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PPV GUIDE [PPV新手入门][28页]1 ?4 L: c( Q4 ]* ]* w9 U4 s
详细的请下载电子书！7 N2 g1 l( U* C* }
) A2 m2 O5 G4 N. {
+ V: \/ G% S! e! b$ ~. Y! k
Newbie Guide% D6 C- b( `8 A, u- ~. G1 I
PPVPlaybook.com
. e2 [; i8 h; b. J& ~Tracy Shaffer6 _3 }3 b$ }$ ?. ^
David Ford
c6 X* k6 d3 v% n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) R' p6 \5 ^3 Z1 b& k
Getting Your Mind Right to Start Affiliate Marketing
Q. J* a7 H& I1 V% [4 N. dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) O0 Y0 i8 [0 M5 D8 rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 ^# g: n, S. K i, X: L2 Myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# k- u9 }0 j5 P( A% Gwith any success, these claims are laughable and far from the truth.
" f3 `0 q- x* N, WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: j. g; A8 Y# h" tflow management. The main benefits are the low barrier to entry compared to other businesses, and1 \9 Y! U/ k5 y" b9 m" Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ A4 s) N; U8 y& L7 V
overhead.
. Q" L8 Z) E- A0 T/ _5 d& e- [4 `The winners in this business are the ones with persistence when nothing works, who know there's
3 F3 `0 Z/ @) r9 vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 P2 b# ~' q3 j, S% E( D9 y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) y/ P# f1 t; g: Z: H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 a8 K8 T. z, a
Most of these things happen suddenly and without warning, and they all contribute to the amazing: j' u/ \: ?1 x" Y, M6 \7 ]; P9 h
learning experience available to anyone with a few hundred bucks and the ability to open an5 g# _& ~# E6 }/ A
advertising account.
6 f# \5 Y: T: e4 fYour competitors are willing to work at this around the clock. This isn't a push button, instant business
: X6 u+ n, K2 W/ C9 w5 Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 V5 F% h, e! f( U$ P2 D
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, ?" ~7 Q: m+ `5 r! \4 h! j5 t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 y& i+ b: n/ H- _! A) xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 \" q6 h4 ^ a2 F" I. U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get, W5 R; j, h+ C9 f
started building.
/ \" e; l Y) V1 ]) Y8 ~Things you need to get started:- T/ m# M3 v/ S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 k5 h4 t4 { N: i$ }* S4 j1 I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- Q% g5 S# [0 X6 g! Q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' ` o; W8 w7 z- H; o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) G+ ]$ l4 @' u- z$ \) X6 g( [This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: z9 L0 x3 N" l+ Pwith PPV.
' ` a: d- h3 {Basic Getting Started Definitions# Y% @+ z5 e" A, [
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" J+ @( X4 d2 k3 R& f6 D# u1 ~' j
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 h) M6 r& L* [" _2 O$ b/ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 w! F9 r# N3 m
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* v: @/ e6 D% l: g8 h# d5 z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 L y* u; H7 D- n2 Creceives a commission on that product. An example would be the Amazon.com Associates program,
8 B y) ?# E* C+ X% d; R. b. \3 [Comission Junction or Clickbank.) \3 _+ u3 V, c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! V7 o4 M' [" @2 r7 ean action like filling out a form, submitting their email address, signing up for a service or sometimes
' b! i% I3 H' o! H R Zbuying a product. An example would be Ads4Dough or Neverblue./ Z2 E& H- m* ^, a# G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's x8 B7 ^: q _, l
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% g' \% I1 R# d9 R6 r) h$ ~9 yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 P$ [0 x2 }8 B) j- ~
right from the start can really help you.- I8 q0 Q2 g3 I o- X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 Y* f. I1 w. E$ O0 t' K
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 t% L) q/ e7 K$ iview, starting anywhere from .01 or .015.# \( @# H: \" A. E( @4 i3 U
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ V& c1 }2 n5 d9 U- o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, Z/ \) u* q$ k2 F
MediaTraffic, and AdOn Network.' Z6 f& f5 u# ]$ X4 n( K4 p
Don't popups get blocked by pop blocker software?
