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PPV GUIDE [PPV新手入门][28页]
5 P$ q& w' ^) z7 v& ~详细的请下载电子书！6 n+ q6 w/ `2 \1 x- k& c
8 X- J& L; o: o( @$ Y1 [$ l/ q
Newbie Guide
. ]0 { w+ S- rPPVPlaybook.com
9 N1 Q6 o; o- s" C" v: c7 jTracy Shaffer. y1 y" H8 u! j% h
David Ford3 b4 ^0 F+ R6 r W* ^/ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& ~! v+ B9 }' w8 ~$ F5 uGetting Your Mind Right to Start Affiliate Marketing9 o) ~1 l# y1 t* C% z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% f% r& P& h) xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 U3 N4 `6 I% I5 w+ I$ z3 R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! c0 k4 T' l2 ~. P
with any success, these claims are laughable and far from the truth.
& E- D& ^; F* \( i! i/ ]6 ?2 \' ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% Y5 h7 o, e8 D @; W% u) I( yflow management. The main benefits are the low barrier to entry compared to other businesses, and0 G# S& q0 t. D. h- @! E. U
the ability for a marketer to be a one person shop and make an incredible amount of money with low
: {, A2 V! C, P9 l. w3 yoverhead.
9 ?' T: k: u( t2 S* p$ s8 LThe winners in this business are the ones with persistence when nothing works, who know there's
1 z, P& o) L. T) f ?. kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ X6 m6 ] P" X2 xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 i+ w# @7 z: u& ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) {1 i3 b2 ? L) O3 HMost of these things happen suddenly and without warning, and they all contribute to the amazing! j9 ]) Q7 _& k! _
learning experience available to anyone with a few hundred bucks and the ability to open an+ U% l- [$ u. E" \( ~9 i
advertising account./ o% v+ h7 ?% T* g$ v) T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, B% z4 D4 }" F ~4 c" J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 {% y( N; V6 F' |1 Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* @$ g5 N7 h5 n% _* d$ ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; y7 j: @/ B/ \9 S7 f7 t! wWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: V! y4 f* }4 k, L4 z- Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 {; o& i( {; D. S% h2 v
started building.
4 p/ T; b2 u: w3 L I4 [& PThings you need to get started:" E7 p1 ^4 o/ X8 a! E- C% Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' ~2 z+ c+ a$ R
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
n: T, V3 N, p* c; m2 y: T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 M% T1 l" E* S0 \% `+ L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 f8 z. j1 l: B) V2 o6 g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 E7 c5 g# s* U' d" a8 `1 A7 H5 bwith PPV.
+ C, g2 F3 _, c) n5 tBasic Getting Started Definitions
5 S$ s9 Y7 d/ u+ P* Q/ MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 p8 k' w" k i, v& \" B- m, Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 f0 m! Q0 @. M2 t4 X- P! U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 B* ~5 n. x" b) ^types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' I4 D& m, ~0 s2 a) c; n- o# D; S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* F3 ~/ E4 H9 ~1 L# y( ^
receives a commission on that product. An example would be the Amazon.com Associates program,! `' T+ {- A+ s+ B) N5 E
Comission Junction or Clickbank.
( T& d, K2 f' Q1 {Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 R, ~" v9 c8 H3 {- U8 ~an action like filling out a form, submitting their email address, signing up for a service or sometimes# F+ Z, _+ @) @* B! j) q
buying a product. An example would be Ads4Dough or Neverblue.
9 y' v% j* x- Q& p" B+ @. I5 [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 b7 w# Q- y! h" ?/ L3 s, aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else) U+ ~, I5 f1 L! Q Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 }! A% @! q8 l/ y6 M9 O4 Mright from the start can really help you.
: l- G6 m% n% {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: o) F! i5 Y d: @- c: X$ ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. ^3 i3 k/ \2 K$ @& oview, starting anywhere from .01 or .015.
+ G, R0 S) \' p& k% x$ j. {In order to use this type of internet traffic, the affiliate can sign up with a number of different" w0 x& k, ]- [2 @( A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! u1 u/ F! l. l7 b7 O& L8 P3 UMediaTraffic, and AdOn Network./ m* {8 q+ l0 I% N
Don't popups get blocked by pop blocker software?
