|
|
PPV GUIDE [PPV新手入门][28页]+ f/ s) G* \- W3 `
详细的请下载电子书！
7 F7 c. b+ Z: K4 @/ v5 R4 v
* z" ^, _) @; b! T+ v
( L$ @. N8 a/ v, g& q& u+ ENewbie Guide, W }/ H1 }6 u1 Y
PPVPlaybook.com
+ N! g) Z' ^2 |6 A2 w, ?Tracy Shaffer
3 H2 }- R# S" t, S: DDavid Ford% d9 r# e* ]; B& x1 ~; ?# `' q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 t4 I# l0 \% w$ t2 G+ qGetting Your Mind Right to Start Affiliate Marketing/ I* k. p; x6 V! S6 ^, F8 P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 u, I8 K* m; W; G: _, c. L( n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' w& `& P" j: M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing m3 i2 N* {, J* A( B6 z
with any success, these claims are laughable and far from the truth.. M1 p/ E5 r& k8 n. R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& _' a4 {& `2 ?; g
flow management. The main benefits are the low barrier to entry compared to other businesses, and: U7 r K4 Y0 b2 S' s
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, T, P7 k! q: p) r( L& Loverhead.
$ s8 i E0 H; [+ k6 z( EThe winners in this business are the ones with persistence when nothing works, who know there's' ~3 U t+ O6 K/ _9 L d \1 U1 s
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns." |1 e& k. V% ]1 U3 \
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! W; g' \, k( F, E
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ b) m; ~/ s: \* P: e- v. n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 E2 r8 m% W6 ~* ~! Rlearning experience available to anyone with a few hundred bucks and the ability to open an! G) ~, h" {" Z5 M! _; m2 v
advertising account.& p T% [+ M0 V* M7 ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business3 _' S2 f2 J) k3 [5 d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 Z% g4 B# t4 X" k0 kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! ?+ N$ @7 l- x# l; ?- p
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., w @# d2 z, V3 o# p- |
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 f! A/ T# z- K& ^started building PPV campaigns right away from start to finish. With that said, time to jump in and get! p/ ]; B9 I, D# I1 F; q
started building.- z7 ~3 V% `5 }, A: F6 }
Things you need to get started:. m" G7 D7 T2 i, `6 u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; C/ b0 A. M$ g9 w3 Y; j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- D" b3 Q2 f) N3 F. P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ H+ Y6 D1 B9 z9 X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 L8 g9 i- N+ X6 ~2 B- H: iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 Q! X8 |) { a4 Y- u) b: z
with PPV.
7 \1 ~0 l: Z/ F2 n4 D; }. ABasic Getting Started Definitions- D, }$ V( m" @+ y% S1 m
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 l! s: }6 K; X( q4 p; M& _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" m% y( }8 c2 R" Y. o. g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% o; t' M9 h6 H A$ ^6 y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* A4 m# p2 W# W! ACost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 D8 Z- z& K8 J+ p3 T* P# s8 L) Jreceives a commission on that product. An example would be the Amazon.com Associates program,: V; [+ P$ }% ^" w. b# s
Comission Junction or Clickbank.% W" ^2 s7 f+ W, v$ ^) T. `
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 N; K, R. R) ]9 T! Qan action like filling out a form, submitting their email address, signing up for a service or sometimes9 V2 D, o- q( r( i& J F3 n
buying a product. An example would be Ads4Dough or Neverblue.1 |6 P1 {# P; D8 i7 h8 Z* W) u( F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
a+ o7 `: ~$ N% P" Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else! t" b2 I5 T5 J9 k8 L( Y1 k. r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& z- u# H# `# y gright from the start can really help you.
' d5 a2 _, D+ D, z. O+ WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! U9 l6 }1 E7 S) {" _4 e7 nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ U9 h8 M0 M* Zview, starting anywhere from .01 or .015.
# F/ h! Y7 Y) W6 FIn order to use this type of internet traffic, the affiliate can sign up with a number of different
, i0 \( Y+ Y# J7 h: C# M5 ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 Q5 d, `1 e5 O$ b9 i( UMediaTraffic, and AdOn Network.
3 c# W; s2 ?. }6 P, QDon't popups get blocked by pop blocker software?
