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PPV GUIDE [PPV新手入门][28页]
6 ]8 F- }) y! ~( J2 E7 v8 l详细的请下载电子书！
# q" q8 ?2 T) B( j0 q9 U0 \3 F5 J8 C
; x9 I) {! R' D2 NNewbie Guide& D2 i2 h% _% q' N) E/ Y
PPVPlaybook.com
0 w5 b/ J7 Z. h6 n' ]Tracy Shaffer. \) I2 h0 O; h. F
David Ford1 v2 e2 X, M# T3 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 _4 f1 Y5 |7 u7 ?5 f+ M4 n% [8 E- d1 @
Getting Your Mind Right to Start Affiliate Marketing
/ |0 y- d N; s' d$ m- V$ UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' R! h: i2 m( V9 F6 V- u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& B' P( G7 [' eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 W; g4 U3 T) @: {2 S5 Pwith any success, these claims are laughable and far from the truth.
+ s" o& X$ t: Z' B) TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" J+ s8 x' g: o8 i- P/ sflow management. The main benefits are the low barrier to entry compared to other businesses, and9 ^/ K! {# k, I g& h! `$ N( e
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 Y8 p+ B5 ^$ o9 U, @1 R
overhead.
; h5 J( n/ D: A$ \) YThe winners in this business are the ones with persistence when nothing works, who know there's
6 c( o% m, H! I6 h, k! Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; M4 U! s8 V, _ T3 M7 r" W& L, F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ @+ Y& L0 b2 h" p1 s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# r9 B' P G, m8 W, l i
Most of these things happen suddenly and without warning, and they all contribute to the amazing
; x, T* j7 i- ^9 C4 jlearning experience available to anyone with a few hundred bucks and the ability to open an
8 ]3 r2 R! G D1 k! h( G6 dadvertising account.8 S/ K9 h1 M- C3 G1 ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business3 ]! k; Q- @1 y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 {2 l1 ` d7 P, c6 l ~+ k/ Z( @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& Q& z4 e' I& {% M- L6 s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# t" _, y# A# s/ t8 S4 L. @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ f) B3 ] v4 I2 r) _, Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 `( z2 Y0 N6 ?started building.
% @1 z' U `7 \- J; l6 t0 B. oThings you need to get started:% E+ M7 S0 s& s/ }! c9 q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 W5 z* K& U; Z# v) b2 b$ T0 G7 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' c9 | Z; Q8 X4 i, s N& E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( S6 \ ^% y$ d+ E$ R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- V7 ?) K; ^1 v" t8 g5 k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 _2 c+ k. r i6 ~- c; d% Pwith PPV.
2 S2 P& T( V, vBasic Getting Started Definitions
+ L' ^5 `2 z/ }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ T8 o& D5 u; V. v# q8 Naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* b2 ?9 B6 B9 E* {" \- T1 P r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& @4 f/ d7 e& Q/ H. N( Z/ _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 o {( m. S. H2 P( c* r, i0 [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
{+ \/ _4 {3 rreceives a commission on that product. An example would be the Amazon.com Associates program,
, i$ P+ a% x- q5 q9 yComission Junction or Clickbank.
4 P2 x% G1 L8 b' O: Z# RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; S3 E/ z1 F# \2 c$ h& fan action like filling out a form, submitting their email address, signing up for a service or sometimes' i/ t' r Z* a0 b! H" J/ _
buying a product. An example would be Ads4Dough or Neverblue.
: e: X" c' ^' p& a" iAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, m& |4 T% z0 H+ e
account, getting the affiliate approved for offers, bumping payouts and just about everything else& b' |" d* Y; ~9 |7 X' b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 `" V$ `! y! w) ^right from the start can really help you.; b, z+ g: L. |) H5 i: q& @3 j$ \9 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- Y% z7 H0 S* D% zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per, v" b/ s$ W. q/ |
view, starting anywhere from .01 or .015.9 p! s1 K& p+ T! l( ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different* g9 m* W7 ^: d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! y; C0 g% P. S9 M8 h; I2 _$ s4 G/ A7 aMediaTraffic, and AdOn Network.! w2 i2 n$ ~1 K1 b7 {
Don't popups get blocked by pop blocker software?7 l* o" l8 w8 ~0 p* N
No. Popups are served in a new browser window as if the visitor had opened the new window. o$ ]) G u) |% z4 d' Q
themselves.
s$ j! }% I5 [1 kHow many popups get served to the visitor?
