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PPV GUIDE [PPV新手入门][28页]' k3 x/ A( r+ S+ q4 @2 M1 T
详细的请下载电子书！0 d: F. p; [8 e# Z& A" l }
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Newbie Guide
3 P- X7 T }- o9 ~& G; BPPVPlaybook.com
4 p; I# @8 l: A6 _( hTracy Shaffer
) u# V4 r3 P9 l0 r4 _David Ford3 Q7 V- K# |) o6 K3 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% e2 ^% `1 g( e: x- c) f6 l
Getting Your Mind Right to Start Affiliate Marketing4 \4 A- ^( A9 g% ~+ Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ O5 K* d" v( ^
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 x" Q8 B6 \. m" v9 \% l. A' m# s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ a1 b0 A M+ f6 Q1 a' Awith any success, these claims are laughable and far from the truth.
& h+ S) s6 x5 v! Z3 j* A8 RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: F; u* l- X+ @2 `3 h. p* Kflow management. The main benefits are the low barrier to entry compared to other businesses, and
% k0 W( d" d" n" i* Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low ^6 T: |, r- `, Q1 p1 _: u" J3 v2 W
overhead.8 z" m1 x- p4 g: r+ m
The winners in this business are the ones with persistence when nothing works, who know there's
, @! r; ]9 L/ b- @1 r- `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 U/ G# R' n: [! p' A6 U2 p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% w/ W1 Y2 o! a3 F6 J5 d# zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! F2 N! M. z2 V+ Q6 z
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ ~* v$ G4 [5 a. n
learning experience available to anyone with a few hundred bucks and the ability to open an" ^9 w. c Y) y% Y; {9 q
advertising account.7 c8 C2 j) @" r8 X% }" L: ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 e2 ^3 K E, `9 k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ ^0 n( D7 v0 }; Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- u l3 j. l+ H4 C8 b& ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 |% W3 i, \6 ^$ F2 N [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' F6 {! l0 M1 w5 Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) t: T& m4 d: Y
started building.* x8 z C% f, s: |
Things you need to get started:
* ^; a6 l, b) J) \+ l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) s, H# h5 h5 X* q3 w) @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' q P5 ^/ i, ?0 Y7 _. J: C0 P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# L: v8 J; W# m4 b8 }9 R6 g$ @) w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), |& w& w8 Y- D1 P7 |4 t. O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" ~3 @9 o& G" x6 x9 J
with PPV.- b9 V7 u) h! Q" z+ N9 A* ]( `0 f
Basic Getting Started Definitions
: z& x5 ^% u' e, M4 X3 pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 K- H- T* k: x, }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, R$ ~# m3 ]; r& ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; M) g! Z8 j6 e( ^types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. F8 f6 V! V6 D3 o O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. j7 ]4 K, C9 |9 B+ Q: _receives a commission on that product. An example would be the Amazon.com Associates program, O+ h2 W2 x. j Q( G6 V# A+ M
Comission Junction or Clickbank.8 p) S& J1 Y) d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ E/ h% ?& R# z _1 A- N6 S- ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes3 D i( k, D' U2 \; B
buying a product. An example would be Ads4Dough or Neverblue.4 p) v7 Y) A9 r0 R: T/ a5 \+ R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ |: i1 M2 C0 \( G+ O) H- f
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 `) `0 u! F( r I+ ~* Z2 O+ Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% n4 g- ^0 Q: N9 r3 E: O1 i' Zright from the start can really help you.7 ^6 B4 }. G) D/ }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) I; v" F7 B A2 m% W
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- H1 l, l( x* [6 y# E% _0 o uview, starting anywhere from .01 or .015.
8 B' l7 p* l' |" x D: wIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ z8 V s* q0 J1 ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) I$ X0 Y) u) K
MediaTraffic, and AdOn Network.$ M! c: ]; B- Q* M
Don't popups get blocked by pop blocker software?" g4 L: ?% o# E F
No. Popups are served in a new browser window as if the visitor had opened the new window2 @, ?2 W! e! @: H& r
themselves.
