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PPV GUIDE [PPV新手入门][28页]! q# g8 o) o" e
详细的请下载电子书！: k o. {9 ]6 m
8 m# d9 J* D2 O1 \+ H9 ^( t
- i+ d @, S. W/ C- ANewbie Guide
, Q; f* G# h: [# k3 x7 A( OPPVPlaybook.com
+ i% s7 e8 `7 |/ x- i' `Tracy Shaffer
4 F; e J! ?' w+ YDavid Ford3 a+ U, @/ y8 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; n# M( E" I7 _) v5 _1 N) j
Getting Your Mind Right to Start Affiliate Marketing
) O: O6 t( P8 p3 M! EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* A% h. _+ P6 Z. R% v2 Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 E+ ]# Y, p7 Y: N$ d& o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, h, [) j: u; D, P7 w0 [
with any success, these claims are laughable and far from the truth.5 R8 V. X& w' P& n* M, l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( S' b8 Q' @* T' h9 I6 a0 M/ tflow management. The main benefits are the low barrier to entry compared to other businesses, and
( _ [; C1 ~3 t6 s* J# ~4 Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
" ?# ^# x" J* }$ qoverhead.7 k+ u2 O4 P$ `, p5 B+ q' [' Y8 k
The winners in this business are the ones with persistence when nothing works, who know there's% R0 l$ G5 [$ \6 e
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 B @$ S) J4 M8 l7 D1 G( @The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 P: N8 {* _6 c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 c, a7 F6 o# fMost of these things happen suddenly and without warning, and they all contribute to the amazing
3 w/ O Z! d0 P& Q/ Y Flearning experience available to anyone with a few hundred bucks and the ability to open an
) U1 l/ `7 X* F* A' N+ k6 badvertising account.- Q8 W3 o: w8 i2 n" {; H# d- h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% G8 p; l7 a! ]& |, q1 @
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 n4 p! e# E9 Z* ~, b1 D( H
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' q1 q# X1 B) H, V, b- B4 P, k5 j" d6 strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; l7 m9 b" O$ E- T0 V
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, X. B. m. v1 K3 v+ x' Q# N, wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! b& n( C2 M1 ~/ r2 O( o) _started building. r5 V8 x% n8 S4 A
Things you need to get started:; K+ W+ B2 T# `
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; s5 ?3 t8 I! u. r; Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" K; F8 ]" ^% V5 {6 X, G
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* d, c/ d/ G! e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 d5 \9 ?+ P8 Z5 UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ n7 S4 b; X$ S N9 m1 Z# x
with PPV.
! E' U- d) X2 V! n& ^4 Q k! ]8 p3 cBasic Getting Started Definitions! g9 S. S) W6 M$ L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" w+ i B6 P+ j) A( t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" k% Y; b9 z0 u4 q1 b5 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* ^3 h ]" a) X. r7 T, ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 b' d1 T1 L2 VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 z. f& q& k5 O8 J
receives a commission on that product. An example would be the Amazon.com Associates program,, u) f6 Q( Z/ F0 S
Comission Junction or Clickbank.
! a' ^! I3 _/ s' m( ^) k) U6 N7 ?1 pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes m2 T- w+ K6 B
an action like filling out a form, submitting their email address, signing up for a service or sometimes. x, s: R/ m; j. U
buying a product. An example would be Ads4Dough or Neverblue.5 }( J" I( }4 m2 c
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) e2 |' R+ E6 l* ~" d' u) G
account, getting the affiliate approved for offers, bumping payouts and just about everything else S- u. z8 z: y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! e2 W) a' U; y3 Iright from the start can really help you.* H3 c' ^$ @4 T" X* W% w1 f
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' w( _8 B. j5 _9 @' C$ }8 C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! y- E: `# h. C) z" j
view, starting anywhere from .01 or .015.
# `/ }/ f7 R& L" D- s5 FIn order to use this type of internet traffic, the affiliate can sign up with a number of different
- W+ ?# c3 V: ^- Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) _* }& j8 o) M ]6 @, `5 oMediaTraffic, and AdOn Network.
/ C) M3 X+ c9 D. i- I1 `Don't popups get blocked by pop blocker software?
