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PPV GUIDE [PPV新手入门][28页]
p& S5 P8 W0 v& C: D% Z# g详细的请下载电子书！
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6 X5 z: K* ], o0 C, M
! W" r4 ^% ?, M6 X' o. ~0 W) t2 ONewbie Guide: h* X8 N: N. r
PPVPlaybook.com
2 x# Y0 A0 ]! e# {# ^1 x; T% DTracy Shaffer) n3 b* L& x6 |3 I
David Ford
* |6 Z7 `3 e# @# Y0 M: k( O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! R$ N( k, h* s
Getting Your Mind Right to Start Affiliate Marketing
$ n h }9 T7 W' HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 Z& m. ~7 \* n0 ?6 B# z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ s3 S6 b T3 `+ w5 N/ K
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 o5 O2 ?7 S! }- C, Kwith any success, these claims are laughable and far from the truth.
& p7 F3 b2 ~0 r& F6 sAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# k' y4 ]8 l5 ~0 _ I6 P* X9 d4 [0 p: }flow management. The main benefits are the low barrier to entry compared to other businesses, and
# U" j3 o, b: Nthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 B* S7 u; ]3 k" s& U/ Moverhead.
# o1 w* _' ^, f2 Q. @4 oThe winners in this business are the ones with persistence when nothing works, who know there's" {0 O; N( x& \ A& Z5 E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ D7 F- h; T' ]$ e1 f
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ {4 |+ L% u6 c7 Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! g5 @) ^& E% E
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& I7 Q2 x" A5 u, rlearning experience available to anyone with a few hundred bucks and the ability to open an
' O' \1 W* L9 Yadvertising account.
: N4 [2 M0 P3 k) b# yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ n3 C, W. l7 i9 Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! C9 S" X9 b/ k; ]7 f9 [8 s0 pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 f( `$ S- R; t. \+ V$ A/ R
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
l' e0 K4 `5 J4 C: W/ o$ I! [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# n5 T) L0 l6 a; dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! i6 \/ ]7 \* Q, Q! S% sstarted building.
* ]" e' w3 o6 Z6 [1 H: b7 PThings you need to get started:
3 X4 L3 D4 W9 V1 H1 I1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# Q1 M, l- ?, ^3 z5 B
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 v; i# Z# Q1 ~& x4 @3 p* s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
|7 x) o0 a5 v+ Q: Z1 F$ {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) P! }. E6 `3 G& m6 y: o; g0 iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
E* J+ ~+ N* F& ^with PPV./ f' B& x1 a, \: J( ~; ^7 ?
Basic Getting Started Definitions$ H: R4 p, `5 H. R1 O* q9 F, ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 z" G: R/ C T5 `9 d/ @4 t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 ~% y" S0 |. i7 Z- i1 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& r3 ?+ p9 W" A H9 m( L& }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' V: h2 V/ ~' A& q! w e7 R
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* b. t9 \+ b4 r4 c/ M
receives a commission on that product. An example would be the Amazon.com Associates program,! \, [' H; h0 r" r& ]: m
Comission Junction or Clickbank.$ i: `& w% c& y/ m/ |) ^
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 T E% b. M- {5 R
an action like filling out a form, submitting their email address, signing up for a service or sometimes# g! \- e+ f2 r; T
buying a product. An example would be Ads4Dough or Neverblue.
) W }7 k# s' |* s2 X$ c) B% _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 q( I& L: Y: z0 Z7 C- {8 {) x- y8 f. xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 F. I. Z0 F2 H0 w! v+ C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" ], T. ? ^6 C! M& @/ m
right from the start can really help you." v% M$ x7 f9 v4 u x" k9 c }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! x/ B( z% Q( z/ V4 m, { |% nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 L4 l6 H. T1 o8 r$ j, j
view, starting anywhere from .01 or .015.
9 |: z- [6 I! {6 \$ p: R5 eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
l) R% k) J8 dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. d/ h9 h+ i. f6 d0 XMediaTraffic, and AdOn Network.
% C! \) U c8 x X+ ^Don't popups get blocked by pop blocker software?# [% c6 a V3 q+ K
No. Popups are served in a new browser window as if the visitor had opened the new window
2 t: P0 M. N8 g. y' Dthemselves.8 v1 L* ~+ U1 z' S* ~) Q" p6 U
How many popups get served to the visitor?
