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PPV GUIDE [PPV新手入门][28页]
# c" B1 S5 x% v详细的请下载电子书！
& C4 c2 K/ N* p- A/ y# V t7 e ^5 X
( v/ F" o+ |2 B, s) tNewbie Guide
; C; v- p- s9 |; Y" ^7 \PPVPlaybook.com p5 }; f7 g2 k, J. E
Tracy Shaffer; a k: A/ k4 Y5 J7 ~# \) {' C' J
David Ford
3 J' m! M$ z* A8 \& X+ ?: B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; m: D# w1 V; Y( a3 MGetting Your Mind Right to Start Affiliate Marketing
7 k: v. J; @& K- W* bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ r; x+ Y! J0 X$ O8 P) O2 v0 ?% Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- V. g- B# S5 a& [. O- Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ Q! d5 |; S8 \ \
with any success, these claims are laughable and far from the truth.1 h5 B+ R" a2 a$ u! G/ F: a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ n4 h7 D5 T! F7 C) D# \+ fflow management. The main benefits are the low barrier to entry compared to other businesses, and+ r6 c# P( M* M2 Y: x1 h
the ability for a marketer to be a one person shop and make an incredible amount of money with low) Y- b5 E$ T0 f8 [9 ~, b6 z
overhead.7 Q6 H7 Y" x; x, a
The winners in this business are the ones with persistence when nothing works, who know there's1 \2 i' z" M$ n5 H8 ?
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., B( ]% f' D! x* q% T
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 W. s) v, @" N7 a; u: U' astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" z/ \. ^* x+ H, PMost of these things happen suddenly and without warning, and they all contribute to the amazing
, W- A, d+ Q) B; _8 u7 o I xlearning experience available to anyone with a few hundred bucks and the ability to open an5 B3 A6 L; h6 \2 O# h" w
advertising account.1 V+ C9 K6 F9 ~0 n' j+ Q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. ^+ f0 D) v6 x( G Q4 xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" ?; B& P, X* a# S; t: |. {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ q1 ^( u+ ~1 Y8 U
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 u2 D; ], F6 k2 {0 P1 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' j4 j) S5 G0 R7 w2 D" a! `+ Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* D) O5 \5 H/ o7 A) g0 ]6 w( i
started building.
& K# z" i: k7 m: a) Y E3 [Things you need to get started:
9 o6 a; Y" G: E% N: v% H9 ^/ E/ M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), e8 b4 ?" q# u5 ` U3 |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) `" K4 p/ V/ C8 X; j7 P m, P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! j* _" E' ]. `( S5 q& p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( r4 A0 r$ D+ _0 \$ u# Z: ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 e3 P; N3 h2 k8 j% V& cwith PPV.7 D% ]: y# a' Y; E/ u
Basic Getting Started Definitions; y; D4 D! w6 h. |* M4 a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% K$ S8 t/ w% \; U! }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 i# G3 e6 ~( z4 `0 x! r* u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; z3 J4 [. x- btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ a- {$ o1 ?) V2 r' w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. l. ^: y- }3 I; breceives a commission on that product. An example would be the Amazon.com Associates program,
: h* K! p- M5 h& eComission Junction or Clickbank.
- G1 S4 K) _+ \7 ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 L2 j% ^9 [3 p8 I
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% s6 t4 D, N9 s0 Pbuying a product. An example would be Ads4Dough or Neverblue.
0 V9 t1 M# W% g; Z0 eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! e4 a6 |$ b$ ]account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 |4 O& u" I) {' P8 K4 Q; Hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 @- z X2 E' \( s3 ?
right from the start can really help you.$ M$ i" \9 N# D5 k/ U7 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
N% Y( J, ?: E( b5 Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per k$ r, D) x, {2 j: T6 ]1 N
view, starting anywhere from .01 or .015.
0 | H6 l/ S3 @' X+ g+ p( Q- C; @In order to use this type of internet traffic, the affiliate can sign up with a number of different+ G8 o# F$ Q) y5 C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ v$ Q0 V2 N9 n* I0 Z' KMediaTraffic, and AdOn Network.
