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PPV GUIDE [PPV新手入门][28页]3 W+ M- `0 w! c: e
详细的请下载电子书！
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/ d1 \& R P4 o. v' C9 I2 M' }Newbie Guide5 E7 P6 u- O: {
PPVPlaybook.com# d) s; ], G+ S, g
Tracy Shaffer$ M, b& K6 Q* C8 w; }, y( q% ~
David Ford8 V9 Y9 m$ |% W5 p8 A& |- U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
L( ?# S% {$ E6 t# aGetting Your Mind Right to Start Affiliate Marketing3 I7 l8 S `* N# g V+ M; r# s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* c1 Q7 j! [9 |" X) |3 e, ?- b" Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 t" [. f% g1 Ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# I' {$ P, u& m7 B& F
with any success, these claims are laughable and far from the truth.1 ]: W3 q5 j/ q: W* U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! \0 F! m8 V& S& ^$ A+ e4 M. vflow management. The main benefits are the low barrier to entry compared to other businesses, and/ H8 K+ z6 D. D) E( h3 X
the ability for a marketer to be a one person shop and make an incredible amount of money with low
1 |8 Q% ^( ?. Z* D# ]7 G- moverhead.
, H5 o: e; }8 j# f7 LThe winners in this business are the ones with persistence when nothing works, who know there's7 a6 ~# F# n8 i8 b
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 Z. c1 l" q; h* O t: ?; PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 G; }4 {, y/ a9 X1 i) [# vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: U" Z2 M8 h& Z4 w6 g" IMost of these things happen suddenly and without warning, and they all contribute to the amazing0 N- l2 p* f5 a
learning experience available to anyone with a few hundred bucks and the ability to open an
; r+ g. [$ _+ [# j' K/ @8 _advertising account." R# e7 e# ~9 i' }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 G2 I( L |' @7 I% i- U- _
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' p" V' r6 h! {' {9 J, Xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
K @, r- G3 a0 Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 Y$ j7 N# O8 P8 a
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 Y# n$ o9 ]; j% v. L+ t# gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& v& _9 \2 [7 j- m+ W8 Ystarted building., k* f! S* _ Y1 U7 n, N
Things you need to get started:
; K, @, C9 ^ o8 P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 a6 z \5 j& s
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 V: x3 y8 |( A, U2 |" J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& P4 L8 Y% H' C# x5 y/ w) v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 I2 u- A u1 E% d* JThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: `9 Q' n3 v' q7 U! T2 Y0 v/ s
with PPV.
) Y' H# O. d; H! Y3 s* gBasic Getting Started Definitions
+ x# R$ o8 H: f$ E8 ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 C f* P: C6 R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& @. N; Y7 F0 w+ U8 n& l' M+ c2 d7 C# A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ Y8 e, {6 b: D* }5 `- otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: k3 F C1 `1 @5 I7 nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ U/ P6 d; B& nreceives a commission on that product. An example would be the Amazon.com Associates program,
* v0 n+ {+ w- E. m8 O4 \& [* UComission Junction or Clickbank.$ Q0 Y; }; z8 c+ e5 X8 Z# b7 F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# h: _# T( B8 H0 san action like filling out a form, submitting their email address, signing up for a service or sometimes
+ `, t0 u$ {$ ]8 A9 _/ Gbuying a product. An example would be Ads4Dough or Neverblue.' X6 K! K1 _9 L1 Q0 n3 Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% G( y# v$ a0 F$ Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
! s" E2 ]5 K' Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 _% U* z5 `$ g& u7 a) ^right from the start can really help you.
* m2 [" [( W$ J! q1 V/ m" pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 m8 M f& t" e& P! j( Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 q, I1 W; q( b% ^6 j' u
view, starting anywhere from .01 or .015.
' Y. w# z6 t% X# n( hIn order to use this type of internet traffic, the affiliate can sign up with a number of different
; \/ O' D/ z' h8 Q! q+ `% e" _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 A+ V; z( ~- @4 [5 WMediaTraffic, and AdOn Network.
$ \+ m/ R' M' A1 XDon't popups get blocked by pop blocker software?
