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PPV GUIDE [PPV新手入门][28页]
7 J9 \& |) A' Y5 s Y0 ]详细的请下载电子书！ N+ F+ }1 j8 b" I6 P! e7 y
- B0 ?! c3 M _
4 y. Y8 P5 M8 j3 u2 f NNewbie Guide
9 M5 [% O0 {& @1 K7 dPPVPlaybook.com+ T0 E! V2 Y& R+ j" Q: k
Tracy Shaffer
+ J& R( z( n5 T; q" RDavid Ford
0 D3 p/ q0 f/ L9 y% B2 j* K z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 Y P3 D! |5 L# l+ N
Getting Your Mind Right to Start Affiliate Marketing7 X: E- l3 b3 w5 O1 Y T- c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( H9 ^# Z0 j, v/ h7 Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# L5 V" m$ C$ U. t% ~9 S. [; ]; F% F4 vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 [6 E" l' F6 B6 m
with any success, these claims are laughable and far from the truth.; [" U& r% I6 ^3 a0 ^; j; s: c* H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. z" |+ e0 ?# C' y0 Dflow management. The main benefits are the low barrier to entry compared to other businesses, and' g8 m, E- N9 \/ F' B
the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ l0 q& @% G$ w) t+ [overhead.! ~) n0 P7 p- ^% q
The winners in this business are the ones with persistence when nothing works, who know there's# M' T" s# k% M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 C0 r) h( u" K0 r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 H( y1 v( B1 l: |# n+ A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. h8 Q/ R! E) d* }3 f) l; ]Most of these things happen suddenly and without warning, and they all contribute to the amazing( I8 A( V1 [- O
learning experience available to anyone with a few hundred bucks and the ability to open an
: m; P% h* L6 G$ X, _9 P, Zadvertising account.
/ r( Y5 ?% k+ MYour competitors are willing to work at this around the clock. This isn't a push button, instant business8 r) D5 C. U2 C1 g: E
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ l8 T8 }2 F$ ]1 f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" g4 M, C: g/ p5 G7 Ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 J% n1 h5 i' Y y/ `5 ~& C' }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 \4 x r8 B0 K! r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. G: L, {6 a6 ~, H& u6 l( dstarted building.
2 j; D9 S- ^1 B8 ]) _( ?Things you need to get started:$ ?4 {; {- L) f3 u. { S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ X: m' e' H( I% k5 m/ E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 G/ L) {2 n5 b( D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 C" S1 Q s: U0 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) i0 f; u: ], o6 `( \& y# ^; N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 k$ b) o a8 w2 N% l4 |7 D. fwith PPV.( y% f3 ~# L9 A
Basic Getting Started Definitions
7 Y* U+ c4 ~4 g* {% IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& m; R" I, }' r- ]* Z- m! u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 J9 j0 ^; M" v |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 c" a) @( M) V( o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 f, a+ ]3 A- x2 w: O% `7 R5 S) pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) i) o$ Q; D! m! l Q( N6 v1 _
receives a commission on that product. An example would be the Amazon.com Associates program,- f8 {% P; q" E. q9 b) z& a. ~. H* j
Comission Junction or Clickbank.
+ D% t, V2 h4 C8 s7 B8 xCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( @; h$ T' O8 Tan action like filling out a form, submitting their email address, signing up for a service or sometimes
! S0 K G: m2 E5 |. |; Ibuying a product. An example would be Ads4Dough or Neverblue.9 g, s, `- X% g$ E
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: V; }& V, N! C! T# W% Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else3 u, z% H9 i% r5 O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* ^# B3 _& e1 A
right from the start can really help you.: Y0 ?# v& d" d; A
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 V2 q( Y7 Y, g( h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! O: Y O3 G! h3 R& c8 `
view, starting anywhere from .01 or .015.
: @: P2 {5 {1 d% J" H6 }In order to use this type of internet traffic, the affiliate can sign up with a number of different$ z2 t* _, P) ~( i4 l# S
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" f# r& [0 T' y% S7 w2 V7 IMediaTraffic, and AdOn Network.
/ j/ b5 H: S1 J" NDon't popups get blocked by pop blocker software?