1 r1 b; |( ?" P4 m$ HThe number of popups served varies depending on the PPV network. Some pop more frequently6 ]0 Y& v5 v+ H, \- B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; y, J$ t4 S, ?2 c
serving this kind of advertising, so they have to toe the line between keeping their software$ Q; A( {% {, d9 \ O! ?3 g6 f; D7 k+ r
downloaded and still making a profit.! Q% m* Y0 K, y
Isn't this type of software bad? Why would anyone keep it on their computer?. |1 s6 {4 X. ^! Z
No, this type of software doesn't harm the user's computer." V# K$ q3 @1 B$ C! P
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ X# p! k. z9 q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so i4 k: x) o h
that they can continue to have access to the incentive." k7 j: h! O/ G+ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 Q* B; c5 W p' u! j8 P
How to Get Accepted into a CPA Network# @5 X* d, O9 @ c+ c- V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 y2 a" X( T8 i0 G4 s- {
to start looking for networks is Offervault which lists offers and lets you compare payouts across: X' ?6 N# U; F! a: j: I3 O
different networks.3 c# F/ @' J$ s* ^( y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 `6 e, K) s- Dapplication and be as specific as possible about your promotion methods. Usually some time after5 `& N1 J, r: \! H/ n
receiving your application, the company will call to interview you. The phone interview is a critical- k. Q# S. C) [9 ?" I1 C& G( d
part of the application process, and most networks will deny your application outright if they can't get
: u3 `! O4 ]/ `" Byou on the phone.' V6 r4 b! `3 r- d* d" Y; u
Often, the person who does your phone interview will actually become your affiliate manager after
9 I: P- j) q* N2 [ y! uyou get accepted, so it's a good time to put your best food forward.
% I f0 ?3 {$ H) D" QYou might not relish at the idea of someone grilling you about your internet marketing methods over
, e) F }1 _+ e, L# ^9 a; Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
9 ]" m% ?- B( N, _% `2 TWhat methods do you use to market offers?2 h% U& m z' N& _" N! [. D8 T4 K+ n, Z
Do you already have a website you will be using?0 E a4 ]! W$ f2 s
How much is your advertising budget?
D0 F" _0 b, s' i( ]What other networks are you a member of?7 S6 T, ?( T. a* a. r/ L
Who are your affiliate managers at these networks?+ f6 L# x- U/ Z5 {" L1 x/ r
Do you use social media (Facebook, twitter, etc.) to market offers? }* {. W7 `# m8 s5 p+ O
How much traffic can you drive?
, L/ e* f( I7 A7 t7 ^+ U$ E6 pDo you have a personal recommendation from anyone who is already a member?9 c C. u3 N. d
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 J" ~9 B( q' D0 K& _7 b4 eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be, B2 Z$ W6 f- s: x5 p0 d
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# D! A5 W3 P0 n# ~6 Pfor the network can be helpful.
5 q6 t) ^& t0 HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ O+ p5 @9 i' S1 p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 y; R8 k: M6 e: I5 F
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 G- r3 J1 ^7 R' Npeople can open a lot of doors as far as networks are concerned.% [ Y$ ] Y; a' E* C/ m# P
After You Join a CPA Network; a1 w. {( m, {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* ^4 |4 V7 h* Sand make an attempt to get to know them a little bit.. j- C" t2 }8 E% ~, i! O; p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 I A F3 @; j/ `. a5 c' ]8 ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 M' x& C5 Y# k/ E2 I6 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& Y4 v, ?6 G2 W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* H" P. D1 Z; [: i- h( n; j: Q0 Q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus f' l+ V0 X5 V: _
email.
