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PPV GUIDE [PPV新手入门][28页]- L" a9 @. f) e L- f3 R
详细的请下载电子书！& X/ A/ x5 R8 H D% H( `
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( \# D+ Q- q3 j& u( z. y3 ]" |* A: ^+ DNewbie Guide
' |* K" t* ?% [2 ] \PPVPlaybook.com) V1 ]+ x9 E4 l5 \+ L8 H" r
Tracy Shaffer
2 f! h6 O9 q! b$ m: HDavid Ford: K4 j. h5 V/ B a, s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) o8 Q/ ~$ W6 x" w0 Q1 AGetting Your Mind Right to Start Affiliate Marketing
1 D; B7 m- I% M/ k: BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; C6 U9 {( l! I( I/ R( gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& \$ w l2 S8 I; _
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, ~. T( ?7 P( o. T/ b* C
with any success, these claims are laughable and far from the truth.# z. T8 q+ M; u0 b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- i9 f. D' V I5 iflow management. The main benefits are the low barrier to entry compared to other businesses, and, P$ _+ p( f$ ~: P
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 \2 C4 Z$ s! V/ i, B
overhead.
2 e5 R$ q3 R2 p+ x7 i+ hThe winners in this business are the ones with persistence when nothing works, who know there's
2 p. {* H7 o# @+ `$ d+ j; J- B4 k. n3 ]plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ n. j( [! m8 X+ `2 s+ x: [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 q3 ~$ X1 M! n B- P. v$ Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 ^7 S% a* |0 r$ h4 m' \: GMost of these things happen suddenly and without warning, and they all contribute to the amazing$ b' R4 t$ \! j: b. u5 t% n$ g3 \
learning experience available to anyone with a few hundred bucks and the ability to open an3 u: H5 P2 ]2 u% W; e; t4 p
advertising account.9 H( b3 R! U. z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# y& [& f5 h7 R" R- b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 ^# E/ g1 |3 N: xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% I1 Y5 M8 C/ A0 n7 atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' B4 k4 C+ D6 }: G, H" |6 L" e! p+ _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' ?% t" i! x( j, g# Q& l- J
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ [# ]5 ?% P" `7 a0 U
started building., t% H# \9 k3 K$ K# O$ a! S
Things you need to get started:3 F+ w/ i, p: l: P5 }/ O. @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 M: r6 K& j2 R
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): O" p1 o p/ A& n0 J) O
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 i# w3 y; u$ ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 l% L" o) U+ R- F- W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& w, W% ?. A$ b/ ~1 E# H
with PPV.
" k9 X2 Z) Y$ S6 t/ }) f0 Y9 QBasic Getting Started Definitions
* ~$ D7 P2 O" I$ a( w4 d8 OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- {8 O, n. z2 e5 T; b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( i4 \- E6 O5 [% m0 Y c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ J+ i {* _, z' P9 ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ h' T$ v) P( l( w/ S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ h4 k* f \2 L2 l7 ^2 A# N7 xreceives a commission on that product. An example would be the Amazon.com Associates program,0 r1 V# I6 {6 o8 u2 H- d
Comission Junction or Clickbank.
! E' M2 I- n( m9 ?7 T0 W( u* WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" j1 J) w1 A- Q5 g1 wan action like filling out a form, submitting their email address, signing up for a service or sometimes
# } q8 n5 ~4 y) l0 c1 m% ?7 wbuying a product. An example would be Ads4Dough or Neverblue.- k `- u( Q& v8 A/ _7 U; b! ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" W9 F, j" X2 ]9 o: waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& u3 H6 B3 y- qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager @1 I" G: A4 j' S- E0 d! H
right from the start can really help you./ T4 {# a* ?0 R' a2 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% u; D7 W5 `+ |' p+ s+ q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- ]9 I! Z4 q( l+ kview, starting anywhere from .01 or .015. C" }$ v; v' _8 Y( c5 a/ b
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 p5 w7 X1 g! n# o, H* v6 X2 X5 m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. j8 o ~' H$ u7 N2 [MediaTraffic, and AdOn Network.
+ K4 |& M4 r9 B! M- SDon't popups get blocked by pop blocker software?
