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PPV GUIDE [PPV新手入门][28页]
5 s5 k0 l w% k- _5 s详细的请下载电子书！, v1 p3 Z+ ?& }. L/ d6 S2 { D8 N
, A2 J5 J- G8 D, V
3 k& { j+ r' _2 fNewbie Guide
6 |& @0 Y% w6 i, {3 zPPVPlaybook.com7 G( V5 d' h3 `) R- m
Tracy Shaffer
9 @/ v$ U$ s2 Z' vDavid Ford
$ U6 K S; _( q. G5 a9 G5 Y a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( v# `4 F5 l& M4 p* uGetting Your Mind Right to Start Affiliate Marketing
- |' K b0 {& w. f! E# c$ VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! m+ a5 D {3 T4 Y& t w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 N" }# K R9 s; z8 N1 S0 p. y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 G! q! D l: Gwith any success, these claims are laughable and far from the truth.. N5 T; ?0 [! p3 Y8 ~1 k
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! a9 n2 m% ?5 ]* f) fflow management. The main benefits are the low barrier to entry compared to other businesses, and
* ]5 o _2 y9 ~/ l6 ~the ability for a marketer to be a one person shop and make an incredible amount of money with low3 i2 U1 p" C- V
overhead.- J& M1 X" F1 g3 R2 L, e: m
The winners in this business are the ones with persistence when nothing works, who know there's- @! V4 s0 u* C u2 h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. {% J+ K8 D; Z. _& ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% K# f- I# j M$ @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 C3 b$ ], f. w9 `1 E3 w. kMost of these things happen suddenly and without warning, and they all contribute to the amazing
, W# ?1 ]7 v0 j' llearning experience available to anyone with a few hundred bucks and the ability to open an7 m7 [0 H. h3 e. l" f4 E
advertising account.) B. p) G% t3 j% J, k+ ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& m" ^2 N9 m3 Y5 s, ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) B! o+ b% n3 g: S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, Y3 W, v9 w- z, Z; l) Utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ d& H& I1 D9 d; S3 s/ J0 \" E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* S1 ]" T- r# w. Y# Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* h; K* \' W2 z2 B5 y2 k* m
started building./ S8 ]3 K) U% S# j& j4 t
Things you need to get started:
. W; J" S2 D% U* e/ }/ A( m+ l- L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 }9 ]/ o1 t/ ]+ S- n) s
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 R6 C3 w" e5 v( |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): B* V( O) P9 F
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ F* \" f5 L7 c6 u0 Y5 ?
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: ^$ ]+ u6 H9 H3 s' P5 Xwith PPV.
9 D. h" @# B2 N: t6 zBasic Getting Started Definitions; f4 A, C9 F* t# Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 c" j' O; M. p3 ^) u3 j
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 N1 z4 r( @, t7 S8 {3 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, y) U. x, g; |8 R X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 C3 _6 w: E% M" eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" Z3 g8 P/ F$ z0 e! d/ preceives a commission on that product. An example would be the Amazon.com Associates program,! z5 W2 y! E f: v0 K+ |9 L$ ^
Comission Junction or Clickbank.
2 R; o5 y/ f8 v( ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 E+ ~6 X! B5 a9 C+ D
an action like filling out a form, submitting their email address, signing up for a service or sometimes; l) z7 ^7 z( V. X# c7 H: O. }$ b/ k
buying a product. An example would be Ads4Dough or Neverblue.3 e! k" v# x6 B5 h3 r/ N7 \) b
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 m' l0 H3 X; _: {
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ M2 j8 C9 p$ p8 s0 v$ i, w ?0 k* p8 @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; U; W, X' S+ \$ uright from the start can really help you.. Y4 d$ {; r3 f9 D' B; {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 ]' P1 O$ F( q: F8 ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 W9 K4 S# o" {* p
view, starting anywhere from .01 or .015.
/ e6 R* s. T8 d7 V/ F# T/ fIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 G) V& e3 q% L1 b! J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 O* O, T8 A4 W" u( R4 \: bMediaTraffic, and AdOn Network.
