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PPV GUIDE [PPV新手入门][28页]3 z. b/ d8 c! {! v- O. l
详细的请下载电子书！
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Newbie Guide
, U6 b$ l4 O1 [PPVPlaybook.com+ z9 d/ e% h# |) ^' X& T4 q: n/ `. w
Tracy Shaffer
* O* R. c( m: ]$ Z5 L$ x; CDavid Ford0 Z* `% j7 X1 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; \6 b/ I. L& T* c; p" L/ b- x4 v& [Getting Your Mind Right to Start Affiliate Marketing
8 N1 p3 @, L: @1 mThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 g# ?& M4 |1 N( R9 z# g+ p: aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 D7 A' U8 N5 [you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 B5 s4 K' z, B7 k% \, [" K! zwith any success, these claims are laughable and far from the truth.
& z! D9 w) k, I' \) yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ f9 q- B+ |4 o2 @. T8 Z" S! Aflow management. The main benefits are the low barrier to entry compared to other businesses, and/ y2 y6 z6 w# b* q0 Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low d1 Y* I" s! P3 ?
overhead.4 A& n/ _0 B6 [( }$ H1 X
The winners in this business are the ones with persistence when nothing works, who know there's& N; {# T$ |+ b% s0 l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! \* }' ~ D" F7 VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" {5 E9 C5 B& p9 _1 M- M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 n* P, l& k9 W; W4 q2 LMost of these things happen suddenly and without warning, and they all contribute to the amazing
$ c2 ~; W( l, Ylearning experience available to anyone with a few hundred bucks and the ability to open an* E. i: D/ B! _+ G/ i, Z
advertising account.
7 M' ?) M+ _; G7 m: |* WYour competitors are willing to work at this around the clock. This isn't a push button, instant business0 W! @; X$ r7 c! _$ p# T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- D- {7 E/ V# K7 K$ Mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ {# m- |9 E5 d. vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 G6 p5 P0 z z; F7 B0 h; CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 c- q: _( X* F8 c
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' @6 \% |% M' x- j D" rstarted building.$ M7 M* W2 P! ]8 `+ {! R' v+ z
Things you need to get started:/ v9 G! R0 R8 ?! V8 c) \. Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 x) k0 E; T( F+ {0 K8 C
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 n& N* \( W: E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( s/ x$ G+ N( `5 Z" Y3 i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: b7 Y0 _+ E, ^6 L' r9 b6 BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic% ?( X; S1 V" ]8 `% Y% ]
with PPV.. R6 J+ g. j8 R0 \3 w0 M
Basic Getting Started Definitions
: c- u7 I M6 `6 jAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 T" Y: v; y( Kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; f" V% f$ B& o9 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" S. d/ J% s( h/ Z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' [# [; v4 y v. E7 o- z. C' bCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 j, E0 \2 {9 P4 Ureceives a commission on that product. An example would be the Amazon.com Associates program,$ ^" Q# ^5 i7 Q' t
Comission Junction or Clickbank.: |3 F$ h$ s" S/ A; b
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 }/ X' d/ z: g; G& }# C8 Man action like filling out a form, submitting their email address, signing up for a service or sometimes* M2 L' m3 [6 a0 z9 `' Q
buying a product. An example would be Ads4Dough or Neverblue.
?: Y7 G W4 d1 YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# T! g/ [7 W" r& s
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 J( P) Q7 p" I4 l- |, _( k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& X" `. e6 v9 n9 e5 X2 v
right from the start can really help you.
! y6 E( c8 k1 _, i9 PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 M) f% s; L$ k* V. A- W5 u" M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# @! q# y* p9 a- C* L' Nview, starting anywhere from .01 or .015." z/ ?! q8 a3 d: ~6 ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! E2 J3 ? ?0 f$ h# }4 w# rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ M x* w5 H, b6 P1 Z9 b% kMediaTraffic, and AdOn Network.& J+ E9 m4 w% T- F( w' R' l' B3 l
Don't popups get blocked by pop blocker software?: v- g0 y7 y" X
No. Popups are served in a new browser window as if the visitor had opened the new window
9 p/ v, J7 a* G& L' H( a* @9 `themselves.
