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PPV GUIDE [PPV新手入门][28页]) I# b1 l( p8 J$ c5 p
详细的请下载电子书！
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7 ^6 \* k1 j, n1 F5 U9 c* K) S0 G: D5 bNewbie Guide
8 t( S+ g( |- s5 y' I d" YPPVPlaybook.com4 d' N( R: E) x3 l7 k( q" s& C
Tracy Shaffer3 q6 ?5 A# s. G; u8 Q7 A8 M2 z3 N
David Ford( X+ f# C, ~: b' k% S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 L& B' q3 G; Q/ yGetting Your Mind Right to Start Affiliate Marketing
I8 L2 |5 `6 e4 j4 j0 K# FThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ Q! R$ x6 C; P" y8 ?. j g
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ x* _! R3 a- I7 L0 O9 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 ^6 z/ A1 m! h- Mwith any success, these claims are laughable and far from the truth.: o7 \& M; Y+ k. G* S2 g
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 W5 T4 Q! W$ Y% u
flow management. The main benefits are the low barrier to entry compared to other businesses, and( }5 c( u5 e' ^& ^4 C- m2 W9 v" _& v
the ability for a marketer to be a one person shop and make an incredible amount of money with low. W' E" b" s% k4 q2 x
overhead.2 u2 {( {8 N! ]5 o" Z, J. ?
The winners in this business are the ones with persistence when nothing works, who know there's+ e! E% v& O4 s
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ G+ m+ W" H- t- kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ A: @/ V w I! v! }9 X% S# b# j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% _; P. f+ e' P$ ^9 z4 o/ xMost of these things happen suddenly and without warning, and they all contribute to the amazing7 v/ c4 b+ s6 b* ]. P8 Z, @
learning experience available to anyone with a few hundred bucks and the ability to open an$ ]% ~2 F+ M2 B% C" U' J- o$ t
advertising account.
- H" P1 _1 ~& z6 W6 \! g; q& jYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 i% p' ]% r& a: f& Pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- H$ m$ X$ z$ W- n1 M
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- x) t& l" z+ B+ y0 Z0 B" itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 r9 g; U, E t& H1 w2 t& PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ ~" `9 G: M( k# k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 t9 X n+ J& I+ x3 R
started building.
# F+ X* X" @+ V3 P6 p pThings you need to get started:. u2 g, E& l* E9 z/ O, l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( `( `& y8 h6 F& r8 r$ B* W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) f! g& A2 h7 o( n3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) Q* `8 U% A* ^$ o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' A9 i9 l% d) ]7 qThis guide describes from start to finish, how to get started in affiliate marketing by running traffic4 t m+ Y N8 ^" R- W+ f8 g! j( q
with PPV.1 _* `( c) J$ Q. t- f
Basic Getting Started Definitions
8 ~- a! o; X' x5 m2 H) FAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more u* k, [4 E+ q; K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ E' W% b. M7 ?& h7 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 s- q$ g4 o* {6 ^& j" z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
n1 X$ ]# |! h0 h7 A5 @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 l( j% w8 L2 U1 C5 H' x
receives a commission on that product. An example would be the Amazon.com Associates program,7 }3 v; K6 |$ l, |$ l, x
Comission Junction or Clickbank.( {+ h& D% c! E$ K5 k8 {: n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 T$ G; c ^ y5 E Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. t5 x+ C9 q0 E1 R S( ]! Ibuying a product. An example would be Ads4Dough or Neverblue.
9 N7 v2 k2 o4 S; L8 g3 J; |# W) ~% PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 O* R i4 ~0 G/ s3 a. {
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. s9 h7 e9 v2 z- S. ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager; T# T# m; x1 _0 T% U7 X: D/ Z1 E
right from the start can really help you." f2 O% f% ~2 h% u$ x# t& c4 S( Y; m0 ]
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ E1 A+ d. X6 J! i1 ^! ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 M ^ w o5 E: ?0 @4 S
view, starting anywhere from .01 or .015.6 x& @, l7 k# Y3 u6 F3 @
In order to use this type of internet traffic, the affiliate can sign up with a number of different
" _5 E( r9 X/ L4 Fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 K& _/ \# B2 l2 i# N( h
MediaTraffic, and AdOn Network./ q( b" Z+ ?; {8 k2 K3 O
Don't popups get blocked by pop blocker software?2 }. l; S8 R! n3 {
No. Popups are served in a new browser window as if the visitor had opened the new window6 r- Q% M4 ^+ z* t/ }, v, n' Q5 Y3 X
themselves./ Y% k# }) i& k5 |! p
How many popups get served to the visitor?
