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PPV GUIDE [PPV新手入门][28页]5 m- C: @5 I6 v8 v0 m( G$ |3 @4 S
详细的请下载电子书！
% G) S% T* J6 B0 k' M% d5 A }* F- Y' ?! _* f3 b4 g
* c# Y: h# ?; J5 Z, s8 v: K1 _1 Q* XNewbie Guide/ ~. y+ q% a: _% d! ^
PPVPlaybook.com; R. X' r9 f5 W* ^3 J% F% I
Tracy Shaffer7 r! t0 N7 e; r: i4 w: E( I
David Ford
7 y& K- q9 ~5 ~4 X. R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 G" H! a7 H* W$ ~: q% | ^Getting Your Mind Right to Start Affiliate Marketing. [' q' z/ K/ s6 t: W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 e2 s1 `+ I* f* e0 y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 W% ?1 m# W B0 K e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. N% L: D- N3 X9 `* s) ?2 c$ K' lwith any success, these claims are laughable and far from the truth.' M, m% \3 w$ U- n& U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ ~( }* s. N0 [# h+ e7 X5 V
flow management. The main benefits are the low barrier to entry compared to other businesses, and# l$ j J4 R- \$ x
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; e' ]$ j4 Z" B; C% qoverhead.
6 @$ ~. E$ _& w& qThe winners in this business are the ones with persistence when nothing works, who know there's* f5 b" J' _$ k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" F* L# ?' s0 k, j) TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can3 v2 u# \) b% L/ X e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! b! u0 N: c2 }/ U3 F, zMost of these things happen suddenly and without warning, and they all contribute to the amazing
7 k9 e# Y$ O) N( {4 Alearning experience available to anyone with a few hundred bucks and the ability to open an
. {" J; Z8 `$ A) R! n+ M* Tadvertising account.4 P5 a. d' {! A; x7 O2 {' z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
a5 M& ^! N& U6 iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
V. T( Y& b' Z ?2 rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 y% ~4 ?9 |0 W; ~ T- O# y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 l, f4 k- w8 g: k' @! W5 o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& x- Z5 u( Y3 b+ @: C
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 }- S! {/ _9 W" P
started building.
' d9 i+ R/ T0 O/ n* j4 W/ I, VThings you need to get started:
+ T; o5 s! `' [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. B g2 H8 M! @% ?" m2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 W) u T0 I' l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 t7 P; Z+ d0 r+ K$ E' l% ]) q/ i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( ^8 R2 u* P2 ?& m7 w5 p/ H F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% A0 s, A$ d, x( D3 H7 V$ L
with PPV.4 J$ U: J& s- S. J
Basic Getting Started Definitions
+ r# |- |; \0 n7 BAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" b5 a' Y0 r9 }2 \- T5 F4 Q5 [8 eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 q; @7 e" @" q. V" J: x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 l8 k/ o3 \; M: c, F
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, g/ J! l5 m2 g8 pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 N0 I" v6 N) `; c
receives a commission on that product. An example would be the Amazon.com Associates program,5 o' ?6 o0 B2 P/ g3 k! E
Comission Junction or Clickbank.
4 k6 A& W, K) d1 ]/ \* N) C& ^Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, H- z1 Y) s) D! _% ~' b1 {
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ o3 t& T6 P6 \) F& n3 r0 \& C
buying a product. An example would be Ads4Dough or Neverblue.
8 }8 Q: Z* ^" I$ [6 y$ rAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ w, O5 @' |5 p/ T, U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 E1 b# g0 G/ B9 f3 U1 ?related to an affiliate's account at the network. Having a good relationship with your affiliate manager: x* R, Z" z. n+ b1 X
right from the start can really help you.
/ R, K* Q4 m9 ?- U3 c XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- I) B3 ^" a6 E$ A" o- cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 n# f" {+ |+ a+ D
view, starting anywhere from .01 or .015.
" j* w( b: p6 P3 ], A% |& C5 M rIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 `6 l$ q" i* I$ O" ^6 I w0 Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% l/ u" g- `- S& a. dMediaTraffic, and AdOn Network.( P+ D$ I* A5 f0 ?: a
Don't popups get blocked by pop blocker software?
