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PPV GUIDE [PPV新手入门][28页]# J1 x, w' t! O6 j8 j Z0 z' C2 b
详细的请下载电子书！
+ X- l& p* c- u+ m. X1 b( A" Q9 c* C3 Y' \& F
5 {6 [8 Q& V* M3 C& @) wNewbie Guide) M( e$ z! s. R% s' Z; q! K$ J
PPVPlaybook.com2 c! Z; P/ d* X/ D1 o
Tracy Shaffer
$ m3 |6 E6 Q/ W8 MDavid Ford# |3 a- y1 k- V! F( F+ `8 U/ X8 O/ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 A1 e; a; Y7 }; `, x, G! dGetting Your Mind Right to Start Affiliate Marketing ?$ P; ~% A$ z$ R$ T. w) q7 d6 x
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 c1 }5 k- j* Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 |$ G$ v8 H! b" r- |. F# Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& q3 y I" p/ W* ]; G# u% j* pwith any success, these claims are laughable and far from the truth.+ a, Y+ P3 n: _7 p0 E- _2 y( A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash E9 @* ~9 o! f0 i$ _
flow management. The main benefits are the low barrier to entry compared to other businesses, and% ]+ U, j/ \3 y$ @" X
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, t6 p9 ]& r4 A; K0 e/ Toverhead." b& Z% L \$ ~% a# x
The winners in this business are the ones with persistence when nothing works, who know there's- ?3 {; P7 O6 q& r) y) R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 `, C& ]9 V) U" zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 _; Z) c! H& d/ X+ i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: \5 W% d3 ]' ]! N$ @ MMost of these things happen suddenly and without warning, and they all contribute to the amazing
% i$ I' f0 W1 \learning experience available to anyone with a few hundred bucks and the ability to open an; C' e; s5 [ z
advertising account.
: X' c$ q K1 ?3 uYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 q, J. A) ?5 |- dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ j. ~2 b: {% E& Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 J! }9 e0 A Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 a1 ]' e0 o: {, x, Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& |% m4 X @) U S# Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) s1 E+ K9 Y( o- j7 dstarted building.- J4 `0 M: B q" ]
Things you need to get started:! z& I7 }- _ Y; r# h) x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 f2 e5 ^% I; R9 X0 u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 }% o3 x- S1 o* t) q' ^3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ P: J5 H `$ n8 T+ @) X/ ~8 Q; i) S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% [' D* J s2 R! S$ K" zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 `" T) v+ y) ]2 {' ~; Awith PPV.- i9 ]6 n# L& p {) _
Basic Getting Started Definitions! P1 }: U3 ~2 W% ~+ ]+ x9 L' o7 b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 B3 c4 N. v& ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" m/ R/ q( f! d# W/ F0 I9 P4 D$ Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 `- Z Z1 A4 Q2 } Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ f7 b! n. V6 @2 n7 r2 @- F& _) S5 h1 }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, Z: G9 X, ^) k" ]; g
receives a commission on that product. An example would be the Amazon.com Associates program,
1 t) l6 L. ~; d% I0 L1 v6 ZComission Junction or Clickbank.8 t( Y8 z& O D1 V8 {
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 x6 `: ]; k5 d4 _* T- L1 fan action like filling out a form, submitting their email address, signing up for a service or sometimes! Y* @1 ~% Z9 g
buying a product. An example would be Ads4Dough or Neverblue.
; _1 u8 D% p5 ^( _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 ^ R" i9 A" Y0 D
account, getting the affiliate approved for offers, bumping payouts and just about everything else' |- x: @& p9 R* d+ g) G# k* \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager2 k Y+ {1 q# S( {8 Y
right from the start can really help you.
6 i, J$ t2 _4 X+ Q0 V# w4 _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 \& V* A: I& }* vin pop-up form through downloadable software on the visitor's computer. The advertiser pays per- |3 b0 H( g2 R( I
view, starting anywhere from .01 or .015.
) ?4 Z3 A6 n* M1 K% G# uIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ k: o+ |2 Z( w$ y- {
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# b* X+ m( U. S- L, aMediaTraffic, and AdOn Network.
