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PPV GUIDE [PPV新手入门][28页]9 n: x8 b B* s) j* J9 `+ y
详细的请下载电子书！
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Newbie Guide
" ^5 m2 S. m% L5 G& U, }PPVPlaybook.com5 m& Y# @% U J' K0 ~
Tracy Shaffer
- ?) }9 `3 b! v9 U3 s, S7 ~8 j pDavid Ford
& B+ U+ R! ~, f9 n) x2 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; Z; I( Q" C2 N, R2 J O4 aGetting Your Mind Right to Start Affiliate Marketing
" w/ Z, T( F3 m5 V4 R7 _* MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! M( O% C& k7 j# A" O" I* k; M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; f4 z2 H2 |6 |% u$ f& F1 @' f1 z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) V4 s `# l1 `6 z; Z; s3 a
with any success, these claims are laughable and far from the truth.( O. A' S7 p1 d! J1 X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( u6 M1 D8 S+ I, Y. ?& A, D9 F O$ ~+ ]flow management. The main benefits are the low barrier to entry compared to other businesses, and
" k9 R; {# S& u! u, lthe ability for a marketer to be a one person shop and make an incredible amount of money with low5 t4 l: c* C2 u! @4 X4 Y4 A
overhead.
. H* `. [3 L" t7 m8 R# w0 wThe winners in this business are the ones with persistence when nothing works, who know there's
" e; L2 A, `; y5 xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 w" `: f4 S6 I/ ^. o7 @The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' t7 G: q, I/ ]stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: k* ]- M4 |5 G# K
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! T' C& q4 u3 g: a$ Z+ \" J: A/ Clearning experience available to anyone with a few hundred bucks and the ability to open an
. y5 U, p" }& x6 @) Q f" padvertising account.
7 u# U* z+ n, V7 J1 ^9 |9 lYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 }7 m" O# Q# \8 D) v7 h/ C8 y, s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- I. L5 L2 M! k0 ~) dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) T: X$ f0 q/ H; U" r9 m+ utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& L7 {: j" |' o0 q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- X/ C/ I0 {5 K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 T0 J' i' ?9 i7 r1 P8 }+ Ostarted building.6 `3 p& y/ g& h
Things you need to get started:
; _, o+ {# v7 s, V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) E% `% G6 C$ X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). H- D6 G# ]5 ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 X; q. M+ L1 Y# P4 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 j) U/ O1 C9 {( K- J0 n k, k2 z! U2 CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
) |7 i" b" O; {9 g# G" gwith PPV.
! X. p6 U* g" }9 S% i. O1 SBasic Getting Started Definitions
5 h; W, c# F k) {9 Q: aAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more. W- A3 ]$ T' V! @6 H3 \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 `5 r! A: |5 e! ?6 C8 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% I* d! i; v- U. z1 ]! Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 F& g, a+ \0 I, ?9 gCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: N+ G9 T# g7 s) O. ^
receives a commission on that product. An example would be the Amazon.com Associates program,4 E k1 k$ P( f! I! \ b1 X
Comission Junction or Clickbank.
6 C/ W: O4 a) [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% @: w9 R; y- B4 [
an action like filling out a form, submitting their email address, signing up for a service or sometimes) \8 y& Q- I: \' k5 W w5 X7 l
buying a product. An example would be Ads4Dough or Neverblue.
/ S/ B+ n* f9 \$ _/ P5 ]! cAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 f1 m5 @" R! I. I/ e8 faccount, getting the affiliate approved for offers, bumping payouts and just about everything else+ K# p' k- G2 o& x9 A) R) p, C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 E8 U/ J: X' K, i% h" Y
right from the start can really help you.
) n5 F1 o- G7 A! f+ s: z* VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* u2 o: j, }9 }2 I# _* G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 X' ]" i8 ^. ]8 a6 v0 e7 Y
view, starting anywhere from .01 or .015.
2 l& C, I: L" OIn order to use this type of internet traffic, the affiliate can sign up with a number of different% W0 o" ^# K }! l4 f! V5 v; T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 V9 G6 U# H! \: xMediaTraffic, and AdOn Network.0 n# n( O5 X5 R9 V
Don't popups get blocked by pop blocker software?
