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PPV GUIDE [PPV新手入门][28页]
7 H$ w3 a4 _: `3 G详细的请下载电子书！
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2 Q0 s% n- c h1 X, O e( t& g K, b' N. ^
Newbie Guide
6 R8 ~8 e- M) ?. H8 U7 Q3 z" {PPVPlaybook.com
# {1 U+ ?. O5 v; ~Tracy Shaffer
/ n, C% s& c5 tDavid Ford, \1 m/ a7 K' m! |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 y! V& \( Y! B g3 P- q# L9 o
Getting Your Mind Right to Start Affiliate Marketing) L6 U9 V0 c1 O7 ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% p# }& P& I: |' [9 x' |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 H7 p8 u. ?6 b$ l7 t5 o- k3 F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 v8 l3 R! q, ~0 V; s$ {with any success, these claims are laughable and far from the truth.7 L/ o, L. X$ L3 k* k8 N4 x
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. `, y" J+ j' p6 r/ q9 d
flow management. The main benefits are the low barrier to entry compared to other businesses, and" O, R: \7 U+ n4 u
the ability for a marketer to be a one person shop and make an incredible amount of money with low
/ O5 |, K/ s" g* s1 J: }9 b7 eoverhead.
q& M+ {; Z! h q0 d J" yThe winners in this business are the ones with persistence when nothing works, who know there's
/ F- [5 T4 d0 i$ ^# z$ Z3 oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 w% o/ p# v9 n
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 {( q' @ Z1 kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 M t" ?: k- S( ^( l
Most of these things happen suddenly and without warning, and they all contribute to the amazing' i: r& k$ D; T2 ~7 f* E+ ]: s$ ?
learning experience available to anyone with a few hundred bucks and the ability to open an b, N" c9 R8 |
advertising account.+ R9 a- M4 c5 n8 d* k+ E3 z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( V7 L$ r; H& B& S% Q" A0 Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& G' K% f9 F: X
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 W% N2 J& V+ `5 `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 h( e" m5 v# r) j
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" o' z3 F+ \) rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get' z" i! n* k. z* h( T0 b6 C
started building.
( y8 {+ c- E6 Q, u# T/ p7 _5 d, ]Things you need to get started:5 C: ]+ s$ @$ f7 v3 [/ }. M$ r# P( F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ n; Q5 ?& g4 A& A i
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ @' K8 p3 T& d/ Z9 b2 ?- o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& |8 Y0 F2 k! @( U4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
B _; \2 i3 ?: m. Y2 z" l% QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
% P, j/ k0 X9 z% nwith PPV.
" E) O) `2 v3 @. v7 XBasic Getting Started Definitions
1 n! y3 ^% n3 n" FAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) X: q; w2 v& paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 S4 U# e2 b; M: H" }: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) l0 r+ @/ T) Q/ h' g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 p5 J1 I1 R5 Y: ^& s7 z# u& LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- O0 h8 r8 q# { ]2 `
receives a commission on that product. An example would be the Amazon.com Associates program,( C( o/ S5 n& [7 Y7 L
Comission Junction or Clickbank.
/ {" d2 n$ N% F. F) lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; o+ T, a5 I* P* ?/ Ran action like filling out a form, submitting their email address, signing up for a service or sometimes5 t6 |; e' `( M( F0 K* E
buying a product. An example would be Ads4Dough or Neverblue.0 I8 P* B# [; y; m3 U5 h6 z$ x+ \5 z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* [: Q$ `) c3 l" y- q# e5 v
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ z/ g( F5 D' O- r" K1 Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 x; x. @5 b- g0 Y% F. ~) gright from the start can really help you.
& w8 D8 I/ n7 |( w; ]7 a4 m5 EPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- S8 A* G6 [* T- Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) ^- m0 ], O/ y7 L. W3 o) q# l
view, starting anywhere from .01 or .015.
