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PPV GUIDE [PPV新手入门][28页]5 F" @# }% F1 Y. ]+ }
详细的请下载电子书！
/ e. F0 z& O- U$ t9 N$ U+ b, y [6 K) I% }7 `
% J5 R( {! y6 ?Newbie Guide
4 w% z" `9 L8 ^( P) iPPVPlaybook.com% H" Q2 _' @% l0 R: p
Tracy Shaffer; o8 _. m' l5 p2 S+ v
David Ford
+ Z/ C$ b% n. Q3 C3 F. v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, M# I) d- o6 l; D/ DGetting Your Mind Right to Start Affiliate Marketing. i: ^* R+ |( m+ E
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ }! g" m9 u7 Q8 W/ B# w- l. ?& r- p2 ^ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ r, ?1 n0 J; hyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! A- p5 A4 `; E" ~with any success, these claims are laughable and far from the truth.5 K* r! p3 t0 |+ w* X' f3 r# [5 P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& z2 ~1 v K4 d' Q/ ^$ { {8 xflow management. The main benefits are the low barrier to entry compared to other businesses, and. G- W; M& l3 f
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 [4 j1 Z3 v2 L& ?
overhead.
+ M2 S V/ D4 `! P! A8 d# zThe winners in this business are the ones with persistence when nothing works, who know there's
! m! v" F; ~+ Eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% r& a2 D2 E0 s$ I! B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 [, p1 X1 _2 H. T& U7 Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& u/ u& x8 R# Z0 dMost of these things happen suddenly and without warning, and they all contribute to the amazing! S( T) l4 z" B+ z! a' x5 i
learning experience available to anyone with a few hundred bucks and the ability to open an
: q* F6 ?1 O( Q! U; Hadvertising account.
b) ^ u) b% h' N/ Q4 AYour competitors are willing to work at this around the clock. This isn't a push button, instant business3 T" }" \+ D) \4 q8 r, x
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# _) x F/ m- a7 G) Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; _5 m; T: R$ _+ k) T6 C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ |6 o- I0 ^4 x9 i5 ~5 V9 m% V
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 v* J( F5 q3 W# K; O Y. h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 x) W; V/ s6 g, q- ~# s$ vstarted building.8 W, ^4 i, k3 \# ?
Things you need to get started:; ` B3 B: {* \: l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* S9 E# k; U; f+ s: h( d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% L6 w9 L- V, e4 _: {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) y+ }% }- f( N. j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( q+ j, Z; P/ Y6 F! Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 B( k9 h& B- |/ l7 H4 b/ H+ O3 Jwith PPV.# H& l a2 r$ X
Basic Getting Started Definitions* C3 K, d* R5 m$ B! D1 p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 ~- z4 a6 \* }6 s7 ~2 H0 D8 i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, K% D$ A$ ~. J! H9 O* B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ j, H- ?2 q* q r7 }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 n+ ?7 Z! C2 q6 r( z6 a4 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( T" s5 J* s+ s8 v- C9 F
receives a commission on that product. An example would be the Amazon.com Associates program,
& T2 o5 P2 f1 b, R, b- R7 W. _Comission Junction or Clickbank.
- l0 u ]$ N9 \. J" OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 h# }" p6 [3 }; V/ v9 d( [
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 r4 g6 H9 P8 A: L1 A
buying a product. An example would be Ads4Dough or Neverblue.
8 D4 P- Y, L5 qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! Q* I( F; B9 D' F0 }3 c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* a9 u' G, q+ }3 E' _related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# }3 r n# j. r, Aright from the start can really help you.
" w5 j8 [: T( QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& F/ Q6 y7 e0 z$ V2 S& A9 q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 q, }+ `3 {+ X6 ^view, starting anywhere from .01 or .015.
0 X' l. Z3 f; Y5 e. h3 s; }, TIn order to use this type of internet traffic, the affiliate can sign up with a number of different# e+ f ]( S3 C# o. ?: ]
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 d# K1 P8 V0 e; @) Y- NMediaTraffic, and AdOn Network.
