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PPV GUIDE [PPV新手入门][28页]
5 N9 m0 T( }5 A" @详细的请下载电子书！
/ ]3 J. X- k; M* I% x* g3 h2 B4 ~+ g. g/ @8 f& K, }
. o3 |# P/ S# t
Newbie Guide. ^; }* t. Y9 }$ _ \: U
PPVPlaybook.com' }* M, Y5 V) @1 Q
Tracy Shaffer
: `5 }& q4 L' ~- Y. V9 eDavid Ford$ ?- H5 }* C. J' B" G0 [- V: i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 A* d W8 c2 X i% ]7 {5 B3 V
Getting Your Mind Right to Start Affiliate Marketing+ B* b8 I) \; C# i8 b+ J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! v# g4 b+ ^. n, k/ }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ u! I, i5 F, A( }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ } z' ~ \: Z
with any success, these claims are laughable and far from the truth.
4 G# v( G4 Z; c, H; ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# w' U; J, U3 Y5 m6 B2 B+ r- L* y
flow management. The main benefits are the low barrier to entry compared to other businesses, and% t8 l. W( P8 U3 ~& Y: d9 D6 C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 \6 e- |8 ? D+ F$ C* `overhead.6 ^# p+ u p2 ~5 w7 q u8 X
The winners in this business are the ones with persistence when nothing works, who know there's+ ]1 F! x4 q, E: D, |" v
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) }" K- e Z% X
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 A' }. }+ a& W& A. r, `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 k# v7 \1 |9 U3 NMost of these things happen suddenly and without warning, and they all contribute to the amazing" Z% n4 b$ \1 a: m) w
learning experience available to anyone with a few hundred bucks and the ability to open an
' O+ h* T0 _# G4 Badvertising account.! J* H3 G( A% i; k. m! F+ L$ \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& n( d+ Q% S- ]5 _% Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 A' N2 F' u/ ~$ v0 l$ } Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( E% i5 @6 c( Q& d( \1 ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ F1 J$ p# I4 ?1 F# g. p( eWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 f ]* C- n: }# ^7 l4 B5 O7 U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) @& s, M0 F* b8 Y6 N
started building.0 g" I; \3 [" z ?) M
Things you need to get started:
% P5 R* W; R6 {6 ^1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( j1 h5 O# |6 c7 Q6 S9 ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 l$ E& F- @" j$ d% w( }
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 [9 k" W% Q, m, l8 I9 `
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 l6 @% B L2 o+ V0 p7 mThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
& I: E" i1 d7 K$ s/ u+ H; Xwith PPV.
% s4 ^8 X c0 g+ w; Y+ x- w. RBasic Getting Started Definitions
% q7 e( U5 x. O( ~: Q4 `. S+ q9 Q$ dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- U$ [* z* u9 w% E: U( Y9 X; H( ]affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 H: A- ~8 s+ L& E8 L) x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! W: ]: R k# O! q, Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)., c" e/ }7 U4 u! n* [$ a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; ~' u$ ?" G, U+ v3 M# ?; r4 i
receives a commission on that product. An example would be the Amazon.com Associates program,
+ R" e0 v, W8 J: @9 aComission Junction or Clickbank.
+ N2 [3 w# @' rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ Q# n( a3 ~ e: x
an action like filling out a form, submitting their email address, signing up for a service or sometimes- U) n. y2 q& a, v/ C. z1 N
buying a product. An example would be Ads4Dough or Neverblue.$ }) |! F U U# o; G/ E5 r y% V8 O4 s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( k7 ?) x) A2 I) O' {8 _! Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
! U- W( _9 X9 P; I2 Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. p7 g6 U5 c0 P% h |. D( Rright from the start can really help you.
& y" H4 S5 r( t* a# HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( Q& i0 ?! C1 m0 q7 ?% y, t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) _' O* v* F( Y/ W) \: U9 R
view, starting anywhere from .01 or .015.
- F3 B Q4 v& ~! h/ UIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ D3 S) o, h6 c4 {- B( n2 H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. M2 H+ \2 a; k! b# f/ D
MediaTraffic, and AdOn Network.
/ w( |! O: i& o) oDon't popups get blocked by pop blocker software?
