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PPV GUIDE [PPV新手入门][28页]- W' }7 n# l/ g2 p: R, I
详细的请下载电子书！0 `/ k7 \/ }* h% H
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Newbie Guide+ m5 ^4 x# D: u9 }- Z* Z" Y
PPVPlaybook.com
7 G4 @2 }1 U" `2 J8 R1 \5 @Tracy Shaffer
% ]6 s. D1 I/ d8 ]) b8 X! P% jDavid Ford! F2 V5 X6 y' Z. A: `1 v0 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) @* `& W5 W8 {. ]7 u# RGetting Your Mind Right to Start Affiliate Marketing
! S; z) l" n& i* b4 R# eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( |: i; F) a; ~9 Q; A3 @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# U3 O, B1 r* O8 U) n" B/ P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! t# z' `8 z6 b+ l
with any success, these claims are laughable and far from the truth.& S2 ]- `; s/ N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( P$ ^* U7 e5 I, t
flow management. The main benefits are the low barrier to entry compared to other businesses, and+ _4 x+ u$ c6 R. g# I
the ability for a marketer to be a one person shop and make an incredible amount of money with low) O' V3 v" L7 s% h6 i I
overhead.
1 @+ L* W* Q( E( C" W8 nThe winners in this business are the ones with persistence when nothing works, who know there's3 W Y' ?2 ?' M1 V# S( ~ O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 V$ p/ [' a( N' g; bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! s+ @5 _' {0 a& J% {* p4 Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 S$ d$ M+ V& sMost of these things happen suddenly and without warning, and they all contribute to the amazing
; P' H% K+ f" X7 u( Glearning experience available to anyone with a few hundred bucks and the ability to open an
5 u$ d6 F4 G ~advertising account.
0 x, P3 [: j( |& E( V# HYour competitors are willing to work at this around the clock. This isn't a push button, instant business- _& E% |1 V8 [: N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 r. U' ^% ~$ F' L1 A$ @marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 y Y( n4 H( y% ]' ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& W- ^$ W# w1 [3 g6 yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) V% A4 z4 R2 g ]- X( F- t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" _3 O) G0 e8 H/ M9 B2 K, j
started building.* L% ^' u* g* b# V9 B2 o1 B7 J
Things you need to get started:
' k, k% i1 W0 h$ B/ h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) j' m3 n, M9 [8 B: ?" H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), R1 F. }8 \/ Z# L4 N! @3 x
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 Y/ k% S. l) K* E, @0 @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 k ?0 X+ y% @4 V9 n* ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 u- u0 W2 X) S* _2 O/ S9 J
with PPV.6 k0 B. z" P2 F1 h& o1 j& Z
Basic Getting Started Definitions
& u: B5 a6 L1 ]; G9 t( w1 PAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 c6 n) H4 u7 i% Y9 m( T9 o8 g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; E/ D9 f6 x. \. @$ S& I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 p" D7 S% W! r |2 y. @0 E6 A* \; ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) S" g4 T/ t- i: Z0 {Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# m' w3 }8 l* [; C% x* C8 D
receives a commission on that product. An example would be the Amazon.com Associates program,7 B1 c1 P3 r( m% l5 S4 O3 e, }
Comission Junction or Clickbank.
3 m' s9 U& r3 |& U$ j7 L- HCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& P* D( Z* V6 g- G2 X1 Oan action like filling out a form, submitting their email address, signing up for a service or sometimes
9 s* x- K& j1 B" v, L0 C% ^buying a product. An example would be Ads4Dough or Neverblue.
$ q) I V& g/ e% K4 \. mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. m" D d G( ]5 {( D. z8 T3 aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
# V5 ^6 n9 |$ v' W; t" t. o brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 w; B% O) B2 k; i: G: z
right from the start can really help you.% p( d9 j2 \4 i" K+ Q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ c, ~- G. U7 `$ r" E Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% k [( u) V: h$ b9 u4 U( aview, starting anywhere from .01 or .015.4 {6 a2 P4 _9 }, v x' ^# g
In order to use this type of internet traffic, the affiliate can sign up with a number of different
* g T2 F8 O8 e3 V) C: Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ g- V R1 ]; }5 O; Q3 L: WMediaTraffic, and AdOn Network.0 I% K! F/ }7 O! G
Don't popups get blocked by pop blocker software?6 ^# Y- G; X0 o' N. \
No. Popups are served in a new browser window as if the visitor had opened the new window! ^+ J1 c* y. e. o9 N, Z
themselves.. }. b9 t+ \2 @5 x3 G
How many popups get served to the visitor?
