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PPV GUIDE [PPV新手入门][28页]
- r0 N% z9 }) _( Q8 o/ K |9 d详细的请下载电子书！- L$ i9 ?; n; _' [1 L
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Newbie Guide
7 {- K' o! m! m- vPPVPlaybook.com
- [2 ?3 n+ [* ^8 J3 C. I% ~9 N T; BTracy Shaffer
$ W: p6 \6 f7 ^- f, t7 mDavid Ford+ i( J8 M/ N) y) H5 X8 z2 R, B" I2 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 n' | a/ r* q, Q8 w) HGetting Your Mind Right to Start Affiliate Marketing* n' A- g6 n: E: C4 A6 B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ P! ^4 I4 q0 Q; t& i* J
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ p# Q# n# U j. R. N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ t0 t0 Z9 z+ N J, R* Wwith any success, these claims are laughable and far from the truth.
9 G- O6 W" V7 z/ F/ ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" H4 a- M0 k' a& X2 Q5 o
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 B6 u* D3 @5 F/ t
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 e6 v- W+ s0 Z8 X1 G8 ?
overhead.
4 I! A j" B& H# b( LThe winners in this business are the ones with persistence when nothing works, who know there's
: i% u0 @! \4 @2 j Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) f9 h% I$ A/ m7 FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can3 }# k6 \- X9 x) |' q+ o2 G- B9 u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 p/ ^: O% _* T, x" S
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 ^5 n- S- |3 j1 w9 U. x' Jlearning experience available to anyone with a few hundred bucks and the ability to open an
8 a5 q2 L6 W N; v. p" Y6 J6 e( `- a% jadvertising account.
% p' V/ N; U% w# ?( RYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' n$ A) U. ]7 H% ^2 Y+ kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; U: e: A7 _. v/ w" R+ [marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- d9 O; S# x \" a: j( Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 _8 j+ Y8 t) rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) k8 U, }7 }, a3 m4 c/ {started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 y3 g# d2 o3 O6 X) m
started building.8 z. ^0 H+ s1 p w
Things you need to get started:/ Q* C5 {! Z& k) e! a' S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 l5 q. ~% ?( ?: e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' ?4 s; `' e& Y9 P$ |5 i; D$ ^3 S3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), t4 v {( [* o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& j0 \7 N4 a5 u' X# L. g# p, i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ z$ A; K( m) Y3 uwith PPV.- g7 v9 R" M; f8 T# b' B$ F& w, Z
Basic Getting Started Definitions
" P) [& X% ]# l8 W# I$ AAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! ]. r: d3 W5 m) ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; W- R0 Z( t& |: j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- l" v# d7 i* Y' c8 V
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ s, }7 C! s+ m5 Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& Q: y: M0 R5 L3 m5 k7 c2 r
receives a commission on that product. An example would be the Amazon.com Associates program,' j) ]2 M# B8 Y. h z
Comission Junction or Clickbank.
+ H" Y, a4 W8 _2 V9 k1 SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 D8 L7 o' b/ s7 n0 E1 ]an action like filling out a form, submitting their email address, signing up for a service or sometimes
% F- s9 b( M2 D; ]2 l+ w* gbuying a product. An example would be Ads4Dough or Neverblue.
`3 z+ l; U% `/ RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 z, G' }( Z& r
account, getting the affiliate approved for offers, bumping payouts and just about everything else" _: m; s$ B3 d+ D7 v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( F+ k1 o5 W* z3 d( k# J9 j
right from the start can really help you./ U; f6 t" X+ Q. V- D5 q4 k4 t7 r' k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" y6 h' O5 l5 x, ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- e* d9 A: L. |view, starting anywhere from .01 or .015.7 [3 Q7 P' V% {! A; H
In order to use this type of internet traffic, the affiliate can sign up with a number of different
; l6 p+ C/ g2 f' h# g/ ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. t" a- x( M7 K8 t( XMediaTraffic, and AdOn Network., x, W, W# l! C
Don't popups get blocked by pop blocker software?' C+ \. \5 o$ p: m. G
No. Popups are served in a new browser window as if the visitor had opened the new window
6 n- o8 `+ F1 M& gthemselves.
