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PPV GUIDE [PPV新手入门][28页]
0 |2 `+ h6 Z. ~( C: `6 R详细的请下载电子书！
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9 Z5 q- i4 l x. d
; ~7 ~! M* a# _5 [5 `- S3 C& ^% TNewbie Guide
4 D% w4 f5 F) q$ mPPVPlaybook.com/ x& ]2 i( r& i2 d# d& D. N7 {+ i' s- r
Tracy Shaffer
% u7 ?8 ?5 n+ u9 i& H# eDavid Ford' W8 ^$ c/ T4 E9 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# M& x- p6 h/ r! q. t* OGetting Your Mind Right to Start Affiliate Marketing; O( l+ X9 S+ I0 P* N0 c$ X: {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 a' _# ~7 P% W" O, f% ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 X' Z2 Y0 d1 R# V3 i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 P: F V e U) U8 i* y- H
with any success, these claims are laughable and far from the truth.& `/ J/ m0 U. N2 w8 K$ K* J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 B, \& f+ _: z/ B+ Tflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 X" g+ P+ K' y, f: J# k6 ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
6 W Q) ~+ l/ moverhead.% x* E: l) }. u
The winners in this business are the ones with persistence when nothing works, who know there's
9 g, L6 j# b8 F: O/ ]+ [8 m! _5 Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- x- l0 Y: {# x, U6 }# BThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 i* A& u4 o% j( S# estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% T, G! u3 S& m% o3 AMost of these things happen suddenly and without warning, and they all contribute to the amazing' l8 p( N) h3 L- o
learning experience available to anyone with a few hundred bucks and the ability to open an. R9 ?/ m6 c* P0 F5 O
advertising account.9 f+ h+ Q3 L7 J7 A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, r0 _7 P8 T% z3 y# S4 swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 s& t! g& m9 t+ v, h% J" w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 t: |& _' P, l( v# X+ S; z' S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& k! Q% X, s) K, c7 B4 {7 QWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 g* ]1 ?9 c, Y! M7 B' bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 s9 O4 \# O/ d( P" C: A( j: V1 istarted building.
+ J+ y9 U4 J7 R4 FThings you need to get started:) b5 L; u& [' t! v, G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ m' f; d0 v; r% c* n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% D$ i5 \% `; i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 g- l% V Y$ J Q2 E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). f. u3 h3 o" y/ _: Z; \9 j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
* k; c F* o) s6 Cwith PPV.
+ @$ V7 b; N1 l5 N+ |" t2 EBasic Getting Started Definitions/ |, q0 x' t; k& m, h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% \' r3 T; h8 s$ |; E; laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ W$ H1 g6 u/ P/ C/ d1 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' t) R2 _+ d5 I, P1 ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) k( U. V, A2 K4 b7 @1 E( n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 a. w* a* K. Q! l5 N) W
receives a commission on that product. An example would be the Amazon.com Associates program,
% `8 b+ S" {2 u% nComission Junction or Clickbank.
( R5 _* W6 m7 w0 Y/ Y$ ^. uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ g% p+ n7 L( \) E% ^" s3 H
an action like filling out a form, submitting their email address, signing up for a service or sometimes# O5 `6 U& c/ z
buying a product. An example would be Ads4Dough or Neverblue.5 H; X; Y' E5 L. E) }) ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 F# r% o! o: D) g* L8 E e
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ r2 q2 D$ H1 x" X$ ^4 `related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 D; T9 w5 h% y( S, A+ G# A
right from the start can really help you.
5 J7 i$ }( j* ]3 U; y) Z, TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 i! P2 M+ x6 ] u4 q& X$ x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# L) N/ k8 D h" Tview, starting anywhere from .01 or .015.
( u D4 B& S" ZIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 I, v6 y+ N4 M b: j/ X4 I0 Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% ]4 d; G; o) l$ a% s$ Y
MediaTraffic, and AdOn Network.
. @: G* L# T9 B7 VDon't popups get blocked by pop blocker software?
, g h# L7 [# G- v. lNo. Popups are served in a new browser window as if the visitor had opened the new window) b. t) p0 K; t# b' i! D! r
themselves.* x! J: r; r' ^
How many popups get served to the visitor?
