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PPV GUIDE [PPV新手入门][28页]
% t4 G; Q8 Y9 U/ {/ G: ]7 @详细的请下载电子书！
5 d B8 n& p' v" B( W- E9 [: S; T
9 ^, j9 K! L6 Q
2 F* f, h4 c0 x0 G6 _7 ~4 |* `Newbie Guide
; u u' Y* o1 i- \; c( ^PPVPlaybook.com
- d8 O; b) Y8 J2 ITracy Shaffer
0 d, G2 q( z. G ?* d2 G) RDavid Ford
. K+ q, k4 f; B& |. W9 x2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% i8 e8 Z$ y/ q% X% i. i% B2 P4 v
Getting Your Mind Right to Start Affiliate Marketing
$ `" D2 r' R% ~' T0 `; q5 [0 dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 L+ [3 ^( o* y: l; I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% y( _9 [! T# B: O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* l! `9 }6 ]% \2 Q+ h5 h, t
with any success, these claims are laughable and far from the truth.
' c$ ^2 d* ^ ~5 ?! C/ b1 hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, w4 ?5 f$ c; N
flow management. The main benefits are the low barrier to entry compared to other businesses, and
+ g5 a' C+ d Z* Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 l0 P2 p7 l( n
overhead.4 R& [6 t, c3 |# G
The winners in this business are the ones with persistence when nothing works, who know there's% f6 H9 P' `, Q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 o M# I8 D6 t& I" eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! M5 M7 i7 N$ N" ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 s3 Y: X3 M* @+ V& h" U* ~$ [
Most of these things happen suddenly and without warning, and they all contribute to the amazing( u4 T; c2 V& r. `
learning experience available to anyone with a few hundred bucks and the ability to open an
8 C* F+ `0 t6 [0 E% R5 p, Madvertising account.
/ }9 g3 R* d5 O1 {! WYour competitors are willing to work at this around the clock. This isn't a push button, instant business8 s4 y( |) i2 r. c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* F. s+ E. f+ m- r
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 ]2 F3 Z1 G9 I* @
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., G0 Q* T0 P7 \; @, F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 e5 \* |8 K) ?, p# [& Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
- }' x& W/ u Ustarted building.
' j/ R' v( i( i! r% e y4 BThings you need to get started:
4 G4 S$ p& z4 A; k1 S# E9 j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 r4 {4 l5 y( P. Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 V, Y$ i& K5 z2 k' ~, w9 |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' o# u! @' P- k3 s4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): }. i) p; _' T1 O5 \4 }( h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: N: Z! W; v- P+ L$ U# xwith PPV.2 R- m F5 t% K
Basic Getting Started Definitions
% O* A% n. C+ B; h8 N0 JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 B- C0 \) u+ haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 B; K3 v J% t. P, N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 |- c$ {1 s7 F0 B9 E3 r) R- Q) w3 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 I& _! x% X3 O Q& RCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) Z9 o# C8 W$ zreceives a commission on that product. An example would be the Amazon.com Associates program,& L' b2 k9 \4 \: x
Comission Junction or Clickbank.
) X0 l* j( k5 }/ N. uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: X% Z4 l8 {/ Q0 P, I4 Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes: ~: o. I- F* R) \* Y+ f; C: Z
buying a product. An example would be Ads4Dough or Neverblue.
( r. E2 r( X) T9 R( KAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% D/ }7 A3 p' x; `4 t1 q8 I
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 J1 R1 ?+ G `# k" f: {- a6 u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! \: U0 I: _9 x; D. ~right from the start can really help you.! |6 ]' y: _/ @0 C7 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 M8 ~' U4 f6 N. M6 N1 Gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per. | b, c$ j* }1 ?
view, starting anywhere from .01 or .015.
! ~; A) b# R I- ?: {; @% `In order to use this type of internet traffic, the affiliate can sign up with a number of different: G J: |% Y0 `& `" o8 S9 v w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 i; H( T( _- @8 ZMediaTraffic, and AdOn Network.
