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PPV GUIDE [PPV新手入门][28页]) `3 H4 t4 n5 a, Q; j
详细的请下载电子书！- J5 L3 p6 g7 D
( e; W; R4 n. v' U+ h
. w j3 j* P. ]4 q5 PNewbie Guide
3 h, E, N. @" }7 oPPVPlaybook.com0 O7 E5 F( N* J$ W
Tracy Shaffer
3 U; S2 y/ }) u7 Y- ~/ z2 ?David Ford
/ U( |, T0 [* P' w; l' `' ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ `9 n5 c/ f/ n8 H+ }8 Q# {( a
Getting Your Mind Right to Start Affiliate Marketing
. v: c7 d K" t3 c5 ]8 s' iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 F: _( ~7 ^' N$ G* iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 K; ^: L3 C x3 r( B3 m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 B4 P* j, B$ g: e5 o" e5 }
with any success, these claims are laughable and far from the truth., N# G6 t) ]* `( k# E. _( d7 G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. ~4 _* D' Y- J) `2 ?0 k
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: a( q; [. t( f: i2 E- R, G$ D6 ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
# w* B# R5 v6 A6 ]& m" H# }overhead.
U* n/ S' B" @; R5 {$ `The winners in this business are the ones with persistence when nothing works, who know there's5 N% ]* h) k. {" s% L& @( }
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 L, W6 ^1 Q5 i( gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ j" }+ z9 T4 v1 I3 W5 Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 |. _ `. u* H3 q/ MMost of these things happen suddenly and without warning, and they all contribute to the amazing1 P+ e( }6 X+ M v `8 V
learning experience available to anyone with a few hundred bucks and the ability to open an
# c7 ^4 [. b+ B- K& n6 Z% Q" ]advertising account.
# ]% k; A5 P) h7 j! TYour competitors are willing to work at this around the clock. This isn't a push button, instant business
0 @' ~: W2 P+ i' ^, Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& w }. O) ^8 l ~/ c7 ]
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 \9 ~+ G, o8 U: @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 w1 g) r: Y- b& rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% h" q! o# _$ B. N0 ^0 ~- Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 @8 d, f M" D# _' istarted building.4 I: }2 h i' F1 b$ \; f
Things you need to get started:# y, ]: L+ y. b! @; g
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: \ J( e' E7 [2 y: a; N8 |9 x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
O) V% \( M& T# q7 D' E0 t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 A( R" R3 N' m5 s( D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: k3 i! M5 s/ W' U$ jThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 M/ d8 o6 x, P1 l) ]with PPV./ ]* S0 V6 i% Y% G+ {9 ^: V
Basic Getting Started Definitions; D; `" T; _ I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 _3 y8 Z( Z+ o8 ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 c& D }5 c) x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! k0 E2 P( v+ C1 ~+ S3 x; a
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 b3 D/ O% T# C& @, b0 DCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 n. k2 ^0 K! J
receives a commission on that product. An example would be the Amazon.com Associates program,
$ H! }3 Z9 O( I+ ^Comission Junction or Clickbank.' V" e$ P+ a. t8 E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# i) {; K' I# F; v! P9 j* \an action like filling out a form, submitting their email address, signing up for a service or sometimes
# A) _ l9 u* U$ v0 K4 C7 D' rbuying a product. An example would be Ads4Dough or Neverblue.; y0 X. `! @( c3 Y F9 H
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" I) x8 [7 F( V5 A4 waccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 E5 Y* N9 f" h, t% W8 a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 t* m7 K6 I ^/ }5 [; X& m
right from the start can really help you.
% `8 V" V& T+ F0 B* `PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: H5 V, [+ [. S- @3 }: v+ n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 u: a8 e7 ]! h
view, starting anywhere from .01 or .015.! [" m8 d, Z0 L
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ s& E- }7 n( K$ |7 [ Q- Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ s S a' w2 x* [$ q
MediaTraffic, and AdOn Network.
