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PPV GUIDE [PPV新手入门][28页]9 u& t8 x2 b* V( r
详细的请下载电子书！
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* c2 x* Y% L! O) q! e) U7 vNewbie Guide
$ J! u2 I" \- S# wPPVPlaybook.com) N4 S/ C# [7 ]
Tracy Shaffer4 n& d' g8 z, `5 n5 q' L
David Ford) o7 l, t# C& ]2 C! T& d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, y$ @# e6 P# X) L; ^Getting Your Mind Right to Start Affiliate Marketing0 O! h) ]3 T* Z5 g: B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* @# g. C4 Y# S: C- D: ]1 }7 d- V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; `1 u" h, J: Y! L& n' @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# |. l* E! {- ~! {+ C1 N4 |$ i, Lwith any success, these claims are laughable and far from the truth.
7 D* ^0 l, l1 q6 _% _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 G& i' o+ X. a7 C Eflow management. The main benefits are the low barrier to entry compared to other businesses, and
( y% T+ t) N0 O5 E6 g' X, `- ^' qthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 [# H0 R' q; g# X; W1 loverhead.
7 l" ~* n0 a( O( v4 m3 T5 jThe winners in this business are the ones with persistence when nothing works, who know there's7 F5 U; R/ X% n0 N, \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 W- Y5 k6 z6 T& k6 l1 WThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
. ]; {+ k N5 N, \+ F7 | w* Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 O5 g) \' [% F, H5 z8 c6 A& P; U
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. U! }) n/ M0 }learning experience available to anyone with a few hundred bucks and the ability to open an" u- E6 w- S4 Q
advertising account.; Q# Y; Q! q- U* `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ h+ B& S% K, _( u) E
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; O! I) o+ F8 \7 X/ z/ {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) K% }' D2 A T& D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 h6 t2 G7 r& w! O! kWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- R ^2 \. ^, K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. W0 `* O; i3 n4 q
started building.( i& t- I+ O- M& |
Things you need to get started:
! q+ u V6 c( Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& c6 ^( {* \; V/ j: h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 R* g8 l( \. L/ U) s! a0 ?4 P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( K# z# B+ J. r2 t2 x; W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ h# H3 `" z6 b- F5 Q% |) O6 s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 Y6 M2 i; [) ^
with PPV.: @' \0 B8 z9 R7 m9 L
Basic Getting Started Definitions2 G& j0 r1 {6 Z! {3 Y* S& O: @6 a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# J6 e0 P4 y; Z8 Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; J5 B0 t5 O6 T7 b: j. V8 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: E" h' A# S- q$ ~( F$ Dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 \8 b! H2 r- A. u# a. w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 f% A! s" Y$ @1 B) H5 c9 g
receives a commission on that product. An example would be the Amazon.com Associates program,/ V/ Q2 r. m# a" x0 j
Comission Junction or Clickbank.
- p4 b8 d! S' LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ b, B" K7 t+ p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- w$ g& [, s& t3 T1 Lbuying a product. An example would be Ads4Dough or Neverblue.& p/ _5 Y8 m" x5 _: J: j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) G. t3 L- W5 e( ^: ?% T- gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
2 ]9 J, ?% S9 [+ P6 L0 [. crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager3 I' t/ i/ q- @
right from the start can really help you.
, A: G s9 K+ h" ~" D3 DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ ^, t8 Y3 A5 d: h- nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% b2 O% T7 F9 R1 ^% eview, starting anywhere from .01 or .015.0 r, i g; r- w" u' U
In order to use this type of internet traffic, the affiliate can sign up with a number of different7 ?/ u0 o: {) ] L% M
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 E7 F" a% M4 Z3 ?8 Z! Q9 DMediaTraffic, and AdOn Network.& `5 x! @$ Z3 S7 K9 W
Don't popups get blocked by pop blocker software?9 w! p9 N& c+ l! F6 {: _& c2 Y
No. Popups are served in a new browser window as if the visitor had opened the new window; u$ N8 {4 h0 f6 d; W, k
themselves.! ^% ]+ H8 K* ?9 N
How many popups get served to the visitor?% c) ]' C; W l$ i
The number of popups served varies depending on the PPV network. Some pop more frequently
+ \7 A: k c/ p+ p. s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 n( i _, f1 i0 }serving this kind of advertising, so they have to toe the line between keeping their software
0 v; k# D6 L# a9 N2 Wdownloaded and still making a profit.
m) T4 X- D O) eIsn't this type of software bad? Why would anyone keep it on their computer?
