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PPV GUIDE [PPV新手入门][28页]# |! @# k( h: }; ]: o& G- k' K, b
详细的请下载电子书！1 D/ B- T- h: ?' S! w
w$ y" O5 s+ R1 U) X, J w/ j7 Y0 ~/ r" o; Z
Newbie Guide* Q% ~- f0 U; w, d4 d, m. B! J' Q! _
PPVPlaybook.com. G3 j. c6 \3 X/ z8 G d* b3 n, h
Tracy Shaffer: ^+ m7 K+ N- |# B3 C
David Ford: o8 \2 ^3 ^% o |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ u; W8 Z2 T) j& U
Getting Your Mind Right to Start Affiliate Marketing
6 z; r+ @$ a }9 `( I9 Q {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% J& V5 ]2 w! Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( O3 W/ {8 r4 U9 x w c& m6 jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 Y: ^8 `+ Z- T. T
with any success, these claims are laughable and far from the truth.2 ?( C/ X6 F& V& y! u- E! g
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; ~0 C, t7 ^% M, s% ~& j7 x
flow management. The main benefits are the low barrier to entry compared to other businesses, and) v. D/ J9 l! d* {. c$ ^' H
the ability for a marketer to be a one person shop and make an incredible amount of money with low9 G/ u# \0 C3 U
overhead.9 u9 \2 e' T' F3 A
The winners in this business are the ones with persistence when nothing works, who know there's+ y- D* X9 z4 f1 k/ A _# R" j4 L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 H4 {1 ?# c; Y8 iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. Y9 N2 J ?3 M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ g4 e" l1 w( z) T
Most of these things happen suddenly and without warning, and they all contribute to the amazing _! Y; o- k- I# @
learning experience available to anyone with a few hundred bucks and the ability to open an) z" h" a- e1 G
advertising account.
5 u2 m4 M. e' _) c9 P) s w3 rYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 M' c' E8 }$ C# ?4 c8 T7 p
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 a( {- |& M% O1 ]5 v( T
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% S$ J( W* `- m ^9 G0 Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. _9 |+ O0 k2 UWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 x* u+ q3 }0 J! {0 ~! _. sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get K1 [+ e0 M$ g4 F. ?3 E3 B b
started building.
' [- T q" T. X) r7 fThings you need to get started:# b. h( K) e* `7 F# | f5 j
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) k$ ?7 J% H0 P$ h+ o2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), O" W! P1 V6 ^6 ^7 i6 w3 Z) F9 V9 u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ ?" W" [9 q, m, Q5 c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& f* a# B W; }" Q* O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: G' d n0 e; V2 G; [% U6 b3 fwith PPV.- L' t6 r' m- N4 q
Basic Getting Started Definitions
$ c" q2 d1 s: I% n3 qAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: p( _+ s3 h% l1 L/ Z4 G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. r( |7 d+ A5 o7 e0 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 _; \/ z, P+ I# Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).; Y0 Q+ [; [- H5 C6 J: O% M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 @) o% K0 @; k. H5 D5 j: {1 Qreceives a commission on that product. An example would be the Amazon.com Associates program,; M# `4 ]- ~/ o
Comission Junction or Clickbank.3 f% O' x8 X9 u/ ]7 W3 [- N. t, C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 d2 L# g7 A. H7 M, V0 d
an action like filling out a form, submitting their email address, signing up for a service or sometimes X/ |4 f2 Z7 S2 X; Q' g! Q
buying a product. An example would be Ads4Dough or Neverblue.
k. @4 C4 K. hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 X: c# e* l! c7 |. [
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 L- { f, m1 |5 Y$ A% ^
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( m M# Q% T% z, _: t8 l# t
right from the start can really help you.8 R5 L2 C2 \3 J0 b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 [. g1 _; ^* |# ?/ ^- ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ W2 I) S- }0 c7 Mview, starting anywhere from .01 or .015.) o6 k8 I- \% F; H* h4 z+ O
In order to use this type of internet traffic, the affiliate can sign up with a number of different( M2 U4 A. u0 @6 ^' d, A$ R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 b2 B7 J& K! \
MediaTraffic, and AdOn Network.
