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PPV GUIDE [PPV新手入门][28页]
% C8 a3 L5 o+ r, G$ A9 a详细的请下载电子书！
/ p E$ e- n9 U. _9 k; C& p$ x B2 F. r6 ^& w& F" E
) X- L9 T! q9 \' a' D5 k8 X4 ~Newbie Guide; ]9 B: K" ^* Z Y2 x5 }$ S
PPVPlaybook.com& F1 h- O& d9 ~/ {
Tracy Shaffer
. R% k8 l' Y/ z8 V* w9 wDavid Ford1 \$ U/ N7 ]# q: S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- p0 ^* u' q3 C1 [7 P( S9 `6 Z
Getting Your Mind Right to Start Affiliate Marketing
: Q! y) o! \) G. Q$ DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; n$ D! w% S' A% w& Oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' ~- ~/ e5 {* R# y1 C- L! |
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& Q" \, n/ h1 `9 n! _) ~. y; {with any success, these claims are laughable and far from the truth.* [, w# i& [1 }" {' U2 z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 Y( f" _: E2 W. L" |flow management. The main benefits are the low barrier to entry compared to other businesses, and2 J3 y+ U4 H8 X0 E
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ b5 o( ?# {: z2 ~( t0 M' x
overhead. r. N: `3 T- c" g
The winners in this business are the ones with persistence when nothing works, who know there's) w- E7 @& s' R# }+ O" n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 _7 q* n9 h& t! XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can) ~+ \ C3 X& K/ H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) i8 ^9 |$ V. V2 A0 c/ P$ PMost of these things happen suddenly and without warning, and they all contribute to the amazing% P' k) S; T* E! B
learning experience available to anyone with a few hundred bucks and the ability to open an
; z: Z1 O$ j! zadvertising account.
Y* L+ U2 s. z, k5 \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ \- h- f: l) e- v7 p2 \4 iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 O. r+ n; B* Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ E1 g8 x5 d) X; M: o2 Q' f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( E/ a2 _: k! w) S; pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' e. X6 l8 T& l# sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, Q; H& X4 O% estarted building.
1 h! T% P5 h( {1 u/ UThings you need to get started:% y( M, D, f+ t. G6 G) e% i; P' ]
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 M X$ t/ F" M! b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% I6 w3 U, _, F8 z4 l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% _5 g5 u. Y3 ^+ `* K: w. W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; h1 O& f, z6 ]8 YThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' J( s! `1 R8 e- k" L/ \
with PPV.
* @6 V$ K9 @) _$ M0 X3 Z" I2 GBasic Getting Started Definitions
3 Q1 K* p+ e2 ]) x9 l4 ^+ hAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% N9 o5 I8 D p* b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- ` d/ S! q" o- K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; _8 I0 s6 k* L" @) i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! W6 q3 _! V( s$ n* mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ X+ y- _; J! E2 o* A
receives a commission on that product. An example would be the Amazon.com Associates program,
3 T3 v, g: q+ ^: |5 `Comission Junction or Clickbank.* c' b6 E1 {1 A8 M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, o4 a% J' A Can action like filling out a form, submitting their email address, signing up for a service or sometimes' P$ b+ l' t; f7 R; A
buying a product. An example would be Ads4Dough or Neverblue. E0 E$ q9 C( X# R* Q* L; d) ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's x" b/ W7 l( G6 e( f
account, getting the affiliate approved for offers, bumping payouts and just about everything else
) _) u' n1 @8 q; h) }' _& Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% e, K8 J" R3 Q0 Vright from the start can really help you." [& J( c+ I- D4 B* k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( k6 ^/ U; y" u9 F; N( O: d3 \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 j- P8 b& V, K! i7 q9 i/ D% u$ Xview, starting anywhere from .01 or .015.
