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PPV GUIDE [PPV新手入门][28页]
" ^0 Z1 l8 F; U" s2 K' I详细的请下载电子书！
& [2 \2 }0 |. N" ]# p& N$ g+ m) p
: D) P" w3 b P! P
& H1 }. L9 R0 ]" v- S, z- lNewbie Guide
6 ^& @' N' ~1 ?+ Q9 jPPVPlaybook.com/ `* P, Z: V6 n' \
Tracy Shaffer
3 |- c9 R( s3 L0 KDavid Ford
. m0 ?8 H K( e0 n3 }- L* ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' M6 w {1 {: L4 FGetting Your Mind Right to Start Affiliate Marketing- W& x9 Z+ p: P3 v' I. Z8 N0 Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( W" _, Y4 t; ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- S2 C. O2 M+ E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing ~& A$ ?5 w4 }; Q5 R/ I; s
with any success, these claims are laughable and far from the truth.
5 D( R* E. u k0 E9 pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 ?: A- N( o0 M6 v
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: m/ a) F7 o- ^; E* kthe ability for a marketer to be a one person shop and make an incredible amount of money with low! J! M X1 n7 y; W
overhead.
9 b# u+ s8 U! l5 Z" aThe winners in this business are the ones with persistence when nothing works, who know there's! Q2 x& B9 K, k7 `4 G8 @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
n# e, Q1 u$ ]" c3 r* h4 jThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& q! {; T, |( f$ n3 Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 m: F- R" M. ?4 a9 ]/ d L
Most of these things happen suddenly and without warning, and they all contribute to the amazing' @) X! C9 |. G2 I( B R
learning experience available to anyone with a few hundred bucks and the ability to open an
* b+ B, ]! ?% w, X/ F: d1 C0 Sadvertising account.) |/ b; {+ a# P3 k. ~$ |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, F0 t+ O( z) ?8 e9 nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& v% d4 x. d- `3 f* L8 \3 {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# Q9 l5 P* D' E& O& Z, R$ A
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* q$ C: l2 f6 @/ m1 X; x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- R$ k4 k" j+ W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& y3 s- D- D; E1 Ustarted building.
" ~8 t v; I: vThings you need to get started:0 @" e2 Z& r& U4 [; Q2 T+ P4 k: a7 H& g8 ]
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 |4 W+ c( i2 m% }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 O) Z9 w ^% p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) Z1 v. Z! G" {6 K3 _* |
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 E% s! d. ?& W% J( N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 @4 m+ ?* U$ v8 l
with PPV.) B' }8 t: g+ w' @! D
Basic Getting Started Definitions2 w' @" U0 }; q- |/ W! N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 @6 X( {. n1 `3 ` c- O, M$ Z: Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( o7 b) C- A, Y6 O" s5 `0 f, j) U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 t; e1 ~4 W9 s% y; ?/ Xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 M# \+ y$ }2 {% [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, d* `6 x6 h" e* y4 P3 @receives a commission on that product. An example would be the Amazon.com Associates program,
! ?" O( W! A, @% A" U! u, q: P% aComission Junction or Clickbank.) P+ o1 [4 ^0 M6 W# h: T) l
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; X" b' k& t# B- f" `3 d. r
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ z' u) s' e' pbuying a product. An example would be Ads4Dough or Neverblue.
4 p1 }! F* Y/ [4 LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" Y' J8 Z1 _: n0 iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' B" Z; F/ l% ]: P/ F. crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
& K/ o( N% c+ f; Qright from the start can really help you.
% Z; b1 h2 s0 o; cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; q+ ~* a+ \1 g6 C# M6 ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per' D- c: m% ?! b& i
view, starting anywhere from .01 or .015.
, y5 P% e" B1 V. G0 k9 a4 vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ @# t/ @/ z1 ?6 Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 s5 `8 x3 o% g$ y3 w6 F* ]
MediaTraffic, and AdOn Network.
# S8 M! ?7 {- u% Y. V0 m5 |Don't popups get blocked by pop blocker software?2 O3 U3 a! I7 I3 z) [% _9 u
No. Popups are served in a new browser window as if the visitor had opened the new window3 G: ~+ S% U, @2 T2 f3 A3 z2 v6 d7 Z
themselves.
