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PPV GUIDE [PPV新手入门][28页]. b: ~2 A7 X) E, a5 u$ h2 w
详细的请下载电子书！
; ` ~- S5 L% g7 P5 b! v2 V+ e n- G. f
! h2 Y! J( ^/ l/ ONewbie Guide
$ G. H# J' J3 r* A* p2 W! ?PPVPlaybook.com9 z: W% R/ _# R+ `1 Y- c
Tracy Shaffer
, x! h( o9 q2 p" }3 Q3 w! y& aDavid Ford
1 U3 J' L" c. V$ ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( v/ K) w9 A2 |) f
Getting Your Mind Right to Start Affiliate Marketing, R2 e4 Q, h4 L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! \& v# T; h, I% A8 C6 aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( n9 h" L5 }4 S5 j2 Y) i5 m. qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! w- `7 j7 _- O$ |7 Y( f* J' J0 p Vwith any success, these claims are laughable and far from the truth.7 B' o: X* {" c7 b' S. l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ ]. E. s( Z- P% h0 M! B0 x; d) `
flow management. The main benefits are the low barrier to entry compared to other businesses, and. S- e- a! f2 P2 A
the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 T& r1 Q2 ?$ y/ `* |8 |overhead.
" p" V: l, i3 V8 h+ DThe winners in this business are the ones with persistence when nothing works, who know there's" K7 q9 a/ o3 D& c- m3 q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. U* g. _5 s7 L; N9 `
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ B' |7 M, o) M( t6 Z6 P: ~4 rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% y6 w3 V8 c, U4 x$ K
Most of these things happen suddenly and without warning, and they all contribute to the amazing/ r5 j9 n, [, t. O: B( T; W
learning experience available to anyone with a few hundred bucks and the ability to open an
# D0 Q+ r& s0 w! ?. padvertising account.' J, i* @. c" G5 h x/ V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( `0 D) ?. r8 N+ Y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 R% N% L* Z+ Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 f( P0 ]5 N# C; S5 d5 a1 [& u6 Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 T3 [0 _+ E, J. d& @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- s6 j- `4 v3 E9 {
started building PPV campaigns right away from start to finish. With that said, time to jump in and get% G7 R1 [; o0 Z) K, a0 x/ g
started building.% e1 _# g4 v% O Z% ~
Things you need to get started:* ]9 T9 ?4 p+ y9 K# ?# |+ x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 r8 k$ `8 |: V
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& ~, Z) f( S- m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 E$ Q/ j0 @$ `+ p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 H7 U0 N3 h& I7 H* AThis guide describes from start to finish, how to get started in affiliate marketing by running traffic+ e) G& s% E# v' g" q+ ]
with PPV.
7 R6 i2 f2 X+ ZBasic Getting Started Definitions
! i6 y1 y2 t" D0 OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 v" ^4 i" Z7 [" Z4 B1 W( r
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
I' e6 _" } x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 m: I$ c* R4 y( \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 L, T$ z8 H. ?9 A5 hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ |. R# b j) J
receives a commission on that product. An example would be the Amazon.com Associates program,
, a3 J9 t7 |& `* }; f# wComission Junction or Clickbank.
2 B: ?+ s3 E: f6 O* _- cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, s2 C9 B. A4 ~6 Y: Z$ t
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 a4 c0 q8 X3 c1 I: g8 ]- L$ I; zbuying a product. An example would be Ads4Dough or Neverblue.
6 i& C; r( f# r( G' l4 bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) X. i- l* t. H( B
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" R8 `9 _/ K' U! R4 n7 f. D: Lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, ]% }. ^, m% X5 l, {( e+ yright from the start can really help you.% `8 ?3 y& t" V5 F( I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% h( Z2 f$ |3 F1 U5 I- q% min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: p3 {9 e! B( cview, starting anywhere from .01 or .015.
) V3 U" q4 e7 `; E1 B& FIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ u P" `% c/ d* G% } w" o; mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ |% b5 U6 A' `7 _4 |MediaTraffic, and AdOn Network.
& G) o+ D. V$ n6 I; mDon't popups get blocked by pop blocker software?
