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PPV GUIDE [PPV新手入门][28页]& Z: Y z8 s+ w9 \: ~* z+ `0 Q p
详细的请下载电子书！
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Newbie Guide
# x+ {; h$ M6 sPPVPlaybook.com
, C( @+ O& e7 D2 D% JTracy Shaffer
h8 m% ]6 e* E. R) X& }* P# ADavid Ford
, j0 K" O- X0 ~( b- S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 ~+ n/ p% ~/ Q$ uGetting Your Mind Right to Start Affiliate Marketing
2 E1 \, u* L. ]/ k, F O( f7 bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 C b. V2 f+ Q3 y# w+ Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, b! s& @& E6 Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! F8 }' D0 I3 d8 n# `) ?with any success, these claims are laughable and far from the truth.4 l' o. b1 _/ j2 N% S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' o5 t! P+ y* x/ K1 B% `
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' @5 D7 P8 G. Z# {the ability for a marketer to be a one person shop and make an incredible amount of money with low4 @" i& m, m ^( b
overhead.
' A( l; A5 V b- }5 G+ N- hThe winners in this business are the ones with persistence when nothing works, who know there's
8 H0 C5 V, a, o. P, z7 W3 Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 c) \& x, ^) Q- A% {The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ Z3 r/ Q6 j2 ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" |, u6 A5 @0 `- H* XMost of these things happen suddenly and without warning, and they all contribute to the amazing
" W G* f) E; a% L |$ {8 a( glearning experience available to anyone with a few hundred bucks and the ability to open an4 Y$ h1 x( Z, X4 z, n
advertising account.
2 N+ ^6 G, @: a+ ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ h8 F% l5 Z5 C/ Y% vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 ^4 a- ~5 a& y/ P: G( W$ I; C: F7 r6 \
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ w- \0 I! U7 R, I8 ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 [ Y1 N8 _6 P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' j3 E8 m9 o4 h& |$ T4 Cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 {" S* B" e q6 i* v
started building.
9 f) o+ ]* S+ b4 l( M) G. NThings you need to get started:
7 x; F8 v4 S# ^) H/ T( [/ M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# t+ o& d, c4 e/ s& L$ @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# P9 W* G0 Q$ Q4 ?& ]+ s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' p* s! L6 C3 P/ {9 {4 ^; d3 e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 K6 N: B) } K7 K* O7 Y+ hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
( K. U- @/ o3 z2 A# zwith PPV.( H, |, W! P& D( I" S3 H
Basic Getting Started Definitions! c' c2 q/ A$ W1 j8 s! y) j b9 @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% y3 _/ F7 d% F) c3 c/ vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% Z. s' j3 t9 @7 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. s) W; w5 H+ Z$ F1 T! m( H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 J; }( u5 V$ }( d- K& B' jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% y( Z0 j1 f3 Q. P& B5 @receives a commission on that product. An example would be the Amazon.com Associates program,
. t: D! w- U6 z% lComission Junction or Clickbank.6 {- h0 W: D: K2 A( J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- r! t$ P' T& ^0 S: {) I
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) R& K+ u' K r1 v7 ]% f1 Lbuying a product. An example would be Ads4Dough or Neverblue.
. ~" W* P% }8 }- x3 PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 i* g* o+ k$ Q4 T
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 v0 C0 F% t- Y' O" Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 L8 d0 W5 p, K8 E% `& g1 Y: Eright from the start can really help you.
3 e' h l* r1 z4 ?5 ?+ `PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& r2 C, a; @. F) h( y+ X4 t; H; Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per% _: l( v% | e- P6 K7 ?+ u o2 l6 D
view, starting anywhere from .01 or .015.+ \; m% j- X& e2 Q% \1 A: q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 y0 R2 y8 d- T4 R) l3 B4 ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," V; f% h' j' o
MediaTraffic, and AdOn Network.
. d. `4 F3 C N% L8 ]Don't popups get blocked by pop blocker software?