9 d5 N/ k6 T' G' r5 O9 n# GNo. Popups are served in a new browser window as if the visitor had opened the new window
5 O& A0 w6 _& c2 r5 ]# S# ~themselves.
8 `% s. [# e6 G7 O' o8 F# k& S* PHow many popups get served to the visitor?" N8 p3 P6 t; F C$ H/ ~# _# D
The number of popups served varies depending on the PPV network. Some pop more frequently
3 B2 `! z3 T" l! ^: |3 A( c(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ j& t/ [$ p4 F2 _9 V' V) d
serving this kind of advertising, so they have to toe the line between keeping their software# c0 A5 p# _1 [. N
downloaded and still making a profit./ p; U4 ]6 T6 v8 i) ?% }; [
Isn't this type of software bad? Why would anyone keep it on their computer?
, g: O/ U2 w8 Y, uNo, this type of software doesn't harm the user's computer.
& U" c5 W# `" j/ LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- T6 q9 {; P# ?8 _7 Z: F
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- O! p% I/ @8 j/ gthat they can continue to have access to the incentive.
. F' x, s' X$ `0 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' }2 X) m' [' ~* {! ]4 rHow to Get Accepted into a CPA Network
U; T2 c9 S$ F7 B F' r! l+ iIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 \4 o/ E' e' G3 r) o' kto start looking for networks is Offervault which lists offers and lets you compare payouts across" E7 ?8 O6 c5 H0 J {, T% u. \! M
different networks.: N/ L0 |# v. ]. S, e
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) g% f* B0 F( k: J' U: h) z" ^application and be as specific as possible about your promotion methods. Usually some time after
2 Q2 r! O' U8 _% ~receiving your application, the company will call to interview you. The phone interview is a critical( I: h2 C5 B/ j) i
part of the application process, and most networks will deny your application outright if they can't get7 b/ ]$ q8 ~! c1 u# V5 `$ ^( }- _
you on the phone." S6 {2 N7 c4 v% v- V
Often, the person who does your phone interview will actually become your affiliate manager after8 L6 _& c/ F5 |" a& q
you get accepted, so it's a good time to put your best food forward.: O( ` ~+ f6 H% W
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 o$ r$ J* q2 V+ ~' X* i/ ? z! xthe phone, but trust me, this part is critical. Have answers in mind for the questions:
) v3 d4 _- S$ MWhat methods do you use to market offers?3 W5 q$ Z$ r) H# Q2 J5 o
Do you already have a website you will be using?+ }, J. F- }8 h/ n# `3 g2 K
How much is your advertising budget?$ A4 {$ ?1 \' P! Q
What other networks are you a member of?
2 @( H6 S: v/ N4 W% DWho are your affiliate managers at these networks?
, h% h7 z# s, t5 y! gDo you use social media (Facebook, twitter, etc.) to market offers?% @+ c7 b" W! l- r8 t' g
How much traffic can you drive?, g8 S3 [7 m! P8 Z
Do you have a personal recommendation from anyone who is already a member?
& o' X& r) j* Q2 |0 V7 YOnce you provide satisfactory answers to these questions, the network will approve or deny your" K0 `/ B. W! i3 ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 p5 \9 J7 I9 I6 T* I/ u2 d8 r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# T# N. _7 ~# j, D- z( gfor the network can be helpful.
2 i5 ~$ R* ?6 m7 ITo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! k1 u0 w: u, h
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, [: V/ M3 f3 a: S
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 Y! {1 t F! W2 y8 J' `. ~. Ypeople can open a lot of doors as far as networks are concerned.9 O, D2 |' S' D6 g3 a1 ? {
After You Join a CPA Network( q* \# f+ x7 ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 J8 `! M' O3 ^7 tand make an attempt to get to know them a little bit.
