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PPV GUIDE [PPV新手入门][28页]
, Q( _1 H6 V* E* V3 }8 `4 i3 V详细的请下载电子书！: ^( B" V9 m; `8 O7 O$ ]
9 U4 d/ s& U! v3 ~& D( O
; {6 W: @7 x8 s2 w. y) W+ T+ |7 ENewbie Guide* P5 B; _; ]: J1 O( L/ `/ H8 t
PPVPlaybook.com
/ l% j7 t9 c; F2 BTracy Shaffer& M& q- t1 q; S* Q8 `: y
David Ford7 O2 C! T+ ~% z/ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) K0 H' x2 K4 l) q
Getting Your Mind Right to Start Affiliate Marketing
# M R% R. O$ p. V# FThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* }) D7 G m. m8 D6 A: Kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ Y/ o N# ]- L. C# V: d. [/ n9 Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ K: d# A* ^2 Y. q
with any success, these claims are laughable and far from the truth.
5 o: K0 g' p1 b S. B2 ]7 }Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' s @9 s% N9 [: j6 P/ J d i9 H) Z
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 Y" X( `' \) y, G9 E+ Nthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, p4 t% v, i, P3 z B" q' x$ Ioverhead.
' R! n6 f/ O3 FThe winners in this business are the ones with persistence when nothing works, who know there's: V4 X+ N3 C( S; Z9 ]$ a$ B( K
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) ~& P( ^3 q9 ]# G! J( u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; ?$ j* p* I6 z8 P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 a, H0 |* h: B6 f# v- a4 l" r' iMost of these things happen suddenly and without warning, and they all contribute to the amazing8 U$ }0 o3 ]1 v
learning experience available to anyone with a few hundred bucks and the ability to open an
" C7 J# N: Z6 [# h1 j! I+ Tadvertising account.* k @+ D" O5 H$ N
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 ]) s: p' x0 M8 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 O1 s7 m3 _ R j2 x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 H) z( T0 U4 o# p4 e, F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 a. |3 U. I; c7 {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 G- _ c8 W4 ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 l/ Q- h) a X) F2 a
started building.
% c, r0 R8 u9 a3 F: M+ C. P, T, EThings you need to get started:! {" M+ b( d9 j
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ~( ^5 x- N% J+ W4 w0 }/ p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 U3 q( X7 O) h/ r5 C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& t6 V2 Y1 s/ Y. g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, x! v8 B1 G4 N |1 T" `3 W4 E$ GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic* e+ A. [, y6 [1 o
with PPV.
; p" \& z: r5 NBasic Getting Started Definitions4 g1 C) T5 ?' J/ ^ T$ B7 W1 ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 Z, B2 o! b$ @: b0 v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ S; y. W( w- z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( K0 x/ g% f, e3 {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 I- H- e) n/ J! K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- d$ M; O$ S( N. k' Kreceives a commission on that product. An example would be the Amazon.com Associates program,) O" t+ U0 B# t4 f1 m
Comission Junction or Clickbank.
, ]8 d$ F7 {8 b0 f6 nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ L7 h- O- |- c/ \9 j) I; y
an action like filling out a form, submitting their email address, signing up for a service or sometimes& o& N; C7 z0 }7 l7 B
buying a product. An example would be Ads4Dough or Neverblue.. O9 |1 h( h0 A! e) k2 s1 w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- m' o8 L( z' q5 p6 D9 h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( l9 f/ T3 \# Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 C# g9 X6 s% P& ^# p- }- Yright from the start can really help you.1 T8 D/ ]8 M0 b8 K
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 o* a1 _' \1 J7 W7 B- M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 Z/ k( s0 {: }3 H8 R4 G* ?view, starting anywhere from .01 or .015.* T) I( ]) C1 F' p
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ f- h2 G8 N3 Z1 X/ v: k6 @- a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 q2 w' R( S' b; e9 K3 d2 R& JMediaTraffic, and AdOn Network.
. o; X( B- o: D1 C3 T3 WDon't popups get blocked by pop blocker software?
2 m, P' r3 Z! z% j, DNo. Popups are served in a new browser window as if the visitor had opened the new window" D# S1 ^6 z6 O6 n, r
themselves.4 {) N, j1 q6 C" @2 _$ ], _% m
How many popups get served to the visitor?
