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PPV GUIDE [PPV新手入门][28页]" n4 j3 _% L: }$ K. a
详细的请下载电子书！
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) O& I2 P# r/ S2 T' z& S3 ^) c4 l' A& \0 q, @
Newbie Guide9 F* N g9 a3 c% y$ @8 X
PPVPlaybook.com. o5 S1 Y, {, N
Tracy Shaffer. O) S, J! }& h: j, x
David Ford. ] l1 [: c9 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 D' O" Z6 I% A
Getting Your Mind Right to Start Affiliate Marketing
7 m3 d; z7 m1 s5 rThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! h( g5 h; X# V8 B2 K3 Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# Y7 J3 E# B7 V# H: Eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. x3 n/ J- j* `9 Kwith any success, these claims are laughable and far from the truth.
9 M9 N4 }' L1 O8 TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 T2 r0 g4 v, N n3 \flow management. The main benefits are the low barrier to entry compared to other businesses, and
! z4 W* N$ o8 f0 lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
; {* m4 r; Y- Z5 F/ \/ u; X( ]- N+ soverhead.) {% R1 u5 S7 H5 w8 d' i5 w
The winners in this business are the ones with persistence when nothing works, who know there's
( @5 y" W+ X; K. F6 J: o' Jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 l; E% @, ?1 u* N4 _7 j7 r* o; y4 FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 k1 T; G( g) w M9 g. t9 Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." H+ S' O* H4 l7 n5 y7 W5 W: }0 F6 W
Most of these things happen suddenly and without warning, and they all contribute to the amazing* z) Q. u. ^) p5 s4 }# d/ n+ P
learning experience available to anyone with a few hundred bucks and the ability to open an) c* ^" f! M4 p: {. R6 r
advertising account.1 ~; A4 h t) g. |4 a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 @: r) V" n ?6 L4 h# |6 v! pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, s& G% R+ R6 n2 L! A* |1 z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" S5 s/ d* ^3 }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ f# P( |( y4 S4 E7 H
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& c5 I$ j* E% F0 } {5 m0 @started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 _4 r: ~; u; ?! e8 H/ f3 n6 j1 N
started building.( D9 M% \5 o' Z, u7 s
Things you need to get started:
6 M) O3 }( N6 \* N: F# b9 p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 s3 x% r9 c0 L5 x5 K. c7 b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! e Y" ~/ G" a+ ?6 H( z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% a( D( k7 C7 B- p- d v! {2 D# q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% t9 T: T" ^" d7 J6 S+ f
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# j) `1 [! F. o* swith PPV.& t ~: b5 G+ e7 v& [$ ]1 {
Basic Getting Started Definitions P8 t& T( `; L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, @1 }1 j& w* N" c
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 H# ~4 Z7 D- ^5 l3 \5 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 d$ Y2 q0 \8 T j- xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 X5 ]" n9 Y& @* [3 ~/ Q* w+ j1 b- B5 OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ ~ D- N! G& ^! q! preceives a commission on that product. An example would be the Amazon.com Associates program,
* t6 L' T h3 O+ Y5 eComission Junction or Clickbank.2 W4 s1 [' P' ^* p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ [8 {/ H. R% b9 w+ B0 L
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 U1 P* U/ A, h) j$ Vbuying a product. An example would be Ads4Dough or Neverblue.
3 q! h$ N- w3 i# sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 T* i8 e4 G( n) V% W/ _- Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else* F6 P+ e8 x/ E% u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ c2 N$ x/ }; v2 u4 gright from the start can really help you.
4 K9 P: a' y2 O$ C8 gPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 X: v8 B! F$ E" }! O T, T4 {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 a) n1 a4 {) d9 ]2 L; Iview, starting anywhere from .01 or .015.: g; u; H1 M( p+ L) \
In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 S1 |9 I+ f, F0 fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' { B3 ]9 _# t# E/ `! K GMediaTraffic, and AdOn Network.
4 X1 O' \/ c$ v6 V. r$ X# Q# ^Don't popups get blocked by pop blocker software?
" a ]2 s6 @; @8 Z- r% x. K" ` B, W1 tNo. Popups are served in a new browser window as if the visitor had opened the new window- t2 V0 ?& d/ t }% z
themselves.
