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PPV GUIDE [PPV新手入门][28页] h% u+ Q( Q W& W( F9 w
详细的请下载电子书！' E2 c: Y1 c% c# b& ~ ^: S) d
8 X: g) ?# `9 z, R) V2 t" W- w E h# R( O& z
Newbie Guide
' d- y3 Q6 s; i- l6 S3 n8 \; \PPVPlaybook.com
8 l& J7 v' i; n b; zTracy Shaffer1 g$ G% Y1 Z* N, o% a ?+ T$ @3 H. D9 v
David Ford
~$ B2 o7 M* d9 I1 s4 z# N! Z" o$ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ b# t. ~8 ^3 x0 d
Getting Your Mind Right to Start Affiliate Marketing
X6 Q0 c$ C9 `9 CThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 R7 g4 U) A% N+ }: E# yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 @- z4 S" ^" |+ F, L ]2 V0 B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) v/ D% J5 F( [
with any success, these claims are laughable and far from the truth.* h6 @4 d+ V$ l# K3 T/ N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 [7 a$ _$ M' U1 n0 u8 o) G+ ~5 P
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( I( F% [8 ?1 K$ n- \the ability for a marketer to be a one person shop and make an incredible amount of money with low1 G1 V8 R$ g* z- K. z( N" `
overhead.6 o0 F1 X6 C0 v4 w
The winners in this business are the ones with persistence when nothing works, who know there's
: v: ~/ i1 J" \ ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ p u- y* b5 O# ?7 O) I) kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
- n. k! t$ }- X) ?% O% K! mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 }- u; ~" T+ p1 f, I
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 g" u# w1 b8 l* ~% wlearning experience available to anyone with a few hundred bucks and the ability to open an
: s! s5 \& f0 o8 H4 O& }advertising account.5 G& ?/ k( j; h* `& @$ T W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) ^, H2 z; d9 @! `2 t$ B, c8 xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ Z% {. E; R( i* a* s' \) S9 Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% V0 n9 y( q% F: s' @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) E' ]9 {/ _; S1 t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 m# L# d7 ^7 a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- y _5 i- @, S) [' i" T$ E
started building.
3 l* g* q, }2 h) ^# ~' @) pThings you need to get started:
# K' B: B5 {6 ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). ]: D( Z* V/ \; ?1 ?
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ ], W( j) S' @6 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 s. G. n. z0 @& m4 b3 N4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* F0 {& F; j( t4 QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ z) _# P, R! E. J2 v$ x0 R8 Kwith PPV.+ K4 H& Z+ d( ] D4 q6 a8 T5 M7 I
Basic Getting Started Definitions
- D" D& K" f: f K- y5 `Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ q: B3 o1 W5 A0 Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# `; W8 ?4 g$ c8 s( b0 T- f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) v2 F! s" D: Xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 p4 d* v* t$ T9 R* r8 |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 O. R& D/ v: V* L! Zreceives a commission on that product. An example would be the Amazon.com Associates program,/ r% ?: r# C8 m7 K8 Z3 U8 n( l, W9 {
Comission Junction or Clickbank.
2 m9 O1 d2 m6 wCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 D B5 q9 P9 P& |0 P+ U. h( n
an action like filling out a form, submitting their email address, signing up for a service or sometimes: i7 o2 B9 _. b
buying a product. An example would be Ads4Dough or Neverblue.
: m. L2 I0 h$ K- C" P+ @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- T. j& w/ m; C0 ]. H5 Eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; u/ @+ H3 H9 x: d* a3 a+ L; @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ J2 N* s; D- @# }right from the start can really help you.
. h( L, k; O% ?' N) IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& N4 l O# J. G6 x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* P$ Q# H7 O' @& ?$ r
view, starting anywhere from .01 or .015.: a. ~, [& y5 B0 z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: l1 C+ }) U6 M* ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# \% W# d2 H) KMediaTraffic, and AdOn Network.
