|
|
PPV GUIDE [PPV新手入门][28页]
+ D; D+ O* g5 C详细的请下载电子书！/ [8 r1 S+ \7 @ @, w' Q6 \) @* e U
! U) ~% U5 B/ m+ ^3 K- s8 h( J1 y, B' m+ ~% m! P
Newbie Guide9 c/ u s# T! l, o( g
PPVPlaybook.com; W9 ?5 q2 ]! g: b2 l5 v/ o
Tracy Shaffer/ h+ K! ~/ ?% g( g
David Ford
- ]5 @) ^& g: L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" m1 Q N( x5 b- h0 h
Getting Your Mind Right to Start Affiliate Marketing0 M; [+ n) Z' A1 o# D4 l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 P0 i8 G2 q& n4 O( g% o) l
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# f0 I1 |' S8 a. V2 _% ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: t/ \" p) l* j) Ywith any success, these claims are laughable and far from the truth.
; o4 w4 C5 z2 T& C; @- \* \# vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 @2 d3 `9 O: |7 z: lflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 S, L& g# g7 i1 _* \the ability for a marketer to be a one person shop and make an incredible amount of money with low* c3 ], d8 E3 i6 D& M' w3 n
overhead.
+ q( G, o8 w5 k! |/ m' s8 bThe winners in this business are the ones with persistence when nothing works, who know there's
) v/ y d9 O* o4 B& p2 c, t& r5 \5 fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* ^2 m N$ e% S9 i2 t b5 ^/ U! A
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% u" ?/ `" ?) @ A* Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. I/ z. o0 i# S5 D" p9 h- Y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, p# d1 g6 i. J% m! A# b8 olearning experience available to anyone with a few hundred bucks and the ability to open an
" ^! M5 z* j. L$ Gadvertising account., C g0 W) ]5 L, J6 W8 r3 s7 O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 ?( t4 ~% s0 T! P9 [) c9 [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. ?6 A) p1 u# ]
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ S( y) U6 y6 L) J. b3 `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' f# c; e5 }$ n/ `
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) U W0 M9 q% n) |" `4 U/ istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ |; Z$ F8 S- B) k3 e' A; @2 |
started building.( s( ]9 Z0 {2 q
Things you need to get started:
7 b7 r# ?9 Y- F+ |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 @2 v" F% k1 h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 N' o# P5 z& O6 r/ ^0 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' ]# r9 q: }, x1 J! O N6 i2 u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 Y; U- @( W9 O2 {! w t" k# i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 U' Z" b" E- l4 o: x, D2 s( T w; F
with PPV.
, O- y7 P8 a: I9 L& C; uBasic Getting Started Definitions8 u, Z% S8 n! T: Y) o& r7 O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& q; d5 n% ^7 y1 J# ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
o# a% _1 Q: N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 R0 N: i% m$ d8 L& v/ C6 V8 T6 F8 ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 o$ b$ A1 Y& @1 MCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, e0 n+ P) ?# k/ \5 ~receives a commission on that product. An example would be the Amazon.com Associates program,7 c2 W1 O+ `& N8 Y
Comission Junction or Clickbank., x0 _" ?1 z B* j, F( X7 C4 F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 @# B' j6 a; |# c) `# Dan action like filling out a form, submitting their email address, signing up for a service or sometimes5 E0 k+ S' A$ O* N6 W7 a3 Q% a
buying a product. An example would be Ads4Dough or Neverblue.& C) }1 o0 r7 G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 C/ M! R. J' f" |5 U4 s' n
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 Z0 M3 o& O. L9 ^6 ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% s( w F0 D A; r g! k& n r
right from the start can really help you.
' ? ]5 k" h0 i4 ZPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* L- d+ R$ a+ w8 a
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
f5 G- d3 A1 @' x0 \6 xview, starting anywhere from .01 or .015.5 U3 d3 W& _( d1 j; Q) ?! ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ K# l+ `3 i1 l' b9 s2 B4 A! g( Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' O) j7 L h. ]6 t- A; @
MediaTraffic, and AdOn Network.1 `3 v1 V" W% x! c" J5 {5 z
Don't popups get blocked by pop blocker software?- U+ Y- K2 T- V0 y+ b& U( S* t7 s' k
No. Popups are served in a new browser window as if the visitor had opened the new window
# d& Q# ? b" v& d$ Q/ G3 pthemselves.+ \- q7 u" b: w, L& N4 v1 U6 q
How many popups get served to the visitor?
