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PPV GUIDE [PPV新手入门][28页]7 @+ G' b2 Y! G
详细的请下载电子书！1 U0 v3 q( U; F- ^8 a) B
) M, q- O/ \0 ]* S' E/ K+ Y5 f' y: w) @, j, p# {
Newbie Guide
) B# @2 k0 N& ^* G6 j2 d0 T& KPPVPlaybook.com% c9 {+ f7 a* y9 w) Y9 ~5 T! ?! M
Tracy Shaffer7 u- l& K' i. [7 P8 R* q
David Ford
# X0 A7 c, h% R7 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 J4 O+ L; ?0 fGetting Your Mind Right to Start Affiliate Marketing
- _7 ^7 L% ~) i4 C, ]* I4 ZThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 {7 `) {' c0 [7 g0 uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& A. _) D+ T/ ?( M/ s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% J' O7 P) L3 m1 zwith any success, these claims are laughable and far from the truth.9 a1 R; V- [, \) J! `- S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* K, M7 q s1 O, `! y
flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ n9 G: @& J; I; Kthe ability for a marketer to be a one person shop and make an incredible amount of money with low
% i. o* S* h* ] _- Uoverhead.
r, G8 H9 o) y5 p. k4 xThe winners in this business are the ones with persistence when nothing works, who know there's% g6 p' W1 w3 S4 F* @) ~. N% S
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. a8 {! j/ R$ l+ v5 N |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% F x9 x/ e3 e/ E7 }" n" xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 X. U+ F1 I0 ]: K, HMost of these things happen suddenly and without warning, and they all contribute to the amazing" R# V6 V3 p, z
learning experience available to anyone with a few hundred bucks and the ability to open an! N, ~- W/ b/ K6 S2 b
advertising account.
. \+ N/ K8 L) I3 y [Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! i0 @, p. T% V" \6 e+ zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ z. `: z- v0 H) ^& [! X. m. i4 c) b( Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,( w- [ Z+ w: U9 k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: n; x9 N9 K( W8 P; NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 z5 C/ v7 j5 W1 g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( F( l1 x8 K B& Z+ A
started building.
4 s+ u( N- }1 k& @4 Q) aThings you need to get started: U o; e: ^( Z& N7 { l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ ~5 I6 v7 h4 }, h3 U0 f3 G% U
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), ~) ]& X5 c1 M7 I) y# r& c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 \9 Q( C# n; F4 z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 p4 X" k' `* ~" fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 f5 _9 P( G; Iwith PPV.
$ {, [+ K0 S# |3 J& K2 a0 d3 dBasic Getting Started Definitions
, `3 R4 Z# r( U7 j# l% c' FAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% _% u* g* Q. h3 e
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ q& }' X3 `+ _- N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 p, P/ t9 V0 F7 x! g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# F9 C, i. {+ F2 K$ Y$ RCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! Z' u# ?; Z1 i7 w# j* Z, S: W
receives a commission on that product. An example would be the Amazon.com Associates program,3 x; b. Y, v) v! v2 \+ B$ {
Comission Junction or Clickbank.0 i9 g$ b: {- D( r0 M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& }# y2 P3 n9 `; z" i4 d2 Ian action like filling out a form, submitting their email address, signing up for a service or sometimes6 m7 t( O% z c9 `9 G
buying a product. An example would be Ads4Dough or Neverblue.
; n. d. ]5 X* i# Y: LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: @8 J- r1 H( H' D6 Y0 [. p
account, getting the affiliate approved for offers, bumping payouts and just about everything else
h' w. T- D2 r/ B) L$ w9 j! Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, v( u% J! K9 k8 M
right from the start can really help you.6 e9 f: d/ a# g2 {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 g) U9 C1 |9 ~& K, z- N
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 v2 W0 c n4 S# o$ iview, starting anywhere from .01 or .015.% k. ], h+ m" J7 N* U' P r
In order to use this type of internet traffic, the affiliate can sign up with a number of different# F6 s& p* C5 g2 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% `; N* i3 y. d
MediaTraffic, and AdOn Network.
( \/ c* L0 L0 A+ q2 {9 HDon't popups get blocked by pop blocker software?
