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PPV GUIDE [PPV新手入门][28页]
7 Y! X: \0 w' f7 l/ r- H详细的请下载电子书！
8 q z1 ?4 h$ f& V# s' @
: i- E+ ?9 ?7 E/ ~ S$ g$ \7 Z6 }! V6 A: I* v) [- `9 h
Newbie Guide+ A1 ^7 B& J9 [! Z
PPVPlaybook.com
# [ Y# d" [1 s/ X6 m) ]Tracy Shaffer4 `4 m4 l7 u) e4 `5 y" v' D
David Ford' Y2 H8 t3 T0 Q0 @$ G7 C/ P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' P. G- U2 n, c) Q" J5 m7 yGetting Your Mind Right to Start Affiliate Marketing8 ~/ [. C7 t2 @, G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- |. i6 ]) p' |# U1 x ?
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 w" ~ d0 S7 P6 c4 h
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- q# [# f9 `5 S# ]* n0 Z9 U
with any success, these claims are laughable and far from the truth.
# a4 t8 r6 V- oAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 k+ I7 R) W0 ~4 Zflow management. The main benefits are the low barrier to entry compared to other businesses, and6 f: t5 T% K6 r) _
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 ]& W+ h$ E- Z6 S* g2 l; F% T! V9 C
overhead., s, v7 d% H. B9 W. }) I$ R$ q5 d
The winners in this business are the ones with persistence when nothing works, who know there's& i4 E! b1 N$ m% i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- g3 ~% @0 u* @" ?; OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 W8 [* l& j& x7 g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 t+ I8 o/ z. K9 L$ `
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 d0 f* P# J* r1 Mlearning experience available to anyone with a few hundred bucks and the ability to open an& }+ p& y" }+ ^# ^/ K/ m* M; ]
advertising account.
, H$ N0 `4 O" kYour competitors are willing to work at this around the clock. This isn't a push button, instant business" }+ O! k( z+ j/ h9 `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ y/ I2 m/ n$ X5 E7 G2 o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" ?& [, O a* ], e) X2 [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. \, z7 ^3 \2 s% }
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! F5 u7 \; c6 | cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get' t' s% _' {9 d& t$ ^" G8 X( T8 _3 \/ O
started building.
" I" q( h* n4 T- rThings you need to get started:' e% ]% F7 O; X+ z e+ f$ N3 n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 K- b% _7 T# m( I0 s3 Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 M) N+ b7 U% u: u3 ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); e: T9 b, E. v' r2 U
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 c$ A" O( d9 H A# Y& @This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 D7 N: Q# ]6 ]0 m9 ^0 twith PPV.
" f9 C. j5 f5 {' g( m j* o8 W) cBasic Getting Started Definitions" B) r, d9 j# s! h6 I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ V4 w9 ]2 @% U0 N3 ]- Z# \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) Q1 K( o6 L" S0 `. T8 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; b' y( o) q) b% F" i F1 {+ {types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 E# e7 k2 Z; ]* K9 |Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& Z* V5 a# _" l; N4 J
receives a commission on that product. An example would be the Amazon.com Associates program,
: t* A% T7 u! Z0 l- m4 B3 e% EComission Junction or Clickbank.
0 k. m0 ^: ?( q0 D/ R; [ DCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 p+ m2 v% C# c0 l8 l) C0 qan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 J. e/ ^- B" H& c6 L4 abuying a product. An example would be Ads4Dough or Neverblue.! F( z& j$ B9 y& }
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( Y7 N% J% ?& u4 H* Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else& _2 O: p4 L" G$ h
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. L5 N9 B4 B# H& l% ?7 e
right from the start can really help you.
* d) y9 B; V2 F: w8 B! gPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 k1 d5 K. m) q3 l- U% s! d% M, ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- V7 ?3 U% z& ^- Q9 R2 [
view, starting anywhere from .01 or .015.
2 d1 f5 k! {) m2 XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
, O% B; {* T, Wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) k0 ?0 g/ [2 Y5 P" R; n0 B5 x9 I
MediaTraffic, and AdOn Network.
* }8 ?" ^# \- B* ]2 BDon't popups get blocked by pop blocker software?/ _6 j& x5 M0 T' h: J5 ?
