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PPV GUIDE [PPV新手入门][28页]% O% Q! C$ W6 f9 Z. t" u, `
详细的请下载电子书！: a( |7 S' u, X* L$ C8 a! R" }3 a9 E; D
4 o* f1 R9 }9 G8 H- X/ }: @ j! M
( ^1 ~, t. o* J% H0 c& O* G) ^Newbie Guide& T, @8 q) x7 i# p6 y3 ^
PPVPlaybook.com+ ~: R" E/ ^9 q+ ?) t: T- d
Tracy Shaffer
) F/ }% }2 t* M+ w9 HDavid Ford% k0 E3 H) V: O0 o8 [4 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 u2 Y3 ^2 x# D) [- m8 g
Getting Your Mind Right to Start Affiliate Marketing+ Q) q) w' F) M- N1 h5 B/ N. ]9 |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 L. U D2 z0 u' L* |6 B# ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 H. k2 Y5 P! Q+ P9 _% S; Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ `' V! z4 H3 P( V5 {" W4 D' _
with any success, these claims are laughable and far from the truth.
, m* g* \. h2 `; h1 A0 I9 VAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 x/ S3 \/ ]- X
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 I2 [7 g. F& o+ s* E3 ~1 c5 uthe ability for a marketer to be a one person shop and make an incredible amount of money with low
! v |- o2 n5 ?overhead.
`. W. b( o3 {The winners in this business are the ones with persistence when nothing works, who know there's% ]' Z, n# v- J" D) w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ w3 [% e" |+ X* X7 C0 i1 g! VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can p7 j6 t. i1 i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) D. q& ]# g0 [5 Y8 K
Most of these things happen suddenly and without warning, and they all contribute to the amazing+ t1 U# s& O2 S
learning experience available to anyone with a few hundred bucks and the ability to open an
9 A$ Q. |' _, m+ Qadvertising account.
3 h {& ^0 y: jYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 F; v& p# }; i% X n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* q/ z/ i) O5 ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- E7 ]& L! D( ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- ]: v. F- }$ _$ e6 {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 w: }# ?' E3 dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) S6 y: N3 }$ N$ [2 zstarted building.
+ E* ]% P5 A4 OThings you need to get started:7 P6 W7 O/ |3 A3 X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: ]0 z5 X, Y* _+ R" O8 I$ w2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! b2 C& [2 ^! t+ J+ E& w0 s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% k1 i& z& J; A1 n# m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 N, l: O7 s; @. J @5 a7 WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic+ r1 d, V6 C, A" I- u' b+ V
with PPV.
: Z* ?3 X) _# U+ Z* _, E1 vBasic Getting Started Definitions
4 m; ]6 M4 u: L2 ?Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 i1 F# e* u6 b, ~+ i: Y6 A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) r% Y1 a$ b u3 M, _' I! W/ i6 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 P- T6 w- B, n1 g+ Q. `& V9 Ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) L1 J! L5 P$ {+ c2 VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; x0 s0 c7 A4 ~- x# v
receives a commission on that product. An example would be the Amazon.com Associates program,1 E7 |( ?, r* Y- h4 ~
Comission Junction or Clickbank.
1 k9 |- W; O" j8 v* B& uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ I: q8 w' L' i1 {& G" c8 J
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 H) @# f6 n; c4 d; C
buying a product. An example would be Ads4Dough or Neverblue.; O3 r& R- x( @. C
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( B3 c6 I: v3 L0 `( ?9 iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 i; |( [% y7 f/ A8 n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% C+ S4 B3 l; @' ^# _
right from the start can really help you.! q6 @8 i/ d/ q& P+ [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 B5 A5 S2 d) T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! n8 O J0 J$ k1 z) T; jview, starting anywhere from .01 or .015.
4 W7 G% A* v; ~) z7 ^In order to use this type of internet traffic, the affiliate can sign up with a number of different- C, Y# `* P* r( v7 m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# J. h5 u5 S ~% Y, C
MediaTraffic, and AdOn Network.7 l) |0 Y8 T. k( H# b' b* Y, a
Don't popups get blocked by pop blocker software?6 Q( ~6 z0 G1 _/ K- _4 A7 q
No. Popups are served in a new browser window as if the visitor had opened the new window
/ ~% _; {% |( ]5 m; b. I) Zthemselves.' U; ^ J2 z. m" B# J- A5 u
How many popups get served to the visitor?) D1 ?2 S! G, a% ^$ b5 d
The number of popups served varies depending on the PPV network. Some pop more frequently- }7 A6 |" ?3 O7 X% N3 O0 D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; \& w5 z) D; E. hserving this kind of advertising, so they have to toe the line between keeping their software
" V5 j% d2 V( z# hdownloaded and still making a profit.