+ U" J& E' g8 H, o5 Z& PThe number of popups served varies depending on the PPV network. Some pop more frequently
. d4 T( Q( l3 L; S. u) i- ^(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 G7 M- N- k5 l# oserving this kind of advertising, so they have to toe the line between keeping their software
5 b( T7 \" `. h g3 {8 |downloaded and still making a profit.
# g [0 z. [2 @1 h, h$ K$ U" N& lIsn't this type of software bad? Why would anyone keep it on their computer?1 W3 f- S, _: P4 O
No, this type of software doesn't harm the user's computer.; r: ^2 W; I+ }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 | C' ~& k3 p( x' wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so* e5 y' V3 O# S/ \$ z& @: \7 U5 G
that they can continue to have access to the incentive.
1 r! u2 R* i3 W5 r- h8 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) O* g$ @/ w9 o; h, D: T; B
How to Get Accepted into a CPA Network) Q/ ~( e" C- H {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* C& S `" Y% o' l# t0 A$ ]
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ J: m X- e7 O8 K, L9 [
different networks.: `! t% {" J$ b9 t- ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! ]6 G% E6 k1 H0 z% g
application and be as specific as possible about your promotion methods. Usually some time after
# w; k3 `$ L! greceiving your application, the company will call to interview you. The phone interview is a critical0 }3 k- p7 Q- a# \, a: J! Q
part of the application process, and most networks will deny your application outright if they can't get
Y* j8 v& e$ X$ z% e, Fyou on the phone.
: W& O# ?$ B7 o( ZOften, the person who does your phone interview will actually become your affiliate manager after4 R& w: ?. ]& e8 Z/ O( D
you get accepted, so it's a good time to put your best food forward.
% d6 ?" D. R2 MYou might not relish at the idea of someone grilling you about your internet marketing methods over
# y5 w- j. g" ?the phone, but trust me, this part is critical. Have answers in mind for the questions:. I# A/ _; o [9 w l! \
What methods do you use to market offers?
4 c9 i: ~% a; ?5 i; m5 ?Do you already have a website you will be using?
) N" ^, f) h* YHow much is your advertising budget?' W, y, i4 V! p9 N; {0 U$ c" a U9 ^
What other networks are you a member of?
; ?* r0 T' t8 m; R1 wWho are your affiliate managers at these networks?
9 `+ _0 @2 H" {0 p4 bDo you use social media (Facebook, twitter, etc.) to market offers?& |+ r) v# n1 V$ g C7 G9 c# l
How much traffic can you drive?8 m3 ^% f) c' j
Do you have a personal recommendation from anyone who is already a member?
, y7 A. W( w% L8 k- K1 Z; L' ]0 ^Once you provide satisfactory answers to these questions, the network will approve or deny your
8 [( i) X& z2 oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be: d6 v# Y; V, I1 p4 X( c6 ~
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 w9 ~& t$ v% d0 {for the network can be helpful.! k4 Q7 S) P; u) B- x4 O: X0 x
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: W! G/ z) ~. ]/ ?/ y; V1 HSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* y4 f. n4 q1 b7 i1 f M7 p" Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" `0 h: ]) ^$ N0 f2 ~- Jpeople can open a lot of doors as far as networks are concerned.4 V# z6 f+ ]+ T/ _' \# |! D/ d
After You Join a CPA Network$ ^* i+ p: d A0 C c8 C9 \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. V4 F: J8 ?, e. @8 u
and make an attempt to get to know them a little bit.! P) w8 R2 Y+ L4 i: Z" \0 b1 ~5 k9 M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 T$ q6 t( ^8 ?$ c/ B0 j% _
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% @. h8 w1 s) c x6 Z9 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 e6 [# F4 F. R) h3 i' s3 Qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 C/ m0 K3 k+ V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) J& o& v# a$ c0 D6 H$ c
email.7 z0 o( s6 P* `4 B4 {. o3 _& I( v% `
For more helpful info about dealing with affiliate managers, check out:& b6 O: [* b. I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
D$ {2 u6 O; `$ M, t. l) P0 A. x) Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ j& H4 V7 V0 U. [6 P/ y5 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% G# C( V; G, o d( `9 jSet Up Web Hosting# z4 V0 A" s( ^
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( R8 `/ D. E! Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( l3 z: G2 R1 q" ~; n" s. O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- v* N) E: U0 B; h
whoever else is on the same server as you.0 s1 V( M, O8 u! u' `/ n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: o7 t3 g- j, {
enough that the visitor can't close the window before your pop up is even shown. You have about 33 r. ^& i4 `, \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- R) ?" ?0 _& Q# f3 C( Z @1 V$ F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( s( g3 u' J4 q' P7 f! C s5 F. m- L
house full of roommates (hosting customers).' r/ \0 n4 G9 ?5 S6 W0 l/ ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ Y% Q" ^" B0 O* s8 Z( othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 l" \7 I8 m3 _fit./ h8 B/ v( r) V Y: r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 O( G. q% L5 t* ^7 u6 B/ u8 H" pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 o& w; P( b' \
their food. Everyone else's food in the house has less space to take advantage of.
