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PPV GUIDE [PPV新手入门][28页]
" J% Z: }1 q9 i8 [详细的请下载电子书！5 r8 ^! C0 M" W$ U6 i) v' K0 f8 U' K6 A
9 c5 P; v9 `- A, T- U* `
' u$ q. Y) T4 ~5 W4 \7 U* M. `
Newbie Guide
+ N N0 `' Y' K" Y7 m) UPPVPlaybook.com# I1 C7 w, K: G
Tracy Shaffer, r W2 s2 g" z' T g
David Ford% K2 O6 O6 w& o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 [! I* P8 ^ R; W2 _; o
Getting Your Mind Right to Start Affiliate Marketing
1 f* C5 l& l" N7 z3 t6 gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" L6 ? K( a: W. I% O* d
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 B( v; ~+ `2 S3 {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 s- T" V; e# ^' c/ N9 R, _2 W& f+ owith any success, these claims are laughable and far from the truth.
. _" D. ^/ L+ k. b; j% uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 N: }3 S s) mflow management. The main benefits are the low barrier to entry compared to other businesses, and8 r4 M' A7 R/ z2 J' e
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ J4 \5 B" }- v: c, W' `. C
overhead.. m; C4 ~7 ~5 j8 N( p0 i
The winners in this business are the ones with persistence when nothing works, who know there's" E0 e0 M5 Z/ D7 k8 E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 C i2 X& Z1 x$ v- ^
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 g$ ?8 E6 B: ]- u3 i) Q4 j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# ?/ d ] K2 V8 z1 }+ i1 m
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: T# z0 x/ }# R! S7 flearning experience available to anyone with a few hundred bucks and the ability to open an4 `3 J* f* h. m7 z1 o! {$ H
advertising account.2 w" ^" ]; [, W) P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business Z& o/ A3 }- f8 y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 B; p2 ]1 Z/ xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 p- [0 Z2 a' _& Y U+ B' V( ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ m& E6 Z+ [0 B* z8 r* ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ l3 V) M% h: e' ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 t- t& s+ |# p3 K! nstarted building.
# V1 F u2 U8 P/ P0 | I1 TThings you need to get started:
+ q0 j" ?+ E# z+ Q( n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ e- O/ t6 ]2 ]9 d# V! F k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( r' ]4 i& @% D$ v t" i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 ~$ E" U9 o& y! M' w/ O2 ^9 F; l4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 ?4 O0 N( h6 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic p+ k/ ?- w8 X+ u8 X" Z O
with PPV.! |& B, k( q' y! k- K. T
Basic Getting Started Definitions
" c F/ o! S) _Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) ]4 R5 K) e: |; ^: E: a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" R+ a6 k) u& ?" X @; a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 l" e( k2 C; M& W' W4 O
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& R: l4 B# W% q! ]3 T, JCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. \) N9 q8 W9 x9 o/ k; _, Ureceives a commission on that product. An example would be the Amazon.com Associates program,
) R9 Y/ b8 U9 R( |Comission Junction or Clickbank.! q/ D. I% r8 D! ~) f2 F( B( w
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 ?3 @2 A, _$ x
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( _; m' m+ V) F4 ], W$ ~" @buying a product. An example would be Ads4Dough or Neverblue.* [4 s, d9 l) [0 G, `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# Q( B" k/ a) [) \& d" f7 Z
account, getting the affiliate approved for offers, bumping payouts and just about everything else
) h* V# ?3 G8 O6 k4 e9 w3 irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager9 j; j t7 R8 _( z
right from the start can really help you.
7 v2 t0 y6 L# APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ o0 _' \$ ~7 P9 Z E# iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 h0 y! t d/ y, t# M; s0 Eview, starting anywhere from .01 or .015.. a L) Y) m8 R; J8 q7 f4 h$ Y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
N: D7 C' A6 b: tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, {( {# K. N: g! k/ t, c7 CMediaTraffic, and AdOn Network.( X& J5 g4 s) Z/ M
Don't popups get blocked by pop blocker software?
