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PPV GUIDE [PPV新手入门][28页]
c- @5 g4 S* J; _ Z& G详细的请下载电子书！4 g( G, }8 Q. X, Z
5 w" y9 i% y& V
9 S# J3 }5 E0 ^Newbie Guide' O1 {5 ?1 H% B# c) H8 F; v
PPVPlaybook.com
2 F' Z/ e6 {7 }4 v( ^Tracy Shaffer
, [7 y! F" p+ E: X! nDavid Ford U5 |2 K2 x" r" s+ @4 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 P( g$ |! B/ P9 `Getting Your Mind Right to Start Affiliate Marketing H$ N. k. r/ u( f7 f Y# z6 I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: U5 K" k8 D; J( Y/ d
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 e, S' Z% T Y! S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% }3 C j1 b/ q" O* u Vwith any success, these claims are laughable and far from the truth.
6 d" k, T2 l7 l! V' b" _) r' RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ M+ R1 o! |" r7 ], C6 U" @flow management. The main benefits are the low barrier to entry compared to other businesses, and5 w# l% O, O) ~: ^4 e, \. P
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' [# e) h* H$ koverhead.
1 I; L9 ^* u; F( S" F% OThe winners in this business are the ones with persistence when nothing works, who know there's
1 j7 m4 w/ p- r! w6 R% l Z6 w2 qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ O; E" Y7 {7 X( \3 U( nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
o4 J0 I% ` d# s- zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 w. ]; z- v! O* p: I
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 b' T+ f: @, A+ p; Jlearning experience available to anyone with a few hundred bucks and the ability to open an
7 t" O8 q( o. p" |* ~( B* oadvertising account.2 h* C5 ]" S% f, K, }9 E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 l( j2 Y. j6 ] C, h( \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" n% G0 c" R2 d9 x9 c, F; X$ Ymarketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 y7 e) e, L. P/ u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. H% o8 C3 `) v0 Y0 c
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" E; }% i {1 u. y% Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" V4 n* e7 S6 v4 X" Vstarted building./ g$ {$ r5 r7 `4 c7 @5 l
Things you need to get started:
: h9 l' C( i; I0 L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). N/ {; j0 u5 W/ Z. L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ T) `# ?5 u, a" V$ H6 _! X7 h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% M; e$ C1 r7 ?3 {7 O% G. t
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
w6 c9 X0 b' b6 S8 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic% x* E1 p5 n' `$ [, R
with PPV.+ |: |: f$ A: J" d
Basic Getting Started Definitions
) l8 B& k% m! @2 t* `: O- U O7 M& UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 L7 {9 m& _& Q3 H, B" L) U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' |" g. M5 V# X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( D; s4 m* j. T* Stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% s S/ d' Y9 ]0 [5 k* X0 ^1 ^) z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; o' k( }2 I4 ]$ I5 T( j/ C; i1 U
receives a commission on that product. An example would be the Amazon.com Associates program,% J* F; O- v3 k7 m _* N
Comission Junction or Clickbank.
# X4 q1 y, t1 jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& q3 u- o" ], G/ h+ Qan action like filling out a form, submitting their email address, signing up for a service or sometimes! O7 I. F& _1 n- @( Y
buying a product. An example would be Ads4Dough or Neverblue.9 Y" _7 g" g' S1 q) S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 V/ p s M9 p5 d' g9 N
account, getting the affiliate approved for offers, bumping payouts and just about everything else% X" b* Y: h; j) O% T
related to an affiliate's account at the network. Having a good relationship with your affiliate manager1 I0 R; G1 I% {$ L7 j6 i7 U
right from the start can really help you.
f4 V0 Y+ _2 P: [! wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 F5 H3 @" V a. B6 iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per, N$ { _% |3 W% ^7 ` U3 g9 x7 I" {
view, starting anywhere from .01 or .015.
8 U/ J+ f8 ?1 c1 D8 sIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ p( y3 v' N! B: d' I- V1 U3 Rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% _' M+ J" r% E) y( O, N
MediaTraffic, and AdOn Network.
