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PPV GUIDE [PPV新手入门][28页]- M' B S4 S& `- P9 \; C% S
详细的请下载电子书！6 Z4 @$ k7 L: o) O6 Z6 r
( L+ v9 G7 A8 ~( A# k+ X- U: Q" \
1 w% {. E% J2 W: f; @' i0 XNewbie Guide
3 e% h7 K" l+ sPPVPlaybook.com) y$ ^9 @! s R, m& `. u W
Tracy Shaffer/ s B. T* G% w
David Ford* I7 b, T5 q! x" q1 h2 _$ x; _6 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* `4 W" d, R1 C8 X1 p5 v( D; A. aGetting Your Mind Right to Start Affiliate Marketing
]/ K0 Z- y! u# k% t; g5 O, ^" CThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' L: W! ]' Q; V: Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 C3 L! v$ p8 N: P$ D" j+ X
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* F* ^0 s2 y2 Q' ]
with any success, these claims are laughable and far from the truth.
2 C3 v1 O3 s2 b2 W( T% G0 H9 @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& o) o& | H. p0 lflow management. The main benefits are the low barrier to entry compared to other businesses, and: ` s# X) W1 O. T
the ability for a marketer to be a one person shop and make an incredible amount of money with low* r3 d% w: y" f
overhead.2 W# _: R5 X9 f& F, t
The winners in this business are the ones with persistence when nothing works, who know there's
" n4 n/ p: e- J) X" J7 R" I5 q+ jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( ?6 k" s- x, h) I- Y8 NThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* x& L! t$ [) ~8 d$ r1 Q! Z' ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 ]. U; G2 K/ ?; |! d" S1 `
Most of these things happen suddenly and without warning, and they all contribute to the amazing; D3 ?4 y. J: f7 n) M s, g
learning experience available to anyone with a few hundred bucks and the ability to open an
( z' `+ f! [4 A0 {3 t( S' badvertising account.9 w1 u/ E- j! ~( }2 X7 Y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% U7 b6 h5 J1 C; U; K8 F& g
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 Y; l8 M% c, f) c K \3 z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," m8 ]9 X; }: x* E% U: Q5 }* i/ w
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# N( {5 R6 @2 e3 N. J. UWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* X( n8 s. }" @: P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" z6 l: q5 `1 d5 t, w1 l& j2 `; Z
started building.* B. P( y) l( R
Things you need to get started:
8 W+ A. L$ c, C- Z, V: k* ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) ]8 |& o6 Z; y3 o5 ~2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( R5 R6 E6 {& P5 f" ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' M) @7 i& R9 o, E9 @# P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' M4 R( q% i! y0 G! t T) S- ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 o' V8 b- _3 v6 ^! p& g4 L1 p- v* `with PPV.
4 l+ [3 O2 A" H3 {6 B2 fBasic Getting Started Definitions
& v9 [5 B h: P/ y) _( [! A. F* R- W. AAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' O3 G+ U7 w/ }3 c, P# D! ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' l* @' f& L4 Q# |: `3 l8 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
M3 Z! R3 e( G$ r0 _( K) ~+ Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: u4 w. o: ]& v$ b$ |; J( Z: YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 `$ a" Z% M5 o3 W
receives a commission on that product. An example would be the Amazon.com Associates program,
- C$ K/ z& M4 n8 r; b% R7 QComission Junction or Clickbank.
& K# c5 B0 w% M! Y" `# HCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ C' ~: x( g0 Q* J* U+ c$ k
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 x$ D+ w7 f" z+ N& q
buying a product. An example would be Ads4Dough or Neverblue.
4 \: v& |: Q, L2 `/ \5 }$ RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 `6 X, o& ^7 U
account, getting the affiliate approved for offers, bumping payouts and just about everything else; S& b' x& U- t4 ^
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. b2 X% {3 ?1 \right from the start can really help you.
$ i. f0 m2 Q! D$ y1 D6 f+ U: aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, E, K2 l( j" z/ Iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 h3 W2 p/ Y! ?+ Xview, starting anywhere from .01 or .015.. z( |: J* z o9 k$ a
In order to use this type of internet traffic, the affiliate can sign up with a number of different
; N0 Q- Z" l- Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- k- R8 |% |6 o2 MMediaTraffic, and AdOn Network.
