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PPV GUIDE [PPV新手入门][28页]
3 k1 e7 \- _# f) H详细的请下载电子书！
9 [6 c1 G0 E) o4 B5 k: |2 R1 s+ V5 o4 Y2 a6 _$ R" N
7 `6 J/ C- L, C
Newbie Guide
; B$ y- X c5 ?! NPPVPlaybook.com8 T2 b$ ]4 a& P3 s4 T, L
Tracy Shaffer
/ e' r0 H% A$ d3 E0 iDavid Ford
- L8 Q" J" O: N7 H# i8 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 b/ k" A& F6 O5 a. u- ]+ L6 h
Getting Your Mind Right to Start Affiliate Marketing7 s8 i$ B- M( f: e
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& U0 p( x5 y F- N1 H. rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ s0 Z/ p* j* \) |) D1 C' p
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 Y! W# ^% ? T) n, h
with any success, these claims are laughable and far from the truth.
( W' S6 b; X9 q' H' `/ A1 ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! J Y+ }: _; V7 E! \flow management. The main benefits are the low barrier to entry compared to other businesses, and
( o; b: r6 b( o- j% Q" e- f bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
8 k3 c9 w. \1 S1 l" P% Yoverhead.
3 c5 c7 R7 N" l: Z7 V1 S- [ @The winners in this business are the ones with persistence when nothing works, who know there's
4 R. O& F q% s5 J, [0 a$ O8 \plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 k( E0 e3 p6 U$ i9 g# S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ M/ U. w2 d" ?' S: Q$ l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% y# L; P( ~5 t4 [Most of these things happen suddenly and without warning, and they all contribute to the amazing1 y l: ]+ [* O
learning experience available to anyone with a few hundred bucks and the ability to open an
4 R/ H( [9 M4 Q3 ]advertising account.
* k3 i, h' G: {6 R- S7 C9 BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 N* l$ }, M4 y/ j( iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) V- R9 G' o. u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; R# g* D$ e- c; }8 o
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 B/ w: L' ^" B" |$ B. r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: E8 g6 \" O/ [7 ]. ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# B! S4 Q& ]; a8 e" f e& v4 ]started building.
& t/ H! B) p' @' p' FThings you need to get started:: `# J2 E: j( [* K- d
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ e6 i( i2 j8 i
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" x% k7 l0 e1 A- C3 \( i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' h1 W+ b. Q- {( S) j! I. B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# M$ x( y* J0 N8 H/ OThis guide describes from start to finish, how to get started in affiliate marketing by running traffic! m( x) ]! U5 {' o; \) w
with PPV.
9 v, X3 q$ ^: U- g, O6 e8 ?: WBasic Getting Started Definitions# u# ]9 L0 V6 w6 i# E. H
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 q ^4 u0 Z7 V6 U. Uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ y$ }1 ~& k6 ]: t- ~ ~' J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) d# T3 r3 f3 z7 l3 E6 {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% B6 ?; q7 h( J: Q. z. Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 [+ L7 f- P, p& U! Ereceives a commission on that product. An example would be the Amazon.com Associates program,
& |2 y' H6 n ~/ hComission Junction or Clickbank.
) V+ V2 e8 S$ O/ kCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes ^ g( w# L' _" Y" @, j
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 @. S* @3 i! x" o! Nbuying a product. An example would be Ads4Dough or Neverblue.
6 p8 F N; T( s! R' \* A* g- }4 SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 Q' J* R9 Q( r! s
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 s$ L, o! A P5 E* }$ M% a. Mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ F: F* e% D( q7 m0 R f1 t
right from the start can really help you. c/ b5 o/ h( `: X6 p- g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 e p# v' I: w- R! Y" @1 ~3 J9 Nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 O$ z5 P/ a% T& ~% e# ?view, starting anywhere from .01 or .015.
/ l* b, s+ \+ ^: ^9 h; yIn order to use this type of internet traffic, the affiliate can sign up with a number of different
; y$ g- |" a: U% b! d) z* G! fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" I7 [& X" N& G: j) tMediaTraffic, and AdOn Network.- i, K) p3 _. U+ Q7 L
Don't popups get blocked by pop blocker software?