7 X+ ]! W, R' `6 uNo, this type of software doesn't harm the user's computer.; V5 X' S$ U. [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 r5 x6 v. Y% ~% `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 f4 I( x: W5 F! W% b1 w& J; Sthat they can continue to have access to the incentive.! t& z# p s1 N3 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 z( p1 J5 y* w Q3 g
How to Get Accepted into a CPA Network
! Q% ~( T f: E: f& Q2 wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: @, ?9 v6 H1 d* f" |' F
to start looking for networks is Offervault which lists offers and lets you compare payouts across U5 T4 A% J, u) \- d1 w- B
different networks.
# r7 i( S3 ]" x$ u1 }& J* Z5 J9 hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 c+ a3 L" y+ d% b5 z3 q' l
application and be as specific as possible about your promotion methods. Usually some time after/ \1 H6 K- e/ n0 }5 V; H; K: ^
receiving your application, the company will call to interview you. The phone interview is a critical
}& F& X( F+ R% ]0 Rpart of the application process, and most networks will deny your application outright if they can't get
* K9 R" Y5 m$ V" i, }* G+ k: Xyou on the phone.( t' u% i2 g% P$ x
Often, the person who does your phone interview will actually become your affiliate manager after
9 E$ ~3 T+ \: P0 [1 [4 l0 A% f H' iyou get accepted, so it's a good time to put your best food forward.
' q/ Y9 F+ Y! v2 |You might not relish at the idea of someone grilling you about your internet marketing methods over6 `& Y0 F- K4 D& [' ]0 ?. y6 Q. P0 R
the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ ]9 n2 x6 E& pWhat methods do you use to market offers?
2 T$ r( Q2 ~) F) [. T' `6 X( d4 fDo you already have a website you will be using?
6 F8 ~8 o( R) J N& Z8 W8 ^: jHow much is your advertising budget?! C% a' }! T0 }' ?
What other networks are you a member of?& {6 n. P I, @6 ]
Who are your affiliate managers at these networks?
8 ^. l6 F0 a& iDo you use social media (Facebook, twitter, etc.) to market offers?
3 z# G! Z& ~! z- XHow much traffic can you drive?+ V* b1 c r& ]6 E: H( h
Do you have a personal recommendation from anyone who is already a member?
- K5 J4 k7 C! GOnce you provide satisfactory answers to these questions, the network will approve or deny your
% L5 ]. G& h4 ?0 X7 C4 u; f- ]application. If you get denied, just keep applying or call someone on the phone and try again. Be- i* ~# S; M5 h0 r4 p: D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! @& ~! p+ E. E7 v7 F* e
for the network can be helpful.
Q1 C h% r# NTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" w5 T4 C/ ?8 i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# q9 {1 S, m8 I* T. J" q2 xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" H2 L( m' ?0 }7 b# ?* G/ \people can open a lot of doors as far as networks are concerned.. S4 M5 V- C4 P4 f5 H" ?' Z, P, f
After You Join a CPA Network
- c2 a% N2 [) s9 h8 S9 SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. o6 x8 t9 [6 m6 T8 Y. |4 Y
and make an attempt to get to know them a little bit.
