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PPV GUIDE [PPV新手入门][28页]
/ ~/ u, a, E& X+ y0 A5 s( X. e详细的请下载电子书！' E0 w" l+ G1 a9 i# J; e' j. \# p
; c& n0 R& z0 E- k4 Z$ D& Q0 u' s0 A$ |& x( {
Newbie Guide
. D$ x) ^/ t, q7 A vPPVPlaybook.com4 B9 j5 ?+ B4 z. ]( K
Tracy Shaffer
) b: X0 [/ U/ m- \0 hDavid Ford
( e" m4 B8 v( [( K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 }/ O1 A7 \& m: e( y+ `0 \- v
Getting Your Mind Right to Start Affiliate Marketing" ]+ K5 K7 V4 f# k. D" H
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 \0 }0 Q; \" Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 Q7 Z8 j) x/ G! Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! E- I9 {! z& |3 G
with any success, these claims are laughable and far from the truth.) ]& E" r, K- }( B/ k. R$ ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- b5 ]/ ~! H y" w# W2 bflow management. The main benefits are the low barrier to entry compared to other businesses, and, q8 E6 b- u4 {9 q9 \* R' j& U
the ability for a marketer to be a one person shop and make an incredible amount of money with low; a) v% `& Y; Y5 W! S
overhead.
6 i4 P$ L: y$ T+ q* f3 E- z* r0 zThe winners in this business are the ones with persistence when nothing works, who know there's4 s5 o _2 m$ h' ^: C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 y# {6 k) u; W2 N& ?, c
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# J, h/ b7 U/ n3 O' o! i: {stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* |/ Z3 ^. R E
Most of these things happen suddenly and without warning, and they all contribute to the amazing( O2 J3 @; o* p# s, a: ]* v5 Z- R6 C
learning experience available to anyone with a few hundred bucks and the ability to open an. N, v3 E# g1 P x+ W X! h+ t4 B
advertising account.
' }, X! w& A9 O8 v2 [9 PYour competitors are willing to work at this around the clock. This isn't a push button, instant business
4 u6 G; U6 Y Y$ Y+ o7 S2 E3 s' [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 Y5 K) m+ Q% h _( q2 ?; d' R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 _* S3 V1 G$ q5 y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 S! Q: v2 x" \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: H4 C8 v$ D# j$ sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
# y! ^) a3 S" h6 C. a$ w) u1 T$ }started building.
+ B( Q+ `' G" b4 r* [3 EThings you need to get started:
, `4 y- f7 a3 B2 N( G& M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), {! Y) H0 U& X& _, N, J" f2 X# Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# T3 j y- s& G9 q2 W, B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' b$ z) w$ |0 P& B2 Q/ I1 [( H- w% s9 b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ H" Z! k) n$ b, y' DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
" S7 |! ^ L# p2 h: Z2 [" qwith PPV.
* ?+ H; m- r7 k9 fBasic Getting Started Definitions
* ?( T9 {: B% P# |' |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 P, T# Z3 f% U, U: w5 H! o* Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ x" ]3 V3 [) z0 b% ^! |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! c' {2 l9 P( R( b! G
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 U b9 X, ~5 K2 ~Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* B9 {6 F( K8 p8 p
receives a commission on that product. An example would be the Amazon.com Associates program,
' S9 n; h9 U% f) k+ n- U) dComission Junction or Clickbank.2 U- T. K# L" a4 m) r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ V# J$ G4 m3 P0 b) ran action like filling out a form, submitting their email address, signing up for a service or sometimes
# g8 y) C! V4 H& A( Bbuying a product. An example would be Ads4Dough or Neverblue.' ^' p; Z1 G/ m/ b4 U0 f- |
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
l, r% F; b& aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 B# O! J; A- urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 T+ c) v7 ?/ t. x
right from the start can really help you.. }2 O$ U& W9 C! Z0 P& L: i. T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. }4 a' e' v$ F: uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ u, }3 s" |% K7 f" Lview, starting anywhere from .01 or .015.
