|
|
PPV GUIDE [PPV新手入门][28页]$ W, R5 E Z7 q, {! F
详细的请下载电子书！+ u" W# o: @: M0 Q, g1 D
; G' S$ G. p$ S
b( l. H9 l. l% d
Newbie Guide
- z$ ~" x# f( q j# H; ~PPVPlaybook.com) N. R; {- |9 C: V, u: C; J8 C/ w
Tracy Shaffer( g% x! B, z4 D4 e7 R5 x @9 u
David Ford$ q) g5 }, O! H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% p7 g2 H! B2 y5 `" P: UGetting Your Mind Right to Start Affiliate Marketing
' ^4 M6 r! D5 _: R% VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 i. I; r/ x+ T+ A1 x, [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: Y. J3 M+ O5 u( h
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing p3 u) S* R; I% \: q$ b5 v
with any success, these claims are laughable and far from the truth.
6 y3 S2 s! C9 JAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 ]0 F) t7 x) A2 [
flow management. The main benefits are the low barrier to entry compared to other businesses, and" @( N' d1 x: i1 |" M) E. c
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ E0 l% V- s5 \& t1 n" x" R
overhead.
$ B; n, p; W7 y3 `The winners in this business are the ones with persistence when nothing works, who know there's" u3 A E2 l! s9 h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 S& i7 |2 l) {+ e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( X8 Y+ l+ I+ o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ p" P5 }8 {% i1 L
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 l7 v' a% I+ T! x+ ^
learning experience available to anyone with a few hundred bucks and the ability to open an
6 M# B4 V" J2 d9 F6 B+ e0 }% Q* tadvertising account.1 W1 Z) j2 o. e
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. s$ |2 X- w) A- i: p& hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 c! U# T+ J1 G9 [marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 J; N+ M3 A, S: ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 m' o+ b! C( ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ i! c, x8 C4 M2 B* Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 o6 z+ W' v H3 ]! Mstarted building.
7 D9 l; R- j' v; C( x" F$ f) SThings you need to get started:
; @* ]& o' J6 ~$ [7 n, W- U/ r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( S) s, R+ Z8 d( H! ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 A$ v/ m7 \" f2 [, w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' V- N8 P# p. k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& _. V4 v% M/ E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 a% ~) x1 S& |* a7 O4 twith PPV.9 o- Y. b k& d0 y( {/ n
Basic Getting Started Definitions
0 N. A6 @4 M b! d' uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# r3 F% h7 @- D# X; aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" `- W+ w% T/ |4 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! C& s7 a5 t7 Z. e. w9 Mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).& F0 V* h- A3 ]# `0 @7 U8 t
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; Y7 B0 m1 q8 L( F6 V
receives a commission on that product. An example would be the Amazon.com Associates program,
6 S, z/ ^ ?% r5 |Comission Junction or Clickbank.& z4 Q* z' x4 O1 |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) q) ^3 k' y. X# j
an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 a3 c4 I( C- J1 s3 A: |buying a product. An example would be Ads4Dough or Neverblue.
- z' ?$ B6 t" R7 @' w# Y* Q: |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# \- C, {, k' o# N3 C$ Zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else i0 G6 V5 {* P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, S: C2 Y: n9 M( Cright from the start can really help you.8 t; k; n, p- p! Z* ?' I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ K: Z. w; b8 k
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% d; A' w9 } _- hview, starting anywhere from .01 or .015.9 z+ W5 O0 S/ e$ v3 v7 b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 Q" [( v: m# q: D' Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 T! a7 H3 }$ Y7 N0 _- @2 j
MediaTraffic, and AdOn Network.9 H, r1 H5 A) m: L: I# d& Z
Don't popups get blocked by pop blocker software?