+ i0 s: N: K5 [+ m0 wThe number of popups served varies depending on the PPV network. Some pop more frequently1 x4 w( n) f( P. [5 q" J6 u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ }7 c M' F- F5 O! Y" Kserving this kind of advertising, so they have to toe the line between keeping their software+ i' g* n; Q& @0 M" q
downloaded and still making a profit.
9 R! H1 m5 M7 UIsn't this type of software bad? Why would anyone keep it on their computer?
: T. P' Z+ S+ N$ \' B' G, MNo, this type of software doesn't harm the user's computer.
( P; C: B% S2 ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 c4 g7 f, @* S, p! v% K6 itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. [( P/ i2 g5 ^" @7 S I" \2 Uthat they can continue to have access to the incentive.
3 ?/ Z' V/ [$ ~7 |& c" r9 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- ]+ s* j, U& c0 Q1 P# UHow to Get Accepted into a CPA Network9 f( f- m& ]/ T1 ^: C4 `) a5 F
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ I6 B9 Z* w4 u3 c6 x5 y/ U! gto start looking for networks is Offervault which lists offers and lets you compare payouts across9 t4 }, s4 T% H. j
different networks.
& [7 G! F3 n( G" c+ }( L2 T4 GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, ^9 Q: M; H6 W2 s3 D, a9 t6 M; Xapplication and be as specific as possible about your promotion methods. Usually some time after! z) b1 }; \( p! f1 {9 R2 F8 T
receiving your application, the company will call to interview you. The phone interview is a critical
. }4 `. @: B% mpart of the application process, and most networks will deny your application outright if they can't get
5 y9 J5 F5 Y5 w0 L3 ayou on the phone.; g& U. Z: g/ P4 G d
Often, the person who does your phone interview will actually become your affiliate manager after
, O' S3 O% P1 I% g8 `you get accepted, so it's a good time to put your best food forward. M$ C G! t5 [% y9 y
You might not relish at the idea of someone grilling you about your internet marketing methods over
& f3 x8 _. n/ w. }! Ithe phone, but trust me, this part is critical. Have answers in mind for the questions:* D1 z+ D. \( x- ~
What methods do you use to market offers?/ G) g) A& \, w$ ]7 o+ o& W: P
Do you already have a website you will be using?
$ Z/ r# E( C I7 { T- WHow much is your advertising budget?
+ W( @" V9 I% k6 G9 PWhat other networks are you a member of?
+ M; ?, N# V- ?' r+ mWho are your affiliate managers at these networks? N5 p* |5 N" N1 q. z
Do you use social media (Facebook, twitter, etc.) to market offers?5 j4 C" ]' k1 k9 ]: G
How much traffic can you drive?
& M, y ^0 `' o1 T( z3 {& [6 @Do you have a personal recommendation from anyone who is already a member?4 q& e7 e+ ]: j" t
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ c3 G( ], G& papplication. If you get denied, just keep applying or call someone on the phone and try again. Be, e/ ], y; A: \* C2 x) r2 j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( ?$ w$ s1 D* nfor the network can be helpful.
/ z4 ]2 d2 r0 b5 a7 {+ U$ J% b Z- }5 X; KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 @# P8 k" L5 [2 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* @& R; c: p$ |; o {$ U: U" L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' K0 _& w6 u, M9 Z0 ^8 @ L2 vpeople can open a lot of doors as far as networks are concerned.
7 T1 o( K9 i$ z8 U' m. W2 g5 ^After You Join a CPA Network7 j4 j w0 a2 B' w0 m; x5 G) P2 J
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' v- m+ D* b9 I0 U9 {
and make an attempt to get to know them a little bit.2 C% R1 M# H" F3 r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 X1 V7 ]5 e j# vweight in gold. Start feeling them out from the start and try to get to know them. Once you get# _7 e$ X# X. c( C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 ?& q" _! c/ P/ i% F0 m$ o
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& `% D" f! W' v% W$ S# l+ e) l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 b; A" s$ w' ]2 U" K5 G! |
email.- ^( U7 M* G( A( X3 r4 `
For more helpful info about dealing with affiliate managers, check out:5 t3 Q' V7 n7 U0 S. ~" C9 q& D. u
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 m7 _. i. m( ~' I' ~http://www.mrgreen.am/affiliate- ... iate-managers-want/# M0 o7 M8 S6 ^% O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 o8 `! n: x+ p4 {& k9 I
Set Up Web Hosting) E6 s( x% X) W" _ Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; d4 \ H/ ?0 D% ^0 f; T* \( O# \about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" P" p/ R1 }, S5 X" y# Fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 E* D5 Z8 s4 `& ]: z; ]* G r3 ?
whoever else is on the same server as you.
