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PPV GUIDE [PPV新手入门][28页]
9 ~3 d* S e$ S详细的请下载电子书！
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3 k/ z( _2 k) w1 \, A
, J! y9 k/ d" V( h; G$ ?Newbie Guide/ L# ~" x; w' Z# u6 r9 ^7 y
PPVPlaybook.com% O0 \2 r8 k- l! n8 K2 Y) G
Tracy Shaffer
2 }! n; R( B: T/ ^$ x# CDavid Ford1 x% R& f4 J5 \, Z$ |5 p9 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! T( T3 |" K5 |! U% s
Getting Your Mind Right to Start Affiliate Marketing) @+ u3 [& B6 h; L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' T7 ?' l/ j% p% ` g) |- ~ T0 W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! Z! X( [/ V3 N( [9 l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' v4 x& A" M5 \ x6 d* m( |- Lwith any success, these claims are laughable and far from the truth.
" R1 l7 ?% ~% r& B1 O0 Q: D2 p* TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ |( p4 i! k2 I+ J8 y4 {flow management. The main benefits are the low barrier to entry compared to other businesses, and; E9 X) Z* Q9 d) i3 z4 {
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 R! }5 y8 O" e7 O! t; ]
overhead.2 G9 i, B9 u2 P& a: `7 |
The winners in this business are the ones with persistence when nothing works, who know there's- ?+ ^- I6 D5 d, D9 @9 e2 V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 C( |* d: G: b$ U4 n b8 l! o5 o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: h4 `6 y3 L0 q' R7 H3 m4 ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 L8 h8 n" a0 i- c" s3 m& T4 j. q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& j4 w1 y2 R) \: a6 Z* \learning experience available to anyone with a few hundred bucks and the ability to open an
( ~( m/ `# o. iadvertising account./ V# u0 W: J" a% e, \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. [0 b3 j! x# m1 F1 S% v- Kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( Q: ?+ Y0 w& umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 F' y( W: Y" F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' z6 A$ @! h5 O, K1 ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ {5 B0 U' i' B% }4 J! W3 K$ a, p+ k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get% Q; l6 d( H! ]
started building.
+ @& g6 ?$ \1 H( c! xThings you need to get started:
& s+ G' C8 U. q8 W0 _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 h) F: k% L( {0 @* J, R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 q2 v# A& [7 H# }" I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ L) P8 Z2 q* c( `& u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 ^1 Y7 l! S8 J$ \* KThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 w% m$ D9 w% awith PPV.
+ Z6 }) T% l/ d0 b# y7 M: PBasic Getting Started Definitions
$ j+ j H$ x+ j; U1 d7 iAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 G6 [' M- C! Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 Z; X; w& a }, _. g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 k8 C7 ~2 z* G, ^types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 r4 _0 X# s2 g |; @% @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! g2 d" r2 {7 J6 L, H0 W
receives a commission on that product. An example would be the Amazon.com Associates program,
; v( t0 S% \0 {3 }6 T9 SComission Junction or Clickbank.: Q9 n6 k; _+ f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, |% ^3 S5 ~. }; V' H
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& ~) g C* f: c& N4 W$ d- c: Wbuying a product. An example would be Ads4Dough or Neverblue.
! G% U c7 o, t/ ]) [3 nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, n8 w4 }' u& w2 Y5 Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: ?2 w! e0 I8 b; |9 t) N0 @related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 ~) f+ \! ~' O) P" D1 k& Lright from the start can really help you.+ h2 `+ M, R4 ~+ R
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 a, r' X( B* d$ _/ }, X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 [, U$ ?/ V; p0 N/ z& mview, starting anywhere from .01 or .015.
) o. B( V4 @4 W; f% S2 DIn order to use this type of internet traffic, the affiliate can sign up with a number of different
- N- Y ?9 L# p( X& v) j6 a3 c, xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 g" h$ }$ `! g
MediaTraffic, and AdOn Network.
