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PPV GUIDE [PPV新手入门][28页] r9 c. |8 [3 Y" p; u
详细的请下载电子书！
& f: F3 l+ n4 z2 I# J: ?, _- J6 X0 W" h# S. l1 R1 F: h/ U
. [8 o* T2 z' RNewbie Guide
6 G, V0 k7 q% |PPVPlaybook.com
$ L; \# B; l" k. W% ZTracy Shaffer
+ U+ n) q9 g6 J( E+ z4 HDavid Ford
g5 g. e" Q, w7 ~: Q0 C8 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, V, f! x6 R& Q2 Y* R3 ~8 z; JGetting Your Mind Right to Start Affiliate Marketing
+ \" Y+ \* \/ u) @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 `4 z$ n1 n8 b3 a) zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. w. M# O% h0 B% x' Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ Q `9 U1 b2 cwith any success, these claims are laughable and far from the truth.
2 k" ?! K- S8 Y7 N+ H [Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& c1 K, ^" ^% [5 C5 g1 }" Mflow management. The main benefits are the low barrier to entry compared to other businesses, and `2 _0 [3 Y, e" ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 S& |5 [6 S0 u$ |
overhead.
v" u, G0 X* ]- M, oThe winners in this business are the ones with persistence when nothing works, who know there's
0 Q* U4 }6 M1 u% X+ ~6 Iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' c- Q& J. J1 x3 QThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 h8 t1 ` H! l( S# ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! ]+ C) Y' _1 J. n& e# ]7 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing* [. ?/ _+ M9 ?4 ?
learning experience available to anyone with a few hundred bucks and the ability to open an
/ B+ T$ ~1 U( e# x# b' madvertising account.0 j! u0 H" S8 l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# D7 g* V( F; d3 |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 J8 ?+ P8 a z: q8 qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* t$ T! Y3 n, d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) V& K3 m$ Q! \5 h- O1 g1 e* d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! x9 C( x" w L9 K! bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) S) i3 C# p! P7 ?started building.4 X" m! y4 O: I7 H" t
Things you need to get started:
$ l4 e# j6 ~: G1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 \7 _0 Q2 b. m* O& H. z/ J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ r# j; ~* U- \: Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ C% p9 E* N9 ]# u4 m% w1 O5 E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ j' g1 _1 T2 D9 j' L8 e
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 |% c7 W% A. X0 Mwith PPV.- L3 T$ Z0 U* v
Basic Getting Started Definitions$ \4 Z% e9 ~6 S8 v7 Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" H4 n( I% Q, Y, n: s3 z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 w J$ y& k" ~3 g, p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 h: U9 Z7 N$ B" ^0 Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 W. C# i' J' n0 Z8 j7 _# \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate3 @2 V8 c3 k X! j+ N3 b" Z6 A) r
receives a commission on that product. An example would be the Amazon.com Associates program,
2 {& }1 c# {# ~. R' r4 V7 g0 LComission Junction or Clickbank.
/ K; @& }- }- K: _5 T! Y2 VCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. U' d u, l* O0 h) A2 xan action like filling out a form, submitting their email address, signing up for a service or sometimes( R% o# f8 U. x0 m
buying a product. An example would be Ads4Dough or Neverblue.9 B& J7 t) h" d8 x# Q" w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 |0 ^6 f/ V+ n+ X6 Kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else" {& x* v8 M$ i9 d u1 o- z' b; `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; T- j. X9 |& C7 c$ Yright from the start can really help you.) d2 s6 V: g$ O( C6 o6 J' n: u& t
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 v$ z/ ~, F% F5 M& m" ] K; c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ E# y: Q4 J: g# N" }( g, I$ I7 Z
view, starting anywhere from .01 or .015.
0 P4 |# r8 ?2 Z4 B! DIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& I$ i4 [1 X: r9 W2 X& Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: R* u" K7 z; H5 I+ U8 B* q: ^
MediaTraffic, and AdOn Network.) i! H% z: E3 Q; P; {* N
Don't popups get blocked by pop blocker software?
' z( ~& y# c5 Z% vNo. Popups are served in a new browser window as if the visitor had opened the new window- A0 J/ B2 n+ y* T; ]. ?* P$ Q8 `
themselves.
