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PPV GUIDE [PPV新手入门][28页]( T- o5 b; G; s: b1 j
详细的请下载电子书！! |1 l/ V3 H2 d7 O- R, M0 E$ T
- z# i9 X/ d; R. Z
0 j- x, L5 e; _: {( |Newbie Guide" Z% ]0 e! w+ [: {) B
PPVPlaybook.com
2 C- _$ j" V" b% M% e3 lTracy Shaffer
+ |& C1 L; l3 pDavid Ford
" Z. ^5 {: c( v2 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- n3 M3 s+ X4 t2 w/ \; l( ~4 E: P* \Getting Your Mind Right to Start Affiliate Marketing# y. ` |' Q" s7 v7 h2 F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& u Q- I2 ?4 \# _+ C
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 v" m& B/ F* G$ j) t/ byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 x; j% Q5 ^; U$ [# zwith any success, these claims are laughable and far from the truth.2 Z. O0 `: ]8 P# @5 d2 W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 h$ b! |4 P$ X0 r! wflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 ]; p. Y& S: Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low0 q% Z+ d J, t$ f6 P: \3 Z
overhead.( X+ e& ?" `$ d$ C
The winners in this business are the ones with persistence when nothing works, who know there's
3 d e+ z& O" b" u- L* U3 P) Dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
L7 l$ f2 G* M. J) ]2 UThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 w( f' `5 h& l4 h1 J8 A6 ^
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 _; L: h$ N( j) C7 \1 g7 b
Most of these things happen suddenly and without warning, and they all contribute to the amazing) Q# l0 y' _0 @
learning experience available to anyone with a few hundred bucks and the ability to open an
) O. P! J9 E8 ]( `advertising account.
+ Z0 z; r4 n& L# O3 lYour competitors are willing to work at this around the clock. This isn't a push button, instant business3 a+ T n( u. {* w' \$ `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 W" l. n# q" ]& @/ n2 I" c/ G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 g( v/ Z; O' M* n- s9 J9 |
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: L6 x3 @* I- w1 {( b" `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 J8 Z( x& Q2 X% E- I% F4 R
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 r/ \! K" ?, x' _( F+ xstarted building.) _# G V- M$ z+ i6 ~$ h* H4 \
Things you need to get started:
5 h; t( g% f- N# T3 Z- `% o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( ^4 w5 |4 s* _7 H! T3 ?' j% U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 }6 A. Z% i2 C3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 F8 p* m% Y1 ]1 `0 P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; v& r g8 Q' f- g4 {3 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
- O. S4 r v1 R' Nwith PPV.
' I2 j5 n" P5 w, h) H0 y! HBasic Getting Started Definitions
- y% y1 L4 u! d4 B" j& I( a0 A; AAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 ^& t# W: p% H4 Y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# z9 J3 ^5 U5 I- s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 p% i+ j& Z2 O( I+ f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 i* \0 ]* e- _& kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- V) d* S0 ^5 ], S# l8 V" O5 preceives a commission on that product. An example would be the Amazon.com Associates program,- t" z5 ~, d/ ^0 e0 J8 `
Comission Junction or Clickbank.
0 C! X2 H# r" C& SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- r! R: R# e+ u: h+ r9 j: uan action like filling out a form, submitting their email address, signing up for a service or sometimes
. @* Y: u: d& E' a' f6 `! U4 B$ e Hbuying a product. An example would be Ads4Dough or Neverblue.
R" _& S6 v4 ]: e& M" V$ _# L$ o3 KAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 a# S2 d# J# `( t4 e6 R
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 s; j4 O# @, v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ ~# a) v- i% \9 f- p
right from the start can really help you., Q# J# N _8 ~# ?5 o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 w8 U+ t# U3 z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 s5 Y, ~$ F4 N* Y" N0 }! h8 zview, starting anywhere from .01 or .015.* @: e5 t) m" y! V: ]8 r9 o
In order to use this type of internet traffic, the affiliate can sign up with a number of different. z. Y: Y% [6 _7 U8 a' p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! Q7 y% y- U2 ^4 @
MediaTraffic, and AdOn Network.; M- M0 N/ H7 U# x5 a5 e- P. j
Don't popups get blocked by pop blocker software?
