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PPV GUIDE [PPV新手入门][28页]
9 Z; G, ^: b- c详细的请下载电子书！# _4 H3 S5 I' s
8 R: @+ E/ `: t
5 {3 H$ O- g' y v: P F5 A
Newbie Guide
1 x/ m6 J# _8 v3 d# M8 BPPVPlaybook.com* |& X6 p8 [/ c1 g# L; p
Tracy Shaffer
' r* J" E5 S8 ?/ p8 JDavid Ford
( K2 Q2 E8 u5 w. [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# j$ h# X3 G- Q/ d1 G$ `% z' nGetting Your Mind Right to Start Affiliate Marketing
# O" [: T- c6 B. W6 D- V# A# H8 o1 |The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- ]' O8 E, W; L3 i% u% [5 m* V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ ]( {; i$ \# X) ?. N( H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% B; o0 D% a/ P( f: g h! Pwith any success, these claims are laughable and far from the truth.' l! o0 L3 @5 L Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. Z$ g2 L& ?( b' ]3 }1 [flow management. The main benefits are the low barrier to entry compared to other businesses, and
* J/ j5 Y0 W9 F/ R K$ Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 Y7 c* k+ P2 b! _& V. `! l( koverhead.
: ?, `9 i/ t1 x% w9 MThe winners in this business are the ones with persistence when nothing works, who know there's) S8 s* y' {" l8 w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., Z* R& U1 e6 d5 {" e; D, i0 C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ |7 B3 p: G8 Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 I* T& R4 F7 N2 W0 j% aMost of these things happen suddenly and without warning, and they all contribute to the amazing
6 X6 X( k5 j. s' ?. Q! }learning experience available to anyone with a few hundred bucks and the ability to open an
* v2 H# _& x& v) {! B1 i0 p( ^6 Hadvertising account.
( }% x+ _7 T; |Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% O+ L' k; h" H/ Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( s' D$ `! k, N& x# R4 f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: t9 [/ z5 I2 S6 ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 y4 K n% L( @5 U/ M" G$ v: ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* e9 b7 K/ R, Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get' n3 ~+ s7 I* E
started building.4 B+ e% _! w' S5 M; E8 B1 ?
Things you need to get started:
( y+ y2 M; b0 `7 p% H( B6 z. p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% }, }1 f6 `9 H1 Y9 m& v$ e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. Y; E( Z* ^8 T6 ~4 }3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! V1 Q* Z6 n( y$ q3 k3 @9 P" N4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), {/ W1 y6 `% M3 g6 W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic# X3 W% h* O, W0 y* X
with PPV.0 w7 n: m2 I0 t5 v6 C2 e
Basic Getting Started Definitions
; s/ s2 A& u2 Y+ H! ^+ w- uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! b# d* G" E* o! T" E& Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' s2 q; h; G" R6 }7 ^1 j( z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 l2 \% {; l/ \/ T c( j; g: O
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# ~7 q V1 Q, b5 [2 R) z( u6 gCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ ?9 Z1 Y1 b2 ]8 R- I+ I
receives a commission on that product. An example would be the Amazon.com Associates program,8 Q" D4 ]" v6 p
Comission Junction or Clickbank.- T0 E8 g1 s3 _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, O0 P- a( n, x' z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 a+ b4 ?+ K7 _buying a product. An example would be Ads4Dough or Neverblue.$ v1 G g6 i) h" t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" ` `: ^" D+ o) h Z
account, getting the affiliate approved for offers, bumping payouts and just about everything else% |) T5 B2 s+ h
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' E' e5 N; _8 tright from the start can really help you.* C+ B( B; w8 D/ Q, V, d" Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 L& H8 J3 A ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 C, K0 ]2 r$ {: p/ g* dview, starting anywhere from .01 or .015.
0 K/ o% _7 H) e( [; {7 q$ f: aIn order to use this type of internet traffic, the affiliate can sign up with a number of different
; K8 n' i" ^4 t% E# tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% D8 N- E7 u& E, ^% w: Y( {. A( c+ X+ PMediaTraffic, and AdOn Network.
