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PPV GUIDE [PPV新手入门][28页]
4 t2 s: Z* j( G# S& ~0 T详细的请下载电子书！2 C! V" F, T0 z
0 g4 r# t2 M7 F
9 f5 |, s4 T* g! p+ t' Y3 XNewbie Guide
5 O5 T' k f& B, P4 O4 q( J% {PPVPlaybook.com; N! u" ~9 `3 t* [. P. L8 B0 _0 l* z
Tracy Shaffer3 Q- S8 j5 S. u, h- s
David Ford
0 j1 y: f0 A3 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 z, D1 {8 Z+ A3 l$ @: BGetting Your Mind Right to Start Affiliate Marketing/ Y3 Z$ @, ]1 J0 F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 ~& ~+ |0 z1 |0 c! E
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ @& B' t! Z6 m! N9 zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# |! i( P2 O, w" H( L* i
with any success, these claims are laughable and far from the truth.5 }2 c$ Y' \, N W& @& S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. y; X5 k7 z5 r, R& Rflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 G) b7 E/ Q! C. ]# F2 E! E! [the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ {/ w0 m) @1 R; Q1 I6 |3 \8 Q- |overhead.
& r" ?5 B y. Q* h9 c$ H: bThe winners in this business are the ones with persistence when nothing works, who know there's2 u p5 k, v. f6 b
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 Z1 F3 G; A* ^8 }: FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 U6 e9 z, F8 s% A: @1 |3 vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 _! h! C7 b6 {6 t! L7 P' C; }Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 K e2 j8 V' j* [/ B$ zlearning experience available to anyone with a few hundred bucks and the ability to open an
) ~; J1 {/ R0 i% Q4 Vadvertising account., H- I6 G4 G' n% p; R& Y( X) y; I
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" z. H# q$ E: a, R; @0 kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" G) w& w* I" d) w# j+ X' C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, G, l$ j l) \0 k+ r8 h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ q1 h: r) [* Y9 S4 }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ S: v+ e' B; E$ H4 kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! X9 W- R; p& p- i$ Rstarted building.
( x- D$ V l0 b+ eThings you need to get started:/ E$ U, {( P; q& X% [: u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). P, o: R7 W, H$ D! d: o( r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 s& V5 X4 b( ?) U6 R7 i) T# K) U7 U
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ g# L" L6 Z: E3 n. n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): q6 Y1 K- |+ \2 W5 Q) }( p1 W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) N+ M0 t; f4 \" I5 O
with PPV.
- Z( F$ [, z3 }, T3 X/ z+ _Basic Getting Started Definitions! h- j* q3 ]+ k' s' I$ @* k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 ]/ m1 a8 ?& c$ [
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: f5 }, e1 f1 D9 k+ O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- B7 z! t5 \4 D' ?( U* _: ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: {1 a) Z# _: KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
y) [4 k0 S' q( greceives a commission on that product. An example would be the Amazon.com Associates program,) u4 z' w1 o2 S2 Y! ]7 q$ q
Comission Junction or Clickbank.$ W! b+ T8 g( U2 d; v& D3 O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ W" x& d8 Q1 T( r, _* V
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- j: I0 N: e. A% F2 v; f7 ?6 zbuying a product. An example would be Ads4Dough or Neverblue.
1 L, [$ d9 l" F" N: GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; h( o( D w# k& M( q' {account, getting the affiliate approved for offers, bumping payouts and just about everything else7 B2 [6 g" I _! K$ V1 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 `0 I- v8 }4 Dright from the start can really help you.
- z& [$ u! w5 ]' H0 h3 p" OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% s$ [$ b2 |9 j$ x! N/ L' u$ I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; ^3 j9 Y# s- U& w1 i9 bview, starting anywhere from .01 or .015.
; F: n. S, v! U. I; u+ w+ sIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 w8 V1 |8 r$ P5 r! Dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ N$ w/ b& P( r3 Z0 h# x, qMediaTraffic, and AdOn Network.9 d$ F: |- [/ b6 l
Don't popups get blocked by pop blocker software?