! ~6 n8 I- S. J, qNo. Popups are served in a new browser window as if the visitor had opened the new window$ |1 C0 w1 _. ]& }
themselves.
! q g$ x7 S" l9 EHow many popups get served to the visitor?1 m7 m; T/ K8 x7 A; Q
The number of popups served varies depending on the PPV network. Some pop more frequently$ K7 a$ J" y E$ l" N- s+ ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% T3 q' g0 L1 w8 f }3 ^serving this kind of advertising, so they have to toe the line between keeping their software' q* @& K3 |6 \
downloaded and still making a profit.' A" v. m8 m, [2 c/ _( \: M6 g& m
Isn't this type of software bad? Why would anyone keep it on their computer?4 O2 g" f/ s, h# Y7 J2 Q
No, this type of software doesn't harm the user's computer.
1 L! l0 O0 E% `1 l4 LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* J( A) Y" I3 K/ h4 r. ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- M7 w/ o \) v, d) b( R* `/ K8 ~- gthat they can continue to have access to the incentive.
! q& t4 d0 g! Z Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; n* T- I8 W) v4 Q7 q" |4 ~
How to Get Accepted into a CPA Network
+ T0 q/ ], W0 G5 D! Q D) q# J* eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; t3 ^- T# c; F) E# {9 o
to start looking for networks is Offervault which lists offers and lets you compare payouts across% p- X) \ {( i
different networks.5 y& B3 l7 `1 L( e. V
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 F" q# i) O# l- z% m8 rapplication and be as specific as possible about your promotion methods. Usually some time after
1 H" X3 {) [5 T: _) Breceiving your application, the company will call to interview you. The phone interview is a critical9 @8 z' n, {! o6 x6 i+ u, o& u
part of the application process, and most networks will deny your application outright if they can't get
( G( ]* [5 [4 `! u5 Ryou on the phone.: P/ d( n/ {2 Q; [" Y
Often, the person who does your phone interview will actually become your affiliate manager after
! ?$ i+ v+ P; b2 |: [& Ryou get accepted, so it's a good time to put your best food forward.$ [, q- d/ x& j+ V# W
You might not relish at the idea of someone grilling you about your internet marketing methods over' ?! E- J( w4 B- ~, `
the phone, but trust me, this part is critical. Have answers in mind for the questions:" x( }5 N3 P" u: R! o
What methods do you use to market offers?% l: F$ U: ~& I6 A: X! r
Do you already have a website you will be using?
" N( ? N" G9 `7 x* \How much is your advertising budget?- e) h' R, m5 y$ W3 o4 R8 Y
What other networks are you a member of?/ n. U# h `' Q# D
Who are your affiliate managers at these networks?
! d- p- S: M3 n7 U( G/ cDo you use social media (Facebook, twitter, etc.) to market offers?7 _5 V8 c# Q0 x/ v; |
How much traffic can you drive?
( f& ]3 p# W" W$ c5 I% ?- }Do you have a personal recommendation from anyone who is already a member?1 L# M4 A% n* ]
Once you provide satisfactory answers to these questions, the network will approve or deny your- x5 I" y6 F' ?3 J1 y. |
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 G" P( `6 U ~8 zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate2 Y' p" _ X% I1 _9 g: i! T
for the network can be helpful.
+ O. ]8 \" P9 D% W/ N& lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 o6 r3 a) q0 L$ \2 g- G8 D- xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 H3 K# y+ Y2 b; i$ U! j4 w6 S
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ M# M" T# ] x# n9 U* I
people can open a lot of doors as far as networks are concerned.
' U! i3 m6 C, X. }+ o: \( cAfter You Join a CPA Network# m( h% S% U/ W! S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" j5 Q8 d' Q' H3 p; U* N9 l
and make an attempt to get to know them a little bit.
% G+ |) f# d* O' FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" s6 h9 s! y/ B& B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 O1 d* h* F4 v& Z T6 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
L5 n" t5 U& q2 l" F" z' g2 Clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& z/ b. _: Q# Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ v! h. k, o0 I4 ^; lemail.
