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PPV GUIDE [PPV新手入门][28页]. m) i6 c9 q( e9 r8 g2 u
详细的请下载电子书！; ]* L/ _! n( p; D0 e9 n7 Y, R, ]
: O$ ]; `& c1 `+ o) _! Q
5 C& ~& D2 {4 s- G& z/ i- u/ FNewbie Guide
L9 W V8 ~3 h! F' s! zPPVPlaybook.com
* ^, \! {$ u9 kTracy Shaffer/ E% J$ s c" \3 Z, i
David Ford
, \* I) M" f- m% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* H D5 F! F: Z' G9 e( aGetting Your Mind Right to Start Affiliate Marketing* w! ~- D; D/ ]" r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 T) D: F1 r" |4 _3 }7 lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# B" e% R. P6 ~* l3 G& B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ s7 ]( ]4 X' Owith any success, these claims are laughable and far from the truth.
z: { d! q/ v& v I5 \4 uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' O0 _2 s" x- H
flow management. The main benefits are the low barrier to entry compared to other businesses, and
/ f# \# u0 I8 bthe ability for a marketer to be a one person shop and make an incredible amount of money with low; T! p6 Z$ j, u1 ^
overhead.
k/ C2 E" R) d1 |The winners in this business are the ones with persistence when nothing works, who know there's
: I: s* U3 O" Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ H3 F1 |2 ]3 Z) W g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 {0 \3 V& w9 ]! h9 F* e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 b- m2 ]/ R* o5 v4 h/ H: vMost of these things happen suddenly and without warning, and they all contribute to the amazing1 k4 u! m9 k( y% v) X
learning experience available to anyone with a few hundred bucks and the ability to open an
) i. k9 R7 A( y5 [, R# P8 G: k1 `advertising account.4 v4 M$ P% K/ Y2 r' s
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 h# r- {2 Y" u, k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 x) J: w- g4 V) L' L- I
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
b# `$ K4 O9 E1 v0 G& Q" ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ v" Y% P ?9 l) J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. B4 y1 G3 }, y# `0 @& J7 t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* ^' `! C3 S* x0 J% D, b! C) Rstarted building.7 W/ a8 y! ?/ z
Things you need to get started:
/ c0 n( t6 R# }% [+ ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( }9 @. P: T6 S: _) K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
A7 S# d5 ^9 Y; c- I& i( c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 k+ j# V" J, Y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 I3 b, i. F" G% Z, XThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 D* D6 R" x; q5 ]with PPV.
$ U ~% i8 U: bBasic Getting Started Definitions
. B3 [9 O! M) d8 S! DAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 P" x0 s8 d" K: v1 |. [3 @. g2 n+ Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ Y: S8 m) Z3 T0 l, f M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' Z; J/ V) m& g1 V8 r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, ^$ I3 z0 H/ L2 BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ }1 M6 v6 ]8 B K$ Ereceives a commission on that product. An example would be the Amazon.com Associates program,# }4 i2 s6 y, R! X ]% g0 ? t
Comission Junction or Clickbank.
2 p7 g- ~) F% tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: E u. _2 [9 j, I" W& pan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 _. A; |5 {& q) n2 K" c2 Nbuying a product. An example would be Ads4Dough or Neverblue.
8 H( L- @( C: U% M. \. [+ k( I( B' FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# x1 p/ w: s7 H. v
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 I' k4 D! O/ f% w# xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 t6 r% E Q# L* u9 q+ V+ Q
right from the start can really help you.( h1 a, D) H* b. N7 Q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 u) y" \5 U' @% K3 k* P ?5 p! Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per: D- D6 I: [" R4 Q( M
view, starting anywhere from .01 or .015. M: |3 m/ F& @3 E6 D- l& K% x
In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 c% F+ d# M( Z% `, i! O; Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 u0 w3 h8 w2 {/ E. _MediaTraffic, and AdOn Network.
; l9 U7 R. l3 r( K- L2 i0 NDon't popups get blocked by pop blocker software?- y& O1 Y# D. t0 Q0 f
No. Popups are served in a new browser window as if the visitor had opened the new window
& l7 N* A1 o5 i# I4 }9 w8 j! b" zthemselves.