2 H. Y X; c5 d; N3 YNo. Popups are served in a new browser window as if the visitor had opened the new window& `1 c/ z( G* i# G' h0 j
themselves.
* y" |9 |1 c0 L+ {7 p1 m5 ^How many popups get served to the visitor?
7 M1 i; E8 d7 k' yThe number of popups served varies depending on the PPV network. Some pop more frequently
' U' n" m; ~# B5 v, c" O' z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by e& ^$ Q: o# D( {; c
serving this kind of advertising, so they have to toe the line between keeping their software( y3 u4 F3 ]& P+ K
downloaded and still making a profit.4 A% @& [: T' l4 r! U
Isn't this type of software bad? Why would anyone keep it on their computer?
8 z2 j+ B, A- |# m" W6 vNo, this type of software doesn't harm the user's computer. `( ]% s, R; D! V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 M' @ o3 f& |/ w; R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 a% m' a. n6 w' Y+ }that they can continue to have access to the incentive.$ g8 a& t/ o& r D: D1 F# m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 v0 @; |) I4 W% c2 W8 E+ zHow to Get Accepted into a CPA Network
. {: l7 g0 Q1 X2 w3 C' VIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ C- s8 k$ Z/ P7 O# q% E. Ito start looking for networks is Offervault which lists offers and lets you compare payouts across" H# R; l# S2 n$ [* Z
different networks.
1 X; Z9 b. |3 G; m+ e- M' o$ _Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: s0 Y4 M- N/ oapplication and be as specific as possible about your promotion methods. Usually some time after
4 Q1 i: b& O$ J) freceiving your application, the company will call to interview you. The phone interview is a critical2 J: ?, C( {/ S7 w, u+ g* ^- j- e% A
part of the application process, and most networks will deny your application outright if they can't get
' O* [. R4 s3 Ryou on the phone.
0 e2 Z1 g: \6 ]; O6 W4 B0 l1 C; J, eOften, the person who does your phone interview will actually become your affiliate manager after* n: G5 Y- x" Q1 r8 x8 V8 ~& T$ a
you get accepted, so it's a good time to put your best food forward.+ U& i2 K# C. [ J$ G
You might not relish at the idea of someone grilling you about your internet marketing methods over& C3 o. A1 ]" i' F
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- j3 x7 p6 @: ^1 KWhat methods do you use to market offers?6 f. R7 `# S, L* g& M0 |' q
Do you already have a website you will be using?3 k7 M! u) {/ {
How much is your advertising budget?
7 `/ T c4 V; g* d7 M9 G {# q5 N0 C R8 GWhat other networks are you a member of?
0 b+ K. D5 R) x; v6 `& PWho are your affiliate managers at these networks?: E8 i& J* z4 ~" n5 x8 q, ]
Do you use social media (Facebook, twitter, etc.) to market offers?$ D$ m$ G# V c3 Y5 L. ^/ C3 P5 @
How much traffic can you drive?: r7 a$ K, q0 _; i/ d7 ^. y
Do you have a personal recommendation from anyone who is already a member?
. F* M" z5 O7 J& n1 Q" E8 b# aOnce you provide satisfactory answers to these questions, the network will approve or deny your
: Z9 ~% F1 F" E, B h5 r3 Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
0 Q5 a% y2 |) N* U* o% s; xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate, @' E b& I) y( M
for the network can be helpful.
" x! s/ Y5 q9 g, g7 |" E1 TTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 v" M$ `4 \2 L; a6 ZSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* d3 x: _3 G; T o% y( [" Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 h; f" H& f- G) X: f
people can open a lot of doors as far as networks are concerned.
b( a* W1 V4 M) d$ R$ xAfter You Join a CPA Network
5 o) U# F# O7 U5 m9 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; q; h7 B8 m5 Q, w- zand make an attempt to get to know them a little bit., _$ _. ^- D# ~9 F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( @ O2 r* x; P! `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 `# u- E. Q' k* T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 y2 x8 I( n% j# E. c) Q# l
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 @7 q9 h/ G9 T4 n. t# W/ r, f9 Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 o8 D0 n' ? h( ~" K
email.
