|
|
PPV GUIDE [PPV新手入门][28页]4 v# F9 c* P, Z$ {3 X) ^
详细的请下载电子书！
# I7 h' }" P' E/ u0 e }
9 g5 Q3 ?, t3 _% c* m
6 |7 H7 s& N( ?. wNewbie Guide, f8 \ l! j, J( v$ ^1 O
PPVPlaybook.com
0 s; u e+ [3 o# x- H5 c8 `% lTracy Shaffer
3 [9 U: R- p& G) J2 U# i, V- m* IDavid Ford2 L) i) `3 y) r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& r6 z! G! y. G! mGetting Your Mind Right to Start Affiliate Marketing% ?4 u5 X& G# {+ [% n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 x) `! w/ R/ k0 A* \' e" |- _! {+ h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 r& j2 H6 f/ v4 n. e5 ^2 |you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( ]/ Y [5 O, c7 n2 S# }# ?. Gwith any success, these claims are laughable and far from the truth.
' D- F* D" ]# g, W5 ?. b2 BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 e8 R( x) o% \4 } ]4 ? R' Wflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 W# v5 ~+ v8 w- T& l% zthe ability for a marketer to be a one person shop and make an incredible amount of money with low% R7 E/ N& G" E/ |% e( S; u
overhead.
2 D/ K) p' u/ D+ Z1 i. QThe winners in this business are the ones with persistence when nothing works, who know there's
0 [" F3 N; D9 M, g2 L: Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* _7 D4 O) Y \+ h2 ^) w6 T9 b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; W& V( A9 b! ?5 k6 E. fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! t8 K' {* P5 f( h# a, R N+ G8 v
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% y/ g- M; q6 Glearning experience available to anyone with a few hundred bucks and the ability to open an5 x7 S( t7 d0 r4 G1 o' p- Y3 n% `2 T" g
advertising account.
2 X- e1 y9 ~" f+ u3 eYour competitors are willing to work at this around the clock. This isn't a push button, instant business" A& R. r, m! u3 N( j
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& m0 v# p8 W7 V" E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 o' q( H/ {/ }0 t2 ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* s; q6 F, n0 P9 @* f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: ^ ?9 S' Y$ T% e& P. istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get, C- L' {9 A# e4 ]( A7 y
started building.. _ S- p- M9 V) `5 o1 K1 m
Things you need to get started:- D, H$ a* x* B6 @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 v; Q$ _8 g3 q7 n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- [. l1 S) ^; t! u' {/ m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! B6 M: U% c: W# ]4 i: e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 z. C, A% o5 }0 L8 c3 X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 M6 h! w1 a0 o* Ywith PPV.- a/ m3 A+ d( N- ^1 X4 Z
Basic Getting Started Definitions0 ]: L& @3 t+ Q5 h* q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: M+ \3 y; ~. }
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 g1 N9 \; [9 J- l- A4 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" S; s5 A& T1 b% x! \- `8 O! _6 `types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! f1 {6 S) [% u$ ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 j5 u0 N5 A9 C, Hreceives a commission on that product. An example would be the Amazon.com Associates program,
. ]8 x0 B% v0 b6 [. S, Z2 jComission Junction or Clickbank.
" d, ?0 F. M# j" X# aCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: r& o1 L) q, O) S* u* r/ \) C1 Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ Q" }, g5 Q: C4 u/ Y
buying a product. An example would be Ads4Dough or Neverblue.
4 P: O. \: S5 b. v4 vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ ?: u7 v- D: S) N# `0 k
account, getting the affiliate approved for offers, bumping payouts and just about everything else
' O; T4 S; [1 @$ u, ?( hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
& f( S) R! C( a/ s& X" c Pright from the start can really help you.
+ H8 Z4 |; F* HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) S, O' @$ Q. ~5 f# ]" o7 i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' k; o% T# n- J& n
view, starting anywhere from .01 or .015.& H9 O9 Y* \9 m' L
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 D# A# Z' E: d3 A/ t7 V- [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 G" k- n6 ^: c M* T
MediaTraffic, and AdOn Network.' ^4 z, j& p& Q# k, s
Don't popups get blocked by pop blocker software?
