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PPV GUIDE [PPV新手入门][28页]+ s6 U( S# i1 q. p( `+ w4 J
详细的请下载电子书！: I$ ^, X% z# }
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2 R( f, f* |' b+ w; p
Newbie Guide' f5 [' `: T9 `6 C( a
PPVPlaybook.com
/ r/ B: R2 j6 k- \% _# ETracy Shaffer! x9 G+ W3 ^ r7 e0 `& h0 h1 k9 u
David Ford! A- Y# H! j) }7 N- X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 R8 i0 u5 d/ K# R* Z/ J6 b9 C; ?Getting Your Mind Right to Start Affiliate Marketing" F; X! I2 p" F% a- D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 {9 C- f4 N/ e7 L: Kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& d9 s, Z) k9 K. K( byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 N, Y% L) G& N! a3 \. e! fwith any success, these claims are laughable and far from the truth. d9 Q8 p, d& |* ?
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 w u, t. X" U8 E! ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and4 B: g& ?: ~; @. k' N5 K6 W
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 S8 s- @7 G1 m: Boverhead.
; n. R+ l$ y# G8 }7 k8 j) oThe winners in this business are the ones with persistence when nothing works, who know there's
9 G& e' i- S! m' W# Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. J# Y7 {$ F0 q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% [& _& r0 E/ w" {
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 P1 G0 X7 C; b' c$ l ]$ x
Most of these things happen suddenly and without warning, and they all contribute to the amazing P7 ^& r6 W& f6 y# D' `
learning experience available to anyone with a few hundred bucks and the ability to open an$ ]$ I( a6 ~/ D5 h. \
advertising account.
9 U" C) H G% W( q* c0 y+ {# Z$ MYour competitors are willing to work at this around the clock. This isn't a push button, instant business* Q+ X3 M0 v6 P" j- B
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ a) b9 V0 Q7 z' J5 |
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 l9 p1 ?! ]) l3 i6 X. j
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& Q2 ?/ |% V; y+ L$ \. }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: G6 G9 {* k5 N, k/ N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' U9 g6 h7 x6 T7 k
started building.
3 e0 Z2 G, h& g6 r+ a+ G2 MThings you need to get started:* W) W! v) \# ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: `% u5 o$ U8 K1 x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 N6 k/ G, @; A6 f/ f6 ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( S" _5 @4 \7 N9 x. O2 m: f) z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). F; [2 b/ x5 E" s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic: t/ ]# l9 e1 M. }9 v p3 [
with PPV. B- k' z* O- G( m5 S/ ^" F9 U' x
Basic Getting Started Definitions
" [' B6 f) V y1 n" x/ o. _Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 o' V7 R& F" l+ a2 r( u" Q; Haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ }9 j4 {9 A5 P* O" n/ z$ \; \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 G% s+ g$ n! E2 W) f. d& E- {" ?' Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 P5 S- \- w% G' L/ n5 \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, b$ I' Q1 T, @/ B- ^
receives a commission on that product. An example would be the Amazon.com Associates program,
7 x) Q7 O9 [/ n$ z! u1 Y* c5 gComission Junction or Clickbank.
3 I' z- p6 H2 G% _3 [& e% jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 I: X4 s7 @0 X S. k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! l) g4 D5 Q6 P( P4 u; M( e x: wbuying a product. An example would be Ads4Dough or Neverblue.8 n8 ?) Q. c% A4 M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 l5 o+ H* S M9 g+ J0 E7 U, P% G c
account, getting the affiliate approved for offers, bumping payouts and just about everything else, ?9 q5 i, _0 R/ o% |: z- C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, V9 {! S8 {& n: \; b5 ]0 ]right from the start can really help you.% W' q: g8 n r o" V* `! x3 o, d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 E$ o' v+ D3 Q5 Y5 [in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 @6 D$ J* m# S5 I+ Uview, starting anywhere from .01 or .015.
: Q+ n* F& O" M! HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ p7 Q- x0 ^5 L8 I" w! V. Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 K6 o* j5 X% r5 ]$ P4 }MediaTraffic, and AdOn Network.
