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PPV GUIDE [PPV新手入门][28页]
9 i) H& D/ P5 f& b% c2 M详细的请下载电子书！
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8 C5 c; i3 U* a# }$ T
Newbie Guide4 d2 k0 l J$ g! ]: K7 \
PPVPlaybook.com% S: K9 y) _$ T
Tracy Shaffer
2 o! y: Q5 x' U3 E a/ Q5 A" d! IDavid Ford( J& n, g+ @3 i2 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 E t3 X! V* K X% V
Getting Your Mind Right to Start Affiliate Marketing+ t7 J- N- t- @! [( `1 R- B# i8 v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' p: q1 b8 k5 [* y( D+ X2 ]
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 ]0 y; A: r! I) @
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, Q1 |3 T6 ~5 \
with any success, these claims are laughable and far from the truth.
2 r( T" d: }! Y' g* q; ^/ `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 f1 [+ ~. } Q# Y1 ?2 R+ C3 cflow management. The main benefits are the low barrier to entry compared to other businesses, and/ K {/ J" v) }
the ability for a marketer to be a one person shop and make an incredible amount of money with low' A6 l8 k4 q9 K9 n1 N$ \6 ?, \
overhead.8 X8 { Q- T$ T
The winners in this business are the ones with persistence when nothing works, who know there's: n0 K# ?3 p$ a( E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 c/ } g8 \; S; A5 m! aThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, @6 t2 [1 ]6 V7 y2 l3 E3 F+ Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' P2 C3 A5 D6 P% G4 H' `
Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 R( F$ @: r8 P1 `9 ~; O. H& Dlearning experience available to anyone with a few hundred bucks and the ability to open an
$ U |" }. q5 H8 eadvertising account." R( U$ v q6 P4 g2 v# F* D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 S+ ^. Y" ^$ a$ Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 [9 G( l. D: P1 Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. q' o: d- ?3 C! y5 |3 l+ Q6 Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ m2 d: \% j; ~) J$ V% H8 J/ o! R BWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: s+ \2 |1 R* s) Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 ~7 f% Z0 e' @* I4 astarted building.
7 g# w ?' }4 Z4 Y' oThings you need to get started:2 ?: e) U/ r( V* F. _; Q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! s2 a) u# H# @4 Y( n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ |5 W' m2 G# m/ X- z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
N, i' C; ^7 v4 E6 s }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* _; i: b$ Q/ e1 W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 ?* Q! [* U6 Q2 U+ W/ ~/ O; {8 ]) lwith PPV." F/ U, B2 z( T$ u2 F. H
Basic Getting Started Definitions$ K, g% E2 I4 V6 c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 M& s5 |1 m4 j2 M- r
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) o% S$ U- w8 R" y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 F$ h5 e& t$ b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 ]8 d) ?+ ]4 ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 o& l' x" h' R
receives a commission on that product. An example would be the Amazon.com Associates program,) K: T9 |+ D& r |+ O1 d* [$ Y
Comission Junction or Clickbank.1 D$ A2 q' d* k
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' i' a7 h5 ^! yan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 \3 ~! E( c& n9 fbuying a product. An example would be Ads4Dough or Neverblue.
/ D# Y. L9 e$ `# UAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 c* {1 c/ d0 u$ m/ ?$ h! i5 Q/ R
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ f0 H' N7 \9 a, {& |+ zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager# f1 r- w/ _& I1 a& |
right from the start can really help you.
8 O: E% X3 L% I# r+ D) S% m' |7 I) R8 d$ cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 B1 `& X8 G2 j! N# Z9 I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 J! \0 \; m7 Y8 j# f
view, starting anywhere from .01 or .015. j& n4 Z, m) G* N7 E0 f" B
In order to use this type of internet traffic, the affiliate can sign up with a number of different
* {7 Z/ y* ^7 J0 ]7 G% e4 Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. O, O3 @' W/ F$ ?& eMediaTraffic, and AdOn Network.
# H6 l) a! C5 v+ \7 HDon't popups get blocked by pop blocker software?' B) V( [3 D1 L+ X1 w* r
No. Popups are served in a new browser window as if the visitor had opened the new window
5 h/ j3 N4 l5 o( z* `themselves.
