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PPV GUIDE [PPV新手入门][28页]
/ U8 u. U8 U6 g# S详细的请下载电子书！( F# i2 Z. m u6 {% S/ h6 w" z. h
6 C* {0 w* x7 U; R( A* i; W8 ~, b: N
Newbie Guide
/ H# ^% V+ Q' t! YPPVPlaybook.com
9 l2 h" H) k. s" q3 ^; ~. iTracy Shaffer5 |# W5 \) @" Q; c/ z8 J$ [
David Ford# L* @% T; F- c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 N# r6 N) [9 k+ z
Getting Your Mind Right to Start Affiliate Marketing
& ~# @( a5 ?& |' i# Z; mThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% U9 a* M' U: yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 s& R# s/ F" Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 Z9 l2 F5 c' y: R$ ^' v' P" A
with any success, these claims are laughable and far from the truth.
3 R6 Y7 U5 a" ~; `% oAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% M) U) c% d7 Y1 q& uflow management. The main benefits are the low barrier to entry compared to other businesses, and
% e {1 t" ~) D. |/ c( p! _) _the ability for a marketer to be a one person shop and make an incredible amount of money with low
& A+ z0 d9 Y) M2 hoverhead.
3 s% @( {7 ^) K5 i4 |4 [) u9 fThe winners in this business are the ones with persistence when nothing works, who know there's
9 S- `/ r. P( `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ D, B2 k' I) X( \& j5 t! v* t5 K7 Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can8 P! Y) \, n4 I* @+ U" g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ M. I% D4 ?; r, ~3 F3 X: cMost of these things happen suddenly and without warning, and they all contribute to the amazing* x3 L& E6 v7 w1 G3 V7 ?
learning experience available to anyone with a few hundred bucks and the ability to open an+ T! e4 t7 a% m
advertising account.. A$ P3 D% P) ]/ Y. P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
7 s; ]. H# B! c& c7 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ f1 p( |1 m! J+ Y0 fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; h% R Q0 Q4 X1 I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
M5 z, w( e/ C/ B# ^+ }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 N1 D5 f! i/ C
started building PPV campaigns right away from start to finish. With that said, time to jump in and get& ]% i$ x3 Z0 T* D5 _
started building.
& _! I$ D( `, q4 A5 g* C$ d* EThings you need to get started:0 d" k( p5 ^2 J; Y2 _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' b0 v" |# F& U3 G; p7 }# F, E6 Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( K2 H+ c% K' b3 b- y9 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ {, [6 g, H$ \, p" w! o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): m Y `: x z: L- w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ l, i# n/ Q5 ?1 r& _; x
with PPV.
5 J3 U$ }* D6 Y3 T cBasic Getting Started Definitions
5 I1 \5 B8 t H: l" ?' M% {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 `# h a6 u: R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" q! M6 H$ ]4 Y; C- d% s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 ~ P( E* [8 S Ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' g; |& z9 L! P/ u/ c# RCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ u' ]- k2 g$ {% dreceives a commission on that product. An example would be the Amazon.com Associates program,
$ K, g' {$ Z6 Q( u& y% z8 f. AComission Junction or Clickbank.6 U- V* ^. e1 y9 i
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 D' j1 B/ O$ van action like filling out a form, submitting their email address, signing up for a service or sometimes7 |) j* _+ ^0 c/ a
buying a product. An example would be Ads4Dough or Neverblue.+ h- D8 L/ |! Z0 U3 _9 `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ x/ v9 d6 s* g7 ~, p; C4 m
account, getting the affiliate approved for offers, bumping payouts and just about everything else& I: S& R9 W5 w/ T+ a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) K( M' }: w! M2 F1 h f2 s) R
right from the start can really help you.: l6 v1 A- ^9 T I( X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) I5 w- O, r* }( K3 U; q4 ?# F
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 E( ?( ^, u; A8 U/ ?, r4 Cview, starting anywhere from .01 or .015.! v3 q3 P# o Y# O. S& q) \9 m
In order to use this type of internet traffic, the affiliate can sign up with a number of different. d$ H+ s5 d: o. L, ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( E; C0 z; ?6 c9 e2 u& e$ F
MediaTraffic, and AdOn Network./ F1 g" a" W4 {" w, ~* ?1 B
Don't popups get blocked by pop blocker software?
