|
|
PPV GUIDE [PPV新手入门][28页]
p1 [! G1 U R G+ q详细的请下载电子书！
( X3 ]% d" _9 K. v- Y8 S& V$ o4 g) u. X0 `9 p& m f9 S: P
! K }) P: u0 _$ z" @
Newbie Guide7 T7 z7 ^; Y5 m! S ~: Q
PPVPlaybook.com
% U0 k! b9 j3 u: t* ~% u4 x/ L. zTracy Shaffer1 E# c& V9 j* Z
David Ford
7 Z }+ Q b- K* g; s F* a1 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 L$ F) Q% k( ?( `
Getting Your Mind Right to Start Affiliate Marketing
4 u3 K0 e6 B2 T' r k! w% [8 p* rThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: q$ S' M% ]8 [6 o8 n6 Zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 u+ a2 p' H; n( w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 v6 W! E6 p& ~* P( cwith any success, these claims are laughable and far from the truth.6 L3 ]% q, D) S5 v) m& K1 g) i/ H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ g F4 p" A4 P' b# z4 @8 k" c8 `
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ O0 h p4 _: G$ L$ p
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. q" }9 E1 j6 m9 S% F% _" roverhead.
% {# f+ i$ n6 y) r- XThe winners in this business are the ones with persistence when nothing works, who know there's
6 Z; Q: r% u+ E7 Y5 z6 Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. S2 e& |! j8 n( E a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 ?2 ^$ Q. _/ \4 f4 ?, l, d/ m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 z g- s+ Z. ]. h5 ~2 s' T& T
Most of these things happen suddenly and without warning, and they all contribute to the amazing. j5 _- X# X2 v6 Q. W9 r# b
learning experience available to anyone with a few hundred bucks and the ability to open an
T0 z V( l/ S5 x; Y7 F2 jadvertising account.: j7 q5 e+ t- p% r4 ^! [
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* K& W3 m p$ q" o; z0 @- }+ ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: T6 @8 ]9 m5 Z* J4 B8 d4 H8 d- Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 e1 F/ |1 A% q* _9 V7 [: ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( @. z0 T8 x6 E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& c! L A, @5 x. L# c* W/ K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
( v; E& l# X7 w! P4 d" g) ^started building.
) ` e- I& K& z; iThings you need to get started:
& ?9 G! F8 e" X6 h. Y l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ H2 \" i1 ]2 X4 ~! t& T/ O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' E; w# F! W0 `5 ]5 w& }
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 P0 h: O+ f e. g" Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& O5 G1 Z( A0 ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 R; I; u* B" s' Y! U) V+ W: i; Hwith PPV.3 U7 ?" [' _7 G" F6 |" o
Basic Getting Started Definitions0 F( I8 |9 n0 l, d- U
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( E' Y3 Q: X9 naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# }" e/ g1 r# N" _& Y- B* S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" P1 C( `, L) I! Y- ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% u8 t e3 n6 L1 U, `2 ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 m/ e9 u: k$ ~- k0 W, Y7 Ereceives a commission on that product. An example would be the Amazon.com Associates program,9 A- M: @0 W x/ S2 n
Comission Junction or Clickbank.$ W( \- z0 I7 g1 L% u. @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% e& o: D ]; c( kan action like filling out a form, submitting their email address, signing up for a service or sometimes" x# g9 S) r5 x& w7 J% I& f- i
buying a product. An example would be Ads4Dough or Neverblue.
( Z. a# }' l5 r7 a uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& j6 W$ [' d( Q8 iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ k' u0 D' ]& M& D5 w; ?3 h. drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! I2 C( C# h& q, P/ p' `
right from the start can really help you.# z+ \8 ~$ j- i$ s+ H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 ?. n' [" I, z+ g) ~9 C/ t+ x0 ?( D: nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per: ]5 q0 u' C3 U
view, starting anywhere from .01 or .015.8 D) C4 F" x( x3 n
In order to use this type of internet traffic, the affiliate can sign up with a number of different" e; i3 y2 @7 \$ x& ^. e* ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* g. d# G$ H" L0 t& B/ }% f+ `+ D0 h
MediaTraffic, and AdOn Network.