# Y8 w6 s" I& h o3 |4 _. cHow many popups get served to the visitor?
1 D/ l5 h5 P' a% }8 N, G( y6 VThe number of popups served varies depending on the PPV network. Some pop more frequently
F/ o. f8 h# d9 Z6 T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' r& y# c2 v; Zserving this kind of advertising, so they have to toe the line between keeping their software, E/ k( h5 w% Q
downloaded and still making a profit.
) e. o+ _7 Q$ [6 \! dIsn't this type of software bad? Why would anyone keep it on their computer?, L& v+ O* g1 c) a
No, this type of software doesn't harm the user's computer./ a3 J( v( t2 b0 e7 c. T, B
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, C* j- _- E: c* v4 ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' y' J6 u$ o2 p, ?+ A$ Zthat they can continue to have access to the incentive.5 i1 k/ m: Z# \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' C) r1 q6 W+ Z7 t0 r% C& @& e
How to Get Accepted into a CPA Network& C* K& ^5 Q8 M i, o
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 T; t6 X( u- A9 v
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 g |! i! J" e0 S. M
different networks.7 i; ~1 U! c" s% m4 o5 D0 s6 ~* X. }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) @: X6 K4 _ f, O/ \' ?- K# p
application and be as specific as possible about your promotion methods. Usually some time after1 S% k. {' O; Y7 ^( T8 s& ]+ f
receiving your application, the company will call to interview you. The phone interview is a critical9 j) p* Q" L! Y( O3 v% D- N3 R+ A, i
part of the application process, and most networks will deny your application outright if they can't get
1 Z( t1 {! R, [ `you on the phone.
6 c% z' W; M& POften, the person who does your phone interview will actually become your affiliate manager after. d) [9 [- A# s. N9 D+ |
you get accepted, so it's a good time to put your best food forward.
0 @9 c% ~% S) z/ a- _8 ?& W: OYou might not relish at the idea of someone grilling you about your internet marketing methods over$ p0 j+ W T$ G) m5 h
the phone, but trust me, this part is critical. Have answers in mind for the questions:- e8 x! _' m+ v! D& b
What methods do you use to market offers?
3 h) ~4 Q$ x/ `Do you already have a website you will be using?' a5 r% h' ^3 k0 s0 c
How much is your advertising budget?
! F# ~; r2 z7 K1 R4 V, P2 }) yWhat other networks are you a member of?
5 T* ? S7 a D( \3 uWho are your affiliate managers at these networks?/ i) [$ f; `$ l2 p" s8 F1 ^9 f
Do you use social media (Facebook, twitter, etc.) to market offers?
: F$ A7 M& }. c$ B4 H6 LHow much traffic can you drive?. H7 Z) }1 T& i
Do you have a personal recommendation from anyone who is already a member?
$ x2 W' ?2 p+ v- p5 O: EOnce you provide satisfactory answers to these questions, the network will approve or deny your
5 `$ t5 T" s3 m3 Y+ \application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 s& U* g* O' o& ~persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 m; @/ w, l, |* o
for the network can be helpful.
6 ]4 s' N; F6 a" OTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* Q* Q% c0 e" S, R5 n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ w% \/ f* V5 l- c& O7 [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, E, {3 a% U/ t: ]6 U% U/ l
people can open a lot of doors as far as networks are concerned.( x+ [+ }7 n1 e
After You Join a CPA Network
. s% L! x# M& r$ AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 \* M) [9 S# }
and make an attempt to get to know them a little bit.
% m6 u2 p0 g* Y0 E. {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ K( l9 E5 d. `, m: yweight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 e( e! S8 t: p( L; V8 P9 X7 W% I5 ~2 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 K6 g: x/ b* D: V( g! H1 m$ rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. H- z0 M% p9 ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- T0 N2 g& v7 b( l, L6 O
email.
