|
|
PPV GUIDE [PPV新手入门][28页]
6 W- l; I: ?/ j0 i+ }8 k( z% o详细的请下载电子书！
) Q R% l. _2 D& t% |$ r9 w2 c6 p* X$ k; x! ~
7 D& n: A! {- @Newbie Guide4 U: a1 W4 H* M: [9 d
PPVPlaybook.com% `/ D l! r" V1 r
Tracy Shaffer
?) a+ \( `# w( u: B' sDavid Ford
' u$ E: F( p1 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# |6 M; K7 f2 |: Z
Getting Your Mind Right to Start Affiliate Marketing
. p1 k L" z' ]& p7 X; D+ ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, ]. z/ X! u! q$ c( E S* N* }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 s6 S: p. D; byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, _1 b+ x- \: e5 L& c8 y0 D
with any success, these claims are laughable and far from the truth.
( j' G" D r5 s W) k7 WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 X- k9 d, t0 f2 ?' a: l( iflow management. The main benefits are the low barrier to entry compared to other businesses, and* c+ y9 _7 V. d0 a( f% ?8 g$ o( K o5 D
the ability for a marketer to be a one person shop and make an incredible amount of money with low# { w3 q8 I6 d7 ~
overhead.
h* E# t$ r1 g0 i+ MThe winners in this business are the ones with persistence when nothing works, who know there's
: j- i! t6 h- u7 s% U& X f) |, gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( l0 s2 w- v( f. l+ N, o5 Z& V' V
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 N. Z6 ?. O( p0 Z/ D' _9 C# s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ t8 k# \9 p: i) D6 Y2 h0 \) W
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 ~2 Y7 Y, l- n `4 D) Q* Olearning experience available to anyone with a few hundred bucks and the ability to open an
1 i6 G2 W8 J% d. I3 [8 kadvertising account.8 {1 h6 R' F8 F x2 z m
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' C+ M/ [5 \3 H
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; {" F5 o% U7 @' }) F+ f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- S- y K1 A L/ N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 ~, U, X" e& Z6 M FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( X7 _" |- N: j: g- d Q+ O9 T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* t! V4 u& \; \started building.
' Y( M/ N. {5 F% xThings you need to get started:
( D6 O' x+ ]* H6 M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 B5 f' t# {- h2 X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 s; y! X. i( W: @( i9 V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" L, U O4 s3 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) v2 p6 H3 P1 }( z J, i1 Z9 E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 d5 ]$ y1 p C% q& i3 _1 Nwith PPV.1 ], i5 c! _5 R9 O( [
Basic Getting Started Definitions" Q1 ~2 m: x$ p/ B% A! c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 _ V: `# m6 I& F: D, u& L6 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 I; R% u: ` t' Y9 O( Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' h% A+ g7 V% T2 n# ~* _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' ^; g; z. `6 o' |, M4 R GCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 C9 T) n9 r6 j1 p: ?& N5 Q/ ~
receives a commission on that product. An example would be the Amazon.com Associates program,
}! ~* z5 e1 gComission Junction or Clickbank.
' O1 b. ?* Y, Q4 E' f& E6 \Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( K3 x% d' K7 a, x8 Y' k
an action like filling out a form, submitting their email address, signing up for a service or sometimes: X# b/ x, q# m. M* c
buying a product. An example would be Ads4Dough or Neverblue.1 s1 S# c7 N6 l+ \8 D+ K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 y+ F/ x. o V: Y% ?account, getting the affiliate approved for offers, bumping payouts and just about everything else, b6 q- R+ S* W0 \ {2 r. v6 \% x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager1 @" @2 `0 l# k6 I3 C9 p
right from the start can really help you.& R+ k0 h8 Y4 i& r; ]
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 f$ @: P$ s$ u8 \in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) j3 K2 V( G( o+ Q p+ S8 s
view, starting anywhere from .01 or .015.
