|
|
PPV GUIDE [PPV新手入门][28页]
, g' `6 q: [5 x3 v; m, Q0 z详细的请下载电子书！
5 x9 j4 d5 x& c0 P, `' f3 y4 _/ p5 W6 S
9 Q# @# M% N: [8 I: c GNewbie Guide% x( y5 R- E; U+ F
PPVPlaybook.com" i \) W0 w+ t& |
Tracy Shaffer
! M( d7 Q& Q) o% c; |David Ford
3 T: ]: M* z# r4 I& O: w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, u4 L/ w7 m' E ~
Getting Your Mind Right to Start Affiliate Marketing+ h5 j! i) k& z6 i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 b3 C) N% |7 A$ {# [9 oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( h1 p+ y, P# n) uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 _# e% ]( G D
with any success, these claims are laughable and far from the truth.
2 W4 [" V, P8 [& l4 @/ KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ k/ K& C% d5 k7 ?7 m/ I; F4 Yflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 T! u, m% p# ^( a! c) `( r! Rthe ability for a marketer to be a one person shop and make an incredible amount of money with low
$ Z/ u; ^+ S7 n$ w0 t4 Goverhead.2 |) a- Z- c2 I( K, _% a
The winners in this business are the ones with persistence when nothing works, who know there's
" g, o4 j$ f. a2 _$ h* z; Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( U9 @* f: J: w( ?- b# V, m9 H, y' NThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
. s- {5 B6 {" astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 n+ t0 W' A$ b S) J
Most of these things happen suddenly and without warning, and they all contribute to the amazing& A! a5 P$ G. w: A8 g7 O
learning experience available to anyone with a few hundred bucks and the ability to open an
& s) D) Z% |8 T% k( h, L, x2 o8 Radvertising account.- F5 k/ c. y9 a/ T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 C; _% j: {6 D" d$ l2 C3 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) I0 R4 N& F" _ c0 n7 [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, l( B0 q4 r4 u3 j* \- E! Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 e* J9 |/ o+ e2 {, _5 bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ ^; W) m- E0 j6 t5 ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) E0 C) b+ a; z: nstarted building.3 z- j3 ^( F" Q1 K3 l+ I& t2 C
Things you need to get started:
+ ^# S! @) J9 L* y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 @ G6 E/ J: t4 {; [$ d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" X# M) r# D* f9 ?; N4 i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
E$ Y4 L. W- q* Z4 @( I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% R5 U2 S) g1 dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ q1 y) I9 Z& K/ P" F1 S rwith PPV.
1 i1 W" R( b P6 u. {Basic Getting Started Definitions
6 t6 ]$ n) x5 R5 WAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more( H3 y ?2 a) C4 [: v9 T& k9 M& m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& f% L; y0 s1 Q+ q s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ \) ^' w4 L+ D0 X/ y8 U [
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) c* P$ O/ a# O- I: I6 b' xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' o. _9 Z D# f j2 T$ Rreceives a commission on that product. An example would be the Amazon.com Associates program," G, R9 X/ \, D
Comission Junction or Clickbank.
$ s/ H5 F: z: k' T0 @" Q5 v1 ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 `9 c2 `+ f4 {) s6 h% K! can action like filling out a form, submitting their email address, signing up for a service or sometimes6 y8 X* p Y& W: W- H; J
buying a product. An example would be Ads4Dough or Neverblue.5 \/ ?) Z+ v: H( o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 q2 b, l8 U) ?. |; N
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 @0 O+ ]9 I- k% E W i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* K; m; L, ?3 Y
right from the start can really help you.
# {! E# V" o% \* uPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( m3 y7 K+ j; G6 `" _8 |! Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 Q0 D, l9 M" d. U( j
view, starting anywhere from .01 or .015.
; h* s) S3 y% c) L$ VIn order to use this type of internet traffic, the affiliate can sign up with a number of different. S6 p+ i1 g" q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: x9 g0 m: J4 l( I5 g
MediaTraffic, and AdOn Network.
' p: N, E' O9 C, fDon't popups get blocked by pop blocker software?
