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PPV GUIDE [PPV新手入门][28页]: n* h( U; }, J( y) ^
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Newbie Guide
3 ` m, B/ B4 j# m' v2 s' m* ePPVPlaybook.com
( x2 X0 R( M, M3 ?6 YTracy Shaffer
7 J1 [. h. {6 Y" w- `David Ford
, @6 P2 A) z8 B* w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. A( Y/ n* S9 i) U+ TGetting Your Mind Right to Start Affiliate Marketing
1 D" s- \: a4 O! I- j& IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 ^; U' h. |' V, k, U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where n6 S' n( \) u Z, ~0 ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& i7 E# o6 |3 L+ U
with any success, these claims are laughable and far from the truth.
2 z( ]0 ]/ a% HAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 g: D3 D/ q5 @# G
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 p7 [' ^3 Z) k
the ability for a marketer to be a one person shop and make an incredible amount of money with low" P3 ]2 m6 d1 k1 H T: l+ J8 n
overhead.6 w p% E+ y, k, W1 [7 ]
The winners in this business are the ones with persistence when nothing works, who know there's/ |8 {( ^4 F* u9 ?7 S
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ _& k; {$ j) sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 Q! V8 R1 Y* T" istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 Y6 t$ z% S2 V9 U
Most of these things happen suddenly and without warning, and they all contribute to the amazing5 V V; `* {; X1 k
learning experience available to anyone with a few hundred bucks and the ability to open an
: d' ^3 P0 d! \# j; Hadvertising account.: K8 c1 d0 ?& K% Q" E; y3 f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
q' A& r3 S% l/ }# Q5 Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; W+ K) X, W& {1 |0 q' b" f/ rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. o! G: I8 k8 U8 T0 Y; Q# w r
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& \* S( t8 m; _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 P3 x! M1 o0 L. r+ {5 x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 ~! z' U5 [! Qstarted building.+ N$ S- C( ~. U" ^2 f
Things you need to get started:' v& N4 H" g* D: x$ L
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 M% ~' m0 c7 Z8 d/ ^( `% h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 ?! x7 o4 |5 G0 b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# a1 ?9 L" @; @+ l$ z) b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) Z& Z% j, |" E/ AThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
# p. @" F6 L: R Q$ rwith PPV.
% w2 a, T9 H: |. k4 T8 M& l6 vBasic Getting Started Definitions. j5 L3 d. @2 [1 B
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 B |9 K" D* C; L5 G% Q6 saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 _4 T( }6 i4 d) z; s) y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 F) |2 d. i- ]8 {# z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; H. ]/ d" J% N6 SCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 }1 @+ \. v: }, R) U' q" @# i9 @: s
receives a commission on that product. An example would be the Amazon.com Associates program,
$ v: o( v* M; j5 k1 F; L' aComission Junction or Clickbank.
7 I1 T- F$ M: N% ]% ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* D4 K- `6 Y1 ean action like filling out a form, submitting their email address, signing up for a service or sometimes0 N$ Y: i( r, p1 `. m) g/ B
buying a product. An example would be Ads4Dough or Neverblue.% A+ E2 k- u- y n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ N" y; `) R" ^, l8 W/ \
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 D2 X$ x f- ?+ L8 W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
( F! k) R4 v+ F& ^0 x) F ]( fright from the start can really help you.
0 Y# c3 K8 O2 N3 V9 F: j- q7 d" NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: E5 j7 r6 e4 l: e( V0 }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 n% E) G9 W% ~. m
view, starting anywhere from .01 or .015.
8 y6 U4 l4 F7 o2 a, h MIn order to use this type of internet traffic, the affiliate can sign up with a number of different8 x" ?! ] e/ B& u$ h! j( p$ G
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 X9 ~- I9 F5 `% A5 W' XMediaTraffic, and AdOn Network.
$ a! \0 w$ p' v. k5 \5 M6 YDon't popups get blocked by pop blocker software?# M: u3 \' H& y# q
No. Popups are served in a new browser window as if the visitor had opened the new window5 C3 p( ^" j4 p6 u2 [
themselves.