/ D8 Y" h/ c, X" z9 xNo. Popups are served in a new browser window as if the visitor had opened the new window
) s; H" a- o3 w+ T ?themselves.
; p/ |5 N% Q P! i$ ]1 ZHow many popups get served to the visitor?
/ ? U0 q9 B& h7 B7 gThe number of popups served varies depending on the PPV network. Some pop more frequently4 S/ h" ?- V1 T; @% |+ D7 l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. @4 a% W E+ ~serving this kind of advertising, so they have to toe the line between keeping their software
7 f0 C* a' N% e$ B. v/ Z' Z1 C3 edownloaded and still making a profit.
+ {4 b% a% F E! `8 n2 L1 q* @Isn't this type of software bad? Why would anyone keep it on their computer?6 p1 h0 _; g9 ~* U/ Q
No, this type of software doesn't harm the user's computer.: ^: f# |8 ]# j) X' [' v( a
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 z' f2 G+ Z/ Z7 y) o) c, C9 p
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 V5 X% \8 q4 _1 E( B2 \# C' R
that they can continue to have access to the incentive.* r0 q0 ?1 F8 g! F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( r o$ i2 w$ J& m
How to Get Accepted into a CPA Network
* E5 T5 {. J# F, `$ u9 \. p! pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. i3 r4 ~# w/ v% A
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ ~% I- ^2 v" j" p# ~2 Q( _
different networks.- }6 S, r& e0 P4 }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ g8 B2 H6 e8 b% p
application and be as specific as possible about your promotion methods. Usually some time after
4 q' U2 m- P! b8 |3 R: A% Areceiving your application, the company will call to interview you. The phone interview is a critical
+ ^; f; S i, H7 Lpart of the application process, and most networks will deny your application outright if they can't get$ _8 T: C9 F" ^& h% F; l
you on the phone.% ]/ i9 ~9 w" A5 v" T/ g
Often, the person who does your phone interview will actually become your affiliate manager after
9 v. N# e- l _3 w4 e& Pyou get accepted, so it's a good time to put your best food forward.. X! x* c& u+ q2 u6 r6 O
You might not relish at the idea of someone grilling you about your internet marketing methods over1 Q$ ~8 }3 H+ N4 \0 D) d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% h2 h8 I* y0 q% K! Y% aWhat methods do you use to market offers?
- i+ T ~' ]; n" t0 {Do you already have a website you will be using?/ h2 _; G- k; H. ^3 p7 I' F; w
How much is your advertising budget?% x( |* R W" d8 w
What other networks are you a member of?
* V/ Q8 ^; L. K9 x' a9 DWho are your affiliate managers at these networks?9 k/ v7 k2 v: ?' Z6 W4 B
Do you use social media (Facebook, twitter, etc.) to market offers?% P7 a; O1 ]$ E; Z2 q
How much traffic can you drive?' s7 s/ W1 }$ {/ i3 ?/ M/ \! r
Do you have a personal recommendation from anyone who is already a member?. o- o: ?' n' p2 E+ y
Once you provide satisfactory answers to these questions, the network will approve or deny your7 o& ^' r5 T+ |" a
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ q! h$ T$ r4 S' T. opersistent. Also, getting a personal recommendation from someone who is already an active affiliate- @8 t5 V* b" f8 y5 I6 M$ x
for the network can be helpful.
5 @! y5 }# } T1 G6 g. A% ^, [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: H* g: `/ o( S' m m+ @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( [# V u) S2 a' J* r
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 w8 d7 b1 `7 I$ A7 [, Mpeople can open a lot of doors as far as networks are concerned.7 m5 a2 I1 q0 `0 [
After You Join a CPA Network$ f$ H8 g- Y6 [8 t: x( L6 A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ j/ E( i& U; D# [9 t' B' Rand make an attempt to get to know them a little bit.
