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PPV GUIDE [PPV新手入门][28页]
$ ^: ?0 v/ A9 R* N详细的请下载电子书！* f8 O( f' E$ G1 R
0 J; g( |5 t/ R1 {4 `/ q$ O/ O! n9 I0 T/ I$ _& y ]. F
Newbie Guide
8 x7 j3 h% `9 o; X; b) n# A7 s7 rPPVPlaybook.com
( W" V% ~1 ]/ a5 r. R1 qTracy Shaffer
7 |# [$ X. {. {; Q8 E& ]David Ford$ {+ x2 ]# T% d. B/ p6 |1 z, J! q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* S4 \' h! u, A* U- W% E. W
Getting Your Mind Right to Start Affiliate Marketing2 v& n% o1 _8 e& C
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
F$ l: ]1 N6 G, v# }/ Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ c/ |9 ^. ~4 T: z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& I" p @8 h' A( J$ s$ ]7 Cwith any success, these claims are laughable and far from the truth.
3 U/ B1 R6 Q6 }Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ l4 Y8 z! Z- s9 F! n7 x
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- F }& i. I% `& X' f2 rthe ability for a marketer to be a one person shop and make an incredible amount of money with low" d* ?+ I- B u; x: ~1 Z/ l" U( R
overhead.
9 g1 b0 R8 c4 d* b. S; pThe winners in this business are the ones with persistence when nothing works, who know there's
: ~' R( _# y) Y% k. j+ y+ c8 L1 dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 s i7 T, V* Z# N/ z+ jThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 X! d+ G D+ w- D8 Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. F; V) B! {- {% y. ]$ S
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ D4 \% ^( w" j6 H1 J
learning experience available to anyone with a few hundred bucks and the ability to open an% _6 J1 r! R! k- }2 i( @* {
advertising account.
1 j- i; d* g/ X2 R0 p# N$ f% `Your competitors are willing to work at this around the clock. This isn't a push button, instant business
p6 U) R, |. j/ m/ ?; M5 E! [% r1 jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) v' Q. \* D1 I. ?4 imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 c# h/ p% z% H4 T5 A0 E; A; Ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 O" ^2 k- ^. V& n. g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& [: h2 }, P4 ~1 x: o+ ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 c, c7 e: \3 R+ [- ?
started building.
6 f4 ?7 |0 x, m& I* f m6 EThings you need to get started:7 I3 Z* G% E' g5 g+ I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) [8 S! L+ f! s! N# G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: `8 W, H4 Y. \5 \" s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& d& i9 c2 W5 [6 n, L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" v# z H1 T* x2 v: hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 T/ |0 x, \ v9 [8 E/ t% T& Gwith PPV.* J& s: [5 F3 F0 O# i) Q
Basic Getting Started Definitions5 }% i- [8 i! R) w6 k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* m Y8 |: x$ |' R1 |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; C* S" L/ `6 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 d1 B& {) X ^
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% ~) U, P( p- l( ^1 D- e5 \/ Y2 C8 NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) w: u _6 q% w* I R
receives a commission on that product. An example would be the Amazon.com Associates program,
4 Y: O! l8 E( E6 [7 E' wComission Junction or Clickbank.
% e2 P" U$ }- t8 s; G0 D: b! f' k8 oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 f9 ~ ?1 t. \! D9 B9 v
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( k6 R$ l, y4 ~# q$ c( Y+ n: |4 Rbuying a product. An example would be Ads4Dough or Neverblue.
; E" b P2 F9 ` h& xAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 f3 {4 S0 U6 _' J P3 oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 O: J( n8 K0 z+ w* n0 P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& X# W5 s1 r8 I6 Gright from the start can really help you.
( K1 N9 P( u! y4 S4 |# e$ tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 J8 }: P( d8 e2 ]/ D! U1 p7 Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; D% @% I* Y" X: Mview, starting anywhere from .01 or .015.
% r% d, o$ v+ }* m# S3 N3 o. QIn order to use this type of internet traffic, the affiliate can sign up with a number of different8 ~# h' {2 F K
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, J# k- { L ^9 k( m8 S2 V$ w
MediaTraffic, and AdOn Network.
