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PPV GUIDE [PPV新手入门][28页]+ A) A' c9 n" t1 F+ } Z
详细的请下载电子书！' q5 D7 G: T5 s1 I9 d3 ]
% u( |. V: ?2 l. j$ d7 ]; y; S2 T, z) ?- f4 o5 H' ]* _
Newbie Guide
) E( B" T! Z6 W7 P8 a; DPPVPlaybook.com
. s! p- s9 F' T! c3 a0 Z1 E$ sTracy Shaffer
6 G- q% k* T0 D) T" K# [David Ford
9 P) `: {1 y( U) P/ X' \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& y! Z& m* Z/ d( H. EGetting Your Mind Right to Start Affiliate Marketing
v& O9 N2 L$ G+ B$ d. TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( M0 V! f0 n6 r: e( s# d3 K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ v5 S& s9 y C3 B3 C6 [" H( }3 t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing g' S" ?" V7 V3 I+ e; n
with any success, these claims are laughable and far from the truth.) b: c1 r" h' e' O$ j& J& A* b7 v" Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% n7 A* K6 X) k' @* _, [0 t9 \
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 B9 a0 k9 r# w0 k! @* l3 }. H4 c$ s5 xthe ability for a marketer to be a one person shop and make an incredible amount of money with low
- C8 r$ e Y6 i2 Ooverhead.: c* Q- n1 L# n5 o
The winners in this business are the ones with persistence when nothing works, who know there's* N5 v7 I: s/ E# Z. B; x
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- m; T+ ~) h; y8 c
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; H( e6 e8 A7 O. ^
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
e2 F1 }- `' A+ DMost of these things happen suddenly and without warning, and they all contribute to the amazing
; h0 I- q% m# c! ~learning experience available to anyone with a few hundred bucks and the ability to open an
6 y h$ _6 W1 J$ ~1 ^) w% m) g2 @advertising account.
7 K* v, w* }7 ~9 r: Z/ g7 O% tYour competitors are willing to work at this around the clock. This isn't a push button, instant business
& C! r4 l; v' `7 \+ Hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 p/ u; P% }- q1 o* }8 ~ ~8 Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 S6 d7 H6 _; [1 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# q) z" L8 {; `4 t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 l0 K; q& K7 E; t: {" v! |started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 A4 Z1 e, N. {. b* O2 Xstarted building.
. ~# b" i) K7 qThings you need to get started:
7 b( ] Q' M4 B+ Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 V9 A6 ]3 G. M3 D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) A2 U# O$ o- J, Y# s2 O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. b% `5 y7 B7 g; ^. I3 l/ s4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! U) S( N" P( h7 B* l% [This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% S# \- n/ a, C& xwith PPV.
( C% E! h# b1 Q* s3 j* ABasic Getting Started Definitions9 `. ^9 x" u2 K6 Y" X3 F, l: s) a( B8 o0 l
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* |1 C% ~# g' m! G1 x+ _. b6 Raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ F; m* c* `3 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( y8 E. c; A8 Y6 L6 L. V9 |
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& g# T2 ^. f2 s# XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate ?+ n* `4 L7 G% g2 V) U/ |6 y
receives a commission on that product. An example would be the Amazon.com Associates program,
; K1 h' E; w. X4 [' aComission Junction or Clickbank.% }) D5 R) s \! Q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ {7 y ^' C6 l, U3 }7 v
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 n: e3 | B2 u+ |, p: ]. M& B& ?
buying a product. An example would be Ads4Dough or Neverblue.