+ b9 _& i& w! S' a' ]; n& JHow many popups get served to the visitor?) i( c6 q( B4 O7 h
The number of popups served varies depending on the PPV network. Some pop more frequently8 T8 F* G6 u8 T! n7 L
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) W8 X! h! q$ J0 Xserving this kind of advertising, so they have to toe the line between keeping their software/ Y9 {! C5 F7 h3 j5 e& e
downloaded and still making a profit.
I, t2 P0 u3 o7 R* EIsn't this type of software bad? Why would anyone keep it on their computer?
3 k3 { K( |# _) J8 {No, this type of software doesn't harm the user's computer.
- D# h' F3 r6 Z- f: r- z$ {Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 u5 K2 ^; [1 A! K8 m) u* @7 Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. J. U- M6 q% n8 O. s: [that they can continue to have access to the incentive.
$ D0 d) m8 a% X# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 N* ^/ k0 m* l# @
How to Get Accepted into a CPA Network0 ^7 a4 [: q) i8 k9 C& Z/ t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' C) K @0 ~* w6 _7 tto start looking for networks is Offervault which lists offers and lets you compare payouts across7 P9 M" P) s7 w& T4 X# q
different networks.4 a& M; T; Z* o) U' A. l9 R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 k6 S2 n) c+ e1 t: b6 D1 bapplication and be as specific as possible about your promotion methods. Usually some time after D& T+ W0 O* k! x2 ?% j8 e: R
receiving your application, the company will call to interview you. The phone interview is a critical
( {; G. }: p7 F* i: @1 x/ X5 Bpart of the application process, and most networks will deny your application outright if they can't get
+ [5 S+ Y( M( n- nyou on the phone.
1 `/ C; N4 b# @9 N& n! U$ }Often, the person who does your phone interview will actually become your affiliate manager after5 [, [- J8 j3 {$ [6 ?( p' O4 w
you get accepted, so it's a good time to put your best food forward.! d+ y; h0 r# j4 D
You might not relish at the idea of someone grilling you about your internet marketing methods over
3 N9 C* V; V1 C1 _! Sthe phone, but trust me, this part is critical. Have answers in mind for the questions:+ m6 F4 L6 P/ N0 [) l( V" U9 W
What methods do you use to market offers?
: c1 k$ i3 k# N0 \Do you already have a website you will be using?' B! Y0 c+ d7 u0 L P- j
How much is your advertising budget?# ^- u4 u3 G( W5 v+ G. q' S
What other networks are you a member of?
" P/ ^/ A' E1 Z0 \3 TWho are your affiliate managers at these networks?% ?8 M* p+ x% X! @
Do you use social media (Facebook, twitter, etc.) to market offers?
. D$ i, r; O5 b$ y$ y# N* NHow much traffic can you drive?
8 n0 I( W3 z# U8 pDo you have a personal recommendation from anyone who is already a member?3 t. ^" i' F/ S. s9 i" D
Once you provide satisfactory answers to these questions, the network will approve or deny your- i4 O$ o9 k, T, N( `
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ n9 G# e7 T0 U/ r [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
: }9 @+ f! \5 l" m$ W: `! l/ Xfor the network can be helpful.# S4 K V+ \- P( V e9 d o- i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 t# r+ Q; k$ ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 i- l, N7 d2 R; W* i, ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; M9 s8 i1 a( Q9 Q& Tpeople can open a lot of doors as far as networks are concerned./ y! I: P% a; r& }9 Y
After You Join a CPA Network& \9 V3 a4 E7 ~* P7 ]/ J( \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 p% S- P& q4 {& [
and make an attempt to get to know them a little bit.& r( Z/ y$ v' k+ M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 o9 v4 Z* j9 G {6 O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 \6 f" Z o% F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# `% w/ C4 I$ d; e; j; ~; @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% z- J& E3 u9 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& a1 ^% ?( k3 x) }* V1 X6 t# I3 o9 S
email.4 q6 u5 |$ o2 ^
For more helpful info about dealing with affiliate managers, check out:" }6 Y8 E8 h; V9 N# ?' o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 O7 A. f$ E5 a' f2 {0 h8 q ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 ^6 C+ ~& B* {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; |2 P, T! t. GSet Up Web Hosting
; w" o6 H/ S9 tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 i5 m' n9 u$ z/ n0 `* i' \3 j" ]
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' l8 }! i' }% t# Z( s: n& Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% D' K' b0 `" Z7 w6 b9 gwhoever else is on the same server as you.
