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PPV GUIDE [PPV新手入门][28页]
9 s( F: p- S$ B. ~详细的请下载电子书！' S5 \' @; t0 [0 g. g
' b. }- e& J/ M% n- \( y3 V: H
7 i/ P( x2 G( @Newbie Guide
( P% D- C3 J9 b7 yPPVPlaybook.com' D' h+ g% |% e" T3 l5 p/ `
Tracy Shaffer8 P/ P z7 _1 U& z$ |4 ?% p
David Ford7 u7 p2 Y$ T% `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ j7 r w$ H9 I: x
Getting Your Mind Right to Start Affiliate Marketing, \: n3 h) A2 ^
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 G$ U' c1 Q1 G0 Y. j( j0 u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ h3 O1 l) }* D, Nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 h5 L8 |$ X- a
with any success, these claims are laughable and far from the truth.+ O( v( F0 }1 P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 F( s& O& _7 D* Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
8 k+ ~, u* f& Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
/ Z2 }3 ?3 K, }+ t" woverhead., ^! G& |- n4 }1 c
The winners in this business are the ones with persistence when nothing works, who know there's
" e: P9 O: t1 O8 [% z- xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 K E* K V5 ]+ E" m( uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 {; x7 S; p% t" Cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' d& W3 r% ]6 M) \8 i; o
Most of these things happen suddenly and without warning, and they all contribute to the amazing: |9 x* \8 m" [# L T% t5 \0 K6 ^
learning experience available to anyone with a few hundred bucks and the ability to open an) X( P" {1 H$ V1 i Y. a
advertising account.; t3 i9 i) ?# t" _% X9 M
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
B# n, a; ?& \* d+ uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' B, F$ N' ]$ H8 j& hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. H n# e( ~. o& ?8 Z4 j) S" u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; ^* W9 g8 `) ZWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" F' ~2 |' t, H$ h) vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 p3 n6 Q4 ]- {! L# |7 Tstarted building.
0 w+ r: M7 p SThings you need to get started:/ J- u0 f# h. Q9 p
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) B9 k& a( n9 A' X) w6 t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' z1 G% x. X: p0 H9 J) I: A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): l O$ Q1 x8 A% y- M
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 I, h* X B" r3 y, b0 m P- eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 V3 K1 ^3 f& D* `+ F, F
with PPV.: z0 T+ z3 L4 P }& X, M) B
Basic Getting Started Definitions
# a6 ?. \ A' o. E$ O! m! A* }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! Z# h8 e6 B( e+ ^9 v, ?
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 ?: g% I8 R! `' ^& D6 O" Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; f! u* o$ G$ D# ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 u8 }2 t) c7 V, N. XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) v1 Q& d# x7 Xreceives a commission on that product. An example would be the Amazon.com Associates program,
6 B- K" |/ y$ N& V7 _* PComission Junction or Clickbank.
0 ?" f! j* e1 z, g% J9 L0 eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( O4 G7 |1 I+ e/ G/ _/ {% o! g" wan action like filling out a form, submitting their email address, signing up for a service or sometimes0 b0 w$ s1 F' l- k: A
buying a product. An example would be Ads4Dough or Neverblue.
1 W1 b0 X* Y1 o8 J P; {* [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- p- c3 ~, k) Y2 W. d ]; @account, getting the affiliate approved for offers, bumping payouts and just about everything else* p) C1 m3 b d5 T, B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# A+ b& [6 ^! f4 Z- _9 g3 Y% T
right from the start can really help you.
. s( ]; k* a: _; |: m& R* sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! H# l# I' [7 G0 e: s. f) V; Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per% U) p, A5 S$ m, G
view, starting anywhere from .01 or .015.
3 v" m3 j% Q$ B; sIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# I* R( X1 g0 jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& E! a4 Q& L, h3 n( X+ ?1 R8 _9 KMediaTraffic, and AdOn Network.
& I& j. e4 R% M0 C5 d! CDon't popups get blocked by pop blocker software?
% X9 E; M c+ q% ~( XNo. Popups are served in a new browser window as if the visitor had opened the new window
- v0 S( b# M5 |, { f/ _themselves.& e5 q' Y9 _4 J& o' g6 G0 P* m
How many popups get served to the visitor?