7 x+ \0 U' a. H( _1 Y4 l/ QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 G. o9 z w+ A) g4 r1 ^* Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ l8 ?8 k0 A" [. U" Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 r' W- N9 n9 ^9 }% ~right from the start can really help you.5 t/ K7 U3 g" Q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 U; g F( b" N- U( ~0 t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, F2 i7 h7 ^! f2 `view, starting anywhere from .01 or .015.2 z3 D+ o2 [2 n$ J
In order to use this type of internet traffic, the affiliate can sign up with a number of different
8 z' O7 i6 F4 W% M' X* Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ K$ s) |) R* s0 h& Q9 QMediaTraffic, and AdOn Network.% c$ m" L; |2 o& a
Don't popups get blocked by pop blocker software?1 r$ d9 h2 x5 x4 @* i" H9 j
No. Popups are served in a new browser window as if the visitor had opened the new window, U( }$ H9 L6 c% Q. ^ s8 V% L
themselves.6 h' Y6 {) T, n2 p
How many popups get served to the visitor?$ N: X0 `9 @5 _. A& o5 ]# W. j
The number of popups served varies depending on the PPV network. Some pop more frequently- H5 j: T$ g9 x& M, x Q4 Z7 A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 l+ C. }7 M0 N: I( w8 g; V6 u
serving this kind of advertising, so they have to toe the line between keeping their software# ^1 M& Y0 |! @1 }
downloaded and still making a profit.3 @# C7 ]: n& |
Isn't this type of software bad? Why would anyone keep it on their computer?
! a( }, l! c8 m/ U6 e3 oNo, this type of software doesn't harm the user's computer.
- G) M3 q6 G* F1 k3 l8 _$ qCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, u' S% A$ Y9 ~8 q* z: {
toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 y3 L; U c/ ~+ u5 L G
that they can continue to have access to the incentive.
1 @: T7 t: Z4 f; [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 y* @& s9 X: R) e7 V
How to Get Accepted into a CPA Network0 o& y# q& ^+ R `* N9 T8 c# N' a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 h& M& J* |+ o/ G& x
to start looking for networks is Offervault which lists offers and lets you compare payouts across" u& o% V% o6 d2 d; s
different networks." h- I" ?; Y$ [' }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! h& {/ [1 a: W/ k' [8 Napplication and be as specific as possible about your promotion methods. Usually some time after" n/ S" P0 ^0 q6 E
receiving your application, the company will call to interview you. The phone interview is a critical
$ Q& W4 _5 V1 |) t, a% c9 Vpart of the application process, and most networks will deny your application outright if they can't get
* C: s; [6 c* s2 @) Q6 \you on the phone.- z% y; v8 Y+ E
Often, the person who does your phone interview will actually become your affiliate manager after
7 H' n" G2 n- Lyou get accepted, so it's a good time to put your best food forward.
6 ^% V! i% T7 \You might not relish at the idea of someone grilling you about your internet marketing methods over
d0 G5 a$ C3 P4 L; w7 }/ a3 Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:3 L7 J- L; k0 G6 P" i5 F
What methods do you use to market offers?! }" }/ N# i/ ]. G
Do you already have a website you will be using?# @: k S" B/ {. A+ N7 Q4 n0 o
How much is your advertising budget?
. P7 d6 g; x3 z; Q' x' i: m. E+ lWhat other networks are you a member of?
7 h, l2 w, g+ L: J1 LWho are your affiliate managers at these networks?
1 S+ n( B. m2 }' D; l. HDo you use social media (Facebook, twitter, etc.) to market offers?
( E+ X9 ?6 R$ \! R( B' aHow much traffic can you drive?
* n7 U: t ]2 W1 eDo you have a personal recommendation from anyone who is already a member?( Q9 \* ?6 z$ j3 ~& x* Y4 G
Once you provide satisfactory answers to these questions, the network will approve or deny your$ P0 W6 y9 w6 R/ n% m& L' b, a
application. If you get denied, just keep applying or call someone on the phone and try again. Be" F4 e* M* T# Q X) ? t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 {8 u3 ]8 U- O6 v$ A1 O
for the network can be helpful.
* q$ |) O4 V+ o: \1 U% B+ p& K/ UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( Q7 C" C2 v- f- \
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ I! F# W, u# c9 p, M) v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 a) F1 D( s& K
people can open a lot of doors as far as networks are concerned.7 D* e) f0 z, A6 E6 v
After You Join a CPA Network
- O1 Y- u1 L9 u& VOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ Y3 G2 h) Q* J( X: I/ u& g6 Land make an attempt to get to know them a little bit.* c5 d# g; P, ^% Q& P( x m$ D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 b5 _3 i: I2 `4 y! b1 j$ V% [* ]: b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 g. i; k5 A8 o( ^7 [, c% X! G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ J) m) g) z" B
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout" I8 `' B8 B" B+ [5 \( J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ l9 |! Q, g7 I& w4 B
email.
