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PPV GUIDE [PPV新手入门][28页]4 X% ?( K/ j. X
详细的请下载电子书！
# B, b7 J4 j! [" o# o) r" T. E% T, P/ W9 v, r, w
1 s$ e1 m, `8 V* ^Newbie Guide
& O* c) N: y) YPPVPlaybook.com
7 V+ O% _$ o. ~Tracy Shaffer0 z" z$ E+ N5 a4 W+ d
David Ford1 W4 a, h4 |, Z } v0 P( x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 k2 ~" g6 T" f Q6 e) n/ KGetting Your Mind Right to Start Affiliate Marketing; n- ?. J5 P3 K7 @6 {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ i7 W+ Z) M( G- n$ _! _9 d: u8 Mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* [ k, y+ V$ `( n' r% Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' ^/ @. G: F& G5 Hwith any success, these claims are laughable and far from the truth.
; ^; L$ m2 m5 I3 x' ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* ~7 d' y. F# g8 m" l
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: I( t. E# o# V& @! u) M j% Rthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 i8 g. E c8 S$ j, K
overhead.
5 q" ]8 d$ M8 T& z7 S6 DThe winners in this business are the ones with persistence when nothing works, who know there's# a, x+ G7 D6 M" {# w; ~% v$ |9 A; r. q @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 B, _1 Y9 Z/ ?* k
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 y* K3 F1 Q8 P5 Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 E6 ?) m$ T; K: ~ k9 z
Most of these things happen suddenly and without warning, and they all contribute to the amazing# r* S# q. `3 V" B
learning experience available to anyone with a few hundred bucks and the ability to open an
' l- J6 ~" E( radvertising account.
* p9 g) c2 ^% _2 k4 ~/ l, I2 aYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% ` y b. l" G! `. t& \5 Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; v" r7 [1 ^; n6 M7 ^% h9 L
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# @: r5 L& K Y3 ^" N2 C7 Z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 Q' z+ P* u# E5 JWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 q6 [, K! O* } W& x" qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get6 Q0 s6 a1 Z' ?
started building.
; O% `# |' Y5 hThings you need to get started:
( J3 V" \% ]) j) t- g1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 ]* W8 q3 [& h/ d2 c: [
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ G$ J2 ^' O: K0 b/ v3 q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
q4 X8 @! e1 A/ T r' \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ h/ @* v$ e `8 nThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& b2 E0 s6 `8 _! R
with PPV.
7 f& ^9 j" e, s1 I. WBasic Getting Started Definitions
! |( w/ @4 a3 ~! N3 K9 x, XAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! }; l4 z8 {2 `; g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, a8 O' Y9 S% b6 p& w# F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% A7 G9 L# [3 g& \; H& U$ \) ]2 itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 K8 g5 N9 o2 G; D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 ?; d7 ]$ R2 j( `receives a commission on that product. An example would be the Amazon.com Associates program,) z1 _! c3 _( Z+ k
Comission Junction or Clickbank.
; {' C. ]4 e6 oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. u6 T) N+ Q U4 J# t2 |5 p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
{* ]/ a( T7 Q- T. m, Gbuying a product. An example would be Ads4Dough or Neverblue.9 _ c$ C& d* s& F; ]9 j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 U. x4 I' E9 z: J7 H. M& Q5 J. T7 Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- u+ r+ L6 ?5 [4 r" J' j$ Urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* n: v+ w8 T! {5 g' g
right from the start can really help you.
$ M7 {2 t+ e3 r/ U3 @9 P1 _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# ~0 r# \4 K8 h+ A: f5 y0 qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 |) U$ N# D) J; eview, starting anywhere from .01 or .015.
. T- O* T5 V# N' S( y3 GIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 m1 ]% R1 n9 q* h U# N
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, F1 ?, O# a& \/ H" q, t
MediaTraffic, and AdOn Network.9 W) K0 P. }) P1 T! l2 x9 ^
Don't popups get blocked by pop blocker software?+ ?; _$ p# ~) v# T) p
No. Popups are served in a new browser window as if the visitor had opened the new window2 y9 [1 y4 f4 E8 q
themselves.: S/ }! D/ l+ l% ]( F `# b
How many popups get served to the visitor?
