|
|
PPV GUIDE [PPV新手入门][28页]
" s& F) Z7 ]' `( K) P详细的请下载电子书！3 K+ q4 p: i( u
/ M: t& p( w9 D! T& u) k
8 D: m2 I6 B% n) X1 t, B) r
Newbie Guide* p @$ c; s) j' O2 Z3 y/ C5 s; B# P
PPVPlaybook.com
: A3 m S5 L8 q3 n; VTracy Shaffer
W9 @5 h/ [# \% J2 CDavid Ford
: |. m* p8 j& @; X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- P6 ]8 G& S! ?3 v [( x
Getting Your Mind Right to Start Affiliate Marketing
- S/ d% N) J; m) dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ [, [) M: L, N$ X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ b- v3 i/ x& ^* H# N O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' L* F2 y- m0 s% T) ?- H
with any success, these claims are laughable and far from the truth." ?" t) D5 g) T4 t; ^$ R1 c; u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- M) S8 A4 N0 g0 Z4 H% }! x& E8 Iflow management. The main benefits are the low barrier to entry compared to other businesses, and
y, M% i+ N7 t$ E8 k7 wthe ability for a marketer to be a one person shop and make an incredible amount of money with low) B U7 X6 K' b' \7 e$ |
overhead./ w# X) a' Q: b% p3 I1 b
The winners in this business are the ones with persistence when nothing works, who know there's
! s8 r5 Z2 J) I4 C& s& a) cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." B$ J& Q* Z2 K6 ]& O/ c
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# L, m* s$ R4 B3 m# [2 Ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- |# g |7 \" z
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ F7 X% Y+ ]0 m2 P, @learning experience available to anyone with a few hundred bucks and the ability to open an
( n6 @6 a8 i. q. e6 J5 G9 i3 _: Badvertising account.9 m( Q2 X, J! b) O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ B# R+ c5 A& w. ?( v" \/ W$ V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, ~) v; [+ [( ~$ @% {# Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# g7 [- ?! l" \3 G
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ P8 h+ z+ @3 G: ^' ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* @9 |5 @5 r/ i+ x' U4 V0 H5 k' W, C
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. M/ \, K% M' ?8 i. Y4 m4 B& S' astarted building.
0 z- S- e6 y5 n: Y; SThings you need to get started:1 U8 c6 ]: f/ h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( r& }( C3 u. w# d* D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- u9 ?6 g. ]% n3 P6 G8 w3 _& N3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' M8 h6 b. K/ J" {6 g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) m9 d6 v% _+ n; H4 p% O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) }4 {, o; O: y
with PPV.! E0 S9 A6 z0 _- D; o; D V6 Z, [
Basic Getting Started Definitions
- l5 n n% z) L, y7 dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* O2 [$ x: V5 I$ D/ y( Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! Z& c( h, e |2 ]9 A) I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 f/ g* i0 p9 `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., C2 b b& X4 B4 @! s% n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 }: l8 S; U }( a3 _9 V1 n1 Lreceives a commission on that product. An example would be the Amazon.com Associates program,$ t0 E4 u5 i# u0 i3 E E- @
Comission Junction or Clickbank.
& [1 X1 b0 C+ y% P1 OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 P; z) p3 c6 V
an action like filling out a form, submitting their email address, signing up for a service or sometimes( g b% b9 ~4 Q
buying a product. An example would be Ads4Dough or Neverblue.2 {) Y' v6 i# Y7 @) ~" i8 l/ h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' {' \0 T' I0 z8 E7 ^' H
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 V% S5 V f6 w. _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 N7 t% |5 l' m$ b4 }right from the start can really help you.
) q: ?( a$ H5 A0 C# LPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 a( _# N) H" \( y8 C2 t9 xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per. K8 L) t5 a! h5 [% K
view, starting anywhere from .01 or .015.' x! o6 E$ y: }9 v
In order to use this type of internet traffic, the affiliate can sign up with a number of different
8 @2 y* ]) b4 E# F" ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, T I1 z/ B; A% ]# P2 h9 O
MediaTraffic, and AdOn Network.5 _& @$ U3 x0 R9 M
Don't popups get blocked by pop blocker software?
