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PPV GUIDE [PPV新手入门][28页]( C P' b3 B& \6 A3 h9 {6 |
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( J( d$ V( X$ ], _. Z: {6 o" L) k% E* t( L1 s' g* C
: r) k/ T& U9 K6 f) VNewbie Guide
+ T$ c" _1 L( X3 J8 P& o9 l& h. pPPVPlaybook.com
% @( ~2 _# w0 g6 ]7 E3 C! a* r; O QTracy Shaffer* X$ k1 l5 C6 |! Y; |! Q9 }
David Ford
/ k) v( a# l# w: Q/ r4 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: j0 [9 w1 Q8 v0 r( u7 c- ^ w
Getting Your Mind Right to Start Affiliate Marketing) f& C. a2 X3 }; W3 C7 Y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* H% }$ b0 x$ _ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 V6 A7 G+ Z F% iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- K6 X" F9 W/ p* }) M4 Rwith any success, these claims are laughable and far from the truth.
1 c) E7 s0 Y4 ^( ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 k% h1 `( a: a; F r, {. vflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 ^2 n- \: x) _5 Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low8 ^$ ?! I _, V4 v
overhead.
+ ~- S+ x& J/ y9 y; [1 V3 W; tThe winners in this business are the ones with persistence when nothing works, who know there's* m8 x* E6 Z! H% w- |) o8 ?
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' m2 Y; e3 c$ }* o cThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) r7 U7 c% S% n$ ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( R* m) z( N* o9 Q) w4 QMost of these things happen suddenly and without warning, and they all contribute to the amazing! p+ w- o9 {; C& _$ X5 G" y" ?
learning experience available to anyone with a few hundred bucks and the ability to open an! G7 y+ y" {$ U4 X( X1 r* Z
advertising account.
+ T- Y9 r5 `7 g% I$ w% SYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 W8 c2 ]0 g+ g3 l. o6 F' xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; y% z9 C, k( S: O# j
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# S9 ]% B- N9 }0 @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 W8 D9 a7 M; Z( m) w; xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: ]! D! M; Y( ~$ \& i0 |3 lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get1 Y h8 T2 k1 U3 m; w
started building.
# i1 ~4 G& l. A& d% c0 B( ^Things you need to get started:
/ n; F" W- d- @( {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* r3 u2 | V ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 R( z7 }( B5 k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), N+ Y9 g) I1 s& V6 Z% f5 y L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& E: Q* h$ r0 B2 pThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ L! Y7 G+ J5 A! Xwith PPV.
7 E6 ~4 s0 [! z3 y5 [/ DBasic Getting Started Definitions
, ~: g5 C7 @3 V" ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 J' w' Q# A4 w* n* c* }
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 F; S% t$ D; `! @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 }% i; R. x( P+ X! \: h, Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# s0 }* [ ?6 r
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* S) d' c d/ Xreceives a commission on that product. An example would be the Amazon.com Associates program,/ s/ r* y# G) r, X4 }
Comission Junction or Clickbank.
: R9 D: O w* P+ SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 I3 i! ^, v6 V& Y7 H0 fan action like filling out a form, submitting their email address, signing up for a service or sometimes, f' ]& ?4 c: ^- D- e1 {
buying a product. An example would be Ads4Dough or Neverblue.! [& h: W" b u! J5 j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 L" @) I' p |8 s) s( G- g
account, getting the affiliate approved for offers, bumping payouts and just about everything else b+ \4 `* K1 D8 V! X# i* X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 w' Y9 s x7 i1 I
right from the start can really help you.5 _/ s( S' @4 r1 |) Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: H. ^5 ^8 J) m+ oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 n* y6 H* r6 Q* H
view, starting anywhere from .01 or .015.% M4 m5 R; M7 e' U3 K( p
In order to use this type of internet traffic, the affiliate can sign up with a number of different. i: {1 ^# F3 |# r, `! L+ k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( N$ e1 X* Q1 B& k% k+ m8 ^8 fMediaTraffic, and AdOn Network.0 P! r. O1 O) s
Don't popups get blocked by pop blocker software?
