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PPV GUIDE [PPV新手入门][28页]
, c8 \7 s3 E2 C7 B/ y详细的请下载电子书！
& l! }5 z; @' b3 q& e3 @7 @9 V7 [
! M `: B3 R- o
$ a/ Y5 R$ l8 p% {/ A( H2 ZNewbie Guide! S( N/ }7 z4 Y% k" Z& g2 P) H
PPVPlaybook.com
& g3 U5 {1 ^# e/ f- _) U% gTracy Shaffer
! O. m' Y' F8 X NDavid Ford: v& L7 H( h) X5 X/ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' X. z0 j' w1 V1 JGetting Your Mind Right to Start Affiliate Marketing
% r5 c) S) i$ @" yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 D F, b3 r, @: s4 e# {+ z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 X0 g$ L! m1 F5 `+ x9 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 l: ?% O, ]4 b4 G
with any success, these claims are laughable and far from the truth.
4 Z& R4 k& x# [4 |. SAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& e0 n# ?# C( C9 a) N6 H7 [5 Jflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 V5 J0 I9 h1 O8 M qthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 d' i& K3 Y6 C
overhead.- W) }: y6 g1 @- n
The winners in this business are the ones with persistence when nothing works, who know there's$ Z& x! C5 _8 U' V4 A/ h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! j, n* O- k. Q, v8 R! {
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& \4 k. d) \: W% u% x1 v; Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 Q: W2 Z# P$ r9 y6 o
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 \6 P* m' A" w5 K& |! ^6 y4 f+ d
learning experience available to anyone with a few hundred bucks and the ability to open an
, m& }, u0 v2 v) h, L0 tadvertising account./ v r6 l1 {. A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" z* q) l7 d0 dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 @, Q _0 v; @$ w6 F) o7 t5 |
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 `& b2 E7 U( L! s8 |, Ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& e; s9 u0 [8 _6 J1 y$ X9 g" OWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ \, M- O" r. `1 B0 K; }) \
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 A8 V. Y2 o( C' t2 ~( i& }
started building./ G# ~# r: D; ?0 Q; O3 V
Things you need to get started:* ?) o$ X6 t; T/ |2 k( p9 `% R2 C/ k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): s5 |6 p" E( Y9 a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( {& ]# G6 l: E& D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! W( L7 y' k& ?4 _* R) ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 B+ n+ K" ?. Y8 j" }! {This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ i3 x( J- K8 c( c- R' A' T
with PPV.
; E1 |; _+ j: r; U' H( @- O. g! CBasic Getting Started Definitions3 S, q' c# ^% m3 ^( r
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' D5 e; m) X# U0 k kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main \2 _) I% h- Z0 y1 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 h* z+ ]* G+ ^/ S6 y) Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ t5 C" b# \/ W9 h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 w% q& R. { o: dreceives a commission on that product. An example would be the Amazon.com Associates program,
) n: H" r# m9 I5 X7 GComission Junction or Clickbank.( o: ]$ C. O4 b- {# O6 H1 _1 d: A' f& H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' S% X: f" Y; G2 ^% f0 ]# c- \an action like filling out a form, submitting their email address, signing up for a service or sometimes q% g! ^* L) |/ M) ], W w
buying a product. An example would be Ads4Dough or Neverblue.: F) f3 h* S5 `3 ], I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 g& G8 ] G, M1 y: Q$ {
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* \0 M( x" n- Q6 crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 \3 V9 `, L% {+ V1 ]4 U Mright from the start can really help you.
3 S! B7 c8 `0 n: E$ \$ t1 ]+ |PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 ]0 `% c0 y, z! r4 j; B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ `- G% C4 ]: S5 u4 N* J6 }
view, starting anywhere from .01 or .015.
. ~0 j8 q, g9 v5 x6 sIn order to use this type of internet traffic, the affiliate can sign up with a number of different. c4 o, G l5 e1 ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! v* `$ C0 ]8 g' H7 y5 H$ I. BMediaTraffic, and AdOn Network.3 g5 y: D( S. D; z+ u% h( d% N
Don't popups get blocked by pop blocker software?; h- x8 a8 v! E, }* f
No. Popups are served in a new browser window as if the visitor had opened the new window
7 p5 i9 Z6 w# K* D5 athemselves.1 j, v; }. d1 E& j4 ~3 |4 P
How many popups get served to the visitor?
