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PPV GUIDE [PPV新手入门][28页]$ U% s1 x0 m; Q- t" l
详细的请下载电子书！( X$ P9 _ A' W5 S
8 ^' C% U( A% U6 G$ k6 E
+ T k5 y) R. C$ A7 h5 n% l
Newbie Guide
0 y# x/ E7 i% L9 S# K' @1 ~# _- KPPVPlaybook.com" z2 O3 V) S9 `$ x |. i* O
Tracy Shaffer, L# q: h2 V- i, V
David Ford) T& T; v! L0 E" q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ z) L3 A* p' ^7 Y2 j' ~) Q
Getting Your Mind Right to Start Affiliate Marketing1 C+ c3 k7 G+ V$ B5 V" v4 Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# e1 C, t) M/ | w0 `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 T' {% l$ ]- V8 J' b3 ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 i6 r. Y% {: R4 z n) W7 x0 Z
with any success, these claims are laughable and far from the truth.
9 U9 s5 M. p# n. P+ F) QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# n4 Y( F' Q( {$ d! C/ j5 S& S
flow management. The main benefits are the low barrier to entry compared to other businesses, and
" ]- E5 ]1 g! J3 Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low
$ ]) F7 y/ Q0 loverhead.% H& ]' l1 Q" R# m1 |7 u* i' v$ F3 s
The winners in this business are the ones with persistence when nothing works, who know there's8 o$ _( M0 v5 y; ]6 w: g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 f( e5 e8 Y4 E$ L# M+ b' O( O. a* @The cold hard reality is this: virtually everything in the space is changeable, what worked today can) c" C9 }7 v; P2 f& y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* ~3 u* {: _, k3 {+ y' V( y
Most of these things happen suddenly and without warning, and they all contribute to the amazing" A; `) \" U* H$ `# W8 Q
learning experience available to anyone with a few hundred bucks and the ability to open an
! U8 ]- E9 t0 N* Z+ }3 qadvertising account.' P0 U6 Y; L$ _
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. d. O- B- L# n! s7 ^) C5 owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 j3 w+ E0 G! B" S. c% L! lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ |! h' K* c$ S; w rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ f' p, }! ~% ]" S" j, e7 g2 yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 [& |6 g* }6 r( N5 A1 D. ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
Z2 \' \2 ^ ~4 @9 |started building.
6 j, Y6 _- G e( U) t2 dThings you need to get started:$ I# c6 V4 A3 f- h% ]; \/ L
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: y. h2 F" E$ s$ N5 b2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 z& u9 [# d8 k& y# h5 h% {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) b+ m0 G6 ^2 m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' I1 l3 f9 j3 Z3 {& [' T% GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic- G+ ^0 t7 d$ U+ z: A
with PPV.- Z) Z2 O i4 D* i
Basic Getting Started Definitions
5 F# j" h: _' c. G8 D5 v# ?4 u6 \& ~Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more ]4 `( d8 A8 h6 j
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 P. v& A! T" N. u; _& @! @% U: \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 x( u& R! ~. Z8 U3 M$ \; `types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' H# u/ F: K6 P% v$ J2 J eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ p- i0 g; }" ]receives a commission on that product. An example would be the Amazon.com Associates program,* J% Y" H; t' o5 _" C) g
Comission Junction or Clickbank.
. A& B) ^4 I# ~7 J# x8 Q" d) OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* i5 s( s0 u: N4 |. y2 ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes) x" e+ h, a) [5 e& E+ Q* ]; |7 s
buying a product. An example would be Ads4Dough or Neverblue.1 Z) d. _$ ^# g
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's U( k3 F* r7 V! m$ \" Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else, q7 z# G- ?4 ]4 W! I, J# n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 {. s* t8 J" w& [: x5 S0 |( hright from the start can really help you./ D+ y- z6 Y# D" O8 ^# A) r
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& D; z6 y9 D$ G6 T! u4 Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ t; ?: e5 D, R, jview, starting anywhere from .01 or .015. }" o6 d5 w5 G2 o$ f2 S
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: e( p' [3 S1 e6 c! pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! r4 {+ v3 G4 X& g& IMediaTraffic, and AdOn Network.