0 W( b7 q, z# @$ W! MNo. Popups are served in a new browser window as if the visitor had opened the new window6 U( v! _& v7 A: L
themselves.
8 { v6 W, z Y) ]How many popups get served to the visitor?
. n: C5 P/ ~% g# t% fThe number of popups served varies depending on the PPV network. Some pop more frequently3 C& K9 L0 \. U% o ]" _8 M- S) K7 ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ }% J7 R# S1 ?' M0 T5 @( z" ?serving this kind of advertising, so they have to toe the line between keeping their software
' a+ W" _8 o( z3 C5 sdownloaded and still making a profit.4 o) K* W9 F5 T. w( _& m. N& Q
Isn't this type of software bad? Why would anyone keep it on their computer?
- j# G+ y/ j2 wNo, this type of software doesn't harm the user's computer.
Q( P5 _" ]9 `4 N# n+ y- jCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# k6 ~3 D/ n5 i: c' ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 f, F7 H' D! {' Y& zthat they can continue to have access to the incentive.
! {/ j; F& H2 M0 O# N7 A2 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 j; X: a- U4 s5 e R- ZHow to Get Accepted into a CPA Network$ f' {3 E; [) o8 M3 ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 O4 ^ R; i! j! \% f$ r4 [, v
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 c9 V1 P4 N& E- ^3 K6 Q& N8 z& H
different networks.
' K8 b0 L2 {& xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) q6 H0 l( g' Y' c; X4 J' \4 _ b( [
application and be as specific as possible about your promotion methods. Usually some time after
# Q/ [2 G8 K n q: [% A) Areceiving your application, the company will call to interview you. The phone interview is a critical/ e' k- G+ V) }7 _9 u- K, C
part of the application process, and most networks will deny your application outright if they can't get
) A9 x. p0 K+ q7 j" k- k/ Vyou on the phone.
+ H, T) f' S W, i) {Often, the person who does your phone interview will actually become your affiliate manager after) H' u" c3 K' J% {% h a
you get accepted, so it's a good time to put your best food forward.
* o9 n z B4 L; F: H7 C4 mYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 \1 {$ m* f! A( Q& [the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 v% A( ^4 z2 }2 z/ s& k- A5 QWhat methods do you use to market offers?
9 s) T* X, l8 v8 Q$ E& H. [Do you already have a website you will be using?
/ ?. c; w5 r: N- O" NHow much is your advertising budget?
' Y7 z. X8 Q+ v: O2 s4 s# j2 [What other networks are you a member of?, A+ q4 P% y' W1 @- F, O& o
Who are your affiliate managers at these networks?
. y( O2 [1 k! v+ B# q9 ~5 UDo you use social media (Facebook, twitter, etc.) to market offers?
" U# A8 l+ \3 fHow much traffic can you drive?& ~. Y6 c8 J) A1 D5 E2 C
Do you have a personal recommendation from anyone who is already a member?2 n3 [# t- Q/ t" h9 r5 D, y; o
Once you provide satisfactory answers to these questions, the network will approve or deny your5 v) ^6 B6 E+ ^1 s0 o/ r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 P) a1 s. k( j0 M+ cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 _; t. {; W; W1 l7 ?) G( Q( X ?, @
for the network can be helpful.7 f& S" ~$ Q/ L4 p% H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 H n7 Y- H6 T' H# M* Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
v, i, h& l' ?8 |# Q b5 }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* K1 f+ G# z1 |2 z' W: I+ a2 l
people can open a lot of doors as far as networks are concerned.
