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PPV GUIDE [PPV新手入门][28页]
( P1 g! p! V# Z1 \3 K' T详细的请下载电子书！: S1 b+ j) i5 F4 {$ k1 _
- V# `" L: M3 F! G3 _( B4 u
j Z2 G v/ V/ [, v' g5 W1 fNewbie Guide
! p: N7 X/ z7 [; A$ `PPVPlaybook.com
2 R) M$ y6 V/ ]" iTracy Shaffer: u4 s, E) J$ A x* e4 z5 M5 N
David Ford
1 m/ i# \5 X7 R) v, Y1 S" l! U! l2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% X6 b1 o: N2 {9 ^/ R. E7 H( k* v
Getting Your Mind Right to Start Affiliate Marketing
! j. Z' o2 V3 U. C* F6 `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' [) ~" U5 t, G3 k3 K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: }9 l) m- ^6 x3 @' zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( _7 w% w& n& G' M5 R8 k2 L$ U
with any success, these claims are laughable and far from the truth.1 B5 G/ T$ l: x
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# D$ ^' b. G b1 d2 c z1 \
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 W2 O4 H5 M4 j+ ]2 c6 ~
the ability for a marketer to be a one person shop and make an incredible amount of money with low; L5 R Y2 t: f, Y$ t( O
overhead.* c6 U: J, X/ h0 s4 {
The winners in this business are the ones with persistence when nothing works, who know there's! n6 d' C" H& |1 k7 ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. O# u2 i8 c3 A8 j. }6 f/ DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can3 I! N/ F: Y* G. r- J0 A1 h
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- s% | ]- E% d1 D7 U3 z8 cMost of these things happen suddenly and without warning, and they all contribute to the amazing9 k# Q/ V0 e ~: N2 z) B2 `
learning experience available to anyone with a few hundred bucks and the ability to open an) Z7 e# \( f4 K8 G+ V- ?* l/ C; l
advertising account.
- }+ I7 M a! c2 M' a0 J8 Q4 oYour competitors are willing to work at this around the clock. This isn't a push button, instant business' C/ J# b* i+ J( K( |& Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% G# J2 F* @* _! Y! f4 L
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: X6 s: f) c* ^trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 J- x) e' |* J3 _8 u0 l
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 Q7 @4 t$ t* ^+ k% G) F2 D. B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ w$ t/ Y! L) d( c
started building.
G6 O5 z# `: x5 C- I- UThings you need to get started:# T( q3 _- \( I# c& e7 c/ F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& u2 V8 \. s- `9 {7 ] R8 V7 z$ ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 w3 ^0 F7 v1 i# p4 |; j" I
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 {8 n. x3 l. L3 W6 t' V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ | F1 j+ N& k+ x/ h% _, ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 c5 H4 T L/ c0 s) @; P& F3 X, {
with PPV.! D- Z* q0 Q1 p3 u! z3 z/ ~
Basic Getting Started Definitions2 ?# P! C$ i) j1 [. B9 L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 S R& j6 {/ Y2 D1 F, u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 L5 B, Z$ c: @* I1 H! l9 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! O+ @# F2 ]$ i4 b9 ] U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 Z8 n: T: P+ `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ @- z0 i8 T' wreceives a commission on that product. An example would be the Amazon.com Associates program,
% `! o8 q/ C) _. ^5 kComission Junction or Clickbank.
; y8 g2 x" g) Z. FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 q9 S. z6 I' g3 D! y3 ~: j& Pan action like filling out a form, submitting their email address, signing up for a service or sometimes, B) v7 T+ _; P @
buying a product. An example would be Ads4Dough or Neverblue.# c2 k* `& O1 p6 Z$ L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" ^" Y4 V; `$ ]7 `0 h" X
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 f' I1 \) F& s& j* n8 R) x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% h5 Z2 T, a5 J+ o0 Uright from the start can really help you.9 Y& h3 P/ ]" H/ O+ M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& c. h$ w0 K) S9 w/ _, Z- i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
o; z. L: s7 J" X: o8 h* oview, starting anywhere from .01 or .015.. l) U! W& q8 Q( ?) u
In order to use this type of internet traffic, the affiliate can sign up with a number of different- m- G! h9 I, X$ u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 g! i: q4 J4 M% U
MediaTraffic, and AdOn Network.
