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PPV GUIDE [PPV新手入门][28页]
4 K, ~. P% }) a; F/ f1 _$ |详细的请下载电子书！& M$ M1 C( Z3 O
) H! f7 N7 T0 b! R6 d
" {% N$ F( W; y* _% k$ ]6 h7 xNewbie Guide
! |7 O- ^, l7 N: ~( c) APPVPlaybook.com. f1 U6 d ] }3 C5 h- s
Tracy Shaffer
/ g Y1 M% o% [/ @9 uDavid Ford* K3 c r) n% }+ G) M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% l/ c' ]" k/ ]4 n" CGetting Your Mind Right to Start Affiliate Marketing
) [3 D8 q4 | T5 n7 r& UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) h1 Y$ R- m8 U% `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 C$ q3 _3 S$ r. d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 e4 j8 u3 [- T8 b0 ^/ Bwith any success, these claims are laughable and far from the truth.
7 F# `$ m7 P" h3 SAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( t: J# @' _: ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and0 S/ g5 N9 {7 x7 y0 q7 [
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& \6 @- I3 b7 [+ } l/ Uoverhead.
4 z; l; K6 b" T0 B7 lThe winners in this business are the ones with persistence when nothing works, who know there's7 ?! U* O7 I% Q& g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 D) Q& r5 r4 U ^The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 o1 N7 L) h* C O$ I% [6 O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ ^, A' v6 ^4 y$ F: C" tMost of these things happen suddenly and without warning, and they all contribute to the amazing# @% P. b% t2 c' J
learning experience available to anyone with a few hundred bucks and the ability to open an
' M- [- F2 R* B' radvertising account.
) f7 F7 d8 p% E, w# D+ J, t* OYour competitors are willing to work at this around the clock. This isn't a push button, instant business
" X0 ^' S- q+ Gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 z/ w6 Z1 d$ C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; R' Q! g: g: etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# f3 b7 U5 [( i% X, EWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: D7 A6 m4 l2 | @7 ]started building PPV campaigns right away from start to finish. With that said, time to jump in and get- p6 A3 @1 h* W1 O8 X; z
started building.
0 _/ h8 l6 A! O4 nThings you need to get started:0 H1 N! N( ^) Q2 i A0 K8 {
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- \: m' R/ J; M& ~2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% S& D3 P# b1 o" z/ _ I* j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 _7 k+ q j6 f5 ?$ {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 O. S/ Y, y6 p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 r. p! x# r6 C9 s6 W
with PPV.
4 }5 }. F X4 ^2 y- o2 ~Basic Getting Started Definitions2 j1 H6 m& r' C1 w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ Z2 o3 f4 P* v% Q; R; H
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 z* D ?( G. X; F( _) ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: o' q1 q7 d, `% Y& p& f" ^& e7 p6 s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 {* b0 I$ `- t( P: TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 K* ^ S5 |) V
receives a commission on that product. An example would be the Amazon.com Associates program,$ R7 @3 ?' k& j* F* J
Comission Junction or Clickbank.
' X% d4 }' ~1 S9 X" Q. Q5 nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. O7 P% u/ V" C9 Q& [1 \8 han action like filling out a form, submitting their email address, signing up for a service or sometimes
! G- ^7 b4 g+ |$ Vbuying a product. An example would be Ads4Dough or Neverblue.! V: g5 X. k" v& c) ^+ u% Z. _% I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. z3 j6 A, N3 H) }# `% X0 k
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 K+ P3 g9 X7 i* T/ j" N% r5 A( o7 urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 c; r: S# P3 C; r! K# pright from the start can really help you.& _1 W1 G+ ? V. ]+ h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 P q/ D. A5 X8 x1 L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 z3 r" w" m5 d) ?6 p3 @5 ?
view, starting anywhere from .01 or .015.
: x) i$ R) o* Y6 r' E& @In order to use this type of internet traffic, the affiliate can sign up with a number of different! r; M& u) Q- u& A$ }! U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* {" v0 t( r6 q4 e; J) bMediaTraffic, and AdOn Network.
