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PPV GUIDE [PPV新手入门][28页]/ K" K9 J$ p J. Y0 N! ~
详细的请下载电子书！
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/ }! r3 J$ \0 x w1 F
$ n; H. p2 W6 H0 f& mNewbie Guide
& m: L) s& j8 n/ m9 Z/ }PPVPlaybook.com$ s3 A& @" Y7 v2 \0 Z4 ~( G2 J( p
Tracy Shaffer
% P1 A/ F& P* XDavid Ford7 x3 M7 f' ` ]$ F* Y( {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' `+ h5 [5 o4 i% V8 R
Getting Your Mind Right to Start Affiliate Marketing
# y4 }& {6 `3 M( AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) h; D$ i- U+ _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 \/ I# Q; z/ h0 Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 w \# x) D5 ~, G* [
with any success, these claims are laughable and far from the truth.
9 U/ G! z' N" p6 ]' n; WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
y1 j% k4 L1 J. R+ fflow management. The main benefits are the low barrier to entry compared to other businesses, and0 V1 P; C$ b! @. h! n" {
the ability for a marketer to be a one person shop and make an incredible amount of money with low' g, B/ P! F# }+ k+ a
overhead.
- O1 f; v' H+ ]/ s$ a3 V ZThe winners in this business are the ones with persistence when nothing works, who know there's
& X K' I& h; lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 \1 p& b" P1 a$ E) X2 @The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 e/ z2 U" a1 y6 o# k, u4 n }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) Y7 F) {8 h- uMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 W c7 ?6 I+ \4 t2 m7 g' Y/ plearning experience available to anyone with a few hundred bucks and the ability to open an
) }+ p1 [) |8 x) ^! n2 Y5 Nadvertising account.0 @' E+ {* a5 q$ {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business: W( }# m7 f. T+ P: G8 k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ ~3 g- O+ k N4 }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" A2 B- i) r! F3 s' e' Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ z: ]- S' P0 N T, `# f# t) _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- M% Q; s6 E$ D. l+ l' jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* y0 K' C3 M' Q. L& B1 d, z
started building.0 Z% g8 o" E) w
Things you need to get started:) B: E& Q, u! D" f3 _3 {
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 J \2 N! B1 z8 I/ w
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 _7 M7 t2 R' D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- r4 q: j3 R- f+ h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 S9 O0 _: S" ^6 \ ~- e- o7 wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ R# v e7 @7 M8 mwith PPV.
; ~0 {2 y& ?) v. q$ wBasic Getting Started Definitions
$ ?5 Z, n3 {. oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 S! S" G- K, ~7 \+ e( Q5 f/ Q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 v, J, p1 m3 L8 v, o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: D. Z9 \5 [/ c
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& J3 \2 T1 \8 L% W- E2 LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& R( l4 _# O) u
receives a commission on that product. An example would be the Amazon.com Associates program,
% r a- Y/ C3 M) S; FComission Junction or Clickbank.
" g, \# s( T _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 _7 I' I% g/ T8 a2 q
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 D7 T4 ~" q0 Q. U, [- o; e4 r" g
buying a product. An example would be Ads4Dough or Neverblue.5 U$ k2 J( I4 G- i3 U2 |; }& S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& \' h9 Q$ i* a- `5 l. w9 Z
account, getting the affiliate approved for offers, bumping payouts and just about everything else* S" `8 |/ V5 ]+ ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ D8 I ~4 V' V+ R1 C
right from the start can really help you.
1 }, m4 r3 R" P8 T- r" d! @PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* l. N+ T( v0 `( z9 { Tin pop-up form through downloadable software on the visitor's computer. The advertiser pays per' B+ r$ u% u$ @: ^- z
view, starting anywhere from .01 or .015.
1 x8 J4 [1 G1 k8 oIn order to use this type of internet traffic, the affiliate can sign up with a number of different. W. i8 V, @; z% e2 E
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 b6 k! P+ q0 t- S. M+ s: z% F
MediaTraffic, and AdOn Network.; H( l+ f8 E. M `0 S9 H
Don't popups get blocked by pop blocker software?% _8 @* l' W7 I- j, a# Q
No. Popups are served in a new browser window as if the visitor had opened the new window, v- H8 g& H+ Y
themselves.8 K' ]$ h1 a" P! g
How many popups get served to the visitor?
