h2 N
buying a product. An example would be Ads4Dough or Neverblue.: W$ F8 ~5 U/ ^6 z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; T; z j) z/ K" @+ r2 y5 j- y
account, getting the affiliate approved for offers, bumping payouts and just about everything else
; H6 \8 R+ v& C* `! D5 W3 `! jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) W. G7 }9 D/ c& e; u' J
right from the start can really help you.
2 I4 S, ]. ~! R6 Y' a) ^ s' vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" p' F. f- N# T7 A6 Zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 ]$ K. y& N: u1 J3 h. N3 y1 I
view, starting anywhere from .01 or .015./ L6 _4 H8 M7 |
In order to use this type of internet traffic, the affiliate can sign up with a number of different! ~4 z8 w% P( ]4 Q& C2 w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 `3 W! z3 n; {! V) Y3 t% a
MediaTraffic, and AdOn Network.: L% J K0 P2 y0 _( i, x
Don't popups get blocked by pop blocker software?: s! n9 W7 o" S, \
No. Popups are served in a new browser window as if the visitor had opened the new window
' T0 c4 o& ]( T4 {% i9 Lthemselves.
: u. z! B/ m8 T/ }& S% uHow many popups get served to the visitor?
9 J; d) Z. `6 V% D5 h9 x) AThe number of popups served varies depending on the PPV network. Some pop more frequently2 W* O) L" I! y$ c% g, t0 t0 u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& }: R3 ~ h7 M; d. M# n0 G, Pserving this kind of advertising, so they have to toe the line between keeping their software
) f4 m& W. i7 Udownloaded and still making a profit.
2 S# F6 q, _7 S' B+ NIsn't this type of software bad? Why would anyone keep it on their computer?
$ H$ R. w8 p5 h9 E% _; K( ]No, this type of software doesn't harm the user's computer.2 S9 G( q. b' @6 F% K, {/ \. Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
U$ _- P# f. G; a, J0 \toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" t4 k+ S7 @, ~7 ^0 @2 D/ Athat they can continue to have access to the incentive.4 O6 U" R* y& D$ [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 i' `# r4 ]) j S
How to Get Accepted into a CPA Network B! y8 e' \4 K* y b! T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! R# J# k, V e. V
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 o. _1 j: W; p# z
different networks.; M2 a5 ?5 }- Y' q% M( R/ s9 n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* K) b* ?) P8 j9 V9 A& j z
application and be as specific as possible about your promotion methods. Usually some time after
- {5 w9 ?0 J) {% Ureceiving your application, the company will call to interview you. The phone interview is a critical
1 r. Q6 `( P: B8 V! N% Xpart of the application process, and most networks will deny your application outright if they can't get3 i6 M' N M( A+ `) r) G, @) g
you on the phone.
( e' g1 X" u* I$ r5 YOften, the person who does your phone interview will actually become your affiliate manager after! F# l: ~7 |& f& O- M
you get accepted, so it's a good time to put your best food forward.% ~% a- L8 e: I) U* h& u
You might not relish at the idea of someone grilling you about your internet marketing methods over
( }/ W/ F& B, e+ r' _the phone, but trust me, this part is critical. Have answers in mind for the questions:. Y5 l' S( u; z0 ?' V( v
What methods do you use to market offers?
& y: T4 ]% y' `& k: C. U$ ~Do you already have a website you will be using?
7 Z3 _& N7 Y9 |How much is your advertising budget?% R+ q" A, A! K, m; c9 e* a
What other networks are you a member of?
3 N# d2 l* B1 Q, X& u% W2 lWho are your affiliate managers at these networks?* G5 Q( h4 J8 |# {! `$ {. I- K% Z
Do you use social media (Facebook, twitter, etc.) to market offers?% |1 _; ]: r2 G2 |9 I
How much traffic can you drive?$ D2 n2 \- V6 m3 l
Do you have a personal recommendation from anyone who is already a member?' h; B( O5 V6 n3 k
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ B% i& ?5 M2 J! }1 T# bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 W7 v4 [+ N. vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 N, }1 i+ h& W+ S
for the network can be helpful.
8 @ C( A) A" n* J( h9 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 @ }+ Y: Q( R: p4 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- m& o0 x# |. V1 R" o/ Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' h! e7 o4 k5 I! P/ @6 G1 Vpeople can open a lot of doors as far as networks are concerned.
