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PPV GUIDE [PPV新手入门][28页]5 b' |+ x- O) c" Y$ K3 g' X, v
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$ b) @- N- b% P; I W9 b; o3 c5 |6 n& _5 O; C8 R3 \
, t0 O+ N$ X& t% CNewbie Guide
P( o7 b7 ~- H0 O/ I$ ~* aPPVPlaybook.com. L( n' s" T, a7 |( b' z( o
Tracy Shaffer
. G. p" A3 U# @. D. @& xDavid Ford- u! f5 l, w# v# i9 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 |# g% n( b4 |" {9 U1 i+ b) oGetting Your Mind Right to Start Affiliate Marketing1 i3 \# ~; U, S; O, M2 B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( s& W) a/ M& P+ r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 i8 x- |" T9 a" @9 F6 Eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 a6 r7 V: ~) I2 H' nwith any success, these claims are laughable and far from the truth./ t0 U% W7 X' h7 B! F0 c9 r8 f
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% z5 s) T6 k3 c8 [/ u
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- Y# K0 G, }9 A) a0 w1 u4 ithe ability for a marketer to be a one person shop and make an incredible amount of money with low
" p# G2 I- `2 W! ^' l' e. M4 ~overhead.: ?" g/ }+ N' z, M3 J
The winners in this business are the ones with persistence when nothing works, who know there's ]& d. S2 \3 x3 j* V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& e! _- G8 v2 `3 N0 FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 u, I: L f( C. Y1 \' S
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: b; H6 ~4 [- i$ }& |Most of these things happen suddenly and without warning, and they all contribute to the amazing
% Z% y% ~% `$ wlearning experience available to anyone with a few hundred bucks and the ability to open an: {/ j) i' a- O2 T, X/ r$ {
advertising account.
6 B( S7 `6 U- o {0 qYour competitors are willing to work at this around the clock. This isn't a push button, instant business
: N8 v2 `+ [0 D9 `8 u2 G& bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 l; {) M% d& @6 u7 ]+ _marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( [8 m$ ]9 x! L. \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! U5 K# N$ m d. u, j# I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 y; P& s4 y7 D& astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% V, W9 {9 Y! u1 H$ a
started building.
1 L) C" S. O' ^/ jThings you need to get started:+ }2 x" \5 Q6 Y# r
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, k4 h. y5 U0 M4 f. Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 {7 b3 g/ N" [5 O! k5 X/ f3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 W9 U( n$ ~$ g0 ]) K$ O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 {3 y& t4 {, v" j" r
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" v/ |/ x* A! e, gwith PPV.! O, o8 I" t3 n }0 Z
Basic Getting Started Definitions
2 W9 S8 u# w1 D$ a; y$ H9 uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% X4 ` O6 E* Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% g6 \6 v6 n" }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 w# H$ s- u% x3 f8 s6 @) ~1 N; ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- H* W/ f2 N: G2 BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' [- t6 P4 O/ S# V8 m; J/ [! u4 areceives a commission on that product. An example would be the Amazon.com Associates program,
, t: `" _. K/ Q6 g; _7 jComission Junction or Clickbank.
$ V# t- M1 G# l6 ?2 aCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: p% S2 d. S. o9 A: L5 E, Van action like filling out a form, submitting their email address, signing up for a service or sometimes
. D6 {6 H% Y. Q( A8 f; c& Tbuying a product. An example would be Ads4Dough or Neverblue.
- j+ k% @) ^8 Q8 n, ~& lAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ n, {* `* f2 n/ z# X7 ?- Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ H& d# L+ }; r! e) hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! P: `* |3 Z( P4 d
right from the start can really help you.) T! E. X4 K8 p' I* W- h1 u9 O" ]- k5 n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: _3 T$ r) l& _( R0 o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. H" S3 y$ J3 b5 \) H' I. t+ ^" E! qview, starting anywhere from .01 or .015.- @2 s) |2 [( f9 m$ `4 k b X6 V
In order to use this type of internet traffic, the affiliate can sign up with a number of different
O8 c; g1 c; i9 J' D# \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( A: F! u9 u: E& z7 f
MediaTraffic, and AdOn Network.; {' L6 [9 v; k3 p; ~% _
Don't popups get blocked by pop blocker software?) Y, H. P9 K' W; o
No. Popups are served in a new browser window as if the visitor had opened the new window
# f% p H5 J8 f+ t$ Pthemselves.: {9 O! q' m7 ~& ]) q: E# N( _' Q
How many popups get served to the visitor?9 U9 Y' P% B) J& o
The number of popups served varies depending on the PPV network. Some pop more frequently
; f3 X- m h- ?% z7 L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 u0 z0 Z" I9 j* f4 c
serving this kind of advertising, so they have to toe the line between keeping their software: V/ w- f( K) ?$ y" Z. V0 C
downloaded and still making a profit.
