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PPV GUIDE [PPV新手入门][28页]
( i& d9 W# ?, g详细的请下载电子书！7 Q' S$ k1 D% \2 A' Z4 ^
1 i$ _0 v1 e9 y+ N; A
8 C/ x! X! i4 c* t4 h D2 h
Newbie Guide& g/ J9 `9 D" k& D. B
PPVPlaybook.com( \- U( i+ ]7 m& e, ~& D2 h
Tracy Shaffer
# n& u# ?; o i; {$ iDavid Ford
2 T7 D6 k' ~- x3 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ t6 I/ Z% X' Q6 D/ @4 j
Getting Your Mind Right to Start Affiliate Marketing
4 w5 [ W, p7 } g! U7 F9 W& `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* D- r' ]. M& @# Z1 O5 s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 g% Y# @1 K* J8 D
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* C% F( ]2 j# r. y, U- Z
with any success, these claims are laughable and far from the truth.8 A" L, @& J9 T" R! n2 g
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 Y" \" ` _/ j2 ^! |$ M$ {) iflow management. The main benefits are the low barrier to entry compared to other businesses, and
# m0 E; u! ^9 P: r4 d5 Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
, H# m6 \5 |; t7 ~( G) m! g% _overhead.
( m( x- _" r2 E+ a7 Q1 T4 uThe winners in this business are the ones with persistence when nothing works, who know there's
( `$ v$ r( |8 E4 hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 t9 _3 S7 t# d2 M6 ^The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& g/ k `' M1 @6 ~8 ?) J \$ d0 S, `/ tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 |$ E! I! o/ b/ H5 _( XMost of these things happen suddenly and without warning, and they all contribute to the amazing
3 e% U. o1 a9 S5 s! t7 l- w4 Tlearning experience available to anyone with a few hundred bucks and the ability to open an
2 ?/ I" W0 ]0 w% p! padvertising account.
+ b% b! b1 R9 b1 o5 d( HYour competitors are willing to work at this around the clock. This isn't a push button, instant business* c9 o- a: V6 R: \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% ~! l* I% _) J9 S, u3 J1 dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 g1 U" W0 L: u8 ^& ^9 f- c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. T8 S1 B1 @! G
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ E9 z/ K8 }9 u3 O/ [8 @% x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 g# ^' `6 {4 L7 q. T J) N
started building.
3 H+ w# F, Y. _5 [' A! h" A# DThings you need to get started:' ^( v) T$ J9 ^. O0 q) E; T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 r; j0 c; j+ s6 }% W) M
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# U1 k9 j, j: Y1 c+ {% V! Q/ n" E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
b x v5 W* [1 t; o' A% L" Q9 q4 f7 ]# y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& c$ f- l% |# Y) ^5 XThis guide describes from start to finish, how to get started in affiliate marketing by running traffic- T8 E6 Q+ S% P4 Z0 o' L
with PPV.
4 F7 g$ N5 S3 V0 _% W( NBasic Getting Started Definitions
3 J; U1 A6 d8 u% H$ f1 z) u3 h2 L9 MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 f; ]0 e q0 d2 z4 e2 Y! k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' a2 [0 F( q* m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ y1 o+ P+ N/ `! T3 ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)." a2 E Z% ?: f2 f* u4 u' D, Y; y4 C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 Q! s" W D$ _% o* a. s Zreceives a commission on that product. An example would be the Amazon.com Associates program,% v9 W3 T1 k& a+ Q) M) n X
Comission Junction or Clickbank.
" p& B: |& R8 ~* q- l" ]. J2 SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. ^& \ Q# l" f& t$ B) B) r
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ Q" G3 F4 N j9 } R( a
buying a product. An example would be Ads4Dough or Neverblue.
- R7 w- ^, x8 v8 BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* ^( w6 E. O1 C4 A. }" @' i4 f- i
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 X( J4 `2 S- E6 N: D" R/ Y2 i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 z' C3 D. Q& Z3 Rright from the start can really help you.
* t# \% T1 v9 [# yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& R; R4 T4 j9 x+ |% @1 _' hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 v1 G8 @ z, W- Gview, starting anywhere from .01 or .015.
' d! U8 y2 \+ \8 ~( a, V% e2 G$ JIn order to use this type of internet traffic, the affiliate can sign up with a number of different
- ^# e2 m: S3 Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 y7 `, Y& m s& xMediaTraffic, and AdOn Network.% @* A, s' X1 ~4 T
Don't popups get blocked by pop blocker software?
