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PPV GUIDE [PPV新手入门][28页]7 \1 o) i7 o# T: X% a1 @/ o
详细的请下载电子书！
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1 N4 y2 [- e+ v$ O
Newbie Guide
& j0 V: R; `; P$ o) ePPVPlaybook.com
! K2 P0 _* j* n4 \Tracy Shaffer
" Y* [. J0 X& _ Q4 q6 S0 \David Ford2 f9 P0 ^. p s$ ^/ K' U- m3 _% M* w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 i6 w6 C0 n Q( `Getting Your Mind Right to Start Affiliate Marketing$ A5 U4 t0 a1 i* b0 R9 @1 W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- g4 i1 p0 W- `# {* Sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. H, H% q5 r1 p8 U7 T0 Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# t/ ~% Q- n( l. Y3 w
with any success, these claims are laughable and far from the truth.) ~, W P1 x! ?8 u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ v+ k, q ?$ d7 \ fflow management. The main benefits are the low barrier to entry compared to other businesses, and
9 s/ f8 L5 w: B6 v1 p. t. jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
$ O$ t9 n2 |# j2 U- b5 boverhead.
: Y* H: J3 A3 y% X; \' tThe winners in this business are the ones with persistence when nothing works, who know there's
1 w: Q4 ? Z0 Q# I% u/ n& Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: t4 z8 v! w0 Y* A! k. b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% f# x$ I1 x, [+ U4 g$ I- L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 |+ p; T2 K% B$ b
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 o9 n1 y. R5 C' f9 i6 Elearning experience available to anyone with a few hundred bucks and the ability to open an
7 U- a: A. @/ V) w; sadvertising account.
" x, G7 G$ D: G% }# `; RYour competitors are willing to work at this around the clock. This isn't a push button, instant business
$ t2 U2 c* E& Z; O$ t5 H+ Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& m7 y9 s6 |* j& V8 A8 @* d& w$ dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 o- c) m5 }1 \ z+ f/ I* u% j* G
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( L, z- q3 ?- @5 d g& P3 ^. L
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& Y( s1 j" K* ?/ Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: |8 I$ s) H/ M. ]& A
started building.
4 I: {4 y2 W3 H6 c5 F1 u1 q$ oThings you need to get started:
0 t! l8 J$ E" r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) I: ^) {" E( x& _3 d# }3 N
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), Y+ O G) Y; _6 e; W% X. i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* H, o- X+ [! i. T, L* F: P! h4 i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 m! P, g$ T4 F8 ? h0 U; hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 U! G' Z$ V. B: Xwith PPV.* H- M% @/ F2 u* @$ B" S- I
Basic Getting Started Definitions& y/ e1 f3 Y! f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ ~' E" u+ \# o) Z: n& Raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) g$ M7 X+ j+ D) l* W7 ]) V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 ?6 j; v3 K0 d2 g8 Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 r$ N1 Z% e% @$ [. \% B8 P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* B* g. s {, {' w% ? D# yreceives a commission on that product. An example would be the Amazon.com Associates program,8 _! b6 k$ l7 d$ j
Comission Junction or Clickbank.# b4 j# z# i2 i
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' X- ?* J3 S9 S9 u( Gan action like filling out a form, submitting their email address, signing up for a service or sometimes. H0 j, w2 x# r; K! _
buying a product. An example would be Ads4Dough or Neverblue.
/ L4 T V. g. ^( {- k6 jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" H4 `4 o: I! l+ M- c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ h" O# c. Q4 i' B" Z0 _/ ~( @related to an affiliate's account at the network. Having a good relationship with your affiliate manager' t5 W5 E; Z4 C* B+ ~1 Q
right from the start can really help you.
1 s) k6 Y0 z, h9 h: a! cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( n; ?& o" l/ t, @% C* F
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 f" e" l* I( V/ k* Z3 B6 `* ]view, starting anywhere from .01 or .015.
; b5 n o3 _ d% x5 `3 b$ m. ZIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. I# W/ R# w. N) L Q4 W5 e$ Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. L6 e% g: A4 x7 ?8 }# p# {0 F
MediaTraffic, and AdOn Network.