# F/ z" t- {* kNo. Popups are served in a new browser window as if the visitor had opened the new window* h/ J, ?2 t0 l E2 L
themselves.
/ |; Q3 ~4 ^1 ?% E% B/ NHow many popups get served to the visitor?
8 k$ E w5 ?$ |6 U# C8 C6 xThe number of popups served varies depending on the PPV network. Some pop more frequently' d) M) z+ Q, E5 @& L: F, i" i; J T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by E6 }- m& w; Z! Z! B* _% [
serving this kind of advertising, so they have to toe the line between keeping their software
1 U7 v; C: b) E& A5 ~/ d3 j" v! q- ^downloaded and still making a profit.+ Z, n5 y8 K1 l
Isn't this type of software bad? Why would anyone keep it on their computer?0 m, G; k( H! Z8 d/ B" Y
No, this type of software doesn't harm the user's computer.
$ m) w5 _+ T0 X7 z; g8 v2 KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' Q7 L0 w+ c8 Y, q% b0 jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' Y5 v- h; @3 `; M; pthat they can continue to have access to the incentive.
+ f! x, v: `0 B5 U' |2 Z9 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& u# Y) G9 C5 `) B% z- U% ~9 X9 P
How to Get Accepted into a CPA Network' \5 X% J8 t0 e, B: }8 q/ z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 y$ I# C, \* ?3 D. @! X |* Mto start looking for networks is Offervault which lists offers and lets you compare payouts across, C3 ], m W8 ^
different networks.8 T! S1 } D9 \' y+ C
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- ?& y2 c3 U' `7 P6 J# s# X
application and be as specific as possible about your promotion methods. Usually some time after
$ \* K9 E% D0 G. ?" `' Dreceiving your application, the company will call to interview you. The phone interview is a critical
* v1 e1 @* W) g- T/ t" k; L' Npart of the application process, and most networks will deny your application outright if they can't get
( r( [2 M6 b8 j% ]1 Eyou on the phone./ f0 y `1 m5 S. g) ?& g) x
Often, the person who does your phone interview will actually become your affiliate manager after
/ l( {1 \1 w0 y/ g; ]0 R7 Cyou get accepted, so it's a good time to put your best food forward.
4 _% R8 d4 z+ j W( }3 D. m+ Y+ NYou might not relish at the idea of someone grilling you about your internet marketing methods over) Q9 q/ P) X7 Z8 r8 C0 g+ ]+ q5 H0 G
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' Q$ K* t( k6 \. U9 @9 w6 @What methods do you use to market offers?) F& w( t; E3 K0 O2 G- M
Do you already have a website you will be using?
6 p8 F( _5 s4 m- VHow much is your advertising budget?
7 [! l, p: T W" E k" b& xWhat other networks are you a member of?# ^: b6 \, S+ a( F; }
Who are your affiliate managers at these networks?: L1 Q3 O o" o! }1 y5 H
Do you use social media (Facebook, twitter, etc.) to market offers?
, n: x! J4 W% b5 RHow much traffic can you drive?
* V- E% X+ \9 k4 y% J" N; iDo you have a personal recommendation from anyone who is already a member?
) r4 t! w/ O4 l: n4 xOnce you provide satisfactory answers to these questions, the network will approve or deny your, ^& N- r% i2 [5 _1 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 _$ X) u( F# n' S$ `2 Qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate) g, P, G9 q6 z% _% f' V9 x2 w
for the network can be helpful.
4 c6 d; G3 c7 R0 jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# {; k% {5 s5 w: A( RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ p1 g* Z9 o. o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 y* |5 q: r3 \
people can open a lot of doors as far as networks are concerned.
2 _* m2 H# e+ W* V1 ?9 MAfter You Join a CPA Network I# W, l' L& e k* {5 }2 y; ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: N4 b* U" A6 _' F, c0 G. D- }and make an attempt to get to know them a little bit.
" l& _" D( {6 e4 [ a9 [0 ]Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 J9 g- L6 w i% bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
' I! a2 O6 {, Z9 {, d* |2 ^" s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( E( @, W4 M. o2 ^5 Z. {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 x1 R; q% F* A# o' }% lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& y% v& z& T0 n; B( X- g4 iemail.
