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PPV GUIDE [PPV新手入门][28页]
( f3 \# w% L6 C1 q; a$ O$ S: o详细的请下载电子书！
9 Q5 n7 ^- W' R* e( }5 A/ h
$ h2 ]" b r& g, c5 r+ ^
% U& x) ~% F( L- N' JNewbie Guide; {% ]$ W$ A3 G# \
PPVPlaybook.com/ O1 \ N9 R$ X" r' ~
Tracy Shaffer7 z+ k; d9 t7 ^
David Ford
( ]% j7 f9 d4 a7 P6 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 S O0 p" W) d- W3 h# XGetting Your Mind Right to Start Affiliate Marketing
c7 m7 @+ [) g- kThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 w( D2 H* u, n. z2 {' wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 ]" G2 q. F' [, i4 I) Q/ N# Nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. B+ r% ]9 c; w% cwith any success, these claims are laughable and far from the truth.2 _( p# z& f, H/ K
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash ^3 O# b' ~( Y' I1 M/ x) P
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 {. o1 c! t. S
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. B9 Z7 Q. M, o' c8 T( poverhead.
3 H# p+ H. P$ }# L$ C$ `6 D$ IThe winners in this business are the ones with persistence when nothing works, who know there's
, [! d7 A; k. K# B& S( D; h2 ^7 tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' O# `* W. F0 E! p5 s. _( u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; i2 D6 ~+ k% X+ I3 |/ C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 Y" l# k( O9 \; L
Most of these things happen suddenly and without warning, and they all contribute to the amazing. _5 ~6 R. ]# h! y# v( b# t$ l! i
learning experience available to anyone with a few hundred bucks and the ability to open an
7 G/ w6 H) c# w8 Z% a3 z& Aadvertising account.
; Y% E! C) B4 f O( X3 B! aYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% g0 T- E5 s/ {/ V2 y# c3 uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ m7 j9 N4 { i6 hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 P- y, O, N) v- l9 |, vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) T7 I6 _: t+ H( u9 v8 R
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' j/ c1 J! d8 ?0 v# k* i \' Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" B5 c. U H2 P9 m9 Astarted building.' F: r" d9 Y4 F8 I# u
Things you need to get started:- c# F, p5 u/ {( y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 M' Y. x% _ J/ k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 l; v. e# `; _ y. r) f6 E3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) h+ V) M; R/ V( q X5 C/ |' d8 j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 C8 s0 _- I* { q( Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 s- h. W4 D3 W8 g" u- {
with PPV.# @3 p: Q7 o( i6 r
Basic Getting Started Definitions
$ l2 N: I" y0 K2 @Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; u d% j+ a/ v- l1 \5 a9 }' Raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 n* i( m" F9 K0 } q' t9 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# V* ^$ T: [! S" E& o8 y# r7 G! b, ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# i4 B8 p$ A- I# p3 Q! J
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ e3 `/ |& n. P7 O+ w. \. o
receives a commission on that product. An example would be the Amazon.com Associates program,
: w9 T: h+ y, `. W( b# T) r2 OComission Junction or Clickbank.( T9 m: F% C i* p: e2 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% q$ z, G+ n' f8 W8 c6 Y7 x+ n
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 ?1 U: a5 y v: `) i
buying a product. An example would be Ads4Dough or Neverblue.. k5 Q' f% \7 Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' H% Z6 z2 o# P! Z( z0 n2 j
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 T$ ?$ r" T1 g; ^3 y$ g$ w: Q& x0 Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% ^& `0 D2 M: }# c- _2 S: hright from the start can really help you.# V. k P& G' Y1 X7 s. g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, j% p: X( ]3 C" U
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; Z; D# }( x0 l# H7 M% \- gview, starting anywhere from .01 or .015.
1 ?9 @6 H" f' \. \ \) w) c- F! VIn order to use this type of internet traffic, the affiliate can sign up with a number of different t/ m- v9 U4 p: O- b; i: T3 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* S. z `) y: v; L) jMediaTraffic, and AdOn Network.
" R5 M' e. s6 ^( {6 P# nDon't popups get blocked by pop blocker software?
