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PPV GUIDE [PPV新手入门][28页]8 k2 V% Z2 `5 U0 a( R, q( n: a' ^
详细的请下载电子书！0 p* O( U& \ ^ E; U
% |5 O6 }7 O. m& N' O w; U
6 b @3 v2 D; R
Newbie Guide5 E5 S% o! U! k
PPVPlaybook.com
" ?. i: W3 q B5 aTracy Shaffer
/ ?/ t7 D S- e xDavid Ford
/ U5 D2 L/ P* }; N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, V( z; C$ B, s; I( `
Getting Your Mind Right to Start Affiliate Marketing
9 f0 A) s) h. O2 ]+ R9 R! d) OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- v& e6 T) U7 W9 R8 F
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 X E0 Z$ w# ]; ?8 \you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. v& x' a' j8 M$ c9 U. ~with any success, these claims are laughable and far from the truth.0 J4 @ ]% \% `$ S9 s, h+ `( \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 r, ^" V% y7 h4 F- D
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 X9 x# k) [2 [6 K3 G/ Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low: |4 r7 B8 [7 E" G* t+ V" d0 T
overhead.
4 }' s6 N6 s) t$ Q6 r9 M- @The winners in this business are the ones with persistence when nothing works, who know there's3 q5 c1 {( h0 l; S0 B6 @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ `4 y' o7 l; H2 L' f t6 b: Y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' Y% U" I3 [; f+ k6 s% P( H8 `stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 x! `% o& F5 }/ r8 w
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 [3 n/ @7 U# d
learning experience available to anyone with a few hundred bucks and the ability to open an
) R* \0 E; @0 I$ v4 A" g" n1 E3 ^advertising account.
3 G/ \) |! H* i- S2 r+ QYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' S) o4 ?5 B% l7 a! k+ _! Nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 G- q% U' \* f5 t8 nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! U, W; F/ ]" g+ Y* [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' \( }) @$ {5 }2 s# _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' H9 E* S% H" |" t1 m
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. V" J/ P7 I. n, A% N- Ostarted building.
9 O' W# ?3 J3 e9 M7 k- p# i5 q- {Things you need to get started:5 @( \ T; x6 @3 P' O: X( D7 b9 m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) S% e' h' U, E& u1 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 c2 s4 L9 G1 K3 L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) H* y5 M( k( y L! b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 D- O5 z0 O: _* a: s* yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 O) O: M; N. @9 M/ @& j
with PPV.0 o7 M' Z0 H& d- v h
Basic Getting Started Definitions9 F* f$ _$ Y; O. D0 n3 L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. Q1 p. D1 g* K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% ?+ `9 B7 d% |8 j4 |2 B y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; G, u/ p: l. m2 }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).( w" [* ]# Y6 w: \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' k% W6 U E, O' t. Z# \receives a commission on that product. An example would be the Amazon.com Associates program,
# m7 [" K7 l! m# x& R! Q, l0 jComission Junction or Clickbank.
% k5 l; I* i8 ~5 b4 n2 @( Y7 v' h) L$ ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# n' P( _$ z n# _5 b9 {" {an action like filling out a form, submitting their email address, signing up for a service or sometimes4 ^% w: M4 l( t- y6 i* K- K. |3 K
buying a product. An example would be Ads4Dough or Neverblue.( l% R/ ^% {6 S2 W3 o; u
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' w3 p/ F2 H+ \account, getting the affiliate approved for offers, bumping payouts and just about everything else6 {; I ?6 v# `5 K$ A5 N* Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ b0 x z) Z! L8 Z! ?3 J0 ^
right from the start can really help you.
* y: h( r3 Z; t( q& a1 g) z$ q% LPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 b6 |' f% Z. }' }0 \: c6 I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 {1 ^9 V- m t. O* }view, starting anywhere from .01 or .015.; m) }: |$ o/ q3 {0 b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ ?- X3 l. d! hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% p$ c4 m/ y% [2 H2 g4 UMediaTraffic, and AdOn Network.7 w, W/ {$ t$ N2 W: Q
Don't popups get blocked by pop blocker software?( W4 | h8 y/ G5 X( X& s
No. Popups are served in a new browser window as if the visitor had opened the new window( ?5 W* L( j, {1 A2 H
themselves.
