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PPV GUIDE [PPV新手入门][28页]6 J, S) {% {# d7 e
详细的请下载电子书！$ E, G' l" d7 J9 A1 N. h [0 D2 v
2 J; N& r' q6 b! s/ R: a$ z k6 d) O1 {/ T3 N- s
Newbie Guide
) N& V3 ]. z% b$ v. ePPVPlaybook.com
, i) J K+ u u( N2 PTracy Shaffer
5 \. c0 x+ f+ F. K! CDavid Ford
$ J6 `( I9 B3 Y- G9 @4 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 l/ |6 k6 x! O, b; U6 z8 X. @Getting Your Mind Right to Start Affiliate Marketing
8 G6 J3 G- X1 C0 [2 F8 Q( S% j" a: a' H7 aThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 p! z2 }9 V! e3 F R, s9 U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! _) f0 E7 {) d* k. z d. h
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; T$ e6 J$ C% e) j
with any success, these claims are laughable and far from the truth.
* h* G% H9 `) Y8 `1 s5 T. b' Y# l& HAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. B0 a' S. g8 Gflow management. The main benefits are the low barrier to entry compared to other businesses, and, i$ Y# U+ f+ ?8 ?4 ^ m0 f
the ability for a marketer to be a one person shop and make an incredible amount of money with low# M. X6 N" y3 ]8 H9 O0 g
overhead.; ~9 f2 z/ r* y
The winners in this business are the ones with persistence when nothing works, who know there's7 A8 u3 u- \- P
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 E' c6 z7 z( O: p0 b5 ^ G1 c) m
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# p1 B& w: a0 G$ ?5 {( b% V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 h3 M1 k5 k, X$ y7 E& `" BMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 }( W- N1 C% ~6 klearning experience available to anyone with a few hundred bucks and the ability to open an
/ |1 x0 l. F4 z( Sadvertising account.
8 K! z; L& P5 `Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ `8 G% v6 o- n8 Nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% u7 `# ~7 D- j+ \- u6 W- B5 Z% q" v
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 I: c, q3 T3 Z& w" k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; l4 R0 p) s5 E8 R- I* z, z7 vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 s6 Q- |. {% P% Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ z$ }, R! b4 n4 q0 }% Wstarted building. J$ r( T$ K+ L! j9 @ B: B& y
Things you need to get started:
6 l0 [; f! R8 p: c p1 ?1 S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 O( j% {% D4 E& k, p) s1 O2 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 W2 I* _# Q1 c% g0 W. x( a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). ?8 F* X/ X8 F( e( P. T
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# A# A/ k8 ~7 c; J8 _6 O8 l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 c; n! y( l0 r# z. awith PPV.: d: [. V' F+ m8 a2 p+ @
Basic Getting Started Definitions
6 u0 G0 c" x4 j5 d8 h! w o# TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- D9 N3 U: O! b5 v4 X& L* J
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' S4 x4 a. x9 l& R" d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 x6 f! O3 @1 y7 E' [
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 g) K6 l7 g. [) R; v2 d
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, z4 t0 Q7 l/ n+ T3 q0 }$ d7 [0 _. Treceives a commission on that product. An example would be the Amazon.com Associates program,
" `8 x. H& g% M6 X0 x! [6 [4 tComission Junction or Clickbank.4 a, y0 @* m0 U/ O! u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; w2 j; i0 d. E9 B* h
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ O* k( u' Q9 N6 x2 [' k6 u
buying a product. An example would be Ads4Dough or Neverblue.
X8 m9 K5 c' JAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 v. I6 B2 S% d( ?- T7 U3 o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 C' q5 h3 m# _3 _2 t4 Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
- m2 o( m% P/ Oright from the start can really help you.
3 k. E$ r7 L* E; D( }PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! B* b( t, f* j5 |9 W
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per s4 a4 W" e: p; M( X6 N
view, starting anywhere from .01 or .015.
3 L3 @4 j% m* x6 B2 ?8 P* r$ i+ T5 gIn order to use this type of internet traffic, the affiliate can sign up with a number of different+ I/ w6 U6 Q1 V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# n" ?0 A( p! B; j' Z
MediaTraffic, and AdOn Network.