! }' R/ O2 {' MThe number of popups served varies depending on the PPV network. Some pop more frequently
6 @5 V2 u$ _) }0 D( D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ O/ N9 \" U* A# O5 Q7 ^
serving this kind of advertising, so they have to toe the line between keeping their software
, k7 J0 B" l3 G- _: X$ wdownloaded and still making a profit.% c, `$ X# \. Y U* t: k) u8 F) R
Isn't this type of software bad? Why would anyone keep it on their computer?
7 K1 }5 c$ W) X r {/ XNo, this type of software doesn't harm the user's computer.
% O' Q: G- D; G: \& J% t+ Z$ fCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) b, @$ W' B- X/ @% {toolbars or videos to place the software on their computer. The visitor keeps the software in place so; R5 j) x* \* t1 h3 o6 S& ^0 j4 a7 T
that they can continue to have access to the incentive.
$ O4 E) I* W g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 K/ f+ M; d8 [# T aHow to Get Accepted into a CPA Network) k, [8 j, M& v0 S5 f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 z0 o, l8 L& G# Z3 T' L
to start looking for networks is Offervault which lists offers and lets you compare payouts across* M% L& J$ a4 M
different networks.% K& Y" H9 B( F: C5 U$ X
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ E. T, L& H2 ~5 h6 {4 v
application and be as specific as possible about your promotion methods. Usually some time after
& Y0 o: E( c& c% D5 k4 preceiving your application, the company will call to interview you. The phone interview is a critical
% W/ u% X- S: ^part of the application process, and most networks will deny your application outright if they can't get9 U! `: w7 x* a0 Y) J, [. m0 T
you on the phone.
e2 H/ A1 V4 t: d8 OOften, the person who does your phone interview will actually become your affiliate manager after0 E4 x9 d3 i8 Q- ^
you get accepted, so it's a good time to put your best food forward.
5 R4 f* b( a, u2 x1 IYou might not relish at the idea of someone grilling you about your internet marketing methods over6 F0 }: K, o5 Z5 F; R
the phone, but trust me, this part is critical. Have answers in mind for the questions:! |/ D% h6 C0 k! L4 N8 l; G
What methods do you use to market offers?
s( Z7 m0 @; S6 @( y, J: H3 m; l; nDo you already have a website you will be using?
# r* ]7 m; D7 c8 \# F0 _; k, tHow much is your advertising budget?! {, O. s- x4 s" H+ q) I" m& ]5 [
What other networks are you a member of?6 A" S; V/ m6 E' E4 R
Who are your affiliate managers at these networks?
+ d+ z4 ~7 `7 a/ sDo you use social media (Facebook, twitter, etc.) to market offers?
+ J A5 z9 H- \/ t; r1 K, yHow much traffic can you drive?8 O; X( r" K; b; \! N2 i' e6 u
Do you have a personal recommendation from anyone who is already a member?* e* x; ^. G5 F2 ~* t
Once you provide satisfactory answers to these questions, the network will approve or deny your. v# B: x8 Z7 n) m! r8 c# I6 o
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 P4 _. P m: ^, g( @* w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate" g7 a! I* J/ _. U2 _- \
for the network can be helpful.! _; C3 h* j1 x) g0 }0 G; m! p2 l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' x t( V- C/ y; n* A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 I. Y1 x0 k5 k) S( D) Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 i I4 u' Z' h3 g- [, y6 }; R2 f" Xpeople can open a lot of doors as far as networks are concerned.
