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PPV GUIDE [PPV新手入门][28页], \: _9 _/ @5 i8 h/ Y$ T
详细的请下载电子书！4 G: I2 d8 d; \/ ^% g2 F; s
( P% e. X) `5 j' M* B
* W0 [ B7 e7 e* n" t4 }! @5 hNewbie Guide0 ?% x0 u9 ~: y5 N; T0 a
PPVPlaybook.com% b. @2 Z0 l p: e6 A+ G
Tracy Shaffer
: x# c/ L3 N4 C( ~David Ford# }1 R' h* ^; C8 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( R% @) \1 Z9 }0 }Getting Your Mind Right to Start Affiliate Marketing, f1 k4 `7 Y% e% s' N; d! q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 Y" B5 n+ f6 L" _+ J% z$ Yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 }( G! D2 s& Y" Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 u4 O- N5 K, G9 M! U Q
with any success, these claims are laughable and far from the truth.$ s5 X) ~4 _3 u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ q5 D% K: R* t
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- ?& R. f# Y5 ]' `the ability for a marketer to be a one person shop and make an incredible amount of money with low0 P9 n" a& ]/ v( p, ]8 a. v$ @
overhead.$ _. w+ O& f" h- V5 f2 v* _ k
The winners in this business are the ones with persistence when nothing works, who know there's4 H8 D( ]9 K& `% i! p4 W1 W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 O0 s. K6 o! Z' B+ {( UThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 R) q& w' V& R
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ @! {) \- U, e4 o" d8 ~3 e' w* ~Most of these things happen suddenly and without warning, and they all contribute to the amazing: k; ]7 \' p, a1 U
learning experience available to anyone with a few hundred bucks and the ability to open an
! [! L2 e/ s8 zadvertising account.
* ~" d$ F* N5 I$ M0 PYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 P3 ]: v) Y* Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, @3 B8 t' z) R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& M8 \. G* M7 @- |trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 [1 \# `/ ? J5 B T& d, P) M9 J& TWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" W3 ]7 C7 d- h4 @% B0 O% p. Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 U5 E* x4 {3 U
started building." I+ y3 y, ^$ e) J
Things you need to get started:& n g1 _# R. ? s Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 N; f9 w2 i* i6 R. e7 L4 q3 F3 k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& ~ p" O/ U6 L1 U! z1 u+ F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 @. [. K( L1 [) k8 H4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 R% t) l. A1 P% D! y+ ~9 b; k2 t: zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 l' q& [0 z' O5 Y( @with PPV.
* P; ?* B6 |% b& _2 O! p% `3 \Basic Getting Started Definitions0 y4 g1 P/ q+ F3 b6 a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 T8 x: ~9 A. F; E% X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 p" L8 |- x7 o7 K/ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" J1 V2 J+ j1 J) z+ U5 ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).' p, l: [4 B5 X/ M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- l$ C. |) u, b; {8 t% F# wreceives a commission on that product. An example would be the Amazon.com Associates program,
9 H7 \; a' W/ n+ q9 X+ N7 i4 B+ gComission Junction or Clickbank.
' F1 {1 w. T7 t- j3 VCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) g6 T: y! }. u9 D5 {
an action like filling out a form, submitting their email address, signing up for a service or sometimes. Z) B5 d2 D7 Z/ q" n. y
buying a product. An example would be Ads4Dough or Neverblue.
$ T/ L0 z# e2 p, b; z2 mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ M. S& U& ^1 F, x& M# vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
d9 V/ h0 c" a J* Mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
) |& y+ F* c x; L7 ^right from the start can really help you.
( X6 ~' M+ b- t0 {7 OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# n! t4 R+ ?4 f5 k' G/ h3 n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per% N$ K% |" e) {
view, starting anywhere from .01 or .015.
; `" Q' i, t! I; l3 KIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. c% [' ~& Z; {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 Q+ i5 [3 ^$ O+ m' GMediaTraffic, and AdOn Network.& \% ~2 p% g4 m) B% [
Don't popups get blocked by pop blocker software?
