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PPV GUIDE [PPV新手入门][28页]* E3 v! v r. r9 d7 Z
详细的请下载电子书！( y; r$ I; r' b" K
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Newbie Guide
2 d2 d. _# X8 t- Y( }PPVPlaybook.com
. R! b% k$ M+ I4 ~Tracy Shaffer
6 E4 l/ h" \+ w9 z4 |9 p7 GDavid Ford1 Q+ t0 L% o& ~, I' W3 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) M; }. ]1 D6 o) Z+ y6 _4 L
Getting Your Mind Right to Start Affiliate Marketing
! y# M" ]7 @7 U1 \( y' xThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ G+ r( `# E/ p: R: \/ h7 c9 ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: |% q* o% I. l& Z3 w5 d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* G6 S, u7 ?, M! ?' Wwith any success, these claims are laughable and far from the truth.
6 @& H( B9 h1 _( `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 L8 C2 i: c, t. v% `, Q
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 T0 B& `: X( ]$ E
the ability for a marketer to be a one person shop and make an incredible amount of money with low* w8 H& |' h- u+ E) E
overhead.
9 G- u* r* d" {; dThe winners in this business are the ones with persistence when nothing works, who know there's
# f" q4 Z2 z7 {6 Y$ e1 L5 u- kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% z, j5 S4 ? d8 p2 zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 p& [4 {$ U. R, _# i8 zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." E) e @# h6 J- P
Most of these things happen suddenly and without warning, and they all contribute to the amazing+ H" d7 x* Y) N. Q7 v
learning experience available to anyone with a few hundred bucks and the ability to open an, @' A( j5 |2 _3 ?9 P
advertising account.
* `2 p. L. v% ?' Q! v7 vYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! W0 O7 b) y# V$ v; swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ g0 d* {+ k! F O H
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ a/ ?3 b, A& o9 r- x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# ~ {) m6 o/ T* i; a6 M
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- K- g2 \* K% ~+ fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 ^0 z% p* y+ s* Y# e3 Y" W( [3 rstarted building.
8 j0 o$ u: b/ L7 j8 NThings you need to get started:
/ S3 b% `8 ~0 y! O2 n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), Z5 ^% }( _: N) _0 F
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! L) H2 x+ S# R/ n1 C4 V7 r3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& ^' A3 f" w3 b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, s6 o2 `7 W. i( f" OThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 d& r& u3 _/ ~
with PPV.
, Z% D; R6 S% d) ]% _/ ?Basic Getting Started Definitions `8 W1 I$ h* N# n) p& T6 f9 t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% T5 ^; \' e4 c0 W$ Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 |+ t3 e" M7 u. C, U9 [ S+ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 d6 c& Y5 |3 h3 d6 J [% ?: U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 e/ D3 _% `% F% _5 J
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ X2 L& O9 }/ L9 N Q' i; Rreceives a commission on that product. An example would be the Amazon.com Associates program,6 [, U' H1 Z' N; O8 h Z5 T: x( q7 a
Comission Junction or Clickbank.
2 \6 S2 d2 d+ }" f& ^Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( Y4 v% s/ `6 z, J
an action like filling out a form, submitting their email address, signing up for a service or sometimes
u2 W9 T! G) `" [4 gbuying a product. An example would be Ads4Dough or Neverblue.
) S2 @2 ~, K8 X4 c, r: RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: |6 R" R6 F* X. b: D+ Z4 Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; X. D* x3 @+ Y5 c0 D5 b- irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ B5 A5 O% x, x# xright from the start can really help you.
% u4 k: L5 E: D0 a/ T1 sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& U2 z& o7 y/ Y) Y5 |) c9 ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) B5 L& c% u: d0 Kview, starting anywhere from .01 or .015.
2 C/ T: w5 X# f, p/ ?; t' aIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 ^3 k8 O" O& j5 i6 n- A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* w! x- T2 r" d: [- j' i
MediaTraffic, and AdOn Network.# F0 h& c; X1 C/ ~1 M
Don't popups get blocked by pop blocker software?
