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PPV GUIDE [PPV新手入门][28页]5 M* h. m* t# K
详细的请下载电子书！
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5 C7 [ S9 O$ K ]7 q; S/ ` T( nNewbie Guide% y1 Z$ F4 }2 A
PPVPlaybook.com
. v# `+ T f/ H* s& `Tracy Shaffer3 |/ j* f4 n. {8 J% Y
David Ford) e' C* g* ?) u8 X$ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 V$ ?/ p+ J) F/ |" ?0 Q( ~5 q. E
Getting Your Mind Right to Start Affiliate Marketing: f9 ^# }9 q$ w V8 }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' P$ ? E: [" p( _7 E) [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: \- h5 a+ P* c$ F k3 w4 i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 Y1 L6 } S: @, i' gwith any success, these claims are laughable and far from the truth.( B$ f3 y+ D' G7 ?4 X& Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" ?/ w8 Z, L) S
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' {8 Y7 c2 S- A# b% V8 U' Othe ability for a marketer to be a one person shop and make an incredible amount of money with low
: J. v& K. J, n8 Doverhead.
6 {2 Y/ v0 I1 }/ V( h/ ?; aThe winners in this business are the ones with persistence when nothing works, who know there's( S9 f$ z0 x5 n9 @8 Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* \1 V0 N4 Z4 O1 {5 L' q2 e9 B7 [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can. s% `$ P! c, D& ?& {0 Q5 t: j6 U
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, T% {5 M; l8 i9 [! u3 tMost of these things happen suddenly and without warning, and they all contribute to the amazing
( |9 p2 A) @' m- o: P6 _7 Tlearning experience available to anyone with a few hundred bucks and the ability to open an/ e) H; ^4 s! l7 `' v
advertising account.
; e5 c! M% a3 e3 ^) ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business% f; M& q: G) v6 x# f L5 ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 e+ Y% R/ x6 F- ], k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, O, N" S8 [! B; P. X' J8 H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 u R/ V" ^6 c: D( G
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 |: L/ _, @# d+ x5 F
started building PPV campaigns right away from start to finish. With that said, time to jump in and get% W$ C& j( O; C- F
started building.; {: l3 h5 {4 w5 _% B; z' L( j
Things you need to get started:- X" F! `1 B$ U% ]
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' v, L: ^. O5 l( T- q+ K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% l, Q& k( B9 V4 n7 k( m: j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" g8 k5 E3 O" E+ t. W' E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! i" J8 Y% B3 S! |/ i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
, U7 I2 h* T/ F5 ~6 C9 t# zwith PPV.
' v+ M1 ?- N. ^" r# QBasic Getting Started Definitions
9 c. e: G% I0 A! D2 }$ l7 {- P. ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% w/ l. O# s+ a/ s6 I" x4 L
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 B+ S u2 W6 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 F9 }9 W. ], l V4 W' X7 j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 B4 u% y3 ^4 T, d2 I' J
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& f% l! c* y8 ?: Qreceives a commission on that product. An example would be the Amazon.com Associates program,
7 d% i* g' j( |% m! W! u" tComission Junction or Clickbank.9 `4 ?( C5 Q* z8 w6 v$ [) r5 a
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ S, y, n9 z) h5 C
an action like filling out a form, submitting their email address, signing up for a service or sometimes) I w, P4 z; K( h, H6 q
buying a product. An example would be Ads4Dough or Neverblue.
! K+ K. K' {4 x4 E' _- C1 sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ ^" |& J* W; u0 m; Y, @. J! Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else* X$ t' R" g1 t% J& b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# [. Y1 s- o: N7 f; u0 Q/ a- {5 @right from the start can really help you.
; m6 h6 o) C* P8 S* g( DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ K0 S& W; [" b: E H) Z5 t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: v- @7 }. C# \$ o! dview, starting anywhere from .01 or .015.
- i0 d" |1 ?0 _' E2 `% MIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 B. P, ~: s: W, fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, v: a+ f$ M- K( g8 ?" A
MediaTraffic, and AdOn Network.
9 |. h3 l" j3 a' @+ pDon't popups get blocked by pop blocker software?
