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PPV GUIDE [PPV新手入门][28页]7 v x/ D$ v z5 W, ~6 d" O
详细的请下载电子书！
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m* A1 ^/ L1 M9 c4 I. B( y
Newbie Guide; m3 `3 Z) u8 L4 i5 C7 i; }
PPVPlaybook.com- V& Q& [6 j$ O
Tracy Shaffer% K* y8 {' z; N1 F, a0 O0 Y6 s
David Ford
1 L1 z8 v4 k' [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ E7 i U2 U8 A- D- j D+ @
Getting Your Mind Right to Start Affiliate Marketing
6 u3 J6 _( Y6 W0 SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; }* ~3 J+ }" |8 _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% D7 m f9 b1 e( u% x) ~you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 q6 n! l3 G) J4 N8 q! Bwith any success, these claims are laughable and far from the truth.1 @* n+ A4 {( _: m; i4 Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* e: m3 j: [# {flow management. The main benefits are the low barrier to entry compared to other businesses, and: M$ f# _$ t+ ^% z5 w2 S. w
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 H9 U* d* P2 v( F, G8 ~1 U8 l
overhead.9 G$ B( ]3 e9 m6 b
The winners in this business are the ones with persistence when nothing works, who know there's
3 L Q) H7 T+ dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 @# P& T1 h/ |, T# ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 `. F( Z. ~4 Y1 dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." ~2 X$ ]6 T9 U0 [
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" ^& p6 F4 c# i$ t# Y, Ilearning experience available to anyone with a few hundred bucks and the ability to open an4 H, K6 k5 ?' t% w3 }! n
advertising account.& J! s3 _% j! J0 ? A- O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business R" W9 J: s2 ?: n8 V. M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 y+ D* p L- N& Y1 f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 f3 f" o$ |) o, b" v9 f" ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' n+ F6 }7 p; v- w8 k$ o7 D$ [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) V3 \2 Y8 @0 D/ j( q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
Q- D) w1 g) S3 ustarted building.( ]; d2 N- C6 G5 D) u, \
Things you need to get started:
' c: W9 b) y. Q' z* N8 j! U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( X, L& `7 T* V9 g2 Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 M# |3 G$ e; Y: g9 ]
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; T" Y$ u- S( G4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); y( m% L) m- [( @! t5 a% P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( W* }+ [# X% j9 A1 Y% u5 Dwith PPV.4 b+ T4 N' q/ w1 H
Basic Getting Started Definitions
& Z. s! ]$ D9 O+ N8 xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 N5 H1 n$ W6 J, S' }# aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* r8 _- n, C: x* ~) J. u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. a) ]1 v; a) W/ i5 w3 y6 n
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& @# ^4 i) S1 F$ rCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; r. M! U5 w& N3 K8 }) t# d0 Ureceives a commission on that product. An example would be the Amazon.com Associates program,
P7 \& m* s6 C' x; n$ i* aComission Junction or Clickbank.
9 K W/ U( a5 _7 }5 TCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, _( _) o7 A9 m9 o* ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 [' I% a) C( q! N- r( D
buying a product. An example would be Ads4Dough or Neverblue.# R; H4 z( F- I9 T5 e& [, i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& E2 M& H: {2 U4 q, o8 X+ yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 ^& P! D: Q7 G5 Y5 Hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* D3 t( P0 I2 f; O2 `! i
right from the start can really help you." C5 C: F" F- t
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- ^& L$ I6 v4 G/ w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; S* a' z$ m0 u, oview, starting anywhere from .01 or .015.# G/ y8 p/ l1 z" a; t3 l1 F
In order to use this type of internet traffic, the affiliate can sign up with a number of different; N3 y+ y6 h! S* F
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 l, D! G8 d7 u) S% Q% x& V
MediaTraffic, and AdOn Network.
0 {* }0 d" z. l& P* ZDon't popups get blocked by pop blocker software?