& T) w* P0 j/ n1 ZIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 e3 p$ B: e/ m! a! @
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( U- K" Q0 l3 j' F+ D4 m* w( E
MediaTraffic, and AdOn Network.1 I& y1 v$ a H! y) Q
Don't popups get blocked by pop blocker software?4 Y+ _: Q! c) b' ~/ X* Z; q
No. Popups are served in a new browser window as if the visitor had opened the new window( J3 W* h1 ?$ N
themselves.! U- R! q7 ?9 X7 Q$ N% H
How many popups get served to the visitor?
; k2 R; w+ c/ U9 K7 IThe number of popups served varies depending on the PPV network. Some pop more frequently
- _: w% K4 Z% }9 @* C: i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" J, `9 D5 M2 E0 t* y. X0 s j$ Mserving this kind of advertising, so they have to toe the line between keeping their software1 u8 r- V3 J% f1 z- o
downloaded and still making a profit.
, T) m& ^: A: `& Z% ^' g6 bIsn't this type of software bad? Why would anyone keep it on their computer?7 r8 k% q* K3 y1 e7 u* y+ w8 X4 }7 r
No, this type of software doesn't harm the user's computer.
6 z% m t7 d) U" ^Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 O! C7 Q+ T9 k* g* Ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so% N2 }5 O( z O- t' w" a
that they can continue to have access to the incentive./ R& ^; T F7 g. ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ S! s% O8 ?4 p. l5 g0 z
How to Get Accepted into a CPA Network3 [% J0 K. C; I2 K# X8 R' V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ Z# \* ?8 I+ _0 X5 }! Y1 p0 F
to start looking for networks is Offervault which lists offers and lets you compare payouts across& Z9 u/ ?0 c; J3 d$ D
different networks.: k$ u2 \; U5 i2 `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 P( q! y4 w# o0 i& i2 i) Q
application and be as specific as possible about your promotion methods. Usually some time after3 \/ p" ~1 N7 |* J
receiving your application, the company will call to interview you. The phone interview is a critical, a. ?1 b2 V! C+ U5 t
part of the application process, and most networks will deny your application outright if they can't get
, D, i/ M- h2 N [you on the phone.
+ E" A9 P) x! |! ]+ C1 }Often, the person who does your phone interview will actually become your affiliate manager after
9 J: b4 w/ Y* E. w. E% _: wyou get accepted, so it's a good time to put your best food forward.
5 ^: R: _' B& QYou might not relish at the idea of someone grilling you about your internet marketing methods over: |: v6 t0 [9 ?7 `# U
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! } V+ ^0 x6 Q( X! q! B& S5 j* ^+ mWhat methods do you use to market offers?
+ [7 W. g6 s* z$ m/ ODo you already have a website you will be using?& i4 B9 U$ R7 \) j
How much is your advertising budget?
' | A* K" c* n7 z8 p9 T9 `& A$ f' kWhat other networks are you a member of?
0 s) M, v; ]- F% @" m( q! ^% i. B2 DWho are your affiliate managers at these networks?' \5 |, v9 i" C) R
Do you use social media (Facebook, twitter, etc.) to market offers?- D6 I. b, @; g3 x
How much traffic can you drive?
2 m+ y# |# `, z. |Do you have a personal recommendation from anyone who is already a member?% O# a8 v. o+ _- ]. y
Once you provide satisfactory answers to these questions, the network will approve or deny your
) Z5 }2 Q d4 W& iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
8 j- }/ x9 }) O, P# Upersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 e1 R& D6 `/ i# z6 Ufor the network can be helpful.* ? a2 F- z# o$ A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ Y7 Q9 g, i! @% mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- g' ?, g- E. k0 |6 ?3 z. K- q0 Yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 |, [' l7 {6 V- f& Z+ vpeople can open a lot of doors as far as networks are concerned.
& h0 b2 f& `; K+ E) w8 fAfter You Join a CPA Network
( N) I& O( J8 Y/ g9 [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! |# ]/ L/ X- x4 Band make an attempt to get to know them a little bit.- {/ t, L9 g; V; h2 r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( F u& J; b' n& A. S. j
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# _ q* G! Y$ }% `. `6 r6 k* y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 p4 I' K8 I( k# P0 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, M+ S0 U2 \" }3 e' c5 s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ h5 p; p) p# \4 T6 b3 [- u
email.
