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PPV GUIDE [PPV新手入门][28页]8 X6 x. `/ S: N) L! r6 x
详细的请下载电子书！4 p9 L Q4 [+ S- U0 q. w
3 J5 p5 e6 l2 |7 {! _( k8 c4 U* C7 j" _" P, ~4 `+ _( x% f: |
Newbie Guide
$ o n% Q! p& m6 e- L B. _PPVPlaybook.com# |; V$ M# D. R0 V; d+ f" e! p, P/ a; {
Tracy Shaffer& H& g! L5 I6 b0 B: M4 C0 w, N4 b) g
David Ford- r) l; H9 D% T" h9 H, V* F0 b" A0 T% c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
e9 {5 T1 Y- ^0 NGetting Your Mind Right to Start Affiliate Marketing
( p( b$ O) ]0 E0 t# F; L9 ^: b, qThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 H" ]) l$ Z$ d! V/ s/ B) A7 X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 v O6 f# J3 w+ R- L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing Q* \7 d9 l: d- a8 l) Y: k$ H
with any success, these claims are laughable and far from the truth.
, |: j3 n% o( u8 b% D, i. J1 V* KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* n+ X8 h2 k5 i! Q0 @
flow management. The main benefits are the low barrier to entry compared to other businesses, and
/ X- B8 a! ^' g9 _the ability for a marketer to be a one person shop and make an incredible amount of money with low
, k* [' D& O8 `: y7 loverhead.
# n7 R' `, @3 I8 D7 m* HThe winners in this business are the ones with persistence when nothing works, who know there's9 @+ `0 e; Y1 K8 R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., N% Y9 ?/ B) n% g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" a2 s- V8 J$ J+ V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) I |/ C9 g, P$ U( o$ R3 x+ g9 HMost of these things happen suddenly and without warning, and they all contribute to the amazing
# }' x5 c1 ]5 J+ m+ Z( R/ i; \9 q+ p9 Glearning experience available to anyone with a few hundred bucks and the ability to open an
0 q8 P, p' e: }# L8 O: |3 Sadvertising account.
4 O% Z3 B: e$ t# S$ O4 s' aYour competitors are willing to work at this around the clock. This isn't a push button, instant business4 q. s0 _, |; o7 [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 N) i1 Q5 V# G" qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 C+ O1 n- B' j5 W5 R, w' c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 r/ J+ h1 u; s6 mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 H# Z! N3 J4 }& C3 X1 P1 Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get. M8 I' o8 C& M6 b2 a
started building.( J: U" \, k. Q7 j0 ?& |
Things you need to get started:0 d: m6 @( f, F1 p, n4 C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 {7 P( O! @* }' [3 @* v; T
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" ~# j% y8 h- Q& k+ Z; z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: v* \- T6 ]1 N3 f1 G4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% W& v; I5 W$ @9 @
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; M* Y0 y: ]% l/ L/ S+ W! d& c
with PPV.
# U1 I( H# f: y! ^3 mBasic Getting Started Definitions- s9 R4 N" S# J2 `" o! o" l
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 }1 o6 t- C/ K) w' vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# ?8 D; s* o. T0 E/ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 Z9 l% _2 Y; H2 L% V. {+ X( j+ j6 mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ S9 v, S' J( k* G8 n3 HCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: P% O4 j5 I5 ?+ O9 f6 s; w
receives a commission on that product. An example would be the Amazon.com Associates program,
9 B0 @% \ G0 k, L0 m+ ~& BComission Junction or Clickbank.# D1 }4 \( M& G. Q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( |* Q. m! v$ ?2 d: W4 ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes& O8 h) ^" S, Y7 g- R$ _9 A- _
buying a product. An example would be Ads4Dough or Neverblue.& b& B: I% v, R% t3 C& ?% V6 g. L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: E3 t; N4 D( Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else Z. q$ A8 w* Y* [: `. `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" i9 T3 b- f+ n" m5 \ S4 Yright from the start can really help you.
" n9 k% E' |3 T- E, t" cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 n0 T- E( e' n% l3 Q; `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, d% ` T1 @) O4 ~0 d, |2 B2 M* w4 tview, starting anywhere from .01 or .015.8 S7 u2 m) ]& f- m
In order to use this type of internet traffic, the affiliate can sign up with a number of different: k' u0 t! r- ~3 ^5 ?, l8 r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% A% a1 l+ D4 v+ O2 p3 j, NMediaTraffic, and AdOn Network.
