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PPV GUIDE [PPV新手入门][28页]
# d, |# i E' ?6 Q( i" E! }! E详细的请下载电子书！3 S8 N0 P5 y# P# o0 Q# j
. `) G3 A* C& r4 R3 G5 q5 X
4 \/ m1 m& w" oNewbie Guide+ O3 j. t- Y/ T1 `& r6 W* _
PPVPlaybook.com7 U& h+ k* |3 ]
Tracy Shaffer
' D) H! d% S% M/ EDavid Ford
& t/ X6 f" K( u' {& J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 |7 E; l W8 ~8 X' u9 uGetting Your Mind Right to Start Affiliate Marketing5 x) y* w; `; _- A+ K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! j# O* ]. D$ S/ [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# {% }" o I% M+ c0 G' @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 j7 }! F: b3 R: a* t/ D
with any success, these claims are laughable and far from the truth.
, O3 y/ t) s5 H" H0 L5 F8 V3 \" _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% H- C) o3 K4 e: m3 [flow management. The main benefits are the low barrier to entry compared to other businesses, and
, {/ _ @# J4 p7 E. y4 j) n- |- i. O% ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
. v4 }* T5 Y, f3 q6 O( g3 g! soverhead.3 T7 ?( {( r! P( p0 b& C4 H
The winners in this business are the ones with persistence when nothing works, who know there's5 u$ C. Z* \; m; ^7 u& X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' o8 a) H5 c1 P% Q& j
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- Z' Z0 [: B1 \" w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 r# n( L6 T, j" g
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 J8 ~- ]; C) K2 y7 X5 h3 C vlearning experience available to anyone with a few hundred bucks and the ability to open an y% z! ?: ?* Y+ t! M- k. F" s
advertising account.4 W& O' E# j. |4 b# s& u' L
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" x+ [: m! ~" [% D4 g7 rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 z4 G. a$ u' E' {5 J$ P( i# K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,: D% J" k) f( ]$ R2 T5 \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! X: w V+ H& c( D% v. J$ w2 K* }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 ?# c5 i# m. `6 ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" N+ ~ }; @+ w8 `started building.
) }1 l1 `0 x* b8 ?2 ~Things you need to get started:: O- L8 s4 y7 [' w# s" Z: C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ K% M4 c6 T2 Q' E6 L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( _8 Q- r" y; s& `( r T( y( f3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! |* y) y% H/ H9 R# X5 Z% _
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ j# n- V$ f3 z) P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 U; Q! {; a: r3 w: V6 F) twith PPV.$ w8 k# M4 S6 T6 A2 `
Basic Getting Started Definitions
# U c" p8 b2 a0 t3 @7 j) H# EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 T3 |% R& |3 e3 w7 _
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 F0 U, p" ~; s3 B: @- Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) j: ?/ y9 k4 ?. {2 Q) D! k( V3 Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% V6 `% l) q! a$ A; f: T. @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 P4 o' c$ t( U3 l) Lreceives a commission on that product. An example would be the Amazon.com Associates program,2 s: B3 _" V" j) E! P
Comission Junction or Clickbank.
3 D9 ^3 g- W. J, w% e% z- o5 z3 ~8 DCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ @" j( R7 V0 I! g: Aan action like filling out a form, submitting their email address, signing up for a service or sometimes: |* b7 t9 d( P+ G
buying a product. An example would be Ads4Dough or Neverblue.0 N+ `/ Z+ _9 c' d+ D w3 R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. E/ W: ?# |3 A1 {0 b3 H
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" H* q7 E. [, h7 C1 H; yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ ]7 l) R y/ \
right from the start can really help you.; P* D, ]% L7 [1 } Y. i, H3 w! A
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 k- r: v9 b0 v0 X( K
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 I1 X$ j$ a) Z9 J' Q, H( Sview, starting anywhere from .01 or .015.
1 }/ j7 M2 r9 z+ @ E7 [3 y" I+ A; L% ~In order to use this type of internet traffic, the affiliate can sign up with a number of different
- `! D/ [5 I& F" h5 I7 k x' \" s- [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 R" p; P! O1 J( M! Y* ZMediaTraffic, and AdOn Network.$ g' u) U G2 O- N. h8 R$ V; J; k4 c
Don't popups get blocked by pop blocker software?