0 u3 M: H) u: U- D' z- yFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: l6 S( }& {: {, |8 [
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# V! d. k4 q( F/ E. J" n; D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 _: x1 W1 L, T8 g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 `# P' F/ J! c
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 q' z+ f5 t0 D I+ O
email.9 |8 _4 ?2 d- n! U v4 G3 a
For more helpful info about dealing with affiliate managers, check out:1 s' {7 S+ V% P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# n7 x+ X' t/ I3 m8 h1 [8 ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/( j% o) J0 ?8 u8 s. f8 O7 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* S& C! m8 z2 ~# E8 sSet Up Web Hosting
- O* j$ D& c' e; e9 t- i0 FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% D9 F9 P. c8 [) g6 h! Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
- v- o5 N5 t9 _' d0 ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ W% C" F3 e9 X/ _whoever else is on the same server as you.
! q# D% s! Y7 O2 {Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 u% Q, ~( }, U$ ^/ {6 g% s
enough that the visitor can't close the window before your pop up is even shown. You have about 37 [& t: w8 c3 t
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 u. {* J6 o$ F* KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 r0 _% T' u: Y) W; y/ M7 h2 o
house full of roommates (hosting customers).
) s/ l3 W; Y, S9 dIn shared hosting, this is like having roommates where everyone has no specific designated area inside. e6 f7 ^5 P- `$ a! o6 p# O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 q& a0 p9 R: Q+ P# O2 y U, ^9 c, K7 G
fit.
4 z _ f1 }2 O+ a* {) H9 J$ C2 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than# {; P: b* n3 z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" s/ p4 Q! [ n( M! d' o/ Btheir food. Everyone else's food in the house has less space to take advantage of.1 m' J7 V; F+ _0 x) g- f
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* e5 A" P' T0 v8 uany type of hosting this is a bad thing, and especially while running PPV traffic., E/ g) E3 V- F$ s4 Z" c& q5 O
In the case of a virtual private server (VPS), everyone in the house has their own designated space
2 O$ L7 u7 g0 _9 T: winside the fridge to put their food, and other roommates can't come into that space. The server is
& R0 } O( m4 A. S* s {7 vpartitioned, so that each customer can only use a specific amount of resources at any given time.$ O2 X0 A# @; f
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 I8 ^) V* @4 T5 T# h2 Gbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ A- T- K. I p" [; V! Btraffic, faster.
- X5 n# B* m# A5 i2 v \1 yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! e. i5 W2 V9 _, I" a: c; T; sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ O6 o I9 ~ I- k; _
here:6 X* r1 u0 G) y. S* W8 J+ S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- I, b" ]+ _1 k' F' P' M
VPS&highlight=hosting
3 @7 {- P3 Z5 `$ VDedicated-Hosting-vs Shared-Hosting6 _; {1 \& d' U1 ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ _# R3 l5 \+ n; F0 FHosting...Your-thoughts& }7 n* U- _: F! S1 e" `& x5 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. X0 |# a- r: v7 y$ v, k! DHosting Providers for PPV; f& o0 j4 k7 ^ z6 c
Beyond Hosting/ |, H9 I$ N0 A& w# W: V
http://beyondhosting.net/
: U$ { T# m( \( \9 C+ x3 d7 WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! p' E' }" e, N7 j0 m2 {receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- D6 |6 R' J- F7 ^5 Q' n
direct linking with PPV. Also, these guys provide great support.
' u5 x6 m9 H' T5 ZProsper202 Optimized Hosting
( J# l" d0 Q- A ^; uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' h, S$ B0 o* }" n
CPVLab Optimized Hosting
7 J. C+ u: Z( R- A: C6 {' f) ehttp://beyondhosting.net/CPVLab-Hosting/1 m; [9 i% L- h; U* Z6 A- J% A
Domain Names for PPV
7 ~1 E( @4 _, M" m0 m8 ^5 r mOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 K; _6 n+ P* i; Z- F! iwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 K- Q/ V6 ~; w7 ~3 f J+ nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. E7 _7 |- n b4 v9 N: q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 P& \' L! d- T5 R* W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' r" I% E. v9 G7 E" Q) d/ S, oterm or build a whole website.