No. Popups are served in a new browser window as if the visitor had opened the new window1 W* D- M; q- h- \( Y9 k7 c8 P+ t+ x
themselves.4 }9 h' m1 R, S: `5 M1 a$ U c! ]% M
How many popups get served to the visitor?
. q0 }* k+ ?$ @+ @- ]The number of popups served varies depending on the PPV network. Some pop more frequently7 c% E& |$ V9 G6 H
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) ^% R# m$ N# o( a' w5 Q' ~6 e! X' T, Jserving this kind of advertising, so they have to toe the line between keeping their software
* \0 J5 G& d5 t! S& Pdownloaded and still making a profit.6 X( E/ f6 W7 m. f* {" f% d
Isn't this type of software bad? Why would anyone keep it on their computer?) f# d& \! p- Q
No, this type of software doesn't harm the user's computer.+ p# L6 e7 ~3 C' u( H- a
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* f. F7 ]2 u, B0 i) @; Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 H; r( d* j S( J& [* Z! M; u
that they can continue to have access to the incentive.
$ ~; b, I3 t8 G3 s7 c( b& i' S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: _7 n5 N7 O# ^% k
How to Get Accepted into a CPA Network
* ]8 i7 e! x; x: g+ ?7 v* ]In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 \1 C% U4 O8 b% s1 ]to start looking for networks is Offervault which lists offers and lets you compare payouts across
; T0 h8 A+ H0 q0 F6 Q O, d/ Hdifferent networks.
* L" f3 K" f& `: b! A' {% kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ G! A; q8 Q5 b8 T& Oapplication and be as specific as possible about your promotion methods. Usually some time after
0 A; f$ B% R* [' ]3 lreceiving your application, the company will call to interview you. The phone interview is a critical4 K2 f* ~5 x, F* h* T1 g+ q' d5 M
part of the application process, and most networks will deny your application outright if they can't get
$ ^; y0 b* k W9 Q, y& vyou on the phone.& B6 z! n7 {) e/ T1 C/ r9 l; ^
Often, the person who does your phone interview will actually become your affiliate manager after: [+ d, ~" c; ^5 a. p# S7 N2 H
you get accepted, so it's a good time to put your best food forward.
0 W) q/ U, A4 {' QYou might not relish at the idea of someone grilling you about your internet marketing methods over3 l( W5 h3 I0 a" R; v
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& S- r+ T9 _+ b" T! q/ u7 v Z3 Z, qWhat methods do you use to market offers?2 _* F+ e/ m* x& T# ?, K$ D; B1 S
Do you already have a website you will be using?
/ v) P& Q- S; c A# PHow much is your advertising budget?$ p, ^' J$ i+ ` D& |+ U! v
What other networks are you a member of?
- @& D, ~0 l. t0 I' g. W% [Who are your affiliate managers at these networks?2 ]# G& }7 J' ?# I) ^
Do you use social media (Facebook, twitter, etc.) to market offers?
2 d0 l* J* ^; ^, sHow much traffic can you drive?6 U- v, o+ @7 c2 c
Do you have a personal recommendation from anyone who is already a member?
/ p5 n, g* L2 ?9 P* M0 v2 JOnce you provide satisfactory answers to these questions, the network will approve or deny your2 o& z8 @& N# Y2 M. M& R
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 @7 k) F) B$ {persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 { k8 G( V! q$ U. m# efor the network can be helpful.
9 J6 A. }$ ^/ T# i UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate \4 j. @ }! h4 E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ h8 n; J, ?. L4 t' L3 O% z# t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 U: l( Z0 J* L) ~
people can open a lot of doors as far as networks are concerned.: W& y# y0 L( P3 A) u8 q$ [- [$ J
After You Join a CPA Network
5 R7 p7 G( N, t& P" a8 v$ w. HOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 \, B2 C/ ]5 r+ U7 R
and make an attempt to get to know them a little bit. h" W# m2 N; ?" A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( k+ d4 l: e0 S2 G3 F7 d& lweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 l6 Y. n8 s" R$ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* o8 ?5 q, E. h" t) a1 }& n) `6 Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) [" V/ o# R3 M" C( A0 Tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ t. B) j& |5 L# q4 O
email.- b: U0 j: Q4 N0 P/ t( S
For more helpful info about dealing with affiliate managers, check out:* h3 Q; I5 K. T: V4 ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
' y: C9 n3 K4 k( Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 F( U+ w2 d/ z+ p, Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. S, x# t! i2 }2 v: NSet Up Web Hosting0 M+ K9 W2 K, `: y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 m/ V: S% H2 o/ W* O+ sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
! S5 U! n* {0 X$ D }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' c, C: C# T( y/ C$ ?9 O/ G
whoever else is on the same server as you.