- B0 {! p' w, V+ GHow many popups get served to the visitor?9 {, K5 W" i; I6 S
The number of popups served varies depending on the PPV network. Some pop more frequently
: X% U) u% C* r. l$ B) ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# b* H) [, R9 T
serving this kind of advertising, so they have to toe the line between keeping their software
' h; }- k! f$ S0 ~0 s3 |downloaded and still making a profit.9 E4 i. u- g ~+ E5 S- y m6 E
Isn't this type of software bad? Why would anyone keep it on their computer?- ?/ t( P) ]7 r# ~
No, this type of software doesn't harm the user's computer.- h7 x- g) A2 k6 ?5 ^
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: Q I7 p- A7 ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 B/ G8 z6 U' Q7 Xthat they can continue to have access to the incentive.
S Z2 d& H' b$ z, j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. S& n4 U ^2 W2 Y, W) X7 k
How to Get Accepted into a CPA Network
9 ]8 \% J9 H& U SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; ~0 B( x5 y0 S( ato start looking for networks is Offervault which lists offers and lets you compare payouts across7 H" W1 i; n( v- }% ~) i
different networks.4 A& P# E9 v4 X' c7 x$ }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 F3 e) h7 g& v4 C1 P5 j" K- v
application and be as specific as possible about your promotion methods. Usually some time after- f+ K: v, g- q
receiving your application, the company will call to interview you. The phone interview is a critical8 U* {" C) [6 P% ]# w( u
part of the application process, and most networks will deny your application outright if they can't get
, f- {$ m8 S6 o1 `3 ?7 g+ B4 e7 b0 hyou on the phone.! V# x: F) {- D7 \# X
Often, the person who does your phone interview will actually become your affiliate manager after+ d" \; V( W: i' P0 |5 ~' O
you get accepted, so it's a good time to put your best food forward.( b0 U# B6 I4 x2 ]5 _1 |
You might not relish at the idea of someone grilling you about your internet marketing methods over
; E8 q9 e' A# { N' S2 @the phone, but trust me, this part is critical. Have answers in mind for the questions:
- A; H! e0 x4 q9 p/ QWhat methods do you use to market offers?; ?; R" N2 @6 w0 b" T' S
Do you already have a website you will be using?
' @; `1 D+ I5 o. ZHow much is your advertising budget? Q& P) [. h0 v# H) M
What other networks are you a member of?
% b7 W+ l2 _, F" w6 w" V+ J& r% [Who are your affiliate managers at these networks?
3 _* e( t& l( y$ Y' z( ^) ]Do you use social media (Facebook, twitter, etc.) to market offers?! ]3 x5 C& ~0 |: d6 N
How much traffic can you drive?3 X. P; I9 q7 }! p/ U* e+ S% W
Do you have a personal recommendation from anyone who is already a member?- c& v4 p8 A* E( c( }! t& p
Once you provide satisfactory answers to these questions, the network will approve or deny your$ P8 f: `$ m' s8 I6 A1 K% t9 \
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 C( K ^% Y! a& Z+ T: E: R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, t+ i# }0 {; p
for the network can be helpful.. [! N! S6 B" d1 B* F: c& P% M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
A6 a& }; v( L* m- q D: HSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 p* ]! V: {: ]3 B/ Y, ^( jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
w1 h3 d# D* F7 X+ u' p. Ypeople can open a lot of doors as far as networks are concerned.
9 ~- C+ S0 F$ u% b1 P5 QAfter You Join a CPA Network
* ^# ]8 q9 S1 N! O3 ]( ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! `$ I3 s& |& ?) B& U' V$ b) ~and make an attempt to get to know them a little bit.
