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PPV GUIDE [PPV新手入门][28页]* z/ Z0 t( l: K1 B) g5 k9 @& M
详细的请下载电子书！0 G# ~# u; K, t
4 g4 B7 H: W% o5 ^
: R6 x6 s8 M, R( t1 v W# x# ~) jNewbie Guide
" G2 C" _ H' j' UPPVPlaybook.com9 j4 k2 w& r, J: l
Tracy Shaffer
$ {) x2 a5 T+ a" M+ d9 h) PDavid Ford
4 I- v+ `+ Y$ _) A, ^5 l d) r4 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 g" E: f% k [7 V( R& X8 Y1 \
Getting Your Mind Right to Start Affiliate Marketing7 _* Y* k( P3 [) E, |' p
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" V4 H) R1 e5 B1 q% ^, @
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 k1 v) F5 G2 @1 {) ?6 d, m) q8 vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( O7 C' N/ M# J% w- `with any success, these claims are laughable and far from the truth.- o6 S t7 k& p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: S# s% M% R5 c$ f% d5 A5 q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 @- e+ s( B& P U/ x3 D, wthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 ]% u8 o" d6 h9 h
overhead.+ z E9 E2 m$ g3 b" t
The winners in this business are the ones with persistence when nothing works, who know there's
( g. M$ g+ P: N- Z' N* w7 i& kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% v- r# t/ B/ F9 c8 D& N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- Z# q) P& {( c0 E0 Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ @: b5 @! L* q8 X) S
Most of these things happen suddenly and without warning, and they all contribute to the amazing! c% F9 E' T. f8 w
learning experience available to anyone with a few hundred bucks and the ability to open an
8 V, J' s6 V- k% badvertising account.; b2 b: i1 D7 V) {! l% o5 A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 f. v) ]; u0 M4 x1 [8 L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 h' o" v$ U+ T1 ~0 B4 p1 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) g: J& {/ b( O0 B$ h6 N! Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ ~% @( [1 }. j0 O5 h+ v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
n; A T5 c0 w! U0 k- a' T: t3 c; j7 Hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& V' H- \3 q- k$ ]" A& @) U9 p% i1 b- r
started building.: u6 l# T1 i. u2 _1 w' r# O
Things you need to get started:
( v& p8 R q5 ]* L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ }' ]* _ F5 A) w# v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 D D9 k/ {% ^+ q8 R V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) {4 Q* X8 L9 R! n( R+ v1 `4 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' a- ]+ s) Q$ K8 f: g1 C' B% I- P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; v2 G; T3 |. J% @
with PPV.
0 F& d! q4 W/ R* h, j" U1 G6 ?Basic Getting Started Definitions2 P. |0 \' w' }5 O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ E r* E- \; B u3 N A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' e4 k4 S9 w2 R2 }; o# X. U% P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# z* v" X; S, C2 y/ itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ m9 U, Q, ? \5 M! y0 `: dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ F; `- Y- F+ {* c# Z# W0 N
receives a commission on that product. An example would be the Amazon.com Associates program,9 Z$ Z6 `: D8 O/ ?3 X8 I
Comission Junction or Clickbank.2 @1 F. q7 a' \: B; ?- _0 K4 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 N/ t! l+ J6 N1 \! ]! n) J+ k% m* Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. J- F7 M# P+ n4 B% d/ M0 ]* xbuying a product. An example would be Ads4Dough or Neverblue.% b3 F% O0 V* n: J, S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* ~+ v! J. O- [- Taccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 p8 ^# k+ o0 r0 \. W( Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* m% ?- S$ }/ D/ b' `
right from the start can really help you.. a( c. o* e/ I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; F& M6 c8 z5 [! c- S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 \0 f6 e% B* }0 b
view, starting anywhere from .01 or .015.$ T. V! N; p; c5 J+ W% r/ g; A
In order to use this type of internet traffic, the affiliate can sign up with a number of different& e& x- S: V0 W0 l; T8 i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& b- Z; E3 g! C9 D
MediaTraffic, and AdOn Network.: L" j v" D* i: p& x& h/ q
Don't popups get blocked by pop blocker software?) n! u5 u5 X- q6 a+ T" \1 _* j
No. Popups are served in a new browser window as if the visitor had opened the new window
8 W& i0 g1 P5 x3 N7 @7 t7 `2 i0 lthemselves.# _' W7 t/ K8 g! `8 n
How many popups get served to the visitor?. s+ A6 ^" ?) l* e
The number of popups served varies depending on the PPV network. Some pop more frequently$ `& a4 Z+ O8 l# C" v: T: K$ K: j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) [+ d0 A7 l0 g9 c' u
serving this kind of advertising, so they have to toe the line between keeping their software
5 b$ b" j* Y5 k1 U7 H% |; b2 zdownloaded and still making a profit.7 M2 V0 X3 u9 E! ]6 z9 \ D; ?
