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PPV GUIDE [PPV新手入门][28页]' j: M. l/ B6 g, g$ o
详细的请下载电子书！* g9 _+ X. W* p0 q" H
0 ~; Y+ Z! l$ O4 J; T* t% s6 c( ?( ^/ q) v1 Y' _* E, X T! V8 h
Newbie Guide
4 J: {; @- j6 a* NPPVPlaybook.com
! Q# v" ~1 s7 eTracy Shaffer5 J+ b" r) q- k" _' _+ s
David Ford" t5 W2 T- i% f. d; t7 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' f! w% u5 f1 D! E! {, X- ~7 a- J
Getting Your Mind Right to Start Affiliate Marketing; n2 ^) d( Y) b5 |2 [+ Q. {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' P" g3 Z. {2 }4 O: Yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& m: e( L3 o e u/ ]
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- }5 l5 K2 ]1 l, J3 j5 Y9 a0 fwith any success, these claims are laughable and far from the truth.
" V6 S9 e. ^3 M0 }; w2 ]4 dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. P T5 i3 d- d) T
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ d% ^9 @, g& t& _) q/ w. e$ U
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 [9 D" C1 v9 Q( S1 `7 ioverhead.
" K4 p. N; T5 G8 s fThe winners in this business are the ones with persistence when nothing works, who know there's* p/ B G# C3 K6 S$ H5 |/ d
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- Z6 G* L' t! N+ K6 T
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( t" \$ {( m% a& Hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) i$ v) p2 k3 b g6 H# ]Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 c0 N* l9 v8 D# ulearning experience available to anyone with a few hundred bucks and the ability to open an
6 T$ E$ i, n* R z; H1 |advertising account.$ r' ^; n2 ^+ y+ ~- |2 u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. O; j0 f4 Z, j4 u; P) I4 ]# a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% t4 m+ k0 [ Bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 q6 o$ |" p7 i# o1 {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% W h& r* X2 ~. m" B" G/ O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 G+ q! V4 k# L7 ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; i) @0 z8 u: }# V, @# E9 R1 {* astarted building.1 H1 y6 D7 [: S: U- K( G
Things you need to get started:- q1 F+ x- Q& C0 R9 Y, I0 N
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; A6 t0 I) X9 Q3 f; n4 K5 j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 Y! x# C" `$ T) k) o9 N/ B* n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: o/ j1 t# t5 A- r4 S+ A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 H- Q: b& B5 dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" i4 f; w* n' j* d% {0 s9 T
with PPV.
$ g$ q5 I: n" h# aBasic Getting Started Definitions3 H8 n6 ~/ @7 @! |3 l" P: N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ A( P2 S+ @* E( Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ i" [; b" d: `+ a9 D7 E+ e' I0 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 ~8 h1 ]$ [: }- |8 [ C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 W2 m, r9 v1 Y/ s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 E/ m- u6 H: p
receives a commission on that product. An example would be the Amazon.com Associates program,; e' Z% o) a- D9 I7 n- B
Comission Junction or Clickbank.. A( ?- p$ j* B+ P% ^7 ]+ m9 c. I* v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ r" B9 f2 D; _4 R! e* }+ T
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 l( W( E" }; C: T3 {/ p: d, @3 k5 H
buying a product. An example would be Ads4Dough or Neverblue.* V' O$ z( f9 k% y* K- D0 O& v
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- q4 `# Y$ X# eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. ^* R1 t+ W! i$ t: W4 o+ y; Xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
; F+ n: k ` S: v5 C, I" m- ]right from the start can really help you.
9 L2 J3 G- q3 j# s7 C; VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- X$ ?1 ]1 n9 H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# P8 H: i* l0 K8 [$ x" ^
view, starting anywhere from .01 or .015.
/ {: `/ x4 Y$ q, Z/ RIn order to use this type of internet traffic, the affiliate can sign up with a number of different% P0 e" B7 z- C) n; h$ ^1 H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) V: l6 N: @& z! x# [' }1 E
MediaTraffic, and AdOn Network.