+ E1 x- l+ i7 Q) j" A0 J; aAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) x9 o8 L8 M, X6 A6 D" Ltracking software on your domain. This is really important, because it is necessary to track your4 @0 u; b% U. j5 j
conversions down to keyword level so that you can optimize your campaigns. Without proper
# @/ ^) E, x4 p; Atracking, it is impossible to know what is working and what isn't.0 ^. J5 V# N8 ~3 z+ O `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* x9 v9 o7 K- B, {" S3 o: _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. {! u6 z& f( W3 D. ?8 D1 X; {
Prosper2029 ?& g4 _7 z) I0 [& D2 e2 O) ]
http://prosper.tracking202.com/apps/
9 C; k, ^0 F$ A6 |1 y2 JCPV Lab
8 W X' [8 s$ V+ I9 Bhttp://cpvlab.com/+ a! B8 A6 u1 g
CPVLab Help Videos
* h: {1 _% p7 Q; khttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 d: J* y" J9 y- V8 j) IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. F0 b2 v- P3 {7 M' `4 u' y1 f
industry standard.$ _5 V* L; D: G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 W$ T c7 K$ O' d! @4 w( iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! H, l7 y) B0 o: J. j! k
good support if you have problems with your installation.+ G% l# C% H7 u9 r+ K& z
Tracking 202; s3 S' V; i7 e% d0 ?
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 Y, v7 t {/ A: E4 q0 p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 u9 _# R+ u7 ?' Y$ |
area.
, m6 l% X8 a. X- C* i5 i/ ~If you choose this option, keep in mind that your tracking software, one of the most important parts of- H% Q) [; Y, p, D; { }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 T5 n5 n ?, p) b# P9 @interface, and their hosting.7 R3 ^. T4 w, H& ~4 q* g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. Q$ c. O- N* h7 B! H
and targets which you are bidding on. Leaving this up to chance in order to save money could- O8 D1 ~# S* n C6 W/ Q; J* T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& [( Y1 C$ a. ]1 g2 T6 A& Q. G7 M
were using.
: r" Z$ d! }4 h5 `! f+ AChoose An Offer
6 e1 w4 K. s& HNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
|+ V d0 }& L4 I/ W9 @: OLesson on Offer Selection
- ?( }$ l0 Y) G k# \0 Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
( b9 ~( Y) v( j2 L8 Y0 LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, n, f! z9 g! T* w2 y+ QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 n- O# O' F1 R$ K, x. Z8 ]7 X! G
LeadImpact as the traffic source.2 j! C. {% `& h8 i( U
Now the best way to learn how to put all of this together is to just get started. For some variation in
* }4 }: u y# K7 o! _' uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 e+ Q+ g/ T7 A p. R4 z4 B8 i6 m% S
campaign.
t- `9 D3 P8 v$ \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- U) i8 {+ j Z4 e' lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 D a, ^5 I4 D7 {that all traffic is accepted.
% {$ t o0 \# @. U+ u- U7 sFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% R, q! G! d, B: fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; M9 ?* m, j2 f; I. ~$ ^
get creatives like banners or images specifically for the offer.' r' C( v- W) t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 y$ J% e4 v: [# n. \* ?
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 J U: H0 W( R" qtrack my keywords. Without doing this, it isn't possible to see what's converting.. H$ j' |7 ?5 C- X7 j6 Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 F7 U- k L2 e% G1 N1 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% ?/ v& q. t, ?6 jIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ }1 v4 r3 G/ G# p
bottom of the page:5 v8 i6 b3 m, {4 i0 I, v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 n) |% {$ _' M q
Click on the offer → pixels → Add a new pixel and this comes up:* \( z) i! B0 f' C" \! Z6 o0 u
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) O U+ a5 H0 N5 B. w* d
from your software into the box that says 'Enter URL of image to load'.
' Y9 [3 f8 L0 A/ w" kOnce you do this, it should look like this:- t4 a, X: |- l* _; P% K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 H; `" W- U2 y) G5 f; p7 j) Z# Z0 ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: @7 A$ \( h$ w2 y- L% p- A. h. i5 H
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 `9 }2 s! \* N4 y: T1 \3 H2 Y
Prosper or CPVLab.
, f0 ^# }# ]* k2 F& I: n! A9 \- p( {6 o* @" j3 W! h
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