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PPV GUIDE [PPV新手入门][28页]; u% r4 X! r; y% X
详细的请下载电子书！
5 S+ g1 N X4 } ?% N1 z! l( P. U1 S% K- J5 t7 C3 p; V2 `
+ ?/ P- R" _" g5 @$ t/ uNewbie Guide
& ~9 N) @- T8 Y/ b# |6 TPPVPlaybook.com( T- R$ m- x$ k6 W
Tracy Shaffer
, [8 P1 y& R9 K" W- ?- sDavid Ford
$ A( O8 K0 Z& Z: D- ~: J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 z) B( s! `, L, t1 E8 O& x
Getting Your Mind Right to Start Affiliate Marketing
& d/ y7 R% p& O6 \ jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 ?! Z. k, W+ s* I! c" R) Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* \# Q/ b' s }$ Q; ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ R, y) l$ B, x$ t
with any success, these claims are laughable and far from the truth. h$ C1 |$ R. R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: @( o7 o* a! S: y+ Tflow management. The main benefits are the low barrier to entry compared to other businesses, and6 m k" V/ M+ _! p' \/ l, t5 M: d
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" C5 z, [7 X2 Loverhead.
1 N; G- I$ |, f" f2 b3 _4 hThe winners in this business are the ones with persistence when nothing works, who know there's
1 T2 b6 z) L8 p4 Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" R- _9 p1 ?2 m7 S& K" P, SThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& ~) B( b6 t4 {2 H5 D
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& X t8 F1 T7 r9 w
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 F& a0 R! J2 s" Jlearning experience available to anyone with a few hundred bucks and the ability to open an# K- p) V$ N+ A }4 o9 l; e
advertising account.3 e* F8 i' k' W8 |& ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! _3 k- H- ~: ^) K0 C5 U: Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) Z/ [, @) g2 t5 a3 umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: L' z% M9 M+ s! g4 |trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- }2 g+ G2 y; G# X* C; E* s
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( d( g% T7 [; }7 ?5 gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! U6 h: P, d0 P! Z q- [# w4 _5 n; gstarted building.
: d. Z' }5 K8 N( eThings you need to get started:
R8 S! O% K9 P) B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( ^% I3 t, g0 y+ {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# M3 X6 R2 X$ ?! c R: j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# j8 ^9 a! R8 i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) C1 r7 v/ B% p5 vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 y9 Z; K T& V8 b0 [
with PPV.
- M3 E, ?6 \0 @& f- {( \8 qBasic Getting Started Definitions+ X! @; q' g( d; }& J, r
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 H r/ Y' M# ~9 x N4 O0 x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. B# p Y H3 x0 }" [, l9 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( d. c* {9 z8 K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 x2 M. x7 J1 c0 [9 R1 ?
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( M! q. g) H3 j* _3 L" |receives a commission on that product. An example would be the Amazon.com Associates program,# `; ?5 v0 U1 C' h1 G' D- W; b
Comission Junction or Clickbank.
3 y7 W4 w% {0 VCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 x* N& Z% w6 W( Uan action like filling out a form, submitting their email address, signing up for a service or sometimes! V' b/ N* W3 N' Z
buying a product. An example would be Ads4Dough or Neverblue.% v1 w7 U( L$ K7 Y$ Z+ [& a
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 L y, `- b1 a5 M! l# @! Q6 w: f! Z* gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else: I/ A' X3 y4 m- X" I9 q& o+ `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 G! y/ U6 `: Y K+ m/ Uright from the start can really help you.9 i! W1 d5 ^% \6 v$ x& E0 l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ i& P* ~/ W& j. Y Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ Y( m7 m- R: ]! M8 S; oview, starting anywhere from .01 or .015.$ B. c" U; d0 h/ M
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 x c, v6 L! E1 x$ Q# ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," A; y8 d- U! O7 t! Q
MediaTraffic, and AdOn Network.
/ v: t" H/ ~9 q N0 V2 hDon't popups get blocked by pop blocker software?