1 u- p/ I) I+ |$ W+ M0 z3 ONo. Popups are served in a new browser window as if the visitor had opened the new window# C+ r$ L: k0 D. ]: G+ p
themselves.
6 N# G* {# c! ?) |4 D4 A" k+ hHow many popups get served to the visitor?
; |5 L3 M9 u; W3 J! [, \) O1 RThe number of popups served varies depending on the PPV network. Some pop more frequently
1 \% e, B* ?& l(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. J: _3 q9 {9 e
serving this kind of advertising, so they have to toe the line between keeping their software, `, S( x/ U% F% k: O; V
downloaded and still making a profit.
/ w' A7 D, Z SIsn't this type of software bad? Why would anyone keep it on their computer?
0 k* ^8 t V* T3 P8 [7 S& bNo, this type of software doesn't harm the user's computer.2 N+ g. n; Z' ?! {" G1 @/ d
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 ~7 j# P, L' |( c; ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 b! B6 c' D# i- zthat they can continue to have access to the incentive.
3 n# @! m, A2 v3 U+ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! \* I. g( A2 W/ y5 jHow to Get Accepted into a CPA Network v" K% f, _# u0 _4 f: [
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* a: q& Q0 E3 Z! ?0 N- oto start looking for networks is Offervault which lists offers and lets you compare payouts across
* q/ j& G; X/ J% b" h! U/ ~2 idifferent networks." i6 Q- f) y- w9 y- \% L- U+ P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 l8 d/ ~4 V- p/ P. _application and be as specific as possible about your promotion methods. Usually some time after
3 ~2 F! d: z, dreceiving your application, the company will call to interview you. The phone interview is a critical% [# F4 C' A# A2 a( y
part of the application process, and most networks will deny your application outright if they can't get9 w( S8 b' I" U8 G) l' p
you on the phone.
8 X4 ?( w; M" L. e0 rOften, the person who does your phone interview will actually become your affiliate manager after9 n8 f/ G& z6 D- j( o- F
you get accepted, so it's a good time to put your best food forward.
5 V' ^: W# a1 T& _/ b& u; t: |You might not relish at the idea of someone grilling you about your internet marketing methods over. d- q* Y' y3 W: p; s: w+ m
the phone, but trust me, this part is critical. Have answers in mind for the questions:- z0 D& \* c% H, J8 q
What methods do you use to market offers?
" Z' D- e* H+ ^2 ~Do you already have a website you will be using?! N" }! }* o' | U$ @2 @
How much is your advertising budget?
6 S, T) M! @- }. p- \0 Z" h. TWhat other networks are you a member of?% D4 J! b' w& F6 ?. |( V
Who are your affiliate managers at these networks?7 o) a# v: z" {1 [$ _! r
Do you use social media (Facebook, twitter, etc.) to market offers?$ ~! @ n+ W, k+ \) _
How much traffic can you drive?
; o/ r. Q& ~0 H+ I3 F2 LDo you have a personal recommendation from anyone who is already a member?
( V5 j/ n& U a7 `Once you provide satisfactory answers to these questions, the network will approve or deny your
/ m/ |/ S1 x6 m' Y0 z. y* _application. If you get denied, just keep applying or call someone on the phone and try again. Be
, i G. v8 r. Z2 _: U+ |persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 F( Q' o" f( i) B, ]6 N( Q) |5 E
for the network can be helpful.
. c8 s8 t1 g* U9 j3 S3 I8 Q' ]4 x; P# DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. ?, m3 K/ C. y; H0 X7 f- H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ D9 \" l/ O. Lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 b# M, ^/ N6 \! ^ G% j" Ypeople can open a lot of doors as far as networks are concerned.
& s! U. k t) kAfter You Join a CPA Network! ~ f- u$ @5 `2 L( Y I I# q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 w5 Q8 U9 b6 u" l
and make an attempt to get to know them a little bit.
8 Z; H! T* u! x. xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ Y& u# V7 ^4 s/ p# `2 @weight in gold. Start feeling them out from the start and try to get to know them. Once you get- i9 ^) M0 l2 K) u- `. j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 B2 n2 t& v' @0 X7 g' h1 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& {! y, r1 ^8 ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. d2 N& L4 @6 g! N% P9 qemail.
