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PPV GUIDE [PPV新手入门][28页]8 N: h/ N N6 a) [0 w2 [; [$ {1 B3 [8 \
详细的请下载电子书！4 }, y& N, e! _6 K( [8 ?9 B* B
! u+ V- s2 P9 m4 v3 @0 Q: Y& f+ Q; b5 X0 k) r* }# U
Newbie Guide5 ?' ?! F* f! Y0 T4 u; d
PPVPlaybook.com+ I7 @9 D8 L" \3 f6 O
Tracy Shaffer
2 E! t/ D" Y7 ~David Ford0 T. J1 @. \* X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 C8 P8 z# A+ Q
Getting Your Mind Right to Start Affiliate Marketing
( @5 g3 ?& c- k/ LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 [( s& g7 f$ a- a5 F. I. D: xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 G D0 }" {* ~: `& p& O3 `+ P9 Y- R$ J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 Z6 c. u- q: M) T. zwith any success, these claims are laughable and far from the truth.
. K; B. Z/ D) TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 e6 m: @, c2 h) P2 F+ _) `2 bflow management. The main benefits are the low barrier to entry compared to other businesses, and
Q9 U6 ?: f% Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 W8 S+ T" f6 T2 M5 E
overhead.
, n/ A9 F% j2 M/ g2 G* hThe winners in this business are the ones with persistence when nothing works, who know there's; _# ]* j5 U8 |! Q, N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* r+ \; g# C: g) M) z* p0 oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& \ t; ~' b9 [ U: Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: R! P4 I, i' NMost of these things happen suddenly and without warning, and they all contribute to the amazing
- F6 w6 f4 |+ X; f$ olearning experience available to anyone with a few hundred bucks and the ability to open an8 i- P) }% A7 \5 R: C
advertising account.
* H. r- d" M$ ]- s; K R' yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
O! U& e, q7 L! E& ~where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ b1 q/ |, e v4 Y( u/ {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) n) S0 z" S- S' @* p& S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ A' `+ p" D/ Z. }$ _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 r7 y9 [2 p8 `4 W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ {6 A# m# M" ]
started building.
$ s, W4 C& J8 m1 R0 [$ O9 }" ]Things you need to get started:
* c2 y; J- k, A3 g# D# s9 C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; D0 o; b0 ?6 K3 q8 F& E% w" F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% H, X- U/ }8 g3 h3 ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) @0 }. H2 K- |4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ T8 D/ K3 I/ R. `6 r
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% A( }; B) W$ w2 e
with PPV." c1 x8 G, D! L+ W
Basic Getting Started Definitions
( Q8 @) k% \5 j0 {( EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- I7 h. k' M# E1 G/ saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 @5 N5 H" E( h. h$ Z E5 U: ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 ]- s0 B4 Q; D' i. F0 d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; `) I, H' t, W# i, V3 t2 kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ j9 K& E: S1 A7 U( P# rreceives a commission on that product. An example would be the Amazon.com Associates program,; t+ p8 e/ Z3 |8 k1 l8 x
Comission Junction or Clickbank.) l1 J3 q* t# r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- I7 u) A" {5 J
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( p9 `) l$ h* ^' e) o* r& xbuying a product. An example would be Ads4Dough or Neverblue.6 Z6 K! P/ K$ z; I1 [4 U) x
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 y3 k/ D1 b; P3 u! |. o) baccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 R' s& {, [2 e% m; }- b. `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 C" a; x) U8 U4 e+ J7 U
right from the start can really help you.
3 j5 i& t: U5 R! p, T# f3 GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ l$ s0 g2 Y* W) e( {" u. }: Cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per b5 b, [5 Y( y/ i6 R8 \( _4 {
view, starting anywhere from .01 or .015./ d1 C" _3 X- {! k
In order to use this type of internet traffic, the affiliate can sign up with a number of different2 o% U% c- D5 s/ q1 C) p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. N) p" V$ |3 _
MediaTraffic, and AdOn Network.( }' ?& c+ C9 P2 L$ N
Don't popups get blocked by pop blocker software?& B9 z- S( ? H" ?& K+ {" h$ b: [
No. Popups are served in a new browser window as if the visitor had opened the new window
5 \0 M2 _- r" [' }) e: R' Z( Mthemselves.
