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PPV GUIDE [PPV新手入门][28页]
" _: b4 b4 ^. A- e* k详细的请下载电子书！
0 E7 c: _3 H5 ?; i. h: \8 L, m/ a7 p' Y% Q2 o1 n' m1 j
* ^+ v* E4 v; z$ O1 Y% QNewbie Guide% j9 [5 V7 F9 v' t# W+ J0 Z* k
PPVPlaybook.com
# @+ a9 Z, d9 s+ wTracy Shaffer
6 j: s& V/ w3 @( m' B4 M! u4 K5 WDavid Ford
2 t& Z! Y3 c* X3 ^, d1 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 G% n6 d D% r5 `3 V. F0 m$ nGetting Your Mind Right to Start Affiliate Marketing1 G& ~6 B, R* n1 _4 ~! s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- b5 c$ e1 n/ Hever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 h( I z2 N# s5 @: ~8 q) T5 \5 I8 Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( D/ R: p# e# b9 [1 [1 q; c0 k/ B9 Hwith any success, these claims are laughable and far from the truth.
. o+ @( Y; {2 p" i! Y8 V/ LAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' m# s! P* T6 O' [3 Oflow management. The main benefits are the low barrier to entry compared to other businesses, and
' b3 u o/ g- r' C- P' o; K3 Vthe ability for a marketer to be a one person shop and make an incredible amount of money with low9 _: X9 O3 P0 L8 N4 C) \: }
overhead.
5 o8 G* j3 N" T3 u) MThe winners in this business are the ones with persistence when nothing works, who know there's9 g; e |/ U5 b1 J5 z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; g( S+ h0 O' UThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: a3 g+ n+ W% t' S6 n7 jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! Z3 @; ^+ a" C% ]- k+ c0 g7 B
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 \* \2 q( e2 H M- e" E: Klearning experience available to anyone with a few hundred bucks and the ability to open an
# g( _# T) ^3 V% `advertising account.
) M7 x+ \6 h7 _3 ?8 g! ~, ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 B" ]0 I: E" R2 v F$ u0 qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ ^. P- P9 u# _5 {( h5 o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! r/ w/ B( Q4 a7 J7 n, w
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' \; T0 e3 A7 O$ T9 w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 c3 g% B! Q. }* rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) Y6 O2 o7 \) ?5 Estarted building.
' w9 C& W. e: b( GThings you need to get started:0 N9 {/ W5 d/ l1 p' W8 ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' C1 r3 l% J8 I0 M3 k c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! V) ^8 n" h- b v$ x P6 t: K) e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 ?9 H8 ]( o7 k$ O" N2 A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& X; @1 _+ J- R% L) u4 L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ |8 F0 t% }6 l/ \* J
with PPV.3 _( {* [4 S K% i4 s7 w- R6 q7 w0 X, I
Basic Getting Started Definitions0 v* Q5 ?1 R" b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 V5 A5 \' ?" T* e; U1 @affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% p$ @2 t* I8 j9 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! [) T Y! q7 |% W1 O7 jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* I/ }# S+ G( Z, ~+ xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, S4 I, n& i0 ?' g0 f2 n
receives a commission on that product. An example would be the Amazon.com Associates program,
, b- ]# y! m% FComission Junction or Clickbank.1 |3 p8 ]3 A" `' U& [1 L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 T* C3 K/ [+ pan action like filling out a form, submitting their email address, signing up for a service or sometimes3 l+ ? ?) K5 g+ O: n$ J/ K
buying a product. An example would be Ads4Dough or Neverblue. @, b" l3 P4 r1 s5 @& v* [' b8 I( s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% ~/ D, |" b4 i1 x+ T0 q
account, getting the affiliate approved for offers, bumping payouts and just about everything else" N' u/ ]7 a& U; \7 ?* u6 K- N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
R% a3 i' j/ D+ q( A$ fright from the start can really help you.
