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PPV GUIDE [PPV新手入门][28页]
0 }! x7 ]6 f% ]1 ]7 ^/ w) V详细的请下载电子书！, [7 A, S+ \9 w" \, {1 A! b4 Z
& n w" ?" f6 B0 e& H6 O
; R3 [/ A: ^# x" a4 ]+ n+ vNewbie Guide
$ X/ Q' A- G6 F9 D' B fPPVPlaybook.com+ b U+ n* G& H7 b& O
Tracy Shaffer/ u1 q3 O5 x* h
David Ford: J. R; U8 w) J9 @$ i: |6 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* [4 d9 Y' j/ V( j% J8 j( s
Getting Your Mind Right to Start Affiliate Marketing# p# F! d, H9 d9 r! C! k. s. k2 t0 ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' {- F5 }# B! D4 B+ z2 l1 l+ p
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( W7 `. A2 y+ z! Tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# F3 ?; H5 S8 C, S; s
with any success, these claims are laughable and far from the truth.
3 m4 U. G& G- t7 v6 TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 x! d' ^( y& q @: X) B, N
flow management. The main benefits are the low barrier to entry compared to other businesses, and- }& w% N2 Y* |3 \8 G# E* `' n
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 n2 v- Q; e+ H/ ~" r4 Woverhead.1 M1 X/ `' G! y" X1 G7 ~
The winners in this business are the ones with persistence when nothing works, who know there's( V* ? }, y3 B+ n8 I( w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ q4 Y; O8 m* A& [7 E; I
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( i. T1 s, i" C$ `5 A ]stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! z9 H1 r* C; I% c- Q7 ]( F5 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing, y! }& @ L1 }" @. J. g+ T) i( D
learning experience available to anyone with a few hundred bucks and the ability to open an
6 F5 m" B) |! h) Cadvertising account." c+ E k( k3 }- D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% ~! d8 c9 u( a# U% Z; kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' C1 N* I" G2 J' u) R* O& a* bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& }1 f6 o. _, P+ P1 Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# Y+ H# k( \* f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% e5 \- j9 Z) Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& o- G7 q% c) I" F& v
started building.
* ]( c( G4 ~9 T# { }$ RThings you need to get started:7 w& c: a+ c, l' I9 `. t0 ? a* q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& f, T& t! b; n; c1 Q/ A K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! V- k- G* K0 a3 b9 R* V3 S' m/ h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). k [$ k( g0 d& g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 E4 L6 K2 ^9 y6 T: V) wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic# F* v. y6 e' D7 o# u. u' U* G ?- t
with PPV.
" o# D- }; c; y; n3 Z, U. }Basic Getting Started Definitions* C1 R/ j0 f8 ~4 E5 t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 k/ C5 y% c1 S) oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 ^ ]9 ~1 `; e" Q3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ z3 v: Z, N% r5 L+ O+ Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, z h& {+ H; q, a& qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* d8 R/ o- D$ u! Jreceives a commission on that product. An example would be the Amazon.com Associates program,
- c$ w! ?2 H% ?; p9 z- \Comission Junction or Clickbank.
9 Q! O# V0 {" D. A1 |Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& |8 G" u7 G/ J. J9 j/ n, h/ Y; l- h
an action like filling out a form, submitting their email address, signing up for a service or sometimes; G1 H& p! X( ~# u! b
buying a product. An example would be Ads4Dough or Neverblue.
1 ~* M% _* n; L# Q8 D5 HAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ V V$ W8 }, Q2 l
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* w1 y- g* C3 d/ h# N' a1 P' Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. O& o4 P% O/ J; p
right from the start can really help you.
D" ]1 Y0 X- S2 D* ~# p5 QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; U4 M5 i6 Z2 X$ @0 A0 Nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per; q' x% f* W- S. M8 \4 K
view, starting anywhere from .01 or .015.
