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PPV GUIDE [PPV新手入门][28页]
' c2 \8 R+ [( l. C详细的请下载电子书！
}. B" N8 N! I) }
3 w6 P g$ i' h! W1 ^4 G. T" T5 Q
6 Y& `8 g$ ^4 o5 s1 P% D8 bNewbie Guide
( G+ }5 b& ]% ~6 ZPPVPlaybook.com* J; ^7 b4 k1 e. _# f
Tracy Shaffer- ^' G; h+ y- t# E0 N; W q7 l
David Ford
3 j! b+ T- r1 d7 M' p- _% w: ^+ l& D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& w9 v/ h6 _0 s& F! p# w
Getting Your Mind Right to Start Affiliate Marketing& O7 |- t2 L6 G% n" J6 M, T7 V
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% }' v. ], R! {% E) f8 ?% n" H# Mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% g' n2 T8 M4 T# t7 M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 o- a: @- T, W8 _5 h
with any success, these claims are laughable and far from the truth.
( d/ u4 v5 o% @' z, x( ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ ]1 |% W+ f/ D( \flow management. The main benefits are the low barrier to entry compared to other businesses, and# `% \; O. D ~; B. i
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ l4 q( A$ z3 G0 N; h
overhead.
7 W7 g, b( e6 r YThe winners in this business are the ones with persistence when nothing works, who know there's. c' }' Z8 N& b( \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 N2 f2 V* u4 N4 e" ~' EThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 H( p' q C- Z# h4 u! C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 v9 p- A6 R( e& R, w. o7 DMost of these things happen suddenly and without warning, and they all contribute to the amazing
. v) p( a# O7 ?( g/ l; }& Klearning experience available to anyone with a few hundred bucks and the ability to open an
, n* O% E) j( S" Padvertising account.
$ d P. v% ^: ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business
) A. B. F7 n! v8 ]% U5 l8 v0 j& Nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) a4 |% ]3 @$ g! |$ d0 e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' D2 |7 X U2 r6 r; ]- H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 |: a. L$ ^9 w) s
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, \" X2 M! p9 y1 Z1 Q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 r ]7 n) L& p6 n$ a3 Jstarted building.
' e: s! e% U/ L5 WThings you need to get started:7 U, }/ \* D9 Z2 A( g& U# M% q5 V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( {. L) q' r1 J) }6 p0 s9 B9 T/ Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ `# L/ S: b/ \& q) s) Z6 o+ L; n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: I- Z0 R/ H2 ~; N4 W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 r' o9 @4 Q ]+ rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
- g+ Y5 ^, }! m6 D: i6 E8 Zwith PPV." t, w( b: ~/ ~& g# S
Basic Getting Started Definitions$ U2 f) F& p" T9 f6 I9 m3 E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 q* @! v' c- u3 \3 d$ P5 ]) ~" z" eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# b# B) n& l" y! S3 G2 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# H2 y" @9 E6 V" b2 m9 m
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# q+ |; V+ a" i9 ?( f6 K- ICost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' O6 B0 z% @" z& Q* \" nreceives a commission on that product. An example would be the Amazon.com Associates program,* Q7 X" D4 @; w4 [
Comission Junction or Clickbank.: ~+ q1 ]' F/ D# B
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* s$ H( B- Y3 [, F* y. x. D
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! X8 ]0 K+ {% c, S2 Z7 wbuying a product. An example would be Ads4Dough or Neverblue.7 C3 b1 n. K8 I) k* O" P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% f4 e( d: P ~4 o2 [4 J
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 j8 d' T) E) A3 u& _: Q+ y- z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 P& d1 o% H% k" L; a& ?+ Z
right from the start can really help you. u+ ]* _0 U# K0 k$ Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 z3 g) x: t( m3 u) c2 ~) X* h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 \8 N4 g2 J( [view, starting anywhere from .01 or .015.
% c4 K7 g4 |, E% A7 QIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 g7 o# y* Z4 L* S( u s3 O4 A" Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 j: j- b! y2 f f+ V0 s
MediaTraffic, and AdOn Network.
