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PPV GUIDE [PPV新手入门][28页], ?$ s' N* |& z8 {
详细的请下载电子书！
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1 p3 g4 ^! K9 m" U4 {; ~2 V9 ^1 f9 q# D* p9 [
Newbie Guide
5 t: x7 y1 |9 ^5 A$ Y' U. qPPVPlaybook.com3 {9 B5 H0 D2 o- Q; [
Tracy Shaffer
0 a% e' g. T2 w. V. L S" iDavid Ford
+ u+ _0 @, r0 Z( y8 y7 H4 P7 p5 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( M( ~* e$ r$ | z7 m
Getting Your Mind Right to Start Affiliate Marketing+ _: x% T" }4 @6 d6 P6 I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 F% d# \3 j7 t V5 M I6 k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 u* h6 w0 B+ r5 W$ v( F" h9 y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( S9 Q( |+ x# twith any success, these claims are laughable and far from the truth.. e1 o; J0 u' b5 d( J( j% U4 J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# ^3 F6 ~) e1 [3 i9 L1 `3 L
flow management. The main benefits are the low barrier to entry compared to other businesses, and; z1 j2 j i R( o( x) l$ Y; u
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 O' A. ~3 H9 [% I3 {% ]' Toverhead.
+ ]. ^, ?4 B; n# D. [+ \The winners in this business are the ones with persistence when nothing works, who know there's( h9 [- V- W8 I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ k6 w( m. }" G# D+ k! f" CThe cold hard reality is this: virtually everything in the space is changeable, what worked today can! e# Y% f4 ~' O3 Z' u& v: s5 M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; U+ [! |% `& l5 t7 C) v
Most of these things happen suddenly and without warning, and they all contribute to the amazing* \3 R; Q/ d5 X1 }. r2 o
learning experience available to anyone with a few hundred bucks and the ability to open an& W7 G! i6 m2 j- d5 A
advertising account.
! o+ Y6 R' Z5 ^# v" G0 ]Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 I2 S0 [' ^; F) r w& Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
C+ R0 G/ o U5 q, Xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. E2 D5 y/ `* X! W. J) htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 d2 K# S# [0 u, |- C% ]" z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* v' Q; O" |- Q7 ^ }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 b) R7 K4 n& Sstarted building.* K0 v0 [( g; m/ z. }' I) u
Things you need to get started:; f& o2 `" L! Y; z S& F. E1 O
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* g6 b0 b( I# \6 I+ n. B7 w" f8 @+ k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 x4 j" z( `. ~ b" D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ n; {) R; P" K: ?4 d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ b1 F: D. [1 C7 KThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; p3 v: G1 ]7 Q
with PPV.
5 i$ F2 V# r8 s6 L9 x* }' ^% K5 lBasic Getting Started Definitions
! \' L. _* z& _4 o' VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ ^, F& P3 t0 B1 H* haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( y7 N( g; }* ]! T+ A/ T% x% b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ f7 N; @5 ^! Z; i! g# W# Stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 t1 x5 o7 C0 g. D3 J5 o9 Q- jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 j5 [" u& F: g! Q/ zreceives a commission on that product. An example would be the Amazon.com Associates program,+ y# X8 a5 B% {
Comission Junction or Clickbank.
. r. j) L) P/ o2 O6 H0 H# Z nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ Y6 ?1 @% V& T+ C% Yan action like filling out a form, submitting their email address, signing up for a service or sometimes
" e" }; s/ F Qbuying a product. An example would be Ads4Dough or Neverblue.
1 _+ _5 r& G# zAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: m4 R; O8 {. f" R% ^" h
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ H/ u r, E, ^/ X; g9 t' c( w V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ K% D. Q" L9 q' Aright from the start can really help you.
: r- Z$ z a5 t: b! T/ A7 kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" b8 h" l; b% _; W i( ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 y8 `' ]" b v0 pview, starting anywhere from .01 or .015.
* F6 |9 G8 t& M: jIn order to use this type of internet traffic, the affiliate can sign up with a number of different
7 e3 w6 `8 ]0 E) o* i# M! {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. i/ [4 z0 ^, E+ k4 L4 E! eMediaTraffic, and AdOn Network.
