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PPV GUIDE [PPV新手入门][28页], \: X+ p3 ~* s; t- p' k
详细的请下载电子书！- b- t7 f( C+ y9 e6 L! l' m
2 \. I; i* |; ?1 V: ?/ a* D% @+ @) l: ]5 r9 ~. R, z+ @0 C+ b: T
Newbie Guide! p3 M; f9 h( _
PPVPlaybook.com3 t! C/ W5 T7 y8 J& V' o
Tracy Shaffer- J5 n# H. A7 j3 E
David Ford
/ l. W% }0 I; I9 r* k0 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 f( ~" k& q/ L, bGetting Your Mind Right to Start Affiliate Marketing
! S/ D- q4 u$ _$ iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ U4 ?$ _9 e# Q) O' aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 x! b* N, b4 m: w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. s5 A6 n, D1 O1 M: \
with any success, these claims are laughable and far from the truth.
$ [" Q8 u0 d" q7 l( MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, `: ^% J% a% e$ G3 ~3 l& I
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: ?: C% L/ l, y7 A5 t+ ~% Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
( e7 F$ e0 n+ Loverhead.+ X- t$ |6 o1 U* m4 g. a
The winners in this business are the ones with persistence when nothing works, who know there's
& p, U8 s( g& |+ a# |/ i+ Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- j) D/ f% V5 m8 hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 e, l# \8 ~. p- e1 Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) G5 x" m+ b4 T( ^Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 R5 A2 l; e0 w: Dlearning experience available to anyone with a few hundred bucks and the ability to open an) Q1 _! p- m! ~) Y
advertising account.
6 n! A8 w5 @5 FYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 f" n" P0 e, o, k8 }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) k+ {! V% k0 Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,# }7 T' o9 ?3 Q( d; G! Z1 p6 E
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; O2 U0 K& E# m
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 U6 P9 c, G% @( Z- y2 ?7 t5 l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( Q) ^ X0 { ~1 d
started building.- ~( Q5 ]" k2 ^! d
Things you need to get started:
, J; ]& D2 u$ V+ R3 V+ k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) G. v. P- c% o" ^/ ]2 M
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 \/ ]7 R. U" q; ]# w+ j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 V8 X* k" P! y. ?% H5 z3 H$ d4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 M/ ^. ]8 J! ^5 D; C3 D i0 J
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ x6 p8 L3 X3 P
with PPV.
: l3 }* l- E7 W1 ?1 ~Basic Getting Started Definitions$ m) T/ y0 m/ m9 C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( f2 p7 s$ w/ }, s1 Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ N( g! m9 B- }* S; ?5 Y: P& W, u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ u" ^0 E) P5 m/ I9 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 O& \9 ] O) M* c# H2 C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 B& |& K) g3 _# h- S0 p- u8 dreceives a commission on that product. An example would be the Amazon.com Associates program,
( m; n4 O" o4 JComission Junction or Clickbank.
2 \0 Q0 j( q/ _, uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; c7 [5 K- f1 B2 S5 Q: Q" X! W" l, ?, man action like filling out a form, submitting their email address, signing up for a service or sometimes7 `1 g% `8 R5 v8 C1 _) z! ?# e
buying a product. An example would be Ads4Dough or Neverblue.: p: w" t( T( C" ?0 u: A
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 t* v$ `' g+ O: Q8 u
account, getting the affiliate approved for offers, bumping payouts and just about everything else# l. L9 O% }! b+ d6 P3 [- b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ \1 P, j' X5 ~+ n. L
right from the start can really help you.& t* L* E/ @! U8 Z$ S
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% ^; H7 {5 a. w. w; x: e9 x Pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 E0 a" M2 ?/ m
view, starting anywhere from .01 or .015.1 j# w8 m- ^/ J5 S
In order to use this type of internet traffic, the affiliate can sign up with a number of different K2 B' Q" R |4 d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 ~& y: r# u. `) z( q! vMediaTraffic, and AdOn Network.: v1 ]) A2 ?1 b! v& G6 |9 J, [
Don't popups get blocked by pop blocker software?9 _: W* U6 }) r/ y, n
No. Popups are served in a new browser window as if the visitor had opened the new window
& A9 W8 z: n$ J' |1 s! R' o* E! _7 vthemselves.
