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PPV GUIDE [PPV新手入门][28页]& R# b8 ?- d9 p% T$ F; q
详细的请下载电子书！; n! r3 J; }% w/ `: l! r
+ U# c Q+ @+ F+ T. ]" B6 o5 K9 y8 t" L: g) N! y( e x% r! \/ H3 F
Newbie Guide
X% r; B7 r! M" cPPVPlaybook.com
. k8 J, _: u, C' R9 X+ bTracy Shaffer
) L( p9 f" J( A" a) s" X% rDavid Ford
& S }' `; r# `' o+ x4 a- d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 p6 Q" g5 v" V* w# }- D; x
Getting Your Mind Right to Start Affiliate Marketing& l7 D4 b0 `: _' C8 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ Y: E8 j' `+ a4 i
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 R( [: c+ U$ ?; Uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* x# ^& h2 p' k7 p5 D/ k
with any success, these claims are laughable and far from the truth." t1 w3 Y# ?2 Z7 q+ b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; \6 C. ]& c: t$ \6 p) fflow management. The main benefits are the low barrier to entry compared to other businesses, and9 r x6 Q1 T7 ]" O$ m: _
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ A2 z( |2 J" P w$ a$ Q# c1 Y
overhead.
" {* ^4 K/ A5 c( w5 m F1 iThe winners in this business are the ones with persistence when nothing works, who know there's
9 N0 q: M$ p9 Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 q3 l; S3 H- K. Q% K
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 G) O5 ]+ j5 {5 @4 r0 Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; ]2 \( J/ q' \: L, B. ?Most of these things happen suddenly and without warning, and they all contribute to the amazing
J* w0 w- f- w/ W' Zlearning experience available to anyone with a few hundred bucks and the ability to open an1 h. t7 f. \) M! _, W; I
advertising account.$ F) s9 f3 b+ T2 v" i+ G4 i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! {3 f) ?6 Q, T: wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 [- C- o/ i7 H5 {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 ]0 ~7 r5 m: j8 m( J3 \3 B) _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# |/ C( C/ N0 m8 o* L' I. s3 ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; x6 {" n8 I! n2 P* Q# xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 t/ X2 U& {+ ?* N; xstarted building.
0 ], x; d! c, b6 D( gThings you need to get started:+ s9 T7 c v9 Y& L3 V3 x0 Y" T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): d6 |5 x2 c( D' I9 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ C) d; F8 h* k- \+ i9 q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ f$ m+ c; V1 N. b1 I4 @% _% ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 T( U7 T) F v1 V
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ m) l6 F$ d! v' U W* ~with PPV.) T8 H( [8 b" i: n+ ~" p# s
Basic Getting Started Definitions
+ n; A9 F K. a2 w7 iAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 u( l# F( o$ {) t8 h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 b, ~6 M& I( d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% B9 _5 F5 p( J, w! itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 n; j" n3 Y- H, J0 M9 }4 x
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 Y; F7 t; k E, s
receives a commission on that product. An example would be the Amazon.com Associates program,3 n2 I: @, u! p+ p1 ]- w& o
Comission Junction or Clickbank.* ]; Z S6 D5 K5 _ `
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; G. Q; B5 P+ u" V3 l+ |3 h
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ e1 B/ @( s& O* { B0 |" E
buying a product. An example would be Ads4Dough or Neverblue.
; j6 S |+ X X, M: e+ _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 e* S. K( x* ^1 U
account, getting the affiliate approved for offers, bumping payouts and just about everything else! y+ Q/ r- M; @2 ~& f* r! k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 q. I0 N( s0 ]' h
right from the start can really help you.% a, W4 J! l# F. n( D6 q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- g! v8 O- ?/ Y( P& U
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& H& i. b8 E9 I$ E9 ^/ ]1 P
view, starting anywhere from .01 or .015.4 c8 q9 N2 N- I$ Q! X1 c% G
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 j) t0 ^: y- J. q0 E% ^( ~8 O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 t9 [6 n8 n; L' S% pMediaTraffic, and AdOn Network.- R6 Y8 U! {6 }$ F4 E
Don't popups get blocked by pop blocker software?
