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PPV GUIDE [PPV新手入门][28页]
3 J4 S& s' ]& y7 [4 ], R; y详细的请下载电子书！$ r- i7 {- j0 q
9 |/ M# q7 e G1 @; p" G; p2 \. }+ V2 g1 y2 l6 F9 P: ]
Newbie Guide# I8 e5 x- r. ~, U
PPVPlaybook.com
6 a8 q3 O! R3 m3 T, tTracy Shaffer
& a/ w5 b! q8 J0 q+ j1 v( S2 _# j( ZDavid Ford
" y R. V }% S2 `9 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, p3 r0 N: Z+ wGetting Your Mind Right to Start Affiliate Marketing
/ U5 J' y! k/ F& \2 BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 U' A" [" f( w! G0 }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& a* b4 G( N7 r# R2 \1 W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- o: F& e+ V" [0 w5 Y, O: B' G
with any success, these claims are laughable and far from the truth.
! b% {9 f8 G% b0 G2 |3 j* e( q: yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% _5 H+ P( |/ B1 @flow management. The main benefits are the low barrier to entry compared to other businesses, and
% H. b3 }, k+ u% A2 D* J" D7 D! Vthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* o& M+ r V( i' f3 A7 K9 doverhead.) a* A7 ?$ o& c% N! ?" G
The winners in this business are the ones with persistence when nothing works, who know there's- |9 E4 Q _ F
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 r/ m/ X# k% C& C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 A' O; F6 V2 D; b! j5 pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 K4 {5 h6 ~9 Z% F' o5 bMost of these things happen suddenly and without warning, and they all contribute to the amazing
( V0 A$ g4 N' w1 nlearning experience available to anyone with a few hundred bucks and the ability to open an* T& O" W: r. y0 w8 {+ Y
advertising account.
* d( T) D2 ~- w+ H, n8 v% k- yYour competitors are willing to work at this around the clock. This isn't a push button, instant business7 {; F5 z# {$ p( y. S9 j
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 G+ \( R& D6 u2 b" Q- @: w2 _marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% n) S. z( l- e! D4 l \ h7 vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 p6 V1 A" M7 d$ k* s( h( M, xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* d3 w w/ U: K- ^6 e9 Q: P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) _9 O2 m( n& i F/ T) K' R! hstarted building.0 x! n5 I& Y5 h( x/ H. d
Things you need to get started:
! r; V& H& _2 p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' v' l* ^' y% B. B- n: B4 H K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 t0 R! j+ w8 |9 e9 }2 k* t: T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% a6 F: a2 E% H4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ h* g7 k) w# UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
. K. ? O0 m2 y4 I( ^) lwith PPV.
7 N; `* Q, L* v# q! ^Basic Getting Started Definitions* W2 R8 |, O3 n O5 K) f Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 @7 T' p* C1 a. C raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# y+ L5 M4 Y: C8 a0 ~7 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- L; I% U& Z0 I# ~6 X+ u6 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: F8 _, K3 u8 `) W; U1 L; n4 m6 [) O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 H8 W3 ?) S' R
receives a commission on that product. An example would be the Amazon.com Associates program,
4 ^9 m% z" f! X4 r6 HComission Junction or Clickbank.
) |5 W, l% |' j$ w) w- K$ r9 w( u, bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) d% p% w/ K+ t A
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 K8 h c4 z8 x8 x2 E, Q
buying a product. An example would be Ads4Dough or Neverblue.
n( N& ]0 r! }( @3 b7 ]Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! U* s& `) }$ D
account, getting the affiliate approved for offers, bumping payouts and just about everything else# T& [; g/ N2 d6 z3 ]
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! p. q5 ], \8 f0 t
right from the start can really help you.4 Z' z& q: `( G0 `6 p. S+ `
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) M& v6 U9 o1 @* e7 a5 E+ Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 C" h2 Q5 L& x7 j% ^6 u4 G+ F
view, starting anywhere from .01 or .015.
, A# s' ^! P6 U8 h6 ]! EIn order to use this type of internet traffic, the affiliate can sign up with a number of different a* u1 O( @# y1 t, q) z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' ~9 `) r6 E# `: Y* uMediaTraffic, and AdOn Network.
