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PPV GUIDE [PPV新手入门][28页], t/ z4 F# C8 } G
详细的请下载电子书！
8 d8 K, S* P+ d; T* i: x4 A5 M( Y+ v' W2 L
) z0 D3 Z' Z8 `- A0 K4 YNewbie Guide! s& V7 R v: ^/ S2 `
PPVPlaybook.com7 v1 Y( h+ W. e, l
Tracy Shaffer& f9 W" W, @8 T6 s. h
David Ford) j# R5 Z- n) c# w9 y O7 X2 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 s+ A' ]! F. Q
Getting Your Mind Right to Start Affiliate Marketing
/ g5 i9 ?" ~% HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ n0 H2 K7 l) b+ R# a, ~; d) d, e8 {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
x7 Z y3 L2 A7 @* Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 c; n5 D" U& J; ]- f0 r4 I
with any success, these claims are laughable and far from the truth.
* c5 w2 f) y7 z$ jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" h. j) _8 o4 J. K* f4 p% Cflow management. The main benefits are the low barrier to entry compared to other businesses, and1 _. d: e8 g4 d5 E
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# n( d5 n z2 X/ U' s, |$ r- joverhead.* d" A. ]7 x8 ?" T- R
The winners in this business are the ones with persistence when nothing works, who know there's
: k4 O0 U3 o+ ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., F. q2 K2 |0 e# h; J2 \6 z$ _) d
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# l! {3 {7 _9 M" U( V0 O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ @* Q4 L9 C9 g* |* d, C; N
Most of these things happen suddenly and without warning, and they all contribute to the amazing' p% V" e8 R5 ]
learning experience available to anyone with a few hundred bucks and the ability to open an
' N+ |* l6 U3 t; U2 s1 O( J( ^4 badvertising account.1 _* U4 {& h7 t% \% y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 B- m5 r b$ swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 n4 K1 Y" w+ q; Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& D& d1 r- W+ u R4 \4 u" j: T. jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! e4 O$ E) i! {6 A% G Y: ?* oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 r0 y' f" K( U( Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ ?- O# T; F" g0 {5 Cstarted building.& z" Z0 [3 z. Z0 I
Things you need to get started:
, E, M- ~* T* X# ^% m! _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( [. Q+ d5 t6 ]8 z' e2 h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& Z: M8 Z B6 s& w6 P% M3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: @( S7 q; Q Z6 p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ u% `5 y4 a$ Q, F, c2 gThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
* _1 z* c8 b+ X8 P& g/ wwith PPV.
7 M2 j# h# N% y% ]- @0 pBasic Getting Started Definitions
8 |3 f% A7 M" b3 O7 [2 UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ c# y* d0 y {' e, e! s' T
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) F) x; _4 o( c! W# ?8 }: H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 u! L- y( J: y, Q3 M r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 q; G9 O3 }$ S$ s( ? s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 O2 k" ]/ h$ G8 T& l9 ^5 W% Mreceives a commission on that product. An example would be the Amazon.com Associates program,: y9 b R; y7 H* i) x0 d. O
Comission Junction or Clickbank.. f# C$ N6 f1 u: K) a$ Y% v# W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 L* K+ q& P' c; l$ G
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 g- K) n f; a9 |) q# Wbuying a product. An example would be Ads4Dough or Neverblue.
$ m& u y% y- m: ]Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% Y/ e) P+ N1 `2 ^+ t/ Zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; l3 J3 | T$ P" Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% e: W. I( C3 \# [" K
right from the start can really help you.8 `6 d. j. L# R
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served Z8 @/ Y9 l) i; t H" y. \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 O$ m+ N& J+ k0 P7 ]view, starting anywhere from .01 or .015.
9 [$ N2 U6 P) O! p3 _* X1 \4 eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ Q+ c3 O9 D) p6 x9 x( @companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 e3 F& V" }/ T- G2 H. p1 wMediaTraffic, and AdOn Network.
* t- l" ]; M. y& yDon't popups get blocked by pop blocker software?. \+ q; e: o4 J3 q# R) M, u2 t# s
No. Popups are served in a new browser window as if the visitor had opened the new window
, L& R2 U. S6 Y( K3 a( o& Xthemselves.
