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PPV GUIDE [PPV新手入门][28页]
" x: \3 f' |4 m9 L! b详细的请下载电子书！
8 l. D0 `3 c% h2 z- i$ K, W# J7 X- R- B
7 h9 d: }. [& M* C( ENewbie Guide$ m( b/ c$ V7 p
PPVPlaybook.com6 m+ M, E- \4 M! B0 {
Tracy Shaffer
! Q4 ]2 ?3 t7 a* l4 _! iDavid Ford7 [- D# O: @0 k4 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, ?/ y7 N6 I: t5 t- [" EGetting Your Mind Right to Start Affiliate Marketing* v `5 o% O' F. z3 F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- C! r1 s: h& l ?( ]5 Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: j0 f! Q9 f" h- \: O+ k Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' t' [# a. [2 t6 n9 `1 G5 d$ \
with any success, these claims are laughable and far from the truth.
9 T9 O% o/ W5 aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& m: G5 y# h2 G; Uflow management. The main benefits are the low barrier to entry compared to other businesses, and4 ?2 m- X3 ], K2 \0 j
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 V0 v) l1 Y7 b3 K- K
overhead.
' O" a& c; H6 SThe winners in this business are the ones with persistence when nothing works, who know there's
0 i1 t3 J- K& a' ~. V. Vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- z% A; Y p2 b! N- qThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( `2 A) B5 d; o) `stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 p* N+ K: R) p7 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 z& u( ~( k1 _, A& R* [) wlearning experience available to anyone with a few hundred bucks and the ability to open an
d7 I( s- P9 `2 ^4 S5 cadvertising account.
. ^3 H W8 n# l4 u1 e# F- oYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 I: ?0 F' m! |& P2 L+ w, f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 A! j+ Y8 o; @: y; k+ Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; R& O( A" P* Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% G* |- M* I; K) d! GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 e# p5 y9 D( Y! L% @started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* _* e }' J( z4 ^9 Dstarted building.
0 |1 B/ G/ V' l! s0 s& |Things you need to get started:
; n( ^% G: A( W+ g$ o/ _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 n/ \/ R& Y7 J3 Y- z, w1 F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 {0 ^; y9 s0 F; ]- G) x+ ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( ]8 h3 D7 l) B; M4 F. l) F6 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& E! A/ e# ]7 _3 l# e ^7 ^- b! k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 O' h* z6 [: e4 L* p+ c P) Q
with PPV.
! H& A6 Z; X& I. IBasic Getting Started Definitions4 ?* ~& M% z2 C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: t* m7 x' v! O2 daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 }0 l$ J. Z$ k; A* F/ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 [ E% [) W: v& T8 qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 e$ V. T1 v. ?4 \5 p( z% g( g5 m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ p9 W; d% p# Q9 d C+ b9 M% e
receives a commission on that product. An example would be the Amazon.com Associates program,
! q$ W$ b: d! T: F9 [$ l5 QComission Junction or Clickbank.
- x2 r8 E5 r- a+ y6 p6 }Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" e2 l/ Q/ @# u4 [/ s' h
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- t3 l- K: p& Hbuying a product. An example would be Ads4Dough or Neverblue.2 C/ L; W3 Y8 I+ z$ F: q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) `4 K8 a, S7 x/ i% P9 P8 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! h* f0 n+ g' drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 y, I4 d6 m, C/ G
right from the start can really help you.. g; E" P% b2 V, \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" z5 E/ @: ^7 U8 H' Y2 Z! ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# H8 v! D9 x1 |, m8 `" W
view, starting anywhere from .01 or .015.
' D# k7 B7 U; s9 x4 {In order to use this type of internet traffic, the affiliate can sign up with a number of different
* G4 i% p8 v* ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# s' v/ E1 `; X7 \/ S2 [- p- }) w
MediaTraffic, and AdOn Network.4 {$ ^6 P( o: i& l
Don't popups get blocked by pop blocker software?
0 q+ _; v# X8 D. o6 Y; ?No. Popups are served in a new browser window as if the visitor had opened the new window5 S( I. }( \# t P, \ Y
themselves.8 N7 t: C4 B; {0 e! @5 C6 m' u
How many popups get served to the visitor?
