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PPV GUIDE [PPV新手入门][28页]
2 G( d. H0 U# S; w' W% p详细的请下载电子书！
5 T) W, o5 c( u. t8 L; h$ `" r6 w1 E: S1 L3 A* s, h
) j1 U: `. O0 q
Newbie Guide' c- G) i; j5 a7 K8 c" V+ `) b
PPVPlaybook.com
$ r4 _! t) |! Z& o: ]# {$ \, }Tracy Shaffer
' I3 M4 X. R& x$ ^ o& RDavid Ford
" x3 U! R: g. G9 j" x3 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. _+ u, x2 B pGetting Your Mind Right to Start Affiliate Marketing% d0 U) i# C4 p- q: t/ `6 k
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# k% D D% Z# K( mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 ]8 z4 Q& d- O) Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 W7 u% Z& R# L& W; H- @ Uwith any success, these claims are laughable and far from the truth.
7 ^: b7 S$ `; L9 SAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- O/ ?& F3 ~) J P$ d% ~. x
flow management. The main benefits are the low barrier to entry compared to other businesses, and% t R1 c5 l1 d& m
the ability for a marketer to be a one person shop and make an incredible amount of money with low' m% V. k; g! @/ D( Z( }' C
overhead.
3 L7 t2 h7 d7 P/ {$ E! K1 hThe winners in this business are the ones with persistence when nothing works, who know there's9 {. ~8 Z7 h0 P* r$ p8 r2 C4 r& E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; `. w# ^3 F+ z3 Q- L) ~, d
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- @2 P: p$ b8 N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ d# X* R4 ~% x: s& L6 b# S
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 o1 I* F" Z2 S9 {4 `3 u& T1 E6 ?) A- p
learning experience available to anyone with a few hundred bucks and the ability to open an1 j/ k+ |- d/ a9 P
advertising account.
% L8 p# @9 ` G3 l& |; m9 NYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! u+ U. a9 K. ]( m' ]9 j% mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 P" N9 I5 K" T# E7 @* |) ~+ Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 |+ s& q7 S+ i+ y1 ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 L, R$ n, T6 Y# B4 N1 GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 `3 y. }- m5 v1 m( j2 estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 [$ V- L; d; l3 g" Q
started building.9 N7 F$ a) }$ G4 p; _
Things you need to get started:
# h4 \) I4 W8 r9 T! ^* q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ v. }3 h; N1 f- q6 c: ^) }$ { c: W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 E c2 L d' b% \& i( Z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; X' g3 C9 Q* n2 O! T; O9 h$ ~, A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ T" a5 C0 ^1 R+ D, Y% C9 _' dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) A$ I9 ^; Y/ \4 L, a1 |& I
with PPV.8 h4 `7 M& `9 C3 ?4 W
Basic Getting Started Definitions
4 n4 l1 q: A5 z7 k; QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& J, R5 q4 n( [) Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! H: h' w4 Q3 K, w9 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 ~5 F& r! [8 {- B5 {: D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 }/ `/ l9 ?5 ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, s9 {# O5 S, i# N, {receives a commission on that product. An example would be the Amazon.com Associates program,% V2 V1 j- F! o7 s
Comission Junction or Clickbank.) D$ `3 e! [5 j. N& k& O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( O* F# o$ B8 {9 m! f3 A' zan action like filling out a form, submitting their email address, signing up for a service or sometimes3 b$ F$ b6 h7 K8 [; `" v
buying a product. An example would be Ads4Dough or Neverblue.
- u; p2 \0 M, B7 g0 ]7 nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 y7 `( N% e" R5 Q, q8 p1 ?account, getting the affiliate approved for offers, bumping payouts and just about everything else
# e/ W/ I2 K5 C) Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' N; \- l# j/ U& Zright from the start can really help you.
& L. p" {! n7 `0 R/ L) l) DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! Q6 u. t. Z6 U" `3 A0 c' g+ fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' W9 y" C, \3 c* G; @view, starting anywhere from .01 or .015.
! r( b# w: e* `- K+ j* K) P/ ~, y5 vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& ?: [: q3 u' F6 F. t- J1 Q9 Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 s3 f4 G+ i" d4 m) N) |5 @; F) hMediaTraffic, and AdOn Network.
