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PPV GUIDE [PPV新手入门][28页]
- t4 v9 {% w" f+ K" W; W4 [$ A详细的请下载电子书！+ ~! i% _, C! p5 C) t) n5 \- B
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Newbie Guide
( C: f; @- P6 D8 j7 t9 vPPVPlaybook.com: E+ |- N" D, q0 d! f5 c
Tracy Shaffer7 R5 }: {5 p# t0 [- k
David Ford1 E& X; }" X" X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& |4 P2 R4 g5 F0 zGetting Your Mind Right to Start Affiliate Marketing2 Q2 M* V, V: D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
[6 ?5 A* y( G! a" N* Vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. w6 o: B% t a# ^7 ?# ^& jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 S, @% T8 l/ T- _with any success, these claims are laughable and far from the truth.
" u5 p$ O/ Z. rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
Z, X9 Q9 S! l! g1 u: Y P+ iflow management. The main benefits are the low barrier to entry compared to other businesses, and' ^' Z- x( d( [( G5 U& e8 \
the ability for a marketer to be a one person shop and make an incredible amount of money with low
* A- J e% y. ~overhead.
# V; A$ W; d; @( R1 x6 WThe winners in this business are the ones with persistence when nothing works, who know there's
4 l2 E" Y% e) s( T: hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 C/ Y+ L! k0 w! w; c/ F( cThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ C; T$ W3 _( Y% q" u6 s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., P3 F/ _7 N* {* z# T
Most of these things happen suddenly and without warning, and they all contribute to the amazing: ]' s# @; {' R0 H% Y
learning experience available to anyone with a few hundred bucks and the ability to open an
0 E4 y: E% q( }: U" Oadvertising account.
6 t1 ~0 N- t' b8 aYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 ]0 J' p* k9 j1 O9 Zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; U* m( m" v3 xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,( y( L1 G/ F$ `8 S* G) Z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; {8 x# k l$ X& R; \) Q& n: T1 qWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* X. O7 x/ Y/ `% ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 B$ }3 d, J! P
started building.& \9 r: j4 h2 e0 w8 A
Things you need to get started:# z0 Y. F1 S/ X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 i( z, ^( Q; l6 Q: S+ o, |7 |3 c5 f9 g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 S3 A$ J: s6 U* O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 i! }/ H8 O; s- q- [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 E1 y, T( v" h( ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic% \' O' ?7 Q: _; Y# X: z
with PPV." k+ e' W% o- c$ x3 T# Q1 y
Basic Getting Started Definitions# ~0 x. \: q1 X. e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" n$ R- I8 J* y! i% ~& k8 E# Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- {7 r- w. z/ A( J2 }6 O( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 Q$ I) h) ^- v. e5 j6 _' \. u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# ^9 g$ |. R8 q* D$ ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 a' o+ T6 N9 g" ~+ _4 W- Dreceives a commission on that product. An example would be the Amazon.com Associates program,
0 @1 Y' t }+ |6 ?0 gComission Junction or Clickbank.* B( ^4 F7 a6 l3 s- ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* V2 \6 Y- _5 k/ Q; x. J, K0 o# O
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 k/ m* b! O3 B' Y, P0 b0 y3 F* sbuying a product. An example would be Ads4Dough or Neverblue.
0 k# V; L& g, ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) D6 @/ m; @9 R- C# C. X; ?( W/ }
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 j! \+ a& H& ^* z: b2 q' Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* n' |% I; X" ^8 ?' q7 g
right from the start can really help you.
7 B L6 A: T" _% Q; D& [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 y4 s# N# U* c/ s; D# a( d0 q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: ~5 b+ i+ f$ z, K5 y
view, starting anywhere from .01 or .015.
