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PPV GUIDE [PPV新手入门][28页]2 D% H) [; |; M9 h
详细的请下载电子书！( w$ M: v( L8 t' v" t
/ o6 J# J; s) N, c, G, d1 Y/ w
6 y6 p [* Y4 ], ^% v1 o4 `+ |Newbie Guide
: M6 K$ y9 F, ?% @PPVPlaybook.com
" J3 y* x. L+ ^, Z* S4 a ZTracy Shaffer
7 ]/ A) X1 X' p# [David Ford
# \$ [* O. C6 _5 L& e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' D; P9 L! w7 D' Z" vGetting Your Mind Right to Start Affiliate Marketing" h ~$ d% p& A, G. }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) T" H# |9 m) pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" Q& x) R6 ^( O8 n2 V: I& `
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; a3 I% e6 x5 \0 @& m2 Zwith any success, these claims are laughable and far from the truth.
4 H% A( s7 @0 O8 l2 B% N6 EAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* T: M6 }7 S, y0 yflow management. The main benefits are the low barrier to entry compared to other businesses, and
; N) ^% t' g! z9 k8 m0 c fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
# e# l' h4 |% {, D. yoverhead.4 F/ X2 t, h# j; o) g8 U8 _
The winners in this business are the ones with persistence when nothing works, who know there's
& P0 j- h) [( [2 K @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 y3 C9 p9 ^. lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( ^# \5 k& V+ Q/ X- h/ vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) O2 z( K7 Y# Q1 h% z: VMost of these things happen suddenly and without warning, and they all contribute to the amazing
' x; f/ {# ^3 L& \- U- Z9 vlearning experience available to anyone with a few hundred bucks and the ability to open an" N: A$ }, S4 P
advertising account." x0 J2 h }" ]% i V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) K& H }1 |0 _# s& Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ H# H3 w* ?- A3 @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, ~7 a' n( u, l: `6 x" s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 t M# d, \# @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- V# ? s, ^5 R pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 I) N0 Z3 M2 l+ I4 Q! ~& b e% M
started building.
7 k5 C' [+ U6 R# AThings you need to get started:
' [ S$ t3 S/ U( [, Y! R. |9 M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" L& r0 x, `; V2 z7 t! @+ Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' Z; @' [' K8 o3 u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); f4 V' N! D0 e# V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 Q7 X% x$ g- ]+ m% RThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 A8 n( N( ^/ V A# w7 M W; I
with PPV.
! a& n/ h: }. O2 v# ]Basic Getting Started Definitions/ u( V" n% h6 V3 D4 ^1 _
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, W p! h$ `9 q+ }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* w( a* m4 n& T0 k2 V6 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' L( H: q' U5 }; C/ [$ j k: T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 F0 y% u* j4 k+ R) L {, \6 _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" o1 X2 c& J- o! i+ c* i
receives a commission on that product. An example would be the Amazon.com Associates program,& w2 |+ q" P- G4 B% P
Comission Junction or Clickbank.
4 z$ o* z7 R/ F0 {7 W3 `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. o( X3 z" q, G' {5 d3 n5 Han action like filling out a form, submitting their email address, signing up for a service or sometimes2 D. R6 ~" @" b% O3 V$ x
buying a product. An example would be Ads4Dough or Neverblue.
2 C4 d: L" v4 i* k0 hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* E$ d7 {9 b" ^; }' f( Gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" d* w1 p3 u8 ^& i3 k8 Y- d* {related to an affiliate's account at the network. Having a good relationship with your affiliate manager( j1 I' Y( J: ]6 `! C- W! l; o
right from the start can really help you.: P6 z( ^& ] H a- N1 m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! B: A9 W+ L" w5 ^/ m) r2 Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ Y. u0 ^. b; j+ `
view, starting anywhere from .01 or .015.. V7 w% J! w: b0 H$ w
In order to use this type of internet traffic, the affiliate can sign up with a number of different! v' q" b2 c; x1 |$ Z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' |8 U7 i! P( i; W/ G4 @MediaTraffic, and AdOn Network.4 O$ b3 h2 H( L/ B+ ^. T
Don't popups get blocked by pop blocker software?/ T; I1 j. n4 ]8 i; t* G% ^
No. Popups are served in a new browser window as if the visitor had opened the new window7 y) c& b% o* N% A7 A+ o
themselves.# C4 ?; a: \' L0 P7 g' ^
How many popups get served to the visitor?) `; N n+ ?0 a! T* z0 z
The number of popups served varies depending on the PPV network. Some pop more frequently3 a3 ~( v( _/ u. N u1 T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( H+ Y; D |$ z" c. E w( q7 _" {* _
serving this kind of advertising, so they have to toe the line between keeping their software- @' g9 r+ B- ^* J) h0 p2 k
downloaded and still making a profit.