5 r" f% } d1 z+ l4 s4 Z, G0 f3 \No. Popups are served in a new browser window as if the visitor had opened the new window
. q- w8 R6 S6 W& m; lthemselves.
T9 ]' \. o- X& WHow many popups get served to the visitor?
6 ?. M! g$ K8 X- Y/ oThe number of popups served varies depending on the PPV network. Some pop more frequently+ W; u$ K: L; R6 p$ e. ^* S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, J" Y2 I) F" Iserving this kind of advertising, so they have to toe the line between keeping their software
, Q K9 ~4 n/ ^5 Q- Cdownloaded and still making a profit.
0 Q& c- N, c: vIsn't this type of software bad? Why would anyone keep it on their computer?+ Y' i& J2 C1 F: L
No, this type of software doesn't harm the user's computer.6 C& U8 @* E' l+ q& A7 t0 @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ G5 h, O9 `5 ?" v1 o; Z. n
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 j9 Q/ L5 k1 n/ j( d
that they can continue to have access to the incentive.
! _& D: [+ s% E. q4 V8 R0 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 j% j+ v9 m' P3 R$ f* T
How to Get Accepted into a CPA Network
% h$ u) M3 S, T& E( `# VIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: [& N3 `4 s0 O" d7 Z8 z [to start looking for networks is Offervault which lists offers and lets you compare payouts across
. y' N; T9 v$ f, Odifferent networks.
2 Q) }* C% ^+ lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 V9 j; L1 `- f4 ], G
application and be as specific as possible about your promotion methods. Usually some time after
; Y! l2 R+ `2 [- g5 F4 A1 ^receiving your application, the company will call to interview you. The phone interview is a critical
$ Z) Y' f7 W) i3 p6 t7 opart of the application process, and most networks will deny your application outright if they can't get, ^/ `3 D8 H1 o' E5 _( J0 ~
you on the phone.! E0 K3 k, i* i9 _$ U! c
Often, the person who does your phone interview will actually become your affiliate manager after6 d* W& N0 o- S7 R9 u8 ~- I
you get accepted, so it's a good time to put your best food forward.* Q7 B! c. q$ v1 M$ g# e0 ^
You might not relish at the idea of someone grilling you about your internet marketing methods over) {9 U0 D8 C+ I7 D
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 t; I {* L5 L# v) c. HWhat methods do you use to market offers?: a5 U2 C6 G2 S4 Y0 j
Do you already have a website you will be using?! X: l2 U4 d4 ~
How much is your advertising budget?
8 i# S% ]3 R, c% U$ q2 VWhat other networks are you a member of?% V' l/ s# G5 A F4 y
Who are your affiliate managers at these networks?
& u' X% U2 q3 W4 bDo you use social media (Facebook, twitter, etc.) to market offers?# U# x7 s+ `& y' h7 j
How much traffic can you drive?4 O* r( G1 u3 F5 N1 Y+ u
Do you have a personal recommendation from anyone who is already a member?
1 f" ]# h! e JOnce you provide satisfactory answers to these questions, the network will approve or deny your
- J2 `% R; E1 n: Q" s( Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
1 x8 N; b6 M9 x! `: Dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; _3 V3 u2 q; Ifor the network can be helpful.; j1 t5 @, b2 Z9 c. m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 B8 V8 L4 G9 k% I, g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( ~0 F% k; G4 q3 q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* y1 E8 D) t5 h5 ]8 `people can open a lot of doors as far as networks are concerned.
1 B* n- m* ]: }; N+ K2 ZAfter You Join a CPA Network4 v& U. Q1 P5 B4 L' i, N: D
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 y5 M, H; P$ {1 r7 x1 h
and make an attempt to get to know them a little bit.
' |5 \4 Y$ e3 y& Y) y/ FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" J4 i$ {% K" A% B% S) p5 d* B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& n8 N" n0 n2 F3 g+ D) j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- [+ b" A, V4 P- l# L+ x+ X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout- B. `& M3 b- I+ o9 }: `2 V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' X! W4 K |3 X0 L% zemail.