* }/ U, n- v/ [9 i7 U% r! ?& z, B; SNo. Popups are served in a new browser window as if the visitor had opened the new window
$ }5 M- H4 k) W9 I6 uthemselves.0 |& M' P$ ]% @6 [* N& s
How many popups get served to the visitor?9 t& d5 d6 t8 @5 A; |) i5 s
The number of popups served varies depending on the PPV network. Some pop more frequently
% {6 T/ x8 D5 \" }4 i p: O+ q0 P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 L* U" U( ]3 {2 D
serving this kind of advertising, so they have to toe the line between keeping their software
7 R; y7 f! [/ V* ?3 ?( g H# Sdownloaded and still making a profit.
2 `! F0 v! C" s# O( ^. z6 JIsn't this type of software bad? Why would anyone keep it on their computer?1 w+ {+ }( H2 s$ d
No, this type of software doesn't harm the user's computer.
' ~" N( d% w& s4 V3 G* H sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; q, o$ Y. W% b3 X1 N
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ f- L& x3 w6 l% ]" l
that they can continue to have access to the incentive.$ a1 R( S. T5 x. s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
q$ |2 {( ?$ d4 U4 ^% E; h+ h, rHow to Get Accepted into a CPA Network
+ \9 Z6 N/ R6 \- U( x* B4 Q: XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 t0 B7 {: F/ oto start looking for networks is Offervault which lists offers and lets you compare payouts across
0 }' H0 k+ a; g" W( U. S; wdifferent networks.' `0 E7 j4 A9 J1 g8 j
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 A! I2 \4 r* s: X7 d% |
application and be as specific as possible about your promotion methods. Usually some time after
: v/ m0 F# _, l4 sreceiving your application, the company will call to interview you. The phone interview is a critical; D2 |( f" j) H' x- R x: T" M7 h
part of the application process, and most networks will deny your application outright if they can't get4 w$ B6 l6 j+ j& G* I7 R
you on the phone.
. Z5 I, E. b& g9 s# T* w( d6 mOften, the person who does your phone interview will actually become your affiliate manager after( ~# _7 c2 Z; }* [. \3 p* B
you get accepted, so it's a good time to put your best food forward.
Y6 Q, w) v' F* x0 v6 ?9 FYou might not relish at the idea of someone grilling you about your internet marketing methods over% p9 p& @8 Y. D0 X9 t/ e
the phone, but trust me, this part is critical. Have answers in mind for the questions:' E% j# h/ r: _( u
What methods do you use to market offers?* O3 }4 N B# G+ Y9 `
Do you already have a website you will be using?1 e$ H9 h# A0 [
How much is your advertising budget?
) E0 K' q# m% g; g+ V- [What other networks are you a member of?
" T* ]% ~. }( UWho are your affiliate managers at these networks?
/ e, o, l o5 HDo you use social media (Facebook, twitter, etc.) to market offers?4 [& {) C1 {- y2 K) J
How much traffic can you drive?3 q4 U( Z6 F* @3 L5 U$ n
Do you have a personal recommendation from anyone who is already a member?
9 q7 O$ a) K0 h! _8 tOnce you provide satisfactory answers to these questions, the network will approve or deny your8 |' U$ h, m+ l" [9 j- _& J4 a
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 n0 J5 F' e* _& D5 U1 E q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ c2 |( H0 M8 k. l
for the network can be helpful.; {# B9 n8 s% e: I! E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& B7 c& n. z/ ~Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* n/ @' e' n: p% S! p' A2 eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 T7 n$ {0 y9 O# Z- i" I
people can open a lot of doors as far as networks are concerned.
1 a% i/ T4 I$ L6 Q eAfter You Join a CPA Network
' T* P7 h" h0 }4 h2 p) F9 `' U- cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 i5 P. z7 r% k7 vand make an attempt to get to know them a little bit.
