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PPV GUIDE [PPV新手入门][28页]1 q9 o6 n; T# O9 G M' H) c2 ?; M
详细的请下载电子书！- h q9 ?+ c; D$ n9 j
- F5 V0 X& r5 B$ c% p$ Z1 r
7 t* V# q8 n. C3 B/ L$ N3 tNewbie Guide, ^0 Q n- S( a9 A3 [8 I9 k
PPVPlaybook.com
$ O7 _# S! o% {- a7 b7 K! A$ dTracy Shaffer' h* Q* F# y! F6 w4 d$ N# W
David Ford A- ^/ R- I5 ^+ k. F. \$ i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# a3 w0 u8 G* Q! X% J1 sGetting Your Mind Right to Start Affiliate Marketing, N7 A8 V+ U3 W& ?; @8 \" p
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 W8 _/ `( ^' k/ y$ K+ f1 V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 _5 a0 h6 O) }3 [0 jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! L1 X7 |! j! A; [! m" w
with any success, these claims are laughable and far from the truth.
' I& Y: ]& m0 K- E5 IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- F( V" r4 R3 n5 k
flow management. The main benefits are the low barrier to entry compared to other businesses, and
0 U2 ^8 U' ^/ P2 rthe ability for a marketer to be a one person shop and make an incredible amount of money with low
$ d' X3 N! g2 Y& ^( R( N8 ~overhead.
+ {* n! s0 |+ h jThe winners in this business are the ones with persistence when nothing works, who know there's: @# q7 p5 _2 z8 f( e* ~1 r
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ ^0 b4 e& x) B# o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ i5 L: g& {- I7 u8 ]6 S8 P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ y5 a( Q2 d3 V" ~* S% D4 [
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 m F* V# [' t$ c! b$ klearning experience available to anyone with a few hundred bucks and the ability to open an
) I! S3 ]% Y9 m+ K7 z! cadvertising account.1 h: z3 x) Q* @4 p' w
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# d1 U2 l1 \' u* F# e: B; l% h
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! t, A: ]: s7 B9 p+ i
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. I' j/ S" q- E/ q$ `6 i
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ T- t y% K) s4 B, ~7 w$ W, b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! B8 }; a5 w" i9 z* f
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) q# ~! f8 m$ o4 ?) N8 V
started building.1 x( y5 b$ B: i# ?, U" V( g( }
Things you need to get started:/ f3 v7 x4 Z: w* ]$ b- [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; k5 k$ W# ~! ]+ Z: O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( m; k& [" `5 ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& H+ H( v7 ^! Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 {$ K& ^4 E8 b7 t! D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ a$ z3 [7 _/ I. [
with PPV.
6 X0 h6 \; d, `# eBasic Getting Started Definitions
8 @" @" {: p) VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 w3 V1 I% o+ ] j! ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 B& A/ l% k3 y; M) M. x5 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- f$ S1 K0 m& B" {types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& \0 S( P! C( eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. `( w$ b+ U, f/ ureceives a commission on that product. An example would be the Amazon.com Associates program,* o5 q$ c {4 S; W# U0 X2 l
Comission Junction or Clickbank.# @& V+ T# O) t1 c" a% x/ S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 p7 z# W2 _1 h( Y9 X8 D0 W
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ a, e* s; _6 X4 o# e9 tbuying a product. An example would be Ads4Dough or Neverblue." {6 }% y) Z2 M$ o5 ` D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- G* O( ^# U( w" d7 f' p; Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- p6 n" o3 F" z2 P0 W# U# Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 K* d- E8 L& S9 J2 ~
right from the start can really help you.: L2 G. X$ j2 x/ [8 c
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 c4 a9 b( g( n2 I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) r9 g) I! g4 G- S$ m5 |+ Qview, starting anywhere from .01 or .015.