* m$ L( S/ G4 |. W* y, KNo. Popups are served in a new browser window as if the visitor had opened the new window
4 d( Y: R, S q8 @, P, hthemselves.
9 L/ K6 K8 [/ Q- ?" }How many popups get served to the visitor?
+ U# v4 N% C2 L% GThe number of popups served varies depending on the PPV network. Some pop more frequently
, P) F1 z! g. }4 J( j" Z. Y8 n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" @8 E1 b" }' Oserving this kind of advertising, so they have to toe the line between keeping their software+ r8 F& i0 M2 @" E
downloaded and still making a profit.$ T3 ^! T9 t- U
Isn't this type of software bad? Why would anyone keep it on their computer?, n M2 N+ \) b/ L5 @
No, this type of software doesn't harm the user's computer.
0 D% I1 {, P0 j9 cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; x8 B- e0 ~9 m) g1 J4 r' a& X; t5 L# ~toolbars or videos to place the software on their computer. The visitor keeps the software in place so* }$ b0 v- E' h9 Z& g0 ?$ D
that they can continue to have access to the incentive.8 u$ g9 f* q8 _/ S* o7 L& f% B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ h0 h1 q4 r% M U( x$ W; _
How to Get Accepted into a CPA Network" r! R& i4 j& W; J) K$ Q9 b1 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* V' P' ]$ I$ h- [% Cto start looking for networks is Offervault which lists offers and lets you compare payouts across( _, A2 p0 Q6 ?1 j9 Y/ A
different networks.
/ N- r5 r/ f8 y z( h( zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 p2 w8 X+ \3 v: l' k, L0 ?% mapplication and be as specific as possible about your promotion methods. Usually some time after1 |& Q+ A' g+ I( d. e& G
receiving your application, the company will call to interview you. The phone interview is a critical$ f5 J% b ^1 c" W& I
part of the application process, and most networks will deny your application outright if they can't get
& x0 Q7 f# _" j: |. e) J1 eyou on the phone.
/ x2 ? M$ g2 K1 lOften, the person who does your phone interview will actually become your affiliate manager after- `) e3 _* D, e( C% ]
you get accepted, so it's a good time to put your best food forward.
! q3 }8 y$ r: x: U; m: q3 YYou might not relish at the idea of someone grilling you about your internet marketing methods over% j0 R+ q( O$ d* e. V
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, R2 n- e: F8 Z" x$ P2 T# s* w' ?What methods do you use to market offers?
7 a! x& R" [! d; l3 oDo you already have a website you will be using?
9 W, ~/ w+ E+ zHow much is your advertising budget?
$ h7 U( E, m3 o! pWhat other networks are you a member of?3 T% h" D U Q4 d# P1 g
Who are your affiliate managers at these networks?+ @7 W J0 K$ F9 @
Do you use social media (Facebook, twitter, etc.) to market offers?) Z% T( B: L P0 w U% G2 w$ W
How much traffic can you drive?, ]2 |4 b; w7 O& i) w# [
Do you have a personal recommendation from anyone who is already a member?
; F0 {% v3 K& D& n" n0 X1 iOnce you provide satisfactory answers to these questions, the network will approve or deny your1 L5 v3 S( \( o" H; s
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 \( y/ \ z! _; Z- cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* i: Q1 u2 P% Q8 Z3 L1 \% G8 Y& k- o
for the network can be helpful.
) d2 i* \$ O( e. ?3 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 Y+ E- u, C6 I& y1 [
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 S" h& g0 E. S2 }. h$ I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' w1 z" J ?6 W7 O. C: S- npeople can open a lot of doors as far as networks are concerned.6 F* T9 W0 _! C
After You Join a CPA Network
) H: W6 W# y2 P; U; Z+ L* {0 M4 d& ?2 qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ v& q5 {3 I+ I. m# ^and make an attempt to get to know them a little bit.* n( M" v }$ p1 ], r8 I+ J
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 S# T" u' d% z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( V5 o! s) |3 J4 V: Q2 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 X# u4 \, Y7 U9 p! ~+ c* H; Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 N& a4 [! P2 Y5 l/ r4 C$ ?. j- c( y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; M: f% L. T1 Y" ?3 g% \: e) Eemail.