4 ^" @$ d+ n" C, l: BNo. Popups are served in a new browser window as if the visitor had opened the new window- U9 x) ^4 W8 L! a+ w5 w: U
themselves.% c- K4 }) v0 g- C
How many popups get served to the visitor?9 |$ ~5 E4 _5 @! d# q$ T' [
The number of popups served varies depending on the PPV network. Some pop more frequently
1 ~" Y0 J3 k& D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: [5 Z8 J5 u! ?, \# N0 K$ n7 x7 T& jserving this kind of advertising, so they have to toe the line between keeping their software
6 P* X( b, Q8 K6 }# p6 f% u5 P0 }# Fdownloaded and still making a profit.6 T* c V5 w$ ^( K. X
Isn't this type of software bad? Why would anyone keep it on their computer?
" m) q3 Q' D5 w fNo, this type of software doesn't harm the user's computer.
$ h5 i; F, g0 w( Y E+ bCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 b- [" G5 {. f- W
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& K& U, w% }! t1 jthat they can continue to have access to the incentive.
2 X3 W3 `+ q$ N2 \! \- M9 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 b: d" ]0 {" |4 D( ^* Y5 f5 Z
How to Get Accepted into a CPA Network5 i; v' ?/ ?' V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ u1 @; ^# D% F: _# y- {
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 K `0 ^1 |+ Adifferent networks.+ c1 A) U! ^# _: F6 Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 X: r+ E7 J9 h8 A1 d4 ^application and be as specific as possible about your promotion methods. Usually some time after
; u6 C/ e6 p( B4 Yreceiving your application, the company will call to interview you. The phone interview is a critical
6 F" U/ g6 V/ Qpart of the application process, and most networks will deny your application outright if they can't get
/ V# r. L+ w( Nyou on the phone./ e( V/ J7 Q$ T8 F! p V
Often, the person who does your phone interview will actually become your affiliate manager after3 ~$ ]4 e/ F0 l1 Q
you get accepted, so it's a good time to put your best food forward.
7 _" `1 J) Q9 x$ `( z7 \5 FYou might not relish at the idea of someone grilling you about your internet marketing methods over
( F" E. t: U6 ?6 Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:: I9 q& D& ]7 m) @
What methods do you use to market offers?& M; M4 L% v& ?) f g, d
Do you already have a website you will be using?% h }8 {; d" r+ B& K
How much is your advertising budget?
8 {" V: }+ u" `) B. _What other networks are you a member of?
) T2 Z, T9 a0 W" R( PWho are your affiliate managers at these networks?
$ ~7 n' a+ g" z8 b5 X( CDo you use social media (Facebook, twitter, etc.) to market offers?
( L9 p) w: n! Z9 I0 rHow much traffic can you drive?& A, {2 D3 k8 w+ ^& r
Do you have a personal recommendation from anyone who is already a member?( {9 d3 q/ A* A: d
Once you provide satisfactory answers to these questions, the network will approve or deny your
9 D( B) p6 z0 Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' ?' D# [0 T$ P% g. ?9 e8 m! @! P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% O, ~* z1 R5 f% x5 a8 I; P
for the network can be helpful.
) P+ K- T; I, mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) Z# H0 c2 a. ]: N0 @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) G/ T# T& D9 i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 b9 M8 ~# A/ l }9 ]people can open a lot of doors as far as networks are concerned.
: b9 b& o1 t5 e) S1 w( N) dAfter You Join a CPA Network
4 T" J# k' M2 {" Q! d, kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* L, A% ]; M4 ~; w5 D+ [) d6 tand make an attempt to get to know them a little bit.& P& F; E' z- k; u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 B4 _9 l3 i& U8 K2 U4 m5 wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
% S3 W: l( Q6 k- `5 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 Z2 U& x! H* ]/ b8 i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; m4 Z- n, }- J1 G2 G; O3 Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ W# q3 ~( I# f& N. M5 V1 Z
email.
