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PPV GUIDE [PPV新手入门][28页]
! j$ u; D6 @ Z) a详细的请下载电子书！( f L9 J8 k$ w& G& G, w
( J- g+ l* r, K& ^% v4 @4 b7 g
& W0 d0 ?7 L9 a, }Newbie Guide% K) G1 @4 h C6 @2 t* ~+ T; I0 |6 T
PPVPlaybook.com7 V! L# q# W' V: \( |7 q! x* Q( a
Tracy Shaffer
6 R2 X( ?! [: n: K4 m; V9 G( ]David Ford$ R1 G4 o( L J3 F9 B' W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 ^! T- p) g! l9 F6 e
Getting Your Mind Right to Start Affiliate Marketing. @5 M, g0 D# C( p" c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" p. @0 U: J- C& S1 K7 [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! i9 E5 r# @: r% y2 t. Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ F0 ~( d- e: M; swith any success, these claims are laughable and far from the truth.5 h$ U3 F3 K" S% C+ w% d
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& Q* x3 _/ D4 a8 d4 M% [- h! D: [
flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ [1 q) }7 A$ C$ o3 F# q6 L& Cthe ability for a marketer to be a one person shop and make an incredible amount of money with low* m3 _0 l$ _4 }
overhead." p4 p4 @/ I4 W2 ?3 q
The winners in this business are the ones with persistence when nothing works, who know there's8 y. E1 C C% Y3 e! O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& J5 _# P6 ^- s+ d; ^9 O$ [6 PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can$ r- A3 w+ O7 n" }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ Y/ q0 N% o5 K- \Most of these things happen suddenly and without warning, and they all contribute to the amazing
{0 b: q1 M$ Y. w/ l6 ^% ~learning experience available to anyone with a few hundred bucks and the ability to open an
& v* T7 s# a- }5 m: Madvertising account.
7 o3 q" N* ^7 Z* t' u! w7 L# FYour competitors are willing to work at this around the clock. This isn't a push button, instant business
; V; g* |, c; Z$ ~- q) a. ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& @$ Z( D+ y) S( u8 V5 tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
t4 u0 |+ g: X4 `7 I S" _' @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. w7 k9 v5 z4 w9 n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 k- z7 n1 _! t) s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% n4 M; U6 A G: wstarted building.
$ d" F1 m' `) zThings you need to get started:
: o- r2 N7 D4 ~: h' g) ^$ U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ ?4 J1 U' b+ a0 o9 i9 M- K# e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" i9 {& @/ n+ o( x8 w' k; ]4 y% O3 q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. C9 H5 D" z5 s; y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ l k/ S1 H% M2 oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 X5 |) I1 n. K" k2 a' c1 Xwith PPV.
1 j3 f0 l/ v8 D& R1 N5 E3 a" U' cBasic Getting Started Definitions; f" A% _8 z) d9 L+ G% K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) V6 [- M5 a3 ?1 ]* a I: m# E( ^6 \8 O" {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 g( D6 u& M, S. A9 v0 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( y" ]$ b/ K& utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* y+ S6 r4 M; O UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate W0 ]" _; I6 ~) M$ z1 v
receives a commission on that product. An example would be the Amazon.com Associates program,# [2 L$ w" N5 J/ P
Comission Junction or Clickbank.
# [/ o. Q' d- {7 t4 H7 sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 P* l+ t# n P+ j! @7 F& d
an action like filling out a form, submitting their email address, signing up for a service or sometimes( l4 {3 T& k2 q# B5 X* i
buying a product. An example would be Ads4Dough or Neverblue.
: N& ^' P3 m7 r, G7 D( g( wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- ~2 F+ s/ Q% t7 l4 aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ V8 R4 Q4 T N% w0 Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 J e, v2 V) i
right from the start can really help you.1 U' Y& E$ L# R" G- X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" D5 Y3 ~- a7 f1 W& M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, |7 y. S. w' s7 L/ xview, starting anywhere from .01 or .015.
Q" |& _; J$ S/ C* A5 {- GIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. \6 C3 ^' _; w+ n/ O! n! O7 @9 Q1 |companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 Y5 ]0 z# s& }MediaTraffic, and AdOn Network.
