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PPV GUIDE [PPV新手入门][28页]
, Y8 R8 n+ V( R& R( Z* G9 T% u详细的请下载电子书！+ O8 n' ?' v, ?0 e2 J0 Z8 ]' a( c
* O2 k1 ]. O/ E* h
4 J; C1 ^% ]6 v/ F. h# ?1 {Newbie Guide1 U8 ~3 h0 X8 R$ Q+ U, l! B
PPVPlaybook.com, }' l1 c2 G: h' {, ]: ^1 n% }
Tracy Shaffer
' `: u0 K4 l) E% h IDavid Ford
9 ?8 O0 `# V7 _3 H3 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) W2 M& D, L$ F- z7 v% L4 }
Getting Your Mind Right to Start Affiliate Marketing
8 z) u8 H! `$ L/ G" O8 Q" z; `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& H3 F$ z* w) c7 h4 }# N
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( f7 s1 G- o2 V' `! ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 T% t% E$ `2 N5 m5 e! N3 E& Jwith any success, these claims are laughable and far from the truth.
# T, _) P* ]: O' j; X9 JAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& J$ Q H! u7 x( _% fflow management. The main benefits are the low barrier to entry compared to other businesses, and0 r6 I# q! [% ?" y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 f \* |# s1 y+ Y- e' |8 doverhead.+ B& V$ S8 Q. E. X- N, x" S
The winners in this business are the ones with persistence when nothing works, who know there's
2 C% R+ L: E3 p9 h+ Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" {1 B3 L& P0 u. e4 {The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 s& I7 Q6 h4 bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ s1 K3 h+ K" F- y8 a/ Q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 L# O4 c, b9 z) A. {/ e- klearning experience available to anyone with a few hundred bucks and the ability to open an) k) [3 A- V% e0 j
advertising account.: V! s2 y3 c, S/ ^) u0 U/ @- x u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
p1 M% p. }7 \2 s. m+ N$ w( }9 T% |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% U' E: u b4 }2 O, G2 u# ~marketing has spent countless hours learning, trying new things, launching, tweaking, improving," [9 Z' _" y! L4 ?; [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* i3 _. B( q t9 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: X2 J: n1 ~) A4 _
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. V; H* H. s& _1 Y( Wstarted building.# S+ X( ?2 F. L. f, @
Things you need to get started:
4 u! a" D+ J4 D D# B" C: l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 X; w9 Q2 y# z* Y, Z4 d7 U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: B* W) T2 n) _( r% g3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
O" C) ~( ~2 }+ I% x4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! ?6 c1 u# V9 J2 q% ~* ], E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 M+ O$ |/ E& p4 _5 c! w9 [4 h
with PPV.
2 R1 M" R& G: B/ C- r+ c+ HBasic Getting Started Definitions- S9 G7 Q3 U. I* f, v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- N/ I8 ~6 i- B# H
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 Q8 d3 {$ R7 f) f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ ~; u7 ^5 ^- Z( X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 l% ~! b3 S8 O8 j7 m# }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) u9 o! R" u3 H+ a( s3 A" p/ l1 Yreceives a commission on that product. An example would be the Amazon.com Associates program,$ E' d0 C ~- o& n% E
Comission Junction or Clickbank.
6 _4 v2 ~' r2 f$ LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 @1 A8 a; r7 X( z5 j4 W. \
an action like filling out a form, submitting their email address, signing up for a service or sometimes' I2 E$ g; ?: q* w' a: D- Q7 e7 T
buying a product. An example would be Ads4Dough or Neverblue.2 ^2 k" y: J5 {5 [- h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# Q) K6 \8 X3 P5 j+ T8 x1 [account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 g! {$ G# c( m. `related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 }2 o+ q1 D9 V1 [5 Hright from the start can really help you.5 }0 v6 E( z$ u7 l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' y' B% E' v% j, bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ B4 n; V2 [! e
view, starting anywhere from .01 or .015., V* P% w: f u% k: u8 c# V
In order to use this type of internet traffic, the affiliate can sign up with a number of different
( [) p% A. {. ~3 H* k$ I9 Ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% U9 \& q/ [0 R3 @2 e- YMediaTraffic, and AdOn Network.