5 U. B9 m/ Q- L+ IThe number of popups served varies depending on the PPV network. Some pop more frequently
/ G9 W2 x! ]4 `- f3 @( I) V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, j" w/ `" `- O; y; X# a7 H6 Cserving this kind of advertising, so they have to toe the line between keeping their software# q4 F2 Z( {/ h& w* T5 a
downloaded and still making a profit.
9 t3 _7 F' G3 Q7 V) n2 H. n) dIsn't this type of software bad? Why would anyone keep it on their computer?
, g! k) Q+ C! G: g8 ^* _: D2 \) eNo, this type of software doesn't harm the user's computer.
. J' a2 ~. O; {1 p2 K' R* a, A) YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! f: T! Q! \; e3 `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
. h1 ?. M. e* q5 k( Othat they can continue to have access to the incentive.3 _7 n0 q6 b" b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% d1 |( V3 W2 S6 F6 @# CHow to Get Accepted into a CPA Network
$ F' i6 Z, @; n2 S( OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" c0 V/ W X7 D# w& m0 xto start looking for networks is Offervault which lists offers and lets you compare payouts across
) v3 F$ a" X& G$ G- y+ s# zdifferent networks.
3 K/ M" {) }3 s* U: `) a) U) m! [Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 h N& l7 n. C# f/ b" G' rapplication and be as specific as possible about your promotion methods. Usually some time after
) N& _# s" @* x' i& v# a6 Z) ?receiving your application, the company will call to interview you. The phone interview is a critical& f: v5 a: a! i4 e/ } J3 m3 j% ~" G
part of the application process, and most networks will deny your application outright if they can't get
0 |4 n1 t& {" e* v: hyou on the phone.
: F* D$ U" a9 ?3 [1 kOften, the person who does your phone interview will actually become your affiliate manager after1 K! d! y* j3 b" O J' k; l- o* F% b
you get accepted, so it's a good time to put your best food forward.
3 }0 `! a$ l6 h: t) o* \You might not relish at the idea of someone grilling you about your internet marketing methods over# y+ S" Z7 v( e: n( e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, Z7 _6 y/ d1 }* GWhat methods do you use to market offers?, E6 N! j6 A6 T& g
Do you already have a website you will be using?2 C$ E s1 w4 z- \: h, D
How much is your advertising budget?4 m* `- P- {5 U h5 i; e% F
What other networks are you a member of?2 B5 Q K! j, e+ ]3 n9 o
Who are your affiliate managers at these networks?3 u- B1 @0 }+ ~3 L
Do you use social media (Facebook, twitter, etc.) to market offers?
9 a5 P2 v4 [% @) g/ b* u1 JHow much traffic can you drive?
) I% ~4 Q! K4 h9 g4 J: FDo you have a personal recommendation from anyone who is already a member?6 _* C/ A( h- O! s q, m5 _
Once you provide satisfactory answers to these questions, the network will approve or deny your/ i3 F% P. a- l
application. If you get denied, just keep applying or call someone on the phone and try again. Be; e, z: r; `. L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 T& n/ t \, h1 Y3 |& Tfor the network can be helpful./ U- @3 T7 y. t7 e$ w }7 K& P$ A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. n. s- i5 y$ z% }( ]7 K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 F3 }! z. N* `# R$ P( ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! H& u( }* x6 a8 w! H6 I9 O
people can open a lot of doors as far as networks are concerned.3 Q: B, Q3 W, m. t
After You Join a CPA Network
# n) j" ^" |. U/ s! oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 f3 O# A+ t# }and make an attempt to get to know them a little bit.* I8 H4 w( H5 B3 h) m `/ O5 R& E
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& [0 f7 q8 _+ E$ ?. _weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 e4 D7 q- W3 C7 [. z" X0 x7 a L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- x& H3 x4 b9 T
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# y! h8 S0 o* c1 J# }% x( R' T0 zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% T$ P1 Q% b# m1 L" semail.
