|
|
PPV GUIDE [PPV新手入门][28页]! l: A- c* x/ W" i! A
详细的请下载电子书！
" V0 G5 h. @& j0 C! b5 c
. J! b) E% ?, M# y% f6 @2 _4 h* o, n* S2 g
Newbie Guide
$ r$ X# `% b2 b9 b, p' ZPPVPlaybook.com2 P$ P [2 x. [; c
Tracy Shaffer
: U$ _' A6 F- Q: Q+ UDavid Ford( I4 r6 m O" ^ [0 b _8 K6 H3 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 y/ x) J5 P+ d# f; BGetting Your Mind Right to Start Affiliate Marketing
5 |. J5 {1 a+ F6 hThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ @0 @+ n$ g* ~6 F) K( mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 Q+ p% @. |4 O2 ]7 Lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( Q2 d1 M, F: v/ q' e' E6 [with any success, these claims are laughable and far from the truth.
e( I& T S0 Q4 PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& w0 r9 s/ S, ^8 x* h9 fflow management. The main benefits are the low barrier to entry compared to other businesses, and. ], i) _/ J- A7 h4 y1 d" l7 \, |
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" A& W* h+ K6 u s- e$ ~overhead.( L9 S1 _. f6 J
The winners in this business are the ones with persistence when nothing works, who know there's
. t9 U ]" _$ p# R9 w" Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 r9 B, X# ~7 ^) P. Y; f1 EThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 o3 S' L3 P! p+ Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& o3 i2 P' O& Z7 fMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 c4 i _; B( }# |1 D, F6 i4 Qlearning experience available to anyone with a few hundred bucks and the ability to open an
0 k& R" e3 r: V+ W6 C2 n& Vadvertising account.
" P: j& ?* |& U- `. r& zYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* M2 Y% p s) g7 ~0 o& ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. E, g8 U* m# g) ?1 u' E- {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 G( k) m9 C3 B6 _3 k( O0 n, `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* }, }: d) B' kWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 K7 M# A+ r/ g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 y1 j3 l/ g- m0 B% o; Cstarted building.3 [. a$ J7 R. `9 b, ~" P
Things you need to get started:( R1 c4 [% L# {! {, }
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 u3 z) ~( u+ o' s( f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ T! l" y: i8 [4 @6 d3 D- ? }7 T
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 E9 }- C1 w; y) f4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 J* \- C8 _+ \! E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ x) `% R, |+ D. y8 Ewith PPV.
( J( C2 P' Z" ^9 X& @Basic Getting Started Definitions
1 r! D% H+ t8 t SAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* q) @; h4 t$ `6 Z! s( Z# ~2 ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* v, |' d. [4 s/ \# J+ c: c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% W- j h" I) xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 I8 A. r% T- [7 i7 Q* ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 S, _& k2 a6 U0 {4 h5 `receives a commission on that product. An example would be the Amazon.com Associates program,
# D! g) x/ @9 t* t9 [ wComission Junction or Clickbank.
$ e$ Z( a9 @) k8 zCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 d' L( ~" S+ @0 H: h2 L
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# o& I* U9 X4 z7 F# Y* |; bbuying a product. An example would be Ads4Dough or Neverblue.
, F' [2 W: \; t+ D/ y7 A' uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# Q2 j; p2 x+ y& P( L3 Q E* ~account, getting the affiliate approved for offers, bumping payouts and just about everything else. {" H0 r- e! b7 _' C+ N* n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
) n% ?1 B" J* v7 H3 {! gright from the start can really help you.3 M8 h8 N) x$ ]# l; v, ?" i
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ m& T- {7 |4 @ R& P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
v8 q4 d6 G1 `/ v7 rview, starting anywhere from .01 or .015., T& V) l! a0 l% B8 O8 n
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- a) x* v8 H' P. C, M# r7 pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 }) v$ f4 }" S7 |5 e' c a% s$ _
MediaTraffic, and AdOn Network.
1 P V! Z5 V* C3 kDon't popups get blocked by pop blocker software?
6 X2 n6 m& a, d: K( uNo. Popups are served in a new browser window as if the visitor had opened the new window1 @ \/ O. a& S+ Y+ {+ q
themselves.
