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PPV GUIDE [PPV新手入门][28页]# e( ]! X7 ]8 m4 {2 V; ~
详细的请下载电子书！
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Newbie Guide
# m& k/ |0 {( v1 qPPVPlaybook.com
9 x4 q9 o+ v9 K% I' uTracy Shaffer. O1 `- g: W/ p( D3 M0 Z# \
David Ford' y9 d0 R: ?! y5 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ O. _$ b/ ^- c+ S& R
Getting Your Mind Right to Start Affiliate Marketing
% }2 r7 P3 A; e, r# @' u' m( GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( D2 I R& b: k: M6 O) fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 M3 m1 ^" K) F* J5 d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' A0 K9 V& x9 uwith any success, these claims are laughable and far from the truth.# r' U, }- e) }) F
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( H8 a% s& o2 Qflow management. The main benefits are the low barrier to entry compared to other businesses, and
& Q4 ]. ^$ ]& P/ G$ D( K) Y9 n! lthe ability for a marketer to be a one person shop and make an incredible amount of money with low) c. X1 t3 P: A5 ]6 k. A. a- w
overhead.) J: M+ u8 _" ?4 R) _0 p5 U6 d/ _, h
The winners in this business are the ones with persistence when nothing works, who know there's/ Q4 c' c" B& J- t: M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 H6 w1 l- w3 QThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) W0 u) e: Z; h8 T5 `/ {8 ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# q/ z' f% S# @Most of these things happen suddenly and without warning, and they all contribute to the amazing. w3 O4 i1 C- K+ G! n
learning experience available to anyone with a few hundred bucks and the ability to open an
/ M& D. G5 |$ l, badvertising account.8 F# {3 L/ U; Q. v- Y) G; c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business: A% G+ z" j- D
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, J+ I+ z$ H. d F) W% f, hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% }$ D. ~' ^) T; X6 dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& n6 g6 a+ c _3 J. T' VWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ b! X: c6 s) H C, u% Jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 _4 z/ D$ b& m; V4 ostarted building.. v0 C" {# t& \, y! d# t
Things you need to get started:# D0 U' I1 b, [( m0 g$ k7 e) W' k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 t) W& k; R0 }1 X8 X4 y) n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ j& \- R4 m7 D- y( W$ }2 ~9 I
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 Q9 d8 B" @5 X, K
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: a) h, \) Z9 z) ]This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 V# o% x( S: Gwith PPV.
+ [* d: |! I+ b7 c! tBasic Getting Started Definitions7 r! S v7 |6 h' q6 ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( j" Z3 `( l ?. k/ g, [# ^4 V1 u* caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 u5 S8 I$ V2 R( c- h0 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ g, Q i/ R. n, m; dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)., p$ M: ~9 j7 r. h- p% u4 r
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: C; X2 C2 D6 J4 d" n1 @% J
receives a commission on that product. An example would be the Amazon.com Associates program,& e5 ^$ T1 I; ~$ e8 H
Comission Junction or Clickbank.2 U. e1 c8 p" M5 E* P9 m
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" Z4 @! w6 f+ n0 F# i" c1 Gan action like filling out a form, submitting their email address, signing up for a service or sometimes
/ `& ~) r. h/ O2 A. Y1 N. }buying a product. An example would be Ads4Dough or Neverblue.
6 i& Y+ M& l7 SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" d y: w+ h+ t! Y# \4 Y& jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else- m! i: D4 r/ P2 c0 _; m N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
P+ P# G) h! G8 r$ m' p. y3 T+ {right from the start can really help you.- H- [$ B8 a9 b+ Y. \9 p& d4 [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 ^- M6 I" [& z7 J) I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 G$ \! w$ D/ G* `9 O& b' U
view, starting anywhere from .01 or .015.
( ~# s3 [2 S. [6 @6 S0 G w- cIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% R% ?0 \+ R# L% o2 Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( \/ J) Z0 U y$ h7 VMediaTraffic, and AdOn Network.
# ?( Y& c; Q! k/ ^ jDon't popups get blocked by pop blocker software?6 n: U4 L) F& r
No. Popups are served in a new browser window as if the visitor had opened the new window
/ b5 y0 A7 {8 K- K1 gthemselves.