8 V4 \$ e( V* }5 O( r: t" v: i# CDon't popups get blocked by pop blocker software?
% i2 ~3 m3 I0 o% kNo. Popups are served in a new browser window as if the visitor had opened the new window
% J$ E' G% z5 ^0 [themselves.
' @' `! o2 B/ c6 RHow many popups get served to the visitor?' c# A/ r( X& j1 ?/ c' c1 p7 ?
The number of popups served varies depending on the PPV network. Some pop more frequently
; ?" Q7 @; R7 b- v @% x, B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; J0 j! i1 L) \; Q3 B k+ F
serving this kind of advertising, so they have to toe the line between keeping their software
( {0 {3 [; O% pdownloaded and still making a profit.
3 G# k1 K! W: JIsn't this type of software bad? Why would anyone keep it on their computer?
8 }1 e$ H& z. A- [9 cNo, this type of software doesn't harm the user's computer.6 t. o! t4 e7 d( `, ]6 s8 H Q! W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 e3 U$ p& B9 T, _8 m9 Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 c {* k' x! ^2 v5 ` k) athat they can continue to have access to the incentive.8 Z3 _" b6 d( V1 M$ |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; R; O @1 {7 M8 r& I
How to Get Accepted into a CPA Network% c1 m; C3 S/ Z% u0 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ X8 v3 x" g% S. t8 M3 wto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ u( G% E1 a9 v. C9 K6 h% @different networks.
* G1 s6 m8 v& r/ j' YOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! ]) V' z/ x* ?6 o' tapplication and be as specific as possible about your promotion methods. Usually some time after; t. t! e$ J4 |" X/ v
receiving your application, the company will call to interview you. The phone interview is a critical: E# _# W6 j5 U. R
part of the application process, and most networks will deny your application outright if they can't get
, l. k0 \2 N+ N! b. Eyou on the phone.3 R' _- C; p$ u/ k n* L5 \. G
Often, the person who does your phone interview will actually become your affiliate manager after
' B3 K5 }$ v/ d# i: Y2 yyou get accepted, so it's a good time to put your best food forward.% J4 O# a0 Q' Q D) ?+ Q1 k- r" W
You might not relish at the idea of someone grilling you about your internet marketing methods over
, D7 r- K. ?2 v4 J. H, r* g# {the phone, but trust me, this part is critical. Have answers in mind for the questions:! Y; ?( c6 P/ J Q1 o# q5 f( W
What methods do you use to market offers?
$ f1 t: }) h$ i* i/ N% `5 H8 mDo you already have a website you will be using?
4 I0 F8 v7 `' o; i( fHow much is your advertising budget?
$ }+ J, {2 m% \9 _, DWhat other networks are you a member of?; o1 K$ @' u; g, `! G
Who are your affiliate managers at these networks?4 p5 {# p0 }6 M1 Z7 g4 P
Do you use social media (Facebook, twitter, etc.) to market offers?$ A* s( p* S3 p6 N! i' \
How much traffic can you drive?7 X/ k8 R0 _5 f
Do you have a personal recommendation from anyone who is already a member?! U' W/ d! t1 P; h! ~
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 Z" }! e, q+ v$ N* ]$ i. U+ h- ?application. If you get denied, just keep applying or call someone on the phone and try again. Be* D! x, i1 z s7 O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: e$ S2 |/ `/ b1 Y0 f M* M
for the network can be helpful.) u# s2 N5 n7 T! Q7 c
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! v1 D9 n, z4 P3 s1 }3 }# e E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# K' v1 A" ?$ W, U$ ^+ @3 T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 o5 p* a/ `2 f* ppeople can open a lot of doors as far as networks are concerned.9 e6 t. Y4 M0 P$ V" a* _
After You Join a CPA Network
6 A( [% k& G: V' |: pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& Q# _* d {; fand make an attempt to get to know them a little bit.
1 J$ I0 W4 {9 P$ gFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their& L- S8 L# J$ M6 L5 v- H- F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) \6 ]1 o7 p) n A7 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 \" {* r% N7 o* v. s9 ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 W0 Z) L7 F$ }# D4 n2 g( R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 W" l6 D- j; F4 A7 c8 f: t. g1 p
email.