5 u( E" G5 s( S# x1 M1 P6 vNo. Popups are served in a new browser window as if the visitor had opened the new window' t! m8 v: C Q9 h
themselves.' B6 F3 g* c6 C8 U- F
How many popups get served to the visitor?
- o" ~. w+ o) l0 g2 SThe number of popups served varies depending on the PPV network. Some pop more frequently! l- _8 N: q; A' L. z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! [7 g) X* T2 F6 Z3 q7 Lserving this kind of advertising, so they have to toe the line between keeping their software
2 N/ k) v& K: j# z1 q& sdownloaded and still making a profit.
% V' ?/ m" u, }7 }+ E( _ tIsn't this type of software bad? Why would anyone keep it on their computer?
3 a/ L0 T8 g& f9 m, o1 `6 SNo, this type of software doesn't harm the user's computer.
9 S, b* k! ~2 P5 l$ q' t/ Z+ @2 YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ M# W/ F% a: {1 W( p- Q* B( Ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 `% G4 s/ x. C- b7 ^
that they can continue to have access to the incentive.
3 t2 [$ n8 o& _) B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 h9 j) j: M. Z; ~0 X, T7 D# iHow to Get Accepted into a CPA Network& Y( A. @( m* `' w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 M: f. F [5 _8 k2 g, Q5 Y3 lto start looking for networks is Offervault which lists offers and lets you compare payouts across
; l4 d3 b2 b( k2 q; pdifferent networks.! ~' P6 l! I: w5 t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# u# a$ E0 P- r- X. s6 H
application and be as specific as possible about your promotion methods. Usually some time after! j2 G* N" i% d# o; q' B1 H. H
receiving your application, the company will call to interview you. The phone interview is a critical
1 C* c% P8 U% A, a W1 v; ?' J* Opart of the application process, and most networks will deny your application outright if they can't get! b* X3 \8 U/ D6 J* }/ P' c
you on the phone.
& J6 A+ [: q+ R5 TOften, the person who does your phone interview will actually become your affiliate manager after0 Z2 ~' w) O- d0 v& w1 `( b
you get accepted, so it's a good time to put your best food forward.9 b* O3 ~# D/ @- X. H! K& Z+ j
You might not relish at the idea of someone grilling you about your internet marketing methods over4 S! s3 U* h4 `
the phone, but trust me, this part is critical. Have answers in mind for the questions:' |! m# A2 E0 L! V4 \
What methods do you use to market offers?
! ^( f8 a( @9 l2 c' B6 vDo you already have a website you will be using?
0 }* }1 {: l2 G4 K uHow much is your advertising budget?
$ ?+ y0 @9 a! ?, AWhat other networks are you a member of?
0 O4 u! r; f) IWho are your affiliate managers at these networks?* L+ |0 T# n a' ~7 C
Do you use social media (Facebook, twitter, etc.) to market offers?4 Z# |+ L5 Z7 J
How much traffic can you drive?' S1 Y; D9 N8 l
Do you have a personal recommendation from anyone who is already a member?7 b3 J! X9 W1 e* s
Once you provide satisfactory answers to these questions, the network will approve or deny your
* c! Q1 J+ @$ @# B0 N& a3 h kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 y9 Y" B; T/ o! o0 _" k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate J& y. b& V4 `0 M
for the network can be helpful.
- b$ v, x b! A1 d' {; rTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, {) K; ^9 ^" C3 k+ ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# j. X7 [ @: a
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. o ~% I% E W4 d
people can open a lot of doors as far as networks are concerned.' C# F8 i! E+ n- M5 v* n
After You Join a CPA Network
' ?, g" z% g: J- W- G6 @' Q; `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 ?; V" C; N0 B2 X& E& w5 Y( q8 y
and make an attempt to get to know them a little bit.
; o+ W2 D. k6 P: a* b% Q' I9 M; SFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ E9 o$ I. k" M2 v. d' G) o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" Z; X: a% y8 m' g. _+ \7 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% v t& J" |0 ~8 L& a6 e$ ~8 [
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% L$ p( ?! g! P5 k. `8 I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: h0 X, ?+ [& r# h7 m! wemail.
