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PPV GUIDE [PPV新手入门][28页]6 v r% a/ u7 h7 Z* j
详细的请下载电子书！4 E' h6 R7 o @2 s4 j& J
# I4 a2 m. b5 }
' e( |& n% M+ s8 o, r1 m4 \ M5 ]Newbie Guide
9 c4 t J6 y" d* G/ |" {2 n2 UPPVPlaybook.com3 c( M! Y7 b" X' Y, {
Tracy Shaffer
( p X) _+ t, w/ F, ?( YDavid Ford9 K0 K, }' o" u% ?, i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# Y% N& v, p% @( _$ C% i7 ^Getting Your Mind Right to Start Affiliate Marketing2 E% G! f' a/ {, I, M2 Y% U
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
y: [* v8 e& G d! T; ^% e0 sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ l3 Q8 F8 W* U( P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ M4 C' F0 i6 C( i. g0 v
with any success, these claims are laughable and far from the truth.
, N0 R5 H* z |( c2 p, xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( f: \$ B1 k6 J* c7 K
flow management. The main benefits are the low barrier to entry compared to other businesses, and) ^$ C# S" n7 N- ^# F; {
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 O( H' c. L; j! ^$ b, }! roverhead.
3 \4 |$ F: ~$ G' a1 A7 _The winners in this business are the ones with persistence when nothing works, who know there's
' F1 a: |0 X% F. y0 B3 d! x* Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( A1 T$ @) z u5 r( ?- A, VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 [4 O8 \7 ]% x" ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 ^# i9 }) y# O, h
Most of these things happen suddenly and without warning, and they all contribute to the amazing N, `- {% F5 ?4 ?/ ]4 r& g
learning experience available to anyone with a few hundred bucks and the ability to open an. N6 K) `4 g; y2 |: K6 z
advertising account.' C- A0 a) _% v2 D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& H( l3 G4 t& Uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) i D/ T0 w1 u9 F" k8 l- z- E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! a# o' |; J( D4 Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 w+ _( _3 f( J! Q# V+ Y5 w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 ?# v) A( P' pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 Z; H, c. e; @9 z" u( c8 Rstarted building.
3 n6 ~8 [( u8 G3 Y7 wThings you need to get started:' `& o" M' U( \6 L0 ?! r
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ v* H2 V) R. ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): i; o5 T% M% M- J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ w1 [: S" T% } n4 }( [
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* W6 @+ x# @1 M& a* j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 |+ T7 e: r! m+ |: ^with PPV.! o0 R K& { a8 p, S+ g4 s
Basic Getting Started Definitions1 k4 e/ L! E+ s
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- {, R6 S" o) s, w
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: H$ K' K4 Z# f( \* |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# e o- a9 p% u! G
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). z/ C3 @$ J* Q& c, d* H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ ]( H7 u/ v& j k3 E2 A5 H
receives a commission on that product. An example would be the Amazon.com Associates program,
; @: W# {- i7 V I2 yComission Junction or Clickbank.4 H! h Q, J& a! M' ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 Y8 @# C0 G2 |* b" K wan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 e+ \' ^$ T1 Y" d+ r! w9 N9 g( Wbuying a product. An example would be Ads4Dough or Neverblue.
( w2 a6 {& ^) wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* }' t- k6 S7 u3 ^. v8 [' caccount, getting the affiliate approved for offers, bumping payouts and just about everything else. P" X( e* ^7 n D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- d% @9 f7 T. v/ ^: V8 a6 G! A* _
right from the start can really help you.