- k d" h/ l: r! E: Z4 O# @For more helpful info about dealing with affiliate managers, check out:4 u9 I: ^$ L' \- m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 e- c' ~, L3 ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
4 J1 h0 r" x9 [$ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: l0 p- s. b% M+ ~4 b
Set Up Web Hosting2 l: Q( w# X% J- k n6 F% W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! D- _2 m( `# X( N3 z2 e5 { |about internet hosting. In general, you get what you pay for with hosting. When you use a shared! Q( u! f, s& G0 n4 z7 B1 O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' U* I f% u' |( d( _
whoever else is on the same server as you.
' i0 r+ q- J* k' ^! ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 K- \7 x1 D+ V( a
enough that the visitor can't close the window before your pop up is even shown. You have about 3. A; {( K1 F& ]% B0 h. i5 f/ q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ E N' e% A% d& t
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 {7 B8 F$ r9 C; o4 z6 m- m+ g
house full of roommates (hosting customers).
* O( C& I+ R9 {2 i. E- jIn shared hosting, this is like having roommates where everyone has no specific designated area inside q' l5 Q- { i2 i6 w8 A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: K) i6 n& \" k, [; i! ~
fit.+ N( g/ U* }8 u7 h
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 b# W0 H6 ]- X* Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' v# t; {# r8 m& U* X( `7 Ttheir food. Everyone else's food in the house has less space to take advantage of.
; @8 D$ y3 e0 k0 bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For; f: ]2 q$ Y/ X# {' o
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 @6 Q; ?% a ~3 x! pIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) V1 S) A% I- Q$ f+ A6 n, r1 g9 xinside the fridge to put their food, and other roommates can't come into that space. The server is
- _% _9 Y- `9 @- n# k& lpartitioned, so that each customer can only use a specific amount of resources at any given time.
* }8 l6 c6 d* y5 S7 b( GA dedicated server would be like having the whole fridge to yourself. All of the server's resources# {9 \: e; `6 O% }7 Z! Y
belong to you and no one else can use up those resources. This makes it possible to serve much more
9 r& g6 r d8 ]3 ~: {traffic, faster.
( W2 O6 w" \) C$ o0 N3 }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 v! Y/ p9 R6 C" g
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ x9 k7 k* e$ |, B# Nhere:: [5 c# @* ]3 l: ~5 B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( P( B* Z ]8 o# rVPS&highlight=hosting P% j2 V, d, i
Dedicated-Hosting-vs Shared-Hosting# }7 Y3 S( l1 M. Z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 m" \# A9 F+ i( jHosting...Your-thoughts
7 g7 I" t* J5 }% ?6 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- k/ q, t, `. i/ R
Hosting Providers for PPV
/ y# ~- T9 }4 Y* z% ZBeyond Hosting7 {7 c- s0 P5 P4 w" T
http://beyondhosting.net/
3 y) c" C: w4 T$ W- F/ YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 o( N6 P$ G* k# e& Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& e: }; c# U' m+ Q# g
direct linking with PPV. Also, these guys provide great support.
2 O: l+ ]' @# y' |Prosper202 Optimized Hosting
" Y8 Z! f) t+ b, D6 Khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 ?5 ?4 K5 O) t. _- S0 r4 J, yCPVLab Optimized Hosting6 q% d& L6 w7 U7 a& r) y
http://beyondhosting.net/CPVLab-Hosting/: u [. ?8 Q8 ]( D
Domain Names for PPV+ ^, M7 G# k- O/ P" R3 O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 Q9 e+ H4 h' U/ Y* b! F4 D7 H0 W
where you're going to host your tracking software and your landing pages if you decide to make them.
- |/ V' ^' E! S1 S% o- v2 d3 m7 oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 y0 I6 n5 {8 t( ^# kbland one is fine to start with, to host both your landing pages and tracking software. The .com,/ Y3 Z) D$ ^% O. g! G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# U5 m2 j) z3 c8 S" c& Oterm or build a whole website.