8 _: k, y$ J$ z! |0 o. Y, }No. Popups are served in a new browser window as if the visitor had opened the new window& |1 |9 C6 H$ s4 D @/ z |0 D
themselves.1 r9 W* O1 _1 W5 Y( [5 ~. O
How many popups get served to the visitor?6 `* e% W+ r3 Y( C& H; j9 x
The number of popups served varies depending on the PPV network. Some pop more frequently
/ C4 ~$ [3 x- J8 U) v. v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. K: f( H8 d; Q8 z& _* O {
serving this kind of advertising, so they have to toe the line between keeping their software
$ S$ p. T6 q1 v; r, X2 { Bdownloaded and still making a profit.
3 H8 o& _1 `& kIsn't this type of software bad? Why would anyone keep it on their computer?/ u e1 B5 O+ c9 Z% s" w; j- Y. U
No, this type of software doesn't harm the user's computer.
% [! G; r# \% K8 o) I/ u1 U' lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' ^8 u7 e6 R% L7 J Mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so9 [, j! V/ l4 g9 f" D
that they can continue to have access to the incentive.1 u, M) O/ @6 C1 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ s3 E! t- [& x9 B2 i
How to Get Accepted into a CPA Network. O, l ^) S' b2 [- } @* S
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- S- w% P# V3 } x* l$ V: rto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 `1 h$ b( ]& r( v/ t+ O1 ]. ^* Xdifferent networks.
5 j2 e/ P& k, }6 K7 O! QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 Q3 e( |7 q: t1 O9 a$ n5 G* }application and be as specific as possible about your promotion methods. Usually some time after2 O9 x+ T- P; V+ G& v0 I( {
receiving your application, the company will call to interview you. The phone interview is a critical
( i e0 n" J3 p! \( a1 Z1 j! Fpart of the application process, and most networks will deny your application outright if they can't get
% j' S% s& }# Y( d# F+ G# T7 Tyou on the phone.% u: [6 Y! n" U, }/ E% ^, e
Often, the person who does your phone interview will actually become your affiliate manager after4 Z1 F0 h: Q& y9 b0 o
you get accepted, so it's a good time to put your best food forward.3 _5 t8 Q" b% G3 D9 O! F6 n
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 ^" G! J2 I: y( E2 Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
( t5 q* j- q7 w, B" [$ VWhat methods do you use to market offers?4 H( d3 g G: L5 b# Z
Do you already have a website you will be using?# H) }2 p5 M2 r/ c
How much is your advertising budget?
5 `( }3 y' E4 y5 u' h7 D7 I! aWhat other networks are you a member of?% o6 U+ F, l7 w* X" y
Who are your affiliate managers at these networks?( l1 l% x' [: C9 I* Y
Do you use social media (Facebook, twitter, etc.) to market offers?6 Q% p& `( V: p4 }& y1 t
How much traffic can you drive?$ A0 J# M) m/ n/ q
Do you have a personal recommendation from anyone who is already a member?
2 L: k, e4 t y& m* bOnce you provide satisfactory answers to these questions, the network will approve or deny your q0 c6 d, ~- ?4 j; Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be% r" b( f# {4 S$ Z0 k7 i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# B# e- c0 V E* c8 Lfor the network can be helpful., g9 t3 X, t* d7 E. s; r. H: k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 Q( S. I* ^( V' D. _1 m J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: Y1 I7 V% d. J& T2 b2 R' rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 ]+ o; p+ V9 S8 v% t( p
people can open a lot of doors as far as networks are concerned.9 C3 R: g3 r5 [' J. X
After You Join a CPA Network0 ?6 V( X0 |& y" s+ b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 N( [0 N" }4 r J" V* p0 x, s1 G( _and make an attempt to get to know them a little bit.
& X) s* Z2 [0 F* FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 z+ O6 S2 J S: I, ]' jweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ z6 y1 r; G7 ` w, [0 C: w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 H2 Q: _, }( k8 |6 m N/ X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) J8 _8 q7 S) \' {$ kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 B. ^* B% | ^# V2 I
email.
