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PPV GUIDE [PPV新手入门][28页]
3 P9 o) z3 |3 n5 B详细的请下载电子书！% ]7 B8 {0 D/ ]* c; f$ B
1 b" M5 I4 D1 @# F. v* z: v5 C6 {" `9 v9 X# ?: n5 m- i* n; a
Newbie Guide
[& Y0 z+ D0 y( W2 bPPVPlaybook.com! g- V! {8 j" H+ h; m: G
Tracy Shaffer% D/ n" c3 k$ Q
David Ford
0 q+ x# W/ ^+ N4 t! W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ [' t. c( S& y9 N+ z' VGetting Your Mind Right to Start Affiliate Marketing
; q& P7 c A bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 [0 a, F6 Z9 s: o' U; ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* a; Z( H7 Z. ~+ R0 g' }6 o! [
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 b& E2 `7 ~3 @( C, R# b) O
with any success, these claims are laughable and far from the truth.( B1 E9 v% N& Y" ^) P8 O3 x" F' S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 L, z7 j% q4 m% L
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ s& X6 H3 u; C5 D$ T, X, k/ D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 ^; ?4 }5 h( }5 poverhead.
: k2 x" O" H( G, LThe winners in this business are the ones with persistence when nothing works, who know there's2 b) V; \0 j' d, R& {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) E: ^7 M: @! O4 ]6 o3 n$ z$ YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! m1 f3 F3 ]1 kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! V. ]. F P5 B: B
Most of these things happen suddenly and without warning, and they all contribute to the amazing. p+ ^0 {' _% d9 m4 W
learning experience available to anyone with a few hundred bucks and the ability to open an
" A0 T" X. W7 {; l' W2 [$ ]advertising account.8 N$ P. t, L7 E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business: J0 z# `- A8 {. p) H" O4 ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 y1 s: v" N1 O' D# v: {$ m" w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ `2 P! b/ V/ I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 x' T% L; W* T% cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ c* s- G. o) l" Xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: D0 U: ]' C& j# _5 N/ `4 ?
started building." e2 J' d+ q2 ]; d: h# ?8 U, W
Things you need to get started:; i5 Q5 H0 A* N/ Q1 A4 |
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) ~2 Q$ w6 o# k0 k# E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 w& S0 ~% p W9 ]% ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 L0 d0 Z& `6 _' t$ g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( v/ B O2 a) b" M( rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
' q' ~% y- b+ P3 ?) J! awith PPV.5 N k4 k4 R1 [4 u3 x D8 i8 w0 a; C# D
Basic Getting Started Definitions! b$ B* @' S2 y1 ?6 n" P" ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 x) \9 E9 a9 \+ r& q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( q: C2 o9 t0 N4 `3 t, {6 @* t9 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 X8 r3 v. f( P! e4 `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 R$ K* a& i4 s9 ?9 M5 P/ d! _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ o \, R: Z7 A. Q4 N1 m4 m1 v9 ?receives a commission on that product. An example would be the Amazon.com Associates program,3 F$ {2 M" O* k' @8 b
Comission Junction or Clickbank.: J$ v/ D/ L1 c; M/ o* T, I3 f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 b+ K. q7 K' X/ X6 }
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" d" ]# R2 m8 ^8 I" P- A; M2 o" ebuying a product. An example would be Ads4Dough or Neverblue.; X; |* _/ g( M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* M' Y$ _& M4 y5 ?, N$ Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else# y/ D2 R( x( f3 @, ?- \. F
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- ^0 o0 w* ~! C- fright from the start can really help you." a- o' C8 V' a; t' t% r: I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# q& j' [& \8 B% Y" F+ r
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) S9 M) T9 P9 b" r) t: S4 o6 p
view, starting anywhere from .01 or .015.
4 \$ F! T w" ~/ nIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# u/ ` z4 j4 s9 m4 c7 y4 H/ Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 { n& c7 k. a& x7 ^
MediaTraffic, and AdOn Network." Y" H2 r, [; H( u& j
Don't popups get blocked by pop blocker software?