8 X T- k; e- \/ y* jDon't popups get blocked by pop blocker software?
; W: ]" d6 A j J5 ?No. Popups are served in a new browser window as if the visitor had opened the new window5 t" k) N4 I( A0 o7 \
themselves.0 [8 i" `! G O" u
How many popups get served to the visitor?
" q$ z5 ]" w! K( s' ZThe number of popups served varies depending on the PPV network. Some pop more frequently/ F) d) f; m# z! y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 q# }7 S$ t$ N* B+ H/ a
serving this kind of advertising, so they have to toe the line between keeping their software% J7 E0 R% E% _, j
downloaded and still making a profit.. E0 K$ [: i7 ]9 x" X
Isn't this type of software bad? Why would anyone keep it on their computer?
$ H5 d# `, x- |2 v! L9 `% ~0 y$ cNo, this type of software doesn't harm the user's computer.
& q$ W$ m& |8 t& `6 m3 j( LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% k; S6 d+ g6 |( f7 Ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ Z# B' f1 P5 _' {3 ~5 kthat they can continue to have access to the incentive.' @% b6 R% _2 Y' U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 y5 O8 Q" g3 p! o S
How to Get Accepted into a CPA Network$ W* q b1 `# i4 T0 A0 P( E
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ \, A5 B9 P l5 a. m" G3 ]% Sto start looking for networks is Offervault which lists offers and lets you compare payouts across2 U" ?* X' I* _& n" K
different networks.
( p G2 Q. {& q( B+ KOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 a+ v! ` f6 K. \
application and be as specific as possible about your promotion methods. Usually some time after
- O2 `1 c+ Y0 d: ^7 ?4 ereceiving your application, the company will call to interview you. The phone interview is a critical) X4 S" ^7 v/ h' r
part of the application process, and most networks will deny your application outright if they can't get- B- X) R& f7 Q+ ?: t$ _
you on the phone.- n" X9 u, a: _! m* L
Often, the person who does your phone interview will actually become your affiliate manager after$ x9 n$ o2 R1 X. w$ a5 y+ T4 _
you get accepted, so it's a good time to put your best food forward.; V' v4 J' c7 V
You might not relish at the idea of someone grilling you about your internet marketing methods over
) M! M' d7 l% J; }) ]the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 Y3 W" R" l- O! a. sWhat methods do you use to market offers?
) y9 n# G% I8 l# a- z# ODo you already have a website you will be using?
% ?6 c8 W- _: C3 J( t' VHow much is your advertising budget?
& |$ I1 W' s. D& [9 H1 W5 X) uWhat other networks are you a member of?
$ h+ X& Q2 L' l4 p. bWho are your affiliate managers at these networks?
! M! ~! S, Y( w Y3 aDo you use social media (Facebook, twitter, etc.) to market offers?
$ a$ f6 f& {# F5 `! S) y- m- \How much traffic can you drive?
! r4 J/ X! T: \: f4 uDo you have a personal recommendation from anyone who is already a member?. ~! X/ {8 a; q) i
Once you provide satisfactory answers to these questions, the network will approve or deny your
( a R1 j. N4 i0 q( Y4 vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, _1 u0 @4 d: U9 U/ U& \* ]- m) {persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! g! d5 ?1 f3 Q* P; F: n' N; sfor the network can be helpful.) h: g4 Z9 i+ }9 Y7 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% V/ g( Z2 E5 l i. ?& |5 [, O
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, K# e) G: s3 H L; b' C9 U5 Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# j8 t( \( W9 V; g. [; O0 E% C w3 x: m* m
people can open a lot of doors as far as networks are concerned.
0 _' l1 H/ o& M9 e& P) C y) t2 DAfter You Join a CPA Network
& \/ h) M7 S- h* P* aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 p: F2 M0 F& c/ F# s: W
and make an attempt to get to know them a little bit.
