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PPV GUIDE [PPV新手入门][28页]$ z$ l$ e `7 W5 ]% ~
详细的请下载电子书！! b! V9 g2 ]5 d
* }! b& u r- r* J; f& `- n$ Z1 {' ^8 Q3 B0 R9 s! J; s! j
Newbie Guide& T, X, B9 V/ h3 Q/ Z: Z5 D7 I' ]
PPVPlaybook.com+ T7 C! D1 f2 O" `/ ]* S P
Tracy Shaffer! Q m+ Q# f* Q
David Ford
0 F4 W& V# u$ c) L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; A+ p1 e- o2 m0 u2 D! S0 p8 eGetting Your Mind Right to Start Affiliate Marketing6 E$ g H* t9 m( S: L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 B' R- |2 h% ?. Z8 G, @, L' lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( g9 q# V: @+ I9 ^" V4 ^" tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% ^- K% a' u* ?with any success, these claims are laughable and far from the truth.+ I) t1 ?: n5 F6 I* N& Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 m+ c' G$ y0 Z" ]# P9 Kflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 j$ l" Y# `/ ~$ i/ v1 E4 }2 Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, q( l% T2 i5 |% z0 Toverhead.. q& e1 V% P6 H; G. t+ [, G
The winners in this business are the ones with persistence when nothing works, who know there's
/ T$ y( `( U/ H5 b% X9 Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., @0 d. w; D! t2 B7 h% Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
- N! W9 _% H4 X5 ]7 Q; r/ mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 |2 ^# o7 S" X: |7 l& w1 W* q
Most of these things happen suddenly and without warning, and they all contribute to the amazing K9 o, z. E+ o% I. b
learning experience available to anyone with a few hundred bucks and the ability to open an
* z. o& z$ H; a8 _+ Eadvertising account." o& n' m1 G" B3 b
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 d) i# Y/ O: ^. Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) A H; ]/ Y" C5 ?2 T3 Hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 {5 j: S7 x0 O) P% z, h. u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ b- ~, {: I" p; m8 x" C4 n; [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 O' {8 C, J2 }) U7 s; i% T; u8 i& }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 \& g' A+ K5 ^5 T. m8 [started building. v0 a/ _2 m+ S$ ^7 _
Things you need to get started:3 x+ s5 O/ f, u" L( b/ d( ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" n; t2 ]1 u! _; C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 K9 F% P1 N+ S! |$ r" g! }3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 D) v9 R9 H6 x3 j0 q7 {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ B# t: [# b1 k0 n, e% G* R! v7 [; T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ I" E5 k" I: z
with PPV.$ |1 z8 L- e* l* V! O
Basic Getting Started Definitions
) {$ p* y. x4 j, CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% z; {5 B6 W* g: r' ]8 ?
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 m+ e- q! ?" H* {7 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 B( t+ h( ?" X# ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 @+ _. J2 J$ r/ pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' G, s* X( V: _
receives a commission on that product. An example would be the Amazon.com Associates program,& G& v" O% S- Y5 p: G6 _
Comission Junction or Clickbank.
* i1 B9 R) ]! a4 S: ]; sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 ~) S1 M: H3 q6 ?! yan action like filling out a form, submitting their email address, signing up for a service or sometimes* w3 C1 o' z9 d5 y( K2 V; K9 }$ A
buying a product. An example would be Ads4Dough or Neverblue.% x# T/ u6 D( S+ \- B$ L, r
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 J5 G; A* {) o. H1 L4 C
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 c4 y$ G( X' `9 r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; ?0 i8 ` `: r) ]5 f( mright from the start can really help you.+ X1 Z* y0 P( ^- E7 x: [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; e7 W" l" B, w, l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 D# a& O! @. \0 I6 Gview, starting anywhere from .01 or .015.
6 i. b* C: F2 N+ eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 w' d1 Y/ J, v2 b J; ~: Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* q& ~/ V- A* @2 q: R; H! b$ t) SMediaTraffic, and AdOn Network.