) x& B B! o+ [* k' YHow many popups get served to the visitor?
9 j6 J' g _1 x3 r& t6 `$ Y. lThe number of popups served varies depending on the PPV network. Some pop more frequently
- A r% a" S* ~# ^; o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 S3 I% R6 k6 @1 X: cserving this kind of advertising, so they have to toe the line between keeping their software
' \! c7 P* s" I' P8 p$ Kdownloaded and still making a profit.
+ c0 |5 f5 O$ H, A' xIsn't this type of software bad? Why would anyone keep it on their computer?
. ?2 t% D) C4 ~: e; NNo, this type of software doesn't harm the user's computer.
1 T3 C8 v0 u$ {! t! BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 W, m' r7 t' M- y# m) \9 B
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! k3 D4 [( b4 `1 T
that they can continue to have access to the incentive.! d8 u, V9 k. j D; |7 t7 i+ L+ _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 V% |8 _/ Q$ x* n
How to Get Accepted into a CPA Network- v3 T+ D6 K, ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" J* |" c' f% t5 M9 ]' ]to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 Z* `% P. W+ ]" q3 z8 ^$ ddifferent networks., s6 \6 `: p5 F1 E% B- |* y* B
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( ^- G6 L$ Q( r# v
application and be as specific as possible about your promotion methods. Usually some time after2 J5 s) v4 O! o' z+ v! y2 c; j; L1 d
receiving your application, the company will call to interview you. The phone interview is a critical
- R; y1 s% w* P% f& I( I6 b+ cpart of the application process, and most networks will deny your application outright if they can't get
9 C L+ S- G3 e9 {* `$ Fyou on the phone.
% d7 f3 \. L4 }- N/ yOften, the person who does your phone interview will actually become your affiliate manager after" Z0 L$ ?) s& B
you get accepted, so it's a good time to put your best food forward.8 v4 L, G; s9 D3 p4 J+ F, s1 O! }
You might not relish at the idea of someone grilling you about your internet marketing methods over! L1 \4 v7 W6 S+ T0 a; j
the phone, but trust me, this part is critical. Have answers in mind for the questions:6 }" H# y/ A# E5 t# C4 y8 A
What methods do you use to market offers?
$ z& r; W( w, \5 t) L7 J \Do you already have a website you will be using?9 t) l9 X* T/ W1 p
How much is your advertising budget?
' s' L8 G2 _! TWhat other networks are you a member of?
n& e" r6 O7 }. I. G& eWho are your affiliate managers at these networks?% \) _+ q/ O5 D. J" o
Do you use social media (Facebook, twitter, etc.) to market offers?
/ g1 T5 r7 ?* W, G5 j5 \How much traffic can you drive?% H: T& O D. _& m3 M
Do you have a personal recommendation from anyone who is already a member?* p0 S1 r3 }- ~$ j8 s. g& a8 |
Once you provide satisfactory answers to these questions, the network will approve or deny your0 B. k+ V( g5 v* K
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 R' f R5 S: O0 [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, |# t5 P- w- E, Ofor the network can be helpful.# w/ K! e, M8 e2 Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ {2 `+ Q% X/ j8 L2 M J D( l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 @2 J% y( E" E7 w. v3 uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) ^$ y, l) b" \' L9 d# [$ C& Ypeople can open a lot of doors as far as networks are concerned.; W9 w# [. c5 K9 O
After You Join a CPA Network: z t; U$ ^6 E$ X: ], u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 B2 R* \+ H5 nand make an attempt to get to know them a little bit.
* m3 }* C1 U9 [) h- _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& f) g4 _, `* J3 r, E: m1 F7 W; Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 V0 @- h. s/ S- {9 |3 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% t q7 u% f+ U, j, }2 P8 T0 u0 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 ]5 Z9 z& N4 r+ @ F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 p8 h, {; d' c) @email.
