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PPV GUIDE [PPV新手入门][28页]! m! l: {5 h) l2 X/ l
详细的请下载电子书！
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: i7 @& q( c1 `! Z6 S- f* w5 m
2 l, R `* v- ^Newbie Guide
# I+ C0 ], p, v9 M- ]PPVPlaybook.com
" g$ ], w% _8 a# n+ f+ `Tracy Shaffer; b3 e. p$ m1 ?2 {, \/ m
David Ford5 a1 p0 Z* z& l& x! q' B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& z/ i' s6 `* L( F- K8 Z' |2 e
Getting Your Mind Right to Start Affiliate Marketing. T3 u# k" }, k$ t0 X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) S+ {5 D% J- W' I8 yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; w8 c2 O+ W1 P+ wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 T1 ~/ U& L1 l) Pwith any success, these claims are laughable and far from the truth.
, O' f% W' X0 B' X' S" y( z r9 cAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash m1 V' X' f& L
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& O! }1 [, U/ S5 [the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 ~9 J. U q; `. H; f8 }overhead.
, ]: v1 d2 T' V1 S+ CThe winners in this business are the ones with persistence when nothing works, who know there's
% R: G( ?" l$ J" Dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- m. O& P( V5 V& P3 _6 U3 m0 `+ ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& o1 j; P1 p5 r. [
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 C3 D+ U/ K4 D2 ]Most of these things happen suddenly and without warning, and they all contribute to the amazing/ H5 Z4 i' h; A9 J: ?; o
learning experience available to anyone with a few hundred bucks and the ability to open an+ v8 a1 u6 i) e. u1 I# F
advertising account. ? P2 n7 T$ q! `) F) ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* N: a5 i/ m8 U8 ~7 m
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 o" e3 m# [* b3 t! S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% j7 \3 u2 o1 s9 T# K" n" X* u# e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! |0 |- s) Q, s2 X8 g: @3 LWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 j" t9 _0 r! X3 Y6 _started building PPV campaigns right away from start to finish. With that said, time to jump in and get; x6 z3 r9 |( g( t- A
started building." F$ X& Z- v! D- G' p
Things you need to get started:
4 x* M1 ^$ B" x7 D. [6 f- Y4 X1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ `7 p8 o: j3 H( |- |9 @5 O Y# ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 m/ }, @+ n7 f! b+ |1 I$ |8 L* g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), j! R0 S* o% t( f8 P: t; z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ G; o5 u6 e* V8 k+ ?% I& |$ TThis guide describes from start to finish, how to get started in affiliate marketing by running traffic! r- N2 j! f7 T6 ^/ Y! z
with PPV.
' y8 _9 J* ~1 \3 g( G; pBasic Getting Started Definitions$ V' m) U6 ?3 V5 ]% Y" ^+ W
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( w/ _' t0 [0 r$ d T/ [; P' H* c6 b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! d+ w0 P% ]! t0 R* O* _9 Q/ \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* s2 G. j7 T8 i& q2 D& w1 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 s' _6 f0 I& A z H5 l7 p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 u. Y- C1 k$ C4 Sreceives a commission on that product. An example would be the Amazon.com Associates program,
5 K- z) [" m2 B5 ^# ^$ ^. eComission Junction or Clickbank.
; ~ L! t" s$ U5 WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 B# f! Y" ]6 {! h' J# {6 ^an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 V/ O7 [- I8 ~% hbuying a product. An example would be Ads4Dough or Neverblue.) G& d* m( [6 a1 D% j& @
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: H( @6 z O7 l3 O% W0 Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else m; F5 r' D3 {& J5 D/ |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 U7 z: B9 n4 b) P: Z
right from the start can really help you." s! { I7 t8 |/ ^: Y7 ^/ [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: l- O; i) l, ]+ xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: ?" ?' S6 Y3 h7 ]5 |- iview, starting anywhere from .01 or .015.. Y* T6 N+ y% V/ E0 ^2 J- C5 v
In order to use this type of internet traffic, the affiliate can sign up with a number of different
" t( Z1 Y/ l- V h6 Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ B8 u6 B% P) I5 R: C6 y, R+ bMediaTraffic, and AdOn Network.
