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PPV GUIDE [PPV新手入门][28页]: O% O: o4 ^6 k
详细的请下载电子书！
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" Z( E: m( n% ^7 iNewbie Guide' [. M0 w2 f R. Z; M% K! w
PPVPlaybook.com
5 M1 v( T% ?4 j ?% O5 o6 U- MTracy Shaffer P% C9 d3 C0 a) d0 Z
David Ford
n/ `7 l" m/ `2 V; e4 p, |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 j$ ~3 o& s: F6 |Getting Your Mind Right to Start Affiliate Marketing
/ ~, z2 Y- E0 e& t, {1 ` [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 p# {& Z' t" ^0 ]( P* a, Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& N# j# V: i7 q' C6 lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; u5 j _, U6 Xwith any success, these claims are laughable and far from the truth.
, \4 q8 T% i' d% [( J8 ?6 }& _9 uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash e0 [, _0 L! l# @. G% T) k$ i7 m
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( _! \% l% y3 e" d8 }. J. nthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 W y4 X2 h$ e- ]/ p, E
overhead.
. @: c" a4 C( @$ g* N1 n8 v& @The winners in this business are the ones with persistence when nothing works, who know there's
& N* |( N1 x, r$ f1 A! U2 y- Cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 O# e$ e7 z% j. F9 u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- H8 @( L U9 k7 w, f1 l9 f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ Y, ~- C) F* i: _' E) H* l
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ {% ]" z! `5 E. g! _0 i9 M4 Elearning experience available to anyone with a few hundred bucks and the ability to open an: C9 w& Q8 S* J8 [! `
advertising account.( E! j1 C$ L2 P# f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ U2 P% Z* V/ G, L+ G2 `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ j; B1 a: |6 _( }7 k9 x! Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 s6 K& e- s) A! W8 Z& Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 @. }' w6 K( n) O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 u; c7 S* c G g3 e- s/ Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 z+ \5 q* G0 |( U& F. _started building.
; e3 @6 N- I# a+ H% WThings you need to get started:7 g) ?8 h6 y: c7 a* K
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): _% P+ \7 `" r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 [# ~% N4 e# U+ z1 y+ O8 t, V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ z# b1 p! ^' p8 v/ Q9 l6 ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 G i! F }; G) x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 ~2 \! x" ^9 h- D: Q0 gwith PPV.
, \$ \* R! \" \5 s! YBasic Getting Started Definitions
: { n% K( I6 UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 A' T% l+ f4 i5 e+ Y& ^; Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 e) _8 E; q) D: L6 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. Y _8 x" o* w9 z/ }; y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 e8 j( C: h ~6 c* E- C$ ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% T1 o A9 y* T# S
receives a commission on that product. An example would be the Amazon.com Associates program,6 m' G$ U$ E- y' C7 H4 b- Z
Comission Junction or Clickbank.$ T' A. z; D3 e+ O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 x! g2 z$ V! nan action like filling out a form, submitting their email address, signing up for a service or sometimes/ |" r8 i0 n7 w& u0 |
buying a product. An example would be Ads4Dough or Neverblue.3 P* a4 {" D+ i3 V) {; v6 a& y% z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 d% L8 L- l# Z( e
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 V8 g% M! v u! {+ a5 O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# {$ r5 E* W% T8 {4 _- c' Fright from the start can really help you.
! L ?: t- a; r- P' {" k0 R, iPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# v9 G, K5 F7 N0 xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per" V& V0 X2 c* Q+ z- j' V2 n
view, starting anywhere from .01 or .015.
% }/ W7 L ^- i& ~7 G# D) _$ JIn order to use this type of internet traffic, the affiliate can sign up with a number of different- [0 m5 M9 v( g, H2 z8 X. e g; ]
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 m# I. d% N6 G4 ?MediaTraffic, and AdOn Network.6 J6 a7 I# K0 G) |
Don't popups get blocked by pop blocker software?; Q) D1 D8 _+ i& G
No. Popups are served in a new browser window as if the visitor had opened the new window
F: M, Z- s( R, w) j" dthemselves.
