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PPV GUIDE [PPV新手入门][28页]
; P6 n; g4 M4 p0 U* p+ B9 }2 d详细的请下载电子书！
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; D! f' @( ]# W$ Z
% g( S' ~% z. [$ o9 p! C qNewbie Guide2 A4 n% T: B7 a5 G* [5 e) O$ X
PPVPlaybook.com
. ?" D" {, W2 UTracy Shaffer& b, b! @0 m( W( j( v
David Ford
* t3 g& H# v2 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! ~2 ~2 x: [' u4 I) _Getting Your Mind Right to Start Affiliate Marketing* W% \9 n9 C' y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( a3 q; p' P$ b& _- D+ g6 t: Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ |$ A9 z1 b0 |; f" W- _0 @& v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 N. T( C, B( L: M/ H( @
with any success, these claims are laughable and far from the truth.
! [* \; |- h4 J% g& _) YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! Z; D- L: M7 t# D
flow management. The main benefits are the low barrier to entry compared to other businesses, and
+ U; ~ @: L4 i( o3 w1 T: }the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ c2 ~/ R3 m$ S8 [7 l) R) h2 L9 Zoverhead.
$ f! [ S Q! A' ~' wThe winners in this business are the ones with persistence when nothing works, who know there's! i- b! v3 y' N+ s% b9 U; z. Y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 e* [0 J7 n- K$ d' gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. c* g! x2 ]( Z6 v: P0 O( L5 Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ O/ v- S8 |) k. J0 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing J0 a: s! \3 a' p7 r0 d( L
learning experience available to anyone with a few hundred bucks and the ability to open an" m: c; w' W2 \+ h; G! ?! W: {
advertising account.
# I2 m+ |8 L/ k8 B& L1 _; x. `Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ n$ i2 f i2 K5 Y, Kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! Y- S' m! q+ N! B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 b' s4 G0 k8 V. R$ x/ ^* w Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* H! E+ P- ]. w9 _8 j. k4 }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ k S' r3 |" V) V. hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! T5 J% F' _2 d" j4 z( w+ B1 _' ^7 pstarted building.
" ]/ m* m0 c: A# N/ rThings you need to get started:
7 u6 N" p3 `, M; m& @+ Q6 J1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 U! _6 w7 m$ ^7 X
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 X0 o) l& [3 @9 w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. B6 c8 }' y5 ]9 O: i7 L- a1 }: T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 W( }4 i4 R4 l+ f
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ v+ \5 q$ s( `! n
with PPV.% l3 X0 U3 ~& ?! ~( [. J
Basic Getting Started Definitions
( a' Y4 r1 | N5 |' T2 d! E4 nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) g3 k, i# B; g7 ?0 T7 l j- {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ j: v6 U8 j* S! h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- {3 F8 X0 R5 atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ C6 V: T: X- z5 ?5 O6 X C1 ACost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 y2 j, E! `7 E( }% w$ n" n% k/ W# u( f
receives a commission on that product. An example would be the Amazon.com Associates program,
: Q! C) U m2 t, m8 a) i. MComission Junction or Clickbank.( e3 B3 s* M. ]8 g6 t
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; K( S& g b2 ?# X o" Oan action like filling out a form, submitting their email address, signing up for a service or sometimes; _9 ^1 f z2 R" c5 V: M! ?
buying a product. An example would be Ads4Dough or Neverblue.( k+ n5 Q6 N0 m4 B% S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, ]! }) U; z T- ?4 D+ A( `! Raccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 a4 K% \7 r, K+ B& H4 S
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
U% [: d9 [9 P1 ]right from the start can really help you.! u, {* D1 e/ W" `+ D0 N) W
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( k7 Q! L& l( Cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 v6 M" `9 c) y1 o& i& H( Yview, starting anywhere from .01 or .015.6 R# H: y T! ?0 c; n( _8 `* C
In order to use this type of internet traffic, the affiliate can sign up with a number of different
. r/ x1 Q. R3 Z: [ ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" v) Q; m' w$ v7 wMediaTraffic, and AdOn Network.3 w' ?0 ] p0 K' j, x
Don't popups get blocked by pop blocker software?5 f5 q J: B5 u) c, d( R
No. Popups are served in a new browser window as if the visitor had opened the new window
4 H5 f( W7 f& _ _* Xthemselves.
* T. ^; i. |6 y: }How many popups get served to the visitor?