# g! i) \) m E4 f* cFor more helpful info about dealing with affiliate managers, check out:
/ T4 C/ B/ @' t E! m& w9 Z, j+ rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/7 Q/ H. X, D p+ y$ s2 k
http://www.mrgreen.am/affiliate- ... iate-managers-want/( e) o6 ^( d: T# O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ f! c) }2 q; {, y5 n# h
Set Up Web Hosting I" ~& n4 C6 ]) f# D1 {
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 ]" O$ j. M. v% Wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( P0 n$ i+ d( \. _* g- K# j: ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" c) Z9 _; q/ U/ l# b; ]7 dwhoever else is on the same server as you.9 H, f4 B, t! t. j- V6 S
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" }: { Q) l: ]* l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 i$ w' ]8 k" d! I( U9 T: Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; k% c f) V, ?6 O6 N$ u! C9 ^3 l5 jTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 v" U: s% R& @2 Y; B8 D; Z5 l$ ^house full of roommates (hosting customers).
& E' ^1 U% v: Q# h8 u4 ]9 yIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 ?/ N9 S$ v5 m t E8 _4 Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 }# p- f1 u5 _ z* t2 u [, m @fit.
% u* |& `0 r/ YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 s3 `% [9 f5 } Ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate! r9 T, F' f/ Y& @% d; _
their food. Everyone else's food in the house has less space to take advantage of.
6 i1 i" {% |6 A4 t( e$ J" iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
& L3 ]) ]: P" ]8 s! B% J% jany type of hosting this is a bad thing, and especially while running PPV traffic.
% J! x4 Q- O; A' l, n e3 j; kIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, ~/ V( P7 i/ Q% }$ einside the fridge to put their food, and other roommates can't come into that space. The server is( |% u( u# f' a/ A1 i
partitioned, so that each customer can only use a specific amount of resources at any given time.8 s7 [; o& U' Y9 q# F; y; q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! x, d( T7 m! T3 obelong to you and no one else can use up those resources. This makes it possible to serve much more
7 d. ^/ {+ ?# m/ P1 F# vtraffic, faster.& d9 c$ M1 {; G$ l( j% Q( R5 u
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% y( k" I/ f3 e8 MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 d" f3 Q" d5 F# J, q- r4 l
here:
8 @* I5 _+ D5 |; j3 m& u7 B7 ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 P& n* z) i- cVPS&highlight=hosting7 [8 [) O% l( i& |
Dedicated-Hosting-vs Shared-Hosting
^3 @( J& n% mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; L( Z8 E* X. R8 @6 E$ F7 q
Hosting...Your-thoughts8 D# K! u1 i0 v8 k; g5 n( ^$ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ D L, _" Q( a& E$ e4 PHosting Providers for PPV7 w, V- R! p8 ~4 [- g1 |
Beyond Hosting2 C" p3 C- x0 B4 V" h% Q
http://beyondhosting.net/
) a( l& q+ r: S. U8 h- \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 f W7 y; w7 J% W( F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ r0 \6 f, I) Y I7 w0 j
direct linking with PPV. Also, these guys provide great support.
0 l0 O0 B$ p: u8 g& }Prosper202 Optimized Hosting, `0 {* m1 e1 [* \# J0 }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 d( f/ i# s0 E$ Y1 U t' o
CPVLab Optimized Hosting
; d5 ?- H+ E4 Q- q6 l& @6 }http://beyondhosting.net/CPVLab-Hosting/' G3 x/ b( ~; c4 `) i$ j
Domain Names for PPV* Y9 h- D- w4 \' t* ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 Q$ N1 U5 w) m, G" J
where you're going to host your tracking software and your landing pages if you decide to make them.
" v7 R6 \, M) U5 U$ q. v4 dOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ R9 {' k% l/ B6 I- kbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" |1 Y4 u6 I: B! E1 i6 `8 W6 C, E# `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 m/ ?& p- x7 i! T4 x. ?
term or build a whole website.
