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PPV GUIDE [PPV新手入门][28页]5 q6 I' ^7 [5 n( E! M
详细的请下载电子书！
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+ c8 |( c7 ~6 aNewbie Guide
0 A/ p4 \4 q w: E& O/ zPPVPlaybook.com
; _# {# D" a! b* l/ TTracy Shaffer. g+ n/ k$ k7 D7 G4 n0 \
David Ford1 X5 T2 h% J- E$ @$ |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% J+ S- ?5 J& v! Z. M1 {Getting Your Mind Right to Start Affiliate Marketing
9 ]3 i L4 Z' Q) ^8 V: \% _+ c4 jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 ] N& H: k" W0 T4 x6 pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 d; V0 I R4 N; e8 e5 }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 v- U2 Z9 J$ D3 iwith any success, these claims are laughable and far from the truth.# W) s0 S9 Q+ ]( S( F q- x
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% T2 Z1 S1 T3 X p2 [, `% O5 Z: xflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 \7 U; J7 J- o) f, Vthe ability for a marketer to be a one person shop and make an incredible amount of money with low
" ]% E3 u/ f0 s$ n; v d6 v8 {5 a) Ooverhead.7 }1 r: q% U- H" y7 x
The winners in this business are the ones with persistence when nothing works, who know there's4 I q! v/ X: K2 t
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 b/ u+ P' V- o- p- i; s& jThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ L" S @$ q3 D0 t' n1 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& U% y" k1 i$ ?, FMost of these things happen suddenly and without warning, and they all contribute to the amazing$ {0 ` s9 h- M: y4 V4 }, g
learning experience available to anyone with a few hundred bucks and the ability to open an
& o. m. [+ h' p; @/ Ladvertising account.
/ ~( l' H% K+ \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 e/ c Y0 i8 R/ Q7 R; A* ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& b+ [. R+ B5 @# \8 T0 b3 W2 Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 d6 F& J5 I b# P7 ^1 W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- h+ s7 [' ^$ h/ a4 d4 A/ M" M5 DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 [ Q1 l" v& {0 E Fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& l# Y" z- ~5 A; f+ e' R4 q
started building." e- c1 b% m+ W4 F# A7 i
Things you need to get started:
2 E0 J+ S& b8 T3 Q( G7 |4 \9 X9 P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 W7 u) P: S/ |' E' G5 J4 S5 {2 v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
O1 j3 Y7 F6 a2 U8 U+ q( v& A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 x4 e+ D7 V" k( X% h& P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* f5 S# f" |2 h3 f' r! HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
; y9 M5 O$ F$ K' d- m/ S# dwith PPV.
7 o& ~5 }( n: J9 }Basic Getting Started Definitions
5 r4 E1 a! ~1 K* p& B9 qAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( V; E+ S) q, [8 Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 L/ E% D& i6 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 T! R+ x3 o; S& P! u$ M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 S4 }' }/ F) a: j+ G; H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; U# p2 g, ^7 U( Z0 N' l8 m( x
receives a commission on that product. An example would be the Amazon.com Associates program,
+ E% G( ^5 X n. y; c& VComission Junction or Clickbank.
$ r2 o M8 |! W7 L! mCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, ?5 m$ q/ H1 b8 \
an action like filling out a form, submitting their email address, signing up for a service or sometimes O2 a2 D" r" z3 d3 l5 c5 O' o0 x1 `
buying a product. An example would be Ads4Dough or Neverblue.9 f/ Q1 o9 y5 |0 F d8 D- P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ ~) E. Q& M' l; V i) a6 baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 `& Y5 M( I2 T3 y( R- L8 Q+ k) hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
# h1 u& `! f ?& ^1 y5 u4 \: gright from the start can really help you.
, A" N s' C( y/ ^/ R f2 q5 ^! XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 c9 k( @0 {7 O# e+ C- N. e) r! Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 L& I j/ q7 m1 b/ K; w
view, starting anywhere from .01 or .015.
! G; ~$ j4 F8 J5 Z! _In order to use this type of internet traffic, the affiliate can sign up with a number of different. C9 p" Q0 _5 l1 `$ L- J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 B( Z) L$ Q8 h# w
MediaTraffic, and AdOn Network.
