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PPV GUIDE [PPV新手入门][28页]
" r1 x5 G) H" u详细的请下载电子书！
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Newbie Guide
# D' W d$ E) e" A: x B: o$ IPPVPlaybook.com
( e( M$ E+ k# s5 |1 PTracy Shaffer
6 b2 f. o9 d8 F; d6 {David Ford* `( I2 _/ @$ J) c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( x" ^) v4 B3 y& C2 C. q, \6 c, G0 L IGetting Your Mind Right to Start Affiliate Marketing
( s% z8 c4 t, A3 \& m( Y' hThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 f5 P/ ^: P9 ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 T3 o7 J9 M: }" p* X# _# h0 c) o4 g
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: [6 e" L' D& B. p& S) M" v
with any success, these claims are laughable and far from the truth.7 j! l1 p8 }# v9 C% u; H7 \. y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash d/ |* i7 ?' a+ l7 L
flow management. The main benefits are the low barrier to entry compared to other businesses, and) e9 \2 ` j1 J+ [, Z: T
the ability for a marketer to be a one person shop and make an incredible amount of money with low- M: Q9 m6 {7 F: c, q) [
overhead." I4 ~$ @( ?) M( }" e
The winners in this business are the ones with persistence when nothing works, who know there's/ r1 e9 |3 [$ f6 X/ V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ ~) l4 k3 n' i& ?# O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can f3 m' S- \/ v. A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ [! G' T0 y5 g) F- O1 k8 J
Most of these things happen suddenly and without warning, and they all contribute to the amazing4 y1 B4 \7 K; Y6 I! m/ l, U2 U
learning experience available to anyone with a few hundred bucks and the ability to open an
: A3 x8 @: t3 W3 q) |advertising account.( F! r6 A2 g" D$ I# J" s
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 D6 h/ [$ {$ H9 E6 ~$ {8 K- Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* P: s0 E% z) G; `( r$ i8 r2 S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* S- ~5 i8 w6 m" J' _1 Z4 K1 Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& z+ L1 V" s5 H( Y, e" v, |3 b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, a1 S$ G! V( U3 I" `, Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get, F2 A1 y$ a8 T0 Q* f
started building.
4 l: U6 z6 I9 V: x) P* kThings you need to get started:
& [/ u- U( f: L4 Z% q% `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 W8 }- j" B! H( {! ~5 y# t: h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! X- W9 c. l# u8 L5 R; ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 p/ P, t% t8 z0 S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# }; }, V1 { O# iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
- B$ r4 I0 d% U t3 u+ lwith PPV.5 M d+ r( }1 p: G
Basic Getting Started Definitions
. l9 U/ J! e4 |+ @* _: \' P) KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: N. V5 ^, p4 Q; k( F# o' [affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 i' `3 A) u& N" O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, d& N Z1 m; J9 y% U- B% R1 r' ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. p9 \4 g6 p, h$ B, u
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ a. c7 ]( \1 w0 X( R; Z8 Q p+ @receives a commission on that product. An example would be the Amazon.com Associates program,5 E& K2 q9 a, U: j$ l6 i* F
Comission Junction or Clickbank.! f5 x' l* z/ c% Y* E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 I8 R/ u( T) k- tan action like filling out a form, submitting their email address, signing up for a service or sometimes
# ^3 Y! n1 x6 ?: g6 Q* nbuying a product. An example would be Ads4Dough or Neverblue.
; Y7 l5 d8 O: _- `. v8 y/ n7 e5 mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! x! O( ?1 I+ T# haccount, getting the affiliate approved for offers, bumping payouts and just about everything else
) @* C4 a7 {* C5 urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager: U3 ]; v' Z8 _' g4 K# J
right from the start can really help you.+ t4 R+ e: S1 v$ S% U/ G! ]
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! ^- ]. p3 T, b; a+ L& |7 b/ p9 Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per. X3 `% p2 A' I) d1 R5 ^
view, starting anywhere from .01 or .015.
$ Q9 k1 K5 |, s& d6 Z6 x# X1 {" {In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ u/ w: T& k ?* l; G" ]companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 l L; ~/ k1 D, m$ LMediaTraffic, and AdOn Network.