) n* F, \; Z6 `2 W$ U8 hDon't popups get blocked by pop blocker software?
9 t9 ?2 A, ]2 oNo. Popups are served in a new browser window as if the visitor had opened the new window; Z n( I8 }( g! M- u# I
themselves.
4 F9 d" K1 p6 p& f/ y }' oHow many popups get served to the visitor?( R n5 Y; S3 X9 G
The number of popups served varies depending on the PPV network. Some pop more frequently
. } G* x6 X O9 g) @" m(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ f1 R- {) a4 G4 w
serving this kind of advertising, so they have to toe the line between keeping their software. }0 X# B/ Z3 m- ~
downloaded and still making a profit.( M* d* a7 U. S: I9 b/ M0 [+ O
Isn't this type of software bad? Why would anyone keep it on their computer?
" q, A6 T2 x# C) W; Q9 ~% i7 ^No, this type of software doesn't harm the user's computer.
' W* C$ i$ {; W0 y4 p! |3 ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. Z$ d0 P4 j8 h& \ R- }4 L2 htoolbars or videos to place the software on their computer. The visitor keeps the software in place so; t P! H; E' t
that they can continue to have access to the incentive.1 b: I( T& _3 w" `# g$ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; R, O3 ^% h* P
How to Get Accepted into a CPA Network0 \% n1 s; a( ^; g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' E+ w5 `+ X6 R" |0 Xto start looking for networks is Offervault which lists offers and lets you compare payouts across' J4 d: @1 M" H" P
different networks.7 ]0 Y: ]. _9 r4 |: g; O% c* \( s8 h( W
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" n) H+ m& z/ z& mapplication and be as specific as possible about your promotion methods. Usually some time after
y- i( e, z2 i$ F+ }) Wreceiving your application, the company will call to interview you. The phone interview is a critical
+ z* C& `1 J3 I) v6 K2 rpart of the application process, and most networks will deny your application outright if they can't get% X: w) O$ t& @, d; l* s
you on the phone.- F. T G' x, H+ E) m
Often, the person who does your phone interview will actually become your affiliate manager after
" r. ^! V* v9 s% n1 } w- S- _3 c4 G# J. Dyou get accepted, so it's a good time to put your best food forward.
; c6 y0 L" t2 Z" s, O( X RYou might not relish at the idea of someone grilling you about your internet marketing methods over
% L& Q! ~! O) _the phone, but trust me, this part is critical. Have answers in mind for the questions:
# @% Y9 t6 k5 u: Z4 b) |2 Q$ I9 r+ TWhat methods do you use to market offers?7 W* w; Y6 m" L2 o
Do you already have a website you will be using?
" b. ?8 }% ?; U, `How much is your advertising budget?
: B J# ^) a5 a2 f7 J/ C+ C- {What other networks are you a member of?9 O) q& y6 T" _' L1 ?
Who are your affiliate managers at these networks?. q7 ^3 W3 l8 `0 e: v
Do you use social media (Facebook, twitter, etc.) to market offers?/ P6 r+ l4 I9 f! n8 H! ?7 w
How much traffic can you drive?
( D- i1 y+ j& |! N; h0 U M3 vDo you have a personal recommendation from anyone who is already a member?
6 y& M3 ?. y& Z( ]Once you provide satisfactory answers to these questions, the network will approve or deny your
' l8 u; w! F' Z6 D' G4 sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
/ x& C7 M$ n5 h% U1 w/ d7 C" apersistent. Also, getting a personal recommendation from someone who is already an active affiliate* K o3 V; p* X; W# J: G
for the network can be helpful., X7 _- F; {) t" h# e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ c1 i- F( y o; O ?& q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- m* S9 O; F) }( w0 howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) ?: V: K& H1 w' U
people can open a lot of doors as far as networks are concerned.
