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PPV GUIDE [PPV新手入门][28页]5 p8 o3 v2 |2 I, K& H; i8 ?
详细的请下载电子书！/ z' W# d- E8 _. D6 E
" W. S2 u1 S% m, o! r# X4 v
% C7 C% i# q* W) @( ^Newbie Guide
3 H" A6 O5 X9 n; F4 c! M' SPPVPlaybook.com
0 k5 `0 a+ T' H5 ITracy Shaffer# n9 e' L' v: S2 p: _
David Ford3 e; {8 e. Z! j. u; \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& t" N3 P8 R. \7 x; tGetting Your Mind Right to Start Affiliate Marketing$ @0 q& o) o6 J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 D i w. ]9 H' o. r- X: Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# f7 B8 B, v) ^* }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( B: Y: j( S$ `$ t
with any success, these claims are laughable and far from the truth.
* [/ L' N2 u3 e& g3 a1 \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ B4 s. f. t* c, r& S' {; W, g4 D
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. P* u! E; v1 x' J% q2 q' Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low h* _" |0 x. L2 q) v' k0 Q
overhead.
y! d% u, X2 n4 J" OThe winners in this business are the ones with persistence when nothing works, who know there's
0 s( ]( {4 K: Z1 F! U8 X: Q2 ^; O" Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& c0 l$ @9 h5 X; n2 i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; h2 q' j8 G7 V, v, }! R" b2 M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 }) ?# n* E7 k: @, \* ]' KMost of these things happen suddenly and without warning, and they all contribute to the amazing6 ]0 P7 u. Q y2 m" `3 s
learning experience available to anyone with a few hundred bucks and the ability to open an) W; ?) N# v" |4 M6 E
advertising account.* `: f# r* \2 W0 P) \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ I$ i6 N# ~9 t9 o! s( nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& E( b; H( l( P/ l$ y; ~marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& a* }7 o. r7 K4 {8 r2 d Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. W* J5 |5 z8 [, d" K3 B" Y) ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ M0 S2 o/ }6 g1 x7 Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ q6 f T' r% F. {started building.
7 z! T6 }/ O" @9 i W* q. uThings you need to get started:
. e: K; Z* F' L3 l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# D( e) c6 H( i9 H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 u5 j) M# W+ P0 [- f" }* y8 X
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 ~: Z6 B( A3 ~3 W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 ]2 I# w% r, z9 nThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 {) f5 v" y- H# m1 T. Pwith PPV.
2 s8 s" {- Z* J V0 tBasic Getting Started Definitions
- ]0 A, V/ K% c% _; J& v4 EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 E7 P" n0 D3 ?0 V2 {! S3 \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 R- S( ^) V: |4 \4 O8 s2 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 X$ [8 ~/ {0 J! F$ ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 V6 O0 [: U, A* \- wCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- |" Y* {* A8 I' ]0 m7 Z" k# \$ P$ O6 kreceives a commission on that product. An example would be the Amazon.com Associates program,9 t. }/ Y0 l3 ^! a5 o
Comission Junction or Clickbank.
! W7 K7 ^+ C! V5 V2 g5 o) w- DCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( O) B+ ?- F; I& k/ M" j, Ran action like filling out a form, submitting their email address, signing up for a service or sometimes
( M$ \$ u* t6 c U" w9 G0 Fbuying a product. An example would be Ads4Dough or Neverblue., G P2 {; c' k# R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- b8 A" \+ Z8 k$ i: U8 Z- o
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ N9 w R7 P5 m
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. p' D1 }- {) J( R; [ V6 a
right from the start can really help you.! g/ X3 d6 T7 K" t
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% z/ ]5 D- h2 c# A) w3 N7 x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; `/ n. D. \6 |% J, ~; t+ y
view, starting anywhere from .01 or .015.
8 [4 q5 i* h- zIn order to use this type of internet traffic, the affiliate can sign up with a number of different% F x2 [- l9 E! I
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, u/ s( s: L7 d+ z; D" WMediaTraffic, and AdOn Network.