# A; h. o6 ?7 ZHow many popups get served to the visitor?
* f& L/ N0 \1 ` {The number of popups served varies depending on the PPV network. Some pop more frequently, d# x* v2 p7 i: q: b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ t- y( }3 `0 ^7 O
serving this kind of advertising, so they have to toe the line between keeping their software
3 N9 j7 ^% n1 J/ Fdownloaded and still making a profit.
! J) `7 ]4 A) n/ E' a, b; t) oIsn't this type of software bad? Why would anyone keep it on their computer?- N, z# v. V/ Y6 G5 u
No, this type of software doesn't harm the user's computer.
0 v0 b4 q, ^9 M0 x4 V) VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, p( v" s( |% h& _* M2 ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so; g1 _; e: t& V- X! m% y
that they can continue to have access to the incentive.
4 q. ~; o; z2 {$ F9 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( E4 ], B2 j: W+ `" y% d6 K
How to Get Accepted into a CPA Network
/ u$ }" w- T# p& ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 J; X5 S( ^, a+ U
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 B* I1 ~1 n6 w u
different networks.
6 V s" C( U8 U U, l$ mOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 \ I( [' b: E M$ ?6 Tapplication and be as specific as possible about your promotion methods. Usually some time after
$ P4 p$ w9 s0 l! J! P& ?" kreceiving your application, the company will call to interview you. The phone interview is a critical
1 S& Z. w( b' G1 C- Apart of the application process, and most networks will deny your application outright if they can't get
# T: c; G) `, N6 q( C; ^$ myou on the phone.
6 X1 A9 {# w9 O; B; hOften, the person who does your phone interview will actually become your affiliate manager after+ }( j$ d2 O( O7 k" c a
you get accepted, so it's a good time to put your best food forward.& b( s- n9 q& f3 n% }: I
You might not relish at the idea of someone grilling you about your internet marketing methods over- L# H- K+ F! _$ J: N" z
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 d7 q6 v% {; L4 o. u7 Z2 ~% `9 j
What methods do you use to market offers? V0 d' Z' n9 ?! z- r6 D! p6 l# }
Do you already have a website you will be using?
& m) T6 Y& O. f8 C# xHow much is your advertising budget? p0 X9 I6 |1 j. ]! Q3 L
What other networks are you a member of?
$ @4 h3 v1 ?! C0 a) lWho are your affiliate managers at these networks? f$ c7 a- N* {; ]' E( F
Do you use social media (Facebook, twitter, etc.) to market offers?
" f8 _8 l; s/ P" m' `& CHow much traffic can you drive?: o5 R8 [1 b5 K! L3 J0 a$ _
Do you have a personal recommendation from anyone who is already a member?
2 X$ h& X. W, X9 o- XOnce you provide satisfactory answers to these questions, the network will approve or deny your0 `: @% @; N$ e6 p& B3 u% r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ N* K1 ]: [( o5 _: Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* Q! K& ~$ P0 D1 j( z7 K/ v) G
for the network can be helpful.
5 w: J! W. _ |$ Y) V' X4 Z: T0 uTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 A$ R: \6 F1 q! S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* r, ^6 o! O0 O1 Powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 Y& F) t+ h- r% N3 v; a
people can open a lot of doors as far as networks are concerned.4 L% ?4 ^+ q% c+ S8 l
After You Join a CPA Network5 {" J/ t7 @% ~& G! ]- ?
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# C( g. O+ G! x
and make an attempt to get to know them a little bit.
5 W! p/ R: X$ P& a; t$ xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ H- s' }9 x3 s4 q6 X2 \weight in gold. Start feeling them out from the start and try to get to know them. Once you get" s0 a4 I1 O: C; r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# \/ w* t1 e1 K* V5 ~+ _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 P S3 l+ o, u% B. h) F8 D5 x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ ?9 G8 U: g( g5 B, t- Qemail.
