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PPV GUIDE [PPV新手入门][28页]; U9 e# z) B$ k5 A/ {
详细的请下载电子书！
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* o& D2 S8 V! G, o6 g6 y. O9 i
+ ^" |" h g: g9 xNewbie Guide% x' l3 A& ^, p& Z2 H3 l4 A: V
PPVPlaybook.com
& x0 T& g$ N; r, i2 y* t }8 oTracy Shaffer4 Z/ c: h) I& p6 {6 |3 }( L
David Ford$ O, ^% j& @# p/ {, D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* q2 ~) j9 q& l5 B/ m
Getting Your Mind Right to Start Affiliate Marketing/ V6 \3 E0 I4 d- k8 Y: N
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ v K: w5 b! Y1 x& f% a; \/ z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! \+ A: }/ {5 e8 p6 U. R$ jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 X0 m8 Q2 j, |7 P* J
with any success, these claims are laughable and far from the truth.3 |/ ~! B- W8 z* p$ ?& N5 b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 k* W; V; Y1 I( @& }
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 T2 \7 U# `1 Q- P3 e9 mthe ability for a marketer to be a one person shop and make an incredible amount of money with low# Z1 d+ \ S( b/ X" t5 f
overhead." U' z& ~5 y. W4 L+ j. ~* A( M
The winners in this business are the ones with persistence when nothing works, who know there's
1 {2 \# T/ K/ `% F6 l. o( zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' l* R! }0 ?" o. } ?& v! vThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 I4 j/ O" x7 ^! I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ ^3 C8 Y& l: p% }( \0 @9 `/ k
Most of these things happen suddenly and without warning, and they all contribute to the amazing- B! q. U: U. p+ m) j
learning experience available to anyone with a few hundred bucks and the ability to open an! w6 p/ q6 u% w. d
advertising account.7 Y/ H' v0 N! L4 G. Q0 q- H
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 j6 ?3 ~, Z+ H* X8 a+ {/ \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% `2 k8 v7 o& d1 A2 I" w$ i B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 s7 D- {3 E. ~( @1 e6 q7 D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
u5 ^2 @* f% g$ lWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 X5 R7 d/ u, w5 G; \+ Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get- x* ?6 E- S# H9 r) k* \% K/ v8 K
started building.
# ~: R! D+ n5 K# ]Things you need to get started:" z; u( g0 d, f' `
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
b8 X* O( s9 F4 h T A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ v" l* U0 f$ b2 Y& D" O/ b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* n8 Q: m/ Z: I6 v! C. V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), z5 D1 d$ |6 S. B
This guide describes from start to finish, how to get started in affiliate marketing by running traffic# H% j; ?8 [* B9 v$ Z
with PPV.. }. y# j9 u9 ^/ d9 \6 F
Basic Getting Started Definitions
F( H6 @: X) k' w& XAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ ^3 V, \/ [: M& C8 j8 }5 b7 ]+ b' L' ]affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 W" r( l- |5 S3 ~$ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 `9 b7 C1 g. n# D/ `* ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ S( R! Z% s( |2 D& h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ @, H7 P. p4 G2 a. J; |9 r( O7 u
receives a commission on that product. An example would be the Amazon.com Associates program,
8 y$ u- M4 u. J2 ?- j& k2 j" m& ]/ SComission Junction or Clickbank.9 o% _8 T" ~4 }! W7 o9 `, x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 ]4 [6 y+ L) d [
an action like filling out a form, submitting their email address, signing up for a service or sometimes3 W. {9 g/ z- X
buying a product. An example would be Ads4Dough or Neverblue.
5 I! u# U% a [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) _- f# c5 A4 T$ p' ]3 Oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
9 M: J2 ]" y7 t3 P5 O; \; Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager& D% p8 U; U0 I6 p2 e% Y/ x* L
right from the start can really help you.
9 [3 [3 L9 j$ u9 B" y% ?6 DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ y1 i( ?- }. g* f* Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per! A3 J5 `" E0 R% G- i
view, starting anywhere from .01 or .015.