/ M* H* d; T4 p: O& l% c! L: W2 ?5 XDon't popups get blocked by pop blocker software?/ |6 f: h& ] C+ C$ l, ?3 n
No. Popups are served in a new browser window as if the visitor had opened the new window4 B( J5 J+ V q
themselves.% t2 y6 ?: P! Y B: M s& e
How many popups get served to the visitor? b2 w. Y, P# T
The number of popups served varies depending on the PPV network. Some pop more frequently
; S5 c6 F$ v7 Q7 L' d8 O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" \% |! [& v$ G: I* f0 h: Pserving this kind of advertising, so they have to toe the line between keeping their software
% k% `0 F8 N2 f/ Z3 E' qdownloaded and still making a profit.
' o$ m2 B: s( E% \Isn't this type of software bad? Why would anyone keep it on their computer?" o& y4 Z. a5 o5 c( l
No, this type of software doesn't harm the user's computer.
) B0 F* G2 y- |( PCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 v' Y. K L; N. s9 L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& E3 r* Q, ?$ N9 d: |9 Rthat they can continue to have access to the incentive.
* t5 Q* D1 y$ ]/ ]4 p+ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 J& Y& p2 k0 R$ Y# t2 ?3 v# ]How to Get Accepted into a CPA Network" a' o: f' I$ I1 m+ D, E+ p* ` |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 g. H, e# @+ mto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ O: I, b) V) F# i. Edifferent networks.7 w8 y& X" a& i( y* q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; K- ~- z4 ?0 K9 A9 ?application and be as specific as possible about your promotion methods. Usually some time after/ G5 V- t$ m& M( ^
receiving your application, the company will call to interview you. The phone interview is a critical- W% t- T4 Q/ Y; C# J
part of the application process, and most networks will deny your application outright if they can't get
0 y! Q% ^/ H2 Z- Eyou on the phone.
( Y3 `( o* P, R$ v' K! _1 MOften, the person who does your phone interview will actually become your affiliate manager after, s2 I1 T9 v% j, n: a7 A7 t d
you get accepted, so it's a good time to put your best food forward.
' ]4 B% S0 z. Q4 m9 IYou might not relish at the idea of someone grilling you about your internet marketing methods over& S+ R0 ~9 D4 J: S2 n2 O
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 a3 w3 ?. u" Q' G }What methods do you use to market offers?
8 `+ ^+ s2 C3 x1 f3 r4 M- d. IDo you already have a website you will be using?: e8 ~, ~8 n( R# R8 T2 @7 Y
How much is your advertising budget?
4 {8 M, u- M d5 E: V1 e" `What other networks are you a member of?
5 @" j+ q( z. E0 |Who are your affiliate managers at these networks?
' M+ M5 K. m; _+ WDo you use social media (Facebook, twitter, etc.) to market offers?
" Y9 Z8 f( h: ]! UHow much traffic can you drive?1 X" } v# ]$ g! ?% O
Do you have a personal recommendation from anyone who is already a member?
6 m, V; i" t7 _4 Q6 R+ @Once you provide satisfactory answers to these questions, the network will approve or deny your- V: b: k) g" o+ ^
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; Y" @ a. k. q9 }7 u/ c6 B9 Jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate, _" j9 q% D& o" o" L
for the network can be helpful.
# x: f( M" `) J3 UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: W+ u) B5 u( ]; w# [
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& L! m) i; G5 V: ~7 _& Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 ^* W0 i6 }: p6 ?, ^: xpeople can open a lot of doors as far as networks are concerned.4 E5 a# s& k# R5 w
After You Join a CPA Network
0 P. K1 c. l3 QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& Z, g& x% v2 G' d6 z
and make an attempt to get to know them a little bit.+ B9 A- g0 Y5 z5 o: t3 @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, y5 V& _8 K. J- N+ Lweight in gold. Start feeling them out from the start and try to get to know them. Once you get. o8 N# R* k" y2 {0 h4 Q5 ^& _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' B) {1 Q7 L# R4 `6 W# l( ?/ @4 P5 slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; I" }9 j4 u* Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# c2 X8 T+ `% l% R5 cemail.
