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PPV GUIDE [PPV新手入门][28页]" z: c5 S6 c0 @: k
详细的请下载电子书！0 R0 w& \# a3 P m
! N3 n% O/ R/ T5 f5 [) |
: @1 \; M9 P2 a6 @* E. ^Newbie Guide
+ l1 x! t4 d5 O/ b; JPPVPlaybook.com
' V. p1 [# u `9 NTracy Shaffer
( y3 ]3 t3 U. x" ^& P. h, EDavid Ford; p+ L, x- {& M7 |7 W5 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 Y" o0 f8 F# x0 R
Getting Your Mind Right to Start Affiliate Marketing
" J+ p% ?5 z! _; s* b$ AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 e$ f7 p' a) m8 X* \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% e& n# x+ p& J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 v R' Z! Y. K# n' Z' |1 p6 C( Z
with any success, these claims are laughable and far from the truth.
( Q! h* v9 X% g6 _* {3 _4 i" @$ ~% u rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
f* X6 n1 M) F3 C7 ^# sflow management. The main benefits are the low barrier to entry compared to other businesses, and& a9 |; g1 t" P) J
the ability for a marketer to be a one person shop and make an incredible amount of money with low
/ l5 n9 f5 ~( d2 X& k* p5 Ioverhead." w$ w# S/ m: j3 l! f7 W8 I
The winners in this business are the ones with persistence when nothing works, who know there's- T8 A) ^! L! o+ |/ n% W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., v! ] `9 [( s" ]* u! t9 O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
k- X3 ~' P( E9 V* a! qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 {& M; l) H: [8 M: L4 F) mMost of these things happen suddenly and without warning, and they all contribute to the amazing2 B8 }/ J1 ~8 U( M
learning experience available to anyone with a few hundred bucks and the ability to open an2 b; ~2 L, a/ Y/ G+ r6 b
advertising account.
$ T) ]0 C1 ~) J& Z2 yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
5 E5 B9 I7 a* `) Q Ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; m$ Z! r% W" e) U3 B. r+ j- e" a: b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& P/ p+ c$ G$ m( K1 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ e/ t9 q3 q( c) e+ AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 T9 N; ?+ P" L! N7 B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" g% i3 P4 {& B8 l) |* r4 m
started building.1 k/ ?9 Y: v, _+ n, d6 P o- e
Things you need to get started:6 `8 N1 U8 j: r3 B+ Z3 r9 g
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 v7 |8 f9 Z& I+ l( B. u" e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), m' |& S. L$ }% i0 ~. y4 N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ j' q I' M, x$ B: U9 g# B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! @7 R N; l( ^! R( `0 m
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 W0 Z% O" ~* X4 z
with PPV.% O# _& o- j0 k3 j+ f# N
Basic Getting Started Definitions
" S+ x8 a8 z/ q2 r4 T6 [& i/ lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, A( A @3 h! ^7 `8 saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* U- u6 Z% n3 k& D3 `; J& U0 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' o( n2 l9 m8 G* b* z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; f3 i7 s) P/ eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 W- V7 z% `5 \2 I1 [( \( Wreceives a commission on that product. An example would be the Amazon.com Associates program,: I. Q/ B2 ?# P+ J5 V0 D
Comission Junction or Clickbank.
9 N6 D: p; O9 }, w4 @( F( YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% u& M4 M1 n8 dan action like filling out a form, submitting their email address, signing up for a service or sometimes. S! C- K$ I+ R: b; d2 a) P4 R* [" b& i
buying a product. An example would be Ads4Dough or Neverblue.7 L9 W; C# Q3 y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# N& c* P3 a1 V# H! e1 Z
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 Z3 i3 @ Z) W7 h: irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 g @+ D2 K3 ~% o0 `, t4 v; t
right from the start can really help you.
, Q% W& i; b4 r5 T! I2 i. H/ Z/ ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( {! U3 [1 Q( }" k+ @4 Z# C# kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) N6 a- q+ i: j, Q8 K1 w2 iview, starting anywhere from .01 or .015.6 c2 {# r c$ l4 _
In order to use this type of internet traffic, the affiliate can sign up with a number of different N8 N. x7 q0 H" X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 P! F4 v. |0 {, M% A% ^
MediaTraffic, and AdOn Network.
