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PPV GUIDE [PPV新手入门][28页]/ V8 {0 o0 H# V O8 _' _( v! H) w
详细的请下载电子书！) X' }0 h" g4 o* R: W
5 j9 a/ o8 l; L6 a, C0 V0 h/ e6 h) U
- {% C% K# O) q. f0 J1 NNewbie Guide
$ C4 J F/ Q! [1 K3 F" I: \1 h9 xPPVPlaybook.com
6 v& n' w% r' ?9 A- J+ V0 G" ATracy Shaffer" n6 V7 ~) O8 _% t) _4 O
David Ford% r/ `1 `/ {' u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: a/ w8 Y/ \. `1 j6 G- N" U6 E! k
Getting Your Mind Right to Start Affiliate Marketing
5 |+ K3 \) P z$ l1 h+ L, o" }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ y! d, n8 a9 ?7 ?5 Q. B4 J% c4 Xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) j+ q9 T( [ Z) C, I; e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ _3 [# L3 T( W2 O4 Z
with any success, these claims are laughable and far from the truth.
: |+ }+ N7 L8 ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. D6 U$ h8 t1 Wflow management. The main benefits are the low barrier to entry compared to other businesses, and
* G: M: D; h& V$ P( c- f: M. ?/ V0 kthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 B6 g9 C: M- Soverhead.4 c, M/ |$ Y+ |/ n1 p' m# L2 z
The winners in this business are the ones with persistence when nothing works, who know there's
" P* ?2 X' x& q. ]3 ^% Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) v; x+ m0 K8 C' f0 C9 M# s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 N7 n' o0 _0 Y& M8 a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ b5 o3 @+ `: v+ nMost of these things happen suddenly and without warning, and they all contribute to the amazing
$ V3 i8 j" {3 u; Klearning experience available to anyone with a few hundred bucks and the ability to open an: c+ Q9 M6 Z* H2 Y; P& M U
advertising account.2 A7 u, `( l; K8 k0 {* s4 w
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& v( Z9 g, O6 H6 m4 V/ p2 G% hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 ^: p# y @* ^; P9 Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 g. [, ^2 p* h# \- o# y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) g. R& W( x( l% C0 `
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 }( w$ @3 {' K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 S9 z5 G$ U/ Astarted building.
0 c. d2 o+ {; X4 Q8 qThings you need to get started:) H, H. \; C" m! U2 O, [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 [' Y4 b. ^9 H2 b' j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ \9 k& U B0 B# ~: x7 b1 l( t
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 r% Y/ E1 C1 A" U5 T# D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 Q- {; `) d7 s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" z, d8 z8 |* w: @' @$ G. d% twith PPV.
- n( r# {' P {Basic Getting Started Definitions
k, z y, h. c' u2 m7 V% iAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 J; n) t$ M! |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) x& \, V4 ^7 V8 x8 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; |5 h. t/ H3 t9 l, Z5 M& R1 Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 ]4 \; w/ _( T+ t! r
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- c1 ?# n1 }# F! E; B& f3 W
receives a commission on that product. An example would be the Amazon.com Associates program,- i" j4 w1 v4 X# O4 |
Comission Junction or Clickbank.
# d2 {; Z/ D- I. r$ @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 C$ L& u. a6 W
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ P# O, V2 M z; ^) Gbuying a product. An example would be Ads4Dough or Neverblue.
5 |$ G/ F8 C( |: y. H' m r4 ~Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 s* q% o8 {9 f% G1 X
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ L6 @6 @# X( `$ Q2 }& }related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 i" J) e% y* Aright from the start can really help you.
' D6 F) `; k( C4 _: ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ h! b; S+ L; L/ Q5 H- ?+ V4 `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 l0 Q- R4 c& d4 o) ~: U" w yview, starting anywhere from .01 or .015.
; J6 ^* `8 A" }: i2 g$ XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
D0 }/ x1 i" ^# Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) |. i$ [1 W! C6 IMediaTraffic, and AdOn Network.4 F4 k1 t2 N# u3 n
Don't popups get blocked by pop blocker software?& X) G" T: ?* f& ^ @8 o
No. Popups are served in a new browser window as if the visitor had opened the new window
Z) ~2 N9 A3 M+ ~9 Ithemselves.