: c) l! _) j, L( [- \Don't popups get blocked by pop blocker software?! E9 I- x Q3 {: o1 z
No. Popups are served in a new browser window as if the visitor had opened the new window9 U) I- J/ Q5 ]9 f5 T
themselves.5 E" c5 _. `2 \8 \) x0 v
How many popups get served to the visitor?
T% o4 M* p3 u( {The number of popups served varies depending on the PPV network. Some pop more frequently1 K( l2 z6 E( T' W7 X! u5 B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by K- n( z- w7 d( E2 @5 X
serving this kind of advertising, so they have to toe the line between keeping their software0 b/ U4 t% d7 `) a& B+ I) V
downloaded and still making a profit.4 T* b$ I% B6 v8 x3 d$ d
Isn't this type of software bad? Why would anyone keep it on their computer?5 z( Q/ Q/ L' d; G* h( U! m3 s. |
No, this type of software doesn't harm the user's computer.( e8 k& @, K! I$ J8 Q. N2 M0 j
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ B3 R3 n! b# t8 ?* U" a6 wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so! y6 m( [% Q6 O
that they can continue to have access to the incentive.- N' X6 t. E0 P2 P) d; R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" c- l- q7 x3 v/ L/ z" }# w% i: ?How to Get Accepted into a CPA Network
$ p. K0 j; W' @ ?: n+ r0 aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 a& a1 i8 n4 X, K1 s" N; oto start looking for networks is Offervault which lists offers and lets you compare payouts across O3 H: m0 f% S- P( I% I4 @$ u
different networks.
; q# M9 p/ |6 N% {) H( }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ E, i: X" `' e% B2 U Wapplication and be as specific as possible about your promotion methods. Usually some time after3 l) r7 t0 ^4 N) i
receiving your application, the company will call to interview you. The phone interview is a critical) E& T0 D) K. q
part of the application process, and most networks will deny your application outright if they can't get
- Y" m" K& B4 H) C9 P W# _8 Iyou on the phone.2 v* I) I* q3 w1 m6 u$ E
Often, the person who does your phone interview will actually become your affiliate manager after
& P1 ?/ k* m( ^ h3 Lyou get accepted, so it's a good time to put your best food forward.6 K3 p% }2 g. f- r# P
You might not relish at the idea of someone grilling you about your internet marketing methods over$ f; S L6 ^# X* w- d6 q
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ P$ W( [; G |+ g# C& |
What methods do you use to market offers?2 p/ @. r; r/ M
Do you already have a website you will be using?3 p; t2 j7 `$ X5 ]6 m h" V; I
How much is your advertising budget?
# s7 K t: ^1 g3 GWhat other networks are you a member of?
$ f K+ s/ i8 k% GWho are your affiliate managers at these networks?$ ]3 L1 X: i0 E. t* z! Y0 n* \! ^
Do you use social media (Facebook, twitter, etc.) to market offers?
6 T7 m% E( ~+ t1 H& r+ ^ y$ M mHow much traffic can you drive?. q1 ]" E. p, j- X
Do you have a personal recommendation from anyone who is already a member?9 }* D) r$ ^( P1 G# f1 T9 o* s+ m
Once you provide satisfactory answers to these questions, the network will approve or deny your
. T( m( k: I, O( S* q" u, napplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 h1 p, ` C y l) A* \4 k$ \persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 r" i K0 H6 N8 o
for the network can be helpful.
+ |4 g! v: m! N& W# MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ }' ]! j N8 _2 ~Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 m0 L- N4 {# H9 w% ?owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" x2 d, e9 q5 ~7 M, B! Y) S T
people can open a lot of doors as far as networks are concerned.
' n4 [0 x8 `1 Y/ L9 G7 S6 z+ A0 m. @After You Join a CPA Network
3 T. t1 | \ C6 NOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; M+ q; m; e% W- i$ M- |and make an attempt to get to know them a little bit.
