|
|
PPV GUIDE [PPV新手入门][28页]9 J: w! c9 [- T% |+ B- a& j3 t8 b
详细的请下载电子书！
7 h1 v2 x9 R4 P, G0 ^9 o: O. v; x4 B1 }
/ F2 Y! x: N/ r( i* B- g+ f
Newbie Guide
; Q7 j8 x$ J: N( a: VPPVPlaybook.com) l: ^' B; x8 W5 `1 g. {# u6 w) r o8 Q
Tracy Shaffer
, b! W7 o) r1 H* y" k6 pDavid Ford' u% Y" ]) u" H5 s' t' ~% k( j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- o; ?# u8 U6 K+ |
Getting Your Mind Right to Start Affiliate Marketing' T/ Z3 y4 _! h# |9 d3 j9 t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* V( s: ~: L5 A# v4 B% z1 U' {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( A) B5 ?! W9 y h
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& d2 I% G- w( g* k. p+ z6 P
with any success, these claims are laughable and far from the truth.
6 O; d, C; q' U fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 H/ u1 o. r+ A' Q6 @
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 Y, r- }2 M9 j+ }- g9 N* U! C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 _( q1 m. m9 v" N! s) }( yoverhead.5 N5 S, U/ A" R6 v; X
The winners in this business are the ones with persistence when nothing works, who know there's2 \3 e+ }0 Y2 t- T y! A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; G; K$ x7 e8 H) Z2 r) H$ o8 ~+ V
The cold hard reality is this: virtually everything in the space is changeable, what worked today can8 k7 @& r# K. L2 P* b
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! X U e. `1 rMost of these things happen suddenly and without warning, and they all contribute to the amazing5 w2 D' y/ g9 P8 k- d" @
learning experience available to anyone with a few hundred bucks and the ability to open an
) N( m% X8 ^* Z2 sadvertising account.
: R- W' J" N' W- n; P8 Y0 KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 b+ y6 W% `5 C. i% t. F2 [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 \( a" u% B; @. u$ d) Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, r7 l) q o; k' B) htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: Q5 n& w: B, Z# Y1 v- e1 p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ C$ X# L* V* x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 i' L& q( ?8 O/ Y, Cstarted building.
8 l" e6 o4 c$ j; bThings you need to get started:: A/ ]# V. R! t" }8 G9 C, u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 [- J7 |0 h8 X3 e' j' }2 D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' Q/ j G6 I2 V" ~3 O4 R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 i' a% t2 t5 ^! J4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 v6 t: K0 d# b4 t/ A9 r: ]; b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. h* p' J" D6 v$ t6 P8 U& A/ B6 Dwith PPV.% k* `( o' L9 ~2 ?7 R6 ?8 c0 L
Basic Getting Started Definitions
; N( s1 u7 r8 J! FAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% m: l* f) g3 q9 {& m) @' D# d
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 s y8 X9 o1 ]. m+ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 b. e7 V r% O+ o2 f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 O. Q- c8 f+ rCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
_) u& m7 [- F/ M* ]receives a commission on that product. An example would be the Amazon.com Associates program,& d7 O- o4 i3 L: `0 D, l; q
Comission Junction or Clickbank.
- }% z" K6 T! `/ jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& `( |4 l9 q6 W' ^ p j
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 X0 Y$ Y: l* x0 U
buying a product. An example would be Ads4Dough or Neverblue.
5 H7 G) Y" n0 J3 }6 g2 C) P$ lAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, u5 A' ^- D7 l+ ?4 S- u
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 { E* W8 r0 \: I$ [related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ c% R8 M. c& ~: `right from the start can really help you.
9 ]/ }: k" X5 Q9 I9 WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- I- {2 o9 x" _2 V" Win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" y/ O0 D! k$ `) v; j, M4 oview, starting anywhere from .01 or .015.
2 l& s0 \, s( J2 F9 d4 f9 zIn order to use this type of internet traffic, the affiliate can sign up with a number of different& ~+ z: P! Y( g# E) U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ s9 X" Q8 h' O
MediaTraffic, and AdOn Network.
, p7 o6 H `$ {Don't popups get blocked by pop blocker software?
