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PPV GUIDE [PPV新手入门][28页]8 e3 y) \( Z6 q" U' ^
详细的请下载电子书！
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6 N# m% C F9 Y7 A& N2 d2 w* J! U; m! u, F! ]( g
Newbie Guide
0 d% e* K* \9 o0 P" u& CPPVPlaybook.com) G+ A0 V: ?9 W$ @
Tracy Shaffer
! w4 V* C+ _/ @0 H9 S2 ?1 `) ]David Ford* ?8 Q O: j5 p4 e8 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 V( O' K9 x6 X9 cGetting Your Mind Right to Start Affiliate Marketing
8 p. q% m. V8 k# R- W( Y4 ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( u2 x) f! Q* z) [ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( ?) ^5 m5 l. s+ h) n
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ V5 j' k) `. h b8 {0 r; ^7 O
with any success, these claims are laughable and far from the truth.
* `% l5 g5 g$ L1 U4 }Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 e' N* Q. _8 S |5 Vflow management. The main benefits are the low barrier to entry compared to other businesses, and' O- u$ a: {) q/ H% b; Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! c, a6 G5 j. [6 e+ U5 z' Eoverhead.
+ [: \! Y+ F' SThe winners in this business are the ones with persistence when nothing works, who know there's) t2 m1 D$ V, {# g% f( A B
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns." `8 R* f0 e5 r4 o8 m
The cold hard reality is this: virtually everything in the space is changeable, what worked today can* @# l, Z4 D }8 m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- E! w" z' f# U c0 ?" b
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ @7 O5 H+ a1 n ~# W& |learning experience available to anyone with a few hundred bucks and the ability to open an
$ V. P# U" S: S0 {advertising account.' }1 L9 d. M+ v \2 n3 T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% T/ z$ U6 @8 `$ m
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% G+ l% s9 ?9 O/ T+ s% G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 t( x7 ?$ o3 c1 y& o+ \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 N1 N1 ~6 J% J( S- N
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) }% A( \# R( t) Q& }& \5 S
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; M' Q# D2 n# g% @# B8 B$ {started building.
0 ~. ]& E1 r8 i+ [) _7 XThings you need to get started:
# k1 ?4 l" a4 u1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 c0 C q9 q$ ^% K# q' T
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* A- Z7 U8 ~6 E$ Q& q" ^7 \3 N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), l% B0 K0 a6 b2 u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( Y0 {9 J! g, ` hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 A7 [% @" v$ ]( j' z
with PPV.
5 k# `8 Z& H* GBasic Getting Started Definitions8 M) U9 e% v4 ~; y7 z3 _
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" x# z3 N+ g7 ^1 q* I; J( }3 j9 jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ h- p- A. d4 j: m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" r" ?, y) e" ?! k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' I7 P+ p1 ^/ B% xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, X% W0 t9 @0 M! J, k8 [receives a commission on that product. An example would be the Amazon.com Associates program,' H# D ]) C0 h5 y+ }7 G
Comission Junction or Clickbank.
5 A7 V& m4 r$ `1 i9 o; s3 NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" i; a8 h$ H7 b! ~- a. @an action like filling out a form, submitting their email address, signing up for a service or sometimes
; T9 ^; E/ ^ K5 Vbuying a product. An example would be Ads4Dough or Neverblue.
7 Y2 h# v0 X) t/ w& sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% Q$ O4 Z$ }! A6 [* @$ W) |' G
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 r5 O, T+ r. _ J- A) y+ A1 D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: v1 y# S1 _- p# o
right from the start can really help you.
1 I+ j2 b+ {# R) K7 HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 Y) w$ {6 e; {, O, p e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- W. f5 c+ Y4 \, O6 a2 d0 w
view, starting anywhere from .01 or .015.! e o a6 n7 h/ u2 `" C. b8 J
In order to use this type of internet traffic, the affiliate can sign up with a number of different
. C: G- M" M* f) a6 ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& \- Y3 f* P) C9 m! VMediaTraffic, and AdOn Network.
