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PPV GUIDE [PPV新手入门][28页]1 [2 v# x! t+ ^5 h6 q% z& j ]
详细的请下载电子书！
7 h# R. L0 a2 f0 d! l# u2 V' V- x# L
4 y% M) \0 a' z: k3 a' c
Newbie Guide- r1 r9 Y7 L D L
PPVPlaybook.com
* H C: F$ _9 \/ @# jTracy Shaffer
. K$ w8 ^3 Q2 m0 RDavid Ford; ]( v# g1 Z) I N" Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 H' [4 }2 U, k, _+ _2 X3 Y q% `
Getting Your Mind Right to Start Affiliate Marketing
0 A! t, M( h) [+ |# BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 N' o: o2 D3 N7 F y3 l8 }1 Mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# V& u7 Z+ p+ q5 V# @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 N0 Y; h# ^5 C% E) \3 U$ H
with any success, these claims are laughable and far from the truth., _, @+ f7 W+ v* m0 U0 D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) o) W. C" L+ X4 T }& J% _! i; W
flow management. The main benefits are the low barrier to entry compared to other businesses, and- s5 ]# G2 i `8 C( o. I
the ability for a marketer to be a one person shop and make an incredible amount of money with low% p: I8 w) u K4 }
overhead.
! S7 Q* Y( V2 u- ~/ C( n2 L) mThe winners in this business are the ones with persistence when nothing works, who know there's
5 k9 G8 R$ Z. E9 xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. a; D0 r/ q' hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can) U. E* O; g! H6 }/ c" p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
t6 D& s8 d$ n$ hMost of these things happen suddenly and without warning, and they all contribute to the amazing
6 H4 G, H1 G. b# v5 k. _# hlearning experience available to anyone with a few hundred bucks and the ability to open an
, H% L, h5 g# N: o9 G& xadvertising account., @' K. C) F) s) R, H% v" \3 X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) W- N+ x& o8 t/ A/ N! l* C6 m+ R) Qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, D) Q) O' V7 g: c S7 f) J! ^marketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ v, q2 k( `1 t" E, P' W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 X" S7 u/ M& x) B
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! P( A, ?: Y3 I' v" Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 z* J8 ]& N3 ?) d% \; {
started building.
- R! l6 ~3 q0 `. {. u8 W- ^Things you need to get started:2 N* U1 i: v9 B2 |
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 b; ]& W, R0 A# `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' L8 X, k& T2 U4 I. p7 i/ l1 W
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 B' X$ E6 F8 U0 A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), S$ W0 z, q* Z" x5 `: g, Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. ?3 ?5 l8 _3 H) K _/ \ i' x
with PPV.
/ U% W, p1 P) Y! g/ PBasic Getting Started Definitions6 n$ [0 h$ R, Z' F9 r5 N. k9 b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 [# Z6 ]3 F( R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( N+ I) k5 [: i; Z. d% S6 a7 \: ], b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ ^# M4 ?' w7 \) ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ y0 e- p! r* V& g1 H; Q' {Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; J1 B, I( f C! d v- ^3 _+ P
receives a commission on that product. An example would be the Amazon.com Associates program,7 r% c% e" Y* J
Comission Junction or Clickbank.
; I% J- l, h" J" SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% i& P1 ?% i, g: m, V
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 \5 h B5 d1 L9 ~7 Z: dbuying a product. An example would be Ads4Dough or Neverblue.& A! D. W C3 Y/ |9 |) A/ H, ?3 e
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 c: W8 H$ r' [. A3 P
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 n; c; D- w4 g; I+ A
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% I" y5 T6 h2 A) I
right from the start can really help you.
/ U D7 \1 A" Z* FPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; y1 ]+ ~5 X B4 ~: J% xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ p; q8 Z- ]7 ^- f: R5 S
view, starting anywhere from .01 or .015.
4 C' T- L1 M T# pIn order to use this type of internet traffic, the affiliate can sign up with a number of different. k& l) t. v2 V) \3 z5 R9 \% R9 G
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 a6 j( Q3 X7 X2 i
MediaTraffic, and AdOn Network./ T, C% W/ U. j
Don't popups get blocked by pop blocker software?
