|
|
PPV GUIDE [PPV新手入门][28页]
# J% ?6 _) c b3 ^% O: b4 p: i详细的请下载电子书！0 F$ g6 ?$ B$ n5 R$ [+ v& z
: e* y3 F0 Q2 e% ?6 \
6 T7 K9 g3 s( w+ {
Newbie Guide; m6 g; b+ L2 `, k: { D/ w
PPVPlaybook.com( k+ r7 a8 s. {$ B. w% H4 K$ n
Tracy Shaffer
3 i; `) v. ]# t$ l, h. G; GDavid Ford5 A! Y+ n) S( R. |$ c/ T5 O& N C2 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 G9 {4 q# ~4 O
Getting Your Mind Right to Start Affiliate Marketing, c0 R1 q- r4 T* p. x( i) {3 L% o; I/ T% a
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ a1 n/ Q Z; |5 V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: D1 d2 z4 M( Z2 ?$ E1 Jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ D1 ]& T3 r. P- R9 Gwith any success, these claims are laughable and far from the truth.
- t/ b: t- ]0 y% d+ ]6 ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" P! e/ p. j1 V, e9 Q; n
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' [) g( [/ M2 s- Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ U% |; B6 S) z! B, U9 o5 B; `
overhead.
6 R, f7 V& p; ]The winners in this business are the ones with persistence when nothing works, who know there's
5 l, {: H1 I, e. b. V6 eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% w" ^$ V3 M$ ~3 b5 o4 G3 k7 t: gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ o# ^2 p4 F4 N1 [+ Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ D& C8 I" P; g- I! Y+ k* YMost of these things happen suddenly and without warning, and they all contribute to the amazing c/ ]) a+ ?7 @; {9 z3 Q/ p
learning experience available to anyone with a few hundred bucks and the ability to open an5 |6 M7 h b0 U' ^( q6 K
advertising account.
& G: g6 d5 i8 |8 d0 \# e2 ]Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 w1 Z$ k& X' t! [# e/ {, d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ i. p" N1 C1 u( M y& ?
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 b% _) x3 ~; e1 m. s5 A8 g/ {* J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 y R! {& I3 ?* h6 ^3 c6 _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; _" s: b x( n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ ]' N" r5 ?/ N
started building.2 P' u4 J) }5 I$ j! f5 C
Things you need to get started:8 D9 O" @1 C" i5 p) e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 ^0 l: M; ?/ ?% n* C0 y+ z: W" _1 _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 z7 H( p1 P K4 N7 p2 H- w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' e6 c8 f. G: ^; _. W. O. F! J4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; @3 O. T+ i+ M+ A$ A$ GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 \5 \" X" c6 s; Y0 w3 ^1 ~
with PPV.$ Y$ k1 {2 Z8 h' K* m/ e
Basic Getting Started Definitions
7 i' r) Q! S' D1 V2 W) m4 P, K3 `: TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 q7 u6 f' N1 I0 raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ W: k# V: x: p: ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 }' b/ v* j& C9 F- f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 g2 o1 c* \ M8 ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 X# D: l2 F" e( Xreceives a commission on that product. An example would be the Amazon.com Associates program,9 q! w* B; v7 Y2 M8 O+ X7 J
Comission Junction or Clickbank.
* J7 w! r% z2 ^ L1 X. lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes ?- I% y8 N/ h
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& s5 @5 Z3 f3 Jbuying a product. An example would be Ads4Dough or Neverblue.
% }, }9 |8 Q$ J1 G4 sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! R# Y4 O' \1 n- h
account, getting the affiliate approved for offers, bumping payouts and just about everything else% @3 ~# S1 l0 o( R; U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& H+ ?8 V: L: A6 {' _ k8 f
right from the start can really help you.$ E3 V2 z) k$ l/ v' l6 [, i
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 H5 v* S& j& @* {$ R" f9 n2 \* j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 U. X+ N# u0 o, E. q* @
view, starting anywhere from .01 or .015.1 ]1 l( J' L4 H0 \; ^# j( ^ _
In order to use this type of internet traffic, the affiliate can sign up with a number of different- q0 R' u( x! W/ I' {- B
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( ]: X. t \3 V2 A7 X' c( m- U
MediaTraffic, and AdOn Network.