5 \, N" E6 O" p# g. u" A( H8 YDon't popups get blocked by pop blocker software?
5 e# r/ R& b3 J# F' o2 t% ZNo. Popups are served in a new browser window as if the visitor had opened the new window' F; k4 [ g- n6 k, U5 Y7 T1 X
themselves.
( U1 P. t3 A. r4 M8 UHow many popups get served to the visitor?
6 R5 M. h& N1 O7 n9 G' NThe number of popups served varies depending on the PPV network. Some pop more frequently
! l; x$ S+ `- B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% @+ l9 H# ]; B% o+ t$ Eserving this kind of advertising, so they have to toe the line between keeping their software& `1 J6 V/ V6 g3 t! [1 Q7 M
downloaded and still making a profit.
1 r a- D; [ nIsn't this type of software bad? Why would anyone keep it on their computer?
; F) m' U5 H3 Y- ^% N6 j" N1 sNo, this type of software doesn't harm the user's computer.7 b. r7 ?# g) p" q" e- F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- ?' z$ l) P4 ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so
p9 U* P! G& I4 K. v% D- ~+ y: W! L3 ~that they can continue to have access to the incentive.
2 i& I4 E8 u+ ^: _# U# {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) r2 ~; m0 n8 g; l& ?: J0 b8 Q9 R
How to Get Accepted into a CPA Network# C3 p" t7 ?+ k; d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# y V% O! W* @, I0 N0 F* m$ }2 @' D
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ S6 c# s- q: `% }; g# o( ?2 o/ a/ h8 b
different networks.! L2 Q8 o. \7 ?, F5 q0 n: N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ L$ n( k% i. R, [ C
application and be as specific as possible about your promotion methods. Usually some time after! k1 ]. v2 i- G+ B. V- b( ~) }
receiving your application, the company will call to interview you. The phone interview is a critical0 l. G t2 v- o. m0 O) d; g
part of the application process, and most networks will deny your application outright if they can't get& {1 c" H% @, F; `; v5 r' |
you on the phone.
2 Z6 u/ B) t3 g0 Y1 G5 Q# c/ bOften, the person who does your phone interview will actually become your affiliate manager after, _( a8 r( f' H( e* U' k# v1 y
you get accepted, so it's a good time to put your best food forward.3 |- z5 D6 r9 V; E* Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 L0 y. K* {" q/ i7 D) j$ O0 Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 T! `: p2 S4 n9 i" lWhat methods do you use to market offers?- u6 Y3 ]9 q6 q' \0 {* V0 ^
Do you already have a website you will be using?
% W0 ^% Z- Y `9 F) P6 U: H0 sHow much is your advertising budget?
- E1 p* c) z) q7 ?) H! gWhat other networks are you a member of?. \; v1 r: I& b. v2 K
Who are your affiliate managers at these networks?
1 C; Q& k" S, U: t( {Do you use social media (Facebook, twitter, etc.) to market offers?6 t0 Y4 V$ q* ^. u+ t2 S* Y
How much traffic can you drive?
$ ^1 {' x1 L& uDo you have a personal recommendation from anyone who is already a member?
, a8 \2 `0 {' U: M9 HOnce you provide satisfactory answers to these questions, the network will approve or deny your; ?6 \% {( C2 Z5 e% p$ w* H$ C
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' ? l( q6 P+ ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* Z$ D. w" f2 j1 kfor the network can be helpful.9 n2 n- P( }: E: p3 F0 f* ~8 _- K- H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: J7 W; D$ n6 X! v, W! NSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: ^$ J# V; @& v+ b+ @ ]owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 e! X7 E1 `4 G$ f( E
people can open a lot of doors as far as networks are concerned.
c3 `, @- m: C) V$ EAfter You Join a CPA Network. x3 M N0 X0 E: W" [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 |3 i0 M& h7 y1 M: D1 Nand make an attempt to get to know them a little bit.
