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PPV GUIDE [PPV新手入门][28页]
: k' P8 J) ^8 _( b* q详细的请下载电子书！, V4 k* f/ ]' U6 E
& V0 t5 [3 \: T0 F: j0 R5 ~* }/ W2 j2 [
Newbie Guide
+ {" H+ I; f9 n/ b+ p# xPPVPlaybook.com
0 [2 s- [) Z, U3 U+ dTracy Shaffer! D; n" v, o0 g* w/ Y9 @- y3 y+ e9 H
David Ford
0 b# Q P/ W2 A0 M0 z2 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 g7 r4 N- I' ~8 d* IGetting Your Mind Right to Start Affiliate Marketing
# K, F9 P0 X4 V( |9 G$ _The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# L7 z" U( @4 B! y# I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
K3 M9 q" j' m+ p1 h1 lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, h9 p+ c, D2 dwith any success, these claims are laughable and far from the truth.1 ^7 n7 [8 l; n" U* O# }2 q, Q1 K7 `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) k# g, J0 Y, i" W/ [flow management. The main benefits are the low barrier to entry compared to other businesses, and
. p8 X- e) d1 r$ E# athe ability for a marketer to be a one person shop and make an incredible amount of money with low1 W0 M5 l2 F6 ?8 s: D% o1 @
overhead.: ]0 U1 e5 w- `) N
The winners in this business are the ones with persistence when nothing works, who know there's: [- H+ U) P/ R9 G6 v1 o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# u8 b) F* ^) P: W0 e" JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ Y+ Z( m6 F6 w6 G% Y; o% hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# s4 A0 {6 u. W
Most of these things happen suddenly and without warning, and they all contribute to the amazing l; z) b& }, m1 h1 B
learning experience available to anyone with a few hundred bucks and the ability to open an' k- G5 r( a. `# O \3 o7 k$ \7 U4 W& r
advertising account.* Y- g* x8 s7 ~1 D3 X+ c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, C5 ^9 |/ X! R8 q" Ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 c6 k6 w. ^3 u0 vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: b' H9 B; {; V \& P, vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 k1 d! t+ e; I n; [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' ]* ]! G4 P& E: j, r$ @started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% y' p6 i2 u% }! x, E" i* O X) Gstarted building.% N$ w" R, l1 f* o! {; w& j
Things you need to get started:
' j c c% [ R1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 ]" T5 ?6 a! u- \, V* O3 E2 D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 r+ C0 k5 x* ^0 v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): B% w: ?9 Y/ U
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% [; w1 f9 i: }8 f$ kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ f5 `7 r2 f- ~: Vwith PPV.
* d0 A2 P) `1 F* z. _4 i8 X' PBasic Getting Started Definitions
5 b! `) E* |1 c) d# W. ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 d2 a0 T1 r; d8 D/ R/ l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ _9 n. D9 z6 u" y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) J, b9 j* d; N0 h( dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 u+ D: r6 _" o: B* l c; cCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
q" A7 z1 N& A# J* oreceives a commission on that product. An example would be the Amazon.com Associates program,+ i( F/ R6 l( ~) s2 |
Comission Junction or Clickbank.6 ?8 ~$ ^: T1 _. W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 a- z h8 L$ O' J
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: i( ?4 n% J! A. wbuying a product. An example would be Ads4Dough or Neverblue.
; I! _2 a+ M. w9 E8 @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 H4 M' V% u. z4 m ?6 ^/ \account, getting the affiliate approved for offers, bumping payouts and just about everything else( U. ?8 C, c7 w( d' V. D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ k$ {* c6 A; m$ {! t+ _/ I
right from the start can really help you.
* l. t0 w/ h" u2 D- H9 e" UPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 S- A E1 \- g; X6 A! {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ _' S' j' R5 z) ?
view, starting anywhere from .01 or .015.