0 s8 j9 v) J% K/ w% `0 @9 DNo. Popups are served in a new browser window as if the visitor had opened the new window
3 p+ {$ W9 t; c4 H+ E& j* ^/ bthemselves.
0 q7 n. Q0 B9 @& q' UHow many popups get served to the visitor?
! N% p4 ]2 ^# J$ q5 IThe number of popups served varies depending on the PPV network. Some pop more frequently4 b- ~! _0 s$ A- ^ y% r/ @- B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 F6 x1 T [5 j. F2 K! E3 Mserving this kind of advertising, so they have to toe the line between keeping their software
# }+ r- B5 L) T* @downloaded and still making a profit.4 A w" L1 \4 u0 j" o$ R
Isn't this type of software bad? Why would anyone keep it on their computer?9 V( }! `9 C$ D2 A! J5 X: ?8 ]
No, this type of software doesn't harm the user's computer.7 D1 ?5 ?- w1 @1 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 ?- T6 R& _" n0 m" D6 x7 s" F/ Q7 R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ E8 Z0 m* H" U! e$ u. E8 x
that they can continue to have access to the incentive.! J/ u, R. v; [( A, C- Y, K4 F2 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, h8 c2 o' p1 P! f9 k
How to Get Accepted into a CPA Network
* r0 J; \2 W( y& F+ [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& w: @/ j2 h! A3 _6 O9 X& \
to start looking for networks is Offervault which lists offers and lets you compare payouts across, K0 F7 Z6 h5 E S( w
different networks.
0 w, T1 n! `5 b! ~ tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 f- N* b1 ~; u6 ^
application and be as specific as possible about your promotion methods. Usually some time after# C/ E5 A( g! _6 M- f
receiving your application, the company will call to interview you. The phone interview is a critical
2 i k4 Q3 h# M- Z8 b7 Epart of the application process, and most networks will deny your application outright if they can't get- K3 @3 f7 f; F9 A2 C
you on the phone.' @. m3 k7 G5 d5 e9 Q7 f7 b, X
Often, the person who does your phone interview will actually become your affiliate manager after
Q, w/ T' Y0 @" b! wyou get accepted, so it's a good time to put your best food forward.
; J5 r4 Z% S4 I& B! RYou might not relish at the idea of someone grilling you about your internet marketing methods over
+ B$ }: a+ ^, |) a, sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. w& x# q6 Y2 L2 L7 W- _: Q1 cWhat methods do you use to market offers?7 u- l' `+ c$ V
Do you already have a website you will be using?
1 z) s, \, A D. ?How much is your advertising budget?
: {5 w) `0 m fWhat other networks are you a member of?$ t( u; q8 Z9 D
Who are your affiliate managers at these networks?
# f! H ^7 M% Z% j1 {9 V, ]Do you use social media (Facebook, twitter, etc.) to market offers?0 _: I6 b$ q6 g+ x, w9 A
How much traffic can you drive?
7 R- X% C2 x& O0 w6 pDo you have a personal recommendation from anyone who is already a member?
. E8 n+ X' g1 y4 L$ C3 Z- bOnce you provide satisfactory answers to these questions, the network will approve or deny your
2 m ?' t1 d2 `9 U9 g4 q" ?9 Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be' U2 ~ V7 `! ~: Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% V) Z. j6 v W+ G) T1 A/ @% E
for the network can be helpful.. x$ C" I+ K7 A" T
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" h( V: h4 e( u5 ]
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; ~9 t* |, A! G; z7 \1 p/ D P" H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" x$ Z8 p, k. o0 h' G9 k& e
people can open a lot of doors as far as networks are concerned.
