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PPV GUIDE [PPV新手入门][28页]
+ o+ r" H7 s9 t. `4 f: y4 S8 J! ^详细的请下载电子书！
: N) N, L$ C* c% q' r* H# i4 O* {+ U! w% `: w) _
1 W. z1 }* |+ j. ENewbie Guide
* M5 i( \/ v3 X& _PPVPlaybook.com# b" Q! g; k* C, `: ^# g8 P& n
Tracy Shaffer4 q: h; C9 ~3 J0 t8 o+ ~
David Ford
8 }# m# L. z7 t! J, g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ M3 {- H1 V, N8 [+ AGetting Your Mind Right to Start Affiliate Marketing
" Y, M! D3 ]. N' j4 oThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. }- J; z2 j8 {* w, P: T$ M( f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# G: ?# P! I2 L5 _' s8 v" i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 S8 b6 R& Q2 r) z6 cwith any success, these claims are laughable and far from the truth. |7 L1 A% e9 _3 E6 S0 e* U+ Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! g/ Y' I6 _# w
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 _( h+ _1 m, n* H) v& Nthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* e0 A4 b" H" g; L) Koverhead.) f8 i' g! |8 f% Z2 W0 S
The winners in this business are the ones with persistence when nothing works, who know there's
3 q; B, T+ l4 [' Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ Z9 k: A+ x; wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 y( E: [6 ~9 Y8 i x& R& D+ X g: Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 Y1 I6 ~: O" p6 L) B
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ v4 F, V. H7 D Q; L
learning experience available to anyone with a few hundred bucks and the ability to open an
" q8 Z. q3 H) ^advertising account.4 p* [% ~! A7 \5 |1 _7 I% w- `/ k% H
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 H9 H/ |% Z* L3 R) v0 h9 I. d9 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* o E; F: ~" x% }4 r" S) k, f6 j
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 P# L% f8 b& a- u! c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ y' V3 ?$ ?7 Z8 m7 y% t+ N! M
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ p+ `% b, b& G1 z# [/ J4 H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ F3 d7 @4 l7 G4 S( j
started building.* y# }! w2 [6 T" b- V( m
Things you need to get started:
) l' P3 x: |/ {" p6 j* Q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 V+ J! W+ ]2 |- |3 N! }! N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& S s) m2 t3 R% h, w1 s) G: ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) I2 m' A0 J, K* Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 H2 z3 m n0 ~7 \2 ?
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 T9 H0 ^4 O3 A9 J- X) l' k' Cwith PPV.2 y3 X. S7 @6 `# O4 ]- ~ [& X
Basic Getting Started Definitions- F2 @7 l, u- s0 d1 B" V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 G7 V; ?" W' ^. k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 K, O3 ~$ a* \( G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" [# V9 w3 C; Y0 `7 Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 ]" Q5 R# M% [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% x& e7 T$ r, |' Z$ `receives a commission on that product. An example would be the Amazon.com Associates program,( N+ j/ i- H Y- W1 I" {: i
Comission Junction or Clickbank.
) r" L, p) C/ x* Z5 n2 k8 _2 `1 _- xCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. n! P% ?* B) q; a! Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& _6 K/ @, ]0 J. J, Bbuying a product. An example would be Ads4Dough or Neverblue.
- c! p# S2 m8 f! a/ |% d$ NAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. A- U& d3 x- w" \& |6 g+ Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else, t) v' c0 |' w0 ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 W, Q1 Q! t( O( t2 Z0 {
right from the start can really help you.6 L7 n6 j2 o& A/ H0 f0 }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' {5 t: R" n6 @7 Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* h& e' P7 a* ^' p2 Z4 ^: cview, starting anywhere from .01 or .015.# ?4 H$ O, X! S5 |* A
In order to use this type of internet traffic, the affiliate can sign up with a number of different, U8 v5 }" r- B; M7 |" E5 T. O7 l, G; A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 X6 G; N; ]( ~8 V
MediaTraffic, and AdOn Network.
