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PPV GUIDE [PPV新手入门][28页]5 ~2 N& p6 `+ t
详细的请下载电子书！
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, x! z, ^ j! G& K l
Newbie Guide1 @! f) w& U( [5 H) J$ E
PPVPlaybook.com
( _4 u+ Y% J% i9 _. R2 c8 E0 D: \Tracy Shaffer5 S( ?; a. }+ v) I4 t' ?$ ?
David Ford
4 o6 Q q3 m G# q% ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# p3 C7 F( N, B# N# e! j
Getting Your Mind Right to Start Affiliate Marketing8 v4 D9 U- @: C0 Z% z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 g% r% Z% T3 D8 }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 |0 M3 A' T' z+ u1 n% N* c; y7 Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) j5 R8 ~6 g+ wwith any success, these claims are laughable and far from the truth.$ P- w5 C' o' R _) u( a) Q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 T4 t) P, x+ p% c
flow management. The main benefits are the low barrier to entry compared to other businesses, and) E$ ~( d, s" {, [
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ S# `: g( H7 R1 d
overhead.7 S/ p: w5 l q: b
The winners in this business are the ones with persistence when nothing works, who know there's
) K+ d+ O8 q( c% Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- n8 ?0 A) i: c! K
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 L9 V; ` E5 y. C9 H% d/ y vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' G9 a( u- Q0 p6 w7 TMost of these things happen suddenly and without warning, and they all contribute to the amazing4 H) ~% u/ M8 Z7 q! b
learning experience available to anyone with a few hundred bucks and the ability to open an$ W+ v3 K- Y! ]* s' a& W
advertising account.9 T& F1 M; ]% a* m! l% \% R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, G- t: F3 u# _6 `8 A P" Z' Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 b, ~1 F% m4 h# v5 M' c& Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 f5 W6 u, J7 e% T7 @6 x2 x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 c9 }9 Z$ |' ~. B* K0 y* R) ZWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% |* Y( I8 ^0 |# g( r6 X7 A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* K3 s) w% L- d, ^
started building.0 s. r( i2 l3 b' A
Things you need to get started:
& @7 s, ]9 N" Z0 V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 {% M& W- s) T4 F% D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! r. E3 | a& [5 E9 ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. f; D% x7 S# k4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 D& W' C4 n8 } t4 z( }' tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 k% W2 I! B$ R0 E6 Q
with PPV.
8 X- y6 H) w% c& z$ k) C7 o8 C6 HBasic Getting Started Definitions
1 N Z7 k' f7 h% v) m5 G+ E' E! GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& c# p0 K# b0 gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) s" R4 \& I8 i$ Z9 B/ ]% R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: N/ m; j+ T: k2 _9 U; U- A3 m' @. e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 n# L1 J- O! Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, L! \- h! G) J. q. U9 ^% N9 Rreceives a commission on that product. An example would be the Amazon.com Associates program,/ M( k* b& l; [5 j$ a
Comission Junction or Clickbank.
& W, i" y2 i* v. H( N+ c% CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! ?9 Q! o7 ?4 }( W
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& U3 m: y: t7 zbuying a product. An example would be Ads4Dough or Neverblue./ u; V- u7 Q7 A) b4 }; r- U( S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's ^- l4 \: R, L. |7 l) o
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 J- T' j% }$ m. X. X, U f' D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* p: |0 w" k5 R8 ~/ v Xright from the start can really help you.6 E( {' h- E" W6 n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' a' |" X5 v3 \* }5 `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 S/ Q, P" U# i8 a* K$ T: lview, starting anywhere from .01 or .015.
