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PPV GUIDE [PPV新手入门][28页]: ~7 i+ v, K+ F) Y2 V4 ?( a) A7 w
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Newbie Guide/ g. ?5 Q" f" w/ l& f
PPVPlaybook.com
+ R0 {$ D, K0 c# M; N2 N5 L2 kTracy Shaffer
' x3 x9 J4 k& f, h$ Y5 i6 bDavid Ford! i" W1 I, o2 E/ K* j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- e- o6 x% y- M" Q3 ?' v# a( A3 P
Getting Your Mind Right to Start Affiliate Marketing
' n- J9 B ~3 g _3 z, t$ @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
E* w& _1 y5 l* W# G# ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# L$ O6 K8 g6 u/ {0 K$ \* u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" h/ M5 U/ e) _; W: W) p
with any success, these claims are laughable and far from the truth.
: J2 Q: l6 q2 B8 |; P- Q! ?2 `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, A9 J; g; N4 K7 Rflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 i& {, s6 Q( u9 F" W3 vthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 x) U" a: h/ A& O% n! v( @
overhead.
' c1 `# c: \: f$ xThe winners in this business are the ones with persistence when nothing works, who know there's
: @; [$ v9 \& \* j7 u: tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) s4 N$ t; E* |5 D2 s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! b8 m h0 y; n9 M4 W! T/ v8 Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& I6 a2 W" C* G) O2 A6 R) iMost of these things happen suddenly and without warning, and they all contribute to the amazing( ]; }7 V+ u+ Z
learning experience available to anyone with a few hundred bucks and the ability to open an
) S+ y; Q( ^6 Yadvertising account.
) {' P9 z# }* f. Z+ o2 s4 c3 r {Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 A# y% X' A* R) v
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 p( r" ]. i$ P' k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
S7 K2 w* m3 g- [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 {& A" @2 s4 I& t r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) ?9 l0 a2 {# \% X( ~3 m+ M
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; n3 v9 @ B# I! u5 G
started building.# U( r3 ^- n) h S+ g( y
Things you need to get started:2 N+ H1 ?" n- S3 ?& h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* T; g) a, m8 U. t m
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 c6 ?+ }+ p$ T6 D# i# a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! e9 ~& ]; c: Q. M1 Z, g$ G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); l9 x* l: G9 L7 ^8 ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 D w8 m5 Y! v0 g" Bwith PPV.+ t8 H/ K4 m2 Z4 a' b1 `; w
Basic Getting Started Definitions
3 `) n& F* a+ z4 r% d1 [' Q5 MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 @6 [% u W: L' f
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& }: m+ x6 {; [6 b' w! j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 e) J4 {2 H+ j- s0 }: G
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 `2 `# }0 ^, q' \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 `0 X# O( W' [4 U; g9 ureceives a commission on that product. An example would be the Amazon.com Associates program,
3 x0 X; ?" V+ i1 `Comission Junction or Clickbank.
% ^3 f4 F# V. y; z dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' h3 @% I7 {% D
an action like filling out a form, submitting their email address, signing up for a service or sometimes3 X' |! p3 q( v
buying a product. An example would be Ads4Dough or Neverblue.
3 z6 H) J" E) I* {' C2 y) y4 A9 r. s# QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 M7 ? S0 D8 l) Q, L( Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 J0 j, W# M$ F5 h# P O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 }: Q( m1 s7 u7 M" f9 Hright from the start can really help you.6 @7 V, e, _8 H" d8 [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 `& y2 V! ]( x1 D/ v4 i. y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: O) j N; N- N- _: `# p
view, starting anywhere from .01 or .015.4 Q: O$ E; c+ K
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ k4 M' @- P3 p' D7 k! ` t+ ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( {+ P, N1 x, h" q1 `! L( iMediaTraffic, and AdOn Network.