6 v; b) j2 k$ A6 _* z+ Y5 x( VNo. Popups are served in a new browser window as if the visitor had opened the new window
, d1 t! k9 |6 w; y# _themselves.5 @/ w# @" o) c
How many popups get served to the visitor?% j( W8 Y* k* C. q! `% J }+ i
The number of popups served varies depending on the PPV network. Some pop more frequently
, d, ~$ t" |) a- ~' K4 e(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 _! q3 `0 b' r/ jserving this kind of advertising, so they have to toe the line between keeping their software$ h, C% Q2 A7 i& X8 B' M# N$ [8 E
downloaded and still making a profit.
3 H( n5 b$ p% k Q+ M3 JIsn't this type of software bad? Why would anyone keep it on their computer?
' [! S7 b, B( u. {# a2 r `! ~6 oNo, this type of software doesn't harm the user's computer.
7 Y3 T, H! T* W. M. M9 n B: HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ x# b- O2 p' I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, j# D+ K7 Y! m! N- Lthat they can continue to have access to the incentive.
' p' M7 E0 B' i3 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, ]: D0 \) `! k& C7 i4 h
How to Get Accepted into a CPA Network
% Y% P5 P8 \0 S" m* \6 yIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" E# L! S% N" V/ _# ^to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ c2 ?: g& p" S# Q# C/ K" mdifferent networks.. y. D8 w- x3 K9 G8 q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% Z8 e: @ \1 ^) x3 Bapplication and be as specific as possible about your promotion methods. Usually some time after" p8 j( }. a4 G4 i3 w6 }# t7 L2 i
receiving your application, the company will call to interview you. The phone interview is a critical$ }9 a% Q( T# e T0 _! g
part of the application process, and most networks will deny your application outright if they can't get
* P6 L; q! |2 z0 i; c- Kyou on the phone.
' W5 \+ j5 s2 P! X; `; ^; w5 aOften, the person who does your phone interview will actually become your affiliate manager after7 D3 ?7 {) N, X
you get accepted, so it's a good time to put your best food forward.0 X+ {# D% m2 l, m G
You might not relish at the idea of someone grilling you about your internet marketing methods over( m, b, F& ?* O
the phone, but trust me, this part is critical. Have answers in mind for the questions:! m- R: [* u6 k# X' p% ^' f
What methods do you use to market offers?5 |! N. A0 w+ T. U# J8 V
Do you already have a website you will be using?5 X6 g B. G7 t% ^# h% ~1 k
How much is your advertising budget?5 Z2 T% n9 w: s7 ^: M- Z
What other networks are you a member of?6 H& k, X' |( m8 A7 X9 t8 t3 c
Who are your affiliate managers at these networks?
# Q' }; i' v/ p ~ t5 ~. S& D' d! PDo you use social media (Facebook, twitter, etc.) to market offers?
- [+ \" [& ]. G4 V/ XHow much traffic can you drive?
3 p* i( m- P1 ]) `# V7 M oDo you have a personal recommendation from anyone who is already a member?& V3 W; x2 H1 n2 N, A, H$ c) |
Once you provide satisfactory answers to these questions, the network will approve or deny your9 ]% w4 P' b! O) s" n1 c% }
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 u1 O& W8 g5 p; Z2 G: b Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate" x; k" } M* J; G
for the network can be helpful.4 d H$ K; D( d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: E' b6 ]. u8 A t' V1 R7 Z8 H8 j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 a+ @8 I3 `0 l9 d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 M1 @$ Q) f. x7 Y$ k: S6 h1 tpeople can open a lot of doors as far as networks are concerned.+ b: [" F" s' V1 n0 t
After You Join a CPA Network- y) S% k3 L# }$ `4 u: \1 D
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* h# t: K8 d2 ]; O/ n$ H1 ]6 H
and make an attempt to get to know them a little bit.9 |/ i2 |, V- p1 u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( q; s) ~% R; s- @" p: c3 r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
b! K( d4 i" t% n$ q* D: {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 e( Q& f8 s# ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: o$ \, ^: P1 r4 r4 I" T7 sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: R& k& ?7 M4 o Z/ H
email.