2 K: z r4 E$ T+ {& r) s. qNo. Popups are served in a new browser window as if the visitor had opened the new window' ]- v4 a' _/ j, q$ D) r
themselves.
+ c# w- Q; L0 r# }, ^/ \4 ?. G8 dHow many popups get served to the visitor?
$ Q$ a/ m7 _1 @1 M1 A+ N% VThe number of popups served varies depending on the PPV network. Some pop more frequently
$ R5 ], I2 p# e# L8 Y U2 b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! F( G& O/ k+ I- iserving this kind of advertising, so they have to toe the line between keeping their software
g/ j! Y. B! y( n& F. M* rdownloaded and still making a profit., ]" A3 o a1 i) Y9 i) B% H) C6 R
Isn't this type of software bad? Why would anyone keep it on their computer?* p8 m& S) A- |$ T- ]9 G
No, this type of software doesn't harm the user's computer.
% ?8 {- k9 M. y C6 DCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ Q0 b( F8 a" s2 `! G
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, ?1 f! H9 C$ j/ T/ V* I' I/ Tthat they can continue to have access to the incentive.
4 [3 H( r" U9 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ ?# v( `0 B& [8 a
How to Get Accepted into a CPA Network
0 R3 s1 \+ i, r. G2 JIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ }7 A4 E1 p$ @1 N N @ [
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" q( H1 I/ x& D {3 Zdifferent networks.
# n8 B. R7 _3 P- v# COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 H% N. n; F" M8 D2 v9 Q) b( l
application and be as specific as possible about your promotion methods. Usually some time after
8 k0 K- q- P1 K! N% hreceiving your application, the company will call to interview you. The phone interview is a critical
0 a2 Z1 Q" a, u/ Z/ m; ~" b! Npart of the application process, and most networks will deny your application outright if they can't get
$ L% G- {# E8 N1 T4 O: I& \you on the phone.' D) e# b7 H# E- C4 c
Often, the person who does your phone interview will actually become your affiliate manager after
- s% l9 K+ X: J0 I& Uyou get accepted, so it's a good time to put your best food forward.! z$ T1 P6 X. \3 E' K. F
You might not relish at the idea of someone grilling you about your internet marketing methods over' n0 D$ [5 r" P4 c) |& r. I5 ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:9 b( F) Q9 ]8 y2 ^- o
What methods do you use to market offers?
5 K: [& v9 n. V7 uDo you already have a website you will be using?, G2 M+ j# u+ v6 x% z! D$ {
How much is your advertising budget?
0 ]" A, \" N/ T# l* H- eWhat other networks are you a member of?" p' z/ `3 Q2 O0 M2 ^9 |
Who are your affiliate managers at these networks?
% o6 k! h- p GDo you use social media (Facebook, twitter, etc.) to market offers?
p$ x6 N" r% S- cHow much traffic can you drive?5 i. z+ j4 ^+ ]" P7 q
Do you have a personal recommendation from anyone who is already a member?) p- Z p$ k8 a6 }. ?! C8 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your: T- c: ~0 a3 u( J0 `
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 |, `# n" A: G7 }% N! ?0 L2 h, y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ D2 x, P. O5 Z9 w& zfor the network can be helpful.
2 X/ x* j9 w* [: o. N0 K+ s6 u0 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 q- p# q3 k4 v$ t: @6 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& p5 c0 f( j+ M' Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 U( Q! X4 `# p" P* ^/ _* f
people can open a lot of doors as far as networks are concerned.+ x# @) f8 K4 V& w
After You Join a CPA Network( m% L) y+ j" ~! z. t* }! L6 D
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- d& T8 j2 [: w1 K" o
and make an attempt to get to know them a little bit.. P/ w# n9 m& i7 y0 X- |1 q' g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 \" |2 o" A5 J1 K {; D4 B' X+ y W1 N0 F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# g: n. P9 b7 }6 k( o9 u8 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ S. O+ {& ]6 H' U3 g' Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 S! E! w& b5 U' }bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" I0 u. q+ z0 F# K: W$ C' aemail.3 [/ G; y; T$ X5 T
For more helpful info about dealing with affiliate managers, check out:: J: U G/ B$ Q) \7 T1 H+ M& ?2 M
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 ?) H R- }# [" `7 Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, m1 }7 H; g$ B/ I5 z9 u6 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 T# q) _, ^. o: ^# l( kSet Up Web Hosting
s* K+ v5 u+ T, t: q8 H. eGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# ^+ I1 g: N% a% t/ O# f5 Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared2 t7 Q) N( Q5 I; H) a
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 }, z/ S6 S* y& Y5 v& _9 J6 [whoever else is on the same server as you.
