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PPV GUIDE [PPV新手入门][28页]
, ]2 e, }' m0 @& T3 s+ f详细的请下载电子书！6 l, |2 ^ r& @$ F% z1 r
! l: b# W# B0 ^3 t8 i B0 T$ ]
Newbie Guide( w" s+ }1 y+ s, A2 M
PPVPlaybook.com% @& J$ F& Q# a5 F9 i% ^6 }
Tracy Shaffer
% J" i/ O) B9 t3 V0 f0 TDavid Ford; U" I8 Q' ^9 _6 `9 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( h" C8 f) A5 p7 n& t9 V( j W
Getting Your Mind Right to Start Affiliate Marketing
0 o K1 ?, M5 s) }0 {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% C! y8 ~; d7 _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ q) t& m W, u9 b: @% v2 qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 ~# x9 W" Q; ]# {/ z* V Dwith any success, these claims are laughable and far from the truth.
" q5 P$ x6 Z& y% Y0 ]+ xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! w0 ]$ w! i0 G! |! Q5 ^3 Cflow management. The main benefits are the low barrier to entry compared to other businesses, and
! K: P+ ^3 `3 d- b0 ethe ability for a marketer to be a one person shop and make an incredible amount of money with low& M) ?, U$ N% }4 Q& w. m5 w
overhead.
# f; z9 t* j8 J3 \; h: {The winners in this business are the ones with persistence when nothing works, who know there's# @2 H- [, ~: M& m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 z9 v/ b8 H7 i" s5 d4 j
The cold hard reality is this: virtually everything in the space is changeable, what worked today can: s) t1 d& C' V9 `5 a; U, t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. I2 g: K. ~9 S# r1 v% a6 r* B7 V
Most of these things happen suddenly and without warning, and they all contribute to the amazing! b* x6 V6 F+ ~5 j# A; h
learning experience available to anyone with a few hundred bucks and the ability to open an% Q; p3 W9 u- n4 w8 H$ N
advertising account.% r! |1 P! x( b5 ^: w
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; i8 r+ k- P' K' D
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" O. r" ?; d" s* [) N0 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 U. ]8 w& B2 dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 d6 d0 I' D3 ?2 r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" s2 P0 v% x( k0 `: a7 \2 f2 p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* \, R! h" z3 d3 a2 _
started building.
" q( I6 x( S- B. c9 B' _; ?Things you need to get started:
. H# U! J4 I- D$ x5 |' X8 C- }2 Q$ j( B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. M4 _( w6 ~; L$ z' p9 P# G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. T. J" q7 ^4 B$ O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* ?+ R5 N5 z" J- l9 |% Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; _( k: I; j7 ~4 R+ t' |- J* k$ `This guide describes from start to finish, how to get started in affiliate marketing by running traffic( R! `$ R- `& P- J. {! A
with PPV.1 }" l7 k+ Y/ P4 K! r% o& ?* h
Basic Getting Started Definitions
' W+ n$ d/ x& l2 H- rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 s" I ?$ ~! D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; W9 y6 w5 m" U4 Q" b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 l1 c7 u7 F( S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' N5 d0 z* `" vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ ~) k% n) s+ @; s/ Qreceives a commission on that product. An example would be the Amazon.com Associates program,
, F Z# \3 E* q5 F5 w2 iComission Junction or Clickbank.: \* i4 B% T& K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; U, I8 v$ H) h, q9 ran action like filling out a form, submitting their email address, signing up for a service or sometimes- V; ?$ p, n( m: c3 {
buying a product. An example would be Ads4Dough or Neverblue./ |0 d! `" W$ i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 y8 A3 C7 W6 `& W0 Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ _2 \6 O$ l- a1 `7 trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 Y U: Y$ I# x, ^$ }right from the start can really help you.
. J6 f* T! h g3 yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ G0 c. e* a( x3 T5 ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ Y0 y9 f0 x% f- _* ^6 hview, starting anywhere from .01 or .015.# C) f" |6 O S# Q; X2 }8 y
In order to use this type of internet traffic, the affiliate can sign up with a number of different R/ v" X! {2 T+ ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( \2 d- d$ E# \/ t/ x, k8 A" i8 R
MediaTraffic, and AdOn Network.
