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PPV GUIDE [PPV新手入门][28页]
% c+ l. `8 T: W- ~4 u详细的请下载电子书！
& v8 S I# h4 [7 V( N, ^. L) z, I! ?" ]+ q" o* i
) {( _1 J9 T0 j& M( m* g+ Z+ K
Newbie Guide
% |9 F4 B2 k+ A* {4 W$ MPPVPlaybook.com+ l5 T N1 y6 H3 W$ | Y5 Y; _+ C
Tracy Shaffer
- O% G- d% z- |: |David Ford U- d; o. B2 `9 u. [$ a7 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 f1 i2 I% }3 r8 M
Getting Your Mind Right to Start Affiliate Marketing# L% {4 F; \$ o$ ^
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" Y( v3 ]) U( J( S# i
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where x! M& P+ g- E0 W: |
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 ?7 M, ^8 A" f/ c1 U7 X+ lwith any success, these claims are laughable and far from the truth.
" O, ^ u% T/ P* ?2 r0 Z* IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 E/ s8 E, `% fflow management. The main benefits are the low barrier to entry compared to other businesses, and: n; V- |; Y) E* |1 j8 I0 c
the ability for a marketer to be a one person shop and make an incredible amount of money with low% ^/ {2 h$ S q& Y+ A+ s& h8 D# x# A
overhead.
# R7 h$ d2 i! s T5 A5 L6 ^The winners in this business are the ones with persistence when nothing works, who know there's
# [$ I6 H+ V# x7 a# S9 D6 @5 ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* V( o2 U7 t' S* ^
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
I$ h4 P' g6 J& v5 o$ B% bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 b+ M' Z+ ?6 ?) C9 U* f7 k. ?Most of these things happen suddenly and without warning, and they all contribute to the amazing) E& i0 O( n$ }2 p0 v
learning experience available to anyone with a few hundred bucks and the ability to open an
* \& Z: F# X) Iadvertising account.
+ [$ i/ J( V7 s) e9 F0 ~9 YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
$ y7 I2 U' J7 z; v) `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet M( V. t; ]$ m8 M2 |4 u5 c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- y- ^. y: j& x1 d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 B4 G6 c8 ]. [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) U( j% c) R) |9 kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ N6 {, p7 g7 K# S$ f( ^( I) Ostarted building.8 e7 E5 k* }; y8 a. D
Things you need to get started:) u( C& m$ Z* U" t5 h* n- G6 b$ U1 S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ~6 D! x- x" Z) \# k7 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 c0 x! ]! I$ R T+ z6 F9 I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ b2 y; i" c% F1 Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 M+ ]( m; ~2 U+ W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) d$ [, H" c: T7 S0 M* U# M" nwith PPV.
) B8 K$ ]3 i2 X, y! y8 K% }# @Basic Getting Started Definitions
4 n3 r9 f+ P) z7 U) u" {( kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# {3 _$ r9 n( @3 \* naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ M4 N4 q8 _- i6 m, g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 O3 }- Y% ?8 ? e8 Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% B1 i2 Z: N( |* V( S- M# [/ T3 `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: [5 Z& V7 P" d* i* E0 n0 K% ~receives a commission on that product. An example would be the Amazon.com Associates program,1 d4 C) i' V# ^. F M0 x P( X
Comission Junction or Clickbank. f$ |7 O% Q( ?# s& F9 Z) k9 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" C$ x; G2 l+ n p1 ran action like filling out a form, submitting their email address, signing up for a service or sometimes
f4 f4 v! J3 r6 L+ @0 S2 y0 Tbuying a product. An example would be Ads4Dough or Neverblue.
6 c! {" e f/ [0 J7 K+ VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. T" R( F1 a9 F5 Y$ g
account, getting the affiliate approved for offers, bumping payouts and just about everything else/ }8 d- H/ R. ~# K& N" O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 q8 |6 S' Z- D, L& ^* O
right from the start can really help you.( y, A9 J: ] a! l0 R1 o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 x1 H1 b8 k; A- V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! N9 D3 k/ y& d& Rview, starting anywhere from .01 or .015.
