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PPV GUIDE [PPV新手入门][28页]
. q& f% |- e8 l1 q& d- F; A, e( |6 [详细的请下载电子书！2 u: }+ W. }) v" B4 T9 K+ C
! T6 `8 m1 W) i- K. v
' H" d% B1 o& q$ H5 S. ~7 Y' BNewbie Guide# `4 Q7 U! T" W8 |) }; C) D/ u% u
PPVPlaybook.com
; D7 Q# u* I1 ? Z' w( c5 {Tracy Shaffer
: w; `, C" O; B7 z1 p' n# fDavid Ford _) D! r' u2 w( B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- R, F$ d: W+ \! w# t7 LGetting Your Mind Right to Start Affiliate Marketing
, R u5 c( a7 C; q( _9 TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, {" Z i# y0 U1 }7 |. y7 ]
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 w9 _2 u8 o% G3 Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 b9 K" n8 O* Q, t/ b4 n5 ?
with any success, these claims are laughable and far from the truth.1 v# N% W& |; R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; X8 u! n k: U+ P/ P! F" Gflow management. The main benefits are the low barrier to entry compared to other businesses, and7 E: c+ h$ C* h1 {
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 O p- z) S9 F0 _0 {
overhead.
/ { D8 f( w w* y Z4 A5 AThe winners in this business are the ones with persistence when nothing works, who know there's
) \! H N8 c4 y" N9 splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ F* U; o2 g4 K6 t2 j, h" Y4 @6 gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can6 d) J" m# `! g9 C6 R" s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 I6 d; n, `( a+ sMost of these things happen suddenly and without warning, and they all contribute to the amazing
5 R1 z( K$ |7 J J: clearning experience available to anyone with a few hundred bucks and the ability to open an* X3 G2 Y4 Y- H
advertising account.
2 h; p1 A& n5 s; _$ TYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 c; v) y& \7 @: H" D: r' M8 r* {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 L9 D1 w& N0 k( I2 H) Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 H5 A& Z$ }; y8 J5 }# s* f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 p3 x5 x4 T# Q% f( cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- H9 D E# \9 U. Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get# X l* J# \' [. s; H! v
started building.( N; K- z/ W6 ?( r1 {% F, Z
Things you need to get started:7 }! ^$ q( G& E9 E* v- L: F5 V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ W* L6 z C7 u/ p7 H
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 i a: i1 B h, Q# U" h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 w1 ] U0 p3 I8 \6 v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# o o$ }/ m( p$ E- t3 `This guide describes from start to finish, how to get started in affiliate marketing by running traffic% X/ v. Z# P; \6 E3 b3 g
with PPV.
# V3 [& i; _" m. r5 EBasic Getting Started Definitions
: k% ?4 g, L7 s. lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more* s5 v( @8 x4 |0 T# J F/ ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& N, u7 r( p: K/ p/ X& ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# x' {9 F# R; K3 x# S' Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! o" d* g, a6 O$ O5 j3 o( z+ f5 S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! C8 ^3 y3 v1 u4 P# j
receives a commission on that product. An example would be the Amazon.com Associates program,$ Z9 O V0 ~5 b! a2 X+ m" w
Comission Junction or Clickbank., \% ]9 n) M- }5 l( v' y( r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( I6 z; y, V' l0 [an action like filling out a form, submitting their email address, signing up for a service or sometimes" E7 [3 w. ^1 h! O1 Y/ M8 X4 l
buying a product. An example would be Ads4Dough or Neverblue.
, s- E& L! z+ Y2 {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 Y& {. t: ^- j' a# N* u
account, getting the affiliate approved for offers, bumping payouts and just about everything else- q5 s8 F$ I% h- N, \$ y% O1 z2 e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* E2 }2 S5 b- P9 Z p7 Q' Lright from the start can really help you.. O7 }3 { Q; h: Q/ m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ u- v5 P0 ?- o$ y: iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per, r$ C3 B3 o# y0 C2 V! {
view, starting anywhere from .01 or .015.
5 c! [1 E9 n% B" Y1 I XIn order to use this type of internet traffic, the affiliate can sign up with a number of different Q( A$ x. ^2 }+ u3 L( V) }( A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 k i5 J9 {1 J
MediaTraffic, and AdOn Network.0 w4 s* g. @, i" o9 g
Don't popups get blocked by pop blocker software?