. r6 N& [+ S) hDon't popups get blocked by pop blocker software?9 V5 Y3 K. q3 x9 H, c0 Q7 V
No. Popups are served in a new browser window as if the visitor had opened the new window
" W' o; u. W- \" @# {) L1 qthemselves.6 ?, K9 K6 `" \$ e
How many popups get served to the visitor?) E( P1 {% v& N3 [& c" M
The number of popups served varies depending on the PPV network. Some pop more frequently
2 I5 Y6 c/ l) w7 S: ]8 B# K( Q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ Z- u2 c( G9 R$ b: v4 Sserving this kind of advertising, so they have to toe the line between keeping their software$ o3 `# G, i7 i5 h+ U( t4 m
downloaded and still making a profit./ T% b# z6 i ~; [# n
Isn't this type of software bad? Why would anyone keep it on their computer?7 `' B1 v5 ?9 F E' e% V# S; f
No, this type of software doesn't harm the user's computer.
1 T( i: N4 J3 j3 MCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 \$ Z) U0 N# K$ ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* E5 M! s( f" t8 h+ k3 D+ N
that they can continue to have access to the incentive.: ^% D. {+ a5 w8 b' H+ L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 p- n7 l. I. w! j! O: Q6 t! b2 K3 V
How to Get Accepted into a CPA Network
x. r# q1 V4 C' ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' [1 k, w& s% \% y4 gto start looking for networks is Offervault which lists offers and lets you compare payouts across) @: s' y/ j" k) y% `
different networks.
! B4 [' v& z; e4 E! qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 T& g! B0 s& F! ~+ O. P* oapplication and be as specific as possible about your promotion methods. Usually some time after
( S- M1 W1 G" n: |6 ~receiving your application, the company will call to interview you. The phone interview is a critical
3 g8 }0 {1 h% i, i: U9 lpart of the application process, and most networks will deny your application outright if they can't get
5 ~# {6 U; u" C" kyou on the phone./ L' M* E- R$ J
Often, the person who does your phone interview will actually become your affiliate manager after; \' m. l- L# P8 a1 o
you get accepted, so it's a good time to put your best food forward.5 W' K1 R. X. ? K# g5 g
You might not relish at the idea of someone grilling you about your internet marketing methods over X7 k- x8 G$ f# U
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# x2 t* c1 H2 |4 n4 UWhat methods do you use to market offers?
8 n* [' l/ b- @. VDo you already have a website you will be using?
; {9 P; E% ~' l5 h( |7 l2 gHow much is your advertising budget?
9 `' z; U2 w# bWhat other networks are you a member of?3 ^* }6 l: m* s! c+ O2 U
Who are your affiliate managers at these networks?
3 |* P2 C+ q2 l5 b: SDo you use social media (Facebook, twitter, etc.) to market offers?
, v _: h$ ^9 \* P, C" u% m W9 uHow much traffic can you drive?1 H/ n* h9 x* N; x
Do you have a personal recommendation from anyone who is already a member?
C9 A: Y! d( m. x6 r/ }+ F- @. e& SOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 v4 ~2 [- M6 p; s- `+ G8 ?application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 ^7 v5 o9 {/ ]) ]2 Upersistent. Also, getting a personal recommendation from someone who is already an active affiliate8 L# t, z$ }. u2 v8 H r
for the network can be helpful.) W. X$ j# O- f) q% r: [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 s& A' L" h6 d! s2 q0 i8 ~; v
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; L# u: \( p3 w8 M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ F: A/ x4 X w+ C7 v/ p1 q* I! z
people can open a lot of doors as far as networks are concerned.
2 ]! A( G7 k% J [! P3 \ c- KAfter You Join a CPA Network
) f/ i( I) q: B1 n( M% AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ F# ^ C$ F0 e5 hand make an attempt to get to know them a little bit.
$ b G1 M5 {& z! lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# c8 F B4 _5 d$ i- u% Qweight in gold. Start feeling them out from the start and try to get to know them. Once you get
" A" B( W+ O& I$ L$ @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% g R# F6 X' o3 ~7 B# s8 n; c3 \, |larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. D' N5 m; s4 o. _2 j1 k5 |' U) ]7 r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus x5 d6 T8 _: C+ Z& X6 p2 ^( H8 v5 l( X
email.