1 v3 N: a A0 K: o- BNo. Popups are served in a new browser window as if the visitor had opened the new window
/ p' p! r7 b: j" `themselves.5 Z: Z, q( C0 m' N; O4 h6 F$ N" L% Z
How many popups get served to the visitor?' T7 J8 r0 `. ?! x; c
The number of popups served varies depending on the PPV network. Some pop more frequently$ b9 [; i# _9 y% N9 `" \! I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 c H' V* I0 X" f7 t" N
serving this kind of advertising, so they have to toe the line between keeping their software; h& i; b, K' H# a' [
downloaded and still making a profit.
- F; z5 F1 h ^& ~Isn't this type of software bad? Why would anyone keep it on their computer?* a6 D' o4 n+ V
No, this type of software doesn't harm the user's computer.6 e, G3 b9 x/ ?! {" y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& l% M5 S. e- f2 Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 }4 R7 y7 o5 ?& Lthat they can continue to have access to the incentive.
( ]$ }5 Q6 M; _4 k; U3 B7 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# A0 i0 Z; T4 {
How to Get Accepted into a CPA Network, _% D! T7 E& @$ q8 b$ D! a: G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place h5 y% d' x- G* ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across' u0 h8 r7 L4 `2 [& |3 D8 Q: G
different networks.
, V6 u; K7 Y, F) N) k2 L4 HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 O( l% [1 Y0 s% i, qapplication and be as specific as possible about your promotion methods. Usually some time after
3 {1 u7 `. n1 p5 ?1 jreceiving your application, the company will call to interview you. The phone interview is a critical
6 {( l7 a0 ^; e/ {/ P; Lpart of the application process, and most networks will deny your application outright if they can't get
$ A8 b. M; D3 {you on the phone." \+ U" o1 P+ u( R/ y
Often, the person who does your phone interview will actually become your affiliate manager after
! T f3 K8 M1 j% ?7 t. q0 |you get accepted, so it's a good time to put your best food forward.) l) G- N/ s+ d: i
You might not relish at the idea of someone grilling you about your internet marketing methods over4 t* l( V% ?3 m; }' K% i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 h0 X; N# f9 DWhat methods do you use to market offers?4 Z _8 e+ S, b6 L: W
Do you already have a website you will be using?# s+ d7 t: Y T
How much is your advertising budget?5 r; |, M S7 J, s( c
What other networks are you a member of?
; C$ i) W2 c& z0 b/ v! WWho are your affiliate managers at these networks?
+ E: j( U0 ~1 }$ Y7 K4 kDo you use social media (Facebook, twitter, etc.) to market offers?
) j" S7 A9 f0 G4 W. |How much traffic can you drive?& k8 k' q1 e; k# r% b
Do you have a personal recommendation from anyone who is already a member?
0 j3 ?0 Z1 l: y }5 f) mOnce you provide satisfactory answers to these questions, the network will approve or deny your: X* A9 H* _. {, g% q& \+ m
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! p* d2 M+ m! A1 ] O" T- L( i# Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) {& J9 P3 \; E9 G# l3 W; Ffor the network can be helpful.# c% h* C; [4 C% x0 I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ r8 S! J I* U% I; k1 d* A/ ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 q/ O9 o) J* I' O7 b# Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 ]) k! n* O t. E
people can open a lot of doors as far as networks are concerned.& y: s. k9 d6 X8 S1 U
After You Join a CPA Network
& \2 g$ U& |2 w" C0 p6 u, \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* i% t! u! D6 ]3 ]* G9 g
and make an attempt to get to know them a little bit.# x2 ?# G. D: ^) F3 H* v1 g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ w9 ]6 ~1 _3 \* \% Q4 H" h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. m# {9 H& q1 K9 l4 r1 {2 X1 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% J* n, r3 \% G6 I/ W1 w" C
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout: m7 }2 ^2 l! ] n" I7 T' ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 ~% q$ c( L9 [ ?7 m n' \1 p
email.) `1 Z7 `: S- W" j% G7 ?# v! n
For more helpful info about dealing with affiliate managers, check out:
7 M, P* Q1 X; h T& Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/" Z' f& @7 L; w' \8 Z( ]& O
http://www.mrgreen.am/affiliate- ... iate-managers-want/
* v2 C3 u& h) Z3 o6 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 S0 o [6 P+ U9 i2 C( ]% O
Set Up Web Hosting) D8 ?8 b9 \, V3 |( e* w1 Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( j' l+ p# o7 o6 h m) D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. ?, }# ?9 z1 h& U0 `( |/ {8 _) L/ L1 \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; x, n! x9 ^6 y# D7 U0 m8 t( bwhoever else is on the same server as you.