& n T2 Z& d$ _/ s: X1 JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, j7 h4 o' h% R
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 b- s ]5 J+ l3 yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; P- `# H" o3 r2 o- s) m# {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" A; e$ }! a$ O- l
house full of roommates (hosting customers).. A T) Q1 b( C; d3 Z
In shared hosting, this is like having roommates where everyone has no specific designated area inside D% `" }; U; y0 W5 o* u* s
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
% _% D* a M' F7 E8 l. j+ Vfit.* ~$ e j, ]" D G1 t# t" ]
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. `& G" z8 ]8 H4 F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* v/ R9 x& P; ~4 n! C& ntheir food. Everyone else's food in the house has less space to take advantage of.1 j3 O* s& b' P; w7 b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 ? o4 z O4 p0 ? }any type of hosting this is a bad thing, and especially while running PPV traffic.
- m4 Z3 r" u( w. g2 W3 LIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ `: J7 C/ D( {. _( x; Iinside the fridge to put their food, and other roommates can't come into that space. The server is
4 W8 e) L7 ]+ zpartitioned, so that each customer can only use a specific amount of resources at any given time.
) ?8 B# |) @4 Z# L* ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) ?, G' e% {' R( o' ~/ P4 ~belong to you and no one else can use up those resources. This makes it possible to serve much more
+ R) Z+ j1 t A; [+ P: vtraffic, faster.) N# z% v, S2 F& i/ G$ Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) m3 \1 n- d ~' o( ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 q6 N% ~( v1 ^. C" xhere:4 c) f2 M5 Z- [* A- `8 Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 \1 r8 z- I! }2 j0 Y
VPS&highlight=hosting
! A% ]+ R( X: S" t2 y! rDedicated-Hosting-vs Shared-Hosting( H1 `/ V; h8 Z! s e7 T: V0 j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, i8 k+ r, p2 o5 `6 d# V* \% o7 O
Hosting...Your-thoughts
+ f* v* H7 a V. t9 T8 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; n/ F3 l: j. oHosting Providers for PPV6 f* `2 J4 g0 t" ~& Z* Q
Beyond Hosting% C) L- F% I9 _: j' [# Y+ T' N( X
http://beyondhosting.net/
# M, g+ y j. g1 e5 c' vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, `; C. X1 c8 K5 ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 y7 l D! h s8 U9 R& c/ ~
direct linking with PPV. Also, these guys provide great support.
& V* w7 K l% ^; S7 L6 s- y4 M+ qProsper202 Optimized Hosting& j( }$ t4 o$ t4 _2 x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 h2 ]7 I3 d" R6 A
CPVLab Optimized Hosting
W9 c) B& { [1 K' Qhttp://beyondhosting.net/CPVLab-Hosting/
+ T1 D7 u8 P0 ^5 | }Domain Names for PPV
8 Z1 v4 m1 F( Z5 UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is N" e" ?: k" ]7 [1 p3 C
where you're going to host your tracking software and your landing pages if you decide to make them.
3 W' w; ^" m2 jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 p+ I6 G- A3 P* @bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 J% h( |. a. O) u2 [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* `7 ]* {) k# V6 K4 Dterm or build a whole website.
+ G, {3 z! x: q% \' ^( c3 RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 g+ \$ |5 j! `# {. c3 Otracking software on your domain. This is really important, because it is necessary to track your U( F' H$ V$ y1 s
conversions down to keyword level so that you can optimize your campaigns. Without proper
) V1 n b3 n3 Z- d- K: ntracking, it is impossible to know what is working and what isn't.