7 V l+ z$ b3 G& Y1 G0 @$ |6 ]For more helpful info about dealing with affiliate managers, check out:
6 c4 o, m& b& u( a0 ^9 }http://ppvplaybook.com/blog/musi ... -affiliate-manager/, I7 V' q! X g- Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
* o* E+ j N, b" t' c+ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 z/ ]) ^% `+ W5 O. ^, |) @3 Z& y# zSet Up Web Hosting
a5 E& z; R$ l% a% u1 j/ T2 b2 Y, ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, O1 B9 I+ c$ T2 @: a' t5 F2 P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# i+ i+ `, I: ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ B. R2 h. K# B/ j3 u- ~. q! v
whoever else is on the same server as you.& H: H8 \ ?) |$ m% v
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
I% m/ s* y, v- Xenough that the visitor can't close the window before your pop up is even shown. You have about 3
r7 ?, x' u' R' a, j/ @' a* M% Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# Q( y `4 P" x- b$ C/ P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! \6 X8 X( v: t
house full of roommates (hosting customers).: e6 ~ C% K3 o' A
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 O$ U/ u, A6 L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. |* C1 y# `+ E/ Y3 U6 rfit.. |& E, D% t6 X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 S5 p9 f% v: q7 U5 K. x6 Z! X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate! w K8 B" d/ T; ~
their food. Everyone else's food in the house has less space to take advantage of.$ k$ C$ @3 ]% x) i5 C* H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; t& @+ i/ [0 t6 w4 _% X0 Z& Y" lany type of hosting this is a bad thing, and especially while running PPV traffic.- \! h& R0 Q( m' @
In the case of a virtual private server (VPS), everyone in the house has their own designated space
# |" `: \4 I* P; c7 B& U# cinside the fridge to put their food, and other roommates can't come into that space. The server is5 b2 d+ F& e# A! W& S9 ^0 V
partitioned, so that each customer can only use a specific amount of resources at any given time.1 M' f. m4 @* Q8 n4 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 ]5 Z. `2 q/ l8 [; @9 Q( ~) Ebelong to you and no one else can use up those resources. This makes it possible to serve much more. K6 u; X$ k: C9 ~$ B( X' a# g
traffic, faster.
# w- _1 p s" s: S2 F7 o4 rAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% `% v$ R: s+ Z6 W5 [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 H' A. A% ?5 K2 u3 _1 ]here:
# } S$ ^ ]) u% ?9 ]5 u3 whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" h& W, S6 a& i; OVPS&highlight=hosting
& g4 q# a- {* `* y' ?/ b$ ?Dedicated-Hosting-vs Shared-Hosting
, [# V3 b2 @. N9 U' J6 Rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ M8 F ]4 ~# ?! CHosting...Your-thoughts
: V* {- X3 p3 Q6 n! I. k4 f+ w/ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 p* G7 n- W0 g; K& z% b! O
Hosting Providers for PPV
. c6 Y w# `- }: Y: W- i& [Beyond Hosting! p) X- O9 i' S( O
http://beyondhosting.net/
& [6 |2 K2 _! f0 W) {" ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) w& n" W' @5 H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 ]2 ?' S6 A4 v' ~
direct linking with PPV. Also, these guys provide great support.
" h. _, x0 E5 N. d: C+ FProsper202 Optimized Hosting& k2 J D e: i( O7 C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( F8 Y3 y0 j7 F; M5 s0 n6 z; nCPVLab Optimized Hosting
: W* L0 Z8 x( n7 q- H! Z" g: X8 fhttp://beyondhosting.net/CPVLab-Hosting/
. i9 p4 o$ F" h/ i. X4 g8 R+ XDomain Names for PPV
: Q5 f$ U a1 ]$ M8 b5 ~5 xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 P, d9 ]& I: r. Qwhere you're going to host your tracking software and your landing pages if you decide to make them.
( i2 b5 P% b R' v5 DOftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ H* B" ]; ~: F: o0 a' L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ c2 M- _' d3 o! Q5 }) \" T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! K" o- E0 L9 G5 m( q L5 M
term or build a whole website.