& r3 h; ?( M O5 Z H" NAfter You Join a CPA Network( x- w. x" j* B. J0 a9 o( X5 ^& f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager R2 N3 D3 q9 j: A
and make an attempt to get to know them a little bit.5 G7 l( G$ d: O
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, i' I* d R# n/ }% d
weight in gold. Start feeling them out from the start and try to get to know them. Once you get+ ` `* \4 r n6 e2 ]. q5 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 C7 W9 C; \$ flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 ^* T2 C. D' d4 [2 A8 ?' o. a2 H
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- k$ Y% C9 ~6 M) m8 Q3 hemail. I8 N' s* @$ T. o4 s% e( f. U
For more helpful info about dealing with affiliate managers, check out:# W- A5 R, y) g; x
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 p1 j, l3 N W+ t0 ^# a2 Y" hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/4 k7 N/ v2 O% R, [4 _ j8 b0 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 g; h9 F9 ?& l( W/ V
Set Up Web Hosting
5 Z; o" g$ ?2 X3 Y- o6 E* CGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 _- V6 z! d5 ~" t2 d; Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 }' d6 ?% q# K: Z- i4 L' u$ ]6 ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ v* M% t7 S8 f6 K) S: |1 m5 `
whoever else is on the same server as you.
/ ] K& P- m: J3 [# l& LSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ a$ }% V+ A4 r
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 x0 T( H2 t! o9 E& P: wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." `8 W: Y0 R9 ~0 j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 c* T# A. L+ |house full of roommates (hosting customers).
5 f$ Z% B* }/ v |) @! hIn shared hosting, this is like having roommates where everyone has no specific designated area inside
& q; P9 x0 N$ U5 B0 J. r0 ^/ Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
# e) }2 H1 ]3 k% e: G8 z9 f$ `7 Mfit.
+ S" s+ ?. f [* ^$ \Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 ~0 f+ ?9 w* I& i6 D" j4 wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 F# l: z7 F& `9 a' v- W9 H: u8 ` J
their food. Everyone else's food in the house has less space to take advantage of.
1 D1 c9 |5 p( i, `- P8 u3 h" G6 ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ o( O( b& e" C
any type of hosting this is a bad thing, and especially while running PPV traffic.5 {6 U3 O) j9 N
In the case of a virtual private server (VPS), everyone in the house has their own designated space
@2 \ E. y1 t7 c* J O+ Einside the fridge to put their food, and other roommates can't come into that space. The server is+ O. U& v1 G* b7 \, i. c% \
partitioned, so that each customer can only use a specific amount of resources at any given time.
8 T* [% i6 n2 S+ M4 QA dedicated server would be like having the whole fridge to yourself. All of the server's resources1 i: v1 S9 ^3 ^+ U. k$ S. t
belong to you and no one else can use up those resources. This makes it possible to serve much more- M! j* N# b/ H8 w2 Y
traffic, faster.
& ]9 G* [8 T$ i/ D/ z5 yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& C$ {5 W6 F* [! E; V% W- U. n( s" UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is G' p- m% x: w1 a
here:
' o3 l5 S5 J4 shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 A2 Q+ R' r( K# ^VPS&highlight=hosting
8 M9 m. C" |6 b/ J, Q7 q4 vDedicated-Hosting-vs Shared-Hosting( X& G" O) K3 U
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% b1 \' U2 S4 o- g, |/ R/ P
Hosting...Your-thoughts4 s7 y5 U& h4 G: Z @: k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ |3 a+ c0 R9 N
Hosting Providers for PPV( h# w# [+ ^8 z; g
Beyond Hosting3 X: D, w2 n! _' r, u O. c* [
http://beyondhosting.net/; ]& I& _& k9 C& F9 B) r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ o6 `3 A. [- @7 v) qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 {( j' z2 A; w4 T- p& M& @8 {
direct linking with PPV. Also, these guys provide great support.
, P- S7 Z8 g3 E8 R# AProsper202 Optimized Hosting; J4 @' s7 Q! L6 j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ b$ h M0 A. l2 d
CPVLab Optimized Hosting. {% \/ I3 n: r' }( F- C
http://beyondhosting.net/CPVLab-Hosting// [; R8 w; P5 }+ b3 \
Domain Names for PPV! J1 w2 B1 b/ Y0 A8 b* A2 ^
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" `4 W, O+ B' {' ?" p' w( Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
5 i: S7 p% u) y3 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! _9 ?1 f9 n# \* c% q% [2 r" `; j
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ C2 t( O$ t( a& p, G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% h0 ~ D5 y0 f6 j7 n' Sterm or build a whole website.0 z1 M: x0 I; g) c6 l' R
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 o" k1 P1 g+ k4 y2 g2 ?tracking software on your domain. This is really important, because it is necessary to track your
2 p. @6 e7 [/ g# _$ n- a ^5 t5 `conversions down to keyword level so that you can optimize your campaigns. Without proper
3 y3 j9 m3 P/ J( N8 U6 s6 s' Mtracking, it is impossible to know what is working and what isn't.
