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PPV GUIDE [PPV新手入门][28页]
! y! t5 ]5 U( |" G详细的请下载电子书！
# w/ v, J( E3 B8 v3 Q# K; Y: C
6 E2 m/ R1 x. F% s1 l
Newbie Guide h. {' A, ?3 \0 |( M# ~+ }7 D
PPVPlaybook.com
4 S5 ]! d* T( |- sTracy Shaffer+ u$ U0 X1 ]" P
David Ford
- ]- k& W5 N x% `; l/ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 `% W/ K2 C! o7 aGetting Your Mind Right to Start Affiliate Marketing5 T, W& x! r% }5 @$ c4 N9 b
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 i! a+ J- P. B% e6 ]4 A2 C% _ M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 N! h6 r: b. ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 {( J" Q6 g1 [; r, F- I
with any success, these claims are laughable and far from the truth.2 q/ \1 B7 H' x/ _7 Y! a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 e& l; p' A& I% J" a7 r ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 x5 _ `6 |' r+ [! ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low# V% k( |% O. |) `6 ?
overhead.
" g2 d3 [" w$ t2 x$ KThe winners in this business are the ones with persistence when nothing works, who know there's7 i5 ~) `7 d* [3 C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. `; k3 j4 C2 M* j$ V; Y/ F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 l( O3 i) M4 l5 P# A, Y. @/ K
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ h: _& R" s3 Z5 r5 v0 l2 j; {. l2 ?8 ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing5 W c5 \7 R: c! N; F. U
learning experience available to anyone with a few hundred bucks and the ability to open an0 R& f- w! y# w# ~2 Y- J
advertising account.1 H/ ]+ d) p% h# C' g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' P, { L+ B- I- n. T' A1 i! u2 ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 J: e9 ~6 z( Z$ R8 B& |! tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 J; c; M. ?5 U5 _1 \& P: strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: T5 E0 v3 l- x; g) ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ {/ G8 j1 U9 `8 B9 d2 |2 g) L
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ r5 d- [ E, k6 G4 bstarted building.
6 R; ~; H0 t5 Q _Things you need to get started:
' d! I# L; {# l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 \( w/ N( q$ {! N+ k5 w7 P& \2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 o, p# ^8 @4 d' L$ v3 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! r0 ]- O* l# Z/ y/ |1 [4 f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% Y% t3 G3 Q% D0 p# b3 ]. k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" n6 K8 A! I$ r( ?5 Swith PPV.3 i2 ]/ I# p$ {
Basic Getting Started Definitions" b: v! q: X! ?; t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ s) H) h* S) i$ y2 ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, a: y% K5 P: e8 E/ _4 C! D( }2 _! y- Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 e6 Q' p9 P$ g7 v, e Dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 f0 h0 n0 ^/ h3 Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 K/ z/ E" ~2 \3 zreceives a commission on that product. An example would be the Amazon.com Associates program,
, {" E7 C4 b1 i, s; gComission Junction or Clickbank.
9 ]# B5 x8 ]/ MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 T$ g, L1 N, u, ]8 _
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: X Z/ h7 V1 Z) E5 Q2 e* sbuying a product. An example would be Ads4Dough or Neverblue.3 Z: o3 m% c5 m! L) a+ |
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ g5 ~8 _( H, E K* x3 `7 |account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 d8 D/ C6 C y' t) D0 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ S. B9 f0 y8 E: q2 J6 \4 g9 s3 f$ Oright from the start can really help you.0 y& F% l4 D% J) |4 p
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: t+ W/ q- b7 N" H7 min pop-up form through downloadable software on the visitor's computer. The advertiser pays per( m- w- _$ d5 s2 E& O3 i1 s
view, starting anywhere from .01 or .015.- h& {" n% i1 _0 O2 b) ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different
; D' @+ R I9 U' Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- ~' x1 a! g* |9 r
MediaTraffic, and AdOn Network.
8 T9 W0 v i2 I. z. S5 h. KDon't popups get blocked by pop blocker software?6 h. {- V. J7 d, q8 X% w; i
No. Popups are served in a new browser window as if the visitor had opened the new window
' k$ J! Q( d. gthemselves.