" }: G- A. u# l" M6 s2 I8 j3 oHow many popups get served to the visitor?- X5 P; g9 X4 n3 c. m
The number of popups served varies depending on the PPV network. Some pop more frequently
' j$ l+ h' p" W5 H$ b- r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' j9 \3 y0 g! g; Lserving this kind of advertising, so they have to toe the line between keeping their software
1 a4 v; {8 x8 y4 Ndownloaded and still making a profit.$ f0 M- W/ c$ ]2 j5 R
Isn't this type of software bad? Why would anyone keep it on their computer?- F* y& v" V3 Y0 ?
No, this type of software doesn't harm the user's computer.* a% \5 N4 H; d1 ~- B# ]8 g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. O q7 e0 N6 M$ X1 f' ~0 w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so, n8 U& j, I: @& R
that they can continue to have access to the incentive.# z% L2 v7 e. f. y. g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 n: p/ l3 n/ q4 |How to Get Accepted into a CPA Network3 T' B8 j3 K9 t+ N: V; i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: L# R, |) m3 f1 x/ ?. Q
to start looking for networks is Offervault which lists offers and lets you compare payouts across: s2 g5 L7 k1 s- J0 U/ b% c
different networks.
2 }" D* _% z) i* N z! COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# P7 B- k7 a( s7 t8 F( D/ i Iapplication and be as specific as possible about your promotion methods. Usually some time after! @9 Q8 ]; D- k6 L6 H& G8 \
receiving your application, the company will call to interview you. The phone interview is a critical
- w4 g0 H$ L. ~9 i, |* }5 H- `part of the application process, and most networks will deny your application outright if they can't get
; W* N5 P( v. ]: E' lyou on the phone.- L N( B+ T/ c7 N
Often, the person who does your phone interview will actually become your affiliate manager after
9 K1 U# S+ v. C m* W9 {you get accepted, so it's a good time to put your best food forward.! g. D! r& j6 ?
You might not relish at the idea of someone grilling you about your internet marketing methods over
* q4 w" g- d' t! c/ Z( G. Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:
- r9 l( d8 z' DWhat methods do you use to market offers?
/ Y1 o$ R( y0 K) xDo you already have a website you will be using?
: d4 R2 x% u" v7 J5 t8 {How much is your advertising budget?! o3 n2 f: F& {. `$ ^
What other networks are you a member of?7 b6 H4 _& u9 E" {4 X0 J8 o# c
Who are your affiliate managers at these networks?' V; ]4 l; G2 a7 X3 w( H! U; j
Do you use social media (Facebook, twitter, etc.) to market offers?: m- {3 ^1 ^! r* x/ F1 q
How much traffic can you drive?
4 D- Y( K, m! e; G4 M- g- \0 ^Do you have a personal recommendation from anyone who is already a member?5 y" H0 p/ m! {4 E- O6 U- f0 D
Once you provide satisfactory answers to these questions, the network will approve or deny your
- Q k& o1 G4 _/ V& papplication. If you get denied, just keep applying or call someone on the phone and try again. Be
& a: \3 Y8 e. W- Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 L0 n0 ~, }! \; i/ D: i+ Q) xfor the network can be helpful.
3 A4 ^* K4 w) u! x, I& [) C1 GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, X$ a2 R6 Z2 x( A8 i+ i( GSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* c* F7 a5 u6 F9 }- k9 a8 P, D5 L+ uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* q% m" j$ V, A1 p* y. bpeople can open a lot of doors as far as networks are concerned.) o# o7 G2 ]6 k4 h+ R+ b
After You Join a CPA Network+ _: G @$ J2 R* O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, R9 ~# w2 j/ p. H l
and make an attempt to get to know them a little bit.$ f4 ]$ T# O4 {# j0 _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 E$ g/ V0 i8 R5 l' O; T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 O+ |3 H3 |: k; V& x# z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- \: n2 c; N$ E5 X9 E# p# Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ }% W h: [8 i l5 Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, q& e" |2 r4 [4 d# v* |$ \" k9 Eemail.