) y5 ~% X: m9 [. Q4 {& B6 A) fDon't popups get blocked by pop blocker software?
3 m7 M! x) L+ J- fNo. Popups are served in a new browser window as if the visitor had opened the new window
) i' j% u: z) Athemselves. U7 A3 \# @1 ]& ]) V0 e, U
How many popups get served to the visitor?3 |$ X( Z8 U* j: g
The number of popups served varies depending on the PPV network. Some pop more frequently
, u# B" e8 U0 `, q0 o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" [; _$ g. V, v# A+ \serving this kind of advertising, so they have to toe the line between keeping their software* @$ R) z: n0 D( @3 R: H2 b1 e
downloaded and still making a profit.. j' R) k% o! }% N. O4 x+ a
Isn't this type of software bad? Why would anyone keep it on their computer?& Y3 p: I; a# f
No, this type of software doesn't harm the user's computer.0 g0 w7 [$ r! {5 `- O) c8 e# L Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 o" }" ~7 c, s0 Dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so" I- x" E |0 ^3 S' [
that they can continue to have access to the incentive." \1 n3 y6 M3 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 P( c7 Q# e* Z
How to Get Accepted into a CPA Network/ @0 I* ~- d( L
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 a7 r, h$ d; J2 R0 S/ Oto start looking for networks is Offervault which lists offers and lets you compare payouts across7 }( K* z$ x6 E9 d; U
different networks.1 ?$ j7 P G8 Z, T& C* z% d2 c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 Q" O3 C7 z, ?& }8 p5 z- }( y$ Z
application and be as specific as possible about your promotion methods. Usually some time after
8 Y7 k* D6 O1 r. g& }* C9 wreceiving your application, the company will call to interview you. The phone interview is a critical
+ O" a8 Q5 o) l( ]* O9 lpart of the application process, and most networks will deny your application outright if they can't get: q! n& Y2 l) O
you on the phone.5 V w0 ?$ s. r8 k$ b& F
Often, the person who does your phone interview will actually become your affiliate manager after' t" d% D0 i6 R/ J1 O
you get accepted, so it's a good time to put your best food forward.: }9 d: k6 [1 o% g" [8 E2 ~8 a) |; d
You might not relish at the idea of someone grilling you about your internet marketing methods over
G$ S: n' C% v! Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' R' e2 p1 I5 P7 F4 t' J# R3 CWhat methods do you use to market offers?$ _5 |7 A* Q5 b! C Z: @9 \ k
Do you already have a website you will be using?; ^8 @8 t# ^2 Z0 l
How much is your advertising budget?
" o- M+ G R( z- I( ?, K9 G& gWhat other networks are you a member of?" U1 z$ J" e$ ^ e7 p4 H% M
Who are your affiliate managers at these networks?# ?& P3 A/ R) F( W7 t: K
Do you use social media (Facebook, twitter, etc.) to market offers?1 X" K* W" ^ I1 L" M( {! m+ C1 V
How much traffic can you drive?( w1 i6 Z. F. e1 b- K
Do you have a personal recommendation from anyone who is already a member?+ {5 {3 U, h9 C# g. B; v a. u
Once you provide satisfactory answers to these questions, the network will approve or deny your; {4 q' e9 v( e5 ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; u. x" S( c! B+ \' Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) x+ q% p5 Y* J9 ~& Yfor the network can be helpful.6 M8 h+ x/ `, o# R$ j$ V/ ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: g: o+ {1 ?7 S& YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( i" F" Z* j D9 s1 ?8 v! yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ g) n8 N& f5 `4 ~/ K( i; @4 B/ C8 m
people can open a lot of doors as far as networks are concerned.
/ r- k' l6 R6 J$ C/ ~: _After You Join a CPA Network: W6 E. c1 D+ T
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* ^+ z/ |& l* A* u a5 O3 Gand make an attempt to get to know them a little bit.
( d' r8 K0 v" j( U- fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 k m3 S* a: Pweight in gold. Start feeling them out from the start and try to get to know them. Once you get# {6 n; p" } u% i- \0 q! a( C( e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( q, ^" U: D/ \" u2 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ G5 h+ z2 p+ X6 k/ N8 Q- R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 V3 r s ~; z/ cemail.
