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PPV GUIDE [PPV新手入门][28页]- ], M. e7 ~, |0 |1 g
详细的请下载电子书！ J6 ^" [3 f7 O, J9 r2 u
3 F5 d* e# j% K+ q0 U- t) I5 a4 y M" y- q* @. a
Newbie Guide
# b% S/ _8 U, H. `5 u, TPPVPlaybook.com
, A+ k- O' _3 n- [3 d: bTracy Shaffer
* r: J) ?& C% ]* c& P9 ]David Ford5 [% O' @! B0 v5 A* M3 z( o' T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% [( d- ?1 H; t3 @. }, g* ?- @% ]3 t' r
Getting Your Mind Right to Start Affiliate Marketing# c( X [' w, F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% b( ?- r# V% a& |3 {& jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: j3 o* i+ K( X( |4 Byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ _4 q3 |: p' h. uwith any success, these claims are laughable and far from the truth.. z" a& y3 h$ h& \6 b, F
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- E) P, H( @2 k7 W; l' @( i O
flow management. The main benefits are the low barrier to entry compared to other businesses, and* W' u+ ~4 I, u! |! k( S
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 d- ?3 ~+ |' i- C6 Loverhead./ l: H2 ]9 c' m7 F+ U7 r
The winners in this business are the ones with persistence when nothing works, who know there's
5 H( X% q$ @/ s- a- `+ rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. m. f( o( t( o# H GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* `, ]! W- h! S' ]# R+ \+ Y) @$ ~; bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 Y+ i. s. U: o5 A2 N b. S5 a
Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 @7 J; F- a- h& {2 T; xlearning experience available to anyone with a few hundred bucks and the ability to open an* B% ]# n! C- I! X8 R
advertising account.
+ O, m7 ~# [7 sYour competitors are willing to work at this around the clock. This isn't a push button, instant business
4 D& S0 }2 e! l5 Q2 pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 T- |% |6 e5 `$ ~& w# l3 ~0 qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' _' g' \3 ^& ?% E& _3 Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 L3 w% W1 t, g' D7 q9 I) D# S4 zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 a0 H. [/ j6 \6 U& M& V9 V% Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get( r( \3 n) Q$ f! W/ `9 e# A( O
started building.$ t. d1 L' g& t: t0 Z
Things you need to get started:
8 e4 Z# v) }* A8 S5 ?* k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 r3 v2 N& M2 s4 }4 L b1 k% ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): \7 i" W* U* L& d5 [2 n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, q; W5 T2 ]! R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& G+ j6 g x' _% X8 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
. W/ r0 l3 w* F n$ Uwith PPV.0 X" y5 a1 Z5 M" w# G
Basic Getting Started Definitions) |# L4 z, t7 z, \& C; x& S, i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ U, Y) v/ x9 } `
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 p' Y" N! ~* F# v4 V/ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 \4 ]; L D" |7 d, n
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 q6 U0 F6 H0 |" `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 f7 B* c; u4 K4 K, N0 f2 u greceives a commission on that product. An example would be the Amazon.com Associates program,/ E) x5 g# t8 Q* T( j0 c0 N
Comission Junction or Clickbank.
' D* P$ U1 _1 D+ Q) ^6 ^' [3 nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) E: t, u2 l- H& ~" e
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 H$ v- J5 ~+ W4 `" c9 l* o$ U7 I
buying a product. An example would be Ads4Dough or Neverblue./ { n2 K/ E1 |" _ ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 o( \! M5 I* J% _5 Aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else) b' x* m' \9 `$ s- p9 I& i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( d8 Q7 _) k. v: O
right from the start can really help you.- _) ]# p4 ^; n% ]+ w+ b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) y' b7 |7 }, w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per. N( p; C6 V" b& V" j6 N
view, starting anywhere from .01 or .015.
: X8 K' @9 w: h% g$ A& lIn order to use this type of internet traffic, the affiliate can sign up with a number of different
4 C: E$ y6 ~2 g! l; J- `3 l* Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' r1 m- U& K" s+ t; n& jMediaTraffic, and AdOn Network.
