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PPV GUIDE [PPV新手入门][28页]
1 ?: m' R$ N& ]% a0 [$ v) z$ j详细的请下载电子书！
: S& o% I& |1 R2 C& o9 q
( J1 i, D) L+ o6 n
( i5 E) w- y4 N4 O: V# d k8 l0 INewbie Guide; J3 F% l( |# Q# H
PPVPlaybook.com
6 i y& x) e# o. ^/ s9 JTracy Shaffer
" c( w7 t# B# H7 u' C6 ~9 uDavid Ford
9 u2 g5 ]# T9 G- F8 x9 R+ H7 t' d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 P4 J3 Q1 x F9 A# |& P- ]Getting Your Mind Right to Start Affiliate Marketing% x3 j$ `8 E- F3 L- H( B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 {# H$ r3 |6 kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. w/ u, d* I4 o5 t3 t* ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' m! U/ c7 t& X" c0 Awith any success, these claims are laughable and far from the truth.: ]( R) z; |7 n5 x! `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 k7 E* r2 W' _/ f+ G4 d6 r: C: z7 uflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 r0 ~1 t9 d. X- C9 i" N$ t6 c; F Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 O, l' H$ G3 D6 E% ^
overhead.
* }7 k4 e6 k2 s* _: Q$ QThe winners in this business are the ones with persistence when nothing works, who know there's
, ~8 }8 e8 W+ g. tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., }9 P' `5 M4 S5 }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can4 i7 |$ J- G }6 ^" U
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ n4 t. c- i9 s- t8 h& q( R9 q# I y7 mMost of these things happen suddenly and without warning, and they all contribute to the amazing
# l0 ]3 U! Z/ s7 K2 q' M `learning experience available to anyone with a few hundred bucks and the ability to open an
$ b/ j8 H% k% K6 w) M$ U2 ]: sadvertising account.; q- f9 J/ F" \' h" Z1 c* k
Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 K3 j; n* K+ _( b- Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ O+ d8 t f2 n8 A8 B- _8 Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" _* g& S, k6 J2 ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ u r9 M7 Q* ~' `4 Z- G! {9 }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 e( s8 n: t# C, y% T! q4 gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 ^) o0 S- G6 g+ d0 B2 _7 [9 N6 Gstarted building.
4 c3 B2 z% Z! |. d& z) mThings you need to get started:
5 h0 Y* a5 p2 _; i- V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ M# |/ s1 W; n- v @2 Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 v; P4 N/ G9 X7 C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, t* U3 {- I) k2 b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 x+ k+ v# M+ c1 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 `2 ~; R0 v G! m% e q
with PPV.
% @1 ~+ Y! t2 y& ^ uBasic Getting Started Definitions
) a5 h3 \+ T2 P0 QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 _. f# a2 B3 _0 S7 q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% q9 Z! `* I; c9 Q0 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) I7 s% m# H8 K# D! d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 Q5 |$ G6 X. ]8 J3 z7 xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; w5 Y7 F- ~: _( n+ d/ A% \5 N) P& ~
receives a commission on that product. An example would be the Amazon.com Associates program,' j4 D7 Z' n% g
Comission Junction or Clickbank.
9 z$ X0 h; g+ I$ cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ T _9 |/ g8 d; `an action like filling out a form, submitting their email address, signing up for a service or sometimes
' D4 \( K6 H, `* o$ n3 Ibuying a product. An example would be Ads4Dough or Neverblue.( p4 h4 _( i6 a- S" I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( [0 B3 y8 I. c+ I4 B/ s1 G8 e
account, getting the affiliate approved for offers, bumping payouts and just about everything else( Z1 u! _5 G" [: c+ E g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, ]7 \4 g/ A9 t7 m
right from the start can really help you.
+ m I$ F6 p7 APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) ~, Z( q1 i$ ~% u1 T6 [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 j* W+ `* o5 \* R( R9 Lview, starting anywhere from .01 or .015.) F. T! {; ^( Y6 G2 {
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 m/ ?5 V; v* b
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 O8 `% E) d: z2 vMediaTraffic, and AdOn Network.4 V: K: l8 _* ~1 v
Don't popups get blocked by pop blocker software?