8 W0 q2 R* b' iDon't popups get blocked by pop blocker software?
# ?/ W, ]5 S$ q' Z: oNo. Popups are served in a new browser window as if the visitor had opened the new window1 K( S2 f$ Y: {, `7 Y- n% E% N6 F
themselves.
6 z2 R+ b% m! e6 i: nHow many popups get served to the visitor?
3 Q' g# Q o! |The number of popups served varies depending on the PPV network. Some pop more frequently
, r/ S2 ]3 v- O2 B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( B& [$ Y2 F, Mserving this kind of advertising, so they have to toe the line between keeping their software
/ @/ G' }; |( w) hdownloaded and still making a profit.+ V* ^% T% K9 {, F0 R
Isn't this type of software bad? Why would anyone keep it on their computer?
, w" a# J+ E+ A- c. ]/ ~4 cNo, this type of software doesn't harm the user's computer.
7 }( K0 ], n* C* oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& L6 \8 t9 J7 v* y. a0 x1 Ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 E% L# \4 h, ithat they can continue to have access to the incentive.( {$ r! m* m- i; {5 N( E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- @, x/ y5 J- _1 R) e. kHow to Get Accepted into a CPA Network
- z8 t0 y5 d/ `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; o8 P% F: N2 @9 M( _2 dto start looking for networks is Offervault which lists offers and lets you compare payouts across
) K; P' @9 m! e o( c O7 Mdifferent networks., _5 H" a4 l0 D$ M6 U6 f7 q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 v: ?# v' n: X, @- k
application and be as specific as possible about your promotion methods. Usually some time after' d* P' q+ ^0 V3 N: ^. l, J
receiving your application, the company will call to interview you. The phone interview is a critical0 H$ |! E* u$ N4 o3 D0 u& q
part of the application process, and most networks will deny your application outright if they can't get1 S8 H& N5 q- o! o j
you on the phone.
4 F) E2 N5 s0 b0 p: h1 OOften, the person who does your phone interview will actually become your affiliate manager after6 Q1 A' K9 D7 h1 v8 I4 ^- ~6 L
you get accepted, so it's a good time to put your best food forward.
8 J/ E" q0 H2 M- _% AYou might not relish at the idea of someone grilling you about your internet marketing methods over1 H. z4 F$ D( {
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 A7 P+ |+ f" g
What methods do you use to market offers?
/ ]& S4 D/ m3 A& tDo you already have a website you will be using?) e4 _2 [* p- F. k1 v+ I, B' j
How much is your advertising budget?
! {! J# D* } u9 L6 WWhat other networks are you a member of?
9 G' W1 K3 X* l/ D# K4 uWho are your affiliate managers at these networks?2 a& f. p r# A4 L
Do you use social media (Facebook, twitter, etc.) to market offers?2 ^4 k* t! v. o: o& \9 h5 r
How much traffic can you drive?# U% S; n2 R, ?9 m
Do you have a personal recommendation from anyone who is already a member?6 U7 G4 S$ e& J8 u: p% P
Once you provide satisfactory answers to these questions, the network will approve or deny your
; M8 i* D C3 e6 J+ Mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 u1 Q* X% z3 p6 U8 Q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 j, \! M6 m0 Hfor the network can be helpful. k- z* e3 m5 k' G8 D% n/ e3 W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, t& \2 K- C3 p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: z# U! E* f7 S ]4 T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ m5 w7 f7 I! _4 J
people can open a lot of doors as far as networks are concerned.
P- |8 M& h1 N- q" VAfter You Join a CPA Network# z: }, @* p9 e) R+ }& B
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, c2 }+ ?; c6 M8 D& z( `5 _+ c
and make an attempt to get to know them a little bit.
7 U# a+ `, q! f+ V& W1 j1 D$ VFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 Y- {2 O3 \( M0 m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! _& n: P) M @8 c" i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. o+ U% M2 J& a7 W. U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 i% M6 Y0 s; X5 M& s0 E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. |* V5 v+ ?5 r) N/ Pemail.
