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PPV GUIDE [PPV新手入门][28页]8 a( b2 f5 W, k- ` K6 Q
详细的请下载电子书！( {( P5 V" O& k5 {& s, ]
; Q0 k0 F5 q& p' ^9 Z6 a7 l$ g0 H R* Y4 F$ {( v8 O
Newbie Guide
: `- h: E- i$ L! VPPVPlaybook.com V' r* q, F$ q& `; G: @& q; W8 U
Tracy Shaffer- ?0 ]$ @# a+ h1 f; P) |; J% V
David Ford: ^7 K5 X% D- k$ z" H) W: D. u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 Q& D/ a5 c% O5 V
Getting Your Mind Right to Start Affiliate Marketing, b. ?& h+ z: g( X$ D. M9 b
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an f, i6 n" i' @% n! E* P; ]+ }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# f' A! p! O1 t" U( qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) n, @# l6 P8 Gwith any success, these claims are laughable and far from the truth.+ t4 x" @; j9 ~7 d! d
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; Q! q4 |- X& wflow management. The main benefits are the low barrier to entry compared to other businesses, and
' d- W9 i9 R: a' {3 Athe ability for a marketer to be a one person shop and make an incredible amount of money with low
4 M- p% I- q1 w% Doverhead.
5 ^9 x' `3 Q# f( dThe winners in this business are the ones with persistence when nothing works, who know there's# w& i5 c9 l: I# G; l+ G
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 P1 ~, M5 e- M$ W1 {The cold hard reality is this: virtually everything in the space is changeable, what worked today can% |2 L- e/ S6 x. |+ m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 N, Z) e: W/ e
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% N+ j+ v% E- D0 A$ G6 [learning experience available to anyone with a few hundred bucks and the ability to open an
9 V( N* r, u s u& @advertising account.) j) J4 U o/ t2 R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& q. z4 H2 [+ p
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 j# P# @# Z1 }" i- ] }& L" O! B& umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" B) \. N% l+ V6 Xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., Q! E% a4 y, I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& }5 i& ~, n8 D/ s6 Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 e4 p/ c+ ^$ O
started building., X! P9 F% [# r# ~' s7 I
Things you need to get started:
3 f* N6 h; @8 Q( t: ~& K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( i+ `, h9 i& A' c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 O9 k0 |. R# ]- N. V! I( C7 e
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ v. g. b0 {$ N; V6 V; |
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 ?# H+ l/ N" ]. I, d' N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ h6 m" D$ h0 iwith PPV.% S5 Y* w: t5 M1 s) O" |$ B5 i: R `
Basic Getting Started Definitions2 K3 {3 v# z1 T7 N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! d" D3 `) q& G! Eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 @" R8 H2 k6 f9 Z6 R4 O& W* D" x0 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; \! o% V) q6 Y% n K7 L' |# U$ N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 G# \ d; J) z* ^# o0 U5 w& o2 T; gCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 ]$ y- W- Z3 N' a1 S" G
receives a commission on that product. An example would be the Amazon.com Associates program,8 m$ ]6 {& K. D+ L' V1 d
Comission Junction or Clickbank.
, k- L; \6 H N! `2 U {, dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; e) }- }+ o5 W0 s6 M6 z9 aan action like filling out a form, submitting their email address, signing up for a service or sometimes
) F( _/ \0 H1 O. ebuying a product. An example would be Ads4Dough or Neverblue.2 A3 k& h4 t' b4 T; Z( K" A$ ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ t3 z* z& w4 ?/ }& D' Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- ^, a$ j& \1 c( c& L5 R4 @related to an affiliate's account at the network. Having a good relationship with your affiliate manager- L# |& f) I7 L$ Y4 [4 W! D/ W
right from the start can really help you., }2 @2 |% G" f% b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% l4 z* D9 l8 F9 D0 q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ l' X! T- G+ p* Z! h, Zview, starting anywhere from .01 or .015.
