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PPV GUIDE [PPV新手入门][28页]* d& Y5 @! }. J8 M3 r. `
详细的请下载电子书！
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* f0 V) H0 P. ?* m9 H: m
8 g" Q( P4 k/ [% [1 s4 H2 LNewbie Guide
) \6 T7 H* S" b2 j5 nPPVPlaybook.com$ k/ e" R7 q9 u8 X: F" W C- F. [
Tracy Shaffer
$ e$ C ^) x# {2 L/ q' @# h9 X8 _# J; JDavid Ford* U) _+ g1 D" ]4 a' b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% i0 g. M6 Y" E
Getting Your Mind Right to Start Affiliate Marketing
* }& v0 O; N% S2 }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% P4 P" z4 L: {) I: k8 Lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 i# e! \' I8 b/ p7 X9 l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! ~, L1 ~5 | S9 K; K6 Cwith any success, these claims are laughable and far from the truth.
/ R, F- W, \7 Y f4 H( mAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 N$ a7 r ~0 Y* \- uflow management. The main benefits are the low barrier to entry compared to other businesses, and8 W, t0 r1 \! L. {
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 E5 b6 q' z& v a) \2 G
overhead.: c3 D' e( Y8 j) @
The winners in this business are the ones with persistence when nothing works, who know there's
, H. E9 L+ j9 w8 O& Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 {* F$ [8 Q# V6 yThe cold hard reality is this: virtually everything in the space is changeable, what worked today can8 y1 u* `( I! r. j8 f& n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 k. h- y3 W3 L) l( N5 EMost of these things happen suddenly and without warning, and they all contribute to the amazing
+ y, k( Y% ~4 h2 t& tlearning experience available to anyone with a few hundred bucks and the ability to open an
4 S0 f1 x0 v: v: z& Tadvertising account.
/ m0 V6 H8 o: n9 H) P7 X; u: u1 fYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 a' x, i% b- ?7 Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# m' E; D: g$ ~! n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. w: k' M; V3 p* v) s4 `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 t( G" `& H, i2 L) a5 BWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, M( H1 v6 ~5 m+ A6 D
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 v* k6 o! B3 e& L
started building.
7 U% A1 s/ z ~: [3 S6 ?Things you need to get started:8 `* T j7 \9 H7 P. T& \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* N" {& [3 Q1 D) Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): w u. M8 C0 a) @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; m% ^6 U. x i. l6 ]- u4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' Q: t+ `9 `/ k8 w u
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 U/ D9 r$ M' N7 O
with PPV.
/ l3 j# P9 O7 F$ w# k4 J' JBasic Getting Started Definitions, F8 s, v0 P+ A; X P
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more; f' X: k/ S- ? Q, U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 }# w! |' U- e( G. F/ g6 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 P+ t- A+ N2 N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* o1 x8 y1 T y9 Z1 b
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. s! X7 P/ Y- L9 o3 e) F2 [+ L1 [receives a commission on that product. An example would be the Amazon.com Associates program,5 g! k8 X6 R4 p& t7 ~# C$ y
Comission Junction or Clickbank.
5 e( `3 D1 \; Q; a8 O t) c& l- y/ KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: L; }/ O ]/ \* o; b& w ~0 K6 Oan action like filling out a form, submitting their email address, signing up for a service or sometimes
: { ]: D- T+ P% r# [% n1 {buying a product. An example would be Ads4Dough or Neverblue.
( h7 q. ~* S! v [; ^" _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 Z* e3 H( r% n/ ^$ [0 gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else# ^' i \! n6 q1 T& G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! x3 Z2 d P' \right from the start can really help you.$ \1 |/ U, m. G: m6 C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 o; C. c7 [; U/ Q& v3 H% ^
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# M8 K7 H9 K" T5 {6 tview, starting anywhere from .01 or .015.. x0 A0 M' L$ b. h5 |* I y
In order to use this type of internet traffic, the affiliate can sign up with a number of different) f l# s# O# {6 z$ i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) {+ ?# `8 {; T8 v0 s% T) XMediaTraffic, and AdOn Network.
