|
|
PPV GUIDE [PPV新手入门][28页]8 H# a# V/ b% y: d6 ^% m8 B; N
详细的请下载电子书！" Y# O: X: t" m6 \1 I# M3 _
9 G( F" R+ ^9 n/ S8 y; U
' s, @" o% B& }Newbie Guide
0 |2 \. V8 e$ z" Z" U% yPPVPlaybook.com
- r, [8 _, f0 ZTracy Shaffer
* _8 I6 ^7 n4 b0 R3 vDavid Ford, p. R" [& q) |1 u! q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 @7 B- B: }. I2 V1 j9 RGetting Your Mind Right to Start Affiliate Marketing
$ E6 X# M [% Q- g% sThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) g/ Y) I: m1 ^/ E* D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# }* y% E# O8 l0 B! f; oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. l# }. w5 K# b$ M, Q8 fwith any success, these claims are laughable and far from the truth.
! O4 t8 f; f: _( F1 |' A9 MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 W! U# `% _, x9 K
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 ^; l& ?& S5 i: _8 |5 X& y( ` S4 P+ pthe ability for a marketer to be a one person shop and make an incredible amount of money with low9 S& z9 w Y$ Y) [
overhead.1 R7 g1 o3 z1 h
The winners in this business are the ones with persistence when nothing works, who know there's; f# ~- p$ z% X/ r/ ]$ t* ]$ {* f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 @2 w& l4 @! q+ r* K KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 S: Q6 ]2 A) S' Q% T6 A. ~, O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& Z$ o1 ~+ J# Y) H+ S' i0 T( I: sMost of these things happen suddenly and without warning, and they all contribute to the amazing) q U3 N3 w# D
learning experience available to anyone with a few hundred bucks and the ability to open an1 {" Y' P8 |) w3 W3 e8 G! S
advertising account.0 w1 `& G3 L1 x3 m
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. ^, V. D1 i3 o: x( s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 d% O. z# l1 m) Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 X2 b# ]3 B0 [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% m, X @2 H% DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& D( g2 C3 U% C4 A, H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ d* U7 a: a: [$ u7 ^: [8 L
started building.
0 `3 k" ~2 x# D( P0 u: S: oThings you need to get started:
1 ~3 Q) D6 o% o$ o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 K3 M9 j5 A) Y5 W* {$ v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: y4 W: R- c/ z* k5 u3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' j, p8 Z9 b1 u z1 F3 D0 U4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( d) b5 M3 l- z# k6 c. CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& Z, V! O Q! M2 E! v
with PPV.
% b& y/ w( {& `Basic Getting Started Definitions
3 M/ o. m, Q3 CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 }9 {: ^- A; W) f3 N% r' N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ T9 i# R& u6 b- B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
]7 q- B. S4 R4 L8 l+ ~: _) o0 qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 U3 u( W5 S* a5 n XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& k. ]& U9 V7 p' } a0 P4 }: @
receives a commission on that product. An example would be the Amazon.com Associates program,# T4 r* b7 d! U. o
Comission Junction or Clickbank., g5 P0 u7 @- K. ~1 G
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& X6 ~9 i' i6 X- \
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# p, u+ a) i- e$ Ybuying a product. An example would be Ads4Dough or Neverblue.7 B+ `9 V# X1 i! [1 n$ G' I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 m$ B5 |% T" |: ?3 u
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ Q$ B) H) A, [9 Z% K+ o& vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) |: x! w" K7 }4 v# N
right from the start can really help you.3 T( o4 ]. D& M9 I" `2 L+ _
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 @ c# t) k8 W- @! h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, r W, U/ d8 `( I% dview, starting anywhere from .01 or .015.' A; c; x* o1 ^$ E
In order to use this type of internet traffic, the affiliate can sign up with a number of different4 e( w4 T/ G, d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# t8 d5 }6 G2 ^( w9 _3 J9 W% NMediaTraffic, and AdOn Network.+ s: R5 f' R& P3 `1 U# @5 p$ y0 z
Don't popups get blocked by pop blocker software?: x0 u+ D# [" _" K
No. Popups are served in a new browser window as if the visitor had opened the new window4 W U6 f$ @+ G' L$ x1 o: S; |( z! R
themselves.; f- P# b( t4 K0 U; @- Y: d, M
How many popups get served to the visitor?