. Z% S1 ] J. y3 k" _For more helpful info about dealing with affiliate managers, check out:
. m! j/ c$ A7 D2 S0 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- {9 h2 W4 q' _" Uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/+ K# H1 V) W; T- y; ]- K( X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ M; r! V$ f" _
Set Up Web Hosting
9 u- q2 L9 J4 i$ x/ I8 m$ gGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 H+ T/ I7 P( l2 X6 ~) v. O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ s5 e7 R! t' x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- Q0 T: D. |- ]/ w! Y, P& l# Ywhoever else is on the same server as you./ E& p& u" g9 {# f' Q/ j- s6 z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 h2 W9 Q& p5 f7 } U* `) @enough that the visitor can't close the window before your pop up is even shown. You have about 3$ n6 h5 V# L% D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& D5 k9 W) E' \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ @$ B7 }+ z" f3 |
house full of roommates (hosting customers).
9 C. U/ c# c- J! t- n( }In shared hosting, this is like having roommates where everyone has no specific designated area inside
' M3 ]$ F3 u( h) n/ O4 M% ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& o) }3 w; u7 l4 Z' u. M# }fit.
Z; p- ~6 E* u2 @3 s8 R9 _Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- a# a, z- S, T; G0 j( h7 z/ ~the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ f9 J( ^2 A Z' ^) D2 ~6 j
their food. Everyone else's food in the house has less space to take advantage of.
4 T- l1 o' t5 _) w" NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For3 v0 m8 B( y% {, r) A8 q/ H5 I" k7 c
any type of hosting this is a bad thing, and especially while running PPV traffic.1 e. `2 v" W5 R. K, A/ ~) w
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 K' I% v) Y2 K3 _" ]' t6 Kinside the fridge to put their food, and other roommates can't come into that space. The server is
; _ w R4 z$ H: q& a0 m$ o xpartitioned, so that each customer can only use a specific amount of resources at any given time.
8 s& E8 a- H* R$ oA dedicated server would be like having the whole fridge to yourself. All of the server's resources6 x1 E& \$ Y) X5 r1 O, L8 E
belong to you and no one else can use up those resources. This makes it possible to serve much more, X9 x7 y2 u1 n( ~
traffic, faster.# ~7 N7 b5 ?, K+ |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( J1 r) v; Z) Z5 Q4 v5 TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" W! ]4 f" {2 U3 n8 There:8 F% ?7 u0 p$ t# R5 K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 j" H0 L) t4 EVPS&highlight=hosting ^7 w$ \) P# f
Dedicated-Hosting-vs Shared-Hosting
' Z* m8 a5 H. Y& z" N: n. i/ hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 K( T" J: e0 I* p) C+ w: j o& M3 L
Hosting...Your-thoughts
! W4 p0 f% V$ \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ R" b7 @5 l" |' j( G1 C' NHosting Providers for PPV
1 b5 k" j8 H+ b7 Y" U+ _Beyond Hosting A& k- r8 t- l' {: ~
http://beyondhosting.net/
2 Q& O/ f0 R ?# L/ q5 `( k3 F3 m. i3 NWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
. y) Q$ B+ G8 @; s; H# hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 i" ^' N9 G2 N7 A0 a* G$ L
direct linking with PPV. Also, these guys provide great support.
