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PPV GUIDE [PPV新手入门][28页]
* g J7 R/ d) j0 L2 a5 y o6 I详细的请下载电子书！
+ W' ~4 F; |5 f+ w& s: V* S r3 e( C5 \
' v9 U# D7 E: f/ U- A* z" h
Newbie Guide* Q) N% s! X! {; [1 Z ]2 N
PPVPlaybook.com
7 {' X5 _/ N" R! G" P9 X, z1 hTracy Shaffer+ g# C$ |. x- f' g
David Ford
+ [, f8 b7 r7 j( ]3 s) t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ u4 p/ D* E, e _
Getting Your Mind Right to Start Affiliate Marketing6 q& i3 F" E9 K4 J$ x7 F% l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! g3 n0 D8 y( c+ b$ p ?6 dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 Z4 T' |- x9 q$ [8 m( K$ F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" Q1 F/ i6 z8 B7 u" twith any success, these claims are laughable and far from the truth.% v- n# v" p8 b& z$ }5 y5 t6 ` j7 }
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. T+ y& z, f7 ^' W$ n" Gflow management. The main benefits are the low barrier to entry compared to other businesses, and
& Y7 W: }3 r; b T8 @the ability for a marketer to be a one person shop and make an incredible amount of money with low
, N8 t! Z0 g% N6 ]6 [ x+ _0 Coverhead.0 w& u$ Z( d$ ~8 t
The winners in this business are the ones with persistence when nothing works, who know there's# i. y2 h- p2 \7 y( C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: C7 o" t1 X3 R. }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( C; d! F. G5 n3 Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% A) I! n) y: p' { U3 i
Most of these things happen suddenly and without warning, and they all contribute to the amazing) Z: |. v) \# d! H0 ?
learning experience available to anyone with a few hundred bucks and the ability to open an/ T" T8 P; l; b4 S1 z1 D5 C8 f2 J
advertising account.6 K- r, P) @! m$ P! c; ]( z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' g4 O$ W1 C8 q& G: G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; z8 B1 C6 a+ _+ w# z7 U3 o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; C t) A4 O2 X2 h D( y7 B7 @: Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., _( T* R8 o( S+ d. `; o" C" e9 R
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ ^ F# k2 X+ zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get( P0 k7 l9 V/ H4 J' \& b8 \" I
started building.; b# y1 z# Q5 j6 \: C
Things you need to get started:; [7 \5 b9 ^: D0 Z3 Y: n: Y2 R9 _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 ]. X, ?) q$ l* x1 g2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& w2 x, O5 h% m* F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ m$ c1 y( H U5 ^& q( E i: z2 ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* }% f7 P( U( h DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
Q& y' @9 t# R* Ywith PPV.
4 k- H; ^+ k1 ^Basic Getting Started Definitions
. [. Y6 ~' b& u* _" X0 |1 ~1 UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 w7 W6 x: F, @* w8 d; `$ l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( U* Y# K% x9 Q+ z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# @! N0 ^" t d1 Mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 p- L6 @& @& g; \9 D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ w J1 j' x1 f$ z! n) n9 P) u% Ireceives a commission on that product. An example would be the Amazon.com Associates program,
: z( p* Z( R0 ]1 j+ W( V8 V8 iComission Junction or Clickbank.- m7 f! |) G4 ]+ J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! j8 f( a% y. {( wan action like filling out a form, submitting their email address, signing up for a service or sometimes. o/ [8 D, g4 j& g" u3 V- }
buying a product. An example would be Ads4Dough or Neverblue.
1 I& |# s( j: V% S- T9 c8 Z* YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# A% h0 _( l: x' H% o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
; p* \2 `/ Y; ]- c# ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager* C: M2 Y2 \! }7 C
right from the start can really help you.
4 M1 D9 ]% V2 h, d& P) q9 z% x) F$ G/ kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: @$ g3 R8 U+ k/ s5 O H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( w% |, v z3 Uview, starting anywhere from .01 or .015.
% m5 \/ W4 C% v7 |In order to use this type of internet traffic, the affiliate can sign up with a number of different
; A0 O' B. ~8 Z7 _3 Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* A" E5 d0 T4 \
MediaTraffic, and AdOn Network.