+ Z9 z3 n) Y; n, ?% o) X; @Isn't this type of software bad? Why would anyone keep it on their computer?
$ R; ~% K& }; K, u/ x/ s/ F- D& D1 VNo, this type of software doesn't harm the user's computer.
0 T4 |9 W8 L7 lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; G1 ]+ `5 N1 D! r2 N* v. I6 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) T' T2 K2 c t6 jthat they can continue to have access to the incentive.
3 b+ P8 i; v8 G9 z @! I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 \. f% Q& w$ G6 l! W. s$ G e2 CHow to Get Accepted into a CPA Network0 _& L; n6 a$ H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 T6 q/ O. R, X1 fto start looking for networks is Offervault which lists offers and lets you compare payouts across7 A' q/ w/ L1 g+ n/ S2 ^0 g
different networks.
9 ]4 K0 B+ s7 l9 vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. b4 @; l! T; P% N: L4 l2 dapplication and be as specific as possible about your promotion methods. Usually some time after
; |1 e" g C; Kreceiving your application, the company will call to interview you. The phone interview is a critical
% }. d! x2 K% |- `: a- Gpart of the application process, and most networks will deny your application outright if they can't get
O9 Q. U, j" F+ C* k/ Gyou on the phone.3 f/ d7 ?5 W0 Y0 l
Often, the person who does your phone interview will actually become your affiliate manager after
' }3 v& p: [- L) [you get accepted, so it's a good time to put your best food forward.
+ P; D/ ^8 w7 Y+ HYou might not relish at the idea of someone grilling you about your internet marketing methods over# Q$ K: ~3 W( N `# c
the phone, but trust me, this part is critical. Have answers in mind for the questions:9 x! Z6 p4 u! _5 j
What methods do you use to market offers?4 B$ Q4 ]. u7 p/ s* Y
Do you already have a website you will be using?; C) H' b! ]4 p4 u1 `9 u& w w
How much is your advertising budget?
/ t6 r1 ?9 f5 {" P$ FWhat other networks are you a member of?6 L- d% ?* Q% T4 s( i- V& s: f) ^
Who are your affiliate managers at these networks?
1 O9 X% J t7 }Do you use social media (Facebook, twitter, etc.) to market offers?% K8 D' }3 [, i/ f, ~
How much traffic can you drive?5 k. ]9 J' K8 Y3 l( }2 Z
Do you have a personal recommendation from anyone who is already a member?7 \9 d, v/ S, y- D
Once you provide satisfactory answers to these questions, the network will approve or deny your
- H+ X, z8 {$ l+ H" [application. If you get denied, just keep applying or call someone on the phone and try again. Be+ h# I2 \; C3 g8 W" y6 D$ K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ f2 ]" F+ y4 `, g) y: b) q
for the network can be helpful.