8 I( U& i' O' `# k* qNo. Popups are served in a new browser window as if the visitor had opened the new window
5 Y. J" u: V W. n& ^themselves.
% P! ^ \6 Q& I4 eHow many popups get served to the visitor?
0 e' I4 b! ?) r; [) z8 M, j1 t7 H+ IThe number of popups served varies depending on the PPV network. Some pop more frequently4 B% o! b% Y7 B z7 K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 X8 ?/ |8 |" zserving this kind of advertising, so they have to toe the line between keeping their software/ n8 c, Y' s, G1 E) @8 B; v) l$ B5 m
downloaded and still making a profit.
s* Y2 ~1 ]7 Y9 A: T H) DIsn't this type of software bad? Why would anyone keep it on their computer?
4 G E, i* S* sNo, this type of software doesn't harm the user's computer.
8 y% A" a% U1 c* v0 ]% y% d# ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ v+ Q- G3 ?9 z$ D+ Ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 `$ B% {' [% W
that they can continue to have access to the incentive.( k2 ? X2 V. [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ t4 S: U, H+ x" bHow to Get Accepted into a CPA Network. z2 o3 T& A8 \4 i% n# y3 v w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. C& K# W8 `) p1 ^: r
to start looking for networks is Offervault which lists offers and lets you compare payouts across
1 O* ?' K+ E- vdifferent networks.
. d# d$ ?- v9 F( FOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ u$ u; I; T* i7 F; W2 D- o
application and be as specific as possible about your promotion methods. Usually some time after
% e+ N' K: t: H u: q: [receiving your application, the company will call to interview you. The phone interview is a critical9 ?' {. o3 n5 K0 a; [# [
part of the application process, and most networks will deny your application outright if they can't get
9 o4 X+ \8 K; X; i+ @- a) Y2 vyou on the phone.
6 w7 r; a W( u- Z* o, |( u6 g5 L, C# @Often, the person who does your phone interview will actually become your affiliate manager after2 ~/ m6 J- z6 M& f* [6 z
you get accepted, so it's a good time to put your best food forward.
9 j" Z' g" G& Y+ @# BYou might not relish at the idea of someone grilling you about your internet marketing methods over
8 h0 L3 s' }" M* J, b7 n8 ^0 o' }the phone, but trust me, this part is critical. Have answers in mind for the questions:8 `2 Y( H( y' {
What methods do you use to market offers?
; X' ]6 {! k- R5 q5 T B! e5 e* jDo you already have a website you will be using?
& Y0 O5 r. P6 t( P1 l+ q9 A/ z4 ZHow much is your advertising budget?+ C# U+ l" o! }& M1 E$ s! T. v
What other networks are you a member of?& V4 c% D, O9 j1 b
Who are your affiliate managers at these networks?; I. y) E5 j% g& L. V4 V. b- B
Do you use social media (Facebook, twitter, etc.) to market offers?7 K" l2 K3 \$ I3 P. b7 z
How much traffic can you drive?5 L7 t- v; ?/ a B8 W# W& k8 T( r6 H4 ^
Do you have a personal recommendation from anyone who is already a member?
9 f7 O' N3 H, a: zOnce you provide satisfactory answers to these questions, the network will approve or deny your
* ?5 U" Z& k9 `7 J) O+ }application. If you get denied, just keep applying or call someone on the phone and try again. Be
# r8 _4 r8 A) B9 a: a. j$ l1 Y$ Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 b9 n4 p5 Y. ~( U( Y
for the network can be helpful.
+ E) H3 d F& O; `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: }1 u B# g* w. I, Y% f& VSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. V P+ J! D% v& [ Y1 h$ f/ _- \owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( M' p1 S7 R) L5 q3 fpeople can open a lot of doors as far as networks are concerned.
$ \1 T( N) r3 W. nAfter You Join a CPA Network$ X5 q$ h: [) }5 }
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ z3 ^( \/ E" V7 b- b5 t" R2 N2 Zand make an attempt to get to know them a little bit.5 O H# I) ~% }4 ^$ L2 p& Y8 L6 `! X
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! v. g4 C9 O3 Z# pweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ O {, m* }9 u* k, W2 X" k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 44 l7 g( Z- V6 s$ @
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ S0 `9 g: \4 Z4 }bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 r7 }6 A r& ^7 k# }, d$ L- oemail.
