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PPV GUIDE [PPV新手入门][28页]
3 u% {: A v$ v3 a详细的请下载电子书！
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7 ^1 U5 @1 T% E5 _3 l& Z
" Q2 I/ F, k7 d0 m7 FNewbie Guide
/ {. Z7 u5 n& s6 `PPVPlaybook.com
# c& f* ]" i1 e2 O4 W( DTracy Shaffer
y2 I$ T; U) Q; S/ E! g' k7 t5 w( fDavid Ford
. [( t. A+ ~0 M2 X. {8 \1 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 \2 s' h* D6 V' y, q* f9 h
Getting Your Mind Right to Start Affiliate Marketing
* o ]! H, D. t2 P9 RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ Y# u$ h; j* A" Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 X0 ?- ]0 U! [5 t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ h4 ]& \, I/ Y9 a
with any success, these claims are laughable and far from the truth.
0 ^# S. ]/ l" PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 N1 x- u5 ~ m5 g% g7 [$ Xflow management. The main benefits are the low barrier to entry compared to other businesses, and* H: X1 o7 |% S- E- m: N8 Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 I: U6 C7 ]( u/ E5 |/ V4 U. G
overhead.
- t6 c' }4 Z: B3 f3 H3 }" oThe winners in this business are the ones with persistence when nothing works, who know there's' l1 `4 s6 D" q# w5 g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' ]% \ a2 M. I! p: YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# i" V: k0 W0 ^& g3 V* c2 rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 r2 j8 _( B+ v$ h
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 U: r9 a) E7 m7 E# Elearning experience available to anyone with a few hundred bucks and the ability to open an
0 }- V8 T1 H U+ H2 J5 V" z6 X) t0 [advertising account.
$ W1 g" W6 P$ U+ n; ~3 _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 a5 o4 k* `2 v- f8 W! d7 Ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, \4 Q2 |1 \8 X7 G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 n% G- F! u: }* \1 A/ `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& M# b2 E6 o( `2 c1 I! J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- @3 P8 Y; p5 F2 X6 M: @started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. U$ Q/ k5 C' j4 lstarted building.# d7 T- p1 q# L" p5 L8 Q X
Things you need to get started:) O) K8 s& a5 j+ J0 y& X3 p- u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ K$ ?+ W4 {# o) @. ^* l0 s; a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 W0 |; A# c5 m! _& g$ h5 h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 Z6 M" p6 K3 d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# w" T9 m" C- F) `4 ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic, @0 G. i }& I4 v
with PPV.6 ~) C3 D3 D4 b
Basic Getting Started Definitions
( X6 z2 p7 q- RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ e* C- c0 z4 kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 V! ^% u1 ?& e1 |# m, O$ a3 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- v2 C5 ?+ h4 ~* e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; e- E/ D& p" B d9 Y6 a0 G" E) BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, h( r0 s2 n0 @* v
receives a commission on that product. An example would be the Amazon.com Associates program,
- g7 ~. D( T% H1 x6 p% nComission Junction or Clickbank.
' S$ @5 z; p' `' qCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% y ^& y! O; d" E
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 w, C& d( Q- F/ j3 N
buying a product. An example would be Ads4Dough or Neverblue.# u. Q5 d( Y4 R# _
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 `/ p1 S6 {3 D1 m4 kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 j2 F4 q1 a {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
) A8 d* [2 s+ q1 z$ f* ? p1 |right from the start can really help you.
$ G# ^0 T0 B0 J1 C' `. YPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 _+ L# I% V( X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 l- G/ T" `' V7 T) N
view, starting anywhere from .01 or .015.
( y/ c5 k8 z7 x, ]8 n. w ^4 ~In order to use this type of internet traffic, the affiliate can sign up with a number of different9 g& a! b( ], G- `" A4 T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 M! g$ ]$ J+ \: `# R$ R: v5 _
MediaTraffic, and AdOn Network.
! ]# _" J* }1 c! B5 b0 pDon't popups get blocked by pop blocker software?