/ J: W2 R( H" Z, iIsn't this type of software bad? Why would anyone keep it on their computer?
: i( |8 _: e8 B0 SNo, this type of software doesn't harm the user's computer.
3 j' u% v' b! ] M9 c4 L# _" B6 FCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 V! P8 q1 f) Y) ^* S; H3 Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so& w- a4 U' ], G. G* q* l
that they can continue to have access to the incentive. P) m. [; x& {5 y7 ~" {3 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ f- C' _6 b3 i/ T2 t
How to Get Accepted into a CPA Network8 d3 Q/ z7 ] a2 X
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 a7 ]: C5 p# Y5 F
to start looking for networks is Offervault which lists offers and lets you compare payouts across; I0 x N& E1 D( s5 j
different networks./ F$ b9 @% j7 b- ?. T" X
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher), A# j( c2 s* h* G
application and be as specific as possible about your promotion methods. Usually some time after3 H* l4 B' {5 e* i0 K
receiving your application, the company will call to interview you. The phone interview is a critical; h0 L) P A4 S6 t( [
part of the application process, and most networks will deny your application outright if they can't get2 f9 P5 Z" v6 q! Q d" ]
you on the phone.: f4 d' y, J' G/ F, r6 z
Often, the person who does your phone interview will actually become your affiliate manager after
: R* L# G$ E( }2 w2 f( syou get accepted, so it's a good time to put your best food forward.
( M5 ?4 p' O7 z" H/ R1 d! JYou might not relish at the idea of someone grilling you about your internet marketing methods over6 U0 J% q9 x- `$ }
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 v7 u: |+ P. o, U4 @; G/ y) T4 K
What methods do you use to market offers?& b! b/ o# U! }% o, U/ x$ `! Y
Do you already have a website you will be using?& G4 _. N3 Q+ r) U# ^
How much is your advertising budget?
* \# G C' Q! A7 R Y& I$ hWhat other networks are you a member of?
6 P: c2 ]$ L+ y7 R$ U( e8 tWho are your affiliate managers at these networks?
% G& n/ C. _, x5 v, P/ SDo you use social media (Facebook, twitter, etc.) to market offers?. d- [# y8 x% o7 G& H
How much traffic can you drive? H3 I' ?3 X) b6 a
Do you have a personal recommendation from anyone who is already a member?; u+ k/ m z ^/ R k0 V! i( {
Once you provide satisfactory answers to these questions, the network will approve or deny your
! w* V3 d. T: \. |& ~application. If you get denied, just keep applying or call someone on the phone and try again. Be: P _9 ~9 l4 \. y# p! s3 d
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ K. B p7 N7 Pfor the network can be helpful.