! m' P8 E7 P7 X1 jIn order to use this type of internet traffic, the affiliate can sign up with a number of different1 r) k# i9 U% q; d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 C5 j) r e# D2 g/ ?5 uMediaTraffic, and AdOn Network.# {7 c/ I$ x8 ~7 b
Don't popups get blocked by pop blocker software?9 M) `& P4 c6 u, v
No. Popups are served in a new browser window as if the visitor had opened the new window! R3 ]& a8 K( U6 u+ V9 f: w I
themselves.) Y$ h2 m4 x: P0 k* K& b
How many popups get served to the visitor?& ]7 P/ i" ?4 o
The number of popups served varies depending on the PPV network. Some pop more frequently
) b! w) B6 X; u& j7 P( {9 `# m(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- I5 Y: `( O; ~; I; t3 J7 s; V
serving this kind of advertising, so they have to toe the line between keeping their software
. k. K' B- X' wdownloaded and still making a profit.
2 m* o0 u& m( ~Isn't this type of software bad? Why would anyone keep it on their computer?
' e l) \ q& j! H6 ]No, this type of software doesn't harm the user's computer.
0 D* y ~* W8 o" b% {6 R- mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 ?* ?8 V% k* e5 t. r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 m1 a6 X- n) A9 u) {that they can continue to have access to the incentive.
. D: h2 r0 b `4 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 v- [& Q" b l; s* L
How to Get Accepted into a CPA Network
6 R4 R; Q6 C/ F7 g" o7 _In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 r2 \) d. l2 J' O+ vto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 N( k# f8 ]/ V! Q9 ^, Rdifferent networks.
/ R* ? E4 `; A/ vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' \6 ~, y+ R0 I: q: napplication and be as specific as possible about your promotion methods. Usually some time after
* h1 w" v2 a% f ~3 xreceiving your application, the company will call to interview you. The phone interview is a critical
1 G! x; c( d' ~8 p$ L4 f! apart of the application process, and most networks will deny your application outright if they can't get
; [* J* D; Y2 Z0 F3 Hyou on the phone.
l2 b9 d1 D3 \6 N. uOften, the person who does your phone interview will actually become your affiliate manager after
! y! Y; s; |. [' J' B& jyou get accepted, so it's a good time to put your best food forward.5 ~* h4 X" V! n
You might not relish at the idea of someone grilling you about your internet marketing methods over9 Q9 m; ]9 F' z: Y. Z2 {
the phone, but trust me, this part is critical. Have answers in mind for the questions:# u& E; o: g' [/ r) m
What methods do you use to market offers?9 j7 L) `2 p! N. ?6 R1 I7 ~6 l+ d
Do you already have a website you will be using?1 d* ?7 P; x* ~( p4 Y) l# J
How much is your advertising budget?$ r9 `3 r5 j" K& c' Y
What other networks are you a member of?" Y% v m3 n+ S$ @- v V8 `
Who are your affiliate managers at these networks?7 h& T& ^4 ]0 f& i' h: A* \% P
Do you use social media (Facebook, twitter, etc.) to market offers?
* U' V' E0 S0 G- w2 ~! U, x6 nHow much traffic can you drive?
% b5 u$ N0 d7 W' I) M! s$ e2 PDo you have a personal recommendation from anyone who is already a member?
* H9 q2 k' g" h& R [; _Once you provide satisfactory answers to these questions, the network will approve or deny your
9 l! z2 N/ E- n: Y$ v6 S( d1 A( Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be1 d, w! _% L) L3 u+ j1 \
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ e# [/ e; N8 w' {# T5 ^
for the network can be helpful.: P" j3 q! H6 K, |# ?1 I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% x7 F4 W* c2 e3 ~2 A. @+ |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* X9 `% r! Y( c% G4 U1 H* Z( m
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 O$ Y" }9 r# @2 r
people can open a lot of doors as far as networks are concerned.% o5 v! |" I9 B3 y; ?5 i I* N
After You Join a CPA Network
9 ^5 ^; @4 `1 C! [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 y" y+ N9 D+ e: C( r9 nand make an attempt to get to know them a little bit.7 j( g! k S D$ s4 a% m0 I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 I7 k6 C8 A( h7 I% _: c6 P
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ _9 b2 R: j: ?* ^+ v# o+ E+ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 E9 ?2 s& D- X' r3 B) E& }5 C" alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! r: j9 [4 `' S7 ]bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 I6 K3 e: D! `
email." J% I# F/ J: Q* N# l
For more helpful info about dealing with affiliate managers, check out:
+ i2 W1 S' H. f9 e5 }6 x: X9 Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) u; I* t$ L" c9 i: E: j: u! y
http://www.mrgreen.am/affiliate- ... iate-managers-want/& y& S8 l2 l0 [& V# t& \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% k; F. |* F- R4 \
Set Up Web Hosting7 g H% v( n: R5 |; [$ X9 H f. x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- z2 n4 ?5 h! s& S! Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared& }2 N1 Y, k' S
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ w8 C8 M" c! A! X6 Z. u" N2 uwhoever else is on the same server as you.# H1 R: _; z& N
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' q( W0 t8 R3 p4 I/ n5 Uenough that the visitor can't close the window before your pop up is even shown. You have about 3. u$ k9 v) G- K2 {5 c
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 x1 ?5 ]% q* B4 N/ gTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; f5 w, M. W$ g# V
house full of roommates (hosting customers).
