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PPV GUIDE [PPV新手入门][28页]# K- M6 ^/ B( p4 b- r
详细的请下载电子书！
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1 X! p* _3 u3 ?' D
Newbie Guide
0 K1 A0 S0 g3 @PPVPlaybook.com
+ E7 w- K& m( N0 P& a1 ~Tracy Shaffer
$ T1 E0 g9 `) O1 s) ^& [David Ford
8 B4 l6 O9 J9 D( L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- y# V! a) }6 }' g$ A6 NGetting Your Mind Right to Start Affiliate Marketing
& b; J2 F* c6 e& Q- f3 eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# c7 o0 p( n( v* z v) oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- |3 @& A9 E8 v9 W. T! b' M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 W! f" b* [8 `! H& b
with any success, these claims are laughable and far from the truth.2 I" G* D3 i- ~1 X8 G4 N: Q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 T# J' v4 E, p: @! p
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& b. q) ?! f. C0 K: Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
t1 h, U- L" D2 P" z, Y9 h3 q) {overhead.8 w$ [: Y- I: L7 s5 K4 `
The winners in this business are the ones with persistence when nothing works, who know there's
' A$ p3 ]" P# l( tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 f0 B- G; l9 f- R% T
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) l% l+ R. ]4 n- m) h5 m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 M% m5 N0 ~* I0 A; r" W8 C0 }! VMost of these things happen suddenly and without warning, and they all contribute to the amazing5 h* j B6 }, h9 F& Z; x
learning experience available to anyone with a few hundred bucks and the ability to open an
+ I! v) o! `: B- wadvertising account.
) l/ B6 u; ]: T _% I* QYour competitors are willing to work at this around the clock. This isn't a push button, instant business
" M& \1 D: U) E- N* e% K6 cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 k2 q4 e4 |& K- {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- w3 Z9 R5 D4 V+ F: F( ~/ k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" ?6 q% w+ S1 {1 b& ]- vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 B' G0 E2 C$ a5 r8 H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& V/ F5 a1 q' Dstarted building.) _% Y& S" V# @. B" a
Things you need to get started:- z( F) b, ^/ Z; z* O; y5 I# Q, I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" j5 j/ }2 T' X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 j0 T' I6 \4 z+ \/ l) q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! \- A4 h, J/ s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 u( W& R. J; n* q6 H2 {: ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 `8 p) ]: k$ Lwith PPV.- `0 |2 g2 E b( g8 ]7 u
Basic Getting Started Definitions
' W! o$ J. g4 Q& E, ~0 LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) h3 {2 X5 K) A$ l, X* h3 _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- w! i: X" t2 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ X: E, g$ g# {types off affiliate networks are cost per sale (CPS) and cost per action (CPA).) ]; w! S% }( Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" }# y0 Z' t6 M- z# hreceives a commission on that product. An example would be the Amazon.com Associates program,* u& z6 y+ U2 q" @+ c
Comission Junction or Clickbank." M& T0 @2 ]' _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" G: o( S& `1 ^% y* {an action like filling out a form, submitting their email address, signing up for a service or sometimes
g, s" ~9 m+ H$ _. hbuying a product. An example would be Ads4Dough or Neverblue.+ W* R6 S# V! C6 w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 y( \' z; ~1 r6 aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 H$ f: z0 d5 t& _5 i9 G- L+ E2 W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 _2 s2 V4 h0 `right from the start can really help you.% a: r& @5 ~/ ~* J0 e( I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% c- t3 {/ _ h! e9 ^# u% M, ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; Y G: z' F- h6 ^6 Jview, starting anywhere from .01 or .015.- A/ R5 |" `$ Q/ A9 a& M. f
In order to use this type of internet traffic, the affiliate can sign up with a number of different' [4 g; g( L$ A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 J' I7 c/ q5 hMediaTraffic, and AdOn Network.% a1 V& n9 [: S$ J4 F
Don't popups get blocked by pop blocker software?
! R) V* l9 W' m: r0 g2 J. ]' i$ Y3 Z9 iNo. Popups are served in a new browser window as if the visitor had opened the new window
3 u1 h1 @" I+ W2 h2 n6 n7 N' Ithemselves.7 P4 q7 C- j; Q
How many popups get served to the visitor?