) I P% Y7 Q6 d& HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
- R% D. a9 g! H8 t) c( j$ Zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. B* k) a0 q0 [9 |
MediaTraffic, and AdOn Network.# M# I6 _' {' k7 S* \8 a
Don't popups get blocked by pop blocker software?
0 @9 m. v0 a. {7 y! r0 ?No. Popups are served in a new browser window as if the visitor had opened the new window
+ J T6 z7 V9 o/ R5 Athemselves.
2 w' g& f H* U! {How many popups get served to the visitor?( W n6 U/ T3 d! S' ^/ Z* \0 {
The number of popups served varies depending on the PPV network. Some pop more frequently
; t. f- X& @ q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; t: a0 }7 o7 L! V) e4 d1 n; B
serving this kind of advertising, so they have to toe the line between keeping their software
! T: `( y- P" I* C* S1 idownloaded and still making a profit.
1 D2 u3 a# M" iIsn't this type of software bad? Why would anyone keep it on their computer?
/ k8 j }0 @. B; bNo, this type of software doesn't harm the user's computer.
6 z2 l# V+ |. `) o2 J& s0 BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* L, }( {. S& l/ P) [+ X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& x3 L- c+ V! o: s2 jthat they can continue to have access to the incentive.* q1 x: U9 p4 o7 N# A3 j: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 f6 A+ F5 K$ n9 i- U- A
How to Get Accepted into a CPA Network' }+ Q$ p, p( E) }
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: F3 S1 d* |: q- T- tto start looking for networks is Offervault which lists offers and lets you compare payouts across
! E, d: I0 u( f! I# g( O, ~; q wdifferent networks.) E" ]) L$ F' C+ n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) J1 c6 h. ?: H9 b: w5 Y; A* [application and be as specific as possible about your promotion methods. Usually some time after( l/ x% {; ` P m$ A2 J) A
receiving your application, the company will call to interview you. The phone interview is a critical
$ h) y) i; A2 @6 ]& Q, L+ q$ ^part of the application process, and most networks will deny your application outright if they can't get- n, T0 G$ G8 @! q
you on the phone.
- @$ R' L7 Y0 d2 L: [4 b# WOften, the person who does your phone interview will actually become your affiliate manager after
) B: L. L8 t* G$ ?you get accepted, so it's a good time to put your best food forward.
/ Z* \7 S5 E$ Z5 _4 h% ~% ~You might not relish at the idea of someone grilling you about your internet marketing methods over( Y5 F4 P0 K i+ | c6 p# q2 K
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' n8 ?+ F; X; [' |5 t4 b! ZWhat methods do you use to market offers?
$ s* F6 o# y* p) T# U! xDo you already have a website you will be using?
; E+ X. l0 ~& C: |2 |" \& J4 nHow much is your advertising budget?8 z* O$ V* h/ {
What other networks are you a member of?
6 K2 S5 }& Z7 V6 R% [- J! H( HWho are your affiliate managers at these networks?3 G3 M3 b& d: J |; d
Do you use social media (Facebook, twitter, etc.) to market offers?
f" h6 m/ H" Q- f: P0 IHow much traffic can you drive?6 S0 O; S2 m1 `' ]" O* L) f5 Y/ R
Do you have a personal recommendation from anyone who is already a member?
# U, M3 r7 U! f: sOnce you provide satisfactory answers to these questions, the network will approve or deny your5 F2 ]4 [. a" X! v f' X. I
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# w" v/ g; s0 A, K+ }persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 z. d- Q. D5 M
for the network can be helpful.
$ G+ q6 s+ G: HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, Z' N* Z: F# B( T. q8 L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; A2 u; e" ?" a$ @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' L. E2 i- o- y" k- h
people can open a lot of doors as far as networks are concerned.
+ i, Y% _ ]4 ~# sAfter You Join a CPA Network
6 D' W, X, c) A8 x8 E6 COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 h! }8 l+ a- D- a8 X
and make an attempt to get to know them a little bit.% y% \# I- \9 f2 u M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ Y: G8 g, w' d. Q+ ^ Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get v0 b2 G& y. T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 C" V k8 y7 M/ Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 q' Y; S n; a- Y# i6 s l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; t1 t' E8 ]; c x0 e, demail.