6 o a& R _5 c( ZDon't popups get blocked by pop blocker software?% T1 a, y. Z' s1 m# v) s7 n9 ]/ f
No. Popups are served in a new browser window as if the visitor had opened the new window
% Y& A( ~& h- z5 s* Zthemselves.
/ {) X' b! g9 ]. b: I0 O+ ^0 Y4 ~How many popups get served to the visitor?
8 L" x# n+ l' I( O+ T1 X) O8 yThe number of popups served varies depending on the PPV network. Some pop more frequently& {, e3 }8 Y* ^ a* z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 ^, v" T) q/ W# N3 Q7 c1 m( _( d6 R
serving this kind of advertising, so they have to toe the line between keeping their software3 C: D5 _; h- x+ ^/ |
downloaded and still making a profit.
' F- I. ?' F0 B* {Isn't this type of software bad? Why would anyone keep it on their computer?# X. n# u8 \7 V {
No, this type of software doesn't harm the user's computer.
# g [: q: ^ a, lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
P* I) n. o. ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 d- J" O5 ~# |, x0 o( p ^that they can continue to have access to the incentive.3 [* c6 v# z L; D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 q8 \% F$ H; N& c$ j
How to Get Accepted into a CPA Network
# O& R1 N3 n; U1 |/ p- |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ D$ a' R0 M( N, [$ {
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 f# B2 X4 R0 e
different networks.
% m! ? P H2 Q: s5 r/ \Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 _/ t- O: w- N2 ^' O
application and be as specific as possible about your promotion methods. Usually some time after
+ n( W) P$ u6 j' b! r: `receiving your application, the company will call to interview you. The phone interview is a critical
- `# H2 @# {! B, h# _( b' ipart of the application process, and most networks will deny your application outright if they can't get" }/ w2 ~3 b5 }; Q; h; F0 R2 O
you on the phone.; U5 \! U! J" d5 g
Often, the person who does your phone interview will actually become your affiliate manager after
1 n! u2 [7 @3 Zyou get accepted, so it's a good time to put your best food forward.
! w* B8 I5 A1 \You might not relish at the idea of someone grilling you about your internet marketing methods over
# _# c ^9 j: Athe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 {' A) b2 y- v' vWhat methods do you use to market offers?& R; x& i& A: K Y9 s3 f7 o
Do you already have a website you will be using?# E3 D g3 b" N3 h
How much is your advertising budget?
* Y+ O- X# W! `3 \+ L" [What other networks are you a member of?0 ~2 r* n' \( m! Z5 S) `, a& m* R
Who are your affiliate managers at these networks?0 j/ j5 N6 {" o
Do you use social media (Facebook, twitter, etc.) to market offers?
) j, q$ k! E! B6 H& K. W# XHow much traffic can you drive?
v) J- A9 W$ p6 D" @Do you have a personal recommendation from anyone who is already a member?
x4 e$ r$ f1 K/ N/ ?: ZOnce you provide satisfactory answers to these questions, the network will approve or deny your+ d Z, B: M5 i5 Z3 c* Q: j0 U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 P' H6 o7 V" Mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate( i3 r% n3 `; r% p4 Q
for the network can be helpful.
* I2 c) {9 P1 s% g4 QTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 K, A% h) x; S4 c) g. S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ M9 {. T% r, h5 Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# E! k; t7 X% [
people can open a lot of doors as far as networks are concerned.
% S+ v' |' ?* U& i+ i! O$ ~After You Join a CPA Network
4 ?& E* L, `& @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 `# _. g# a* n& R' [7 d5 Mand make an attempt to get to know them a little bit.) P6 a4 \% g* `6 z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* |8 ]0 G- d% Q! _" S3 m4 B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! z% _. c+ Q* |5 o2 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ G5 m7 X6 R( L+ i. o" o- j
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" ] }5 a. k" Q/ v- I P/ [3 ~bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& `3 ~0 {2 X5 B: Temail.
