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PPV GUIDE [PPV新手入门][28页]/ e; v' V& P3 H7 I# _( J
详细的请下载电子书！* Z: N' r3 ?% H+ D/ d# h( [
/ ~! ?8 \; X" G3 ?: O* D4 X
4 d+ v2 V+ Z& ]7 XNewbie Guide
/ }2 a" W! ~0 nPPVPlaybook.com
4 p% z2 [/ _# D* Y9 ATracy Shaffer0 Q3 l: N) r, n E- p+ w* _% u, \& V
David Ford) D5 a9 }# `7 \" g. i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 ]& _# A( q% a; y9 K/ C/ QGetting Your Mind Right to Start Affiliate Marketing( G- Y& H( f! B4 Y8 R4 A7 _% ~3 L! J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. y8 X* C2 z3 p$ tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& J$ {, @) W# ^; [4 E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- G, @$ q' Y) E0 z; Q0 k
with any success, these claims are laughable and far from the truth.' C; p* r0 P1 }) a/ {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ R8 Z3 c K) z3 e3 u* |flow management. The main benefits are the low barrier to entry compared to other businesses, and
! O' N5 N6 ?1 Q( r0 Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low W2 q7 C( ^5 x- e5 R3 m
overhead.
% w$ l; Y% H6 q/ N. r! t7 i* u- PThe winners in this business are the ones with persistence when nothing works, who know there's
5 ~) m' x& S* h V, Vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 c3 x; F( a6 g- j* x
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 R8 a8 M" U6 L+ |( w, z6 Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 Q% y+ _! f5 f, |% H7 i5 W6 Y
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 z% u. X/ J( ^- p+ X+ C
learning experience available to anyone with a few hundred bucks and the ability to open an* |4 ]: v" t- V7 V& c; I
advertising account.( [1 e! Z. ?2 ~ X; Z& I
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( ~6 `' `+ v% X8 A( j
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 R+ f2 \: }( w, Y+ c8 ]0 T) K/ A
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" W4 m& s& m3 K6 N* t4 ~; p- Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 B1 i6 P" i2 k* O. b* z. }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 A% z) h; }+ y- Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
. Z# m$ T0 Z. H! t) L% Mstarted building.
8 r3 J# a) l; sThings you need to get started:
9 m0 H4 P3 ]3 T' ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
{1 o6 d& {) n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( b; [+ g) m" r$ X9 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- M3 ? h! N) Z. N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* d% I6 }: u4 z- y& C3 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 w5 P! ]! a+ q6 iwith PPV.
& l4 Y A" l+ ?5 Y# P0 sBasic Getting Started Definitions
4 ^1 a" H! z9 a; BAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 G- I% o$ l, k2 {/ n3 P% Z/ Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% |% P: X6 I8 S2 [5 \2 S4 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! Q( d( ?7 x+ [6 M H3 z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. j; V4 d- c7 n( z" o1 `/ b
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% _( h3 G4 U5 I5 W
receives a commission on that product. An example would be the Amazon.com Associates program,
' M' m" v. O8 h# |Comission Junction or Clickbank.2 ]) A. {3 y. E0 J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 y. Q: P. M! y& Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" {( Y' X2 Q" Tbuying a product. An example would be Ads4Dough or Neverblue.3 A' t$ c) W9 C( \) _
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 ^* W- Z H( k$ h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 d Q; c) D# hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager% W- A' l# c4 w2 G: A4 l& `- S
right from the start can really help you.
- l. z, o# c; i) h0 N$ y/ yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' f- x9 O$ Y, V! |( Z+ O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ _/ t2 m& r2 Jview, starting anywhere from .01 or .015./ l0 a! ]9 W& T5 {8 w0 {( O, D2 c6 ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 i6 S% V1 v7 Y6 Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) Z3 e b( B! d* ]
MediaTraffic, and AdOn Network.
7 [* t( i ~( ?, n/ tDon't popups get blocked by pop blocker software?! o( F9 U3 Q; W( [1 Q* M3 Z) X
No. Popups are served in a new browser window as if the visitor had opened the new window: R4 C2 ^& y- }% @" W
themselves.