* @2 e: ?9 ?: k, C) {0 mFor more helpful info about dealing with affiliate managers, check out:) @9 [4 `: t# r2 p7 J6 U; @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/. f9 b7 l. i. `% A6 L. c
http://www.mrgreen.am/affiliate- ... iate-managers-want/" z& T8 t& @) S. M" d$ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 A: Z% t8 F0 [* |8 [
Set Up Web Hosting
$ p4 \8 g! S* A6 M5 E7 x8 l2 u' [) QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 k' k0 R6 i8 u# Z$ i0 }
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) O+ |4 j ]- w( ~* [) \; \8 U, [host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with e5 F7 h p. t6 R: l, p. f
whoever else is on the same server as you.
/ g" `3 o$ R2 f* j: P4 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 v$ F2 {( k7 _$ kenough that the visitor can't close the window before your pop up is even shown. You have about 3: M+ v7 g8 p* C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. {6 ?2 L; z- Z0 S5 }6 ? `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" l/ F* K5 r) ?' T$ I0 G0 X/ Z
house full of roommates (hosting customers).
6 N x5 s& _5 ^8 WIn shared hosting, this is like having roommates where everyone has no specific designated area inside: k& V; V$ m X& s/ N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 `* r0 k9 G: b$ _- C7 I9 X
fit.$ \6 Z3 y) ~5 D* @
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
x+ X1 [9 V. I6 X4 \$ N7 Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 B3 h1 x+ E3 G, e' W; p& m5 Qtheir food. Everyone else's food in the house has less space to take advantage of.
( r& ]% Q/ `8 c. {' L" ~6 IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ R% |2 Y4 j! \8 S+ bany type of hosting this is a bad thing, and especially while running PPV traffic.
* |" S$ f' J- A+ dIn the case of a virtual private server (VPS), everyone in the house has their own designated space! b* c2 V* C# O4 P' s/ |+ U
inside the fridge to put their food, and other roommates can't come into that space. The server is
& i0 V) m" T. p$ apartitioned, so that each customer can only use a specific amount of resources at any given time.! _: H! Z+ P$ r" z# T4 L- M( U6 { m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# Z& g6 d* U( c8 h
belong to you and no one else can use up those resources. This makes it possible to serve much more
# G0 O: ~$ I6 b' J& f9 ?. Mtraffic, faster.
' b7 h' f2 O$ j) M& XAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" b8 [; Q0 d/ I1 j0 {* NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 V4 f9 r* E+ E3 b& W
here:
$ g9 F$ e- L) p* q# whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' R6 G) h r! v$ tVPS&highlight=hosting0 R1 D. z* W1 Q/ D, c# d1 C- E3 l
Dedicated-Hosting-vs Shared-Hosting: E. \3 w$ i5 o1 K
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 F5 d9 [3 U. U1 PHosting...Your-thoughts
1 m1 Z( R* j O) o2 y% V: o! H9 q- S$ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 ^5 G. J( X, t" p* M9 THosting Providers for PPV% ~) d& F% [6 G& Z, Q7 b
Beyond Hosting
+ R4 W- _$ U7 z: A" f8 `http://beyondhosting.net/
8 V9 G( G2 r+ _6 K' PWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 k; Y7 e5 B% b1 a: m
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, G+ } B5 z/ ^) H v, d$ e
direct linking with PPV. Also, these guys provide great support.
" q* N) C- R3 ?1 M$ n0 e( qProsper202 Optimized Hosting
2 ?. a+ C5 K# w. rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, D' N2 @1 a7 i( h
CPVLab Optimized Hosting
4 \; q7 {% l6 k, N0 Z) xhttp://beyondhosting.net/CPVLab-Hosting/
' c( L; |; N2 Q/ dDomain Names for PPV% N5 ?* l/ S% B( A( T" ~
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 ~9 s( A( q7 owhere you're going to host your tracking software and your landing pages if you decide to make them.7 @2 p2 l( p' H' i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 X7 Y& T% Z1 ^5 X6 [" U4 Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
: B N6 g2 G1 q7 P2 {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% g! u2 v! Y3 V( ?. Y5 k j( T$ \
term or build a whole website.