7 R$ G( u% s2 eThe number of popups served varies depending on the PPV network. Some pop more frequently2 L) [0 `) A# I2 C5 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' T! ^& M, U# q- v6 J
serving this kind of advertising, so they have to toe the line between keeping their software
: K, U+ w) r/ Ldownloaded and still making a profit.
3 V0 K/ [9 d4 V$ c; bIsn't this type of software bad? Why would anyone keep it on their computer?
0 l0 M, P m4 Z# J2 K5 G, \No, this type of software doesn't harm the user's computer.
{2 c0 x3 n6 L; K3 sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 u4 A. q0 o" w p5 X% gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% p- w6 u/ C7 t7 Nthat they can continue to have access to the incentive.. S7 e' q+ X w4 ^ Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% ?" G6 e# X. d* u# E$ w# x W; \% I
How to Get Accepted into a CPA Network
# F: w8 \' D; T- e* ?! _In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" A) l; p2 @: n% c9 a3 O8 n3 ~to start looking for networks is Offervault which lists offers and lets you compare payouts across0 }1 v `/ p- g1 h; J7 C- `
different networks.
: s/ }) g' g. Q- `( O qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ H, o `/ H+ U4 k* v
application and be as specific as possible about your promotion methods. Usually some time after& Z! v8 H+ w4 ~7 \0 v
receiving your application, the company will call to interview you. The phone interview is a critical( \9 z- w0 J" S1 R) h( K
part of the application process, and most networks will deny your application outright if they can't get
& r% R# |; u( ]+ j) B0 d( g+ xyou on the phone.
2 b: T1 O- \! { q- b6 ]- dOften, the person who does your phone interview will actually become your affiliate manager after
; I( n8 O" V! C3 A6 iyou get accepted, so it's a good time to put your best food forward.
5 Q, W5 ^( W$ v" s5 m4 CYou might not relish at the idea of someone grilling you about your internet marketing methods over# ]1 {0 d% I2 y2 [4 `! `( A) a% P6 Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 T3 U- @5 n( e+ y( h5 G2 m. J/ }What methods do you use to market offers?% O( I# v6 F& Y# i( b
Do you already have a website you will be using?) e. I6 _7 v. H8 |% g) C& m
How much is your advertising budget?" S- ^9 W% ~$ G
What other networks are you a member of?* z+ [/ H8 w$ J
Who are your affiliate managers at these networks?( }3 s- g; |* D3 d
Do you use social media (Facebook, twitter, etc.) to market offers?* [) t) Q3 K* A, R8 M+ i. t
How much traffic can you drive?
, j8 w- X0 z" }Do you have a personal recommendation from anyone who is already a member?
+ ]& C' U0 X: @) O$ ROnce you provide satisfactory answers to these questions, the network will approve or deny your* m) R7 c0 F: T2 l+ r" {/ _
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 D0 A: K; u8 C, k0 s% D$ Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate. s$ z# N, I8 U" |- d$ d
for the network can be helpful.6 G9 L7 [2 w0 N, S9 [2 E% d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 X2 \. J: H! {3 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' d) I3 G1 N! d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, c# Q: N0 T: z* A: J; A
people can open a lot of doors as far as networks are concerned.
& ^- e* C$ P# ]8 h# y0 H T/ MAfter You Join a CPA Network
; ~7 r3 Y% {; COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# ?5 b* D! }! f" D' |, p7 v6 rand make an attempt to get to know them a little bit.