. Q7 t; `7 F6 K$ [ T+ _$ jThe number of popups served varies depending on the PPV network. Some pop more frequently- M; j% ?5 w4 i7 r0 S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- w; [ }6 g0 U3 n0 o
serving this kind of advertising, so they have to toe the line between keeping their software9 p- g! X0 I8 X
downloaded and still making a profit.
$ K. V; }) K+ LIsn't this type of software bad? Why would anyone keep it on their computer?
: F: ?% q/ E& z; k& r+ K+ vNo, this type of software doesn't harm the user's computer.
8 \2 n" \8 G" i# nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
Z$ z, y! J' k1 } k1 g. j; Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so* }1 L; |2 I& Q* n) Q
that they can continue to have access to the incentive., Y& b- A3 |# h; T. g6 m4 t# j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' l, q) z' E* s* {) j9 Q6 M6 ^How to Get Accepted into a CPA Network" G5 I$ j4 L0 f2 t( Q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 S2 J$ M7 ]8 o6 T9 `8 r
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ \, L! m' Z* jdifferent networks.
. [: c. b& v' m' c0 q: P+ A r/ COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 H$ l9 D4 P T+ m/ q6 Kapplication and be as specific as possible about your promotion methods. Usually some time after4 Y: P4 Y' n( v. C
receiving your application, the company will call to interview you. The phone interview is a critical# S# J0 m% w# @2 H! n1 b; f% ?6 I x
part of the application process, and most networks will deny your application outright if they can't get
6 n1 [, c" N8 H2 J+ `. F: [1 dyou on the phone.
8 l+ q7 z" ~/ M: p% aOften, the person who does your phone interview will actually become your affiliate manager after0 k# E( L. U8 d2 A3 V% S5 K
you get accepted, so it's a good time to put your best food forward." E' C+ U9 J, z; _) U
You might not relish at the idea of someone grilling you about your internet marketing methods over" b" ]9 @. D7 y4 L0 p2 n
the phone, but trust me, this part is critical. Have answers in mind for the questions:
9 R) g1 o3 f( K% o) V7 q: [0 TWhat methods do you use to market offers?1 U8 P/ z+ n; ]3 @8 M
Do you already have a website you will be using?
; b6 Z* Z3 E$ l7 _! L) UHow much is your advertising budget?
' a3 @' l9 X5 W4 g% ^' o/ ^What other networks are you a member of?
3 `& f- |. u3 |" k* g. N" `Who are your affiliate managers at these networks?! o( N2 c/ i# I
Do you use social media (Facebook, twitter, etc.) to market offers?, v6 T' h& B9 {, a; K8 b
How much traffic can you drive?
% m A& ^( I0 K7 o0 |* B- ODo you have a personal recommendation from anyone who is already a member?' j4 i) v% P. [
Once you provide satisfactory answers to these questions, the network will approve or deny your% O7 X$ b+ E$ F3 a; n
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% P: y, `& t3 {" r$ `7 z+ npersistent. Also, getting a personal recommendation from someone who is already an active affiliate+ w0 A4 G$ B* ~ `4 q2 c2 M
for the network can be helpful.
5 c) C" O0 E$ fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate [/ O0 {+ a$ r! m6 ~8 n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 E; B) k4 v8 H3 ^3 uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& C" L; ]6 _# @1 P, @people can open a lot of doors as far as networks are concerned.
7 I% S' m& R5 S; }After You Join a CPA Network
) B) `: S( i( i6 }1 M b( B: QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% f7 X! K+ z% Y- _# u6 k- u
and make an attempt to get to know them a little bit.- ~% j" x$ W( ?1 @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, `$ p( v, w3 k. h, N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get7 g7 ^1 ^, }9 |6 t$ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ Y# M; E. m8 l7 g9 {0 @7 D+ z$ Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* `3 z; h; G4 A! Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' F9 I: Q* g7 R% M0 u! Zemail.