: ]6 _# r) l% g. ^1 f" m7 V7 r* ?, ANo. Popups are served in a new browser window as if the visitor had opened the new window
$ J, ]& k; n+ a; xthemselves.
* X: i' y6 @6 a; ]; }+ fHow many popups get served to the visitor?
: V: X2 l& c" M3 N# e9 bThe number of popups served varies depending on the PPV network. Some pop more frequently
2 o$ {* q: n$ Q* }- t! k* T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; I' ]8 d( W5 M) s* {/ J" x
serving this kind of advertising, so they have to toe the line between keeping their software- }/ \; R" n5 a; E6 n
downloaded and still making a profit.& ?' \9 G( i) i: M: u: n2 x# H* K" r
Isn't this type of software bad? Why would anyone keep it on their computer?. `" b% S" p2 [) z" Y2 ^
No, this type of software doesn't harm the user's computer.# ?0 w( T) O C/ B7 K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; V4 [5 z7 ?) n- {toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 j6 j& E' Y) L3 S
that they can continue to have access to the incentive.
1 p( e& P3 O# ~+ i; C2 T& l. ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 o$ \9 n8 M* ^- a9 ~
How to Get Accepted into a CPA Network
: Y; \1 N) K' wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ b, P* h T9 c2 x5 K/ y# qto start looking for networks is Offervault which lists offers and lets you compare payouts across' d4 ?/ c8 T& g: ^3 R& G
different networks.
% |) q1 a; V% y: r# @( P P8 uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 \, |* U) J, Capplication and be as specific as possible about your promotion methods. Usually some time after8 o: F2 N/ d8 ^1 N3 U, x2 T
receiving your application, the company will call to interview you. The phone interview is a critical* s% x$ O _$ U, P2 W
part of the application process, and most networks will deny your application outright if they can't get
+ G' G K" U, ?7 K( j7 R( Uyou on the phone.) _1 L: R& `# ?1 h1 @1 k
Often, the person who does your phone interview will actually become your affiliate manager after
3 L( z% Q3 _' t; A% U+ Y, Cyou get accepted, so it's a good time to put your best food forward.
- i1 ^" o2 e3 ?+ N. C2 EYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 N) w; i' Y* kthe phone, but trust me, this part is critical. Have answers in mind for the questions:' A7 \4 I* A3 s3 q, X+ V. O
What methods do you use to market offers?2 ?9 m, X* A+ D1 g7 C9 f
Do you already have a website you will be using?3 ]% W/ |1 u: d* v6 h( Q/ ^* _
How much is your advertising budget?
2 j0 g/ ]4 h7 k8 C. X/ Y {What other networks are you a member of?
6 d. b. ?' t) r! I/ T. S- i, o. DWho are your affiliate managers at these networks?6 M* k( J Y4 G9 s* M8 A, X u
Do you use social media (Facebook, twitter, etc.) to market offers?
0 m$ E5 ?/ }3 a! w# E0 L, WHow much traffic can you drive?
7 T" K1 ]8 ]) y5 q$ J+ Y* uDo you have a personal recommendation from anyone who is already a member?5 y$ C6 L) U7 F! l' ]
Once you provide satisfactory answers to these questions, the network will approve or deny your8 y& G/ M0 J, G$ p- C: ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ |) s6 D2 T6 \3 J- B5 _/ Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 Q! b2 F L* {for the network can be helpful.
8 q% h! z* s/ ^, ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; w0 H# b7 d. y& a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- _2 n, h+ X& [+ W+ j2 K% K9 @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ _+ \% X! O* d- t0 J+ n. p
people can open a lot of doors as far as networks are concerned.+ B9 s& F9 `9 S1 s
After You Join a CPA Network; k* v; ~1 l6 Y: e& F7 u& T$ ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ [6 d1 t; g3 X: b! Mand make an attempt to get to know them a little bit.