+ S4 M! y0 `2 E; }How many popups get served to the visitor?( v) L+ X1 O2 b0 C% E+ Y6 m0 F
The number of popups served varies depending on the PPV network. Some pop more frequently# b+ a, n! S3 q* {- D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# s4 U! u9 d; ]8 \( \* f. kserving this kind of advertising, so they have to toe the line between keeping their software& k- H! |! A" n( S
downloaded and still making a profit.
9 E6 z9 Q7 v2 g% IIsn't this type of software bad? Why would anyone keep it on their computer?
8 B( M/ w ?' k8 _No, this type of software doesn't harm the user's computer.. Z* k" T1 Y& O; q, G& N$ O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ m' G% R' z+ D1 U$ A! ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 M$ B7 l8 x# p$ a* l
that they can continue to have access to the incentive.* h6 Q7 N6 ~% Y; L3 z }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 M* @* Y4 `% T: l# HHow to Get Accepted into a CPA Network
7 h1 M$ T9 W% |, P1 X% u5 C; N: hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' h; Q8 V% g9 Q8 Hto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 d& M( p, l8 _different networks.
9 @* K8 N; C% j; ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 p7 B# {/ N% ]# @" Q$ @( z, i7 H$ h Uapplication and be as specific as possible about your promotion methods. Usually some time after: t; ?! F. v6 P, e; B
receiving your application, the company will call to interview you. The phone interview is a critical5 L% m6 j, O5 }6 ?6 l( E6 C
part of the application process, and most networks will deny your application outright if they can't get
- q9 S; A2 c5 p9 Y4 s9 jyou on the phone.. K/ M0 E4 B( O# e5 g
Often, the person who does your phone interview will actually become your affiliate manager after% G6 Y& i) J5 M1 n) d% F& g% _; I, f$ N
you get accepted, so it's a good time to put your best food forward./ w9 R$ I* r$ d
You might not relish at the idea of someone grilling you about your internet marketing methods over7 I5 Y% y) p4 w) T7 L- V
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 Q4 _ Z) ~+ [! ~7 s) ]7 GWhat methods do you use to market offers?8 Z/ [$ U! C5 `" i2 H
Do you already have a website you will be using?
6 K, L! @! ~' j, w) X7 V4 _How much is your advertising budget?
. g4 o3 |: l' V$ a" g3 J: U8 eWhat other networks are you a member of?
4 P* `1 z; M: z9 C* k% wWho are your affiliate managers at these networks?3 }; N% g: r7 T' l
Do you use social media (Facebook, twitter, etc.) to market offers?* Z* c. Q ~: r1 {$ j
How much traffic can you drive?
, \1 t5 t1 }/ R; x' Y+ V1 Z) tDo you have a personal recommendation from anyone who is already a member?4 K% O( q+ q6 ~! w+ b& G( S- s* N7 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ r; `+ B( h( |2 G3 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
) O$ c' q/ c3 Q2 I& r, ^; B0 vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate8 i: [& a) A' `9 F4 q- C( A& I1 v. j
for the network can be helpful.( W0 ]; M4 b. q* a9 s3 g5 y2 ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) |1 p5 r( F* z% @; y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 `/ z* W Y9 F( b; d* {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 K% x- |7 Q/ Y; g. ppeople can open a lot of doors as far as networks are concerned.$ c& @, O, C8 y
After You Join a CPA Network
# j. a' M- K3 L m3 A! |Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# B" }2 X- S+ R7 T/ K7 Band make an attempt to get to know them a little bit.