" B8 Z7 }) }6 a+ \The number of popups served varies depending on the PPV network. Some pop more frequently: i% T& \5 E1 `1 X
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 @+ x+ F. V$ H$ l4 N
serving this kind of advertising, so they have to toe the line between keeping their software
3 q1 e7 `* P, udownloaded and still making a profit.
# E' m: S+ t$ k7 S' C9 X$ r4 @Isn't this type of software bad? Why would anyone keep it on their computer?
" I6 q. _9 O4 D9 K6 e* MNo, this type of software doesn't harm the user's computer.# D6 |4 X+ q- ~4 O7 P. U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 o' T, ?8 _' e: l# p) dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& I! p8 x3 Q5 L5 Athat they can continue to have access to the incentive.$ c5 d3 B. x8 b7 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" M0 e& q; U6 X- p1 f, A6 M
How to Get Accepted into a CPA Network/ S9 Q4 g4 n. L$ r, c; k! ?, a% g5 j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! f/ V3 g% p1 @. C' I" f9 Z( j$ Mto start looking for networks is Offervault which lists offers and lets you compare payouts across6 [- o k5 e' y1 _* e) O# O
different networks.
: i& H) j7 F9 S$ fOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& U/ y6 N$ K0 {1 i. k. z; n
application and be as specific as possible about your promotion methods. Usually some time after
' C) P& A, d8 Dreceiving your application, the company will call to interview you. The phone interview is a critical2 K( P9 l( X8 b& ~3 ]7 ~
part of the application process, and most networks will deny your application outright if they can't get; ^% I/ g1 Z/ P$ k9 @2 u+ }# B/ s
you on the phone.
7 C4 r' A9 y3 iOften, the person who does your phone interview will actually become your affiliate manager after" G) c% {7 c" C
you get accepted, so it's a good time to put your best food forward.1 `0 |5 u& i# l5 U
You might not relish at the idea of someone grilling you about your internet marketing methods over! Y& H3 D9 a* j8 T& |9 V! S
the phone, but trust me, this part is critical. Have answers in mind for the questions:" |' ]3 r6 `9 |; ?4 f' _ `5 L% u
What methods do you use to market offers?& p- S' O# _# C! t% y
Do you already have a website you will be using?
& O$ a; ?- i4 d: u7 OHow much is your advertising budget?6 u: h$ R. ]* j% f5 C/ p
What other networks are you a member of?$ B* X$ l: z, Z# L7 `" v* `
Who are your affiliate managers at these networks?; y; H4 z! O/ {: `) n; o
Do you use social media (Facebook, twitter, etc.) to market offers?
/ h0 D) f7 V5 U5 F) HHow much traffic can you drive?" L+ Q' k: z- @/ g* F; M& @3 O' x z
Do you have a personal recommendation from anyone who is already a member? R8 q7 V# F c3 U- S. f% V
Once you provide satisfactory answers to these questions, the network will approve or deny your
$ T* {4 l, J5 K% D4 ~8 e5 ]: rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
/ A% r2 o) W& n5 b: Vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; s& n6 s& O s% Tfor the network can be helpful.7 F( b( Z% L9 |! z' m. w% k; [6 A; L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" B, g- G" g$ J, ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 I3 K/ j7 u, L, {' a! }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' F4 g/ M- B/ L
people can open a lot of doors as far as networks are concerned.
% o2 u: A+ V; |3 G/ MAfter You Join a CPA Network
- i/ A7 j L" DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 s+ b3 ]" i3 r4 band make an attempt to get to know them a little bit.! }) G- w, `( |2 H4 J( w' D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% I" f/ D _2 @6 Y- Q6 q1 O* H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. F2 q1 L, U3 n2 l- R) d8 B' Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 y+ {5 V) ~% V+ v5 [* r; _
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 b9 G r- R6 abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: q3 q3 f* j3 D* W9 ?3 k
email.
