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PPV GUIDE [PPV新手入门][28页]* t, F7 D) a4 k
详细的请下载电子书！
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S5 n& b; H; {5 J( L
1 A% l( Z/ p1 N: z9 oNewbie Guide
: j3 n& v d" g, r" M$ r2 p5 f5 P: H2 sPPVPlaybook.com @: ^" ?! s! C# p+ X: ]! w
Tracy Shaffer8 Y% q' s, i9 \; z) M
David Ford0 p: }. Z6 A& u; o" l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 E; n) p+ r$ ~/ Z5 z0 x: ~
Getting Your Mind Right to Start Affiliate Marketing
5 Z8 m( ~( p/ O4 M8 [- LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& d f" x/ p" o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% F4 U0 W4 N) |# S1 X& E. Myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% d2 K, Y1 y( R; W2 A1 wwith any success, these claims are laughable and far from the truth.: t3 ~- x1 t) z0 M ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" e/ P. V! H2 e% yflow management. The main benefits are the low barrier to entry compared to other businesses, and2 [; h9 r; k |, A6 ^# X
the ability for a marketer to be a one person shop and make an incredible amount of money with low# y0 s9 B& I: g5 [4 \2 r
overhead.
; K9 v# K0 S& n% c$ S; Y; JThe winners in this business are the ones with persistence when nothing works, who know there's
& h: s9 p E) w8 Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ R2 Y! V# ?% B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 C) h8 Q/ I r# o9 _- l3 Y# Jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. L- l7 ? D w
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, ]2 I5 F& q) u X1 i# ]5 Z: ilearning experience available to anyone with a few hundred bucks and the ability to open an
5 i. k" z6 x# I, L b9 ~5 z% wadvertising account.5 e; W7 z+ [- A: h* R# _
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ W) O) [8 N( g' dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 D) _( W& k: [' |5 k8 L
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 |% J. I: u/ G# ~ W5 C# }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' ?5 o* U3 k6 I& J- {0 ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ g! M$ ^/ n- v; z1 @
started building PPV campaigns right away from start to finish. With that said, time to jump in and get! p6 H# _& [3 g# p
started building.8 N* [: I4 o# b, s! z: k+ `! c
Things you need to get started:
7 V2 ~3 A4 ^3 M& A1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ R* [6 O5 n% g7 g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* M5 ~# {+ T' ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 r) `! Z3 v1 v' o8 |4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 U4 ]0 P7 J8 e0 k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ @2 w; n: P' {- w) Lwith PPV.
0 O0 x/ B2 q) V I0 J& _& ?( s! {% sBasic Getting Started Definitions
6 J2 I+ `0 h& i( C; c2 c; KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 @6 g2 U @% U5 {4 I, baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 [) _( d4 z3 N* R) ^5 i% z% n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 p7 g0 G" C* N H# t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. f: }* v2 j2 r5 x$ [9 {9 i* a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 A8 H1 ]4 T1 H2 o3 j) U
receives a commission on that product. An example would be the Amazon.com Associates program,
$ q* x/ R4 x& IComission Junction or Clickbank./ P, ~* Y& j3 F/ y0 a/ R% k u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 _( i/ @9 L* D# v( c1 x
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 J! P) D* X2 t" ]
buying a product. An example would be Ads4Dough or Neverblue.
% c$ v& X) V, P# aAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; U8 \+ v: A) D$ z
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# A# h$ g, K p4 R) h) }. y* Y/ wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
- e. N( \( b6 m& d/ o2 Lright from the start can really help you.
4 j8 o7 f; u% g3 x* JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* |$ I$ e7 Z2 T& din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 G. L! m1 B7 f$ J* l: W/ V. Oview, starting anywhere from .01 or .015.
! M% m* y9 _. V g4 T" K; AIn order to use this type of internet traffic, the affiliate can sign up with a number of different' {8 j) M1 B* }3 h! t9 h# `- R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% V% ^! F) Y @+ l' o
MediaTraffic, and AdOn Network.
* [9 @5 t' A- z* Y GDon't popups get blocked by pop blocker software?! S& I, P* V; O! T- C) H
No. Popups are served in a new browser window as if the visitor had opened the new window
- Z& O; ?- m+ I2 T0 {themselves.) O* c/ q& I2 t$ Z. a
How many popups get served to the visitor?