7 y- T4 p& n, ]3 {1 D, c6 Q3 _In shared hosting, this is like having roommates where everyone has no specific designated area inside
. j1 [( u0 m/ ` N& `the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 Y; D0 ]8 N P3 o- Vfit.
# v" ~! y4 z4 E7 ]+ k6 _) G6 N; hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than" F% u0 ?9 }3 ^* l) ]# e" s$ O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
. W0 @3 Q8 n2 o7 itheir food. Everyone else's food in the house has less space to take advantage of./ P5 J4 `2 C. q$ ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 {6 \' A9 [4 [( u- ?
any type of hosting this is a bad thing, and especially while running PPV traffic.; {. {/ |. j Y
In the case of a virtual private server (VPS), everyone in the house has their own designated space) V; P/ c/ y$ a( h. [3 e0 K
inside the fridge to put their food, and other roommates can't come into that space. The server is
a# g% |+ m5 L m q# h' K- Opartitioned, so that each customer can only use a specific amount of resources at any given time.1 C- Q- J8 d2 m7 s) Z; `7 c9 j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% Y+ y# w( y$ y9 ]
belong to you and no one else can use up those resources. This makes it possible to serve much more
# V) v9 M+ _9 U: \6 t2 f& }traffic, faster.# v p0 V/ K8 a6 a
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" G$ p1 k, ~" k+ S/ x6 VAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* t) l/ y; v! ~. J) g
here:" U) b/ u( M: K. Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% n( D* |* Z o/ o
VPS&highlight=hosting
+ b- \; e7 a+ T, e, q/ ~' RDedicated-Hosting-vs Shared-Hosting
v/ D! e$ o# x" _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ o/ a+ i! B6 CHosting...Your-thoughts
7 u4 H$ P1 V, e4 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& G t4 S6 f) E' NHosting Providers for PPV
* n* h* `2 a l& U$ f0 h- EBeyond Hosting% Q3 g- H8 E, B, t7 G' Y4 ^
http://beyondhosting.net/& p) w9 v) A$ R6 `6 ]8 Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! H" X2 N- \- i2 j p+ C2 X Z/ k
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 U# F# H6 `% n$ }0 Y
direct linking with PPV. Also, these guys provide great support.
; @+ [0 R- Q1 h$ ]+ oProsper202 Optimized Hosting
' v+ [* C8 T% k Rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! e" `7 ~; d' \
CPVLab Optimized Hosting
9 K0 c E6 N6 ?# K) F6 Ohttp://beyondhosting.net/CPVLab-Hosting/
6 R+ c0 ?8 b7 h" \0 L q+ `( mDomain Names for PPV
" T# D1 t1 w5 u! JOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; \6 s! e0 _# [where you're going to host your tracking software and your landing pages if you decide to make them.. a7 I$ |3 B- X+ v; c
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( {+ H1 s! n( A1 N* O; x
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 Q# s( ?% R7 r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! F- c9 W1 X) V
term or build a whole website.
