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PPV GUIDE [PPV新手入门][28页]
: u# _9 i! M$ y" b& y. S7 H详细的请下载电子书！
9 M5 `# {* S6 Q
, [: Z$ g$ x% j T/ K
' I0 }$ g/ u! pNewbie Guide; M% |- y+ n3 c* }
PPVPlaybook.com
8 ?) l6 n6 X) O" xTracy Shaffer5 L( l0 ^' O5 Y7 j7 `( y. d
David Ford
+ n7 }8 e7 u7 t* `+ M( h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* b7 z3 b' n) j/ m
Getting Your Mind Right to Start Affiliate Marketing& t- F# u& N1 ^/ u# Y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 y4 A6 m% P9 B8 d! B- X8 ^ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* _! D. o1 u, w9 k& j/ R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing q* v& o7 T+ e7 L- \* Z
with any success, these claims are laughable and far from the truth.( ?; L5 F. G$ y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 R+ i& f" {; d2 o! G" ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. q; K7 D7 e& d- _ d' Gthe ability for a marketer to be a one person shop and make an incredible amount of money with low0 }1 a3 E& i D5 L! p
overhead.: n7 I8 C% Y0 C c* D2 M
The winners in this business are the ones with persistence when nothing works, who know there's/ g# ~. @; [8 Q% W! D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; V+ W0 R) ^ A4 ?9 G5 EThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& \" T* r, }. h+ G8 d* Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ H3 F2 j7 u0 ~* e* d# ^Most of these things happen suddenly and without warning, and they all contribute to the amazing
! O1 d# G: w8 jlearning experience available to anyone with a few hundred bucks and the ability to open an
% E' H$ Z4 ^* A! [$ sadvertising account.
! @2 V6 w! U) o6 \6 [Your competitors are willing to work at this around the clock. This isn't a push button, instant business& R: b( D4 G5 T/ {* b8 q! {
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 I+ q, t3 ~% p* X" R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* ~' D! E; I# C' W" u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% n1 V) b _: _/ I+ P; n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& v! v& h( t% ?9 G$ X+ ?8 X& U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 K0 i2 G+ c1 B8 J, \' J
started building.
5 {" Z8 Y6 f( |4 K/ q" c) w% uThings you need to get started:8 ]! }$ @( V5 m$ a
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 d0 g8 E' f0 I# x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, l. l/ `% Y9 u% a3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 C a& X! q+ ~) T+ d# j5 v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* e$ D2 Q4 _5 H& {9 Y2 T* _This guide describes from start to finish, how to get started in affiliate marketing by running traffic- ^5 W: g- q: `4 j k& Y1 ~
with PPV.
' I; ~" b1 M5 q& C1 K7 m4 f3 eBasic Getting Started Definitions: _8 x% ?0 a+ ^9 ?) I( }( ^/ L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ P3 c! m \" T. u2 t7 R$ `5 q7 {! U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' N4 w* A! J) e* `2 i7 c8 J1 e; P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) q3 U4 ^6 s8 E$ Y: {4 A0 a+ `5 qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 e% V/ s! B* t: Y& X3 XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 W6 h8 R0 q% S5 A
receives a commission on that product. An example would be the Amazon.com Associates program,
3 m$ [- a" d1 b4 b( v! }5 ]& pComission Junction or Clickbank.8 K; i9 r$ r3 b) A% Q. }! N! r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 @% s( ^* f. qan action like filling out a form, submitting their email address, signing up for a service or sometimes
6 F( g7 K0 p4 c) j. T Jbuying a product. An example would be Ads4Dough or Neverblue.
: _' I3 t e) N; q3 KAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ D; g7 i/ t1 A* ?5 t" Haccount, getting the affiliate approved for offers, bumping payouts and just about everything else
6 ~/ _& y$ Q s a% H0 crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager/ ^+ G7 l9 _2 n; i5 Y. D
right from the start can really help you.+ f0 C8 {1 z+ q* N C, a( D" y" H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! o" }3 p5 i v2 `9 k, C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; E; ~) L1 V3 D5 O
view, starting anywhere from .01 or .015.! ?" ?) |! r9 x; ]6 p& o
In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 y5 z6 W) N7 r) G$ I% Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 h6 i; B+ ?9 ] fMediaTraffic, and AdOn Network.