# \: h6 Z3 {6 M j1 ^" [9 y; i4 Z, LAfter You Join a CPA Network
. x4 I% G4 i$ u/ K! ?' yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# W2 ^9 a2 A% e; `: a& j7 ^and make an attempt to get to know them a little bit.; [) ^9 _1 t S) F$ z$ g/ G8 x- c' G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ I% f( K, g# Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ W) K3 p' u+ [: H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) o& W2 A6 r9 ^3 }& |9 Q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout: a- z, @3 X# {7 U& R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; r, q8 @, Q, B8 w# Aemail.) q5 ^9 K% |3 a" i% u: S; B
For more helpful info about dealing with affiliate managers, check out:( Q. o" |" C) t, e; [
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 d: b4 V N9 k( [$ P ahttp://www.mrgreen.am/affiliate- ... iate-managers-want// J9 h& b V5 w! Z: x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) G' |" o6 Z" P, g+ R9 S
Set Up Web Hosting
- c/ r& d0 x- N9 L+ dGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ L% Q3 i+ i* r' G8 g# G: Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, b$ Z+ A4 v3 A& M9 i+ H& o. x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. {7 B' [' R8 I/ V: Z8 w
whoever else is on the same server as you.
; O- G$ a1 }5 e+ M ]Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, J4 i( W$ a& c! F3 B) ~enough that the visitor can't close the window before your pop up is even shown. You have about 3$ r0 T. a. V* {8 S! j' E) c
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# E4 h! F7 Z; x' [- a* hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ c/ b+ \# ?2 t9 T- [, S0 uhouse full of roommates (hosting customers).
+ w0 u0 s8 U8 L% w1 XIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 U% f' q' ~- B% B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: d* t7 s/ |2 d5 ]0 B: s" Gfit.# j& V2 `& U1 s' }: L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 _. l3 d; u" [
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 I1 X. O( d" b2 J9 ~! f
their food. Everyone else's food in the house has less space to take advantage of.: X9 C' `/ H/ P* c2 w
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* [9 \7 c* L v+ Nany type of hosting this is a bad thing, and especially while running PPV traffic.# f) r9 a1 J0 i* X! D, Q% V) L% |
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- T6 u' Y. x4 d0 E, c* Q" _inside the fridge to put their food, and other roommates can't come into that space. The server is2 e1 N" X- R. E' l9 t
partitioned, so that each customer can only use a specific amount of resources at any given time.
* N$ \7 w& C, [: a; X: E$ qA dedicated server would be like having the whole fridge to yourself. All of the server's resources
& z2 Q9 ~2 J# N; z* ?belong to you and no one else can use up those resources. This makes it possible to serve much more
5 j" ~) C& C. P( o& S: atraffic, faster.% a% n6 R; m! _7 n8 L
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" ` e& Q3 V/ f/ ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 y% B$ s" Q2 H+ `
here:
1 v' w9 O' \. ?5 Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' @2 Q) |$ O# c# x6 E; ?
VPS&highlight=hosting
; M: z4 j) h4 J# @Dedicated-Hosting-vs Shared-Hosting
& o; t7 S, A9 J* u8 thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 R3 R% _* ^6 b( t6 Z; p: j/ h6 \Hosting...Your-thoughts% T, P4 O9 H, F, L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; K0 v( X q, bHosting Providers for PPV
8 s8 n$ S& D" ?Beyond Hosting+ K6 T+ o: Y" q0 R- J7 _! \) o5 ^
http://beyondhosting.net/# X y& `, P" `& ~( b0 [) j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( O. N" c& V' G* v. w; s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& u" M9 I* q1 q9 b8 o! ?9 `. adirect linking with PPV. Also, these guys provide great support.0 Z( @& E) ]4 z% R# q" U8 S
Prosper202 Optimized Hosting% B! J$ x0 \# {; u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, d j. r6 @# u/ x/ fCPVLab Optimized Hosting
, Q: z5 n1 [5 G9 vhttp://beyondhosting.net/CPVLab-Hosting/: T/ b2 x/ G, Q% S5 l
Domain Names for PPV f/ _6 K6 P% m( V) V+ x# q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 g8 _+ f9 s2 A$ L; Uwhere you're going to host your tracking software and your landing pages if you decide to make them.! ^ v2 B; Y: [# e
