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PPV GUIDE [PPV新手入门][28页]
0 j9 q4 M' N T" u+ ~3 w" f详细的请下载电子书！
# ]$ v" q N& C4 D! w- A) U! [+ Q/ T5 F+ D% Z1 U
& J7 g1 w& W, i" v6 |4 _6 W: a7 [" g
Newbie Guide
% B; p& U7 z Y) u0 v3 Y+ YPPVPlaybook.com" O2 r3 `7 S. Q1 ~$ W
Tracy Shaffer
# U& q ^4 e2 m7 h' P6 nDavid Ford" P" \/ U3 @0 }; j, J$ o$ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& x9 N& d* f. i* T* N- zGetting Your Mind Right to Start Affiliate Marketing* [ p }: V1 `( W/ U: q1 [
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ |) ~# h& l+ I: M! z0 gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 J' S9 \4 G; B/ jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ x* _! n2 m( w0 M/ \with any success, these claims are laughable and far from the truth.1 M4 }! e2 s8 z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 [ W6 L7 ?! s. s$ L$ A
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ `: T- x2 f; M9 j& ?0 s
the ability for a marketer to be a one person shop and make an incredible amount of money with low% s8 {7 [4 J: O( }: Q) _
overhead.
! a% b! ~ J. UThe winners in this business are the ones with persistence when nothing works, who know there's
+ e- K1 i& v/ ?7 O( oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. Q9 T7 i! M; mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% v$ I3 W+ x' q9 q astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ J4 ]$ a9 u( Z# Q" k3 u
Most of these things happen suddenly and without warning, and they all contribute to the amazing
- n& l9 [1 t Y* Vlearning experience available to anyone with a few hundred bucks and the ability to open an9 P" ]5 j" H1 u! s3 D
advertising account.
7 r2 l& N+ o6 h( { w ]6 S! wYour competitors are willing to work at this around the clock. This isn't a push button, instant business. M1 x: B/ V. G9 h
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 g$ ^ A, r% W* }; ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; Z3 v: l( l) v$ {# [2 vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ x) y( b- m) P! q1 Y" DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
J: k! c' i" w4 T+ n; ^! {started building PPV campaigns right away from start to finish. With that said, time to jump in and get; Y% \7 f% l7 x) J
started building.
S. y2 W# J$ x* g2 i4 z! D8 wThings you need to get started:$ i: u! _: Q9 S( g" p) @1 o/ Q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* C2 x* l8 e M' n. w( y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 J5 S& y% p/ F& S R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); j7 x$ n# m0 F
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ |: |! {. ]9 B2 ~. K6 xThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
]8 I, o& s6 }0 owith PPV.
( a) [8 E I7 g3 jBasic Getting Started Definitions
, e. M0 b4 }( t4 J- G lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) R4 }; B6 m5 g4 x6 W N/ haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- t: b6 K6 l- e7 i( l( K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* n* j* x p+ X% [1 ^types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 s; y- `! G$ V" ]- f
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# p# \: y) V" ^+ o
receives a commission on that product. An example would be the Amazon.com Associates program,
# k& e0 R- H3 V/ pComission Junction or Clickbank.
5 U2 C- c/ p: l) J& I* F6 D" z5 lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. Q h; G8 k# E: Van action like filling out a form, submitting their email address, signing up for a service or sometimes
6 _1 d7 d. j( h# p2 E* z8 Ibuying a product. An example would be Ads4Dough or Neverblue.7 V2 F! _- l; ?9 ]3 C/ [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! T9 u$ e/ z8 ~% H8 p6 n* caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
# j7 T2 x! d: K: {" P* T: Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager3 f" H3 I4 F f. L3 D( F/ D0 ]
right from the start can really help you.2 U8 A) l1 |; h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. r6 f( n$ t) `* J
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 U9 G0 G, ]. }3 q0 E
view, starting anywhere from .01 or .015.
' ?3 p$ X& C( b8 ~9 kIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 X! Z4 Q6 |4 g/ |. y* dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; V5 Y1 C! c* Q" I: b7 \, b4 iMediaTraffic, and AdOn Network.