( z% a+ j% {1 Y1 d/ B5 I/ Y; ZDon't popups get blocked by pop blocker software?8 C+ i$ E. `! v
No. Popups are served in a new browser window as if the visitor had opened the new window
7 Y9 U% p4 d ]" Rthemselves.2 o& M) V* j( l) S
How many popups get served to the visitor?/ Z: q/ s! H+ m/ W: P
The number of popups served varies depending on the PPV network. Some pop more frequently! z; \% B2 l! P2 a+ d/ T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; E4 Y, b$ b( i
serving this kind of advertising, so they have to toe the line between keeping their software3 J1 E) W, A: v. w
downloaded and still making a profit.8 f1 w" F. z& i% _. ?& }) z' o
Isn't this type of software bad? Why would anyone keep it on their computer?
4 M5 f% l+ `- }8 HNo, this type of software doesn't harm the user's computer.' ~; @' Q1 J' F& m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! t. [3 J4 y0 X3 Btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 m: b2 t5 m1 L6 _ H; Z" a" _4 kthat they can continue to have access to the incentive.5 p0 D: ?: y) E) J$ T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( C& s- Y! j- k0 G0 _9 i5 ZHow to Get Accepted into a CPA Network
: O# f. ~, r5 A% O0 x( E# B' U, KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; E5 D8 ], z% M) t, ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: k& ~# [3 a) G- z2 x- Y2 Ydifferent networks.
1 v R9 B) R8 {3 ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 w! C* l" }6 n9 v6 O: q/ j
application and be as specific as possible about your promotion methods. Usually some time after ]1 x% j( v) p, {" L0 ^3 i6 z0 a
receiving your application, the company will call to interview you. The phone interview is a critical
# l) P% \9 y& C* dpart of the application process, and most networks will deny your application outright if they can't get0 b) x1 d8 m, A- w% ]
you on the phone.
8 ^# D) [6 I! B& a! c- c; S; @- BOften, the person who does your phone interview will actually become your affiliate manager after4 \* v' E$ U8 ~9 b" m; ]
you get accepted, so it's a good time to put your best food forward./ y3 J, M( C6 M
You might not relish at the idea of someone grilling you about your internet marketing methods over+ m- ~7 }1 [: z. E- k
the phone, but trust me, this part is critical. Have answers in mind for the questions:' A! c d3 T1 k+ m' k3 w: V
What methods do you use to market offers?
D( m* v; b) \5 W5 O! v$ f) u% GDo you already have a website you will be using?
3 m$ U1 F' L9 r" O0 ]/ c3 Y: M( X1 xHow much is your advertising budget?5 g$ A( C+ ~* y' M A
What other networks are you a member of?
$ v$ I/ f, ]) bWho are your affiliate managers at these networks?: w1 S! N# {( ~" `# S0 q/ h
Do you use social media (Facebook, twitter, etc.) to market offers?
; b) f8 S+ o7 J1 d# E+ i' FHow much traffic can you drive?
7 c9 J) Z5 v& |Do you have a personal recommendation from anyone who is already a member?; V# u) G9 X1 G- C4 z
Once you provide satisfactory answers to these questions, the network will approve or deny your
. ^3 ^* e- Y( Q9 S6 W* {, k* Xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be5 u) h1 a' Q0 C u* W# O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( B6 ^4 a& x; F, o/ S9 \, Lfor the network can be helpful." x$ z/ R1 Y& D8 x6 C$ Q+ h
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% q% |/ S7 o/ c# Z5 N' e" k+ nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 S; J+ [! `6 ?2 j# Y! I! u4 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! ~" r6 ]; `, t. ~people can open a lot of doors as far as networks are concerned.
% c) @! S9 o9 Z1 W1 A5 k5 Y: U! g2 R `After You Join a CPA Network% V3 \) A: k6 H0 ]' }
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) J3 M4 X# i2 E* |) _' W
and make an attempt to get to know them a little bit.
+ p/ ^/ W9 v" ]4 mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% Q( {+ H, d% t$ F8 o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 h& l7 m- B8 L* o% u, c8 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 F$ z, K" T9 Q% Blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, v; M8 s- Z1 q6 b( Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 t! ]9 g8 m( ^$ k# L
email.