) [8 Q9 j$ L, D# V7 ^0 p8 Z% d; \Don't popups get blocked by pop blocker software?
+ W$ J. Q0 B6 f2 qNo. Popups are served in a new browser window as if the visitor had opened the new window
H1 ~) u" {0 a6 }" d1 B8 T* Kthemselves.
6 r+ {2 N; ^% e% l& IHow many popups get served to the visitor?
, ^4 K( }4 P. ]/ s# L% i- WThe number of popups served varies depending on the PPV network. Some pop more frequently
T9 K Q9 j& g; U% N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 Z, K$ ?- ] K2 b
serving this kind of advertising, so they have to toe the line between keeping their software$ {. G. [8 q) w, \$ N( ?) ?9 u
downloaded and still making a profit.
! L7 r4 y9 T; C8 P6 GIsn't this type of software bad? Why would anyone keep it on their computer?
6 [& F7 b; `4 d1 YNo, this type of software doesn't harm the user's computer.
6 I5 [: N7 m5 pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- P) _& y% w2 t3 D/ N! D' s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ B( {0 y/ m$ g7 W4 H" }* u! i( Kthat they can continue to have access to the incentive.1 _7 f# M7 t* W |# H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# g. o& e- N' h; J+ o5 C8 b: l$ U7 oHow to Get Accepted into a CPA Network2 ~- |4 h2 X: P/ W3 y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
B4 `& P" X/ @2 S* m8 z: ?to start looking for networks is Offervault which lists offers and lets you compare payouts across
* b. d0 V7 |* d! g+ n2 Zdifferent networks.
/ H3 D$ c; d% ~+ POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)! t! i: v' x# {( _
application and be as specific as possible about your promotion methods. Usually some time after
$ C3 n+ \! O( ^receiving your application, the company will call to interview you. The phone interview is a critical' U- o( p# f" r' h I/ q8 |6 D i0 z0 r
part of the application process, and most networks will deny your application outright if they can't get* c: ]1 v8 y% n: D/ {& ~. W7 E; _
you on the phone.) A4 E8 }! `* M# O7 Z
Often, the person who does your phone interview will actually become your affiliate manager after% b+ v4 P* H8 `
you get accepted, so it's a good time to put your best food forward.* r; j7 |: }$ j }
You might not relish at the idea of someone grilling you about your internet marketing methods over* J" n' b% Q) e. R- I
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 L. s; w; h, i, o* T: {& s; J
What methods do you use to market offers?
N I* v0 p: M; m; S& LDo you already have a website you will be using?
7 f/ s2 [* _: t& t$ i) XHow much is your advertising budget?. @% M }/ ~! P
What other networks are you a member of?2 A" z0 E0 o2 O G1 O
Who are your affiliate managers at these networks?9 O5 x5 W L& a) h j
Do you use social media (Facebook, twitter, etc.) to market offers?
9 n) L. T& V0 YHow much traffic can you drive?3 v6 F$ D7 r$ ^* P( p0 m7 H$ Q
Do you have a personal recommendation from anyone who is already a member?
1 q3 k$ K3 {6 p Q8 ROnce you provide satisfactory answers to these questions, the network will approve or deny your
: s. `' `8 a6 g. e! g& kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 @* O! }2 C. H' z9 j0 p) @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) g- G; c! ]5 Pfor the network can be helpful.9 g, q$ I- x/ k+ y0 A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. D) a0 y1 O+ v& A) YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! k3 p& X3 B4 A5 c. G6 e3 n1 iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 C; s& n" a5 M& U a/ A6 @people can open a lot of doors as far as networks are concerned.* x, E3 O; X5 k- g. v5 {3 Y
After You Join a CPA Network# Z" O; w& ~" j
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 ^, U$ A' ]6 M. B$ k9 p4 dand make an attempt to get to know them a little bit.& P, V4 x2 o# r* C" d; V$ P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 f o" s" }& B+ A) s0 R1 L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 T% ~! J' P2 B0 |. T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 e& U2 [; V# a! H1 S7 Blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ J1 C, i$ t/ a1 z H. z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* k, h% J- b0 z( R( A5 [
email.
