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PPV GUIDE [PPV新手入门][28页]5 t# b+ D4 z) ?
详细的请下载电子书！
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Newbie Guide) O, n4 b6 Z P3 c( l
PPVPlaybook.com2 q, d, {5 O! `! `3 [3 ?
Tracy Shaffer. z2 i1 I) u/ | k/ y5 ]' C
David Ford/ u- b0 E! y1 r6 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' J! c7 i7 k8 t5 N
Getting Your Mind Right to Start Affiliate Marketing* m4 ^2 r, ^/ j. C" }7 @, i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( t X, _- H+ F1 dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 g: m& R' Y. A+ m/ m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, K+ I6 G2 G4 ?, i% u0 Y" i* Y7 Vwith any success, these claims are laughable and far from the truth.6 L+ J( V- `" P) U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 X$ M) V1 g) X! X6 k0 lflow management. The main benefits are the low barrier to entry compared to other businesses, and+ @9 U. [ n: d3 Q- U6 Z( s( f* [' X
the ability for a marketer to be a one person shop and make an incredible amount of money with low
h. v5 }( f$ o/ Z& |# x d4 S5 boverhead.
a' a: [. h. A+ p1 G& eThe winners in this business are the ones with persistence when nothing works, who know there's
9 }: Q$ ^3 r/ V0 o/ `! nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 w+ K3 d4 h: c1 a' g; S' K
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# c G: f" W+ J0 }9 ~& c5 Hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" n9 C, \! f+ `! o- CMost of these things happen suddenly and without warning, and they all contribute to the amazing& L) W# `# ^) ]9 _. `
learning experience available to anyone with a few hundred bucks and the ability to open an
8 I6 ^0 J9 _! M8 ^2 Jadvertising account.2 V3 ~! T0 W2 Y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ F$ L$ [- W+ p/ u. r. ^3 Q3 Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 B8 E8 F; |2 rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& }: o! m! l% @8 `: N& ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% l- Q: r ]/ t' l6 g7 m, O% vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# D5 z4 W- @4 d5 l* Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 n6 e6 v# q' f! Rstarted building.
! \2 Q, N4 v4 Z9 ~$ y& N, r& C- TThings you need to get started:
& @& v; J3 N; {) u1 Q, T3 h. f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 B% \- ]8 Q' m+ e0 F% c3 I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! P1 m) \( I5 t9 z% L" i, w' a' ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ O4 T6 @+ b4 V, j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 z9 H0 o' s! ?1 ~: `9 wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic j; s% `7 L+ F! P5 _
with PPV.
. Z6 i3 g- I( m6 s5 t- M3 Q! @/ l$ aBasic Getting Started Definitions
; M: Y# B0 {5 `' U# p+ {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 C/ G @! t, F; r1 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- ~6 H5 \! j. r- C f1 M+ Q0 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" X3 \% L! q* T; a6 k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ y4 v) ^6 J2 s" Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 X6 G# P) n2 Y4 T+ _+ {" Preceives a commission on that product. An example would be the Amazon.com Associates program,) M6 l9 E, S+ f2 C3 v( k
Comission Junction or Clickbank.
5 X6 u7 ~9 o7 ~5 PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' w6 j0 ?4 n$ }0 ]- _9 \; @
an action like filling out a form, submitting their email address, signing up for a service or sometimes: o+ X" n' Y- F2 D' s3 |
buying a product. An example would be Ads4Dough or Neverblue.
5 [ D) b# j1 i5 y. _8 P0 a- F7 U4 mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( H0 q7 d2 k( M# f1 y' k2 w+ ?5 faccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 _ P* S. [* k" M/ o
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 s( E) t' ^" J" b7 `+ dright from the start can really help you.: E# J% t0 q, v A* d$ ^' u0 ?
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- U% P/ g" R) i" d; kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" k# p4 f1 Y) C# Q0 @$ F! \4 ]view, starting anywhere from .01 or .015.
- y0 l& u+ @# ZIn order to use this type of internet traffic, the affiliate can sign up with a number of different: ?" U. Y$ [! R" Y0 V( h' z* }3 b
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! @+ ~. \3 ^) R
MediaTraffic, and AdOn Network.