; j" D2 J# G" E$ k, R3 v& c$ `8 oDon't popups get blocked by pop blocker software?. d8 y( U* o6 c/ x8 O
No. Popups are served in a new browser window as if the visitor had opened the new window; @" `# U. Q2 h- @$ T# b% y
themselves.
& ]; v/ d, M$ L3 oHow many popups get served to the visitor?7 l/ R0 v% A6 s& X0 t2 x
The number of popups served varies depending on the PPV network. Some pop more frequently
$ p0 x) V9 ?1 E: }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% j; \( O- E/ o6 A2 e; m9 Lserving this kind of advertising, so they have to toe the line between keeping their software
3 e" |) z9 r- F1 u7 I/ K! Z- ^downloaded and still making a profit.
/ ?/ ^" H: B; \- F3 F. ]Isn't this type of software bad? Why would anyone keep it on their computer? l, c8 {$ K: c z w
No, this type of software doesn't harm the user's computer.
4 G' {6 W% @7 u$ gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ v/ M8 s5 u& P7 Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so' [. P! J' O' l/ [% |
that they can continue to have access to the incentive.% G, w, U: h p& G. P; Z+ k3 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# k; g1 b7 h0 O( y2 U0 XHow to Get Accepted into a CPA Network
- z( U8 y8 Q* SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" x2 l1 g! O l8 c' b4 n0 Dto start looking for networks is Offervault which lists offers and lets you compare payouts across
* Y6 |2 b# W8 F5 I- L/ mdifferent networks.8 _4 [& ]8 d+ z! M/ U
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 ?$ g/ f) Y9 D5 i; U
application and be as specific as possible about your promotion methods. Usually some time after
; e) d3 v& o7 z* W4 ]$ P4 wreceiving your application, the company will call to interview you. The phone interview is a critical
1 T, k' z& l; y3 X6 x: Gpart of the application process, and most networks will deny your application outright if they can't get
& p1 W2 z9 R9 x1 K" c& Pyou on the phone.4 { I* U% G: g/ z
Often, the person who does your phone interview will actually become your affiliate manager after
) j9 K( ^& R* b2 S9 xyou get accepted, so it's a good time to put your best food forward.
. ~$ L. R4 g& @1 C( UYou might not relish at the idea of someone grilling you about your internet marketing methods over- O1 W, A- p, i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ e! l2 @. C, X6 p2 r) \What methods do you use to market offers?
! \) b2 `# ]* ? g- s" U, zDo you already have a website you will be using?" A# s4 r* u1 B6 |
How much is your advertising budget?
, M. G# g; H" EWhat other networks are you a member of?
6 x+ Z* g9 {' O% X( U$ s- Z5 N( FWho are your affiliate managers at these networks?
) ^$ x% C4 `; r5 G- ^+ k& T( G4 {Do you use social media (Facebook, twitter, etc.) to market offers?; Q5 A( _$ L# @4 y3 Q* `2 I* k
How much traffic can you drive?
. m( J$ A, k/ A& I' N) b& hDo you have a personal recommendation from anyone who is already a member?' X; v, R/ M! g+ _
Once you provide satisfactory answers to these questions, the network will approve or deny your8 e: [6 B" D& U- e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ v3 D5 S& u# tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 |9 M1 p; A7 H7 {) G) K
for the network can be helpful.
8 M) j- e/ b$ ^9 B; DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ C: \5 T& \6 G, O( E1 b/ d# ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ ?4 {. h) w, \. P. q7 H' rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) C! \9 a, D, ~0 Lpeople can open a lot of doors as far as networks are concerned.