$ q G9 T( [/ ^9 tFor more helpful info about dealing with affiliate managers, check out: p8 g% r; E) K. L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 L- S: `, A+ x) d2 p
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ x% U; j8 w$ q+ ]1 `0 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 t1 t* U( `. R! z. W4 A
Set Up Web Hosting+ R o$ d L! R2 c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! O P* V" E5 Y0 Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 O( Y. h( N) D9 V0 Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ c A2 K1 r2 G, fwhoever else is on the same server as you., ~7 _8 ]5 [4 e; Z( X. O6 m# Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- X s( @; `8 N. uenough that the visitor can't close the window before your pop up is even shown. You have about 34 S/ i; b8 S& E* `" a8 h/ [( [
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- I- J. q5 k; ]" O2 P' ~2 A! o
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
I: | u9 H; ]6 r ]+ [house full of roommates (hosting customers).
& A% Q1 O ]3 K$ i' S1 hIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, `( u' [& [" y4 Z8 v8 h/ i: xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 C3 }, o& u/ c+ }, _; ?
fit.9 b% L/ R/ a% h+ }6 }9 p( n
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than) k# U) M( E$ j$ e$ l; N! _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: F8 o1 q1 j, b& [' a, \their food. Everyone else's food in the house has less space to take advantage of.
; \% p$ K! o/ n4 k! j6 C/ LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For' D5 `. G7 ~8 Z1 g) M- V3 ?: @% D! @" X, c
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 Y( X" A4 B" n$ F6 ^In the case of a virtual private server (VPS), everyone in the house has their own designated space
" b; q: K: B0 [; r) c0 Jinside the fridge to put their food, and other roommates can't come into that space. The server is
- D, l) J" C- n7 |& H; jpartitioned, so that each customer can only use a specific amount of resources at any given time.9 _7 O6 ~' O' f2 h+ S: M3 M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 p1 t& C# i; nbelong to you and no one else can use up those resources. This makes it possible to serve much more
" _. r9 e( O) Wtraffic, faster.
. [& l4 C9 t9 P, _At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. P" S, {( ~; \# M, b
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 a/ b' ]* D/ A8 k V0 `% }7 l
here:) ~. U' x& G9 Z; |& I" I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! a8 Y# z) V. E0 A( j/ Z( f
VPS&highlight=hosting, ^. h" Z' c" {6 n
Dedicated-Hosting-vs Shared-Hosting
! p O! K! j; ?5 O+ G" M3 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" M! g+ L+ ~# N6 A' z) OHosting...Your-thoughts
2 M/ E( |% M& y& d( N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# w0 O7 \% i, WHosting Providers for PPV
% Y" _7 S! ^- CBeyond Hosting! n9 E( A1 K1 H' I. b9 @
http://beyondhosting.net/
2 h- L7 B4 c1 o' a2 ~, sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 S# v! p9 y3 E v. q& P& Sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! y3 h" p' O" n
direct linking with PPV. Also, these guys provide great support.
3 G& ?0 I) g1 {! B$ sProsper202 Optimized Hosting
' u G; m3 A9 g. L% W) T4 ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 l8 W! t9 l" K: V/ {. eCPVLab Optimized Hosting
& |+ Q; R% U0 N& p7 g9 whttp://beyondhosting.net/CPVLab-Hosting/. z4 \+ {3 h, Y) F. H3 A% e& {, T
Domain Names for PPV
: Z$ t* i- k4 g+ ]* |0 C0 D9 I6 K9 uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, N5 Q" A; |. W, c' c/ J4 b' E5 p
where you're going to host your tracking software and your landing pages if you decide to make them.- p# d! h7 n: l5 l) ~+ _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& B* c% T8 n$ F3 E1 B; x9 }bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* [2 X' z& h( q5 e9 S.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ o/ e v+ ^/ m9 V4 Eterm or build a whole website.
: g8 e- p" v9 W; I4 NAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 o/ Q0 T) h$ Atracking software on your domain. This is really important, because it is necessary to track your% Y0 E3 l( {3 l9 b
conversions down to keyword level so that you can optimize your campaigns. Without proper* g& j( G" N) F6 H+ v8 X: j
tracking, it is impossible to know what is working and what isn't.
