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PPV GUIDE [PPV新手入门][28页]. \1 \9 i" ~+ C- y
详细的请下载电子书！' u3 t4 t/ `, [9 [2 p
/ r. a% @( {5 n) j
1 k# ]4 `% C% y: z' zNewbie Guide# X( \& o- i1 N$ A; R1 U
PPVPlaybook.com$ D" ~$ p9 @0 h) z# u
Tracy Shaffer
0 [) i- u' }: A% iDavid Ford0 h8 m7 f7 O, H( d& ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" N# ^9 s' S) u# h! {! W% J7 y8 @
Getting Your Mind Right to Start Affiliate Marketing* d& ?8 a# B/ r" P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# @5 [. ~( y6 q( X: E
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; \+ {% R/ d) M. a" k+ nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& L) ], D' L! W9 p9 W0 i% G, Owith any success, these claims are laughable and far from the truth.4 b! f% B! E% r
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash y% f1 K c2 I" G7 H+ \) e
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( ^5 ?, w* ?5 _1 u" p+ @ f; B7 R3 `the ability for a marketer to be a one person shop and make an incredible amount of money with low" z1 |7 [; U/ h( g7 E- M7 [
overhead.
6 y% [, w! E( H9 m* PThe winners in this business are the ones with persistence when nothing works, who know there's( @( T4 {) E; n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( \( B3 g% g% t1 k$ a- U) I) e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
- C6 A2 M" n$ E T3 A! z. astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' B! X* O0 }0 D$ w/ m' x6 PMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 E8 v1 k4 L7 d4 A5 `learning experience available to anyone with a few hundred bucks and the ability to open an
" K; Q+ k9 j# v+ \: tadvertising account.! L3 a3 N' @2 K8 X9 T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. r8 s, K! R d9 Z$ v3 k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 {8 b! b2 x e5 Q' r$ \marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 }( [0 ~ y- A2 ]: l' L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ l7 H2 S5 k3 k0 I) t2 ]+ H# m
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 b5 y v% z, @8 ^+ V# Y1 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* i3 _" s, T+ q1 A/ d
started building.0 \9 Q! N$ I6 W! B% O
Things you need to get started:: z( p5 D; w& t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- H) u% X3 D, h: l( g2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ e5 T9 }1 n6 m) o' U
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! r+ J' s- x7 y4 q: X0 P. w" P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 |" B# v, _" hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ h' o3 h+ t [6 R1 swith PPV.. A$ D6 T: }5 B. R
Basic Getting Started Definitions
, _4 u$ d9 z2 L/ T9 c. l( a6 rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% W r5 q1 F/ m1 b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 {- S8 `# l4 _- x4 ]) Y/ N0 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 Y+ D5 H, g* s' I( A0 u) s/ N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: k z) a: R* P! ?& ^4 M5 s. @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& Z2 `& G* r) c, |
receives a commission on that product. An example would be the Amazon.com Associates program,7 N6 s7 u% ^2 ]. v$ g5 x. Q0 d* n
Comission Junction or Clickbank.0 ?6 `: p5 Q- O; K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 k/ Y- W( t' N, k0 t& |7 r
an action like filling out a form, submitting their email address, signing up for a service or sometimes. \1 S5 i) l' m! B; n
buying a product. An example would be Ads4Dough or Neverblue.
* j4 R' I( c2 C- G7 E( IAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% w5 M% J) T* v( O- K0 B0 o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( l4 L# {7 w; s' |" prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% @ P+ G$ ~8 H+ K: ^3 ]9 rright from the start can really help you.
; c3 V* o$ o- R) {$ R, R S1 oPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; r* q; X1 }+ l( B5 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" G+ k+ C7 [ n0 \view, starting anywhere from .01 or .015.! \2 A) F' k* j7 {
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 T- s4 Y X" G; i2 V: C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 b: U# L$ _0 S% z) i Z% ^! |
MediaTraffic, and AdOn Network.! Y2 d n/ e1 J: D& Y
Don't popups get blocked by pop blocker software?
