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PPV GUIDE [PPV新手入门][28页]
5 _: J& F* ~4 r4 `) x详细的请下载电子书！
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Newbie Guide- \5 u* w2 r0 f0 |1 M8 |6 b1 h
PPVPlaybook.com& Y1 i1 U2 r# [ p; B
Tracy Shaffer9 H5 [4 n& Q% c# U
David Ford
1 F, [8 V( k5 E% ]6 w3 f# F, W7 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. N$ p: J. G0 P: U- @$ [6 nGetting Your Mind Right to Start Affiliate Marketing; ^, M9 ~; j3 {3 _2 S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ y+ W; \. Y( z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 k8 F4 \4 U7 v1 w6 z" m. \
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; x6 \4 B1 o+ _4 E5 k( p: Fwith any success, these claims are laughable and far from the truth.2 c' U( m! p3 `+ q+ T7 @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; B* p: S4 I& E0 C) h* uflow management. The main benefits are the low barrier to entry compared to other businesses, and
' r R: n* I+ H6 v$ Uthe ability for a marketer to be a one person shop and make an incredible amount of money with low) ?3 k& t4 K {
overhead.
7 l7 w6 @) b/ j5 o# H/ s( i/ B0 ^The winners in this business are the ones with persistence when nothing works, who know there's1 Y7 `9 a6 N2 Q$ V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, e( G6 g; E( U- b1 P' }The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! _5 Y0 @. s2 {6 }, J" b$ j! D* u7 [; rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ {2 J8 r' H5 @, `- P
Most of these things happen suddenly and without warning, and they all contribute to the amazing
; r, v. A' S9 N% Q$ _. B# i( Flearning experience available to anyone with a few hundred bucks and the ability to open an
3 e7 g. }6 v( d& E8 ladvertising account.: ~! b4 j+ Z" D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 W6 A" w: _0 o% h$ _1 Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! D$ q2 B$ ^9 D3 Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! f6 |# I! l+ O. K: {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 M( ]* k3 ^2 G1 @% ^: b1 GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 c- j2 ^" ?0 j2 z k! cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 H* k1 t* Y1 I+ D/ nstarted building.
- U. i" w1 y }& j( |" |$ EThings you need to get started:
: B2 s9 b& a- Y* c, p4 m, W1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ s5 F6 q7 K' |( M8 j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) c- z% ]3 h( x8 t# r! V- F. h7 u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ ?. D' u" P; j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 R5 |$ x' I# e' N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 W' E3 i% y( ]+ C/ L) V; m
with PPV.
; {- W& I8 ^. V9 E0 qBasic Getting Started Definitions
) s, h9 c& K5 }$ c: \3 _# UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
Q# Z; g5 [) Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main `+ r6 D, N7 x3 c& s3 C9 Q* Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" R% L$ e$ ]$ _, W6 b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 ~) u7 a9 @; X" q# ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate3 t8 ?/ g2 B( {7 g9 F! P
receives a commission on that product. An example would be the Amazon.com Associates program,
. J) ~* f0 Z3 v/ ]% n) iComission Junction or Clickbank.) X! j, k; L8 T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 v5 I0 [( G& D& K, o& o
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 b2 x2 Y" ~7 l+ U9 D
buying a product. An example would be Ads4Dough or Neverblue.
( y0 Z0 F7 S& |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 N1 E+ {: C E, V% f: e* S
account, getting the affiliate approved for offers, bumping payouts and just about everything else- A0 M+ e; f* R
related to an affiliate's account at the network. Having a good relationship with your affiliate manager E3 z1 u$ H6 n& @ G
right from the start can really help you.; @- v( I6 X8 U p/ P' s: F
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" B, c# w% G- [1 win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 L& H; o/ q6 bview, starting anywhere from .01 or .015.! Y# Q& N) U# H1 b% @+ b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ C9 [+ D' d% {+ Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 J- c7 z! N+ T
MediaTraffic, and AdOn Network.