) g9 p/ P: \$ V3 WFor more helpful info about dealing with affiliate managers, check out:
/ p, o/ O8 B) W0 V4 {; _0 t0 t# o. shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 I! P ? e! W( b2 nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 j# [" V+ Y6 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 l' X4 c7 e! ISet Up Web Hosting9 o4 z. ?! X X4 U+ P: H) Z0 q! t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, S i* ^3 O) K+ D* N ?, l' Nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ y* ~2 }$ J% a+ T |( s9 t( o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 c! X( o2 }# c
whoever else is on the same server as you.
0 g, Y) ^+ R s# ]- cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 Z6 M; U2 J) v6 s) t& p
enough that the visitor can't close the window before your pop up is even shown. You have about 3
O6 X( m: s5 k/ n* f1 Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! }3 g h: g# O4 c. Q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 ]0 X) H4 C$ P: ^7 |house full of roommates (hosting customers).
D7 R+ \3 F6 z) JIn shared hosting, this is like having roommates where everyone has no specific designated area inside
# L7 z. m0 q6 Wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) E3 M# K) k# T" {fit.
& ?% a1 g& \% T, JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than6 ]1 H( l3 P2 \/ E. c0 Y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 z7 f( } l; r8 Etheir food. Everyone else's food in the house has less space to take advantage of.6 G, v, ^: A. X+ y& y7 c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' N5 f. E9 L2 H- N6 Rany type of hosting this is a bad thing, and especially while running PPV traffic. U# t, E) G2 G8 D$ j) ^& ?$ e. z
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 i; P" {6 H/ e$ zinside the fridge to put their food, and other roommates can't come into that space. The server is5 Q, `/ o' Q0 a# R! G# n# b. c
partitioned, so that each customer can only use a specific amount of resources at any given time.
9 ?# I% q0 \8 g2 k* `7 h9 C+ sA dedicated server would be like having the whole fridge to yourself. All of the server's resources! o+ b7 T" S$ h6 e
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 O* S* o# u& T: V. x& C# Ftraffic, faster.
. O1 \7 {; C! A$ aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# z; ?. T B& j" @9 z* I9 h# dAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 Q) r* Q7 m# X( r7 Q
here:
, X' Z4 t v6 x/ Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 W5 k/ f9 q, |( e; R+ a4 p
VPS&highlight=hosting* h1 F& n' p2 }5 E7 S
Dedicated-Hosting-vs Shared-Hosting
+ \! T& C& U8 I, {) Y3 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 y. o( a: I7 i+ X F& eHosting...Your-thoughts) ^6 Z$ x x6 i; R+ q7 r! b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# \& {4 [4 Q! O! a( \: kHosting Providers for PPV
" y9 p/ e& k6 Z% eBeyond Hosting
4 b1 u9 u1 y! X6 a2 \* q2 hhttp://beyondhosting.net/6 t) n* T6 G9 I& S z* J
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% G( _: g8 o( Q1 b& Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! A) N$ \8 e [# U" v8 ydirect linking with PPV. Also, these guys provide great support." g5 e1 B: w0 y) b( Q
Prosper202 Optimized Hosting
/ V4 u5 \% m3 ?# mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* x, w' M* B" t/ G
CPVLab Optimized Hosting3 P9 v% j7 ]6 L5 q; g8 n
http://beyondhosting.net/CPVLab-Hosting/& |9 G& E7 ?7 _7 L1 ~8 j
Domain Names for PPV
) q$ k0 @( s$ N$ M; ~' b7 uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) s* R9 y! m! r2 hwhere you're going to host your tracking software and your landing pages if you decide to make them.$ H2 N" p, ], B2 u" b9 b6 |
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- e* U( T; ]7 A9 a( M2 o) Gbland one is fine to start with, to host both your landing pages and tracking software. The .com," y4 y& E/ h ]( b5 y8 C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- y4 Z. y% l3 Vterm or build a whole website.
$ t% |2 ?# T: ^$ f( A/ sAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
" Y5 q* N: e: }& U6 gtracking software on your domain. This is really important, because it is necessary to track your
. ?0 X1 p! G1 i+ O1 I0 aconversions down to keyword level so that you can optimize your campaigns. Without proper
y2 s3 r) j" N1 Atracking, it is impossible to know what is working and what isn't.
