|
|
PPV GUIDE [PPV新手入门][28页]4 b$ f& O: M# L& m8 W. V- y
详细的请下载电子书！
( u. k" A( V* z7 P7 ` f, A) a0 P" w, `
& {- B3 u S2 t0 J* E8 B n
& [( q! O+ b+ y uNewbie Guide
4 I$ g5 R8 t$ N+ APPVPlaybook.com
n' J: o5 n) U/ S! t0 mTracy Shaffer
5 t! k4 j+ P+ C6 ZDavid Ford
* Q% `& T% O$ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- @- J/ h' i$ `, `- I0 u
Getting Your Mind Right to Start Affiliate Marketing' y- @/ s& B Y$ M& N
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* N9 _7 ^) ~: `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
T- }5 a: q, J- ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 k- u0 l! O! E) bwith any success, these claims are laughable and far from the truth.. {' X, `/ { l; C' \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 L p: A# j2 P3 r) ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and
/ f; T1 I$ d: i7 T8 |- V& Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low% B/ w+ j- c a! f7 J9 y
overhead.* A# e: E: g, l; q: `' K
The winners in this business are the ones with persistence when nothing works, who know there's' b( d5 R2 L0 w" f; v0 s, v
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) S" M5 q4 ~% V3 ?4 z. P8 F6 `. l# uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can; u$ u3 \5 |; B. } k" c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( l* C- h) _- f$ U+ eMost of these things happen suddenly and without warning, and they all contribute to the amazing
# ?) D/ [' N6 x c4 T- p1 ]learning experience available to anyone with a few hundred bucks and the ability to open an# |0 w, I' c) F6 o
advertising account.
! a1 `1 J% N9 O% GYour competitors are willing to work at this around the clock. This isn't a push button, instant business# b) |: M! Q o" ]& Z ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# g& c5 d& W7 Y: n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 |% S8 X3 F1 o- }# |& gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 V/ U# x/ v' u$ ^5 j0 U- _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# C4 J' {6 b4 T+ c) x/ Z6 R; Mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get6 N1 ~: \# E7 v" n
started building.
- i& V. Z6 i$ r! XThings you need to get started:
' q- R, J9 j+ t' N0 o4 O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ M: O3 y% E% ?/ }( H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! Y% n) g$ P/ C( q+ J- E {2 Y8 s) W3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: W9 k; k: L6 x9 P, c4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 Y+ _" r( D% x1 A3 iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 {& r& L2 V8 ^4 s V; pwith PPV.! }% r7 A8 W( q
Basic Getting Started Definitions1 b% I; y/ \' `7 G2 J3 F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: r; A6 ?) ^5 e
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 n9 l1 X1 c4 @' E0 I! P; d! R( _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 \% v5 q. t, v$ Z7 ]" ?
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).- v% g- c7 H' Y: O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 i# m9 B* |$ j; L7 ~receives a commission on that product. An example would be the Amazon.com Associates program, _- A9 W( p' R
Comission Junction or Clickbank.
8 P8 s0 s- I5 g( q! FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: u2 E4 R J* Uan action like filling out a form, submitting their email address, signing up for a service or sometimes
; e- E$ n3 C3 O0 Qbuying a product. An example would be Ads4Dough or Neverblue." |6 Q' Y, n7 {7 V
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! l! B# G2 n$ u: J/ T" vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; J; ` B3 v5 k( A' O0 m
related to an affiliate's account at the network. Having a good relationship with your affiliate manager4 \; ^; S, x+ G1 Q# V; q0 A3 e
right from the start can really help you.
" F4 G/ ^/ {& E- mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* ]7 B5 R! v. D; W8 S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# J; `0 W {" }' I0 _) |" s
view, starting anywhere from .01 or .015.* J) E% t& O/ l3 N' o' S7 h# w
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: Q% g- R/ a3 U) P" r+ {5 [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; A. D; O- S7 J: x# DMediaTraffic, and AdOn Network.