8 [. r% E- b1 i( s9 O! ~7 N& A# jNo. Popups are served in a new browser window as if the visitor had opened the new window
2 Y) F8 [8 A7 c( z+ s# u2 vthemselves.
5 J8 U, o6 Q/ M8 y- HHow many popups get served to the visitor?% R4 r% {+ ~9 h0 `1 M9 f8 r5 j
The number of popups served varies depending on the PPV network. Some pop more frequently% X/ p! z$ B' ?2 U1 x
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 u p8 m1 I$ g6 ]5 y( Nserving this kind of advertising, so they have to toe the line between keeping their software
6 e$ J6 c& S% X y6 D9 b, {downloaded and still making a profit.
6 R5 N$ N/ R; F( H4 W8 Q# kIsn't this type of software bad? Why would anyone keep it on their computer?
# m I0 ]' U6 L4 F K. l- Q4 I! `No, this type of software doesn't harm the user's computer.$ K% X4 i! S' a7 k, M9 i& F" @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 X' a' z; @7 ^- S0 |# Q/ Ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so& n3 @% F9 [6 _9 b0 s
that they can continue to have access to the incentive.3 }( I1 J2 d7 \9 a1 f+ k' r w1 a6 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ N6 }0 m1 R5 H* r8 K
How to Get Accepted into a CPA Network
p/ n% R' G$ s3 {2 ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 d: r% N+ E9 b2 B7 S/ B
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 p% H& C. X. n, A% R
different networks.' U3 ~; k& _" U, L$ V' `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ C1 r( A8 g# I/ t
application and be as specific as possible about your promotion methods. Usually some time after
8 L/ ?6 ]2 O$ Q" {1 Kreceiving your application, the company will call to interview you. The phone interview is a critical
' L. ]5 n# H4 L0 A9 Gpart of the application process, and most networks will deny your application outright if they can't get
" r0 r; w, ?# H3 m" C* Z$ lyou on the phone.8 V$ X% j! W" `: `" {
Often, the person who does your phone interview will actually become your affiliate manager after
0 Z; o S. p. Y% J1 @# n% E6 D, A- kyou get accepted, so it's a good time to put your best food forward.
6 w5 {4 t1 O' {" rYou might not relish at the idea of someone grilling you about your internet marketing methods over
! W1 b6 e- z: @$ H; m) @) Athe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 @1 o5 S C- r- K/ @( ~What methods do you use to market offers?
( h$ M( t+ a5 G; m! oDo you already have a website you will be using?2 w8 g3 ?# |9 h9 K0 P
How much is your advertising budget?
$ D0 a8 P( K, u1 L% g" _4 u2 \What other networks are you a member of?; U& ^7 l2 Y8 J+ B+ i
Who are your affiliate managers at these networks?" C6 S$ U- z4 K- C5 X b: N. Z$ I
Do you use social media (Facebook, twitter, etc.) to market offers?
/ f1 y t. s O% J) gHow much traffic can you drive?# u# f2 [9 H6 {& f
Do you have a personal recommendation from anyone who is already a member?
# I1 m. M* b: b1 D" qOnce you provide satisfactory answers to these questions, the network will approve or deny your
* {% V$ H2 e: r) Q( z; J- lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ ]" J3 I5 }3 i& G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate& z j8 ?7 D: `- Q# r
for the network can be helpful.
0 |8 [: j$ E$ p* T) }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. S( A5 x4 i2 F( g: o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% [: X5 R6 l+ M1 n! xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 s- h# e7 ?8 F6 |5 g$ Ipeople can open a lot of doors as far as networks are concerned.5 M1 J9 ?5 ~+ v! `, {. n
After You Join a CPA Network7 j4 P* M" d* A/ t# M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 B7 K3 i7 P/ x+ i% h- E
and make an attempt to get to know them a little bit.( O( H9 D; M y/ S" b5 I/ e( J
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- e4 G* U, P# z( Z, Z- f# O8 Y( i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 s+ A p% B; c m0 z: [' b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 K4 @6 g# N4 U n9 [0 K0 V* }- j* `! V
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" H3 A% K# p! h1 o: k9 [8 J: i3 Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' b/ a& [& v9 Y; q
email.
