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PPV GUIDE [PPV新手入门][28页]
" V. Q: R( ~+ V V( ~6 c [详细的请下载电子书！
+ G% J* r8 R6 S2 Q3 E! @8 k- e) {
% O1 g# |* w* w$ z6 B. n7 M- A1 M0 ^' b% x6 a4 X3 f( h
Newbie Guide, A1 |: C! S3 `* Q* C/ k
PPVPlaybook.com
2 W( n9 Z- l5 F6 x% x& nTracy Shaffer( U$ F' d1 o' F' b0 |8 T
David Ford3 P) K2 }7 @+ L( {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 I: x u$ K; t8 c% _Getting Your Mind Right to Start Affiliate Marketing: {! U1 s9 O4 x# T/ S$ C
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; o0 @$ u3 E+ f$ rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) p+ f& T* ^! T* {7 [) s1 @( o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 a D% N/ X6 l8 I5 ]with any success, these claims are laughable and far from the truth.
0 i$ x% u4 d, W2 o( S5 lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 [' g( ^9 l p5 H/ Z+ E) l
flow management. The main benefits are the low barrier to entry compared to other businesses, and: k5 e3 f8 Z" N4 C$ i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, i n5 _5 ]5 f: v. uoverhead." \& y3 Q+ s7 t. T" y" H, k, [9 C
The winners in this business are the ones with persistence when nothing works, who know there's" X0 T9 d! Z3 |/ b9 w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 E4 V. X- K' G( H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! q5 g& C, V- z* t+ d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! A- P. s* t1 s( c# B
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% g; v9 z& ?! D9 [learning experience available to anyone with a few hundred bucks and the ability to open an
7 J0 h1 z! z# K% sadvertising account.( u" D8 p/ X' w2 s( Y: t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% d# x: ~% {; U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 `6 m* Z, A, m. v9 `marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 h8 `. c# I; q k" G
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* J% Y1 j4 D$ J8 `+ |0 {: aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) D9 u& f+ F/ u) Y7 \) t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
F1 y- c" Y' R% }. u) W8 N0 G& rstarted building.1 f3 z$ Z" B1 h( d j
Things you need to get started:+ ?+ K# b a6 {
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 c$ \: ~/ h9 t. o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( x) I" `; {- z3 f3 E6 Q# f3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# A- z B( {6 v* E; ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ U" h3 A! D$ r0 @( p c7 i9 CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" f3 l: c( K$ w7 l }4 c! s" Z# x
with PPV.
" B+ V# C3 D) l8 QBasic Getting Started Definitions
( H4 T- t b4 rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 D' s) Q3 {& Z3 B( `affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; M( N) H' a9 b- f. P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& n4 ]; u0 z3 F+ y2 htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% A7 F! L6 W( Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ J: D) E( n# P* A1 Greceives a commission on that product. An example would be the Amazon.com Associates program,/ A9 _) p4 E5 M# `
Comission Junction or Clickbank.2 \$ t& X- E) [1 V+ Z+ Z5 L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 `/ T# n, g6 K- }! T# I) t7 Ean action like filling out a form, submitting their email address, signing up for a service or sometimes! ~8 x" E" x7 G Q! n' V
buying a product. An example would be Ads4Dough or Neverblue.3 k: B2 O5 m9 c& I) u& ?1 j1 m) a
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% ~# n. c4 ]7 ?3 y4 r h! b& `account, getting the affiliate approved for offers, bumping payouts and just about everything else
) G2 D& ?! d- r" R9 Q: g" M. c" s( Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! P& Z N) y* h0 Q
right from the start can really help you.
) M& R! \0 C; A: |' ~* UPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ n" F1 z/ V2 A' Iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 @+ ~/ { T1 ^; M: T* tview, starting anywhere from .01 or .015., [. i" P( j6 F. z/ N
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 S$ d. |. ?8 h( O- `+ S- ?- X$ I8 Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 M! D' V# }) w7 uMediaTraffic, and AdOn Network.9 T% z! h) F" F
Don't popups get blocked by pop blocker software?3 _- V; x- t2 D ?2 u3 o/ N
No. Popups are served in a new browser window as if the visitor had opened the new window
3 e& L, V6 @8 g$ X5 G* y$ C, uthemselves.
