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PPV GUIDE [PPV新手入门][28页]/ i) O& B, N& D; @) a6 J
详细的请下载电子书！4 k1 _ P0 L! |$ k+ M6 I
5 R8 E0 }8 r1 `- \8 P& f" e- N
, N8 P' T: }- D8 V9 V. f. Q; ~- ]8 YNewbie Guide
% n6 I6 I# w0 \6 C7 G/ F$ ^5 u; iPPVPlaybook.com
0 l" B: j' x2 Z1 ~1 b+ K8 xTracy Shaffer
7 ]; s2 z! k4 F7 RDavid Ford: [! J- U' {% O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 _* A7 Q5 e% c& f5 HGetting Your Mind Right to Start Affiliate Marketing
. h5 s/ g0 E X* uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 K- i& w- |. p& O( x; Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) Q/ H* {( i7 J$ f `/ A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; Y5 b! ~4 |( r. s6 I% F" \
with any success, these claims are laughable and far from the truth.: L) U( `# L% l5 p9 Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 V+ z' i5 C D0 ~, Rflow management. The main benefits are the low barrier to entry compared to other businesses, and# p1 m! d2 y& D4 x! K
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ M7 }& J% i- Z0 Ooverhead.# r3 W" {- g/ [% L2 y) K7 H
The winners in this business are the ones with persistence when nothing works, who know there's! `. T5 }7 a4 G. s. `8 O$ G+ f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' a$ y! u) G! o3 [, i4 ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can Y; d$ g/ Z( [5 i$ n9 _7 t4 u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 G0 F2 c" D1 L+ K6 z
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ @9 x1 H8 P3 Y, B9 M! Tlearning experience available to anyone with a few hundred bucks and the ability to open an q) M4 D% i6 N+ _: H# E
advertising account.& l" ]( K- T# l& ?0 a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
^5 B; \4 x" e! b( ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
[, E6 D$ U. h/ U: e+ z1 e6 @marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 q3 \$ @; ~5 K6 \, V1 U( x2 k' @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 ^1 K4 c1 x5 F! \- a! y0 ?+ MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! m/ N2 I: o f7 ^; y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) b" M% X7 b, |% t8 P4 ~" Ostarted building.
0 p( v( @; Q8 tThings you need to get started:
, K6 ?1 b# n' i* v1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
z) o( D( Y$ V2 T( q0 ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 b% E$ \( ]/ ?2 [3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& F) {' T* U9 I7 z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! U. k4 q$ X2 T3 Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 }! Y l8 o8 I1 s/ R& `. lwith PPV.
( H6 W0 x" D1 v" ABasic Getting Started Definitions3 y+ l6 d* b( d: a7 h) F3 V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( s( B* y* d9 p. D- p' v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 Q% J2 G0 t# @% g* ]) L5 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 v3 V f# M+ g( p# ~9 P4 r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). v( _& P. t6 S8 V; _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; l: O9 U6 t% U
receives a commission on that product. An example would be the Amazon.com Associates program,
' r9 K( O9 Z$ N3 z% ^$ sComission Junction or Clickbank.1 K" ]0 t [ e# ^
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 a4 g" E; ] @( g* L( Q, O1 A$ [an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 ]5 J' s$ x+ z9 s* f" ^buying a product. An example would be Ads4Dough or Neverblue. d( }( p. L+ y# F/ E9 V
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! S5 C1 O( l. x/ \
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 }+ X8 o$ x2 S* p+ P) q; drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ @# ~+ ~/ f1 i6 wright from the start can really help you.6 C% X( a, |& y4 j+ o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" \$ a9 D$ d& G2 ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, U$ f8 L- g, O0 l1 h. r. N* a# {view, starting anywhere from .01 or .015.
6 J: O" O; A# J6 A$ l. F' |In order to use this type of internet traffic, the affiliate can sign up with a number of different
1 }; S2 i1 X, S& u5 Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 p7 |0 h! o- D( cMediaTraffic, and AdOn Network.
