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PPV GUIDE [PPV新手入门][28页]
% s: i7 P5 }6 c+ a5 @4 p; M* S详细的请下载电子书！
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4 T% v9 Y$ |) |( F, t' O: \3 [' g; V: {$ k5 g2 P% }
Newbie Guide0 j* p$ J, d" F/ T* R) R1 d
PPVPlaybook.com' R+ K7 \- F' f) J; u) H6 m+ n% z
Tracy Shaffer
5 X" Z7 n; f. G# g/ sDavid Ford
6 C e" q4 f8 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 a8 l# M5 s: G; N0 U/ u
Getting Your Mind Right to Start Affiliate Marketing
# q" N! u5 }7 a6 P* E" VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 [5 e" ^0 ?2 X, ^& W, mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 H3 j0 n* p: y" Byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 [( T5 z& R1 o
with any success, these claims are laughable and far from the truth.
* \: [5 d& x$ w: y/ i7 M" HAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 l6 F0 S% Z1 n* @flow management. The main benefits are the low barrier to entry compared to other businesses, and
" \3 s3 d& H2 Z. ]; ?the ability for a marketer to be a one person shop and make an incredible amount of money with low) H" f# m: o& F
overhead.
7 l" u. W# G, a4 \; h; qThe winners in this business are the ones with persistence when nothing works, who know there's/ f( M+ ?4 Q0 |2 V7 i& p& m# E" I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& N3 J4 t+ {! p5 \% G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 K, q0 S6 p5 l0 A" Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 Y. Q+ p! F9 M% u5 EMost of these things happen suddenly and without warning, and they all contribute to the amazing
. {* r5 U5 e$ |learning experience available to anyone with a few hundred bucks and the ability to open an
% f/ G- B* A) ?8 Qadvertising account.# m/ D: N' x% i! f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 v5 [' s) G8 B1 Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' K! Z( n/ N+ S5 fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. v/ ?- d% f4 c& v: j' Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) _. b$ i7 L/ p: r$ fWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 q4 r" S8 w" b& {" |' V
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. J( x, q' k5 z4 p4 i7 {% j
started building.
. l ^. I& e* n: C* M+ d7 f5 X1 oThings you need to get started:
- E% S9 U" r& K, H8 s9 s; u' V0 p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 g9 H1 q! ~2 H0 B
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 W1 i( ^; Z$ ]- s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 D3 S: N; A* ^8 Y( L4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); z A" c! N* \2 H5 {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 Z- \2 O9 x; }+ Z5 nwith PPV.: A+ I' _2 O1 D+ Y
Basic Getting Started Definitions
" l( A) r& h, J* A9 m; \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
B! [& |9 v/ x% daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" y' |* |! R7 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ t5 o# B0 a5 f& dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 z) i* O V9 c0 T, \2 c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 `% v. Q# j! d9 ]8 |- t" i
receives a commission on that product. An example would be the Amazon.com Associates program,
; W9 i1 W5 u% kComission Junction or Clickbank.; ?1 y1 K t8 M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 w) M ~' s2 gan action like filling out a form, submitting their email address, signing up for a service or sometimes, v8 C! u' k8 H" f$ d! p
buying a product. An example would be Ads4Dough or Neverblue.2 m5 Z) Y" q& z2 C8 Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 k) I) D8 r% m" H1 a* W) Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
E; r/ D ?" K5 y9 i8 C$ J. W/ E) ?related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 G1 I ^/ Y2 W! iright from the start can really help you.4 }/ k1 f" f" q2 d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 f) o7 M- H7 t3 Pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; K. N1 A, q) w/ Q, R+ L3 K' P- \view, starting anywhere from .01 or .015.
8 C: @! @, b* V) {In order to use this type of internet traffic, the affiliate can sign up with a number of different
& h7 ^! y: b* u( W$ Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 x' {4 {) ]0 N. H7 C# C6 r4 T
MediaTraffic, and AdOn Network.$ @- G. g( }6 a& s2 L
Don't popups get blocked by pop blocker software?