: r6 j0 o/ o/ I" a, |& xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# s- V4 f# {! i6 \6 I
enough that the visitor can't close the window before your pop up is even shown. You have about 30 p8 z0 h5 t; g. V# t6 N
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# f. }: y' k, |4 c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. [; E, V$ S+ t& _4 m0 ]2 s" xhouse full of roommates (hosting customers).
0 b7 g7 e& ?' i5 U! F& \& aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
& q0 p. b7 r z, C2 c3 _0 Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 Z) v6 b; K1 F* h7 X, Efit.
0 S( p# I) ?5 a$ @Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ v1 P% I2 K" S5 e/ k- I4 A4 d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- @6 `. V9 ~6 q6 X4 o9 ntheir food. Everyone else's food in the house has less space to take advantage of.
6 P: s, {# b. D0 y( ~! S. l: aIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
( c" U7 H* |5 ~& T( N: E7 ?any type of hosting this is a bad thing, and especially while running PPV traffic.
9 E& v) s0 E8 X) _5 TIn the case of a virtual private server (VPS), everyone in the house has their own designated space/ H' M3 O( z7 F, b# F! V9 k w: W# F
inside the fridge to put their food, and other roommates can't come into that space. The server is
- ?) X$ o0 a3 C& U) qpartitioned, so that each customer can only use a specific amount of resources at any given time.& B7 _- Q7 i; h- p: M9 s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& _4 M7 ~$ G& e6 E3 N, u; {1 Hbelong to you and no one else can use up those resources. This makes it possible to serve much more
9 {" I! h1 o: D e5 T; itraffic, faster.
9 q& L2 B- @2 s3 O& H M7 zAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( e' \- C! @+ cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is c( q1 p1 q4 H' h
here:; A. N) @7 m9 C6 I N+ p
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) J9 y4 Y+ G1 zVPS&highlight=hosting
! K- p: d" m$ v2 ZDedicated-Hosting-vs Shared-Hosting
- }! z* p- Y3 shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 F) t. W# ~7 }
Hosting...Your-thoughts
/ T$ \6 e. n, t1 ~) ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 r2 T6 o/ Q3 S! DHosting Providers for PPV
: V" Y6 h% f1 PBeyond Hosting
2 `# E+ S# J& k- x5 }9 thttp://beyondhosting.net/
. M6 \5 n z) T: s. s; A EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 a; M, k# t3 \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% F' J: i8 U; q: |
direct linking with PPV. Also, these guys provide great support.4 f8 z( g4 `3 H) N- c( `
Prosper202 Optimized Hosting
, l2 S9 h2 I% s5 xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- o% n0 P0 [; f6 c6 OCPVLab Optimized Hosting4 l* y8 K' y" t! `) d3 f3 R$ }( L
http://beyondhosting.net/CPVLab-Hosting/' x7 N% P- k5 K& R: v1 U
Domain Names for PPV# p& ^ J# I7 C- C, b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
}7 L; p5 V8 o$ `where you're going to host your tracking software and your landing pages if you decide to make them.5 [) R6 K/ |$ p
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* x" f6 }, f R7 D$ t+ k* b( }bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% R- Z( D) l _7 X7 w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ d5 s; H9 S4 {* R* y5 T4 tterm or build a whole website.