' r3 p6 v* r+ V2 @" d+ e( D5 N: AIn order to use this type of internet traffic, the affiliate can sign up with a number of different
" O: Y+ l6 _6 o2 E; K& O% {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 R8 O6 L( V6 g* r! ` c/ O0 yMediaTraffic, and AdOn Network./ {, Q8 f" T# v0 u9 C Y
Don't popups get blocked by pop blocker software?& P8 P" G5 t2 o3 D: R
No. Popups are served in a new browser window as if the visitor had opened the new window
: P/ I$ d% g1 e0 l: t0 Hthemselves.1 a0 Z3 v2 y" J1 \3 C
How many popups get served to the visitor?1 f# Q: E( o- k5 e o
The number of popups served varies depending on the PPV network. Some pop more frequently
% e2 x2 E a6 F/ Y; w7 `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ s& b [: V4 g5 i$ Q4 r& @serving this kind of advertising, so they have to toe the line between keeping their software( P [( [" ]8 ~8 R6 j/ C3 `- w
downloaded and still making a profit.* g/ r3 {9 D& a: \/ u
Isn't this type of software bad? Why would anyone keep it on their computer?
/ v1 o' [5 p; S4 W2 }0 p+ sNo, this type of software doesn't harm the user's computer.! {+ U* y8 x* C
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% C7 o- \ W- {' H: O( J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: Q- c; D3 {6 Jthat they can continue to have access to the incentive.3 O# {( y' I" U8 Q+ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( |) r1 V3 ~8 a& r3 U c
How to Get Accepted into a CPA Network+ c0 J% V' p1 K3 p5 y$ O$ `$ h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; ]: _4 W' \9 H5 Q1 n
to start looking for networks is Offervault which lists offers and lets you compare payouts across
- \5 B6 I5 ?- B+ J( M+ L# V: idifferent networks.
& i$ I' n: {, y9 xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), K, r3 N7 h( j4 I# v, M
application and be as specific as possible about your promotion methods. Usually some time after5 }7 j5 g3 v. E P2 F
receiving your application, the company will call to interview you. The phone interview is a critical
x- i7 w6 U9 O8 w" L# S% A" J/ k, ~part of the application process, and most networks will deny your application outright if they can't get
; i8 u7 m+ ~1 t% W7 T: ?. m! D7 Ayou on the phone.4 t) M; n: D5 p& O) \' m8 ~$ d
Often, the person who does your phone interview will actually become your affiliate manager after, J5 G3 H- o# c2 x+ A' o+ w2 t; p
you get accepted, so it's a good time to put your best food forward.
, c: V* u2 @ Y! L; y. TYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 B1 _- Q* N! ]6 v; Fthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* o( M. j" }% {3 t) h2 D$ Z/ S' ]9 p, D: qWhat methods do you use to market offers?
5 B! P; w# n6 L: }. _Do you already have a website you will be using?
1 E4 Z/ e- i4 l# {- EHow much is your advertising budget?2 _* R0 y* u% N7 s, L. V
What other networks are you a member of?
" Y* O f' _/ a3 A4 RWho are your affiliate managers at these networks?, d& n1 l' {0 v
Do you use social media (Facebook, twitter, etc.) to market offers?( N$ n% _# c" A! ?- F; [ A. V
How much traffic can you drive?+ d4 c( ?- V- d4 Y$ d: h7 c% I
Do you have a personal recommendation from anyone who is already a member?$ Y8 K9 R) X/ N2 Z( B7 ]7 C! [4 E$ Y! Y
Once you provide satisfactory answers to these questions, the network will approve or deny your- x! \% C2 F+ F( E6 `+ ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be. H5 Q) ?: ]& R- Q; \
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, b+ X8 ]# X* T: U# W& Y1 P
for the network can be helpful. u- U+ O* @9 x
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 e8 f0 Z2 M& pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 L7 z7 q; n9 a; J3 E5 gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 c/ d$ _+ @1 v+ c2 u5 w# Apeople can open a lot of doors as far as networks are concerned.; n$ l/ Q4 O& Y1 p
After You Join a CPA Network8 Q, w7 e0 P5 @& A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" V" @3 F, `" K. E8 A& y- q/ ?! Mand make an attempt to get to know them a little bit.
5 \: S2 Y) ^/ ]5 O$ Q* l# tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ F5 ~. ~7 v3 O% Z$ a# J1 `weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& S$ {7 i$ v8 P' i4 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% {! [# |; v; T( @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 S( B# ?: O5 a1 O; W3 a% z3 Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 H& z; @/ V! ]% X9 N' ?+ n5 Temail.
