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PPV GUIDE [PPV新手入门][28页]3 l# F5 v, o- L. D/ u, f* Y7 U
详细的请下载电子书！
( g. t4 E# w) h4 z5 k$ e w2 A6 ^ L. X; v
$ E3 u, s J- Q8 f- J! K# UNewbie Guide) Q+ ~/ H0 ?6 W! }' S1 G% d
PPVPlaybook.com5 L: E4 {* }8 D; |& V
Tracy Shaffer
2 m3 z, t) Z, }David Ford
9 T1 M1 {: V# B$ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 T4 E8 k$ H5 J1 oGetting Your Mind Right to Start Affiliate Marketing
8 G0 A7 \# ~" j- C, F' y& u8 ?The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 c- k: t, G U* d& l* Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' u1 R; I4 q) @0 n4 J: d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 A5 F: m8 |2 m2 Y8 ^, d7 P/ iwith any success, these claims are laughable and far from the truth.1 C5 B8 H, b7 Q# z0 F
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 _' N- d) J& |( _ \* Mflow management. The main benefits are the low barrier to entry compared to other businesses, and2 ~9 h9 ?' i& v% e8 t" O
the ability for a marketer to be a one person shop and make an incredible amount of money with low* r& |" M. G0 P6 B8 n
overhead.. }1 o* a4 c. Y) s& m' ~5 Z ~
The winners in this business are the ones with persistence when nothing works, who know there's
5 A, }6 ^& m/ m4 w a! s2 Y; ]1 o, zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 u) P! o8 A' Y+ C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 {9 h4 |- G; F( o8 N, X# `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* M& a3 |! V1 j0 V& pMost of these things happen suddenly and without warning, and they all contribute to the amazing7 e t/ I; Z2 W: T! |& K8 A
learning experience available to anyone with a few hundred bucks and the ability to open an
: Q! X+ [8 g& B0 n6 badvertising account.5 q8 d+ Y* s6 t9 l: J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 m9 m$ ~/ V" s5 j/ N; I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ w+ I% S% j* y! {2 |1 Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ f. a1 A5 }. w# B7 ^! m) _5 Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 D' D4 Z k9 o, ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* c% t2 j" D8 ^" a" o
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ j, g8 C4 K0 w2 Rstarted building.' X4 O( b3 o$ r% q$ D0 C
Things you need to get started:+ r% u- G4 ]1 G5 b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" I/ [) [' `# w6 ~- C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' Z2 X6 T: Q9 j9 T: T( x5 p! |% t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& _/ K6 a! M5 e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# c& g# ^( `& wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 B) @9 n; M# R1 Twith PPV.$ L6 I: ?& L% I W
Basic Getting Started Definitions
5 f. `9 c( y4 c2 Z2 m2 OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! I& A' \' }. z9 M T9 [/ f* Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 P2 a( e7 v }3 r( v% i! Q- D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. z5 R$ M* `1 y. A! d+ _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 B6 b- z B/ k2 H, ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 S* ?6 N' h& M* ]1 D' m/ r. c
receives a commission on that product. An example would be the Amazon.com Associates program,
& |. x. _; F, x# `& q: d( M& `Comission Junction or Clickbank.2 l3 f# Q7 ?1 L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 a/ @+ e0 H+ ^6 X9 Z* [an action like filling out a form, submitting their email address, signing up for a service or sometimes: H. l6 \1 t! c: S
buying a product. An example would be Ads4Dough or Neverblue.! V0 t1 K+ t+ w% V5 v$ e9 |" I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ @/ D4 n. ^5 \* U F: b I
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% Y4 k) q9 d: |( }! ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager, _8 M) n7 s: ?4 A, D, A
right from the start can really help you.
- q, _: T4 t) m$ } ?& J; GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 m1 Q0 ^5 ?% O* ^; t- ~) y. n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' {7 y# K" k6 k+ l0 e3 l2 y
view, starting anywhere from .01 or .015., B4 A' D: B4 F7 p6 w4 m2 |. s
In order to use this type of internet traffic, the affiliate can sign up with a number of different4 [1 B- [6 Z2 m8 U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, ^* g9 Q m- P. v9 L: }, q$ @MediaTraffic, and AdOn Network.