7 ^$ [0 m. @7 E3 j. b1 ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, e- W4 l7 ~6 X- u: b( ]& c# nweight in gold. Start feeling them out from the start and try to get to know them. Once you get |/ m! v1 b' \" p/ d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 O. Q, u" T4 q3 ]0 L4 ^" W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ R. ?* t% Y% f1 r8 sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 A; _& u+ O% u# q% s
email.6 G/ w: U6 t5 {4 Y8 @: |
For more helpful info about dealing with affiliate managers, check out:
; u5 r, X6 l# i7 e5 k5 jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! [, E) @5 M3 Y* C
http://www.mrgreen.am/affiliate- ... iate-managers-want/
- n; ~1 q. H4 w4 v; w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: C" z- [0 @+ K, W. Y- d
Set Up Web Hosting: \8 u/ v3 n) n6 f; C/ m1 [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( ]8 p' H5 u8 o1 z% H* O# w# E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 N) `( ~/ g* y" [" W) Khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; u. u1 t; _; Q( Z( E* H4 S2 k* d
whoever else is on the same server as you.
# w9 O8 u! q) Y, I+ Z( t3 WSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' K E0 K+ R$ L I, E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
: \, [ J$ ?- |seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# d" z) z$ R' `8 c. g
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% D1 Q& G+ `: g- G( J7 khouse full of roommates (hosting customers).
. H }2 \! j; c4 fIn shared hosting, this is like having roommates where everyone has no specific designated area inside, k4 ^% @0 G0 g# D$ ~4 T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will3 j% x0 H# ~7 q* b ?6 l6 n) n
fit.* l0 W$ s) ~. T3 F r* Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& _* v% } [( l, S3 p' z7 T. R
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) g& q e/ ~5 A i: W8 x' P8 D
their food. Everyone else's food in the house has less space to take advantage of.! q* w8 y' S" b5 k
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 a& J( @! n V/ ?; a6 J6 ~
any type of hosting this is a bad thing, and especially while running PPV traffic.( @: p: M- N* `1 m j
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ q9 H% }1 M5 R1 a( h2 U. c" `inside the fridge to put their food, and other roommates can't come into that space. The server is
5 X! y( L+ `* K9 l% @. D" ypartitioned, so that each customer can only use a specific amount of resources at any given time.
$ v/ m/ c, ~: x. z4 n' k* _- yA dedicated server would be like having the whole fridge to yourself. All of the server's resources V- m& D9 b/ T" G! m5 w3 I: i
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 I- M! q5 n7 @7 ]) q& L1 r) B- z- Jtraffic, faster.5 k2 _9 o) K) B! ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 Z% L y4 K4 v8 G* t; [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, R% \# N9 p3 D0 G7 `+ n
here:
& Q8 G5 ], R4 E, P2 f( j+ N" B% Zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% U- G X4 V: c$ |: \" |* _7 s
VPS&highlight=hosting8 x! j$ b7 c5 n1 T. T: m& i
Dedicated-Hosting-vs Shared-Hosting
2 w2 k! f% O$ c6 k2 Ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& g6 E% ] ]0 X8 z. c( _% f
Hosting...Your-thoughts
- m* W3 A/ |' z i2 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% z& N0 B5 o( f/ k* K, }
Hosting Providers for PPV
& r" A8 i' G4 K2 E8 O& kBeyond Hosting
) S+ j! K7 `" k: v, r& B* jhttp://beyondhosting.net/
9 u) k; D: T x) _9 V' V6 I2 CWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, m- T( {, h6 p+ X7 r# V: H: C3 zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 ~: U- _1 K8 @# ?" Q- gdirect linking with PPV. Also, these guys provide great support.9 m% m: i: V. M- o) d
Prosper202 Optimized Hosting1 }% H) U; y& v* n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- K) z$ [ A) b! W V9 L+ cCPVLab Optimized Hosting
4 i/ R' Y! \. N/ s+ j$ Ihttp://beyondhosting.net/CPVLab-Hosting/2 M& N. l7 z# Q- z
Domain Names for PPV
7 q2 Z3 B# \9 A' }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 @) n& U% F* I. J) L0 e" [7 T0 K3 J" Nwhere you're going to host your tracking software and your landing pages if you decide to make them.1 X6 S5 [+ Z6 h6 @6 O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; _5 |# j2 \5 z" {6 L3 {bland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 O& [( ?& i/ K3 c; R.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 n% R# _* J3 S2 d1 T
term or build a whole website.