~4 h3 N2 L% ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ V# y) B- M) W4 J: s" ^
enough that the visitor can't close the window before your pop up is even shown. You have about 3* z5 `+ B8 v% i: G+ A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; U ^) z; p) s" MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# @6 A& f) {- i5 V" t: uhouse full of roommates (hosting customers).
8 |- K; D% F: \# V7 b- eIn shared hosting, this is like having roommates where everyone has no specific designated area inside
0 j$ u8 U+ ~7 n% w7 Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 T# d0 i# E2 e! H- |fit.
0 D1 S- F: x0 E5 PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 S1 Y! a, l$ k' O& }the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# ~# P2 I& Y1 a1 ^0 ctheir food. Everyone else's food in the house has less space to take advantage of.6 c- S6 N6 l8 V& J/ `0 r G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 I' ~( C2 b; H! ]$ ^- T" E
any type of hosting this is a bad thing, and especially while running PPV traffic.& r: j- f# H# x9 u5 J
In the case of a virtual private server (VPS), everyone in the house has their own designated space" z' ~- k$ d N7 q6 y
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ {, }" K+ i- ~. J, a r9 Jpartitioned, so that each customer can only use a specific amount of resources at any given time. a# {; `+ s# Q1 i- r. {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. V2 G, n! f# _& k
belong to you and no one else can use up those resources. This makes it possible to serve much more7 ?- F+ j- `9 U; m
traffic, faster.$ [$ Q) s- S! R6 k3 [6 o
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# Z8 i: V' D) A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' b9 N8 D1 T# [" v' M$ t& X' There:" x3 b" ^ v5 l: q A$ Z: H7 q# K2 g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 g! i- r' t6 _" ]3 k1 }, [& I9 ]
VPS&highlight=hosting9 F" d, F+ }* W7 w
Dedicated-Hosting-vs Shared-Hosting$ d4 k3 J. M* w3 T# T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* N; ]& e3 w1 Y- V X& dHosting...Your-thoughts
: ~- b8 \2 p% ]5 F& ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 z$ p6 M. T7 b! @' z. z4 \3 I$ DHosting Providers for PPV
z: [1 P2 G/ X) x2 iBeyond Hosting
: [3 F" z: L# ~: D5 nhttp://beyondhosting.net/( M) ?9 O2 T" i. [/ |& `
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 P- r4 n0 x9 J3 s# v; xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# ]" x4 C- k( ?5 y; b! [& M0 B
direct linking with PPV. Also, these guys provide great support.
3 f( b2 ?% I( C; o6 \Prosper202 Optimized Hosting
7 l9 w. b% G, L; Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/) ?/ {8 o; ~) _. w4 n+ _5 _# W) _
CPVLab Optimized Hosting
( `5 w! y D$ q/ Ghttp://beyondhosting.net/CPVLab-Hosting/
% T* K) _ z: N" z1 x$ C6 FDomain Names for PPV5 d8 p; R% a% E5 z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' P2 f7 s' t2 {) t+ Z: }
where you're going to host your tracking software and your landing pages if you decide to make them.) e' e9 w3 P$ s: t1 T
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% {) L/ _ V1 `bland one is fine to start with, to host both your landing pages and tracking software. The .com,
d4 {. u1 {. G: n! T% P" n.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 z. P7 D/ H" K. ~, o
term or build a whole website.9 w% K9 L: T! ~& L; q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 N6 i2 M K9 K8 ?, t) Qtracking software on your domain. This is really important, because it is necessary to track your
/ f0 r: `% ^- E7 ]& J9 H) Aconversions down to keyword level so that you can optimize your campaigns. Without proper
8 I' j W) c% v/ ?, [tracking, it is impossible to know what is working and what isn't.( m' W; E' x& C
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* f2 U5 p+ j% his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" ?' ?$ j3 |/ D" y+ m+ k5 ]9 r$ m7 pProsper202$ g2 U1 T$ O0 Y
http://prosper.tracking202.com/apps/
! r4 \ v! V% L0 m) e y3 jCPV Lab
2 ~* {# `" F# v$ phttp://cpvlab.com/
/ V' S- v+ S1 }7 S4 L+ L, G3 MCPVLab Help Videos
/ G1 X# U, x6 y( Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
( E6 a0 H; D) S' R: yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 V) D8 j5 w) l) a% Pindustry standard./ G0 h, f. C' r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% R( j3 C+ i4 F6 |, E- N! m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: e( v. p5 h* T4 N) U
good support if you have problems with your installation.