4 ]$ h6 k7 C( Q4 Q1 Y4 S9 V# eNo. Popups are served in a new browser window as if the visitor had opened the new window
4 _. q8 d5 P6 q l8 wthemselves.; s4 E8 _" N- I6 N3 b
How many popups get served to the visitor?
2 {! M' n$ p, ~: x* m$ aThe number of popups served varies depending on the PPV network. Some pop more frequently
9 K' _1 [* V3 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' _3 j3 L% z& h$ O1 a/ ]
serving this kind of advertising, so they have to toe the line between keeping their software
8 V- x# f' q( o, K& Sdownloaded and still making a profit." K% e$ V' X' Y" I o
Isn't this type of software bad? Why would anyone keep it on their computer?9 S O& d1 v2 |3 l, J8 R0 _
No, this type of software doesn't harm the user's computer.5 w$ D. _/ \+ t: k3 P
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 ~ B% L+ Z) q1 x) l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ \! ^/ u0 z6 H) J; N, D9 w) |that they can continue to have access to the incentive.& d8 ]3 w0 q3 n8 F- y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 p* a( u z; W/ }' x7 |: c7 V
How to Get Accepted into a CPA Network
1 U7 s' O9 U; P2 @- D2 aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; J8 S" Q" x0 L1 `to start looking for networks is Offervault which lists offers and lets you compare payouts across
% h, D, q# Q3 I0 fdifferent networks.
! t1 `5 E- g( f! mOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. U. D. D6 W2 l0 t7 {application and be as specific as possible about your promotion methods. Usually some time after. L. E( G6 y) T3 T4 A5 I c
receiving your application, the company will call to interview you. The phone interview is a critical* b2 q+ W9 q; A. }/ v! h
part of the application process, and most networks will deny your application outright if they can't get
8 N* @ N& o9 v3 M; ]you on the phone.
5 S+ u6 g4 E( UOften, the person who does your phone interview will actually become your affiliate manager after" |- X8 c( k! @# R C! S y2 S* @
you get accepted, so it's a good time to put your best food forward.
. p9 I# B9 z Z; ~3 rYou might not relish at the idea of someone grilling you about your internet marketing methods over
) A3 c. G1 z: G" N0 J! lthe phone, but trust me, this part is critical. Have answers in mind for the questions:; W. b& K! n2 y
What methods do you use to market offers?
# u' c; {; P xDo you already have a website you will be using?" r7 j# U0 Q# f, O( }
How much is your advertising budget?5 B( d- y2 U8 L, ~) t0 l
What other networks are you a member of?
P, x5 X* G, lWho are your affiliate managers at these networks?
$ B) r8 x: r8 ^) c. t' u2 \Do you use social media (Facebook, twitter, etc.) to market offers?) i, e6 `6 H" x; T; N1 E
How much traffic can you drive?
7 h9 S( S/ |% U' b) EDo you have a personal recommendation from anyone who is already a member?6 h( Z$ W5 a5 {7 c' `2 A6 N
Once you provide satisfactory answers to these questions, the network will approve or deny your* F, @" n# N+ D5 h# F& U& X
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 u! Q* J6 g+ I+ Z) N9 gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate v( |, X! P5 H' F9 k; l
for the network can be helpful.# {! T2 _: T, M. O2 E3 Y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 @: j2 f- q- a8 a3 R2 i8 u5 t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' z9 U) `& N; f2 E' Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 `9 O+ I2 I+ O
people can open a lot of doors as far as networks are concerned.