" i' ~3 a. n9 \For more helpful info about dealing with affiliate managers, check out:
3 D/ \8 j% ~0 I1 Q- Z! o j3 \http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ E, t" f$ U) j8 A. ?http://www.mrgreen.am/affiliate- ... iate-managers-want/3 q! m( ~4 `& H& h5 S; ^! g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
A1 R" [1 G! q: D5 qSet Up Web Hosting4 {# h$ F. {; M1 D9 e5 W7 L( a, d( t: {
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 `4 g9 c7 s! l2 K2 U3 P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) O* d) H, Z; C+ b' r+ b/ K+ H7 u
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ w% r" v& l, s: ~5 owhoever else is on the same server as you.
( \& T+ t' Y- C4 |2 k( `0 V# ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; `$ D" f( Y# A2 W
enough that the visitor can't close the window before your pop up is even shown. You have about 3+ D7 U+ |; N; d6 z% u( e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 p8 J/ ~6 G {" \( F3 x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! k, A# a) \5 ^8 M% `house full of roommates (hosting customers).4 h5 z! b1 O* j. @/ N# `4 g# d; |) m
In shared hosting, this is like having roommates where everyone has no specific designated area inside
v* V0 c$ E' ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will! |' G* X6 I7 Y$ ~
fit.0 F- u- n5 V+ n; o! Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! M9 @1 t- m } |& |. nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 S9 u. X/ ^( Q: A, v: Ptheir food. Everyone else's food in the house has less space to take advantage of.# K0 C8 k/ U! x' ^0 D7 [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 r& E- e6 U' ]any type of hosting this is a bad thing, and especially while running PPV traffic.
d8 ]5 f9 q! kIn the case of a virtual private server (VPS), everyone in the house has their own designated space( J% l. D; ~" n5 P% o
inside the fridge to put their food, and other roommates can't come into that space. The server is# {: h6 Z* l3 L
partitioned, so that each customer can only use a specific amount of resources at any given time.% X0 i9 ~$ R' [- Q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) F H% q( ? v% p7 j7 w7 lbelong to you and no one else can use up those resources. This makes it possible to serve much more3 O4 O) M! D8 Q- Y
traffic, faster.& V" K( X0 g7 H s1 {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 _- j2 F! X' a& z/ p' OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is; E4 i) m9 @: f0 G. E U
here:
' i0 r! U! c1 ], M E" vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* d% L: G: e" X2 j6 T0 AVPS&highlight=hosting
0 J$ x7 N# j! ^- ]% ]Dedicated-Hosting-vs Shared-Hosting
1 B9 W. T2 K4 nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( [" u' F. T1 }$ k8 pHosting...Your-thoughts
* X/ X: L) c2 I9 j% D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 h* `* W% T: `3 R( s
Hosting Providers for PPV' \- ~, V( W8 J4 C* A& q1 I. U' T
Beyond Hosting
( H3 s; C: w$ V* Uhttp://beyondhosting.net/
`* l! u* z$ B( _With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 }7 [: F+ s7 C! |& {0 ]1 g& Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! F- L/ C! P6 P
direct linking with PPV. Also, these guys provide great support.
# }% V" ]8 |) h& dProsper202 Optimized Hosting+ b' x, f) t$ k$ x+ j6 r- K
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- ~( H- E, m+ Q3 e# tCPVLab Optimized Hosting
! Q* @4 M9 l# fhttp://beyondhosting.net/CPVLab-Hosting/ F) ^7 d ~( ~% O; P
Domain Names for PPV
+ x( T9 b, g; ?7 C+ R5 ~) WOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 o7 V8 S' }, Z' W: a/ |
where you're going to host your tracking software and your landing pages if you decide to make them.. ]# w4 N% P- P7 L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% z& W) c5 g( O1 v9 c/ Z4 Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 F$ D$ t: \9 j. ?: D" i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" U( |/ \- ^% k9 Jterm or build a whole website.
