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PPV GUIDE [PPV新手入门][28页]$ |) ^' ~* A2 H; Z- x
详细的请下载电子书！5 ?4 P0 X c1 ^4 H; c
% [1 |8 K0 y* b( M; R3 D
% ] X$ R, c: V: Y
Newbie Guide
; p) C" J7 ]0 H$ D/ c- ^PPVPlaybook.com- i% A' n8 {; r7 i
Tracy Shaffer# M, Z# O; f2 U, i6 o5 V, L: c
David Ford
- N* Z6 n2 T" f8 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* t( Q: g9 p* v# W; z/ ]# @Getting Your Mind Right to Start Affiliate Marketing
. t0 H+ i* ~6 M% P5 A' g# b, `) iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 u% o* J: h/ O$ K* Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, ^0 |! R8 f- O: ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 C" T" A! o7 L" Fwith any success, these claims are laughable and far from the truth.
9 S1 ~- S& o$ i" t- PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 g0 c; g, P( V
flow management. The main benefits are the low barrier to entry compared to other businesses, and
* D; [4 |1 ~, f3 n% _: \0 _( uthe ability for a marketer to be a one person shop and make an incredible amount of money with low
/ g- f K& e0 B- }overhead./ r( ^+ q& k8 {, H& d, z6 r
The winners in this business are the ones with persistence when nothing works, who know there's
G' u L3 g. i8 e) {; \plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, o; ` L. ~0 u6 rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ H' O$ W/ J/ M1 l! f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% @! }, T: Q* v0 X: v6 F1 W7 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing) g" y$ I8 Z# q. _- P% w. v
learning experience available to anyone with a few hundred bucks and the ability to open an3 d' ^- t4 m. X: }9 ]! n0 b; r1 x
advertising account.) c$ H) z7 B: r' m9 J, @/ R& B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% R5 D+ n3 e; D- y2 _where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. \0 d8 d+ B5 S! l. s' N& M7 jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: K7 m8 f% Y- ^4 [6 P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 U6 u$ V1 Y! B& L
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- d2 B! v' {; ?5 e" f: }started building PPV campaigns right away from start to finish. With that said, time to jump in and get) R I3 |, S9 g9 Z7 T6 A: K
started building.
1 ?/ A0 O' H+ a: @1 E! p' l! j# |) qThings you need to get started:
! ?9 Q: t. n. X1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 e( m+ @1 c1 U' S3 P9 C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 X/ |- X, M s; R5 Y% \
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& p1 E b# |) N6 `5 d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! s+ u: U. r! b4 t
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! S/ k0 u3 i5 m0 _6 D6 m) d
with PPV.) [: @" P8 f) J8 t5 y
Basic Getting Started Definitions' N5 N$ K' n, J3 ^, e7 E7 v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 D/ u* ~/ |8 P( D, p4 `
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 s+ P) J9 _3 G# J% k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* R0 z' H, e! y& x0 _' T( gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% }# p/ [! N- T9 i* ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 @, t8 z, V# F+ Q7 v1 \
receives a commission on that product. An example would be the Amazon.com Associates program,$ L( X' [9 K7 I* T/ w' y7 a
Comission Junction or Clickbank./ J4 Q4 \, r' G! F- P5 y7 I# U2 s
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ M1 ?8 k/ k' L3 d( s! i
an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 b I$ Y; c W+ |" ?- J4 p" ebuying a product. An example would be Ads4Dough or Neverblue.
4 G: y$ o5 l$ GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# R, F; M/ _( u+ k2 c Q: h& jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else+ G) Y7 E5 }* ? x1 H6 T' F
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 n/ G1 }+ C% A4 y% I# N5 ^+ `& Y- Tright from the start can really help you.
) x! Z. w5 ~8 q, C- ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 a7 d! x$ i' U/ w1 o( ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 M7 B: x! \/ | \8 uview, starting anywhere from .01 or .015.
2 V4 a7 g6 u3 SIn order to use this type of internet traffic, the affiliate can sign up with a number of different5 q5 C: B! J2 t$ Y& U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 R" U6 m7 @3 E8 oMediaTraffic, and AdOn Network. W* X) p1 c V# Z
Don't popups get blocked by pop blocker software?