+ o$ u% V% n8 R+ ?. ?. ?! G. PDon't popups get blocked by pop blocker software?
8 b7 ?+ M5 d4 U; i/ oNo. Popups are served in a new browser window as if the visitor had opened the new window0 D. a9 L/ P8 p I
themselves.' ^- J& O% k- t1 ]5 r9 q
How many popups get served to the visitor?/ J6 l4 P% r: [+ x; r/ h
The number of popups served varies depending on the PPV network. Some pop more frequently
% ?1 k* m/ c* b5 M% |: F(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) ~& y7 b1 z% E& } Y: x
serving this kind of advertising, so they have to toe the line between keeping their software
6 Z5 n% p8 g5 ?4 M- s7 ]% u) z7 ~downloaded and still making a profit.
- g) n u6 g' }% Z/ R3 }4 M: h: ~' LIsn't this type of software bad? Why would anyone keep it on their computer?+ C' j* t( ?( O' A) ~) a
No, this type of software doesn't harm the user's computer.
7 o( B0 S u/ U$ O7 hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 F: i( Z+ r9 r4 b! n! N6 f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so n8 u+ ~7 y4 c
that they can continue to have access to the incentive.2 U' F) U v( `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" a* n( K4 b6 F9 GHow to Get Accepted into a CPA Network
8 F% ^' x5 t; B! v. O0 EIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% t! P4 T& p( K# v
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ P, g: O6 ? D7 S6 W
different networks.
, a$ b# @# T# k! E$ t) i6 sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)" X/ ?( t. G2 ~7 h2 E! Y% q
application and be as specific as possible about your promotion methods. Usually some time after
2 v7 q* f1 k# kreceiving your application, the company will call to interview you. The phone interview is a critical- \9 X# Z# j- N. f6 ^
part of the application process, and most networks will deny your application outright if they can't get& e0 {# R5 m2 ~
you on the phone.6 w( T8 M8 E$ m! G! G& q5 M
Often, the person who does your phone interview will actually become your affiliate manager after) E- F+ P* g3 l
you get accepted, so it's a good time to put your best food forward.) O2 `8 X* T9 x. v) H7 `
You might not relish at the idea of someone grilling you about your internet marketing methods over
`, Y m0 v6 x$ D1 kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 r; t S! u# M# m( \What methods do you use to market offers?
2 y7 N" y/ W5 y# g3 @$ aDo you already have a website you will be using?
5 ~7 y( ~; t# T" z4 C, XHow much is your advertising budget?
+ M7 X* P3 z% }; |1 _9 QWhat other networks are you a member of?
7 Q/ C2 m& k2 e6 h! V; Y( `Who are your affiliate managers at these networks?
7 f8 ?# i2 a( [; |Do you use social media (Facebook, twitter, etc.) to market offers?; J7 K3 u8 z8 u
How much traffic can you drive?) H& ]5 d% g3 |2 ^
Do you have a personal recommendation from anyone who is already a member?
3 c. u; U. e( A3 b& ~( xOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ L7 O6 \# ~ ?) S6 k5 kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
' B: `, Y/ l& v' l/ y5 s8 dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 s7 R- a& n* z2 [: Efor the network can be helpful.0 o; b! D8 k5 {5 y9 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ J" j* v1 P9 B7 I/ }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* c) @5 t: ], p" u# k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, |, a) P2 ?( Z) z. p( Z0 tpeople can open a lot of doors as far as networks are concerned.