8 J5 ~# Y* {2 v+ N' KDon't popups get blocked by pop blocker software?
/ `* A5 D2 @9 q" _! G2 eNo. Popups are served in a new browser window as if the visitor had opened the new window/ t4 J$ C2 T7 v9 _5 M
themselves.$ Y0 t* H; w& I9 O
How many popups get served to the visitor?% r% {: S& |+ ]
The number of popups served varies depending on the PPV network. Some pop more frequently/ _5 W2 ^5 R+ }6 S L9 c3 c
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( |4 P* b$ _, B5 @1 o" Z4 zserving this kind of advertising, so they have to toe the line between keeping their software
8 J% V( T Y) {7 z9 ndownloaded and still making a profit.; ~7 \, b; T4 P3 B" |9 i7 ^
Isn't this type of software bad? Why would anyone keep it on their computer?
$ j- _; v$ [9 ^, P7 w! v9 S, f ENo, this type of software doesn't harm the user's computer.
# F) F) R4 e; K" S5 u# c0 mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- |, q# o0 [2 n1 y* A' ^1 Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ S8 h1 r v: t5 c1 `; t4 n: i# Dthat they can continue to have access to the incentive.
8 x- H. ?) ?% m4 W: }9 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 ~4 h! {! g) f
How to Get Accepted into a CPA Network/ d, J7 {5 l F C ?
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! H8 ]8 d1 k O; E" N/ Qto start looking for networks is Offervault which lists offers and lets you compare payouts across7 b3 x8 ?5 w% N
different networks.5 W- y) P# Y* s* @0 [% x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' ]- b$ S$ ]9 O; _. Happlication and be as specific as possible about your promotion methods. Usually some time after
8 P1 h* |/ }, }receiving your application, the company will call to interview you. The phone interview is a critical
. D- m6 {2 @& j" R7 a6 Q. spart of the application process, and most networks will deny your application outright if they can't get* t/ F! I: z0 {# V( V
you on the phone.
* z" i! X. L0 \+ W6 n8 DOften, the person who does your phone interview will actually become your affiliate manager after
' C/ B9 y* V. myou get accepted, so it's a good time to put your best food forward.
3 }2 }; X- }; O1 A; g2 R$ A9 FYou might not relish at the idea of someone grilling you about your internet marketing methods over6 ?* l4 v7 P( M. b0 Y
the phone, but trust me, this part is critical. Have answers in mind for the questions:: Q6 ^- ?( r0 z( u6 Y' \- t
What methods do you use to market offers?
% F8 P- s; d4 [2 @- V2 K5 U3 fDo you already have a website you will be using?- W1 ]1 G2 H, F% I8 Z& ^4 h, N. J
How much is your advertising budget?
2 z0 n' L( l4 k2 B# Q5 s4 fWhat other networks are you a member of?
( g% L8 C+ N6 C6 X: \: zWho are your affiliate managers at these networks?
4 W' a) F' b# A4 L z8 b8 y0 b' hDo you use social media (Facebook, twitter, etc.) to market offers?" e( C9 [6 {. k3 {! D7 }
How much traffic can you drive?# q2 K, m2 s8 t* X; R' N
Do you have a personal recommendation from anyone who is already a member?
6 Z8 R+ c8 D0 l7 @ b' fOnce you provide satisfactory answers to these questions, the network will approve or deny your
* F) O# h7 D* v# x7 N4 o* zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 q- @' c" o& v6 _; d8 P! t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- m" Y5 ]6 I, D ]+ Rfor the network can be helpful.
7 f; _6 |) ? I4 WTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- O" h* o1 B* Y N+ Q, L* ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) g. D# E0 @4 V; E9 }0 D5 vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ a# l ]; q0 [( x
people can open a lot of doors as far as networks are concerned.
3 s, A. y4 z7 |% yAfter You Join a CPA Network G8 i/ \2 ^. R& O: ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 T1 q# }$ g# G/ G
and make an attempt to get to know them a little bit./ ]& M4 D7 B3 x- x, ]" r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 s& n# B6 z4 C: }9 B8 f0 x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; s/ ^+ y% Y9 B1 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 Z- L2 y3 ]: V: G: M3 ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ E6 P' {- B; Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* q/ @& [! T1 Q/ m; V/ Aemail.
