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PPV GUIDE [PPV新手入门][28页]
" k! R8 `" p4 A! X) G/ t9 r详细的请下载电子书！
$ ^ A; l& L& O- y1 |1 B" b
4 o& j+ z( Y8 U! d8 L: f& G) R0 a
( }: X1 O; I' m6 _Newbie Guide! H2 V, u( ~# }' f7 b
PPVPlaybook.com4 X/ K- v6 Y9 P5 B2 k0 W! \, z
Tracy Shaffer5 ?+ l+ h2 m, R4 H# J
David Ford% q2 E3 F, }/ O) x6 J8 P, k; l4 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# g+ J6 ]" `7 E7 V8 T" B0 gGetting Your Mind Right to Start Affiliate Marketing9 k3 |9 W% Y! o% K7 H) q, S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' q- c" Q3 Y9 ~0 A2 f: E
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ d+ T0 P F0 w, j0 q. f8 _
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( f2 H% j4 F) |* l7 K/ Z
with any success, these claims are laughable and far from the truth.
) ? i W; R5 Z% ~/ X s3 a! EAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 ~& I$ ~5 l" Aflow management. The main benefits are the low barrier to entry compared to other businesses, and( o# D! _. _) O" Y8 [ L! t
the ability for a marketer to be a one person shop and make an incredible amount of money with low
1 [0 F! d. S- `& a' X; T soverhead.
1 S9 s; n& G! i+ v8 x8 o+ b6 XThe winners in this business are the ones with persistence when nothing works, who know there's
( P9 b2 ?2 q. ?. Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. m3 U( N7 w+ D# W. X7 C" K7 aThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
- p" E1 e& I5 _. @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( V) B% e" V' G. X5 B6 T/ C9 TMost of these things happen suddenly and without warning, and they all contribute to the amazing0 i, {; B. P; q% h
learning experience available to anyone with a few hundred bucks and the ability to open an7 S+ q" R9 G; h
advertising account.1 O( T8 h) g! m8 S+ N# {; h( X/ ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% c# F7 U6 J; H( O8 i3 Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, J+ v) h8 C* j6 H
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' u) \! ]8 ]% ], H* B+ strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' j$ P8 l6 [+ d. FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& r% d! K* n) u: t# v) `3 ]" b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get Y( Y+ ]# ?% C# q
started building.8 b+ Y$ k$ i" q+ i3 F* i
Things you need to get started:8 }7 p4 O" c; H7 x/ ?4 t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 `% s8 a( c' X* G3 u! t3 _ w2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) c* Z" y0 M) e3 [3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& e4 V$ D5 k- {, t1 Y1 s$ q' ~2 [! y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# l! \ L/ U5 z0 Y& G- N7 WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 ^+ m$ c6 v; hwith PPV.7 b4 v s4 ?7 ^. F
Basic Getting Started Definitions
! a; _4 @. D y# p; R' _Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 q( j: P- P9 G" ^1 k2 P* Qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 |. x" b( m& O. q c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& a' o$ j+ ]: g3 x. m3 @
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# B f' v" A2 ~3 nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 }* C7 N. y4 w9 t; K8 hreceives a commission on that product. An example would be the Amazon.com Associates program,
3 J* D S7 K( o6 B. ~Comission Junction or Clickbank.
/ |' I! a0 b& }2 f/ W9 \: o: cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- ]; X% U0 w/ x! ^
an action like filling out a form, submitting their email address, signing up for a service or sometimes& B# K5 {8 z! |9 n/ s. _( N; ?
buying a product. An example would be Ads4Dough or Neverblue.9 l1 R+ J7 }# T6 ?! [, `6 m. w$ D9 D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% p M7 `. A' N5 n( g3 y% I$ a* b
account, getting the affiliate approved for offers, bumping payouts and just about everything else- ]# a, Q: F- \! }' q2 s, O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- q' t- U- ~5 \8 M4 ~$ S. m6 Nright from the start can really help you.% H; Q, f' O* O' }# p3 h2 U3 P0 D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 _& \& H- v8 C3 L/ ~ zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 |: v# e% H6 `0 I8 ~ R: z8 Dview, starting anywhere from .01 or .015.