4 q h5 c9 t KDon't popups get blocked by pop blocker software?. j x! ^8 s/ _1 x
No. Popups are served in a new browser window as if the visitor had opened the new window3 t9 b. G, u4 @7 u& B, H6 ?
themselves.
! ?( I" S' g" I# I k8 `How many popups get served to the visitor?% m/ B6 n' e5 }- ?
The number of popups served varies depending on the PPV network. Some pop more frequently
' f4 ]0 U) n6 m3 H6 v4 k! O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' w+ ~# l) P/ V8 Q
serving this kind of advertising, so they have to toe the line between keeping their software1 G7 D* t1 w& t
downloaded and still making a profit.
) @, Y3 ^! @4 Y: {- q cIsn't this type of software bad? Why would anyone keep it on their computer?
2 r' m$ Y6 k" ?! h* KNo, this type of software doesn't harm the user's computer.6 Q ~' F3 m/ i3 i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ r& g6 W8 i$ n
toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 u8 P- ]+ j# r
that they can continue to have access to the incentive.$ Z4 \' ]8 M# H& J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* k5 j& a: V! i' Z& j2 l( mHow to Get Accepted into a CPA Network
5 e& Z) G: i4 ~4 fIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# z) u2 L; T/ ~9 S% z" P
to start looking for networks is Offervault which lists offers and lets you compare payouts across) F) X' f B8 `, X+ C7 E
different networks.# l1 m. m. X4 `0 a' y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ N2 C; v1 k8 n, J
application and be as specific as possible about your promotion methods. Usually some time after
k2 Q! e& S& o7 a0 Z' Freceiving your application, the company will call to interview you. The phone interview is a critical
- Q' f3 h. e" B! N; O1 mpart of the application process, and most networks will deny your application outright if they can't get1 } |' Q; h- ?5 E
you on the phone.
" `0 o$ Y, W0 w) gOften, the person who does your phone interview will actually become your affiliate manager after
8 K8 s9 @3 |9 A. t& h; |, n Eyou get accepted, so it's a good time to put your best food forward.8 z" X$ _6 P( y E% l) @- w9 H
You might not relish at the idea of someone grilling you about your internet marketing methods over2 ~. j6 `/ X9 Q! b: u4 _* X1 \7 L+ D
the phone, but trust me, this part is critical. Have answers in mind for the questions:/ e5 c7 @4 H7 U
What methods do you use to market offers?
% p& `. S( H( O6 `4 m3 vDo you already have a website you will be using?
$ L" n: ~$ }& P# `* dHow much is your advertising budget?
6 e" A9 L. \1 K* R1 YWhat other networks are you a member of?
E( \0 J6 I, s. F1 u1 lWho are your affiliate managers at these networks?
/ H+ V1 K6 b( G GDo you use social media (Facebook, twitter, etc.) to market offers?
E5 ]+ \5 {$ c" t6 nHow much traffic can you drive?
6 Z4 d( Z( L0 {) IDo you have a personal recommendation from anyone who is already a member?% g% |. S& e) h6 `( |
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 V; r0 j2 j) n5 L Mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' l! n: ?; S3 e3 I' M/ |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( }6 p8 [& z- H G
for the network can be helpful.
0 r1 C( d. G- f- s" wTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ d3 R) i9 a2 ^+ u% [6 \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 T2 S3 N7 [- {( Howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 H9 C" G3 ~' f% ~) s7 t7 G) Rpeople can open a lot of doors as far as networks are concerned.
- ~3 c. Z* D3 r( q! GAfter You Join a CPA Network7 b+ B- R4 ~% _- v8 W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' k B" o2 k7 Q& |% i0 cand make an attempt to get to know them a little bit.
F2 m/ g8 ?7 ]( H$ cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 A4 o5 }/ D2 r( i6 Z* p' Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
. t! ~( E6 _5 c8 n$ R x$ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! k8 [. a8 s; O' [' tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 v) I; e: U, V9 x" R4 ?5 ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ {/ m3 @- Q+ C# N$ o5 ]email.
