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PPV GUIDE [PPV新手入门][28页]
1 b) G; R8 e7 k3 j7 _详细的请下载电子书！$ ], f/ g9 r S6 E! n' E
& {& J1 U* H4 C ^( a. `6 w6 ]& ?' P, e! Q
Newbie Guide
6 W2 }" G9 v4 V6 Z" R% y) j7 fPPVPlaybook.com
& z0 [( z4 M6 C3 _8 R4 QTracy Shaffer3 u0 R0 T; A! G5 q
David Ford% N+ ^2 k4 B0 y0 ~( [& A u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. r& l: H7 Q* t. M: `
Getting Your Mind Right to Start Affiliate Marketing
" m( m C r1 r- vThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! f; a1 c" x' C) U' pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. ~3 N+ ^2 B) d1 a r" h1 U( m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. Y# P) {5 Y; e# M5 @3 E- M
with any success, these claims are laughable and far from the truth.
0 p. Z6 ]6 m3 m b; pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: j+ I& f" t" eflow management. The main benefits are the low barrier to entry compared to other businesses, and
, x3 h7 _& P- ]- y/ h7 zthe ability for a marketer to be a one person shop and make an incredible amount of money with low9 n* s0 G9 ]$ L, U; S+ H
overhead.+ n/ L+ J6 D$ |/ l- o
The winners in this business are the ones with persistence when nothing works, who know there's
+ s K( L2 E# n7 @( H1 Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ x+ @! f& }! u' \( }The cold hard reality is this: virtually everything in the space is changeable, what worked today can% c2 i Y6 |5 B0 f8 J/ O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# F' `$ r3 F5 O( ~
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" z L' G0 l: O5 K6 N9 G1 Clearning experience available to anyone with a few hundred bucks and the ability to open an4 h8 Z4 b0 p+ J# n: _% ?6 a
advertising account.
! p& t0 [8 s% P- ?1 XYour competitors are willing to work at this around the clock. This isn't a push button, instant business# r% [: J" t3 [8 A" y( q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# Q) ~! q6 n* t9 a& Kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( H1 g% }# x! [$ i% a P2 ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) ~% m0 `1 } j& K t5 B4 f. Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# H" L/ j1 l7 Q) K. |# c
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- Y# i! ^0 _; N6 r5 W; U1 S; g+ r( C
started building.$ Y0 u/ ^* z( \! g* X1 P
Things you need to get started:" ?& d/ @" o. y; s8 W9 w0 c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# \! l$ @5 H p! q3 `7 K% ^! b2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, t3 Y' N4 p% P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) G2 M. {* y- s6 m8 O" D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 a% B4 ]* a, P9 S- a1 L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; w- {. l6 ~5 ^. q! ]
with PPV.7 Z" f, V$ O, M+ K+ Q
Basic Getting Started Definitions+ O0 w8 X, S% C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- ~% j& b \* T& q( Q" U/ l' Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! h7 d- I9 i% ~' F f8 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% g! g+ V7 v: H+ v9 M- z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 I" [. B+ e( h! h8 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: p; Z' ~5 x; O v5 H/ N( m
receives a commission on that product. An example would be the Amazon.com Associates program,9 K% U. Y& [8 _2 M( l) ^! a
Comission Junction or Clickbank.
2 j6 q5 c% U2 b. M, i& v3 KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 q- s, d7 q6 j" U4 van action like filling out a form, submitting their email address, signing up for a service or sometimes* H& b3 {, n' E+ K3 y* N7 b7 s# r
buying a product. An example would be Ads4Dough or Neverblue.
* O( |& ]9 C7 a* UAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! ?, R& s- J% j# G; |account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ B% q9 D9 ?0 Z% {related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 j# A7 q" @% p& X I( H2 s
right from the start can really help you.# [5 O- o, T$ w) c4 R* T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ |, z' x0 ]( t$ r. Q- cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per! ?, e P3 I4 H- s0 S" Q
view, starting anywhere from .01 or .015.4 @# Y8 H5 B& }' L% o7 x
In order to use this type of internet traffic, the affiliate can sign up with a number of different; f$ r! M1 y) O! W9 Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 ]+ z6 J/ ^9 qMediaTraffic, and AdOn Network.