$ F& E" Z3 @% \) ]4 e. WIn order to use this type of internet traffic, the affiliate can sign up with a number of different. v/ a9 k/ w( Y6 b0 ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! S# Q' L$ @1 S) p; t8 E* O" E9 }MediaTraffic, and AdOn Network." d: V) }4 i+ ~) o, X, |
Don't popups get blocked by pop blocker software?; K5 l `0 N$ n4 e" d' J
No. Popups are served in a new browser window as if the visitor had opened the new window
6 M, v) a" c+ A0 Gthemselves.
) k# ^* \9 F0 R0 SHow many popups get served to the visitor?4 C/ u4 H* H1 j$ a
The number of popups served varies depending on the PPV network. Some pop more frequently
, G/ ]: T, ]7 D" \0 W9 b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, \9 o+ |# P8 I2 Y1 |( vserving this kind of advertising, so they have to toe the line between keeping their software, Z( r% H: i0 z+ b$ s Z
downloaded and still making a profit.3 m' a# @9 E3 i9 y% B* n* M( P
Isn't this type of software bad? Why would anyone keep it on their computer?5 m. i; p1 b! x- t+ }
No, this type of software doesn't harm the user's computer.1 ]3 N% k# Q; N& ?6 v f" m4 O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: |3 I# e4 `4 ]* g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 z, u' [0 [- M7 a) G
that they can continue to have access to the incentive.6 Q: h) V% e3 b' _$ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ e4 A# e" u. B0 PHow to Get Accepted into a CPA Network0 e9 A: B% p% x% A+ @0 M# @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 f6 t& M. {0 L3 e& e4 ?: O
to start looking for networks is Offervault which lists offers and lets you compare payouts across( B* l5 m8 `4 \; e* g0 o a
different networks.
6 z% y5 D: X* m* l2 r: V, d& [) X" o3 hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)# i* l6 F( n" N# B. t' k; n
application and be as specific as possible about your promotion methods. Usually some time after
( k, P) J: P7 x0 j! q) treceiving your application, the company will call to interview you. The phone interview is a critical
/ i, A1 d4 W8 {2 \8 X/ ppart of the application process, and most networks will deny your application outright if they can't get6 U9 M. ?1 Z, V, T# M
you on the phone.0 n" j* F& R4 [+ g$ |" ^; D
Often, the person who does your phone interview will actually become your affiliate manager after( P) P; ~6 _6 r
you get accepted, so it's a good time to put your best food forward./ K8 K- _' @& Y4 T2 L7 {0 T3 t
You might not relish at the idea of someone grilling you about your internet marketing methods over
( o8 O# _' C# d8 J! M# {& `the phone, but trust me, this part is critical. Have answers in mind for the questions:
& ?1 X+ ]' S9 O5 ^) p) MWhat methods do you use to market offers?$ b; y! r# d0 g% K' Y6 P
Do you already have a website you will be using?
; S& n! ^; K8 J7 }6 `How much is your advertising budget?
, ^- d" y1 j! D* }& q9 LWhat other networks are you a member of?
) Q; v- v7 Y8 tWho are your affiliate managers at these networks?
4 R6 d% r$ n9 b7 ~! GDo you use social media (Facebook, twitter, etc.) to market offers?
; {, x) B0 ?( ^( B1 q5 BHow much traffic can you drive?5 i L) Z! R( p& W3 ^
Do you have a personal recommendation from anyone who is already a member?
$ S3 Y5 m% g2 D' A2 ?) Q5 ROnce you provide satisfactory answers to these questions, the network will approve or deny your
7 ~# U2 b4 B) `1 L: b/ f& `/ Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
2 W/ x- D, b2 W$ j0 y; G- _persistent. Also, getting a personal recommendation from someone who is already an active affiliate: z2 e5 a* v! G/ p+ p: G
for the network can be helpful.& _" D( p7 H# N! s% M7 y1 X# ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: W$ ^$ x4 w% y3 R8 i% r# Z3 X( F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; z5 R/ Y) o U( x% I% Z8 n6 O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( I* O4 y- \6 k, P7 C# }; fpeople can open a lot of doors as far as networks are concerned.
- Z6 C& J. b- z3 @4 M. X- N( |9 XAfter You Join a CPA Network
* {: H) p# L* [9 H9 D2 m- J: I; @. n. oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: f/ m2 u5 {, e1 E7 T0 O% Y
and make an attempt to get to know them a little bit./ `3 @- w2 Z0 `! K) G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 E' r* L! \9 |# l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) D7 F4 e7 |6 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" B" d" P" L b9 Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* [9 {0 G8 ~/ i$ C: pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* r" @1 i; h: \/ I% F
email.