9 o5 r$ _; f( m2 ^! zFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 H3 X7 o0 i. \) S4 C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' w1 h4 h7 y* v* }/ ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! M& y( k( |& J, u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
b' R! L* w) Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. P' X* W/ q6 `" y8 L# P7 M. ]$ jemail. p6 [; {+ Z6 h# N- h+ M
For more helpful info about dealing with affiliate managers, check out:
8 `% P& H+ L4 f2 W" D! r! Ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ Q1 z, s* y* s- G# x' G, m- Q% uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/3 p; o* k$ ?/ {: _$ _7 K% ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. Q# t5 P# C* [4 j9 ], Y$ V
Set Up Web Hosting" X4 u3 K' w4 A- Q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! ]3 }3 v, K! |( j9 Q3 H" Zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared$ g7 u5 d% ~6 S% X: @2 j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with s; L6 I7 Q i/ x. c( E9 j
whoever else is on the same server as you.* l5 M: K8 M5 g# w: y s) ]% @
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# A& @: R; \$ d l, u* U9 G$ Oenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ K4 k% C6 w! h* j, n1 V7 gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* @ `$ t, a X2 Q% T V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. i$ n1 }$ T$ }2 yhouse full of roommates (hosting customers).6 R4 v7 ~3 e& `1 x. k- i4 h
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 r d( m3 k5 Q$ z8 }
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* ]' V$ r( ]' w2 e; r! j' g; Ifit.
/ t( s: a: [, n" m: K. USay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 _6 c' z* D" r" v* e6 |$ uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% l$ ~/ H/ |4 ]' W
their food. Everyone else's food in the house has less space to take advantage of.
3 E. c' C% } q) IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
. H, }/ M# \# f) `. @ |any type of hosting this is a bad thing, and especially while running PPV traffic.
$ [( w! [/ _# O$ vIn the case of a virtual private server (VPS), everyone in the house has their own designated space
0 B% z2 ~- {* M0 L- ?% D/ s1 Binside the fridge to put their food, and other roommates can't come into that space. The server is2 W1 X c2 _' r! z
partitioned, so that each customer can only use a specific amount of resources at any given time.) D. _' y2 [& e! k/ s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' r x! g! ?7 V3 mbelong to you and no one else can use up those resources. This makes it possible to serve much more7 z$ \& v8 n# B5 l( h
traffic, faster.
- }0 t% O5 w( _& [3 i5 c/ tAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. Y& I* Z8 H/ G9 l1 SAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 A8 w( D/ H8 C# u2 W' o
here:3 X' J. I* d B. ^; b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% w* ~; h. r4 sVPS&highlight=hosting
/ |1 f6 P) p# o/ x/ ZDedicated-Hosting-vs Shared-Hosting
, x6 I# I7 }: Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: ?2 F0 j. i7 U# @( K/ W
Hosting...Your-thoughts) k [6 G% }+ _3 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 ]& I& I, e5 k0 b. s( T5 [6 w QHosting Providers for PPV% q- _: W, f" B4 i& A
Beyond Hosting
# N& {% e6 ~0 U8 K* Dhttp://beyondhosting.net/
8 o. M/ |. @7 U \- kWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 {- ]) ?& Z0 rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( z! K4 y; h3 ~' tdirect linking with PPV. Also, these guys provide great support.3 o! W& ]/ F" f
Prosper202 Optimized Hosting
) |) s5 }# ^% f# shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' G2 `2 K4 a2 e/ t7 l% X) zCPVLab Optimized Hosting/ g, x" o9 e; A: R/ h9 `
http://beyondhosting.net/CPVLab-Hosting/5 u q. X0 b2 W
Domain Names for PPV
8 c- |) r1 b# G+ A" AOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 _4 x1 c7 e- uwhere you're going to host your tracking software and your landing pages if you decide to make them.
- @. o1 e4 j/ O8 gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 D( z1 ?# {1 Z1 r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( T# B, Z# C6 F6 @0 l' Q0 R' L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 _% q. T# q6 C9 T
term or build a whole website.' F* ]+ N" h; d% U8 l+ [
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. {. {6 J0 @) ]; X% W+ g8 ltracking software on your domain. This is really important, because it is necessary to track your9 |0 R2 {% W) }4 I2 w. O$ x
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 `( D5 O% H7 j+ E2 m8 a. ^+ Ctracking, it is impossible to know what is working and what isn't.