0 H& {0 \" G3 F7 g7 EHow many popups get served to the visitor?. q1 i8 n( X/ @6 {' h; _
The number of popups served varies depending on the PPV network. Some pop more frequently
. W* C' d9 x. ~. C: g8 R; ^- r2 r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ l) |2 a& N- S3 h/ \. ]) g% m
serving this kind of advertising, so they have to toe the line between keeping their software
# S2 O1 P0 E" u: p* B; edownloaded and still making a profit.: r) L6 J" h: B; U
Isn't this type of software bad? Why would anyone keep it on their computer?+ H) A. a( m: U! t3 t
No, this type of software doesn't harm the user's computer.
$ i- F3 K% }! l+ Z/ l; ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- X, ^. k. J0 m+ z6 L+ q% f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 s( G; ~, S+ f f4 B/ L6 |5 `
that they can continue to have access to the incentive.
- R$ M! b+ k5 p) ^) X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. D# }% x9 {7 M; y! g% kHow to Get Accepted into a CPA Network0 C7 d% e/ F i) d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' ` t, k: M' \! n
to start looking for networks is Offervault which lists offers and lets you compare payouts across
( U0 L) P& _* ]8 \; ^different networks.
2 }' H4 C/ k4 NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) A" _% k# m& k. d' h
application and be as specific as possible about your promotion methods. Usually some time after
$ Q/ b8 P. D |6 P' @6 Ereceiving your application, the company will call to interview you. The phone interview is a critical
2 ?0 \: C7 V, i5 s% X5 U6 Mpart of the application process, and most networks will deny your application outright if they can't get
! {' N3 z6 g. \$ }+ g. \8 byou on the phone.
6 q8 E D! e* ^( ^+ ZOften, the person who does your phone interview will actually become your affiliate manager after
1 s5 L2 ~/ v. |/ C6 X0 syou get accepted, so it's a good time to put your best food forward., N; Q2 F2 N) T* q( [
You might not relish at the idea of someone grilling you about your internet marketing methods over
% `$ ~- T. Q3 h. U( y0 Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:# m# F( H" o5 d
What methods do you use to market offers?
8 X+ f3 m" C, Q% ]7 ADo you already have a website you will be using?; ?' q& t+ v& \' v7 N2 I
How much is your advertising budget?* P3 g9 `9 A/ C3 U
What other networks are you a member of?
: x5 q d" Z% |8 `. YWho are your affiliate managers at these networks?4 u6 b2 m, u& A( ]& ?
Do you use social media (Facebook, twitter, etc.) to market offers?
4 G! @& v. O8 e+ [2 U* \+ DHow much traffic can you drive?$ K* k4 o. n5 m8 K
Do you have a personal recommendation from anyone who is already a member?8 H9 R( ?. `1 X9 j) z) S2 F& I
Once you provide satisfactory answers to these questions, the network will approve or deny your4 X2 T$ T+ X' n; F7 L
application. If you get denied, just keep applying or call someone on the phone and try again. Be) \' i# z5 l! d5 s9 }9 ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 I" i# S6 E0 o& z0 w' ifor the network can be helpful.4 p9 s" Q' x# ]* o. n# ]! M# V0 c0 G/ C
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 [3 N- J( H4 q& ~# S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 r( z p s, P$ M& M/ Z4 D4 J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" _: {8 g, x/ [! ]5 T2 t
people can open a lot of doors as far as networks are concerned.
7 g4 ^; @1 m h* M, X$ A& hAfter You Join a CPA Network9 t/ i3 l4 o$ ~; F. a3 k k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# ~/ K" z, j+ i( U5 g& ]
and make an attempt to get to know them a little bit.
