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PPV GUIDE [PPV新手入门][28页]% @; R- _" S% h! g- H0 B! g
详细的请下载电子书！4 \: {& x; C4 |8 ~
* }9 S, T! u8 u+ X4 \7 o2 K' |* c
! y, y$ V1 k- o# TNewbie Guide
+ c! Y5 ?7 e1 U' \+ GPPVPlaybook.com
3 ~- n) M. Z' e6 C0 tTracy Shaffer" i& j4 r9 ]! E/ a2 |
David Ford
/ ?0 ]* l$ W+ W$ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- K5 O( r' N9 O; LGetting Your Mind Right to Start Affiliate Marketing
) i- x) ]4 @* D+ m+ n! j _The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# \; j% D. S; K. a6 V4 `0 Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" F% W: |; }, M& i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- l# |% E- w7 j1 b% X% x* A1 Q
with any success, these claims are laughable and far from the truth.
* z6 { Z5 T; M" XAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 X7 E2 A% _! Z5 X4 _& }1 zflow management. The main benefits are the low barrier to entry compared to other businesses, and
) X! r* }' |# G9 w! bthe ability for a marketer to be a one person shop and make an incredible amount of money with low* U5 W/ [6 v5 M1 v, Q
overhead.
& R9 V: ^" G! A% F# f; O9 NThe winners in this business are the ones with persistence when nothing works, who know there's
+ K9 j" n8 n. t% ]plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 j: \5 ]# E. P2 p7 c& k. s; n2 d
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 F/ _! y% z3 G) g+ @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 {# \" W. O. L! {
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ n% ?5 a4 z% f. X4 R% F1 ~. Q# Xlearning experience available to anyone with a few hundred bucks and the ability to open an- U9 x1 M- H( l9 i: Z" E4 n9 _
advertising account.+ e& ~/ `2 c5 Z. Q* P: i! k+ e. B. G
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% X9 l% f+ d6 }+ }% p8 Ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 \& y1 G: E; F, E2 Hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 v7 q/ m- O. ]2 q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 ]) R3 |7 n) E$ w6 C
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: c% E7 m( g! r9 ~) V% b0 r# B. lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! l2 q. N* }! H2 N& K- @$ ustarted building.- p$ x+ u4 U' |, l* F# c% {+ H) t
Things you need to get started:
& f4 y7 @: Q" u2 i) i1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), s4 n6 ~. ]$ q* b& j/ C3 _
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 I9 _8 d" _+ R4 V5 Z: J. E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- U6 C$ r4 w% _* I
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 t) W6 y% H# a5 y% zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
" t6 i2 v4 G1 @( W* }% gwith PPV.
7 d) x7 T8 B7 D3 L1 lBasic Getting Started Definitions
4 |% M. V4 j+ UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 _9 i" A* u6 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 h! h! _( _5 S. A0 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. R: F* {" D( w& F
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) I% K3 B- N, yCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 _ X5 v' X* ereceives a commission on that product. An example would be the Amazon.com Associates program,
8 V# d, C( N {0 Q7 C& \Comission Junction or Clickbank.5 F( N- X2 Q1 s' l8 [3 |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 v; z# a3 X9 V; N+ a2 I
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 P4 l/ C9 Q+ u. Q1 q
buying a product. An example would be Ads4Dough or Neverblue.
/ v$ J2 y' a1 U8 wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! _1 T' X3 d8 r8 J% z9 o4 v9 }9 `
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 y! P7 l+ ]4 x3 C' qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) h- p) h3 g J$ Z+ H$ ^6 q3 G: W
right from the start can really help you.
% e0 h' U- a. j, D# fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 B# i& G; l8 w& qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: ~4 s/ c |% v( X( O# H( Dview, starting anywhere from .01 or .015.
/ o$ b+ X7 P @4 jIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 [( p% U4 `2 i9 J$ G& z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; N! c2 @& }8 Q' oMediaTraffic, and AdOn Network." f5 z" M1 g3 Y. B1 Z2 l: a K
Don't popups get blocked by pop blocker software?4 S1 M: @5 m5 K. h* ?