2 Q# |% A$ a+ q0 g! z0 [No. Popups are served in a new browser window as if the visitor had opened the new window
; `4 l/ ]" w3 N# n8 q7 H3 d1 fthemselves., g3 W& g3 P& u& V- W
How many popups get served to the visitor?
# N! B- o2 I" N/ q0 ~The number of popups served varies depending on the PPV network. Some pop more frequently
# |' o) k( M% `, Y3 v `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& D% I- S" `4 P3 pserving this kind of advertising, so they have to toe the line between keeping their software% s R# |* \ |) ^' G( @
downloaded and still making a profit.' h% k9 J- H1 p- h
Isn't this type of software bad? Why would anyone keep it on their computer?
( B( _+ g2 J. u3 nNo, this type of software doesn't harm the user's computer.& A4 Y8 y ?3 H8 v# B9 p
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' x; H6 Y- e2 T! V
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 w. d. W4 K2 ]5 A+ z; F! _0 D
that they can continue to have access to the incentive.
* j/ t6 W$ P" f0 ^& o3 S- R5 V/ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ w' L8 L5 _# D& X+ SHow to Get Accepted into a CPA Network
9 R8 \1 Q; r$ W8 b0 E3 oIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. Q! o3 c8 B' w% k9 \: yto start looking for networks is Offervault which lists offers and lets you compare payouts across' c& p6 M+ M1 `$ w$ {
different networks.
% G. q. A G; K+ \5 L) `Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 V7 C. j; F2 o; t$ z0 S, [' `( lapplication and be as specific as possible about your promotion methods. Usually some time after, S& M7 d, K) R0 a
receiving your application, the company will call to interview you. The phone interview is a critical
# w7 q4 s" ?8 g; y+ W. `% P6 tpart of the application process, and most networks will deny your application outright if they can't get
! a8 }, z& C- f0 }7 p5 x/ ?you on the phone.! ]0 r5 D: I- Q0 h9 h0 ~" U/ e; i: t' y
Often, the person who does your phone interview will actually become your affiliate manager after
* }' Z4 a9 B& Y& Q4 P- kyou get accepted, so it's a good time to put your best food forward.3 z1 b1 o# Z, X G ~
You might not relish at the idea of someone grilling you about your internet marketing methods over" O! C) \6 o& B- e; W$ e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% K" L0 o+ t {+ U( z# g: d, gWhat methods do you use to market offers?
) D9 ?+ M6 _* }1 L; t3 jDo you already have a website you will be using?8 w8 N+ b; M4 V5 y) d, N& |) J" g+ ]
How much is your advertising budget?
! _- q/ T5 Y3 c5 }- z( bWhat other networks are you a member of?
/ L' X! K7 s+ f$ f( S: d/ rWho are your affiliate managers at these networks?; {, M5 r3 f4 \9 N1 @
Do you use social media (Facebook, twitter, etc.) to market offers?1 R$ ~# \1 P+ F4 x/ ^6 ~* i$ V. Q
How much traffic can you drive?- j$ \; Y7 w0 R2 s: n1 k
Do you have a personal recommendation from anyone who is already a member?
# V& [ K& C8 y( }* R* P% rOnce you provide satisfactory answers to these questions, the network will approve or deny your
( W" b1 Q& I% Vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ A+ Q9 N% R- N. k* a: [5 M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. o- _3 U' o8 ]$ J+ G* ?. Gfor the network can be helpful.$ U* w3 Q3 t9 P" a* E- M9 Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" G" Z: L' P3 s% b) gSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 s V) S1 V) W! s) R9 q* K _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
F6 U2 N5 A$ ^& \$ o, n8 m2 Dpeople can open a lot of doors as far as networks are concerned.
) @( [; u9 _7 y; T: m3 KAfter You Join a CPA Network
; x' x, V$ }0 d( HOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- O' u2 |5 ?/ d; z! M
and make an attempt to get to know them a little bit.! [0 L% M9 M. F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) n/ R% m. ?8 Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 [) \( J$ K8 y1 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* x. d* }5 {" }# X7 ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 k6 J" W- {8 E! Y$ ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 c$ `) h1 o% L- w& @2 Pemail.
