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PPV GUIDE [PPV新手入门][28页]* {3 [. F( a$ r0 u, ]6 ?! D
详细的请下载电子书！$ a$ G1 l5 s. S
/ ]# h- p& F' i8 N( y: K% H
* l0 ^3 V5 R4 |Newbie Guide
+ X( @; ^2 }6 o3 P) j+ r/ h3 S) Z vPPVPlaybook.com0 d) @5 r/ B3 ?0 e' }/ `, g' s1 R1 I
Tracy Shaffer
3 C1 D$ B- D% D) _) x8 zDavid Ford
# Z0 D- ?$ F) s( H5 O7 z. l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& f/ s% k) J3 w* M' \Getting Your Mind Right to Start Affiliate Marketing
! [: R q) ?6 V1 D- F, XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, ?3 l3 f, @; i' W' P3 e/ k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% \1 D: U1 m- l/ s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 |% M( \4 W" J' v" k; J- p iwith any success, these claims are laughable and far from the truth.; y% V+ l3 ` {, B+ X& g4 ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" Q/ s. ^7 h- x P( D" wflow management. The main benefits are the low barrier to entry compared to other businesses, and
+ y. }4 s8 R7 d; o, k3 i6 W# Cthe ability for a marketer to be a one person shop and make an incredible amount of money with low! u: h3 r0 r- ~( D
overhead.
# K' I" v# H ]5 U& A2 g+ }# FThe winners in this business are the ones with persistence when nothing works, who know there's
: X! b) N0 K8 E' L+ C* F, vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 K, j- J. X2 y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 |2 d; w4 J2 X0 c9 estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ ]4 g9 N: T' y, }
Most of these things happen suddenly and without warning, and they all contribute to the amazing/ ]( K- \# r2 w' |4 M+ N4 x/ ~) R
learning experience available to anyone with a few hundred bucks and the ability to open an# h1 T& M' n! _8 A6 f
advertising account.3 X: Y2 v- j* D* @ Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
s" k+ M* q" Z/ h. ?3 \ Nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 y A5 `! `* ~2 s N4 q6 w$ c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) Y7 A5 x: ]1 f) K' E2 qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence." ?) f: r; c4 w! q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, f/ g9 G& n1 Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% b4 L1 [& n$ L8 S( N7 p9 T/ m/ d$ U
started building." B1 t' X( A/ @" ?5 ~7 h4 I
Things you need to get started:$ @; I1 p5 O0 Y2 x5 \; v* ^% H
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ X8 s- c+ l% Y# q4 O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ w/ z/ t) I& W% V; ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) L4 T' P) t, Z- \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 N) `- b- Y3 Z7 i3 QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
( g& t6 [5 l$ \: i) W% Nwith PPV.
2 {3 Y5 a9 a$ `Basic Getting Started Definitions, ^1 N# W0 X& g) T; z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 o3 j( `7 d% T0 X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ @, t: M3 E" l8 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ N$ D- [' Z/ y8 L) z) f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 a5 h d7 g( L! O" u8 k3 k; H$ }& ACost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* Z! F5 U; V0 `! i- k7 k
receives a commission on that product. An example would be the Amazon.com Associates program,
6 F' t G2 V0 y) wComission Junction or Clickbank.
5 d" q! w/ H# m0 y, E$ ?6 JCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! N& N7 g( a( e0 J6 X4 _. Wan action like filling out a form, submitting their email address, signing up for a service or sometimes
% p6 \! ]. P2 g& I4 b* N7 qbuying a product. An example would be Ads4Dough or Neverblue.) i9 b4 I4 |6 Y' A
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 e0 K! {! @# V7 T6 }account, getting the affiliate approved for offers, bumping payouts and just about everything else
: Y% L" e+ X$ }: Q& Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
* q4 W4 K- p+ p k- ]5 x' b5 ]right from the start can really help you.6 Y6 Z; O. M2 m) U9 N2 l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& N$ n) q, S0 B1 M9 sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per; @# h$ k; S- l6 j( U
view, starting anywhere from .01 or .015.) ?; E+ h1 B6 g% X l; ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different: ?! k: G; u: E* B9 A% e
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; w+ v4 D; Z4 _+ GMediaTraffic, and AdOn Network., B+ V: f; o2 Y) O e }# K
Don't popups get blocked by pop blocker software?9 x3 x: k6 G) O# F2 A
No. Popups are served in a new browser window as if the visitor had opened the new window8 }( U) x4 l3 s' ]5 t {" P& n
themselves.