1 }3 ]" o1 c6 U. j8 s' h4 _Don't popups get blocked by pop blocker software?
1 w) D, p) V) j `" J; r) oNo. Popups are served in a new browser window as if the visitor had opened the new window
4 h" E7 f) s; W+ z# d8 Qthemselves.0 a2 g1 M3 b( o
How many popups get served to the visitor?
4 A3 O9 @ v: l$ ~ n; L0 DThe number of popups served varies depending on the PPV network. Some pop more frequently, l8 V! L7 @: k4 m
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 H6 F$ S% ?6 U: M! J$ P
serving this kind of advertising, so they have to toe the line between keeping their software3 X2 _( E e! b4 I
downloaded and still making a profit.
& a7 F4 g( O9 K1 ~; [# ]) xIsn't this type of software bad? Why would anyone keep it on their computer?1 P" g W+ w3 S K& b Q4 u
No, this type of software doesn't harm the user's computer.
/ u+ E- M* l( o0 W1 g( |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ W0 @& I7 [6 \2 z& Q( |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 t! x6 D& M" ]" ythat they can continue to have access to the incentive.: d: ?6 w/ F( `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! u0 |' {8 Q n4 E3 t; G
How to Get Accepted into a CPA Network
3 P7 H) N# l8 g0 kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& F4 k1 r; e7 O5 }/ u6 [- @
to start looking for networks is Offervault which lists offers and lets you compare payouts across
5 W8 e3 E. O Z7 [( D6 Q4 vdifferent networks.( Z/ v* t* n1 F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 ^' ~& F0 p( _9 o( q8 Y: s
application and be as specific as possible about your promotion methods. Usually some time after5 ^$ y9 o! @6 }2 n; m* L
receiving your application, the company will call to interview you. The phone interview is a critical5 X) t- }6 F' ]* S0 z u: m
part of the application process, and most networks will deny your application outright if they can't get$ v3 t* W3 _ p+ j$ z- y
you on the phone.
2 G3 l. Y4 \$ I7 kOften, the person who does your phone interview will actually become your affiliate manager after& y/ J8 M' X7 B9 Y
you get accepted, so it's a good time to put your best food forward.
1 u G4 R' Q2 RYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 y2 Y+ o4 C' othe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 E, H# W6 v' c# \What methods do you use to market offers?3 F& u) B" \! |. }8 U) L
Do you already have a website you will be using?( a( ?- X q" t4 Y& |+ u
How much is your advertising budget?
$ b2 V; |+ P6 a' QWhat other networks are you a member of?2 S; o. l) t" l% }5 Y$ R3 w
Who are your affiliate managers at these networks?5 m7 o/ g/ H6 _: V7 [; @- j
Do you use social media (Facebook, twitter, etc.) to market offers?1 ^0 Z2 J; k- C
How much traffic can you drive?
4 j! n8 k6 k8 w! mDo you have a personal recommendation from anyone who is already a member?
- ^$ `+ D s) Z5 o. B- Y1 bOnce you provide satisfactory answers to these questions, the network will approve or deny your$ j$ G [/ Q/ l# k' i
application. If you get denied, just keep applying or call someone on the phone and try again. Be. G# G3 R% ^/ F) V: f9 B! U
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 w3 n8 ~ }- n! t* y+ M+ m' Tfor the network can be helpful.
1 V; u$ k( Y' WTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- Y j! v: `# S2 s$ k( O. N4 CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* M& E# u& Y/ @- q* G$ T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# P- v5 |# M; F$ b2 k' K9 t( qpeople can open a lot of doors as far as networks are concerned.) l, B8 A9 W- ^0 y9 v9 a* l
After You Join a CPA Network9 c% y! Q) ]6 z) h5 c3 J) U/ k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" P7 p: ~. `& ?. V+ ], j
and make an attempt to get to know them a little bit., k, m5 Q6 g1 \
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 e1 \5 ^/ v4 s) @) ~0 ^
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 g; V R/ O% i1 ~# H& e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: t9 ^/ `8 g& s a2 Q" ?1 ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 n& F( r% T! @4 L8 abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& \6 t2 u7 N+ }- L% w# remail.
