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PPV GUIDE [PPV新手入门][28页]# D7 [+ I. }7 w q
详细的请下载电子书！* i) u4 o! t% p, h4 B
^$ J1 i0 k- D& j7 ^: P
, Y H' t3 F" j) c- T6 J+ T7 _3 p
Newbie Guide
: o# ~4 g }. b p/ wPPVPlaybook.com" j2 Y2 x0 l1 O3 C5 p
Tracy Shaffer# }. L) s1 P! Q
David Ford
8 D' [ o& p! o' ~9 Z' J9 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" `- g0 J& p% O& `+ _! J- R
Getting Your Mind Right to Start Affiliate Marketing
( H$ z, f' M0 \9 R0 BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& v1 |5 M4 {" }% I7 ~* X# uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 H* g0 F. M; nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ ]1 F; F; @- J' k/ twith any success, these claims are laughable and far from the truth.8 N, J4 w5 o# f( n! R6 ]; |
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
A; N& J- }# W2 D o# bflow management. The main benefits are the low barrier to entry compared to other businesses, and. R4 l3 Q7 m5 [! T) l% |" L
the ability for a marketer to be a one person shop and make an incredible amount of money with low" l4 F: y) k2 Z8 x
overhead.
' ]( m+ q4 U% n1 _1 O5 \The winners in this business are the ones with persistence when nothing works, who know there's
! g2 O+ D4 `5 e7 K/ Y* T( f% xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 m: L) G c4 T, d
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* r" F2 e8 O* M' c/ g$ cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ X2 Z1 c; s2 Y: bMost of these things happen suddenly and without warning, and they all contribute to the amazing
# P, b4 W" Q9 |) {; o( }- @* glearning experience available to anyone with a few hundred bucks and the ability to open an
% j Y: g% e E& ~$ Zadvertising account./ j# Z" U+ q# J# m7 f0 ^, T1 \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 S! K- b/ m7 a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" l1 _) |6 ^" |' _marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 `4 f |2 x) e: otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ x5 b) q- M3 hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) i6 n& `% `8 y4 x; @9 `" u
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, z, @6 W6 l' Jstarted building.
" ^0 |2 A* d2 v& H+ r0 bThings you need to get started:
" e+ M7 P( R, A/ ]9 w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); u( g" k& ^; Y/ D4 j9 W7 m
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). w$ z5 d* v( U- \: G, ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' ^) w/ n8 u3 `1 ]
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ M- S0 {# h$ J( k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. ]2 E, D) R: F: V( x9 ?
with PPV.; l; y+ @3 k, T# T0 b
Basic Getting Started Definitions
. V! j3 B* I6 a8 D' O; F3 hAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ u" S' R' G3 G" b& i* Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% g* G! R! P0 L. [5 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! r/ U1 e# D( I. g0 q( G2 V
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* @/ `3 }* U0 x
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 d7 u/ k- c. M7 ]& h: Y# Wreceives a commission on that product. An example would be the Amazon.com Associates program,% {: O" [0 D+ ]9 F" q
Comission Junction or Clickbank., S* z ?( ^" V" ]
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' t/ T1 ]0 V7 `# g' G( Fan action like filling out a form, submitting their email address, signing up for a service or sometimes
4 s9 v6 D& N9 S% kbuying a product. An example would be Ads4Dough or Neverblue.
) a6 x$ J9 \9 C' C% U- pAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* Z4 y! p3 G; F
account, getting the affiliate approved for offers, bumping payouts and just about everything else, t! Y8 j# \( \8 G a, A. ? Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# `- S: M. u/ @; r$ U/ X6 vright from the start can really help you.6 y; A/ e& z7 ^# B' r
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; Z/ q# ~- s+ G; {; N# ]& Pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per( g( U9 b% t; L; ]8 F( d
view, starting anywhere from .01 or .015.3 Y/ d. X: \9 Y% |/ n6 b* u
In order to use this type of internet traffic, the affiliate can sign up with a number of different
c9 G" `' f+ pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. P3 g5 y' P9 | l: R! qMediaTraffic, and AdOn Network.: A" n7 g6 w- g
Don't popups get blocked by pop blocker software?. s5 t/ F" p+ s! v5 A' [
No. Popups are served in a new browser window as if the visitor had opened the new window
: c% I" ^8 T! ?themselves.3 }+ V- }/ @0 Q6 I D' b: |# z
How many popups get served to the visitor?