, `- a: `7 t" e) ^. F' B* gAfter You Join a CPA Network) X4 a2 d( |$ ]+ \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. ~3 ~) V0 j5 G9 F& k# o$ [
and make an attempt to get to know them a little bit.7 d; l4 g. p9 n" ]# D% Y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 j+ Y" |# n" B0 L4 Y, Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 ]! z( r3 q* | B' |$ [( s2 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& P1 l7 K. H; C; z: M d( y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ L/ o$ L2 C4 d
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* c3 [9 U' k: _4 D/ O8 semail." x- S3 S! w8 O: t7 w0 e' B
For more helpful info about dealing with affiliate managers, check out:
7 f6 g/ B: |7 Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- j" [2 e( ~ _; bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( y# J- P& @8 U# v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; V( B& s$ ~/ L, B! W% x ~
Set Up Web Hosting9 v( _4 S7 w W8 M
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
V/ I' R! o+ W8 Mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 J5 b3 |! C. e( phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with l& M* Q' H N
whoever else is on the same server as you.
- N5 @( a* L6 K w0 k' USpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 X; B$ O5 a( q# o) {3 s$ {: }# venough that the visitor can't close the window before your pop up is even shown. You have about 39 C5 d& x8 O/ I* }# u, C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 f8 Q2 P3 p% Y( ^' V5 o, }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. s6 t, W" a- g) s* I$ p# Ghouse full of roommates (hosting customers).
! B' d7 [8 D* {5 }3 I; mIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! T( m6 R* o3 |# }, e, q. Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
" |, v, W9 Z7 f8 ] X6 ]4 ffit.4 u8 @& F4 a! w: Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ T) e( v- F- g8 T! r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate' k; V- B% f: ]) [
their food. Everyone else's food in the house has less space to take advantage of.
# Z; N3 _+ D# x5 OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 ~/ z$ E3 r3 U7 o6 v& ~- C1 cany type of hosting this is a bad thing, and especially while running PPV traffic.
! r6 l% M4 y* o- rIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, l) [* ~; y0 V+ B r! v% }inside the fridge to put their food, and other roommates can't come into that space. The server is5 d& T! @5 z2 N/ I: F
partitioned, so that each customer can only use a specific amount of resources at any given time.! ?6 L0 w% y4 Z' T& y5 k, t) j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources2 m+ i. ]$ A' a: P$ \
belong to you and no one else can use up those resources. This makes it possible to serve much more
! H; ]7 }8 V: ?3 Ptraffic, faster.
) [# M& H1 `. u% v) kAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ S x9 V( n+ ]/ e5 I9 }* s: ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) ~. f4 a5 H \; ghere:
0 E' z. X0 O& L2 ~6 lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% `6 }# g1 c( o$ F% i6 R
VPS&highlight=hosting P- o* ^9 U6 N |" e4 C
Dedicated-Hosting-vs Shared-Hosting
, _4 e! \8 b6 O9 L! U# ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 k( j5 j3 w2 [: L5 }; AHosting...Your-thoughts! [2 u! r/ I2 T) O- F, F$ @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' n( l* \. [/ UHosting Providers for PPV
* v' u0 H) }/ ?" IBeyond Hosting' [, F n3 X( F: g- h6 B5 W0 K( M
http://beyondhosting.net/
( s8 U' {. P) d/ zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) ~( i8 w% V, Kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% p% q; }% W0 t4 H/ \$ E; M( Edirect linking with PPV. Also, these guys provide great support.7 u* n, ~( s- ^& W, y( k2 T; J
Prosper202 Optimized Hosting6 z6 a9 Y- M/ D
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* t5 ~ F( m" J: t$ T9 S3 D
CPVLab Optimized Hosting; p* Z' P, q, _; p2 e
http://beyondhosting.net/CPVLab-Hosting/5 y6 W! {+ a) H
Domain Names for PPV! v: e. z1 k% ~4 a& ]" c& c& s
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ ~: u6 l% u awhere you're going to host your tracking software and your landing pages if you decide to make them.* D! [) G+ \" q2 q7 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- t F1 S) v& E% q; Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 F3 k: x/ n8 w3 I6 `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. Z7 `' C5 J. u1 V2 C+ Y4 ]term or build a whole website.) j/ T4 P$ F; m4 Y( [& |' |