' N2 M8 i0 W8 y& v- NIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 T: Y- \1 E% N/ [" t. ^. \+ _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 q/ @$ O8 s4 C0 \0 E
MediaTraffic, and AdOn Network.. w5 @; ^+ G* a+ w2 F
Don't popups get blocked by pop blocker software?# w1 U) f* T+ s. L7 d
No. Popups are served in a new browser window as if the visitor had opened the new window* l: u4 ?) Z' V$ j; F/ V4 a( F
themselves.- }; }, G' K% U! ^* k
How many popups get served to the visitor?% y! R/ P6 v9 I/ d4 ]& n4 B Y
The number of popups served varies depending on the PPV network. Some pop more frequently
& t3 h9 e X, F7 u% l+ M(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
{5 Q! t& |0 V! |2 E8 Yserving this kind of advertising, so they have to toe the line between keeping their software* ^0 r2 V+ @8 ~: a X' D1 L
downloaded and still making a profit.! S Y/ F3 T# r n3 H
Isn't this type of software bad? Why would anyone keep it on their computer?
# p; `0 m7 C3 J) iNo, this type of software doesn't harm the user's computer.
& B6 D- B* `* ?% v$ E# q4 sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 c. u: g& A6 Y( Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so2 q1 n* l0 A+ j, O4 W" ?; _
that they can continue to have access to the incentive.
* i6 R9 R2 A" ?& c1 Z) T: S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 x/ Y( r V$ I) [
How to Get Accepted into a CPA Network I9 R# a4 D8 C$ U! |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 {) [- s% \% C: y3 Y1 s. a
to start looking for networks is Offervault which lists offers and lets you compare payouts across* T3 P8 U& m$ P7 K4 _: K5 [
different networks.
" g) N; q+ A# G; r, w8 {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 R2 R9 g5 f1 {3 D {4 `( z7 Q9 h- japplication and be as specific as possible about your promotion methods. Usually some time after8 X; U6 [: A T$ a
receiving your application, the company will call to interview you. The phone interview is a critical
- _! G% A' F6 V' Dpart of the application process, and most networks will deny your application outright if they can't get3 C2 R3 X A0 e/ X3 ^* y% P
you on the phone." I N, o2 N {1 \! n1 O4 H! @
Often, the person who does your phone interview will actually become your affiliate manager after
. `$ ~5 o( ^4 K/ |5 n& y2 oyou get accepted, so it's a good time to put your best food forward.
0 u; n$ e( s& [8 o3 A" IYou might not relish at the idea of someone grilling you about your internet marketing methods over- Z, \% Q- q- T. n' ?" x a
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ q9 D5 P4 e- h2 l0 M& a
What methods do you use to market offers?
$ F& `( T6 K8 Z# |# H! t M, ~Do you already have a website you will be using?* _) |# i, @7 h: D3 C6 R$ C
How much is your advertising budget?
# S1 }5 |1 j5 m: u* a+ ^% u" UWhat other networks are you a member of?
4 k8 s! r" b$ c- ^! t: lWho are your affiliate managers at these networks? [9 x) D8 j% d1 Y
Do you use social media (Facebook, twitter, etc.) to market offers?
1 [, H( _- X& d. E( ^1 R5 l8 H fHow much traffic can you drive?
# U( c. B) ^& |$ rDo you have a personal recommendation from anyone who is already a member?$ T. K9 V/ u# [5 U4 u) e y4 A
Once you provide satisfactory answers to these questions, the network will approve or deny your
}# @, G' \7 A1 U: }$ Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
! h; w( F) l+ Qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 B' _. ~* l& D4 K% c' v2 P0 E
for the network can be helpful." v- W3 |" X, N1 b- E8 }
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 H0 e( s' a) e' {( K8 g- w5 S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' y3 k* z& ~6 X G9 K* b5 X0 `
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ x( P4 F5 X1 u/ W' S: M% x% C5 hpeople can open a lot of doors as far as networks are concerned.' }8 b5 O$ @- @ y. F: P$ z- S9 L
After You Join a CPA Network
, w! T/ R: h1 ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" A* C8 S$ V& R9 ?# Yand make an attempt to get to know them a little bit.
- J F3 _. W/ a5 {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# q/ b$ k, }( [" ?; `weight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 ?3 o9 _( V3 _6 c0 f" A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* T I$ ]4 \7 N& Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 }! ?5 Z! q- r" T% ?% Fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# S) g7 P/ W) b Xemail.
