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PPV GUIDE [PPV新手入门][28页]7 N0 D. C, N3 l* r
详细的请下载电子书！+ Z% L% `8 q: G& t8 r
+ q3 U2 [1 S8 J) _
5 C2 J3 n1 X% x; A) Y; `! jNewbie Guide% \7 j; C! {9 t4 M8 w$ a/ X
PPVPlaybook.com
# u* q# e$ i+ B$ K# \. WTracy Shaffer
0 J6 k* M; M4 r7 r) X ?3 tDavid Ford6 V+ H0 h2 @$ K: {9 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# d! ~9 C" l; X' ?0 i0 G2 K+ n2 [
Getting Your Mind Right to Start Affiliate Marketing2 ^& }' `( e* G! b$ ]
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 X" ]- O8 s7 _; S% Z( M2 Cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 A' {* Q+ G# g# j# X: b) Z$ y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# P& e* D$ p! ]! Y
with any success, these claims are laughable and far from the truth.
9 L& [5 h/ f _+ e) l8 hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& _1 `4 K+ ~ l" l6 o V
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 v+ l: D* {3 }1 K( G+ Y4 b
the ability for a marketer to be a one person shop and make an incredible amount of money with low
: ^$ a# U& t% J8 W7 ~6 S! koverhead.
; R) O4 s! v5 |! uThe winners in this business are the ones with persistence when nothing works, who know there's
* v+ C/ g9 L6 Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: H/ c+ U( d" K* m* h0 S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; S* l( I* i* b+ K) _
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 U$ o8 z! r- g, _4 \( q5 E/ hMost of these things happen suddenly and without warning, and they all contribute to the amazing5 m. m* J( @3 o) C
learning experience available to anyone with a few hundred bucks and the ability to open an, n+ {2 |2 }0 T- X2 O( ]& Y
advertising account.2 a, [ F0 F1 I, P/ W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ X: |$ j5 o* Z qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 U H8 ^+ d4 s0 m& Vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 B* ~# Y' h9 d7 c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 M( K( z6 R" K+ k" O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- ~. i8 s& Q H0 ~, D4 [7 G, d8 d; Sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 r6 ?' b& y. k; ^
started building.5 C# Y0 o: N$ f/ Z3 D! D4 {
Things you need to get started:
/ c" [8 h" w2 ^' X1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); L6 b! G& V4 d3 [$ t1 }- ~" A
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. }; i9 b: B- M2 e* n3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) _( |$ y' ?7 ~9 @. f E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 X5 b) g1 X0 n: |) BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 l; k' X+ H$ B7 D; S5 x
with PPV., N C u# V Z
Basic Getting Started Definitions4 Q1 o+ R6 j( p8 {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; s/ h9 q# y+ F3 x0 R6 y! ~* B0 w0 [affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 n5 e4 L+ N5 Y2 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 @% e3 {, `% d) c5 A+ Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% H8 f g+ g: @4 i, e+ hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 H" D" X. h' U% V8 T- a/ kreceives a commission on that product. An example would be the Amazon.com Associates program,
' y% V3 L% p& X" J' `! JComission Junction or Clickbank.
* f5 z2 l' {& z* a7 d! eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" ]2 O+ K$ I' |2 N
an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 a: c1 P, Z4 l' x$ Ubuying a product. An example would be Ads4Dough or Neverblue./ o; u% d; F/ ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! @) P. Q9 P/ T7 k4 _) [account, getting the affiliate approved for offers, bumping payouts and just about everything else
& v; l' v0 i' j2 U, R# y! Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
# K3 E. F# Y: H3 ~& ~2 D: fright from the start can really help you.% Z3 T" o. }- P8 w H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: r8 U* j. y7 S5 g" Xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ t* ^9 `/ x& n) Fview, starting anywhere from .01 or .015.
9 D; f' M& b4 T( B [& `; XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
* D: N& D" ^/ }, n H8 n5 lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- |: U" P8 @. S mMediaTraffic, and AdOn Network.) x) o; t" n1 J. x: p1 _3 f
Don't popups get blocked by pop blocker software?
