|
|
PPV GUIDE [PPV新手入门][28页]4 Z. p* p! r' ^( R& _
详细的请下载电子书！
% `! u7 g9 A+ q- f0 K# g" {% K- T: e
. I; g8 l# U; A" s' ^1 c
# j9 m) D5 o' s8 p& R) a% eNewbie Guide
+ j0 ~+ h; {7 P4 v! fPPVPlaybook.com
2 T, T6 \! z( Z; G% yTracy Shaffer
% d/ n( s0 c D: X8 BDavid Ford
, J: A- E8 s9 i/ C: Z3 P7 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) W$ z' w& } H- r$ i7 k2 FGetting Your Mind Right to Start Affiliate Marketing* Y) z6 D% P- c( r8 V: W" c ]# L6 ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, G' P, p) T6 ?! c; mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* ]3 E; _5 _: `) }3 f5 Q2 @% kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 A! W( z, j: _with any success, these claims are laughable and far from the truth.
. N6 j& M, N- hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" ~: p' V' F( l3 R1 e3 s" g2 u7 Nflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 k, ~5 e8 J) |6 ^. f$ J- jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 Y6 Y# C0 o: hoverhead.
' [ w6 g# O d3 W- oThe winners in this business are the ones with persistence when nothing works, who know there's
6 x, v( `, y$ Y* G9 P' W6 `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 L1 r6 b) n6 S$ s# ] d7 {The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( v% R' P$ @. t, Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. e5 t! W6 I! c
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 |1 s& ?! D4 ^) i5 @( o
learning experience available to anyone with a few hundred bucks and the ability to open an; s @: S% b2 J
advertising account.
6 p* ~! E9 M/ \, ]2 e1 iYour competitors are willing to work at this around the clock. This isn't a push button, instant business G* i8 c) Y& a$ {
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 S2 D/ k! Z; Y2 D( K; dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' j- t# z8 h' Z( H& r0 o7 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 h7 f' O. Q3 r2 zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& `# m+ p% y) f) o) l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
d D1 x4 p0 _started building.
. `9 }( _; i3 M% _Things you need to get started:
( h( i& @, k; D, g2 j5 S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# {/ n. s/ ~: I* a2 T. z/ |) Y, i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) S' C8 b1 r5 w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 }1 I3 u! [8 t* c3 C* @% U! r" d4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, ?/ i0 ~, g) z) k8 t8 I9 }This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 q; J3 V1 ^! ~0 w
with PPV.' O H% [7 t5 k9 A) M
Basic Getting Started Definitions3 |/ v1 Q) r- R4 l7 i. |4 q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 N. a# e* D4 M) Z) x3 `+ S' \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" Z) z# o( o0 C' V( F& W( a9 o* v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 D' S' c$ I$ K% x, Z" Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: `0 B7 O, T: ~6 q2 h, c) ~* S' wCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ P! P3 Q- D3 \5 ^9 l2 {% O
receives a commission on that product. An example would be the Amazon.com Associates program,
' o/ a# i5 P" u) M2 l; HComission Junction or Clickbank.% C% c, C& g, n: y7 d: c+ R! x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' U8 k/ k/ @" |
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ E: |2 v" A6 z" ^
buying a product. An example would be Ads4Dough or Neverblue.
% W" u( Q( \+ O1 mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. R% w5 a" o ^% daccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: f B" q: Q1 e% S% ~; D2 V" g5 o6 Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) ]6 C4 ~: A- j! A5 M
right from the start can really help you.
. K& \0 _/ F: UPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 o% I% j( Y' s7 Y8 C: }1 R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( k% A9 U9 e: w+ S
view, starting anywhere from .01 or .015.$ y6 N& {) J* ~' V% T) m$ Q1 t! A
In order to use this type of internet traffic, the affiliate can sign up with a number of different" [2 o/ n6 y# {7 R- c1 x. C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& @4 n* X' b9 ?6 S2 Q; p
MediaTraffic, and AdOn Network.) J3 L8 ^# s s& h' n. P
Don't popups get blocked by pop blocker software?