) I" A0 v) L4 N& g3 M, zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 G& s( i& z! ?tracking software on your domain. This is really important, because it is necessary to track your
8 w/ ^1 S2 B0 e3 fconversions down to keyword level so that you can optimize your campaigns. Without proper
$ Q# E/ G) \5 V" W1 e" z0 }- p; itracking, it is impossible to know what is working and what isn't.
6 \. y& w. r" ETo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, c2 h l6 t; _: ?' @: U. A1 n% Cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! i2 \3 f' Z ?
Prosper202
: g5 G9 [5 q% w, X$ v: dhttp://prosper.tracking202.com/apps/
" t. T- x' j' G3 n) KCPV Lab/ o' @. X) f2 ~
http://cpvlab.com/( a$ U1 e* d. \* [ }+ L
CPVLab Help Videos4 f$ m0 _) A1 Q8 E0 `4 E# J% S. c- D( {
http://ppvlab.com/oweiw/oiurw/vdm.htm* R& v9 G+ n( v! Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 _; [5 r' q& a& c% B8 \industry standard.
" I& M( z6 t; X0 S2 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
@1 `: z! K4 W+ N( K9 ?( KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 Y; A# [0 g! u- p) a' ]
good support if you have problems with your installation.
+ @0 E7 x: d1 b' uTracking 202
! N t0 E" y- x( wTracking 202 is the hosted version of Prosper202. You can create a free account and then build your: T, k: ~% b0 B6 s/ @) T
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: e' r. A3 l% m6 l/ B) q" D) V1 h
area.
+ s8 s% H* c$ U( rIf you choose this option, keep in mind that your tracking software, one of the most important parts of/ _8 ?7 q$ C, A5 R r
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 }2 p, S! |8 r8 y; vinterface, and their hosting.
( J* F8 l$ O1 @' I/ }Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; Z$ @4 I5 y6 |5 n! K- n# P
and targets which you are bidding on. Leaving this up to chance in order to save money could6 O4 n/ f2 D6 i, v2 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' f4 M% h3 P. Y9 N" U
were using.
1 y8 W' }. R6 ~7 L2 JChoose An Offer$ p$ f8 O! V0 e7 i; v- _; W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, r& M4 N; N: uLesson on Offer Selection+ o0 t; f) T2 j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 [: ^1 y- _' fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 Z* G) B$ D7 W4 W3 P. i! HTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% H4 T4 U8 {9 \: N iLeadImpact as the traffic source.
: @& [4 N+ R0 XNow the best way to learn how to put all of this together is to just get started. For some variation in
5 U& G+ ]$ Z+ T9 P% K3 I" o5 c6 f3 B, mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 r$ q. g) G. A& H; j+ Ycampaign.3 ^' _9 V! P a# j4 Y4 X
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 [9 \. o6 L3 b0 `; r Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 Y$ z& k" V6 \/ }that all traffic is accepted.& O' R) J0 x4 Y! Z* U; A: y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: J# [$ E! o+ J7 n: DThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; n5 J' Q% U( a/ F [2 eget creatives like banners or images specifically for the offer.
1 v% a. E( C; Y; p9 B. U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 s1 j, }4 a, b- f$ f* ?4 @
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& n( }; \# f& T; E0 V6 ]
track my keywords. Without doing this, it isn't possible to see what's converting.
4 C8 e b: c" I8 QIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ P! [! L8 s3 R d) g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 K% j) A a0 {$ ]* XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ |' T8 _: _! }& fbottom of the page:
) ]+ p1 e$ s( o7 A$ w1 j% J0 @Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" N k1 V3 H& m( P# mClick on the offer → pixels → Add a new pixel and this comes up:, n; t/ T7 X% N! J2 Y1 f" | W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 Y4 y( Y y0 mfrom your software into the box that says 'Enter URL of image to load'.) g* h( a) N6 t) s" G' w8 _
Once you do this, it should look like this:
& q$ G; `: d, _' v, j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& e3 ?& h! t/ ]- s) |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' `' u j% @$ k H
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. i+ p5 p! V) }2 ~+ L3 N0 g1 B: h
Prosper or CPVLab.9 A {9 Q( S( a1 {1 ^& B( _/ M0 W
+ n" C+ ]7 v3 q2 _4 E
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发表于 2012-12-27 18:47:17
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