+ n% I+ q; s6 d+ K9 CNo. Popups are served in a new browser window as if the visitor had opened the new window
3 ?; S- W4 y6 L# P8 b; Ythemselves.
+ ]; Y" W( b: Y7 [How many popups get served to the visitor?; Y( a, \, i4 P+ K7 ]
The number of popups served varies depending on the PPV network. Some pop more frequently9 n C8 S: W6 K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) k' m. _5 K0 B7 ]
serving this kind of advertising, so they have to toe the line between keeping their software7 N0 h M8 ^1 o/ g# B
downloaded and still making a profit./ z* {; v' d- m0 _$ M+ s
Isn't this type of software bad? Why would anyone keep it on their computer?( Z5 a m' C. Z4 C6 o/ E
No, this type of software doesn't harm the user's computer.# C$ N$ j( G7 ]" }. ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 K) N/ Z1 T) i" \/ J4 p
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 x/ @: E/ b" ]* G! f+ {) uthat they can continue to have access to the incentive." c9 ]$ ]* L g3 v) Z" R+ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' `; u6 A. x9 p# G) \5 s9 a# ` h
How to Get Accepted into a CPA Network
$ B/ X! s% j5 @7 ^ n3 k! oIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 U/ P7 y9 M: C4 n Zto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ ]. Z3 l) w, _& }" G4 W9 ddifferent networks.3 {6 u3 _. m+ H1 T% }/ F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: U" u5 C$ Y6 C4 S6 d$ j6 Xapplication and be as specific as possible about your promotion methods. Usually some time after1 M" H6 `' n, y% T, A
receiving your application, the company will call to interview you. The phone interview is a critical. k6 f* t/ U5 X; s2 u( g
part of the application process, and most networks will deny your application outright if they can't get
3 [9 `. G) J$ h* f' ryou on the phone.
, R, ^1 U" F% @; ~/ e, LOften, the person who does your phone interview will actually become your affiliate manager after
( y0 L% A1 |' @( H/ b( W2 V) Myou get accepted, so it's a good time to put your best food forward.
- S8 `% I7 v0 V2 a2 M$ nYou might not relish at the idea of someone grilling you about your internet marketing methods over
# o7 ]2 h5 c, _4 L" |3 kthe phone, but trust me, this part is critical. Have answers in mind for the questions:) {& V, d1 E1 F4 W; P6 ?; ?$ w3 N
What methods do you use to market offers?, ^3 w+ n1 y t, u& I `) n3 T, Z( M, p
Do you already have a website you will be using?
- k/ f8 C+ X' w2 _3 q! X4 ?) R4 cHow much is your advertising budget?
8 B0 X! `3 w& {* G P) t8 lWhat other networks are you a member of?7 F, F; J1 y5 E8 N" N
Who are your affiliate managers at these networks?* p- ?5 P9 c; p7 J6 ^; T
Do you use social media (Facebook, twitter, etc.) to market offers?
& w1 l4 }% T' b/ d: ^How much traffic can you drive?
* t) O% Z) W2 b. i% N7 y$ kDo you have a personal recommendation from anyone who is already a member?) Q" a5 P1 D) N9 o) u
Once you provide satisfactory answers to these questions, the network will approve or deny your
$ O4 I1 Z/ E, u' U8 F9 F% uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
7 C* U& ?# D( Q& B, d8 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate8 \! b& x8 [# Y1 `5 X
for the network can be helpful.! ` S4 r$ s) d. f% U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate y8 g( k% u9 L1 c& V1 k) r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ \' Q, C) Q/ t; G. e4 z" x& t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( b$ i: C5 g$ l9 z0 H7 E& W. i; H
people can open a lot of doors as far as networks are concerned.
" N5 W. @0 M% J m7 O" vAfter You Join a CPA Network# H# ^6 _% u& l0 F3 w0 H4 _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 E3 i. }' c: ^6 a1 Vand make an attempt to get to know them a little bit.
2 N3 ^7 C @4 d/ y! \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 F. ]! t" Y, e# wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 j& Y8 J& f& [5 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 \- B" a6 o6 Z' i9 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 `3 @" E' l8 i( Q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( R# D! Q w- Lemail.