% H' z9 E6 @' \ ^* z2 O6 jNo. Popups are served in a new browser window as if the visitor had opened the new window
9 L p% a4 u* G/ a, G! S: gthemselves.9 Z- a$ ?3 s. o8 B9 ]! V( F
How many popups get served to the visitor? ?' {$ U$ C9 P* ^6 j" g+ Q: a
The number of popups served varies depending on the PPV network. Some pop more frequently9 k6 f. c7 E e3 a: Z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* x! I+ U j3 P, `0 J; z( tserving this kind of advertising, so they have to toe the line between keeping their software( } c2 I3 e( s
downloaded and still making a profit.
/ h/ Y3 b: D6 c9 t* AIsn't this type of software bad? Why would anyone keep it on their computer?: N p' l9 T. G5 |6 c
No, this type of software doesn't harm the user's computer.
" i4 R8 {1 l) \% uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
~0 v- o- f5 x- U D. u+ {toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 g% P0 a5 _4 l3 Othat they can continue to have access to the incentive./ u$ C4 n1 S2 a& n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# A/ {- i3 b- i# r) X1 o9 a. M% UHow to Get Accepted into a CPA Network
0 G# B4 d! i$ ?( ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ m+ W c2 I# X; L3 _& t
to start looking for networks is Offervault which lists offers and lets you compare payouts across* K1 O+ r# d- N1 C
different networks.
4 o' u. L+ W! S; R+ k' mOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) e( b/ P& y: p; i' @application and be as specific as possible about your promotion methods. Usually some time after
, j" u8 R7 j. t% l7 v1 {( Dreceiving your application, the company will call to interview you. The phone interview is a critical
9 p6 \( Y: v, L& Ipart of the application process, and most networks will deny your application outright if they can't get
8 Z, e% L" M% D- g4 zyou on the phone.( g' P0 P9 Y* J! o" l% z5 F: z
Often, the person who does your phone interview will actually become your affiliate manager after
: |0 I; J: P# u: ~1 ]you get accepted, so it's a good time to put your best food forward.
4 u1 l! p: J- EYou might not relish at the idea of someone grilling you about your internet marketing methods over
, Z3 @+ M) n$ S6 P* ~/ wthe phone, but trust me, this part is critical. Have answers in mind for the questions:# K) _8 ~: u0 z% H1 b
What methods do you use to market offers?
& T+ A5 Q5 y3 N5 hDo you already have a website you will be using?$ _" E; o5 {( K; v
How much is your advertising budget?
# ^5 z( R* v3 R# I5 NWhat other networks are you a member of?; M2 B, g! p: W0 W v) T: e* _
Who are your affiliate managers at these networks?4 I* C. A" _$ ~1 w$ l ^: T1 g+ O
Do you use social media (Facebook, twitter, etc.) to market offers?
* H# m9 E# ?' v" ?How much traffic can you drive?
}- C. Y' T$ v |% v7 GDo you have a personal recommendation from anyone who is already a member?7 ~; s b) ?9 n8 s: g% M
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 Y# `( ?/ b" Y, @9 f6 I0 happlication. If you get denied, just keep applying or call someone on the phone and try again. Be4 [! {; `) E3 w" @ _5 H; y2 W! W
persistent. Also, getting a personal recommendation from someone who is already an active affiliate8 N" U" ^# ^) P! T, J. T0 z
for the network can be helpful.
k) g) }0 y( VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% t1 ^$ K0 a6 I$ D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 i, E. x6 z9 T/ V7 S, i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& R" C }2 Q( ~1 K% wpeople can open a lot of doors as far as networks are concerned.4 G& V7 y$ C+ Q' Z
After You Join a CPA Network
/ L3 }* o" c. ~4 m3 |5 gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. P) z$ E7 h4 z& g; q% d) \+ m
and make an attempt to get to know them a little bit.7 H$ }/ N" ^: r* q% X/ m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( q# N0 v1 U( l7 ?( u& gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 K8 M' B7 D W! Q; @; B& l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; J* q* `+ R3 jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
X) }- @, D- Z3 C) ?# q+ r7 O) vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% K* ^7 n5 I4 z* E, M. W
email.0 [" R$ U' y: g5 j
For more helpful info about dealing with affiliate managers, check out:
$ E2 L" _& m2 \3 A' s% X% mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
c# g- o- P2 d6 m! F5 yhttp://www.mrgreen.am/affiliate- ... iate-managers-want// p" ^) w7 O1 p/ p i' x; ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) t$ `; o- A& I8 JSet Up Web Hosting
( _. p. e' k6 a3 S8 u7 @/ |) FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 n+ E5 t& \% T; @/ Zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared. o3 f0 R# n' J, C
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* S$ J/ O1 m |0 k1 gwhoever else is on the same server as you.
