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PPV GUIDE [PPV新手入门][28页]/ P) h# V3 F' T" D2 @
详细的请下载电子书！9 i6 V4 t: g) y4 |' }# s0 _& P
7 \* H' U# v, |- E, U0 A2 c+ d: n
- x( _0 Y/ t9 B3 p$ GNewbie Guide8 g* w5 F" t! ?# P6 q! [2 S
PPVPlaybook.com" h7 t3 I9 @, y6 C' @
Tracy Shaffer7 _3 b6 C' o: ]
David Ford
, Y5 W. @+ E( F! Y, @; J- E( W( o2 x( `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ ?6 [- G3 S7 J' ]) I- w0 wGetting Your Mind Right to Start Affiliate Marketing" K, ^% m* b/ I% ^; N& H/ m
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, h+ k0 K3 ^, Y/ f5 J. cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( |9 b5 z) o8 B% X7 }" {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 k2 i( Q2 `! Y! I, w
with any success, these claims are laughable and far from the truth.
* X6 V+ q7 E- p5 N+ u) WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 K* g) D7 ^$ M. t$ q; t
flow management. The main benefits are the low barrier to entry compared to other businesses, and; ?! g- T0 V% ~* L" v
the ability for a marketer to be a one person shop and make an incredible amount of money with low) q+ V. u' \8 Y2 K# C8 F% ]! f C
overhead.
0 N" W7 z# s. ?$ x! t) s4 UThe winners in this business are the ones with persistence when nothing works, who know there's
, ]- D# ?+ k$ H$ V! cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
?) {5 L- W5 m u! X" ~# }# m7 pThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( c, C2 a/ F% O7 Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' ~8 t; D6 `4 m0 C$ @ B/ gMost of these things happen suddenly and without warning, and they all contribute to the amazing1 I/ V; D S% l! C8 `$ q+ i ^5 S/ c
learning experience available to anyone with a few hundred bucks and the ability to open an0 x+ o- _( v8 z% M
advertising account.- f, a- d, b: @- U2 @ I3 X$ ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 q; W0 J! l( P; R/ f6 awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 w7 q6 q( |' a0 W. ^2 ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. D% [. B# y) P/ K% F2 F8 l. U
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& ]# x0 {) `. ?; a& c$ ?: ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 P; _( }/ \: x3 @started building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 j2 l5 a% y0 Qstarted building.4 R B3 ]% n ~5 A" @) _8 V) h
Things you need to get started:2 d7 H$ I0 k7 s2 B# [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 c- M+ b0 W6 N: D( ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ I' s) {8 {* p* W9 U
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ L) Z, ^6 Y& J
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' |; M h$ Y% l: d/ j% ]. K4 x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" X+ _9 e* z4 U$ K" S
with PPV.1 O% d8 `- T, U* \) J u. }
Basic Getting Started Definitions2 B6 H) |6 e. n! V- A. D
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 D& O3 U$ L- z3 T
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 s7 p/ h$ K, R' N+ B- @; I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 g, f! }* B0 e( {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., E: Y5 `: c, H2 Y% K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* F, h) N/ X9 }4 g5 ?; x: j; O, m
receives a commission on that product. An example would be the Amazon.com Associates program,& s, e4 \! a* K' {# ~
Comission Junction or Clickbank.1 X5 \2 D. N; x9 s& z! a4 }; X% A
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ U0 s% g- K, T7 Fan action like filling out a form, submitting their email address, signing up for a service or sometimes
W y0 u; u3 M6 y' Sbuying a product. An example would be Ads4Dough or Neverblue.
- q. K k. y% i! r& ~Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* Q1 r+ ]" I: ~9 ?1 k
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( C; A) p# b* s8 O4 irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 U; |) H# f3 m3 Rright from the start can really help you.
& L2 f$ _9 H" a2 P. JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% Y" U- C8 N3 L" Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' r" [7 j8 ]+ I! O% t: v6 J9 Yview, starting anywhere from .01 or .015.
( P5 u0 y4 J D. p+ hIn order to use this type of internet traffic, the affiliate can sign up with a number of different" |& f; Q* ~& R7 {& t" H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' q1 S) I' q) h+ B0 y
MediaTraffic, and AdOn Network.2 B! s" ?9 i/ {: K% I9 |
Don't popups get blocked by pop blocker software?
