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PPV GUIDE [PPV新手入门][28页]2 ^2 D0 l$ s0 G9 x
详细的请下载电子书！. y8 V$ K4 P3 M- v5 a
, e7 E" ]/ y+ \; _6 c
& u/ n, ~8 Z4 o0 K2 c. iNewbie Guide4 q" k0 w; ~9 I* b5 ^1 `
PPVPlaybook.com
" ^4 w. `; O4 g' {( @' lTracy Shaffer
* B: R0 E3 k/ E$ m! WDavid Ford
2 _# q$ x; y: S* n/ _+ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 r3 P0 |0 t" h/ `2 p! ^/ B
Getting Your Mind Right to Start Affiliate Marketing
$ F. Y) p8 \; R- RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% G8 g0 D+ p) X. e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; D2 j- G5 O6 |8 Z; |& U9 Jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 D! R4 N" Q4 D; ^
with any success, these claims are laughable and far from the truth.
7 c/ M$ Y' ^1 MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 v! d u' \/ J5 ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 Y* e! g' @& k, d
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. j1 L9 e C* N3 g6 Y7 Xoverhead.! T: n: _$ j) i7 g% T4 `2 b
The winners in this business are the ones with persistence when nothing works, who know there's
0 C' r; _) u% Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 x- W I" i9 B5 y( h c T C) E* }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ }8 v5 F% ?8 I1 Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 n, V* m, Y$ b" l0 B
Most of these things happen suddenly and without warning, and they all contribute to the amazing
7 l) z2 \+ x" Y4 i1 C# Z. ]- M8 Slearning experience available to anyone with a few hundred bucks and the ability to open an
( B5 y5 z' x/ N' Xadvertising account.
1 l8 Y* Z! h7 \9 p+ G, l3 c" A2 zYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, Y9 ]5 F! r" ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# J: c! {8 x$ g& k4 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& H { E/ W% h' E
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ C1 h$ g, z+ H: g: G: d$ t; U" O2 zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ i; l8 n" a4 t; Z* ]started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 l- X9 C# |& a7 g8 w
started building.2 H3 B8 t% P3 ?( C7 U
Things you need to get started:
/ g& M' j% R7 K, a. X5 [3 T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- N4 h m7 K, H, K# Q: P& h5 U. `
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 t' |1 U6 e9 e, d/ f* o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) u" M6 Z' I* D) P ~( N. m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 T1 A/ g9 w5 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic, S0 D7 z4 K% [+ L4 W
with PPV.' V- T1 O1 A( p' [* p5 H- j
Basic Getting Started Definitions
6 r b. I% Y+ x6 Z4 lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 K ^) L7 Z# A# d) X& D& E7 ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
V$ @+ |7 b7 a! s% F" D" m7 ]5 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" [ j# t5 p& c8 X. ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 t0 o& I7 R" u4 s7 d' u& m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 i/ j# O z$ g' sreceives a commission on that product. An example would be the Amazon.com Associates program,: V( n! Q2 C- e# G, N9 W
Comission Junction or Clickbank.& S" B# `; M: X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; a: L8 }- l, j+ H. `an action like filling out a form, submitting their email address, signing up for a service or sometimes
w& M1 p! T7 _+ v4 Nbuying a product. An example would be Ads4Dough or Neverblue.
, z$ ?! [& w. T3 \" n" PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 U5 ^8 b: X; B8 J I2 Z) i- w' caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ f3 x( t( u3 {: q' [5 srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' D% l! E& I" E6 i% L5 fright from the start can really help you.* z5 N8 X6 k! D, Q, N/ c
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 B& v0 ^% m+ U4 ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 s- Q' j$ @2 g5 J+ S) i8 H1 A
view, starting anywhere from .01 or .015.
! C- Z8 v+ ~3 O J; G; g' T5 H, E+ PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 T3 f3 n: D" D: \$ d1 rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ [/ m; E0 H l* jMediaTraffic, and AdOn Network.