`/ o3 D' _( q' I- J, V g- dNo. Popups are served in a new browser window as if the visitor had opened the new window. D1 L) g( ?4 d; ^3 o
themselves.
% E7 A3 Z4 ^2 I3 R1 f2 THow many popups get served to the visitor?+ f8 b- v: q+ d
The number of popups served varies depending on the PPV network. Some pop more frequently
+ I3 E6 u7 i& L, X% I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 R* ^* \; F6 `' g9 P2 @serving this kind of advertising, so they have to toe the line between keeping their software
- K, E2 B$ K& q& odownloaded and still making a profit.
, Z I( `" \( y6 V: z9 d6 r0 i2 lIsn't this type of software bad? Why would anyone keep it on their computer?* b* t' C4 b; H
No, this type of software doesn't harm the user's computer.2 X! \; }- j: h, Y% _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& k. ^+ c t+ A" ~ a* V1 d7 wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- Y4 `& e0 t/ N( X- k/ Ythat they can continue to have access to the incentive.: x/ n& j3 m W% P; ^5 s6 G W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) ^8 I7 Z: c$ U9 I$ {1 _- l ]: GHow to Get Accepted into a CPA Network! v' |% X i3 q7 j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" }: s' w( A1 v0 G% _+ q
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 g" r$ Z6 F7 W7 e1 O8 ~
different networks.
6 q1 R" B, o" K- F2 YOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
S: D. M2 x0 Y v; U$ A; gapplication and be as specific as possible about your promotion methods. Usually some time after0 Z3 y( x; c) P
receiving your application, the company will call to interview you. The phone interview is a critical' ?; D! B$ X2 S1 T/ b
part of the application process, and most networks will deny your application outright if they can't get' ^ t. B; b/ i8 K$ u/ E, T
you on the phone.
% `) S( A9 k2 H. |5 X+ oOften, the person who does your phone interview will actually become your affiliate manager after6 P$ ?0 h% t8 f, x$ C! t; e- d
you get accepted, so it's a good time to put your best food forward.+ R1 P( }; m6 U; `: W4 O; h: a" v6 t
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ D( R# ]- n6 Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
% R: a' c1 e: L; J, b3 VWhat methods do you use to market offers?
% ~2 s" U! b* L$ SDo you already have a website you will be using?# c/ @4 f: \" F
How much is your advertising budget?& c3 q! q% v1 t
What other networks are you a member of?5 D0 N8 T$ Z* ^3 j# g+ n2 {0 a* p
Who are your affiliate managers at these networks?
( e# z+ W8 j5 u8 z2 R1 r5 aDo you use social media (Facebook, twitter, etc.) to market offers?2 K4 y8 L6 @: M# F$ j/ j @' S Y, U; m
How much traffic can you drive?
2 P. X2 G# Q& o- n \Do you have a personal recommendation from anyone who is already a member?$ H( ~* B- R4 U5 t# L$ I% H
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 E% J4 Z2 l1 t* Y- _4 L. ^7 d( aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, N$ n8 J8 L/ b t1 r! |persistent. Also, getting a personal recommendation from someone who is already an active affiliate) }: F0 i' O2 M
for the network can be helpful.( [/ w- H2 x T, M5 _" }! G& V
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 `2 ~& O' ?) a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, C. r6 D" b7 ~* a$ ^
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' Z. ^4 C7 g% N
people can open a lot of doors as far as networks are concerned.4 L" f9 F: P0 d+ e# H8 v& o: D
After You Join a CPA Network
. P& {- |! d' }, D0 gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 h( u+ q# r( Eand make an attempt to get to know them a little bit.$ Q- y3 {# q; p c
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 ?! r6 i* D3 ?" Y, {: T. xweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 o. U& U: n5 Q0 X/ O6 C5 I: Q# h- J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! W* _) [5 h. tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout) ]' a8 F% p, W+ y& y/ ]
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 {% V8 U9 _1 n: d- B
email.. s3 d7 {0 h& G* C# }
For more helpful info about dealing with affiliate managers, check out:
7 \! m5 P' O3 g$ phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
' ~- m0 V5 A$ @5 U% L% Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# K0 y% f4 T! E a, w! c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' I2 }7 E9 t3 c9 c' H9 zSet Up Web Hosting
) s% M# H8 H1 R1 X" tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said e8 J4 @" v2 b/ t- D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 F% O4 T& W( b! w! {$ |7 E5 `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 @8 R' l8 H. Fwhoever else is on the same server as you.