3 l5 K0 M" |4 `5 c9 k% D/ Q* o& `$ QDon't popups get blocked by pop blocker software?: M8 ]# W6 X; R. Y
No. Popups are served in a new browser window as if the visitor had opened the new window
+ {. N: o. b9 k) O& I2 Ithemselves.
! d% T8 K2 ~( FHow many popups get served to the visitor?
2 `; R! m1 i j& f2 |The number of popups served varies depending on the PPV network. Some pop more frequently* ^7 M% j1 y7 b+ N( u0 s
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, @- f. Q. s) p3 V' d
serving this kind of advertising, so they have to toe the line between keeping their software3 k8 {1 z# S0 F& F/ T3 n* P# T6 m; ?
downloaded and still making a profit.
( F9 \' E4 i: E" R4 KIsn't this type of software bad? Why would anyone keep it on their computer?8 e$ {$ q/ _% E+ C! j
No, this type of software doesn't harm the user's computer.
' ?/ l4 _( s$ c9 U# L% sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 r. P1 C' B0 }: h6 |; t. ?1 N' T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 j" m. I6 v; ~! w) K. c: Uthat they can continue to have access to the incentive.2 B+ r9 R: t3 Y% k. _ s1 Q8 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) b* f" u! }0 v4 j& a2 g l3 I
How to Get Accepted into a CPA Network+ X8 A ^0 c) q, R0 ]1 V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( q A8 O( E; E0 c
to start looking for networks is Offervault which lists offers and lets you compare payouts across! a! b( g- t$ I) |) ?
different networks.
# Z( x, O$ j6 I; E: b& ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 t3 t: K8 V% D0 L2 l# Capplication and be as specific as possible about your promotion methods. Usually some time after
8 h1 o+ k6 a, H v Yreceiving your application, the company will call to interview you. The phone interview is a critical( v. F- o6 @: p% g6 Y
part of the application process, and most networks will deny your application outright if they can't get
6 y6 b9 u/ O; c0 K3 xyou on the phone.4 z% s+ M& T& a& b+ }# O7 ]6 B
Often, the person who does your phone interview will actually become your affiliate manager after
; e- Y+ Y5 u' Jyou get accepted, so it's a good time to put your best food forward.
: [, Q3 i+ @, V! N9 yYou might not relish at the idea of someone grilling you about your internet marketing methods over& b8 e, H+ M+ c0 N) ]
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 \* w2 X& u$ C" _3 TWhat methods do you use to market offers?. r* D/ a- A( n, T
Do you already have a website you will be using?
+ J: _' J& y6 q! K; O' sHow much is your advertising budget?/ A& k; o( d! ?1 s6 ?
What other networks are you a member of?
: p/ z9 w; a# J/ B3 j9 jWho are your affiliate managers at these networks?4 l3 ?( w, U# P4 J
Do you use social media (Facebook, twitter, etc.) to market offers?! l2 P9 o" Y# x3 O: \% U, [
How much traffic can you drive?
, F I* ]* y3 h& _( L- t; w b5 ]Do you have a personal recommendation from anyone who is already a member?
& h b; B/ \$ n: A3 V- KOnce you provide satisfactory answers to these questions, the network will approve or deny your; ~) _$ a1 x+ t& @* P7 E# H/ W" H% R
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 ?+ }: o$ r# ?' ^5 W7 g; Tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 F1 p' \2 |" b) `. i% q
for the network can be helpful.