6 o1 `5 i; O, R# b1 DFor more helpful info about dealing with affiliate managers, check out:; `& p6 G- m/ @$ t& c6 l* X" ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 V9 B/ ]+ C2 y: l
http://www.mrgreen.am/affiliate- ... iate-managers-want/
) Q$ G* m& t9 P' r( P8 t# X* C! A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 S1 m3 n b/ W. Q
Set Up Web Hosting* v6 l/ {# M5 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: a$ }+ b) k- O7 c) V+ d7 Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 V! k# G# @2 r6 g
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, a7 `, g X( c& M Q
whoever else is on the same server as you.
) S" v9 J. M5 u4 k8 U* CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; t+ v) N5 k9 R: Y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
& k, G/ v. M& r2 H5 Lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 d9 A) o3 y4 ?/ p0 S6 d6 E5 Z% {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ q! b% @0 b( a/ Z
house full of roommates (hosting customers).0 a$ C ~" }% J( ?) [9 o% n' j
In shared hosting, this is like having roommates where everyone has no specific designated area inside
6 N5 o! i* x" J1 D) Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; Y$ N! F8 T, x8 A
fit.* v+ u/ @- E' o) W Z" ^% z" U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. A( v+ _: k$ I4 C: H* E
the rest of the roommates, by virtue of simply needing more space and resources to accommodate* e# q& a: N+ Z: ^0 T
their food. Everyone else's food in the house has less space to take advantage of.- W/ |* t8 }+ u7 |. A \& f
If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 w+ ~. n- K- g% a3 l4 g
any type of hosting this is a bad thing, and especially while running PPV traffic., T; A9 r, `0 f" n. m+ J# C
In the case of a virtual private server (VPS), everyone in the house has their own designated space* u; h8 ]2 T1 L# }5 H- |! M, P
inside the fridge to put their food, and other roommates can't come into that space. The server is7 |% u: u* \& U' Q& M2 K y
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 C7 ?/ K; D( r! @A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 B- z$ e1 M2 i* m
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 J% N/ H! D# Q! L8 Z) }traffic, faster.* e1 D+ m, j! ?- M; a/ [% l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ l3 F" A! q+ t
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# F3 m( N& C: F) G6 W0 M
here:& q. u) a# M: f* {- z. j3 c8 [
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 G r8 z! O2 H1 D, e& v, RVPS&highlight=hosting `8 u. [. v% i3 T4 g
Dedicated-Hosting-vs Shared-Hosting3 o: @( i3 z! n: P
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: N( I3 N3 f m4 c( ?' j& _
Hosting...Your-thoughts% m. x: F; Z9 n e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% j) [2 K' f, A" @+ KHosting Providers for PPV
8 p+ w" ~3 I1 X) D+ [Beyond Hosting
5 H1 u: O. A; Z8 L$ khttp://beyondhosting.net/( d3 e9 h9 i: p3 p8 e; T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# h6 ~# M3 C b' ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, K1 g! s( T$ r. r+ I/ ` @5 `
direct linking with PPV. Also, these guys provide great support.