* x- E% Z6 |! r7 g, QNo. Popups are served in a new browser window as if the visitor had opened the new window9 K0 t& J0 A3 J" n7 I. Y& k
themselves.2 j3 K( n2 L4 w
How many popups get served to the visitor?
? @8 z- }. K; [+ Y2 IThe number of popups served varies depending on the PPV network. Some pop more frequently) N4 _' H) Z. O2 q$ A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' L* @" q$ i3 @2 ]3 r8 y
serving this kind of advertising, so they have to toe the line between keeping their software( M3 Q' I2 A* o6 G
downloaded and still making a profit.
, ~3 F9 K( G$ J. hIsn't this type of software bad? Why would anyone keep it on their computer?+ s1 Y4 a. L* Q
No, this type of software doesn't harm the user's computer.
" |+ a( H# ?& S4 b$ R/ ^Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
l/ D v+ R* k& ]' i" Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% ^( F! O1 o' r @& K9 @) \: Z |3 Z& sthat they can continue to have access to the incentive.
( Z3 I; g7 h- n' Q+ Q2 B9 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( g; g6 S4 m8 D/ m7 ]( |4 l
How to Get Accepted into a CPA Network7 @) S9 U/ w' v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; F2 k {- ^5 U; I0 }
to start looking for networks is Offervault which lists offers and lets you compare payouts across% L$ W. F+ Y2 ]; u, Z
different networks.
: x$ ?4 w& i; |% U2 q9 nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# w4 l6 b2 g& R. m7 Vapplication and be as specific as possible about your promotion methods. Usually some time after- k7 |! e; p' R- c
receiving your application, the company will call to interview you. The phone interview is a critical
/ D9 S- C6 {' wpart of the application process, and most networks will deny your application outright if they can't get4 p w- ^8 f' r. x8 Y. H/ i0 `1 x
you on the phone.; }3 K+ @4 E) m. ?7 R: {
Often, the person who does your phone interview will actually become your affiliate manager after
2 t4 H5 U+ J5 v% ?2 e: y3 u, Eyou get accepted, so it's a good time to put your best food forward.
/ h4 K0 w6 T& v. ]% h6 sYou might not relish at the idea of someone grilling you about your internet marketing methods over' r7 j& `- o3 O s& X
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 ^1 x' U8 M( r+ {% wWhat methods do you use to market offers?0 b! l9 ~# ~4 N- S% _. a' y
Do you already have a website you will be using?# ~! v, n* J% \# B4 n3 o3 H0 ^
How much is your advertising budget?8 u [! x% B) X3 W
What other networks are you a member of?6 {5 ~8 U9 ^' I
Who are your affiliate managers at these networks?
- p1 g7 w5 }! X9 d7 x c NDo you use social media (Facebook, twitter, etc.) to market offers?
* j/ ^& d$ p1 P, G! O" cHow much traffic can you drive?
+ h9 P6 ^) E& J2 U- j5 D6 p1 xDo you have a personal recommendation from anyone who is already a member?
0 w$ B$ Z6 n7 s2 q7 u: W8 n* N3 TOnce you provide satisfactory answers to these questions, the network will approve or deny your+ C& V6 w+ z+ [& f0 k# ]% g
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ x i# }# X+ T) ~; n5 \2 `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ a3 W/ G& d, J) rfor the network can be helpful.+ ]& V/ N, }& \% o
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 I3 \- O3 t8 n1 n" k
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. h0 T3 D, Y' G' J7 O' F2 b+ h* a yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- C' z( R& g6 R% b2 B4 Dpeople can open a lot of doors as far as networks are concerned.
0 }9 c0 ]9 J2 g" a+ S" W- sAfter You Join a CPA Network
5 k; M8 U6 ?( }, |% TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ A, ^, G9 |; U6 n$ h: J* s
and make an attempt to get to know them a little bit.
% R) E/ H9 X `9 F& H9 u6 b, FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! w P# Y! D0 ]( S5 \
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* R2 X d7 m7 ^% X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% T( c% _, P# \) z! C" q5 b# g" mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 W/ t* [, w, M. ~8 v- ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% T& {6 T- `7 H0 hemail.