. ], Y9 O5 M' o' } T& e- }5 W$ ^No. Popups are served in a new browser window as if the visitor had opened the new window
; g# W- M' j2 @* Vthemselves.
7 Z7 c, _8 }6 O, P& gHow many popups get served to the visitor?
+ D- A' T! ^' f7 w: Z5 DThe number of popups served varies depending on the PPV network. Some pop more frequently$ m3 r! x; ], G8 v9 n3 P0 F8 U2 {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 @6 P& E: ~) R- d8 ?/ z* t
serving this kind of advertising, so they have to toe the line between keeping their software7 O z/ O' B1 R/ ^, t* ], w
downloaded and still making a profit.
' |8 ]" }/ [ R2 a; q: ?" CIsn't this type of software bad? Why would anyone keep it on their computer?
O. [3 S0 U/ |No, this type of software doesn't harm the user's computer.( I" Z: p% y- T1 J
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 c$ E' B, C, K2 z. r0 N- Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so+ W, h( d: G9 h' f$ X6 m# a4 `4 O# n
that they can continue to have access to the incentive.
% ^/ k8 W6 ^5 ]( b. z0 l& D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 b; v$ N* t, z/ z& r) tHow to Get Accepted into a CPA Network- z$ }) a4 _% o! Z1 |+ f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ z* w" M+ D9 z! i5 J1 O# N$ H
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ r. N+ [; {7 X+ S, M
different networks.9 U& P) A5 v( Q7 l6 A& {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* i) F2 _6 s$ X9 h9 l5 ]" z. Zapplication and be as specific as possible about your promotion methods. Usually some time after
* Q* v8 x! a( e3 nreceiving your application, the company will call to interview you. The phone interview is a critical
0 N: g% V* a, F# X6 W. n, T I- ^9 Tpart of the application process, and most networks will deny your application outright if they can't get' l9 j' @$ Z H, c
you on the phone.
# T/ k% I! l: w/ `1 KOften, the person who does your phone interview will actually become your affiliate manager after
$ q; [9 s d; Gyou get accepted, so it's a good time to put your best food forward.2 D$ m }9 [3 H1 x K
You might not relish at the idea of someone grilling you about your internet marketing methods over
& W- p) z! m6 b! B) A3 u! M' Athe phone, but trust me, this part is critical. Have answers in mind for the questions:* c& n# U# `5 U
What methods do you use to market offers?
* m4 z, I3 T# K) G UDo you already have a website you will be using?
& p3 B$ \2 `6 }7 I% |2 X4 \How much is your advertising budget?
+ D2 N# a& T3 p! A$ d/ `What other networks are you a member of?3 G) q* h8 u. T# d
Who are your affiliate managers at these networks?
* p7 N/ y9 f2 s$ T5 Z# Z0 A: sDo you use social media (Facebook, twitter, etc.) to market offers?
0 t7 A$ I: Z' t0 P: t7 AHow much traffic can you drive?1 ]' L; a+ M% v
Do you have a personal recommendation from anyone who is already a member?
7 W/ d _% u! |, ?& F( \Once you provide satisfactory answers to these questions, the network will approve or deny your) s5 C- c* `9 M% ]( Z5 ]4 L" I
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 q7 A# w* W: [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) B5 w( X7 L. h8 Q' w: p0 z' z
for the network can be helpful.2 }/ o* P7 ?2 K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate f5 o$ g* G3 T3 U% q2 E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ G& V @& n& {! A3 R& }6 P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 {9 A" Z, G1 y
people can open a lot of doors as far as networks are concerned.& m' z; X6 z8 k* z# z# g- @5 ?
After You Join a CPA Network
* ~; o! c3 q& }! C) yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ |8 C' K) O! x7 v. t- K2 o
and make an attempt to get to know them a little bit.