! t" |! \( j+ ^5 |No. Popups are served in a new browser window as if the visitor had opened the new window
x& Q% G- f3 [- K: D; ~themselves.' v' P! u2 E! l, e8 ]; W& z! K2 r
How many popups get served to the visitor?
( n% P9 }$ `" p. I* PThe number of popups served varies depending on the PPV network. Some pop more frequently
, i# Q4 N. R2 V/ N" ^" Y$ Q/ b6 y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ I \/ h: b" G( v9 I7 pserving this kind of advertising, so they have to toe the line between keeping their software; x7 a' f6 | J" a
downloaded and still making a profit.
7 T% O" K4 z+ l% F" t7 AIsn't this type of software bad? Why would anyone keep it on their computer?
5 B% J+ x' A' UNo, this type of software doesn't harm the user's computer.: _' {- O) l/ h) D4 |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( m4 t( B- y6 o- L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 ~) L: x- e$ d9 @6 ^% W4 |1 fthat they can continue to have access to the incentive.
" X4 n7 O! p8 e; V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 P- I" x" O2 ?, s, lHow to Get Accepted into a CPA Network7 i. _6 e8 G9 C; i1 U
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- t- {7 A4 Y6 }0 [5 N9 Z
to start looking for networks is Offervault which lists offers and lets you compare payouts across
) b7 J+ B5 l9 a9 r+ Y7 gdifferent networks., e6 D6 Y% e/ t: ]& |
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 D- @& @! E- p2 A
application and be as specific as possible about your promotion methods. Usually some time after
+ J2 \: _: G5 H& mreceiving your application, the company will call to interview you. The phone interview is a critical
7 J k* U% V, Y- m" c, r3 Jpart of the application process, and most networks will deny your application outright if they can't get
* X! r' R; j( v$ @, X3 A9 O1 r# cyou on the phone.( Z1 X9 s% D6 @4 d' X j/ T/ c
Often, the person who does your phone interview will actually become your affiliate manager after, }: H7 i ?+ t
you get accepted, so it's a good time to put your best food forward.
: `3 ?# F" t" M! QYou might not relish at the idea of someone grilling you about your internet marketing methods over% R3 z- x2 ]( m
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 ?$ e) O2 n$ l0 ~
What methods do you use to market offers?
. O. y$ K2 m' e7 |Do you already have a website you will be using?
3 \2 a( T2 i1 ^How much is your advertising budget?6 r. P/ [* ~( L
What other networks are you a member of?. r- l ?+ X1 T/ H& R/ p+ ^, |3 \* \
Who are your affiliate managers at these networks?
& u0 C; N4 W1 M! i |5 z9 VDo you use social media (Facebook, twitter, etc.) to market offers?: r/ i+ P8 ?( S, W' k
How much traffic can you drive?
T' u5 Q3 `% Y. Z% p1 z8 C: e8 DDo you have a personal recommendation from anyone who is already a member?
3 h; f- i, R, a: MOnce you provide satisfactory answers to these questions, the network will approve or deny your- g9 w# @# V" Z [2 N' Y' ]! r* K2 Z- r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
) n0 h4 c7 M: J$ ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate8 z0 i- J- n$ i- o
for the network can be helpful.
& O$ C) j2 u7 X1 V* b8 jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# l8 c. _4 G8 w0 ~- R( }1 F2 g' J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# f# n- P. {2 D0 q7 j
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" ] j" Y5 w; |9 c# v* n, V+ _
people can open a lot of doors as far as networks are concerned.# u! b- ?2 L, p3 o6 R O
After You Join a CPA Network
+ a, T0 S+ S( d% z) U& }- v4 V2 AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& }3 b( e) w" B; A
and make an attempt to get to know them a little bit.
$ _( @6 O$ F, c& `$ S4 qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 ?; \5 f, S6 ^! ]4 @
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 K3 g) M, y2 z/ h. z1 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 44 y9 k, S$ U7 p M& ] ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, ? L5 o/ A8 Fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- u; T' {1 D1 X6 y M/ semail.
