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PPV GUIDE [PPV新手入门][28页]
8 H( V' t; `- D$ ]( X# x详细的请下载电子书！* @' }' r" B" G( ~ _* s
' F* L* t% {/ H7 @, l
) b; Y& U8 u7 c/ mNewbie Guide2 J/ Z! E- L9 `! q. J
PPVPlaybook.com6 h! @9 Q6 X( X( Q' L
Tracy Shaffer; U9 B4 _* D6 g0 n7 p
David Ford: k$ X1 C) Z% X6 `2 a; B% g0 q% {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, g N) {: Y8 X6 A- N2 Q5 G0 p
Getting Your Mind Right to Start Affiliate Marketing
0 [/ a8 Q: k- s! t( t+ bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ h# U4 _# [6 R% m3 R
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 k4 ?2 L1 e' Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( T& x7 Z; S9 ~ N' x1 |2 Zwith any success, these claims are laughable and far from the truth.
9 n- S! \* }$ zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ h. u1 Q" Q/ p R1 v% Z0 D/ F% K
flow management. The main benefits are the low barrier to entry compared to other businesses, and) q3 ~' c4 K7 F' W+ Q! _
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 g I, D0 a& r, c7 U; T& B0 k
overhead.7 H* B5 K/ V% g% B
The winners in this business are the ones with persistence when nothing works, who know there's
1 g& ]. d+ I5 ]4 H" J+ Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
k# [0 u, G0 k5 Z+ m( M6 JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 Z% F1 s( _ f4 _$ [/ H9 k! X! s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; d8 l% K2 f" ^/ ^) ZMost of these things happen suddenly and without warning, and they all contribute to the amazing; M! V+ A* G7 s5 n9 K
learning experience available to anyone with a few hundred bucks and the ability to open an
1 H8 ^* o) b: W- \advertising account.
" k$ N, \, w% B. H( s9 IYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, N/ n6 ?8 e' V7 Q( d+ m3 ~where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) @' Q( U- Q; i6 X& q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, \+ \1 R6 u8 i; |+ ^, {$ [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ w: m6 P2 D Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% N. {, D% G- {% Z5 M% c) q( V- V/ Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" X+ h5 S* {5 T9 \6 ]started building.6 {3 w7 c1 `9 D# u- H+ p' e
Things you need to get started:
7 t. _- @1 Z, q) f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
o# q7 S% S5 z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 D8 L# g/ W ?% R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ t% ?, A' X! x' F: t. a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% {* b# v- p* L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ g% j8 S) J H+ l, @& T( twith PPV.
0 A1 p. N+ z% Y7 YBasic Getting Started Definitions
5 H5 k' i% o0 H8 ]9 J a/ JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 [8 `8 @, j% @: Y( L
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! U' L. ?4 T+ O8 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! x$ \$ K7 X# Y4 Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 a( |8 n4 m/ M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( L3 `8 l" m2 Z# Treceives a commission on that product. An example would be the Amazon.com Associates program,; }: O/ b0 ]" r2 F
Comission Junction or Clickbank.
, E) \. B8 z) v& r; [: ?) F( J R% cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) e/ n# d! s! L+ }; ^- T3 ?1 k! D: n
an action like filling out a form, submitting their email address, signing up for a service or sometimes' G& w0 A5 D$ f5 z% m2 d5 `
buying a product. An example would be Ads4Dough or Neverblue.5 ~9 b2 E/ o! U% s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' z- \+ l. ~% M5 C9 i2 x0 v7 k/ vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ e+ C* g& w5 K( m0 g: Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 L2 M; l+ ?" S6 ]3 L
right from the start can really help you.% S% K7 I2 x- L$ W* }4 V" l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ S& [1 ~0 o3 z( R: j; ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 x' \& T) b$ A* F' C3 Y: ]0 {view, starting anywhere from .01 or .015.
; B' y" }1 @6 X( dIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ ^, x4 S) n! I: n* ^, y' }# Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 g: N- x$ U* J* B: m6 m
MediaTraffic, and AdOn Network.
