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PPV GUIDE [PPV新手入门][28页]. t- x: o, [3 h, U7 e, x
详细的请下载电子书！/ k- ]( Y( v+ w
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) m$ k8 b8 a; q
Newbie Guide8 b3 z) Z3 Q9 d0 n( t! C
PPVPlaybook.com
3 x& x" a4 }, s, nTracy Shaffer
& b9 [/ R( B: y6 k6 I2 L1 MDavid Ford4 B( N: D, L& c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 E o* x3 ?9 a: @8 ~7 ^
Getting Your Mind Right to Start Affiliate Marketing/ D9 c) ]: U& A3 ^5 w* E4 p
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 h$ W9 E/ z5 L Q- Q0 }2 D* z7 ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 J* h7 M% |/ x7 U7 z2 V
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing d, X( e L' a0 p
with any success, these claims are laughable and far from the truth.
' P6 j! r; F- N" S. z# Q2 CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: p. h' w e v8 d8 K+ _
flow management. The main benefits are the low barrier to entry compared to other businesses, and! K& T# ]* I1 p- e
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ A- V; H3 }, O$ q- c, `overhead.( H7 W# m4 M* ~) w5 J3 U& p
The winners in this business are the ones with persistence when nothing works, who know there's, i0 p8 ^+ C6 V0 h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
_" J1 v! `9 H& o. P3 sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 ?8 _8 ]8 l9 h4 b" ~5 D
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% H( d8 D% ^% \9 p/ Q6 f$ l
Most of these things happen suddenly and without warning, and they all contribute to the amazing ~" ?8 Z. M, q% F3 n" B' K* l
learning experience available to anyone with a few hundred bucks and the ability to open an3 h+ a" f0 D) p5 t; M' V3 V- ~
advertising account.
5 \* p9 F* T& G0 EYour competitors are willing to work at this around the clock. This isn't a push button, instant business
$ H, k- X$ s5 swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ i; _; I8 k# l* cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,% u& V# u9 H- K3 T8 W" i8 Y/ B; M/ _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ R- j# c6 k2 W# d$ D% P$ AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 J% V3 ~' r1 S$ N; N/ A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 g; v& j/ U+ n
started building.
% s% q: ^; e; T- r5 T2 yThings you need to get started:
) V9 }/ V) P7 n6 t' d" T5 D9 V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 ~/ p, {. f( [8 X/ `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 B8 b2 z+ f* c$ V8 @) k% a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. `) Q# D8 W6 I* s8 _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 J( d* E0 K M5 ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 I$ a; z: |7 }1 e. ?. V4 ?
with PPV.* Z2 ] D9 Y8 M. q5 I, F; s
Basic Getting Started Definitions
( s: V( w- ]7 d$ [- y' T1 pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ i; c: I, _8 M5 O+ Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* A, N. t) @% o" l. ?# C; {/ @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 P. e k% U0 y( Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).( h7 k4 x Z5 K8 C4 L
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 [5 l3 U' T# Z1 \( I R
receives a commission on that product. An example would be the Amazon.com Associates program,
; _2 |% \6 [: QComission Junction or Clickbank.7 k/ J" x) a. ~7 k
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
b# c9 i s. N1 a7 o5 Qan action like filling out a form, submitting their email address, signing up for a service or sometimes5 w1 z6 @; \! f& Z
buying a product. An example would be Ads4Dough or Neverblue.
) F1 J: g l0 ~& R% f' vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% A: ^" O' t, n/ E
account, getting the affiliate approved for offers, bumping payouts and just about everything else! }( Y' @) s0 y+ a: {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% N1 J7 u' {8 _right from the start can really help you.% V6 w5 ]4 z# `+ e: Y% }7 `
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! l) F8 f; l7 V# J' lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 ~: }; a! L2 T! E
view, starting anywhere from .01 or .015. t1 J. b- y* _& p" z) d
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 a# @2 W6 ?$ V' o% l y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 Y W) e( K4 \0 b8 P- G3 E/ @
MediaTraffic, and AdOn Network., P/ f% ?* h% o l- s! @1 N+ y2 h
Don't popups get blocked by pop blocker software?0 s; @7 J( z$ `: Q
No. Popups are served in a new browser window as if the visitor had opened the new window
4 _3 n o4 Q7 l/ xthemselves.; Y3 N! x3 }3 k/ D b; u& W
How many popups get served to the visitor?( R9 w; F* x/ f* s0 T7 ?+ @! V
The number of popups served varies depending on the PPV network. Some pop more frequently1 {4 X1 @4 R. d, \2 R( ~+ u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ |& g) K, S- e0 [& Jserving this kind of advertising, so they have to toe the line between keeping their software8 T. F; W/ K* u
downloaded and still making a profit.! g% v4 t( K4 u3 u5 J, o
Isn't this type of software bad? Why would anyone keep it on their computer?