) X# k2 l# a. vDon't popups get blocked by pop blocker software?
: M8 k# `( m7 e$ g R! r- VNo. Popups are served in a new browser window as if the visitor had opened the new window
6 m; E3 x2 b$ }7 ?" T6 M6 Vthemselves.1 |* z& l5 C$ S$ |
How many popups get served to the visitor?; ~. l. {" h4 t) a& S
The number of popups served varies depending on the PPV network. Some pop more frequently
! ~. x; d9 a4 }+ w7 o+ {1 `' m(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 O4 Y5 Q7 c( e1 A4 _- aserving this kind of advertising, so they have to toe the line between keeping their software0 {+ n# `4 q8 Z" U1 V, ?
downloaded and still making a profit./ E- o7 u3 Q8 O6 z. b ?5 F" S
Isn't this type of software bad? Why would anyone keep it on their computer?
2 U) F; v* S9 @2 D7 r5 D1 K2 tNo, this type of software doesn't harm the user's computer.8 G' _' v* N7 ?2 n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ j6 x7 x2 l7 j( w1 Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 Q5 k+ b2 i. m% q
that they can continue to have access to the incentive.8 M: l L7 h+ y) M- i) A. {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 w1 q4 d. {' ^! o. zHow to Get Accepted into a CPA Network/ R3 p) a4 \7 v6 L: V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 m" J+ J# }6 z2 U
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ W9 c1 Q: p' [3 B* t& Tdifferent networks.
8 q- E7 ^: t5 A% g, y0 `/ d+ POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher); b9 a6 Q5 D$ _1 N1 B5 v, q2 I
application and be as specific as possible about your promotion methods. Usually some time after
2 e( g9 `% q- P5 Hreceiving your application, the company will call to interview you. The phone interview is a critical
0 s! X7 S" @" R- Z F& {/ r+ ^part of the application process, and most networks will deny your application outright if they can't get2 B2 i0 w1 o3 M5 |! p
you on the phone.- `2 e4 @' R2 y9 d# ~9 k' t/ J/ l. q
Often, the person who does your phone interview will actually become your affiliate manager after0 ^( e0 q ^5 M/ M) A7 ^, u* F
you get accepted, so it's a good time to put your best food forward., ]" {' D) G: j: L
You might not relish at the idea of someone grilling you about your internet marketing methods over
/ k9 ^3 m% M* N7 t' b9 K2 Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
) Q. ]/ c) Z7 W, Z1 KWhat methods do you use to market offers?" ?; i- p6 W& ?9 z0 t
Do you already have a website you will be using?$ c- E7 }# s; G2 M8 G. W3 w
How much is your advertising budget?
2 I/ ?( G4 D4 U [What other networks are you a member of?
! z6 B6 N, s1 I. c% j! |9 ^Who are your affiliate managers at these networks?2 }/ ]( f8 p: p2 [0 @
Do you use social media (Facebook, twitter, etc.) to market offers?; ~* r* r1 k) g9 _/ y
How much traffic can you drive?
7 y' F& l, e3 O. qDo you have a personal recommendation from anyone who is already a member?
( v c. Y4 D: I& {; P5 w: M; jOnce you provide satisfactory answers to these questions, the network will approve or deny your" v) p2 ?) ^8 A; S/ L
application. If you get denied, just keep applying or call someone on the phone and try again. Be, W6 o$ ^4 r1 P) j* F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
: l1 K4 G: P& J9 c" Jfor the network can be helpful.
* ?: ~/ l, x# pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 k& p( l4 [' I4 b- oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. J! B( _4 |& p2 c
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 w0 J- |1 b: j* `- j$ T8 R2 F
people can open a lot of doors as far as networks are concerned.
