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PPV GUIDE [PPV新手入门][28页]; ]' d; M- r- h$ P6 w6 t
详细的请下载电子书！
, R" G% b1 ? [ {5 q }9 T+ g0 X3 j6 G5 b! Z! m! ]) K$ q4 I
o4 Z$ V/ U6 H4 E3 G5 }
Newbie Guide
+ `9 H' f1 ]; v. i4 V7 Z' Y( e1 IPPVPlaybook.com
7 `% K( ]3 P# o/ x6 ITracy Shaffer1 X9 G/ s6 ~2 m& e
David Ford$ O/ ]+ H; e' e$ u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
G n' O9 e$ B! d0 y* ^Getting Your Mind Right to Start Affiliate Marketing4 N: Y4 e X0 c7 @0 I2 `: F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% A( p5 O8 C/ n3 S3 v
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ g: c- p: x% k7 l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. w3 z. j$ c5 v4 Z$ H/ G
with any success, these claims are laughable and far from the truth.
+ ~5 M4 J' v3 A( ^3 [# t! vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 Q+ g0 N7 }) _% ~3 M& {
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 F8 U9 d0 M+ ]! gthe ability for a marketer to be a one person shop and make an incredible amount of money with low5 W' M& m7 @- z5 Z, e2 ?. G
overhead.3 D x+ O1 h' M7 s
The winners in this business are the ones with persistence when nothing works, who know there's
( P4 M1 ]# q9 u/ M+ kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" k$ t% P, f0 @0 n: _The cold hard reality is this: virtually everything in the space is changeable, what worked today can j# c4 D. K4 G$ X0 y* d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& s* n# ^8 J7 Y+ s
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 h7 t/ h& B. e3 I- V1 ]6 K
learning experience available to anyone with a few hundred bucks and the ability to open an
# K- r. `% e$ T# K( }advertising account.: W, R+ h% P n! O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 ]8 T) I, j) ^0 X. p. Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- {2 w, I. K3 m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( e5 x: z7 h- {4 L, `" G7 Y% Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, \7 `+ W. P m$ Q8 MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- Y; i8 K" r: J; }/ o1 U2 U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 C! x: w( a- ~7 Q
started building.* q4 I5 Y: p( v7 f6 L2 }0 g
Things you need to get started:
( Z: ~) N1 F- y5 C# ]- |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* Q9 e' |# X1 J. y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* x& N9 _/ l5 w; S- h7 u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 C* n1 U9 U1 `9 C$ q D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( g; I. ^: r* m- ]% sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic! W9 o+ @2 i# c/ u+ U- s
with PPV.* Z! L) C* [9 P, g# O
Basic Getting Started Definitions% ^) h9 p4 o+ e {: r
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 B+ N; Q( W- r$ g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: n1 k) J% k8 C. e4 b& D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" |7 W9 \, P2 i2 K2 _# g+ d1 `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 D6 \0 O* ] k. r+ `1 ? xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 ~( `4 _3 \. b5 w. D, `receives a commission on that product. An example would be the Amazon.com Associates program,+ q" e1 h& ~+ H# S
Comission Junction or Clickbank.
6 [2 u9 l. j( z+ @9 \" SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" O* p6 |6 x- }1 {0 ^ wan action like filling out a form, submitting their email address, signing up for a service or sometimes- B" A7 o$ {; J7 d5 B
buying a product. An example would be Ads4Dough or Neverblue.( j9 J0 K- W! n o5 d( M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' S7 @2 e* U0 t; T) w
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- F, g3 i) f9 d& t2 t$ R4 U9 Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
* \2 j$ _6 q( @! j6 x D1 kright from the start can really help you.
; ^0 G* y( p$ q4 N" b6 `* L- E# g( iPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, X! O( E0 U4 Q% j! H/ w, @2 U! Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& B/ n% G6 e# {view, starting anywhere from .01 or .015.! q* O. q' h4 r
In order to use this type of internet traffic, the affiliate can sign up with a number of different* Q; U" M8 A `; R5 J8 x
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- i( q. u9 Q, q7 t
MediaTraffic, and AdOn Network.
( r5 K( r& ?" d. U3 F3 RDon't popups get blocked by pop blocker software?