+ N* b; o' t+ H, PHow many popups get served to the visitor?
" U( Z Y9 w% S0 T4 l- U* fThe number of popups served varies depending on the PPV network. Some pop more frequently
. v3 v2 S/ X" f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, ]/ g2 ~6 @0 jserving this kind of advertising, so they have to toe the line between keeping their software
) @9 a `6 j3 z6 Y$ x- }4 Rdownloaded and still making a profit." O+ U* \2 O' V' M# V" }6 l5 K. o4 E
Isn't this type of software bad? Why would anyone keep it on their computer?
1 P# \' V3 A* z0 N5 B2 T9 TNo, this type of software doesn't harm the user's computer.
+ f/ t/ y4 S1 L M$ n# dCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' M P& C: P: f. V; _- V1 btoolbars or videos to place the software on their computer. The visitor keeps the software in place so! |9 c2 p% j/ c
that they can continue to have access to the incentive./ Q: T( f% F/ a6 h1 T3 {$ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
v. |( s, c7 H2 d6 f- b: T& }3 gHow to Get Accepted into a CPA Network
$ S/ E8 [7 H0 Z' cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. L+ j# o* z$ Q7 \6 w8 cto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 O3 z) ] L' k6 \different networks.
% V+ {! E) W5 [: [: K* o) XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 i! b$ L/ F4 r; {6 S8 v1 Z
application and be as specific as possible about your promotion methods. Usually some time after: M/ G, N ]9 E, A& Q
receiving your application, the company will call to interview you. The phone interview is a critical
# b9 _) N- L6 I% C( m& Gpart of the application process, and most networks will deny your application outright if they can't get9 W/ {5 ^9 B# c. D
you on the phone.+ w# D ~: c, [% Y0 ]2 z0 O5 {
Often, the person who does your phone interview will actually become your affiliate manager after
% U4 ~: Z' R( }% k; g( i2 U, Fyou get accepted, so it's a good time to put your best food forward.8 d& ]2 o& a, T; H8 \0 }& Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 h# P" } x y0 \: j# q. t0 ]1 ?+ Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
5 @' [) I& m. l6 PWhat methods do you use to market offers?
* o( X9 I5 v* ODo you already have a website you will be using?
, [, v* i G2 |- G0 D7 c1 N2 VHow much is your advertising budget?
9 B! A/ u) B# F4 C/ MWhat other networks are you a member of?
- H- {& i, [+ T2 y2 kWho are your affiliate managers at these networks?
" c9 s; m- f( p& j) g$ R0 VDo you use social media (Facebook, twitter, etc.) to market offers?5 H& s0 L4 p3 n; P( t8 T4 x
How much traffic can you drive?
; Y) [4 p; P/ `Do you have a personal recommendation from anyone who is already a member?, i; b5 B* T Q% m: k" a
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ H, F- h9 j7 ?! rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
- o, M* h& _4 Zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate( k4 F) t5 n7 g' S/ c
for the network can be helpful., B4 W7 [) }5 x8 |0 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) H& E; f& r( f* R. O' v/ p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 n* E4 }! x( G' r0 K% F/ u5 E4 [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 W2 C! `+ {6 O& c7 ?people can open a lot of doors as far as networks are concerned.
3 @7 S/ `; b9 gAfter You Join a CPA Network$ K$ H/ o5 I( u Z+ ~ N6 W' {9 e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( o/ _( ?2 R5 Y
and make an attempt to get to know them a little bit.
