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PPV GUIDE [PPV新手入门][28页]5 M- l, u; o8 R4 ]3 W3 _- k Y
详细的请下载电子书！
. a- W4 Z/ C/ W! @0 b: S7 H8 r- t. m3 A+ Z9 S
* i# }3 u5 g. ?$ x* G$ vNewbie Guide/ ^* m3 m- I4 Y# g8 i
PPVPlaybook.com/ x+ K1 K8 G. v* V* n
Tracy Shaffer# F. Q5 h, G" N: f8 q, p
David Ford
' y( |5 s$ { ]' d5 n2 \* k2 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: S7 p$ T' n+ z R bGetting Your Mind Right to Start Affiliate Marketing m- B% D4 f( D6 `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 Y Y$ Q5 h' S6 }( Jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* s3 K5 m9 S8 a4 _% j* i" ]: Y' B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% h4 s& x! T9 t, p: A6 O/ S5 \
with any success, these claims are laughable and far from the truth.) N% K) w1 [0 `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) o: I; l5 O, G6 aflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ M; I% N' Y9 mthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 }. h5 H% @4 {5 }. o. H. @
overhead.
% |% ~# b- |) {0 k$ dThe winners in this business are the ones with persistence when nothing works, who know there's# P, _7 s: ^* Q) m, N! z. S3 m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 [7 d; k, H i# q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 c m2 ?7 N, k6 o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) v/ F" B' ]5 O
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& u3 q$ \3 O5 U' plearning experience available to anyone with a few hundred bucks and the ability to open an
! g( X" s/ G( r0 X; }advertising account.
( S& l- E7 H# @; ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 y" ?- z" i3 N' Z. j) m) X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ E z3 v, Z; x9 c/ T f- Q: Kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ }' w$ U: H- [% m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# d" s* e" n& M
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 ]& Z- C" w- n- I/ k0 u( o4 T4 y( _started building PPV campaigns right away from start to finish. With that said, time to jump in and get! x% j2 ~- X4 @, Z4 h7 a6 |
started building.' `8 o g, e( J5 g1 o6 t, ?0 P/ x
Things you need to get started:
9 y; [. B+ G9 ^' }3 z, N3 v1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 Y3 l2 W6 k. \1 f/ F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& l. P1 h: Q# F' D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 [0 U' _4 K: v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 v; v& E# L2 h% V8 K7 ?9 Y0 h6 q: kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, k# {# m5 a I( b% m8 gwith PPV.
/ A8 ?$ n i% B/ U% yBasic Getting Started Definitions9 r; h- Z0 h9 P0 J+ g8 q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- V9 v2 `' m' N8 }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 }8 ~% g9 ]" U0 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 C& K6 e4 v, ~* btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( F( R7 S0 K" D/ |" {Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 Z) _5 D+ m8 x" X
receives a commission on that product. An example would be the Amazon.com Associates program,8 k7 X4 Z" L- G6 O0 c' y
Comission Junction or Clickbank.% F2 d9 c G% ], p$ C( O1 ? W, y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 U8 S' |" x- r; Y2 K0 v
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 ~7 L, q5 r( g* K" x( d; s; n- ]buying a product. An example would be Ads4Dough or Neverblue.
' F+ D. B1 i) \( v6 M0 }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 S5 O# Z. w0 Zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, D" |; F6 T/ Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager- X' u& A! A! ?$ L) E
right from the start can really help you./ Z% l# D* T% ^/ c
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& f0 Q4 K+ a1 {) u9 B3 w# n6 J& L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- f- i$ @% i5 \2 o1 f: T- vview, starting anywhere from .01 or .015.$ c2 q2 z* c6 d% ]- w) @
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 i6 F( u' v; K6 a% r/ |- p# ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ _* y& @3 o2 W" {: E& N# g
MediaTraffic, and AdOn Network.3 F& R1 y% y$ V: d% _% v: s6 @
Don't popups get blocked by pop blocker software?: W! c: ?+ d& c. Z
No. Popups are served in a new browser window as if the visitor had opened the new window
9 V, N$ X1 d9 ], {: Ythemselves.- O3 z, k7 m( u% M5 [! E# l
How many popups get served to the visitor?