. s+ y- x- ^$ y, d7 {! ~+ IFor more helpful info about dealing with affiliate managers, check out:1 H3 x+ P/ `! W! ?% p: F0 E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& c4 O' h: C& N: }6 K3 I
http://www.mrgreen.am/affiliate- ... iate-managers-want/
- ~) x1 M8 V% ~6 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 e! S t( y& _5 v% L+ p( E: X
Set Up Web Hosting
, T# s7 m2 o6 L' r) ` {) PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ @" v$ ?* W' V" }! y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ ^1 ?, q4 N9 h. Z7 G* P6 ^4 ] y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) V/ }: ~8 t; G
whoever else is on the same server as you.
8 k( h L' l7 R/ A, T6 _Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# \& g; n7 |, }' b3 R6 H
enough that the visitor can't close the window before your pop up is even shown. You have about 31 j5 Z7 m! g8 A8 \8 X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# Q$ A }7 U, p! Z$ X
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. H' j& i, {; \5 |# V* shouse full of roommates (hosting customers).1 j" [$ C! ^! @3 c' F
In shared hosting, this is like having roommates where everyone has no specific designated area inside
6 k& F* N: M7 `the fridge where they are supposed to put their food. Everyone just jams their food in however it will G( c/ L" e9 m6 D) p1 g$ n
fit.
h. h+ R+ A1 B! T* t4 a6 |Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- x- U8 s% |8 f+ {7 P2 b. U% B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. B) a2 ^6 b+ ?( s* k! l
their food. Everyone else's food in the house has less space to take advantage of.2 j9 k; L+ x- J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' G! o @6 P: d1 h8 F
any type of hosting this is a bad thing, and especially while running PPV traffic.
( `0 \& [1 z$ r8 F% TIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) G+ N! E* Y; [. W; vinside the fridge to put their food, and other roommates can't come into that space. The server is
4 ?7 ~* P1 k# V( t8 upartitioned, so that each customer can only use a specific amount of resources at any given time.
1 v! C# c4 K9 G4 kA dedicated server would be like having the whole fridge to yourself. All of the server's resources: O, d. p0 X1 P
belong to you and no one else can use up those resources. This makes it possible to serve much more( O; L: q8 W: |0 {" G5 G) W
traffic, faster.
F7 B/ h! ^0 i! m/ g' sAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- U# H1 y' P2 xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 @5 U' f6 k+ a% H \: U4 E4 ~7 q
here:
" D$ B% Z+ O9 V- `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 z4 Y$ P- Q m5 ?* r C7 i/ B4 b- kVPS&highlight=hosting
9 u/ u2 V5 g( J2 FDedicated-Hosting-vs Shared-Hosting j% `+ h- s+ S/ V2 @$ O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ d) H9 ]3 p+ Y
Hosting...Your-thoughts
6 {8 J7 Q6 A& `. n' i, k% N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 }0 d; ~# l0 SHosting Providers for PPV6 ~: H [8 |. g2 V! ~3 E# Z7 S
Beyond Hosting; e5 Y+ @- ?, r. h
http://beyondhosting.net/$ K6 W: _/ z7 b: D7 b& {3 a9 `3 P6 k
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment C. q$ |; R2 w2 }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; ?1 z- T' s3 T+ mdirect linking with PPV. Also, these guys provide great support.; y/ N0 H$ ?" x* J8 S4 Q9 n
