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PPV GUIDE [PPV新手入门][28页]3 c- a7 S$ M3 a2 W
详细的请下载电子书！2 N6 p, q. ~$ b8 ?3 v( ?
7 T1 }& O8 ?1 F6 A5 c. N. I
9 W* _+ f9 R D* ]& t% k
Newbie Guide
$ }% \# X1 d6 w0 ^2 x9 ^, ePPVPlaybook.com
0 J+ S7 ]6 p5 yTracy Shaffer
, `- ]: U2 U& M7 O1 _. pDavid Ford3 b% A& d+ H B3 U4 `" \& I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 g; l7 ]& |% j; y5 C! } r
Getting Your Mind Right to Start Affiliate Marketing
# s' M/ R+ K; T, W* [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ Y& F8 Y: f* o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: t; h0 J) x. Z* d3 D" @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 @6 L, X4 ]7 H* K6 D; ewith any success, these claims are laughable and far from the truth.3 c( q; S) E3 M: Q5 m) k
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ H5 W* F' G7 |# |
flow management. The main benefits are the low barrier to entry compared to other businesses, and& g6 q7 V7 Z8 l; Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low* n5 [1 G. k2 r$ a& B I$ w8 c
overhead.
) E: K. h* ?7 ]7 c( k- CThe winners in this business are the ones with persistence when nothing works, who know there's
$ R; M2 s- Q$ L2 _. Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 K4 ] S. l+ j1 i, Y# p! uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can$ S7 B; o$ O- a/ b; K- H* f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- y& y& |7 b/ ~5 }% O% O8 F ZMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ j0 B5 t; l. Y( {learning experience available to anyone with a few hundred bucks and the ability to open an& a# q: {# w" I6 y: O5 x
advertising account.# C7 p) r* ^" ]: ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# c, b- K! b3 c$ |- f& ~- F/ K* ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 m( P: c/ G5 A" h( n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ B) i5 t$ \/ [+ A" U- otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( e8 a, q1 y i. W2 E% @9 J7 K
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 s* Y1 q; y$ h* b7 h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 D: ^9 D1 V& T' P j1 z1 cstarted building.. W8 e/ H9 c* \7 Q1 d
Things you need to get started:
( P* S' z7 a& k8 a. k% b6 w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, \ Q% K; r3 u: X. ?1 A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( q( p! y G# O7 ]# i! p; X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ z" d. `& j$ u/ B% y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ l" s( I L. z8 LThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 y K( J& n5 o/ ?- {2 d$ Vwith PPV.6 l9 s1 V: Z& H( H
Basic Getting Started Definitions
* I. u# Q& l+ C l; b% MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 N$ }4 t. j% J" f, Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* P. z# I& w( \7 X F' o, j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% v8 ?3 J' _- U! ~' atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! I4 }- p7 ]0 pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: [" A/ q2 P- E' P1 m& d, o. \receives a commission on that product. An example would be the Amazon.com Associates program,% U; Y% X( e& n+ B% }- \6 V
Comission Junction or Clickbank.
1 @& h# Y5 S8 P) `) }* L& U" |5 nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& u0 I. m y- u+ }; X
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& s2 ~% o$ N% _- mbuying a product. An example would be Ads4Dough or Neverblue.- g& u+ a: E y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ ]4 q" x* ^! [- T
account, getting the affiliate approved for offers, bumping payouts and just about everything else Q* o; ^+ `. L1 y6 W) H
related to an affiliate's account at the network. Having a good relationship with your affiliate manager v+ ~5 c) ]: {
right from the start can really help you.7 g, N9 J: J& i: _, C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# a! k) d* d( ?0 p i: sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' ~2 A0 o, D9 Y4 {* y+ H- eview, starting anywhere from .01 or .015.1 f; J% _0 V; }
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ G# S5 S; {7 J G, f0 A' X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 ~: ^5 X4 G" }9 ~6 q- BMediaTraffic, and AdOn Network.+ X; a( M& `# j; z `+ o
Don't popups get blocked by pop blocker software?' r2 u; D# @* S# I4 X: m
No. Popups are served in a new browser window as if the visitor had opened the new window
- ?* X3 j- a( lthemselves.& ]) j' C' T, a) O
How many popups get served to the visitor?% O5 o6 w) ^$ G3 f J4 `& X
The number of popups served varies depending on the PPV network. Some pop more frequently
3 E5 }: t) B0 l7 C1 P$ D% C* a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 x# h4 k, q, p% K% iserving this kind of advertising, so they have to toe the line between keeping their software
( ?% z1 i- N1 _" M: j! W& gdownloaded and still making a profit." ^! n$ f _6 X" x
Isn't this type of software bad? Why would anyone keep it on their computer?5 K2 w' V6 x5 r0 j7 v
No, this type of software doesn't harm the user's computer.* V$ a+ d) Y* ]- K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' w4 F9 B4 c( P7 r: @toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( {% I# @& F5 y7 z2 e. v9 mthat they can continue to have access to the incentive.