4 s; i( ^: ?# VNo. Popups are served in a new browser window as if the visitor had opened the new window! G+ Z+ j Y* x5 _% c; v, W
themselves.! V% W- o1 |- F' {# |
How many popups get served to the visitor?
3 E. A7 ]* s9 `% m: lThe number of popups served varies depending on the PPV network. Some pop more frequently! K" c$ b5 F- w8 ]' I0 ^0 ^
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ ^$ K+ F6 _$ \! o
serving this kind of advertising, so they have to toe the line between keeping their software
+ h3 ?( Z( i& e, {4 u; ^3 t; [, qdownloaded and still making a profit.
; w. H( k1 r4 jIsn't this type of software bad? Why would anyone keep it on their computer?; B9 E# P1 B k% a# x2 E
No, this type of software doesn't harm the user's computer.
; v8 c# S7 K. A% i& [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! X0 n* V5 j" ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
q3 F2 i* U+ D- V8 S6 j; t; nthat they can continue to have access to the incentive.9 M: t5 V* h5 P0 A D% v# i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- B6 v! S* Q4 h, @" |How to Get Accepted into a CPA Network
. s) N) f( H7 v7 q8 N" J5 A7 ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# u0 O. ?3 C" k9 X! P
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ {8 D5 v- U& A. D5 B
different networks.
$ T$ u0 t% S I) MOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 U0 m0 L9 v5 C% y# O% napplication and be as specific as possible about your promotion methods. Usually some time after2 s. e- o+ V' B; r. d# c
receiving your application, the company will call to interview you. The phone interview is a critical
' k% }% g+ D* V2 N0 j$ xpart of the application process, and most networks will deny your application outright if they can't get
( V5 K8 }" o6 o# @" N9 gyou on the phone.
" N; J' @/ M0 ~, r7 }2 ~Often, the person who does your phone interview will actually become your affiliate manager after; G, f. e: z: Y9 A3 Z
you get accepted, so it's a good time to put your best food forward.
0 K a, d: y6 B1 h1 G6 _1 K4 ~You might not relish at the idea of someone grilling you about your internet marketing methods over, d6 q6 `& `+ Y4 l7 F+ k! {" c. y
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# v' I- ~' D& n8 e4 I3 \What methods do you use to market offers?
; Y9 n, T+ v4 E, R+ _$ {Do you already have a website you will be using?7 D3 j- J( X }5 V1 }
How much is your advertising budget?6 c$ [3 T! n/ u. K; \7 I
What other networks are you a member of?
9 p/ C! x i! X8 a, s4 ~& J$ wWho are your affiliate managers at these networks?
+ m' W, u( Q8 x# Q# ^5 \Do you use social media (Facebook, twitter, etc.) to market offers?
+ b8 J3 l/ d5 y/ [) y @How much traffic can you drive?
& l/ D2 D# }" B* r: X3 M+ H: ^8 nDo you have a personal recommendation from anyone who is already a member?: {) `2 e G8 j2 N4 P9 O) `/ P
Once you provide satisfactory answers to these questions, the network will approve or deny your
M8 \7 {6 Z0 \: |$ Fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ F6 E) _( H" y* v. [. u! X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! j3 o. p0 F& ?6 a
for the network can be helpful.
" {% `" N9 O4 [# VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) a, L' J o3 E) I! pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" J# w$ ^" @$ v6 w5 j0 J# z- |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* J! {- F7 ^5 X5 _5 v( a
people can open a lot of doors as far as networks are concerned.
# F% v5 A" b; hAfter You Join a CPA Network
9 q# c R+ J6 w `9 a& l6 QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 d% P1 T# k& d2 x: L
and make an attempt to get to know them a little bit.$ `# C! I1 a" E, W2 E+ H+ l# K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ F, a# s6 W- o' [# L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* ?' {1 @& c! d- G1 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
u! @0 I8 M/ v% j7 Y# `$ a. Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: ~' @" Z) `2 O* x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus `; d4 r t% B* q+ w
email.
