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PPV GUIDE [PPV新手入门][28页]
7 L/ z# J5 w$ m3 ?0 s3 Z详细的请下载电子书！
% W; ]' l* ^0 C" Q+ p
8 C% y1 L" d( a( z0 V. D' C# @, P: G; n
Newbie Guide
: a; D7 f1 T/ F1 jPPVPlaybook.com
" T% ?) a+ ]7 J2 eTracy Shaffer+ W$ X5 Z6 z k# O6 ^
David Ford& ~! I( d! k( x( c; D6 \, ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; V% \. q1 C6 m$ n0 tGetting Your Mind Right to Start Affiliate Marketing
1 U! y2 z; @0 E* H0 ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# n4 K) j6 Q+ o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 i" C2 H2 C( O; E% Z c ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; A; v# S% L9 ?/ I) ]$ f/ Mwith any success, these claims are laughable and far from the truth.
" [- P o8 V& g: K6 @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% Z6 h/ w* m! v5 _- o- d cflow management. The main benefits are the low barrier to entry compared to other businesses, and* R# U$ ?- X- X0 P# A+ E% g
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# _- e* }$ ~9 ?: r, z) |overhead.
! ?# X& E& C6 t4 H8 xThe winners in this business are the ones with persistence when nothing works, who know there's
8 c2 i( U: A5 W; I. ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. Q+ m' W# m& S9 dThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ t4 G9 _& e# i, _) {! |2 n( zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 ]* @9 f* s! Z @Most of these things happen suddenly and without warning, and they all contribute to the amazing i) h1 g2 L0 \3 K0 p
learning experience available to anyone with a few hundred bucks and the ability to open an) E o' }& G3 Z- {& {: @. T
advertising account.0 q% W% q @0 y9 n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ o C! [2 H: Q1 B$ N$ ~where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ {. N. s+ ~0 ]& G7 R' F' o9 ~; s
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 H0 n0 ]8 o7 Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 p4 A) ?/ z* Y4 z- c5 ZWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% P& w/ J M' |& h0 ]' j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 d. t' M% T: h5 Z6 Qstarted building.
. J' X; y9 c( z* FThings you need to get started:
3 d/ ^. t* u) F0 @+ e$ I; x1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 _- a) s8 h7 C4 v s) P6 f, G, Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% W% E- G0 E* S6 f3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* L+ r2 m" q7 a. i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 t3 L; E/ h* d
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ g5 r: F1 d% Z( P4 C
with PPV.
5 Q2 I; a% F! b( f, X8 ]1 H" qBasic Getting Started Definitions1 X% _2 I- p7 O4 ?$ @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% y2 S6 g4 X ]9 X+ ?5 m$ k1 g: p* }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# a+ s1 Y# h& t7 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, a3 W6 i- M6 }+ _( |+ K8 g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 {& z- v9 ]5 q: L. E, h% y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ d" r9 l; `- O0 g& O8 p% Z# \
receives a commission on that product. An example would be the Amazon.com Associates program,: r2 W6 Y' ]0 l, V4 R2 w. W5 J
Comission Junction or Clickbank.
- }7 Q& ~- V) ~8 q2 @9 ?% I5 PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ z2 ~9 X3 W+ N( P: B3 c0 f
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# j1 q7 _5 U& q% L" i9 Zbuying a product. An example would be Ads4Dough or Neverblue.) x& D/ T% B5 E" Z& U. W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 C8 ~5 c) ?8 @: ?3 k/ Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. l2 A! q, I+ Y+ U: @related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 e, u9 E% b4 x- r0 ~+ p; ^* Kright from the start can really help you., t% ]& t5 H. T. }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 m9 G b' t8 J0 r8 {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 y' z: F. z& F7 X4 d# m+ ]1 mview, starting anywhere from .01 or .015.( M4 t* |+ A; R F4 H7 E5 L2 W
In order to use this type of internet traffic, the affiliate can sign up with a number of different H' @$ v& g$ }4 B2 n, L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 v, N+ x# }0 e' e7 Q! P$ CMediaTraffic, and AdOn Network.