# h+ D1 `: U) ZThe number of popups served varies depending on the PPV network. Some pop more frequently. [% I- Y5 }, u& f5 V& S$ }4 D* j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 `9 o7 e" [3 {. |1 F; q5 Zserving this kind of advertising, so they have to toe the line between keeping their software: c6 [6 F% p. H. y/ n, x" P' ?4 {
downloaded and still making a profit.% _0 \3 U' s! B0 y
Isn't this type of software bad? Why would anyone keep it on their computer?9 N1 q% K7 ?' g6 A* W9 _' }1 k
No, this type of software doesn't harm the user's computer.6 \" f8 h4 z6 \- H8 f$ }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 T- b$ V. G$ M& n9 v5 Q- K0 Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so; ~& Y/ L; V* ?7 g( {" W1 M0 G( w
that they can continue to have access to the incentive.! g" u7 }5 V" F9 G1 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 [- ]+ T! m+ G/ xHow to Get Accepted into a CPA Network& `# k( H+ x6 h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ v* ]. n7 T5 b* D( ~; R
to start looking for networks is Offervault which lists offers and lets you compare payouts across) l- m2 `. u- B( q4 e1 v+ G- c7 x- ~
different networks.& S+ c$ h7 N% {0 K6 r& V
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# j) X$ k2 `8 a1 _
application and be as specific as possible about your promotion methods. Usually some time after( f) v& j+ T% P+ G
receiving your application, the company will call to interview you. The phone interview is a critical
+ x- I: P- w" X2 N+ {3 {0 U/ g$ jpart of the application process, and most networks will deny your application outright if they can't get) w3 v2 s+ v6 }& C
you on the phone.
6 Z( @8 b) O, H( m" Y1 nOften, the person who does your phone interview will actually become your affiliate manager after6 X8 }1 t) y ^
you get accepted, so it's a good time to put your best food forward.
% S$ H0 F5 }# }: e4 r1 x: fYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 a: ?4 _2 f0 {. ]% kthe phone, but trust me, this part is critical. Have answers in mind for the questions:) q) |* a7 D$ v! d3 ~, C5 m, }" G: y
What methods do you use to market offers?$ T" b5 O; \8 {. c* Q1 ^ ?( ~- L
Do you already have a website you will be using?
6 u. {/ C5 |2 L# H' k2 n, z* H- W9 YHow much is your advertising budget?6 I( `& s* T2 ?
What other networks are you a member of?; D& A, Y$ J' [8 L& ]2 ?2 z/ u
Who are your affiliate managers at these networks?
; F7 ]2 B ]6 e/ }Do you use social media (Facebook, twitter, etc.) to market offers?
8 }1 W1 c: U1 Z' L, u( Z5 K% N+ L* D& ~* aHow much traffic can you drive?" u* U% D1 M6 c% D6 b
Do you have a personal recommendation from anyone who is already a member?! i. a0 ~4 C F2 J/ f; w) }* W
Once you provide satisfactory answers to these questions, the network will approve or deny your
u4 n. V/ d5 \& Rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 ^6 W _+ m1 W$ ~1 ~* Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate# r/ w: f2 F9 Y% c. X7 H) S4 \3 I. f2 B
for the network can be helpful.
) m& `1 Y5 x3 Q) u) {% X; Y' v7 A5 nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) s' w1 N5 S# w9 Y; x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 ]+ r' C9 G- N3 S. r: x- Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' I7 k* r, X( L, w# |" P, W6 f
people can open a lot of doors as far as networks are concerned.
