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PPV GUIDE [PPV新手入门][28页]
/ z [5 [2 i1 X: o4 y详细的请下载电子书！$ I* W" T2 O! W" I' a
% A# t! K3 U! W$ M4 `% `; ^
9 u2 w0 x; Q; W8 [
Newbie Guide
* [ O) {2 ~2 `* z" {# tPPVPlaybook.com0 w/ ~ v# c8 K/ @, H# |
Tracy Shaffer
* ~4 T$ z0 y6 w* u- RDavid Ford4 I# ?, a' k) O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' [0 o. ?) O4 m6 y" n5 a" r5 @# l% \
Getting Your Mind Right to Start Affiliate Marketing
, v% r' j8 `$ Q- m0 gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an o2 r3 D, W# Y" G1 X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- {7 Z8 j& H B$ P3 z$ K1 byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, @& B9 c' f; r# G: Vwith any success, these claims are laughable and far from the truth.( @% z9 r! S4 w% m1 Z$ t/ r, {$ b5 O
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 m- u5 g, @" m% _( c5 M& v
flow management. The main benefits are the low barrier to entry compared to other businesses, and; F9 }5 f' ~0 \
the ability for a marketer to be a one person shop and make an incredible amount of money with low) [- X( D. ^2 Q% E4 [
overhead.
) I8 j9 P( \& q, S8 Q* `2 ]The winners in this business are the ones with persistence when nothing works, who know there's
7 P% T9 p7 g# h7 _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 L6 q; E7 [. a% n- h! Q- P8 ?" gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ g7 [4 C- W$ O$ i. P; ~& Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. h k9 O1 ~+ ^& \5 iMost of these things happen suddenly and without warning, and they all contribute to the amazing
$ V0 D0 t4 Y9 R# {- ]/ \+ Dlearning experience available to anyone with a few hundred bucks and the ability to open an
9 Z }& j* J; m% s+ \0 T5 ^% nadvertising account.5 g' E; E" [/ O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" ]2 l* \6 Z6 _* Cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 F& l4 k/ ]! Y" w: Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" o+ D+ I4 C* o0 I! M: Y4 Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 p. d5 C% L& Z4 s: X4 [4 q4 `/ b$ G+ `/ XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 e4 N' q( i1 }1 J. ]: s/ Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ s- l! w; [6 t$ @2 `8 S
started building./ B; Y8 j" b. {6 p2 q
Things you need to get started:- L B! u0 e. t! D4 u: X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) i3 N2 G& U) u. R5 ~& P3 f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) F) H8 A3 `& ]& c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 B+ l$ S+ E+ {$ |# _# ~7 u f5 r4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 P# C7 h& ?, u+ r0 T) w! S" J) p, v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# m" G* G9 h8 ^8 p) t7 twith PPV.
& n5 M s8 E/ T! i1 u! C# HBasic Getting Started Definitions
# E3 e, x! |% d+ M$ W. MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, D9 L2 _* o% S+ X, d
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ }) F; x2 v; w" C" Q H+ S' U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 R% o; F# }* S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) F" ^ Z; S; b8 X8 YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 k/ j2 y n/ ~2 ?* M6 X, _
receives a commission on that product. An example would be the Amazon.com Associates program,
0 M; h6 X4 J( A) H: aComission Junction or Clickbank.
3 p+ a3 x7 R; i: p, ] L, VCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) o# O' m& M* k- h: T' u# f1 v
an action like filling out a form, submitting their email address, signing up for a service or sometimes& D4 w9 [% |) Y7 b8 p' `
buying a product. An example would be Ads4Dough or Neverblue.9 ]/ y6 }, S& U! J8 K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- Z: u. V6 @! L6 @account, getting the affiliate approved for offers, bumping payouts and just about everything else
" ~+ g6 C$ z9 M% ^% [, ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager
( h- X; t$ t9 q. A4 O1 `6 u8 ~right from the start can really help you.
; g! n+ K3 M5 b* A: z( ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% |) }+ L6 k9 K9 ]" kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 k* s% Q4 S# H. w7 Hview, starting anywhere from .01 or .015.
+ P# ~4 z' t Z" I5 C7 {7 iIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ D' L Y$ R4 n) G
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# Y! l. |. T- P/ I& K3 n% I
MediaTraffic, and AdOn Network.