3 B! {9 }( l! A; uNo. Popups are served in a new browser window as if the visitor had opened the new window2 [8 d |: { E; i; a4 v
themselves.' t" i7 h' T M# r% j
How many popups get served to the visitor?3 Y/ m, x( \4 F% Y3 ]4 R
The number of popups served varies depending on the PPV network. Some pop more frequently- t8 Y/ e- n6 g! M9 u/ r0 b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ o8 H) q5 d! J* p. ]& z/ e2 O
serving this kind of advertising, so they have to toe the line between keeping their software
: O, y1 h' H" h( Gdownloaded and still making a profit.
; Z& D7 S$ M$ z" D! MIsn't this type of software bad? Why would anyone keep it on their computer?% X v1 Q9 N; x$ L7 F
No, this type of software doesn't harm the user's computer.
- r) O& U: d$ b5 A) x& Y' |" E2 pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 T6 j7 ]. V3 W0 U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" Y' b, V" \1 s' d; h
that they can continue to have access to the incentive./ Q( \0 Q- c9 v* L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' Y* K0 v5 Q. |0 ^) hHow to Get Accepted into a CPA Network5 N, o% V L$ H) |/ B0 a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. q' [- o. M0 t% S' W/ x
to start looking for networks is Offervault which lists offers and lets you compare payouts across& c) c& u0 e- M* ?; t! J( E
different networks.. z$ N, _9 }. Q$ I! `; t4 ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- |4 m1 w, `( ^. b! g, M/ Q" N
application and be as specific as possible about your promotion methods. Usually some time after1 t% t4 o! ^7 ^. w
receiving your application, the company will call to interview you. The phone interview is a critical
6 v# `: |) Y) n1 R' J+ Npart of the application process, and most networks will deny your application outright if they can't get
8 S; I, c) @) ^you on the phone.5 m0 _% G$ e' F: G& [8 \5 b
Often, the person who does your phone interview will actually become your affiliate manager after( H0 ~/ _3 {5 U7 d2 P0 c6 f
you get accepted, so it's a good time to put your best food forward.
/ r5 t% A" I$ T1 Q( _- |% ]% X3 x$ v3 eYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 E$ Y+ x# W) D& ]' ^2 Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 f# W# V) Z/ Z4 j, O: ^, p5 S( C: m0 VWhat methods do you use to market offers?
9 a* z+ d$ q3 D% A6 tDo you already have a website you will be using?$ s) F: O( F! u8 ]* B9 O' m: u/ ~$ O
How much is your advertising budget?
8 F d: U" @9 i' d7 M( Q% dWhat other networks are you a member of?) [7 W- i' s- B5 `$ y
Who are your affiliate managers at these networks?
0 \1 C {6 M7 \5 M2 xDo you use social media (Facebook, twitter, etc.) to market offers?! K2 I) a3 @8 @ N8 |% e0 u3 d
How much traffic can you drive?
( k3 u' s" w( v$ {& l* v9 NDo you have a personal recommendation from anyone who is already a member?
) K/ ?/ e: F! @Once you provide satisfactory answers to these questions, the network will approve or deny your$ m7 `" x j& |! F8 P1 h+ C
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 C# \* {( f" |8 }8 apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
! d0 @/ c+ f6 \' G& J3 u1 Mfor the network can be helpful.
6 J+ ?5 V/ `( zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! I4 |7 e. X6 A7 G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 h; S e+ K \& s' a& N, t& N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ [5 ] @: |! _+ dpeople can open a lot of doors as far as networks are concerned.6 W7 s+ s+ b+ ^3 u2 C% H
After You Join a CPA Network! T( d0 h9 f. x/ M/ F2 U! S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& l, X( q( m# s0 q' I5 _9 xand make an attempt to get to know them a little bit.4 ~9 }& c0 v# x1 [4 q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ n9 n% ]- g% h7 o# tweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ q9 R) j( d' v$ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. o% V5 N+ T& i+ B; J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout P8 d* Y% m' K& N9 Y7 o' ^9 l' i3 m
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) b; P6 t. ~& A, bemail.