8 v: o& }+ K. @3 K' ]Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* V" v- p! \1 f. U, I5 t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 j/ O( J; R+ }& V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; q' f; H4 J. J3 n; R; Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ Q! T& S: I; K) _+ D( f2 L! Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- {7 W4 b# z$ P: d' C
email. V* F+ f" q7 D4 B. ~" w3 h0 c
For more helpful info about dealing with affiliate managers, check out:
/ i2 B0 ]- ?! [! ^2 a& _3 E [, Khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 S2 R: n6 x7 \& E9 J( M" f
http://www.mrgreen.am/affiliate- ... iate-managers-want/" H, Z" P A5 X0 m9 U5 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& Z1 O2 S) @; s, @' j3 uSet Up Web Hosting
; m8 w! x* T6 {. o7 [! S4 M) FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ D7 m" B: t0 `" ~1 X3 E; d& xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 x- F1 i& u# O8 c( X5 `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 s8 a- I4 i7 f/ v; g# e
whoever else is on the same server as you.9 o4 h- V% H' B1 C b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' I8 n. U+ @5 Y$ Q, M" T. o( @enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 {* g, ^1 e: Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 Y g- @3 k6 u% ]/ xTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! c, z+ B9 E. V4 l
house full of roommates (hosting customers).4 r/ L4 B z3 y- t3 A* y' M: v
In shared hosting, this is like having roommates where everyone has no specific designated area inside
8 U( N. d }4 n% W6 jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* G+ i0 m# ]" ^( ifit.
. e5 d: ?- C, i; ^$ W+ pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- N! {" b' E3 T- f7 q* y" g H7 J5 ?
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
. d N$ z- F" w# W, b( B o; V- vtheir food. Everyone else's food in the house has less space to take advantage of.
/ S2 _: U1 u% ?' c' ZIf you have less server resources to take advantage of, your ability to serve popups will slow down. For2 A3 J% [; ^5 s: Y8 ^% `
any type of hosting this is a bad thing, and especially while running PPV traffic.) W7 u) E% b2 J! G9 u
In the case of a virtual private server (VPS), everyone in the house has their own designated space9 Y6 S) d( r3 i; h, \
inside the fridge to put their food, and other roommates can't come into that space. The server is/ K$ V! N; P" I- o0 d
partitioned, so that each customer can only use a specific amount of resources at any given time." s8 r4 d$ I1 k F
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 L) o0 y W% T5 x* ~7 t
belong to you and no one else can use up those resources. This makes it possible to serve much more1 @2 A" W6 U( f
traffic, faster.
- [6 c: p5 }! L* N& b5 t! g) uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. U3 n( y2 K7 z& w K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ D0 J; T0 j$ g1 n
here:
, ~$ z' x0 r" C- \5 x9 ~' \1 T* w+ Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, b# e/ U) n% P7 s! O ZVPS&highlight=hosting+ i& D& y) r! m3 K- O: n4 u
Dedicated-Hosting-vs Shared-Hosting
# K' E3 Q( j+ m8 ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 B4 M1 Z5 z) t' O6 Q7 a
Hosting...Your-thoughts/ I8 @: @' p; `0 N* r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- { i& B0 a* o* [8 OHosting Providers for PPV
! t2 y8 ?3 `; y6 d2 p% I- XBeyond Hosting
$ a' C2 F; ]9 e$ [. Bhttp://beyondhosting.net/! d9 z) c0 W1 l9 ?7 ?4 f& z/ ~4 `
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% x) \& u& _1 S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 M& c! @, _8 m e; L& O
direct linking with PPV. Also, these guys provide great support.) r, }- S3 G# ]0 _0 G6 m
Prosper202 Optimized Hosting
3 ]4 x# `% G0 E% s4 R+ jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 P2 f( O% A0 O1 j. P: |+ K
CPVLab Optimized Hosting
3 U, T1 A5 `4 Z; Y% T" q% Thttp://beyondhosting.net/CPVLab-Hosting/3 p9 A8 N5 M7 k6 t4 { N! P% |7 {" _
Domain Names for PPV7 N* X; }/ v* J/ g9 R3 v: D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 `- D1 h8 E" X7 t: @: a8 n
where you're going to host your tracking software and your landing pages if you decide to make them.& }2 {) @/ g3 M5 \4 A( F- w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( B. g& K; I2 G- y+ rbland one is fine to start with, to host both your landing pages and tracking software. The .com," u9 v/ b- m+ m; m3 f2 {* U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ @2 }) l. J9 D- Q: q
term or build a whole website.$ n; S, K* s* j% M7 Q7 S/ d% Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install, f. |$ K4 ?7 `9 b
tracking software on your domain. This is really important, because it is necessary to track your$ T" g: _8 G. n! N! v
conversions down to keyword level so that you can optimize your campaigns. Without proper2 Y( e1 `/ R: y' t
tracking, it is impossible to know what is working and what isn't.