. u- T- v" z( r' r, W" V8 g: \For more helpful info about dealing with affiliate managers, check out:& `! ]* D0 L. t) l5 c' m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ L; Q& |' c$ L: |0 m
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 Q8 \1 D' V4 }$ r* I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( v/ U$ e# p$ Y T4 qSet Up Web Hosting
$ P; k* Y! N7 iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 { Z) n. K# J! \2 h: K$ l! e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
- S! h3 N& ~2 V9 B# U5 K& jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( t8 b( I5 {) N. P, b: O7 _whoever else is on the same server as you.
3 l& ?" b. d; c- D' rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! C* x5 |8 M0 f2 v T g c3 p& Z
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, U& J; x) H' Y0 H1 U' I0 Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* r5 U. X1 Z& h$ M9 d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 I" Z2 Z: U+ {2 S( d& @4 u6 }% Hhouse full of roommates (hosting customers).; x+ t% P8 L, C6 a7 o' r
In shared hosting, this is like having roommates where everyone has no specific designated area inside
! ^2 B0 L8 G( c7 r1 B3 _. c! Zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
p0 G# h2 x: N; ~8 bfit.
~- G/ C( R# u$ ?8 P1 TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than% A' u6 v% q0 o& ?9 M" [: t( N
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: b1 v8 A) S1 K) B+ [
their food. Everyone else's food in the house has less space to take advantage of.. q- y1 }' U. \( B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" V B) w9 Y/ s5 R+ }( h6 J
any type of hosting this is a bad thing, and especially while running PPV traffic.
; ?: j8 u J( @& ?# VIn the case of a virtual private server (VPS), everyone in the house has their own designated space
+ u' E3 q* C0 J& @inside the fridge to put their food, and other roommates can't come into that space. The server is: m+ F Q8 D" u4 \: [1 E
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 H% p% R: D. W3 ]4 {7 x* o- c9 KA dedicated server would be like having the whole fridge to yourself. All of the server's resources, u0 [- v" |7 A; M3 d
belong to you and no one else can use up those resources. This makes it possible to serve much more
( y5 m% e; s4 V8 B4 j) _8 C' ptraffic, faster.
( z7 L1 B* g" k. D; Q, r0 P! bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 b; l+ L! G. tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& |+ M9 p5 @- Z- Ghere:
0 `1 E" \ O( L! g- Y; fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" \2 {8 Q2 p* e/ z# I7 `VPS&highlight=hosting
8 f1 I* j% }( U' a6 hDedicated-Hosting-vs Shared-Hosting. m1 h: m9 D8 t
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" h8 U: R% f# h$ ^3 \: y7 F/ aHosting...Your-thoughts
7 V) u' q+ p! `% f/ ^/ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
F* p& h/ G, w, EHosting Providers for PPV
# ~. j- s: N4 E: r* qBeyond Hosting+ y8 ^( I$ _( [7 k8 O
http://beyondhosting.net/3 l5 f$ `8 Z" s. V0 E7 {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 P0 G0 a/ w) t( V( }( h: rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 q3 a+ @& I: j1 s" _7 L7 }. s' v8 _
direct linking with PPV. Also, these guys provide great support.; q0 [$ E# L- H, R1 ?$ }
Prosper202 Optimized Hosting
6 J/ v' ?. G/ ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 \0 t2 V$ P1 l) u) I; _+ b+ S" mCPVLab Optimized Hosting
: ^ J& t" r( W- p( n4 d1 chttp://beyondhosting.net/CPVLab-Hosting/% p) A& o2 }5 t$ y3 @
Domain Names for PPV* f( K! ~$ K% x$ V" w
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 p1 e% l4 a2 D, a$ C+ b1 Swhere you're going to host your tracking software and your landing pages if you decide to make them.
6 T, O3 [# |+ ^% Z0 jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) x( f% F$ w; Ubland one is fine to start with, to host both your landing pages and tracking software. The .com,
S \, {& I* r A( J; m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- q" o! F' X1 O6 _5 Jterm or build a whole website.