L8 g. w* `" S% y. h/ pDon't popups get blocked by pop blocker software?. c: i& a0 |0 F4 f
No. Popups are served in a new browser window as if the visitor had opened the new window: n! s( ~1 W+ H& o3 }- m- T9 T ?
themselves.3 w) q: l. j9 Q7 M1 e5 s
How many popups get served to the visitor?* h+ @3 E- }+ c$ ~* |+ Q9 j( I
The number of popups served varies depending on the PPV network. Some pop more frequently& q2 q) N0 i# V+ P9 N: s' u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. ~; p* J! c8 r
serving this kind of advertising, so they have to toe the line between keeping their software
# J5 |9 P! [# o# q. odownloaded and still making a profit.
E" f! p9 P! `9 R+ sIsn't this type of software bad? Why would anyone keep it on their computer?" K& f* l$ r! _& g
No, this type of software doesn't harm the user's computer.
: o/ J3 \6 Y1 E) E' sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, Z4 Y5 g* s/ d( o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
* o7 B6 u5 O( Vthat they can continue to have access to the incentive.
/ H0 w) }9 [8 @& o+ O3 m( K7 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 ?+ S8 }1 W0 V" P
How to Get Accepted into a CPA Network4 u( w) e/ O: t$ j5 w8 f! a' Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: G- z* p8 ^0 M" V) Vto start looking for networks is Offervault which lists offers and lets you compare payouts across( q1 u% E$ z8 D
different networks.
- r2 o+ Q2 s* N" xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; }/ T* l: k" a7 zapplication and be as specific as possible about your promotion methods. Usually some time after
2 X, S4 _+ J, x0 I7 q6 ]receiving your application, the company will call to interview you. The phone interview is a critical2 {4 K. F6 H/ h' L% J# O% q) L0 z
part of the application process, and most networks will deny your application outright if they can't get
# [, I" t, R% b) `( V2 S' Y# Vyou on the phone.. T! ~1 W; q( U. f. {
Often, the person who does your phone interview will actually become your affiliate manager after7 d7 V! s9 n8 m- V1 | a
you get accepted, so it's a good time to put your best food forward.
7 f# ?2 v8 r( d( I+ @You might not relish at the idea of someone grilling you about your internet marketing methods over
: M: a5 ^* m# O5 T* `the phone, but trust me, this part is critical. Have answers in mind for the questions:4 D) h6 P, O0 T* j5 c
What methods do you use to market offers?
5 X9 t1 n9 x& h5 }/ E0 }' NDo you already have a website you will be using?
9 Y, [ t, q$ n+ ]How much is your advertising budget?
& m3 M" H, C. P% G0 k- _$ e9 R5 a) L" HWhat other networks are you a member of?- Q! F; F$ ]9 d+ U: Y* b
Who are your affiliate managers at these networks?
% ~; Y k7 m+ r JDo you use social media (Facebook, twitter, etc.) to market offers?
3 V2 J" M( b! f5 g% ^0 R: [How much traffic can you drive?) g$ d6 K( c' n( U* Z4 I5 Q' u
Do you have a personal recommendation from anyone who is already a member?
1 w9 }: F& [3 z7 H( A5 y2 A7 @Once you provide satisfactory answers to these questions, the network will approve or deny your
& m* }( q. x& K1 f' s; rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be G" p- s s, N$ B# k: K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 L) F, x8 D7 n" n D0 Cfor the network can be helpful.