$ J9 J) x/ T( TNo. Popups are served in a new browser window as if the visitor had opened the new window
& S( N+ l2 J8 B Uthemselves.% x- ]$ f: K6 m& S8 \
How many popups get served to the visitor?
. U% B/ c# |+ p: X8 zThe number of popups served varies depending on the PPV network. Some pop more frequently; j) N+ w1 p8 S2 d S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: R @; r! H: Hserving this kind of advertising, so they have to toe the line between keeping their software
, @0 @8 t( x) @3 P! C) odownloaded and still making a profit.
{0 x* `$ n& t. f- J! i3 ]Isn't this type of software bad? Why would anyone keep it on their computer?
7 P% ^7 K0 d! v* G! O; [; mNo, this type of software doesn't harm the user's computer., ?# w" w# G0 ]; }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# b7 d. t0 C+ M6 ~, ~2 S
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 c" h9 L7 m$ x9 B* S1 e
that they can continue to have access to the incentive.1 J! V. z0 ]. V# a% N. F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# t* [: d6 z( r6 K. _, f
How to Get Accepted into a CPA Network
) L3 y/ \, d! N* F' w9 o3 G& XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. S7 Q, m4 q6 \: L; |2 P4 Y0 b$ cto start looking for networks is Offervault which lists offers and lets you compare payouts across
; C* M$ ?# C. O! Ydifferent networks.1 N6 e* w8 Z9 `0 v' F1 ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 S; ?5 M c) s( d; v
application and be as specific as possible about your promotion methods. Usually some time after8 Z! Q% O" ]6 ^) I* x
receiving your application, the company will call to interview you. The phone interview is a critical
6 q0 i) u0 T3 p0 n2 ]9 x. wpart of the application process, and most networks will deny your application outright if they can't get
; c9 Q# _/ w) a- ^5 s. C* vyou on the phone.
( W+ B- u, d; |' `& [Often, the person who does your phone interview will actually become your affiliate manager after
& [% ~. w+ C& U" k" ^$ ?! syou get accepted, so it's a good time to put your best food forward.4 }, a9 y! o/ a% y8 {0 D8 _% P, w& ?
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 W6 v" y" V, Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
, K+ h* S1 H; z! RWhat methods do you use to market offers?
* Q4 V/ ~2 ^) |Do you already have a website you will be using?. x# P, ~/ c, L6 b
How much is your advertising budget?8 k8 }) {2 H8 J7 ^8 S5 ?
What other networks are you a member of?
9 c, U6 ^2 I, ~) t" y4 t# L! a L- s2 OWho are your affiliate managers at these networks?/ X; ]3 A, D, q5 a
Do you use social media (Facebook, twitter, etc.) to market offers?
' r' c$ N# e- R( }9 SHow much traffic can you drive?" j* r) C) h8 N5 O8 H0 f3 m" A6 a
Do you have a personal recommendation from anyone who is already a member?
% Y, Q8 L$ i3 ?Once you provide satisfactory answers to these questions, the network will approve or deny your3 q8 W! Y4 c: j6 {6 [3 n
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ u0 ^& `; y' i; i' w( [0 ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 _& |% n& j2 d+ x& I' ?; f
for the network can be helpful.7 S1 e2 o3 w6 P1 x9 m6 F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ k8 S4 N" s) [: ]8 r) c2 s$ m9 j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& h# H5 Q( p7 s6 V5 B- x9 R
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' A, F$ Q1 ~) |" D
people can open a lot of doors as far as networks are concerned.7 T& D% P1 m. U' ]
After You Join a CPA Network6 @$ T' J( ~ k) A/ _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, ~1 p; A7 l9 q
and make an attempt to get to know them a little bit.! ^# {' s) N" K7 ^1 U) K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) e6 M4 c# }7 a% v. J; t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: h/ U! \6 I3 k2 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* {9 a! z" U& L0 i9 k" {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( `. w, }; z1 S+ L8 sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 q: X- V) p3 ~1 _' A* v# iemail.6 p, j, _' Q. g
For more helpful info about dealing with affiliate managers, check out:0 l a8 V/ v: r% o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) E0 x1 G5 X: n8 L% Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/, S4 I4 }! w4 x' U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% N" q& h* b4 I- B' H$ jSet Up Web Hosting
2 x$ s, K3 ], k0 V1 M( _5 k% zGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 p- P5 y6 C4 M- \( o' p
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% G9 g, J+ |; [% Shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! A1 t# N9 V; N, \1 O1 T
whoever else is on the same server as you., ^4 F- } J8 _" W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 E- v1 j' q! I/ G- {% t
enough that the visitor can't close the window before your pop up is even shown. You have about 3- m* u" ^( G; ]' T( |# _2 Z. H/ T
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 w6 c8 y6 P# {, _. e! L( B8 X1 N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; h( q2 j5 S6 H) X1 yhouse full of roommates (hosting customers).