+ d2 n( J; b- P# V0 t% l/ h% {In order to use this type of internet traffic, the affiliate can sign up with a number of different
. Q# j6 Q% ]! {0 n5 v4 w Fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; {4 U, K: O! T8 |7 YMediaTraffic, and AdOn Network.
( k0 ]" N3 h6 t$ n( e5 IDon't popups get blocked by pop blocker software?
' v7 c7 C- m. y/ v/ P, _No. Popups are served in a new browser window as if the visitor had opened the new window
; ^* r. Q: {$ J' g" Q" ^themselves.' E. F7 C6 \" ~: m6 r
How many popups get served to the visitor?) [5 \( ?0 i' Z3 n* `
The number of popups served varies depending on the PPV network. Some pop more frequently
4 Y5 e. Q; }4 z9 W Y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 v( H5 v2 M6 r3 q+ _" Y5 l, ], Q7 Z
serving this kind of advertising, so they have to toe the line between keeping their software
# x# S: ]% c) A o8 udownloaded and still making a profit.
$ x* i* V: i1 K. n+ t+ v2 vIsn't this type of software bad? Why would anyone keep it on their computer? W- Y5 {! v6 `- c4 \) A
No, this type of software doesn't harm the user's computer.
2 w* ~3 g& ]8 NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 v' ?' `+ }* v2 p3 R$ f- @( ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
; L- G8 U- l, rthat they can continue to have access to the incentive.5 y2 Q' R: n2 j- T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( b' y7 g" K; E& G) z# iHow to Get Accepted into a CPA Network
! j* |) [8 v% YIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 Y- p3 J/ z& {; I( A$ g! C% @1 K
to start looking for networks is Offervault which lists offers and lets you compare payouts across" P$ g. B2 z H2 f
different networks.
2 B j1 I& Y$ V0 ~2 \ L! QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)( Y2 y: {, Q: I
application and be as specific as possible about your promotion methods. Usually some time after
0 c0 P6 B/ U+ M% treceiving your application, the company will call to interview you. The phone interview is a critical7 b( B. O& w/ N8 Y4 F- y
part of the application process, and most networks will deny your application outright if they can't get6 J9 Q" k' [. ]+ y; o
you on the phone.
( q7 z3 m* i7 q2 z7 V! i: ?! bOften, the person who does your phone interview will actually become your affiliate manager after! E+ A& \ L6 C2 c2 j, j
you get accepted, so it's a good time to put your best food forward.
" _0 |* T* ]; C: [* CYou might not relish at the idea of someone grilling you about your internet marketing methods over
( D c5 g/ Y3 X$ p* nthe phone, but trust me, this part is critical. Have answers in mind for the questions:& u4 ]0 U Q; \
What methods do you use to market offers?
7 h" t% g; @3 }. w% t2 Y# EDo you already have a website you will be using?
3 O) s! G, e. S6 r' [' k1 jHow much is your advertising budget?4 i. F2 d- C" e5 C! P, s$ d
What other networks are you a member of?. w2 b$ o3 E) j+ z4 Z8 ?, F
Who are your affiliate managers at these networks?8 t, U9 J8 _9 D% l4 Z
Do you use social media (Facebook, twitter, etc.) to market offers?
' p" u5 [% D1 x: THow much traffic can you drive?
% Q- b- |. [( K3 o, d& TDo you have a personal recommendation from anyone who is already a member?: _7 i$ Z4 G. w9 [- g& J7 ?
Once you provide satisfactory answers to these questions, the network will approve or deny your. L, Y+ }$ L% u* l f1 R6 L) x+ L. x
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 g8 ^ v6 Z9 _; v' z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! x" v' H3 N. r, N9 Q4 |2 [; e
for the network can be helpful.7 N3 v2 w% W/ X; G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: u R3 G* ]6 a' W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 j. H1 x% \6 H+ @# fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know C( O' T) t# P* r9 J( T7 \- M; i- y- K
people can open a lot of doors as far as networks are concerned.