0 A' g- `/ @5 J$ B, \! B5 } iNo. Popups are served in a new browser window as if the visitor had opened the new window
( S' l) S- A2 J3 Q U6 L7 h0 Pthemselves.! b5 i6 k/ \0 T5 m
How many popups get served to the visitor?2 H$ H; L* X/ h3 n+ C
The number of popups served varies depending on the PPV network. Some pop more frequently4 |7 w p9 v; j! a0 T6 v3 I, C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ E3 w4 f3 J, A2 xserving this kind of advertising, so they have to toe the line between keeping their software: L2 O2 j6 o6 d! y
downloaded and still making a profit.
/ [' b, H3 Z/ t, W4 N8 u1 H J5 NIsn't this type of software bad? Why would anyone keep it on their computer?
* W3 N w% U, D# x0 o, a% sNo, this type of software doesn't harm the user's computer.8 Y2 C; d0 E+ V0 y! f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 C D) W& M1 m! E# d( x0 Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 d0 I3 \( K# K) c$ ~( X+ i
that they can continue to have access to the incentive.- g9 O# ^+ Y$ |' s* q/ r5 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" {5 u" t: w+ ^: f, p1 h
How to Get Accepted into a CPA Network) Z* P2 ^( n M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 K+ t3 [% v; i3 e
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 X4 ^2 o: A) a9 H7 a3 s! e) odifferent networks.' `# N1 T: Q& ]& v. }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% S& m( q8 w1 C% e; H
application and be as specific as possible about your promotion methods. Usually some time after- U8 b+ C+ L9 r% S/ c( w! k( {
receiving your application, the company will call to interview you. The phone interview is a critical8 y3 }' o7 B9 ?# K o+ @
part of the application process, and most networks will deny your application outright if they can't get, ]. p, z" v; X) a- ^
you on the phone.
. Y2 P9 x; s" d( m, {: y0 bOften, the person who does your phone interview will actually become your affiliate manager after8 U7 w- l# P' \7 n
you get accepted, so it's a good time to put your best food forward.1 }& t: [. u0 [# `
You might not relish at the idea of someone grilling you about your internet marketing methods over& F; r5 Q5 P) F+ F. w
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 P/ r! i- \$ h: H4 PWhat methods do you use to market offers?$ K+ s* ?" ^/ w( @3 l
Do you already have a website you will be using?. U" ]) w0 U0 R& S* H' ?3 Y9 v+ S
How much is your advertising budget?
, [( g1 [- l5 g' R+ YWhat other networks are you a member of?" n3 d* x7 Q2 k$ {/ F7 c
Who are your affiliate managers at these networks?" W* Y/ l. g: M' k( A
Do you use social media (Facebook, twitter, etc.) to market offers?- G9 r* H7 d3 Q2 M- |% h1 Q: e
How much traffic can you drive?2 j, d8 Q& U7 ]
Do you have a personal recommendation from anyone who is already a member?9 t- S* {3 L8 }
Once you provide satisfactory answers to these questions, the network will approve or deny your
. w2 V6 B" _3 b/ f, R. j8 s+ aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" j& X) O5 x( M2 h: N ]' ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& i% `! L+ ?! m) S7 Q' |+ S2 ffor the network can be helpful." w2 V% |& N% K: o( `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 g$ o4 m P7 ~. a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 X0 R8 e: O$ X8 O z. n4 J+ Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ ]& X6 [- Y. `: F! upeople can open a lot of doors as far as networks are concerned.; n# ?' I- D" t- \; V: F
After You Join a CPA Network) W, M! l- R$ m/ _- a" @) C8 s7 @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! V8 r" {, L* ^* J) x0 land make an attempt to get to know them a little bit.2 M' T1 ~# l! F9 H% Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 I! W) e! [' d; w) u& @3 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% x% Z: X2 `8 D* @* r+ V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, } R4 t' I0 f& k9 u; |/ N) H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* |8 Z- s) u; zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 f, o: B0 w: }2 z5 d0 |
email.; ^0 w {1 q. g( W3 K% X
For more helpful info about dealing with affiliate managers, check out:% H- T3 b* ~# l9 j+ |0 I5 Q) V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ o P i3 A& D+ Y0 g0 R$ {3 P9 {8 I3 g
http://www.mrgreen.am/affiliate- ... iate-managers-want/7 V t' m3 _6 g# F7 s& A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. r& `- ]9 {/ \8 T; b; i% vSet Up Web Hosting! z. G3 F* [$ }" {" R9 N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 X! W+ F( _% K! X( Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared! p/ f( Y# L7 t* ^& t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. X/ ] C& @) Hwhoever else is on the same server as you.! r6 t( o' _0 |7 Y: E3 z0 I4 d" E7 Z, _1 r
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ n- a: A3 \) U/ _& n$ p# S# K t
enough that the visitor can't close the window before your pop up is even shown. You have about 31 ~8 d/ P' q" S- D7 y" r' L9 t$ Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 y9 g8 Y! `& w5 \7 mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 M F! @% X" d4 E% T
house full of roommates (hosting customers).