No. Popups are served in a new browser window as if the visitor had opened the new window/ U) G2 i. l& o/ U B! M. A
themselves.2 R; u$ h) j7 k1 l
How many popups get served to the visitor?
; [7 F! ?5 M; I# [$ ?The number of popups served varies depending on the PPV network. Some pop more frequently
: V3 }" ?% O. n5 @# I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 b) W h$ v7 ^& v: P# @3 y" b3 A7 ~serving this kind of advertising, so they have to toe the line between keeping their software* B7 J2 H& B2 O5 X5 v F, g0 P
downloaded and still making a profit.
) {9 g* `2 h' f) y8 mIsn't this type of software bad? Why would anyone keep it on their computer?* T. P' q1 u, e8 E3 B0 v
No, this type of software doesn't harm the user's computer.
7 r; c8 Z* c( T& k, h, w6 ?. ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- w3 N+ G% A8 t/ x% {3 G$ V$ M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 H( y' K" D* S; T
that they can continue to have access to the incentive.
- ~- ^/ ^1 ?9 j4 n& g+ e* f" ?. }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 k+ v* M$ q9 V7 ]% n; ~
How to Get Accepted into a CPA Network4 D8 d- I- v+ {* }6 e( e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; ]8 ?/ e5 ?7 ]( M$ }" G& h% n
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; E H, H, b* A+ j% zdifferent networks.; o1 k5 N9 T0 @% `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 j/ j: }9 T2 I$ K8 K# Q; ~8 A
application and be as specific as possible about your promotion methods. Usually some time after! w9 K! N2 d/ E3 }7 O
receiving your application, the company will call to interview you. The phone interview is a critical
4 e5 s8 Y- A c3 s- u v& e( opart of the application process, and most networks will deny your application outright if they can't get
0 e J6 _. i5 k/ |3 Hyou on the phone. B- ]8 C, }0 w! @- A
Often, the person who does your phone interview will actually become your affiliate manager after+ b9 p& ^/ J; E) s% F) C' S6 O
you get accepted, so it's a good time to put your best food forward.
' C0 t1 {8 R w0 _) Q( WYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 B, ^" @$ ~1 l4 Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
( E8 ~* K: a: K' F1 }; cWhat methods do you use to market offers?0 }/ F: t( m( n! b* K
Do you already have a website you will be using?
+ u8 l) V3 Z5 V. H/ z" VHow much is your advertising budget?4 R# }2 q9 D7 y: f7 X
What other networks are you a member of? F& [( d7 Y- W+ X5 {
Who are your affiliate managers at these networks?
% m. @9 o8 s* Q! wDo you use social media (Facebook, twitter, etc.) to market offers?8 f2 e) b" O; f- \5 C, G- ?1 U0 ~
How much traffic can you drive?+ A% o, t' G! y7 P
Do you have a personal recommendation from anyone who is already a member?. l1 C8 a5 P3 B$ f* A* g
Once you provide satisfactory answers to these questions, the network will approve or deny your
7 B4 q& @* w# a' Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
$ E7 |9 c8 K" P6 C4 S( M7 G9 tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 V b& o& e3 z9 ?( g( r
for the network can be helpful.
$ }' o/ U: J; L# q" ]$ N DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ Q% H$ {0 Q7 g, x+ j- w
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: d5 ?9 K, q Z! R- N7 H& c2 L# x1 y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; x7 c F7 N g
people can open a lot of doors as far as networks are concerned.
/ u0 C& b3 L S# dAfter You Join a CPA Network
- e4 {2 f0 F; m) A# \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" [6 c3 f3 d) A f7 v1 u. t
and make an attempt to get to know them a little bit.
; w5 f! D. s- n8 j, W C; MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 Z+ E) F/ t* f$ x7 {$ Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! v% E; \0 W0 O" ~# V) v1 ^1 M0 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 J" U. V* h7 ~0 ]; [1 h
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& k, \& n1 q F2 r j3 Z ~# \bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 m# O+ b2 G: ]2 s$ n0 Gemail.