- L8 o5 G* U8 F5 @! d" VDon't popups get blocked by pop blocker software?
& ~! t; O- ` x, uNo. Popups are served in a new browser window as if the visitor had opened the new window4 A0 N# a/ j- t/ r6 E
themselves.8 c8 G& k% C9 ], K1 n& E. t2 d
How many popups get served to the visitor?
2 I S3 h. Z% k! R1 `0 kThe number of popups served varies depending on the PPV network. Some pop more frequently; R$ L/ M. N" O- v. j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 |5 G+ ^- p4 d, O {
serving this kind of advertising, so they have to toe the line between keeping their software
/ D7 g1 O7 X! [. b8 I4 vdownloaded and still making a profit.: R, B9 s4 k' t7 K( x5 h8 r9 [
Isn't this type of software bad? Why would anyone keep it on their computer?5 ~2 A. y! Q! Q0 T. _. v1 `: V% p
No, this type of software doesn't harm the user's computer.9 }6 A+ |) z7 }$ J, j% P; ~* V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. O& W; L* H1 T# Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 A7 m1 K9 L6 c
that they can continue to have access to the incentive.
, ]3 A3 t' a! g3 X- w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 M" V- t% j1 ]3 NHow to Get Accepted into a CPA Network* W) [/ P; |& K$ U
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! ^& e0 L" w5 K8 k4 K$ Qto start looking for networks is Offervault which lists offers and lets you compare payouts across6 s) ~9 g# g. |+ o/ j4 W
different networks.7 n' w8 l# ~* `% t' g7 C
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 [ d2 b, C3 V6 [
application and be as specific as possible about your promotion methods. Usually some time after
/ h; e# ~) h; J( }& ^' kreceiving your application, the company will call to interview you. The phone interview is a critical
1 C! e6 t6 G( a! Y) ~* q0 Apart of the application process, and most networks will deny your application outright if they can't get
+ c' D7 N* a8 x7 G0 _& cyou on the phone.
5 r% k" m* Z8 T* V8 V2 U# U6 |# OOften, the person who does your phone interview will actually become your affiliate manager after
5 D& K: I# j# w$ G: p9 @ P; ~- A, Kyou get accepted, so it's a good time to put your best food forward.% V% r7 ]- _0 A' b
You might not relish at the idea of someone grilling you about your internet marketing methods over5 Y$ N0 U- c* s
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# `7 E$ K9 S" R- xWhat methods do you use to market offers? R1 H. P; X; v
Do you already have a website you will be using?0 h' k- m8 V2 ]4 R1 H- p8 B+ c
How much is your advertising budget?$ A1 l; z! [) u) d8 k, i" B
What other networks are you a member of?
# Z& A' }3 D+ W# p$ B" K# Q/ j uWho are your affiliate managers at these networks?% P: i: X* y* M: V
Do you use social media (Facebook, twitter, etc.) to market offers?6 g3 M: J5 q7 i! ?( g3 t. T
How much traffic can you drive?9 E' h* c5 F' J6 }2 V' H
Do you have a personal recommendation from anyone who is already a member?$ h* t( `+ a2 J$ i' Y3 J* a
Once you provide satisfactory answers to these questions, the network will approve or deny your
9 k9 a+ a( c, \9 b: A. Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be) V. W$ s- x$ i3 I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: b" n1 L4 K7 |$ S1 P4 d$ c6 n
for the network can be helpful.