1 S* }" E/ E# J3 ^9 n |To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 A( `& s& C% e8 z$ X' B% l$ ]: zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% }/ t3 }' M2 B: e i
Prosper2027 Y" o" J. o( X( O( e
http://prosper.tracking202.com/apps/! t: H# O. _0 X! z( n
CPV Lab
c" M- R8 h) B( C/ Z1 k8 O. ihttp://cpvlab.com/
4 S7 p5 W9 l. ]: p! b* yCPVLab Help Videos2 s5 z1 R' w m; U
http://ppvlab.com/oweiw/oiurw/vdm.htm `! K4 H; o+ S d' L1 t1 n7 j `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 |6 P: Q8 a( B; M; Y; B
industry standard.
! d4 S2 Z0 h- R5 | m+ k" U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 a3 {$ B+ _, A- w3 o1 ~( f
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 c4 s/ J5 v7 `# S6 Q& E9 t
good support if you have problems with your installation.$ M0 Y- O. E7 j! q
Tracking 202' o. _+ u! i$ _/ V
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 B1 q& X& ]! B: x ~/ x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) `* Y2 @( \ D* ~3 e1 K$ ]. x9 K
area.: E3 U, w7 P1 @. G7 B u( C
If you choose this option, keep in mind that your tracking software, one of the most important parts of' \7 q1 h" H2 _" j0 @& O8 j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; n# C1 R4 B. c
interface, and their hosting.
+ l' T4 X& G0 Y t. Z4 C0 q2 g; YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords4 r" Y& T6 h1 n' t5 ~
and targets which you are bidding on. Leaving this up to chance in order to save money could
! @! n, |9 }; Q7 Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 S6 H7 @1 u! ~% cwere using.
' T' Z; j- u2 M( z! M. n, r: N7 qChoose An Offer: \8 E* e, j: y8 W* h+ z) N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 C ^3 H" }6 R+ d: i! d& J. h
Lesson on Offer Selection
6 K4 x, N- e0 m3 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers4 \. {# X8 f W2 Z4 A
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! _- J a, l: a ~6 k' H( z9 _/ D3 eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 ]" G9 N5 m1 J3 dLeadImpact as the traffic source.( Z9 ^1 r! ~+ G2 ]+ g# G% [
Now the best way to learn how to put all of this together is to just get started. For some variation in7 y @3 J7 ]5 w" d5 |5 b
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. ]) z9 X) a, w- b0 }9 acampaign.
) }* R+ u& B; j5 u6 PWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( _! P6 V! W: J! F6 T! _
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% G8 s5 T* I0 n2 f3 A! Sthat all traffic is accepted.$ }9 C" ]) J& p- x( d* ^4 t& R
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( b, h0 F; h/ y: ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: T; l1 D5 Q5 }
get creatives like banners or images specifically for the offer.
3 y5 N3 ~- i* t8 O: y& ?' i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ s2 y# Q% a" P1 H
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" l7 [% u V: H! f1 D: C$ v: s
track my keywords. Without doing this, it isn't possible to see what's converting.
3 v. l0 @! X' t6 oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ D* o: Q& I" c1 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 p" f- A! }# G e; ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# ^& @3 l- _( q: cbottom of the page:
' c; B7 M1 Q5 f& F; h# rNext, I have to cut and paste this pixel into my offer at Ads4Dough.- ~! y6 H; S! n: }
Click on the offer → pixels → Add a new pixel and this comes up: S7 `( ~0 w" U. D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! a2 Q7 y1 O0 Z4 |: Mfrom your software into the box that says 'Enter URL of image to load'.; _/ e! ^% G4 ]* f& M' O( Q' l
Once you do this, it should look like this:
' a* z( n6 [7 h6 L( ?: G' n' u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, r/ \$ X7 J: `2 `' d- s9 ~0 z1 {
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; t8 z0 {4 S8 Q! ^, KNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% y9 q0 @% h- v8 N% u8 ]& R: PProsper or CPVLab.
1 x+ B+ ^" b+ i+ b" o$ p0 |+ J! Q: ], l" e8 v
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发表于 2012-12-27 18:47:17
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