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PPV GUIDE [PPV新手入门][28页]7 R9 E% S7 w6 q) O# R
详细的请下载电子书！
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Newbie Guide
% J) c: C1 A6 c5 C& \* M. mPPVPlaybook.com
4 ` a0 U: a: i7 vTracy Shaffer
+ s( D3 x. q8 FDavid Ford
j Q. A2 a4 u# N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; `1 h l- b+ LGetting Your Mind Right to Start Affiliate Marketing
: _1 D6 |; G! \. _" |8 ~* fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 H* z% k6 K* O; t, k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, }8 I- I+ m# q9 U% myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 F: P. ]3 V# P+ _with any success, these claims are laughable and far from the truth.
0 p8 m0 e3 [1 ^6 O% e3 O* Q; hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 |! U6 K; c; f1 W6 s7 uflow management. The main benefits are the low barrier to entry compared to other businesses, and
& E& U! I: |9 f. z7 A/ `/ X# Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
- d0 @+ L) M# S, [* a* e7 Aoverhead.- W1 m- \/ f5 a8 x$ `3 K+ n
The winners in this business are the ones with persistence when nothing works, who know there's
9 o6 j3 z7 S% Z- O* U% ~2 F6 Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 B# F1 }) s2 X0 Z' t0 aThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& n# ]; U: {! u# |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) t2 \: e3 r% l9 D: [$ CMost of these things happen suddenly and without warning, and they all contribute to the amazing
! f; M) p. \6 I! S, w. Ylearning experience available to anyone with a few hundred bucks and the ability to open an
6 V( Z! X5 j# O3 u( V8 U4 M0 Yadvertising account.
$ F3 I4 P$ @! n( C+ k! LYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 C# b* y. v1 `( ^- I* `- c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, F5 e! O ], X* Q7 \0 @! _& O2 k. I1 O
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 n/ Y" i- `% D" L9 X9 K. H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! V) a5 c1 l/ I+ D: IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. Z9 V9 l6 s1 Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get( r. k, f ~! X* J+ x
started building.
& b( x H( O9 t" D1 _Things you need to get started:: C4 D# r0 D" T# X, Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 }! W8 j' B8 R0 w" v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ ?8 I7 J. @3 R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 l. ~6 ?' U' l: g( s3 ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; r' {3 V8 ~; E# k- }1 b" eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" i' v4 f' l5 ^! l
with PPV.3 [: p; M: h% Q1 ~
Basic Getting Started Definitions
" } r) ~: d9 X G* nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) R4 D8 s: i5 g9 Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 R$ |& N( Q( D. H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 y7 U7 ~$ R( S$ v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., u Z* F+ }# j% ~6 b! l4 I( Q7 ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 h( M& p2 r4 V/ o* _
receives a commission on that product. An example would be the Amazon.com Associates program,5 J" J l( l) `( J
Comission Junction or Clickbank.7 Z6 |- ?6 S5 X4 l3 K4 r1 f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 J5 ^: C, c& D' s$ ]) ean action like filling out a form, submitting their email address, signing up for a service or sometimes
+ k, n! H0 U% }2 H/ ~3 abuying a product. An example would be Ads4Dough or Neverblue. R) c5 |# W0 A/ s* [3 h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" `: Z) D- [0 P3 `+ `2 Taccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 o; K" W: Q; L- v& E& V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 v. f4 f, {9 q& ^* i: m4 }8 {* ^ R
right from the start can really help you.
3 M6 Q9 z v4 e4 }. U7 KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 t, _. i$ @8 U9 V: x3 x% R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 U. R5 P+ }; _( Y0 wview, starting anywhere from .01 or .015.6 V" R1 _3 ?. k9 `. t' ]% @ y% P; Q
In order to use this type of internet traffic, the affiliate can sign up with a number of different- N/ `* [1 v' s4 m1 |! @
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; `" W7 s1 s6 ?: N- ]
MediaTraffic, and AdOn Network.8 X: U4 x$ z" ~
Don't popups get blocked by pop blocker software?0 w" ~' e7 s# r% \# V% y* R% l
No. Popups are served in a new browser window as if the visitor had opened the new window4 F" T$ }% ^; }9 V, U9 e9 n9 K1 l
themselves.$ O" V$ s, ]4 z; W
How many popups get served to the visitor?7 K5 v t. k5 q+ f5 M4 |( h: n, n
The number of popups served varies depending on the PPV network. Some pop more frequently% U/ [. B8 l0 z, [ A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% Z' M1 |! |& [$ Y5 U8 ]( e: ?