& C$ Z+ N# h, a% G f4 f" \After you buy hosting, a domain and get those all attached to each other, the next step is to install2 t" g! v3 V% m% U* s1 @
tracking software on your domain. This is really important, because it is necessary to track your
- M1 z! W( a1 k7 z2 F* pconversions down to keyword level so that you can optimize your campaigns. Without proper
9 R% O& f: [: d; c6 ?2 {tracking, it is impossible to know what is working and what isn't.
`" W2 \3 u# k C. M9 I0 {To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 F. c* d1 T4 Z* g
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 l3 d8 K: P% _$ c3 Z% OProsper202/ t5 g% i9 p; E( \4 D% w
http://prosper.tracking202.com/apps/
0 z% ~1 d4 `3 z- s+ [5 f! KCPV Lab+ _+ K E7 Q, W+ V
http://cpvlab.com/% L9 f: K O. Q) z P' }6 f
CPVLab Help Videos, K s# t" d e7 v6 s
http://ppvlab.com/oweiw/oiurw/vdm.htm, a' |# e* T! E9 d1 G6 w3 B: [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 `4 e( a$ B) E9 H
industry standard.9 p( ?, _8 P* ?' z1 c: _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" I# n& T; Y9 e
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 W7 `" p* y: o; C# e+ {good support if you have problems with your installation.
6 {# _* ?8 O/ u+ `4 r0 e3 K7 \6 ^Tracking 202
F7 M! z$ z7 }4 O( ^Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 _9 }" _4 g6 {. fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* F) |2 x$ S# p3 D8 Karea.1 i; j, u5 K5 Q2 B% f4 e
If you choose this option, keep in mind that your tracking software, one of the most important parts of c; m) X% l' z! c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% b5 g* L) C! `% x
interface, and their hosting.! Q' Q: J3 g% G# t3 m0 z. D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords/ H1 |* Q8 B. P! r6 l
and targets which you are bidding on. Leaving this up to chance in order to save money could1 w. x" O4 R' m$ y* ~4 R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) M) C5 \- ` x% l1 c- U
were using.
! [3 D+ b" `9 X% o1 D8 g9 n; s* QChoose An Offer
9 m8 s" l6 O" CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& I1 X: Y+ c& W6 V1 p" cLesson on Offer Selection
8 }- `: |% W0 q6 \- |/ Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. \; n! C2 y% l% F: OIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ Y) A6 U- _" `6 f0 P0 NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* P3 @: @' H, L- DLeadImpact as the traffic source.
& U7 p) Q- ~& T" l0 b6 ?Now the best way to learn how to put all of this together is to just get started. For some variation in
6 Q* G' p4 a+ R: Othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% C( b9 E0 J0 E4 x5 r2 t$ W* A1 E
campaign.
& j+ U- n" j8 n4 [2 ]7 yWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! F8 k. V, x/ M5 ?# d# p# Kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 `6 b. q# M9 Z; Q: q, e/ A
that all traffic is accepted.
2 q2 f$ b! H4 ^ K4 ?; S4 E+ |; ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% x* O5 d; e9 H t
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ J j9 r" ]" ?3 N! X; s! G3 Zget creatives like banners or images specifically for the offer.
8 a8 I! \7 B% N* K2 k* m8 w5 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 K( f. x2 d2 d& m0 vBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 h8 U! l1 p- [track my keywords. Without doing this, it isn't possible to see what's converting.6 P, C4 R& ?1 ?* M- C6 X0 {, y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! W8 o/ ?" l: l3 V/ x$ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: Q# t4 x# k# ^) a' l( d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. S( l; y5 C9 c. }8 N7 Q9 Lbottom of the page:/ z) K" i) |) I, z1 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.( |4 ?$ b9 Y* F* l
Click on the offer → pixels → Add a new pixel and this comes up:
: v& k/ N U* A7 f2 [ J% O6 A+ HMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 }. B5 ~" t- w& o, ^' l$ wfrom your software into the box that says 'Enter URL of image to load'.7 K; S( \3 V; Q/ O
Once you do this, it should look like this:+ v" b' y4 `6 U3 [* m3 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! a- k# Y6 Q: L0 e* I4 \7 G' d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ B$ R& ]+ F4 r W. `3 i& A! e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' F/ q- d1 i* }
Prosper or CPVLab.4 P6 d& f0 P, K& X* T3 x
& P( p) U' M+ z' U3 _: i1 o |
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发表于 2012-12-27 18:47:17
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