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PPV GUIDE [PPV新手入门][28页]0 T: r6 P7 w: L X
详细的请下载电子书！
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: k) {6 z; y2 A; {( Q. s5 |/ a" w- p
Newbie Guide
& e1 w8 ^" H2 c# ^PPVPlaybook.com
; x1 g' I9 ?4 Y8 cTracy Shaffer+ g5 E& o% y8 u- {" Y9 [( l
David Ford
& {$ p* d7 D# O8 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ v' ^8 [5 N6 M# r1 m. h3 J) S
Getting Your Mind Right to Start Affiliate Marketing5 I. K8 Z4 c8 P0 _' d+ Y7 |! S) }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 u R8 m9 m y$ n8 P$ V- kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' p3 X+ X$ X+ Y* y$ H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 @1 _4 ]4 w, `6 C3 `8 f z1 gwith any success, these claims are laughable and far from the truth.2 ]' {% e; B& ~, ^3 ]( _
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 r# E: b4 }+ p8 n- m$ L6 \$ N0 qflow management. The main benefits are the low barrier to entry compared to other businesses, and& ~0 ~0 |6 I, |* G
the ability for a marketer to be a one person shop and make an incredible amount of money with low7 x: M; w& O4 h- L/ G. ~) o. _. t
overhead.( k! `( o7 `! B! a
The winners in this business are the ones with persistence when nothing works, who know there's
8 U, F5 G: N8 d/ b# _5 w7 hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 |4 Q3 {& z/ O0 b$ T L# rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, E) {# _. }/ A" Q4 O& bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 \: f3 q- }$ V1 w |& b: \) d0 zMost of these things happen suddenly and without warning, and they all contribute to the amazing
( [1 e" |- q; ~: l! m l1 mlearning experience available to anyone with a few hundred bucks and the ability to open an
7 d) G$ L; S+ l' H& |" nadvertising account.
! ] E+ ^; }) j! C- F7 b. [Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 |! C4 d( F- q `0 }+ r7 Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ c: x6 g2 d- d# i% _/ S2 I
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 K' l' s- J: F3 c2 e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- a, z! M0 O3 ?' Z4 T: r: K- r# l0 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you V5 E% o) G2 g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
m) B7 G9 z. @$ Q4 y- J/ Jstarted building./ B8 G9 n$ e& H- Z+ K. r
Things you need to get started:
, v6 B3 I* r6 |: R' p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 D9 b( d% Z- ?* a) v# x3 [
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ Z9 A# ^& H) H' G* V+ B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ |7 q5 S4 x7 }. w2 H6 I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 z; Y$ v% m0 |, ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 Q) y7 K- O) v2 F* |with PPV.. r# b# a% t( {4 j# _
Basic Getting Started Definitions$ \8 ^- P8 r( L/ Q8 ^% q- g
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 U2 z( i; h) f0 K. E
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ Y' {9 `+ W& R. X0 v6 d) b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ ?8 x+ P! T$ B1 ~* f& c* J
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' T5 _" u- o1 N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate M0 J4 e" @) x9 z: I3 P
receives a commission on that product. An example would be the Amazon.com Associates program,6 ?( d9 _4 d0 k# H' A9 V
Comission Junction or Clickbank.
" j' n$ B/ n2 w8 YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 C' N9 e7 Y1 D5 X6 m( I' aan action like filling out a form, submitting their email address, signing up for a service or sometimes
" s0 |, Q5 w3 A( b2 cbuying a product. An example would be Ads4Dough or Neverblue." A. x3 p" K/ v- f: Z4 t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ V8 R) K: `. o: L, l5 Oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
1 P# ^0 b% s Y# ?2 \: |, A) Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ C/ Y" x/ |. D8 x8 Kright from the start can really help you.
' O, w4 p! {3 ^' Z! K! M1 H* ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ v. j, h0 S3 `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ V; ?9 I6 n2 ?' Bview, starting anywhere from .01 or .015.
& V9 I* p$ {" k. y f3 a. DIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 C0 d# I3 A3 |; ^% ?* j/ Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! Z! p3 s7 A2 I0 fMediaTraffic, and AdOn Network.3 d* z0 G" C5 |3 p
Don't popups get blocked by pop blocker software?
