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PPV GUIDE [PPV新手入门][28页]
: h, r+ H# ^% V. i详细的请下载电子书！
6 t- C- A( B: O. s" o5 f# D ~1 ^* o
+ N# K" p$ B3 \: Z( aNewbie Guide
, N9 j) n8 j4 Z) Z4 v) ~! ]* vPPVPlaybook.com
1 u; j2 C% P, Y% f7 cTracy Shaffer& u( ]$ _6 s5 Z# u B$ L5 g
David Ford6 x# W' y/ D6 R+ T1 `2 h5 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- \! x: @8 _! @ P {" P. u7 ^, R( NGetting Your Mind Right to Start Affiliate Marketing( c; t8 R8 H# T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; K6 w9 q/ E- L; q, L2 o- pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ e7 y7 |: j/ b" L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; h# _' g% a/ n2 _& n3 Bwith any success, these claims are laughable and far from the truth.+ I- k) d5 u" ], N* u+ t
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 q) ?# T' U; z& u e$ t+ u( z. u
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 c. ]/ n v+ S' Z2 m8 xthe ability for a marketer to be a one person shop and make an incredible amount of money with low
5 d+ D o# c( i& woverhead.1 I; z! u- ?0 `! k3 G) h
The winners in this business are the ones with persistence when nothing works, who know there's9 Q+ v. r; A% y4 {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., h8 s, i$ x+ T' G1 a- Z3 l- ?7 D
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ G: H8 P6 T* M! B; Y @# Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" a3 |$ k" f5 n" T% eMost of these things happen suddenly and without warning, and they all contribute to the amazing
- l3 U- d5 g- V; k9 z, Ylearning experience available to anyone with a few hundred bucks and the ability to open an
$ s5 F& R) }8 ?; n! wadvertising account.! H9 F: a6 { a( g1 c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 j3 @2 G6 b. ~* }6 g' A" a* e/ a bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ R$ W0 j) M+ h' `( Z8 Y* n+ dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,% C3 `' a6 o' f: z6 }1 b+ {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' b2 X; t8 ?6 ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% b4 f, [) h5 h% k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. N1 ^7 r4 ^5 [8 X8 o
started building.
% U# ]3 ~' `7 ]1 oThings you need to get started:
8 Y, R5 z Q; H- O8 E4 R, }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 G# i! r# H. _* i( J% j
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) Y6 S P2 x. Y7 }
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! g' t* ^# _! R8 V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 ?* }7 ^. y, f3 s( m# h# K. I: l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 \6 j0 N. P/ R. V! ?with PPV.
M9 Z" G8 G& [; `Basic Getting Started Definitions( F ]+ U" {) H. S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: x% y& _# o! P6 _" |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: n/ V1 U2 R9 l5 Y* C& R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' X. Q, R1 u% o3 ~4 v! Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA). s6 | G5 m7 q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) v8 A( `9 U# T* @, q& ~/ O
receives a commission on that product. An example would be the Amazon.com Associates program,
- k' q: u6 |- \8 oComission Junction or Clickbank.' u/ W+ m, l3 ]; M0 |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 ]9 Y8 B: z3 `/ Z! e+ ?& q' Man action like filling out a form, submitting their email address, signing up for a service or sometimes
" j8 n' d4 l' B5 Ibuying a product. An example would be Ads4Dough or Neverblue.
, w D/ {5 v& C& d# T iAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 O8 I& O+ o9 F2 W, kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' ]/ ~# v2 {& ], d' |3 srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ d9 ^/ d7 l8 N7 Z: c* C
right from the start can really help you.
0 q, `& r% f/ |& s: u: i PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! a1 o4 C3 l- l. ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' C$ r0 S7 A+ n$ K# f2 B
view, starting anywhere from .01 or .015.) n0 e* G8 Q+ q3 E$ ] S
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, _/ G+ E# m+ Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% a/ w, _# N) K5 I$ {1 X
MediaTraffic, and AdOn Network.& A9 f" \3 {& T! I
Don't popups get blocked by pop blocker software?
