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PPV GUIDE [PPV新手入门][28页]
7 t3 l$ R( \$ K' E/ F详细的请下载电子书！/ S. F) I2 K5 T
3 `% [! W# {, g# l
( }7 a+ M9 o) l. L5 FNewbie Guide
2 D8 _- X" u# C# X: jPPVPlaybook.com- Q& D$ Z7 O3 V$ @2 ]$ b% K( V1 g
Tracy Shaffer
% V+ S/ N3 v% u$ U& x7 L3 w9 xDavid Ford: S0 C5 @4 G* U- k7 ]& f- r! a' ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- e- D1 J5 K/ {8 F
Getting Your Mind Right to Start Affiliate Marketing2 p$ N- ]% z" Q; u6 ^6 u5 P4 X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 i( ?- O! E- y% \1 K3 s. ^ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ H0 R5 d' X* \0 g; ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 j& ~; {+ v7 H, qwith any success, these claims are laughable and far from the truth.
& c8 B$ P: r' P4 O( t! NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( r) ?) u$ C. l! T8 r' b; `
flow management. The main benefits are the low barrier to entry compared to other businesses, and( v6 E- d- o; P8 o$ b
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ V+ l/ e0 B* U) V) m
overhead.5 v5 \' f% L7 S; T- C) Z5 \
The winners in this business are the ones with persistence when nothing works, who know there's* V2 G6 g- f" g9 J6 p! F! g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 h+ S7 k# K) K2 I' X+ n; I f
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ g& q$ z- h# h; n7 |8 pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# M. a! f2 y6 U$ SMost of these things happen suddenly and without warning, and they all contribute to the amazing) d. \$ N, A3 }1 }4 v5 e
learning experience available to anyone with a few hundred bucks and the ability to open an
, a1 [. w# S# ladvertising account.
; L# L9 W8 K. ?6 Z4 YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 _' _2 n2 V: c' B5 [/ Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ }# T9 }/ X! V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' l! U$ W, Y, o; Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( R+ g: W/ P5 B, v6 k! GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) U+ M- j5 Z/ R$ Y! Y9 X. y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 ^+ X1 R9 v4 [started building.
# L# d+ L4 s1 q# I: G' CThings you need to get started:3 w T/ G: R4 Y7 U' ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, f+ v1 Z, j2 U8 S _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& o: @" |1 Q6 {. `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 W* F% R5 T# P3 Z* e: \' ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 K5 I1 E5 W) |7 \+ ]( R5 qThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
% q! Y- g! B5 g; F4 p$ fwith PPV.
* i+ G8 P3 [8 I1 N1 ~Basic Getting Started Definitions, T6 p h& I& J$ V; F9 ?' @3 d6 e- h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" Q6 E; R+ [' Y/ T9 A1 \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ e+ |* X; P! N4 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 W0 I- Q- r8 s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 b+ i& b( F/ G5 N% d; E# t& ~Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 C( W; b" q3 H* a, m* q. g% F) S
receives a commission on that product. An example would be the Amazon.com Associates program,
/ u% Q: N/ d- CComission Junction or Clickbank.4 [- F" ]1 O. I0 B# h# I' y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- Y7 F$ B% h" T4 [0 U5 u
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 z2 C- u9 g; s8 D2 o: s; \2 w2 rbuying a product. An example would be Ads4Dough or Neverblue.' u; P3 `7 S' T7 |" i7 N4 g: D$ Z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, t" O. l* s3 v) A% |0 R* _
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 e, W, ^& @0 T, F3 p. s
related to an affiliate's account at the network. Having a good relationship with your affiliate manager e$ [0 J# l: r, z; A8 {
right from the start can really help you.
9 f; s' Q+ m5 D- ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) ]4 k( T" U# F" ]& _- I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 E' j& N% e0 K. Y! v
view, starting anywhere from .01 or .015.. X+ J. w- `4 r+ k
In order to use this type of internet traffic, the affiliate can sign up with a number of different
& M7 n2 S$ i' i' H! U' y ~" ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 F8 ^+ T* r# J; V, EMediaTraffic, and AdOn Network.
