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PPV GUIDE [PPV新手入门][28页]) v: C4 W/ @" X' x+ i& B) \- g! u
详细的请下载电子书！1 a3 ?/ j+ @$ F2 Z6 a: C' P0 w. G
' x$ o5 t2 d1 ~: T. k& i
/ v. C0 P, J' @$ ^ lNewbie Guide3 L* i" t5 \. h; y0 Q
PPVPlaybook.com
+ {/ V S: N+ ^+ m1 V. P7 v+ nTracy Shaffer1 W% P0 d$ m3 x+ r" D8 R
David Ford
. Q9 j, l1 M d* q$ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* W: P$ ~/ \. W# X+ Z
Getting Your Mind Right to Start Affiliate Marketing a7 a2 c9 L! \1 x+ E& \ p! s4 g3 _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 h9 y% Y- e# T" C6 V- `7 oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 \. e6 N7 z$ G, o0 Q9 E$ D% L$ d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* _: h/ X b1 qwith any success, these claims are laughable and far from the truth.
- k/ v% x* n, e, ?% ]! @. A- y2 I" OAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& x' M+ }/ n C0 s& q- @2 C- Qflow management. The main benefits are the low barrier to entry compared to other businesses, and
8 _( F& C8 \$ i `' kthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ z: o4 S6 v% H
overhead.
7 U5 Q" S4 \; T: CThe winners in this business are the ones with persistence when nothing works, who know there's- A( t5 e' |! B/ v1 P; V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 C7 j" |+ I3 U: ?$ i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
, }" Z4 c5 c9 H' y2 ?5 Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( [' s7 p2 ]+ o+ qMost of these things happen suddenly and without warning, and they all contribute to the amazing
" X1 q7 w \3 ~, blearning experience available to anyone with a few hundred bucks and the ability to open an
$ y/ X7 b" q+ Cadvertising account.: P4 s& [( l# E9 J" r: Q7 j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, s9 @2 |* i7 X% t3 R
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 ?5 f; e9 j& f; Y: Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 d4 j4 e* s1 Q; d% b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 x, S' i; z3 V, Y+ P. {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 }8 b" _: u' z& L# {- mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get0 c7 Q, D2 j5 E, p/ x
started building." G0 F6 Y ]2 S# ~
Things you need to get started:
7 F$ [1 o6 R. u3 {. f6 `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; m- ^: P# l: i) i$ y8 j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ Z% e& k8 C; Y. d* c* W! V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
C( I- S7 t% N4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( e, `: R6 r+ G, u
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- N9 z, d2 C+ ^7 H1 S* G- x
with PPV.2 m D8 @6 \9 r8 S9 r9 g
Basic Getting Started Definitions& t5 w S5 h+ S! _0 i; r. b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 M1 w4 F, X. Z" K1 ^4 A# {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& d5 a8 E1 u# F& G R. Q7 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( q! P4 C9 ^" p
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).( r& U1 t4 ] ^! A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 K8 G z" L, g
receives a commission on that product. An example would be the Amazon.com Associates program,7 I* \% n9 h5 g: ~ J
Comission Junction or Clickbank., U' d1 c6 z. X1 ]: n6 {5 q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 h( o" R9 z) W: @ H, j/ I
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; _9 \8 t2 ]1 D$ f" g! ?buying a product. An example would be Ads4Dough or Neverblue.2 c" k! Y$ g% d2 }" E' \+ t, S& \
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 ]8 l6 v/ x* X0 a$ ~+ Q) `
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 o. l; W1 n) N2 Q) P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 ]; M, }5 g* \& O, H D! y7 Oright from the start can really help you.! t) x; d9 D! Z i. v
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# ^: }8 i, P5 k* H' `0 y. ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ G8 ?8 e D4 Bview, starting anywhere from .01 or .015.
# ]' q2 t y% s5 l* QIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 f- V0 m/ l8 w5 o1 L- u; u8 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ f$ C0 c: r/ Q. J- f& q
MediaTraffic, and AdOn Network.
" t5 i- a* t' z' vDon't popups get blocked by pop blocker software?