}* o& _ w8 C7 B* nDon't popups get blocked by pop blocker software?8 x: k: B# V$ o# `
No. Popups are served in a new browser window as if the visitor had opened the new window
& ]1 O( d g; c( R" A$ jthemselves.$ h3 _5 p5 q7 f3 y
How many popups get served to the visitor?) F. A: \8 I- Q+ M& F% E- X
The number of popups served varies depending on the PPV network. Some pop more frequently
( K2 l" C L' j9 p(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by I8 p( |7 v$ g# ~6 U* J# |
serving this kind of advertising, so they have to toe the line between keeping their software
% o$ H9 r* C& b' B; H- xdownloaded and still making a profit.
% L" C2 q `0 ]3 r5 ?5 fIsn't this type of software bad? Why would anyone keep it on their computer?
1 h5 R+ P% R7 @0 i0 C- [No, this type of software doesn't harm the user's computer.5 K4 x; I% H- ?) V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
|+ H, u' D& B g/ }! q9 T. Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 |: X! b) w: A$ c" ]( Bthat they can continue to have access to the incentive.
( J" i( e5 c8 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 Z9 u2 A5 m% ?4 ]3 Q& UHow to Get Accepted into a CPA Network- @- X; r; Y) d2 J( _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 `0 m7 |0 P* Y7 ?2 U- Q, Fto start looking for networks is Offervault which lists offers and lets you compare payouts across( e- g( F: o, f0 m( m0 m
different networks.
1 }9 B( \( b3 l% B' |" o9 g" e2 I- qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ ~9 p+ A. V; Y' z! K+ F' V8 o9 C3 z
application and be as specific as possible about your promotion methods. Usually some time after* k7 f d5 V( d
receiving your application, the company will call to interview you. The phone interview is a critical' \6 [% w1 V2 Q) V8 H0 @
part of the application process, and most networks will deny your application outright if they can't get
( o" H0 A) q3 w& ?+ Eyou on the phone.
# T$ f/ R# o) B: I5 C6 \* {Often, the person who does your phone interview will actually become your affiliate manager after
) S# o7 n( V6 |3 wyou get accepted, so it's a good time to put your best food forward.
0 U; e0 d5 X) R4 P- R$ SYou might not relish at the idea of someone grilling you about your internet marketing methods over
+ ?1 e' t; Z, A3 ~3 i+ `the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ Q: @& P; U' c4 gWhat methods do you use to market offers?
0 \/ d/ f8 B- n# z( F" LDo you already have a website you will be using?* ^' ^6 f/ X* d( G! r- |4 Y
How much is your advertising budget?' e0 a1 P( N. L1 J4 @) k
What other networks are you a member of?. W$ z! a; O% ?! J1 ]
Who are your affiliate managers at these networks?# z( E9 ~# s) `( b/ w
Do you use social media (Facebook, twitter, etc.) to market offers?. {3 v0 x @0 R, B( O* v
How much traffic can you drive?
" Z. W" Y9 r' E5 K, U" n8 kDo you have a personal recommendation from anyone who is already a member?
& o) S, d" J/ a* t AOnce you provide satisfactory answers to these questions, the network will approve or deny your9 `! x8 e( v1 l; R7 }. d- k, ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; Q) h0 k& m' [* u$ z. i( @persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, A7 V* v' M Kfor the network can be helpful.
! n" j+ J1 W# s- }/ a% UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ o, `! ?, [! s2 [' X L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ h* z8 o, L' X$ Z6 Q6 M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* ^, P5 v' @: W) ?: Vpeople can open a lot of doors as far as networks are concerned.) q$ s* W: A) c1 z6 d3 ~% ?
After You Join a CPA Network6 i/ W, w: O" d7 I! J! L
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# J6 y. U! v' a6 Zand make an attempt to get to know them a little bit.