* B0 p8 |) I* M: R7 sDon't popups get blocked by pop blocker software?8 b& k2 {! p0 t
No. Popups are served in a new browser window as if the visitor had opened the new window
4 `4 f8 P/ n' D1 N0 q/ U. c7 Lthemselves., V' [: K/ |* u" D% m1 C4 |7 ^' s
How many popups get served to the visitor?
7 H8 M" W! p" j& TThe number of popups served varies depending on the PPV network. Some pop more frequently; X3 j1 P3 O/ X! P& Y# \( n4 i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 f2 u' C' \/ ]3 `9 a- _
serving this kind of advertising, so they have to toe the line between keeping their software
! S7 e7 D9 o, V1 F9 f" Ldownloaded and still making a profit.
; a' P' q9 O: O8 V# h# pIsn't this type of software bad? Why would anyone keep it on their computer?
. f/ q- @: k/ P. S" DNo, this type of software doesn't harm the user's computer.
- {3 r; g) j1 D+ t! A: xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# }5 P0 J3 e- h7 M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 X8 B( O/ D- @( _
that they can continue to have access to the incentive.- w+ G% K4 v3 v1 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- H# |* c2 f/ v! X5 \0 mHow to Get Accepted into a CPA Network
% b3 N/ d# ~: J* L$ t. MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, F' D0 d* M2 V+ tto start looking for networks is Offervault which lists offers and lets you compare payouts across2 t. }2 H& a3 L# @! _
different networks.
, W: w8 g5 q8 v& ?3 k( b1 d5 p6 GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" g5 y! ~$ r2 p# R* x3 Kapplication and be as specific as possible about your promotion methods. Usually some time after% B' D( ~; _3 a$ T; n0 X" G; I
receiving your application, the company will call to interview you. The phone interview is a critical- W- h4 | h9 g5 t* A$ s- W; k
part of the application process, and most networks will deny your application outright if they can't get/ L, S9 Z' W- ~ ]3 K* p
you on the phone.
9 O9 I; P$ A: V( ~! n) w: W& ]Often, the person who does your phone interview will actually become your affiliate manager after
3 X* \3 ]" Y9 N/ n+ Y: M4 K, jyou get accepted, so it's a good time to put your best food forward.: Y8 Y+ Z' E* b
You might not relish at the idea of someone grilling you about your internet marketing methods over. ]3 X- j I! T
the phone, but trust me, this part is critical. Have answers in mind for the questions:; b) O" V! z0 Q; y* T7 Y. z4 `
What methods do you use to market offers?
6 |' [1 a: `$ {3 t ODo you already have a website you will be using?
7 H+ K/ ~9 z2 f0 SHow much is your advertising budget?
9 g' z( P( g8 X4 Z1 ?What other networks are you a member of?7 b: f3 @3 q6 S$ Q9 ?
Who are your affiliate managers at these networks?
2 `6 d' b. z# P# b- Y8 j' M# P- wDo you use social media (Facebook, twitter, etc.) to market offers?7 W! M6 ?! I# w3 i3 E; {
How much traffic can you drive?
) x" n7 Z7 d+ o, C% m1 bDo you have a personal recommendation from anyone who is already a member?
' }" D) u+ R" d, q% U4 V5 D0 QOnce you provide satisfactory answers to these questions, the network will approve or deny your" U1 v8 V4 [! z E8 p3 `# o
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ [7 b j9 D) I! X4 r0 k0 }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate g2 y9 z" L* S e% |
for the network can be helpful.