6 W& {$ {# v W c6 hFor more helpful info about dealing with affiliate managers, check out:3 I% N' c1 D( `3 d5 X
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" M, `% Q, N+ b* d) P; U
http://www.mrgreen.am/affiliate- ... iate-managers-want/' z n$ ^% |; w' Y1 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
m' D; a/ I- z2 s; jSet Up Web Hosting+ V1 b4 b' s0 i @. F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( C6 V. |7 O4 }& v8 @& ]about internet hosting. In general, you get what you pay for with hosting. When you use a shared( z2 o6 N! y% q2 e
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' a6 O4 W3 M3 _7 O/ s" Q" F. Nwhoever else is on the same server as you. |4 L+ ]5 Y# Y, @3 J& G/ b# D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 O# N/ d+ S. ^- z" J
enough that the visitor can't close the window before your pop up is even shown. You have about 3) g n1 h0 S: P$ S* b/ o2 k/ o# k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 J7 _7 x$ |; j0 d4 W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ ?) h+ F0 o) ?5 s, Z
house full of roommates (hosting customers).
# h/ V i* s" ?4 m3 `* f5 lIn shared hosting, this is like having roommates where everyone has no specific designated area inside4 q# H/ {- j- r' u3 E! V4 m/ ^9 I
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 @2 d6 z# @# D9 v' I1 E9 p9 U: Z
fit." _: `- B4 u" S4 _' a" V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 E' p$ ^+ w' r0 mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate, U) k4 b2 q' I5 k) z6 X. M. Y) W
their food. Everyone else's food in the house has less space to take advantage of.
$ j2 h5 _. z7 ?1 E( IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! Y0 a; O w5 b7 V0 p/ N
any type of hosting this is a bad thing, and especially while running PPV traffic.1 J8 Q! {) C! h4 o7 }+ c6 H
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: V/ v- R4 {6 G4 ?& V! d4 Ginside the fridge to put their food, and other roommates can't come into that space. The server is- q2 a+ F8 O* V: [9 L
partitioned, so that each customer can only use a specific amount of resources at any given time., |, S: \* r4 [8 e9 A: H1 o3 v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 J7 Y# M! S3 t. Y. X1 ?1 ^) m
belong to you and no one else can use up those resources. This makes it possible to serve much more- ]0 q' x9 `& Q( A, y
traffic, faster.
/ ]: v& ^$ ?5 D" dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 M( K* t3 l( u2 D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( p+ ~: y4 n e. t, J X" J4 Hhere:$ {, c2 p) r# J. `2 \. @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 S* m. x) i4 B! h9 @
VPS&highlight=hosting
& F& H5 C* T- c' VDedicated-Hosting-vs Shared-Hosting( f) s- Y! J0 f u* P7 c" j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; l( ~2 e2 s# Z Q2 U# eHosting...Your-thoughts/ p P9 @4 H. A' \ O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 d0 _; [5 w! ~2 I
Hosting Providers for PPV
3 O" o# {7 O: h. B- @5 S" TBeyond Hosting6 i' H: |. S2 X; t/ }2 C( m
http://beyondhosting.net/" ]) R5 ]" {& J+ x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: N) T! J/ z* K r" wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 |+ W. I" `: Q+ K
direct linking with PPV. Also, these guys provide great support.$ g W1 ~% I, U2 ]) c
Prosper202 Optimized Hosting, v G; U1 l! e
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; x4 [: `# L! K
CPVLab Optimized Hosting
, Q3 p8 F8 p( w! W! _9 l: t/ O% Ehttp://beyondhosting.net/CPVLab-Hosting/9 m5 i' @! ^0 t3 l' e, B% Z
Domain Names for PPV
+ w+ J1 s+ H; t+ i$ P9 g# DOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# B$ y& o U; R7 l6 B. S3 j7 u4 twhere you're going to host your tracking software and your landing pages if you decide to make them.