, J1 _+ z; d$ i5 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
t6 W* I$ r2 H9 T3 y7 Tweight in gold. Start feeling them out from the start and try to get to know them. Once you get# `6 {: n, T: @8 H+ R! p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ ]. {/ M6 c# R' Z8 z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% R4 o9 |) ~$ Q- l y/ P; J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) `' n& N% i* M' @email.8 k0 g3 ^9 J) R" z
For more helpful info about dealing with affiliate managers, check out:: Y) O0 Y2 b+ B: F8 W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" O9 J: _ [6 M+ ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/* x; X" C7 @2 ~6 [' \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- u: J" `! l2 @: `+ A. M
Set Up Web Hosting5 s- g8 `- G Y$ s, J9 E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 ~# Y# P/ o: {: q: H6 e' k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ |1 V, Y1 S/ v, j# ^/ m# phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- _; ~+ c4 l( m2 y1 Z0 V/ Z
whoever else is on the same server as you.1 d8 E1 l# J' w
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# w* j& z' w. Z. Lenough that the visitor can't close the window before your pop up is even shown. You have about 3% g# i, a9 J4 t0 K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., g% [! \! l! ?: S$ u$ u0 P/ Y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 @2 E& e) T. W. ]# \- fhouse full of roommates (hosting customers).
4 B4 H: p% }! Q* _$ {- T" SIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 C$ k4 a1 _7 U; Y, a) Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ a7 `0 W- S: U* L
fit.
f5 c" } l( c9 R$ TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; q5 Q N) y+ k1 R$ T5 i$ zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ ~2 K% o" r8 u0 ^9 R4 e) S- vtheir food. Everyone else's food in the house has less space to take advantage of.
) ?9 X, `- W$ y7 n7 XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
& E0 X. u# u$ b R: @$ s1 cany type of hosting this is a bad thing, and especially while running PPV traffic.
3 u0 ^, f; m* i1 kIn the case of a virtual private server (VPS), everyone in the house has their own designated space
U7 d6 ^5 D4 w& g6 C3 e/ ninside the fridge to put their food, and other roommates can't come into that space. The server is
! `- J2 E1 _9 V, P7 Z7 Epartitioned, so that each customer can only use a specific amount of resources at any given time.
+ Q2 v5 W6 a- l9 q4 V5 u* }& aA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% p, M: I+ A) o9 ?. T# Ibelong to you and no one else can use up those resources. This makes it possible to serve much more
3 {: ^; Z* L( F2 ? h( c/ ~3 ^traffic, faster.
( p; O$ Z) T9 b- o+ ]2 PAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 y$ j% ?- E f9 j8 p3 C$ K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 V6 G& a. c D [here:( V) J. z, d% d5 w
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( |/ v/ g$ d/ B. n- S
VPS&highlight=hosting4 h& p1 ^( z' t- b9 H$ d* @* J
Dedicated-Hosting-vs Shared-Hosting
8 I0 m* {; p$ @: T! D! w* chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 z+ W) ~ i) _# ?* Q9 g* c! I. c2 YHosting...Your-thoughts# V, }/ X3 U. ]$ W/ U5 K4 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) u* X7 u$ f' K' T* iHosting Providers for PPV: c: I% F* @3 H1 X
Beyond Hosting+ G& l5 o- T- M/ ?, i9 L
http://beyondhosting.net/3 c; U6 N H# _. D8 t- j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 N: K. N$ R8 x$ k; Q# C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! U) q1 g6 N" l" F) udirect linking with PPV. Also, these guys provide great support.
6 n- v8 p3 A j4 l4 ~& _8 R! n. LProsper202 Optimized Hosting' J: N! X8 ]0 C# f& M/ ~' I9 c0 n1 C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 E& e8 Y2 \" M; E& _
CPVLab Optimized Hosting3 [. Z8 M( X4 V3 f1 [$ p
http://beyondhosting.net/CPVLab-Hosting/
5 s6 _* |. n ^3 g5 x2 A- B f, \Domain Names for PPV
: T. s$ V& a( h$ o8 DOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) l6 ?5 Z5 ^8 {; t
where you're going to host your tracking software and your landing pages if you decide to make them.8 e/ d) m4 Q3 g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
@3 \( }9 o' @bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( {2 K4 d9 W- N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! _; [4 O" u' |) S; i" y
term or build a whole website.