. d* [& U* ~0 i/ `5 O$ @+ gDon't popups get blocked by pop blocker software?5 h6 m& k7 X. P6 J- L9 ]2 U7 Y
No. Popups are served in a new browser window as if the visitor had opened the new window+ o& X& e4 J# `
themselves.* `" x' }# Q/ r: B
How many popups get served to the visitor?
8 K+ Y7 v: g( v7 `" t# {7 V( L- OThe number of popups served varies depending on the PPV network. Some pop more frequently8 }+ G% G5 l. w! K9 ]9 E( V
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 x, {6 S2 ?; G: P
serving this kind of advertising, so they have to toe the line between keeping their software: V8 @6 y$ K. ~8 u) f
downloaded and still making a profit.0 U6 @3 @- {$ D8 C$ [+ h0 Q1 S
Isn't this type of software bad? Why would anyone keep it on their computer?
0 K6 F% Y, B7 X4 K+ Y+ E! a+ zNo, this type of software doesn't harm the user's computer.
& v0 e" I! `, q7 XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 _. i4 }4 D% T& l" L8 l3 \* `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) v0 h; d5 a/ S9 S
that they can continue to have access to the incentive.' K0 v0 ^9 Z% B9 k5 B$ t* `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 J6 r9 u, w( ?" \
How to Get Accepted into a CPA Network
- f. l; {" `: N( @4 | H. z# BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 _& S3 d% D t1 jto start looking for networks is Offervault which lists offers and lets you compare payouts across# s+ f8 r% |- C1 l8 i- E, }
different networks.; J+ U, K6 v7 H: B* f
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- V; q& [- B, K7 a( n/ r
application and be as specific as possible about your promotion methods. Usually some time after
; E7 z& r. f" E. Wreceiving your application, the company will call to interview you. The phone interview is a critical
$ h. N) w" t* C. u3 v% xpart of the application process, and most networks will deny your application outright if they can't get
1 W- N. D- r, g; N2 jyou on the phone.
/ a* L; H0 @, s7 J. A n' B; MOften, the person who does your phone interview will actually become your affiliate manager after5 U1 [8 |6 W5 m1 h
you get accepted, so it's a good time to put your best food forward.8 y& i% u" x( ^7 r
You might not relish at the idea of someone grilling you about your internet marketing methods over3 Y4 B3 c3 H! x1 {3 l
the phone, but trust me, this part is critical. Have answers in mind for the questions:6 [0 S* E# Y+ ^! M% z; r
What methods do you use to market offers?1 q( b3 j9 s) k/ O. I7 j' S, x$ u* R
Do you already have a website you will be using?+ ?) M. I g) ^; X) j" f
How much is your advertising budget?( p. s9 \1 r- r
What other networks are you a member of?2 D! r# O% H! R0 g3 i, ]. v l' p
Who are your affiliate managers at these networks?
6 m5 y3 H( W0 F( F9 HDo you use social media (Facebook, twitter, etc.) to market offers?) _/ M% w" G- \6 K
How much traffic can you drive?& j; X( D) \9 `6 o- K7 @
Do you have a personal recommendation from anyone who is already a member?1 w2 T: {% d' e' u/ A- V
Once you provide satisfactory answers to these questions, the network will approve or deny your6 k/ ]0 A) O* a
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 O3 O$ }0 j) }0 B0 \4 n1 \persistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 r, Q: ^4 y+ Z9 l3 r* kfor the network can be helpful.
) Q+ P$ s0 M7 F1 I2 O3 S8 T8 yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 H% X2 G5 I1 R6 ^& P/ {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' P0 n5 t. W2 ^$ n( Powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 O1 t' W- {$ U
people can open a lot of doors as far as networks are concerned.
% a2 E+ @% p3 _. A! p! J. QAfter You Join a CPA Network
' `* L0 k' D: }' B; COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% I8 M7 ~$ G0 d! Hand make an attempt to get to know them a little bit.