+ Q" u% b# a6 f2 WFor more helpful info about dealing with affiliate managers, check out:
3 V2 q* U( h: G6 C: d6 Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/; d9 r1 A& @2 u, t8 \
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 G6 C* d' m2 @! n d5 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! S3 u7 K2 n6 B( F& |# e- qSet Up Web Hosting
% n: T" }9 B3 H3 @4 I- VGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 g2 j0 g# c' e* a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) R9 Z, G" K* h: Q* O, @% f( P$ X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) s( H" S) t+ q/ ~2 d; pwhoever else is on the same server as you.
2 ~# U: M& G3 i0 L1 ?4 g/ aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 u/ Q x/ I/ c7 H( N9 nenough that the visitor can't close the window before your pop up is even shown. You have about 3
8 j- D h i/ Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( c6 {2 I0 `( f$ nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 N5 k- ~6 j* C" `& |house full of roommates (hosting customers).: Q' K1 G7 j) z
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 T+ b$ I. ~" c7 L, T0 Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, d A2 n4 R5 ] M; [fit.
$ j2 s% N: M) z/ D5 w, S' aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
' l7 y! k) Y' R i1 Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
) f& x) O Y, p+ |7 {( l3 Xtheir food. Everyone else's food in the house has less space to take advantage of.
- o7 \) E5 p" OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 c. b Q' B3 J/ _- oany type of hosting this is a bad thing, and especially while running PPV traffic.) }/ X; Q0 U3 X% o) T# n
In the case of a virtual private server (VPS), everyone in the house has their own designated space- j ~8 w; ^8 h1 G4 m
inside the fridge to put their food, and other roommates can't come into that space. The server is
& [0 O. ~: @ B' t: wpartitioned, so that each customer can only use a specific amount of resources at any given time.# q; U) X; c& ?
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 m4 ^# T( ]; a5 \0 c. Nbelong to you and no one else can use up those resources. This makes it possible to serve much more
0 d9 W( S9 S. `/ |3 S& itraffic, faster.
& ~- E1 z$ Z) e6 \/ @' S9 {At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 p4 k$ s! x# @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 @# q, E8 p% e# w
here:
* z1 E' w6 ^1 H) U8 ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; ]1 O- @2 C. m* q$ G/ w; \; `VPS&highlight=hosting
3 ^2 h5 R: o5 Q' I' wDedicated-Hosting-vs Shared-Hosting
1 m8 P0 E, z Q' mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* m6 j$ ]: ~. X' `Hosting...Your-thoughts+ ^3 d* D A- {; n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) |$ n: j! a J' y: u o
Hosting Providers for PPV
4 D" j. {) k+ o6 Y( d) ABeyond Hosting
! C7 B3 C, n% L E ahttp://beyondhosting.net/
8 ]( K) y% a# s* L& W3 HWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( A' `6 m. i1 X2 I/ F; \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; G2 }9 d, I; o& S4 @5 zdirect linking with PPV. Also, these guys provide great support.
( T j2 \ I2 I8 w% TProsper202 Optimized Hosting
9 X$ |7 C8 ?8 g$ J5 n+ J, Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 d/ H6 H" W8 [0 w. k5 |CPVLab Optimized Hosting
3 G& k& H9 O; Y% o6 F( S8 Fhttp://beyondhosting.net/CPVLab-Hosting/8 ]* i' i- `0 r! Z+ h) Z8 U$ c
Domain Names for PPV) S1 |* W" g% H* A/ S0 h; i/ x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; X. `9 {7 k. \! W2 twhere you're going to host your tracking software and your landing pages if you decide to make them.% G8 c+ O5 C \1 r; V
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 I' u% [5 p+ Z Z. R) f, E; i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 e# D) o* O6 Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. v9 o8 S. R' K y( D A
term or build a whole website.