( b, Y( }6 u8 u* l( GDon't popups get blocked by pop blocker software?6 x8 d0 U: t+ B3 ~ Z$ @$ n
No. Popups are served in a new browser window as if the visitor had opened the new window
: P, C, t2 J S! S6 cthemselves.3 t. g7 X* Y: \! r, u3 E/ S- T
How many popups get served to the visitor?* t5 L' }3 n4 s6 V
The number of popups served varies depending on the PPV network. Some pop more frequently, j6 t) b9 B& i% W
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- b5 u* X# Y9 y9 g Oserving this kind of advertising, so they have to toe the line between keeping their software" S5 P* F) |6 P& z U/ }
downloaded and still making a profit.
% u8 t% Y8 ^6 L, ]9 aIsn't this type of software bad? Why would anyone keep it on their computer?( i' c3 c0 A2 Z$ Q! p5 o
No, this type of software doesn't harm the user's computer.) O7 h/ G) v& v2 c) s+ |, E' F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 X2 l3 _' Q" D. n
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" l& a4 @$ b! c G! h4 j( @that they can continue to have access to the incentive.) b4 ~, [: Z+ j- \0 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 I" y/ \& |) T6 q
How to Get Accepted into a CPA Network
' k0 f0 l5 |' ]' q9 yIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( F4 u' z! c( w
to start looking for networks is Offervault which lists offers and lets you compare payouts across% Q1 M; T$ W- A9 t" v
different networks.6 m0 \- O; `5 T J
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% X' ~+ M; T1 B# \8 g0 a
application and be as specific as possible about your promotion methods. Usually some time after! {7 u; W; P" ?; \5 @
receiving your application, the company will call to interview you. The phone interview is a critical* G0 P+ d) t- ~
part of the application process, and most networks will deny your application outright if they can't get. ?/ ~; N" \- ^1 D" j
you on the phone.
/ P) J. @: S! ?: R% U5 ~4 ]Often, the person who does your phone interview will actually become your affiliate manager after
, D/ t3 K! ~9 H& _you get accepted, so it's a good time to put your best food forward.% q4 T, s: J5 h: n! o! x2 |
You might not relish at the idea of someone grilling you about your internet marketing methods over$ m5 O. l1 }+ f# T
the phone, but trust me, this part is critical. Have answers in mind for the questions:& h( C5 z. `1 y
What methods do you use to market offers?( e" |. A8 B1 [
Do you already have a website you will be using?
/ D9 S' J* t9 \$ W* u- d+ L j, fHow much is your advertising budget?
/ J2 p+ ]/ ^; U, X" |; wWhat other networks are you a member of?4 u1 S1 X1 x7 ]# x# ?, M, g, h
Who are your affiliate managers at these networks?
$ }/ x) Q" ^$ Q; Q; b* O" rDo you use social media (Facebook, twitter, etc.) to market offers?
- @# o/ t A) l1 h) o2 K' N# O6 zHow much traffic can you drive?
% H7 v( X* z8 e: UDo you have a personal recommendation from anyone who is already a member?7 x' U0 G, Q4 a0 }' a# T: M4 \
Once you provide satisfactory answers to these questions, the network will approve or deny your, ^1 k* k2 Q$ N) y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; H$ K. G& O( b, z `persistent. Also, getting a personal recommendation from someone who is already an active affiliate S4 |1 M: _* O5 @3 H
for the network can be helpful.$ Z- e& d+ v! }4 v7 x; N
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 k/ y$ U& J& N \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% }" P. S7 A( t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) F7 ]6 T6 k3 e4 Hpeople can open a lot of doors as far as networks are concerned.
0 X8 D. M% D( GAfter You Join a CPA Network" Y: t# s4 m9 D2 g, K" b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 e ]" l( B0 j* u7 c2 t" I8 Z1 E
and make an attempt to get to know them a little bit.* o# ~8 Y+ m* T0 `. K! m/ x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. j7 {. M' k9 l. G1 U/ m7 Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get
) U% Y: x/ M# i7 ?: @: C1 |. ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 b) l) C/ \5 V0 C/ Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& v1 G4 p) ?# `
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, D/ u, J4 ]8 r$ A, k* D) Vemail.* ~, u( P+ S' o7 N' b
For more helpful info about dealing with affiliate managers, check out:; `' G: x% @# K) o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; a; ^2 C2 j1 \+ l3 X* a+ rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/% F; i2 \' z0 u& ]6 J3 d. g% |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 v+ A/ R! t* s) o9 e# D, o0 cSet Up Web Hosting) O- W$ E( Z# j) m$ z8 i' o
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# ?, l- E6 L( Z" B" _/ J* Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
. ]* u C4 R/ [6 W" q' yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 a: |5 i8 v c- Q) Gwhoever else is on the same server as you.