- P7 B4 i( y, h5 ^The number of popups served varies depending on the PPV network. Some pop more frequently
! \9 w3 b7 f' ~2 G3 R1 a! }5 s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 J K" @. A) t) {% x0 J: V. T {" Wserving this kind of advertising, so they have to toe the line between keeping their software
8 [! Z; y+ P! |) o' ddownloaded and still making a profit./ U$ r1 d. t6 y/ w* K9 `
Isn't this type of software bad? Why would anyone keep it on their computer?- c$ I! U& m I6 ?( i1 q3 J9 k
No, this type of software doesn't harm the user's computer.
6 ~5 W& o" j6 NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ v) u% f: Z' _$ x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so V8 d* ?6 }/ f2 `
that they can continue to have access to the incentive.
% f3 r1 p! `: v/ P1 A7 x/ A* _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 w% ^# ?% x4 U8 A' l
How to Get Accepted into a CPA Network& z5 D, ]! Z U# v, _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: t/ z m8 h+ ^ B" T0 Jto start looking for networks is Offervault which lists offers and lets you compare payouts across4 F; ^% H# k: G1 e# e% ?# v' c" n
different networks.
7 g9 ]! [- c' u7 c4 h8 l4 ]Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( j1 p1 M- K, Q: a2 Z Wapplication and be as specific as possible about your promotion methods. Usually some time after
6 ^' b9 s" }7 k2 g$ treceiving your application, the company will call to interview you. The phone interview is a critical
6 N) Z: T' O1 @' Gpart of the application process, and most networks will deny your application outright if they can't get* b4 Y) c& y/ F1 t6 n3 h
you on the phone.
2 A( B: @1 ?" W3 T, L& POften, the person who does your phone interview will actually become your affiliate manager after6 F$ g0 W7 Z& F
you get accepted, so it's a good time to put your best food forward.
, |* Z7 v% e u/ D/ MYou might not relish at the idea of someone grilling you about your internet marketing methods over2 t1 v. M* n, Y% d% I ^$ H, j0 @
the phone, but trust me, this part is critical. Have answers in mind for the questions:
; n8 z6 u1 J; K0 eWhat methods do you use to market offers?+ \1 E6 c* l! l: f: {
Do you already have a website you will be using?/ B/ w' l5 _; a- ?
How much is your advertising budget?
$ e7 ~. x* n+ [; z. @ BWhat other networks are you a member of?
$ R& `* t4 m1 p$ gWho are your affiliate managers at these networks?
$ y4 B3 m$ K) g/ D# w. qDo you use social media (Facebook, twitter, etc.) to market offers?, }- y1 Y& c* s, E% z7 v8 [8 o9 f
How much traffic can you drive?
- m) q; |7 [7 T" VDo you have a personal recommendation from anyone who is already a member?
0 A4 d! {! o% |$ T2 }* |Once you provide satisfactory answers to these questions, the network will approve or deny your
6 @8 v' { g( capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
2 _- D9 o- H3 ^, Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate. }4 u( N! y/ M5 {9 K
for the network can be helpful.; R: u# I, q) A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% M3 l! p/ f7 W( T; S" c) OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ @' i+ @8 i: A8 q, Y7 t Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. c# `: K7 |9 ]5 X B7 Gpeople can open a lot of doors as far as networks are concerned., v2 ^; X; [1 C' S" t! n
After You Join a CPA Network G+ t1 L+ R% }+ G% F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 c; E1 I7 T* h3 u2 r
and make an attempt to get to know them a little bit.9 l) ^& b8 I1 _2 Q" t1 C+ q) v2 U
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" V2 j. u- y: aweight in gold. Start feeling them out from the start and try to get to know them. Once you get" K( o% y7 f. ]# S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 n& j" s- E( D0 z: F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 [/ B6 F4 e, m D4 G5 H `8 U1 obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* Y, Z; M6 m3 C0 u/ yemail.