& S* g/ R/ k# ~3 p/ I& u5 WFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' @ B S' [: q5 \5 m/ h9 w2 dweight in gold. Start feeling them out from the start and try to get to know them. Once you get8 w2 c( z3 R& r. z v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 a+ @' |0 f/ H- O4 p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ B1 z3 v. n( O' s8 hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 {( ]% N3 ?. }6 Wemail.
, a, H& g4 F, U0 q0 |; ]2 `' KFor more helpful info about dealing with affiliate managers, check out:
" g" p6 D* f, }7 O/ a: y; Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/: g& _, m o/ e
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ ]5 d G/ p. K' R6 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 }# e% ^9 Q! ?' r4 \3 M+ C
Set Up Web Hosting
# [) a( |6 p; H+ gGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ d$ |! ]) |! K. m3 l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, o% Z0 t/ D- K" zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; F& `1 n! G! M; K, ^" }$ o2 g kwhoever else is on the same server as you.5 X; i" j& k+ C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, U4 S. o$ H4 E6 `
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# _0 ]5 K' }8 M( u4 M9 lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
d9 N, u' S1 o. s$ wTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 ]: p4 B" l# v/ g- I
house full of roommates (hosting customers).6 h+ _6 o1 i* X& d& V% D
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ h$ \- v5 G+ ~* |' o$ P$ ~
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# v8 X5 R* f8 ffit.
5 Q) q6 D$ a0 i' ]5 `, Q2 l6 pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. X6 c: X* R& Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 u; ^3 b8 K* b, i
their food. Everyone else's food in the house has less space to take advantage of.1 [, l; g0 i0 i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& C/ r$ V# M! H: Y" s+ Many type of hosting this is a bad thing, and especially while running PPV traffic.
! N2 T$ ~! U4 I. z1 r1 [* F" z4 E: ^In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 q6 K. O+ F9 O; x1 _inside the fridge to put their food, and other roommates can't come into that space. The server is
6 S, c! b0 U/ D7 d0 U$ L* q; Mpartitioned, so that each customer can only use a specific amount of resources at any given time./ U$ V7 ^. z* m2 ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) X0 ~+ Y- e+ W6 D) v! F- a1 W6 ?
belong to you and no one else can use up those resources. This makes it possible to serve much more
! T! m; I5 H# @* Ytraffic, faster.
2 q x# e, ~) L: Y0 YAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. Q6 f0 i, [" V% R0 MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 a9 Y# K3 H" V' w( l+ P5 o$ t
here:
5 A7 T; o2 D- ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. D# S% M5 Q4 q2 k( k
VPS&highlight=hosting5 ^, \' E& D. c1 I
Dedicated-Hosting-vs Shared-Hosting% W6 n4 S% m0 t0 s& N _) Y) U
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 {% E8 @& T5 l" R* r* rHosting...Your-thoughts9 R& ^' `. i. b" s c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: i( [& u) V0 n9 z1 L" w/ n6 C
Hosting Providers for PPV
0 d* E# E. D& y& MBeyond Hosting0 ^8 M! o8 m9 Y/ `0 I3 f
http://beyondhosting.net/
! S6 o' P" A _7 AWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: w+ X; r* v+ d* l- @ E) G$ {2 Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- k. K/ K) _1 R w4 ndirect linking with PPV. Also, these guys provide great support.
8 f" I% V. u' rProsper202 Optimized Hosting2 z; m3 t6 G9 m# p
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 H% u# r* |4 {: JCPVLab Optimized Hosting* r. ^& d3 U# h
http://beyondhosting.net/CPVLab-Hosting/; Y4 Q) @! B; p% M4 z
Domain Names for PPV
% C3 @" X4 J4 H5 UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 w& J: R4 g# Owhere you're going to host your tracking software and your landing pages if you decide to make them.
9 D6 p7 e! ?4 @. G! O. W7 xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,# C* {: h* e( H9 `% W( u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 G" B" j' F: a; g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 X/ P& Q4 ^- C: vterm or build a whole website.
