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PPV GUIDE [PPV新手入门][28页]* e( B1 ~2 [: I& o3 l% t
详细的请下载电子书！9 m# ]! q% }- b! n9 y
9 Y% h/ E) x: J$ U
& o3 J! }/ y5 }* w p
Newbie Guide
, b7 A4 N7 \( XPPVPlaybook.com2 s# D/ |8 B7 W E
Tracy Shaffer; w3 o: U! z7 E" w1 o
David Ford: P0 T. R& Y8 ]! ]# y& Q6 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- W3 g- s5 o1 l6 ^2 @1 x
Getting Your Mind Right to Start Affiliate Marketing
2 [( E6 Z8 E9 S& j. R; LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 a. ]0 l8 c- t2 a7 W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 }9 H4 U# P. ?& pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 o+ J0 n- W. w0 a7 R
with any success, these claims are laughable and far from the truth.6 V# i z- k% Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 e# |7 |+ N9 ^3 ~. f( |0 Z
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( }( x3 q9 u5 s& l8 T) f/ fthe ability for a marketer to be a one person shop and make an incredible amount of money with low3 C9 ]* w! ~4 d, Y+ ~
overhead.
$ J+ _! R( O" T8 y; XThe winners in this business are the ones with persistence when nothing works, who know there's3 r q5 S' J3 d& O+ {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 \! f9 `& S* C+ T- \4 M& \+ w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% Z7 t0 M0 K( N7 T3 ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 d3 a, e9 J8 u$ QMost of these things happen suddenly and without warning, and they all contribute to the amazing
# d6 x. | x- V& g, x; b( {learning experience available to anyone with a few hundred bucks and the ability to open an$ H* W) ?7 b+ d4 h3 |% V* L6 \
advertising account.
+ ?; \; z1 t+ sYour competitors are willing to work at this around the clock. This isn't a push button, instant business. c3 g$ m0 W3 ? G/ U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 i! O d: Q0 h' z5 N' x; s D
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! s# D; t" @* c, ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ }% G( b: j; h v' jWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 _( X# ^2 E, t$ d7 }; E! S( Fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* A' N; ^! V4 @4 b9 z: Bstarted building., w2 ~# k) v. e" }0 V
Things you need to get started:7 Z' P1 d7 V, F# a, f& b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 g }# G$ b, B; m/ R7 m5 y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! \3 N: F6 d1 g" t2 U0 Q9 w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
]: q' E; e* j& L8 a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 W8 f, J# I, `$ ]8 r: s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: d0 a5 @% ~! F5 K) m4 iwith PPV.
+ }" F l3 M4 D$ v1 I" Q0 x! m! x9 [) BBasic Getting Started Definitions
5 ]$ }' j4 i1 [' L( i; pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' s7 X4 K$ v1 Z5 saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 l) m, Z) Z2 z8 k- }; u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 V& a9 }) S5 D& t0 ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& q+ W! Y6 D. B/ N' t! SCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ w1 S- r1 [2 O }9 \
receives a commission on that product. An example would be the Amazon.com Associates program,, c& |5 a+ l8 E
Comission Junction or Clickbank.4 \- t. h+ m4 t) t* c- @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, l; @8 s. v" F# r/ g
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 X( G) r' g9 Q1 g
buying a product. An example would be Ads4Dough or Neverblue.! l& `& D7 t- j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 u8 v5 u: l" z1 Q6 vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
1 r$ R7 A" c& o% y" A+ Vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager' @) h# E2 \4 D' b m, I1 V+ M) w0 k
right from the start can really help you.
. G `' k1 ^6 r# z. w2 K! cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ S6 O% I) v% L. R* ~( {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( P/ F6 }+ `# uview, starting anywhere from .01 or .015. ^+ w* l3 z* N# X& G
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! @; E) _6 i4 G) w5 Rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' F l8 U+ |4 PMediaTraffic, and AdOn Network.2 X; z. O7 \* R; |
Don't popups get blocked by pop blocker software?$ a# }* [4 }. z6 {6 @/ O0 @
No. Popups are served in a new browser window as if the visitor had opened the new window
( r% }- {. Q' W0 s1 l' ?; Jthemselves.% `) [4 B$ F T* C
How many popups get served to the visitor?
