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PPV GUIDE [PPV新手入门][28页]1 t4 J! O% a( f
详细的请下载电子书！6 M& X8 p% e6 K0 x
1 x4 x* Y) `9 {: Z- x0 F z
- r3 b/ U+ F* ]- j8 {Newbie Guide
' |, U1 @6 k- j/ W7 A$ n. TPPVPlaybook.com3 ?3 K# ?# H4 j. P- o
Tracy Shaffer
4 a! K+ A& a2 ^David Ford
# y3 ~: E: Z8 K. B# T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! T: h7 Y5 ?/ {
Getting Your Mind Right to Start Affiliate Marketing' ~% @% E4 {4 c4 e+ l0 M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& I3 M7 x7 u, ]0 x& uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" H! S3 @& }; W ?. ?0 A8 Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ ^! f8 U9 ~3 B/ X* E7 vwith any success, these claims are laughable and far from the truth.) I- b4 E& d4 ~4 @, W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 J. u/ w- O0 R# o( s A& \, U. W
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 \0 L: L7 K$ U& g
the ability for a marketer to be a one person shop and make an incredible amount of money with low
* ?$ |: H/ Y9 s. aoverhead.0 N9 r0 B5 E! c+ n% Z1 A$ m
The winners in this business are the ones with persistence when nothing works, who know there's1 Q* d7 Z/ D0 R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) H2 ?- }2 U7 W% J* w, m6 R
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ g# p3 l. r! J7 T2 S, l9 K; ^( D8 x# K
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' e* Q5 v p( v0 k- z! S
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: r' n& j" o. t9 Y1 ^5 P( Ilearning experience available to anyone with a few hundred bucks and the ability to open an
2 u# s2 |2 e2 \5 F$ Z4 j+ P- Sadvertising account.
9 ^2 a* }& a% [Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 H A# W* g- e( H. O1 vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 U# q0 w/ }# _! h9 v) ]! jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- p# B. B t, g1 @* Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( T& ?9 _- E; f* L5 IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ N( q9 m$ Q6 b5 X+ ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get& D% Y( G8 X( E* F$ \# U* z& F: v
started building.
) M9 x I+ _& f% e, R. u: e4 {Things you need to get started:: \4 c+ `, K& W0 n# k& R8 @4 T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" @; h4 S9 L% O& B! K3 F/ N5 A3 v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' l* W5 h m/ V; u' M- D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 O& ~. [. q8 X# y* ?% \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# M5 y: }. q( F7 ]+ @7 f7 b" q) u$ ^3 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 m8 k; |2 n& o. u3 l' qwith PPV.
8 { Q$ w: T: NBasic Getting Started Definitions
$ F, E/ J( u" {- TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ G$ x. z L7 Q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 q( R! R! K4 G2 q, z g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 b( @" B2 J3 S* N1 \) u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; c2 Z; ?% z& R$ [- A2 f7 s7 LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ M& w' }. e* d% ~* a( Areceives a commission on that product. An example would be the Amazon.com Associates program,
2 m5 I6 G2 T# v+ O" ?4 jComission Junction or Clickbank.
, `/ @" }8 _, ?( R4 @8 b* wCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* k- f8 j K3 I z% F- [an action like filling out a form, submitting their email address, signing up for a service or sometimes
* a4 b5 b8 O: h& Z5 B# p8 Sbuying a product. An example would be Ads4Dough or Neverblue.
* i2 r' f+ G/ z' A1 P& ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) x) V6 B; s. D( ?8 {
account, getting the affiliate approved for offers, bumping payouts and just about everything else3 C; ]: q3 a# b/ {3 ^9 p+ k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ `" V' K) H4 j( T; P: z: Lright from the start can really help you.
" W8 [; E4 |: r: KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 r! X7 i! @" \, G0 C8 [# Ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 O1 x Z. V3 D+ hview, starting anywhere from .01 or .015.
' n) g% R F7 _$ O4 ]# ?% eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( S% `# o% j8 q7 xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," _8 _, r' q+ y7 y$ @3 ~
MediaTraffic, and AdOn Network., q) b: w) k8 v- S
Don't popups get blocked by pop blocker software?& l$ D5 ^8 C# ^: Z3 X. Z
No. Popups are served in a new browser window as if the visitor had opened the new window
. p2 Y0 ~3 _! q: H7 R7 Rthemselves.