/ O( D* P& f N" ]! ]& `4 `No. Popups are served in a new browser window as if the visitor had opened the new window
; M- ?4 E! @2 T% S/ g1 Hthemselves.
& g7 N! n3 Y [* |6 NHow many popups get served to the visitor?
" s+ J5 d7 e' [: m* [- W. V+ tThe number of popups served varies depending on the PPV network. Some pop more frequently
) b6 w H6 o# h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, R/ U4 M3 o3 S' h
serving this kind of advertising, so they have to toe the line between keeping their software5 P% s v/ T y. I6 f
downloaded and still making a profit.. @, ?, H! Z* e2 Z) }: `8 d
Isn't this type of software bad? Why would anyone keep it on their computer?' j+ p. G5 Z0 _6 [" y
No, this type of software doesn't harm the user's computer.& \- r; W# z: }3 v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 F& k% j- i* q* \$ ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
! |! F9 V9 r7 u* i$ F, Rthat they can continue to have access to the incentive.
4 P9 ]- _/ @. }( @2 `9 T8 m" M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) f/ }: ]! [6 q
How to Get Accepted into a CPA Network
5 |! I; O$ U* j3 a% z, r! DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 t) `2 ~* J8 oto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 C& g- k: S2 `8 Udifferent networks.
4 w b- Z" x. f' g& I+ a% q- C( XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, C7 l( ?* G1 @9 ]9 V5 B" vapplication and be as specific as possible about your promotion methods. Usually some time after' R+ m2 d: Q0 K
receiving your application, the company will call to interview you. The phone interview is a critical1 |' o0 f2 f; r. V' w3 ~# Y
part of the application process, and most networks will deny your application outright if they can't get5 E' b& |4 ~/ h% x" |4 z
you on the phone.
$ y( Q `% ~- c7 N# d& R$ R' dOften, the person who does your phone interview will actually become your affiliate manager after
$ I Z" J. Q- uyou get accepted, so it's a good time to put your best food forward.+ k9 R. Z+ C' t
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ I" {0 p3 N, w3 E0 wthe phone, but trust me, this part is critical. Have answers in mind for the questions:4 H* s. n% C+ a
What methods do you use to market offers?9 `7 D1 C: _# d2 }# J6 t
Do you already have a website you will be using?
- T2 k) P6 ~5 R& W( ~: I" \How much is your advertising budget?+ d. _+ R4 J0 C6 o
What other networks are you a member of?* D w! n' n/ s4 @' o. L9 X: e% R( I
Who are your affiliate managers at these networks?
9 S1 Z; A* f+ K- M9 LDo you use social media (Facebook, twitter, etc.) to market offers?3 K* `0 q2 S, B6 t' c2 N9 o
How much traffic can you drive?/ M" I+ Y! M3 t. w3 w9 t
Do you have a personal recommendation from anyone who is already a member?
& p# ]: R; d8 P( WOnce you provide satisfactory answers to these questions, the network will approve or deny your
# {, H7 }# X- ?) x: |+ Iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ f9 i3 n* X3 e# |* E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 W+ O5 n6 }# z3 M
for the network can be helpful.8 f, F* p1 R9 c
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ T7 }/ r, @- h# v$ E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 Z& M! T9 C. t, H2 @; Q# d/ C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 u3 o& X( q7 A. i
people can open a lot of doors as far as networks are concerned.