7 u) Z w4 g) w1 J, MDon't popups get blocked by pop blocker software?
S+ O, ~2 k9 wNo. Popups are served in a new browser window as if the visitor had opened the new window7 S1 X* g6 z( i- L+ w
themselves.% e7 m. |* O" o) J/ d1 c
How many popups get served to the visitor?) e, z. _9 ^* U; T
The number of popups served varies depending on the PPV network. Some pop more frequently+ F7 H6 h) p9 v$ i- Q& v7 }
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 A6 }* s% P8 v# Z# h$ [# I
serving this kind of advertising, so they have to toe the line between keeping their software
6 ]& ]* j9 x+ c1 J$ N- Mdownloaded and still making a profit." X8 u) A( Q- `) p' B
Isn't this type of software bad? Why would anyone keep it on their computer?
5 T! a8 g# h1 q; s/ g/ V* m1 P3 q4 NNo, this type of software doesn't harm the user's computer.% `$ g) J/ {3 J5 K1 ^; i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% H2 {" M, m! vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
: m$ Q7 Y8 j6 o" e! B4 Dthat they can continue to have access to the incentive.
+ C1 I% b6 j) B% d K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 F7 t' P; h7 W1 \/ j, bHow to Get Accepted into a CPA Network
$ R: Q1 X' w$ G: m2 b" o! _8 ]( o \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 z o, g% a/ {" t( m, z& G4 d7 Mto start looking for networks is Offervault which lists offers and lets you compare payouts across
* F7 y( N- h% A& f/ qdifferent networks.& j8 I2 M) W- A' S& c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& v( R- t- h/ z+ S3 h& K1 M3 H, Q5 C1 C- k
application and be as specific as possible about your promotion methods. Usually some time after
" |- j9 {8 _3 \1 r0 v creceiving your application, the company will call to interview you. The phone interview is a critical
$ r$ B/ D- Y) vpart of the application process, and most networks will deny your application outright if they can't get5 J! F- p) G1 j4 f M2 {: u
you on the phone.
: [. w( G8 o& w% sOften, the person who does your phone interview will actually become your affiliate manager after
N" t, Z/ F Oyou get accepted, so it's a good time to put your best food forward.
7 {" {2 ?- f; |; mYou might not relish at the idea of someone grilling you about your internet marketing methods over
, j9 _3 u' N9 i2 O8 P" ythe phone, but trust me, this part is critical. Have answers in mind for the questions:) `& _. R% u" i% D3 x
What methods do you use to market offers?; y1 O) n$ H9 f; ]8 h& c
Do you already have a website you will be using?# L* D8 d2 y% o* {7 ~7 ^9 x' @* ?
How much is your advertising budget?8 `; y+ r, ^( k- I( N2 r' Q% y
What other networks are you a member of?$ V L6 N9 }$ @2 |" U# a
Who are your affiliate managers at these networks?3 ^2 q$ o4 j) q( p e1 z
Do you use social media (Facebook, twitter, etc.) to market offers?
. u+ b' F4 s. g1 a0 b& j9 UHow much traffic can you drive?
- }0 M* m6 C. q1 p2 }Do you have a personal recommendation from anyone who is already a member?
1 G% e9 ?- e8 O) w3 Y; E; ]% x) \Once you provide satisfactory answers to these questions, the network will approve or deny your5 v8 w( j# Z7 L4 w! H1 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be. n' b; Z& y% [0 k* F# t1 X- Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ W6 m3 Z$ { i: \ d* ?9 g
for the network can be helpful.
& T2 c3 S+ L8 G" @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 i* \+ P; M; W5 Q8 e3 k5 fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 Y) h$ Q L: _9 d& v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 L1 l2 B7 Q1 @# B9 a# X
people can open a lot of doors as far as networks are concerned.