! K, p" \1 ?& r. iHow many popups get served to the visitor?
$ t4 i6 O( V g4 b) yThe number of popups served varies depending on the PPV network. Some pop more frequently$ x6 }; e% F3 h7 W7 }
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 K3 Z* H2 C# J4 z p
serving this kind of advertising, so they have to toe the line between keeping their software1 N/ c+ d0 P/ Q$ b* l5 O
downloaded and still making a profit.
* F& j7 r5 r" x( W; V! _/ ZIsn't this type of software bad? Why would anyone keep it on their computer?
1 V4 Q/ j2 A4 }5 q) Y; Z9 INo, this type of software doesn't harm the user's computer.
, P, W0 L* C) P9 eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# Q5 M7 w* h N# e! X9 F* L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, @! d( l& m3 [0 ?8 {that they can continue to have access to the incentive.$ f ?6 _! L/ f1 L& i9 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 X6 |& R2 A* Y* `: z8 K; O8 l
How to Get Accepted into a CPA Network0 e) u- i! F/ C$ T( T. g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 V" Y6 B9 W1 }: ~$ y2 @to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ l; [/ n0 v4 l2 Vdifferent networks. A6 K* X* j* N/ ^3 d" y! |3 Q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( N) k2 J, _* x
application and be as specific as possible about your promotion methods. Usually some time after
( \) T! u6 \& K5 Oreceiving your application, the company will call to interview you. The phone interview is a critical
: V1 r+ Y# ]. lpart of the application process, and most networks will deny your application outright if they can't get
5 u& A6 x% c% xyou on the phone.7 c1 `+ g/ s% X# p; g, t
Often, the person who does your phone interview will actually become your affiliate manager after+ Q" y! F9 G2 O' ]4 @! Y$ H2 N) Q2 D
you get accepted, so it's a good time to put your best food forward.. q' L! n; P* W# q: O; r8 v" }8 Z
You might not relish at the idea of someone grilling you about your internet marketing methods over& A9 v6 s$ W: z, Q
the phone, but trust me, this part is critical. Have answers in mind for the questions:" i! B( p6 \' n+ o' d
What methods do you use to market offers?# D0 M& `% q. F0 K# p8 d$ O
Do you already have a website you will be using?8 n* U1 G- e, N4 |: I
How much is your advertising budget?
7 A A% I$ }0 y' PWhat other networks are you a member of?
( ~! {- c: c7 Y$ i+ pWho are your affiliate managers at these networks?0 a4 r2 O4 ^, o( ^
Do you use social media (Facebook, twitter, etc.) to market offers?
/ E, E) J8 F e. L. uHow much traffic can you drive?
5 v- ]* H; c% Q' oDo you have a personal recommendation from anyone who is already a member?5 b @+ D. l! X7 Z
Once you provide satisfactory answers to these questions, the network will approve or deny your) n% f: S; x7 m$ M
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 S5 p' t* S% e% C( a8 E( E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 W6 _6 K$ n7 h s9 o Jfor the network can be helpful.
) Z0 g" d: K9 [+ y# ?9 @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 ?+ w0 g1 t7 }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 v" c) m+ |5 o* _ O* nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& n9 ~* o7 j/ Q3 k" L6 f1 Epeople can open a lot of doors as far as networks are concerned.
; \2 \' J8 I, }/ m& HAfter You Join a CPA Network
) F7 U. ]+ `; g/ \& cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 T0 t/ y8 f p( x6 i6 l7 {* E" Fand make an attempt to get to know them a little bit.! [9 x# ]7 ~ z" Q* r' H# Q% w. m; q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; x4 j D! N! d* Z2 g# \' r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 y/ N/ n5 i7 D3 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 y; Y, S; M; Z* F$ a6 [1 X+ W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 c4 A5 N: q* A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% b0 _2 S' @5 |& j, z
email./ ]. d9 t" h# t$ t f" V
For more helpful info about dealing with affiliate managers, check out:
/ ~4 y: j t$ t# thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 d; N% a. ~4 ]5 q5 Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
% B w- A( ~* O+ }+ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 }" H" ~0 o, R" I7 USet Up Web Hosting0 ~# P- o2 P C0 ^
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 Q/ Y0 ?0 {: W# Y/ labout internet hosting. In general, you get what you pay for with hosting. When you use a shared- P; ]9 {$ h% s0 C6 j$ }; y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- d; ?+ @1 w/ o, _- ~3 ?' u: i, u& `whoever else is on the same server as you.