* V9 }0 H5 U P4 L1 wThe number of popups served varies depending on the PPV network. Some pop more frequently8 {- b3 L( u, n( U/ e- M1 S6 M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; i- M* O: H+ s. @6 }
serving this kind of advertising, so they have to toe the line between keeping their software9 O4 Z/ S2 q1 K7 G! } ?2 M" w
downloaded and still making a profit.
3 h: o3 J$ b# iIsn't this type of software bad? Why would anyone keep it on their computer?
+ y# [0 j, S$ I0 d5 L- u4 ?No, this type of software doesn't harm the user's computer./ |& u8 h7 `- g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 y% r2 ~3 y2 a1 J2 A
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 Q7 \+ D) A- g9 x6 a# L* b" Q
that they can continue to have access to the incentive.
; p& [0 n/ `& E2 W1 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" G0 c% ]2 P$ K4 J9 ^
How to Get Accepted into a CPA Network- ]! O% u$ |8 V" T( |# J3 D
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 m' T% i9 f* a) T8 @8 m
to start looking for networks is Offervault which lists offers and lets you compare payouts across) S/ m9 p+ K3 \% K4 j, \- P
different networks.! q; b7 D+ A% j! b G! h
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 n' j7 z1 b3 d1 }" t, P( H% @+ j
application and be as specific as possible about your promotion methods. Usually some time after. z4 \! ~- K1 d( M8 m9 Q
receiving your application, the company will call to interview you. The phone interview is a critical
2 q8 Q" ~! @% s$ _. C* c2 W; Xpart of the application process, and most networks will deny your application outright if they can't get- m/ T1 C% a( ]% W" B
you on the phone.
" U2 _: ^3 B8 Y2 |Often, the person who does your phone interview will actually become your affiliate manager after
, {% A0 M' E& Wyou get accepted, so it's a good time to put your best food forward.( {/ Q/ W1 y" b" G% |9 F* f: i1 C
You might not relish at the idea of someone grilling you about your internet marketing methods over2 Z) p/ g* _. c4 ]
the phone, but trust me, this part is critical. Have answers in mind for the questions:# w1 m R$ e+ T- ^; c* w9 t
What methods do you use to market offers?7 b N3 u6 L2 T0 A. _& |8 k
Do you already have a website you will be using?. G5 u+ W9 O1 B) I8 H' F2 Y
How much is your advertising budget?
- e9 b0 K7 t, h$ Q( TWhat other networks are you a member of?! ` j S4 h$ X4 N+ P' ~, I( q/ A) G/ y
Who are your affiliate managers at these networks?. A) J" Y1 e* e: ^: g
Do you use social media (Facebook, twitter, etc.) to market offers?
% M) U& @% |% UHow much traffic can you drive?
5 ?- K+ ^$ @4 K j4 u- TDo you have a personal recommendation from anyone who is already a member?4 H% K/ Z* w7 W5 F# O O: K
Once you provide satisfactory answers to these questions, the network will approve or deny your% z& X$ ?4 V# U) y, U/ y% r$ f+ L. j
application. If you get denied, just keep applying or call someone on the phone and try again. Be: b$ F& j/ Z! _4 Z. f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ y f, d' c* d- Rfor the network can be helpful.
$ t( ~0 q* U6 nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ V) H( h) o& xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ R3 Y0 r5 K2 n) p8 {1 a" k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% R( i/ B8 `) {3 _/ R
people can open a lot of doors as far as networks are concerned.
# R9 w8 m$ T5 S* B* p$ lAfter You Join a CPA Network3 h+ ~$ g6 ^' e) p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# |) }4 `4 b: {! C) `0 }and make an attempt to get to know them a little bit.% b: A/ w+ }$ c8 ?: U% l* H+ V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- M7 s; U/ N; G7 I2 }weight in gold. Start feeling them out from the start and try to get to know them. Once you get) V X* x2 U5 Q6 R/ s& a5 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ C, r" |. W* T8 N, e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 n# \$ D" `5 vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% D& L6 u: i o a+ e, |/ Xemail.