- b$ m+ k+ r3 g3 J4 ^% GFor more helpful info about dealing with affiliate managers, check out:
, {+ h! K4 V; x+ A) p& n Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/" U; r/ k8 X' T& }$ p! o4 d
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: t3 u" U7 F6 M2 G z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- s: P4 e6 G$ g! q8 x: ESet Up Web Hosting. Z# r7 v1 I! d% ]
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( I$ h) ~# u' x8 r' E) Dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared) ]0 O9 ~$ L3 S/ U" w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 C' M; o+ Y$ g( I' b2 c& W& L M
whoever else is on the same server as you.
) h4 ^% @" P, A' V% s* cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 |+ @! I" h, J* a/ x5 Oenough that the visitor can't close the window before your pop up is even shown. You have about 3
; g% E# S4 \ o. [, o" E% y- Dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 h2 x* x1 @0 S$ A5 S1 b
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ V* Z. F2 x, _, w7 Xhouse full of roommates (hosting customers).; P" p; c. Z/ W. b8 x9 x+ f; ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside( X3 h/ c% Z X4 T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ n6 d* K0 i+ P' j" R% G1 I/ cfit.$ X6 h1 W6 h: K
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 j) V6 h+ }- r1 g/ f. e! Z! l
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 Q4 v. {# N2 C8 S3 z4 @ b. ntheir food. Everyone else's food in the house has less space to take advantage of.
' Y& w8 ]. b! W* p, x1 rIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
& v5 d: a2 B* q2 I9 B0 lany type of hosting this is a bad thing, and especially while running PPV traffic.
* s/ Q5 J( T$ A! X9 U8 f" }( GIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ F9 u/ v! P( T y" ^inside the fridge to put their food, and other roommates can't come into that space. The server is
/ z0 h' c3 k2 r0 h6 f5 }' Z: Zpartitioned, so that each customer can only use a specific amount of resources at any given time.
4 |$ H; K8 _) L6 J+ NA dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 e! p% p, S8 p' l) F5 C8 \belong to you and no one else can use up those resources. This makes it possible to serve much more8 _& Z/ n- S4 ~8 ]' \8 J4 \: p
traffic, faster.
. |' H( b; [" v6 @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ l1 b( n% Z5 x/ A4 C- Z& N2 _
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# I ^; ]+ A" P4 ~+ I$ a
here:
- g I8 G0 [/ h. Ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* I; D* s( }+ N' V' xVPS&highlight=hosting
& i* r/ J& O/ P( dDedicated-Hosting-vs Shared-Hosting' S: D# w! _1 p7 @- N% y N4 q! z, V' X
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
F9 f% p% q; i7 x3 n S) WHosting...Your-thoughts1 Y0 k& F% p9 i- }. T4 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: h& K- B/ Y: Z( i
Hosting Providers for PPV+ b, X7 v. T- u2 I) j
Beyond Hosting" b! o' C9 k6 e4 O" N8 a1 P, [
http://beyondhosting.net/: X1 O/ w% _8 G! K/ P& r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# @5 L/ E' l& n, V. s2 k! `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" Q% w% V8 S; [8 i- I( a3 E
direct linking with PPV. Also, these guys provide great support.: @9 h3 L# h; L
Prosper202 Optimized Hosting' c/ X7 S6 }- P- A$ O
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 \& j m# \/ C! ]) G: h. gCPVLab Optimized Hosting
- Z* ~% H/ P& G% T) |- b$ y* J0 M. Uhttp://beyondhosting.net/CPVLab-Hosting/
; L* p" H! I2 t6 MDomain Names for PPV$ T1 `2 T$ O: o) p G" U
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 b; S' D( P. I) I5 t% d9 e* ^+ x
where you're going to host your tracking software and your landing pages if you decide to make them.9 B3 V# {& L0 H/ U, i2 z' S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 c2 a& F: i; b- Z$ B( x+ P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 j# a0 R% s/ [- m* {' t0 B* O2 v5 d5 C& l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 f C9 p( T2 h1 S& Hterm or build a whole website.% }0 K! w* r4 L( y4 |% V! T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 l' [* E, |* [: [tracking software on your domain. This is really important, because it is necessary to track your/ G% R4 s F2 B S$ w
conversions down to keyword level so that you can optimize your campaigns. Without proper) S+ g' P7 R$ m5 u
tracking, it is impossible to know what is working and what isn't.
