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PPV GUIDE [PPV新手入门][28页]
, r8 q0 N7 W5 N4 p详细的请下载电子书！
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1 \* n( q- V' }" Q0 p' U0 b4 C
, R$ [# M1 J( w _Newbie Guide1 v' ^3 U7 G3 b1 A3 a. \4 M
PPVPlaybook.com6 r' r' L1 F$ a6 A, s
Tracy Shaffer
2 H' R6 T$ O: l+ B, d, `5 ~6 CDavid Ford
/ \ F/ ^, s% h# C, J4 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 o. S: i5 I- E+ _Getting Your Mind Right to Start Affiliate Marketing/ A" X4 H% A( H- t! D' y! L' D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: q$ [( _( K' B7 \! |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 h( p) r. N' B; Z# s: a7 n6 Xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: Y+ F3 K W9 i1 d% ?with any success, these claims are laughable and far from the truth.
0 `# J6 J9 \5 y# U6 ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 S& }- `8 Q, A& ~ Q* N( vflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 T% _4 T/ {3 Y( Othe ability for a marketer to be a one person shop and make an incredible amount of money with low
( d7 b) h" C" l6 q4 y1 k9 Noverhead.0 G' u: Q7 J- y Q
The winners in this business are the ones with persistence when nothing works, who know there's; Z' a0 T* V' b5 } v
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' S* O4 {1 K+ X4 a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' |" ^! ]' [$ R+ C0 pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 r2 ~% C* h1 J5 w; o
Most of these things happen suddenly and without warning, and they all contribute to the amazing* E& l8 h( U9 t, L. v
learning experience available to anyone with a few hundred bucks and the ability to open an
! N( c8 _& P4 u5 L0 Yadvertising account.
$ Y. f9 H6 Y+ h, R7 B3 z% W4 fYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% A8 |1 f1 ~' Q e6 ~9 Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 m4 l; ~+ }' N- q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 Q4 Q- E) _ o! b- F4 f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 O: t3 y" X$ h) s! M, tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) L7 x* [4 g# Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" X& r6 w! E5 K6 jstarted building.$ n# U9 l6 B) S: X* s
Things you need to get started:0 x5 F% \6 P4 ~: g/ A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' ~) M0 U" q- |2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# u0 `( _" T" I# b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 R' `7 p- f8 m2 C0 j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( n O* e6 c' ^' l( _2 S# k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) \1 @- Q( h. S% y- V; Lwith PPV.
. ?5 ^/ a1 P3 M+ A$ W7 vBasic Getting Started Definitions- L, [6 N, U+ w- Y4 {# R
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ ^& E, D. }8 y" K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# v5 {- K3 H D7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 U n% F& @: }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 g! [! ?: W+ x0 D6 L# s) j6 U' T! |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! |, J, \: ?* F% Y/ _. N
receives a commission on that product. An example would be the Amazon.com Associates program,( m! h5 L9 f5 |. O z
Comission Junction or Clickbank.
6 u6 t" e j8 S- [% w; Y3 F& p hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: y% D5 i7 o( t* c' v) K# nan action like filling out a form, submitting their email address, signing up for a service or sometimes3 s T+ k/ D! {* N. k# B0 ^& {
buying a product. An example would be Ads4Dough or Neverblue.
# k6 P/ r6 D2 N3 j- QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 |. U& ]1 a1 t# G! K$ M
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 o! O' K/ G9 [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& R m# y9 I3 |0 V' k7 x
right from the start can really help you.
/ M5 |, U1 ]8 k/ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
w- r! r; |9 t! u# w6 m& j9 |/ b. @in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- z4 G6 J! W1 k4 C a/ A' [
view, starting anywhere from .01 or .015.
, G7 E* K$ O+ e- @- w9 c4 @9 Y: @In order to use this type of internet traffic, the affiliate can sign up with a number of different
. X1 s7 L% N$ y+ K- |( ` Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, T1 ?0 `( C; Y- R, K5 w3 ~
MediaTraffic, and AdOn Network.
( o9 f: O+ o a3 |Don't popups get blocked by pop blocker software?