$ S8 [6 Q4 o0 i0 R+ x, |How many popups get served to the visitor?- W$ m$ r* }* W, u5 Y% F
The number of popups served varies depending on the PPV network. Some pop more frequently P/ x& n5 D* c0 E
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 B* X; H! \+ `3 o+ ^serving this kind of advertising, so they have to toe the line between keeping their software
! X$ r, @& N1 wdownloaded and still making a profit.1 [' R3 Q" B+ g0 K( P
Isn't this type of software bad? Why would anyone keep it on their computer?9 a- s* B* a9 k" L/ B. d
No, this type of software doesn't harm the user's computer.
7 W5 o. }1 K6 k Q5 p' Y; Q. VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- R2 ]# t" ?$ v% z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 g( g+ s4 {! l- g& k6 k8 r; N: W
that they can continue to have access to the incentive.) t$ e/ w7 }4 ]7 f o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 c5 ]! [" f+ I% MHow to Get Accepted into a CPA Network9 j) Q8 S9 [ Y+ p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ B* n9 [. R8 ?7 E8 ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& p+ o) G9 @; |# F0 a1 }0 Q, [7 bdifferent networks.
, }9 e. r% X% D, lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 L* O; s$ T% Q, K; y! [application and be as specific as possible about your promotion methods. Usually some time after
! e' B4 s. E7 K% |3 l# W1 a/ qreceiving your application, the company will call to interview you. The phone interview is a critical
0 @& I9 Z' w; qpart of the application process, and most networks will deny your application outright if they can't get
' b. H8 w) x/ w8 i. r2 q6 nyou on the phone.
" ?4 F! r3 f; m) [Often, the person who does your phone interview will actually become your affiliate manager after
. e# [8 M! D! F; [( Wyou get accepted, so it's a good time to put your best food forward.
8 E, _- u6 d) V# ~0 A3 ]* i. uYou might not relish at the idea of someone grilling you about your internet marketing methods over: M5 S* Y' g- i' S
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 h' Z% q( X1 n0 j: {/ z$ O
What methods do you use to market offers?; U2 }$ G' l0 z, }1 R' ^9 m. ~
Do you already have a website you will be using?
8 q+ Z) e3 `; p' U% P6 wHow much is your advertising budget?
; _1 l% b* w# B9 S( }: BWhat other networks are you a member of?. H L" D8 _( k$ \# z3 I/ k* R
Who are your affiliate managers at these networks?' Z7 h% e+ m" u3 S# f, U! m; [" w
Do you use social media (Facebook, twitter, etc.) to market offers?
. H! i1 e3 k, { MHow much traffic can you drive?2 @+ T& c) h8 H! Z# F- [
Do you have a personal recommendation from anyone who is already a member?, t. w$ J1 D) @# [% T
Once you provide satisfactory answers to these questions, the network will approve or deny your' F5 }% i+ z0 x- W0 j" ?1 U: u
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# c, e' V+ G9 S6 X" K8 D+ Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate' c$ Y8 N, a% u% J* W9 @- K
for the network can be helpful.( H, p! s8 T$ K/ r2 {2 l* j" I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 C5 y6 s/ i' a3 { a% ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: I6 e( D: O c" u* _6 D. C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ V0 F' I9 u1 l1 V2 N8 o
people can open a lot of doors as far as networks are concerned.. f2 _ k! S- K$ `$ f, g
After You Join a CPA Network
' c% `3 H/ D1 X# ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: b; A$ j! p2 Y$ y9 T
and make an attempt to get to know them a little bit.! p# [$ A1 m9 A2 Q0 h$ Z6 M; b
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ b* `% W Z5 I7 ^weight in gold. Start feeling them out from the start and try to get to know them. Once you get! y. B7 ]; c1 e+ y* l' H: z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 v3 m w3 c) W2 jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout% B0 \/ W/ x- D; w! I4 }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' O- N4 |. ?1 X3 Eemail.. M+ f! K; D: p" S/ Q% z
For more helpful info about dealing with affiliate managers, check out:
: \% h- z6 {/ ~# Y: |+ d+ B+ ~. uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/, c: ^6 d3 s; {! a, \9 K
http://www.mrgreen.am/affiliate- ... iate-managers-want/; X% ]3 q% s1 q; C$ h+ M% z+ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. h/ Q7 c2 z1 K7 Q) H! v3 l
Set Up Web Hosting
" q* B# `% u- H7 b JGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# ]3 D6 N, J# I( P C2 h
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) d9 Y$ E7 M4 m7 A: t3 U
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 t8 b/ T5 {4 L+ u& S3 |whoever else is on the same server as you.& C6 }2 Z- J" w+ O1 D0 E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; B( i- _$ @0 X& S9 y+ G* u9 Z
enough that the visitor can't close the window before your pop up is even shown. You have about 3
& K9 h [3 `7 j* Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 y2 q4 n. b" }" W1 M( ^7 C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 }8 O* l k: t* b6 d3 Yhouse full of roommates (hosting customers).