6 l7 z, U6 X" K' t/ p8 A$ pDon't popups get blocked by pop blocker software?# C2 S& z" F3 S% S+ v0 {: \4 `
No. Popups are served in a new browser window as if the visitor had opened the new window
& p' w5 g5 b, Tthemselves.; y6 @/ h6 d8 K2 ]8 X
How many popups get served to the visitor?. ~1 e0 _' v0 {- o' k% L
The number of popups served varies depending on the PPV network. Some pop more frequently
y- E2 p I, r& [5 V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 G% r, x/ v# J: z6 Iserving this kind of advertising, so they have to toe the line between keeping their software
& }! j* C# U. `8 Ndownloaded and still making a profit.
8 {& X) j! i, W) ^& S- I V: wIsn't this type of software bad? Why would anyone keep it on their computer?
; n( T" m5 B1 b3 W4 O) ?# `4 I: [No, this type of software doesn't harm the user's computer./ S0 o S/ F- g$ `: R
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 y3 G1 S/ H/ h/ J5 ?" I2 j/ dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so' K P5 \6 R0 w' L
that they can continue to have access to the incentive.
4 U6 v% w* I8 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# P7 u/ r& J/ C0 j% I
How to Get Accepted into a CPA Network
5 i7 a9 Q. z# @6 h& x$ q8 n/ `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
d5 z R* u* A( G! O. eto start looking for networks is Offervault which lists offers and lets you compare payouts across
+ K( P6 q8 m+ D" l5 q( l% Zdifferent networks.1 e% ~! M2 C# r4 G: x1 z* v% N% y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- v7 ?) o: K* z
application and be as specific as possible about your promotion methods. Usually some time after6 S" t( Q, v# R
receiving your application, the company will call to interview you. The phone interview is a critical
4 m) ]5 X$ L5 k# b( B8 s1 g! Ypart of the application process, and most networks will deny your application outright if they can't get
* N) G& Z+ Z" V* ^6 W4 G+ e) }you on the phone.
- h7 t& }7 ~6 r( f3 XOften, the person who does your phone interview will actually become your affiliate manager after
( f" m1 q; p- `1 O6 hyou get accepted, so it's a good time to put your best food forward.1 T& X0 ?" E$ g' ^# V8 t( \' Q- @/ ?
You might not relish at the idea of someone grilling you about your internet marketing methods over1 K6 C) ?: A: Y6 J ~. e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) B9 f; r5 V5 G: P+ Y7 nWhat methods do you use to market offers?
) k, z* e0 A) F& g7 TDo you already have a website you will be using?, W) ~7 T$ I. S( f# e
How much is your advertising budget?4 F+ B% w# Q6 q, O' l
What other networks are you a member of?
! v" d" b; F M) U% o% |# `Who are your affiliate managers at these networks?& V- h* X* g7 [2 z8 ]* g
Do you use social media (Facebook, twitter, etc.) to market offers?
7 `9 k8 g4 c, rHow much traffic can you drive?
/ t" L) p0 L7 b: {Do you have a personal recommendation from anyone who is already a member?; C \: i& U4 o$ d" C, T
Once you provide satisfactory answers to these questions, the network will approve or deny your
) M! e5 H/ j/ napplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ [9 r. W/ S$ A
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, g" e4 A- W! }* u. u0 x' p: o& b8 n
for the network can be helpful.
6 J; _+ ?# _5 o. W, F$ Z( g" _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. H \3 F8 O8 U+ `* R4 ]! H# tSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. A6 i( f. X# b
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- ^& q0 Q/ N* Q9 d4 G4 q' o" t
people can open a lot of doors as far as networks are concerned.