1 i! W" n. C6 i( s7 x8 ?No. Popups are served in a new browser window as if the visitor had opened the new window
( O% I8 b9 M8 Q! B, Uthemselves.- F7 K9 {3 S' a5 p$ I; r( ~
How many popups get served to the visitor?! A0 b& ]9 {' W# ?: T; B- x
The number of popups served varies depending on the PPV network. Some pop more frequently
3 ]+ d! q* j* x: P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ T- l: R8 K7 j" h: E
serving this kind of advertising, so they have to toe the line between keeping their software9 K9 L( G$ z _. r/ p
downloaded and still making a profit.
; a" U* g; T& W0 |7 f. f( mIsn't this type of software bad? Why would anyone keep it on their computer?
- T2 Z+ u. R6 s5 a% Z+ f7 F( p! y! v2 xNo, this type of software doesn't harm the user's computer.5 b4 L8 @7 d# t% G' p5 T6 h
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," T+ L+ h3 x" l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- c+ n# [* ]/ J8 o5 h4 U8 bthat they can continue to have access to the incentive.
- l5 A* y9 W O+ T, o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' u* w7 S3 K, Z8 z0 Q
How to Get Accepted into a CPA Network
8 K, `5 h/ h/ Z, B* ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 E- h, C( B: Y( m% m& p4 Rto start looking for networks is Offervault which lists offers and lets you compare payouts across% [- ^0 L9 ?& L
different networks.; ]. q/ G* b$ j- d: O' A
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). J ]8 Y* y8 u1 X
application and be as specific as possible about your promotion methods. Usually some time after+ } g! `1 o9 @: V
receiving your application, the company will call to interview you. The phone interview is a critical* D# Z5 f% c( y) v* E" p* u
part of the application process, and most networks will deny your application outright if they can't get7 h; c8 m4 ^# n. h; q
you on the phone.
. X- b) j0 z1 {+ SOften, the person who does your phone interview will actually become your affiliate manager after
3 ^4 I1 L) i) N% z! C; Jyou get accepted, so it's a good time to put your best food forward.( _2 n$ ?. M" }# v+ |. \
You might not relish at the idea of someone grilling you about your internet marketing methods over! w9 W" |( P+ R3 ~2 I- M
the phone, but trust me, this part is critical. Have answers in mind for the questions:- Q' s" [' O8 g4 W) y1 m
What methods do you use to market offers?
% M4 b+ t3 G1 M* D# iDo you already have a website you will be using?
+ c, Y8 V+ U3 ?7 a1 Q! wHow much is your advertising budget?
) A8 M h0 R" G- a! U& ?What other networks are you a member of?
# F! D) L) j, dWho are your affiliate managers at these networks?; T( K/ N" Q7 d4 A& }$ K, ^
Do you use social media (Facebook, twitter, etc.) to market offers?
3 S d2 g7 g: T! Y$ @6 D# e6 z1 ^# nHow much traffic can you drive?
2 g+ R8 U0 d m/ w. I6 `# X+ T: s7 EDo you have a personal recommendation from anyone who is already a member?
9 \6 {8 O4 J& \: Y, @7 ?( EOnce you provide satisfactory answers to these questions, the network will approve or deny your! C0 z4 F5 v/ x1 d8 H% ^! n" O
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- N9 N! C/ d2 A% Q7 O# u5 s% x4 ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate* n, ~, [0 I( e7 u* k9 Y/ u; r
for the network can be helpful." ? [/ O: y# p) O5 Q0 y- Y: R
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( M& n3 C7 j; _ V+ H4 `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
i6 f3 R2 c% gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 ]) @( d5 ~# jpeople can open a lot of doors as far as networks are concerned.
