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PPV GUIDE [PPV新手入门][28页]
! O& p& N! e) c* b" N/ b; b详细的请下载电子书！
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3 }% \/ D3 | d7 v0 V4 ?2 x9 D" ~6 I
Newbie Guide8 W* @* c6 s% o1 G
PPVPlaybook.com- s+ s0 m6 f! b" l4 F2 M G
Tracy Shaffer
& |! }2 H: e7 B( s& e2 b/ S jDavid Ford
. \# l$ g5 ]$ y2 U9 S- [: {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% W5 B+ B* ^" _, ?; R
Getting Your Mind Right to Start Affiliate Marketing
' X) |) a( C* @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, I+ M. ^3 g+ ?3 q+ M, ], j
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* h* |8 N8 c4 M( z* Myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- t( g1 V- k4 N7 i0 v1 O$ O
with any success, these claims are laughable and far from the truth.+ V2 p7 ]0 J# N/ J2 {6 J# h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. a0 Y$ f9 d* j# h; M# V
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' h' ^8 D& C5 G) dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
+ G" n; P; s" M2 I2 u/ f! c2 G Joverhead., m; i. O( Y7 D( I2 }
The winners in this business are the ones with persistence when nothing works, who know there's
+ G: @/ b+ M: _" Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 D6 o; H3 W) K8 n+ }, CThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& P0 ]. i& w" Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 Z5 e4 V9 u+ v# R4 {* BMost of these things happen suddenly and without warning, and they all contribute to the amazing
( b9 j! U2 t# e8 Z ^" j& E2 i }learning experience available to anyone with a few hundred bucks and the ability to open an: C( s) o+ L" V* ?9 U
advertising account.
~. S+ `5 w( s6 j, }; VYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 k; V7 |- o, Q2 v' @3 y- Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 T5 `7 B$ }: j5 y. _# K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: l( M* o8 G( C# T- ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 @! @. a5 p5 f, J+ R' wWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: {& w8 L% D- X$ p' H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% s H9 U) ]" ~& Q, }3 ystarted building.
% R/ ?" C# M- Z2 \5 p) d7 E* BThings you need to get started:% E0 F1 Q6 A% Q0 I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# m8 W$ Z/ _/ q: E! w0 i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% F/ }- w$ v9 o F9 u* i' A
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 a2 [& D. i- d& g1 g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) q2 Z2 u0 ^3 \+ F1 m. T, f
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 X' x# p, }! h3 o& F9 ?3 e M
with PPV.
1 l7 J) Z+ `) z, k- X/ F: DBasic Getting Started Definitions; Q& N. T8 ^6 U/ {3 U4 J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 ]9 l+ t$ r6 Y+ I D1 l1 _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ U- r3 v: B* H: b ~" h# K% w( V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" m& c3 K* L% f. s0 h8 qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).' U% D2 Q5 ~+ I( e$ r. R7 r7 D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% U/ P; A' a i' }# O- ~ }7 A
receives a commission on that product. An example would be the Amazon.com Associates program,# F. I# ?# [% X+ ?) b7 ~" j
Comission Junction or Clickbank.2 Q9 f% _4 M9 u1 c& S# o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 Q* ~5 y7 e. j: j
an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 K$ V, ^3 b7 r5 N) ?( sbuying a product. An example would be Ads4Dough or Neverblue.% |* x1 V: _& J' e+ [4 g
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; [3 C2 D8 R. V; D5 Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, h: y0 C2 \: ~7 Y* H' Vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager/ G* A0 @; `, A
right from the start can really help you.
! B ~9 u o: i- Z, _; q% TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( Z4 z2 t- z5 uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ I1 u# }1 l/ o4 \
view, starting anywhere from .01 or .015.9 L7 g! S: v T* K
In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 U* e" a5 d6 P( X# Z0 L3 Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 f0 C u3 _- Q* L
MediaTraffic, and AdOn Network.0 \ N6 L4 p( t8 z
Don't popups get blocked by pop blocker software?6 h A% m( `( h1 c
No. Popups are served in a new browser window as if the visitor had opened the new window2 O* w7 g" |1 H, R1 e' g
themselves.