+ `5 V6 T8 d( p$ q+ P, gFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 }/ f; J7 r/ ~6 H* i/ b* x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 b1 ?: b. O M) I% O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* ]+ @& E1 P' Z/ M2 g8 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout) B+ v: {2 S, n1 b \6 \+ G* i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" Q9 q- t: n/ D9 P8 e% Bemail.: `0 r8 o* |) }
For more helpful info about dealing with affiliate managers, check out:2 i0 {( Y7 A( r& R
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) A" q6 X, ^) shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' C: m: D& h& D) X7 n! y) _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 M5 h, N* p7 ?# Q2 zSet Up Web Hosting* Z! K, t' N$ C: g$ O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
p* \. d& Z5 `/ ~2 Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( o2 q8 Q: [8 _6 i3 dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 e: t; m* s) G- vwhoever else is on the same server as you.! e* z) P/ \- f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( q K8 ?( [% W" Xenough that the visitor can't close the window before your pop up is even shown. You have about 3
8 O. f2 `6 u G2 C7 U0 _$ qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ p! ~) r' K8 RTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ g: p! t7 G a: q2 e; Uhouse full of roommates (hosting customers).
! S6 Y$ t$ `' r, O# _In shared hosting, this is like having roommates where everyone has no specific designated area inside
; Z* ?: w6 q$ b0 s% r* B9 N! ]- S9 vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will. t: a. L+ m6 I3 D, z
fit.
6 J* W- \, A9 C" S9 a, n% XSay your roommate brings home a large turkey. They will then take up more of the refrigerator than. S: ~, O4 r" f" s
the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 ] h" i7 P8 d
their food. Everyone else's food in the house has less space to take advantage of.) [. Y) p6 e$ `7 J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" p: }7 U9 \ ]' F* X2 C0 q& R
any type of hosting this is a bad thing, and especially while running PPV traffic.9 U1 D" t+ n" p+ Q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ e7 e/ A& R2 {( Q( n0 finside the fridge to put their food, and other roommates can't come into that space. The server is
$ f/ q( `4 B: X7 m( Ipartitioned, so that each customer can only use a specific amount of resources at any given time.
4 x2 a# C3 I! k. x" D i" k' ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources% Y4 k; d- p7 x+ c3 @
belong to you and no one else can use up those resources. This makes it possible to serve much more
, s) f! f1 x7 a( @( Wtraffic, faster.
5 F$ ~* b% @, r" ~* F' D) ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 {% S( `* J! ]/ j& Q, A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 Y+ v% y0 b' ?# j0 L, g" H( ]9 p
here:
9 U- i4 b$ g$ E1 E3 khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 O$ j" q! L$ H) P
VPS&highlight=hosting
( Q: i, n$ i- y7 f: lDedicated-Hosting-vs Shared-Hosting
3 \' L |0 r2 @' Chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 L' l8 M. Z2 O- _) M
Hosting...Your-thoughts
# m! ~; }4 f& {: y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
S1 v- o) m3 @$ Q$ T% c2 L" ~Hosting Providers for PPV6 _. @3 [& y; x2 h: X: E) [
Beyond Hosting+ [; T6 S4 z3 j# S6 k7 v+ w [* S
http://beyondhosting.net/
2 C. t2 }/ f. i% C0 s* D* ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ b, s+ |+ y4 H7 T' U
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ M% u4 a+ G$ a; w7 q3 cdirect linking with PPV. Also, these guys provide great support." o, F, r# G0 j; p K' W
Prosper202 Optimized Hosting9 o* c& Z9 h& q* `: n, m5 {+ f& g8 n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- O; H: J7 b* _6 }- b4 B, Y: zCPVLab Optimized Hosting6 N! {4 L4 c. X" q
http://beyondhosting.net/CPVLab-Hosting/: M! ]2 G% z e: H8 g8 x& a! ]
Domain Names for PPV
! L! O* m8 _. I4 A4 }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" c# q- [. G8 r: ~+ q4 x( swhere you're going to host your tracking software and your landing pages if you decide to make them.& g# e/ P4 ^) c1 _& D7 {
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 z Y- S6 J& [bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 W9 ^. @" {, p1 a- ?8 x.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 L6 @5 B5 [7 Z# [# ?4 W
term or build a whole website.