4 f$ ~$ ^: v; J, N& j9 `After you buy hosting, a domain and get those all attached to each other, the next step is to install
; h" L/ ^* C# q7 Q+ n" c" Etracking software on your domain. This is really important, because it is necessary to track your( i, S8 x- s$ g, T/ Y* e- y
conversions down to keyword level so that you can optimize your campaigns. Without proper
& p- k6 F! x9 F& E: M1 btracking, it is impossible to know what is working and what isn't.3 N) a! F2 B! L& J3 g" {
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" x4 w* h: F5 t' Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 S0 d1 N; `2 ]
Prosper202
# l, ~, P% A, g R9 Uhttp://prosper.tracking202.com/apps/
4 x+ @3 P9 N7 V/ R) O7 b6 eCPV Lab
1 h! q& @; p9 n4 ahttp://cpvlab.com/" g9 t7 _2 @4 v+ Q0 Y/ ^# D R; u
CPVLab Help Videos
" L4 Y7 w5 y9 q/ J9 o" D8 Nhttp://ppvlab.com/oweiw/oiurw/vdm.htm5 H P+ p3 r: Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
O$ ]2 a$ l* v9 O& r: pindustry standard.
0 [9 L+ M+ P3 I0 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 W0 y/ O6 P8 m, i4 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( s3 h; v Z4 f9 T
good support if you have problems with your installation.
( R `+ s6 ^* _" S: v8 O5 B( P: wTracking 202
$ [6 D* ^ y* G u( Q1 p& tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- J" z3 Y5 ^" k# n( scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ o$ V1 a' m, O1 ~. C- ` w5 k3 S" ]area.
( c$ C- s( p4 z* ]8 WIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ h6 L! h L3 g* X' u* {your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" b+ V4 A, W9 {4 minterface, and their hosting.' e5 @3 z* c( q. w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 N6 N) }" e( h7 p* e5 }# rand targets which you are bidding on. Leaving this up to chance in order to save money could$ g1 k0 g# P. o+ [& Z+ s
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. l+ ` ?2 U" C# @were using.$ D; U+ _" ~. J. D4 S( [
Choose An Offer
3 Z( t D: w: |2 P$ @3 JNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ e4 c5 { x& S/ w
Lesson on Offer Selection
6 M) d3 V3 F5 [1 W8 i9 V% Fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers6 ^" B- i2 z0 S- s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' y+ b6 z3 ~$ }% r0 \" O; ITo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ w% \; E. X8 a3 u% b2 c& A
LeadImpact as the traffic source.
7 v0 d8 P8 o7 N) R- MNow the best way to learn how to put all of this together is to just get started. For some variation in
9 B2 x2 w! {2 G5 r8 Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 G2 i2 u/ D/ g+ s! vcampaign.- _3 r! ?( K# V. u. p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 E3 D8 v* Y3 J" u9 ]& Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" s, B/ l9 h$ r, ethat all traffic is accepted. u a( W$ T1 A( [6 G$ _8 I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% i6 c% q+ v' }+ }% o& Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ \# {& L+ K4 r. s/ [ M
get creatives like banners or images specifically for the offer.
9 O: W2 [- |' w; Y+ \- \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 Z$ r0 a0 v1 V4 c: s5 F d1 tBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& w' R/ r9 \" }9 b, M( d& g/ @" w- Atrack my keywords. Without doing this, it isn't possible to see what's converting.
/ i" |, j& J) jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ w" h* k. K0 Q0 S. H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 J; ^ {" r/ N9 u6 f: b; eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 X. {1 w: m) t7 y0 a' K
bottom of the page:# J) o9 A* o+ I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.. b4 U M q4 j) o6 c4 j5 [
Click on the offer → pixels → Add a new pixel and this comes up:
+ L( W" I( [/ `* p, nMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL J4 ?& ^) s7 q- ^
from your software into the box that says 'Enter URL of image to load'.
2 ]3 Q" b B4 x( M( cOnce you do this, it should look like this:
( H1 Q- W* ~2 k6 M1 [6 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! z1 M- e+ ^! |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 Y0 L/ \9 N. O2 {/ M6 y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; ?' @6 r, r. V! U
Prosper or CPVLab.3 z5 b/ d3 N! e& j( F& M1 w7 V
! Q2 R3 n) m$ L- G: T8 _ |
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