/ y6 D% Y& C1 lHow many popups get served to the visitor?
z7 Q7 _) k- }; jThe number of popups served varies depending on the PPV network. Some pop more frequently( y6 Y- m/ N6 V3 F# N/ E
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' Z- y2 H3 n2 E: g" }) u
serving this kind of advertising, so they have to toe the line between keeping their software
- ^& N- {/ |+ ^- a" qdownloaded and still making a profit.
+ Z, P, F6 Z# N* l. X- @: Y- AIsn't this type of software bad? Why would anyone keep it on their computer?
3 k N! C m3 [( e! a' o5 f3 N) K' INo, this type of software doesn't harm the user's computer.+ f9 \6 h/ @. I v/ r3 o+ A8 e
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ A/ U+ N- ^" w+ {5 J9 A
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 K% Z1 u; u( Y6 q7 y+ M
that they can continue to have access to the incentive.
) y, r: \, I( ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( a1 O. m* X9 jHow to Get Accepted into a CPA Network
0 L7 C. f. z1 s. d/ j, f0 SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 _' [6 W: H F
to start looking for networks is Offervault which lists offers and lets you compare payouts across, E0 i& s# O$ ]' a
different networks.4 f$ ?7 Y _" ?' P5 c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ n8 [& K2 q0 \% Xapplication and be as specific as possible about your promotion methods. Usually some time after. @: q) |+ M0 h# j
receiving your application, the company will call to interview you. The phone interview is a critical
1 Z( O, [, B) [8 F7 G- P. Zpart of the application process, and most networks will deny your application outright if they can't get' a; z/ i0 E3 w) r
you on the phone.
$ \* q$ d9 P6 dOften, the person who does your phone interview will actually become your affiliate manager after, h! N1 z& F9 t: o' E* e/ u- P- c
you get accepted, so it's a good time to put your best food forward.3 J! x& O4 b1 q5 K
You might not relish at the idea of someone grilling you about your internet marketing methods over( i9 @0 C9 S1 h! L9 \' x7 @5 _
the phone, but trust me, this part is critical. Have answers in mind for the questions:6 P F# T4 J- t# X v& ]: l4 i5 n
What methods do you use to market offers?
/ H a1 p+ c2 [5 O1 ~Do you already have a website you will be using?
1 F, W+ F9 {, F$ c& @. E( g! uHow much is your advertising budget?
8 y9 |/ q. F& r2 z3 W2 SWhat other networks are you a member of?
/ R7 _* A0 p3 N) V5 YWho are your affiliate managers at these networks?
* B3 R8 m- n" jDo you use social media (Facebook, twitter, etc.) to market offers?
! j% c* _7 u6 THow much traffic can you drive?: _# g9 h5 ]* R. Y0 [; H) f
Do you have a personal recommendation from anyone who is already a member?
' p6 X9 b$ S% v2 l$ f3 S Q E9 d& q" KOnce you provide satisfactory answers to these questions, the network will approve or deny your' w) R! ]9 W" j9 p4 Y3 h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 W- g3 B+ O, @2 apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 a# n1 a- q9 k! W& y/ N9 m* K6 W" {for the network can be helpful.
. n2 Q# Y6 c& ?$ G' y7 n& gTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( \: Y6 Y. C# v( G. x& E$ zSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* |. H$ i1 y& n5 @9 Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- R% s9 f& ?$ opeople can open a lot of doors as far as networks are concerned.
+ H; ~3 t! ~. o5 @% L$ S5 C5 vAfter You Join a CPA Network
6 t! }( G( \6 W- y* e! ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 R$ K2 B! h6 h: q' y& wand make an attempt to get to know them a little bit.1 @% X) @* n2 b2 U6 n5 u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, S# R( S7 ?* O' |% _0 u+ o, ~weight in gold. Start feeling them out from the start and try to get to know them. Once you get& e& g( r+ \* n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# \$ S+ V2 w% J6 p$ O3 M4 |0 z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 m0 g9 @! d. {" |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 z5 c6 ?9 F% y* D5 s6 `6 V
email.* W' @5 [1 Q8 h$ l, m2 W$ [
For more helpful info about dealing with affiliate managers, check out:2 Z; N. R9 @: r( n1 V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, p1 H- y3 b, _/ J. i$ s" nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: D r. `; @0 _5 m! I# A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. f+ z# B \ O4 m
Set Up Web Hosting
* r; w# V' o1 ^1 @9 Y$ TGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 {7 _. `8 H3 g" C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 Y1 h! L1 x0 k) j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# }* _3 z8 U4 J% [4 ^
whoever else is on the same server as you.