. W( L6 D# o% O! B1 k2 o# rFor more helpful info about dealing with affiliate managers, check out:
/ k5 ?/ m$ t: w- t# |http://ppvplaybook.com/blog/musi ... -affiliate-manager/
r. p+ n( ^8 B) t4 \1 f3 S- ?http://www.mrgreen.am/affiliate- ... iate-managers-want/" R3 i0 C* g5 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 g% t' m( |$ U+ ]2 o) {; i, nSet Up Web Hosting
1 a( Q8 i- o- \1 {; wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' g% f: f1 K% T/ xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- {3 N! Y3 ~7 N0 L: E( S6 H" q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 _, Q, f. m9 x, \2 Nwhoever else is on the same server as you.. b/ `% L' n& ^9 A# h$ F
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 T6 T% i3 C# o' P; A& _enough that the visitor can't close the window before your pop up is even shown. You have about 31 K/ A& x. _! ~; a" t6 Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) F: N O! \& s" ^( H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% s# \5 k+ ]- ^! ?9 v$ Chouse full of roommates (hosting customers).
- z+ h8 ?8 z3 wIn shared hosting, this is like having roommates where everyone has no specific designated area inside
; p5 }7 N" C# v9 }$ I# X$ Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 F& \$ C/ y: bfit.8 o5 _' W% b) a, `; W5 r0 A7 n
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% m% w6 A7 U* K' T! q3 [4 t: Sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate r/ |. n; s- b$ v) _/ ]
their food. Everyone else's food in the house has less space to take advantage of.
' B! e7 [; [' W) U+ X3 X5 u( S0 PIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 q$ R* i4 O- V* c' n6 R1 ~% a2 L }any type of hosting this is a bad thing, and especially while running PPV traffic.
2 f5 e* |1 ?$ N* H9 ]+ B8 UIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ Q/ T( x4 h7 t8 Q
inside the fridge to put their food, and other roommates can't come into that space. The server is
* ], \% S8 G1 ^! K% r' T( w: N5 ppartitioned, so that each customer can only use a specific amount of resources at any given time.
/ z& E8 S1 X9 D% JA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 ~ Q, h1 U% p; R) _belong to you and no one else can use up those resources. This makes it possible to serve much more
: Z) _/ k3 K- a2 }traffic, faster.
; n% o% g& _ f' x; x1 F) y4 J0 gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 k" X B7 \$ f" A8 ]4 O+ U' V! OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 d! ] o6 Z- s! A
here:
, G& q, j+ a4 D0 h1 Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# U4 Q, ~# @2 u! E
VPS&highlight=hosting
* h) j( P* `5 U# Z2 pDedicated-Hosting-vs Shared-Hosting% i" t V( r( e8 \# [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& h& J& f. `' u, E8 z% k: H c
Hosting...Your-thoughts
. u' f+ \8 f: G; A: Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 ^3 k! d! c" U5 `* q4 |% F gHosting Providers for PPV1 H8 Z! \4 S, N! y0 r- E
Beyond Hosting
) ?" E; j* p T+ B# Vhttp://beyondhosting.net/, X. _" J' Q8 a/ Q' [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 L$ N% M' ]9 ~. greceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 d; g* u+ e# k0 p5 R6 ]* a& o
direct linking with PPV. Also, these guys provide great support.