; Y, q+ L6 x: B4 b6 s+ ITo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: a8 t7 e" n* ], K" q! c% Q- }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 P. @& N. o1 z) t. A! c, }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, k) ~9 [0 W" d) @- }/ ^5 c8 [/ speople can open a lot of doors as far as networks are concerned. Z9 u+ R2 \" @# l
After You Join a CPA Network
- X; {4 J9 W0 z uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ j2 {4 x2 |( @and make an attempt to get to know them a little bit.) U; R0 P6 M0 j" K7 M" c
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( S* w q1 G) c$ rweight in gold. Start feeling them out from the start and try to get to know them. Once you get w/ }, Z# d- `5 Y! P7 e# Q2 Z# l8 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. t" b+ Z! e+ ?. `9 rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, {. r! ~" L4 m) P7 l) Hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 d& R; ~8 C2 B+ l% f( z, R
email.$ O- g0 ]8 O1 G; N& f
For more helpful info about dealing with affiliate managers, check out:& P5 `. ^) h% G! Y; x7 \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" H9 Z8 S! B Y' U Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/+ g! e3 K, U [$ J9 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 U% D1 w" K% F! {- VSet Up Web Hosting
8 W5 r+ I0 i# K: h. @/ q- T Y3 iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ m' P) g' s7 l f6 ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared E+ }) o! P4 j& o! F2 `
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: ^' |, \/ l1 d X0 | H- |
whoever else is on the same server as you.5 W( a& P* i$ b4 R" Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! J, g5 B& ]# I/ n) M; N& G4 v5 D6 {1 wenough that the visitor can't close the window before your pop up is even shown. You have about 3
, H$ B9 v& Q" S& \* [seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 G7 \: A2 Q# K; ^* r8 d0 I5 w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ u, D: C) Q% [8 `0 z
house full of roommates (hosting customers).
+ `/ K5 D0 m: ~. m( n8 xIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% d' D5 W) X6 k, K/ L: \the fridge where they are supposed to put their food. Everyone just jams their food in however it will
; ` p5 B. i5 k& c: j; b& D. V& efit.
9 f1 G0 c: g, [/ S8 T7 w LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than0 K% X1 g( {7 ?2 x" v) f9 O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: a0 x3 `" G) z
their food. Everyone else's food in the house has less space to take advantage of.* \9 [; P$ b' `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 r( L k, } R
any type of hosting this is a bad thing, and especially while running PPV traffic.! k3 H: N7 |! K1 E
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: h5 m( C& P2 ?0 \4 Finside the fridge to put their food, and other roommates can't come into that space. The server is
0 W U# [ J( } m! Upartitioned, so that each customer can only use a specific amount of resources at any given time.
u3 `. m2 p2 Z* fA dedicated server would be like having the whole fridge to yourself. All of the server's resources# @" f2 I9 I! [% h
belong to you and no one else can use up those resources. This makes it possible to serve much more) b ]& U- I; k* D
traffic, faster.; D' v/ R; z* U1 f$ p2 M9 L4 U' k
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 N; k) Y: Y+ i4 n* f. `& m4 W* IAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* ?) n1 O( }" l' {
here:% v8 ?* _% X% V! a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 Y e3 Y8 @+ L# i* M& U/ rVPS&highlight=hosting
8 _9 B! j! Z, _' cDedicated-Hosting-vs Shared-Hosting
; I& k8 @; t- l9 g1 S) f( N' y) N) Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* J5 x- {/ N' v/ `2 K- zHosting...Your-thoughts
5 y/ ^" K3 w: O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 p% G2 C4 A" w! [Hosting Providers for PPV7 x. x8 \- B- h! G; e
Beyond Hosting# T) ]* n6 r6 a3 x
http://beyondhosting.net/
6 |. V! Y! f3 a% P* h% a4 |With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- i" G4 i+ b8 R' Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ l+ C% r& S5 {& y/ c. ?
direct linking with PPV. Also, these guys provide great support.( \: f! t6 R$ \9 a
Prosper202 Optimized Hosting K' }0 Q& b4 q5 A6 X) L* u$ f! Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 {& y) p( b3 L5 g/ W3 Z
CPVLab Optimized Hosting
* M# o) ~- o- y) w, Q% A. phttp://beyondhosting.net/CPVLab-Hosting/
6 z. s( h: h3 S* s5 z& o' \. wDomain Names for PPV
* ^3 O3 s4 Q* v5 L3 T& ^1 E% { ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- v8 ~& E3 P' u& J
where you're going to host your tracking software and your landing pages if you decide to make them.
3 s/ r1 P$ |0 p. FOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 _7 |2 d2 X) @bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( e/ _* p5 C" Z# p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 Z6 P" P, G8 _' zterm or build a whole website.* \) c% _9 u& _+ B5 X5 o! g& X1 b+ h0 o
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' Q* w* W; E1 \5 D: etracking software on your domain. This is really important, because it is necessary to track your# G/ Q2 D3 z: q. M
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 {2 ?$ s* z! Z2 t: F rtracking, it is impossible to know what is working and what isn't.