serving this kind of advertising, so they have to toe the line between keeping their software2 z: e! k' T- Q7 S0 f5 Q) h! W" D
downloaded and still making a profit.7 t, m: ?( G& L/ |: _$ y
Isn't this type of software bad? Why would anyone keep it on their computer?
4 Y# `2 v. L8 O6 z" bNo, this type of software doesn't harm the user's computer.
, d! k! H1 \/ r1 Z: v/ [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 B( A# O4 ?" c. ]
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 R! \* N% H' cthat they can continue to have access to the incentive.
% ~% V0 J; `2 V: ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ Q% m$ s* H+ U0 j3 e
How to Get Accepted into a CPA Network8 V4 L+ w: a9 `# b$ r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' m; v3 n$ d1 p$ Hto start looking for networks is Offervault which lists offers and lets you compare payouts across' ]5 O, @2 z i h3 N9 J" C
different networks.4 z O6 P' _6 x2 O
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& ]4 g8 t# L! C3 H9 f' X0 Y
application and be as specific as possible about your promotion methods. Usually some time after9 R. ?( V& T* S
receiving your application, the company will call to interview you. The phone interview is a critical' m+ X; P- P# h! c7 n$ ~7 c0 } O
part of the application process, and most networks will deny your application outright if they can't get
# o* J# W$ R( E; h/ kyou on the phone.
* P: r/ w' Y+ g) QOften, the person who does your phone interview will actually become your affiliate manager after
8 z7 P! [0 J* ^, n2 hyou get accepted, so it's a good time to put your best food forward.7 X+ `& d6 E' p$ F
You might not relish at the idea of someone grilling you about your internet marketing methods over
) ~. g; X* \; H' f9 Ethe phone, but trust me, this part is critical. Have answers in mind for the questions:6 e" D( W' V6 i8 f, G+ E1 ]
What methods do you use to market offers?5 U U6 c1 l9 M" E$ Q* R) P
Do you already have a website you will be using?. R7 f5 q! E+ l l
How much is your advertising budget?6 A6 d, g6 w" Z) c( Q
What other networks are you a member of?
4 R. ]5 X, y4 \ U. vWho are your affiliate managers at these networks?# c, t: U' ?" Y( V' y
Do you use social media (Facebook, twitter, etc.) to market offers?( C- y5 \$ ^# R& M# \
How much traffic can you drive?5 s- e, a3 [9 t6 w, L
Do you have a personal recommendation from anyone who is already a member?
8 w! _; [8 d [' l# |* a, ^Once you provide satisfactory answers to these questions, the network will approve or deny your
& H2 j4 K8 R7 S% P7 @application. If you get denied, just keep applying or call someone on the phone and try again. Be1 q$ ~) _' H$ a+ _
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& `& l7 Y1 \' qfor the network can be helpful.7 @ u7 h( \4 V) Z9 f# ]# G5 v
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ [; ^, m' c- ]' x' K/ n% cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- j: H$ ~; w& e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 k2 p' Y$ y4 Z, m6 Y
people can open a lot of doors as far as networks are concerned." t) E$ z/ u6 K; X
After You Join a CPA Network
+ p" Z1 V0 s2 q. g# YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager D( s& _3 q, N4 K) x
and make an attempt to get to know them a little bit.5 u. b) W2 ]$ K" O1 i# a3 N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 j4 F s& s* C: |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ a; x W# E* j8 a/ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; R7 i' W& H8 a8 mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" r6 \; i8 g* Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 D) \* s0 e! M. @" X
email.( N/ l9 _& n+ Y3 z
For more helpful info about dealing with affiliate managers, check out:- e+ G. \' \# ^; m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; H: [6 a; ]/ q& Q7 q8 ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: L+ S, L6 F$ G) D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 O- N5 j- V1 p' `% j4 F e1 USet Up Web Hosting. C1 ]) m4 P" P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 c7 g, Y. H5 v# s7 B1 S6 |about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* v; m# P2 k v7 g% f6 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, r+ x6 ` w- a, p* }whoever else is on the same server as you.