' Q1 D( ?5 C: R/ _9 w) a. v5 x" lDon't popups get blocked by pop blocker software?6 d' H3 P l1 z
No. Popups are served in a new browser window as if the visitor had opened the new window
0 x$ }" x l0 w9 }, x. c' zthemselves.
9 a& b2 J% T" f7 n5 oHow many popups get served to the visitor?1 l2 c! |6 e8 d9 d
The number of popups served varies depending on the PPV network. Some pop more frequently" R6 [/ W( Y$ ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ b% O: a+ R ]- u) v: g9 }
serving this kind of advertising, so they have to toe the line between keeping their software
4 q! C& ?9 ?( f) V2 e8 e% _downloaded and still making a profit.
2 W( [6 |8 P0 V+ |$ \; k% r1 WIsn't this type of software bad? Why would anyone keep it on their computer?0 E* h g+ i# i( _
No, this type of software doesn't harm the user's computer.
* d) E- h& a- d! B6 Q, |) uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ V" A% w2 D9 A* k% Z) L) i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 y# i$ o' D" b3 j1 X1 Cthat they can continue to have access to the incentive.7 U3 ?& f( a; {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, w) N/ I+ R% c( r& ]8 a
How to Get Accepted into a CPA Network
- ]& p( H6 D. |5 f) Z% L; ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. O( q- W! w* j7 V" cto start looking for networks is Offervault which lists offers and lets you compare payouts across
* F; F9 N( q" n J& Ndifferent networks.2 P3 x, c4 S$ x" d4 C% F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* a3 p: W5 Z# x2 ^9 P
application and be as specific as possible about your promotion methods. Usually some time after* l' \: L8 I2 D. G3 y% g' ?
receiving your application, the company will call to interview you. The phone interview is a critical& R( g: _0 A* }' w0 `
part of the application process, and most networks will deny your application outright if they can't get4 {( }. }) |- D1 j# p
you on the phone.* U2 N! D, X0 |0 P
Often, the person who does your phone interview will actually become your affiliate manager after
" [8 H9 ^* B5 x& j! [, F, H' tyou get accepted, so it's a good time to put your best food forward.
* |9 a: X: u2 o1 l& G { LYou might not relish at the idea of someone grilling you about your internet marketing methods over# G! \/ g7 e+ K* q
the phone, but trust me, this part is critical. Have answers in mind for the questions:) ?3 e- T! c' M1 d9 U" [5 ^
What methods do you use to market offers?
$ H' D* q- r4 \1 oDo you already have a website you will be using?
1 \. m/ G4 e7 W5 q; `! AHow much is your advertising budget?
) h1 G: N) k. k. VWhat other networks are you a member of?
( d& r2 f4 ~9 V: sWho are your affiliate managers at these networks?
) L, x! m7 @; O" b8 B% Q' sDo you use social media (Facebook, twitter, etc.) to market offers?
0 n& E4 G' y. v1 y+ f$ CHow much traffic can you drive?
5 j# Q6 Z, j+ EDo you have a personal recommendation from anyone who is already a member?
! w t P% t1 J$ v7 ^Once you provide satisfactory answers to these questions, the network will approve or deny your( y: x+ g) b9 x) }4 f
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 d% P9 f6 M. } g# y; R$ i. Zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate5 u6 I/ @: y6 V& N5 A: d/ h
for the network can be helpful.
$ b" f* s& z8 L9 z$ mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 `! c8 U! p, r' a$ s' }' u8 t: \% I- USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" D: S6 d0 Q0 g' Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ P2 V x9 t: i3 E+ t+ Wpeople can open a lot of doors as far as networks are concerned.) m& S6 s2 ~4 U% a2 _: L
After You Join a CPA Network( W \6 i3 [7 m; u( w. {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 E; A, X9 J1 I/ D
and make an attempt to get to know them a little bit./ w* s. X4 S6 Q7 n( l3 m" |
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 i8 E+ [3 L6 V
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! }3 [6 E- V. H' g" |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, d% o2 L4 O( k" i% L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout f' b+ R( A% x( U* j% _* H G
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* ?1 M8 h$ |, K; X5 f4 O. E8 p3 I$ X
email.! y, f6 m* e) @. w2 X3 E& v# c
For more helpful info about dealing with affiliate managers, check out:: Q) S0 v8 u( u. _+ ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/. [3 y; C% m1 O: V+ R. |4 t o! m5 l
http://www.mrgreen.am/affiliate- ... iate-managers-want/
k4 ?+ }- F- B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 G4 O" |3 N+ Z% O9 N# qSet Up Web Hosting
: B9 H7 u0 E8 `% }5 t4 N" eGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. q) P3 p- X- w* h( P7 M
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 n. B6 e) K/ V. p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ h( s' y7 f: |, K" v6 ~ I! X! H
whoever else is on the same server as you.