( a3 ]+ t& Y. j( dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 R2 m$ o4 ~9 w" i& M2 cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per* f( g. q* F$ J8 g
view, starting anywhere from .01 or .015.; z# Z& k1 _$ I1 V
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ h: e5 v: ^4 ^! H4 p* ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; S, J: } S( R/ w3 [
MediaTraffic, and AdOn Network.4 F. A! x5 `8 F
Don't popups get blocked by pop blocker software?1 f: X+ E% R3 x1 X z8 M
No. Popups are served in a new browser window as if the visitor had opened the new window
& I7 g. |# `' ~# |% `0 L8 b$ ~themselves.1 ~( [ o3 H; [% O2 U1 o
How many popups get served to the visitor?- `# N3 Y/ y+ u1 P. a; s. Y e
The number of popups served varies depending on the PPV network. Some pop more frequently
D4 C1 n% P+ E7 {- [! ^; U: n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 ]% f! w& C; f: B& J* l v
serving this kind of advertising, so they have to toe the line between keeping their software
! V- K0 V4 g4 X. u" [- ^, hdownloaded and still making a profit.1 c2 m: d" S/ o7 g- H0 ?4 j
Isn't this type of software bad? Why would anyone keep it on their computer?4 r6 A9 @! Q3 G& l3 f Y1 g
No, this type of software doesn't harm the user's computer.
1 Z; N# w6 N% c6 nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: t, ?% ]8 d0 F% c- Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 w% l, e5 L( T8 C x; T& `
that they can continue to have access to the incentive.! h9 F) h9 c \# m' w) E% e$ ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. {7 l6 `( ~) o8 V) S& RHow to Get Accepted into a CPA Network* c5 v0 X1 T2 V0 C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 j% x/ k1 F' Z1 {8 c6 cto start looking for networks is Offervault which lists offers and lets you compare payouts across, L, H# z* P/ ]- `; U3 c
different networks.
5 E$ {; P+ M6 j- a2 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" h p$ G0 d( ~9 i" M5 s' `application and be as specific as possible about your promotion methods. Usually some time after
% Q+ _1 W% O; l! @/ w2 Sreceiving your application, the company will call to interview you. The phone interview is a critical; c$ ~+ R7 y: C
part of the application process, and most networks will deny your application outright if they can't get, ]$ x4 t7 Y5 w8 u5 A
you on the phone.1 e; z3 I# U) ^
Often, the person who does your phone interview will actually become your affiliate manager after) r# m* e+ n$ c4 m) F( n
you get accepted, so it's a good time to put your best food forward. V4 [3 \2 c! O" G+ ^2 \. O3 }9 Q
You might not relish at the idea of someone grilling you about your internet marketing methods over7 e+ M+ V2 w2 E3 G- j
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ C. [+ ^( i% s4 [. i- A+ q `What methods do you use to market offers?
8 _/ W+ P# ^0 N+ a- K2 } UDo you already have a website you will be using?
* m H% f! P* m% RHow much is your advertising budget?
" `+ v5 ^% p. g" w7 \# bWhat other networks are you a member of?# u7 J3 h0 m2 V4 i
Who are your affiliate managers at these networks?
/ b b6 F. C- \( O* Y( s2 Y+ ?Do you use social media (Facebook, twitter, etc.) to market offers?
( i, Q& l0 K! }/ W2 w8 J6 ZHow much traffic can you drive?
! p# i5 r- v! L0 ^: N& p4 O3 vDo you have a personal recommendation from anyone who is already a member?
6 P- b" A" L' Q3 F) zOnce you provide satisfactory answers to these questions, the network will approve or deny your6 ?7 n0 R( \$ S$ Q/ f/ b
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 m0 `" o" w& ?6 i+ x. }% U
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 M4 d# p) N) q% k
for the network can be helpful.5 F: F _( L6 b2 a6 u2 F; |# \8 u2 O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 G5 h1 c( a* w; nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, r7 ` u! }% m; Q: U
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% q7 `; s( \* D/ P0 n4 X. }8 [
people can open a lot of doors as far as networks are concerned.
' F( L- f* b$ l, NAfter You Join a CPA Network
8 e# ^: W# K, `% |1 hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 `3 Q G; i! y( O- @7 N0 cand make an attempt to get to know them a little bit.! e: H8 B+ r) R1 k& p. L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% P5 D) A/ }1 ~- Z+ Z( _5 A& F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% m) W: e2 B5 [2 N8 n h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 R$ c6 z2 F F+ Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 `/ N' C* T% _/ a! ?5 Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& S# _5 Q, H3 G9 `4 b) U# r7 L3 R. \
email.