' b' m7 f, {, Z% m( ^& UThe number of popups served varies depending on the PPV network. Some pop more frequently
* P# K" h* |0 }- ^0 v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: p; s% A6 V4 \serving this kind of advertising, so they have to toe the line between keeping their software
# k$ x, E( I6 ? Z- O4 X; idownloaded and still making a profit.
' r2 x( ]* O. \2 y6 B- ~Isn't this type of software bad? Why would anyone keep it on their computer?
; |9 R9 u6 m$ m7 z& G. vNo, this type of software doesn't harm the user's computer.5 P; K: g$ T; M: G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ x" H/ H" T% I4 s9 j# T& [- O# [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# m0 F, S3 f6 X3 [that they can continue to have access to the incentive.& b! s8 @; u# Y4 i. x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( |" x' A3 d% l$ p
How to Get Accepted into a CPA Network" D, T# G* O* r8 s8 t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- e3 e/ p* ^, _3 \2 eto start looking for networks is Offervault which lists offers and lets you compare payouts across: ?- K, t* z, p, C4 w1 ~
different networks.+ W9 j2 u! o* @- {* f1 H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 @- c$ {2 N4 {: ?
application and be as specific as possible about your promotion methods. Usually some time after# A& H+ C! S- }( Y8 d) y+ D- c
receiving your application, the company will call to interview you. The phone interview is a critical4 e2 C; ^: w/ p4 i$ ]! H; x
part of the application process, and most networks will deny your application outright if they can't get
F; q" L, e% O9 I Y6 o8 q9 a5 M' i# {you on the phone.8 m! B) y/ @2 S& ^0 o
Often, the person who does your phone interview will actually become your affiliate manager after
! u5 \3 U; n% f% T/ Vyou get accepted, so it's a good time to put your best food forward.
/ l! x, r! g e3 GYou might not relish at the idea of someone grilling you about your internet marketing methods over& v- u- @2 R. |" V" a3 N' o
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 [! Z: T* {3 e) T$ ?+ h1 l0 S
What methods do you use to market offers?& Z2 U5 C% J# r0 w) S7 _9 a3 w. E3 f
Do you already have a website you will be using?
! h8 {# B7 e' i% B+ `" Q9 w5 R0 nHow much is your advertising budget?: b: [. i% C8 h9 i, i0 `+ U6 j7 l3 I
What other networks are you a member of?
0 K( @+ K" ~ G* ^! K0 u$ u# z$ BWho are your affiliate managers at these networks?
! b1 M" D9 n$ b3 ?) yDo you use social media (Facebook, twitter, etc.) to market offers?# D7 y5 E" E8 f8 X) r+ w
How much traffic can you drive?
7 S6 k; f8 Z2 ~* C7 j$ SDo you have a personal recommendation from anyone who is already a member?7 {* b+ P6 M' e" W' S2 b
Once you provide satisfactory answers to these questions, the network will approve or deny your
" [1 s- Q1 f) [0 _- Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ G7 Z, l+ {# |% C: k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, w0 N7 p9 a9 A( `4 R4 l* |: Gfor the network can be helpful.3 O6 o3 d D9 R2 x3 J' L' J! g
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 N2 j: r- I$ Y# _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 H0 E8 p. }4 ?; M$ d+ O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' |2 E6 d& b3 t# O" o. x
people can open a lot of doors as far as networks are concerned.8 o% s" v' r; R5 Z) m) s
After You Join a CPA Network
5 R9 f7 b: j; SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& B" Q& [7 `( i v5 P2 M8 B
and make an attempt to get to know them a little bit.
y. E; Q* s: ^# v8 E' v3 zFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 G) O& r6 X9 X5 ]
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" h2 Y: s3 m1 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 L2 u; ~" e6 K/ ^3 [& h4 Z9 T% Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 ]8 z! r4 d6 ^$ ^% H' b% ], Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( U: W8 N" N, v; t2 ~: F* p
email.