) g7 ?0 N6 c- B, _8 `, @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 x+ _) M7 C; p3 [" U G' g: aenough that the visitor can't close the window before your pop up is even shown. You have about 35 k* v2 H8 ^. F. F4 g0 R# Z7 Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) C1 k, n- r8 u9 }: X4 T' o; GTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& b0 C7 u( _$ w" i& C. b8 j9 r
house full of roommates (hosting customers).
) A. i. k* l( @' OIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: h- A0 H! I# _9 x$ gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* d# k V# @! s# V3 M- s( @' j
fit.
! o- j: P. T6 J% R- S9 ?Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% E( q0 f! ]$ Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ L# l8 g3 N' y$ c- O- k6 r
their food. Everyone else's food in the house has less space to take advantage of.
4 z$ } L2 F6 V# Y3 pIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
; |' T+ O) Z2 W$ z1 Oany type of hosting this is a bad thing, and especially while running PPV traffic.# j k% c7 `$ w
In the case of a virtual private server (VPS), everyone in the house has their own designated space! f. E9 K5 G0 p3 l5 Y
inside the fridge to put their food, and other roommates can't come into that space. The server is
" O7 \0 b$ d2 hpartitioned, so that each customer can only use a specific amount of resources at any given time.
g/ c5 a% |/ |' hA dedicated server would be like having the whole fridge to yourself. All of the server's resources% t4 R" ~; d D" \$ s$ @
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 T, f; q* j2 y/ ]: C! gtraffic, faster.
l- Y0 ]$ e9 o! [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 N9 {* u3 z6 W3 F( ~# ^' [0 @/ ?6 ^6 zAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- j2 X8 f6 g K. c9 xhere:
+ J4 |. r6 k1 N- y1 V# shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 S9 D: ~, b4 g9 f) UVPS&highlight=hosting
& e3 |1 ~ N+ n; PDedicated-Hosting-vs Shared-Hosting
0 S" q0 c# O4 @# {" Z. F7 N9 rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& S: V |2 V/ Y( g4 x( U5 EHosting...Your-thoughts
/ q$ C# f: W6 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 r h- w$ V3 B- V) wHosting Providers for PPV
9 w0 c ]. j1 q" L [0 T/ A( X: ^Beyond Hosting
& s/ J+ g8 l. ?0 `' J. t* }* lhttp://beyondhosting.net/7 F0 {8 I4 P J' C7 `# S0 k3 Q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 n. ]4 x; C# I; S3 j6 u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, h/ L4 @1 C D6 f" E# o% c
direct linking with PPV. Also, these guys provide great support.3 S, a9 e- I4 c4 j& v
Prosper202 Optimized Hosting
4 t) a0 K1 ^* {http://beyondhosting.net/Virtual ... per202-VPS-Hosting// ~2 F9 A) D' [! ~+ v
CPVLab Optimized Hosting/ [2 }% f( w* w0 A& P
http://beyondhosting.net/CPVLab-Hosting/
' M( j4 v3 g) n& c) i1 aDomain Names for PPV7 L2 L" ]* o( f+ P7 ~6 N( r. g+ }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* A7 T; d3 N" Z0 _where you're going to host your tracking software and your landing pages if you decide to make them.