1 H1 l4 Q* i/ ]4 u5 vFor more helpful info about dealing with affiliate managers, check out:5 g3 M- \" h3 H7 a! Y* y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( v6 h$ _! B0 shttp://www.mrgreen.am/affiliate- ... iate-managers-want/: X+ P) c& K& @- R6 E7 T+ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- i- x6 L, f1 T& Z A- g* W
Set Up Web Hosting' G8 t" \% k: z* B5 H# ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 i1 g# w w* t Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
! k3 C, O, q4 w! g$ vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 i3 m# I) \/ m. a2 kwhoever else is on the same server as you." {' h, X8 e/ t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" P, k) C1 H0 r, }6 Oenough that the visitor can't close the window before your pop up is even shown. You have about 3! L4 Z6 ^2 U3 N
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 j8 u& p% f7 v- B! n: I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 f* V. j% m; |7 W/ N, g7 a4 |
house full of roommates (hosting customers).
! G8 ]: C, x! a9 O" t( oIn shared hosting, this is like having roommates where everyone has no specific designated area inside
/ O7 B. }3 O3 F" X8 e4 s: Mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will. R" R+ t0 d- ~+ Z3 B1 ~
fit.
$ M% k% |1 v ?- B/ T' Z1 zSay your roommate brings home a large turkey. They will then take up more of the refrigerator than; m0 \% Y7 c5 y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! [) p$ d0 u& P- Itheir food. Everyone else's food in the house has less space to take advantage of.5 l3 a9 J# w4 ^2 P6 h) _0 W
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 ^3 m9 O" |5 V( U) z9 `
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 o# d6 o5 D7 h HIn the case of a virtual private server (VPS), everyone in the house has their own designated space, R; ~( G* @% }5 t- @
inside the fridge to put their food, and other roommates can't come into that space. The server is
: S# _0 E9 g' y3 i4 ^( npartitioned, so that each customer can only use a specific amount of resources at any given time.
" s! g$ I' `* Y tA dedicated server would be like having the whole fridge to yourself. All of the server's resources
M5 i) T- b3 i' \9 I* w5 K) U8 R0 [belong to you and no one else can use up those resources. This makes it possible to serve much more/ @- c4 _ ?! k- |# [% e( m
traffic, faster.
& l3 j* h9 A/ o2 iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., Q, U/ Z) Q& u Z) F' D( @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is j; k x `/ r, h$ p4 s% {
here:
/ {7 Q7 u8 P4 ~# a) s) `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 T* f" P' T. w
VPS&highlight=hosting
! S. ~) T: `" j! t/ UDedicated-Hosting-vs Shared-Hosting4 H3 o7 N6 M0 c3 @0 L& m9 }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 I. X! s! z6 B& G7 J2 PHosting...Your-thoughts
3 m* s) u1 O# E1 n0 `* I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( V5 \) z; i5 A0 r, k4 u: b
Hosting Providers for PPV' R E0 d& P0 j+ A5 w/ @- D
Beyond Hosting) b. R1 q8 P. m1 g
http://beyondhosting.net/% [8 D; ^5 y+ @2 {# ^9 v
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% {) O j# ], H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; o* l8 ]! h+ i, z! l' {
direct linking with PPV. Also, these guys provide great support.
" l8 j, a+ S5 u. B( FProsper202 Optimized Hosting* E. r. g: [. a8 g p
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 F8 M2 I4 r: S' y. ?& V/ FCPVLab Optimized Hosting
- ^. N9 ^$ o8 y& Khttp://beyondhosting.net/CPVLab-Hosting/& G _ L) U0 }( U1 x) h# ]% G6 y1 W
Domain Names for PPV3 Y2 J" H4 V6 j+ u) {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- E! V5 ^& H8 I$ M) Fwhere you're going to host your tracking software and your landing pages if you decide to make them.5 [9 A$ a+ A" k: y& o% ~' j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' M' M% e+ _; ~ U- Tbland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 _0 Z9 m- J% t' U% j: ?. o4 x.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ V; h$ z9 b# x3 p9 mterm or build a whole website.