" {9 z. S3 q7 R- ~( v7 _" QDon't popups get blocked by pop blocker software?. f: j* g) p9 F. w
No. Popups are served in a new browser window as if the visitor had opened the new window
9 F9 n, I6 O4 [! b& Xthemselves. w2 n! T+ B' w, T
How many popups get served to the visitor?
S8 M4 p5 C0 y \, ~5 U; fThe number of popups served varies depending on the PPV network. Some pop more frequently
$ q5 n$ s | A+ E3 I) |# r; L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& [1 D" M$ t) G: h# h
serving this kind of advertising, so they have to toe the line between keeping their software
& m& Y9 x8 `5 }& E; g3 n; kdownloaded and still making a profit.1 P4 l8 ?/ K% Q. R& l
Isn't this type of software bad? Why would anyone keep it on their computer?/ I4 u8 G3 y, ^2 M
No, this type of software doesn't harm the user's computer.$ c& {2 w8 b9 M4 G: r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 A# T4 A3 N( k% h) f8 g, l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
{7 P# C. H" h3 Y1 |that they can continue to have access to the incentive.* L4 ?% m4 T3 n; z' z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# u7 z5 t0 S& C2 t; k8 t/ A0 JHow to Get Accepted into a CPA Network+ Y8 Y* d5 C2 {. c, Z1 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ ]" e) X9 J& V* U; z
to start looking for networks is Offervault which lists offers and lets you compare payouts across- ?; B% d z9 |/ b
different networks.
. h3 q7 x! p+ S9 s% G$ O) F( L( QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher) f; r+ z/ Z+ d0 `( F
application and be as specific as possible about your promotion methods. Usually some time after7 ^" g) ~2 V, _; K: j, W
receiving your application, the company will call to interview you. The phone interview is a critical
4 g2 G8 b p* Y4 U; Epart of the application process, and most networks will deny your application outright if they can't get
2 [5 _( G- q' W- q# ^4 X* @% }" l- `you on the phone.
3 F' q8 a3 m! ROften, the person who does your phone interview will actually become your affiliate manager after z3 {% ?0 o% O9 \# X9 K
you get accepted, so it's a good time to put your best food forward.' E! Y! I0 v- m
You might not relish at the idea of someone grilling you about your internet marketing methods over
; b) l# i" _7 v6 p) zthe phone, but trust me, this part is critical. Have answers in mind for the questions:: r3 u7 E' j( o9 S- [5 I! C
What methods do you use to market offers?
* N5 d1 g/ @5 `) {+ q3 d# ]Do you already have a website you will be using?
, s) t9 i0 g2 _6 T4 Q5 sHow much is your advertising budget?
' K+ E; k. r* e3 z$ OWhat other networks are you a member of?
' h$ `% A2 D1 xWho are your affiliate managers at these networks?
6 K s8 {/ X/ z/ s; TDo you use social media (Facebook, twitter, etc.) to market offers?
* @# @7 T4 ]) K! y6 c: PHow much traffic can you drive?
2 e# B8 ^% S$ PDo you have a personal recommendation from anyone who is already a member?
! f& W1 s- _5 v2 L1 D, k& [) hOnce you provide satisfactory answers to these questions, the network will approve or deny your
{8 E N! m7 w% F% T- L. P3 m# Napplication. If you get denied, just keep applying or call someone on the phone and try again. Be& P" b# X1 z1 |7 P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ Z- E2 _7 T4 @$ f: ^% Ifor the network can be helpful.
9 g+ Z% {- P4 q' n0 v1 q% W0 uTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 W# W$ Z1 X$ qSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 b; r, @) R# Q6 d( f' z }+ powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 P: p/ D' i. Qpeople can open a lot of doors as far as networks are concerned.
! h8 w# s( ^' d0 {/ QAfter You Join a CPA Network7 z3 \7 u# w% k9 @7 L4 K# _* F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ G: l" N, P: g3 f* G5 n0 ]3 ^and make an attempt to get to know them a little bit.1 _- D8 c; D! N* R u0 i
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& H- _3 {& K0 k& p5 b( I1 bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 W$ N# | C7 x, ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ _! d6 h H- |: V/ Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout, J# y0 \2 K! c {5 |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- N- H. I# }# q' ~2 `
email.