$ M1 B: g ~3 NAfter You Join a CPA Network
4 u4 j$ B1 F/ e- B2 \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' Z8 z0 E3 N0 z8 H% ]2 N0 w* t
and make an attempt to get to know them a little bit.; k+ Q' e+ [9 Y- K) o" ~/ J* z; o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# O1 R& U' z% S }5 U" w
weight in gold. Start feeling them out from the start and try to get to know them. Once you get+ `& v2 ]$ ]* J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 _8 ]. g$ V% v" r* ~- B# N0 ^% Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 A/ c/ R. \ h2 K; H8 E$ }5 @* G
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ _$ n5 b. }/ ^6 s2 a4 Y
email.9 `& g: l+ x5 t) Q
For more helpful info about dealing with affiliate managers, check out:
3 m+ q& J+ }& y! Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/1 g" `/ Q+ g: ]" j8 |) [
http://www.mrgreen.am/affiliate- ... iate-managers-want/: }2 m- W7 U0 ^4 f9 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 D; b2 H' D# F! \) C
Set Up Web Hosting* H* O8 D' B9 A, b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 Q* T7 O/ V6 o( T( J" J W$ [7 Babout internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 I$ j5 ?: U; u+ Yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& k, A `2 l3 S8 wwhoever else is on the same server as you.+ s E; v \; _1 r' x
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- i9 b f% n, E/ s* y7 l
enough that the visitor can't close the window before your pop up is even shown. You have about 3( c+ l/ E9 \+ u2 y0 i6 u) h k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 O3 i x: o4 [- UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 Y( ?# @+ r1 k5 Fhouse full of roommates (hosting customers). J) a" ]& p' Z" l- }! d
In shared hosting, this is like having roommates where everyone has no specific designated area inside( a8 e8 U5 [1 n2 G. A2 s
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ I# a; W8 b. s$ g, b" u3 s
fit.
F8 }; [/ F3 ~7 t2 CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than c. j2 [. T- w+ z! A4 H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; I9 N5 y+ h1 d6 i! M7 w. r5 r+ ~$ n- Btheir food. Everyone else's food in the house has less space to take advantage of.2 M; m2 z) M% q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& ?( y' f2 Z$ X% _
any type of hosting this is a bad thing, and especially while running PPV traffic.8 ] l0 S0 v3 m& g
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! v% @" S. O/ L6 kinside the fridge to put their food, and other roommates can't come into that space. The server is! b4 y; V# I2 ^/ ~; d" Z- ^
partitioned, so that each customer can only use a specific amount of resources at any given time.
% u2 O$ L( J" ^& `6 ?6 UA dedicated server would be like having the whole fridge to yourself. All of the server's resources
A* ?1 z! |2 D8 G tbelong to you and no one else can use up those resources. This makes it possible to serve much more1 w- S5 ~. K/ ^4 m
traffic, faster.
, r" A; l/ m$ }# ?8 EAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ f2 ?6 w0 I) M0 o, L5 dAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is- a& B, h8 h: _5 J
here:
1 |. Q2 {" e4 m2 x6 Qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- k! e5 a! p5 g6 Q1 p
VPS&highlight=hosting
7 T- _* g6 u9 uDedicated-Hosting-vs Shared-Hosting
$ l* i! u2 ~# q, J6 [* x6 c" }http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) ?, G/ {4 ^1 `" {6 }Hosting...Your-thoughts0 d! j- S4 u( @! H3 H- e# Z# o% m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. j; f2 ?+ H1 w/ g. A ?$ X, j4 V
Hosting Providers for PPV
& p7 u# n! h. [% `5 yBeyond Hosting
# [3 w6 I' c9 F" ?" b( {! jhttp://beyondhosting.net/
, Y+ S' e/ L6 r$ d* Q$ j1 ?With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& n& T1 X; z4 a6 ~& A( C6 X: s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- {/ z6 O0 ^1 Q& ?) F6 b7 rdirect linking with PPV. Also, these guys provide great support.