, V7 C- T1 h% ]" F3 WFor more helpful info about dealing with affiliate managers, check out:
1 I, Z: [. c1 G \7 Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ o! V1 F- p- K: y7 M4 d
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 { ^6 d: k3 Q: ~( V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 v) i% C: z; a$ L! d6 |
Set Up Web Hosting
3 z/ B7 d) ?) C4 V; uGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said% e+ h8 q% k# [
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ R, X3 h2 c: e! phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with ?2 ^$ Z) [: C$ X/ R
whoever else is on the same server as you.
' ^) K, }5 r' aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; u- n% ]# ^2 k: w3 R4 [9 Nenough that the visitor can't close the window before your pop up is even shown. You have about 3
4 p" A. h% l; K2 h" `seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& t# }& c2 W( Y9 BTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 h+ a) }3 y |. n7 n7 j
house full of roommates (hosting customers).
$ E! d: f) ~- H, }* X bIn shared hosting, this is like having roommates where everyone has no specific designated area inside! q w) ^# {( e9 u$ u: v; z- v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
; b I% N1 @ w* J& v* tfit.* ` [9 m& f+ \
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& R" y; c" F& Z% uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
) Q$ C; A5 E8 F, C' Ktheir food. Everyone else's food in the house has less space to take advantage of.2 e1 B8 f* p$ Z9 Y+ L% T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% ]; K" o. l: |" [$ @& D
any type of hosting this is a bad thing, and especially while running PPV traffic.7 D) U2 K$ Y0 C0 a; f& R
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 ~$ j0 n( T5 ?) ~8 v, ~
inside the fridge to put their food, and other roommates can't come into that space. The server is6 w+ P6 z H0 _
partitioned, so that each customer can only use a specific amount of resources at any given time.5 ?* B1 i! \- h v0 G: p) }* x* ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) v q' i$ R: {) q5 h$ u3 S
belong to you and no one else can use up those resources. This makes it possible to serve much more. L) w, R; [2 y4 n" ~8 q" R
traffic, faster.
- b4 N a% ~1 a7 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 v( Z, i6 G) E; _* ^4 l# u' m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 e9 i0 t. U' v
here:0 }' x9 S2 t5 Z& }
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 h# F+ q; g" |# R1 f( @
VPS&highlight=hosting" i# t3 x+ {) f7 p! y9 i
Dedicated-Hosting-vs Shared-Hosting3 {5 x; W* b1 s& h, d3 X
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: B' i) p+ z: v: o( FHosting...Your-thoughts2 y" i! M) O& Q$ P* O& F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( ^/ w" _9 [) g
Hosting Providers for PPV
, f, w: A) [2 s% m( kBeyond Hosting$ w1 J* h) v9 z. {7 ]* i& r+ t1 @; y
http://beyondhosting.net/- T' {7 E/ T, y5 ]; I$ v/ v; z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 t8 ^/ x: m8 Y; h# V3 `! E) Q. L
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 x4 D/ c6 U' N* N- y1 J( adirect linking with PPV. Also, these guys provide great support. N( f5 K E( B5 q# c
Prosper202 Optimized Hosting
- M% g0 r# k) v0 q9 A6 ]' ^, ]http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: y( A( x7 c) h2 fCPVLab Optimized Hosting% {2 Q; u% v8 X9 D; a. n
http://beyondhosting.net/CPVLab-Hosting/
8 M/ b$ K0 s$ Q5 ?Domain Names for PPV
1 z! L7 \- v% B2 `) b% Q9 P% aOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: s& E6 H# n5 @% t$ Z
where you're going to host your tracking software and your landing pages if you decide to make them.* {3 ~6 p' m# N M" P t$ z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," I5 a6 f% k; Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% p0 Z4 S' q* Y+ s2 |% V9 r
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 e$ G- s& f' Q$ W3 k- E1 f5 `
term or build a whole website.' j; ~* g7 p# m2 ~ o, u; j4 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* |* A6 q2 d6 L. z, T* ~( Otracking software on your domain. This is really important, because it is necessary to track your
9 y3 _$ f& K( Econversions down to keyword level so that you can optimize your campaigns. Without proper