2 w+ N& I4 u/ X; s. B F' F% s; z vHow many popups get served to the visitor?9 a* _, K Y$ `* C) ~
The number of popups served varies depending on the PPV network. Some pop more frequently! d1 E- z% B4 v6 L- z9 C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 x+ j* r$ Z) R" Y9 `+ J$ @3 h/ Xserving this kind of advertising, so they have to toe the line between keeping their software4 K. s! A4 {% l$ M* f
downloaded and still making a profit.
; x4 B+ D. P# }) JIsn't this type of software bad? Why would anyone keep it on their computer?
) C7 ^. Y8 z* {No, this type of software doesn't harm the user's computer.8 O* @6 X% ~7 @ j1 `6 C
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! h& i, b; f7 x2 {' z P* @toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 z( m$ N0 S% f ithat they can continue to have access to the incentive.
7 G: J8 Q4 l* }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 Y; z3 {; w) g" x9 {2 \
How to Get Accepted into a CPA Network9 i% V- R. K/ \* T- I* M" C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 ]$ g# W. w, N* ]& c$ ?- a1 u6 y
to start looking for networks is Offervault which lists offers and lets you compare payouts across
1 ], j4 s. u: D, Q1 V8 o; o( Pdifferent networks.1 [' K0 n2 l/ E+ f% w) n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 T" u3 w% W4 b" `" c& ^" X
application and be as specific as possible about your promotion methods. Usually some time after) L1 B! h6 ?; J! ^( F
receiving your application, the company will call to interview you. The phone interview is a critical1 w- ]# Y x- S2 U" `0 i3 A2 A
part of the application process, and most networks will deny your application outright if they can't get0 V& w& {) `0 E0 b1 h
you on the phone.
0 c6 ^3 \% z2 @/ UOften, the person who does your phone interview will actually become your affiliate manager after, N+ s( C# u0 b! E
you get accepted, so it's a good time to put your best food forward., Z$ Q6 w+ h; }0 R! X
You might not relish at the idea of someone grilling you about your internet marketing methods over- {& J) p- X) e& ^% L2 Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:, h. p; E4 K% w
What methods do you use to market offers?7 l- _$ ^7 w6 }
Do you already have a website you will be using?! d6 \% b% x* G" @. X$ r. y
How much is your advertising budget?
# n! h% X* ^9 ^& w# D4 K$ c! A5 DWhat other networks are you a member of?' u7 Z( e2 R9 V, V# E1 \
Who are your affiliate managers at these networks?
1 U* f4 ^' M( ]% F; E, B* Z& QDo you use social media (Facebook, twitter, etc.) to market offers?
( J ^5 C6 U/ c+ L v; }0 T. Y; JHow much traffic can you drive?/ ]! b; Q. X. k( _" l
Do you have a personal recommendation from anyone who is already a member?
. l- z1 z* B. `- b$ m$ I _Once you provide satisfactory answers to these questions, the network will approve or deny your9 s' l0 |4 s X- o5 _
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 x" o0 h' E1 n/ m+ ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate) N# j; D" E- R. ]
for the network can be helpful.6 ?! ?- r% \* x$ L8 P
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 E) q( e! l2 j: m* l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 x6 T+ v2 D# n8 F1 [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 p6 E4 g" z7 B* _- k! _people can open a lot of doors as far as networks are concerned.
# K! G. @0 T( J- m4 U3 q9 g' B( V2 wAfter You Join a CPA Network+ L* q5 l* M. ~0 ]; D+ @. c" a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' o& N' @+ D; c: f# M5 s) s3 R8 {
and make an attempt to get to know them a little bit.: m2 C, A# W& ^0 l2 i
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 U! @: N6 {4 j$ bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- g8 U4 Q$ S3 V7 ^& i! P/ O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, ?7 {, ^' D, \$ B3 J5 u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 M9 G8 \3 o. mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) W% A3 q$ D# y& ?$ z
email.