8 Z/ B/ E# `7 `; J4 NDon't popups get blocked by pop blocker software?: P1 P( O1 _, D: X+ k
No. Popups are served in a new browser window as if the visitor had opened the new window
# e6 ?4 X) q& L z2 gthemselves.
, n: a' L* l3 P4 [6 `How many popups get served to the visitor?
( Z) A# s% @; g/ Q5 {The number of popups served varies depending on the PPV network. Some pop more frequently
6 G- |& r7 V5 f7 k% o3 E8 r1 e(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ R( @8 ~8 @9 E! U3 {serving this kind of advertising, so they have to toe the line between keeping their software' D/ S# B7 n5 ]- |3 i
downloaded and still making a profit.( ~, I8 K# @* G. ^" W1 |2 L
Isn't this type of software bad? Why would anyone keep it on their computer?' F$ d) `# o5 T6 Z
No, this type of software doesn't harm the user's computer.
, K2 v* G3 B- Q3 U) [/ TCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 a) h) j# X. S% z; P' atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 A( Y5 o$ ]+ {7 n! tthat they can continue to have access to the incentive.
: ]' H% o2 @( N( w5 `9 u6 |( H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( M5 |% U. |$ F: N: Y0 s0 gHow to Get Accepted into a CPA Network9 S; }' L2 h% ~6 c
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# t$ t- D1 C( F2 B& G" T( zto start looking for networks is Offervault which lists offers and lets you compare payouts across
; j/ K9 ?5 p3 P/ hdifferent networks.
5 _) |0 ]" t" T! ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). }! k( Q) t7 _! n
application and be as specific as possible about your promotion methods. Usually some time after
6 c2 A4 y: c: E$ Z3 ]9 j) g8 xreceiving your application, the company will call to interview you. The phone interview is a critical; @. y4 L- H. a9 F# N/ x
part of the application process, and most networks will deny your application outright if they can't get
3 ^+ m$ o7 x2 i- n* Nyou on the phone.8 C6 f+ t& T- R; b0 Y) k
Often, the person who does your phone interview will actually become your affiliate manager after# C9 `6 p' P1 L2 c$ r+ z1 y
you get accepted, so it's a good time to put your best food forward. d6 ]! \9 j2 u; t: v+ \
You might not relish at the idea of someone grilling you about your internet marketing methods over f' e+ ^& |3 r) D
the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 E. ~3 K+ s( r1 k( {1 wWhat methods do you use to market offers?
' f4 c4 ?+ I# R% F) k( cDo you already have a website you will be using?5 C& J" N* x: Q9 {
How much is your advertising budget?) H! d3 l/ a6 y V# n
What other networks are you a member of?6 ^0 K; |3 v( J* n
Who are your affiliate managers at these networks?
$ a6 T( y# t2 f" `. Y: o/ y3 CDo you use social media (Facebook, twitter, etc.) to market offers?
( q; h4 G/ K" @1 L5 V& ?6 sHow much traffic can you drive?
2 c9 p4 J2 G/ f5 B. S( BDo you have a personal recommendation from anyone who is already a member?
! d0 o" y* o9 i( V0 M+ jOnce you provide satisfactory answers to these questions, the network will approve or deny your4 ], E+ x5 s4 S* U4 V( f
application. If you get denied, just keep applying or call someone on the phone and try again. Be: t/ O0 B2 ~# d* ?! p+ o; T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ s; O8 t2 r" [$ g/ \
for the network can be helpful.1 L2 _- p+ g, X7 U }! H5 C
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; P; U! i! X9 K& p! d5 z& K9 ]9 m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ J, j& C- l3 P$ N9 mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; O' O, r/ |% Z: _- w, g
people can open a lot of doors as far as networks are concerned.- y3 ^$ P: `6 c' |! Y
After You Join a CPA Network
' e. @6 \ V/ YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 ]% e/ u" u) m9 Y" [) }. T9 @
and make an attempt to get to know them a little bit.
, A, G0 D, p+ y; @1 \. r9 dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# G: i- ?, A, Z& uweight in gold. Start feeling them out from the start and try to get to know them. Once you get
; L a5 m: S6 m5 ~! F# a0 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 Y8 B" x; X3 K) t+ T0 @. @2 m1 z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 K1 I$ t; E x+ P: V- L) h0 q, j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' w2 i6 c+ u) l
email.
