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PPV GUIDE [PPV新手入门][28页]( ?: v! F' k% L; W3 k O5 K
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4 C- r% ]" P" s9 r7 I
0 s& `3 j' ]- i6 k1 m- y/ q4 PNewbie Guide
' a: k/ y! z6 H; P0 G* ]PPVPlaybook.com
; O6 \5 } z* _4 ITracy Shaffer, ^, C) M8 b% @
David Ford
. `6 k$ k* ^2 d- z4 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- m# d i, R: ~' h
Getting Your Mind Right to Start Affiliate Marketing
, `& ?- Y1 ^6 R) d3 r+ D% o# OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( T/ L1 c" c; L3 M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 h/ k; X1 g& B* V; z) y8 Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! D. }5 i& c) V( d4 Vwith any success, these claims are laughable and far from the truth.
+ Y. Y: C( z( o; U1 NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ c1 M9 O' m' Gflow management. The main benefits are the low barrier to entry compared to other businesses, and# J4 ^' o: a( K
the ability for a marketer to be a one person shop and make an incredible amount of money with low# b( Y9 ~; b) j: s) I
overhead., [& a; Q+ |) @5 b3 F
The winners in this business are the ones with persistence when nothing works, who know there's, y% g& H' E4 V% r, _; {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ A, {6 e' p; h" U$ { OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ a' g: ?# l1 u s1 P7 C6 ]2 hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 M, R# X) K! h
Most of these things happen suddenly and without warning, and they all contribute to the amazing8 }1 M/ q7 l' w6 |
learning experience available to anyone with a few hundred bucks and the ability to open an" v, C/ Q- ^- L4 Q
advertising account.
$ ^5 F7 a1 e/ ~3 i# Y$ kYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 j" M6 v# t: k* T. z" j! a; L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# p1 w2 I" J* C v* o! d, z! x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 e" V z3 |3 U* i% C |+ m+ \3 Utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 ^1 h; N7 n5 r4 {. k" rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ H& `% h2 m8 istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
# m" t' ?; W2 `- V1 ]started building.& B3 g2 o- V; _
Things you need to get started:
0 h7 n: B6 Q. A% R6 f$ E3 H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! p. n" V- h, \2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 p; h6 p; E6 R# t
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* z1 y. Q. f& z. {! H/ B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 O$ Q9 L3 N1 r# \. P7 {8 F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" l. `' V3 s" z7 O/ Z# x' wwith PPV.& M5 z+ `3 }! \9 c
Basic Getting Started Definitions
0 i6 m g+ a7 b5 ]. P) uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' G/ B9 \, v, G( f
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' T5 ~0 {# e# f4 u6 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 M4 t# ]' D" L! X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% l+ I9 }: g9 M2 \" d4 x
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% f: E; H3 S4 M0 F8 N
receives a commission on that product. An example would be the Amazon.com Associates program,) h! A% F7 j. E+ E0 b* t, }/ h
Comission Junction or Clickbank.
0 w, V; n S8 N: T2 m% S* }. fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! ]& ]& x( d( W/ C5 A4 O6 Nan action like filling out a form, submitting their email address, signing up for a service or sometimes
2 W" y ^- a( Y5 c* o! D9 ]0 abuying a product. An example would be Ads4Dough or Neverblue.
$ E- N( ?" U. Y' RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 G! b. ^. E5 G Q- I. vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else. U& V( p2 B m, n7 b4 f
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 \4 j; S) s% R' sright from the start can really help you.
1 ?. t3 r- E0 D5 b7 K( S3 RPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ o% e5 l! Q; m. ~! g& I7 zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! t- v" Y; N; U% z0 Sview, starting anywhere from .01 or .015.4 h! `+ E' _* x# \
In order to use this type of internet traffic, the affiliate can sign up with a number of different8 X8 y( B" A D" q% |2 }. S
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 F) @+ P- ]. w
MediaTraffic, and AdOn Network.