' G3 X* ?! Q; p3 @6 @( E: [The number of popups served varies depending on the PPV network. Some pop more frequently
: Q/ l# \% q( M; _) J1 Q! H* N' M(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ V& \8 K3 \7 x" }, ]
serving this kind of advertising, so they have to toe the line between keeping their software
1 t8 {/ ^5 ^# Bdownloaded and still making a profit.
+ A0 l( @0 W/ d; RIsn't this type of software bad? Why would anyone keep it on their computer?
4 @1 V0 Q3 M% o; O2 P; ONo, this type of software doesn't harm the user's computer.$ ]- \$ J# T. _ t
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, D9 @ @: e6 @2 S" w, e& o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 F1 h! |& B; C0 i' s5 B( I* qthat they can continue to have access to the incentive.
/ h8 P, k" m6 t0 W. D9 D6 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# W2 Q a5 w. i! \1 ^
How to Get Accepted into a CPA Network* e F# Q c7 c4 \0 t: r' T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 P. \0 E# Q7 O% @
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" ]! P) i; [# l6 L5 a3 Q; x0 edifferent networks.
, J3 @& _' J7 o6 F( I+ \7 ^, FOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): }: F/ l6 w& {% V6 ?
application and be as specific as possible about your promotion methods. Usually some time after8 g# j6 x [# [% Z
receiving your application, the company will call to interview you. The phone interview is a critical; f' F7 T t( |
part of the application process, and most networks will deny your application outright if they can't get, a, v& [7 ?# d* [/ m: E
you on the phone.
2 F, y- c+ M- xOften, the person who does your phone interview will actually become your affiliate manager after
$ y. L$ ^; k0 M3 q! Yyou get accepted, so it's a good time to put your best food forward.
% T B5 z1 m" F: m) hYou might not relish at the idea of someone grilling you about your internet marketing methods over9 Y5 ^% r9 g1 x& J J$ w' r( P
the phone, but trust me, this part is critical. Have answers in mind for the questions:- N& ^. a! q$ ^% B( Y3 `
What methods do you use to market offers?
" Y4 F- y8 u% kDo you already have a website you will be using?( R5 F6 @: K( \1 f$ Y( Y
How much is your advertising budget?; _9 X K) I+ O1 s/ k5 S- a
What other networks are you a member of?
; ?( S9 W5 g+ O6 m' s* S3 ~3 U" Q. uWho are your affiliate managers at these networks?
2 V6 U! e- p& i% [. s) CDo you use social media (Facebook, twitter, etc.) to market offers?# g; |3 z% E' ~2 I
How much traffic can you drive?+ g0 a7 L4 A9 g, @: ]
Do you have a personal recommendation from anyone who is already a member?" K. G& c4 N4 I& t) c$ U4 \
Once you provide satisfactory answers to these questions, the network will approve or deny your
; K6 l. E0 f* ]" Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ z7 Z6 |' N8 t c/ a. q5 u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 K3 G6 `; _3 h% [/ G$ Y/ G5 g% L0 [
for the network can be helpful.6 v' \9 V0 A( ^; Y) C' J; I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ B/ N9 x- T5 g3 w% S" ISummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ _6 H/ R$ h ~. C; xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, w# T! s: D* ]
people can open a lot of doors as far as networks are concerned.
/ `3 w3 `8 G ?% s" L p' @After You Join a CPA Network
( p3 b3 D* F) O3 O, d/ fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: @! z8 @3 C/ p, t5 y5 Dand make an attempt to get to know them a little bit.0 o( g& p( E, \# U9 J8 [; D G/ j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) j5 k! ^# F; v3 l2 Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* L1 g1 ~; D- j8 U8 T) w# x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ q( t9 x. F/ d1 ]% P) |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. k/ c" c7 L8 Q: c5 t2 @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 _3 I' A# @8 g! @# b, { h& r- s' o
email.
