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PPV GUIDE [PPV新手入门][28页]1 T+ b" b: N- {1 ^
详细的请下载电子书！
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6 ]. l/ X' m! z, @1 G8 k: ]3 l3 v6 r
Newbie Guide
0 Z8 P; |' K& }0 b+ ?2 m5 F+ m, V0 QPPVPlaybook.com
0 l N+ m5 S' g) z% B: f9 y7 OTracy Shaffer- ~0 f7 o) m1 ]( e# a
David Ford
+ @1 c3 }0 s# Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, u2 P1 \* T1 E1 R& `
Getting Your Mind Right to Start Affiliate Marketing
7 \1 z4 u" D* Z4 ^) iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! F% H! g [! j) {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% n j Y; c( @ }. o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, t6 e/ y: G+ e$ U0 W B, a' N+ Iwith any success, these claims are laughable and far from the truth.- x& Z( b" Y$ {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) d4 h2 H5 o8 D- z5 p9 g
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 W3 V% M2 i9 J8 a: [1 Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
S+ ^( q: U3 S2 e( Ooverhead.6 U% @" m7 n) z. z4 r, N b
The winners in this business are the ones with persistence when nothing works, who know there's! l$ S* q: j* R) p
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 V6 |( n- b8 A r5 gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ u. C0 w7 a* m% d9 E2 p! g3 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& c! A7 a6 x3 a9 ?& {* N
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 A$ I, { y4 [' @ o: y- z/ {6 P# W; Nlearning experience available to anyone with a few hundred bucks and the ability to open an5 V! J' ]1 C; L; _
advertising account.
, n4 ~( b& Z# m! nYour competitors are willing to work at this around the clock. This isn't a push button, instant business
- ]3 K! x" O: z+ kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, C% m, Z( p: F6 d& @- [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 X+ ~: K( j+ v- n4 K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ n, z5 f' |3 _; J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& W: }: }& E1 T+ Kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! p4 @' B z/ L5 H! R$ a# z* Bstarted building.
4 k/ k2 A; ]9 y1 I* n" [4 i. RThings you need to get started:9 X6 m0 [& S @9 ^2 h/ \& r
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" C- L9 _1 k( z$ G1 b0 }2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 F" l9 r0 l9 V' e# w, W4 |3 [3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 Y9 D. d# i% O8 {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 X7 X5 _4 Z; sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ Z0 c( \% k0 o1 I8 R
with PPV.
- v3 b9 x5 J5 c7 bBasic Getting Started Definitions( i$ W1 U% A5 L. X& a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! b M. _( e9 K. ]5 G# R/ w0 r3 p9 a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( S& ]* X& q0 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 t4 z# y; Z4 ], w. ^$ ^# itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 F% s( W/ Q& c- S) l
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( e0 v4 a4 Z! J9 e7 ~4 D
receives a commission on that product. An example would be the Amazon.com Associates program,
( Y5 o0 [: W. b) U6 hComission Junction or Clickbank.# N7 [4 P( A' T6 R
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" ]9 N3 q4 V" x L* m' C; lan action like filling out a form, submitting their email address, signing up for a service or sometimes
# R Z" G( W9 _8 a9 H# Dbuying a product. An example would be Ads4Dough or Neverblue./ P) Q! Z+ y6 C
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) O, I$ E. Q; S5 o1 U' Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else" r: h$ K# O0 z2 n% ^) T/ j
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% l2 Q9 z# X# r& k1 t% |3 M! {, Y
right from the start can really help you.. ^& I. h+ u f- w2 C7 s) h/ k- |3 u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# f7 N" u1 c& ?' B" m% P& f) ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: h: E% h+ {- e% Z3 e5 x6 e
view, starting anywhere from .01 or .015.