C, p7 f4 p; j; e( Q1 s1 Z1 i% ^No, this type of software doesn't harm the user's computer.
+ Z' N7 `& Q3 S3 \Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 a8 w8 u- m3 m# d/ w K# Q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& R3 J) f% b4 ]- ^ J. x. Pthat they can continue to have access to the incentive.' d; |, K3 O% \0 j; J$ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 D$ ]8 T6 @+ M% v4 W( ^2 i0 @
How to Get Accepted into a CPA Network
" h8 \. s# C' o0 O0 n' gIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ z4 M2 v3 q, N0 k' ~) M8 {! hto start looking for networks is Offervault which lists offers and lets you compare payouts across' _1 \, d: ]- {5 w4 H
different networks.
3 u( l4 s$ i; cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- [; u, z \# t- e/ Fapplication and be as specific as possible about your promotion methods. Usually some time after
# {- ]( l- d+ ]2 H0 k6 zreceiving your application, the company will call to interview you. The phone interview is a critical
{& M' B0 F. apart of the application process, and most networks will deny your application outright if they can't get* p. }7 l: }- `0 Q R1 u/ H( X) x
you on the phone.9 L- ^+ W6 l) C$ R t
Often, the person who does your phone interview will actually become your affiliate manager after" `% l* h c! w$ N& @
you get accepted, so it's a good time to put your best food forward.
* z8 C; `, y5 |9 D8 I; s7 B8 k& LYou might not relish at the idea of someone grilling you about your internet marketing methods over3 }& h5 y: B% `+ T: `; I6 g" K6 v
the phone, but trust me, this part is critical. Have answers in mind for the questions:
5 I, O) [5 c U) ?# j6 LWhat methods do you use to market offers?+ T3 b$ s/ C5 o# }8 x
Do you already have a website you will be using?
3 r- f T+ t6 q5 U& R. kHow much is your advertising budget?' V) h# Y) K5 F% |! ?
What other networks are you a member of?) ]8 W; P' x' x; c7 h1 N2 d
Who are your affiliate managers at these networks? |3 m j# t- D6 v: ^( N+ M
Do you use social media (Facebook, twitter, etc.) to market offers?
1 t, `/ ]- }% i) V3 @( W' J- gHow much traffic can you drive?
9 J5 ~! \7 c% cDo you have a personal recommendation from anyone who is already a member?3 N- F+ a. j) B( @* f# ]
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 t# Q8 a% r# s# Q* rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
3 W3 y- s% W2 v8 Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 ~) T0 B+ |8 r8 Y+ s
for the network can be helpful.
4 C+ T: c6 g# l, {5 P2 \" k8 D; @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 D. ^; Q' D' ?0 e4 qSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 p0 S4 f: s. \, \, Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 r3 g; {; @& N- p% O7 }+ H% kpeople can open a lot of doors as far as networks are concerned.