+ w ^" ^* @# i! B$ A: U: @4 z! wDon't popups get blocked by pop blocker software?
! ]2 Z- K, H' ^No. Popups are served in a new browser window as if the visitor had opened the new window
) n7 Z. w1 [ r1 K" o" [' O" Cthemselves.
& H1 m4 u3 Q; V+ ]7 jHow many popups get served to the visitor?
7 ]) l( K5 W0 K1 X9 }! tThe number of popups served varies depending on the PPV network. Some pop more frequently- Z: v! U2 W. C9 N: ]% D! s
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! z: l0 ?* l- F; J: w3 Kserving this kind of advertising, so they have to toe the line between keeping their software
: R+ v; v W' p% mdownloaded and still making a profit.
, e F+ j# N" }" S/ e3 HIsn't this type of software bad? Why would anyone keep it on their computer?& l; q% H7 j' m/ y5 m6 }: B% {" I
No, this type of software doesn't harm the user's computer.7 j5 r0 j- r" X5 N" x" y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' j5 \7 d3 U4 O/ Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% c# h- M' A) l6 U# dthat they can continue to have access to the incentive.9 ^+ P1 K! O3 h# k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ U' z3 q& G1 u1 R: Z
How to Get Accepted into a CPA Network
$ D5 M5 U& G ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, g7 j: ]# T6 n/ }: `) b; @to start looking for networks is Offervault which lists offers and lets you compare payouts across
; A |; A% ~; F1 m( Mdifferent networks.0 D$ {7 s" n8 F8 G* B- v
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% `; u! S( ?9 U3 A# P: ]: sapplication and be as specific as possible about your promotion methods. Usually some time after: K i7 R! r6 \# L
receiving your application, the company will call to interview you. The phone interview is a critical
: g, b% F; O" C1 f) ~part of the application process, and most networks will deny your application outright if they can't get
/ y; Y T2 T& M2 T, Cyou on the phone.6 Z$ W, p) i& t3 ?9 N! H
Often, the person who does your phone interview will actually become your affiliate manager after
: W; G* Y! W% M3 |you get accepted, so it's a good time to put your best food forward.
1 A" T. F T: i8 _* zYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 r0 e2 C4 v. v/ S0 nthe phone, but trust me, this part is critical. Have answers in mind for the questions:: h4 Z5 T5 l8 M. I$ W$ @* D4 B
What methods do you use to market offers?
1 ` H) B/ H- k6 m) ~: l+ vDo you already have a website you will be using?% t0 E& R* C! \. U: y
How much is your advertising budget?& c2 }- J) z& ]1 f$ f8 i
What other networks are you a member of?0 W* [" P( z( W) ^: m
Who are your affiliate managers at these networks?+ b* d2 Z x4 E' n
Do you use social media (Facebook, twitter, etc.) to market offers?
4 Y8 A" {1 T7 Z' ^' MHow much traffic can you drive?% j# Z$ r# p7 D
Do you have a personal recommendation from anyone who is already a member?% O6 O5 c$ o K6 A0 a7 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ z g0 q) E' M; o1 iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
6 g3 w- J6 l7 D/ lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 E- a( j6 y, z+ ^; n: T' tfor the network can be helpful.. J9 u' h/ E$ x3 Z: Y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 x0 V! h( ^2 z$ W# C4 P5 s2 S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: ~6 r5 F1 Y6 p& {/ y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 E5 x9 b! y4 ?$ Q& {; Ypeople can open a lot of doors as far as networks are concerned.8 O' k. b q# h( C, Q
After You Join a CPA Network
- f( d$ g2 F- Q. P' ^; Z4 ]: t, XOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) W: q# L, N/ E( u# r- o- \and make an attempt to get to know them a little bit.' K x7 K, u1 p1 ^
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 |" _. [# d7 S- Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get! ~9 @8 @& c: s* Z) \ L- T6 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 L* j4 w5 `# b J T R4 Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout- s& {* U& f+ p- ^9 v; a, y+ A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; _- N6 h% ~# E( Z
email.. E. i% T( D4 }5 Z( V6 e4 u) _
For more helpful info about dealing with affiliate managers, check out:
; u9 S+ g0 |6 d, t, M* ~6 Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 K" `5 n9 w, g9 d8 M" u2 Z N9 Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, ?% o+ n6 Z) \5 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) W0 i# [% h3 w5 L6 a6 XSet Up Web Hosting: y' U2 s; c9 }) Z- `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said: u4 Z- p: S; u. M0 H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 M" N: ?) J4 ?( E4 y% H- W2 i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# H( X9 R# U" G7 D& Hwhoever else is on the same server as you.1 y* m6 f8 }7 N* @2 R) f7 D( I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: D( J. q3 ~' o g- a- m. I! c
enough that the visitor can't close the window before your pop up is even shown. You have about 3) Q3 A8 _" b, n% s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 r) E7 W! E: Z( h) S8 t
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ K' m; V& y( A7 M4 F& q. e. _
house full of roommates (hosting customers).! a* p# J+ J; w5 \
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" U4 s; E( N& b1 z' ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will! s4 }+ P2 [7 U) [4 a
fit.