" ~) @- b5 ?2 }4 }Don't popups get blocked by pop blocker software?: X/ J) u( I' ~1 f* s1 i2 R6 s
No. Popups are served in a new browser window as if the visitor had opened the new window
5 `2 X8 ?' T9 g j/ [+ A( J4 Tthemselves.
) R/ u5 n, L8 R' C( eHow many popups get served to the visitor?
$ p% ~7 d3 B3 f1 }The number of popups served varies depending on the PPV network. Some pop more frequently
' G& E4 o7 \4 r4 e7 j' V, D- g(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* _9 C4 u5 o z- s, c8 vserving this kind of advertising, so they have to toe the line between keeping their software
* s/ Q& p; Q8 P3 s, P$ Rdownloaded and still making a profit.9 W4 A+ ]7 u* ?: k
Isn't this type of software bad? Why would anyone keep it on their computer?5 S5 h4 {+ m5 D" X. P2 W! K5 s
No, this type of software doesn't harm the user's computer.. t7 F, L% s. _; ^
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! p% W0 f1 C4 M" `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 {& `1 ?/ b6 }1 Q+ a* ]
that they can continue to have access to the incentive.
" _1 T7 Q) F8 A5 d, p+ ~( Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ A. C. a8 p. P3 I3 B3 I" ~& D3 x$ KHow to Get Accepted into a CPA Network& c7 C K2 A: O' y, t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- S: ?, v4 R) j$ U$ Z& U4 F& Nto start looking for networks is Offervault which lists offers and lets you compare payouts across
, U" ~$ B* W& Vdifferent networks.
" }7 G: i- H5 X/ f! ?* t6 e$ iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& U" i( k% X* V% u: g" i
application and be as specific as possible about your promotion methods. Usually some time after4 I* Q0 {, ]# ~- ~
receiving your application, the company will call to interview you. The phone interview is a critical7 t1 [" Y* H+ L
part of the application process, and most networks will deny your application outright if they can't get
! v3 K& y1 q( Yyou on the phone.
& a7 ~8 R- Z( ?) ~1 S9 MOften, the person who does your phone interview will actually become your affiliate manager after
# N- E6 _' C# q* d6 }& B3 ?you get accepted, so it's a good time to put your best food forward.9 a# m/ I3 B0 E6 ]6 _/ R/ g8 B
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 b/ N- ?. w0 k) Y8 L) athe phone, but trust me, this part is critical. Have answers in mind for the questions:; W) E: E) @8 Z: z6 Q
What methods do you use to market offers?
* m" A3 ?# m; s- NDo you already have a website you will be using?9 R* F/ H E1 X% s
How much is your advertising budget?
* R3 _ c6 N1 j5 UWhat other networks are you a member of?
- @0 c: K( h5 o. uWho are your affiliate managers at these networks?* x; D8 o+ C8 H6 M: a5 m
Do you use social media (Facebook, twitter, etc.) to market offers?
: ?2 O0 c: U3 \8 w; x5 u. H* fHow much traffic can you drive?6 H' v# r1 f! f% F1 W+ I
Do you have a personal recommendation from anyone who is already a member?+ j2 @. T' T6 h! U9 |
Once you provide satisfactory answers to these questions, the network will approve or deny your- H* h* D; Q% u7 ?. Z! g+ }
application. If you get denied, just keep applying or call someone on the phone and try again. Be# r! x' |. T* ^; ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 l4 d5 F8 G6 o9 z9 W% j+ Wfor the network can be helpful.; W5 @: f) C) ?& U8 p( ^; ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% X8 G% o* \3 ?: A1 x. }- n) u
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 u$ a0 b* a4 o+ xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ c) f- v6 U7 A; h1 \ opeople can open a lot of doors as far as networks are concerned.
. Z( t- l7 c9 n- y' `$ RAfter You Join a CPA Network
- s+ [: R& D9 Q. H$ POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- a- Q# U. |( mand make an attempt to get to know them a little bit.$ r- [/ U+ u4 A% v! }: Y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' U5 s" p( g1 N2 \
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 R1 x. I2 U9 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 [' a- ?9 C$ v% N1 F: i7 T; \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- P5 C& w! Z( a F/ B. k2 v% m4 O3 f0 ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: D1 s" d* H. Lemail.