, }! o7 U/ i, i7 Y6 |0 ~' mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, [; j6 I8 B9 q8 S& h8 e; w0 T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 u. \0 t; G( h- @view, starting anywhere from .01 or .015.3 |, S' i, J W8 M- y
In order to use this type of internet traffic, the affiliate can sign up with a number of different3 S! O1 b; e- P6 W3 F3 r( C: ]! [
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; r& [3 Q* l% h6 i: P+ j# K' O
MediaTraffic, and AdOn Network. R$ l# d5 S& M' _0 _. x
Don't popups get blocked by pop blocker software?2 @7 p8 T+ Z9 h4 m( t
No. Popups are served in a new browser window as if the visitor had opened the new window
* m0 E& |; j' q0 |themselves.& b$ ~2 A: R; P/ q; u& z, @4 F3 s. ?
How many popups get served to the visitor?" j$ _4 ?1 v! s5 C. J# G s
The number of popups served varies depending on the PPV network. Some pop more frequently
# N# u* ~, e& ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% ~" J1 T- ^. c4 m1 a$ H* L7 i
serving this kind of advertising, so they have to toe the line between keeping their software
; y! M3 j) I6 [* Zdownloaded and still making a profit.6 o3 f$ {& M* {! \0 U
Isn't this type of software bad? Why would anyone keep it on their computer?, R8 \% l) s' D/ s) L! p) ^: D0 T
No, this type of software doesn't harm the user's computer.
+ y5 o3 s6 T8 uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( N3 b5 c- h7 z9 Stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 c: l8 `5 o1 E: u ethat they can continue to have access to the incentive.- S; t* }8 b+ u0 ^/ j. I" G+ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 h r% `: T! y# G- f6 hHow to Get Accepted into a CPA Network
. x/ R0 C: A8 _$ JIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 }: C% @2 z3 B8 _* j
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 a) I' ^9 p* j4 z! O
different networks.
( E: {, x! R7 E, ]8 g7 l. ^5 u+ ]3 WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)" j1 j4 Y& n( R( \4 O
application and be as specific as possible about your promotion methods. Usually some time after
4 J3 V2 Y3 U. Kreceiving your application, the company will call to interview you. The phone interview is a critical# i8 z" `7 g' L# i
part of the application process, and most networks will deny your application outright if they can't get& S; J C, ], M. Y# G3 e o
you on the phone.8 Y$ K1 J1 f; P9 I7 [, M# _
Often, the person who does your phone interview will actually become your affiliate manager after" q; P9 o" l4 k7 k% c% P
you get accepted, so it's a good time to put your best food forward.
1 s0 `! `- }; I* t5 TYou might not relish at the idea of someone grilling you about your internet marketing methods over" \0 }, L; ]* K6 Q9 U% Y- R9 i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 \3 g: x- P0 ] p+ v: dWhat methods do you use to market offers?' F$ L* {# B8 X( Y) k d/ ]
Do you already have a website you will be using?
. U& W i/ Y. X1 v- {6 \7 L' wHow much is your advertising budget?' X' H& t# X; u5 t
What other networks are you a member of?$ L* y7 {0 A0 H7 M1 h
Who are your affiliate managers at these networks?4 d! V+ H; D. N
Do you use social media (Facebook, twitter, etc.) to market offers?
9 |2 J( ^3 I% `How much traffic can you drive?- N4 Q7 s( B$ ]+ T# W7 v9 @
Do you have a personal recommendation from anyone who is already a member?
& L- V. g) f9 s; z# L5 fOnce you provide satisfactory answers to these questions, the network will approve or deny your0 D8 z! j+ V) H0 ?- q% m( U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ m4 ^& V2 Y- q& \, Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- g S4 N% u* n# R6 d: T3 {
for the network can be helpful.
' ^/ d) H, \0 u0 p f- ~: kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; u" D& O: K/ @0 Q4 JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
K: k1 s2 P/ r3 _* X% Y0 towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ s& U0 |% F( Y, t: z7 [' tpeople can open a lot of doors as far as networks are concerned.
, {3 y; [1 [3 D9 D9 r$ bAfter You Join a CPA Network2 \( q+ m; D1 n* h1 t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 u4 i1 n5 S6 l. j3 s, A' ?. l
and make an attempt to get to know them a little bit.