/ m+ Y- L* h0 J& kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, K# Z7 t9 D7 t( u& n9 RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 d; \4 a9 o) ~+ o- w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% x0 @9 p1 p5 \/ o7 @* E$ y
people can open a lot of doors as far as networks are concerned.( Z c1 E6 S" `! t4 z- `! s
After You Join a CPA Network. }: {* ?. ~0 f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 j5 ]8 I5 e9 x, _4 H( B* S
and make an attempt to get to know them a little bit.4 b( i/ P, D8 L( E# D! j2 t/ l6 y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 `# m& f1 I- A, ~4 f6 W4 L: @weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: n+ M* `' T$ M0 X+ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ b9 J E: N9 _* q9 A5 x5 w {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) t6 E9 ]0 C9 i# a. u( d Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; i# @% m* R8 ^1 lemail.1 f$ h A) l8 V# s% ^7 |
For more helpful info about dealing with affiliate managers, check out:3 C0 a, W: Y5 a4 L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 a; j* R& y4 n0 V) L" H
http://www.mrgreen.am/affiliate- ... iate-managers-want/* K8 A& D- Q7 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: D9 P5 V7 q3 b( e/ v6 w+ ASet Up Web Hosting, U! m, {" k# b) P" K! x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 Z; i" B( Y3 R) m( M( {; P$ {about internet hosting. In general, you get what you pay for with hosting. When you use a shared: |9 P5 E- \- j! @, g0 V
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 T0 s( e: l! R1 N. f- H& iwhoever else is on the same server as you.; r5 s z/ _. c/ i4 T3 g) s7 x: u1 Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: D7 Q+ w5 t/ H' s# d1 U
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ d3 l; w2 S. j$ o+ v$ e# M. l6 g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- \$ [, F# E+ j# L& fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' L2 o4 p" ~* W/ O5 yhouse full of roommates (hosting customers).
$ y# C7 \; H; t+ y- aIn shared hosting, this is like having roommates where everyone has no specific designated area inside* x" a3 v8 G% _% L z; \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- ?9 \. b w$ ?# o0 C' H4 x( ]fit.) q' T2 {+ p6 X/ i/ z( i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ t: s2 u. p6 _2 u, X* _+ F# Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 J$ o; n& T8 D9 Otheir food. Everyone else's food in the house has less space to take advantage of.) O/ @" ?& x* y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, w4 R8 F. D2 }$ P- O! ]0 aany type of hosting this is a bad thing, and especially while running PPV traffic.- o7 m( {4 A/ y; [8 Y+ K# b! n
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 @* K" l0 G; T" a) a8 i9 J+ \inside the fridge to put their food, and other roommates can't come into that space. The server is* c+ u/ d7 {# b* w6 u
partitioned, so that each customer can only use a specific amount of resources at any given time.
( B2 R: B" B6 Z: [& l# B/ _A dedicated server would be like having the whole fridge to yourself. All of the server's resources( W4 ~* s3 R/ d- o
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ }+ S) q' X: h' h5 v' _$ xtraffic, faster.( O3 ^/ u# F) Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. O1 ]/ C; b+ i K6 X9 M6 SAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& ~9 w( l. e- ~; j; p; j0 w
here:
* l8 q$ `4 L$ d( Q% D7 whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 @( l2 T d; S& Q/ [3 J
VPS&highlight=hosting" x! y/ [2 p4 y, n- p/ D
Dedicated-Hosting-vs Shared-Hosting' y( [9 [3 P. e0 r X9 j n; @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' _# ]! f& y8 w+ p* b
Hosting...Your-thoughts
* D2 h8 c, O2 d; X- \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ o* Y5 T6 B! n3 X, o
Hosting Providers for PPV: [( A7 E0 Z, }% x$ F$ b$ @! ]
Beyond Hosting. K, g z* A) w- N9 u v0 q
http://beyondhosting.net/
0 r5 M: y9 n' x6 u: c2 ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& A0 t5 l( k9 ~+ l' Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: Y J/ k: ] q. pdirect linking with PPV. Also, these guys provide great support.