% j( S* W8 b9 o6 k) L$ J gFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 T/ R, f0 Y; F7 G" ?2 m7 b3 q' c
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! F; Y# t% O& u2 P2 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ |( S1 |% x2 m# Q8 T4 ~larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
]' K. l/ A' I* Z: X1 H u' Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: H/ e$ c4 s8 A6 }& W! p
email., U5 Y: K, P+ }2 N) _1 F
For more helpful info about dealing with affiliate managers, check out:6 ~9 A- W' F7 i4 z/ ~, Q$ ]# u; Q! e% {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& T' `- J2 c9 |" ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 p7 t* H' i/ K' {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% @1 F1 `1 C& I6 t+ U/ G% QSet Up Web Hosting8 v# o/ N7 f0 N1 E/ ?0 d4 ?+ r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* J4 E) ~6 X4 I: m5 {, Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared# \& w9 |7 M7 Y5 R( F! o7 m( f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 c" h+ _% M+ f7 M1 K# {whoever else is on the same server as you.) X2 b( c! n, y$ G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 D' ~5 G) e, g" M: C/ {3 z8 Benough that the visitor can't close the window before your pop up is even shown. You have about 3, u1 D$ {* r7 `& K* Z- R" k/ @4 @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( s2 t6 y' Z& ^, p$ Q" G. B$ y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 ^$ H4 ^& Z9 M* I$ }house full of roommates (hosting customers).
$ U* C$ C) \& h' p, s1 Y# GIn shared hosting, this is like having roommates where everyone has no specific designated area inside# |5 F3 U; H+ L- F4 r) a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; l! B2 j/ G! l
fit.
, @5 J5 @9 _$ O3 @! S3 S7 T, pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than. X, v8 e. _7 E) ?- t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' @* r$ l4 a! f. [their food. Everyone else's food in the house has less space to take advantage of.
, u# `6 I: o A w7 \+ FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
* N! }2 J% R& s% g" j$ Yany type of hosting this is a bad thing, and especially while running PPV traffic.* m4 z* X6 R- z6 O0 p) g
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 G8 h! n4 m7 Linside the fridge to put their food, and other roommates can't come into that space. The server is8 Y5 u. Z6 o) }/ V
partitioned, so that each customer can only use a specific amount of resources at any given time.
, R2 X* @: P/ o3 |) ]% f& y1 o) OA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( v# | u# l+ s6 C( k* b% ^belong to you and no one else can use up those resources. This makes it possible to serve much more
7 \1 |+ _3 n3 l3 I3 Gtraffic, faster.
! ?; `, [- g% e. b0 D' y8 a& ^At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ [) U9 g& ^% b% }6 sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) @* W6 w; V* rhere:! s7 p3 N' y# A8 T. Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ y/ ? L5 d5 h3 C! G% h" N7 \9 PVPS&highlight=hosting" h e# B! I- g* o1 l
Dedicated-Hosting-vs Shared-Hosting
6 f, [2 P2 M) X, m- rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" O7 B% j! d! x+ p" x9 X+ [
Hosting...Your-thoughts
4 r7 P8 a- |& C, k& U1 w$ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. W8 i! D) T; N$ z) J$ K. a
Hosting Providers for PPV
: R3 F& v- x( C4 }1 }0 ZBeyond Hosting
' E9 h% V3 b, w# ^http://beyondhosting.net/: y) k5 u, ^4 i# A0 O& g; w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 S/ Y: N' |7 u$ c7 @receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! B0 G$ K' ]( D1 o4 D
direct linking with PPV. Also, these guys provide great support.
4 v0 p3 V- e) V, e' o m7 `Prosper202 Optimized Hosting: o7 {0 s" J* e" @2 h9 P; \
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% L7 o3 D7 L' A! U3 LCPVLab Optimized Hosting
, W7 h. V6 K v9 n; rhttp://beyondhosting.net/CPVLab-Hosting/( d- X; l4 v3 P/ P, K5 p
Domain Names for PPV7 l- t7 j1 i: B0 Q" j
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" B; T/ g( m, X( |" H7 a- M6 vwhere you're going to host your tracking software and your landing pages if you decide to make them.