2 U3 E& `6 J& }3 y: n, \( g9 |) U0 Otracking, it is impossible to know what is working and what isn't.
2 o/ \ K3 X( A! @/ c7 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 q5 `0 T( E5 K4 C4 v' s& ]% cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 b2 O" S1 @8 a2 G% U% w9 \Prosper202
: ~! H5 a# N% Ohttp://prosper.tracking202.com/apps/
9 l u: ?& _( y& L+ w |1 L, PCPV Lab
" U: ~- } O* l8 S2 y* y) Phttp://cpvlab.com/5 D" c, f3 Z! b5 \
CPVLab Help Videos$ p- Q d/ [1 N) c
http://ppvlab.com/oweiw/oiurw/vdm.htm8 p! m) n* b, x- E
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 E- \4 p9 K* b7 O0 J
industry standard.9 f; m: Q3 r+ _1 R5 w/ u4 U. _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) Y l9 A6 b' G* m. y) C, t
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 r$ _% ], J( y5 R1 V( L- y1 |
good support if you have problems with your installation.! u: T% F" W6 |: D" z( @: O" d
Tracking 202
& @# q% L% i/ X: |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ q( J7 w$ V ~" |campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* i& a& \2 I4 w$ u
area.
8 T* ~ ?, I( K' y( fIf you choose this option, keep in mind that your tracking software, one of the most important parts of
2 b: l/ m f5 S: [* M2 Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 R7 n7 Y! Q1 \/ K# Z
interface, and their hosting.* _# [3 y' q+ h; m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( u' f! P9 c. q( c6 y) Q* K
and targets which you are bidding on. Leaving this up to chance in order to save money could) O( E9 L/ B: r, @
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! z" Y( ^9 d, z& }were using.
0 w% j+ Q3 A+ f. z2 SChoose An Offer* q) u* \; ?& H
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 x& {1 d4 L# b. W, |
Lesson on Offer Selection
- O+ E: O2 Z& Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 j, w: r8 |4 k2 X6 YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. Q. G5 L9 v$ A% q3 {& sTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ K6 Z4 o% l* I |& [LeadImpact as the traffic source.
9 \) m8 k4 s4 @/ SNow the best way to learn how to put all of this together is to just get started. For some variation in
& m; h+ J" R, K* K( [$ Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked |3 |* [/ L; b+ R( f" [3 C; t
campaign.# C9 y: O$ p+ k2 O! [6 ~9 j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ Y: z ^3 J0 j/ z0 v1 f8 S4 F6 ~
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 t% ~2 m6 ^# i0 E2 A9 V1 U8 q& \
that all traffic is accepted.' C- Z& C8 m9 n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 @- b8 M- A2 `: P
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' a: I3 M9 ?0 s' I7 ~( C7 n: t1 a
get creatives like banners or images specifically for the offer.
) t( n; B# |* v. t% T( M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ ^; O2 y s6 p
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. e7 i+ ^3 k6 l
track my keywords. Without doing this, it isn't possible to see what's converting.
5 \4 g1 |5 L/ f, R5 S1 Y3 @6 ]1 wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 p! u& O: o, V! l$ v+ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' f3 k1 X/ i0 m7 f, O. oIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 R4 b9 a1 o {$ p( t/ g+ p* e
bottom of the page:1 x/ H9 ?# I$ g( o6 I6 N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 ^' a- X8 K7 f- h c8 hClick on the offer → pixels → Add a new pixel and this comes up:
7 k! d& s* G- D/ c6 hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 c, p5 l0 c2 r0 P/ j4 e2 _1 J3 o' |: efrom your software into the box that says 'Enter URL of image to load'.
$ z5 K' R3 U) p9 v, W; Q7 a8 b" aOnce you do this, it should look like this:2 E% t% C; e" R3 [1 C1 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ T; S8 v* D& _0 j9 ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- d" r& K$ Y) u6 p
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 e( c; w* }2 S+ v; H
Prosper or CPVLab.
: x) [- F" Q# h
# B# x) L7 Z% }4 R* U- q1 d5 W& @ |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