* u) t* N4 g) i. j, NDon't popups get blocked by pop blocker software?* b. J& \8 h$ m4 i4 g
No. Popups are served in a new browser window as if the visitor had opened the new window
- D% @% C# M7 a4 wthemselves.
. O& j+ J- p5 CHow many popups get served to the visitor?! Q R7 ]- `+ T; H! D9 I
The number of popups served varies depending on the PPV network. Some pop more frequently
) Y7 R3 N7 A. g2 `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 r, @) ^1 @6 g N# ^serving this kind of advertising, so they have to toe the line between keeping their software3 }4 c4 f# K- R) Q' ~ O; P3 b. q& L
downloaded and still making a profit.
, ^5 K+ R1 e4 n. k" i- @2 UIsn't this type of software bad? Why would anyone keep it on their computer? ?9 f1 d8 g' p1 ~$ Y9 a
No, this type of software doesn't harm the user's computer.( C1 F1 i: r2 ?; v) \: H$ G- G5 I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 ~! O+ p4 [2 K# g, Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 q$ r7 b+ p& y
that they can continue to have access to the incentive.
! h' L) P; X/ A t' V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) u7 Y+ k3 N/ i9 h G, zHow to Get Accepted into a CPA Network" q. @2 y9 \* S: y0 k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! A& K- \$ z9 f. O. E0 Z& y1 {4 bto start looking for networks is Offervault which lists offers and lets you compare payouts across
r9 X) |% t; S2 adifferent networks.3 d/ X0 A, w: v. O- `6 I" m6 y) u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 F- G5 ]6 p! U9 g4 l5 F! {( wapplication and be as specific as possible about your promotion methods. Usually some time after
4 T# I% j9 F" `; ?9 J+ f& p& Ereceiving your application, the company will call to interview you. The phone interview is a critical0 D5 w& G1 W( p- c# G/ K- l% i+ c. H
part of the application process, and most networks will deny your application outright if they can't get
5 t2 v+ y; {" A; P1 R2 Iyou on the phone.1 d8 r$ T3 X- Y" w! L( Z& ^6 k" G* f) V
Often, the person who does your phone interview will actually become your affiliate manager after* p) u5 x& u' C1 U- X
you get accepted, so it's a good time to put your best food forward.0 d. @# J7 H) k) S! e# H, Q
You might not relish at the idea of someone grilling you about your internet marketing methods over+ L; H `/ h2 `# \
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 S" t# m7 A; c3 Z( }# I
What methods do you use to market offers?
" ]2 @* ~, d Y9 y. E* J% Q! kDo you already have a website you will be using?
+ F' S4 }, |+ i. v" o& m5 f* d, jHow much is your advertising budget?" d2 B6 `3 H. B4 S
What other networks are you a member of?3 h9 I9 i, q; v6 Q+ B8 \/ y. K2 w' |; e
Who are your affiliate managers at these networks?
5 z. Z, f9 x" ODo you use social media (Facebook, twitter, etc.) to market offers?
& I0 `) }% t/ o- BHow much traffic can you drive?
# J& p$ i% r g. n6 NDo you have a personal recommendation from anyone who is already a member?
/ f) R5 _ T5 I. x5 QOnce you provide satisfactory answers to these questions, the network will approve or deny your
. Y* d. U: L: t4 Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 R( u7 T5 h6 w5 d
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, i' U& n5 _! J/ n5 yfor the network can be helpful.