. b! s; k, T! f' b, h! GNo. Popups are served in a new browser window as if the visitor had opened the new window
! x$ \1 p7 {* c5 v7 cthemselves.
8 M. j* r- d4 |5 G# FHow many popups get served to the visitor?- J: `$ b4 P- {: Y" Q6 x
The number of popups served varies depending on the PPV network. Some pop more frequently
1 C9 V# M/ `3 Y% O. h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; s c2 D6 z4 N! _serving this kind of advertising, so they have to toe the line between keeping their software- Y7 c- P& F( S. b( ^
downloaded and still making a profit.1 E0 i2 Q4 c2 F: {4 V
Isn't this type of software bad? Why would anyone keep it on their computer?
: Q2 F; y4 \4 A" W# \0 }No, this type of software doesn't harm the user's computer.
, y% |* S, z& l) }- xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 V% a* A) m4 u; w/ o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so7 Z! ?! ~. P/ I$ x5 B1 m
that they can continue to have access to the incentive.
: u2 x* k- u: \' D( a- c% F5 x1 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) N5 ^; j# Q9 s* DHow to Get Accepted into a CPA Network
, P- m2 t( o/ t1 SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 i6 L7 X. t) R4 X h
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 W& B# q3 S" Z2 C) D* t' ndifferent networks.8 U s/ \. k6 E0 K: d2 O9 \2 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& |& h6 S. _& u' I5 X7 Mapplication and be as specific as possible about your promotion methods. Usually some time after w: L: _ P# g% y e+ b, ~
receiving your application, the company will call to interview you. The phone interview is a critical6 j9 ~3 ?$ I1 ]
part of the application process, and most networks will deny your application outright if they can't get
( l* ?7 P; s: P+ |you on the phone.
/ m! Z W+ S. i( A% p- Z' [Often, the person who does your phone interview will actually become your affiliate manager after9 @7 W6 S* M' m( I0 `/ [- G/ |# ^
you get accepted, so it's a good time to put your best food forward.
+ d' R; e* Y3 | sYou might not relish at the idea of someone grilling you about your internet marketing methods over
% }7 {; y/ E. cthe phone, but trust me, this part is critical. Have answers in mind for the questions:3 H; }6 R2 @& ]* p4 e* i
What methods do you use to market offers?
8 q" B$ U6 Z& N- nDo you already have a website you will be using?+ W; m# _& Y0 A4 W
How much is your advertising budget?3 M: x, x) Y0 J; \' z0 C
What other networks are you a member of?
, v0 F y! Q4 J2 f0 PWho are your affiliate managers at these networks?
! L! n0 o% F' L2 {1 \, @Do you use social media (Facebook, twitter, etc.) to market offers?
6 w8 X% n0 W$ v. aHow much traffic can you drive?7 [- c5 c/ z' C7 q/ s- ]8 `
Do you have a personal recommendation from anyone who is already a member?
3 \! b, v$ X+ J/ wOnce you provide satisfactory answers to these questions, the network will approve or deny your
5 m& W9 ~3 h9 M& R6 n& p5 Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be# J- o3 D, Q1 m: U4 O$ O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ H" q S9 F9 S& G1 o: k! p
for the network can be helpful.9 f L# S2 o+ G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& L& \! r, c. N3 _) L# o6 ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 F, m; [5 t8 ^* n3 k$ r7 E0 o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ V. y! D. A9 x3 _people can open a lot of doors as far as networks are concerned.* J& N, T% m7 X+ e ]; {# O
After You Join a CPA Network
5 b ~0 @. V+ i. k" tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 w- C, F5 F0 t2 M) d# I2 z% s
and make an attempt to get to know them a little bit.3 D7 u5 i) Y, r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 a. `1 `! P1 k/ \5 _weight in gold. Start feeling them out from the start and try to get to know them. Once you get' r# b3 ~- \0 p4 |6 A) w3 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 P0 ?6 f6 r/ _; k4 }( v5 T. ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ p' o9 \$ k I0 Z9 |+ s) n* |! Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 S$ I9 S9 k3 p3 o$ D
email.# [, v; H' C. s* G' t; m( a. W
For more helpful info about dealing with affiliate managers, check out:! n( m: I7 _' z* P
http://ppvplaybook.com/blog/musi ... -affiliate-manager// X6 i/ h5 @9 Q$ U8 C1 z
http://www.mrgreen.am/affiliate- ... iate-managers-want/
- O% r6 ~: X( T" I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 B: k f3 y& R( d P+ f$ h
Set Up Web Hosting
$ S+ Q5 ~" [; K0 GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 X8 a9 P% J3 b' r ?( C1 p% U5 C: V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, S/ l/ o/ \4 |7 p) |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ t: E) ?, H6 U s* I0 ~
whoever else is on the same server as you.