6 X. h j c0 j$ {In shared hosting, this is like having roommates where everyone has no specific designated area inside# H U: w; z& U7 D ?
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. G3 y" n" O$ ]$ k% N) u) Nfit. q/ m1 f' d6 g$ Y/ X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 I3 ^, C8 V6 j: Z% ?0 D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ z' g8 N' L( i2 N7 s; ^
their food. Everyone else's food in the house has less space to take advantage of.
; \# R& A. R E" r5 J, aIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
. a' A+ J" ^! H% ?( J4 Yany type of hosting this is a bad thing, and especially while running PPV traffic.
2 L$ n. W( r: hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) ?2 E7 R2 H" U5 v9 T* S0 Jinside the fridge to put their food, and other roommates can't come into that space. The server is
. }' q; t. S% X& a! kpartitioned, so that each customer can only use a specific amount of resources at any given time.+ J( g; }! D. D3 m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 j9 a/ e) l* N }5 g
belong to you and no one else can use up those resources. This makes it possible to serve much more
' K- |: D, K M3 }: {! Z+ ptraffic, faster.+ p" v6 |# s& G! y9 V: J" {7 J! v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ A$ w7 h, Q) _1 a5 K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 s9 S8 i3 q2 ?9 `0 y8 x; Xhere:
' L4 V# U6 D L' }# f6 h4 ^4 Uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 c: s3 S8 B# D: ^' ?+ H( ]& mVPS&highlight=hosting
) R: u* ^ {, L) T! }Dedicated-Hosting-vs Shared-Hosting6 ^. G) S' ?$ Z+ ]/ u/ J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% r# D% i9 V. q; e
Hosting...Your-thoughts
% N: R; Y5 |$ E! S. c! Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( U! b) o6 n" Q; Q; S9 ?( k+ ~
Hosting Providers for PPV; C/ g7 b. J! \* _
Beyond Hosting% S! |4 B% i% t; o' l& @4 E( @# U! F4 U
http://beyondhosting.net/
8 A6 s& s0 W5 _5 i2 o$ C) ?With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# p7 z) i8 ]3 \' [8 `4 Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; |; r# d, E: O1 i" n6 a" t, D/ N1 C- ]
direct linking with PPV. Also, these guys provide great support.; c* k/ D3 m9 K" j3 I
Prosper202 Optimized Hosting9 `0 k- p9 i, D7 y% ^+ B
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( _+ |, N" _$ j3 f, I1 ]CPVLab Optimized Hosting
: V: m- Z {: E3 k5 fhttp://beyondhosting.net/CPVLab-Hosting/
0 h S2 D7 _; }5 k6 RDomain Names for PPV
& Q0 w: M; _" f% C( {Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 G0 |4 {) \+ B( [
where you're going to host your tracking software and your landing pages if you decide to make them.