( V& m5 c3 |7 O" GDon't popups get blocked by pop blocker software?, H3 @) O3 G& {2 g
No. Popups are served in a new browser window as if the visitor had opened the new window( V4 f( _# w: Y5 s
themselves., v# D: e# a/ S6 |: W m6 e" i
How many popups get served to the visitor?' m- o- w! m6 c3 D+ b i! V8 G
The number of popups served varies depending on the PPV network. Some pop more frequently3 I2 s6 k" [3 ]( W C( D5 [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- I( U1 n9 |8 t. i& eserving this kind of advertising, so they have to toe the line between keeping their software- e$ k8 v9 _/ w d0 N
downloaded and still making a profit., _" e5 P% X6 C( {& P
Isn't this type of software bad? Why would anyone keep it on their computer?
; Y' k% i/ Q( e5 ^1 _# L$ xNo, this type of software doesn't harm the user's computer.
% N* h. @' ?* Y# VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% w' X- A. @* ?- [* k4 ~1 o9 qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ ]' w+ s+ k$ `3 P8 } Y, Lthat they can continue to have access to the incentive.
# q( A+ e! U/ _+ W+ [8 m9 o2 K; B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ p) |. C- `! a0 I+ k9 C. R. w CHow to Get Accepted into a CPA Network5 e, M1 ?! W3 `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: e+ u: L, u+ Ito start looking for networks is Offervault which lists offers and lets you compare payouts across3 f) @; z+ F/ r5 V5 r( b
different networks.0 [. W) k, |1 H6 Y/ c6 t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; H" o; K; j* r" G# I; papplication and be as specific as possible about your promotion methods. Usually some time after* R( `3 |, m" K- }4 d
receiving your application, the company will call to interview you. The phone interview is a critical( h4 ~5 t. e C3 ], V
part of the application process, and most networks will deny your application outright if they can't get
7 n' h4 C8 z# dyou on the phone.
" j4 Z% ` k- N1 v4 g9 P) ]- aOften, the person who does your phone interview will actually become your affiliate manager after0 o& ~9 n5 t: [9 w# Y( ]
you get accepted, so it's a good time to put your best food forward.' J: ]* e$ G9 U! n4 O9 o
You might not relish at the idea of someone grilling you about your internet marketing methods over
) S/ v8 b0 z, Y" H7 P( {0 rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
1 U3 S# ^* f0 B8 Z5 HWhat methods do you use to market offers?
! C; A# {" r; ^. hDo you already have a website you will be using?
' o n8 x$ R4 S7 |& Z3 d2 s* kHow much is your advertising budget?
; R D" s& z6 U2 VWhat other networks are you a member of?
& H+ t# s/ v, r+ Q- lWho are your affiliate managers at these networks?
7 Y. @* E" a/ C1 s0 G( LDo you use social media (Facebook, twitter, etc.) to market offers?) y1 M) k$ f. \, G
How much traffic can you drive?4 r/ g: u% m' B+ x0 y! E# ^/ T3 s
Do you have a personal recommendation from anyone who is already a member?- I* O' o) h% {) ]; b. |: |( M1 E' d
Once you provide satisfactory answers to these questions, the network will approve or deny your
) J N" y% e5 tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! c3 c3 _8 z; u% O- n7 R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate* i& Z- [4 }+ W9 q1 @
for the network can be helpful.
6 y1 q4 ^" E- RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 { L8 c- d W8 ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 J/ |0 h. I) h1 s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% @+ r7 ]5 G( K1 ^4 p0 [8 n: f9 \5 l
people can open a lot of doors as far as networks are concerned.* R* c* g+ S5 ^+ @" T
After You Join a CPA Network
/ ^, Z" l' O" f; _! A, l$ QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager a0 B7 E# R2 j/ u1 O$ a
and make an attempt to get to know them a little bit.' ]3 M3 D _, b( _5 k
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& i( v3 K4 @; l( P3 S9 fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 ]( d+ w8 v; g. I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 _, I( K8 }3 g& v% n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 o( \# u8 s0 b2 X7 Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 x% X$ v5 k8 c# ]8 M7 Q
email.5 @" P9 N) b( ?' O6 \% a+ W
For more helpful info about dealing with affiliate managers, check out:
. D" @. ^. U: i6 Y0 uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 k( g8 p |/ E& G Ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& o- Q0 v" l E" v B4 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' |/ b/ O4 Q8 ?9 Z/ Q/ A/ F" m
Set Up Web Hosting9 R j) o' a1 q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said: G) H9 H j# S8 k( S6 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. |3 A6 o$ R/ X2 y' W' }
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ i6 _7 T- x; c: o5 d' ?' h; n3 qwhoever else is on the same server as you.