" M3 F5 @; i9 X' p$ x4 ZFor more helpful info about dealing with affiliate managers, check out:) z1 B& `+ _8 r- {$ B) X, p
http://ppvplaybook.com/blog/musi ... -affiliate-manager/0 ]6 R" M. x. T5 Q, m
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" B: Y" H, x7 X6 ?/ K8 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 }9 q5 }( G$ G0 q/ sSet Up Web Hosting
* r5 p% \" t( S; W3 N) F" }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, ]/ \9 Q% b& S9 e2 i: `, C/ zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 @3 C$ F* A# r4 E4 ^. A4 E: ~% A
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- b( `' }9 L2 u4 gwhoever else is on the same server as you." K7 B) P; o# M, g4 Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& ]) ?9 g5 a, u6 H: m
enough that the visitor can't close the window before your pop up is even shown. You have about 34 b, L9 U% z! A0 y9 u. A7 t$ X8 g$ @" r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 F& P- w2 I% E1 DTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' b" P9 G, R. }/ I; z6 A% J% L& u
house full of roommates (hosting customers).. i* Z; R# k& | ]7 a$ z% y8 z5 m
In shared hosting, this is like having roommates where everyone has no specific designated area inside
; {9 l3 {' K# a% x6 L; R, s( q7 Bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ c7 ~" O' x1 j3 \- R5 ?/ y* ]# M% S
fit.
4 A& Z n. o' n% e, X3 @( FSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
" S0 M% |$ e4 z( v0 Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate Q2 K# m u+ H u K' n& Q
their food. Everyone else's food in the house has less space to take advantage of.& a* z2 _8 A- o U7 c, ]! t0 v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 |! }1 U) j Kany type of hosting this is a bad thing, and especially while running PPV traffic.' L7 f1 {0 B2 r% {& T
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 P# x; H! U3 |# K: p" V
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 l+ \0 }; \: H. |1 H9 A) zpartitioned, so that each customer can only use a specific amount of resources at any given time.% G) E5 x3 \1 ^3 a8 [; e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 R7 l( e% o) y- I
belong to you and no one else can use up those resources. This makes it possible to serve much more3 _" W2 k# [( Q/ d: M5 R) c5 a' y5 G
traffic, faster.2 a c; T( V" a( w6 E& z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 H4 ^. J) ?8 |! z2 n. O* W9 ^) }Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 n. W* {2 Q" {& B
here:3 T2 o7 }1 ~+ G. @/ H0 a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% _ p9 d& \9 \) O( E
VPS&highlight=hosting4 P$ z9 y) S n8 a
Dedicated-Hosting-vs Shared-Hosting2 c" k. U/ _3 A6 Y% [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ O% K/ n' y4 G0 V# c( KHosting...Your-thoughts
9 w) {6 B% v* D( t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; D7 o; V$ D4 S5 A' ^" N* qHosting Providers for PPV
" T* h% M% U; t* ABeyond Hosting
; m* x b$ V- C+ chttp://beyondhosting.net/8 v" N) h3 ?+ G. x% u3 [+ C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 ~5 r% v' y' A6 c- @( ?* \4 [receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 w# \& y7 Y$ k8 p
direct linking with PPV. Also, these guys provide great support.5 A1 p( J& I% O& H
Prosper202 Optimized Hosting
4 m& `3 n* @0 w8 whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 Z" r) S4 v d: m! F" ~5 cCPVLab Optimized Hosting2 p6 N# U. _1 v$ j
http://beyondhosting.net/CPVLab-Hosting/- d# Z6 [0 o% X* L2 b& l
Domain Names for PPV
8 L9 V! ~; N& B! y" A" Z3 oOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ M. \+ J5 D; a
where you're going to host your tracking software and your landing pages if you decide to make them.) L- }; Q y! o- s
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ O# Y; R1 u5 R2 Y$ r8 W" {* ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; G6 h1 V4 O( ]& ]
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 w% U( G' N/ {$ v4 `. J
term or build a whole website.+ z9 C8 K! ]6 J
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 y2 z( p; N9 B7 a" ^