) c! {) y% q; fNo. Popups are served in a new browser window as if the visitor had opened the new window
) Y5 g3 ?0 p- X7 T6 g7 a. Y+ Vthemselves.& X* Y' l% S2 u! i
How many popups get served to the visitor?' l1 ^6 g, D" h. [2 D! Z
The number of popups served varies depending on the PPV network. Some pop more frequently
6 b6 t q H9 H! D/ q" x4 L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! M! X8 W' B/ a2 ]) P6 \# mserving this kind of advertising, so they have to toe the line between keeping their software l, X3 i; _$ t( Q1 v" @
downloaded and still making a profit.
9 m; W- ~3 I3 {9 i0 F) j, SIsn't this type of software bad? Why would anyone keep it on their computer?2 ?/ M1 d0 m5 l
No, this type of software doesn't harm the user's computer.0 f4 g1 M( j3 X/ _% I3 _ |% ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# ~1 N5 P8 H f4 ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* T0 }+ }/ S. I
that they can continue to have access to the incentive.) j" M4 V" a, M( F( q; @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ }/ A2 \7 {2 _# D/ n5 DHow to Get Accepted into a CPA Network
n j8 n3 S( B6 ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- l9 n) K: @; Q& V( [* tto start looking for networks is Offervault which lists offers and lets you compare payouts across/ Q( c6 g# L2 I4 v3 K
different networks.
5 ]4 C5 }- R. j9 gOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! ~" N+ P4 i) k- papplication and be as specific as possible about your promotion methods. Usually some time after
v: ^" r2 W" ^receiving your application, the company will call to interview you. The phone interview is a critical
/ Y1 }+ m+ ?7 C* F4 M& I! y! ?part of the application process, and most networks will deny your application outright if they can't get
" z1 A3 d& m/ G( \you on the phone.0 h8 |' c/ D7 x& |
Often, the person who does your phone interview will actually become your affiliate manager after
9 Z% ~, y5 z4 ?/ d0 F& f% |you get accepted, so it's a good time to put your best food forward.
" s$ `& N a: J1 \1 j& Q4 ?6 UYou might not relish at the idea of someone grilling you about your internet marketing methods over
) D; q6 e! @( x8 lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
" U9 @. I h+ \5 K7 LWhat methods do you use to market offers?4 V$ Q( }& U* I) s
Do you already have a website you will be using?, A+ w$ s2 X `
How much is your advertising budget?! F$ x% K: y& j* e* e
What other networks are you a member of?4 T' P) w7 x6 I7 z) |4 N
Who are your affiliate managers at these networks? M/ Q Y' E9 E3 u4 j, D
Do you use social media (Facebook, twitter, etc.) to market offers?. t4 N, J8 k; s+ ~ n" ?4 R
How much traffic can you drive?
+ ]# H1 W7 W& \0 k& g% Z2 t5 F0 H9 lDo you have a personal recommendation from anyone who is already a member?
# Q+ h) ]" H7 v4 YOnce you provide satisfactory answers to these questions, the network will approve or deny your. V c5 V6 ~6 X# P Y7 [' Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 ~& W k% Y' \; m9 Q9 ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- b# z1 _2 D& K: p, kfor the network can be helpful.
K$ u$ h7 Q( h# `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 T- |8 B! G# H7 f. O; _9 Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 d% S5 {/ ]6 j: f- p6 }. \owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* L0 I" x' u* w2 b
people can open a lot of doors as far as networks are concerned.0 }$ G; q0 L% R! i+ ?1 M+ p
After You Join a CPA Network0 a* i4 c8 N% x9 T! _& _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 F0 ]5 u' s# v5 Z
and make an attempt to get to know them a little bit.5 ^$ M9 H, Q- d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 d& L" ~9 S6 q' p; s" P
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. O' H; m) [$ K! w3 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, V I* U! v9 x, Q8 R
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 g% _% s( Q0 k7 T& o5 d1 Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" q, D1 T* E/ F) G7 W
email.