, \; L j" J- b! ^1 ?5 K1 _- Z6 ENo. Popups are served in a new browser window as if the visitor had opened the new window
" r' y5 Q6 n! ~$ Gthemselves.2 K+ Z+ P. d; C' K* P, r% y1 G* ?" {
How many popups get served to the visitor?
9 w( v9 y- Z( Q/ YThe number of popups served varies depending on the PPV network. Some pop more frequently1 i! M/ W# G: Y" @- d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, O$ Y, _, `" e* G) ~serving this kind of advertising, so they have to toe the line between keeping their software$ x; T+ f" t" `+ c3 p% X w
downloaded and still making a profit.
6 |! R ^. \1 t" b$ {+ r# F% d1 ~Isn't this type of software bad? Why would anyone keep it on their computer?
" y' B' F, d( x+ yNo, this type of software doesn't harm the user's computer.. N0 X I3 Y1 O; Q$ }9 L2 g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# o) Q7 t+ h/ K0 `; H+ k. B0 U8 Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* D. H }" v% J/ gthat they can continue to have access to the incentive.
0 ?5 g3 G7 v7 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 Y& X0 m: q) q, X
How to Get Accepted into a CPA Network
% w7 N* X7 `: M4 m9 M& X6 U2 MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 T+ y6 }3 u7 L. J& ?5 L. N4 Qto start looking for networks is Offervault which lists offers and lets you compare payouts across
& p/ N9 D3 F6 i" f$ D0 idifferent networks.
( F* \, r1 z* NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ F& t( j, X. m# v% A* }, @application and be as specific as possible about your promotion methods. Usually some time after/ r" O* }( a+ g
receiving your application, the company will call to interview you. The phone interview is a critical8 Q$ q: D0 F& H0 n
part of the application process, and most networks will deny your application outright if they can't get
7 T/ Y# J4 |" q" Fyou on the phone.# L3 e2 }0 E, D1 T
Often, the person who does your phone interview will actually become your affiliate manager after4 G4 N$ x5 P8 x5 a& L" q( ?
you get accepted, so it's a good time to put your best food forward.
0 @* v2 R) T' V# N( u5 eYou might not relish at the idea of someone grilling you about your internet marketing methods over
' _2 Z5 k' R5 ~5 Y+ V- Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 G+ F; U4 O A' s" FWhat methods do you use to market offers?1 O) {* `- c2 q) G6 r
Do you already have a website you will be using?6 A+ u( F0 J$ s* S. l
How much is your advertising budget?
7 S, K/ G- s% D1 R7 j0 h" |2 r9 S. }What other networks are you a member of?
2 O, C/ d& h, b4 X4 j! pWho are your affiliate managers at these networks?
0 Z- v0 a. c4 j, E8 `! PDo you use social media (Facebook, twitter, etc.) to market offers?7 G6 E3 A, C% _8 t2 v
How much traffic can you drive?
; x0 `! A7 a( p' N( j% nDo you have a personal recommendation from anyone who is already a member?/ p) g/ w( S- D( P
Once you provide satisfactory answers to these questions, the network will approve or deny your- I" w% X+ C$ K) B1 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 K! s& x9 D0 X5 \2 j2 Ipersistent. Also, getting a personal recommendation from someone who is already an active affiliate: a4 O4 T+ [4 D. |
for the network can be helpful.
) \) s3 m1 A: H3 {2 J9 |; gTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 j. u+ l- c j9 e( |/ u% OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' ~* q8 y [% I' M$ Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: L' K Q0 N+ D3 ?! Y
people can open a lot of doors as far as networks are concerned.6 e" Z: C% o$ k
After You Join a CPA Network/ l( P5 Z) r+ v, A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% j: Q' a( T+ v: iand make an attempt to get to know them a little bit.( L. q6 U% i+ V) A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, i4 k6 v0 k- G" ~" X5 O& X+ C' P6 b. o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: P% [! @# I/ s: r! t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) V. X, D% P* R: S S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout I- o" H4 `) K1 [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) b5 u3 ^$ q* M& g, G
email.3 _& f, ^, r' m6 c: z
For more helpful info about dealing with affiliate managers, check out:
) `( `- }. ~" P7 Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& H% f8 }2 a4 O& ?# q3 H6 Hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( L# S, s' H4 x! {4 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. {, F6 D+ y/ u' b
Set Up Web Hosting9 A4 k" t' S% B# W; U+ z* n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* q$ N2 y. E1 y5 g- w( W2 p" `
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 P7 o7 J1 t6 X( y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ _/ s" ~& b3 s$ m0 q
whoever else is on the same server as you.