4 s7 s( s# E: q/ p" I0 \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 ^8 K2 d/ H6 t9 f8 R' t& wweight in gold. Start feeling them out from the start and try to get to know them. Once you get9 r8 W0 n1 x: g- ^9 H4 p* U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: ~% p' O/ H" n, @% E5 G8 _0 J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# Y- X; e3 Q! J$ M% X: a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& V' j6 w$ Y- z* i7 K% a/ O, c2 S* lemail.3 O, A. F- ^$ T8 w9 z# S
For more helpful info about dealing with affiliate managers, check out:
9 \2 c* E* y$ a9 chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/, y s8 x7 P: x7 K( u; {
http://www.mrgreen.am/affiliate- ... iate-managers-want/# F! Y. e# W4 D# I( i$ q, I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) a; b4 A |+ z5 G
Set Up Web Hosting: t& t) ?" `' Y' V( ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; L& h) A9 c; Q0 }" v( x) Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" t! g3 h& m. e; ~4 hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 M- J! Y* }4 }/ u3 ^! p6 _whoever else is on the same server as you.9 D: d P; s6 Z8 Z1 \0 t9 h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! W6 M$ L; x" i" Lenough that the visitor can't close the window before your pop up is even shown. You have about 3+ N, e, l8 z8 `0 h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. Y; ~. T; G. b6 w2 R" X& L5 q# T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 k3 p( U ]4 u1 J. B4 lhouse full of roommates (hosting customers).
' F# Q: K9 K0 X( ]3 _In shared hosting, this is like having roommates where everyone has no specific designated area inside
# P$ h; \' c1 u! @4 {4 ?: S: uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will7 I) X; s: ~6 h; q% I
fit.4 t: o- P* z5 o) d/ }% P% U! t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than) ]4 t& t D: x: e! N9 q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ D$ \, _1 \9 P4 X7 ?1 G
their food. Everyone else's food in the house has less space to take advantage of.
6 E& C+ o9 ?9 m# CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For) l- ]8 r% P$ S# U2 |8 R! @
any type of hosting this is a bad thing, and especially while running PPV traffic.1 W- f: \8 f7 R5 Y/ \
In the case of a virtual private server (VPS), everyone in the house has their own designated space9 F/ b6 e6 t( O8 c& c% t. r+ @
inside the fridge to put their food, and other roommates can't come into that space. The server is% I( I/ o7 T! g2 ]( Z! h. d0 d
partitioned, so that each customer can only use a specific amount of resources at any given time.9 O5 i/ k) c: C9 u
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 d9 ^. _6 ]: f" v w5 r, Z8 V
belong to you and no one else can use up those resources. This makes it possible to serve much more- T4 \6 z2 E3 i, T& A0 l, r4 e) W
traffic, faster.
2 C. Q( X9 c: a2 Y/ k# e- T5 s5 KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" p$ |8 V! w, m( w# p9 ? j: F0 X( a0 bAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 a) }' `( B+ J. |1 A
here:& l* g$ _1 y+ I7 t
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* a2 v3 A0 L# l0 T& i2 |1 x
VPS&highlight=hosting4 g9 V5 c! O& c
Dedicated-Hosting-vs Shared-Hosting
, b" k3 X& n/ ]- _5 v# u$ vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. {: _7 ^/ A; e7 H, c1 I t0 [% UHosting...Your-thoughts
5 a& _+ Z, c* r& r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! m; z; Q% b" |5 t9 ^8 J: A# sHosting Providers for PPV* q* E" C l5 U6 B. H$ _# W
Beyond Hosting
# |$ _/ V5 `4 M) Z2 a4 \http://beyondhosting.net/
, t& G' r% h* T ~6 T. tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' B4 j: i5 D, O$ J7 B$ n; T
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 z3 t* K( i2 ndirect linking with PPV. Also, these guys provide great support.3 p5 y/ H; a" |, Q! [( w
Prosper202 Optimized Hosting9 S$ F" h% o' K
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) Z# j; Q7 e- g$ G6 wCPVLab Optimized Hosting
8 h. q# ^: z) L) B+ Q/ D' Ihttp://beyondhosting.net/CPVLab-Hosting/5 t6 r/ m: h- B4 w8 W, W
Domain Names for PPV
- x- V- x7 \2 W5 t7 c0 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 v% X$ s3 ]0 Lwhere you're going to host your tracking software and your landing pages if you decide to make them.
* l) k9 s/ S+ }0 COftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& b; F5 A2 {# w" V) t, L5 Fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ C, b, D: R# M4 R.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# v0 g* K% t) g1 Q1 \' A0 {term or build a whole website.