; b7 K# A* b j {/ l) MDon't popups get blocked by pop blocker software?0 S4 n; n: [9 _ U2 b$ ?
No. Popups are served in a new browser window as if the visitor had opened the new window
6 S# H! t; L3 d+ _" J! othemselves. }5 R9 l( W" B: G3 n
How many popups get served to the visitor?
' w+ i! l5 I% N& c) TThe number of popups served varies depending on the PPV network. Some pop more frequently: j f8 X8 _* r1 |# j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ f- ~" [: Y l$ e4 q, z/ M
serving this kind of advertising, so they have to toe the line between keeping their software x4 C5 g4 O5 `
downloaded and still making a profit.( O8 S2 ~4 a+ A
Isn't this type of software bad? Why would anyone keep it on their computer?
% F. j& J) Y; F+ `+ Z }& O5 LNo, this type of software doesn't harm the user's computer.
3 d/ D) j5 c7 R! E) y3 ] N' NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ T- k( @: D1 l: r h2 V/ D9 R3 A. U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ u+ N4 ?0 i0 G# u2 ]+ U7 r" U; [
that they can continue to have access to the incentive. ?5 a1 c+ D9 _( D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; b3 [% ~' E- ~. m. z8 l5 ~( o3 U
How to Get Accepted into a CPA Network
) l. g5 C5 a1 sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
u6 j: p. L% T2 ?6 O1 Yto start looking for networks is Offervault which lists offers and lets you compare payouts across
8 N- {! U4 d( Q5 }2 sdifferent networks. r$ K, D; I' U5 |+ h& s2 s# u: ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 t0 I1 {# d3 r, u' dapplication and be as specific as possible about your promotion methods. Usually some time after
9 U4 ]4 U; x) N9 T! u& ireceiving your application, the company will call to interview you. The phone interview is a critical
* C/ N# f; Y+ ~! x+ }part of the application process, and most networks will deny your application outright if they can't get" [# i6 `2 o4 j' d
you on the phone.% { ^' F" `" o2 ?
Often, the person who does your phone interview will actually become your affiliate manager after
3 Z4 r! l1 t& q& j! ryou get accepted, so it's a good time to put your best food forward.. K' C9 V# G8 n
You might not relish at the idea of someone grilling you about your internet marketing methods over
! z: @6 O1 ^$ R3 E0 |the phone, but trust me, this part is critical. Have answers in mind for the questions:0 J* ]; b- O& N0 j6 e5 l* \
What methods do you use to market offers?4 h+ p! z( D/ n& u
Do you already have a website you will be using?5 f. _' P% |7 L) V& s) C8 D" L
How much is your advertising budget?- k- u. @3 ?6 F) u7 _
What other networks are you a member of?
@; e/ ?% f: N1 f4 Z: v6 { G" xWho are your affiliate managers at these networks?5 {# Z7 ~" X0 k8 m/ u: b" T7 ^
Do you use social media (Facebook, twitter, etc.) to market offers?5 C$ H6 ?" r; @/ X% z, x d( i, X
How much traffic can you drive?+ y. a' y6 i' D9 z
Do you have a personal recommendation from anyone who is already a member?4 J1 I: @8 U$ g: a b$ u
Once you provide satisfactory answers to these questions, the network will approve or deny your0 U2 }1 l" P/ }7 z1 a4 u
application. If you get denied, just keep applying or call someone on the phone and try again. Be
, Z% ~7 z% u7 U* bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 \* _2 V9 y# G6 ?0 M# i; cfor the network can be helpful.