/ m, ^3 j0 [+ J- @3 F6 zAfter You Join a CPA Network
7 ^' ~8 T, G; t( ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 ~ Y# @9 X. g3 x t
and make an attempt to get to know them a little bit.8 E8 ` t9 X- S3 i. n q6 x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* ?6 M* A& w1 f J! j5 ^- }) Q: z& Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 E) ^/ H9 F8 V" s* Y# F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# }- p: h) N9 j: x$ y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) r% R5 d: g* x/ ?4 P6 Pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& K8 Q" M8 b/ D2 M+ w- A; I& _email.% D1 \- }7 M/ u+ O
For more helpful info about dealing with affiliate managers, check out:2 J7 ?; m' G! F# I7 a% S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ V: i' ^9 f& F- u
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 n; [7 T5 {% T& f# w, }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: M. Y9 ?5 |3 X* h3 TSet Up Web Hosting, `6 e1 i9 J1 T2 h3 }* M; D( I
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" q( N r) \: t' D. b, n9 I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. Y q4 h* n3 L! w$ z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" Z* X2 d9 r3 N& G/ j" [% ? i2 X" g
whoever else is on the same server as you." p( C1 F: ^; E/ X! C [9 i
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 b1 v2 \6 q- U; y4 T0 X, V8 U# Venough that the visitor can't close the window before your pop up is even shown. You have about 3
, d d, C. S* F$ p. q$ Z' Q) J# fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ h2 m1 F3 ~% [, {1 JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: i; a4 I9 Q. D; W5 H7 Q& khouse full of roommates (hosting customers).
4 m: a. Z# w% _4 |8 pIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% ~6 b9 Y8 p% \0 C, T& {8 v& Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ a0 U5 j k. _" t! jfit.
7 Y S& K2 l2 X- s, x1 }: lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 {* h4 f6 w# u$ Rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% r7 x+ T' s5 X$ q' N) _# Z; {+ R
their food. Everyone else's food in the house has less space to take advantage of.' S s7 h, J. ?" J e3 N @- p
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) l$ \: }/ j* J4 kany type of hosting this is a bad thing, and especially while running PPV traffic.$ o3 O, O1 r2 m. b5 |' w
In the case of a virtual private server (VPS), everyone in the house has their own designated space
* A$ _$ V9 o! S. Yinside the fridge to put their food, and other roommates can't come into that space. The server is _/ H: b0 ]! U4 U
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 \6 I7 l; l% R- u! nA dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 v; k' \$ ~8 {! A6 {! g5 nbelong to you and no one else can use up those resources. This makes it possible to serve much more0 v1 D8 S2 [2 G8 V9 T: o$ z/ |
traffic, faster." H7 _$ b+ J3 ^6 M& ?% @ ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. d9 v$ A0 ]1 \+ I
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ K& ]$ n2 a2 G5 N: r6 Ihere:
2 c" T& E) }' k* G. }0 w1 Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 D) D% S; S% j3 \; o
VPS&highlight=hosting2 a) W8 I" g4 [5 Q! }2 M- r8 x3 V
Dedicated-Hosting-vs Shared-Hosting4 P3 p0 d |) @ N1 \: q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 s# x$ F5 z- O9 e; A8 VHosting...Your-thoughts. [+ h9 F' C1 H5 G$ `2 z. U# A& M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 J) J) L! O$ @ o
Hosting Providers for PPV
" f! b c" }3 |: l: U$ ~+ mBeyond Hosting
+ H7 r/ o% ?* `+ Ghttp://beyondhosting.net/
9 f) z5 Z* Y/ ` |7 lWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 n; R8 s. _; i) c' N) Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 n8 U: n5 X2 L6 |+ c' i1 M
direct linking with PPV. Also, these guys provide great support.
) I& t( ^8 }, s u+ _/ K5 G* xProsper202 Optimized Hosting- b$ y9 ^# u% u+ S2 }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" n8 G+ c( o K4 q K- WCPVLab Optimized Hosting
& o6 e: c! M% l& H! fhttp://beyondhosting.net/CPVLab-Hosting/
! ]1 _. ?/ p( |- U; N" uDomain Names for PPV
7 s& l; F' k" A( ^# oOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) V- f3 ^+ w1 f$ d5 Dwhere you're going to host your tracking software and your landing pages if you decide to make them.
% g/ y( ]; _. V! i& bOftentimes people wonder if they should have a specific domain name or a generic one. One generic,# x4 U- s$ x6 h- ?; U
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 d5 G) h% o0 E; {& J: s.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! V& j% c3 T8 I' V
term or build a whole website.& t9 U/ ?: _0 S1 ?; l1 J
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 n* u$ y$ F" s+ c; Jtracking software on your domain. This is really important, because it is necessary to track your4 e+ H/ u- K$ G7 Y. e
conversions down to keyword level so that you can optimize your campaigns. Without proper8 k% g: O5 ?! v/ _# r# k+ s& x
tracking, it is impossible to know what is working and what isn't.