7 B9 d( r) F! j" b: l; A- q( pDon't popups get blocked by pop blocker software?# C3 f. B( l1 ], O4 |
No. Popups are served in a new browser window as if the visitor had opened the new window
, k0 H3 J# V5 Bthemselves.
/ N- O. Q4 ?0 `) |% s; h# kHow many popups get served to the visitor?) m, x* l2 I/ A$ b$ \7 c
The number of popups served varies depending on the PPV network. Some pop more frequently( S2 n3 C' Z4 m8 K- v) T$ s
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 E& {. f* I2 C f; ~7 x5 b: a
serving this kind of advertising, so they have to toe the line between keeping their software
, ~. b) z5 m# I+ F: Ydownloaded and still making a profit.% U# i6 t% p$ j4 T% u& Y1 r
Isn't this type of software bad? Why would anyone keep it on their computer? }" p' H3 o. |- J% s6 H
No, this type of software doesn't harm the user's computer.+ x# _( g" C' }9 I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* \. U7 }- B. A8 s, G D
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, i) T' D+ \" j) A" [. @2 o) ethat they can continue to have access to the incentive.! w, Y+ G! u, \. F' ^( R) W$ [- {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ {7 x* W/ ^3 IHow to Get Accepted into a CPA Network* B& E) H7 ?$ d N7 n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 m7 ~- d6 O2 z
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 ~) l; b1 {) t& p q4 cdifferent networks.
6 Y# Y; ?8 }( o G# K8 q- ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ c' k4 n7 w4 {
application and be as specific as possible about your promotion methods. Usually some time after
4 O# ~, x5 x- x# z0 ^( p7 I8 greceiving your application, the company will call to interview you. The phone interview is a critical9 H" g2 G/ ~, T+ S6 Z
part of the application process, and most networks will deny your application outright if they can't get
1 V( Q2 X4 G! eyou on the phone.. J" n5 n7 P p
Often, the person who does your phone interview will actually become your affiliate manager after, ^9 }2 O6 j: r% k! f' N3 I
you get accepted, so it's a good time to put your best food forward.
1 X1 k) ~+ m6 ?. CYou might not relish at the idea of someone grilling you about your internet marketing methods over
2 `. p- Y& j& {# ]the phone, but trust me, this part is critical. Have answers in mind for the questions:
Z: d6 f5 B4 e; r" pWhat methods do you use to market offers?
0 t9 P: L; D# }, Q1 S# }6 z' }Do you already have a website you will be using?
/ P9 n+ H. D8 \8 l" @8 h: X/ _How much is your advertising budget?
. x# m, N/ ?* r7 mWhat other networks are you a member of?
8 d4 B b: M0 m. Q2 wWho are your affiliate managers at these networks?7 v2 }; C1 X) U
Do you use social media (Facebook, twitter, etc.) to market offers?
% K% p3 w2 A8 ]+ Y9 Q/ UHow much traffic can you drive?
6 J4 m( W6 \% R1 n; o, j. A9 p& e& TDo you have a personal recommendation from anyone who is already a member?0 U5 X6 [2 E% X$ H
Once you provide satisfactory answers to these questions, the network will approve or deny your( a# q5 P2 \& c$ x8 J! o
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 z- {6 `# E/ p, X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 i) Q: b4 J' n% ]3 Y
for the network can be helpful.; ~8 {/ _) k2 U1 {* _7 ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% d+ D. m0 X# |( j* CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 \; V- B( }8 }( Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 W" R4 K8 S# @& P( C9 s' f
people can open a lot of doors as far as networks are concerned.- I1 @+ J- K5 |* o
After You Join a CPA Network
2 h6 U2 q5 d9 h" ~ ]3 q- TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( S6 y/ B5 Q' W: c2 _" o* `and make an attempt to get to know them a little bit.