! `/ {1 Z* a, E" z' cAfter You Join a CPA Network
& S6 L/ m7 S/ i" @. v bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager O) B* f4 T7 ^- w+ }
and make an attempt to get to know them a little bit.5 L! g& l2 E0 d) E
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" l: F! p0 J5 y* pweight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 A( |- M, ~4 }0 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. K, l5 J5 F u+ m5 d" q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ ^4 x# j4 c( B$ x" ]% M+ xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" k, o8 [4 |! k6 f6 t- J$ L) g
email.2 [& h# f2 D0 ^" K% g! p9 n
For more helpful info about dealing with affiliate managers, check out:- S H0 r. j& n: J5 |% {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- T( ^6 o* F) \) khttp://www.mrgreen.am/affiliate- ... iate-managers-want/1 L5 F& [1 ~6 F) q+ F9 h% f$ T4 k1 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- [$ v+ v3 `1 u5 W& GSet Up Web Hosting
3 v0 ~: _! Q3 J% ?" MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! i5 G/ E2 Q1 I, iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% q7 t* K7 r/ n5 j( f6 ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 _ u; n/ @6 A1 \. g2 swhoever else is on the same server as you.
5 m9 R; k. w$ D) D! S; M# XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 L( X5 c$ V1 I! f: R* Henough that the visitor can't close the window before your pop up is even shown. You have about 38 g* M4 C4 k, I; K" L- l2 u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ c, Y- C- G) tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! d0 Y: u# w9 X; @5 l/ Shouse full of roommates (hosting customers).4 h7 b/ D. B" J7 ~/ j! R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
! r; g, L9 p# j" l- vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ r" L4 ^" }# e: p F6 @; N9 }fit.
& O) V8 R/ ^% ~' pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
' W6 j& b# n8 ? D, I& ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& T: [# W+ X* B0 P1 a$ Q6 P) O0 Ktheir food. Everyone else's food in the house has less space to take advantage of.
' ?. C- H2 I2 e4 `If you have less server resources to take advantage of, your ability to serve popups will slow down. For
b( h# k4 R/ j3 x# w' u3 K! `any type of hosting this is a bad thing, and especially while running PPV traffic.
3 {8 g; n$ C; QIn the case of a virtual private server (VPS), everyone in the house has their own designated space& j- Z" ?" C' Q& y# ?) I* r
inside the fridge to put their food, and other roommates can't come into that space. The server is
& n: C) D) k' ?) Gpartitioned, so that each customer can only use a specific amount of resources at any given time.+ q) e1 ?/ o; o( A! s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 m, h1 O) {* M1 @
belong to you and no one else can use up those resources. This makes it possible to serve much more
# ?8 \2 T9 S. c4 A) \' `! ^traffic, faster.# r- _! H) _, l8 s3 E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 M# R3 u3 E- j- ~. a1 R$ iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" {( Y) }4 O. g3 r# Ghere: d1 v8 m8 I' W( H( Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ ]) u2 i) N! A/ f/ H' G
VPS&highlight=hosting
% F1 M8 X0 R9 N6 s5 BDedicated-Hosting-vs Shared-Hosting9 A& F3 y: d) j, [6 X" |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 E! \2 I7 H6 Q) r& [) R
Hosting...Your-thoughts z5 w1 i, O! @; n( G; [9 z1 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 U: L6 X v( B0 HHosting Providers for PPV
/ Q4 M5 i/ |, vBeyond Hosting X/ ^; Y+ B4 @: D
http://beyondhosting.net/& M7 E, ?0 V8 u# b$ E4 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ s) P2 Z/ w$ s; Lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: u6 ^- u$ u! e- A( N$ \4 c
direct linking with PPV. Also, these guys provide great support.( a+ Q7 o. U: _6 z& w/ J
Prosper202 Optimized Hosting$ v5 ~. A# [9 L/ w2 B- T" B
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 h$ r p7 A y1 @CPVLab Optimized Hosting" g4 |3 h+ U* g( z1 ?2 l
http://beyondhosting.net/CPVLab-Hosting/$ x3 L$ i1 q1 I
Domain Names for PPV; A Y8 a! s0 {) T* x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- Q. a; H( s% \' ~& ^3 C- hwhere you're going to host your tracking software and your landing pages if you decide to make them.& \# o* b& N0 |( m5 B" |& p
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( [! z/ a" H2 ~3 X6 T- J2 Cbland one is fine to start with, to host both your landing pages and tracking software. The .com,' K9 ~6 [0 j. [0 s3 Z, F
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 ]. D* v. r* hterm or build a whole website.