/ F" U5 \2 Q2 j+ T& l' y% B; qFor more helpful info about dealing with affiliate managers, check out: B5 {* P; w, n
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ B0 h9 C# h i$ u; s$ u) K- ^1 xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
E. o8 t9 Z; D* j8 Z" d$ O" v* m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; [$ m: I% v& Z7 V8 s" \# y; }Set Up Web Hosting5 t/ Z9 A) J9 _) w e5 ?. C* z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# k( P( p& Z- H! E6 `4 [3 cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 g8 x* X: K+ ]) Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 G# c& ^$ n3 Jwhoever else is on the same server as you.5 J) E+ Q9 P0 i- _. W4 p+ V% q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# e3 w9 r* s: e9 z+ B' M, V4 P9 p
enough that the visitor can't close the window before your pop up is even shown. You have about 3
& I8 S( T k, T! Lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 [( `3 S+ N* |6 t, y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 f$ b, W0 P% t& L# s) [2 d2 dhouse full of roommates (hosting customers).
, E6 q9 l* }7 Z2 eIn shared hosting, this is like having roommates where everyone has no specific designated area inside0 e# B( q# a* B2 x% x* q# m
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 W+ @$ J) m! P( |% cfit.5 i2 k0 M( I# R- H* F a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& B4 v0 b4 ]6 }$ |the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 Y! a8 K+ |: S" k! L1 G9 X U
their food. Everyone else's food in the house has less space to take advantage of.0 c( |6 l1 Y; ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- `; ^' ^7 [# B' J6 {# @
any type of hosting this is a bad thing, and especially while running PPV traffic.5 z7 ~& o" ?( Q; g6 n* _* |. p7 m
In the case of a virtual private server (VPS), everyone in the house has their own designated space" Y+ G; H0 a' P- e3 T' t5 J
inside the fridge to put their food, and other roommates can't come into that space. The server is' j r( H6 v3 X, W7 O% E7 b
partitioned, so that each customer can only use a specific amount of resources at any given time.5 S5 M) b; O# v/ d7 _0 f, C B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& D# q. Y& B, `- C6 E
belong to you and no one else can use up those resources. This makes it possible to serve much more
- b+ A. V" o- }" Q- _- ^- N* F6 Ctraffic, faster./ n( C, j0 t, J. E' y! f6 _. N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: I# B, b: F/ w+ v' @Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. `6 q5 ^' A! d, \
here:* ?, a1 k: i% P% @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 W, H) R W. A/ kVPS&highlight=hosting
- v0 x8 r7 h' w: lDedicated-Hosting-vs Shared-Hosting) G4 \! l( r# Y+ ^) d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 }/ _/ a$ _4 L8 y( Q- F
Hosting...Your-thoughts
0 D" y( N* @1 Q& k! F# v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, S2 e, Q' ?9 d1 g4 W7 t Q
Hosting Providers for PPV
) A' A+ _/ \5 Z% t6 A7 jBeyond Hosting
, Y; v9 {: [, A1 V) ]( l! i5 o7 fhttp://beyondhosting.net/" H2 a# f4 Z6 ?" P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ N1 X/ b- B6 i a0 Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) p* O0 p2 T1 l7 K3 L- _6 Pdirect linking with PPV. Also, these guys provide great support.+ {( A6 y! W/ c& p( M" Q
Prosper202 Optimized Hosting
1 l! _) t# U+ d& |5 ?$ k6 ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ u. p, M1 C: K) ~6 X
CPVLab Optimized Hosting u; o! C: ]7 |* A# [4 V8 y! O
http://beyondhosting.net/CPVLab-Hosting/
( ]5 c, ]" z% t- R: w& O. y! F cDomain Names for PPV* A+ \6 k; D1 \; R5 ?* T9 C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 _+ K5 J. X. cwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ J4 V8 v8 j6 C& h# yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 ^1 v3 e1 s$ q4 xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ ^( H( [! I- J8 y! M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 c1 [7 |+ K: B
term or build a whole website.
