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PPV GUIDE [PPV新手入门][28页]% W7 I5 @* G3 N# d# |( D" {
详细的请下载电子书！' B \! m" m0 w# C0 {1 V0 I$ ~4 u
! H1 a( x: `" N- M
, N0 @, K6 i: f0 s1 DNewbie Guide" d" Z0 \- b3 C4 Q3 D, o$ T0 N
PPVPlaybook.com
4 b% W6 P8 S+ P# yTracy Shaffer1 [9 j' t6 @$ C8 c8 g' O" H
David Ford
) O( O9 M* D. L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
D0 o% p* q# kGetting Your Mind Right to Start Affiliate Marketing& v% A3 X7 R8 {% ^4 w( L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 t* U8 k- H# l a) S% J
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 Y1 V$ m; K" e/ Z# l0 N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" F& Y7 D) n0 t
with any success, these claims are laughable and far from the truth.
6 z2 @: F/ ^0 b. y# N4 L$ \; @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! s. s/ ^, g" j
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 {( z9 u' w$ f" F) p' [' Y8 cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, r8 c$ A i) z* K( K# j/ G. soverhead.
7 y1 U; H3 @) h1 jThe winners in this business are the ones with persistence when nothing works, who know there's
( Z/ y3 r$ b, Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 O- |3 m. H" r' s0 o7 }9 D; r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ M; P+ g' k3 u$ |1 U" J
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ v& H" X7 I& W0 t* s. LMost of these things happen suddenly and without warning, and they all contribute to the amazing' R* [4 }! b9 M1 X" \5 B
learning experience available to anyone with a few hundred bucks and the ability to open an
9 z l3 o+ i, m- g* n4 f# radvertising account.4 @3 g7 y+ z$ `4 {6 E. l: q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* P3 i- \0 z. S0 i% v9 hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 S# `% g/ M; X7 X+ rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,# [4 S: E1 u3 Q [% f! v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! K0 |3 C; E8 ~! m$ l
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' N* K; X& ?3 R; E+ G) Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get6 k7 F! ]% F) X: h
started building.: E9 n' s+ K6 }' ^' {
Things you need to get started:
9 x1 C1 c& C8 Q3 S1 e' L( Z8 w# g4 H$ P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' L! B l2 w& A* U p+ e9 v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 F! u8 t# G f) ~7 `8 d/ i* f3 l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: c. ?) s. K4 O- i$ @. L# x7 {1 k5 x4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" P' q) l$ u! b% ^3 Y9 hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
. ]" n" H* G' J" dwith PPV.
: G" I; w0 m+ |9 Q+ j# o4 p4 M0 [; jBasic Getting Started Definitions5 p7 A0 G$ G2 W5 ?. V& d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) o' }, N( Z& u4 e+ Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main E: I, l% a4 L) }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, k5 s4 d5 u! y1 ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)." A% `9 q2 E4 Z+ T" [5 c P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 v1 u9 l0 d' z/ W
receives a commission on that product. An example would be the Amazon.com Associates program,
* n. @4 K+ w9 a; nComission Junction or Clickbank.
9 ^+ T# y$ V+ O: v, \! [2 iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 p: M% h6 X' F8 V0 P) n
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. R0 ]8 L( g' C0 o/ i1 V% L8 cbuying a product. An example would be Ads4Dough or Neverblue.
! o8 ]; j2 A2 Q, SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 ^: q ^' ?; d4 k) _
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( t- Z7 c& R8 `6 Y- D. frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 H! N- o# e/ ?0 b& e& Fright from the start can really help you.
! ?- [2 ^# i! nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' G4 V. j0 Y+ p/ u: x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, t g2 n' ~9 ^' J& xview, starting anywhere from .01 or .015.
! w2 d/ q% |2 Z9 f- oIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ }- f+ w5 K6 F4 R! }: Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- z% ~8 y* f. I0 Z& }1 h
MediaTraffic, and AdOn Network.
% ]5 g! a7 Q0 c# hDon't popups get blocked by pop blocker software?