% X& J( W& Q/ u& y5 C1 |& _; N' @ NFor more helpful info about dealing with affiliate managers, check out:
# L& f% U1 l/ Z. z3 W! Z3 C! }2 t+ Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 G* B' F, N) c4 Y0 Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ Y% ^0 o: q# m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 {9 Z- A' `4 ~% t: {Set Up Web Hosting9 @8 t( G8 j( B8 x& S! C1 b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ A6 ^# q; _2 @* f& R7 Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 B5 o' l5 p- x8 }7 W: shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! z/ k" S: [% q" i( nwhoever else is on the same server as you.. @; I. O" v! F; h y3 t3 \
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 x9 Y( w Q' A/ _# C/ U& g3 q! g: ^enough that the visitor can't close the window before your pop up is even shown. You have about 3- v j+ g" i* K2 U( u0 R2 \% I6 u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 y; m S" R( L {/ w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: F8 d- o6 a3 B, @* o0 k
house full of roommates (hosting customers).( @+ |" U8 O% J2 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 ]# O/ q4 P* u8 V* u$ d# g# w+ I4 hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will' g: x( i' o1 I" h5 h2 ]: Y
fit.
4 T7 w( p' H% o3 t8 G- t7 B* qSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ m. f5 ^9 k5 J5 D. T5 g2 ], Pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& x$ e$ m# t# B0 gtheir food. Everyone else's food in the house has less space to take advantage of.2 w h/ G0 n* ~; C0 s8 w1 U4 s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 A: e$ P; ]; K) Cany type of hosting this is a bad thing, and especially while running PPV traffic.
4 C! G; [7 ~1 Q& PIn the case of a virtual private server (VPS), everyone in the house has their own designated space
8 f. e. t9 O0 c( n/ [& Hinside the fridge to put their food, and other roommates can't come into that space. The server is
5 ^ O& a+ y; P, `7 Ipartitioned, so that each customer can only use a specific amount of resources at any given time.0 p8 u) f% G( p( C' g! C/ ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ w1 L# h; q D5 a9 r& Abelong to you and no one else can use up those resources. This makes it possible to serve much more
2 Q8 Q1 M: |; dtraffic, faster.2 T( A4 _' D+ [: k* q! s
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. j! F; h: x, d! N. C: YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 u7 `2 Z: C" G" [1 Q/ v; u
here:! F& n2 \3 k' [0 f/ U. r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 }& \1 I' L- y& S% }& C, }2 ~VPS&highlight=hosting
7 G* q( v) p6 I- eDedicated-Hosting-vs Shared-Hosting
2 p1 `6 z: m- l# K! Mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# U, J! v; Z% l# e- b
Hosting...Your-thoughts A6 V0 p+ C& ~6 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 N/ @4 @$ g" Y; b# r' GHosting Providers for PPV
9 E0 p" y( e: U |, ]% _Beyond Hosting
% X/ K- E/ t% D& C* @3 _http://beyondhosting.net/- }: o" o% E5 Y V J
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 Y; {, F% O C+ R; @8 M
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 ]$ R+ Y! z1 G: h7 B2 Ndirect linking with PPV. Also, these guys provide great support.3 M1 P+ s& Z F, ~$ g- R) j
Prosper202 Optimized Hosting$ j5 X$ L D6 B5 n! \ l! w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! x a$ s! f6 V
CPVLab Optimized Hosting
! g- x+ j+ r# s0 m1 ohttp://beyondhosting.net/CPVLab-Hosting/
& c, K9 Q, i6 J) u2 P, I0 \Domain Names for PPV9 s3 \- a: S/ j0 T3 ?, y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ T9 J5 {1 @9 Y0 f( W% Awhere you're going to host your tracking software and your landing pages if you decide to make them.