0 E( ~$ u; k4 ]3 z4 x3 L7 PNo. Popups are served in a new browser window as if the visitor had opened the new window6 e: } }% }3 B& H
themselves./ n+ l% S. T# C2 y4 K2 K: A
How many popups get served to the visitor?
3 r4 u) b3 |& P9 P- RThe number of popups served varies depending on the PPV network. Some pop more frequently
- i3 a3 V: H! ]. G/ A* T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 m: Z5 B2 [" D4 N5 ?/ U. jserving this kind of advertising, so they have to toe the line between keeping their software
+ }9 ]1 b6 q: h, _- Udownloaded and still making a profit.
6 `: w9 }; m, ~& i' ]) i- KIsn't this type of software bad? Why would anyone keep it on their computer?
. `2 T3 h }% A; T8 L% q0 ]No, this type of software doesn't harm the user's computer.
% J, b( h* O& z! {! w& R) k$ DCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; z" ~; E# A9 z' C8 L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so' j7 D4 f$ G& h
that they can continue to have access to the incentive., I7 z- j/ u4 F( f% O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- s; h: C" ^6 r3 u
How to Get Accepted into a CPA Network* ~3 ^7 U+ D" X5 }. j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, ~8 h8 f( q; P+ o+ G/ B# E2 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 b/ g' [* j" u1 B2 xdifferent networks.
/ P3 [% p, b! N, }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# M! `# {- v8 x# ?6 o; l
application and be as specific as possible about your promotion methods. Usually some time after
/ z7 [( u% h0 t" N' |3 greceiving your application, the company will call to interview you. The phone interview is a critical$ e) B( O. u: u8 G* E
part of the application process, and most networks will deny your application outright if they can't get# ~6 o) \( e) D9 J9 U; `
you on the phone.
% c6 u3 j/ G4 Q& D/ FOften, the person who does your phone interview will actually become your affiliate manager after
7 Y! W* M1 t$ nyou get accepted, so it's a good time to put your best food forward.
3 A! Z3 g$ R. `( K' m9 z; ^: s* hYou might not relish at the idea of someone grilling you about your internet marketing methods over) s+ R4 Q& t* H
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ u/ d( @7 E$ s* gWhat methods do you use to market offers?( N- _ r3 W p1 }, `1 D
Do you already have a website you will be using?/ |8 g; O, ?! E' r8 t9 o
How much is your advertising budget?
% z+ A0 ]& a7 F/ n! r. ?What other networks are you a member of?% P% P8 i1 B- _+ d% X. m
Who are your affiliate managers at these networks?
: v% P! ]# D0 j- I0 w3 D! n: {Do you use social media (Facebook, twitter, etc.) to market offers?
' {9 X3 @, _* N1 h! JHow much traffic can you drive?
3 R, @) V, [$ ?' \' ^ JDo you have a personal recommendation from anyone who is already a member?! }- Z" N0 ?% J; e6 z, ?( |
Once you provide satisfactory answers to these questions, the network will approve or deny your3 U) n. J& |* c, ]! X
application. If you get denied, just keep applying or call someone on the phone and try again. Be& e) K2 c. Z! R2 o9 h
persistent. Also, getting a personal recommendation from someone who is already an active affiliate& E. E3 r% B; h4 Q1 T# j$ z
for the network can be helpful.
5 J8 G4 U+ f* U- JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" [) N. O2 P Y1 N, t5 x; G- iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 X9 b* o0 t) i! ?owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* A% g9 F" A% B$ _people can open a lot of doors as far as networks are concerned.
/ \; \( \* n I9 K4 v. f3 UAfter You Join a CPA Network
7 Z9 r; a7 K+ i9 m* `* sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, P+ R ^4 J) T% v5 g$ o: Uand make an attempt to get to know them a little bit.