5 R. c* ~7 O4 A! `' k: n9 PDon't popups get blocked by pop blocker software?7 k4 u/ j9 e0 }9 N% e
No. Popups are served in a new browser window as if the visitor had opened the new window
2 j; f3 d8 t# {, X O( c7 [% H k7 ]themselves.. }0 u, u0 `2 n- Z3 w3 G
How many popups get served to the visitor?% y; b. J# a: A* W
The number of popups served varies depending on the PPV network. Some pop more frequently
' E9 n. U9 Q, U% i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 }) B/ p ~: {0 y' r+ e2 [
serving this kind of advertising, so they have to toe the line between keeping their software. d# u/ X6 q% T" p0 j0 f. l5 `
downloaded and still making a profit.$ _# Y8 g% b( r8 O
Isn't this type of software bad? Why would anyone keep it on their computer?
" l' p0 T) ~9 l6 h7 sNo, this type of software doesn't harm the user's computer.
# w+ f1 P1 z7 f/ nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- O* j) O. u" ^; _toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ E8 c; R) T: n/ p9 b6 l4 Ithat they can continue to have access to the incentive.
2 L; P; H! [8 ` H- G4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) j2 B$ E; a' r0 U9 F# t
How to Get Accepted into a CPA Network) V, `. g+ ^, _6 D6 A0 ?7 R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 e% {8 x8 A# @- n& |! U$ b+ j
to start looking for networks is Offervault which lists offers and lets you compare payouts across& h" C) e% h. q( \
different networks.
& n' B6 r( m) j7 b5 m2 U, GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 v# k: V8 j, F7 ~) S- G
application and be as specific as possible about your promotion methods. Usually some time after$ W7 F& Q! B8 O( \+ I+ I
receiving your application, the company will call to interview you. The phone interview is a critical0 ~: B$ p, s c1 h5 }% ]0 D0 L
part of the application process, and most networks will deny your application outright if they can't get( W, l$ E& g) X6 A
you on the phone.# [$ J0 s( Q5 n# o
Often, the person who does your phone interview will actually become your affiliate manager after9 ?" H4 N" r) ~. `5 g* O
you get accepted, so it's a good time to put your best food forward.
0 q$ d7 M" |( T0 |You might not relish at the idea of someone grilling you about your internet marketing methods over
- j8 {2 V: E9 c) \ u Z @9 athe phone, but trust me, this part is critical. Have answers in mind for the questions:
, d1 w8 k! L4 B" {- t8 I2 IWhat methods do you use to market offers?
6 ?7 R' a) G, ]! [3 p2 ADo you already have a website you will be using?
, T! l# R5 B2 tHow much is your advertising budget?+ z, o' | c: t7 r5 T
What other networks are you a member of?
4 Z( x6 X# E6 j( @- K+ {% UWho are your affiliate managers at these networks?
% @8 V. R1 l; c: ^Do you use social media (Facebook, twitter, etc.) to market offers?% ]# z* e# z% h2 m5 H: P
How much traffic can you drive?1 g2 v; b. S2 R7 I, T7 |4 @+ S& p
Do you have a personal recommendation from anyone who is already a member?1 s. {* i' \/ Q+ A
Once you provide satisfactory answers to these questions, the network will approve or deny your
! [2 X- y+ y' qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 a: k. f- m" w& J& c. v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
}: P8 Q7 t. L+ X. Pfor the network can be helpful.
. ?+ F- o: A4 y b/ B& q, o7 CTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! Z/ y6 {, X- n/ R QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) M6 }- U- h1 `& I; i/ [owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; A# C$ [- T4 s3 h$ _1 Z
people can open a lot of doors as far as networks are concerned.
# M4 C6 n, L7 j5 iAfter You Join a CPA Network
- P$ ?5 O! v( P4 FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 q3 Q1 \. Q* V* Z) h; Z4 Oand make an attempt to get to know them a little bit.
6 v7 V+ V! q2 z9 X2 vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: L9 H, T, ^1 F- B" g6 cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 g* z: |, M4 P- Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 b4 F( j; O, z$ n: V6 o* a4 _8 Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout# z" w( i9 y5 n% k* L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 y H# C1 p* l' \* I5 p
email.