{% e) f, F! J% s' ?0 B6 |In order to use this type of internet traffic, the affiliate can sign up with a number of different3 S5 |% v# L2 b7 K9 C3 M
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) u1 j4 Y. E8 g+ D1 U4 Y
MediaTraffic, and AdOn Network.+ c9 H* k0 _+ G( x
Don't popups get blocked by pop blocker software?- A0 J( b' X0 [! _) l0 s% R, w1 B
No. Popups are served in a new browser window as if the visitor had opened the new window
) H; |( S4 y/ |* C a/ b5 O6 e2 l- Hthemselves.! r6 \' B: w, _
How many popups get served to the visitor?2 N1 J0 I* G8 k. C5 w
The number of popups served varies depending on the PPV network. Some pop more frequently' a2 j2 V& L4 i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" l+ h0 j/ b9 l7 O0 g
serving this kind of advertising, so they have to toe the line between keeping their software
6 v2 R4 g& i1 c$ c, f. Adownloaded and still making a profit.
# S3 z$ H3 O |+ [# |( p, JIsn't this type of software bad? Why would anyone keep it on their computer?
+ P! |1 N( V+ w8 m) @+ sNo, this type of software doesn't harm the user's computer.
' K& M! _7 ]/ G0 iCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 v- I8 S! X5 I) d }: ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so& o1 r7 [* C; d' `# ?' m
that they can continue to have access to the incentive.5 |6 ~: F' }4 Z- }! h. `' }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 C( a9 w2 b' H3 {
How to Get Accepted into a CPA Network8 @ R$ w. D, y0 p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 j. ^1 \1 r$ K1 |% k2 g
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 ]7 J$ \: w9 g8 l2 T8 I& ^6 u& E9 R5 [different networks.
0 V$ N6 Y- O' U. B; ?# EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), g; m# G: V6 q* m
application and be as specific as possible about your promotion methods. Usually some time after5 C% Z( B( h; T) e/ J
receiving your application, the company will call to interview you. The phone interview is a critical
$ D" A% l, E- a% Fpart of the application process, and most networks will deny your application outright if they can't get! Q- ]% i) j$ U% B+ |; N1 S# M
you on the phone.& K% J3 ?9 H) E+ {# a8 M" n" }0 ?
Often, the person who does your phone interview will actually become your affiliate manager after
# k$ B) e5 ]/ G( T( }you get accepted, so it's a good time to put your best food forward.. j: p4 P7 u9 `# f, C3 q, g y
You might not relish at the idea of someone grilling you about your internet marketing methods over
" F7 u5 z' F6 s( C# e( i8 L) n7 `the phone, but trust me, this part is critical. Have answers in mind for the questions:0 g) i0 u z; s. Q$ `% D
What methods do you use to market offers?$ @4 S% |5 W1 G9 d2 T- ]
Do you already have a website you will be using?- Z$ V. L: X" T4 g8 \) ^3 C
How much is your advertising budget?* ?. K+ @8 `3 i( `& b, s$ j
What other networks are you a member of?
! K% j8 F/ F0 g& U+ `+ V( e/ LWho are your affiliate managers at these networks?' S9 W/ x6 i0 S3 a# O
Do you use social media (Facebook, twitter, etc.) to market offers?6 Y5 R* E% ]% ?% j
How much traffic can you drive?4 E6 M3 l0 y, _1 [5 J; ?
Do you have a personal recommendation from anyone who is already a member?
8 M" u2 K& i" f6 l3 K( {Once you provide satisfactory answers to these questions, the network will approve or deny your
+ h6 y/ O" z. Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
# X' O5 u/ ^; j" S* {/ Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
' j. z+ d& U p, L+ ?9 _for the network can be helpful.
3 z% C z- }% _ `0 R, M5 pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ z8 j0 M/ b# Y$ S2 U+ OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 r4 c$ J; R, L% j5 Lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 M2 `4 q' T% {# ]( R6 H( [1 W- P
people can open a lot of doors as far as networks are concerned.
: g! ~! Y' @9 T, uAfter You Join a CPA Network Y5 P! a; L, c3 Q1 M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% H. R9 J2 x' C% E4 D9 n2 q
and make an attempt to get to know them a little bit.