/ J4 N! d: n! c S5 N% sFor more helpful info about dealing with affiliate managers, check out:
7 ^" t; V" P: T2 `0 T1 x& x! chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. w+ ^( @( i3 S5 @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 G6 L6 k9 {' I9 ~0 E) v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- f ^; W9 ?" G' v' mSet Up Web Hosting% O0 a" `$ n" Q" F2 h) B) r' q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% w& c% c$ g$ B, h) e1 ^- aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared2 ^) E2 j9 r: d7 M5 L
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 C/ Y2 |$ y; x4 ^0 }
whoever else is on the same server as you.
9 A4 W" G: v. Z( v5 V3 DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 D0 r- f& w, i: ^7 Qenough that the visitor can't close the window before your pop up is even shown. You have about 3" J/ D3 y1 f- W) } S0 g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. k1 n! z; Y5 M* u' NTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 R- M2 d% i* _7 B! o* |* t- X* Vhouse full of roommates (hosting customers).4 ]! f) a$ d# V' F% Z
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( J7 u9 Z5 ^% ~, \8 @7 Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will5 v7 o# n( H8 T/ U' R
fit.3 @+ C* ?& t2 J/ S: _3 |4 s/ B# I+ ^
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, X& v# @3 v2 F1 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ M/ L8 l* [0 z' S$ Z0 C% atheir food. Everyone else's food in the house has less space to take advantage of.' G0 \8 K$ [* L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& q3 g" @( |" m1 V! d! D' U& I
any type of hosting this is a bad thing, and especially while running PPV traffic.
/ H: I4 r, a- |; m3 \4 ?; nIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 }; w9 @, j0 t/ g$ Cinside the fridge to put their food, and other roommates can't come into that space. The server is
" j& G! O. R' }7 y- V8 m2 Gpartitioned, so that each customer can only use a specific amount of resources at any given time.& `' _, z+ N' O, V8 q9 @
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' c- i i: v: J* gbelong to you and no one else can use up those resources. This makes it possible to serve much more+ }: C% T+ I/ G. ~
traffic, faster.
4 ~& `/ x# t/ I" iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 c* s5 ^4 R% g7 gAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is- T& y0 S! ~7 O$ x+ d" h' l
here:( s% Z& b$ \$ o1 h: ~& u: F% g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 F3 b5 B g' Z& Y( }VPS&highlight=hosting: y& X% H6 Q8 J" J3 @3 K
Dedicated-Hosting-vs Shared-Hosting C$ g% i0 d- v
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: O) r% W' V! y( {, i
Hosting...Your-thoughts
! e- q+ F6 U& N8 u* {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& |& P# Y' n" u' `& j! L- g! z
Hosting Providers for PPV
* |. ]! k" N/ C% GBeyond Hosting
v+ i) i d& u: |http://beyondhosting.net/
$ u. j; R* P" |With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% ]- j6 s2 V) t- f5 u& L; C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when X; c8 \8 a. j. z; l
direct linking with PPV. Also, these guys provide great support.
* X" F) t& \/ p9 oProsper202 Optimized Hosting' B' b2 |9 Y0 v: N
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ }5 E7 z( w6 S% Y0 FCPVLab Optimized Hosting
( y7 t! p8 W! Whttp://beyondhosting.net/CPVLab-Hosting/2 C3 m4 g9 T# r6 z& C
Domain Names for PPV2 S% t. x' ?: B3 }, J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ q/ B3 i# H( s6 h& P7 |! z! l
where you're going to host your tracking software and your landing pages if you decide to make them.# m4 J4 U: Q7 f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 e% N2 W" ~9 v% O9 X# Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,* H& \2 V$ G; J3 g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, \* w' j; A) r
term or build a whole website., g5 q! Y( ?1 @) r
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 N% H8 v) |5 f' w' ]0 ?" _
tracking software on your domain. This is really important, because it is necessary to track your
, ^. k. a! W$ {3 g i" h- Z4 n* L lconversions down to keyword level so that you can optimize your campaigns. Without proper
2 }7 @! X5 u2 H) [7 ]3 Jtracking, it is impossible to know what is working and what isn't.
