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PPV GUIDE [PPV新手入门][28页]7 l9 r4 H' c* s' g
详细的请下载电子书！4 N9 _/ @0 C0 V1 w' I2 a
! z! e2 Q0 g$ V2 r. U& ?
" B T7 L3 T7 ONewbie Guide) ]$ V- I- I1 y6 c+ h7 h" Q
PPVPlaybook.com
1 c1 ?- j0 o9 J) r! \) w) x8 GTracy Shaffer
' R& H7 X5 |" O1 t" H: m5 r/ GDavid Ford
! R# e R8 `6 s& ?4 v& x* q c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: ?% s2 ?2 c$ K7 Q7 W* A; N6 [Getting Your Mind Right to Start Affiliate Marketing
% J0 z, t, b; k, ], z2 `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- l* c# O+ a1 N! r& m! K* p9 F% d H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# W5 U v' j; S3 W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& J/ i% @! Z+ u' w6 s
with any success, these claims are laughable and far from the truth.
1 m& K2 Z, `5 Q3 cAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 S. q2 b9 D6 C- Z6 }+ `. vflow management. The main benefits are the low barrier to entry compared to other businesses, and
, f7 o+ h; ~9 y/ L/ hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
v4 S$ `, z& k; B- I7 ~& K' c7 {+ koverhead.3 H7 w8 j9 _" {3 }
The winners in this business are the ones with persistence when nothing works, who know there's8 \" e( F( u B# M2 b: }3 u. ^
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ P* |4 d$ m5 c6 P7 M2 K7 pThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ h- u: A" q. f5 f' ~* H+ R+ }0 n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ K& T( [$ J/ o7 ^, lMost of these things happen suddenly and without warning, and they all contribute to the amazing# m/ i: P$ `3 G) k& T# i/ F6 G
learning experience available to anyone with a few hundred bucks and the ability to open an
: a% q! t# M* ~' }advertising account.
# O |; ^8 W' R/ e- N/ e$ T# KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
7 ?. a! }: w7 v" h$ Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 e* r4 \# a6 y/ c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. N7 O6 h, ^$ X: _ _trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ ^- L7 y4 Z9 X' Q2 |! H
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! d( h7 V' c! j$ s9 c! ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' R5 A) W- V' M" t. y" S" ~0 Rstarted building.
% W4 H& s0 Y) e- T" Z0 J' v2 `Things you need to get started:
; y! z3 l0 ?4 Z: j- Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ m( h0 Z F% `* {+ P g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 _* r) {. ] w w" s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# \# ^+ U# X) X; b( x8 l$ H5 @6 l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 P- ~6 c3 [' s) C% ]7 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, H0 ? h9 J' d+ e; z$ K kwith PPV.- K& w) Y9 q9 p. T; P; K+ ~
Basic Getting Started Definitions
- }9 L2 Q3 [/ G# o' y/ P. uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 |( g- K! ?9 w1 f% l3 a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 u/ f' u2 O0 t9 z+ Z/ R; z" Y1 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) S/ {! M# A O4 K' W9 Y( t4 ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( F/ D* Z: y v. x2 A$ U& ICost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, |0 v6 B6 W" u6 t2 ^' I
receives a commission on that product. An example would be the Amazon.com Associates program,
$ @& ?( ~! i4 H9 eComission Junction or Clickbank.
0 l! b# a1 V5 U+ gCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ d8 }4 a* a% N; w6 O
an action like filling out a form, submitting their email address, signing up for a service or sometimes; J8 t! h: f6 ^. a% u- |9 G
buying a product. An example would be Ads4Dough or Neverblue.
* \% j* p4 y) q6 g4 ^' HAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: `( Q% ?( x% D: n' faccount, getting the affiliate approved for offers, bumping payouts and just about everything else# _' |5 a5 V: D7 b8 o
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( X% J; _# N8 I- q( E a1 m
right from the start can really help you.
1 h+ R" @5 `' y) X- c8 g' r; mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: d9 R$ A3 h% O$ t2 tin pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 i2 U; b9 u+ M; d
view, starting anywhere from .01 or .015.6 Z; [7 q. r4 X; v0 l# U
In order to use this type of internet traffic, the affiliate can sign up with a number of different" b# [! L2 }: p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) Z; V2 {+ p: P: |+ T) k& s
MediaTraffic, and AdOn Network.