9 ]( |8 t6 p- T2 d7 C9 MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& x+ v# P6 N# I! i/ Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 U! D& G* J O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 H8 `9 v: [5 Z+ G. M( Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout) X. T& J" N6 x( z' a( G* Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 u9 L7 n" M0 ^" Remail.2 S/ a( C- }4 j) ^4 k% D
For more helpful info about dealing with affiliate managers, check out:, _5 [" k1 U2 o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 m3 {/ C" P5 N O8 u
http://www.mrgreen.am/affiliate- ... iate-managers-want/
[; U1 ^5 H5 X; {+ \3 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( f1 W- O& _* [% kSet Up Web Hosting* `7 l! L: s4 R/ K; }0 Y1 |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ n6 H, d- [# sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
# v* |7 E2 E* u1 o3 |0 Bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, { H0 V3 v) cwhoever else is on the same server as you.1 N/ \) N' g0 j2 Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 Y! }6 F5 H/ @& p8 D# s8 Oenough that the visitor can't close the window before your pop up is even shown. You have about 35 B2 U1 ^" i ]5 i) p
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) O" C& v3 l! r' b; H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 |( h! o3 q, D, ]
house full of roommates (hosting customers).8 n' \# O+ u) A' L/ {2 _8 E, r
In shared hosting, this is like having roommates where everyone has no specific designated area inside0 P6 N1 r3 y1 }$ e8 i
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: P: O; T1 J& T3 Z& l
fit.) g& \+ }# u9 \* c$ j
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 q& ~- m( t# Y1 r* y+ a5 g- q7 i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! o% }( y) }0 R% A k. x0 ctheir food. Everyone else's food in the house has less space to take advantage of.! K2 P; t! Y6 J6 O7 \% O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( V2 f% i0 R0 l* @% ?+ n: Aany type of hosting this is a bad thing, and especially while running PPV traffic.
+ X5 P- T* O x: P7 DIn the case of a virtual private server (VPS), everyone in the house has their own designated space0 m) v, c' c2 u X, Q; _- d
inside the fridge to put their food, and other roommates can't come into that space. The server is
" F, p6 j2 R" p: A9 A& @partitioned, so that each customer can only use a specific amount of resources at any given time.: R* O. J6 v) Y9 T: g
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- ?3 ^" D, I0 b/ K) S! A( k
belong to you and no one else can use up those resources. This makes it possible to serve much more
! R; G3 l; | ]+ Q/ h/ Xtraffic, faster.0 o, f9 D4 J2 O7 ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; U. Y$ x4 a" R% l8 E% W: ]& ]9 _ SAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* e; [1 C: B$ `+ c
here:/ L- x7 b, O* c4 M& [1 c' ?) M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- h" n f% O7 y" d/ d
VPS&highlight=hosting
. ^/ c/ [. }& Y$ D: m+ ?Dedicated-Hosting-vs Shared-Hosting
* u3 ?) T* j' chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* h' t3 a( u: W% ^8 ^ {" j' y; Y
Hosting...Your-thoughts
+ Z2 V! |) K( e) W6 \& S% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" d4 K4 f, C- b$ g$ R' ^1 _
Hosting Providers for PPV; l# \) u/ M% _# C) N
Beyond Hosting( ]/ P; j+ a2 E3 D# H- `2 B! W
http://beyondhosting.net/
$ r7 s( ^0 X. ^) LWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) b7 N& C p3 c) Y0 Kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; y, e/ p& l4 i7 h% i# s
direct linking with PPV. Also, these guys provide great support.2 v: j7 U* ]1 U1 E2 P/ T
Prosper202 Optimized Hosting
+ T2 E. x( \0 k& Ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/) `& Y$ \# y. j% o0 Y. f9 U. y
CPVLab Optimized Hosting
" t' `& Q- y) S1 r; d% ehttp://beyondhosting.net/CPVLab-Hosting/
4 `: ?* m4 L6 Z% nDomain Names for PPV
3 Q1 h) ?& W. C c) ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, r1 }7 ?, E$ ?# R) Q) m* r
where you're going to host your tracking software and your landing pages if you decide to make them., y+ G5 C+ W/ k) W6 U3 \2 B8 t( x6 {
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! y6 _. t& t- U" _4 t+ Nbland one is fine to start with, to host both your landing pages and tracking software. The .com, P4 | x" \! u) C5 U+ `) d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. P' V% s4 m- s [9 h2 w# Gterm or build a whole website.
