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PPV GUIDE [PPV新手入门][28页]
! r$ I B3 w; }* v1 |0 O( h" Y6 j详细的请下载电子书！/ G* C9 K1 o7 C' ?+ T ?
& C8 x6 [& q7 U W6 p5 \! P2 m% c9 g8 e! R. Q
Newbie Guide: C& J4 c, S" P3 [6 {- \4 }
PPVPlaybook.com+ o3 Q( u9 S9 a+ V
Tracy Shaffer
: @+ M$ `7 Y4 j8 J3 `% LDavid Ford
5 l4 t" o( ]; H& P% B6 p9 E* C! E7 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( x5 O0 L$ q7 G, r
Getting Your Mind Right to Start Affiliate Marketing7 @& t7 `- _: u9 W/ x* t4 m5 W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' y. a P i- c4 M ~) ~7 Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, r- p2 f" y3 \+ h2 l! Pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# p) P& u* l) z. Vwith any success, these claims are laughable and far from the truth.
7 |8 h/ C" O3 t% AAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 l/ c" N# O1 \$ ?/ V n
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 O' M ?/ z+ I& R# N, b7 G
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ u& I$ C0 p0 ~ I7 }overhead.7 M; \& y8 D. v# _6 D0 Y; J t* u
The winners in this business are the ones with persistence when nothing works, who know there's
7 G5 S+ j8 v! m, {' u. P3 Oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& Z7 Q# |1 d% ]* D6 N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( l7 q: Q7 R5 F# I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% a4 K* b3 c+ G% _7 WMost of these things happen suddenly and without warning, and they all contribute to the amazing9 V( H$ u8 A- o+ K) c
learning experience available to anyone with a few hundred bucks and the ability to open an) t0 B g, d u) F6 o
advertising account.
- L- C* i. G8 E* i4 ?' rYour competitors are willing to work at this around the clock. This isn't a push button, instant business3 `6 l% S! z0 O" F. x
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! J- K" O4 w8 G8 z) [/ H
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ b' H6 K$ v0 a8 z8 }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 Y8 x' e6 v3 R# B. B. a4 J! J J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 q: v3 u8 F( \* j4 n) P- A Y0 W7 B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" R p: d) B: K( m9 ~* Z r
started building.% i: P& L, y( }% p# A: p9 }1 D# Y
Things you need to get started:
- h# l7 d9 N: c5 }/ n5 X+ s \6 Y, z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ F6 ?, `% y, k+ @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# Q4 ^, _) ?1 [; y% w9 J# F; g1 ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 s8 d2 ? A, L: \& Q7 N4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ I* z* L+ A6 t" j( J% o2 |This guide describes from start to finish, how to get started in affiliate marketing by running traffic: ]( N6 i1 C4 }" R3 S
with PPV.
3 B+ D7 t( {( t7 l2 k& nBasic Getting Started Definitions
2 S: z+ R/ D9 m9 R& @Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. A* i P6 n( h9 qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. Z* Z* F: M1 A& J! b& A% A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 G. p: I* L0 d# r& ^
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 _1 Z: ]7 N2 k: E6 m3 kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; d* W6 \2 I" y5 ?' breceives a commission on that product. An example would be the Amazon.com Associates program,
7 ~9 ~" v! e6 u. \& K( U- v2 v, {Comission Junction or Clickbank.1 B0 U6 H" K5 T. R+ ^ Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" U2 t2 n4 I, Y; L* J. Qan action like filling out a form, submitting their email address, signing up for a service or sometimes- j7 C. g0 @$ i* r' M- U& d5 z) A
buying a product. An example would be Ads4Dough or Neverblue.
5 T) I6 v* Z4 l. o sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 y0 Q, g2 D/ l; `" D! H" U" u! Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else( ] R0 i; d, l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, V/ V; P" _/ k8 k }
right from the start can really help you.
% m. @8 _0 z; W+ b1 a9 SPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: B- S( g% i y& ]3 T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) U: b8 N X% d2 [# E- z# a9 G
view, starting anywhere from .01 or .015.
, K; [/ U+ y1 C8 d4 _- uIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( ~7 e- o% t" X1 f' _* b! ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 l5 {$ }* J& ~5 _MediaTraffic, and AdOn Network.