, W/ G& L! |* w. z# A+ MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install/ E5 A5 Q4 Z! v1 N$ l
tracking software on your domain. This is really important, because it is necessary to track your
1 Z1 k! j5 R( v" Lconversions down to keyword level so that you can optimize your campaigns. Without proper
! m* p7 b1 l6 T4 W, H: ^4 _2 ?tracking, it is impossible to know what is working and what isn't.
6 ^' I0 G! i: `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 i$ w- i9 n2 e/ Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% i; S% o" h* P+ f, W. p
Prosper202
- u. k, r2 d$ S# L, L" D! l) ^http://prosper.tracking202.com/apps/& G' `! l t f' u6 c
CPV Lab/ L: A4 z$ e7 p- w" L% E" W/ B
http://cpvlab.com/
5 @0 ^0 { G5 m1 X9 GCPVLab Help Videos
; ^! Z" L1 s) _ D( k: D+ N/ Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm0 ?. {' T# ^8 P- o2 [. [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% y0 l( S( S0 @( @+ k3 Bindustry standard.8 I) K9 _6 O5 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 E3 |- _/ i# i, H8 SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* `- o+ G+ N/ S3 K
good support if you have problems with your installation.9 L$ ~* F, s2 i# O5 z0 `
Tracking 202# H+ K2 O9 @5 l% _8 U; p# s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 A. {$ H% p* \9 O) S9 \4 G' ^+ mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 R2 W) V' s# {4 B5 ]$ [
area.& A3 R5 ?# v1 _ |8 I9 n4 c7 \
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) \* w$ s! N; J3 U7 o+ z4 \ syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, V- v+ k6 _$ e: vinterface, and their hosting. g7 E3 e% e. m6 h8 V P" N6 G) s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# v9 X% P7 _2 @: Z* V2 l+ c+ f- Dand targets which you are bidding on. Leaving this up to chance in order to save money could$ [! A/ q- V0 p
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& {& n) D" N, _$ u! M5 Y5 N4 k
were using.# k- s3 d y: t; v; I( b
Choose An Offer
) }* i2 i* M) q9 |7 L8 NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: w( g' F S: `/ h) d
Lesson on Offer Selection3 ~+ ^# f+ o% }: R; k4 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, y/ }% _. k' p5 i6 z/ O- m1 L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 G( w( _4 H! h M
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: Z" H e/ C5 s
LeadImpact as the traffic source.' m3 `$ L8 ?" o+ S! M. } u
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 e; e, e& Y+ E* k# Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 V1 X/ K$ W5 U) ?campaign.
! }' A1 k- z) LWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first z3 e1 E3 N+ r# b6 m1 }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 G7 C. @ Z: |: g# Rthat all traffic is accepted.
- k7 ~. s$ J( e) ]First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 r& Y, R, r" A4 dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ q- }1 S x/ ~. Z/ q5 fget creatives like banners or images specifically for the offer. C6 G- R, D% Y( V9 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: u+ L p) A0 R3 cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# y* d( _8 s! P, A V# Z! Utrack my keywords. Without doing this, it isn't possible to see what's converting.8 U* e7 t ^% t, D& F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" d7 l7 [$ v6 N* u m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 ?# o7 }) M8 t5 aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. h g y1 E5 `+ z; R
bottom of the page:% A$ V$ _& K. r* m& N0 w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" k! G8 Y G' R5 n8 DClick on the offer → pixels → Add a new pixel and this comes up:
. n2 ?+ B, V n7 w! F3 N1 rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# {$ M- w$ r) C- d* z o8 X" tfrom your software into the box that says 'Enter URL of image to load'.6 `7 t& Y& H/ t% x; Z) g
Once you do this, it should look like this:
$ |9 K( z" W* Z3 ?) {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; ]& I; k/ G9 a2 bClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' D' I. o9 u, _$ p- m& D& P: V
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 R& T1 `! a& u. iProsper or CPVLab., ^; t3 G( E4 F- f
: e. B8 j# g2 _, d+ ~
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发表于 2012-12-27 18:47:17
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