9 {, J8 c; b" S; O1 KThe number of popups served varies depending on the PPV network. Some pop more frequently6 V# H7 _6 z5 h) B$ A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 F. a( a( @) a) hserving this kind of advertising, so they have to toe the line between keeping their software
; o: R# M7 ~4 Udownloaded and still making a profit.
/ P! r3 E. L- |/ H' EIsn't this type of software bad? Why would anyone keep it on their computer?7 }) V8 h8 C5 r" H0 u# w2 y
No, this type of software doesn't harm the user's computer.
' \; e1 W1 ?5 W1 u, C1 yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: y, C9 T( m R* X9 D5 [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so# L# \' R: r' r4 |
that they can continue to have access to the incentive./ s, L* `1 F6 E7 [( M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 f |* x# d* s- \4 T
How to Get Accepted into a CPA Network$ s& `5 C3 R( _/ b% ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 X7 ^9 u( l( W B" jto start looking for networks is Offervault which lists offers and lets you compare payouts across
# ^0 h; r# z, p- Q* }different networks.9 [, T. k4 J. X9 {/ y" G, {; I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 Q$ |5 I2 P' I: Z# N- N
application and be as specific as possible about your promotion methods. Usually some time after2 [6 S! w$ y }: r) p! \
receiving your application, the company will call to interview you. The phone interview is a critical+ t! W' K! ~( y& b
part of the application process, and most networks will deny your application outright if they can't get1 J( r% ^9 j3 }
you on the phone./ r' t. n$ G) V# n* H: x/ r
Often, the person who does your phone interview will actually become your affiliate manager after) h; D9 h6 G% f+ o; i3 g
you get accepted, so it's a good time to put your best food forward.
9 Z; w- _% T5 f3 tYou might not relish at the idea of someone grilling you about your internet marketing methods over8 ^# P, K. R( j( u! T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% Z) U: Z9 U/ sWhat methods do you use to market offers?5 M' P0 U* b. T
Do you already have a website you will be using?
- y% x8 H; X4 W z9 q. C! K; |How much is your advertising budget?
3 h: D5 [$ F1 a7 _' B# P9 XWhat other networks are you a member of?
G+ C5 E/ M+ Z6 O aWho are your affiliate managers at these networks?3 Q8 e6 G/ u- l3 m# O! J& g
Do you use social media (Facebook, twitter, etc.) to market offers?
1 H1 e$ w; |4 z0 PHow much traffic can you drive?8 W( I7 L: {" ~4 v& {$ d% L
Do you have a personal recommendation from anyone who is already a member?
. p. w0 g2 `2 B; n3 j7 |0 \Once you provide satisfactory answers to these questions, the network will approve or deny your, ]9 y8 _, j) Q4 }: o1 x2 f5 L! l
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 G6 `7 B0 m- K: E5 q0 X" b0 C7 s/ w3 u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! ~- [4 A- D0 r4 D* Q
for the network can be helpful.
( F ?$ }2 [' h0 Y/ g8 y4 N/ pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 i% S( I- t% |: c0 I- F! \1 b. J3 E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 ]6 X9 @1 Y0 V0 H5 b
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- o$ a# I v: N# L
people can open a lot of doors as far as networks are concerned.! i. q& u; q& v' @! ~* e9 m
After You Join a CPA Network
, s; ^. f. Y# L* |) A D" ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 M$ M9 n" e8 x; {# Y6 r" Qand make an attempt to get to know them a little bit.
, J" @/ u9 S9 F; MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 ?3 P% N! b0 h: y& V8 j# R: B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 ~( q* b0 f. P: X& D$ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; p7 ?3 m4 C- D- alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* v, {$ E: D6 ~- ]" l& @. d5 h+ r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
A5 E, m* A8 j' [email.
