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PPV GUIDE [PPV新手入门][28页]$ R1 G" m5 K& E
详细的请下载电子书！
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" p5 v+ }; }% d
Newbie Guide- X% k7 c- ]& ]7 Q
PPVPlaybook.com) C6 @, w& o5 e9 A
Tracy Shaffer
+ y( z2 x$ ?4 {2 ?6 V- v* g& GDavid Ford! }( k3 {9 W! u$ Y6 j3 [3 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! K% g2 p- A- j2 |* m
Getting Your Mind Right to Start Affiliate Marketing
& r/ R3 W, f/ b- P* y( S# yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) D( [ M" p* Y+ eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ x% d- G# V$ I- A8 V5 h4 Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 z8 v" b$ D: s0 w2 U
with any success, these claims are laughable and far from the truth.
( _/ |1 B, z* S4 n+ T$ nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 Q/ y! ^$ W" u1 m- Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
* {6 _8 O, v& ?6 l+ {+ Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 C& U! [( y1 P) l8 o6 I& J( p Z8 _
overhead.
u! F' @* b" j$ ^7 {6 r* iThe winners in this business are the ones with persistence when nothing works, who know there's
- W1 g6 ]7 g# l g& c5 \plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& R6 W6 Y l5 r5 X8 \" SThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 V+ S* V4 e; Q& C2 Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 P7 C; C$ Y0 Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing, F1 v) A; R, ^( ?# h
learning experience available to anyone with a few hundred bucks and the ability to open an6 I$ J" A$ U7 g2 L
advertising account./ @' l- y; E7 J, E v" Y0 H ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 u* e8 _9 S4 P# E7 i7 v/ j9 ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 f8 I$ K3 E9 ^ m+ U6 h/ `5 Hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ a2 c5 n8 E- }% `1 Q1 [2 Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 ?& r6 k# Q0 p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# ]2 N, c7 r3 z1 d1 e: n$ t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ K x9 p) E& U0 Nstarted building.8 H; {) U6 q7 [* G
Things you need to get started:
: N1 x) T! }/ C8 C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* m) ~* ^8 p% N/ \
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! |% q- c. `, x% [9 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) ~8 N; [# L# i5 f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 Y7 o0 O* O( V9 q9 o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 B2 b) B! v1 e# R
with PPV.
6 I6 P9 j$ q" L- G1 V6 `Basic Getting Started Definitions
1 y2 j- h4 V, E) @; \0 x% `Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- X/ |! Y9 Y0 x) f. g3 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" f- _: f6 {$ b9 g7 [. L; i- r& z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: L* Q( I* ^ B$ z/ `types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' b* g! |8 Y& L) O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& m8 ^; l8 Q/ J3 f preceives a commission on that product. An example would be the Amazon.com Associates program,: d% L4 h8 k/ w7 }
Comission Junction or Clickbank.
# a: L& R, }( Z( x9 ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 W+ H3 Y5 |$ D+ |an action like filling out a form, submitting their email address, signing up for a service or sometimes
: u9 ?) H7 Y. K$ }% G0 Cbuying a product. An example would be Ads4Dough or Neverblue.4 D" g8 P: {, {' k
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 g, }7 V* H% [4 m$ t
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. Y7 F9 R' O8 S# s& M. Q) f) m0 y0 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager. Z @5 L8 U# F8 b8 T5 r" Y `
right from the start can really help you.
! j* K- i$ V8 X x1 C0 XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& ^% _& v- C) E9 Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 ~$ K# `3 W/ j4 Bview, starting anywhere from .01 or .015.
1 d1 A8 l6 g% W6 n. NIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ @' D" S! G/ O& y0 O! s+ ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. X3 r* F3 M0 I" D, }
MediaTraffic, and AdOn Network.
2 X( X3 n) O5 e* `( e7 ]/ K' tDon't popups get blocked by pop blocker software?0 V1 y% A9 y- b4 e# a
No. Popups are served in a new browser window as if the visitor had opened the new window$ ?5 w: S2 J8 m
themselves.9 u" p3 p0 t. D$ q0 n
How many popups get served to the visitor?