1 E9 l; a1 O5 i/ L$ W# J1 t+ sFor more helpful info about dealing with affiliate managers, check out:0 X2 @- V4 E3 S q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& o1 j; O% i5 ^, N/ C
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% ?( B) C$ D+ @: V9 D. T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) M4 e4 G" y# J" A! r( W: @9 SSet Up Web Hosting
% [2 B% k0 Q5 x/ U) S3 ~8 BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& C; `/ I4 x- y2 z7 [, eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 |" ~$ h, x8 P' K7 I- F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- }) l3 ^& e( I5 o2 K7 q% q( w$ y
whoever else is on the same server as you.0 j3 e! h7 }+ n! F6 c2 g5 m) Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# _5 Q$ w3 Z: A# t, y( h% `enough that the visitor can't close the window before your pop up is even shown. You have about 3. ~, U( P4 Y: Q# f, n# ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ y: K2 }1 s, y% Q) g; D# vTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ ]9 q5 H4 H4 u% V- ?
house full of roommates (hosting customers).
( p1 m" l/ J. C# p9 g% R( fIn shared hosting, this is like having roommates where everyone has no specific designated area inside* y5 z" c# Q& q4 i% E2 J) @+ T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 h& T5 d% m% n) w
fit.5 I z/ G& g) C. x& r5 T* V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& W$ ~1 G" K8 k- athe rest of the roommates, by virtue of simply needing more space and resources to accommodate# x1 O M1 N( s- V
their food. Everyone else's food in the house has less space to take advantage of.
: t- \' O- [3 u6 dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 H# J) x3 O S5 W7 a2 Lany type of hosting this is a bad thing, and especially while running PPV traffic.
! ~( ~) W! C4 iIn the case of a virtual private server (VPS), everyone in the house has their own designated space( h5 m$ X5 `# d3 ~
inside the fridge to put their food, and other roommates can't come into that space. The server is6 j, B% x) r) }
partitioned, so that each customer can only use a specific amount of resources at any given time.
8 a2 s) x2 e" y( I( KA dedicated server would be like having the whole fridge to yourself. All of the server's resources" o' w7 k6 B" s m
belong to you and no one else can use up those resources. This makes it possible to serve much more
! w4 ^, m# |" d* y, }7 z- w8 c: H5 D: Ntraffic, faster." l) l) l5 b0 q) R) s( r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! i& s" B2 w2 p6 ?+ V; R0 H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, P( n8 j7 B3 E P' L+ Lhere:
* H+ ~4 \# \7 C2 `+ f7 L# mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ e1 u. t) f# z5 J, B& F( | mVPS&highlight=hosting
, j( T. y9 c$ k! t) B5 X. XDedicated-Hosting-vs Shared-Hosting3 V6 g' s n) S# ]+ G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 w' {% { }: z' O; ^Hosting...Your-thoughts
' A5 e- N- ^$ `! P% q! K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# p4 I1 P$ P- I( u$ r) oHosting Providers for PPV9 ]& |* q6 T3 g' }1 D" ]
Beyond Hosting
3 h4 ~ a1 |8 a( F8 Thttp://beyondhosting.net/; Z6 a' K) R% _! w* V9 m+ r j6 Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 x) K! `0 ~7 T; b2 L' g- h% G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( c; o7 V, H# z9 S) {' ], @. s) Qdirect linking with PPV. Also, these guys provide great support.
4 e: \$ }: c" FProsper202 Optimized Hosting* Q7 r3 z8 H7 [2 |# H, w m
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 ~" T8 X4 a3 U+ V' ~" d, ]
CPVLab Optimized Hosting
, D3 t* t% q% ]3 shttp://beyondhosting.net/CPVLab-Hosting/
* [8 n* o7 o- v" s! W' q' G- d% L$ a5 EDomain Names for PPV* @$ ^5 h5 {. ^( m$ b0 O- l- ^
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- o: A' @0 t' A# p: }+ Q3 D4 A! c
where you're going to host your tracking software and your landing pages if you decide to make them.
/ M' o7 E" T A$ s+ W' p9 @Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 {5 f- K2 g8 I5 u" p& Z3 v& t; Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 } |! K# I e. B ^ z# x4 G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ O5 c. r" r1 ^* aterm or build a whole website.