- r8 o3 W4 ^' Y5 R$ L/ ]/ J' OTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# U3 V/ W( }& Cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ T' l% V7 d& A9 J% ]1 t u7 {Prosper202
, F: |. P3 p5 A( fhttp://prosper.tracking202.com/apps// F" i, n- t# ?6 s( Z
CPV Lab1 d1 f7 H. Y [' d J
http://cpvlab.com/
9 p! z% k) B+ g, H( f7 B/ CCPVLab Help Videos# p$ D# a' A5 ]5 ]% C4 F: ~/ O0 h/ N
http://ppvlab.com/oweiw/oiurw/vdm.htm
! _+ m( Z. R( c5 Y' ]% |6 SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& @. b6 y- Z7 {8 @0 V. u
industry standard.
! o, n V$ k$ o1 K7 Q* h2 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 d! ~: {: C0 e% ?3 i, k9 VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ F9 ?, X& b. c+ X: |good support if you have problems with your installation.! k& E% n- [8 T$ m% E& t/ G' j3 Z
Tracking 202# Y$ m, t0 A& o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 V6 b. ^- _) G% R r2 u* y: @0 qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ P/ v" e! ~: e- h! d/ w, o: o
area. y/ j' R4 y7 s- F7 @: T: x% S
If you choose this option, keep in mind that your tracking software, one of the most important parts of
$ A3 I' L7 ^" ?5 c: K$ |your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 A2 H5 m0 h4 l
interface, and their hosting.
' |( B( B4 X) c% zAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 W; v9 X9 D K* C" Cand targets which you are bidding on. Leaving this up to chance in order to save money could# u3 c! n! V/ r- {& }" v
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 {& n p5 [6 E, k2 Swere using.! Z6 m) {) ^) I- D$ N! F
Choose An Offer
- _$ J. ~* C6 i" H$ wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% G$ ?. T, z4 ^2 @
Lesson on Offer Selection" [9 ]: J; ~! y" o- \' c$ ? h
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
C, X, N" p0 V4 m; |% NIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 \7 V$ G# [1 S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" G. H" @8 m* k
LeadImpact as the traffic source.
7 `4 C- U, `6 j% ^4 @' T! lNow the best way to learn how to put all of this together is to just get started. For some variation in0 z3 ]: Y: X1 ~# I: w- R. j( Y* W/ U
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 ~& m" |4 G8 j" ycampaign.# ~. f1 |0 r/ C8 j* s, T) W* X( X7 W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 {! z0 \: }: Z* ?8 f
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" C# K/ W( d$ [( X$ g; y9 z
that all traffic is accepted.
: a, A, @2 h" X. B7 T/ C. a | EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. d+ Q& ]& h$ I: AThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 [3 M Z1 P4 P' n, w8 N$ t {8 j
get creatives like banners or images specifically for the offer.
: u* h M# f& Q5 L/ Q+ v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 F3 B" k# B9 ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) Z1 Y& U6 H4 K1 h0 ]6 ?5 y- \track my keywords. Without doing this, it isn't possible to see what's converting.1 \. P9 X: q6 ?, l y( @: q/ m$ Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( _- Z7 C# O8 f. P# I N' {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ |5 ~% P) z, [+ y; G" V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 q+ ]- C" U7 m& ~6 m$ w) m8 hbottom of the page:
0 v" P5 D: X+ h. h* PNext, I have to cut and paste this pixel into my offer at Ads4Dough.5 F6 p8 J4 E- h) m- T
Click on the offer → pixels → Add a new pixel and this comes up:5 F3 f2 P5 r* m2 u3 \0 p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: T5 Y. Y" M" l Nfrom your software into the box that says 'Enter URL of image to load'.
/ v4 W7 O9 a: H2 G JOnce you do this, it should look like this:- ]5 T5 X( }0 ~( Z/ d/ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 a3 @0 i7 O6 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; N0 l" u1 O3 s& Q6 J. B2 J& GNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 l/ w+ A; a8 E+ @Prosper or CPVLab.5 v$ c* l" |% d {: d( j s
! M& b& ?/ N% H |
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