4 y, T% ? W4 nAfter You Join a CPA Network
" _% e1 L( m1 M( [8 i- ?8 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ K/ p, ~4 Z4 Y
and make an attempt to get to know them a little bit.0 o$ Y0 [4 \6 }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) {) F) _: t9 j4 {3 Zweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 ~. a( y5 M" Q6 U% G: a; v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
V, D1 k9 m5 Z) _8 y+ Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 L: O0 P( o M0 }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 N" N4 }3 _" X* u, F) ~email.8 ? H5 z: `; w! ]0 V
For more helpful info about dealing with affiliate managers, check out:2 e: p) ]8 @6 j9 m4 ?+ s% A5 t
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
* r( {9 w% C4 e2 C6 Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ }, o" h7 I2 G6 g, [+ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& u3 g5 ^/ m5 G+ Q
Set Up Web Hosting
9 L( G5 j! [) f% F% vGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ f/ V) _) r- yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ U" x* E9 y& J- shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 V3 V4 E" s) k B* @# T4 Swhoever else is on the same server as you.$ ^4 D# O8 v# e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ \0 z2 {5 |2 Q4 Q: |, N3 O. y
enough that the visitor can't close the window before your pop up is even shown. You have about 3* ?7 `: e/ ]9 Q% B$ X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 u5 Y" k6 y/ Y, |
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" L4 j& R b/ X4 n
house full of roommates (hosting customers).# A+ L/ \% [/ a+ T! G5 g
In shared hosting, this is like having roommates where everyone has no specific designated area inside
{- ]% `1 v5 O+ c) D: h* ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will! c1 t5 c5 |. y7 `
fit.
2 Q' }; V# P, s2 i4 o/ {# mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than ]/ R4 F4 f) Q. q# K) q# F. t+ y3 `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 A, [, d/ y* w7 d. atheir food. Everyone else's food in the house has less space to take advantage of.
5 U+ r8 p: i/ X& b K3 @: fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 D8 Q' r. C. @any type of hosting this is a bad thing, and especially while running PPV traffic.$ t% f7 e( G5 y2 ?( k9 K: D
In the case of a virtual private server (VPS), everyone in the house has their own designated space
J; A+ N Y7 U7 j1 _ _5 c5 ?* u% Binside the fridge to put their food, and other roommates can't come into that space. The server is) I% L: P% Q+ o1 |$ b5 O9 k
partitioned, so that each customer can only use a specific amount of resources at any given time.
* v- {+ N" t5 w+ T6 `A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 g6 I5 Q$ L3 {% f( O' z8 M5 xbelong to you and no one else can use up those resources. This makes it possible to serve much more
1 ^/ Q8 B! L: r3 K! _traffic, faster.
- }2 K$ [0 u) E& f' bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 M/ P2 ]9 ~( I. E# `+ s2 \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 [' i; i0 c5 i2 J5 D8 ?here:5 F+ c7 O0 ]+ G4 N; W3 C
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 b4 t6 L/ p8 g4 m6 R3 I
VPS&highlight=hosting" K' z( O+ e! B, U5 S
Dedicated-Hosting-vs Shared-Hosting; B* m! Y C. e% ?6 \ ` v6 D
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) _4 w1 S9 h, i: \
Hosting...Your-thoughts! U! x# @9 p; Q6 \! I4 j2 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) o1 `0 ~6 X& \0 S
Hosting Providers for PPV" U3 I! l% Z, W8 T5 ? D
Beyond Hosting
0 }. |4 e" l2 I' w0 p1 Z: F( zhttp://beyondhosting.net/
1 C$ H1 ^# ^/ ]/ j3 ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 V4 X2 l8 Y! z% N3 G7 Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 |. P, J5 h; L+ g
direct linking with PPV. Also, these guys provide great support.
! H/ P$ {8 C1 [Prosper202 Optimized Hosting! U+ q3 Q' | h6 F s( Y3 Z4 L& i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 a8 k2 ?2 `6 q% BCPVLab Optimized Hosting, F2 c0 _" I$ T1 ~. h6 ~! I
http://beyondhosting.net/CPVLab-Hosting/
# g1 ^4 z# Y* P+ l# {% EDomain Names for PPV- [) B0 {' S( P! X- Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 u. r' C: _( u! S4 M
where you're going to host your tracking software and your landing pages if you decide to make them.
& O$ d3 x- h) |0 y: X! \ w Z9 h5 rOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 x+ C2 [5 F$ s6 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,
, _! z- W% d& g; G `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% V7 w ?" w2 r. Z( j% Fterm or build a whole website.( ^; F( f8 z: e) i. M2 B2 q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& d1 [: |: ^! xtracking software on your domain. This is really important, because it is necessary to track your
( n9 T& N* `* m. [6 econversions down to keyword level so that you can optimize your campaigns. Without proper
2 {1 M$ ~4 A5 Z% l" \, Stracking, it is impossible to know what is working and what isn't.