7 G3 H7 M4 T* t/ ?# N! g4 EFor more helpful info about dealing with affiliate managers, check out:
% a; r3 G& N1 t0 khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 D* ~2 C; v! u# h, Q8 t* _http://www.mrgreen.am/affiliate- ... iate-managers-want/
! k- h! B5 s. V6 f6 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ N8 J- H" J0 k
Set Up Web Hosting0 A: M* E+ x1 L3 D* J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( X& N; Y2 [# A' K- c: C. nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared. I% V; X/ l( g& C$ r7 D$ Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* H, {; F/ C( D* U7 `$ X1 X: [# c/ Y: ~whoever else is on the same server as you.
& [) o4 V0 @8 p. I, hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# H' c% T7 d: n2 l: ?enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 P6 a* M( N& c! V# Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 W8 h! b; T+ F- v0 }& u9 h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 c# i5 j* o0 s
house full of roommates (hosting customers).
2 W" ?) I+ w, V* ?In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 [$ T1 ?# C0 vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
D8 K% Y6 j% s2 ufit.
, g" _* X+ \6 j5 P* R0 sSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 W" E! s; M/ O H% i8 c& kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& c3 v$ p& V- c6 S' [! ^) W# h* K# stheir food. Everyone else's food in the house has less space to take advantage of.
# C2 U. `- r6 _6 d9 e+ H6 D4 FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' F9 L5 E6 w, r& o; D0 o4 Yany type of hosting this is a bad thing, and especially while running PPV traffic.2 M) d( _/ G- T, o4 w7 A& K
In the case of a virtual private server (VPS), everyone in the house has their own designated space, Q" w2 j6 R1 n: O
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 H* N, L) ~6 R- n6 ^partitioned, so that each customer can only use a specific amount of resources at any given time.' h, `- n- N4 s/ g* `4 \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' }5 ?+ L* I g6 H4 ]1 S
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 j5 z- i4 P1 Q4 K! ^traffic, faster.( {6 c$ ~' }- P: S: E$ x: o4 |. M4 R+ X
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& Y, o( k7 u4 N3 l f( ~9 K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is N/ m4 y1 x o) m0 |# |! i
here:: I: m' T( V8 ]5 F- q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
y, i5 F+ a. D( VVPS&highlight=hosting
8 i+ Y0 Z0 a y6 Q+ f% XDedicated-Hosting-vs Shared-Hosting+ C* Y0 f# [( n" |/ b1 j5 H* @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 S0 [* S' Y- P WHosting...Your-thoughts# Z7 h0 w }( `1 L8 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 N% C* ]& T: q+ f5 }: T {( RHosting Providers for PPV
% @& A2 w7 D# }Beyond Hosting
& N1 E9 M$ J5 dhttp://beyondhosting.net/6 _/ e# X( O [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ K0 D1 ^9 I# \8 f$ B( A# v/ y7 Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: e: y. O7 b( pdirect linking with PPV. Also, these guys provide great support.: n, \/ m8 K' [7 y1 q) b4 `; Z
Prosper202 Optimized Hosting
3 ?$ f( _% Q( j; L. d' F. ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/. M+ Y9 T7 S7 c0 Y
CPVLab Optimized Hosting; ]# B% T W0 m* ]
http://beyondhosting.net/CPVLab-Hosting/
3 V J& c& X7 g, R; J7 `5 J( |Domain Names for PPV
, Q$ W; [5 \2 }) pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* b& A7 r/ `# }! {- T% cwhere you're going to host your tracking software and your landing pages if you decide to make them.4 ]8 z h! ^! [* G) F+ t S( b D) W, T
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 H' E1 e, P$ G* H* L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ c% Y) R8 E5 J% `4 |9 e+ G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 @; j; }1 \, ~7 e# Aterm or build a whole website., v! v. {+ S. F* _& N9 E; i
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 p3 z! t$ E( ?: |- p
tracking software on your domain. This is really important, because it is necessary to track your
8 }& F" ^* [' [6 d$ uconversions down to keyword level so that you can optimize your campaigns. Without proper
( Q, b7 U0 d8 t) ]/ |2 U* O' Ftracking, it is impossible to know what is working and what isn't.