4 e1 i: W$ J% V5 fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! O" S- G) N( }% ?2 ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& [' i, g# v. j
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ q. O& L2 T6 x" z- [- O' D+ c; fpeople can open a lot of doors as far as networks are concerned.' J& |' `' E2 ^' f/ d
After You Join a CPA Network
; H+ _+ ~5 d. A( H* [/ M5 sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; m' g$ C2 I) I" C! P1 Zand make an attempt to get to know them a little bit.3 a- F0 g& x3 m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* ^- d% Q, Z3 |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, H1 g' ]( r1 N5 _) u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ s9 N. \7 P! o& W7 [: |* G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# c. m6 ^) _$ [7 S. K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 c& U8 l+ x3 B! {email.. q# b; V7 |6 M8 F
For more helpful info about dealing with affiliate managers, check out:( f5 B6 M: @, M2 @) M% e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' u3 o7 ]# l* Y& S( I
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 C. v3 U4 o* t. w, W* N; w7 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- x7 k7 T% P, l, s" jSet Up Web Hosting! v' g- o+ u6 w; }5 y. U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) t; F0 x p$ V. dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 {( R5 P7 x; H4 z6 f" s9 {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% D% `0 `/ v1 ?8 F6 b
whoever else is on the same server as you.' B- }+ g% I9 T5 M7 ]- a$ J5 |& F* s; L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) }9 F8 d1 _/ x
enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 z6 y* \2 n% P2 Z" Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) p9 Q' W4 T$ n. ]- j9 fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a. X- H* `# |0 C- X7 w- g; a
house full of roommates (hosting customers).
! v" d. z$ |! T7 v% P8 }, `* AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
/ t' _, r3 r, b) \2 W' `the fridge where they are supposed to put their food. Everyone just jams their food in however it will
z* d6 R4 w3 @! ^. wfit.: h' a9 @. ?1 }5 k2 n& {6 d' _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than ~7 V9 U+ a8 S. y2 @
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- J7 g. j$ S2 c7 ]9 D5 a. |their food. Everyone else's food in the house has less space to take advantage of.
' n% n" w2 t( @$ }5 H2 I0 f: _If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 H& a1 {8 d- q, ~- D0 a! d1 ?
any type of hosting this is a bad thing, and especially while running PPV traffic.' Y% u; o. i4 q# X }# l0 j$ Q: B
In the case of a virtual private server (VPS), everyone in the house has their own designated space! N) _! Y7 o' G( k
inside the fridge to put their food, and other roommates can't come into that space. The server is
; u, r! H, g3 u* l! u9 {partitioned, so that each customer can only use a specific amount of resources at any given time.
3 {, X& C+ `: x9 ?& WA dedicated server would be like having the whole fridge to yourself. All of the server's resources
" ?8 P4 W. H5 o! |: zbelong to you and no one else can use up those resources. This makes it possible to serve much more
9 Y, t6 ]$ R' Ktraffic, faster.# G0 H2 _6 e- c; P/ J ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% O( { |' r; D, L) V5 n9 OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; q- r; q2 h# t1 `5 B, s" V4 o+ Chere:
) @8 p0 r) F/ {/ u; L) e4 qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 s! m( I# m5 u; jVPS&highlight=hosting
! m5 U$ C9 A( ^; p: qDedicated-Hosting-vs Shared-Hosting$ z% [! S; l0 {4 R# Z+ T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& D# C) M+ D# {% H! U$ [Hosting...Your-thoughts
& w H" C; V; x8 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 U9 |2 n1 @% \7 F9 @3 qHosting Providers for PPV
6 z- g; c7 B# Q" x, F+ O0 z6 rBeyond Hosting! @2 b4 O& E! U2 W9 ]
http://beyondhosting.net/
4 _3 P; @2 o& _2 zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# s* s8 R: H8 o6 K! B" ~) J* Creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! y) ]0 E6 D. w" F1 V" Rdirect linking with PPV. Also, these guys provide great support.$ f$ N8 O0 c5 G I; H# C' o. P, w
Prosper202 Optimized Hosting
K0 R$ a/ M" K" whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; {- E" ^" ]4 k4 ^CPVLab Optimized Hosting
; o8 H9 A1 K1 N6 vhttp://beyondhosting.net/CPVLab-Hosting/* K- G1 W8 A6 ^5 w+ I5 t: c) i
Domain Names for PPV
; a; e" T4 a: [' v) n. h, h( ^Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' F H1 G) k1 {% Vwhere you're going to host your tracking software and your landing pages if you decide to make them.$ N7 C: E; ~: |' n2 _4 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. i: n" U0 Z! f/ [& v( T1 Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 m1 p Y' \+ z+ e/ @( A
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 K; q, \3 p# S* ?
term or build a whole website.