, h- \% a2 Y0 QNo. Popups are served in a new browser window as if the visitor had opened the new window
0 a% {% ]# B X- Z& Dthemselves./ Q6 w+ n: F4 P& ^( S+ A
How many popups get served to the visitor?+ N) V8 q$ ?7 @8 y# e0 [6 o! R
The number of popups served varies depending on the PPV network. Some pop more frequently+ l. G+ p) Z- |, i/ S4 r1 c
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- D5 q* `0 v* G) A- J y5 i7 U
serving this kind of advertising, so they have to toe the line between keeping their software
) X* Z! N, |2 N6 y, edownloaded and still making a profit.
- ]5 d ?. F" s; IIsn't this type of software bad? Why would anyone keep it on their computer?6 C7 E! L2 d! J4 r4 \
No, this type of software doesn't harm the user's computer.
. N8 c1 c/ O: ]* GCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- Z1 A6 J/ l" @+ j, E# q2 g4 j. Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 N3 C" R4 m6 U# X, Z
that they can continue to have access to the incentive.4 H; g) r9 u5 f( P; X7 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* v; c P7 n5 Q& H0 fHow to Get Accepted into a CPA Network
0 }) B4 n* a! N8 Q# T2 F }In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ h' z6 z- H' {% w" ^to start looking for networks is Offervault which lists offers and lets you compare payouts across, B8 [5 }2 _" M8 T6 H& b7 i
different networks.
0 |8 l6 g) y, `/ M* wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 U0 B0 H( p. ?/ c
application and be as specific as possible about your promotion methods. Usually some time after
2 `8 |% @- w' c2 j& r- o7 Xreceiving your application, the company will call to interview you. The phone interview is a critical5 d o1 Q- Z. i" d7 n% q
part of the application process, and most networks will deny your application outright if they can't get* X# T0 \4 ^1 L
you on the phone.# q) w# {* F- b% G4 K- N
Often, the person who does your phone interview will actually become your affiliate manager after. T7 W+ M6 ?: g! y! n, U6 ?2 r5 Q, B
you get accepted, so it's a good time to put your best food forward.2 |0 R0 C4 U* b
You might not relish at the idea of someone grilling you about your internet marketing methods over7 x7 A) U1 F3 X5 V! ]# w( ~( L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. u) Z( @5 S1 e; {8 x+ VWhat methods do you use to market offers?
( e. Q- P" d9 E, A6 aDo you already have a website you will be using?
5 x. l0 H+ j( e! R! [7 HHow much is your advertising budget?% y9 z/ e. l3 u9 v* S; u
What other networks are you a member of?
]. c0 v9 f$ b& SWho are your affiliate managers at these networks?0 s5 I( O% }: I/ f+ L
Do you use social media (Facebook, twitter, etc.) to market offers?
: P/ ~2 Y, u. `4 A: j |How much traffic can you drive?
* R1 b1 N9 V0 h" BDo you have a personal recommendation from anyone who is already a member?
" ?+ g* s- T! h1 m, y6 p1 S3 j* dOnce you provide satisfactory answers to these questions, the network will approve or deny your
. ?, {5 Z; Q# k6 O ?4 Q% h5 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be, S: ~( e- e* d2 s* h
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" q6 `, d4 Q) K z3 N9 Ufor the network can be helpful.
1 ^- G; [8 V* [- e- w, b8 |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% S+ j/ [6 B; r& O" S5 M. R4 c sSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- I/ a" s7 \. O% c& K7 q/ s0 K
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 X6 d4 c& ~6 l& E5 |2 a) _
people can open a lot of doors as far as networks are concerned.% X( }) B) s3 t
After You Join a CPA Network3 D6 f5 l% C3 s1 b4 c& I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 C+ ~4 f8 z: Q8 N/ ^& L4 `" oand make an attempt to get to know them a little bit.