3 C, Y( _( e/ B% m) U3 b6 BFor more helpful info about dealing with affiliate managers, check out: L( D" f# d0 \+ T% C
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ K! d, ~$ `9 J( M, X. N5 I. D" _; U
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ J. _( F) i" x# K, x% i+ M8 D/ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 @( h* E `8 V' H0 ^/ L9 `" j# l
Set Up Web Hosting4 W! V- R5 E6 Z# @# p3 ^# B% X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) j8 h8 d, {! i5 tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, r! S" b. \( o( B* _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. o7 Y" T x6 w8 h9 p- j" u
whoever else is on the same server as you.
/ [) L6 i& V2 G( f# z6 ]$ t @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 K/ R, K$ j6 r( a. R+ fenough that the visitor can't close the window before your pop up is even shown. You have about 3
! B$ T3 u4 D) @( Gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* M( J! C6 X# P# \7 E; V W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: s7 D3 w! x# Ghouse full of roommates (hosting customers).4 T* V! ? u" b4 ^1 J( R' Z
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 r" d# w5 f8 y; u- O! c7 U9 Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 f" c8 J9 Z" c$ V/ Z [fit.: w# d3 Q- e: o% Q9 ^
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" G" _) y5 r8 N" h4 r N3 F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 v8 G# B2 o& X1 I- m
their food. Everyone else's food in the house has less space to take advantage of.0 ^$ E& p, N- t. {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ B" i: u4 J3 E, s. X& |7 O% B6 \/ x
any type of hosting this is a bad thing, and especially while running PPV traffic.9 {) U3 s6 p* B+ ?+ [
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 w/ l, n+ G$ b% J6 X8 j9 e9 H' kinside the fridge to put their food, and other roommates can't come into that space. The server is
7 `* E2 {* j9 S( Y& L: ^% @2 qpartitioned, so that each customer can only use a specific amount of resources at any given time.5 W1 G: t$ @' z0 q& w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 s7 m1 g/ |- q6 g! R
belong to you and no one else can use up those resources. This makes it possible to serve much more
" g4 {1 U: n5 f9 dtraffic, faster.4 m# P5 h/ E# m# J- m) k1 z1 ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 I% F0 o" Z# ^7 C" X. N! ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' G$ B4 U! ^; r; V0 J6 O- Where:
1 k& v1 X! m; ?# Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: Z, v1 m# A& ^% V' p9 TVPS&highlight=hosting$ v2 A6 L; i, s
Dedicated-Hosting-vs Shared-Hosting h1 L1 {. {: D' _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 n& ]7 {5 A/ z" A% F* M/ c4 b
Hosting...Your-thoughts
: A) G8 \) H9 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( P# X* b3 I2 h, T- b9 q
Hosting Providers for PPV! T) q z- E+ N% o+ _
Beyond Hosting/ y2 v, d$ A8 J3 n& f
http://beyondhosting.net/* {) _& H" B. W0 Q6 {/ z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" }. T1 x E' kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& z5 c; X" C t5 S8 Q
direct linking with PPV. Also, these guys provide great support." H/ }! f2 b, f4 q
Prosper202 Optimized Hosting
1 ~" J8 K* U, l/ A3 k, C; Whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, s3 B- P0 H, |# \3 s
CPVLab Optimized Hosting
' Q6 |* Q% T, f! ~* u# G' uhttp://beyondhosting.net/CPVLab-Hosting/
6 H* ~5 q3 {: g" O4 hDomain Names for PPV: I8 [3 U6 e5 i: g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% E) G5 s' U9 r8 a. s5 v q
where you're going to host your tracking software and your landing pages if you decide to make them.4 t' V7 `3 k' i9 @& v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 x: i1 }$ e* @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) K' W3 w- H' o3 B$ C.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 x$ K2 D& ?. f: k" D, d8 Y
term or build a whole website.