/ p. H+ V0 Z# {7 N" [How many popups get served to the visitor?
5 {+ t! S y- H# e$ S2 ~9 BThe number of popups served varies depending on the PPV network. Some pop more frequently
9 q. t% Y: f6 j$ M- Q2 w(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- f, U4 d3 d7 @# q5 z0 \% M4 G* i- |$ wserving this kind of advertising, so they have to toe the line between keeping their software
: n; H/ G0 @# C( Hdownloaded and still making a profit.- w' s) d( D& q3 {3 M
Isn't this type of software bad? Why would anyone keep it on their computer?) ?0 z' r6 s$ V" |% y
No, this type of software doesn't harm the user's computer.& V( ^ q$ z* r+ I, |9 D) g" E+ D4 ~
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 W$ k' Z5 o: {7 W' K; b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( p& ~6 I2 C. N- \3 V4 d
that they can continue to have access to the incentive.
8 I" ^8 |$ v( i Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ Z5 [4 y3 l; w: ] [. A& N3 sHow to Get Accepted into a CPA Network
" `$ t. n6 j, p) ^; g. V3 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& `6 P- p" f* ?6 Kto start looking for networks is Offervault which lists offers and lets you compare payouts across
% d" y: |+ N$ ddifferent networks.# Y/ j- W+ y9 a5 `; g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" e' }0 W6 ]$ |& V9 t
application and be as specific as possible about your promotion methods. Usually some time after: J* z+ u3 M* @; y
receiving your application, the company will call to interview you. The phone interview is a critical
4 {7 U. I3 I. Q9 v2 Q' Cpart of the application process, and most networks will deny your application outright if they can't get
+ i2 F) e& R8 K2 \you on the phone.
# u% C1 `# G7 o( J% R, g+ t! z, Y7 zOften, the person who does your phone interview will actually become your affiliate manager after
! Z% R) Q* Z" C: uyou get accepted, so it's a good time to put your best food forward.. f: y5 B, H3 _$ T
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 A2 `" D! T3 J3 n" Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 y F, Y+ j9 `7 @+ H' [9 T) b/ oWhat methods do you use to market offers?* Z9 F: u, q; l8 P
Do you already have a website you will be using?
, W1 A! P5 u$ q. m$ |; o7 d, E# wHow much is your advertising budget?
6 M; l6 u! {( M3 @5 m, a+ kWhat other networks are you a member of?
2 J2 a% l0 `6 R; U! o) ~' @& GWho are your affiliate managers at these networks?
o3 z5 x# p3 _+ PDo you use social media (Facebook, twitter, etc.) to market offers?
6 y0 L1 J$ r" ~How much traffic can you drive?
/ x; f% i; q- |/ n, C$ J! F, ?Do you have a personal recommendation from anyone who is already a member?$ @; m" l' |% Q% J
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 P$ x T4 m0 e9 e+ o3 Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
' W/ O- K( X( P! Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 t' A& v/ ^/ q: M2 J9 ]3 D1 i" z( efor the network can be helpful.& P8 a9 p2 ?" y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ n8 k' j1 _8 KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: b+ f* F# {7 h: V/ S8 @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 d# T* Q. `' C# cpeople can open a lot of doors as far as networks are concerned.8 \7 }/ L: i2 Q/ h* j F
After You Join a CPA Network1 @& j- [3 A# ^- o; [! n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' B0 |4 n5 j$ @7 z0 rand make an attempt to get to know them a little bit.
4 H/ E9 N! [& c- e* HFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ J" U, ]1 T+ {1 d8 _weight in gold. Start feeling them out from the start and try to get to know them. Once you get. h5 o3 F/ Z* h/ `) G9 i1 G' C0 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* e: M/ Q( a4 |4 I3 A X/ e* }. ~& Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' D. S5 O- w8 i5 T6 ^ T) W$ {bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 \& N, ~! O8 L3 t% c9 W7 n
email.