, Y, B8 l3 F# k' SHow many popups get served to the visitor?
4 ?7 p* z1 W7 V3 c! v% i% i) KThe number of popups served varies depending on the PPV network. Some pop more frequently- J: x" J& H' m
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. m4 ~% G+ e5 N* G) J1 N3 F* U8 C
serving this kind of advertising, so they have to toe the line between keeping their software
1 ^2 z7 \# K2 j. I: D' P% ^downloaded and still making a profit.- J1 o6 u; h! k) M0 x
Isn't this type of software bad? Why would anyone keep it on their computer?
6 w2 _% x- i! A& ^) L' Y: ~' FNo, this type of software doesn't harm the user's computer.$ s% q" W$ K& x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 |$ i" L: P- y, o1 [7 ~9 n5 X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 D. u- U: A6 |" t6 y( M7 C( r( xthat they can continue to have access to the incentive.
4 s4 T! K2 B1 i! q8 g2 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 P: }; p# m+ _ D( i, HHow to Get Accepted into a CPA Network; B. \5 ?2 Q. V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ F. W4 S' Q; r8 I5 Q
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 d" G6 m; q2 F, d9 P" r
different networks.
8 x+ q6 f6 L1 a4 ZOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 N3 @8 Z) J* ~8 ` B
application and be as specific as possible about your promotion methods. Usually some time after
/ A/ E% l' d8 r2 t9 |8 P) ~4 I) Nreceiving your application, the company will call to interview you. The phone interview is a critical4 _, G2 M' ?/ L- t; E. h7 o2 i
part of the application process, and most networks will deny your application outright if they can't get2 h$ q( i1 t+ @6 j/ |% m
you on the phone.
" f f* W7 H( F5 nOften, the person who does your phone interview will actually become your affiliate manager after/ e! h& |' G! E; ?* ~# ?4 }
you get accepted, so it's a good time to put your best food forward.
. {! l1 j. J2 [/ Z8 z# }You might not relish at the idea of someone grilling you about your internet marketing methods over
4 V: k- L7 M! i T( Athe phone, but trust me, this part is critical. Have answers in mind for the questions:; V8 F. y# j8 H8 u' R2 X
What methods do you use to market offers?
6 p5 J0 i5 k( w6 @Do you already have a website you will be using?, X* y( Z+ f& k1 R% C- B1 w2 x
How much is your advertising budget?' V, o6 V9 ~9 k2 O2 C- A
What other networks are you a member of?7 ]: Y& _& i! M- a9 s9 x3 ]0 o
Who are your affiliate managers at these networks?
# f8 D x# T1 Q: u$ A; uDo you use social media (Facebook, twitter, etc.) to market offers?2 ?3 J( M9 h( b; g3 e
How much traffic can you drive?
: c- Z" E+ m6 o, ^1 a5 L" ODo you have a personal recommendation from anyone who is already a member?( ]8 R# P$ w& Y0 j9 a/ n" m9 D
Once you provide satisfactory answers to these questions, the network will approve or deny your; _9 O" G, c0 B8 j' }( |
application. If you get denied, just keep applying or call someone on the phone and try again. Be; o1 Y0 [+ N# Y( b# c
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 J9 J& J* t M+ W7 [5 B
for the network can be helpful.* R5 \, [6 t. H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 z9 O N- E9 A) C/ F+ d2 h9 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) {$ G4 t( M* Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
y. _( b1 I+ ?) y4 Ypeople can open a lot of doors as far as networks are concerned.' V& m h/ X( L0 s, s; E6 y( Z0 X
After You Join a CPA Network- r1 ?8 H5 C6 W$ d Z3 ?/ z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 k% q7 D& C5 n( Aand make an attempt to get to know them a little bit.# n9 i. i' }* R1 B9 n; u. }$ o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& l- ~% `& ~$ lweight in gold. Start feeling them out from the start and try to get to know them. Once you get
" z* k# \ L- D# h) }$ c6 K3 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- L" x% f! b1 x, N" v- X. ]0 ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. K1 W, L1 d) K2 [3 X p
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. P$ L; g; r( ]( [6 J% ~8 P# {
email.8 r( s" C% y4 e \$ k1 _. H3 _
For more helpful info about dealing with affiliate managers, check out:
U$ u& Q& y( r: K1 C9 N# phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 D$ [6 T; k0 B" Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 `+ G, Q1 p/ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& _* x' z6 m+ k2 M4 n
Set Up Web Hosting0 N# l) n- T. }) I1 n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 u) e& Q& z) E7 U5 o) u- m
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 {6 T0 B5 K, e A- Y& |- j. z# Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 R* C: u) f# b& }& V
whoever else is on the same server as you.