Prosper202 Optimized Hosting
# K% E D0 z' N L$ S4 ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ j Y' G- E$ S# ?
CPVLab Optimized Hosting
/ c' h- ]8 v9 O% f- nhttp://beyondhosting.net/CPVLab-Hosting/+ L* O9 H3 ^. m) o
Domain Names for PPV
1 a( i8 l! K. \1 J0 N) u. yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ J4 j% V1 F' s
where you're going to host your tracking software and your landing pages if you decide to make them.2 L% r1 x9 E, V; g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 f: K1 U6 V {% w' j- L3 K/ lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
, k; @4 W" e3 ^6 G1 e# V5 i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# M! |- r( y! L5 R5 gterm or build a whole website.9 ^3 f4 o% y' k( M: X, P4 F" ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install
- ~2 D+ n- B9 B: \1 S4 t) ^. g5 ?tracking software on your domain. This is really important, because it is necessary to track your* Z; ~/ A2 p" _3 J& Q4 j. P3 x
conversions down to keyword level so that you can optimize your campaigns. Without proper8 V& P% C* e: S
tracking, it is impossible to know what is working and what isn't.$ w5 L# J' j) x! s; s( [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, S. a- i& Y1 e6 `; U! [is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" w; f% |' M3 D* JProsper202
% J8 f* `: J4 k7 z1 @4 v, H, Yhttp://prosper.tracking202.com/apps/
, r2 M" {+ y2 U+ \) [CPV Lab
- l- t( |; e6 |2 Khttp://cpvlab.com/; P3 w6 T: @5 C( s+ n+ J# I+ D
CPVLab Help Videos, q! n. S0 z& u" I" G" b
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ S$ D/ d( d( f- }1 I! YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 ^8 M8 K" b; K c# Q+ T
industry standard.# ~7 V- _( j7 ?$ q1 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; Z8 z8 D8 N; _: `6 S$ fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 o% i" ?' p# S( w7 N
good support if you have problems with your installation.
0 C/ h2 l- |, u! W' T3 [5 pTracking 202
$ W, h7 s6 L2 r5 CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your" v" h, {* g7 ^9 \: C/ H
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; @3 v2 Q1 x& f4 _9 Z6 h- D4 s( iarea.
, r5 t+ c* |8 a: XIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ t' T' U- G4 h0 @9 r% n2 }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. {3 B9 C% K% D/ P2 K
interface, and their hosting.
; n$ n; Y7 _, s. h: J" WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 j! j# D8 }1 b2 _! i. g4 jand targets which you are bidding on. Leaving this up to chance in order to save money could
5 p- { K9 t0 X9 g6 G7 kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) l k5 r& Q8 \# S: d' v; `were using.+ _' |* u: U/ v4 R3 A/ x
Choose An Offer
- C5 A( p7 ]7 O9 w; y5 W- U) UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 _4 j1 A+ \( _, s- @0 N( ALesson on Offer Selection. z7 M- | B5 _/ |* f
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; C- d+ E+ c( D5 _ Y/ N) h
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, P4 S% g/ |0 i( k+ v, M5 t% B7 `To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ Y7 [# ]' ^# h, _4 q
LeadImpact as the traffic source.1 O+ k. a% Y& Z4 o. |( t4 V
Now the best way to learn how to put all of this together is to just get started. For some variation in5 E9 ?- W6 Z7 m! y9 h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 @- j) H7 h# H8 @# q, ^8 w7 Acampaign.# {6 g/ h5 y& G; D* R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, |7 j3 q7 `* a& `4 u8 X+ O/ P0 g Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 h) I) S5 K, ]
that all traffic is accepted.
3 @( N7 A) Z. mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 L9 e/ [8 e6 {( D% _& N* D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 h J5 F( h# B9 m1 J# Fget creatives like banners or images specifically for the offer.
A1 w8 f2 g5 F, g8 y! W0 f# ]. R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 J$ Z# M1 G6 N$ \! Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; e6 h& \$ R; k; g* X Jtrack my keywords. Without doing this, it isn't possible to see what's converting.
+ U; H4 [2 ]. t8 u7 }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" y2 {! a2 f9 ]+ |# F( C/ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- B' |# H* g7 G" Z; q7 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) L& p1 z: w. A: L
bottom of the page:. p& z$ Z% g4 s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.3 F5 R0 L# e. B% @, c6 N
Click on the offer → pixels → Add a new pixel and this comes up:9 \( K; P$ q' s) m" v4 e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, W9 u o" ^5 H; ^
from your software into the box that says 'Enter URL of image to load'.
' {1 U5 I# N; K* xOnce you do this, it should look like this:4 Y# S& [0 ~ d( Q n, K, N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 T9 }( w0 `0 V8 c) n7 QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
m" J4 ^. N# CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% z5 E! r/ A7 l( ]9 F* D; [Prosper or CPVLab.
, N7 M6 a* \' ]9 ?% Y* @3 _, _; H$ L4 o9 l& X3 Q4 s3 Z
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