|
|
PPV GUIDE [PPV新手入门][28页]
& I2 t% L# r, _5 R# A. N2 g5 [详细的请下载电子书！2 F7 w! `. m1 F y. Z4 u+ [
. L6 P+ P$ i7 ^
& I" U0 ^4 P4 @7 h# n1 { c
Newbie Guide
6 h# Z0 J& M FPPVPlaybook.com
+ m; l, u, Z' h2 aTracy Shaffer; ^: d* Q( Z4 n; e# u2 l! a
David Ford. G% n, o% Q3 h' b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# B. K% N0 X4 b. q8 L" a+ F
Getting Your Mind Right to Start Affiliate Marketing
- x& D& {. ^( |1 c* x* B# qThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) y0 h/ l! K4 p$ n) {& \9 n$ mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& i' o3 t6 E# e" E2 k% eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; t5 V6 v& {) Y6 g0 Iwith any success, these claims are laughable and far from the truth.- p5 J3 S. Z& X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 p. M% L% G i; F3 d
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ k' \1 g; g2 H& u8 r0 Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ t# @" t. k8 s- Q7 l. [1 ]
overhead.* d, g2 r, n! B c) P$ z
The winners in this business are the ones with persistence when nothing works, who know there's8 [0 h$ _; _8 u E7 Q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# u* M5 B& v: `1 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 s& s2 r$ _7 x: Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# {8 a: {4 p. ]' k t2 \3 F
Most of these things happen suddenly and without warning, and they all contribute to the amazing
' g; X4 a: n8 h8 p) y3 F. A' Hlearning experience available to anyone with a few hundred bucks and the ability to open an, g% a0 W5 A' ]% R+ u* Y; S
advertising account.* t9 y1 A0 i! y% q; r$ P/ y l9 z$ J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business- n; f$ n! z( r% O, K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: N, j+ I! B* z- h" S, k8 V/ z* H, k$ G" i
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( M% K( Y0 U4 ^" O# \/ ^/ P) J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. [8 I# a/ [& T# G! u5 p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you Z5 l+ _0 e. h" V5 O+ ? w. q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% r, @8 \/ ]( d2 I5 ?started building.. `2 L' ?9 ~) g% G6 f/ E8 \
Things you need to get started:! _! P* ?2 @! }) h$ e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 e& M4 [8 t$ R8 n$ ~, @9 {6 d2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ |# A+ [& A3 i% q4 ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 v& K2 x( z+ L7 T3 J! I; p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' i W4 e/ Y9 |+ hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 D. X) K [" _9 J7 Hwith PPV.7 L2 d+ L4 S! f& W2 V, y
Basic Getting Started Definitions6 u0 R! X1 Y; t0 U3 d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" [6 [$ a7 [- m& k q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 m: R# H8 L6 U8 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" P9 m4 D" x9 s E Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).: E# p' `, a4 J& Y# X
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 Q7 w2 O( z! M3 {, M$ O0 ^/ e
receives a commission on that product. An example would be the Amazon.com Associates program,: O" E1 _% A+ l* x9 ~! Z5 X
Comission Junction or Clickbank.' T9 S9 C: Q7 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* N9 e* H. z% t+ ]" pan action like filling out a form, submitting their email address, signing up for a service or sometimes
& K1 Y/ M' J5 |buying a product. An example would be Ads4Dough or Neverblue.% p( y3 r9 C# r6 y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 L5 @ [; I: Z: Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 i& `" g+ j1 R$ `/ }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 M( B+ ^7 Z* k* R! Nright from the start can really help you." W% m9 _! a- F+ z- b, u) P/ q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* Y. v2 H: i& J5 b4 l$ M+ E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ A5 u) w5 U/ Z$ z5 g) V* nview, starting anywhere from .01 or .015.& y2 {; e! l. h; n# C( u
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 S" A% Y2 j5 Q3 D# P n9 t1 ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( r; v2 j* @8 e& q9 ^# eMediaTraffic, and AdOn Network.& }& n7 X, s) p- O8 \
Don't popups get blocked by pop blocker software?" A0 t1 k) _% d3 `1 M, x3 O
No. Popups are served in a new browser window as if the visitor had opened the new window
8 [0 w6 X# O+ Y+ l1 O7 hthemselves.' }) u0 ]5 [# t1 o' `' Q
How many popups get served to the visitor?- p1 C7 G6 W& e. y3 t9 I
The number of popups served varies depending on the PPV network. Some pop more frequently
. p7 P8 I2 Y. a4 P& [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" Z+ x5 c/ X% H) W. h0 c/ nserving this kind of advertising, so they have to toe the line between keeping their software$ P* B+ s& Q- X3 B3 K
downloaded and still making a profit.
