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PPV GUIDE [PPV新手入门][28页]0 V* k3 d* _) J* |1 M+ X
详细的请下载电子书！
* ^2 |: p# M* @; q& Q$ x) I3 g o& |, j6 M% C- A# m4 x; z) J
w3 e! W o3 R3 Y0 v0 H' MNewbie Guide
; `4 s% Y. y4 w2 LPPVPlaybook.com
' u0 N* E6 C, E1 D* x! ` I( n, }7 uTracy Shaffer* L1 B& F- `( }4 d4 R$ i; h! N2 D
David Ford
: s U$ X1 m: K E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- a: L! Q, M5 {! G+ E# T6 u, `. R3 e/ k
Getting Your Mind Right to Start Affiliate Marketing
/ s7 ?. c6 i0 F5 y' u# G6 P1 |The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 W5 j3 _+ V: @9 v9 Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) |6 U5 u+ i. _" H3 Q6 K( Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. e+ j& k& |# y: R2 @
with any success, these claims are laughable and far from the truth.: r+ u& i2 z' E4 d* p. j6 v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 H9 d P) Y+ q( [( H! tflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ X2 j% ]4 W: k( V. p1 u2 }. |4 gthe ability for a marketer to be a one person shop and make an incredible amount of money with low% X8 L& n7 \' d' @7 z) I: g7 D
overhead.
4 U6 ^0 f! v9 X# CThe winners in this business are the ones with persistence when nothing works, who know there's; h/ M& E" y$ {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* | L% p( i; s4 g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can* {( r6 a& g3 [$ n6 p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* _) t9 B& P+ b% ~Most of these things happen suddenly and without warning, and they all contribute to the amazing
- w% v9 c6 l- B, Olearning experience available to anyone with a few hundred bucks and the ability to open an
: c$ R- h( a/ Q$ E" Q2 k3 D2 [& j5 [advertising account.$ g" J- J0 C$ ]9 x/ o9 {; p
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; J& o @3 C: wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# k* j; f7 @. L4 Q: Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 |* z# ], @% p0 [( ?trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 [* {' s. G; |( O8 NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. W! o' u9 ~% N1 ~& a+ fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ D3 |7 r# @5 M7 C5 s0 ^# _
started building.
$ V) z5 E+ d( Y) I9 UThings you need to get started:7 {' D0 P1 q. M8 ?5 [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 F6 p. ^4 ~/ z1 ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
] [5 j4 ~) h: Y% e9 F- T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
n H. ]& e( g$ @; p9 x" d) L6 o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, {: u: o) }3 J+ N. n( xThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 S7 U% ?5 e. t: hwith PPV.
( ^. P% H2 B/ sBasic Getting Started Definitions
% p c3 M# |( n: QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 }* \0 x, J& h' q" f% Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ l& x' u5 Y; Y Q$ W% v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 J" X# P3 o, I0 ` d; ]types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 A$ C9 D# O: h( ` l$ V: QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# r$ [" u% I9 \. e2 f n- mreceives a commission on that product. An example would be the Amazon.com Associates program,8 z, |! f5 k6 c1 C, x
Comission Junction or Clickbank.
S' }6 B' Z1 y3 O: X) qCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; q, J# ]' H0 w/ Aan action like filling out a form, submitting their email address, signing up for a service or sometimes/ K0 x% y8 A8 G8 f8 m; C
buying a product. An example would be Ads4Dough or Neverblue.
) ~& O" R& E: |& B- vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 m/ ^% Y/ Z/ n. n* l0 Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else* i9 r1 `( r! H j O# @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& R" V. ~8 ]. K$ `right from the start can really help you.
. W( o* E" Z$ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' M! s3 M+ ~0 `5 v% q% x$ n; Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per; }! K0 n/ v, M+ \; q+ m; n
view, starting anywhere from .01 or .015.. \" p, F$ e4 k, \: p$ S
In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 m) l1 o0 N2 [& M4 acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! [5 r N; y3 _% m
MediaTraffic, and AdOn Network.
; \' y8 ]6 I1 d4 t, a0 P/ O( _Don't popups get blocked by pop blocker software?