7 v8 { r" B& ]+ b0 aFor more helpful info about dealing with affiliate managers, check out:4 r1 W7 b! k! t* Y- h, S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 \+ X+ s4 y5 B: S8 @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& F7 A: J5 [& j; i% F( U* |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! }: s/ n! J* z. ^7 c) PSet Up Web Hosting
8 u; w5 m8 W( R6 u5 r% B: ~* IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- d0 c6 f" x; x- ~. L& m7 u7 j" _about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, j2 U& k3 F7 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' z! Z% J+ c7 T- e
whoever else is on the same server as you.0 ~/ B8 ^0 M6 W* G2 V- f8 a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! u1 X+ S/ Q5 o7 h1 K( z, r
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 J" {1 m: Z, @; q$ e: hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( J+ M+ m, l* z9 u
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" n( S/ M% S. t ?6 K
house full of roommates (hosting customers).
3 `6 s2 t. y1 J3 f r& Z: ]! bIn shared hosting, this is like having roommates where everyone has no specific designated area inside9 d$ W% g) g" c7 }. G2 F0 U5 [. Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: G! V/ ~1 n# k- P$ y
fit.
6 A2 C) p9 U/ V0 d+ e# `- ?* Q9 NSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- d4 \( C) l1 @$ v" _the rest of the roommates, by virtue of simply needing more space and resources to accommodate' Q1 M7 e2 V/ G3 Z+ l% s
their food. Everyone else's food in the house has less space to take advantage of.
7 t/ Z* t5 C1 d: K; b: ~8 AIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. ]) ?" f: H) a! q% Y
any type of hosting this is a bad thing, and especially while running PPV traffic.* l* D) p2 L" t( b- B, m- P
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: S0 W; I1 J; P6 [- t5 D6 P2 M6 Rinside the fridge to put their food, and other roommates can't come into that space. The server is
& _8 s& ]0 Y# l' m3 U$ upartitioned, so that each customer can only use a specific amount of resources at any given time.
' c- L, v4 t; O6 S! u" D' PA dedicated server would be like having the whole fridge to yourself. All of the server's resources0 c& l, b' k: q
belong to you and no one else can use up those resources. This makes it possible to serve much more) n9 z2 f8 W- N9 ?. G
traffic, faster.
, z7 t" i* {& i. H0 eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) C% r/ K/ P2 x. i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- x% ^1 I( q; C h
here:
) T3 \4 J1 \, C+ ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. z Q4 }! ^, `1 Y& h: HVPS&highlight=hosting
7 \ A) U0 q+ ^ d+ [$ ]) UDedicated-Hosting-vs Shared-Hosting
: n" @6 n) I& a; K3 a3 h9 l" e4 `: Shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- O% r; |8 T. | ?. ?, Z
Hosting...Your-thoughts. |7 l% X8 N3 g/ z @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( ?1 E( G! X/ [! N( m
Hosting Providers for PPV1 s2 [+ {; @* c; F7 V
Beyond Hosting. ~. p3 c' Y. J& X8 }9 V G
http://beyondhosting.net/6 G" ^, D$ t' d; C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 W/ x6 R2 Y8 i+ U8 X) O; x' }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* T, p+ \" b, a, d) ] sdirect linking with PPV. Also, these guys provide great support.
( Y+ j; X5 j4 g" LProsper202 Optimized Hosting/ u# R+ `: t: t8 K7 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ C+ T; s0 o1 ^CPVLab Optimized Hosting; F( \ }( U6 q& @
http://beyondhosting.net/CPVLab-Hosting/
$ P( F8 x7 g: C# e' O3 rDomain Names for PPV
, F' }4 |: }- j" ?# E* g- {1 rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. Q; E5 n: M7 [ c' T
where you're going to host your tracking software and your landing pages if you decide to make them.
, R1 p' K& _- ^ y4 d+ i& COftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 V8 p C7 @! i8 M
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- U4 w" Y6 B3 Q) I; h W g( y) d( z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 Q, @4 a; L; L( E9 ?term or build a whole website./ C) U1 m. m7 j2 r
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. j9 G/ Q( }( f: k' otracking software on your domain. This is really important, because it is necessary to track your& w& @. a' I: ]( N1 K$ r
conversions down to keyword level so that you can optimize your campaigns. Without proper3 M6 b+ H I2 \: a$ H/ U$ |5 V
tracking, it is impossible to know what is working and what isn't.