0 N, w3 F9 P( ~$ y+ x& |# H5 `* xNo. Popups are served in a new browser window as if the visitor had opened the new window' Q4 p/ |+ u' c2 `
themselves.
4 A1 Y- v2 x! ?4 i$ Y+ f2 ZHow many popups get served to the visitor?
& R$ _: U( _9 R% x6 k# p/ g6 U* jThe number of popups served varies depending on the PPV network. Some pop more frequently5 E t( l8 y- A( Y/ }* l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 r; g' k6 a* W( J4 ]8 j9 E
serving this kind of advertising, so they have to toe the line between keeping their software
: o( j7 W. y2 h4 bdownloaded and still making a profit.; }9 D: o# {6 X O
Isn't this type of software bad? Why would anyone keep it on their computer?% |/ b1 P! Q7 ~. \
No, this type of software doesn't harm the user's computer.0 R: O$ k4 L$ M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. ?0 X; w0 v$ y* \toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 n- S' f; i/ w' e6 Xthat they can continue to have access to the incentive.$ l8 R2 S$ \# O; N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. b7 f7 M* L1 V2 |4 A0 QHow to Get Accepted into a CPA Network
) l: o* r8 ~9 c. W; MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. S- q! g: a5 U- G. _8 eto start looking for networks is Offervault which lists offers and lets you compare payouts across* l! J) t* I0 {* J+ m4 V7 ]
different networks.
$ {6 i% i! K, L0 j9 e+ S$ E7 s) o: wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 r- a, q+ b. C4 eapplication and be as specific as possible about your promotion methods. Usually some time after V1 A; Q' N$ ?/ W f
receiving your application, the company will call to interview you. The phone interview is a critical7 s7 j) ^* l9 f$ o
part of the application process, and most networks will deny your application outright if they can't get
4 q6 Z: u- U8 P* y5 Qyou on the phone.
! |; Y- s; O0 h7 P2 r7 b- I3 {4 sOften, the person who does your phone interview will actually become your affiliate manager after3 W/ ^) Y) p6 R' p# p+ e9 @
you get accepted, so it's a good time to put your best food forward.
3 Y' m$ W( |- F! R7 wYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 B! v( x5 w( J- {: d# ^the phone, but trust me, this part is critical. Have answers in mind for the questions:. Z( u8 ~1 e9 E" G% n ]6 w% B
What methods do you use to market offers?
9 O" P# G- o7 h4 \& P# g zDo you already have a website you will be using?
# V; u( f- B* Q' ~) a( o; t* @How much is your advertising budget? i% p3 j; O+ A. j
What other networks are you a member of?
; Z6 t+ z" T; V+ |% M8 g( A0 b! |" wWho are your affiliate managers at these networks?
, V1 D4 `7 C9 N- Y: _9 ]Do you use social media (Facebook, twitter, etc.) to market offers?0 Q9 Q( {! ~/ u: G
How much traffic can you drive?! t; [ U( O3 K9 \# L
Do you have a personal recommendation from anyone who is already a member?* [: r( d- v' O5 ?+ ]! d6 j$ W. j
Once you provide satisfactory answers to these questions, the network will approve or deny your
) I/ X3 p! Q9 oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% v, N; W4 d' Z; X1 X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; ^& C) z- @- R3 Y3 T3 yfor the network can be helpful." X- d4 T7 a e; V7 ~( o- W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 Y3 X9 i0 x+ t7 Y1 E; j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# I/ q5 l* [% c: i. i- ~0 I4 P; Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) E! F7 h; i4 j. epeople can open a lot of doors as far as networks are concerned.
" @) G/ ~+ O5 H& |& b3 X$ }! E, YAfter You Join a CPA Network
9 ]- B Q0 F+ k! ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' s) W* d* G- G2 B, A$ d7 `+ hand make an attempt to get to know them a little bit.