. `# B P( L& l( i' R% ]! rHow many popups get served to the visitor?+ z( s5 ?+ B8 L1 X8 m( R5 _2 z
The number of popups served varies depending on the PPV network. Some pop more frequently
5 q+ ]8 K3 a/ g5 I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 S" u0 Z4 ~# `* \' {4 ?$ K: h
serving this kind of advertising, so they have to toe the line between keeping their software
; p5 ~: }2 }9 `3 _' |2 R5 J Q+ Ldownloaded and still making a profit.' [" |0 t9 O$ A- u" E2 z# G
Isn't this type of software bad? Why would anyone keep it on their computer?
! A! l5 ^' k; ?* ENo, this type of software doesn't harm the user's computer.
+ H" G0 D& F) |2 n8 BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 c& h! @- W/ R0 m/ ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) h) {8 z6 Q0 \$ i- cthat they can continue to have access to the incentive.9 B* N) c6 i5 g, R' z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ [; L8 V6 q: b0 c+ x2 iHow to Get Accepted into a CPA Network! P) m: \6 H, t" p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! d" H2 }: P1 [) J2 ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& Q) x, v* B9 [) G) Bdifferent networks.
1 L% R N ]8 H5 i& t: Q% kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ h4 I! M4 P# b3 l8 O9 H) ?# o' z
application and be as specific as possible about your promotion methods. Usually some time after
0 ^- q9 j8 b( `receiving your application, the company will call to interview you. The phone interview is a critical+ x/ M" x( a+ l+ [
part of the application process, and most networks will deny your application outright if they can't get9 ~% ]2 h# }- X0 b$ i! Y7 l
you on the phone.0 T" G- \. s @- o& ]' _" s" L
Often, the person who does your phone interview will actually become your affiliate manager after
" j. [5 x; M, P/ q5 r& U Qyou get accepted, so it's a good time to put your best food forward.
% X" m( u3 k& g! b( SYou might not relish at the idea of someone grilling you about your internet marketing methods over
) y4 y4 s6 P+ @7 _8 u6 Athe phone, but trust me, this part is critical. Have answers in mind for the questions:
" C9 I# M, R. k# Q. n$ H/ o kWhat methods do you use to market offers?
" O0 {5 Q3 `; Q( m8 `% gDo you already have a website you will be using?
5 U7 x' B ~4 E; zHow much is your advertising budget?
k6 }( z3 z* n' AWhat other networks are you a member of?
; C! P! y4 X; v& P) e; s: GWho are your affiliate managers at these networks?
! }: a2 G0 Q8 lDo you use social media (Facebook, twitter, etc.) to market offers?4 {1 F( ~" w5 k/ P5 t: n
How much traffic can you drive?
/ Q6 r" h1 W2 }) T0 s6 e0 e# p2 [Do you have a personal recommendation from anyone who is already a member?" z( y9 J( X+ Z5 @$ M
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 m9 a: `6 d; G) T8 wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
* B) e' k% f3 ?5 T7 U0 Y1 G1 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate5 m6 D9 l5 k# s1 S0 n
for the network can be helpful./ _6 K9 N9 Y0 c; l1 Y0 H, n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 D7 v, ~' ]+ A+ wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 T: v! ]- b) a' ]! Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; {6 ~4 a; E9 |$ H$ q
people can open a lot of doors as far as networks are concerned.- S* w, r, J9 U
After You Join a CPA Network
. R! {/ Z; Y* Z* J( a/ }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 o9 Y$ L3 B6 [" U; mand make an attempt to get to know them a little bit.
% \# Z; \9 L- D9 Y" |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% T* l+ w r4 g* P k0 aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 h' z. ?( d. @# i4 s! O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& `: c4 M- Q' H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 \# d. D3 j2 e7 G* n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 x+ O- d! [. g" f
email.) {* v2 E' L6 U9 g/ X6 I: J8 v( f7 U
For more helpful info about dealing with affiliate managers, check out:
; A0 k$ f+ q9 w6 Q. m6 Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& q2 G6 i% z+ h) D2 ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
2 n6 T' ?% R6 r, ]7 d3 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ m0 y% A/ L3 w9 O
Set Up Web Hosting
4 o4 P7 W. Z% pGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ H3 X. \9 E5 ~' g9 l% w3 Y' _7 G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared( Z3 W: z0 I9 f5 _4 G8 z3 h
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; @ L7 ]3 ]2 ?" J& Q1 Swhoever else is on the same server as you.
