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PPV GUIDE [PPV新手入门][28页]
, b6 @3 k- L/ w+ @3 b1 H& i3 i& d详细的请下载电子书！7 r8 D6 _. J7 Y5 ]& Q, ^! ^
% V! P a0 T1 B- j5 F8 c7 M& y" F
! l( P6 }6 S/ m0 UNewbie Guide
+ [7 j- X! W+ ]; j- L1 ZPPVPlaybook.com
& s) S. g/ L; b* ^- HTracy Shaffer6 N7 x; V8 y; f* I" F4 D
David Ford8 o# L% B3 b7 d/ Y9 y# E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: o* a+ M4 y& I S) e( T, O
Getting Your Mind Right to Start Affiliate Marketing9 _5 S6 C# N& J6 m
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 N8 b* L3 {4 ^$ ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ }2 K, C3 i% \; j! Z6 H( x8 o+ K0 _
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( i. M& F, p! ?! g. m3 M* V
with any success, these claims are laughable and far from the truth.
5 U$ U( |, S$ s: T- T$ f' L! iAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' I' `" [1 Q3 ^( C' Y0 E5 w+ jflow management. The main benefits are the low barrier to entry compared to other businesses, and
& n3 a! Y$ i8 I1 q- n }0 uthe ability for a marketer to be a one person shop and make an incredible amount of money with low! _3 _: k/ K8 R& m8 Q6 g! _
overhead.! L' X# n4 w. U/ m, S" d. J n; a
The winners in this business are the ones with persistence when nothing works, who know there's
3 w- y, M! e" q7 D; c' h3 rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., V! |, | l# m1 L# Y) B6 g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 Q" o3 B8 v) a* v5 J- E5 b/ F: ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
k5 Q. [& [- @" QMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 W: q/ Z: n; C% j8 Olearning experience available to anyone with a few hundred bucks and the ability to open an
5 e- s' a. F4 R; V$ ?! Aadvertising account.9 z! {& L& d* b7 M" B6 }, a# ?/ T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ F U! z% G# U+ E- x$ q! x! ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) _2 y( m- y1 k+ U( K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, i6 p, G8 |' s; ^0 y {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! h7 p% X! k2 |; a6 jWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 m- ~0 |: x$ Z# D! y: ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 u! C/ Z9 F3 O4 U2 M/ J& @
started building.. u+ X, a' C9 @
Things you need to get started:. h% K6 z. j6 H- Y; c/ o! ?
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* _; A: F9 |: K- s: V/ } @% h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 d" X. o2 H! d- q2 N8 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 y, v6 {) H$ t, q7 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% [" f* W/ z+ C# iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ ^9 b- r6 A8 L* p. ^7 o
with PPV.: U8 N2 E1 m5 p6 p9 Y( z
Basic Getting Started Definitions% o; ^" q. ~; F' ^
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. _4 W: a% ^8 s( \" t' naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) r6 ]* V! P& P" b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! u5 R( L! x6 ?4 M% K7 ^5 _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 G0 r% x9 c" f6 _8 qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: r7 X2 R8 |+ X; h& k& e. l+ xreceives a commission on that product. An example would be the Amazon.com Associates program,/ p/ J) a- a5 P' G4 i# F6 [
Comission Junction or Clickbank., K8 f# B9 f5 Z$ J9 @7 J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" M( ?( _ k4 d7 C0 ]* P- pan action like filling out a form, submitting their email address, signing up for a service or sometimes6 k+ e F* H% V, f! o
buying a product. An example would be Ads4Dough or Neverblue.
% _: a2 j7 N' O, T7 D' rAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 T U7 f( l& T/ Aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else! i4 \0 ^# z( i) e; X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 T% \- ]4 t* s' C1 [# x1 Z
right from the start can really help you./ P1 s4 v: j7 w6 `5 ^
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 b3 p& a3 p2 k; Y; {8 jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# ^/ e) {6 E, o, u" h7 N4 Rview, starting anywhere from .01 or .015./ ^! f2 X0 P; c( f e' e5 C
In order to use this type of internet traffic, the affiliate can sign up with a number of different. a' O6 S* l! d8 X* j2 l1 h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 w% t: k8 p! o9 E P: {, `MediaTraffic, and AdOn Network.5 @5 R/ \/ J8 `6 L' Q2 N- D
Don't popups get blocked by pop blocker software?
