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PPV GUIDE [PPV新手入门][28页]
/ a/ ]' T# j, H5 ^) p- S- q详细的请下载电子书！
* R, {7 L3 G3 s7 S, y
9 m7 G6 l) s5 K/ l. B
% x/ z7 k3 v: k+ x8 c2 Q6 ZNewbie Guide" K! w/ l/ u" |8 ?
PPVPlaybook.com, j3 ?( ?9 S. ~ @
Tracy Shaffer
- y' P6 P ^. B2 a$ ODavid Ford
7 w0 U7 Z3 B! x. w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 P0 v2 u; M, N' i: b
Getting Your Mind Right to Start Affiliate Marketing
. T; K2 n4 _; \% }3 x6 JThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: n1 `: m) w4 C. s. i4 wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* f( M2 W4 L: [/ ]. W8 I0 j* B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, q( N: ?( \8 j1 k8 z# {
with any success, these claims are laughable and far from the truth.
" l5 B0 X: Z! L* }; w4 M" V4 ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, r! y# ]* L+ b2 g& x3 [/ m5 ^% fflow management. The main benefits are the low barrier to entry compared to other businesses, and
\: o2 m' Z. n% \* A x+ Y9 Zthe ability for a marketer to be a one person shop and make an incredible amount of money with low% f8 U, E+ @3 q
overhead.
- l$ a4 P, t# J' }& Z) ^7 c3 CThe winners in this business are the ones with persistence when nothing works, who know there's
, i6 Y7 E/ X4 ?plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ f0 I8 F; f' E3 N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 g+ e7 \( u( ~6 ]% e) _* g- I" Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 T% e* M% P- @# x
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ f: k8 j7 V+ h: b( s% i- x( Qlearning experience available to anyone with a few hundred bucks and the ability to open an$ ]* P7 D! m+ |1 j' I& J
advertising account., Y% d# f7 f2 ?. b2 v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 q2 W3 x! ~; ]* C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& g+ |" M, i# {- L* Ymarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& d' Z( _2 ?" p( _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
R( a9 P# i7 `0 u# A6 }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; c5 L$ W+ p; b: }9 c! tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 @" P% _7 V/ G9 V* b( a b2 lstarted building.
. m6 A# H D2 ^" a; @3 l, M" `- BThings you need to get started:
: C$ A5 j E* v, ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) _3 D( }7 U/ {: O, R; P7 m. x7 Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. |$ A& S" z& v# k4 ?! j; t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* A& `- x4 g& Z9 A' T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 c6 o+ Y! P2 i$ {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- V6 _) b& P8 k5 n& {5 d% }) Owith PPV.
1 i5 R8 h$ K2 ]2 z4 H5 q4 fBasic Getting Started Definitions% U! W k8 _# T. I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, }& W' q: r( I2 G* f' L* Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) `# d1 Z, t; t! x$ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 P( t7 b! [7 b& a( y3 ]0 g- C9 Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 ?; r* g- t I- K# S6 R- X2 YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ R& K' p0 t8 \# Z- `' H4 [) E
receives a commission on that product. An example would be the Amazon.com Associates program,
" U( `- V, A( C# `% cComission Junction or Clickbank.1 D# q& ?0 s( h8 J: k* r5 \: N" a
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( _% X: m& C+ f. ~2 ]! J6 f( San action like filling out a form, submitting their email address, signing up for a service or sometimes t% u+ Q# |) S- E4 S+ W
buying a product. An example would be Ads4Dough or Neverblue.2 V0 j9 k7 ]1 C. _; _" m
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 N {% O- {* O! m8 Oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
6 K5 F R8 g6 u+ d1 \. [related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 E" t! K2 ]. U( W- k) l' Jright from the start can really help you.
4 n- Y/ E, E% `# @( d: HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* s' `0 ^& ]; q9 l Cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per- a& d) |$ x' C0 j+ c& G5 y0 o
view, starting anywhere from .01 or .015.5 k8 F! N( f4 f
In order to use this type of internet traffic, the affiliate can sign up with a number of different( r U0 T2 N. L- o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# ^! Y- H" l \! U
MediaTraffic, and AdOn Network.