5 a& k4 L8 s# c) Q, ^7 R& {$ E4 PDon't popups get blocked by pop blocker software?$ _5 ~* E* D; Q: O
No. Popups are served in a new browser window as if the visitor had opened the new window
* J! d+ E8 y5 _themselves.* S8 F/ P: Q+ a/ E! C2 T9 G* q+ I5 ]
How many popups get served to the visitor?
) F% M$ q! M+ x* D& ^The number of popups served varies depending on the PPV network. Some pop more frequently' e& s8 z/ b- b) h+ V# q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 `8 _+ Q0 } P6 }serving this kind of advertising, so they have to toe the line between keeping their software
2 W6 S% {( K' u) o7 V2 \' Ddownloaded and still making a profit.
- a' |' @& v6 v- v& z% wIsn't this type of software bad? Why would anyone keep it on their computer?" j. p/ e4 [2 Y+ a' T1 Y
No, this type of software doesn't harm the user's computer./ \7 R% o% }6 M- k0 q0 q6 \+ Y+ U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
~$ {6 K b! Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so% R. i7 @, z% D* [( z% x6 N" H1 t
that they can continue to have access to the incentive.* `$ ~& G4 s" B% h6 ~. Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ s8 _6 |( z# i( c) bHow to Get Accepted into a CPA Network, \* q7 H1 ]5 j( t- V. L5 @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" w: g5 B8 e6 c
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 @8 s' }8 O6 c4 T6 l
different networks.( N. B- q# `3 B! m$ j
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 o" D/ R x+ l) T0 X
application and be as specific as possible about your promotion methods. Usually some time after s: e* V6 v$ j: p
receiving your application, the company will call to interview you. The phone interview is a critical
" c$ j/ q7 e8 G( L$ U! u. Upart of the application process, and most networks will deny your application outright if they can't get
7 \: b* r h- M( A% j+ J" z' ], hyou on the phone., u- ]. [ L1 j: t- z
Often, the person who does your phone interview will actually become your affiliate manager after
6 q# N' k: F D# Kyou get accepted, so it's a good time to put your best food forward.4 |- |# Y6 a4 _ e
You might not relish at the idea of someone grilling you about your internet marketing methods over, x' b" V3 Q! y8 I+ g
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ n/ c9 `7 w2 z, Q! [
What methods do you use to market offers?4 n8 L& X. g. e5 l/ B" T
Do you already have a website you will be using? A! B5 s9 a/ ~ @9 r1 S5 c$ m5 m
How much is your advertising budget?
$ e, X8 I; Z- r/ qWhat other networks are you a member of?
# I3 m# z" g/ r8 h/ LWho are your affiliate managers at these networks?) _! E+ h( v n6 p$ ?+ e; f7 K
Do you use social media (Facebook, twitter, etc.) to market offers?- r1 U7 @/ g2 L
How much traffic can you drive?
2 L; z! w1 a& j. J ]Do you have a personal recommendation from anyone who is already a member?4 [: e/ M! N2 M+ t- }% [, P
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 z- q8 d9 |6 X' z# `, c% `+ r Fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. i) G2 w) |' z$ |' n/ K/ h" k7 r+ F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) i% W( g. Q; R1 Z7 Z* \$ @for the network can be helpful.6 X' h# `" Z& ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ f# \& ], ]6 J' u. M# F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 m+ m" Q. l# W" [2 Y" b
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. D; T* q; `5 u5 Z9 I2 k% m8 s3 D4 P+ G3 ~people can open a lot of doors as far as networks are concerned.
9 e9 {/ \( ~2 g/ f+ BAfter You Join a CPA Network
9 @0 K" s4 [) S7 _9 {" v. U$ `2 w% hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 Z2 R# X: F9 H$ D7 Q' F" W0 E
and make an attempt to get to know them a little bit.