1 o& r9 q; K. q$ H7 W% U TIsn't this type of software bad? Why would anyone keep it on their computer?% j+ Y5 M+ R2 l0 O
No, this type of software doesn't harm the user's computer.- a, s7 E. M, w1 J P. y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; r4 N: I J: k6 h0 ~
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 D% C a" G. M; e6 Rthat they can continue to have access to the incentive.
# t( M, s( o( m ?' Y* H0 x! n6 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 F% X8 C: y. M% D. u& V4 U- kHow to Get Accepted into a CPA Network
" B5 c n+ r2 G; {6 x2 ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 k' Z& t' U& @7 e
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 S7 Q+ d7 G( L R8 z! H
different networks.
' {( X% W8 t) q8 p. G% O, S9 xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- K# A8 [. T* ?2 }1 ~ x: ^! Z& L
application and be as specific as possible about your promotion methods. Usually some time after
1 O1 r! R! ~" h$ Sreceiving your application, the company will call to interview you. The phone interview is a critical5 e. H* C! I' X( N3 x
part of the application process, and most networks will deny your application outright if they can't get
1 U" I4 T/ g0 e6 iyou on the phone.
6 o. ]5 b+ W3 w+ o( T" ?Often, the person who does your phone interview will actually become your affiliate manager after$ _. S( k) s" p0 V2 ~5 u7 O
you get accepted, so it's a good time to put your best food forward." V) z" }+ ]* j5 g; w& |7 v: {
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ p4 R( w4 m. H9 mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 a) i4 V! n( B( @What methods do you use to market offers?) z5 ?9 N+ V: z$ E. d7 H# K
Do you already have a website you will be using?' Y+ L( {; B7 V) ~6 z! z" C& e' M
How much is your advertising budget?
+ @: V1 K n2 j' M* j6 xWhat other networks are you a member of?# Y0 f% O" `: ~" z4 S4 P/ h/ q
Who are your affiliate managers at these networks?% w% c: ]" D& _* \1 u% O
Do you use social media (Facebook, twitter, etc.) to market offers?$ ~1 H) f* t& _6 M- V
How much traffic can you drive?
: _9 z! [/ |, ~4 N6 y ADo you have a personal recommendation from anyone who is already a member?
( C& ^/ e; j( i1 S3 M3 l. f0 JOnce you provide satisfactory answers to these questions, the network will approve or deny your4 S. p7 d7 b6 ?0 C e2 `4 e0 e: W
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. b9 B; V, m9 \. E. `0 A' A. \persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! ]. o8 H+ e, @! I& W+ Mfor the network can be helpful.
9 |/ n+ |0 f- d4 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" v2 o- P/ S' O1 H L3 D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. K# r- S9 R- b% \3 Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 h. ?! T; g9 b: w1 y5 lpeople can open a lot of doors as far as networks are concerned./ ]7 l8 E; k' y- h9 Y
After You Join a CPA Network/ q0 k! g2 K$ b n6 l! H
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. I6 N$ `4 l5 a9 n2 `and make an attempt to get to know them a little bit.