" X- h7 ~% u9 oNo. Popups are served in a new browser window as if the visitor had opened the new window7 L) ^4 a7 D: V* O; P: w
themselves.
5 o6 ]5 d) Z9 F+ Z" m% pHow many popups get served to the visitor?1 F, Z: K3 e9 Q8 \. h# m, w
The number of popups served varies depending on the PPV network. Some pop more frequently
5 B9 \, q9 F- g9 o# t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# l0 h! Y2 A! N3 V2 N) X2 u; y1 Xserving this kind of advertising, so they have to toe the line between keeping their software
/ k$ l4 E) \' B% C$ L+ E5 Wdownloaded and still making a profit.- K) V6 U" G" v4 k- P
Isn't this type of software bad? Why would anyone keep it on their computer?7 e R$ g% }/ }: f" x" w6 H8 S
No, this type of software doesn't harm the user's computer.
1 w9 H2 j4 W+ w* p& |; CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: y: f" y9 A1 |/ l, t/ r" Z: `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! X- w! j4 t5 E: T5 ^that they can continue to have access to the incentive. V2 A0 |8 A+ b$ R3 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
Z2 w& n. m# z' V7 iHow to Get Accepted into a CPA Network
. {/ V1 V2 u1 gIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& U9 G V7 r% O% y1 k( T) T
to start looking for networks is Offervault which lists offers and lets you compare payouts across. l6 { T a2 L8 d' m0 c
different networks.
$ Z6 n. y& z: O" P. L! d$ |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ P: |( I& L1 Q" b9 P* j2 E
application and be as specific as possible about your promotion methods. Usually some time after3 U; l( l9 O2 F) X5 S9 f
receiving your application, the company will call to interview you. The phone interview is a critical6 h* |2 N8 k' Z9 ]
part of the application process, and most networks will deny your application outright if they can't get
8 i+ m0 m4 z8 |you on the phone.2 k+ g$ G4 M; j$ A
Often, the person who does your phone interview will actually become your affiliate manager after
9 I3 K# b6 K9 m+ {you get accepted, so it's a good time to put your best food forward.
/ j) T8 k# V3 N+ a. [( {You might not relish at the idea of someone grilling you about your internet marketing methods over4 C6 q( ^3 ` f( x
the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 D+ T4 G) t8 N. I" s( d/ tWhat methods do you use to market offers?% o$ h0 t) \2 T$ Q% K- b, H% R
Do you already have a website you will be using?
6 Z" q6 ?+ X6 l2 ?2 _4 J( t" IHow much is your advertising budget?
) c1 W d& A6 \0 [& [What other networks are you a member of?/ S% C0 T* H7 q o' H+ ^# x, `
Who are your affiliate managers at these networks?
- l* S& T/ B! u' a% wDo you use social media (Facebook, twitter, etc.) to market offers?$ l C) Z4 i1 z
How much traffic can you drive?- q) k# j' r1 ` o" V6 A
Do you have a personal recommendation from anyone who is already a member?
]# N) [5 O/ I( h' {+ YOnce you provide satisfactory answers to these questions, the network will approve or deny your
! X' Y2 u& R8 D6 S6 X2 w% e% k% Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be
+ {* t0 O) I/ E0 B( Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. U1 \ ?4 L p" Q) Q' ufor the network can be helpful.. Z* a! A% L! p+ h2 W) ~
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 G- z9 B X3 {6 v6 |" Q- VSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' F8 Q. P4 b; P+ y. y3 g* i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: t- R6 _- A) I
people can open a lot of doors as far as networks are concerned.% s1 F/ X' {+ G
After You Join a CPA Network
r3 p! m7 b3 C9 [6 b( VOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 U' ]; t, r1 ]( K" C: m
and make an attempt to get to know them a little bit.