2 Y# T- s7 |5 a J& j% oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 @. n5 P# D6 x5 D0 g' q' H% g8 _
enough that the visitor can't close the window before your pop up is even shown. You have about 33 z- F2 B: ?! g' r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* V/ Q' i! h6 D' r. fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! d7 U5 y; G3 @* U$ Q3 B9 j$ G: b2 ^house full of roommates (hosting customers).! U; K% a# G7 P% v/ e3 c
In shared hosting, this is like having roommates where everyone has no specific designated area inside' ]! g4 V5 W' y, I7 k+ J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' f8 d3 H [1 i% Qfit.
% Y/ d& I0 y& f" mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% u3 y; H" x4 c( {- ?the rest of the roommates, by virtue of simply needing more space and resources to accommodate; G6 X! C- `% b$ y, d) d
their food. Everyone else's food in the house has less space to take advantage of.) g1 m+ j; Z- A: E" l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ w- C0 w5 h5 g7 f1 z% Sany type of hosting this is a bad thing, and especially while running PPV traffic.
0 {/ u2 E; G: f( v! b+ O: T I, ]In the case of a virtual private server (VPS), everyone in the house has their own designated space2 Z. M1 D: w/ ]; A
inside the fridge to put their food, and other roommates can't come into that space. The server is; R! d3 \3 C; w) u3 F7 b1 o Z
partitioned, so that each customer can only use a specific amount of resources at any given time.3 T) a- ?8 k( G- s5 q. N! q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 ~1 L" @0 }" f1 Q) ?
belong to you and no one else can use up those resources. This makes it possible to serve much more
; T5 O; z) Q1 N3 ^6 Q- ?traffic, faster.
# g6 [5 D, i: ]$ b" |- `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
M! k$ y1 I3 OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 V- t; g1 X! n+ z! hhere:4 b+ j5 o% J" Y5 m5 K& a F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 h' U, a0 v4 y& `; ^" ]" }VPS&highlight=hosting' E3 [- I. ~8 Q% E& C! {3 m
Dedicated-Hosting-vs Shared-Hosting
0 D5 y; [! j! W! V2 F6 |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 i, M% @/ t4 L7 H! a3 j
Hosting...Your-thoughts
, c W* g8 w$ G5 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 Q3 Y: U8 a4 q8 s
Hosting Providers for PPV
1 i" ^' N6 p0 P2 L$ C vBeyond Hosting# N* S9 y! B8 z+ X9 C2 Y7 N, @
http://beyondhosting.net/- X! ] b" L+ ]: X$ z2 C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ w2 M" }8 l& W& M
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& r5 }6 T8 [1 I6 Y
direct linking with PPV. Also, these guys provide great support.
8 H! x1 j+ s- Z+ vProsper202 Optimized Hosting
$ S6 E. L# |. @& ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- g- a! L" g) B
CPVLab Optimized Hosting
, w* j# w! K2 z5 Y6 W5 O3 ^) xhttp://beyondhosting.net/CPVLab-Hosting/& ~2 T/ O9 }9 G& N8 [6 U
Domain Names for PPV
9 ]( c/ R" C/ D" U6 G( b6 MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& ^# U( x3 l6 G& i d4 zwhere you're going to host your tracking software and your landing pages if you decide to make them.
* i/ d2 [. K4 b/ |6 fOftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 Y( {/ _0 k1 G3 k h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 y4 D6 Z/ q H) k2 m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 l0 f0 |0 ?$ G+ W! S* `
term or build a whole website.
% x9 ?4 @/ \3 |) ~/ GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
7 w* c4 x2 r) }: B2 Ftracking software on your domain. This is really important, because it is necessary to track your8 ?! ^7 U& w$ U! p+ ~. T! w- K
conversions down to keyword level so that you can optimize your campaigns. Without proper
) h/ s+ @% P; n2 E! ptracking, it is impossible to know what is working and what isn't.