& H: r* b, ]/ n5 t( TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( {: S. @+ g, k( M e! B
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* P( S3 I5 _/ FProsper202
) O0 r+ Y+ u0 c# o; e4 Mhttp://prosper.tracking202.com/apps/
; P+ \ z3 b8 I$ d3 oCPV Lab- Q: h+ \+ y" c3 ], D
http://cpvlab.com/
, ]4 ^2 T* E" U, m( Z2 kCPVLab Help Videos
: C9 p# B' k1 d7 shttp://ppvlab.com/oweiw/oiurw/vdm.htm: V" C' {! c/ z3 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# t% B* _# ]* e9 }: ~
industry standard.
2 a, X1 q& t* X# J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ B4 q7 G8 F; y+ z& s" J$ M" H" Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- L8 c( ~. Y; w( o2 Sgood support if you have problems with your installation.1 G/ k: `1 H0 H! \
Tracking 202
" `( D U, b" l: b( T5 X% w) {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ E! C; z: H5 E9 K: v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: L) Z+ D; L/ T9 G3 c
area.5 |6 \; m7 o& ?
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 a% y" N" b( l h, h0 i/ yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- T0 M$ o- h7 v* V+ y. H3 Qinterface, and their hosting.3 u n& E4 w1 A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 T6 ^. h5 W+ e) ^+ }4 A8 m9 o7 `
and targets which you are bidding on. Leaving this up to chance in order to save money could' m! K4 y, X6 a9 o: z' |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you# ^1 w# l x, `' ^
were using.! g N% e4 o& b. d$ ]" ]4 T
Choose An Offer
7 _ O7 m+ S9 L4 J8 f, ]Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ h8 J9 s+ m) M1 b. ZLesson on Offer Selection/ M. b8 P, p$ w& c$ e
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ ~9 z1 ]6 L6 Z: f: `% x% X2 J
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 q2 {8 w" h! f5 v, ZTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 H) C# o, ?- U9 M8 b
LeadImpact as the traffic source.+ _+ w, z+ E' h1 C2 w8 K
Now the best way to learn how to put all of this together is to just get started. For some variation in, i% v/ c: Y' i! ?0 P: Q; e
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 R9 G+ [+ [0 b7 O% y( r( F0 @
campaign.
! w1 l9 ], @2 P! z' NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 \) z, U/ {8 ]2 Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 R8 j" S _4 T3 kthat all traffic is accepted.
% U$ D V. c5 k# {# n4 fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. ?: G& X9 y7 _0 {& ~% X' y7 oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ D% R7 F+ C! S+ K" D
get creatives like banners or images specifically for the offer.
; I4 ? K, p) ]9 U4 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ f- T( p) x6 z& P! B% T, `* `+ q. YBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can |# `: b, S2 q# ], w B
track my keywords. Without doing this, it isn't possible to see what's converting.9 n/ ` ]3 e6 a! s* Z4 Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 T* C; L6 W9 u& }- }* n: }) L4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 k% h$ [1 q9 D
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 m) U: o7 R- _; L5 y' M: Y4 u- [bottom of the page:
2 ]% |( [& [! \6 yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 ?' x* w. T$ F' i' d8 A: @" r, F4 ^Click on the offer → pixels → Add a new pixel and this comes up:! F0 K5 I* _3 c3 ^
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ R+ l5 U0 _3 I- d1 U8 a# }& d6 C
from your software into the box that says 'Enter URL of image to load'.5 t, I+ @9 b$ f: i( h. m' R+ C
Once you do this, it should look like this:' q, r, p T+ _ |' ^$ Z5 K+ O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 Q1 [9 O! i/ t4 Z& U' mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; D* Z6 U$ j/ g: [* g$ d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 a! }" P8 ]* _) ~% C/ m% c0 ~5 H2 a
Prosper or CPVLab.
/ R" X& Q* H7 F- d5 P6 j
* |3 N% i1 v, Y2 ~ b" h |
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