9 R$ q& ]5 s" a2 lNo. Popups are served in a new browser window as if the visitor had opened the new window
/ C4 m( N* Z5 `: T, N3 K0 Ythemselves.4 p6 @6 `5 i$ I, y, ~) n( k
How many popups get served to the visitor?; o; l7 X3 w- K7 S4 z
The number of popups served varies depending on the PPV network. Some pop more frequently
. _0 B( V# q$ y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 f2 N1 f/ r4 J# q4 oserving this kind of advertising, so they have to toe the line between keeping their software
0 }0 y2 g9 B) s1 X( }8 X$ I2 ddownloaded and still making a profit.
$ C/ O# Z a: K) |0 F/ ?/ oIsn't this type of software bad? Why would anyone keep it on their computer?6 B* A& A' G* _7 n& B" f! D
No, this type of software doesn't harm the user's computer.! X; z7 |6 Y& L4 S; c; T2 D( F- }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! x6 q- N( a Z4 H1 O7 O% b; Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so
" v' q5 ~+ u. x1 p( r8 C8 q$ p- A. `that they can continue to have access to the incentive.& y \+ Z' q4 |4 F3 C$ f7 ^( h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( v$ L" p3 _/ N+ F" Q* ^How to Get Accepted into a CPA Network
5 m2 b5 i3 r( H3 E1 @+ vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: s, Y. w& A1 N) h; b
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' |: D/ J d& m. s4 y1 o/ C# vdifferent networks.: X6 Z1 @' E5 z* J! b2 x+ u, l+ ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher); ~7 l1 G9 x7 J8 d
application and be as specific as possible about your promotion methods. Usually some time after6 F ^! N- g( V7 }8 G. k$ u+ Z
receiving your application, the company will call to interview you. The phone interview is a critical
) c. a9 S/ D5 |, Q3 c& ~; cpart of the application process, and most networks will deny your application outright if they can't get
+ B# C! H; K% x. J0 Hyou on the phone.5 T; z) |/ V% B( J) \5 Z
Often, the person who does your phone interview will actually become your affiliate manager after% x) O6 o+ n4 _: D$ N0 \
you get accepted, so it's a good time to put your best food forward.
* o( s$ [1 p; R. t! Q& M" K; a4 }You might not relish at the idea of someone grilling you about your internet marketing methods over
* F5 _; k! r9 }5 g: Q4 Z& Uthe phone, but trust me, this part is critical. Have answers in mind for the questions:: u+ f; ^* {( M! n9 Q
What methods do you use to market offers?
0 E; { u5 ^' R9 Y4 aDo you already have a website you will be using?
+ ^- n! w& H; T5 @( i9 Y. a. \+ ?How much is your advertising budget?
* V+ g& B8 R8 e+ e5 N9 nWhat other networks are you a member of?
, F% N/ S3 }4 ^Who are your affiliate managers at these networks?" _. C' |$ b8 }8 F6 | I4 W
Do you use social media (Facebook, twitter, etc.) to market offers?+ g$ \# ~4 A, Z: z- C6 E& e% T
How much traffic can you drive?, t! ~ P4 F6 ?$ O- b" [; s
Do you have a personal recommendation from anyone who is already a member?
x9 Y2 {9 t! @) P8 B, Q# MOnce you provide satisfactory answers to these questions, the network will approve or deny your7 \* w) s' U! ^
application. If you get denied, just keep applying or call someone on the phone and try again. Be# C' N) y0 s' C. d' Y- Q( J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 z* U/ I6 f8 g4 G: v) z5 S q6 Z; e }
for the network can be helpful.
& a$ ^2 t: r& Z1 E$ N; t7 [, [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* `/ R& G# u8 L& P' N! ^/ R. bSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& C& \: m5 C1 R. ^3 p- {$ g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 `8 `1 E6 N4 \
people can open a lot of doors as far as networks are concerned.
% w4 L4 y8 [; [ g8 u% |, cAfter You Join a CPA Network
; s9 q; h0 y/ C' z# UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) D8 l7 y+ Z! O) M/ {2 F6 `7 g( n
and make an attempt to get to know them a little bit.6 p6 h G: t4 c' I4 F4 D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: G/ O4 l: c, i* U- j* e/ h' H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) |. N9 t2 U4 V9 J) l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- m4 P: _+ o5 Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout( j- j! j& m1 c4 K& I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ L; B; D7 T5 E" }/ u8 E2 @
email.