- X( q0 l5 Q9 ~) o; X7 B3 T/ ]& IDon't popups get blocked by pop blocker software?4 w) [% U- ^: z
No. Popups are served in a new browser window as if the visitor had opened the new window
( |: z3 G, B. [: G, W+ U' d3 \themselves.
) m$ g- W$ P$ {How many popups get served to the visitor?
5 s+ Y) ?! Q% H2 D% ZThe number of popups served varies depending on the PPV network. Some pop more frequently& H% r# S5 b. d( V) M/ l: ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 i* ~" H* c: R" U
serving this kind of advertising, so they have to toe the line between keeping their software4 ]- T k$ f* e8 D
downloaded and still making a profit.
# v/ J2 l6 X8 J9 U' z; kIsn't this type of software bad? Why would anyone keep it on their computer?. G3 ~6 Z/ j" w
No, this type of software doesn't harm the user's computer.4 R; i5 W" ~( ^) |- g+ Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ _" J( `7 _0 n# ^* U Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so( V: ^; h4 j: u" @
that they can continue to have access to the incentive.) A$ t7 e2 \& |+ [" L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ {& ]8 {: ]/ V0 Y( h4 `
How to Get Accepted into a CPA Network& u5 h- F3 s6 v& f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ G" i9 ]2 v# i8 O! V/ n: l& b/ \
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* C' V2 |1 C5 o" a! v3 s9 X& Cdifferent networks.1 E" b( [: I# k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( u$ |/ _0 V, d4 b
application and be as specific as possible about your promotion methods. Usually some time after
# B/ Z5 k0 T2 N. |! R" j% Dreceiving your application, the company will call to interview you. The phone interview is a critical
1 \' t- p1 L, e1 l1 Cpart of the application process, and most networks will deny your application outright if they can't get
8 O) m5 L$ \' K6 l fyou on the phone.+ `! W4 e# w8 _, V) H
Often, the person who does your phone interview will actually become your affiliate manager after
4 ]1 h+ d+ v" H9 G8 {you get accepted, so it's a good time to put your best food forward.& I L5 a& ~+ Q$ H
You might not relish at the idea of someone grilling you about your internet marketing methods over7 t+ n, v5 e% r" [' q4 u) h4 a5 r
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 U- T. \4 e: Q) d+ R) I$ [2 P" s
What methods do you use to market offers?& b1 E5 y1 d3 p0 |' F
Do you already have a website you will be using?
8 Z k0 e/ ~& pHow much is your advertising budget?' k& v7 J' D* ]) l5 I6 L8 B
What other networks are you a member of?% _2 Q, p* K3 Y `* \( q
Who are your affiliate managers at these networks?+ p5 _, w, Z: S* U3 y! G3 y% I3 P
Do you use social media (Facebook, twitter, etc.) to market offers?- K# z8 q# U, J- e/ T, U
How much traffic can you drive?
; U5 \- ?/ m3 p. P3 ^9 ODo you have a personal recommendation from anyone who is already a member?
9 ^9 z& ~- a* j( [% f5 EOnce you provide satisfactory answers to these questions, the network will approve or deny your8 }9 X" W' E1 Q) l7 N [
application. If you get denied, just keep applying or call someone on the phone and try again. Be: z3 P" m# J4 s+ f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 X4 n' r% |5 v- F' t) i" y0 H$ ?7 @1 rfor the network can be helpful.& N6 @) \) n3 g- s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) I0 {7 t7 d8 D+ w; e( I4 [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network o' i0 y5 r9 \ C9 r2 X* a
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& u7 t( `% p! \3 p8 T$ k0 mpeople can open a lot of doors as far as networks are concerned.
, ~2 m) `7 q1 c: EAfter You Join a CPA Network
/ t3 ?/ B* M; c3 o4 _! Y6 R1 m' }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ ]8 B0 A2 D8 X: U
and make an attempt to get to know them a little bit.1 y2 O9 ] F' z' ?8 K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
Z! U7 l$ n, h* \9 Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get" y+ v ]. u( S- ]2 @% u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( M3 K1 M1 G' O3 _* c) G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 o# G( [4 f4 ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, O. @2 K5 Q ]- Q1 P
email.