! j) V- H- @2 oDon't popups get blocked by pop blocker software?
) Q; o o+ j1 _: C+ E8 lNo. Popups are served in a new browser window as if the visitor had opened the new window
* c7 g5 w3 i& G5 Bthemselves.7 C- y( V, ~) B1 ?, x9 L3 f1 t% t
How many popups get served to the visitor?- R5 I: ` \, K' {# ?0 H
The number of popups served varies depending on the PPV network. Some pop more frequently
+ J3 N) j a" j4 Z, N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, {, f2 r) C6 i; P" [! k% n$ Xserving this kind of advertising, so they have to toe the line between keeping their software
% q6 n9 |4 J i: P, J0 P4 Jdownloaded and still making a profit.
) ] o7 f! Z8 Q: `, S/ x4 t2 PIsn't this type of software bad? Why would anyone keep it on their computer?
1 ^4 J( b) m' c7 i4 xNo, this type of software doesn't harm the user's computer.
& S7 N0 a: L) R' V O7 JCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 f% V# W1 d: ?5 vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ b3 ^8 b- A6 x. P gthat they can continue to have access to the incentive.
$ i2 o. A- P2 Q) |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. a9 y1 {5 L7 s& {
How to Get Accepted into a CPA Network
: e: ]6 R* {$ | s. J& d) x4 QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ j0 Y9 X4 u4 X. b/ ], W8 @to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 H2 z/ `5 s# N- {; J+ z! Q [different networks.& i0 A! {0 N D6 n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: K8 X$ B$ e) l$ d0 |+ wapplication and be as specific as possible about your promotion methods. Usually some time after
+ W' A# B6 L# j7 b) Q! Ureceiving your application, the company will call to interview you. The phone interview is a critical5 A& T/ I# v4 u. [6 o* v
part of the application process, and most networks will deny your application outright if they can't get6 f- h! O- P: R" n5 g, @$ B- n
you on the phone.* C$ x0 h! W) U7 n. O
Often, the person who does your phone interview will actually become your affiliate manager after5 E/ N! S) n! C8 O
you get accepted, so it's a good time to put your best food forward.) B C1 c1 a+ i0 y3 k7 z
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 s' T" Z3 h; o" N& x5 Vthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* c: l, o8 j9 a H* cWhat methods do you use to market offers?, ]4 h8 b t/ k/ n3 p; f+ ~
Do you already have a website you will be using?' G& b- R1 ^: G& H! s
How much is your advertising budget?3 E& T( b; G* |4 t5 x6 a! C
What other networks are you a member of?! [7 x9 a9 P) Q3 i! a% r
Who are your affiliate managers at these networks?
+ l1 W. I: R' DDo you use social media (Facebook, twitter, etc.) to market offers?
5 [ L- o* s; y( j/ ]How much traffic can you drive?
/ m1 C, R( `' ADo you have a personal recommendation from anyone who is already a member?
, t9 H. k6 y* _" U; \Once you provide satisfactory answers to these questions, the network will approve or deny your: g' M- \& a, n# e0 l$ s( @
application. If you get denied, just keep applying or call someone on the phone and try again. Be9 L7 O8 c8 v% ?$ k9 ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& k2 w( g& ]) v- mfor the network can be helpful./ i$ @, s b+ H9 B" T1 s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; O5 F6 X- Y8 b; l+ e7 MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 G! o! M" z) \2 L3 V0 J' P3 j9 V6 T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 f0 P% V2 ]$ e1 M+ U$ L: b; speople can open a lot of doors as far as networks are concerned.
2 Z; Y9 Q& I, b. _After You Join a CPA Network
% d& ?3 N! `3 @2 [5 Z H; v$ vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ `5 A \9 ?, A5 M4 Eand make an attempt to get to know them a little bit.6 [- q8 Q0 v) v9 O/ y" Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* K8 L; j1 b2 |8 o7 |- t D
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 j; V- }% s* P7 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 x8 @1 y: B- V3 X* q- d& clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout- V$ h& R+ K. n2 s' T6 L' G
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( u V/ X$ {& Z# |. Uemail.