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, ~9 p% x3 y4 X& cbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 M' o. { v# q: K4 I.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" M2 I, t) z' l
term or build a whole website." M) b3 t& g! B1 ^
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' k9 i" E2 a* P0 j4 Qtracking software on your domain. This is really important, because it is necessary to track your! Z! V- `; S# N- U! a
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 H3 v, g4 L, c# F. {0 ntracking, it is impossible to know what is working and what isn't.7 ]! S( a4 C$ q+ c$ H3 D* @) S i; O' x
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: |( t4 l: P! K$ L# ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: v/ J' g# V" u4 I9 {' wProsper202
" b2 I9 h s, }2 |) x/ H, y- t& ~http://prosper.tracking202.com/apps/* X* B- Q' b" x) u& P
CPV Lab
: c4 r/ k" y0 e9 g6 ]! dhttp://cpvlab.com/
& k7 o: w! ]3 d: V4 \$ w3 @# fCPVLab Help Videos
: X% m9 M/ h$ _- i/ Whttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 _$ C6 F9 M2 c. nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, D* G* t: O6 j% Z$ E6 o: D
industry standard.( m$ I4 ^+ s9 W1 i) R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( f- U1 f6 M' k! k4 r- YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! T0 h: d* [; q. \: ^good support if you have problems with your installation., ?" n2 Y2 l3 j+ E
Tracking 202% {4 G( m' v* B) G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 d- u6 b/ J8 l w: z+ U$ kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ }7 V, r) t- R! }" o6 L
area.7 l o% t# E" T2 f/ K
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 I4 s3 z8 ^- F1 yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' E5 J# {* J, X5 f
interface, and their hosting.
* V/ ]: |+ V4 z8 C7 W- u3 UAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
( Q; L( H) ]5 @7 `! Eand targets which you are bidding on. Leaving this up to chance in order to save money could8 ~# F5 b6 B" x3 H( i" s
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 p R6 c; m: [- r+ {1 J1 q3 a
were using.8 s+ B, _2 r; O' y
Choose An Offer q" o) H4 ~- L2 e( b1 _2 Q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% T( O8 }$ @6 n! y" kLesson on Offer Selection" B# ^9 _; N. O% C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) l( o; w7 K$ S7 sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: K" @; @9 K C: C$ Y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 C$ _) k1 c( R
LeadImpact as the traffic source.+ [1 ~5 e8 f$ b9 N1 u
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 J, \( O- A! b& S7 P, t0 o3 ^$ Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 g- j+ Z$ w& Wcampaign.
4 @2 U H% D/ X" JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ G3 U# r+ m3 R/ l3 ^* v- ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" \; g3 t0 E1 f1 rthat all traffic is accepted.
1 d, A; S: G7 u: xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. d8 y: G+ r7 r9 z- f/ mThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ ?2 T" F; F! w0 P% w. B( Xget creatives like banners or images specifically for the offer.& o: g4 U* s R( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 M, B; o* x) E, t3 M2 u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( P1 `, W& ~% x0 o1 b) Z; A% s, z: U
track my keywords. Without doing this, it isn't possible to see what's converting.
6 e$ V$ ], w! E" w o5 J. P3 eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% P. k9 ?6 `7 k$ m4 y* T) t, U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, q1 Y1 e: A6 H7 |9 q" xIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- j! V% n- \0 } l- w
bottom of the page:
- e2 `" j3 V6 m7 RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
% v; [4 b. ?% Y5 ?: P3 g" d, J' h tClick on the offer → pixels → Add a new pixel and this comes up:
2 o! `8 u7 u: F1 [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! v2 g8 ~* w& x) W4 bfrom your software into the box that says 'Enter URL of image to load'.1 U# ~, F# z6 B8 T5 h
Once you do this, it should look like this:1 b. A! ~+ D6 @7 x4 a! `8 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, v2 K$ r! i0 {
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 x0 |; v2 ]/ ^4 p- Y) `4 FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. v" M n g$ J! h# v
Prosper or CPVLab.
* l( h# g' b. G- }" K0 I9 Y0 R3 M) M, s
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发表于 2012-12-27 18:47:17
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