- I+ i7 \2 T% r! A7 oDon't popups get blocked by pop blocker software?) |- H$ m$ F3 `6 r
No. Popups are served in a new browser window as if the visitor had opened the new window
+ A/ g" { c! Y: S) Zthemselves.
" D; R; R6 L2 {) pHow many popups get served to the visitor?' m7 S, h2 b* g' I: Q' c
The number of popups served varies depending on the PPV network. Some pop more frequently
]8 L7 o& G' [3 C$ X' k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 |; h0 o5 w2 A" a3 Q
serving this kind of advertising, so they have to toe the line between keeping their software
# I$ y8 f) V" x! f! p: tdownloaded and still making a profit.
, z5 f( V+ g8 W4 |8 a' z% L& a" P7 {Isn't this type of software bad? Why would anyone keep it on their computer?
( H/ n* _$ Q/ d" ], V6 ANo, this type of software doesn't harm the user's computer.8 \6 m; p' T7 L; R# e, W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ ]+ I: i& z0 u4 I% p" otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 f4 T0 k; g5 e3 xthat they can continue to have access to the incentive.. E+ Y" r+ b& S& v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 P+ P" i1 W" f' J; SHow to Get Accepted into a CPA Network+ W2 E2 Q$ B( {# G% B/ i" R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 [$ u& Q2 N0 ~3 x; e _: p3 l
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 _2 G7 r" Q$ R. [3 s, [. l+ _* ]
different networks.: e) E/ w, R- z3 e5 i% G- w
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 x: {! E6 T$ |. K
application and be as specific as possible about your promotion methods. Usually some time after& \- I! C" x' L8 @# x9 L" {
receiving your application, the company will call to interview you. The phone interview is a critical ]* ~' ~$ q" ~+ `: C5 S) U
part of the application process, and most networks will deny your application outright if they can't get! |& M b# T- P; l8 @* {3 r
you on the phone.
( \# n! ^( y' v' v P! ^Often, the person who does your phone interview will actually become your affiliate manager after. i v0 K3 O ^( o) q+ W
you get accepted, so it's a good time to put your best food forward.
9 [" {+ _, V5 J- AYou might not relish at the idea of someone grilling you about your internet marketing methods over2 p& b ]- x2 r" ~, E& M6 v0 |! W
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- L- ~% k6 O% SWhat methods do you use to market offers?
' t4 T2 p% z4 T0 Q0 r% F3 X; b7 nDo you already have a website you will be using?
' o; R& ^' `6 n, dHow much is your advertising budget?8 h5 J/ ~ c# p S) n
What other networks are you a member of?6 ]) G% k& R! Q0 f
Who are your affiliate managers at these networks?
1 `. O9 o9 R# ?, s, l( s! L' C3 iDo you use social media (Facebook, twitter, etc.) to market offers?
" m% ~& V1 m/ N/ @; vHow much traffic can you drive?
: h: _7 O5 p7 G! _Do you have a personal recommendation from anyone who is already a member?7 c- e8 ?% I: m6 g/ E# T$ x
Once you provide satisfactory answers to these questions, the network will approve or deny your
- W7 O( E2 U7 R# Q! }application. If you get denied, just keep applying or call someone on the phone and try again. Be
, Y( D3 u- t: }5 K9 Q1 y' spersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 h2 ^) a u1 D2 u, ^, S, y& ifor the network can be helpful.
; n: u2 c; Z! D- V9 A6 cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# ?2 U+ B3 N/ D6 D/ `! I1 ]Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: I* \) T% Y# l5 h' {7 N0 ]$ Q' P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. V8 d6 Z' {' ?& q7 d
people can open a lot of doors as far as networks are concerned.: o' ~9 B9 u4 s5 H6 v$ g2 m" _
After You Join a CPA Network; ^" ], Z- x# C# e6 A+ `( [) @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 s/ \0 m$ u( ^4 n1 g9 Z$ j
and make an attempt to get to know them a little bit.% _2 T7 e v% a3 i: ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 G6 J5 @$ k1 r! l. Q8 \
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' Q) R& h# O2 k# u4 I1 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 Q9 j7 t; v3 n/ M$ D' ~! Y. C+ H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% @6 K# O+ u3 M1 @2 C$ p( x7 r/ `6 lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ L* t+ `; V8 O l! [
email.
