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PPV GUIDE [PPV新手入门][28页]
- n4 [. q& q$ u7 R9 `详细的请下载电子书！
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$ T _" U/ j( O! S( U0 N$ y, X7 r3 D P" s
Newbie Guide! X T8 A1 K$ ]
PPVPlaybook.com
5 ^2 j. {# H1 FTracy Shaffer
& g# ?6 O3 k4 m: S) X0 m; mDavid Ford
1 m' o: Z; k- E: u& q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ s$ Y( W; r1 P6 g5 V. EGetting Your Mind Right to Start Affiliate Marketing
4 t! Q3 s( t L8 G# O' ~4 LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! O) ?, p( s# [/ A* a" Lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 B7 R0 k) f7 o, |8 R, d* l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 I, \" R) x D! z3 c! @
with any success, these claims are laughable and far from the truth.
8 w3 Z/ f# t7 r U& e# u2 hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- _; j r D/ m+ U
flow management. The main benefits are the low barrier to entry compared to other businesses, and
" k+ J: q, `2 i' S1 @; wthe ability for a marketer to be a one person shop and make an incredible amount of money with low! {( G$ l, t- E: J6 l
overhead.
# K' W* R4 ?2 t2 |' N) F7 I, RThe winners in this business are the ones with persistence when nothing works, who know there's
2 W0 N, N0 B* i5 B6 u7 _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% h- Q, a0 u O- z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% P2 s+ o4 [8 Q4 H2 e2 A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' Y% |. R! n, e5 H8 _' k& k' ^
Most of these things happen suddenly and without warning, and they all contribute to the amazing, d, s2 ]7 u; f
learning experience available to anyone with a few hundred bucks and the ability to open an/ [5 U; M; ~1 c+ u
advertising account.
' H2 a2 X+ Q5 V+ d- B' ?5 L( y6 o: Z7 RYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 p2 u Z" h/ q9 {9 }3 Q6 S" K0 swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' ~4 s9 g. f6 i+ a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( u& N! Q9 S4 v1 P! K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# a' }/ H% n. I' B, P* B2 p. J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: o2 Z! Z- c! Q- y. A- b7 c1 ^8 O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: b: Y3 ]4 [& l# P
started building.
; S! ^8 v+ ?6 F/ m1 V6 {5 ~0 kThings you need to get started:
, N% R5 b6 L/ I- P4 T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ d9 ?- `7 Q4 R$ X; c6 K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 J' O4 a9 w! s J1 v
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( T: }: ~- Y% K! k# y6 k1 |8 P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" R" m$ Q! f/ A7 B& G" I, p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ z, A' ]( L- {/ |) Y9 ], w
with PPV.2 |( J# G& x- V; {. d
Basic Getting Started Definitions
" G0 ?6 P" U' }7 N* k( e: HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 O( a+ e2 K5 \/ J/ V" r+ Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& j' ^- N" M( }/ L+ L' j* y+ ]1 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) d* G1 M! I; V: N4 L# `8 H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( a# V% v7 s+ @1 h& {& c) b. }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& I) u" q4 K, o2 Z- C6 q* L8 S
receives a commission on that product. An example would be the Amazon.com Associates program,
. v O3 J k" SComission Junction or Clickbank.
1 ~8 P. ]8 y! ?! [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( E6 d( V9 C5 O2 t/ \an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 w% P& L/ R6 C' obuying a product. An example would be Ads4Dough or Neverblue.6 F& P/ g" N, o* A6 ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ {9 O2 { ~/ naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
% k/ v/ q" b$ N2 \4 i# Z2 [related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, Z C2 ~# _6 E" Fright from the start can really help you.