% T( N; |+ @( nDon't popups get blocked by pop blocker software?) J; T g8 h& z
No. Popups are served in a new browser window as if the visitor had opened the new window
6 s9 w+ n- U4 A% D# K! `+ R: V% O) Othemselves.
, l% w- J, a3 j! O) RHow many popups get served to the visitor?! g3 g2 F: W( A8 b
The number of popups served varies depending on the PPV network. Some pop more frequently: B8 H9 q B ~5 [4 w/ U5 @0 d+ G
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- w5 x, P$ P1 d" Z
serving this kind of advertising, so they have to toe the line between keeping their software
( i( a* U1 L# A! b8 Cdownloaded and still making a profit.
' d9 k; s% n+ K6 \9 k+ k) [Isn't this type of software bad? Why would anyone keep it on their computer?. H T) N- j" ?0 T/ i7 T9 S
No, this type of software doesn't harm the user's computer.2 q k. _% e7 V4 r) I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 q( Z/ F" d/ E; m- _! Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so! g: F$ k) [8 Q3 A+ n. g9 ~
that they can continue to have access to the incentive. J" r' w9 y Y, A# r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& F3 K6 m1 n, U
How to Get Accepted into a CPA Network
* R$ w) R; K' e9 W4 i6 `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* h+ B& j- N5 }to start looking for networks is Offervault which lists offers and lets you compare payouts across9 m! P, ]( A3 }# x8 O. j6 D" t: N
different networks.
( ~5 ?% E- G1 VOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ L! A, W& R& l/ mapplication and be as specific as possible about your promotion methods. Usually some time after
$ x1 G ^) M) R1 t- L! g, x* a" q/ ?receiving your application, the company will call to interview you. The phone interview is a critical
( p e F" f/ N) Z( N6 x$ Apart of the application process, and most networks will deny your application outright if they can't get
* Q' o2 S: A/ A; Zyou on the phone.1 ~7 [" K! z; _- g% E" V
Often, the person who does your phone interview will actually become your affiliate manager after% S+ I8 q) P! I
you get accepted, so it's a good time to put your best food forward.
, n. a5 B7 V; iYou might not relish at the idea of someone grilling you about your internet marketing methods over
# ` A: u1 }6 l" W# Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:# u0 i# W% B a
What methods do you use to market offers?
y! s1 W' l- M& X* BDo you already have a website you will be using?
0 \( m, c' {* p) l* MHow much is your advertising budget?* n( Q/ ?3 P4 J( h$ [
What other networks are you a member of?$ x( t C; Z4 w3 _7 a4 H5 }
Who are your affiliate managers at these networks?
* u( C" o( I. p" A" H" Q; \Do you use social media (Facebook, twitter, etc.) to market offers?
7 H. {2 ]8 k8 S) K" Q2 lHow much traffic can you drive?) `0 ?2 o& @% `/ Q
Do you have a personal recommendation from anyone who is already a member?$ s3 @; X+ G& M, J6 L% A" n
Once you provide satisfactory answers to these questions, the network will approve or deny your* Q! a; `& p; Y$ [1 u, t
application. If you get denied, just keep applying or call someone on the phone and try again. Be' S' C3 A/ N/ \" r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' f. E7 {* g3 M' \' F3 m
for the network can be helpful.# r! V- Z% e6 c b; T& o% L3 {1 v
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 g+ R9 }6 E& J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: ~( B" d" n/ k# h$ j+ m9 A# d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 Q9 j7 z3 L9 A# P' Bpeople can open a lot of doors as far as networks are concerned.
7 B6 n- ?, d- y! k6 j' sAfter You Join a CPA Network5 F& ~8 b4 D6 z0 y$ _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 K9 P$ ~* K5 |6 G- band make an attempt to get to know them a little bit.