( i2 | A$ h9 BDon't popups get blocked by pop blocker software?) U# m5 Q! L- o
No. Popups are served in a new browser window as if the visitor had opened the new window' y9 [0 k1 G. `) N
themselves./ w2 w# S1 ] Q
How many popups get served to the visitor?# O2 V+ \, Y: q6 Q, z9 {5 e
The number of popups served varies depending on the PPV network. Some pop more frequently( i! h5 q2 H! V" |& k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- M7 s, z" N. T0 J0 O. vserving this kind of advertising, so they have to toe the line between keeping their software9 q3 W: X% S1 R- R2 l* x) \
downloaded and still making a profit.5 ~ X" ^3 e4 ]( s9 P
Isn't this type of software bad? Why would anyone keep it on their computer?
) t9 Z; u1 J& u9 y/ y3 kNo, this type of software doesn't harm the user's computer.! y3 i' Q& J# E. @ H: }. W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( q' ~1 [9 \+ p
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 w: K6 J. U' G% c6 f
that they can continue to have access to the incentive.
; o; u/ ]# e7 Z. c& Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) F6 d0 F! D( j) ~" J/ K N" D1 M
How to Get Accepted into a CPA Network
3 V6 X! i3 |# {8 ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* d5 v; p9 ~1 Ato start looking for networks is Offervault which lists offers and lets you compare payouts across! f7 G, ^/ z$ r$ t8 h
different networks.
+ Q. Y$ v1 E( v& y" a- [) EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ A) c3 H8 y8 ?9 @- J- B5 Papplication and be as specific as possible about your promotion methods. Usually some time after/ L6 B& n8 K t! J
receiving your application, the company will call to interview you. The phone interview is a critical
" f, ^/ R5 A. b! [* Wpart of the application process, and most networks will deny your application outright if they can't get
2 w4 {# j# G* Q+ q) `& M h* Oyou on the phone.
. Q( w Q E' D' ]9 H' `/ Q) VOften, the person who does your phone interview will actually become your affiliate manager after' x6 z* K3 y; B+ P; `- k/ S) I
you get accepted, so it's a good time to put your best food forward.5 ]3 f% G1 ^4 L9 J1 Y3 F
You might not relish at the idea of someone grilling you about your internet marketing methods over
o% ~. m% u9 ]' l. Y' \* ?$ Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:. T1 J# ~& T9 m' q8 H
What methods do you use to market offers?7 K2 a) Q4 t( [( O2 i
Do you already have a website you will be using?: x4 j9 E8 |- N: }6 k
How much is your advertising budget?! y9 I( k) ~% X. _% Q
What other networks are you a member of?! k8 P: E7 }) v( m+ H5 U. H& u/ L% F4 H
Who are your affiliate managers at these networks?- t7 K) J- t1 [: z* Q c+ T: W
Do you use social media (Facebook, twitter, etc.) to market offers?
% A& [! O" J/ K/ y$ a$ bHow much traffic can you drive?
! L% B3 ^5 T m0 i1 R jDo you have a personal recommendation from anyone who is already a member?, W3 c9 I! l# i B1 h
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ B8 }( }/ F* B( ]+ q1 Mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be& U7 Z- n# B6 C
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 Q6 V0 Q8 i9 ?5 B L& J# D2 vfor the network can be helpful.
3 u2 B5 `+ a& Z) U; ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% J! {/ q$ k `" [* Z) N' GSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ W4 Q- |& t% y- W% n* ~: v0 j
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' \" M+ F, u3 E7 R/ T1 L4 cpeople can open a lot of doors as far as networks are concerned.( A% H" g, F* w& J# k
After You Join a CPA Network
{ {5 s& s% `. U( QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ U3 @, R- Y% U/ ~) Q
and make an attempt to get to know them a little bit.- h! s4 W8 y0 J5 c7 r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! [: ~! K' a" t) D( D! }: i+ G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 m. M# ^% S# o& P4 Z% q3 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- g: P5 _/ E7 [ i/ Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" t; U# A' F3 @# `1 F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 R, V1 Y( l6 Y1 {9 q- }+ Memail.3 J; t/ s, b f+ z
For more helpful info about dealing with affiliate managers, check out:
1 @. [1 {2 q& {, K4 G9 {http://ppvplaybook.com/blog/musi ... -affiliate-manager// G" ]' o( t2 s, T8 c6 M; @
http://www.mrgreen.am/affiliate- ... iate-managers-want/! a) U4 Q: c: n$ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, D. J* m2 s3 a% N( P2 o
Set Up Web Hosting
' M% \, B; z0 o# y6 qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) T/ M6 [% G$ a3 i# f2 y- u0 S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; [$ D8 H+ L+ U' w2 d' Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 N2 f) b& s0 E& m6 N+ f6 w
whoever else is on the same server as you.