, c; x. l* u. b* | r" OTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate Q& q+ s7 b. U u' B
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. V6 d+ p1 z# K+ f8 e0 fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: E; ^1 [ p0 t# U# s5 D$ ]6 M
people can open a lot of doors as far as networks are concerned.0 ?, u' D8 b; w5 V& Z
After You Join a CPA Network
2 w6 R2 v+ t" n) O& C$ T3 I$ n. ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 f: R6 d! `5 e' L* s8 I% yand make an attempt to get to know them a little bit.1 Y0 R% r U7 g8 G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ c, i I( a# l2 |& n9 I2 Y6 kweight in gold. Start feeling them out from the start and try to get to know them. Once you get" x0 ~% D. O. s8 a# w, R5 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# d1 t" W$ X; f) T1 G; t4 m) N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 H" T/ P1 N+ j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 E* D) r* @+ e: U' zemail.) f7 K& c1 D7 s: J
For more helpful info about dealing with affiliate managers, check out:
& T# J9 ~6 J% ~7 thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/# I, k/ x2 t2 q& A- L1 H
http://www.mrgreen.am/affiliate- ... iate-managers-want/
+ Z8 [ j1 C, I( @' s1 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. p7 L/ ~3 V2 Q* Q# b9 E# a9 M0 @Set Up Web Hosting
- A- r% Q" J6 C/ y: H2 U3 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ D( a, S. }" B5 j# \1 F/ Jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 P- Q- m5 E T* x* zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 R3 x7 [6 x* @. k5 U9 x+ ?" uwhoever else is on the same server as you.
/ E7 q2 f# M5 fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 e A4 c3 x1 ^0 s
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ @* s" e' z3 q5 P) f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& Y1 o' a/ t1 Z1 D5 N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ g* Y# g! G$ z6 @8 Z0 U# g
house full of roommates (hosting customers)., e: k7 _3 C0 n) Y) n. M. D
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 K! ~. ~2 S8 ]0 Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
% t' }! f- V# G2 W! ]; |8 ~fit.
5 z; Z) H, b7 E+ Y' @/ E: ~Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ J A2 q' m/ X( Ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate# T3 ^; f& W' X: y: b" G5 Z
their food. Everyone else's food in the house has less space to take advantage of.) Y) D0 ^% Q5 F, t& {/ F1 x0 e
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: b& W; o$ m- z0 H6 [any type of hosting this is a bad thing, and especially while running PPV traffic.5 Z# ]1 E( J( a' n
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ e1 {, R! A5 l& P
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 A0 \) E3 r! U5 _* [8 i7 kpartitioned, so that each customer can only use a specific amount of resources at any given time.* U, b* a0 o! R1 U, w# v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 u: ?* g2 c' Ebelong to you and no one else can use up those resources. This makes it possible to serve much more: Q% R3 K$ b1 n& V
traffic, faster.+ H: I1 H/ a |9 ]# b T1 U1 M7 w. w
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- W0 V' a( o5 H4 e& |. _8 sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& J6 w! a9 A/ c7 c- Zhere:
. O8 F6 c8 ?# s- Bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; s" ^% `% q# l/ ?6 l
VPS&highlight=hosting
7 X6 L5 X1 ^0 p. p( HDedicated-Hosting-vs Shared-Hosting
- g. f& L; P6 W' n: @* bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
e! [6 E; `; l. n" }' t$ b3 uHosting...Your-thoughts/ {6 }, e, J/ B" A. u% x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, W9 G, R% ^/ n, \! T1 iHosting Providers for PPV
7 c3 }- S0 l4 MBeyond Hosting
! T7 r9 o! D o6 Ahttp://beyondhosting.net/9 m! l( _: l" j* K7 ?1 h) h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; @9 V/ Y; v; d6 c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 h4 V. V% i1 H: [; n; H% i! M
direct linking with PPV. Also, these guys provide great support.
( ]0 [3 W: V: z; ^) ~; tProsper202 Optimized Hosting
3 t h7 m+ t4 p) z6 l" j# B1 Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 Z) z! D! ?! B" h3 z; {CPVLab Optimized Hosting" c; X* m& a4 ?9 V2 ?! u7 s
http://beyondhosting.net/CPVLab-Hosting/
2 O. g+ \& ]3 Z0 SDomain Names for PPV
" x! J& P. H7 ^. t: e/ U8 W% a6 t! QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, l7 o* R8 \' S4 [- R
where you're going to host your tracking software and your landing pages if you decide to make them.
( x# l u; [& S) x2 pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, i2 K4 ]. \. \8 j% j& o2 U( Wbland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 o$ X3 @& g/ t2 H A! Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& B4 e' y4 L; t3 V% D( I. ?term or build a whole website.$ p. |0 p3 g9 j# y( Q3 f
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: K2 I8 k4 G/ y9 U! c& itracking software on your domain. This is really important, because it is necessary to track your
% @" u: L- L8 D$ rconversions down to keyword level so that you can optimize your campaigns. Without proper
& Z4 [6 P8 @2 }tracking, it is impossible to know what is working and what isn't.