+ ]0 O b- l% CDon't popups get blocked by pop blocker software?# U( ~! U1 v `5 D* D- R: k3 l
No. Popups are served in a new browser window as if the visitor had opened the new window
* R5 t) k ` i' j" F7 u# cthemselves.! _+ t6 k r; ]" e/ p
How many popups get served to the visitor?0 p# i, n1 O% | R/ f
The number of popups served varies depending on the PPV network. Some pop more frequently# Q. q" I6 b; R, I0 g( P
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 ^9 x0 S. V* w1 E- q: b1 ]& E' R
serving this kind of advertising, so they have to toe the line between keeping their software
. V# q( w3 u" Ddownloaded and still making a profit.
, d$ q7 ~. X1 @6 P3 IIsn't this type of software bad? Why would anyone keep it on their computer?- l; M& @( j: G0 c0 ^: d
No, this type of software doesn't harm the user's computer.
" z. A% S* {" n5 g7 x( rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ c, e* L" @ q" V2 [3 s5 v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ i- D& V9 v9 t- |& u1 k9 W9 R, b4 ]that they can continue to have access to the incentive.- A* f1 L: \' U0 b* a% u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 j) A: [8 Z1 L/ F, A5 S6 sHow to Get Accepted into a CPA Network7 m, `! R+ D, z5 t8 h5 T4 v3 o
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ t: d7 u; K. t' F8 p3 P
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 H1 Z# q0 Z3 p1 j' a% j
different networks.
. Z+ b4 d6 d% |: uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ b' g( u( ?4 [- y0 e& ]
application and be as specific as possible about your promotion methods. Usually some time after# n* [, u7 Z, d1 v) Q
receiving your application, the company will call to interview you. The phone interview is a critical% G+ Y; {$ q+ ~" g# t2 ~ o" N
part of the application process, and most networks will deny your application outright if they can't get
. Q( a$ D% x& V' E! q9 xyou on the phone." ~1 ?! X8 b5 r1 D( U
Often, the person who does your phone interview will actually become your affiliate manager after
J/ C) A+ w) W0 L, z& hyou get accepted, so it's a good time to put your best food forward./ l; T0 B' A8 i" l. f
You might not relish at the idea of someone grilling you about your internet marketing methods over* `; `6 v: J8 T6 ?5 i# w* Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 Z3 b7 D6 l) \4 w
What methods do you use to market offers?" } Y7 \( _& J0 q
Do you already have a website you will be using?0 i% |( H/ P. y$ z/ W1 R
How much is your advertising budget?
( T8 Y- c }4 m( sWhat other networks are you a member of?
7 G( G* K* _) H9 b' ?Who are your affiliate managers at these networks?
3 a" |3 J! Z l( n Q* `2 ODo you use social media (Facebook, twitter, etc.) to market offers? y7 F7 g& G9 ~, M" x; T
How much traffic can you drive?
9 E; U7 [- v, y! ?$ f) sDo you have a personal recommendation from anyone who is already a member?
! _% i+ t' g! a% V DOnce you provide satisfactory answers to these questions, the network will approve or deny your8 M; j& Y9 w0 n; M% ^
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ P( L, O2 R& M- I$ {6 Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- r( n! N# T' ?
for the network can be helpful.
; j+ s. A1 S: j! r+ {+ k) yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 Q% P1 c- B8 q- [. J+ Y2 r% M
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# p& M0 A( p7 J9 B5 J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ t; o# T/ h C* q! Ppeople can open a lot of doors as far as networks are concerned.
: W1 v: K& {( T( Y+ ~After You Join a CPA Network
! w1 n- X/ ^) U( u# UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 w0 d& E( K$ ^: `% f
and make an attempt to get to know them a little bit.) q+ i7 o9 p3 q# \8 \( Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 r; i9 D: z v" _weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% Q5 c" v# W! S9 ?. F' t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ b/ m# R0 ~ w, L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& C- b' p) r [1 q, [, }0 hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 O5 I5 d; R3 x! jemail.