9 B. u' l: {- s& DFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) `/ i3 _1 F7 t+ E6 g; h( y% q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 o% G- _4 y: ~# z) C7 X. D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ Q: W. p* B) _ d) Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout: |3 ]; o9 ]7 y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- Z7 j: ^9 I$ O5 Z. Nemail./ l, a) a: ?6 i/ }2 y6 B' R$ @
For more helpful info about dealing with affiliate managers, check out:
# i' U5 u, K& _+ R. T/ Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/' N Q/ j A! m) r0 B
http://www.mrgreen.am/affiliate- ... iate-managers-want/( p% e7 H' P5 J: K$ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! C. s- ]& z! ~3 }* y h
Set Up Web Hosting; M0 ?2 \7 t5 I! Y& ?4 \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- N. D, P/ B D1 C7 F; xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
- s' c5 `" K; m, dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 L. D8 p) V7 m9 |) _whoever else is on the same server as you.
! ~5 c: { C! ]Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 D/ Q4 S' W" D3 I3 t. [
enough that the visitor can't close the window before your pop up is even shown. You have about 38 Y: K- K, ~ Y8 p
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 T' m1 L; w6 WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* c9 I3 [3 A) t3 u$ Rhouse full of roommates (hosting customers).
' r$ Z4 H0 ]1 L' y$ a; X, gIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' R1 h0 J \5 F( B! b# Mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will9 W f/ `) M1 A9 @" ?8 R6 S
fit.9 _ Q) m C( L# ^* r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ W1 _$ o [4 D5 b+ t( }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 e0 F+ m' K, Q' f; stheir food. Everyone else's food in the house has less space to take advantage of.
2 V3 \7 r' f/ p+ _# R. i2 k) fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 r/ Q$ H9 C1 ?5 pany type of hosting this is a bad thing, and especially while running PPV traffic.
. h9 L$ Z$ Y0 c: X6 D1 QIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 x* l3 O- y( qinside the fridge to put their food, and other roommates can't come into that space. The server is/ a2 B1 r. }. v) o
partitioned, so that each customer can only use a specific amount of resources at any given time.+ ]: f( g* Y1 ]9 s# K4 @- P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 P- o: S- F- |1 o& V3 V+ z8 _" S% U
belong to you and no one else can use up those resources. This makes it possible to serve much more+ \. t: C5 W" V$ E
traffic, faster.4 s6 d1 [0 n# I* A ]3 g6 ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 ?$ S4 M9 n. g. ~* F
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% c6 @6 L& x' U+ s. u
here:
8 m! q, V8 ~- b- w3 nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; ^1 h: {: x8 Z# j% ]0 I( W
VPS&highlight=hosting9 o( _/ l( v/ G+ C& N8 F
Dedicated-Hosting-vs Shared-Hosting
' G; l' ?! I9 \2 M' ?% U+ lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 K8 u* ?8 C8 T2 a9 R
Hosting...Your-thoughts- q$ |% }# ~- E& b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! s$ ]8 K- ]: P+ V6 [8 \, R1 }& ~Hosting Providers for PPV5 w2 Z' i3 `4 E9 Y. c
Beyond Hosting
5 Z5 ]2 v0 ]9 Ihttp://beyondhosting.net/- S1 d' M& R. U
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 B8 j8 _; L q, a/ w8 ]; N2 @receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, e3 f. L' X0 L. \/ d9 |
direct linking with PPV. Also, these guys provide great support.
5 }( v s o2 ]- I6 \8 u' HProsper202 Optimized Hosting
: P+ O1 e2 q; e/ M5 fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 z9 U+ ^7 @8 X% k) u) [' Q x1 ]
CPVLab Optimized Hosting
' b7 e/ V' T0 P8 P9 c9 [& w' [. Xhttp://beyondhosting.net/CPVLab-Hosting/
. \: N g* t6 W/ FDomain Names for PPV
2 ~! S3 T- o* w4 X+ lOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ d. d E: l9 c8 n% hwhere you're going to host your tracking software and your landing pages if you decide to make them., s8 y. |5 V4 t0 d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
c0 @3 i, @, F4 j( C- h5 p, Ubland one is fine to start with, to host both your landing pages and tracking software. The .com,9 @0 ]6 j6 o5 a6 y, d0 e) O; X
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; _$ C2 g8 H0 l% Nterm or build a whole website.1 G! ? A/ Q) z/ \1 P6 `6 M
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ O6 T! e H- _% G {1 E
tracking software on your domain. This is really important, because it is necessary to track your, D- T6 a, x& l- N
conversions down to keyword level so that you can optimize your campaigns. Without proper
* G3 E1 T8 x8 Utracking, it is impossible to know what is working and what isn't.- R* v$ C9 `; F! H {0 h8 c7 X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 M! D; ]! r5 N& N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 H& x! B$ Z* U8 [9 \! KProsper202
" d# H9 T* Y1 shttp://prosper.tracking202.com/apps/
% O/ W0 b: t: |CPV Lab
0 P5 A3 W& F& `( F$ whttp://cpvlab.com/
- U8 A, T# ]3 V3 ?5 D) v( m6 l% dCPVLab Help Videos& o* S! {. I3 S2 Y7 Y' Q# [
http://ppvlab.com/oweiw/oiurw/vdm.htm
* ]! s4 G7 s) z/ u( { PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. j& N( E# S% a
industry standard.