4 \; ]* [" u' ^2 j, I0 iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! w# _+ _5 V# U. D- ~6 Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
) B) q: @$ t K, D l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 @' @& D5 x; [: I2 j
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 k, I2 l0 g! W: d# P( t0 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 B t' c& k5 o1 f2 G7 A7 Bemail.. \: o) c5 S5 {, p
For more helpful info about dealing with affiliate managers, check out:
0 G( x- t3 d7 e8 U' f' L2 G# mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. I B. q4 C6 j8 A0 v9 e, R1 o. N% @http://www.mrgreen.am/affiliate- ... iate-managers-want/
" ~3 S2 h3 u6 x3 ~: H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, S$ {8 A9 g) t/ a% N( e! O j- ? K+ TSet Up Web Hosting
* V7 }. d L2 k) A; m9 }! uGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said( Y3 U! a4 O* a0 h0 ~# ]. k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 ]2 s! i5 N( [2 H' t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 @1 q3 I" h$ y6 D9 H% f' P; R
whoever else is on the same server as you.' s8 |0 p" r0 _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* \' O6 Z1 u* B4 S n9 t* z; X
enough that the visitor can't close the window before your pop up is even shown. You have about 3) n( g! B3 L. l, n) t; u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 M, C& t% `& j @5 L; m, X! Y# Q4 m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 m, Z4 c& l! t0 C! V1 whouse full of roommates (hosting customers).$ \# J+ v7 _; u! V+ a/ V' u
In shared hosting, this is like having roommates where everyone has no specific designated area inside
: U/ z, {7 |% C; |5 z: S9 lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- m1 x* L7 m% T8 P( V/ V4 jfit.
1 Y& x# m, X( k+ k5 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than! |7 R; Y1 ? h5 G4 W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
% q6 \0 S% ^; Wtheir food. Everyone else's food in the house has less space to take advantage of.
8 G; w( z1 J5 [# H# OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
, P' [' u: y4 H) \7 ] N- hany type of hosting this is a bad thing, and especially while running PPV traffic.7 p6 S/ B( L9 z" T5 c( @
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! S, f; H2 s( |inside the fridge to put their food, and other roommates can't come into that space. The server is
2 m" a5 `& o; Apartitioned, so that each customer can only use a specific amount of resources at any given time.% F# V7 J, L! E; m! \. Z* w V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 O- e/ c* }, i- zbelong to you and no one else can use up those resources. This makes it possible to serve much more8 o6 J) m, H& M! t7 o7 O6 P
traffic, faster.
- ^0 J: o/ ]* R: B/ J7 H- _# HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 X: k' ~, G% I! Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! C# H u. b# \2 n- P, W7 k }here:; E4 b; ~. V+ B3 u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
?( M+ j8 z2 DVPS&highlight=hosting
6 m1 x" B$ {2 rDedicated-Hosting-vs Shared-Hosting
3 ^" ]% F5 Y" t. shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% M( T0 q5 U* P4 [6 v: R
Hosting...Your-thoughts: J( k! N9 A. i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 w5 b- |4 |, D5 y1 I" I' cHosting Providers for PPV
7 s! H# l) }( D: D/ i/ q, CBeyond Hosting
3 Y- E0 p, Q( chttp://beyondhosting.net/
1 R9 V" y: v+ m) P) P9 l, o$ O' eWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( u8 J# Q, D# o9 j. V! I
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, M3 x; o5 V7 c" m! `( k7 H; Cdirect linking with PPV. Also, these guys provide great support.
& m& C' A% M- O! A9 {, j2 [Prosper202 Optimized Hosting6 r0 y* @) N8 X f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 p o. Y8 T; I! y K* ~
CPVLab Optimized Hosting6 A" q, [5 B0 ~( O) v$ b4 N. m/ `# J2 I
http://beyondhosting.net/CPVLab-Hosting/; U4 L5 a9 f/ N% V# v9 X
Domain Names for PPV
: Y& v! t9 k1 ~2 @/ \4 s9 Z8 j* fOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ c4 @$ d+ P( @
where you're going to host your tracking software and your landing pages if you decide to make them.5 T2 W7 x5 Y5 B' [: n+ O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 S7 ] z- n7 T3 V# u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ H0 z. B' E) O3 `# Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) ?, W+ l/ D/ \
term or build a whole website.' L5 u6 e; E! x! I1 h1 W
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 Y4 O4 F, o2 c0 [tracking software on your domain. This is really important, because it is necessary to track your
$ l7 D$ {: O% e) ~( D* X0 h/ [- \conversions down to keyword level so that you can optimize your campaigns. Without proper
3 c0 W: Q$ a9 D0 D. ~/ htracking, it is impossible to know what is working and what isn't.