4 W% Q/ d ~0 Z5 P) q8 F. d F# eFor more helpful info about dealing with affiliate managers, check out:" A9 t( }; }: b9 n1 G. J# B
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) R J$ {% @% C1 P5 R( y. {
http://www.mrgreen.am/affiliate- ... iate-managers-want/. ?& z! [" M1 Z" m/ x7 r: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ @2 ?7 M/ D- _; hSet Up Web Hosting; ]: `# W- J' c0 g0 o" r" @
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. K) M7 y2 K: R$ [* g% wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* H/ e0 X; E: w7 T- \' uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- w: Q) l, |5 H7 \
whoever else is on the same server as you.
) g7 B7 {6 Y+ ~6 z% BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 B2 e; `3 Y" {: venough that the visitor can't close the window before your pop up is even shown. You have about 3
# e; G; d4 h- V0 t$ A4 y2 M u# Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ M% E" U& l# |9 c% i% ^+ g
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) E4 p' ?2 u# O! n Fhouse full of roommates (hosting customers).7 m: f8 r9 Q7 r2 ^! N
In shared hosting, this is like having roommates where everyone has no specific designated area inside! I+ F& a8 R; u" a1 K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: y. d5 y; E/ p& ^6 pfit." s) v( D7 q e
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 F' r% R% [( e% \% K( |) P6 |the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 e* l4 L8 s/ K
their food. Everyone else's food in the house has less space to take advantage of.9 }% U$ I- o. \) e; L0 r) f' F) y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; j1 k) |1 w; P1 `+ gany type of hosting this is a bad thing, and especially while running PPV traffic.
/ P- S1 n' N- @. Y6 t8 X, J) Y% a5 z- [4 EIn the case of a virtual private server (VPS), everyone in the house has their own designated space
7 C2 g' ]( J; O0 J& S0 o4 Ginside the fridge to put their food, and other roommates can't come into that space. The server is' }3 {3 k3 d) S& s3 e( Q
partitioned, so that each customer can only use a specific amount of resources at any given time.
' n; F7 Z6 X R9 gA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 z- z( C/ x+ i- v* `' r4 _; E1 ~belong to you and no one else can use up those resources. This makes it possible to serve much more+ z9 v6 Y- q& j: F
traffic, faster.
* L) g i' Y' C1 e4 wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
o) j5 n" t! x1 M$ JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ J' s' d$ ~6 p% d4 Y( z; vhere:+ C L6 f8 W$ J
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) @! p: E5 `2 I# q5 m, y9 J4 S
VPS&highlight=hosting$ [; c# e9 A. C. U$ i, m& y( G
Dedicated-Hosting-vs Shared-Hosting
) B- L6 x7 L6 l9 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 d0 C) i1 g# G% [! V" e0 eHosting...Your-thoughts
; _" O& ~6 ~3 a; ?& W, m+ B" T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# L4 U6 q3 f) [7 DHosting Providers for PPV
+ p I5 K5 v n+ }: S: oBeyond Hosting
* c2 M; z* ~$ {& ]& J1 Shttp://beyondhosting.net/
9 Y, t# J0 i9 d; |7 _* ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 |' X$ g5 j2 |8 a) J$ X. `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' f) b3 ]3 D! Edirect linking with PPV. Also, these guys provide great support.( a, M6 \' _. j! N I5 q( L
Prosper202 Optimized Hosting S9 k' k5 B/ Z. L( S+ f5 j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ D) |7 P0 N! aCPVLab Optimized Hosting5 m M3 L- h0 O. N9 F5 H9 @8 E
http://beyondhosting.net/CPVLab-Hosting/
5 e& j% |5 j$ D1 m1 PDomain Names for PPV
2 X2 \3 w9 }* [, i- pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& Z2 [# c4 }# C9 Y
where you're going to host your tracking software and your landing pages if you decide to make them.9 y3 T1 h, |. }/ H* v, U4 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; N1 n9 N+ t6 ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: \9 |8 O7 u: M* `1 k; p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 n) r# E9 Q' L$ s% _
term or build a whole website. n1 |- X8 K& j5 q, ]+ Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ Y7 `% j" d+ G6 a( mtracking software on your domain. This is really important, because it is necessary to track your
0 J7 I# F5 {1 F" |3 V, ~- dconversions down to keyword level so that you can optimize your campaigns. Without proper) x6 |4 G, s; V* V5 A' Q
tracking, it is impossible to know what is working and what isn't." r* f; c/ l9 v% O9 Q' G7 [4 U: O1 I& ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 G7 j, o6 Y- U" h, s* n
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." t x' D: B, [6 | @1 @- c& O
Prosper202 g- w/ ?" V9 `2 G+ s& Q
http://prosper.tracking202.com/apps/
. @. o- D! v& n8 u4 `, |. @) M4 w' kCPV Lab
! G5 a/ G* G. j8 \/ ?' Q5 Phttp://cpvlab.com/0 e# S" y0 ]' K" @. I5 }7 P
CPVLab Help Videos
- }! G- [' }# c( G0 T( O4 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm
* V1 ]# X7 c7 ^( e8 `. ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 U; S! d. U) E6 |" p* Findustry standard.