0 c% i1 s ^* D4 t/ h; Z4 ?$ cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 W* c% M9 x6 H2 n4 T, R! n' Kenough that the visitor can't close the window before your pop up is even shown. You have about 3
; u$ H: Y! t* eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) w6 M3 U2 t. @1 L& f# |/ z1 N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 x' K4 l4 y5 M- `" R! p* [$ khouse full of roommates (hosting customers).
! w' d; C! Z+ |0 U7 ^( ~In shared hosting, this is like having roommates where everyone has no specific designated area inside
I( x+ |& t9 o6 uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 z5 `( j1 K' J+ U. l! b# Mfit.
. c7 R) k j& i& }: X9 j1 SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- F! ]4 p9 n% q( J1 a$ H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 b2 v: V& O4 _! M" C2 ]their food. Everyone else's food in the house has less space to take advantage of.+ X2 e* \0 J& q8 w: M: R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 G! s$ Q4 y! t' {
any type of hosting this is a bad thing, and especially while running PPV traffic.
/ G' \. ]7 U$ I- q0 J1 [% TIn the case of a virtual private server (VPS), everyone in the house has their own designated space; f, C% m6 T6 h( ]; ]1 G. R
inside the fridge to put their food, and other roommates can't come into that space. The server is# Y9 s# o: ?8 B+ H# q
partitioned, so that each customer can only use a specific amount of resources at any given time.
8 `4 r8 R+ n# q0 bA dedicated server would be like having the whole fridge to yourself. All of the server's resources1 q: q( h; r" M* v- ^) X
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ f2 T' Y3 k3 F& Gtraffic, faster.
% x! F4 o$ E3 g) [+ jAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 X& ~, H8 n, t) d. L9 [9 _: hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ W, I+ m4 r- `
here:
( y7 K# M5 H( v# dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' q/ O3 T0 i2 ?5 u' Y, {; g: yVPS&highlight=hosting
' s; Q1 x. u* m' s$ l n2 UDedicated-Hosting-vs Shared-Hosting) _: {! @7 x. K8 I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 k7 k7 Y: c7 H! R* U0 nHosting...Your-thoughts! ?9 G: S* ]/ i) L9 H+ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, i8 s4 O% I6 v7 D+ s5 c& p
Hosting Providers for PPV7 Y3 t+ i" M( Q7 j3 g6 G
Beyond Hosting4 N0 C4 Q) D: U3 Y( o6 E
http://beyondhosting.net/, N: w1 o, b% R2 [8 ^! W: H
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( B0 F0 d' W! R& ]& R4 X1 Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 P1 E7 F8 F9 M" y
direct linking with PPV. Also, these guys provide great support.
& y! J+ x0 b [: E6 V$ qProsper202 Optimized Hosting7 f1 ?4 Y* [+ D" i8 R: b4 i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 z f) r! V* B1 H6 w) pCPVLab Optimized Hosting
$ `/ p% F2 R0 ^1 m7 f Z. O$ ihttp://beyondhosting.net/CPVLab-Hosting/9 _# t, x6 c( Z$ P8 d
Domain Names for PPV
; Q. m5 d8 j9 YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 }& d1 D6 Z! z4 S* N5 D2 ~" N7 Kwhere you're going to host your tracking software and your landing pages if you decide to make them.
5 R1 H* S. F* N2 Y* `9 nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 f2 B5 g9 P( | L1 Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ S3 V" ~3 M1 B: f.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 G: L7 V/ b& O: `+ F/ z7 Gterm or build a whole website.
