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PPV GUIDE [PPV新手入门][28页]2 b& I) B2 ?# W6 X8 p2 v
详细的请下载电子书！
$ b% Z8 `7 X3 K" E0 W" I. z2 o9 S1 R2 ^- g0 U9 f* Q
8 l$ P1 g' d& y# g fNewbie Guide+ p. N0 ` o* N A
PPVPlaybook.com% N/ Y. {, L9 J; _/ h
Tracy Shaffer4 W9 K" ?; p: g# K
David Ford# h7 D6 J3 S5 j8 J. x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* \6 q# @) x5 r4 m* `& D8 w- X1 aGetting Your Mind Right to Start Affiliate Marketing1 O' d$ ?0 H/ h7 g$ \- o: N4 @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
^- g2 z1 V6 {/ jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; j* W& n3 |4 |1 _/ K$ qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 E% O0 n2 y- ]% Y, |! y" M3 y. X iwith any success, these claims are laughable and far from the truth.5 E. E6 M! e, }; ?3 D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 u* L" R/ Z" s: n
flow management. The main benefits are the low barrier to entry compared to other businesses, and* z7 {; N/ N0 h) a3 N+ b- b6 a
the ability for a marketer to be a one person shop and make an incredible amount of money with low
a8 ~5 b# n! A& F$ |- B+ boverhead.
7 r- \0 h y; w: k IThe winners in this business are the ones with persistence when nothing works, who know there's
) a& A2 f0 V _( F8 }& i8 uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 W2 L3 S$ d6 J. ^8 m' @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' B7 j+ o& F" w* _9 ?3 a3 w7 A) q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 \9 R$ f0 P% M, _% c8 `% \& o
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 r. O% i) W1 B% Z) }learning experience available to anyone with a few hundred bucks and the ability to open an
; J( d) S- S6 I; r/ Wadvertising account.
k" Q) Y- Y/ K- \; l1 v e5 rYour competitors are willing to work at this around the clock. This isn't a push button, instant business
0 y$ V/ Z0 V; [0 Owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 G! e5 ^" j& ~! N# {4 rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! h# Q# j% y! N9 w% l2 Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; G3 J3 H* S) IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; L- u6 W) L- `$ |1 T+ Z% ~/ T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 C6 S9 C: C& h) h" p
started building.: B" r$ n5 z6 C, R- b2 v5 W
Things you need to get started:+ {" d. i. A5 S1 @+ r! s
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( Z/ s( F: u/ F: p. J; j$ T% n( A8 k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ a `# {& m1 Y: A4 I0 J3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( a! r& N- s7 l3 t% F( R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& T/ }* r+ D& S2 o) B# Y5 D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ ?% J+ B8 m6 e9 I4 A- D$ _1 Rwith PPV.# }$ d" v# r+ E& _; M
Basic Getting Started Definitions
' k7 ]: w3 a3 p; M( RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more# k: O5 o* o# k5 X# Y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' M: {& i" _3 p- Q& z; O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# ^8 n" H+ v/ ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
w3 \+ y8 p. \: ^! N* ~# YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 W Y5 Q$ H/ K" a7 wreceives a commission on that product. An example would be the Amazon.com Associates program,
( \; ~3 r7 n0 x8 w; BComission Junction or Clickbank.- Y! ^ Q8 H; v4 z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ R- {& h3 [6 Q! x" c6 ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes
' R4 m0 w$ z2 d# ~- y9 B* Ebuying a product. An example would be Ads4Dough or Neverblue.
* i o0 u$ p) \ l/ H& |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. i; Y5 A7 W8 n( p+ \8 e
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 L, n$ `3 p7 h/ w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 y; q! Q' }1 ]$ c9 hright from the start can really help you.3 c$ D+ O/ k) H% g5 u$ W& J* K4 z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) F3 B3 m$ D2 _+ d/ g3 [$ @" n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) k9 J& o0 x+ q, _. ]4 V- nview, starting anywhere from .01 or .015.5 W: y9 U4 D4 u/ @; g2 o' k+ {- z
In order to use this type of internet traffic, the affiliate can sign up with a number of different4 E7 L, J: L% @' Z$ D4 W" e" y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 `! M2 u( v C, k8 iMediaTraffic, and AdOn Network.