/ R8 L' h$ o" B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% n! s0 z1 n$ J) w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- ^& F6 ^/ W6 G/ _" igood support if you have problems with your installation.
% H+ I& ?! o1 r1 GTracking 202. a' { c- j! e$ l0 x5 T" }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
J$ O k- O2 Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 w: ^3 q$ ~5 `: ?8 D; J
area.3 x& O: M( t. G! V' f* [* Q3 Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of2 ? \+ X5 u. ~. q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! e0 |7 o3 r( y' M) f$ l% E+ K' kinterface, and their hosting.
3 F( ~" z2 C9 v* rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords# S4 ~5 o* K/ g" e; _" j/ w4 v
and targets which you are bidding on. Leaving this up to chance in order to save money could7 F q& L2 x R7 J5 s1 ~; w4 Y" h6 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 q: [+ M b- A4 L2 o# L
were using.
, s2 b; J. r7 Y* M- yChoose An Offer5 l. j6 t5 T, }$ q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# B$ E4 S1 T: `& B- g. _3 z
Lesson on Offer Selection/ \1 n* ]7 a! z5 R
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 k8 Q3 I* E, ]* ]7 K5 g! E) a- zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." \4 @* G( q: v- Z" D% l# H
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
I; r* s* L& g/ V) `2 D! ZLeadImpact as the traffic source.
+ J7 N" t8 D# f* Z4 O, v7 \4 XNow the best way to learn how to put all of this together is to just get started. For some variation in( j2 p9 ~- w( ^& X% Q! b
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 \; O4 l1 ~% N: A3 k! m7 G
campaign.
8 M3 p6 e% Z& b% eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 f5 q4 m8 r2 t: X0 W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ d9 C7 ?9 I, ]% r! G( ^that all traffic is accepted.( U, R3 I8 X! w5 V0 n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ F- M7 _9 d' [4 l* ]) b
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
F( f0 w T- Iget creatives like banners or images specifically for the offer.
7 i# ?/ J% |! X8 \' A; T% p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( X, D- ]* ]8 z% h5 k& Z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: e* R1 Y3 m! E8 f1 Y* E9 g. ?track my keywords. Without doing this, it isn't possible to see what's converting.8 e$ A9 B. ?/ B0 f# r+ _, C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: H4 ~1 u. H- K, ?7 e9 b3 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 f& a$ Z2 _+ K1 l: |& k- B% A5 r" l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 f/ j0 A# I6 X. i! `: ~0 u' ?bottom of the page:
8 G; D% p5 O% e9 q& Y c9 n7 G0 k6 KNext, I have to cut and paste this pixel into my offer at Ads4Dough.' f5 f4 ^0 p4 m
Click on the offer → pixels → Add a new pixel and this comes up:
+ ?" U0 S) k& e. s$ y/ |9 h' w' tMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ \3 n. i: t- l( B
from your software into the box that says 'Enter URL of image to load'.
0 S: Y3 L# a. C% x- k) KOnce you do this, it should look like this:
P1 r# Y1 A; m7 C$ p/ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, \0 f% } E( `4 F3 h8 b
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% H9 }0 J& w d4 w: \" j' b2 k6 [2 CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( W; @3 \5 C0 N' @
Prosper or CPVLab.5 {3 S4 v; z& |, P8 O1 I# N* \
/ h0 \! T$ u, v: J3 t- _! X& T
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发表于 2012-12-27 18:47:17
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