3 T% ]/ }* N: ~- x( XNo. Popups are served in a new browser window as if the visitor had opened the new window
; G, @. P5 T) P6 K1 Q Othemselves., V h3 ?; o% Q. j2 D8 Z6 }
How many popups get served to the visitor? t1 Y, i9 i1 J* E7 v3 l; R
The number of popups served varies depending on the PPV network. Some pop more frequently
. C8 e% b! Q$ R! f% w7 [ n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ ^& ^2 K Q. r2 g9 O, I( gserving this kind of advertising, so they have to toe the line between keeping their software# A+ V8 v2 y! Z
downloaded and still making a profit.
N4 E/ G4 {- VIsn't this type of software bad? Why would anyone keep it on their computer?
" o4 }0 `& Q5 d/ @- I1 w' U* }6 ^No, this type of software doesn't harm the user's computer.4 ^. M: p: o# p: o' X+ j. a }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 Q4 a7 w! f4 y& e" }) }+ a* w1 _) v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* J0 Z( f* I1 D2 _ j) b0 g
that they can continue to have access to the incentive.
% X, `+ k& F+ S- k, W5 i6 h# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 _/ Y( t+ \# C' P" MHow to Get Accepted into a CPA Network
v+ t, _5 |" K# S8 ]2 A& v/ V0 ~8 kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 y `) C3 f' N) z8 A& H& I" H& R, Dto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 U; x# s0 H$ i2 u' q1 p5 Ndifferent networks.' \- ?0 U3 X6 q! g1 z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ J6 \8 A7 e8 capplication and be as specific as possible about your promotion methods. Usually some time after
4 ^( ]% ~2 Z; F/ X: p: N* Zreceiving your application, the company will call to interview you. The phone interview is a critical
2 q8 U" r8 X0 f( b5 C: L) s5 Ipart of the application process, and most networks will deny your application outright if they can't get3 _* ~2 O& \4 z5 s7 n4 M
you on the phone.
7 A" f' d. ~8 M# ]7 [$ I5 IOften, the person who does your phone interview will actually become your affiliate manager after. X! f% \4 b, x! Q0 W2 D! ^
you get accepted, so it's a good time to put your best food forward.5 e+ q8 A& k2 i( b4 a
You might not relish at the idea of someone grilling you about your internet marketing methods over
' E% B j5 B0 u1 Q' G! b; kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 W% f; X- ~5 PWhat methods do you use to market offers?
6 { N9 O+ q: k, O1 cDo you already have a website you will be using?
6 p5 M/ E* j3 f6 {0 a9 m6 iHow much is your advertising budget?* o' u' W9 @# E
What other networks are you a member of?
" F# T- ?8 P4 n+ }) t4 G! U0 dWho are your affiliate managers at these networks?: {1 Z* D( ~' O
Do you use social media (Facebook, twitter, etc.) to market offers?
4 K" H$ A, W5 E. n0 DHow much traffic can you drive?
; n# j- l0 p0 [3 ~3 e% M* u2 Q( I9 _Do you have a personal recommendation from anyone who is already a member?
0 \8 T; M* k6 K& [" u/ @7 R' m: ZOnce you provide satisfactory answers to these questions, the network will approve or deny your. e# a+ w1 Y0 S5 `
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 M2 k3 a s- R9 f- B- Y0 }! Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 {! W" {6 ^* @8 q, B# U% ?: X. t
for the network can be helpful.
' f3 ^% A( c) H {- N% N* cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' a/ x9 f. \+ X! G) J( c6 h% LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 e. s! P3 z& F* c( z& Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 J$ G, C) d4 `9 B
people can open a lot of doors as far as networks are concerned.6 J, k. F* F3 o
After You Join a CPA Network
2 S7 h& d) g6 D) Z% a: _Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 _) g1 P6 W8 m/ s, y/ }
and make an attempt to get to know them a little bit.