' {& X8 b1 N, F G _Don't popups get blocked by pop blocker software?
9 O) s' r8 b! E' yNo. Popups are served in a new browser window as if the visitor had opened the new window8 j+ u1 e5 Y. Z- G
themselves.
4 _, N- V/ b6 R9 m4 NHow many popups get served to the visitor?
& m4 I( Z9 Z% c `/ oThe number of popups served varies depending on the PPV network. Some pop more frequently- e' K8 k/ L! ?0 P: e5 ^5 e! q9 R" T+ y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ ~/ I6 v0 t+ O+ V" e' Jserving this kind of advertising, so they have to toe the line between keeping their software
! @+ n- k8 w2 D* odownloaded and still making a profit.
8 n$ ]7 J$ I3 F8 U2 o. DIsn't this type of software bad? Why would anyone keep it on their computer?% E) h- ~( N6 b" l8 A
No, this type of software doesn't harm the user's computer.
( Q) ^3 i m+ O* Q f! `5 h& J* L$ ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! h6 a! u# t/ P" L0 Z% Q6 Q% }! N) R' J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 v1 H6 O: E" m" a8 D; z. Jthat they can continue to have access to the incentive.1 x6 S3 A- K1 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! D! W: `! \: L4 `) G: l
How to Get Accepted into a CPA Network' G- I! ^0 f0 \; [/ f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( q9 d1 G9 h: `& \% p
to start looking for networks is Offervault which lists offers and lets you compare payouts across% k* b" I0 B: W: P* K: E5 x! C' r
different networks.
q7 \4 s8 e0 y$ u5 [7 `5 GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 y! @+ o: S0 w6 O8 M' r
application and be as specific as possible about your promotion methods. Usually some time after7 P" v* p) [8 o+ T
receiving your application, the company will call to interview you. The phone interview is a critical+ J; n+ e. ?6 H. L: e# x! z! {8 f
part of the application process, and most networks will deny your application outright if they can't get3 d! k8 j! n9 D
you on the phone.
( ]! c' r7 L J( d9 g* WOften, the person who does your phone interview will actually become your affiliate manager after
- ^5 g) R4 H- {. ?2 k9 Zyou get accepted, so it's a good time to put your best food forward.
: l3 \, z) x9 `# }9 X3 zYou might not relish at the idea of someone grilling you about your internet marketing methods over% I" {7 c& s0 ]5 g
the phone, but trust me, this part is critical. Have answers in mind for the questions:: G8 @: e$ R5 Y% ?0 k: }3 i
What methods do you use to market offers?
: V6 Z8 c$ `0 g5 E' |! Z5 _Do you already have a website you will be using?& {) _+ k2 H8 J1 C9 _ p
How much is your advertising budget?
7 C4 A4 t q& E {What other networks are you a member of?
2 S' g8 {, D4 U/ u E7 {Who are your affiliate managers at these networks?% L! ]+ H2 a! v- x: c- B/ d# a
Do you use social media (Facebook, twitter, etc.) to market offers?1 J) E% }) F z$ ?( Z0 I7 T. e5 i
How much traffic can you drive?/ R: o/ _- U, Z- U: }+ S1 L# G
Do you have a personal recommendation from anyone who is already a member?
% i# m" A+ V) e- O2 ]: \Once you provide satisfactory answers to these questions, the network will approve or deny your
: a5 }0 E$ N Y/ i8 K/ t# k+ mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
# s$ T) M: |- i; {, j( Q Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate- w" Q) n+ Z. @ g6 c B
for the network can be helpful.% T" I4 Y5 V% }3 J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. [& q; o$ n/ S: l- B# m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, w8 { y5 H* A& X# x" r7 ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( T0 \) Z& |) F5 E
people can open a lot of doors as far as networks are concerned.