l: B9 O0 I9 u- @) A% hAfter You Join a CPA Network, L6 p' `) W- W h- g
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ m8 ]& o9 \$ t Y+ d: j0 |and make an attempt to get to know them a little bit.# U% m# \ C* {1 a1 F7 k4 p% t4 _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* l4 V. m e, @+ J( K4 D7 z8 [weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 k* q! G0 S1 E% [& c* X4 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 o- w# M6 q( _2 A+ U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( Q S, \# E B6 O8 X; kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! c( A( P% ~3 I- N
email.7 `( S, @- V6 d, C) [; h
For more helpful info about dealing with affiliate managers, check out:9 o6 {, J$ N$ W: I
http://ppvplaybook.com/blog/musi ... -affiliate-manager// f& }, h$ p: E) w- {
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; M: [4 `* }$ i4 y0 H! x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. N, Q" B& z7 H
Set Up Web Hosting
& W$ {6 H' \( @ iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 T5 ~( O! Z! l6 Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 [% s+ t/ B2 A. m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 Q" u0 u) J' twhoever else is on the same server as you.5 [( Y2 z7 H! v7 }; x9 J$ r
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& b4 \7 d7 q) denough that the visitor can't close the window before your pop up is even shown. You have about 3
& K5 H, x7 E& ]) P% a! Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 r3 A2 N. y9 Y: S0 k( k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% w- {) @" ]- ~- |
house full of roommates (hosting customers).1 H# ~ ]1 W/ I$ @. n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ @8 q& H* s w4 @! Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 _4 L7 t+ l1 ~6 T+ ~0 Dfit.- V( D9 e. G" } B4 D, y9 q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' g1 m- A+ ~6 G( a. tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 K4 W/ r- F7 B& }% D" R) Etheir food. Everyone else's food in the house has less space to take advantage of.
# |; ~/ O7 y2 K6 a) qIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 l W/ O) F. P+ g) G0 l6 iany type of hosting this is a bad thing, and especially while running PPV traffic.# U6 Q0 t9 ?9 z4 N% L$ y
In the case of a virtual private server (VPS), everyone in the house has their own designated space; q4 s3 N$ ]8 S, h& Q
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 V$ c' _: F2 u) j" G, ypartitioned, so that each customer can only use a specific amount of resources at any given time.
. w% w( N+ Y( L% k/ Q3 Y/ e' T- P3 Q6 s5 {A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 v* N* @8 D) v
belong to you and no one else can use up those resources. This makes it possible to serve much more2 L$ ?, \( }4 J; u( n3 ^
traffic, faster.+ ~% |$ N9 m' n" M4 h* ?. j7 v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 R# M% e! X1 l3 o+ |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is( M) O1 p6 `9 F' L9 Q) c
here:
c# Q! f4 V! y2 N+ [3 d% Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
^, ]3 |' W" a- o' HVPS&highlight=hosting
# K2 [( U5 f8 w# FDedicated-Hosting-vs Shared-Hosting2 b3 [' v k h& j" z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 o# ^- ~- t# L) E. }4 rHosting...Your-thoughts- U$ O5 a3 U; _- c% w" \$ [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& D* P& |. X9 v: d( nHosting Providers for PPV
' s" f, t4 j a1 C5 l) UBeyond Hosting* k5 J- P# {6 s) A, h5 J
http://beyondhosting.net/
1 X* F; p. D; \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ S3 p/ J* g8 [. f1 m7 r( hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& {6 S, V: x9 ydirect linking with PPV. Also, these guys provide great support.# X7 Q9 u. c" Q' m, s; S) j
Prosper202 Optimized Hosting8 n3 G& E3 Q: `: M5 R5 K* S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# ^6 i$ [; s+ g) ^. wCPVLab Optimized Hosting' T6 Y; \* w; G, ] Q5 o
http://beyondhosting.net/CPVLab-Hosting/
; o% m/ I( N) f: i8 p/ rDomain Names for PPV9 G& e0 a' h; g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ ~4 E' R. x' z1 D3 xwhere you're going to host your tracking software and your landing pages if you decide to make them.4 \8 W( X0 z @/ w, `$ r+ V9 f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& ?3 L( A" R5 f
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 a# g7 N' ~8 [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ X8 q( y7 C- u) L* Z2 q0 M3 z3 ^
term or build a whole website.( ^! r: F$ v/ r
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% f u3 p7 k. t# I* Htracking software on your domain. This is really important, because it is necessary to track your
4 C5 M3 Q3 o- `7 S2 c5 s: hconversions down to keyword level so that you can optimize your campaigns. Without proper9 c- |# C' k" m
tracking, it is impossible to know what is working and what isn't.; l2 K9 S- j& J3 y+ L
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 d3 E( l0 i1 d7 Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides." t) T& R5 q: Q' v( U; a
Prosper202$ @) Y( |$ L) V1 {. l: N
http://prosper.tracking202.com/apps/
3 B/ _6 m" [6 B; g5 ]/ V$ tCPV Lab' {- g. _+ q I1 ~5 n3 M. N. _0 A# D1 a
http://cpvlab.com/- G+ R- l4 B( H/ V8 j
CPVLab Help Videos* c8 L5 R, c* T3 O4 x2 b
http://ppvlab.com/oweiw/oiurw/vdm.htm1 F5 s1 ]4 @" S! {; ]; B
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- p$ V, \$ t$ x- F4 B: W
industry standard.