0 H( O8 n+ d& B/ [No. Popups are served in a new browser window as if the visitor had opened the new window
4 F" V u' b- d( @themselves.$ G E$ {; y2 N$ ~* f& J J& }
How many popups get served to the visitor?: o3 t* ]2 E6 x6 _1 d d0 a5 _
The number of popups served varies depending on the PPV network. Some pop more frequently
+ o7 k, u7 j1 I7 K8 ]' T' H" L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 N) e+ Y/ K7 t0 y, eserving this kind of advertising, so they have to toe the line between keeping their software
( g7 P: t5 Z O5 ?( @! b6 s6 Q7 i0 V- A" L8 hdownloaded and still making a profit.
. x* ]* p- o; S0 K0 g/ ?Isn't this type of software bad? Why would anyone keep it on their computer?9 I% ?+ S; g$ u- D+ I( p. H
No, this type of software doesn't harm the user's computer.
& R" h4 B, D& z. TCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 a" n4 ]8 c: B6 f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 g2 E! d# `1 s1 Z8 g
that they can continue to have access to the incentive.
0 {6 ^3 \8 L' x& q( T+ q/ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ ^0 q2 h9 b+ N$ ~, w
How to Get Accepted into a CPA Network, L/ g( p7 X& K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; b [ w0 K5 ]( T% zto start looking for networks is Offervault which lists offers and lets you compare payouts across
g) t6 c+ @( o( g: Wdifferent networks.
, v6 T$ _# R' @ d6 A* O7 \! Z4 EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher) f6 ?& s8 s8 q0 U
application and be as specific as possible about your promotion methods. Usually some time after
0 F& j. R/ h9 ]+ R! U% _receiving your application, the company will call to interview you. The phone interview is a critical
; l/ ]. m S; |; t% Jpart of the application process, and most networks will deny your application outright if they can't get
7 Q7 S l" ^4 r: h z, V& q, Ayou on the phone.
( y: x. s% J- L9 Y% f4 W' hOften, the person who does your phone interview will actually become your affiliate manager after; g/ l& W \( Q' |
you get accepted, so it's a good time to put your best food forward.- q) \& B3 Y7 `7 |, K1 K" t `
You might not relish at the idea of someone grilling you about your internet marketing methods over$ l' k/ d& ^8 G& `3 t+ Q$ ?& a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ y! D$ V! k1 B# o! }What methods do you use to market offers?8 w, ] R4 B7 ]
Do you already have a website you will be using?
2 ~4 q% ]! y4 t' S8 NHow much is your advertising budget?
* b& @& A6 U5 p, [8 `What other networks are you a member of?
$ y+ K8 y& J0 B- KWho are your affiliate managers at these networks?, O- M# X( ?# ?4 w5 O; F( k2 N
Do you use social media (Facebook, twitter, etc.) to market offers?
( X# E9 s, v; a: KHow much traffic can you drive?
3 ?! j; h, o* l9 Z' b/ b8 kDo you have a personal recommendation from anyone who is already a member?$ [& Z( ?, m" z; |& _ [5 k
Once you provide satisfactory answers to these questions, the network will approve or deny your1 W. r. f r. @: f1 P, N! ]. e. }
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 A7 v; L A$ e9 T* S
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 A2 _' d2 T# v2 |
for the network can be helpful.- n% t/ S# l' L' B+ @- J& O1 r. L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ e4 s1 I1 E2 k. L+ z1 r5 U0 b
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; `: i' \" P& [$ L L# G) W4 `2 R
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 }4 I0 V; W% Z! Jpeople can open a lot of doors as far as networks are concerned.
6 |0 _2 E4 U: Q* n- ?/ VAfter You Join a CPA Network
% I7 C$ P$ d6 a3 f/ T& U. e4 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 l& s" }5 N# C+ N! J. v) t4 d! Fand make an attempt to get to know them a little bit.