9 X. L( D/ p; |% o8 DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 M: e! y6 \9 n7 Y5 w, JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network [9 }- P+ J3 D h& f# M$ d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 s5 o* [8 W; O3 T3 Q# e8 }5 U5 C `
people can open a lot of doors as far as networks are concerned." r- o# {* U+ P
After You Join a CPA Network
+ y( q5 o! ^6 G1 J( bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 `7 g) b$ C% W7 ^2 iand make an attempt to get to know them a little bit.* a0 @- L$ E; C$ t! k m! I: S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; {0 L: Z3 U! }9 ~) vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ z& e3 v6 ^, K: u; K" |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# S% L/ K: b0 n9 E4 P! l7 f( K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 X7 P# D: M Q+ E, Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ t* z0 q/ W9 ]* xemail.5 U [: U6 \# G( G- D3 r0 E
For more helpful info about dealing with affiliate managers, check out:
3 d/ z4 g1 C- P% \http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 W2 d% \0 R. ^, `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
' r( {/ w2 o7 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" H/ p- ?. \, G7 ESet Up Web Hosting
; k( P# A/ \2 \1 L/ oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said! ?) A/ X2 A3 p5 l, F( q2 D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 {6 F7 W$ _6 Q Zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: J+ M* y* g# Y$ @whoever else is on the same server as you.2 C) I6 w& M* M5 U; E, o/ R7 c
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& c% c$ S4 C; C/ c1 h& U8 \enough that the visitor can't close the window before your pop up is even shown. You have about 3! {) O) S) m" ~3 c/ O3 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' L1 r( n9 X' W3 q! H! v: j, bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 w8 F# K: T8 X% h7 _house full of roommates (hosting customers).* \, y1 v o0 g7 t, Q
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, `, J% m, Z' N5 r- N0 N4 i' gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) D$ X* ^3 h" hfit.
- c2 J3 j; q& _7 y6 JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- b. |8 q+ a5 Sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ G+ |7 @# B i" [
their food. Everyone else's food in the house has less space to take advantage of.
- k# D2 ~/ g, ]& L1 ]9 Q: @If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& D/ C7 T5 T+ {. pany type of hosting this is a bad thing, and especially while running PPV traffic.
# z i) @' R, q/ CIn the case of a virtual private server (VPS), everyone in the house has their own designated space
& i9 l8 P! \. ~2 Y5 c( Yinside the fridge to put their food, and other roommates can't come into that space. The server is
# t0 A: b5 M6 f+ i8 t) e5 tpartitioned, so that each customer can only use a specific amount of resources at any given time.4 g! @" j+ F7 E+ K b1 V" t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
w& J) x& D$ obelong to you and no one else can use up those resources. This makes it possible to serve much more+ b- i2 @( u; z% q" z* ]6 g" w1 j
traffic, faster.
0 ~! {' A& G+ T5 LAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ r0 _2 K$ n3 b& U g
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 W' k5 a+ R7 r: Lhere:+ J: M \. u- A6 F3 f7 Q, }
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ x( D) |$ d; n2 S
VPS&highlight=hosting- c- z5 y: Y& |* D2 S" u
Dedicated-Hosting-vs Shared-Hosting+ X$ [& V. M1 Q! k' m) O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 O9 O. N# k! `
Hosting...Your-thoughts9 ^ f8 t5 h2 g0 h6 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 [1 u# r S: K& k' _! s0 ^
Hosting Providers for PPV$ E/ T* J" O6 V& S! W4 q
Beyond Hosting
' @* c& _/ c! F/ A9 Rhttp://beyondhosting.net/0 _: e8 |( k! e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, R; D6 F+ s# E& h+ Lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 h( L" ^0 {5 p+ O7 ^: p- _2 G
direct linking with PPV. Also, these guys provide great support.
: V+ P: e! L2 b4 e* KProsper202 Optimized Hosting
, Z: S. k$ Y8 `/ B0 whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ X4 e: I- Y! s8 o
CPVLab Optimized Hosting6 l+ Z3 p) r `
http://beyondhosting.net/CPVLab-Hosting/9 g& h- r2 E' P4 {5 U3 N
Domain Names for PPV
0 R5 M. F4 r- `# p8 LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 {# s( ~4 k6 g( h4 _3 k
where you're going to host your tracking software and your landing pages if you decide to make them.
+ _" q# l$ R# \1 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. R! v# {9 @& r, A
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% e' Y' f& B( j. J" R1 [% y" F
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
v- B% C/ l( b/ c! A& ~. T7 e" r3 lterm or build a whole website.% ~5 W9 A, t3 I
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( H9 N) p3 S0 J9 P$ k9 B# {2 ^& `: ]tracking software on your domain. This is really important, because it is necessary to track your" O/ D/ `7 \8 a5 W8 c
conversions down to keyword level so that you can optimize your campaigns. Without proper. V8 y8 e6 L. f- b5 D' O# Z" Z, ?
tracking, it is impossible to know what is working and what isn't.