# @( p0 a7 \- X! o" dDon't popups get blocked by pop blocker software?6 I5 @- D5 d* C0 H/ W
No. Popups are served in a new browser window as if the visitor had opened the new window7 p0 u$ V2 s& q4 [
themselves.
. M- r0 J2 Z. p' g. i2 h9 iHow many popups get served to the visitor?
+ r4 ?1 [. t2 p4 |The number of popups served varies depending on the PPV network. Some pop more frequently
- d; E" B2 t- R8 U' E(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 g5 ]/ H1 G4 G
serving this kind of advertising, so they have to toe the line between keeping their software6 q$ M/ G; M0 r
downloaded and still making a profit.
1 T' y8 f& K$ r- C) OIsn't this type of software bad? Why would anyone keep it on their computer?, k, W# R. s; ~; X9 a3 W5 U
No, this type of software doesn't harm the user's computer.
! m, v. E+ S, w* l, h* \Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! }7 i* d; D3 rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( h c: B/ U$ [ w: ~" }# K! t/ Jthat they can continue to have access to the incentive.9 J; b1 r7 k) X" o6 r1 s d4 n8 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 t# J$ \1 m& S, e) c8 _* M3 H' sHow to Get Accepted into a CPA Network4 C8 T {- X' W- b1 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 s# `. _# K9 N* w3 Qto start looking for networks is Offervault which lists offers and lets you compare payouts across
, q- v d! V4 w+ U/ t7 Ndifferent networks.* l# M& Z: _+ A A
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; P) }6 D6 _2 Yapplication and be as specific as possible about your promotion methods. Usually some time after+ c# l M" { M7 \7 c: K
receiving your application, the company will call to interview you. The phone interview is a critical
0 \( N7 Q# ?; [" Ypart of the application process, and most networks will deny your application outright if they can't get. R# ?1 u! |6 |# |* Z
you on the phone." p% H# r$ u3 I8 r6 ]. `
Often, the person who does your phone interview will actually become your affiliate manager after
/ Z6 V" K% M% P3 V/ eyou get accepted, so it's a good time to put your best food forward.) b% H1 t/ q+ }" E3 i+ e3 B3 m
You might not relish at the idea of someone grilling you about your internet marketing methods over
& D, J& G4 Y- l# A! B; ~4 G2 q3 M* Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
1 D# ?" X" A: [6 o/ uWhat methods do you use to market offers?
& |, d8 }% T, J7 c" pDo you already have a website you will be using?9 K( b. z* W8 O/ s+ ^6 a
How much is your advertising budget?
& @" I/ @; }- o- _What other networks are you a member of?
% s* N h& q9 {2 d/ U& \Who are your affiliate managers at these networks?
5 O& [* \9 F; Q9 ]2 E! @$ lDo you use social media (Facebook, twitter, etc.) to market offers?
5 Y) F% [ E& N* T: C2 ^How much traffic can you drive?, t. K7 x. R2 _* h1 U
Do you have a personal recommendation from anyone who is already a member?9 L: j8 B# G- e& q9 j- \
Once you provide satisfactory answers to these questions, the network will approve or deny your9 \& A4 { J3 f
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% H" ~1 |# E( m$ S) q& [8 Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate! R- F' S$ ^ T" W
for the network can be helpful.
! h* H( ~! f2 X- bTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! ]; t7 T- r1 iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" v1 t' |: s; `% wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 K. v6 B8 ?! H% B/ \
people can open a lot of doors as far as networks are concerned.5 P8 I! F5 l3 y$ ?# L L
After You Join a CPA Network
- e2 n5 t. M- R) {6 H4 Z7 R* g! IOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 P+ Y0 Q2 o2 a
and make an attempt to get to know them a little bit.9 v% T c f- E) V2 |, r- m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" k$ P+ F; h8 N3 j: d. M4 |weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 x R" V4 X8 s+ z* F' P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: w! | t. Q. G$ D8 O# [larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ `/ x( a/ B" B; D( K7 x5 U3 x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; }4 I- [8 A+ r' y" o Pemail.2 F+ Y2 [& L- p9 e/ S; w
For more helpful info about dealing with affiliate managers, check out:
) |: E* q( `1 p* d6 n+ Ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ c1 J! I' j/ R4 w
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 U' z6 U d( \ d/ D$ L$ {; ^9 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* h0 [2 {4 ]. g, d
Set Up Web Hosting! P3 G8 U; |2 X# h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. d/ A: d$ f% I* z& O+ D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 Z: i: w: \, {3 Qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ Z" T0 P6 j9 `4 \* vwhoever else is on the same server as you.