% q8 n9 R: y+ Q" [Don't popups get blocked by pop blocker software?8 p" D \* E9 Q! e5 q
No. Popups are served in a new browser window as if the visitor had opened the new window
0 Z4 C2 A& V, ithemselves./ W+ S/ l7 d+ C' |: ?0 T6 a- \+ e
How many popups get served to the visitor?
. c$ Z; t- q! B3 ^& x3 xThe number of popups served varies depending on the PPV network. Some pop more frequently
7 R1 Q: l/ n7 g' t4 o, R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' H5 |% t) V# r- x; w; ]) J
serving this kind of advertising, so they have to toe the line between keeping their software
2 W: ]0 B0 q* o: odownloaded and still making a profit./ c8 k2 ]: x3 S
Isn't this type of software bad? Why would anyone keep it on their computer?" ]0 e1 S* ~) j- }! |) p8 A& l
No, this type of software doesn't harm the user's computer.' N, G( S7 p: J+ C( m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* r6 i+ {1 D& l" Z3 G' U1 ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 n; z$ y$ D& ^, s
that they can continue to have access to the incentive.
8 L3 A' m* t$ o# |" C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 O9 U& k6 O) @1 F' I! W; f: CHow to Get Accepted into a CPA Network
, S k T" J+ `& ?7 BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ w, u$ e6 _( i9 k; I* |! m) g
to start looking for networks is Offervault which lists offers and lets you compare payouts across" j' F: J$ t5 ?, D) Q9 ]
different networks.( e$ z: k; G$ z8 H' l
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 |/ @$ |% o; Y- H# Wapplication and be as specific as possible about your promotion methods. Usually some time after
8 V, F$ X% i/ h1 t- Vreceiving your application, the company will call to interview you. The phone interview is a critical- n/ B) @! a2 R4 [+ V4 Q
part of the application process, and most networks will deny your application outright if they can't get. T- Z5 g" m) v# {' K7 J
you on the phone.' `6 Z$ D- y! R$ Z6 L- k& Z& u
Often, the person who does your phone interview will actually become your affiliate manager after
' K. A9 G& M* P. g/ t2 o5 Myou get accepted, so it's a good time to put your best food forward. `0 k) x/ I, `% ~* t) H: D- w
You might not relish at the idea of someone grilling you about your internet marketing methods over- |1 o% R6 [, w! O4 b. d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: b4 y$ y% d+ Q# O( w, PWhat methods do you use to market offers?
# z D/ `# L0 g- B& V5 Z$ w+ l7 eDo you already have a website you will be using?
1 I: s$ z2 s5 E8 ]! Q: dHow much is your advertising budget?) R0 w. O) ?* M* ~! D
What other networks are you a member of?
" r) {) s/ R6 KWho are your affiliate managers at these networks?' p/ b& }# M) S' i$ p c# c
Do you use social media (Facebook, twitter, etc.) to market offers?
9 s) j n/ O/ j4 U' Z# tHow much traffic can you drive?* _& Y# U T& v S( H; b0 C$ \
Do you have a personal recommendation from anyone who is already a member?
. d0 a+ H2 u7 K% A! hOnce you provide satisfactory answers to these questions, the network will approve or deny your% {, Z; H, g- V1 @- P. \
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 A% O$ D. P7 p/ m/ I' M& G( j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate* B9 \* o2 |( [# c( l0 x% ?
for the network can be helpful.$ ^/ \7 X5 V9 T; K5 x, Q7 `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 s. X3 e; ]7 u2 XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& O7 j. Y9 T; p: O4 Mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' ^+ L/ a, C7 Y5 ?% ?people can open a lot of doors as far as networks are concerned.) @; Y) H/ n' _* `' J
After You Join a CPA Network
# u- u! r+ T' Z6 R1 @2 [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# f* O2 b4 w2 o3 g6 q8 ]
and make an attempt to get to know them a little bit.