; z2 W4 h& K* w! V* AFor more helpful info about dealing with affiliate managers, check out:4 i, J0 Z. G6 V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/! s& T6 i! K* O4 K5 r- a1 ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 Y8 S0 p q4 |' ?8 n, a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! J$ F5 R5 [4 J" A& p$ Z$ i5 wSet Up Web Hosting
6 `4 _0 K F. W- D8 u! j: sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said( l" W/ a- O' e4 A
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 ~) g) f0 e$ X) j, r! `
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! P! n& u: X* L3 `! [% dwhoever else is on the same server as you.
! g5 V" `. q- b: qSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& a# z) X6 G6 K- Henough that the visitor can't close the window before your pop up is even shown. You have about 3( L6 H k5 H3 M: ?
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 L1 z# h4 A, o4 d2 Y) J8 F8 }* r. _7 j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; v. G) g. b! s4 j# n! _3 |
house full of roommates (hosting customers)., e& w A- N0 a1 O x% T
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ x' T' \$ `0 ?# A4 M7 G: u0 s% }$ {
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
% W$ a) s+ l: f( @7 afit.. h# z* S' D: t( x `5 Z) n
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. g c0 C$ V1 m% h$ P, y( {, hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ a) o9 x# ?) A* y. T' N+ r8 Jtheir food. Everyone else's food in the house has less space to take advantage of.- u$ u) D8 Z9 J/ M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* K) N5 n6 k& u4 p! w' g
any type of hosting this is a bad thing, and especially while running PPV traffic.: C. s7 n |0 g0 m' B
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 Z& r( Y0 X4 w0 R2 [" Q+ [ Pinside the fridge to put their food, and other roommates can't come into that space. The server is
# b0 P& d) ~( ]" U+ C; Dpartitioned, so that each customer can only use a specific amount of resources at any given time.6 C! R i* z, H. t* ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 ~& H! A( j; U+ O* N
belong to you and no one else can use up those resources. This makes it possible to serve much more( L' B9 t+ Y; J& l$ `4 Z* d/ W
traffic, faster.
1 R2 w0 H* s6 n ?7 B* f) rAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. Z+ ]8 H% _8 b+ u3 TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& e7 }6 d, v" U; k* J1 ^* ^/ d
here:
- o; [5 C6 M' Y1 E& R. n: thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 g& ^. d) @4 H2 V( f
VPS&highlight=hosting
/ p5 c" j+ b5 U% Y5 mDedicated-Hosting-vs Shared-Hosting
+ [, |# x( ?6 x% b' s0 D+ fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; t0 t# U+ T% r- k* M7 [Hosting...Your-thoughts; B0 p! s7 g! q5 u& ?# D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# ^) s G& v) IHosting Providers for PPV
: C' o4 a% V; q; A4 K: K: EBeyond Hosting l* E; d% ], K" X7 h& k
http://beyondhosting.net/; ?! `; V: u2 _, ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 r. `: \" R! `5 c( \0 A/ V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! z# j2 t( s% P9 }- S1 I
direct linking with PPV. Also, these guys provide great support.7 `) }6 M7 y- h3 p
Prosper202 Optimized Hosting- h, H: O! \) `2 `; B
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: N, E& w# u R5 v2 v* s5 p
CPVLab Optimized Hosting
' B, x. p+ a5 _- `/ ^2 i6 Xhttp://beyondhosting.net/CPVLab-Hosting/
^# Y8 Q1 a( w c# V! w; IDomain Names for PPV n/ X6 r5 l7 _. I. @3 O: A
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* S) X( s S! } p+ u9 {
where you're going to host your tracking software and your landing pages if you decide to make them.( l* u. ^# N. w! _3 `) V
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 a l$ n/ G% }, [! kbland one is fine to start with, to host both your landing pages and tracking software. The .com,
' ^8 V. z- U7 a- ?% O6 _. v- D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 p) }1 l, f9 C- z% l3 Z7 a
term or build a whole website.