& w9 i: R3 b/ KFor more helpful info about dealing with affiliate managers, check out:# h$ a5 ~/ O7 I, q* l( N- `# P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 {6 f- B g. w4 T y' _! h% ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 w6 g! `6 ^; o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 s! m7 U" y! g- }. r/ X- N, P8 \Set Up Web Hosting$ }, h0 h! J1 l* v( ?$ _6 p3 H& k. m
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said# ^6 M- N2 _; P0 U+ \; v
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' ?8 ^1 q8 d6 c {4 h( o# d; Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 }; t3 U* h- S' E2 ^/ s$ ~
whoever else is on the same server as you.& g) l/ J. Y* J. I* q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ C5 f" l) \$ h: ?: `6 j0 D6 [enough that the visitor can't close the window before your pop up is even shown. You have about 3
% g% J! g( G$ F0 s& ^& wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% `, ~0 _. X- x9 i. r) ]/ s8 C5 j9 tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; n7 T0 U& d* q6 ~8 u5 a9 `8 Q! _. x0 O
house full of roommates (hosting customers).
2 S1 X% Y' y5 R. Y! MIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 @! E7 p9 R9 j3 b. C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* }3 }, ~" |, e# C ~& N8 ~6 lfit.
, r/ [ v* t+ i, USay your roommate brings home a large turkey. They will then take up more of the refrigerator than
( }' l8 j4 O8 I6 r1 d, zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ Y7 x* D* E9 V. [ n Rtheir food. Everyone else's food in the house has less space to take advantage of.
7 D1 Q' K; v7 J0 n8 ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For& g; B. t% x" Y% d1 a5 l
any type of hosting this is a bad thing, and especially while running PPV traffic.- Q/ U/ q1 J0 I3 r4 x
In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ T y. t9 I% d2 qinside the fridge to put their food, and other roommates can't come into that space. The server is
7 @3 |6 t X+ L" L: ]+ z& qpartitioned, so that each customer can only use a specific amount of resources at any given time.
9 }- s( ] H; ~' z5 VA dedicated server would be like having the whole fridge to yourself. All of the server's resources) N7 v" N" V+ E. h# x* `
belong to you and no one else can use up those resources. This makes it possible to serve much more0 P- D6 S$ v6 H: m% `9 r# S3 d
traffic, faster.7 g8 g8 h; V$ m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 F1 U. g/ D/ h# I5 y* OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* s3 B! s6 N9 B- chere:" Y" J, K9 a$ K6 Q8 ]) R# H4 n* A5 Y$ Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. ?* R8 \" C7 p) S9 u8 c+ h1 r) jVPS&highlight=hosting& m: N7 l$ u4 L/ C( I
Dedicated-Hosting-vs Shared-Hosting
h% l( K( G1 r! Z8 |2 O* Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% F; Z; A+ J8 A) Z3 _$ o$ WHosting...Your-thoughts+ W; [ `/ Z$ L0 H F/ R0 K7 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; Z, t2 @; O0 }. r" f: ZHosting Providers for PPV }% y* \% L. B
Beyond Hosting% T; R; z4 x0 ~4 H8 B3 `; g5 a' A
http://beyondhosting.net/
& Q l9 n4 ~3 p# R/ TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 K8 [: J( s) G! h3 ]: ~( X
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 T* \+ t9 c @. G4 ?, L" |; \" ndirect linking with PPV. Also, these guys provide great support.' J) h& T( O" L; @
Prosper202 Optimized Hosting
/ n# V9 _6 l+ i! H% ?; I5 bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ l# K# o. I q; b6 t" v/ s' uCPVLab Optimized Hosting: L0 ?$ Q6 F, V
http://beyondhosting.net/CPVLab-Hosting/6 {; @1 R+ w8 M! i; h( i
Domain Names for PPV* }% x1 k; n% ~4 V; `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- W3 B( b. C$ W9 V( D" [2 Mwhere you're going to host your tracking software and your landing pages if you decide to make them.! g# a; ?3 \% T: |
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: J, O$ I9 r; i# e+ N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 q* F4 m- T/ ^9 U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 ^) H! {7 Q! d1 b* F/ S% Y+ I* t
term or build a whole website.