( J% G' M4 d5 P0 A& A* K& [How many popups get served to the visitor?. Z$ x- r0 A; h: z
The number of popups served varies depending on the PPV network. Some pop more frequently% h4 C$ `$ R# n0 Z1 Z& D% b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 Z1 b: `3 A) h5 S1 J3 G* f
serving this kind of advertising, so they have to toe the line between keeping their software8 q H' T; d2 _, v0 V
downloaded and still making a profit.
# r( f/ ]; @! x6 VIsn't this type of software bad? Why would anyone keep it on their computer?6 k( k3 [2 D! ` S
No, this type of software doesn't harm the user's computer.% p" F* X2 E$ }- q) N) k# K( I# j, E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 V9 K# W5 B2 S% D, M: x4 y2 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so& c8 }- f t# V- t9 V6 C. G
that they can continue to have access to the incentive.
# ]$ `5 z6 g. z3 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* x. Z+ w& \% I2 L E2 uHow to Get Accepted into a CPA Network
@, D2 f3 W& Z& r. I$ d% @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 D8 ] U6 C9 D9 Q. z: Pto start looking for networks is Offervault which lists offers and lets you compare payouts across; x2 v; b- l" k7 ~ Y) u: a) ]+ T
different networks.
3 ]7 v' m* U: M2 q9 {! W M# Q3 A3 D" eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): N2 T1 k" h) i+ x
application and be as specific as possible about your promotion methods. Usually some time after
' j7 c' v, S, freceiving your application, the company will call to interview you. The phone interview is a critical
6 N$ p4 ?$ K! L; c4 `4 e2 ^part of the application process, and most networks will deny your application outright if they can't get
& L+ {- y+ K6 g3 f8 u% M" Wyou on the phone.
8 T) }" C4 _. d, p: POften, the person who does your phone interview will actually become your affiliate manager after
5 c8 @6 K$ S* Y, s& h+ hyou get accepted, so it's a good time to put your best food forward.
) m' G: o# Z4 P/ L! L EYou might not relish at the idea of someone grilling you about your internet marketing methods over
" [3 m# p! l7 D! l0 ithe phone, but trust me, this part is critical. Have answers in mind for the questions:/ w+ P0 P0 Y& D
What methods do you use to market offers?9 t- `- M6 d- a! t3 m
Do you already have a website you will be using?7 A# q' P" g* }
How much is your advertising budget?
) E; f5 z0 n8 F3 zWhat other networks are you a member of?
8 B3 g. s+ t+ U SWho are your affiliate managers at these networks?
" V4 V9 x5 ^. Y5 {. NDo you use social media (Facebook, twitter, etc.) to market offers?
" Z6 {) K2 ]6 N5 ^- H: EHow much traffic can you drive?
( D0 J e) i/ x+ d# XDo you have a personal recommendation from anyone who is already a member?# ]" a! W% i. H- L2 _8 ^9 M9 \/ G
Once you provide satisfactory answers to these questions, the network will approve or deny your6 ]5 e4 G3 _# t/ W. n: S
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 o0 y3 } C" k+ n2 c9 C; h3 s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
y0 f3 N; ~ Gfor the network can be helpful.