5 Q; I0 p0 {( D+ |" rFor more helpful info about dealing with affiliate managers, check out:- |0 e9 |6 `, w/ h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/1 o$ f9 S4 S8 n0 I7 G. V% z
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 |9 O: `6 t( y$ j! P/ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 F3 g, X$ [4 \9 [; T( \$ b
Set Up Web Hosting/ M. f6 \8 w# h' E+ i/ E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ ]8 i! ^" F0 O( V# sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared F5 C" J( Z7 O. a# y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 Y9 x, G, d; Q, jwhoever else is on the same server as you.5 x) [) M5 h1 q$ O# A4 d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 E# d2 @4 q0 g# c( o) y# [1 @2 nenough that the visitor can't close the window before your pop up is even shown. You have about 37 U2 M r6 I, C6 p7 w$ J
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ s. u1 e- C- H+ M. h7 k' T$ c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& }8 Q1 b9 c& ~; uhouse full of roommates (hosting customers).
6 `: g2 i: ?. T7 v7 `In shared hosting, this is like having roommates where everyone has no specific designated area inside
. @' j3 C6 V9 X& c" Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 n1 J2 I; L8 J8 o( jfit.+ O# f: ~, Y& A: s! r# l# K8 ^/ p3 p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ ?+ Y4 T s+ f) [" `the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 X" l; M# p) X( e: K8 \
their food. Everyone else's food in the house has less space to take advantage of.4 H0 T7 L7 l- T( B8 r }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! Q, h& z4 l# I
any type of hosting this is a bad thing, and especially while running PPV traffic." z* A/ ] J6 p
In the case of a virtual private server (VPS), everyone in the house has their own designated space: f- X/ m. K. }9 W
inside the fridge to put their food, and other roommates can't come into that space. The server is# R3 k* ^* @# z4 H
partitioned, so that each customer can only use a specific amount of resources at any given time.
# L/ J& ~' j" d) F6 ]+ e# yA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 D! m# ~- U$ v! x( _# Wbelong to you and no one else can use up those resources. This makes it possible to serve much more7 q$ x; m t% D4 i5 |
traffic, faster.
K d6 O: l% l* y* Y- pAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( p" x' g+ I( G A3 d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: N8 _ `$ x) t% d [here:
$ O: \ G. I' l, N( ~: j$ Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' _2 V$ h& M3 A U; _) I5 `- {5 R& mVPS&highlight=hosting
; ]0 l7 C3 F' v) \, l+ h3 @Dedicated-Hosting-vs Shared-Hosting
/ g1 B) P1 e% _$ y' z: E; Y Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 n/ w6 f1 I9 | B% U1 nHosting...Your-thoughts
8 V2 R2 t$ p7 A6 v4 v1 @) Q, h8 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* v5 n; _) l. O4 P" I2 i" a8 ]
Hosting Providers for PPV0 z: Z5 W, X% G& w: u7 M
Beyond Hosting
: Z. K3 `6 Y$ ^6 y3 ]http://beyondhosting.net/
% T/ Z& G( [: [! \- G2 C. i- fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- o2 _ K4 f0 C& v& H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ _& p( ]1 C' N2 tdirect linking with PPV. Also, these guys provide great support.3 n7 ~8 y/ r/ A( W7 n1 ?0 O
Prosper202 Optimized Hosting
* N! F! O! q& Uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
}+ m0 l' y4 q) l4 D* w1 HCPVLab Optimized Hosting# t, [4 b2 y/ ]6 J5 v) [( W/ O
http://beyondhosting.net/CPVLab-Hosting/
$ V' u1 W/ l5 X# c/ J, q vDomain Names for PPV h+ l, J% x% s+ |
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" ?& b V% Y3 ^0 Q% r# mwhere you're going to host your tracking software and your landing pages if you decide to make them.) X2 v* ~( R. e; M. k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ p' {0 s6 S4 Q! X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( C o1 M# P2 ~% ]% l5 S4 M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ k/ a: r9 O' i, \$ U3 w/ a3 ~: jterm or build a whole website.