" T B1 ?& ~2 ^. M& mDon't popups get blocked by pop blocker software?2 Y2 l' l/ S: h1 S
No. Popups are served in a new browser window as if the visitor had opened the new window1 P6 R/ c3 M. E ?% R
themselves.& w) s3 L) L' ] L; M$ t0 g
How many popups get served to the visitor?) p3 e! C9 {1 Y7 j/ |8 M
The number of popups served varies depending on the PPV network. Some pop more frequently: X" Q) Q/ T0 ?! F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. [$ f+ E$ g& a, \7 I
serving this kind of advertising, so they have to toe the line between keeping their software
* @1 x* M/ ?5 a2 {3 k" j% ?* l0 D7 Ddownloaded and still making a profit.
~5 [' p/ @! R s; A ~( NIsn't this type of software bad? Why would anyone keep it on their computer?
8 q( Z- `/ q: { e& [* Y5 {No, this type of software doesn't harm the user's computer.
" \+ C$ c+ E: H- {) g- ACompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# p( ? }1 J3 e1 s: s, |, u ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 Y) E6 v% v' @' ~that they can continue to have access to the incentive.
' Y5 ^; J4 w% P& J0 D! H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ i3 b5 k! Y: p- PHow to Get Accepted into a CPA Network! W, P$ n& R8 O
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 ?! E' r" _8 G, M7 K5 d
to start looking for networks is Offervault which lists offers and lets you compare payouts across
- c1 t8 U7 t% Odifferent networks.3 X8 e; K; P0 p1 f/ U: }8 J# K7 r
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 \7 c/ X& O# H
application and be as specific as possible about your promotion methods. Usually some time after* m! d1 M3 F% V* ?4 [( m
receiving your application, the company will call to interview you. The phone interview is a critical& a5 ?, z8 S* ?$ m. b- \
part of the application process, and most networks will deny your application outright if they can't get
8 O# H j/ o, W, J$ ? Myou on the phone.' P& {2 }5 ~: Z' ~2 B. P
Often, the person who does your phone interview will actually become your affiliate manager after q! W' |$ q( w2 v% i1 z
you get accepted, so it's a good time to put your best food forward.
% o2 R& r) v5 x* a) b8 z1 N$ ]; N+ @You might not relish at the idea of someone grilling you about your internet marketing methods over
! U1 j) _! H2 ^4 a9 z) Athe phone, but trust me, this part is critical. Have answers in mind for the questions:$ r) v) N/ k9 Y; D f$ z! |; r8 ~# [+ ]
What methods do you use to market offers?
, A$ P( Z" E: h5 a' A" {) N! TDo you already have a website you will be using?
g% ~, b$ v6 S6 F& a$ `( N. LHow much is your advertising budget?
% A3 L {) u( G |4 LWhat other networks are you a member of?
2 n; z2 G$ C- ~& |9 v2 B+ k- J$ SWho are your affiliate managers at these networks?
. q$ n5 Y+ l0 p& q8 L, TDo you use social media (Facebook, twitter, etc.) to market offers?" X2 a7 m2 ~9 ~+ b8 [6 {" c
How much traffic can you drive?# J( |6 N# J3 z6 ]5 [
Do you have a personal recommendation from anyone who is already a member?, s$ a* w/ Y C# M6 z
Once you provide satisfactory answers to these questions, the network will approve or deny your
, C$ I0 \) k* n/ g: yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
) @ `$ R" ?1 h3 O+ X, }persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& X/ v, [9 o( B# gfor the network can be helpful.
$ g, [! v |, S! O8 N: P$ z9 WTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* `" ]0 p4 b% E# s/ x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 }/ T9 Z( g* f/ u0 u, e% l4 |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 p6 _, p- s) R+ S1 |, [7 J" D
people can open a lot of doors as far as networks are concerned., x8 Q- a( m# [% y
After You Join a CPA Network
& u# P5 a1 g* ~$ S# B% ?. D1 r2 ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. r4 T5 _8 }/ ^and make an attempt to get to know them a little bit.