7 u6 n: d( N8 |For more helpful info about dealing with affiliate managers, check out:
$ ]7 i- h4 `( khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- @8 Z+ G# O8 [2 W( O% H! F1 B( ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 n8 A$ G2 U! E. G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 Q2 F- [% j7 g* P7 x9 f4 |5 x! RSet Up Web Hosting8 a7 K8 Z7 v. v8 ^7 f8 Y2 P& m0 j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& N! @% V8 f! [5 f) t' x
about internet hosting. In general, you get what you pay for with hosting. When you use a shared$ \7 v0 }# m, u4 w! v
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; b8 S, [# `% M# s+ gwhoever else is on the same server as you.
5 j* Q: L9 s) l3 W! o. p% l' ]Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ S" D2 E, U$ C, c# R. y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 `! P3 R& }& w5 Y" fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 m$ F% f' M: E) a
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 D: M/ O- t* V: m% {+ i5 b+ l+ ^. Whouse full of roommates (hosting customers).1 h, u# ~: Y4 }! s. d
In shared hosting, this is like having roommates where everyone has no specific designated area inside
1 h+ d( O' N h/ h; ?6 v! }9 E2 O" Q! Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
. g# t# I# f& z6 @8 L5 J; R8 cfit.$ K2 X; N% }, ^& S! }& `' C; D" }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 h1 j x9 Y9 C5 W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
. t' z2 M7 j$ o( Q2 ]/ ]their food. Everyone else's food in the house has less space to take advantage of.3 Z. D+ }& V2 l' k3 F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 w; {( L% Z1 j2 e/ b1 J, |any type of hosting this is a bad thing, and especially while running PPV traffic.
! b6 a6 }1 f5 y: yIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ W R+ g. R9 u" \) ]" Winside the fridge to put their food, and other roommates can't come into that space. The server is3 s+ t" m _" u, p$ ^8 p
partitioned, so that each customer can only use a specific amount of resources at any given time.
- M" k6 ?8 i. qA dedicated server would be like having the whole fridge to yourself. All of the server's resources" p- o i5 g- d% {5 L
belong to you and no one else can use up those resources. This makes it possible to serve much more
, C1 ?3 f/ R; [, q, ^( p9 jtraffic, faster.
2 B: v7 m! x+ |2 y2 `2 A! ^, F. r* R gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 ^ K+ U N) ~# f6 J* `/ y5 qAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 C+ f- D! I$ e, x; @' Z& V& U& Ehere:
6 l8 T2 B' g1 e4 \http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* N8 {7 X: a; s
VPS&highlight=hosting8 _- A7 j3 }8 \
Dedicated-Hosting-vs Shared-Hosting
6 T5 w+ W; L1 ~. u1 fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ H" e1 U' b5 V, _3 ?1 y9 T! A9 WHosting...Your-thoughts
* c$ U2 ]. U( P J W) b% C$ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 Z; K0 x4 v2 T9 H! W2 U9 YHosting Providers for PPV5 R, C, D- \, \( t, B; R5 z3 ]
Beyond Hosting- l2 C' r2 n. v; a
http://beyondhosting.net/
0 a! Q0 i2 @3 k5 Z1 F8 QWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: h! f) P: w/ t4 `6 _: xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' w' ~5 n( W P! @! n2 N& |
direct linking with PPV. Also, these guys provide great support.( _/ ?- o" B( f) b/ B5 ], v
Prosper202 Optimized Hosting8 U+ b5 T. V5 L3 `
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, X+ v. W) y# o! i8 I
CPVLab Optimized Hosting( T/ r+ ?! d( D5 A0 D1 o
http://beyondhosting.net/CPVLab-Hosting/" T, u4 p! G+ w7 S1 f2 _: |+ w
Domain Names for PPV
/ i7 ~7 n1 V+ |8 P( xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 }1 H8 S4 k! U# uwhere you're going to host your tracking software and your landing pages if you decide to make them.! ?% }- {4 g# D w2 F& L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 C# Z$ a( X, Q O k, _bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ _* q* _2 n8 e8 H1 i' O3 b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- J. ?: V( u4 t- |* c2 kterm or build a whole website.
, x6 F" s) l, a# e, k- EAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) B( J1 d: Y: G! P+ j; ?3 j& Dtracking software on your domain. This is really important, because it is necessary to track your5 J9 h8 W4 D/ i1 f9 C5 h( O
conversions down to keyword level so that you can optimize your campaigns. Without proper3 t/ v. k- D W8 y
tracking, it is impossible to know what is working and what isn't.