: K- _: U8 G0 N9 e& Z$ @! P0 S/ \9 cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their; B' U; |6 {) e- ^. B! S3 W) S+ x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 Q* A p0 g$ P8 ?8 V- ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: l7 s+ D5 W% p, {! dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& y9 H g7 p- W* S+ k( n, ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 k% ?: a" y2 Y( C g* eemail., I4 I; K% m" H6 C
For more helpful info about dealing with affiliate managers, check out:
& f8 A) h; v% f5 c& d5 mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( P6 Z0 X9 ?4 U) Q8 K7 |http://www.mrgreen.am/affiliate- ... iate-managers-want/* Q3 j: l) h, \3 \5 g+ ]- p. N0 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 j5 G) i B/ J8 i4 V: ~8 y; ^9 J
Set Up Web Hosting
, E7 u: q \8 U' AGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. ~& V3 B& C3 g0 O% _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% @/ L. e0 J! e; ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ e- z2 V6 |$ G1 j5 K* H( m) |/ N
whoever else is on the same server as you.
% |, ~8 B3 d% G- Q& z( A JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" z: m) q/ |/ @6 m1 N" S5 D% X
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, D3 d" U1 q) Qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 l; U( z; u2 n$ s# w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( k8 W# o; Z# i) w
house full of roommates (hosting customers).2 m a5 l0 `; l4 P7 V
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* u, a% Q) L) |- C ~0 v, `9 Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
' a7 a X% \' O! O6 S$ S; cfit.
* T- X W9 J s! H9 dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than5 o9 p5 ~- _. z- t, b+ X5 f" Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 e8 O! }5 \$ n1 W$ ftheir food. Everyone else's food in the house has less space to take advantage of.
1 S! F2 {5 t( FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For9 a3 R) c4 z M; _
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 I2 }) R/ P# m3 K7 v2 S/ z, ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ M( F% U* w! s5 h9 }! I7 n6 _inside the fridge to put their food, and other roommates can't come into that space. The server is/ D- v8 t& t- f: k; w/ R5 W
partitioned, so that each customer can only use a specific amount of resources at any given time.
& x5 @1 \7 L5 i" F: d) LA dedicated server would be like having the whole fridge to yourself. All of the server's resources- Q. C! A9 c$ s3 G, p/ I0 ?: W* q
belong to you and no one else can use up those resources. This makes it possible to serve much more
# E( \2 D M1 ?traffic, faster.4 f; j9 |2 K2 l1 ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ f g% G5 L( g0 R: C3 DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ X6 F# q: P; C" O" P) |8 X
here:3 j7 M, g, \7 V5 z& O$ T+ E! y7 p
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" C: V) i/ i, ~( P% u" [* c
VPS&highlight=hosting
; t4 w1 ^1 i& p# W/ UDedicated-Hosting-vs Shared-Hosting2 ?2 d& P0 A' x' D+ E; @3 N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 L9 t6 M/ J2 M* O$ Q
Hosting...Your-thoughts
& k [0 \; J$ s0 L+ J7 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# Z6 }, H2 y. CHosting Providers for PPV
- k$ Z9 \$ m' ~, \& JBeyond Hosting3 k& l% ?4 q% s1 h- V
http://beyondhosting.net/$ i( U% E. y- D! G7 L5 ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) h8 z5 v% ~) m1 R) a) @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; l2 ^" V5 W4 w! t- n8 a @3 zdirect linking with PPV. Also, these guys provide great support.' f8 u t% L% O! h& M
Prosper202 Optimized Hosting
7 u3 U1 o' D1 D" M1 ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( i$ w. H/ z+ T" a5 i2 V# X
CPVLab Optimized Hosting) d7 z/ S; G. A4 f5 [
http://beyondhosting.net/CPVLab-Hosting/9 i- w. [* u* ]9 _
Domain Names for PPV- ]2 p1 _: t+ L4 _
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 e$ f' ~8 ]' u( o6 z
where you're going to host your tracking software and your landing pages if you decide to make them.
& v4 s: n. ~7 z1 b5 }1 ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 ~9 n j7 l2 A7 T% K4 F0 R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% r0 g# n; ~5 q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* A- T, q: G2 W0 u9 Qterm or build a whole website.4 Y' P) I; ~- _
After you buy hosting, a domain and get those all attached to each other, the next step is to install' {/ {7 ~$ c& j
tracking software on your domain. This is really important, because it is necessary to track your3 _" D* | u$ o& G8 w" Y" m
conversions down to keyword level so that you can optimize your campaigns. Without proper& a* }7 \! G0 K8 c# W* m* H' z8 f
tracking, it is impossible to know what is working and what isn't.