% R* Y5 }& t+ N- O# k0 B( bSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) g* E7 i% Z& O! Q) c/ Y1 i; Yenough that the visitor can't close the window before your pop up is even shown. You have about 3' D: p- Z1 x2 {. e) S
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 ~) u& T8 _: B% R) `' YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 F* C$ G; ?5 o0 E( ]& F6 \house full of roommates (hosting customers).
; |% O0 g# G2 jIn shared hosting, this is like having roommates where everyone has no specific designated area inside
* x7 N; |( n) g i/ s+ ?! _the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! W5 }5 C. r& C% i! q) _fit.! e* I! v5 P1 g" ~+ ?( a% L2 y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ {: @4 j* ` ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' K3 S$ I/ M0 ?/ z9 e* ~their food. Everyone else's food in the house has less space to take advantage of.! P* ?" u+ L f& i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 u' j) x2 U$ ^8 ~% ]' X9 u
any type of hosting this is a bad thing, and especially while running PPV traffic.1 ~/ [2 L5 G4 z: m
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' w! D) X! z; ~ l0 l L! j1 Rinside the fridge to put their food, and other roommates can't come into that space. The server is9 R+ T3 @; b Q+ T7 b6 x- w9 _
partitioned, so that each customer can only use a specific amount of resources at any given time./ B1 v$ o4 w* e$ s' d( z: h, N
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: w8 j v; a- g" H8 x" Obelong to you and no one else can use up those resources. This makes it possible to serve much more
) y U+ u7 i/ T! p( B4 ? y# T' _) Etraffic, faster.9 O p4 m0 m, ]! P
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 Z$ m/ L, W- k5 G, a$ m& Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- N4 ] v7 Q; i/ ~
here:5 z& g% _! }( u$ {8 P
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" X7 {* _5 M3 y( L) `8 y, h
VPS&highlight=hosting" w0 E: A8 c& P: ]" Y
Dedicated-Hosting-vs Shared-Hosting
, J W0 f- }6 ]& G) dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 v$ A, y: ?+ i: m3 l, d4 z0 _' J
Hosting...Your-thoughts2 Q* p! q+ |$ G+ y9 s, l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, a. u: l& j' ?8 SHosting Providers for PPV5 x3 B' G0 R4 D0 i( K& E
Beyond Hosting
8 X7 `' W+ F1 S! Rhttp://beyondhosting.net/
( z8 M7 R9 C5 p$ T6 {' kWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- N1 e' X& {+ P; z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; E- k2 R* \+ B1 r; \8 W9 t: b4 e, edirect linking with PPV. Also, these guys provide great support.
6 X, ]4 o B1 z, iProsper202 Optimized Hosting/ ~+ }$ H& @9 o d: X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ _$ p3 s5 {9 f: K; i
CPVLab Optimized Hosting
% h7 z2 K. U1 G1 P) Ohttp://beyondhosting.net/CPVLab-Hosting/
; _8 ~. w8 x7 H2 G; N: ?Domain Names for PPV! w: d: Y: C. l9 e
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 ~2 ^( E z! `4 R5 twhere you're going to host your tracking software and your landing pages if you decide to make them.1 u) Y. z8 I7 S" J7 E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- m! W3 h0 b2 K6 u% o3 l' x2 Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,3 I* t, l" K6 `4 m0 B& m: H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a h6 n# V, c& M" T
term or build a whole website.3 p: j6 i( ~, R' E
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& Z V7 v# U0 N9 p9 q- Z# L; r) Atracking software on your domain. This is really important, because it is necessary to track your
$ H7 { ^4 a2 R+ ]! z2 p5 n+ |& zconversions down to keyword level so that you can optimize your campaigns. Without proper