/ @7 }$ `0 Y- @Don't popups get blocked by pop blocker software?
2 Y O# H) c1 u3 | KNo. Popups are served in a new browser window as if the visitor had opened the new window
* `2 f! H' V+ X; g( q7 wthemselves.+ R1 v8 G( u8 g. {) O9 H
How many popups get served to the visitor?
1 [4 T. _. w# EThe number of popups served varies depending on the PPV network. Some pop more frequently
' d5 t1 N4 ]5 |) ~5 ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ O+ J1 f! E4 L" j9 f6 W7 [
serving this kind of advertising, so they have to toe the line between keeping their software
& s6 V) B1 K, G6 s: H; J' Kdownloaded and still making a profit.
+ o: x7 |; k7 ~# W4 N7 XIsn't this type of software bad? Why would anyone keep it on their computer?
' K$ o, T# s4 K+ f2 i# c: b$ [No, this type of software doesn't harm the user's computer.3 F; h- t$ g8 M2 O, A
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% P, Z0 Z5 P6 y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 E2 r ~3 J. S
that they can continue to have access to the incentive.: P7 B+ M) n! W* w0 ]* `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 S% h, `( E, C F$ z, c" N3 @
How to Get Accepted into a CPA Network
. V% V3 P1 W% r- T* W% G! ?8 GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 L$ ?+ K$ T, z- b) p, k8 z( i/ ato start looking for networks is Offervault which lists offers and lets you compare payouts across
0 q6 E9 C# D: f: }different networks.
- z' ^! ?+ q/ d( {9 L0 Y. }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& x W4 c$ U0 W8 A
application and be as specific as possible about your promotion methods. Usually some time after) g" x! e4 t, f# |$ W7 Q/ `
receiving your application, the company will call to interview you. The phone interview is a critical+ E2 ] d( e8 Z U! X- b0 F d
part of the application process, and most networks will deny your application outright if they can't get
1 I) Q0 C; J' [you on the phone.
8 p! L: I+ R# t" UOften, the person who does your phone interview will actually become your affiliate manager after
# y; ^& B9 D4 Y0 i, oyou get accepted, so it's a good time to put your best food forward.
* l3 e2 t* }2 }. TYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 s3 c: v- X% b' E8 vthe phone, but trust me, this part is critical. Have answers in mind for the questions:
" h# _" S/ d4 B6 LWhat methods do you use to market offers?
0 S$ S. k2 j) R+ e1 [: u2 D3 m; P2 Y" qDo you already have a website you will be using?
, l' [, k8 s( l5 h. ]" lHow much is your advertising budget?4 O4 }8 b) o, u: N
What other networks are you a member of?* r( x5 Y0 t v: h; T) G
Who are your affiliate managers at these networks?
. K/ s1 Y8 g8 y, h. N7 W# D! BDo you use social media (Facebook, twitter, etc.) to market offers?- R+ Q* [- ^4 Y
How much traffic can you drive?
% o9 x- |1 @+ O7 v& C4 B! I( }Do you have a personal recommendation from anyone who is already a member?1 _# o8 @! @2 } Q5 {/ Q
Once you provide satisfactory answers to these questions, the network will approve or deny your g! T1 x4 \4 }# l7 D7 l
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 |( g$ ?+ @" O6 O; L$ x
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 H# t3 n. A! s
for the network can be helpful.- P+ A$ M1 [8 @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* A" F' v9 R! k* u+ ^1 N8 wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 ^) B- N1 v3 h2 K5 }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 P o, m3 y/ j% |0 q2 b4 g, p. \people can open a lot of doors as far as networks are concerned.
, b, N5 c9 v0 z% p4 |3 Z7 E( I& yAfter You Join a CPA Network' s/ I" f6 A4 a$ \/ @& o f3 a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. n. s/ Z \2 z3 H* x: o
and make an attempt to get to know them a little bit. Y* R- |5 i% y; m; X7 ^4 f" Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& f& c1 W6 E0 i6 n' `; i {6 V3 c8 Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 }3 F" ~1 n' Y# }. l+ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ i/ r7 F6 M. u3 Z/ \% \1 [larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 g1 P& |: `1 r" Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 H! [ C& T( |2 k
email.