3 o. @: L" c8 G( iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ f1 p- \; }" p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ l. r; I/ E& O. b5 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 \9 _5 h: a: ?' v4 d& q8 t' N) Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
D, R8 J. Y* O1 ?7 g% p0 H% bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) v6 ]: Y7 g$ h+ _5 Zemail.- p; o- j7 l" [% K) f+ G
For more helpful info about dealing with affiliate managers, check out:) R, g" C# ] F* F o; ?9 g
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 d; C6 ~5 E* qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
) M( M) o9 m/ r5 Z" S/ D/ ^' @7 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ W' v0 H' q6 [' h( L! @Set Up Web Hosting
) y" U8 h+ l2 r2 w: E VGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: R) |2 E6 g e. e2 Eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 _* d3 _( G+ n6 f- L& ]* qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: D- p8 Y7 U4 E" iwhoever else is on the same server as you.
/ Y8 r! k- h& p$ T ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 v8 x) \/ O S! x9 ]* [- s1 E$ M
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 p* i+ X' x% F! qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., h" Y% y9 u& F: c2 ^. K4 D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 c8 z9 T5 z9 E" X2 g$ thouse full of roommates (hosting customers).
: H+ j0 [# T$ x1 ^2 g' BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" Z5 p' E8 w3 fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 q% Y8 b2 N* Q; f. x: p, Zfit.' i2 O8 N2 C0 j1 i1 B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' F3 E. L$ z1 K& H" B. zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 s9 _5 g" w* t. p$ B8 ntheir food. Everyone else's food in the house has less space to take advantage of.
: B1 l9 `7 n* `7 G8 C% n: yIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
: t6 `2 `- K3 k" l) Uany type of hosting this is a bad thing, and especially while running PPV traffic.& k1 p8 v S5 j; [& l
In the case of a virtual private server (VPS), everyone in the house has their own designated space
1 k3 A' L+ M) \, jinside the fridge to put their food, and other roommates can't come into that space. The server is& @" h; o" V" f9 g7 o m
partitioned, so that each customer can only use a specific amount of resources at any given time.
" F c' C1 ~& m. cA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 M; U/ I! `9 a' Xbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ X1 B/ ^& v. E* y5 t; dtraffic, faster.7 y- ~7 c9 E' Y* {0 ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& S. r3 ?1 x5 f! Y/ @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ k4 z( |7 E, a. A& @% Q2 Y
here:
7 ?1 A, M$ Q) t. Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 ]6 i5 O' J9 `9 n9 `2 c
VPS&highlight=hosting% p! L; X! _" {7 c
Dedicated-Hosting-vs Shared-Hosting
7 C. e* [( V3 O1 D4 Y6 d# q1 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 n* t/ n" K4 I$ c1 z
Hosting...Your-thoughts
- S! H$ p G9 O, U! ~# [/ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ X3 W+ ^$ o9 X- C A( S5 b
Hosting Providers for PPV4 \* M! w1 F3 |4 ?3 o& z6 E! U8 y
Beyond Hosting, `2 [2 S3 c# {# Q! R* F
http://beyondhosting.net/9 \" ~2 g. `$ h7 S9 _$ Y0 h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, t9 u4 l: u( Sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; u3 s! w K: Ydirect linking with PPV. Also, these guys provide great support.
7 p2 [0 M' X8 j$ J: I3 bProsper202 Optimized Hosting; v0 p9 A7 ~1 r: s; R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 {# D5 i/ Q- v: {$ g
CPVLab Optimized Hosting
8 d0 x- p% ?, z7 N3 B. z5 N8 ?7 Jhttp://beyondhosting.net/CPVLab-Hosting/
+ o" X) B' n/ S! MDomain Names for PPV
( \0 i) Y+ `* r7 t5 R- `' Q( [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ ^0 U! _8 W" ^! Q& O8 K& y
where you're going to host your tracking software and your landing pages if you decide to make them.
3 @* |( y( ^/ e% y% Q* U& l* W HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,- n5 u! }( p( K3 F
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& M; R5 g2 j# s& t4 v. j6 L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# [$ F6 E0 v) A. C5 Z- Wterm or build a whole website.