0 l& ^2 X* T& H% i9 bFor more helpful info about dealing with affiliate managers, check out:3 T3 ~* m9 v9 X4 z& [1 y# z2 h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ \2 ?# K& I3 A2 v* nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
" G1 o& i% d0 z, w- N9 Y4 U* B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 m% K: g* D, D) {; q. o. [& `: qSet Up Web Hosting
" h1 s3 x; Q; F( L+ yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 c; M8 z: {+ \9 F* h8 E0 a& Q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 v, Z1 P6 q# r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" C( z4 b0 i5 R6 O7 C* S
whoever else is on the same server as you.$ G1 `. `* o( L( j( B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% J2 F4 T+ F/ x2 l; P# uenough that the visitor can't close the window before your pop up is even shown. You have about 3
( D/ ^( ~8 g' o/ x' Qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 L8 e; M2 o5 ]& K) M5 [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 \+ x/ z, O |
house full of roommates (hosting customers).' U3 k, W8 o* @! x
In shared hosting, this is like having roommates where everyone has no specific designated area inside* c4 n: S, [8 Z4 _5 j6 P! @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ E; J% R Q% \: k. efit.
9 o2 C' v4 r' |Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 l% X7 Q3 Y3 g& Z4 T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 G. s2 s5 c8 y) Dtheir food. Everyone else's food in the house has less space to take advantage of.
* K7 O& p: G1 F+ [If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! y/ y- U3 V$ Z' T6 Q: ?any type of hosting this is a bad thing, and especially while running PPV traffic.
5 a( i' }. l0 r# t$ T) I9 M% gIn the case of a virtual private server (VPS), everyone in the house has their own designated space
; _ y& `% T0 R& xinside the fridge to put their food, and other roommates can't come into that space. The server is
5 { o0 F0 J& L; Vpartitioned, so that each customer can only use a specific amount of resources at any given time.
) N v( q/ ]2 I( b/ Y) c WA dedicated server would be like having the whole fridge to yourself. All of the server's resources( C# m- P( a; k, k2 G d: r
belong to you and no one else can use up those resources. This makes it possible to serve much more6 b: \3 n- O( L1 y
traffic, faster.
1 C2 r+ M6 O" \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." H; Y/ S$ F, P5 p/ i$ p- y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 V% Q. F W$ B" h+ t: _here:
1 k* L. K. D6 z/ n; Qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-& R+ k9 {8 E9 F5 e
VPS&highlight=hosting
: \5 z8 Q, z% I. pDedicated-Hosting-vs Shared-Hosting
1 ~* m' Q( O, Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ R0 K# C! m2 Z3 G% eHosting...Your-thoughts( f" T g1 p% I1 E6 @. S. I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' ~- A8 y) r) @8 \2 f' H
Hosting Providers for PPV S# u2 @8 Z" B: P
Beyond Hosting( W, j( G# x. I# k1 D' b/ \
http://beyondhosting.net/( p) k# B- K( k8 ~: a
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment A7 c+ N, B" h/ O4 }& s3 M( v0 e
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( _1 \% \" v( s1 Q) C! q
direct linking with PPV. Also, these guys provide great support.; ?6 p; V7 Z+ F# L5 d* _
Prosper202 Optimized Hosting
L# s! U# O; e+ dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- ]; k4 f W5 i. u
CPVLab Optimized Hosting9 }. r$ Z) K! \ T2 E+ m3 G
http://beyondhosting.net/CPVLab-Hosting/6 E# o* \5 T' m ?
Domain Names for PPV& K/ S3 I6 B6 c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! n2 b) o- J" _8 a, _7 {* ]7 Mwhere you're going to host your tracking software and your landing pages if you decide to make them.5 C9 G1 s1 o) Z6 `7 G) A, E+ d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ \2 ]& N1 [( b0 t [ X$ N# ?% F- P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 U9 ^+ K Y) g# Z; [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 u4 A, a5 _" tterm or build a whole website.
2 x5 V1 f& X9 S; N& v9 l- zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* I* E- u% r* J# t. e3 J- T3 ~ t6 C2 itracking software on your domain. This is really important, because it is necessary to track your* X; M+ u( C/ g! B5 N9 ~8 d
conversions down to keyword level so that you can optimize your campaigns. Without proper
) U3 O7 ], i+ u0 ktracking, it is impossible to know what is working and what isn't.