) i! E6 k" m( K2 h4 kIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( n6 f+ C) U9 @0 x0 Y. ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; b. A: ~+ i1 {' A5 p) q, X8 ?/ vMediaTraffic, and AdOn Network.* _' Q7 L4 o0 M) b
Don't popups get blocked by pop blocker software?5 I l! ?: ^0 V. P' @% e
No. Popups are served in a new browser window as if the visitor had opened the new window M8 z9 n3 D9 _, R l/ n c4 ~
themselves., b% R7 H* s" r' B5 L" E5 g+ J
How many popups get served to the visitor?
% W- \5 H( F+ g2 ^: N/ v8 C' KThe number of popups served varies depending on the PPV network. Some pop more frequently( e$ v& y5 p' U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. L+ \) ^" ^) F4 u& z
serving this kind of advertising, so they have to toe the line between keeping their software" W% f& [( L) q. X/ D5 n
downloaded and still making a profit.4 G6 U: H: ~$ e/ E7 A
Isn't this type of software bad? Why would anyone keep it on their computer?0 |7 I/ I2 A+ n4 F$ j# U
No, this type of software doesn't harm the user's computer.9 c n2 Y+ l7 f8 c7 [% S
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 x& Y6 J/ J! r( ^/ d- u4 G2 O6 itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ h% m n V! ^* j& Z5 q6 ~3 h# tthat they can continue to have access to the incentive.: y" @4 a" r, g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- E3 ?- y3 D6 g
How to Get Accepted into a CPA Network" M% O3 Y) y# Y$ n$ g0 A
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 `; O! E" r, D! W: [7 v: r" G' @
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: W! I! n5 O! J' tdifferent networks.
8 j) @, A2 r6 r: Y; ^1 }- ?" E* GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ O- U- G4 D- A& R! t7 f, Wapplication and be as specific as possible about your promotion methods. Usually some time after
4 y) h2 r% @9 o' u# `receiving your application, the company will call to interview you. The phone interview is a critical
$ j8 s# S J1 C% _1 z% x3 epart of the application process, and most networks will deny your application outright if they can't get4 R, A* t _* l
you on the phone.) R$ b, m5 _( s
Often, the person who does your phone interview will actually become your affiliate manager after$ g- L0 P: r; `/ x; i) h, W2 H
you get accepted, so it's a good time to put your best food forward.$ F2 c" s7 B$ Y, s: N7 X
You might not relish at the idea of someone grilling you about your internet marketing methods over' {; [* J, d3 I* v
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 }4 ?2 E5 k3 I
What methods do you use to market offers?
# J* h* _6 e9 j6 ADo you already have a website you will be using?
3 g) _ D& D: O! rHow much is your advertising budget?
# B6 K4 g' L- O( A* C9 GWhat other networks are you a member of?0 C! v) q; S$ r1 P9 s
Who are your affiliate managers at these networks?
! m) y# V6 z8 f0 a. y6 RDo you use social media (Facebook, twitter, etc.) to market offers?$ Z/ [. [& S) d) i, w
How much traffic can you drive?0 j( E5 i: e1 I1 c2 B; q$ z
Do you have a personal recommendation from anyone who is already a member?
( M& u6 r4 L% V2 OOnce you provide satisfactory answers to these questions, the network will approve or deny your4 I5 d8 V6 w3 `* @
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 U4 }% U% ~' h* `# ^, L# Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* k: H6 P9 T( ]$ b+ ]7 h; K
for the network can be helpful.
+ x% j- e) p' U5 @2 r" cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) j' m2 h; b: C3 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( w; h* v; |* X$ H1 }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 m$ A1 m% S- p5 x# G( k9 y: rpeople can open a lot of doors as far as networks are concerned.
3 ?5 s; Q. B9 ]/ D+ q* P" ^After You Join a CPA Network; u6 W, I$ G# W$ X5 H2 T! t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& x9 k+ |% m! C2 U" h: @6 [" M% _and make an attempt to get to know them a little bit.: S- e" I5 {) v7 D4 \, I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% P" C( ~' S* X: w3 i o f3 N+ Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 K9 m n# b& g( D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# C9 N& X9 M9 d& Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* Y0 L' x+ {0 \/ R- U1 m% N- {$ wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 c9 S) z' ?, D Hemail.