: e/ t; I3 b" B+ D1 QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) o& K! s7 Z/ I% kenough that the visitor can't close the window before your pop up is even shown. You have about 3- j( f6 f! T, Q1 Y- v: A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 J& x# [5 E' S3 V7 ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! t) g' ^7 G' |) p/ M" dhouse full of roommates (hosting customers).4 ? R( l! r3 @- B
In shared hosting, this is like having roommates where everyone has no specific designated area inside& r) F, A q, M; O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# G- p9 Y! o% h D/ R7 Z/ b3 Q3 P; g8 u
fit.
6 J6 h' x0 I) X3 D' Q* m, OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
, Z4 K# q9 @- I! l1 i* F+ U sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# P4 i1 L8 C9 U3 r7 l( v6 }3 F
their food. Everyone else's food in the house has less space to take advantage of.
# m6 f( U( G+ _% `If you have less server resources to take advantage of, your ability to serve popups will slow down. For( N- L7 |! D& n
any type of hosting this is a bad thing, and especially while running PPV traffic.! g c, @8 T/ q4 f
In the case of a virtual private server (VPS), everyone in the house has their own designated space% V: s$ E0 l/ }) T
inside the fridge to put their food, and other roommates can't come into that space. The server is
" Q6 z0 c. l& N, epartitioned, so that each customer can only use a specific amount of resources at any given time.- P4 ], ^# H) e+ e3 E, |0 g
A dedicated server would be like having the whole fridge to yourself. All of the server's resources3 i' \. y' G9 R- F/ a" h
belong to you and no one else can use up those resources. This makes it possible to serve much more0 e8 b6 v; i: C/ e
traffic, faster.
( Y1 _$ x( y) N6 e/ L. BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* i$ j: k4 b0 C% [Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ u- q* X+ z* b0 Ihere:" w; w3 W, M# x7 y1 c( a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. h' b% L* d, o& K: B- t: F
VPS&highlight=hosting& B4 N: h3 M t' u0 H% X
Dedicated-Hosting-vs Shared-Hosting
/ l& Q, `1 ^, O/ jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% }8 I# o# C- i$ M, E
Hosting...Your-thoughts
! L/ _6 M' ?7 [8 G- d3 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' H, C6 M* n9 K I+ f8 S, [* R) zHosting Providers for PPV7 U! T0 v) V: }* z" h' F" _# {; P+ h
Beyond Hosting8 q6 r1 ^6 n7 ^- m
http://beyondhosting.net/# ~- k7 K/ S& ?+ y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' }5 H/ L; B+ h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 W8 I: w' v2 G
direct linking with PPV. Also, these guys provide great support.
% J% p- N3 z! b2 r; Q- g# QProsper202 Optimized Hosting- b7 t8 i: X6 n5 F/ O5 b
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) J' l* r5 B6 I+ E- m7 m% l# A: [, ICPVLab Optimized Hosting2 ~8 o K! |+ ]# ^( _$ T8 _9 C7 y7 x
http://beyondhosting.net/CPVLab-Hosting/5 n, f. V' k& j6 F- f7 D T) H
Domain Names for PPV
% |# C c7 P+ s3 ^8 v, wOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ u0 v/ S. ?% s; p2 @8 M7 Lwhere you're going to host your tracking software and your landing pages if you decide to make them.
; f( e6 z Z* ], u' K1 e" N: l( VOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
n4 J% n- z. x( pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 _' V( @4 [' Z, B8 h; y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ r; D: H; n% w1 q! I8 Q5 ?* Iterm or build a whole website.