1 O# y! ~' ]; o; l2 tDon't popups get blocked by pop blocker software?
5 n5 p" Q1 z% |8 d% Y1 Z. Q3 C, ANo. Popups are served in a new browser window as if the visitor had opened the new window
5 T7 v6 E& R0 _themselves.
$ K- V+ S s* ~ h2 xHow many popups get served to the visitor?& O# K6 Y4 V' ^9 U6 N. _9 x
The number of popups served varies depending on the PPV network. Some pop more frequently# h2 C" e v5 j7 ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ `$ h. a7 m- B6 y+ L" @serving this kind of advertising, so they have to toe the line between keeping their software3 p3 g' X. x" i( [
downloaded and still making a profit.
6 c# S# @$ k Q/ xIsn't this type of software bad? Why would anyone keep it on their computer?
' g8 n9 v, r0 c1 g2 A* {No, this type of software doesn't harm the user's computer.* n4 V7 L$ F' j( d+ u
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 z! o+ P) M: U2 ~. V. Z) d3 f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 u7 M) `/ a+ c; T2 _( c
that they can continue to have access to the incentive.* h$ \0 F3 Y8 p/ u) ?5 O/ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 @4 t. c D+ y) s2 N9 e! HHow to Get Accepted into a CPA Network
7 A3 c9 F k$ g' X1 P9 E8 eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% w$ [& `2 e. }2 O* {) Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
' S- o* Z- q( H0 Qdifferent networks.& W+ I. D" {4 ^& f; H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 ^4 P6 o- ?) S* P
application and be as specific as possible about your promotion methods. Usually some time after
' |5 F- V" Y+ b- H/ ?' n3 p0 p2 N! mreceiving your application, the company will call to interview you. The phone interview is a critical
3 I% d% H3 C7 a* zpart of the application process, and most networks will deny your application outright if they can't get
; B/ A, d% f) Iyou on the phone.! x7 l/ h" x: F9 c" f8 G$ Y
Often, the person who does your phone interview will actually become your affiliate manager after3 g% x! B. }3 |' r _* v5 f/ j
you get accepted, so it's a good time to put your best food forward.- `: \3 Z# B. G& L. F. m; G* s" ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 @6 K2 E6 K1 y: M8 R5 P- Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:( G* h3 X$ m b$ c7 v: a) N! z
What methods do you use to market offers?
" H9 v) G9 g/ `3 |Do you already have a website you will be using?
5 l" b* z9 N) ]! \# n6 F7 yHow much is your advertising budget?
* U+ X- R {! G& T2 d7 Q4 yWhat other networks are you a member of?& F4 h/ i! I5 H/ k) X- _& k- d
Who are your affiliate managers at these networks?* \. n* T5 ?3 c( S. o: d3 n
Do you use social media (Facebook, twitter, etc.) to market offers?
+ t% b9 R) w0 p) A8 @. PHow much traffic can you drive?4 i, w" `' }8 A1 v
Do you have a personal recommendation from anyone who is already a member?
; N* a6 G3 j3 ]# ?2 j8 Z: w# ]* j1 UOnce you provide satisfactory answers to these questions, the network will approve or deny your2 K \4 P: i# ^$ P. q# W, U n
application. If you get denied, just keep applying or call someone on the phone and try again. Be( [$ [3 w2 J: m- R& `/ L( {5 Y2 y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 y6 }0 j3 c& Y9 N/ {1 o1 Q- F8 F
for the network can be helpful.
6 w5 n; |' N/ e @/ \, C$ Z# c6 vTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# C) |& M- b' m0 b+ X2 T TSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 U# @3 X$ ~" c* Y# {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. M7 P* a1 R6 ~7 m2 k6 hpeople can open a lot of doors as far as networks are concerned.
: }9 D$ u; N9 p9 A( WAfter You Join a CPA Network' X' T# ?* A+ ^4 R( l! |9 `3 d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! \6 B& F0 ?) s2 r/ hand make an attempt to get to know them a little bit.