2 t5 @" J5 O6 c8 uDon't popups get blocked by pop blocker software?0 N8 q- B' @6 O7 T, }1 L
No. Popups are served in a new browser window as if the visitor had opened the new window) y( }9 c5 i5 I- c" T6 ~( I
themselves.
3 r C5 w) m7 Q$ O6 l+ x9 j+ _How many popups get served to the visitor?
' J" E) X! X: A8 N/ ~The number of popups served varies depending on the PPV network. Some pop more frequently
& v5 C: k7 Y# ?9 s8 u6 k7 I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 U. z) c; f( \' ^5 x. Eserving this kind of advertising, so they have to toe the line between keeping their software
& O' |$ D; ^' y) U- i; mdownloaded and still making a profit.
j5 G( J& t. i. oIsn't this type of software bad? Why would anyone keep it on their computer?
! e6 t; `: A" c# D$ R, aNo, this type of software doesn't harm the user's computer.9 ]2 u6 g4 b2 r# x1 }8 ~! ~3 W5 s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& y- f& w7 C+ Z1 S5 s( l5 Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 i3 S# O* x6 y* c- f
that they can continue to have access to the incentive.
/ s) f2 P, K2 Y' w/ l6 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) v, U. v+ q, ]* s% v
How to Get Accepted into a CPA Network' E3 l7 d3 _+ R4 t, V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 R4 n P! s7 Z0 E4 hto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ K3 ?" k/ `% ^5 S; odifferent networks.
' e8 X: D: u. N" n( I- y) JOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# A7 \# r$ `( o/ Y2 v& T; _5 c# }/ zapplication and be as specific as possible about your promotion methods. Usually some time after8 _+ D. J* u( c+ n/ I
receiving your application, the company will call to interview you. The phone interview is a critical
3 G! {) U/ l1 E5 A! e; Jpart of the application process, and most networks will deny your application outright if they can't get
, L3 n6 H& E5 l V1 A2 }) Tyou on the phone./ T' V& ] m6 C q6 t* C
Often, the person who does your phone interview will actually become your affiliate manager after
+ j1 q1 A. f! I" {$ {0 nyou get accepted, so it's a good time to put your best food forward.
' C, O( J4 k* S# p; A1 W. AYou might not relish at the idea of someone grilling you about your internet marketing methods over
( y) Q% ?4 k* P9 j: V- m5 Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* L8 ^4 e( z* c6 P+ a6 |What methods do you use to market offers?+ b9 A6 \% q9 i6 n
Do you already have a website you will be using?# c- t, ]4 M. P. j
How much is your advertising budget?3 j5 {7 |4 W c$ O7 h
What other networks are you a member of?+ p, B8 R. V/ u
Who are your affiliate managers at these networks?
- q! f& u( C0 t. l& G, n" }Do you use social media (Facebook, twitter, etc.) to market offers?
7 R: c3 ~" N! vHow much traffic can you drive?! I( S; }( _+ v/ l, j, `1 {
Do you have a personal recommendation from anyone who is already a member?
0 H6 b3 H- `* S# H: M9 F2 P. GOnce you provide satisfactory answers to these questions, the network will approve or deny your5 I4 k. ]* c; ]/ M5 }
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 a: S; R: X" e* N9 Upersistent. Also, getting a personal recommendation from someone who is already an active affiliate' V( C) l# y1 M! }* q
for the network can be helpful.1 a* L$ [3 ]* U: R( ` }5 u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ A7 B4 p* H |3 X& |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ G1 C6 Y; S/ z- i1 `: W$ qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 q c$ B& D8 l0 }# M
people can open a lot of doors as far as networks are concerned.4 x5 j H' a( d3 V1 p' L
After You Join a CPA Network
5 K" A( w2 k9 TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 l) _$ V8 }9 O( B I& A
and make an attempt to get to know them a little bit.