2 R( n! n1 p" WFor more helpful info about dealing with affiliate managers, check out:. w* b" V( K# K5 B4 ]: l( l
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. f, ~( N& a" I! b3 [5 o* ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/( V3 t- y/ Y1 `# @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
j6 j5 Q2 ^; l4 S1 y/ ^Set Up Web Hosting
) |, m* D1 k- Z# k; `9 ~# mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 e; u5 m8 o5 Z* v7 ?, Q" q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. R4 N7 ^. W% @6 H! j5 n( V8 d* K8 Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# j9 m2 N$ }9 k* Wwhoever else is on the same server as you.
! Y, N- S0 ?; S/ h* n9 B3 pSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, w) O$ x' h$ |: Fenough that the visitor can't close the window before your pop up is even shown. You have about 3' b& n8 V+ |, P( F$ K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ y/ k* _% @- c9 {1 O4 UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' P6 A8 |9 @9 w0 ~' F& a6 [house full of roommates (hosting customers).$ [( B4 s2 x& S* z5 P2 v) m
In shared hosting, this is like having roommates where everyone has no specific designated area inside
) K$ t) g8 C% x/ pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will. o! m/ H7 p/ ~0 Y
fit.: E4 h, [6 N4 G# w) D: k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 ]9 L# }, I% {" I2 X+ Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 t" H u0 T9 B _% s1 s) I
their food. Everyone else's food in the house has less space to take advantage of.( t- \5 j' p# D8 l2 `" `4 D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 o/ `+ C; l& C; L" }
any type of hosting this is a bad thing, and especially while running PPV traffic.
( l, J3 x$ M% X5 J% Q9 h. |5 dIn the case of a virtual private server (VPS), everyone in the house has their own designated space
G8 n# y/ b$ \inside the fridge to put their food, and other roommates can't come into that space. The server is
, }3 F$ ?+ S6 p) Tpartitioned, so that each customer can only use a specific amount of resources at any given time.' Q+ Q h9 @& d; @& L. z) L
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! f6 z: K' I/ a5 H7 G. U( z) k8 abelong to you and no one else can use up those resources. This makes it possible to serve much more
) P3 D& u/ ^2 g! \# u; Ktraffic, faster./ B9 X: L9 N9 ]* l% ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 P6 t: D F! k, P: p1 ]+ D) | ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; U0 n$ t6 W+ |
here:
4 S: ]( Z$ }1 L+ j" H' X- k4 Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ F: _ C) Q; L0 a6 r7 B3 E' u( B
VPS&highlight=hosting& Z! l! h& k# i
Dedicated-Hosting-vs Shared-Hosting
2 o* g3 c0 B6 R6 |) g: t3 {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' H2 t! w) ~$ o0 B/ z$ k0 ZHosting...Your-thoughts* ~* ~" g3 H7 i) z) S2 \& G1 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ V* q3 x. i" g4 D$ {
Hosting Providers for PPV. j* T0 o- R5 _! }& F9 _8 |
Beyond Hosting) ?% o2 Z+ v/ Y) T- f8 _7 g
http://beyondhosting.net/
, E3 t: V5 L& f! {. PWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ V2 L0 G9 v2 l; L s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when s1 ~8 H- b5 |# b3 M
direct linking with PPV. Also, these guys provide great support.* e4 p5 @2 R! r' `
Prosper202 Optimized Hosting
# |9 j# N0 K) y6 @9 O1 H! fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 d# h% }7 G0 ?# A _( D1 T# B4 m
CPVLab Optimized Hosting$ ]. y P! \1 x& g
http://beyondhosting.net/CPVLab-Hosting/, {, O3 x/ ~# @! t5 Q
Domain Names for PPV( x$ h5 v3 u2 T+ Z: e8 P. Y! r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; n! P' s; h) \: Z o3 @* i
where you're going to host your tracking software and your landing pages if you decide to make them.; q* E7 r2 H: v4 d: n: B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ F: C( c. U2 J* _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,3 K! O' U1 y# k/ {3 Y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a n. O# k* [' y
term or build a whole website.
5 U1 X/ z! }+ ^+ LAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. @# } s7 W: s- V- ]4 R. Utracking software on your domain. This is really important, because it is necessary to track your
# ]1 B0 Y9 r4 oconversions down to keyword level so that you can optimize your campaigns. Without proper
/ V# c& j( P* Rtracking, it is impossible to know what is working and what isn't.