! k2 o: L }- O3 c' G( E5 tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! X& O9 {2 l3 t5 z# r. ~
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 V+ o' c$ a! P1 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 44 i0 S- J: z7 o! n7 @# E5 p! g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 i. f9 C3 V% J! `2 R" I1 |8 g3 C" x! wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ g v) N" E- W; x7 F& B) z. t
email.3 J3 k+ B; s7 L9 S5 I: o
For more helpful info about dealing with affiliate managers, check out:
9 `' g9 H2 i) j. K3 z L& ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& C$ _, A5 r4 y" T a! O- Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* q+ F4 a; K. U1 L* R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ [: }9 z, p7 s
Set Up Web Hosting/ z- c9 K' ^) F& t* s9 C' e! K4 u
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 `+ R2 E. ]# @) }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; k8 C6 l$ }; `, ^1 dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* ` P$ s9 [' x% P+ Q8 v. X" f, Q
whoever else is on the same server as you.
* P/ v% U8 K$ t/ jSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ j( h: ^/ l% @& Oenough that the visitor can't close the window before your pop up is even shown. You have about 3& B' O1 O* T0 p* o
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 r# b' `' l6 j1 A9 n$ S$ u$ q6 KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
I7 i/ y7 X7 m' shouse full of roommates (hosting customers).
5 H5 x' |! d! B/ G2 @3 x+ cIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ D0 _: M- y8 c8 Q j
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( s! z& Z$ j& pfit.
4 \0 r4 F# ?& q; ?1 J4 \Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 P9 R8 G7 \3 B% mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
% l$ y; x: J6 l0 X6 g, H0 Htheir food. Everyone else's food in the house has less space to take advantage of.5 e; V: S" R7 q) i# {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 _. `, p. f, u$ T) {. Q! C, ~9 Q
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ t q6 w2 a: p# H6 ?: M6 @! y& D6 PIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ a! [9 R& Q3 [* @* @4 Y
inside the fridge to put their food, and other roommates can't come into that space. The server is5 q: L# b) L& q
partitioned, so that each customer can only use a specific amount of resources at any given time.5 ~4 J. `1 G- g* K, k
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, @$ b6 w/ }. Y k1 Xbelong to you and no one else can use up those resources. This makes it possible to serve much more
F/ S) } [. Z% e5 U) B. Straffic, faster.
; y9 a R9 o! u Q/ pAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# O5 i+ d) ?2 W9 E4 S# ?, `5 PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is Y/ U' X/ x* ~ K, w5 L/ e
here:. f9 Q/ S* s) o4 @6 B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! D( M3 G0 q. @, nVPS&highlight=hosting" @% o) g) w4 D# x
Dedicated-Hosting-vs Shared-Hosting! y: W. W1 Y' d; s: y% M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ j6 x3 W- q! W* j9 P' s; p
Hosting...Your-thoughts' z5 H, j$ I/ U. m: y* ?# I+ N& |& E, [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 ^% b d: Y7 F4 V5 T( u' Y3 L
Hosting Providers for PPV
6 i @8 h" k, n3 K/ }( H) q+ f8 G+ h- ?Beyond Hosting" v8 P" |, A# U$ _
http://beyondhosting.net/' h: a r+ b- g' y, d7 b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 J* }: U. }) u/ y* a& }/ Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 E; e; Y3 P/ y; @( K
direct linking with PPV. Also, these guys provide great support.0 F! X6 h6 d6 I( ~+ X$ j6 d/ C7 |
Prosper202 Optimized Hosting
1 } o+ U) P- d2 W' E5 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 w5 B3 z/ K9 P- a
CPVLab Optimized Hosting6 P0 G& q7 Y3 b/ n6 w
http://beyondhosting.net/CPVLab-Hosting/7 w- P/ a: x0 \3 e. i4 W
Domain Names for PPV
3 A# d1 I9 K0 A0 U9 b9 C% IOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( A; K% @ G7 ^) o5 U8 X1 x" }7 a* F5 Awhere you're going to host your tracking software and your landing pages if you decide to make them.
. L) L* K3 S! ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic," H2 f; G3 T) w; ~* g/ a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# \ u! ?5 g, F* \4 e0 z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! u8 o$ p( \8 nterm or build a whole website." M: e* j( H& U# E8 y3 w' I
After you buy hosting, a domain and get those all attached to each other, the next step is to install- j9 y$ f0 n% e3 I: ^+ o( A
tracking software on your domain. This is really important, because it is necessary to track your
9 l( ^: S- x6 z- _+ R9 I& Econversions down to keyword level so that you can optimize your campaigns. Without proper
* s4 @. S- }, P9 o- Jtracking, it is impossible to know what is working and what isn't.