. A( w( ]; f* u8 n7 pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* @& u5 n1 r+ R. E6 k/ o; Rtracking software on your domain. This is really important, because it is necessary to track your& X1 J* c. H: ~4 g- X
conversions down to keyword level so that you can optimize your campaigns. Without proper% M! O$ ?: X( H* a0 K5 B, D
tracking, it is impossible to know what is working and what isn't.$ U4 y. d* B; m# n
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) F* Y+ |' C: H2 Q1 Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' [( I& s* ?4 y1 \
Prosper202
& S8 e, S1 X3 k( k: K# Khttp://prosper.tracking202.com/apps/
2 M( I4 j3 T4 eCPV Lab
) f8 S: V' F) Z; q1 xhttp://cpvlab.com/
% l& \- c" ?. R( M6 H' d9 e: ECPVLab Help Videos
/ d) {( b8 d: U/ Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm* b# H. R p4 ~- S4 p/ v4 y# M9 p% a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 L6 e: o: X' I& tindustry standard. O) h O9 m0 A& z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 F( {% V7 E i2 F. `, T1 @
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 g" X# F" ~" R6 w
good support if you have problems with your installation.
- p8 d( b; f6 M( O# @# `! h* D( eTracking 2028 v* t: U6 C* q$ }% p
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. V f8 r0 v& g) d/ ~/ Y, Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 o& O: {+ S9 O Q3 z) S% xarea.: w: z: w9 e* N( l4 K( C5 J' t
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ I" q" `( [4 ^; } M. G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 w5 b. V' ~! y0 n
interface, and their hosting.3 f; b% z9 j7 A4 T" o3 ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 M) x9 x, `) h! A5 k9 J! R; H) P, |and targets which you are bidding on. Leaving this up to chance in order to save money could
8 X! x* {' X7 U! z- g ~- T; ]% y( upotentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 r" F- h3 w& h, N# a/ _were using.9 p$ a4 Z' x$ C P7 o
Choose An Offer
9 @& U4 x' D) M% V8 W* g" g5 G$ uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 b# \2 @ s/ U5 aLesson on Offer Selection8 x! x0 _( h7 n; J2 v+ Z9 j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 L: X' Z8 o& m. \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& ^3 z! p% U$ v0 j" M! wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 o6 I& O& o' {9 SLeadImpact as the traffic source.
, H0 q) N C) y. {, _$ _Now the best way to learn how to put all of this together is to just get started. For some variation in
9 X6 G0 [/ O a; n7 E8 E0 Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- |0 Z9 v- k7 [
campaign.
! n& x, u( {9 ~When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ M/ M7 o( n6 K6 J
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( q+ d2 _4 ]4 M+ Kthat all traffic is accepted.9 D$ B4 P: m" S2 p7 Z/ R
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 e8 N: h2 ~# L4 ^* SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. u) s1 B7 ?& R; E( [
get creatives like banners or images specifically for the offer.
$ M1 V1 q5 s7 B& V8 Y8 A0 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" L' E; S& r8 g6 a& L6 hBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' [5 q# n; z7 j( E8 ^& D
track my keywords. Without doing this, it isn't possible to see what's converting.
) i) r, P! ~3 UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 B/ `: J/ c: O+ k6 j0 K$ ^0 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 ^! l" v) f5 v6 H2 \/ kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* Y- g8 W/ B4 a
bottom of the page:0 o- v' r# z- M7 n+ S1 F; ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 [4 X+ b' M* G- {9 G1 W1 V1 F
Click on the offer → pixels → Add a new pixel and this comes up:$ I" J; s: m" g, F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% b3 n: \2 h- a7 }# J# J5 o f5 Q
from your software into the box that says 'Enter URL of image to load'.
" M, p% a3 ~0 b8 tOnce you do this, it should look like this:
& {& R% I# ^4 w! ?+ _& z# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ u+ C6 c p* b0 z, |1 ^/ K& g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 y d8 }& e( m: O, A' f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; @2 t5 Z1 O- X Y; w5 n
Prosper or CPVLab.
/ Z$ P. g; N `) t/ d2 d3 e( |6 k. w; _- y( ]* c1 }0 U
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发表于 2012-12-27 18:47:17
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