4 C3 {) T1 e- H# Z a {& E5 aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) M/ |' X* A8 L% FSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ J) s8 F) ~6 l" x8 L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& @- f S5 @2 U. F e# @( t0 `2 A0 B
people can open a lot of doors as far as networks are concerned./ I' D4 p; q9 f" d6 k$ T; T
After You Join a CPA Network
6 G7 q- A- D/ j: G( }0 \/ Y( vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" @& l2 i9 y& V( N- F9 h
and make an attempt to get to know them a little bit.( k3 P H7 _! `9 X% X8 ^9 \ H' l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! N- V8 A% F k: V! Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
' u4 y, i/ c1 g5 h1 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- Q& V9 \1 [& q( G+ glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& X2 H, \) Z8 W) a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 I# r1 R. H+ _5 B
email.- W0 @5 D' e; n8 w1 |, _* i0 B
For more helpful info about dealing with affiliate managers, check out:
4 E( g- K( k* W! |3 mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 d) m) _+ D+ u$ q1 a/ ?: |
http://www.mrgreen.am/affiliate- ... iate-managers-want/* V& s. d3 D9 D6 R$ I' g L. {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 L3 g3 b9 [" c+ B* Q# S+ N( ~Set Up Web Hosting0 [" q! N9 K5 {. E2 I) b f3 \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* N) M0 D2 I4 e x/ S; O- X J$ ^1 o1 @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 ?; Q* W% e' z) S* v) f% a- Q: b
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 \' J I5 Z! P0 g
whoever else is on the same server as you.
7 P ] k% q3 L$ fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: h: l# H4 l! J& k" E
enough that the visitor can't close the window before your pop up is even shown. You have about 3, r8 a4 R" H3 h6 i. M0 ~5 K8 L
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; A5 }' |6 f. t9 iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 f: G2 u* f3 c* _/ r
house full of roommates (hosting customers).4 i' q/ `3 n; L# a
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 B8 Z7 ^- y0 Z! |6 ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, T& ]$ H; S+ b. R9 X$ p; X2 l# O Ffit.& h1 t& y! Q" a8 A! A, n$ L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. c3 J1 B Y' g7 `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 [% z8 q# W& p+ p' h g
their food. Everyone else's food in the house has less space to take advantage of.* `, ?8 s9 z8 l% s8 c9 L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 _1 f3 e9 c9 ]; y/ }3 h, [+ C& |4 Jany type of hosting this is a bad thing, and especially while running PPV traffic.
: ?, v6 h/ _+ B# a; _In the case of a virtual private server (VPS), everyone in the house has their own designated space$ w3 G" D8 q/ ?7 P3 H6 g
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 Q9 |" q/ X, s3 `3 r s, e$ C" m' @partitioned, so that each customer can only use a specific amount of resources at any given time.7 _( _5 d9 M1 ]6 }' B* p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 ]/ a1 ?2 K- ]0 x
belong to you and no one else can use up those resources. This makes it possible to serve much more5 g( }- }7 i% X# f3 d$ `( j `) t
traffic, faster.
Y& ?" p) t4 n% y0 v5 BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 F3 K" B! K! T& ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ ]' d% X5 |" f+ |' C' u' uhere:
' J# S1 j& l9 H9 y; J! H+ L( ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ q( s- t6 ~! S8 AVPS&highlight=hosting* I5 F9 b9 L8 `2 i8 L
Dedicated-Hosting-vs Shared-Hosting
: g$ v9 ~5 V+ V1 I, c' j7 Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; h- x0 O/ Z5 Y% U4 Y' d9 a
Hosting...Your-thoughts3 ?) `3 {# ~% g4 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( x1 n, G! y0 ]$ u" G# R4 THosting Providers for PPV, g, u6 j1 e* W2 L
Beyond Hosting
; K) `; [) a5 q |. A" a1 n9 H" y) Ahttp://beyondhosting.net/
( o9 a" R% l P2 ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 b1 @. v- ]- B: v% Q! e, @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 e4 b3 p1 K) f7 L! B
direct linking with PPV. Also, these guys provide great support.: J5 n& D8 `* M- D
Prosper202 Optimized Hosting
: C6 v! K0 P/ Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& m0 J: q- H/ Y& v9 n. |CPVLab Optimized Hosting0 v3 l. g/ c: L8 U6 q- e& R
http://beyondhosting.net/CPVLab-Hosting/! f% j+ d p o5 c# Q* N: K
Domain Names for PPV2 w( L" m8 v$ U/ |, U* y" _! `9 y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* n- f' {0 U4 J* Y( J3 q
where you're going to host your tracking software and your landing pages if you decide to make them.
; z, s8 ~, j7 Y# d; c1 i7 hOftentimes people wonder if they should have a specific domain name or a generic one. One generic,& \) N5 u/ u: y- B6 F7 j
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% V/ F) Q8 K$ w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 i/ n2 C/ s0 u/ ~term or build a whole website.