6 W0 F+ S, E3 ]- r) s" y, f4 G$ ZNo. Popups are served in a new browser window as if the visitor had opened the new window
' ^8 C$ j. v% uthemselves.
& L1 p3 m! k/ F+ X8 f) J/ k( vHow many popups get served to the visitor?
. Y$ O4 f* u' r# {. @' G6 g/ }% ^The number of popups served varies depending on the PPV network. Some pop more frequently# I' e* L$ K2 Y3 x$ [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% j, }: ^6 U# _! v0 ]; k
serving this kind of advertising, so they have to toe the line between keeping their software
7 F- ]/ c! }/ I7 b: Ndownloaded and still making a profit.
/ }* P, A! p: S; W2 gIsn't this type of software bad? Why would anyone keep it on their computer?6 U* i! V8 f% f4 t8 ^2 u8 l0 J$ k
No, this type of software doesn't harm the user's computer.
]9 n/ l. q# R* D2 ?: u" dCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 g# C% g8 \- Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so c7 P2 s- x- [7 Z
that they can continue to have access to the incentive.1 T6 F1 y- w, z3 i; |: Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 v. K; s" P' b3 M! T. r9 \
How to Get Accepted into a CPA Network/ m, W: V& H/ C6 T4 b
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 o% o0 v1 Y$ x% f7 ^0 bto start looking for networks is Offervault which lists offers and lets you compare payouts across0 |% Y9 }5 b/ a0 \9 g, }" y: H
different networks.
[- Y/ L9 \2 Z! }8 OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), O+ U6 e N5 ]2 @! s- x d
application and be as specific as possible about your promotion methods. Usually some time after" G0 @3 d/ }! J: x4 r- E
receiving your application, the company will call to interview you. The phone interview is a critical
" G" Q* ~" ^4 S0 T3 w- ~part of the application process, and most networks will deny your application outright if they can't get) Q- j1 U0 X+ _0 c
you on the phone.
& F. w4 y" P5 bOften, the person who does your phone interview will actually become your affiliate manager after
: h4 ? x# J( g6 i: ryou get accepted, so it's a good time to put your best food forward.
8 q6 [+ Y; o4 G' e/ XYou might not relish at the idea of someone grilling you about your internet marketing methods over! d7 J+ C8 X) {+ h! T' F9 \
the phone, but trust me, this part is critical. Have answers in mind for the questions:) H: d# L. ~) \8 y0 q" G7 G9 ]3 ~
What methods do you use to market offers?* G# |( d# ^, i" @& Y9 {
Do you already have a website you will be using?: Q. F+ O; _% P! L/ s) t5 n
How much is your advertising budget?$ l8 Q- g; c7 u4 S6 m( H
What other networks are you a member of?
1 `2 p9 [# o5 B8 C. CWho are your affiliate managers at these networks?
1 L2 N1 ?6 @" X" HDo you use social media (Facebook, twitter, etc.) to market offers?3 _ g2 p2 ], e. h. V
How much traffic can you drive?" `8 V' \; K2 J2 L' ~7 `
Do you have a personal recommendation from anyone who is already a member?7 J% ], o6 [0 O8 C$ h
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ H* B8 d% u' L, T/ ~application. If you get denied, just keep applying or call someone on the phone and try again. Be' B2 c) W# d1 @# u' O+ n0 ?) a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate& P" c) S, z6 p! N
for the network can be helpful.+ v- u9 |* V+ U* ?5 y8 c! p% {& z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( X4 D# W. A$ i' R; ~$ [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, W( v' P: v4 V- `* xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 |5 A, p- e: a4 p. ^people can open a lot of doors as far as networks are concerned.
0 h% B, G- Q: X/ FAfter You Join a CPA Network
: w$ ?2 Z) C0 m7 f B7 Z! J, ~) {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ v+ Q# u3 a# z4 D4 B/ I7 S" V
and make an attempt to get to know them a little bit.