* r" |/ g* |0 n. q" V1 mIn shared hosting, this is like having roommates where everyone has no specific designated area inside
7 Z/ g2 s7 ]2 T* n* }the fridge where they are supposed to put their food. Everyone just jams their food in however it will
j) i: M) R+ \7 E8 yfit.
: k& V/ O; o: ^! fSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
w$ N5 V$ A- s+ kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! X2 l& j4 o" L# N# \& K. gtheir food. Everyone else's food in the house has less space to take advantage of.. k5 `' o: W& X* ~4 X+ y; k" }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" t D- g3 N9 E- O6 N4 v& f
any type of hosting this is a bad thing, and especially while running PPV traffic.
y7 a6 V) M7 t4 k3 h4 u4 t+ rIn the case of a virtual private server (VPS), everyone in the house has their own designated space
m/ M" x" i2 ^( h; t6 N. M& Tinside the fridge to put their food, and other roommates can't come into that space. The server is
# r) C, T+ e& w: F, opartitioned, so that each customer can only use a specific amount of resources at any given time.% I) h0 _% J \ S+ K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ [' N; z$ [- N
belong to you and no one else can use up those resources. This makes it possible to serve much more& [ m! P: D2 a. E m$ g
traffic, faster., O; `) T2 S- C, ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 P& v" b, G; z; T7 K8 B* t% SAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, h( V' ?! n9 Z# [- Q
here:; ~4 ~. Q( x% d( U) U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 T X. @2 I! N, y% ~
VPS&highlight=hosting
. X+ t! j6 w3 c& FDedicated-Hosting-vs Shared-Hosting! K9 _8 Y& g# G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 D" B, @; z% ?$ V; O/ D
Hosting...Your-thoughts/ v1 H! ^5 N( ^, O; S1 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 g5 h; z# p9 \Hosting Providers for PPV3 H+ \( a9 k5 H
Beyond Hosting
0 \, t6 n+ p6 Y* Q8 qhttp://beyondhosting.net/6 P" n& W" m* I# A$ Z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 E0 R# f; i6 Y/ X+ t7 u# A" yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 W/ @% ]9 ?$ ldirect linking with PPV. Also, these guys provide great support.* P+ \) r0 X0 ?& e
Prosper202 Optimized Hosting' T# s& d$ F/ `% k
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 E3 x/ v; T5 _( w' y" \CPVLab Optimized Hosting
& L4 D$ r+ a& Bhttp://beyondhosting.net/CPVLab-Hosting/
U% a! C# d M0 V7 ZDomain Names for PPV$ \' E }) M4 k8 s3 x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
s2 W, Z' {) c: F6 q, O: W1 M2 Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
- H8 o6 ~" O2 Y* w$ MOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 Y: ~! g* Y E+ X. ~: D+ [
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, H% l! {, X. r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a p5 N- R1 G' u/ X' f7 O
term or build a whole website.
% b3 u0 Z: {/ i' A2 }1 `9 t$ J8 KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 E2 y% x8 x0 H$ d" U- e
tracking software on your domain. This is really important, because it is necessary to track your
7 L' E# o$ t2 k2 a0 f5 oconversions down to keyword level so that you can optimize your campaigns. Without proper, M5 M0 F7 D2 U7 {
tracking, it is impossible to know what is working and what isn't.