' Q1 a. r/ M7 |2 P9 n6 O, SAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
`7 b/ J" G& L) ]0 s% V- Ctracking software on your domain. This is really important, because it is necessary to track your
3 c+ v3 h3 y0 n% ^( l. Iconversions down to keyword level so that you can optimize your campaigns. Without proper2 I) i, U% M/ ]8 }" a' l
tracking, it is impossible to know what is working and what isn't.
" f! ?% i6 G9 k9 VTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ w; \. p" g' E2 O8 P* G: k5 L# h
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" z: n" P1 l9 _& B, W" YProsper202
& t: b+ Y4 F0 }5 r$ k1 f9 I. Hhttp://prosper.tracking202.com/apps/8 b" e, K+ w) P: `) {
CPV Lab9 u, |/ ~9 [" {6 w* ?! Z* ?
http://cpvlab.com/4 N" W9 I% y% Q3 I4 I9 C8 B
CPVLab Help Videos8 d% U8 O& d) U a7 w2 t
http://ppvlab.com/oweiw/oiurw/vdm.htm
. i5 z6 V" D9 {7 a% }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ ^; m* Q2 v* q" J/ S" f
industry standard.
3 e, P- {: J; T; q5 K, L, o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" N6 T* s \5 n3 z# j% y7 NCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) z0 b1 J7 l: O |
good support if you have problems with your installation.
/ y, P) t w( G/ Y! tTracking 202* t- M6 d! O% v* _' `" Z$ I5 `
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 R4 y F5 m! ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 _! h/ U' z7 z8 I
area.
; [2 N$ S( V* z; {. OIf you choose this option, keep in mind that your tracking software, one of the most important parts of( _. u. ?8 k5 Q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 R- q4 f/ J6 w" E; {
interface, and their hosting.6 C+ A2 V% ?3 A/ v+ [
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
g2 T& o6 @- J5 Qand targets which you are bidding on. Leaving this up to chance in order to save money could% d! ?9 @( D. T8 V' Q, j! y7 {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you5 z# r8 d" ]# t" L! k+ |
were using.0 }! e7 Q# l. [1 I& q6 M! ~
Choose An Offer9 t) p' S' C+ \0 f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 R/ V6 b+ s4 |. h& y5 }# j" R2 bLesson on Offer Selection3 o% J6 P6 B) {: w6 s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, k: e# A, d8 q% u: j S; L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( r! Y) a; R5 o
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: d; [5 D% J7 {. A5 K1 W' z
LeadImpact as the traffic source.- Z) l& m, F- Y( w3 J. _) y
Now the best way to learn how to put all of this together is to just get started. For some variation in
( e2 h# j8 T" v6 W+ J# E* D! hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! X. Y" n% j6 Q6 z3 n; ?0 |/ w
campaign.
" ~% R$ Y k1 s4 pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 Y$ ~3 }: N4 t8 ?* spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 g, T4 C# H7 [! d" E1 uthat all traffic is accepted.
8 c$ \7 {! L7 j5 t: |First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% t ?: y; p3 x. @2 w: q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# [7 J7 W3 w- a4 p9 ?0 H
get creatives like banners or images specifically for the offer.7 k& M' b, y! c; Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) l) c5 _5 [0 h) i0 j8 f. gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. {" O5 y6 j5 d+ Ztrack my keywords. Without doing this, it isn't possible to see what's converting.+ z) e' w" K) Y$ x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ ~6 P9 }, o/ v' w: v$ a# r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& }6 O( C- t+ V. M
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% T" l' n/ U" r9 P' Z6 O- P' Nbottom of the page:) {9 f+ p: e0 {5 o3 W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
# [' L5 L0 X, R( \' }Click on the offer → pixels → Add a new pixel and this comes up:/ S! I6 C4 ?1 ]' k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: X! P/ ?8 o' Qfrom your software into the box that says 'Enter URL of image to load'.7 {+ l$ E# r. P6 ~1 |, @! d
Once you do this, it should look like this:
9 ?: h1 w; P' I% e. E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, D: _4 _7 }1 N
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% }" j3 Z f" f7 M( l6 [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- h# g _# v# g- |- I/ _
Prosper or CPVLab.
! @. P% H. Y+ t$ R0 S6 }3 s/ s- I P( I
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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