% S! |' u+ r" l# o; t; G+ KIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 o4 T$ A" z% i# Z+ j. u$ I; ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! q6 A$ S+ o% y3 M& A
MediaTraffic, and AdOn Network.1 K( ]0 I6 P" n, v( p. ]
Don't popups get blocked by pop blocker software?0 l1 h4 w$ d' Q, B6 {: b0 l2 J
No. Popups are served in a new browser window as if the visitor had opened the new window
3 H3 f @4 G3 _* W( Z: [themselves.- V3 ~7 w0 Y7 x! Q
How many popups get served to the visitor?# d3 E9 L2 C5 v& x# s. d* |
The number of popups served varies depending on the PPV network. Some pop more frequently# j" X! B$ n' Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 x) _; P& B$ Eserving this kind of advertising, so they have to toe the line between keeping their software
1 _6 z* L2 O1 a3 G, S4 h+ Pdownloaded and still making a profit.
6 s: c) |' e6 j& t; O9 ?$ Q+ YIsn't this type of software bad? Why would anyone keep it on their computer?
2 t& T/ X0 T& }No, this type of software doesn't harm the user's computer.
" W( h- n: S' k. OCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 L( B" T, ]! S+ Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 U6 D: n$ R5 l& H$ \3 D( j
that they can continue to have access to the incentive.
( p6 |% M' i& k" @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, s0 e/ M: Z9 l |8 X' h& t; }! l) @! k
How to Get Accepted into a CPA Network
) D/ g3 r- L& OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& I$ g. ?! Z6 v2 l M2 Gto start looking for networks is Offervault which lists offers and lets you compare payouts across4 b4 I1 t! b( K
different networks.
$ y" W# F# q {6 l4 OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 F; x/ |9 T) L W! Y P7 } L# tapplication and be as specific as possible about your promotion methods. Usually some time after
+ |$ |" j1 t+ J4 ~+ c( areceiving your application, the company will call to interview you. The phone interview is a critical, |. N% H; q1 ^0 S! @3 Z
part of the application process, and most networks will deny your application outright if they can't get
4 @3 K' W" i0 ?% Z) ayou on the phone.
; w; h3 o# a; Q' FOften, the person who does your phone interview will actually become your affiliate manager after
/ B/ ] ?9 n6 s. zyou get accepted, so it's a good time to put your best food forward.! o. l; F: F* u1 t6 `4 J+ g6 i
You might not relish at the idea of someone grilling you about your internet marketing methods over; i" w( u- z0 ~& I2 y, j
the phone, but trust me, this part is critical. Have answers in mind for the questions:# T- \+ S3 P9 i
What methods do you use to market offers?
2 c$ J; I, O/ N+ UDo you already have a website you will be using?
" |2 L3 v+ b7 N! XHow much is your advertising budget?
! q9 u$ d; E I! @: I% K0 UWhat other networks are you a member of?
1 e5 n' z3 c7 o7 oWho are your affiliate managers at these networks?7 J& s, i$ a' N# }/ Y* ?: {- W) @
Do you use social media (Facebook, twitter, etc.) to market offers?
& z! o% ? D8 k! c& u7 f0 XHow much traffic can you drive?: |# W* y$ q9 V* I
Do you have a personal recommendation from anyone who is already a member?" m4 E) g+ y1 ?2 v
Once you provide satisfactory answers to these questions, the network will approve or deny your. o# [, ~8 G) h- t: A
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% s3 f1 @2 [9 bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# H) W% E( O5 |5 Y: ~! _8 P% kfor the network can be helpful.$ T9 j" |! ^9 f4 T1 |% I; x
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ c/ ~* [1 W% A; v3 `; { oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- \3 K R2 m( Mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 W! C4 [7 }7 k" M+ V. Z+ _/ X' z
people can open a lot of doors as far as networks are concerned.