1 f& e$ C: J# ~' v3 F/ h) d0 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ]7 A, f9 K z3 ^& G9 s. Q& }1 mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& B1 ~) |" @3 v( j' s, I+ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, @. @* _" l& \1 d, Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
E* W* ?6 w; b' \( P! J, Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 A& M- E; e: y5 temail.* m5 {1 u/ R) g; V
For more helpful info about dealing with affiliate managers, check out:
) T. ?% g2 i5 u- [7 c% bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( g/ P- ~! ]+ p' bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/- }$ q2 n! A; t! K' j0 p3 s( @3 S) y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( j' j9 E: L9 @
Set Up Web Hosting
, g, X% q4 t+ ]0 P2 h' mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
r: B/ N# ^# q) F6 ?8 t6 ]about internet hosting. In general, you get what you pay for with hosting. When you use a shared
h( O7 U) k7 N4 D$ [5 U& Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; N+ @, ?) c5 y( i" h
whoever else is on the same server as you.
r. P1 C5 A, w: N' f" YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ ~ P* A' l1 Z& [/ X* Yenough that the visitor can't close the window before your pop up is even shown. You have about 38 W) {" T3 ], A( ]" f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 I/ `2 l% T0 F, Y2 N8 T, Y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ H+ u9 s% E6 r5 {( z0 D
house full of roommates (hosting customers).7 A5 Z, C( f. Q! K8 [: ]
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" w4 V0 e, e Q% }7 N: t1 Cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will" w; X- W: \! H1 t9 o# I
fit.! k. y7 a" h: _9 Z, B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& W J' `3 a% Y; z0 B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 V1 w! x& f4 r7 E2 _: p( r9 J
their food. Everyone else's food in the house has less space to take advantage of.7 O* `- ? t! Y- s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ `2 G8 V- }* {
any type of hosting this is a bad thing, and especially while running PPV traffic.
1 T$ K, y& w" I/ tIn the case of a virtual private server (VPS), everyone in the house has their own designated space8 b0 w: L0 l. q
inside the fridge to put their food, and other roommates can't come into that space. The server is2 m0 I, \ N7 b( i$ S [
partitioned, so that each customer can only use a specific amount of resources at any given time.
: f0 E# l3 R# q! H* UA dedicated server would be like having the whole fridge to yourself. All of the server's resources0 B& L0 z f) Q7 a8 L
belong to you and no one else can use up those resources. This makes it possible to serve much more: Z; A9 R$ v2 d( f9 v# n; P6 _' ~
traffic, faster.
7 Y+ ^! ~4 R/ g8 W5 ?2 \& CAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
b; u" M9 ]7 h% c# \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ U3 w( w6 A' L; I6 J7 J2 h
here:! h9 Q, [1 l) N5 I" C( W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 F/ m: H B, w1 ^+ G0 n
VPS&highlight=hosting6 V0 r$ E4 B* r5 }5 }& v" v' d
Dedicated-Hosting-vs Shared-Hosting
6 j1 Z) v- s0 O$ lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* C0 I/ v) O; c7 m( x
Hosting...Your-thoughts6 ]% w. q/ N# F( O% O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* x. y$ C' J2 W5 Z' N2 {Hosting Providers for PPV
, J* U. G1 f: dBeyond Hosting
3 n# O* a6 T0 w9 v5 Y- bhttp://beyondhosting.net/' v) e G$ A6 v+ W7 ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- ?8 |: T) f# b0 h7 [receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! j, n M- F% V0 _4 F% _3 idirect linking with PPV. Also, these guys provide great support.
! u; j; I5 {# P/ O7 A4 CProsper202 Optimized Hosting
6 } ]; g6 W5 `: a( Y" ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 i/ n6 d5 M0 A* ]1 RCPVLab Optimized Hosting
x2 W% w8 o0 Qhttp://beyondhosting.net/CPVLab-Hosting/
8 N" E% L% e8 H! Z* a; IDomain Names for PPV6 V$ Z/ x5 z+ a3 o8 L- V7 `+ C' y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ G; `4 ?# _% |( F: L% E8 f6 d) Kwhere you're going to host your tracking software and your landing pages if you decide to make them.- o$ X8 V+ Q0 s; o
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& t: }1 ~ T7 g+ ?. d
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" p7 x% U& j( u" f.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; S; }4 K2 a, x+ Q" }
term or build a whole website.& G0 \( V$ V$ l+ Y5 M [/ m
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 d( b' W7 y- g* s+ A
tracking software on your domain. This is really important, because it is necessary to track your8 z$ p" x1 j# \; Y9 {: E, p, q: w. U
conversions down to keyword level so that you can optimize your campaigns. Without proper1 C, {! q4 u$ \) s
tracking, it is impossible to know what is working and what isn't.- e. w/ r+ P' ]+ h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 Q& Q) J6 U/ H% R! J0 B
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' N( P; l8 Y# ]- z j6 d5 r4 \Prosper202
1 Q9 P6 J2 _( h, |http://prosper.tracking202.com/apps/! U: H0 A" K% N6 B8 I0 q7 H( X$ _
CPV Lab
# @8 r( U5 M- |5 Whttp://cpvlab.com/' @- @+ k. V4 I( i$ _4 D1 E
CPVLab Help Videos/ R/ n, F7 _0 L9 o9 Q/ O* h2 \
http://ppvlab.com/oweiw/oiurw/vdm.htm
- ` E3 X. C2 c" JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% U/ N, [8 V( E; tindustry standard.