: K3 i" r, S: m: G9 {For more helpful info about dealing with affiliate managers, check out:
0 C$ U0 }! K+ U( C) a- jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 w. Z1 I+ i$ {, j& Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, B- B) Y; y+ C2 p6 c& N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% Z- ?8 @0 N% ^7 a7 qSet Up Web Hosting6 v1 r; H8 K# Z) N3 T' a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" ?9 F2 C% e% ~2 wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared: c; `$ G( o; [) z6 M# n& I: I
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. v% g3 v) S0 p; `
whoever else is on the same server as you.
1 `# V. \! I: c0 q, tSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' B0 `; x) r0 ^& S/ Penough that the visitor can't close the window before your pop up is even shown. You have about 3
0 {" u3 s2 {- o# rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* d: k; ^ f$ t' _
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& k+ D" ~! o/ f: B# L
house full of roommates (hosting customers).- D( S# |/ [) n1 S+ Q. W
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- ~6 x2 C4 N4 L+ _the fridge where they are supposed to put their food. Everyone just jams their food in however it will; S6 s' D. q0 X7 g' u! m
fit.
, p, b. i2 I: z4 o& `. iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 o' s! z% \( y% {9 ^/ b* c G5 Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 f1 D2 d! p. T; [- }* a
their food. Everyone else's food in the house has less space to take advantage of./ i$ f& u2 h3 D0 i+ a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 [% o5 h( v% G. G; h/ U3 D: Uany type of hosting this is a bad thing, and especially while running PPV traffic.
" t) U) F, F4 v: ]8 H3 \In the case of a virtual private server (VPS), everyone in the house has their own designated space
) J2 P' w) j7 O" X9 V) @, }inside the fridge to put their food, and other roommates can't come into that space. The server is
+ r9 q& ?" H1 x opartitioned, so that each customer can only use a specific amount of resources at any given time.
$ D5 d& q+ [" a* v: KA dedicated server would be like having the whole fridge to yourself. All of the server's resources( e- t, r% _- u% [' y' Q
belong to you and no one else can use up those resources. This makes it possible to serve much more- s7 ]" }3 X6 }/ L s" Y
traffic, faster.. C0 D4 o Z! X% I2 R
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; l P) b/ N2 Q& `, yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
E) ?0 V# S* {8 M/ O1 C' There:
+ I5 h3 U. S" a" N( X/ xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 T& v7 Y$ {" dVPS&highlight=hosting
3 |& G- M8 |& I. O' ^7 u+ t; lDedicated-Hosting-vs Shared-Hosting
% _' g3 d- g; x8 V' Z {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' }+ P9 E% [. b
Hosting...Your-thoughts
, M+ S$ p& ]7 O0 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ }% v; h8 ^- X! ` ]+ MHosting Providers for PPV
: \% q/ i! ?; F# ?9 h k7 DBeyond Hosting! g: Q: i9 `% |+ ^
http://beyondhosting.net/
- D8 _" A3 J- H, |. hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" S! d$ m* G, V) C2 e7 ~receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) J0 ] Z% b. ?$ V, m0 o) c
direct linking with PPV. Also, these guys provide great support.
: l, O8 D: O: F% `9 z2 eProsper202 Optimized Hosting+ P: m) T h% c& i/ h
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" A: V' v; ?* c
CPVLab Optimized Hosting
- V2 B) Z! A# d! N0 j6 {8 ] Vhttp://beyondhosting.net/CPVLab-Hosting/
/ X; E: _+ V3 m7 u( V, ^ nDomain Names for PPV6 E7 @* d0 ]. _' p& X
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: p, W& ^- c6 n9 G
where you're going to host your tracking software and your landing pages if you decide to make them.
$ @/ c6 _# Q$ ^$ ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 b# w8 Z) J" _; @* X/ C
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 l ?+ k) a3 V( s" H! ~# W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 a, J: w; D& \- Z; l4 _term or build a whole website.