- r+ }- m7 K+ n7 K6 CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 w* M% M4 J' N" X2 f$ @enough that the visitor can't close the window before your pop up is even shown. You have about 38 Q/ P+ I, q8 S/ \; B: m: i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, `; \* K& A; C$ {; v/ v0 P& }8 u6 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- ^1 `' e W4 X O6 U8 R0 Ohouse full of roommates (hosting customers)./ Q2 K8 e0 `* P3 u0 e
In shared hosting, this is like having roommates where everyone has no specific designated area inside B% @1 \5 R$ p4 C* Q% |/ l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will F# W; w8 u3 U7 t ]3 F1 p
fit.
2 @4 t* A) V5 T7 E6 F/ bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
' {/ ]/ X& B9 M- u1 m! M/ U6 X8 rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate: E* d4 V: @5 R: K; Z9 ~
their food. Everyone else's food in the house has less space to take advantage of./ |* |+ A4 L5 c) d* K# L, H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& l* n& w# I6 Vany type of hosting this is a bad thing, and especially while running PPV traffic.- o0 t/ G0 {2 g4 \1 \/ @8 I- Z! f
In the case of a virtual private server (VPS), everyone in the house has their own designated space5 \1 b! ^3 U4 o+ W' t1 _
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 u* K N+ }2 W* Mpartitioned, so that each customer can only use a specific amount of resources at any given time.1 Z4 r# w# i2 V% B, c1 `' L8 P6 K. q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( B% ~6 B! L0 f1 Ebelong to you and no one else can use up those resources. This makes it possible to serve much more7 }) A) q; n; Y1 [/ H
traffic, faster.
0 E! Z2 o" {% y- F7 ^; DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, [$ R# z& a3 c7 d2 m8 [Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; r8 U# \2 f( s9 shere:2 @5 b' O6 W {/ B4 X& N6 x' I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% Z3 S/ ]; r, x% m7 mVPS&highlight=hosting2 k. M; @' Z Q; l- r, C
Dedicated-Hosting-vs Shared-Hosting
* m0 a( G2 \6 i; J, | w4 e* Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( i; w8 q" F) o6 P+ D
Hosting...Your-thoughts
' Y# r2 [3 Y6 u; @' o7 Y- s& c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 k" `0 n) q# ^
Hosting Providers for PPV4 e" B! x, D3 x+ M, O
Beyond Hosting" t6 W. }; Q$ y n
http://beyondhosting.net/$ x/ k% Q0 ~' o( U
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* h0 c4 `) p' w( m2 K3 I, Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 B8 ?9 M* R7 ?- T
direct linking with PPV. Also, these guys provide great support.
* o3 h* R' d9 U" \5 U* bProsper202 Optimized Hosting
4 ? Y& ?; D+ Lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" S% ?1 u8 g( X1 L# \) `: l! S& Y/ ACPVLab Optimized Hosting* v* G5 \- h# B* Z
http://beyondhosting.net/CPVLab-Hosting/5 s. K% j7 L) n/ h
Domain Names for PPV
6 X, Z; }+ U; x) ~3 F: GOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* Y7 q+ t/ ?1 _0 z6 G2 O# Dwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ W6 B2 u" p7 K% f6 BOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ _; r. v) B: w. Y- \bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 J; V1 R I2 Y6 x6 H1 X! {7 V.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 T$ K. B/ ?8 O$ ~/ S
term or build a whole website.