! Y! W" _! z* V0 @% ^& PFor more helpful info about dealing with affiliate managers, check out:. I9 H6 `' J4 @. e! @, {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 _. B9 Q: |2 k; X8 {8 m' ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 w8 d1 O, F; z- S& b4 R; O9 S; w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 m& g$ f: C8 C2 t& h+ X1 P% ?Set Up Web Hosting
: T$ I: l$ A4 c7 J& R- IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 }6 J' ^; j$ S6 c8 Q/ iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( U+ r/ L+ @2 R# X4 i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 z) L+ k, U- Q; t! q0 Ywhoever else is on the same server as you.- \. V$ N: G5 Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
1 l7 r# O. [: ~) T# renough that the visitor can't close the window before your pop up is even shown. You have about 38 h' J: U9 }3 Y- F7 B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 V5 C) Y0 P! V2 E& @To explain the difference between types of hosting packages, picture a refrigerator (the server) in a# c t9 I: D, i7 M* ^. q
house full of roommates (hosting customers).
. k+ v! S6 O% U* {& zIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% K- h+ r7 j& P) g8 Nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will. F Q( _# F2 s
fit.) R# H0 C" |# i- z7 C, f( s
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ c9 t+ k" a f/ M, Gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate- z9 {" `- \8 A) P5 Y' J+ d# A
their food. Everyone else's food in the house has less space to take advantage of.
& G" e9 f1 G( y7 S) b# R# eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For2 ?7 K" ?% E" E
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 K( M3 J! g( J5 C6 D. AIn the case of a virtual private server (VPS), everyone in the house has their own designated space
: j$ `. v9 Q: g& \0 Z; z& Y5 finside the fridge to put their food, and other roommates can't come into that space. The server is- y4 p8 c$ P: I# t2 B8 p. e! J5 x3 }5 |
partitioned, so that each customer can only use a specific amount of resources at any given time.4 I/ Y1 i1 x# _+ T6 D
A dedicated server would be like having the whole fridge to yourself. All of the server's resources( d4 ? A9 k7 Z% x- s! Y
belong to you and no one else can use up those resources. This makes it possible to serve much more+ l+ d! ]- _1 g" x) v1 Y& ]! S
traffic, faster.
* B' e$ I0 F* M9 ? C8 HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( E3 l# j* h+ @# o+ |/ r/ ]. F1 A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: i1 ~3 r4 Z& _8 \ X6 e [here:
. P( a5 F2 H$ ~9 J7 h% Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) W9 K+ X' @2 C0 A9 D! e
VPS&highlight=hosting" V1 ? Z' |( j3 v! Z3 ?1 B5 V
Dedicated-Hosting-vs Shared-Hosting
! L' b7 I# Y+ e# X9 ihttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' F: a; c3 {0 ^/ l: s
Hosting...Your-thoughts3 s0 C2 i) T# ]0 ~' @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- @8 K' z) y1 F2 ~- `Hosting Providers for PPV0 ]8 N- [. ~+ U
Beyond Hosting/ T0 r- q+ \5 F- H! R' \& J* s$ P
http://beyondhosting.net/8 H4 S' m5 `* [+ R3 D0 P! Z3 y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ J. T( g9 a3 e" u8 o0 @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 W% B' f# d/ a/ h9 ?2 o
direct linking with PPV. Also, these guys provide great support.
8 W* e$ c0 |2 I7 A9 t/ UProsper202 Optimized Hosting6 r. y2 {9 L( r& U' E1 G9 H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) o; H0 P; d4 T, P8 O0 m: ]4 q5 WCPVLab Optimized Hosting
5 z; X% x# i2 ?/ A& Dhttp://beyondhosting.net/CPVLab-Hosting/9 _8 Z( ?! i1 p+ H
Domain Names for PPV/ m9 j& m" z6 [& s+ S
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ D! y4 h4 ?3 m' zwhere you're going to host your tracking software and your landing pages if you decide to make them.
* k- o6 s% O6 O3 {Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. r8 m/ V7 D6 n, x/ ^. Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 y1 B" T7 i) C8 M1 J8 E.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- H/ T; \1 @0 ` y" I9 }0 Fterm or build a whole website.) _$ ?, |: p- Z1 S1 { B/ Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install) r) Z' R* \: m
tracking software on your domain. This is really important, because it is necessary to track your
5 b2 y6 a. N$ h- b4 i. t' e4 j; oconversions down to keyword level so that you can optimize your campaigns. Without proper8 y) o" e5 X/ z8 M+ E
tracking, it is impossible to know what is working and what isn't.
