|
|
PPV GUIDE [PPV新手入门][28页]
: P* a A M! `5 d$ A, h6 G详细的请下载电子书！
! q0 w/ _" \5 ]9 g1 I( q' V
! `; ~( @+ f5 d
7 z+ o# P/ o, U# W! vNewbie Guide. y8 [1 Z5 h9 T7 s6 C! l2 ^
PPVPlaybook.com+ A+ _0 ~( Y$ I
Tracy Shaffer
1 _( u" I" J0 p! NDavid Ford- [# n+ F5 p: w. b% ^& O: O2 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 ~" I2 k4 W0 n# S1 Y* CGetting Your Mind Right to Start Affiliate Marketing
N3 a0 \) ]4 n7 ?( q8 FThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 k r& V `8 H5 L: t8 }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" q: t$ a- ~" Z. F8 m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ r2 C6 W( w# vwith any success, these claims are laughable and far from the truth.% A) L, V/ E9 b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. I1 q0 T" c8 E, y9 h
flow management. The main benefits are the low barrier to entry compared to other businesses, and+ t9 f# c8 @$ ]1 u& _
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) P6 a0 t! h9 O& O. R5 e) l1 Hoverhead.! y. {% T& u1 l
The winners in this business are the ones with persistence when nothing works, who know there's
% k& r& Q) k& ]* zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 t8 U/ }. B0 B1 k
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 \* o* v% q0 ?9 M4 `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: |) e9 v3 n7 Z; X, j3 YMost of these things happen suddenly and without warning, and they all contribute to the amazing
( X) Y2 t/ E# e. |; q3 Ilearning experience available to anyone with a few hundred bucks and the ability to open an
9 w! b! X* h% O7 G5 g7 _' y: Qadvertising account.
/ z7 e5 m, Z: Z. e7 ~' ^ _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. T% O% l9 V" x3 {+ m7 J" z; R$ ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet a: P q$ E, N
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' `7 @. {: |# S4 J, [6 o
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ K: m7 R& A% F1 sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) F- O) U6 N( ]! B; j- Nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 B/ J* q! x, N5 j+ ?
started building.
9 h: {) p# d! k4 i; c: aThings you need to get started:
! _) V" F8 p: `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( {# b& ]# x" A j+ [8 B2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# c7 z" b4 U A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
I& k2 H8 ]' U- Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! }8 }% Q' [# P6 uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: T; _ }* L! e6 l
with PPV.
' i7 T+ z6 W- s3 @. uBasic Getting Started Definitions2 J O# p! a% [5 R8 J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) \0 C- o$ [4 E, maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- z% f( F" F" i: D' ` z+ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 G- B: z" }" @1 @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! X7 r, F9 @. H. H) R3 j5 b/ ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 {, k! E; o5 M5 @6 j9 _receives a commission on that product. An example would be the Amazon.com Associates program,4 ^8 P) C, S: ~6 l' q( v8 x8 w
Comission Junction or Clickbank.% r7 ]% J) N7 W' D O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# }9 n& n% Z5 ?3 S+ D# wan action like filling out a form, submitting their email address, signing up for a service or sometimes
4 w# R- h, n/ f/ Mbuying a product. An example would be Ads4Dough or Neverblue.
1 r8 F3 q4 Q% U8 r. ^. VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 A8 D, R: S+ u$ p9 d; C
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% e3 `1 t& ^4 e+ Z* b0 `related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, h( C) c' ?8 v# uright from the start can really help you.
/ Q) y* Z1 U9 V: O0 M* T2 XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 |, t) f& ]0 E! J6 z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( X; J) z3 y* c1 o0 [5 a3 Q
view, starting anywhere from .01 or .015.% T2 {3 X, X: B( q" ~* g5 F
In order to use this type of internet traffic, the affiliate can sign up with a number of different' n8 C& ?, O+ N6 a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, C% @' [9 c$ G9 g; xMediaTraffic, and AdOn Network.6 `' S5 B2 n) y' J
Don't popups get blocked by pop blocker software?