, ]( n- C7 t" Q# ~6 \/ F1 g3 Q2 @After you buy hosting, a domain and get those all attached to each other, the next step is to install& p6 y' E6 ~" v. M- o' K
tracking software on your domain. This is really important, because it is necessary to track your
1 U( f; w" }- q1 h% x3 Kconversions down to keyword level so that you can optimize your campaigns. Without proper
1 K. U8 {. N% z7 w( ftracking, it is impossible to know what is working and what isn't." m4 h |2 l) B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 d! z5 z- P8 l& [( K3 s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 I8 m8 b0 F6 t$ N* }* zProsper2029 a" o6 S) X/ e! T* W: r$ G1 ~
http://prosper.tracking202.com/apps/
: m1 I3 R. M2 ^/ W/ i4 k' Y! [$ QCPV Lab! p) Y9 o* L; q4 F6 M+ B: Z
http://cpvlab.com/% P" A8 i2 V& J3 ^. ?* Q
CPVLab Help Videos- V4 n8 O* K; w0 E$ T% @
http://ppvlab.com/oweiw/oiurw/vdm.htm1 Q2 G7 u+ d; D5 j3 {# h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' {2 q. G) Y$ O
industry standard.1 T' }) A) @/ V8 e6 O9 p$ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. Q+ b$ ^5 K) d5 k) a' E9 `; lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& u8 R, K; l/ M% H1 M$ Y0 y7 V( A
good support if you have problems with your installation.0 {$ y3 J, \. a) o q/ _3 s) I
Tracking 2022 @2 y" O' {2 \( p7 X2 F k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( b# G$ q* B- Q1 q4 ^5 S
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) U1 a$ b7 I; { karea.- `2 N( I9 {% S0 w2 Z" p
If you choose this option, keep in mind that your tracking software, one of the most important parts of O$ \! }+ H: D* P5 ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 `' b) N: ^' _# L: Xinterface, and their hosting.
6 I; ^4 I1 X) x: S& p$ H3 gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* l7 s' ^7 N. t# n: z* d
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ D8 R7 @% e# z& Mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 T% G" L/ h& ^8 pwere using.2 o) H( I- P; l
Choose An Offer) u- c1 T5 l1 U7 K4 f1 L) u B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 `1 y, X/ x4 ULesson on Offer Selection
0 I T7 L; y( `http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 z1 x, j' P, d( B- G0 Q$ n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. d4 \* y1 j+ Z5 w
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* N4 p6 [9 k: OLeadImpact as the traffic source.) l. b- g7 k% q; D6 r# Z& r6 z
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 ^# V a8 f( A6 e# Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" t* C9 S/ O' {/ J! i+ o
campaign.) w1 B+ o; z; G# ?' ^% i; _7 h+ M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 M- S. C' s5 a0 o! N; m+ [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says D: o, q7 p! u4 E4 n7 b; r
that all traffic is accepted.
3 M0 Q0 M1 H7 t5 c/ _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 X: r0 B) @3 C. ~0 TThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 g# u9 i2 ?, \2 _
get creatives like banners or images specifically for the offer.
& l: {" R. I8 t8 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 r y8 o) b5 \ C8 B8 o7 n' A
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ ~9 V: `( M6 A- p' ltrack my keywords. Without doing this, it isn't possible to see what's converting.
7 ^! k( M& q2 M, IIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% ^4 l; d; P- ?$ x m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) Y7 E; I [" W/ ]+ [$ d! y+ t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the k0 W0 b6 `9 w0 z$ `! w( y
bottom of the page:
- v1 G# M% M/ K$ ]0 LNext, I have to cut and paste this pixel into my offer at Ads4Dough.
3 l: R, o. p% IClick on the offer → pixels → Add a new pixel and this comes up:
2 q( t e% X$ k+ `. B# tMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ b, X1 n/ j; u6 e$ K7 Rfrom your software into the box that says 'Enter URL of image to load'.
6 A2 H" x! } o/ p& UOnce you do this, it should look like this:0 x4 C" H) X8 d2 ]; q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 B% P O0 g# A+ x% u* y n& b
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 C# _ g( D5 q, x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- m4 e& }, X, ?
Prosper or CPVLab.7 H5 _1 i+ z t4 a: L; Y! a
5 |3 O; Z0 x1 r
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发表于 2012-12-27 18:47:17
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