/ H+ S( n; K. I! ], D* iIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 N0 Y! m8 B/ f! Ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! W( `4 Q% q: w1 Z' TMediaTraffic, and AdOn Network.# A& S6 | r4 U( z1 y/ P
Don't popups get blocked by pop blocker software?5 C2 I/ }/ ?! |/ H8 H
No. Popups are served in a new browser window as if the visitor had opened the new window
$ D4 W* F# C" Zthemselves." r+ ~* K, R# B* @% K+ ^
How many popups get served to the visitor?4 {" t, ]: b9 w* o' i) B
The number of popups served varies depending on the PPV network. Some pop more frequently
+ m3 v& M7 X/ B5 d) A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! ^7 u2 r, ^4 j4 U2 E
serving this kind of advertising, so they have to toe the line between keeping their software" [8 G7 P$ K& y5 U3 G
downloaded and still making a profit.
1 ]/ V" _! v( G& a0 L- MIsn't this type of software bad? Why would anyone keep it on their computer?- h3 U9 u+ m. ?* P {) Y- u$ [! A
No, this type of software doesn't harm the user's computer.6 n: o4 d! R; {$ i# v! I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& ]. t* j4 H+ B- q9 n! z0 m: ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so C) S# ?% J2 _ D3 A
that they can continue to have access to the incentive.
1 Y2 H0 d5 b; L' @3 E S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* f2 c. G: Y' E3 rHow to Get Accepted into a CPA Network
$ y; Z6 Q9 J' Q6 m$ Q0 xIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 @7 g% S! z4 w/ S4 M# O
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 S% P* z% o& d* z2 b0 m4 r
different networks.
7 Z$ ?9 l# n" S! D) [* r& IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
W2 k s1 e+ }application and be as specific as possible about your promotion methods. Usually some time after
' n, D% U" P: E( z5 C' l4 ?( kreceiving your application, the company will call to interview you. The phone interview is a critical
4 C/ v1 `6 a) D" Rpart of the application process, and most networks will deny your application outright if they can't get' Q4 ]1 [7 E; K6 t8 i- d) D) k
you on the phone.% [% } A1 b& t" Y+ w
Often, the person who does your phone interview will actually become your affiliate manager after* t) r q! N3 g# G, S4 ]
you get accepted, so it's a good time to put your best food forward.
; n; v% ~: @) ?/ E' ~0 l& F8 dYou might not relish at the idea of someone grilling you about your internet marketing methods over9 t: M# m3 r6 N
the phone, but trust me, this part is critical. Have answers in mind for the questions: B- Z- r% ~+ f8 U( L% D, ?
What methods do you use to market offers?
) r) f7 M: r/ \ _- ~* _Do you already have a website you will be using?4 I) U5 }7 ]6 U# L% S
How much is your advertising budget?
! ?4 j a# u, r- h3 w/ l- W6 HWhat other networks are you a member of?
( M; b; ?: y+ n9 U- QWho are your affiliate managers at these networks?
; D: k0 s; d$ ~/ l. JDo you use social media (Facebook, twitter, etc.) to market offers?" A1 @( o/ t% ?- D1 j- j/ M: y
How much traffic can you drive?( O% b1 o, o* ^. z1 e3 Z
Do you have a personal recommendation from anyone who is already a member?
- X. z7 x, [3 ?0 V1 DOnce you provide satisfactory answers to these questions, the network will approve or deny your
( T* k; ^- @( _" k' Fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 B5 z9 a$ s) D3 m0 P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. [$ W6 ]9 u& n/ E% I' kfor the network can be helpful.
7 I2 A v% y! Q/ BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 e, t8 S. ~4 A: P& V3 b; \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 a F8 [) c/ l" \2 \owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" r1 h B" I+ O: ?6 R0 `people can open a lot of doors as far as networks are concerned.
4 F K7 s* y1 l1 d- r) T* {After You Join a CPA Network) `3 x3 ?* C# i. @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 E) R- y) U! a8 B$ J# r- `! z9 o
and make an attempt to get to know them a little bit.