; t; R: E- t; Q/ e4 a3 k5 r' J) ]Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( J1 ]- ^$ k0 f1 l& i( L% V# ^
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 q: t0 N8 M c+ Y: ?2 B: T) `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- Z! X o# Z9 Q: Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* F* O2 V- K: Z- I- v9 l( Q* cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( Q; K& F, a* h" B: y! vemail.' {: S& ~- d2 `7 T7 w: c
For more helpful info about dealing with affiliate managers, check out:: x; Q* a- n7 ]. c1 A& j, ^
http://ppvplaybook.com/blog/musi ... -affiliate-manager/( W4 O2 \' r, ]* b7 _3 x
http://www.mrgreen.am/affiliate- ... iate-managers-want/- {# ^& ]7 v" u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# u$ b+ V6 d: p7 K+ Z
Set Up Web Hosting
& j% n9 r7 x7 {9 lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 ]7 z9 f/ T/ r- y) ]about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ b! f1 v2 i+ h# a" V7 w3 }0 M% b
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ C: X$ W! q% [* P1 Y( R( d
whoever else is on the same server as you.
+ X( N" P$ S: @& r1 @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. a2 d4 C$ D: T& G4 Uenough that the visitor can't close the window before your pop up is even shown. You have about 3
% ^5 j1 K" G% x; H0 A( B* Y! b& Qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 r; e' I F' o* j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& Y; V7 O2 R! @/ h* X/ Z7 v6 D
house full of roommates (hosting customers).3 R) j3 A4 [9 I. v6 D4 t2 S' x
In shared hosting, this is like having roommates where everyone has no specific designated area inside& c4 @' o5 H% m! n' x
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
& n/ t9 L8 y5 j$ A& F3 T I. Dfit.: t4 N: M$ g1 v2 c/ b& A a; Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than G; A8 K. b& ~9 x8 ?# B. c# v( w
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* F% k4 `) u, l$ A" R4 Etheir food. Everyone else's food in the house has less space to take advantage of.- C) f- K4 w- S, ^* z8 G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ e6 Q: x6 \2 R. kany type of hosting this is a bad thing, and especially while running PPV traffic.
7 F" A. r7 l5 @9 T7 RIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ S! w% ^3 L) p) \ U
inside the fridge to put their food, and other roommates can't come into that space. The server is
( L9 b$ g( @3 V3 b" W" ^partitioned, so that each customer can only use a specific amount of resources at any given time.& O4 u4 ` ` X8 Y: M3 Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, Q& M) k( w" K% b# \belong to you and no one else can use up those resources. This makes it possible to serve much more: ^2 q4 S: m4 H, J7 e! s# c
traffic, faster.2 p& B0 v2 X `; i3 y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# y- L2 t; ^1 @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 e' e6 w) z* c9 f3 C2 m$ M" l1 Ohere:
" Y; q" I$ h, W8 @2 ]. Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. f, ~/ D, ~) ?; KVPS&highlight=hosting8 T3 [/ j! z6 l* J: f
Dedicated-Hosting-vs Shared-Hosting
; N: ? d; D- u, O4 Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 h( J4 w* ]' n* w' n6 K7 m. \! }' NHosting...Your-thoughts& E% \; C# T6 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! ^' S, t* F) d1 U$ y0 l
Hosting Providers for PPV
6 P8 B' N" E/ {9 ~3 c9 `Beyond Hosting& o0 k3 u7 X5 F' r7 a6 D
http://beyondhosting.net/
; E% V9 c! j( ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! M5 z6 r" _0 b: V, mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 M L7 @, h+ N
direct linking with PPV. Also, these guys provide great support.
6 s3 K0 q% t) TProsper202 Optimized Hosting
: s! D, p; p9 @6 ~. W- C0 whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 W: ]$ y! \4 b5 lCPVLab Optimized Hosting8 D$ O, E) V: k
http://beyondhosting.net/CPVLab-Hosting/$ K6 n7 B4 m! b, ^. n
Domain Names for PPV
) R: C( d/ x2 G- LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 m7 O7 h" Z% t' ^/ O1 pwhere you're going to host your tracking software and your landing pages if you decide to make them.