' k$ h7 l0 O# ]8 f, I8 H% sFor more helpful info about dealing with affiliate managers, check out:2 D; U; ~# i8 k4 b" q4 M
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) j) n, c0 L: E+ z3 k& ]2 _7 _http://www.mrgreen.am/affiliate- ... iate-managers-want/
; @+ ]$ B$ a! {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ k. Z5 Q7 i9 tSet Up Web Hosting. ]% e$ q8 J9 i9 W6 h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 {# ]. b5 P9 k; [) Y7 i* x9 q& l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( b2 M3 L$ n7 S& c ^4 whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" h0 X$ B! ]8 b
whoever else is on the same server as you.$ W2 w) H7 W8 N) `3 @! e2 p& E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 O9 \- Z/ z- f( J% Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
5 U, Q% Q& P9 dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# _; l' \/ N! R* I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! j) @+ l/ u! q, z9 v
house full of roommates (hosting customers).
# T& a0 e( j( N* n* K& V1 |" bIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% L t, L2 E+ h, } I @the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 u4 f6 L7 r8 Kfit.7 a6 T; P. x k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 k4 ~8 {. q) C$ X( K
the rest of the roommates, by virtue of simply needing more space and resources to accommodate2 u, r( d. H# T) @, G4 |6 }
their food. Everyone else's food in the house has less space to take advantage of.- f( Y8 w2 i. ^- X |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
- B6 N, t. ` H9 |7 ^8 J9 Cany type of hosting this is a bad thing, and especially while running PPV traffic.
8 e. d5 f/ v" M2 _. z) a7 wIn the case of a virtual private server (VPS), everyone in the house has their own designated space
n0 { B1 B6 O) j0 h6 Oinside the fridge to put their food, and other roommates can't come into that space. The server is
' }1 B; v% o5 K4 Npartitioned, so that each customer can only use a specific amount of resources at any given time.9 H8 [9 I1 [; s* x4 p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, h }3 U6 ]8 Q4 kbelong to you and no one else can use up those resources. This makes it possible to serve much more
: W, ], o' H" C& y. straffic, faster., o8 S- Y. q( G a) E1 W- {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% Z) K; v; d/ ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) A) ^( i! x% @# x2 V4 [3 rhere:
2 Q7 q4 q. C8 N9 a) {http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ k+ a6 p( e' \. w2 J. RVPS&highlight=hosting$ D2 o$ _9 \4 ` [- c
Dedicated-Hosting-vs Shared-Hosting
8 z* D* o p+ W" v# }0 ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, V# W! ?' Z9 I) O8 x$ R* T7 o
Hosting...Your-thoughts
- U6 R; v p/ I6 c$ Q' ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ \2 O; y: ~! A/ @* |3 r( |Hosting Providers for PPV# Z, s7 `0 k- e9 Y/ H/ S9 K
Beyond Hosting
. {) u# @, H, P4 j. ]" \http://beyondhosting.net/1 E1 {+ B" |- W' Z! w6 l
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. J3 i( M# o* [! O/ k. y7 h7 k2 {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: l. A3 f) n9 }! _3 l
direct linking with PPV. Also, these guys provide great support.
i/ W8 c3 j" K jProsper202 Optimized Hosting7 V7 f- ^. K4 W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 _+ v$ X2 x% e5 @# w, T
CPVLab Optimized Hosting' {" h* ^/ \# k( m/ M% P
http://beyondhosting.net/CPVLab-Hosting/4 n* R. ]6 P1 e9 `) A- T, h6 [" G
Domain Names for PPV1 R- T) G7 w" T2 J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# \$ J4 W) P' w) U/ nwhere you're going to host your tracking software and your landing pages if you decide to make them.. g5 f; b6 k m) E3 n J0 Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! D6 z! Z0 L% I* Z1 \' `7 J- Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,. M J2 A1 _$ t' ^4 W* ?