, Q0 J& |" x% x' m/ {2 dHow many popups get served to the visitor?
8 Z V* v# r5 y. O8 F7 MThe number of popups served varies depending on the PPV network. Some pop more frequently1 [4 n5 O/ O; U1 u9 E1 S. ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# \! t8 I- e- i3 ?- I
serving this kind of advertising, so they have to toe the line between keeping their software$ ?1 j9 h% K; E) m
downloaded and still making a profit.
# E1 p d! Z+ H' Y0 R5 l( UIsn't this type of software bad? Why would anyone keep it on their computer?6 ]% |& a) X* g5 C2 J" m$ \
No, this type of software doesn't harm the user's computer.
8 A" Z! c2 A/ c, ^2 eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& I0 _4 Q1 k, V C1 y" T2 c
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( s, _/ @. S- k+ S- x9 `, T, ythat they can continue to have access to the incentive.; p+ e2 g. w+ d, T, y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# t3 F% e3 ]: u u) UHow to Get Accepted into a CPA Network6 E0 `5 T- J9 b( C! v2 A- @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 N2 j& i! }3 p7 V+ j8 V* [, C
to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 } r7 D8 e7 V; V4 G2 b6 C+ Bdifferent networks.: ^ D- n2 Z1 w+ G" d
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% q9 L9 T9 y- t7 U
application and be as specific as possible about your promotion methods. Usually some time after
4 c5 u: _ _" N6 G% f% y, y3 Oreceiving your application, the company will call to interview you. The phone interview is a critical- E+ p* C! X* w0 ? X- i
part of the application process, and most networks will deny your application outright if they can't get2 C. |# s8 B. i# V8 n! l1 b7 i" l
you on the phone.& a7 o% [2 n' {+ y2 M
Often, the person who does your phone interview will actually become your affiliate manager after- _& j7 y7 P0 e4 z
you get accepted, so it's a good time to put your best food forward.
% u- T# B- Y/ D2 x. @You might not relish at the idea of someone grilling you about your internet marketing methods over
/ A& ^5 d O. q z. o: ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 Z7 |4 o' h PWhat methods do you use to market offers?
- o: ]: k$ S# y! J* L2 CDo you already have a website you will be using?
/ o, q* y6 N' j5 G1 j" M# kHow much is your advertising budget?
. f$ E3 _4 T1 cWhat other networks are you a member of?8 r$ S& v# s' k2 A
Who are your affiliate managers at these networks?$ O2 Z* ~7 U% G* O5 U
Do you use social media (Facebook, twitter, etc.) to market offers?
% e( r; P, C5 V; y2 zHow much traffic can you drive?
; f- a4 w* a/ [2 a$ P7 ODo you have a personal recommendation from anyone who is already a member?
) }% A, A2 z: M p( S/ k' TOnce you provide satisfactory answers to these questions, the network will approve or deny your( d: s3 M$ S1 @8 ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 r' h4 X3 d8 B# U- x
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% \$ }: C) g$ d! C) `
for the network can be helpful.
$ ~5 |( H6 {0 o% e+ K- @3 uTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ L& u& C" U$ A. \# `/ z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- [) e$ W7 _& `1 p k( j9 ?owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ @1 F7 M4 t+ i9 y6 j. O R6 M' e
people can open a lot of doors as far as networks are concerned.! ^( F0 L1 I7 z+ d" {" L+ r/ Z
After You Join a CPA Network
/ {6 w! M1 a" F/ a0 }2 S" OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, q: O0 A+ F. G; t& q' ~( e' G
and make an attempt to get to know them a little bit.- h6 U( Q; g; c/ r5 ~: |* T5 g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 X1 p. u* H# }7 {4 d+ l% g; ^, t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; U' C/ t6 m$ M- F. Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 y' u% ]2 s0 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 v) h6 _* O2 D: [) O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 M3 t: H5 k7 e3 L/ G# Z
email.