& p6 g5 j( J5 f; D5 @8 z: aIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# l% z9 R: w% Q9 }$ Dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' \- K2 S7 T; o' v; y; {' p& EMediaTraffic, and AdOn Network.
, E9 O. q% S& p. O$ e+ n. ADon't popups get blocked by pop blocker software?/ v0 _! t$ V& B" T) }& A) S
No. Popups are served in a new browser window as if the visitor had opened the new window5 S. k$ J; U \" X3 y+ k
themselves.
! T6 [' B9 E. i' c" W& O' cHow many popups get served to the visitor?2 F, x7 f# E6 \
The number of popups served varies depending on the PPV network. Some pop more frequently8 @3 @2 Z- N6 k( S0 T; d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ k% R9 d4 L; C4 p1 S6 [
serving this kind of advertising, so they have to toe the line between keeping their software
% {3 L& b$ c( Adownloaded and still making a profit.
8 m. X% R. P' Y; G5 _( WIsn't this type of software bad? Why would anyone keep it on their computer?
6 ]- O- ~( j2 yNo, this type of software doesn't harm the user's computer.
k" c5 p2 w! e2 e9 ~8 YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ N7 G+ G2 u+ L9 r8 E5 m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ B- i- D8 k9 c% L7 B( O. B/ S
that they can continue to have access to the incentive.+ y) R- a% U7 X: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, \' ?1 Z, `0 v8 U
How to Get Accepted into a CPA Network
: V- I4 N& @9 H2 nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* I0 ]) X% D# l/ ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 i' m- D1 j/ L; ] k
different networks.
+ Z9 G6 S# ?6 v* \% ?( \' JOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 o9 e+ l7 D1 R: @application and be as specific as possible about your promotion methods. Usually some time after7 `! r" P K) H2 M
receiving your application, the company will call to interview you. The phone interview is a critical
- C0 H8 J5 g, H: gpart of the application process, and most networks will deny your application outright if they can't get0 f, b1 Q2 N+ C) S. p6 J) |
you on the phone.8 S# W& b5 I& V
Often, the person who does your phone interview will actually become your affiliate manager after
" g7 k8 ]5 j- |, B' \5 G( vyou get accepted, so it's a good time to put your best food forward.: w/ {0 }$ t6 c; {% O
You might not relish at the idea of someone grilling you about your internet marketing methods over
% `) J! C/ p* Z. r& pthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 ?" {" t" N, z; ]9 O2 z q( s
What methods do you use to market offers?
5 @* q8 t1 B4 {5 _Do you already have a website you will be using?
( O& m* j* w% Z$ ^1 |$ T/ hHow much is your advertising budget?
# k& a8 g; }; w: w$ N6 L; Y& A4 l# fWhat other networks are you a member of?
0 Y7 x, z |' H) SWho are your affiliate managers at these networks?
7 r* A. A2 U- D. `& lDo you use social media (Facebook, twitter, etc.) to market offers?
4 o- x3 [ T) ^$ i0 x& p" i3 Z) p) PHow much traffic can you drive?9 a+ H9 C) D' |5 g
Do you have a personal recommendation from anyone who is already a member?2 h7 b9 @( w* K( X/ L0 q' c8 X
Once you provide satisfactory answers to these questions, the network will approve or deny your$ f0 k) v2 p9 Y. i' g
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% b/ ]$ b4 Z6 E' }persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# u2 h) D7 F7 n8 Q7 J: `' {; bfor the network can be helpful.
D, M% A( {/ M& @* a6 lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 L6 J) K( L. |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 c# K9 B* c! P- d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 X- e0 f9 T" k, n7 b% V
people can open a lot of doors as far as networks are concerned.
/ U3 s; C2 h7 F( ?% \- wAfter You Join a CPA Network
' A* R; |2 n4 WOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& M* g- U; y5 |) J# l; I
and make an attempt to get to know them a little bit.( Z* h8 J0 O! S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. g* j5 W+ c! r8 V- c* M- Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! @. x. ?% D' u6 D. L$ h+ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: ]3 c! ]! i: X5 X( ?( ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( Z2 C9 g1 K( {! [$ |( g$ i! p
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; t/ t G, ^: b8 d- w! K/ X }
email.