1 `& {# F, \8 g# ?( tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their ?; Y+ C8 g& m0 G* y! N4 G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
j6 s; c6 P! T" g. f2 ~: R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- j' ~" O- G; k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% m* m. E( |' e' g& C! Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- |0 W# g. L" y/ X- z) P. Y$ W
email.) S$ o k( O8 ]+ |/ V8 G
For more helpful info about dealing with affiliate managers, check out:& I% d+ M2 Z$ G2 |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" A" b$ v6 ?9 j' t
http://www.mrgreen.am/affiliate- ... iate-managers-want/# q ?3 L7 D4 P' P' [# w4 V( |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& \* r! B$ X2 S1 I1 FSet Up Web Hosting. P o1 Q) j" p! b! G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 C+ E" \+ C) s1 rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
) t9 _# p: f) y+ r" Zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ R2 B. N4 W; u
whoever else is on the same server as you.
% b7 X! ? p! o9 r" K2 WSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 a6 x8 v' f) y
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ l% P" k( E; m$ w+ d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. n5 \, j) X+ ?* b* G6 \3 g0 e7 O
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. w0 a0 m+ Y2 n& q2 whouse full of roommates (hosting customers).
2 W7 I% c# y g' d- F: iIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 E* N! }- a* z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 n: ]1 F' e- Xfit.
+ o2 ?6 }. h A8 o; ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 N% G# p+ G! r' O% _the rest of the roommates, by virtue of simply needing more space and resources to accommodate- u" j: a, u. h- R) p& B6 M6 e% T
their food. Everyone else's food in the house has less space to take advantage of.( z; t) S' D( ~. |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; n' y" r8 N3 ^/ d4 f
any type of hosting this is a bad thing, and especially while running PPV traffic.$ _, `% H% f( [3 G
In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ p. b5 F7 E3 j1 U2 o7 x, Finside the fridge to put their food, and other roommates can't come into that space. The server is
9 M" @* t( _5 s8 B9 ~ ypartitioned, so that each customer can only use a specific amount of resources at any given time.
) k' h( E5 I. ^. d' {4 |& m& XA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( u, e3 J4 a3 D, X( i. R7 x! qbelong to you and no one else can use up those resources. This makes it possible to serve much more; a* W" u! @) D0 b d5 g; R
traffic, faster.
3 Q+ e0 O& ?) c9 X, P; \. z( ]At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 t3 `8 {* V1 z6 J( c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, f1 B% e9 T1 q- ^
here:
$ t1 h g2 x& f* w; v- _2 k5 shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ }# Z E+ ?& U* J1 [; B- s b0 g
VPS&highlight=hosting
. O0 s/ x7 k5 c( `, Z a1 YDedicated-Hosting-vs Shared-Hosting0 U) O+ [# x* O$ u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; M0 w% N- F/ m
Hosting...Your-thoughts U) G9 F. |: b6 j2 U! j- L6 [! ~9 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# j# u9 J3 N) ?Hosting Providers for PPV$ E) A2 V5 P. A4 h) ~3 K
Beyond Hosting
5 ]8 D y3 m& B: a8 R7 }http://beyondhosting.net/
% X# M3 Q# _8 J* {6 d2 _# ?With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 F- X8 B5 A4 L5 Treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ T7 r" y8 T( y, O* l" [ X- Ndirect linking with PPV. Also, these guys provide great support.
1 P+ Q. K7 [3 u$ N" IProsper202 Optimized Hosting" ?! P4 l8 b; k8 W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 m: ^& q4 ^9 w; b6 p* ACPVLab Optimized Hosting
/ @0 @, ?; y# Zhttp://beyondhosting.net/CPVLab-Hosting/$ I2 c6 Y# ?0 k' j; [
Domain Names for PPV' V( o# a4 a$ r& U7 C# A( J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& F) Y0 M" Y" R( Z8 {where you're going to host your tracking software and your landing pages if you decide to make them./ k0 I0 c# a; F3 t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 o4 s8 x! Y- U) B" O
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 L+ W4 A0 J* \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# w" u* x" n9 i3 h1 Zterm or build a whole website.