2 i5 @4 I, |& h+ j J. G: BIn order to use this type of internet traffic, the affiliate can sign up with a number of different
7 F$ K p5 _/ _- \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ K9 {, w& S/ c6 u4 n; V
MediaTraffic, and AdOn Network., ]0 A5 u! w+ R2 c
Don't popups get blocked by pop blocker software?, v Q/ d5 g. x5 i) D$ K0 ~
No. Popups are served in a new browser window as if the visitor had opened the new window
! P- A: h3 k$ P. Y% d/ jthemselves.* y- Z0 w# B. p7 v
How many popups get served to the visitor? S* Y& V+ e2 y! r6 s4 v' t: }
The number of popups served varies depending on the PPV network. Some pop more frequently$ h7 l0 X+ L s& Z4 R: l8 J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 S1 o8 ?# y3 ]+ _4 m K* K
serving this kind of advertising, so they have to toe the line between keeping their software
2 }- D6 R2 O7 z' Vdownloaded and still making a profit.+ l; K [& Y2 A% s0 i' R- i
Isn't this type of software bad? Why would anyone keep it on their computer?
- j6 I5 i4 G. p& XNo, this type of software doesn't harm the user's computer.
4 p2 N( ]& P- uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( t. A: X" w8 n+ y' k8 y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so' A7 \3 S/ h3 \) |6 G
that they can continue to have access to the incentive.3 d9 t$ Z6 Q- D( P/ C# q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, b, e9 X$ o* ]+ P. e. i* THow to Get Accepted into a CPA Network
2 x, O$ a2 I$ T/ v' d# K! j; dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: F+ l/ a( k. [" [- J( Q; `to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 @6 J9 I$ z) e- E) g; P4 \ Wdifferent networks.
' {: u) r0 H# Z& POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- t X3 h( T6 |6 e1 \1 D3 c
application and be as specific as possible about your promotion methods. Usually some time after5 d: n0 X/ D6 W6 W; ]
receiving your application, the company will call to interview you. The phone interview is a critical7 x& M$ R, q- |: Z- A
part of the application process, and most networks will deny your application outright if they can't get' _! \9 q" t$ g, h) r4 i" \: A; [
you on the phone.
# ?- ?- q5 z' r( a. ^/ p3 lOften, the person who does your phone interview will actually become your affiliate manager after: K5 Y4 P/ D7 ]9 H5 ^0 F# ~/ x
you get accepted, so it's a good time to put your best food forward.
! J* ~: D8 ^8 \$ c8 R# W4 ?You might not relish at the idea of someone grilling you about your internet marketing methods over
% U) E3 ~( L$ u) _2 ~5 b& h6 Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:4 I) z1 L- F6 E5 P6 u# S$ ^/ O
What methods do you use to market offers?
6 ?# y% R. B/ p4 N$ PDo you already have a website you will be using?
1 N) A2 e, m; Y3 m' CHow much is your advertising budget?' h: k$ j p; t& a% C I
What other networks are you a member of?
- t2 D( ~: o' G5 b/ g; OWho are your affiliate managers at these networks?6 m9 E" X5 q& X& j7 C" I
Do you use social media (Facebook, twitter, etc.) to market offers?
7 D1 C; c9 o1 }/ j+ N, PHow much traffic can you drive?: p% c1 @ a" g( O) s) E- `& K$ s
Do you have a personal recommendation from anyone who is already a member?8 J* C7 r: @2 ]) X$ O F8 B" C8 @
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 u' K d& U! u6 Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 U( q! m& p# s* H( h X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. [+ z- @$ T: y. r! M0 k3 D0 [for the network can be helpful.) C8 l7 s$ a' l4 M, T5 W1 |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ Y$ r9 c% W8 {
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 m {/ w* ^- l# J" xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 K3 t0 C. y% P7 e6 cpeople can open a lot of doors as far as networks are concerned.
' t* E/ i- N, R6 f7 `After You Join a CPA Network+ n4 h* m5 q, Y+ n; K; A+ ?
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) N9 }+ i" _1 q$ g! _and make an attempt to get to know them a little bit.
1 _4 r+ \8 X' qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' ~3 c7 a# |% n, Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ c$ e/ I e% p: g3 h8 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
b" F9 A+ P6 {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* B a+ y: x% k$ W
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 `; E( K3 a" O. z
email.