Isn't this type of software bad? Why would anyone keep it on their computer?
+ T) E9 H1 _2 I, u2 j3 gNo, this type of software doesn't harm the user's computer.
8 v: ^# |2 `3 M% e4 U1 g) Q8 U2 _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- D6 J8 ?' |, m1 Z3 K( v+ F- Q' ?+ dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so, K. w. s* W S0 Z0 k9 W
that they can continue to have access to the incentive." i3 s) A9 p7 ?; F/ q' B3 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 h" m2 c* {* p$ R% m, c
How to Get Accepted into a CPA Network
4 g8 {5 P; n% _- i* @, i* DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, q; ]: j3 `3 ^: D$ m. h- @! w( D
to start looking for networks is Offervault which lists offers and lets you compare payouts across% F- P. _* K+ ?- r6 F; c; e# L
different networks.
2 U4 D5 q2 k9 _- N5 U! J4 ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 i! t1 j/ h+ L* i& N, j: t7 happlication and be as specific as possible about your promotion methods. Usually some time after3 ^' ]/ l' I, G# V; O1 t0 F }$ m
receiving your application, the company will call to interview you. The phone interview is a critical" K0 W8 p o$ U5 }2 ?7 z4 I
part of the application process, and most networks will deny your application outright if they can't get8 q) ?) V8 m& ^
you on the phone./ L P8 |2 s! f0 `/ C/ J
Often, the person who does your phone interview will actually become your affiliate manager after+ [% m& E4 d/ L, D9 ^. I; r
you get accepted, so it's a good time to put your best food forward.
2 e+ U5 `' Z/ k: \' @& ]You might not relish at the idea of someone grilling you about your internet marketing methods over. |' X1 ?1 W$ \3 r# d3 x3 Q. [
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ V9 @" t7 N- m1 mWhat methods do you use to market offers?
* ~6 C. O# M" c3 O; k# GDo you already have a website you will be using?
/ u$ U. f& H3 J) t( [, h2 [3 U: yHow much is your advertising budget?" L* T: ~! U$ H4 w
What other networks are you a member of?0 s: Z4 r2 Y+ m! u! j' K+ p: [, T
Who are your affiliate managers at these networks?
& E1 n* @# j9 k6 `2 yDo you use social media (Facebook, twitter, etc.) to market offers?+ }0 z) n" `- @3 R5 I
How much traffic can you drive?9 }2 L t: ^" V- l" T% l0 z
Do you have a personal recommendation from anyone who is already a member?
0 {! u, N& b$ L. e( ~2 B& ?- F5 NOnce you provide satisfactory answers to these questions, the network will approve or deny your/ w' j- p8 @4 ~. |6 M3 U+ k
application. If you get denied, just keep applying or call someone on the phone and try again. Be; Z" ^ n- A% t- z# l2 ^2 r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, G2 t% `3 \; f% Q1 O7 L. i
for the network can be helpful.
' K) `3 Q, W$ Q+ `$ v1 s2 }) fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 b' @4 ~" w6 G8 S7 o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. R; e7 |5 ~, F- e1 C3 N: howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) o- e) [0 C) A2 K% A8 J
people can open a lot of doors as far as networks are concerned.
6 P% Q+ o4 h' E7 `7 gAfter You Join a CPA Network0 `3 H+ v3 R) J
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ A+ K4 ~4 r( S4 N' [
and make an attempt to get to know them a little bit.