1 U0 }% s+ U. iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' t4 z+ k, g% T% Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# s, L) n6 q! P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 K8 o& f0 K$ {5 x
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 ]6 f8 e9 y% u) V: n& _; I6 [1 l) C
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 ? X- X& D; a
email.- y( \9 M$ c- P
For more helpful info about dealing with affiliate managers, check out:
) a z# r( p5 }/ g. C) B+ t8 Bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/; U5 [/ T* ~' ]5 p2 H
http://www.mrgreen.am/affiliate- ... iate-managers-want/# {: q0 t% c1 T( D. U2 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 e) Q- H8 x0 o1 E) M: sSet Up Web Hosting
& Z- f+ M/ J6 h" _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% V8 W" p8 i/ O! l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% N/ t. Q' G+ r- x% |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ F7 R! q1 I, a1 {0 h6 W
whoever else is on the same server as you.
% |# c( h8 W+ z: k4 L' q4 ASpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: {& ]! o3 P& e* Menough that the visitor can't close the window before your pop up is even shown. You have about 3+ A% b% k. }1 f& I e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' u1 k4 y7 d8 v3 u$ X, U. ^) x4 D0 qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 [" c S6 Z+ V* P* a! `: o5 C, t% D
house full of roommates (hosting customers).
8 D0 E/ t* y" ^6 k/ n8 NIn shared hosting, this is like having roommates where everyone has no specific designated area inside
8 f/ K. F1 ?; r1 D* f V7 ?0 J: sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! \$ D( j8 w# L) I3 Qfit.
6 R) I- g) n5 q( Q: r" D ~Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. G0 e8 J+ p5 K4 `" j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
G; L2 `* | i* m9 Vtheir food. Everyone else's food in the house has less space to take advantage of.
* G' p% M l+ f0 p: N* UIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
) b( f2 A) b; uany type of hosting this is a bad thing, and especially while running PPV traffic.
( [, S# R. V) X* R: E* ~In the case of a virtual private server (VPS), everyone in the house has their own designated space( A) Z8 K' Q' {8 }/ I$ R
inside the fridge to put their food, and other roommates can't come into that space. The server is& i7 _0 f6 t1 T \2 s
partitioned, so that each customer can only use a specific amount of resources at any given time.
E K. `1 |& bA dedicated server would be like having the whole fridge to yourself. All of the server's resources
* }- d+ M2 p7 `" ^8 E' b0 H, j# Rbelong to you and no one else can use up those resources. This makes it possible to serve much more
, h8 t# Y& y2 Z+ j" @# T" Ltraffic, faster.
, o. V1 ?3 J! d. N9 A ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. D Y& H- p! e1 B+ Y: a2 y. X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; p _4 J- J3 O. w) f# T4 f( fhere:
/ G! f; W3 q$ m* hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 E; x) `7 v( vVPS&highlight=hosting' X+ ~, q" q: W0 C; v9 t. T
Dedicated-Hosting-vs Shared-Hosting/ Y' E( n) O2 O, m
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; L: A4 @4 j* n+ r4 yHosting...Your-thoughts
- h! g6 x: G6 m/ D3 s7 N8 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ K' p+ u3 z# I7 R$ ]5 ]Hosting Providers for PPV' C: B" z4 g1 k; W) ^
Beyond Hosting
0 D( z9 e5 `+ N( \http://beyondhosting.net/# S' o" l, |' a$ X! _; H& p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ F2 {; a8 a/ E2 i! F9 R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) Q# A9 S+ [- ^- a6 ]. g" Ydirect linking with PPV. Also, these guys provide great support.
/ z8 k* r2 C7 m+ S& b# A: sProsper202 Optimized Hosting0 Q3 x& U4 C* A# ^/ T( Q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 V7 `3 _- ?. n, c' A: t" [: {CPVLab Optimized Hosting
3 w o: Y. Q* _+ d) Ohttp://beyondhosting.net/CPVLab-Hosting/% E0 Y; _6 ^1 ^ _
Domain Names for PPV
( U$ t- \5 H0 [+ ?/ @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- D( c0 B8 D6 g6 m2 N% g9 [+ n
where you're going to host your tracking software and your landing pages if you decide to make them.& Q1 X$ z% q6 t, V
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" G* n L/ f+ E. k Abland one is fine to start with, to host both your landing pages and tracking software. The .com,5 `8 f0 s, I; {. _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 A7 G" v& V& P2 _6 j7 c# N
term or build a whole website.5 u" s- }, M3 b! C8 v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
4 n/ w/ C2 B& v* w$ v4 Ntracking software on your domain. This is really important, because it is necessary to track your
& U* P. \6 d) z: x$ X# R5 fconversions down to keyword level so that you can optimize your campaigns. Without proper8 U' N" \. f) ^* j
tracking, it is impossible to know what is working and what isn't.