4 l7 C( X$ B8 f& ], B" mIsn't this type of software bad? Why would anyone keep it on their computer?& h& |3 b0 Q) k4 u
No, this type of software doesn't harm the user's computer./ r0 s$ z5 m: F0 \% X8 p# ^2 _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
Z3 S; e' l6 X$ Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 k0 R0 F9 J. v9 T9 z, o" M" Othat they can continue to have access to the incentive.
M& Q5 I' N+ | O, n: X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* f7 v/ }; l% C. m O4 n' @/ VHow to Get Accepted into a CPA Network" Q+ F) [5 J% o, @, r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" t( b L- ~3 Q- S O& a3 S2 h. Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& m* H3 V; D; e+ X+ n+ Ddifferent networks.
' \$ g0 ~( @7 Z' m: Q) {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" U$ M4 Z3 E2 O3 p+ T+ N k' j
application and be as specific as possible about your promotion methods. Usually some time after
. h% z' P1 e5 @9 rreceiving your application, the company will call to interview you. The phone interview is a critical
9 b F& @; |! T7 b. y9 t$ N( Q- @part of the application process, and most networks will deny your application outright if they can't get
u8 K5 b: i4 L7 g% K) Gyou on the phone.1 j5 j3 F3 D& }: E* p
Often, the person who does your phone interview will actually become your affiliate manager after. i) C, t) |, W0 I
you get accepted, so it's a good time to put your best food forward.
% J. ^! e; h' r" ]8 ]* A7 e/ H/ tYou might not relish at the idea of someone grilling you about your internet marketing methods over( J# v2 O3 S1 t6 W, ?9 x) |
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) G2 i$ j0 ^) d5 RWhat methods do you use to market offers?$ p- r) |. n/ Q6 n- t
Do you already have a website you will be using?2 x/ {3 G, I* B/ o$ P* H
How much is your advertising budget?2 _( G" t) Z, W" x0 ?
What other networks are you a member of?( _) w2 l' X% |* \4 v
Who are your affiliate managers at these networks?4 U) E7 `' ~0 R; K
Do you use social media (Facebook, twitter, etc.) to market offers?
: y# X8 \4 o4 h& r# F) q1 I, QHow much traffic can you drive?# t% x5 v! @1 [: V Z( a( G& \* L
Do you have a personal recommendation from anyone who is already a member?
2 ^9 l% Q. d2 J, M' `7 gOnce you provide satisfactory answers to these questions, the network will approve or deny your& ^9 ]) s( ]5 J5 h- k6 x6 B
application. If you get denied, just keep applying or call someone on the phone and try again. Be' ?2 s! m+ v4 s. F5 d6 d$ j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" i' m& J5 P7 n" ~" w6 [for the network can be helpful.! u4 d& L. B' p/ o! B1 z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& ]3 M6 ?" l' \1 M$ \$ jSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) c( G7 S" P; s$ R3 i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 E7 H+ p4 I, K2 ~6 }; v) P) K v1 Q6 L
people can open a lot of doors as far as networks are concerned.
" F1 Y5 S% Y0 K. h! r1 v$ cAfter You Join a CPA Network
' u0 A* P% C, n$ }( E: @; HOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% z' n6 Q! H( y3 Wand make an attempt to get to know them a little bit.; N( Y A# m# M& A3 N' ^7 M: ?