* m& a" m# P" F N* @9 o; @The number of popups served varies depending on the PPV network. Some pop more frequently* T$ u: o9 l1 y9 Y4 T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 A3 T! |; e& B8 h& z
serving this kind of advertising, so they have to toe the line between keeping their software A5 S# p/ j- O; R. i, I
downloaded and still making a profit.% K$ i3 j3 e6 [4 o2 |/ m6 `
Isn't this type of software bad? Why would anyone keep it on their computer?
5 T/ F' `0 ~, d6 }No, this type of software doesn't harm the user's computer.1 X" j. L, T6 y6 ^
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* V$ @7 Y, Y; k. R" w H" x& w3 dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
l% l7 y. d. t2 Ithat they can continue to have access to the incentive.6 }; t3 f A+ e' _& w/ V: l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 H, y* Y& R f6 m; _How to Get Accepted into a CPA Network
, q1 A1 N6 N; V6 J$ G8 yIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 g5 ~9 v; I4 A! w% R+ @+ pto start looking for networks is Offervault which lists offers and lets you compare payouts across" P6 a2 z, h2 d# i
different networks.
. G* i8 t3 z9 s ?8 D' D8 eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' ~* }. R, V4 W8 F+ N
application and be as specific as possible about your promotion methods. Usually some time after
& p% v, B9 o9 z1 B1 n9 I* a; z7 s' X' hreceiving your application, the company will call to interview you. The phone interview is a critical3 I- i( ]6 v( \' }1 b4 C# d
part of the application process, and most networks will deny your application outright if they can't get: h& p3 N* ^4 U' N4 z
you on the phone.
/ J2 u7 l. l% _0 V. v* j9 H2 VOften, the person who does your phone interview will actually become your affiliate manager after+ ?3 X* C5 O; N8 b) u1 S8 \
you get accepted, so it's a good time to put your best food forward.
$ B" I' n/ e6 S% jYou might not relish at the idea of someone grilling you about your internet marketing methods over" M* k4 n. v7 i, q% h4 `1 t1 x F% b
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. M! B$ g; F* F7 w4 L- pWhat methods do you use to market offers?
, c2 W9 D8 w$ P) l$ k, n$ aDo you already have a website you will be using?
) g- ~: A" `2 M( y% uHow much is your advertising budget?0 x2 @$ g9 _2 A9 D- i5 e/ t
What other networks are you a member of?) l3 ~1 k+ G* @3 N. b) _) ^
Who are your affiliate managers at these networks?
t7 O" f) d7 n7 C1 CDo you use social media (Facebook, twitter, etc.) to market offers?
. b3 J; A1 l- e3 q) |% EHow much traffic can you drive?
. G5 h0 V+ p: G% i2 h2 H3 lDo you have a personal recommendation from anyone who is already a member?+ c( r, N0 p$ m& R' V4 ~# @% G, g+ ^
Once you provide satisfactory answers to these questions, the network will approve or deny your
& W5 a, t; x, [/ u# u1 Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
& T# _: q/ G& r4 K: u8 P; hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
% l4 G! z. N2 g3 dfor the network can be helpful." E% Z& s, d3 d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. l/ b; b3 V( L) p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 L) R O2 M2 }# e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ _1 R9 x) ~$ E6 x# u: E4 m
people can open a lot of doors as far as networks are concerned.
+ k* f0 B. V7 w( V! z" oAfter You Join a CPA Network! @. r& k' z4 E( l3 n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: A4 E% c4 Y- v$ e4 |* Tand make an attempt to get to know them a little bit.' t; p5 ~2 ?9 ?# B1 I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# A# H% ~. U+ f ~, Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* d6 c' o6 m/ A' a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 p# h$ s. P" E2 X2 i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, \# G* p. z0 c1 ]/ T# o& ]bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 i0 g% P1 s; j' y$ Bemail.; m7 w- c4 @4 J5 @2 o2 ?5 M3 @
For more helpful info about dealing with affiliate managers, check out:
. H" y4 i9 m5 l. _0 ^5 x) P: @http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 c& p/ d4 X; G% A( thttp://www.mrgreen.am/affiliate- ... iate-managers-want/& ^- k$ `7 o" f) Q, S# A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 }9 {3 }! W# h1 a1 ?