3 y6 u0 ^6 z3 x. Q7 i# ^) `& I% }For more helpful info about dealing with affiliate managers, check out:
2 ^6 y5 S2 ~" x( zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- R; [' t( A. b5 A9 b. r% Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& ]. T$ M, c& x, n' z7 ^: [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ x6 L; G5 ^9 F/ Z
Set Up Web Hosting3 C9 p- l$ j) r" [/ q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; K _1 h V7 q3 aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 |% {, w/ ^: n5 y9 V0 V3 Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 O' q9 f2 V6 W( y
whoever else is on the same server as you.
4 q3 k1 O7 T# l- K+ _* k- vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 \) p' m" h& Z: A, Z) W! [enough that the visitor can't close the window before your pop up is even shown. You have about 3' \3 K5 E/ q% [
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
}) n4 m$ d. `- XTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a" S4 B# u1 g7 k4 X$ j# H9 Q: w: X
house full of roommates (hosting customers).' q$ a( O: I% U% y
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ U$ U2 m' Q" \the fridge where they are supposed to put their food. Everyone just jams their food in however it will, J" l: V7 l6 U0 Z4 o
fit.
1 F: v9 v1 k4 E7 j. d( QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than$ o+ K, ?) `% g1 R/ g( ]
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 W2 b4 s; |) I/ F5 j
their food. Everyone else's food in the house has less space to take advantage of.
. T1 l! y" b$ o7 M8 sIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 A) v$ _( H Vany type of hosting this is a bad thing, and especially while running PPV traffic.
- |# n9 I, _6 Y, ~% dIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 A9 U& J4 `, G0 l* Ginside the fridge to put their food, and other roommates can't come into that space. The server is1 j' P$ a3 k3 r: g
partitioned, so that each customer can only use a specific amount of resources at any given time./ a: m4 |3 ?7 K7 ~! A) w4 j \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ Q" T% }8 s) A( @5 }1 Tbelong to you and no one else can use up those resources. This makes it possible to serve much more& i/ K# w, p" s/ U
traffic, faster.
+ n9 M0 q3 X3 b" k' Z, I, S% U* GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( E" H: {1 g0 f1 h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. Y1 q1 ? i/ X8 ]% N
here:
# v2 U1 q! T" W8 d Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 ?# r; i* l3 J0 T0 g0 I/ f# B g
VPS&highlight=hosting% `2 D5 H- L z( I# M
Dedicated-Hosting-vs Shared-Hosting) x% Q# h" C: J, e4 w* D, c
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# P: d- N& i9 ^$ q: oHosting...Your-thoughts( [7 m$ U8 _2 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. Y& _. P5 P% F9 S3 n0 SHosting Providers for PPV
) V' Y3 n4 c$ r1 ] HBeyond Hosting5 u" r& J3 @' B# G9 J
http://beyondhosting.net/! P4 b; L& R7 k. v) D6 Q/ Q o2 h. P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- X @4 p& R- }; U9 V5 s% M
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 c) c2 K; \% B1 K# y
direct linking with PPV. Also, these guys provide great support.
" ~( M" | i" z7 ?" }1 gProsper202 Optimized Hosting. q/ x5 k6 c9 H" x- K3 U
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 }( m" T0 B$ t
CPVLab Optimized Hosting, C. a y7 f5 I; \1 J( a( j7 y
http://beyondhosting.net/CPVLab-Hosting/1 U7 k5 ?5 g& u' n( m
Domain Names for PPV
3 m, I0 | H, WOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 E! p f, J0 d6 v" h
where you're going to host your tracking software and your landing pages if you decide to make them." g+ G' `# E) `6 ^7 \" x; z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 a" M! V1 q! L* W% \ r; s ^bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 K5 S+ ?; [# L/ W( m$ \' ?
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 y& O8 Z% I) E. l, hterm or build a whole website.0 c* Z' W+ B1 G: m
After you buy hosting, a domain and get those all attached to each other, the next step is to install
+ n- d, ]; ?9 J( Ptracking software on your domain. This is really important, because it is necessary to track your! ]0 _0 E6 |( R) ^/ ^% K, b" \* d
conversions down to keyword level so that you can optimize your campaigns. Without proper- F. p( n1 ]! }
tracking, it is impossible to know what is working and what isn't.