5 o$ G! J8 u0 e! a) ^For more helpful info about dealing with affiliate managers, check out:
/ ?, `$ i v/ B: `http://ppvplaybook.com/blog/musi ... -affiliate-manager/' l, k4 }; Q, O/ ~' x
http://www.mrgreen.am/affiliate- ... iate-managers-want/
. l! o( }6 a& N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 t! Q# D* {4 f b: `5 F7 M
Set Up Web Hosting
9 z' Y/ V2 |) f; v/ _; B/ e1 IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# g% L9 h# u: U2 b0 u# p
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 _- u7 q' E2 n0 ]* _) g7 {host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" }% S A7 z6 r% ]7 [7 Z8 w2 t0 Lwhoever else is on the same server as you.
8 @ |& g% i1 _Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; i4 n- [6 R5 n1 F% m% z( K/ {0 Y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
' f- j- q: R4 ]4 l( l' c9 y9 }& Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. i; R, J! N) F1 c7 n
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! @2 a( M7 _& K- z2 Ehouse full of roommates (hosting customers).
g! p" A0 G* S! Q: eIn shared hosting, this is like having roommates where everyone has no specific designated area inside
) [* f& B/ ]+ O- x* C5 Bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will" }- ^. S; y% {( {9 \, v
fit.1 o* o" z4 n$ J8 v T; s
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 _* x" G$ Q4 ~+ x2 C/ K
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 d6 n* o* A! V% \4 [0 x
their food. Everyone else's food in the house has less space to take advantage of.
& M2 S9 q$ @: v4 Q( i8 s- [If you have less server resources to take advantage of, your ability to serve popups will slow down. For( y% ^7 b- _3 k
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 `, ~! R3 z2 T4 ?0 k4 ?% X5 ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
3 y% B& {6 ~3 l2 x4 `inside the fridge to put their food, and other roommates can't come into that space. The server is: F' c5 u* `9 N/ X
partitioned, so that each customer can only use a specific amount of resources at any given time.2 b7 F ^- d0 O# `. L3 J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! f9 k& m9 o7 Z8 E- W! h% w1 W8 `
belong to you and no one else can use up those resources. This makes it possible to serve much more6 `' ~. X3 x# x
traffic, faster.2 l2 [4 i* {1 P/ t$ k9 V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* x: x, X0 P0 q& d& E( u0 yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! S( Y3 U' \5 s$ B, Y; d5 D. Xhere:# Y& n: d" `- L5 Q1 m) W/ S8 a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! b; V/ Q! | _9 p, U" IVPS&highlight=hosting
& a$ G' j. \; IDedicated-Hosting-vs Shared-Hosting3 H; Z' d3 E# [( E0 S }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ |3 T2 C4 d% ^* _1 l* zHosting...Your-thoughts8 {7 e! E& D8 w! t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& X" Z, d5 R5 B }
Hosting Providers for PPV5 _8 d3 y- {: m
Beyond Hosting
* }4 i: V' J. \0 z' b4 ~http://beyondhosting.net/
4 k7 }- Q4 t! oWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) a/ E% Q7 A8 j5 r4 e/ _( R# ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# z* G0 d% h* _4 x
direct linking with PPV. Also, these guys provide great support.
( G2 B, B/ S7 t9 L; JProsper202 Optimized Hosting
# @( _: Q# w$ ^ q8 R$ T% [( K4 q. \/ Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, e% b* J$ ]( z5 j, O/ ?2 d# g/ ~CPVLab Optimized Hosting
& U/ g7 T3 K, D. r. h8 J6 e$ chttp://beyondhosting.net/CPVLab-Hosting/ d% b! v0 ]( R7 ~
Domain Names for PPV! |( L& }0 Y8 D# G1 ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; K- F8 C" K& k6 c! |where you're going to host your tracking software and your landing pages if you decide to make them.
% d0 |8 T7 a1 d2 o- V: mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 {! Y- x( Q+ S+ N7 y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; S2 F& U, R0 A0 p) Q6 @
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 a6 X. T& Q( t0 T n! J
term or build a whole website.