Set Up Web Hosting
- v# ]+ C! B xGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: U5 k& y& q2 C9 t. vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 K$ d9 V! d# X" e1 X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 M( L; X* V6 V, l$ c" s$ mwhoever else is on the same server as you.4 i$ x3 M5 c) t1 N$ b3 G; R+ V
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& [7 Y u$ q0 R5 l5 F8 g7 _& d5 U0 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3. q. p- r( w$ |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" K6 Q b$ w! O. RTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 O: J: u0 Z5 {6 t$ I% W: shouse full of roommates (hosting customers)." U X) H, s0 Q( Y ?+ e
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 l" a5 b) ^- t% h7 r! [the fridge where they are supposed to put their food. Everyone just jams their food in however it will7 _: M$ m0 L2 t9 Q% \
fit.' `) m" f4 @0 f+ B& m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
Q. q: ?" ]+ ?* E! {/ ~the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, c/ ?# C( n9 A! B9 _9 ~% Dtheir food. Everyone else's food in the house has less space to take advantage of.
, p% A: @+ u6 m! ?/ |4 ~% S$ r$ lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' l ?$ V4 b7 q$ aany type of hosting this is a bad thing, and especially while running PPV traffic. P. k/ O$ M3 h3 a( _ ]8 C
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 }- ^& y4 Q7 W p% ~
inside the fridge to put their food, and other roommates can't come into that space. The server is1 {# W6 k2 `; W# c
partitioned, so that each customer can only use a specific amount of resources at any given time.# E& m8 F! o/ m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 b9 b( o4 p- I5 |! ~" `
belong to you and no one else can use up those resources. This makes it possible to serve much more
' D8 k. E% M7 }0 I* |3 J/ Qtraffic, faster.) @- z! P6 K( ]4 J5 W. {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. V- i" F# j9 z& e2 X/ i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 N3 k0 }% I6 x0 A/ n3 G
here:
9 _6 I& _7 K/ k$ y1 g7 j6 b/ v- ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 |! b" I! @4 ?. K+ Q* P4 I; GVPS&highlight=hosting' _+ t$ D* T4 y$ Y1 }5 M
Dedicated-Hosting-vs Shared-Hosting1 \' h1 l: |# I _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 d. g2 @( X! I2 Z4 e( I
Hosting...Your-thoughts
. a1 ] O- i+ P) v6 O- x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& d) G4 v, I/ u1 C; h! E0 bHosting Providers for PPV
6 v; O, s8 q/ HBeyond Hosting
# [+ O( z9 M3 c! k, M7 H5 w9 A2 Ohttp://beyondhosting.net/! }: v6 w. W* f. z7 ]4 K! C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& W9 I9 O5 x6 K K( Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 v. _' q. d q7 _8 \8 P
direct linking with PPV. Also, these guys provide great support.! Z0 e5 T2 V7 u- F3 @ _$ i
Prosper202 Optimized Hosting
0 K2 Q, s/ H0 U Uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 I9 B3 d# }2 w! F! jCPVLab Optimized Hosting
& l0 {+ A$ C$ |+ V. W; h; U8 C- `http://beyondhosting.net/CPVLab-Hosting/
" m0 b- D9 d* q) j3 J8 G; W3 GDomain Names for PPV% I& n! r0 @+ I9 Q- K; m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 C; k, H& w' w% C: A- z9 a5 m) [0 y" E8 \
where you're going to host your tracking software and your landing pages if you decide to make them.
b. H& t0 h k1 P" ROftentimes people wonder if they should have a specific domain name or a generic one. One generic,) \" b. V$ i1 t0 w" L; [; _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 I D+ D% {9 L7 Q8 q8 I& s7 k# N8 c.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% U* S* |5 J+ U' V/ bterm or build a whole website.
* w6 i D+ r; q& d* lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install% H& G) O/ g m
tracking software on your domain. This is really important, because it is necessary to track your6 o6 G# g H& K5 u% n* M+ Q
conversions down to keyword level so that you can optimize your campaigns. Without proper+ f1 Y$ o' m' L
tracking, it is impossible to know what is working and what isn't.