5 [$ q; i( F: w, s9 A" ^& U! t5 D kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 @ g# E4 u: s+ \9 I) y' x/ m7 g/ D+ P
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 ?0 f. X, {) J9 g4 F: o! mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 k* @0 K+ t' w) u2 Jpeople can open a lot of doors as far as networks are concerned.2 J0 v" ~/ a7 \2 \, Q A1 a
After You Join a CPA Network
, X( z9 a5 y' G) E. {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: C. f1 ^' @: e9 g
and make an attempt to get to know them a little bit.' e6 G9 B" C3 U) Z+ o; d4 ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 s& y3 c' S; C. Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get; W6 m8 H) S5 p1 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 [4 A* j7 }0 q s( x6 t* k2 P1 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 a; v% Y2 y, M" v% E* R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& m- `; Y" r( j& ~: N: x& \
email., B0 {; d, Z! E% q1 b/ [
For more helpful info about dealing with affiliate managers, check out:
1 @( g- H5 }; J( d0 G8 K% x1 _http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" R, ~* a/ a( @http://www.mrgreen.am/affiliate- ... iate-managers-want/& U3 y1 m, T# f7 D" I: i8 E6 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 f6 t- Y6 I) R8 X( U
Set Up Web Hosting
% S) m0 v1 h& A2 Z4 \+ \Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 S' E! k/ V+ k$ }: Q1 l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, ?( j. M% P3 D- K* q( {- c: n
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& y1 K, i0 h( a$ c. }/ Q. [1 xwhoever else is on the same server as you.5 ~% w' C+ U! _1 C6 ]
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ X0 B5 q* p# y5 k. e1 c. j
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ ~( K: U$ k& X; Y; w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 O# u* m4 ^8 V4 n g5 ?5 h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% T5 S; v4 [+ q; |/ [, Chouse full of roommates (hosting customers).
4 }' p+ H! a* x8 l6 e! J, `2 PIn shared hosting, this is like having roommates where everyone has no specific designated area inside
8 k; k: V, @! }; W6 H/ f |the fridge where they are supposed to put their food. Everyone just jams their food in however it will! {7 g$ w L' Q* U2 y/ g' ~
fit.* N4 a: L& Z! b) j
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! g9 Y) U8 ]! R. ~( j- s4 z1 ]; i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- f- D" D$ W% w. s( s
their food. Everyone else's food in the house has less space to take advantage of.0 O, y; w' _( y8 Z$ u
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 J+ e1 k9 G* Q
any type of hosting this is a bad thing, and especially while running PPV traffic.* S2 P9 x" j# {4 r ~
In the case of a virtual private server (VPS), everyone in the house has their own designated space; `/ `3 l! x; c! L
inside the fridge to put their food, and other roommates can't come into that space. The server is, _/ x/ {1 n% M; ^5 k4 D
partitioned, so that each customer can only use a specific amount of resources at any given time.' _6 k( S. R, c, U& j; ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 f" q n$ _2 {$ t0 b5 l v9 Z0 c
belong to you and no one else can use up those resources. This makes it possible to serve much more
" v! C$ g9 b, o/ p" Rtraffic, faster.
8 T# e& R* j6 lAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 j8 l9 O0 P6 l# O8 [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% x. P% ]; y! k2 Y4 H
here:
' i' F. g2 ~, \& a N, mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- k% _4 I) Y6 ]) P. a( ]
VPS&highlight=hosting" ~; b& U8 w' G' Q- h5 R) ]9 |
Dedicated-Hosting-vs Shared-Hosting4 n2 V9 }2 q$ P3 P( X$ ~: N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( Q4 k& d4 l% M8 l0 Z) H3 g
Hosting...Your-thoughts
- |- `* T5 D# ]3 {. U; X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- f/ h# Z/ c/ V3 f3 x3 P7 UHosting Providers for PPV
, [7 F; @9 P: P9 ?! q( V8 oBeyond Hosting) A. k' M1 w- p1 y# f% ~7 f
http://beyondhosting.net/
2 c C0 O6 ~9 J$ N) ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! {; D, \, V1 x! {! ]( Q8 L& }receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ F# D0 _- v1 r+ L- ~: { y# w4 N
direct linking with PPV. Also, these guys provide great support.
0 S4 f% ?4 d' X0 o; g1 DProsper202 Optimized Hosting
& t9 N4 R* k9 ]- r& dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; d% `+ r' p+ x+ @
CPVLab Optimized Hosting7 t: S; b1 D v5 W+ u
http://beyondhosting.net/CPVLab-Hosting/' B# E, \8 A8 {. U4 a4 [5 Z
Domain Names for PPV6 T1 U! a1 `% L; K9 N# w: }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 w0 T; G2 h( B) [' x }where you're going to host your tracking software and your landing pages if you decide to make them.