! w' l3 [- J1 C/ ?' ?* mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install! {- S1 u9 G$ g4 e) u
tracking software on your domain. This is really important, because it is necessary to track your
7 j" J' D8 O9 r" v3 B& w3 sconversions down to keyword level so that you can optimize your campaigns. Without proper
, R ~0 w: N; L* m" w8 O" t ~tracking, it is impossible to know what is working and what isn't.
' g' X& n9 o$ P; L. S3 ^/ V1 \3 }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. s2 y8 h* J. _# qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. y" D9 ^/ L; E4 }
Prosper2028 j3 D. o. n# K
http://prosper.tracking202.com/apps/, l8 J/ T2 |% t% P5 c) h& L
CPV Lab. g5 z+ `" i! r6 W9 k! s
http://cpvlab.com/4 F9 L3 u& u# r4 Y; X0 j
CPVLab Help Videos. |( r5 C% ^: C
http://ppvlab.com/oweiw/oiurw/vdm.htm
# R1 J* R3 r Y* P# U8 PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! {3 }$ Z. A$ O! j; F! L5 t, ~industry standard.( L" a6 U1 T" | ^( F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 T h Z( C( ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 ?- A; e. Y, }: `* {8 O0 a6 Qgood support if you have problems with your installation.$ H* R7 u+ L2 Z0 ~ o
Tracking 202
$ w# X1 l6 T+ f, K3 tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ ~9 k& a. O2 V% d3 b8 Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 G J' q* Y+ U
area.; r* x& D: C0 `; c- \* Q# n' R0 @1 |
If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 d$ E% q! G+ Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& Q% x# j8 C) y6 D9 ]/ f$ ~! I* Q7 V9 |
interface, and their hosting.6 Y7 A( P5 t0 r+ q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 c1 ?& Y2 s7 Y; |& Eand targets which you are bidding on. Leaving this up to chance in order to save money could
2 K2 F6 O1 p3 _, j0 I, ?7 zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you/ v) ^! A/ ]( w. Q5 u+ q
were using.% a5 [6 u. B/ ]+ W
Choose An Offer
( D2 i! P" h0 r. n- v( G% aNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 @1 {0 [4 V* `8 ~: v) I
Lesson on Offer Selection. u8 \7 l( u) G! Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers* \' b; i, d$ P# o4 {! b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# [3 A& ^1 x6 [9 N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 H+ U- L5 {. ^0 d3 M3 k' s. N
LeadImpact as the traffic source.
! w+ r& i: U9 b! K, DNow the best way to learn how to put all of this together is to just get started. For some variation in9 n" ?5 Q9 R, l+ ^4 y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! D/ O+ p# O6 S! r0 A! m. \campaign.- N. @& M8 L6 ^8 n- v* D: g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 W2 D/ q' |" W0 G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 |2 `. [4 i; }" W' F
that all traffic is accepted.
/ z0 u& | G# l# QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 o" W; T) G4 G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# C$ ^! w! D$ ^1 a6 [( D1 _( S
get creatives like banners or images specifically for the offer.0 J9 e1 _: F# n; |) h5 H1 O& w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 f8 L# }2 w8 B R! R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! a, r" c* U2 }* G8 v5 F5 s7 Dtrack my keywords. Without doing this, it isn't possible to see what's converting.# w8 Y7 B5 z. y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 c* U! r! E9 Q$ m7 B1 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- N: K/ J( G1 o# s9 `- Q/ AIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( u! a. X$ q. O1 M2 g! ~( Z3 Q& ?! ^; v
bottom of the page:) m1 S& J2 f( G5 m7 ^6 M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 H/ H$ A, ]: q+ G: g# _: i! zClick on the offer → pixels → Add a new pixel and this comes up:0 ]1 D3 Q8 \. s! ^/ W# D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ V* H3 h0 r, {8 O' F* `- xfrom your software into the box that says 'Enter URL of image to load'.- m8 P+ {2 m4 x4 Y# P
Once you do this, it should look like this:
, s$ p% U3 U7 I* a- D. [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
p8 e! q$ Q7 n9 @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& z5 l, p6 [ K% w; h. o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( o8 j& w; U1 E1 x9 A' E) ?& w
Prosper or CPVLab.6 y. U0 G7 A- o: N- @# i
5 f+ G) E9 N1 ^- q5 [. E- `3 Z
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发表于 2012-12-27 18:47:17
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