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PPV GUIDE [PPV新手入门][28页]7 w8 A- `: P" \ l
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; Y* w8 ?0 u: t$ ENewbie Guide
- i6 }, j# F: \. }3 h7 TPPVPlaybook.com: o5 D) c" z. M; q
Tracy Shaffer
4 v: ~% P9 T0 w6 q+ X! e+ h# k) xDavid Ford
; I" a4 I3 Z' X& f$ F ~6 N. B9 B4 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 ~5 R' k; h' J3 hGetting Your Mind Right to Start Affiliate Marketing
6 Q4 n# _0 t5 s5 x4 t, `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" K, Z4 {( ~/ U. |; H* P8 l* m
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, V3 Y( l6 I6 q7 ]" H3 v; H( _5 @) M- Y& ^
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; R* w- x& p; m0 n8 A
with any success, these claims are laughable and far from the truth.7 h# n, R0 w# j* U$ [5 X. @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 F' e6 O) v# j# i0 F0 t) X
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. H/ V% }9 c* N1 Nthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 |' E& D( Z- `9 n5 u ]) D. z8 Q
overhead.
: c+ f; ^6 r- G& b+ H3 B: F" |The winners in this business are the ones with persistence when nothing works, who know there's: W2 t8 V, a( R; P! n2 m, s
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# J: M3 E# W ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
. g/ k8 P, i! n2 Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, J; Y+ }# Q8 J* ?* P! hMost of these things happen suddenly and without warning, and they all contribute to the amazing3 A$ e, @% t$ \8 A) V' e8 M
learning experience available to anyone with a few hundred bucks and the ability to open an
( d* i0 u; I9 M1 W' c+ {: Vadvertising account.' j. }+ V' \0 `: m( j& S( Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 u: D1 [4 u6 F8 s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" o( O7 h+ |3 ^' J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 ?7 n. }8 \" j2 e9 E# p! n0 ^+ _! I# utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 l6 i; e. @# ]" G. l; H
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 d5 ?1 B6 q9 l* k# ?
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( l1 y- y/ c. U( }& f
started building./ r; S. a" k& D. S7 y" y8 y8 k
Things you need to get started:* Z" s* F! u; h n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- \ D) @- H4 x9 d8 R! n% q# K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). o* v+ B/ O" c0 J/ \) J4 U
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 d' l6 g( G# S% S/ i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) O; w& `5 |' W/ g8 t! k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic( y/ j. ^0 M# i2 n$ V, H
with PPV.
" [1 d: a$ @; s! B. M0 ^: vBasic Getting Started Definitions
1 j6 `' r0 p' ?+ n( q. _7 nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 B( b3 b* P/ I' d1 k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- Y5 q) t: y8 f/ U* I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& C4 i6 {; ]* X" F/ y, @9 w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ ]( m' @- z3 `* D" P: hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 t$ ^3 e$ ~; ]# x# f6 V0 ]receives a commission on that product. An example would be the Amazon.com Associates program,
0 z2 S$ R1 d1 c0 e3 Q+ b7 U5 HComission Junction or Clickbank.6 R( c% }7 m* S" w* m8 X: O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 ]4 E9 E7 h3 C# s, Ban action like filling out a form, submitting their email address, signing up for a service or sometimes
' {: i4 S: @4 j. Y, Ybuying a product. An example would be Ads4Dough or Neverblue.6 S9 m' u$ R3 Y/ e. J H
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( U" E' X- H9 U1 ^" U% _6 C+ paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
* [; o3 w3 B% ~+ wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 ?1 L: i) o, w7 i; N6 H) I. S
right from the start can really help you.
6 H7 G- |( Y8 X8 x1 nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 p% W+ l) r6 U0 w+ ]# `5 {4 }+ O/ Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 q1 G4 s+ U- D+ |; _; ~5 k6 ~view, starting anywhere from .01 or .015.0 B+ S6 }/ f4 V7 H/ G9 b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: Q! u P9 ?6 ^, t3 `! gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, O% H9 Z$ g) j4 C4 {, Z
MediaTraffic, and AdOn Network.