" a. M! ]- d8 n* Y* m7 U) i8 l+ B4 UNo. Popups are served in a new browser window as if the visitor had opened the new window) k2 c L6 {) h" z" z
themselves.
7 Y& R ]% Y$ P. p) | T' s' XHow many popups get served to the visitor?
% H' S- A a% G& TThe number of popups served varies depending on the PPV network. Some pop more frequently
% o6 n* G% b* L6 Z- j' K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ D* Q3 `/ E0 J* R1 F( i% @& f
serving this kind of advertising, so they have to toe the line between keeping their software! X+ ?, G3 K4 @
downloaded and still making a profit.7 F T5 h0 Z) f; Y
Isn't this type of software bad? Why would anyone keep it on their computer?, j& v- q& V! x/ n0 E
No, this type of software doesn't harm the user's computer.
% D S1 f' j+ G; r4 B6 U# Q- MCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 _0 I K8 l% s. s# g+ Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so' b* S5 V5 R3 J
that they can continue to have access to the incentive.
& F5 D' m% @4 G" {) H! [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 D- v9 D3 ]% k. g. L1 R- C
How to Get Accepted into a CPA Network) R: y( i- G& g4 O n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: X: a3 b- \4 V5 F# \8 y
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 w8 U& k8 i, k T
different networks.8 c# i+ \) s- j9 c+ b; ~1 T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# C" {! y9 n7 Q+ n5 ?
application and be as specific as possible about your promotion methods. Usually some time after
, H7 w/ P [+ `0 u. l! c6 nreceiving your application, the company will call to interview you. The phone interview is a critical: |* D; m% `8 p. v) M* x9 l" ~. U
part of the application process, and most networks will deny your application outright if they can't get! `- P' U% P2 H8 r% e0 P' a F# N- P% N0 }
you on the phone.
+ |. [ ^5 {, g' I' j- d. X$ COften, the person who does your phone interview will actually become your affiliate manager after
) f5 G c: }; U- n2 {you get accepted, so it's a good time to put your best food forward.
4 o, _# @& V: C7 N& `1 m7 R8 @You might not relish at the idea of someone grilling you about your internet marketing methods over
+ B- Q, ~0 c! v" y& d+ n lthe phone, but trust me, this part is critical. Have answers in mind for the questions:, r$ w, a+ p) Q7 u u* L
What methods do you use to market offers?
1 ~# i* P& i2 C! YDo you already have a website you will be using?0 h% |$ ]) D) S
How much is your advertising budget?
) j7 S) N/ U2 L; UWhat other networks are you a member of?3 }( A: ^8 E" f: ~
Who are your affiliate managers at these networks?' b9 L* c' p9 G# U; f0 P
Do you use social media (Facebook, twitter, etc.) to market offers?+ }: R# l3 c6 Q0 y2 t
How much traffic can you drive?
: r& |+ j3 z1 ?7 ?9 \2 O2 [4 q# yDo you have a personal recommendation from anyone who is already a member?
% V' P+ H c! }8 g+ qOnce you provide satisfactory answers to these questions, the network will approve or deny your/ E! t* L! r; g, R/ V" F' B5 o
application. If you get denied, just keep applying or call someone on the phone and try again. Be( Y7 y6 e% n$ j. N/ @' Q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 |4 W% }0 M4 m4 ]8 `/ P2 L
for the network can be helpful.3 e+ x8 C6 v5 B7 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 w+ _; x* }8 A2 V
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 M H6 l, @+ V/ b- Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 z) _. ?7 l6 vpeople can open a lot of doors as far as networks are concerned.
- t: |! S% `+ C1 A! XAfter You Join a CPA Network
) k$ p: |/ [. L) W! ^8 P$ _$ W4 W FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 M9 q* Q1 I7 @8 y. u8 c. D1 C' _. k
and make an attempt to get to know them a little bit.
8 O* c8 F$ u1 q8 |0 B# n$ `& [0 r! ?Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 c% U; }6 h' {% L" `& M1 m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& R4 m9 J! R4 g8 |8 N/ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ S) W; j- G. O% Q% Q5 Q3 Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 \" w( F2 M/ D, u" h1 b& W8 Z4 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, L/ |% `3 a- x3 _+ t
email.