* g& V6 @. P+ d$ |# \& M- s; J6 I- G6 vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( O- j1 T3 K+ U0 b0 N+ {" }weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ L O7 R' q0 S% r$ R; C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 g8 x5 S+ v' W+ |* blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 L- |- N) h Y. s8 ^' I* h
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 Z6 O# F, |9 ]( c0 S
email.
; g7 R; u2 l/ X& n$ n' dFor more helpful info about dealing with affiliate managers, check out:: Y+ Z1 G3 K* B7 a( L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/* H4 t M- ^. C2 v$ J: n
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 q5 {. d& N* a6 Q' l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' Q( _: E* Y0 q4 W$ q8 o' s3 d9 I
Set Up Web Hosting- d7 j: ], V; z3 m! w& a, B0 L* @
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 R, V4 Y7 n9 }- V. Q, ~about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 m) B6 |* k+ w8 V- Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with y! `9 ^, l( {" T# Z3 U
whoever else is on the same server as you.. c# g6 Q+ m8 A5 _4 |0 d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 E6 L. l4 v' o9 ~enough that the visitor can't close the window before your pop up is even shown. You have about 3
. P8 R3 ?$ T8 ^: V) eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ e i1 \& r" F1 n) s. P2 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ y1 \+ ]( J! i# Q* K" D( h: a# Fhouse full of roommates (hosting customers).4 C& X! S: l& H' G* F# l2 p, w0 b, A
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 O# y/ S' w( _2 g5 ^* p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 F/ d) D- i0 Ffit.
* Z( h2 s" R( T4 `* USay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# L. R- r( p2 E! z# ~1 Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 h3 c& q& H) [: x! T
their food. Everyone else's food in the house has less space to take advantage of.
- ~- N# b, i( ^# O! VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! q6 c1 \' }( N+ o1 U5 p$ B1 @. B
any type of hosting this is a bad thing, and especially while running PPV traffic.
% C$ N9 q8 v4 A5 W6 y3 [In the case of a virtual private server (VPS), everyone in the house has their own designated space4 G# ^8 A# M" q
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 R6 z! ?. j8 P0 G3 vpartitioned, so that each customer can only use a specific amount of resources at any given time.7 K1 r' Q, C/ K3 u$ g+ R+ N
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ I! |( |7 @+ ]7 @' }" K6 qbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ \. o: _3 u% x, ztraffic, faster.
% b j& _, ?( t; \1 \; c) {- NAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 o% c1 V/ G* A$ j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' Y1 C C+ I2 p. g* |
here:5 W' N) t3 G5 t* W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- S/ O5 a0 B ~4 k1 C- ^! k
VPS&highlight=hosting
5 C1 ]3 F/ @( B: g1 @9 F9 uDedicated-Hosting-vs Shared-Hosting. z' I: r$ o E. E: L5 o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 y. ^7 S6 s3 R. }# ZHosting...Your-thoughts* [% }! f- w, o |8 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 s1 ~4 U) Z& n' }/ z( j. B Z
Hosting Providers for PPV
& Y+ W. u+ a" A4 u& G2 oBeyond Hosting. s3 ^% Q# M$ Z! t$ S" q5 E
http://beyondhosting.net/
# ]0 E1 C3 q+ \, gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 L8 K6 \9 q6 E
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, {" u4 A7 H; Qdirect linking with PPV. Also, these guys provide great support.
% N6 J, k: k/ a* jProsper202 Optimized Hosting: ?$ N" g/ {, E4 s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 J% W# E2 B- u! k; {
CPVLab Optimized Hosting: A) S3 [- c( v
http://beyondhosting.net/CPVLab-Hosting/
5 [) M8 D# e/ B" h; \0 CDomain Names for PPV
% N% ?# G" Q, Y r9 L6 y, @$ HOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. |. h# h8 w t$ @/ Ewhere you're going to host your tracking software and your landing pages if you decide to make them.
" G4 f7 ~! G v6 oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! r; k8 }- u/ C. m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( q( M: j, ~, F. V5 ?" l! F$ _* G8 u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a X! v+ V( O, Q$ u& N& N3 ~
term or build a whole website.5 u" _2 m5 y- x3 d
After you buy hosting, a domain and get those all attached to each other, the next step is to install7 R3 b& V3 ~% W/ k
tracking software on your domain. This is really important, because it is necessary to track your
8 w5 b# x* Y F) v+ hconversions down to keyword level so that you can optimize your campaigns. Without proper) Q" a5 F$ v2 Y: _& y
tracking, it is impossible to know what is working and what isn't.