" k7 a% S, P# d3 @, TFor more helpful info about dealing with affiliate managers, check out:
: `; }) _( o+ N8 l4 ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 s$ C9 j, z* ?, `, G: @# w8 |http://www.mrgreen.am/affiliate- ... iate-managers-want/
, C0 H7 ~; |6 P9 a' l, m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) W9 m( u; U+ {) p B, x- K
Set Up Web Hosting4 V+ n2 }0 W5 [4 \* g# G4 }, t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 e2 J$ _7 C5 \% |# K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared# O% m# @( K; F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 V. `. o, ^+ a6 X* Awhoever else is on the same server as you.
$ e% @- U- [3 FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ Z' N: _+ V; o5 `$ n4 Senough that the visitor can't close the window before your pop up is even shown. You have about 3
: x8 u4 r! S7 W; gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ f8 Q9 X6 z, k7 f/ R: W3 C r6 mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( D& R; A/ ?! U) uhouse full of roommates (hosting customers).6 e! q8 Y1 h9 X w. x0 M
In shared hosting, this is like having roommates where everyone has no specific designated area inside [* ^. h+ {: }
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) x8 `( T) P* ^& M! W
fit. P& T4 b/ o4 d2 |
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; f' z' A$ P q: r9 P0 @- Ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate% ^& m$ ^* I G- L+ C
their food. Everyone else's food in the house has less space to take advantage of./ S8 G @5 u( i: R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 I; [8 m! M: aany type of hosting this is a bad thing, and especially while running PPV traffic.% m5 s. K. `4 d# g9 b8 F
In the case of a virtual private server (VPS), everyone in the house has their own designated space
, P, v' R) u0 [inside the fridge to put their food, and other roommates can't come into that space. The server is* K z" a/ j( x' a8 c! I
partitioned, so that each customer can only use a specific amount of resources at any given time.9 h8 H; r2 e; E: t% T
A dedicated server would be like having the whole fridge to yourself. All of the server's resources$ V& `. q [* N+ ~& @ d' F
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 |( g& N; H+ r- _1 ~4 {5 W0 Otraffic, faster.+ y; N1 m6 R3 s6 V3 f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; K! P( J5 P9 `& W0 X4 `Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ M$ a& [+ J' H3 V# Ghere:0 Q3 m7 n4 n; Z/ v( U& n
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# e# D, n( ^8 @, ?) j/ {
VPS&highlight=hosting
1 E( n8 ]6 {3 U- ADedicated-Hosting-vs Shared-Hosting
$ p& p" }% i, Q- k2 f$ Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- X& w" Y. p1 Y- u" {
Hosting...Your-thoughts
: s1 k7 f3 T3 a2 r8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 g1 @; @3 C5 U& J$ wHosting Providers for PPV
# L* f9 m: H e7 rBeyond Hosting
3 U) r r: h/ w" R& _http://beyondhosting.net/
5 I6 C0 @5 v# }- c$ d1 JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 k1 A0 k- E6 f" @4 s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( i4 S; G( t) D$ |
direct linking with PPV. Also, these guys provide great support.# A; O% U( e P4 U1 Q r1 ^
Prosper202 Optimized Hosting0 i5 I& Y/ R4 t3 w% q5 w, C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 g' a+ t' K* f9 I g8 o* C k
CPVLab Optimized Hosting5 D4 r! A. ~1 s& u! r
http://beyondhosting.net/CPVLab-Hosting/
+ \4 ]6 u, P' o% mDomain Names for PPV1 q5 k; q6 j- g. [" F2 P
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" O% i/ d Q! ~" M1 J! hwhere you're going to host your tracking software and your landing pages if you decide to make them.9 n2 t, N* e. X. Z. [1 O7 M3 C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 d) T7 w- k+ q+ }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 p$ s- k( @+ @# j, K8 w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& T0 ]5 P5 x' S4 \0 P
term or build a whole website.
; B; u6 {( c+ Z9 P; l. cAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' ~- b* k6 v" Itracking software on your domain. This is really important, because it is necessary to track your
7 q( `* w; b- M( oconversions down to keyword level so that you can optimize your campaigns. Without proper& i1 Q/ A: U1 R9 m9 f" \
tracking, it is impossible to know what is working and what isn't.