( K' C( }6 a0 g5 m5 CDon't popups get blocked by pop blocker software?' [! M( b- N: \' ?: {4 b3 [. U
No. Popups are served in a new browser window as if the visitor had opened the new window
0 Y/ w" U. q. b I# Lthemselves.
7 D0 w0 i" y# [How many popups get served to the visitor?
8 O4 c4 d3 i" P7 i* F* fThe number of popups served varies depending on the PPV network. Some pop more frequently
/ W8 ~4 M6 E9 _& g$ S3 f9 W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 y* K3 A$ Z( g0 Y
serving this kind of advertising, so they have to toe the line between keeping their software
# E6 Y1 V+ [$ Rdownloaded and still making a profit.
2 s4 l1 M7 U0 X" u# o5 h# UIsn't this type of software bad? Why would anyone keep it on their computer?; U) F* h2 s) I' g, `
No, this type of software doesn't harm the user's computer.3 P: t; ?/ F% s; W/ n( i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 I/ N) _# |7 |" N+ b( X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ h e3 C/ O$ ~; ?that they can continue to have access to the incentive.
+ ?1 L* h" u: M4 q% R4 w, ?. ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- F+ L v# B& W2 W# D' E
How to Get Accepted into a CPA Network
[+ U8 l7 p$ ^ f* r5 D8 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" }/ k. x% R( C! @to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 I) ]! r) p4 r1 Udifferent networks.
/ V: U! h9 I! }. r, s& P$ Z" uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 R0 G) H8 v( L: F8 ^application and be as specific as possible about your promotion methods. Usually some time after+ X! [# C. t) W- E: T+ q
receiving your application, the company will call to interview you. The phone interview is a critical
) o/ \3 W8 F3 o' Y4 O5 tpart of the application process, and most networks will deny your application outright if they can't get: m0 r" [ X+ h7 \- D2 A
you on the phone.
9 T3 @, D: ?9 m3 fOften, the person who does your phone interview will actually become your affiliate manager after" A+ R5 M+ k$ `4 o" V' c" J/ b
you get accepted, so it's a good time to put your best food forward.$ W% ^- \0 G# P+ t x' i+ _. i
You might not relish at the idea of someone grilling you about your internet marketing methods over
- ~+ T4 P5 E0 V3 b tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 u: u5 `' f( W4 ] A# zWhat methods do you use to market offers?
. T6 G0 Z$ }) [ Z+ i0 ZDo you already have a website you will be using?' Q& h4 A* c |. ~* H T
How much is your advertising budget?
% Z5 P" }( m9 u8 fWhat other networks are you a member of?5 s- o" Y* X; ~/ a/ | i
Who are your affiliate managers at these networks?
: G) d5 i- a+ Z. v+ L8 L# {Do you use social media (Facebook, twitter, etc.) to market offers?
& Q# C! I. g% H0 ]: I& }How much traffic can you drive?
* j' ~& k# C2 |% yDo you have a personal recommendation from anyone who is already a member?3 g% Y" v) ?9 y0 T1 l6 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ b! {* v' m3 K2 i% Napplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 \1 L T3 \" j# t4 ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
- |: |% C) {+ r/ |3 ^& z# Rfor the network can be helpful.0 \2 [0 k' j, c$ g( g5 K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) \# p* {+ k: ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 m$ W6 M9 t. [9 t" w# powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: p& h o, U$ l; {' C* T$ xpeople can open a lot of doors as far as networks are concerned.
: S4 U+ [7 O9 z4 G, c* \After You Join a CPA Network
& b$ Y, @8 o( B: X2 s. e0 MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ `' R0 K" J4 M4 K' A) S
and make an attempt to get to know them a little bit.