$ B! t8 [; h8 } K y! I2 DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( | Z. B6 u% C2 k) G9 x" Lenough that the visitor can't close the window before your pop up is even shown. You have about 3
3 X0 r }) F8 ^2 z! n1 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& _$ {. H7 Q. |7 o* b- ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ P# Z5 J* M" K+ Bhouse full of roommates (hosting customers).7 l, C( ~! {, P! {/ A' w9 j
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 \& W6 i% i" z$ z! hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 ~! J- b8 O \* ffit.
+ w5 K! T$ a6 Y8 lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- m- x' e$ L0 Y" X+ D' Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ E2 b9 H2 H' X0 o- {" Q' z
their food. Everyone else's food in the house has less space to take advantage of.
% |8 X, i4 D3 M! fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' b# y8 e9 s! \any type of hosting this is a bad thing, and especially while running PPV traffic.
- \* d/ w7 {- I; e4 v* O) i" uIn the case of a virtual private server (VPS), everyone in the house has their own designated space# V8 \; v6 C; m$ f1 |
inside the fridge to put their food, and other roommates can't come into that space. The server is
" K2 z J1 g# o0 s* n3 Tpartitioned, so that each customer can only use a specific amount of resources at any given time.: q0 L! p, [& w/ P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 R1 E, F' l' ?: w% I7 k. i, t! Vbelong to you and no one else can use up those resources. This makes it possible to serve much more# c7 q; j% H5 h
traffic, faster.! D6 d" R) ]! ]/ Q% I; O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* |4 X) P0 S( \: j5 O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# f5 P. b2 D2 Y4 O) L
here:
8 e" t* d: ], n# I5 k# E- ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ y4 d8 |, H2 r/ y% ^
VPS&highlight=hosting
% s) a ], A7 s6 k5 y' ?Dedicated-Hosting-vs Shared-Hosting
; ^( d6 |2 T( j) ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 L/ ^/ p5 X0 gHosting...Your-thoughts
& K$ p# \7 q# _. k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: s1 L+ u8 T" w! _( D* \" x
Hosting Providers for PPV
$ M3 I0 o; `% t0 U3 ^7 o+ A: @3 K0 ^Beyond Hosting. { y& u, u5 L5 \' X
http://beyondhosting.net/
( ~% i/ k) c! eWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% B' d4 H* R1 l" u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 A' G; b- d! i& ?# g1 z0 gdirect linking with PPV. Also, these guys provide great support.( o! C) W6 f) ?, ]# d# Y9 g$ r
Prosper202 Optimized Hosting
7 S# \9 M! S- T. f+ @ P B5 y3 lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 g; F! h$ }2 l# e2 Z* ?$ X e6 `CPVLab Optimized Hosting$ h1 {1 J; l; M+ \0 n
http://beyondhosting.net/CPVLab-Hosting/' m. o" u' t% X. Z! N$ A
Domain Names for PPV
6 d N. B' T0 rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ {4 m$ N5 c8 @$ z! {$ m1 H
where you're going to host your tracking software and your landing pages if you decide to make them.
3 x6 W* V0 a- e2 X" w, DOftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 \- B* w) B& \( S7 s- j, |
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 K) p7 F: [; ~/ g* I.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 ~% [7 _! q5 ^: ~ m* _
term or build a whole website.