3 H i: [' Y, r4 d" X0 {- {Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: U. Y$ z E' P- M7 U! e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) Q7 N" e- ]! m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' j3 E- X k0 Aterm or build a whole website., Y+ a0 R& u S: U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ s, r8 w: S: G& ntracking software on your domain. This is really important, because it is necessary to track your) X. I3 x" X# i& s; Q8 w6 Y
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ D$ T. D$ k; k( o: f2 Ktracking, it is impossible to know what is working and what isn't.
# ]) s. _& c5 G5 LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; g+ R$ _# E. i' q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, H8 ~$ n) t/ M5 O" v1 N. `Prosper202
0 l. \0 S$ j I6 c0 D. [http://prosper.tracking202.com/apps/4 T4 E( B7 I; d
CPV Lab
3 z0 M. ?+ P' [: {3 Y" v2 Ihttp://cpvlab.com/
4 ]" ^7 a2 U5 B6 t1 G0 Z& [CPVLab Help Videos
1 n) Y: N, v& fhttp://ppvlab.com/oweiw/oiurw/vdm.htm1 g: ~( \& v( K* U5 U4 j( l
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% s: J; @. {7 ]2 j- z' l
industry standard.
. `3 G, `$ ^; a$ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ Z6 K4 [" W8 y$ h: ^! \2 A: h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; g1 D1 M/ |$ w9 ?
good support if you have problems with your installation.8 Z9 q; q7 [, w
Tracking 2021 y" a0 I( g' z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 R5 J% Q/ t) k# s' r( ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 D9 C9 b( g) oarea.% \7 }; q3 v% N6 _& a
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 C) w0 K( z" k/ ?2 u8 Eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' y- X0 U d) finterface, and their hosting.
' u8 p0 O! Y! D) R- I; g/ QAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
Z$ |3 U7 {/ J! s+ R# |and targets which you are bidding on. Leaving this up to chance in order to save money could
- I8 X+ B; N' O, P' _8 wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you% W9 P. S5 z' u1 o$ A& a$ r2 H
were using.& s- Z3 D& b: N! Q
Choose An Offer
* T8 A2 m, h' @2 r' z9 E6 GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ K6 R$ c. k% q+ ]$ h
Lesson on Offer Selection/ c3 V2 A! {2 F6 E
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 d; C9 c8 e9 d! G0 g+ e; T# D7 @+ k
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ \- Y8 l% i7 Y& R1 cTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 c0 d$ Z! ~0 GLeadImpact as the traffic source.( n; C' m* w+ S; k1 _2 _2 N7 d
Now the best way to learn how to put all of this together is to just get started. For some variation in
" Y, T v$ r' R0 q8 a; g+ p8 Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 k, W2 C& F8 _campaign./ ]) [' N& [2 t2 O) i( w) F. I! b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, L/ \0 }' [ T# H: ?2 K% [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( g8 P& A( Z1 P5 J# P: Y1 M2 b) C
that all traffic is accepted.
+ }& O' n+ r1 I* Z/ {! E6 FFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ W& b1 d1 f- X5 O4 E* UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
\7 i6 `9 s6 O* nget creatives like banners or images specifically for the offer.
# D( N5 ^# T0 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 \' Z) V- t) h9 T2 }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, P9 z7 s! [7 C; \
track my keywords. Without doing this, it isn't possible to see what's converting.
. v1 X* v, [- m' Q9 ?4 x- [In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( d; H l3 p! W; P& J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 x( u: x; y: S$ z4 }, _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 e+ z" F, R1 T5 F* ?bottom of the page:6 s6 @9 M' r8 \! Y# H
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 T7 V* ^' ~! O/ TClick on the offer → pixels → Add a new pixel and this comes up:
/ ]$ `/ R% t& p3 bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 s$ _# C- u3 V% s
from your software into the box that says 'Enter URL of image to load'.2 w- k) M/ ~5 u$ W# G) ^9 x- _
Once you do this, it should look like this:; t6 b; e7 \% P+ X) J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 Q& x) G5 H! Y8 Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) h' l. O1 h6 Y& u$ P5 eNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 c4 t- A( [, j- Y9 I
Prosper or CPVLab.- B1 F$ }9 m0 C
9 s g7 V3 S, \
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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