2 R% d3 B, s R$ j2 YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ M' O4 d1 s; Z; u9 O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 ?& q m, n' a# m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! @ l: j+ N- R
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 f* X3 A6 a9 ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, F, ]+ {; i3 P- `2 Oemail., v o) h8 k7 j* I+ f0 S8 a7 s
For more helpful info about dealing with affiliate managers, check out:
! P$ v0 K% z! n) H& {0 Zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/( D& {1 k& ]( j& \# E' f
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: J9 F. O5 g+ M2 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ O w1 j. B1 S0 ^2 O YSet Up Web Hosting
$ e; N! W) C h5 MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ v `: z5 n) w) C8 H( q, Mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 K5 B" k! w- k, t$ E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' y, n) I% Z0 t9 O
whoever else is on the same server as you.8 f ^3 ^& ~$ r6 G" @: O4 |
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# t* v; o# E% Z9 }6 H$ Venough that the visitor can't close the window before your pop up is even shown. You have about 3, E$ i( K" o3 J# u5 P5 N$ s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 ]2 J- y2 n0 v& yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% J' Q1 g3 y) L6 k4 Hhouse full of roommates (hosting customers).2 R5 M- Z ]- ]2 t9 [! F2 J- v4 S f
In shared hosting, this is like having roommates where everyone has no specific designated area inside# |9 Q' M% C# P6 s8 G* ^. A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* Z: K4 B( _) l4 ]
fit.0 }# D/ m# C9 W' D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 J1 E, B& }# i. r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 i7 j3 `3 R' l" o8 X; U/ b Xtheir food. Everyone else's food in the house has less space to take advantage of.
3 Q5 f$ ^8 ]& G% K' mIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. K: r5 C0 Z1 w% c
any type of hosting this is a bad thing, and especially while running PPV traffic.
9 H6 v2 Z! g1 oIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" v0 t- [$ i- u# D8 M: Q Yinside the fridge to put their food, and other roommates can't come into that space. The server is
9 F, Y: c) h4 S: P$ mpartitioned, so that each customer can only use a specific amount of resources at any given time.
* q5 o; r3 A1 n+ ^$ z) |* xA dedicated server would be like having the whole fridge to yourself. All of the server's resources0 d9 L& T8 {9 l4 P5 O' n, S4 H
belong to you and no one else can use up those resources. This makes it possible to serve much more
$ C% i( Z9 ^' vtraffic, faster.- w2 e# `/ t) l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% ^$ J! I! e/ v6 m8 d) N# s+ E kAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& ]* B4 I% ?' Z7 m6 y
here:) M; u. a! W$ `' J: K6 Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 ]9 x' S" c T7 ^ aVPS&highlight=hosting4 x# @% f* r, Q& G* s9 t
Dedicated-Hosting-vs Shared-Hosting: V' g8 A: E0 V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 e: V' g( E, D6 ^1 }$ f3 e' ^Hosting...Your-thoughts7 s- _5 [# f/ U P! Y6 j+ Z" K* J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' b! r5 v& N' W2 u$ r6 v3 N
Hosting Providers for PPV
9 D8 c& P- c# kBeyond Hosting) Q+ W' j7 p8 O+ U/ W" k$ E2 h( y( d
http://beyondhosting.net/
5 P- \; }- \3 P+ IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 L9 c% C+ t% breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" Y! w: U& A2 Mdirect linking with PPV. Also, these guys provide great support.