) A1 |7 ^4 ]; [/ j2 JHow many popups get served to the visitor?8 U4 |6 s$ q4 k! N6 [2 A! |/ O/ H
The number of popups served varies depending on the PPV network. Some pop more frequently
) o, X; v( G$ A/ V. t- a$ T8 R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 b# h; ?2 @# B$ V
serving this kind of advertising, so they have to toe the line between keeping their software
4 J( O: |2 z6 m/ @' q3 N% ndownloaded and still making a profit. j$ Z5 P$ k% y" z1 s0 H
Isn't this type of software bad? Why would anyone keep it on their computer?' j6 C$ e5 ^( }8 x _9 K" ~* I4 p5 T6 `
No, this type of software doesn't harm the user's computer.0 @! p4 V3 P4 v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; k" i& n) P' ^$ U( I+ N
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 T+ @8 r1 t& @9 v* Cthat they can continue to have access to the incentive.1 X9 k* G# u k% k6 X s9 q% S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: z$ f- B# c, i
How to Get Accepted into a CPA Network& r" ]4 O# _! O h/ d% B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. ?9 k3 z2 o( _; q
to start looking for networks is Offervault which lists offers and lets you compare payouts across
) R: z" R x9 {5 S! w! Z" x8 zdifferent networks.
1 \1 [: ^+ t/ x. C3 M3 A# f6 S; AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 S6 W- t4 L3 ?" j
application and be as specific as possible about your promotion methods. Usually some time after8 @+ O* P7 D' @( U. }1 e0 m( B
receiving your application, the company will call to interview you. The phone interview is a critical! F: B3 `+ t1 S$ l
part of the application process, and most networks will deny your application outright if they can't get
5 m, h( ?4 a& H# F- ~2 T/ H1 i* Iyou on the phone.
& n/ |. ~0 ~& V7 s t- U6 bOften, the person who does your phone interview will actually become your affiliate manager after: c1 J; `/ ^3 o2 x
you get accepted, so it's a good time to put your best food forward.' h# ~( u7 K* {8 b1 S
You might not relish at the idea of someone grilling you about your internet marketing methods over) L2 \+ d$ v% ]9 [2 Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:' `2 y) Q L5 _+ y" e( j
What methods do you use to market offers?
" Z# P& X5 k* D: A4 b; X1 MDo you already have a website you will be using?
# d! g! p/ L; W$ h0 B% @: |How much is your advertising budget?
! E+ Q, \( s# a+ Q8 j0 BWhat other networks are you a member of?1 R8 I" J% a- N6 S o6 i; U
Who are your affiliate managers at these networks?$ h4 k+ c1 Z) H- |/ G
Do you use social media (Facebook, twitter, etc.) to market offers?- w4 \, W0 c" z6 j) T# E: a' C
How much traffic can you drive?% C# R" G- D; u; d" }/ R! R
Do you have a personal recommendation from anyone who is already a member?5 m$ z S$ o; N7 Z s
Once you provide satisfactory answers to these questions, the network will approve or deny your# D) O h' A$ ^: z
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& h9 a8 [% F* X0 z! V/ Zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- ~9 k7 P3 h% }2 l' z
for the network can be helpful.3 `% O8 ~0 C' V0 z1 b
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 T' M5 N8 E+ n$ p; _8 R! q4 h1 m/ C; ISummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ L9 P0 z& s! O6 v, Z/ r9 ]owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- M( z; g+ I6 R4 x4 k" q( H X" A
people can open a lot of doors as far as networks are concerned.
: X/ m! K% J" V, f0 P: X- gAfter You Join a CPA Network
- B4 q# J0 `6 h+ uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 B9 e$ B( |- }# U& X T. Q
and make an attempt to get to know them a little bit.