) `1 b( X0 \$ N. V1 |4 p) {Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 O6 l7 r: s8 m1 _. Wenough that the visitor can't close the window before your pop up is even shown. You have about 3
: L! m9 m4 b0 Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 B( v4 C7 R- L0 a: M" KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* C" p! Y8 J* \2 I2 l; q
house full of roommates (hosting customers).
s3 B0 e( J: a5 P! R; BIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ T' K% V: U9 c9 G1 h0 v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- H) g0 I2 I) O, I8 v( F
fit.4 a; N# R6 T1 h0 Z' R: Q" y7 q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than( a6 s0 c9 U/ A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 K) K2 G& M- `3 i
their food. Everyone else's food in the house has less space to take advantage of.
7 } y6 d, c2 S5 [5 Z! [. D0 W9 ~If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 ~- ^; B+ F4 @1 a O% M
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 B* w) f, P# uIn the case of a virtual private server (VPS), everyone in the house has their own designated space
8 d% \+ {+ G! k( t' B3 X' U/ Sinside the fridge to put their food, and other roommates can't come into that space. The server is
3 ~( i# T# g* L( J( d2 ppartitioned, so that each customer can only use a specific amount of resources at any given time.
* A5 K7 {4 I3 `+ K( I% LA dedicated server would be like having the whole fridge to yourself. All of the server's resources) [/ t7 E* i) R4 Y: n3 W9 p
belong to you and no one else can use up those resources. This makes it possible to serve much more
$ [. K. ?1 P0 ]+ }traffic, faster.( @$ G! V K; k6 ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- B( g* q8 j' s- {+ |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( }( N8 C$ U" F" l6 D* |* a: M! C; Qhere: q E2 y- L) {3 y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ f/ C2 v9 P1 c- r
VPS&highlight=hosting) m6 \ ~ Z+ f7 g( j4 j8 ]! C2 o
Dedicated-Hosting-vs Shared-Hosting2 s" ?8 V% ?! E& m; p0 }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" F) m, ]! _: L% m$ O" aHosting...Your-thoughts7 M1 |8 T( g9 E/ S8 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" b8 q) q- G; [1 uHosting Providers for PPV: P0 @( o2 @* ?* [9 l0 O0 Y# X R
Beyond Hosting
( z: g" E3 T9 ^4 k+ A3 d7 @http://beyondhosting.net/1 l* K) _: }) e( R& d% i0 ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ l, k U# p/ w6 _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 e3 h" Q; @$ W9 J1 E6 q ~! `
direct linking with PPV. Also, these guys provide great support.$ G: ` u9 S+ c* h6 l2 y
Prosper202 Optimized Hosting
`/ r1 t7 [8 J+ ~' K% o+ g5 ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 ]- W8 `# I6 j$ e( u B- o! VCPVLab Optimized Hosting
6 c( W9 u2 I2 |2 x0 x) ]. v' Khttp://beyondhosting.net/CPVLab-Hosting/6 o& x+ E0 o: n$ @- U$ _+ j7 P2 L
Domain Names for PPV
5 H, u* c# ~# ]9 X/ j( j4 xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 u+ z4 g9 c H; I7 e- z& Ywhere you're going to host your tracking software and your landing pages if you decide to make them.3 D7 |8 ?% o+ Y! C, p' t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; z1 [$ T" w) R/ W9 Tbland one is fine to start with, to host both your landing pages and tracking software. The .com,5 x' N5 v6 Y9 H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 u S/ ^4 R# Mterm or build a whole website.% Z; u3 r9 ^5 h
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 c' ~9 k# D$ N# [tracking software on your domain. This is really important, because it is necessary to track your0 ?% m3 v9 r) C7 }+ {! R' o" G
conversions down to keyword level so that you can optimize your campaigns. Without proper+ g( B# q" R, v% E2 J
tracking, it is impossible to know what is working and what isn't.