9 @7 X! t1 K5 q+ m& [$ V5 g* w+ TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install% w: \$ K3 e$ s `% k+ M
tracking software on your domain. This is really important, because it is necessary to track your% h, K: p+ Y7 R9 W8 B" M) i D ^+ u$ l
conversions down to keyword level so that you can optimize your campaigns. Without proper# N3 ~; m3 I; J9 ?
tracking, it is impossible to know what is working and what isn't.: D ]9 F6 a5 g1 O
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" v% q, E" B+ Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( J4 l$ j2 t9 R$ C. GProsper202
" A9 _* W) Q6 Mhttp://prosper.tracking202.com/apps/
; Y# z4 F; ?* }+ J- \CPV Lab. M1 D" H& {. u
http://cpvlab.com/4 j3 |" m. B* d8 k7 L
CPVLab Help Videos
* K# _9 V \ M9 M! i2 Lhttp://ppvlab.com/oweiw/oiurw/vdm.htm- ]% e& n7 a' F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: B1 x9 \) d. D* d
industry standard.
K8 \, S5 S) W3 {; F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ k5 C( x. S1 _( |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ K( Y/ x7 i6 b; X& t
good support if you have problems with your installation.- x+ L j2 c% b' a) U' d
Tracking 202" F' T4 w6 w$ ~, @/ z c
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 d* _ B* V; Y3 n& Jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, ^+ E5 g( E: _9 f! K, marea.
# q o: M( C& P: o" I' `If you choose this option, keep in mind that your tracking software, one of the most important parts of
. z1 A5 P5 l" F' L9 e' [) tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- s# V4 S. z" e1 o% u8 V% b
interface, and their hosting.
! L0 O! B: b, C4 HAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords4 }8 X$ R& i4 ?5 @/ D8 J
and targets which you are bidding on. Leaving this up to chance in order to save money could2 e* y" n1 }" {* M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
N" i k( c2 U1 Mwere using.
( H% @, s. ] f) Z* p7 \& ?Choose An Offer
$ i1 T& R+ C9 \4 {: e$ sNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! H- B- i) v& a. i& H5 n2 MLesson on Offer Selection
2 C7 B* A4 j }, [7 I7 Z2 w* Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers( H& G8 o! Z0 m) R I
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
j+ i `6 R7 C, JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: q; i7 E3 f: f
LeadImpact as the traffic source.2 x+ \( o8 h; s3 }
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ @" o, z/ ]5 U4 W# F6 Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 \! y# V$ K0 Mcampaign.
2 Z4 N- {: ?% |- W CWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* \/ j0 ], \$ U; J ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: M0 }4 R, m( U! J% E+ t x
that all traffic is accepted.
4 [) t" Z6 b r2 v8 GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
S% S9 R9 v: T7 z. [4 H9 E, HThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 ~$ w8 p9 }* |+ q& _8 T6 V, r+ |get creatives like banners or images specifically for the offer.# D5 N( X b6 r3 i+ }1 F- V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 E" Z$ |4 ~3 l: jBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' b- T" E5 f9 r
track my keywords. Without doing this, it isn't possible to see what's converting.* L- Z7 r) p7 O* Q* W* f. x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 b& R1 z; e& j( K- n% \0 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 O9 A0 Q7 _4 y8 q+ bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ ` g2 P8 ], o: _ Zbottom of the page:* \! D' B+ y% u% g3 {2 Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 i6 Z$ U9 h5 j: `4 P* i3 lClick on the offer → pixels → Add a new pixel and this comes up:
( r4 M( B7 `; d2 u' L) F& v& DMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ u9 h g2 f1 \% h# E ~6 |from your software into the box that says 'Enter URL of image to load'.
+ X1 c- f; v M& t; GOnce you do this, it should look like this:: e" e0 N7 Q6 _* c3 Z, m# b2 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 W& I$ o% z8 l) @) PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; t: N1 Q( L9 }0 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ W8 D$ c" S- v/ c( W3 cProsper or CPVLab.+ b7 q! j- I! @$ J
5 a8 [" B' I6 P6 e6 B) \. Z
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发表于 2012-12-27 18:47:17
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