; `! J3 @! W9 y, y8 r! h' b& bSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* }& A$ }8 @3 P
enough that the visitor can't close the window before your pop up is even shown. You have about 3! V/ d2 A5 z v* k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 k( A; I* W4 S/ b9 v9 N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
x$ M0 G2 E' }: ?8 ihouse full of roommates (hosting customers).$ _$ \) F2 m y) m' D
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 _" N* n& W+ _: Cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 V; R" S$ C$ ~- ^
fit.
1 L6 R( Y5 M: d, e8 G- {0 ESay your roommate brings home a large turkey. They will then take up more of the refrigerator than! c* U. r* S$ `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 M. I" G0 Z/ _
their food. Everyone else's food in the house has less space to take advantage of.
X) O6 E' C& @; LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 r$ x! F5 c# K0 Y6 R3 V) [& Nany type of hosting this is a bad thing, and especially while running PPV traffic.7 M. Y P2 t, b; {
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! r+ h# w2 o& p. W) t6 |* ainside the fridge to put their food, and other roommates can't come into that space. The server is+ w5 a8 F Z$ D+ D8 `* n$ ]$ M# e
partitioned, so that each customer can only use a specific amount of resources at any given time.$ L- R" T9 j: C* O
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# E, P2 X: M) o
belong to you and no one else can use up those resources. This makes it possible to serve much more* F5 L2 ?: h+ `( Y" `
traffic, faster.
9 t7 V% |4 q# g7 Q( a! uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" T! n: a& D K% K; WAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ i9 D6 E$ t0 T" G2 W4 l; @7 c9 Ghere:
6 X* s/ i* S0 ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' b) P+ z" i* k) s) M/ u' K* b
VPS&highlight=hosting" y% c8 f& p3 n6 {
Dedicated-Hosting-vs Shared-Hosting* [2 s* f- H# ] M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: h/ V' [2 }/ G- ^+ u* jHosting...Your-thoughts, z2 [2 k# Y2 D# e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 F x" {$ M* S1 J# s
Hosting Providers for PPV
7 F, V0 @; n7 }% GBeyond Hosting1 _ N+ d, d" W# J
http://beyondhosting.net// S/ R8 |. O, h5 d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 W* r( | T+ B% t& Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" y" q! G; k1 G4 {" C2 cdirect linking with PPV. Also, these guys provide great support.
2 V, H5 F. C+ S' N+ SProsper202 Optimized Hosting
( f5 o) q2 s2 H* l3 y1 ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 F1 H6 ?0 [4 r3 z9 _+ |
CPVLab Optimized Hosting3 M6 D. `2 v1 `- F0 J
http://beyondhosting.net/CPVLab-Hosting/$ W# K) ?- T7 E6 M+ Q/ r% X
Domain Names for PPV3 ^/ h. ~% a6 W: k
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 e3 n9 y3 W1 i+ d1 `% k
where you're going to host your tracking software and your landing pages if you decide to make them.