$ X( E2 w7 s4 q( E& N! |$ u9 VHow many popups get served to the visitor?( e$ k2 F( q: N+ V9 F- p. ~
The number of popups served varies depending on the PPV network. Some pop more frequently
: M/ l/ e E& B6 C# j& }8 T$ X! m(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 I, |' s: ]' q# {% hserving this kind of advertising, so they have to toe the line between keeping their software) L6 s0 g3 V* S+ y! D/ y8 b
downloaded and still making a profit.. e8 A, S h X5 W V6 P) |( c# N
Isn't this type of software bad? Why would anyone keep it on their computer?
$ x* K+ D2 P, Z4 q% @! o# ~) zNo, this type of software doesn't harm the user's computer.
+ u4 [; @% U% U1 hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 U5 P2 ]* D$ c, F1 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& `. B/ F3 g5 _+ Z- Q1 fthat they can continue to have access to the incentive.
4 @; Z7 M( O. d6 S0 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ Y: m6 A4 `$ o+ g8 W& m4 jHow to Get Accepted into a CPA Network
( {- m# w7 h8 O% Q7 GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) _# f# U) o! Y5 V* N, xto start looking for networks is Offervault which lists offers and lets you compare payouts across
, A+ I4 ] p( T8 P' Z+ q7 Sdifferent networks.
3 N- ^. @* w: {" R1 i% xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). K. Z' M/ X4 n$ a
application and be as specific as possible about your promotion methods. Usually some time after1 f( {. G' n2 F7 N
receiving your application, the company will call to interview you. The phone interview is a critical
" v+ P5 c8 j# F; N$ R# Mpart of the application process, and most networks will deny your application outright if they can't get# @( _# A3 T# d$ }: l! T
you on the phone.: P; h1 @+ G5 L; j+ |
Often, the person who does your phone interview will actually become your affiliate manager after
5 M+ w" A0 h0 eyou get accepted, so it's a good time to put your best food forward.2 B6 @9 Z7 F! g2 N* F% C
You might not relish at the idea of someone grilling you about your internet marketing methods over8 g, i& a4 B2 a9 v- B
the phone, but trust me, this part is critical. Have answers in mind for the questions:; r( E" d* f# P4 o( S/ G' Y$ i
What methods do you use to market offers?, Z; a: C- i+ a; T
Do you already have a website you will be using?
; x* u& w. @2 R% Q* X; l0 aHow much is your advertising budget?( j0 {- }9 @3 i; y; g! }
What other networks are you a member of?
$ f4 n) c- z( N) X# H2 pWho are your affiliate managers at these networks?) C3 i: V6 M1 [0 _4 g
Do you use social media (Facebook, twitter, etc.) to market offers?! r' c( _3 p5 D
How much traffic can you drive?4 k) Z3 _& ?. C) _$ n. P+ [
Do you have a personal recommendation from anyone who is already a member?- h* K0 f }5 R" R/ M& | f3 \# Q2 T
Once you provide satisfactory answers to these questions, the network will approve or deny your
, {2 f- A2 F3 x( P# M# I japplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 A0 }5 N9 k0 a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 \$ T; Z4 }% o h/ R; [; wfor the network can be helpful.+ G& b1 ^: Q1 n' w
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 H$ ?" W5 `4 d; O. S6 bSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ \5 Y, T' J; A% Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" J& M/ p% r4 t C. _people can open a lot of doors as far as networks are concerned.7 N0 v3 f% f' f1 r
After You Join a CPA Network5 J/ X" @7 X8 K+ z, M1 J& {1 l
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 K/ j5 Z* I8 p! Qand make an attempt to get to know them a little bit.
+ \1 U' Y+ ~- AFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- m8 M# G4 L0 a; R0 mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
[ v, y8 `- F% t& h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- B. |9 X. s) R9 f( a' i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 G- i3 ` c' e7 j: a' @! jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, b9 B! v) H6 w$ q& l. E1 F4 Jemail.