$ y& I6 h6 ]. G0 N2 E5 fFor more helpful info about dealing with affiliate managers, check out:5 `/ n$ M9 c( h6 t2 U) D7 w
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% ^2 U) L+ b$ c- g; Uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
c# z) j/ L" V# w# v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; u; }$ w$ i c/ e8 s4 OSet Up Web Hosting j# i3 X) t3 G; e1 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 Z4 O; D3 Y. |- @' q. w* rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 E" H+ a# ~' J$ i1 ~2 s: Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( |& _ Y ~; }, \5 z% U
whoever else is on the same server as you.) l. v I% [4 O/ z* `$ A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 u. K- V8 r+ z U+ |
enough that the visitor can't close the window before your pop up is even shown. You have about 3: o. J# [0 N0 [
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 M3 e, u' c/ f* ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: y$ |2 s4 m6 v' hhouse full of roommates (hosting customers).
( V! A+ S) W1 \* }3 [1 m/ B9 gIn shared hosting, this is like having roommates where everyone has no specific designated area inside& Y p6 l) T+ X& ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ K1 n; ], L" y$ ?, h
fit.& O9 k# u) F, L3 {. M, V+ l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! i7 u2 u* l8 n
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; x U3 j1 w! J7 ^ w% _5 G$ l
their food. Everyone else's food in the house has less space to take advantage of.
4 ]$ z6 _: k& c; R( ^% [If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 z4 n1 X. @/ c1 Q) T! w' t, f
any type of hosting this is a bad thing, and especially while running PPV traffic.
# K, J5 h0 |6 X+ d0 v" C- XIn the case of a virtual private server (VPS), everyone in the house has their own designated space" ~: c6 h: u9 I2 {/ L2 [
inside the fridge to put their food, and other roommates can't come into that space. The server is6 X. \ D3 i& \9 c$ \: \3 s
partitioned, so that each customer can only use a specific amount of resources at any given time.! b; p# J; |/ B9 ]" s% m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* G# G" }& m' d" T9 x5 Fbelong to you and no one else can use up those resources. This makes it possible to serve much more
" e# ~! r# }6 Y2 Jtraffic, faster.3 N9 q* k4 ^1 l2 M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." G+ x4 a9 H. j/ i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 W ?+ `/ T: {% `0 R( H8 Ehere:) Y: i r% E0 q" U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) Q5 S) E4 ^# G/ n! W; [
VPS&highlight=hosting
8 g% U9 w" k7 S* {# rDedicated-Hosting-vs Shared-Hosting! [2 g" C; y1 \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ a, S7 B6 P% b+ s+ ]
Hosting...Your-thoughts I- u! g; h: T* u7 s# f4 O; ]0 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) n. k7 p7 Y2 V3 n
Hosting Providers for PPV0 k: P% b# [5 N$ o; O8 {
Beyond Hosting
3 i1 c' z9 f+ R+ S3 B5 r" ~1 ihttp://beyondhosting.net/9 x" K2 f9 z5 Z) u8 F* O
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 r& K" j# i& C$ C2 {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* l: _$ ]0 p! }6 S- o v1 e! J& m; f u
direct linking with PPV. Also, these guys provide great support.
3 }7 U+ B0 _9 c0 X- @ i; Q: yProsper202 Optimized Hosting
) Z! L$ w3 F8 \3 K; H, hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, \' I' \ D. T7 F
CPVLab Optimized Hosting
4 u+ M" t, I) {& Qhttp://beyondhosting.net/CPVLab-Hosting/6 d7 O+ l6 k; A/ w
Domain Names for PPV- K7 J2 V8 N# `' P! B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 L) A4 y+ L3 ^* w5 rwhere you're going to host your tracking software and your landing pages if you decide to make them.! v& x) C$ _( N. ^. N/ J
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 w- X, Y, i4 J! _6 x
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* K. }# W( g9 j( P0 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 I* o9 t' d7 j2 f% \term or build a whole website.