, F4 g6 n2 Z) h# _) k0 lNo. Popups are served in a new browser window as if the visitor had opened the new window
/ ` i. H; o4 H3 Gthemselves.
# Y6 `/ e, k% |' ?How many popups get served to the visitor?
+ n* p Q0 o: f4 JThe number of popups served varies depending on the PPV network. Some pop more frequently2 @% C& J& S& j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 N6 Q) ~% f% ]$ l$ Z! [
serving this kind of advertising, so they have to toe the line between keeping their software. ~% j0 Y4 m/ I8 z1 i
downloaded and still making a profit.
5 p) [5 t( I/ [ gIsn't this type of software bad? Why would anyone keep it on their computer?
8 F0 z5 z% m0 Q' U* d8 ~7 }: Y" ^% lNo, this type of software doesn't harm the user's computer.( L& l& w& s9 x( _0 R* f g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
[$ F' I W) ~! r$ {toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ j }% c% g% ?) Z: ~4 Fthat they can continue to have access to the incentive.+ b% v$ t' X, m9 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- I: X) @% I, H) W- XHow to Get Accepted into a CPA Network
4 Z6 b2 p/ x) q8 T7 R4 N0 nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. M4 \) |" }! z1 _& G6 q `
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. H2 x3 n) [6 I1 odifferent networks.
7 U) H: Z2 v1 ^9 {9 j0 K) [( LOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 v+ u1 s$ `: |* bapplication and be as specific as possible about your promotion methods. Usually some time after2 M! K3 T& O# l9 j3 w) b
receiving your application, the company will call to interview you. The phone interview is a critical
+ [/ h- j: p9 h5 tpart of the application process, and most networks will deny your application outright if they can't get
8 E5 c( H- q3 [/ W4 ~you on the phone.
% a. |- j% D) j0 Z3 z) ]Often, the person who does your phone interview will actually become your affiliate manager after) c& s r/ _1 V) {
you get accepted, so it's a good time to put your best food forward.! k+ y, E, v: R, R# v% k
You might not relish at the idea of someone grilling you about your internet marketing methods over
: s0 ?% K j0 P: x8 A1 f& [' n* j8 sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
9 o" r7 {" x& L+ I1 E) j! J# RWhat methods do you use to market offers?
5 R5 O& Y. u, t" b( NDo you already have a website you will be using?) I4 l) u( [; G/ m
How much is your advertising budget?
! j! E9 S/ b/ ?) fWhat other networks are you a member of?( d' h0 W: l0 M+ a3 P4 Y
Who are your affiliate managers at these networks?2 t$ }8 S% o4 Y" J$ l2 J
Do you use social media (Facebook, twitter, etc.) to market offers?* L; Y5 h0 J9 Q
How much traffic can you drive?' ^2 o( N) ]2 `2 P! O% W) G
Do you have a personal recommendation from anyone who is already a member?6 w* t# d/ j. i) q; r
Once you provide satisfactory answers to these questions, the network will approve or deny your4 p" F& x6 ~+ U8 N% @' e: b
application. If you get denied, just keep applying or call someone on the phone and try again. Be# R2 y: G+ {7 ^6 U( o/ U4 {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( y4 n- p( k' Q. I/ Yfor the network can be helpful.) v4 w1 U+ G; W" y3 t- B
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate E% m9 Q0 l" G2 ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ j' h) g/ [+ y, {$ i8 h! [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 n& s- X) u# T. \* R* C/ s" g2 Lpeople can open a lot of doors as far as networks are concerned.
. u/ ^3 Q. }; a5 l3 P5 b; ~After You Join a CPA Network; ^' x# [4 D2 A! l; _. Z q! e$ o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' w- V2 }& `0 W# h) Z7 V
and make an attempt to get to know them a little bit.
8 x3 |0 h- D0 m( @2 }Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' z# v3 ?+ l2 I+ p2 M. dweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 \4 _, P" S9 ?7 {# d7 y/ M1 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* W# }; o) U" \/ k: y5 D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 U; n$ v' ]+ |3 A& t: x2 y' Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. R) c8 g: q0 W5 x" k, p
email.