* z) e& }( _% D5 K; l6 V( aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ ^ X$ P4 W$ ~! D) t' j9 i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, _$ [5 ?/ h9 |Prosper202
. }1 D- a: E' F# Whttp://prosper.tracking202.com/apps/
# u- p# T0 l+ z& {, s ^CPV Lab
+ ~ _% w+ Q/ E2 Q& @/ r% I- w" Vhttp://cpvlab.com/
8 G: T M" `7 A8 kCPVLab Help Videos) Z: _2 N. h- U- N
http://ppvlab.com/oweiw/oiurw/vdm.htm
& @" M0 }) j( K2 L8 N8 tAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an' f: \1 J. B W1 _- E8 _
industry standard.
# g7 U6 d* U) [9 ^6 y I: k5 q0 w. |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 S% x$ Q& [+ L3 P4 X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 w3 ~5 h% }6 h8 vgood support if you have problems with your installation.: ~9 X/ H/ [# n1 y! @6 e
Tracking 2020 s F- a. C. [) E9 a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ v) n3 v0 D9 O5 j r! q; h& b
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! W$ z' B6 l4 k" Warea.
2 @8 L4 J4 L* q& \; gIf you choose this option, keep in mind that your tracking software, one of the most important parts of
3 X+ P5 [8 y N! [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 C% C! s5 J# U& L# c& C! O& u3 p2 X
interface, and their hosting.
2 m8 l4 b; @! M3 T- XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ R0 r, ?7 E) ?8 T8 Y: i) Iand targets which you are bidding on. Leaving this up to chance in order to save money could' t! D: U' k* {9 |! M2 k4 f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' J# D! y/ f! ~. R$ ]' c6 Qwere using.
6 a+ J W) |! ]Choose An Offer
0 b* Q# ]5 n8 N) i) kNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ ]" c5 Z v+ [1 d' I2 D7 v# K& H+ W
Lesson on Offer Selection
) ~! F6 e4 N' D- c! U* t6 m8 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 D5 P; H+ v2 d5 `) Q8 rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ o. f5 f. h/ l$ k4 {, s3 D
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 v7 U H6 t3 C( f
LeadImpact as the traffic source.
# r- ~4 r; ^+ ^9 Z$ t" dNow the best way to learn how to put all of this together is to just get started. For some variation in
) b4 h: S2 z/ v; ?& j5 sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 a7 K2 b2 ]- O( z( f+ y
campaign.
& ^' |! ]% k$ ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 r" K, a4 E; z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, I7 V1 x' v( [# e9 o8 G- @
that all traffic is accepted.
1 Z6 i; A @9 G/ N& n n1 UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 R. K1 m: N o0 B! `* v7 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! o6 J7 u6 ~5 q9 K5 Oget creatives like banners or images specifically for the offer.
9 t& `/ l& C( U+ M7 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 \7 H% }1 Y9 G+ a* RBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 w. E1 l* B, j) F2 |2 E: L; [- s) t
track my keywords. Without doing this, it isn't possible to see what's converting.
9 X5 A3 w. J9 a- y5 DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: ?% L3 E3 Z4 s" l T- ?0 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" F; g! [- ^: R* y' Z1 \ C! r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& i# B7 B" W* R' Mbottom of the page:( f+ L% p- o, u+ C# ^% W, A
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* q5 ]4 _$ q9 U
Click on the offer → pixels → Add a new pixel and this comes up:
) J9 w( n U; R& \. K$ ]% b( {! iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 `; C# x7 d/ G5 M% v# v- rfrom your software into the box that says 'Enter URL of image to load'.6 y! I4 N; F; N4 _9 I" o2 t! x$ A
Once you do this, it should look like this: l8 q! E- ]: K. E- g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% O: Q3 y0 p+ T0 d2 R
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' D, s" q( Z- o: J/ {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* }- y9 U9 z `! H7 c0 `% U( k
Prosper or CPVLab.1 P; G. C& g8 s7 q) G
9 G6 Y4 p" g; l% A0 Z& U3 S
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发表于 2012-12-27 18:47:17
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