: b7 w2 k. K: S( N& _5 F' nFor more helpful info about dealing with affiliate managers, check out:
' J _* }, O0 ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; o' O1 U# V8 E/ L E' i. N! R6 ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/( Y8 F* v9 X5 O5 M* h; ~ i4 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ b% x. |) L. X r0 `Set Up Web Hosting3 O3 }2 ]7 c' K2 e; |% q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 C) M, b2 }) p( M8 d9 _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ U4 G3 I+ G5 ?) o0 z4 [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& o' U+ S+ T# U3 M zwhoever else is on the same server as you.- ?2 N& O7 w- ]3 w! @1 A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 S' J6 X4 g5 M6 henough that the visitor can't close the window before your pop up is even shown. You have about 3* t6 X: c0 i. a
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 }7 ^4 B- f) N, FTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 t4 W+ y! H' D0 _& i( p
house full of roommates (hosting customers).
# z) C4 {% A7 {$ y9 o- b# D0 Z5 sIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( [4 b+ |8 l4 ?) |4 ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& G1 O. p" P% R7 ?' `fit.
3 w2 Q' H# Y' f% E2 I; z5 }0 J5 w. CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 ?4 H4 J. x# \9 B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* c! p I4 A, U; q; e! {their food. Everyone else's food in the house has less space to take advantage of.
* K. _: W4 @, {9 N0 B# A; jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For+ X& v+ O% P. Y+ T
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 \. W7 I9 C: u$ \In the case of a virtual private server (VPS), everyone in the house has their own designated space5 \: z. r7 r7 H; d9 ?! Y: ~
inside the fridge to put their food, and other roommates can't come into that space. The server is
. z0 E7 J& g2 k( Y# B4 m/ R* @1 Gpartitioned, so that each customer can only use a specific amount of resources at any given time.& P5 m4 u/ _! Q* i0 W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources2 f8 y# y6 @+ ?2 H8 N l
belong to you and no one else can use up those resources. This makes it possible to serve much more* y" c0 ~" I; Q) i
traffic, faster.
- K7 U' I# N! G5 fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- x$ A8 V- p. T; L4 e1 {. c1 \3 a: mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 r- j4 A* c. ~9 C
here:
, u+ W3 N4 K) H& Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, m! x# T; s7 o- @' |3 e
VPS&highlight=hosting
$ I: D7 g4 l) q+ }% Z; Y, TDedicated-Hosting-vs Shared-Hosting. _5 J) i s S2 M; A* u( j. E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, S( W6 d$ [/ r9 |
Hosting...Your-thoughts
3 f! c0 u- h! C" F% s+ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 h8 [8 O2 W* d! O
Hosting Providers for PPV( M; p; D' q& v) U
Beyond Hosting
0 R1 s" y1 n3 {* zhttp://beyondhosting.net/
- c; f; f- P! ^8 A/ _With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, Y1 E2 q+ u: mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) z% U( e6 P! I- h: ~) p" X
direct linking with PPV. Also, these guys provide great support.# p% ~ S7 s9 O
Prosper202 Optimized Hosting! n0 w( o9 |; A2 N: z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ B9 a' p# b4 j; S6 P9 L' \' N
CPVLab Optimized Hosting6 L8 f- N3 d) I; I6 _6 s% ^7 o- o
http://beyondhosting.net/CPVLab-Hosting/+ a* X7 V) A4 \% Y2 ]" U& d
Domain Names for PPV7 ?# r. M; m8 T& B1 ~9 |" L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 \ d, k" F; ~$ B9 h5 b6 A
where you're going to host your tracking software and your landing pages if you decide to make them.