, g- Y4 l( ?) h; a, HFor more helpful info about dealing with affiliate managers, check out:
- V* s5 p: c9 B# hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ j" E7 M3 ~8 ^5 y/ M. S( v: Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/! Q5 I: B6 f3 z2 {% A- W, e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) u0 m; M }- ]( s4 n2 R- Y7 vSet Up Web Hosting
+ T" I; y) l" X; P9 Y( qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 g$ N$ N/ A3 habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
& x4 K7 N# O4 G6 f9 q4 f. s( S/ B. Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& `& W! O* M: \% H" j: ~ I
whoever else is on the same server as you.
1 l3 M# V! w0 _4 w' f# P3 nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# W" a5 O$ |) h; |0 y9 N* Y! p
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ \5 x% P% g4 F: q) I( K7 _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 i' Q- q' ]3 z# ^# W* n% y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! R* V9 Q! N I7 | u
house full of roommates (hosting customers).; C! x! P- W$ r \& T) a* Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside
: L8 Z. h+ a/ e7 Z& F& v2 |the fridge where they are supposed to put their food. Everyone just jams their food in however it will& N" |# S1 R/ A- e5 E2 X! l
fit.
4 w) p! v R5 o, Y$ @Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 j7 @4 [5 a, b( N" l: V- Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate! y& u' y/ Y# j: n6 M
their food. Everyone else's food in the house has less space to take advantage of.; r% Y; ? c5 T7 k2 Z1 ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* x7 w* K! Z0 m2 q& _4 I1 W* v
any type of hosting this is a bad thing, and especially while running PPV traffic.1 ]) \% c+ B2 Z+ u; b/ ]4 _4 |
In the case of a virtual private server (VPS), everyone in the house has their own designated space* N! }! s M) s& M8 n9 \
inside the fridge to put their food, and other roommates can't come into that space. The server is
* O$ r7 g- \: l- `! tpartitioned, so that each customer can only use a specific amount of resources at any given time.
; k5 c" p, h, x: T% |* ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 s, O a/ R" k9 b# ]+ ?belong to you and no one else can use up those resources. This makes it possible to serve much more
2 b0 ?; h e6 n7 Y2 j$ Utraffic, faster.
. i+ Y9 o' a7 r3 v0 mAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. H8 H9 L" |' N* A) x# K3 V3 j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" ]3 o" u: e! _: O5 Z9 Nhere:" o& E* p6 D7 ~% j9 }) ]- o( P6 ?% Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) B1 t4 v! x+ H6 ]) \9 T$ MVPS&highlight=hosting
0 c+ V `% _ t' o, {Dedicated-Hosting-vs Shared-Hosting9 N2 q! }- f2 U2 T; r' B/ b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 J% C: o6 a4 i1 C( o$ @8 h7 wHosting...Your-thoughts2 F: i& |* e' n7 R5 H; f: a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* ?( _* ^$ w- c& l- V% v( SHosting Providers for PPV( F9 v# E$ @- O5 R; F# f8 L
Beyond Hosting
7 n* ^% C2 R, [: i% I" Chttp://beyondhosting.net/
' T' j# I9 L) w( s ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 A! e+ y% Y0 ]# b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 u5 l; p5 F( d% k X- `
direct linking with PPV. Also, these guys provide great support.: H3 Y, M8 h H* g# @
Prosper202 Optimized Hosting
/ `# |: s. E7 yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ c( y( s: L5 T/ b2 u
CPVLab Optimized Hosting
& V6 ~7 s! V9 U$ f$ z9 Ahttp://beyondhosting.net/CPVLab-Hosting/# n8 F0 s g/ A0 L9 A
Domain Names for PPV! g, @- C% I# t* {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ N. U, _9 g9 v; J# L! A0 y
where you're going to host your tracking software and your landing pages if you decide to make them.5 S/ x5 h6 \5 W( w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 J: }6 \. z2 @1 n( o2 }$ Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 ~; _$ {3 b8 S7 E* k5 t
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ N% F- @9 ]* l* E4 M% ~term or build a whole website.! J: K0 e; D" w/ s
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 \' P6 c+ X* g0 a
tracking software on your domain. This is really important, because it is necessary to track your# o, C C7 E' Q' q2 s
conversions down to keyword level so that you can optimize your campaigns. Without proper
- O' r' U8 u+ t2 M/ Jtracking, it is impossible to know what is working and what isn't.6 |) g# e6 _/ F, l1 _! S
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ ~' z1 S) h- Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: R$ a; w$ U3 A" Q* K' X" B3 C* v
Prosper202
7 z: D8 F7 N/ _" H* Y# h4 X/ v1 mhttp://prosper.tracking202.com/apps/
6 I1 }* Y6 i* b2 |. z( s5 ACPV Lab
; w( Z; U* b1 W' L) L8 _# qhttp://cpvlab.com/
% J# U9 Y) p l6 w6 l' Y/ V7 GCPVLab Help Videos
8 h8 u* P' i! q: `7 r$ F" Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm6 {& C: G1 z4 m1 j/ D
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) p' n' A( C5 t6 _
industry standard.