7 r0 i% ~* ^# o* p" `: S* G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% [: f: `9 M) r, q# }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; K! N; _# t: {$ v2 l7 l1 M/ Mgood support if you have problems with your installation.0 ]9 m9 T! Q& i9 O
Tracking 202& S! _. x+ K B, k2 [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 L9 W, Q' x0 j! i( Q3 Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 o; n, O# o; g1 r! Y" jarea.( P) K$ h ~1 N. S- F
If you choose this option, keep in mind that your tracking software, one of the most important parts of* J0 E" s/ |% f( \$ N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" e: z. v* c5 vinterface, and their hosting.
9 ^: @; h3 D: n4 qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ f& U& m$ x" m
and targets which you are bidding on. Leaving this up to chance in order to save money could
) z0 s( f2 F6 R8 ^& {! `! B4 U2 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 g) I# H1 V$ G) J6 L8 fwere using.
( o7 G/ C# G4 L: L- aChoose An Offer
0 p1 L/ A7 d# c- o9 wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! r1 o/ a$ z# F# k ^, R
Lesson on Offer Selection4 e/ Y. q2 o% y" Z+ m6 @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. W1 x! B2 } }( G6 ^
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 ]* p& ~5 ?% j, G. p- r0 E1 [: STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
j: W N5 P% O0 t& m3 w( {; u* [LeadImpact as the traffic source.* b! I$ |, P1 i& p
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 \5 y, s6 G$ E8 sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ t+ f5 ]4 G3 v6 P% a, `
campaign.5 ~) D4 }- Q; E# R/ f( P% q3 {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& a! J" i5 R4 r/ W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ O- x. I- R0 {9 d
that all traffic is accepted.# z9 T: m0 v" }6 L6 } W! L8 W
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 ? R4 y+ Q' x: a9 }0 WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' J9 J! j; d' }. Gget creatives like banners or images specifically for the offer.9 |! c* }! Q! q# \0 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, V, F6 C( K$ t5 UBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- p/ S& l# x/ {: k1 otrack my keywords. Without doing this, it isn't possible to see what's converting.! U6 o8 r' g0 `& w! z' x4 g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& m2 R( o' O2 q0 @5 }# B) R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, f; M- W( i$ W. i0 \. u: O) V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" P- ^. m! @7 T3 ?; j$ V
bottom of the page:
2 a6 \: m* @* z1 W) K& yNext, I have to cut and paste this pixel into my offer at Ads4Dough.. r u8 W* X" W) ]
Click on the offer → pixels → Add a new pixel and this comes up:
/ Y* ?2 M \1 I) { R. rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 J2 R: n$ M2 k! _( W3 U+ u0 Nfrom your software into the box that says 'Enter URL of image to load'.9 m( F2 n; {7 W$ b; V# v
Once you do this, it should look like this:
5 W( s, ^8 g" u4 E& g* o0 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 s6 ~& S* ?6 w/ v, C! R5 Y5 }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 b: p5 z0 l0 V) q/ {+ J( V; s7 g* YNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! X$ h. L" w( W9 {
Prosper or CPVLab.- `: u9 x# _1 O9 @5 A
; w. T* q2 H5 q1 `6 r |
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发表于 2012-12-27 18:47:17
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