+ r( w* F: l; _1 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 R4 q& T# K5 S6 FHow to Get Accepted into a CPA Network5 W( y9 Z) K, @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 w% q2 n0 n) A& a* x
to start looking for networks is Offervault which lists offers and lets you compare payouts across
P* K; {$ p' M% v7 \different networks.3 a7 ]. A/ M- y5 P- H- M: c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 W5 k8 C8 j0 j" U
application and be as specific as possible about your promotion methods. Usually some time after! k: o7 q' \" a, x& W) b+ R7 T
receiving your application, the company will call to interview you. The phone interview is a critical# Y# `1 e, M& N; W$ p! h5 ^) i
part of the application process, and most networks will deny your application outright if they can't get) m) w9 d4 }8 W; I! b5 X" S% H' T8 f0 e
you on the phone.+ Z, r0 g9 C/ s b* D# c
Often, the person who does your phone interview will actually become your affiliate manager after
b4 |+ \- [5 \8 w+ C, tyou get accepted, so it's a good time to put your best food forward.: G- c# m# B9 B
You might not relish at the idea of someone grilling you about your internet marketing methods over
% z5 B% R( q& f C1 M- _( @! C9 _the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 g; K/ O! e7 _+ JWhat methods do you use to market offers?
2 P' c% q2 i+ r* P/ ?) C2 r! j$ k1 d3 gDo you already have a website you will be using?
6 f; s5 {$ z3 G" m/ Y( ^How much is your advertising budget?
( u7 ^' `; a' B. b: Q0 c+ j0 uWhat other networks are you a member of?
' u; z- X# [1 z& r* F$ q7 O4 o/ HWho are your affiliate managers at these networks?8 o% p+ ~1 |8 V. [( W" L$ }6 V
Do you use social media (Facebook, twitter, etc.) to market offers?
7 i0 ~) ]2 y/ A1 R JHow much traffic can you drive?
1 e8 V; u3 G0 k6 S/ A4 oDo you have a personal recommendation from anyone who is already a member?
% B8 c4 N* L6 y4 N3 WOnce you provide satisfactory answers to these questions, the network will approve or deny your
C( A n* ~1 q' P! U! {application. If you get denied, just keep applying or call someone on the phone and try again. Be/ e/ I% U1 s4 x4 t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 {9 b% n0 R' |9 W
for the network can be helpful.5 g9 f& I' u2 d0 t7 K0 ]$ {! D6 @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 N S) w/ S) N1 }( Q+ o! ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& g$ z2 l2 g3 d( D
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
H$ }' g! d2 @% a: q* R+ Opeople can open a lot of doors as far as networks are concerned.
: d/ C) J& |# D. k2 VAfter You Join a CPA Network6 E# E, i0 a( y t6 F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, C" }/ w2 l M( b4 n
and make an attempt to get to know them a little bit., H/ j" V, G0 g" |& F$ f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' a. W9 I! e# _weight in gold. Start feeling them out from the start and try to get to know them. Once you get, s* U6 U0 t/ G: H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% p: [2 l& G/ ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& S/ }/ L& n0 }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 z4 M; }( X7 B& H" J
email.$ w C% P2 R; O: I. L4 b
For more helpful info about dealing with affiliate managers, check out:
3 ?3 a' E$ Y* h$ Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// M2 p0 {* m$ A/ e0 n8 T
http://www.mrgreen.am/affiliate- ... iate-managers-want/$ ?! e, G" p1 e8 v) o. Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# _. E7 h: S1 { _9 @Set Up Web Hosting& E/ I7 E' j0 @0 T7 x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ { l( k! l6 h* F5 Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: q* H: Q1 j9 z' Ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with i2 @ b* J' f* [ j: Z( j
whoever else is on the same server as you.