8 M ^- o$ C' d+ J( ~+ w6 T/ dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) _: F4 |, Z& ]0 W* Y- G/ r7 b- Z" j
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& s% L/ y/ K; ]) i' D4 w& u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
|* m7 ?' ?- L9 M& U6 T' D+ alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 ~2 h3 x6 ~9 pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 v' l# D' c: G* m3 t9 v+ H7 a0 [email. U1 Q& ^/ f8 o y3 a( L& S
For more helpful info about dealing with affiliate managers, check out:
7 W. X# B {# q2 p( M3 I! dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
% z j" O# i# e# h" ~6 }7 q2 Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
+ y9 j8 R' h; @8 f/ U( b) ]$ j$ O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* K- i5 x- f: e1 V9 j" ySet Up Web Hosting/ j1 B, c% P- R$ I( A0 O0 `# ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% G% G( f9 F, Cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
- e6 s: P& @. }- e: r" ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 E5 }7 }& N% Pwhoever else is on the same server as you.
& I- M3 D* H6 }, {/ O8 q# A3 I7 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; \1 O) d6 a* S8 w5 I. benough that the visitor can't close the window before your pop up is even shown. You have about 32 s' P( ]5 k# H; h0 P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. `5 e, A5 i+ z2 ITo explain the difference between types of hosting packages, picture a refrigerator (the server) in a# f) f* a3 F- W' i$ u
house full of roommates (hosting customers).
4 b* {6 B5 |1 N, ], @9 g; o1 e% wIn shared hosting, this is like having roommates where everyone has no specific designated area inside
- i0 }/ T1 W6 H3 W9 dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* S4 Q& L: ?- K& r3 L0 [* S
fit.
- ?$ c- f; o; S% ^( t0 jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: ]. W# p9 Z/ u. Y/ [ ?) ?" I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 ]1 @: ]( f( j4 @their food. Everyone else's food in the house has less space to take advantage of.
5 p( \5 b y% [) ~0 Z& |; a/ H# {If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ ~. A4 @: [/ O* s# b+ ~8 P# B
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 D8 I, }- r2 O0 k% nIn the case of a virtual private server (VPS), everyone in the house has their own designated space) D. C J Y" d8 `7 y
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 s6 o1 s, v/ N0 k- K" |partitioned, so that each customer can only use a specific amount of resources at any given time.
1 R+ h6 y2 O4 Z1 y0 v2 Q4 Q) D, O* aA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 ~7 A1 h) T$ }3 g5 r* u5 J% Tbelong to you and no one else can use up those resources. This makes it possible to serve much more, d: w' r$ {, Z7 w
traffic, faster.6 x) O7 o% d$ p7 L
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 @4 K) J: l! f' f/ K) GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ B" ]1 B9 i5 s+ B
here:( H7 _" E2 v9 U( |) H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 O8 ?/ P) ~' n) u
VPS&highlight=hosting
: c8 c) P4 q' l- |$ ?: j$ bDedicated-Hosting-vs Shared-Hosting
( Z0 C! _( H$ j9 q9 dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# r6 P* ?% H1 g4 Y' k* y
Hosting...Your-thoughts; L7 ^* t6 K; z# u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 q0 a3 a7 a$ s1 B' g% ?7 xHosting Providers for PPV2 I! p, Z. F" |3 c
Beyond Hosting
$ ^( J' O& A1 s4 @# Hhttp://beyondhosting.net/
( N' v, r5 V1 S' c' fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ }& e9 _9 O6 r) L( _) Z/ kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 i3 V! ]* R, w6 p* Q# G' f4 `direct linking with PPV. Also, these guys provide great support.
/ R! }+ |# E7 `, d: O: V) y* |Prosper202 Optimized Hosting
4 t9 `1 v, n+ P- r0 G9 Yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 N ~4 O2 g5 U- I) W% a5 i
CPVLab Optimized Hosting4 G D9 f1 x4 r
http://beyondhosting.net/CPVLab-Hosting/
- `) L4 G% h$ a% a4 aDomain Names for PPV& f @8 L$ n' ~1 y- `3 o" E
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; X8 H e; b4 l. G! Y A& r+ a
where you're going to host your tracking software and your landing pages if you decide to make them.( t) N' I/ I. u
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; H. V7 s9 F1 n, m% w+ ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,% ] ?# H! S" h9 j& G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. S* Z# N7 ?) F+ h& l, G3 x) L# ^term or build a whole website.