6 D+ V) y( j f3 m0 d6 J' pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) f) v# j+ v# j% [0 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 E# i L6 U% c, X; c. A9 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; D! P5 L* A/ U. a( s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 w0 ? \" c( T3 L ] Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! D0 V" ^1 l- o# `email. h4 L0 u5 V6 U, [% s
For more helpful info about dealing with affiliate managers, check out: E4 x/ `+ `' U% J: e; G
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
y2 Y5 A; S8 z$ rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
* v. @; C9 f* b" d9 f) P w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 O7 z5 x3 f* V8 X0 ySet Up Web Hosting
* d: ^- m7 _- J7 I! n' U- ZGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" |4 O- \/ i/ q& F+ Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 A# \, J0 ]% @; |/ k) \0 P
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: W& M# z! o! g* ~ i Dwhoever else is on the same server as you.. E; _9 o2 ~) H. U. Y; Q! q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- @1 Z0 v9 @8 K. B+ |& J( y) W$ a$ kenough that the visitor can't close the window before your pop up is even shown. You have about 3
0 [7 ~% Q8 O4 _+ j1 Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 t4 q4 g6 G5 b+ P4 f
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) U$ `" |$ S0 S1 i- P9 ]) U4 _house full of roommates (hosting customers).
[( n5 ?" f. R8 x) u# P4 UIn shared hosting, this is like having roommates where everyone has no specific designated area inside. U) l1 @% L9 P* P" c( X7 q' F
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) h" @7 p2 P: S6 h# i2 p! O
fit./ F3 v7 J1 T7 p) o6 S: _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 h p- }( T3 x8 z, b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( w% H" m: n9 [+ }& n' Qtheir food. Everyone else's food in the house has less space to take advantage of.6 v9 G5 K! y, V% C! j5 |' g+ y7 [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. D9 w5 x4 T3 h3 G' d' M$ ^any type of hosting this is a bad thing, and especially while running PPV traffic.
* G5 M% ^" ~4 iIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ C0 K. B; }, i D! e+ ]& c
inside the fridge to put their food, and other roommates can't come into that space. The server is7 g) C6 n, i9 N0 ^
partitioned, so that each customer can only use a specific amount of resources at any given time.9 I; Q4 @" |7 R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 @# }/ f% o* L- y) Qbelong to you and no one else can use up those resources. This makes it possible to serve much more
8 Y" j, M: X# f1 o: V7 ztraffic, faster.9 K3 E+ q, s1 q( V; E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: o6 K! N& a) _: O( u8 P2 ~ tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 X& h: S2 S5 s4 z( nhere:& p; @0 h, L$ K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ f& q B' L5 D0 |) B& l; x: sVPS&highlight=hosting
6 y5 {, B( S8 @0 t% y, N" CDedicated-Hosting-vs Shared-Hosting5 d8 x) I1 T9 u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% h/ Q9 m% ?- t6 Y, N( P; ^Hosting...Your-thoughts
0 X2 k& |2 l# P6 i4 k! P x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
S# y5 o2 X$ d2 C \, pHosting Providers for PPV$ I3 B! p+ _( c) E% V9 ^& n* n
Beyond Hosting
1 t4 a9 X2 W9 S! fhttp://beyondhosting.net/
/ j( n: v7 q/ T$ C6 h& aWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" a& Q: [$ L" `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 k6 f! C8 i# M! Pdirect linking with PPV. Also, these guys provide great support.
) h5 Z2 O H4 X4 C, FProsper202 Optimized Hosting/ y1 f. S- D1 d* U, ?( f. f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% Z9 Q$ ?/ u4 f- z+ }: n7 e5 pCPVLab Optimized Hosting
2 ]3 q: y; D' c) N) M# Shttp://beyondhosting.net/CPVLab-Hosting/1 i z% {3 ^2 {9 `. ^2 q! P
Domain Names for PPV
6 b" u0 U" ?8 {. x, |$ A0 fOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! D n- t3 U% F. {4 z4 r& A- } Ywhere you're going to host your tracking software and your landing pages if you decide to make them.