) J% \" U: `4 t" x% \8 MNo. Popups are served in a new browser window as if the visitor had opened the new window- \/ i' k# k c; K) a
themselves. f' _; Q7 N9 E; U4 l$ Q
How many popups get served to the visitor?
2 y# |: K" a) u8 M6 E* aThe number of popups served varies depending on the PPV network. Some pop more frequently2 ]3 {9 y( }" `
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# V- ^& ]7 d9 [/ M: y" z$ `! l& s; {serving this kind of advertising, so they have to toe the line between keeping their software
5 _0 H- R' r' _- e4 {, wdownloaded and still making a profit., u$ T5 U" f. s
Isn't this type of software bad? Why would anyone keep it on their computer?
' d; w) I7 z) U6 u; r8 Y- `! ?No, this type of software doesn't harm the user's computer.' {+ r2 s( I: X+ Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( E$ M2 ]1 T, [# m! U# ? Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so2 L b3 A) w9 d1 j
that they can continue to have access to the incentive.; t5 _) n& Q- P+ y* w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 f, k/ @6 C+ SHow to Get Accepted into a CPA Network
m' ]3 y: B( j; H7 UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, t4 p, G: N& Z L" k y& l8 sto start looking for networks is Offervault which lists offers and lets you compare payouts across, l8 j6 z% X& [9 p
different networks.
/ n7 b' M/ C& aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 [! f/ k, u, n6 f" j; t l# n
application and be as specific as possible about your promotion methods. Usually some time after q9 _* Q' ]* m) N) E
receiving your application, the company will call to interview you. The phone interview is a critical7 V3 v# E; k) s% _( W( b$ {
part of the application process, and most networks will deny your application outright if they can't get
( d* C: s+ g) }you on the phone.
~ k: q: y' C: h- ]+ POften, the person who does your phone interview will actually become your affiliate manager after
, y f. ~: D L6 Z5 Q' b/ t4 tyou get accepted, so it's a good time to put your best food forward.
/ K2 V4 ?( g7 S+ xYou might not relish at the idea of someone grilling you about your internet marketing methods over1 i& e! t- o: A9 d8 E
the phone, but trust me, this part is critical. Have answers in mind for the questions:
t- ?! @' H! o ?% xWhat methods do you use to market offers?9 S0 z. R( t. n3 H, ?3 H7 @0 J5 K) x" i
Do you already have a website you will be using?
: W* z3 K2 r0 CHow much is your advertising budget?+ s. h( T! o+ Y
What other networks are you a member of?- V. ]/ N! _4 F$ Q1 o2 ]
Who are your affiliate managers at these networks?
6 y4 r1 k a1 O! D: B" z0 rDo you use social media (Facebook, twitter, etc.) to market offers?
' a" {1 @3 ?& G2 W; {$ `) MHow much traffic can you drive?
8 `) c- m# r0 lDo you have a personal recommendation from anyone who is already a member?
$ {" Y! a7 U9 q% j7 k) ?4 X$ E0 AOnce you provide satisfactory answers to these questions, the network will approve or deny your" |1 F Z* B, S3 w+ E$ y& B3 C1 G
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 C& V& Y4 s, W8 J7 f" ?
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ H! b7 N) n9 hfor the network can be helpful." W! `; [2 G6 k3 _8 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( m ]9 e1 e+ C+ T- J; l' ]Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; E( s9 ? ?' c/ K7 F% B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 K) E' O" g% A& \/ h ~! a
people can open a lot of doors as far as networks are concerned.
