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PPV GUIDE [PPV新手入门][28页]
& W( s* }! z' A$ O, ?! ?; R详细的请下载电子书！
# P) u* A5 X/ {# u* x: m3 x s7 H/ W& U% f, Q3 o
- F/ y9 {: r+ r! ~: w5 T
Newbie Guide1 I; a+ N& K# ~1 O/ v8 ?3 \/ a
PPVPlaybook.com6 a/ p% H% B, M/ `6 {
Tracy Shaffer
" v* k9 {" C4 `4 D7 g* IDavid Ford
) e: J# {. Y! f+ j: q3 T1 o9 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 E2 H5 L" t, }Getting Your Mind Right to Start Affiliate Marketing
S" d$ Y& A; \2 i. n+ v! S5 {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 e& D( g- x1 e# P# a6 F7 I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 C% j/ U6 M" C" i4 V' Y6 R/ o+ S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" @( x6 N6 ]9 c, [' ]0 T. Awith any success, these claims are laughable and far from the truth.
, ]0 |% v' s5 a$ dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
v$ t: w) j: m0 X1 H! f7 dflow management. The main benefits are the low barrier to entry compared to other businesses, and
- G# `/ \% Q& c0 T N' x Gthe ability for a marketer to be a one person shop and make an incredible amount of money with low
: G7 R2 A9 d5 b* f6 D; }( ~7 U: |overhead.
/ g; I/ z4 u+ n: _9 [) V2 UThe winners in this business are the ones with persistence when nothing works, who know there's
0 X/ c; h6 P1 x2 b( f+ tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ s* ^& O$ j; MThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- g* |5 b: N: @) L7 o. r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- c- T [6 P2 ~1 ?% i
Most of these things happen suddenly and without warning, and they all contribute to the amazing; r' @1 q0 _$ s( s7 J
learning experience available to anyone with a few hundred bucks and the ability to open an3 f c6 K1 H4 {& }
advertising account.
" ]) V3 [! t1 T2 FYour competitors are willing to work at this around the clock. This isn't a push button, instant business( J% Q: O/ `) B) G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 B2 t& u% b" J- }7 b7 c2 i2 Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: F0 y9 T/ t3 d: qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- q. z" B- p. F0 N5 M( VWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: y" X: |, k% A( Q# t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: B" }: T8 F: p9 B7 r- ]# S
started building.
$ S# G- X Q( m) V, w l: AThings you need to get started:
2 Q6 u, }0 \' D" L: c6 d1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): V: t) U: {. a: B5 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 F6 ^6 K- L9 P) e- I! c* u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 [$ d: F: j) l' O( t4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 ^' i6 k6 ]. b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 U3 x- O0 d: _+ V+ p3 Zwith PPV.
0 J0 Q+ E- I, ^Basic Getting Started Definitions
! }5 a# v6 X6 t4 X( Q. S/ P* R( UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' T5 \$ S1 B/ Q7 r" A3 N3 maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. L$ H3 X0 e" V+ o0 @* Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 r$ _1 U% ?* {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* n. c I& L" K$ H$ o0 c% e
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 `8 P$ z8 ^& `# mreceives a commission on that product. An example would be the Amazon.com Associates program," ], S# D- X* @( R
Comission Junction or Clickbank.
- w7 k$ O2 @- g2 M6 s# B1 G- I! JCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: z# } H' W" D5 s1 S V0 ran action like filling out a form, submitting their email address, signing up for a service or sometimes' q+ e9 n) u0 O% W9 L9 y) D/ K
buying a product. An example would be Ads4Dough or Neverblue. R c8 u5 x! n# j) D: i+ t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 S, s% Y' }) _# [
account, getting the affiliate approved for offers, bumping payouts and just about everything else% y" J/ o8 Q, E# S1 _ `" C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
X- r2 l3 `6 R9 k2 _+ sright from the start can really help you.
3 A' ?1 d- O8 w& fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% @, z/ \ w+ ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 p7 B c f) j$ ~
view, starting anywhere from .01 or .015.
( w$ U' ~+ C2 h# M3 v5 rIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ Z' U5 Q& ]$ b$ `! hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 l; u- s3 l; S" S" O. U. J' HMediaTraffic, and AdOn Network.