$ J$ o; R* B% Y4 H' b2 L# N% pFor more helpful info about dealing with affiliate managers, check out:
; E6 ~. r1 ?/ J: B$ Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! @7 k2 O! B# c* l) i3 rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
2 G' k/ Z! c0 C( {3 N6 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- O* {# |% z) }/ `. \9 h0 f% fSet Up Web Hosting
# c9 ~% d# k) ]( P, _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 g) q2 B8 B2 d( ^; m9 pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 V, F6 M: G% r8 z) L2 R1 hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ v: s/ c, l6 a: W7 p) Owhoever else is on the same server as you.
8 u2 w% _! L3 b. U* f" iSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ `% Z) G" p5 I. f2 T
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 }4 `( N" Q9 k5 Sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 X9 E" m3 \/ {0 {! T( J' wTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 N8 y$ S# c2 L D7 r5 Ehouse full of roommates (hosting customers).$ a; y, X; Z: A8 A4 @
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 B9 n$ U4 F: n5 z9 F) W xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 Y& R9 T& U& \! Vfit.: h: E# T6 D( q2 N9 x* \% W
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 g; l- K+ D: b8 ^the rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ `! p! @! @7 v- `5 I: z& `their food. Everyone else's food in the house has less space to take advantage of. f% b! [& }( ]9 a2 p- L9 o# S
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 n7 E0 i* B4 r
any type of hosting this is a bad thing, and especially while running PPV traffic.7 n8 N, I8 X$ d8 _5 C' y
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 q; Q! ?6 K8 q$ Cinside the fridge to put their food, and other roommates can't come into that space. The server is
: Z" H2 c0 \% z6 q' |partitioned, so that each customer can only use a specific amount of resources at any given time.
/ O" |7 o! j& n) L. T- bA dedicated server would be like having the whole fridge to yourself. All of the server's resources
: l9 y* a7 r5 I3 l, k7 X( ubelong to you and no one else can use up those resources. This makes it possible to serve much more
& i3 C) e, \1 o2 ]4 [traffic, faster.: ]: O+ c& J5 L; F4 I S5 y2 t f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* T. c, \1 P, MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is; ?5 P+ k/ |5 C
here:# R7 q0 i3 F( a5 Y4 D* X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. U0 {2 ]9 [. e4 G' uVPS&highlight=hosting
; G: Z# w9 `. vDedicated-Hosting-vs Shared-Hosting: I- ^1 N* j, C8 X* j; U% |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 c4 K8 c, m* a \% NHosting...Your-thoughts
7 x+ c# E" l! T+ T: f5 b* k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* L5 s, U8 D6 ]7 R" ^* c; ]Hosting Providers for PPV
6 c; `, \0 z+ W" [: _3 c# F, f- _Beyond Hosting
9 ?/ _+ y6 A/ e4 [5 T; nhttp://beyondhosting.net/
$ ?( I8 M: b8 D2 D1 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 ^- ]% l, D E0 i" H5 W
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ r3 D7 X' T) M$ o# E9 I% {
direct linking with PPV. Also, these guys provide great support.- {6 x* @$ T$ m( m! n
Prosper202 Optimized Hosting5 s! Z( k) B7 _: H" R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 u0 x( r( U1 F+ a& v3 O
CPVLab Optimized Hosting& {7 f4 n4 v1 x# k
http://beyondhosting.net/CPVLab-Hosting/
( R; S0 Z& T6 A3 YDomain Names for PPV% P& _2 H4 |" v7 p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* }/ r% V% A" Zwhere you're going to host your tracking software and your landing pages if you decide to make them.2 b6 P+ m8 N' V3 I9 [# V. X
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 a1 J& Y; G. T8 e) x
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 D% U1 ^2 g, u7 J% f- Y# P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 T% {; r& C3 p* o% W
term or build a whole website.