, M; y. d9 Z7 N( ^( Q6 mFor more helpful info about dealing with affiliate managers, check out:
& X8 M% |; X, Y3 i+ ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ o: ], S# j' H
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; H* A% J1 B# p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ e$ [ M" k/ V( ]
Set Up Web Hosting- |* {1 O- y! [3 h& s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! u! _) j/ R) ~. p. X
about internet hosting. In general, you get what you pay for with hosting. When you use a shared( ]6 o! p% B. `# n
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 E9 R2 y, B' }# | Z" n/ g/ Cwhoever else is on the same server as you.0 j: Y7 `& r8 O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 i/ h4 L Q, }3 i( |4 z" Genough that the visitor can't close the window before your pop up is even shown. You have about 3
7 m7 o+ P# V3 l, N* B. Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 L u* j7 x: Q. A! z; {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
E. R* g" D, S9 Thouse full of roommates (hosting customers).) k; j1 }" f6 M3 i- y
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ Z$ O! s& r0 l; r+ G/ i! T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, T; L( @# L8 h) X+ F! \, Efit." k, @) O: Y3 I5 _* Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* G! ~3 S7 v( {8 g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 q: v# q- i- R( R. K* ntheir food. Everyone else's food in the house has less space to take advantage of.* |& D% M$ p2 f& B" Q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 C# @* }" O; C4 K B
any type of hosting this is a bad thing, and especially while running PPV traffic.
* A6 E* } i+ x4 w1 ?/ k" w. E/ xIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ _0 _0 B) h# xinside the fridge to put their food, and other roommates can't come into that space. The server is7 X6 e! }. R, m7 m7 i/ `
partitioned, so that each customer can only use a specific amount of resources at any given time.
$ F2 m. k2 c6 V4 rA dedicated server would be like having the whole fridge to yourself. All of the server's resources' R4 x& _/ S% ~' j
belong to you and no one else can use up those resources. This makes it possible to serve much more* `% \* m7 L, N( L
traffic, faster.
0 |# {* {* Y' I3 a: l0 m5 R. VAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) K" B! k" x) H. QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 Z5 e* \; W( ]' rhere:
' F/ K, {( M8 Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
}3 v; E$ F( @4 EVPS&highlight=hosting
: I- j6 ?9 r8 k4 h; p. U1 FDedicated-Hosting-vs Shared-Hosting
+ o( z `# J, w. \http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: e& P5 f5 W4 ~7 k6 K! }
Hosting...Your-thoughts
/ y" L! A3 y0 I& }% {/ Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" g r8 l: q2 ^3 x* t0 a+ d6 jHosting Providers for PPV: @1 s) x' v3 b
Beyond Hosting o+ x5 L' A4 `, Y* k! t. n; T# h! ?
http://beyondhosting.net/
$ P b- \5 ]8 g+ t; Z$ ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 M8 p" A4 z; `" v. l: Z, }receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 E5 a4 w+ O9 R' o: edirect linking with PPV. Also, these guys provide great support.- ^& \# p, g% U, E, ^$ o, U5 n6 w
Prosper202 Optimized Hosting; K% ]; q: B: o0 j- h/ r% |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ M8 m# J9 X1 C# WCPVLab Optimized Hosting5 O' M) x6 t8 H% H& s9 e0 j
http://beyondhosting.net/CPVLab-Hosting/+ ~% Q, l) D$ [ D
Domain Names for PPV
( f1 _* E8 E7 q5 dOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is }% ?, ~( s2 k
where you're going to host your tracking software and your landing pages if you decide to make them.