4 D/ A( ?. X& B0 e+ v# B# UProsper202 Optimized Hosting- t1 t- m& a& e9 x, [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 u0 S9 D1 T9 J2 @/ v
CPVLab Optimized Hosting( | J5 B7 g; p8 s- }$ d2 k
http://beyondhosting.net/CPVLab-Hosting/ q. e" }% @1 _+ V( R
Domain Names for PPV: B" A( S2 |2 I9 a' G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" `* e9 K! v4 s" e% S
where you're going to host your tracking software and your landing pages if you decide to make them.1 V& E1 d2 }: \* w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. I1 u# O' X7 ^) Z: K# c
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 ?. M0 ~' J& g+ [% ^.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 l" m' z C0 g' W" E( n, Bterm or build a whole website.- o, X/ p, X& B2 c6 v: m) z( K
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' o1 V6 N- y; R$ ftracking software on your domain. This is really important, because it is necessary to track your+ J1 c/ ~7 \. s) H5 @
conversions down to keyword level so that you can optimize your campaigns. Without proper7 P+ y; J) ~7 K# E, x" ^; S
tracking, it is impossible to know what is working and what isn't.2 i: Z5 [2 x8 e6 X7 l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: m3 |" o5 @0 z3 |+ u, Sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
Q- x i( T$ s4 YProsper202
$ F) I* F$ ?. ?( f2 X% k. Ahttp://prosper.tracking202.com/apps/) X g( w; d3 Q+ `5 ?" I: }
CPV Lab. s. `# L! g; ]
http://cpvlab.com/7 O% d6 C) p" M, l8 L& c N
CPVLab Help Videos
. F( G6 j0 V" Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm; @) G- I/ o7 m5 k2 F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( f- T3 C- ~# ?; C8 r$ l% {industry standard.& ^* @" H6 C3 [) {4 D& i' c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 t- J( A3 p$ t8 A- _1 _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: f0 F) b+ c) @good support if you have problems with your installation.
" c" U Y0 k1 P6 D- fTracking 2023 k: m1 w' e7 I: P
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 g) k' \' t) y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 q+ X8 {$ S( o" J7 D* A: Z! harea.
4 j& v7 _+ J8 |If you choose this option, keep in mind that your tracking software, one of the most important parts of: V0 l, z4 V/ }% T# P& a7 g
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' G7 D2 r+ ?% N& \1 kinterface, and their hosting.( V, m' p a8 l5 `' w' t1 E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ A/ s& N5 m6 j4 X
and targets which you are bidding on. Leaving this up to chance in order to save money could1 l% X$ E6 F9 o& j! C
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& S7 Z' Q) }6 i) u0 f- ~were using.
6 H: o, A, o; ~Choose An Offer3 ~" R1 ~- X. {# N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 G2 y! \7 w& e2 ALesson on Offer Selection( v( c" k: L3 U7 G' K7 s. y$ B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 O: Q3 Q* Y; l8 A. h5 J# ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& u; _+ D; t8 y3 o) aTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* |( Q) l6 p5 Y! ` a
LeadImpact as the traffic source.# A% y' {# f9 ?
Now the best way to learn how to put all of this together is to just get started. For some variation in
# p4 h' A0 {& e0 T) Hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 w2 K- J% q& c- ~4 e% hcampaign.
9 u% V& F+ ?+ u" O" F* m) QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' e8 u; ]# L3 A2 E1 Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 z! ^' l" [3 j' j3 G; ^9 o* Vthat all traffic is accepted.' v& U# R) ^ S/ S6 ~) e8 `1 ]
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 e' {0 ~+ K" K% y0 N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 d( _1 l6 ?7 K9 C5 D
get creatives like banners or images specifically for the offer.
; E$ O: o' l T) @3 `1 c9 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 w$ v% u1 i5 h sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! p; l L" T% ?/ W/ H9 X
track my keywords. Without doing this, it isn't possible to see what's converting.
' J+ f. J8 u. R5 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ t: |) j, B! B2 L1 P5 R* K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 z: O7 P4 }- g* s1 N9 u% g. KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; U1 i; k# E9 f6 T1 W3 M! E; j: H$ Y7 E
bottom of the page:
! r+ c: p: m- g( E+ g2 qNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; X. }. G: T+ e/ ^Click on the offer → pixels → Add a new pixel and this comes up:, v: ~& [% s; |0 {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* [6 P6 o# n0 r- y [
from your software into the box that says 'Enter URL of image to load'.: n/ Z+ ~5 S1 q6 A6 m! v
Once you do this, it should look like this:
# g* p/ W: ?; B$ u9 |% s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 e5 Y' ]# U3 e; y! K4 V% q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% D. m1 U( D( \* nNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) _8 D; c- }' f0 L W/ Y
Prosper or CPVLab.
2 `8 O2 h' u- d+ j* @
; @0 ~5 J3 T! H$ ?, U4 y |
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