7 \* H! w9 J1 c+ i% u* w5 nTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) t& N; o% Y* D+ |/ K5 u" Nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* @6 \+ i4 [; D! J
Prosper202) U. v& c$ O7 f# U3 J
http://prosper.tracking202.com/apps/; J/ G+ e. A/ {0 k
CPV Lab
" C7 p- y* a6 F8 ~6 N* i; h" z+ chttp://cpvlab.com/
3 c/ h4 T8 k- M+ d( Y& OCPVLab Help Videos
6 X$ F5 |9 ? {3 C5 \1 @; bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 b* P6 y: z `# aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 ~/ C9 f' _# v0 j" P7 O) p; g
industry standard.
) P1 K1 I' t6 i! ~) d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 R1 \: r( o8 T1 m& }. |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 `1 P h+ J Y+ Tgood support if you have problems with your installation.
! u" C8 s! [+ T1 |& y- \Tracking 2027 {% j& T W/ ]; x: Y6 w* d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 R; N) _7 E' X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. i7 p: x4 k0 s6 j% B* |area.
$ g2 A! O$ H9 l1 Q0 h7 {If you choose this option, keep in mind that your tracking software, one of the most important parts of' w3 `* R' k& y, c9 n2 L" }! [& Q* a0 ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 a1 p2 n# i7 J! qinterface, and their hosting.3 ]- ?* U7 a. e6 F, q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 c3 L% W9 Y4 g4 [+ i& Fand targets which you are bidding on. Leaving this up to chance in order to save money could- E5 }" ]6 _ e/ c2 L% R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
N f$ v( a. [ [5 _# dwere using." A1 t. f! k+ u
Choose An Offer
0 L# `1 S9 Z, Q6 Y0 e" f5 TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 R- R$ L5 ]$ x" a0 m# X! M8 }Lesson on Offer Selection+ G( r+ ?) o2 G! x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ _) E: o$ j5 r: Y: c3 aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: ^2 {( Q" q% r' v7 x) v
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# O9 m3 n0 N9 ^" X- QLeadImpact as the traffic source.
7 q% O# P3 ]# d7 I9 w7 g' I p, C% ]Now the best way to learn how to put all of this together is to just get started. For some variation in
, A" d6 G* A' ~5 \: J X! qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ X, Q9 [5 [$ j9 s4 mcampaign.
# A3 `9 V0 M# E; f {When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) f6 \: x+ `- I4 A2 ~( k
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 o [0 v9 Q- w0 |, G+ N
that all traffic is accepted." i; d7 T& k& ]- ?
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 ~% C8 y. u& x8 f& oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 W( f* v. v) K3 p& c
get creatives like banners or images specifically for the offer.. \% S# D/ R; r1 g9 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" V% G3 V8 M+ r- d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) v2 t3 W+ N. H% F6 ]( B5 a
track my keywords. Without doing this, it isn't possible to see what's converting.
0 q+ ~7 k: T w- F/ l8 XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 E: j8 }4 a8 y+ T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 v: g# R$ E- f3 \) |' C6 @
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 R. J( v/ H" Dbottom of the page:
" v3 K% ~4 V2 a: D1 I# c0 \Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 | O$ h3 V8 X
Click on the offer → pixels → Add a new pixel and this comes up:
/ D) l8 i9 j9 E0 gMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, f" B2 C; g, \; ]( Q/ F0 H
from your software into the box that says 'Enter URL of image to load'.) \7 |+ u' P h- h4 o
Once you do this, it should look like this:1 w. D2 L, @- ~( ?- K" w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' J e* f" y& E* K! B: D% k- t4 u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! j0 t& S7 [3 M" Z& x1 {
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ d" P/ `+ G7 l
Prosper or CPVLab.
8 n0 O. n7 Z8 H6 A( |- D$ k+ w N/ _' V( E, B
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发表于 2012-12-27 18:47:17
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