. K7 G4 X a2 \/ Q1 tThe number of popups served varies depending on the PPV network. Some pop more frequently; P* Y1 x& c4 V+ I. Z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" r) ~5 a# w' H6 Y& Z, Dserving this kind of advertising, so they have to toe the line between keeping their software
1 F/ c. _2 C! D u. i5 Rdownloaded and still making a profit.7 I8 {! O) K- S: m |2 O* K% a
Isn't this type of software bad? Why would anyone keep it on their computer?; ]5 ^8 O; s* C- e& {) \6 M! X* P' S
No, this type of software doesn't harm the user's computer. H: J H3 M3 M7 m u8 y8 V' r w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) l# S' V1 f' }/ N. R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 o, f/ j3 X4 T' ~! sthat they can continue to have access to the incentive.
+ E7 E! k0 o' r8 ^" F7 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
], w: h( H' u) B: sHow to Get Accepted into a CPA Network
* w' ~. o* U: {& Z2 SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 F7 Y9 G4 ?; r1 s# b* Qto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 ]4 @, R5 T' A4 `; o6 V$ t/ Ldifferent networks.
8 x3 K v: {) N+ T! f5 r$ aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)( s) g# V V {" M0 ]1 D
application and be as specific as possible about your promotion methods. Usually some time after' T" B- T, L6 c9 u: t
receiving your application, the company will call to interview you. The phone interview is a critical
! n" b) P0 V: epart of the application process, and most networks will deny your application outright if they can't get
- L6 E) H/ B* f% E1 N0 H. Wyou on the phone.& U v, t; g x( H9 X
Often, the person who does your phone interview will actually become your affiliate manager after- G* v, \- W% N P: d
you get accepted, so it's a good time to put your best food forward.
^! i# ]% ?6 q( F$ z6 T, YYou might not relish at the idea of someone grilling you about your internet marketing methods over
- [! |3 b- t) w8 t" dthe phone, but trust me, this part is critical. Have answers in mind for the questions:; s1 T% e, p$ ^! b
What methods do you use to market offers?* J; }1 r* N9 ]6 L1 ?+ A# N) j
Do you already have a website you will be using?- s, W; z8 o+ I/ E f4 t% d
How much is your advertising budget?$ h& w. V7 `, _ r ?
What other networks are you a member of?- ^) h+ M0 b8 g7 b" r- a( c) [
Who are your affiliate managers at these networks?, G0 _0 S) ~) ^, O6 @
Do you use social media (Facebook, twitter, etc.) to market offers?; V8 ^. a# J7 s G7 C
How much traffic can you drive?; t( v6 K/ f- @
Do you have a personal recommendation from anyone who is already a member?- C& v3 R+ x: \- i% D6 P
Once you provide satisfactory answers to these questions, the network will approve or deny your# ~1 R, V( x8 c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# g( R: s& d Spersistent. Also, getting a personal recommendation from someone who is already an active affiliate b( `: W) }7 b& K0 i: F
for the network can be helpful.
/ k' X! Y7 y- b* i( F3 e: VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 g8 M) U* |& Q8 n( cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; w* S. _" C0 m5 `$ V8 S
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! G; z9 F) b( [5 upeople can open a lot of doors as far as networks are concerned.( r! n: \) t: }& q
After You Join a CPA Network
/ o9 [# Z% q) A% l3 qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; v% z, K, {! `, t6 E7 d' g' i
and make an attempt to get to know them a little bit.
, e2 M" Y) C2 p- H% v( U( G) e& |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; E1 a! {- Z( @6 g v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ U1 T! z+ Z( B9 o3 [$ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 T% _- w8 c5 X0 C2 J2 y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ \* \6 [8 s( Z$ n$ W
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 [! Z' G' n, e2 E4 E( `
email.