8 ?1 |; r7 g; [" `" j& w6 n1 [6 _4 j+ EDon't popups get blocked by pop blocker software?
9 ?# }8 _ a/ _7 _# tNo. Popups are served in a new browser window as if the visitor had opened the new window5 H- G# P x2 `$ ^6 k
themselves.6 N! L& A v+ ?$ b$ w
How many popups get served to the visitor?0 g. W$ w. R) D1 q5 r
The number of popups served varies depending on the PPV network. Some pop more frequently
! `- }9 h* I4 ^0 t! `& _1 i" v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& r3 K+ C/ L- }) \2 _# v# v
serving this kind of advertising, so they have to toe the line between keeping their software
8 ]+ V$ w7 S1 d! R* y. Pdownloaded and still making a profit." W( n- J4 G4 u" p% |
Isn't this type of software bad? Why would anyone keep it on their computer?
9 {& @# {1 y0 G! A X5 ZNo, this type of software doesn't harm the user's computer.
& o5 d, {8 b, r2 |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; [6 T& K5 J0 l+ I- r6 P
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ `. H0 O4 z; |$ I- R
that they can continue to have access to the incentive.
# k2 I, F# b4 @* G. J! a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ K6 O) O, L, c3 J
How to Get Accepted into a CPA Network: ?& [: G, a2 d5 J. f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& ?* y' H0 P& N6 {( q4 m# Wto start looking for networks is Offervault which lists offers and lets you compare payouts across
0 S4 O x- e1 h- z% {% adifferent networks." S+ Q4 Z- ~: z; r/ T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* R1 u, l" h2 Y( f* P# Eapplication and be as specific as possible about your promotion methods. Usually some time after
1 x3 q) M, Z: X% z& ]receiving your application, the company will call to interview you. The phone interview is a critical
7 m" `3 w/ S/ f& u2 Spart of the application process, and most networks will deny your application outright if they can't get
: K" a. _; }' P* ]& n: S1 Q8 kyou on the phone.
0 C" `! K+ n% m1 r& VOften, the person who does your phone interview will actually become your affiliate manager after+ b- u, T( {! ]# x& [; K0 K S
you get accepted, so it's a good time to put your best food forward.. T+ \8 |. ^' W
You might not relish at the idea of someone grilling you about your internet marketing methods over) b+ G5 I+ i2 ?: d
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ L E9 S9 U* B4 z3 a0 t
What methods do you use to market offers?
3 w/ ~' U g8 x; M8 T3 n: N$ QDo you already have a website you will be using?' a% E2 _9 F6 A Z% |
How much is your advertising budget?; y9 R! e2 n7 K5 Z9 s1 w# |
What other networks are you a member of?$ K& P/ g7 j4 }* [7 g" X- k
Who are your affiliate managers at these networks?/ G! |% ^# _# d$ J2 N' o' A" Q, v# H
Do you use social media (Facebook, twitter, etc.) to market offers?
# a' A1 k$ n, ~1 L0 R2 g3 w f* \How much traffic can you drive?
" d8 v0 C. K7 V7 u% zDo you have a personal recommendation from anyone who is already a member?5 A0 T( q, X- {/ ~5 R- E
Once you provide satisfactory answers to these questions, the network will approve or deny your
2 w) ^) t5 N6 u6 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' P7 J9 o/ Q2 ?% n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: q0 ^ D2 W6 Y( Z% c
for the network can be helpful.. j* A+ F) d6 M1 S2 @ Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# n) S6 F/ Q/ n) c' j& J) cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* ], `, f* p5 _3 f/ Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 z% u5 Q: X/ G/ L
people can open a lot of doors as far as networks are concerned.
! ^7 M) Q! ~ nAfter You Join a CPA Network
, [1 ?4 g1 @' y+ u8 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 J A! \- Q' I; b
and make an attempt to get to know them a little bit.' `* l& f* [ m3 ?
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 t6 `4 F% C$ e$ }! Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ _( j4 \6 r) q1 P) }# X' R! d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# R% T: F. ~& P7 L& K( plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ q1 Q4 l3 M7 w: u1 Y2 z, |bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" a* K% s. j3 T6 b1 ~
email.