/ Z9 Z( @- Q* H% p! ^! |4 u9 hAfter You Join a CPA Network6 _6 t+ R, g( r2 y. S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 z( g0 O$ v( f! [' i8 [9 ?and make an attempt to get to know them a little bit.4 i3 F8 R' U& r7 V2 m" p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( x; S$ ?* b& P8 A, F4 N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
W# ^+ l' u- G" `1 Y0 G7 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 y) A1 U5 `) b) Q& olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout( ?# Y% {% c0 F# S$ B& i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ Y5 v2 p0 K0 w8 Gemail.% V; E2 D" d7 l I7 n
For more helpful info about dealing with affiliate managers, check out:
; P) B' e; O3 h2 ^: chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/3 V: Y( z; W8 @7 X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 g6 I$ |6 m2 F3 c3 ^5 u4 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 O' s. L# q5 K5 O! r
Set Up Web Hosting+ }+ l" D9 N) e( \# B/ u
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 F3 w2 X' s/ x$ `# l8 zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
# t2 }" l, M+ Y/ Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" c: B9 n2 u6 R$ L& m, K9 Ywhoever else is on the same server as you.5 {1 @4 ~* w. Q* d: @. J7 D; O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 a: T- V6 ]7 S9 y; S, ?enough that the visitor can't close the window before your pop up is even shown. You have about 39 S7 s7 h" c$ t% i0 R$ e4 X) n
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, E. q# `: g$ h) f8 s% `To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 e' l) T- _" I7 ^1 |
house full of roommates (hosting customers).
) H: A3 [: }5 y7 v0 EIn shared hosting, this is like having roommates where everyone has no specific designated area inside
/ k; t+ r- N) K5 M* Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ t/ Q" a6 e; h- R5 lfit.
" d/ v5 M- A( \8 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% D$ L+ b9 {1 Fthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 f+ {3 u/ P1 ?* e! Y
their food. Everyone else's food in the house has less space to take advantage of.
* Y7 @/ y; z. k: ]0 }, F0 XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 |; n2 o! }9 f$ s; {3 [any type of hosting this is a bad thing, and especially while running PPV traffic.- p# }+ U3 d" U* X4 |: |/ C
In the case of a virtual private server (VPS), everyone in the house has their own designated space2 ]. [6 C" c4 V1 J3 _; [
inside the fridge to put their food, and other roommates can't come into that space. The server is) W8 O0 Q- A% v2 A! s% L& `: b8 G, ]
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 i5 T! a. P' I4 z9 k) w8 rA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# L/ k! H" p! \) pbelong to you and no one else can use up those resources. This makes it possible to serve much more" N# P6 y) d- d3 I! }# c2 ~
traffic, faster.
" x) m8 ?) S. r$ oAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 q+ ^( P& q( Y2 EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 X* O/ o5 y8 i$ M$ n% Where:, O3 \) T% W; w3 S( n# o
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* E: n3 h8 w+ }- f0 ?9 m7 W( Z3 sVPS&highlight=hosting+ w+ q4 Y( ]; S8 u$ T, [$ L! @
Dedicated-Hosting-vs Shared-Hosting2 T: Q8 H$ B! r K3 _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- D8 O. x; [- W; ?. a2 Z9 j6 FHosting...Your-thoughts! Q* z2 P. E( u+ W4 K- U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, s0 E) l2 y# T' |0 d
Hosting Providers for PPV
0 W+ e& H8 K8 ~Beyond Hosting
9 f+ Y4 G; Z' E; C$ Z4 C% r. }http://beyondhosting.net/
) i2 M$ h# t7 H& VWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) j+ k* F: y% K8 j: ?) V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 W. @) c7 \& l& O
direct linking with PPV. Also, these guys provide great support.3 X4 y( K H$ d4 J! `8 C X
Prosper202 Optimized Hosting
/ f4 ~3 f1 }: N# n F9 \! p. L. fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% l" [/ `" A/ V) r2 Q) YCPVLab Optimized Hosting& C I: p' q& ]% |. |
http://beyondhosting.net/CPVLab-Hosting/
+ v! o, M, F0 _Domain Names for PPV
3 ~: J: S$ }, K" M( |8 uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 ^6 f: K. |5 D9 H# H
where you're going to host your tracking software and your landing pages if you decide to make them.% ^* V5 \! c; P* B: K
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,# n @* P) ?& z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 P5 F; b: A6 Q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ \* v# s' ~1 e1 P
term or build a whole website.
/ E9 s. M! Y! v CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
( f) Z2 t' ]# G* P0 vtracking software on your domain. This is really important, because it is necessary to track your% P9 ? q5 ^! u8 r2 L2 `6 Y
conversions down to keyword level so that you can optimize your campaigns. Without proper) r8 A& ^2 C6 M; {9 Z1 K4 m$ v
tracking, it is impossible to know what is working and what isn't.