# O% T% @+ f# O+ V# [$ NSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- U( l3 R, K6 k7 q' W0 Eenough that the visitor can't close the window before your pop up is even shown. You have about 31 c- X8 P+ d5 D* z$ w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ {, `" T$ O: T, p7 w# d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! o N2 ^+ k+ Z" ~. }house full of roommates (hosting customers).
$ x& Z! y9 h, ]- o: O! f3 [! n xIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' |1 c, }' v# u2 Pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will/ B+ c% e4 X2 @& i
fit.$ n$ m" s$ ~; ^
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! [5 v7 t: g& g2 @: ^! W1 _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( o, l8 k% t0 l+ u: c- B; T' Xtheir food. Everyone else's food in the house has less space to take advantage of.! W4 X( M" R# S! a: W
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: N. H( X4 b* f4 rany type of hosting this is a bad thing, and especially while running PPV traffic., k m( o: y7 t& I
In the case of a virtual private server (VPS), everyone in the house has their own designated space, \) S9 \9 t/ ^8 r9 \+ S; A6 T
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ o4 M5 I) D1 P0 }partitioned, so that each customer can only use a specific amount of resources at any given time.5 _) ]* z3 m! r, d' F: Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: D7 z& Z% `& \& E3 ~6 `; }belong to you and no one else can use up those resources. This makes it possible to serve much more4 K9 w7 _6 R6 o- d& F& `/ G! Q0 m
traffic, faster.
& w8 S3 ~3 P3 W( K1 VAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 ~7 p: }( v& w+ B( x. Z4 |% W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; r7 j; P' O- \$ t, t
here:1 Z& k5 D1 l* Q8 X, m9 F# e# @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 R4 q1 W, q$ z, P
VPS&highlight=hosting
7 H' }3 q& V1 s4 m c! @Dedicated-Hosting-vs Shared-Hosting, e5 a& w2 h3 V/ D7 G# o/ {
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: C' G$ O# c+ l: u3 ]4 w2 |& Y
Hosting...Your-thoughts5 a/ j1 |( I! M+ X2 X" u% b* v7 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 j% _9 X; M: t3 X K! t# k
Hosting Providers for PPV
( y4 L( X# i* G7 ?8 t% @Beyond Hosting/ K G7 p7 j' w+ s8 m+ N; s
http://beyondhosting.net/2 z4 ?: l d. d% m# b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 f4 _7 O; S7 e5 K: `% @& B1 l
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 s1 l j2 o" T' ^5 u: ^
direct linking with PPV. Also, these guys provide great support.; ]0 V* {1 x+ c
Prosper202 Optimized Hosting
0 N7 ]# N, I7 V( fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* g7 B; ` F1 J
CPVLab Optimized Hosting
5 z& }* w' J! C6 G5 @! y1 z& Phttp://beyondhosting.net/CPVLab-Hosting/
( C9 \4 E' o; [3 L) yDomain Names for PPV
) Q$ V5 g2 ^+ H2 R+ |; q: Z0 J" T( KOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 u. g! t6 o, F x/ ^: A
where you're going to host your tracking software and your landing pages if you decide to make them.
# O4 H* {/ Z5 k) u# |Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 }+ E- q) ?: s, C" K+ [' ^5 _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 M, N1 Z: \9 Z# X+ D* C" h. D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 I+ H# t* S/ g; m6 o4 y4 Y8 s
term or build a whole website.
$ V F( l+ w% U- E, [+ J5 {! J/ j; N! d8 LAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
7 r* d9 _: b e" C/ Z4 i" ttracking software on your domain. This is really important, because it is necessary to track your- D% C+ R* H; j. Z5 K) h a0 [! j# @
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ {; b2 Q, v$ X: ?: l! A2 ]tracking, it is impossible to know what is working and what isn't.