4 F' c2 V6 f; W0 }9 GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 O8 M* S4 }1 i" x" M# W
tracking software on your domain. This is really important, because it is necessary to track your
0 v" _* H9 x' m2 H5 _) cconversions down to keyword level so that you can optimize your campaigns. Without proper4 u P0 {' z$ R7 _# y k, m% {
tracking, it is impossible to know what is working and what isn't.( m) Q N) ]" s7 |& d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 j- s9 a& i( S$ o2 e) Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: {/ U, I" _8 e" h' {7 I/ a8 rProsper202
3 ?, ~8 F, q, ahttp://prosper.tracking202.com/apps/
6 R" H* S) S+ \3 h2 Y0 qCPV Lab
, M1 F8 `' b. L6 `3 Ehttp://cpvlab.com/
8 ^; S2 E2 c; R! |CPVLab Help Videos% D j2 A" b |/ o" t; W
http://ppvlab.com/oweiw/oiurw/vdm.htm
% I6 o) ?4 s$ P X: c; w Q( iAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 z3 n) \) I: ?1 D& E
industry standard.
3 A# M1 A# n& y: E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 |+ a! M- z/ \- b- H/ J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. d1 j* z* T5 W8 M9 X3 j2 _5 Vgood support if you have problems with your installation.) n+ A# h$ x( R) r. }5 H
Tracking 202* {9 V, x% F8 K6 j4 ^* l
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( R$ E0 C% Q' p/ @) M- {campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' `9 s0 t% ]8 x
area.
# f M+ P" v, }If you choose this option, keep in mind that your tracking software, one of the most important parts of. K) F+ a, V5 E$ U, Q. B5 f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ ]( Z# u: M( {$ A( j+ D* cinterface, and their hosting.+ j& O; e/ N7 K! Y8 V
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 z* v* { ~; E8 r/ r, Mand targets which you are bidding on. Leaving this up to chance in order to save money could
, y2 O* M4 S: E2 Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you* c; Q) E, o3 n- [/ L3 Z4 z. m9 E B
were using./ p$ d& j; \- b5 w U
Choose An Offer
2 y, D8 {, ]$ y6 B9 n9 L) [Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ [' O$ C$ j+ h) J6 [" [Lesson on Offer Selection
* i7 B6 S% B: G0 [# Z1 F5 R* ]' P3 Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- a* E) D& C$ ^- ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% `. T- o |5 S K" F: g! b$ jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 c/ E; x* ]% `. S9 k) H2 W
LeadImpact as the traffic source.* H, n( x, r8 s) z, t5 o
Now the best way to learn how to put all of this together is to just get started. For some variation in% z! p+ s" H# }1 m: `7 X
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* i9 ?/ g; O# G6 u( dcampaign.
3 S# O3 h" V1 DWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. o- W7 i: K4 x) T& opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 F) h2 K) \+ S6 Tthat all traffic is accepted.! _2 j3 e/ ?$ k* C# E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 P3 ~) l& j. B; vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' z1 E( q6 a) Y: Z$ w/ Q. A d8 n( g
get creatives like banners or images specifically for the offer.
9 q- j' c3 ?% ]: ?0 D" c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- ^3 X$ i4 K1 i; v7 IBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
p5 n) ^7 U* D/ `; gtrack my keywords. Without doing this, it isn't possible to see what's converting.
! ?0 S9 `7 j7 c8 x: v- O$ aIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- `) n% B4 m' I, n* b% O4 ^ _- L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ F1 T4 L8 q; H/ cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) A$ O" p. c3 p( ^9 q
bottom of the page:# D0 v6 e5 p ~$ G3 t
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 x8 N1 \4 j" S5 Z/ G3 }1 Y( OClick on the offer → pixels → Add a new pixel and this comes up:
$ h* y* e- G# r) o" X- m7 O0 ?/ BMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' I$ r5 \& ^; D) p9 ?2 Z. u
from your software into the box that says 'Enter URL of image to load'.) n$ H) z) Q# D+ @
Once you do this, it should look like this:
" n/ O- s; {6 _3 d7 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 u0 \9 j$ u6 b$ g9 _7 O% \ OClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& p6 f% D( ^. Y3 j2 c, iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 o# w7 i- c( t! k9 p( {6 g' X
Prosper or CPVLab.
/ V8 V% K$ C2 n: J$ a2 ^
! ?% X$ M3 Y. F( ^- ]' r |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