/ K( N1 l; {, B+ s4 UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) ?: I. t! t7 B6 \9 jtracking software on your domain. This is really important, because it is necessary to track your2 P0 H" `' \" B; U
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 d8 v9 q$ _5 b1 A8 O( B$ Z- Btracking, it is impossible to know what is working and what isn't.
4 U1 `' I [5 q' y& T- aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& w5 @ n+ s9 u8 f! F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ U/ z& k7 q6 r: d
Prosper2022 F$ z% ^% |$ Y" @+ I8 D
http://prosper.tracking202.com/apps/
. |- C& y* d. T& [0 s9 ECPV Lab
* i: V5 o2 }% c) a. D/ `- c1 khttp://cpvlab.com/) H B: w8 @$ m/ I9 k
CPVLab Help Videos
( I0 ]! f# Y$ Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 ]/ J% v3 ^% J4 D* H' h" p' @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 z% @/ e: g E: b4 F# _industry standard.
# w5 ]6 q" S' i- ^5 z; j! ?1 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; C, f7 `2 P `& }; Z# u$ u* D K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, |9 Y8 o9 z( X3 a$ jgood support if you have problems with your installation.- S/ t2 y9 v$ S
Tracking 202
" w# e9 {0 e! ETracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 {9 `1 V! ^! R1 L7 u# ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 v( k2 ~8 ]- Sarea.
2 N- K0 t. ]2 c# UIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 w) \/ U- \2 U- M" E/ U8 b
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 a- b/ i0 s2 {4 ]interface, and their hosting.: b( q% p5 X) W; q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords' x* f4 |. u1 y. {1 z
and targets which you are bidding on. Leaving this up to chance in order to save money could6 J' U7 _+ b, P0 O( M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 v+ P7 y9 }% g5 V- o' g4 F
were using.) R# G! C3 k9 L6 [
Choose An Offer
( k/ [/ i$ {2 k" k$ k4 A: `" A; @" A2 INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! C1 K5 F( k9 @. l: R! B
Lesson on Offer Selection2 o# r" T6 \9 S1 L
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- r* `; V$ s8 M- k" A- JIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% k* S: Q6 u0 J2 s/ ]; B" LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 o7 }8 i0 |! H# ^
LeadImpact as the traffic source.
+ ]( p) T# f- r! B8 j. `+ |4 Q2 WNow the best way to learn how to put all of this together is to just get started. For some variation in
% {. X, z2 U& E5 Y) \; X. Y+ P4 sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
Y, R" @& s; }% h) @8 Jcampaign.0 m6 q; \& b) N6 V3 v# R% q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% j" l8 c: Y8 w0 H# {
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 L* x" y6 K& b% b1 g5 j9 [, O
that all traffic is accepted.
, C* H; c# T/ z" i0 g. aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. C2 j4 W2 ^& L5 n' n/ e0 Z/ A ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 Q0 L& X' S) n4 }) S* ]get creatives like banners or images specifically for the offer.* N$ I; _5 u. g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 T$ k/ f9 e/ w
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 x& h# w$ M. [. v5 E" j/ M. E
track my keywords. Without doing this, it isn't possible to see what's converting.& I" a5 a _1 p M: }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ }+ e3 \! r' _( w' t# U; r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 Q0 s# F9 C; y7 G0 K6 l+ zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 R) E+ n% J2 y$ ?/ j+ k
bottom of the page:
( x8 {! }2 N$ V0 {' V% RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
( }9 ^/ D& y3 @5 g: KClick on the offer → pixels → Add a new pixel and this comes up:
- a& W5 @1 Y6 E& t- }- V1 z cMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, |4 B+ d) j9 U; a
from your software into the box that says 'Enter URL of image to load'.# x4 K7 b' P# f% B
Once you do this, it should look like this:0 _3 X0 l5 c _5 G7 m: z9 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
R2 c4 i, f- |& P. pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
~: d- l5 y4 V/ T) O G4 bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* d* m0 r0 Q: d5 Y! v
Prosper or CPVLab.
; @, a2 j2 p3 w# O8 {( N, g2 x8 U3 q2 |! k% V
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发表于 2012-12-27 18:47:17
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