7 P* m7 w; e, \$ {& `8 lAfter You Join a CPA Network
5 }% N1 }: M' z3 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* N" E! P5 v2 D" a7 Jand make an attempt to get to know them a little bit.6 }9 x7 W! n& o' y/ d1 Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 I# I# Q- w2 n( g
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* G, i+ T2 z1 |& i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 y/ X& P8 ]) u& m/ C# Clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! h0 @9 U) r+ X, J+ l: W, ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 I, ^8 f6 k ?5 I% \email.! T0 c7 f9 B, c
For more helpful info about dealing with affiliate managers, check out:
. Y7 R) N5 F9 X. h( [; \( vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/0 k3 I. D3 q {+ V: M
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# T2 [$ @7 }0 U9 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 X& h" h& m8 G* ]
Set Up Web Hosting ]3 ?4 s4 K/ N4 n* F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& q/ K3 h( U3 b4 Q+ jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared6 K A5 l% G8 e1 @/ D
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: q3 v n/ y: I B
whoever else is on the same server as you.5 w0 z ?+ f/ p) G+ h0 \* A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 p, t1 e( D" `/ g& G2 k0 h
enough that the visitor can't close the window before your pop up is even shown. You have about 3 z$ s1 e; b1 _( f+ ^2 @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# O: d7 G1 t: N1 }) ~
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 H* E" r/ w' H
house full of roommates (hosting customers).
7 Z5 {+ A+ S3 }" h0 ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 ^2 D8 g. H3 }4 b) xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will0 [' [' E1 v* L' I- }0 u
fit.. U4 z/ G/ P4 v- ?: q: \
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 U0 x4 T( z. O% M: v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, ?4 s7 C8 N. t' D" X5 G* [
their food. Everyone else's food in the house has less space to take advantage of.
+ [& P( U: w3 x: v2 W5 r3 tIf you have less server resources to take advantage of, your ability to serve popups will slow down. For+ f$ Z L( q! B; c) M
any type of hosting this is a bad thing, and especially while running PPV traffic.
. z5 Q9 Y# K# I' c* ?7 yIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ A3 N B" | ?, ]9 g) d
inside the fridge to put their food, and other roommates can't come into that space. The server is
+ G( D" u0 Q; m8 ^% e- @partitioned, so that each customer can only use a specific amount of resources at any given time.& f' o' j$ g: B( u
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& ]& j0 f S L( H: V6 Ybelong to you and no one else can use up those resources. This makes it possible to serve much more5 ^/ E' X$ n' R# j: b6 _, d# }
traffic, faster.
9 Z( G( Y, I) q# M5 X5 BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% H9 _6 N4 k+ v% s' y7 m* WAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ T8 S8 \+ E5 B d( o# J Xhere:
4 f+ l1 s" ~: ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! x# S+ k- S) V
VPS&highlight=hosting/ q& L8 l$ O: N* k" f: g
Dedicated-Hosting-vs Shared-Hosting2 M: ^7 L* J7 H9 u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& P$ z8 {/ C( o
Hosting...Your-thoughts$ m. c8 N' T+ I# J) Q5 F- J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! J- q. g9 h% X3 F6 j1 C1 H
Hosting Providers for PPV
8 p3 |2 }9 k3 u( s9 j) XBeyond Hosting) v) N/ u7 ]/ n* `0 L7 c
http://beyondhosting.net/9 ?- U8 z7 k9 P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; D% ~. L+ G* y, zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. J( a3 x- Z0 i( J
direct linking with PPV. Also, these guys provide great support.4 ?5 h/ y: d6 Z% F7 h
Prosper202 Optimized Hosting0 N& x6 |( s0 |; C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ s+ N4 `6 Z0 b: ACPVLab Optimized Hosting9 i9 [% [: r; v7 ]: V& `' l4 H* l" R% C
http://beyondhosting.net/CPVLab-Hosting/
, [6 W: k; C y1 QDomain Names for PPV! v7 u" @9 y( X
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# s b% M8 t9 k# }where you're going to host your tracking software and your landing pages if you decide to make them.