0 Y$ Q, D% T0 PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ _# I, _: ~( M, }/ g& {. bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# ?- Z+ R& A& G ?: T1 bProsper202
. |" k) U/ l0 H6 u! C" a P" ^9 Ghttp://prosper.tracking202.com/apps/
+ Y4 x3 X" L0 l9 L( t m0 \9 jCPV Lab
1 y2 ?% T6 \! y( fhttp://cpvlab.com/$ A2 m) {, K/ C
CPVLab Help Videos
( g! m& E9 w: v. R1 Z% _4 z9 R1 f% zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
- ~5 R' |; b, `+ b# i& P$ U- m' dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( e4 y2 A! k. d) `- y
industry standard.7 y1 M; s1 V0 H5 Z2 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ Q8 ^) r; v6 I) T( y4 Y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 \+ w$ `2 }! @, E& ~# ?5 ^good support if you have problems with your installation., p7 L8 [6 O& c$ f C6 K
Tracking 202
: }. T0 J" Y4 R" n, r- b% P) [- RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% q1 P/ [ C1 gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& Y, b8 g. O% i, B3 Uarea.. a3 ~+ g: f: Q* U2 E* D
If you choose this option, keep in mind that your tracking software, one of the most important parts of' n% c2 l/ Y7 Q" U7 c; Z' B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! Z f6 o& S5 U) _3 Y
interface, and their hosting.
$ u( D+ l, `$ iAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& B; F' ?. u" z, T ?
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 g7 r% ?# O# K% R' J' ~: P. [potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 `4 O3 ~2 }' D- a- cwere using.3 d; S" h( l. y4 K. e6 n
Choose An Offer
% |4 @3 i C* w7 TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 n0 a8 l/ i% }" {0 ~2 ~" X' x7 n
Lesson on Offer Selection2 L, l4 \; H) c* E- s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 K0 D9 o9 V" H6 E4 |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 v n, v( j( n
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 t: _4 y# [" r9 KLeadImpact as the traffic source.
+ w6 a7 `# G: y" jNow the best way to learn how to put all of this together is to just get started. For some variation in
. o- D m9 C3 @8 Sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 N( ^) p% o3 g& a d! m4 {& \campaign.
7 a& `# G% ?$ Q ?! q' RWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! {, f9 P7 r+ ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. b+ R7 t4 |+ l& @) wthat all traffic is accepted.
$ B/ \) _: a; F; W c# |4 L3 ]. u/ qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: z4 E* u& I$ k& q9 _2 aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ Q- j* B( i+ p$ r6 N- }
get creatives like banners or images specifically for the offer.' w2 Q3 V: Q; Q9 T! r! N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) |7 N/ W/ [0 V. KBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 w/ H$ R0 Y y( P! R' ?
track my keywords. Without doing this, it isn't possible to see what's converting.
' i" i) ]% \8 K: R9 OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 f7 L& l( ]* d6 D h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; E. u. ?* _5 K7 QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% t! k$ C) g, F zbottom of the page:9 w1 ?' f( E7 V- d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 I3 u u2 ^" G4 X: s7 _
Click on the offer → pixels → Add a new pixel and this comes up:6 k. z1 L8 N+ J1 }/ ]% _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 |! `! V( y: Gfrom your software into the box that says 'Enter URL of image to load'.9 `9 O6 X4 D8 T2 Y
Once you do this, it should look like this:6 ]' W! q7 L. g& u' f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 G( F& v4 j& B+ P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' k) D9 e) }- PNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- Q" t. B+ U' m9 R
Prosper or CPVLab.
1 E3 e6 T2 D, g+ q& H
6 q' y. b1 Z) z% k& T- d { |
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发表于 2012-12-27 18:47:17
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