6 u3 \; A7 M" w0 |- U2 i' B$ fFor more helpful info about dealing with affiliate managers, check out: n* K# M, O* h$ o7 i' N4 @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) M) ?6 q" w; B" U n
http://www.mrgreen.am/affiliate- ... iate-managers-want/* ^ Y& c S) ^* n1 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ o$ i6 o/ ?; N; M6 y% b
Set Up Web Hosting- H: F8 a# n" o( r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, l/ H4 }( |( H& r; f: s habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" H8 X# r2 \! J1 ^1 f: L8 ` Ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. j" N+ Z( l8 u7 g/ p& k0 uwhoever else is on the same server as you.
1 z7 t% @; V2 f( iSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 l* h/ X% Q7 f6 Z0 ^8 F2 C: Kenough that the visitor can't close the window before your pop up is even shown. You have about 34 G* [3 [7 }. g" A2 e# z( F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ z; q4 m7 Z! y5 F }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ C y& e# P6 |0 E2 W& e ihouse full of roommates (hosting customers)./ Y* c# z# Z8 D: b! g! V" G2 P0 {
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& [" ?" H% x2 E" Y+ G; C4 jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 s. ?, O/ `0 w _, X$ W
fit.
# K& |! b8 W A, A3 ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than7 N0 G2 g/ P# S7 ^' f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; T: C( K0 r' p7 R& [0 n3 f- Ntheir food. Everyone else's food in the house has less space to take advantage of.
g4 H0 O* x& U$ Z D/ t* A7 ~If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. p, W" v$ X* k6 Q& [; Uany type of hosting this is a bad thing, and especially while running PPV traffic.6 S4 x* g2 |; W5 ?9 m
In the case of a virtual private server (VPS), everyone in the house has their own designated space" v$ p& Z) j; j! X/ g! P! m/ n
inside the fridge to put their food, and other roommates can't come into that space. The server is& D( Z+ J4 E( C5 g6 Q8 G d
partitioned, so that each customer can only use a specific amount of resources at any given time.( C1 e2 ?0 `6 g
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 ]$ V! O4 @9 F, r
belong to you and no one else can use up those resources. This makes it possible to serve much more
: { f5 F# @; u* f1 p% Otraffic, faster., \+ M+ O) S7 {- H- c
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ ]- m/ Z% Z8 u# f, b5 y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 _- j) H$ [1 Y8 f7 h* e2 l; O
here:0 A$ ]8 C s6 H+ {
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) H( z# V+ O: L- b, |9 ~) O6 k6 X4 eVPS&highlight=hosting
7 c* l5 V; p g% D- G! c( SDedicated-Hosting-vs Shared-Hosting1 \, p1 f* }. ^" Z4 E( T$ b$ Q( r9 u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 R6 p; @. k. t9 WHosting...Your-thoughts
/ r& X' H# {% a3 V) U i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% ` a/ x+ M( bHosting Providers for PPV
" r, o7 J3 M7 i8 {2 K; G$ L# aBeyond Hosting
: \- j) C; O7 Ohttp://beyondhosting.net/& ^. w7 M8 ?! @4 W# t6 d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 x+ G# A, I; B6 h- y- r' S! r
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ b( ?# g4 O6 D% h6 X; Xdirect linking with PPV. Also, these guys provide great support.
4 s0 Z* y# s( j- r+ j0 yProsper202 Optimized Hosting- h6 C+ Z0 l) o& }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: t; n" M* K( f
CPVLab Optimized Hosting! s% G6 L% ^9 X/ E% }5 x
http://beyondhosting.net/CPVLab-Hosting/
/ D, u3 M# H3 y1 r! U; l' W5 RDomain Names for PPV6 n, f5 ?4 p7 @- d0 ?* q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
^- R+ `6 W3 D3 i; B* A. |where you're going to host your tracking software and your landing pages if you decide to make them.