$ Y" \1 H$ E) zTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
S/ s+ q+ S* [# pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( D/ [9 k9 \6 _' U9 ]* m9 HProsper2023 |7 }# o6 ]/ e8 _6 f% E* Z0 m. q0 V( K
http://prosper.tracking202.com/apps/0 o! W5 h! s4 ?: K1 p0 ~
CPV Lab
# p9 x3 O+ q2 L/ ?$ ?% Fhttp://cpvlab.com/
" I5 F; ?* ^& b9 R5 ]; @CPVLab Help Videos
. f% `& Z: }8 ]$ [1 O$ @- E/ ?0 shttp://ppvlab.com/oweiw/oiurw/vdm.htm: P) g. H% I0 S$ U6 b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) ^& P3 c% ^6 |
industry standard.7 O6 j0 K8 ?8 r$ N' @: k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 ^. g1 }/ P& D9 }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 B( u' U9 p2 ?5 P2 |6 F, P5 Sgood support if you have problems with your installation.' J Q+ g$ x" N- c8 H0 w* S
Tracking 202+ Z* V: m8 v8 C! [* q5 A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 b% D! ^+ Y9 h0 u5 Y/ G6 ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 F2 u9 g& L- k5 qarea.
& R5 Y; |% l" A! r( ^. {0 rIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 I1 T( M9 Z# j, }/ Vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 l3 N5 n% _4 q- Q0 H, Pinterface, and their hosting.
3 \/ @' e7 c8 Q) L* r+ xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 ^! ^, v) K9 {, m9 u
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 y& U8 ]9 m7 x( F, {potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% o2 y5 d8 K2 o' qwere using.+ o% W2 G1 E" u q
Choose An Offer
- s" H$ j4 B$ [# H- ?2 {0 CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: d* G8 {$ k& E) M+ ^& C
Lesson on Offer Selection
p1 f+ l! ]* l! w0 }* vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 ]- c/ s; }* I* g5 kIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 t9 ?! I g7 A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 {5 E3 _/ H. m# aLeadImpact as the traffic source.
: A% w6 O. e1 ]' ]Now the best way to learn how to put all of this together is to just get started. For some variation in
. t7 {" \0 ^' t2 {- T) o7 athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( x4 { g( c: s7 ~campaign.
) _4 y( y7 M* b' xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) C3 d; K* J0 D- ?7 g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: ~1 p* X9 c7 O. ]that all traffic is accepted.- ^1 W1 K \* d+ |! d# q3 {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* z# V8 k. i7 Z0 B9 Z* yThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 v+ e0 j! c1 V% O; n- s3 Jget creatives like banners or images specifically for the offer.
& Y9 Y' v! k: J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# w& g8 h. u/ a' S H @4 @2 \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. \1 s7 C* I- W8 i. `0 O' R/ Qtrack my keywords. Without doing this, it isn't possible to see what's converting.* H* D: i9 c2 \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) R' z9 D: _& N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: l$ [* z& R: l5 {! j2 y0 `; iIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( }2 g2 j7 N4 p/ x
bottom of the page:! F: `: n% P k6 x: C% A; }
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% l7 S+ { a' k# U3 XClick on the offer → pixels → Add a new pixel and this comes up:
2 i1 ~& ^/ c1 jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 m: b( m3 j4 k! y
from your software into the box that says 'Enter URL of image to load'.) K B v: j& F( `$ ?+ _6 G
Once you do this, it should look like this:
, d. Y& l% ]- p! i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" \ ^2 Q! K4 V" `6 |: wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# _8 r6 y' l/ F K; M- @# O1 E/ X3 |Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 e+ s7 c/ _: X# Y% r/ R( ]0 c+ J
Prosper or CPVLab.
- Z6 D0 D$ v# d; _2 l" h; s0 @
) T+ c+ H. @' A& L. s |
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发表于 2012-12-27 18:47:17
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