' I9 |+ G7 w1 L5 H- lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 K) J1 _* `- V9 d' ~ U
tracking software on your domain. This is really important, because it is necessary to track your3 x% A% k* t& o d( f+ ^. H* y
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 z+ B7 o( _! E( `tracking, it is impossible to know what is working and what isn't.
' h) q- I9 a, g: e+ {! w$ J: u5 tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& K6 S7 n8 w3 v0 ?. p% Q0 J7 @$ }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. c4 n: W6 c- h) {6 C+ z0 YProsper202' u2 @9 g+ { [# n6 d* {
http://prosper.tracking202.com/apps/ v7 a/ A! F; f
CPV Lab
, @& W0 G' H4 bhttp://cpvlab.com/
9 V) I* B& e! Y6 k8 oCPVLab Help Videos$ S+ b6 ]5 l0 g& }2 W1 `
http://ppvlab.com/oweiw/oiurw/vdm.htm* Y" H# T3 C" J) s/ m
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# A, \$ ?0 g8 O% | k
industry standard.
0 n* s5 A F$ ^8 z9 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ w. l/ g, m1 I6 Y. H7 @2 m% Y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from R3 W1 ~- ~/ W2 b2 T, J
good support if you have problems with your installation.
7 h' ~& s+ a. ?Tracking 202
& [8 K/ l0 P _: t* cTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 I0 D% @2 r3 U8 o; \# q% zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ {, \5 U( n6 p4 {2 J
area.
$ e; Z" ?% V B1 ?& JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 a" g; N2 f+ n% N' w6 L+ iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 j; a4 i4 I$ S, |
interface, and their hosting.
4 }; j; i7 X. i* T/ e# u4 YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ |9 S- U2 ?- ?6 c! vand targets which you are bidding on. Leaving this up to chance in order to save money could
% |: Z. z1 h/ U1 \potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' @3 ]0 ]! A$ {& \9 C% D, F1 X: C6 R( @were using.; s. Q! T5 v4 z0 i5 O$ Q
Choose An Offer+ @. S2 i" G, q% C/ |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# t: J( J# d0 n! Y2 I% Z
Lesson on Offer Selection8 b, H1 ~1 D) @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( }# e8 d7 }/ Q3 o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! D4 a4 g$ O* d" m( n; `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 j0 |- o- k+ B7 g
LeadImpact as the traffic source.+ y8 i* v+ \- _9 S0 }
Now the best way to learn how to put all of this together is to just get started. For some variation in
u$ v1 V3 l& a; [7 Y( Q* _2 ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) r4 k% q w, j( bcampaign.
( k% `' }% `8 s0 B2 U8 _When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: @4 z, n" X1 z3 G: m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) T+ M/ }! |8 e& X4 j: y- j$ Jthat all traffic is accepted.
7 e4 q! s! Q0 n* ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 {& J! ^- j2 L0 t% P- ]* oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; ^# ], a% `9 J6 r( a) E7 A
get creatives like banners or images specifically for the offer.
3 j' C8 k3 U6 U W* L& H1 h* M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 P2 ]0 N; q6 k" a. }9 V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can P r' w7 X; h Q
track my keywords. Without doing this, it isn't possible to see what's converting.+ a7 Z9 U0 }) m0 I1 I" E+ b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 g# F4 I, X% r Y* t+ L% |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; H- x- d# m e1 Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- g/ n% K4 f X+ I
bottom of the page:
& U4 D0 a6 x# w& XNext, I have to cut and paste this pixel into my offer at Ads4Dough. Q3 d6 ?6 a7 J2 r& X/ X' c) ^
Click on the offer → pixels → Add a new pixel and this comes up:
6 }, W+ n E* s( w9 wMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) Y2 j! T$ g/ j# ^
from your software into the box that says 'Enter URL of image to load'.8 ]# ]* e7 Z# F g/ Y
Once you do this, it should look like this:0 f Q( K; \8 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" @% o3 n( v4 C: T2 n4 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" V1 B+ F; u2 L; LNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! f8 V( r. Y4 r; tProsper or CPVLab.
! |: ~9 [, O+ |. G
3 B. K8 n! i9 f8 F5 g- x. Y9 t |
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