/ ?/ R/ K% j \! U2 ]8 IDon't popups get blocked by pop blocker software?
( m. Z# J3 ]& ZNo. Popups are served in a new browser window as if the visitor had opened the new window0 X& z( ^7 ]8 T& g# A
themselves.
1 O* u) b% L6 E+ W3 y" fHow many popups get served to the visitor?
& `; C, v, N u' D" h. fThe number of popups served varies depending on the PPV network. Some pop more frequently
~3 R( r1 J; O8 m; O) e7 I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
Z! L0 J' s1 }4 bserving this kind of advertising, so they have to toe the line between keeping their software
0 {9 b' O, l+ G5 u3 Zdownloaded and still making a profit.
+ N# d' P2 x4 O/ IIsn't this type of software bad? Why would anyone keep it on their computer?. m- D2 p) o: Y4 b2 U5 |; n, ~1 k( e6 C
No, this type of software doesn't harm the user's computer.; O1 r6 c; ]1 V" m6 n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ z4 k$ Z; n- d e% q1 i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ t! f. q8 P0 B7 c0 U. Uthat they can continue to have access to the incentive.
0 T3 K4 a. I0 ]9 k: I$ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 s( c3 v; F g tHow to Get Accepted into a CPA Network
3 B, d% O% F7 ]0 N9 i1 U3 K! OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' W7 W0 z0 z4 b. E: e E
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 p$ d3 N; Z/ l
different networks.0 w* U; n& }- \5 {# Q T& q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ O: t$ p; Y0 m" w, W2 @0 japplication and be as specific as possible about your promotion methods. Usually some time after
+ Z. c! R8 n& dreceiving your application, the company will call to interview you. The phone interview is a critical
2 }$ o# g$ N1 @6 c% P: h+ N$ ipart of the application process, and most networks will deny your application outright if they can't get
$ ~: D. y1 L* I9 y6 Y+ e% {you on the phone.
+ P/ o5 `3 A. v! P* _+ cOften, the person who does your phone interview will actually become your affiliate manager after
4 @# ^, n4 n5 R5 n8 ~you get accepted, so it's a good time to put your best food forward.
2 M. g9 e5 r$ zYou might not relish at the idea of someone grilling you about your internet marketing methods over
. |/ T8 `- _5 Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
* w" ^$ Z4 |1 v: z& F% ]% g$ s3 _What methods do you use to market offers?* W' q* L: Y+ r2 c% _1 [* O
Do you already have a website you will be using?
9 J$ l) E/ X2 o' `How much is your advertising budget?; ?7 X( V1 N1 d6 g7 U* }' h
What other networks are you a member of?
* K% w4 Y9 Y) J' r8 G7 C3 g# PWho are your affiliate managers at these networks?% T8 h7 U3 W/ ~6 M# X
Do you use social media (Facebook, twitter, etc.) to market offers?
3 [- q9 p+ n) DHow much traffic can you drive?
# u: }2 d+ l9 k9 `1 d, s: lDo you have a personal recommendation from anyone who is already a member?# D3 n V( Y! m( T
Once you provide satisfactory answers to these questions, the network will approve or deny your v& J @- a7 F( J" s- K5 A3 A/ T
application. If you get denied, just keep applying or call someone on the phone and try again. Be" |& U4 A. q/ w3 ?# G6 M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" L" [$ f' g G. `9 Jfor the network can be helpful.) U% H/ h( u7 e7 W& a/ c" ?/ y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 k) t0 i' G: R6 L0 p: s
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 u, ~% B( m( M& k% e/ G# y& Yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 X& k+ v f: y# ]
people can open a lot of doors as far as networks are concerned.
" y- p' `% U. m; Q! t) d1 iAfter You Join a CPA Network
; z7 ~# t1 T( a, F# R/ J, YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 @% \( e) ?, |; Z; ?1 v' r/ {4 Z& M
and make an attempt to get to know them a little bit.
+ j* t6 |9 O4 s% i' CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
N( X l7 x5 u3 A& xweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 @. d9 ?; n( R/ V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 c3 J. R; T: a4 j) ?$ z% p# w
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ {4 U' a3 g7 `; i) E* A6 Y: S7 j4 o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 T0 b- Y; |, L8 m3 i7 y9 Q8 nemail.