! Q% e& L3 Y+ S- `For more helpful info about dealing with affiliate managers, check out:
1 P* w& Z) E: B4 s6 _8 `* R' q: \http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 H! p2 F# l5 A- a) w
http://www.mrgreen.am/affiliate- ... iate-managers-want/
6 D, R( L2 A9 N3 M/ d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 m7 P* H# L- e. a. `
Set Up Web Hosting
4 q" U P/ F. EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ g7 W# p% |5 {1 c, S9 I- ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. W& U- j/ c- i' L, xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: a( e+ K. o; X" L$ j
whoever else is on the same server as you.
. U, d" [! k$ `+ CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 j/ I- A- j, h s7 {enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ h7 R( _( e" L( _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& z+ i) s1 s0 @; o. fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ U% X* w' u/ a/ x( }- mhouse full of roommates (hosting customers).
, t1 M( S+ ]6 P1 \: Y: ^8 PIn shared hosting, this is like having roommates where everyone has no specific designated area inside# ^. X6 K! J# R' a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- G) b- _4 X# Zfit.
) [$ E A) B% T7 h" P3 ^- k6 W' ]8 hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: M& m3 C$ @1 J4 pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ i9 `+ x! v& r' s: Z
their food. Everyone else's food in the house has less space to take advantage of.
. S& |2 _4 e4 }+ _+ _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" m" s1 `( H- `" P9 I# v% }any type of hosting this is a bad thing, and especially while running PPV traffic.
, w. N& `2 F6 d oIn the case of a virtual private server (VPS), everyone in the house has their own designated space
6 |6 C1 H8 k) x7 b! [% D% Finside the fridge to put their food, and other roommates can't come into that space. The server is+ k* }9 |* R: Q% Z; l/ V3 `# q3 @ q
partitioned, so that each customer can only use a specific amount of resources at any given time. m9 f0 g' @; b" ]% ^7 I. _. {0 j$ b
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
% W3 j; j; }7 r1 ?1 Xbelong to you and no one else can use up those resources. This makes it possible to serve much more
& J* H. T3 t' ^1 I* W. ktraffic, faster.2 f0 X, ] A+ b R3 N5 d& u
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" }6 V& e4 A. |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 Z, q- F8 u9 Ihere:
! T n, e9 }& N" f! q8 L: Whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 h1 @" C0 k$ y0 J$ ]# B0 v. N
VPS&highlight=hosting
) K& g% X3 j/ l% e* W- A- ]Dedicated-Hosting-vs Shared-Hosting% r5 l8 \0 i6 B; d" r" M* r- }) E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 l0 E9 i, Z% A& Z/ X
Hosting...Your-thoughts
4 m, b J& L0 P/ z v3 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: K7 }, ~" P5 KHosting Providers for PPV
% }* I. C {- a+ Z! T# H1 aBeyond Hosting8 |7 I% P7 r1 m+ i/ g2 q/ x: w
http://beyondhosting.net/
5 |" H. N X4 b4 B) U* v4 _ SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 l7 t3 [; E% @* E0 {receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" E6 [" C; H1 q4 y
direct linking with PPV. Also, these guys provide great support.; O2 }/ J0 a; b
Prosper202 Optimized Hosting
% }' v" u# \5 `http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: S. r5 W0 T. y8 z) u: {
CPVLab Optimized Hosting" M, w( h$ @ U
http://beyondhosting.net/CPVLab-Hosting/' [7 b! Z4 B8 p6 z1 x! R; q' J5 m
Domain Names for PPV
% G1 f+ U, B8 W x% U1 H6 |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 |+ D* v. c) E) r- j8 J( m5 Ywhere you're going to host your tracking software and your landing pages if you decide to make them.# O; d" k+ ^! j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ l9 N8 M; K2 a+ Q* ubland one is fine to start with, to host both your landing pages and tracking software. The .com,
) y; V, h" r$ K8 t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; }' w' Y3 W9 i) j4 H# v; [term or build a whole website.