0 P2 w6 r) t7 q9 P8 h6 jDon't popups get blocked by pop blocker software?( O; {: q1 W( z4 @0 c" z% n+ o
No. Popups are served in a new browser window as if the visitor had opened the new window$ O. |$ m& H; M
themselves.7 q2 h. o& N9 e# t/ Z# I! B
How many popups get served to the visitor?9 n5 l* U+ Q- I" m B7 _+ p
The number of popups served varies depending on the PPV network. Some pop more frequently- N4 f% X4 Y2 b+ Z2 j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' F$ |, G) X5 r- _2 S9 b( e0 g
serving this kind of advertising, so they have to toe the line between keeping their software
( H2 k* s9 I- T' Tdownloaded and still making a profit.$ q, I, H: x, f: E. s# M& I
Isn't this type of software bad? Why would anyone keep it on their computer?! O3 K% _( D- P3 D( _7 w- J" l3 M
No, this type of software doesn't harm the user's computer.$ T8 S$ f7 d. p1 g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 C" h; d( j7 o7 ]! q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( ` _) t& c+ B& tthat they can continue to have access to the incentive.
0 N6 _9 P9 |4 R2 g( k4 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" m, y$ j) o& o/ ]How to Get Accepted into a CPA Network
5 h1 ~% F' R& `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 G$ G+ I8 h$ |- Z" m3 Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
& U/ o- ~8 q3 \, Adifferent networks. c ?) K w" `: ]: J
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). y, ?3 \5 p% w, u: \% F
application and be as specific as possible about your promotion methods. Usually some time after
$ z( k4 i( o& ]7 yreceiving your application, the company will call to interview you. The phone interview is a critical
1 F6 f# [8 } q$ ?0 wpart of the application process, and most networks will deny your application outright if they can't get
. c, |; o0 Y2 \) R. ^you on the phone., h0 T9 ?9 P) N( o6 Z2 ^
Often, the person who does your phone interview will actually become your affiliate manager after
! c6 R, l# i7 g0 E* y. G8 jyou get accepted, so it's a good time to put your best food forward.3 _# a& N7 S, G
You might not relish at the idea of someone grilling you about your internet marketing methods over
* M, {& W' z0 ~6 B ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
M; m2 ], v8 i# P U7 t, bWhat methods do you use to market offers?
5 O8 w, C' |# v& L1 Q8 ]Do you already have a website you will be using?, y+ H& p( L$ { d5 F! E K
How much is your advertising budget?6 [7 b! V" G5 B! B/ y! v- D9 o
What other networks are you a member of?% D1 m; o- B" u8 l! P& |8 A
Who are your affiliate managers at these networks?
# J6 e& q" R6 f0 Y) U& o# ?Do you use social media (Facebook, twitter, etc.) to market offers?
, A* N0 W4 W$ W w6 [How much traffic can you drive?
+ V* _3 n @1 Y' @Do you have a personal recommendation from anyone who is already a member?
/ Z: V' D: J. X+ z% j" rOnce you provide satisfactory answers to these questions, the network will approve or deny your
. b/ e& B, h& e! K5 H* e9 }application. If you get denied, just keep applying or call someone on the phone and try again. Be8 f2 U* Z9 v$ a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% h) \' i* M( O0 i
for the network can be helpful.
5 b% F5 z% ]' Q* n' CTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 }5 Z- {1 O+ A" b9 }/ j. vSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network q* I* x, E$ E! d* g/ I- Q. c
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 x! V+ p7 g0 H9 s/ }: }/ p. r
people can open a lot of doors as far as networks are concerned.3 P: p; D2 F7 @/ k7 }& m
After You Join a CPA Network# T% }9 T" o0 }+ J3 j! E& a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ e. H" D* c7 }9 G6 T
and make an attempt to get to know them a little bit.$ m6 r+ P7 Z2 M- \) \
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& V3 i) @" I# N3 d( L& g' {4 ~3 Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 s7 V. l: x) [" z( t; _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 \5 t- x- B+ A, P: X c% F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) a. S5 ~0 S2 O& c. P; Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 \- ^" K( r1 H c, V# M
email.