7 c0 k- g+ ~$ U, z7 c, z0 {' T( GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; @; l+ N% H5 L! J( ~- p9 i) T
tracking software on your domain. This is really important, because it is necessary to track your: u- @& |5 V$ F7 n3 s
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 D0 A/ ~$ L% P/ {! M& rtracking, it is impossible to know what is working and what isn't.' F+ D. V! C2 @1 T4 u
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 y0 H$ @1 ~, r. C+ h$ S0 @7 lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% X. a( Y5 h v* Z5 [1 x' lProsper202
0 M: C0 e- \1 Vhttp://prosper.tracking202.com/apps/
9 L, C& Q( M' b( T, }; j3 BCPV Lab% k0 L& d8 p5 g
http://cpvlab.com/
) H t9 W$ y$ v5 m% l, dCPVLab Help Videos
. M! O- t+ P% L# ^2 D" H4 [http://ppvlab.com/oweiw/oiurw/vdm.htm
4 U# ?& J9 t& j6 r1 n x8 _As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ S! l! c N3 }* windustry standard.
) P* x4 C' v( `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ D* ]: K) {5 Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ I) x0 h0 {5 J/ X# Bgood support if you have problems with your installation.
. L) u+ |3 i' lTracking 202* d' w% l9 k3 Z! f
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 D6 @1 f5 w* `! X" [/ W1 q! A4 m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; A" W. f, r7 p! t) J
area.
! l/ `6 D" C5 Y) Y. cIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 C9 B e0 X0 y& ] eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ I$ W9 c% h9 ^$ H7 `- n6 _interface, and their hosting.
' k. a' K- z$ G; b% [0 qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 n, p w: T8 ^, C- _# jand targets which you are bidding on. Leaving this up to chance in order to save money could0 _% Q6 U$ M/ c1 `/ e- f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% _# A# e% [' G; m9 k2 Cwere using., v) e1 ]! N9 h% Z! d$ V
Choose An Offer
, E( X. ]9 S2 e) {$ \" w$ w. QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; Z+ r1 M7 P2 O; ]9 Q9 @( Y/ _Lesson on Offer Selection# ]; e# @* p( i6 k* j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
% C+ x& K( ]* p$ B4 f: P3 RIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 A+ M1 g7 w/ `& t1 `& f0 UTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. Y u9 N( T0 {7 d4 }, xLeadImpact as the traffic source.
: z* Y" E' C' m# p; k! iNow the best way to learn how to put all of this together is to just get started. For some variation in4 H1 X! X" O6 A# e/ ^; F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' Y' t$ Y6 S6 z5 ?0 y4 Y. E2 i( @
campaign.$ |+ ]$ {+ d' T' a2 I: e% D$ B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 G" J& s r* ~% q1 X vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% _3 z* r2 a5 H$ u6 jthat all traffic is accepted.
4 e5 l) s$ e7 Y8 f7 l" q' XFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 M2 P, w- s0 |) a9 E1 [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; n6 p5 I' o( \( r3 v# ~' D8 J* Mget creatives like banners or images specifically for the offer.1 ~! \, _' h0 U! d6 X. X% e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( y% k! {8 w/ ?& x+ j/ c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 e: C. v: L5 [: y
track my keywords. Without doing this, it isn't possible to see what's converting.
9 J" l- W( o* rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 [% e6 m! e# m1 u& S3 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! {) f" z- e; X* s, r w: p: M
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 I7 F" ]& c& }* a. Mbottom of the page:* q" o1 t/ K) t& c. Q+ ?
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: D* R' O4 C B p
Click on the offer → pixels → Add a new pixel and this comes up:3 C- q0 s% y" o: j3 {$ U# s5 I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ W9 D6 p- P# p `+ ^# M* D; f5 b1 Gfrom your software into the box that says 'Enter URL of image to load'.4 l8 |" Y9 ~& M, j7 [
Once you do this, it should look like this:& a/ n' \" ` K3 J* @1 u" j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 s" J. ]* b: ZClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ v6 u; O% c T; n$ Z! eNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 |% ~) S6 V* Z- sProsper or CPVLab.
! }' n+ h3 H& J4 U* k6 H: B, u; b: m# S- W/ o9 n5 g! Q
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