( ?# H9 S# Z* ]- Q$ yProsper202 Optimized Hosting
7 a7 n$ x4 ^' C% ?) Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 ]1 e/ d! `/ [5 }( Y7 [) D$ LCPVLab Optimized Hosting' T5 J8 U m# F) d* Z' h
http://beyondhosting.net/CPVLab-Hosting/
3 l$ n c/ Q4 LDomain Names for PPV
P4 P. u2 c* Y) m0 nOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. x0 H& M, T5 i0 G# Owhere you're going to host your tracking software and your landing pages if you decide to make them.. k1 j& `- [% J7 P$ \9 [6 n" z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 Y# Z# x* R3 f1 @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; D ^# `- A& \( v. o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, u0 w# e/ N6 g: Z( |9 G$ w. Y# tterm or build a whole website.3 g, m: f' o' d$ Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 |' Y" h+ X- d( P4 m
tracking software on your domain. This is really important, because it is necessary to track your
C+ Q. ^2 q7 C L5 ]conversions down to keyword level so that you can optimize your campaigns. Without proper
& Q' d) A4 Z3 W5 x4 U/ stracking, it is impossible to know what is working and what isn't.% m, V' Q |+ J; j( i+ q* I+ ~3 z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: R" \4 ?5 @2 I+ fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# W- `0 F- k$ b- F" o! QProsper202
, |+ Z. M5 `& u6 E Vhttp://prosper.tracking202.com/apps/
# m- ~' m9 x0 m0 ^5 Q- l$ mCPV Lab
: i0 Q# P" J$ K( t7 j7 [http://cpvlab.com/
$ i }' x$ \. cCPVLab Help Videos
) K3 I0 ~( W% J% fhttp://ppvlab.com/oweiw/oiurw/vdm.htm4 K# G& `" m- @# {2 \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 l3 R, m9 H. B8 H- K) Q6 ~9 Iindustry standard.
4 x5 \/ s8 [6 B- r2 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 C7 ]7 y4 ?4 Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 V) T- T+ }2 w) Qgood support if you have problems with your installation., i7 |/ d" m+ _* ~1 T
Tracking 202' A9 T: L. n' L8 _- H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ S6 u; o- e, d5 @3 v! |, _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 ]- B8 {* E1 k- z& B) `0 T: R* `/ Warea.
( \3 |& m) G! yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 t9 }. L# M) L/ }8 N/ |" j. g; _8 ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& ~" `3 v1 R' G6 ?5 W/ L9 Iinterface, and their hosting.
" {. \, N5 A$ v' ~8 Y aAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
) }+ D2 R: _* B. {1 b! m' Mand targets which you are bidding on. Leaving this up to chance in order to save money could$ E4 N N! o( z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ W) A- e' M% @$ q1 e: o
were using.! N2 D8 G0 R$ Y5 r
Choose An Offer( @' q7 M. ?! e6 W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 k, f7 ?* _3 I. Q" R. b
Lesson on Offer Selection
1 @3 n) N: H; i t, shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 `* V' V! K- I, C4 ?8 Z( KIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 A! }' g; E; i- j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 B5 Z! C) s& r& [
LeadImpact as the traffic source.% f: x, @) a( S- i
Now the best way to learn how to put all of this together is to just get started. For some variation in7 J$ U7 b" O+ i! a! r, p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ N: ?% _" K' v; B8 w2 {1 R4 \1 E
campaign.+ o$ Z H1 Z o4 ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 r7 C* K8 N$ G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 Q% F# h4 W- n) r1 q+ f% k9 ^
that all traffic is accepted.
, M% U0 b+ n O/ VFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ t ^2 R4 W8 s% lThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* B; @5 g( I1 ^( o( _" U( x6 {get creatives like banners or images specifically for the offer.
/ F: z5 Q9 K' Q$ T- V/ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- `7 m5 f& F, e8 K# PBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) h# v- S o. r* Z
track my keywords. Without doing this, it isn't possible to see what's converting.
* `* R' `+ O& l, q+ n7 H, {In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: P, p8 b0 B7 b- Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& v$ |/ m* R9 {3 I+ m3 T! o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 d% b4 U# Q) |. Z% `1 {
bottom of the page:
. w" p) K; n7 W( b6 h) b) J& ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% R8 ^6 @" K" o8 O" { mClick on the offer → pixels → Add a new pixel and this comes up:
; h( ~& X7 P6 D( e/ g* C" CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( L5 X9 t7 W0 N7 u4 y; M" Mfrom your software into the box that says 'Enter URL of image to load'.
Q' a5 O' t% LOnce you do this, it should look like this:- z! O* N: }' {+ _/ r: J6 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( m0 ^5 O4 W, O& o% G3 V! NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 R; }( y7 T; ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# P) x0 [7 ?+ e. `& z/ z1 ZProsper or CPVLab.
7 ~9 ~# N) H( u- q7 n
- c# u1 y0 ?' }8 j1 J |
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