) ^5 n0 j6 \& U; AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 C! g- S+ l, n) |the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 E) x. P5 v2 s0 m$ Y
fit.7 C$ ~' ~- _1 ~, B4 U* h5 a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; H: ]5 g/ k$ J7 _the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) t+ h: ]3 r9 @+ k$ I- |4 Otheir food. Everyone else's food in the house has less space to take advantage of./ U0 r" F. S: v5 X: f
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. m" e+ ?& f) r( l6 K9 fany type of hosting this is a bad thing, and especially while running PPV traffic.
. @+ F6 [6 P6 W! d) z0 IIn the case of a virtual private server (VPS), everyone in the house has their own designated space
I. i" W/ m( d8 {inside the fridge to put their food, and other roommates can't come into that space. The server is1 w+ A& M7 q {% E: \
partitioned, so that each customer can only use a specific amount of resources at any given time.# J6 X4 D( h% y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ Y2 y3 ~- t! b% ^belong to you and no one else can use up those resources. This makes it possible to serve much more# ]3 d) o* \. ~* j s
traffic, faster., a {& T, P$ b( F& D/ O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; E) p3 [; _" P( L, H( H' t* W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# T+ X0 O/ Y. }; ahere:
3 C1 @' c- B0 W& M9 o9 w6 bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- S! W* a: X0 b$ vVPS&highlight=hosting
: r z; L, s! v3 Y# CDedicated-Hosting-vs Shared-Hosting
) k. w7 b# f1 G4 W' J1 F5 Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; T% x0 `, Y. N9 n; O3 S1 N$ S0 J' k
Hosting...Your-thoughts" Z/ @4 G( e3 Y8 G9 s- J3 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 s# I) Q; K* {& p& h) |
Hosting Providers for PPV
: M( B9 X7 A. l+ j# ?8 t3 H* I2 j% E& e' bBeyond Hosting2 P! g1 M( K% ?) N& p( Y' x. m$ o
http://beyondhosting.net/) W) _8 ?5 W- f+ n% X/ e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: a6 g! Y& y1 F$ i" s2 t& n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 l% d) A f! P
direct linking with PPV. Also, these guys provide great support.
2 c9 q0 z( R5 n& xProsper202 Optimized Hosting) k2 b2 n' k4 n' ]2 r; c$ O
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ Z) U# z. z- T" P4 l
CPVLab Optimized Hosting
3 X2 s0 j# u% M2 phttp://beyondhosting.net/CPVLab-Hosting/
. |* @. S5 v* l2 B) v' nDomain Names for PPV
3 @, Z1 y; M# H$ g5 y; mOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; l. w8 e% k( y5 s# e9 j- H
where you're going to host your tracking software and your landing pages if you decide to make them.7 a+ j% ^# X" b& w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 [5 D+ g$ {$ v- U0 d2 V! e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) Z& T7 O& X x- G/ J+ U; R% W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 H- N5 U+ ?5 A, j5 O/ ]term or build a whole website.