/ `- Z) h: m$ o% m( J5 z: ?, I7 iAfter You Join a CPA Network2 \/ T; O* w) g3 H0 y( K3 f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% L2 K, G9 h2 L9 L1 w; r
and make an attempt to get to know them a little bit.% L5 d* N/ c G1 |. a6 a$ y- Y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 V W1 i. b6 y+ Cweight in gold. Start feeling them out from the start and try to get to know them. Once you get, K$ q1 [6 D4 W/ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" } m: B. B- H2 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ D8 O, ~2 I$ Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 K+ e2 {) E5 Nemail.& N9 }2 [; X# w/ L) |; Q$ }+ X3 k
For more helpful info about dealing with affiliate managers, check out:
6 ]: ]3 A2 ]) C" j! lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// J# ^- u0 b& ^3 m, V7 U4 U0 ~1 w9 w
http://www.mrgreen.am/affiliate- ... iate-managers-want/9 z! t% s6 \: i- @9 i2 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 ^' _8 l1 G& bSet Up Web Hosting- w# k% m, E% ^4 g
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% |1 B! K. [; S, labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 I' M% A7 @- ]) d+ b( vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# o/ S I3 p: y) k/ _, y# D% ?
whoever else is on the same server as you.
M" C t( B5 R! z/ ]! aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ c. r& O, Q% e
enough that the visitor can't close the window before your pop up is even shown. You have about 3& {; c8 G- M: J' R! h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 E4 v% a1 c* i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: R% ~' I n& e2 ]# Xhouse full of roommates (hosting customers).
. S# m0 `& n9 G# F8 O: a" t" HIn shared hosting, this is like having roommates where everyone has no specific designated area inside f) G/ z8 |9 R6 _7 K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
; h( t% y- x, q. N, lfit.
9 Q* A- t5 [, @, E6 S1 aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than' b5 z' T; H9 c% x) J4 r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 _+ X* b, r6 m% k3 J/ L6 B% Q/ k }their food. Everyone else's food in the house has less space to take advantage of.: Z9 B& n4 j+ J7 o/ |& o, L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" \3 d+ `6 W* x/ d3 v1 {
any type of hosting this is a bad thing, and especially while running PPV traffic., |7 H2 u( u( q2 H& y$ N
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ T: }8 z/ v7 s1 O( K$ ?0 Xinside the fridge to put their food, and other roommates can't come into that space. The server is1 c' w3 Y- h* w4 E; o& `
partitioned, so that each customer can only use a specific amount of resources at any given time.) M+ t" p% U# j* A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources$ f; a( B3 C/ K! t
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 Q7 Z) q4 r' o0 Ltraffic, faster.
, y* c* [+ p8 x" R5 R- iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ o5 y8 V9 `$ J1 w- \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 Q2 n/ u8 @2 ^% x" m( vhere:
8 i! U! x" B8 z+ Y* Z. P5 t* g4 N# `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- Q4 b5 u, R( D I rVPS&highlight=hosting
6 t8 w9 t1 X$ r8 oDedicated-Hosting-vs Shared-Hosting7 k; I) x1 z- l5 @0 I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* U/ B/ t; @# _5 v
Hosting...Your-thoughts
* D& ?: j/ s& R( d5 A/ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 N. c+ W- W6 G1 J c( ^
Hosting Providers for PPV0 Z, e6 ~& v n; @- f' M
Beyond Hosting2 q- L6 B5 p' u d9 U8 r
http://beyondhosting.net/
, _3 T% r" o+ a3 I' l8 n5 MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 E" H0 S2 O) m- ~/ F2 v, s) x- {4 i vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 Z. P1 X5 d, T# V
direct linking with PPV. Also, these guys provide great support.% k+ ]8 X7 K3 x9 L
Prosper202 Optimized Hosting, V6 \' u# k5 c# s+ h/ {8 g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 v3 t. v* N8 \+ H0 YCPVLab Optimized Hosting
' n+ G7 n2 ]- N( U, G& V! Vhttp://beyondhosting.net/CPVLab-Hosting/
" h) h; L4 O. n2 y% m2 pDomain Names for PPV
5 d6 G0 T( Q1 o# u% o3 }0 @' P, sOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 W; `/ [! H4 ]7 H% `where you're going to host your tracking software and your landing pages if you decide to make them.