3 @: y+ t% m) N; \Prosper202 Optimized Hosting" R+ S9 R& u+ q6 L1 V9 Y( [: G! w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 {, _! @2 M0 F% x6 Q* t0 H2 L, c. ICPVLab Optimized Hosting
. y; K4 g; v) s* `, o2 y2 n T. Xhttp://beyondhosting.net/CPVLab-Hosting/1 x9 }% q( Z" ^% f& _ Q
Domain Names for PPV
, H' m3 y* x6 ?# q: ?0 bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 S# E% f+ ~9 K' ]( p. Ewhere you're going to host your tracking software and your landing pages if you decide to make them.. _9 v. a1 L1 d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 U& C4 {& z" c3 ~4 xbland one is fine to start with, to host both your landing pages and tracking software. The .com,6 T) G0 d* H- l( w2 p1 {/ z1 g7 E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! Q( t, [$ e2 B J% B
term or build a whole website.: f% u3 l) l" [ }$ i
After you buy hosting, a domain and get those all attached to each other, the next step is to install
- G# g" \6 V: z0 h4 }: y" F8 `tracking software on your domain. This is really important, because it is necessary to track your
, t( Y- c! n# v# D" c1 Y, P7 K) ]conversions down to keyword level so that you can optimize your campaigns. Without proper
) m7 W; B+ r% u; n* r# xtracking, it is impossible to know what is working and what isn't.! x, Z! @" n( T& `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
M) Z0 P- r+ {- Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. ^; Q4 b$ @0 V4 G
Prosper202* z- O* Y t% T, e! n
http://prosper.tracking202.com/apps/
$ w% C# i0 m( ~* sCPV Lab, U: ~) r: T5 y
http://cpvlab.com/- s% P3 `, y' _- v! j" Y" l# ]
CPVLab Help Videos
. d/ c3 z9 S* H" R: `) C( Chttp://ppvlab.com/oweiw/oiurw/vdm.htm
& s! \, ^9 I0 f$ g" Y GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 Y* w- D" s% Z0 ~- }industry standard.+ I% J' N% P/ Y: u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! [1 |3 G& _# M, N. DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 Q Q- [8 c5 K( R# k0 K8 ngood support if you have problems with your installation." i( R; l6 G1 q' ?/ u1 Q
Tracking 202
! M8 G0 ? ~2 I2 l7 p4 g( pTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( k0 `7 H! J$ Q5 J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ l1 f1 ]& J: Narea.7 X# B7 i" N p+ ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of; D* K9 y! v# z& V, s
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 u$ m" Z% i9 k0 h8 d/ F" i
interface, and their hosting.2 q: @6 |- `5 c3 p5 f$ c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 T8 k% i5 w2 ]8 S* L
and targets which you are bidding on. Leaving this up to chance in order to save money could
3 h ?" \% j0 w$ rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you1 I7 m- X$ q# b
were using.
) r% j" n6 g+ Q7 sChoose An Offer
% T I, H" \) F: k6 WNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( g9 P' X0 A w6 vLesson on Offer Selection K+ [2 x5 @ i- x R8 m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 [; u$ \( h# k# g( E& o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. y/ o3 I9 V2 f& ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ o+ ~8 d& d/ {/ NLeadImpact as the traffic source.
7 M$ ~/ r1 H6 ENow the best way to learn how to put all of this together is to just get started. For some variation in3 M) |3 B, ]' ~: u, W/ i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ M& l7 M& ]+ K) p" `: R3 f0 x' acampaign., n% v& t" A! y# g. d" R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% V5 l3 G: Z4 T+ T V% v8 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( X& o5 w# ]! v' n3 Athat all traffic is accepted./ n; C6 G, y1 P- l& }: {: f: S
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ {( K2 N2 I4 H4 W; dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ p+ ?* A, m; y1 K
get creatives like banners or images specifically for the offer. C7 k* N5 f5 m K* C5 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# Z& }2 n: J# Q. C* `+ n. WBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ @# V* ~+ H; p2 ?4 i8 \. n
track my keywords. Without doing this, it isn't possible to see what's converting.
) {- c+ d3 d, O; i4 v! x9 G( mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# I. H" _' J& _5 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 O# P) {1 e' l$ { p& |1 Y- XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% F- _0 Q' a$ i" J
bottom of the page:
+ L' t1 p& f4 bNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 p6 G! H+ z/ {
Click on the offer → pixels → Add a new pixel and this comes up:0 N* _( J; N* z- e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# p8 F. R! g4 J+ X1 C: H5 y
from your software into the box that says 'Enter URL of image to load'.! s( O; H5 H+ n, [: V( b
Once you do this, it should look like this:
5 h2 f, p. F0 ?' h0 f) C! Q# c$ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' h! y- ]- Y0 n! R2 C
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* R5 g5 W I/ x. T# q8 ~0 SNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: K2 [& p8 F/ J8 ]. _7 s9 I. Y. {: ^
Prosper or CPVLab.7 z& l8 [1 P- w9 q2 u7 E, P
, B# U) I2 V* z4 ^% O ~2 k Q |
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