( H+ X1 R" ^# O7 oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- w" }1 i' d f6 U Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- x- L9 S) r% R2 q7 L1 Rtheir food. Everyone else's food in the house has less space to take advantage of.
6 P8 g" I. g; ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For* w j) ]; f3 r! @- m
any type of hosting this is a bad thing, and especially while running PPV traffic.
1 s( U3 E6 R, G+ a- xIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) u4 O; ~6 g+ ?9 t: y+ n! }. \inside the fridge to put their food, and other roommates can't come into that space. The server is. q: o4 a( W3 S P
partitioned, so that each customer can only use a specific amount of resources at any given time.
* I+ w) O& [1 A9 BA dedicated server would be like having the whole fridge to yourself. All of the server's resources) v0 r) u y& V# H9 k8 X
belong to you and no one else can use up those resources. This makes it possible to serve much more& s4 @0 j- U, i, V" `5 ^
traffic, faster.- i3 l1 U3 H E! S
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: @( o7 N8 R5 r, y( c' G4 x! {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ `8 ?! I o g: D8 s
here:
5 s i5 W. x: O5 k G6 H5 C5 d* zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( b* B8 o+ A8 u* v( c7 h
VPS&highlight=hosting7 b3 H) B* W' C" ?2 [1 @
Dedicated-Hosting-vs Shared-Hosting9 K% i `! u$ o" f: B+ V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. L/ h- T$ q. _6 f
Hosting...Your-thoughts, G) F4 Y* k3 C& c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 Y/ u& T3 I0 R3 x, S6 DHosting Providers for PPV4 J7 A+ _$ U$ |7 A# n" P
Beyond Hosting
6 q: W! d- O4 r! ^, [" Z& b' z5 u8 Zhttp://beyondhosting.net/
8 r E* \/ H ]* E( @( \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' d/ G+ @8 Y( a+ B9 S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 F8 y/ o. a' q) T& b+ R0 O
direct linking with PPV. Also, these guys provide great support.
) v. Y F$ D W! o& w' J4 EProsper202 Optimized Hosting1 }6 ?' {; [5 v
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
E) r- Q; W( O& X" f& f3 x JCPVLab Optimized Hosting+ w& ~( s, \, q- v: H, ]* }
http://beyondhosting.net/CPVLab-Hosting/
" G9 j4 [" F, v! G% GDomain Names for PPV, @/ c7 N* u$ \ ^& J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 E0 k1 ~( Y1 P2 C
where you're going to host your tracking software and your landing pages if you decide to make them.