- m; H. G# \- vFor more helpful info about dealing with affiliate managers, check out:& P. s' `# x# B, W- X1 E3 |5 ^# s
http://ppvplaybook.com/blog/musi ... -affiliate-manager/! b6 r, M& Q1 H2 p
http://www.mrgreen.am/affiliate- ... iate-managers-want/
0 G$ r* o& l E- _, k. U& Y/ }% o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" M6 `5 Z+ O6 N" wSet Up Web Hosting
0 W4 P- L# R% F0 ?Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 r8 K3 R' {3 k) a4 @! l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared$ u/ {% s% h: P% v# @7 c8 Y5 ]' o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 {! U9 J. k. F5 B+ uwhoever else is on the same server as you.3 b5 O) r* b+ T- I/ f4 l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! \2 n; ]7 O1 E* t5 e
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, ^1 x4 R$ [9 T" ^+ n4 x$ Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. t: b, |+ t$ z6 d8 A5 Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) ]3 _9 C, l0 m) U, U
house full of roommates (hosting customers).- p. R; A: y7 T
In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 r: ~: Y; V- Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 G. Z/ e& z! s, e. m7 u& R7 \' Lfit.
' r# n* I' _$ ^% L, F8 [' Y9 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 k" b7 s- M9 \/ r; J" H/ W( V& pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 C W; Z$ E& |their food. Everyone else's food in the house has less space to take advantage of.( q. ^, Z4 D! \, ]# x8 h: l+ _4 \( j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; k6 e5 n! W/ E5 W! O3 x+ Rany type of hosting this is a bad thing, and especially while running PPV traffic.
) i: {. j2 \1 w F9 I3 Q, X# G$ iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
8 }" v9 l3 `% I( r7 }. d: binside the fridge to put their food, and other roommates can't come into that space. The server is9 X. z \+ y$ w+ y& p% r
partitioned, so that each customer can only use a specific amount of resources at any given time.) y9 Y1 i9 j7 ], E I
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# s2 s# M$ y+ c# N$ G' {1 j9 J
belong to you and no one else can use up those resources. This makes it possible to serve much more
# v# R0 H; K) m# b2 Ttraffic, faster.
# U& Q7 \0 N( UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# X9 g8 I4 b( [% PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 c o: V0 E/ ]
here:% R* w& V5 r+ W* k
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 ~8 e q1 c6 i+ i5 c o
VPS&highlight=hosting- A3 Y8 }4 _. X0 X) V4 k
Dedicated-Hosting-vs Shared-Hosting
9 {2 E% `4 L8 Y9 ?# M6 u Ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' U& e6 ?/ B5 B% _, c8 c% yHosting...Your-thoughts
; ]1 W, w f8 ~& M; j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! z2 q) s8 U* y5 L: A
Hosting Providers for PPV
. u) g8 r k \% M2 F5 JBeyond Hosting9 v; ~0 N+ w- X% T
http://beyondhosting.net/4 U' }5 Z5 b( Q! j) s
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% w) C6 ]8 C; s2 S- Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 a( a2 m5 G, z, M8 H4 _
direct linking with PPV. Also, these guys provide great support.) s7 `7 _5 G2 v1 d6 n
Prosper202 Optimized Hosting" P: q1 J% i/ ]5 D/ t
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' A& p, l6 o4 B6 @
CPVLab Optimized Hosting
5 v' {4 l; ~- |% V! ?5 whttp://beyondhosting.net/CPVLab-Hosting/7 M" x u$ G/ s) G2 c4 N$ s
Domain Names for PPV
: A3 [: P6 V0 r& W) IOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ P+ F' Y! T/ u- Xwhere you're going to host your tracking software and your landing pages if you decide to make them.0 T1 Q/ ~/ y8 E6 p
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 d' q4 _0 A2 u, o" C- L5 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,
) a6 z/ X. y( X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a ~% \5 k( v" r; p' B
term or build a whole website.0 m$ ^+ c; t1 i$ Z, R
After you buy hosting, a domain and get those all attached to each other, the next step is to install- q6 U- c) n$ k! P$ j& E9 C
tracking software on your domain. This is really important, because it is necessary to track your+ _7 w# c9 ^+ V' {1 s8 O. O
conversions down to keyword level so that you can optimize your campaigns. Without proper" N2 T2 E) ]0 n! |
tracking, it is impossible to know what is working and what isn't.