# A. a7 [: f1 }& N0 Y% MAfter You Join a CPA Network
; Z0 D" R/ u/ R5 s! @; qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 B! c: F7 G. N0 Z$ z8 ?0 p8 t
and make an attempt to get to know them a little bit.# Q: U* |( A6 G! ~( @: W) _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 c, U* P% e) J" W2 k, j
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: Z" c7 ]6 N" V1 D1 l% X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 r |/ R7 n J8 T u1 p( i; t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! c. ]2 C" w+ N, [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 K; g9 z s* V- `7 ~8 Lemail.9 V% Y6 n j* k5 B
For more helpful info about dealing with affiliate managers, check out:: ^$ a8 I( R# e/ r
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 ?3 ]. R* u* i- u, {( i0 Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/* p! @2 ~9 t, V1 T$ v7 C, C% Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( Z' Q( {6 R3 |# S( LSet Up Web Hosting' F2 g8 o. M0 |5 r' H' q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 Z; |. L, X9 x8 v, z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 S" K6 p+ R; phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 U" @$ I! ?4 r4 H0 b
whoever else is on the same server as you.# S Q$ Z$ R6 P
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 u2 |) T% r/ ~; s4 ^
enough that the visitor can't close the window before your pop up is even shown. You have about 3% O4 R: F: k8 B( d Y2 O" [' k V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ c) w& m4 y: e# y7 x( |: A) m5 D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 ]0 t9 ~7 N* c% L# w8 |) q1 g/ {house full of roommates (hosting customers).
, R) r6 U6 Q4 J4 d; ?+ l" t* P9 n1 jIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 t, w8 ^ ?0 ]" a. @% r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 W) k) q& h5 Q2 [
fit.
! u5 | b: l" O$ W3 PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 h5 n# Z/ i, Jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ R* T; _/ N& ]; Btheir food. Everyone else's food in the house has less space to take advantage of.
& Z- E( R; u' \* Z% |1 fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For) d( d& |: N+ U
any type of hosting this is a bad thing, and especially while running PPV traffic.( z- p1 j s8 j, Y1 W8 x
In the case of a virtual private server (VPS), everyone in the house has their own designated space& V6 U# z% d0 r+ K: a
inside the fridge to put their food, and other roommates can't come into that space. The server is
" [; n, L. S! u; lpartitioned, so that each customer can only use a specific amount of resources at any given time.6 t' g; m3 j5 l0 [
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) ~2 V4 L) ?. g3 Sbelong to you and no one else can use up those resources. This makes it possible to serve much more
2 q! L* L; S# n. @3 _5 htraffic, faster.
0 ]7 o: y, a4 \$ Z% ]: X4 qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- W: w% {9 d8 ~
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% B0 c# f! w. a6 m1 H- ?here:/ S8 I& b* p$ I v# S& o
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% V# O: k T3 p$ x1 D# a. O
VPS&highlight=hosting( s! f- u, y8 c6 G9 _5 \
Dedicated-Hosting-vs Shared-Hosting: L4 @& K& C: k9 q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 D# f) ?3 I& a3 A
Hosting...Your-thoughts
6 f" ]# Q" g( p9 ~7 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
E8 d$ ]$ M$ I1 m$ IHosting Providers for PPV8 `6 ~, h( t0 c% H
Beyond Hosting0 L# D! L# U9 ]/ g( z( @" h
http://beyondhosting.net/
& K+ Q, k7 G" IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 Z% m2 j; D" m$ i$ T( P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) j+ ~- c9 g' p2 q; [% n1 \direct linking with PPV. Also, these guys provide great support. K" w" Z4 d) `. ?; g% g
Prosper202 Optimized Hosting
* [4 Z* B0 r/ h* Y! Xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' | V( v2 z% w) H. P5 g+ U [
CPVLab Optimized Hosting0 K" c$ J5 u# {4 J" V, v
http://beyondhosting.net/CPVLab-Hosting/$ S1 S/ B7 ^$ {7 s* K
Domain Names for PPV
- t! r8 U8 b$ A! d! G9 KOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% r* c# j9 A# D7 l0 X# v
where you're going to host your tracking software and your landing pages if you decide to make them.
- C& t7 u- l: }; Z7 `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ C0 M, v2 Z$ O! H- t! R1 E3 ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 d9 j8 Y+ ?5 x& ^.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, }# H0 s: d3 r. c5 nterm or build a whole website.
2 X# T. R- M' v) C' B+ g" G+ O, W- E& uAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 F9 W" B$ p# R
tracking software on your domain. This is really important, because it is necessary to track your
0 U* B& h* }5 \( Q3 Y! _5 T1 \conversions down to keyword level so that you can optimize your campaigns. Without proper
9 i: T4 r, M5 G2 K4 e, O4 b2 v8 ^5 z$ ktracking, it is impossible to know what is working and what isn't.