+ @7 g: g, W5 Y1 y5 TAfter You Join a CPA Network
1 M3 x& e2 }7 L$ y! t' S# c6 aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( Z0 c% R& h4 w6 r' J7 V: s& ]
and make an attempt to get to know them a little bit.) s) |1 \' k; I& j8 A6 z; _5 I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their j1 O2 J. ^9 U r T# x8 V
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ ]% Z2 N8 f, h; N1 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 O# }& u+ m, \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 O K: O" n! M2 M$ ~4 {. e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% t: L# A/ f' p$ i, |
email.8 o: S1 h$ p' ]6 F* Z/ @( @
For more helpful info about dealing with affiliate managers, check out:! o0 K: f9 V( h$ V2 I9 O
http://ppvplaybook.com/blog/musi ... -affiliate-manager/; T1 q+ \/ U6 b
http://www.mrgreen.am/affiliate- ... iate-managers-want/) }! E: U1 `& o, k A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) M& Z9 e, \( z# WSet Up Web Hosting3 [4 Z# j9 X9 {" F9 i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 D! j( ?4 X# W) y% |. q5 ]6 rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 c! S3 F# a" w; }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 O; w4 G$ B1 i1 a0 B5 e0 U
whoever else is on the same server as you.7 N: ?# j0 B; L; ?0 c7 J
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: h% y% F# ]% e. x: C6 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3) v9 z1 U; W! s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; Q$ c( C% ^7 ^3 w# V* KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, E5 |# _4 K, {7 E6 u0 Z
house full of roommates (hosting customers).- _. A8 h& Y7 o; X8 S* D( D r
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 ?" Y% q! U1 H3 n' i! E, [; ]8 m
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 O% l: u* d% \* ^fit.
1 B1 F5 j0 l% h9 M" S6 PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 g' N; k# T! M1 a% ~
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) U1 w; x$ X% D: s4 w5 S% o0 X3 y' R- ctheir food. Everyone else's food in the house has less space to take advantage of.
2 Y# `' {6 K" W7 }If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ b! x3 b: R/ l* a; p! O) t. p
any type of hosting this is a bad thing, and especially while running PPV traffic.
. u) B: z7 M `' e3 }In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ K; K- o. Y' C3 y! \) Pinside the fridge to put their food, and other roommates can't come into that space. The server is! e2 R2 ^8 A( U2 n
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 V) r" [( a. d4 v2 N7 g8 S" CA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 V2 ~* K0 V# N6 F9 {9 S
belong to you and no one else can use up those resources. This makes it possible to serve much more
0 Z' s. e* D3 B7 Z6 W* Htraffic, faster.8 J9 ]# U: T; J' j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 ^; j! A: X( ^: z# ~ @Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
j0 c% T1 d4 @4 ^+ M3 Ahere:
1 j4 X1 v6 w+ d" ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( V; u' U3 t+ M1 ^- w3 P9 z- ?6 {* @VPS&highlight=hosting
$ U3 Q8 l0 u2 ^. Q' T% r9 a+ IDedicated-Hosting-vs Shared-Hosting7 k4 `* l6 t7 H) V) g
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! H% ]1 |7 [4 L0 j, ]
Hosting...Your-thoughts- |$ O o8 X( p2 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" z$ R- F) f8 `0 K* U( D7 r2 Z' ~Hosting Providers for PPV! e; l1 s) Z- Z( f
Beyond Hosting
: [( t3 m2 H) n% X7 |7 Shttp://beyondhosting.net/
0 A) h8 q J0 Z+ sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 C8 A3 V- z5 j. c: _* Treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 J+ X' p( Q2 T/ Wdirect linking with PPV. Also, these guys provide great support.! G$ T; }" N* T- r# y9 \
Prosper202 Optimized Hosting
" n$ c; H/ O5 N$ ~- B4 Khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 @+ J. X( n1 I L
CPVLab Optimized Hosting
; f6 m+ B! D" f. @' V3 }6 p7 Q4 |http://beyondhosting.net/CPVLab-Hosting/% _ z9 V; C' \ e5 A
Domain Names for PPV3 v: b+ n$ s- j0 L, N. C6 `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; `, f+ d/ E; W1 C( D" }/ t3 g
where you're going to host your tracking software and your landing pages if you decide to make them.& {$ y1 a- H7 S, D( T
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 m) |0 g: a& Z: E* [$ `
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* {, j `+ ?6 K9 l9 B" j! o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; Q7 R# P2 j4 k5 Mterm or build a whole website.0 M# I) d- e- n3 |' ]! U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 z" b' o5 u5 O R2 `tracking software on your domain. This is really important, because it is necessary to track your
$ i- b9 [+ y. c# b. wconversions down to keyword level so that you can optimize your campaigns. Without proper' p- o9 X" e. z w' f3 b
tracking, it is impossible to know what is working and what isn't.% h$ `) _. N# ?- V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 O$ S8 R# N: Q9 M" a1 Yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* N) X: `. J+ d: {2 u9 t2 l: E5 HProsper2027 o) p/ z6 Y, o% |5 z
http://prosper.tracking202.com/apps/
& X* s5 Q# k# ~$ r$ j- T4 ^6 S- n; gCPV Lab
1 T: n; H0 X9 y# I0 }* k* ghttp://cpvlab.com/
; F/ \. T+ Y7 W- h$ \9 b/ XCPVLab Help Videos/ z' k2 O' ~/ D
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 t! b7 \5 [6 j& EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& J7 H& w' c% n t; H& r# f7 e7 N- p
industry standard.( r, h. E0 A5 w; e& ~7 z. m; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 t/ S2 ~! M& d+ a
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. P$ O2 w" q" ^8 H% k9 ?& Agood support if you have problems with your installation.