$ z O0 | Z" N/ r5 _Don't popups get blocked by pop blocker software?
0 a! H% u# T' J; x+ |( TNo. Popups are served in a new browser window as if the visitor had opened the new window
`, a% A& J4 V% U) A# `themselves.
" g+ _3 \3 \5 X; c) S0 sHow many popups get served to the visitor?
8 t p8 T4 q* y. k, \ c: J" Q/ A: CThe number of popups served varies depending on the PPV network. Some pop more frequently4 v" ]1 n7 ^; {0 e9 r6 H- y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 w2 ]2 D: `8 O. L' ? X1 aserving this kind of advertising, so they have to toe the line between keeping their software
/ T) ]. e( i$ H" r& Xdownloaded and still making a profit.' s. Q. {8 M! v0 W# j( a
Isn't this type of software bad? Why would anyone keep it on their computer?
" u3 |; Z' \* B, S/ t% @No, this type of software doesn't harm the user's computer.# s% b$ m+ L" L6 X: J- d0 N
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) W+ b) H2 t* c3 w0 Y1 t+ f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 M( d8 m" H- B# w' F$ _that they can continue to have access to the incentive.
( p* B$ M; N& R% Z8 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- ?1 H( {5 `3 B( i' y' h- f& |
How to Get Accepted into a CPA Network) |! g1 Y n8 X- H# S; b! k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 r7 M+ W _; `% F* g; c9 n- J
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 N- `5 L! W/ p; udifferent networks. P7 Q( l# }$ q3 r; K' k: z. ~
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 }) x% {) M' d6 a- Kapplication and be as specific as possible about your promotion methods. Usually some time after3 t9 D# Q% u: d6 m% t* B
receiving your application, the company will call to interview you. The phone interview is a critical# x, `2 \, [' \2 N3 G
part of the application process, and most networks will deny your application outright if they can't get1 ]/ b( o9 V: A
you on the phone.
3 Y% B( j2 K" I* E# D: O8 UOften, the person who does your phone interview will actually become your affiliate manager after f; u1 x% Y% R1 c; m) D
you get accepted, so it's a good time to put your best food forward.0 i2 E/ |" ~5 d7 D4 H0 n; S7 r, g+ L
You might not relish at the idea of someone grilling you about your internet marketing methods over+ K |. h V- k. K
the phone, but trust me, this part is critical. Have answers in mind for the questions:) i$ o, l1 R/ o+ ]' ^' e6 z7 D: L
What methods do you use to market offers?# f& X. K% `/ X* \5 n8 z7 ~2 I5 m& B
Do you already have a website you will be using?& h$ d% T8 P9 g! {0 | T
How much is your advertising budget?
" b; z5 r$ y" c7 i5 TWhat other networks are you a member of?1 Z7 e8 I6 V' A" E4 a5 j! \
Who are your affiliate managers at these networks?) k. q. v. t1 U g$ g) O4 n
Do you use social media (Facebook, twitter, etc.) to market offers?: a: g8 c3 ^) X. j% V
How much traffic can you drive?
0 O/ S, |; |; k% W; _% x" T& |, mDo you have a personal recommendation from anyone who is already a member?* j( w0 w8 O* P( J
Once you provide satisfactory answers to these questions, the network will approve or deny your) w9 B- ]5 ]/ N
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 H S, t$ Z1 F% |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 E9 T/ k" W1 Vfor the network can be helpful.( {( Z' B* y* Y4 `( p
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( D& Q- ]8 P6 R* N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* Y5 `$ O/ n/ {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, I, I( q& N! {( e! p
people can open a lot of doors as far as networks are concerned.! ]0 K8 `$ G. x/ e1 }" @
After You Join a CPA Network
5 `6 q7 J2 I# r# A! fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. K, t! I4 h/ k1 o, f$ P( s- U8 C0 S
and make an attempt to get to know them a little bit.