A$ v4 a1 W/ W$ Q1 [1 TSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' b) K$ u% J$ y) A0 Menough that the visitor can't close the window before your pop up is even shown. You have about 3
/ D3 j. k/ V- Z3 b' u& Gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- U. T' B5 E+ S" |! u& a' NTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% ]; u# e1 I" A8 Ehouse full of roommates (hosting customers).* t0 f& _ q! m
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 O' s% X2 @/ ~- t, P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 b8 ?/ L: M* t: s( F. Z! h2 Kfit.
0 Y; v0 G/ B8 B& N" u& ESay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. U- K! x: ~2 l) d C1 V, ?( Vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
( C& v0 a! X; Y! P; j9 ktheir food. Everyone else's food in the house has less space to take advantage of.* ~& e; w) J% x4 G# s6 Q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 N3 ^6 `' Q" Q, Y4 b/ xany type of hosting this is a bad thing, and especially while running PPV traffic.$ O# O2 g1 ~2 y% M) Y4 n
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. p& G5 T0 d$ V+ e( h8 j z# l5 Ginside the fridge to put their food, and other roommates can't come into that space. The server is& V/ o g4 u+ K& g' k" j- t
partitioned, so that each customer can only use a specific amount of resources at any given time.; m" V; Z1 ~: q8 M$ ?! X
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ _' M* { N: O5 [8 B. wbelong to you and no one else can use up those resources. This makes it possible to serve much more
' { Z# j: H o# _; e5 Wtraffic, faster.
& d' a: L7 `0 U- W7 [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! h5 i& h0 h; e* S) x
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% _ L! U$ A! a' {& G
here:
" N3 V8 V* L, Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ g" E- c4 p/ }/ o3 s" r
VPS&highlight=hosting5 n/ y! F7 u; `" Z+ R& i
Dedicated-Hosting-vs Shared-Hosting7 S4 G& O& S4 u. @/ n/ v5 h
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 [, e' \ V5 O9 aHosting...Your-thoughts
! x1 T5 X1 `4 N7 x. Q9 _7 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" t5 }% }4 ~; L1 [! ?! S& B( d( m
Hosting Providers for PPV# ^" v7 u& a4 s [, h
Beyond Hosting% k( ]0 \* q0 q N
http://beyondhosting.net/5 I8 v6 S! c% t9 d. I- E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 I% ]* e4 T" areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- M5 q4 z7 L8 H5 Z% W. [ J, Q! _direct linking with PPV. Also, these guys provide great support.7 T( I( d! m5 c' \/ p7 v6 C" c& X
Prosper202 Optimized Hosting7 E! r3 u$ N3 c; b! E
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// T) Q$ |2 s5 d O' a; T- o
CPVLab Optimized Hosting
$ l, ]" L2 O9 o4 O2 ?& w7 bhttp://beyondhosting.net/CPVLab-Hosting/+ k2 W" e0 s* J8 Q8 J
Domain Names for PPV
) X' n& N9 |- yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" M- Q, F9 x0 Bwhere you're going to host your tracking software and your landing pages if you decide to make them.% S; P- G) Z# r: x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 T3 c7 V5 g8 L5 }) bbland one is fine to start with, to host both your landing pages and tracking software. The .com,1 X0 s/ |+ s$ B5 [8 M- e6 p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) p9 H) @- ~1 w2 X4 Q& p7 I& x/ E, h0 |
term or build a whole website.