7 f# e7 ^& \' {8 n. @Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% a8 p8 B: i) R* z* h! Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,; E: [9 l/ [/ C0 Y2 J4 R* \ {: ?$ l
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 k; @" X( m& T# j- _, b# ^. Lterm or build a whole website.
s- \: Y4 z9 [# j8 ~After you buy hosting, a domain and get those all attached to each other, the next step is to install
! W6 [4 C. z l% F, ?* N B0 Ktracking software on your domain. This is really important, because it is necessary to track your
: a$ }5 f0 g9 x) j9 U- E0 K2 k% cconversions down to keyword level so that you can optimize your campaigns. Without proper
$ w( e7 K% A stracking, it is impossible to know what is working and what isn't.
a* k& a6 [1 h2 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 h; X" |8 B+ j) S) X+ c: P% @" ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- [' f& Z6 q- Z$ N$ ^Prosper202' T4 O z9 ~: d) N
http://prosper.tracking202.com/apps/
# Z4 q9 R1 O4 j( e9 j" @CPV Lab* z+ z9 C7 o3 ?% t
http://cpvlab.com/5 V; u1 x! o& x8 N( t
CPVLab Help Videos. j, b! e4 n/ y. j
http://ppvlab.com/oweiw/oiurw/vdm.htm
( [3 {+ L6 L& \; YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 l7 }2 g9 R/ k9 ^; _9 J ^industry standard.
6 E2 j! d% h4 |6 V' h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ ~# s, s1 c' v1 @* F3 }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
`6 j) O3 J2 {# g% R* ?good support if you have problems with your installation.- v4 U, D. m$ H
Tracking 202
5 q% R0 A9 J# ^! g4 ?Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& Q% v' U4 J$ ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& \0 _( t- d( d9 rarea.
, S1 F& z3 O8 W1 i, LIf you choose this option, keep in mind that your tracking software, one of the most important parts of
5 C* N7 X/ `% U+ U9 eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) L+ h( r3 `' Y* B4 `$ Y+ R
interface, and their hosting.6 K5 W8 j! B% v! t) z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, u9 K2 V9 i' { j
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 z* c1 B( M2 H6 L0 ]3 y2 M% |potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# h# |0 V( Z @- k3 M' d. bwere using.
4 T: \1 C& X5 X$ dChoose An Offer
2 h) K) y _3 }& GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 H3 e4 Y# h) u
Lesson on Offer Selection9 J7 y# |3 q' \4 L. Z4 X0 J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
; J2 b- K5 I7 n* f# H( Y+ RIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! L/ A \9 ^6 l/ h0 p) @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 e7 _/ C) y( X: g4 @0 _
LeadImpact as the traffic source.
7 z8 j E6 ~* NNow the best way to learn how to put all of this together is to just get started. For some variation in6 m, m( \0 _, a: @' {
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& @' W, p7 b; t8 [campaign.: w: x$ B% d# E* s+ l3 m5 d
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. E4 R: g' M6 X! h* N0 n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# `' `9 ?! |! T5 ^# U
that all traffic is accepted.
. k+ W) ^3 G. m2 h8 b6 e1 W/ FFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. K: p* M* L( A0 ~/ F. G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 s- S0 |5 K. M; w
get creatives like banners or images specifically for the offer.3 \7 T1 Y( z, V$ O0 _6 H; f) F: N0 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 j8 a1 Z. j/ X$ gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( P( G* p/ N' m U
track my keywords. Without doing this, it isn't possible to see what's converting." ]* E/ f% z5 ]+ i6 q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. q% ?0 `' F& k! N- m) }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ e/ N- `% k/ F! ~+ J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# R* J* W D% m1 E2 s
bottom of the page:
/ d- I4 M- \. eNext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 N( k. H' I2 \: t# ^! w5 vClick on the offer → pixels → Add a new pixel and this comes up:" G' B! G1 g9 E: X8 t2 A& r* Y6 L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* V1 E) t7 E5 g0 y6 }1 j% E, qfrom your software into the box that says 'Enter URL of image to load'.6 R$ N( |$ l [ t, d0 d
Once you do this, it should look like this:: X1 q; i) R2 S! f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 e$ o+ p8 q' h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( D& ?5 M/ A# k9 U" r" j4 f- d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 w! w' J. N' d( i) `Prosper or CPVLab.9 r7 p6 ^; Q: O" Y- m( S7 O
& x* ]/ ~% z5 w; t5 d7 t. q# u0 Y |
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