; o" a* p6 m. f( y/ aFor more helpful info about dealing with affiliate managers, check out:" E8 s1 \8 L% v& x$ N
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) T5 J" v$ d1 p9 rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/% A0 c3 e q! V+ k7 b T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 U, u j$ z$ M+ z3 j z
Set Up Web Hosting
8 |& j7 v! N) u/ b) G9 T; {7 hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 x& w' @" c# q1 Z" k3 ~" ^/ y) B' iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, D. ~) N& o1 U y- m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 E/ B: H: n6 @- ]1 s5 W5 Mwhoever else is on the same server as you.
) q5 D) G# y- }, D+ DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 G; m7 d* K$ Xenough that the visitor can't close the window before your pop up is even shown. You have about 3
# h3 s2 F' N( B" n" `& j+ Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 P2 Q, P0 ~' N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 {# t& `5 J* r/ @house full of roommates (hosting customers).
/ C3 u* s: v9 C, |In shared hosting, this is like having roommates where everyone has no specific designated area inside
6 O% o( c, }& h4 v) F- t' ]8 qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
( I z9 O6 k9 E& M. {8 pfit.3 G+ t0 o' F0 O* M( R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than ?+ ^( V- y5 V9 w1 F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 \+ _" X# p7 W- d' {- K) W' jtheir food. Everyone else's food in the house has less space to take advantage of.6 _6 g7 Q4 `" x! T& f( |8 J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
c5 Y6 N: Z3 J; _+ aany type of hosting this is a bad thing, and especially while running PPV traffic.
; W" z2 A* u9 k# v* o+ bIn the case of a virtual private server (VPS), everyone in the house has their own designated space' ~- b1 _# s$ [7 H7 e5 U2 n
inside the fridge to put their food, and other roommates can't come into that space. The server is
- f0 a& S8 S9 Ypartitioned, so that each customer can only use a specific amount of resources at any given time.
* \9 g; K5 b7 s: e% YA dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ p% g& X( ]% G. \/ B; S0 kbelong to you and no one else can use up those resources. This makes it possible to serve much more
" Z5 a" B5 {; J/ straffic, faster.
' b9 p6 m* U; @. e" X9 bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: Y# i6 b) T# B6 z6 T* I$ mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! N! T# _) Z& {& i" C1 ~here:
/ ^ I! }" F4 N/ F& [6 ^1 Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ z/ o b: V! \# k# k; N, hVPS&highlight=hosting
' {) m4 U$ s! o% Z! P" H. E( o. YDedicated-Hosting-vs Shared-Hosting
. m7 q+ I! j. e: `2 v0 G' ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 d9 A7 `7 m" u
Hosting...Your-thoughts3 l# Q9 u9 c3 U% {+ W# i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; b g$ q: J& {6 o2 a. E$ {Hosting Providers for PPV9 \. i4 f4 O; t, I9 l
Beyond Hosting
; s3 P0 y: i r X+ zhttp://beyondhosting.net/' p* H; ]# C! E& ?1 F8 g- q( G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" K! Z4 {$ M* O2 H7 K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% t$ y# i2 P3 S' {/ l
direct linking with PPV. Also, these guys provide great support.. q; ~4 T/ C/ p
Prosper202 Optimized Hosting3 H/ ]5 f) {" f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 a4 f. K' s' t7 \
CPVLab Optimized Hosting7 h/ \- c8 S1 ~% j" j
http://beyondhosting.net/CPVLab-Hosting/
5 a5 i0 \0 m3 e4 Q' oDomain Names for PPV
' S) N B' @ L9 I( `% qOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& n, j" X0 |! a+ f% G1 \4 Dwhere you're going to host your tracking software and your landing pages if you decide to make them.6 x5 q$ `4 r2 t& {4 I7 i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," [; O. c, D& @; l- E% h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& q$ R" p2 ^+ n# @5 H Y1 W0 q/ D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& Y7 N1 f% x0 C5 Z1 s9 |" R) J, zterm or build a whole website.
