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PPV GUIDE [PPV新手入门][28页]
& u6 V$ D. w2 Y( ?+ u% C详细的请下载电子书！ `( Z* c2 b [7 W* `& Y5 P
( n$ e1 A( G* P* v" p9 c+ R. t o1 @. D' j! p
Newbie Guide4 g0 J4 `% o4 K
PPVPlaybook.com
. e* h, _+ u5 s9 E. t: hTracy Shaffer% W4 o0 a; ]# g& o8 E6 d5 r3 J8 d3 |
David Ford
' g! g6 z: G! I' B1 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 I, ?- O1 D. oGetting Your Mind Right to Start Affiliate Marketing
' X5 ^0 E8 T8 ~The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 t7 \6 `( B7 X3 m1 t' C8 `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 ]# W8 W& x8 f# l) r% k3 B, Jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- Q' s) `! t& r2 o4 {7 F& S
with any success, these claims are laughable and far from the truth.& P0 U. D6 G$ q7 X3 C$ O
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; S' F% x: S; Rflow management. The main benefits are the low barrier to entry compared to other businesses, and$ H* T0 m% C1 M9 y& Q; R r
the ability for a marketer to be a one person shop and make an incredible amount of money with low% B7 C. a% a7 I9 o
overhead., J. o( V" W: m, n0 N& N
The winners in this business are the ones with persistence when nothing works, who know there's
* {8 a. {9 r4 U# p/ W5 wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" N" V6 ^" f r1 f" j6 [The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 U8 @1 n5 P4 L2 w3 W3 `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." g4 }/ {0 X! b
Most of these things happen suddenly and without warning, and they all contribute to the amazing/ m" t* M `- ?& u5 h
learning experience available to anyone with a few hundred bucks and the ability to open an
8 \8 }+ ^9 _1 w) m, ~2 ladvertising account.
. s0 I, x. f7 L0 n1 v) yYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 @8 l2 ^6 @5 R, a0 h
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; O- ~8 z- R1 K B0 x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% ?: y# f3 Y9 S9 \! w# J Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) ^2 S3 I, q7 c' e4 n) n% hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* w) q+ M& ?9 [+ T4 q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( s' a7 X, b$ N. E- m6 [, E
started building.
3 w4 U- W0 T; o2 b( @# l9 EThings you need to get started:
3 F2 Q( p4 r ?: ^( h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ f4 U' u4 n: V: O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). L! J& m$ f' W2 u) h( f5 G
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: ^9 f0 d* @& M% E5 E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 _0 d6 B" E+ I+ c6 g7 sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
% i+ f2 O+ d: K* e) {0 nwith PPV.
! C+ ?1 E% I. d: |) cBasic Getting Started Definitions. @/ W, o [) [
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 t) M' f4 B1 G0 ~" S$ y8 `affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 i4 y" O" D& r) V# n2 x) {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# F8 ]# H8 F+ z# v8 X- F% b1 b' B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ o" ^+ d. F; jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# _1 s* \6 X- @2 w' xreceives a commission on that product. An example would be the Amazon.com Associates program,/ C5 @% y. k( }5 h3 q; D: y c$ e! U
Comission Junction or Clickbank.
( l7 n) x2 }( L5 M( h5 ^1 a" pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 {: U: |% Z8 @; N t! k' N/ d
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; s, D7 h. V$ G: a& bbuying a product. An example would be Ads4Dough or Neverblue.; ~ u0 d& M! h+ B1 y5 b! K8 D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ l1 T& q; L# Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else" ~+ E4 H7 b% c
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 x' ^8 i0 l M. @2 R. G1 _# R: M( q, r
right from the start can really help you.7 C5 {& L$ B) b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# e" T% [ n; f# d% z$ \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' S, p; L9 S6 S% N8 W
view, starting anywhere from .01 or .015.
. C5 ~3 c6 ?2 ^5 i- y6 k2 rIn order to use this type of internet traffic, the affiliate can sign up with a number of different. F0 B& k! g# q. q6 _" _% p' d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' N/ |; i# L2 K# U, m& a+ \" bMediaTraffic, and AdOn Network.