4 I) X. i+ B7 Z% v# R8 n/ |& BOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ U/ X! A0 E% @$ m2 r7 i# ]bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ W2 i2 @/ D4 F9 I0 _5 c4 ~ B5 N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 z0 o+ e7 D6 } s8 ?1 bterm or build a whole website.7 G# T3 p. z# A1 v" W
After you buy hosting, a domain and get those all attached to each other, the next step is to install# V# Y6 \& \1 U( t& q: ^" c
tracking software on your domain. This is really important, because it is necessary to track your
3 B3 @5 q3 D% l& x# cconversions down to keyword level so that you can optimize your campaigns. Without proper
U6 B, e+ Q; wtracking, it is impossible to know what is working and what isn't.
4 ?* |. [$ M7 n, ~2 f+ ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# ]3 A9 j- ?+ ^4 z/ u8 Q% Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 u; s+ K$ G" XProsper202
( `; g* E" Z3 q0 H. ]6 n. Vhttp://prosper.tracking202.com/apps/
2 ?4 @/ e5 a/ \/ ?CPV Lab
# k l/ P3 c1 ^) p& f, khttp://cpvlab.com/
8 \/ U3 X/ ]$ `- X: UCPVLab Help Videos4 i9 t6 v5 [' c0 I) a
http://ppvlab.com/oweiw/oiurw/vdm.htm, Q. J! Z! k) D' R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 X% [; i& t+ M$ ]6 \" _6 {0 U/ T
industry standard.
" M7 H# z0 m1 Z0 E4 R) F3 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) c/ _2 _. x# K4 rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 o) M. B F- m+ P: l& u
good support if you have problems with your installation.
. D2 A% c% ]3 ]9 a" eTracking 202
# K4 S7 p z1 z* dTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' m! `- ~; i) o8 K/ P9 c" Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& h, d% L# T1 d
area.
" _1 k' r/ |8 z3 dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 Q4 o$ B/ J6 X! R# z$ @$ t5 g$ Byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 q. H, y: f& ^
interface, and their hosting.
* w3 a+ _: R; E' s. Y- |. @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 K, Q$ Y$ G) I0 M5 W5 V
and targets which you are bidding on. Leaving this up to chance in order to save money could9 i, x0 E# l3 N: k5 N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 C; f( J2 L) F! nwere using.
+ O! Z+ V! b \/ w5 TChoose An Offer8 q2 _# r0 e1 k, a; q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ ?! |- k( r, R7 e% `Lesson on Offer Selection) F% D e4 G0 e! r* R
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! t4 y9 g+ ^! z' {* H9 yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ i8 m8 ~% r+ b& ~. [. D8 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" u( k" e, M2 w2 o3 w4 S2 ^4 {
LeadImpact as the traffic source.
2 l/ z4 m9 u4 z% p6 hNow the best way to learn how to put all of this together is to just get started. For some variation in4 ~! Q2 L! ~. j6 i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. [4 L: V- r% n7 Q# l
campaign.
' H5 X- i2 G+ V9 L/ J L! UWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 }# x# o, d. `6 {8 Epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 F7 o+ b% d) @9 |
that all traffic is accepted.+ q/ f9 o: U: X9 {( o% _( k4 c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! y" y6 j* E# C' A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 O7 A1 t# j3 \: ?4 d, T Oget creatives like banners or images specifically for the offer.3 I5 ~* c. _1 w6 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 ?: `5 J% }; G6 B3 ?8 r: O! `
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* g# x' b" J9 f' e% C2 O
track my keywords. Without doing this, it isn't possible to see what's converting." I* v0 ]# j" h# X
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 y% k. P% \1 e+ D: ^1 \: u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 E5 r9 c. @/ a% ^. i; wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' O- |3 T' u( h4 C o3 F' Qbottom of the page:, H( ?3 ~ X5 M1 y9 a
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ k" s8 k( ^$ d" H
Click on the offer → pixels → Add a new pixel and this comes up:+ x1 s! J6 d( N6 d( g
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! P/ _3 S& O- @ X6 m* K
from your software into the box that says 'Enter URL of image to load'./ L% y! O5 M& g, |5 p0 U! Y
Once you do this, it should look like this:
* V( L9 \* H" A' X3 W1 g& \$ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, |8 @6 q1 o4 S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 [' A; |( H( x; e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* o& |; M% H1 w' E' X4 y' V6 eProsper or CPVLab.2 |3 A* H/ o- t# q
1 P7 `1 `% x: `2 s- ~+ u |
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