: c$ w) s4 C9 s7 }2 d9 ]Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 H+ ^4 a9 M+ F
enough that the visitor can't close the window before your pop up is even shown. You have about 30 S2 w+ Z" z& Q+ K9 y* l5 f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 q! v- m" v6 q! `To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) Y# ]! T7 g, P1 K1 g3 K% V5 xhouse full of roommates (hosting customers).5 P T1 M5 |9 T, r9 L
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ e3 C! w8 v( @4 w' Y! I- {1 athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
{; J2 W6 h* R1 J" k6 `fit.
5 h8 [+ N& u8 mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 T! J+ n7 S7 W" tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 H, h I& X! w7 g% j. ttheir food. Everyone else's food in the house has less space to take advantage of.$ Z; ~9 g$ }& U) m' Y+ L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 e; M6 A& R7 d% ?any type of hosting this is a bad thing, and especially while running PPV traffic.5 a* [+ j, r1 W7 ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space# t* \5 w4 {7 u4 M
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 m0 b9 o" @5 s' \partitioned, so that each customer can only use a specific amount of resources at any given time.
( w O* u$ V! f8 r% f0 CA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( m3 m5 I0 u0 `+ jbelong to you and no one else can use up those resources. This makes it possible to serve much more
7 `, q7 G3 U( b5 [traffic, faster. k ]9 T0 ~8 g0 P# V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 Z" z# F5 X5 k6 k q( [# ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 R% y& Y+ D& v; bhere:
7 B) e$ q* B# G1 F/ T- whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' l* x8 _2 h5 [# x+ j! l& o; k
VPS&highlight=hosting4 `5 k' `; ]+ h( }, ?& P
Dedicated-Hosting-vs Shared-Hosting
: [' h: E, `. z3 c8 ^( N8 ^4 lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 C$ e& [# k5 Z3 Z( _6 N
Hosting...Your-thoughts$ ?: \+ c$ k2 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 l. Z5 f* S( `Hosting Providers for PPV
, Q2 ^) `# s1 @/ |# aBeyond Hosting& _" `# i, s( T- j5 h
http://beyondhosting.net/3 n" Z1 k; f u) u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# h. w' l" M! M3 P" B) O% c2 n* A
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) v2 j% M& t7 {% Kdirect linking with PPV. Also, these guys provide great support.
7 D9 G4 v |7 \ y' P z9 fProsper202 Optimized Hosting* m- Y9 V* }- l0 ~9 {4 n8 J
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" U# @) Q0 ^3 A; m
CPVLab Optimized Hosting
* |: n1 D6 H* X0 `6 H4 a' L" Qhttp://beyondhosting.net/CPVLab-Hosting/7 k, V/ Q- d' ~
Domain Names for PPV1 s; n1 a* u! b e7 ~9 c+ I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" m( n" P: W& S" J/ V, jwhere you're going to host your tracking software and your landing pages if you decide to make them.! F+ O1 Z* v. r5 \# x& `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,# y7 g3 M. I$ I& a: v+ ?7 N! M
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 P/ H" `+ h: O# a$ z ^$ l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ ]+ V+ o B3 H6 bterm or build a whole website.