, ?1 Y" o. T5 M, C ^No. Popups are served in a new browser window as if the visitor had opened the new window: P1 t) g; ^9 f h7 W/ L
themselves.2 M8 X# p% N2 C3 w5 a* y
How many popups get served to the visitor?
& Z n5 a+ m2 a' SThe number of popups served varies depending on the PPV network. Some pop more frequently$ _/ Y$ I! w6 h' F$ ~& ?* u8 B3 c
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 E4 ^2 k( z4 ?1 yserving this kind of advertising, so they have to toe the line between keeping their software
% s- n7 p$ J: Z* e3 {downloaded and still making a profit.
2 D5 Q9 W% ]$ O1 z, f5 s4 n( ~Isn't this type of software bad? Why would anyone keep it on their computer?
3 q% E/ l1 Y; ^8 [% lNo, this type of software doesn't harm the user's computer.
* c; S H: n4 k1 D/ A- NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ d! a. L! k! Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' v6 o9 z1 T$ W- L- \that they can continue to have access to the incentive.1 h2 S3 A- g- X; g9 a* \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& f1 O o, H7 j
How to Get Accepted into a CPA Network
+ f3 K# {9 @5 x) z ^; I1 gIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% k1 Y1 G6 i4 h. @8 `& y) w, v1 T
to start looking for networks is Offervault which lists offers and lets you compare payouts across: W9 g: W) R& z" N/ W
different networks.; J, `9 D& V$ Y! s/ D/ e
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% |1 s+ |, k. ^' Y
application and be as specific as possible about your promotion methods. Usually some time after
3 k2 A' X7 G2 _# t* v8 A7 x( ^receiving your application, the company will call to interview you. The phone interview is a critical" r3 F6 t8 q& l1 Q5 d( K; Y& \1 {3 K
part of the application process, and most networks will deny your application outright if they can't get
% }; d' P) o) a5 \4 _you on the phone." r% |! K) c- o% e
Often, the person who does your phone interview will actually become your affiliate manager after
/ B) N6 T5 H3 {$ B" L+ L3 k, X& Qyou get accepted, so it's a good time to put your best food forward.6 a* O8 M9 P- m; S& e
You might not relish at the idea of someone grilling you about your internet marketing methods over( m" t7 Z# m, O' b% G+ p
the phone, but trust me, this part is critical. Have answers in mind for the questions:
( A6 c- ?5 c& J: ~; }What methods do you use to market offers?
$ u# V$ x; M% G8 b0 H* Y& d2 D3 XDo you already have a website you will be using?/ g8 D' t3 f. q& s# a0 s; Y! {
How much is your advertising budget?4 W+ O5 H" @- A6 J
What other networks are you a member of?
* u! K8 f5 M- H7 f5 U. k; bWho are your affiliate managers at these networks?* U! A6 [9 ?' ~: U s0 G9 Z
Do you use social media (Facebook, twitter, etc.) to market offers?1 S$ o% P0 \1 g. \1 y, D* d
How much traffic can you drive?. r8 }6 ^( A, W9 g6 a0 E" f, X# |& f
Do you have a personal recommendation from anyone who is already a member?
8 k4 X6 p# I% HOnce you provide satisfactory answers to these questions, the network will approve or deny your
1 s6 j* I) a) U: @application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 {, B1 y8 i+ V( Z1 Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
' J% \8 j: t8 k N( l, }for the network can be helpful.- t/ G8 v. k0 G0 a( V
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# @0 r1 t4 d/ b; V3 CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ D4 X" U/ e* \' e+ ^0 H& r/ V7 }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: N% x; x& q8 g) A6 M; r: M
people can open a lot of doors as far as networks are concerned.