[! w" ^! x& e9 C& d) cOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, H- L+ H( ?/ @1 r! ~/ B
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 |( i, N; V0 x0 a2 H, ^, H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! a" h5 O5 |% {/ c6 A* S* Q" eterm or build a whole website., V/ G5 r- X$ q: F i
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 k" g1 W( I/ L7 R' N1 ]tracking software on your domain. This is really important, because it is necessary to track your
3 `. v6 L! Q+ j1 r/ tconversions down to keyword level so that you can optimize your campaigns. Without proper. `& {* c- |% z4 K$ w
tracking, it is impossible to know what is working and what isn't.0 k& [. J" S& O( D( Q: V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 A0 G; g6 H! b$ }6 \* X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., m( g5 n6 [' O4 u: [5 x
Prosper202
& ?# U$ R7 f5 L! zhttp://prosper.tracking202.com/apps/! i! I4 |( J* f# d. W4 ~) D
CPV Lab
5 E ?! i2 s- Y% J, f8 {http://cpvlab.com/
$ A7 E+ G3 Y, g: U9 sCPVLab Help Videos" Q1 b, z1 N+ z K+ S
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 W+ Y( F) D/ D; k0 PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an" |9 x _- S- @. X2 ]
industry standard.( t4 G; X1 Z0 }5 l* ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 X# d( M$ @8 k* x5 L( w) r+ v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 O4 s" I: a+ q$ U- [% [ u
good support if you have problems with your installation.
8 `5 B0 W3 V) R; z- \2 VTracking 202& Z+ v9 b. M6 F8 k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; i v4 _- V" Wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! J6 u& c( f9 m. f) Z! j* b
area.
7 p- E" Q$ R$ B0 N: v& AIf you choose this option, keep in mind that your tracking software, one of the most important parts of, p& G. e8 c5 o' ?
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
|1 H0 R, ?, u {) vinterface, and their hosting.
; k5 u' i2 v u( bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords' Q8 h f3 _3 x L; T/ W
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 V1 J) }7 x) t- r$ z( upotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 I: n) w% f. e( `3 C5 ]
were using.8 p) d( u% r' |, `* { q. ]. W' |
Choose An Offer
' ]5 {+ y& E- B7 S4 Z4 R \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 }( D; o8 r/ B8 MLesson on Offer Selection
1 E, I4 i2 D w2 g, f# s! a F- Bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" W! ~3 q- y8 n# z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ w4 E* S9 E8 m1 ]- jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% } A; x( z! y3 KLeadImpact as the traffic source.4 E/ i7 ]6 g0 u
Now the best way to learn how to put all of this together is to just get started. For some variation in
" v- e6 b; c4 j; Y. X! P/ Ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 J* W+ G& T' \7 [campaign.
; j0 r H4 z7 D4 WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% X! [# @: N4 y) M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ A6 H7 P- R( c7 ~: @8 P. q6 l P4 ethat all traffic is accepted.
( I) V1 I4 r. WFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' S4 Z& m a4 D* CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) v5 V, ^& b* ~9 n/ \3 K
get creatives like banners or images specifically for the offer. ^" O/ `( ^' d+ E( W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* a1 E" F9 M. q D" K. IBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 a% U P* i* T
track my keywords. Without doing this, it isn't possible to see what's converting.
" h! E- B' g/ \3 m# ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, L: @( p. V0 ]5 ^9 S- k. m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- [8 Z5 g R/ z! n9 lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& Z2 V+ i2 o& @0 j. ~
bottom of the page:1 a2 H8 U6 F( E; j7 H. l5 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
V; G) f$ j4 P5 X5 t2 j, o" IClick on the offer → pixels → Add a new pixel and this comes up:
+ P: Q& Z/ h$ e% L. J9 uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' q/ K8 o8 V6 [5 N+ H- V jfrom your software into the box that says 'Enter URL of image to load'.3 s. J. w# y( ~" y" H% k' X0 J
Once you do this, it should look like this:8 N9 J6 l6 |/ o5 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. j3 P& G, x i- Y" _Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* \# H W n* N% nNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' k4 Y- U! q5 I# P
Prosper or CPVLab.) z. J0 v( i! L9 s( s6 w. L
- _) R" e3 p9 G9 r
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