4 |" m( Q1 W2 R7 \For more helpful info about dealing with affiliate managers, check out:
/ A- p% ~- m0 a: B5 H+ ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ p4 }& S6 L* f) i4 f2 V7 \
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, ^7 t2 p/ I/ S/ u1 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" ]& j5 N; p5 z+ }2 d% D6 GSet Up Web Hosting8 U$ Y) {) a: J: l! D) s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 l' K# I! L7 N: X9 Q6 T+ u" L
about internet hosting. In general, you get what you pay for with hosting. When you use a shared* r4 h/ A+ z' n( t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& ~* y+ s" Q4 @& K' ]5 z4 x$ ^) q
whoever else is on the same server as you.% Q% _- f" p( D' Z( F. j' d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 T+ F# e7 a( B% z( u$ k
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) |: {( r, n3 p- w+ O9 zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 i! D, ]5 N0 c8 F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ [, p+ C! b. ^1 R: r8 r) Phouse full of roommates (hosting customers).
% a3 F; O9 ]* _7 a# TIn shared hosting, this is like having roommates where everyone has no specific designated area inside. X6 k: Q2 o/ ?& Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 R$ {4 e/ n* g8 x- {6 ^
fit.& N- c. y8 S: q2 l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; i, l/ L6 h& e8 J O" Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 A( b1 F" ^( {+ G ~their food. Everyone else's food in the house has less space to take advantage of.2 \% t8 W; M5 ]* [0 p
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" Z* X: p; K; K. B5 P7 `
any type of hosting this is a bad thing, and especially while running PPV traffic.
& N' f- }/ n2 q3 O3 q$ eIn the case of a virtual private server (VPS), everyone in the house has their own designated space
3 T: c ]- ^5 U5 Rinside the fridge to put their food, and other roommates can't come into that space. The server is- S0 m7 s& p* \' s$ {; L/ g* k
partitioned, so that each customer can only use a specific amount of resources at any given time.$ [( i$ V$ s+ D0 @. o
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 t- z. ~& x) p rbelong to you and no one else can use up those resources. This makes it possible to serve much more- d' ?. X$ Q( q/ y/ m& w: j# @- K- ?
traffic, faster." g$ |1 o6 o5 J, T: m( M K' l, H% x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* b4 ]* J% l5 C" I* x" E* p# ]; hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is W; V9 \: B8 j, v
here:
8 B+ v0 u% Z- Yhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. d8 q3 G! ~0 k% Z" sVPS&highlight=hosting
0 ?2 q3 F' X: `9 \% MDedicated-Hosting-vs Shared-Hosting
1 h r. V& o+ o2 U( l# `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 w! {+ w: a) q) c
Hosting...Your-thoughts
/ C7 R1 t& p5 Z2 z, {# Y' U( Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 }$ A2 V* k* f4 o( w9 U, |
Hosting Providers for PPV& P- c( A8 ~4 t1 K, y0 N: U5 n$ y5 F
Beyond Hosting0 a9 {! V* K; h& p/ i& z& Y. l( L) ?
http://beyondhosting.net/# F2 d I9 a" O* {; }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' W* o; A8 ]& ?1 o* ]+ B$ _5 f- ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, t+ G% F/ U' R2 p) z8 F2 l
direct linking with PPV. Also, these guys provide great support.
7 |/ _) c! ~- s2 g* RProsper202 Optimized Hosting
+ s: ?8 a( O# [# L* F" yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( J7 C" ]. P E, E$ P
CPVLab Optimized Hosting
$ T" s4 h8 b+ r: S+ ^' bhttp://beyondhosting.net/CPVLab-Hosting/% N) o3 f/ R# c) ?2 P9 V4 \
Domain Names for PPV
, p' v; j/ Z; c$ W1 kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is T5 Q. d4 G+ K* f" Y" y
where you're going to host your tracking software and your landing pages if you decide to make them.
, R; C. n/ p4 O2 d; P kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 Q4 u2 y+ f+ t$ `bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 @/ U$ X. T S' U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) q+ b8 C) z) x& Oterm or build a whole website.