1 h, K( ~6 I+ E+ R7 m$ IThe number of popups served varies depending on the PPV network. Some pop more frequently9 I( `4 U7 d1 ]! n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
H+ J v9 i$ L, e: Mserving this kind of advertising, so they have to toe the line between keeping their software( V+ b6 w/ M; k- s
downloaded and still making a profit.
' j% p5 v% T) i/ x7 y \Isn't this type of software bad? Why would anyone keep it on their computer?: Z8 `5 n5 J6 _- {6 D
No, this type of software doesn't harm the user's computer.
. w3 F6 |5 X6 ^; _: ~ Q" U. sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& r! o+ f; O% ?2 ]1 L7 f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 N r4 L* Y/ V. Q2 L4 \+ ~
that they can continue to have access to the incentive.
! y3 `2 t W6 m* f; V( b* i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! \) J3 \) P, T9 k1 z: \! {
How to Get Accepted into a CPA Network+ }4 x/ N5 H& x n/ c) x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 ]6 x) t7 b$ \( r% a$ g- S
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, J& J* c5 d& {/ x/ Zdifferent networks.
5 Z3 z, s; k3 d. w4 EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 y$ r3 x7 X5 L" H. `; W5 A8 g
application and be as specific as possible about your promotion methods. Usually some time after
1 }9 q% H$ E. v/ W. _! X1 p& Wreceiving your application, the company will call to interview you. The phone interview is a critical
* [7 R# A- l3 p5 d* rpart of the application process, and most networks will deny your application outright if they can't get
$ a2 ]: i4 {/ l+ ~, z% B4 jyou on the phone.% ` p+ S& i! h$ F7 g2 ]
Often, the person who does your phone interview will actually become your affiliate manager after
! s! R- F: M& A" F. Byou get accepted, so it's a good time to put your best food forward.( F( |- Y8 p! P, U% J$ f- j* i% [
You might not relish at the idea of someone grilling you about your internet marketing methods over
0 j8 m4 ^0 m- f" ], e2 `the phone, but trust me, this part is critical. Have answers in mind for the questions:6 S# U, b6 Z# Q8 L0 n% {
What methods do you use to market offers?
3 K2 T: B4 y8 R" {Do you already have a website you will be using?8 }! Y. q! ]/ o% ~/ Y
How much is your advertising budget?
& d l1 C0 L( g- D" n9 FWhat other networks are you a member of?
1 L" K+ I, f: Y! k& D# a5 f6 V; e6 ~Who are your affiliate managers at these networks?
9 L: }0 ^% M6 D0 t7 bDo you use social media (Facebook, twitter, etc.) to market offers?
: |9 U8 s4 w5 I; Q- Q2 W: l0 EHow much traffic can you drive?
* D0 z8 j; F- X7 d/ }& Z7 cDo you have a personal recommendation from anyone who is already a member?* Q( @! o6 T% r% I# [3 z
Once you provide satisfactory answers to these questions, the network will approve or deny your6 t8 g! n( `: y! g- f: D
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 @( H8 k1 a! S3 o% d. jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
- x. w; K& I! I7 n4 T5 x. S2 lfor the network can be helpful., _2 k/ y. ^* d, Q9 ?/ X4 g" i. |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' p+ G/ N+ Z$ D% S0 jSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 J2 b* O3 u$ F8 z+ R9 q0 ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! ^. _$ e" \* i- Q3 I6 E0 F
people can open a lot of doors as far as networks are concerned.6 r7 X; e( U5 o, i
After You Join a CPA Network) Y" ?! D) s+ _3 v% {+ ~9 s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; S( b7 Q8 _. Q, \' R6 c) v
and make an attempt to get to know them a little bit., U- i, l7 C! s" n" y3 w
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 x5 s; N3 d! c D2 qweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ D$ ^9 M2 e- y" K0 } a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& u/ j+ P1 K# w6 L( K- Dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 @, `: m4 Z% |# H% jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# Y& k* B! H3 j) | x
email.4 Q b- {! V+ f5 a9 @, N
For more helpful info about dealing with affiliate managers, check out:
E8 X: t/ G8 ?& m: Z7 \http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 v, m) d0 C/ Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/. I6 F7 \# P2 N6 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: {; P. t% _+ r+ L
Set Up Web Hosting
3 j! \% l5 Q* v- e* q9 M. `Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' y$ m: L- }& q( K9 r* t0 m# V2 qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 Q0 V7 {* P/ W" E o R' ^2 T# B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. i# n2 w6 }1 y( n* o- J" |whoever else is on the same server as you.0 [" {: J1 H4 e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) B$ a6 U! @% A2 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 _0 x+ Q$ ^, D* q) hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 H- V9 Q! }" Q( J8 `To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 [( f+ {% V" o6 U5 @6 d
house full of roommates (hosting customers).! d5 O# B9 P" I+ J- F: @2 R6 j, ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside
x3 K' }) Y" S0 j; |1 s0 n5 Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! H# L% Z. i4 x
fit.