$ I2 L& m/ I. _/ \' oFor more helpful info about dealing with affiliate managers, check out:
3 D$ m$ O) l0 L2 K) ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/# Q9 D4 W1 H) b- \/ G0 U6 j
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 n4 d9 l% x& U6 E* G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& P7 s7 ]1 n, K3 `; |: ^- T5 f( aSet Up Web Hosting9 c8 B1 M9 T# p- ]1 \' ?) c% r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. X6 Q/ e p7 E- X& I5 H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 l& I& @ R4 O$ W5 [, ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- l5 _4 {& z) H2 k- A+ Y) \) Iwhoever else is on the same server as you.
6 z n8 x) c6 R! fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' G5 K; f: q |/ M9 J( m9 Yenough that the visitor can't close the window before your pop up is even shown. You have about 3& @; s4 ~+ s; Y8 {# R( J5 \5 X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* d6 c4 `9 _6 n* Z8 oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, z9 | p. ?, z' f
house full of roommates (hosting customers).
5 d; w2 e7 h- `In shared hosting, this is like having roommates where everyone has no specific designated area inside: S' S$ C. Q- k6 R9 S. ?
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) b8 z8 ]3 R" o' J, o: O
fit.
+ y ~- O8 V5 c0 x) zSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ v$ ]5 I6 A( }8 X* ]1 a/ U% n9 Sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate* @8 p% i4 O7 v1 U: C
their food. Everyone else's food in the house has less space to take advantage of. h$ z- |$ \ z2 c# }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 |7 q8 S0 ^9 p. j4 O2 Y: Zany type of hosting this is a bad thing, and especially while running PPV traffic.9 c9 M5 q( d( p1 q$ R% x! S' z$ t3 ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 g+ Q$ E, M+ ~
inside the fridge to put their food, and other roommates can't come into that space. The server is
K+ M: l, D# Rpartitioned, so that each customer can only use a specific amount of resources at any given time.
3 U% ^. ]) a- y* j+ n( Q" n5 WA dedicated server would be like having the whole fridge to yourself. All of the server's resources) j) G, y5 _% H9 ]7 u' @! C
belong to you and no one else can use up those resources. This makes it possible to serve much more* k3 s( J: c! B: n/ e0 K. p% f% ~* c
traffic, faster.( U- v4 F* @. _5 K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# e6 A0 {: E6 p6 C4 @Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 k2 z# A! g8 L5 ]- Yhere:3 e' [; U r; f4 v6 \
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 p, H1 _& r8 o1 r0 u" OVPS&highlight=hosting; y1 d' T1 H" O7 ^/ i
Dedicated-Hosting-vs Shared-Hosting
, P. u% u5 d1 mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! Z& p C: f: [. ^Hosting...Your-thoughts
4 }/ G A: \+ U" u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! A$ p& H$ T3 i$ j/ `6 Q
Hosting Providers for PPV* G1 F5 p: K- s8 R- {# U
Beyond Hosting* `$ n8 W4 Z" g
http://beyondhosting.net/" Y/ a7 i3 Q$ \1 E& I5 p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* E( Q. ^+ \- k9 o9 ^7 E
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" n- _8 ` ?: Q% g5 F f( }: ]
direct linking with PPV. Also, these guys provide great support.2 b8 y. J3 B: G8 A1 N) n
Prosper202 Optimized Hosting9 ^: V3 U; O* z# C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 C& Q1 i+ w( U4 i1 r
CPVLab Optimized Hosting
3 K9 o3 `, d6 yhttp://beyondhosting.net/CPVLab-Hosting/( r% W k8 J# D* v' `0 ~# i
Domain Names for PPV8 O! c; F6 {& |3 V! l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 u2 W2 B: G& E' v5 S/ I: V0 E
where you're going to host your tracking software and your landing pages if you decide to make them.
4 c9 j- r( O( y; b9 u _Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. m& L4 R. q+ ]bland one is fine to start with, to host both your landing pages and tracking software. The .com,( [& m" {+ p* |4 F- U3 s- Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) [! D4 i; L7 p5 W3 n
term or build a whole website.% k) s: F5 n e& F) C" I
After you buy hosting, a domain and get those all attached to each other, the next step is to install3 n& H; R! Y, Z7 H& V; t$ w
tracking software on your domain. This is really important, because it is necessary to track your5 X( q1 k0 w& u( H3 u
conversions down to keyword level so that you can optimize your campaigns. Without proper
: I2 z5 b' i9 x; |tracking, it is impossible to know what is working and what isn't.