7 c v& H" t( E. U9 E& yFor more helpful info about dealing with affiliate managers, check out:2 K3 x: h( {$ B' r/ [/ r
http://ppvplaybook.com/blog/musi ... -affiliate-manager// @/ a3 @% A3 g9 q6 p0 [8 x8 R' v/ h& o
http://www.mrgreen.am/affiliate- ... iate-managers-want/
x1 o5 A( a) t T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ J# J) G6 e* T2 f# E
Set Up Web Hosting2 F" d; r) f8 a+ N8 v2 h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! ^& i4 q- o5 ]9 ] |
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 d6 n; b/ W- D4 Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# H' M6 L, w. N% Y) @2 T) S; e
whoever else is on the same server as you.3 t, p" P" j2 l ~) o7 o
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 ]9 O3 ~; `& F. l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 g8 j6 S+ [* O0 ?6 r2 W% Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 S7 A1 \ `0 Z, [6 bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
w3 G, v% }& ] H+ Thouse full of roommates (hosting customers).
* a4 G7 t$ f' Q! @( yIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ B' [9 U D8 w0 E
the fridge where they are supposed to put their food. Everyone just jams their food in however it will1 d5 H) H* c9 j G$ D0 O$ Z/ @
fit.9 H2 H/ X# q* i5 c ]
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 n ]( C8 i' }+ ^: e dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
) ^* M$ \8 ^1 I, Q4 J: ytheir food. Everyone else's food in the house has less space to take advantage of.# W( y3 \2 ~5 q y- K8 K, l- `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' S, }& W! Q8 S O. E! |+ _, j4 x% k
any type of hosting this is a bad thing, and especially while running PPV traffic.
: n: d( O+ O a) u* qIn the case of a virtual private server (VPS), everyone in the house has their own designated space
* c- l" c* }+ {# \- ^9 p, e% o0 cinside the fridge to put their food, and other roommates can't come into that space. The server is
9 x, n( W3 {0 r5 {* ?3 G/ e( M- Ppartitioned, so that each customer can only use a specific amount of resources at any given time.
1 b8 w# t2 F! O" M/ q, R3 ~3 Q d! qA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 A: f5 n: {; H4 x( r! C1 k
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 |7 X3 o% E) q& Btraffic, faster.0 e* @6 Q v+ C( K5 K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 q1 _# z3 w1 gAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* A* Q5 c9 H0 ~: F
here:: r1 w5 p @& C+ C( [2 q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; ?) K. E7 r; O: h$ v5 e4 A/ l
VPS&highlight=hosting
7 _% i/ N9 W* [+ D uDedicated-Hosting-vs Shared-Hosting
4 l! {% D/ k4 u- P( {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# e3 q' G9 T; i, J, q: ?1 DHosting...Your-thoughts
; \/ x+ C* P1 P, N" B3 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 o( p5 q: x5 r: c
Hosting Providers for PPV
Y: q2 K1 O. c0 q- JBeyond Hosting
F# L/ y9 Y- @- Z! \ zhttp://beyondhosting.net/
7 @1 D4 Q: s5 \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& S9 O' `+ Z9 m$ C& Areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 ]5 M4 [1 `8 z3 k
direct linking with PPV. Also, these guys provide great support.9 m, o! `# c" L5 Q- ~5 X& ~2 Q
Prosper202 Optimized Hosting3 @( ^' w* } |9 o0 c* X) }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) y% N) a/ L: Z! }
CPVLab Optimized Hosting
5 D ?( ]1 S7 C7 whttp://beyondhosting.net/CPVLab-Hosting/ n2 R3 U" T7 a6 T
Domain Names for PPV; o. M- @; o! H$ ~+ I1 a# T( s$ `2 m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 i6 I' _+ u8 t4 a% d$ z
where you're going to host your tracking software and your landing pages if you decide to make them.
+ Z2 p/ K/ b' n* H. kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: l, ^" l9 h) [; @! p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 {5 f8 n" @' a, k6 y/ L N8 [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 f D- w, r/ S
term or build a whole website.