( ]. E4 s/ P l( P$ GFor more helpful info about dealing with affiliate managers, check out:$ `( P4 T- m$ Q- m: }. ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 O0 p# [- Z1 {, R! phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' o# [: f/ D' J' {) A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 I2 v# {) g4 I& N# O3 X
Set Up Web Hosting" l+ Q0 X5 p1 `5 Z3 B$ N0 \1 x7 Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% J& m9 ]7 @- q7 ?0 J$ t; Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 s! z( J: E; n i% g( qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 I2 u- M; Q9 n
whoever else is on the same server as you./ p) U" |% @+ v1 M5 S5 O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
p1 m$ m) e8 f- l9 [enough that the visitor can't close the window before your pop up is even shown. You have about 3
! B" T T+ S0 L& Gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; H, D& g1 x& U c. b6 ^& j4 O
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. o5 J' J: R, g( T$ Ohouse full of roommates (hosting customers).1 V$ [5 S, n; o' M4 I
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ j# o, q p5 Y4 g/ \) z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 N- r: @. L+ Y1 x/ T( a6 Tfit.7 n! p, h$ H. r7 I+ }# t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 \" t9 I P5 I' l- C' e; y2 X$ l
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ \6 \9 y) I: w3 x8 {) `
their food. Everyone else's food in the house has less space to take advantage of.: {3 ~2 C2 v* D" x& ^ D* a$ [/ E- s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: J+ s" G) Z, |# {
any type of hosting this is a bad thing, and especially while running PPV traffic.. S, J/ f; {* M
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. q4 [* a( h" {1 C1 m, Qinside the fridge to put their food, and other roommates can't come into that space. The server is
8 n8 D; F/ }: V! {partitioned, so that each customer can only use a specific amount of resources at any given time.
4 d" Y- m4 O q: o2 k' p8 ]7 fA dedicated server would be like having the whole fridge to yourself. All of the server's resources! }* c( I' u# q* K! T( u) H1 q
belong to you and no one else can use up those resources. This makes it possible to serve much more
; U' o `6 J, M1 \traffic, faster.0 ^% V o/ G* D9 Q& j' B
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 b; k2 { i8 A, DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, O+ P( L6 |5 y2 j# e+ Q j- zhere:
# K8 v3 V. T! x i7 i" i: p8 P' qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ o7 k: R) X/ K) K! D
VPS&highlight=hosting
% b/ y9 k" O; i5 d- bDedicated-Hosting-vs Shared-Hosting
8 T1 n" E4 U6 X4 |/ a3 `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 l3 b( u R/ f' b* w
Hosting...Your-thoughts
' R* E* I8 s2 g$ e! R: T, n, P! N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 [1 U- S' `/ m% W$ a) t/ ^, IHosting Providers for PPV; d7 b1 \/ x5 [: ]# r
Beyond Hosting
; X! O* _6 ^/ J0 I, s" Ahttp://beyondhosting.net/
( g( q# R Y- h5 F' @% W. ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# r' B4 R* c0 ]; k, e0 f
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 Q; X+ h8 O) Q$ Zdirect linking with PPV. Also, these guys provide great support.2 a4 P* m3 \1 _2 S
Prosper202 Optimized Hosting
' e3 E: N) u! d8 h V6 lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! D& R8 k) v; b/ S7 q
CPVLab Optimized Hosting. H3 a% a) ], \- k
http://beyondhosting.net/CPVLab-Hosting/ L% U) O; P$ p: W6 T# E& v; W
Domain Names for PPV" i4 [; m! q- c! M7 u; {) d% c; v$ c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 g1 v3 D L, W3 f
where you're going to host your tracking software and your landing pages if you decide to make them.* e3 T3 N3 ?1 M8 f1 B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& n3 x( ?3 ^$ a t3 k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ I* v6 C& H# g3 ~! n1 w8 A.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ {! x& [; M$ O/ l0 E, b( Qterm or build a whole website.