; g% b4 V- B+ E9 \ iDon't popups get blocked by pop blocker software?: n6 j3 o0 w4 W) M
No. Popups are served in a new browser window as if the visitor had opened the new window- r( ^1 ^5 h% h- b% g( C
themselves.$ P/ G% ~" S+ L. k' w' ]2 o
How many popups get served to the visitor?- a' J9 R* D8 x0 U' _
The number of popups served varies depending on the PPV network. Some pop more frequently
* X7 {* ?4 T* e" X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ m4 G% d3 k m8 m! f$ wserving this kind of advertising, so they have to toe the line between keeping their software
; s5 X8 l& n" m8 qdownloaded and still making a profit.' X6 B4 m0 o/ |' O) {$ }- c
Isn't this type of software bad? Why would anyone keep it on their computer?3 |; e/ `2 ~0 ]* E. d. A. t( y# W; N
No, this type of software doesn't harm the user's computer.( ?( m* M3 I9 X; Q& t4 ?' M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ K; y; w* G) H2 q7 {4 o( d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 M4 b1 V {) R3 E. `that they can continue to have access to the incentive.! c: b5 B' Q5 d- [' N1 H0 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 f, f Z6 |- W7 t, H0 sHow to Get Accepted into a CPA Network
% I, C5 `& i. Y$ ]( \6 |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. A# h+ O9 `. j" g; F+ \) B. D" Lto start looking for networks is Offervault which lists offers and lets you compare payouts across
9 D, O; w h; tdifferent networks.
z- j4 B. f) Y# K7 T" }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 E' R5 P/ r1 g! `7 _
application and be as specific as possible about your promotion methods. Usually some time after
- ^% i6 I; K1 l1 Kreceiving your application, the company will call to interview you. The phone interview is a critical
6 N1 t5 S% j9 o5 ^part of the application process, and most networks will deny your application outright if they can't get
8 G) M. U3 }/ j5 ^7 I. W2 a2 I- wyou on the phone.
. h( q+ s' @- e) T6 H# F6 P" nOften, the person who does your phone interview will actually become your affiliate manager after3 R! _# _% D C& x: N# U: K3 `+ u
you get accepted, so it's a good time to put your best food forward.5 X: C5 I7 [1 A" B" G' `* O. |5 g
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 z% A" i; @1 {4 H5 i. Q* Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:' I( ~: f: x, Y) u
What methods do you use to market offers?
7 A5 s) b2 ^* E4 i, X& u' n' bDo you already have a website you will be using?
' j2 r1 A9 |# r, c# sHow much is your advertising budget?
8 Q# r9 F: L1 `8 ZWhat other networks are you a member of?) m- b) q7 }8 g, }' j* d+ V9 [
Who are your affiliate managers at these networks?
/ B. K0 W1 {* F5 P/ C; dDo you use social media (Facebook, twitter, etc.) to market offers?& q2 E5 i$ [/ d9 [# \$ A
How much traffic can you drive?
7 ]; V) _. a; XDo you have a personal recommendation from anyone who is already a member?2 {- {) l! p5 g3 H. d
Once you provide satisfactory answers to these questions, the network will approve or deny your
# N0 D- h( k& t1 K3 e) japplication. If you get denied, just keep applying or call someone on the phone and try again. Be" }0 |+ y/ I5 U" ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# ^; \+ q0 S' V8 Z Efor the network can be helpful.
: C4 o9 T. s z# T- Q/ S- STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( ] k- d# B5 JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! N l' ]; k2 L( `) M$ f4 {: cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, T7 x1 L0 `% v- n7 k; F6 e; Zpeople can open a lot of doors as far as networks are concerned.