* K" d! M& I# {; DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
% l: G& x" m" V3 Qtracking software on your domain. This is really important, because it is necessary to track your; T, A$ `4 D* f
conversions down to keyword level so that you can optimize your campaigns. Without proper, \% V" }6 W1 N
tracking, it is impossible to know what is working and what isn't.) c1 b2 e' g1 U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 m/ d3 [3 t$ o& H' Z9 jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( ?( }) |: I/ J" P* ZProsper202
, o* q) b! r$ E6 j. |5 A; o6 shttp://prosper.tracking202.com/apps/
2 z; m+ D" T @$ E4 H% MCPV Lab# F6 |! g8 P) _9 v: U6 D
http://cpvlab.com/# R6 B1 {4 n+ A. m$ ]' {+ s) P4 U2 l" T
CPVLab Help Videos* @( i# j/ q0 L% @! O4 U' D
http://ppvlab.com/oweiw/oiurw/vdm.htm7 P5 w2 R' n: u% n r! A
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* N4 C" F' X( ?; Z# ]* r; O6 eindustry standard.
6 ~/ b5 P2 J0 x+ O9 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& x7 S/ g: f8 r7 v3 i/ O) WCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 e* C0 @1 ?+ C5 n. J# X u# U
good support if you have problems with your installation.
. `: ^9 R" Q+ OTracking 202
+ v* w: f- u; f( ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your# T$ \4 \7 ^" q, }6 ^2 y" @& i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 |+ R( i' M# e' Rarea.( s4 I9 Q* T& W% E! z2 _9 [* q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 G" [8 m4 F8 b9 ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ @: X( K' H/ o7 y. B B
interface, and their hosting.0 d+ x8 n4 m# k9 C
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: S/ O% k. O4 r
and targets which you are bidding on. Leaving this up to chance in order to save money could% ~7 Y" V7 R/ L. |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you E" H5 f( C' E( C6 a6 o& p5 c
were using.& m4 r% \6 d- A0 b1 r) Q
Choose An Offer" s4 G! G2 U/ b
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 J* t% M/ ^# ULesson on Offer Selection
" j, Q( o" {7 L9 @/ G$ Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 J7 S8 V& J9 p; \# c' xIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- z- M! G) F5 b6 ]. Q i0 `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 }2 g( _7 g, jLeadImpact as the traffic source." d! `. b$ J: p5 `
Now the best way to learn how to put all of this together is to just get started. For some variation in/ I! l( R( F4 ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 M7 j. f8 e* g. @ F1 ~( i
campaign.4 [" H* E- ?1 G! }8 E$ b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. |% y$ c U) T: O. s) V9 h; }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* g1 O7 @8 s" l
that all traffic is accepted.0 ^& v" J0 Z9 z7 ?
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( ^! b6 ^. S0 E5 l) F
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 B" h- l' a# Q7 P2 Sget creatives like banners or images specifically for the offer.$ V( x9 e% D/ x7 o' k; B9 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: }% p3 `/ A! C PBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. {7 U( j% A3 ~8 N% f" H
track my keywords. Without doing this, it isn't possible to see what's converting.& k6 m. w& G" T0 ~
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 R& D- K7 ]) X* `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ w# G# S9 X- X& _/ l' O$ T; X7 X+ rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! N; D/ _. g: w6 ~0 U! zbottom of the page:
' v+ R$ L$ y' Z9 ZNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 O- y$ Z5 g/ F4 O, q& O' W- U( Q
Click on the offer → pixels → Add a new pixel and this comes up:2 v! c' e2 N$ X, w+ m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 v$ U, b- M1 F# I ^from your software into the box that says 'Enter URL of image to load'.
" S3 J* E. H0 S: Y G/ oOnce you do this, it should look like this:
* z+ r+ P! n2 q$ e% T3 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 ?: t+ u. @. u" [6 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 \9 ^, v0 L7 J1 I1 G- E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 B+ O# I/ v! R) ~! S7 c# w
Prosper or CPVLab.
: N) ?+ D, Z2 A* f% c' a$ _& Y
9 y6 f7 k: C) ~2 | |
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