; V. O2 ]/ s5 x* aIf you have less server resources to take advantage of, your ability to serve popups will slow down. For6 U3 x4 G* a, r( Z* L
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 u+ T9 P& `( X' PIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 I! ~3 x9 t8 j) `4 i1 Uinside the fridge to put their food, and other roommates can't come into that space. The server is" I, k: _7 j$ L! S- u$ T
partitioned, so that each customer can only use a specific amount of resources at any given time. Y! H5 N' F m+ ]* t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. s' l ~6 P( U& H4 j1 n
belong to you and no one else can use up those resources. This makes it possible to serve much more0 a( p4 V a, d! J6 G. Z3 ^
traffic, faster.
7 u2 C/ N6 {5 R3 T6 H! I! XAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 v& `2 p0 g. w0 E5 b9 l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ `9 ?) v( f1 N x& Qhere:9 }4 E8 b. |* Y. ~+ X) _& Y# V) o' A$ D
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; H v$ h9 f3 I! |+ K) l+ L: {$ X
VPS&highlight=hosting }, t& C+ N% s) l
Dedicated-Hosting-vs Shared-Hosting5 ?" i2 W) l8 N7 o2 @% k6 t$ f" L
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 u& A" b9 O( {* u! H. Z
Hosting...Your-thoughts2 t% y2 h9 N, a, u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! f% c3 _; {2 v3 H9 ~/ y; T
Hosting Providers for PPV
5 g1 U k/ m8 D. GBeyond Hosting* E$ Y/ s' @$ a m) x' O: I9 y
http://beyondhosting.net/
9 b/ v. J, l, B9 dWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" n2 K4 c; s9 M1 y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ R6 |- u" Q* U6 b" g5 C% Tdirect linking with PPV. Also, these guys provide great support.
9 ]- b: o" H- q# B! A( b/ PProsper202 Optimized Hosting; g3 [( h7 |$ H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& \1 S8 A7 S0 |! f" G; PCPVLab Optimized Hosting/ }/ f7 O* X2 N. N3 A
http://beyondhosting.net/CPVLab-Hosting/# v2 q6 ~" `6 r1 T" h
Domain Names for PPV! ^* M& L! j" B4 l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 e5 Q4 n6 {: o. i; L$ m
where you're going to host your tracking software and your landing pages if you decide to make them.
" R( L: f3 A# K2 k0 d# uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 e- L! ^; O [' bbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 a4 _# N4 L! w3 z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 s4 \3 q, [' Z; K( W4 U$ c
term or build a whole website.