% S: E. k1 b! B/ @# E- g0 f [+ B- bTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) Y8 B, ], D1 p* o; q4 V' n; wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 H& l0 r3 W7 n6 P/ p! O7 H, }
Prosper202
* S6 z; y5 K$ ^- w" b6 {9 Lhttp://prosper.tracking202.com/apps/
% h; f' ^( i4 @8 F. i1 C6 cCPV Lab
* d" ~3 I$ Q6 b# thttp://cpvlab.com/8 U& K$ P) ~; G- e: [: M! [
CPVLab Help Videos
7 T% F6 E1 ]# L5 y6 H) r1 b2 R; C8 chttp://ppvlab.com/oweiw/oiurw/vdm.htm
. y3 G9 ?0 R. ^6 e+ {& SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 J, j$ y" }* q" m$ A( Windustry standard.
! Q; p. t) k8 L: G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" `5 n2 ]* W# n; S' A
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ G2 x: A: V" C! s( P( Lgood support if you have problems with your installation.
4 c9 ~( i0 Q+ I# Z+ ?Tracking 202
/ Q* o Q; J+ Q. uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your' Z7 @) ?& O% `" u; Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ t# a( ~' M, n. p4 k
area.- T( l6 _. e; y2 I5 P) ^
If you choose this option, keep in mind that your tracking software, one of the most important parts of+ T2 x$ h* [$ w& z7 P( a0 V/ E
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, y! R) H+ v T
interface, and their hosting.5 D! k( ~6 c5 i7 d; b' }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 \. l, M: J+ d9 f" mand targets which you are bidding on. Leaving this up to chance in order to save money could o8 N* V+ w! @
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 V- F4 Z' X J5 g
were using.( n3 x9 D& J/ _5 T6 P, J
Choose An Offer
! q9 d/ Q/ f0 ~; k( [/ P0 SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; y9 E: F# Y( ~7 }) A0 ]Lesson on Offer Selection( v; `) [" X& v* @' Q9 T
http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 Q$ r7 B! H; z- x+ ]3 b* u
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( v: S' t( [( F5 m2 m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& N; r Z6 A& M- A' c ]# Z7 v2 |
LeadImpact as the traffic source.6 l' n* M5 ?% L( e% f
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 T9 g. |0 I9 m( D8 i9 Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! X6 e+ W( \" r
campaign.( L: j3 L m$ w1 B; I3 M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 U7 G q) u& h$ }' q6 H( Npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 y" ~, D: T# K1 t8 z: i
that all traffic is accepted.
5 j4 T* {. ?6 s4 @+ w6 BFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 M9 v7 O/ @7 U) K9 g! ?" N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 g' A/ Y" x* y+ cget creatives like banners or images specifically for the offer.
: p' a3 M4 I7 N! U# Q) o0 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ k' e) {4 t! ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ e4 F' p& i7 }, A$ f) o1 strack my keywords. Without doing this, it isn't possible to see what's converting.8 l3 k, H$ j" E1 x M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 s/ p, |* D& D( ]/ l4 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: s; i) D/ M) M9 x1 N5 ~7 C O4 Y8 A: P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& n: V+ |( b8 L3 O4 L1 r; _- b6 b
bottom of the page:3 K4 h/ _, L N/ E$ p" O
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ z% \' N2 S4 D* U2 e% Q
Click on the offer → pixels → Add a new pixel and this comes up:! _% n7 A- U& E) @) t9 |7 r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ F! s5 }" t2 d- \0 V5 Hfrom your software into the box that says 'Enter URL of image to load'.
) S4 [) d# S! u4 [' ?Once you do this, it should look like this:( g+ _2 k) a9 l$ V9 `( h1 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 Z9 {; o4 L. E' g* E
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, q A; w4 [! D& i7 y, o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) @$ r3 O% V3 [Prosper or CPVLab.
3 R. l3 b5 F: b" [2 N7 X% I' R: L1 r* g
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发表于 2012-12-27 18:47:17
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