8 N5 P2 c! o: F( s; }2 i7 YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install( x2 r) J/ y. r) z
tracking software on your domain. This is really important, because it is necessary to track your
- f1 R: c: }! ~0 mconversions down to keyword level so that you can optimize your campaigns. Without proper
4 Y) a4 y; ]3 B1 k8 p$ d8 S5 @tracking, it is impossible to know what is working and what isn't.! ^# O6 ~+ o' E% f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 C: n) s* P2 wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides., t5 k" V# G' U3 X& @, E
Prosper202) S7 k" Z" u) z/ U6 A: q
http://prosper.tracking202.com/apps/4 m( x8 q6 S0 X! I# \, W
CPV Lab7 }: y; Q/ b8 K8 u
http://cpvlab.com/
3 V9 m4 ^, M% W) `6 vCPVLab Help Videos
( D1 ~0 O+ x6 A4 m( Q; |http://ppvlab.com/oweiw/oiurw/vdm.htm/ m) n6 T) F( X2 J: Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 Y! ~0 `. z5 j7 D- F( m5 L" rindustry standard.
8 d2 h) q/ c$ l3 m& K& ~0 `! G- l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! B4 Z1 {: T8 Z. W3 {1 `1 k: BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
# o0 Z! v' o% e2 Mgood support if you have problems with your installation.5 F5 t1 m+ f: J% a
Tracking 202
, l W2 E7 a; p- W0 \9 |$ H$ tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; b& f! J9 K. v. G2 G! |! a6 acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 [& Y$ P: k, c; S, V8 {0 @$ u! ^
area.$ D! M# ~2 F, \0 G/ K
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. n0 B8 Q! V7 \3 A7 \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ V. i! o- S5 ~! s; }; f' s Uinterface, and their hosting.
6 g( r+ Q$ x8 ^. l% Z! bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords; f& L: u& D5 _. L3 F& l
and targets which you are bidding on. Leaving this up to chance in order to save money could% O3 r) z$ t' F c- h$ s
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& f- F( S) y" I h! z
were using.
! d8 D1 k( _' h9 d# mChoose An Offer
! m( y& s: ]# [: V( p% aNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 w b0 t1 M7 L# [6 h) s5 k- e* U
Lesson on Offer Selection
8 s; @; W8 a9 d$ I2 k8 Z& j+ ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# @% j+ @8 ]* A0 D) ~2 C. _" C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( ` I' o& q4 y; W) s( U% w' ?/ rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* y' o' p, ~ x- Z( k8 Z% O8 ?; w/ @7 wLeadImpact as the traffic source.
8 [* t, _/ Y7 xNow the best way to learn how to put all of this together is to just get started. For some variation in }: P l R5 n: m; H9 d0 i3 d1 k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 g9 |9 ?+ a% F; O0 h9 l T1 Lcampaign.
* G# O6 M" ?1 A* O7 H& fWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' F( ~( l, Q$ y0 G+ i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! [7 L* v4 z& w9 p/ A, _% J+ X
that all traffic is accepted./ i( C0 q4 V0 L1 N- X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 m. B/ ]$ F7 gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 t* {1 [/ w& z9 ^
get creatives like banners or images specifically for the offer.
6 j& ~& V& a# s! ?% a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( E0 K/ S) O2 G" }( S# p4 Z& nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 S& [* K: j0 h2 ?7 J7 s: d3 Itrack my keywords. Without doing this, it isn't possible to see what's converting./ E/ Y4 O( K$ s1 N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) s% k; I5 o$ E' |( m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) W& s8 w: v8 C2 Y( F- kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. k+ n$ b( z- I$ v4 X' Z
bottom of the page:
. w& \* m8 h* Z) x, V4 HNext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 K* h* o# v U9 s* N8 a y/ i6 IClick on the offer → pixels → Add a new pixel and this comes up:* g; J6 S6 J+ _1 S3 Y! A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# ]4 F* G! Z* A; @3 d) h; A
from your software into the box that says 'Enter URL of image to load'.) Y, h- j$ Z- J+ _$ w. {/ t
Once you do this, it should look like this:, I$ d' i7 {. n3 h4 s7 a& ?9 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: _* P5 L" y) B5 O7 ~6 g. FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; T" Y# y1 N6 [- G2 }1 y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% b [6 x. ]% L, q, T& [Prosper or CPVLab.% n; t& }/ Z9 ^( w6 a6 o9 G7 d
! T8 `( q6 P. F |
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发表于 2012-12-27 18:47:17
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