2 x& i' o. o. n$ ^& V7 `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: o l4 [7 v( d( a9 L: b3 h Ubland one is fine to start with, to host both your landing pages and tracking software. The .com,( [- J% b0 o; d+ V l
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" F( j) Q! S. v; D& O: v2 Jterm or build a whole website.. t& m7 ~9 j! c2 F
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; y- l: H7 X; _& H$ B% ^) j4 |tracking software on your domain. This is really important, because it is necessary to track your( H* l N3 @7 C& g8 U! b8 Q* N
conversions down to keyword level so that you can optimize your campaigns. Without proper. Y: \: c0 w7 ~$ [4 Z+ O
tracking, it is impossible to know what is working and what isn't.* v6 g, u1 A f5 W
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& u# H7 G6 z8 O& @: Mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* U, c9 A/ q, dProsper202% m, {# ` [9 N$ I
http://prosper.tracking202.com/apps/3 g7 n4 B. V/ A
CPV Lab
8 j. M* a3 r3 q# I, chttp://cpvlab.com/
1 }9 G5 j0 f! QCPVLab Help Videos& |2 O4 Q/ _' H1 }
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 k; ?6 H* N: R) j& R4 ^1 G. p& v) L. \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' g5 G; P+ L3 G, h2 bindustry standard.
, h7 j/ g" |8 w+ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, u: B( X" ]0 ^5 zCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; S% d' u. M8 z y i4 k0 l4 Egood support if you have problems with your installation.
~% r2 E0 I6 m* q, xTracking 202, a1 s$ V# b9 y' J+ b% ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ a# u3 d; s5 y) H1 H+ D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 [5 ], ^! D% C% a
area.8 V5 X+ m2 _! v/ a2 D0 x, ^
If you choose this option, keep in mind that your tracking software, one of the most important parts of: z) `; ~! k3 j, e" q$ y
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 @0 n3 H- Q8 {4 Q5 }) u1 G$ w' tinterface, and their hosting.
3 y! v" p* D Z( M$ n9 e6 ^5 U2 b$ ?# C/ tAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: d. {2 X w' q( ^
and targets which you are bidding on. Leaving this up to chance in order to save money could
3 I4 L& c9 j) D; Jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you. Z' t9 M, J- Y
were using.
3 n1 W# u8 |2 vChoose An Offer
( D! k2 R N2 K9 u# E! NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 R1 R7 x- D3 w4 ], l4 `
Lesson on Offer Selection5 Y; x( ?, L$ U: f; j+ [( D A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers* K) A4 U: C4 [( D7 e" G! c( w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 m2 W5 ^0 {+ M0 Q9 @8 rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- }) l V5 Q |7 J8 K7 t9 _+ v( k0 VLeadImpact as the traffic source.- k0 ]# Z# ?8 ^* Q
Now the best way to learn how to put all of this together is to just get started. For some variation in8 s) Y" A" X* B; |" ?' k4 p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- Z/ q+ F& G' N2 ~0 T7 F6 s0 U# S7 q
campaign.
$ x7 x x2 g2 ?' hWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# X* ^( ^& V1 E. R+ i+ Cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ w D* P) _: F8 x, F. Z
that all traffic is accepted.$ M! K/ y0 _3 n3 B0 s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 e8 A o9 g1 m. T& q# U( N- `; M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can i1 w4 }) ^8 G) @1 z; o. p- T
get creatives like banners or images specifically for the offer.
0 o& P+ [* P5 f+ ?" R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: I1 O4 U" @0 {0 T( O& e: V" Z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& D; V9 o' X% otrack my keywords. Without doing this, it isn't possible to see what's converting.
T& m( r2 `( Y8 oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; i% H3 s- N5 `4 b6 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) b; a+ n1 D# d' N+ f
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! ^& ^- g9 D$ K( |4 h9 ~
bottom of the page:
9 ^( U- m" B" l& \* \Next, I have to cut and paste this pixel into my offer at Ads4Dough.; z& m @! X6 y! j) y! m7 a: B
Click on the offer → pixels → Add a new pixel and this comes up:
V& Z6 s8 c$ O& p5 _5 WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, S' E$ i0 O) Q5 E
from your software into the box that says 'Enter URL of image to load'.
3 W6 a- g9 r& H9 l6 DOnce you do this, it should look like this:7 z9 Y: F+ _7 S5 s6 w, r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 \. l' K1 {# {4 c7 {
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. ?; m0 c. D4 W% \6 \
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 A. r; x* y) Z/ [ H: CProsper or CPVLab.9 M: Q: n6 p/ c( \
9 { ?; J2 r2 i. q+ G
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