5 u1 ], z, x' O" w& Z' }/ r# ETo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, l D W- a' Cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- R, t, M3 y- N- T3 a. a9 Q& M
Prosper202' I8 c( A" k# G7 e, c* ?
http://prosper.tracking202.com/apps/4 ?+ L7 C5 _; M0 N# M2 A
CPV Lab+ S: ^8 B @# a) J- M% h9 T- m' W
http://cpvlab.com/: S' n6 u- u$ L) Q( F, z
CPVLab Help Videos+ q+ X5 m* s/ k. u# m7 B
http://ppvlab.com/oweiw/oiurw/vdm.htm1 M& m& D# I, ~2 |* \+ W
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 o2 f; Q$ M- o4 o+ }industry standard.
( t. i# d2 C4 U ~7 f- x! W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 J5 O( p- _; `: n6 }! {; d! F8 \. pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 @/ g& D: G9 _" k* |& z4 K1 J
good support if you have problems with your installation.) A& I8 q2 z4 W* @2 q
Tracking 202' R2 u- z& L" u
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 A0 }( k* Z) w' R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 Z! a$ m5 m9 C# ?8 N' x+ f
area.
f2 \; O9 S' i" E$ W$ g+ GIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 }# f: b4 c: `# Z- u. Dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; ~3 |0 {' J! }0 @& linterface, and their hosting.
8 C! T7 e! @8 LAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: Y U( v4 h o3 ?
and targets which you are bidding on. Leaving this up to chance in order to save money could" [0 V* S5 p5 x W) `
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ @& K- C( s) U: N
were using.% |- X3 w1 w( [6 A( s9 |4 ~
Choose An Offer
_0 g! z F! k3 ^: VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. O: a& d2 z3 z: h2 m, J
Lesson on Offer Selection
" N! E: b/ u7 P6 p: V% y$ dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 k/ J7 t# J' m5 b1 gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 Q8 i! k; o1 c7 k( C9 d( _
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 b: y, c- b" n$ R/ Z* y
LeadImpact as the traffic source.
* C1 g/ F5 V) z! w+ ^; Y1 gNow the best way to learn how to put all of this together is to just get started. For some variation in/ }6 d) R/ A+ o; h, v3 u4 r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 H" m! k. h4 {$ |+ R9 p8 u* gcampaign.
$ r' e1 N) Z/ c, nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( C" I$ a4 g3 H- d* K! M5 Q% c2 Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 ?# G% P9 f) k$ Z# @that all traffic is accepted.
7 y9 E, R, {$ ?0 C% CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 k# X/ n% G6 q- c+ K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; H* J. [9 t! G: ?3 |get creatives like banners or images specifically for the offer.( E" a5 R" Z5 Q& m# d1 O* C3 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: p3 |- d/ C% f+ U& [* nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# b* \! W5 ?) O, n5 L: }' n0 b wtrack my keywords. Without doing this, it isn't possible to see what's converting.& t6 T7 }: P( U' I" ^9 S: l( }" e7 d- g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' V! i) `/ {9 ~: q: V- M' y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 Y* v" d2 B5 n8 f; ]2 L6 OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; Y9 q6 x! b# t6 S obottom of the page:
9 J# g1 T. c! q* ` RNext, I have to cut and paste this pixel into my offer at Ads4Dough.* X) x! L( [/ G0 W2 ~
Click on the offer → pixels → Add a new pixel and this comes up:0 K' D9 Q! u! \4 O6 C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 V# K# C* D! F5 q' r9 i$ t) E
from your software into the box that says 'Enter URL of image to load'.
3 b9 O& g) l6 a% b; c8 g3 l# K5 uOnce you do this, it should look like this:5 d0 H& O& h" d* w- J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& [1 B. A% l: [& u2 X1 q& cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ I3 Y, ^* e0 {1 L
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) {/ k6 U' ~+ J4 w. M% C3 c7 E
Prosper or CPVLab.2 k' o% E- [) z: v. Y! w. X
3 x' S( ~* k& v" [ |
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发表于 2012-12-27 18:47:17
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