1 [& N: E) v" L& tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 d/ q- E/ h R, e+ X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! i% n6 c3 t0 O% X: Z9 `" n6 VProsper202
6 }6 g: P) k3 v* R9 Shttp://prosper.tracking202.com/apps/
+ d: s1 V) m( sCPV Lab* K M. U( V% _) V& L
http://cpvlab.com/
# ], e3 D L: \CPVLab Help Videos) P, |' {5 @ q4 P( G9 s/ |
http://ppvlab.com/oweiw/oiurw/vdm.htm
: ~/ J0 E8 e6 [, X+ t/ C4 oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' T% p' n" H; b# Zindustry standard.
3 k7 l# X+ X% Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. i4 D1 _0 b, z$ C# V5 V! [9 K# x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 l, F* j6 @/ g3 p' t) u( f
good support if you have problems with your installation.
# J$ d* O& _* @Tracking 202
3 J: N* ^0 A. UTracking 202 is the hosted version of Prosper202. You can create a free account and then build your- `( H) z3 P1 L9 C! R% X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) x' _' h$ [) t1 |: S
area.
, L; M9 x2 O7 m0 }) q. @6 PIf you choose this option, keep in mind that your tracking software, one of the most important parts of1 G, W! Y) ]- W8 `: m$ l) Z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& S8 o3 V% ~1 |; \- J! }interface, and their hosting.
* e; ]8 S; H* F5 e* t, z5 d8 m0 ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 H, j6 [3 w- ^5 B- e& ?
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 S; X) _# h+ @" @potentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 G( A4 a" C5 e9 x6 {0 ^" ~5 _were using.
- O% w* Y! P+ V+ q6 KChoose An Offer
0 s6 d$ q& Q& d9 X, m9 i% lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" V4 H1 I3 u9 wLesson on Offer Selection( P, f9 S# X' X$ {: [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! W, }9 h7 C- b1 I) I7 I. |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 X9 |! c- z9 D HTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! [+ b) p; p' H; ULeadImpact as the traffic source.
5 Q' b" H# d5 I) SNow the best way to learn how to put all of this together is to just get started. For some variation in# s+ A2 }# \4 m+ E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 @- s6 q. L' B" C5 i! F& L8 K6 T' ^campaign.7 U: Y4 ~% d, v* v7 ]) p- g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# u' F5 w( \: I5 h: `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! Q- R6 w) Y; R5 o5 ?! t6 T
that all traffic is accepted.1 ^0 _, [9 D7 ^
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
J- {1 O& V1 }! G9 }0 e8 ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' t- M' k/ R2 m2 ~- v! C
get creatives like banners or images specifically for the offer.
6 D# D# F- T, W3 R6 I* Q4 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 G- d7 b" ?; V. b3 _3 CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# F' O, ]/ p0 l
track my keywords. Without doing this, it isn't possible to see what's converting.! ]8 ?1 G( }) H8 \/ X3 U7 E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
F f5 v) l' @. l3 g3 y5 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 o8 i; F1 ?1 p9 C& G, M- i4 N
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 Z/ C- c2 z& m
bottom of the page:6 v) V' v0 A) I N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' K/ _ Z. ]! t s* ?& L) @5 tClick on the offer → pixels → Add a new pixel and this comes up:9 i& ]5 ^! C8 {, D# i& @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; `1 e! L, c0 K- f; R# t* efrom your software into the box that says 'Enter URL of image to load'.5 \: t7 F$ T+ c. U* ?/ N" U
Once you do this, it should look like this:
8 ^ j# g8 j: i# O2 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' s8 n0 ]' \' S6 N$ x
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; Y- r, q& b, ]7 I* J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. s0 I9 Q& D: p9 |+ ~! h, c
Prosper or CPVLab.) f' y8 C; e! X0 n' [3 N3 @
7 g/ [5 w0 e# Y# O, E' A
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