" x# S. N8 i5 U! yTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! Y! b1 [. X5 m& ~; z) S1 c
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 f+ E o. V4 X: GProsper202
% b Z4 E$ R, z) y! y% g( bhttp://prosper.tracking202.com/apps/
& B: I+ S' S! _CPV Lab
* e1 l) j% ^+ k& [* dhttp://cpvlab.com/* a& ]% v) t% F; Q
CPVLab Help Videos: R+ b' W$ V" ^+ K- M9 H. q
http://ppvlab.com/oweiw/oiurw/vdm.htm
: Z6 r, U- p- L1 x- U1 W! K3 O" ]As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" c6 \8 Y6 A( c, O- c% L1 \* Lindustry standard.) d) f) U4 D% H9 R1 p; h n: C9 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( ^3 L# ], @4 O- ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% V7 y5 \: G2 G
good support if you have problems with your installation.- G$ R4 Q" f$ ^, i) b" v
Tracking 202; K% D! Q4 a0 W0 A, m& h# M# n- B( _2 [1 y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ Z. v0 m$ G. H
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* Y) m$ I9 O* F0 i# Narea.
4 r: F0 K$ T/ K- P8 T0 [: lIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 @5 ^) H6 i/ l2 O$ }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# s! y6 H0 a# vinterface, and their hosting., B8 `( }) L" h3 q) n5 I3 H/ Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& E5 T/ ]: S M" O! b' `* M. m# _
and targets which you are bidding on. Leaving this up to chance in order to save money could8 ^6 d+ b! ?1 S. }3 @/ U9 Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 X. T+ R0 J. q+ ^were using.
! t8 _7 s' s! |# q" I8 T9 zChoose An Offer
5 Y% d7 p& \. b& r+ ENow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. u$ G% _: c$ q4 q: b9 V1 h8 _
Lesson on Offer Selection! n8 Y, P* v& \2 d
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
& _$ k& k' u+ n/ EIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- d8 B( f- T& \0 ATo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using U+ r. |) a' H$ A: @
LeadImpact as the traffic source.
7 p/ w9 D7 [7 H" `. Z. dNow the best way to learn how to put all of this together is to just get started. For some variation in
) y: T, W6 w6 `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 Z0 d$ j3 p# c: L
campaign.
# _' \: P g9 K5 a* C! JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" k9 O9 H9 m1 z+ _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 y* z; S6 A3 j* ^( Q
that all traffic is accepted.
$ V0 }! ~" ~0 p/ |First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 ~" |2 Z* J; s. D& ^( @8 X5 j$ lThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 U) c6 w& k. B; K3 uget creatives like banners or images specifically for the offer.
3 Z( o7 I$ {. n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- a' E6 L- ?: E' ?# i, e+ h
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 R Q3 a! ]8 `1 v( T
track my keywords. Without doing this, it isn't possible to see what's converting.
/ M4 K4 M+ m' d% UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 E8 m9 M( ]4 w5 Y/ a2 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" {2 g9 z+ V* M1 t& dIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, e# b7 c& g& E
bottom of the page:+ [! }9 D0 [) }0 F% L
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) k" a5 G& @/ M7 J+ ~
Click on the offer → pixels → Add a new pixel and this comes up:
/ r0 _" ~$ d7 R9 Y+ d- p" w: [% jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ W4 z+ }9 F7 P0 H- Sfrom your software into the box that says 'Enter URL of image to load'.
" S4 t. T2 N3 O' kOnce you do this, it should look like this:7 E5 g. b9 _( I( s& l5 F6 Q& Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( M* C6 z+ R" X' i7 u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* @" n z$ w6 w$ S# K# _' V2 RNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# S) y2 U, y: A7 c: K1 G8 d
Prosper or CPVLab.
1 @) M3 p- A, @+ S! S# v+ I1 Z
+ k6 Z" |# `/ x* ]. T |
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发表于 2012-12-27 18:47:17
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