3 t' H) J% J; D8 O+ TFor more helpful info about dealing with affiliate managers, check out: F% d) x6 s5 m4 [, G# s& A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ ]# ? r( ~( Y5 hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
* i2 M3 ^/ m/ |9 I+ Z4 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 q9 x1 `; R) M( A" J3 ^Set Up Web Hosting
4 {( |! I6 A$ @1 y+ D" F- jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 a; N& |9 d9 U5 uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 c# i+ z5 l: |0 y0 o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 j; p6 `0 t0 Z! h; `
whoever else is on the same server as you.6 d& Y- N2 V( F: x) L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 O8 Y, k! |& X: {enough that the visitor can't close the window before your pop up is even shown. You have about 3
- ?7 d4 E& {4 N4 ?( _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ U' N, L3 r6 D2 }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) s2 u) M: E4 u6 h5 r; T \/ O
house full of roommates (hosting customers).) q; I* T. t# c* n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& `; y" q& V3 G; Rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
" k5 t" E: _6 a! z3 pfit.% u0 n0 t7 w2 [+ Y! Y: F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 s5 G* G: ]) q' u# Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate( T% U6 T& O' _
their food. Everyone else's food in the house has less space to take advantage of.
# h: d" Z5 O3 I! a# ~+ Z' wIf you have less server resources to take advantage of, your ability to serve popups will slow down. For' i V4 G2 l) |) z
any type of hosting this is a bad thing, and especially while running PPV traffic./ J1 `+ `6 n* N
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' a: H S9 Y2 Winside the fridge to put their food, and other roommates can't come into that space. The server is
& f- n3 a& r3 a# Q3 J' fpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 x1 n: H, X7 ^A dedicated server would be like having the whole fridge to yourself. All of the server's resources- U. w4 C4 `4 H" |/ S. S# t4 K7 J
belong to you and no one else can use up those resources. This makes it possible to serve much more
( q! u2 K- d8 J: ^traffic, faster.2 v7 I* o5 A( W5 E) Q U- P" N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& o$ h6 e) Q _+ ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
K1 u6 m2 t0 u0 l; x) K* jhere:
7 i) H4 e& Y2 L$ v) U. u( }http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ v& f/ J( L4 f" A0 D" B# BVPS&highlight=hosting
6 |1 S: X2 x! ~& Z# c8 JDedicated-Hosting-vs Shared-Hosting
8 M# q( q0 x# V& u H8 Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# ~/ P+ G( E5 ^. d u: `' \# i
Hosting...Your-thoughts3 @ n2 m- l! x3 F3 d% V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 ~/ r0 R6 G$ y8 L& @Hosting Providers for PPV
8 `" x( w- c% p6 [( X. kBeyond Hosting& S( ?* ~2 ^+ [/ q& K
http://beyondhosting.net/
" O6 z3 [$ t6 e, A YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 |0 @, ] N6 w( L1 `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when r( ^/ {9 Q& Q8 d
direct linking with PPV. Also, these guys provide great support.* l3 w+ U( ]* z9 A+ i" Q
Prosper202 Optimized Hosting
* [" \* D* ?; Q$ a8 I+ J3 ?/ Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 U, \5 V7 [) Q5 K$ v
CPVLab Optimized Hosting+ c6 v6 s$ u: Y ]
http://beyondhosting.net/CPVLab-Hosting/
% E# B( l% A, J% F- v" [: ?Domain Names for PPV
0 a1 J# M% E, u8 X1 o3 J- HOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 a# ^8 Q. ^ ^* E0 F1 W3 [
where you're going to host your tracking software and your landing pages if you decide to make them.