* m. ~+ c M. @+ {The number of popups served varies depending on the PPV network. Some pop more frequently
# w5 {. a& y) h& `6 L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( q, K8 G0 }) N4 p J2 Sserving this kind of advertising, so they have to toe the line between keeping their software( z6 j7 j0 z8 X1 M$ f! M
downloaded and still making a profit.! {# X% E4 m/ `( R; z; X
Isn't this type of software bad? Why would anyone keep it on their computer?
& z' j- t7 H, t" N eNo, this type of software doesn't harm the user's computer.# M# G. S' A( E: o5 {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) B: `. c( d( p$ o! J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 |& u! u( l+ }, v
that they can continue to have access to the incentive.
) F# `' X6 W: F1 Q8 j4 F# f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, X( Y# x+ J+ F6 oHow to Get Accepted into a CPA Network
. C1 {) l1 s( j0 {! i/ F5 n0 a7 ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ t6 o. _* i' c; D
to start looking for networks is Offervault which lists offers and lets you compare payouts across Y, _. L; b( i7 x6 a- R6 g- w
different networks.
8 Z$ h2 U9 [" AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 i! g$ Q& V" ]8 x# m: v
application and be as specific as possible about your promotion methods. Usually some time after
) q9 n* u6 o. O! |* s6 f) Y* S$ [receiving your application, the company will call to interview you. The phone interview is a critical6 Z( {3 h7 g0 o, Z3 L4 p
part of the application process, and most networks will deny your application outright if they can't get, \. [) M \; \+ i
you on the phone.
! \ a: a( h: a% c2 q& aOften, the person who does your phone interview will actually become your affiliate manager after+ Q* e; T3 a* Y; _* ~: K# C- Q4 [
you get accepted, so it's a good time to put your best food forward.
8 y0 C2 s) w* Y( D: OYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 R. \' q* P: ~) _+ Athe phone, but trust me, this part is critical. Have answers in mind for the questions:* C; q+ N2 X3 w4 n% v1 E, i
What methods do you use to market offers?! F9 q; E9 ]- {( m% j. D
Do you already have a website you will be using?: C# @8 F" u h, V
How much is your advertising budget?
% x- r- U7 u3 N9 }8 |) e" {4 ^What other networks are you a member of?( e, Q$ O8 b& ^# F5 c- C9 z
Who are your affiliate managers at these networks?% y; X4 \5 i. d* p3 T( s1 K
Do you use social media (Facebook, twitter, etc.) to market offers?6 P' L" S" |; V( v
How much traffic can you drive?8 P9 @' U" x% W) [- Z! T7 ^
Do you have a personal recommendation from anyone who is already a member?
$ o* c" o2 ?) Q0 c% F! }2 y$ sOnce you provide satisfactory answers to these questions, the network will approve or deny your$ U. o" r$ M* U
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 T E7 @7 x9 p c+ V
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 \! s: l9 g4 y, O$ E6 l# C2 V
for the network can be helpful., o/ U& b H, s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# y) M8 z2 b D0 a4 ISummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ h7 b- l8 f3 J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- F# e, |. @3 G8 npeople can open a lot of doors as far as networks are concerned.
# |/ h* [# A4 f2 i4 t+ NAfter You Join a CPA Network
- f/ g7 d8 i/ q) _Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 b1 g" d3 z! J% Rand make an attempt to get to know them a little bit.- e$ |8 e. N/ r0 K" P* E
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 F& i& \6 |2 g( }( S9 uweight in gold. Start feeling them out from the start and try to get to know them. Once you get( c% Y$ l* `4 K( ?$ ?+ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 O& R- m1 e0 Z) J2 F% r0 f, ?4 U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 o% q' A6 y1 {/ e3 o3 S+ L ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# H: N3 _+ n' B( ?6 ~- C
email.. A# @! ]* m1 E
For more helpful info about dealing with affiliate managers, check out:
+ G* Y2 w* i- X( Z) H% Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 L9 s+ o* \' s( D0 chttp://www.mrgreen.am/affiliate- ... iate-managers-want/ c1 Q+ c6 `4 v# h9 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 t& G& \! A" l& e/ s1 }2 _. wSet Up Web Hosting7 ?. q. T" k- R% Z' n3 k, `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. D2 j1 w9 g/ U( Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 \0 h! P2 u: y* }, c, I+ u$ p2 _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# {( ?- c" ?! ~& R9 e% R
whoever else is on the same server as you.( }, [/ F: w& P5 v
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" G3 N( e0 M. O0 ?0 U8 e' e5 M
enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 w" ~: {* T5 u; X5 }seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 `* ^* @# j0 b2 OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- \& i8 W; j/ c6 G5 vhouse full of roommates (hosting customers).