/ y, s/ f# w0 S8 {After you buy hosting, a domain and get those all attached to each other, the next step is to install& ]$ G) |& W$ p: V" q
tracking software on your domain. This is really important, because it is necessary to track your
4 L; q* @3 x3 O+ F0 B; W. Tconversions down to keyword level so that you can optimize your campaigns. Without proper
8 `% c: T4 I4 z, G# G' b/ q5 d0 }% Rtracking, it is impossible to know what is working and what isn't.
/ j4 q; j0 y' a7 fTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 v! g n" K, z3 ^( P+ W+ i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( V; p- U* @# m8 gProsper2020 ]! z" O( Y% n4 I
http://prosper.tracking202.com/apps/5 Y6 ]8 X, i7 I, I4 e0 I$ Y
CPV Lab
( Q5 @/ ^$ r. g+ j; U3 {9 ~ S: r: Khttp://cpvlab.com/3 H( X5 `$ {0 O( Z' a" I
CPVLab Help Videos
# Z- ~! Z/ M- C& R6 Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm; V5 g/ @* L' f2 i6 v
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 @2 h$ k9 g" H' X4 zindustry standard.
& `/ N7 C$ q3 B4 O' b" r5 t P+ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 q$ G* \/ f# X! PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! M! v+ H( q. @2 o5 ?good support if you have problems with your installation.$ G2 M; N. s+ U1 M# F3 a( s
Tracking 202
! w! u2 @5 h+ {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; c* Q( z! [8 p) b
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 H$ i; C1 B, }3 s1 L7 B% S, x, d
area.
! y! E' i; E" }6 w0 Y" i% Y* W3 kIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) b' i" X8 e, p! b/ g* fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& y( I* s# _+ Z; D3 K& L
interface, and their hosting.
- _& v& F$ |* ]# q7 }- F2 ^- XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
: y' t t' y& yand targets which you are bidding on. Leaving this up to chance in order to save money could1 j9 L. ]* X2 E |, w- m8 z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 m+ A. X# L+ z9 }9 f8 v8 z
were using.
4 R, E3 P6 ?9 h# f3 pChoose An Offer
- Q1 |$ H- B4 H% b# J& nNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 \7 ?% ?2 Y9 ?1 j4 n
Lesson on Offer Selection4 U- |$ m$ S5 I' S4 M& r
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 W" C$ m& j3 w; uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 q6 r. F) e, W, D1 BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 U. k3 @. S* ~" L5 v/ c" ]( C9 f' g
LeadImpact as the traffic source.- E( p" ?- W: a& A) f% I" A# m
Now the best way to learn how to put all of this together is to just get started. For some variation in% ^! g7 O: Q: p: N# s: W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 y5 Z+ ^" p" {2 B! Fcampaign.
( f$ w1 l# J# y6 i2 _7 iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 h, o$ R* I3 M7 C4 e Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 n( i4 M9 x9 x0 x) _4 Ethat all traffic is accepted.
/ p' h: ]" d; U( ~! E3 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 z0 i t! b! x- V( [8 d- _9 b4 NThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 y- M; x5 ~! V) W" Cget creatives like banners or images specifically for the offer.
* K6 L) g5 E$ G1 S L. u% z7 y, y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 n4 G/ c6 Q6 m# NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 I+ l, n$ ?$ w3 ^4 }; a; o
track my keywords. Without doing this, it isn't possible to see what's converting.
; f, |# O" i& C( l# qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 w. l$ D0 h( Q: L, Z5 n3 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# f5 v! D$ t) D7 a% U( b! wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! [7 p R) h) ?1 u5 \0 x; d
bottom of the page:
1 K3 d( C0 T% m6 @Next, I have to cut and paste this pixel into my offer at Ads4Dough.% L6 f2 S. b/ [
Click on the offer → pixels → Add a new pixel and this comes up:. ]- Q. N8 U8 o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. `) Q& P" q* |5 Cfrom your software into the box that says 'Enter URL of image to load'.
# P' [, b0 a6 F0 w jOnce you do this, it should look like this:
6 B" K' {9 V9 K$ H3 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
B- W" T X: B: ?: _( QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: V& i$ k: J+ X: f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# X' j" _2 k- E! I. A+ d4 _ a
Prosper or CPVLab.% ?$ c2 o( d6 T: W
Z8 o& S- ]( B5 D" b. j: v) [3 C |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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