% r$ j$ m& b3 B& }. a% v9 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. [* t* ?1 V% R6 ^6 i1 Cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% e$ t7 e0 u' m; f9 }! W: i
Prosper202: Q; \3 w f. ^7 Y
http://prosper.tracking202.com/apps/
9 n1 U6 u. E7 H6 n7 zCPV Lab; Z- Y5 _5 w% B! z
http://cpvlab.com/
+ I2 x5 ^" {! K2 o) R5 I, LCPVLab Help Videos! s/ A8 Q7 }- G( e; _6 n3 y* y
http://ppvlab.com/oweiw/oiurw/vdm.htm
! p9 C; R2 O( j) JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) C: D/ r3 @+ J8 H* K0 b) C% p9 s
industry standard.! l! [. p$ f5 r. g& ~' K7 O4 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ @. ?0 l' i) l2 B7 jCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 g) \( h( C* ^& r' |good support if you have problems with your installation.
$ i: } ?" q+ @9 r" [/ ~8 M0 oTracking 202! n, n- @, f( ?: h' K, D3 ]4 P
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& q+ K4 @+ e: S$ @& h* a( @4 n+ U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. n6 d* D. X: P7 `$ k# [
area.
# ~* k4 g( x; v+ T1 @If you choose this option, keep in mind that your tracking software, one of the most important parts of; p' Y. Q2 J. e' B+ q z! W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, |3 F" Y. _9 f. V8 ` ^interface, and their hosting.
/ U" n4 J6 T" F3 z) L! _Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 r* w/ Q$ I* _; r H4 d3 y. mand targets which you are bidding on. Leaving this up to chance in order to save money could1 C/ T! S4 s: L. l3 f7 b5 u7 F' |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* d+ m' h T. K: jwere using.8 C; \" q0 Y2 L. Q- N
Choose An Offer
0 a ]7 r- H# M z, bNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 ]/ p5 L; L- X+ p$ P, m
Lesson on Offer Selection
) |& ~ `2 V' ~& Ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers: H$ p6 W8 I) z4 g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. ~: f4 f. M/ p) L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. Q9 q: d7 ~( {, ILeadImpact as the traffic source.- C8 s5 c. N; x) V" {' Z; m
Now the best way to learn how to put all of this together is to just get started. For some variation in+ n1 z9 T- |) Y/ o: M! I; ^
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% W2 r6 ?0 V7 \3 f4 b$ p# |
campaign.
4 f5 y2 G5 l9 U' j+ G* [When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 s0 W! z9 C+ B/ J4 m m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! m8 V, ?: F1 ~# ]+ ?& K
that all traffic is accepted.% \& b; ?8 {; u; T1 U4 a: r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 N: R3 ^3 s' ?This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( O4 D( q6 \- D6 T
get creatives like banners or images specifically for the offer.) {, y$ ?8 p& s7 z8 Q0 }# k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* R( x5 v4 z7 ?9 B
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ W9 l- W/ P( g4 N6 {track my keywords. Without doing this, it isn't possible to see what's converting.
& n! u! z- R7 lIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 ?+ ?8 Z& b7 X1 L3 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 ~. J i8 q: L" V. T: R" b. h# R5 r" w
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; B2 H3 }9 e! L
bottom of the page:
# d- v9 q Q9 }/ n& hNext, I have to cut and paste this pixel into my offer at Ads4Dough.3 ~6 o9 Q S! f; S8 q
Click on the offer → pixels → Add a new pixel and this comes up:2 s2 I3 {; g/ @; P( } C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' E0 D0 \+ s5 n/ I$ ~from your software into the box that says 'Enter URL of image to load'.
8 w+ P& F w! t0 p" w5 m) z: YOnce you do this, it should look like this:- c/ u0 _& B' O; M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! O' O/ G4 W$ N, z3 f" |/ z4 S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 N( D. D* ?5 `: y" n9 E0 _/ g$ ?# PNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* ]: q) y& ?& t2 y% iProsper or CPVLab.- U( z- C, F; a7 e' o
+ C; s0 V) j( y: b" V, t |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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