, F4 f- M& \; d2 k! f+ t- l- w# LFor more helpful info about dealing with affiliate managers, check out:
, l* o* _% r% B/ R. t4 S3 @http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 w/ m# W2 ^! a0 \8 vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 ~1 s! U( W0 c s' ` c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% e# ?% Q0 E. M5 W \/ j! v Q/ E# s( I
Set Up Web Hosting
& P1 ?: t: C( Q3 T; F1 S9 z* GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 a% A* {8 ^3 H+ a- O! a) _. Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- s) I M" }) U, I
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* m( O" f" Q ]! l, K4 s( `
whoever else is on the same server as you.
4 {# u" n S) aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& ]" u& T5 ]" {) yenough that the visitor can't close the window before your pop up is even shown. You have about 3
8 l* h& v) I( K8 X) kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ Q: P4 _0 Q/ V8 u7 T$ z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 P# M- V" A8 i, T0 o. y# B9 t' ~# Y
house full of roommates (hosting customers).
( r1 ^. s# Z+ x, kIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! g4 W- @, E: P2 _. ]/ Wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ E; o& C( k: W7 |6 cfit.
" @7 d9 W1 _2 BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
& |0 T* w' D. Y1 E, W. m" Gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate; S7 [ S8 a& R9 a
their food. Everyone else's food in the house has less space to take advantage of.% r+ V- _) v- K* T! a: {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; x. k+ |9 |% `4 L7 O' f* uany type of hosting this is a bad thing, and especially while running PPV traffic.1 b2 a9 |# |, r6 q, d$ @
In the case of a virtual private server (VPS), everyone in the house has their own designated space+ [9 L, V5 S6 Q. r
inside the fridge to put their food, and other roommates can't come into that space. The server is5 l# ^: ^( O0 X+ Q/ H
partitioned, so that each customer can only use a specific amount of resources at any given time., K3 y+ t- b ^+ m- w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* Y. X( X$ I7 q b8 P4 N
belong to you and no one else can use up those resources. This makes it possible to serve much more8 I: z8 J+ b8 s7 D' H; W
traffic, faster.
6 l! p e- C2 z8 _9 ]At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- q7 X' F$ b; j9 {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 Y& Z0 n0 F/ b% i- rhere:
- F7 Z1 R9 n% c; r1 k$ y4 Z1 Uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 z, c8 G5 ^3 o( P0 yVPS&highlight=hosting0 W, C3 Z( [* I0 c. v! u( d* ~8 t- ^
Dedicated-Hosting-vs Shared-Hosting# o; z3 e# _$ h, W1 `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. d1 c/ ~3 x& {5 z$ X; qHosting...Your-thoughts
9 J2 {. a5 {8 e! D$ i+ C' F' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# ]1 s. P+ m& y1 P8 ?# QHosting Providers for PPV
( V- D$ B- a8 Z) m4 \# K1 G" \Beyond Hosting% d" X. h2 Y; e( M6 ?8 }
http://beyondhosting.net/
$ _" H/ P5 R8 u" O) U* yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% H$ y9 P/ p2 H* freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. n7 v4 c; \. @- L& t* udirect linking with PPV. Also, these guys provide great support.
- o, J9 P- G0 B9 V- @Prosper202 Optimized Hosting
4 V7 P0 T& f h6 {' M( ]http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; `- `5 i( x9 ?CPVLab Optimized Hosting
- q1 h/ S; J( Ahttp://beyondhosting.net/CPVLab-Hosting/
# o6 x7 }7 E, R8 s8 ]! `1 IDomain Names for PPV1 u. C( i0 O% m: W9 J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ V1 N$ L1 Z0 K# M0 U; S1 l# I+ Fwhere you're going to host your tracking software and your landing pages if you decide to make them.
' f6 i* i* N8 l' X. D0 nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! i+ `7 e% A1 v4 H$ Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,# z2 O p) Y0 z* O/ L- G. A" m9 P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 `% e4 a, m8 x# l* T4 l. [
term or build a whole website.
- U3 g3 @' d4 JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install1 v2 v) j" G/ P K8 h
tracking software on your domain. This is really important, because it is necessary to track your
% C" E1 P; M; h+ {) P( bconversions down to keyword level so that you can optimize your campaigns. Without proper
( j; t2 ? b- ?: stracking, it is impossible to know what is working and what isn't.