0 r% m' d0 v" d, O3 \# ^2 D" NAfter You Join a CPA Network5 s, R+ B3 e; U& ^8 n7 i/ o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 G+ I1 O/ K, }9 zand make an attempt to get to know them a little bit.8 Y7 d6 G8 Y: n5 }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their k1 n3 P* A) j4 W8 j# b8 ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 C& \; V# U7 o1 n; u$ i; K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
K# O0 _ v& z9 Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 Z( ]5 c# x2 O9 L; a4 @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ j- Y3 U" F( [& E% P" N
email." w7 h0 R' H# a& ]) M/ Q# j
For more helpful info about dealing with affiliate managers, check out:+ F# |8 N, \2 ]2 H! o n
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% J" h3 w$ ?2 Z5 i4 c4 m' z
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 x5 `3 C. ?! B3 M& r7 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 W9 p3 v, X. I( L- T
Set Up Web Hosting
6 r* E+ s0 e7 |/ e3 c: sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said! b* W$ N9 \* {
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" U7 v3 u# S) `4 ^2 p2 w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- ^# F* J+ n' ~whoever else is on the same server as you.
& K; r- {! ~$ G; N. p) `+ Y- hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- m: [* Q K, senough that the visitor can't close the window before your pop up is even shown. You have about 32 c2 A# G6 w! k0 m
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- y8 [5 T4 u& y, Y: zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 B6 ?* I1 m- Q) Bhouse full of roommates (hosting customers).
% Y4 H7 I0 F) v& y; @In shared hosting, this is like having roommates where everyone has no specific designated area inside
! H, F# [+ U- S, r' _# w7 Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will9 n& D( K" M+ @6 d% t# U% k. J
fit.: N9 C P$ ^2 P( M9 j* H. ?% o
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
I$ o, U) h1 R Y: c% Jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 q! X/ e0 ?% e! s) s% b Utheir food. Everyone else's food in the house has less space to take advantage of.
7 y/ ~4 T |; X: h1 j6 S" AIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% ]* p; \2 |4 ]6 [1 X6 g% r1 Jany type of hosting this is a bad thing, and especially while running PPV traffic.
: k* `* J$ Q# {1 }- f$ kIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 R9 K/ N: } Q. j7 S0 ~$ ]5 Z
inside the fridge to put their food, and other roommates can't come into that space. The server is
! ]% X9 r" Q# L$ M/ M" H' Epartitioned, so that each customer can only use a specific amount of resources at any given time.0 b5 N+ M' q! ~. ?7 W/ U, e4 [
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ s! p' \' P2 O! p0 E- U9 ybelong to you and no one else can use up those resources. This makes it possible to serve much more9 V+ G9 W- m2 C, {
traffic, faster.5 f, t0 u2 R1 K# X$ _+ [6 w
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- L# Y& D3 ? j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 `& m8 O: E' {9 N
here:( y( v' L4 z# \" m1 H. P/ _
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* A* d+ F0 ]% J9 ]
VPS&highlight=hosting8 _- Z& q$ S9 W3 b. A
Dedicated-Hosting-vs Shared-Hosting, S. ]4 D( b; y5 T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% z" A2 G$ ?8 I6 q& g- N7 O# f
Hosting...Your-thoughts% f D X6 Y1 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( f) I5 j$ J3 f# D7 ?* U
Hosting Providers for PPV
- E$ v/ n5 u; b0 C0 Z; P" ]Beyond Hosting( l; `6 V, ?% V) n
http://beyondhosting.net/
/ s, w: h) m4 o/ x6 B1 B/ w3 V& DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; W+ ~* I2 C' R7 b+ A" S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 f: b% B' o* Q7 h2 H& @; Z
direct linking with PPV. Also, these guys provide great support.
# V* A' {7 `' P5 ^; m/ ?2 X+ F3 N2 S4 aProsper202 Optimized Hosting
" p' i6 m# V+ N* e! i- lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/% m5 i1 D! c) v8 r0 h5 e; h" \
CPVLab Optimized Hosting
' v9 M& X! c1 zhttp://beyondhosting.net/CPVLab-Hosting/, w# }( }; B* r
Domain Names for PPV
3 S9 g P9 P/ T* W( K, l& U N0 Y3 TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* K) x8 t, X% L0 w5 g& r
where you're going to host your tracking software and your landing pages if you decide to make them.
( R4 o/ P" r$ g) s$ t; H% _Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ {9 U2 b, o$ F1 }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,& r# ]; I; T9 ^ i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& X9 Y0 H9 f) a+ R3 y# Z8 w: x- Jterm or build a whole website.