# T% _* m: |( D- C, bAfter You Join a CPA Network
) n' s1 `/ U% aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 } A2 g8 J5 x7 W, Hand make an attempt to get to know them a little bit." u$ K, f' Q: F% {
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 K- q: g5 d2 j4 }9 _# n, x) [& tweight in gold. Start feeling them out from the start and try to get to know them. Once you get
, N. L, a7 C! P8 p1 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- c# W2 Z, i7 ~& h' [2 i9 S. d Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 F7 S1 E2 ^& P" n+ t5 L3 vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 U9 {3 p2 B2 o+ V$ K: f$ _email.. j! P: k( f5 `1 j' J+ n$ m# A4 e
For more helpful info about dealing with affiliate managers, check out:
% c" X; W& O; m# k8 q( {8 Ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& a& Y) Z& f/ B6 |' F- y; {http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 M6 h) @# K) |; K& Z* Z" h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) {; k1 U; s& Q% b2 p2 H1 J0 {' d
Set Up Web Hosting
5 M" i& L; Q; j/ m# XGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. V- H" x4 w2 w3 T b+ G7 q/ h! ~8 M
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# N3 Z. P! g' @3 K. n3 Nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 s5 F% v( X2 z; Uwhoever else is on the same server as you.# k. P# F" h( E3 Q$ J' n3 V8 \( R
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' | m/ t3 |2 a8 _) |# J
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. C" y( m( F: W) z6 F3 Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; `0 Q6 Y. l" KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ J( I8 |% j% q" b1 Qhouse full of roommates (hosting customers).
8 G' G* o& d5 W' Y& N O* iIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: H0 O% z6 V! gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will" U) |' U+ q8 r" g& f# U0 F }
fit.
: r" @$ w; @# o+ Y/ f" FSay your roommate brings home a large turkey. They will then take up more of the refrigerator than W- N. g! R. F+ |6 ]6 M) K1 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# V6 l' c/ n8 {) ^5 P1 K( N% etheir food. Everyone else's food in the house has less space to take advantage of.
6 v" }; U+ x5 VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 Z" ?+ y+ G& |7 _. a2 B
any type of hosting this is a bad thing, and especially while running PPV traffic./ Z2 `7 @' g/ l
In the case of a virtual private server (VPS), everyone in the house has their own designated space" Q1 I- {6 t: a& r6 B! H+ V
inside the fridge to put their food, and other roommates can't come into that space. The server is/ E, x; y. H( k4 N0 S9 N. H6 C
partitioned, so that each customer can only use a specific amount of resources at any given time.5 z/ c6 a2 n8 S: y: {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 o( b. {7 O3 Ybelong to you and no one else can use up those resources. This makes it possible to serve much more
! j7 f4 [$ i3 J$ _traffic, faster.: U$ N6 @1 q9 e) p2 r; S
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( A) E5 u5 K9 C1 t4 n/ H$ ]: J: \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
K i" j5 N/ chere:$ H- D# W' W: e9 @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) A0 j2 x, ~7 m+ A
VPS&highlight=hosting
# _! G5 l s" f0 }/ `/ E) H0 I! ^+ h# EDedicated-Hosting-vs Shared-Hosting0 o( g. F9 a; Y: {2 v$ N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( G$ I4 P( K% Q: t, Q
Hosting...Your-thoughts
$ s+ i/ M& n9 k: j8 c3 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 Y! X2 D3 r1 I R% V
Hosting Providers for PPV
. \! W- {, J3 {* E7 u, R- NBeyond Hosting* u4 B. z( c' n. L& A( ~% Q- G0 N" z
http://beyondhosting.net/
2 s# I3 E- ]( Q- S3 `! U6 d. j, b' ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* [$ ]/ Z. y/ j9 `# W- Vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ O/ @% {, f/ t" M4 ?- @6 `4 @direct linking with PPV. Also, these guys provide great support.
- I' v- H. q0 v! _Prosper202 Optimized Hosting
! i" a' D+ x/ ~% nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 R" ?) V, s) a/ { z' J$ m8 G
CPVLab Optimized Hosting
2 Y: Z9 { w5 ^0 j3 ^5 a3 `2 i0 q5 ?% Thttp://beyondhosting.net/CPVLab-Hosting/
7 f) h, U% R( v# ^7 J# XDomain Names for PPV
0 a4 R( V4 t3 j8 bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 p& B+ Q! J( q! @; e# bwhere you're going to host your tracking software and your landing pages if you decide to make them.) @% b% C, T" ]5 R: [
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 n! A& X1 N- Q- m" i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 u$ Y1 C" q) |) i5 v& }, m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ ~2 u+ ?- ~# E: E- y6 y+ d
term or build a whole website.# B- S0 s9 P- n
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) Q3 ~$ C7 T, N& Ttracking software on your domain. This is really important, because it is necessary to track your# G5 v, c: e$ E8 o! N3 g/ @
conversions down to keyword level so that you can optimize your campaigns. Without proper4 F. q4 x4 b7 `, P5 B) a
tracking, it is impossible to know what is working and what isn't.