- \4 |/ z" | {0 U& POftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( l& B; @$ J) W9 j- ~! F6 lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 o t+ l% @- u% { q* I: |.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 T1 d# p$ N+ A( W
term or build a whole website. A0 a" h0 U& h% _! h- w
After you buy hosting, a domain and get those all attached to each other, the next step is to install
, q6 {* |# A% q$ d( O; [0 c, t& {7 ]tracking software on your domain. This is really important, because it is necessary to track your3 |, Y4 Y( S8 [4 z s6 ^! d7 d
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 }* ^: [7 n0 u% Z* z ktracking, it is impossible to know what is working and what isn't.; J3 G. H+ X' n
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 a7 y( f3 I# {* b' @5 Uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides." g+ H- d/ t/ K# r
Prosper202
6 f( @, Z2 q& g# ?( L9 }/ G# X. G& chttp://prosper.tracking202.com/apps/) w" ?8 Q, J9 w3 |, M1 v
CPV Lab
$ R. [* w4 ?( `# uhttp://cpvlab.com/
. K& ]" k/ [* P1 [* yCPVLab Help Videos
3 e5 C% S# d4 f) b3 {http://ppvlab.com/oweiw/oiurw/vdm.htm
}1 P$ q1 X. z+ U5 Q7 cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 L. w0 _( Z5 B% E$ @industry standard.- {/ K. F+ L' m. a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* q+ @; ]. Y0 ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; r3 W' Z8 O# |: }6 }/ `$ d8 l
good support if you have problems with your installation.
; O( x! O) }' i5 S) zTracking 202
0 ]% Q% K5 G- d6 f) `* Q2 cTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) v' L9 o* r3 }: y$ G: fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% X @6 ?5 o! N7 b2 marea.
. ?1 X( w5 U9 j# O- u# n. Q, SIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: |* M. g# w* Z/ Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ X' c) g% R2 {interface, and their hosting.
8 c. f5 l# x( Y' NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ x/ [' O4 y }" Eand targets which you are bidding on. Leaving this up to chance in order to save money could
* {# G9 y* D; K! |potentially leave you open to huge risk if someone else caught on to what offer and keywords you. G: o- _* f, d2 _, T& @
were using.
7 C5 x: E: ~9 @+ q. uChoose An Offer/ @! ^) w$ O: D3 ]6 [9 d7 ^# d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ @/ ?/ M ]/ c: c. @* a
Lesson on Offer Selection( Y9 \4 J, w9 K1 g. l3 S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers f) s3 o' x4 T6 x8 g+ Q% F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, z9 |% E0 g7 p1 GTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using D1 l5 [% N3 M: ~9 s
LeadImpact as the traffic source.7 }! y9 S4 e7 i4 D; g2 p- H& r
Now the best way to learn how to put all of this together is to just get started. For some variation in% y: O7 Y6 v- ]$ V' v9 }% t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& R5 y9 Q. Y3 Dcampaign.
5 i0 b% q# Z1 U0 ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' D! {& I/ M: t4 M- R
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ W3 L# f8 ^7 \$ e! O* C$ }, @that all traffic is accepted.
8 B: \0 a' a" g7 d. { M; dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 U* n$ d) \9 f! n( |: @. x* hThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 z, Z; t! t6 O; ~7 j8 _. Pget creatives like banners or images specifically for the offer.
) k4 Y, q. A' S3 b+ T5 A# w- J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) @& `3 P P" g2 s6 E1 t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ _% q" ]5 _1 X1 N1 U& Ctrack my keywords. Without doing this, it isn't possible to see what's converting.
, |8 j& [+ l: i- M6 wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, [1 J# E1 c5 C1 Y" I) b" G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 w' y/ W3 Q) F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 v5 {% U! w# v" ^0 e
bottom of the page:
' C* v1 b" R' HNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 C6 V5 ^7 F7 L+ T- J( e+ q
Click on the offer → pixels → Add a new pixel and this comes up:
) ]* K' n* `8 e! b/ N& }Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 J; v! c) e2 a. ?0 B
from your software into the box that says 'Enter URL of image to load'.
' A! b) v9 u# }Once you do this, it should look like this:: T# ?8 |) Z% T. r# g/ ]% F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# [- S( U r9 j0 Q6 ~Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 \8 z6 j( E8 j9 s# _3 k. w; s oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 i0 C% V5 h, f7 I" Q& B
Prosper or CPVLab., k+ i8 ~( X1 E# g1 ]# G% v
) s& W3 K9 [. M5 ^0 D3 K |
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发表于 2012-12-27 18:47:17
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