% X* a7 r) V; f) W6 h7 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 t o# z& `" V! O Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get( O' A% b6 q& Q3 G, \7 n6 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 N% B7 H# w( a. F0 ~( l- zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout- C9 }8 V; `$ n5 F2 s( U; s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ T0 `7 E/ @6 T
email.* ]5 K( P' p# }# S
For more helpful info about dealing with affiliate managers, check out:
1 T2 m5 [* J! T" zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 m: i5 w/ f) v7 f B5 E' K
http://www.mrgreen.am/affiliate- ... iate-managers-want/7 @' k! W! j9 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, v7 Z+ f. m" m9 l7 d! v8 J, k4 {
Set Up Web Hosting# n: k0 f" u2 W3 D) Q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 Q* X% q+ A5 ^2 m2 I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 O- l3 m f0 Z' R2 H3 vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( i1 ~! C* r3 d V) b6 [% qwhoever else is on the same server as you.
/ \( w0 D1 e3 W3 @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 K9 B2 { H# v6 F+ B! e1 Tenough that the visitor can't close the window before your pop up is even shown. You have about 37 X) o, r1 o4 ]) f' K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." l! @* ?8 D% i5 j! `3 ?& z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 M* Y$ h% z3 Ohouse full of roommates (hosting customers).
7 N7 d/ R+ E. p0 H: J5 e; TIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ o$ v \/ R$ I2 ~: K- b
the fridge where they are supposed to put their food. Everyone just jams their food in however it will" u# Q D7 l5 v0 w' g" ]" l
fit.
" d9 G: s$ V2 M. LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than% e6 n% Z& i8 |( c6 l3 F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 Y' F; Q q, K& r2 s. g4 P) Gtheir food. Everyone else's food in the house has less space to take advantage of.
; w$ O7 {" f" O( i/ }+ R/ O) w/ p0 v4 tIf you have less server resources to take advantage of, your ability to serve popups will slow down. For4 e2 O+ Y, Q) I1 H
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 e0 U9 I5 S$ d" Y0 h) d" q, ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 V' a9 N' K0 q8 X b+ o v: N" Qinside the fridge to put their food, and other roommates can't come into that space. The server is" y8 y' A' U$ }3 B# i( g7 `% {
partitioned, so that each customer can only use a specific amount of resources at any given time.
; b+ Q, b' ?0 X7 x dA dedicated server would be like having the whole fridge to yourself. All of the server's resources; V# @% g2 I" m/ d! ]- y' b0 N& f4 g
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 q) ]. h" b7 R) J. q; Y' T+ {4 jtraffic, faster.
; X: g5 H0 m, v i& N: e5 A/ L: JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: P6 [! a6 }) e# Y; qAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" @- n* S8 Z3 S. k- @( Y' ~here:
5 o& n# l9 [' O k& Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 ]" ]6 `* h2 \' W
VPS&highlight=hosting H) A- P2 I+ Z8 o5 D" W4 o
Dedicated-Hosting-vs Shared-Hosting% x+ U9 I8 [3 J; X6 e# r
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 y2 a% L0 A! s6 `# F% nHosting...Your-thoughts7 u- }7 y4 o- Q2 Z8 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; P4 A/ F' y" LHosting Providers for PPV
( ~4 `% M- m$ }7 _. W. x3 HBeyond Hosting. e. ]( Z% R1 r4 _
http://beyondhosting.net/7 U8 X- X" a. ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: G6 ?, c; V9 ~2 o* i& w& c( I% Y* |- B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 C# Q& D ^# S7 O+ Bdirect linking with PPV. Also, these guys provide great support.% e) X. A$ d, j/ [( Q! a0 f* b
Prosper202 Optimized Hosting
7 l, N4 ^) i0 ^ thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 _& o5 h! T& O1 hCPVLab Optimized Hosting
* h/ h+ K' ^1 }5 l$ ?8 _+ whttp://beyondhosting.net/CPVLab-Hosting/- e! P4 U8 Y" \; n3 }- u9 U, N0 o
Domain Names for PPV
% X* k- ]! h% e8 R! v0 I2 _. ^Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 |* v5 j5 v5 B% ]
where you're going to host your tracking software and your landing pages if you decide to make them.) ?! m; Q6 C; @& V. f/ x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& y" x, S3 ~, W L% Q$ G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ z3 l. U* r- W$ C" R9 P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& ^, l( A* r' e/ r/ c9 ~! Q! \) W! i
term or build a whole website.