2 ?+ D( m* \: T! [9 XFor more helpful info about dealing with affiliate managers, check out:" h7 x4 C3 j C$ E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" a% W( c' v: z3 O4 j, t. a
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 n. X8 T( i; u* J4 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, @' L1 x: ?% z: E5 KSet Up Web Hosting, t y j# C6 ]" Z9 ?% ^2 f1 G0 L
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 m# c. I, ^+ H% K' b% @3 o6 N- a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 h2 W4 s' C: K; f, khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) v% ~2 p2 S& r5 Y+ H' V5 [* A
whoever else is on the same server as you.
9 p' Y7 x7 N$ `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 o, `/ i0 o+ x f2 ~% u* O+ t2 V, ~" @enough that the visitor can't close the window before your pop up is even shown. You have about 3
z1 e, @& g/ J7 Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 P6 m b) B2 L% \ LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 a7 B( O# ?0 B1 @ x5 J+ A! j
house full of roommates (hosting customers).
7 y; |9 D& c7 r+ ^! \7 L/ BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% q- Z9 Y6 T, _- g4 k3 r' Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
" h, \8 h9 l$ N0 j z, U: r Jfit.
8 U$ ]9 t' r+ z2 _' O' pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than" e1 p7 a2 i7 G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& Q; A( u2 ^& n3 ttheir food. Everyone else's food in the house has less space to take advantage of.
! M* A0 R' m2 X( f& b7 v# D- HIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ d9 y: p1 K, R4 m2 Q# K# k nany type of hosting this is a bad thing, and especially while running PPV traffic.
9 r& M: \" X' {! ~$ N# C$ e; S4 D' f1 mIn the case of a virtual private server (VPS), everyone in the house has their own designated space* x# ]6 l' W: X1 L0 ^
inside the fridge to put their food, and other roommates can't come into that space. The server is& @" }* X! ?% u
partitioned, so that each customer can only use a specific amount of resources at any given time.
) x; z# d k6 o0 ?0 VA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) P( ~( K( @) x5 K' Obelong to you and no one else can use up those resources. This makes it possible to serve much more r, @# u$ B# X% f/ x1 j) @. n- } [
traffic, faster.9 C2 D. M; p0 {( @. P$ [5 h9 Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ t3 P( x( o: p8 k( z& a) t" F" f# M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ ~ M# @: ] L) L( P7 p% E
here:
/ g+ F7 J' M6 S1 b9 M: U h8 Mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: Z: i+ s T% V8 z. L) \% h0 V5 MVPS&highlight=hosting6 @: ^' |5 D) L/ ^0 ^
Dedicated-Hosting-vs Shared-Hosting( A1 G; ?1 ?6 J8 ~' i1 ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& _' g" _1 a g$ J2 _0 b" |" {0 Y
Hosting...Your-thoughts/ V ]- j9 B K i: g* ^+ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ \' u+ A- Y0 E3 D: \Hosting Providers for PPV
! I5 D8 k) Y/ N1 j7 e) BBeyond Hosting
5 V1 q. w) I8 ]+ vhttp://beyondhosting.net/
& n$ }( Y2 m, A+ y$ sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* Z& K" e" R# _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 D- D4 h+ z1 ~# J7 m# e' r9 {direct linking with PPV. Also, these guys provide great support.
9 e8 I" E1 n, N# _$ N% ^Prosper202 Optimized Hosting
0 z5 a0 j, f' ]$ U1 whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
b6 L1 D% I0 O* y+ oCPVLab Optimized Hosting% A# v9 V R! D2 J7 d
http://beyondhosting.net/CPVLab-Hosting/
5 l% H9 I: Y7 U! Y3 D: V5 v8 ]* @, vDomain Names for PPV& K2 z! E* {# F0 f
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 h. F" F3 P: m' U3 ^
where you're going to host your tracking software and your landing pages if you decide to make them.' A$ Q# u$ I! O; }8 A$ O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. W! d' i9 o+ G; @bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 _, t$ u# T7 W) w0 z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 T% @. R# I8 G4 P; d' g2 {# Y; Jterm or build a whole website.4 \' @, R6 P4 o
After you buy hosting, a domain and get those all attached to each other, the next step is to install; a9 F& y3 p0 h# t2 P! i5 L; ^
tracking software on your domain. This is really important, because it is necessary to track your( Z' G( L* ~& }2 J
conversions down to keyword level so that you can optimize your campaigns. Without proper" ?1 h4 y; T8 V
tracking, it is impossible to know what is working and what isn't.