1 M& o6 i% j+ XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, V2 h/ g% ], u$ k& X1 D7 X" iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
{! n7 f' U+ D( f0 ~0 h' x& bProsper202
8 R$ Q( E) Y; I) h( b9 n( Thttp://prosper.tracking202.com/apps/9 A! M0 z& ?, O2 }( I, X' `$ @: p# v6 }: @
CPV Lab
( S6 o ~( Q) v3 s) D7 h: s7 nhttp://cpvlab.com/
* p% Y+ w, n# j- D1 B) ?# c% ECPVLab Help Videos
; {7 A. v" V, i; X; T+ dhttp://ppvlab.com/oweiw/oiurw/vdm.htm. i: H4 z0 o ]. _" Q6 w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 h6 Y3 x, i6 d$ Y+ Oindustry standard.
& n6 P- r @% J9 Y( I' D: B, S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ t' X. e: X' N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 Z: g8 P0 y0 V6 K" ?' x4 rgood support if you have problems with your installation.
* [0 d R2 d6 y0 g* u) t2 H2 fTracking 202
" k) x/ f4 R; L$ k7 h vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your- {/ m: Y. T7 d3 o
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 E: @$ X2 C1 R3 Barea.
8 _9 @7 M6 l9 l: C9 F1 U) }/ y% N, wIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 L9 [3 @) w+ R* W) ^7 ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 K' l3 Y( s7 b! winterface, and their hosting.+ h7 j8 f, F. ^. U: A' s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
- T& z; T2 j r/ B& H% u5 zand targets which you are bidding on. Leaving this up to chance in order to save money could' T( Y+ W" d# g0 ^1 r
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
- S6 Q6 y9 R. p! a/ fwere using.9 {! V4 z) b" ?
Choose An Offer
6 a' d/ ^; n8 B5 g' { k2 yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., h: T& D, v# S8 L9 b7 N
Lesson on Offer Selection' h! |* r5 N0 A E ]' n5 ^. z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! q9 Y, }8 W& E. C4 j0 s. dIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: F8 `# E$ P* c1 S* m0 gTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ u- Q) ~8 O2 Q
LeadImpact as the traffic source. o/ E4 `- |/ I. [3 p/ y6 R
Now the best way to learn how to put all of this together is to just get started. For some variation in
% ]. U! \# n2 r3 e3 K' P" \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ v' e5 ?5 O- C( k Fcampaign.9 U3 | W- n1 a$ T' k7 V" z0 t( i. o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ e6 M( Z. o6 o E% C4 F3 {page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ j, U+ D% y4 V' D8 T2 `( \% i1 p; w
that all traffic is accepted.
) g# U/ u0 D! oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& p0 F! v; a" ?& M! }. h! Q. CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 J1 L$ j% y) H) t0 \/ x
get creatives like banners or images specifically for the offer.
0 |3 p, R, W4 |$ F: C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) X# B! r) P% E! K C: |3 |& iBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ H: y4 U! _6 Xtrack my keywords. Without doing this, it isn't possible to see what's converting.6 }6 ~2 s' q& @/ @! O$ m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: S0 k: R+ ~) W5 k" T3 ^7 V8 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' Q/ u# u; d- l* b4 V3 T+ [ ^4 p8 t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. Z0 v1 |# R+ |+ ybottom of the page:
1 Y% i D% l, E( V7 eNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 C- Q- S( R" i' Z
Click on the offer → pixels → Add a new pixel and this comes up:
/ |) f% q% v* |5 CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; m* ~( q5 ^- [% u
from your software into the box that says 'Enter URL of image to load'.$ C$ @8 v7 y7 g$ Q
Once you do this, it should look like this:9 p O8 ]% O8 |8 X! w9 y2 ~; u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ m2 T/ B% H9 L* ?$ B
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ m/ E% Q# B2 S4 ~# |' v2 tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, \( o# E5 [7 O+ s! @0 _
Prosper or CPVLab.5 D5 f8 x5 c+ e/ t9 ~5 D3 U
" _! u6 d5 L d. w& j6 y. Z |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