' F. d& C' k( k- I8 e& x% K7 v) pFor more helpful info about dealing with affiliate managers, check out:
# x- |$ w: ^0 h) Y# X! zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// N6 e9 f2 v4 k T! L
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 p- i9 e' h. x1 v" b. I1 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 l5 @6 |# s. j8 W- |Set Up Web Hosting
, [* f8 M, @4 M2 p3 V5 v; @0 lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said% [5 y' J5 l6 |+ i
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 y* b) K+ E$ x [! ~3 ~7 u4 @+ c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. X1 w2 \) S- E! }- e0 L1 |3 Twhoever else is on the same server as you.
1 _* Q1 d6 ]3 {, Y- b$ m% |/ oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) W9 }5 s) p+ f& ~enough that the visitor can't close the window before your pop up is even shown. You have about 3
x5 q. b4 i S) U. f; K tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- l" o' M( ^- Z0 K2 H2 c0 J2 J* R
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ J5 O9 p7 l+ g$ f$ \2 d0 qhouse full of roommates (hosting customers).. p. X3 L7 b& I& c# R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
# n2 b5 p8 Q: q8 _the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: s4 a! g1 n1 i# V- i5 I: Jfit.0 \- v! K6 G- l' r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- B, n! r7 V- l6 a6 E9 k' T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 F& X8 ~) c3 j6 z2 A9 k5 G
their food. Everyone else's food in the house has less space to take advantage of.
) j" g6 s. w% NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For+ a6 \8 n3 s+ P* a5 Q/ N
any type of hosting this is a bad thing, and especially while running PPV traffic., U5 u- P4 S8 x* c) R+ d
In the case of a virtual private server (VPS), everyone in the house has their own designated space% \7 L |7 @. g$ U% z: Z
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 ~$ \7 f; M) ipartitioned, so that each customer can only use a specific amount of resources at any given time.
! B8 w- X& U EA dedicated server would be like having the whole fridge to yourself. All of the server's resources: ?, E; i- b" y5 B
belong to you and no one else can use up those resources. This makes it possible to serve much more
( }7 |7 ^2 f$ P) W+ E# s. {, ftraffic, faster.
; h' W. `! G" Q* ]* O2 W( Q* IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* T6 s; ?) x4 x, _# ^. @) kAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 a! a$ V' U" H: Ihere:% H$ X) n7 H4 ~9 |( B' s9 y; h5 ^* q o
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! D5 Y. y; A- _3 q% c7 t" U
VPS&highlight=hosting
8 u4 h2 P5 t0 \* @+ aDedicated-Hosting-vs Shared-Hosting' N$ ]; a9 _% r# t: T/ q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" f2 d7 j6 e! [2 j; x6 ^Hosting...Your-thoughts# q5 [" e' j* D$ J# T2 C% k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 H" ]# B3 b& X
Hosting Providers for PPV' H1 V, c0 d8 E' S
Beyond Hosting$ K! X2 }6 [. s# o
http://beyondhosting.net/
. [( o. c, t& rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 |- u& P) k2 c0 M# {, A2 \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 P4 Y! M# V- c. g
direct linking with PPV. Also, these guys provide great support.0 G9 c. c3 [; |! d5 N% a4 B
Prosper202 Optimized Hosting
$ k+ }* M* Z* G5 c8 n1 U1 m2 [' Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 C. m1 @; Z$ YCPVLab Optimized Hosting' _7 q/ k' k6 p& t- k
http://beyondhosting.net/CPVLab-Hosting/
2 f* v) d9 T. VDomain Names for PPV
; V% H* |% K- k, Z1 j# {- @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- z, l! k6 q0 m; y/ ]! V3 P6 z
where you're going to host your tracking software and your landing pages if you decide to make them.
* u: } @% |6 m0 `. G1 K0 XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 Q5 W0 b* ~" N7 c, J5 sbland one is fine to start with, to host both your landing pages and tracking software. The .com,% v0 f7 J8 A8 f" `1 y% W, S5 U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 m( E1 F5 Z2 E ~- Z3 @ T" d. eterm or build a whole website.