2 J# a# \' t, IAfter You Join a CPA Network: I7 i5 o( g2 { |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 S7 }% d9 v! O. U
and make an attempt to get to know them a little bit." }( m6 M. N" i1 W$ x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 i; \) U1 p: P4 \# J1 z8 u$ h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& R! s& V8 l4 E; @& A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' R4 q3 a; s' _/ z2 \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 I4 \9 n/ P1 s* q% I( G, abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 [/ R! W$ B) r7 z
email.9 L! l4 q3 R$ U. R2 {
For more helpful info about dealing with affiliate managers, check out:* R4 \, u1 R" a2 L7 i
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, \( W9 {+ U5 `9 y* W2 u9 Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/2 q8 q4 t' _8 e3 H3 o. R$ d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% ~. o% b; y! e6 A/ `% rSet Up Web Hosting
, l1 m8 D% y7 \ a! ^; c ?Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said- C& z' D' s* d2 C7 s
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 c7 Y6 J9 {7 V8 q; y$ X& A
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 }2 G, Z6 G9 N1 A s. @6 B0 uwhoever else is on the same server as you.; m" B% t7 P, }$ P9 R4 o3 A2 L3 j
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& Q% F+ @1 y) J' k n) K: s
enough that the visitor can't close the window before your pop up is even shown. You have about 37 g+ y$ _' P+ _1 Y6 D9 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 i+ d) J" g; d! N. z# f% ~' s0 C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 @8 ? R0 `- ghouse full of roommates (hosting customers)., c0 T: j0 A$ X4 L5 I- H
In shared hosting, this is like having roommates where everyone has no specific designated area inside
% H6 j' n8 x U# }0 othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ K3 p' m$ l& yfit.5 a: r: b! @: E1 Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! v( `5 W) {. }$ V, @, Cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 ]; |. N! L& _: e- U
their food. Everyone else's food in the house has less space to take advantage of.& W, \' J {1 p# x: B& t/ B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 T4 J' Q& k2 ^. k4 O) V' X1 hany type of hosting this is a bad thing, and especially while running PPV traffic.8 B5 ]0 p# D) ]$ M8 D4 w: Q4 b
In the case of a virtual private server (VPS), everyone in the house has their own designated space3 h% F( p! C! V, g$ E
inside the fridge to put their food, and other roommates can't come into that space. The server is2 |1 e$ r) v& F) c2 Y8 k
partitioned, so that each customer can only use a specific amount of resources at any given time.
; S% P3 z2 V& K5 _* RA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( N2 W8 i6 i R4 Q9 Y3 @. Fbelong to you and no one else can use up those resources. This makes it possible to serve much more/ |- U, m& [. |6 C
traffic, faster.- h5 `, U* S' M- w- I5 T- V& ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 W0 k1 ?4 Q1 j4 w# `7 N7 y+ v; K3 ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 C& O3 W9 M4 [. X6 {1 w) ]
here:/ q% b9 ?) d7 m8 U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 |7 p9 U B) BVPS&highlight=hosting9 {% x: F8 }) [: a+ ~+ t. |" J
Dedicated-Hosting-vs Shared-Hosting& v( h3 S& H) b% v' @. {# O7 X4 U
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" W9 a( f! x" P" k, C3 S j, @
Hosting...Your-thoughts' U! R4 |. V( _4 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& Z6 g* H5 T( Q* X3 AHosting Providers for PPV% N8 j" r+ o) d& o3 T* V5 R/ x
Beyond Hosting; H4 A7 K: D" I* r1 W6 {( A
http://beyondhosting.net/9 h9 t6 _* e7 y$ t1 y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" g6 C0 M& N3 H6 p* j8 X% preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 T2 Y. x' |! ]5 n3 }) S: C+ idirect linking with PPV. Also, these guys provide great support.
3 f; Q. u) y6 y$ S8 |Prosper202 Optimized Hosting2 s* F% b0 [( b( a
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 o) _" T: [" v) J U$ Y4 P z
CPVLab Optimized Hosting
* N# V8 y, [' _4 L( \- O) qhttp://beyondhosting.net/CPVLab-Hosting/0 h7 l5 z9 T5 o9 z
Domain Names for PPV3 g" s( f' q/ n% I+ n
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- E- `: W& T' ^& Xwhere you're going to host your tracking software and your landing pages if you decide to make them.6 t, V5 W5 Z5 }0 @# g8 H+ ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ O& Y2 v( V& ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 U: w. ?) \# e/ Z7 D9 A. L$ ^- z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 |& e4 v( @" {+ P5 y, t/ |
term or build a whole website.