! [+ ^! D% Y' W) Z- q8 G+ E; DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# d" r% q w7 W* ^8 E1 Y$ Y7 Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, q2 ~: c: F0 b: gProsper202' a$ K# L1 M$ }2 k6 p* u
http://prosper.tracking202.com/apps// F* T& f& @- ~* C1 K+ G
CPV Lab9 f$ o) T8 z$ [ n( D P2 i
http://cpvlab.com/4 M. d/ w% x# v( t2 [7 q7 k4 d
CPVLab Help Videos
) g0 N# I$ B- o- ^http://ppvlab.com/oweiw/oiurw/vdm.htm) M: X2 Y* I8 v1 M. M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" \5 Q* b1 W+ v: jindustry standard.) d5 i+ W3 o* S, Y" M) Q& J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% z2 g" Y; V+ z3 K+ vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' }" S) {$ y& F% U0 v$ H
good support if you have problems with your installation.
: R7 O c/ d1 s. x" r7 Z3 \: BTracking 202
5 ^6 J: q% R# XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 e0 C& {' s' X$ D- A( N# y2 {, r' jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 e+ P) d' x |+ G' S$ N3 D
area.
: T- w# I' N) L# n, LIf you choose this option, keep in mind that your tracking software, one of the most important parts of( Y) K! w7 r5 B% @) C( G' M+ u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 {* Z$ d9 S3 d E" \: P. l
interface, and their hosting.7 ]0 b7 L* O8 ~9 f8 h% v
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ k$ J6 W8 x, u2 B* R7 h9 C2 |and targets which you are bidding on. Leaving this up to chance in order to save money could
; a, N+ _, q, C* B( w/ @0 U$ T6 cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you2 U% f, f* p# P, t
were using.
& H O' m( L, \4 s2 W# bChoose An Offer( W; E# i/ P4 I
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: {; T* x; Z. f. l1 nLesson on Offer Selection
- q: _9 {. T* E3 r" yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% H+ W/ Q+ ?1 O. f7 O; yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
m k6 K, Q5 K. \) D/ O, lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* J$ f/ u9 u+ s n* T; SLeadImpact as the traffic source.9 G' R o, J% t$ q
Now the best way to learn how to put all of this together is to just get started. For some variation in T( q0 _9 D/ K0 D0 t; [% [
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 f: ]. L5 S' n3 Scampaign.
, \8 z/ Q4 F* g% ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 o1 k* x" }8 {5 Upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ V a, B& z% ^$ r0 Q- v% x: B
that all traffic is accepted.
& U$ k! D& C! HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 i' }( ~5 {( M' X* F/ a1 u! e2 F8 DThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 h3 k. p* q& T2 V
get creatives like banners or images specifically for the offer.
N2 W5 w" r! E* L, Q* _/ ] x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 L S$ z+ n8 EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' {. Q$ L* [: c1 |% R
track my keywords. Without doing this, it isn't possible to see what's converting.
% ?$ i' {: N5 T4 Y$ q: @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* R$ J" @3 i- u) O7 F! d* L0 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 Y! N. P% c/ @, ^9 {
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( n9 o" c; h7 b8 m) f5 \1 |* Fbottom of the page:0 {9 n3 p: @7 E& _# W/ i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.8 D K- v J* D# R3 _5 K9 a
Click on the offer → pixels → Add a new pixel and this comes up:$ M' E1 g, m' p- R) b0 c; U
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# U# B, n* @4 x, m9 r+ U
from your software into the box that says 'Enter URL of image to load'.' m1 b* Q/ q; ^% g8 k% Q
Once you do this, it should look like this:
& e$ N4 s7 n, f7 F6 f8 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ b! C! w A, w0 d& x+ w# d/ \Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# R; R* O1 U* K( `2 n4 i3 S* ~
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! q4 n" |- f8 f7 b( F
Prosper or CPVLab.
# ^3 o' q# N! I3 k, j" ^
/ A- I, c+ G: ?- i |
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