+ T) ?2 e* A V v h& h6 K% SHow many popups get served to the visitor?
$ b. |; ?2 Z- Z; \The number of popups served varies depending on the PPV network. Some pop more frequently
' G4 s" T! {+ @2 i4 |(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# M# D9 c' y6 L* ^; F, H
serving this kind of advertising, so they have to toe the line between keeping their software
) j4 u- W+ F5 q. wdownloaded and still making a profit.5 _3 D* ~- y1 }* {" M
Isn't this type of software bad? Why would anyone keep it on their computer?$ D; f/ Z7 c, s/ @; q: @7 `
No, this type of software doesn't harm the user's computer.
( D$ p8 k& |4 h& a. Y( E3 ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, ?5 h" }$ n! y, |toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% G+ q4 r' d7 M K D. a6 Athat they can continue to have access to the incentive.
- @" ?) l& v# s6 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) @8 |* ~. M3 L/ @3 L( X# v
How to Get Accepted into a CPA Network
5 c, A: b# j. r& d+ H( X0 ^In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) t2 k9 o0 z; d, s9 ]8 X' X
to start looking for networks is Offervault which lists offers and lets you compare payouts across" ] i4 ]4 m& U8 F0 b
different networks.3 y2 m- [3 K, C+ w; A" y7 N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
z U) S# t8 B* R- `7 Iapplication and be as specific as possible about your promotion methods. Usually some time after
# j% R2 c7 b; y0 M- e6 _9 Oreceiving your application, the company will call to interview you. The phone interview is a critical O8 H! _# E& U- |' q2 |+ x+ a
part of the application process, and most networks will deny your application outright if they can't get
1 t. n' P0 w: e; ]+ |0 j4 \you on the phone. v/ ]% O( Q/ @% ]0 d# e/ T
Often, the person who does your phone interview will actually become your affiliate manager after
. s) A) p( i( T; x8 t$ ~you get accepted, so it's a good time to put your best food forward.3 h2 r- K6 T ?. P) Z9 `5 g/ e
You might not relish at the idea of someone grilling you about your internet marketing methods over
# r6 w& }0 _! Z7 V0 Z& |" ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
E. Z. I3 l' g% yWhat methods do you use to market offers?
3 Y2 c( y G" aDo you already have a website you will be using?- t' ?* f1 Z# B! T5 M1 e9 s8 \$ B
How much is your advertising budget?" ~) Z5 m1 H! h5 M3 r4 d
What other networks are you a member of?
3 s9 i+ J' r0 o) m1 gWho are your affiliate managers at these networks?
* ?, l! p0 @9 k% g* [2 p, ~, S% n5 ^Do you use social media (Facebook, twitter, etc.) to market offers?
% E- A: @ S) T2 X) FHow much traffic can you drive?
) H# S4 w9 c! _Do you have a personal recommendation from anyone who is already a member?
0 a A+ R6 U, O$ ^, Z2 jOnce you provide satisfactory answers to these questions, the network will approve or deny your
, |9 K0 M1 o- s2 O6 ]5 i: V, aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 F/ W* x7 X; H) |+ Z1 c6 J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 b" g; p4 I5 M, y
for the network can be helpful.$ a( o5 J) a/ m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate Y! ^7 o. S }4 t4 V: `
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network z8 s, [/ S/ J0 r. Z* b1 b6 Y' ?# y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 z5 q1 k9 z4 u- L i$ a3 Rpeople can open a lot of doors as far as networks are concerned.! |' |& z/ |1 Q3 F, s- M- z4 \. i
After You Join a CPA Network
2 A9 E! [/ c& z4 V0 [$ fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# t' W5 I) ~2 e( N# \: A! eand make an attempt to get to know them a little bit.