2 k; ]7 N# W& ^6 J/ p) cAfter You Join a CPA Network
$ M" j$ V' q: TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
P' G5 l) d$ c9 z- @1 D n1 hand make an attempt to get to know them a little bit.( h: q; U9 s' j$ }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# J& ^& Q8 U0 Q$ R: o3 q$ Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
( D n9 t* k2 R+ Z; u, g) _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. ?! N7 e6 U5 S1 r6 r Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 w1 L6 R3 J9 g5 X5 x* n, r; b* b
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 X3 I7 `" k; Q8 femail.! M- b# Z7 a: d/ ^4 V
For more helpful info about dealing with affiliate managers, check out:
$ K, F! b: S7 b1 M2 @& N+ P0 Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& ?/ m; r! N5 ]+ y7 \- ~* u4 U5 Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ [3 ]/ |5 G& i( f0 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 U- n& F1 b) W5 z5 ^7 G
Set Up Web Hosting; D f- q- p# ~5 U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ b6 h4 z7 ]8 @; |* ~# Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared; x" a: O% U2 ]! G) h! S# _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with D x1 C9 `0 j1 ~
whoever else is on the same server as you./ p; }& a1 S2 A/ T
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& a" @7 v; N4 H* n% H2 k3 `2 o
enough that the visitor can't close the window before your pop up is even shown. You have about 3 J; k+ p/ C# A, _0 Q6 `/ [) W F% i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 J, V$ u$ B2 [6 u% ~2 R. NTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 j" O, j$ M( K0 Q" `
house full of roommates (hosting customers).4 G4 H E& G! l6 _: ^2 r
In shared hosting, this is like having roommates where everyone has no specific designated area inside! t$ Y8 x9 r8 A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- {9 g% J6 }- Mfit.
: s# s% N- I/ |( a. w# bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 @% ^4 j! W* M5 s9 |# G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 t$ _# M' `# E0 R1 ktheir food. Everyone else's food in the house has less space to take advantage of.
4 B. \8 z# n- n7 H# L, JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For2 W3 t2 Y) T' F# P
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ K' K) S4 K6 N5 P0 f' gIn the case of a virtual private server (VPS), everyone in the house has their own designated space
0 I+ ~; J( @" F+ |4 W( ~inside the fridge to put their food, and other roommates can't come into that space. The server is9 C n- X! E2 ^4 g
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 q. k t/ }: l9 @, sA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 `. V8 I0 V% x( Y8 f) mbelong to you and no one else can use up those resources. This makes it possible to serve much more
& y2 b5 ~0 u) k5 itraffic, faster.2 s9 g$ h a2 s% k9 d- S- \2 y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* F7 a' O3 |; T9 vAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( _ v, v/ n5 [8 v4 chere:* t0 `8 \6 l( E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 K% j* ]! Q( P3 C# B0 RVPS&highlight=hosting
. B0 c" ~4 ?0 n1 t; [( F5 M$ GDedicated-Hosting-vs Shared-Hosting$ T% ?( }, L4 @6 ~. c9 d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 S+ U) b9 n2 F+ n* @- C2 AHosting...Your-thoughts+ @9 J1 Z4 K: n5 ^ l- g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( s# ^! R+ f$ V2 `2 OHosting Providers for PPV
/ p0 R# f+ [( W% R2 I/ D0 K' PBeyond Hosting
0 ]; V# n- p' w6 {http://beyondhosting.net/9 f( v/ s8 K% r( T8 R
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% A; c; A: r* H0 f% u- [receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" ?2 v% b7 A1 f( [4 Y
direct linking with PPV. Also, these guys provide great support.
2 q9 l1 t* `. I0 m! Y+ H) o* }Prosper202 Optimized Hosting
* |& k2 I# }' T/ E$ s5 mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// h2 ~; J" w4 ?3 g8 d( p
CPVLab Optimized Hosting
- _+ Q: m4 c2 f# j+ } @% ihttp://beyondhosting.net/CPVLab-Hosting/4 r' q) `7 p- X# m* k' T# Y/ B$ g
Domain Names for PPV; i+ c3 X' _; L6 N- O) u9 H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 \ J; o* B; N7 S4 w/ _5 c# t! B5 y1 [
where you're going to host your tracking software and your landing pages if you decide to make them.$ O1 p; v: o C" K) E Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" ?3 }5 f& n0 L1 cbland one is fine to start with, to host both your landing pages and tracking software. The .com,
# q, e8 `; A& R4 y& I* A.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 V* A! R9 P ]8 @/ J: z- V1 Y4 {/ B
term or build a whole website.