8 [5 ^+ G/ U+ AFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) U- ]2 n$ _6 D+ d9 C$ P: O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 J8 K7 ]1 V! B, m" k8 r0 ?+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( U D: k2 ^* o k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* Z4 R: g1 O; fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 q, b/ V! V7 H
email.& x( ]$ C5 |/ s, O+ y
For more helpful info about dealing with affiliate managers, check out:
; L5 c4 I" Q& O5 R$ r- ?0 `5 Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& }3 Z8 |+ j" k& zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
! ?! J& @& c+ S3 z2 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: Y1 O* k$ J2 ?$ o- \ [Set Up Web Hosting$ E8 d! E8 q6 a2 O* V2 ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" K& m y' O% s3 }
about internet hosting. In general, you get what you pay for with hosting. When you use a shared( q# r( c& u, n# o& |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# j, v# ~% R9 p; ^9 ~whoever else is on the same server as you.
4 ^9 Z# W" y9 n/ }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast b x7 X. V: t
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 Y, \6 I( @/ F) ]7 T' j4 q9 gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) [' _8 z: N R0 X2 J* OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 ~+ ~0 d0 _7 d- {2 Yhouse full of roommates (hosting customers).
3 K# e- S% M1 K# U6 r. i+ \In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 @. \) E9 u' Q6 J0 pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; c% m& d; |+ b" m6 a% xfit.& @/ V: D) P( M3 q' v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* }: N8 A: @3 U' M% d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 `! c: P1 f0 h( Qtheir food. Everyone else's food in the house has less space to take advantage of., f% N0 @0 \) e
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 z- R( A s4 w6 o' fany type of hosting this is a bad thing, and especially while running PPV traffic.: [" n1 b: s/ E4 C5 i- h3 L# A
In the case of a virtual private server (VPS), everyone in the house has their own designated space9 }$ I; ^1 Z( I; H
inside the fridge to put their food, and other roommates can't come into that space. The server is
* C, [1 Q, E5 B+ Cpartitioned, so that each customer can only use a specific amount of resources at any given time.2 N j Z7 s. K+ ` \ D- [7 ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; _4 \! j1 b% A- Dbelong to you and no one else can use up those resources. This makes it possible to serve much more
, X/ O* u- b9 Q' `traffic, faster.
% Y6 t- `7 C/ x# J8 g& _ JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! S' k* {* y% L7 oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" ~- G' ]2 |- j) s7 v. m% dhere:
# p+ N3 V, G* R& P7 W% qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 ~% I2 Q0 f. Z% T$ c O) u
VPS&highlight=hosting; H3 R2 d3 w6 j3 f! Y
Dedicated-Hosting-vs Shared-Hosting+ P. b( @1 j0 X8 H; q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. \, P- t% ~2 X" W& B! ^; \$ c- V+ o% y
Hosting...Your-thoughts( J- }1 \8 @/ I. V% \6 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 C3 K( I& P# BHosting Providers for PPV, V1 N) B& [7 P
Beyond Hosting
: t0 V7 @5 } t1 Ahttp://beyondhosting.net/$ ?5 S# s; z4 t; }) J" D/ Z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment O8 r, _5 X9 S W9 Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 Q! ?( ^1 Q, a; X: c" O, |! \direct linking with PPV. Also, these guys provide great support.
4 V' k9 n6 k! R' b- v9 G% |* P w6 _Prosper202 Optimized Hosting
7 s5 W/ D; f; ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ ~! Y& m, r2 r8 xCPVLab Optimized Hosting! N$ D; J; y% x2 g) g4 ~
http://beyondhosting.net/CPVLab-Hosting/
, \: }3 U) F/ m) X7 N7 y1 dDomain Names for PPV1 c& m* R0 h1 X6 D3 E" I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 n# Y7 ]) S; q- Q3 n3 D7 A
where you're going to host your tracking software and your landing pages if you decide to make them.
+ X% f7 T# A2 POftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: \* C' S3 {0 A2 S% wbland one is fine to start with, to host both your landing pages and tracking software. The .com,; F O# D5 T& j- t* p" W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& k3 K! ]" Z0 l' q2 w3 M! vterm or build a whole website.