( V; ` |: G8 P% Q5 {To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' h; E) {6 Q; Q: r' ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., d" n5 S7 J, ^1 A- K1 ]3 E% o
Prosper202
0 {! n) O @ P: S' R( @" Hhttp://prosper.tracking202.com/apps// ?, ]6 e4 ^8 m4 v. [2 E \
CPV Lab4 u$ F. s7 u0 e+ M0 [$ ~
http://cpvlab.com/9 G2 |2 d! Q4 T! S" K, ~2 K: T) o
CPVLab Help Videos
$ {. m% |- C8 r8 ?3 ~) U* l1 qhttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 N3 s. o/ P9 S; P, X( VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 z1 I& X( {' o, z; P' |3 uindustry standard.
1 Y5 C+ a$ t* P; L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 j- c8 k0 m! v3 G$ R( }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
o8 B% K ?$ Jgood support if you have problems with your installation.7 u1 V, t/ D: u3 |! z5 f4 o
Tracking 202
5 r( b9 I, ^" QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 S- k/ C3 j" A( P( ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ f; y. P2 c) Q) \4 r8 ?3 B
area.
! O# X" E, V2 I3 b6 ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 p+ m3 E; {0 R% T, N- I3 Eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' C( j+ V, U+ J) f8 H& S: [. }% zinterface, and their hosting.
8 I! t$ c, v/ ]4 Z$ \& P* @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 R. e$ `; Q p$ @* Q8 y; K' a0 Wand targets which you are bidding on. Leaving this up to chance in order to save money could! X( `/ J, ^" j4 T& w$ u7 d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ E& W/ a. A, N+ y! m/ {# v; |
were using.! G2 n2 b: l5 y9 o2 F, H! e, j
Choose An Offer/ i% h0 m1 k5 ^2 _. R
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 T) K9 F! _2 Y7 ?Lesson on Offer Selection
' [0 V! h! O6 n5 z) U9 |http://www.ppvplaybook.com/forum ... on-Selecting-Offers% f* z8 t" c; r. v8 p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ } F5 |3 j- G: R* F. STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" T* |0 c4 i% `( h3 |LeadImpact as the traffic source.: d& H( h; L+ b) ~* Z; A# T
Now the best way to learn how to put all of this together is to just get started. For some variation in+ c! s- N* V& Z1 V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ c2 o( D. i+ r% Q: K& {+ Lcampaign.
4 |& d# y6 p1 w- [6 L' PWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( q1 t0 l7 E& z: j' @: O/ O* Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' F9 u5 Q1 H3 C& k7 K) ^8 Nthat all traffic is accepted.- N$ ]' c; z2 Y( e C$ ]
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 F/ H, a/ U, y* q9 Z0 N. l: N2 p6 `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 M, ~4 H# S# E4 R4 N) wget creatives like banners or images specifically for the offer.
) `- c# v2 s' B1 T5 { J/ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- L2 f$ G2 D+ c, H& ?: q# i5 NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 w Z4 a$ J @* ~. N4 Etrack my keywords. Without doing this, it isn't possible to see what's converting.
( t0 b5 L; C6 W7 V f& VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" f7 j& ^& h9 R6 u" d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 h1 O% l" R* ?6 z! `/ z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: P) x( h" y7 R4 d- B, ]9 Zbottom of the page:$ j ^* K8 U4 e* U4 i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' @5 e) |4 c1 h- Q
Click on the offer → pixels → Add a new pixel and this comes up:( G7 y4 y( b6 p& }7 U# g2 b, N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
X! k" g; f. P5 x- _from your software into the box that says 'Enter URL of image to load'.+ _6 t1 d4 _7 W1 d
Once you do this, it should look like this:) \$ A- j v2 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 o. n5 R. O( W
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" R/ Z& p- ?/ h! K$ j! hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 @# a3 e" K! b% i. s; AProsper or CPVLab.
, a: c2 d! g1 `- _3 Y* t0 E
7 Q) E1 w4 U$ r$ q9 ~6 ?4 { |
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