1 r1 J6 }- ]* Y; `% W; S5 _. sTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 Q4 j' I4 i2 ]; y% J! Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ g" [" v% v, h+ Q9 T h0 g
Prosper202! [+ ?- `' B3 ]6 _5 A9 d
http://prosper.tracking202.com/apps/ e2 [. F" x" V% ?; O( w
CPV Lab
P) u* t; `- w' h. phttp://cpvlab.com/9 _0 }( r7 `# A+ c# u
CPVLab Help Videos
( i" v* k! J& B" o% H, m9 a$ ihttp://ppvlab.com/oweiw/oiurw/vdm.htm
, ]5 u+ k0 ^( S d: z! o* P: uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 b: j! U7 c$ u1 dindustry standard.0 m" D) o/ A# n; ~5 M, R6 _+ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 A, r8 e: ~' i7 s: Z NCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 z/ C' o, @. [) H4 @2 c7 V' o
good support if you have problems with your installation.( L" s' a" `; a n! A+ l
Tracking 202
' U! `1 G9 W+ U/ A' lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) Y5 p$ `' ^7 s T# v/ ~7 u: xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- s/ N* ]* U* e2 X% k8 J4 P
area.
: E! a2 B# ^+ _/ ]* ~4 IIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ v- y- r2 @) g2 f# ?, fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; t+ k! p: R1 S& ~' k) }/ j4 L, @/ i
interface, and their hosting.
& _" A0 [7 w" x$ pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 i7 |) R+ E& w: \9 D2 W8 mand targets which you are bidding on. Leaving this up to chance in order to save money could
! m; ]0 d( B. D' h/ Apotentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 A4 O! \( N/ e e8 x" R/ f' ewere using.* m8 A) {* _' t
Choose An Offer" p1 T, P0 k+ l% |) K
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, }8 V# O0 \! Y: iLesson on Offer Selection
' A# z o# g W- f; whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 A( C- S+ X; | a+ J1 Z7 Z! aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) @( S8 u& e. g; R( ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* ?" _) Y. W4 _. j/ ULeadImpact as the traffic source.* l9 A# D$ k6 P7 Q" q# ]
Now the best way to learn how to put all of this together is to just get started. For some variation in3 V4 {! ~8 q) l d
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- D* c# m. B$ v, S7 q4 K
campaign.4 W% x% v% B/ s6 r' b3 S8 M0 b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 ~ r1 s5 h" qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( e$ ^+ [, _) b& y4 E. O/ S- Y
that all traffic is accepted.
- ]' q. y& w( Z, [6 A2 PFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ L7 p3 h! m( UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 b7 J$ D' p( F2 D+ }get creatives like banners or images specifically for the offer.' o. f0 a4 [% A6 Q4 E7 L% o" c2 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 v3 E. E/ O8 v* o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( q$ L9 r/ V: _0 ^: ~' ntrack my keywords. Without doing this, it isn't possible to see what's converting.* F# [" C7 D$ U! r: s% S- x& y7 b# A
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ k6 U, Q2 o1 \7 E' e% F8 x5 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, U( C/ r* ^2 [2 ~; D# u( I- r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 {+ Y% J( s5 S4 y3 J+ I
bottom of the page:
6 S+ l0 \+ I8 F. x l+ C& uNext, I have to cut and paste this pixel into my offer at Ads4Dough.# V: L- t/ @7 k G7 Y: a1 R4 r
Click on the offer → pixels → Add a new pixel and this comes up:& d) k# s1 N' T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' b6 |% {/ F1 }2 q; b1 m9 J# b
from your software into the box that says 'Enter URL of image to load'.3 H/ y$ _- x% C
Once you do this, it should look like this:
3 j, Z; j$ W( {5 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( ?! \2 a/ f9 X7 a* y9 N! F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" s9 h: E. L+ \1 P4 s0 {6 |Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 w8 C# k+ I9 ]) D, B& JProsper or CPVLab.* {- w( ^2 P8 ]. m( j0 l1 G4 b5 B
# T8 K2 \0 G6 `' z* a
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发表于 2012-12-27 18:47:17
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