4 {1 g5 h* N% f E( J. WOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 W' Q* `$ R& h2 Ebland one is fine to start with, to host both your landing pages and tracking software. The .com,) n7 Q1 }* e0 s+ M7 P& Z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ @, [( T" g4 C( _5 Rterm or build a whole website.% o. V& E/ H' J; Y# U' h/ A
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 N& K8 v9 g$ ]) J0 G
tracking software on your domain. This is really important, because it is necessary to track your5 }9 L ~4 \. L% d. }* z
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 t8 `, C; B7 }2 T# I( O8 U9 d8 w ?tracking, it is impossible to know what is working and what isn't.5 {4 U+ Q+ G" @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 T7 @2 d6 ~0 z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. ~% l( S& ]2 Y9 S8 f2 F, A
Prosper202
1 {0 N |0 o- F1 X6 t0 @* qhttp://prosper.tracking202.com/apps/. d. ~9 [* @5 f- a& V- ~' h
CPV Lab! c1 c6 A1 {" t ?, I6 D- r: E, q
http://cpvlab.com/, b9 N9 H& X0 X# K9 z6 I! [2 ~
CPVLab Help Videos( K3 N6 n0 w+ c
http://ppvlab.com/oweiw/oiurw/vdm.htm
c, e6 @" G8 B5 Q( D2 ZAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 l* k! `: h- }% `" R: p7 @industry standard.+ B( z" K5 q/ J6 [+ F& z, ]3 O y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 h4 W# x% Q8 h3 Y( n: m. i2 \CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 D+ M, J4 O$ F$ X
good support if you have problems with your installation.+ @. |9 |2 q. C% R# Z
Tracking 2026 ]7 G* [. S* H6 d! k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 T4 b7 l% ?0 Y- T; m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' [- O' \0 h1 D3 Farea." O/ t/ k* H9 N( ^% S+ h! S" ^
If you choose this option, keep in mind that your tracking software, one of the most important parts of
# D0 V$ M0 V$ Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 o8 E* K- z7 }5 L! x) R3 ?' U7 P
interface, and their hosting.
, k& e: D( u d' k3 _0 gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: R7 D) \) s8 M; [. y
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 y- t$ U9 M0 ^8 x! e% Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ `2 Y3 m& ]" F9 \' |; awere using. c/ j4 j/ ^0 z
Choose An Offer$ S, O: q# B* h& D1 {
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 J B5 M9 v9 M) ?2 x
Lesson on Offer Selection! A: \/ N) g4 m P2 q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# [' x5 G. g$ c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& X# p4 [6 E7 o! F/ f$ L* r3 o
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 b& k' f8 Z4 O* F% F Q
LeadImpact as the traffic source., a* d1 S7 `0 r6 B, w
Now the best way to learn how to put all of this together is to just get started. For some variation in
`! ^! C# w2 J9 y: m6 ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. ?: I, h* }' r' V pcampaign.
c, z( Q: |% u9 D8 I* EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. ^# c$ r% C/ V, |) o0 kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 t4 b7 b* X! R3 Q, N* x- D
that all traffic is accepted.( i* f0 ^: g! z# S. _
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. C! t3 J: o: ^$ m' Q6 w! L
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 e( U: ^) e+ w# w) v* @
get creatives like banners or images specifically for the offer.6 ?3 Z) Q: R! q! `1 R+ C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 W: F/ n2 `3 O5 d! s- ^Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 V1 `) \% @) g R% p
track my keywords. Without doing this, it isn't possible to see what's converting.
7 Q( |8 V% Q* ]3 X" X* D" h( R; mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 B8 x* ~9 }( B; A, m( {8 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ x, c. a6 d& `" |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# @8 W" M4 V2 rbottom of the page:
8 E6 Y3 X4 P/ V: E' s; B GNext, I have to cut and paste this pixel into my offer at Ads4Dough./ S9 S0 z; I$ p C
Click on the offer → pixels → Add a new pixel and this comes up:$ _3 m2 ]4 ?8 G$ r3 U$ e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, w2 W) {# R% `. M7 M8 C
from your software into the box that says 'Enter URL of image to load'.2 {5 P% h- [( e
Once you do this, it should look like this:
" k4 ?+ g" f a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 U5 V; V% ]# @2 W0 gClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 d1 G0 K8 }& Y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ L. j# V0 l7 r( @6 k) W" NProsper or CPVLab.) Z! O. r9 ~+ k7 D4 h
/ P" ?: ]- m9 b6 @+ ~9 M
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发表于 2012-12-27 18:47:17
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