7 A: N! @" q( |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ A: N0 t: u- u: h* j0 `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! V4 z, D" \( a, Q1 t8 ^7 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) S, \$ _. K) |$ w+ ?2 clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout( m: _6 O: S9 J( c0 M7 y, n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! L/ O7 ~. H7 }; X. a, j, U+ Nemail.# d5 v( z: A9 z7 W+ ]; }& I u( H
For more helpful info about dealing with affiliate managers, check out:8 L+ A: e+ [8 P5 ?; T7 c0 M
http://ppvplaybook.com/blog/musi ... -affiliate-manager// Y+ F- E9 M& S. c: ~& `% V, G
http://www.mrgreen.am/affiliate- ... iate-managers-want// e; Z4 R" B+ h W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. K0 i7 a, a/ n0 |! F- D: C& F
Set Up Web Hosting" c0 F h* t+ C
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 T1 e t9 K! `2 \4 L, j1 L, q9 ?about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) W7 Z1 r* f' y7 ]+ s1 z Thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
`2 l& t Y6 a/ k' o& [whoever else is on the same server as you./ B7 }! G1 {* u) a$ O1 A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 V9 n7 Y2 S- b* h$ c8 D
enough that the visitor can't close the window before your pop up is even shown. You have about 3' s* H' c. {0 G& V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% _, b! [9 _: `+ [2 YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ ]# [- M; C. f6 z4 ^( Phouse full of roommates (hosting customers).
: Z: X* j& M. N+ W# PIn shared hosting, this is like having roommates where everyone has no specific designated area inside: E) P; @, F A( I$ S# g
the fridge where they are supposed to put their food. Everyone just jams their food in however it will1 }: W( g" b; s2 b6 p' m6 u
fit.' ~9 h3 b, `8 X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; M% Q4 A& J+ n& U- H2 Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate. O5 @% N% `' a1 v+ A# Z& S2 j
their food. Everyone else's food in the house has less space to take advantage of.
, [% k8 o* i8 ^. P+ t* \If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" N& I6 h) V* d" oany type of hosting this is a bad thing, and especially while running PPV traffic.3 ~8 T1 O: Z6 M& a: X! ]% m
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 g5 P* S3 U) J2 I5 w
inside the fridge to put their food, and other roommates can't come into that space. The server is O# H: [# {' S2 e/ `! L) ?( S
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 g6 J4 k) D3 S3 H" n4 {A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 e+ N% r$ F# V* Lbelong to you and no one else can use up those resources. This makes it possible to serve much more
/ c( M A# W1 ^9 Ptraffic, faster.: K$ i, y& c9 ~, E& ]+ f; X
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: h7 b/ D8 B: M8 u! H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# m! P8 [+ |' T @' v7 ~9 u! u0 h; p: z
here:
8 k" O- |2 r3 ^/ D8 y( i# mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" W+ J6 J2 B0 [3 I7 h0 C
VPS&highlight=hosting
2 t* \" A5 [) d% h* |' [7 d6 lDedicated-Hosting-vs Shared-Hosting
2 ?! u3 c {# b7 q4 E, D7 fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 I0 W9 J# C- r" S8 q& ^# \Hosting...Your-thoughts
- D7 C) j1 ^6 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 I; ]5 f: Y9 l5 P/ m
Hosting Providers for PPV
7 X. F3 A1 J( r+ X+ I; tBeyond Hosting
, `' \& Y" d9 w2 zhttp://beyondhosting.net/1 V! }9 D1 J8 l* V0 v N$ b- P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment o$ K' U: ?- H& I7 B. |
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* O0 G) u5 d+ e( w5 Ddirect linking with PPV. Also, these guys provide great support.
: O$ \: Q7 S* `% r# NProsper202 Optimized Hosting
: ~0 j/ O( c* a8 U2 W0 X- o/ Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# T* ^& J3 O N4 Q7 Q1 j0 |5 Q6 |CPVLab Optimized Hosting
4 p5 t7 R- q* bhttp://beyondhosting.net/CPVLab-Hosting/& @: M8 d2 `1 g C6 o
Domain Names for PPV
: u* ^! O( P1 E+ ]" s$ J6 QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; s, C9 h6 q; ?
where you're going to host your tracking software and your landing pages if you decide to make them.5 ~! f* E! w( m% K: \* `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 o$ s7 m }2 h* ] Z) z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 l" `4 h+ ?5 a1 D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 U2 M; w! j: \( ?2 y1 F
term or build a whole website.# x. V }5 g) y& }; `
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 q! R5 g V; A0 }4 ?- b4 P0 h0 ^8 Utracking software on your domain. This is really important, because it is necessary to track your+ a1 P% i9 e, Q6 h0 ^' B% A
conversions down to keyword level so that you can optimize your campaigns. Without proper8 T1 @! Z7 K5 s& {- e( ^/ w
tracking, it is impossible to know what is working and what isn't.