[' u$ E, m! _After you buy hosting, a domain and get those all attached to each other, the next step is to install2 w3 \6 O' q) t5 ?# w# D0 \, G* L
tracking software on your domain. This is really important, because it is necessary to track your1 ]# B! s8 A! p* o& I ~3 Q: B
conversions down to keyword level so that you can optimize your campaigns. Without proper
( l3 b0 H# l" Z$ ~6 I& w% e$ R+ e ctracking, it is impossible to know what is working and what isn't.
) x( P/ C q" a( @ iTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% J; D. J! @$ T8 u1 f, w/ H4 y) L
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ b1 X3 `: [9 N, P7 v4 R" k1 U4 [Prosper2022 @ R& O$ y9 _- X- z
http://prosper.tracking202.com/apps/
3 a4 H P; F* s8 _CPV Lab
( X8 C0 `( J' v1 @+ ? Ghttp://cpvlab.com/
9 W$ c9 d# j% T. O& gCPVLab Help Videos; o5 a! D) N4 {. z2 ~8 n; c; x
http://ppvlab.com/oweiw/oiurw/vdm.htm
' X5 X) Z% {% l7 r: MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. r/ {- S9 c- a- f; g$ pindustry standard.: X0 L! G# C- x7 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 ?# S; @0 B1 c# R( l/ WCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: N3 y2 C$ }% |0 k3 wgood support if you have problems with your installation.
+ r5 ]' @5 Z+ K4 I; L9 S' D! O0 mTracking 2029 X* B H: @: s. r
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% i1 ]# s* ~0 o* D$ z6 U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, \: J, Y0 b" K
area.. t+ v+ K+ l# z! J8 t5 ?* q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 \4 Y: u8 c$ hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ a' O4 ]' o# Y; T& F* P* |9 Z: Uinterface, and their hosting.
7 h) p$ l4 f$ I( dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ ], O- @7 k. l; R. X, Y7 z" fand targets which you are bidding on. Leaving this up to chance in order to save money could
/ Q, U- c$ m; spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 o! u3 ^3 i" H, v2 ~# [were using.2 k- [4 \; ]5 }# o1 o9 a Q1 L) S
Choose An Offer
: w6 W. N N0 S5 }7 S" E2 RNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* ^( ?, Y+ v& h1 T% A) |
Lesson on Offer Selection/ a* z! y4 R Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 A; K. m' ^0 g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( Y, M g( Y' J5 V- nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 _3 P1 ^$ w2 [5 i2 ?
LeadImpact as the traffic source.1 d9 }) s, A8 U' C
Now the best way to learn how to put all of this together is to just get started. For some variation in4 p ~9 G5 Q+ ~ z9 A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 F' P. F' j* q. T- m' s B) Zcampaign.
/ P' }! Z- G2 v# }When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ h7 E8 _9 n# E' apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 [% C2 K- o- a; a4 Uthat all traffic is accepted.* X0 d" F$ \. k; Q7 n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# C4 s1 p1 j; U2 t2 D0 u
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ t" D) R' @8 \# B3 ?get creatives like banners or images specifically for the offer.' z- Q2 ?% C- `! s6 f- g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; Y& o- Y8 o- U/ M/ l: xBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ l0 _6 w5 I& t# w: C
track my keywords. Without doing this, it isn't possible to see what's converting.
; J& C; m6 B1 f3 `) U7 E4 GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) }. B6 `9 N# B7 [' K% g8 ?# K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 [% o- [ v: x6 g: c4 F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 z' \, J/ ?2 h+ f$ a$ h
bottom of the page:
. o% i- I0 K' K( }/ r6 VNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ U4 G# M9 Z, Z* L. h
Click on the offer → pixels → Add a new pixel and this comes up:
, C8 M! B+ a* ~, r- |9 X8 N7 JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL O1 G& v- u E2 F3 _9 P
from your software into the box that says 'Enter URL of image to load'.0 b$ R0 Q& s! x
Once you do this, it should look like this:6 \- Y+ `! }( v b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% m9 I1 b3 R+ z& ]; Z! `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; M( H. q7 ^5 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! _5 a) O6 R6 F) y' M
Prosper or CPVLab.
& Y9 i- D& f( X0 e0 Z: Y! D- B# x- t7 w2 l. W
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发表于 2012-12-27 18:47:17
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