$ t) a0 P/ R3 LFor more helpful info about dealing with affiliate managers, check out:/ S# @/ \2 f0 t o, ?8 l+ I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 @, f4 L2 z+ }- Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
( J; K9 d' x I2 d2 @2 l) m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& e7 x5 w0 X/ g! Z4 H' C: s
Set Up Web Hosting1 P: @: w& W; B. j! l
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 ?1 O: b( R# h& ]- mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( C$ o+ G! y, Q2 }: r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ X; S" d, U7 Y: Nwhoever else is on the same server as you. d$ h& I" t( `# ?. C& a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; ~, H& X! L/ t7 G$ B$ ienough that the visitor can't close the window before your pop up is even shown. You have about 3
+ a( j& Z4 @% P v3 |+ P/ Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# w( k2 C8 B2 M3 t L9 z. Q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 ?, q D! R& _6 P+ i, v6 K
house full of roommates (hosting customers).
7 {" G. Q7 G2 o* ]9 t/ K- v! x! z9 zIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! S8 w9 ?/ W! Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 [0 U' i# s0 Z v2 O: a
fit.
0 U! k% Q8 C' \* Z4 B7 k% D8 KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ E) \9 t+ U0 G" ~the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 }" x; }1 J$ U$ z
their food. Everyone else's food in the house has less space to take advantage of.4 r% f. `: t) M7 ]* a2 ?% {8 V) Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' }4 |9 S4 `3 x* `- r1 U" Kany type of hosting this is a bad thing, and especially while running PPV traffic.; B5 T: I& K) y" a/ B- ?* V
In the case of a virtual private server (VPS), everyone in the house has their own designated space. @+ H" j( f. J8 y; [, q$ x! @
inside the fridge to put their food, and other roommates can't come into that space. The server is7 V: U# J/ g# I1 _7 V& o
partitioned, so that each customer can only use a specific amount of resources at any given time.
: o' U1 |9 N& ~A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" H$ G: Q0 M7 G6 g4 t; X. J3 ~% L# nbelong to you and no one else can use up those resources. This makes it possible to serve much more* U6 C0 d7 H8 E$ _
traffic, faster.. b+ x0 Y: P2 X/ p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ d$ v5 p$ _+ Z- zAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 a3 _: l; ], S* W) |2 i _# |$ Qhere:
. L0 t4 g# i5 Q0 D: z0 Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: f1 w" d2 W. a& K8 i- o# c
VPS&highlight=hosting
0 m2 q+ W& C, v' p CDedicated-Hosting-vs Shared-Hosting
. D8 j* S/ H, m7 ?# m9 p9 w$ J# _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 n" `- w( p" l, x* l# eHosting...Your-thoughts
2 L. @7 i- V) m* Z7 }2 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* ~. W" {0 {2 M- cHosting Providers for PPV
: g* r# j& [# i* JBeyond Hosting
' D* _& Y4 c! _9 W' g+ Q7 whttp://beyondhosting.net/
3 [5 {& e% v* g6 t8 b9 T) _With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! y: G. i! R% ^( e8 V6 jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' W" f6 R3 y4 b0 d) y! [6 hdirect linking with PPV. Also, these guys provide great support.: {# p9 r2 ~; m% l% x
Prosper202 Optimized Hosting
8 Q w0 ~; I3 s4 R% `5 mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/" }5 n: A& p: n# y* L9 }
CPVLab Optimized Hosting. g/ ?& @* g3 q9 @# T8 e6 }# Y
http://beyondhosting.net/CPVLab-Hosting/
( U( S. u) j M, E: NDomain Names for PPV- i: O/ V! Z( j }; g p$ c# K
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ T4 l) K: e$ G. nwhere you're going to host your tracking software and your landing pages if you decide to make them.6 Z' h: g) p% K1 J/ X# e
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 U/ }+ K4 s( s4 k' m) F3 q. _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. t' P% c- y5 \( Q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# @! _/ b6 O6 e6 {term or build a whole website.