. F9 g( d$ t) n5 [) b3 k; h; RFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 y5 Z- I! l8 J) _weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ q5 U% L2 A+ x3 [' t, ~$ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" t6 `3 t C( c6 _2 clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; r$ w. a8 d- U* t5 }8 l) Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& H4 ^$ @" I D2 F) V' {3 G
email.5 M1 h2 T. @$ i1 T$ q* P* f4 g6 s
For more helpful info about dealing with affiliate managers, check out:5 e/ ~" G$ E, R# U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) a2 n+ o+ S8 z, ?. g! phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
8 M- W1 t4 y6 J- |0 S3 P9 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( W9 a: |; d+ W6 r
Set Up Web Hosting
& ]& ?/ e. [4 [8 VGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said" a& X) q+ l3 [* G* w
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
{' y% X7 T! o# @1 b8 ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 A- e% ~7 J& X, G
whoever else is on the same server as you.9 J1 ^" r1 U' a5 e0 f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) P: D( p8 H( v( H) W$ B8 ^enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 P0 q- t8 F8 N, [; d" J* w( Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- S) p) {7 `3 e" J* y0 v
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 S6 a5 k/ W; j& N* e9 m: _
house full of roommates (hosting customers).
f) J" |" y3 e' |& XIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 w1 `4 F, ~: _) q, V0 sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will4 ^6 u9 Z$ {( D( |& _$ U. d) s
fit.
( N# p2 d, |* T( c) e# u( q4 DSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 c \+ }! g+ `$ o% Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate9 Q. L8 ]) X9 @' o; h( M, D
their food. Everyone else's food in the house has less space to take advantage of.
! y' G3 K' N, E' DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For; |, S- _2 A. ]* W+ }
any type of hosting this is a bad thing, and especially while running PPV traffic.# e# `; b: f2 o# d
In the case of a virtual private server (VPS), everyone in the house has their own designated space* z0 a! e+ p9 j) j e5 w% i: z3 _! y
inside the fridge to put their food, and other roommates can't come into that space. The server is& D5 ^% }! u. z, w s) [4 y% c& a8 ]
partitioned, so that each customer can only use a specific amount of resources at any given time.
- ^' w% w' O8 ~! E; ~A dedicated server would be like having the whole fridge to yourself. All of the server's resources' Z a0 G; d; I9 q+ T
belong to you and no one else can use up those resources. This makes it possible to serve much more$ m2 a+ A+ Y' j. @
traffic, faster.0 G. F* H8 }' q8 k
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( V1 L: O& W2 b& G h- }Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 \5 {1 T9 L7 e0 f6 U) B* c4 ~
here:* G( M) D6 [( I" y+ X/ a4 ], e6 `; Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) F3 j/ j6 x. Z* F" J* I
VPS&highlight=hosting- P7 f9 b: [* X- a# I, ^! C& B4 w
Dedicated-Hosting-vs Shared-Hosting
* b$ b8 @# a- b' x& ^; |; @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ a8 R$ O8 z9 k2 j" @2 iHosting...Your-thoughts
~+ O0 I) R* M! X1 a* I4 [ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& E/ ]8 P2 d$ X- f+ S8 X+ R
Hosting Providers for PPV
6 i( R( t# b7 t% i, g- QBeyond Hosting
$ C' z; L. h+ T1 Lhttp://beyondhosting.net/
, i e# u. t. E. KWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) v8 T" E7 C M* ^* a/ ]2 D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 c7 S' F1 k D0 w' z8 \
direct linking with PPV. Also, these guys provide great support.7 p! B. q7 f$ ~
Prosper202 Optimized Hosting {& v+ ~. J1 z, B9 x- e
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. u/ N+ p: W0 A; }+ h( @& Z, PCPVLab Optimized Hosting
0 Y# E/ S! s" uhttp://beyondhosting.net/CPVLab-Hosting/2 n% D% J( \& L2 g8 Q
Domain Names for PPV
4 S1 ^! X) t5 \2 lOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& r5 b; X0 u) c1 L
where you're going to host your tracking software and your landing pages if you decide to make them.