" |' M F p) l6 n, z1 n/ STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& c G: t/ `. D4 M- s# z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% p% `% k* M' ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 r+ e: J$ [/ [) _/ V' ]3 rpeople can open a lot of doors as far as networks are concerned." T; L. [- Q' P8 [* I
After You Join a CPA Network
( M* D( H5 L, L6 m% I0 b5 rOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" r9 o4 P! Z5 }, k' W! B# I$ X
and make an attempt to get to know them a little bit.( x4 h4 H; R7 h0 v/ [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 x5 f! R' ]6 o/ J+ |weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# T1 H& P6 U- ~6 V J# Z0 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% N+ o2 M9 Q+ P2 glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; U! M/ ^2 F- L% D4 @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( p2 A5 _+ y7 k% B# `4 l1 aemail./ F/ |& `& t7 s* H9 a
For more helpful info about dealing with affiliate managers, check out:
7 o% c ?3 |) o; I) }% e4 Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. q: P8 F$ S# ~3 B( J( t4 O6 C1 Rhttp://www.mrgreen.am/affiliate- ... iate-managers-want// ^% G+ @ f. {; F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 E4 t9 e2 g2 b' P' ^Set Up Web Hosting
/ h9 E* {- `( E/ l- P3 x( L* M8 hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 ^- T) x7 v: e3 m$ P# c/ Z7 _: _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 y" |' `0 L, Y# Nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% n, a' y6 g& M7 `0 f) y5 _# `' r' w+ N
whoever else is on the same server as you.- R$ w2 L7 u! N2 u8 y6 V
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: g8 R) m7 R/ V/ N: `4 c
enough that the visitor can't close the window before your pop up is even shown. You have about 3) K! r: y6 L. C) |+ X7 q/ d: ]# [- y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& a7 H$ S& H1 I/ F- Z* {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! ~! c; U( ~" R4 U
house full of roommates (hosting customers).
, _% L& t3 Q5 SIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' I: k; _7 ^4 a% \: M4 _the fridge where they are supposed to put their food. Everyone just jams their food in however it will3 \; z) [; ?8 t1 g2 H+ W
fit.
0 }3 o' q/ D. a( {Say your roommate brings home a large turkey. They will then take up more of the refrigerator than# W" K" W! \: ~% ~3 j. A+ n. k! b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) G# \* ^, i2 _7 e+ i6 e
their food. Everyone else's food in the house has less space to take advantage of.
6 z8 U& f% Z2 B- E% lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% u* x0 T) B" `2 {# a, y, a, iany type of hosting this is a bad thing, and especially while running PPV traffic.* h* r A7 g- X# F5 j" O
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- _7 J# e# X" q; K g3 L Sinside the fridge to put their food, and other roommates can't come into that space. The server is
7 i% D- v- t1 b/ A' C- \% wpartitioned, so that each customer can only use a specific amount of resources at any given time.5 c' J/ T7 H& J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! Y2 Y, R4 D7 y" |9 p$ s. i+ @. abelong to you and no one else can use up those resources. This makes it possible to serve much more( h: @% R/ S4 q$ D) _
traffic, faster.
! Z1 r% G5 h& k `. `' i- kAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) M B" T; E9 R4 V! t7 hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( Q+ K) T3 ]+ U- I+ u
here: R2 R0 I! y8 S, Q& `, @. z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ \" f; Q. j! h' }VPS&highlight=hosting0 n7 p, J/ l3 P, Z6 u6 R
Dedicated-Hosting-vs Shared-Hosting; L S( ^. @# F( e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* C# U4 S8 u* _9 Q( ~0 RHosting...Your-thoughts
4 D4 l& k4 X: f g4 o1 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ @5 u: y! o) |5 @ aHosting Providers for PPV2 ^ {# X. Z3 o+ l5 W
Beyond Hosting; a% [1 }8 h3 X4 n
http://beyondhosting.net/$ d0 L2 C% Y9 R+ P+ u7 z% c4 R
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 G5 b. [) t, e/ Rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 }2 _7 K1 U; s4 `' M8 l7 Udirect linking with PPV. Also, these guys provide great support.5 [* N( N- k" i6 o% a
Prosper202 Optimized Hosting
5 N' c- L/ T0 P2 e: d/ ?2 A e ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 b3 h0 Y3 F0 U, i. b9 VCPVLab Optimized Hosting
9 v3 }# A+ w. J! [, khttp://beyondhosting.net/CPVLab-Hosting/# F+ C, R7 w/ \& {) D8 ~" W1 c
Domain Names for PPV: N" T8 @9 s, J: d
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 S$ r* Q+ M$ j6 a
where you're going to host your tracking software and your landing pages if you decide to make them.0 [7 f# b4 z/ e# I$ F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; B G4 I4 A6 H) \1 ]/ v. vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 z0 z0 X( l; o5 |5 p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 b k1 ^0 N' sterm or build a whole website.