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 v( Z; O$ y0 ]4 K, U7 _weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 O! k$ Y2 e G/ P3 b( v, g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 d- D# U# E4 d4 U* y' `+ y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( r8 f7 j. s; \, e$ X3 Q6 Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! Y0 s) \9 S2 o+ |; {! P
email.$ R( d; D' m' P3 d1 ^+ L
For more helpful info about dealing with affiliate managers, check out:
- |3 L4 q. ^; S2 d0 H: e5 j! Xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 O0 {/ v4 i# ^, v
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ P/ x$ S# q6 j) u3 H# l# A( T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* O( J$ v7 {5 h& \$ u
Set Up Web Hosting5 `8 b. D% t& ~+ ]3 l$ V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ L$ u- l: n9 c2 [6 Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared$ I' L1 r7 d: A3 h; E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. ]* A( V! a( l. s
whoever else is on the same server as you.
, t4 X9 ?* |3 L+ v8 Q6 ZSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: f: u4 V" V7 \" o# l, h u* fenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ C7 w5 B7 s! y* g+ q @; ?seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' r- M# l6 x0 i5 k( }6 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 ]+ |. Q- Y1 D2 ?' a& Ahouse full of roommates (hosting customers).
5 K# \( p8 i. n. N5 S' m' p# u) iIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 H! l q; u8 t& E+ V' G- B/ _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 [+ p. A$ T0 Z- a6 z
fit.# B2 \ d3 U1 I% W3 F; c6 b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 x% h3 `9 r% b* ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate' j7 P8 \( t! {+ I
their food. Everyone else's food in the house has less space to take advantage of.
$ Q7 G4 w$ W8 n7 x1 ~7 P# y. T' zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For/ I6 b: i% z: \. ] o+ I
any type of hosting this is a bad thing, and especially while running PPV traffic.
- h3 B$ N i7 z' [9 d. U4 WIn the case of a virtual private server (VPS), everyone in the house has their own designated space _8 o2 ?/ I8 _2 h7 F
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 P% Z- Z# x5 D% W h! z- S% ppartitioned, so that each customer can only use a specific amount of resources at any given time.
% ^4 l5 j7 } v* z2 {A dedicated server would be like having the whole fridge to yourself. All of the server's resources" C: [" P |; t `" u9 _* T7 {$ t9 f
belong to you and no one else can use up those resources. This makes it possible to serve much more X3 e/ v: L) S5 p
traffic, faster.
8 q: J2 D' G$ ?2 L3 Y6 l, HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: r, A/ _' J( u2 Q. y1 K" H% V/ u+ J
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) B+ [& J% d9 m% ]. g% T0 @+ dhere:+ u' l' C4 J6 A; W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 `' d! a$ ]7 C4 ]/ H3 mVPS&highlight=hosting
- i9 i& [8 q: p0 a4 E6 Z; XDedicated-Hosting-vs Shared-Hosting
" I& J) v- h9 O) Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. ?$ W! V/ W+ Y* ]0 S5 L' R5 f
Hosting...Your-thoughts) z! M$ c$ @/ _/ @( Q% w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 Q8 q2 X6 O- v( v4 ^
Hosting Providers for PPV
! G( r5 u* ^5 i4 s2 Y6 f8 mBeyond Hosting; S k$ k5 u8 `4 v
http://beyondhosting.net/
6 C J6 M0 \/ K' }& J* ]: a1 S+ FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- i+ K6 `' _2 G+ Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& q: C3 M: v2 [+ I2 n: zdirect linking with PPV. Also, these guys provide great support.7 T7 p, X7 P6 r( ?
Prosper202 Optimized Hosting: ]: n( y' u/ M2 J8 T+ D0 [! m
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 @5 ^! i' ?. Z2 M2 R/ t
CPVLab Optimized Hosting6 I7 E; q# }( [! }* _
http://beyondhosting.net/CPVLab-Hosting/) b: p: Q C( s4 A, |- B2 t% k3 l7 @1 S
Domain Names for PPV2 M+ O. _ x. \# O b T, C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% J' L: s! T+ S; R) i. Cwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 g* A5 ^! Y) e9 A( l8 X& rOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: ^( J T3 c9 X( j. ^4 u* mbland one is fine to start with, to host both your landing pages and tracking software. The .com,: @5 F; P( k$ h7 H# I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 M: k4 v6 ?7 H' X9 G. [
term or build a whole website.