0 x1 `4 _' a* c. D9 O% \; IDon't popups get blocked by pop blocker software?
1 {7 j W2 u% G0 R6 f+ eNo. Popups are served in a new browser window as if the visitor had opened the new window
+ c% |9 z1 a- N* i! x9 Sthemselves./ A" K+ I* ?7 W% O
How many popups get served to the visitor?
- F4 f9 ]' F, _The number of popups served varies depending on the PPV network. Some pop more frequently! \5 `8 ` z) i4 A5 F& h8 o
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 m( X; ^9 [$ p7 F! e$ eserving this kind of advertising, so they have to toe the line between keeping their software. @& |( A" b* B- k3 i( }$ ?, z
downloaded and still making a profit.
0 |, M# U8 I% V$ H& ~# {, i$ J, h& xIsn't this type of software bad? Why would anyone keep it on their computer?
$ p. s& j" u! i2 D) l5 u1 I2 FNo, this type of software doesn't harm the user's computer.
: b, D) r- m; |. lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 x0 K+ s* e1 i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# q& Y5 C5 ?: ~, J& N3 kthat they can continue to have access to the incentive.
8 }, G. |. ?7 Y0 N& \8 Y' E% U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 ]! Z" q) ^$ x- OHow to Get Accepted into a CPA Network
* I, B5 U( y. |9 t$ i' A+ sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& o8 ]5 H M6 d/ y$ \% g" w. N
to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ C9 G d9 E7 _different networks." T+ H' B3 D( \; K+ C
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 i+ P% s8 \+ y" j
application and be as specific as possible about your promotion methods. Usually some time after
! k: E8 f7 ?) _receiving your application, the company will call to interview you. The phone interview is a critical
9 _% D' U! {$ I! zpart of the application process, and most networks will deny your application outright if they can't get
+ l; Y: g t1 p/ }you on the phone.
0 q/ y+ n$ ? J8 yOften, the person who does your phone interview will actually become your affiliate manager after, K- e2 h3 A! `# a2 R
you get accepted, so it's a good time to put your best food forward.
( }) ~2 L; g7 O( V' b% }You might not relish at the idea of someone grilling you about your internet marketing methods over
: N) c; a; V( y) f- x! d/ kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
9 z8 y9 B1 i+ K+ V' VWhat methods do you use to market offers? O; @% m" a. l8 B( s# c3 b% u* j1 Y
Do you already have a website you will be using?4 f: Y' W! _9 Y' B$ k s8 D+ J* k- A
How much is your advertising budget?5 l0 O, s5 g$ R; a! \6 }( @
What other networks are you a member of?
4 o' y# v& e' ~6 FWho are your affiliate managers at these networks?3 y% U2 ~6 g" Z, n+ p8 _: i
Do you use social media (Facebook, twitter, etc.) to market offers?0 g$ r% G! U7 z2 L9 i7 Z
How much traffic can you drive?8 z9 W' P+ \( a1 i' H' q
Do you have a personal recommendation from anyone who is already a member?* O6 x" S% X4 o0 z
Once you provide satisfactory answers to these questions, the network will approve or deny your8 @! s! \( S7 Z4 H
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 a' T' @4 I7 i. i4 Z, S! O& b
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& T0 Z1 E1 e9 b& q1 m- rfor the network can be helpful.; G9 G6 u& [" v6 }2 }' z: A. S
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 U& O0 h2 I0 g7 ]+ PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 z5 q. `* W- O6 \* rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 H% [ E" {, J& |
people can open a lot of doors as far as networks are concerned.
+ W' t c, L) [2 a5 {" [After You Join a CPA Network
. x# m3 E9 m$ `3 B$ z* K& EOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 @2 e" F/ q8 ]# N5 d& s y, Aand make an attempt to get to know them a little bit.
. v. X) v8 u. L, h5 o+ bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# ]" o4 [% T. }& yweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ S$ ?4 z; a7 L0 y8 f; l% Q% i- T4 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; Y( R) e3 i* O# g, N% u9 V% jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; R! y: Y8 c1 {) ^% `! ~: Q& zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& I" `$ u1 u3 b8 bemail.