8 q: U4 S! q: Z' z1 V9 B" p% d$ C' `For more helpful info about dealing with affiliate managers, check out:9 p' h( `7 r, j9 ^$ N
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 U3 r6 L8 U8 }" U- S7 {: p: Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' \6 O* ]/ w; v: q) i/ n- F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" i9 M4 j0 H& w% Z2 E2 U$ l" ]Set Up Web Hosting$ ~! [6 D8 j$ b& Z' e- @$ U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
w/ T' O6 F1 C: f3 Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" ]0 O4 L' p) Z- q* I) D |) k+ |# w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 O* M: v& j3 z+ {$ _whoever else is on the same server as you.! f* [9 ?) |% P- F4 N4 z* T
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& U: C. \( g M8 {) C
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" a, I+ p% N! w% W: Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( d6 ^0 y' ?1 a4 bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' E$ l9 P4 e& y& W- Ehouse full of roommates (hosting customers).
6 x' i' r$ y! q3 `0 AIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 ~9 e( V. l% n
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ u# [6 t3 d; T4 p0 \" t: g/ K# d4 z+ qfit.8 D! T( d3 C( Q! D" l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 z6 w6 V5 ?# D6 K) @- Sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, p. M+ G" F1 H: a0 C6 o' Rtheir food. Everyone else's food in the house has less space to take advantage of.
% b' |+ H# H' f g/ {+ y! iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ k0 V( t8 j# e- N, f- d; Pany type of hosting this is a bad thing, and especially while running PPV traffic.
4 P% p3 a5 x* J" ^" @+ g5 V. c( }& OIn the case of a virtual private server (VPS), everyone in the house has their own designated space. h3 V$ f/ T6 \5 {* M5 z
inside the fridge to put their food, and other roommates can't come into that space. The server is
: Z; R7 ^" o" J5 K8 @partitioned, so that each customer can only use a specific amount of resources at any given time., L& }/ k6 q+ u/ Z0 `$ K" W# i! E, d
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 B% g! b) k L/ O: ]- [! L1 dbelong to you and no one else can use up those resources. This makes it possible to serve much more2 b. u2 u$ P- o8 U& Z0 c) v( q9 P# Y
traffic, faster.
1 |! ~& H' D2 y& X- JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! v- f$ u7 }- J9 m- |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 {- w4 X4 Q( I: Z: }here:+ r; X8 }+ i" G5 E! g+ x
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! e4 m( J( b& E* mVPS&highlight=hosting0 o6 s8 c9 f8 l) P
Dedicated-Hosting-vs Shared-Hosting
b# z# @3 m# \$ ^( b, a9 zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" b3 _& P, x; w" u1 a$ e6 X, \
Hosting...Your-thoughts
B! t& m' g7 K ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% Q2 ^- F0 C( \) k3 Q
Hosting Providers for PPV
/ {3 W( c- ?. b" }; I; U7 a# Q/ K/ JBeyond Hosting
2 a, G1 q3 v9 L1 J" Zhttp://beyondhosting.net/
) ~3 @, H9 ~, x& C0 l& s9 V$ x/ o; {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: [4 m$ B* T- u1 Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 K0 m7 o7 j( P# t- V
direct linking with PPV. Also, these guys provide great support.
0 @0 E. C4 Y. jProsper202 Optimized Hosting3 B3 P+ F1 R! W4 a
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 h! l2 o: V6 Y8 M+ `- Q% qCPVLab Optimized Hosting0 K8 v4 e2 [/ Q9 y2 [
http://beyondhosting.net/CPVLab-Hosting/
4 b/ t) u6 J% B- M/ @Domain Names for PPV
2 U2 V0 a- |- X: [3 m- F2 d2 }: z# f- VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; a7 A% l5 s9 }' }8 Mwhere you're going to host your tracking software and your landing pages if you decide to make them.
6 ]% ~+ ~. Y8 `: w+ @1 j/ E$ ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ V/ V. |- Y, M! M$ L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,) P& B8 I7 e; d, {/ M9 C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 L2 B, R; v+ N' m
term or build a whole website.( b& M1 F( l$ V( F
After you buy hosting, a domain and get those all attached to each other, the next step is to install) b1 {, S( Z E4 K) k3 }' c4 x
tracking software on your domain. This is really important, because it is necessary to track your
# n/ f( g; T) R% yconversions down to keyword level so that you can optimize your campaigns. Without proper3 p, F, a5 Q @- x
tracking, it is impossible to know what is working and what isn't.