6 V5 t6 D2 @2 U' f) W. J, V+ }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: P, I/ J- f1 i) F0 p* Fenough that the visitor can't close the window before your pop up is even shown. You have about 38 q8 G7 v' S# c: x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* }$ J/ O) b3 `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; R, l6 a$ I' U5 T" Yhouse full of roommates (hosting customers)." t1 ]9 a8 D8 W$ E" _# H
In shared hosting, this is like having roommates where everyone has no specific designated area inside' m$ s3 T6 p3 Y8 L9 H% T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) O* H; x$ G: m! h) w
fit.
* M# p# L. a8 i7 k+ }* [+ WSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. ?; X' l" [5 R0 kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 K- V" F6 G$ L5 [3 `0 p0 M& |their food. Everyone else's food in the house has less space to take advantage of.5 a1 p( M# g( i& c% r& M4 h8 b7 k! v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 r4 r+ [ k! y j ]# X
any type of hosting this is a bad thing, and especially while running PPV traffic.) a5 V; Z3 x1 ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space. r7 T3 J, H* C) x( H2 G
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 c9 H1 L' |9 L4 Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
: H0 ~. r0 J& r, s; wA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) X7 m- K$ c7 tbelong to you and no one else can use up those resources. This makes it possible to serve much more
, L! y) p4 i. G4 vtraffic, faster.
: g$ M; w6 f ~: ?2 O! r0 IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
w: l1 |1 J$ ?6 bAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* B8 O8 _# H, n' [# a8 o6 [# C L1 B
here:
3 U% M v, x3 u2 ^ ?: jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' b, K% V* y! E7 _4 \* s( P! G. MVPS&highlight=hosting4 Y% ?0 {( ?- H, E
Dedicated-Hosting-vs Shared-Hosting
& C, o0 b2 A4 H5 s2 k6 _& {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 ~5 p0 @2 ^* f8 _) r- Z" GHosting...Your-thoughts
9 q- I4 m- {, b: J8 h# L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. A+ }2 G5 u; E! Y6 \
Hosting Providers for PPV
5 o: F) b( U3 w+ v6 X# @+ B; x4 TBeyond Hosting
9 u. ^5 y* q* D" o. J) W( K/ _http://beyondhosting.net/
& @) |7 j3 F- O" `7 T7 D* FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 m5 R) p0 r0 ~& S [1 m; R0 t9 Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 [7 M) |4 c4 b
direct linking with PPV. Also, these guys provide great support.3 r# p1 G' g4 J9 x# I
Prosper202 Optimized Hosting
! o% h" J% A% D# N) i) }http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; Y6 A& O0 r& B
CPVLab Optimized Hosting
3 y) k3 `0 ^ u5 a7 khttp://beyondhosting.net/CPVLab-Hosting/
/ @' V$ G2 X6 O. m0 ODomain Names for PPV
2 k$ }- q# _3 H+ KOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( A2 Y: A) o7 M6 O& N( P# P
where you're going to host your tracking software and your landing pages if you decide to make them.: g# \% W7 ^- \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: f0 f( f; `" u. Q% h# B4 n" N6 d
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 x- [2 J9 A& A/ K9 r5 V3 r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! ]8 r/ ^) t: c1 X0 C4 b/ X# Gterm or build a whole website.' f/ G' s8 I! K5 ?4 X0 p6 V
After you buy hosting, a domain and get those all attached to each other, the next step is to install. `+ P. d2 {3 Y9 a6 Z: l3 z
tracking software on your domain. This is really important, because it is necessary to track your1 r- o. ^9 r& y6 Z5 j* Y
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 ~+ x$ n7 K& z. R7 n3 w1 mtracking, it is impossible to know what is working and what isn't.