! i$ o: k0 L% T2 Q0 J! K' [For more helpful info about dealing with affiliate managers, check out:4 t# Q& z$ \1 O9 c4 G& Q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
* L" c9 V0 r0 E& A6 P% hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
2 i7 v& P( r& C+ \" _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 Y7 `' D# x* H" Q8 t
Set Up Web Hosting6 O2 a* r% X* E" J, D. R, S0 a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* S3 x3 j" v5 \7 D* dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 D* e0 c# L* v5 O8 o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* h* P) V& v4 M! f d) R
whoever else is on the same server as you.6 c1 Y" T. ]- f* E6 J* A$ T' Z8 q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* s8 Q5 s ]/ V! z! Uenough that the visitor can't close the window before your pop up is even shown. You have about 30 i# H$ I7 `. k3 K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) M0 f5 Q R$ j% {6 Y2 {4 nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. f S8 d7 v- M6 [4 G2 D6 K3 a. k- Ihouse full of roommates (hosting customers).
( a' h4 z8 l- L2 AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
; }4 Q' _ N) z; @: \the fridge where they are supposed to put their food. Everyone just jams their food in however it will3 j! c) B: T) R( Y8 W9 ^/ p
fit.% {- }8 s9 M8 Q+ H. G Y8 e) m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than% G6 b9 g o) ]( `# o9 u3 x
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
. ^2 d( L( Y! C8 r0 d( n! `5 w( {their food. Everyone else's food in the house has less space to take advantage of.
# {9 y. S6 p/ k1 k+ _. k: NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For R9 Y& W+ j! H1 X) w; f
any type of hosting this is a bad thing, and especially while running PPV traffic.4 S x& T* g/ W- w% j9 D% n, g
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' F5 E0 g9 U' K5 M$ [. j* minside the fridge to put their food, and other roommates can't come into that space. The server is& G |3 }7 E$ u7 P( i* ^
partitioned, so that each customer can only use a specific amount of resources at any given time.$ _+ H" y- c9 K: @' I) G$ d1 p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- h1 O/ R( Q( G M+ cbelong to you and no one else can use up those resources. This makes it possible to serve much more6 z% v8 W8 G$ n, C" W9 H7 i+ U
traffic, faster.% e3 c- b% y: v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 I7 c* D! w4 S# KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 `: ~4 ]# X" mhere:
2 M3 Q! T$ E/ mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# I. X9 d* @* p8 v8 Y% ], h2 [3 T
VPS&highlight=hosting! }- P( Y. W, t% X+ u4 b6 U
Dedicated-Hosting-vs Shared-Hosting5 l( I% _6 [) s, s: C# N8 N8 F
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- m2 |* \# j- ]- H7 p% ~' H; ?
Hosting...Your-thoughts
7 L; J# x9 P3 l E0 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
_+ W6 U) r1 C: {Hosting Providers for PPV* t2 {# F1 |* f. Q# y0 Q3 X
Beyond Hosting
, W. ^" [) m8 l8 b lhttp://beyondhosting.net/5 |5 h" N8 E" B. K: }5 u' [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment, ~6 y4 W+ E& {. I
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 V" q5 Q0 ~* E* `" q* H" ddirect linking with PPV. Also, these guys provide great support.9 v- T3 n- f! D5 z4 U5 c) x: }
Prosper202 Optimized Hosting
. J; ?( i f/ D/ K2 Lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* }1 U y- {+ r, s! F
CPVLab Optimized Hosting
6 m, ^& Y& c3 E8 uhttp://beyondhosting.net/CPVLab-Hosting/
9 |/ E T/ S: c: X# R2 cDomain Names for PPV
% ~$ k) q6 F( X3 e0 z5 w# u dOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 R C7 X$ U) o- s! l( owhere you're going to host your tracking software and your landing pages if you decide to make them.& E' g V9 f2 E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; z. s* j9 M d, }# _3 t9 ]" S/ t* m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 d, t& S% h" h* ^) `
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ g! r- R1 w: x4 _ ?7 p
term or build a whole website.