" h( K) i7 f5 V) i5 MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 K+ z+ Z% z) X. V
tracking software on your domain. This is really important, because it is necessary to track your: a4 B0 U8 j6 V5 `1 p2 R% U: e
conversions down to keyword level so that you can optimize your campaigns. Without proper0 `* u$ u& J8 C0 ~+ n3 S
tracking, it is impossible to know what is working and what isn't.. j; u `& h6 W2 W; _& M
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# t: G$ f" ]/ [( |5 R: i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 L/ b; b9 X( X6 r u' D+ |3 U! y
Prosper2023 a1 R+ ^9 x, `) }( ~, l) S6 H
http://prosper.tracking202.com/apps/
$ O5 o, T, S. R$ H1 w G3 MCPV Lab
, H* S- Y. \& j: shttp://cpvlab.com/
. O6 \$ m( r& G! ]CPVLab Help Videos
, D D i3 _" @* vhttp://ppvlab.com/oweiw/oiurw/vdm.htm* Q0 z! ~4 n( z! h) Y0 V$ f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 u) F: \6 O7 Vindustry standard.
' B8 `& x8 k- S& |( c( Q: q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. t5 X' @4 _8 J; Y) KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 a( y% F! o( L5 \4 O& X( zgood support if you have problems with your installation.
- L8 @5 v1 j! K* m- eTracking 202
* n8 w; b3 C% ~+ a S# GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ t# v0 q! a0 z; J& p) W; R; \8 hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 ]# h' k" ^2 z! W" e4 `; W tarea.
' a- i9 e( O; g/ i" F' ^) qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: O: Z' c7 N! @5 G" }+ o8 t: }5 _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ j3 r3 H. S) b7 a
interface, and their hosting.0 A1 a( c+ c. c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" X" d! g4 `3 sand targets which you are bidding on. Leaving this up to chance in order to save money could
3 g( P/ t V7 |$ n! M) }+ i6 {4 `potentially leave you open to huge risk if someone else caught on to what offer and keywords you- ?4 N4 T6 z* z' y5 K# X) q$ y
were using.
% E( }. g3 R \1 ?0 EChoose An Offer+ ~/ n( i+ w0 S! a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: }2 v9 _! A& {% X4 F- GLesson on Offer Selection
& S$ q; |: z6 Q; u3 B) lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 w2 N; D O* `" W9 q( tIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.4 G6 E8 C! @( b, Q9 j, M3 @4 `4 ]
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 @" A" M/ w9 f
LeadImpact as the traffic source.3 v3 z) L# z1 P! T
Now the best way to learn how to put all of this together is to just get started. For some variation in4 V, B: W# J8 c' b/ Q
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& n" V' r" D: x0 u5 d7 T, R; j+ P
campaign.
% R( O! u6 Y/ {! K- j3 qWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. H. m4 N6 M* q+ G( S5 Z$ ?( _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: V1 n! t8 h' r6 P8 Q6 @4 t5 Tthat all traffic is accepted.
$ ]8 p" m2 o2 V9 y& S% `First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 l+ b+ e' K- }4 ?6 F& ~. OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% ^' w; |+ L- Q' f/ }get creatives like banners or images specifically for the offer.
" t( C' Y5 }. B! K3 D. }' m) }- C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( k3 Z: Z# v$ k2 v* w i& H
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 g$ U( N" e* p, Ntrack my keywords. Without doing this, it isn't possible to see what's converting.7 N2 f+ y. u' s1 R+ \2 K# s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' N* ^3 }: G$ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 \4 V4 ~ |6 }7 ~. h3 M/ I
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& N! k- N7 `- s0 b# ?) Ibottom of the page:0 M9 U% u" C. A5 w. b
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
# N/ C3 U+ g1 E/ r* o' `Click on the offer → pixels → Add a new pixel and this comes up:: H1 L0 q4 {& r1 M
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* k2 x! m; I3 T2 n) l. q$ N
from your software into the box that says 'Enter URL of image to load'.1 E9 j9 G( X0 d' l. k! n5 o
Once you do this, it should look like this:
- y$ J! }; R- L1 ], }2 W1 U; }) c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. ~+ [3 P% F, hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: t. d& a! u: r, D" f& `Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& R P. O$ ?: x& l/ }' `Prosper or CPVLab.) D1 i6 v6 u7 d# r+ o9 o
! e$ }% o3 v9 T- R# }
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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