& k7 p: s2 |1 L4 h$ _0 @/ tFor more helpful info about dealing with affiliate managers, check out:' T3 l" K7 O# r% j" ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% s7 `0 Y$ F# `* j; _- a
http://www.mrgreen.am/affiliate- ... iate-managers-want/- ]) e j( B9 Y4 p7 d, z' D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. ^+ G# {9 R+ K3 Q& b' h" `Set Up Web Hosting6 }- x# S+ U& g- [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% c" N4 M+ F- }3 D* l9 B( [8 c( Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 F4 H, n5 ^, _ ~9 A* R+ R
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 r) V, c! k1 W2 U) R' N; zwhoever else is on the same server as you., h7 U/ L: i! u8 l. k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; ]" L X, z5 \3 e& W" `enough that the visitor can't close the window before your pop up is even shown. You have about 3) x* M J5 P2 h2 t' n* z2 A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
] f; l2 E" w4 r+ i% z! fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ Q+ K/ U4 L1 E* Vhouse full of roommates (hosting customers). e; {+ m* _0 V$ @& o# P/ `
In shared hosting, this is like having roommates where everyone has no specific designated area inside [0 c$ u" Y+ a7 v" |& }7 H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# _- I4 C$ B% F4 N% E5 m4 tfit.( b3 v: m1 v' }5 n4 }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
W& m- p: A- Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% H+ E$ s5 h6 k' U/ \4 X% ]
their food. Everyone else's food in the house has less space to take advantage of.% s, S* j- [6 r0 }4 h) ^
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% g. T7 ]$ w9 y" E4 E' z; ^$ Q
any type of hosting this is a bad thing, and especially while running PPV traffic.- t- J# _1 ?7 W7 U3 f9 E# o
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 h# f- P6 p4 Y- i- h7 t
inside the fridge to put their food, and other roommates can't come into that space. The server is* q( y+ Z# F' c9 ^- C2 i. c6 P6 P
partitioned, so that each customer can only use a specific amount of resources at any given time.9 C ? T. e$ a9 d& \3 y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* T" P; C0 r' N4 ^* T3 sbelong to you and no one else can use up those resources. This makes it possible to serve much more$ b5 H* B9 H% B: L' F
traffic, faster.
) i+ [. |0 r" S/ z3 }% u& GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 m' U: _- u' m: }" d; \+ N! h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- p. Q I3 u" h. T8 A% x( B3 m+ h
here: G6 D8 V6 H3 J. I* s9 z$ K0 y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( A6 w1 \+ @( `8 V+ dVPS&highlight=hosting
+ Q6 Q; w- Q! yDedicated-Hosting-vs Shared-Hosting
1 a' h7 K: c4 L4 P3 L6 N3 d/ p: qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 X r0 n: `9 Y# c/ p4 k9 b
Hosting...Your-thoughts
7 F _) G* J& e0 o- L+ l3 u1 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: B. G, U+ k ? K: H7 _
Hosting Providers for PPV
) M# O5 H( [7 e/ C0 S& c$ OBeyond Hosting- r" X, C. z e, F7 `
http://beyondhosting.net/
2 O9 O3 u) i" S+ t) e. v/ a6 {3 p# aWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 V6 Z7 \( @5 y8 qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 S8 ^6 N+ R- Z. G# a1 jdirect linking with PPV. Also, these guys provide great support.2 G* w, R0 X6 B( ^) T5 D% h
Prosper202 Optimized Hosting# l4 k k& F% ^: ]' X+ ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 B; ]$ a6 C: S( N+ K4 yCPVLab Optimized Hosting6 _- |% ?7 i# `9 Z" M0 B
http://beyondhosting.net/CPVLab-Hosting// t) A2 K( @, l" G. x
Domain Names for PPV
- \/ Q1 v( Q) {: k+ q+ yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: V0 p! {1 u6 o% i* A; O# ]+ {* z
where you're going to host your tracking software and your landing pages if you decide to make them.1 W6 n5 I9 o* ~9 r9 g( J9 E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 v2 l+ D- ?3 I4 v8 i( f9 Obland one is fine to start with, to host both your landing pages and tracking software. The .com,
" \3 w6 x D! F2 {0 l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 i: m/ C* }; l3 ^! C! S( B$ uterm or build a whole website.5 O" i0 V- v. V6 P
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ z5 ?5 d1 M4 S: ]
tracking software on your domain. This is really important, because it is necessary to track your" C$ q) ?( q t- W$ A" Y
conversions down to keyword level so that you can optimize your campaigns. Without proper
" ]5 R$ t1 s. D/ v ?1 y6 x" M) Ftracking, it is impossible to know what is working and what isn't.' H+ e( l3 h+ h) L, U, v% [% Z7 c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: D" i4 P& M" L6 N5 _' @9 ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ X7 k Q* i8 w0 u, ?" L% ~Prosper2029 j! i2 t* }1 V4 W' R- K* T
http://prosper.tracking202.com/apps/. B3 N0 I5 x& G( O6 ^" ]. Z
CPV Lab
" P1 `$ Z1 D0 G2 Q' _http://cpvlab.com/
3 U+ M/ Q# d, O( e! OCPVLab Help Videos2 }9 p" J X7 a! J3 g3 {) T
http://ppvlab.com/oweiw/oiurw/vdm.htm. b$ E; v- p& ]; i
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 O. J0 Z; T* R& `3 z
industry standard.- w/ Z$ N8 z$ b, h: g$ w, s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 H. k$ o, p0 ~ M' Q0 v' U# i( p% `* {! Q- qCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ O& j8 c j/ p G. x4 B3 L% ~good support if you have problems with your installation.