3 T8 C/ f8 t7 QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* F6 [7 U9 S- F, b. ^% j' Htracking software on your domain. This is really important, because it is necessary to track your+ `8 ]8 V! \! ]* o' `' e+ l
conversions down to keyword level so that you can optimize your campaigns. Without proper
& y6 c) w5 K7 z7 z k' E) Ptracking, it is impossible to know what is working and what isn't.$ P$ r. X, A0 M# X0 S) z& X/ F
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# Z; d( H" r* v9 A* r5 [# q1 ?2 eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
s6 g5 @* T& fProsper202/ Q5 [0 \- g' {( r# |
http://prosper.tracking202.com/apps/# |/ {: z- W# b$ Y1 f
CPV Lab# A/ M/ J3 K% x$ |; U4 {
http://cpvlab.com/5 `6 \. K& q) ^5 m' f5 d) C
CPVLab Help Videos1 F' G5 j. {( {- C1 V5 I
http://ppvlab.com/oweiw/oiurw/vdm.htm r/ p8 n u& @; g2 k ]
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% ~/ ]8 Y9 s {) ~" @6 i, N
industry standard.+ @' P9 j: i+ I( W$ _' [* O7 j& A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. J) J, {1 C1 _8 T4 X, k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: V' x/ A# e( O( a# `$ w7 }8 e
good support if you have problems with your installation., R$ W' K1 V7 d* d3 d7 I' ?" Z
Tracking 202; h1 j* O _+ K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 Q( C% ]% y; Y+ Q& L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# c6 f+ q5 p& S) a
area.% `$ s4 p! a7 D0 Q) t# d
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 t0 r) e/ E8 M- w
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; e1 U: T2 z3 X5 t2 cinterface, and their hosting., h* m8 |3 _+ ~% O" {) J2 T
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: L/ V# j/ w; [/ }, e- Y
and targets which you are bidding on. Leaving this up to chance in order to save money could' c, ]: q0 \) ]: S' `$ E3 o, w; c7 @
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ b8 l! n( Z! o( \. }were using.9 l# L$ G# O8 M/ N2 |" A% n
Choose An Offer
* g) g+ x6 S! k. m. ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& ]' L& e1 X4 P7 J8 u. R) b+ {
Lesson on Offer Selection+ [# ?6 y7 \8 p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 A1 \' R7 J. B. X/ O, i3 H% p# f
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; x2 l! D5 B1 m& [1 G% K X) \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ S2 J$ m* W& D3 V3 W. TLeadImpact as the traffic source.- W2 f: N) ]9 }
Now the best way to learn how to put all of this together is to just get started. For some variation in) e& T! {+ R5 d5 d2 t/ l- m t/ z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( e5 X; h" q7 w1 c
campaign.% y' B8 l, y; \1 }5 g. M1 W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# } P# Y; u1 D
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; ^" G( X. B/ n3 N+ Rthat all traffic is accepted.
6 c2 y7 }3 K4 n+ P p3 L( u; GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 E# J+ o2 S6 r8 G7 UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; a+ x- q" h( f/ p# `) _
get creatives like banners or images specifically for the offer.& S. A+ K, T4 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
q8 p! k9 }2 P0 a2 u8 D' X2 i1 `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) _- ?0 A2 o4 z- u/ @! `( Atrack my keywords. Without doing this, it isn't possible to see what's converting.5 R# T8 I$ p; V; Y2 D3 Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 q$ d J! A. F' m% z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: Z8 a* j2 B2 X$ X6 IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) d# {, o3 U5 a7 b/ h
bottom of the page:; a7 w7 v. ?& E6 c/ ~1 h" A
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' z- @) W$ S0 H7 ]* g' }
Click on the offer → pixels → Add a new pixel and this comes up:3 ?+ ]' f: r8 a T5 H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 B: [7 l% C! H4 p1 ^' Z# ]& ^0 ]from your software into the box that says 'Enter URL of image to load'.6 p# c6 ` k" X) i3 A7 _
Once you do this, it should look like this:6 ]) X/ p$ X$ z1 A, [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 d$ }$ ?' U. F# s) Y; b; d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; |$ |, q' s: c$ q3 U4 b# E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; Q- D7 t* @" u0 {
Prosper or CPVLab.0 y+ d/ ?' o/ m1 h' y
' i, t0 l% @7 \
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发表于 2012-12-27 18:47:17
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