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PPV GUIDE [PPV新手入门][28页]9 x% l3 \/ l/ V, C0 o
详细的请下载电子书！; ~+ l9 ]( r& W# O) m3 s
1 S* z" ]5 j. K* T
, H6 }: b6 z4 @/ z, F. l& u% HNewbie Guide$ B- G# d0 A7 o( d! E7 O# Q
PPVPlaybook.com
5 z/ X2 u5 C$ T g% r; zTracy Shaffer4 k+ H6 P0 o, y
David Ford9 h. g I, z% {1 r! J. _! o6 ?- C$ @- e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- o2 [/ Q/ f1 m7 G6 o6 d0 z4 ~
Getting Your Mind Right to Start Affiliate Marketing: |6 A2 `. I, |7 D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! d- D. f* f& a1 q1 w8 |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( |7 m; t$ ^* Q) a6 [8 E1 X1 k3 Pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# J) }3 T3 N1 K( ]
with any success, these claims are laughable and far from the truth.% |' p0 c" \' o: Z* `8 b/ W1 s7 ~
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ `' Y9 l n; B+ U% n% i3 g' p
flow management. The main benefits are the low barrier to entry compared to other businesses, and* ]0 Y5 m9 h+ S* T1 F& I) m* t7 T
the ability for a marketer to be a one person shop and make an incredible amount of money with low
* ?: m; S' U" Z( Koverhead.
1 G2 g8 c" Z" y# s4 r2 {% ~* XThe winners in this business are the ones with persistence when nothing works, who know there's" y+ Q. E/ |: M3 {" ?: L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 ^! _# `: N; WThe cold hard reality is this: virtually everything in the space is changeable, what worked today can1 Z% H. T" [" g$ Z0 F
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; K; ~4 X, d9 u6 [ q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 t: y* C4 P V2 S& q, \! N! `( z+ b2 Vlearning experience available to anyone with a few hundred bucks and the ability to open an1 |/ B4 G' v; d6 m
advertising account.9 n4 n) c! Q) G {' B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! }( R4 [/ J% y: P/ [0 s# Hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( [/ ]+ A3 I5 J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 d6 H. k/ e: q% \" A# T$ Ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. A& ]& H9 Q* S0 pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" y5 u4 w. F# t& h* |6 s. e: H& n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& u! i2 X0 B3 z+ `$ m8 fstarted building.) `( W4 f4 c `$ _) u. P) x
Things you need to get started:6 W: _7 e8 ~3 f) Q6 P* N+ M( E# c: Y# N
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 t/ O0 y( e7 B, @4 z4 J% \: S) J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* u( I* q& ~* F* g- h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( p" }6 i" E: M
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) ]* I' p8 Z( R; A4 I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ D; D" P* }% v! I8 w# Wwith PPV.5 z9 a9 T, X8 c; a7 |7 B' [
Basic Getting Started Definitions
6 J6 ^$ m7 Z+ i* a" _; s8 E2 dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 A! u j( v; K6 `. ~; w
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 c4 F8 x& @7 K( ~6 O/ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ u2 j k4 G0 }' V5 G; f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- S) }4 F( J- z- G1 iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 n3 p/ y( G! Z5 y
receives a commission on that product. An example would be the Amazon.com Associates program,
2 l( C$ D, e; @Comission Junction or Clickbank.# W @- \5 j7 [) ` F) K! o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ J' F4 l2 t. A1 fan action like filling out a form, submitting their email address, signing up for a service or sometimes
8 s w) ]# J- i; bbuying a product. An example would be Ads4Dough or Neverblue. k# v7 D% H! a9 a/ t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" n5 F& M6 M; E) o( l: [account, getting the affiliate approved for offers, bumping payouts and just about everything else
K- Y4 h0 e% ~9 I& urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 g, d+ N- B1 p5 i4 q# m0 hright from the start can really help you." ] x! S5 Q& V
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' q5 {3 z" I$ E; sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 Q& N v( |( n* ]3 a" Oview, starting anywhere from .01 or .015.
( `, P6 t) M0 X- p% _4 w2 qIn order to use this type of internet traffic, the affiliate can sign up with a number of different
, K1 B% u0 a9 M8 K/ Y3 [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% ]; Q' J. H+ T0 k+ i7 T: W; q- B: O: j
MediaTraffic, and AdOn Network.4 N1 v: Y0 o; V5 U+ G; S
Don't popups get blocked by pop blocker software?