+ w5 O6 X* X8 F% r4 m+ jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,( Q& [+ \, ]# c/ R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 n! r/ h5 ?8 V: L( G1 A.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 R% P( N# T5 k: I" Q1 S6 I/ bterm or build a whole website., ]3 ]0 y9 Y1 v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 D) a4 R7 ?2 U; C7 x5 K. ctracking software on your domain. This is really important, because it is necessary to track your
& ^2 W- ]! M. b* |: k: H) z2 W/ dconversions down to keyword level so that you can optimize your campaigns. Without proper: ]8 ?8 Y) f) p( t: C
tracking, it is impossible to know what is working and what isn't.9 n$ Q% h6 m) p, U3 i3 v. v" m
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. b; l! {/ `( x
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' C8 b# X: Q' o/ [6 H8 bProsper202' ^8 a/ B; B$ ^
http://prosper.tracking202.com/apps/6 g g& V: L" E
CPV Lab
P. c+ o; R# ?, zhttp://cpvlab.com/
" X0 k3 w" L' r6 p- ~CPVLab Help Videos
4 O8 Y7 w. |9 D1 d% Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm" \0 u; m0 I: \# N# C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# |" l. D' B" S! o; [8 R! Z6 _industry standard.% t P* ^7 m, p, D) y9 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. g' D3 [( M4 W' R
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from F0 \9 z7 `2 f- ^; A
good support if you have problems with your installation. K8 P& d% \ Z, f( D
Tracking 202
( R$ ~/ T/ @" j- D0 I1 kTracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 n, B& z% r2 j$ g9 E
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: J* [ k2 m4 N; s& f: narea.1 z$ Z7 T# O( E9 L5 T' T7 |; v
If you choose this option, keep in mind that your tracking software, one of the most important parts of' f) N5 g# E8 {( g
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' ^9 B" R. E* ]. X. s0 _
interface, and their hosting.' }3 }# k" A. w4 v* K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" [, V/ i8 F1 v! I4 ?* ]# X: Zand targets which you are bidding on. Leaving this up to chance in order to save money could
$ j% G% W' |# f# ^/ `& ^6 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ @( J, R! y1 f' L/ c' Z4 s. G7 Mwere using.* E4 C! N8 P: J8 w3 t' M" O% Z
Choose An Offer" k. X3 P, r& j# g9 R: ]/ a' o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 A, ?! h/ `) R3 d i
Lesson on Offer Selection
9 }3 _" ~2 u8 i0 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
k2 b. a; L7 k1 E* d& {9 t) d) hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ e: q1 [. o- O- _% t1 uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" y3 e5 R1 H8 [! DLeadImpact as the traffic source.; h, G* W! N2 m) A
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 F% W# s# B0 Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 E8 W: ?" p9 K' Acampaign.
" H: g6 y |" Q PWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' e6 }- ?3 d+ i" zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# C+ e( j% X7 [; t }$ s# Y! L
that all traffic is accepted.
: ~5 i- I0 p" T, ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: Z, c3 G9 N2 a! ~( M0 W" @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ ^% [) V( X$ y
get creatives like banners or images specifically for the offer.
$ ?4 b. O' m0 a) s1 r- \' R/ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. X. k! j- I( v: E+ kBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# d- j( a( Y2 B9 a3 atrack my keywords. Without doing this, it isn't possible to see what's converting.
4 u0 P! d6 _& P0 XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ w6 J% m+ R6 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# `) B: z6 Q% ]1 _& V% X0 z" @In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; f/ u# S, e2 g& ?7 W4 Mbottom of the page:8 c: f4 I& \$ }/ c! J) o* ~7 W5 A
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ h- L! R, W# t* q. K# R
Click on the offer → pixels → Add a new pixel and this comes up:
) d0 z% {. L& t9 ^- i" |. U( i5 qMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL j# z1 I) A. ~) l7 I, b, _
from your software into the box that says 'Enter URL of image to load'. v* a: C7 V: h* I! r
Once you do this, it should look like this:& H+ z5 [7 P4 i G2 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: V" u) G4 W+ ?+ Y% YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' J9 o( j+ w* N" ^' e% R9 ^0 \7 D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 a/ y* ~ ]9 b# E; b4 K! H& N8 x0 f
Prosper or CPVLab.
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+ z7 o! `* j5 P |
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