6 Q7 I8 p% g9 \, c- h1 HSay your roommate brings home a large turkey. They will then take up more of the refrigerator than9 ~/ `! k4 |0 V' ]- E: d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, f8 {5 |# P5 ^! F# B
their food. Everyone else's food in the house has less space to take advantage of.0 o4 g- U4 r% v4 S! h5 k
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 l7 @) \' G- M" o' Xany type of hosting this is a bad thing, and especially while running PPV traffic.' W( J0 P7 K, a4 w- k
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: O3 P* q1 a0 R1 \7 binside the fridge to put their food, and other roommates can't come into that space. The server is
1 l0 e/ z9 z1 Y" s2 \partitioned, so that each customer can only use a specific amount of resources at any given time.+ c6 J) M, X4 T$ o6 s+ A4 n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) p8 c& c" t' Z0 G/ ]7 R
belong to you and no one else can use up those resources. This makes it possible to serve much more6 U2 J7 B0 _/ p: ]/ r7 Q
traffic, faster.
# V1 c0 h* ^1 E; H. O1 }9 }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ ^8 q, @5 X; D) \1 j. c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 q0 s3 Q" i0 J% ?) e, U+ c+ ^! w
here:
1 Z9 o7 A5 V" c3 z4 B% S, c6 N3 |4 Whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! t' l# J* `2 h% c
VPS&highlight=hosting% z/ ~! B- n$ Y4 c9 }# t+ J1 X3 Q
Dedicated-Hosting-vs Shared-Hosting
* O( d% [ I5 d X+ `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( @* G0 O8 |, O& I4 y! t) P! RHosting...Your-thoughts
% d; L& I L3 ]2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( v7 V" `7 D. N4 W2 X
Hosting Providers for PPV4 \' `0 c- {) ~
Beyond Hosting y0 b5 M- {$ K9 [, u* \$ F
http://beyondhosting.net/ B- {" C$ r+ y" ^, f) i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* K9 W# f& n* n3 O' P5 R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" v' [, C8 m3 J2 H m# G6 q) p1 R/ E
direct linking with PPV. Also, these guys provide great support.
0 S$ C+ l% j+ M- W. ]Prosper202 Optimized Hosting
: s0 ~7 |7 c$ w! c Thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 y% z2 g# M) j7 M
CPVLab Optimized Hosting2 r4 M" z$ G$ H
http://beyondhosting.net/CPVLab-Hosting/
$ u1 i G6 K: t% J6 Q$ T* d% c* ]Domain Names for PPV
5 x+ {# s! L3 \. D8 TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' ]# z N4 v* H. B; _' W9 Jwhere you're going to host your tracking software and your landing pages if you decide to make them.* k0 a" P: G8 i7 c8 t9 D2 A! Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) G$ B, |( u# q4 Q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* ~' e7 B0 d. V. c) V6 U z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; p- `6 G2 e$ G% {$ ^term or build a whole website." N0 B( \4 Q# G7 Z" R
After you buy hosting, a domain and get those all attached to each other, the next step is to install% j3 B7 n1 {' N
tracking software on your domain. This is really important, because it is necessary to track your
; X) `0 ^1 b3 q" m( Tconversions down to keyword level so that you can optimize your campaigns. Without proper% ? e9 D5 e+ y4 s' T& X
tracking, it is impossible to know what is working and what isn't.! s7 N; U* q8 s0 q' e$ N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) @* v/ B1 w4 u7 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) l; j( a* J, _# X) X4 K& DProsper202
2 Z7 g# p, N1 J/ R) G* H4 nhttp://prosper.tracking202.com/apps/6 F4 F8 k* j# b$ r5 L. ^. M& E
CPV Lab8 O/ m3 u5 Z& D7 K3 F! B& l( F
http://cpvlab.com/
: v# C" `: \3 t1 u7 k# L" vCPVLab Help Videos3 Q( @. u% V/ L' d
http://ppvlab.com/oweiw/oiurw/vdm.htm9 T4 Z9 B4 Q t: n' [0 R$ P/ c+ N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, I4 q. h9 X( a G+ bindustry standard.+ u+ |9 ~# n+ b- M+ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ u7 j# Q* q- ~ }6 z( Y8 n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: n9 G' i* ~3 @/ n9 |$ r
good support if you have problems with your installation.