2 n6 Y( F" p) Z+ h& c Z& J; }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 V: t. ?* y% q ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: g7 r4 b# B7 H* I
Prosper202$ ]% S' [- E2 s. {. E4 T! O* C
http://prosper.tracking202.com/apps/& `4 S, Z4 F' b/ I" ?5 x
CPV Lab
$ _$ {" x. V- Q! A @( X* ^http://cpvlab.com/+ p7 D P, L; x' ^3 O1 u2 Z
CPVLab Help Videos
! q. ~2 r; O; Q/ ^" Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
; v* I% d$ o( u, Y0 V% bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% Z% q" \3 ~6 n, i0 Q+ V- Q
industry standard.3 e1 w( `( m2 y( ]. t! b" N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; G8 y; t# l( R: o3 }( X# H: g" T; Y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& A3 i1 a- |. p8 P% i/ D# l
good support if you have problems with your installation.
1 y2 F, M$ v& g4 O0 q0 _* vTracking 202; f9 K: S5 Z# m* e! C+ j
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% E) Q5 v* w5 X+ G5 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* P5 ~& q' H7 y8 P, A9 varea.& j" |; J0 G7 O! v; E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( g2 ~% h2 ^; p0 d5 ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: c; [6 |3 ?8 N# |" O' ~) l
interface, and their hosting.
+ G* F R5 [/ c0 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: Z d5 ~+ A. B' H& d
and targets which you are bidding on. Leaving this up to chance in order to save money could/ b' Y6 `" g# ]2 f' S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; ?0 h& O" o2 U2 ?# T. Kwere using.
( f8 R! {+ \5 y7 S" zChoose An Offer1 \4 z7 L" F" P7 K" T) y |" \/ ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' p; S' v8 M2 T. U5 S; Q9 a" d
Lesson on Offer Selection
0 [( a- N9 D/ `: Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
* S& {9 P) X% X$ L0 b6 V! v0 R( pIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 g5 j9 z: |/ m8 u% Q+ S8 |2 PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) U, P9 Y# c/ h$ @$ r' \7 Y N6 BLeadImpact as the traffic source.
9 b; p# Z- `3 RNow the best way to learn how to put all of this together is to just get started. For some variation in
" v, }9 J$ e7 s& s3 P/ r' l5 ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% N, B: R. T. B7 {1 G
campaign.
* u. C U1 M- nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ Z6 L8 R( u/ e0 Bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says `7 _- C/ B% }$ N! q
that all traffic is accepted.
9 i6 {7 {( Q" A' y6 AFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) x* \ ?( n; n! E( q! s# k
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 b; Q) F% W8 E8 Z6 I) Wget creatives like banners or images specifically for the offer.6 V6 o% [ Z' f4 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! w2 y% K4 S& H( e8 u* p: M/ k* MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 R" }: ] k. `; ?
track my keywords. Without doing this, it isn't possible to see what's converting., C( ^7 {, F' D2 \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 {3 W* n1 C" F6 C6 S' ~* A8 ]9 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( j; S9 a; X7 Y) a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ A3 L5 C( O% vbottom of the page:
3 R3 |6 i4 A6 O5 QNext, I have to cut and paste this pixel into my offer at Ads4Dough.) \5 j. C1 O+ Q6 \+ o4 a
Click on the offer → pixels → Add a new pixel and this comes up:
W! F/ [8 `4 g+ |/ E" JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: D! ?. Z- {+ l- u% c# T6 pfrom your software into the box that says 'Enter URL of image to load'.8 f" K# p$ b! U* A
Once you do this, it should look like this:$ Y4 L) L- G5 O0 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; D1 A. Y/ O, [" H) I
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 q% c8 E, ^5 p1 [6 TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! h `& b7 u! J
Prosper or CPVLab.! P; Z8 W1 y+ n; t: {( s
% F4 b4 d- a, A0 } |
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