9 P: T! m4 Z4 K4 qDon't popups get blocked by pop blocker software?6 z7 c/ Z# e; `$ P6 m7 f
No. Popups are served in a new browser window as if the visitor had opened the new window# K' G8 F$ P2 C6 p8 c3 |7 |! q+ _
themselves.
4 ~0 A( g l5 wHow many popups get served to the visitor?
6 [# Z7 l, d* p( T6 m3 U7 i4 Y- c5 YThe number of popups served varies depending on the PPV network. Some pop more frequently4 H4 B: d7 }* y4 @3 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; W4 r% z* G% c% o6 o0 W/ a* A3 Vserving this kind of advertising, so they have to toe the line between keeping their software" d5 [8 z4 _2 o; C4 P
downloaded and still making a profit./ S$ r2 s! C* p# i% w4 F' f
Isn't this type of software bad? Why would anyone keep it on their computer?# X3 r+ Q, i; R# G7 b
No, this type of software doesn't harm the user's computer./ K6 o& v9 v1 B
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 `0 T6 G% X& q7 d+ I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* u2 r0 m3 P3 u/ y- A6 c
that they can continue to have access to the incentive.
* b$ G9 h. S4 @0 }( W, l0 j i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% h3 {+ Y* M5 a1 \9 Y4 I
How to Get Accepted into a CPA Network. Q( i6 W) p& J" W4 Q+ g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 o6 Z: W4 q4 p8 l) eto start looking for networks is Offervault which lists offers and lets you compare payouts across
- Y2 ~3 J4 ^% `# J ~different networks.% ^/ D: W/ Q4 q, C
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 I' ?2 q( C; a \: h
application and be as specific as possible about your promotion methods. Usually some time after
# ^9 }3 u+ D5 }0 m& lreceiving your application, the company will call to interview you. The phone interview is a critical' y l- V, P+ t' c& |
part of the application process, and most networks will deny your application outright if they can't get
3 a, @3 G, _2 S6 Q* n4 ^: U+ j* K) eyou on the phone.
( _4 M/ @: V0 [6 q8 j( hOften, the person who does your phone interview will actually become your affiliate manager after
& _4 Z) t: a! ^you get accepted, so it's a good time to put your best food forward.
* E6 B/ ], k' x' S* h4 w& N. Y" uYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 e, _/ g! e* E5 e; ]1 lthe phone, but trust me, this part is critical. Have answers in mind for the questions:" P+ Y5 r2 @4 [4 l" o8 h# z
What methods do you use to market offers?" v: V$ ~6 ^; t- @: U2 ]; T
Do you already have a website you will be using?
% P C9 m$ t% n' QHow much is your advertising budget?
. d" T! h* O+ ~9 t& RWhat other networks are you a member of?
% O$ n5 @5 x; t2 qWho are your affiliate managers at these networks?
; ?& C# \4 U) {+ IDo you use social media (Facebook, twitter, etc.) to market offers?
5 g1 R2 F8 p- P1 k3 \How much traffic can you drive?2 B# }- I2 W3 \ P! t) Y
Do you have a personal recommendation from anyone who is already a member?
6 x( q8 c1 P7 C- b$ X$ Y- X I: _& BOnce you provide satisfactory answers to these questions, the network will approve or deny your8 `0 W' G7 [ j! r( N
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 D9 |8 }1 j e+ G+ E5 V% H
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
h$ q. o R! R9 ?3 Y5 afor the network can be helpful.2 |7 e; }2 u( j4 B1 O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& \, _8 a9 {; c/ R3 [% |: j) z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ W, F! a- F' H; M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( t: m+ N2 ~1 Q' j3 g N" @people can open a lot of doors as far as networks are concerned.- g# w' ^6 B/ ], x
After You Join a CPA Network9 A0 \7 _$ v" k, C! s. M$ I2 \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ k e- v6 M) W/ C* F A
and make an attempt to get to know them a little bit.. a, q. [7 U1 K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( h$ ?9 X8 W, D
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- p# V4 b9 ^! i& ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 O* k3 l* v: ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* C$ |1 s4 {; o4 m2 O3 J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' i! n! t2 I+ Y; I7 ?
email.