! ~! J+ F) c" ?+ n% ]$ jDon't popups get blocked by pop blocker software?* C" X. G' f& ], L7 l
No. Popups are served in a new browser window as if the visitor had opened the new window
6 I4 M% I8 V% j" `) S, f# z: M/ K. [0 Jthemselves., n) h1 ~1 L& S* `; q, t# S' F
How many popups get served to the visitor?
- M( y3 c; t8 R7 M( M( b% JThe number of popups served varies depending on the PPV network. Some pop more frequently/ L4 q7 q# |/ F) A, i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 R4 R$ o* V% t
serving this kind of advertising, so they have to toe the line between keeping their software
0 ^5 d' {8 |7 s6 gdownloaded and still making a profit.
4 { f) I& x0 k8 t6 N9 |# kIsn't this type of software bad? Why would anyone keep it on their computer?! o" L2 c4 C G" E* }; O; T
No, this type of software doesn't harm the user's computer.
/ D2 ^/ `* D5 ]6 ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ _3 j6 J* B' K. D/ ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 n9 Q, K% f4 \1 e" P" g# m5 n, z
that they can continue to have access to the incentive.: a( F |& ~$ t, a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 Y% q' }6 d( p3 @8 ^& E; V% B* bHow to Get Accepted into a CPA Network
; m( z( T3 q2 u3 t8 Y9 T' v% S$ pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" ], x& t0 G( \* ~3 G$ C6 a7 p
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 s# c. w9 n; a, v: M6 Kdifferent networks.% ?2 E( u( } E7 s+ Y* o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" X+ ^/ l/ {3 y" J
application and be as specific as possible about your promotion methods. Usually some time after
1 O4 o1 V) S4 m) G* Ereceiving your application, the company will call to interview you. The phone interview is a critical$ v! b7 j* G- I. D3 d" Q
part of the application process, and most networks will deny your application outright if they can't get% N6 M& s: a: O
you on the phone.6 f% y1 X- {# T" W# B9 u3 z2 Z1 f9 H
Often, the person who does your phone interview will actually become your affiliate manager after! ~: Y% p% U5 L: R7 o7 a& s
you get accepted, so it's a good time to put your best food forward.; K' ]8 D9 H+ X6 H) E
You might not relish at the idea of someone grilling you about your internet marketing methods over4 K0 i# c& ^. K+ t
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 u& _8 D" A$ HWhat methods do you use to market offers? t) p1 T1 V. d2 ]
Do you already have a website you will be using?/ E) l, ?0 u/ ? \. @8 [
How much is your advertising budget?
O N3 V$ L' _/ `4 y/ D. }2 sWhat other networks are you a member of?
1 O* f: w4 ]- {8 w6 QWho are your affiliate managers at these networks?8 x4 H( |, f4 _$ j$ D' f
Do you use social media (Facebook, twitter, etc.) to market offers?) l7 G2 E: B% B! o
How much traffic can you drive?
; N' M1 k: N8 |/ }7 O4 wDo you have a personal recommendation from anyone who is already a member?4 w# X' e$ b0 Z4 w8 Z/ X" N$ I2 U) U, \
Once you provide satisfactory answers to these questions, the network will approve or deny your+ i9 s5 ^. E% ^$ k
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! _: I9 g# L7 ~9 L8 R' P: vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate5 a* `+ m) ]: g/ ?
for the network can be helpful.4 |- x' X3 n6 l/ C/ s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' t8 c) Y" v8 pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! n; M' a: Z- t3 [# L5 I downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- _2 S2 E" h+ v( I8 Q4 z
people can open a lot of doors as far as networks are concerned.& u: q/ y1 s+ B0 q- g$ q- `
After You Join a CPA Network% h- F' \* c2 H
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( p0 |9 e% e4 ?9 s' j: W+ k9 T
and make an attempt to get to know them a little bit.' E |2 d! Y5 x8 g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" m( H, N9 ~' M7 `, Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
: P+ V" ^! D. O* y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& c4 G1 g) \6 m' ^, h' k+ R5 c
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 M9 @! g7 U7 N, N" `* d' jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 _1 U+ i' l+ C6 U% t
email.