! ^9 q% y& v! N4 W+ UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 o/ U" m; ?: \5 R2 u- F
tracking software on your domain. This is really important, because it is necessary to track your0 m5 H$ R8 |: E1 ~9 m8 j1 K& }( o
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 }3 K3 B' @+ _2 i7 C- b. z) Ptracking, it is impossible to know what is working and what isn't.
1 h5 [4 R" X C1 e1 LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software t& G. c( \) g6 {5 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 |9 G9 R7 b. u/ s/ |5 x: }Prosper202
) @# p8 l$ K! x" B6 Xhttp://prosper.tracking202.com/apps/
1 w3 Z. U7 F. ICPV Lab/ F4 q% C6 @# T
http://cpvlab.com/0 T2 q6 |* _- n Y: _
CPVLab Help Videos
, Q2 @3 l; Z$ [& R5 C" K4 \http://ppvlab.com/oweiw/oiurw/vdm.htm
9 u! R% S0 m3 n% nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# n* x0 X/ E. Sindustry standard.- W9 ]& G. S" G; x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 C5 G4 m4 j. W1 f; ^4 X' r5 o$ \/ YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 b2 U. F6 h+ S! i0 u( ?6 agood support if you have problems with your installation.; c. A" L" S" |; x
Tracking 202: x% d- s' c9 {" O5 z/ k) p
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ W2 J$ L8 @* ?$ S; j
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- y' h% l# e' @) G
area.4 }( ]# S" i3 O$ I
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 C. p& x; [3 Q l q9 P5 {, ~8 r H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 |' V$ [1 ~' s1 C
interface, and their hosting. i. ]$ V% R5 ~& b0 X" p$ f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 K2 H1 I8 s" W5 r7 k- m/ R
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 E f7 s# ], Q8 b: o. M% Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
; ~" W/ S+ S' g1 u* ~were using.
! d; s8 }# w4 I% a. _& M+ B9 FChoose An Offer
1 X+ n, y2 b- g$ B7 \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ U& k0 s4 m* K; D0 m* v9 v8 k
Lesson on Offer Selection
4 b. c" b1 y, f% R3 {1 Fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- ]/ N- ^1 s6 P9 r$ ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 h3 R8 j4 g5 p# Y8 q, A8 @
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; N! I7 A* }0 g2 L: {+ CLeadImpact as the traffic source.& K* K) Z x) o4 c$ ?
Now the best way to learn how to put all of this together is to just get started. For some variation in+ s- G: Y, }1 C4 e2 [: |# F: R1 |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 {, l# I6 M& u5 |+ E7 K4 t
campaign.! y2 m2 ~2 M, C/ i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 A" T* ^: V/ L. |$ \+ N; X* g: F5 F, Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, A1 R% }1 T6 ?! H9 A( o1 S# M3 G6 qthat all traffic is accepted.
, v+ U$ E* h& _( |" z& e3 {3 qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 C! q# P4 H% L) J" X) C$ fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 {2 n! X4 |, i+ K3 |8 Qget creatives like banners or images specifically for the offer., H- P$ ^0 h4 O8 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. v6 a2 |+ ^" E4 [: h) z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* B2 Z0 Y! B9 n# ^% `* B! Etrack my keywords. Without doing this, it isn't possible to see what's converting.% S8 i! H5 ~1 H' Z$ `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& _2 M& y! Y4 @# b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' e1 o! u3 P+ g0 fIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 i% K7 P: b3 n. e
bottom of the page:
% U# n, N3 ]* i7 m% oNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: [1 m: W! u" O+ V. t& e2 p& E5 yClick on the offer → pixels → Add a new pixel and this comes up:
5 G( d: Z4 o" m( c" ^! oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% y1 R2 ^0 ~0 u' ]4 Afrom your software into the box that says 'Enter URL of image to load'.
- E- ]2 u8 P/ x% zOnce you do this, it should look like this:+ D6 k' N- t# q2 x/ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; O9 w8 ?2 w- @" C; yClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 g* V. w7 }* }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ T9 u! t/ s* Q$ _Prosper or CPVLab.) w* H9 u# Y; [
" h1 F1 C, y! H2 [9 @2 D; e |
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