% ~/ p: J# {, K; Y, E# IDon't popups get blocked by pop blocker software?
9 e$ z' y: M0 F7 @: ^. o x* n9 _No. Popups are served in a new browser window as if the visitor had opened the new window8 V0 t/ S! V8 r; ?4 x) o
themselves.
7 G, p& h+ X8 n& ^How many popups get served to the visitor?
% e O p# J* N& o! FThe number of popups served varies depending on the PPV network. Some pop more frequently
8 b% y6 \; |; f1 A7 G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" r/ ^3 R, v* H* J7 A
serving this kind of advertising, so they have to toe the line between keeping their software* g$ U& C0 |; l! `1 k, |3 k
downloaded and still making a profit., m3 H" D) C$ ?6 U3 N$ P
Isn't this type of software bad? Why would anyone keep it on their computer?
2 }0 R& y. p5 f, BNo, this type of software doesn't harm the user's computer.
, F1 K4 f" z6 V4 U1 F3 C$ k% ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ t. m# z$ `! L; ?/ ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 {3 f3 f9 e V7 `% m9 gthat they can continue to have access to the incentive.
: ^) @( C. `; Z4 j0 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# y4 R' ]* U0 x; E: W
How to Get Accepted into a CPA Network
; E9 P1 z3 c! j9 S5 aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 f1 n2 g7 p. _1 E1 f+ K& j2 u; tto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 v4 M* A+ U9 B! w# K" t9 rdifferent networks.
* `0 y- \3 `/ R7 r6 [* d0 pOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher) H: H0 }+ \: m H
application and be as specific as possible about your promotion methods. Usually some time after9 c* |- L& M4 j* d2 M
receiving your application, the company will call to interview you. The phone interview is a critical
; D, u2 B/ h L+ X6 ppart of the application process, and most networks will deny your application outright if they can't get
! F6 X- Z2 T7 S4 Dyou on the phone.0 q9 E5 [7 L+ q; d* I/ D9 d
Often, the person who does your phone interview will actually become your affiliate manager after
- h6 Q, W- r* ^0 u6 J( Xyou get accepted, so it's a good time to put your best food forward.. l+ s7 Y3 Z& x" J! P" B
You might not relish at the idea of someone grilling you about your internet marketing methods over4 W I( w Q1 ^+ Q* |& W
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: |& Y+ |1 y) c7 c, g! X4 mWhat methods do you use to market offers?
, \4 L& c5 M' u6 \( ADo you already have a website you will be using?& k0 k$ u! u% G, E; Q# Y
How much is your advertising budget? H+ n3 L3 t1 y( t
What other networks are you a member of?
+ ?9 s% c+ Z* ^+ q+ a# K3 RWho are your affiliate managers at these networks?$ K4 a$ J* _# d) r1 |( k: P, _
Do you use social media (Facebook, twitter, etc.) to market offers?. w7 Z- }6 X3 v! [/ W4 ~) V* r
How much traffic can you drive?
2 O3 }. M2 {9 Q1 MDo you have a personal recommendation from anyone who is already a member?* k! H& C/ V- N3 r
Once you provide satisfactory answers to these questions, the network will approve or deny your
7 u- q6 T0 D E1 E2 napplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" q; A" l6 \( ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate, R# D" f8 ? l3 Y( Y) n
for the network can be helpful." S- _, E# j; j) @+ B4 y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% g+ p5 N8 j8 ~+ |7 \6 K* P
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; L# [+ h- z" A! v, H q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 V7 ]1 b5 B0 R U) p5 E- \/ }, [. w
people can open a lot of doors as far as networks are concerned.6 y* u. M" _1 w, Q* h5 i2 U
After You Join a CPA Network8 b9 `( B2 f- N P6 Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 D) m) o) l+ H9 K6 z
and make an attempt to get to know them a little bit.
/ w5 ~% e, F$ `$ xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 X. h8 Y+ d, K; u$ q, T: ? O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 G }" X4 \5 Z) ^" a8 D" Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; `( Q6 ]$ l, {1 M+ b4 A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" p% \2 C0 v& y4 B$ N% ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: _3 Y) C) \; q. q+ w" Demail.