% V0 a& H# A2 y5 O5 QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 q" a0 L6 ~4 } Q3 J' v& J6 N+ Ptracking software on your domain. This is really important, because it is necessary to track your4 M" E, o- x# b8 |" m2 p5 V9 W
conversions down to keyword level so that you can optimize your campaigns. Without proper6 L5 V( g& `# n8 J: }! j
tracking, it is impossible to know what is working and what isn't.2 o' Q! H: y- C, V4 W. _+ C
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 t# m( _+ {# I9 P& w! A0 R* fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' _$ _" X6 S5 r2 O& Q% o2 E E
Prosper202
$ S: X8 F9 z) J) H& @http://prosper.tracking202.com/apps// r! p& f3 h G" b
CPV Lab
. d+ A t3 P" T# w" G8 o8 J7 G+ Jhttp://cpvlab.com// k( ~- \ Q: t% K0 w/ E
CPVLab Help Videos
4 H" k& C* o9 K. Whttp://ppvlab.com/oweiw/oiurw/vdm.htm8 n' m7 Z1 i/ S, P. p; {
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 C6 q% X* Q/ I: N' Q
industry standard.4 Z1 @. ^$ j8 X7 s3 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 G2 \2 ]# g# C- h+ ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- O# f5 h0 F: Y& k9 q% _% Z; y# Ggood support if you have problems with your installation.
' I6 |4 s- S5 w aTracking 202
; j7 }5 e- j- M6 I" [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ F8 n$ H. ?. q! o8 e. C* J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 Y" L) K1 N' M0 U8 o1 {/ t0 k
area.6 h9 q5 j1 ^6 F# F8 c, @, [
If you choose this option, keep in mind that your tracking software, one of the most important parts of G' L3 s* U' a8 J0 A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 A9 W& A A' i! l# |+ F' X8 |+ Vinterface, and their hosting., M$ x$ Y" c" y8 D# {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ X' e7 a4 W+ ~. s6 t+ ~3 Pand targets which you are bidding on. Leaving this up to chance in order to save money could1 ^9 w% f7 M$ s6 \9 [& |7 U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 G1 B0 S9 m0 w4 z1 P J/ i h
were using.- P! N9 D9 L0 x) x
Choose An Offer ]4 `7 {) q, V# n) r2 J8 r
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- Q, r0 D* _2 ALesson on Offer Selection% A3 ~; A; P% b
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! P9 x7 q) u; B/ a) ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. ]+ r0 r8 ~. N9 H- y' F. D
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# G/ D' N2 F0 Z! A. h. u( d% X
LeadImpact as the traffic source.
Q2 c) ^1 L( {! ^7 n- u0 @9 P) aNow the best way to learn how to put all of this together is to just get started. For some variation in
- X4 v5 a+ F8 m3 l- s/ A' mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) u5 o1 Q7 K; `9 {: u
campaign.9 [& l% ~! W" f6 |+ h% ~" v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 I# D% S9 s: t! P8 O7 [+ c' y) G2 J7 hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ v) f3 Y) f, A! A6 d% g: |that all traffic is accepted.5 N, I4 }# S. t3 j0 \
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ A- E: U4 X5 a, C# i pThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: n$ o& S4 Q& d3 T# C9 Wget creatives like banners or images specifically for the offer.7 Q5 `! C! s/ X+ b8 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 P4 l7 \& |$ B+ z* M* f6 ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# P# v- B, f2 Ztrack my keywords. Without doing this, it isn't possible to see what's converting.9 Q. \3 ?$ G! g8 N6 Z V+ B* k- R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 G0 z1 c3 M$ c l+ |* d! t, Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 [9 G3 y u8 |$ t# f8 V5 l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" C' H {5 s1 X
bottom of the page:
. L% s4 k8 e1 n9 @5 @9 D+ ~! MNext, I have to cut and paste this pixel into my offer at Ads4Dough.( x0 y7 Q M0 a% k! t( `
Click on the offer → pixels → Add a new pixel and this comes up:" Z- j4 p- ` q x* X" {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 U3 M6 z& A/ w1 o) A5 Ffrom your software into the box that says 'Enter URL of image to load'.3 w* y9 `3 f3 c( x) ^
Once you do this, it should look like this:
1 [# f( B! C2 @4 M% S. I; ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. F5 I; e2 |9 d3 a: f; hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ ]3 D" s+ f8 p* E# X% }% P8 WNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# ]# `% l2 h8 g2 X
Prosper or CPVLab.& ?* x- G9 R9 R- T
1 U* U/ e# q. ?* l3 W$ p: H |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