% ?# |7 ^! @1 t9 }! C0 N+ BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- C' F3 U7 C' H4 r. N8 O; Ptracking software on your domain. This is really important, because it is necessary to track your
8 N; o9 Y" ]: D0 g7 Y5 Uconversions down to keyword level so that you can optimize your campaigns. Without proper
1 d) ^5 B2 s& ~. Ltracking, it is impossible to know what is working and what isn't.6 a- q, t1 f0 t+ h* Y# R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& Y" l/ b7 d5 H$ n2 o+ _- ]0 s; Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. {- M+ e$ t6 ?# _
Prosper202" k# d& M$ k' C$ Q$ E# A% H
http://prosper.tracking202.com/apps/
7 Q% q h/ I% s U% Y; gCPV Lab
4 U! O, K) \0 L7 P! J% Phttp://cpvlab.com/
?. \' @$ J, t2 F" tCPVLab Help Videos# m4 b: l, j U$ f& a8 }* Q
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 C) s5 g- E$ T. ~! vAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an# ?3 ^: j6 a" M( t7 i# u& k. n
industry standard.% a5 Z8 G! {7 c+ B: H7 O7 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; E& u3 Q; a, I: c- CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: V6 b0 [* [# j' t
good support if you have problems with your installation.
; \6 }0 G6 p5 T' o) u8 k& OTracking 202
2 P3 q C+ \: a6 J1 ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your- A( L$ \3 B$ A6 c: D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 A4 ~' ]5 R5 I/ ~6 u& p4 r
area.: o3 q$ ~+ `% w( Q8 D$ q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
6 b6 d$ u$ D9 u5 T8 Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" f9 P- s: x5 h: W; J% Y
interface, and their hosting.6 j) T: X+ `& e- @ G/ d7 e
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# a9 P( k5 G- C& K, h8 _, p
and targets which you are bidding on. Leaving this up to chance in order to save money could- R( f3 j, \, b1 ]
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) y: r, e g( T' ?. l& \7 x1 D) c# dwere using.
& ], ~6 D4 y0 \Choose An Offer% t+ r+ }1 _/ O2 Y: H h8 X
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. K( V( h, p% D E" P `* `Lesson on Offer Selection
5 g' b/ v+ q+ p3 l) {/ lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 s. u( F2 K7 J3 ?, p) d! _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 F0 N+ }9 y) Y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& I5 S4 h4 |, c U+ s
LeadImpact as the traffic source.
: I$ E+ a. Y; ?1 L; q& z( lNow the best way to learn how to put all of this together is to just get started. For some variation in
8 u% s9 X# v* z h% |1 Q: wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 i! Y3 j. E* ?; K
campaign./ O2 K6 g2 y6 k# W7 C
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ x) ~' ?% K9 i8 w* E. A9 e% |
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 J5 I+ `' E/ B- d( `that all traffic is accepted., k4 a! c3 g3 r- x, N5 X; ~
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& X3 L. q$ N2 h2 DThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ t) P5 N' G; |get creatives like banners or images specifically for the offer.
" @5 f5 @3 Q, T3 n7 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ r2 }9 i& z* T0 q# r+ R0 MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 C4 s) X& e/ ^+ s1 A7 E
track my keywords. Without doing this, it isn't possible to see what's converting.% a3 J- K9 q" n' g' W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! ?* P& P' j; }9 p. j0 j- d0 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) h( C2 b) m: GIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" M1 l5 O1 L3 @+ j& S
bottom of the page:9 u8 `' }( [3 T, L8 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 M. x. I8 i: J2 m" u5 zClick on the offer → pixels → Add a new pixel and this comes up:! _/ G X/ B p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 I. } D/ e7 }# @from your software into the box that says 'Enter URL of image to load'.
+ z, Z# y( ^ {* I3 V3 u9 yOnce you do this, it should look like this:& a& K0 P# z% ~9 c" _; N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ @/ C% f) S5 w1 M- _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 u- ?2 ?! i8 c$ e' K8 ]Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! S9 d3 @4 H" I, }8 W! _
Prosper or CPVLab.
1 ]# T8 H) F8 }. X/ \' q, O( G, x7 F0 R8 M5 W% k7 f+ E
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发表于 2012-12-27 18:47:17
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