2 C' ]: m; g; I9 }+ h; Y- xNo. Popups are served in a new browser window as if the visitor had opened the new window
' h1 V( g+ H8 f( f0 N. Q) Fthemselves.
$ O3 @6 q; w9 {% L; Y3 Q) \! e) MHow many popups get served to the visitor?
+ ~1 h/ l3 |& d tThe number of popups served varies depending on the PPV network. Some pop more frequently1 |. w. c* O p* Z' C0 B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& E5 T% N- ~" }7 O. ^1 t. bserving this kind of advertising, so they have to toe the line between keeping their software
; @8 N2 O2 {: R4 Ndownloaded and still making a profit.
0 k9 Q/ T/ G: v5 hIsn't this type of software bad? Why would anyone keep it on their computer?
6 ?% g6 M- k( kNo, this type of software doesn't harm the user's computer.7 F, i) X* `9 g0 w' u" @8 I" C. u( A
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" ~' G9 M m4 G6 U; E9 w- stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% p) }0 J: \- J# q/ _ F, U6 tthat they can continue to have access to the incentive.
" O+ Y; F' y7 y0 h; m/ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ B4 Y! o$ d( g7 q% HHow to Get Accepted into a CPA Network
1 `5 @1 W3 T) \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% j8 t7 v3 `5 F6 _/ r7 ?to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 e4 P9 }# }- Cdifferent networks.
$ \; S' h! V3 SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 Z& _' u: Z6 e- c: e5 r% L8 dapplication and be as specific as possible about your promotion methods. Usually some time after
4 y. y( Y( B0 J1 W' \. `receiving your application, the company will call to interview you. The phone interview is a critical' e H: Z" d* \( s- w4 I X
part of the application process, and most networks will deny your application outright if they can't get
5 Q) l6 x9 f0 o2 E2 P( ^you on the phone.
4 Y1 O+ t& }( X+ C, C! qOften, the person who does your phone interview will actually become your affiliate manager after
# G$ I( |9 B, A/ a/ nyou get accepted, so it's a good time to put your best food forward.
6 G+ B! ]9 W1 HYou might not relish at the idea of someone grilling you about your internet marketing methods over
r9 @$ l }& \0 \% Pthe phone, but trust me, this part is critical. Have answers in mind for the questions:0 O7 y! Z) |& J: @1 C
What methods do you use to market offers?% v5 S8 D; f8 E7 R. z8 ~$ @5 L
Do you already have a website you will be using?, c3 G6 x1 U% C: `
How much is your advertising budget?& j" q4 D. x- N) W* I
What other networks are you a member of?7 }8 _5 c" ]3 ?# o z! G
Who are your affiliate managers at these networks?/ B3 U/ A$ Z+ \# T
Do you use social media (Facebook, twitter, etc.) to market offers?; T6 |$ p+ L3 O$ H+ h6 j
How much traffic can you drive?
1 c* R- L* u7 s2 ]/ t1 z3 fDo you have a personal recommendation from anyone who is already a member?
u+ y `" J/ F' X' D3 F. FOnce you provide satisfactory answers to these questions, the network will approve or deny your: q$ I, J5 m8 M5 T
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 ~8 T: v: b, u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 ^1 B, G+ {8 S0 p. j, _" N
for the network can be helpful.
% d: H0 Q, O! ]3 yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 S( \$ f" D7 a% a Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 v: b/ _" ~+ s: E8 `, [$ p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, l- L/ e% u/ w, G. C' d# [people can open a lot of doors as far as networks are concerned.
, Z8 j) U O, ]: yAfter You Join a CPA Network, x7 o Q8 F$ p+ S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" T, V6 L. x% W* k0 F5 }# {
and make an attempt to get to know them a little bit.