6 e( l8 R& V6 ^8 x3 VAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
: N5 w3 X8 d/ W) t( {1 _; Dtracking software on your domain. This is really important, because it is necessary to track your
( ]/ \4 O. M2 H+ lconversions down to keyword level so that you can optimize your campaigns. Without proper
5 ?0 H/ M6 y6 {+ v+ Btracking, it is impossible to know what is working and what isn't.
4 u: d1 O! w5 S: tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, o* n+ C: S( M
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ z! B) J" x* a/ c, z% d2 wProsper202
1 i I( T& U3 T& h( l& Y _http://prosper.tracking202.com/apps/
4 I, a# W0 i! [( hCPV Lab& |: ?) G) a4 Z5 ~& e
http://cpvlab.com/
0 Z& b' y! ^0 Q# [1 Z6 B: M: N* pCPVLab Help Videos+ S4 V2 G; C" S( \
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ I j: W. n" ?5 V j* [As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 a0 c9 M% E, L0 z
industry standard.1 y) D! p5 W. o/ N7 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 O% I" p9 c( c9 B4 k) e) P
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( O: r: N1 p- S* Dgood support if you have problems with your installation.. w, G2 g# I H
Tracking 202/ `1 }; m l, d1 t- K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% u( _# m2 T gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! n# u- O# H# M: m
area.
; n6 R9 _, z2 E% J. |+ H3 y2 vIf you choose this option, keep in mind that your tracking software, one of the most important parts of% @* h9 M1 [! y' p5 T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ T8 U6 B6 I4 T1 z' Zinterface, and their hosting.
. ?) [( y( G& n: c. J0 ^* T$ dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords5 g2 \0 y& \: x. i7 U
and targets which you are bidding on. Leaving this up to chance in order to save money could1 [; g. n9 _* V: ^" u$ }" A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, {, F9 s0 b8 _5 T- Xwere using.- d1 J. q& i' ~: I2 K* I
Choose An Offer
' Q/ `% n; J" l& t4 H2 eNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. X! ^3 _: |% x
Lesson on Offer Selection
7 {- T; s9 o; V% |9 c( ^% [7 ohttp://www.ppvplaybook.com/forum ... on-Selecting-Offers& [- _; q- m" V; e+ I
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 I) U* S6 v( m; {) ]
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 f P* d1 @: K# {* QLeadImpact as the traffic source.
: X" r# F+ @6 m1 a& QNow the best way to learn how to put all of this together is to just get started. For some variation in
7 ~, U4 M9 \5 Z0 k5 M4 \; \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' s# U& R7 G9 T2 K/ E# rcampaign.3 J {& ?- f+ M- x
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 ^3 e7 a! ^% }: Q Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" u7 q& U; M; g. n! U3 ]
that all traffic is accepted.6 z+ r# G' O# @+ I h
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ a1 l" ^+ a h. K9 v/ |
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- e' H( ?& `& w8 A! m! B' {get creatives like banners or images specifically for the offer., T' j9 q+ [* ~& {- n, e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; v1 T+ M h2 pBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! \# E1 g/ P0 R/ ~; y
track my keywords. Without doing this, it isn't possible to see what's converting.! Q8 n+ t$ t0 T0 Z( @( \: C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) z8 r" X$ l3 d1 @7 Y5 B/ G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 R" }1 H' o) b' BIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# L2 b2 b7 x5 C9 ?# Vbottom of the page:
2 _( d5 r1 c; P: U0 y* J& mNext, I have to cut and paste this pixel into my offer at Ads4Dough.6 i x5 a% y8 \' V2 f3 n, e7 f+ Y
Click on the offer → pixels → Add a new pixel and this comes up:$ W9 V0 N3 \8 T* j U3 d2 o$ m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) \& G2 X# g/ `8 ?: n0 Qfrom your software into the box that says 'Enter URL of image to load'.
/ T* m# T! b) Z* s4 d- COnce you do this, it should look like this:
, ?, p" k7 {4 z1 ~& G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* @' W/ b& \ d8 l! DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 [7 N" C( Z4 ~2 [6 a- U
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! e R) L: R; p7 xProsper or CPVLab.! k! g) _/ `/ _! q$ f% i
) \; W+ X+ W+ I
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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