; X6 P! [; L q0 A8 KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! L( c% j* T! e$ tweight in gold. Start feeling them out from the start and try to get to know them. Once you get
; K U( U% U/ Q$ @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ R5 |1 K% o) x8 p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* A* ]$ w' f; A1 e5 b; k3 V& r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 f2 K9 {% L4 p6 [0 U( k. U+ k
email.8 h6 g; p/ _ k( B
For more helpful info about dealing with affiliate managers, check out:( o# K( D5 ]+ }! i* k [2 u& H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: q* c( x4 S5 h* }http://www.mrgreen.am/affiliate- ... iate-managers-want/
# U, W& W+ M0 H$ Z3 }3 {$ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" ~, {% T4 U2 C( N) v) d& N
Set Up Web Hosting% c( J6 I$ i2 m' A/ Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 v) h- a4 a& S6 m# Y- B% a" d
about internet hosting. In general, you get what you pay for with hosting. When you use a shared O: q/ d' v, q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- D+ P1 d; W2 H+ F. e' r* a) k
whoever else is on the same server as you.0 `5 k: @! u& o5 o& o3 d) v8 d, x& s. x
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' g/ |3 J( I1 ~4 yenough that the visitor can't close the window before your pop up is even shown. You have about 30 V1 R- j3 e$ T' q# m
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ \# m6 C+ ~! @9 A3 c% P, l$ I `) w3 K
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) V3 t3 `8 z: A6 B3 D) y
house full of roommates (hosting customers).6 w4 g# q8 f+ B) e- N% Q
In shared hosting, this is like having roommates where everyone has no specific designated area inside
8 j0 [% I6 A) j) p6 D- uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 |. R8 A8 I% {# @4 A e; v/ dfit.% P: z% H5 P0 S$ T$ S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" g1 y# n( M" A+ A# Cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate: |9 b7 X, v! D1 a! D4 w
their food. Everyone else's food in the house has less space to take advantage of.' O4 l: Q2 I) f' ~. Z, K5 N; w6 z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ ~! Z' A1 w6 ], [) ?
any type of hosting this is a bad thing, and especially while running PPV traffic.
% ?# {2 @1 T. T8 `; R. m; IIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 T* @. T4 y2 \6 e' ninside the fridge to put their food, and other roommates can't come into that space. The server is& s+ d1 |! G$ s. y" H
partitioned, so that each customer can only use a specific amount of resources at any given time.
" |: _! N7 U) g3 \ rA dedicated server would be like having the whole fridge to yourself. All of the server's resources
! I: ~) o1 k7 t# U! M. ybelong to you and no one else can use up those resources. This makes it possible to serve much more
6 }+ e# A: c; Y8 p8 g1 a7 mtraffic, faster.
# P+ J# | h' y+ xAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 p) T( b% Q" P3 W) i# x0 s7 GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is: F. I, ?5 }9 W/ U# O9 }2 n \9 Z
here:
2 Y# ]6 H r: B) bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" s j& L X5 \7 i2 b1 j
VPS&highlight=hosting6 I/ U4 {2 k3 F" s& E2 _2 X. A
Dedicated-Hosting-vs Shared-Hosting% H+ W+ L+ E. U% x
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 @3 G$ h: c1 d, c2 M
Hosting...Your-thoughts
9 w; k9 b8 K0 e+ f* Q% |) t8 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: @# q( a# z3 b. A4 |; G0 l
Hosting Providers for PPV
2 \' W; i# T. W) ~ g9 sBeyond Hosting$ M4 ~& A) p, T* n ?. R: u
http://beyondhosting.net/) M! B/ T& J+ ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# R+ n% d) T% ?# N0 y' xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' ~: X7 i, X) r0 M, Bdirect linking with PPV. Also, these guys provide great support.2 R' w7 b, K$ G8 @9 _2 A7 _+ S
Prosper202 Optimized Hosting
+ w, ~/ L+ C1 E3 s" h' Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% Y$ I8 R/ N% J# u' D: ECPVLab Optimized Hosting( f+ `; t) J- E* ~
http://beyondhosting.net/CPVLab-Hosting/
; \& s; z% k" I1 k: e5 q4 ~Domain Names for PPV
2 W: ? b1 d! [. ], F# z0 t7 s+ ]7 sOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- r/ M. h* T- C" |6 kwhere you're going to host your tracking software and your landing pages if you decide to make them.' c3 g9 T Y0 a$ ?0 _6 Z% m) y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* D: ]! M& ]0 J/ qbland one is fine to start with, to host both your landing pages and tracking software. The .com,* ]7 U: W+ O2 T m% S, C4 }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) r8 R# H9 ]+ U7 d! Q) O( m
term or build a whole website.4 F [3 O* i6 k) Q! v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 t) Z8 E- [: A5 m9 Ttracking software on your domain. This is really important, because it is necessary to track your; S1 P: ]/ g% r1 }
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 C, Q8 L% h& r! [tracking, it is impossible to know what is working and what isn't.