: I; H3 Z% g8 U4 f5 q2 RFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ m( v) b3 g/ H3 z8 l5 qweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* H5 D8 ~5 b) f# s" @9 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 {5 |( I' x6 r1 I ~0 u3 ?; t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: W. k% u# [: P3 P/ t* @; Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 t9 ?) z: _8 I6 \1 U$ x/ P4 a
email.' M; Q/ x2 Z9 p# F r
For more helpful info about dealing with affiliate managers, check out:; J5 }& A* b* h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# J( O5 B$ U/ Y4 r& |% l! ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
" v, x) x! \' r5 \# U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% H2 m8 i z6 F' E4 ^* jSet Up Web Hosting
) B' Y# x1 t! Q1 A- ^! O0 Q/ rGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" F( _/ N9 S) tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 G; i! p+ ?/ H& ~' f* Q+ H! bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 F2 [+ T: @! l' Q' G; j' E
whoever else is on the same server as you.& _; U5 \* `3 c; U2 v0 k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. P* f& ?' }2 r4 j3 k/ a
enough that the visitor can't close the window before your pop up is even shown. You have about 3, B& q/ w+ G8 A+ O1 _
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ e# o* s& M' C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( m7 Z1 X& l: d! O( D( z6 p; h
house full of roommates (hosting customers).
5 L. q$ z' k9 v- s; p7 `4 U( ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 U* n6 K. p; r5 c. \# Jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will c/ O2 k( t5 n+ J- [
fit.
5 \+ a8 _2 n4 A; uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- w2 h# D* w9 C9 W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ c, X, t c4 Z+ V. F( d1 f( \their food. Everyone else's food in the house has less space to take advantage of.+ A- Z# J5 [3 ?& b; B2 w l0 R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For ~& D" M4 ^4 O% C/ I
any type of hosting this is a bad thing, and especially while running PPV traffic.2 q1 a5 l+ d/ u+ U: z
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ l9 L4 q! H" _- _! M: U. D; R- Pinside the fridge to put their food, and other roommates can't come into that space. The server is
. n# m z1 r" o8 `partitioned, so that each customer can only use a specific amount of resources at any given time.
8 _8 @+ N+ k1 \- y6 S8 M% dA dedicated server would be like having the whole fridge to yourself. All of the server's resources; \. K4 N. l* x
belong to you and no one else can use up those resources. This makes it possible to serve much more8 n5 N; Y: J" s# [
traffic, faster.
! a+ X. A, \- p" J# X- lAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 T7 L7 D* k5 Z/ M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; w& |- T9 G% S% k: n; chere:
1 O3 A4 J( f# B$ v" S. V- H% N! Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- O- J& O( a8 M7 V+ bVPS&highlight=hosting
6 L/ Q+ F. E$ H1 CDedicated-Hosting-vs Shared-Hosting7 @6 X( Z' f9 ?
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! M) H, P' J3 }* jHosting...Your-thoughts
0 h N- }: N+ S. r1 K; ~; c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( D5 W) w+ h& v. H+ eHosting Providers for PPV' s! x* ?) p) S& O% s6 x9 e7 `8 w
Beyond Hosting
z A0 p- F/ `) `2 @http://beyondhosting.net/! z( H7 N8 F4 g* H5 }2 ^) x0 Z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 a: E2 M$ y) W: e( Treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 P! n/ N S! Q: Q$ [( d; V
direct linking with PPV. Also, these guys provide great support.
4 e8 f- a6 E4 R" AProsper202 Optimized Hosting
& ^, J* C3 e% B% u( _% y: Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, `$ r U5 T6 c/ HCPVLab Optimized Hosting; ?6 F; `. B5 t# w7 J
http://beyondhosting.net/CPVLab-Hosting/
" s9 x8 @& g7 r3 `# ~6 B; fDomain Names for PPV1 @( b& c# j" R8 C3 _9 J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 L1 S( c; `8 n0 k! {: s
where you're going to host your tracking software and your landing pages if you decide to make them.