3 J" k- g4 T/ K8 ]8 |For more helpful info about dealing with affiliate managers, check out:
9 q# ^* ^$ y8 n9 u# o. Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: j/ }& s, f3 s& R3 P- f. `1 Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/) o0 c9 d4 b6 d. d6 t8 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# q4 O" o3 p u+ s# W0 n7 vSet Up Web Hosting
# U) {4 x, s, P* kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, G' V1 H' N/ L1 Q4 a* Cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 p* }+ f- G$ q) S9 u- u
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 g; Y& ]6 l% c5 l- f3 ywhoever else is on the same server as you.6 J- t- z& _, b) f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: l, [* n, i( E& [" {! E8 m
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 [' f! q' t% }5 mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 Q# c0 h; }4 s; l
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 m0 _. J- ^# a5 Y f# k4 |, ^house full of roommates (hosting customers).. N+ O# ]: _+ F/ x% C: h3 K
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- m; M, o( M' E% `! Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 x* L4 _6 k* L5 A. Rfit.0 T" e( u: U5 Z; E- O' C) s y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& t8 l0 `! G! @4 [the rest of the roommates, by virtue of simply needing more space and resources to accommodate# m3 r# ]3 c7 O2 \/ S2 B
their food. Everyone else's food in the house has less space to take advantage of.$ v! b5 I$ \: c8 E2 ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
- ~0 w3 [- H6 T, T7 b: O: Wany type of hosting this is a bad thing, and especially while running PPV traffic.
. ~! K7 O8 t3 AIn the case of a virtual private server (VPS), everyone in the house has their own designated space! b% i6 c; s' r5 A0 A8 r/ c
inside the fridge to put their food, and other roommates can't come into that space. The server is; V, h. j6 s# \: c1 p( @
partitioned, so that each customer can only use a specific amount of resources at any given time.+ |. v: n# g) j3 W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources3 n6 b t1 Z" G# D1 T; q! U% ]0 A6 V
belong to you and no one else can use up those resources. This makes it possible to serve much more7 W9 K( E W3 b, }' v% a
traffic, faster.* @- W5 T5 E: W( d* X
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 x+ d! Q2 F4 p( i$ EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, b) T: E0 }* z/ K* c3 g1 t
here:2 c$ t, W. Q# z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 t. H( f& T( Q4 r" g! x8 P8 y( Y
VPS&highlight=hosting; h2 ?% H; D6 v. d
Dedicated-Hosting-vs Shared-Hosting4 H5 c4 [; E6 g$ T9 s
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; N" u. N) r- R( sHosting...Your-thoughts
1 t+ o( v5 L4 C+ e; u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. x" ~; [ d" ^6 B3 Z) F
Hosting Providers for PPV
- B- t4 k ]! TBeyond Hosting
9 y, r( U: A; P) c- |2 V% Lhttp://beyondhosting.net/
7 r9 p1 k$ x- k w7 \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: E ~5 p0 ?+ v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- ~( B$ e. Y+ c8 Cdirect linking with PPV. Also, these guys provide great support.3 y5 b! b5 z& g8 w
Prosper202 Optimized Hosting% B" R1 _+ |3 ?* ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" C9 L( |! T4 ^* X/ y
CPVLab Optimized Hosting$ Q d2 _% D! ?( z- S
http://beyondhosting.net/CPVLab-Hosting/
3 D* x* k6 Y& EDomain Names for PPV) S- B4 Q( h( V8 x: l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 r" `$ p) i. ? Q' i+ A" h# ^where you're going to host your tracking software and your landing pages if you decide to make them." \4 y8 g; B' w) a/ Y- _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 X- H, m$ }5 s. _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# ]( _8 u8 \; Y5 J+ T) T1 U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 L6 o6 R) d; e! _1 ?. N3 \3 _5 zterm or build a whole website.
0 }+ k9 @/ @9 zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install G# u7 Y& L5 a
tracking software on your domain. This is really important, because it is necessary to track your
7 s o2 `5 K" \; d3 k9 oconversions down to keyword level so that you can optimize your campaigns. Without proper4 R' y: }- H/ H$ m5 u# Q
tracking, it is impossible to know what is working and what isn't.