# F; W' s/ m+ P% F" ~tracking, it is impossible to know what is working and what isn't.
2 C0 g) p8 e: q" ^! s( u0 d2 ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, K) O$ q2 F. {6 _7 W3 r4 B7 ^3 Z1 d2 D9 dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 `8 j+ e5 p9 c& u5 `
Prosper202
; Z' N) |' m2 shttp://prosper.tracking202.com/apps/$ N/ L" i* H: x+ x8 l
CPV Lab, i* u% {& M- t, b
http://cpvlab.com/& z6 `* v" b/ I( w) ?0 i8 n
CPVLab Help Videos% f$ V5 s' m, Y% o. ?0 r! R
http://ppvlab.com/oweiw/oiurw/vdm.htm7 _1 w% r. J! k$ H4 p
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: c! O$ e2 r6 L4 T
industry standard.+ a/ q4 ?: }: c. E2 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# A( f- D8 r* ]) n. g1 HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from ~1 h/ X/ |. l7 h; J' s8 e& e" u
good support if you have problems with your installation.# b! c' ^" s0 T8 ~5 v
Tracking 202$ Y: C$ m+ O0 x" h/ V% e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- [1 d7 o) Z3 I: {2 e4 ?8 d5 Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 E2 I0 X9 L4 P. b. Y1 K& Jarea.
0 O9 z" T; x& k, O# e; h! U. DIf you choose this option, keep in mind that your tracking software, one of the most important parts of% x! F$ U3 O5 O& t* R+ n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' e0 S) q& ]( R7 j8 Q& W
interface, and their hosting.
* N: n6 H7 m' q; O: fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ g/ T4 ~3 I C8 T i* }
and targets which you are bidding on. Leaving this up to chance in order to save money could1 a) q* q5 O5 g5 d9 e7 H2 F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 U: D9 Y o8 `2 |& C" Y9 N# Ywere using.
3 ^! O6 u9 d( d) V: v4 m3 aChoose An Offer
7 s9 a) h( r5 NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ H4 O8 j: k0 `: a9 F8 v
Lesson on Offer Selection3 b; v1 X$ z9 P- i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
% @1 C/ F- A( h. ? h' J0 [7 Q7 z* bIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 U( {1 I! t$ Q0 ?To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 Z/ a/ S9 H& M( Y* b8 P2 NLeadImpact as the traffic source.
8 A; m. @: J8 x$ \Now the best way to learn how to put all of this together is to just get started. For some variation in
- N7 H% Y' P6 i' w; e7 H% ~5 s4 Dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 q6 z& L9 x, p. {$ U4 e0 Y U
campaign., o6 {" d- K' q+ _4 i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 u M5 J! B' ]% Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 \, j) J1 e* O, [that all traffic is accepted.
4 K7 S" W1 v% d, w0 ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) F) ?3 R$ e# Q2 E5 z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, y* ]6 v* m# Gget creatives like banners or images specifically for the offer.; }4 M N3 h; P6 J$ B, p$ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 o9 A ~' _' g( K/ X' |' a+ t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- J: Y z/ j. H o- J" _track my keywords. Without doing this, it isn't possible to see what's converting.
7 M# F& \0 [+ e7 x1 |0 jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' [- I( L: Q4 [* Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 [3 y& V' Q1 j( z# K# p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 ?3 L9 N3 f! r8 \bottom of the page:0 `% s9 r! ?) |4 G/ h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.% H T- W/ h6 y5 ?/ H
Click on the offer → pixels → Add a new pixel and this comes up:0 k: |8 C$ ]3 r* Q4 V
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 C& }# d' n- g; O& J- {# Yfrom your software into the box that says 'Enter URL of image to load'.
- Y1 ]. D" A; I6 K. Y$ _; P4 S2 WOnce you do this, it should look like this:
: L0 y2 E/ i6 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, ^' v, f+ g& d- I) s, N" M. EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 v. h0 ?9 f; R5 H$ Y3 U# h0 oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 R) ], A4 Y% } l
Prosper or CPVLab.) w2 e/ ~2 ^/ U. @5 {% q9 d
U6 h z2 h/ m) x: w+ ]5 X) Q0 C s
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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