2 v/ A- M* `) `$ Q+ u5 w) N( qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- T% |% |% R1 \" m1 R- C' q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 o8 B6 c6 z9 D/ ^2 R0 }9 d; G. \; W" `Prosper202
# ]- u% w7 h) H2 D5 X2 }8 [http://prosper.tracking202.com/apps/
0 P1 }+ a, k" MCPV Lab& b: E8 A( ^* L; e4 V
http://cpvlab.com/
# q( A7 R# j, q4 n! lCPVLab Help Videos7 P1 s0 M' E6 {' n& A5 ~ X) L8 O. u
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ R l3 j1 s: VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an' m. T: C, v+ L7 c8 m: _ M" H3 o b1 f
industry standard.- Z& Y9 A! y* g6 g3 ?& Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 j) U) J( {" D9 k% M: s; M
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% I# M, F6 O* d: y# j/ @
good support if you have problems with your installation.
- Z6 _$ l7 s6 B/ qTracking 202
+ ]5 `' o8 q# n' n, { W& VTracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 k0 Z* O, K( w1 ^. F- {) X( D! ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 C7 h5 e6 v/ R5 u1 A% ^area.
" f7 m. O. s) @7 AIf you choose this option, keep in mind that your tracking software, one of the most important parts of+ N0 {3 m8 h. v8 r. r3 ]
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( t2 b$ x8 c! j/ a! Z- W7 Z
interface, and their hosting.( @) \& W( m v f' d- v; P+ X
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 f" i: k- y7 p& ~; J Y& n9 p
and targets which you are bidding on. Leaving this up to chance in order to save money could( e W! `4 p! _- e9 S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you H& K& l; m6 N2 S1 q
were using.) A9 L2 q) \8 t
Choose An Offer
7 Z9 s. Q& o% l9 j# BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 A0 W; ~9 d8 L3 ^0 @% h# D# l( GLesson on Offer Selection
+ l9 g- j8 F" ohttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 C8 a O n; FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. j' ^6 O& m9 `2 S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 |# v! m& \. d$ O5 K" r
LeadImpact as the traffic source.. a7 @/ C7 A5 c3 }. Z- Y
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 J3 Q; {7 t$ k+ T0 J5 {; lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, |; v5 X0 W: O C* O5 lcampaign.
- v4 p6 g2 X# w0 ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! {0 _, Y+ G7 q2 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) F. W$ ?- `4 V9 n6 x- Sthat all traffic is accepted. o. ~3 z# s, \9 e8 [* _* Q2 d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& _+ l7 e3 S# H( X4 z' j& E9 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
. V) k; N! t( q2 }1 y/ hget creatives like banners or images specifically for the offer." b, ?/ l! [" w7 [0 G' a; f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& m6 k: X3 G6 v) h9 N# a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 n- ?0 V K! P! C& G, v$ {/ O
track my keywords. Without doing this, it isn't possible to see what's converting.3 a3 N0 @1 H+ H! i6 n. v& T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( q( m K* X+ O- b' p& k6 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 _+ j3 S6 O. `- j' I1 z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; v' @( {) c: B2 fbottom of the page:! k# R% `( z( O) ]2 `$ P" p; A* q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 {& c8 L4 s6 k: B* BClick on the offer → pixels → Add a new pixel and this comes up:* N3 j/ c% {& k" o. H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ H/ Z7 g* S- \; O/ ^: p
from your software into the box that says 'Enter URL of image to load'.# j+ t7 _9 H! d& u4 t# n4 I
Once you do this, it should look like this:
8 ^( G/ K+ Q8 y" z' e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 s, q' O d t* \: A: V @* nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ u4 ~. V0 x& v$ ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 U1 s- ^! h3 a2 G3 aProsper or CPVLab.
" X1 Y# N7 l; W) p% X4 O0 P( W1 ^
4 M% R9 E/ n, d: }# ? E |
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发表于 2012-12-27 18:47:17
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