' n1 D3 H# W. y0 l, M3 B4 vFor more helpful info about dealing with affiliate managers, check out:
* p0 Y) L) M+ chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 E: }# C' E6 k6 W9 Khttp://www.mrgreen.am/affiliate- ... iate-managers-want/
5 |4 S( P3 a1 {- m' c! H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 Z! x" L# ?+ _- ?+ F; \/ { A$ w
Set Up Web Hosting
9 y( P, E; _: l' ?5 K; D5 gGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, U% a, g# w( ?+ R0 x Nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared2 D. S- X, o8 p' h1 w0 e) X8 x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 K5 s" Y9 ^+ O; i
whoever else is on the same server as you.. L8 |' G/ W' T- u3 A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' t$ c2 j# x$ I0 Q
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 C* I( `9 t4 @! Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" C" X% [7 S1 k7 W8 lTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 D/ J: `& Z2 y5 Chouse full of roommates (hosting customers).
' r4 @: ?% o' e- d. e9 RIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 ~. \! N1 ^6 Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 E1 l5 k$ f! ]; [; u/ ]. jfit.9 b: H- @5 E4 f) F7 c
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 H8 M* W$ Y4 |8 q- I* vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
# Y! K: T" E6 Ltheir food. Everyone else's food in the house has less space to take advantage of.
1 V# [) m! z: FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
" E, B, \+ F' o$ O8 ]# w9 vany type of hosting this is a bad thing, and especially while running PPV traffic.3 }. @$ K- ^* i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- K9 a/ b$ r- jinside the fridge to put their food, and other roommates can't come into that space. The server is( ~, c0 w; ?# Q( ?' \8 r5 E, v
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 \; \( J( m, Z: P, F& W/ UA dedicated server would be like having the whole fridge to yourself. All of the server's resources
, A1 B" S, y" Zbelong to you and no one else can use up those resources. This makes it possible to serve much more9 ~: Z" r" L7 R0 ^* U; Z- P
traffic, faster.
- [9 c( S/ I" D3 [1 N9 L4 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 ~1 [+ E; ?. `. NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& P" @# Z( S0 Z2 p4 ahere:
! Y* ^7 O# U- `$ Q5 dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 o# z. n$ o R, n: C1 MVPS&highlight=hosting" e @2 I: A2 k
Dedicated-Hosting-vs Shared-Hosting) Z) V+ @; _% V9 a( q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ l( q& W! y" t4 E' }6 KHosting...Your-thoughts& p( i" L! l# q8 H* J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ u8 @7 |! D1 ~! `" [/ G; x
Hosting Providers for PPV
{0 `" k. i" X* z+ C$ WBeyond Hosting
6 o! L7 l; i+ n$ yhttp://beyondhosting.net/5 Z! q% z. S/ ?6 z3 Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 u( H1 b. j) D8 K. @+ b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! [/ j7 Y! k' `( hdirect linking with PPV. Also, these guys provide great support.5 l3 g( }, Y1 h$ S [
Prosper202 Optimized Hosting8 X. |1 _9 a6 G3 ?* g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 D/ V% r* t1 {/ a
CPVLab Optimized Hosting6 P9 m+ j& b- h o+ D
http://beyondhosting.net/CPVLab-Hosting/
% ]! ~8 f$ _$ T+ `$ f$ ^) qDomain Names for PPV5 W2 h3 G m* P( m; V" Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 @" ^ d9 N, y! i
where you're going to host your tracking software and your landing pages if you decide to make them.
; m4 t: i1 i) P' d& VOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ G5 \/ t7 U/ f$ w' `0 D" m) pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
( E% t' E6 O$ t; Q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 `7 v, t/ x2 ~+ @) f. x, Lterm or build a whole website.