& Z4 r% U. z+ p6 j, @After you buy hosting, a domain and get those all attached to each other, the next step is to install
% A8 ?4 H A5 J, @/ g K- n+ Etracking software on your domain. This is really important, because it is necessary to track your+ M& C( t5 |1 f3 a2 j- f
conversions down to keyword level so that you can optimize your campaigns. Without proper
- j/ V% o q! S- A! |tracking, it is impossible to know what is working and what isn't.& d+ u8 q/ Z8 t# T! g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 W4 ~; C1 c; N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' `9 n: u0 g. e) O! ^
Prosper202" r# z' b5 m. q6 Y' f/ l
http://prosper.tracking202.com/apps/
! G' A# n" K% R DCPV Lab4 F5 u5 t* V; j, @" j& X2 f5 `
http://cpvlab.com/0 d4 U; r- Q1 ~7 I4 ^
CPVLab Help Videos# [% }' w4 L8 [ R4 v& r
http://ppvlab.com/oweiw/oiurw/vdm.htm5 U# ]: G# @+ m. j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' g; M7 w$ ]; L* Y* j6 V& cindustry standard.
8 s; I' ~/ T) m6 R4 O9 ~/ n8 V5 p/ o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 @; J- i3 @3 s( f Z- _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 X& x$ t- `* t5 F1 sgood support if you have problems with your installation." K" w7 d, Z9 P/ `
Tracking 202, d, \3 ]$ j7 {$ y" Q# Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- o. M7 }+ z1 j4 Y- `! jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 v2 h& q, }$ b9 @! F- barea., c+ c* E" v3 O1 L
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, i2 Q7 H7 { S( Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* Y0 T* i( g$ ^' u0 n6 rinterface, and their hosting.. r( e$ s+ g% C9 n2 F5 G! j* R
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ P0 N* @" I( t8 r+ Nand targets which you are bidding on. Leaving this up to chance in order to save money could: X7 H8 I) L! o9 f4 r; F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" |+ p0 }) U6 I( F7 R, xwere using.
* U% c/ Y. Q6 m. f* WChoose An Offer
9 ^# Y3 H* A# B9 ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ }0 I/ J# l7 n7 G1 v' Q! f
Lesson on Offer Selection& m7 w4 o, ] R, P3 b$ J& ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers: s( D' B$ \& y0 T
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ l1 W# M: A I/ ]. TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" p0 } f3 E8 `. S+ U
LeadImpact as the traffic source.7 L8 _4 n# Z! {) U7 G
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 }; r, T0 c4 k4 b8 r; gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked W+ K' i. P# X
campaign.7 o6 R' V+ e6 U6 h
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ q9 X1 F) g k; |( hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: E2 v3 m- U+ \, W3 {: a
that all traffic is accepted.2 k! _3 ?5 V: P2 ?1 ]! Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 o7 J: C- {6 h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
w2 G2 m5 ^( p9 g; ?4 T5 Uget creatives like banners or images specifically for the offer.
: q+ P# ]( I. d' m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# m7 Q" u0 J3 M" h% a7 E1 B# `
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can c5 D9 Z4 t" a; `0 t" {0 d/ c
track my keywords. Without doing this, it isn't possible to see what's converting.
+ I0 k. X1 W) _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 K0 b( Z0 U1 G0 J! [: K, D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 z C$ {1 q( y% v/ q: _* o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% ~4 d' n& y D0 [+ B) L" B/ ^bottom of the page:8 \# c4 H& X" T7 Z0 i2 V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
7 @( z) K( r" t u$ vClick on the offer → pixels → Add a new pixel and this comes up:
! z8 Q; b- U4 `# R9 V# g% dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL {" l( N3 `! h6 e
from your software into the box that says 'Enter URL of image to load'.( J2 V6 D1 ?. x: V8 X
Once you do this, it should look like this:- J: ^/ x6 w5 F. P" V, O$ Y8 Z3 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! m. k$ ]& X p3 V* V YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& n% a% N5 Q. O( R l9 ]
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ A/ Q8 N% ~* D0 \
Prosper or CPVLab.
, w! \% G& z% \% O5 q. ^9 K
6 C1 v# @: Z+ A% u$ q9 s |
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