8 b8 d% ?, t4 y" S& F7 WTracking 202! O% I. @! X$ R
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 A9 t x- D; r, W0 {: Ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 @* D+ v& U- Z
area./ {' c4 m" s! ]" D# Q, P+ M
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- I2 J/ U- [# _0 S) v# k! [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ }! e, p; Z7 {+ }interface, and their hosting.' `5 [" g; T# c) Q6 ^8 |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
- X8 k+ M1 L( R% w1 @and targets which you are bidding on. Leaving this up to chance in order to save money could& C5 T b" b. I: @- j( e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# J; `/ Q" }( Y: f# s* e: K% uwere using. q, a8 J4 X; g0 z3 e& ]0 J( B
Choose An Offer9 [: ^& P5 S0 u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. f2 `# _3 c' H. j {
Lesson on Offer Selection
' j' R- e- B+ h8 \http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- w4 g# b( C! x$ }! k7 ^" |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 U4 ], O" ^5 @7 LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- G% h* z2 }0 b o( s3 {( N# OLeadImpact as the traffic source.
% O" h' M9 ^; m3 _) y8 \. xNow the best way to learn how to put all of this together is to just get started. For some variation in) ~1 M3 a- n7 K9 a3 ]* t! ?, k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ |7 i+ P- D! z+ ncampaign.3 T, P# Q! r3 F- m3 g: _3 K- h' _+ g5 B7 D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& f1 s" N2 @) G2 t5 J# Spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ O$ o5 F9 s3 x' |# K
that all traffic is accepted.
B" t5 F# @$ Z- Q4 v" |/ k9 GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 g9 ]8 e% ~( _% wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. j4 f* s, i6 G, {# `" ^( Q
get creatives like banners or images specifically for the offer.9 [1 k1 m" R! s& ~- P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; F% y. A% v! r! ~( uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 g, v4 |$ U3 Q" E
track my keywords. Without doing this, it isn't possible to see what's converting.1 {1 j: W( [, `( L2 t
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. |1 k: M: S8 L$ I! c& V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# _8 {8 f. J5 DIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 P9 d2 b4 B6 c- u# z
bottom of the page:
1 w2 U- `2 P" ~9 SNext, I have to cut and paste this pixel into my offer at Ads4Dough.) O& Z- @$ i1 j. Q$ O+ x! r3 R
Click on the offer → pixels → Add a new pixel and this comes up:
4 y' {3 f/ D% q% ?/ l8 @& dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 v) g Z. a: e& r p4 o8 b2 q+ tfrom your software into the box that says 'Enter URL of image to load'.$ L! \/ n, q) ]7 @) Z6 B2 h" ^. {
Once you do this, it should look like this:
* S/ }0 d. e( y4 W! y. z& v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' z% Z0 ]1 H6 I
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& f- z N6 F- `$ i& n* D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 |& G+ z% `+ ^: O/ [; Y
Prosper or CPVLab.
9 m) O1 O4 ]) n$ K( n: m+ x. f' w* J( E8 _. c
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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