" P, ^/ l, M4 d* c. a) wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- ]! V& S) m' X: s- f1 C e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 w3 g% y7 z7 e/ @2 Vview, starting anywhere from .01 or .015.
t* n; W# p% ?7 Y1 t5 K! x1 tIn order to use this type of internet traffic, the affiliate can sign up with a number of different
]& J0 l5 u! Y% G* Z$ s& ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' M* Z2 C+ p# G J/ A) IMediaTraffic, and AdOn Network.& s a0 V6 `. X1 ?' ?" H
Don't popups get blocked by pop blocker software?* R o1 t' ~+ p/ C9 t0 f
No. Popups are served in a new browser window as if the visitor had opened the new window) d% \, u. p5 l3 p) N
themselves.2 d2 R( r9 A ^/ p) E
How many popups get served to the visitor?# P9 V0 l* D. ~, N/ a( I
The number of popups served varies depending on the PPV network. Some pop more frequently
/ H. a9 Y1 N0 b' h) z1 [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) }. K! ?9 B) Hserving this kind of advertising, so they have to toe the line between keeping their software
( Z$ R5 U, W9 g: [9 t8 h3 ~% ?& Rdownloaded and still making a profit.( {! N* {# H2 G' Q+ T
Isn't this type of software bad? Why would anyone keep it on their computer?% }& h P! F) h, s+ F f7 \
No, this type of software doesn't harm the user's computer.
; `, C( C% n# N5 {. V" QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* \0 p9 d3 O; b# O! l o, btoolbars or videos to place the software on their computer. The visitor keeps the software in place so% n! d" @( _- _( L/ P* [
that they can continue to have access to the incentive.' B8 \) O8 O" {, F! P# S- }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! L; ~. p' k+ H3 g \ RHow to Get Accepted into a CPA Network
0 j# N% @! k/ S; y( _In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' L1 ]/ [4 X$ w7 z
to start looking for networks is Offervault which lists offers and lets you compare payouts across* T& X- l# @# t. | q- m/ F1 X
different networks.
; c0 s1 f, E6 K% Q! hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ v7 [, k3 O& c y7 g7 T
application and be as specific as possible about your promotion methods. Usually some time after
. M2 Q- n+ q" A9 P. y2 A7 ?receiving your application, the company will call to interview you. The phone interview is a critical+ n! K- @5 @ y: ^) n9 t, ]
part of the application process, and most networks will deny your application outright if they can't get
4 B: F* B( r4 I, ]7 w# lyou on the phone.& `* B! B4 D. T) H; c6 R+ @
Often, the person who does your phone interview will actually become your affiliate manager after$ ^( a5 \: x" h* i4 x4 R
you get accepted, so it's a good time to put your best food forward.3 z, r% J9 E! F
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 n8 E6 t) r. h. B7 g. lthe phone, but trust me, this part is critical. Have answers in mind for the questions:: y! [; p. t4 h6 g8 {$ n( p) m4 i" _
What methods do you use to market offers?
+ ]$ ^& Y- |+ ^* H& IDo you already have a website you will be using?# x% b9 f5 o, E8 `
How much is your advertising budget?, m0 L3 }$ z2 n; v; M* b# Z, K! n
What other networks are you a member of?
3 u2 Z& [; W7 S2 N+ }1 mWho are your affiliate managers at these networks?! a3 ] }7 U: u) n* n# ~
Do you use social media (Facebook, twitter, etc.) to market offers?" D3 C6 i# h* Y
How much traffic can you drive?
5 T7 @+ N5 r$ s! S% M6 GDo you have a personal recommendation from anyone who is already a member?" ~2 R6 r( A& M' Z; n' O- J
Once you provide satisfactory answers to these questions, the network will approve or deny your% }, I. D: _5 O, P
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ B' U0 ]4 g- t* d- Opersistent. Also, getting a personal recommendation from someone who is already an active affiliate ~/ i2 }) P }1 k' c- C/ Z
for the network can be helpful.