' s( t# j; P7 k( k VProsper202 Optimized Hosting
9 q" J. P; `5 N ]3 Thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& i. I. F$ E% Z& L# Z( k" w" `CPVLab Optimized Hosting+ t8 U/ S& |6 m1 [0 Z
http://beyondhosting.net/CPVLab-Hosting/
9 p# d6 \) @ ^) j: ]( V& jDomain Names for PPV
5 b' L! p j4 ^5 @5 OOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ E6 F) n; ~0 ~8 l2 ~where you're going to host your tracking software and your landing pages if you decide to make them.- C: c0 t; k. S( Z" N) T
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, ~2 {3 y F9 g; s1 y/ _9 c) A
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: D- w2 H6 d+ o! M$ N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 U* n3 }* e7 W7 V# o' D8 c4 vterm or build a whole website.: G& t5 m: U+ Q& M6 v
After you buy hosting, a domain and get those all attached to each other, the next step is to install! f; R$ l- _5 z6 C2 n l
tracking software on your domain. This is really important, because it is necessary to track your+ Z4 m0 V8 A+ U0 a7 e) S
conversions down to keyword level so that you can optimize your campaigns. Without proper) B G$ z/ E; X+ C. H
tracking, it is impossible to know what is working and what isn't.. o/ ^, x6 Q, K; G; N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 y6 W6 \) b L8 ]+ g' h& F6 f( q) Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 R+ }; Y8 p" @Prosper202" `8 _: @- W& i8 E
http://prosper.tracking202.com/apps/
7 ]$ ^: B% K3 n: o5 J# oCPV Lab9 A! o5 ]1 u' v! V! {
http://cpvlab.com/
: S( L& c3 f' Q) D; S( D9 U, P, x" l ]0 ^ jCPVLab Help Videos
; q" Y7 I- L/ G$ z' z1 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 u( X! J8 j# u& NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 H* I4 O8 o h# P" Eindustry standard.
. T9 {9 U7 W; T( j/ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( u: B3 r" {/ K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 ?+ C& t/ z, h; o9 p
good support if you have problems with your installation.
3 W0 M T- I: j/ ^' [* }8 lTracking 202; }2 R$ R' K/ t: N
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 g7 i8 j2 K% H0 Q/ q, Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- r/ b" o4 _4 I/ p
area.2 \! B( z7 C8 m/ P$ ~4 e" P
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ ?& L" e/ @! d1 F* |/ c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ E4 o/ Y) |1 \- Dinterface, and their hosting. C3 |/ L6 q6 r) ], K! P9 I) J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 q: H3 b8 T- W3 k. Y- A Tand targets which you are bidding on. Leaving this up to chance in order to save money could
) `3 E4 _8 ^0 ]; X) f. A3 Zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
; O" c$ k+ E6 Q/ }. swere using.
6 o" F6 A# _ x6 W( `. sChoose An Offer
2 R0 q) D+ T5 v3 GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 p, P, \ @- l$ G
Lesson on Offer Selection: I7 L& ]! l' ^0 k. O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers J& f' `/ @5 [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, U1 i M8 O" U9 K* ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, I! d6 N/ n. r7 E" C+ bLeadImpact as the traffic source.4 f; l( r' }7 _, @/ B5 ^
Now the best way to learn how to put all of this together is to just get started. For some variation in
! I( T+ f4 j" `) wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. L. h4 P" r0 J4 y+ Z. g$ Acampaign.
- M- U, Z6 c' F1 @5 YWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& {6 A2 ~! L4 y' W5 O+ A) k! H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# @( C$ k1 A2 o$ B8 o: k& U
that all traffic is accepted.: s9 l% z3 Z, a: t0 a4 W2 s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. n' p' z0 l# c3 q1 i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 [! J, ]0 Q; P8 Z9 ?* a% \
get creatives like banners or images specifically for the offer.
- k$ _9 t! o0 k. X* ?4 Q2 U% F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 l/ Y; v4 W& F+ y% S4 Z! x" E
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. Z- r+ \5 p' }
track my keywords. Without doing this, it isn't possible to see what's converting.
# S7 M" P; h' Y% _) ^. JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ P, ^! Y- I, M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# U- V% [: f- D. d* eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 G. D w2 n& M' }
bottom of the page:1 Q7 J. A7 x' x+ i5 Y3 k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 F* o3 O& h- V- u) q+ ^' {1 n) X8 z
Click on the offer → pixels → Add a new pixel and this comes up:
, s% O$ }, t0 a5 v5 {8 vMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 T& M; k' h5 X2 w
from your software into the box that says 'Enter URL of image to load'.
/ X K0 f: M" I% a# T0 m' TOnce you do this, it should look like this:% c# E. F& _% l& t' U- t" R& |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% d( a5 W F, H) v* O+ q+ ~% K
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; ~+ X* M4 {& ^7 C3 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 K+ ~! E, H5 X$ n; J; z4 {4 r& zProsper or CPVLab.5 l1 {, ~$ l* y7 ?1 d6 u4 o* B
5 r8 j0 J6 @3 ~' P/ _ |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