7 j2 N7 E. |0 D" Y3 T+ F) WFor more helpful info about dealing with affiliate managers, check out:: X7 d) g9 L& _+ \1 {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' I! x. {' P! D2 X5 h$ F
http://www.mrgreen.am/affiliate- ... iate-managers-want/9 q3 n0 f4 f8 _2 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, R8 o7 `3 b" f' ~# p$ l, J* ~Set Up Web Hosting! P0 F5 l$ ^0 Q$ H% N) M7 {
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( t9 ]' L+ w1 ^) @5 X0 i; P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
S( E0 V9 v" a5 f: Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! b# `9 m! B3 ~! l9 ywhoever else is on the same server as you.8 L( o+ r1 D, N# V5 W, N! R
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& g! W6 H4 Z/ @4 E$ y+ C
enough that the visitor can't close the window before your pop up is even shown. You have about 3- j- v- e" S4 j F6 W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 f- H5 b" F8 i3 X9 hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 D, A1 c1 m: Y' F
house full of roommates (hosting customers).3 p$ G- u( n/ }8 b( t \6 f
In shared hosting, this is like having roommates where everyone has no specific designated area inside
) B/ r' a7 c6 ^2 _' z( M% m1 l. L; Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) v3 C, f Y1 @7 Nfit.' k& H. G* W" K) p+ m, p) M
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 ^( j, D: l7 b m, g4 qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ I% S+ y% o0 ~, M' ttheir food. Everyone else's food in the house has less space to take advantage of.+ S s1 C& A: A4 s8 t7 |. @9 S
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 b' V7 M% [* u/ R; P! Y
any type of hosting this is a bad thing, and especially while running PPV traffic. Y2 p" [# T! i8 I
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) j! ]* N' n1 X! U+ u1 x3 u$ z8 @+ tinside the fridge to put their food, and other roommates can't come into that space. The server is1 O8 i% R+ _/ E* E: i
partitioned, so that each customer can only use a specific amount of resources at any given time.
" M+ R1 T2 B; m) n8 v7 d% ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources, S/ t+ |, J6 Q
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 ~; ]0 }' o" g. P- P3 ~traffic, faster.* \2 T* v& w( B+ ?5 ~7 H" H5 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 y1 }3 j5 e% f/ K& `! y8 J1 O% W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 ]8 {( x( ~0 x/ F; d# W
here:
/ m4 [8 O) ~ c0 R* D- I uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( F0 d4 }: `: D$ g" |
VPS&highlight=hosting4 o& Z' y/ }9 w8 K/ D" m; @
Dedicated-Hosting-vs Shared-Hosting4 v# D/ L! r' p5 l
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 x! u' j& E, Z* ZHosting...Your-thoughts/ ?" p6 d. v/ H) L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' `2 ?# {' z; VHosting Providers for PPV8 l- W: s5 l; W* h7 W# I/ w) o5 O+ ]
Beyond Hosting* [8 Q( r* `% U9 X9 u
http://beyondhosting.net/
3 d i4 K9 S5 l8 c4 N$ oWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! Z5 ]- V8 u8 j5 o( q3 z6 kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 M% t3 v, x6 a1 @! a3 Mdirect linking with PPV. Also, these guys provide great support., [0 [) T3 |, F. X
Prosper202 Optimized Hosting4 K/ m: i y, g8 F: x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- W6 v+ d' [* j4 eCPVLab Optimized Hosting' e; w5 Q4 W- |- S# ~
http://beyondhosting.net/CPVLab-Hosting/
6 W/ Q8 i7 D b! G' {0 E, nDomain Names for PPV7 A# @) C+ {8 l6 p2 M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ v% y# J: V# R. F {3 ]& D' y, [
where you're going to host your tracking software and your landing pages if you decide to make them.
2 U1 a7 J, B9 r" f# F; POftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 N' O8 D, R5 u% H2 c% b! X- Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 L( J: q. h3 Z; O* m% c.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 J4 O! }$ k1 s/ B* d- ?! Yterm or build a whole website. o% H+ p, H3 k' l3 k, A, Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install. }/ P2 y5 `* q+ I1 e3 D+ a
tracking software on your domain. This is really important, because it is necessary to track your
2 d8 Y0 G* F+ B Vconversions down to keyword level so that you can optimize your campaigns. Without proper! e+ \5 q. P" s+ x
tracking, it is impossible to know what is working and what isn't.