' t6 v# }2 Y9 F4 UNo. Popups are served in a new browser window as if the visitor had opened the new window- k7 @8 C- }: f1 f
themselves.3 g% w8 a& D) T1 }; R
How many popups get served to the visitor?6 \' v$ ]- w" i1 ?: o% i
The number of popups served varies depending on the PPV network. Some pop more frequently
5 o$ y& e6 D0 \! q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 a+ n4 F" Q0 d3 x+ {0 _
serving this kind of advertising, so they have to toe the line between keeping their software% u7 m' d' g1 X- U
downloaded and still making a profit.
0 [, l7 u: r# Y# D9 q* B( {Isn't this type of software bad? Why would anyone keep it on their computer?
* A" O6 U% Y }( E7 dNo, this type of software doesn't harm the user's computer. L: Z b# M5 G# B8 o( |3 H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: }( M' ]* [9 j* M: A( ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ o4 A" E* W8 w% B) nthat they can continue to have access to the incentive.
* U5 }6 t+ x0 D9 u3 ~2 i7 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 S+ D4 E& P' k1 g; k3 F: \
How to Get Accepted into a CPA Network
# ~# {1 C4 E9 s5 L) NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# e G% c& F( _to start looking for networks is Offervault which lists offers and lets you compare payouts across
; G" C# X- C4 p7 k& }$ kdifferent networks./ b2 _( Y8 g' Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) A. f0 @5 _9 A/ s9 F5 p+ w3 Z
application and be as specific as possible about your promotion methods. Usually some time after
( q! f6 [: G* V. Y$ S1 U6 ~# creceiving your application, the company will call to interview you. The phone interview is a critical
2 \6 p/ }# _9 W6 n) }$ q/ T% Opart of the application process, and most networks will deny your application outright if they can't get
- d( e& K4 v2 X: }1 C* Lyou on the phone.
3 r! D' P6 i, K* gOften, the person who does your phone interview will actually become your affiliate manager after% {2 A1 ~+ S% m! l
you get accepted, so it's a good time to put your best food forward.
: ?, X3 K8 I0 I& [You might not relish at the idea of someone grilling you about your internet marketing methods over: V* d, r& W0 j8 f! x" C* U. H4 k
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ S/ u7 ^, `+ h- Z& V% C. [3 `
What methods do you use to market offers?
5 _0 G( X+ E& Z- E+ KDo you already have a website you will be using?
: m# E% i, n9 S6 j& CHow much is your advertising budget?
' P& W- Y h& h XWhat other networks are you a member of?
5 N, c( d* X5 n( l7 f6 cWho are your affiliate managers at these networks?$ T) \7 o, C4 ?& R n
Do you use social media (Facebook, twitter, etc.) to market offers?
6 x3 Z8 J1 ^6 t8 @+ a9 Q4 Q+ qHow much traffic can you drive?
% d1 Z/ H) f' `9 WDo you have a personal recommendation from anyone who is already a member?( ~8 ^1 y# q# r% J8 b) j9 N
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ y+ i% @: c `8 V7 {( Rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 J9 i5 F; L; S# `8 ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate3 v" T) `" \/ L4 m7 Z' T% H' y; c, r7 z
for the network can be helpful.! s# I% I+ T/ [7 j3 o9 k' c
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ M( v: {* R4 @& h/ DSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" k; r& }# P1 f# r% d8 L: b6 S
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! f+ I" f) i" r! T: speople can open a lot of doors as far as networks are concerned.6 F9 N; Y o& t! X; x/ Q. h) G
After You Join a CPA Network
$ ]$ l9 ^' J' X8 g9 S9 |Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. f& o! x- p7 r: P2 D3 [7 L
and make an attempt to get to know them a little bit.
x% ~4 |: G- d( n+ y7 N7 [" p7 BFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ~: n4 D& ~; }3 ~/ b+ v$ q2 Y! Uweight in gold. Start feeling them out from the start and try to get to know them. Once you get7 r2 v& E& v/ z/ [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# g1 D+ O' }1 D5 Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ [ [) W: Z g8 Q# _0 j& P3 dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 Y: B) }" h7 z5 ^/ Lemail.# ^2 p' s$ N9 u& H. c
For more helpful info about dealing with affiliate managers, check out:
7 \3 z/ g3 n) y6 [. o$ Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& b( l: _6 [$ o$ R/ D4 b w
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; ~& {1 e5 `3 \/ [; J5 U; t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 {( [9 D5 h9 J; F& RSet Up Web Hosting3 Z4 L% x0 V2 F/ d0 y1 F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% s$ s2 U" |; v4 E2 ~about internet hosting. In general, you get what you pay for with hosting. When you use a shared" W2 B: [ ~2 `0 K8 M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 \& p. ~: j2 S9 h0 l; {
whoever else is on the same server as you.