5 u0 U7 b7 J* j' o) L2 _# ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, X1 m+ k( m: |, o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
4 r, |0 F/ Q! c% a/ F+ Q, @* j. Oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* A1 M9 E. H& o$ V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 r' ]% ]# j3 c+ E, Y5 K+ x5 Bhouse full of roommates (hosting customers).5 @, h- n* z. K$ i9 @% B
In shared hosting, this is like having roommates where everyone has no specific designated area inside9 j6 F& E- J% d5 U( m% S9 |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) N7 B4 P: b9 [
fit., m. t, W: N9 _" z, x8 d
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& U* \; B6 e6 a+ s9 q8 C9 J
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ o8 B8 a% W) r! stheir food. Everyone else's food in the house has less space to take advantage of.+ }0 A( {' n3 a; x8 `3 e) `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 x$ }% D, ^9 Y8 M, ~any type of hosting this is a bad thing, and especially while running PPV traffic.
j2 X" k6 O; _In the case of a virtual private server (VPS), everyone in the house has their own designated space1 |( Y1 C/ e- o
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ g3 n( e. A: |( R6 tpartitioned, so that each customer can only use a specific amount of resources at any given time.
, j' ]) L( _( W: q5 r5 WA dedicated server would be like having the whole fridge to yourself. All of the server's resources7 D* J# s6 Z9 \+ w- ~/ F9 L. m, p
belong to you and no one else can use up those resources. This makes it possible to serve much more8 |0 y+ h" V% u6 Z: M6 {- _% x
traffic, faster.4 I& T7 E, V' [+ e- H& x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ ~* B0 i! a. \1 @7 p
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 o2 X% l8 @ W2 ~4 \
here:
5 A/ m) V6 L( H! w$ o$ A0 Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& n" |4 B6 B B* l+ ]7 mVPS&highlight=hosting
k5 J1 Q0 G- _% D0 vDedicated-Hosting-vs Shared-Hosting
' w) Y, a; b* R" l, chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ k5 y: |$ a0 a; N0 N
Hosting...Your-thoughts
( V( T- E7 Q) g5 A& w3 E) B0 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 G7 I _5 t5 I; Y, @) Y0 G
Hosting Providers for PPV
( W& m: Y& J) `5 ~% R4 oBeyond Hosting
2 }) E6 a& x/ |; N# R9 Q* g* phttp://beyondhosting.net/
% \4 e6 X& k) E4 sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 y s" D; ?1 Sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. J' W2 k( S$ i$ p( ]1 m
direct linking with PPV. Also, these guys provide great support./ y$ f! W" e c$ u( [
Prosper202 Optimized Hosting& L K# v5 z8 d$ g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( g w A3 v9 ~
CPVLab Optimized Hosting
; |3 t: I6 m; Bhttp://beyondhosting.net/CPVLab-Hosting/1 |" B! G$ z1 z
Domain Names for PPV9 J* u' c( R; j X' b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 a, V5 F" M: E5 } P9 W5 [
where you're going to host your tracking software and your landing pages if you decide to make them.7 Z3 L! O# T& S! @ U9 k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," B! ^# y$ M9 u& v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. |* R1 H' K9 a" P }$ H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. F1 n: v. d6 t) `8 {* D
term or build a whole website.2 V7 l- a* o W0 n, n, { _
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 c0 a0 l4 z& v3 x) xtracking software on your domain. This is really important, because it is necessary to track your- x# T* w7 ~) P! s
conversions down to keyword level so that you can optimize your campaigns. Without proper4 h/ m! v8 n6 s
tracking, it is impossible to know what is working and what isn't.. Y7 S& c4 h8 Z# ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 m* ]4 x. i# g4 H$ w9 Y; G9 y# ?; Yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" ]' S, D) ^9 u0 O0 |- xProsper2024 m2 o( }$ W4 o( _" z4 [
http://prosper.tracking202.com/apps/5 T7 ^0 Q+ D- ^- ~1 M
CPV Lab
! {" u& r) Q( X. [2 X" y3 Qhttp://cpvlab.com/
. q7 w4 C9 H% U0 X5 `1 F0 b! LCPVLab Help Videos5 q# G _9 `! B# Q+ k6 n
http://ppvlab.com/oweiw/oiurw/vdm.htm" x# N& v: g% n, q0 v, m
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' E6 u+ \1 U+ l- _4 G) e6 l* ` i* Gindustry standard.