tracking software on your domain. This is really important, because it is necessary to track your7 R1 W7 U$ ~! H( Q
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 n0 q- [" ]( e+ [- y0 k* J, V# }tracking, it is impossible to know what is working and what isn't.+ L% | L% }9 H6 G# C2 t) h+ q
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* E) u: o' c7 b; k% \3 bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& A1 _! r7 a# s3 n* QProsper202$ ^5 i: P) i5 A7 ~$ ]2 p
http://prosper.tracking202.com/apps/0 D6 k/ `% i# R* R6 ]
CPV Lab
' I6 c: M% t, }6 F7 p J" |http://cpvlab.com/9 _0 {8 `# @+ ~
CPVLab Help Videos
+ v# \, G4 d& I/ S& I* h) m0 Hhttp://ppvlab.com/oweiw/oiurw/vdm.htm% q$ {- Q: H y1 }/ U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 v) J: s& f+ q% N" V- ~
industry standard.4 O6 u- E' @ P' e3 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ e( @. p% |1 P6 s' u. mCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ f; ~( ]* z) ?* c! H: b0 |' t" }
good support if you have problems with your installation. @* @" p8 M* B( I8 }4 T
Tracking 202! y# T9 Y; A: n1 r9 c, g
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
f( {1 K/ ]6 C2 z+ A. c0 ^5 I" Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 M e$ o* C$ y! O9 x
area.% l9 Z8 u3 q: b. x
If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 A, k$ K. o+ u' K6 Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 c2 s( @# D1 |) c o$ f' Finterface, and their hosting.
9 z: T" y; w* K0 XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 J# O8 O+ D2 N+ R1 m. S2 N- pand targets which you are bidding on. Leaving this up to chance in order to save money could
9 }8 A) d1 A( g" l c5 G2 ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 p( T7 ~( ^, j. l( cwere using.
3 a9 h; F( g9 F; Z5 s- f4 PChoose An Offer
) r8 a) A8 t! a i6 wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. @ q5 Q" w9 h! t
Lesson on Offer Selection
- O8 E! V6 Z4 i- D8 D# Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers Z- U) x3 @9 B& O" {, |: `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 n& z5 ^- A# ^4 d) }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 Q$ H& o1 b/ C" hLeadImpact as the traffic source.& M3 C/ z2 L. |+ D# D/ }
Now the best way to learn how to put all of this together is to just get started. For some variation in* ?+ V% c" N: s. ]
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 x7 Z' W0 o8 w4 v8 o$ }8 Zcampaign.; t' W1 i0 B; |. Q& E$ k
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 k5 K( t2 p! `: ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- ~ y9 Z: z, o& X) ~
that all traffic is accepted.$ ~! _( E6 g+ G0 \ k/ l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. C1 n9 s, I& f( l+ i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 Y! i: l F. Xget creatives like banners or images specifically for the offer.
7 X6 e; @% Y. g6 @$ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! i; o1 F% S" v/ I$ e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ F7 A! O4 Z, e7 X: V) ]
track my keywords. Without doing this, it isn't possible to see what's converting.
' Z: g& B! \& p3 K0 o- DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% K# {5 z3 k( L5 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 Q! k- r3 `. d i9 ~9 {% X0 qIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 c; f9 q0 _" \+ l! r8 jbottom of the page:
& s- y. r4 Q# NNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 [" t, D3 `% ^! O" v' f( e, OClick on the offer → pixels → Add a new pixel and this comes up:
- J5 A+ H# [- V$ d" M7 w" Z3 tMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 }; [/ d7 r7 {& K* K6 V3 N
from your software into the box that says 'Enter URL of image to load'.
6 l3 {. V# _" W2 I; d1 }! }, ^% t @Once you do this, it should look like this:
, }' o/ V; [0 x9 j3 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, l4 d" \& G8 a# h/ cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& {% ?* T% F2 ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 ?+ C; i: G0 dProsper or CPVLab.# ~ w: `8 y! M4 T! Y2 f& r
, L& K& b. i0 r0 N" Z; I4 w3 ?
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