0 ?" O7 t- u- J8 u7 _No. Popups are served in a new browser window as if the visitor had opened the new window% b: b4 z. |8 @+ Y
themselves.4 p0 r+ E, E- B# K- q
How many popups get served to the visitor? n5 z$ s; t* `7 d* ~# E
The number of popups served varies depending on the PPV network. Some pop more frequently
2 C7 O) [# A) c" h2 I2 ?8 c(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 K8 q. Z+ L# p( z5 s
serving this kind of advertising, so they have to toe the line between keeping their software
1 T9 h8 e# h0 z% Ndownloaded and still making a profit.! D [2 Q! `8 I( F
Isn't this type of software bad? Why would anyone keep it on their computer?! W1 B2 C* ]$ H/ y) |1 L
No, this type of software doesn't harm the user's computer.
( X( H6 E) R1 T2 |8 I, t: eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# }; H: x5 z. n" _/ q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ ^ W, e: M3 A# g3 k; y$ c
that they can continue to have access to the incentive.
9 ?7 _) v2 g V8 e) }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 H% x+ S) M" B/ k7 |0 W, K3 tHow to Get Accepted into a CPA Network
0 j' U$ l" x8 e. f. ]# c0 c+ KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- q" E; ~- O- ^( c4 j+ l3 W
to start looking for networks is Offervault which lists offers and lets you compare payouts across# C3 ~ [; K' t8 M) ?* h5 L
different networks., K6 q4 p5 L; {, d8 W
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" V' W1 S4 B! z6 s7 capplication and be as specific as possible about your promotion methods. Usually some time after
; z2 [0 d9 J7 b+ c m4 x- B Nreceiving your application, the company will call to interview you. The phone interview is a critical J. N* Q/ B0 ]9 ], Q4 v) i7 v
part of the application process, and most networks will deny your application outright if they can't get6 x) k) u9 ~9 l. C2 ?
you on the phone.' {# t& K# F6 ^: q6 c/ [
Often, the person who does your phone interview will actually become your affiliate manager after6 k! { a/ v3 w3 `4 a7 {* i
you get accepted, so it's a good time to put your best food forward.
! g) @7 ]2 H& B) |You might not relish at the idea of someone grilling you about your internet marketing methods over
2 S m9 L" ?7 k7 s0 n5 |the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 w) ~, V. s+ U/ HWhat methods do you use to market offers?
3 y, z! A8 ~9 P, T i2 SDo you already have a website you will be using?; m. L9 \: G& Q' h; I- g9 j
How much is your advertising budget?" T. E1 T% }) z
What other networks are you a member of?
% M- r; W& b7 v+ z, ]Who are your affiliate managers at these networks?
+ Z# B* K/ n2 u: d. E' X& _' Z2 \3 yDo you use social media (Facebook, twitter, etc.) to market offers?
( B7 }, K, e7 J Y" ~5 LHow much traffic can you drive?
1 F, f* l$ |* Y. Z. xDo you have a personal recommendation from anyone who is already a member?7 N4 G2 F& P$ @( k) q0 Y
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 K$ G: f$ r/ papplication. If you get denied, just keep applying or call someone on the phone and try again. Be
$ Y9 G! v c1 o ]& L4 Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate2 G. E1 R9 l5 F
for the network can be helpful.
4 }! _: u" N. a( t, O2 }+ N% c2 PTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: z! O9 a1 ]! g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& I/ S' j/ l/ Rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: s+ R" D1 F5 c0 P1 q
people can open a lot of doors as far as networks are concerned.
1 ]# h' y6 u8 t! @After You Join a CPA Network
! l3 d! ^: w& r; S6 L* t6 e9 e- eOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ L! `: T7 {1 j/ P6 z( d- T
and make an attempt to get to know them a little bit.0 o7 }. W& w2 I1 d2 q$ a
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 `; S! ~# `' L) e8 K/ D" z+ M5 g9 n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) U2 H: `8 ]( B. q9 a% @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# `/ f( m8 l/ z y; q C3 C
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* t; D1 B0 D4 K' Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; u( H7 o" r( g* K6 D
email.