& k4 ?- A! r6 z* aFor more helpful info about dealing with affiliate managers, check out:
; y1 J( m+ E, e; y$ N- Y, s6 lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 l: W4 z+ k E9 Whttp://www.mrgreen.am/affiliate- ... iate-managers-want/6 T' Y' O5 @ G& y: S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 c {8 V# a' D# b
Set Up Web Hosting
S1 ?" s9 R* s4 c2 U x) Y' }: U$ g+ LGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ ]* `& F. e2 {3 k+ A: qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" A1 s0 B, |0 L+ p5 khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- q3 J# Q! G4 s2 ]whoever else is on the same server as you.
' d" }" T! `% } b( HSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- ]4 r# ]* a9 W2 o) U2 ?0 t
enough that the visitor can't close the window before your pop up is even shown. You have about 3* m4 B3 _% k2 n& u( ^
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: t, {& A+ Y) {8 x8 k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a# C$ \# j1 J! u% ^: [
house full of roommates (hosting customers).4 Y" @8 `; }6 `/ r O" J% [ B+ Y2 j
In shared hosting, this is like having roommates where everyone has no specific designated area inside( q p- G0 r) S9 I. |0 |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- B7 s% V5 B* @; Q+ q% E3 A( E. _4 @fit.
4 u5 ?1 i3 w! C2 v' ]Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 |0 b" F j$ I8 i- X: j; ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
( ~9 t$ Z. M$ F6 t$ m( Ctheir food. Everyone else's food in the house has less space to take advantage of.% T; Y% Y1 B t
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 G. o* P8 h" A7 F3 `1 q- K7 T
any type of hosting this is a bad thing, and especially while running PPV traffic.1 s; u4 n8 n# r$ e9 a' |9 E
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 l8 E0 [) P( Q$ Z# I% n) f3 j. B
inside the fridge to put their food, and other roommates can't come into that space. The server is' \" T3 p4 f0 D4 M, M
partitioned, so that each customer can only use a specific amount of resources at any given time.2 {" A( _ b' ^! p, M6 r5 c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) w6 L' L& p1 b: [, Cbelong to you and no one else can use up those resources. This makes it possible to serve much more
- @) S1 d8 X/ ktraffic, faster.6 E) R+ t1 T/ M3 Y; |1 K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., F: x, M0 T4 u/ a4 y8 I. [/ P
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 X0 b- `" {$ Ghere:& L) C7 {% F& R
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) y8 _0 Y5 |7 @4 \) s* L7 E% HVPS&highlight=hosting& g- u1 Z1 |' {% L' t: W
Dedicated-Hosting-vs Shared-Hosting4 ~0 D* P3 v" u" u ^! N' \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 q$ D6 V5 L& s& P/ P) y% |
Hosting...Your-thoughts
. y5 w. p* E3 C8 Z' `( F3 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 r+ x, U" k6 v
Hosting Providers for PPV
3 J+ @; B8 H# k/ b6 K* Z3 @3 qBeyond Hosting& \8 k( s: R) l0 K% T; k" M8 p" I
http://beyondhosting.net/; a0 _7 V$ }% m N' f
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ T' e2 A$ D* Y, g9 Areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! Y" V( ]8 j% O* W5 I+ _# C; h
direct linking with PPV. Also, these guys provide great support.# h$ R2 H3 j+ N8 d7 V* D6 d9 O
Prosper202 Optimized Hosting
q& p w: g7 Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 a n% |* A1 i) A5 W
CPVLab Optimized Hosting
7 M5 W* l0 ]0 G- D Q0 b7 [1 E0 mhttp://beyondhosting.net/CPVLab-Hosting/" R& T, _. p$ [! Q: @. Z
Domain Names for PPV7 y5 w5 T, E* o+ G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 u$ u- V4 [- J& o+ g7 dwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 k$ b1 {8 v/ K" T; l& tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 A( P2 B, q; `% Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
l% _, _+ Z" M5 V# }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; y6 F" c# N* Y+ C: o
term or build a whole website.# F$ y# M: }. ?9 c, a# ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( d- m2 n! q6 l7 A) _3 F' `tracking software on your domain. This is really important, because it is necessary to track your
9 N- W0 {0 p+ }4 a I% c+ {: S* K" j1 Cconversions down to keyword level so that you can optimize your campaigns. Without proper
- J S# o& \" R, X* u2 Ptracking, it is impossible to know what is working and what isn't.