: ]# ?# o3 L; q& eAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* ^5 V, V6 J2 @2 \2 n" V" M' qtracking software on your domain. This is really important, because it is necessary to track your/ a4 k% y$ q* Y# j, S
conversions down to keyword level so that you can optimize your campaigns. Without proper0 L0 C% Y+ {7 } K( E% u/ |
tracking, it is impossible to know what is working and what isn't.2 K: u* D& b" J# q/ i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 k9 L" H' U6 G: T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) R' ~ y; |! F+ @
Prosper202* q. f3 H+ C# r$ ?( Y
http://prosper.tracking202.com/apps/1 v0 t+ `9 K- s1 @7 i4 K2 L
CPV Lab! {2 R: `8 B6 p; t" F
http://cpvlab.com/
, R7 T7 |2 x9 @CPVLab Help Videos8 c8 ^2 v1 ^ M; ~
http://ppvlab.com/oweiw/oiurw/vdm.htm
& u" V# I- D- I3 c+ V, ]As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' b w9 v/ \/ P; j2 qindustry standard.) b) H3 S5 T# l: X8 r: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ Q, \. @6 x" S
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! I# l: I# e8 bgood support if you have problems with your installation.
) J8 e0 y- `+ L+ i/ g. iTracking 202
* R1 ]# l) c. J/ G9 PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& k- T* T( U2 N, l6 Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 j& g1 `8 V. S1 ~' B, t3 L
area.% K' i0 A' d6 T) z3 `' c' C
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 U) a; ], v$ l* L9 y& uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 M# d9 { x, M" w5 U5 {+ sinterface, and their hosting.
4 |, G- }) C5 _% d: t8 XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: g% `6 J$ G3 X* O
and targets which you are bidding on. Leaving this up to chance in order to save money could
/ B) \; q8 v2 s8 O/ L& e2 m: I9 P1 Mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 x& p0 K+ y7 e! e0 a
were using.
& J. D" w/ P' L' L3 S, pChoose An Offer/ V: `. a3 |$ ?# P) z# r
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 Y3 Y) n8 s4 k* E' m, x) Z
Lesson on Offer Selection
7 h, M6 }( B" T( `- }0 s xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
( e) b6 e' F3 m8 lIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 k! ?+ A0 Q; ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 {* p" r6 v1 X2 R' XLeadImpact as the traffic source.; r; O) }6 [# _" l' q
Now the best way to learn how to put all of this together is to just get started. For some variation in
' E% d, t9 E9 o/ {/ Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( V- D0 Y' I) U1 ^# g1 X7 X5 Y' K
campaign.' K5 ]+ P2 @2 Y* [* T3 p# D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 r3 M/ B7 z& S7 T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& [+ w5 z: Z# w0 ^
that all traffic is accepted.
) B. I* i. {; Y0 o a* H$ d- { xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: x, S9 B6 e1 jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% f' C! B' J" j6 z: c* X+ uget creatives like banners or images specifically for the offer.
7 G' z& ~! V; v3 q1 i3 g8 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- Q: I3 @# S) \( @2 j) e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- k! k/ l; X8 ]& N% }
track my keywords. Without doing this, it isn't possible to see what's converting.( {& Z$ ~. J/ H5 a$ c1 }. b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 G( S V* Y W& k3 @' E; V; e& K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% K& g/ a! X X- ]' u- O; `, ^4 i
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" n0 P" t# D7 H8 ^9 H, d. I% Z
bottom of the page:& F8 I z& n ^4 x$ z1 F; H3 M& U1 E: I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* c3 @6 x& O7 k1 t$ P* [" S1 z1 @+ P. @
Click on the offer → pixels → Add a new pixel and this comes up:+ A) f! k8 Z% ?- j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ T& z; v) ?' h
from your software into the box that says 'Enter URL of image to load'.
/ M; y$ l# A) B) ]( _Once you do this, it should look like this:
4 I- b( ]% L# b7 t# k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ y' c) D6 c9 S7 T' I S- _/ xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ F" r& A8 v# X. F0 t# w4 j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
R9 x" n: k3 c( ZProsper or CPVLab.' }( J1 p, {. B+ z
f; d! [5 \9 U/ I$ ^ |
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发表于 2012-12-27 18:47:17
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