/ I$ g" a# `# e$ ?8 rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their& B' q* G9 q1 \7 n3 j
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( Y2 J) J# r8 \( H `5 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( X( ]2 d- f7 Y: r- g/ b5 llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" [. e/ N/ X5 g# n" J7 C
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& Z" _) j/ F0 c) Iemail.; n+ x I6 G) w2 H7 n
For more helpful info about dealing with affiliate managers, check out:
9 R: o2 q A0 s8 `http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ y" q- B: Q$ q& l
http://www.mrgreen.am/affiliate- ... iate-managers-want/* P# u* z& _! f& H4 ~. M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. K- m- s: K" K$ ?# hSet Up Web Hosting
7 S6 [% [- ~. \. v3 d6 PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said" Y. O* v r. e. O: ~0 i: G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 d9 O; ?# K) f1 o# h, A4 r, z5 l
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* B+ ]& h+ S/ W4 A
whoever else is on the same server as you.$ c4 }- f4 @! d0 I0 p9 t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 q" B% R6 P: }5 j2 D" M: |7 t1 b7 X
enough that the visitor can't close the window before your pop up is even shown. You have about 3
' I4 E1 _+ X' |' y! D1 n4 Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( l# Y! a8 j" u; ~4 a, k" D4 {8 wTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, z: o. o! Z4 l" ?) Mhouse full of roommates (hosting customers).
2 H: A* b9 s8 \In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 S3 I8 h' C0 X# Y2 Z" mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will% }# c6 ?8 }3 ^3 {
fit.
# y6 Y6 G: u6 qSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% N6 y8 l1 Z: o4 e' C/ cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate7 z, I: ]2 N! e$ r' ]6 I8 Y
their food. Everyone else's food in the house has less space to take advantage of.
) w) |( P4 J) ~) J' eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! I& l/ y- a3 O2 \! l
any type of hosting this is a bad thing, and especially while running PPV traffic.
6 ?2 j* N6 P2 X1 {) T( k3 ZIn the case of a virtual private server (VPS), everyone in the house has their own designated space: [! e7 b0 d% ^: g3 Z+ w: F- _2 M
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ E6 b3 d( o* r* Ypartitioned, so that each customer can only use a specific amount of resources at any given time.
1 o8 {" y0 q5 qA dedicated server would be like having the whole fridge to yourself. All of the server's resources
" W; S6 F. k5 w8 Y* q) R. Bbelong to you and no one else can use up those resources. This makes it possible to serve much more$ ?+ c+ r4 ] y: x0 F0 ? I
traffic, faster.
1 `% O& d, n2 kAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 ^) A2 s% t1 j0 `. S3 D& a6 v( UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is: x5 }3 z4 E5 s* h
here:
3 n( Z0 ], `6 d# h( h% J5 bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. I7 _, X" H5 o5 {4 D+ VVPS&highlight=hosting
! t' q) F& i! k- Z* BDedicated-Hosting-vs Shared-Hosting$ m# k6 o5 |, E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 T% b+ [$ i8 D! w* n
Hosting...Your-thoughts' E& }6 X. T! s4 D- `, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. I% b3 m6 m9 }2 H' { O0 K* [2 @Hosting Providers for PPV
" C6 O$ Z f( \) tBeyond Hosting
8 [8 O( ^; ?% e5 x* H9 F6 Hhttp://beyondhosting.net/; s q: A$ d! `* n+ z7 s
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 J5 i& S4 ^8 h& creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ ~- F6 B3 D- l+ Idirect linking with PPV. Also, these guys provide great support.
; b7 d7 x6 V9 \6 [( ? PProsper202 Optimized Hosting; h$ _ O3 k; s4 z$ N6 z) Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 D3 Z+ w/ t) B4 T* b9 TCPVLab Optimized Hosting
. w* o+ g* v! [5 Phttp://beyondhosting.net/CPVLab-Hosting/9 _, }" N) _1 ^- F e' ?
Domain Names for PPV
5 Z4 |2 N0 U* _& S( `! L% J/ EOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 |' a* \4 X j' y. C$ y7 Ywhere you're going to host your tracking software and your landing pages if you decide to make them./ ]$ M' V% O' e$ i' r
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% ~/ U J8 u! _* H1 |% J( Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
; N( ~; g7 U8 v; F- d.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* N/ S$ {$ O) r* D! a1 H
term or build a whole website.
1 V. l6 i# h0 pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- a @1 P/ ~! K6 ?9 Jtracking software on your domain. This is really important, because it is necessary to track your3 _- Y2 K6 k5 ^% v4 I' y2 j
conversions down to keyword level so that you can optimize your campaigns. Without proper- [5 E1 }& M$ U" V7 @, x1 y
tracking, it is impossible to know what is working and what isn't.