4 `- m1 h0 t" g% i# FFor more helpful info about dealing with affiliate managers, check out:
' w; ^3 p3 c$ U# O! A( Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 z# C# x- C) `) ^+ U2 [1 h
http://www.mrgreen.am/affiliate- ... iate-managers-want/' [8 p& R5 V: b! ^) [ P/ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 y! {) O# M3 [" R3 KSet Up Web Hosting5 `6 i" U6 S& `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 m9 w: d" |# E R. l4 dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 U# A# C. r: Y1 T) i+ V5 I) Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) X m+ @4 v5 |, e! i) c0 t& Rwhoever else is on the same server as you.1 `8 a3 |, ]5 H, m8 k/ d1 W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! Q. \: W. f, m6 C
enough that the visitor can't close the window before your pop up is even shown. You have about 3
: P3 f) c Q: g+ q/ v) M! \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ t* V) H+ t& ^" N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, G! H% W! Y0 y5 S5 K" qhouse full of roommates (hosting customers).) t+ o1 h; c8 E
In shared hosting, this is like having roommates where everyone has no specific designated area inside- u: R9 v; P3 {! f
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
& H0 z' T: A0 l6 `# o) [% u" |0 N/ V, Jfit.- i& O4 j6 y* C/ F: K& r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" u. U( z% L) |" j3 n6 hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, c# V q) S% U4 o& Y4 E. Ptheir food. Everyone else's food in the house has less space to take advantage of.. j& X+ j! j8 m6 P; Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% ~7 A( T4 J/ Q. L# F+ Y: N
any type of hosting this is a bad thing, and especially while running PPV traffic.. K4 J3 r* ?7 ?5 c) v
In the case of a virtual private server (VPS), everyone in the house has their own designated space' Z$ u! A0 _4 Q9 j
inside the fridge to put their food, and other roommates can't come into that space. The server is* r6 b; Y; d3 M* Y) i$ g6 ?# d3 _
partitioned, so that each customer can only use a specific amount of resources at any given time.0 ~4 }8 _7 n; P# R# a1 D2 K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) D2 D d- Q0 _/ k8 k7 t1 Y$ ]9 Z! abelong to you and no one else can use up those resources. This makes it possible to serve much more
1 u. ]* b# k$ i/ R9 s" c" Ltraffic, faster.: e) C* G; U6 r: t2 L, f, f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 N. K. c+ F# x. s2 z) e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 o; u, m& F* Khere:
: q2 F; M4 M4 j! _5 rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# h% j* k( j7 G+ F
VPS&highlight=hosting7 F Q& R$ x9 I( g; @: H
Dedicated-Hosting-vs Shared-Hosting
* {/ Z9 w. _2 P5 |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 ?6 U) l+ H; | |7 f4 D' n1 i
Hosting...Your-thoughts5 k8 c* p1 ^1 r# y8 ]1 W( \$ e* l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ v' H/ E, Y$ K3 I7 B/ v
Hosting Providers for PPV
" l" B; \1 N8 B! i1 v+ k0 Z; YBeyond Hosting
4 `& F) H) W* t2 w( g: j: ehttp://beyondhosting.net/2 |9 r! P8 u* P/ Z% ~5 o1 I* W
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 n# \( O' q: G+ i% ?% B" {" q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* O4 i' j# y! h) ]
direct linking with PPV. Also, these guys provide great support.8 }; A# T" H1 V' l
Prosper202 Optimized Hosting
. W. g' ~. y: E5 ?3 Yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
W/ r: [; {% XCPVLab Optimized Hosting, s8 V( F0 {1 a% D4 Z' s0 u: D
http://beyondhosting.net/CPVLab-Hosting/$ v/ B1 {; U9 X& x2 k: Y4 M" y# R+ E
Domain Names for PPV3 b5 R) t n- R& J- Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ w7 Z% M4 l/ hwhere you're going to host your tracking software and your landing pages if you decide to make them.
+ d0 O. P& u6 n, B: J; `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 Q4 c* b8 @$ M* a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; J' @; T. t0 Q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" M- f' a8 }; C2 K/ Q3 O
term or build a whole website.