. M, J! R8 h& p& |% W% t( {, h' hProsper202 Optimized Hosting
; ]/ \7 U- R: m) V' bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 q. A ~# K5 g! ACPVLab Optimized Hosting
" }' @2 C3 p7 h& zhttp://beyondhosting.net/CPVLab-Hosting/
. V* E8 p$ [' w! B- p/ y: m+ L4 WDomain Names for PPV
( s, R) g3 t6 V5 ?; o* _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! ~) y1 p" ]4 t0 }
where you're going to host your tracking software and your landing pages if you decide to make them.. F+ J: D/ s& o1 C2 k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ I4 {7 O! {/ z1 {# c+ U
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 M2 I- H9 z3 |/ T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 w2 |! x0 ?( L, _term or build a whole website.- X }' _ J- T/ f
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ y5 J' l$ j: Stracking software on your domain. This is really important, because it is necessary to track your( K# ?& `" ^0 A8 z7 R \: {9 N4 L
conversions down to keyword level so that you can optimize your campaigns. Without proper
Q- V- W5 w" Dtracking, it is impossible to know what is working and what isn't.2 D7 e7 F$ E5 |8 h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ T0 s7 c1 H' J( p1 c( C2 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& K, \9 W, a* {6 o3 q6 gProsper202
, X! ^/ z" v/ A Zhttp://prosper.tracking202.com/apps// h* ?4 S" Z" P
CPV Lab
0 g' G7 i6 P+ V) Qhttp://cpvlab.com/
- j$ y+ \1 c4 Q0 q# L, X- E FCPVLab Help Videos- U+ {/ _1 i" `: A, z
http://ppvlab.com/oweiw/oiurw/vdm.htm
, F9 z0 \( y; w8 e* hAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% @" {( k, M7 u! m& Y: c$ aindustry standard.
1 Z$ h E+ o7 a3 u Z% i1 v0 D$ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# D. _: |6 Z1 {' Y! K3 J" P+ _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 w2 y4 n8 |" }& J: n0 z) x' ^good support if you have problems with your installation. A3 e; k; Y, o# Q% `
Tracking 202
+ [# v0 J- ]# E6 j9 j2 v3 A# lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: @' [- {+ d3 ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ @( Y0 _1 X" S3 m6 X+ D
area.
! y* w P% b, i1 jIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 }& t( K8 [* d* ?/ j% iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! ^& m1 c* p5 V8 ?3 vinterface, and their hosting.2 s4 h* q: T6 A" o5 |& v4 j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 G/ }5 d0 C! [& eand targets which you are bidding on. Leaving this up to chance in order to save money could5 B& w* Y3 P+ d7 c0 R \
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& e1 M3 \2 u! i. j6 y. V7 Vwere using.% F. Z: G6 H7 H
Choose An Offer E/ I( f" c! a0 w5 d. u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. c( }' q) ]+ FLesson on Offer Selection
& \" C6 j+ J D8 Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers8 B! g- M) C" x/ d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 Z# V+ M+ b' _# u" n$ K5 YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: ]0 C# A- K' D+ _ o! c
LeadImpact as the traffic source.1 r: g. M& @; c9 L# v
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 F* J% G# Z: T& U5 W& p5 M3 @) zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) c! ]( V8 _( |$ |" G3 kcampaign.9 G3 j7 z) W# \' A5 X
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 o" P2 V1 l6 s# r, P: Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) H% a; B! W; u2 g" z4 E$ U3 }$ ?
that all traffic is accepted.4 F. I# K: q# ?- ?$ b# C6 f
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# ^* g. S+ C0 P8 {" ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 d2 K4 b) ]- O2 C0 B
get creatives like banners or images specifically for the offer.
# f8 l% K; z6 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) f2 ?3 E I) D8 r2 g9 FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 i( o4 K+ ]. `! |: Jtrack my keywords. Without doing this, it isn't possible to see what's converting.
% ~) S7 J) f) [% W' W# Q( \. j% qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' I( m8 R4 R x# R: `: K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 N7 h" A8 J0 F+ w! q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, s" l: Y% L$ T c/ t4 Obottom of the page:# |, L! o6 @/ f0 g6 u* c6 [+ X- F8 \- O
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- A/ R7 y. h: M! t+ c
Click on the offer → pixels → Add a new pixel and this comes up:2 z9 ^" r5 ^5 Y+ @8 E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! {6 T% N: c6 e; k2 [$ Bfrom your software into the box that says 'Enter URL of image to load'.
8 W8 W5 ?: r* R( j& hOnce you do this, it should look like this:2 B0 I w! |$ U5 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 t- ?1 f9 ]4 `$ W% b+ p! N2 a( eClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: o9 j$ C9 {# m* X& J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& W) W# z$ l! k( Z( @
Prosper or CPVLab.
2 n) u! C* x. B" y- f) X; W' k, F2 z' `, E
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发表于 2012-12-27 18:47:17
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