4 e& U7 l7 S% M: TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& c* J) s1 n! s" Q$ U s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 s! A9 H6 b3 A3 m g2 {! |2 KProsper202
% V; s! H6 k) b& p" j4 R3 R. chttp://prosper.tracking202.com/apps/
' ^6 Z7 e) K& a8 }4 b) }CPV Lab
: j) l; |! K3 d K }http://cpvlab.com/
. L% P( G. j* e# j8 jCPVLab Help Videos
* n+ z3 k/ F o# I8 c& _/ |& qhttp://ppvlab.com/oweiw/oiurw/vdm.htm! T" R' w* H2 m# q0 ]
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" R" g! X5 j5 u- r
industry standard.- o3 N |5 ^4 p, Y3 o7 [" p/ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 I4 k: y# Y6 G: i8 G/ k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; X5 r+ y% @ F4 U/ y K
good support if you have problems with your installation.% {2 B- C k" U' O+ i( \9 z
Tracking 202
* V( H" {+ @: A4 q: ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 s: I6 X6 q; `5 U7 G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user |! r8 Z2 D2 a, p
area.
% N1 Q. l# @! l6 C! G( f) lIf you choose this option, keep in mind that your tracking software, one of the most important parts of
4 ^/ \& l6 _7 h# ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) U3 }! q8 u! ]* U/ h$ y: L
interface, and their hosting.
5 z8 G* H" u1 m# E& QAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& Q6 v4 [" D/ m
and targets which you are bidding on. Leaving this up to chance in order to save money could
( P5 X' L. j0 Q5 Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
& ^. x) i/ X2 T6 j# dwere using.
7 o( h5 A4 X* k! o9 tChoose An Offer& c0 ]2 H6 V, y) b
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! N7 P6 g' p- v" c9 H) T$ b) }
Lesson on Offer Selection
6 A1 j' l6 D0 L7 K. h8 u4 Khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; ]( U7 I+ Z4 F$ o' ?5 G$ H sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." g5 ^4 P1 l& C2 Y/ U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 k, X$ V8 E5 dLeadImpact as the traffic source.
1 p0 R. V* X! `+ V1 o/ nNow the best way to learn how to put all of this together is to just get started. For some variation in
% `* u5 V8 x' {& R1 S2 i; ]+ hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 }( _+ I8 j* C9 vcampaign.8 y7 X) v4 y( k4 n7 ~) u" v1 F
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# B# \' N, n8 e* V
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 ^9 u( _6 r9 t- ]5 h: ?7 i1 B
that all traffic is accepted.
6 ?) F' L; { O' M/ S; IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# `1 i! l; @) R* l2 b5 CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) m: @1 z0 V. }1 ]get creatives like banners or images specifically for the offer.
' t$ u; i, \: c! p( o+ L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( p& k- O! k& \6 M. |; a4 d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: A' z9 ~5 d1 O% P& r1 I& H+ U# ~3 p5 utrack my keywords. Without doing this, it isn't possible to see what's converting./ E5 P% `' s+ ~+ R9 f8 ]: e% {
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" E& |, ^% B1 Q( h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ n9 _% j: v% {" `0 G' S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ k+ f7 Y4 f; q' `' G/ U- Q
bottom of the page:
" v1 N9 z9 t1 |' hNext, I have to cut and paste this pixel into my offer at Ads4Dough.
0 l" Z4 {0 ]$ P: y+ o- ]0 uClick on the offer → pixels → Add a new pixel and this comes up:
8 y5 n( Y$ @3 a6 s: `5 k9 qMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 W9 V& f+ }! ~- ?
from your software into the box that says 'Enter URL of image to load'.
+ ?2 s/ Q2 z9 lOnce you do this, it should look like this:
' q& F( s8 S M$ Q% U# c# j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 ^5 u. i w( T# }: G8 n) ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 C% z* W u3 Y5 t) t% e( zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 s" ~6 q* r5 u! ]$ z5 W0 Y
Prosper or CPVLab.
/ H2 S( Q" M" o! u" c. Q& d9 d5 O- S% {3 e
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