5 [; s2 v" s. wTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 O& G& R, ~4 \( I; ~; `0 m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 `- c0 {! o$ D2 s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 s I6 I- X3 o. z0 N5 X! C; l. hpeople can open a lot of doors as far as networks are concerned.- v0 ]1 n4 p0 B! N9 {+ D7 T1 O( K# |
After You Join a CPA Network A( u/ ^1 b& ]1 ]* K3 z; R. V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 F9 g& J, @( H( q5 i0 v2 p0 Z" q: n% I
and make an attempt to get to know them a little bit.: U3 a" E# d) E0 H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ ?# I) K" Z$ I6 G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 z6 L$ U1 W$ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, R7 q% F! C' _+ N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout r: c7 B. l* z* W: \* t4 k* X& {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: L. h# p: C G7 u0 {5 l
email.: L+ w M# c% h* L% ~! O; p
For more helpful info about dealing with affiliate managers, check out:: {- c( N. c+ ]) M
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% D5 ^5 T7 G! x
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! z1 d1 a8 Y) J& B% U6 o* }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' G8 l- \" _1 x2 l( {1 {$ g/ \" V# \Set Up Web Hosting0 _% i: K9 _, H6 G J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( W0 ?7 m; q z! }about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 Q r3 m6 z) _# o* d
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) l. }; ?& L' w: H
whoever else is on the same server as you.
* Q9 k8 w9 \" I1 FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 Q6 C% q4 O+ r! Y3 n
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 Q. G5 H3 |4 g9 k( Bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 f( n+ J3 D# b) w, `$ X p
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 Z8 ~: |7 F# ihouse full of roommates (hosting customers). h f. D+ `- i# W( r
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ E9 o$ Z& d3 n" p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( B- n9 _8 N( r* c5 }- i2 ofit.
0 v, U8 Q2 b' H3 w' }Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 q5 `( m3 _6 n: M# l* t# ]. d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& |" ?, ~2 r5 E2 f+ {$ Ctheir food. Everyone else's food in the house has less space to take advantage of.
. ]5 c, N" z: ?1 ZIf you have less server resources to take advantage of, your ability to serve popups will slow down. For, P. Z9 L" {$ i+ K" n1 C
any type of hosting this is a bad thing, and especially while running PPV traffic.
f. F4 r: C! I6 i1 W% [In the case of a virtual private server (VPS), everyone in the house has their own designated space$ c! u# w& C5 d8 F
inside the fridge to put their food, and other roommates can't come into that space. The server is
' K# L+ Z* m5 R' F: ?partitioned, so that each customer can only use a specific amount of resources at any given time.
0 t( \% Y4 H) `$ y$ N( H, o$ UA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ F7 {! [( W5 k& nbelong to you and no one else can use up those resources. This makes it possible to serve much more) G& ^2 e; r G! Z( R; C
traffic, faster.
- ^, b5 O) n. G6 j6 h) LAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* ^" s) O: ?" G, J8 q/ ^- o+ e" sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* x C7 s, Q0 W- v( j
here:
# F; j+ L, [ B; t7 q) g! ~8 q* phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( A4 U( f# h6 b& M+ p8 [* AVPS&highlight=hosting' y/ G* s7 H- _2 Z
Dedicated-Hosting-vs Shared-Hosting
; T) Y+ X7 a) U7 ]9 ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; Y* |/ ~5 q6 h' yHosting...Your-thoughts
7 e/ \4 N' l9 g9 D! d! E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 z4 s% @* f, B. MHosting Providers for PPV
3 }) q \# ^4 P, PBeyond Hosting8 }; E9 w$ _4 }2 u! k3 p% V. k& _
http://beyondhosting.net/ g& `: j2 S) K m: [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 @% X9 E1 \. s3 j: {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' A, S6 `& x# Z- u4 B" {: g9 }( Ddirect linking with PPV. Also, these guys provide great support.
, h4 ~; P* Z, N/ j, {- l8 p# J& q, @Prosper202 Optimized Hosting# u5 |/ a6 T" }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) n" Q8 C3 v/ ~0 w% t2 M2 v% t1 ]CPVLab Optimized Hosting
. k. K% Y( U% p y+ \) ?- |" dhttp://beyondhosting.net/CPVLab-Hosting/0 C% y5 J' F' a3 l3 x5 C
Domain Names for PPV
$ {" g- p5 Y% l4 X8 s& M, cOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) c, K) [4 o2 w. \1 T Wwhere you're going to host your tracking software and your landing pages if you decide to make them.) i' H) X' ?. }. ]6 ]
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- x' ?3 O2 z# Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com, u6 E$ [1 ~2 t+ D% V
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# ~. ]! t; c( N+ uterm or build a whole website.: ^) l6 w5 ?8 m
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ W" j( {, k m* N( S# l4 Ptracking software on your domain. This is really important, because it is necessary to track your0 R% ~0 g0 J; ~3 s* p9 S- m
conversions down to keyword level so that you can optimize your campaigns. Without proper
" G2 J: b o* S0 Ltracking, it is impossible to know what is working and what isn't.