# x2 Q+ r% r/ h- yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 V7 o7 S8 P! b2 l* |# M4 V Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
) V4 Y; j* M0 o) s1 U( f- O, q, w6 U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( Y1 k9 s! o7 ]; a- N$ lterm or build a whole website.- y' k- f' G1 D7 j3 v* Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 R, r+ D& A. N1 H" mtracking software on your domain. This is really important, because it is necessary to track your
5 o; L, t0 a2 q, V Aconversions down to keyword level so that you can optimize your campaigns. Without proper1 }# C* V, ~0 y2 O
tracking, it is impossible to know what is working and what isn't.4 V* R* V2 |: C1 E& b3 v' R( `0 m
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* S5 l9 u* B& L X5 g. J% X0 _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, ?, v2 j6 \( w! Y+ S$ j% qProsper202
~& a7 T1 b' X! ]0 w0 phttp://prosper.tracking202.com/apps/' k4 e) e9 k" ^; N" {1 q
CPV Lab
2 c u3 l' H$ l9 A3 O5 |2 khttp://cpvlab.com/, J1 X( B% h. A% N7 q
CPVLab Help Videos
0 }8 K0 l& u4 F) K: y5 Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm# M1 A) b( Z9 Z# }
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& m3 ?- X ^! j5 _" ?, G
industry standard.
5 I: @, D8 q/ e, \& l! O' f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) v/ d: z0 G1 l; C" R0 PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 }2 G" N' |0 R ]9 Egood support if you have problems with your installation.' V& [, v2 w+ N* I) \
Tracking 202
L* m, z) o% Z( yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your; y" j8 T* ] t1 H9 v5 g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) A, k4 Y/ `0 x/ `( E- Xarea.
; t) u; X+ N+ Q. U' TIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- K! m* Q1 T9 }" p; uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 a: e9 R5 ^' M% y2 K8 z' t; y
interface, and their hosting.
% w( K" V: C z4 kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 e5 c- Y) ?' M* q+ h" pand targets which you are bidding on. Leaving this up to chance in order to save money could# q2 `! }+ |& o4 F6 |; G R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you5 |+ H) S" F d
were using.
# M* z* t) n: N2 I1 ~Choose An Offer+ q `1 F4 X; j! l9 `
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% o. F; y* C0 k. u' N7 E
Lesson on Offer Selection
- c) {. F2 S/ r8 @http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 d3 B3 c2 X6 R6 U2 A9 P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* f& H6 T+ A( J @. F1 bTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 Y1 i$ Q2 ^, \
LeadImpact as the traffic source.
# l$ Z0 _# O L- A$ ^( XNow the best way to learn how to put all of this together is to just get started. For some variation in
( D. C7 m# ~. l! j, z$ I, vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, z- ~8 @6 j$ u, R
campaign.& q! M; K2 T" h, C! G2 R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 U/ {/ ]* c( u# v- ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 ?, @ Q" e5 G# l' B! Z% [/ ^
that all traffic is accepted.
8 p( j% U! o* w5 |2 P. W: o/ kFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 b& j- ]' G- ?' p$ H' R- u3 `) X3 _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( c2 }$ B# ]3 |; h1 M
get creatives like banners or images specifically for the offer., l6 b% I( s' _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 V' L) L% O$ iBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 z) G/ R8 g& \2 f. _track my keywords. Without doing this, it isn't possible to see what's converting., M& q% M$ w2 c) ?0 i; _# I9 P
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& v" z$ Q5 Y- J8 [* [0 G" e3 G8 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 o" @" \% e% h9 V- w0 ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: G* h% q1 ^6 x0 c. Qbottom of the page:7 _1 G5 U" o7 `( l, R
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, A$ h1 g% g! aClick on the offer → pixels → Add a new pixel and this comes up:& E9 m; \! f/ x2 p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. V- V5 ~( g9 c5 a$ ?2 \from your software into the box that says 'Enter URL of image to load'.
! `, ?+ |. R. C+ \Once you do this, it should look like this:
# U, R8 \2 D/ I( {; m' t$ V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% Z) {9 {7 c$ |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% ^9 s H5 K' b# xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ N# N, m, ?7 z) R2 rProsper or CPVLab.
+ y. D: R, D/ T+ ?/ I
" Q. F: r; B2 p: v# a |
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