1 V5 V/ ~4 B d, ]: I2 N4 d! QHow many popups get served to the visitor?
7 p9 w" X8 N! W1 vThe number of popups served varies depending on the PPV network. Some pop more frequently
4 Z( Z0 W! C3 m9 h* A9 ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 d7 J' r6 w0 m3 U( y
serving this kind of advertising, so they have to toe the line between keeping their software# a& L- _: ^: U+ l0 B. p1 Z
downloaded and still making a profit.# x, X" w2 H5 X( U4 Z
Isn't this type of software bad? Why would anyone keep it on their computer?. }( i; k$ J: x# e- @
No, this type of software doesn't harm the user's computer.) W8 G+ `4 U; p# w7 ^8 g1 T( ^* {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( l. d8 `* _" q- J. }& [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 a" j& k8 O# [, f5 k s# Nthat they can continue to have access to the incentive.
3 | h: g$ Y# @# k# w& ?2 d& F1 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 A& i( y( A1 D0 X* k' P
How to Get Accepted into a CPA Network! M O5 Q& ]# T7 H" v# U& j5 P# D
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) H+ P; C( a# N5 a3 U
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 a0 l0 F/ \% G7 b Z
different networks.
7 x2 H8 {! j: `7 q. ?. R5 @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 j' K9 i2 q% v; D1 @' G2 Papplication and be as specific as possible about your promotion methods. Usually some time after f6 h* y! o6 k7 y0 v
receiving your application, the company will call to interview you. The phone interview is a critical
5 ~ k! F2 ~1 Z2 b+ fpart of the application process, and most networks will deny your application outright if they can't get/ @! w8 m) t5 @! Y& T' w: S* O
you on the phone.. F2 o$ F( A7 P+ T3 |
Often, the person who does your phone interview will actually become your affiliate manager after
% N" E4 q$ ^, L8 p+ K( ^) ^you get accepted, so it's a good time to put your best food forward.
1 M, V- C4 \" @You might not relish at the idea of someone grilling you about your internet marketing methods over2 I( s) `$ b4 A4 V4 e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& y, x+ A2 L) s& I' r0 Q9 hWhat methods do you use to market offers?
0 e) W- K) K, m; e) w; X* K8 H8 y5 SDo you already have a website you will be using?
/ j' M9 ]. M+ z$ x. D2 U' L3 MHow much is your advertising budget?! ~6 O8 g- ^* H. ] A- H
What other networks are you a member of?0 b6 T# f5 I7 q( d. l
Who are your affiliate managers at these networks?
2 l$ y8 T4 G' V" w0 B( A8 dDo you use social media (Facebook, twitter, etc.) to market offers?, ~7 n7 \9 ]- S5 |% l" N& u
How much traffic can you drive?: i9 e$ w3 j) n" D0 y
Do you have a personal recommendation from anyone who is already a member?