) @& @. C r' e% t3 q/ p1 G+ x9 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 F) S1 t% }; n4 ~, {6 k9 b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) i( a v: V" L' h% ^
good support if you have problems with your installation.
# T5 U/ c& X* F; j/ T7 Y% \Tracking 202
# T0 y: @& q1 ]0 t2 jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 p$ t: {, a* ]& r' r3 p. Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ ^3 D, j3 V) o! L4 E2 |4 garea.8 \7 q$ P! t! e/ {% O
If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 `0 F! ^! T& m6 m% l3 Q1 q4 ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" }4 j/ F; w4 y( f. C, }interface, and their hosting.
5 d# b, U% e% k; `8 ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 x. d) E' n9 B; f2 z" Y; l0 v3 pand targets which you are bidding on. Leaving this up to chance in order to save money could
- F- ]8 ]" |3 s& Q, `potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ h) x* g1 M# O* N% wwere using.
% P m; S$ O! M; `- }; ^$ r8 a6 {Choose An Offer# d( n3 j& I% B) x" s* T
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* u- [& t: R, q0 CLesson on Offer Selection
0 s e# u! X" h5 T9 I/ K9 Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 [7 V# { J6 G& _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 o: C/ t5 s8 Y2 |+ t: w* YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 J6 S' j/ R3 f
LeadImpact as the traffic source.
% Y) X3 }, o. ?, B# i( r9 PNow the best way to learn how to put all of this together is to just get started. For some variation in
; F# i" h$ h$ ?$ Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" H; [; s% ^3 c! j
campaign.
" U4 G1 y; @" k8 Q2 vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! _& T! H/ _3 k% t8 ~* u1 bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- [4 E) f) _" _
that all traffic is accepted.
6 K6 B/ `0 ~8 z8 c0 X/ gFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( [6 w$ Q# e& QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, }6 r5 V( x% V+ O+ e: X5 O+ Iget creatives like banners or images specifically for the offer.. U' s7 P: S0 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
T& T E' l- b! L W# rBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: f, r+ U9 ?4 v2 E; Q. {) y
track my keywords. Without doing this, it isn't possible to see what's converting.
. J) M0 H& ]* D% p5 s9 ^9 LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& b. }% G q3 U* L1 P R$ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ V% K' Z `& r2 ^' t7 @8 ?In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 x9 X% \8 v$ Vbottom of the page:
' U( Q8 n7 G3 fNext, I have to cut and paste this pixel into my offer at Ads4Dough.
, i2 j K+ [4 d8 b! v0 I, QClick on the offer → pixels → Add a new pixel and this comes up:
! D4 p: z2 o3 N5 bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- b" O# x% u* P1 T/ y A7 z% `; Sfrom your software into the box that says 'Enter URL of image to load'.
- T! ~, p) q% x. _9 q* `Once you do this, it should look like this:4 h# I! F8 T2 n+ A7 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. h- X. x2 i% n$ v8 m- n( NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 n8 k4 z+ R0 O* g lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* ?: _; j! f i8 N
Prosper or CPVLab.
' o. o4 B1 J' Q8 L5 d9 U
" ~) P' O. i) P" ]/ {) W7 o; o- q |
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