* \/ L+ y( F8 i5 T$ @" q9 x0 }: x0 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,( l2 w$ b M" ]+ i" [$ T+ }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# z( v& H3 D, Q9 _- v0 X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a o$ I* f& \/ ^' K. M
term or build a whole website.5 _% o- `9 s5 k, g
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ @/ }8 f s8 q4 ^3 s. Z; J4 t
tracking software on your domain. This is really important, because it is necessary to track your1 s' l7 x1 ^& {* x/ k( ~! z8 b
conversions down to keyword level so that you can optimize your campaigns. Without proper; I' Y f5 A8 s5 E
tracking, it is impossible to know what is working and what isn't.* D3 y0 e7 |2 [8 U* j, z. a+ `% t3 h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ M! b5 R3 l2 u) \& B* V) i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! V/ P* f+ U9 c6 Q
Prosper202
$ [& k8 a$ G6 nhttp://prosper.tracking202.com/apps/- s4 G3 l& N8 _0 Q. e* U
CPV Lab- H' T4 l; O' \; |2 @7 u& \5 g
http://cpvlab.com/
# {9 ^+ b: P! o/ n/ c7 nCPVLab Help Videos* d) E8 |; x$ D- a& r. C$ Y
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 Z4 B/ q1 U9 w% f9 UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ P- ^) y8 m( v$ N4 r1 Kindustry standard.
4 L) X. H7 P, b: i# M( g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# o* T* L& s# C" r5 M) k/ `4 R
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* F7 k, ?) g9 Y* I- h' a9 l
good support if you have problems with your installation.
. n2 b' ]1 a" }Tracking 202
* _2 K, _: M7 |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. `! {! z/ S Q% \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. f3 r* S* J0 @- ^area.
% A8 Y& }( p9 J: ~If you choose this option, keep in mind that your tracking software, one of the most important parts of
) S; j! E: Z$ {) V' i0 ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 J3 I( }% N6 tinterface, and their hosting.
9 E k7 k+ S; e) X" W% MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, V4 {/ c8 l! y' r- K2 J9 z
and targets which you are bidding on. Leaving this up to chance in order to save money could! K" t& b3 ]) n: p. N3 C8 ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 }1 @0 p$ o$ ^. pwere using.& h. l4 g/ X. k
Choose An Offer4 z0 ^; A! a, F9 h9 Q* U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ O- _( O+ V5 o) j1 L# ]Lesson on Offer Selection7 \) `: t+ ]; M' o* h; G
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# G7 p6 X% l; P" t7 S5 s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 p! X; G) F; y8 m' pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 r* u2 J. m% ^ u- H/ ~LeadImpact as the traffic source.
r M2 Q% M$ S8 I6 o* INow the best way to learn how to put all of this together is to just get started. For some variation in
2 v- B. n- M) l7 Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 D1 F9 Y, ^- ~2 r, n# H: Pcampaign.
* K+ J Q# B! i9 ~" @When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* I1 P' Z _* M. {4 N3 kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ m& G* O: ^3 F$ P1 U) Q2 @that all traffic is accepted.
* o0 `9 ~$ i. S0 F$ W& eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. x& v9 N8 l* a6 G$ j% D- W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 N* ?& W N. s J( d9 a8 ?
get creatives like banners or images specifically for the offer.2 u6 H) }% k4 }3 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- b$ p% H7 j# W
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 o% z( p4 [" N6 k2 X) }3 D6 k. H
track my keywords. Without doing this, it isn't possible to see what's converting./ ]9 T; e, {) m& K7 ~7 u1 W0 ]" S# x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; Y9 s5 E V ?' Y* L4 W: Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) y2 W8 O8 A1 lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 t$ I9 D' V1 Q. t& h7 hbottom of the page:) S6 a/ H( _* x+ ^4 n7 _
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: A; a9 l: z4 J) @8 U% Z, s
Click on the offer → pixels → Add a new pixel and this comes up:
2 b9 O9 y+ V0 t$ ~2 k" ], L: VMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' k" p# |3 O, o8 @& B# [" V! M
from your software into the box that says 'Enter URL of image to load'.& ~) ^) E% x! \
Once you do this, it should look like this:
5 f/ H* l- {# k( F4 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 X( {/ n# j/ R8 j( [Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 s6 ~3 y. _; r n* \* k8 }& @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 Y# q7 ?* e* O. h nProsper or CPVLab.
( ^/ {3 z7 n8 j; y% x1 L" x* F7 A' N- h) Q' E* W9 @9 r
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