9 `8 E# v! h C! H$ rNo. Popups are served in a new browser window as if the visitor had opened the new window
' Y) {$ Z$ X: f& |8 P# gthemselves.. [9 T; C8 T0 E0 } V! o# ~
How many popups get served to the visitor?& u/ l' x) h! Z" z+ p8 a
The number of popups served varies depending on the PPV network. Some pop more frequently. V1 Z" C/ w. M# e
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 ?7 R) ?. o: c- i- J0 u1 ]
serving this kind of advertising, so they have to toe the line between keeping their software! b5 G/ d( G8 _$ j; K8 ]
downloaded and still making a profit.2 w+ e5 x6 l6 `9 l* j: h
Isn't this type of software bad? Why would anyone keep it on their computer?* m5 O8 |' N0 M
No, this type of software doesn't harm the user's computer.$ b, x3 ^: y0 c* R$ C4 G1 R# P7 d5 F Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- { t2 `3 d5 P5 S/ _2 ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so
: B0 w4 [( j8 D! j$ o- Nthat they can continue to have access to the incentive.
; N& a2 w" a5 ?: `0 Q$ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ d; {' m. ~) `9 m& e1 \6 k
How to Get Accepted into a CPA Network
q& {+ j# |5 l1 }7 H, E* {" g) vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! W0 B( S& H( L4 v
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& {4 Y* ]9 R4 L. ]6 K* Kdifferent networks.
- W& j0 ?" v$ F& @( p$ @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& q* s+ ]3 Q9 ] a( P9 n- U* p8 O
application and be as specific as possible about your promotion methods. Usually some time after
- J6 ?' Q1 B% D" [receiving your application, the company will call to interview you. The phone interview is a critical5 y+ V+ @4 K2 B+ B
part of the application process, and most networks will deny your application outright if they can't get
H$ Y) ]- ]/ ~7 {. Ayou on the phone.
( _* t1 R/ K. X7 @+ MOften, the person who does your phone interview will actually become your affiliate manager after$ r7 k" J- r& x
you get accepted, so it's a good time to put your best food forward.8 N" M8 v, R6 K5 q- E$ S) z
You might not relish at the idea of someone grilling you about your internet marketing methods over) |$ b6 Z( e# f
the phone, but trust me, this part is critical. Have answers in mind for the questions:: K- R% O! V) ~( r
What methods do you use to market offers?
" r8 d/ O) l6 R- }+ Y8 |; g$ VDo you already have a website you will be using?
. Z8 |7 V. j S* v( M7 @How much is your advertising budget?
4 Z' V# A# z: ?! }What other networks are you a member of?
7 N4 q g9 }4 ?0 vWho are your affiliate managers at these networks?0 }) ]! {' R' {7 m T6 t
Do you use social media (Facebook, twitter, etc.) to market offers?
/ L. g+ ?, Z l$ ?9 ^3 w0 YHow much traffic can you drive?( w( d0 h1 _/ \$ d8 n4 J! V
Do you have a personal recommendation from anyone who is already a member?7 x- N" m/ P3 p9 W+ X0 W3 g
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 Y o' k6 T) Z! [2 E1 mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
1 M& F+ c) W i! z `3 o5 zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate( B" A2 ^8 Q/ _7 o
for the network can be helpful.
5 t( [+ B$ g- e! ^) tTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" O+ q+ H W" L& j- S) x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 J* v# [; b9 k! ]2 l4 {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, Q' u* }# a/ B
people can open a lot of doors as far as networks are concerned.# O( {. o1 w3 ? v' R" E! \
After You Join a CPA Network
+ z" f6 L# Z8 a; X( V2 nOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, v: A8 p/ O1 H( @9 t) ~9 v3 u8 @
and make an attempt to get to know them a little bit.; R) @) G+ @1 F4 ?# a) d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" ]6 n" D4 A. V1 Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% @! a" N" q: |* A3 p& h( y% Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 ^% u% k" E: I4 q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% P1 s: l3 A( T- m6 x1 dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 h4 U% m1 x r3 ^% B5 i
email.