! ?& ^6 {( Y* C# jIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 W+ ~2 u. U# F3 y/ x& hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 c; N, W# H& L V( ?/ m8 M. f
MediaTraffic, and AdOn Network.2 D3 L% \6 w# B# P2 T. l J' g
Don't popups get blocked by pop blocker software?* z0 y2 J6 d1 ~
No. Popups are served in a new browser window as if the visitor had opened the new window
8 k, _2 V$ ?8 y, h0 p) r3 P& Ithemselves." W# [& X% x' v" V* h% ^- {8 }
How many popups get served to the visitor?! T+ z4 K2 E0 @
The number of popups served varies depending on the PPV network. Some pop more frequently
* l$ l% t! {& E" z5 ]* W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# f' ` f% x4 `: s2 Aserving this kind of advertising, so they have to toe the line between keeping their software- R4 Q& ]2 B( z+ C
downloaded and still making a profit.
9 |" v& @2 F# jIsn't this type of software bad? Why would anyone keep it on their computer?2 f9 o: e7 W6 X; w1 v( n- ~+ j
No, this type of software doesn't harm the user's computer.
2 a/ M0 ]$ u+ l: ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ u/ E7 [; r) \0 Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% Z& v- W k: I$ G; \* v8 Ythat they can continue to have access to the incentive.. I: r2 P5 Z0 @$ }1 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 e8 Y8 b/ j+ K. G3 rHow to Get Accepted into a CPA Network
4 P. `4 C7 V& g' Y& w8 ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) @* p7 N4 @2 f ]1 \8 ]2 ^to start looking for networks is Offervault which lists offers and lets you compare payouts across& q. f0 ?2 E2 [" S3 u% g
different networks.8 B3 L2 r# N2 E0 `" q$ x V
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* _# z3 y V4 i( d! }1 R: L: rapplication and be as specific as possible about your promotion methods. Usually some time after
`! U+ }, |( j1 rreceiving your application, the company will call to interview you. The phone interview is a critical4 b5 S9 N" {( l
part of the application process, and most networks will deny your application outright if they can't get3 K# q5 a$ P. ~9 A0 [
you on the phone.
* _8 V9 F9 e4 Z, G; r5 e- QOften, the person who does your phone interview will actually become your affiliate manager after% R; y% o- P' C7 O5 v, n6 d
you get accepted, so it's a good time to put your best food forward.
! w$ N9 R6 a' G1 E" _* }You might not relish at the idea of someone grilling you about your internet marketing methods over
% Y. i- `. A8 t5 l1 z9 f* ?the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 ?4 T& X, P: O- f1 R% jWhat methods do you use to market offers?5 _- I8 z% e, \' I% _! y
Do you already have a website you will be using?1 O5 B2 S/ ^ K/ s
How much is your advertising budget?
+ l- {. [ u$ UWhat other networks are you a member of?2 A- b( g* X& {/ k; n
Who are your affiliate managers at these networks?
V1 u6 K7 \& J8 C6 UDo you use social media (Facebook, twitter, etc.) to market offers?
' T) e& E6 C- k0 H0 XHow much traffic can you drive?7 \! {- i+ d/ H& s% y' {
Do you have a personal recommendation from anyone who is already a member?
& s W7 o0 M, yOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 L+ j( c/ |: V9 A) S8 L# f+ mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be6 i: W3 z* n3 D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. o5 {( E) R0 }; m3 G" |for the network can be helpful.
) ^: E v$ m, n. R3 n* z9 E, _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ s7 ]' h ^; @3 {: {- kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ T# m. T1 l- ]8 N2 s3 \/ \
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 |% K$ N) `9 H4 |- w/ Q( Apeople can open a lot of doors as far as networks are concerned.
4 o6 B* v {% s$ E6 eAfter You Join a CPA Network9 S: I3 O) ^. G# W5 W, ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% F3 G0 Q$ \( t+ a, {4 ~9 band make an attempt to get to know them a little bit.