. X2 |$ j1 U8 I. f7 f+ i7 PTracking 202; ]* I6 h9 b% u& _5 H4 M
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. \, M! p2 {, `0 G6 x; }" D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 O9 N, a& [' r+ @. C4 y
area.& E9 r t$ M8 p" b2 J l
If you choose this option, keep in mind that your tracking software, one of the most important parts of% T( s& ?# Y' Q3 o9 V4 i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# ] m* | _% o* y) b4 \( l
interface, and their hosting.
5 Q& I2 z8 L( s/ G- R; @: kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords1 G+ h; e6 q9 p5 M' I1 K
and targets which you are bidding on. Leaving this up to chance in order to save money could
* F9 Z7 q, X2 f$ c* M# Fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you% m- ?, o/ [# c( v5 a/ F
were using.
. J* `0 \3 H* _Choose An Offer
4 ^+ F* Q k# r8 `5 r0 f4 }* BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% Y5 J8 G2 l0 _! k1 x! }) B$ f" _Lesson on Offer Selection2 X% k5 j/ W8 u5 o
http://www.ppvplaybook.com/forum ... on-Selecting-Offers" ?6 A$ q8 `8 w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 ` P \1 W. R% JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# b$ d7 w3 r1 z, q
LeadImpact as the traffic source.% G- q3 X6 m* _
Now the best way to learn how to put all of this together is to just get started. For some variation in9 n3 a+ }% X- O* _; n
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* H$ ]1 H5 S, v6 Q. Y- ycampaign.
) y5 v0 D" A: D1 m6 `( G. p, ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- B( V. ~* n. [& Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 P* z1 S: e0 D* {5 Hthat all traffic is accepted.
6 Q% D: d% u* T% JFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 Q5 ^8 w' _: F ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ R5 ~5 {6 B0 t8 ^get creatives like banners or images specifically for the offer.. z6 d$ \% ]. |+ |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" J; m' |0 b% J$ J2 t: T; R' P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ P# I2 p4 M! u5 Q; Ptrack my keywords. Without doing this, it isn't possible to see what's converting.- \* W/ R, k$ r2 x% R3 I& I
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% I! P& X$ D; w6 L9 R' B% c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" a4 X2 M; C8 j
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 ~& Z6 B# `8 U# F1 ^3 Ebottom of the page:
. W- K1 l1 R5 i8 }. LNext, I have to cut and paste this pixel into my offer at Ads4Dough.2 |" f/ y4 {5 g7 r Q3 Q( c- h
Click on the offer → pixels → Add a new pixel and this comes up:! y0 a/ c( ~4 p9 y! W: Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 v# H* Z5 z: q/ |% W. ?1 I0 ]: L0 i
from your software into the box that says 'Enter URL of image to load'.; P: _$ b( `1 Q
Once you do this, it should look like this:
: |+ D: L) a8 d6 b# R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# _; _. B* J( ^ c4 W, nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 | v' Y. a1 X4 @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either I- n5 r% Z; c# c3 D: Y, \
Prosper or CPVLab.
% y* K, R: t1 g
4 g+ d9 J' G3 j. i% D |
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