% U! N6 R1 Z7 M: P( UThe number of popups served varies depending on the PPV network. Some pop more frequently* u$ X) b& ?0 G, J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 b9 O' s0 \; C* sserving this kind of advertising, so they have to toe the line between keeping their software
1 W3 ~5 m8 { y8 |downloaded and still making a profit.6 n+ R1 l0 k3 O. K+ M( S# f
Isn't this type of software bad? Why would anyone keep it on their computer?
# S9 [8 v+ D( O) P: L9 fNo, this type of software doesn't harm the user's computer. V* t# Q6 i( E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 @4 J) Q/ W2 b0 E, Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
) f0 u: u# Q" s8 N% E. nthat they can continue to have access to the incentive.
" l% E0 d7 k, u& Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# T2 c- M. `% e; E( j* I; j% H9 ^How to Get Accepted into a CPA Network! W# t6 x, a2 k$ G1 e5 Q; E _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& J& O7 i6 f9 ?- @) o- `2 }! R0 i
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 z6 `* Q. @; H# `0 {9 Q, R
different networks.
1 b; x5 @( N* Q, xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( p! X0 K- M% x3 xapplication and be as specific as possible about your promotion methods. Usually some time after
, e3 w$ E2 K7 o( C/ @6 y! preceiving your application, the company will call to interview you. The phone interview is a critical6 W5 c4 x$ ~$ o" @7 E+ F: q
part of the application process, and most networks will deny your application outright if they can't get
6 ~0 i0 t5 H( o# Dyou on the phone.
5 D2 b' A X2 IOften, the person who does your phone interview will actually become your affiliate manager after4 u' w, ]: l% n' v# d# q: W$ U
you get accepted, so it's a good time to put your best food forward.
: Y0 H: p# d/ j3 y3 yYou might not relish at the idea of someone grilling you about your internet marketing methods over4 i8 F3 N. d! E. _6 I8 M
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" D/ r3 O: i/ CWhat methods do you use to market offers?
* I+ ?; e- e* ]2 I' e3 WDo you already have a website you will be using?1 B0 k0 z& K/ E: x! [! Z5 X$ _4 S
How much is your advertising budget?/ I& f& X6 t- H0 m
What other networks are you a member of?
! X+ A6 u9 h' k& TWho are your affiliate managers at these networks?
, |3 v3 o0 M( l6 bDo you use social media (Facebook, twitter, etc.) to market offers?9 g; |. u6 Z) o3 `
How much traffic can you drive?
; S: p7 p" W O. ]# H/ _4 |; i g ~/ XDo you have a personal recommendation from anyone who is already a member?/ b5 l# N `, d% ?5 `
Once you provide satisfactory answers to these questions, the network will approve or deny your. M" k( C) ?* Q+ K0 P
application. If you get denied, just keep applying or call someone on the phone and try again. Be, t9 r& z6 h z0 u$ P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 D W3 q+ K" O' \) u! qfor the network can be helpful.6 r) a8 O7 d( \6 U. R# l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 n$ w2 J2 c1 P% ^" l( x) B, q Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) \- S- B8 ?8 _. Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 D! K, g0 t) }) T/ M7 Fpeople can open a lot of doors as far as networks are concerned.
0 M& B" @ D; \After You Join a CPA Network
$ K# B/ Q# E' y9 [+ u5 j4 {+ u$ @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 m' D% _/ {1 cand make an attempt to get to know them a little bit.
, E* c: Q$ _: b: b3 ?3 S$ HFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. T$ ]/ ^5 e6 G6 t9 Y/ [9 z! P! yweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 O+ L' T, K! ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; ~8 s* r; \4 D1 C( r" J4 K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 P' w- i% T6 U1 F% n5 N9 u8 F! Pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 @/ q/ ~! Z( x2 u( remail.