6 k( [( R) m9 s% `2 aDon't popups get blocked by pop blocker software?
& \( k/ y1 W( E. v5 n! G, U/ hNo. Popups are served in a new browser window as if the visitor had opened the new window: Q* o- W/ S4 b/ m2 |/ ?
themselves.8 {! S8 d- r( h, _! J
How many popups get served to the visitor?
6 T; _2 F e: H* N" UThe number of popups served varies depending on the PPV network. Some pop more frequently3 e1 @+ i+ x% N5 |6 Z; V
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; {6 y5 ^' J/ f6 S- j, sserving this kind of advertising, so they have to toe the line between keeping their software
! g- a0 a: [: J# L7 l) P% e! Ndownloaded and still making a profit.! g. M5 E+ D; s( @
Isn't this type of software bad? Why would anyone keep it on their computer?
3 a2 [8 Z. t/ H$ q0 m" g/ D$ RNo, this type of software doesn't harm the user's computer.8 B* m$ V2 g! r- w- Q3 x/ j) h
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. R) o- f! }& @0 S4 @$ e0 m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so' O! K: ]0 t$ s% t
that they can continue to have access to the incentive.
, \$ g5 e8 E i; s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 b1 w8 w5 y/ W1 lHow to Get Accepted into a CPA Network0 J' G! C6 `4 ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ J+ h7 j2 x2 {1 G# Ito start looking for networks is Offervault which lists offers and lets you compare payouts across: K2 @8 i. o0 v6 v* r' e' o6 L. K
different networks.5 d% {' g. _" B$ C( y( c6 E, x1 }$ l
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ H3 e9 n: q* d" i+ uapplication and be as specific as possible about your promotion methods. Usually some time after. a' C9 b- b B: f. ^# D; V' }
receiving your application, the company will call to interview you. The phone interview is a critical3 ]' Y# s! u! {# P8 Y# ^
part of the application process, and most networks will deny your application outright if they can't get) |% j) i7 u7 m7 A9 N; P% K& l
you on the phone.* \, L7 l2 o6 G- Q- S0 d
Often, the person who does your phone interview will actually become your affiliate manager after, V/ p* I: @' U4 \$ C
you get accepted, so it's a good time to put your best food forward.
D5 i% B5 j/ g- W8 D' z0 f ^You might not relish at the idea of someone grilling you about your internet marketing methods over
' s+ C( T; |! v" ?+ Q a1 c: Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
e, U, o) p$ U( }6 y uWhat methods do you use to market offers?
$ Z6 f& x( _0 D5 {9 nDo you already have a website you will be using?
# v$ `3 q/ R* p: }# J8 ]1 N/ OHow much is your advertising budget?8 \2 y' Y+ \% K7 ~8 v, g8 H
What other networks are you a member of?' h% m9 C" ^& [( ^# c
Who are your affiliate managers at these networks?, t. M2 n' a& j6 }% ?
Do you use social media (Facebook, twitter, etc.) to market offers?
: L' b& L7 |1 v6 O- A0 [/ kHow much traffic can you drive?
! P" K# `$ X& b5 S) vDo you have a personal recommendation from anyone who is already a member?
, [7 k+ @( l4 I; kOnce you provide satisfactory answers to these questions, the network will approve or deny your2 I% ^, K! E% {, n( p3 h
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ L+ w. ^$ ] y, P0 L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 z, `/ i _* s. @' n* Zfor the network can be helpful.
$ a* t ?- `# RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ p, C, g+ _6 L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 z1 v6 Q1 {4 v1 P/ zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- Z6 j3 p* Z3 h- D4 Z3 j5 z2 _
people can open a lot of doors as far as networks are concerned.
" }& I' y6 ?1 e" o' h9 n4 ]+ SAfter You Join a CPA Network
% j& P4 `4 t. h) }: }. T" t, ~: B/ l tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" B$ `" z! X; W7 _2 b9 hand make an attempt to get to know them a little bit.8 R# ?% ~( V4 R6 j: [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ^' U% o0 W5 H6 @5 F9 o* ~9 J" Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 V/ A2 u4 l$ d% u0 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 f1 ?* Y8 ^% _2 ]5 @! w4 Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 K A$ X$ Q* f+ _+ p& b5 e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 Z, D1 k _6 Y/ n0 |; ~email.