- u& R2 K% o$ o( ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 Z {1 G0 O9 S4 U) G. M Y- C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 Z2 e/ E8 ]8 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 ~5 `$ U3 C1 Y- ?8 N* glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: B: F- k9 u& [. j1 @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- w+ U8 W& |! G: L/ hemail.$ k3 @8 w; b( P+ D
For more helpful info about dealing with affiliate managers, check out:3 O% R. N- ^& }& Y1 O
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 P6 Q; H2 J8 ^9 j
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 ] C: ^4 ^: z+ M( Q# R& c6 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. |2 t1 v5 f) r9 W& y+ X
Set Up Web Hosting
2 v; G/ y/ U- u0 aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! U5 V* S1 R+ j5 |) H; R$ Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ H7 E- a( K' R0 Khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& t2 r6 }: e0 d' f {& n q
whoever else is on the same server as you.
( M0 ]( E' R0 V+ O% R" O& QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. _. O$ D0 [7 h' }1 i! b# O
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 o! `8 H9 W8 V6 Bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( X# P8 R! G$ t. S
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 s6 _ w7 Y0 e* |8 j4 uhouse full of roommates (hosting customers).2 e Q" x$ Q+ L- @* i5 D
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 T0 h3 l' t, m6 ] Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 m, b. A- K% [# n1 Dfit.
& C# V8 |$ B5 ]0 t: {Say your roommate brings home a large turkey. They will then take up more of the refrigerator than _4 [) d* @. ?5 F) K5 y1 u: R
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 F" c1 L& b0 u/ `* w1 |their food. Everyone else's food in the house has less space to take advantage of.& W: ^; |6 g c9 q. x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 R/ o' D. d% |/ ~. N( bany type of hosting this is a bad thing, and especially while running PPV traffic.
$ ?4 }3 m- a+ Q& [In the case of a virtual private server (VPS), everyone in the house has their own designated space i0 \* s2 \0 A( M2 m
inside the fridge to put their food, and other roommates can't come into that space. The server is1 f( T! w6 `( r' z& W0 a; }; I8 Z( U
partitioned, so that each customer can only use a specific amount of resources at any given time.
Q4 I9 f; @, W& lA dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 x; i) a8 D& x. u* x5 `6 X5 jbelong to you and no one else can use up those resources. This makes it possible to serve much more
7 p+ [. ?& [. V; ?+ u: g9 M2 wtraffic, faster.% I5 u1 p: N8 x9 H2 \# w1 D
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) e, i: O! _' Y& g1 j" J1 m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) e. A, }3 ?7 b' g0 c2 T
here:
' B0 A1 z k, p" A# Y! ? h( [http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ S+ Y Q! a4 G! m/ Q- T! J
VPS&highlight=hosting: C# j$ {5 Z; G* E
Dedicated-Hosting-vs Shared-Hosting
& K) H. q7 C0 K2 f- L5 ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( q% n( M$ m. P" P* @
Hosting...Your-thoughts, q0 }0 `2 _. r, H8 K2 t4 f6 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 B' f) q0 V$ k2 b" g# \
Hosting Providers for PPV
3 j8 |; m; O0 D2 _+ \Beyond Hosting
: Y" f1 a2 X0 U- Qhttp://beyondhosting.net/4 @( \" [" B, G" Y+ n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; g# V, }" V' d# ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, G/ Y0 [% s5 |direct linking with PPV. Also, these guys provide great support.
: p* m# Z9 l2 I' |1 |+ oProsper202 Optimized Hosting/ P5 d* G4 D2 G2 g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) f8 u% d9 A) h6 q4 Z' U+ S
CPVLab Optimized Hosting. p% t$ c" O, K6 A
http://beyondhosting.net/CPVLab-Hosting/
* D7 O# a$ f1 }Domain Names for PPV; j' _0 q. O* W/ }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) j1 ?/ O6 f& @. O6 C$ @4 q/ h0 ]
where you're going to host your tracking software and your landing pages if you decide to make them.( n5 B1 p1 r! Z/ M6 s
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( M" f! l0 W$ I: ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 b- A; W( C7 D) x* ^* ^5 G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( o: A" p9 {& R5 O3 e9 Y8 Aterm or build a whole website.