( }7 h {+ }! HFor more helpful info about dealing with affiliate managers, check out:, P! b: J5 ~4 L5 ~) S/ p2 @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, Q O4 m, i- s, F6 j8 i( H
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 G4 k- I( z: F4 N* C% s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ c( i9 z# ~& O; z- F K: ESet Up Web Hosting( M T r C# g7 f+ L! e
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 n) n( o: Y+ G K1 B5 @ t
about internet hosting. In general, you get what you pay for with hosting. When you use a shared2 i1 U! e ]: x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, x2 T& s; W0 zwhoever else is on the same server as you.
- _) _6 [- C; a1 TSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) @% d& p j$ E6 X& A% t: ?; c/ Z5 f; uenough that the visitor can't close the window before your pop up is even shown. You have about 3& N, J9 o" Z5 R2 _1 [3 j$ ~2 @/ F0 y n
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
l$ {' a1 S; c! ~9 kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 r7 D6 u- p1 s/ D$ Shouse full of roommates (hosting customers).7 H/ R' X8 @: a( t9 x: ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside e- O, d: B3 [+ y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will( {) M* Z) o# H: ?7 r
fit.0 ]- J1 ~8 [9 P: g. C
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; R! r r' } Q- s* hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate, S5 ?5 C* \! l" q# V2 m* a+ P- v/ g
their food. Everyone else's food in the house has less space to take advantage of.2 T6 E! E, I( T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 X2 N2 |% c6 U& t5 A aany type of hosting this is a bad thing, and especially while running PPV traffic.
* z" _( m+ k) h1 m Y( OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) K: E3 {) q4 b0 vinside the fridge to put their food, and other roommates can't come into that space. The server is0 n3 [/ ?/ n& f
partitioned, so that each customer can only use a specific amount of resources at any given time.
! u: j2 i! I5 eA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' _6 y5 A" p9 x, _% N+ Tbelong to you and no one else can use up those resources. This makes it possible to serve much more
. e) y i; |2 @/ n6 h7 ~traffic, faster.7 _* |$ X& c5 Q: q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# D/ Q* Q0 Y6 _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' I- p$ w5 M" m0 ~2 ]6 B
here:
* C$ u0 ?% i% [8 d5 V$ A& S% fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 e1 [1 {7 N( u- ?+ TVPS&highlight=hosting2 n8 }1 x# V( E0 r3 G5 O) s
Dedicated-Hosting-vs Shared-Hosting. g1 E# f# R: @; U
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% W! y0 I' ?9 fHosting...Your-thoughts3 Q0 i4 M5 `# a/ S: {0 \% [7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 U$ w) F+ m9 _' BHosting Providers for PPV
F V7 X+ k, h0 x2 Q$ W' ~ D, B, OBeyond Hosting+ a! C% L7 \( H4 Q7 E) X W S
http://beyondhosting.net/- Q5 t8 d7 ^4 W# w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& U1 h) L8 B `$ n2 s9 D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* z8 l# g, o$ P8 I: Cdirect linking with PPV. Also, these guys provide great support.4 p" p* ~& e4 E$ _* B/ e) m
Prosper202 Optimized Hosting
, m5 D; ^/ O. {4 C0 h/ i4 Thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/) K! V* L+ ]( l: L" n5 x3 N
CPVLab Optimized Hosting
: V2 r8 C0 R7 p' Shttp://beyondhosting.net/CPVLab-Hosting/, V4 a/ W' K5 r# U R, y
Domain Names for PPV
$ j. g& O2 Q0 Q0 l: sOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! C/ y0 A; x; J2 w9 S* p6 m, z( Bwhere you're going to host your tracking software and your landing pages if you decide to make them.
9 n" u: F! O- A& s8 [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% v+ S' ^( \9 `1 K0 c1 x5 }, cbland one is fine to start with, to host both your landing pages and tracking software. The .com,7 p! E- `# M8 {# y+ ^+ Y" U+ _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 @& B! l8 R. h* ~& J( ?8 Gterm or build a whole website.7 l5 a0 O( L# `# i) s. C5 H- R
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) j' }, T* \4 W9 v: B+ r" D+ D! Etracking software on your domain. This is really important, because it is necessary to track your
. P7 d, W9 @6 A- G a8 }conversions down to keyword level so that you can optimize your campaigns. Without proper
$ `5 o" F; r" U0 g' Ptracking, it is impossible to know what is working and what isn't.