# ]& ?# a# r8 r$ A: A6 {: }In shared hosting, this is like having roommates where everyone has no specific designated area inside
! t, R2 Y/ `- F1 fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will& G0 d" {) D1 ^7 A+ m2 S. h, W
fit.) i5 R8 P, ]/ T% B5 a8 _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ N4 ?" y/ M) T. ~6 n" J. ]5 Y4 hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ Z/ j- Q. S* E# itheir food. Everyone else's food in the house has less space to take advantage of.
8 h& v3 [! }. o- ?" P# M$ [If you have less server resources to take advantage of, your ability to serve popups will slow down. For) H3 c5 ~' e8 a# h( A0 h8 O
any type of hosting this is a bad thing, and especially while running PPV traffic.
; c; B5 g3 T, U$ [; d8 wIn the case of a virtual private server (VPS), everyone in the house has their own designated space6 J+ y8 n! v3 x, a8 m
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 ?0 t4 z; a: G- Q# F# dpartitioned, so that each customer can only use a specific amount of resources at any given time.
0 \( I7 p# q* q5 y ~" h mA dedicated server would be like having the whole fridge to yourself. All of the server's resources) r5 N) J1 S* a' Z9 n8 f( d
belong to you and no one else can use up those resources. This makes it possible to serve much more$ N" u- G) }2 q* ~! Q& R
traffic, faster.
7 ]* J3 u N8 v' L1 ~- gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 a5 u+ k, D6 ?5 M+ GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: g$ b. ^' ~* r$ ]here:+ s. A7 b+ n+ W& l4 @9 q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 P0 K# [: k3 W! k+ M- rVPS&highlight=hosting' P8 {2 e3 _4 J& f
Dedicated-Hosting-vs Shared-Hosting
% ~, Y' s* a4 i* L( rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. {- O% i' I5 ?; R# r
Hosting...Your-thoughts+ s* E- t% d# X3 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ L$ F0 o* s: s; ]0 ^* THosting Providers for PPV1 Y* j7 @3 J; I* z% [7 [- c/ C6 X* k
Beyond Hosting
) C0 D6 q- k: {http://beyondhosting.net/
4 N- A7 A2 X: WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 e, N# m* ~: t
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! `9 i; B9 m9 }8 o/ r
direct linking with PPV. Also, these guys provide great support.
1 y( ]. p6 W& MProsper202 Optimized Hosting
. p& o7 e! z1 s! y6 Mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/# o5 l2 G s2 B
CPVLab Optimized Hosting
2 Z1 L+ d3 Z4 shttp://beyondhosting.net/CPVLab-Hosting/ ~$ w) c( u+ I# Y4 H- p
Domain Names for PPV
4 S6 z- S6 J' }) }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 r' f0 {3 B- c) }1 U' F
where you're going to host your tracking software and your landing pages if you decide to make them.