6 f. p8 O; i) r% } m( G# F4 x$ _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 x$ M& r4 f) i9 u8 z- O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, S5 M+ `3 h! O d4 k7 B2 j$ O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# R' v8 L6 y |$ a2 |larger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 @* V& @& g7 V( |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" A* e9 f: _, V" `7 ]. e3 ^
email.1 J+ n7 ^2 W# U) o" z4 R, h& l
For more helpful info about dealing with affiliate managers, check out:
1 q1 N$ S R jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 b0 w. J! d( `0 ?- T& ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
, _: g: |, K0 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* k4 B+ Y/ V& z A! y. z; B
Set Up Web Hosting+ n4 Y2 a4 u/ f6 N0 v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 y/ w: ~( I- l' X1 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared
- f- O$ f/ u$ V i5 ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 @9 T3 B# T: a" H
whoever else is on the same server as you.2 n k) t, A* D I4 f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: l ~, `3 g. H9 ^& \! [enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ j9 O6 i# ]' ]: D2 A) qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! d a3 }# n8 `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( K+ e* J7 k. H8 @- `; b* }2 e+ c
house full of roommates (hosting customers).
: _; B7 m6 v( X8 [% [) n8 ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside
0 \8 |) Z V$ dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will+ G3 {* V5 V. ^9 s K+ ~) H, h# s0 r
fit.5 G4 b* _7 r8 T$ h6 q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 C% B2 W) J: H% hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 f7 m$ v5 g8 N' e1 ]
their food. Everyone else's food in the house has less space to take advantage of.) F. q( L! `$ a: h. X1 Y! H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' t' }* X. l4 ?5 w
any type of hosting this is a bad thing, and especially while running PPV traffic.* M8 e! D: _6 }& [" L5 r
In the case of a virtual private server (VPS), everyone in the house has their own designated space1 c/ i' ?/ V9 G+ w' Z% @
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 J$ K6 f2 U |+ @" l* B9 dpartitioned, so that each customer can only use a specific amount of resources at any given time.
) Q6 g1 G. @! wA dedicated server would be like having the whole fridge to yourself. All of the server's resources. f1 W2 T/ ?% F9 P
belong to you and no one else can use up those resources. This makes it possible to serve much more
2 p6 b- \. X# Y8 d. W0 |/ Jtraffic, faster.( @9 t5 O2 c( q% g; {9 }. r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. p# b1 t$ @$ M; _4 ^; J, A4 p( x
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 ~- d7 j* H m( U
here:
. b0 ^! x( P; X, X: }http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 p# Q( k5 f1 [2 m, y: KVPS&highlight=hosting
+ B8 ]" W5 U$ y$ {( y Q' P: F* ODedicated-Hosting-vs Shared-Hosting% f N# m. T; k! r
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 r+ d* d. w/ _5 d) qHosting...Your-thoughts: e5 ]" n& ^$ ]2 T0 l% n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- I+ ], A! g2 X* i! I8 YHosting Providers for PPV5 I0 j) X$ I) x" h
Beyond Hosting6 [4 c, t" z) G: S
http://beyondhosting.net/
+ h4 c; q/ V1 @, B3 HWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 E& [0 {3 y: c( e) Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; e9 d# J( q8 U% H2 u0 I2 k/ }
direct linking with PPV. Also, these guys provide great support.% r/ U2 M- v5 t* P7 G
Prosper202 Optimized Hosting
. S3 a* D/ l9 ?# @: J1 W% r. Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; o$ I: I- m+ |5 x: ~
CPVLab Optimized Hosting
- M; X9 f$ `4 O3 M8 g4 O* ahttp://beyondhosting.net/CPVLab-Hosting/
6 G5 Z2 w5 P" E. U6 M% h! FDomain Names for PPV( ]# ~+ O. i) H+ V! O- q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. X- E+ K' o% I' k( Lwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 G' x4 [7 @( u3 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 O# D" W. P$ X8 ^+ nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 Z: z& M/ K% ]: @/ j: E* _% {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* B& C5 w7 \- P3 [term or build a whole website.1 ]- Y3 u v7 b- D. V$ w- E
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 x% V* b" \; ]7 m3 j1 L. xtracking software on your domain. This is really important, because it is necessary to track your T' ^; [* [6 _4 j, x
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 g3 K9 X8 g4 |' |% i( {) rtracking, it is impossible to know what is working and what isn't.& j* {6 p! j2 Q8 P6 b* D: G
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 u7 ^% Z, c% u: ?) D- d: Y2 d
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' C! g7 H, X; ]! q/ ?9 ]- r$ H* o' {; K) @
Prosper202& B: J& |! h* ^! k# J0 b
http://prosper.tracking202.com/apps/
7 Z# i Q) Z" K4 F2 H5 w9 b, ~CPV Lab- n% K( g4 g, Z1 l) y
http://cpvlab.com/0 | R/ y* x! a3 w, g) a
CPVLab Help Videos
( t$ r0 x5 E% h" f1 s- _$ }. U' rhttp://ppvlab.com/oweiw/oiurw/vdm.htm( I- @3 N, m8 k3 e; I+ e" P
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an a8 ^0 B, B: V/ `2 T+ E) j
industry standard.