4 E3 j; D: D7 C5 P4 UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 B9 }, \' i: ?, j- d9 C3 L# r0 V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% Y5 a4 V0 [6 M8 G/ e- u1 W" N
Prosper2025 i: {+ v4 ~$ u$ _$ R) b
http://prosper.tracking202.com/apps/
$ I* u2 B0 @/ p) i+ zCPV Lab& D& t1 u2 A' J! D$ n& {
http://cpvlab.com/) D1 s$ V x* V) } k9 H; R) s
CPVLab Help Videos! p) _5 d! P( @/ A/ P* c
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 [2 y: }; _+ [! D; s/ ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* Z/ f9 N) f, `' ?
industry standard.
, s+ ?( r: B* u' s4 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 g; C9 b; Y0 S; @' vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: ?* D5 \- j* I, f. z0 c& x9 N; c
good support if you have problems with your installation.
7 `4 i+ y# M. @# p0 E6 y( cTracking 202- d/ Q. W$ Z A1 z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 R% ?% R9 N% M( v9 R. C) }
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ r9 a2 n: X) `4 earea.. p7 M; F! |# X6 v, d0 j% ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of! L$ ]) `7 R5 D4 h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 h' |: ?, J" _6 C7 iinterface, and their hosting.; I' l* ?+ s9 X% T
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 b! R% T$ O! G6 L7 B- j. W* @
and targets which you are bidding on. Leaving this up to chance in order to save money could
3 }- {; U# ~0 h0 x7 i. e. lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- b% p2 \+ Y0 M, \% }were using.
- s7 W2 f4 f# \# r+ WChoose An Offer! V7 x5 H# K3 u \9 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" m' m! I2 }" d( pLesson on Offer Selection) Q7 s2 ^+ w- ]% o# Y+ K
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' t% y, I! w5 ~% U4 I2 A$ l+ ~+ g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- S, M% k ?% Z+ n
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( T; R8 v, i- n4 U% ~$ G4 aLeadImpact as the traffic source.$ k/ {8 @' @+ L% m1 F& S" X
Now the best way to learn how to put all of this together is to just get started. For some variation in/ X) b, G g8 O; o0 K
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# ?0 k" x1 r3 D" J/ t. _campaign.
7 n+ N; `; [! H6 P9 vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 l; O4 Q/ M. l
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; L3 O! z& C' }3 A1 Athat all traffic is accepted.
& k7 F8 A9 P% H& h* l8 j8 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% P0 T- |8 F* e5 h' y, F# v2 e+ p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% V* S* m, W1 u: C+ H: q! }get creatives like banners or images specifically for the offer.
$ N' `8 T4 ^2 @/ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ n9 E; f+ Y, q# O# r' q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- h$ }" @' T" g; P+ f9 c5 }track my keywords. Without doing this, it isn't possible to see what's converting.$ a2 T/ w# ?1 `9 L' Y- x/ U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" L/ K+ [' l( z) L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; c% {0 I. r8 |- s' r7 OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 [0 j/ K0 g# {/ k2 k Xbottom of the page:
, @$ g: H1 G- i7 o- C3 h& TNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. A, @, {" X. F0 TClick on the offer → pixels → Add a new pixel and this comes up:
. W3 r. U, z1 e( d8 T$ Z! I5 KMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, @# I0 P8 d* `8 h6 Kfrom your software into the box that says 'Enter URL of image to load'.
1 `: K6 F. A6 \& g9 w' [Once you do this, it should look like this:
$ d' S% D, E7 A4 p$ ]+ n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
l& v; g b0 z4 Y. b& |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 J4 z6 V1 J% t }Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 q8 Q1 c# |2 w: a% h
Prosper or CPVLab.
3 v( O" e1 h& d2 W! ]1 o9 I( @: X/ e
3 | s' F' n" m: ]* r |
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发表于 2012-12-27 18:47:17
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