' J8 N! Z! j2 N0 {0 a2 THow many popups get served to the visitor?+ v0 X s* R0 I9 S% F2 ~6 v1 h9 W
The number of popups served varies depending on the PPV network. Some pop more frequently
) J' I' Y4 H2 j' E5 [7 i3 p1 o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! j% |4 Q$ a% z1 [; v8 C* I- n" h
serving this kind of advertising, so they have to toe the line between keeping their software- G) f+ @& u6 k6 x4 f
downloaded and still making a profit./ I$ B P4 ]6 q9 c8 S: t9 y
Isn't this type of software bad? Why would anyone keep it on their computer?5 U, c |; S0 y0 {& x$ o1 F' U
No, this type of software doesn't harm the user's computer.
) U A! m C1 F, g; Z! H- m9 ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ o. ^. q9 R7 ^- k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 K- }4 v# w) Q$ ~% T% Kthat they can continue to have access to the incentive.& g: H* T; [: a2 F: O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& H: i& _: \, j2 W k6 I
How to Get Accepted into a CPA Network
- V' z' w; v0 r3 `3 W( L C. [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! C: `% t1 y5 Q1 D9 x
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 H. i/ u$ v* G- `! b
different networks.! X0 D, W8 m/ |3 d% ^4 u2 I& Z! j0 s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ i% {! Q D' B
application and be as specific as possible about your promotion methods. Usually some time after
+ m6 x0 q' ?# Q5 a$ c; X, ^receiving your application, the company will call to interview you. The phone interview is a critical
! |2 W: @1 x- M4 z* [; ]; M) J! Dpart of the application process, and most networks will deny your application outright if they can't get7 D) e |' f3 h6 l! Z
you on the phone.
9 Z R$ x0 i4 N+ |$ k$ y. `: JOften, the person who does your phone interview will actually become your affiliate manager after3 m5 A7 q% R0 }+ x! P# w
you get accepted, so it's a good time to put your best food forward.
2 X, r% r0 ]4 x8 @7 i. _You might not relish at the idea of someone grilling you about your internet marketing methods over3 ~1 p `1 [ C2 p3 n( z
the phone, but trust me, this part is critical. Have answers in mind for the questions:# z' c) V# V/ p7 }; q6 s
What methods do you use to market offers?7 J T! y; C: M/ b0 p% I& J
Do you already have a website you will be using?* [. P7 u/ k8 V/ W, \+ X$ X) Z
How much is your advertising budget?( V* Y# v' e) N- S" ]
What other networks are you a member of?
8 @3 j0 g3 ^1 L9 P3 J: SWho are your affiliate managers at these networks?+ \; b) P5 b% D! x" x2 `! [
Do you use social media (Facebook, twitter, etc.) to market offers?, E7 [/ s; b0 `- p/ M v+ k
How much traffic can you drive?
6 Y R/ I" f/ {! Q/ o+ d( X! WDo you have a personal recommendation from anyone who is already a member?1 ?! d% y6 D3 I+ h, K) y
Once you provide satisfactory answers to these questions, the network will approve or deny your; j& t; B& c4 l; v
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 ?& m& P2 k# w0 `) `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 j; R/ Y8 ~5 n/ L
for the network can be helpful.
2 l: ?7 b4 I7 l; \3 {5 ATo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate \4 B6 V& k; e8 ~: U2 @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, _* H9 C! W& y1 ~4 [# B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 D* O. T' C# g9 y: u# E5 Q: {7 X# y. \
people can open a lot of doors as far as networks are concerned.