3 E9 e6 h3 ?# ~$ s' F; Q5 FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
8 R) g; g" _5 Itracking software on your domain. This is really important, because it is necessary to track your. o# T+ D& d. b. Y t% D, @
conversions down to keyword level so that you can optimize your campaigns. Without proper" J% i) v6 m, V2 Q
tracking, it is impossible to know what is working and what isn't.
/ l9 ]: Q) H N6 B3 STo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& Q- z4 g4 ?! G& d' R8 q" P9 \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( B' u1 ?1 J5 z RProsper202
7 N( l M! N) E; Mhttp://prosper.tracking202.com/apps/
/ P; G- P5 l8 g8 [, |: sCPV Lab' H! i2 q5 O1 ^9 ]) [
http://cpvlab.com/
$ a# e5 j! x' |, T8 O1 N5 fCPVLab Help Videos7 G9 U7 E! v& i: q% s
http://ppvlab.com/oweiw/oiurw/vdm.htm( l8 L8 F& o8 }* f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' s: T2 t. k7 f6 e5 W7 p
industry standard.
_, X2 C/ W* ^& V* o* s+ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, m+ [7 Y+ ^5 t# C' c, I! x* X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 s5 V0 ^) I7 mgood support if you have problems with your installation.
* \9 r7 @6 ? ?5 P) w9 gTracking 202
3 x: L9 L6 q( K/ k8 yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 W4 u0 s! g' ]- s2 I$ ]7 j- u! W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 X4 g3 X* |5 \, u* c
area.
# j. P ~ W2 f) [* ^If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 h6 j5 } o+ R) u* q" f2 w/ Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 w5 l- X9 x; c' |' A S5 q; I1 U. Yinterface, and their hosting.% G1 f$ F/ Z: x& P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 i. ?8 ]% w& c4 C
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 E2 g3 h2 \: B" Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you% x3 Y- n- O. q# K+ Y& g8 k1 ^
were using.; i$ h0 o2 {3 C, t
Choose An Offer
8 ?; {9 C1 i8 y$ C& R3 cNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( `2 |- k: h6 X: bLesson on Offer Selection
w: f! w1 E m$ d: whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" f* `/ c3 T1 v) b! B. G1 i
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& A/ r9 y+ ^2 P- S F8 d) V0 w
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 Y8 j/ [" m4 R" ?4 L; V
LeadImpact as the traffic source.
4 q4 K% S* A" H. o zNow the best way to learn how to put all of this together is to just get started. For some variation in
2 Z, u$ d2 n( w Z' @6 Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ v7 B( e2 K- r% A+ F
campaign.& H* v5 K, w: V5 d
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first A* y8 f! t6 i6 A' w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( `$ G, P3 H6 h8 I* f, L/ fthat all traffic is accepted.
: s1 Q/ i/ s4 ?5 c5 A$ kFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 O; j( J. p5 b( H% [9 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 m: ~ L1 d) p9 Y2 U/ Rget creatives like banners or images specifically for the offer.
: ^3 l/ ~0 g* ?2 R' L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 E) c; A& ^' w
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- t) b1 m D7 y8 ^" H/ Atrack my keywords. Without doing this, it isn't possible to see what's converting. R0 e8 w; f4 s1 W {. Y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 P% a ]- F& h. t) r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* \5 Z0 ?3 k5 ?+ b2 @3 c
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' q' h% ^/ ]7 `2 bbottom of the page:. h) a: c- p8 j/ H8 e* L! {* w+ A
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
9 U9 Z5 }' f; ~, mClick on the offer → pixels → Add a new pixel and this comes up:
9 U- g' [) H( A8 i1 S1 [" `Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, E7 W- K+ t0 r6 d) `9 z o! a
from your software into the box that says 'Enter URL of image to load'.
+ n8 o$ J3 z2 m: S8 G. y( bOnce you do this, it should look like this:
. B) S* P$ M; t6 Y- Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% k2 q, N: ?' ^3 oClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 X* n: a; r+ m3 `! ]( `. J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 G) G6 B" _& _( ~! `/ H( \' O3 H+ D* I
Prosper or CPVLab.4 [$ s! h+ u9 L+ j! f% _6 i
* I5 `+ j' }+ K6 t8 H6 `
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发表于 2012-12-27 18:47:17
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