; J' m. \9 O6 ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 L1 ] C! w Q: G6 p* A5 A
enough that the visitor can't close the window before your pop up is even shown. You have about 3
% M# R! v- K& l" |5 s# s8 fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. H+ i C# N3 q% U( e; z2 m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 e3 k4 j, {% }- ?
house full of roommates (hosting customers).4 D6 F6 l! z! O1 F
In shared hosting, this is like having roommates where everyone has no specific designated area inside. M# F$ Q6 |+ p# k7 Y$ G
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! Q$ m" J- k' j; L( n. P9 |
fit.; J& Q/ w7 P E) P4 g, h2 p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- N4 `: k+ U3 I! S( m! ~ t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: @/ g9 F3 j0 S: M' Stheir food. Everyone else's food in the house has less space to take advantage of.
" z$ L$ W8 T) k& g# vIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 ?% `. q4 \# e& ^
any type of hosting this is a bad thing, and especially while running PPV traffic./ R; F* a( ^ m$ k( t( Z! _+ m5 E
In the case of a virtual private server (VPS), everyone in the house has their own designated space
8 n0 y/ x! e5 f1 g: _/ L, U5 yinside the fridge to put their food, and other roommates can't come into that space. The server is3 R g$ I) h% b, M
partitioned, so that each customer can only use a specific amount of resources at any given time.' T4 n9 x- A' x" E- h9 @
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 e5 G% m# _2 C' Q
belong to you and no one else can use up those resources. This makes it possible to serve much more
% Y0 U" ^9 j# R! H; ?: `traffic, faster.
3 Z( f9 h$ n+ v) `% EAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
V! B# n2 _# EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is g! g. y2 R, x1 U5 M
here:
$ {/ ?! O' z0 J, z, \% Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
E1 b: \! l% M* ? IVPS&highlight=hosting' |) X% n! Z& E3 Y+ R+ Q
Dedicated-Hosting-vs Shared-Hosting+ Q0 n4 E6 }% i" q8 m o3 ], |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ r: d& F8 _+ J' @7 K( }Hosting...Your-thoughts
[% q/ t# |* q( v6 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. k! K* u) Y" YHosting Providers for PPV
2 B, i1 T2 {( r6 n7 l) f6 }Beyond Hosting
2 D: Q5 I ^. |http://beyondhosting.net/2 h4 b3 s7 p; _% E) Q$ D6 V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 A! v- T: A7 D7 _8 G+ H. wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, z6 v) R) T- F) I$ r# x6 ^direct linking with PPV. Also, these guys provide great support.
4 D8 W6 D7 `* f HProsper202 Optimized Hosting. {& O- `2 ?2 L; S* T. V( ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: E$ P( \1 _, D; v$ NCPVLab Optimized Hosting
# ~' m7 B0 _/ k4 M6 Yhttp://beyondhosting.net/CPVLab-Hosting/5 Q" k) w" T6 p1 p) c3 v
Domain Names for PPV% K' d* P N. [, d
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 K* o; s% D; Q# U/ N( Y9 \
where you're going to host your tracking software and your landing pages if you decide to make them.