' z, x$ h. L5 \; ^After You Join a CPA Network% |+ x6 \$ T' X
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. R9 G$ ?8 Q8 N
and make an attempt to get to know them a little bit.1 m G( \- n# g) `$ _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ^" |, \9 l: g! }* K& cweight in gold. Start feeling them out from the start and try to get to know them. Once you get" z. K7 Y3 g7 n; P' {% \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ U- k. ?9 J+ Dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 ~# q. p9 q+ M# U6 {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) q2 A# G+ {, W. vemail.2 |6 `- M( r$ K a" ~, S* n
For more helpful info about dealing with affiliate managers, check out:& P2 A D8 o l- n$ Y' W& l* k0 R
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 h- h; ~# e6 K8 L# Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
3 y7 L: C& ^- E( J+ a M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. E( {: c8 P* E1 O1 n. u
Set Up Web Hosting/ ~. @3 g0 C" T6 G6 I6 _' X6 L) y% t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* _ y. k% M3 P7 ?) E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 }4 U$ ?/ L/ X3 k) S, ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" l8 V9 E" G# I E& ~; w* G( Rwhoever else is on the same server as you.5 z, y: z" j1 n/ H9 R
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 i9 @. d- G( f& q$ I9 Y
enough that the visitor can't close the window before your pop up is even shown. You have about 30 `: j7 I C1 p$ f' M% u+ D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 _4 B/ u! v9 B# q4 z; y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) q- q T+ g$ b; Whouse full of roommates (hosting customers).
* O( [. I+ X% p# b1 w7 ^ TIn shared hosting, this is like having roommates where everyone has no specific designated area inside. U5 ~) X5 y% @% d( A4 O/ V* E! p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 @7 i) a/ u8 G3 v9 c2 z" V W) {+ \2 `fit.: h' W* O) C( \: b) V9 s
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. ~) ~2 f- L6 \8 G& B4 Y; s
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ {3 |/ A! a; v8 s
their food. Everyone else's food in the house has less space to take advantage of.* @, ~+ N8 X; S/ a9 W- X! b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, Q8 h% I* F X3 J* }any type of hosting this is a bad thing, and especially while running PPV traffic.
+ `( G, g1 N: O, j( j6 Y4 X' f. x4 ~) U) WIn the case of a virtual private server (VPS), everyone in the house has their own designated space. \* [% R. r0 W8 h2 a& B2 p
inside the fridge to put their food, and other roommates can't come into that space. The server is# X. L, j6 L' s/ M' [: w
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 ^9 ]7 y! [6 xA dedicated server would be like having the whole fridge to yourself. All of the server's resources. l+ f4 ]" ]7 q( @% M9 ~. \# I i
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 t; h. C1 g9 e. w& e2 C: f. }; O7 gtraffic, faster.$ W; |# k5 R3 l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( d5 H* U* `( b3 D- LAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 N, e; X' X8 B/ W. R4 L
here:. }2 y1 s6 A6 X1 z& Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ }$ _3 S4 ~9 S: A3 N! f3 KVPS&highlight=hosting7 G% n5 m# X# e6 V; Z' o
Dedicated-Hosting-vs Shared-Hosting! ]# l8 \4 p3 R5 _( \: o( s4 i ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* u& B5 `3 d+ _, r5 C
Hosting...Your-thoughts
+ O O5 `/ Q* [: V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' L V# r6 c& ^3 d+ ]0 O! C: }Hosting Providers for PPV4 {) s2 Q6 u* b+ b }$ u6 v
Beyond Hosting
. A3 D# Z& \0 S; q9 ihttp://beyondhosting.net/
3 `& [9 o% `& M2 n2 w3 j4 kWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) M0 n" b% E4 L" S- g
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 c5 H& Y! b& q- E, V- d
direct linking with PPV. Also, these guys provide great support.9 y! w0 d3 J" X4 C7 m: e
Prosper202 Optimized Hosting
- k) I* G& A; H4 i5 Chttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 c1 Y. r$ o6 g7 `* y& r' @
CPVLab Optimized Hosting
3 R, V1 }) s& ~2 r& f* L! bhttp://beyondhosting.net/CPVLab-Hosting/
" ~) u; c4 n& o; l% Y% N) Q& VDomain Names for PPV
- X+ a, ^0 N \$ _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 A0 J& @2 b2 d$ E5 ]
where you're going to host your tracking software and your landing pages if you decide to make them. x; a8 n/ e- }; v: X5 z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 K% t) o5 Z2 U* b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 R9 L8 J" W! }- X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) L2 ]( H5 K C4 `7 o# nterm or build a whole website.