: \: O% v0 P5 X5 d5 @ hFor more helpful info about dealing with affiliate managers, check out:
& P! G# k, w# X# \% A2 Z1 k9 dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& e k: |. E( S! X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 {$ G7 _1 b! j; S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 z F# E- A5 K: Y2 N, f
Set Up Web Hosting
) a4 Z2 ~* Y: Y# wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 v: g+ J5 _( E# l5 S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ U# j. l: p* p! s% ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 A9 E3 T8 R3 J, x
whoever else is on the same server as you.
# |- |( ~0 C+ p m5 NSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" r- {* N$ x# d/ S2 W* ?9 tenough that the visitor can't close the window before your pop up is even shown. You have about 3
, E2 {. R. N( U+ C7 ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* ^4 C( R7 ^" A5 f f/ M; e" zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 M9 R. ~+ ]0 Whouse full of roommates (hosting customers)." s* D7 ~/ R& T* R
In shared hosting, this is like having roommates where everyone has no specific designated area inside& s; U% G. W( w) [; M+ S: G" l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
; V( c. s, j8 m% }# s* Zfit." _9 W2 i' R6 t1 `- {7 c! ~. m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 s: u% {6 k- l8 ~8 A bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' @1 c5 k) u( Y5 `7 W7 B) J& o, Stheir food. Everyone else's food in the house has less space to take advantage of.+ k$ n) [2 H! A. N& k. W9 {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# |/ r* w5 h4 b+ I8 `any type of hosting this is a bad thing, and especially while running PPV traffic.
: s4 T; [1 T6 UIn the case of a virtual private server (VPS), everyone in the house has their own designated space5 l! t+ P3 S* p
inside the fridge to put their food, and other roommates can't come into that space. The server is9 f# b# L2 A4 z2 v- o4 k
partitioned, so that each customer can only use a specific amount of resources at any given time.4 R: N" C' n/ S9 y8 ~. {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 z$ y x9 _, |+ h6 ebelong to you and no one else can use up those resources. This makes it possible to serve much more
4 l. o; @% p/ Y$ e- jtraffic, faster.# `" g) T9 l9 F& E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# t; }3 q9 a& R6 vAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! ?9 i" i4 _9 Jhere:
7 T# y8 w! O3 Y6 a8 x$ Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 ~+ U. d/ M' \+ R7 IVPS&highlight=hosting: e2 M" M9 n8 L& y7 e- z) @
Dedicated-Hosting-vs Shared-Hosting) q" [ O0 b) S1 k
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; p4 n# r9 p# c% ~/ RHosting...Your-thoughts: Q _, z2 [0 ?; X4 K; d- \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
`" Z \; e! m* rHosting Providers for PPV
+ @# M6 _' V2 V" V# y3 dBeyond Hosting
% E- z- _3 o M3 i" T4 a" |http://beyondhosting.net/
6 f( z, H! f+ N. {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 e/ d' U; e: F" \& ]2 O% K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' p' ^$ S: \% J1 j9 F% ]! N
direct linking with PPV. Also, these guys provide great support./ @* M6 C# d: h3 ?* W! x
Prosper202 Optimized Hosting
8 C8 A6 I; [: c0 Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! j+ d2 g/ `$ N0 _2 X6 I) G) fCPVLab Optimized Hosting1 F% y( j+ i# g% n
http://beyondhosting.net/CPVLab-Hosting/) b5 j$ e2 h- E" r- n% F8 D2 c
Domain Names for PPV
6 Q$ ~5 l3 h# R3 F% J6 G# j9 z4 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& E( J+ }. \5 Y( E* {, U/ v2 Uwhere you're going to host your tracking software and your landing pages if you decide to make them." C4 n9 p7 Y! M& U- f+ S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 D" ~$ ~# [, s( e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ E( v0 b% t0 f& I" c4 c.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 m! s6 E; X' X
term or build a whole website.