! `* k: S! {$ _! k; }5 \! gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install0 ~7 d$ n1 Q6 O' u+ V \! _% w
tracking software on your domain. This is really important, because it is necessary to track your
: A6 n- g* u; z8 [& Q* E8 Fconversions down to keyword level so that you can optimize your campaigns. Without proper
8 k; @9 r% m' \ w& btracking, it is impossible to know what is working and what isn't.' D$ d7 Z% i9 Q( L1 @4 k2 T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- f9 I+ g! M- q' s+ B1 E
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' o/ Y1 |3 l; b
Prosper202
2 J& a' S5 l# L4 qhttp://prosper.tracking202.com/apps/
# L3 r9 h0 `( nCPV Lab
p2 v5 }. }+ e. \' ~7 Vhttp://cpvlab.com/
9 G- D# z& L! |7 T: Q7 K$ n6 y4 y5 HCPVLab Help Videos
, |9 l( W; N' \7 ], zhttp://ppvlab.com/oweiw/oiurw/vdm.htm9 J0 K d, f, s" R) E5 T% w3 x
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 l5 K9 @# ^7 V* _- Findustry standard.# l& P3 l, z5 H* S: U3 `& L6 b- r7 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# e+ A+ r, J5 m& B6 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from m) Y1 `+ C1 K2 c) `$ Z4 V
good support if you have problems with your installation.. v, I+ e Z- x2 P9 Y! L
Tracking 202
. S- I o2 S; H+ J8 }* }6 ^Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 k: `6 ^/ ?. U/ F" K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 ~8 {. S, p' j1 u5 m7 h, Aarea.$ v( Y* q! A+ q8 G' e' }1 S
If you choose this option, keep in mind that your tracking software, one of the most important parts of) u! T1 |1 K9 a1 q) a
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% n7 M+ C* h3 j& m
interface, and their hosting.( S3 ^1 G. Y: s3 e
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
: _" T! g& g' A a) {* w+ Wand targets which you are bidding on. Leaving this up to chance in order to save money could
( L7 N* [) K5 k7 e* v9 S( Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# B) B. o4 d0 u5 D
were using.. y: [. y9 ]4 _* r
Choose An Offer$ o7 X4 \6 `/ \; `0 q- Z, A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. F: Q7 d3 P3 \8 J
Lesson on Offer Selection1 H; v) U2 ?( j' o. j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 R) z, s5 U8 U6 I
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 f# |" J, Y, T8 b$ fTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- H! K" _" A& C( o& X7 vLeadImpact as the traffic source.# x5 K$ h# R+ D
Now the best way to learn how to put all of this together is to just get started. For some variation in* [& ^& N7 `" ^5 b9 q& I$ o
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 {4 r' ]6 {4 P- B1 v9 l. c, j% jcampaign.. H6 m. _6 f; }; i: n$ ` R; O7 \
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- O+ S8 @4 I' m7 c$ V# h1 w6 {) F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: w; r6 M3 a7 O: A) Bthat all traffic is accepted.
8 O2 }# q% d0 o. AFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 J& W% H8 g" h n% E4 S$ ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can C6 N6 k. v/ ?5 \/ A; p
get creatives like banners or images specifically for the offer.# h5 b# R$ j1 j+ \; [0 O3 K, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" i/ p/ T+ p$ R n+ z" U8 X
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. H2 w$ ~. n" l: v' T/ {track my keywords. Without doing this, it isn't possible to see what's converting.
, L; ~. @' N6 q. uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 P _3 ^5 @# V# c$ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: C& e. u1 ~4 q7 n9 w1 C6 _In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% \* E& q# |. U
bottom of the page:
9 _7 c$ v# _+ o7 @3 q+ ENext, I have to cut and paste this pixel into my offer at Ads4Dough.$ k% F% \8 `4 [
Click on the offer → pixels → Add a new pixel and this comes up:
4 y9 v' F% Y2 B- C) T$ HMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: p. z9 u& m2 U% A. ~! P( ffrom your software into the box that says 'Enter URL of image to load'.
7 S+ w7 d% h# ?9 nOnce you do this, it should look like this:5 i1 F9 d: ?( f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& Q5 [% ^, Y3 B ?# `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' Q z1 C- F, C4 l( D5 o$ b) {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 ]& l: j& j3 c: ^5 k' q K% ?
Prosper or CPVLab.
8 I: n) P9 l- m3 T$ o7 x
: w# v9 @- v" I" B1 ~% y |
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发表于 2012-12-27 18:47:17
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