. U, W6 @- [, G" `7 O8 UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* c& X4 _1 T& Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 j7 d+ |* T4 ]; B, ?) uProsper202+ {; K4 i2 Q6 a. G7 `% Y5 l" b* a" c. ~
http://prosper.tracking202.com/apps/# q0 l; p# M8 v. c# a A- a: W
CPV Lab
: }6 V( o2 j6 V; Nhttp://cpvlab.com/ h+ i' T% H3 ` Q+ Q* |
CPVLab Help Videos
# h4 w$ o4 Q0 p5 d# L# l, Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm8 ^7 H7 ^9 j& n' J& C5 D
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# ]4 D. |8 o. E4 R3 e4 D5 U3 Findustry standard.4 K1 K0 ^- u! N6 |, Y6 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: m3 z! R2 b5 z3 oCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! N5 n5 s3 y! k* u w5 agood support if you have problems with your installation.. N5 o" c6 C2 u$ r) o/ m# S
Tracking 202
/ `5 n2 e f& U! w$ uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! x- z: R' S9 c B. }
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 _" b$ ]2 s/ ?( A, Z2 garea.+ U5 x* a7 O8 F( ^) e: ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of& R, {9 f4 [2 t4 |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% q/ N1 f1 Q. q6 Einterface, and their hosting.; E2 a2 F5 ~% ?+ \# F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
! F* k3 j* j8 [and targets which you are bidding on. Leaving this up to chance in order to save money could$ \& j: e$ ^$ T @2 A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. I3 O. |9 i9 H. ~: O( Uwere using.
# B! I+ \6 X) B% l7 q& J9 xChoose An Offer
: ~" S2 l5 f2 T4 {8 H( @1 I* j. kNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- ]2 W% k' ^4 X
Lesson on Offer Selection/ L* v0 }2 y7 o8 l7 i" ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# T& {& \% ]' |9 U5 w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) \: j* m2 F3 O4 d! mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 T+ g0 y C5 w
LeadImpact as the traffic source.7 e% n# l6 Z0 w! `4 e& I
Now the best way to learn how to put all of this together is to just get started. For some variation in; U; @5 E/ R) _
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ ]3 P" ~* t+ | W( b( R' K9 acampaign.; F+ s6 S3 {2 z- |: o* e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( p- k: \( ^: U& ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 I+ {3 b. |: {3 uthat all traffic is accepted.
) i5 h* `, M; B. ~. ]6 @& d4 pFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 b; @$ h3 C6 Z. `' A4 ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% v- d2 I* R. O7 }9 }7 Aget creatives like banners or images specifically for the offer.! c& H: S; y; q. F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. b6 j# `5 |; V9 Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ B! f/ L% O2 v2 v0 d: u( _9 @
track my keywords. Without doing this, it isn't possible to see what's converting.
& b( R0 \. {% ?$ UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. S* Y/ y- _# `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; {8 _6 n) ~8 u3 \9 vIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' T6 K, P3 V4 ]) J( Q2 V9 t7 ?
bottom of the page:
4 T0 F8 ~! ~# z! E5 INext, I have to cut and paste this pixel into my offer at Ads4Dough.
! G1 N* w. s, zClick on the offer → pixels → Add a new pixel and this comes up:
6 _' a& B1 ?. @4 R8 e0 I6 O& B0 kMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 r) |6 N" P5 | T9 A
from your software into the box that says 'Enter URL of image to load'.
$ b; | M8 w( Y/ U* e( KOnce you do this, it should look like this:
1 y( l- y t3 _4 c7 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ S5 |8 I5 H' N7 J+ W$ m/ UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 Y2 q N) J1 H2 J. gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" V2 R) @, H7 T( {0 DProsper or CPVLab.
! o" b# x, J7 O; u& t- |( p( f% P! q1 e: M* S
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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