: k: p' O! ]6 x& c0 o; h( G0 @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' i/ w' k. @9 henough that the visitor can't close the window before your pop up is even shown. You have about 3
! h" j; V6 D9 Y4 w3 B- ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# z6 Z# A- a& b! D+ e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ p! o/ l( t0 T5 {' r8 _4 G
house full of roommates (hosting customers).
1 z9 I$ [. d; h2 V+ k) XIn shared hosting, this is like having roommates where everyone has no specific designated area inside$ k% d, T" ^, {) j3 z* Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( D/ N8 T% k/ S% j* Ofit.
- C% E: Q5 [' vSay your roommate brings home a large turkey. They will then take up more of the refrigerator than6 T' { L# \( g4 ~4 m
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 @1 W3 U% @. s- o% _) A& h4 r
their food. Everyone else's food in the house has less space to take advantage of.# O: e J1 u2 L K0 x( V0 _- e! h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) @2 l) m( U! a5 v9 S) S7 h n) }any type of hosting this is a bad thing, and especially while running PPV traffic." V% a; f: W8 m1 R- _
In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ ^0 `" d6 b! Cinside the fridge to put their food, and other roommates can't come into that space. The server is8 T& N5 }( w' M5 n! a8 b
partitioned, so that each customer can only use a specific amount of resources at any given time.
% q# Q3 a) Z7 Z- `/ DA dedicated server would be like having the whole fridge to yourself. All of the server's resources6 ]6 y7 ~9 E; ]0 D4 R' Z* c
belong to you and no one else can use up those resources. This makes it possible to serve much more$ e7 ^- L& S& l+ l; ^6 Z1 }
traffic, faster.) {, R+ E% M2 X* z5 j" D% r+ @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# l. E* \- Z/ |& @! wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 B1 i# {+ a3 L6 @here:8 c) i% F! [7 u: c. V" M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; w+ K! r* A4 D# i4 {- }1 BVPS&highlight=hosting% S: `) ?; u5 n
Dedicated-Hosting-vs Shared-Hosting
! \9 }2 L1 d( h- Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 ?& A2 C# N" [/ P. w1 g- xHosting...Your-thoughts5 d/ [# ?* v+ A; `% @/ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 _3 H r4 E7 @* W3 }3 g) [Hosting Providers for PPV
2 i8 w( U2 t# b3 G* {4 @: ZBeyond Hosting8 Z; N. S6 ]2 d6 _* @
http://beyondhosting.net/
* j) D8 s* w- A5 {# x: \* tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 @, A! X- N- Y0 E9 Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" e# U: O. E6 C( S) K8 `- i
direct linking with PPV. Also, these guys provide great support.