: Y+ _3 j3 \! p3 `' g. t5 T% S; LFor more helpful info about dealing with affiliate managers, check out:6 e3 h9 n7 B- i2 p# g. F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 A% o5 h3 L5 E' ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ A, R$ y3 O7 e% \2 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 j+ V) \' Q, v2 d; H
Set Up Web Hosting/ r2 V, T( S3 \, D5 h: x1 k# `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. A& \. {& p6 I0 U) i! \: S' c" ^% Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared2 g: V* _( |( v0 D2 N& b' V) W
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 {1 E( J; G0 G3 q' P7 cwhoever else is on the same server as you.8 T* d2 q, v$ u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ X5 j! K% S# `5 jenough that the visitor can't close the window before your pop up is even shown. You have about 3, t1 J6 j2 E- a& x1 @! a4 z- z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& f8 h7 ^" _$ }! C8 _. Y; B
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 t6 c/ N0 K) L/ w1 ghouse full of roommates (hosting customers).% L; _$ l- m+ G' b* ? {) Y" D
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" U$ ~! |/ g9 g: h# A2 m9 @8 B" Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ e% ^* t0 Z7 zfit.) X/ ] H2 H# p& T2 r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ p" H+ {) O- {! S/ wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 A) ^1 j" l) `their food. Everyone else's food in the house has less space to take advantage of.8 U3 }" i2 y& B% s0 i2 Z7 x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" G1 K* |8 o8 U' s' U5 C
any type of hosting this is a bad thing, and especially while running PPV traffic.
i8 z) i7 t7 w3 U1 YIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" g1 N* l' ]( Qinside the fridge to put their food, and other roommates can't come into that space. The server is
; A, L, Z' c1 g# X: z# Vpartitioned, so that each customer can only use a specific amount of resources at any given time.
+ ?1 S. W+ @( B! V* F3 }3 ]! }A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! j: N$ c! j B' v: {belong to you and no one else can use up those resources. This makes it possible to serve much more7 Q- G# n ^! l0 [( w# f
traffic, faster.
( l$ }7 u8 ^& }6 g. |8 c1 ?* HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 R. }4 p; o/ j3 w) c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# {& i3 I x- I ^( r) X7 A2 where:
* J: u! {* ~. z; A8 B3 M2 G2 @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ T9 ?: I$ A0 c3 @& E RVPS&highlight=hosting
0 J2 g- E/ Z) B6 k9 ]* }: {) VDedicated-Hosting-vs Shared-Hosting* X1 }, f6 y! t7 G0 L4 |& B: N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& |* b& d3 x( u0 j2 }6 DHosting...Your-thoughts
2 h. p7 m; o8 m$ E, K% |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& q. T' y' W+ OHosting Providers for PPV
0 j7 t; [. a; ~. lBeyond Hosting
" A2 u2 D. ^) g# @http://beyondhosting.net/
4 j6 E3 q" d9 ?# m/ }8 D wWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 l3 v7 a' F7 O' y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* w- t1 @; U7 q Z
direct linking with PPV. Also, these guys provide great support.
) S0 J8 D, ~7 L- zProsper202 Optimized Hosting
1 P& ?7 w- i' J) h! Mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" z2 s* D% _& I. J3 JCPVLab Optimized Hosting
/ F& k" B3 y# t G% F# y) \6 whttp://beyondhosting.net/CPVLab-Hosting/$ m+ \1 M6 A4 T6 f
Domain Names for PPV$ r/ C X. E5 i2 m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; c! B! i0 r& n7 y3 @where you're going to host your tracking software and your landing pages if you decide to make them.