H/ c" F, m: V& C4 `; y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 y- i, }2 |2 N& iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. A2 q/ E, ] t8 z2 ngood support if you have problems with your installation.8 H- O! ?. [* P' L9 N4 x
Tracking 2023 t) b- t6 f7 J( ~
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
L) Y3 S/ ~. G3 V6 P2 d/ hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
m9 G/ j0 c, |8 w0 tarea.
- t% R: g- h& y8 n* V: h% gIf you choose this option, keep in mind that your tracking software, one of the most important parts of( j! R: S" _, o Z' I0 C" m
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% {* Y0 S8 G% ]/ ointerface, and their hosting.! _7 q! Y7 _7 `. I
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, ^% O! Z1 }" r8 l" w5 P- Z, [
and targets which you are bidding on. Leaving this up to chance in order to save money could! p* H0 U- s z* A& O4 g. f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ w! M: J$ [$ q dwere using.: l. y p1 Y5 F# D. s
Choose An Offer
) @/ ^$ h& f( u2 y* U, t! cNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 j/ X9 p0 E) c5 cLesson on Offer Selection
$ x$ Q' S9 J2 E* f7 a: m- Shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 ~* Q4 c8 t7 ^5 S( G& O1 pIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ [0 w- w3 w, G" U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* M M) d j1 @& V+ M1 ~
LeadImpact as the traffic source.
Y' t+ w% O- s2 ENow the best way to learn how to put all of this together is to just get started. For some variation in
! P$ ~! W: w$ |the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 p( d/ S! M1 k8 Q
campaign.7 N2 J: i9 w. p- n7 G" N
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; C- x( K/ J+ o4 @1 ?2 y4 Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 I3 P, q% H% F: T0 athat all traffic is accepted.+ Q4 G$ ^. `1 E8 f/ t7 H# e
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 R" T' B; u, J: k6 Q+ R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 y9 q7 [! Q) t$ v. g
get creatives like banners or images specifically for the offer.
3 g- k2 o( n1 X2 Y0 n/ @ y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) B$ F; P: d+ `$ YBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ ?( O/ H- n; i' A: q+ f( ?track my keywords. Without doing this, it isn't possible to see what's converting.
9 U3 ], m3 i" N! n$ J8 mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ v9 U2 [* }# c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 y/ x' L! K, U6 L
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 M6 @* c8 Z7 W1 i$ ^& M) O9 Hbottom of the page:
: l; V2 a }# O9 |Next, I have to cut and paste this pixel into my offer at Ads4Dough.& Y8 n a3 q7 m0 h# D* P9 ^, y: }
Click on the offer → pixels → Add a new pixel and this comes up:
3 z9 J9 P1 o8 T5 v) BMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL Y- P, _6 \+ X! j! A/ ~7 F+ p. V
from your software into the box that says 'Enter URL of image to load'.
$ \* X/ f% L* q- KOnce you do this, it should look like this:
. y4 [1 y) J& [& I( `5 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# t3 }; q) w5 q' P( X7 s
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& z) ] O b' e6 d0 [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 s; V0 e8 L. \: QProsper or CPVLab.7 V' X) D2 F0 w* y$ b1 D! F' V
* t$ d& T' _8 q$ T |
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