9 I+ L6 l' c c# w! R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* `% g: T3 B: Q PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ O2 H7 @! g& N. S. N2 y
good support if you have problems with your installation.
# e5 ?- ^/ Q% C' A, g2 YTracking 202' K5 l5 _3 k9 Q' O
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; V% N/ m: ?+ x- j# L- Y; ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 I6 `7 n, ]+ Q( e! Iarea.7 F( P* J5 V" m1 B; r- G4 c1 b3 E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! G' w* Z% U$ K3 R+ |. [0 v7 [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 S$ G* M+ Z3 I
interface, and their hosting.
% | m2 X, b6 v% ? jAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 M, E6 g# U7 M7 _8 Gand targets which you are bidding on. Leaving this up to chance in order to save money could( f, H3 t3 L9 |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- }/ I7 l( C/ U4 ]- ~1 o/ R; O
were using.. T S) t3 A1 \1 o& E
Choose An Offer8 Y( u( R5 P, V. e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 y, N' @9 C! Z* Z6 B5 G: l
Lesson on Offer Selection) M8 b }% A5 @# Z: Z" f7 q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: b2 y; s3 r! c3 E; ?3 HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" E% z( n' `$ B% I' {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 q3 e$ V: c2 t6 W% u
LeadImpact as the traffic source.
3 H# |/ I7 {# T$ }# C; oNow the best way to learn how to put all of this together is to just get started. For some variation in
4 u; W v, M* D Sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# s# i& }; v6 \6 ]
campaign.
U9 r4 N) x* K: O6 M$ zWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 x$ U! \7 d* [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 G( f; d3 B0 ~1 F; W2 A4 R6 j qthat all traffic is accepted.: o& y- ?7 L0 f% J/ _
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& g. n0 F; x6 P; L4 U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% Y1 t% j4 P2 b4 a. q! ^ C
get creatives like banners or images specifically for the offer.2 p3 `) d4 W5 v( E( O) ^6 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( Y/ P- x {1 r/ m& P$ S4 s( CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 P5 q2 n' v+ D- B5 ftrack my keywords. Without doing this, it isn't possible to see what's converting. Q0 k0 z! J( D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 i4 ~9 c' d0 R; P9 v; J% k3 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ Y, y2 Y T% X$ z" J% Z* yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 X6 `& Z" f2 s% l/ @0 r2 xbottom of the page:
9 M' `" k& Q3 |! M4 WNext, I have to cut and paste this pixel into my offer at Ads4Dough.# Y7 l6 v) q4 J6 q7 n
Click on the offer → pixels → Add a new pixel and this comes up:- E% Q8 X6 Y( N$ T F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( A* @4 ]5 L/ S8 d/ r/ gfrom your software into the box that says 'Enter URL of image to load'.& m5 ^# q. c3 S, ~
Once you do this, it should look like this:5 j \. u. d! @7 z' _1 X7 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ A) e E5 r( }! aClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* i0 _9 B5 ?1 [. [+ m' X/ c FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 D2 a+ @* n+ c- n# Y5 t% fProsper or CPVLab.
$ O4 E1 Y: @( K$ C
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