% e+ _ N5 u! p: rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' ?8 i3 k3 B& N- J3 P1 G
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) G- g( }7 G, ]9 K9 h! S2 w: |
Prosper202
8 d+ X4 Y! I1 _2 h9 S; xhttp://prosper.tracking202.com/apps/
4 U6 q$ p9 a1 f# {CPV Lab$ E3 T) T3 L3 ]- U3 m0 ?5 O
http://cpvlab.com/
/ E, o. H9 k! k' f! T& w$ tCPVLab Help Videos
" k+ d3 B3 ^+ C( X4 z) H: H3 a4 s1 ihttp://ppvlab.com/oweiw/oiurw/vdm.htm) r, r+ i! y, t; w) K
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( ?( N% ^6 X1 n* v$ S6 u
industry standard.
; v, m! z' g8 C# a2 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; n' C6 T4 f: p+ B$ ^- \8 DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 J1 b3 p! g9 j7 M1 b/ }. _" ~+ ygood support if you have problems with your installation.3 p: y! N% S* [0 {
Tracking 202
3 v d3 r2 ]4 p! ?" u& z- jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 e; u4 ~2 N z& } W/ ]5 u) U( V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 u7 L9 r I2 g5 z- K! z
area.! `; e( g% I+ _9 z2 K
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 C- P9 _2 `% m: w9 R- T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 l9 ?- l& W, f3 ~) v
interface, and their hosting.
K+ m3 W3 `* ]7 g! _! ZAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 Z5 c. L3 j! Iand targets which you are bidding on. Leaving this up to chance in order to save money could
9 Y* x9 C* Y' F j# w, Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you: s+ o; O8 V+ `# M3 h- S/ Q
were using.
& j' w5 i% Z, T6 E9 pChoose An Offer
& h& U7 m4 \( x( @0 G8 s7 r; iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. G2 R5 _, S+ o6 g9 g/ M* S* S8 `4 h
Lesson on Offer Selection% x1 L3 ?; g7 [: n. K: u2 X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 }2 |; e" W; C- B) `% [9 {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 h# W% y- H& ~; [- u0 j! _% `" mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 U5 n' Z2 B) o7 e5 d( t3 [6 xLeadImpact as the traffic source.: H; r6 T' |" Q+ ?/ a* | h
Now the best way to learn how to put all of this together is to just get started. For some variation in
& d- H/ t! T3 wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ e. d7 X( C3 I0 F7 Acampaign.& A# x( z' P8 W# q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first c4 G! r. B# f! d, c6 J8 F! D
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ J- R0 Y: C3 c4 ^0 n# Q+ L/ z7 o
that all traffic is accepted.9 y0 Q% V, W* ]; i. U+ H0 _& W
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' `3 K, K) L; \3 B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ E# g1 I# N& ^, W$ O
get creatives like banners or images specifically for the offer. c/ O; }, i# D# _ G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- B# g- R" G) WBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 g4 g6 V4 A+ k3 p- k8 x8 ytrack my keywords. Without doing this, it isn't possible to see what's converting.+ A7 N+ u7 X E% a {# o
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ S8 Z, }# }5 W! r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. G; o! J! ?7 M6 f& v) AIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 `+ S1 c* }6 h2 c/ e5 x
bottom of the page:8 @8 y2 R% B1 G8 g1 y: d; k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.# a% z2 i4 m, s8 X0 K7 \
Click on the offer → pixels → Add a new pixel and this comes up:# J: {3 g0 m1 o e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 H& F+ N; i. @$ `from your software into the box that says 'Enter URL of image to load'.' E2 t G4 @3 t: y6 n2 r$ z" `8 p v
Once you do this, it should look like this:
: o/ o* b" |# C4 z/ B5 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& E) d( D, K s+ G& K' s- [8 O |4 E: FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- ]* z2 B7 G3 s$ ]4 @* u DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' `, z* w N" {" G
Prosper or CPVLab.
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1 ]3 v. r9 r+ Z |
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