2 g0 Q5 Z5 x, x0 z% EAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 f7 u2 N" D( b7 btracking software on your domain. This is really important, because it is necessary to track your1 M9 M; U7 G1 j" x* _- |! x7 Z
conversions down to keyword level so that you can optimize your campaigns. Without proper2 C" h, p$ {' r$ s! F% D2 U
tracking, it is impossible to know what is working and what isn't.; f: h# E- s7 }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ l z. B0 \' y* N* L- t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) N' R( L* d( E, V1 S
Prosper202
. Z1 ?! B! r, X2 Whttp://prosper.tracking202.com/apps/+ _/ a2 m% v& c' p# Z: M$ t
CPV Lab. A& I' P; T5 z5 A! h6 d w- f
http://cpvlab.com/! _! [4 b' Z0 \* j
CPVLab Help Videos
9 L0 N* \" N+ K. `" x0 ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
1 u4 ^; |( Q8 c+ Z8 T7 BAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 z P9 E( g$ t, f' t) {4 Vindustry standard.! K7 O+ d% f" q! u3 r/ E r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" Y0 X! v- J8 S2 ]; i9 ~0 k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! S0 T0 s- O1 t# Egood support if you have problems with your installation.* K2 U8 U6 ]0 G$ }1 S7 y
Tracking 202
' u8 |& k5 q" K2 cTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, C: e5 O% |# O" r8 ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 }8 H: ]0 j C+ b; _$ M5 j6 W8 n
area.% x8 x1 Q& B" Y
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. m- y; D2 ]1 w9 }# P2 kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 Y) f2 s' G& E. `$ S: T. f+ M
interface, and their hosting.! r% ~9 i4 p' i+ F Q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ R0 H+ }6 r9 f+ ~3 I0 C5 b8 Uand targets which you are bidding on. Leaving this up to chance in order to save money could( d& r' u/ U* o6 Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% z: C% Y; J$ x/ x Y7 x
were using.
, K" Q7 w. [7 R2 H0 X0 ?- \! iChoose An Offer0 w1 }+ h9 f/ H+ v! Q$ U# B$ j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) R; }+ {0 E' w4 y9 w% c
Lesson on Offer Selection
6 P ?7 `" Z/ `: `# w# s& Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ x7 E. J( T, \+ m7 W6 X7 Q1 O; I! TIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; M9 v3 [" a r; m! tTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, z# @1 y1 C6 [' s9 u; X3 i- \3 }) FLeadImpact as the traffic source.3 c+ N% r7 y3 @" ]1 z9 O
Now the best way to learn how to put all of this together is to just get started. For some variation in
- o' ?) e) P) M. ~, e {* othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ l* n. v. q G fcampaign.
# n8 T" |: {4 H0 y* |) kWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. ~3 t% Y7 N8 N4 E/ Q- @2 g8 M# _
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ G5 [! z1 A; W. o, l qthat all traffic is accepted.! Z6 {% s1 E& Y, R# v7 m) K
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ h7 O9 G/ F: i4 p9 E+ J
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 Q+ z1 k* o. M. l& f+ q
get creatives like banners or images specifically for the offer.+ n- L0 v+ i9 ?/ L) ]: K8 e$ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. u$ p, o- a, G! L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! X- ]. G5 t0 e7 b3 s) a& |" Strack my keywords. Without doing this, it isn't possible to see what's converting.
) y" Z; G2 \! T( _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" V, X% f( @# ]" T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! @7 k; @3 [; N
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, O) R% H$ U* t- I$ N- _
bottom of the page:
Q/ q* H! ?& z; P! W4 J! x2 ^! o$ P" nNext, I have to cut and paste this pixel into my offer at Ads4Dough.
3 S4 W4 @5 K+ UClick on the offer → pixels → Add a new pixel and this comes up:
( ]( g+ h( Q9 L! m- T: N# k5 x7 QMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. V/ Y9 w! D# rfrom your software into the box that says 'Enter URL of image to load'.
! ~7 \8 c- H0 X4 A% \Once you do this, it should look like this:
, ]8 ?3 b5 C6 U* m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" j- q- x/ I. Q+ P2 k, T4 E
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 M4 H% _) ~) m L2 J* V9 ]8 s: Z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ C: E B. a$ Z! n" c
Prosper or CPVLab.
6 K# C/ v! d( ~% c, M
7 s. P/ ]% a A5 C( K5 e) `5 w! Y |
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