! Q, @6 s4 ^' `. w# C$ W- HAfter you buy hosting, a domain and get those all attached to each other, the next step is to install% L% n% J& I: M
tracking software on your domain. This is really important, because it is necessary to track your
9 ^# C. `# b: ?! q6 K( D e* C( [conversions down to keyword level so that you can optimize your campaigns. Without proper: J3 i- ~. q+ a2 k: r1 \
tracking, it is impossible to know what is working and what isn't.# c v: |8 q8 s0 F# K: Y5 E
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ c! m5 n+ L$ w9 |& g6 @, s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ `7 j7 F' I% _1 k
Prosper202
+ {) `" Q, T; x, j: Whttp://prosper.tracking202.com/apps/
& b( B+ X; D) p0 c" \9 N" m: I5 qCPV Lab- x* K6 W% j$ W! h# X& N9 U) P2 w& V
http://cpvlab.com/
' r- q0 {! b$ s- ~1 i4 ?CPVLab Help Videos, \; c! L0 L+ s2 i5 Z2 J
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 d+ f9 h3 i) e+ q' h6 dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 L; ~6 B( i E" r7 ]
industry standard.
* Y' k' \9 r! C* z3 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% M9 j3 m; H0 OCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
}( L/ b* y( _6 T/ A( K# Kgood support if you have problems with your installation.
, l: d, W2 ~9 V+ Z5 }Tracking 202! u( p0 ]+ Z8 u9 B
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 r( z s/ G' k7 ]: Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! [# o$ ^) b2 I
area.
$ S/ t- |" b4 F5 R1 E* z0 Z" xIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: s" M! A: k- @your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
r+ J) Q. |/ H2 h) O! ^interface, and their hosting.( n9 _, a x$ r# J9 G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# x: L) [3 B3 V/ b/ mand targets which you are bidding on. Leaving this up to chance in order to save money could* Q: G0 S h8 t/ ?0 M: L' N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* o, o+ y" ^. A {9 x0 I4 A1 `
were using.( H# ]7 t/ D& m
Choose An Offer
0 E2 b4 q( L/ V! l7 Z/ _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 W }& r( L+ }8 l
Lesson on Offer Selection3 i" h' i$ R0 Z- a+ k+ N$ p! X. p6 b
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' O2 b3 S7 p+ f! m$ |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, h1 r' p( O% f" D PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; e7 I) v a8 a8 }
LeadImpact as the traffic source.
6 X7 D5 b1 W9 UNow the best way to learn how to put all of this together is to just get started. For some variation in6 E$ C" k! K8 S& Z- u: t+ i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ j$ n z4 U# \$ }, N& B( a5 D
campaign.
4 H% Y* W; w+ L' @5 [8 }When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# {: ?- p7 J. h" F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 O# Y; i% x8 ^5 Y
that all traffic is accepted.9 T, ?0 y( I9 P+ f* K
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 I& g% T6 e" s* h) B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; |; ]4 [: u" bget creatives like banners or images specifically for the offer.
v# ?, I$ G N& X4 x! Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 Q& f9 P+ @1 A6 ]. J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' X, F6 y" k6 m1 c% k3 t0 v4 |track my keywords. Without doing this, it isn't possible to see what's converting.8 J3 f( Z/ m- k* P1 @4 Y, m0 R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ }7 p& w0 k# F" w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& b2 O0 A% I6 QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. m1 F% a/ B; I) ^6 J
bottom of the page:+ a* w: J5 J6 U6 Y, c4 j) r
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
( _# v' N4 m; j- u3 X0 oClick on the offer → pixels → Add a new pixel and this comes up:* P, ]& [2 x/ d- q; P
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 M( h+ Y; {4 _# S5 P* |5 D( qfrom your software into the box that says 'Enter URL of image to load'.. |1 B1 ]8 |& }$ D; R( W3 ]
Once you do this, it should look like this:
" K, ^1 x2 C4 Y; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ H4 x# ?; x9 H2 N) Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
C: h$ I/ Q k2 NNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- [& @9 X+ t6 j. r) A8 m0 \: R( h
Prosper or CPVLab.5 m% b, x: q1 r- I! A# j/ |/ w6 @) \
; `1 J9 f; L9 d( a) v, C4 x1 T |
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发表于 2012-12-27 18:47:17
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