" h4 z1 L+ d- R/ gFor more helpful info about dealing with affiliate managers, check out:
- r; S. |: N& g# g; u6 Zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 A( V* T2 _$ b; x: R3 E' G+ _
http://www.mrgreen.am/affiliate- ... iate-managers-want/! { X7 z+ O# T3 T$ [% i! |% C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- s |" k& d. e. w0 {- t+ R6 q1 A
Set Up Web Hosting
; M" I& q' V% o1 |! Y8 fGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ }* U( b# a4 j5 B2 Q% aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- b7 J6 s9 d& c8 t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 \% ?4 _) V8 O7 ? Cwhoever else is on the same server as you.
! B. K5 r/ `( U, [2 A% wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- i. ^% g2 l1 }' O5 Benough that the visitor can't close the window before your pop up is even shown. You have about 3" W# |5 H6 @+ P& L
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 |0 J0 {1 W2 Q$ x+ m& N# VTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% U( ~+ s) W: ]house full of roommates (hosting customers).2 }& A8 C) U% H) E" }0 c
In shared hosting, this is like having roommates where everyone has no specific designated area inside# V. E: }$ w6 t: ~. J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 A+ j4 [7 k. y2 @fit.8 ~1 B8 U' y: c5 `5 K' L5 I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 P6 U5 _; K+ e) |
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 Z& E* D6 j- gtheir food. Everyone else's food in the house has less space to take advantage of.
; Z* S( }8 l8 j" eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For" l r9 q- I$ g# T7 i, `
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 f0 L) q) S# T! zIn the case of a virtual private server (VPS), everyone in the house has their own designated space! x. a' v9 A2 Y; ?' K) K
inside the fridge to put their food, and other roommates can't come into that space. The server is2 P$ F, B. i5 T, J1 I
partitioned, so that each customer can only use a specific amount of resources at any given time./ k6 x2 [/ c' K& v* z1 y4 i
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" m7 k, ^% [; n, a/ I6 v+ {belong to you and no one else can use up those resources. This makes it possible to serve much more" O7 Q; K0 U& k1 Q0 x
traffic, faster.. k* Z8 \# S( B* ^: {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. w# v0 M& R6 o* b* MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 o$ @! H) ?# Q- o+ G! Y
here:3 V! o& K+ U, t6 `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, c6 U9 s( c0 k" V C& r
VPS&highlight=hosting5 s8 x- f/ G! Y, c( L
Dedicated-Hosting-vs Shared-Hosting5 z; } W5 ^+ _8 y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( D( I5 q9 U F" Z
Hosting...Your-thoughts0 G: _% _6 i3 T# t X4 B5 c5 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ v1 w0 }5 \" X0 I1 s8 v( O" L
Hosting Providers for PPV3 s* \; e( P, H
Beyond Hosting0 |3 l. Z3 c) x8 Q" S
http://beyondhosting.net/4 L9 u- p! f3 M7 t8 d( n Z% d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# b5 h: ~. H9 P0 p1 |! a( d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ j' k. P) v5 X1 C/ t
direct linking with PPV. Also, these guys provide great support.