9 j; k6 E- }, g }/ ]After you buy hosting, a domain and get those all attached to each other, the next step is to install# w6 W2 A* L) Z6 c
tracking software on your domain. This is really important, because it is necessary to track your
- i+ A% G" E- o" hconversions down to keyword level so that you can optimize your campaigns. Without proper
& t8 @) z P. c5 ~+ R" otracking, it is impossible to know what is working and what isn't.
8 e$ p6 d, g& l2 o& p+ E& y- ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( L; u' V# L+ z* w+ u5 Dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 l8 M* M1 [# Y6 bProsper202
6 a* V2 n7 R2 r4 R) Ihttp://prosper.tracking202.com/apps/1 X# ?0 e5 {: z" h$ i) y# G3 t
CPV Lab
~0 K9 z% z% Qhttp://cpvlab.com/' i; R8 g0 w8 a- B) W
CPVLab Help Videos9 V9 r' q' b% M5 v3 N+ C" b7 a
http://ppvlab.com/oweiw/oiurw/vdm.htm8 t; \, w; e: P$ y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an. Z8 H) E" K8 R. w. ~
industry standard.
3 @' y, l5 n) Z1 j H, g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 r+ A5 E6 Q# K/ G5 r
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' w) }- `% [2 d( N* L9 jgood support if you have problems with your installation.' ]+ V4 U3 v9 A3 u9 [( e
Tracking 202
/ `$ H9 A( [- E% y4 Z6 dTracking 202 is the hosted version of Prosper202. You can create a free account and then build your" W# j* k* U$ Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! V2 P& Z% T& H* |
area.
, A- n' \5 H3 h3 p8 w+ Q* L! rIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, S$ J& M' M m7 h) Q+ y2 \& Uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 s! B$ n+ K! L1 Linterface, and their hosting.
/ f4 F; U' R1 m+ w3 K- E" sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 w, v/ L k; z- D
and targets which you are bidding on. Leaving this up to chance in order to save money could/ j' { H6 l! |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 q) D* f" ^6 Q1 m& E, Hwere using.
/ [0 x# }5 C0 N& ~ m: j3 a! vChoose An Offer
6 I4 ?/ Z1 ]4 |3 LNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) {: I. |) k' fLesson on Offer Selection4 A* s3 n6 G, [2 e/ {# C+ z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# S }( e7 s* U( k7 b4 L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. t ~# x8 j1 }: Z, ?( ^1 i
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 [( |3 I0 X8 u7 m6 S' O: @* ILeadImpact as the traffic source.7 i' S' c& m2 C: ?0 y
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 w3 G- o& t) u3 u& Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ X; Q+ M9 Y& L5 ~ b. \* d
campaign. d9 }3 `3 B; R. s: {% |% i! |9 O
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 x$ V8 F: `5 Z6 q. |
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# W4 [: }0 s% X; |* A+ G/ lthat all traffic is accepted.# w3 H4 s# @" {! [! N5 Q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ q) A( B4 r) a* f) J6 q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# k( O& r8 u7 M; n2 d3 P
get creatives like banners or images specifically for the offer.- k; G/ S J7 Z6 t4 f b0 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 f6 ^+ B h/ U5 |2 R( ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
P) M- f/ `; B" ftrack my keywords. Without doing this, it isn't possible to see what's converting.% ^% V( T9 h7 T4 ]( P) u+ P5 ?: m" B
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: A, h/ Y! Z V% @) U. @# G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- Y/ g9 B; S: I8 {2 C( I
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* W8 c; f: u& Xbottom of the page:
3 z8 X5 `& }! ?: v! {1 ]) @Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 _5 ~5 k0 R) L' w# W1 {( E9 Z4 E% |; g8 r& zClick on the offer → pixels → Add a new pixel and this comes up:" D! A; t0 n; D% Z; F- B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) q' g7 d2 p7 w$ w/ \8 N% V
from your software into the box that says 'Enter URL of image to load'.
2 T' s7 n/ N# [5 K! |Once you do this, it should look like this:
9 r$ X2 @- {" W" u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 P$ W7 j8 L3 e2 G0 v+ LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 D- w' K% Z" N7 q) @9 E# j0 [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ q' \% W) Y j1 `/ C2 f V6 W
Prosper or CPVLab., x( h9 Q2 ]3 S* Q) Y
- d+ q8 a6 }, i: u2 N
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发表于 2012-12-27 18:47:17
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