0 n. I: q/ o$ O- ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" p* \" ]5 |8 w5 G6 s/ v) w; P1 R* ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 T1 @( c5 ?- \5 n9 N! ]
Prosper2026 H- w( a, L$ x" ^9 {5 X4 X
http://prosper.tracking202.com/apps/
- L6 ~" O: J3 K, m1 S/ ~CPV Lab
! m: X( B7 S) {- V; c$ s+ P3 mhttp://cpvlab.com/9 r% T- M- Z( m% v* D0 ~
CPVLab Help Videos& a6 d ~# k1 v6 E5 V# j
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 e- ?- }& D+ L$ j9 f5 sAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 e3 ], e; U0 n- K, l/ P/ ?" qindustry standard.
/ ]8 C) b- |6 b* X0 V! Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 t3 Q6 D2 N% S7 l* XCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' x( ]( {' J X, o. D( kgood support if you have problems with your installation.3 F1 O3 y# L7 N1 Q& _# o8 c8 W
Tracking 2022 [" f; J) G* o0 w; A5 J; C) l z5 s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. q- R! I6 g, icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: m: L9 e+ z# ^4 |$ Q
area.0 T0 A8 m. {0 J6 U
If you choose this option, keep in mind that your tracking software, one of the most important parts of& z1 X* k, h1 K# F7 i+ x3 F. H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ f# I8 W8 X! a
interface, and their hosting.3 p7 f6 F- R7 f' T7 G: R
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; Q' L4 [0 L, f" m
and targets which you are bidding on. Leaving this up to chance in order to save money could' z4 K1 I3 j. s+ @! K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 D6 O4 b- A1 `9 l7 d" a& bwere using.
; `3 ]: @, o: U' M6 y1 CChoose An Offer
# |. ]- ]! R X2 R s. BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ I: F/ {, z* P( x0 T: q' JLesson on Offer Selection
+ F6 ]; K |+ b7 c* s& P3 \+ h0 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 x, Y/ Z7 _' P( oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: k( x$ S( K' X0 L% C% w5 h5 ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* U* W9 t; T; E
LeadImpact as the traffic source.' a+ G* b6 p) t1 }0 z+ O
Now the best way to learn how to put all of this together is to just get started. For some variation in7 O" L, f. s: d$ m7 ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: u5 u" Q0 M- }1 mcampaign.; g; V5 H0 R: T& | [5 @6 s9 b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. X: c1 G% _" u' g+ A7 }* bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# H" R$ B# j5 f7 Z9 v
that all traffic is accepted.
; b$ q ]# t3 H; _( HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 `7 K& R/ J& x# K3 Q! ]% |
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; d$ w8 J8 [4 `
get creatives like banners or images specifically for the offer.
8 ?. g4 V8 N& H0 }0 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" B: x2 C/ N/ Q9 g2 I* f! C
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" o3 Y! A( g- p- P6 f1 G* F
track my keywords. Without doing this, it isn't possible to see what's converting.
) C, O) ]# w& w7 n9 ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ ^- N3 ~" l/ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- e6 ] I! C9 P: O) [9 s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) v. Q P6 Z/ H' V0 B, Ybottom of the page:
) G* x' [1 E2 ~4 h5 w NNext, I have to cut and paste this pixel into my offer at Ads4Dough.
( l d! y+ | N8 Q* E: [0 wClick on the offer → pixels → Add a new pixel and this comes up:
7 x2 x6 M* [+ U, R# b UMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 ~; i/ Y {5 U3 M$ s# v" G5 c! n+ v- m. S
from your software into the box that says 'Enter URL of image to load'.
4 R3 x/ c; z, ?1 c2 n3 ZOnce you do this, it should look like this:
7 L& W0 j. C$ ]" Q) }9 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' B1 e' G8 q3 u9 O) E8 W; v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 H# \7 X% \1 e7 [) X/ K/ CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 A$ U5 F% u) ?& z0 ?Prosper or CPVLab.
K( z2 o% a6 Z9 @. w& G: Z8 t% z0 V* O3 q& S
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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