9 B0 m1 ]) F) N( v. B1 s: }2 ?( aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! U! e3 ^4 U0 I; x6 p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# _. o) g4 Z) P' l( R+ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' Y) Z7 @9 `5 b8 x/ v, Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. I2 b: G+ T. t' b; E( H( r* J! Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus s+ x$ y+ d- v3 r5 W+ m9 ~
email.; X( q9 ~6 Y1 X, \
For more helpful info about dealing with affiliate managers, check out:% V. J+ @4 c1 f' z0 ]) ^8 K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ y0 W% o1 A, W* V' T, e% T) A( e$ Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 }2 ^2 ?: V+ R: s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! A# r$ L! k( P- D! q+ Q6 T) B, ySet Up Web Hosting! ^! M* P$ @# P& ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( r. L! h" y. }# d/ L3 V( Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 l/ P; Y# W( ~$ V: j0 A' _host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 N) y; K" q X+ Bwhoever else is on the same server as you.
+ l! |! D E# g" qSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 J" S! x: c& H9 l) h. s! Henough that the visitor can't close the window before your pop up is even shown. You have about 3& O; N# ~ g5 j# ~ U% Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- L! w6 l: i% ^7 _
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# ^ Z( V* r. m8 O v; y, Ghouse full of roommates (hosting customers).: g. p: ?9 h" x5 z2 u3 d Q
In shared hosting, this is like having roommates where everyone has no specific designated area inside( y+ n7 E2 W. d. Z0 h6 U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: ]2 D5 G$ l# L+ v
fit.
3 `. {6 f. C1 WSay your roommate brings home a large turkey. They will then take up more of the refrigerator than2 P5 ]& [+ v! i6 b# t& Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ A# v a, `$ w& n+ |* k" b+ \their food. Everyone else's food in the house has less space to take advantage of.( R# E' T* S. o# y1 M D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ y$ i3 H0 W6 d6 l1 _ F0 bany type of hosting this is a bad thing, and especially while running PPV traffic.5 F& v0 M! }) k% R& z2 G' t
In the case of a virtual private server (VPS), everyone in the house has their own designated space
# A" m; D* K6 g6 `. Q4 N% sinside the fridge to put their food, and other roommates can't come into that space. The server is
# S4 J0 {7 t* B/ _+ rpartitioned, so that each customer can only use a specific amount of resources at any given time.7 C- U& H8 h& }+ w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, d4 @0 j0 v$ J) u* y ebelong to you and no one else can use up those resources. This makes it possible to serve much more
& ~' P" m9 f# \$ o7 W. ntraffic, faster.
5 t4 _/ i( e& S5 Z6 D' Y; {( z2 R1 wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 ]- x- S) s2 [* m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 h9 [ y2 O! W5 ]here:; L& ~4 [$ `, i7 x
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 _3 e6 s, J3 g6 }1 Z3 YVPS&highlight=hosting3 h/ e9 p5 M4 ]- o9 Z3 g3 _2 W
Dedicated-Hosting-vs Shared-Hosting
$ Z2 \, y' }9 U9 z) y' khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( A! |- p# g- c# G. E$ d# @" M
Hosting...Your-thoughts
* d& p. d. w7 V) i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# Z2 M8 r# g- Q- P+ QHosting Providers for PPV8 `2 J! s+ J' M! \+ Z- L0 [) h2 [
Beyond Hosting
0 }" ^1 X! C, x* w! r! A! nhttp://beyondhosting.net/
. @7 Y+ Q- O( i4 a/ RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 |) u& T3 w0 y% _$ C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ r! s# [ H6 x, J# g/ xdirect linking with PPV. Also, these guys provide great support.% s/ S* l% L, j
Prosper202 Optimized Hosting% C# a4 P x9 [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 W7 u) m6 Y) z" l! m+ gCPVLab Optimized Hosting
/ `% k8 E& {* d4 g# i1 P1 Qhttp://beyondhosting.net/CPVLab-Hosting/' T& W2 \4 V8 f2 A+ S
Domain Names for PPV- o& W: _8 I' Y1 M% ~
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 h8 [4 `9 s4 h' N7 d
where you're going to host your tracking software and your landing pages if you decide to make them.& u2 j0 p9 ~4 O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" m' a4 X& U& M% \0 `! ibland one is fine to start with, to host both your landing pages and tracking software. The .com,# s# j/ e0 l4 n* Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! u; _" \. r8 ], l' yterm or build a whole website.