. H& W. b" d: Q4 }0 ?After you buy hosting, a domain and get those all attached to each other, the next step is to install
+ T q/ i5 q& C; i, ~6 v$ Rtracking software on your domain. This is really important, because it is necessary to track your
' ]; T* j( k3 O. @6 G2 Cconversions down to keyword level so that you can optimize your campaigns. Without proper
4 `% v" } | c" Ntracking, it is impossible to know what is working and what isn't.
/ @; o% e& g+ A, C/ s0 RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ k" h5 r- P: L2 A/ n$ z& Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 |: D4 ^: [) p4 r! ^
Prosper202
- `2 n$ n3 d5 ~+ ^http://prosper.tracking202.com/apps/
; Q; m* J- q3 E+ D& PCPV Lab
8 f4 G" W; z2 thttp://cpvlab.com/% \/ l& z4 ], x1 w \
CPVLab Help Videos% m+ f9 w* g4 M( K9 v( X- ^
http://ppvlab.com/oweiw/oiurw/vdm.htm8 w7 ]7 W$ o- r3 s2 Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% u8 z* P& I# O; D! Z: B+ r
industry standard.8 D" O/ U+ W) V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' m/ x7 r- n/ {% d! i7 O; ^CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 k6 V- H/ ?+ z- c J; egood support if you have problems with your installation.8 Q$ p! u C8 Z8 V- s( ]7 g2 w
Tracking 202
- m, `9 }0 y X) aTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" A6 d- D7 b5 d3 r! jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ w0 z% H) R* R* P* j. E7 N1 J4 g
area.
- J( V0 @' D U+ n$ }6 w. V9 ?; ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of# x3 k; O3 i, m
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! u* b3 y$ i! \) \! t. T4 @interface, and their hosting.! D, Q& y2 o1 S
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% f) ^1 l4 n" I1 ]0 v: {9 P
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 h0 i$ h: C1 |6 S b. a* i1 Upotentially leave you open to huge risk if someone else caught on to what offer and keywords you" V' t8 h C; @, ~* u3 j
were using.
+ w9 c, u5 ^- A& zChoose An Offer
% m. ?; {6 G* \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 ]( V. z+ [: r4 d) [. gLesson on Offer Selection+ x: }4 a1 M: R3 x) B( O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 D( n% ]- C6 S" LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: _) A M/ p0 O9 [ j- e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
}- B! x5 `5 S3 p, T9 s& |LeadImpact as the traffic source.
# O/ U% N( G" K, b$ _1 SNow the best way to learn how to put all of this together is to just get started. For some variation in1 \/ z3 { _+ {7 p) v) m) f! ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 e" B) [+ ~9 i0 P+ S2 s) qcampaign.
1 d2 i2 u. X+ u) ? sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first ?1 X& a7 F3 E K0 Y, k% P
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 C4 Z# K' C4 A/ a8 g# y4 w4 Othat all traffic is accepted.
3 `4 a8 u: X2 w" }# w7 J m, q8 hFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 ?8 q, B3 j1 p$ O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# w0 B2 ^! M7 o; e7 P& s% @6 Rget creatives like banners or images specifically for the offer.6 a" ~4 e! e; X p. C. b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
t7 y3 K& H7 B' r W" B% z5 Q! vBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 @2 `& j% g. l1 l2 i" x
track my keywords. Without doing this, it isn't possible to see what's converting.
" }+ [) Y" O3 x' |% GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) M( [3 T5 Q+ I4 J, E8 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* {( m8 t& `; f: A7 \2 p1 m* SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 J5 r# H. g8 C% Ebottom of the page:7 N; E" C A- z( E: b0 c
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) G5 S' P' _6 c5 t: j/ R5 _Click on the offer → pixels → Add a new pixel and this comes up:8 x# z7 e( d. |7 Y8 g$ A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ c& s8 K1 B5 B
from your software into the box that says 'Enter URL of image to load'.
, H& a3 k" ~6 w, SOnce you do this, it should look like this:
! F( |( I k/ i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! ^7 v9 i) x4 @6 j; |; l1 vClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- X6 T" l. ~3 ~0 F* e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either d: z9 E* {0 P. {/ k
Prosper or CPVLab.
/ H) R6 U+ ?6 \+ t0 S6 f2 t" R" T4 ?5 G) v8 Q5 o1 Y8 E3 Y
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发表于 2012-12-27 18:47:17
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