6 S4 o% a& w+ X7 u% D/ `After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 |* J3 A/ j2 y$ k) H% ltracking software on your domain. This is really important, because it is necessary to track your! {' @2 [- ?/ K% v
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 ]4 K3 [' k/ a! @. stracking, it is impossible to know what is working and what isn't.
5 L5 A. K% `% X- I) S2 A' ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ Z- j/ H1 g) ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 }0 h B' p0 A! d% ]' j
Prosper202: K0 S5 j6 D0 U* I! z/ ]
http://prosper.tracking202.com/apps/
/ d. e' j* t1 I- CCPV Lab
2 h- O1 Y. _$ E, k+ r+ t. Q. D3 ~http://cpvlab.com/1 W% Z4 m+ J! Q
CPVLab Help Videos. i8 c2 p$ g8 P e0 p
http://ppvlab.com/oweiw/oiurw/vdm.htm$ O! z. C2 e, M7 A9 S
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 b0 u9 `. G0 r/ E: }
industry standard.5 C6 D# c9 A' O4 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, T" e5 ?# r- l' P& v' K9 X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 p% Z8 s) s/ e$ N$ Ggood support if you have problems with your installation.
c1 j7 v9 ~* k! e7 I7 K6 _Tracking 2024 F: A4 z/ Q9 u& _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ \3 V1 Q" t+ z4 K/ E9 F8 d3 b: {. ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ _% b; V: K) ^3 |2 V4 _ U
area.
+ q9 O! i, I& @: @4 W( BIf you choose this option, keep in mind that your tracking software, one of the most important parts of
" f" t; {' F% Q4 Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: j* z' G4 R1 K( g
interface, and their hosting.- Q! [( @) q/ @; p7 _5 E5 |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% w/ H" c) G9 r' O( Y! R
and targets which you are bidding on. Leaving this up to chance in order to save money could/ U2 R" E8 n6 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you K5 Z1 N' y% v
were using.1 \7 A3 R0 f- G1 n
Choose An Offer
, d+ e% F1 h: Z- p8 T0 i: ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 g3 b. T! ^3 v) d* HLesson on Offer Selection
1 Z: `5 S+ ^# a; v6 x, C* ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ B- i3 a2 C$ |0 ?, V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% h+ m5 h7 D. E4 T5 C1 B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( g' J% E0 \" u ~9 O
LeadImpact as the traffic source.) W: Q- [9 H6 v( s
Now the best way to learn how to put all of this together is to just get started. For some variation in# K8 D2 ]6 x3 M# Y/ l& ]9 Q
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 f C& Z( v( C- @! g5 E( V1 c7 _campaign.
! `; b6 A2 M* S- RWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 L+ s6 g" s/ |/ @4 [% y! y& b
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 i2 d, N) r+ Z& w7 S: V) A
that all traffic is accepted.
' ^/ z& z% ]! ]2 @! z ~First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. |# G! b1 K C2 S
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' Z9 U4 _) ~$ H7 N2 A* Zget creatives like banners or images specifically for the offer.! q% E/ e, U& }" L' `* z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# V! u+ j1 t" A, @( b4 jBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 \9 W, h+ i1 j/ j/ W
track my keywords. Without doing this, it isn't possible to see what's converting.8 f& I* a$ j; f6 f/ R( R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 K( ^" Y% C& |, Y& K K# y/ Z) B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 O& T/ F1 P, N" f$ zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 c$ M+ W }7 k* Q L8 n" M
bottom of the page:! r" `/ B, Z( z$ n" O9 v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ `5 F5 r1 Q# P2 q- J" B H1 a6 C
Click on the offer → pixels → Add a new pixel and this comes up:. k: y$ `& p7 N% y0 U# j6 A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* k. h4 T: |- |1 zfrom your software into the box that says 'Enter URL of image to load'.
- {' X* O8 }- ~, T# V, e1 rOnce you do this, it should look like this:) a; `0 }( ?5 z: q; }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% a9 l6 |' m/ i1 [) k
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
F3 N; O$ Y6 T3 zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ U! f9 D; X& J, YProsper or CPVLab./ z9 l4 r, J& o4 J: y$ J$ e x% B
2 Q: [7 _" Z; s
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