" u4 {3 |) \- zTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 W% f1 C2 c9 r, Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' m0 t1 h) M# I1 Y, u7 Y) K- f
Prosper202
% b [$ @& j h' A; G7 q* i fhttp://prosper.tracking202.com/apps/
( m' a! n6 n6 ^CPV Lab2 l' O1 H3 V% V" k0 P
http://cpvlab.com/
5 A0 O' V# \ [% gCPVLab Help Videos
' F6 h' c' z. z2 R& l& jhttp://ppvlab.com/oweiw/oiurw/vdm.htm
: O Z0 y% e; s- K+ F, I: ~As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' T3 @* l; T8 M; u% n7 V3 E! D4 H
industry standard.5 w9 d3 K. \$ L# g( ?4 p7 p2 l- l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. p" t7 f. y( P0 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( ~" A1 X8 P' B5 d# i
good support if you have problems with your installation.6 M8 }! `& s1 Y. C4 }) A
Tracking 202% N5 o9 S' R0 k! e/ f0 X
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, v$ Q3 W2 V( w* b- h/ a
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' A& a( l* p) X) S$ ~7 ? Rarea.
! w+ @3 X% z# ~. DIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! `2 [0 @9 S! j4 fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# A* i8 O$ A. D" Q% b
interface, and their hosting.
- N: Q, t/ C$ F: uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
; u2 M: \* R1 O5 K( b6 ~3 aand targets which you are bidding on. Leaving this up to chance in order to save money could: C1 t% J* m* q! V; ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 u2 h9 E/ n3 s3 L) ?were using.
! j: u) n% K( J% h: D3 E$ b- {+ T! K9 TChoose An Offer
1 Q) U$ a% M2 _; }Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& A2 l' S: ]$ r. _( O' `5 LLesson on Offer Selection- Z3 m+ L- c( I- y" K1 y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! I: Y" p: @ ?+ g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) [8 I! m0 O+ |% c/ n$ ?8 g% Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) z( K# j$ s. b- ?8 L0 V8 l$ g, h' u" tLeadImpact as the traffic source.* M& }4 ]7 j4 \: s: Q2 I- e
Now the best way to learn how to put all of this together is to just get started. For some variation in% ^8 F! Q) w1 \1 h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: i& j6 [' s- B E, Z+ `
campaign.) S0 n o+ y* A8 N6 J5 ~* `7 E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! i3 f3 }% Q$ [0 S$ r! \3 v! b- c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; s) W( }( x1 P& dthat all traffic is accepted.
, V& B3 D! z, B* L. P: }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ B& F" z$ ]2 e$ t: |
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" B* |5 z4 ~4 P8 \get creatives like banners or images specifically for the offer.
0 j' s }$ `) q, f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! |8 X% _ s+ I* D3 JBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% \+ w0 g: s' P' q3 ntrack my keywords. Without doing this, it isn't possible to see what's converting.
. t% M6 ?, i2 }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ S$ o$ j! D) S: j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 q% K7 s1 ~ x) H9 _- R- N0 J6 n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- {6 ^* U" Q- K Q R" Fbottom of the page:
8 b# n9 W# n b9 k. INext, I have to cut and paste this pixel into my offer at Ads4Dough.5 n4 H: G3 T! }/ ]1 b0 A$ C# y
Click on the offer → pixels → Add a new pixel and this comes up:
, o0 b: b$ p. i' AMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 |/ _! K* l5 w4 c: Mfrom your software into the box that says 'Enter URL of image to load'.& O$ q$ h, \; A( }
Once you do this, it should look like this:
% u, v( m4 L* N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. E4 r5 G# x9 k1 F8 o7 h" v. TClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ _, w; q; T. QNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; Y2 o) ?" [5 M( G+ q) ]4 T5 SProsper or CPVLab." h) ?6 m5 `' Q, w
T7 x. \' C2 T0 p3 Q, |8 Y- U |
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