( c9 g; Y! M" L1 i6 s1 DOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 v% G/ U% v. m. P2 U; f2 X1 Rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% @& d/ d y) v1 [7 o4 f- ~$ p0 q" tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 e. w, p7 x! _6 {
for the network can be helpful. l5 q% x& y; c* S
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: a4 |: ]. o! x$ n9 G1 eSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; Z5 v. D/ l' U/ F" v/ Z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: i$ g2 T8 r! R% v
people can open a lot of doors as far as networks are concerned.: _0 a$ z# D7 X( g% S) ?0 e; i
After You Join a CPA Network+ s2 w3 K* i! L6 p6 Q9 q4 y( e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* j6 }- \" H8 [8 V4 F
and make an attempt to get to know them a little bit.( E1 p: s7 S/ P. E, z2 m* h; G# N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, w0 ]% M* E& {- L- ~* |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% D% T7 [/ J' U- h Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 t3 l: Q: n$ f! P/ t' [7 N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ X7 p; K1 R- a( W6 V" P% ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ w/ Q$ h q% oemail.$ H& }3 e2 p! B6 v' z5 g
For more helpful info about dealing with affiliate managers, check out:
& P4 ` ?( W) B D$ A: O. i& ]! F5 vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
N6 L* B u/ _; |$ [. f% `( v7 ~9 |http://www.mrgreen.am/affiliate- ... iate-managers-want/3 ~* X9 v- J9 ~7 F0 `+ z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" h# ]' @2 W$ P3 Y- O) {
Set Up Web Hosting; ]6 n8 m& W1 U4 a' B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- b" L R3 E0 p% W; l: nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ K" N s# w k
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" z) ~% y% m9 j. p
whoever else is on the same server as you.0 U2 X, V4 e& F7 {
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 `' h) D/ ^6 w: k. f
enough that the visitor can't close the window before your pop up is even shown. You have about 34 E! a5 E& c& X/ g: c0 L
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( a; W# ~# L+ xTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 s6 K U3 i( m) {; [$ h
house full of roommates (hosting customers).1 P* R3 |& N3 B4 n+ u
In shared hosting, this is like having roommates where everyone has no specific designated area inside
$ k# W. b# c8 B: Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ ^- i; A9 y" u% Bfit.
, n v; |3 l' {% ]5 M" Q" VSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
) t# ?! P0 |2 C9 Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate- _3 E3 W- \% [, g: L
their food. Everyone else's food in the house has less space to take advantage of.5 w9 e* Y3 z- y/ `% d
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! ~ v6 r. i8 k" Y& ^/ T2 oany type of hosting this is a bad thing, and especially while running PPV traffic.; h! s8 L- C- b' B! C. [- k
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. M, G, {: `/ P) s! Jinside the fridge to put their food, and other roommates can't come into that space. The server is
! O+ y3 ^/ L' Zpartitioned, so that each customer can only use a specific amount of resources at any given time.7 h5 G5 T( L- `* e& o1 u4 H
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 W) w% v% A2 ~7 O) ?& P* Nbelong to you and no one else can use up those resources. This makes it possible to serve much more
. ~1 T- i& x, @+ f: |$ N1 straffic, faster.; X+ n5 d9 n8 s
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 a1 z- m8 I0 n& p" i; ^
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is q% H, l9 m, @ H" q# h$ F. _
here:' [, O% P7 V$ @4 V; P
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" ~: g; K' F& y" c) ], @+ {
VPS&highlight=hosting/ t5 i" M3 F2 s j( y" B# y
Dedicated-Hosting-vs Shared-Hosting
, c# N1 x# ^( }* Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 z5 p1 z- |' l$ S R. W
Hosting...Your-thoughts4 u' N9 F% O8 [0 y3 G4 t- k( l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( K# _1 n; ?/ \) D& {* J9 H- \
Hosting Providers for PPV8 ^' o4 u& e) ]: {; n) L" ]! M
Beyond Hosting7 `- W1 ~. R% Q9 E- M2 T# n
http://beyondhosting.net/: a' o) F6 {* {5 s! K
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! L) H. I' L" E8 Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( j2 g- @% M" Q- m6 Y, m
direct linking with PPV. Also, these guys provide great support.
! w: {' t% O* m7 T) R. bProsper202 Optimized Hosting6 O/ w1 f( u$ p, ~6 A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' ^9 Y, J8 U. D! z1 P; u; f4 |0 cCPVLab Optimized Hosting' T# _, ~: `, w; k
http://beyondhosting.net/CPVLab-Hosting/2 J3 u6 y2 h6 q2 _; |/ e: s
Domain Names for PPV+ a, e8 m0 E+ E
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 } o; x7 {- P9 ~where you're going to host your tracking software and your landing pages if you decide to make them.