9 l4 c l+ t! U- S5 J) bTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% _- K$ e9 S* J9 Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 E1 @1 Q7 v, x' I0 i' V" ^) I3 n, s2 sProsper202
; O* t) f/ G9 s/ uhttp://prosper.tracking202.com/apps/4 @) X% K& z, v$ ]6 ~5 O2 z
CPV Lab
8 J8 k4 z1 S q, xhttp://cpvlab.com/
G5 T4 x5 S3 ^5 \- ]: fCPVLab Help Videos5 i8 A% ] Y) y' J) {
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ `" m4 @$ l: e5 O/ `; UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: |$ k) t0 }8 s: O; I. a( s6 k
industry standard.3 m8 r* D! j$ c, k* R8 B; M( y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 r3 j6 N. s3 r5 K2 Y% H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 W( ^5 Z, V% }" H$ E0 k4 ]4 {1 M: x
good support if you have problems with your installation.; N: Q8 ~2 j& l+ f% \1 ?+ q
Tracking 202
$ y$ s. I1 P c' HTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 K) _/ E. o7 |: W4 ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 A8 j) t+ x. e: narea.5 y* w1 x5 }4 K' g9 w9 `
If you choose this option, keep in mind that your tracking software, one of the most important parts of! R8 x8 Q. a* \, M% W3 ~7 t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& Z5 u1 ?* T5 k. |( e9 tinterface, and their hosting.
* o% v7 e! ?" `& M7 S5 t: xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords: I2 `( J* T9 _3 y$ B
and targets which you are bidding on. Leaving this up to chance in order to save money could! D8 I# D% k3 _: V. A4 a6 d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 L% r/ Z) D3 Y. @
were using.1 o- T3 c; O! W' C
Choose An Offer
. H7 i" }9 A5 @' u" RNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 `8 ~( k/ q9 P/ [& h. Y
Lesson on Offer Selection
% x' Y' A; _8 F u+ t: M+ M& qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
# M+ P, N& ~7 C5 a& }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 r& \2 o8 z8 O8 U8 `To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 ^6 {$ s8 s* R/ Q, E* ~$ fLeadImpact as the traffic source." _9 C2 [+ [6 A/ l
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 J5 Y1 n) V8 Y3 y# ~/ lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% ^5 K! l( M6 x0 c: D: j3 l! W2 Zcampaign.
6 s8 z: F" `8 W: l5 M' c2 rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) T/ M3 {1 \& j' G" x% h7 Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 R$ Y4 R& ^7 `9 n% c
that all traffic is accepted.
0 W3 U, r. T8 W* KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- j% l6 ]) |# A2 v6 u8 H5 _
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 N! E s J& T. p, T& Lget creatives like banners or images specifically for the offer.3 e3 C9 ?" d8 u" O0 M, H9 I# ?& E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! s* n9 |2 }! `8 g0 s9 t' `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# t) \) b; R" O8 _) @' f* W
track my keywords. Without doing this, it isn't possible to see what's converting.$ p* ~" p. N; x( ?$ ~
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; q- y! a0 J' Q# S) }6 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" r" y, V( I3 R% l5 g8 Z/ ?- V6 J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
Y# [, i( u9 I4 \- H, Xbottom of the page:* i& a( W6 y/ k v+ i, C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
a- ]. _' ~& N rClick on the offer → pixels → Add a new pixel and this comes up:0 E; x, H1 B- q0 B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. k- I3 Z5 S3 B
from your software into the box that says 'Enter URL of image to load'.+ \2 s) e, T' ]2 t
Once you do this, it should look like this:
- _& X* t6 h0 {5 w0 @8 r, R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' c& D ^7 |# t" Y0 {- |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ @. n1 W M& F2 cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 d1 H0 [+ y7 e6 Y- tProsper or CPVLab.9 g' Q2 S' Z. _ W, r. i! R
V, i! v; V P& B- e |
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