; v$ G# k8 M2 ^3 l' D: T" t6 NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ n. a, R6 W: L4 Z( E6 m+ U! o, ~
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ G" `0 w, s0 y0 k$ L, s, t9 W
Prosper202. M( N& L# w9 h1 m4 g
http://prosper.tracking202.com/apps/
G& V. A: {: v, pCPV Lab
1 j ?- ?. L M0 Z* J# \! f2 _http://cpvlab.com/
5 |+ X4 `6 c- b" {7 XCPVLab Help Videos! e Y. u& S% |! R- u
http://ppvlab.com/oweiw/oiurw/vdm.htm
: S2 J ?6 _- I+ Q/ X9 G- q) fAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 m3 t" F0 ^ N* V2 I6 E8 ~industry standard.
9 `% \2 B# _1 Y; I8 C2 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) x0 u+ Y! b! C
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 v1 u0 P( }! h& D
good support if you have problems with your installation.
) O- ]5 F: R. `6 ITracking 202
; U! }( ]+ z, ]6 K7 r5 a: r! ]Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ h( J' P/ h4 F }* c/ D& [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( L, s) a0 Z. d& E5 c
area.3 |$ T0 u: @* R; |) Q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
# d; f- Q3 ]+ Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& p/ \6 \! i3 Zinterface, and their hosting.) m$ u! H# c8 I$ r9 @1 u5 f8 f" I! }% L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( m$ l' c: u& F, ?! Land targets which you are bidding on. Leaving this up to chance in order to save money could6 R, R6 @# c) G# R; t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ Q- R. P$ Q; R0 x% ~& V8 D; N" Awere using.) ^: s- S5 }8 Y6 z5 d
Choose An Offer. ^. W$ l2 h6 X9 ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 Q4 o! R S0 j" H
Lesson on Offer Selection
- @# \; Y0 C9 [ z3 P* B$ K. D# Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 `* e0 h8 y- `* PIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! P& {$ j! l5 R, J+ u" }( Q; @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 J p5 Y% w" v: E0 g6 t' N* |4 aLeadImpact as the traffic source.
: U6 P& C8 x( F- [. RNow the best way to learn how to put all of this together is to just get started. For some variation in* [$ I2 K; k# W4 V9 U, A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! t! x R6 x# e8 K: }( V
campaign.. F2 v1 s4 T& q( M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* L! s0 }) ^5 y4 w( F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says D+ s1 P) X- e" Z# R
that all traffic is accepted.
' G' e$ z" T+ \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 ^6 W; a. J7 {6 tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 M/ M$ u4 L9 v' q0 w* {2 L! p+ ]get creatives like banners or images specifically for the offer.8 s+ V, D1 J5 c# H2 g- \ b( d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. l3 @/ t% F. U+ Z* q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ V( G5 {8 \' a6 n! x. m
track my keywords. Without doing this, it isn't possible to see what's converting.
( P6 P+ t( H' e+ YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: }9 T% t2 y: F5 m r! s! ]7 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 B% ~, U( a5 C( I
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( P& [ Z2 D/ d4 ]- \7 U* ]3 m
bottom of the page:6 c; n5 p/ I6 z2 y e
Next, I have to cut and paste this pixel into my offer at Ads4Dough., @! j3 K2 z4 F+ ]0 L _ {5 r
Click on the offer → pixels → Add a new pixel and this comes up:
{2 Y. P8 U# O9 C/ s0 i5 [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' \- c( A1 d# q) B
from your software into the box that says 'Enter URL of image to load'.2 _2 \$ K# _3 Z4 a- q
Once you do this, it should look like this:; x: [. g; ^4 S+ e# ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, v' p) }& Z! k8 m% Y, m% LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: D1 y' R+ y3 T0 b% m, K! e: c
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* |- P7 x( Q0 x# g2 l
Prosper or CPVLab., \% N' x- E/ V9 V2 v
+ S! q- ?4 g2 x6 s% T5 S
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