: I: s( q6 @% d8 h8 t" \5 iFor more helpful info about dealing with affiliate managers, check out:$ _+ M" n/ J8 S7 _9 q' s
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 b5 V) g7 x8 X3 s% u
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 R$ d% V4 c6 }4 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& s( H$ W5 {7 E& j9 j# X9 bSet Up Web Hosting
" q9 A1 f# M2 ^0 qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 P2 }+ M3 G+ g% v6 T, k7 o( h; x
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, w# n) l# U6 o9 ]0 c5 A6 i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ ~7 P4 P }: }/ O/ c( I' S. R( w
whoever else is on the same server as you.
* J5 H+ U* b0 i: GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 s% K: n7 K; M" q9 `3 Y" s$ N
enough that the visitor can't close the window before your pop up is even shown. You have about 3* r" q! |3 o. a: L7 H0 r) o# @1 Z6 t
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# H, ]5 X8 S8 [5 t/ V" ?9 O$ ZTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ X3 O% v: G) _- s9 {6 M! a# J( M
house full of roommates (hosting customers).
5 j& ^' t" M4 u+ ?1 o- O6 n( ~In shared hosting, this is like having roommates where everyone has no specific designated area inside8 y5 I$ w7 k6 M- w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, V L+ L* }" Kfit.- n) i! B/ ?3 E0 ^( _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) y8 m' L; s* zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate) q/ i4 N$ X! \
their food. Everyone else's food in the house has less space to take advantage of.2 i0 _2 I7 z& r1 L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
_2 z4 q5 b. cany type of hosting this is a bad thing, and especially while running PPV traffic.5 s4 o2 H+ G: c4 p
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 d/ `1 \3 L- |" x
inside the fridge to put their food, and other roommates can't come into that space. The server is
# ]; Q" K% m5 M& ipartitioned, so that each customer can only use a specific amount of resources at any given time.
% {" B9 }2 u4 n" t% M& z; bA dedicated server would be like having the whole fridge to yourself. All of the server's resources- I* Z7 D1 u+ X2 U2 C! O/ V: D* N
belong to you and no one else can use up those resources. This makes it possible to serve much more+ p9 t* c9 f8 k( K+ `$ J# t
traffic, faster.) A. M1 Y& y6 r9 L* N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
W5 v& f8 Q& [, C7 Z2 w! sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 W) O& d8 w/ ?* h5 Z7 E w0 X; ?
here:
8 o4 x* f" j' ?. V7 Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( @ V2 Y9 c3 QVPS&highlight=hosting
S+ Y. ]7 K" ] w0 HDedicated-Hosting-vs Shared-Hosting
* M. U3 m! e. N/ W w) H3 Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 t+ i, }' F2 |9 @ GHosting...Your-thoughts
. {; i* [ r$ o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ D3 m! V9 _0 K" ^- q) D E. G- t1 O
Hosting Providers for PPV
/ Z* [% v8 \% b0 t# l" c% r9 tBeyond Hosting
$ H4 W8 c# p) s, i* q) Phttp://beyondhosting.net/$ p8 X+ p% q5 X* c, B Q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ Q, h4 J+ Q% L1 X. Rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! P0 R% q& N" A: F+ A4 X% \& m8 @* G
direct linking with PPV. Also, these guys provide great support.
3 R7 ~' b3 p8 |. pProsper202 Optimized Hosting
: a+ O3 _# l4 x) O0 ?1 M, r2 S: Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 ?2 a/ m7 P* @% b
CPVLab Optimized Hosting
0 t. o& K0 C: i1 `8 {8 Rhttp://beyondhosting.net/CPVLab-Hosting/
' g4 R* E4 K! D# B1 o/ M+ n3 d6 s/ BDomain Names for PPV( O. U) [+ S; q8 F: ?
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 Y* r* c6 P; k
where you're going to host your tracking software and your landing pages if you decide to make them.
* G$ I$ k" b- M) e* J! a$ G$ hOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ b, d$ k4 U$ T7 O; S7 I& xbland one is fine to start with, to host both your landing pages and tracking software. The .com, F6 W) d4 L0 T" H/ r* X% z% k+ P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: G, f( U& y/ ^( K/ {- `3 [4 q
term or build a whole website.