8 b* a* L+ }& w% O) JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
& z$ @* M ]7 ^* Itracking software on your domain. This is really important, because it is necessary to track your
( _ K+ k: q, S( zconversions down to keyword level so that you can optimize your campaigns. Without proper
& l d) g1 E3 s3 Rtracking, it is impossible to know what is working and what isn't.- v# @5 x1 }) u: i, S0 j3 ~9 n
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; h7 Y" h- A( e( U% ]# S0 ^; w# Mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# [( H) p( N/ ?- sProsper202
O9 m* h& ]! _% Fhttp://prosper.tracking202.com/apps/
( f' P1 f5 N: Y9 F$ `) `CPV Lab
. ?# p6 @8 f" i0 k' m& h- r: ^% Qhttp://cpvlab.com/4 t9 r3 m- J6 V# `/ S/ i
CPVLab Help Videos0 Z2 V! @" _- F
http://ppvlab.com/oweiw/oiurw/vdm.htm
; }) ?! t8 \% q0 x6 b; \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 F5 F% Q3 G9 a/ w" s% p0 ~
industry standard.' q9 e* f& P4 ?9 @. s1 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- a7 k% }5 q& a7 P; pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; `1 H* }% V+ [) K/ o# ]/ n( o& D
good support if you have problems with your installation.
) w9 F: {: k) |4 N% o: T+ a' cTracking 2027 v9 k" E8 p' k& I- L/ t# r% @
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- |/ M2 t+ O" |4 F) y5 \4 _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 ]0 g) y0 w/ {& F8 @: s1 {7 ?0 M
area.
5 p: o- I- k" `9 y0 |1 m5 aIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# _# `; H. b$ ]8 \: }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) @9 H$ Z! M+ O& Tinterface, and their hosting.
3 N2 U3 `/ ]; K* VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, m8 t: @1 l" [* V7 tand targets which you are bidding on. Leaving this up to chance in order to save money could
- |( @' w$ e5 n( j/ Y1 ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ t% G+ \6 c p" [were using.; U+ Y) [* n$ q2 O/ J
Choose An Offer4 S P! O* h/ t2 G1 o- ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ z( J, P3 Q5 |- P. @4 s+ ~1 lLesson on Offer Selection
2 n+ U p; @( Y3 [7 @, G5 P m8 shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers: N8 F( t6 Q1 V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, P1 }. J' K% E, C% w+ ITo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 j$ A/ B/ C2 Y# D
LeadImpact as the traffic source.3 Q: L: e3 r6 l4 R' R8 j
Now the best way to learn how to put all of this together is to just get started. For some variation in' |0 w: z6 v, V: X* _( G& z) q$ h9 A" E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 ]: N+ O0 W. ~) u8 Ocampaign.
: p6 Y9 B7 |& f+ o1 D% i* oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 x& z* F# M; Q" x. _
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 N4 s3 f5 k9 o" ?6 @' v% x* Z V! x$ r
that all traffic is accepted.
9 H% n/ ]" R+ ^" ?" x" k4 xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. O2 a& t, l i* u2 n' q* E9 ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ |+ d; V6 [* P4 t7 S' ]
get creatives like banners or images specifically for the offer.
% V4 A. x/ V F' h: _; W) Q& E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 s1 Q& j+ r% _( Y4 F- m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: n0 i8 n4 t8 f1 g. itrack my keywords. Without doing this, it isn't possible to see what's converting.
- Y( @! z* L6 h ]) ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 o. s7 `5 I* f: h4 }% g- _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
J7 m% \1 }6 kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
U2 u5 i+ X' D/ @9 h) W4 \; Y5 zbottom of the page:; `* Q- C: o$ `6 @- D
Next, I have to cut and paste this pixel into my offer at Ads4Dough." w7 b6 _1 r9 v
Click on the offer → pixels → Add a new pixel and this comes up:; i6 g4 b* j: e$ M/ \9 c# Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: |! B& h* s/ u% T! ^* q9 N
from your software into the box that says 'Enter URL of image to load'., Z6 x5 U8 Q. A9 D8 ^
Once you do this, it should look like this:0 f7 {) n+ ?3 G( R: r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 B% K, y# r* E9 R( n* kClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 Q# S# H; S- U: e# f. R8 r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 u0 n% [6 W" w& x; {5 A7 KProsper or CPVLab.$ b t+ P! U/ e% z; Z9 J' }- [
r: y& n8 P1 s: _
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发表于 2012-12-27 18:47:17
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