9 d' z# ^/ M( p/ l1 rFor more helpful info about dealing with affiliate managers, check out:& N9 s( |$ R$ d0 k1 ^+ x, p
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
G( c6 j$ [, b% u6 E7 W) bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/' S9 c; v8 x% o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 r; V5 f% J! t1 Q8 n1 _
Set Up Web Hosting' Y: f# K$ y6 _
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 R) [' H* F* z& |$ o: N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 j3 ?" T6 \) o, k" }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. f" @( J, h9 q. c/ J( a
whoever else is on the same server as you.$ E- P+ H$ i$ E3 b }) K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 G7 w2 m, m$ U; [* {enough that the visitor can't close the window before your pop up is even shown. You have about 36 {2 d D4 o# b1 W) C7 X" B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# X8 V6 ?$ H8 k- W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, U- c# V2 M9 ^' Jhouse full of roommates (hosting customers).
6 e2 @" Z2 ~3 y4 {In shared hosting, this is like having roommates where everyone has no specific designated area inside6 `2 g4 T- E& T- B) N: \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! K8 M* e- l# J R& n
fit." }& i& X: A$ O7 ^' ~, x; ~8 ^, X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 D F" M" M7 r& C* V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate c+ u& ^+ L$ Y' m5 D- G
their food. Everyone else's food in the house has less space to take advantage of.
9 r& C( n. @( M2 K- wIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! [5 C; _: A/ i/ k1 }. _
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 M, Q' R7 F$ e# a9 \; ~# X, gIn the case of a virtual private server (VPS), everyone in the house has their own designated space1 Z3 N1 V% |8 K4 e8 X4 B& s: A4 o7 e
inside the fridge to put their food, and other roommates can't come into that space. The server is% D" f% }+ ]# z. \3 @" a, B
partitioned, so that each customer can only use a specific amount of resources at any given time.
. X) }4 ]- c, r- cA dedicated server would be like having the whole fridge to yourself. All of the server's resources! [, U3 }/ T1 T D5 G
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ S/ y* ?2 d, w1 ?. E8 m/ e& n5 S1 r0 ftraffic, faster.3 V# e) f% {+ D/ [/ z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, Z* o% u. g. U1 x: p, q1 K1 j V7 {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, J8 y) G' \- ?9 Ahere:
. N; V' d3 K! mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ Q5 B% l+ {! a) Q0 ?* [' M
VPS&highlight=hosting
: S/ n" T5 W% qDedicated-Hosting-vs Shared-Hosting
3 i& `$ g$ I" Y3 Khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) B, }# ~- q% M+ ]& g/ ]: I
Hosting...Your-thoughts
( w9 w- |' q, d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" f% j3 R$ ~& H, f- Z1 ZHosting Providers for PPV* R+ H, V( n8 Y" {* @' r" z
Beyond Hosting t( {$ h. s. k! R
http://beyondhosting.net/+ v2 m t7 a+ L' Y4 J9 B
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& |2 t; w; x# Z: h7 b5 ~% h6 C" ^receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% z& x3 o& Q: z* F! T# d Udirect linking with PPV. Also, these guys provide great support.
/ ~* q) s5 ^( }$ t; g# SProsper202 Optimized Hosting- S1 C/ r* D. E: v* \& c
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' R1 O% n$ r% _# M
CPVLab Optimized Hosting
. \. V* J( E! v) A: H. e! B* Qhttp://beyondhosting.net/CPVLab-Hosting/8 w: X& G) @0 g" b& @- B
Domain Names for PPV
9 y+ S, F5 v+ y8 kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- Y8 _1 I3 J- R! L( I# P: Bwhere you're going to host your tracking software and your landing pages if you decide to make them.