/ a1 ^* g8 }, f( w8 C5 V/ H' CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 }3 q% F. `( \5 A( xtracking software on your domain. This is really important, because it is necessary to track your6 g* w" y1 Q7 T2 H' y+ A
conversions down to keyword level so that you can optimize your campaigns. Without proper
: Q8 [' w9 Q3 X# r+ C1 Vtracking, it is impossible to know what is working and what isn't.$ a, r+ u' M9 ^4 t
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 e/ Y5 ^$ r+ i7 F1 H6 R, n3 U9 Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 C# L4 x) g0 J8 H1 mProsper202. Y1 i2 m! A% c, R
http://prosper.tracking202.com/apps/
( e$ R& J U, Y& h3 v, ^9 Y" yCPV Lab3 l1 {2 ?( W, m* ]2 W# ^
http://cpvlab.com/
7 k" Q( _. |) sCPVLab Help Videos" V) A# u/ Y! S0 Q* [
http://ppvlab.com/oweiw/oiurw/vdm.htm
# f7 N, c3 G/ E0 ]8 CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 H: n/ |8 y9 d
industry standard.
$ H' H& M' j1 v0 o# t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' c6 H6 q, i: K9 V, G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 @7 Q1 s% [ C/ j0 O% g1 Y# |1 L; mgood support if you have problems with your installation.
' h3 Y j% j% w+ X: eTracking 202* G: {$ ~. M5 L# m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 b' D$ A- Q7 T: |! b9 V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
z# J& y& d2 O( Garea.7 c8 O r! O0 I% G
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 L* Q7 P# r8 I0 J @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, }: T) g* ]+ d# K# X- o1 N* Iinterface, and their hosting.& C/ |) R; ^2 N
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. `# _1 M' E2 i Dand targets which you are bidding on. Leaving this up to chance in order to save money could
. q7 G0 `: o" Ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 }' `0 S0 \3 l5 {were using.
+ v# j& Q4 x9 m9 c! ^" vChoose An Offer7 u, k S; k f: p# n
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 b$ a8 i, {% ]' J6 l# O+ o0 C _Lesson on Offer Selection a4 x% q" P% C" I1 \3 g
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, J7 ^" e( V! ~, P& U$ HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 Q5 E. k5 @" W5 Q$ x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 |- C5 K% }5 i- V# Y- O( B/ eLeadImpact as the traffic source.* g% E7 I, o% @6 p }
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 C3 S- p, r* Z) `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' S7 z p) N# E9 a. k, S) V0 j0 d8 i
campaign.
# X% Y( |' M: L% i( A# MWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 D1 k0 l, G# s; w7 l# s0 @
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# H5 i% P2 _; j: ^6 [' q! j2 L
that all traffic is accepted.0 B: J6 L3 A" z) T$ T4 A6 ^
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 o$ j& [$ t' [0 `This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 k8 d4 ^& s4 X6 I1 G) Z, M
get creatives like banners or images specifically for the offer.7 \% s/ L: U- h$ c: _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- L, v m$ B6 K! J6 H5 I4 K( }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 K5 q* t' T; U) o; J. f
track my keywords. Without doing this, it isn't possible to see what's converting.
2 E3 T5 E* k, v! J8 a/ F# z, OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' i4 \( W# w3 c8 W- n* t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ G" U G; \) W0 V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ ~- g' T' r' x$ B$ V9 l
bottom of the page:
/ }6 h, g+ P! c+ ]+ k& }Next, I have to cut and paste this pixel into my offer at Ads4Dough.0 l% J+ Z$ v: v s: P( l
Click on the offer → pixels → Add a new pixel and this comes up:
; E: f0 j' D+ L5 q8 ?$ E& O1 IMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! m, D8 M# Z! I# J9 G
from your software into the box that says 'Enter URL of image to load'.
' a, ~% W1 n2 u$ R) R, q8 H/ }+ [Once you do this, it should look like this:* P$ _# U$ p% O% V6 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 o! p+ T6 w" X \Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; u) ^/ M" T% c( lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 X/ i: f$ J! i" ~& _ fProsper or CPVLab.
; R( e% F5 f; k$ S
* b7 Q) I/ c8 [2 F |
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发表于 2012-12-27 18:47:17
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