+ ]4 l, C# F `/ n# H; ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 `6 l2 {2 \; L; [0 T# }4 jbland one is fine to start with, to host both your landing pages and tracking software. The .com,6 G% M& \0 J7 m* e' v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; H: j7 I* q n. l3 d4 r7 r% a8 a
term or build a whole website.6 }' ?5 ]9 X( L0 y! K
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 g" s5 l/ D0 |tracking software on your domain. This is really important, because it is necessary to track your
" ?2 X4 }( ^5 m, Dconversions down to keyword level so that you can optimize your campaigns. Without proper
; D7 [) d5 A0 U1 F" Q" V- U& Dtracking, it is impossible to know what is working and what isn't./ T5 M, Z: v1 E# \
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 i, x* Q, u% {is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 S0 |+ d% _+ X8 V
Prosper202
' H: }! ]: [, d4 d+ z- a3 bhttp://prosper.tracking202.com/apps/5 h1 Z. F4 i+ U7 g5 R
CPV Lab
, E. `& Y* z h9 R1 bhttp://cpvlab.com/
; Z/ E. i" O* i6 f9 \( P- hCPVLab Help Videos. D$ W5 H$ x9 z. y0 g7 W( \# ^
http://ppvlab.com/oweiw/oiurw/vdm.htm8 V% G' }7 Y2 M! x/ r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) e$ z2 @. h. X8 ]; I
industry standard.* v; |7 E9 S' R- ?, g3 o% ~2 n4 i( K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& y v5 b" j/ \ b* }& f( V# ^. {; ?
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- \3 ?0 G( t/ rgood support if you have problems with your installation.& n* j3 e E' I( |
Tracking 202. o5 D/ `8 o6 w% u+ m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& g [/ c, M) N& ?campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 G8 Q# |! W; B0 ]7 r$ |$ darea.
4 J% S H* r. A& R' UIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' z5 p' l& R; ]% iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 D$ h9 d: _' C# B/ m- L. l
interface, and their hosting.; i, W$ b7 J+ [% z! Z! N5 k% e4 o
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 e4 Q! x2 q k, u: q2 c3 Yand targets which you are bidding on. Leaving this up to chance in order to save money could
6 N$ c( p& x, O8 b P( T/ C: ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 z$ |$ ?8 N8 D+ I- `/ X) zwere using.
$ W8 p6 e- @. t9 o3 v8 _6 JChoose An Offer
v1 \0 G* e J5 H" QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. _0 E5 c, F5 Y9 u* p0 o% }- j5 TLesson on Offer Selection
' j7 I6 G& w& z$ f( Z5 hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ T1 h9 i" q* M+ lIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 o) A0 ? Z$ V" ?* m1 _5 }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( q' `. L* H/ B, W1 L9 Q
LeadImpact as the traffic source.% X" y7 b% g( x ]
Now the best way to learn how to put all of this together is to just get started. For some variation in
" E9 P8 @1 t0 |# pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 `4 q' A9 e, _+ R% P
campaign.4 @* w6 C g' Z* t5 Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 I! f3 J/ m, D* e! F: ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. k4 E; g% D1 v9 T
that all traffic is accepted.- C% [; H" q$ F9 A$ V9 S
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 ~) u0 w# D8 U1 [7 _" U, ]# o, P4 @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 o& c+ x# q) kget creatives like banners or images specifically for the offer.1 R( M! t$ \9 T8 l- ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 v. A; A R- r& b- hBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# Y0 B% C: b+ Y. h: m, z
track my keywords. Without doing this, it isn't possible to see what's converting.5 f7 N4 t8 Q- ~4 q6 k$ e* r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( A1 M: g& Z, t; Y) D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; k5 p1 u* S& M0 [( `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 M+ w: {9 ]3 S$ T5 t7 |- }bottom of the page:4 Z' N9 J5 M2 ~5 l+ p. R* ]
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 Q) v* X$ A) Z9 ], RClick on the offer → pixels → Add a new pixel and this comes up:. e. L8 V7 s5 c) l& d& q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 W1 ? I+ y9 E' l) `from your software into the box that says 'Enter URL of image to load'.
0 t1 j* ]* \2 q) c6 ?' ]Once you do this, it should look like this:. H6 P* p2 f3 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 E* z% G: g% ]9 e5 }( ]& ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ k0 o' b) N0 A6 J7 s3 Q3 l \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& v; l6 x1 P KProsper or CPVLab.
2 D! t, ]; ^4 P/ P& X4 ^
# E# h& h) Y$ }- d+ S |
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