$ f3 ^9 b+ u: {1 HAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; v- y3 w8 R. N
tracking software on your domain. This is really important, because it is necessary to track your
. y8 i5 N5 e* p, u g- e% S/ R; V" t. Pconversions down to keyword level so that you can optimize your campaigns. Without proper. x: m. i" x5 K- @ O9 ?8 T3 |
tracking, it is impossible to know what is working and what isn't.. r8 {4 ?1 z2 @/ h7 Q& X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) C' ?1 Y* y& t( p2 D
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ \6 _' ]! `& }" j% v2 {* n
Prosper202, o5 c& B& X! y# ^' L3 f
http://prosper.tracking202.com/apps/( g5 M( N& Z& r" K* D/ W8 ~
CPV Lab
; N4 B G( z6 h3 u; E8 v% c/ _http://cpvlab.com/' p( f! k$ r7 L7 u0 N" W" i
CPVLab Help Videos
2 i( D$ X! b/ J& hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
. |" f5 t& Y9 r# o/ a1 AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 c) S4 q Y9 e8 R9 [
industry standard.
8 c; S" R" c1 @/ l/ C1 z( h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% Y4 l, G: |5 X. J2 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& V+ P7 l& |2 k$ q2 a* B y8 P6 P
good support if you have problems with your installation.
( t0 F+ `) r( u! T* v% yTracking 202
3 K: K1 | I" B6 f& k3 X4 gTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 Z3 d0 ?, E; Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- ^1 |4 ]' K, V8 j- t& q9 `) Qarea.
: ? _- y/ i( y- fIf you choose this option, keep in mind that your tracking software, one of the most important parts of! `9 |0 @* h& ]' t! S
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ c! {: f# [+ H3 g: k
interface, and their hosting.' d+ L: M+ ]; \- N4 C6 g) _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 r% N; t! B8 K$ U8 l% T
and targets which you are bidding on. Leaving this up to chance in order to save money could; F: b. b! ^5 m$ B' y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you# e' w- t! O# F% F* E& r) |
were using.
, _; l! _/ A+ RChoose An Offer
) j9 h1 c( q' o) X3 B( XNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 u" W. i2 N% n, J& h1 @" _* B2 m' t
Lesson on Offer Selection* V8 m$ X& D8 f. t- k" l# J- a% U
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ o G$ v6 g* K: O& DIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 J5 b. o0 s0 U! C8 f
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 ]" E+ l0 H/ K% {- u Z% u% `LeadImpact as the traffic source.
" e$ T; {$ b; D5 s1 _Now the best way to learn how to put all of this together is to just get started. For some variation in! m8 r$ g# n1 M. L3 h# K6 E% Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 t% Q; Q4 I( Wcampaign.
8 r, d! i# O$ y1 c5 \. wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 |. J1 p9 I3 q0 Z9 Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" G6 G( t; |" ]% u2 X
that all traffic is accepted.- t$ V6 M9 R( ^. s3 r* J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., _1 f. y& p5 Y4 c
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- |2 n! B- ^$ ~/ z' o2 T
get creatives like banners or images specifically for the offer.
& Q1 Z v8 X6 o# ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: t- D: b* @, m$ J6 f+ CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% w7 a7 ?( Y* n7 D% g+ wtrack my keywords. Without doing this, it isn't possible to see what's converting.* S4 J' [7 E7 e( Z5 i( \# w
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& |. j5 `% V, Y' `( t$ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 L5 O) D) w+ r1 Q n i' ~
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 Z: {, N. b" o: Y/ O8 d: kbottom of the page:( h: b* y! S+ J+ ]
Next, I have to cut and paste this pixel into my offer at Ads4Dough.8 B$ h0 v! t+ T- W$ O9 k! K1 g7 p
Click on the offer → pixels → Add a new pixel and this comes up:& [6 L, A& q, Z% v4 N: a# c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( K" F: B6 \: F5 Y" g; Nfrom your software into the box that says 'Enter URL of image to load'.
1 m8 p/ p$ ?# y- lOnce you do this, it should look like this:* A7 e$ k# A8 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 S* o' o0 h4 W" s- }6 W% i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 v6 ]: u2 E$ e7 E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* d6 B! f* t7 rProsper or CPVLab.9 Q/ @0 D0 p! `: S w8 O
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