7 S& G( A. x% y+ O* U/ `After you buy hosting, a domain and get those all attached to each other, the next step is to install
% Z4 O9 @/ |0 N& @, Z- \3 v) t7 U( etracking software on your domain. This is really important, because it is necessary to track your
# v+ v- V& ~# r# x2 D- V3 Jconversions down to keyword level so that you can optimize your campaigns. Without proper, Z: ^0 O! T6 H, n
tracking, it is impossible to know what is working and what isn't.& y7 A$ m3 Z- V1 p" g' z3 k) x
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 ^) w- ~8 B/ P
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. d2 |, \# t4 ~1 oProsper202
6 `0 P' O( X9 G, rhttp://prosper.tracking202.com/apps/
S ^) k2 C% ?. jCPV Lab
& w* T! S2 V7 _8 ^) H& Rhttp://cpvlab.com/
' p- }' {) I/ J# l- @' g$ J( UCPVLab Help Videos2 o+ ?# {% N) z" z8 W% b
http://ppvlab.com/oweiw/oiurw/vdm.htm
) i9 ^: W5 \$ w& r8 rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ y7 P& |8 P! t( a
industry standard.% z- w4 g6 d m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ s5 _, a" J6 H$ J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* B* U9 p K" dgood support if you have problems with your installation.
# o* u6 g6 N2 X7 z0 OTracking 202* U; \6 U: Z" M p2 b
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% H; A, U; g6 |7 ]* r4 G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% l) |7 L: a) K8 Y' @
area.( I) r0 r1 ]( z3 Q4 T+ I
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 \1 t9 `' t4 A: p0 B8 j: I% J
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 f& C, G% p, N+ M1 C# m& ]interface, and their hosting.
( U5 @: z5 g/ V; G( E, CAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords# e3 B! x6 \) K0 q7 [
and targets which you are bidding on. Leaving this up to chance in order to save money could
& {4 @4 a/ a/ J0 opotentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 Q& C" b1 S* e, uwere using. m. J; t4 n- {& W% v4 O
Choose An Offer
0 [8 \7 s5 u. @0 ] INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# H6 I1 X9 x, ?7 PLesson on Offer Selection
) [- p& k Y# r: ]9 J3 m2 s1 Ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ r' w! h. Z, N( n& U H6 j; N9 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 T! U5 T" D& v1 x. `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 ?" ^8 b' ]6 P% w# }; e
LeadImpact as the traffic source., P, l7 B# G" A
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ y& `4 c% i) f! N% N1 `, hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked ^1 y1 @7 {* `$ X5 N- E/ ~
campaign.6 z/ _8 o4 w' m0 ?5 g6 v" w# J u' M9 r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) ~7 N7 X* G- K; ]0 `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 l0 r. `7 k0 B" D, Z* u5 Cthat all traffic is accepted.1 u: U; ?$ Q& a1 H* P" x
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 N5 U- i4 D& Q$ ^
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! x4 \- W$ G9 O' }1 T6 q# K
get creatives like banners or images specifically for the offer.5 Q6 o# k% V/ o% x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 T' f, K% ^9 b" RBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. f+ {# v1 T" y. F7 X( E
track my keywords. Without doing this, it isn't possible to see what's converting.
/ T( d4 q9 r# a/ u. `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 J4 ?3 X( ~& F7 m3 {! \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
r. J) |2 _2 \& \; `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! B5 J. l6 B$ V6 Y: p
bottom of the page:
, b+ r; F* j5 u2 C' P1 k9 rNext, I have to cut and paste this pixel into my offer at Ads4Dough. n3 f$ n g1 e+ K' j4 q
Click on the offer → pixels → Add a new pixel and this comes up:
6 A: ]" w2 j3 B; j) _% uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! N! I* E1 r( D+ S. u! g
from your software into the box that says 'Enter URL of image to load'.
& N0 }' w) p+ f5 w9 o, hOnce you do this, it should look like this:
, H9 \% ]+ G9 i. K% y. u- t& A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 a. q; r- x4 P+ [% M( h& q% E9 c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; J7 Z) i0 C' }8 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 P( w1 q; n0 l& F; s0 x3 TProsper or CPVLab.
8 H* D0 u/ S% d4 s6 C. d/ B* k: q& R% C. o/ O" r3 T
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