; r2 p9 t' L" R+ R; T, c) GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install& h) O! H2 n$ R' f1 i- {7 `# T- X7 b
tracking software on your domain. This is really important, because it is necessary to track your
0 ]/ x) y, h* Q7 O% z2 qconversions down to keyword level so that you can optimize your campaigns. Without proper- D3 u; j. n$ i0 X; l6 E$ R2 c
tracking, it is impossible to know what is working and what isn't.* H, n; K" }/ ]8 L6 C8 ?8 p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 u" h/ C' t# V; y9 L3 j+ O
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." c N8 N) w8 a# F1 R3 } R
Prosper202
3 B: X4 [% y0 C2 ~' g( Ihttp://prosper.tracking202.com/apps/
/ s( k$ f h& W' _$ ACPV Lab8 P/ ^& V. W9 M4 }1 Q1 }
http://cpvlab.com/
, R! N$ d' `# X8 q& Y( ~$ v1 }CPVLab Help Videos
% F5 h( W2 Q. bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 @5 _3 `+ n/ H+ O- Y0 [1 {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 b d/ y) j: D- \8 q4 v" ?
industry standard.
. Z2 k0 |" ^$ F, p3 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' J: l: i. [! p- L. w$ T
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% I5 K$ E7 r: Z* Jgood support if you have problems with your installation.8 r S5 t. s/ t/ A" J# O/ Z
Tracking 202) a0 A6 ^1 d- @! e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 l/ i( }& u( Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 L3 U! v. O8 e5 m# I4 A# l
area.
3 j) T7 ~; o3 M* ~2 e: r( Z. DIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ r% z; [; h+ Y* V. v- g
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ z) ]- |* n5 c" V) V, g/ m
interface, and their hosting.$ W- V! I% W% G6 A3 N# ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 i. ~# f& J& W
and targets which you are bidding on. Leaving this up to chance in order to save money could& w8 v( K( f7 e! L
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 n6 b: h; X% Y; \8 f+ E, Vwere using.! I" S' v1 r: X1 ?, s9 N
Choose An Offer
0 e# o, n* E( |7 h4 A. g$ CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 D& F) P! W" H3 U. M
Lesson on Offer Selection4 g5 G5 t6 |) r* r4 |3 ^0 V' j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers8 o* {; ^4 @2 m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& a7 U4 @7 t4 P3 E! \, l. p
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using @( i" I- t8 X
LeadImpact as the traffic source.( G/ b" E9 W6 t! H2 L1 k
Now the best way to learn how to put all of this together is to just get started. For some variation in
' K, k; E3 e+ D9 u4 E. `% Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 t* W( r2 t6 d' Q; H& O& r/ acampaign.
@2 y: ?& f$ _When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# H1 q" Y6 V, n1 y7 O
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 S3 {0 h% O. y4 Q# K$ j i9 S# Z! `
that all traffic is accepted.
8 b% h( u' R! h8 ^0 _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) Y" Q* h; P) ?, k9 v( s6 H
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 R& ?1 q& k. C* ?get creatives like banners or images specifically for the offer.9 @* C$ |4 v( y2 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 o c* {) K% q/ t cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; u- `# h! O* R' ~* o) e$ ttrack my keywords. Without doing this, it isn't possible to see what's converting.' K0 p! S# ?$ J+ S+ o8 V* N/ N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! d: ]# G' D6 H- [6 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: R) A$ u; ?: W3 S4 A; ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! [; {1 B9 \+ J
bottom of the page:
1 G/ E; y1 Z4 y7 X6 Z: f7 iNext, I have to cut and paste this pixel into my offer at Ads4Dough.
5 t ~$ I/ X2 F0 l8 Q& q4 r3 j, oClick on the offer → pixels → Add a new pixel and this comes up:' T: B+ V# T: W- @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! r: `2 S9 T2 j8 D- I$ Nfrom your software into the box that says 'Enter URL of image to load'.; J5 b, k" L; M; F. Y$ V
Once you do this, it should look like this:' o4 O9 O+ x' _/ M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% l3 g3 M2 X5 G9 X/ \7 J Z- \Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ l6 i: ~. E0 D6 D; w q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either C' |! M1 U9 `2 O) e* L
Prosper or CPVLab.
1 t8 r- p: A; E; e6 y4 B% O/ [3 ]2 l1 @
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发表于 2012-12-27 18:47:17
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