7 J! |) _( L: b3 Q2 B0 SThe number of popups served varies depending on the PPV network. Some pop more frequently
( [6 _& b) r) L. V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 K. J$ H9 x/ P9 _: x+ }% b
serving this kind of advertising, so they have to toe the line between keeping their software" p5 j. w! U) w7 n4 Y" D5 c
downloaded and still making a profit.+ w& X: K, P' ]3 H" e9 `! [
Isn't this type of software bad? Why would anyone keep it on their computer?
! g5 T+ h5 R- x7 o: K8 A! O5 ^No, this type of software doesn't harm the user's computer.; }. V: O6 r1 x1 Z0 r! C# N
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; g- Q" m) d+ H1 m5 o1 {& N, a y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ ]( B4 x& L/ u% e+ X b* p/ @that they can continue to have access to the incentive.
* w0 R* X3 ^$ h/ O# b0 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' d9 G: R4 I ?1 p. @# R% x4 A3 EHow to Get Accepted into a CPA Network7 j6 l. I- W. U: m) l' ?
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! f" o4 R4 Q3 [. pto start looking for networks is Offervault which lists offers and lets you compare payouts across
" _) T6 Z# j7 R8 ?+ V$ zdifferent networks.
3 `3 X5 ]$ K$ U# o" AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 n. D) S& L; Y* ^7 `# }5 z6 G% qapplication and be as specific as possible about your promotion methods. Usually some time after
% R- n9 e9 c }6 A/ z! u, j6 V: |3 Dreceiving your application, the company will call to interview you. The phone interview is a critical4 U0 `( \# ^' a0 N% z7 ?( f3 R
part of the application process, and most networks will deny your application outright if they can't get
) t# r$ k. S: k) D! p# syou on the phone.
- A) N, T, Y3 n3 LOften, the person who does your phone interview will actually become your affiliate manager after
. @7 \3 V, t/ P1 E$ Q+ S8 Kyou get accepted, so it's a good time to put your best food forward.6 R2 x, M& |. E1 U0 @3 N; W
You might not relish at the idea of someone grilling you about your internet marketing methods over* \- u3 j: j4 m$ c7 u% I2 K9 |7 a' M
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ |. L0 v6 V& g% p/ bWhat methods do you use to market offers?5 z( Q& r/ ^: m8 {
Do you already have a website you will be using?( a+ I: f3 j7 p n. l* ?7 `
How much is your advertising budget?* t: _" Z L8 Z
What other networks are you a member of?
' I! L9 y; L# r! w% w8 s SWho are your affiliate managers at these networks?2 a. V4 J1 `8 D9 F+ t6 S
Do you use social media (Facebook, twitter, etc.) to market offers?, S: e$ n1 a) P8 r
How much traffic can you drive?
* T! p: d8 x! T& j* ?Do you have a personal recommendation from anyone who is already a member?; k$ Z+ q; b5 {1 T* _8 Z
Once you provide satisfactory answers to these questions, the network will approve or deny your
# @. O5 X5 K3 ^% U9 ~3 oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 {4 ~6 E7 e8 K; @4 n6 {& K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 I- X- m# k6 ^; Y; y; R% l& h6 Pfor the network can be helpful.7 o8 `8 M" U9 {% N$ f, |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ I- y; v" x# A) bSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 v: F9 g) X; `: Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 H3 B- z( G" y- @people can open a lot of doors as far as networks are concerned.4 M# Q0 ?1 X; m, x
After You Join a CPA Network- J9 R. i* [) B
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. _& P5 R! ~0 n- g* w: G9 w
and make an attempt to get to know them a little bit. Z/ I% y& x# j% F, D- I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" j: g7 X0 K5 Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ l; N+ N4 N! o/ H% B# T; J& S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& F, y( r! A$ ~% e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& q' n, e" k0 i7 }6 Pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# U7 r* z% Z+ U) u' I
email.6 z9 z9 [' ` f- q, C
For more helpful info about dealing with affiliate managers, check out:
2 Z3 H7 [: }. d) Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager// E2 t0 F, a7 Y9 y9 K4 D. w
http://www.mrgreen.am/affiliate- ... iate-managers-want/: U" a: T$ `! ^) O7 `% _# d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 p& g4 |) s+ c$ I0 @$ T# i
Set Up Web Hosting
2 j/ D3 w2 _$ QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) M2 `6 Y5 @1 B+ s' ~0 S& R$ |
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& B( F; K' h& \% _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! N8 h" G- h1 B% e) G G0 J( a
whoever else is on the same server as you.# {( {! J# ]; u/ S5 D0 ?# e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, L4 q1 }( Q: Y/ j) T0 Y$ Yenough that the visitor can't close the window before your pop up is even shown. You have about 3
9 w; L7 ]* G0 e8 }seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 w. R/ Z n6 h. H% sTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ W- H* G$ s( {
house full of roommates (hosting customers).