( Z# F3 K4 `) u2 d- I# c2 i7 `After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 j9 ^; C0 |0 _ d$ i9 T9 ^, {tracking software on your domain. This is really important, because it is necessary to track your
8 d7 p! M/ o1 C8 c: r; j C& `conversions down to keyword level so that you can optimize your campaigns. Without proper' t9 O0 I. V) N" A0 ^
tracking, it is impossible to know what is working and what isn't.
' J1 Q/ S. J) K1 U5 |3 rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 K/ R- Q4 \" L- o9 H5 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( q* @. X4 M+ E8 n2 N# X% d9 E7 `' ]
Prosper202
- T& y( Y; V4 T4 }& Phttp://prosper.tracking202.com/apps/1 g) I- F( ^! @# R% F$ J
CPV Lab
1 C* \6 v8 r) T2 n# khttp://cpvlab.com/
4 h8 ~. I( y1 I9 D( a- r) I# _' T0 e' mCPVLab Help Videos
' D/ M# a3 I# k! }2 c3 Y8 mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 A( f: Y2 j" K$ X3 K) I1 b7 @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 v) W8 O& G0 \0 n- @8 h, k$ c. L8 ]industry standard.6 V. i; P4 k4 _8 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* X, n0 S) v* ?$ `9 s( JCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 g8 S: X5 \, t: Z) F. D, `: Ngood support if you have problems with your installation., p1 b, v( O( V; p
Tracking 202
+ [6 g% k2 I+ eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your; D) E# a: Q- Y" H& F$ z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 z- d. Z# f: n f/ L
area.
( D6 x& G, B! t% Y* eIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 n: ]0 n2 E0 w6 f% f0 X% P( ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 A5 s" I/ j2 i$ T0 b M* cinterface, and their hosting.7 P, P4 D" H& e( G, @/ i" n n
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 H( y! `; r2 d& w" s) Oand targets which you are bidding on. Leaving this up to chance in order to save money could, l' j' ~$ \( _. p1 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, S7 S! V, R% Z7 q3 M0 F6 `+ lwere using.0 f2 E Z+ N+ F
Choose An Offer0 T( D$ n, r" ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; r i% f: L4 C/ L8 O5 _% |$ Y E
Lesson on Offer Selection J7 Z9 W5 Y) r( @1 F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers) \* p% L. ^/ ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# }) p- W3 `4 `% f: `1 v
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 J& k0 ^7 B$ \! VLeadImpact as the traffic source.
. ^" z/ }" p6 J0 q5 MNow the best way to learn how to put all of this together is to just get started. For some variation in
H' m2 I, ~: P# t* U9 Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. s3 r% H+ H: {% t" }* xcampaign.
$ N( N1 x4 G, V6 u1 \& CWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* E: N% D5 S3 M0 B& b6 a( z+ Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* \4 O/ Z) {# x/ A( Z: [
that all traffic is accepted.
7 r! c6 n( J% mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 M _7 v4 Z7 G' R: U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 e- q" U9 ^; uget creatives like banners or images specifically for the offer.( d& Z9 e, P" } @* f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% t, c* Y- t' o7 s" R( G( V8 f0 a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can x5 l' s5 e- |- C/ \" V
track my keywords. Without doing this, it isn't possible to see what's converting.
+ s7 X0 k( w; @: E( qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 Y/ E7 o1 Y% D$ d D) q6 I0 ~. U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; z0 Q* z2 i5 Y. t1 f' a( p4 u7 A
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* V# j1 b& I" m3 }
bottom of the page:' ~7 ~- _$ x& b h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.0 s& p7 I' _) b
Click on the offer → pixels → Add a new pixel and this comes up:
4 ~; {6 e, n0 J) W9 ^9 SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ N% V* m6 z& t$ L3 Z) A
from your software into the box that says 'Enter URL of image to load'.2 i O& d8 x+ Z
Once you do this, it should look like this:
) f8 L( B- e1 W, v2 K7 { A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# Z' W7 b2 i& K: t. d" O
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 q8 i/ p, B' K/ F( f; }Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; ]$ e R/ w2 H" |& k/ d) c/ A
Prosper or CPVLab.( j! r# W* P. {5 D) K7 I
7 h1 H) ]+ X2 _) \! H! x% U |
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发表于 2012-12-27 18:47:17
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