; R: L! Z3 _+ f) j9 P) jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install" G3 G3 R2 r% h |! y
tracking software on your domain. This is really important, because it is necessary to track your
0 }( O, ]! f, G4 Lconversions down to keyword level so that you can optimize your campaigns. Without proper$ J Q- T( ^8 G. V8 p1 @
tracking, it is impossible to know what is working and what isn't.
( ^, @/ m! d$ Z- ` V" t: TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ t7 {$ u. O2 c6 I
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% W5 D: s9 Z9 Z
Prosper202+ ^$ \& \4 V. o1 s3 r! |- X; m
http://prosper.tracking202.com/apps/
2 m% E- `8 c8 H! y0 HCPV Lab
r' F: y/ n: L3 ^http://cpvlab.com/5 `3 H7 h0 Q) }6 v
CPVLab Help Videos
/ y+ N# H: B( n1 ^$ xhttp://ppvlab.com/oweiw/oiurw/vdm.htm
! M6 {: d/ n9 e) NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ p9 e) _8 r7 R* e3 K
industry standard.
$ y, e* ]- o" Z# b2 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) Z6 F, c @2 t6 ?
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 [1 A+ j7 T- \/ R$ k
good support if you have problems with your installation.
# A+ O4 [, `, _% U8 r1 a6 sTracking 202 H0 l& c1 ?" V4 M( O- k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ W- M( [( n0 _$ w* s
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- }4 p) w! E7 j3 I: V+ J1 ^area.# v: T @2 f; y. \2 R3 K: A
If you choose this option, keep in mind that your tracking software, one of the most important parts of
# a \4 Q; \/ T/ [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& U9 N) a% S( `; ]$ c
interface, and their hosting.
, S" X. V" d+ j$ ZAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: `2 Z5 {# H8 c) M
and targets which you are bidding on. Leaving this up to chance in order to save money could
; l1 S6 S7 S- l% q: Z: x- s: Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you( c% r3 Z4 z2 T1 D7 j; P. ~7 M
were using.
, Q; L. F- ~3 z) C% `/ B& vChoose An Offer8 g8 n- R/ o0 z* ?7 J% o1 R2 F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 F. `: N6 d& M% u9 V$ S
Lesson on Offer Selection) b$ U, z- B+ T; Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 N/ T$ b/ e" l# s3 E) X9 H" S5 h4 F' R" ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 d: s# K/ H+ o3 p9 ]3 M l1 o. M
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) D; M: j! a B* p# J' v" mLeadImpact as the traffic source.3 c6 b: g& k* x% y: k* H
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 b0 ?) ]" e7 x; G0 ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! F' k& _" m! ^3 L, N: \campaign.
& k, P0 r" ]# G9 a) V" lWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% _& L" ^5 G9 k: Z$ Cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 ^% N( B( o9 X9 b
that all traffic is accepted.
# A/ G: b& H( {6 |# @2 e$ ]First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# Y$ }! W s7 h9 n7 j) {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- U. T& ?; ]+ }. S
get creatives like banners or images specifically for the offer.2 Q+ r; q5 Q, H" J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! u* L1 w$ \$ S- R! O# G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 N1 j E4 a9 ?2 z. Ktrack my keywords. Without doing this, it isn't possible to see what's converting.
0 I0 e9 q0 ]4 d: F, p! t+ _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( u( b6 y0 z2 e3 X) H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- }5 L" ^& m; N/ L2 g3 `" b
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ K/ k: k7 ?& V+ ~# @1 obottom of the page:
3 I5 Q) X' B, r+ z; [+ T& zNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ |# e* N( Q: s5 R
Click on the offer → pixels → Add a new pixel and this comes up:
) Q: p0 |! T) FMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! O( c& k( K! i1 a
from your software into the box that says 'Enter URL of image to load'.
" ]( N& h s* ~8 x1 k( d" Z2 H" IOnce you do this, it should look like this:
: Y( [2 `- A) U! x* U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* Q; ?; n& j4 f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ T: T9 t; c( t% }7 JNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( u& b9 Q8 L2 s8 p
Prosper or CPVLab.
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+ j4 V- B' U) S- V0 X* X3 m/ | |
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