9 a$ p% T& \! o3 Q" s8 }1 cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" G [- A5 p' i$ p' s
enough that the visitor can't close the window before your pop up is even shown. You have about 30 ~, y5 j! \. b1 @9 I7 w/ Q) _6 k% f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ f5 p7 ^7 x& X4 k2 @- o( V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a* I. a4 R6 a8 N+ m
house full of roommates (hosting customers).& H. D( q$ ~( e8 A
In shared hosting, this is like having roommates where everyone has no specific designated area inside" u- T: p, \7 A4 W
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' S: ?: ]# U- w" D" j/ Zfit.
6 H2 g. h' p# S1 J$ Y! WSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 R3 y2 L1 F; R7 }1 h1 [the rest of the roommates, by virtue of simply needing more space and resources to accommodate* B7 [' n' ?! E) [+ x3 K$ w
their food. Everyone else's food in the house has less space to take advantage of.4 n8 ^' m8 a/ R- |, l. h7 [- W
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; K1 L) D+ A! k5 M1 b( V3 wany type of hosting this is a bad thing, and especially while running PPV traffic.( }: S, }4 s# G1 ~2 r
In the case of a virtual private server (VPS), everyone in the house has their own designated space
a/ Z8 U8 T1 f3 |* a( i+ Sinside the fridge to put their food, and other roommates can't come into that space. The server is9 m, f) a$ u8 p$ W' j/ |
partitioned, so that each customer can only use a specific amount of resources at any given time.2 u0 ]/ |8 x5 U' R3 S! z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 Z2 }# |$ |8 Y: v& tbelong to you and no one else can use up those resources. This makes it possible to serve much more
5 L" |1 m: N6 s, c; }: r* ytraffic, faster.* L5 K* C/ F5 ]6 V) s0 B$ d% B
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 a" M2 d* m" o8 `0 |9 E3 VAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is: @( L6 ?5 k. h( S4 k" J
here:" {5 F" q) V0 {: K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 V7 l9 p3 v; ]% b( [VPS&highlight=hosting
/ S' I2 }$ G o& `Dedicated-Hosting-vs Shared-Hosting- n1 \, d2 M! I2 Q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, y, M8 ]8 ~$ \9 xHosting...Your-thoughts
6 r; x/ r1 k; h% v+ n7 {/ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 d6 A' y0 d" A- E1 U+ N+ GHosting Providers for PPV' Y& \/ H8 v( [! r$ w
Beyond Hosting$ n% e$ E' z( j
http://beyondhosting.net/
3 b3 N) W9 d5 N& ~( _' E$ eWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ V7 |0 ~- e$ e2 {' I: G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; i% b: o& a9 r3 g4 d pdirect linking with PPV. Also, these guys provide great support.