; n6 P- M2 t; d% VAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. h( j; j0 y" l/ w4 {- ?4 v3 ntracking software on your domain. This is really important, because it is necessary to track your; Z0 r" f( o; F {1 [: H
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 b+ I- V6 Y: h& e! b% Ctracking, it is impossible to know what is working and what isn't.
2 F0 _7 h+ E; V7 `9 c4 yTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 P( t K; e7 [
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: _: m8 y4 {( b8 E4 K8 }
Prosper202 b- I+ j5 ?0 }+ S n* d" a$ r8 X! F
http://prosper.tracking202.com/apps/
. V. _8 J5 B- Y6 W w8 D8 nCPV Lab1 e: F1 G; H' F" N5 u6 U4 K
http://cpvlab.com/) @$ Q+ L4 u; Q9 o: ^
CPVLab Help Videos
1 m* V' i8 F, o; B6 p1 Ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
- {' N9 @: V+ h8 a+ TAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 J( O% p7 D+ V0 y
industry standard.8 h/ _! [2 Y4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& V% H* c& d# RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) H7 o0 H$ X1 c M% Igood support if you have problems with your installation.* d$ ]/ |# E. |) V0 i, ~
Tracking 2027 f' U3 G, S$ b+ S" L( E$ N
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 ~1 T% Z7 i5 y$ R9 ?campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
V( f) ]9 k* n- P7 a/ e! u; J5 Harea.5 j8 @8 f4 y g" n
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 A! y: D' F; I ]- U" J6 Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. F* J" R7 h/ G# g
interface, and their hosting.; j, I3 r% |$ y( M W4 d; k& r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, c5 X; d, \3 K4 I4 J2 l: _( n
and targets which you are bidding on. Leaving this up to chance in order to save money could C( O; }4 F0 G9 L* R3 [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. x$ I- x9 o& `6 x3 f+ s
were using." B9 b' Y- d7 P$ C: i. S
Choose An Offer
4 h: c6 [! @5 D0 v4 Y- R5 Y$ RNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% C, M! T8 K' ~
Lesson on Offer Selection2 F5 o+ a/ h) U1 r% J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, o9 Q# }, ]# j4 y; [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& ^; f& o( b h0 k. y8 d. D QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 i) F" C) y7 o" a$ L' X1 [LeadImpact as the traffic source.' x2 P$ m2 R# y' z: P6 S
Now the best way to learn how to put all of this together is to just get started. For some variation in
# l m- j) C6 G2 b' t- Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' O/ [ C" h% g) U
campaign.
% c9 A6 o: r8 UWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 o+ Z# L: D* `' y0 U7 t2 |, x
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; m! o2 J& m% H% t% h$ T
that all traffic is accepted.2 @; Y2 F( Z( l3 i
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. w; K: d8 E0 P0 r; n
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* ~7 O& L$ h# a( h) @* a4 u1 m
get creatives like banners or images specifically for the offer.
# D1 s }6 Y& k2 X- x" `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 l) S, _1 a; W. W) V) }
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 Z/ Y: i+ k, A# ]
track my keywords. Without doing this, it isn't possible to see what's converting.
* [/ v9 }; r) O( DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- X6 V6 ?# U \2 V: q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 P+ J9 \6 ~9 Z0 I, HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 j7 `2 ~ @7 D
bottom of the page:
# O2 N7 l4 x+ A! b6 MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
, @9 O" E5 a* C0 H# J' V* xClick on the offer → pixels → Add a new pixel and this comes up:- |8 R0 }& E/ M0 M8 q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" P. Y+ X, F, @3 k% a2 I6 jfrom your software into the box that says 'Enter URL of image to load'.
8 z1 c! \8 K7 UOnce you do this, it should look like this:
' w# a& g2 O5 A: J( v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 ?8 }0 w3 X* SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 n# v' m' h) a: ]1 s
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& o( S1 B7 S4 y6 QProsper or CPVLab. |$ `9 t( c; S4 D% d* N. ^) Y6 f9 y
% ~/ t4 Y b3 @+ H4 g9 p- v) q |
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