$ @3 P( b6 W$ |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& [7 Z( v6 |0 G7 [9 Hweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 v0 _- z2 X( K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 m8 p: d" X3 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' U4 \8 O/ x% j! S/ ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. H o# e5 W' V8 W) qemail.6 t% y: D [ L2 _$ f- V4 I
For more helpful info about dealing with affiliate managers, check out:' e7 G) o" X: v# h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" |$ R( f( B9 o# Z3 E8 I4 `http://www.mrgreen.am/affiliate- ... iate-managers-want/
" X+ i1 v* ?/ T, b7 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 N& |7 j. l' O& C0 R. |0 U$ i
Set Up Web Hosting$ R1 {; h6 h4 {+ y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. X" b) v% c6 _6 d
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 I" Q# j/ b$ A6 n7 U" fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with W: x+ |3 ^5 G/ _- @
whoever else is on the same server as you.' O6 I: C1 ~8 i4 o3 ?( m- I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. `) v/ w% Y$ a1 l; k& ]2 Z7 [enough that the visitor can't close the window before your pop up is even shown. You have about 3, B) o6 H ~: R* X: b% U
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ v( x5 O3 W% V2 j- x2 E
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 t% }; H' ]* ?9 @; D7 C1 Ehouse full of roommates (hosting customers).4 |! ?0 W+ m& m6 _/ @4 R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" v# z1 q: W& Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ {4 x7 K z0 P* a; K. H1 i8 s S
fit.- @$ s$ ^ _3 ?% |7 w) V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ `: i. X' }( {" `7 `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 @4 g9 y8 m/ A, ]5 Z$ T5 y% c6 P3 K
their food. Everyone else's food in the house has less space to take advantage of.
; f5 t8 A$ n: BIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
- Q- \$ z3 r/ @& ~any type of hosting this is a bad thing, and especially while running PPV traffic.
7 S0 _: c9 m9 O$ Q' j) VIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ l q9 I/ Q8 }inside the fridge to put their food, and other roommates can't come into that space. The server is0 ?: p( g0 L! f5 m3 O
partitioned, so that each customer can only use a specific amount of resources at any given time.
) ]9 Q# T0 [3 q: {8 S0 m8 N* }A dedicated server would be like having the whole fridge to yourself. All of the server's resources
% @$ V; E( ~- s3 t. Tbelong to you and no one else can use up those resources. This makes it possible to serve much more
4 K. @* c7 M' R& |traffic, faster. R+ q3 s! N8 ^- N. @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
?# D. m8 W: W2 J, r4 G( nAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: H" k/ X" ^: h" W7 F/ X: ihere:
- M. p' r2 l- B# y$ Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 x5 o# q4 a+ n& _2 n) `/ r# \
VPS&highlight=hosting
' Y. j5 i& u% u2 nDedicated-Hosting-vs Shared-Hosting9 a8 g% Q2 w6 R2 R! r
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- ^( D0 L3 p6 A& W# UHosting...Your-thoughts' d4 `; {0 V% j) g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 D$ M3 x2 l- \# X
Hosting Providers for PPV% g% J8 m6 a9 C8 t
Beyond Hosting
' p0 |( O: G' o) g' Jhttp://beyondhosting.net/; Y2 R( e& \/ q" |) |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. C9 }% q( _" z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& J6 ?( `- y. v9 N z2 [
direct linking with PPV. Also, these guys provide great support.
8 x/ J2 D3 ^3 l' I2 jProsper202 Optimized Hosting! ?0 U0 i2 H" [ b# ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 E! @- D! o3 H' h$ ^( g5 eCPVLab Optimized Hosting
8 v" B- m6 \3 Y& k$ lhttp://beyondhosting.net/CPVLab-Hosting/
9 D D7 A8 O0 R8 n5 @Domain Names for PPV
6 z3 {5 @- y5 c4 A5 l; W8 k% uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 E' M: d+ y, N( |) }! q3 Bwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 F/ r; u }- p% z$ HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
R1 C3 i4 f# i: b, h" `* \ Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,; G0 f. k4 w# `' R) b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 n/ g( Q( Z' u kterm or build a whole website.