# Y( w- U8 k# DDon't popups get blocked by pop blocker software?% J/ I2 Z/ E( U5 z* c( T. _) g
No. Popups are served in a new browser window as if the visitor had opened the new window
! R' @& A7 W" v; B' X8 G# g& N1 Ythemselves.
* [. b; r: {. L# c! r( f0 DHow many popups get served to the visitor?
; F. W. D9 M4 w3 C8 l& d. fThe number of popups served varies depending on the PPV network. Some pop more frequently/ I8 N* ]# {" c7 t: e! D9 j- U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( z/ n2 h! ]( n% p; D" u
serving this kind of advertising, so they have to toe the line between keeping their software
! ?2 K2 }# E! r% j- Edownloaded and still making a profit.
$ C) p, y2 d2 C* n1 `3 XIsn't this type of software bad? Why would anyone keep it on their computer?2 T, K8 ]1 p) Z/ T; B4 V
No, this type of software doesn't harm the user's computer.
5 G4 I3 M O/ j. b* P! @Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) r, w/ y, j6 x n. [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) A/ ~2 i1 N. Y0 f6 L4 E) i
that they can continue to have access to the incentive.4 Q) w8 x1 v$ y5 ~" Y% d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# Q0 b9 T, u& J* C* h+ Z
How to Get Accepted into a CPA Network
; z; @- H$ O C% RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ k- l8 A. U) eto start looking for networks is Offervault which lists offers and lets you compare payouts across
. K- `! c3 f. v# T. }different networks.
d; c# Y. g4 O- n0 u0 `2 c) ~9 SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) L3 v: |7 u+ A% y9 T
application and be as specific as possible about your promotion methods. Usually some time after
5 S6 [( b: J6 L1 y, Oreceiving your application, the company will call to interview you. The phone interview is a critical
" c/ {0 M, q+ c- d4 xpart of the application process, and most networks will deny your application outright if they can't get
3 ]; z$ J0 b8 D+ gyou on the phone.
- J* U2 A! f5 g0 @9 Q2 W4 k7 MOften, the person who does your phone interview will actually become your affiliate manager after
- [ U% }1 u) qyou get accepted, so it's a good time to put your best food forward.' u* s' ^1 n7 A) w, N+ Q0 s8 C* w
You might not relish at the idea of someone grilling you about your internet marketing methods over5 L0 z* l: V! v
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 H5 L4 V! g `& g; m- W
What methods do you use to market offers?
. q2 F+ U( g5 h7 W" `# N/ J' ^9 kDo you already have a website you will be using?" k3 Z M1 x( ]! j4 x4 ]
How much is your advertising budget?
, @7 K/ S3 P5 V5 J$ }What other networks are you a member of?7 v. h# J3 _% J
Who are your affiliate managers at these networks? }) w- q3 u7 f$ s g" Z
Do you use social media (Facebook, twitter, etc.) to market offers?
* I9 I5 i; a, u0 }) VHow much traffic can you drive?
3 O4 F/ [0 ?# L& A6 \: T$ {5 _Do you have a personal recommendation from anyone who is already a member?
( s! o6 w' [6 e9 O( Q5 h: XOnce you provide satisfactory answers to these questions, the network will approve or deny your
& m/ m7 ^7 D" ^9 d) e( q+ {application. If you get denied, just keep applying or call someone on the phone and try again. Be9 w R- [: W8 T! o+ z) M/ r7 u! g
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 i Q+ j$ u) p2 n1 ?( p" h, [& Nfor the network can be helpful.
9 H, S, Q* f2 ^3 `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ s, k, x) B/ [3 G" z2 m- o/ |
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! N7 M" Q1 D e" o9 wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 ] y- M4 d( c7 E. y- ]
people can open a lot of doors as far as networks are concerned.! h$ Q& X. |$ h' R; s
After You Join a CPA Network
+ a) h& K2 c" ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' X' ]6 @$ @" a* Q/ e
and make an attempt to get to know them a little bit.+ ~- U2 g. ?- ? ?$ l- s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ x; @5 D5 c1 Y. f8 N5 K
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 C8 l3 w1 f7 i1 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 A; _9 T9 B, |; g- g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 Q5 k" }& d. y n4 J. Y# |" ?. M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# R& O0 S. V2 I4 v' h
email.2 a+ |! X# ~3 c; J: Y
For more helpful info about dealing with affiliate managers, check out:5 n' [" V% f1 b5 l3 h( d/ g1 _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' E) o- o) j2 G M5 z7 S) I
http://www.mrgreen.am/affiliate- ... iate-managers-want/& r6 _( M3 i2 ?- E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ F# \9 x0 C2 ~* _' |0 `: W
Set Up Web Hosting& a; x' O9 |* l# A5 u0 d9 h8 U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& f0 n- C1 ^ r; R" ]4 r3 j% @about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 W9 V. I% P3 N3 E- V0 X& [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( ?- }- R+ t b: twhoever else is on the same server as you.