0 V: k! g' J, B& r$ @# h$ @& YProsper202 Optimized Hosting* s g' V4 d$ \7 g- {
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
v& V, o# i8 x1 T3 dCPVLab Optimized Hosting" {0 e s$ j. @# I' y, R6 c1 B
http://beyondhosting.net/CPVLab-Hosting/
" Y- p$ k7 w: z G8 S0 zDomain Names for PPV, o( z3 k4 z$ T: f. [7 Z# s
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% Q# p: H( I* Z2 T5 p4 A7 L
where you're going to host your tracking software and your landing pages if you decide to make them.1 X7 _+ [6 y0 @8 n8 g" y5 W/ V' H
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 Q) L( U% }6 m! m8 n8 {6 u% T/ Mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
# N$ ^6 @% o& S.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, w$ {( y9 l/ U- Z8 d+ v
term or build a whole website.$ r; N. v8 c" z* X
After you buy hosting, a domain and get those all attached to each other, the next step is to install' z- Q* U: Q1 c; Z
tracking software on your domain. This is really important, because it is necessary to track your
" _- W$ g0 o9 u0 J9 O* econversions down to keyword level so that you can optimize your campaigns. Without proper5 F' ]/ b/ y! p; X" L; [
tracking, it is impossible to know what is working and what isn't.( S1 J q( X9 c# U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" s& t6 z5 }$ b, ]4 c$ Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ Q) m# v2 k' m6 h
Prosper202) ]4 Z1 W; b4 O/ g6 B- T( l
http://prosper.tracking202.com/apps/# w* i+ T" E5 s$ M& b1 p# `
CPV Lab* }0 z" q/ ]7 O: Z$ [
http://cpvlab.com/1 G9 V4 e2 R( Y1 ]
CPVLab Help Videos
7 f' B5 l3 o# G" G" ]/ |3 V& Hhttp://ppvlab.com/oweiw/oiurw/vdm.htm4 N4 v3 x1 O5 D* M, ~7 ^0 D% Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 {# C7 N0 w3 G+ c# e
industry standard./ w# V2 V9 F e2 V& n3 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: B+ `. j% ]- T) H, s: F5 S, i
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( l/ P' ]) P6 h5 m! ?( t
good support if you have problems with your installation.! E. ], W; X4 A0 X7 ~+ Y0 D8 p& ^5 B
Tracking 202* C/ y5 [. b7 B3 Y5 m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ L. ?; l! ~4 M. j. F, k4 Z/ }; {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 Y, k0 r+ v1 J/ ~! V* K+ s2 \
area.8 S/ C/ `+ I# }; i. }4 l5 N
If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 `* d/ J. u2 V5 F3 tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. F6 F7 \. w; y8 e6 l5 I& ?1 einterface, and their hosting. ~' i2 C! t. K! a* Z4 z, i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: V8 P6 d. P i, J
and targets which you are bidding on. Leaving this up to chance in order to save money could( L3 x+ \4 v3 B* B9 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% \. u7 V7 l( w2 s7 @" o ~4 j# a0 k% G
were using.6 Y4 f8 x2 U! I3 H8 q
Choose An Offer8 [( n ^ M& ]3 _# w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 k! J: [' Z! y' s ]Lesson on Offer Selection
, y9 r5 j/ C& H4 {, V/ m& v0 y, A" rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. m& G( M* i9 ]3 k/ R: W: }* ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ l# b) Y' x) V% N; XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: P- B+ [/ w' g( [ x; x# hLeadImpact as the traffic source.+ @( c5 w* p& A2 H) c
Now the best way to learn how to put all of this together is to just get started. For some variation in( r' a: r2 \7 B5 U# d& |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ }! G4 R8 @% P! o& x0 W Bcampaign.' N {. g6 P: _4 b5 [# A* G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ Y4 L5 i: M a: W& k3 E; Kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: b# j( D" r3 _. Pthat all traffic is accepted.
2 V Y: k1 V# L& L5 IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 o6 u) L' ^4 V2 V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* i) V! d2 f0 R- D; f; @' Z
get creatives like banners or images specifically for the offer.
4 C! s" d& v j9 M+ l( ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! @" }! E* [4 b- Q* @. A) \9 yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# W( j; t! d) d5 K( g; ^
track my keywords. Without doing this, it isn't possible to see what's converting.$ q: m* L* M+ s/ t/ I; |
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 }. l8 N7 j$ z: R* o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& A# I' r) S: n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 j0 c+ B' c. n
bottom of the page:2 g! g' K& B: }* F$ }/ {6 r- q* x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 V. W4 \& t) j( ]6 p: `8 S
Click on the offer → pixels → Add a new pixel and this comes up:0 I) P2 A# s# Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL o( q a( ]3 T
from your software into the box that says 'Enter URL of image to load'.
% L' o- c9 R& u* L- j5 J7 M3 _Once you do this, it should look like this:) K/ c1 F5 t/ N+ l" c8 I8 x8 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ b2 V* o# m2 @ F% W( iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ t; f/ ]) j$ ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. M$ T3 ?' @4 [Prosper or CPVLab.7 K) T2 s/ V* g, J
' A* T f/ ?+ @2 Y$ p- j |
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