1 C+ Z: o/ Z w% z) l& Y9 Z5 ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, e2 k) ?! U+ Z; R# m m
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ a7 h& K6 `5 F7 M# hProsper202 `7 X& V5 {6 _
http://prosper.tracking202.com/apps/
* i/ s) u$ _% t* dCPV Lab
( P3 v$ g6 v$ z: m! xhttp://cpvlab.com// t% K! ~2 u% ]7 S$ d5 ^
CPVLab Help Videos
3 s; q2 x2 |: Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm k8 z r$ a" J0 M7 L5 i) n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% v* Y7 I+ Q0 E+ r% q
industry standard.
/ F* {: A: O# E' V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 u: a, N0 z0 d9 M0 n7 E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. Z0 ~* }, \6 a. _good support if you have problems with your installation.
) z. B v( b2 ~$ ]2 u! [Tracking 202% N% q- M2 l: _0 s, l8 y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ g" ~( s$ ^ ?6 u4 n5 ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 c8 V* @ e, m$ \area.
9 g( x, ~4 x5 RIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, }/ @! `; h6 Vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 h S0 O% ^/ E6 A% q0 L, o- W9 D( qinterface, and their hosting.
' e* o8 K1 Y% z+ f& q6 yAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, i4 D ~, J$ E/ K
and targets which you are bidding on. Leaving this up to chance in order to save money could3 G5 R. |% C+ v$ B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, O+ O; Q* `3 K0 h& T7 B) r0 jwere using.
1 Z% b! D8 V- w5 R# T9 ^# nChoose An Offer+ M6 M4 h. b* L# ?. }8 C
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 u5 }, Y3 A' n. {. R: {Lesson on Offer Selection9 w/ P: s# v" n& X$ ?& t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( M+ N7 j# F* I5 V* O6 WIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) @9 ?) D$ x0 N: i5 d JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' R, g' Z5 T& c7 |& y
LeadImpact as the traffic source." Y3 Q9 G4 v1 ?2 d6 U- w
Now the best way to learn how to put all of this together is to just get started. For some variation in/ k" W [8 q. n: w: X0 q/ g5 p0 b5 p$ `3 d
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 N/ l0 O& n u2 I; g% P2 g" `1 Q
campaign.
' H4 Q* r! B# JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; p( T4 o6 H& {0 n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 k. A/ y+ V2 f* z( `* ~ X
that all traffic is accepted.
! H( F9 q, ~( t$ T7 t$ UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 ^, Q. i& s5 f- K. \+ e7 b
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 k) ]& v( |- O9 V
get creatives like banners or images specifically for the offer.
& L' ~- N A4 k C8 J7 o Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 [% g3 k8 J$ C4 \$ X) Z/ UBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 {3 x# O1 {5 \9 h
track my keywords. Without doing this, it isn't possible to see what's converting./ P5 j2 z9 L& K+ x' L# ~( Z. v! B6 c
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 y* m6 y) v: F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 Q, s7 H6 H3 S; }
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! z+ N# t$ j; _, d0 Y
bottom of the page:/ s3 h' }5 G; Y* r0 |& Z/ s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" x# u8 H; b( U- B4 \% C6 PClick on the offer → pixels → Add a new pixel and this comes up:. L5 w$ S; n% h& A9 z- k% E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL l" |) Q6 s7 i8 p$ A9 n
from your software into the box that says 'Enter URL of image to load'.
, o; M+ Q/ y0 l1 Q( F UOnce you do this, it should look like this:, B7 K$ v1 X( I+ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 Z/ Y. a# \4 K5 ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ N/ } [5 ]+ J6 O2 n& S: jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! {4 M* D) W$ G( }Prosper or CPVLab.* H/ [% J& c, n5 ^
$ t- Y' w; z4 ^2 h7 j/ N
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发表于 2012-12-27 18:47:17
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