) p: o7 M( V. M. _% M3 {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 I- ^0 J/ N, o/ ~# l* Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 ?; L2 {5 D! c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
V1 b+ b2 Y5 G. tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 A/ P1 S' u+ F' fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 g7 ?& I5 @$ q! a A3 Hemail.2 _/ |) y8 ]3 l$ i0 u) Q/ C, u* ]
For more helpful info about dealing with affiliate managers, check out:
5 T k6 s2 g7 X3 a$ j' f0 ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 t) R5 t6 e# S) \& ^* fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
. O* s. g2 {/ ]; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# ]2 k0 U5 Z3 J+ ~
Set Up Web Hosting9 C7 @7 X# ~& t& ^; r4 v7 R4 `9 J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 h+ T* R: @7 `/ O! \( K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: I5 D/ b5 r/ B& A5 |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ `- ]5 @5 D7 j: Q9 A% fwhoever else is on the same server as you.( c/ i7 ^) ]! {* K3 X, f9 i* [
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 y8 W- h& l/ n3 K9 c. lenough that the visitor can't close the window before your pop up is even shown. You have about 36 T" }( O4 K1 w! m0 U( i Y0 {8 ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 T, r2 D6 q4 K% g: N( E; l2 `% U
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 t, ~8 @# w# }: I
house full of roommates (hosting customers).
, A2 C+ B1 }' N: E; |: OIn shared hosting, this is like having roommates where everyone has no specific designated area inside. a, J9 ]4 H5 y/ J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 b/ F1 [ m ]' v5 _
fit.
) d2 Q; @0 P$ [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" |8 q* @, n! `# Uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! D+ K# s5 H0 d* Itheir food. Everyone else's food in the house has less space to take advantage of.
' J# Y0 ]0 I W) v B; m3 wIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
( }, I! C7 |. A. }8 r5 hany type of hosting this is a bad thing, and especially while running PPV traffic. |1 F( x6 d3 J, r- [6 c
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" }8 R" G3 S( R& ?1 |/ Q+ iinside the fridge to put their food, and other roommates can't come into that space. The server is
/ Q9 _. E- f' ^! }: a ]) B% Qpartitioned, so that each customer can only use a specific amount of resources at any given time.
) i1 Q# o# p! |% _0 F5 R% N& UA dedicated server would be like having the whole fridge to yourself. All of the server's resources$ z8 _& O' V: [+ l0 Y% q/ O A! R
belong to you and no one else can use up those resources. This makes it possible to serve much more" X# t5 q- ?. Q2 b6 p
traffic, faster.
8 K& ?1 |& ^& o2 x# l- hAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, ?: c5 I0 F1 p+ y! T" }& |. u4 HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is! `, W3 p3 e. |
here:
" U1 v t* n# R& Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. c9 v' h* l8 f( x5 O: `VPS&highlight=hosting
% q! C, A3 m) o/ ]6 w/ V HDedicated-Hosting-vs Shared-Hosting: s9 F! }; P2 l8 E" T$ }. G' }9 Y y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 C8 x" [" n3 o. T8 s4 }
Hosting...Your-thoughts
: J) S X& x& v9 G* k X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* q" a7 z9 d# h6 n. zHosting Providers for PPV4 g) y5 U4 s& q: N0 i6 d/ J3 Y
Beyond Hosting
2 s/ l2 X% ?7 Y; K# G1 zhttp://beyondhosting.net/
1 v) d" z/ x" o+ Q* z; AWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 w0 s! \1 t3 i0 b4 \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, c* W& _: f- `1 g& T% edirect linking with PPV. Also, these guys provide great support.
# @5 s% ~2 a) a8 {$ j) o( e. k/ iProsper202 Optimized Hosting# n- m3 @% W* n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 o" h! Z# a& ]- MCPVLab Optimized Hosting8 V3 W2 T; s2 U @
http://beyondhosting.net/CPVLab-Hosting/) ~- P; R5 x+ B+ }1 a# |: ^
Domain Names for PPV
0 [9 j2 N9 s8 [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' K2 h* W) c, X# @where you're going to host your tracking software and your landing pages if you decide to make them.: G+ y6 R9 Z3 s3 z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 L3 Q( p5 ^# @" }bland one is fine to start with, to host both your landing pages and tracking software. The .com,, L& ]9 o) C4 q0 L( S' D( J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" w7 _& H$ O: z$ K( s% O7 Rterm or build a whole website. P1 T' _$ [$ n; H# e2 V1 z4 L' O- S
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 S% E( Y. X# C2 v% R: q
tracking software on your domain. This is really important, because it is necessary to track your7 A [: M" ~$ e+ i5 q7 q8 F
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ |7 p( n0 Q- [. v+ P' c4 Vtracking, it is impossible to know what is working and what isn't.