1 F, G4 l& V" U+ r' ^5 uTracking 202/ I0 e7 K; u# h; e0 i+ }. U2 r
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( i# F. k' x2 q0 f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
A; p! |8 }! |8 o& v% Sarea.
: n, E! t7 a& [If you choose this option, keep in mind that your tracking software, one of the most important parts of
! O: j- ?' ~9 ~4 Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 ^! |: {5 i# j. F: n
interface, and their hosting.
0 v/ r4 m: j2 |' d: g& u" }Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( v2 _: i/ `7 y! }' |/ n' z0 R
and targets which you are bidding on. Leaving this up to chance in order to save money could$ L( E# q# t) e8 q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
S! \5 Z+ C( [7 xwere using.& v1 _, H) l% L( |; j4 O
Choose An Offer4 a& I9 Y/ o% ]- Z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 ]0 `4 l* v. |) m& D! s
Lesson on Offer Selection
7 l8 t8 o! |& c5 y: vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers2 f* Z9 I% y2 U3 p- x ?% U! S
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' |, M2 @' u# Z0 g( ?, E$ \
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) ~9 X3 i- y: y9 o: tLeadImpact as the traffic source.
6 G! z# e% N0 Y; ]Now the best way to learn how to put all of this together is to just get started. For some variation in% _! V. }1 t, a/ P( ]3 _) ^6 t6 Q
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 z8 I" _' ^0 v- Zcampaign.2 y0 F% \; h! Q5 U+ ^8 X5 h; A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! Y, Y# w1 z x: L. [1 E# `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- A. N6 R0 L# s) l' {) Jthat all traffic is accepted.
3 V5 G5 g, t bFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( }5 L8 A* `4 v' F
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 J2 m5 E1 W" i3 q
get creatives like banners or images specifically for the offer.& n0 g( @' m; H) U; c" q$ e0 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' s8 p; v! ?! s1 M* ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! J. J- \: u1 `4 p, B+ I7 @8 |
track my keywords. Without doing this, it isn't possible to see what's converting.
2 N% S: c3 b( e. q T9 eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: ?1 c9 t6 W K8 m7 A4 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% {# ~6 o- }+ f d. v6 l# ?6 z4 {6 M
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 |, O( g9 R' M! Jbottom of the page:
+ \* l% t- ~# @; s6 LNext, I have to cut and paste this pixel into my offer at Ads4Dough.3 T J w2 w2 A4 [$ x6 [
Click on the offer → pixels → Add a new pixel and this comes up:$ Q0 Y( m. ~" [( B4 q$ p7 H* P q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 w3 n/ @$ i% t- h- c0 o: d. e# t! A
from your software into the box that says 'Enter URL of image to load'.9 N- A* f8 W8 o5 z. Y* h
Once you do this, it should look like this:
9 m$ G% U0 p+ ~2 @& ~7 c0 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 I4 _: }% m6 p) f) ]$ B# Z# ?1 d' rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 p' @8 P$ }- ?1 ?! u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* @, m0 t% \6 IProsper or CPVLab. V* ]5 Z2 u/ e6 \& O4 z* s
, f* H a6 J+ v! q5 ? |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