; d9 b. n$ q, |5 B+ ]+ ^. ~" e9 C }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ n2 ~4 T. z8 L* k3 t A n( f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 u* v5 O- b$ f! R" NProsper202
# b" }0 c$ a. P ~; phttp://prosper.tracking202.com/apps/& b5 d& L4 A4 K3 U+ G5 t% ]
CPV Lab
, G6 W2 ]1 g- ^http://cpvlab.com/
1 ]! v& ~6 v% x6 [. PCPVLab Help Videos. g8 x; y; z" |7 `: q" j% T
http://ppvlab.com/oweiw/oiurw/vdm.htm
; \8 t7 r: h: ^' @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ e3 P' e1 C7 E- ]3 Rindustry standard.
9 X( J+ E* G" D* O) n4 V2 B* m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. j) M4 J {9 Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ B* E0 m' E) F
good support if you have problems with your installation.( O0 q1 v; R& q
Tracking 202" h' i; H$ C0 ^' d) A% H) s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ I+ j; ~6 h$ S* z: O; }( L) Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 e" Q2 h1 q/ C" w. u' b
area.
+ B1 \) i1 h. f' XIf you choose this option, keep in mind that your tracking software, one of the most important parts of' q# A+ ]5 ^/ V5 |& k
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ p$ q. r3 o' N7 `0 H; S
interface, and their hosting.) S3 Q! [6 }# r2 I
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 ^% y {* K# d8 N- M
and targets which you are bidding on. Leaving this up to chance in order to save money could
# Z" K' I) E3 `5 O* t" Z6 z- X( |potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 f# |% ?2 w: dwere using.9 j) m; T5 _( s/ y1 O6 z# u
Choose An Offer
( \; g9 `& K8 ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) Q+ u( U/ J% J0 L* k# RLesson on Offer Selection; | O0 n; I& L/ p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 [3 N4 o7 X) l' nIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ E9 L. ^' @. S/ t# V& mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 a$ w9 O# f7 v5 J$ u
LeadImpact as the traffic source.
0 j. I+ H/ S3 I. `! TNow the best way to learn how to put all of this together is to just get started. For some variation in
! o4 M! {4 W1 e; _9 Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 a0 A: r4 f* V6 Acampaign.. _, ]1 F, A7 q9 Q, A2 R* Z/ U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 x4 X C% ^( j- ~
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 c7 a9 c; S: D$ e( `7 ?. _8 {2 Q
that all traffic is accepted.; r" j$ p) B8 a3 c1 g% a
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' p% Z! m3 k* L1 p! X9 B2 HThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 n1 o( S' @( U! q/ _6 s5 iget creatives like banners or images specifically for the offer.
# u3 ?3 \; l; u0 n. R1 {2 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& w$ Y! N$ r/ p% j% M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: J( M) i6 v2 J" X& o4 Atrack my keywords. Without doing this, it isn't possible to see what's converting./ S- ?& ?5 E& r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! Y* @! n6 t+ x0 ~% h& j# J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' _( G- [0 O2 v. @2 }6 X
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: x- t2 L. i/ l3 p) I
bottom of the page:7 n* `1 n6 x2 b/ m& D+ B+ G# |
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ `* K% P9 Y3 z! @7 M" v
Click on the offer → pixels → Add a new pixel and this comes up:' c7 c5 N% s" ]$ h
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- j) I- |9 |# Mfrom your software into the box that says 'Enter URL of image to load'.9 j7 Q" r7 \% ]& e9 ^" }
Once you do this, it should look like this:6 W8 }5 E/ I, g1 G. Q5 d1 }' V5 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 p1 X8 r9 H( _. _& w) \: ^7 Q) n
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 p* T9 L2 N, y! H
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( m3 ?( V$ Q/ H; z% ~" o$ {+ h% J' x
Prosper or CPVLab.
7 {3 K2 B% Q8 G* C1 X4 d, Z- x7 e1 [7 h
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发表于 2012-12-27 18:47:17
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