9 o, Q1 m+ M* A0 f1 B" k3 x+ Z; VFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 z: G" ~1 V# X; Q6 ~2 ~: v! s
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; Y# C$ U! y4 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& H( P4 ^) Z+ B% Tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 Y& B" W- ^; wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' V Y. Z( |" a9 D- J- Oemail.0 Y+ M0 [% D p1 R0 R4 Z
For more helpful info about dealing with affiliate managers, check out:
! d9 v7 f Y3 q9 T( p. Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( {7 k: q3 K- J0 ~! e1 M$ a0 \3 lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/4 ]9 C9 X' a2 z: P: a! u) k+ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; s' `; @) S; {1 O& E! u4 o
Set Up Web Hosting8 K! h8 z1 U) m3 U+ z0 e! H: [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# B- K/ M" C" y$ @about internet hosting. In general, you get what you pay for with hosting. When you use a shared' a: j3 w" p. F9 r7 T
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 k" @6 z: g" q3 y. c% ]8 O5 m" r4 i- xwhoever else is on the same server as you.
) F" D+ W/ q( ~Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" U/ X7 O4 f1 @9 o0 o7 s
enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ B) B% F6 d# G1 D4 @seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* q+ v! T" U* R* g5 Y% mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& o: n/ V" ~7 o1 S" U
house full of roommates (hosting customers).3 n- R6 m& c( d* A; H, y1 _0 Y" n/ D
In shared hosting, this is like having roommates where everyone has no specific designated area inside' X/ w! \& | k6 v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# f" B |- z$ r; ?* F* H& I
fit./ M, }. i" i. s& X; D$ @# l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than( E" g. N4 z: |
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' `4 k7 }: p2 w- X! h" ntheir food. Everyone else's food in the house has less space to take advantage of.% q0 |& H, ~" c; y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 \+ _* U9 o+ X% m* ?5 B
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ G- H) u: N$ X$ X, C+ lIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 A2 | }2 a" [inside the fridge to put their food, and other roommates can't come into that space. The server is9 y# } t/ i, U) `+ q; L2 A
partitioned, so that each customer can only use a specific amount of resources at any given time.* ~8 y8 ~& r0 p& [( V! G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 g4 P) j; J2 Z/ D- ?
belong to you and no one else can use up those resources. This makes it possible to serve much more
/ z/ k& j! Q7 s2 g( i) rtraffic, faster.4 D+ j3 a: M( @4 u m8 M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. ~+ v$ |" T% o! I& P0 Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! C: m7 |- h9 S( \1 m
here:
* n5 C/ Z" \$ ^5 k9 _* j) thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ N4 S+ \, a# ] l
VPS&highlight=hosting
# A4 d; _: c9 L2 n$ U, b7 uDedicated-Hosting-vs Shared-Hosting
: z3 ^) r' |+ Z) [$ G. Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ }+ Z/ w' S* s1 M! G4 iHosting...Your-thoughts5 k0 `) @' y! t! o' l6 u/ l) A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ L2 q; M, B$ T1 m8 d& e6 L, tHosting Providers for PPV* h5 A/ g6 Y! \1 D) o6 }% \# e6 o
Beyond Hosting8 _ u C- G* Q5 H: h1 _4 f
http://beyondhosting.net/
( p3 b$ x9 g& I( BWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( b3 G" E9 d* H+ b) v6 J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: W: i! S- \ C) b' \
direct linking with PPV. Also, these guys provide great support.% [' _- X8 t/ t- a
Prosper202 Optimized Hosting
( d& r4 O% v8 g/ ?) D/ Khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) p2 O& D2 {5 m2 L% u3 x; vCPVLab Optimized Hosting0 D* {" i+ K* s) }2 o
http://beyondhosting.net/CPVLab-Hosting/. v2 t$ a# N8 A0 j
Domain Names for PPV& A, @, c: [) M* Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' {! N' C0 L& ~; k" Q
where you're going to host your tracking software and your landing pages if you decide to make them.
7 D7 E1 e: v- q% u/ [. a8 }Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! r3 f) x! s: p5 ~. A2 q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,8 ~0 n7 ]0 U/ G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- p6 [. u: s l( ~ gterm or build a whole website.
9 N2 |# J0 M8 Q5 ^1 ?After you buy hosting, a domain and get those all attached to each other, the next step is to install
' c* I k. W6 P9 ftracking software on your domain. This is really important, because it is necessary to track your
7 m# i$ n; P( x, tconversions down to keyword level so that you can optimize your campaigns. Without proper( q/ X2 X9 Q" C/ y, P
tracking, it is impossible to know what is working and what isn't.