0 ]; ~: t: {5 b+ _* K, T! _) E2 D* M) gFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 M9 e0 P2 E! ~$ |6 a+ s
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ Q0 \* y2 v, }" b7 t9 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 Q0 I) ?8 `0 s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) |- r- O u8 k* Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
n+ e7 j' ?5 M2 qemail.; }, D5 z+ d7 i( r- Z5 y t
For more helpful info about dealing with affiliate managers, check out:
8 K8 `6 q- c8 z4 E* Q M& e" qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/, J1 E3 m' b t2 S! a1 I
http://www.mrgreen.am/affiliate- ... iate-managers-want/: x4 G# q! s0 E$ O3 L" n9 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 D1 s* H6 a2 k/ vSet Up Web Hosting
# e d* `: o5 U) N. fGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 H6 z0 E% e" P4 \! m9 v+ w6 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 `, E, S/ f1 r& {1 b( v3 f2 T2 C1 ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; H: k2 p! W0 R0 {
whoever else is on the same server as you.6 s" N9 n& x2 ^! X: J) l) y4 e, N
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ p! \/ T& \6 s4 r: nenough that the visitor can't close the window before your pop up is even shown. You have about 3
4 }0 x p+ v! y7 hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' }* _" v j( y& ?" O, c9 f1 d0 yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% t8 t8 V( a" l2 k3 F# Zhouse full of roommates (hosting customers).) o6 @/ [/ V3 |" B: T) f9 N1 e
In shared hosting, this is like having roommates where everyone has no specific designated area inside f$ e* u3 _0 d& g8 [& \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! d/ i8 t1 D6 _$ p
fit.$ L4 m1 c: [5 V8 z- a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% ~: C7 j4 ^: T, F/ ?. {the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 C0 @: k" I4 N* a; _
their food. Everyone else's food in the house has less space to take advantage of.
; e D: ?( l0 m) G. y6 VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
: o) e' g9 P# B7 |" bany type of hosting this is a bad thing, and especially while running PPV traffic.
% ~% e; {/ i- L0 k$ F* _In the case of a virtual private server (VPS), everyone in the house has their own designated space
0 J2 h, X4 `7 i+ winside the fridge to put their food, and other roommates can't come into that space. The server is1 M+ T1 C1 x# y# u# r* L2 V2 b
partitioned, so that each customer can only use a specific amount of resources at any given time./ @- ^+ ]$ U/ i6 X6 Y) y! z+ I9 B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources$ d# {: s$ f' w4 W! g- Q# a5 r) W
belong to you and no one else can use up those resources. This makes it possible to serve much more0 n+ F m2 P: V0 |; O
traffic, faster." a5 ]$ R+ ]$ x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 z9 G7 ?1 a, G) V9 qAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& p( h2 J2 {# ^5 ?
here: ?$ N: i R! F# I: Y2 s( _# Y, F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% Q5 g4 O+ t" p7 M, VVPS&highlight=hosting
' T) ^! c9 w7 ~/ e% hDedicated-Hosting-vs Shared-Hosting
8 J/ V8 J0 @* ]http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 e! k5 \: C5 e( y% n! M: VHosting...Your-thoughts
1 P$ @" [% w h0 P3 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* L' |* t+ M) A ?Hosting Providers for PPV
, Q$ x g) s- a$ NBeyond Hosting
5 r4 z1 }4 f) e) p5 c) khttp://beyondhosting.net/
2 N' ~; T+ S8 B, u nWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 f+ X2 c, ~. l. i+ W5 Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 ^1 Q! K2 X4 Q
direct linking with PPV. Also, these guys provide great support./ J5 l% j$ j1 Z S
Prosper202 Optimized Hosting5 j, d3 S3 g( y8 c' C& `3 R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( ]" a/ B& C3 E& V) `
CPVLab Optimized Hosting' w) \) Y+ i7 y4 E! c
http://beyondhosting.net/CPVLab-Hosting// D0 |: Q4 }3 C& _( K, d$ J
Domain Names for PPV6 L# c" J4 J/ ^6 F7 X4 @
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) Y1 L+ Z( |( mwhere you're going to host your tracking software and your landing pages if you decide to make them.