6 u! Y& [( U% GFor more helpful info about dealing with affiliate managers, check out:+ a) g2 ? J' ~4 P, I9 }) `2 I5 Y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; U7 b, Z; r5 a2 S* f( bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 I( ]9 _9 D" S7 c' R+ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( f) F' o+ h6 {Set Up Web Hosting! M3 M, v- n# f" Y% F# j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 a1 b- z; y- V% Z) B9 x3 C) ]0 Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared- K: w3 Y0 Y! r7 t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 I; b6 F6 Y! K# B! @- Z
whoever else is on the same server as you.
& o8 J, a# m9 s' O0 {$ mSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& H( Q8 o8 c n# j; Y- `enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 s, K; n6 f- x2 tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 y" i2 e2 m6 ~. rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) f1 D* `+ f( Y4 a* q; G- Khouse full of roommates (hosting customers).& r" m, N& Y5 Q: o! {. C2 F4 G
In shared hosting, this is like having roommates where everyone has no specific designated area inside& a) U, C Q& s. w8 `
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 o s5 }! H* o6 g: zfit.
6 Y3 S, h; p% e; M" z7 x: L, QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
w: S( z8 B' U8 L) x& n" vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 s5 @" M- a# w* K* D, O
their food. Everyone else's food in the house has less space to take advantage of.
7 ^3 h- N4 P3 S) H! r3 MIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 q7 d' D; T- U$ n! B& C" oany type of hosting this is a bad thing, and especially while running PPV traffic.
. H3 e. `: M+ |7 f0 |In the case of a virtual private server (VPS), everyone in the house has their own designated space
, e1 Y- E9 q; F" _inside the fridge to put their food, and other roommates can't come into that space. The server is
# c5 b. I9 R9 D- b5 n, b9 ~partitioned, so that each customer can only use a specific amount of resources at any given time.
- r6 i$ J0 q0 f: s, p# M7 gA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# w' w5 M F8 ]) e- Tbelong to you and no one else can use up those resources. This makes it possible to serve much more. ^; G+ u5 w: p/ T5 u
traffic, faster.9 N# y% R& L% p' |5 l( m5 L
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
o% Z+ ]2 U9 v h6 G3 Q$ V$ r" AAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 s8 Y) s1 e7 X2 S! V6 |) k
here:7 P( Z' Y3 b& N
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* W3 U- o9 x! n# T) ZVPS&highlight=hosting
% z2 q; p1 L3 t7 Y3 bDedicated-Hosting-vs Shared-Hosting
4 \5 s" Y; l! h- R$ c% R6 [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ l' W" U: Z( N1 e. cHosting...Your-thoughts
/ i3 R! U$ M9 `3 ]" E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; `4 Z, E9 t3 n2 ZHosting Providers for PPV
* Y( s8 u# R: d) |4 B1 BBeyond Hosting" O, |" c" P" b7 R# y: {1 S9 ^
http://beyondhosting.net/
g7 Z3 }& t1 F! w2 }: O- ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) g8 l3 w7 P0 i G$ U
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) S6 ^4 ]4 M/ t# E9 ~3 N& Y+ {
direct linking with PPV. Also, these guys provide great support.
! S p8 W3 j) i7 c; u2 pProsper202 Optimized Hosting
% X5 ~6 ]$ b9 u! |* ?+ D5 ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, n h3 E) ?/ |3 V0 I; a
CPVLab Optimized Hosting9 i2 ]: L: W% R
http://beyondhosting.net/CPVLab-Hosting/
- W! ^% B( k2 }6 |$ aDomain Names for PPV
( U B7 R, i4 [* _ O. yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ q2 v- X6 t: D# E ?
where you're going to host your tracking software and your landing pages if you decide to make them.7 ^" J. i8 v( B+ ]
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 M, j! m* l# f* f. F2 }& z }bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 Z8 X. \8 L( y# W5 a.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! }* F2 V, K) U0 k$ G
term or build a whole website.
; a/ i9 a+ G4 H1 `8 pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install- x$ Q. D, a# x& O: x; e
tracking software on your domain. This is really important, because it is necessary to track your
& M" T C t& s! {conversions down to keyword level so that you can optimize your campaigns. Without proper
" B0 l( G% ^9 | J3 O) z# p% K8 Itracking, it is impossible to know what is working and what isn't.