$ u7 N! V+ X5 M' `* n4 I4 P# l; ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 m% w4 L! Q) U" L4 r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
r. u/ d+ f$ m6 W% J: Z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( r: a0 J7 Y2 F' D% ]8 ~+ l# S' Sterm or build a whole website. B# D6 w4 @" ]* X; N3 i' ]1 d
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 V* ]- ~9 T* V1 btracking software on your domain. This is really important, because it is necessary to track your; e( B" c2 @, [* y
conversions down to keyword level so that you can optimize your campaigns. Without proper
) e. s8 ~! s1 rtracking, it is impossible to know what is working and what isn't.! G; _; w5 }7 k. I# U* k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ p. P% ]8 \0 f* @& h0 o( E
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! R& r0 L+ b; c2 W6 iProsper202
7 L' i ?% ~4 g$ [http://prosper.tracking202.com/apps/
/ F2 ~" O8 v# S+ K1 W- u6 k5 vCPV Lab
+ C* Y! @, c$ R; b8 Q" x! Ahttp://cpvlab.com/. W" d/ u+ X, I/ L8 X
CPVLab Help Videos
! q/ L: `6 p4 Y6 S% p* n0 `http://ppvlab.com/oweiw/oiurw/vdm.htm
7 k0 Q6 u/ {" K, ~9 d0 lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: s3 m. E1 j6 \- |7 _industry standard.
0 g' w! y2 y. G0 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 `/ ~- O, P$ Y" |. d, b1 ~0 q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( d6 s2 M+ t, y' D6 U
good support if you have problems with your installation." J9 S3 C) z5 q( U. b3 i
Tracking 202
5 }$ k; [& i7 u: ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your" Y" O& k% S ~- J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, u: l9 k( m; A" _- J5 N
area.4 C2 i+ U+ J7 j' I8 P
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 J* B$ n5 l5 t& Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
_. X* M/ v/ Ointerface, and their hosting.2 P+ B X+ X+ Q1 _8 v, ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
* D) a" Z) t* tand targets which you are bidding on. Leaving this up to chance in order to save money could
3 U, Q. c$ d* T! l/ ^5 M$ qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% U+ k' \9 Q( o& B; w6 [$ V8 X6 t0 gwere using.6 b. F, V! x8 D3 p2 i0 K
Choose An Offer( ]! H$ T( n0 O0 X/ h) f3 G
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 \- |# s/ {- @* b
Lesson on Offer Selection- o/ G' }. ?$ h5 o7 a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; J2 b8 t1 ]9 Y7 [! k6 Z) V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# x0 Q' ?* E5 E- M8 E p1 }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# r$ H) z) D$ b$ JLeadImpact as the traffic source.
4 N- g, o& {% R9 ^/ O3 a1 ANow the best way to learn how to put all of this together is to just get started. For some variation in e! ] C" [+ Z/ ^5 m+ n
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 w. N# E- P) N, W1 Q! c. v# g
campaign.
( x H3 |9 X- o& v: ^$ C& l. q4 ~When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* K: A) {5 H. a l" `: S* s
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; f n, D, P0 O( u, a+ w9 l6 m: x
that all traffic is accepted.
, t1 h, c; _2 [; F* T7 TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 u& f* l( x. {6 G/ `4 oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 O) x1 F$ V: t- l, @/ D) Y
get creatives like banners or images specifically for the offer.
( f7 w6 s, ~& y- A; k, c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; c: a3 f- f) L3 ?8 _1 vBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 J2 W1 w& c; T( E6 C0 X
track my keywords. Without doing this, it isn't possible to see what's converting. |& L4 v4 e) u6 u; q0 S: i% M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- r5 v8 H: s5 v0 s1 k" `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 G+ Q _2 H* J+ b' i. L" BIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 `; S& O* F# D5 Y% nbottom of the page:: N9 ?& ]0 `* z! p2 @" h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.8 Z, E6 C( a/ x
Click on the offer → pixels → Add a new pixel and this comes up:' ]: s9 J: ]/ m! F3 Y/ Y; w9 x
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 F( B; J1 B4 v* ?2 X
from your software into the box that says 'Enter URL of image to load'.
4 i7 s. v/ I; c+ r. q% G2 ?4 EOnce you do this, it should look like this:6 c" S3 l8 C0 N# H7 X- @8 | E3 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ F9 S- F& A# ~8 P+ TClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- C |" m `* w9 B$ t& O3 {! I. s
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ a X" I! Z( w
Prosper or CPVLab.9 m" D. h' o# ^; H$ A% d8 L
( f7 [. W. Q8 {* ^ |
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发表于 2012-12-27 18:47:17
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