0 _6 p! t2 X9 n w7 vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 Q$ a3 ?$ a- B4 \6 S2 Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% y5 J/ i; w, f9 G( ]8 \9 |! dProsper202' y; B9 W) e' J& I: H5 `; v7 Y' I: ~
http://prosper.tracking202.com/apps/( P0 ^7 u* y# S* W
CPV Lab `9 f: o' v- ]7 A3 s
http://cpvlab.com/
9 J; x# T2 B( d' `* o5 p+ yCPVLab Help Videos- v6 P7 o& t. ^2 A& N4 I# C
http://ppvlab.com/oweiw/oiurw/vdm.htm W/ N* K: t: M; Z2 D! j4 m* T8 @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an, V3 ?! F9 j" e z8 R" V
industry standard.
& t' j9 x. p0 T# O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 }3 P, r3 R5 o/ v/ T+ i
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# w! f, y) h' s, N+ ~5 m
good support if you have problems with your installation.! P, V, {6 d2 Y+ o
Tracking 202/ M4 B. C2 L' `
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 W! `: _2 e/ r1 wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 z6 m2 z; M3 J, J! marea.
) i0 v3 r; X# yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 O" R3 g# H. H$ L4 Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& i) T+ {: e' b8 Q( {: \
interface, and their hosting.9 l6 q, |' ^* k! l
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! O/ w8 J' A' a$ F. F! o* f& R
and targets which you are bidding on. Leaving this up to chance in order to save money could4 P; K1 X4 q, |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ Q5 A0 H$ ?! m7 _were using.# g0 \% k. _6 ? O
Choose An Offer- a* n8 B( C0 E4 h; G$ Q% y8 U/ u, p6 d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. w0 L4 p& L6 M1 E, w2 [: j5 A. Q
Lesson on Offer Selection
3 _* o6 m7 A9 fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% k+ M2 u, X, `' Z$ ^+ CIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 Q' _9 x; b2 ~0 v6 C- e g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% |) w9 B: f F& @LeadImpact as the traffic source.9 O/ `6 R: e' V" O
Now the best way to learn how to put all of this together is to just get started. For some variation in% C5 {: ?7 K3 @$ J1 ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& j4 x" E# w2 a8 l N
campaign.
1 ?2 s& A5 \% l; q! n$ xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 O; S! |0 v1 O# O' Z$ C
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 ^3 r V4 N u/ t4 o- l
that all traffic is accepted.. R/ D9 c7 F' \- ^
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 M4 ~$ {9 c ]: eThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 z) L4 ^; n1 @* b" d
get creatives like banners or images specifically for the offer.- @2 h' D% J) L# P5 o9 d6 X+ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ B$ v+ ^+ x, k* \' w6 @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, ~/ ~8 L' \( o' Qtrack my keywords. Without doing this, it isn't possible to see what's converting.
$ S1 c H0 v4 JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' f6 e; j/ z2 @" u0 Y. E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& Q" n3 k6 p5 |) ^" QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; {2 M0 a# s' U8 B0 W8 \* a0 e% E( K7 nbottom of the page:
- Y2 V& H: P) a9 t- d& k, V: \Next, I have to cut and paste this pixel into my offer at Ads4Dough.- |+ q' ]. Q- y A r8 g
Click on the offer → pixels → Add a new pixel and this comes up:
, ^( k. B1 @( X+ dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 ^; @3 ] B( x4 j4 F
from your software into the box that says 'Enter URL of image to load'.5 S- l* b( u1 M1 g8 x% F
Once you do this, it should look like this:
5 \3 S- F3 t! G% }& ]5 w \ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; J9 P, }, l! W
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 l2 w% |/ N* H! TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 h" a' M, w: [$ QProsper or CPVLab.4 b- J0 k4 {+ W; \
+ Z$ J1 y/ F* @% [
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发表于 2012-12-27 18:47:17
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