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PPV GUIDE [PPV新手入门][28页]& ]7 K& z! b* Q* q0 p
详细的请下载电子书！+ A4 v& w4 q4 B
+ E2 G1 J- d0 ~+ M0 d, V* K# q! m4 N
Newbie Guide
: w6 y5 \" t, l1 Q; LPPVPlaybook.com. | n; p, _+ }3 S; Z8 S
Tracy Shaffer$ ]" n# I; W- M6 u
David Ford
$ ^- l: o A. V5 [$ D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 r' l3 I! r5 d. r3 ]Getting Your Mind Right to Start Affiliate Marketing
0 R3 Q% t! g" i' HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. V# Y" F8 D9 }" }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 P9 ]5 [0 b5 A: }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 [$ J" r, ]3 d0 J4 jwith any success, these claims are laughable and far from the truth., F+ _% N' g9 E z6 S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ h9 k- K% r0 X8 o8 r" w, s7 H h9 w9 S
flow management. The main benefits are the low barrier to entry compared to other businesses, and( U- }/ E, u' |; i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' |7 v, i; T$ @. u" @overhead.
$ R1 k' U" Z/ l5 C+ t( LThe winners in this business are the ones with persistence when nothing works, who know there's D6 p, d: |1 V# |( `5 K z, ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. d9 I' m- L* I% D. j- c3 ]1 S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ _4 R- @+ ^; T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) N( G! P' R- P* ~$ n* S# |
Most of these things happen suddenly and without warning, and they all contribute to the amazing @8 O- U" @% x" i2 C
learning experience available to anyone with a few hundred bucks and the ability to open an+ {1 @2 A0 e& g, U8 p
advertising account.6 o0 o$ [ Z- v5 N1 r) S+ c1 U
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! R% T D- ^$ ]0 }2 ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& y* s9 z: R5 I0 A! _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ Y! W( R; o: y* r7 _5 Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 R* L! ]: r kWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ n' S. N1 T7 q. `started building PPV campaigns right away from start to finish. With that said, time to jump in and get B! e) R" p" Z
started building.* D$ \. t9 e8 N
Things you need to get started:" N3 Z7 s% n$ [. P9 O
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% P/ F$ c/ z: g: }$ y& X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ k' Z* J+ E9 l" m3 \! e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! j! c3 N$ S4 j8 [' y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) ^4 R& m8 W5 K% z0 O6 }8 Y D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) O' S- E' m* Hwith PPV. v3 w$ r, R! I' F5 ^- F
Basic Getting Started Definitions
! n- }" p/ T P& x% {& b3 CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 N0 V, j0 V0 m* p0 N) s; ^* yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ `4 q1 x5 K, S9 |5 `, A; R2 o1 r" }/ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' ^! v3 w& |1 }7 M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" L5 W, U3 |! H' x% O6 A) B* OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 W, _8 U5 R- f, J+ v
receives a commission on that product. An example would be the Amazon.com Associates program,
# X' {) F9 A fComission Junction or Clickbank.; y7 J( w, E1 {8 Z9 w) g
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# {6 u8 M! N% x( N3 W$ s3 Ban action like filling out a form, submitting their email address, signing up for a service or sometimes
0 ~+ C" \9 U- zbuying a product. An example would be Ads4Dough or Neverblue.
6 d1 `1 p( k% V4 S) g/ R2 yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# b% d3 B* x, a( E1 q$ Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else8 |& m n% ^: |9 l7 c6 v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 [/ ^+ e/ y8 T' Qright from the start can really help you., |4 E3 p) s3 `! _" X6 g) ^
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 L Q2 y. Z8 y: l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 q5 L* j0 P# B& b# Q* @% G- ]( n) W
view, starting anywhere from .01 or .015.+ E0 d0 g1 `$ r
In order to use this type of internet traffic, the affiliate can sign up with a number of different4 |; p! q& c0 T# |) Y, F; u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," Q! }" Q( j- r3 _
MediaTraffic, and AdOn Network.$ e* x5 a! {- q& h6 l
Don't popups get blocked by pop blocker software?