+ L; Q# t$ j) s5 |8 K2 J" A/ fProsper202 Optimized Hosting2 |( o6 p8 C) z3 P) ?0 f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ |- e _- d/ z* P. t
CPVLab Optimized Hosting
% a' @7 ?: h' o+ Vhttp://beyondhosting.net/CPVLab-Hosting/2 S2 f- p3 _% `* ^: O
Domain Names for PPV( t" Z6 i' t2 ?, [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' C) E. B/ l0 Y3 q$ w# a, [
where you're going to host your tracking software and your landing pages if you decide to make them.6 v/ d* l1 l: c: _* w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- E/ R0 p5 h2 T% g d/ Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,: x. g7 r$ K5 _8 U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( o8 u8 i6 L- z6 K# p# t
term or build a whole website. Q& l1 r! e8 j; r, ^) K6 \' n
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 @- O6 R% p2 }tracking software on your domain. This is really important, because it is necessary to track your
! m; D, `2 \# G( Y+ n" d7 D0 d( g3 Bconversions down to keyword level so that you can optimize your campaigns. Without proper
3 g2 N8 C5 Y# w& [tracking, it is impossible to know what is working and what isn't.' c& s9 } |: [4 P: t/ N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 A. r f4 u- A. T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., ]: x5 E& w( o' X" e- O8 A, t3 N
Prosper202* I/ j1 z7 _+ P6 o) R0 `3 f
http://prosper.tracking202.com/apps/
9 F0 f: F% I# {' c) r9 \ a. \% rCPV Lab
" w$ r1 Q, Z& J. t2 ~8 Qhttp://cpvlab.com/. _" T b/ Q! _% c- U# Q
CPVLab Help Videos6 Y9 z2 O H- U2 q5 }( o
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ C |+ Y3 j. k, y0 MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: z1 [8 D" K& a" ]7 b- L7 T; Kindustry standard.% x$ D' e9 `+ v1 h9 @" M, Z4 s4 D* k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 D7 @# u y# w& o& ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, d. Y/ Y3 x ]/ u/ n. q( E1 _
good support if you have problems with your installation.
) z- x# b& c* C, [1 N$ b, {% ATracking 202" |' n5 r6 S6 O/ I# Z; J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. {- h9 N- q# J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ R y7 I0 K* H& W$ Warea.
# A- n# G2 T) Z9 x9 mIf you choose this option, keep in mind that your tracking software, one of the most important parts of0 ~6 s5 E, R3 O5 X
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* X; g: H5 v. O `) E9 hinterface, and their hosting.0 \! U# o5 E, I2 i: `, g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 t* J# l3 N' _# vand targets which you are bidding on. Leaving this up to chance in order to save money could/ f9 r7 ~9 s' \8 O+ C# R4 }7 L
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; C# q- ^8 P0 ]" R& `- iwere using.! L8 T( G( k+ d
Choose An Offer( [( V2 P, L4 r1 x- q$ f7 @
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 `) z7 ~, K' ?0 s8 OLesson on Offer Selection) Y& u% @1 ]" _4 o R, o1 R
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: x. W4 J: `, z; [0 J. a; m, ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& a' Z0 x$ l. n. Y* Z. KTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
[+ `5 A. S/ W5 R# r2 ULeadImpact as the traffic source.
' Y+ a4 K" v" ~* zNow the best way to learn how to put all of this together is to just get started. For some variation in
5 e3 \& l% Y* s! a' fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
d, M4 ~1 o( u" ]! H7 bcampaign.0 f& m, [) ]' \) E5 {+ D. y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 K. x' d" C. u. h% Y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says ^/ I1 } Q F. M! l
that all traffic is accepted.: \& O9 W* b! ^% x" y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ T( ?: O& d0 h4 d X' y6 M* tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, v" R/ k8 W; n) i1 [0 ]% _: O
get creatives like banners or images specifically for the offer.2 w6 C# r0 U) t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& _2 ^7 Z+ C# _- sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 p4 [/ P# v9 \" { j1 p: k3 [; Ptrack my keywords. Without doing this, it isn't possible to see what's converting. k( Q: x; B ?9 ~9 w# r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 H9 q0 u5 H* r: S( U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! p$ W9 P& B! R, Q" _* u' G+ LIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& E' B2 d/ k( Z
bottom of the page:
$ F- g; j3 ]3 @0 s2 b! h9 I- JNext, I have to cut and paste this pixel into my offer at Ads4Dough.
% G0 i: \* u, ]8 d H3 N% {Click on the offer → pixels → Add a new pixel and this comes up:
; q- k. H5 u3 yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' h6 Y8 _ F5 I: l i2 C" ^
from your software into the box that says 'Enter URL of image to load'.
, X. F( U: r) }; } VOnce you do this, it should look like this:3 N4 Y& `$ D( V3 m) G' b' b9 _$ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 ]7 v" S. ^+ S0 X* o4 _# w9 ` q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; D2 q& D& B D3 {7 f zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 f% S# x4 k& v* p' XProsper or CPVLab.. @! \9 f9 I1 a
: |( l- z; b9 U3 j |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