2 V$ H P, H( p7 I" b' QFor more helpful info about dealing with affiliate managers, check out:' ]+ h/ z5 B- L1 T: E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 O7 R% p, f$ Z+ M# phttp://www.mrgreen.am/affiliate- ... iate-managers-want/, B* P3 i, Z$ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, T6 W+ _* V/ H7 j- H. W& e2 N, p7 dSet Up Web Hosting! u/ p, C# k3 g E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said: g; L+ N1 V& T5 z- i
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: \* d( `/ ^6 R2 j) u% Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 V2 o/ l* F" v3 T3 U
whoever else is on the same server as you., f/ `+ }3 T8 ?+ i
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ Q3 E7 r: D# n, O2 Z# {enough that the visitor can't close the window before your pop up is even shown. You have about 3- D, E! q6 w3 o$ w6 a
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; f! {. H8 O, Z Y$ o# Z3 w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' y: f; j9 t/ M6 S% f! Y+ a/ _
house full of roommates (hosting customers).
. t0 y3 m( Z6 s$ y8 PIn shared hosting, this is like having roommates where everyone has no specific designated area inside% [- c/ q* y- y' ?, O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 v. X: L/ G% V0 y9 S3 f0 D/ \fit.% j9 m }' _- [$ s; ~& V, U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- p4 ^! z! p# G# [6 B. qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# V9 K! e: w; Q% J. C
their food. Everyone else's food in the house has less space to take advantage of.9 _7 ?8 D3 T9 a: j3 j) B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( J3 \8 }' S9 u1 x3 q) B. `
any type of hosting this is a bad thing, and especially while running PPV traffic.+ x5 D. q1 ?0 M+ Y, x
In the case of a virtual private server (VPS), everyone in the house has their own designated space
( f- P, K7 i9 X" h$ O+ oinside the fridge to put their food, and other roommates can't come into that space. The server is! t* v' E: K! {; X$ r2 m& M
partitioned, so that each customer can only use a specific amount of resources at any given time.
) k! u) x2 A/ D3 C j, MA dedicated server would be like having the whole fridge to yourself. All of the server's resources4 U' X, d( g9 j$ r" r4 ?- a p5 t
belong to you and no one else can use up those resources. This makes it possible to serve much more% n: q8 r" Y: P) a1 n: ~4 ?+ V& ~
traffic, faster.7 C! o9 w( c. t" `* a
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 R8 E% \) \8 |2 a: P- K/ I; mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% G5 ?( u3 B0 P4 L* B7 H- V
here:
% ~1 T" c- H3 N! a8 F" r7 _5 ^' }http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ E: q' S, f4 R1 M5 ?- C# }VPS&highlight=hosting& @% k, n0 m! _: r
Dedicated-Hosting-vs Shared-Hosting
' J, k* n9 Q; g# ?$ p" Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 I. ?3 ` h8 r1 ~
Hosting...Your-thoughts
1 t/ ~0 }. k3 T/ r( I' `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% h0 a7 N& g/ x) [+ u
Hosting Providers for PPV
; S1 H a0 v7 e6 YBeyond Hosting
# a g' _! u- O/ ?* k7 y( n. jhttp://beyondhosting.net/" o3 p9 S1 i. V3 i0 D$ a) u6 P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 ]) O9 S" I3 N1 ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 M3 l" o+ }% u, i9 u
direct linking with PPV. Also, these guys provide great support.+ A) X ]6 g' Q
Prosper202 Optimized Hosting( K$ x6 A$ o) n; b" @: q1 O( x) Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* j3 L$ x% X7 p5 i D# mCPVLab Optimized Hosting
0 }/ T. o- o; P: \& {: x& Ghttp://beyondhosting.net/CPVLab-Hosting/2 [! Y6 x5 R0 r2 M$ ^5 M; r
Domain Names for PPV" \3 {5 ~& _) _ x& y8 X$ q$ }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 F3 H3 h5 n: ?2 D8 g4 V L
where you're going to host your tracking software and your landing pages if you decide to make them., ~: S3 W; W" f" R% d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% E- i8 {4 U u+ kbland one is fine to start with, to host both your landing pages and tracking software. The .com,& D- @3 l# p$ Y E% a$ a: E I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: ]1 g7 ?% B G, Z
term or build a whole website.
" d6 `6 M# } p' x+ TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
3 {3 [+ Q* t% R8 G. Ptracking software on your domain. This is really important, because it is necessary to track your
% \. r. Q% X: S( U- z! ?conversions down to keyword level so that you can optimize your campaigns. Without proper; p9 _& t/ s/ l
tracking, it is impossible to know what is working and what isn't.