% `% C; @! [8 C- k; j: j# r+ tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 y* |! Z& i. m4 Q4 _1 h- ?, u, J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; T6 I8 q' A- W! `( z( M, M
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a G0 B0 h2 {! o3 Q7 u4 i: s
term or build a whole website.1 P% U# u0 x- r) D
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ @6 c' R6 r' g& T7 ytracking software on your domain. This is really important, because it is necessary to track your" k/ G- q# @1 p! \: ^* F3 q+ d
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 W& l0 d ^, I8 V4 c5 ~! Xtracking, it is impossible to know what is working and what isn't.6 v0 v3 B/ c. V7 I; F4 x: T: E3 \
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
N+ W1 L( V4 O1 b8 _is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- A1 m: C* |1 o6 ~
Prosper202+ M2 f* p( c7 _, |. S
http://prosper.tracking202.com/apps/0 s1 v! X; @) q) U
CPV Lab& k* w$ c/ d+ X, B' k! A
http://cpvlab.com/
2 F+ y% V) ?" B. f/ D( y3 g. ]CPVLab Help Videos
$ i4 l9 t% Y; ]! ?http://ppvlab.com/oweiw/oiurw/vdm.htm' ]: v( J$ B. Z- A0 N2 d) l5 P+ [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 v: r0 S8 S: _/ Hindustry standard.- s* G; z5 Z( v3 g: z- L5 W7 Q. |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) L) I5 |9 M' y0 \3 ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 v+ I* B) U& c' W: t
good support if you have problems with your installation.0 J( Z, Y- J* t
Tracking 202
} ]3 F: v8 \# a0 \0 s/ ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your) n3 g# Y8 o- C' l/ `* Y( s; q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- `6 b( V% p# R: Q S6 K! k" q# D
area.) t* R) p7 l/ h& Q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. Z9 w% p; B0 W ]5 R) fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- |% Z! D7 B* \/ N( p1 Z; u- winterface, and their hosting.
+ e3 Y7 z! h9 b2 z. @% M4 d0 f* ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: H) q4 P$ s Q8 g% ~+ l p1 H0 n
and targets which you are bidding on. Leaving this up to chance in order to save money could2 d/ y/ D& t& [3 D9 e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
s. _" M& _. P) x! S& \were using.5 e) Q# D) D4 m h
Choose An Offer1 S/ l1 U5 S, i5 R& j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- u% q' [. [" E, `, \$ |
Lesson on Offer Selection# k4 y2 Z: h3 ]# ^$ a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 x9 w) b$ |* V! @; K8 @& UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' P- y* \" }. d- e. i
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; Q/ `$ `: h- s/ ]1 Z- ]2 _/ i
LeadImpact as the traffic source.
+ r5 _3 v Q4 H3 ?- aNow the best way to learn how to put all of this together is to just get started. For some variation in
0 R5 L0 G' ~4 J+ j" |0 mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
D' S8 ?$ y1 S1 ]: n# ?( D% Fcampaign.7 | ]; Y( ~8 p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* j5 [0 f9 I: C2 S' _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" w8 V, O3 X# h! Jthat all traffic is accepted.
. ~" V' Q( S3 E$ ]First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 Q7 s% o \2 S
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" O. {' y" [( a' H& q" }
get creatives like banners or images specifically for the offer.
, G2 {; l5 C! y, b8 h+ h+ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 n' G2 \" N5 Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: Z* B4 e6 K. Ztrack my keywords. Without doing this, it isn't possible to see what's converting.
# U7 N! g, q* V/ t9 f: M( L4 GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 Z6 m% I1 {7 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% n2 l7 S' z. kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 [& g! {" G+ L, V7 U3 A3 o
bottom of the page:
1 `$ t4 P D! Q% e0 g. b9 L, mNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 D: ~' o& l* g
Click on the offer → pixels → Add a new pixel and this comes up:
8 \, c0 b2 d) LMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 }8 y, f' y& K& m3 bfrom your software into the box that says 'Enter URL of image to load'.
t$ A5 x; L& t& i' @, U% q C& H% `Once you do this, it should look like this:6 j8 R3 n! `# a" P; ?8 R |+ W- B5 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' `1 `- D) ]9 g6 s5 o* A
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& z# [8 s( w$ _& o2 ~
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" ^$ V3 ?! W$ T& v6 v5 Q
Prosper or CPVLab.
/ e4 ~% O2 d* r Q1 H! S/ t( F. V5 U# t/ s
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发表于 2012-12-27 18:47:17
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