9 M4 {, c2 C, T" i' P8 f* W3 Q- ?# `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 e) |# X* p) P% M7 U* w. k. Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ W: _) @% U$ [* \) i1 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 U- \ |# i2 B$ a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, k0 e* v. p! d/ H6 p
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( N6 q+ T. f1 }+ y; k& l* F+ O6 {
email.- Y; ~ d# B. u& f
For more helpful info about dealing with affiliate managers, check out:
5 ]8 F# f/ o* Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( t) }1 W a- N6 ^1 s5 phttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 I. n* S# l# ~- S& O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 Q) ^) G- o( j8 s) F
Set Up Web Hosting# o0 o7 p4 E2 x* u" h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, i: b, i* |( t. `' L% M
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 n; ?: _ j2 Qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' y/ x' \1 @. \* l. n+ f% h% s+ a
whoever else is on the same server as you." a- F6 s: \* t2 {. P( f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 E# o7 _/ z2 \, E' V
enough that the visitor can't close the window before your pop up is even shown. You have about 3. O/ i! m+ |) M% V# H
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. A; F% o8 \9 I! F% W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( z& v2 B f& R& D- B+ }& _5 R I3 Hhouse full of roommates (hosting customers).9 P; b; V7 \. Y; A
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ B6 R+ V8 }% e* A) q4 l8 r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' U* y6 o/ f; G9 mfit.
+ |8 v7 W0 f3 |% N3 Y' a* _Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" g: T) P" |* m# Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
% S( M2 j0 s o. X3 y3 j' `4 itheir food. Everyone else's food in the house has less space to take advantage of.9 C* N% P+ r9 z* M' K
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 t& K, z: z3 g0 o& Q1 w/ Wany type of hosting this is a bad thing, and especially while running PPV traffic.6 A8 O3 r+ @% F2 T: E# Z, b0 ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 ~0 B0 R3 o7 Pinside the fridge to put their food, and other roommates can't come into that space. The server is
8 L5 R* q, z4 Dpartitioned, so that each customer can only use a specific amount of resources at any given time.; e$ P9 _: R( D- I A# \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources; G! k2 b$ h% m0 R b# I
belong to you and no one else can use up those resources. This makes it possible to serve much more: M! s, ^% R: v& r# Q
traffic, faster." {5 E% x3 c/ U+ V# D! f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ b; P2 U& g; o. `2 a R# g" @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 K. m5 l( C+ L5 @! m+ S: P
here:
7 |0 _/ S/ P) s, z* n. jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" E, g, o- f8 w& n, F. `) i% {
VPS&highlight=hosting" D, R0 l1 t6 o7 g3 E2 q, x4 S
Dedicated-Hosting-vs Shared-Hosting
. X6 L) u x8 c' J5 uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ K$ _9 h3 o; ~+ h) b& H' Y7 R% [' L( tHosting...Your-thoughts
; q7 f6 S$ G" f: e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 D' U) N/ A* m4 t9 ^4 h5 tHosting Providers for PPV& G0 j" P4 u& T
Beyond Hosting$ ~( A+ r* z5 u1 Z$ X2 ^2 Y
http://beyondhosting.net/4 j. T/ G+ W; l& `/ W
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 ? V7 B. V0 H: q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ [8 W5 b8 R, S# O- w O
direct linking with PPV. Also, these guys provide great support./ |* I% w; y: c* w- g
Prosper202 Optimized Hosting) m$ B6 @( u0 i5 d4 Z: g) ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, P3 `* o( [" d; B+ W
CPVLab Optimized Hosting
D0 O8 r2 F/ \: Whttp://beyondhosting.net/CPVLab-Hosting/% G% c9 @! O5 Y8 [- V b
Domain Names for PPV
+ T. K+ t! A8 _4 w6 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, {5 H. |) e7 E* X2 a, n/ K
where you're going to host your tracking software and your landing pages if you decide to make them.
! ?' d1 U7 b3 A9 QOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! _- }/ S, M; v2 n! G7 F( h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 l1 r# m) }7 o7 k% K+ F
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 c( L# ^6 T9 I) [$ Cterm or build a whole website.
( r# C4 f" T T0 G; ^7 Y5 }After you buy hosting, a domain and get those all attached to each other, the next step is to install
' t0 A7 Z+ f* H' e( R# G+ xtracking software on your domain. This is really important, because it is necessary to track your- O( _1 ^ c3 E2 T$ B) _$ I( k/ A5 R
conversions down to keyword level so that you can optimize your campaigns. Without proper
' S: N* T% C! ftracking, it is impossible to know what is working and what isn't.