$ j2 }! }& y. {7 xFor more helpful info about dealing with affiliate managers, check out:
5 d3 I1 l# E9 u8 U- J- Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ I8 E% e* ~6 C2 thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
( {8 z6 i$ Q6 Y% y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 ~4 l: w* q: e# g1 \2 g# u7 ?Set Up Web Hosting, N' i# z3 C) {& `" G4 x: i5 u
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 b* l- J% P1 m9 w* @; Y# l# B" Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 s) O& v$ O5 b/ t& m3 s, D8 z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 N8 ^$ m) P6 Z
whoever else is on the same server as you.
/ E* Z" d8 {1 s! Q3 E/ Y, nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 O, v! n* J3 a/ @" L0 I$ U4 ]% r
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 W" Q' j5 P/ J$ I3 f4 B0 {6 hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 Z, L7 G7 |# q" ^- ?2 Q/ n+ r& s8 G
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" h+ o. M4 ` F9 D" p( j( bhouse full of roommates (hosting customers).
: w7 Y- I/ A9 k- T, [( ]4 cIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ o! J9 ?+ u: ?
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ r2 K" E' \) Dfit.' I, Q' ]0 d2 D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 B4 [6 i' I; k: E
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 @$ t3 w$ H+ [
their food. Everyone else's food in the house has less space to take advantage of.
: n3 H! m2 x" w2 I* bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
* m B! d& \: S0 j& u P* p0 g( uany type of hosting this is a bad thing, and especially while running PPV traffic.
" x, Z8 Q; Q& B/ n* V" |" S' T4 pIn the case of a virtual private server (VPS), everyone in the house has their own designated space) c2 F/ T3 r8 P# b
inside the fridge to put their food, and other roommates can't come into that space. The server is. k5 w- I: r& q! S
partitioned, so that each customer can only use a specific amount of resources at any given time.. a/ d$ \% F; V! A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& b5 u" S2 y" H2 |4 g L3 ybelong to you and no one else can use up those resources. This makes it possible to serve much more8 E C9 w) T# A3 u! K5 k
traffic, faster.7 G) |. f) E) M+ z) p8 a1 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* |& g8 [6 p& \0 eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is' Y% u, I- t- G e& |% c. t+ X
here:
7 k. j/ X# `3 n' f. Ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 ^3 N# p' v: ]& iVPS&highlight=hosting
" o( {1 ~0 v) E! O" O7 ~. P0 GDedicated-Hosting-vs Shared-Hosting
5 t/ Q# H; O& t, |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& Z4 Z2 \+ C% X% B& E' p
Hosting...Your-thoughts
( P# @) ~; H! V e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 W$ ]4 [* i/ b9 f3 S3 @- W( _/ l+ c
Hosting Providers for PPV/ r2 u/ {1 b+ h. o# _
Beyond Hosting. E" f% b- ]9 ^5 M0 g
http://beyondhosting.net/
( Q6 X B3 ]# @1 [8 [1 MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 W1 I: b; x, e& r9 s9 Q3 W* A1 @! Creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. D7 a* V Q* a }& ]direct linking with PPV. Also, these guys provide great support./ M! X; a- y1 m5 P& T6 G% V
Prosper202 Optimized Hosting; T; `' N' h6 n3 G7 y/ z* _
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 V: E3 k5 p3 ?4 v$ q; UCPVLab Optimized Hosting
' y# q. W+ H& }! R$ ihttp://beyondhosting.net/CPVLab-Hosting/2 Y$ c2 _; ~+ H# d7 x, B
Domain Names for PPV) B B% A( s X! r. Z8 f6 W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 P/ g0 e7 [7 V+ h4 e3 g4 p4 pwhere you're going to host your tracking software and your landing pages if you decide to make them.% [8 J2 p- |- N6 @, {5 Q; ~" _! C* l: N: h
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 C! Q# U3 i W$ A6 U
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 L4 K9 b3 P1 w8 h- C' I s+ K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* B [ R/ Q3 p1 \: ?0 f
term or build a whole website.
6 X( L- r: W* k9 t# z( K9 E* J9 y$ bAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- s+ M2 ^! @$ |- \1 e2 r. Vtracking software on your domain. This is really important, because it is necessary to track your
/ R( n) ^4 d. Kconversions down to keyword level so that you can optimize your campaigns. Without proper
) _7 Z- ~; _1 e/ Y" {6 P5 }0 Jtracking, it is impossible to know what is working and what isn't.