5 v9 v9 ?2 Q4 j) _+ FFor more helpful info about dealing with affiliate managers, check out:% T1 C8 f# ]6 {; F0 f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 W |* D9 U5 a- g
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 O% s) D' I9 {% u4 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* F! z( S# J8 G; m$ aSet Up Web Hosting6 T$ R. H, M/ {% ] V" E" ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" M) y2 R {6 B0 h& H# y& aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 L8 t7 x( {+ U; p1 ^7 @9 i9 d" b! {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) e( G; C0 b. d% J0 R n# L' g S
whoever else is on the same server as you.0 g# U i, `7 F6 E" L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* F% _2 y' @+ j' @5 n$ h
enough that the visitor can't close the window before your pop up is even shown. You have about 3( n I) \ U: _( _) _$ Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& ^$ h8 [0 G2 R+ T* V: W; W D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 Y: V+ O! i8 G% F: i: zhouse full of roommates (hosting customers).% l, N( I! [2 M/ [. \( M! u2 k# k
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, V; |8 d; @8 s. Z: I7 R+ U" L1 Q! Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& M9 s# J7 S) U5 c+ ~1 bfit.# y! ^. I: O# C4 l4 m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% H. o' P$ u: E$ jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate0 e0 p+ [1 X/ j6 K' M/ n
their food. Everyone else's food in the house has less space to take advantage of.
( ?: W$ i+ @3 v$ W0 D$ xIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 w( { u6 O) ~! }any type of hosting this is a bad thing, and especially while running PPV traffic.4 v; t+ B6 o3 r. M* m7 u1 N9 p
In the case of a virtual private server (VPS), everyone in the house has their own designated space5 _' c2 P, T; u; o4 ~( U: p, x
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 x# q) ]+ j- L$ f& Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
% h4 ~1 X6 L" B# a- GA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' O' q) Y& Y' X! pbelong to you and no one else can use up those resources. This makes it possible to serve much more
$ ~3 `9 U, E- Utraffic, faster.
$ ?- X. Z! [4 A9 ~ A2 C4 m" {At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 [& |' u3 k: n W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* @, B( Y, Q" p
here:% W, K& x2 t: l c0 ]6 Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- F9 p" A* G; E3 e& zVPS&highlight=hosting, k% O6 M4 z8 c5 }) W
Dedicated-Hosting-vs Shared-Hosting
8 V# E. e# y8 Shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' |5 F) O d! e( i: d! qHosting...Your-thoughts' y: {7 N6 A! \ Q* u0 n0 l$ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 G% b. C* ^& X0 I2 z! `& ZHosting Providers for PPV4 u/ d) P5 n7 m) p/ w; O& p6 P9 ?# E
Beyond Hosting
3 v, O1 `+ v8 O. i- `1 thttp://beyondhosting.net/9 d+ F; ]/ j/ c0 }' a F/ T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 q! k9 ^8 c2 R& u! ^$ D) mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ g( L* X, l- j) D' a. `
direct linking with PPV. Also, these guys provide great support.
$ F* B+ F, B! N. j8 }& x0 xProsper202 Optimized Hosting
% w! H' j0 U; \2 F5 n7 x& hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) k5 O/ W5 a( ~% g, zCPVLab Optimized Hosting2 Y; d* F$ H* p* F
http://beyondhosting.net/CPVLab-Hosting/6 j6 n+ r; k1 X
Domain Names for PPV$ g# L+ R2 X# g& L- g( f' F! p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 r0 o' K+ |8 s
where you're going to host your tracking software and your landing pages if you decide to make them.! Z" v# C* ]7 `5 A; D8 L% u2 t- u- f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, {4 {9 r, w/ K8 T8 j9 X$ ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 N0 t3 x U& q; ^- q( E.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ J! I6 U7 z, y' T3 G
term or build a whole website.
6 B; _4 a! @3 ` _$ n( d6 x5 SAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 I$ N) b& L5 qtracking software on your domain. This is really important, because it is necessary to track your* P0 D! g; `' y* M9 J& o
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 e9 p( a" N W2 ntracking, it is impossible to know what is working and what isn't.