/ N. h" {2 v" zAfter You Join a CPA Network* t; [4 |( u9 B# }! A5 a4 _* B8 u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" _) a" ~% B4 e* iand make an attempt to get to know them a little bit.5 `6 X) Z R7 ^* D. x: [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 d# J: S$ F b- U
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 y& P1 ^- |& y8 h2 s* ~5 ?' x% \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( I* @: X$ D4 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 A, Y, D( ?9 `& p4 i( f+ y. ]3 y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 o8 Q7 l$ _9 ~3 g$ N1 N& |email.8 P* X l, w T5 t/ i
For more helpful info about dealing with affiliate managers, check out:' k) J" p0 R4 J; Q- T: T) V: {7 K1 s
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 g, S) ^0 |# `$ N* B
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ I% H8 `1 U5 R# D, M- h5 ]4 H- w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; o+ b, K9 V& l/ U; X9 x8 C$ iSet Up Web Hosting
7 }& A; I, v) G) jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 P/ p7 f% K& s+ Y% y8 Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared& b) j) g( ?, Y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ c" e! s& C G9 F/ h% x
whoever else is on the same server as you.% G" x/ l8 ^" O0 \( _3 ~/ l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' E+ k2 h- z* q% }% v& u! C3 H
enough that the visitor can't close the window before your pop up is even shown. You have about 3 J( ~& k1 ]* ?8 m* i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# r; _; O1 \* I' [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 w1 a7 o3 O7 O8 B
house full of roommates (hosting customers)." w. `) n k8 \0 k$ I
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 U) Y8 j+ c, M! h- S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! M2 ^* z l* k; sfit.2 T. T# T8 A5 N5 @5 d2 e3 m6 Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 O" U+ X- [3 n2 Y* h5 N- b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
p4 Y4 f; A( W! B; Ltheir food. Everyone else's food in the house has less space to take advantage of./ U% I6 _5 z2 ^ W6 D$ _0 q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 `8 K9 b: {: s$ _% o: S1 V
any type of hosting this is a bad thing, and especially while running PPV traffic.7 W% i/ F- i" G0 [% M1 f
In the case of a virtual private server (VPS), everyone in the house has their own designated space) f7 M4 k, F' z
inside the fridge to put their food, and other roommates can't come into that space. The server is6 y6 c U) m! i
partitioned, so that each customer can only use a specific amount of resources at any given time.) c' @3 z4 N: y$ B$ x" P2 c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 o1 p$ A; v3 H- d7 M+ xbelong to you and no one else can use up those resources. This makes it possible to serve much more
$ x7 I' ^; D, ptraffic, faster./ U& M4 m0 O9 e, K. H# Y. x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, c" Q$ S& a% wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# f) @& W, G$ ]9 i) |
here:
2 l7 X# Z; b2 ?1 `* ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, v; Z5 y5 ~$ I: J, H) EVPS&highlight=hosting
, l7 f+ j* Z( JDedicated-Hosting-vs Shared-Hosting
3 q! E* ^5 `- E! g7 I1 L- j4 l. g# ]http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, k" W4 v4 s6 C; R1 j3 U tHosting...Your-thoughts
8 X1 u( e: `4 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# g! W9 z( W8 l' PHosting Providers for PPV! b& K$ p: W" ~3 ]$ p- V) v$ |: B
Beyond Hosting" p& |+ T9 n/ I) d; l$ N
http://beyondhosting.net// f# P' J( u( Q# ~- i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 K; N% U8 l0 ~9 e& v) mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ M7 R+ V. C( Y& W6 z4 P# a1 F
direct linking with PPV. Also, these guys provide great support.
E, N$ `0 Q' x4 ?" UProsper202 Optimized Hosting+ v, w5 b6 l4 E$ E0 T7 Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* z+ T! u2 x, N$ S2 eCPVLab Optimized Hosting
( R/ z w3 I: J: ahttp://beyondhosting.net/CPVLab-Hosting/
( [+ H7 l0 ]: s0 Z: y) W2 G" k) ADomain Names for PPV8 A1 j) u$ U* L. Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 p& ^& Y% Y6 H5 u( kwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 n. b/ F$ k- i7 C2 COftentimes people wonder if they should have a specific domain name or a generic one. One generic,! b# ~" \/ B8 h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) j5 j' D" X1 |' [' g' D: w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% J- o |; r U$ {% [9 `9 R3 z
term or build a whole website.: X' {* n v5 q* p, Q% I* c
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 A/ ^ i9 X& o% ^
tracking software on your domain. This is really important, because it is necessary to track your
- @* [$ h9 H7 p( D3 Y o" sconversions down to keyword level so that you can optimize your campaigns. Without proper
, [4 @' Y1 ^8 g' L0 z$ Dtracking, it is impossible to know what is working and what isn't.5 B' j7 c+ y2 W
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! ]! v+ p1 Q# w* L; a5 L' ^6 Ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- h) ]! r7 ~$ j8 kProsper202- @5 c0 ?% l0 Y
http://prosper.tracking202.com/apps// V$ j5 F8 Y- k5 R+ f( p2 L
CPV Lab0 Q& G, y9 P- o' T1 ~
http://cpvlab.com/( }) y4 n9 j; r
CPVLab Help Videos
) X# I$ N7 [% }2 b8 j0 k% A1 ohttp://ppvlab.com/oweiw/oiurw/vdm.htm* x! @* ^5 j7 N8 O _6 I; ]
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 R$ J8 o# A* R+ a9 H0 s/ j
industry standard.