, z- D$ x1 ~. k2 oIn shared hosting, this is like having roommates where everyone has no specific designated area inside4 ]* ~0 I* E2 v A; `% c
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 N: n2 O" y( O6 s
fit.; o2 k7 `" {/ W8 V& m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* |8 p, x: G0 K" H5 Y* @( P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
% w. O) g( m# M' A8 Vtheir food. Everyone else's food in the house has less space to take advantage of.0 U# L/ }4 K; u+ f" Q/ ~6 Z% ^$ G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ u1 V* s- L% p/ ]/ ^; Yany type of hosting this is a bad thing, and especially while running PPV traffic.
4 f9 l0 a6 ^) A5 ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
- X9 M. c- j! @inside the fridge to put their food, and other roommates can't come into that space. The server is
: g- U" p3 }9 Opartitioned, so that each customer can only use a specific amount of resources at any given time.
^7 t/ Y" E! HA dedicated server would be like having the whole fridge to yourself. All of the server's resources3 h, f9 F& ]$ Y C$ f7 ^+ ^0 ^2 C
belong to you and no one else can use up those resources. This makes it possible to serve much more
' j: n" K1 w/ M) y% }% f& {6 ]. Ttraffic, faster.$ E5 _" N: a9 ]& A" s
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, \& W% C3 A! `" F- T* N1 wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& q- c8 `+ @# Vhere:
1 O% s4 z2 e: a- j ^* r @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' c5 X# P ~8 _, o' s
VPS&highlight=hosting
7 z; q$ Y& s& ]- A; b" h/ KDedicated-Hosting-vs Shared-Hosting
i5 B6 V6 [, @* fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 n; X, k0 r+ f1 ~+ zHosting...Your-thoughts
) R r w3 p" u8 p0 [! r5 M1 Q8 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- Q+ \( [4 ]1 j ?Hosting Providers for PPV, A7 m( N! ~ [; B9 k
Beyond Hosting+ p J9 g- Z+ y+ r% ~
http://beyondhosting.net/% i9 W* I3 X v. f) Z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( M3 B( F* n& V" w, r' F1 [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ x, N- j+ n2 V. z' R( {2 Xdirect linking with PPV. Also, these guys provide great support.
% q- r+ l. M4 ^7 @# ]% R+ @Prosper202 Optimized Hosting
; k. N9 A# A/ s. B9 [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 [# J/ y9 u2 x4 w9 f% V6 A+ @
CPVLab Optimized Hosting
3 u6 h8 Q# x _1 P; ^http://beyondhosting.net/CPVLab-Hosting/
8 Q5 Z# s4 d: L0 C0 BDomain Names for PPV9 R/ e. O, C+ A9 R% k
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' s+ g# Q/ ?. }* r1 [/ ^, t# ewhere you're going to host your tracking software and your landing pages if you decide to make them.6 V, V' L2 B5 \' M" \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! g( ?3 d2 Q9 A) p/ Z6 L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 |3 G& r( i" O! G/ b7 o
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 }8 u8 \" u& p& f3 w/ N$ W0 wterm or build a whole website.# u; ^% ^' M1 z5 D* U N$ R. k
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 k5 t- c, V$ N& D% g$ etracking software on your domain. This is really important, because it is necessary to track your! [% k4 L7 V9 E$ Y3 \3 N/ E5 X
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 D% s2 @& s/ U+ Qtracking, it is impossible to know what is working and what isn't.# p( R( f; z( n& _. Z1 B' N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 ]# K9 z* |/ q: d0 Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 y9 B( K+ @, `, x3 Y- N
Prosper202
2 I6 _3 L, E! t8 chttp://prosper.tracking202.com/apps/
' N% d5 w1 U; K, t+ sCPV Lab6 D4 X3 \" l) z
http://cpvlab.com/' C9 h+ ?% O1 l! L
CPVLab Help Videos1 C- V& e/ h1 u ~
http://ppvlab.com/oweiw/oiurw/vdm.htm
) |+ {; i& D; n) ]* }: oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 D) T: X9 U5 @# I( G* Vindustry standard.