4 u6 V( S7 S) s' V6 P, ]* i/ {For more helpful info about dealing with affiliate managers, check out:, Z3 J: H! l; ?! x9 b+ j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/1 Y5 }, y- L# n: T& ^0 {
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 e0 @' ]8 i+ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 S. ]/ f: d) X$ ISet Up Web Hosting6 p" A; u" [7 R" `+ O% i+ D% V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 d" [- R- O' k6 d. V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# L3 e: G! `* T. {; o6 z: Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# h. N7 V- y1 O
whoever else is on the same server as you.! y- P% Q+ d* Q" }- ~- {$ C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; X+ j" |7 Z) J, a# Yenough that the visitor can't close the window before your pop up is even shown. You have about 3
* h2 Y; i+ l" A: C3 f% X( l9 ]" sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 L1 v. B$ f+ H# s9 G9 k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( M0 C m% y' ^& h- n: \" ]' }
house full of roommates (hosting customers).) J' K! C7 _# r
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 \! S- x" B( K: p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will1 Z( {$ c, r$ D2 E& B9 S6 _
fit.5 w/ w* d# Y- R3 j
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" U5 ^# _2 A B1 U* E* R
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; e2 ?8 G. r" P7 z, R
their food. Everyone else's food in the house has less space to take advantage of.
/ \* X" {0 ]7 ~& P2 VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! L0 j# o9 n6 Q+ g c7 i0 U
any type of hosting this is a bad thing, and especially while running PPV traffic.
& H7 w+ c8 b. W9 y- x; EIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) b. p* f* L qinside the fridge to put their food, and other roommates can't come into that space. The server is
3 U* }6 B7 ~! x& u4 _partitioned, so that each customer can only use a specific amount of resources at any given time.
5 ~( ?+ {0 u) I$ b" M6 kA dedicated server would be like having the whole fridge to yourself. All of the server's resources. P3 u, @; B$ ]8 J$ k( T `2 \
belong to you and no one else can use up those resources. This makes it possible to serve much more9 o: l( v% z% Y
traffic, faster.
7 e B, _% W }& H2 D. eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 j% {: V5 T* {; e: {0 xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
^& V c6 e5 `* h3 ahere:# G) {4 T# ~" F5 g9 E$ M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 h) X: o% K. |; l. \/ P. BVPS&highlight=hosting
/ Y3 i' s/ Y+ v& m, M# MDedicated-Hosting-vs Shared-Hosting
: b1 V/ Y: V- A- g! rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ H4 Y# r1 a9 C7 K/ E# h
Hosting...Your-thoughts7 _1 S J7 r5 B" i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% f6 j1 G8 s0 O: }& C% MHosting Providers for PPV `, u5 h8 P6 ]; Q2 o/ C
Beyond Hosting
0 p" M% i1 b& k2 ^' `http://beyondhosting.net/) g" v6 t, T& L) U- k
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ p, W6 T9 l5 m1 a9 o+ sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) U1 c% u7 ^& L% H% C
direct linking with PPV. Also, these guys provide great support.
$ z; S4 x' l kProsper202 Optimized Hosting
! @% i. R# C3 y& |8 P# Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 M" A! C- Z8 I: Q( h {CPVLab Optimized Hosting
6 \2 U) w" S% vhttp://beyondhosting.net/CPVLab-Hosting/! W5 T7 N2 r9 C$ ~) d
Domain Names for PPV5 o& \+ ^2 F0 ^& o$ R, s
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: _& g" h, Z- [0 Ywhere you're going to host your tracking software and your landing pages if you decide to make them.
- ]) C/ L+ P* R/ Q+ I. l: cOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 J, r* J( a; s$ |bland one is fine to start with, to host both your landing pages and tracking software. The .com,% S% T# U6 |5 o0 d h% a+ d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- V6 v, t8 ]% [6 I& r
term or build a whole website.