6 w( h8 m. h$ LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* ~+ A& a( X# B- C3 U% ]) i; K& f! t: ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! @4 K% q$ _$ g6 E* F* x# f. \
Prosper202
2 i: y) \0 Y4 i, @4 Vhttp://prosper.tracking202.com/apps/0 h0 u j* J4 A$ k/ ]# M
CPV Lab6 I# b) E) T9 \
http://cpvlab.com/3 t" s2 @8 [, M% Q
CPVLab Help Videos+ g5 O; \$ T" e& a5 E( | C/ ]6 [
http://ppvlab.com/oweiw/oiurw/vdm.htm; D0 {; m5 x9 _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 t% K* H8 V3 n0 }; n: _- N( u2 a+ e: R/ }
industry standard.' i: l; B; C. {: r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 s8 ?& K( I, n4 X: `% `CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ x: z, {( Q: \( J! z* ?
good support if you have problems with your installation.
! A, T8 m5 ^; x% x# ~Tracking 202
$ G& [ {1 L q; j, V! MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: ]! {$ K. P; w4 O/ hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ A: Z7 g+ D" O4 ?) f4 A$ C
area.6 E- V) A6 \" o
If you choose this option, keep in mind that your tracking software, one of the most important parts of. @" T) N; j0 a( y* a! O) Z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 r, A: N8 D5 j4 [/ e
interface, and their hosting.5 y/ D {/ M7 Q/ ]: N- ]1 {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords' }1 d" W, J. X, G4 E- D9 g( K- w6 Z
and targets which you are bidding on. Leaving this up to chance in order to save money could
* q/ n/ K+ ~ g. epotentially leave you open to huge risk if someone else caught on to what offer and keywords you( L9 m. N1 |* ~
were using.( X& ]" o6 ]) T+ P: H
Choose An Offer
C: z$ s& ^# P) ]; u( Y5 E+ ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
q/ b9 V9 M' h! YLesson on Offer Selection
5 L" E: e! C$ W- _" }http://www.ppvplaybook.com/forum ... on-Selecting-Offers8 b- m1 T8 K7 R9 H2 M" J$ Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." J% @# x- S* s1 u) U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( Z, L- \/ y: B4 L! X5 `( _LeadImpact as the traffic source./ `6 [$ w- Q2 s/ W
Now the best way to learn how to put all of this together is to just get started. For some variation in" Q3 F( d$ E0 ?# U$ {
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 \5 g, ?, q/ ~3 h0 k* h) Pcampaign.
& ]( X5 \; r' D/ nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' X" [: w# H, z* a% O1 ~
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 F. y& U2 I+ g3 h- c' Xthat all traffic is accepted.
- j+ `$ @' w6 q9 nFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 g, I" ]0 ]' J; `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" Q' Y( L0 G, ~get creatives like banners or images specifically for the offer.6 }% w" N0 D' v# ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 P# n3 X* D& T( o$ ^Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. i. P( j- E, e9 W0 ~1 x! ]/ D: Ltrack my keywords. Without doing this, it isn't possible to see what's converting.
6 N0 }: [" k9 ~4 H0 L0 iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. l, n% f) Q: v; m" e& V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( T1 A) W! U* t* l# |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- q* {8 U( o- p s! x
bottom of the page:
8 y$ z; E3 m2 A; F& p8 e3 f& Y6 SNext, I have to cut and paste this pixel into my offer at Ads4Dough./ o1 p/ C6 R, ^! ? X% C1 F& o
Click on the offer → pixels → Add a new pixel and this comes up:
# c e4 I0 j* C# q; [8 u* WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL }+ ?; _0 i7 z9 @1 |+ Q
from your software into the box that says 'Enter URL of image to load'.
1 \ p% _% |+ x, a+ I( [8 BOnce you do this, it should look like this:
' Y2 m, K8 v1 g3 @' k4 C: W2 V R9 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ P, o" b7 [3 J0 e4 E- ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ @: y$ Z i% B" }, C( H7 j; [. g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either D2 {; v# u. R+ W
Prosper or CPVLab.2 D+ g# e% H. X2 ~2 {- M9 d& @7 T0 r
, `9 H6 b( k( [! `
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