After you buy hosting, a domain and get those all attached to each other, the next step is to install& R' l% t: p A6 Y& g) q
tracking software on your domain. This is really important, because it is necessary to track your2 V; ~: `# J3 ` a7 l( c3 T
conversions down to keyword level so that you can optimize your campaigns. Without proper8 i7 r5 l% }2 m6 B+ R8 l% B2 S
tracking, it is impossible to know what is working and what isn't.+ w4 C- e# ], o* r* W+ R* p- p% B3 b
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 F: u7 u. ]% y0 j6 j
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 Y4 K" p# N/ i/ X
Prosper2027 t/ t, I- q( e7 e) Z% r( U. j
http://prosper.tracking202.com/apps/
) t; E+ u6 P6 K, kCPV Lab
- @' L* r1 l/ Q) g6 K: s9 Chttp://cpvlab.com/
/ C& J+ y; L' {7 y; {CPVLab Help Videos- D. Y: Z- y$ w9 P7 s" l) ]
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 F7 D" n: p5 p' @. {. q, J( t; EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ v M8 g! X* P- S oindustry standard.$ D- D7 y3 N/ f7 K- B" z0 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ B! @7 I5 k6 |7 y; ?' o6 QCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' d/ H0 x9 {4 k1 p6 p- _" }- Vgood support if you have problems with your installation.2 I* b6 ~) ?6 q3 |: \4 A
Tracking 202" F8 O& L! x3 w
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# {) |! D. h3 R1 A5 f0 ~# ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) A# E" K/ ^) a6 `4 f
area.
& n9 ]8 ^5 D; @" h6 Y& {: DIf you choose this option, keep in mind that your tracking software, one of the most important parts of' @3 N( o3 B. M& _
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* j* S) @5 Z# F9 W1 p4 m5 ~% s: _. Sinterface, and their hosting.
N3 z# z" I4 \2 X& Q- VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ }% q& N" P& B0 n* t* K# Cand targets which you are bidding on. Leaving this up to chance in order to save money could
2 y; j1 J+ N3 x5 w( Q' h. d3 mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) f+ l! O8 G& e3 a# ~
were using.7 t/ N; V3 X* s+ U0 P
Choose An Offer9 W* R$ s' m- s9 X
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% A M% {$ W8 g/ V5 t" DLesson on Offer Selection# M6 d) F! G3 P& X; g( s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 ^2 ~$ V( c4 A6 ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 ?0 }1 \9 A; ]3 F nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' J1 T" _5 q1 _+ u9 M( O3 b, ZLeadImpact as the traffic source.9 L% R; E2 L" [
Now the best way to learn how to put all of this together is to just get started. For some variation in6 b6 o5 l" N* y2 D& l% q/ T" m0 F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ z8 }- Q2 i' z( G1 M, p6 w6 H
campaign.* r8 X" {, I5 ]( W9 l( R( ]* g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& w6 A9 Z/ n" z: R9 L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) J4 H0 I, t9 N& W6 u
that all traffic is accepted.3 q) D/ z( d ?* w
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 u t/ ~2 h: s$ D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; ` K* _, i6 A# v" Y) b' {
get creatives like banners or images specifically for the offer." P7 {: g6 `% O/ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 W7 P( k* k9 E Q% \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- U5 v% d, B, w' N( Ftrack my keywords. Without doing this, it isn't possible to see what's converting." g5 K: ?- Q2 I' [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 W# g$ v- t: c4 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 m* U3 z% d1 H: m5 F6 `% K9 X, rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 b9 f( K3 j. s* G, `; w$ ]3 n1 G
bottom of the page:5 H3 c: ?2 J! Y; E, r6 R% T5 O9 ]$ ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! B4 W% @. `; {2 ^& l7 F# _# E- nClick on the offer → pixels → Add a new pixel and this comes up:
# @$ o& d# K( a! @* i3 uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ O. M: d+ J: o) z$ H3 b: `
from your software into the box that says 'Enter URL of image to load'.0 K _% ~$ T7 X/ o7 _
Once you do this, it should look like this:
_2 z9 u+ u/ M& K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 H. W# [1 N K P) wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 ^# Y4 c; F5 BNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" S8 S) x8 w) j; j3 [Prosper or CPVLab.
; t2 r1 ~: c p3 _: H
0 I% K- P) l4 R { |
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