$ `" c9 z0 K5 O- G+ Z* ]- o8 A2 n/ YFor more helpful info about dealing with affiliate managers, check out:
0 C! J5 o. K y5 `. x3 Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. a" J' g+ w/ z6 g' s d, `2 S' v
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 K, }% T4 i7 i8 x# z/ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' g% D) P# E8 @$ k" G. g# K
Set Up Web Hosting
% E& j8 @/ f5 I jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ N0 U, \: @) \$ @5 [about internet hosting. In general, you get what you pay for with hosting. When you use a shared: W3 z3 |5 @5 i, c1 h6 N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 F5 N: P9 u a7 ?/ y# E9 @& ^whoever else is on the same server as you." J! ^1 P d% Z3 |( l8 ?
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; X% R* I0 M: Q, @+ Uenough that the visitor can't close the window before your pop up is even shown. You have about 39 k Z0 C, W- O# p6 \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 Y/ i# A0 b/ W0 g/ c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 V% a3 v+ T. V" f' p# F. {house full of roommates (hosting customers).. A7 {) A' c+ k4 Q# W
In shared hosting, this is like having roommates where everyone has no specific designated area inside
1 F; H# \3 n; J8 U. }7 v9 G# Y. C2 Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
' |8 P$ G7 d1 w0 X# \; Gfit.; ^& p; s3 r1 q) j
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 c- r8 T# i2 G! j% s- Q: d: K; I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 B' L$ A% W; C; o ttheir food. Everyone else's food in the house has less space to take advantage of.
" m6 U* ~2 r( n. ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, L; r, a$ V3 \) ], s9 vany type of hosting this is a bad thing, and especially while running PPV traffic.
4 t* d6 t) p0 |, N) s5 ^. hIn the case of a virtual private server (VPS), everyone in the house has their own designated space; V5 x% g2 @- G/ Z5 r9 P) F! V
inside the fridge to put their food, and other roommates can't come into that space. The server is" W( `! n" x. _9 A# F4 m; {. m
partitioned, so that each customer can only use a specific amount of resources at any given time. ~7 o! k6 e8 C9 B6 p0 a
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 S$ B9 k2 @/ ^1 w9 t+ P
belong to you and no one else can use up those resources. This makes it possible to serve much more+ q/ j3 c% b S+ V* }1 r5 E
traffic, faster.. o6 c7 \+ _7 {, ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 E( ?+ w" D! K' S, xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
]6 E- \$ G4 s7 G& \! a! _here:$ Q' w+ H. s7 L0 r- v$ u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# E( \" R [1 DVPS&highlight=hosting
6 w. j# u/ S, a' g9 E, ~; F" YDedicated-Hosting-vs Shared-Hosting# V- ~+ z2 S3 w9 C8 M/ ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ C5 U" ~" o+ B# f2 ?" K$ e: pHosting...Your-thoughts
8 A1 e$ X/ j1 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 r& d/ ?/ D; p) s- ^
Hosting Providers for PPV
1 }8 b( Z$ A3 R3 ^3 hBeyond Hosting! n6 ~( E+ o/ @7 G4 w# P3 b
http://beyondhosting.net/
& H/ k( I9 t+ Q2 ]% jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" y6 E; R+ e5 C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ m( D/ S7 y7 W$ @1 ?* @+ ^direct linking with PPV. Also, these guys provide great support.* H4 I l$ P) y
Prosper202 Optimized Hosting) B4 l: f. j# T" e2 L" j9 ]+ f# `, a
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 ]9 v2 a6 ~; o6 }( I0 N% r
CPVLab Optimized Hosting
/ L& V8 i2 {+ r1 B8 E/ jhttp://beyondhosting.net/CPVLab-Hosting/: b7 ` z# A5 G# l2 h4 u. t7 M8 |
Domain Names for PPV! Q/ J( d9 N H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) q9 Q3 E! x$ }( u ]where you're going to host your tracking software and your landing pages if you decide to make them.9 f8 n* R$ k$ p) C2 y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 g$ v9 Q/ q9 d" mbland one is fine to start with, to host both your landing pages and tracking software. The .com,5 b$ h4 V% E1 H3 `
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' @: k3 T( D9 l" Iterm or build a whole website.; U( a. x% Z- S& P; j8 e
After you buy hosting, a domain and get those all attached to each other, the next step is to install