' q0 H+ b/ }" B( y# k, GTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 q& O0 l2 j. n( S/ h: Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* S' V9 j( x7 u; `6 Q% k3 O: p8 g
Prosper202
' |+ ]5 Y/ o i5 G) |5 |. f* mhttp://prosper.tracking202.com/apps/
. \( }6 r/ n7 G% m- r/ SCPV Lab
7 x e6 L/ I/ F o! ahttp://cpvlab.com/9 u2 n- o5 J# L n* \; e& s
CPVLab Help Videos
" a S# v/ j. S' [5 ~http://ppvlab.com/oweiw/oiurw/vdm.htm; n! Q6 ?3 L$ \/ k
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 S6 j" J! d+ j' _& ?9 Z- U
industry standard.5 w+ m3 q1 X) z1 I: Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 ?- v, S8 ]- t! [+ X1 PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 w& z# ]/ ~# v9 k
good support if you have problems with your installation.) B c# @% a; L, Q6 a3 `% K
Tracking 202
! f3 t3 t4 S# ~& B( N) E2 v3 fTracking 202 is the hosted version of Prosper202. You can create a free account and then build your) ?4 ?+ m% h8 x3 l0 ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- f, k& [* B% ]0 F
area.% q6 O2 \+ S$ X4 O" L( L; }) P
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 G% v! `% y- ^- b5 X# r- zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- Y Q2 |: [9 jinterface, and their hosting.: S# c! ]3 ~" O* R' X1 }. r2 P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 U* y! _0 w4 Z" X
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 E9 w9 k; s, j8 P+ ]7 Npotentially leave you open to huge risk if someone else caught on to what offer and keywords you/ N# u( |8 x- E& W* b% R* s2 m
were using., Y0 b; ]4 ~* j$ p. I- B2 j% u
Choose An Offer
( U( V' v7 X4 w! n( |Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 a( t% _2 q9 e
Lesson on Offer Selection- H. t" `- K6 l9 [: m1 z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 V' h' e$ n& W" Z) wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ S* X8 Q) q6 @# M& _ i( jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; Y8 q( h, N+ I4 t3 v
LeadImpact as the traffic source.
7 J2 E0 N5 j* n# R; j5 NNow the best way to learn how to put all of this together is to just get started. For some variation in5 B) B: N. b4 X! S3 i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; n n. R# f5 ~8 J! l, r1 @3 acampaign. z1 A$ ^* y9 W3 V3 b0 Q) `
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 ^4 x2 d) P- \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 S1 c; M: e1 [# C7 p& N" Xthat all traffic is accepted.
- G# i8 a8 S. g, c' K3 q8 T& {First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 |5 p5 b/ k8 a" R; P% f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% J5 r, Q. w4 J' U u& ]1 @
get creatives like banners or images specifically for the offer.6 |2 L/ a* C. V4 ^: A2 f* p) |7 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 Y$ T3 p; F8 C5 A. B! U0 p+ FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 [) j2 r% m N1 P7 ltrack my keywords. Without doing this, it isn't possible to see what's converting.( I; ~+ }& e8 O& h/ b8 ^1 V
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ z# O+ a7 E, q6 d, d+ J, B: f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' u3 q q% s- }6 l8 m8 T# iIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, P+ Q) V" ^3 K7 b7 v
bottom of the page:" d+ Z8 T( }8 A3 l/ a- B+ @- e
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 O( d' b& ?5 S8 ]! V( N
Click on the offer → pixels → Add a new pixel and this comes up:
* e1 j9 C7 t+ i6 l4 W- GMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( w$ g8 } g5 J( ?* v' ]( jfrom your software into the box that says 'Enter URL of image to load'.0 l+ j8 x1 W* [) n; U6 {
Once you do this, it should look like this:& F4 t+ R2 ?5 u7 d: I+ L; q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ z. k1 @7 e, j. g4 `5 f* Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; e2 N( ]# h6 ?$ n7 [3 ]Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 c8 v7 T4 Y9 o/ C7 T( LProsper or CPVLab.
0 }% m1 t3 l6 [1 e& ^- f' {) _6 `
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发表于 2012-12-27 18:47:17
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