, j) s; _7 `8 n2 r# \* Z; z/ U3 |For more helpful info about dealing with affiliate managers, check out:
( s4 E5 R8 y' P& y* n) Xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/# H/ o2 `& m4 O3 |" U8 h: R( T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& X% K! n( G. A, K A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! k. v5 D2 z$ L# P9 i6 ^' OSet Up Web Hosting! n3 k, o, i7 C- N. |# z- l* o
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 w' q: t3 c# V* K8 K, {
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: z; E. G( p0 I2 v
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 S# P8 l* ^# o) {whoever else is on the same server as you.
. ~6 q+ {" R( _Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; G; r; `* H. T# g3 W
enough that the visitor can't close the window before your pop up is even shown. You have about 31 w0 e5 |2 O6 b
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 p3 o/ m7 K+ `) |
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 u( S2 I4 E1 j) x4 ?* n7 }house full of roommates (hosting customers).# W( B" X6 S; D" T
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 x# T0 P5 Y: `5 t$ H: Rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
' l- f4 ] h( H4 i. [fit.
0 |; d3 C! R8 r1 h& u( LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 h4 N2 |9 f9 [0 o. d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 }. k S' Q6 L& E5 z3 B: L" U
their food. Everyone else's food in the house has less space to take advantage of." O( n. E9 Y6 C
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 ~* Y/ Z" ]/ [ l L5 P
any type of hosting this is a bad thing, and especially while running PPV traffic.* [8 L2 i7 k2 T" q, R* a0 x
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 ~+ O. {3 ]/ k/ Z; g. Z0 N" Iinside the fridge to put their food, and other roommates can't come into that space. The server is
2 E0 d3 ~0 T4 |, l3 dpartitioned, so that each customer can only use a specific amount of resources at any given time.4 F* C5 M9 z8 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
# M1 r5 l' U3 W# R* X1 q$ ^belong to you and no one else can use up those resources. This makes it possible to serve much more
" K/ v! r# i% c$ Z% `2 H7 s9 C2 Ktraffic, faster.
$ i$ k* r$ I# \5 }3 ?+ V; [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ f1 G0 l. I: |" `$ z, I; u$ T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, f4 [$ s: Z+ r: G o6 C! ]here:
/ o3 A) Z2 S5 w. R- M& k& ?http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 z$ r/ X5 n6 c/ Q
VPS&highlight=hosting) O$ }' `' \% D4 _% i' \: w. E
Dedicated-Hosting-vs Shared-Hosting0 C; x+ x5 x' ], y' H& N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ O8 a: K b3 f: x* `( W4 `! D
Hosting...Your-thoughts
! n* z9 s7 T4 K6 w2 t( W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- X# X. c4 ~0 ~* j0 p; _Hosting Providers for PPV
5 ?) \8 X J, z3 Q bBeyond Hosting4 j+ m: T; t3 f
http://beyondhosting.net/# l: \# K4 `& ]7 D9 U
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment, w' j+ v$ Y/ L6 Q2 Y# m
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 [$ E* ]3 W2 |0 F' r2 [
direct linking with PPV. Also, these guys provide great support.# ^: i; G8 T: m5 s* F
Prosper202 Optimized Hosting
" b: V; B1 i6 g+ x3 H/ P/ [: nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/ f0 _, i' m7 n5 d$ O$ K# c& N
CPVLab Optimized Hosting( _! r" }0 o! l' U5 R) z; j7 Q. [
http://beyondhosting.net/CPVLab-Hosting/
' S s& _( t9 sDomain Names for PPV- \3 j; D6 m3 a& W, w: D* f7 Q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& \+ o( A# A: b" e7 Y
where you're going to host your tracking software and your landing pages if you decide to make them.
0 m M# S! k B) c2 v& o" TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,; r5 p2 J8 e7 I; Y+ I# Q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,! ] o1 H# n/ N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- s: g% L7 \( ]1 R9 P, a# I0 q
term or build a whole website.