4 n" [* j! d$ B. q& Z- Ptracking software on your domain. This is really important, because it is necessary to track your
8 l. R0 ^/ Y; k; M4 K$ x( v; ?conversions down to keyword level so that you can optimize your campaigns. Without proper
* H# u4 b1 ^; e, }: c- Ptracking, it is impossible to know what is working and what isn't., E' D; m/ L: E1 V& W
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 v" Q- X, A- x' z3 W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ Y; p: x% T# |* _( i) m* V0 TProsper202* P+ H# r4 \* N( _ e6 u$ I s5 z
http://prosper.tracking202.com/apps/
# g: Q% F; k! m5 L, t! T# OCPV Lab
! ]9 y ?' Q3 Nhttp://cpvlab.com/$ g9 h! r F U) J: c1 @
CPVLab Help Videos3 M) Q( C; b, u# b1 K% q: W
http://ppvlab.com/oweiw/oiurw/vdm.htm0 P; q! R, i. s+ _4 d' H0 @8 c/ a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* V% H8 X/ }5 v5 A- Z( @& w; S5 ]# }industry standard.* g u% S2 D, c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 N4 m% B3 u' j
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 A5 D+ v% k! K3 i/ I( dgood support if you have problems with your installation.
* e; L9 [$ x) fTracking 202
9 k# A9 L p3 K; n' E+ L( t) mTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 _1 e5 ^2 ]1 kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 ~) v) l" y: ^area.' o( G" b/ W/ J; w
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 d3 l+ Z- \& `1 d( }3 j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, K0 X8 ]1 H9 @) m- `interface, and their hosting.
& f$ G3 r% p2 e2 w% T# g! gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords2 l) {1 q) }9 K
and targets which you are bidding on. Leaving this up to chance in order to save money could
. q1 M! \6 ?4 H% f m; gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' c6 b; G! m- O- ~; \/ }
were using.
; m% r. E! _9 ~1 o! s5 G8 JChoose An Offer" h. u1 D; b! `) E2 T: S, ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# w" g( b) ]# z7 C, ~' l
Lesson on Offer Selection; m: B5 X5 I' L; g2 ]1 [% s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers* P3 M, `+ ^/ Z. g6 P7 @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, Z) c! M: x1 xTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ i) {4 L8 _/ n3 [3 B& d8 o" OLeadImpact as the traffic source.5 }, P: q% B# x# k
Now the best way to learn how to put all of this together is to just get started. For some variation in
' n8 i4 r$ M8 nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! Q6 |6 B9 v) E: A9 g: Rcampaign.. u2 h7 M- h: y4 t" x( s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first M1 B3 d% b3 w- W7 Q6 D! h2 I5 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 W. Z3 K4 D' z6 \that all traffic is accepted.
9 Y X! T2 Q' HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- } l" n/ D$ E! `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! H B5 L: j: G$ Y0 g6 F8 Z
get creatives like banners or images specifically for the offer.
$ d0 d/ O/ F j8 n" y5 { ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: A0 j9 _: u+ e" ?6 Q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 T6 R) I5 I! }% |9 etrack my keywords. Without doing this, it isn't possible to see what's converting.' I% j$ A' c! G& H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ g0 u5 @) ^/ d7 K( y) _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ z" Z6 `' [8 U0 {2 X
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 L* q- L# e1 T: {bottom of the page:5 v# c; l2 I# P. J3 N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; e5 q+ d0 e# U! t) xClick on the offer → pixels → Add a new pixel and this comes up:
* _! B& J- t3 AMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& M4 I3 j; z2 i5 K/ R9 i8 O
from your software into the box that says 'Enter URL of image to load'.
8 D; e* @8 y% l/ |4 u/ Q) YOnce you do this, it should look like this:# @+ @. ^; ]+ t6 X2 I8 p0 i# D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 h8 V8 q& Y/ G3 \/ dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 S% E0 ]/ J, d' f( ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 l6 w' F' k/ D+ K4 u7 B
Prosper or CPVLab.: W4 N& ?; g% h: `
( R8 H2 l- H E2 m8 K+ t2 L
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