4 d+ `' b3 ~3 n/ L0 }+ dAfter You Join a CPA Network" R! a( N$ p( q+ \; h3 p2 S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 Y9 _4 B4 G' i& p7 d
and make an attempt to get to know them a little bit.4 \0 ]" e! H) q7 _* y1 a# C# [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" M3 N4 m# I% C3 D, Lweight in gold. Start feeling them out from the start and try to get to know them. Once you get' }+ ]) w" _5 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! Y' ^' B% T8 r) e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& z" o0 j) o; f( W0 Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 M0 v4 W1 \+ K% e7 Wemail.% |6 t9 q" m0 `
For more helpful info about dealing with affiliate managers, check out: w, v$ R) f @' d( }$ m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) w; Z! A9 _/ V2 ?. yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# N# a: U6 c; R! m& @* t5 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 [" e/ C: u0 @1 ?) f, Z) y: P
Set Up Web Hosting
$ Z# L4 \. o7 `5 Z( HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: o/ |7 n- j8 |5 p
about internet hosting. In general, you get what you pay for with hosting. When you use a shared2 p: v5 ~4 U4 A# e6 }% O f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 t2 F& c( m9 f) Xwhoever else is on the same server as you.+ M4 P: i; X0 |) }+ Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 ^& k! Y9 b5 d( H3 D; K/ ?% E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
% {$ M/ t2 u4 g0 i+ z F5 n' _1 ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. Z& X2 ~# W% V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 o& O) z' \/ |3 N, rhouse full of roommates (hosting customers)., W/ K+ t B# A: u$ R+ P% r
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 I" z q; V' ?1 y+ vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ R- R2 }+ b) `2 q7 }7 j# yfit.3 z6 h9 ^2 {' L- l" i4 P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 f" f- n: }& |the rest of the roommates, by virtue of simply needing more space and resources to accommodate* q; U x' E3 M/ B+ [
their food. Everyone else's food in the house has less space to take advantage of.
0 k- r* E) r% K, i( {If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 U: L' k' l/ h, Y' ]; cany type of hosting this is a bad thing, and especially while running PPV traffic.
9 S0 ^& Q p- [* X: uIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ [/ o5 `1 k: J) @" Cinside the fridge to put their food, and other roommates can't come into that space. The server is/ a% ]! N: [0 H8 n- r
partitioned, so that each customer can only use a specific amount of resources at any given time.
; @- x+ l7 a1 E. u1 _- pA dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 {) P7 M1 \2 z$ R; P Ubelong to you and no one else can use up those resources. This makes it possible to serve much more
: y1 p# P7 F0 I+ p! Vtraffic, faster.+ Y( }$ ~& O% H$ T7 _! h" i/ x" a/ W2 @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 k6 ]9 U4 s rAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) v8 B* b! ~, q+ Mhere:
( h; d- v0 C3 X Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 e( A5 b* E* y
VPS&highlight=hosting
% G$ k. f! B5 P4 B' Z" wDedicated-Hosting-vs Shared-Hosting
6 l7 V3 k' V; ]. Y" `! y9 T2 |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; C3 D n0 {' L
Hosting...Your-thoughts4 T% G+ o& M0 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 s$ W! i/ M) S! VHosting Providers for PPV0 p$ ?9 C3 E5 E9 w8 n
Beyond Hosting C2 Q- M. i! ~
http://beyondhosting.net/
8 {. G# {' g5 v- y' {) G; ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment S! {3 W- D/ f% d* \& ^- G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: v1 \* w' B0 v% r4 @direct linking with PPV. Also, these guys provide great support.
. d, Y! L* c- ?$ zProsper202 Optimized Hosting% i* [ a; U+ Z- ^0 @! r# t" G+ ~
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& u: j1 c1 W4 N3 d0 D0 e' j2 ?
CPVLab Optimized Hosting# q9 n+ }7 ^4 q+ d& Y& b0 [
http://beyondhosting.net/CPVLab-Hosting/
# F5 _( P0 Y% ~0 K6 DDomain Names for PPV9 d! K8 G3 a9 X* ?$ d7 D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 i1 ?4 b3 W! e* ^4 j, V/ g! G: q; T/ Gwhere you're going to host your tracking software and your landing pages if you decide to make them.6 q z9 w5 V$ E7 I! n7 c# n+ _+ q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 P9 s- y2 K% ^ Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,
' z' c5 n: n4 q2 s; l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ f+ g; U2 O! a! J. C% R
term or build a whole website.