, Q/ d9 v) X; Q* B; y$ B% yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 ]. }( y( F1 `' P- X8 itracking software on your domain. This is really important, because it is necessary to track your4 O j! B" U: \8 e$ h! D
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ d; D ]. y, h5 e7 p+ ktracking, it is impossible to know what is working and what isn't.+ Y4 C& x* e+ N! U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' V& X- F! N" D
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 }2 U- ]! U; h% |
Prosper202* B7 E2 P9 s% @1 @/ z; u ]
http://prosper.tracking202.com/apps/
. b" r7 c/ I! P. i0 ]2 n" m! [CPV Lab
1 |7 }8 H# W# ?6 R4 nhttp://cpvlab.com/& j- T- e8 i: F5 c% H
CPVLab Help Videos
% l5 j6 w% l0 \' ]8 }# |http://ppvlab.com/oweiw/oiurw/vdm.htm
, A* G) D- e0 Y, i5 WAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 L8 h, B" `5 c, _: u8 j
industry standard.
3 J! D- H, ]% ?5 I& V6 _( B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) M- |, R3 _6 O( z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! K" E/ n& Z/ v1 f
good support if you have problems with your installation.
' J( p& D: }3 P/ fTracking 2023 A9 } F; u& d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 S5 x; A! k! e1 z# w$ \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 y T4 m% P6 e ~: iarea.4 O! L2 e; D$ \
If you choose this option, keep in mind that your tracking software, one of the most important parts of; B' {* G: u! p7 c' S
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' ]6 d3 c4 K! Y$ Y1 f: ~' i A5 c
interface, and their hosting.4 W" ^! K2 s+ ~* O0 K+ g& i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( f3 L0 ^* `: T% [5 Z, Kand targets which you are bidding on. Leaving this up to chance in order to save money could/ W$ r( S4 M6 ~# M, ?) n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; u( g c3 C' D& y6 h
were using.. c, i' _" V( j3 z1 p$ @
Choose An Offer
9 j1 ?6 M$ M1 k* B* s1 h; W. CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ _; i6 c0 ^5 a2 a& @Lesson on Offer Selection
- D! W* g1 J* [3 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 y* Q8 ]: E2 U( O7 N/ d$ LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# C( b8 d% b- @3 n; E" FTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- o4 z. H0 d. Z# L
LeadImpact as the traffic source.
4 q4 o% w1 F& c1 ?' b6 C" I% TNow the best way to learn how to put all of this together is to just get started. For some variation in
s* q* m* I) y( ]) a9 i- @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* z$ M6 M; _5 E, C$ F$ G/ N [7 l% L+ C
campaign.
! x" @) W7 @$ y- s/ g# I' w8 TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* O/ i* {, x `2 i% I; g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ y) t6 u9 J, h! [4 Q
that all traffic is accepted.9 Q0 _6 i0 _; J3 u7 S: b( J0 y. V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- f' E0 H+ E7 e# P6 P* l- UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 w* y& }& v* H& o: _* X
get creatives like banners or images specifically for the offer.
3 g2 r6 B! h( U+ f4 Q% u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& E+ N4 g Y' v7 i1 T
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* @ Y! B1 V: ]' \6 q% x+ ?* Ptrack my keywords. Without doing this, it isn't possible to see what's converting.) @4 {) k" p7 S4 |/ v+ ~& U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 `- |- V' Y6 M* k) \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 }& x1 { }" @8 UIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ f& \- R5 f7 d/ x2 r4 z1 _ W4 wbottom of the page:1 t$ [. g9 X9 {* x" A! Y, w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ r/ q' }# k. z9 k9 L+ B
Click on the offer → pixels → Add a new pixel and this comes up:! H. f& t3 |% ~7 U3 k0 ?/ F6 V ?9 v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" y. V$ ?1 _9 B9 Y9 j2 ifrom your software into the box that says 'Enter URL of image to load'.2 H1 p/ j6 F: Z9 N1 B
Once you do this, it should look like this:' ^7 l! h5 z; c0 ^+ b4 F$ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 x' _/ w( J. V& f, LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 e* L9 g+ N* w4 H0 q! h% INow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ Y( L$ W7 {3 y- ?' HProsper or CPVLab.- [; @) s2 F! H3 ?
) J t' U4 X. h/ N |
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