' Z" X2 d v( D9 U7 V6 S% s+ iFor more helpful info about dealing with affiliate managers, check out:. D8 s% k- O) i( w) Y* H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 {4 n) Z( |# I; W2 U* y4 |( thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
+ j* c/ j; A; ]+ ]8 {! ]9 `7 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 r5 ?% i, L+ C, r [. GSet Up Web Hosting; ?, K: y3 W6 k' I
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ k; N5 S$ Q! c: |( {* O- Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 l3 L% @, ?0 n* g
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 a! J+ `' a: Z* I8 l) ]6 f* x
whoever else is on the same server as you.
- T1 E" d d, N) \. s2 S2 W6 OSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" s; Z3 @$ {% F' N4 m( P
enough that the visitor can't close the window before your pop up is even shown. You have about 3 ^5 { p# }. G# {8 D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., L; M# k, o; z8 V& B
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 e c1 E0 l w' n! Whouse full of roommates (hosting customers).
3 \& z8 K, ?( E) P/ ]+ P; p8 PIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 ^0 Q8 ~( D. S3 Pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will3 R2 f% g S; N, i# b* m2 u
fit.
( ?! @0 G% d$ t2 n; s7 vSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# G5 f4 x; H9 |& b+ V7 S1 ^the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ @& W' W1 D/ `! \$ f
their food. Everyone else's food in the house has less space to take advantage of." o9 ^/ k& L8 ^, X) b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" J# r; R! M- m6 o: I
any type of hosting this is a bad thing, and especially while running PPV traffic./ |7 t/ T8 {% r5 e
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 R( S% |) o+ F! q' Y- r
inside the fridge to put their food, and other roommates can't come into that space. The server is! N! z& N$ ~$ O. i5 J
partitioned, so that each customer can only use a specific amount of resources at any given time.0 C0 V# Y* ?; a( Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( c, V2 P* M: ~ n% C( tbelong to you and no one else can use up those resources. This makes it possible to serve much more
! Y* E l: J3 y; e6 f3 z0 _5 ^; X3 Ttraffic, faster.7 F$ y' ]2 X! ~' e" C D
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 m* [- H4 [+ l) pAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* V" @: y. K+ e' @# S
here:: r# ~1 ^# j- u4 ~9 k5 x& z7 v3 {
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' G$ u6 h M5 r$ Q2 L. B" X( LVPS&highlight=hosting
6 f; S( _- w$ e+ C/ ~Dedicated-Hosting-vs Shared-Hosting( `. d4 g; V9 D9 v: G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ V' V7 o$ c t! Y; T9 _' D- ~Hosting...Your-thoughts
& ]4 R% Q) @7 P/ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 _- n( T' p2 S6 a4 Z3 FHosting Providers for PPV8 `7 d' r# U2 _
Beyond Hosting
4 i8 E, N' Y, E6 {$ N# }* E$ Chttp://beyondhosting.net/
0 Y* G, U: z% _4 n8 H: NWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* ~' K) {) C/ k) xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 v( x! t9 h8 y: N0 D) H' R) O& c
direct linking with PPV. Also, these guys provide great support.. u; g- y) S1 |1 w! D2 O0 b8 G" |
Prosper202 Optimized Hosting8 H3 Q$ w) }7 {: g- F; [4 }2 A$ x8 s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, q; ^+ |4 L6 R& ]
CPVLab Optimized Hosting2 x& q9 N( p4 T1 T" [1 ?
http://beyondhosting.net/CPVLab-Hosting/+ ~3 c8 n+ [6 K! A$ [) G
Domain Names for PPV
. Q, |5 B/ ?4 a E% ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 p7 e, ^0 j; U; Z# A- Lwhere you're going to host your tracking software and your landing pages if you decide to make them.5 E% `' V4 K" T9 d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. b1 H! d8 M5 z. @. D, |bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ v- ?' i3 p+ Q. H4 c( h0 i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 ~2 c6 U8 p" X2 ~2 M
term or build a whole website.