2 s) j. c* Q* }5 u7 r9 uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 H, B4 e0 l5 N: l) t. k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, B2 \! _* @/ o6 \5 t" j5 O/ zProsper202! ?+ D) x5 I: d. z# p
http://prosper.tracking202.com/apps/6 i$ n; _3 m; _% M8 P
CPV Lab2 H) E! ~, N* d I: X' f
http://cpvlab.com/
. t- K2 }$ m& i$ A% B6 hCPVLab Help Videos
4 _8 g1 A1 Y) z& \http://ppvlab.com/oweiw/oiurw/vdm.htm
, x( y: Q+ |. R0 dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 z: D2 f0 J4 ^3 u+ h& } i( H
industry standard.
; W6 a2 ?3 A$ t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 K& V T" r- Q% LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ H2 E) n+ s4 v9 qgood support if you have problems with your installation.& t4 X1 n" [' R5 Q
Tracking 202$ L9 M9 S, v* k G% [9 Q! j7 D, t, `! |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. A: E! Q+ x4 i# y! o
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% K$ b3 b; U- ^% Darea.: C0 n( _) l) Q, N# x. H
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) q/ z" L) ~, U- byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" I$ ~5 L3 Q1 f% j4 A8 ^interface, and their hosting.
) V2 G3 ^! O$ k8 ~# Y! P3 kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 j& c1 m2 L/ uand targets which you are bidding on. Leaving this up to chance in order to save money could
8 M" s2 P1 g, v) G' Cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you0 F9 s5 A" Y. i- O! [4 L& c5 v
were using.6 W$ [9 U* ~; s
Choose An Offer m( o* d: g& S! ?: D, e2 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., a5 n; l8 F1 L! a* Z. v$ f A
Lesson on Offer Selection
2 O1 v' Y1 ^* uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
- A) v! e/ ?! h& V$ HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* r" R4 q$ b0 W2 F, Y& P+ V6 E1 m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 O) `! q, Y8 S9 l% K m' Z
LeadImpact as the traffic source.
) O4 `! y; h, Q: X# i0 I+ K( wNow the best way to learn how to put all of this together is to just get started. For some variation in
( m" d2 m: j5 ]3 o( M5 r' z; s1 m) ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 r; S/ p0 V- R" d# l8 j
campaign.
+ g- d2 M2 O' l+ `When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first l* o+ M* I- y% t7 S8 \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# M* G6 g4 c$ x# f lthat all traffic is accepted.5 s+ D, x: N' y0 C( A9 o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 q* g9 }' Z' K3 {" R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 G3 Q: G7 P! }6 @1 ^
get creatives like banners or images specifically for the offer.
5 v: D& ~* A' _% R, w3 e* d, {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% X3 f, X7 v2 L9 U7 c5 X6 ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* k3 @0 B6 V1 J$ f$ Q
track my keywords. Without doing this, it isn't possible to see what's converting.9 A: A! e6 c# F0 g0 G) _- R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 q7 s3 I D3 j9 V& W4 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" @% x4 O! Q5 R4 T; d: a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ b9 h: o% I" Q
bottom of the page:
& {- Q* R4 E, tNext, I have to cut and paste this pixel into my offer at Ads4Dough.
9 K \4 S0 f, d" T: GClick on the offer → pixels → Add a new pixel and this comes up:
4 Q1 J( X7 s4 [- |7 m7 T* WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# G& J$ r5 d- y1 h! I+ x, hfrom your software into the box that says 'Enter URL of image to load'.
* X2 _1 _4 y; ~: c& v7 ~Once you do this, it should look like this:
# z' F/ S& D' V! Y2 u$ r6 E7 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( c5 Q" }" t" A/ H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( o: @; {/ A+ K1 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 B+ q' m) Q5 k& K/ }8 [
Prosper or CPVLab.6 n* R! \! P: i/ ^$ B6 U! k6 g; K$ ~
' _3 J4 u+ P2 }0 `( I |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