7 Z6 n4 u- a8 B0 t! o, z4 B' D- JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. X: |0 Q/ K! v& Y0 T6 x! gtracking software on your domain. This is really important, because it is necessary to track your+ l$ B+ s% d5 Q0 s0 X5 w% U
conversions down to keyword level so that you can optimize your campaigns. Without proper
& F2 r2 |. _2 N' \, o! Wtracking, it is impossible to know what is working and what isn't.1 U$ H4 B/ A* ?# P: K
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" K/ V! L: t$ K/ r ^# E3 e: `( Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides., k$ l- i3 L6 ~/ i6 h; D Y: \: t
Prosper202& r. m3 L( e$ v
http://prosper.tracking202.com/apps/( n, S. l4 J! |9 @4 Z
CPV Lab
- w( `! n# b2 I& N4 Shttp://cpvlab.com/8 L1 p$ B4 p. v! \
CPVLab Help Videos
, _; B3 y1 Z9 h% Khttp://ppvlab.com/oweiw/oiurw/vdm.htm- K. u# c+ F0 k1 E5 n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) [+ b2 ^) l3 C# f( J# F$ V
industry standard.
# K3 L" k. L, S6 B: F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" U. w5 O5 G, O; E2 ]9 H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 p& s; p+ h1 |, Q5 n5 l2 }3 Igood support if you have problems with your installation.6 Y' l/ C) S9 Z/ ~6 S3 Y) s
Tracking 202+ l0 k. U+ A8 \, _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! k; \0 j! b( l* G, L* r- ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 H# R u1 U, N; o/ q4 k# _' t
area.* t) U- [. E1 D p3 h
If you choose this option, keep in mind that your tracking software, one of the most important parts of' m8 A1 m' M/ U, z7 z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 L% G M3 c I( R2 e0 U
interface, and their hosting.
- I8 X$ h4 t, o- b) B fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords" o0 E" I/ R* h: L. }
and targets which you are bidding on. Leaving this up to chance in order to save money could
) b9 z! M; X0 z4 [% Apotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! ^) n. T, D- Y8 ]were using.3 E6 U* Z; Y& O$ c/ G7 W
Choose An Offer
$ I% h( @& h- k" H; D5 k+ t6 _ n- kNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. p) r: }" L2 a' \$ k5 h2 N
Lesson on Offer Selection
# Y* L+ M# j4 I4 z4 a9 p) `" thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers1 D0 M$ c5 z0 _* {# |9 `2 D
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 L7 H2 A& y! \8 P. u1 MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ c' K8 o1 o$ X& kLeadImpact as the traffic source.7 y: @$ X- F$ k$ Y R7 ^3 S: Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
! B+ b& R& \/ c' _& f6 o4 H6 F4 Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* B) M2 P+ S* s9 R# d! s
campaign.+ H$ f9 }+ _2 P2 d8 v. e# M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; G7 Y: g& `0 ~# F# l$ W3 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' p$ Q+ C9 J: z, s
that all traffic is accepted.
: H3 x. X9 y# ~- ~First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 q$ f6 h3 ?( \
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* ^+ l$ k$ Q5 q* fget creatives like banners or images specifically for the offer.
' {& n7 Q* L. a8 r) u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ l7 k9 q/ {4 Z7 ]+ f3 b/ D8 I
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% T' j; Q# h/ Z! B- d
track my keywords. Without doing this, it isn't possible to see what's converting.
) r3 ?# H3 d5 BIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) Z4 o* Q- E7 \7 \( _& M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ s' |5 e# y& ~( A* [
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the M+ ?6 l8 E8 d' Z
bottom of the page:
6 X$ e- L* T3 z5 V5 f; i+ ONext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ e; C( d* G# ]! w5 }Click on the offer → pixels → Add a new pixel and this comes up:
! q' c- B4 u0 ^$ D/ EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 l; d3 r5 C/ B) a9 c
from your software into the box that says 'Enter URL of image to load'.7 ]! q4 r; V5 e' r' _
Once you do this, it should look like this:
7 U) O; Y" ~1 u- W @5 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' c/ O% O ~2 \ Y+ [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 |1 \( r. E* b" l' a9 X+ SNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- s5 [7 i/ i3 ]6 W9 N1 AProsper or CPVLab.2 d: M5 G! |3 f6 {. ]
7 H; l# [! a. `7 n9 h J' A
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发表于 2012-12-27 18:47:17
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