: O* ^ O3 R( d, B$ K y) [+ t1 TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install8 Y' ?$ S3 ?6 H% F' ]9 E+ D! o
tracking software on your domain. This is really important, because it is necessary to track your \+ V; ]& F: _
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 @, F& \- N0 Y! P* @tracking, it is impossible to know what is working and what isn't.% c* t$ q) n! P" C
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% t. U9 ~; P* M- K
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' C; B4 w) [% a4 y1 `0 x+ o
Prosper202
8 a6 q' Z& z8 g# M2 zhttp://prosper.tracking202.com/apps/
3 m& Z1 y- l2 Y- i' k: [' sCPV Lab
9 `, m Y+ u5 `' N$ x7 P6 shttp://cpvlab.com/
/ O, D; q5 }; J, M2 H" J. @CPVLab Help Videos/ x0 e8 t- _% r; b" @5 ]4 R
http://ppvlab.com/oweiw/oiurw/vdm.htm* q0 l& L1 {6 H, | ~6 H {7 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# D" M% |+ H9 j9 K: m3 a
industry standard.
2 H; z' Y; ?( D3 {2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 j9 Q6 M% g5 t% b& O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( d( B" ~( }, a- c* w+ v* Sgood support if you have problems with your installation.
0 \+ k$ Z1 y4 P' m* f9 c" N, XTracking 202
# u. ?* R! l) J( G5 `0 NTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 x5 t, E) ?. q0 Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# ~- G0 R( J: K0 w5 ?8 W0 D
area.7 w; h) Q; a9 W2 |0 T
If you choose this option, keep in mind that your tracking software, one of the most important parts of3 w+ G' Q8 {* a' a( T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 X- k9 c: P. u. o1 I4 x
interface, and their hosting.( \: N" m4 ~, \' q" x3 j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, U- v9 W- V& F& ?- n9 l
and targets which you are bidding on. Leaving this up to chance in order to save money could7 y" _0 u1 B/ t. N$ I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* U) g1 }! Y- [$ {. G1 \were using.
+ c+ M+ m, }% ~3 S9 kChoose An Offer
, p' {- Q0 N* W4 ]# {Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 J. N9 j( y3 r: q; D, N
Lesson on Offer Selection1 A* u% K; p# B7 b" O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( k0 b& Z: E" M7 g) |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 I& M3 X9 F. K ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! y& o0 I e! w) n! [
LeadImpact as the traffic source.2 o8 H$ C" x7 u. a; C+ Y$ n
Now the best way to learn how to put all of this together is to just get started. For some variation in
# S ?4 k; F% _" ~3 Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 }1 n; G$ I! K! ]2 }! ~
campaign.9 S, ~. O& F4 M* P r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: k5 e' ^3 J7 v. O9 Q o3 G9 `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. A, H( f0 J) S2 G& Rthat all traffic is accepted.' L6 p" e/ S$ Y+ a. i
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ r5 p7 A) T- F% H4 \7 r2 L$ n+ D j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) ]5 L( c" S2 j7 ^9 Q3 Z& Tget creatives like banners or images specifically for the offer./ P' S* h& U( R4 ] W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& k/ ~$ l, X% V# Y M: B) pBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 V+ |8 a$ }" {
track my keywords. Without doing this, it isn't possible to see what's converting.
0 W9 ~6 K4 g3 _" m) G0 P- @1 yIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 l" V }& A( l7 k M# ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 J2 n) a5 v4 y$ b$ Y# n# PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ y V' E. M- w6 s' h6 Hbottom of the page:
: E. g% C! v0 t3 |% U' O5 @8 @7 A1 LNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# A& R# Q8 q) N) @" c# tClick on the offer → pixels → Add a new pixel and this comes up:8 G% H3 v! n8 }. c% l' H/ n- x3 [' K9 }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. y$ o7 O% x3 W- [1 `from your software into the box that says 'Enter URL of image to load'.
, E6 Q" d) ^* |8 I' f' u, k) QOnce you do this, it should look like this:
- ?3 @" }/ _. T5 r# d6 O8 [3 b$ d2 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ b- i! k# V8 ~2 Q) ~# V Q9 jClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
h, B% d$ ?6 d$ \* B' A; K- wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% O9 k2 X9 Q4 ~$ `' d7 P& M
Prosper or CPVLab./ z2 l" M7 f8 v
0 I" k/ j U* o+ _3 i4 t8 a2 _ |
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发表于 2012-12-27 18:47:17
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