- r+ d7 y+ W# k& D7 Q1 o- n' {No. Popups are served in a new browser window as if the visitor had opened the new window
/ z1 v; ?: `3 T& othemselves.
- n3 p0 l1 x( {8 m: Z; H, cHow many popups get served to the visitor?
+ w u; \8 Z2 q$ ]# ZThe number of popups served varies depending on the PPV network. Some pop more frequently5 R* o* s4 ?1 c" G6 z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 w) \/ {" n2 U1 kserving this kind of advertising, so they have to toe the line between keeping their software
+ i$ ?0 x% g' m% t; ^# gdownloaded and still making a profit.
+ R1 d: D1 H7 x6 n. ?Isn't this type of software bad? Why would anyone keep it on their computer?
$ e$ l+ F! K% [. _No, this type of software doesn't harm the user's computer.
1 H6 l- f; `* K1 r8 i$ u3 oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ ]& [ `1 P! D* ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 L0 d9 r" u) A: i
that they can continue to have access to the incentive.4 g' S u k$ |, y- D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 w0 E3 k h; S6 q0 x) @7 E
How to Get Accepted into a CPA Network
$ B E0 n7 r, S6 @7 a3 z( n. c) |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 P+ [ x& X2 E/ i' [' t2 J1 ^2 y$ A
to start looking for networks is Offervault which lists offers and lets you compare payouts across! N% D' e" u3 D% b0 C
different networks.. H% Y/ F7 o$ l- H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( V: \% x$ ?# T. M. Y+ B) ?; z
application and be as specific as possible about your promotion methods. Usually some time after$ z1 q- ]; X, P+ W# d
receiving your application, the company will call to interview you. The phone interview is a critical
- b' W9 ?) u9 r% \" Y1 Z. rpart of the application process, and most networks will deny your application outright if they can't get
% o5 M) i+ ?8 A8 f) U2 }, Ayou on the phone.
, ]/ a: T& ^7 L K$ J7 hOften, the person who does your phone interview will actually become your affiliate manager after' Y2 L R; v' M1 e& o
you get accepted, so it's a good time to put your best food forward.! F% ?& i9 k0 Z" n
You might not relish at the idea of someone grilling you about your internet marketing methods over, Q5 l) b- v& R8 E$ \9 O, g
the phone, but trust me, this part is critical. Have answers in mind for the questions:& b; C8 U2 I9 V" Z( D
What methods do you use to market offers?
& l W9 U; o* O* w/ W' FDo you already have a website you will be using?
3 ~; ?8 B7 q+ S1 B. YHow much is your advertising budget?& P2 w2 @2 x- a2 a
What other networks are you a member of?( q0 D$ d9 I& i
Who are your affiliate managers at these networks?
3 K+ B2 K4 L0 J# D* tDo you use social media (Facebook, twitter, etc.) to market offers?3 u/ ?! N' S; K) p& R
How much traffic can you drive?
+ T9 I u& v; q+ i/ [+ L4 kDo you have a personal recommendation from anyone who is already a member?/ u* Q/ n, c4 \% P; M: t2 n
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 d! f6 P" x6 z. g8 lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
k d2 p$ k1 E. \persistent. Also, getting a personal recommendation from someone who is already an active affiliate; G8 r7 U/ t3 D( |1 S
for the network can be helpful.
! j9 y$ p/ d4 d/ `" d6 o$ ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( ~- x' \1 Y( ~ B4 A# T8 JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 Q2 F. b4 m7 P; X5 m6 ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 @9 B, C& p! J3 [% I. X9 f
people can open a lot of doors as far as networks are concerned.
- ]9 V5 U5 S$ \+ \After You Join a CPA Network
9 g. p8 b0 t, E: m! d7 }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ N# @, \8 n* O" G- {
and make an attempt to get to know them a little bit.