% F' q" E. r0 wAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; ?$ v& j1 v* \# @: ?tracking software on your domain. This is really important, because it is necessary to track your
# Z9 e9 v9 W6 m) Zconversions down to keyword level so that you can optimize your campaigns. Without proper' Q. F1 ?: @/ Y/ k7 q4 s% X
tracking, it is impossible to know what is working and what isn't.
# }$ `* Y" }! R& f6 mTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# e, x8 O7 k5 ~
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 N5 b" n. p3 q# w3 F" aProsper202
+ X7 L. _9 D/ yhttp://prosper.tracking202.com/apps/
2 M& A9 H# S! s# `CPV Lab( M' `$ r G& Q# s3 W" }
http://cpvlab.com/
& d6 }+ B( }! _CPVLab Help Videos
- q0 N4 B% _# ^7 V* O' w, ^http://ppvlab.com/oweiw/oiurw/vdm.htm
. _+ g: Y8 m. X9 P+ O+ l1 I& o9 ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 Q: N: M3 V6 t
industry standard.
1 G+ l) k3 L- J0 G* z- L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
y/ b$ o- I9 U6 O, ]1 X; J0 Z& PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 s6 i4 K* L% q i4 g- Y" T$ O
good support if you have problems with your installation.
. Q8 ^: g, p/ x( d& s% {Tracking 2026 w0 t2 b9 p9 y% u- E! e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& H. d5 I/ R7 {% Z4 _2 x8 ]3 l
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- P4 o5 F1 E2 K9 w5 Narea.) K% e: Z& `) \& ?) T
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 [ Z- | \+ v: {0 m( Y( q1 X
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' p# l l' v; Q! {interface, and their hosting.3 l% i9 h" Y( @2 v/ A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 R- f. M) N; C h
and targets which you are bidding on. Leaving this up to chance in order to save money could* Q, ?9 W% O, Y) f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 t. G! ?9 |/ S4 l2 g, w% Q0 o8 B9 nwere using., P. l$ y5 \! x
Choose An Offer
. f" G7 C0 I. z% V1 ]8 J- YNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ _4 R3 H5 f2 ^2 F6 [Lesson on Offer Selection# e" z8 S; p: a5 k9 q* U
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; _3 ~# g5 K' ^9 m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& U4 X/ s: q) |3 @" X2 x) }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# h' Z- ]; Q* k. V/ e; Q6 | hLeadImpact as the traffic source.' x/ f- [! _' I# a9 H0 M1 P
Now the best way to learn how to put all of this together is to just get started. For some variation in
3 o( L9 I: y. M( A, {% L" ~ ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 t$ O* v& R0 [& d
campaign.
& Q. D. o% d; g% oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* T3 c3 l5 W% C9 G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 y2 x$ e. H2 `: Othat all traffic is accepted.
! h( h' C' O! @0 R9 xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ n8 ~: `5 o' m* _7 M% WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& a6 ?$ e6 s) Q4 E& n& G! S
get creatives like banners or images specifically for the offer. Z7 `( {! K4 N; X" B8 F* n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! {0 e' x/ T x% N' m" y9 \5 Z% mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( _; P9 [8 P0 U m7 G+ @) t
track my keywords. Without doing this, it isn't possible to see what's converting.% V/ }6 U, k$ Q0 [# Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 a% v9 @8 ~' J4 n& n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% T! j4 e! K. S7 b& m' a6 X0 O
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ A5 P7 L) ~4 |4 J# S) M2 x' Z/ Gbottom of the page:) ]- Q) X5 p0 s$ J# F4 q8 Q9 \0 [" N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! L; e* L/ `5 d+ D/ m
Click on the offer → pixels → Add a new pixel and this comes up:
4 s2 e. X, @+ @1 T1 O' EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 g. f' J4 i! k6 k' N
from your software into the box that says 'Enter URL of image to load'.0 _! d( `2 V' y3 {" |& ~" f b
Once you do this, it should look like this:$ H, Q) @4 j* S5 a& M9 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 @; Z1 g- Z$ j9 u# N- V/ l3 \8 [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 c8 l' d. D. Z! _/ D+ d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; p3 [: p0 A2 k6 K2 U: ^5 a+ J
Prosper or CPVLab.# U! a7 H, J6 S4 n* D% O4 C
4 F' c5 o# S a N2 @ h: m: u S
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发表于 2012-12-27 18:47:17
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