4 L0 ]- P% x! Y" s. X* m& }Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ E, x/ A( X9 n: Y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,9 u9 y! w( t1 z8 G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 E5 z# _9 v6 U0 {# m9 Y9 @term or build a whole website.: d$ [0 T4 F# D( e3 w
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" S; M* r! U' B6 w xtracking software on your domain. This is really important, because it is necessary to track your/ Y7 N! C. A4 M. Q: ]" Z
conversions down to keyword level so that you can optimize your campaigns. Without proper
# ~8 ]/ E* U) A4 ?9 n+ ~0 L6 k* Utracking, it is impossible to know what is working and what isn't.) S8 l& C6 v4 _3 e" f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 T# g P$ N" d1 m) `is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ g4 ?6 U/ ^: f7 U+ k" FProsper202
8 \# B. B7 t+ Ihttp://prosper.tracking202.com/apps/
6 D F0 [) q6 l1 N5 i3 [9 \$ V2 oCPV Lab
" l3 e5 \$ L8 s) _ g9 w3 ehttp://cpvlab.com/1 T5 Y: q4 U7 x$ l2 l( @( m
CPVLab Help Videos. [! o. f/ u4 H
http://ppvlab.com/oweiw/oiurw/vdm.htm- |+ o& h- m3 {, Z& X/ R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; U- u. v0 h% X3 O
industry standard.: @1 V0 ^9 m" m; B& |. d+ R# N3 K" Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, O' J5 r) u! k# X1 P
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# P6 L3 G' l2 t& z
good support if you have problems with your installation.
/ J2 D+ v" f2 [* z* N# B) a, Y' TTracking 202
/ P' n6 U% t" Q) nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 E. N S! V/ Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. p [" f1 d( p! O) a
area.
' [8 t' I k) C+ t. X" D h8 \If you choose this option, keep in mind that your tracking software, one of the most important parts of. s7 F9 X! K" H' e' A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ t8 O5 @" V {+ a/ P0 b+ }! X4 {
interface, and their hosting.
7 E4 [; p+ h: ?& WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords+ O1 V0 c8 c5 ] M9 j& k
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 l; H0 r' G, G: \9 D! kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you- b/ O1 C E' u
were using.
& m6 _- g! g6 a, dChoose An Offer
5 B; V7 O# l8 c) w: s4 }Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- ^% v8 @7 U/ g; O! Y' v/ QLesson on Offer Selection
& i R. M p9 j& Vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 k- W- q) E9 S: Q6 f2 s8 y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, Z' c- O6 A8 r" C3 ]$ V; K- eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ |- T. |/ w! h! L, cLeadImpact as the traffic source.
: a& W( p k4 aNow the best way to learn how to put all of this together is to just get started. For some variation in
( O$ v1 p$ x: @& D, Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! N) |7 [7 @6 H6 L+ _; m! J
campaign.
# s+ o' X0 D7 K" |; O, cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& |- \% H; z, E4 N0 m# |$ B0 ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 \: X# X- A( @" s' c# q! p
that all traffic is accepted.
1 F7 o, c- }. I0 S% R" BFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; l, M/ _. x4 x, wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ p9 i& X+ f$ }get creatives like banners or images specifically for the offer.
$ R& q1 X: q$ z. o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 G* u& `8 x; B2 q6 N+ Q8 s5 M$ L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, K& Z6 S( d+ F' R# d/ \track my keywords. Without doing this, it isn't possible to see what's converting.
0 w+ m9 d7 f1 R7 _* b) b" UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- |! z" f9 }8 W4 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 }6 V9 m- d; K$ g8 _# R {: D, L+ X
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) w# Z* P$ V' I# {) t: i) i
bottom of the page:! i- @4 O; Q$ g; ^ J) F
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 Z7 i$ [: X0 X, m9 L
Click on the offer → pixels → Add a new pixel and this comes up:7 ~/ w- N( s$ m9 h& L) Y0 S# d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) _6 g3 B7 j Qfrom your software into the box that says 'Enter URL of image to load'.
+ C; ^8 ^9 D4 a* uOnce you do this, it should look like this:
# A5 b! B& d* e6 |8 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 ?* b9 F ]$ U5 ?% w+ l, G! AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 t+ [; B2 |( QNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 G: N$ o8 {# h' T# wProsper or CPVLab.' J9 g& [. ^ {9 V* f, _
5 p3 u, P8 X# r: H5 @ |
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