3 \, _' u6 u9 s/ m4 g! MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; r' z2 Y3 {, q7 \8 R* U
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ r) @" A7 j& e6 }
Prosper202
5 W; j3 ~! O3 J- P, mhttp://prosper.tracking202.com/apps/
8 P8 b9 h |& t/ O& SCPV Lab; o' O) E! g: f- k8 {
http://cpvlab.com/: m% {- i( q$ ^8 ?1 H7 R* n# L3 t
CPVLab Help Videos8 ~ @3 z [, ?9 A
http://ppvlab.com/oweiw/oiurw/vdm.htm1 u& W/ D, T+ p @, p O
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* h0 D, ?& y3 x* ~) S- q
industry standard.8 f5 g1 M4 W3 w, m% S+ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 `! _8 \ B% ?( y7 I! D' m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ l7 D% k# Q8 } E, q. G% i5 o' Z# `good support if you have problems with your installation.
/ U' a2 W; S4 GTracking 202
3 I6 K: g/ y1 F# z5 o0 M6 U% \9 }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: o0 q6 X4 O) @) m3 J T4 |
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" ~, j: G4 Z( y$ Y# F( E1 Carea.
9 q- A% _* P3 Q' `If you choose this option, keep in mind that your tracking software, one of the most important parts of# v9 X9 ^5 Y5 Z! i5 o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' z; {. c* L: ?; N/ \5 S, W
interface, and their hosting.& Y# R* t6 _' {7 u8 `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. ~: t5 C9 N: h* Band targets which you are bidding on. Leaving this up to chance in order to save money could
, Z- F" T6 _ ~1 J9 P Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 H% A- w9 A' \8 B/ x: Uwere using.
2 s+ J- F2 b) e* m+ d! QChoose An Offer
3 L3 K! X+ j! d8 \7 T4 }0 }$ iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 ]9 g$ Y8 A- h. ]0 C
Lesson on Offer Selection, W# O4 ~: T8 c: F" v2 E. E' j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 g! a& R3 V6 @" h1 i/ r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. [: {* }& n" z: ]" w- V. }% U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" N, g) X/ I+ @: ]) b( Q( g
LeadImpact as the traffic source.
" q- F U; N: M- U* lNow the best way to learn how to put all of this together is to just get started. For some variation in
* a2 n3 b* y9 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 O. I: Q( p# w* Y
campaign.
* c. K2 j3 n, ]* B/ w9 [6 tWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ W' @3 j, j: z: ^; Opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! i1 F7 _1 i" U F: [( gthat all traffic is accepted.; I3 g% e! h! J/ O7 i
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# U& F1 R5 I* e0 U. f) X: ]3 N1 WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( M) w: a: E4 \% @7 E* v
get creatives like banners or images specifically for the offer.
8 E" v+ n3 g2 b7 f$ M$ v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. n; v& N, w8 P, ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& v7 N$ o# [' ~2 o% R' Q7 v
track my keywords. Without doing this, it isn't possible to see what's converting.
! U8 H& n) @7 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# o2 p' a# Z( T; W6 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
Q. C, y9 k3 f" }. mIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ W. }; g* Q5 F! ebottom of the page:' t U7 U! g9 X- X1 Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 `# \( I! c; Z0 k: Z, c4 q. O
Click on the offer → pixels → Add a new pixel and this comes up:
, a0 j! N% ~! g3 [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
q" i w6 H! Q7 b, V8 q# Hfrom your software into the box that says 'Enter URL of image to load'.
: `3 }( q1 a A- jOnce you do this, it should look like this:3 B# u' F r- h+ [% y1 y* N) d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ M$ }% F1 O8 b6 u I
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" C' H+ C$ Y/ a
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) U5 L5 \2 C9 v6 D
Prosper or CPVLab.! a" O3 I/ t2 I
7 l. Z8 \0 t: s) [
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