* a$ u/ L" M6 s" {9 tFor more helpful info about dealing with affiliate managers, check out:
/ h' h V" q: p: ^2 q: _1 \http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ |4 A5 F& d) H4 w3 }. x- E' }4 jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/. G# ~! z1 P2 ?8 S; J+ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ u$ ^( R; J+ H; BSet Up Web Hosting, O% w4 Z9 N8 p) ~0 a! J! M" R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 c2 E- M1 y/ Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ |& x/ m, z* fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' t! j. k3 |# }/ {& @whoever else is on the same server as you., X6 }! l0 j$ s0 i# T" \
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 Z9 q2 _5 E( }
enough that the visitor can't close the window before your pop up is even shown. You have about 30 X; {% \5 l, j) i1 o4 ~2 K/ R9 e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." X; X, r; P, }- [- P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: Q" x" [: k+ ~9 }8 m) x+ a5 Y) J
house full of roommates (hosting customers).
; T/ W, c. z2 L" vIn shared hosting, this is like having roommates where everyone has no specific designated area inside; f# v, q& N4 X! ~
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) D. \% D& a/ I
fit.
7 |# o$ w9 R1 W5 U' B9 Q/ KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than7 ^- I t- S+ E+ {. f9 T( A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 ]$ r2 M K+ P8 {
their food. Everyone else's food in the house has less space to take advantage of.5 s( u* R2 x5 p. J# f; o- P: S& L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; i5 l0 o% `: b M, B' h8 P1 H; U
any type of hosting this is a bad thing, and especially while running PPV traffic.5 S1 E- o, g& t2 x; J: J; M
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 M0 A7 n& T9 S3 D0 tinside the fridge to put their food, and other roommates can't come into that space. The server is
/ g, M3 {& O# v8 Npartitioned, so that each customer can only use a specific amount of resources at any given time.- V& R. l$ |: q& i, \. q% r5 Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ t7 p h4 m L x+ t% nbelong to you and no one else can use up those resources. This makes it possible to serve much more
0 T* W* a( h3 Z2 I3 l- D3 _traffic, faster.! {) `- X$ Q$ U: `9 ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." C4 D- A- _; _/ N) {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& P' r5 L: D6 L6 c" j( O. o1 @; W# S
here:8 W r# I9 S& ?, I- F; @4 E6 \
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% J" h1 K0 |- T; q) j6 P& f
VPS&highlight=hosting* |: \+ l4 Y2 x7 X
Dedicated-Hosting-vs Shared-Hosting
) x8 F+ A. L8 ihttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- B: s9 b `+ j/ J3 q$ E( a
Hosting...Your-thoughts$ P- W+ `* W& b7 a e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) b2 G. P- o/ V' C) n
Hosting Providers for PPV: }: ]! r/ D M' ?1 S g
Beyond Hosting
, @' `4 M2 }. T4 ^http://beyondhosting.net/
9 L: G1 n* b* f4 m. S& yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment {" N7 P/ J5 f p5 J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ t' A! E$ L6 rdirect linking with PPV. Also, these guys provide great support.2 U) Y& u3 I4 W/ \; ^
Prosper202 Optimized Hosting
. R& L3 D1 v, \6 U. w' X. Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 @6 j. o+ B7 `9 DCPVLab Optimized Hosting
9 w7 O. H! ^, p& Zhttp://beyondhosting.net/CPVLab-Hosting/ L \, h) e) u' e! [1 t! A& p+ t. R
Domain Names for PPV6 W2 b0 ?# x/ t2 t' q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) M7 u) d# }" ]% {0 u
where you're going to host your tracking software and your landing pages if you decide to make them.4 o; X$ f9 g/ N+ [2 d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' [( V; a8 q, F3 K8 m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ d4 E7 L0 A( F+ v# H( H! w5 s' ]: |6 \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 Q3 A" o" ?( A4 J+ Q' f% H
term or build a whole website.