0 a* v2 D+ H( E$ N, wOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! X: M; x9 m! ibland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 ^) B/ }& f/ n1 v2 k0 h2 y1 A% }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 @4 s* N& P+ U, ~
term or build a whole website.' y: ?+ P* L, b+ E* W6 r
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 N8 s' w( I( D: C: d% y% [tracking software on your domain. This is really important, because it is necessary to track your+ D$ @1 ^7 e1 S
conversions down to keyword level so that you can optimize your campaigns. Without proper
% q: v5 s- e( ?tracking, it is impossible to know what is working and what isn't./ B8 y. E$ T" f7 Y- L, @) C k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, ^: Q- _& C D% S- d4 H- @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) l" L$ L4 q# C) y9 y. i
Prosper202
4 [; Q" s- p6 w: D3 D9 Q, khttp://prosper.tracking202.com/apps/1 _# v0 B- j' j9 T7 @
CPV Lab( l4 k1 [* ~' j, g5 U1 |
http://cpvlab.com/
! Q* g8 |* `' B2 }- ^6 l2 `8 aCPVLab Help Videos! G0 p* T, ^- @
http://ppvlab.com/oweiw/oiurw/vdm.htm+ e* Q3 J( }: R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: N! }: q( _9 E5 Mindustry standard.
4 y: d: K( ?7 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 u( b# e/ { t3 q/ }, v. D5 i$ ?! Z: aCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 ~! k$ O3 m5 S# C/ N" h, ^
good support if you have problems with your installation.& f" O( u8 Z; a3 O9 E
Tracking 202$ S# E }+ u4 h" E
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 s" n: d% L9 g3 U' |2 {3 Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" G2 o6 G' T' x
area.
) G2 H3 [1 O. i1 i. FIf you choose this option, keep in mind that your tracking software, one of the most important parts of
. Z* Q9 h% g% Z4 _# ?+ a% a/ B) Byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: Y& `9 v* h! i! Qinterface, and their hosting.. K! J5 }8 Q2 |( J b! d
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& V% J' c( |8 M9 I! M9 a5 p
and targets which you are bidding on. Leaving this up to chance in order to save money could4 }4 K0 p: W2 n+ S M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' E. C8 B, e1 ?( jwere using.: t s* R: p) z
Choose An Offer3 @% b9 B& {: z9 Y2 |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 K6 @( r$ R5 h6 u9 G1 o
Lesson on Offer Selection, h4 g9 P8 |1 d: ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
% P% D0 I! |/ g! fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: R8 }' y4 F5 o# Z1 b5 k
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# x d$ Y9 q0 }6 F3 |& F
LeadImpact as the traffic source.
% U9 O) N, V, ^& m+ h$ ~Now the best way to learn how to put all of this together is to just get started. For some variation in4 O. B' [ [+ r( C
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 Q- c5 W3 O3 {5 b0 @9 k; h$ j- Ycampaign.
- D9 u* V. y, A+ B# C, z6 f9 v2 e6 iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ c! b: f0 R" d" U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, a4 i" l0 j1 G0 Lthat all traffic is accepted.
" k9 j, A! {6 D* W. ?9 ]1 TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 j3 N4 y- I4 Q0 u$ \8 ^& ~$ mThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; p4 e* s' F |$ N2 \$ e' gget creatives like banners or images specifically for the offer.8 m# I) l+ y9 Z7 A# J7 n0 M) }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; Y3 G8 y$ Q: g$ F/ n6 S8 T+ K
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 ^6 p2 ^7 a2 @2 v4 H6 ~. r
track my keywords. Without doing this, it isn't possible to see what's converting.: H6 a% U! x2 \7 E/ M) E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 q) l3 |& A' |& L9 X2 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- A8 T- L7 W' Y8 w* @, C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 X. f7 ~9 o: T' @bottom of the page:
& E( ^( C' B$ f2 S5 Q: ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ a. C( P4 d4 d- F, m: LClick on the offer → pixels → Add a new pixel and this comes up:& C0 }( R! T% |8 c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
F- ]9 i' Z. n( [# E6 a% C% cfrom your software into the box that says 'Enter URL of image to load'.. i: X6 Y. Y( k3 ]1 c: K/ u# n
Once you do this, it should look like this:
( S4 Y3 S0 i: G3 U/ N( n& z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ `5 r9 {. t% o
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 q+ J' W8 M- e4 j+ Z! t* d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! V4 H+ ]8 c% `0 [. X( c# I3 hProsper or CPVLab.' w, J6 `+ d# d! D
) i$ _4 }) W: c: ~1 }; O3 ?
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发表于 2012-12-27 18:47:17
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