6 E, O5 x/ H5 U( N0 ^ `6 q9 tAfter you buy hosting, a domain and get those all attached to each other, the next step is to install( @; l: D, Y; I6 o6 I' T) B% k# d8 @% F
tracking software on your domain. This is really important, because it is necessary to track your
' l, `% d! r) Y7 C2 l5 vconversions down to keyword level so that you can optimize your campaigns. Without proper
- Q5 N: w2 _- r) `0 mtracking, it is impossible to know what is working and what isn't.# G$ y: ]6 \7 G+ r
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 L! _& a ^& B- i4 E+ kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
\7 B8 k7 Q! K& y- q& Q" v" zProsper202. U" Z, @. ]& i
http://prosper.tracking202.com/apps/
( B! v0 `) U5 Z2 yCPV Lab
: g c" e) ^! K7 Z1 vhttp://cpvlab.com/
" u6 y" L7 f+ [. GCPVLab Help Videos3 O; {, F; |8 q, }' T! a; E" X0 b
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 c8 r. B; ]+ e. h1 L1 }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! ]# d. X: U& M# u! X8 Iindustry standard.
J8 ?7 c. s1 {* g8 p) d/ ~* m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
D5 G; a- i7 W! Z% I4 }; f: nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) l) j. R6 E- _. i
good support if you have problems with your installation.
O( r! C2 n( kTracking 202/ n: B# r' w ?$ ~0 z3 J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( e) V7 @2 ?* j7 a3 a% a- g- T( m9 y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( s: y D# g y' yarea.
8 H9 Z) R/ T3 vIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ R9 V8 p" K- Z3 r' b/ I, i9 ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) X; y; V& g& H+ M Minterface, and their hosting.
& }' x @8 [) J" L4 O0 K* u# sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) ^- _$ T2 _3 h3 Q9 m( V, c) Q
and targets which you are bidding on. Leaving this up to chance in order to save money could
, o: j' u2 x) a0 Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 B. Y; {. j6 r$ J# h! ^9 Awere using.
4 ^) h2 i: m" X8 CChoose An Offer
* C/ Z$ T6 i! QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 X( L, N. h: w% M% K$ k
Lesson on Offer Selection
# ]& I; a5 T# Qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, q7 m) M( i# K; j
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! j4 O% R4 h# c( uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! D# u' t2 P E* Z0 M6 L5 d$ N7 M
LeadImpact as the traffic source.
5 n- ?- b* a# I- Q6 j8 y% J5 ZNow the best way to learn how to put all of this together is to just get started. For some variation in
( E8 c: S5 ~9 ^1 H, B2 H W; O6 Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) c$ Q0 S) o5 G; c! @% h: jcampaign.: O' a I0 X8 k+ b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; B: d/ a% W5 G5 w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ @3 t- ^7 u( F) l. i. w, @" H
that all traffic is accepted.: S% b0 M. T* o: d, S0 K3 u
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 w* s4 h5 P' w \. I- D( LThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* o# i4 k \2 p( Aget creatives like banners or images specifically for the offer. p! U# |) q+ o/ J! X% {/ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* [8 P7 e! X3 x% [0 o o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: I0 A: ^, Z" L9 C
track my keywords. Without doing this, it isn't possible to see what's converting.4 `+ | F1 S5 n5 E7 a6 {+ H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 T, w l4 p$ D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 _' _/ _3 F9 \( A0 L m; QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! a x( C' t3 v$ _( K: m
bottom of the page:) V% w. g7 x- j$ G
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 E+ `) ^1 V8 V& A5 I4 hClick on the offer → pixels → Add a new pixel and this comes up:
+ }, q. o) Z7 k, ~6 ~Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& m9 R) @# F7 l, D0 x( Q9 R: q) lfrom your software into the box that says 'Enter URL of image to load'.8 z; E' R. L, e/ p# a2 g3 ~7 {7 J
Once you do this, it should look like this:6 x% o' S8 b, k- A& e5 N( q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: O+ O4 j. K! f+ N" N1 h+ \- p! T
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& j; p1 L! V3 yNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# Z' z1 R: p! j2 q8 cProsper or CPVLab.
8 V! p; u9 e. ?2 w d7 O0 k8 [, q7 J0 U' E. S6 {+ {
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