% o3 _# p0 G7 g+ uSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 H+ ]( o. n/ ]1 K0 \1 m
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- h; i2 A6 x- b7 Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ Y( R6 q" l) c# @9 f, U/ l8 ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 T6 `0 v/ M- \- n8 }house full of roommates (hosting customers).0 ~5 d; T9 x" [) ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ B- |2 I! R6 I+ i- j' t+ b
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: a l U: _1 G* V4 f" q ~1 Xfit.
{) f7 E. j% D7 QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ S% ]! f' y1 S6 h0 ~% Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& @6 L2 w/ P7 \% c3 l/ V" e; h- [. otheir food. Everyone else's food in the house has less space to take advantage of.- |# b3 c2 b2 ]4 X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For u }; V' M( y' C0 w6 m
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 R. o' B+ `( H: C0 y% [In the case of a virtual private server (VPS), everyone in the house has their own designated space
& `! T( ?1 G. Y# B. linside the fridge to put their food, and other roommates can't come into that space. The server is
: C# M4 z* p( Z/ }; a9 qpartitioned, so that each customer can only use a specific amount of resources at any given time.7 l+ l9 l6 W: _3 T" Y! |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& v3 @8 E) e" o* O5 nbelong to you and no one else can use up those resources. This makes it possible to serve much more3 r* B/ a* w& F. o2 U. }
traffic, faster.% \0 d0 {5 I; W+ j3 R- s
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 @7 L! ~ w+ H# O0 RAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ a/ j$ n" s+ ]* zhere:
2 J: r- K. p* G. M5 \4 thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 o- v; _% O' g' X! d+ Q( t6 FVPS&highlight=hosting
' a! e( u9 L$ \& B8 YDedicated-Hosting-vs Shared-Hosting Z, r2 d5 `0 }# `( r M% T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% b& N1 D2 L' ~: ~7 m; iHosting...Your-thoughts
% x4 N' d. p9 c( q* |* x. B$ c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 @0 J3 V) o u7 E. {Hosting Providers for PPV
8 \4 j9 W0 }6 ]Beyond Hosting
, N3 Q4 l N4 j: ahttp://beyondhosting.net/* [& }% S. ?2 ?! F( O; v
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 _$ p. Z$ |3 U( {, v! _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 s" \ A- F8 S- b2 n7 V4 g) j' U! c) e
direct linking with PPV. Also, these guys provide great support.
# z3 Q" w7 W0 ], q, O$ `Prosper202 Optimized Hosting
$ I. `/ _1 f" chttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: N6 l' S( R( u" s4 P% u% U9 f! RCPVLab Optimized Hosting, g# J0 ]1 V( \/ V0 I. w
http://beyondhosting.net/CPVLab-Hosting/, v3 E' b* ?( ?1 E
Domain Names for PPV
5 o$ C# |5 _. I$ u' C- q, Z- Y) LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) Y+ M) m" u8 ]where you're going to host your tracking software and your landing pages if you decide to make them.