! g/ |" z# |! [8 I: p7 |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ O- I$ }; `* u' ]7 dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 W4 O( v P4 s8 r, H @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 n5 ]0 b3 l! P" I
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 `- ]6 z0 B X/ i6 ]2 ^4 l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 `1 k3 o5 H5 ~( ~email." y+ S" [* K" |6 n
For more helpful info about dealing with affiliate managers, check out:
* V2 o/ E; V' p' [3 E+ m2 `http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 h2 g' I, u1 K2 L1 \5 g+ qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
) J( t7 V4 U) z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 U3 e Q3 M( O/ f$ a5 f4 k3 f, kSet Up Web Hosting4 V8 L0 C C( ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" `4 }8 T" `5 ], P. J7 S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 T! l0 o1 a% P* s
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) s6 s; a. E3 w. v2 w- ]% W* {whoever else is on the same server as you.2 T2 H: w( _) B: ?0 r+ w$ B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. s- F9 Z5 U1 Ienough that the visitor can't close the window before your pop up is even shown. You have about 3
! G8 T1 c8 p1 F( eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# X3 _ o" c1 i6 B, z h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, @% o* ^, }1 `! s' v% c
house full of roommates (hosting customers).
" C) J- f" G" o9 X& n& C$ c8 gIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 y6 I0 X3 y5 q5 ? @+ sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* T0 H4 n0 O. ~7 r2 g7 u" H
fit.
! W9 T S8 T8 Z7 VSay your roommate brings home a large turkey. They will then take up more of the refrigerator than! l( Y) i Y0 z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" l" g% c: Q# e7 O! }& _' T" N2 ctheir food. Everyone else's food in the house has less space to take advantage of.. o5 h* f+ E: E/ C: Z- m* q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, s% B) C' D; m! E0 z n6 }any type of hosting this is a bad thing, and especially while running PPV traffic.) X! j# H, Y' t K7 B1 ^/ M
In the case of a virtual private server (VPS), everyone in the house has their own designated space. L% O1 M4 Z+ T& l, M; C0 J
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 T2 F2 o7 ]4 u2 l) n8 ]partitioned, so that each customer can only use a specific amount of resources at any given time.
/ W: y- \) E) j: |; ~$ ]7 NA dedicated server would be like having the whole fridge to yourself. All of the server's resources0 e+ T u5 \' e; s
belong to you and no one else can use up those resources. This makes it possible to serve much more: F3 ?% H- u9 p
traffic, faster.
9 |! [$ M7 z. m' L( bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 t0 O1 R& P) U$ C) I% d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ H! ?) i& m1 t. v$ o
here:% k# k) r9 a! \+ Q4 c% u& Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 u+ @% v$ ]. |& ]6 HVPS&highlight=hosting
. N" J1 M1 j9 P+ A9 X6 M. n; r+ dDedicated-Hosting-vs Shared-Hosting
) s5 T3 _+ o N/ R( Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 u* P8 N1 w$ J7 {2 P; ~
Hosting...Your-thoughts( d7 ~( T& F2 x2 A5 M+ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 l- K- Z! r' t c/ ]; }: f* K
Hosting Providers for PPV m4 i9 A- n+ O3 C& x) e5 U! y9 J
Beyond Hosting& j- C0 `8 A/ o8 L8 S$ X2 u0 B
http://beyondhosting.net/6 j R" P2 _0 C8 h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 C8 l% E' \6 xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 \7 B+ D' n1 S( edirect linking with PPV. Also, these guys provide great support.
$ Y$ B( T4 u8 n1 D, mProsper202 Optimized Hosting
+ h6 G% R8 B* t! E w, |6 qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/" g' w; r& a/ Q% Q' Q7 ~
CPVLab Optimized Hosting
+ u7 `9 X7 t( o' Z. phttp://beyondhosting.net/CPVLab-Hosting/5 q4 L. [) e+ r* w2 X! ]2 D/ h
Domain Names for PPV! L6 a+ _- w6 x: H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 q$ g$ t1 }. B. Uwhere you're going to host your tracking software and your landing pages if you decide to make them.
2 ~/ x/ F% l8 y# W: E1 mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! I, ?3 s9 `; x+ h. hbland one is fine to start with, to host both your landing pages and tracking software. The .com,
& M4 P/ J0 P9 X( q0 u' R& Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, N) _" z2 o+ x% T* g2 s
term or build a whole website.