9 F8 v8 [$ V9 ]+ B$ vAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 {/ L" q2 c0 q* jtracking software on your domain. This is really important, because it is necessary to track your
, o, n" O. Z* R" K8 F" kconversions down to keyword level so that you can optimize your campaigns. Without proper/ _8 g1 E3 x+ t4 {1 K/ K
tracking, it is impossible to know what is working and what isn't.& r7 U; D* B% K1 H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 D+ o, a, I5 @% h1 A: O. u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; I, N. U! N6 P6 S& P( b) [
Prosper202
' @# S0 l, }, o. c0 r. K1 Ohttp://prosper.tracking202.com/apps// ? z1 j+ J) ~/ X
CPV Lab1 x4 t2 A z& j( A: A& w& Q. Q
http://cpvlab.com/
: R% Z3 X; } R6 z$ H2 lCPVLab Help Videos
. w* M" z+ F' T$ b: h( _% s3 ~http://ppvlab.com/oweiw/oiurw/vdm.htm8 j+ P5 n" q3 @7 Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 i* }4 c+ k. G$ Q& _" e5 d) sindustry standard.
7 E- z: d! l2 O4 Q# ^, o! r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 J; p4 y3 p. z+ b" `: S
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 |, Q. g. F2 Z
good support if you have problems with your installation.7 k+ Q+ ] v) H, e! N1 D9 M( F' N
Tracking 202
, R' V( D& f. U( A$ D* d# X9 A9 J, S( @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 F9 o( T5 c- @7 b- ^8 a4 Qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 W( W% r. A3 ~% K/ @+ @) Narea.
- g* k, Z7 X4 E& YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 ]. {: [& l; C0 ~( g1 \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* X( u2 q c4 w$ t; T) ]' h
interface, and their hosting.% z4 H t/ ~2 R [
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
: x( }5 l5 j7 [( Oand targets which you are bidding on. Leaving this up to chance in order to save money could
" z8 t1 c# Q8 [6 }/ U, ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 P" w$ T3 [! A$ Q! v) B- p
were using.$ z1 [# c5 D( K. U, s0 C9 {
Choose An Offer: \) I2 B" b6 \$ P
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) m5 H! F0 p2 c( J. Z
Lesson on Offer Selection7 ?% ]1 ^" {8 m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# Q/ ^; C/ ]2 X% C' i) [' o4 eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 F7 i! `( k* c$ G! ~* H2 I/ @' ~
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" M8 T5 Z8 p0 {8 f+ YLeadImpact as the traffic source.7 T, Y, D4 J' n, n: C
Now the best way to learn how to put all of this together is to just get started. For some variation in
- d- q0 n, J1 W9 fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) z# @+ u3 g$ S( J3 Z0 }) ncampaign.
$ ~6 i( I7 R5 I; }9 `. ]3 ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 z7 X7 ~+ y2 v) d- Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. Z- g+ M: e" Y% y5 Uthat all traffic is accepted.
$ ] q+ s) T4 U9 P/ u5 EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& e" F( F! Z* v V& c( O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: I/ O% h8 @5 w |7 y, ~get creatives like banners or images specifically for the offer.
9 k Y" t3 ^2 i! c6 t# v1 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 t' g; S2 B& m, C5 B! z8 @
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 I4 S# ]3 B, `: A; Z
track my keywords. Without doing this, it isn't possible to see what's converting.
; y& x4 Q D8 B7 a; DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 ^! q1 x$ ~' i. H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" V- \& W& @" ~% MIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( t: Q& j3 r, o2 E3 D& {bottom of the page:
7 z! V. ^8 `4 B8 RNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 d( o. _% V8 Y& K9 i Y& Q' T" p5 w) k
Click on the offer → pixels → Add a new pixel and this comes up:* m% K% k8 @1 y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( _* s% P/ u. R& T8 q
from your software into the box that says 'Enter URL of image to load'.7 h2 j3 Y* p0 f/ W, v" g- z
Once you do this, it should look like this:
0 N& ~ }; J+ r4 W9 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ Y( }( n8 Q5 VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 X! C" P# _3 b4 m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# ]7 k# w- M: l
Prosper or CPVLab.
7 ?. I5 b0 S, n# U" L0 L9 B2 M
* S; L( D; A' g# T/ _; ~2 \+ i |
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