~3 r- m1 Z9 i' w7 @Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ x9 D# x- x% u: l+ e7 @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( ]! h$ w, n$ `5 |( k R( r/ [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; @& C4 j. e/ \/ Aterm or build a whole website.% p6 X: K* S6 l4 }9 }: B9 W7 q
After you buy hosting, a domain and get those all attached to each other, the next step is to install- q- x" Y% b' f
tracking software on your domain. This is really important, because it is necessary to track your
5 `5 E* H/ J+ c# rconversions down to keyword level so that you can optimize your campaigns. Without proper5 U5 E) K) y# m2 `
tracking, it is impossible to know what is working and what isn't.9 C3 Z: J8 e3 w; K @8 d7 N; l2 M5 A% [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ [6 z5 I7 g% a5 y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( S {+ J4 E( W {Prosper202/ @# t9 N# W8 b
http://prosper.tracking202.com/apps/
8 K, \* v2 n3 H8 y! B% rCPV Lab
u& H/ K5 f4 g7 qhttp://cpvlab.com/
4 A# v: ?1 h# s4 |/ u+ b0 G( HCPVLab Help Videos6 ]. _# m7 D4 t' u0 V3 @9 U
http://ppvlab.com/oweiw/oiurw/vdm.htm3 }0 \+ [$ o. X7 n" {# {
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: U# @2 i. s' @/ s% B% p
industry standard.+ H! i0 ]. i" P, J) `& |2 o7 g" B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: n3 D7 z1 z# d2 s( ~/ P* H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ D* R& `) m$ }+ ]* z4 P: bgood support if you have problems with your installation.
+ V" \; f4 a' O- z( j7 ETracking 202
$ m& l5 H j4 u6 P0 {. ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% Y3 T& L& p2 u, s$ q# \; Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& x/ O! H$ z0 \; m" a! ]area.
! u* }& Y! b' }+ _* YIf you choose this option, keep in mind that your tracking software, one of the most important parts of& G2 K) L' U4 k3 j' G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: G) T9 S" [; g# y# u* W8 ]interface, and their hosting.5 b) P8 ^1 L' H' r4 Q( D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
- l' {0 ?, R0 [! b) ]3 o3 K. _and targets which you are bidding on. Leaving this up to chance in order to save money could+ e9 a# s2 [2 k% E6 t3 c
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" {3 o' w" w8 J* m n: K! Awere using.
! d2 r$ \8 i/ c1 A7 M+ A, k- EChoose An Offer
3 i- r- e. ]. F5 h* h& `Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' S8 Z9 M7 R- U& \" X% JLesson on Offer Selection
. D7 k3 Y% ] U9 ~8 H) k* ]http://www.ppvplaybook.com/forum ... on-Selecting-Offers3 W9 U; N) \- d3 C4 L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 G; N* _. }' H" s5 J% ~1 f o$ i1 LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& C6 b1 k4 R( h2 f$ B+ C$ t
LeadImpact as the traffic source.
4 S! @6 U( {% d* x7 N. }Now the best way to learn how to put all of this together is to just get started. For some variation in6 t3 a( F. ~! x! Y( S3 f5 ?, ]. n+ t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 T! I4 d1 P/ C, P( z
campaign.$ [- q% k& ^9 O _( d, A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* W8 `8 e# c$ }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. r3 X" l# V4 |that all traffic is accepted.7 N2 W' Y. c$ t! t; f+ {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: N8 E! Y2 c$ z k, aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 H- E1 b! h9 A& ^% Y" F
get creatives like banners or images specifically for the offer.
* a- }9 A6 I l4 R( U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 U. m1 ^+ E9 |2 @
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 ?+ X1 q8 F+ U1 ^. I4 i% ntrack my keywords. Without doing this, it isn't possible to see what's converting.
' q% i) l6 F$ `2 nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 W2 ~: P4 \/ h' Y& k; _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% V# L: M1 W# ~1 f! l+ ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 K4 y/ x8 A! x& w& i$ ^6 wbottom of the page:
2 D/ ^% g& m7 f x3 }5 HNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* `) x3 R2 W& E5 \& { V; RClick on the offer → pixels → Add a new pixel and this comes up:
2 l, W J- h D" m! CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) G1 l, ^$ g5 D% g1 h4 hfrom your software into the box that says 'Enter URL of image to load'.( f1 m/ E* V8 Q# a
Once you do this, it should look like this:6 p9 M$ G6 m! T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, w! c& z2 L0 l8 I! F) uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- x& _" K1 P6 B) z1 Q! D: s/ f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 N3 ?+ [. S" H5 n! H& `# JProsper or CPVLab.* I5 y. }3 ]# s6 v* `8 b0 n
! W$ J) B& D9 G0 n9 J' g |
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