( s6 |- @* M) F; d& ~( ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 f+ J! q0 n! O8 \/ r, G
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! B" b& W3 M2 g7 [. j, c9 i5 h
Prosper202+ k4 ~, w+ F& G2 V. \: G9 u
http://prosper.tracking202.com/apps/
+ X- B- Y& `9 K; UCPV Lab/ J' f0 `3 R7 H; [; t+ G. ~- x9 A
http://cpvlab.com/
4 J. g4 T `! W; O" Q, H/ wCPVLab Help Videos
% _0 \/ s4 _4 C; k8 [http://ppvlab.com/oweiw/oiurw/vdm.htm& X. G, v2 F1 n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 l, _4 _4 d: _6 y# }industry standard.
3 P) D+ G8 d5 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 f: R8 k8 r3 r$ @1 s0 U2 E6 K) YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" m/ L P" t) m+ i' q7 X0 O
good support if you have problems with your installation.1 o/ G, c- z: p* U) V0 Y
Tracking 202$ A# `; [1 ~- \% X- T$ U" U
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 O' T. {8 A/ Q3 k( Xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# r8 N! W, o) N q F' _5 l
area.& g0 \2 ]( S1 x( Z0 _
If you choose this option, keep in mind that your tracking software, one of the most important parts of) V: G- Y( c1 ^+ l0 Y( S: d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 Z$ a! `+ H; T) ~
interface, and their hosting.& Q) O' l: U* l. C. H j" J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, h, X( C% e# ^, n. D7 p3 D) j0 d+ |
and targets which you are bidding on. Leaving this up to chance in order to save money could7 o& A8 G3 u4 g- T- h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 F5 U4 a& L, {# _! O6 |3 i+ J
were using.$ s9 y8 C/ R& ^8 S7 O3 P2 ?
Choose An Offer
9 y# w S" z, A3 T! V3 h4 CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 T$ g6 D( U3 x' o# l/ ~
Lesson on Offer Selection
6 Z7 N @2 J9 P( [7 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% c/ u5 g u7 D* W! ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; L$ }% H# d. w, t8 n3 @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- y' j# z. c3 aLeadImpact as the traffic source.
' ~7 T( A8 K5 H8 i3 {3 ~8 K* KNow the best way to learn how to put all of this together is to just get started. For some variation in
* s1 C5 @, w. W0 k$ ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, k! c5 \+ x( p- `campaign.- ?) l8 R2 ^. p; E) H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 W. A6 P0 g7 {* T3 Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( ~' k" J5 V2 Q8 I2 m R4 d7 v r# |
that all traffic is accepted.2 a$ k- w+ U% f" g; K1 w
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ U4 Q0 W' b7 f# r! q& VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' C* Q1 D2 U+ ]! ]get creatives like banners or images specifically for the offer.! y: t: x/ b: x' ` o0 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 |4 K! S0 _) G- v. Q2 m z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 x! Q5 B% s; {. m
track my keywords. Without doing this, it isn't possible to see what's converting.
3 N, m. y( J wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ z. @3 L, t; a2 Y$ r2 T$ u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. E% Y- u2 ]) Y, A& S9 aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 B) C9 v9 p( P: h, d1 l
bottom of the page:3 j0 z2 S/ r1 p3 q+ M$ _5 S
Next, I have to cut and paste this pixel into my offer at Ads4Dough.( N! n- y a1 `1 E
Click on the offer → pixels → Add a new pixel and this comes up:8 L3 H5 a% ?: ?% l. \- H$ |) ? b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 ^9 n* T% d @: K) G. m$ ~3 j; b
from your software into the box that says 'Enter URL of image to load'.( G! Q$ B# `2 Z& L: J# {* @
Once you do this, it should look like this: \; z7 k1 O5 x. C! R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% U! p" a, G0 w5 |8 K# QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- K: ?; x% h& }0 }8 f6 a( t4 XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# K% M9 P+ Z- x/ t. N9 A
Prosper or CPVLab.1 N/ X j2 H; y, H
6 N; x/ \7 [; U |
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