- `; b. [8 Z3 w3 |To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" p) h. W7 R4 Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 O* K: ]- s+ W. s( J" |! y
Prosper202% N: ]/ m7 G* h# _' X# n7 g
http://prosper.tracking202.com/apps/
( k4 i6 U$ }( m$ s; kCPV Lab3 y4 X$ A( X7 B; D; u7 J+ n
http://cpvlab.com/( {: i6 b' { M, Q$ H5 _
CPVLab Help Videos% ~1 ~0 W/ o: x. z0 T
http://ppvlab.com/oweiw/oiurw/vdm.htm
% D/ b: S x" {% {, P" \+ W6 EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 W( _6 i- [: z$ f6 Q
industry standard.
2 q" ?; e5 T3 [) K4 e! Z+ k# Q% C1 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 G# o: d( ~8 T; R! `( }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% I6 b7 c: j- b) v8 L4 ogood support if you have problems with your installation.' J8 ] O' _3 M& U
Tracking 202
/ h" x/ {* A6 s! q" h: B( x bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 _1 D+ Z( W) s1 @! ~) E4 ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" j- h1 {+ p& y( f) V
area.
0 ^: x* G o$ eIf you choose this option, keep in mind that your tracking software, one of the most important parts of! ?% K% ^5 _6 l. u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ X, O4 L6 f1 a( W9 @" P
interface, and their hosting., W% c8 d' E7 t& d9 a& e, E' P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; D! c6 P$ H& t7 Y& D
and targets which you are bidding on. Leaving this up to chance in order to save money could+ f x* r) M# y" Z& x; G2 z0 f& G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 Z' V) Y$ K0 l" ?1 B* k- @4 Twere using.
5 S( M3 M# g. Y) X7 u" l5 iChoose An Offer( ]3 C0 Y+ a4 y8 Q7 b- w5 v. p0 P. ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 T! Z$ k) ~& W0 _2 F6 Z c
Lesson on Offer Selection+ Z) O) w) A5 @. j0 \4 o, ~% Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# x: }) r$ e3 H" qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, G( S( k& l7 F% t9 {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- C& h4 J- n( D8 d1 I1 jLeadImpact as the traffic source.
# @" f% W' b) {$ k# A# L9 a7 P! y- vNow the best way to learn how to put all of this together is to just get started. For some variation in( N0 Z o l& B9 g# K O( H# l
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) O2 e& \) R: q2 [4 _ A+ Wcampaign.8 b* u5 V, j! l' h& g: y. F p# ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 V# ^6 a* q7 A' G% |% _; hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, a- [7 G4 B2 C3 q0 d0 R" r: V" X! ythat all traffic is accepted.' V( G9 w! l6 M$ |6 Q8 a
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 t- Z& T+ S. w( q7 P
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! h4 C: M5 K) Q, z1 bget creatives like banners or images specifically for the offer.1 D. F2 N9 T, w$ v6 D! i2 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% s3 `( z! ~# L/ C* m2 i: b$ j
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 {/ V- k( z- l
track my keywords. Without doing this, it isn't possible to see what's converting.7 j, Z, }: }$ q0 T0 f. L
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 t/ Z$ D8 S7 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 A. E- L' R* M$ c9 X! g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# j/ A& L: ?- @2 _: A( ^' z- A
bottom of the page:
( e3 X' T# ]4 a5 W' g: t* b& WNext, I have to cut and paste this pixel into my offer at Ads4Dough.& x- l9 X1 s C! O( W
Click on the offer → pixels → Add a new pixel and this comes up:& G9 A; r: x a3 S; M. |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
f: i9 \' Y' Nfrom your software into the box that says 'Enter URL of image to load'.
9 }# [: _$ {7 x2 l( JOnce you do this, it should look like this:
: z- P0 k# d' @3 ^4 R: C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 B- v) G4 S" L9 e j6 Q( [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' ]" W5 _% o+ [# y, TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 ?1 ]/ p$ b! r: c& Y1 R
Prosper or CPVLab.
& z4 D4 y$ s; O' C- |/ s4 I. V6 v
* K6 e& l+ h3 d4 q' c2 N |
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