% A% j. e' E1 Y% A9 MNo. Popups are served in a new browser window as if the visitor had opened the new window5 @* z+ p4 o5 q _3 R$ ^1 [$ k9 W3 a
themselves.+ A# m( O. T& P6 W' q
How many popups get served to the visitor?
# r: B- f8 I1 M1 C: EThe number of popups served varies depending on the PPV network. Some pop more frequently v6 C/ Y& [, {: X$ Z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' m$ ~, T8 L; r' ?8 `# aserving this kind of advertising, so they have to toe the line between keeping their software
& b$ | @: m0 G. `& k4 kdownloaded and still making a profit.
+ B/ V, m7 R1 c& J* I+ [0 I$ L5 A* K: OIsn't this type of software bad? Why would anyone keep it on their computer?# d7 i& V1 L( B+ d- t
No, this type of software doesn't harm the user's computer.
3 h9 I; N6 B" N0 x# l- WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& x+ D1 K6 u- s1 f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so D/ n; a* f; f; n8 J5 h
that they can continue to have access to the incentive." O2 A+ } G' d; l6 Q$ E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* d! @8 k( g1 Z% a( t) l
How to Get Accepted into a CPA Network
O- w- C% c7 X; ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 r7 t0 |, @0 Y, @to start looking for networks is Offervault which lists offers and lets you compare payouts across' Y, u6 z# P0 z; ]" e
different networks.
9 p* A! u9 Q" iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) P/ g7 B% t2 d
application and be as specific as possible about your promotion methods. Usually some time after* q& g/ v; [6 v2 V1 L( t6 V- b4 a
receiving your application, the company will call to interview you. The phone interview is a critical, |$ s& o/ I: q! k
part of the application process, and most networks will deny your application outright if they can't get+ u# S* V% ^5 a- E
you on the phone.
1 t; X2 Q: ^% A- @! _Often, the person who does your phone interview will actually become your affiliate manager after
1 Y c ~" d" q& w Zyou get accepted, so it's a good time to put your best food forward.
2 e- B- _7 G3 P8 HYou might not relish at the idea of someone grilling you about your internet marketing methods over4 q' o# S3 w6 K& b
the phone, but trust me, this part is critical. Have answers in mind for the questions:
X& ?) \1 e* t0 x; eWhat methods do you use to market offers?
9 ?& w4 ?* l2 `, r3 |8 }9 uDo you already have a website you will be using?" u" ~2 r- r3 n
How much is your advertising budget?
0 R' `2 t g O0 U! IWhat other networks are you a member of?
9 t6 @" q2 f0 X2 o3 y5 c: G+ cWho are your affiliate managers at these networks?
7 F/ |! q% p. _: E9 h+ nDo you use social media (Facebook, twitter, etc.) to market offers?
9 a6 x# A# g0 u. UHow much traffic can you drive?) w2 W0 D/ B' V+ b9 x3 z
Do you have a personal recommendation from anyone who is already a member?
7 ^( `: o8 _$ I. A) s) @Once you provide satisfactory answers to these questions, the network will approve or deny your8 P. D/ u- n# U& I9 a/ `
application. If you get denied, just keep applying or call someone on the phone and try again. Be, k9 n3 `% `& r/ `8 I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) i. A! T' v3 J' X
for the network can be helpful.
# a( P2 d7 R8 \/ MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; _$ Z& Q# @0 b: F- K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! X1 q; Q |" {8 a6 _7 j, D" Mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 A. ]& ?+ [, g- S! b. F
people can open a lot of doors as far as networks are concerned.
' a. ]* K9 Y. H0 {After You Join a CPA Network6 ]4 Y! b \$ d2 `4 m
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 _2 e& J# B9 d: i
and make an attempt to get to know them a little bit.