; G& Q* I1 r; s: k; m4 r' U L3 D/ d# yTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 ~; f* Z _* T U3 @) F9 N3 o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 |0 A h' v9 P7 y! YProsper202
. ?" b- F+ L2 n4 |: |* {http://prosper.tracking202.com/apps/
0 D# i" ?0 q& H" N3 E: f; NCPV Lab" U# p9 [6 p' ?& ~9 @" z* R
http://cpvlab.com/
% d1 X7 p/ d7 K P6 M* Q8 cCPVLab Help Videos' k% }5 l, m% w- C
http://ppvlab.com/oweiw/oiurw/vdm.htm( j" c' N8 q$ K+ e; f1 M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 a/ N$ B2 _2 P) aindustry standard.
1 V' h1 R: z& z4 Q) a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
R5 ?# O! u9 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- U' y+ p4 O" G9 J2 n3 a
good support if you have problems with your installation.) Q" f! i( ^7 ?* {% B: M
Tracking 202! x* r+ t2 ?) ?7 F; A6 p
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 r/ ?* y0 u7 b, {6 T, p3 ]- r) v, \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" @' x! i* w( i4 l
area.+ N) ]5 i$ Q- B8 x" T7 c, W. i
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 B- a# j5 {' i1 i4 B Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 G5 r* Q( t" c4 u; Dinterface, and their hosting.
z1 F0 @5 l x- G# `& e9 @! uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords+ D! p; J% e+ C( d+ L
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 W) ?/ A. R1 m; Wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ P* k( D+ r5 X3 t) kwere using.
1 X! |8 S# g- |) x4 O. `0 oChoose An Offer
- {9 P( l" y9 R* m8 _' U" ]Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: t/ J- E, p/ D0 J( H
Lesson on Offer Selection$ ?7 q' y: P' ] ]3 W) O2 R8 G
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' L( [% s4 H. ~4 B h, w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) u- Y. D. ?( l! R# A9 D
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: q2 l$ v% t. X- T! LLeadImpact as the traffic source.
4 w% ]: {5 B2 N: _Now the best way to learn how to put all of this together is to just get started. For some variation in
( o0 s! s, K# K* ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( X4 C( O( Y2 O' C. {" J5 H7 gcampaign.
/ |/ s& I1 P: wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 c. @6 \8 E' r, w) U( W+ q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" b% H: X& N! c% r& k/ d
that all traffic is accepted.- H% i& J% J/ P4 Y1 V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." \. Y% h. l, a" v: E( j1 m
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ F4 ^& `. Y2 s/ I5 m( h
get creatives like banners or images specifically for the offer.
- |# _- d- W( e, @& D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" h* y7 V3 q& Z, z- OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ w3 t0 H* W9 K% f; etrack my keywords. Without doing this, it isn't possible to see what's converting.
9 Y# Z: i/ r1 x; j$ }/ gIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& p9 ~7 f" ]; R+ J% |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 u# b' s" ]+ x) N! v7 z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 Z" m9 y3 z& j6 P( R q# E7 Ebottom of the page:3 @, e( p) L! Y: Z1 c( l# k$ K
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 x' r& I2 D" [( C% X8 h
Click on the offer → pixels → Add a new pixel and this comes up:0 ?" k% c; C2 r+ O+ z9 P
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- B: h( I( q3 _; r; q0 v" |$ Q
from your software into the box that says 'Enter URL of image to load'.' E9 J# y" f0 M! p/ r
Once you do this, it should look like this:$ i- R5 [# L- ]4 J! `4 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. f, Q4 J: ]8 L5 Y! k, \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 [. v, b9 I5 X. G- N
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% M; z' l* v1 X: c* | R- UProsper or CPVLab.. j N( Y& t1 c' |& t
* M3 z8 h) q! ^2 ~. k2 o
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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