- u7 @) r/ {6 bTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 o) U3 w& N& Q; S c/ k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' N) M* Z9 e( x7 d; e: R. k( i0 Q
Prosper2024 f( I0 Z$ u. t$ O2 K: T
http://prosper.tracking202.com/apps/- a' \; p3 f0 _& d7 s; z( E
CPV Lab/ q1 o2 a& h' [! D. j
http://cpvlab.com// y: Q2 ?+ Y3 W
CPVLab Help Videos
9 r2 |; a6 N- O8 {' e* n6 [. uhttp://ppvlab.com/oweiw/oiurw/vdm.htm
; ^# v5 ]5 g) i: K# @/ nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 Q8 N# G( o" p7 Vindustry standard.
- h5 A8 e7 M* U1 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 y7 N4 {9 x& {$ B9 RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 S+ H' d3 w" q( i2 u! ]% U$ Vgood support if you have problems with your installation.
# Q2 B0 L- e; s7 ]# I0 ?4 Y! R+ \Tracking 202- P# H+ J; c1 x- ]% j
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ }! Z' o) F; e# H1 A7 n6 W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 e& o2 J% g* U6 H7 t: larea.
# N1 X B% n0 N$ c/ v5 GIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ o5 s. Y5 e' h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 A$ [. \$ @; |interface, and their hosting.$ m. x u4 g5 ]0 o J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! [8 W1 }1 D* x _; A
and targets which you are bidding on. Leaving this up to chance in order to save money could* `0 T; t2 T+ r# c7 X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 d* ~1 o1 d. Q4 x( W/ W kwere using.
1 @) I' F* O' G: t2 x. R; XChoose An Offer
# ~$ @* [, [/ _5 S" GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 w) {4 O5 {; sLesson on Offer Selection1 J4 h5 \& |4 J9 c5 Y1 C. j: e E
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 V9 k9 F' B, {3 D# {2 _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. Q5 N4 j* Q ^) j, J/ [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ ~8 g* M; D5 Q2 n$ tLeadImpact as the traffic source.' y4 @! U; X9 n6 y/ c
Now the best way to learn how to put all of this together is to just get started. For some variation in
7 S9 a, [$ ~5 s$ H! J3 mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: I* T* F. n7 `+ scampaign.
9 A( m$ Q$ z9 V' s$ {' }When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" h1 K% H) S Z, c& D: i' M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% s! p- n8 K) Y. r, `8 S/ O& D, u
that all traffic is accepted.
" y+ K+ B+ G& S0 [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. D4 M5 j( ^( u
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" y: e |; A! C! F' a* gget creatives like banners or images specifically for the offer.
1 E; O- ?5 N$ P. w _7 i$ |( a5 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: o8 X$ x1 n+ B" n/ d* T
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) ?2 n2 B1 n: x1 M, l- ]( v
track my keywords. Without doing this, it isn't possible to see what's converting.
% [! n+ d m" q) \ H7 CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 m0 ]% ]4 H- c2 `* U/ X5 n; q: S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 y9 ?9 N6 u) d$ `- H+ B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 J$ s: N, c& b' s$ Y3 w6 i$ Kbottom of the page:7 ]- x3 R9 d$ r
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ }+ t, ~, `' G9 V& l/ _+ V$ L; JClick on the offer → pixels → Add a new pixel and this comes up:
- x J" e1 D: N7 N4 o+ J* H( {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ f0 i/ L# c4 L7 Y# m
from your software into the box that says 'Enter URL of image to load'.
$ X0 Q" @6 F. V( dOnce you do this, it should look like this:3 y% x8 u7 y& ]& @- D" q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" l! A5 j2 o7 @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! m1 o! U% C4 k- z- L
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) d2 B) \: J& d' I- a1 x1 wProsper or CPVLab.0 t( c2 w1 V! ?0 {' Z, M+ z
4 v2 b2 P( t$ b0 ~ |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