9 u1 i. @1 r+ h% A$ L' [+ t' Y6 H/ OSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! v8 ]: a* W! U- Cenough that the visitor can't close the window before your pop up is even shown. You have about 3) L+ j7 Y& ~+ M4 y3 N; B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* i, _ ]9 F1 U& i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 m+ p. k0 |; w- _! c1 K5 Y+ T
house full of roommates (hosting customers).! S( ]% T0 J) ]5 B
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 k0 P5 C0 p N& ^# b( b
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ G6 N. L& l5 I2 f5 t+ s
fit.9 R) j! X5 a3 R. w7 c+ e7 w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. i; G9 f; U. I, T! `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate% J& [) X s* @0 A2 d0 i6 d
their food. Everyone else's food in the house has less space to take advantage of.
$ [4 F( P& U8 Y" |, @1 f& ]9 x# xIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ i$ V. F: \& n3 l$ c/ L0 sany type of hosting this is a bad thing, and especially while running PPV traffic.- e( W6 F( \' n/ ~1 {
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 ~8 d2 `! i6 ]0 x e$ zinside the fridge to put their food, and other roommates can't come into that space. The server is
% f/ E; a; }% g( v: kpartitioned, so that each customer can only use a specific amount of resources at any given time.
5 ~! _) ], [2 f tA dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 P0 U. `- P4 [% zbelong to you and no one else can use up those resources. This makes it possible to serve much more% \/ T3 Z5 I$ P3 a
traffic, faster.9 z5 j- w9 v9 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# G$ p1 }) @/ C x
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 J; t7 Q2 i- i N( V; H% j. ?, ]2 ~2 e1 s
here:% |3 s# ~7 Y5 d& f5 E* c. Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ ]4 R: L) A7 Z+ B* VVPS&highlight=hosting
2 b0 ^/ _ g* m0 h( nDedicated-Hosting-vs Shared-Hosting
R, \$ W! | ? @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( W+ I; m+ T. C
Hosting...Your-thoughts( l3 Z+ H" L8 v3 q. t) E. Z: s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) a h4 G% W5 j7 p# e5 m- pHosting Providers for PPV' }* B- ]$ V" k! }4 k
Beyond Hosting
$ g7 W/ `2 f! [9 Thttp://beyondhosting.net/2 G& @* o- d) b* c
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) s: _; m/ _1 `9 _4 F7 |$ F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 ^+ \. l5 [7 ]0 s% kdirect linking with PPV. Also, these guys provide great support.
" i2 E$ ?+ f8 z5 e: mProsper202 Optimized Hosting. b" @; K/ s4 G" n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% }5 r. p0 B1 m3 Q7 e
CPVLab Optimized Hosting
4 f. B% ^# t% Y8 T' |% lhttp://beyondhosting.net/CPVLab-Hosting/
5 f# ~) ^+ K2 i5 r2 b4 M0 H# q6 MDomain Names for PPV. ?4 c& g) r0 ^4 |% L1 ~ m6 M5 {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' R5 v; A/ c& [
where you're going to host your tracking software and your landing pages if you decide to make them.& a+ _% U i7 S0 J% U6 S* {9 @
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ X) @% r1 z+ `# I# d/ O) N" p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 }9 `& X A1 o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! H+ v- ^# ?/ Gterm or build a whole website.