+ ?" N5 h- {4 o, |9 }5 xFor more helpful info about dealing with affiliate managers, check out:6 P% u( K% T& V, }+ L& N
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& \( R7 T% ~2 u% Q% b% Y6 v8 L
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% k' A* q* e. A% {- ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" t8 F8 |# U$ x3 }9 _% |: LSet Up Web Hosting4 E. S( U6 e0 d9 B0 m* W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 P) p1 X# p+ w6 j5 b# \, Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared! `( X: Y: u0 \: {) ^; t0 p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ U0 |2 n9 u, a% G' A$ i9 R; n
whoever else is on the same server as you.( n: @" _, ^# c( C: q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) N/ ]% R5 p: X# i. T. f, ~enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ w4 ~% k7 b. Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( y9 _2 V. z+ Q9 z9 H$ L, W q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' U1 L# c) I! S- o" p
house full of roommates (hosting customers).
# n( x, Q0 F" `+ e4 d" q6 }5 yIn shared hosting, this is like having roommates where everyone has no specific designated area inside- i8 V; M% j) X# I- w: Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. Z' b3 Y" d* ~$ O. W/ Bfit.
9 Q/ m. U. \ {8 v! CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ c/ g3 m. j6 c0 d. Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
* o: |6 N, j. q: Ktheir food. Everyone else's food in the house has less space to take advantage of.4 f# T# T" @+ P) L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ t( o/ Q' p# r* p
any type of hosting this is a bad thing, and especially while running PPV traffic.+ @5 d* Y3 E7 Z$ y& k2 W
In the case of a virtual private server (VPS), everyone in the house has their own designated space# q6 V5 d+ S' `8 H3 F0 k0 p
inside the fridge to put their food, and other roommates can't come into that space. The server is
, k' x0 e/ _9 Spartitioned, so that each customer can only use a specific amount of resources at any given time.; s h$ h9 f- N& E
A dedicated server would be like having the whole fridge to yourself. All of the server's resources$ j/ X0 F! P, B" L4 W) C
belong to you and no one else can use up those resources. This makes it possible to serve much more
m, k# C" v/ D$ C. ftraffic, faster.
. g- J" ?, I* B4 E5 }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- W" E* k1 {- \* r7 X0 N7 Q9 ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& h% H0 e* i: L
here:6 ]; y+ I& t# W9 F5 k
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: w( O1 h- h/ S0 F3 q2 ~5 z( sVPS&highlight=hosting1 S N7 V* W/ W* q# N. o6 ~" j
Dedicated-Hosting-vs Shared-Hosting
* ~& I5 j- j% O* D: u2 Y1 Xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 p! I2 O8 a+ n$ W
Hosting...Your-thoughts
6 {( w0 {) g. X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ h% T4 E4 V9 W6 a& XHosting Providers for PPV2 S5 c( O: b0 c
Beyond Hosting( y8 G5 I5 k1 f- {
http://beyondhosting.net/
0 B: g5 t! ]( hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 P/ y: S f$ @& O- zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ X+ w8 @2 I \+ I# c8 q$ Q8 vdirect linking with PPV. Also, these guys provide great support.
* u5 R) b0 B3 q, w8 ~# U4 GProsper202 Optimized Hosting7 j7 Y9 }3 D0 J
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 B9 K2 R) A3 W
CPVLab Optimized Hosting$ S3 l. |6 R( k5 i: m/ x
http://beyondhosting.net/CPVLab-Hosting/
; z. _8 a" _5 g8 }, MDomain Names for PPV
2 \' V0 \# A, \9 vOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 ]- R- i! {9 h b( y' G/ c$ C' R
where you're going to host your tracking software and your landing pages if you decide to make them.
4 n! V. D( O) s4 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! K1 p- L0 u5 a3 l) Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 p; X3 `4 v0 q, F) L, I/ g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 ]1 { M% R( ^
term or build a whole website.