, l: \0 |' c( e( j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 ~# Q6 v7 P; S* z6 |1 |8 }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, Y% N( O, e# v, S. c4 r
good support if you have problems with your installation.5 T/ b/ Z( N+ i3 v" |- r( L" l1 ~
Tracking 202
4 r. u" K+ |9 s/ k( Q8 r1 b% G, XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. W' H% U8 ~$ s; m1 D* ], ~7 E& bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 {- K( o: t/ Z0 ~6 L
area.
* Q3 f; b5 D L3 x* _If you choose this option, keep in mind that your tracking software, one of the most important parts of6 D7 a9 j7 S( ^7 u- u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. u* G7 [$ t3 u) C3 C
interface, and their hosting., p1 }% g7 V1 X& n4 o& `0 Q8 U% C
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 I+ S) g, s& m& P. Uand targets which you are bidding on. Leaving this up to chance in order to save money could
6 h8 r h; w5 ~8 c3 Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 |$ Z8 \9 f9 S. F Uwere using." G+ H9 N# u7 Q
Choose An Offer
! v: d$ w4 w0 S( \/ n% ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 a$ I$ i3 n1 ]/ R4 a2 I- {+ H$ c
Lesson on Offer Selection# T$ T, R3 W' D# ~) m4 m% V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. H% [* q- i+ o; b& l: [9 D' H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' s$ y" L) X8 V6 Z0 L3 o$ }) Y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. L+ B+ x3 _6 D7 `LeadImpact as the traffic source.
( g! e Q) S2 N* ?! YNow the best way to learn how to put all of this together is to just get started. For some variation in# w, {, g9 z% |$ A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. ~1 L$ b3 c8 \
campaign.
5 D. Y& t, ~; O, C' E# g( gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& \' T! S) z/ w8 |' U( G8 F" `" G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- n4 |4 V: }$ Q0 F' D) l0 ]# y4 Vthat all traffic is accepted.7 n6 Z V! A- e0 N4 V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 K; r6 {; T' x" @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 G1 p2 I/ k" R q+ t* M" l
get creatives like banners or images specifically for the offer.
% M" o! s# x" v/ K' ~$ p2 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 t; r" D& M! y7 s) w! r
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- K$ r" B# I k/ ?' n: k z! |: M
track my keywords. Without doing this, it isn't possible to see what's converting.
& ^; O- C7 M* ^8 MIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* u/ _$ G, c0 P* U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ ^8 @/ z# p7 U( i
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 O3 M/ J+ |! C! S& Abottom of the page:
) y6 }% I9 g2 K9 A9 v0 INext, I have to cut and paste this pixel into my offer at Ads4Dough.9 s2 ^( L6 L# `/ G- \
Click on the offer → pixels → Add a new pixel and this comes up:( {9 B/ c7 u/ k& A( n+ a b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
i+ d# c: ^) `+ }1 M$ ~5 {from your software into the box that says 'Enter URL of image to load'. {% @1 b7 T' I2 v
Once you do this, it should look like this:
% i8 H' k; W9 H J" t4 C% b% w/ x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 Q) o3 c, z% ~5 g1 k
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# A; l: |! Y6 U: C1 |% A3 i8 a
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 @9 N; ?2 h6 a# g% b) CProsper or CPVLab.
" b; `4 l% x# r) o* @/ J7 H( j) n1 F" t* Z, f3 m
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