, n3 t- F; Q9 T1 B5 v# n% YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) X) t6 C) [/ O, N& H; _! \: Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ Z0 I7 |% h7 C8 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 N' K( F C7 j1 K3 ]2 @% rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 c0 S; h0 O( s1 X% I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ r; j \9 Y7 `4 E5 N) w
email.7 }7 h# l% }. F1 F/ I: m( B7 B
For more helpful info about dealing with affiliate managers, check out:1 C) e0 a9 G' h5 Y, p& s* u
http://ppvplaybook.com/blog/musi ... -affiliate-manager/( l' s2 Y1 X7 x8 W/ Q/ s
http://www.mrgreen.am/affiliate- ... iate-managers-want// u3 }) y j5 P1 }- Y2 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 c! M- Y) s5 V& Q) ?Set Up Web Hosting
% L$ k2 t. g8 y! R6 q- B6 ^5 jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# h5 _2 e5 s& R! W$ e( V' m9 U
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) `) B/ t' ]9 z- J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% z/ z6 @4 a: ^& t$ A/ y
whoever else is on the same server as you.
3 F0 ]' R. ]2 a' y9 jSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 S. U8 ?) u: ~9 F) _$ R
enough that the visitor can't close the window before your pop up is even shown. You have about 3
/ y& I- Q& ]# h: pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ V' G/ a+ n5 y/ t6 G jTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& ^+ o; F, R, W7 X$ Khouse full of roommates (hosting customers).
3 R, ?2 S3 J& n: `' HIn shared hosting, this is like having roommates where everyone has no specific designated area inside
& K' T4 E- s2 a1 n2 [7 Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; [$ u, O% u2 U
fit.
% O8 \* s3 |- a% J. b- x% I) VSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 Y u) j$ E- I4 E! W, Z8 Pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, V8 W' E9 y- i" A0 g, Vtheir food. Everyone else's food in the house has less space to take advantage of.& t( `+ Y& L% B) c4 ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. e6 q( P6 n y3 @any type of hosting this is a bad thing, and especially while running PPV traffic.
' I( T- u- k# X& h, H$ ^In the case of a virtual private server (VPS), everyone in the house has their own designated space
- H" @ j. y! b" W4 T0 F2 e+ Hinside the fridge to put their food, and other roommates can't come into that space. The server is
0 T! z* z, e- y- q+ G8 i1 zpartitioned, so that each customer can only use a specific amount of resources at any given time.
6 T) d) q; [* Q+ l/ d" CA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) L- }6 d' v( k+ w: wbelong to you and no one else can use up those resources. This makes it possible to serve much more2 t3 \' W, ~* x8 R( i
traffic, faster.
7 j6 S& K1 _- n# MAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! C1 s+ u5 K: u5 r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! W, w9 F j) n5 d
here:
- M% e( v8 n3 H- r# U: ~8 Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% r4 S5 v/ k6 V3 y8 e$ X
VPS&highlight=hosting) L: F7 e& C/ `, M: r; X) W
Dedicated-Hosting-vs Shared-Hosting% G7 H. I# y6 \* c1 g
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 o; R7 g/ H H/ lHosting...Your-thoughts# B; E+ z, e4 ]1 u+ s* z9 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 B. s1 x* a7 i' W' T9 D8 GHosting Providers for PPV! I @: N# d y% o% \
Beyond Hosting; X+ j) y0 S3 L) N
http://beyondhosting.net/& ^. x7 S6 Q) ^! F q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 h8 s. G; f3 G P- H$ ]
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 L! e# v1 J* k* q4 N7 [) K. x# p4 S* vdirect linking with PPV. Also, these guys provide great support.8 g+ l2 L$ c$ E$ M
Prosper202 Optimized Hosting4 D( l& ], d8 Q% E
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ }/ c& R0 {- `6 ?0 ?% [CPVLab Optimized Hosting
+ e( f/ K7 D0 m# Z$ Xhttp://beyondhosting.net/CPVLab-Hosting/0 n$ s0 M* w( A1 r8 g* P
Domain Names for PPV" z& n* l8 h6 }# l, r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& y5 C8 ?: t9 w6 r, [3 P
where you're going to host your tracking software and your landing pages if you decide to make them.
9 _" }! R) F' DOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 u5 o; D7 \# a1 J ibland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 W+ S& k8 ^$ I9 ~! q& f.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# u+ E3 ^( g/ r! G7 Sterm or build a whole website.