) C( ?# _% ]0 t- ^- f1 ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ x0 b% P; c' I5 i( f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 j) X, E6 l7 c# f- |5 p. U3 a5 k0 v
Prosper2026 R; _5 _' Y* U, c& U" M$ }
http://prosper.tracking202.com/apps/
- W1 Q% n& V FCPV Lab. K: a9 G: v) d6 h, Z* M0 l8 C! {! W6 V
http://cpvlab.com/
" ?4 V C V* l9 }CPVLab Help Videos: |- r8 F# u, P
http://ppvlab.com/oweiw/oiurw/vdm.htm; Z; g3 c6 c+ Y- ]
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) L$ Q7 @7 ?' Z' v$ U. {4 P6 I9 C6 c$ o/ x
industry standard.
! A. p9 e" Z6 L# k# o7 l9 h3 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 F' k; `1 B3 `+ k5 C* q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& K& C# K$ ], N: tgood support if you have problems with your installation.( _! ]* f: C$ S- n' b! s; F v0 A
Tracking 202" n6 M8 M7 [) b
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 M; T/ g: G2 {campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 K# f( ?, j M, g2 G- Earea.) c: c6 M6 D% b
If you choose this option, keep in mind that your tracking software, one of the most important parts of8 b3 ?# R0 E! o ?( r& k3 a& w( m3 S
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' y; l2 u7 n9 f& F- {- ainterface, and their hosting.
2 f1 j6 K8 { Z; m _/ F( X1 lAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords. Z7 {) U. Y) H+ m* y7 A3 h, B8 ?
and targets which you are bidding on. Leaving this up to chance in order to save money could
* j$ M* ~! z' e% w- B5 H4 B( zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 j+ P4 A; z2 X; Iwere using.
1 n; ^1 i! g1 R9 J( P8 zChoose An Offer E" V( R" k) L1 s
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. Z0 W( n( h2 b$ {* {
Lesson on Offer Selection8 c0 ^: n& C6 B' {3 T% P1 I
http://www.ppvplaybook.com/forum ... on-Selecting-Offers8 s9 X1 w% e% x3 j4 w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; m5 C" O6 f& t+ j" v# A1 {% g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using q9 h0 H- J" O+ X
LeadImpact as the traffic source.
' i$ v- l3 _% i3 iNow the best way to learn how to put all of this together is to just get started. For some variation in
6 [" C! z8 V1 `+ o) ~( ~; f5 xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, I. `/ d+ U* _( K( g Fcampaign.. j4 f: |" s) |; G8 ]
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 I2 \. h5 t+ p! }0 r
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# M. `) g. J7 V# V9 k, ~that all traffic is accepted.& F' }. h" \$ c+ v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." E8 N" q" [$ T: L
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; _* X8 a) S- S5 R% \; i* O2 m2 }
get creatives like banners or images specifically for the offer.3 |' p" i" N$ H/ e" ^1 d0 k/ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" C, N' D% _4 ]- {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% F; U8 _& k, R/ h) i
track my keywords. Without doing this, it isn't possible to see what's converting.6 n& L) p/ J! M. k
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: R5 N/ }' v% Y$ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& [( E: w2 F3 g6 E1 e- r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% N' W' {6 `% y: w8 fbottom of the page:
2 x$ u! `& j. k) ~# O. T4 i. MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 o& D7 \* f, m6 a# t$ D MClick on the offer → pixels → Add a new pixel and this comes up:6 t1 h. M7 m. D# R, f( h9 Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) p4 _6 L$ c8 W: O1 Z0 \; N9 Gfrom your software into the box that says 'Enter URL of image to load'.- r- w' _' U) @
Once you do this, it should look like this:
& ?, O% ]* o7 ?9 N9 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 C9 p( o- ^( T4 c- Q8 _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 G4 f' x7 i3 [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 m+ b- X1 C( m4 R+ |& h
Prosper or CPVLab.
, o* d9 p( n$ U1 ~
; n" M8 l r& p9 \2 z( q/ r |
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发表于 2012-12-27 18:47:17
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