- G8 ^4 n- U" bAfter You Join a CPA Network( J8 @# V1 I! N5 ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; \+ l, X4 g ^
and make an attempt to get to know them a little bit.
5 z2 L4 @: C$ O7 c! {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& e7 e+ d% S+ [# ]. g
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 ?! f# m: \' y; \+ a2 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* v- y" M# _4 l: }6 \$ F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
A0 X, W' G: bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, U7 }. G! O0 f* o# M8 Q" r
email.( _0 S0 ~4 g8 [/ r4 u
For more helpful info about dealing with affiliate managers, check out:
' n2 V$ V% I; {, g* b* @9 C8 bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
; ]. |; |1 @: p$ G- J5 w Hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/: v$ R: K4 {& d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: |5 H3 o8 h1 Y! F! l4 j; \3 RSet Up Web Hosting
7 n$ b: x* G0 I( R, s( `+ S! sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ d; O6 ?, `+ {2 \, U, J' L) N! c0 t
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 z8 T+ X, \: V4 Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, \$ t+ h, v/ B# i1 H' U' Fwhoever else is on the same server as you.2 g( F3 ]( w- O) R. l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" w- z, q9 ^! @" g+ v8 t$ ~' R& |enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 V+ Z3 m7 A3 }" g8 `seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; `/ m& x. Y* \6 JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 e, e- J1 E) C: W$ ?! J& [
house full of roommates (hosting customers).
6 f- c+ x4 f* _5 `1 H0 YIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 |- }/ s4 h% {+ qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ _ j/ O5 |5 j+ ~/ f" cfit.$ s* G+ G d H) v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 ]2 z( z+ x9 b# X/ s; z% I# tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! l% R ^* \- S, h& l' btheir food. Everyone else's food in the house has less space to take advantage of.. ~+ k% v) C; a1 \4 b! D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 s8 Z0 w5 ~; V! o2 Y8 A" ?
any type of hosting this is a bad thing, and especially while running PPV traffic.
- S4 U% i6 b; W# zIn the case of a virtual private server (VPS), everyone in the house has their own designated space( d- E$ M$ [' s% W C2 _
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 d) F- \ v3 H7 S( N! L! Epartitioned, so that each customer can only use a specific amount of resources at any given time.
( p: P! d" w7 n. MA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 [- W& C# [( ^$ I! B
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ P& d/ T3 t2 k& Z5 }. Ntraffic, faster.
# w5 d& E$ S4 k) n, @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 Q# M) W5 X1 B+ k" e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is( S6 s1 v% I( v: j _
here:
5 |# Y: E. t3 {3 j/ vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 f7 _- _* e7 ^0 j/ lVPS&highlight=hosting
( P* Z. G" t2 B' q3 U% W- EDedicated-Hosting-vs Shared-Hosting
% d f u3 f4 @( nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# `8 h }+ C. z" w. \' M1 x- ZHosting...Your-thoughts
5 ^3 F+ w' K. r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% \/ P9 y! L0 R! c/ D* x' {Hosting Providers for PPV
0 H5 E8 \7 F/ W, l1 H* O) D$ UBeyond Hosting
, c; u. p4 K, W. V6 ]http://beyondhosting.net/$ e) v. j$ ^! g' @1 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 M7 ~; G; `, @; o9 H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
f2 \2 z! j& d6 ~) l/ wdirect linking with PPV. Also, these guys provide great support.. r \+ W% y7 d4 \) @2 _
Prosper202 Optimized Hosting, f& k! F v, x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ Q) M( e0 i' X6 h: z7 WCPVLab Optimized Hosting
/ w, J+ d, `7 V. O ^http://beyondhosting.net/CPVLab-Hosting/0 v# ~ U6 r5 r! U9 R$ U4 k
Domain Names for PPV" t" i9 L ]+ Q4 A6 u3 t5 n+ Z1 c+ G* _
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ B' B D/ J% c5 y( J5 A! J! m
where you're going to host your tracking software and your landing pages if you decide to make them.