. q! ^! w, x" z0 jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' {( Z% y0 I! W$ W0 b( Mtracking software on your domain. This is really important, because it is necessary to track your* k% v0 M0 F' [/ r
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 w! Q% i, A" P H; W3 ftracking, it is impossible to know what is working and what isn't.
1 X% k9 @$ q* w$ W C4 d* {To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. e! J0 Y) D7 i2 A/ i( wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& [/ b6 A, i3 v) w' Q# C! V% iProsper202
2 P. e, E- p2 @ }* f* Thttp://prosper.tracking202.com/apps/
' O* {& s( \4 V- N. o4 lCPV Lab/ J7 c" \6 I5 y& m& o( J
http://cpvlab.com/
9 p" A; {2 E' b# LCPVLab Help Videos
. ^! P: X4 m& U* t1 ^http://ppvlab.com/oweiw/oiurw/vdm.htm/ Y! I" ]0 i$ M8 t
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 m f% C$ u/ cindustry standard.
0 M; {3 g! j: ~ {$ g+ Q& j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 m) i' [. Q. Z, z$ M; s
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 U. ]7 \! u, a p2 T
good support if you have problems with your installation.
# j$ q$ z: U* n% @Tracking 202
: ~+ ~$ j( v0 r+ PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your: B- j/ T% s: j$ B
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* M! c2 O/ }1 [# ~
area." r9 g: r' t# f) O$ P% N0 r
If you choose this option, keep in mind that your tracking software, one of the most important parts of! b K$ r M4 A: R1 o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* _3 d0 L* v$ d4 ~interface, and their hosting., H: t6 w( U/ T% u8 E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; C8 a! `7 F% N9 H! c% |and targets which you are bidding on. Leaving this up to chance in order to save money could; l$ ~; t3 C% m, e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you: y& B2 G u- |) V1 q- n
were using.
$ c8 g7 ?( S7 E' `3 V) DChoose An Offer( x0 l: T% J( n
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 C: Y% p6 B7 n/ r
Lesson on Offer Selection4 E. x( g# @/ }6 j. h7 x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! g( j, t) @: p$ v
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 N2 F. ~$ \; T$ f+ Q+ s
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ o( U- j/ j3 N" |LeadImpact as the traffic source.5 {0 e# Q' h9 }" j# D
Now the best way to learn how to put all of this together is to just get started. For some variation in1 t% e& N9 G- F. V$ ]7 T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 e" {4 R5 T! n# Icampaign. O% \1 g6 t7 x. a2 H( p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- G. k9 {! k% h' i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* E; I2 U' ?9 S8 B: r/ R8 M6 {that all traffic is accepted.) |1 X/ S1 b1 m: y4 ?" Q) G+ t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ i9 C4 t* q d7 t5 E( ^. m6 i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 @5 V3 u+ Y7 r$ w0 s. w
get creatives like banners or images specifically for the offer.3 g1 p' h9 e! g& x/ a! I7 |# y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, |% p# [, C& V- @
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can B% ^$ J- W& u; @6 Q8 b
track my keywords. Without doing this, it isn't possible to see what's converting.) f4 m: d2 q: ^0 z0 a i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ D+ [, N* M. b6 v7 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* y" Z K9 c! P- R# sIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ S g) K, k$ q( s0 D5 Rbottom of the page:% Q0 W2 @ T5 U* O- s. S0 z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
`. {$ L7 ^- k- |3 I0 J% o/ uClick on the offer → pixels → Add a new pixel and this comes up:! A% y5 T6 V/ M. z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 o8 B5 y( ^ O' E& l) }& dfrom your software into the box that says 'Enter URL of image to load'.0 L: s- L z% M1 D$ Y. E
Once you do this, it should look like this:/ d7 N% k: n" t- t6 A6 q8 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, z0 V- X$ J4 V( K0 q. MClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 D" P+ \2 \( R' m# f( MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 k" |. H( }% zProsper or CPVLab.
) x l! J2 C' F/ E+ G$ G
* C+ E3 u$ }. n' B/ o- C |
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