2 O) P" F6 ^0 }3 k1 N$ { B+ w0 STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* Q: p5 o, G' F8 Z/ G+ ]) e3 C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' d8 v& ^) F! G% S2 A4 i' R* N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! }7 a% u& q3 H% A$ H/ v3 o/ _people can open a lot of doors as far as networks are concerned.5 h, J9 _* Q! w5 Q. d5 e
After You Join a CPA Network
( n7 F. @, W- `5 ?6 u% p EOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, p$ e5 ]# U( |3 V# F
and make an attempt to get to know them a little bit. @9 h- f; x/ c; F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, ^9 {5 v: [, t6 V
weight in gold. Start feeling them out from the start and try to get to know them. Once you get" u* Z" k9 l4 t: S8 {% b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" W1 `& V% @) M- I, x) r0 E) M0 {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' N. Y+ a" X0 v$ G" L3 r2 `4 B! ]5 S
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, }* }, M, o2 Q6 {
email.5 e Q6 W* x4 K. E, g- @# i) C# W
For more helpful info about dealing with affiliate managers, check out:
( Z1 I$ Y7 t6 e2 z0 whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 `" o, \# j; A* x( G Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( C4 F6 u# ~1 k- F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 K" C4 T9 r, C0 Z7 V) ASet Up Web Hosting
$ K9 E( J- n4 K0 D2 I& b" IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 Z; C0 {4 q3 N. [# _/ q3 ^about internet hosting. In general, you get what you pay for with hosting. When you use a shared: Z" O- c+ i9 ^0 L5 u% h: E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: Z5 Z0 q( D( p7 l X
whoever else is on the same server as you.' J4 Y2 s8 L% H; H% k* [2 b& _& \
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 g, k% @+ v6 l6 _$ h4 m1 [
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 Q9 C: T$ J5 G2 C6 a+ g/ j8 Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 u" i0 R' P0 v( s( WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" y6 w" V: L. x. o9 g( s( ^house full of roommates (hosting customers).4 ]" f" V0 K- E- _1 n3 q" R
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 h' M5 t& w7 x5 N, ~3 Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 E3 r2 [0 |# ]( Yfit.5 h& f2 z i6 c8 Z9 S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 ?( f" A& I# i1 H4 r$ H* z1 zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# m" b8 I9 w& C ?
their food. Everyone else's food in the house has less space to take advantage of.3 @( T. M7 ~: d& L9 T" U& Y x, L: o
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& [2 C8 _$ r5 g; y3 ^any type of hosting this is a bad thing, and especially while running PPV traffic.
, Q/ d' v' U# W" EIn the case of a virtual private server (VPS), everyone in the house has their own designated space" w) m2 z( [. H# X4 W9 G6 @; B
inside the fridge to put their food, and other roommates can't come into that space. The server is. Y0 _+ P4 X5 }$ n, Y0 k- t( b
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 ^- t2 m2 E ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources6 M3 g, T9 K& o
belong to you and no one else can use up those resources. This makes it possible to serve much more
9 T7 q" C1 k$ P- g8 Xtraffic, faster.
- Z( V! C$ d% q% ^1 |" a RAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 a. ~8 M }, l3 A% b o* M! RAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* ^7 ~3 K6 ^1 H+ n
here:
# Q2 c4 r3 F# @- P1 w. f! Zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 J! ?# u+ p% C7 J/ H
VPS&highlight=hosting
; y1 x; r e* ?0 M+ ODedicated-Hosting-vs Shared-Hosting1 c4 e6 h1 q6 k/ _: o( S5 x
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ M: A7 r0 r4 n* P, Z2 ^2 t3 e
Hosting...Your-thoughts+ |/ `1 K' t) j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ F, d* n1 ~7 Z9 G2 v* NHosting Providers for PPV8 p7 x3 Z2 U6 u
Beyond Hosting
7 c5 I+ m- L& y9 Vhttp://beyondhosting.net/
9 ^9 u q6 }# u+ k7 b( RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' J X% x6 |. v4 l! freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 q" {( k `( m8 Z2 Ldirect linking with PPV. Also, these guys provide great support.. Z% [1 P, _3 [9 J0 |' u
Prosper202 Optimized Hosting
% u' \# b3 c6 r( w& Y3 e5 ?& C$ Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 a9 I: p: d5 p- z/ ^: \
CPVLab Optimized Hosting
: T' k3 s5 V4 U7 Uhttp://beyondhosting.net/CPVLab-Hosting/
8 N. f' j* H& bDomain Names for PPV W' b0 B4 C1 n# S
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 y. k3 k- q2 ?/ G" h" _1 W2 ~$ _where you're going to host your tracking software and your landing pages if you decide to make them.
; T6 C( D. ]- d' X d! ]( W' B9 IOftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 M! f( w3 @% N3 r# e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% W/ f7 I$ f" \; e0 E- s
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& I; P4 R1 K' Hterm or build a whole website.