3 C# I) t. X. j- f0 A3 LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 t; t/ U1 Y7 l5 M1 fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 ]3 I, ~* U% s/ ^ Q$ N3 w! \Prosper2021 C2 R! L# ?( d
http://prosper.tracking202.com/apps/7 x' v+ ^2 j7 A+ R! z" `- S
CPV Lab, B x% S' V1 Q0 _ t. c
http://cpvlab.com/. N0 I: Y8 C" {6 I- S/ q$ l% M
CPVLab Help Videos
7 S; | M y! p1 u$ f, C! Y0 }6 A# nhttp://ppvlab.com/oweiw/oiurw/vdm.htm
: ^, A' ?4 H8 v" H$ z% eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; _; \0 P" w. ?) C9 t& Q) }
industry standard.- [% d0 p' A7 u) l# O6 S5 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ m9 Q: p1 T V& S1 I1 G' J% t6 |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 E# d8 c4 X9 q$ _( m0 S2 ?
good support if you have problems with your installation.
" a H5 O' Y0 OTracking 202
6 [0 _1 h' X, s' r* v% x! |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 v: [7 _" |) Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; ^4 I$ W. s5 I! w$ @5 x5 T8 R
area.
$ e( k0 `/ f$ o4 ]1 g3 h4 }1 [5 {If you choose this option, keep in mind that your tracking software, one of the most important parts of
% T1 _) R. A/ |7 W; _0 m1 H( ?your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 }2 C4 r3 g7 T5 b Iinterface, and their hosting.' @4 O9 U9 R! x+ q$ y* `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ x9 e+ o- V3 J- `7 v) O
and targets which you are bidding on. Leaving this up to chance in order to save money could
0 q; L8 Z6 C) s* v4 X6 x, Upotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 `4 m3 N8 n" q7 p+ K" ~) vwere using.
' \6 z, x( s8 B& g% U$ cChoose An Offer
$ [! n% w, L+ g- z8 t1 [Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 t$ V" Q ^) ?' h: bLesson on Offer Selection( D0 x4 [7 f3 P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ K! Q4 N$ [" r3 \( y9 Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 T" [( {/ c6 K: y5 VTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ d- _' e6 T" \LeadImpact as the traffic source.
6 v% j& G3 [9 ?$ R2 uNow the best way to learn how to put all of this together is to just get started. For some variation in" | C7 C0 `& ~+ d$ q* u3 A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! S Q3 K, Z9 K6 }
campaign.9 T" |$ g( o" j& Z% Z6 i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( F9 b9 a4 H( N) w, ?. i, Q" e$ i8 tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 e& W/ _, N w5 Z2 K, H0 C
that all traffic is accepted.
2 m: e- \( W8 hFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- i& L7 B# }1 t3 q/ JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& u: r) L; n, V: m; B7 r1 Y
get creatives like banners or images specifically for the offer.. o5 {7 d2 ~8 i" K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 a K' o# Y* W
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. u, H6 P* y1 q& k& Atrack my keywords. Without doing this, it isn't possible to see what's converting.5 P" r& n5 G: m+ m; T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 T, V a1 Y* H! g) @+ W2 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ Z9 `$ ]9 h1 x& c* a# X oIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! W4 }/ ]$ W2 d( mbottom of the page:
# P2 A4 |* m; D% W6 b1 bNext, I have to cut and paste this pixel into my offer at Ads4Dough.
6 b3 [& n+ a; ?7 g0 N$ ` g5 qClick on the offer → pixels → Add a new pixel and this comes up:% z0 S1 O; L7 \, I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; B/ N# M# b/ u
from your software into the box that says 'Enter URL of image to load'.
! W# e# l6 F$ @- n% t, m& DOnce you do this, it should look like this:
$ y7 s" ]( [" o9 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, w; f, K% g! O, K6 X0 U- cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 Q* F5 }3 F" n u6 cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 U0 L9 u. M" b( z
Prosper or CPVLab.+ d& J. B9 v* j _# B6 F
j) ?6 c" Z( d& C% @ |
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