: x2 Q1 D u0 S- T) s; n4 uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 H2 B3 {' V- gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 o3 A$ [( p# m$ m, ~" J. \: {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* k- d, j! `' N* U0 \term or build a whole website.$ n1 R1 s5 b& U0 h! Z3 T
After you buy hosting, a domain and get those all attached to each other, the next step is to install8 x) W1 t1 x% j+ Q0 s% l' v" ^
tracking software on your domain. This is really important, because it is necessary to track your
; H6 J/ P9 M# o0 S% Zconversions down to keyword level so that you can optimize your campaigns. Without proper
4 f% q- B4 W5 S; N: g( @) Ztracking, it is impossible to know what is working and what isn't.3 a: B8 v3 ?" ]$ f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 }# K" {% [. f$ q0 Tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 z- c+ a$ |$ z0 i% `% u7 |0 A
Prosper202
$ a8 ]0 ?9 u7 v$ e5 U8 ?http://prosper.tracking202.com/apps/5 Y2 D2 p% S3 [! z8 K
CPV Lab$ e5 N% t2 b* n- S
http://cpvlab.com/- e( ^ ~0 ]2 X5 }4 I, D% E
CPVLab Help Videos( @0 W' k, d6 U# }' U
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 T7 L3 e# |- I2 C. x6 j6 h1 q) }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( v2 g, g0 p3 ?# O
industry standard.+ m. y" L" \) w+ d. m2 S/ | p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ {8 h+ U5 [: B3 E L+ T5 a$ v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- } ~1 `' k3 |, a& `& U z* Q% x% Pgood support if you have problems with your installation.
; I& v$ Y- k+ r" L( R( i( C: k& r: q, gTracking 202
1 a; t7 ` [# n6 @1 [# o" j% b, vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ Y! b' K0 h7 S! H
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ w- U6 {6 Y d8 f: }0 P7 E. t
area.+ c( J Q+ ? E0 @
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" F* e& s4 a+ l" ~& ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' c; ~# B, h( m
interface, and their hosting.$ B1 k. @5 \" e8 _( k9 b- b# V
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 K0 Z8 a4 @5 i' x- {( d/ Fand targets which you are bidding on. Leaving this up to chance in order to save money could
# ]! m9 W2 A8 H5 S l7 Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you4 {3 S' d/ G& L. S% n$ t" l6 F
were using.5 i) Q+ @1 B: e) I2 O. @
Choose An Offer, G* K! S; A* i0 ], W2 l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 G6 k7 D( d' e6 Z& X9 D5 ~! {Lesson on Offer Selection' b2 H" v8 s& k; H4 _% D
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& o+ d. f6 X. ^) `/ Q: n* |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 [& {9 `, X$ M/ n; {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% n% i" n L. g' ~% Z
LeadImpact as the traffic source.4 L6 O* P4 Z" @! b) ~
Now the best way to learn how to put all of this together is to just get started. For some variation in1 s `3 d7 e* G0 Y0 K7 Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 \$ [0 \% W9 n2 @campaign.
1 T% Z9 t- q' ~! sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( O$ E8 k0 @9 Q+ E8 X2 G. f
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 m* w* O* c) k) S- k$ Ethat all traffic is accepted.
C5 l! k; |' b9 J+ hFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 I3 A) I) S/ K6 }
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& N# @3 @% p5 v7 h( _
get creatives like banners or images specifically for the offer.$ p1 A2 P4 X' g- Z; s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 a& ?+ U9 _3 o3 O5 yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) k( n$ a9 w" X# X* M' z
track my keywords. Without doing this, it isn't possible to see what's converting.+ {" z# \9 T8 ]' F# Z. d! G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 K: T% }$ c. x0 {: E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# c+ R2 c, B! ?8 h) gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 S/ E# K* C; j5 f! J* bbottom of the page:! i( r; P+ Z! C; M8 y/ n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 F2 c2 k5 x6 e, D( J5 T% A
Click on the offer → pixels → Add a new pixel and this comes up:
e! V8 J" f5 j8 q4 w6 H1 uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 z9 F1 D, S; z0 h) F' b
from your software into the box that says 'Enter URL of image to load'.- f& W, f- m0 X* W
Once you do this, it should look like this:, X; H) s A# w9 P6 P( W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ {) X8 `) ~/ l/ l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 q& z1 f) N+ V3 P* F% r2 S4 }Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' h+ \% m7 M4 k' H$ K: ^Prosper or CPVLab.- a/ R% j: k+ [4 ~# I
( f4 L( i9 s4 s* t
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发表于 2012-12-27 18:47:17
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