5 U: c4 q: [* n+ {* R" cTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 j/ k* |% A s/ O, Yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ h; z0 ^ g1 o- k7 K$ e5 \( q
Prosper202
' Q Z# A' T/ v( h: @5 thttp://prosper.tracking202.com/apps/4 u9 e" P) w! P4 R7 x- o! e
CPV Lab z3 V( @2 m8 W! [& G4 L. a4 {
http://cpvlab.com/' }# p; u/ v( I) b7 j
CPVLab Help Videos
+ y8 H( I# g# Q/ C, Fhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ S# J% W8 a; F6 s6 H3 V/ IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 F# j' e, N$ O8 D' g
industry standard.
% q4 }4 ?" Q/ C5 u' P, n) g& R: ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 ^& K1 b! q7 V* V' B5 z E2 ?+ P
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ |0 ?# V6 Z# N+ s1 W9 Bgood support if you have problems with your installation.
$ p `1 F* T( e h" DTracking 202
% P8 s( {) d1 E0 ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, y- W; x* o- P0 L4 v4 l# |/ Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 b9 a* L# U: [: z( Yarea.
% _$ ]7 d y" f1 h( GIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: `4 p7 z! I m3 J! V- q3 w+ ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% k8 J z# U3 E3 J* j. E( l n$ {interface, and their hosting.
8 l* S( ]! R+ s# }; ^0 W) e' lAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 X* B. D7 E; b% U2 m" |/ p2 s4 Qand targets which you are bidding on. Leaving this up to chance in order to save money could9 p" B5 Y1 f$ x4 ?. ^- Z) x0 }2 L, ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ ]8 g1 g6 F, k
were using./ d t2 ?, w, T0 ?' e" D
Choose An Offer
; }0 j; Z# Q4 i' s- R% _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& S6 u. `$ S0 e3 ILesson on Offer Selection5 W- O( ^& b) Y) Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( a2 ^$ T: E2 R; U( P6 a/ `In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% V; S) s' `! z" h/ @2 bTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 f: r$ {" A* Z/ `8 c5 i9 r! TLeadImpact as the traffic source.. j" `* b9 D% q0 k& p. ~9 E2 v, ]
Now the best way to learn how to put all of this together is to just get started. For some variation in
& M& c2 g( l6 Y' mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ a- X! z9 T; F `# i8 f
campaign.$ Y- ?. _$ k1 V( l) P$ `9 G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 o; M5 u4 ^! ^+ c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" J* @& {, Q( o5 _that all traffic is accepted.# H6 U, ]. V3 e ~0 c$ X' l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ G0 h5 Q O6 K6 W8 U- dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 X9 |" {# V7 n: F
get creatives like banners or images specifically for the offer.4 ?9 W* V6 j- o8 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# q$ D2 s. p& O! [. |
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# h% f/ b$ r5 C8 ntrack my keywords. Without doing this, it isn't possible to see what's converting./ d. P; g+ C* m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% D" @; t+ r: T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 p/ N+ s5 s s* w5 ^* n7 O. T
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- J7 }% ]2 O' c( e4 j0 x3 j& M- Ebottom of the page:7 v/ G G7 h; ^3 K* C3 \
Next, I have to cut and paste this pixel into my offer at Ads4Dough.# `7 e0 ?) z5 Y
Click on the offer → pixels → Add a new pixel and this comes up:
o( Y3 v/ J1 M6 F- v$ G: ^Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: C* [3 {+ W2 m% x5 g1 J
from your software into the box that says 'Enter URL of image to load'.
5 l8 G& g; _9 dOnce you do this, it should look like this:7 X5 Q- e0 b5 U+ L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ G- D7 Y$ z. y) _' f2 DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 x, I1 c* a: @) DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- g5 H* I, S) m1 x, W- B' GProsper or CPVLab.3 \1 K# @4 U3 G1 m0 d8 ~5 B: X
* u. |& M' T/ {. ^" w |
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