; e2 G+ Q% F$ v2 M; a gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* h0 Y# ~9 z& m' l9 `% Btracking software on your domain. This is really important, because it is necessary to track your# X) ?' q6 m6 g! e' V
conversions down to keyword level so that you can optimize your campaigns. Without proper8 V2 I9 u' T+ u/ g$ W) v7 `" e
tracking, it is impossible to know what is working and what isn't.& F' s9 u( j& y6 s5 `- l W+ o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) _* u! } h1 z$ T P: f8 M- p& Z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% d" N. Z1 w9 n5 U6 X
Prosper202% y o" O8 b. ?4 g" C
http://prosper.tracking202.com/apps/7 X" a% S" Y" ~0 H0 V
CPV Lab
0 n7 q% Q1 D3 T2 D# shttp://cpvlab.com/
- C1 F2 A: M+ hCPVLab Help Videos0 Q1 a7 H/ v4 b9 a- g
http://ppvlab.com/oweiw/oiurw/vdm.htm4 ^ }8 v/ ?2 @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 s' o( l8 j7 Q* @
industry standard.
3 I: s8 o7 i- w: S7 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ r& b1 J$ L' MCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 D; \& L- N O: [+ O2 o) g1 O
good support if you have problems with your installation.' g! X9 r5 U" J- E% O0 B
Tracking 202
8 X- h5 ]7 g9 f1 a7 R& X) Z6 X6 G, mTracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 K1 P5 U: z% `- a Q% g! u7 R. Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 |1 d" n+ N' b. ?# t. B1 Z% Earea.1 q' I2 X" J4 R' r3 }4 t) p
If you choose this option, keep in mind that your tracking software, one of the most important parts of+ J+ k' ]0 F( V2 T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ d/ ~7 d( y0 \' p* m# d
interface, and their hosting.
$ S8 F) i! I' H- q9 ~" ]4 F3 PAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
Y* Q- ?; o; E3 wand targets which you are bidding on. Leaving this up to chance in order to save money could
1 |: O/ Z8 E$ q. R6 Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you* S$ e B* J7 r2 s
were using.
: ]9 A* _0 L; `) gChoose An Offer+ m8 N3 p) r e1 r3 C% r
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: k, B$ h+ R; U' X7 ?+ u3 _% DLesson on Offer Selection
+ A% n8 p1 x* M1 h+ ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
" l' g7 L! l) i$ W* t6 uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) Q% p" k8 R( n* N/ p: S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. W( X3 Q, v* c6 a- K5 p1 \, oLeadImpact as the traffic source.
z2 t. B& B; l! r0 Q ?Now the best way to learn how to put all of this together is to just get started. For some variation in6 l$ t: @3 K z$ o+ o6 J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 a. b) v2 S, r0 a7 Mcampaign.! u. D, h! f. |$ N$ l) F) W( A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) G2 W2 _% C4 Y( v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, T* ^& L' o- r8 Ethat all traffic is accepted.
* a) y- e% [! U- D/ \ FFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 g# A/ h B" |! cThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& \% ]3 B& N6 a* m# h. V/ e$ K
get creatives like banners or images specifically for the offer.
% ` @. Y( K) T8 B' b: {" [; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 h# [9 S/ M& E+ Y/ {* s
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 E% v1 N! L% i
track my keywords. Without doing this, it isn't possible to see what's converting.
3 C3 C6 B A C |$ H' K, j: Y* sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 O3 W7 Z$ t1 r6 I( _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- s2 K9 v2 V! U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* j; k! M7 _; \. P9 {
bottom of the page:
6 o" C& ^3 }" N- f GNext, I have to cut and paste this pixel into my offer at Ads4Dough.
' w8 h U* h t- U1 M" EClick on the offer → pixels → Add a new pixel and this comes up:
$ e0 O, Q/ L& [' ?2 yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 w8 l; k8 }7 X% L
from your software into the box that says 'Enter URL of image to load'.
+ I3 _" T! D, Y0 I! F, |" d, xOnce you do this, it should look like this:: s% o* l9 z! r5 ?$ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. ^& g5 k/ K4 h% }$ w9 d9 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 Y3 G. K! x f6 s/ a0 q7 p
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( n2 ~* k! t. X4 n) p; NProsper or CPVLab.
I& Y1 C& v* J9 V9 A+ Z& m' U0 A0 n; H1 Z' m; q3 |1 K% Z
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