0 ]7 \& f$ F8 s0 M4 XFor more helpful info about dealing with affiliate managers, check out:
9 A% W# q3 M' c$ jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 j. q4 i M/ P* j5 b
http://www.mrgreen.am/affiliate- ... iate-managers-want/# b( _" R$ E3 W$ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 p. Z! C f$ A* G5 b- m( c7 O% ZSet Up Web Hosting
2 q- F: u" i. }2 I2 P" jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- K v5 Y- h& ^5 Q, y3 F) _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: i) r: N% x5 c* I8 |6 e
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" z) X% A l# O2 @whoever else is on the same server as you.
; K- e6 a; z1 V+ x5 V5 u5 K' wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* ^- \+ }9 i* q0 M
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 a( d! T4 @& d- k2 s: y P# Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ y/ m9 Y. D3 H( I5 nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ k( i8 X2 E+ E, D& e
house full of roommates (hosting customers).- ^8 G2 c1 c) o! j/ H
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 t D3 A2 f7 c d! t! v- x
the fridge where they are supposed to put their food. Everyone just jams their food in however it will2 l0 f3 W* F6 _4 m1 y2 L1 m1 d5 I" A
fit.
! i+ i8 F" ?5 D. z" c M& mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than H* o8 L' b$ F5 m$ ^7 [& S* y! A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( n3 W2 E7 ?. `: i& {/ c( xtheir food. Everyone else's food in the house has less space to take advantage of.# I: ?3 Q: k. l! R6 _0 T( @
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% A! i- X ]' Yany type of hosting this is a bad thing, and especially while running PPV traffic.
1 b. r! d4 S6 R7 H1 QIn the case of a virtual private server (VPS), everyone in the house has their own designated space
' X3 B/ R7 }' O; I( C" U1 } Uinside the fridge to put their food, and other roommates can't come into that space. The server is
) f9 F, |0 }( d1 @! Opartitioned, so that each customer can only use a specific amount of resources at any given time.
' v1 I' q& C Q; U% O( ]* xA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ j5 B9 M2 ]3 T y+ K9 ?5 nbelong to you and no one else can use up those resources. This makes it possible to serve much more# E7 C- o @0 X/ a* P% \8 V
traffic, faster.4 r6 B T" w T" q5 L; P% k6 \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. g) Y4 O [5 q% q6 D( m! J
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ e0 B" R# r$ i m' ?% e9 ^& Q5 m
here:# c" Q6 l' k, X: ]$ k( T1 \8 R
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 P$ O- j) h& U6 _VPS&highlight=hosting
. N& w2 z) m }Dedicated-Hosting-vs Shared-Hosting \1 L. @7 I7 |8 c' L) t! M. y; P
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: T: _3 J! C# C5 u" fHosting...Your-thoughts
% g h! r) t O; B3 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 Z. G* A! ^1 |; [- E7 d4 X
Hosting Providers for PPV0 h" |+ R3 c8 C& ?. s9 ?# j
Beyond Hosting7 A* V. \ ^; a$ V$ q1 e. I, g
http://beyondhosting.net/
7 |$ H7 w6 d! O, r% a. t! I3 Z- IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 u3 s% ~+ c# G4 Jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ f1 x- @0 g( p
direct linking with PPV. Also, these guys provide great support.7 M3 i* t& D9 f% i+ R; q
Prosper202 Optimized Hosting
5 y& {9 |- l5 J! ^ t& dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- n6 _) O: ?. u+ |* W, FCPVLab Optimized Hosting
{9 w% Y V5 v) f7 c: u/ X- Ahttp://beyondhosting.net/CPVLab-Hosting/* s# N3 o/ B! s. N
Domain Names for PPV7 f* h! {3 Z6 F) J* R
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' l. A" h6 O+ Ywhere you're going to host your tracking software and your landing pages if you decide to make them.% L* q2 F v/ {+ J
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) @/ D$ l% @) }& ]: Z2 j5 Dbland one is fine to start with, to host both your landing pages and tracking software. The .com,* F a' Z2 D8 f2 O/ p( R( B8 N) f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ u- t; G, f% K5 l6 ~ y0 vterm or build a whole website.