3 B2 W& D; X% C7 \After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 S1 S/ |7 z4 C4 y0 jtracking software on your domain. This is really important, because it is necessary to track your% F, I0 Y, l- s7 X( a. _5 J$ z
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 b) T) M! r, E+ o, ^/ G6 ~5 f: ttracking, it is impossible to know what is working and what isn't.
- n' i7 `5 N6 w8 X- w. WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ p+ e7 B' Y; q* t+ x! s0 C) zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; j! r8 [" N4 G5 F
Prosper202
. Y4 d: p& G0 v/ z: Chttp://prosper.tracking202.com/apps/
$ i# @0 D2 e5 T3 vCPV Lab0 }% \3 v$ D# P( _7 H2 T9 Z
http://cpvlab.com/
8 j% `) r E) J) A0 N3 s) O+ kCPVLab Help Videos: K( _% l: D! w. i x6 R/ X
http://ppvlab.com/oweiw/oiurw/vdm.htm; [! E" Q# r- r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 v: ?* ^& \" v% d3 ^3 ?industry standard.: m4 i; c3 D; d. X" f0 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ d: |, \ L2 j2 }+ m3 i9 k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 [8 ^. B' ]! `2 Q% J; Ogood support if you have problems with your installation.
- B7 E2 |! c6 J2 d }. kTracking 202
! u2 ?( Z" O9 iTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' v4 s4 G# }& k' Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ l9 J2 f- `0 l1 g% W6 F8 F; e
area.
8 {/ y. {9 V$ {2 @If you choose this option, keep in mind that your tracking software, one of the most important parts of$ B5 w! s/ Q' X; p
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" E2 w/ M7 ^, p0 |0 V% [6 ~
interface, and their hosting.
1 ?9 Y( O x" b) M xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 P8 P8 B# b; C9 C& d- t
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 _ S8 w4 o% j6 Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 f" ^/ I' R3 J: M- Pwere using.+ L2 V4 f' H$ o5 K
Choose An Offer' v `$ o+ H/ m7 u; q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 y# |9 d4 W [; M0 ?Lesson on Offer Selection
0 q# v; z) q# B5 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ b% k, v8 Z$ J5 S9 d: E5 f. C5 nIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 v9 q, F2 B5 ]! d3 E! k7 d( XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 W+ h3 N4 w5 [0 l" G* [" ~LeadImpact as the traffic source.
3 \( Z" t4 {1 l7 [) h7 |Now the best way to learn how to put all of this together is to just get started. For some variation in2 X4 E; h" J7 d! X7 B& T0 w6 r7 K
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
d; `# ~, i# d$ } @. f& ]# e+ S0 w4 B- wcampaign.: \) x4 P2 G8 f5 e" |
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 c% m2 e1 x; J* e& c* U! {% tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
O7 P6 g( G# G) |5 Y- \that all traffic is accepted.; e' w: [5 X2 d5 C, a ]
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. i- E, k" a0 @ ~7 zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 _6 ^/ s( d7 _+ J2 I t( jget creatives like banners or images specifically for the offer.0 z. o7 q# t+ f T4 l. S* Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' b% z, \. V& R- ~Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can K2 m/ M) l& ?3 h
track my keywords. Without doing this, it isn't possible to see what's converting.( a& g" M c6 H4 X; v
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* Y* \) P4 x3 |1 u4 b8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( M! Z2 h# o7 q" z1 M4 p; T. bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 T9 g1 Z& o2 n$ Hbottom of the page:8 n1 C# ~0 ~' X. F( R
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 G+ |6 c) Y% y0 r" V. y+ @* T& WClick on the offer → pixels → Add a new pixel and this comes up:! o/ J/ [+ @& a& x/ Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- [/ i) h! U& L3 _% Wfrom your software into the box that says 'Enter URL of image to load'.
* @4 A( b9 `0 W% Z5 r! n, T y! cOnce you do this, it should look like this:1 Z7 A' P8 P, L/ X8 m" e- T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) z1 _4 V; ]7 l2 {' p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 o* L/ u0 x7 P& S
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 y6 e: s3 W, q w7 @
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
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