0 J" [% m: \6 }+ s( WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 G4 h2 t5 B; v; V; Bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ }: m7 r/ N' P# R2 K& p
Prosper202
8 z( ~, z! I( N* k- Z( @http://prosper.tracking202.com/apps/
/ V1 G$ M) ?% X3 o6 |0 qCPV Lab1 d9 `8 X* ]2 P" x; K; ^
http://cpvlab.com/
+ u i0 M7 f2 I }. G+ \CPVLab Help Videos6 F& D# @# T6 Q' i- y
http://ppvlab.com/oweiw/oiurw/vdm.htm5 ~0 M3 B# g9 A2 G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) U* o2 s' A, h5 d; Y6 [- f: ]
industry standard.
! u# k5 n* V! q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 J$ a6 @* p: M, S* C; gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: U1 R* O6 f4 { @# w6 _good support if you have problems with your installation.- H4 E) t& O( H5 `: s5 j" P8 c7 {
Tracking 202
9 \9 p, b/ ^( v# e4 @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
* N+ I; V8 [) W& d- qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 L7 \: H6 H$ Q8 R' barea.
" e: ], e7 ?8 p0 f) O1 WIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 E& x% F! T F) s/ K' @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 `$ W( `0 v, B6 c+ @, @* g
interface, and their hosting.
8 g& f4 E& e6 \) m" xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ v' S7 e2 d$ I2 I" a4 Wand targets which you are bidding on. Leaving this up to chance in order to save money could, r3 w/ I$ Q# b9 ~; F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% N# I, F# t# W0 E& y& Wwere using.9 ]& _% w+ T$ R& O" u( ~
Choose An Offer7 I/ K4 l7 h0 S8 F8 P
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 A4 C- N- |3 z6 A- M& q+ v
Lesson on Offer Selection
' w! d) B! B+ g1 ^: {http://www.ppvplaybook.com/forum ... on-Selecting-Offers' |: ~: _& ]- D: ^
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' R8 J0 g: M' x' l tTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' ?) D. d; i9 o+ `1 G! H9 q
LeadImpact as the traffic source.; V! \/ Y- @" E+ X) C" t& H( H
Now the best way to learn how to put all of this together is to just get started. For some variation in; h6 w6 p- Y9 M! {$ W* c0 B
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 O: q* j+ R1 ?9 V5 @' I2 {$ ~3 T
campaign.
; J0 b% o7 W9 A0 M+ X3 x4 q8 BWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 j) I: [7 c3 `" `# j8 t, `: Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* x& x" C% O& s& }that all traffic is accepted.
' _) n+ m0 E: A3 N" b pFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
n$ x/ a+ r) Z% S& x2 K BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( R) `" {/ o$ l6 h0 j7 U
get creatives like banners or images specifically for the offer.
" z; o3 b9 W$ `$ u) K4 `3 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 X+ F+ J2 ~ ^" o) p L1 ~0 J3 y4 o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' X# k$ ` Q3 _' V$ J& d1 K
track my keywords. Without doing this, it isn't possible to see what's converting.
8 E" W [( S* r8 N7 Z8 HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# v9 p {1 l$ h) T: R( v2 v% l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* | }, H$ i' z8 q+ l" e- uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. m: G/ t3 ~: | l6 C) w2 l D
bottom of the page:
% D4 h$ T" U& O) rNext, I have to cut and paste this pixel into my offer at Ads4Dough.1 [8 ]8 V9 K @0 W% L
Click on the offer → pixels → Add a new pixel and this comes up:5 T( n: e6 _0 u) b# b( V# G
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 D2 n; h5 G' f4 k; F9 L; E3 \from your software into the box that says 'Enter URL of image to load'.
5 V0 ?0 Y, }- v: u3 QOnce you do this, it should look like this:( @! T* r; T! c4 e6 r2 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 h6 D W. B9 F* w6 w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# p+ \- @5 ^& Z$ q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) L; V0 p a: Q0 r
Prosper or CPVLab.. u3 S. C" E' i' `* J7 y
8 M% T+ M: D9 O# ?+ }; Z2 m
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发表于 2012-12-27 18:47:17
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