, C% U' F- I# X$ t: BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ I) i8 u5 ?! u6 ~tracking software on your domain. This is really important, because it is necessary to track your
* [* Q- n. D7 \conversions down to keyword level so that you can optimize your campaigns. Without proper' H4 ~1 q+ G, I# E/ Z9 ^2 ^7 `
tracking, it is impossible to know what is working and what isn't.2 t, N3 J2 a$ X1 `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' l3 M) g: Q; ^- y+ v
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., t3 w( r; ~( i5 h7 d2 Z) Z
Prosper202
" q1 l2 y$ x6 v' O1 V5 d- Qhttp://prosper.tracking202.com/apps/1 C+ h5 l9 i; G( D
CPV Lab
' @) ]1 U" |' ]7 W$ `" g" T% lhttp://cpvlab.com/
. y7 g- A) _$ ^: bCPVLab Help Videos: ~9 U( F0 j3 ~
http://ppvlab.com/oweiw/oiurw/vdm.htm7 O' M) `0 M! |. w% _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% d( i$ n, ^ P1 n8 W- ]industry standard.
5 w1 B3 S! i( y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ g7 d/ I0 z, q. J" E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; r$ o/ X! S: |8 m. u' |
good support if you have problems with your installation.9 U8 z9 W5 _; }
Tracking 202
' ^" X! }8 p8 [* e) M5 U8 aTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 W8 O" _% ?2 y; L: ~* T4 H L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 b! s& `% W4 g
area.
+ J% @+ A1 i8 V# `1 yIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ Y v2 K: e0 u% N l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 u* J% A* \0 ?5 X1 K+ j9 tinterface, and their hosting.0 q6 I1 z4 ~* f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 v8 _( C6 n3 n) d1 A7 I7 P$ ~/ w2 ?
and targets which you are bidding on. Leaving this up to chance in order to save money could$ G) \2 y) E8 i
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 |7 A% I9 j$ Z& p# ^" y
were using.
0 q! r3 Z3 [! j3 y$ Z! hChoose An Offer
6 Y/ T& }, \/ d( E6 I& C6 ^Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( F* J9 P) M4 g( z$ [4 iLesson on Offer Selection
( m6 S I4 K. c# k5 R! B- fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 ^! V( a) Z! n! RIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% p. ~6 |. A, UTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# o. N4 C% M; @- LLeadImpact as the traffic source.
: x$ }/ E! |" a6 ~- bNow the best way to learn how to put all of this together is to just get started. For some variation in+ X5 w( p$ Q+ I, k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ L5 e$ j' C) y# Ncampaign., z e% {9 h1 g& j$ f$ M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ \/ i' k M& Opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" `. q' ~- X( i K8 V K
that all traffic is accepted.) ~5 X7 ?" I$ q' \ q: N
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 f9 U2 E9 q0 v6 T5 {. L7 lThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; g* ~9 C/ A! U. J. T4 Dget creatives like banners or images specifically for the offer.! |$ \! V* Q- S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ U7 L8 ` T7 [; s) A3 JBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 L/ y/ ^% u' T/ t8 ?7 y) B. ]$ D
track my keywords. Without doing this, it isn't possible to see what's converting.8 I( B6 D3 y* ]- `( I! i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ {( f; [) k' x; Y4 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ O* U6 e7 \8 ~$ Y% R9 l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 `4 _) ] l* P" z- O0 E9 dbottom of the page:- O4 N( v: W6 Y, d. R0 ^
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& y' C( B- i8 {' X! o6 W
Click on the offer → pixels → Add a new pixel and this comes up:5 q+ O J8 C6 a( z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL C5 d2 L5 O% F9 w, m3 ~) ]4 Z9 K# o
from your software into the box that says 'Enter URL of image to load'.
; j# N4 a- H4 G1 zOnce you do this, it should look like this:
) s* }: N( o8 p) U! {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 A. J4 R1 H% W, g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 d" I+ i$ m0 Q$ m5 K- ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 u, p% m# g$ v8 W( _% \* y, wProsper or CPVLab.! u$ O( j/ g3 n: ?: D
7 W+ k/ S6 `5 c3 N p& V |
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发表于 2012-12-27 18:47:17
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