7 b) U# n! K" W$ T3 _& pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
& S9 }) ?4 @( ftracking software on your domain. This is really important, because it is necessary to track your
7 ]( s; o3 F* X2 G Yconversions down to keyword level so that you can optimize your campaigns. Without proper
1 R4 ~) S! ?9 x0 [* u) z) X1 ytracking, it is impossible to know what is working and what isn't.
: p) w, M0 g' k* E4 \6 wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 U: _; ^6 {1 e% E; J; Z5 S
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 R3 p' S; N: o) P7 `4 \% I
Prosper202
6 R5 e# Q5 c4 Z# H3 N1 v/ Jhttp://prosper.tracking202.com/apps/$ ^& ^9 x, x$ |, l2 o
CPV Lab
- v7 G/ }% F4 X9 k( Qhttp://cpvlab.com/9 ], m/ C, f0 m% o4 r# X) Y( y
CPVLab Help Videos6 F M* X+ ^2 h3 m( o
http://ppvlab.com/oweiw/oiurw/vdm.htm
; j% _ F. l% IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. {) y1 ~6 a/ f2 y3 @: }
industry standard., F1 x5 e. W$ k4 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* L2 q. ~+ f n3 n3 P
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- F' a' z! k9 {0 h$ N; R* |- X
good support if you have problems with your installation.$ j* n. H1 K7 [3 \
Tracking 202
2 U2 G5 R; a' @* @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 p q( ^+ U3 o; G( }8 w
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 B$ t9 Z# D I1 L' ?! Q4 A
area." ` @' D4 x! Z8 I5 M3 C$ u" H2 Y0 Q# j
If you choose this option, keep in mind that your tracking software, one of the most important parts of+ H* H* \0 t- S
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) G4 T7 c# d" _( X+ p- Finterface, and their hosting.
* i @/ a+ z; dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 Z* D3 T/ A! K3 D& ]/ w" w: F( {and targets which you are bidding on. Leaving this up to chance in order to save money could5 n& c9 Q7 P& ?+ h* J' T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you q/ P6 T" \0 `7 Y/ V2 X" S" J: [+ n9 \
were using.
0 L: C. d3 @& D+ l# e$ @7 }Choose An Offer
; Q& X0 l( R a; U$ j! TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) u) p8 U) d: c/ F; o; @: P" |Lesson on Offer Selection" D9 X/ c' l6 r( D/ o: `
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& M3 p% {& Q7 I1 |- N9 T2 L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- f. q+ X. ~( I1 Z! P% e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; Y4 @+ V) U* {9 z# Y$ r k
LeadImpact as the traffic source.
j% ~4 t7 d6 ~% J9 [Now the best way to learn how to put all of this together is to just get started. For some variation in
0 G3 l+ Q, t) ^0 }2 w z6 R/ lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 F/ ?) @7 u2 n4 } s$ A0 ~
campaign.: f/ L" D( Y9 \+ D5 |3 Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 M4 z6 p' b4 ]0 bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 a, s4 ~) L2 L7 g# o
that all traffic is accepted.
2 w1 w% v% Y3 Z6 Z B/ QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 S: b) A* E3 V" y0 n+ SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 L6 Q, [% \2 d: g8 Bget creatives like banners or images specifically for the offer.& b! \6 P1 k. X! }: G5 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 F3 r' a; l7 j. j; o. e: MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" W( X4 m( i: }. N, r3 T Ntrack my keywords. Without doing this, it isn't possible to see what's converting.
+ o" F; Y7 M8 HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 ~: U, U4 A- S5 l! h( N* v9 A" Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" k: K- j/ V) p+ r2 G0 K v1 P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! D0 I7 P4 Z8 ?2 e& e! g" D5 d1 U5 l3 S
bottom of the page:
' ?+ H' v. ] E9 [1 W6 c8 @: mNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 _$ e. f& \# r" v& \Click on the offer → pixels → Add a new pixel and this comes up:
& G& o3 G% @7 X) \8 K/ O3 y2 }0 }Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 g: s# x7 r+ g5 j1 j" Sfrom your software into the box that says 'Enter URL of image to load'." B! J# l9 q, ~- E( k
Once you do this, it should look like this:+ i/ U+ c& h& m6 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! \5 K H4 S$ U* y- u2 C4 R& ~8 _Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! J* J5 f2 j+ t. {9 D2 `" iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ n, _2 F; J1 A8 b6 c+ {+ oProsper or CPVLab.
7 s" Q% x7 j* [) z4 u0 A3 T6 v. c% r+ E( S. K1 v3 L% d! ~& T6 ^5 R
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