/ Q T6 p% N) ^) `0 gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
, m ^: \: M' b) w. ?, e- q# _tracking software on your domain. This is really important, because it is necessary to track your
% k2 h. n- M. P0 yconversions down to keyword level so that you can optimize your campaigns. Without proper
1 L" W$ w! I6 i- g6 }tracking, it is impossible to know what is working and what isn't.
: j, k9 g4 V1 }# pTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- v# e4 C u- R: ^/ [+ i2 F1 Z$ Nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 D6 D3 t. { `0 ^ k5 A& g7 U
Prosper202
3 B. _* }! K( T. L- I! d5 Shttp://prosper.tracking202.com/apps/
/ j' {- g- E5 H. N6 F1 tCPV Lab4 \6 t2 y) P6 a0 u
http://cpvlab.com/: U( U9 N# q- X) I8 i9 P1 G: t# N
CPVLab Help Videos! O, U7 ^4 U: l0 s7 k, o! n1 B
http://ppvlab.com/oweiw/oiurw/vdm.htm
- F- q! x6 J7 [* w7 qAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 I2 X8 M7 m. L( _6 S* I# |2 iindustry standard.
7 o/ f+ e7 K% l2 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: E# X, o- r; w, N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& _9 a# e6 N: E5 V4 x4 z
good support if you have problems with your installation.( D( z( h7 q/ Q
Tracking 2022 w& }7 C' a# E; E$ h7 C' e8 l0 O
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; p: l0 x% z; M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 W- X. T5 V5 A% O" C! Jarea.: l; N1 [- w8 H
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 S* D$ I, J. T0 K8 N+ X/ ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 r, i- | p& C Z$ Tinterface, and their hosting." m4 l) E4 _! e2 C3 m$ D! [. B
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( M9 g' e# H* _% h2 h0 }
and targets which you are bidding on. Leaving this up to chance in order to save money could
+ L, {0 h9 W4 J( M( Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you9 o: @, s; X/ S: H) Y
were using.
3 W% X9 @ z! z- s: D5 h# T4 eChoose An Offer2 f4 u% P3 Y M6 | w; V& [$ d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! u4 p$ ?) `. r. K6 T! v) R
Lesson on Offer Selection) ^3 O2 b9 G( q, ^3 c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) x9 b2 E+ T* U3 LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ b5 W9 n! m" u4 i/ H# q! w) p; aTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! b; V" Y9 g1 A$ C0 O2 ELeadImpact as the traffic source.
* ]" u( H2 C a T! c( XNow the best way to learn how to put all of this together is to just get started. For some variation in
9 h9 M$ O8 z& z3 r9 j6 g6 B+ _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. q! `+ {- |- l9 }! ]
campaign.
( f: C h5 K7 o4 f; T7 T6 oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ _# [1 J% ^: `7 o; j spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* G5 L' j6 D; F1 y5 `( w
that all traffic is accepted.
" O. k& K/ e9 ~- F4 ^0 D* ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, ^$ I" e5 a, _2 uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 _8 N7 m. W2 J
get creatives like banners or images specifically for the offer.8 z2 |! \. T9 X4 m! R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ w0 T8 R' \! i4 P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 ?3 {( }4 F' ]8 htrack my keywords. Without doing this, it isn't possible to see what's converting.
/ g* T& J; a9 F6 y4 q& KIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 V( b# F% y' e0 K2 s+ y2 _8 d6 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ m% B8 l$ r0 L! |5 XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( \5 r' O2 I! P) ]6 X6 tbottom of the page:3 C; t* O# n# T% t5 |8 q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, m, `. H# [# P% |Click on the offer → pixels → Add a new pixel and this comes up:! v! l r1 P; u+ W# D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ V r% k8 w) W+ `1 wfrom your software into the box that says 'Enter URL of image to load'.
: m3 S2 [4 t& d ~1 l! V3 L- UOnce you do this, it should look like this:5 s9 L0 G$ k) p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 O& M. {# J4 V0 ?+ P8 r
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* _) v# K1 v! Z; @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( Y% S6 G- T! b/ v+ c/ C6 VProsper or CPVLab.5 w m; L% g8 y$ V. m, O5 u3 D+ |
0 @% H6 }) t$ V5 E |
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