+ ~% q$ g g) ~3 O" S% KAfter You Join a CPA Network4 y9 M% _8 M2 W9 }3 S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 T* S0 j3 X" O1 h4 i6 [) `
and make an attempt to get to know them a little bit.4 s# S% {8 ~( k. E. P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ s! D% \- o- p1 e) G! u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* K; s; v8 F/ V" Q! }7 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 44 Y* ` j! H' O, X s% R5 P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 u: F+ ~1 ]4 Z4 C$ vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 I! k: S/ `1 O% u+ ]' R
email." m( A6 w( Q: f3 ^# t
For more helpful info about dealing with affiliate managers, check out:* j o4 S. J/ m/ C$ j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ [2 y7 G" O8 x( E8 o4 T" {+ \http://www.mrgreen.am/affiliate- ... iate-managers-want/
' r4 F! m3 u. i" W- w( z! s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; x' q0 e: X) T& v" q) G
Set Up Web Hosting$ \9 ~' Z; ~7 I/ F. o9 D2 T: g2 U" O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 b4 F# V$ V& F' a) @3 c- D) x
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( F6 y5 K$ s" X0 Y( Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 V3 U2 d# k' M; a0 y5 \whoever else is on the same server as you.& @* j9 e: k. C1 T2 r, E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' `2 `* c0 L( O3 A
enough that the visitor can't close the window before your pop up is even shown. You have about 3. W- n4 @/ R5 a$ M4 E/ h# b1 t
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- L" e) |' h6 w# i2 v$ L3 P6 J: c. q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& ]& R) G/ G+ O4 r% b
house full of roommates (hosting customers).7 ^$ y. T# V9 T9 X) N) c% a) Z
In shared hosting, this is like having roommates where everyone has no specific designated area inside, g0 u, y$ o ]$ r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 W% z4 C S9 S ufit.
3 `+ h! b+ M: B! T F( MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than' n3 d! v/ h( H- i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ F- H, P3 y7 l% D' Y+ V" ntheir food. Everyone else's food in the house has less space to take advantage of.
8 g8 F6 O' g6 P+ i+ k7 p% o+ q* QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 m; V9 O% M7 u( H: ?) ^1 i7 t$ m
any type of hosting this is a bad thing, and especially while running PPV traffic.2 k: A; V i5 \5 O) ^9 _
In the case of a virtual private server (VPS), everyone in the house has their own designated space) S5 z0 N% j2 M
inside the fridge to put their food, and other roommates can't come into that space. The server is F" Z' k" U4 x' N
partitioned, so that each customer can only use a specific amount of resources at any given time.
* L, u% m' I9 G1 c5 u& o% p% `+ |" ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 t; I2 O" {# p$ k, V& Z% D. {belong to you and no one else can use up those resources. This makes it possible to serve much more
- ^6 R0 e9 y7 e, k% Otraffic, faster.
; B4 y, K$ ]5 t) eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 [4 U0 C" I+ L5 v1 ^* TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. y* z) w+ ]: a, ~) mhere:( M. A5 M- o9 K6 Z( @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: p9 |4 j0 }' U' YVPS&highlight=hosting
7 F. [; S6 d2 i3 X! p. w2 }Dedicated-Hosting-vs Shared-Hosting
+ M& U m8 A* R% h. y) Chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- `7 }2 W, \) x8 J& @8 p1 BHosting...Your-thoughts
. w/ f% K* X3 l( `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 u# \' l+ o( h- I1 I0 DHosting Providers for PPV0 a& n$ V- e6 N. |! W! b" n
Beyond Hosting
; m0 D& l; f; W( D7 W8 J3 v+ Fhttp://beyondhosting.net/
3 r9 q* B( X. Q( O& pWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- k4 n z e. j* k
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' p8 ]0 h; U) Q1 B# O Sdirect linking with PPV. Also, these guys provide great support.
/ o# T* f% N6 P: T% I4 g4 _# tProsper202 Optimized Hosting
1 H# a! O/ O9 [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ r/ M1 h, a( _3 l1 u( r
CPVLab Optimized Hosting3 Y2 t) x% V" v& G
http://beyondhosting.net/CPVLab-Hosting/9 V: y7 X$ v& g$ L( T/ L
Domain Names for PPV5 C/ s6 d- d" l8 `' I c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ {. ~: [. |% Y. E2 ^, wwhere you're going to host your tracking software and your landing pages if you decide to make them.
. A7 _2 K. N3 |; m2 [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 q3 \" b+ C6 F' f
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( r+ _' e( ^$ l; ^" a.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 u: M" D3 P) Q5 _! W9 _1 |
term or build a whole website.