$ y& K6 q4 T& c8 F+ cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 x/ R6 v1 c0 J+ iweight in gold. Start feeling them out from the start and try to get to know them. Once you get& q! y3 T) l6 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( U a. j! X# d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' E+ E5 w& F J, i' p. J! M8 t) ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' R6 X, O' m9 l% x' @- N |7 Aemail.4 y, @9 v8 R) y- {
For more helpful info about dealing with affiliate managers, check out: A, c# D" Q- Y+ X) m: J0 [$ E4 q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 x6 |' S* Q- K& T7 e' ~http://www.mrgreen.am/affiliate- ... iate-managers-want/
" U( j5 r% c" q6 z3 v6 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! x7 q4 N9 @, r) oSet Up Web Hosting
6 X# T2 H# L* F/ ?% a; I; hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 p% H, R7 g" d7 ]
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! H; b& w& Y% H" o! G0 _% b( q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) @* n1 \7 Q* `2 a5 ]/ N+ zwhoever else is on the same server as you., E! v7 u( p+ E2 S8 f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 x7 [2 C7 R. }. S1 `( y B
enough that the visitor can't close the window before your pop up is even shown. You have about 3
g l7 u7 Z8 c/ O9 K3 sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 Q7 t6 ^$ o* v8 b. T6 g9 NTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! G. \! R8 ]- @house full of roommates (hosting customers).
4 O- ]( u) o# |3 V; s+ fIn shared hosting, this is like having roommates where everyone has no specific designated area inside% A! b) m' G4 q) e
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, K' D7 A+ G5 G$ Z+ W! Y& e3 j3 U# e3 X$ Y
fit.
) ~/ ^. c- ?5 J: T# b4 jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 r5 g+ s5 h* R1 vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate! x5 {8 U4 [, F4 y" \, u7 |: Z
their food. Everyone else's food in the house has less space to take advantage of.
3 N$ C2 ?- g! JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
& }% d4 f( a5 O% G- R. _9 Eany type of hosting this is a bad thing, and especially while running PPV traffic.
7 |: y: P! ^% B9 ]6 R9 P5 JIn the case of a virtual private server (VPS), everyone in the house has their own designated space, Y% U, m" f& u2 H3 J. r0 M
inside the fridge to put their food, and other roommates can't come into that space. The server is6 X2 @/ p' m9 W5 O
partitioned, so that each customer can only use a specific amount of resources at any given time.
" o+ ? n9 m; q4 a* ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 U2 P$ U, l" i' \) z8 z9 A: Wbelong to you and no one else can use up those resources. This makes it possible to serve much more" Y3 ?4 z, ^4 Q6 x" \) R" e; j
traffic, faster.
3 w. W9 W3 ~3 n' |- i! P* m' AAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 `7 g1 O s- u6 g+ R! L
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 y o, F( y! F2 Q6 H; L+ v
here:$ h0 \* X) j% `8 y) k" [
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
U7 S' U4 C8 q' B2 u0 \* sVPS&highlight=hosting
0 v9 V9 }. a: z, U+ O9 z9 ]7 C- UDedicated-Hosting-vs Shared-Hosting3 W+ ]( `" B# e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" T; G* l, |4 D8 H! j1 t
Hosting...Your-thoughts
9 ?/ h( ?8 }4 i) c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 q/ V0 \2 A1 }* G( h, b9 a/ `
Hosting Providers for PPV
% ?( v- n& O* Z; m9 R7 yBeyond Hosting
9 M! {3 p1 K* n2 H/ ]8 q- D3 z; |http://beyondhosting.net/
, N& V. V( O7 c s9 a5 jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ }) j0 _+ n) B8 f. P) ]
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 f3 x* b; n; b* w
direct linking with PPV. Also, these guys provide great support.
R4 P" Q1 s: C" YProsper202 Optimized Hosting
7 P) q4 n7 Y2 C- `2 zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 f, _( n" ]+ G, e. l9 E! _
CPVLab Optimized Hosting
4 @4 N% g# d4 v" v% f2 c1 phttp://beyondhosting.net/CPVLab-Hosting/
/ g7 m( R, n3 z% ]Domain Names for PPV
) t2 Y, [0 ~$ x: N. }3 JOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 D. y- H/ I, M
where you're going to host your tracking software and your landing pages if you decide to make them.
5 E/ q) a* P: ~8 i6 gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% ]4 G+ b7 x- o. fbland one is fine to start with, to host both your landing pages and tracking software. The .com,3 V0 c1 n2 d5 `
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 ]: r+ ?- c2 `1 U/ N' ^4 D: eterm or build a whole website.2 h( y' a8 v$ I/ n1 F8 L5 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install% P2 D" B* y+ Q/ O1 n0 O2 s
tracking software on your domain. This is really important, because it is necessary to track your; D) m5 p+ |; d8 q5 ?- e' O) X
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ G8 k( s/ A; a/ a. D7 L" u* a4 ^tracking, it is impossible to know what is working and what isn't.