* e' X$ P+ z; l! _. FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 `2 t0 q- B" }) A0 m% J6 h. z7 Q
tracking software on your domain. This is really important, because it is necessary to track your5 H2 @' e0 k2 i
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ J1 W: I7 T( O8 p) S/ Ytracking, it is impossible to know what is working and what isn't.
: W! W1 z9 G- [% r3 F9 U, ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ I% G& K4 J% E$ K$ U! U- X$ E) Q. vis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# G" O% L4 P0 V. H5 LProsper2022 d" {8 J" N% @2 O5 `
http://prosper.tracking202.com/apps/
1 a6 R' @$ y5 `: p3 GCPV Lab5 l$ {8 Q+ b9 q- C
http://cpvlab.com/
% j) Y: Q) \% fCPVLab Help Videos" K2 X) A( v3 | w. ?9 `% s
http://ppvlab.com/oweiw/oiurw/vdm.htm
; L3 {( `6 g# }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 A6 F) H0 Z! ~1 N4 u
industry standard.
7 H) f5 k& e( Q9 _6 e) |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 a3 Y: o% f7 Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& T9 W0 D7 X2 r. d: d+ G7 r' ^
good support if you have problems with your installation.
/ b! K* h! g9 t+ |+ D9 u- J5 BTracking 202, v+ c7 O& ]8 X' E4 s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ ], `& k1 _! w& e2 k* L+ U* lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 p. A0 _) W+ z- x* sarea.
M9 f9 r% ? l3 |5 h) xIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ R9 H+ l+ H, {7 I( iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
f6 x* c/ h7 qinterface, and their hosting." N! D% U- r# I6 ?$ ~$ Q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! B+ [1 d8 F5 ~
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 W$ ^& G, w1 _$ e2 Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
: V( T1 R0 z" P' k* {, H- a, jwere using.
; j5 J/ ~* C9 W" OChoose An Offer1 B$ `7 N+ @% ~5 z2 a3 k& b
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 V' y9 y1 V% ^" a" ^0 I# J! O( sLesson on Offer Selection
( N) z- C. M3 H/ _http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! E8 N% Y6 k( d) g7 u3 ]& T1 v0 |# I. OIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( j/ Q1 n# `! Z2 }: z$ \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) q! E# O4 M y6 h
LeadImpact as the traffic source.5 {" t1 r/ `' `9 a+ o, G8 r
Now the best way to learn how to put all of this together is to just get started. For some variation in$ I9 N( ]4 y% |2 C; f
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ f2 Q; e( P4 Q- @* |. e
campaign.4 M* S, }8 N, F2 y) u0 Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% g7 ]! T" \" q. q$ W/ c, ?3 X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- a# B# u5 A9 ?& W, y! y1 Qthat all traffic is accepted.+ h1 t" t- ]7 R1 ~, o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 Z2 w3 l0 V oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- n; ?6 k" K/ y2 c& B1 C! \get creatives like banners or images specifically for the offer.0 t: P# G6 F; N2 H/ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ F, J/ `7 R: D9 C. v6 {! y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 u; F9 S7 R( a; Z2 Q( e' Q* A
track my keywords. Without doing this, it isn't possible to see what's converting.
3 a% m3 q' K7 L* S5 dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# w5 k- h$ F, I, a" \( U, c2 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ X; i6 ~- h9 n- H# u
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 r* l, w2 @& c/ a/ q+ ?
bottom of the page:
6 }6 B2 C! I0 x6 U# ZNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 L7 {# k$ {4 s/ g
Click on the offer → pixels → Add a new pixel and this comes up:
) S% n1 L& @4 G' _, b9 E4 pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, {4 S* Z) _' L, h% a0 v( ]from your software into the box that says 'Enter URL of image to load'.4 P: A8 U2 u7 l4 ]. b
Once you do this, it should look like this:) S2 p9 _( x9 M- }5 Z/ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 u# w$ R3 ]7 V. \# u! \( q, yClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- z* u$ {% }/ A. [" s5 Y `Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ L" I0 o" R' O+ g; L7 Q
Prosper or CPVLab.
0 j$ L7 m- h( B$ N
+ }" _* S! {* S, G* G" o1 ]: W6 O |
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发表于 2012-12-27 18:47:17
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