. u: r' l9 C9 w, X7 q) y: wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: i4 l6 i+ j! P6 `9 n! D9 Ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 L2 V% s* ^( g$ S5 w V. h
Prosper202
3 R" f6 B5 a* G7 x; L; ihttp://prosper.tracking202.com/apps// h; i* Y% v8 I$ P4 c* K6 v
CPV Lab, w `2 B& _7 e/ N8 b. J
http://cpvlab.com/) {6 N7 @3 E( x# G, Q' R v+ G. W
CPVLab Help Videos
+ Y. R% H0 v9 J3 `" Shttp://ppvlab.com/oweiw/oiurw/vdm.htm
& h9 s; p3 M3 d7 U- j0 ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an. B+ `. d! r! s4 Q! R
industry standard.) J: F& p1 T% Y+ z0 l& {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 \# s3 q- O( N1 h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 z! m( K6 u9 d/ K; m
good support if you have problems with your installation.
' t/ q2 f1 G9 q9 ^& }- Z7 aTracking 202
5 U$ c, c9 E( l0 }& CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 t( K; e9 |) J7 `4 L @1 U' f4 J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) T0 Y( N. B2 J2 m( H/ a
area.0 t9 D+ o& a& W. ~0 L" w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 Q5 O$ E1 C" H f- }: U8 Iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: ]( L6 U* n- f, Y7 Q3 w: ~
interface, and their hosting.
* }- x. q, w$ ]- O! TAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, {, p, v' c6 P! l/ ?( K$ i
and targets which you are bidding on. Leaving this up to chance in order to save money could' z- Z* n: S0 h# G; y3 y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, @$ F) \( T$ xwere using.
, E0 t2 n% O& u" R. \$ L2 v) [Choose An Offer
% e. z! D, ?3 a yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ l0 S3 u" ]& g+ `/ ~
Lesson on Offer Selection
6 I$ Z' Y7 g8 b J G3 F/ Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
g- C# W: o9 L+ LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 C! J6 }5 u, x. O$ a6 S' g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
a; V1 F$ n/ ~LeadImpact as the traffic source.- X5 Z, e' Z q' f
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 Y& @$ K2 J- C$ i5 K- _. [$ n9 _0 Q' Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' W4 ?; K9 W, y+ T4 q- u! icampaign.
M9 Z& Z5 }0 O$ K y6 aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% ^# Z3 n [: E1 `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ L8 D3 p) q, Z. i! g6 D
that all traffic is accepted.. D! w) c# v0 _* U2 Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 A1 V4 F1 F2 R) Y& ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 I. ]/ s+ p L3 X1 Z
get creatives like banners or images specifically for the offer.& C( K+ |8 x" }/ ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& i2 A/ Y6 [- B% T1 }1 P5 i- ~6 d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) \ v+ e$ v- Y; Q& e* l9 R7 i
track my keywords. Without doing this, it isn't possible to see what's converting.
! \0 Y' u* o3 i- O7 d$ FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" e8 ^- u$ f; p) j2 k e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: b, ^( p8 g }5 P! V; a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ |7 }* x! r0 W# G
bottom of the page: B5 G6 U5 I" I q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& s" y# @' ?2 Y, @" H* o9 c) W
Click on the offer → pixels → Add a new pixel and this comes up:0 q W1 d) m2 ^6 j6 B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( X; d% T' `/ C# l! N) _1 C6 E
from your software into the box that says 'Enter URL of image to load'." j1 y! I- t/ t5 ?
Once you do this, it should look like this:' _( U% b9 t& i% _. [+ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: ]- W% x) s' q6 V/ b# h3 M4 J' l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 s! G% R+ c, [4 Z% t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, i) n3 r, X. Q; ^6 p5 ^1 [+ pProsper or CPVLab.
6 A/ r, Q* b3 g9 v& J k' S6 L# W, g, n9 D! [
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发表于 2012-12-27 18:47:17
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