5 e2 }9 x6 O2 _: ^' ETo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ T$ a+ v3 D* H+ Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- Q. s' r4 R' ?" W& t# Z0 n+ m
Prosper202
# V$ S* u. b& _6 R K. U0 \# j* xhttp://prosper.tracking202.com/apps/
* o& b7 w" _7 K* F. {CPV Lab3 h$ `( ~& t5 J* f
http://cpvlab.com/
$ ~5 J8 T% v( a& X m" q) h9 s7 ~% |CPVLab Help Videos: q5 Q. o$ W. I8 a. r5 m; Z8 A
http://ppvlab.com/oweiw/oiurw/vdm.htm
9 I$ Q+ z7 A/ U3 M4 ]/ W" _As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* U! d+ Q$ j2 J% S5 j) O6 } u
industry standard.
0 S/ u- `. S0 ?" P! T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 k; j* J. m6 j0 v" ?2 s. k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
W% j- A+ j2 j, r6 F6 B& _good support if you have problems with your installation.
% j3 o. S, e7 @& [7 q, O2 r, t5 XTracking 202
5 v. t w7 {% I! z' ETracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" [ N' _) [5 c4 K, n6 S( }campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 m7 I5 C# C- ~& l7 y8 t. Oarea.9 M1 W! y" O5 \: [
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- y$ ? w S# e" x, Q( x' T8 tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 t% N; g( M {0 i( finterface, and their hosting.
8 x7 x) h+ v, ?& b- n: fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords. t# c! S; `8 K
and targets which you are bidding on. Leaving this up to chance in order to save money could5 v, J/ q1 @1 L8 B; U" c) G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 C# i- x' H8 x& uwere using.( H& E. m, B$ n' c+ ]2 r! O
Choose An Offer
8 b# S% N8 n' n5 x7 tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 e2 J( ?5 @: fLesson on Offer Selection) k1 A1 v: C. |; W/ Z2 e @- E B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ U/ k9 a: I1 `6 R
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- P: M" x: [1 v! s9 b( UTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 e6 y7 n$ f2 j4 yLeadImpact as the traffic source.' d% B8 c6 o4 H+ Q) V
Now the best way to learn how to put all of this together is to just get started. For some variation in! B3 o) P7 R. g; K7 L
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: A; \/ I- b4 x4 u' l; w2 Vcampaign.( ?% {7 l3 |! I4 U1 H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) {! ^: J4 E" s% v0 R& a9 j
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 ]0 F5 M7 `5 r$ L
that all traffic is accepted.
7 y& o$ F- l. H' T/ CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ q a- `5 s/ FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" J1 Z5 w5 J' Z D* v' q& w5 F) @get creatives like banners or images specifically for the offer.
8 f. M6 G' b8 S) b6 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 `1 q M- Y: V XBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ u: D9 N5 ^& R" {3 }6 B
track my keywords. Without doing this, it isn't possible to see what's converting.5 J7 C3 _0 m C, U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 [3 ] k* I' B* R* E' y4 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 S: R% O- `. `* P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% e6 B3 U+ x, c; ]bottom of the page:1 I3 H: G7 l6 _+ \. e" @
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) ~9 s( o- M( P$ c. m$ T
Click on the offer → pixels → Add a new pixel and this comes up:6 v b, b1 c/ m0 @% u5 s
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" {4 a- d( r' v/ k4 Ofrom your software into the box that says 'Enter URL of image to load'.% x+ [$ p: v1 k8 ]" @
Once you do this, it should look like this:! J5 q) x% G: @0 W/ @* E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& v9 E' _; Y e! jClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 d: D9 `3 c) C0 ]& nNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- ]; i2 V7 ]- O! [Prosper or CPVLab.
8 Z( P0 g4 w, Y' F& t h) Y& o9 G4 S) G- G i' S$ M/ ^- p
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