" I8 F. X8 [8 i! Q2 V6 G1 E jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install v& L, l# m& u2 o# w1 M g
tracking software on your domain. This is really important, because it is necessary to track your
" @& x2 a: {" Mconversions down to keyword level so that you can optimize your campaigns. Without proper5 j( s) f/ m% `2 k9 }; [
tracking, it is impossible to know what is working and what isn't.
; V+ Z, p5 h4 a( U9 YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software J0 Q" _. f5 u+ E$ {$ w1 Q3 |5 _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 v3 y8 f' R2 x
Prosper202% l0 C3 u" ?/ ?& ^% C
http://prosper.tracking202.com/apps/
9 S6 C: B. i( J/ q8 A$ mCPV Lab
, {) b3 G( a% _8 h: I" x" V% `: \7 ]http://cpvlab.com/% d7 d' `0 a2 m( |9 ~+ [7 ^
CPVLab Help Videos/ ` i' Y" j* n# Q1 ~. I z( Z2 X
http://ppvlab.com/oweiw/oiurw/vdm.htm
" M( C3 A# S1 p' }* o5 H; zAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ K5 K) ?+ u! Q+ m) _
industry standard.! r- E/ e* c, d9 N2 K1 I5 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 ~! U5 x E9 c6 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! J1 R$ S8 }- W: {2 r
good support if you have problems with your installation.( ?1 F9 k5 N t
Tracking 202
! ]4 A3 k; z) z* O& I2 e* u/ p% TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% t6 s# |# C+ b+ Z6 Ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& }+ E; Y U3 Parea. i4 ~) ~" d$ t0 `. D
If you choose this option, keep in mind that your tracking software, one of the most important parts of! F& g! x& G5 K- l7 Z6 [- P# o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# g' j5 v7 h+ \+ l, D: j! A2 Jinterface, and their hosting.
; T q* S) z1 K# bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
' N, ]# I# R- l. Kand targets which you are bidding on. Leaving this up to chance in order to save money could' w" B) g/ F# V1 a0 H
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 a/ S a' j! R9 F9 Xwere using.9 O. J3 ?; m% X# M
Choose An Offer
, y t, s( c1 iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( h `4 a+ W" r
Lesson on Offer Selection
# j! l3 x C8 |8 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
" q' x. Y! _" zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' R6 K8 p. G( U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! G4 L* a: u1 C+ d7 s6 m6 |LeadImpact as the traffic source.
+ t% I; P" N' _" ^Now the best way to learn how to put all of this together is to just get started. For some variation in+ V/ p1 J( ?8 y9 _
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 E, L) ~/ v2 R8 K- P5 `
campaign.
: @* ~" [) F7 _) y2 q8 ^$ Q; mWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& m: w9 n. O: d L9 Y7 Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' p# Q9 }( B0 i7 y7 b4 o
that all traffic is accepted.
1 F+ w8 h# H8 d* e) `9 S3 qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' o, i( Z# E8 X7 I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: _* P" _4 P" @/ o( `5 J0 } g
get creatives like banners or images specifically for the offer.
$ s- `% A! n: X9 n& D; z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' j* r% Z% f1 f+ R5 r* {7 |# zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ Z6 H; w2 y$ I n0 B: E1 E
track my keywords. Without doing this, it isn't possible to see what's converting.
# P# [# j" J$ D+ D; ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, ` r0 U" a, t4 `0 S9 [* \% F. N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# I4 u$ `3 H: j! V! x; e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ n0 y( z" `- ^+ T7 k" e1 _
bottom of the page:+ [# A! b# Q+ p l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.8 Z% ], P- s; S9 L: y
Click on the offer → pixels → Add a new pixel and this comes up:
3 N) s% F5 ?# z% B3 |Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 x% b+ b+ Z2 c! E, ]+ g( Nfrom your software into the box that says 'Enter URL of image to load'.) ~+ s$ j5 n. v
Once you do this, it should look like this:: c1 \$ D- }, ]0 `4 M' n2 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! d/ L+ L: K) rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, p9 M% A5 v8 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- L- k: a# I9 s s3 f5 \
Prosper or CPVLab.
0 ~4 X' Z0 G1 q2 S K; p. Z' V" ^' x+ x! e8 G
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