' e' X X2 D, D& u6 H; y' lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ H4 v+ [) V) [2 A; z1 iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 n( b) n( }+ }8 l" S# [' V
Prosper202, F$ E) F0 H( ~
http://prosper.tracking202.com/apps/- C7 ?3 X- l( m1 r1 J8 z
CPV Lab" n0 Y/ B, [7 _9 A7 t
http://cpvlab.com/
9 j- Q& m2 @; E! L, PCPVLab Help Videos
+ V/ Y$ R7 U! @! rhttp://ppvlab.com/oweiw/oiurw/vdm.htm4 B7 A$ H# t/ U$ M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 z9 w" d% l+ G0 H* q; p, e
industry standard.
! I) B9 S0 @; ?/ G6 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 m9 J1 k8 i+ ^" y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( \ x" C0 A2 h
good support if you have problems with your installation.
; Z8 d( X; t9 h3 Z/ u8 A, rTracking 202
, |% s! C- ]" C4 |% lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 I& c9 ~ \7 q7 {7 o, ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user {. C; {; f7 M
area.
( }' T) O7 b+ u6 _/ Q( |: g: ^If you choose this option, keep in mind that your tracking software, one of the most important parts of9 z& g8 u* B6 v
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 S0 d5 N1 g u) y+ Yinterface, and their hosting.! K- D5 g/ r" K1 ?2 Z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords) s$ Q( h# ]9 Q- W; m
and targets which you are bidding on. Leaving this up to chance in order to save money could+ j y E! G& ]! d9 l9 A- ~6 S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 Z! D' k4 q; I: C9 Dwere using.
. [; {) J+ p& a6 e. C! jChoose An Offer
+ x. i* w/ r" R( l8 H5 xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ S+ G. k& o9 x1 F& k5 r
Lesson on Offer Selection' b5 \5 m) g( F0 [( b! C& K% ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
& Y6 R6 ~: j: R: D0 j ~9 O/ WIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 A9 {5 E5 L& J5 W: {! Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) F; L- n4 o+ U$ \LeadImpact as the traffic source.
. x6 Q% s0 N! i* J) R& F# jNow the best way to learn how to put all of this together is to just get started. For some variation in
& F: x( l3 X2 f! `$ |' A* fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& v3 ^. h! R) U% J7 Q7 ocampaign.* b, W# d$ d6 \5 ?
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 M$ N9 P6 U4 Dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 E; a8 h* \3 @) `6 d# q, D+ d& o! n
that all traffic is accepted.% }# w3 e) B8 o' A; r0 W* U3 l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ^/ T; K; |1 h$ h& _: ?6 AThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, \+ t |" i5 h5 l a/ [( aget creatives like banners or images specifically for the offer.
- g* Z2 v: S* O+ @4 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 C6 L) ^- ^5 c" d. k; u+ cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. U( X0 {6 o9 u) n, G( @, p# z
track my keywords. Without doing this, it isn't possible to see what's converting.4 W9 ]( Q! G: |; L% T, }$ |" Y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 W- G4 V8 H! u- M1 g' `4 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 |8 W/ s; j8 t1 ZIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 c: E& I0 T2 |' `2 i8 e2 H2 q
bottom of the page:
& {1 L5 ~: j7 L& R1 FNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 B- `/ u+ \5 T: c; `
Click on the offer → pixels → Add a new pixel and this comes up:6 k+ g+ \$ ^! g K3 a1 _, `
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 c- C2 T- k, ~7 H0 y7 K
from your software into the box that says 'Enter URL of image to load'.
8 C8 k3 f# p. eOnce you do this, it should look like this:2 [$ d! e/ L [" A, R/ h8 b% i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 t1 z% u( J% E: _- d' D. h* Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 W: v( K& x- p$ c
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" ?; F) V" Z3 X$ N
Prosper or CPVLab.: Z/ P k; C7 {# u% A* H
5 @7 a1 _4 B4 w" K- b; V4 P2 c1 N
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