# S# D% r9 Q9 GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 ?9 O* }0 ?2 Vtracking software on your domain. This is really important, because it is necessary to track your' w1 W: C# X; V9 H- ~& d
conversions down to keyword level so that you can optimize your campaigns. Without proper9 _" h# g+ p" S' ]
tracking, it is impossible to know what is working and what isn't." y4 }1 ^5 u+ g1 [3 ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; q6 K7 [1 s% \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( x( I \! Q% e( ~; {4 r( ?Prosper202
7 H) J) B( d* b" ^2 k) Ihttp://prosper.tracking202.com/apps/) L, a6 f" d: }9 e1 q' h" {( [& X/ v# T
CPV Lab$ n" {: a, W$ [- \; R( i
http://cpvlab.com/ u; A4 t& r6 O. U' w3 ^
CPVLab Help Videos( J* \4 ?! q$ P$ O' ?8 Z
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ W& M2 ~, D' e- o. s- EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ @6 f" d: T8 k5 ?
industry standard.
* E4 J S, _5 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 [! R& S: k) i1 p) J+ W- s. DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 h- e7 P6 n% r3 ~4 Sgood support if you have problems with your installation.1 T4 z- A$ I: v: Z# X
Tracking 202$ E0 m' F s7 w" Z7 R% z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 I2 H0 }: W+ l) x5 L- F W8 L% c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 k% @# w( b7 j, T5 ~2 z
area.
" Y) q0 A! y4 L( L8 rIf you choose this option, keep in mind that your tracking software, one of the most important parts of& g1 r) R- l G7 R, t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- D/ ?8 {* [( l( sinterface, and their hosting.( i! W0 m2 {7 O# u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords |0 n* S6 |/ H' f$ s
and targets which you are bidding on. Leaving this up to chance in order to save money could0 T* p% \9 }. n9 D
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
p( E0 X! t7 r. O" L% _were using.8 D6 ~, _, N5 q4 i
Choose An Offer6 m, v. B4 n4 U( o0 J
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# ]/ X2 w4 M- ^9 e2 N' DLesson on Offer Selection' u3 o% ^+ e# s/ t9 S( j4 t& l1 I6 \2 \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 }! Y( v% G! G8 r8 f( [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ V" D& J |2 I! j8 j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 i# _$ A* a, tLeadImpact as the traffic source.9 A# @6 ?) x9 J1 }) J- Y. B- b
Now the best way to learn how to put all of this together is to just get started. For some variation in
: ~. P+ W& h p. }! P7 {# J$ jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( A- y, A2 f! ]campaign.
' ~. W+ n/ l! w3 ]) gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 u! i" C6 c; t; @7 C4 n5 ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; ^- U* E6 I& R- D) r6 I
that all traffic is accepted.
3 l* b# r) `& K0 L! h' v; YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! U5 v) S! x2 _% j( m. l3 V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' f2 c/ f9 {& w: s: }/ i2 `get creatives like banners or images specifically for the offer.( r& |' ] r4 n; |5 A9 l) u& j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 y. p) k w: }3 {/ t: e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! I! t+ Q# a& d$ m& E: e( u' Ztrack my keywords. Without doing this, it isn't possible to see what's converting. ]5 ^# G7 g- K& _6 B/ }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' Z1 i8 l1 G7 J( t0 [0 w2 o6 f9 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ J. b M4 w& z8 XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 f* T+ |0 i3 y! M& Lbottom of the page:1 c) p4 y( s; r* h8 _; Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ x7 @! p' }7 i" |" ?# l
Click on the offer → pixels → Add a new pixel and this comes up:
# }3 c" R- b( |; U* o2 lMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 v/ \6 q/ B/ O$ ?$ ~. N6 j
from your software into the box that says 'Enter URL of image to load'.
& @9 w& I" o+ O0 S7 o$ _$ D2 LOnce you do this, it should look like this:
: N3 T4 d2 w) E; }) ]' v3 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: E1 h, D3 W K. o$ Q1 j& o1 J
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! R6 e" w7 V$ C, O! RNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" N9 N5 R. N2 A6 \) X2 K1 P1 AProsper or CPVLab.
$ V7 N1 A8 W0 ]! W" w* W P; ~+ c
( y( T. g8 V5 n' }& U: G" t |
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