0 M# o- V9 T$ z* cAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' U, j$ @' j3 }tracking software on your domain. This is really important, because it is necessary to track your
, U( `- o( B1 Y2 R, ?conversions down to keyword level so that you can optimize your campaigns. Without proper7 J! f( u3 Z; e$ t* B9 d
tracking, it is impossible to know what is working and what isn't.) _' M- g8 N+ A: @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( E! D- l* @( |& y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. |4 s$ ]* {3 O/ P; [! Z5 l
Prosper202! {5 q0 B2 ^$ C0 Y1 y
http://prosper.tracking202.com/apps/" R( { N" g3 M3 d
CPV Lab, O. [2 y. s& k3 @! f; }4 d% n
http://cpvlab.com/
. x( F# u3 r5 FCPVLab Help Videos" R. a5 a1 y) Z
http://ppvlab.com/oweiw/oiurw/vdm.htm: V# s8 }1 R( I6 X+ J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 n. S" B- [! s7 h a# Y" J( Y7 y
industry standard.& _) e8 _( J1 t7 B: z; a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ d9 H: X7 K6 H5 S1 i
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 f% b, j' J4 s+ _2 ?good support if you have problems with your installation.3 x: n3 X0 \: G- ~
Tracking 202
5 G( {% L, ]! F _( ]3 XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ h3 H d; y( t9 p+ }9 G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: u9 J! _9 S" _ C; Y
area.
. }6 E3 C1 F- TIf you choose this option, keep in mind that your tracking software, one of the most important parts of
9 U- I/ R+ [2 c) hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 }8 g! V) W3 L9 w! Rinterface, and their hosting.
0 k9 J1 U" t% J4 Y" m$ NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( o& `" h- U6 h
and targets which you are bidding on. Leaving this up to chance in order to save money could' F! T/ _" `0 F% b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" B* b m; l8 g1 b- Jwere using.
]9 B; O. n! L5 _0 LChoose An Offer
2 P% ?& O3 A2 q7 S3 i- {3 oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., }9 U# p4 [9 I& R! t
Lesson on Offer Selection* z9 J3 D3 Q" ?: i" a; ^9 w
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# o3 Q6 ?5 }8 t& O$ f
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* z- U l7 d2 M' \, K* E$ KTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, g0 v$ N/ Q8 c3 Z/ gLeadImpact as the traffic source.- h$ [- [2 ^- j, B3 u, B+ g
Now the best way to learn how to put all of this together is to just get started. For some variation in
- Y8 o# T! e) j0 t% c8 ^8 U" \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( p1 A1 y$ P. k4 s, X8 xcampaign.
2 }9 n- m* K. s4 @: t* T5 @2 bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ o: O! m1 G6 i& m S5 ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* r. ]0 h0 b# ]* H5 [+ \ N1 P ]5 hthat all traffic is accepted.1 P* D2 l/ m7 V* {9 S# f/ _' s, W
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 @. |. {- A* p" L8 ?+ q! W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" w) ]# r3 t5 h* o4 e# w
get creatives like banners or images specifically for the offer./ |0 T% G6 A$ M" ]0 x! D; x& e# t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 u2 X: S' R! |1 ~ TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 J! }$ b; V: ]4 X
track my keywords. Without doing this, it isn't possible to see what's converting.- \; e# o+ F& A) |4 S0 t# r# ^ j) Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" y, z) B$ E& v3 _+ Z9 ], z" `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# w* E" O3 L4 K8 T; a8 J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 j! q0 ]0 e3 q7 [$ fbottom of the page:( G3 t" k c% D1 _8 g- q' J C. B
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 E( g- x5 C: y
Click on the offer → pixels → Add a new pixel and this comes up:7 o5 u+ d( d4 ?" y5 d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' n8 f' j9 x; e, }& U6 C7 bfrom your software into the box that says 'Enter URL of image to load'.
$ W& \! Y- N H* Q2 b# y6 z$ {8 [Once you do this, it should look like this: R: Z$ C, a$ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( ~" J" O. V5 s/ zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 n4 Y- Y W( r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ U k m1 [$ d. D* v
Prosper or CPVLab.8 F9 [0 F" A% _( Q
8 q6 j* t3 q; i4 U2 h; K1 a |
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