7 F. T- c" k/ d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- t7 f1 N8 g/ [, K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 o+ W7 f: G; i6 _+ R" |2 |! b* J+ ] Igood support if you have problems with your installation.
# u: E6 i( R. i, @# t! e2 [0 tTracking 202' x% Q ]4 P; r
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- K5 E. ^5 i8 C/ K1 r( c! Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 N; F* G% g4 b: j2 ~# s9 g" u8 ~
area.4 s2 h, m' Q7 K2 q/ P
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 T A! m5 V: x/ d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 d2 }' f, W5 A( N3 |interface, and their hosting.# E3 L; K+ S' U- j8 g: m; P$ A8 D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 I. d$ W) g( t fand targets which you are bidding on. Leaving this up to chance in order to save money could
' ?3 F# y. C& Z1 Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you" I5 V. S" Y8 w; U
were using.$ X( z8 S: Z- D% H# Y/ D
Choose An Offer
4 l% F: G! u3 S8 ~8 _0 G* c" `/ MNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ U7 t2 e7 m) }6 J; O* J; [. r( u
Lesson on Offer Selection
" w, I, f- P4 k7 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers. f" q$ t( g8 K9 y( ^2 |% q# J! A. t( F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 ~1 i K! Y; t3 J. V: [, s! ?* wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using R3 S3 X* @1 g
LeadImpact as the traffic source.4 p1 e3 l5 y7 T0 h
Now the best way to learn how to put all of this together is to just get started. For some variation in
* G# w2 r5 m4 A; w4 y/ m- ~$ x. ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" j, P3 u% B7 K; o3 h6 l
campaign.4 b$ C/ E6 C7 v9 a% ~7 {+ Z! S, K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 q9 r- d3 M% U! K# L S" p1 e q5 G$ q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- R! A& |2 x% R& ]% u; x2 H: ?
that all traffic is accepted.
' {' y* u4 ?% Z1 e/ tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 S/ Z" |# C6 e9 |This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 E7 ~$ j0 I* K# d* I" | U# C e
get creatives like banners or images specifically for the offer.9 F2 n/ B O' |' [& [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. N% F0 H: r3 P# N* ~$ l
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, W* R7 H, {8 K
track my keywords. Without doing this, it isn't possible to see what's converting.
# A9 I% j0 N) g- s% kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" e! R! w9 B% \& e, B/ G3 d" u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 f5 w0 ^; o8 K" e* k; x# F; P7 |' R
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ s. {. B; ^" G) C2 @$ vbottom of the page: D" f! B6 I# I# W( J6 C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- w4 x$ h% K' g
Click on the offer → pixels → Add a new pixel and this comes up:
% p8 j/ F: L# F7 iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 m6 a6 `- C Y, T+ Ffrom your software into the box that says 'Enter URL of image to load'.
: a( G9 q4 A+ n& fOnce you do this, it should look like this:$ Q1 d" Q3 Q- A- f# g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& Z# b/ z3 l2 Z& n. e) G( `% P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: a9 {" }/ x6 E( V2 ^8 ^( _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 F1 c. t4 w$ Y( j8 o- m
Prosper or CPVLab.
, L4 M% [4 ^0 E1 Y r2 S7 U- o6 W7 m$ t4 c
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