U% c3 I- ]+ f2 A2 Y3 NAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ {! Y. n! ^8 o
tracking software on your domain. This is really important, because it is necessary to track your$ Z3 ? b3 W- h+ { X
conversions down to keyword level so that you can optimize your campaigns. Without proper# X% ]: i6 [# O8 h) i: O+ q
tracking, it is impossible to know what is working and what isn't.+ g3 Q2 Q" ]6 |5 M) I
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 |& Z5 O7 X% C+ L) f* U
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. V6 J' o# O8 ]+ k, {
Prosper202, @/ f; k ?' w1 k2 T7 I5 }
http://prosper.tracking202.com/apps/7 L* O& v& n( T: i" p& z' f
CPV Lab/ e3 k! A( \& ^9 v! F
http://cpvlab.com/6 a8 f% s+ m) ]( Z% b
CPVLab Help Videos
+ S5 l; O7 L/ N$ Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ @. H y; U* w5 ?' v' Q) cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
j! l; p# F( W0 j7 e( i( findustry standard.0 w( E" `; P* o, Y4 W S# P3 z$ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ f: _/ T8 g% b' u3 s# T1 LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& [; o+ Y) e1 F
good support if you have problems with your installation.( T' H: H8 r" \, E/ {7 q; R
Tracking 202
% q% M; L* ^4 GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 B, U6 I0 k' xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% h3 z4 W6 p7 b2 \5 Zarea.
1 N4 W& m# ]! zIf you choose this option, keep in mind that your tracking software, one of the most important parts of
3 J' z5 w7 N) g3 ^. C& a% t+ Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 w' l- i0 s5 X$ \0 Z
interface, and their hosting.4 X/ f; f% T1 z k" `9 E# f$ Y5 D0 p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 I( V& v6 _- y \and targets which you are bidding on. Leaving this up to chance in order to save money could
& O& d2 S, D3 {potentially leave you open to huge risk if someone else caught on to what offer and keywords you: H& e- ~' S: C/ Q1 y% O3 O
were using.
) q+ ^" X* P9 Q8 V" P* jChoose An Offer4 J# ^' E& h" D5 j" S" F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; z0 N4 M7 y, V" j% P+ M& A5 j, V% TLesson on Offer Selection9 ~) B) N6 v8 W1 `5 J1 P' u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ u2 C. G. {/ c; t* j% A* K- @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 d) X g+ A+ a! u& e+ C3 _* [! MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 |- D/ ]( {8 S' v4 ?, v) Y
LeadImpact as the traffic source.
& T9 ]5 X' S7 S" P, m5 z, gNow the best way to learn how to put all of this together is to just get started. For some variation in
2 D! p5 P( u! F; Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 V7 V- j: \# T
campaign.
2 ^/ g* }( O- H" ]1 w$ e6 @When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" Z( |) _4 V$ n# T2 w* r
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" Y4 b" @6 o6 D1 h& \that all traffic is accepted.
" s- \( E+ X6 R$ pFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% f: b8 ^& u. G! Y5 p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 N7 w. a6 Y X& i% w
get creatives like banners or images specifically for the offer.; z. b q$ g9 E+ ]$ h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, M: f5 @0 a! K! U, o$ }
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- S; f( r+ |! e9 B9 Z. M# ^6 X1 btrack my keywords. Without doing this, it isn't possible to see what's converting.( m0 x6 {8 ^- ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 I1 k- ` q( K* l9 y) t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# a! w6 W, z' K2 w) R# ]. @In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 v% X& S# A: y! D8 P
bottom of the page:2 _" S1 t" s0 ?3 k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.; t, P. U f5 L: K4 X" e
Click on the offer → pixels → Add a new pixel and this comes up:
* b9 `3 i- S1 M# d( f! IMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% n2 H5 e. t; Pfrom your software into the box that says 'Enter URL of image to load'.
* A3 Y6 }; [1 p# u. I4 p! Z; `% U) LOnce you do this, it should look like this:6 _5 z: {1 I% d# |+ _: @% T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 C" h% O4 {! I3 e& S; A
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& h7 N/ I4 V, o* o) U- q: fNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 S0 y ^6 C0 r+ Q( S
Prosper or CPVLab. F4 K" P0 _3 u) L
0 L: Q. B# B) J" n |
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