+ u2 |/ c; m6 ^% {1 h: r; ?9 HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
p: U# V0 d/ V# j7 Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
; ?! V$ t! l2 U. H3 c9 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 T- e; Y5 a2 E3 i8 Dterm or build a whole website.$ a% I5 e+ Q& M8 x1 x. }
After you buy hosting, a domain and get those all attached to each other, the next step is to install2 J l/ d i5 Z* ~; N1 h& a6 S
tracking software on your domain. This is really important, because it is necessary to track your% F& C% t5 O0 f7 d; m% j
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 ^9 Z3 M5 m, W2 Y w9 ?# t4 R. Ktracking, it is impossible to know what is working and what isn't.! E7 ]7 V# h& ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
i) S3 ~' J9 ] P3 b6 O4 mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: h: X5 _+ m# P7 |# s3 h( ^Prosper202( b- Z- T y" y9 b/ p
http://prosper.tracking202.com/apps/) }" U2 x3 d7 F- v& T% [: u
CPV Lab. |: s# G7 \+ s- k
http://cpvlab.com/
7 B9 ^- |$ w" v- t1 c+ O3 gCPVLab Help Videos4 P0 b( E# k. x r3 \
http://ppvlab.com/oweiw/oiurw/vdm.htm1 N$ l5 W: c& R1 h2 {8 i5 F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. X8 t+ `9 [ A/ z P9 n6 G: C$ sindustry standard.+ q4 ^4 E/ @( y7 T0 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% q* Q- c( L. U J7 H! b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 M9 S y" v( _ cgood support if you have problems with your installation.
D$ ]( P( \" @8 Y; P: TTracking 202
5 Z: H; ?- E2 Z! V% N5 k. XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: J2 e% R s6 H2 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& b' C* W2 e# }! a& E8 Q1 Y
area.
; ^' ^- N# E6 C7 u* l5 eIf you choose this option, keep in mind that your tracking software, one of the most important parts of
$ h9 V9 n( L8 [/ z7 Y+ e) _! yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. h' \9 L* Z& v9 i( c
interface, and their hosting.
" d* {- q! M' W# \5 u- ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 Y0 [$ y. r# rand targets which you are bidding on. Leaving this up to chance in order to save money could
$ R6 z/ n5 e# F; H' V$ X/ b- Vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you- w- J1 c: I0 l
were using.7 V; q! {8 N2 B1 I( s! `6 A
Choose An Offer
( l4 y* i' k P7 c5 z$ O( UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: ~0 V7 Y. N; m+ i+ L
Lesson on Offer Selection
4 E4 j I+ N# P% uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- R ?2 a5 `: T. E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 h1 ?& N' C. W4 DTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 r( v$ Q& _- m% a7 L8 FLeadImpact as the traffic source./ e4 Z5 a/ q {5 r- M: s4 v
Now the best way to learn how to put all of this together is to just get started. For some variation in
, c& ~; |$ H7 Gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* t" ~/ m M- R3 X7 q( Icampaign./ |* a: J. A/ ?2 ^, }0 A* H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ X; A) R, Y/ R) p/ |6 Z* G" L, spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 K$ K3 K- L4 R$ K4 Q, }5 @
that all traffic is accepted.* R+ f4 z4 Z: Z$ Q# Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( Y5 Z; W' ]2 x$ G' BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 Y& k1 o3 g7 @5 Y* U) @8 l; u
get creatives like banners or images specifically for the offer.
e H( ~0 T7 ? X6 e% \( x/ b5 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& U4 \0 W6 ?, \2 Y) CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 d% g" u: u! G& U1 r
track my keywords. Without doing this, it isn't possible to see what's converting.
3 ?* w8 [# A0 ^2 W- Q$ [* S" aIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 d$ w: I: E% C b( n* T; F3 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 w8 K! W& N9 u0 E+ r+ @ f5 rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 R6 [- q2 s: ~3 {, ~
bottom of the page:
1 u" h5 x: m% V- q hNext, I have to cut and paste this pixel into my offer at Ads4Dough.( W* E9 j* g7 a& ] Y) D. p: ^
Click on the offer → pixels → Add a new pixel and this comes up:8 d! }+ Z4 u. U
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 b. I$ a4 _: _2 R9 y' g! e
from your software into the box that says 'Enter URL of image to load'.
1 q9 f' \! v, l( r% iOnce you do this, it should look like this:
& h) `* [+ B: T" H9 ~3 d" w5 v3 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 z6 c5 Y2 i, ?2 |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& @0 [4 Q5 t0 b; J$ d1 d* ~3 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) H( b: a& q; P/ g+ @Prosper or CPVLab.- {7 V6 ]1 Z9 a2 H7 W2 E8 s
: }5 K! C' c- J/ `; K
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