6 J3 B" I) Z: S" C2 i$ d- H+ r- ^Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. `; @1 p- C# u/ p8 p1 m! W4 D* W
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- F( _5 v2 D7 I9 ?3 D8 x8 `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- T8 C, w: r; I0 H' l- Gterm or build a whole website.) t$ Z5 j. T+ i+ a/ v; p
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( E. s$ Y4 r2 M _5 r, qtracking software on your domain. This is really important, because it is necessary to track your
! l6 q, }% u8 w" t3 i! nconversions down to keyword level so that you can optimize your campaigns. Without proper
& {+ ^2 |+ ~9 M$ vtracking, it is impossible to know what is working and what isn't.0 T; u% L. Z3 ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 P+ [4 O' C8 g9 K4 b/ u9 Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ e( S1 m$ x3 a. z( OProsper202
3 G, n5 P8 p: k" G- a# fhttp://prosper.tracking202.com/apps/5 a9 P8 A$ T" A. y$ Q$ p3 m
CPV Lab1 |0 D) j5 F3 k G+ P; x8 ]$ E
http://cpvlab.com/& d5 P, h3 p- y6 Z' h5 r. V) K
CPVLab Help Videos
8 O. }9 e: X1 g: m9 _) _ z0 Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm: a m( {0 c8 r$ C6 O
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& A1 x+ ? s9 Z: [& i+ r
industry standard.+ E: k# k0 \+ L r4 q3 A7 c, V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 Z# t$ e% }. e- p. _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' {1 U5 C! u) w6 T: r
good support if you have problems with your installation.& Y+ G% i# {3 R2 D2 ~' s2 G2 a9 {
Tracking 2020 J- s2 {8 b6 G! j% }3 h9 ~5 u7 T
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' g' t4 o3 j, V2 I! t. z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 J* a$ ]+ D& b$ w+ V9 Aarea.1 ]" o( V* i2 g9 @' X8 g
If you choose this option, keep in mind that your tracking software, one of the most important parts of! s$ t4 v3 i1 R' N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- ?$ ?5 s6 n* x5 K2 C) ^
interface, and their hosting.
( {! { I3 b3 r: U+ ?7 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% {0 H/ S/ @' q6 l* l
and targets which you are bidding on. Leaving this up to chance in order to save money could( ^" L5 Q$ X! r* |6 V# Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
Q3 l/ B9 S& ^! U4 Twere using.
& A+ Y5 w) C/ m$ b3 RChoose An Offer2 D. h) j9 T/ _1 d" _1 D! N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* q* P+ L8 h9 n8 f
Lesson on Offer Selection* R/ ^/ o5 {; C- {- U G# P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 A$ ]2 m1 d3 ?( }# P6 M; ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 ~8 |2 Z" @2 ETo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" f. a6 A% |8 O" \7 `. E5 \LeadImpact as the traffic source.5 _7 b* l8 f3 D6 _: Q
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 Z2 Q7 z3 ^1 k; Z' }the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" r6 a+ S1 n3 v& K9 b* l2 q9 \0 Wcampaign.
* |6 D) l8 t4 T4 c1 EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, M% [% F9 g4 Z# Q* t+ ^) Z8 ^& \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( N7 g$ t4 _! C; V/ {) i6 Gthat all traffic is accepted.- D! t# ^/ a# A! |7 v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 s( F- m4 [2 _+ l) x. _, _ wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, q: K2 a' i7 T* j+ _: l! z5 q) f
get creatives like banners or images specifically for the offer.6 w! W' U" P' Y, M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 n8 W0 C5 K! L: X0 ?
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 u* m U: L, Q q. W& p' \9 E9 ?) g/ `track my keywords. Without doing this, it isn't possible to see what's converting./ }( }2 H. L8 Q! e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) X5 C6 g0 |6 X$ l2 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 l1 {" O/ f% v0 e& Z3 YIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. e$ R ^+ g0 L6 W# sbottom of the page:' x! a6 C' v% p' S' g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.. l& k9 s0 q Q8 r1 A2 c" Y* K
Click on the offer → pixels → Add a new pixel and this comes up:( Q# W9 S8 I6 U3 U3 X( D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 v. s9 z3 @( }1 o6 i: H# ~+ vfrom your software into the box that says 'Enter URL of image to load'.
+ k9 A7 U2 r1 \ B- aOnce you do this, it should look like this:
6 ?; h6 o7 c6 Q' z. G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( \2 I2 Q( W& M2 B) ?; |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! I4 f' s( b# m& O) N! @1 b! A/ U
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ B. p: S$ z0 Y! N2 T" iProsper or CPVLab.
. |' w4 ~# s1 G4 d. j$ C- z4 p+ C9 r
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发表于 2012-12-27 18:47:17
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