: j5 Q" G- \) BTracking 202+ p" S" v; K) p% t. X: z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. w, l0 ?* S9 B. G5 ]6 a
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. K+ H3 ~9 v- f- q7 v% K3 Y; H
area.
0 m2 X. b1 b) o0 LIf you choose this option, keep in mind that your tracking software, one of the most important parts of0 r0 W; M9 J& p, X: [& r: t2 U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% N3 S2 q- [/ p) o( z2 u: s' _interface, and their hosting.
/ w7 t! K/ P! P0 z# KAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* g! s- k+ J$ p3 F! i
and targets which you are bidding on. Leaving this up to chance in order to save money could
* X9 B0 O s9 Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 x i8 i. t2 L0 i* S# T3 i, Rwere using.7 a- Z: y3 J$ \7 l
Choose An Offer+ @1 e7 P: c/ Q3 }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% l0 y# l" |' _/ m7 c! ^Lesson on Offer Selection
m n8 M( R9 b7 F; xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers3 K- C% E$ c; X, j
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 }. i. T, z! G( A9 ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 f1 e* K) B* w: P. s+ J4 k& _* kLeadImpact as the traffic source.
+ H* @1 Z5 m* xNow the best way to learn how to put all of this together is to just get started. For some variation in
# w' |" a" V% \6 _) g( R+ i2 xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& x% x% y, G' R7 k' ~campaign.4 `7 b% P* q& ~ G( H- M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 k* w6 I3 h* l+ i! e% k, o
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 D4 n4 B, j3 D, b( b8 g$ I* [that all traffic is accepted.
! W; g& b6 p! p+ aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# x" T( T( J) fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" T' F- S: r3 f- b0 R) O* i
get creatives like banners or images specifically for the offer.4 L, b( n0 w" [+ P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ @7 K W( n* o$ i- X6 o2 \
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; q% B4 g1 x' v3 K: k
track my keywords. Without doing this, it isn't possible to see what's converting.
: a. O, y$ p% A% \" @* oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- g" @. l- x) h; O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# H2 M' ^, S1 bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; c3 h U ^7 S( G: l; Kbottom of the page:0 L2 I9 o7 ]& K9 \# h5 [
Next, I have to cut and paste this pixel into my offer at Ads4Dough.. H: c) V) C# m" U; \5 v$ e
Click on the offer → pixels → Add a new pixel and this comes up:
% k' O. }$ [5 z5 _- rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 t i+ J9 Q+ }1 R& _9 [from your software into the box that says 'Enter URL of image to load'.0 {/ n7 v/ ?& s; A) {9 B
Once you do this, it should look like this:. w) _4 Q# a2 Y1 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 @' D' y$ t' hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 T$ q5 p" r7 [5 i
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 i# U' g% q1 J* E) M% OProsper or CPVLab.
: k A9 a& s+ ^/ j. T( G
: P3 W/ ?; n `; \; z0 | H9 i |
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