" d% u4 ~" s) @3 q1 K4 Z) i' p4 l2 oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ j( D7 z t4 @+ g# v0 e" }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ r1 m6 G1 n% c, H( ^2 b$ iProsper202
+ H- S$ X2 p \5 K; P8 K# `2 W: hhttp://prosper.tracking202.com/apps/
$ j" r; I: r7 P+ N) L4 q O XCPV Lab
& m+ O) W. W( c0 x/ F" c7 F: Phttp://cpvlab.com/9 k1 Q! O4 u8 z& ^, v8 t w% g
CPVLab Help Videos
2 g/ e2 w, w! V- g; A! x' A. ~4 W2 Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm
, ^2 G4 F+ P1 l- h8 O' yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. o2 u( o# d9 v5 H7 P+ l8 Qindustry standard.
" a+ [ W' H6 X, B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 x7 J( ?( b" O& dCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 j' \7 j* H8 w6 J& R# d( f9 fgood support if you have problems with your installation.
( B$ E" \0 U8 zTracking 202
Q% Y( y% B9 g! }$ hTracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 n1 e7 t/ c1 {* K5 d
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. i$ E. Y1 |3 s' v
area.1 X/ G4 r" q" [" Z$ k5 g' c0 O$ v" A
If you choose this option, keep in mind that your tracking software, one of the most important parts of/ R7 m$ l+ G) |8 f7 {+ i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: a9 J" q( X+ }" g' zinterface, and their hosting.
7 a- \4 G. m8 SAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords. L4 Z) r& _1 L, f# ?0 z) C+ c
and targets which you are bidding on. Leaving this up to chance in order to save money could- P x1 {9 u, x$ Z) \# G+ P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; n# D- z+ @+ q: V; s
were using.
0 X5 h' t m! k F* P- N. GChoose An Offer4 \: g$ ^0 N/ s; r) F1 n
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 U9 t0 r" M8 ?; aLesson on Offer Selection0 H6 J( S$ t% t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# G/ Y' a0 g7 K/ O0 u4 C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 ? o& D$ O4 S! P/ K5 C' n; S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 h( Y5 J! B/ U" z$ U
LeadImpact as the traffic source.
) Z) P7 i" Y' d9 t5 ~* nNow the best way to learn how to put all of this together is to just get started. For some variation in: m* S: B l# O- a
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ _. T% j3 v+ i1 K$ mcampaign.
- c1 l: [ R' U: N6 f- tWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& k) U2 Y2 x1 B; L% {/ N3 Z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) e$ o9 X- |1 l# ^/ m3 P4 ithat all traffic is accepted.& V+ z" M" ^# _ \( f' ^; Q) M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% `; l5 M( H! ^, z! j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ c4 Z9 @1 j: W9 m
get creatives like banners or images specifically for the offer.* M; Z! X4 [8 }6 h; C4 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# D. I; c, u: L! q' U, R) WBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' M, s ^4 `2 H, \7 o( P5 ]) N5 h* j
track my keywords. Without doing this, it isn't possible to see what's converting.
% `6 a# N5 w/ U1 vIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: @, O7 b K& Y, n7 s# K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* f0 v8 a, }4 i4 r9 t" q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ Z0 \) I5 r6 f, A% W3 \
bottom of the page:5 [& E0 l8 U2 [$ F& s8 T
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
( m$ f( U8 z8 S4 AClick on the offer → pixels → Add a new pixel and this comes up:$ G9 Q5 a7 |: U$ y- Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' G- V4 a& \% V8 a! P) w2 M
from your software into the box that says 'Enter URL of image to load'.1 b# n- M3 `# P) c
Once you do this, it should look like this:7 {& L* d: d% r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 x0 ?/ C- [6 s1 k
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. g9 T* j4 s" o1 k$ yNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% V$ T+ h4 ?$ a# Y" }% p# b0 E6 g1 ^
Prosper or CPVLab.
' R" g* g7 i8 f3 v& G9 e q" m7 S8 W' E* u# d, S
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发表于 2012-12-27 18:47:17
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