$ ]5 r4 o3 Y+ x! C. DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software J) C2 Y% }/ C2 L+ W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; k3 R5 J8 e2 fProsper202
+ l' ~, R9 x5 t* h6 Y" Chttp://prosper.tracking202.com/apps/
4 [4 ?$ l- x% o7 {! FCPV Lab& [5 q* H/ v5 b; O- j6 d% a
http://cpvlab.com/
/ `3 Q4 k( v5 B7 |CPVLab Help Videos
4 O# x. a \, |2 ^http://ppvlab.com/oweiw/oiurw/vdm.htm) c. f% b- C! ?6 E+ G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 T$ y- q3 n; `0 o; ]! I' ~0 o* vindustry standard.8 A2 M7 C* U+ n2 f: Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 C- O$ P. n y! p" p e! K, z' }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 `! G' @3 z$ K5 fgood support if you have problems with your installation.4 i. l2 j+ m* N1 u! G' _. u) P/ R
Tracking 2027 P% Q* x s" A, v
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 M9 `: a* D# i+ I! g* R2 V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 E h& l. m; q/ G' [) A
area.
9 B3 b, u9 N/ N* l5 x6 EIf you choose this option, keep in mind that your tracking software, one of the most important parts of. }( }- a0 {, K0 e, \9 }3 ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; w% C/ G7 w/ h1 l( n# O* E x
interface, and their hosting.# l; C: c) _5 K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: h, u/ j* g, f0 N# Z9 z. d
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 Z- @ p& c4 @8 c+ t8 Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you0 ]- D& ^' N+ J3 S
were using.
9 _! [$ m* n0 Q7 d4 Y! Z" AChoose An Offer* j: O4 }5 g) z4 X4 `9 c: _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# m, C2 K/ k$ S5 T
Lesson on Offer Selection
- u9 r O- S1 r ?" q4 Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
# }; n# a7 s( r' [' SIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# J, d" c- |# ~% L$ _6 F
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 R6 R' }' I8 wLeadImpact as the traffic source.7 g" q0 w1 z% a2 C& |
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 s; d) Q. ~* e G+ ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" ^& X- C1 n5 Z4 }* w
campaign. A( c2 x; i7 @" R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 @; y& R2 G6 O. Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: ]; j: v+ N9 E' b- vthat all traffic is accepted.
' e; |3 J Z/ g7 `9 n5 c iFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 a4 I7 e( w- k* c
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- ^! t% m+ U) y# v0 {get creatives like banners or images specifically for the offer.
- |; R+ q$ x6 N5 W, d% u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! q. ?6 C$ Z2 M! ~
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 w) }) B+ l0 y7 F* r
track my keywords. Without doing this, it isn't possible to see what's converting.
1 }% P8 P4 `/ @7 Z# uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# L: }5 t. m" P& W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
K; a( b' \4 K; e- g# i$ gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) k( P& y( ]% s! Nbottom of the page:- o4 `2 P! G$ r3 Z* R: x6 [
Next, I have to cut and paste this pixel into my offer at Ads4Dough.% A: }% }6 `, ^& \) H, e) F( Y
Click on the offer → pixels → Add a new pixel and this comes up:) n- f4 Q8 _6 M1 m2 R8 U
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, o' O- H5 C' q1 nfrom your software into the box that says 'Enter URL of image to load'.
8 e6 K# x- q J9 P1 e8 |9 r8 LOnce you do this, it should look like this:- H% L, x2 C9 F& d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 }0 y; ~& D1 O [' B
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 k- s8 H" `) N3 S
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, W5 o6 O' g) F" ^ m
Prosper or CPVLab.
. g. z* N. J% H$ H. s F" H% J
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