5 ~0 S. T h! m! H! n; F' CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install5 P6 y6 I7 Z- F' Y+ o1 j5 S1 ~* N
tracking software on your domain. This is really important, because it is necessary to track your% N Z. b: s& j: S
conversions down to keyword level so that you can optimize your campaigns. Without proper
& U% K7 o2 T4 [! v6 A! qtracking, it is impossible to know what is working and what isn't.* g a8 Q! P3 t. K% ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( D, `; E; m7 `: L3 ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' @0 N8 I; Y: U# F0 M2 U
Prosper202: b: X" P! x9 E1 N/ `' r8 J: H2 F( _1 ~
http://prosper.tracking202.com/apps/
( ^ ?* _& M" e. ~- Y& ?CPV Lab2 e4 w/ e7 H: ~$ H
http://cpvlab.com/
: V2 m/ u8 X9 |( T$ J$ b- g* zCPVLab Help Videos
& ?+ Q. K: M3 |* D& mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 Q# `- ?9 r4 o1 G' w- ?& B; pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* \ [" j1 c Z( o. Bindustry standard.: X6 v2 M! }* v& d- U$ ]" t2 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) T. I/ I* O2 v) T5 x2 i3 h% wCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
|. v& l7 ^2 q- _! [$ D! T8 H! t, Qgood support if you have problems with your installation.' Y& Q% `9 l; m/ H5 y! y3 J; v1 [
Tracking 202
0 Q9 f* X; R( J" S8 s8 c$ A( sTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 o4 O7 ]; e+ n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% U S4 j) b! xarea.0 q- s7 v% ?; e! [2 y; E0 N7 `) }. r
If you choose this option, keep in mind that your tracking software, one of the most important parts of" \2 o" M& t6 |: o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: N" f+ t) h7 i2 @2 I( o
interface, and their hosting.
/ B0 ~* G2 ~( L# b" D0 R8 vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* x+ @" E' f; Z0 n
and targets which you are bidding on. Leaving this up to chance in order to save money could) J5 W: w: ?/ k' j; C7 h5 X$ l0 S4 [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ M- r' { L3 D& {# ?$ N2 j6 qwere using.* p) f0 m' C7 Q1 {6 x9 u
Choose An Offer
" t, K3 C& e$ O. r4 zNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 x" w; U) b! |: {# e( k+ j) BLesson on Offer Selection- K: |4 L% I% t6 J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
. g3 O( l7 D$ i3 C. I( mIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; r, b+ p, p# Z% b" `9 u3 DTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ p! A9 r6 D/ ]5 uLeadImpact as the traffic source.
* Q2 a6 q; s! c- d4 PNow the best way to learn how to put all of this together is to just get started. For some variation in
, n3 f5 f- y( m4 h* ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 o9 M- A! w4 B5 W6 vcampaign.
. M! H+ C7 c9 P+ E% bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) C/ r' c6 F3 ]/ l: |. R+ f4 Qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 t% X* r4 ]6 tthat all traffic is accepted.3 z( ]8 y1 [9 S) n3 t0 r% U! |. M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 H4 Y4 a2 T% {: l- JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& q, M3 B' `# @+ B7 m
get creatives like banners or images specifically for the offer.; I8 f' a+ M. m+ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 X- |! Y. G% P3 p
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 R s1 P1 G. s* ztrack my keywords. Without doing this, it isn't possible to see what's converting." `% x/ h, F8 D/ Z0 H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 F7 Y6 {0 {: w8 Z+ R6 F3 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! c; a: l+ x2 e- jIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 [9 `! x! W5 t1 [
bottom of the page:. X" g( \1 k: \# |2 Y" s! N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
. ]5 `. F+ v7 Q8 }! r* w" YClick on the offer → pixels → Add a new pixel and this comes up:7 o3 o; f% f' M; X7 W9 O- ?) ?, ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 Q+ k+ _" y9 x7 ?
from your software into the box that says 'Enter URL of image to load'.
' ?- H( F) v4 cOnce you do this, it should look like this: x* v, U" l7 L, h5 [, \; h9 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- u( a4 `, J+ w7 g% VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 H) `/ n" q/ y, j! @) G/ E& [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ c0 `0 l8 c4 C$ K; z5 NProsper or CPVLab.
5 g* B, U: H$ k; V( S( _+ Z
. |1 L; X( p' F" w! g$ S |
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发表于 2012-12-27 18:47:17
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