! R5 {7 o6 g, [% MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ A' x" Z) X2 Q f b. y9 O
tracking software on your domain. This is really important, because it is necessary to track your- n& v) {% b5 ~- Y& g! P" h
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ M! S1 b: r- t+ W c! `4 h( Btracking, it is impossible to know what is working and what isn't.( f+ d3 h7 X0 `1 z! o9 J7 z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ T8 P O0 `0 v4 T/ d6 ? fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 ^$ Z# j+ j* W5 C# q- g" v# ^1 oProsper2027 c& W0 A1 P4 ~/ }0 {% A7 C8 b6 Y( ^
http://prosper.tracking202.com/apps/
2 S5 b7 K0 ~% a$ z8 k4 a, TCPV Lab
+ N5 l% ^+ V% Vhttp://cpvlab.com/
1 D5 Q$ |# |9 |4 ?* d# b- pCPVLab Help Videos
/ n G- Y$ U+ P `$ U; Phttp://ppvlab.com/oweiw/oiurw/vdm.htm- D. O2 Q* u2 \4 T/ U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 o( y/ z9 k4 W, i9 r0 ?+ H9 c
industry standard.- f8 K5 F& a' C- L0 ^9 i# m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' i& q2 a F- Z" C
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ G2 \3 X2 E5 j9 |5 \9 c1 Q
good support if you have problems with your installation.
( ]6 R3 ~( V tTracking 202
: t: W* H' T4 _% A. S* G$ `3 F/ gTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 V4 W3 S- u9 K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 H, P; x5 _& G8 k7 A" n/ marea.9 l* N1 [! F6 f1 V
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 L5 o% k. W3 a: o7 V0 a( Q8 l" iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* @/ W; e( {9 e; dinterface, and their hosting.! k9 Q& S9 g. V% x- V) A; K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. n; H7 Y" H0 G- L8 cand targets which you are bidding on. Leaving this up to chance in order to save money could4 x% `) A0 G" ]- [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 H9 g( ^+ N7 B8 B- z2 z
were using.
( u/ ~7 D) s- I( \% x9 @9 n4 T `Choose An Offer
# J; l- K4 u9 J1 J$ |$ D+ r8 YNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: l( b8 z) V: o; H
Lesson on Offer Selection3 G) } @0 T- u' R
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 J4 l& o) ]7 V- ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 |5 s$ O5 R$ o$ e0 HTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( P. u# l7 A6 r+ ULeadImpact as the traffic source.( q( R( l: E v% Q. W6 [4 G) g
Now the best way to learn how to put all of this together is to just get started. For some variation in
; c6 a2 x6 |( \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- d4 b2 a4 A; L/ @ H
campaign.
* o8 Y0 Y8 s4 s+ ~; lWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 z% q" m" ]- B
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# @& I* s+ ^6 P4 p( W: A0 U
that all traffic is accepted.2 p: H+ {; b: S) }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! @' T$ ~$ g" `2 |2 ?/ A' ~6 I, hThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 ?4 h1 o# o% w! Uget creatives like banners or images specifically for the offer.; P, C6 y+ q5 R/ R: ~( \0 d2 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* g/ b4 j( p! U# O/ ]% GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 Q+ ^& o, O" B6 k0 g. D$ h4 h
track my keywords. Without doing this, it isn't possible to see what's converting.
6 y% [- c6 K+ j4 h0 ^9 r/ FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, M, C h2 E, e0 ?' H/ f4 T) x, H1 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% {% s$ [2 G. b/ @, C4 eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ j# D# G8 f$ A( Gbottom of the page:
1 a* `9 {2 R: w f$ PNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 h" Q% q2 v/ q( s3 E4 G) |7 [Click on the offer → pixels → Add a new pixel and this comes up:. S P ]( V Q9 Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 L( t- \ e% l/ Y. y+ Sfrom your software into the box that says 'Enter URL of image to load'.; j( r) D3 E1 }7 \
Once you do this, it should look like this:8 k1 Z5 a$ g4 j( R& v9 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. K2 D) |0 W& f F1 }" N7 n
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- c3 X! k2 ]* N* |6 s6 mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 E0 g1 H8 C5 ~Prosper or CPVLab.+ T' b0 B4 ~4 J8 F
9 U1 R s* ~6 t! @# N4 M0 \ |
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