5 L* u, I+ l- ~7 V- @To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 R; M' q j/ P' E0 k4 m" ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' l7 g- @6 E' _4 ~. y- z, {Prosper202
& B8 \' C3 h$ C) Phttp://prosper.tracking202.com/apps/6 s7 {0 C" R `% v9 Z, ]! j
CPV Lab$ g' {. t5 p0 }8 R4 p6 V
http://cpvlab.com/. w6 s9 o1 d5 e' d! G
CPVLab Help Videos# s& W7 ]# }) V7 x/ A* o6 o
http://ppvlab.com/oweiw/oiurw/vdm.htm4 Q9 }: L/ m! V) s/ P8 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( U. D! E0 H6 e0 [
industry standard.9 M u: h2 _3 i, u' t5 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 V! S @2 h: `* K) ]& |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 M- I& g2 F! z8 L
good support if you have problems with your installation.
8 r9 \' D4 O! x, FTracking 202" j7 k% F+ ^+ x3 W% f- R1 T3 d8 _& p
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- `: q# R/ L7 W9 ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! L$ }2 w7 w' v& b; Jarea.
7 V h& e8 x* k; b) Y \If you choose this option, keep in mind that your tracking software, one of the most important parts of1 S) V% @* {2 N/ b
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; S9 V- j' l4 r6 c$ h! d; E
interface, and their hosting." o* M9 q5 K: `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 s3 y$ p! J% z, |7 P. ~
and targets which you are bidding on. Leaving this up to chance in order to save money could
. T# |" a8 p' }) tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! v' L5 V* W2 [9 Mwere using.
! S* t9 U2 b/ f3 L: nChoose An Offer
3 y' U1 H6 M% e$ [3 {Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( } ?3 k- @; I5 _5 ]% P
Lesson on Offer Selection o* c t ^9 e% U4 t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, T7 `# L4 t/ b3 i# f8 D: r$ sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ V: p% w) G, y4 v) @0 c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; |5 }- _+ A/ X" K# `- yLeadImpact as the traffic source.0 N. k) s' ]0 k! h6 Q1 _* N% _
Now the best way to learn how to put all of this together is to just get started. For some variation in1 i* i& m* H) ]3 e# m0 n* R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 r8 \2 s8 F% [) j* C
campaign.
) `% {; h8 _8 pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 o8 S2 u, }; V- fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 F! V+ @1 ~/ @' e) I/ H# x2 vthat all traffic is accepted.
+ j/ \2 C P) ?3 p) t$ N. JFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; O, r1 N0 H- U: JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 S9 x# Q' s8 `8 Q, T3 Rget creatives like banners or images specifically for the offer." A9 [; R. d: r, B8 q1 g+ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 E6 y3 t2 u- o7 r- }4 o; H/ mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. ~2 u- U* p/ x6 n* u# T9 G# v
track my keywords. Without doing this, it isn't possible to see what's converting.* s" C+ l8 l0 g0 u
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 y1 m* j p1 g' C J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 R) m# Q+ X! d& z% f: n( P* gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 b- z, L$ ^0 z8 o3 i* y5 `bottom of the page:
" e/ Q& a0 Z' k9 [5 ENext, I have to cut and paste this pixel into my offer at Ads4Dough.: P: M K7 e8 x' E' ?6 a
Click on the offer → pixels → Add a new pixel and this comes up:8 B# M) E7 C6 k8 a7 Z* o# @, h
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' Q+ N) O4 R% V/ t
from your software into the box that says 'Enter URL of image to load'.5 |! K' x% o/ d0 `: G- Q" z
Once you do this, it should look like this:2 l9 k" N3 o( T0 g/ [. X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* c. o7 i u8 p& Z0 ~
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, l( s6 S% l9 ~0 y/ V) M" Y- _$ ]Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, t: S- _& _ F
Prosper or CPVLab.- x0 D1 \- Z9 D/ f1 a+ l: @% ^
o, }% E1 w# v |
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发表于 2012-12-27 18:47:17
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