1 ]/ L( ~" {5 O+ Y: z4 DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 N% J. |& R! ^9 q5 W+ j# otracking software on your domain. This is really important, because it is necessary to track your+ N! \% N) s# U+ L# ]: E
conversions down to keyword level so that you can optimize your campaigns. Without proper" X# a& j( L% F2 ?
tracking, it is impossible to know what is working and what isn't.
9 [! ^- F7 F- F. Q- W- hTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ K p. n2 T& C5 g0 I) k# d
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. l, c; O5 Q7 e
Prosper2027 v4 r `& p4 X* b* e# L
http://prosper.tracking202.com/apps/
2 S( z" n" H5 X" D+ TCPV Lab
, |3 |8 w! s; i# Rhttp://cpvlab.com/1 e2 `+ N" `/ j% i% ` s% _% I
CPVLab Help Videos
4 M6 w$ p/ N* `) W4 Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
- S" ]+ C4 n" F9 G# a1 P6 \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 J$ T7 M; L, _industry standard.+ N M- c' l6 }7 M& x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 a5 n( E0 y& \& V Y3 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 J6 G: y: F5 u& W
good support if you have problems with your installation.: d! }4 b, L% e V) ]$ Y
Tracking 202
% e% O$ o! i- ^8 X; m9 gTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# T6 o$ f- A" `. O; h3 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 N5 r9 Z$ D7 o# D6 y. k: P: T9 `area.
! x: H: i1 z X! U+ R' ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of4 w4 I* a2 a) U( W( v1 T# R) V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( ^8 N) k" P; X- ~" b
interface, and their hosting.+ A0 w% M# ?" P- M7 @8 r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ [/ Z, b) {- b3 Aand targets which you are bidding on. Leaving this up to chance in order to save money could6 K7 L* j( s' V
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& h. Q# f; F- d* }8 t( ewere using.6 \$ Z* j: M4 L* W
Choose An Offer8 s7 X# l# j0 {& ]/ W1 O. x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 j& k! u/ l5 f8 F: e! j2 L5 w1 f
Lesson on Offer Selection9 r7 N2 p1 A, V: V9 ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( Y3 r" v. b% s5 {, u4 |+ lIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) Y; Z3 W' B V) [5 CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 x) M9 ?' n/ x# S1 V5 z3 Q2 B5 zLeadImpact as the traffic source. h& I2 [5 A2 C6 \
Now the best way to learn how to put all of this together is to just get started. For some variation in v6 j$ D T" K; H2 G" F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) u$ M" k- Z4 d! M( ~8 f8 f
campaign.3 {: w% m# W4 J* w* |
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 s1 Y- V: w, I, M7 J% X( q9 f
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ I% j. i w! c; P% E I
that all traffic is accepted.
7 n7 h ^, k9 @! n+ OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 [' i" b+ s! R' r% PThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: A! K* a% }2 X$ U& {- ^
get creatives like banners or images specifically for the offer.
. Z& D+ c$ S0 f9 N* t# J* ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* j' M' p. l: q) I" O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 P$ n. u( s9 O- Ttrack my keywords. Without doing this, it isn't possible to see what's converting.
' z4 S' l. U8 L- V3 V( t% u4 D5 F6 lIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- I: o2 n8 L# K9 `/ M, ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 U$ k7 w5 t9 ^' z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- z. S9 F6 w4 v2 R+ W7 g
bottom of the page:
6 d$ Z5 d9 }& g- j* ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 N6 h; P) W! o3 p- k( T" b tClick on the offer → pixels → Add a new pixel and this comes up:5 s; C4 W9 s2 Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 p6 R- V2 |) o) pfrom your software into the box that says 'Enter URL of image to load'.
* [) M* l4 ]3 E" ?7 Q# kOnce you do this, it should look like this:
# f( o1 `# W( C' `: R$ o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ S$ f6 Y# t5 [* ~1 K! F* hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( q# d0 m& ~$ w3 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* y+ [$ d7 x& _. ZProsper or CPVLab.
' H G% e( I; f" G) X
$ ], ^1 E/ y6 K% U7 W) z' q( I |
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