, t" T9 Q+ F0 ]) ^+ a# _+ ZFor more helpful info about dealing with affiliate managers, check out:
0 Q$ i# s4 C. N8 ]) ~3 Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/8 e8 w1 u; n6 }) }
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 y# T7 w* O0 _' y# V# C) i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# X" r$ f; N# S' Z& S( _4 FSet Up Web Hosting
, `" ~) ~! o- F8 {, `Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! V/ A2 [- S1 ^! Y# S) m0 D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: z8 p8 {( S Y9 p: Khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 J+ y: u; m5 C) G3 xwhoever else is on the same server as you.3 D: X; ~3 I" r+ w# F! a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 w/ Q$ E6 n" \ Z
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# @5 s1 J9 J0 G) r0 C3 hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! _' Z# q! Z% @8 O6 F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ F( r6 n6 {/ W
house full of roommates (hosting customers).
& L; T. K7 F7 I) d6 i% L* }1 MIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ S& L$ x/ m1 |( ~; Y& ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will0 h( [& Z& h/ S
fit.
- B& o% ?7 j7 k1 Z: C) D" t* ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than R2 u! V5 [5 T, T6 j u$ P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 m2 x9 a: H6 L* ?their food. Everyone else's food in the house has less space to take advantage of.
9 q3 |- v: v7 XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 V0 j- S1 P: U" @( {
any type of hosting this is a bad thing, and especially while running PPV traffic.* i9 H6 ^* s6 U/ M7 m9 I+ e0 r
In the case of a virtual private server (VPS), everyone in the house has their own designated space; H: B/ o' i9 f3 r/ S
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 S1 ?) B: A f! M. S9 W+ k- \partitioned, so that each customer can only use a specific amount of resources at any given time.
) G9 P8 w' w: e/ p6 pA dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ J& X* P! h7 Q* ybelong to you and no one else can use up those resources. This makes it possible to serve much more
6 \' C+ B3 B3 J+ K! |: Ytraffic, faster.+ A" u9 v$ X" [: X& ], x) U1 j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 M1 p1 n7 G0 R7 {' q0 pAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 A _% ~/ L8 I" ~here:' B, q' A: ^8 ]8 l9 V
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 x$ r$ i! e2 R' B4 _1 m7 _
VPS&highlight=hosting
# ?- D* x+ F% u+ VDedicated-Hosting-vs Shared-Hosting
# ]* I/ M$ ~6 T( G T+ A1 F+ dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* N2 h: E: A% q; L3 [7 pHosting...Your-thoughts* C* _( L# w k" Q9 K+ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 h: ?3 t: F- x3 k7 E+ i/ VHosting Providers for PPV4 C- b3 S7 T: o5 k3 i" S5 {* B
Beyond Hosting$ n5 E; V$ l& |* {: h
http://beyondhosting.net/0 T5 d: g* k5 s0 h6 i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% C' d5 j! Q, F0 e R, P$ D. a v# W
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ p9 i' h; ], o. ~
direct linking with PPV. Also, these guys provide great support.
4 k; c9 b- B& _5 k* \& eProsper202 Optimized Hosting
. p4 x# D) j" k8 g4 w" e# ?& ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& y X6 ?0 z" F3 RCPVLab Optimized Hosting5 H7 \! U* x3 ^; z) W: i
http://beyondhosting.net/CPVLab-Hosting/9 |6 b; a3 j$ j: U$ O
Domain Names for PPV3 T/ Z3 f& r7 F3 D) {" e
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% a8 P+ l* ?( M, k$ _8 O
where you're going to host your tracking software and your landing pages if you decide to make them.1 Q7 h- Q/ `; X/ E1 ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 f6 E3 I! t* r+ [bland one is fine to start with, to host both your landing pages and tracking software. The .com,' u/ l) U8 ]- ^+ e f' X! G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 s9 |6 ^) ~9 y
term or build a whole website.