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 ^. V X8 S+ h. ?4 L
term or build a whole website.. V+ X1 p& H/ ?1 r
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ Q) e" S' w! L
tracking software on your domain. This is really important, because it is necessary to track your8 J9 g" E, l5 W3 g) ?9 ]7 O
conversions down to keyword level so that you can optimize your campaigns. Without proper
- s$ [' d& O1 U( S% U) }+ Dtracking, it is impossible to know what is working and what isn't.7 g, E2 K2 T4 P: V* e
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 V3 ?8 k; ?4 u) ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: ` i1 t; `) A: U
Prosper202, {7 I- d7 f# n r4 C
http://prosper.tracking202.com/apps/1 D+ S& z; q* j7 ]3 Y; _1 ^
CPV Lab
* Y+ w+ \0 V/ p. r9 Hhttp://cpvlab.com/5 z% B" q/ m) z, Y: h& p7 t
CPVLab Help Videos
" `# x( \1 g3 h" g4 H0 G' t( ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ U: u9 j. a- \! J4 i/ pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, h0 b \4 l( Y3 X+ \8 g
industry standard.) h! x7 D8 h% |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( r8 }9 Q5 u5 @: Y( ACPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) `( T$ E/ b) Z: ?- s4 }$ |
good support if you have problems with your installation.
* z9 J$ R7 _8 P5 [7 P8 WTracking 2027 Q% E r' H2 R& v6 q% U _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# o; C6 Q! e& o7 |
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: W8 ~4 e; Q' X2 Garea.
$ f( A+ H) W+ p% h/ I, XIf you choose this option, keep in mind that your tracking software, one of the most important parts of; n$ s/ y' _7 ~1 G5 V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 T7 A; _) V! d5 }, F
interface, and their hosting.6 J) z7 m0 s5 r8 @3 G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ Z9 x1 X# n8 L* tand targets which you are bidding on. Leaving this up to chance in order to save money could
" a# g$ k9 j+ ?# d% _& Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! `8 D& k m9 O& a8 j2 M% {were using.4 {3 P# a3 B5 B5 k7 R
Choose An Offer2 g: p' V: v8 A/ h. g# Q* X# y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& a. t, ^( r& [' v
Lesson on Offer Selection
K Z! T# M' Z( v' y( _http://www.ppvplaybook.com/forum ... on-Selecting-Offers" G: g3 V# N$ ]4 ]) a- ~0 y3 c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 B) S% h8 {% G# ~! O1 Z2 X6 k1 NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 G$ f; @* s Z4 Y1 f- {) s
LeadImpact as the traffic source./ C0 D Q: o! F: d
Now the best way to learn how to put all of this together is to just get started. For some variation in$ s4 { o+ H A5 l# U$ O
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
i/ M. d0 d7 e6 D$ Gcampaign.
! K. z# p4 D! n, E5 aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ P( S7 @6 [. y+ V
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, g4 ~. e5 K3 i( }7 s- jthat all traffic is accepted." {% a- h' O, h: ^' C$ Z; T; V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 x9 T7 G; T1 X4 C$ {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: G6 P' z7 F* Y0 U% Rget creatives like banners or images specifically for the offer.
* _6 e# L" F' C7 I, y$ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 A3 K" y( q& m# s& A0 b% bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 ?$ p V* w5 g K% P8 ?track my keywords. Without doing this, it isn't possible to see what's converting.
) \2 k0 y2 A/ x8 ~2 q8 |( n$ \In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* Q: C; ~" i2 G# m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 i& U8 k: i3 m# G/ y( g4 IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( U; S. m$ W% Q6 n5 qbottom of the page:, a% p! }" q$ {7 G
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, j m! ~# }; [. y3 GClick on the offer → pixels → Add a new pixel and this comes up: P; G' z& S3 S6 q, C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! F* |6 ~+ w* H( s( l
from your software into the box that says 'Enter URL of image to load'.. p% v- ^. x5 {4 m, U! p* q7 u
Once you do this, it should look like this:
, L6 Q" f4 B0 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 L3 M$ {2 H1 d% m
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 r. Y1 d" ^; _2 z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ y# N B+ Q! T
Prosper or CPVLab.1 ~2 W1 k) U8 q% R8 ^7 k
# Z0 A- p* n" k5 D7 }6 o9 B ~
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