& P6 c6 a! m, r; {) g3 @0 |5 A+ WFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 m- p" j7 r! h7 Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 Y ^3 d2 N; W7 o o: w. \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 p* L* w4 h. Z( z7 r8 [3 k" Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 x( N9 ]/ ~! H5 I9 a) R. C" }, Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 V$ R0 X3 d- S$ Semail.: y [) | k7 H6 r. n
For more helpful info about dealing with affiliate managers, check out:
% w* t" M' a3 V3 o2 d/ D `http://ppvplaybook.com/blog/musi ... -affiliate-manager/' ~1 e! I( S# n2 c4 k
http://www.mrgreen.am/affiliate- ... iate-managers-want/
* v* v" L* R9 e6 S0 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. {9 v2 f3 n1 m& T* [( [- _- v
Set Up Web Hosting3 g- X; d, _" L% ^3 N5 o
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: b9 V; c5 I8 E- [. ~, E1 }3 v0 kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 J# d; s% I3 T0 V3 x8 r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" s$ D! C/ L# P6 N! y, Iwhoever else is on the same server as you.- b5 X/ _) N8 I* K; I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' j+ o5 g) r: f4 j2 z2 \) D$ s
enough that the visitor can't close the window before your pop up is even shown. You have about 3' i3 m2 i! Z% E) n' h: u2 ~* L" A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 r$ Q4 e9 M% x( T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) h1 d* S' d6 D- G/ M
house full of roommates (hosting customers)." V8 c$ E5 u0 M$ C4 v
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 X- D- n9 Z' Q7 Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- p; T! h( E. W5 u# j3 c3 {fit.
$ J' t/ D1 D. z9 X) P# tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 h$ N/ B& n9 m9 cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
* P7 p- r" ^, L# j) Dtheir food. Everyone else's food in the house has less space to take advantage of.- W& X* b8 N9 D: S) I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 `0 I3 H% x0 R9 y+ @; i1 fany type of hosting this is a bad thing, and especially while running PPV traffic.
* R$ b3 k% \+ h3 w [' f6 d. hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
0 y- k) X# N: L$ @1 Ginside the fridge to put their food, and other roommates can't come into that space. The server is
# W9 f. M; L2 O7 Opartitioned, so that each customer can only use a specific amount of resources at any given time.
2 r7 _: C5 u; F3 {5 D" _A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ Z; ?9 N3 N$ v: ^/ u" o: I, l
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 ^' K$ P6 @% }traffic, faster.
1 @, o# _( f8 C7 _0 W; v1 UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 K5 u3 K5 ~+ Y: NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* N8 e2 ~) K7 ? uhere:5 ^4 d! M) o" O
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( B; u2 [; b8 p5 K
VPS&highlight=hosting8 Y! k j( f5 K( d: i; [; |& W- G
Dedicated-Hosting-vs Shared-Hosting& j8 b% ?; Q5 b" J% q4 u7 O/ G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. H7 a0 x2 B4 ?+ q
Hosting...Your-thoughts. f F! M* p$ ^. T) z1 A( f0 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 c* J. ^" c. _5 V7 U, m c. f
Hosting Providers for PPV
1 h* w2 }: T+ J( ?Beyond Hosting
" ~' A* O& i/ {9 `+ T! U3 Khttp://beyondhosting.net/. }- m- Y, e- h. s. q' [& u; F& ~- y$ h( }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* E( Y; ^) D" S1 D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, z2 H/ i( C) s$ N+ F! g( T# U
direct linking with PPV. Also, these guys provide great support.6 h' w2 \( ^9 T0 k
Prosper202 Optimized Hosting
$ f( n4 h- v6 w: mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& z4 u9 v6 \2 P1 \9 g# ]CPVLab Optimized Hosting
1 U* A5 Y5 ?# v$ d* I& chttp://beyondhosting.net/CPVLab-Hosting/
/ W" Q; m& H: \1 j$ q& uDomain Names for PPV
( r7 r' I6 K, M& F% p# lOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is U& Y2 N& W/ \# D I- a } ~
where you're going to host your tracking software and your landing pages if you decide to make them.
) ~) R- g% S( S/ V3 m1 w, [' aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: ]6 I4 `( t+ ^7 }" x$ R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# P3 D; ]# J4 D6 w, u( p1 ?.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 G( C) T2 L# Qterm or build a whole website.
% q; L0 n9 N$ n% }+ }4 X; d! FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install7 T( Q" c+ o: M% y
tracking software on your domain. This is really important, because it is necessary to track your
5 u6 g; K# t* J2 O) [conversions down to keyword level so that you can optimize your campaigns. Without proper
* X+ ^3 R3 r- a, ptracking, it is impossible to know what is working and what isn't.