3 G' U7 X N( Z; \- |After you buy hosting, a domain and get those all attached to each other, the next step is to install8 y& k* u5 l8 |% A3 s
tracking software on your domain. This is really important, because it is necessary to track your
6 p) [. v2 ^5 Vconversions down to keyword level so that you can optimize your campaigns. Without proper
L8 ?, v3 a/ H$ ^8 k D6 L: Utracking, it is impossible to know what is working and what isn't.
, D' F1 P6 J7 k" [To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' t( f! p6 ]/ K" F" ]! sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: K$ K8 w) P! C: _
Prosper202, e" R9 n8 H+ D7 o& L$ d% g; y ^
http://prosper.tracking202.com/apps/
; p5 e/ g9 r$ D" i* k. [6 LCPV Lab
8 D, T2 Y& C8 c& v0 Bhttp://cpvlab.com/5 ^9 \3 U3 @1 h7 c# q
CPVLab Help Videos
# K: q$ j- s" G2 b' f6 ~, Q, ^http://ppvlab.com/oweiw/oiurw/vdm.htm
+ G, A- c/ n* W5 x+ u" ]. dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 r( Q9 Z5 Q: o x! E0 C# h7 W3 {industry standard.
& p9 ^. b$ V3 x5 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" y; A8 @$ j! ~8 F7 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
b; P" q5 L t) zgood support if you have problems with your installation.
% c3 A% [- I' ~2 rTracking 202
1 M: N# Y) R! g7 QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" {7 [3 E9 b8 [' Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 Q( W y+ b' b( `$ A. Y5 P
area.+ Y4 k- n+ n+ i% ^, h
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 G& b6 N0 n0 B1 T7 p( t6 J1 Y$ W! W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* R' y; g4 G4 ?# `: O5 W. J; t2 ginterface, and their hosting.% _. L0 B, E/ u) M0 v) Y. F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% {& B" ^+ R' `+ E" o2 j P
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ D/ N/ t" e& D) L- X5 q8 Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you% i, |1 P) E- t8 [ B) Y( G
were using." H9 \; u0 B1 D; ~
Choose An Offer7 I* }$ e% j$ m% \* f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" e) Z* n8 [4 F% @6 c6 k$ }9 FLesson on Offer Selection6 r& ]' _, y$ J+ y) O& T
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# n) S' k- e2 Q1 u; W$ r/ `2 }) _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) B3 L# ?( F/ S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 q" I$ U& [+ V9 Q- hLeadImpact as the traffic source.
% [: @# }& A. S" B4 B9 W+ M9 M" m4 sNow the best way to learn how to put all of this together is to just get started. For some variation in3 `6 B- H9 m$ r. y: u9 g) P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) n0 Z8 p% r4 F1 z- F4 B, h
campaign.
# d( }6 D J rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 R% Z7 r$ `( Qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' }9 {6 G7 Y9 ]* a
that all traffic is accepted.% T) P& x: j0 t6 k
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 v4 s! V/ t# |6 E7 S( I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) @- r" M9 W8 e5 t! O
get creatives like banners or images specifically for the offer.
- w7 ]! b! I9 r0 i8 S- I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; d# f* q& e, | `3 t2 l+ }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 n* r8 |" ?& ?3 d5 e" Atrack my keywords. Without doing this, it isn't possible to see what's converting.
9 J, P3 i' h+ K% U7 a( ]In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! [, B$ ~, V3 r7 q7 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' P X; j, O4 ]( c( o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 I1 {# Q( o" S" t
bottom of the page:
! v( O& R' V6 f: B* f- vNext, I have to cut and paste this pixel into my offer at Ads4Dough.
$ o) L; w& ]1 v5 {Click on the offer → pixels → Add a new pixel and this comes up:
: C( D9 S8 y" }( r, GMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( T- ~5 G. D' G& }' n5 o2 J3 v: w
from your software into the box that says 'Enter URL of image to load'.
2 }) f1 ]7 Q" k# e& bOnce you do this, it should look like this:& K- e! W/ F: Y4 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) H% N1 T/ o9 V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" p) [- D! \, g2 o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
V& A0 f& Z, {0 ~9 I9 i1 tProsper or CPVLab.
4 m; B. W* K2 a. {* I6 W9 U- i( ?
) X& o9 _3 S! X7 q |
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