; p7 m6 e3 J( _: [; V$ h6 r1 {/ D+ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 b) B) L# `# [8 V0 M" ^
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 `1 T! [4 w1 ~
good support if you have problems with your installation.9 H+ k7 J+ d; s+ r1 t- ]2 V; x) y& |
Tracking 2025 {5 A; X/ R0 x0 r
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 ]& U4 P: A# z2 U# ^6 M$ S# B6 B
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 K: w; g \- H ^. `# c: j0 L4 _area.' z4 O& d. X( F1 P; S# a0 n- j- o
If you choose this option, keep in mind that your tracking software, one of the most important parts of; b! ~ e! h' S: i+ D$ u' L
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! K0 E7 | x0 J9 t( D- [
interface, and their hosting.
6 T I9 _: k0 x, a9 ` z4 @7 D: QAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 T+ Z. ~- f" ~1 Cand targets which you are bidding on. Leaving this up to chance in order to save money could
9 p' `8 K7 X6 _- M7 v2 k$ Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
# N7 Z7 Z( i) Y3 o0 c) V4 A* Iwere using.7 B! V5 ^8 J+ c' ~
Choose An Offer7 Y, ^- C% H2 E# f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ Z% `0 ^6 p2 S+ p1 Y" O. BLesson on Offer Selection
+ {' m9 d* N3 z+ T$ O: q: |http://www.ppvplaybook.com/forum ... on-Selecting-Offers
; U9 @4 j" f2 n# O+ zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
/ D4 X, g7 G' c. {- ?To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 J* [' V) H" p! [0 O2 j jLeadImpact as the traffic source.
! k" r. q4 ^$ W8 g& }Now the best way to learn how to put all of this together is to just get started. For some variation in6 u# o- T" `+ U
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ A: T. O) Y) x; Y* @; E9 x* h z
campaign.+ }( F3 X) B+ P# j& \$ W% I8 y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 p" v# K& f2 ~9 ~8 Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 d3 T3 G) v' @5 @3 k4 b: B
that all traffic is accepted.
4 T; h1 O+ e3 \+ Y7 j- t# pFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' _ y3 O5 v9 }. X" UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 n; Y% u) y3 }- aget creatives like banners or images specifically for the offer.8 u/ Q8 ?/ b7 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; D4 b4 s7 c) h/ k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 a2 t* a: Y+ }0 k0 o$ r' g) \* Etrack my keywords. Without doing this, it isn't possible to see what's converting." D8 R# d( }! x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, S! ] a1 A% y0 |2 p: t; X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ |4 ?$ t! G! u8 p* G2 T" p$ J# p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- z" Z- H6 ]* |" x/ H
bottom of the page:
7 Y3 [2 R$ m# l; y. ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 M3 M8 ^+ j2 ]% K# F; hClick on the offer → pixels → Add a new pixel and this comes up:
# d( V* r. |4 mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! u& e. R+ k4 t/ U9 b7 S! c1 x1 s
from your software into the box that says 'Enter URL of image to load'.! }; _& d* p( P6 i+ F
Once you do this, it should look like this:" j4 H% e, k3 M4 F- [+ f9 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% J1 x. w {# |7 m
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# |3 r$ d2 @9 I2 U- q1 B7 R3 b
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 H( b% r; h5 @, ?
Prosper or CPVLab.7 u1 m3 X5 R# h& i: L: M+ h0 H
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