: b0 W1 E# \. M) n& TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) e) h: f% D: e, v2 {" C1 vtracking software on your domain. This is really important, because it is necessary to track your- B! G5 {5 }" M
conversions down to keyword level so that you can optimize your campaigns. Without proper
, F9 H" m4 g+ u3 |/ J! }, o) btracking, it is impossible to know what is working and what isn't.6 q8 P" o0 |4 A
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) E, q/ {- Y) M- R9 a* \# n
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 O8 ]5 O) K* W4 @; k/ \Prosper2022 d3 e. R+ H2 P* h+ z [! c
http://prosper.tracking202.com/apps/ _& d7 B7 M" [3 ^- ^4 Y$ [
CPV Lab
% n$ O9 R, b7 t# k) n7 Ohttp://cpvlab.com/
" ]% z( {5 e- ^0 J; hCPVLab Help Videos a) S, J# D% w6 O6 b, k
http://ppvlab.com/oweiw/oiurw/vdm.htm1 [7 T( H$ D3 O2 `; H5 {! h7 M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- |+ F$ a% Z% _# {
industry standard., u0 [9 w2 H# j: ~) T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 ?4 q# C+ k' S
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: Z. W! b. u3 |) ^' B: V2 zgood support if you have problems with your installation.2 X1 T% i* c, [; [
Tracking 202+ ], c3 n: }$ K4 p* ^6 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& L( h' y0 j, Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 T* k: V& P3 T2 P/ K _area.7 a3 e/ u( o/ O3 h
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- a+ J K, _" P; [+ O% myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" u3 |/ L3 ?/ N* U+ ]3 {
interface, and their hosting.
, R) d4 Z! h, h1 |% W$ p6 eAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 V2 R$ F7 h) e3 Kand targets which you are bidding on. Leaving this up to chance in order to save money could
9 e3 A) F& Q8 J1 V9 Y; w8 Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 {! b& ~) s, {& e9 ]were using.& _- z- ^5 i m5 q* e
Choose An Offer' l$ y$ U6 B, ]6 z1 _9 x# q$ P. C
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 E1 ?$ a; E6 @+ g( z
Lesson on Offer Selection
4 z, c/ t6 G1 N* Jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
( W- K H7 R; H7 q; Y% p# C5 YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 q- a2 K; t& z. C1 | BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 A# d4 m! O# k) a, g
LeadImpact as the traffic source." G! K z# A* _+ J2 Q. @- i
Now the best way to learn how to put all of this together is to just get started. For some variation in; q; a* ~' D+ w1 P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* J. V8 x" l1 t8 ?9 \1 i8 ccampaign.6 z! }! W( g: M8 _: u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ @2 v# S: a: K5 @! n& } }+ p8 hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* y+ R. v/ ]- C& q& H) o; q4 ythat all traffic is accepted.8 h! m+ I/ l. `3 i
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ R% [* y z" F' Z1 I- N* ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, E5 t& H; G: U5 Q
get creatives like banners or images specifically for the offer.
* f# w x: P; s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% s& e3 f, g- s7 H/ v/ t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' e; Z0 Y# H3 F, r8 j
track my keywords. Without doing this, it isn't possible to see what's converting.0 p) H- S- g7 ^6 y' Y! E/ V
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. e! ?: p0 H9 g8 Y; O1 n* l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 @& Y' \8 o2 M$ P1 b
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 b) O$ s' P& B( \bottom of the page:+ w0 s: k9 y8 o4 k2 P
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 g( S- S$ x9 ^Click on the offer → pixels → Add a new pixel and this comes up:1 L( ~) M8 ^# ~/ z1 T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. `8 R& @. v. }/ l+ l" Rfrom your software into the box that says 'Enter URL of image to load'.' r- {) P& P! T* p# l H& G: z
Once you do this, it should look like this:
# S; M# e$ C( o3 O1 p' y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 w/ g( q0 ~5 `+ s8 VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& n9 G: J6 J7 s' y8 x( d. X
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 V1 @/ Y7 R' N) w% j$ l! n
Prosper or CPVLab.! d! L& y+ o! b
, Q# m7 F0 {; _3 M
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发表于 2012-12-27 18:47:17
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