2 Z, r' |3 h6 b1 B9 x$ A7 KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 U6 G+ U& T6 {( l* k" d2 U* W
tracking software on your domain. This is really important, because it is necessary to track your) V! {( j( P( X+ V
conversions down to keyword level so that you can optimize your campaigns. Without proper4 S& k R) m* F7 r7 ?
tracking, it is impossible to know what is working and what isn't.
9 M3 ]0 M9 L0 U- {4 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 J* T; ~& Z& Z) p4 u% B. y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* y+ c9 V4 F- |Prosper202
" N% C! W4 i5 W. T3 n6 Jhttp://prosper.tracking202.com/apps/
7 Z; [' }( m& [5 wCPV Lab
! Y- H+ E$ T8 K& W, {" Ehttp://cpvlab.com/' ?3 q Y! T7 ^+ d
CPVLab Help Videos
& O2 ?6 T$ W1 G" E+ Lhttp://ppvlab.com/oweiw/oiurw/vdm.htm" \ T: v& w' t. f7 o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' [1 \$ c& R( W( V
industry standard.
% o! A! y" v9 T% F: w' R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 t& [. c' M! i1 H# Q3 y3 m1 CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* b/ B% L0 H3 D9 [, }5 n
good support if you have problems with your installation.% Y2 a0 d+ L9 A& X4 I k4 j
Tracking 202
) ]3 s- K4 ?1 h3 Y+ J7 e2 M2 dTracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 e. R! ?3 s5 W) Y; o* r" c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ N$ ]8 w: {5 L3 Q e
area.
9 F, c3 Q% d' U5 z [" L8 }If you choose this option, keep in mind that your tracking software, one of the most important parts of9 h" Y7 r5 k+ y+ p- r; }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, X! V- l* V& ]. Hinterface, and their hosting.
/ D* @3 E# S* R1 o8 [, WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 I$ G; h3 c) w* G& k
and targets which you are bidding on. Leaving this up to chance in order to save money could
/ ~: Z) O" |% O! ~7 \potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ ~* T: \8 O% U- u' A% l, A$ c/ [) k6 T
were using.
6 F e# g5 e1 i) HChoose An Offer& ^- T, w. l! W3 f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 v& `+ r! \2 `( MLesson on Offer Selection0 H3 N- W, q1 N" k, G: W) R4 A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! D$ }7 D3 H5 M! C! g( HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% S3 C% k1 ]; B% h
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ `2 M$ j. r1 p/ @3 z
LeadImpact as the traffic source.2 J2 J% s$ q2 v0 p1 s' }$ O' x
Now the best way to learn how to put all of this together is to just get started. For some variation in
- M- s9 o2 V& u( v3 P$ zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 k( [9 D) L: k/ _) {, J6 D! vcampaign.
1 F' f+ u# o( ^" TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 g3 }6 L% b( B' Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 H7 H1 L7 {' t1 E. G+ t) R% Tthat all traffic is accepted.. g! P8 l" J2 y. c3 r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% l o0 l8 E0 ^" ]
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 w2 H0 ^) i j2 _9 Oget creatives like banners or images specifically for the offer.1 E) n7 o- p2 E2 @! s# M. L2 O" q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ c- U7 i$ q6 y+ m! o; t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ `1 F0 l0 s& z
track my keywords. Without doing this, it isn't possible to see what's converting.
+ f! X& N8 U. i" ]In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! m, i W0 M% j% ]: D$ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 t( P) n0 _4 yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% X% S v$ q* I& e- j6 f# q" u3 U
bottom of the page:
, @* n( v; b, N8 `Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 r& d: X: F" p/ MClick on the offer → pixels → Add a new pixel and this comes up:
4 ^4 q, N2 x% t' z. eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 F% F) n& |3 Kfrom your software into the box that says 'Enter URL of image to load'.2 v S& Y' |2 S x3 j
Once you do this, it should look like this:# _/ g! F9 Z! y( p0 A e: m5 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 B- ^0 Z3 v. m3 Z2 s* E7 ? CClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: y: X; _$ }& J- a4 K) b
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 p3 ~+ u9 Q f* w9 H
Prosper or CPVLab.
/ r/ D7 F, F& h' y1 k0 _6 m* z0 r& z% R+ O* I h
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发表于 2012-12-27 18:47:17
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