6 y' L7 n# ~3 C- F; l/ f$ VProsper202 Optimized Hosting
: d# ] o0 R/ B5 n6 ~: {2 Z& f3 O. chttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. W0 D5 t; `: A9 G
CPVLab Optimized Hosting- v4 g5 [9 o! d* E; {5 o% I8 g
http://beyondhosting.net/CPVLab-Hosting/
* }1 A# T2 c# W2 D9 U6 {; K0 VDomain Names for PPV" x& s: B' l7 U- K
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# K& w' D; W0 k: }3 `" _5 lwhere you're going to host your tracking software and your landing pages if you decide to make them.; D. ^0 P$ N+ P* \1 m' Q$ n/ B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 ]& {; r! ^+ Z0 Y+ obland one is fine to start with, to host both your landing pages and tracking software. The .com,8 ?5 ]# ?/ M7 f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* }6 i6 }1 \7 N& B/ uterm or build a whole website.8 G3 g5 a5 s/ G! `
After you buy hosting, a domain and get those all attached to each other, the next step is to install
v: A4 n& C' wtracking software on your domain. This is really important, because it is necessary to track your
, y' N* h9 b$ s4 Q' q' {1 Y5 \conversions down to keyword level so that you can optimize your campaigns. Without proper9 \4 E, r: `* N& m" `* [! n
tracking, it is impossible to know what is working and what isn't.1 J% f7 R$ o) G, D1 Z: N8 ^3 J
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( H* M) M9 H( E0 O7 H1 u9 V3 r4 O" f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ L" W5 I* U( O/ _1 VProsper202
& y5 D- N/ Z f {2 `http://prosper.tracking202.com/apps/
0 s6 Z. i, r% B) {. F9 WCPV Lab2 g' ]) \' G2 U8 A& T- l
http://cpvlab.com/
: y* l; g4 c e& f! TCPVLab Help Videos
; C' ~" ?8 {. ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
) ?1 p2 k+ o2 W% t4 m9 VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 D% A4 U5 O* A. Rindustry standard.1 }' c( Y- ~( v, v. u8 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 {2 y# v2 i8 v/ `2 y; PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( F. N, g/ |& K- p4 I/ B& @
good support if you have problems with your installation.
+ K- U8 ?2 H: f8 k" FTracking 202( g2 g* w }% Z- Q) ` k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 h4 F! M" b! V& l$ v" m2 u0 X; dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, ~+ {* k( k( l+ p) d" w( Varea.
J4 ^2 W1 E6 e# g' dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( b% S: b; [9 i3 Y' b9 Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! F* D7 ^8 Y, R: U& B% G; k8 D/ b* Z
interface, and their hosting.9 Q+ E* F% D8 U2 y! H* O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ j6 I( q; ^' F) F- ~and targets which you are bidding on. Leaving this up to chance in order to save money could4 I0 m3 X- g* R) ?2 Q* | R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 F( f0 a) |) W- [. O
were using.) b9 j b+ e) T% W* w: U5 H! H& z u
Choose An Offer
0 t9 h! s, M1 H& I: vNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. P! Z2 v( G3 t& T PLesson on Offer Selection
; |5 \1 @9 M ~http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# Z p- r/ T7 {% ~; wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# @# {; ` A* X4 gTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& c& F) K! m" t+ b5 x
LeadImpact as the traffic source.
( {+ L! \9 @1 u9 mNow the best way to learn how to put all of this together is to just get started. For some variation in9 p3 H4 o0 X4 m& W7 c' \9 y1 T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) {( e1 ~7 V# lcampaign.
7 E) @/ T1 s: t! _( L* F2 A* ]When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& B) ?" t9 w. K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 O. z2 ~+ a1 m+ x4 j3 a
that all traffic is accepted.$ I$ |2 k9 w1 ]& q; [; c; N9 Q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 U [, y6 E( AThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' Y) ]# o4 [. @: p; g
get creatives like banners or images specifically for the offer.
( J# h3 Y+ W- K! o. ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 N& y6 ?/ s+ i8 y7 O k' y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 \6 e9 N) }5 { H
track my keywords. Without doing this, it isn't possible to see what's converting.! X4 D7 T, w7 Q! i, U0 b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 d; [0 y- _4 c( f# l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 d0 b% u3 @) h3 v4 A- [- wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ M2 b |, D. |4 M$ R& q# I: _4 H
bottom of the page:
j! C6 R' Z& D) B, ]1 t3 p& e1 \Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 I) I( ?) V" o% ]
Click on the offer → pixels → Add a new pixel and this comes up:: P7 ^- I& |$ g. M! \: g) B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 o9 q/ [% v) I7 ]" `
from your software into the box that says 'Enter URL of image to load'.& X# [7 [$ r6 f* b/ s% E
Once you do this, it should look like this:
" {6 Y1 c$ `$ z& s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. |" D6 @7 M( b! y0 ]1 zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 V6 {; J9 W1 n# Q5 E. vNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! ~! Z1 c( ]0 Q0 A$ w9 tProsper or CPVLab.* ]4 a; s4 A) y
$ r& N4 d* `+ a5 k |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