0 ]. T& J% M2 YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; Z1 G6 l, H: n# i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& e+ H$ a3 b, q# c5 WProsper202
. d7 L1 P, r+ I$ m8 |http://prosper.tracking202.com/apps/
3 _6 D& S, a" u1 H) F: |' S' w, ~5 UCPV Lab
& T4 \4 n5 i" R: ~% q+ S6 g bhttp://cpvlab.com/
- q+ L/ h# B9 ?/ F {5 s% W; ]CPVLab Help Videos
1 H0 @ W# g/ g' e0 Whttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ Z' w! A9 j* Q. U/ b0 G) U1 u! tAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: \2 A8 _5 m/ i" [4 I6 i
industry standard.
- t: x/ M1 V# @" |$ ?+ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) ]* x, P, W7 r9 f. JCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 K! [/ K; k' H7 O5 i4 P4 Vgood support if you have problems with your installation.
) m6 n- }' _4 ?( k3 q* hTracking 2029 e T- r* ^3 [& I' i+ d1 j
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 y# ~. [0 r9 z) @( Ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" g" \) _! z4 f6 j
area.
! ]" r- d' P/ ?9 G* h1 m! hIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ H/ j5 _+ K. M7 M6 N- X4 I: `your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; T8 H9 N1 D2 |, T6 a7 F
interface, and their hosting.
" _& h- q* P" Q8 b0 P& t4 QAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! o, q3 G, D; z) c& d" m* O2 i+ [
and targets which you are bidding on. Leaving this up to chance in order to save money could! v7 R# N! A& L, w
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* ~" ~2 G5 X/ ^1 n3 O8 Dwere using.# L+ h; \! J9 j5 u2 ]. K
Choose An Offer$ f7 _' w$ }; f/ u' x6 H0 _9 q2 f( J
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( [3 v) A& [6 Y
Lesson on Offer Selection& U1 Q: A0 R0 ~: G# N7 x% ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, _6 P9 Z8 s: C, ~7 k" hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" U# u. x, b7 NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 n! @# y. k2 s% bLeadImpact as the traffic source.
0 h' ~' W% G8 a2 O aNow the best way to learn how to put all of this together is to just get started. For some variation in3 q3 I. I2 Y) W. T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked A; R# m0 V- j/ t, p
campaign.
3 f- A( v5 F$ n2 S, V- p- e: i/ gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) ^! a# e! E- R: d% ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& X% w0 ]. \9 k. Y9 l* q) e/ {that all traffic is accepted.* M3 S8 d y, W h! I/ `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ u; `+ y% p- o. X8 CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% w) M1 x S2 c" r* n$ i( H7 eget creatives like banners or images specifically for the offer.9 `& z F& \" `0 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" h, Z7 H, z! x9 X# t( F; G0 YBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can [$ K7 W8 l. Y! W! \
track my keywords. Without doing this, it isn't possible to see what's converting.# F! U1 @1 Z3 T/ u( R) e4 b9 ~
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ m9 b% D4 o3 I* X; c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& I: e# g* d3 O/ z7 W2 j1 aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ z/ `3 i/ C1 P) x" Rbottom of the page:
+ H. ^3 E1 J$ [, l9 ~2 G8 hNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 @! ?$ k- }2 W7 N
Click on the offer → pixels → Add a new pixel and this comes up:" ]8 z) l" y$ P4 F! D' i9 E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ D5 g0 s( C3 J/ o6 ?* Efrom your software into the box that says 'Enter URL of image to load'.
a( ?; G" I( m: P$ y# SOnce you do this, it should look like this:
" K1 ]0 w* C; j# q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( r2 `: f/ Z( h$ B: ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 ?5 C+ W- O9 y' n
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- n/ N* l5 _ d. W. d- E4 MProsper or CPVLab.6 J5 p' H: \: o
' _; X: [! I B6 w) U
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发表于 2012-12-27 18:47:17
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