0 d. n% s/ Q' Y. S" _$ F0 @After you buy hosting, a domain and get those all attached to each other, the next step is to install
) j* t. v5 H1 D, x8 Jtracking software on your domain. This is really important, because it is necessary to track your" t' g) K: M% L) n& o9 v7 J# W
conversions down to keyword level so that you can optimize your campaigns. Without proper6 o2 S t9 E5 N9 z
tracking, it is impossible to know what is working and what isn't." T+ E$ q! T0 V& v+ `7 G# p( F: x; E
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 Z/ C! U: v, [ qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 ]( v3 a8 k) u$ H! t: C& d
Prosper202
6 p' x/ v/ \. r2 B( c% n( p- O7 `http://prosper.tracking202.com/apps/
8 A, q2 |+ O% O, v" rCPV Lab
' i1 @8 u2 d/ \$ _http://cpvlab.com/* C% `* D+ Q6 k0 E$ X
CPVLab Help Videos
! j% @0 B" T9 z5 |1 L$ ^http://ppvlab.com/oweiw/oiurw/vdm.htm
- M0 n% d6 }8 i$ f% h2 z, VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 f( I& k4 A' x* Jindustry standard.9 E8 J% t9 v5 w" l# T+ X: A+ x9 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! i$ V$ e8 g4 [, U6 ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 T3 @, f2 S C8 R6 y/ z/ N9 Ugood support if you have problems with your installation.( |) K! k8 |" \- N* W9 m/ g: F
Tracking 202
5 w, x3 ~/ L+ \0 eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# o: s7 P( t5 C5 h Y+ j
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) M9 U5 |! |! \# x4 ^6 m
area.% F* D( y6 n# _. p' t* J
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ k6 p' q _' O9 i! ~3 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
o- x4 c! Q: ~& x+ m: [$ `, y- L, Yinterface, and their hosting.. v5 T- L& O4 b1 }/ k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& t% s/ S& v f- `7 H6 Y7 z8 w
and targets which you are bidding on. Leaving this up to chance in order to save money could* ~* V* L' m* b+ J5 a5 n' U! r- B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& b! c, Q1 i4 v( L8 R( H
were using.
: o# W1 z6 C0 O+ BChoose An Offer
$ Q( `$ s9 Z, Q- K0 lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- t9 h$ E8 O" {Lesson on Offer Selection3 R9 k8 G, ]2 r( ]: S4 k6 ^! F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- r, @' _( R6 cIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 n: g; ~, r9 ?, WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# n: }* B% ]" V2 P d4 ~LeadImpact as the traffic source.# N, ]* Q$ T/ O' I7 W
Now the best way to learn how to put all of this together is to just get started. For some variation in
) L9 j4 [5 \5 D- v5 V. [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# w9 `2 [/ I% d5 V0 ~
campaign., d2 M5 j# g: M; T
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 C! ~' M; S7 I6 |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 t6 V* a! ?8 U. k9 X( ^$ Vthat all traffic is accepted.9 M2 n# _8 H5 L9 q( O4 O
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 q" e$ `. J! _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 T2 x0 I/ h B' @2 H# s2 E
get creatives like banners or images specifically for the offer.
6 q, M0 z4 ]3 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- T5 X( i8 x, f* P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 s8 V* [, L3 A. G# ntrack my keywords. Without doing this, it isn't possible to see what's converting.
: k; o5 Z8 J% S7 _/ B8 q" LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 p. }, e; ~: ~( Z. m7 A4 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 m/ c0 U" J+ ~+ _, J. xIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. k2 S) t, U3 w
bottom of the page:" L% S- h( m& r& z0 v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' a8 N7 _1 p: L3 v3 x, t7 W
Click on the offer → pixels → Add a new pixel and this comes up:: g! d( t% [. b/ D- ~# \
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 l* ~* d9 w9 G. j6 qfrom your software into the box that says 'Enter URL of image to load'.4 Z/ l, I4 X6 W% J: R
Once you do this, it should look like this:
$ m: O% p7 C! ]/ ~/ p, G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' _9 Y2 U- c- C: ?2 s, ]5 a
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 B0 j! G) Y1 v4 C7 K0 t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 e+ X( s: J& R/ ~" V/ K0 r. ?$ Y
Prosper or CPVLab.! p1 l- v% K5 M& c" H& l# l$ K) ~
7 F7 O2 }, _/ h- ]; O( [! D |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