) l1 k" \- ?, y9 W. L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* N. _' v& ~ @& I' B; U: ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ ?5 q1 g2 c: {8 S
good support if you have problems with your installation.
8 E& \' y5 B# PTracking 202- Z: C1 T: i* n6 L
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ s& m0 W: \: M7 m+ x) U: ]5 y- V5 b3 Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. d) W6 [. ]1 I1 {+ I4 o3 farea.
4 ^/ y+ M5 b+ p/ x* L8 ?: I6 q3 tIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ h4 g: H8 f f+ p0 ?your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: K' t4 }7 [+ X8 k2 G& ^
interface, and their hosting.
9 @" Z& f9 O4 ?) d0 _4 h& b6 XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, o0 W+ {; P% N6 n3 V
and targets which you are bidding on. Leaving this up to chance in order to save money could
# y1 ]& o( ~6 Z4 u6 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you- E) x) w3 m% S! i4 D
were using.8 r3 K- r @. |* M6 o
Choose An Offer% r' N3 G3 l0 g+ B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ \1 J& x. ?3 y) B% jLesson on Offer Selection, V( @% M( P& G. U* X' x' v/ B$ ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 u+ C5 d4 u4 g" Z7 j2 V! |, ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# B- b* o0 [7 y3 P! P4 J! J/ YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 @3 N9 ?( ]7 C+ N0 G- M5 }
LeadImpact as the traffic source.
4 P* U( y* X9 ] G; \Now the best way to learn how to put all of this together is to just get started. For some variation in$ g: g' A8 j& F5 c" N. c
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* N$ q2 r a* ?campaign.
7 L9 O. [ u! q& Q2 T- WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! M K6 k x' { a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, f. l+ s/ j! b/ d: w( T! K1 rthat all traffic is accepted.
4 b. r# A1 ^" h |6 ^First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 w0 E. Y( Y- ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
. x+ g+ O( s3 t; m7 m! Rget creatives like banners or images specifically for the offer.: N# F) N6 u$ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 P3 w" ^! a; b# r2 Z7 _# k/ @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. S( E% h% r2 h/ x o/ I' h/ h, X
track my keywords. Without doing this, it isn't possible to see what's converting.% h- t. l% u& {2 u6 G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 ]6 C- B5 d; W5 Q2 ~% w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 ]' a4 ^* _# v8 }/ o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 ^% c+ ^% o: j; @2 Ebottom of the page:
0 a( G+ H) H# Y7 ?2 Q& z$ {7 sNext, I have to cut and paste this pixel into my offer at Ads4Dough.: U$ @+ B: g* z7 f2 L
Click on the offer → pixels → Add a new pixel and this comes up:: i3 z) J5 l+ q8 S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
R" p) |' B- Ffrom your software into the box that says 'Enter URL of image to load'.
_5 W7 S) U l; r) DOnce you do this, it should look like this:2 w7 g) v9 V7 u( V1 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. T2 D8 Y1 G+ o5 H# DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ e3 P/ b9 h7 U0 T2 A- J6 A, p6 x: qNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- X+ V- A" I9 m9 ]- ^Prosper or CPVLab.
4 n8 h# m1 b' H- A% N* I$ Q! N: b# ~* i s/ R
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