8 w& U& I$ E8 Z4 yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
: _5 N5 ~8 a! V% v% P) Itracking software on your domain. This is really important, because it is necessary to track your5 \- ~' ]2 k4 k4 J- C( `$ M+ B
conversions down to keyword level so that you can optimize your campaigns. Without proper
' h. {" K; [8 Ltracking, it is impossible to know what is working and what isn't.+ V' e4 `* P V9 F6 ]* G8 S+ g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& [7 ~6 e/ m( v& }4 M9 n, Dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ x) d6 ]0 q x: f% p2 Y9 R; `, P8 @Prosper202
2 a3 S4 J; X z1 Q0 w5 O2 hhttp://prosper.tracking202.com/apps/9 g' a; }+ r s/ ~ I2 k
CPV Lab8 Q( u# j: k# R* S) |
http://cpvlab.com/- h# j3 Y0 e2 j. K/ |
CPVLab Help Videos
" F# ~/ ~+ X' R' Uhttp://ppvlab.com/oweiw/oiurw/vdm.htm- n, G; K* M+ p2 I: s# R0 T- x* ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% ^/ j t9 |8 Y2 A( A
industry standard.
9 b/ k l* x( h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! k4 Y! L+ o" z; rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* \# j8 s9 A G9 W2 F
good support if you have problems with your installation.$ i# _5 H. \' G6 C! A* H
Tracking 2021 V4 ^+ c! h+ X, ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 Z' y* r2 E: N# u3 ^" W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 J/ Q) u5 J$ j4 S# p$ Uarea." I' O6 P4 a- L5 f5 }
If you choose this option, keep in mind that your tracking software, one of the most important parts of: `) n+ J% L$ M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* _. f- b# h% \. @* A! T
interface, and their hosting.
) U- K0 l& e* kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
% g6 M6 j9 X2 pand targets which you are bidding on. Leaving this up to chance in order to save money could' U# j1 g' a$ z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you: J) `8 f; J4 e# n; W
were using.
/ @/ w" N8 m/ A1 G, vChoose An Offer
3 _! [. o! u) b5 p* j& W% mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 J" @4 _. S- b8 ?) D& OLesson on Offer Selection
* B/ O/ ]" ?6 L: f# phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& ]# F4 i' L! _7 PIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) T. N9 ^# C q1 y2 `: |) r6 l% c% \
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 M' `+ C' h2 ]3 [! k, X/ c$ OLeadImpact as the traffic source.; S7 K" A0 A, |. a3 r& d& p- N
Now the best way to learn how to put all of this together is to just get started. For some variation in
; B. Z8 f4 c. V1 |3 P" x+ mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! W: A6 i& Q% s4 n. H7 r/ @
campaign.
0 v5 \3 e1 Z" I4 J2 ~When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, R$ J0 N& G% m. A2 r: A+ d7 ]% V0 ~page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, I/ H+ F$ s' U1 n5 m1 Ithat all traffic is accepted.8 G5 U. _' z% i" V* E1 T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 j, m1 a, u4 N( n+ W7 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- x% B1 M0 H9 b* mget creatives like banners or images specifically for the offer., g1 S% U% [8 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* V' h: i4 q$ e3 b6 @& f L1 ]Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 F/ r+ q- k5 o" J- }; n( K, l
track my keywords. Without doing this, it isn't possible to see what's converting.
. J+ v* r4 l6 R) @2 J) rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- V* V. q( `+ ?( S: }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
?! p! x" {0 M b6 }) FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- f) q, `1 K' v3 S+ `, ]) r; fbottom of the page:- J! J" A# p- K! A5 S4 |; D
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 Y b. ~' e" s+ W9 O2 q$ KClick on the offer → pixels → Add a new pixel and this comes up:9 A% s9 Z% t5 T* T$ J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 [3 t$ V2 k6 J" b0 [
from your software into the box that says 'Enter URL of image to load'.( G" L2 N- s4 P. F
Once you do this, it should look like this:, Q0 [7 R# z: O: t% C3 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* P0 v' q/ R8 `+ Q& y5 v* ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! ~1 G% Z+ A, e( _" o* B9 hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 K$ n4 { u4 u
Prosper or CPVLab.: S0 X/ M" y; F/ A9 x! z: Z3 w
% b0 o/ B5 n/ x7 W |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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