; S# O I6 @ x/ \Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 h! l& x. p* l3 Z/ X+ c+ L8 T1 mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
d" Q4 Y0 q; P. n( \* F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ l6 Z7 K% [) {% \$ S' J) ^term or build a whole website.1 V: F+ d% \2 ~3 \2 v' S) ^: D, N5 f
After you buy hosting, a domain and get those all attached to each other, the next step is to install
, O- ^$ S9 a/ w/ I K1 i% Atracking software on your domain. This is really important, because it is necessary to track your
+ D% U; I1 d- i+ V8 Z: [conversions down to keyword level so that you can optimize your campaigns. Without proper7 l2 J1 \" ^- B0 J ]4 ~" o8 ~6 s
tracking, it is impossible to know what is working and what isn't.# p$ L8 F. [4 ]2 y" d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 R" \ Q! t/ H) |1 Z: r9 s3 E1 h1 @is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, k8 W* T, ~. |Prosper202
, z+ ]6 R( i3 {# I7 i$ lhttp://prosper.tracking202.com/apps/% R. z' v5 J* j6 `
CPV Lab t j- L3 [8 O
http://cpvlab.com/
) j( |& S2 U; m: f+ @( g/ v. {: _CPVLab Help Videos
2 ~% i' V' D, h" p3 a1 A" B1 ]http://ppvlab.com/oweiw/oiurw/vdm.htm
; d0 i( N8 v0 o+ K& @1 kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 a7 o' K- w* Y- Findustry standard.
6 o1 v+ p/ |$ |; }/ p5 Z ?/ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 ?+ |/ e1 R% Q* Z- L5 F8 e
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ k% @# P- b* U; U! T, X
good support if you have problems with your installation.1 M: P: t' e; Q+ t% n
Tracking 202
- W# Y( P+ T8 R8 I& qTracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ u) @2 Q' S9 w* h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ V, u2 J5 K. M& j$ \8 \, iarea.
* D a' g9 T+ ]/ G9 u. WIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( m+ D) H4 _3 u# xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 ~: n9 K5 d i
interface, and their hosting." r) X: Z& Z2 p6 I
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! \: e g0 k, s3 K! R: N
and targets which you are bidding on. Leaving this up to chance in order to save money could4 a; p* P5 d+ K7 e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' @9 r7 y0 m# A! rwere using.
- k7 c% P% \ s, q& @* z6 {Choose An Offer" `) b1 P L4 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 O, i% X; q4 R, w7 _+ [7 s d2 b/ OLesson on Offer Selection& V. X7 Q( l% i, M; B7 ~# H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers: ?/ I6 T& k8 M+ t) O# _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ F) @ }; u+ g3 w
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 C0 ^5 ?. x: l3 t+ m3 C1 |0 e5 S) d) bLeadImpact as the traffic source.% w7 }4 F, b9 Z( ^6 ]9 y1 ^
Now the best way to learn how to put all of this together is to just get started. For some variation in2 Z3 Y7 S8 [- g S" Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ N$ ]' K* z4 O+ P1 g! h; pcampaign.
, I8 p, t: F; e. vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# ` y2 w4 r! q# |3 A9 c5 qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ T# m( s* }, jthat all traffic is accepted.
+ v# g, ]$ Y- TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 k/ _9 y2 @) X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" z: n, B! g. p! k( oget creatives like banners or images specifically for the offer.: s" w7 ^# @5 m# Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ p# m& v3 m" j& h' F; [4 {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! z0 e. ?9 E+ Y+ O2 |8 p7 |) u/ Ftrack my keywords. Without doing this, it isn't possible to see what's converting.
$ d+ I+ y4 Q+ ~, S9 ^! K l' v4 KIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: l/ y& r* S* F' d9 j4 [/ Y- M& v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! x& K- {" p5 |3 p3 N& RIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 a7 F: M) W* b
bottom of the page:
& n9 R. D* |0 A) b$ @: VNext, I have to cut and paste this pixel into my offer at Ads4Dough.* |% d: J5 o3 o5 G. I
Click on the offer → pixels → Add a new pixel and this comes up:5 o& d" d2 @, ~0 d! R# k, A8 J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* Y2 ~! }- @9 a- J6 t. J
from your software into the box that says 'Enter URL of image to load'.6 w* @4 M( g, k* y+ f6 U) o# ~
Once you do this, it should look like this:
4 ~* o# ?+ W' q% R, q2 ?% D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 Z% h: v& P* J. h0 g. Q- MClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- ~1 Q# ]% @0 }! \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- s- |, g2 d9 aProsper or CPVLab. Q, O- u; p3 e9 r' X3 J+ t9 @+ [
. A2 w/ q+ m- c0 G% n
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发表于 2012-12-27 18:47:17
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