. W4 l, P0 y# S0 ?& mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% k+ W% H: u8 Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 X6 A. N& V. b4 [ Y, d+ k' o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: e, B, d; R7 B
term or build a whole website.- n4 Q E* U8 ~! `8 S. K/ }
After you buy hosting, a domain and get those all attached to each other, the next step is to install
- b3 b- n5 H! _, P v8 _2 a @9 ]tracking software on your domain. This is really important, because it is necessary to track your: x! r$ G0 t$ F, p
conversions down to keyword level so that you can optimize your campaigns. Without proper5 d& o9 D+ z! W' @) H+ z
tracking, it is impossible to know what is working and what isn't.7 b- u o' r* M% }5 E
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' }# h9 t$ w: Y" Z2 V( x3 Sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& H9 A8 e* Z1 I4 L, }3 O* r! V% n$ bProsper202
- Q' H6 d! v1 @( [1 ?http://prosper.tracking202.com/apps/1 s. x* o/ f( z- w2 Z
CPV Lab8 G1 w( o+ o' ]% ^$ }1 C' o( {- p
http://cpvlab.com/
; o! ^% F4 M8 a8 I" v' MCPVLab Help Videos {) d- k) D! K' |* j" Z8 E
http://ppvlab.com/oweiw/oiurw/vdm.htm1 r6 H# {3 l; x& ]2 l. A- @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 d4 F3 y# N$ `& Jindustry standard.* j/ r9 |% D# }2 ?4 Q6 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. n! y& T! n6 C* s
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 A: W6 z t' I; ^. Q# L8 w
good support if you have problems with your installation." Z1 {3 o( n7 j6 J9 Y& y# A1 L
Tracking 2026 R. g7 C5 b! h* k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; ^% Z) ~; C7 M! B
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 D9 b2 m& U' U1 H* Aarea.
% v* u, c* P+ t9 W @3 jIf you choose this option, keep in mind that your tracking software, one of the most important parts of1 Z S9 {! b* Y5 s) |& f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# ]7 L$ C2 O) y. a8 ^0 O( u
interface, and their hosting., d3 E! L O: A" |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, D6 Q8 E# K; ?and targets which you are bidding on. Leaving this up to chance in order to save money could
5 o) R u/ q/ Z* Epotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 r8 ?) [3 M( t& p8 x. s
were using.
" I6 D$ K" a6 k9 M- K' p# GChoose An Offer
% o$ w+ V3 f2 T! SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& K0 j. P3 S+ h# j
Lesson on Offer Selection
. B3 n8 n7 H: @8 ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ l; D8 v% X W0 aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' \0 U7 K- G* g. u6 hTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' }% D9 M( s- Z, {8 ALeadImpact as the traffic source.% w! i+ A7 O. Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 }6 a+ q% g9 c6 ]6 ^, K3 X7 lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 R, p9 F u7 Xcampaign.; m8 v1 n! C+ i7 m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ S5 B1 v$ J' C( K9 cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 \0 u4 U3 c0 P* m6 e0 H5 Wthat all traffic is accepted.
; Q9 ]* e2 \0 w$ z. r, O8 e2 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 \2 V" p2 i) k+ ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 i3 g, K) K! I; ~* }get creatives like banners or images specifically for the offer.8 o' K. O- j& c) ?" k# w& l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: E; O0 O8 Y/ o9 A7 {% z7 E* j
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 D- f% u; O- Z3 t' `- @; `. G
track my keywords. Without doing this, it isn't possible to see what's converting.
: d, ?' Z, M) dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 f/ g) m6 v! @4 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% h! s7 [' D% nIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ W6 V9 D& P+ Z7 A
bottom of the page:% \3 Y9 Q8 O a, q R. [1 Q9 k/ X M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.% {0 `( s) L9 A2 f% E* ]2 e
Click on the offer → pixels → Add a new pixel and this comes up:
" ~" @0 G U2 _0 X) `Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 L/ Z J$ {2 J/ F1 I$ A9 {from your software into the box that says 'Enter URL of image to load'.( {+ Y. \5 `3 i) }
Once you do this, it should look like this:; Q; L- \2 P: I6 w! v i# Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ b; _# `0 H4 I. s1 |/ `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: z3 y7 y5 N# C3 b
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, e5 g) f9 n) u! N8 vProsper or CPVLab.' F$ v0 K2 P4 e5 U+ o
+ [/ Z; }$ I; Q
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