, P2 [7 c2 q0 l9 }Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; [$ G+ z6 O# b1 |3 U
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( _% c5 d1 j5 Q0 M. F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ d0 k) ~9 d9 c, c. a6 C9 J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 i. I L- m& Q1 Hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) X- w/ T/ u2 w- [email. g( g) q9 V% ?, p& I' o- @
For more helpful info about dealing with affiliate managers, check out:
* P7 c7 H7 K% q: K4 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 ]9 n5 p+ \- i6 a% `# hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 Z( e8 z) F1 v* w8 d' L1 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! E4 u& n* f. Z* \0 ^5 USet Up Web Hosting" Y( K! d) c% Y O5 k
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" n F3 h8 C T4 `& H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 V% R U8 E8 Q. ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 \9 x9 N3 D8 ]) N0 M5 _" _ l7 [& W5 y
whoever else is on the same server as you.: q) B2 c" B/ U
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! A& d; n7 y0 s( m4 ] zenough that the visitor can't close the window before your pop up is even shown. You have about 3
* E$ ?) h3 A- U7 X# v: ^ \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! H+ g7 i1 y9 z: k5 A+ f# \- _: l. X f
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 q! I) [( B7 m( j0 [- h* f; d7 qhouse full of roommates (hosting customers).6 g9 v. ?* t$ _
In shared hosting, this is like having roommates where everyone has no specific designated area inside
# N& J0 r3 E# r- K+ x' [; Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; j' v* d2 U. r- _fit.8 [+ M0 c- U1 o
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) e- Z4 J' P5 R* ~1 @, jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ s8 U7 Z4 q$ k8 s1 z+ }# [their food. Everyone else's food in the house has less space to take advantage of.: \) K7 c! F6 d& A
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 M9 h9 s4 m: h1 y- ?: Cany type of hosting this is a bad thing, and especially while running PPV traffic.
" T2 g* V/ x) N' c) d! AIn the case of a virtual private server (VPS), everyone in the house has their own designated space
% m+ @, K; Y M$ C+ A) |inside the fridge to put their food, and other roommates can't come into that space. The server is
2 ?5 e$ \% w5 f: |partitioned, so that each customer can only use a specific amount of resources at any given time.# U# U$ }/ i0 G$ D2 r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 y9 T( |7 C# N( E( w) e* H* j
belong to you and no one else can use up those resources. This makes it possible to serve much more
/ Z# j0 V3 T G! ntraffic, faster., N5 m0 _- e. y5 l; `( E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 A) H7 I9 X" u
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ \; A- S0 f, U- X/ y
here:, z% ?" U0 Y/ {
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 v3 E' N' N) a/ _- Q6 V0 d# `VPS&highlight=hosting
! o* M, o5 r- M% qDedicated-Hosting-vs Shared-Hosting
8 T' ^* P: `& w. s& L {" Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; z) `' h. c0 A) A9 e% I
Hosting...Your-thoughts) U7 K0 U+ ]- j8 S% A" Q* E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ k. b$ W$ Y5 h2 }9 I+ {5 q
Hosting Providers for PPV
* D w9 I/ S4 l6 wBeyond Hosting
: s* I2 w2 s0 }) ?http://beyondhosting.net/
! K' A+ O# r d# ~6 BWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" _$ n! g' f# _7 u: Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* K* T1 A) M9 t$ Z7 o! hdirect linking with PPV. Also, these guys provide great support.
8 q1 L+ t) R4 H6 oProsper202 Optimized Hosting
+ E* J( g+ a4 e: phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 i; i% R: ^: Q4 [) E( BCPVLab Optimized Hosting
2 I* B8 |. G: E1 q; R* z6 T vhttp://beyondhosting.net/CPVLab-Hosting/9 G' i: W$ t s- H& d- q
Domain Names for PPV% H4 m0 f, c# |% A
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 _- M4 u4 G( c1 {+ p1 ]# u
where you're going to host your tracking software and your landing pages if you decide to make them.
& j7 j7 E2 { ?5 l3 Q% N, F8 ROftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% Y8 X3 i/ v& u2 g5 N' Q) v0 Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 |9 z, \+ f j# N1 c6 T' U" D; C9 m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 w' o' `" Q, Q, v! R8 D
term or build a whole website.