$ g; I! A. ]2 f2 P% h6 UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 y4 U: W- G8 V/ kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 @6 _+ {$ Z% G) x% E
Prosper202
) a& v% }/ ~' a3 W/ uhttp://prosper.tracking202.com/apps/
0 Z, F0 S( |. U6 U" QCPV Lab
2 X; K9 `' p( Z7 ^9 h3 Z; ~7 L0 L bhttp://cpvlab.com/
7 a! a2 R) }* C. |8 x; A# t" qCPVLab Help Videos! U C( \: j- X2 `4 O4 Q
http://ppvlab.com/oweiw/oiurw/vdm.htm- f& N' o3 D2 M( X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ J, x- Z, z3 p# r7 a
industry standard.+ _; C8 C4 i' T' A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! t8 B$ y% x+ R# F- pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! C9 A- |. C/ Lgood support if you have problems with your installation.
* e: b8 @& T& g, F6 K6 A2 kTracking 202% z. Y2 E- ~4 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% [2 L# Z: @, V7 x$ F# S9 y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. x+ I. I" U1 M6 {" I
area.
& r0 l9 D" `+ G$ |If you choose this option, keep in mind that your tracking software, one of the most important parts of
& H8 G2 h& a$ d% }# myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
[& H9 ~) i/ Xinterface, and their hosting.7 j/ J, v. B$ e9 @1 j& I* ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# m: U" l# {+ m9 {# L; ~$ h
and targets which you are bidding on. Leaving this up to chance in order to save money could( d4 x* _- Z" y+ w) h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
H' S; n/ F2 u8 q7 u5 u: @were using.
; j" T4 Y( D$ H7 _/ i3 |: U; GChoose An Offer
: l7 E, X7 [5 n4 f$ }( v3 [( VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' W1 v# |$ x( Y1 j2 U- j
Lesson on Offer Selection5 Z3 R* { P' L" {! ]4 ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 S2 v7 t' x. ]+ i$ l
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& G! j! V: w8 j7 m' wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: {) T* j5 H! Y( {1 z& {5 p3 yLeadImpact as the traffic source.
+ k: _( o5 G7 `6 B3 q4 w7 P+ lNow the best way to learn how to put all of this together is to just get started. For some variation in) @4 d( D! b: a# O f1 j
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 o/ S* F- W/ X: l# {
campaign.
! H+ e/ z C7 k# u1 F& {When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ R* Y: ~$ I& E* gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; ]9 ^, M6 u/ nthat all traffic is accepted.
% h- R( s L2 K9 n; ]- cFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# ?6 `; c9 Z6 r4 {5 Q- m
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 F% N# M+ P2 Z# A4 f2 ^: V5 Qget creatives like banners or images specifically for the offer.' f: u+ t7 a: i- T5 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
a- _9 M2 F8 q% oBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ ~; p- s; w( F6 V5 q! Q D
track my keywords. Without doing this, it isn't possible to see what's converting.; G+ L/ g s: y* ?5 R9 I7 Q" e: k
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 \ H r" k3 u0 ~4 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* j6 x9 W* ?! [8 {1 g* v# ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* H& Q! P. R, W! K4 f: ibottom of the page:5 v' _. a/ y7 }
Next, I have to cut and paste this pixel into my offer at Ads4Dough. S4 r1 ]* F$ m8 y1 a& y- ~4 N- N
Click on the offer → pixels → Add a new pixel and this comes up:4 w& A9 R. b/ J, K$ j1 I N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
k) x, Y7 \8 C! Mfrom your software into the box that says 'Enter URL of image to load'.
; ?0 G! J) D! X3 k2 C1 zOnce you do this, it should look like this:) l, s1 |, c5 w# j4 j% |# }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 ~1 ]* v( g$ w( R/ W; UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 v6 P( l- q' z4 BNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 ]% C6 ?( {+ q2 K: \Prosper or CPVLab.; n. R% K# K( v
& a. m4 b1 u% @1 ~ |
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