) z% y1 Y; a# O3 ?# A$ d& qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' |$ H3 c r" ]% U% L( d
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 B& U6 d+ D+ |. r# Z6 B& l6 WProsper202: x5 l H7 Q3 s% D' D
http://prosper.tracking202.com/apps/! X6 i d) ?- u3 V6 y! i4 _
CPV Lab
}4 ?+ v! R _( i: x) Hhttp://cpvlab.com/
% B( ~3 Y) M: p& |! N6 Q q1 b) r4 OCPVLab Help Videos
% X; w( V6 H2 g6 B8 L9 e2 Chttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 ~- ~" j) J Q) D1 s3 A6 i+ z1 S4 j& bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 R, f5 [ C. v* @) P3 Mindustry standard.- k+ c3 M9 [3 C/ S6 V% W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 x4 h7 q( _- v* T0 C kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" u9 u; V5 w+ b
good support if you have problems with your installation.5 [8 f, Y" ?6 T% v
Tracking 202
! M1 u' t; K. ?1 v2 n) @8 [0 E! ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( g2 L: g% L. J4 O* T/ Y0 @2 Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. Q/ B# R# D9 v0 v7 p
area.
1 p4 q6 s7 s9 {, ?; I2 JIf you choose this option, keep in mind that your tracking software, one of the most important parts of. }& K5 M, m5 H- y7 G/ q! ]$ u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! {5 G( T! D. l, [/ b: a+ V* v
interface, and their hosting.6 g [7 _; r" d3 a6 M; _2 p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; h E/ i9 i0 \1 ]' z \3 v. hand targets which you are bidding on. Leaving this up to chance in order to save money could
! P5 C4 G+ x- z0 ?1 i, O) d, fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
# a% |; n, M& N# d1 Cwere using.$ ^: \. K/ m2 Q6 G
Choose An Offer
$ U) j H- y0 N' Q( b# ONow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. H- P+ N" B8 v( dLesson on Offer Selection
1 f4 E V- \1 d) {$ U4 j% q. jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 X; A/ z8 u( _$ fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( A; Y7 p+ ?, X! d( t: eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& a4 e8 c( L: H; ALeadImpact as the traffic source.
6 [5 W W/ |. Z- _4 qNow the best way to learn how to put all of this together is to just get started. For some variation in$ |! X" f5 Z0 d. C5 F6 |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% J$ I: _7 Z# x6 P- jcampaign.
4 `& R$ L5 f* i5 A7 H) [When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# T. h# R: Z6 Y3 ]/ O# l& a% i6 Dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ W) r0 B! m2 Y
that all traffic is accepted.
, y% Z! [( d9 `0 B7 VFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 S1 p% A( v" f& Q. N+ i6 J' f( N, CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# M: o, {! C8 p' \7 ?0 }% Mget creatives like banners or images specifically for the offer.5 J' B8 B1 T: D4 G# X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ M$ v, \ X6 N' ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 \: e0 G0 s. t& z5 O8 |track my keywords. Without doing this, it isn't possible to see what's converting." W1 ~. j: X* L) O
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 u: [4 n; c, Y0 j, C* K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 A- _2 E, G- {& ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 A4 u/ L. ~& j( B ~: N
bottom of the page:
/ v+ _' z+ l7 n. ~2 g! eNext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ }0 u& i9 ~: R+ @Click on the offer → pixels → Add a new pixel and this comes up:
" W9 w* R1 K* Y9 T* W( Y) n# v: CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 L6 c( ~! ^ H, t q
from your software into the box that says 'Enter URL of image to load'.
9 x; V& Z! ^9 A& M; w# p& B3 eOnce you do this, it should look like this:' Y, R9 m, E/ L; I; h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, m$ o$ j+ W" W, B6 ?/ IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ j8 i8 j; G; b; F: @7 tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ g) p9 v* r) u( H9 K+ H# x) O! t
Prosper or CPVLab.- t% k" `! s U
! l6 {5 x. Z% F; @ |
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发表于 2012-12-27 18:47:17
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