' j# |3 b2 f& F$ q ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 z- K: r1 z- F% c
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 G- I2 Y( y4 z6 @. i# {5 ~2 [5 aProsper202
! c4 }$ ^* X. G: D; ]http://prosper.tracking202.com/apps/
( e }8 E& n5 Q* w, tCPV Lab5 j' u( f+ K0 \6 e: X
http://cpvlab.com/2 k! l, G% }. n9 ~1 _
CPVLab Help Videos
/ W" e" `, ?/ t: b9 F! K0 \http://ppvlab.com/oweiw/oiurw/vdm.htm3 \" ^+ d/ V! s! Y# @4 Z8 g
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 N% g0 a2 E, n$ O4 P
industry standard.. Z2 \! B. T; }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' Z H$ | n. T+ T5 G3 l# OCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) N _: w+ c+ c# j$ v0 d' C( ^4 C
good support if you have problems with your installation.' W( `, R2 g. ?5 n
Tracking 2021 W$ w, p7 j" ^) f# L3 M$ e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" V3 w$ n6 S& ^3 Q* ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 u, j+ g1 \9 L& Q
area.+ {! F% T# c! T6 P/ ]/ X* H
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' _5 U: A2 \+ V$ syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* Y3 E& s3 v7 a! B5 e- hinterface, and their hosting.
3 V r3 [* `. D( Y& j/ z' @/ fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords2 M9 k r* H; o" U' [4 i
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 t" c9 v' ~- }! J+ l2 N9 B5 Tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 Z* J8 M) `4 H" J) a7 Jwere using.
) {: v1 Q7 {/ r" t' _5 xChoose An Offer% R6 n/ B) ~( d" c4 V
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 y6 |9 D+ c: T% r' ] GLesson on Offer Selection
6 p+ C9 i1 V1 A xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers$ `, L2 o2 t1 ]1 h6 C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* P" ^* {+ w3 Z1 [
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; M" H7 }5 ^5 U2 `+ ?2 s/ Y( GLeadImpact as the traffic source.
; O$ a# `% E( h* B. C6 ^Now the best way to learn how to put all of this together is to just get started. For some variation in
6 ~! _/ M4 L9 r; b# ^& w+ t4 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; Q2 B1 H; ]$ W+ P( ~2 N
campaign.+ a5 C7 ^5 x- _3 J I; S
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 v7 g2 k+ a6 q" I) _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 P: t' R; d7 x0 G8 r4 O5 u sthat all traffic is accepted.: X4 a q6 U' N/ z% c; r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 u/ F8 G. y) Z2 Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 P7 @0 Q7 c! jget creatives like banners or images specifically for the offer.
9 D8 D D& E9 b" E1 z U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- I3 B1 |5 c3 ~& j1 f8 Y5 {
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# V8 a8 y9 p7 q/ W% a
track my keywords. Without doing this, it isn't possible to see what's converting.8 M$ t- `3 G) y! C9 T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 A1 R- g; T U' F5 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' g$ Q+ {- o* h! |9 L
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% e, t3 H0 t) V& L4 s1 o
bottom of the page:* J% A2 @: N4 [: S5 O- ` c
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ c- T' t& [5 F: u- V y) m7 \
Click on the offer → pixels → Add a new pixel and this comes up:: ]$ ^! ]4 R5 ^1 J1 s
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' S8 C" S* }7 Z9 x0 O: j4 M* O/ n4 x# u
from your software into the box that says 'Enter URL of image to load'.$ j2 i: _2 ?, @* }7 r
Once you do this, it should look like this:/ v' o, K$ n3 H3 J- c) [2 \. I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; I) c. o5 P' U- l0 N @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ P" @$ x* Q- h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 ]* b" \& v$ s! L, F! m7 n5 R
Prosper or CPVLab.
7 W. L |* V; R; K
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发表于 2012-12-27 18:47:17
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