7 q/ s8 D& p0 E" j4 b& R4 Z6 aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 t1 G$ l; z# gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 n1 G. p7 p' N, h7 }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( ?! ]0 n( Y. D# v0 P" c8 ^8 ~1 |term or build a whole website.) c4 b9 e5 s) p) z, i# M; l m, ~
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 J9 s; y( e7 R8 H! V! r
tracking software on your domain. This is really important, because it is necessary to track your) S1 }+ F4 T/ t
conversions down to keyword level so that you can optimize your campaigns. Without proper4 B$ D" \/ C6 H o
tracking, it is impossible to know what is working and what isn't.$ t6 |7 W; V0 s7 _' y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- F: P5 b* O$ {) \: G: Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' d9 P" c8 Q+ `+ S# y' O" E
Prosper202
* v" c2 e; u& s. |* A' fhttp://prosper.tracking202.com/apps/
& C" ^ o. V: v' C7 rCPV Lab
6 n/ U0 S8 m- k& W* o3 W: ?http://cpvlab.com/4 {/ P. I* {. b0 x C
CPVLab Help Videos2 s( y+ Z- i, L ]* N
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ o, L( m- O3 x" T) E0 d. nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 M7 N) _- ^2 L% k: O
industry standard., M% \6 e" r# I% }- q5 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ h- Z* k2 N# p! l: u2 PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 _. \2 P' D& `; _+ S' s; N
good support if you have problems with your installation.# h; Z& p/ h @
Tracking 202
1 n# K$ k$ b" z! O. `Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 b- A; G& C. r0 Lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, m# n9 f9 J: Y- ?( |5 h
area./ A' E/ x0 @. X% J/ g, m
If you choose this option, keep in mind that your tracking software, one of the most important parts of
; o3 c4 a% ^) M2 O z/ U5 F! lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 m5 p* p9 t. B V8 Xinterface, and their hosting.
& C3 z$ n3 A) N% U; J" m2 E& C9 mAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
# j) _& H# W$ J6 D) i. i+ kand targets which you are bidding on. Leaving this up to chance in order to save money could
+ G. O! q( n. p x+ q1 e1 N% Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ g5 v8 o5 w0 R( r7 owere using., s5 k0 H. o; d( `8 p, {0 ^
Choose An Offer
/ V/ o# {; B7 g3 M/ X5 R" }Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. J. ]2 S5 H' o$ }
Lesson on Offer Selection
1 P" c A$ G# E3 p' I/ Nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) ?6 ?. u5 r9 N/ H- B5 N
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 O2 E* \$ F: ~ \5 w6 t8 ]4 b. K/ rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% b$ P; d3 ~/ k% ^LeadImpact as the traffic source.
$ d+ m4 w$ A- d. |: R) H2 {Now the best way to learn how to put all of this together is to just get started. For some variation in
: o# _! g4 x/ O" f7 Z5 Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 q4 G! D3 a. h6 B$ Z8 J
campaign.1 r t4 m) X# q- T4 P/ x& y6 J. E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 m7 p- K+ x% z6 A! Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ c p" b, C# [5 q% gthat all traffic is accepted.
: n& y+ t- {' L# c* p8 c) W6 _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 S% i* d2 T* O! b6 l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 l$ Z. J* G9 w5 }5 }
get creatives like banners or images specifically for the offer." z) v6 W( @, P" l8 T6 B! B+ j) {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 d3 G( |) f3 k$ n7 {- L+ y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% O6 c+ I) r. X
track my keywords. Without doing this, it isn't possible to see what's converting.8 b b3 a) f9 i# F& J
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; h* O; T: }2 C1 _; q+ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 }: h6 k& }- p5 b4 IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
J- o" l6 J/ I k/ Ebottom of the page:
- t+ q7 c/ S- j3 d2 h5 GNext, I have to cut and paste this pixel into my offer at Ads4Dough.& V1 `4 V5 i/ d5 V3 u1 x9 t* K8 o7 ?
Click on the offer → pixels → Add a new pixel and this comes up:3 E# f5 e4 X6 M8 _& {: j( [
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 }. [8 V S% ^* _0 `3 |! o
from your software into the box that says 'Enter URL of image to load'.$ P: s7 i# }, N
Once you do this, it should look like this:
/ E# r/ ~3 f7 K! V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
' {8 P0 \2 \) G3 `+ d( o) w5 E! EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; A' w2 j% u: H$ t# R& t. G4 {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* j- h8 V" f' O. F8 f/ [
Prosper or CPVLab.
) g( G5 X5 @7 c8 v: s
5 c+ w y0 N0 S7 A |
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发表于 2012-12-27 18:47:17
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