' k4 N2 e& ?( p5 v* J5 |9 {2 QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- R. }& N6 a8 l& l) c- N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. f+ _: d9 J8 ~( J
Prosper202" x: K1 |" W% w J" d, `
http://prosper.tracking202.com/apps/; L1 S( k7 w4 `7 m p
CPV Lab
- h+ A) G1 X# [& f' ]9 X, a% Nhttp://cpvlab.com/
X8 e9 e l0 ~& `$ VCPVLab Help Videos
- [) M; L+ c" ^5 Chttp://ppvlab.com/oweiw/oiurw/vdm.htm
1 u) m& ~7 O' X8 _& F) R: [" U; RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. C( |6 a0 h% K- F$ {2 H, P
industry standard.
3 u3 F3 q# R' l6 n; F5 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 M( Z7 `7 I+ _. ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 }, B/ w0 R! D. F; j* ]- _' lgood support if you have problems with your installation.
' @# C7 p4 }$ |3 tTracking 202
- ` j( I8 I( oTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# c0 B7 P1 I# P! S/ M" Z, bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 A' A0 j4 o/ x& F8 Q9 e: _
area.
I# {& }! T E4 x+ O6 N) MIf you choose this option, keep in mind that your tracking software, one of the most important parts of1 b" Q }' \4 [7 i0 N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; @8 a* r* J/ }1 `9 R" Z, Jinterface, and their hosting.1 X/ u( _) c4 B( P- ^+ C2 {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
: ]8 _* }) T8 _and targets which you are bidding on. Leaving this up to chance in order to save money could
5 s7 n- ?: a/ c3 c- _3 bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 v! w* \6 d* k% D
were using.
# g }* K4 M6 e5 m/ QChoose An Offer% S: h5 D5 K+ k' @
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- Q( B' _% ^6 V- o5 F, ^0 R
Lesson on Offer Selection
1 p5 v( t a9 W1 M9 O" S# ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers' G3 y; P# n& O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# e, e2 d: ]9 U0 \+ [
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' ]3 D- r* l0 E7 lLeadImpact as the traffic source./ A% _! V5 k* P! F0 X) K
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ P" ~# h! Z$ I- \ H8 v) Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- u3 p e2 s0 Z% m- F4 s* {0 o( {( i
campaign.7 G- t0 ^% E! _
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ O6 S1 Q- v* N' K! Q8 z( Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 @+ [# X1 i& E7 l) g8 d
that all traffic is accepted.
* |2 u8 w7 @7 y: q' IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ O5 D8 W6 l. ^% B" u- m7 h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* @! h1 Q* F5 x" O0 ]" h. lget creatives like banners or images specifically for the offer.+ E: _0 d p* C0 \( y- o( z: P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 R$ O) Z3 {8 }# M( m0 b: \0 C c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" D) `2 v g' q" _3 H. v; @: itrack my keywords. Without doing this, it isn't possible to see what's converting./ P( C! E4 V3 w& A
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 Q# Y* o8 b9 D! v7 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' @9 d% Y, `5 t7 T# x4 i
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: w2 V$ I2 a- j; z! e. R" y' L8 K
bottom of the page:
3 r E8 Z' Z" n, V5 |Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 }# K8 I: c1 l7 UClick on the offer → pixels → Add a new pixel and this comes up:0 X" S/ s) ~; e& c; ]8 r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 F( F: m5 u! T- ?5 P. D; x
from your software into the box that says 'Enter URL of image to load'.
0 M' ]+ V1 o+ ^; FOnce you do this, it should look like this:3 G! Y8 m# L3 J M" T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( e, z5 h# b \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 N( b8 c) T$ XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
D2 r. t( ?$ d& TProsper or CPVLab.8 W9 s& x* v: `7 D, d" `
: E, r* _# K3 I' X- l( s/ i0 Y, n, B
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发表于 2012-12-27 18:47:17
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