. m% k" K) {7 I! G; o0 p' f# L* QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
& h& ]8 M" R: t$ ~tracking software on your domain. This is really important, because it is necessary to track your
: b) U7 N7 L# r: Bconversions down to keyword level so that you can optimize your campaigns. Without proper
& k9 p9 { W P: u1 Stracking, it is impossible to know what is working and what isn't.
0 P, c+ o. {) RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 c3 `: g- ^, e his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ a6 R8 `# _- k# x" k# x' W
Prosper202; J5 O4 A" ~) q7 y4 s
http://prosper.tracking202.com/apps/
% u) w: E( A) f' @CPV Lab, l8 I, t% x; @$ O
http://cpvlab.com/
5 K' n1 O4 B" I' [CPVLab Help Videos9 f! Q' F/ t) j+ B4 ?8 g% B
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 F9 _% k: B& H( A rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 p4 m- W' D4 o& F2 Zindustry standard.
$ L9 C& f& ?5 {5 y5 S: I Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' ?% J2 B) P; eCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 T, J- S5 ]4 _9 j" Fgood support if you have problems with your installation.
) m9 A) y) ]( S9 _7 I: } ]: @( e3 ?Tracking 202
3 R, j; f1 D: F5 R( OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, }8 w& ]' A$ S' E1 g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ C0 p0 [8 Y# Q9 t& c2 _
area. D- m7 F# P+ \6 n! w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 h E$ _' F" h- [" D1 W( Iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ h7 _0 U, y: E1 l
interface, and their hosting.. |% }9 ~/ m9 j8 L% G; E: ~% z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 B* l3 D2 x2 M; U. u" C/ }
and targets which you are bidding on. Leaving this up to chance in order to save money could' f8 `" {7 \) t) U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ y# W& Q% \: g+ x* g# N/ b
were using.! w6 N7 v; l* @
Choose An Offer5 `9 |0 ?! v" E. Z% U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! W: `5 r& F" n1 k
Lesson on Offer Selection' O, n* U2 C4 w: I. x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( z8 L2 V4 G v# k& t( `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 s( C7 w9 p( l; ] e, K- |
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" a* }$ I) `+ _; \. c; n. N* Z; p
LeadImpact as the traffic source.
Y( O0 ^; F& { O# `0 NNow the best way to learn how to put all of this together is to just get started. For some variation in
# `: \5 K }$ g( N* k2 Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 l5 C' c2 }' @6 {1 S; T# b scampaign. F1 ^5 v/ j7 r; X; w2 h9 o3 h8 c
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 O1 y6 x+ i9 X# x" apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. Z# R: c( H( Q! f+ C; Z; m0 {; S$ b; H
that all traffic is accepted.
8 q, e1 _( o, RFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 _* f3 t' Y6 g4 KThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 A9 S! d8 s- K8 b6 N& W
get creatives like banners or images specifically for the offer.+ `3 A/ r! e3 q2 w8 E& t( T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( S1 Z# m$ r1 C1 w
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 f1 z8 E6 o/ u5 |# vtrack my keywords. Without doing this, it isn't possible to see what's converting.
. @+ v. ?; }) |" ~0 R* s! E* K0 qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 ^( J0 O5 Y6 _$ V) I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% f7 A& G/ ]! WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 u! y. S! @; {8 l" _, {2 F5 g2 Dbottom of the page:5 s9 f$ j) x. u& n4 }4 ?
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ [7 F1 B0 I; @( gClick on the offer → pixels → Add a new pixel and this comes up:
- `4 d! \1 e0 I/ a, ~Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ {0 M8 c5 B/ y9 R) g0 W: s4 \) f, @from your software into the box that says 'Enter URL of image to load'.3 t7 }1 R" L" C# ]; C d6 e
Once you do this, it should look like this:
5 S2 j0 i5 U9 ?- Z- u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 d% ^+ j3 x& g- X' eClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 s: }* I1 E8 E; s% s+ w8 m2 c% P2 M& p
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! g7 I O; w& c
Prosper or CPVLab.
) k$ n$ U) q+ n5 q8 |1 t( r
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