( T8 L5 z- D1 yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install) r! R9 }) T: d/ A/ w& {* p
tracking software on your domain. This is really important, because it is necessary to track your
5 b* o, P: w" econversions down to keyword level so that you can optimize your campaigns. Without proper2 h) p4 M& R" t+ \/ c! J
tracking, it is impossible to know what is working and what isn't.1 n0 a/ i& k" O8 N' n6 [" `( X: O$ P
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& m3 `6 Y5 z. N( I+ ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; o" ?2 D: ^( {) X; i# ?
Prosper202
* K/ J) F: m O1 t2 d1 I+ Chttp://prosper.tracking202.com/apps/: p0 z. r/ X: ~
CPV Lab8 V( K3 W" ^5 R% u1 i; z+ F; F0 Q
http://cpvlab.com/* U+ k7 M* B' x' J8 m. w& f- D
CPVLab Help Videos. @7 j# I+ |0 O& |6 `) _
http://ppvlab.com/oweiw/oiurw/vdm.htm" j, X# d" x9 _9 w+ c+ G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 _- p0 f/ J: hindustry standard.5 G7 J% I$ W) F- D7 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
w8 c0 I" E4 a0 k6 QCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 v" J6 j: h" O- b1 |) \
good support if you have problems with your installation., b" f' h3 \/ {
Tracking 202& l2 w v% y; o2 K6 w5 @
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; T |" O4 ~" T; {9 E9 p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; o# Z% |8 I0 `9 t
area.. N# s' I U3 `- E
If you choose this option, keep in mind that your tracking software, one of the most important parts of# x+ j4 Z; Z6 t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 l" i7 t4 E) G- r$ j
interface, and their hosting., w% ^1 q" [5 }) M2 h
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, `8 k' b" r, h5 @* o& z5 i8 v
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ W. v& H5 u5 t7 D! `& rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
, X9 { [$ e4 G7 J: _3 q/ J5 f% gwere using.! F* D; b6 k2 V4 m( H
Choose An Offer! t1 ~, b/ u& I M+ S( g
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 d- p! v. r4 ^) U# n" HLesson on Offer Selection
6 B& O7 c; v: E4 o6 u0 r7 }http://www.ppvplaybook.com/forum ... on-Selecting-Offers" D9 w% e& n! Z" D. c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, @: M6 p; F/ F- J! u1 ATo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) d' D4 J6 D6 ?; n2 xLeadImpact as the traffic source.9 c: M- Z( m" s2 n1 ]( q0 K q( m
Now the best way to learn how to put all of this together is to just get started. For some variation in# m X6 u6 L: q0 b6 _0 r7 C
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) ~8 v" m9 w# F0 l/ C% Y
campaign.
7 M' }7 E3 V, V* Y; D4 AWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 W" ?; o' c6 _8 u3 N$ g4 i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* e- o2 p; @/ l6 H1 \* nthat all traffic is accepted.' q7 N1 d4 J/ p$ o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; p5 Q! A+ V1 C9 c5 `0 s$ }This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- j: A+ v, \, oget creatives like banners or images specifically for the offer.9 Y Y" F7 i' K6 x a! |6 r$ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 Z1 L- [& F8 u$ ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! F# K5 C) `: n: [4 O L$ N- N
track my keywords. Without doing this, it isn't possible to see what's converting.+ |! e) d# `8 ?% A) j, G) M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# }' n, n' ]/ F# C# X& Z! i, n/ L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ K2 \3 m n' C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" \8 e8 v# y& g: w8 T, Y9 p0 jbottom of the page:
: r5 i' p/ i- o cNext, I have to cut and paste this pixel into my offer at Ads4Dough.) H8 r: j, D2 @1 u8 v' Q) r
Click on the offer → pixels → Add a new pixel and this comes up:1 j9 \; Y4 p; q1 f& O6 _* X/ R3 M6 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 k5 a( O! \4 @$ ]3 i
from your software into the box that says 'Enter URL of image to load'.
% }; B y* j6 o B' bOnce you do this, it should look like this: b- X U0 m" I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% y6 a8 T6 T2 z5 z/ {; KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 a( i* K: [6 C8 ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. ^+ W% c# M& q' Y6 O* ]0 T
Prosper or CPVLab.
4 G- S) v3 U1 Q5 D _1 Y, N1 N
9 ^4 K/ w, p1 Y# }2 [) u' C+ Y |
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发表于 2012-12-27 18:47:17
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