# O2 P1 ?) c OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ I+ f7 ?, t3 i; r
tracking software on your domain. This is really important, because it is necessary to track your6 L. z- {. i* D' @3 e
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 v; s; O; O* h# ztracking, it is impossible to know what is working and what isn't.+ y ^/ h J! Y r' [4 R, z3 w
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ ~6 E) J$ B" i' |; \1 `5 |
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ y1 F, Y5 [7 `: r
Prosper202
( } s7 K: M( |* Z6 J" b2 Q8 Zhttp://prosper.tracking202.com/apps/
, {5 z+ h% A# r) ACPV Lab3 F$ ?) X0 w$ d5 l8 K; I
http://cpvlab.com/
* U# N" f+ `8 O- bCPVLab Help Videos9 _2 K! X/ y- A4 U: {- A! b! U$ U
http://ppvlab.com/oweiw/oiurw/vdm.htm
. x0 d D8 H3 g8 SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( J( m7 T* b+ _: |; p9 m
industry standard.
" v8 d, [+ e0 K5 e0 O0 A7 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 b: T, S! l" Q5 c; y$ XCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) [2 _! W( w* {
good support if you have problems with your installation.
! d% P' j/ |; M; {$ kTracking 2028 D+ B( D* W) _( d( Y" I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 C8 P6 b9 C' v' ?9 f% v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% m2 |: T* B6 k4 x+ |5 z! [/ X
area.5 @& \( s2 d& o3 j. R/ [
If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 c% p" ^) N& u7 t: syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! g% P$ { s# @1 ~, yinterface, and their hosting.* g, f3 {3 D" z5 t- m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" _7 J3 I2 E( m: ~! r" u0 jand targets which you are bidding on. Leaving this up to chance in order to save money could
. x: w7 o+ [( }0 p1 B1 Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 `0 b/ x' |& K' j7 i. jwere using./ p" d! N. D' E' a$ k8 a7 @
Choose An Offer* A5 i! ^" T1 i5 d$ }6 K+ a, U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 b) p5 f# U! L% o( O
Lesson on Offer Selection
0 k& I7 t% z1 ]& f, b; Q" Mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers2 o( Q# N* m/ d+ C7 `4 ^
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ g# I& a8 w8 o( ~8 JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 k/ }0 s! g9 f
LeadImpact as the traffic source.* q* G7 g6 x: S" g4 g+ H% i
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 g+ u/ o2 y0 U2 `1 B5 t& m$ @4 wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; x" n& v `* _: y: w, Scampaign.
( s" \: Q( S) ]When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% W( c3 Q+ L7 k5 J2 `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 X, G$ @. }4 t; hthat all traffic is accepted.
9 J% T3 a- \. e2 ?' F2 I/ |2 }) W( qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& A" k6 l8 w+ k! E5 CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ V) _+ Y6 t- \" J hget creatives like banners or images specifically for the offer.; ^! k& G$ m' }& R, t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" ?( V( @ j% T- ?2 Y' C( rBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 b3 W' A' l: m1 y/ Gtrack my keywords. Without doing this, it isn't possible to see what's converting.* k; ]9 H% S2 q' d( t
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" G! r6 u$ j9 z4 r( x' Q4 e$ G8 R( m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& M# C: r2 I A- IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 H( V5 d+ r2 s' n' x' n3 V% [bottom of the page:
. N+ M. n4 i- KNext, I have to cut and paste this pixel into my offer at Ads4Dough.
' O6 J1 X) C4 t$ xClick on the offer → pixels → Add a new pixel and this comes up:
2 l* }1 }) z& y0 A+ E% gMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- J1 d9 e! \$ R3 h
from your software into the box that says 'Enter URL of image to load'.: S, f; f I5 R' r: k% }9 J' j8 y
Once you do this, it should look like this:$ _* V9 {* n9 o" d+ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. w' ~) d6 ?+ O
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 J7 _ S' e* `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! G" z! ]" v/ i: ~' @8 N6 _Prosper or CPVLab.2 }) V' G8 L4 L) R% K0 z
6 u- J: c2 ^+ t7 b
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发表于 2012-12-27 18:47:17
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