/ E- a- w' F9 r1 V2 Q9 Y$ f V9 KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. R% `+ c& f4 k1 s4 ^" \( x: ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 H0 @( v: }2 `8 V5 {- D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. ~& g. l6 C8 [4 `5 b$ z& F
term or build a whole website.' y- E' ?# o9 _, m9 Q+ \
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ x" W1 K7 ~: I/ K8 C6 R
tracking software on your domain. This is really important, because it is necessary to track your
[/ Q9 L Z% Z: ?) Tconversions down to keyword level so that you can optimize your campaigns. Without proper
9 y/ p% G" e6 x; q) v3 ctracking, it is impossible to know what is working and what isn't.
- \/ J" q: I) X, E8 `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" W- y" U- T& [: Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# _- F$ [3 i9 a9 H+ [; U7 VProsper202& ?, t) a- {% h# Q0 K
http://prosper.tracking202.com/apps/1 H ^8 }' Z+ {& l: ~- c
CPV Lab! q; P- z+ _/ ?! |# W B# L
http://cpvlab.com/
I6 C/ R; Q. hCPVLab Help Videos
3 ~# l1 q: B& J! S- d3 ehttp://ppvlab.com/oweiw/oiurw/vdm.htm' @. i. s) w3 o3 |8 \0 b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 f' r5 W0 W. j# a. \: ?: q3 Xindustry standard.
3 \+ R. T* g! [% ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 B0 S9 q) }4 X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 j- P, ` _- C
good support if you have problems with your installation.
8 R% L+ n7 o( ]& ]Tracking 202
* l/ R6 V( e- y3 C# @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' A; Y0 Q5 L) x1 f4 s7 Q3 g- L: p9 N" k& F1 Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; F6 Z2 a- N! g% R& H4 c# Carea.0 ]5 p( K: s5 G
If you choose this option, keep in mind that your tracking software, one of the most important parts of( K4 S: S# P0 C* V. \, v$ T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ ?) v- m1 k2 W2 R/ K. Pinterface, and their hosting.
1 N8 i, A" Q1 M" z/ C7 fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ v% O6 U z5 b S
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 r! v+ C5 b5 X9 ?4 `4 ~3 I: bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" K# ]+ I5 w# d) g' W# n) B$ b5 swere using.
; {: |5 n: m' T& y4 Y1 l) i; f% MChoose An Offer D0 N9 m. ^0 B' C s7 N: ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 u- L( @5 `- J. I- S' jLesson on Offer Selection
" f& H h5 [! C: m8 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 T+ c3 R0 ~! `6 \4 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% g( ?& W$ o; B1 X: }3 {+ W6 i$ Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. g- C( Z% y7 J% _LeadImpact as the traffic source., k- l3 X& E0 Y
Now the best way to learn how to put all of this together is to just get started. For some variation in! J) P+ D6 R* @2 |" v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) B4 @- H1 i; Y* ^* {) R }
campaign.! T, C& `. g9 L3 P* y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 ~# T! u9 G- a) m" Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 [: h* G! H2 z7 ~" Y
that all traffic is accepted.
1 a0 ?0 f+ i( d- yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ N- L! c" u" T8 I$ F5 aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 ^$ U J) H9 N' @8 h( V! s
get creatives like banners or images specifically for the offer., c8 I$ G, `: m, {, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ e( R4 b, w& Z- \7 F! T$ y* FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' f: E9 X7 U: R6 h5 \7 q; ^' ]0 Rtrack my keywords. Without doing this, it isn't possible to see what's converting.
& o; ?) N7 h4 O+ C) x5 }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 Q' i* v- D" N0 c6 t1 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( T# ?+ R% V$ }+ eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 D2 K! o& k+ C% Y7 a
bottom of the page:
' n; V5 |& h8 a5 H. O" Z) r9 W# HNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* O B$ n8 F( p, z* a0 M. R0 QClick on the offer → pixels → Add a new pixel and this comes up:
7 M t( d+ v# j% d0 ~- ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. z: K- Q: B0 v9 `4 s8 Nfrom your software into the box that says 'Enter URL of image to load'.
- g9 k! w _- f0 Z+ x* aOnce you do this, it should look like this:0 \9 w! T y( s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. N1 X7 G+ S) G' B. N0 {& n8 I- NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! F2 S( J, N& |. J" H" wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 v- i! g$ V& G+ f( Q
Prosper or CPVLab.
. o# l( h. U6 x8 d- r# Z7 Y8 A
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