) _" Y0 j& o% Q5 bTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% ^/ t6 B, h& v7 w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 f. a: M, E! M8 ^
Prosper2020 P; @6 j7 j8 N; Z: O/ r
http://prosper.tracking202.com/apps/
& N# g. d0 |* y+ T3 MCPV Lab- ~. L& [- K: y+ b* ~ d4 D9 V
http://cpvlab.com/
7 x+ V) _4 h/ }7 }# MCPVLab Help Videos
' @3 Z* B$ Z0 f6 Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm* O8 z. f( [2 P5 h/ |% w$ C& @: D
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 S, A2 \ U, {9 V, }$ @) [3 Mindustry standard.: y1 s* ~, V3 o" e: E: z7 P4 x; x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' c1 j: P; ]. [# W8 g( v$ w& T# n+ ^0 mCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 C$ n! G M8 T% q1 I$ A% N( q& m8 Ugood support if you have problems with your installation.
# z9 y- G- f9 L& p8 S( XTracking 2026 }! [8 v3 s& g6 |% k. u
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: J/ ~: r/ r/ O, ^: ]5 I" Xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- `. ~) N# U) _/ |3 }, Aarea.
% I: b! ] Q1 A- g% {If you choose this option, keep in mind that your tracking software, one of the most important parts of
- b# L0 Q, ^2 M! xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% o: Z& g2 u2 @' J9 e# Cinterface, and their hosting.
5 [4 i( `% n0 AAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% _1 R* d! C. W! V4 l2 z- @
and targets which you are bidding on. Leaving this up to chance in order to save money could- G5 {0 k/ w, \
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, {- a# k$ O1 V' Y" |( b! z( W
were using.
8 Y3 V! e3 c4 H* `Choose An Offer/ V9 a$ I; X3 P! F& `+ N: I
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 n. W) [2 Q* h& f& PLesson on Offer Selection
+ y! I, n" o2 ]2 o3 _( d# \http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ y6 I" o0 m% p9 c) T$ W. p& O/ r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. Y- P% l. M* }1 u
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* |" Z; \ q Y% j0 W
LeadImpact as the traffic source.
+ J1 f0 ^0 N% ~; QNow the best way to learn how to put all of this together is to just get started. For some variation in
- m( J9 n9 }7 @8 ]& Y; f/ j- E6 s# {the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% O+ l+ d3 {; C2 g' z3 pcampaign.7 L0 |9 h- S" I+ o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
g+ Z$ g6 ?) `7 s* X* Bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ ]0 z1 e6 j( _* Y+ ?+ c! U U
that all traffic is accepted.3 X" b2 v/ q6 ~8 g, n6 v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. o9 ~# W# x2 G6 R- n fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& t/ c9 m# V1 x/ E1 R) d( I
get creatives like banners or images specifically for the offer.# ?. f* \" ^1 U$ r- j: C5 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 o3 E7 i- d1 b
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: |( m3 l$ O6 P y' N% @
track my keywords. Without doing this, it isn't possible to see what's converting.9 X" `& l# l/ R0 u* \7 k6 v
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 r ?8 d, i4 ]" z. a0 p4 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 h" R* N! U9 E4 e6 A
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 ~0 i4 i' ?3 _$ V: jbottom of the page:+ L) Y5 D6 ?1 ^2 `6 a9 I+ p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ V: P5 b* B: ]1 Y) y* { J& A7 {Click on the offer → pixels → Add a new pixel and this comes up:1 [; \7 y' \3 \6 r( `: E y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; H3 o9 T* l; v( P. P; o# M7 p( u. H, m
from your software into the box that says 'Enter URL of image to load'.
. R- k5 @! k+ c8 @8 wOnce you do this, it should look like this:: r) d# H: s% [1 d) [9 v# R; w% T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 h. m2 N1 S( ]) }0 W- I% X( f$ [Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 O5 y# v7 @7 q8 s4 P% y6 l
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 O8 U+ G' _; X: k, Q1 EProsper or CPVLab.
3 ]# c$ \% A+ n0 n8 o7 i% [ s( J. y/ q8 E# ~
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