0 ?) S- ^2 O' L* W4 L. A4 qAfter you buy hosting, a domain and get those all attached to each other, the next step is to install5 f3 W" o5 m& L0 ]- ]; v! ~
tracking software on your domain. This is really important, because it is necessary to track your% j. e2 i* m C
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ x; z8 f; u: b# \! c# s* @$ gtracking, it is impossible to know what is working and what isn't.
0 o, g4 j$ g0 K" ?6 rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* l1 \+ P* [( P5 Q3 w) ~; n, B
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 F& a& C( O/ oProsper202
1 j/ C. z3 I; Qhttp://prosper.tracking202.com/apps/
- A0 A/ Y8 [& k( h& f' t8 L1 tCPV Lab( ]# j8 u8 `9 p! Y' c3 @' V
http://cpvlab.com/8 I6 C9 H% n- z8 C3 D. D
CPVLab Help Videos
9 w! W1 s% @- \' b1 y8 fhttp://ppvlab.com/oweiw/oiurw/vdm.htm0 b0 ]! j3 Z2 U1 Z, L
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 t% h& f2 a2 h, Mindustry standard.
. {* | N% ^+ G4 ?0 r* t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 Y7 M5 e; O& F5 Z, t q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 H6 W/ s) }5 m
good support if you have problems with your installation.
; c2 v" O7 `6 oTracking 202
3 b, h# B4 a- S& GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your' n8 O8 X9 s- {5 B9 x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: B3 m p1 n0 Rarea.( R4 s* v1 ?7 @, u
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 |+ \* M* Q" I" c4 |$ t, f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( }0 L$ B1 L4 S8 J2 k |& ?6 z, vinterface, and their hosting.5 D& l! F+ M5 R
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 Z( K2 j; R" h
and targets which you are bidding on. Leaving this up to chance in order to save money could
) }- y2 J6 f. @9 ?8 _potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; ]- _# j: @/ U1 z! J2 Nwere using.$ P# ?" X V+ E" L# k
Choose An Offer, Q2 V: i! @9 G9 \9 D* L- R3 p6 p
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 @( q$ l" ]9 |. s& w6 MLesson on Offer Selection
# B, |/ n) \8 M" r$ q) D7 Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ \: m e" X6 Z7 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 E+ w+ j% s6 q$ P' b( X
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ D7 t1 j) y5 V4 n ]0 ~
LeadImpact as the traffic source.
9 v% F! A) A2 B3 C; i$ m- j9 fNow the best way to learn how to put all of this together is to just get started. For some variation in
$ Q2 j2 ?# x0 b6 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. u. U M. m& x& \5 ~& Bcampaign.
" n" n* p( t3 iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 P2 n _1 R" L! x% }6 `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; X; ^6 T" l' F" ^that all traffic is accepted.
; ~7 ~6 x M$ k0 V) W9 IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- [& E K5 o4 {- u6 [8 |5 ]' IThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) |" `5 z9 B1 T" K2 e7 [get creatives like banners or images specifically for the offer.2 l. R! @1 k5 d; A& D5 R2 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# Z8 }6 J' E' j* @2 s c* [# ~8 d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( B- z: ?! _. Z1 A" i( }- J
track my keywords. Without doing this, it isn't possible to see what's converting.
2 S, T$ j" U2 K9 p7 FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, N$ j& h/ d. \' r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# \9 L% h9 |' p/ a/ n' PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 B% D5 }) U( L1 \% P
bottom of the page:, ~6 C8 {, A% S, Z1 i: z, L1 e6 r5 q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 ?9 x* h3 @0 J2 u) S% cClick on the offer → pixels → Add a new pixel and this comes up:! u3 ]2 w7 \& k c# Z; m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& |# X( U/ `/ E5 E& @! s0 R r
from your software into the box that says 'Enter URL of image to load'.& `. f: L8 k" x3 O9 ?
Once you do this, it should look like this:0 M: A: D9 B; A& {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( b S# m3 u! C% B; J7 l& C" ~
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! o/ q: q* H+ ]2 s+ \; RNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' ^% X+ P! g: U' `Prosper or CPVLab.; }4 P& J1 a* R4 ^* Q8 R. N# g
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