. l/ {& x8 l* e$ V/ g4 ?1 v$ COftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! P2 ?) r2 m; e3 k+ rbland one is fine to start with, to host both your landing pages and tracking software. The .com,- [+ c0 Q+ Y- J5 Y3 H: H% E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, D! ^* ~9 O' e3 X
term or build a whole website.7 L7 g: i6 k$ F8 b( g
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 d& k4 w8 P4 |: T7 r: [tracking software on your domain. This is really important, because it is necessary to track your
* X% m0 {1 q( V" Econversions down to keyword level so that you can optimize your campaigns. Without proper! j5 E" y3 R+ T$ v4 ^
tracking, it is impossible to know what is working and what isn't.! \0 ~4 C( t# R* B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ U5 ^0 y. g2 V \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 l' J4 T5 M) W% R! p9 L6 p8 |Prosper202$ I0 R3 q/ X8 T" |' _2 Y
http://prosper.tracking202.com/apps/
* t% V7 P# X9 jCPV Lab6 S( g* V5 l% T0 ~4 @: U
http://cpvlab.com/; M: a" O! h( [) F9 o; J
CPVLab Help Videos
/ Y5 X, S T( b$ Z, @9 F0 dhttp://ppvlab.com/oweiw/oiurw/vdm.htm
- z. E- W7 b/ |; m7 \, R: OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; v5 @$ E, f$ E
industry standard.
! Z! L5 _) p# ^; W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 I" `* N5 |) pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ R) P5 S, D. W6 Y$ N( `good support if you have problems with your installation.
/ U5 ? j+ Q/ RTracking 2022 i# b1 f. O6 }6 @! S- M8 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* N( o/ |- ^: U; G# L$ p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 F( p8 s+ r' z0 {! F; k( D" Parea.
) L! v" @. z" Z: `/ G4 nIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! Z: j0 r. C; Ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- u, o' V. W3 n& w# T, `
interface, and their hosting. i4 r9 @5 S, A2 {' g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords L' _, q+ Q: Q6 }' u8 }
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 R( x) j% l+ d1 Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 N, S8 ]: S$ Y4 \0 s6 M. @- d! |were using.6 |( f2 h, {6 V
Choose An Offer% x7 N: \* d9 R
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: H! k7 I' e$ P: e& x
Lesson on Offer Selection3 {& b) C4 I% k3 {2 T3 F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers* Y+ w" J. @7 o+ o, E# K
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 y9 v" L/ v0 c! o8 w6 JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& C: O3 d0 H& _& C) M+ vLeadImpact as the traffic source.
$ p9 i* ]$ G, ]5 a9 x/ z/ K9 ]Now the best way to learn how to put all of this together is to just get started. For some variation in
; I b6 y" [- A" Ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' u# v3 `4 W3 ^# f6 N9 n6 e
campaign.' Z+ I) h5 B6 T# [6 S) k8 D+ o3 E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! z( R! q u; T' I
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ Q' q/ D3 \ L5 A jthat all traffic is accepted.
$ l9 d f# [; p$ W0 o+ _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" f; i) f* S2 ^7 SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 H5 B9 b; ^* F" W6 Xget creatives like banners or images specifically for the offer.
1 f0 H1 ~# X6 n( ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 r) t( V8 l: W( J; B, w
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 } c+ ^: h p7 htrack my keywords. Without doing this, it isn't possible to see what's converting.$ {/ z" Q9 l7 t0 x g* A! M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) U. l3 ~, z) u( B7 z, Z# Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' s/ u/ y0 R' J7 eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 [7 g* {. M- F: R2 u7 R; w7 I
bottom of the page:
& @' F0 [/ B, b( @- n6 [Next, I have to cut and paste this pixel into my offer at Ads4Dough.: i( U- I6 |) v! D1 S+ L/ g
Click on the offer → pixels → Add a new pixel and this comes up:
5 j' _$ D8 \, v, L6 bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 _. J5 q) [1 h
from your software into the box that says 'Enter URL of image to load'.
6 @3 Q( X! X$ F( jOnce you do this, it should look like this:" D7 }6 Z# r/ A' }- Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 n5 [8 s8 c. C9 c% U# ~
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) G9 `# ?! R# R; v7 m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( f% E) {1 O4 \* KProsper or CPVLab.3 w1 F1 b/ _1 ^. w
, s0 p) s3 k' u& o' z0 p% h+ M |
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