9 |; C' u3 B& z- A4 w ]6 W5 [To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! [3 x t9 w' s; q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 w% c4 w5 w, Y+ a" u+ W' s
Prosper202& N. Q( E5 o8 i) X& d/ @1 @' y9 _ r
http://prosper.tracking202.com/apps/% a' Y0 H. \6 K" A* e- Y
CPV Lab8 V1 ]; e; f9 w/ O h
http://cpvlab.com/
7 V. N6 m. o" \CPVLab Help Videos8 v4 E& M7 U9 E8 i8 G, C
http://ppvlab.com/oweiw/oiurw/vdm.htm- J) L: _# S0 ?6 c
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ q4 f8 Y+ ?1 g, ~/ o
industry standard.9 y. b# Z: r8 c3 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 n* K6 w) t D+ ^1 k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- ~% P1 b* q9 K: h9 {6 Y
good support if you have problems with your installation.6 E' h z! ]: K2 n$ _2 p9 x5 n6 S
Tracking 2026 n0 v `5 G4 q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 z9 F8 _$ W' }5 P2 J* Lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- |9 m7 H/ Q! G( U, M, \9 f
area.
" h7 Y- K! ~8 L7 |5 eIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- l0 K8 k! ?. Q3 K- d( ]# W& ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 J" i1 T: R$ W( Hinterface, and their hosting.7 S+ Z) y0 K/ t0 y: U4 O( t
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 h3 u. T: w3 d# y$ p, A
and targets which you are bidding on. Leaving this up to chance in order to save money could
3 _+ F; W A+ k- j E: Vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# S: _9 O; L% S4 _, _) ], a. Y
were using.
% D: S7 z# J$ N4 G) s" @Choose An Offer: W4 ?4 `, X a9 z2 b' w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: K" k; ^ e6 |" D0 u/ v6 p
Lesson on Offer Selection% A8 ~. J+ x: A3 ?0 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers) F+ X; @& w; h1 N" \% t/ K8 h
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ `. V& Z: z0 W# A, x9 B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& V3 H/ R* N& N4 o: {LeadImpact as the traffic source.
6 D/ K/ K+ {9 ^7 y9 SNow the best way to learn how to put all of this together is to just get started. For some variation in5 J/ r+ T+ ~) m ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 r) W1 L" t; n! \/ i- Ncampaign.1 J7 n& Y- Y! E9 j& j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 v* S# ~% X( H8 M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, ~1 J6 h0 b) H* F ]) ?) G5 P
that all traffic is accepted.
- `, Z( o2 c v% n' ]. EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 d }) O1 g6 p3 F, k
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 c+ @5 o% C8 J( R
get creatives like banners or images specifically for the offer.8 h9 l9 o# K' u& S# r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 v, |9 X2 a% g( T! w2 k3 U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& T2 U! j1 Q4 [track my keywords. Without doing this, it isn't possible to see what's converting.
% V. B8 M3 E5 y! n( n! M+ Q$ o! |# eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 O. U- X @- f! Y# Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 g b0 a* z9 S+ M( m! ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 X. V& |, Z2 {
bottom of the page:
9 R0 r" U# B: aNext, I have to cut and paste this pixel into my offer at Ads4Dough.$ d5 S7 L) P3 a# D3 M: D. a& u
Click on the offer → pixels → Add a new pixel and this comes up:/ @; v8 n0 I. U" V
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 H- n: j" T1 z2 l) }
from your software into the box that says 'Enter URL of image to load'.
% K6 K6 `# h6 H3 UOnce you do this, it should look like this:8 W E# C7 `) u$ R" |! I6 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 z7 _# E# L$ S0 X* ^( rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ y* {' n4 M1 B5 s- g+ J9 dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 w9 |! O* b$ {& Q0 _2 YProsper or CPVLab.0 ^9 c: t& ?$ I: r! E+ Y
$ R4 F, H7 Y( |/ ^( _6 b( E/ M |
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