) ^2 i5 s% b% ]) s$ L( z2 `. EProsper202 Optimized Hosting+ w* z g9 f/ M7 p9 _; p
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// _: e& ?- i2 d& A
CPVLab Optimized Hosting
2 H. l6 _+ `0 T1 ]. e: b- uhttp://beyondhosting.net/CPVLab-Hosting/9 l8 f g0 k; x& m
Domain Names for PPV- G( e0 x% G0 w, t4 [ \: P6 ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 D+ _% Y1 `' ywhere you're going to host your tracking software and your landing pages if you decide to make them.; z! K) C3 [: _. z1 ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' w% L) l5 j u Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 D) | h, P: M- H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 u- `1 d5 i5 B) H' jterm or build a whole website.8 ?( o0 C; s$ D3 n. x4 q; J
After you buy hosting, a domain and get those all attached to each other, the next step is to install
# U2 d9 n) H" o. K5 p1 ~' Ptracking software on your domain. This is really important, because it is necessary to track your
, Q R& A" a. U5 s4 q- ~; a% E+ Oconversions down to keyword level so that you can optimize your campaigns. Without proper9 g8 r6 z/ ^6 [6 e
tracking, it is impossible to know what is working and what isn't.8 K+ @) s6 m% h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 n4 @+ f" \" \3 X3 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) D$ g- a. B$ ^; D1 B8 @
Prosper202
( B; v! H9 n ]* Thttp://prosper.tracking202.com/apps/. y" [2 H& {4 N+ k) z. N
CPV Lab0 ]! e/ G0 | n2 ?4 O$ C
http://cpvlab.com/
7 w2 ^- b- y: p) z# UCPVLab Help Videos
2 x5 l' g# b$ _$ R) m8 |; ohttp://ppvlab.com/oweiw/oiurw/vdm.htm$ q/ g- g' h0 v0 g
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 \' N) T ]) k' d" f( h& p
industry standard.. U- }7 P1 y% e2 k6 ]! Z- u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. r6 G5 x& h8 RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% L) g, ^5 e1 q9 v
good support if you have problems with your installation.3 ]( z" t5 M$ e+ Y) a: x
Tracking 202! N7 a2 H5 Q6 ^$ @/ t: C: ^/ ~
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' C- H1 g6 s, a3 X9 t8 Icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 m7 j3 W: x9 j9 h( H, Y0 I o% q$ V; farea.5 S6 J- U# g/ u2 q
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 H5 v. p1 X6 @6 U+ @, Y
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 F- \9 F: p6 l# y7 f
interface, and their hosting.
* L1 e6 n, S+ }" e! Z; ]$ {. N4 SAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, d/ l# y# M9 W6 g5 y
and targets which you are bidding on. Leaving this up to chance in order to save money could* V+ z$ N& g0 G% b x+ b* }3 H7 A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 i& @8 g( C* n5 s4 n' G6 w7 u7 Mwere using.
0 E4 B; |1 t" n, MChoose An Offer
7 w4 M6 q# h! i1 w* l1 _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( E% O: }& c; `) I' ^; ]/ bLesson on Offer Selection9 O* y5 ?# z1 i, I! W; F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 G' f" B! j- c0 `+ V4 ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 B' @) u) Y* Y$ D* t3 z* I4 g; L8 ?To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 Z3 N2 w7 i2 f
LeadImpact as the traffic source.
8 x' R3 S R, a! kNow the best way to learn how to put all of this together is to just get started. For some variation in
1 A1 u9 @8 f7 l% N0 C1 }" uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, [8 K2 z# R) c8 n
campaign.1 g! Z* H9 t9 {8 i4 O. n# F/ ]+ x
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
f3 i2 t; c; M# z+ d7 ?7 F' vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 `. N1 L" R$ Y% p$ rthat all traffic is accepted.
4 C1 q) G* L9 k, \% L0 B K2 RFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
r0 \* V4 h9 \- `, t, H& UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% E) B n4 S3 g2 D. ?get creatives like banners or images specifically for the offer.
& k) \0 }# a$ q* F$ [5 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 P, W0 f8 y) E8 P3 k) f% \
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, w* _ e- P5 ^- x' a7 m2 t2 Btrack my keywords. Without doing this, it isn't possible to see what's converting. w1 t }- |) G9 A' _$ I: [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, r* b' ^2 ]7 W/ t- e& p& I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 v; D: }: G9 b7 ?% N- G8 {4 ~
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) V2 ?0 D& e& K6 ~/ R4 y! F0 W: ]0 ebottom of the page:6 s7 Q- ~& h0 R3 f' K2 U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& C9 m4 R, ^4 i9 k* _4 Y6 ?
Click on the offer → pixels → Add a new pixel and this comes up:0 i. V6 i' |$ R
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, _) p" p, `1 g- d' A( P) F" r3 K
from your software into the box that says 'Enter URL of image to load'.- S9 F! o# @+ [, n. R# B
Once you do this, it should look like this:, C& _- i& t$ E. o6 q7 {( T! H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ n3 z! m8 O( n3 |1 m$ |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, g+ @0 n! Y4 o3 R2 A8 D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ Q7 K+ V/ U9 N7 f4 K& j
Prosper or CPVLab.
% Y* m, W. J- N$ C6 \% g- P9 ?
5 |9 z1 }5 z/ S f# X$ w$ x |
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