& `* v9 H5 L( X* pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
9 R% R; X* C& G3 ctracking software on your domain. This is really important, because it is necessary to track your
. |+ W2 n8 ^6 ^conversions down to keyword level so that you can optimize your campaigns. Without proper
# {! Q- ^) ~; N2 e1 ytracking, it is impossible to know what is working and what isn't.
* D; b' J, j# \2 C: [% M' STo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( ^, y. T8 h0 c& l: m6 a+ O
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 {/ O0 v L3 e, J1 W3 x
Prosper202$ ]$ M7 { _5 i4 Z( N
http://prosper.tracking202.com/apps/
8 k& h* O! ^4 L( uCPV Lab
" |% g0 l# o5 H% T I9 Lhttp://cpvlab.com/: x% N9 V4 V5 f) S' Q1 ]. s; E
CPVLab Help Videos+ R# s% @9 N) o0 w* V- S+ h
http://ppvlab.com/oweiw/oiurw/vdm.htm9 s! E+ Z8 v$ d6 f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; D2 h# c" E, Z! P( C
industry standard.. u% {2 k, | C% x ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' M( T5 C, e3 {# m+ r7 Z) y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 i2 @. ?8 k( ?) Q0 y' ]- C
good support if you have problems with your installation./ }/ V* X5 `3 D: g1 \& n
Tracking 2029 S# }4 O2 S: j4 X
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 s- _6 Y0 d% M6 s. G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 u* f) {( O1 K% m
area.
/ o5 t9 Y) S. f! E CIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( P, ?3 T+ G( i$ qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: J& i: E7 \& R) M3 m2 d# sinterface, and their hosting.& s# c1 a, Y# J) [0 Z, D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& ~$ X( V: w0 W L0 C F" y
and targets which you are bidding on. Leaving this up to chance in order to save money could
" U) x ^ W) ^7 S4 X" fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you$ S$ W/ c+ M$ M" c7 l- s+ q# q
were using.& @; ^& ~5 l. v4 S5 G! T" g
Choose An Offer
4 m+ o+ r2 D# z" `# j; N/ _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 v2 M; C0 l- b3 WLesson on Offer Selection, k% r( l( g0 Y% Y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers8 [. f! W/ \4 x$ k o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* t. z1 E, L0 x2 d0 B+ o8 [, q8 A, e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( ?5 j i& M1 @4 d7 [7 \9 z; p- k3 G
LeadImpact as the traffic source.) s+ _: C' \; G
Now the best way to learn how to put all of this together is to just get started. For some variation in* j( @% ^8 n6 l# c/ t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" n6 w* ~, J. f
campaign.
' }/ R/ ]. |; ]" R2 X1 A( v% HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( x3 N) P/ H. u) vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 u- ^ Q; m J: othat all traffic is accepted.
+ S- F, X3 A/ R) o: J7 E$ LFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) f w3 a, w* ~, Z! z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, ^2 w4 M& H& N |get creatives like banners or images specifically for the offer.( ^4 d" ?; S; W5 g" ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 Q& s' i- D" H5 I! g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 C: e& C; B% m
track my keywords. Without doing this, it isn't possible to see what's converting.% L' c, s4 n' V2 R3 x( X$ c$ N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; @ T b9 D# l, v# G3 p% q) r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! e) F2 K# O$ }- G
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' G0 o" b% d. R- C9 I
bottom of the page:
1 p5 K8 `+ n' g+ v" l. ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 {$ t8 ~+ \0 d3 |
Click on the offer → pixels → Add a new pixel and this comes up:& ^2 K0 F2 Z# h9 P7 K
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# s8 A8 P: P' o0 Y2 ?from your software into the box that says 'Enter URL of image to load'.
8 I% v/ Z2 Y3 w9 KOnce you do this, it should look like this:
3 d* `; {/ Q0 o; [5 z& k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ \. k4 s: I, z! L4 w7 ~! \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 c$ ?- h! K0 G* p0 ?& Y: d: c7 S. UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 f4 q: u5 i7 `# r7 \: m i" v b/ [
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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