) U8 r' S9 X8 p7 T* ` hTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# y) ?& D1 n' I) {( [5 g$ e1 E; Bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- ^4 z0 i+ k$ p$ b( C
Prosper202
6 ]0 @: v6 j) D1 ~6 r( I% S* Ohttp://prosper.tracking202.com/apps/: R' \% s( ~- U
CPV Lab
8 `7 e& ]5 S6 H4 W. O! |8 zhttp://cpvlab.com/
; d$ v7 c$ R5 |. R# v3 nCPVLab Help Videos8 z3 ~* D( n! a/ }7 O2 z
http://ppvlab.com/oweiw/oiurw/vdm.htm
& L6 w* i' q7 ]) a0 {0 j rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 ?( N0 J5 m0 ?4 ~/ i' C& N: [& I
industry standard.1 t& o' R: `. t3 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" }7 E- a# J8 o3 i( J) nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 e: v4 a' m* O M8 I' cgood support if you have problems with your installation.* ^7 s' M: [; k$ Y" p8 Y
Tracking 202# g! X! @. S$ Q' i3 G* q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 m! B& ?' @$ ~% R8 T3 Q2 q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 ] o: ]% y' K; n7 \1 T) ^area.
7 ?* r1 R& ^: `$ S0 [& q, G' H$ I" LIf you choose this option, keep in mind that your tracking software, one of the most important parts of; |4 y4 |5 Z G* R8 a
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 ], t8 _+ R5 M, Iinterface, and their hosting.
& f! v5 u! B' `+ _/ p" F* i" s$ m- vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& G1 C0 n2 \: m' h) K
and targets which you are bidding on. Leaving this up to chance in order to save money could. K; x9 Q; L8 j J. w5 {4 m" G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* i$ P- o; _5 ^& }, g
were using.+ y! J" H4 x3 M g5 Z( P
Choose An Offer* f) ]8 h7 N5 E$ z. c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 @6 n6 l/ G* G$ Q3 @
Lesson on Offer Selection8 B) M) g: U" ]* a2 \% y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
" l; ?5 y" a7 L1 `1 K, Z9 XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 `4 `( c: `* B& vTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 m. ~+ Y6 ?3 }/ N6 i; BLeadImpact as the traffic source.
+ q) m2 e* S0 x. p. R+ u5 DNow the best way to learn how to put all of this together is to just get started. For some variation in8 x7 E5 R1 o* Z& y* P! t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& _5 o: ]2 e# B1 ccampaign.
) H$ r) M( e$ \/ `% s3 gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 \* T# {, L( W, F9 Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" { v6 R5 ~* I. k2 E
that all traffic is accepted.
' r; O# T# a. _3 ~5 B8 {First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 |! O) L8 Z3 {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 L. U; ?/ j5 X+ m2 i& }2 e4 L6 A
get creatives like banners or images specifically for the offer.
& T( l/ H: w w/ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( U" F5 _% ^" H' T+ s7 L. YBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 Q( S. t0 Q) \" Atrack my keywords. Without doing this, it isn't possible to see what's converting.& ]1 |" x$ O; B. o5 L1 Z% q* N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' i+ h& c) R; N8 C7 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 ^- @0 Z3 _3 ]$ y& w, m3 Y% l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. `# M2 k* U2 W' l- \bottom of the page:& b' N G; i& Z* x; ]
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* y. _; Z7 K; F! x1 |. `# M; ^7 M
Click on the offer → pixels → Add a new pixel and this comes up:; g3 p) c& @5 t, r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- [ N- W. p- B5 w2 Q% n
from your software into the box that says 'Enter URL of image to load'.5 i* S' L: C9 s
Once you do this, it should look like this:3 g' s" \' P/ U' o! c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% M. ^/ m) u; n8 D; A. s7 d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: i9 A9 O9 l+ z9 A/ TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 J4 j' u" R( c' ?
Prosper or CPVLab.: V* s: j- m0 R5 k1 ^$ _" S
2 d: R2 S: D3 K+ S9 J |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