0 e+ i6 u4 n z) h! LAfter you buy hosting, a domain and get those all attached to each other, the next step is to install& P" X, Q. g& E+ \5 a
tracking software on your domain. This is really important, because it is necessary to track your
- C+ W9 I3 F3 E" B8 uconversions down to keyword level so that you can optimize your campaigns. Without proper
# z" o, F7 u4 Stracking, it is impossible to know what is working and what isn't.; [) y1 w' }$ M2 c; L2 H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 X5 y: @: f/ {* v1 m3 P9 ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 d( n1 Q! ]: e- d$ E. x
Prosper202: A9 k$ M# e5 ~8 I& W& z% Z
http://prosper.tracking202.com/apps/
" }! T1 d7 j( @9 y+ t9 g0 pCPV Lab
- ?; `" b2 G, H1 [# S, t' Rhttp://cpvlab.com/5 s$ ~4 X9 z2 v$ L
CPVLab Help Videos
5 T5 J ?0 R* `8 O8 Y9 f: c: ]http://ppvlab.com/oweiw/oiurw/vdm.htm
, |; V. w0 x! R4 M1 w8 P. @+ JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 Q' @) Y1 ^) \) X& M- v5 j
industry standard.3 J# k8 H; J, F5 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& D; u5 b2 }& B0 m" p/ yCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
V3 K l) B9 Z# jgood support if you have problems with your installation.
# T+ B% x7 S8 |Tracking 202. D/ a$ A. B! _0 r% e7 {# L
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 |, m* i1 ~7 ?9 y' Jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 P1 z9 E" b4 C/ a( c2 j+ p( P
area.
9 _ ^5 [+ O, c8 f7 {+ k4 SIf you choose this option, keep in mind that your tracking software, one of the most important parts of* V5 B# V% f1 j9 f s1 L4 G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 h- ]1 ?# q" m/ s& f
interface, and their hosting.
" Q/ X$ p! x$ d6 T; o% W( uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, M- T( o1 c; ? w4 X
and targets which you are bidding on. Leaving this up to chance in order to save money could4 o9 O; W- n1 t% ^) h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ P, l6 c- f2 p* L iwere using.8 h9 Z% `! w* m& _; A
Choose An Offer+ I5 \; \, R5 [' q% J" t; ^; n* w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' H. E+ r4 a6 V
Lesson on Offer Selection
8 H7 h8 _; A" Y+ S9 khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 k! p% S" q% uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." z! ]4 @' R- q5 Y) }7 |
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' @1 _. q& J1 P+ YLeadImpact as the traffic source.2 P" X; e7 n9 ?: u) o- X) d
Now the best way to learn how to put all of this together is to just get started. For some variation in) }7 h9 O/ A* T! @& Q; I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 d* ^+ l0 V3 x0 ~1 n# f, Xcampaign.8 ]; `0 B8 _8 X! A1 r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ k Z# t5 z0 ]0 B- t9 X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& f4 o$ `( l5 x* u4 j+ ?" y
that all traffic is accepted.. Z- i4 t, I x' S' G& p4 `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) n; [" X l/ Q* I* I8 N2 i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' U5 x8 I2 t2 y8 X6 V$ i+ b+ zget creatives like banners or images specifically for the offer.
0 w$ W& P, w5 t: M( _2 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 z. r F/ A! x% ]4 q Y1 v- OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, u7 s9 q* X! G e5 ?
track my keywords. Without doing this, it isn't possible to see what's converting.; o9 l( W% [6 G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ P7 X* u8 v/ s1 u h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 s# M3 _2 Z& a$ ?9 J) \* KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 L/ e8 k/ ]* u9 F+ F3 Qbottom of the page:
9 o2 A; L# p- gNext, I have to cut and paste this pixel into my offer at Ads4Dough.
, G+ q$ w: b# R. }0 [Click on the offer → pixels → Add a new pixel and this comes up:+ e: H* H- g( i; W+ k6 b# i
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ I" I: c" D0 L8 ]from your software into the box that says 'Enter URL of image to load'.
, o# w4 d* @' C+ V0 E& @Once you do this, it should look like this:$ W$ G J& _1 v- ^, m0 k& y9 N: d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 C$ q7 M" e8 n9 T G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 u! s8 c- ~" B% H& UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ f* ?' j: a2 r% o NProsper or CPVLab.& M' h* y* s' J ]8 _
6 \2 P; @5 s( y+ G% v
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