6 }2 g4 A% _# A0 MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 U; C% R# {& r- q
tracking software on your domain. This is really important, because it is necessary to track your
$ X. U0 P L. ]& _3 nconversions down to keyword level so that you can optimize your campaigns. Without proper
4 b" z$ I% a/ |" e/ ^, U; dtracking, it is impossible to know what is working and what isn't.
8 ~# n) A% W7 A- L9 m% V7 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 B6 M5 v; Y9 @5 M8 U ~
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 s) W ?% Z1 m8 C( e/ AProsper202$ n: X9 M8 R2 b' v& w
http://prosper.tracking202.com/apps/
$ E6 a h* G9 S1 j7 g9 [/ l% K4 q+ PCPV Lab" y# q6 T: k% q0 @' U
http://cpvlab.com/
8 N1 @' e0 n) w) vCPVLab Help Videos
! r* j0 I0 ]# H+ g- Chttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 [) ?" E' c: v% ~3 z8 mAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an- s5 t& l; L/ x, S
industry standard.
! f3 u/ t* ]5 _, |+ i1 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 m+ V+ U' \; F8 F7 T
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 C3 Y" ]8 T. y
good support if you have problems with your installation.$ B9 o9 B e1 U% j. a1 G: {& w. E
Tracking 202
( |3 W0 o9 k" D; D D( tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 l) X7 L, Q/ A# z$ e, S tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 M+ r5 N9 [+ [3 E. P6 Q- T% r0 Y; tarea.
# @$ ` B' f0 X/ H8 U1 dIf you choose this option, keep in mind that your tracking software, one of the most important parts of8 Q" n" D7 I, [! i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' W/ f8 J) m- Y# @interface, and their hosting.
( v9 _8 }! `( F" DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 a }+ l2 V, D8 qand targets which you are bidding on. Leaving this up to chance in order to save money could y. i. d& M/ z7 `/ O0 V# A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, k; ~2 F* k5 ]3 v% Wwere using.
0 i) f6 N2 E6 W5 z! `+ G& k# EChoose An Offer
, C9 E, E. R# i0 p9 g; INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. ]2 L5 W6 T* C
Lesson on Offer Selection6 H1 ?; o- x( o# O& ^2 n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! A$ N2 p5 v+ G7 D1 m# ?4 |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 C" N3 I1 g1 B8 O' `To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 A! }! H0 `4 Q1 E+ e0 ^
LeadImpact as the traffic source.& @2 o N: o0 \# F9 ?3 u) k: w
Now the best way to learn how to put all of this together is to just get started. For some variation in9 I. e* N6 F+ ]* @3 w# N4 z, t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* S8 P0 u- R' f8 y( W
campaign.0 \/ A& ^- S6 D' X& ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 s/ V% @; F8 Q; Z. e
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ d! j5 t0 g# L
that all traffic is accepted.
- O' R L4 u, o3 K0 ^* m" lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 G% ?; \; E8 P/ H9 K! cThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ x7 {. X4 D- n Uget creatives like banners or images specifically for the offer.
" k" M. E, M( C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. b; G" `5 z! @. g. B- yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; k0 {$ x0 g2 X' C& m" p* G
track my keywords. Without doing this, it isn't possible to see what's converting.9 |* N" h: Q3 p. S3 U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 f- U7 g0 X! a$ ~! ^9 W. W$ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 n4 H% ] u/ C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 N. l+ f& a: I6 ^9 fbottom of the page:3 U; F. p* }! Y7 E' D
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% W& W5 g. y& \7 S$ S; W1 O9 sClick on the offer → pixels → Add a new pixel and this comes up:
- F5 N) Z! K$ cMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; n2 q4 i$ n6 A9 `! h
from your software into the box that says 'Enter URL of image to load'.+ N7 V$ q9 @$ [. g+ V5 S
Once you do this, it should look like this:- ?1 M- m5 H+ N, g$ V2 {! m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: d! s2 h- E$ W4 LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; G6 T0 N1 }7 O/ y' `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 h. m& o7 ~! A8 c* N1 DProsper or CPVLab.
# t. h0 b' u2 R, W0 Y
3 T) L$ g7 S) y! m6 l4 i* z* D/ o7 C |
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