: q% i. h% k6 DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 o' A7 h( \! {+ o. F
tracking software on your domain. This is really important, because it is necessary to track your
. t. S, _, p1 `6 w c/ pconversions down to keyword level so that you can optimize your campaigns. Without proper" ?2 {. ~4 q& r* U
tracking, it is impossible to know what is working and what isn't.8 S& w5 Z' m) W0 |+ Z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, l' l0 M* T3 }7 U! J8 S3 qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( w1 S3 H) P4 F) ]! O7 y$ j
Prosper202
) L( v0 Z1 u4 }2 d: q( `- Y5 qhttp://prosper.tracking202.com/apps/
1 H# f% p* \' t! Z6 ]6 [CPV Lab
8 @* F9 w* C& L% |" V3 d0 ]! j Zhttp://cpvlab.com/
/ \& h" }# j4 k& t$ {CPVLab Help Videos
) T1 X" g ~2 y' Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm" @# A% \; F6 ^& m0 k
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 I c" J: a* {- [$ {
industry standard.
- Q& [9 p; n1 O# @0 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 @( G) {/ i6 k. h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 q# J( i/ w8 @8 G* Kgood support if you have problems with your installation.
% M* V$ @4 m: X) H/ q! c5 TTracking 202
5 \% s4 s; U2 T- B+ ?! |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ {) F8 o/ l2 r- i" x, @$ M( O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. k$ O! F4 w6 G+ o
area.: C0 f; L/ n+ |0 a. F
If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ H5 m7 w% h6 s, q% yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: Q" e. p" C3 S
interface, and their hosting.
- w: o- G3 K5 U! HAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 X- k1 b5 P* E; j0 c
and targets which you are bidding on. Leaving this up to chance in order to save money could) O# n/ k& f; T8 x4 L- I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ w$ R' Q7 Y: K* p$ Y$ P6 Uwere using.1 ~" u K+ N( W! l4 c
Choose An Offer
8 o6 m \( i# R+ G1 c8 z4 RNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." _5 Y, z4 `( `
Lesson on Offer Selection' a5 A# ~, f" V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 ~" T! L" p+ `0 h1 m6 `In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 W! H0 c/ W/ f6 a4 ^+ n) BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 V0 p6 B: v: ^; s, e f) |/ l
LeadImpact as the traffic source.$ m+ B. I t4 b- ]7 h
Now the best way to learn how to put all of this together is to just get started. For some variation in
) m; K( c2 b' C% O3 ?' T$ g; wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 S/ {3 I( K7 C( N
campaign.4 ^/ k, I- S2 z! u" Z! Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# f. }' u5 j- {" r+ ?% s
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 m% i" b( g$ h$ L3 ?' h
that all traffic is accepted.
( \; i* M9 w# G9 g; ]' HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: z& _# q3 R( t; m# w2 o
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 `9 K# }8 f+ X9 c' Rget creatives like banners or images specifically for the offer.
5 x' ^5 T* y$ W1 n/ p }; U# ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- X9 N* h7 z- Z- lBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 t' n* F: U: t8 e0 C1 d
track my keywords. Without doing this, it isn't possible to see what's converting.
+ f: S/ i% V+ ~6 i! `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 l9 m0 y. A+ o( f. d$ ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 q3 [1 b9 _! J4 S$ |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 B7 W, K) P; W* N7 ^- Z: J* z' Q) Q/ pbottom of the page:
: \1 _. b, R0 c) C3 @! a4 i' bNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 s* k- O( x) k2 V) D! K/ a) GClick on the offer → pixels → Add a new pixel and this comes up:
, x$ T" b" ~" c& K/ xMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 N! m& G! \- b+ Ofrom your software into the box that says 'Enter URL of image to load'.! z+ J- b. t) n5 ?* G; M. h+ Y- r2 Y
Once you do this, it should look like this:- t9 R1 c8 T$ A# o+ A1 A6 T2 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ A- B; S7 ~, y/ f! x: y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: i+ \: F( J/ b7 C0 n jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 d$ Y4 O# V/ OProsper or CPVLab.: u# e ^0 l% ]. |( X3 L0 q& X, ]1 H# t
" B: x5 U6 f! c& N |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