& n g' X, T9 D, D1 tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,% X8 n/ [- \; O+ ^0 @0 g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; g% ?; }% L; z- X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a V) }# c; ^1 _; M5 g) a
term or build a whole website.! Y6 e0 M- [. T% Q6 B
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 m0 Z$ J( {% P; @+ r2 a Gtracking software on your domain. This is really important, because it is necessary to track your' @: Q+ m. ~$ D, n$ B8 H4 O+ V
conversions down to keyword level so that you can optimize your campaigns. Without proper' F% Y ^8 `% r0 R9 Q- X( M8 b; I
tracking, it is impossible to know what is working and what isn't.6 y7 P( `* ^& k( g; E0 E, B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ d& O: _, U7 Z N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ v7 ^' y: D; H3 u7 A D: H5 e! QProsper202
: }7 I9 B" P( m! x& s" Ohttp://prosper.tracking202.com/apps/( X! }% j6 F+ F% |
CPV Lab
8 e4 S3 o) v2 @/ w1 }" ]http://cpvlab.com/
7 s! J: |" ]! ^+ n- U, Q/ \9 VCPVLab Help Videos
6 Q* F0 _, X5 }3 ^1 o% i" {3 Shttp://ppvlab.com/oweiw/oiurw/vdm.htm' E$ \0 j9 O8 l* {% V. O/ |
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; |( {- m6 B7 f5 \8 Uindustry standard.% G# _1 ^0 D* d6 |5 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 T' z! k: ^& T/ K/ d# dCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( [$ ^6 y$ Z6 z- j3 U1 g& T3 qgood support if you have problems with your installation.+ ]- |6 e0 Z% k3 |6 M) C8 ]
Tracking 202( T* |6 z& W) b5 d8 s$ u8 W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! \2 O' X- w+ A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- d, ]' q" P$ M* f! v# Varea.5 r* D/ O. {5 m
If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ D S) ^4 S+ X. t" N! G' Ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 E9 P( n1 K: g- y; E% [
interface, and their hosting.
R6 ^. z0 \5 s6 pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
) ?9 B8 @2 A. @$ A4 ^and targets which you are bidding on. Leaving this up to chance in order to save money could$ ?* U% K/ Q9 g5 B0 p
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 y/ K: B3 e9 y, a2 r
were using.
$ w3 w2 [ w( ^5 {% g2 MChoose An Offer
% ~5 \( m: ]) _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' j$ Q7 L0 S) O9 X: `/ m! u! k/ tLesson on Offer Selection; F8 s; x1 Q8 U n% X$ X& L
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
Q! f- k4 d# Z, @5 X( ~6 mIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) K% l3 A1 C. G/ |2 L1 v' @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 ?7 y2 \: n* g2 u6 V' ^" O
LeadImpact as the traffic source.
2 Q, ]% \# e% ]: E( RNow the best way to learn how to put all of this together is to just get started. For some variation in
; y, f c# W8 }# X! Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ b) ~7 Z$ u' }campaign.
0 K3 b* I3 c& {! K, l* QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( Q7 R7 b# |1 A" f0 I$ N7 ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ F& \; q7 O- i! b, ?3 lthat all traffic is accepted./ m, l# [4 R2 B1 x1 n1 f1 E" G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 F. P5 a) }, d. z BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 E1 \* q$ }# C( X6 n" k9 }0 L% @0 j6 j# @* ?get creatives like banners or images specifically for the offer.; a% h' r2 e9 v4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 d" L$ q" n- ~" ~# Y9 |
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* e: u; b8 ^+ D0 Y/ S' C
track my keywords. Without doing this, it isn't possible to see what's converting.8 t' `5 P/ w) J* M) @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ x* N9 G/ ~+ \" ?3 N/ v7 y4 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 p# m+ v* m) H' W" hIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" @" Y& b J# N5 V$ i. `- k3 sbottom of the page:
! L* ^: D, c% sNext, I have to cut and paste this pixel into my offer at Ads4Dough.) _% J( h# C2 M1 C: @
Click on the offer → pixels → Add a new pixel and this comes up:; ~& s8 `, {8 R# Y7 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# I& r6 t- V# ~ P
from your software into the box that says 'Enter URL of image to load'." C. J8 d' w3 I: |
Once you do this, it should look like this:! L( O! c8 B; b5 {: @& f I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 f8 `9 ]% \* L6 _$ v: V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' a8 N2 k& _$ q* e# U3 bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either u& T, o. o9 a( G# t6 H' V4 [
Prosper or CPVLab.
, g& X z: j+ R% J7 T7 g+ P* O8 o7 s1 `5 W; ?4 e: O8 h
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发表于 2012-12-27 18:47:17
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