; ~2 E' ]" T% F& Z0 J+ I" K: STo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; g1 m$ m: F: Q3 U: O
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% S. {7 }8 T- f* C$ L
Prosper202# O# K- O3 v; i" |' ~" Y" P
http://prosper.tracking202.com/apps/
. J/ U. F' w" ~: u# f+ ECPV Lab5 p# ^7 T( m0 H' L* Z
http://cpvlab.com/
# o1 [$ c3 v9 i' v2 M0 M3 I! U" KCPVLab Help Videos/ x/ K( _, D) d
http://ppvlab.com/oweiw/oiurw/vdm.htm- @9 W9 k" B3 P0 R& A6 m" a) Q0 Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ a7 |4 d: O/ b& T" F' K3 a
industry standard.5 o. v; j- f3 \$ G. N' y0 C) P+ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 q% j% @; Q" R+ a7 UCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# X4 h; b* i+ S. ]1 ]+ q; B- e0 H
good support if you have problems with your installation.3 `2 ?+ f9 n3 J! m
Tracking 202+ ]; u3 w' b: q/ Z5 P6 ^
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 h% P0 c2 R! V2 O* G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- M" `) T% `5 Z' y/ l# V6 ]7 q( harea.
" C, b* X$ d" D: T& z- MIf you choose this option, keep in mind that your tracking software, one of the most important parts of
" U. E* @8 h( A/ kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& f! N0 k7 Z: H% Z; l9 Z3 M/ Minterface, and their hosting.
- h4 Q% M& Y9 r% ` X1 k! T }- ?5 U. YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, E0 m* N1 e$ }& ~+ @and targets which you are bidding on. Leaving this up to chance in order to save money could8 z7 u: J- Z' `- J" F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you a d$ s2 A: n6 s# i
were using.
* M6 R+ Z. U) G! ?) j+ X& S3 {( H6 p# fChoose An Offer
, s: j( ^6 c! D0 x9 Y* s& f# fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 o- {" C6 ^2 r& O1 ^8 hLesson on Offer Selection Y. d; }, f8 w( x& C, E2 O5 i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! W$ R6 f0 `! Q& K" n! r( k/ g! x; VIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. G0 Y+ k0 A3 _8 z) U. h
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 E& G; k7 ]! U* I" U% u( `
LeadImpact as the traffic source.' Z* x% \( u7 y# u7 z ^; j
Now the best way to learn how to put all of this together is to just get started. For some variation in
: |' T, g2 @% |& Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# P9 |; C) y4 K" z7 }4 I
campaign.5 K- o9 r6 [/ T- q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) \9 P) W; X5 b' t, x
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% r u/ U( l2 K5 l5 p% X
that all traffic is accepted.: k9 p. ]. ?. Z# B( r' |" X" W: i
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. n1 u0 U# i: H, q) n1 M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# i) p: F: Y3 R; w' b# L: E1 V* Hget creatives like banners or images specifically for the offer.) P8 P3 ? H9 T" T4 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 I) r5 y# \ }6 \, O+ ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) B. b1 o( H5 f: p! a0 R6 Vtrack my keywords. Without doing this, it isn't possible to see what's converting.
. t7 I1 N! f: ^. l2 @) [In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 A3 u* K6 a" [( q0 q; U+ t! o; V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 e0 [2 H4 u' o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! ~8 Q! i& |, I& wbottom of the page:4 t/ V/ l6 t5 I8 a# W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 [& r4 }8 N# T2 s$ q) q
Click on the offer → pixels → Add a new pixel and this comes up:
: z% z+ [$ L! R3 V4 |! t! Q; L: dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 o S! d7 |& ]! O1 N4 u: a) q Ufrom your software into the box that says 'Enter URL of image to load'.
: f2 O g9 D# c( J H; qOnce you do this, it should look like this:
* E5 w( T- z6 c4 e0 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 Y0 O" c P8 r/ z+ F5 b) cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 E. X0 F* X/ J/ i! M
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( e$ M" v- ~" g
Prosper or CPVLab.
8 y0 a5 d" r% v& v# s& ]/ e
5 V( _/ Z* w: w+ a7 c( f$ ] |
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发表于 2012-12-27 18:47:17
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