* ?- Q: d% k' [3 ]After you buy hosting, a domain and get those all attached to each other, the next step is to install) l: t' o1 j1 y' u$ r9 J, m N
tracking software on your domain. This is really important, because it is necessary to track your
. }, {3 d+ K+ p ?" Iconversions down to keyword level so that you can optimize your campaigns. Without proper
* M _8 W: S( s8 J+ P7 m! btracking, it is impossible to know what is working and what isn't.
) w3 A/ p* s) _' Z6 K1 D5 t! vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 W: m. N1 a+ n
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* o9 c H2 P5 v7 [, ^
Prosper202
* Y6 ~9 n( q/ Dhttp://prosper.tracking202.com/apps/
/ W( E* @/ X O8 R) y) DCPV Lab7 C. x D) A3 U/ k" h& U- D6 _
http://cpvlab.com/
' Y1 R* I% I2 s# mCPVLab Help Videos& \, @! b5 g$ k- D, T
http://ppvlab.com/oweiw/oiurw/vdm.htm. I- h9 _6 F9 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) P& o9 G B) z. x4 g* tindustry standard.
: [3 f; z6 L) k& T! R( C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( j+ P& T; t% k: [7 e
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' t: c7 A$ [7 z& g3 U2 i! |9 `
good support if you have problems with your installation.
& J+ B% ^' ^7 f# V. w# k' J+ ~Tracking 202
/ i# S5 X6 q* a6 _* yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
* W0 v7 R8 c# i3 f- z+ P$ a! Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 V" N- \; A4 @6 [: e1 f
area.* d) Z- F; r5 N) ~8 C, l; r9 O
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 L; P" T+ u. J5 Byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; q* x% H& Z1 ?9 Q" Winterface, and their hosting.
' ~& x% e5 Y% ~& cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords3 E- P- _$ J* s3 |% U* I
and targets which you are bidding on. Leaving this up to chance in order to save money could
s0 a& U% h3 b3 \' Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 |, [2 x( Y; D1 }& E( ~were using.5 f: N6 b {5 D0 h/ c) J( y9 M
Choose An Offer# o" U) J+ e- r. |) q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 c7 F) f3 ?' O3 p1 N
Lesson on Offer Selection
7 k% e m E$ A( Q+ p( bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 V4 M% A1 s8 ^" B5 h0 h, AIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 m8 c* I1 Y/ {2 mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# I6 s. p! @9 L- L8 J p
LeadImpact as the traffic source." P6 d+ P9 z! h. T$ _
Now the best way to learn how to put all of this together is to just get started. For some variation in! Z& i, Q0 @' M
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 f/ o2 }7 C& k* W
campaign.
3 \) K7 Z- Z! z9 q ^' w6 r$ fWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 G3 P T) {! spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; @ W0 F }# h( K! j- X: Athat all traffic is accepted./ Z" |9 r! g$ |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( g$ x$ x4 W8 p3 A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* g1 t8 ^ L! V. e% ~3 |7 ~+ dget creatives like banners or images specifically for the offer.! `1 K2 E, B9 r# f& t" L3 q5 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% P6 E0 }4 h9 D8 ~3 z- rBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! M) [# ~( }3 P7 u* ttrack my keywords. Without doing this, it isn't possible to see what's converting.% Q# @5 A2 M8 ?! D: r& B- C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% Y' ^8 J* g5 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 \* V4 V* u+ f9 Q G
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ x/ P; b( j2 D/ f! e. bbottom of the page:4 ^; \8 O- H, C0 R; }! X
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) w T0 r- Q/ _( j3 M
Click on the offer → pixels → Add a new pixel and this comes up:
' @9 u6 ~2 `, y" F% ^- H/ JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ x7 I! j, F0 Bfrom your software into the box that says 'Enter URL of image to load'.' X5 \! |* Q4 g7 O7 Q" |
Once you do this, it should look like this:. z: u3 `) g" d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 w7 A. _7 R# r9 lClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 c5 k% K+ h" F+ q0 C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 s% }+ A: D- F* sProsper or CPVLab.
; z& P/ i% L1 P) h$ j- X N* n. N2 r5 a7 @
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发表于 2012-12-27 18:47:17
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