/ g$ H' V9 `9 f: b! e1 ^+ t8 k! v5 e: WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
9 n! V2 j* e. w( d% Q: ktracking software on your domain. This is really important, because it is necessary to track your
0 M; r0 j2 P8 w, Z! Q* `% vconversions down to keyword level so that you can optimize your campaigns. Without proper2 F4 |( _$ j% T+ `4 J$ E6 u, ^
tracking, it is impossible to know what is working and what isn't.* l& U) G: H1 F& U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: a+ i1 F. v" D. l' p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 a2 [, R. D ~8 A$ Y; U; eProsper202
, K- t# B3 q: n, Rhttp://prosper.tracking202.com/apps/0 [- j! W$ }& s( m
CPV Lab9 ?/ f' T( `; Z J$ ~5 q& ^4 h
http://cpvlab.com/
' E( N/ T) ], `& R1 C/ e& XCPVLab Help Videos
/ F: ^- \1 n3 Z) S5 F" q2 H8 bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 c7 M; ^0 b% G- T* _0 IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! Z9 k0 x- ^! z1 y7 Yindustry standard.
; E. }, t) Y4 | D" W% I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 f) O) d, l9 x7 l0 d4 u! [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; p4 a: P+ U$ pgood support if you have problems with your installation./ M7 q {5 g2 F2 i
Tracking 202
# [& A) v: b( G) K* E" n; GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your) ~* |3 s& V( ?. Z* i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' d6 U4 f- e* i$ L
area. `2 u0 X9 ]7 `, g! z
If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 q' P* a- o" d; c) byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' W' R# v" ^; o* K" s5 g5 w
interface, and their hosting., c, o9 v- J& ?4 C
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! s: U% k1 q% ]
and targets which you are bidding on. Leaving this up to chance in order to save money could
# Z1 w9 M$ F" e% _# Tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you" V1 y' y$ i' n k% n$ w
were using.: l3 x( k! U. h
Choose An Offer: ]3 W/ c/ t0 B7 k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 B. w% B% r# Y
Lesson on Offer Selection5 j) ^$ _3 f8 k3 B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* M& G! e$ E, K. |* R$ VIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: X% ^( m: y6 w7 _To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: N/ t! X+ F6 R# b* BLeadImpact as the traffic source.
/ [; S. U' \: e. ~- ]8 E8 |; MNow the best way to learn how to put all of this together is to just get started. For some variation in! I9 L0 Q; ]: d) @1 o8 t! z% y- ], h% t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- p W9 u, H( c' ^4 m' ~1 J( z
campaign.; ^; M0 j; x! h) o" ~( s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: {+ x. j6 o) J" jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( h( N7 q E8 n" o" Sthat all traffic is accepted.( _, x# v7 c4 F0 _1 x
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 y. y) A s1 OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 `% O9 x- L w& v
get creatives like banners or images specifically for the offer.% z% R1 f- `4 s# a% L4 ?' _. a) l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
H$ ^" m: ?% I$ n ?0 v4 N" }, oBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* [! C% f- ?- C+ q) |# z! Ftrack my keywords. Without doing this, it isn't possible to see what's converting.) A4 F( s6 c3 T0 \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 M+ v8 A* i1 S5 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 b0 L" E! ]* Q8 c+ P, ^; i/ `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 l9 q9 H0 ^7 b0 o; Z: v1 B" }" H+ P
bottom of the page:
4 M4 P) i5 A9 n/ eNext, I have to cut and paste this pixel into my offer at Ads4Dough.
% `8 f( q! ?2 P, E. B0 IClick on the offer → pixels → Add a new pixel and this comes up:- Z7 h9 d1 ]6 i3 q: [% r! Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: ^0 [# m1 K. V8 D- Y' G6 Cfrom your software into the box that says 'Enter URL of image to load'.
6 p9 T2 v: ]6 y' O uOnce you do this, it should look like this:
' W( P6 ?" C( I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 \& L1 w- p8 Y! \8 o* rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; _+ ?# z) A' |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 w4 |) {1 f! J ?8 d
Prosper or CPVLab.
* ~# M5 |. K- K6 K3 m8 O
' n+ ^9 {+ f8 j1 E' {. t1 I& a |
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