S& L7 \0 ]$ e! F0 F( [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% n/ j; K1 x& v& G- S# \/ A
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# w" h' \: \3 h. T2 |" [: J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% |# C1 r% `; Z" c3 O" B0 t' Kterm or build a whole website.* V; p- P. o, h& B
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 ?) s( A, v! o
tracking software on your domain. This is really important, because it is necessary to track your' G1 o- @$ O$ s& }4 d1 K
conversions down to keyword level so that you can optimize your campaigns. Without proper3 Q8 }, T7 a# C% |& i5 M" _2 I
tracking, it is impossible to know what is working and what isn't. {6 j; ~3 k5 _3 K( z) X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& p8 p+ {/ G$ ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, G+ H/ i* t( [$ eProsper202
' @, v% V. T5 l7 V: v4 qhttp://prosper.tracking202.com/apps/' O; ~) Q2 t: X
CPV Lab3 _" H, D, Z) u
http://cpvlab.com/
2 a, l; ]; j( _7 P: E7 aCPVLab Help Videos4 |' P7 p" x: `: |4 r
http://ppvlab.com/oweiw/oiurw/vdm.htm
, f) l, q+ i/ t/ S0 D* \3 {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' H1 v8 K: a) o6 z8 Y( \5 windustry standard." |9 G, M- z) {- w% O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" @4 M V( L( m8 Y3 o
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( I+ M- Z7 o2 J9 ?8 `. Tgood support if you have problems with your installation.6 F5 L2 g0 M4 Z3 V+ o" e; x* D
Tracking 202
! @$ @% ^: n% g& ]6 PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' I# C K, V5 L1 u2 G( ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 H+ s$ t2 B- m# m
area.+ j8 D% n9 D& G* n h
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: g# l$ Q" j. h0 Y' e) {. Y) zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& A: c ?! a" e; ^; n
interface, and their hosting.5 [! \. k/ q4 D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 R) x+ o# N \4 J& q$ [
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 N% k0 x' ?3 n% a6 q4 g3 @# t% npotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 q$ W- v. O5 I
were using.4 k: s5 B, I; z7 O" D4 ^0 Z. G3 `
Choose An Offer
" a- r4 ~9 I/ p6 H# n$ d1 @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 |7 B$ S$ n# L K
Lesson on Offer Selection
7 p E8 ^3 K0 k( B thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 @ V" s' T5 }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." r& x L0 y4 B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 Q7 x7 z4 ~" Y5 L2 P1 u$ r& ILeadImpact as the traffic source.# W3 K Q; ]+ l! j3 Y: Q
Now the best way to learn how to put all of this together is to just get started. For some variation in8 _8 w1 M# w8 n/ T" T# f6 @% y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 R+ j1 P% M/ J( c9 l
campaign.
: C0 z* ^' ~8 Q' ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 m: A. i* N! }8 ?; ]& t @page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- e# c6 S: j: B% a+ [/ o. e
that all traffic is accepted.
& x: l% x+ r* U. O& d2 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 C, O# s7 w' t$ S! I" O5 i9 JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: T1 n/ Q7 t; Pget creatives like banners or images specifically for the offer.
) Q4 S6 D$ ^7 T4 g( \( ?; ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 S+ I& l z; n2 E- U @, C: eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 u, q2 a. Z8 R/ y# c
track my keywords. Without doing this, it isn't possible to see what's converting.
0 U9 }' p9 v- x: d9 n4 yIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 s2 q" C# _+ Q: x6 t* G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- l- @! A8 F* Q0 g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 t, I1 ], @# ?$ o6 `: }
bottom of the page:
- r5 P* }; q, n7 ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 R; S4 _# ]# g$ N' |Click on the offer → pixels → Add a new pixel and this comes up:7 U2 q* [; E3 a3 V0 S' E8 Z# l3 a
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ t! C* {; |) [/ E" F3 ~from your software into the box that says 'Enter URL of image to load'.
! X) b& N( E1 Q/ P' |% eOnce you do this, it should look like this:
% s( f6 E, e5 a, ~6 B% p. w% d. Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 G, }) B7 r! h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 {6 T& K& q+ h+ @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. W4 b* m. w2 y5 T2 C& `( U2 ]3 o* QProsper or CPVLab.3 D9 J8 ~8 _* p! v" L
* z* c& ?+ U) {! ?/ T6 ?% y |
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