* U& X5 d. K. M- DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; v4 W5 s9 ?* W o5 d( i2 p/ eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 p7 V Q9 R# E6 r. m( X; [, FProsper202% a- b, A! d/ }" o3 D
http://prosper.tracking202.com/apps/. Q2 B! @6 z! L x! B8 ?
CPV Lab3 d* f {8 ~+ W& U4 p: H, m
http://cpvlab.com/
* w- D, z' {9 f! D: }+ FCPVLab Help Videos% a; {2 A- F3 N* Q
http://ppvlab.com/oweiw/oiurw/vdm.htm3 a9 a2 C3 b6 _" p! B# R; h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 q) S( y5 L8 p- p1 jindustry standard.+ s' M7 w" }- e; u/ {2 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( ]! y, y4 l4 zCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. u- {1 P9 X! a" q( }9 ugood support if you have problems with your installation.
% ]+ h. D: M- k8 LTracking 202
7 b9 I# t' R( j% \; z4 HTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; b: A, Z- w# |5 W+ q! n2 Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, X1 v# a; B/ Q @2 @7 B, o
area.
! m: {/ f& t, k1 w% HIf you choose this option, keep in mind that your tracking software, one of the most important parts of. Q {* U/ T r* i2 F4 U; n3 o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ ]! V* ~& N6 h* o% M3 ?interface, and their hosting.! `. L4 c+ L6 u% j8 e$ O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 }/ N# v/ \7 V& v9 e' }1 Wand targets which you are bidding on. Leaving this up to chance in order to save money could
9 s6 u: Y: ?. j2 W( s5 `potentially leave you open to huge risk if someone else caught on to what offer and keywords you
o8 H! j. f, [$ b6 G6 L9 b5 K( vwere using.
2 u3 d; T {# Q2 k8 XChoose An Offer" ^- V0 _3 {6 K- p+ U( f% Q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: @1 H8 X9 O' tLesson on Offer Selection
/ z2 z, v+ a' \( _9 ?/ Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers3 s+ x$ ^) e( T9 ^4 T7 `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. `, s' t; M' U* E
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# u- q" n2 y, h" j$ h( vLeadImpact as the traffic source.
) _" i# E% j; C) NNow the best way to learn how to put all of this together is to just get started. For some variation in1 ?* l1 O# f- d+ q. b
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 }; Q5 L2 Z- Y
campaign.
& |5 c* |" U* i3 Q0 R4 w! h: GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 }( ~) X6 B! [) h% k W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' [+ U0 Z2 M* }, ythat all traffic is accepted.
& m9 l( h& f# { N, X, lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. w3 d8 Z0 z! |2 f; `+ QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
a8 _1 v! B+ o" Z* C3 `get creatives like banners or images specifically for the offer.6 O+ t. ^7 F6 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; L+ z2 k( y1 o/ H) Z7 Q- B
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 q0 F4 S) r+ c% b; l8 c, V Ftrack my keywords. Without doing this, it isn't possible to see what's converting.
5 W# A- T# N2 ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ W% _- B( J G; _" u O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; _, T: Y' B( V( LIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) z8 [3 f0 m0 P
bottom of the page:
/ B/ o5 z6 t2 j% JNext, I have to cut and paste this pixel into my offer at Ads4Dough.
$ E' l3 E1 E, U) }5 C" q6 ZClick on the offer → pixels → Add a new pixel and this comes up:
2 i# T$ U/ s+ \* P' ?" d6 U$ J0 dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 U* y u* K4 y) `4 Cfrom your software into the box that says 'Enter URL of image to load'., |, j/ W$ t2 R5 z/ [
Once you do this, it should look like this:9 Z B3 E$ _! r1 B1 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
v8 U6 \2 ~, uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% A0 k' J. w! w3 n& e) R# eNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" | T! a- `) w' z cProsper or CPVLab.
! t: ?: @" E9 F, s" a
1 ], c4 u+ Y* l0 h6 p" N |
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