7 g3 Q( b9 E% k1 JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install! Q! v! H1 C( x8 U" t+ b: I" H
tracking software on your domain. This is really important, because it is necessary to track your0 }8 N0 V( p5 X0 t. W" d
conversions down to keyword level so that you can optimize your campaigns. Without proper; b, ~5 @0 W' I! o J" i$ T* X" q
tracking, it is impossible to know what is working and what isn't.0 v% P1 I B; Y: j& Y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. p9 U6 q& ]( q- dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
}! W. ]; j$ F3 O0 kProsper202
& S7 ]& }0 B! |4 X/ F4 vhttp://prosper.tracking202.com/apps/: O6 a' r! Q, W8 p8 L" L" C( E
CPV Lab1 v! F4 s; S! b4 `4 ~
http://cpvlab.com/' D: A# `% A" C( B, s
CPVLab Help Videos
3 z5 ^2 ^* s5 O5 q( z* k# p. ^http://ppvlab.com/oweiw/oiurw/vdm.htm
) W! J1 g+ K0 a( Z9 Z* ]$ uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% ^3 O9 L0 Q/ _ ]+ u) B: _) J
industry standard.
3 Y X& P8 W, p- x; B/ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% {% W5 Y h S) F/ [7 m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' i2 h3 b5 R3 X" \1 wgood support if you have problems with your installation.
# M. F9 w6 J7 z$ }8 o& `Tracking 202
6 P' P3 ?% Z) T2 N( oTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. N3 t( h# V- P# ]9 Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" N! M2 M2 N& R/ t ?
area.
& V3 h; Q& `0 ~% @ N3 E$ f* e4 p" vIf you choose this option, keep in mind that your tracking software, one of the most important parts of/ I+ [+ x( D5 M* W2 y% f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! S3 ~" ~# e/ V2 g/ v3 N
interface, and their hosting.
- F* ^9 S& y# d5 T6 k3 aAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 A6 g& V- k% s" g6 a3 A+ \. Xand targets which you are bidding on. Leaving this up to chance in order to save money could
8 B3 ~8 V2 g4 O% r d2 Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 s- a# z! J0 N7 b9 S: P
were using.: v/ C. R* {) k8 B( i* U* d
Choose An Offer
# h. r6 N( D( I/ V! d6 oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, K8 l$ ~; j* a# @- R! RLesson on Offer Selection/ J! R" v; T! e; D( x0 Y: }
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
; \) U8 {& v8 x- e+ v. ZIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 K4 w! p! K& _, D" e, K; a+ ~6 dTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 h8 e# k8 |3 C, [! P8 w
LeadImpact as the traffic source.+ d/ ]5 {: L1 R$ H1 o
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 h! l$ x P5 nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( Y( Y0 I3 f2 `) S6 k& {# Z0 \
campaign.7 y/ b5 {8 j q& L( H. E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 z/ Z* o/ F1 P% G) l" J# H \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( ?: N$ z, a) [" [- u' E
that all traffic is accepted./ q1 X0 v# y/ @7 X5 V4 c, \
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* C, k/ Z4 j$ Z) ~ n# eThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ X) O: f' e# \1 t/ Aget creatives like banners or images specifically for the offer.
' A u5 v) ~5 a+ w/ B3 ^ v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! n/ t6 Y+ Q4 B" }' X; B9 t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) f3 u0 |0 q% W- Xtrack my keywords. Without doing this, it isn't possible to see what's converting.$ Y4 ]% U) s$ o1 u' m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' e. g3 K% ^. X m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' A; [, Q! ?2 ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, g# c* H& u8 t- sbottom of the page:) L5 x$ l$ k; _ Z1 n& a8 U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.# ~4 E" X( c3 ~& ` k7 t$ C
Click on the offer → pixels → Add a new pixel and this comes up:
1 l3 Y% M) i4 B% cMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) G; ?3 W! e: M. j7 ~' @; Z
from your software into the box that says 'Enter URL of image to load'.+ x1 V' k/ G K b& W$ o
Once you do this, it should look like this:
9 g K: E5 ]: O0 ]. I \. O* m+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 D, ?% Y; t* J4 L3 j! {4 JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! ~. v1 e2 a& B# G$ s& C7 LNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, D, W+ z: a( F6 _
Prosper or CPVLab.
8 R0 O' u# B( D- |6 S
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