' E( s( U% N# L8 }' ]After you buy hosting, a domain and get those all attached to each other, the next step is to install8 y6 N0 [" w2 T/ u- ^. S
tracking software on your domain. This is really important, because it is necessary to track your
4 ?6 c; X7 t9 o% W% d! G8 x, S, oconversions down to keyword level so that you can optimize your campaigns. Without proper
9 `7 {2 {* L6 B% @ Z: `$ L, I0 l! W5 |5 Qtracking, it is impossible to know what is working and what isn't.
$ \4 y& G+ M7 D2 J( XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" y% d- H" Q O4 j+ tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& e7 u0 [* R. M" b& x
Prosper202
1 `+ I! o& K; {% I2 u2 yhttp://prosper.tracking202.com/apps/
V) r( I+ G8 ^. m8 F5 Z. BCPV Lab- I' g2 T, \& Q" {( F: w
http://cpvlab.com/
) B* L; a6 z) a# I# P# r1 bCPVLab Help Videos# W- p) z8 w% C2 b/ X/ ?8 I
http://ppvlab.com/oweiw/oiurw/vdm.htm( I9 P) |6 L! D6 I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an, o$ T( D" b' s- ? |
industry standard.
* T: Y( U4 P# {& ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 R* M" l, L+ L2 U, g
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; T* }+ I* C4 K7 Y0 T3 [good support if you have problems with your installation.5 k, j: b% u" Y
Tracking 202+ |* w2 I w) {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 e' H8 S5 P; B- ? }6 rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; n) S- r+ c7 ~, C0 Farea.
) Q2 x8 D$ d1 Q( K) k( jIf you choose this option, keep in mind that your tracking software, one of the most important parts of
m2 P" p& ~8 o A+ c5 \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 V$ M$ |) ]; W5 N4 E2 ]) k
interface, and their hosting.+ `9 H w% g, W* _6 B; i! `$ ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 e& E+ u* T; k% p, g: oand targets which you are bidding on. Leaving this up to chance in order to save money could
9 W Y6 u- B' H! O& F3 Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you; k! i! i6 p6 _
were using.- h" V: d5 L* ]; i2 i0 N5 V
Choose An Offer7 }7 N; C: d( `5 d' B" L9 l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 N8 L2 H0 w8 n" l N% JLesson on Offer Selection7 b7 h. n7 K- [- C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
& X9 M' ^1 S/ a/ ^3 LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, |# Z P) f- R& z% U8 D3 [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
K7 v" h, u1 A. ]( DLeadImpact as the traffic source.) P3 ^9 ~- ]0 w3 V4 f8 F; {
Now the best way to learn how to put all of this together is to just get started. For some variation in
, ^4 d1 u# j" {* ] w# I2 k8 Gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 a5 @7 J4 @9 H6 ?" t1 Z8 q
campaign.
4 s( V; e- m. k5 F! rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( F! p4 q. k7 G% X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 C% c+ l9 z+ i+ L: P; y7 Qthat all traffic is accepted.
6 D# {- L3 x& HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. F( l/ d- b- W- h' f4 SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; {5 r( H) m, }* Y7 c0 Tget creatives like banners or images specifically for the offer.; d+ L5 u0 H1 v# B! e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 c! g6 @& q1 C- V8 U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 L. a: J- \7 U8 R' J6 `track my keywords. Without doing this, it isn't possible to see what's converting.
+ y+ T6 n. V- r2 \In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 y9 v' z' |/ x9 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% c: g- i7 q* iIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 k3 O! w3 Z, y" f$ E7 E Jbottom of the page:* }; O% g# O$ K- ]) J9 K
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! \/ q* K7 y3 o/ b" }2 N8 ]
Click on the offer → pixels → Add a new pixel and this comes up:
, W! s- `' D8 l! {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# i3 \. L c2 `& W1 R7 U' v& Efrom your software into the box that says 'Enter URL of image to load'.1 h' t% G! u- R4 G* [0 c
Once you do this, it should look like this:
# L% @+ z) H: T/ y1 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 G3 B v7 y) m4 c4 a. Q8 H* h8 w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 F3 R5 m8 u1 `* {: P! O& }0 z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ L0 f' p2 P& P" iProsper or CPVLab.
T# C0 j# O4 P+ K) g
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