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PPV GUIDE [PPV新手入门][28页]
5 [/ m- J, I# f% _' i/ [详细的请下载电子书！
+ Z O L, X- ~( p) @1 J. V# X X
4 V/ T: v; `* S+ D! t ?4 { r" o3 f: | Q0 `' U
Newbie Guide
j' B3 J6 F* A, R! _* q- ]1 D" ePPVPlaybook.com
/ {+ i+ Z8 i; d) E4 cTracy Shaffer7 T1 l! O+ i' ?8 G8 E/ o
David Ford$ l' V7 q# y! V5 U2 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; l0 v) W% x6 m: o
Getting Your Mind Right to Start Affiliate Marketing6 w. G2 w* Z! w' M" M2 R6 {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* H. r: H/ V& f M9 B, u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 L& p5 [7 b' F* j- }# L# G0 F. Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) O+ ~5 n# ]3 e$ mwith any success, these claims are laughable and far from the truth.
# j; j! ~9 _$ ]2 l) JAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 [# { Y' j' \1 \
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- N! T' A' d5 i2 O& Y1 mthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 P9 x$ N! ?7 f, Q; V T4 Hoverhead.
5 T1 v9 {# U4 N: uThe winners in this business are the ones with persistence when nothing works, who know there's8 ~; N! v; k# Q+ i- K
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 |( W5 Q. A1 i1 Z& D. ?# cThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 q1 ]1 s! a2 j5 G. H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 @9 v0 v# C. p0 y5 l1 g
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# V5 w, k6 u- \4 z8 Vlearning experience available to anyone with a few hundred bucks and the ability to open an
c4 T9 q |( {' M# N" S7 Y: f# Iadvertising account.
5 T# ?3 B$ I5 |: s! e9 ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ l4 I; D; O# }% W! {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 v$ t/ `5 C# Y$ ^' G& l: m: \
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ E, {" N. z7 a% i" b$ k/ Z6 s1 e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: x; h0 |3 s# m7 z% n) Y+ e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( }7 X/ h$ p2 g3 I7 }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* f- a' P- s+ j) @7 {started building.
: e1 M" X5 h1 ~0 l7 f0 q- \Things you need to get started:2 ]+ p8 v3 C0 C6 Q0 C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
y1 U* ~5 a T5 l: D. l' b2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 ]' B1 S4 I9 o4 {# e& e
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 r& n% J: b% H& W: f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' t4 n! v* o$ b9 M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% V( ?+ S# g/ Vwith PPV.4 t: _5 G' a) A% _
Basic Getting Started Definitions
. b& m; @: {. CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 k' P( v( Q+ G j7 b# O/ Raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 V- G0 {: m9 A! j5 ]( I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& ]& _# [& x$ X+ D. T; d! _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 `) o) C8 o, e. a$ n0 u2 Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 f6 N% T, r. q
receives a commission on that product. An example would be the Amazon.com Associates program,
8 x% I) i7 n4 c' x4 c9 u0 YComission Junction or Clickbank.
8 z% f' }+ l. z( X W, nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ o3 Q1 I# [0 ^ f/ k( M2 i% Ian action like filling out a form, submitting their email address, signing up for a service or sometimes5 y U$ G2 Y, z* y: `% J
buying a product. An example would be Ads4Dough or Neverblue.7 ]$ O+ E& C6 P8 k' t# a/ K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 O8 a4 a) F6 o t' A: C1 S9 @account, getting the affiliate approved for offers, bumping payouts and just about everything else; ?* }) u7 M8 Z; P) Z _! ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 G5 y% ^, x& @right from the start can really help you.4 D& B5 }# b( ]
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, K2 U1 b4 }2 W# Z+ d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: z8 o) |: o5 v& O" W+ z, }view, starting anywhere from .01 or .015.1 x$ {2 p/ X+ ]& f$ t: D
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 Y2 X& \$ z* ]7 ~( y4 ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 ^% U$ e, z* J+ i& M
MediaTraffic, and AdOn Network.# e7 g8 A: c- R6 {9 K) C; Z. Y
Don't popups get blocked by pop blocker software?
2 [( p6 t2 E% e/ G( C) t SNo. Popups are served in a new browser window as if the visitor had opened the new window
6 G* c8 N' V" Z: D6 Y* l2 M* Nthemselves.
6 V# h# w# o. s. e! V9 ~How many popups get served to the visitor?
$ l$ p/ P N5 {2 y5 B7 g% U" kThe number of popups served varies depending on the PPV network. Some pop more frequently
+ N, g& @* F0 B6 k- C(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. B1 s$ I3 I' B, L7 dserving this kind of advertising, so they have to toe the line between keeping their software7 S# X7 m# z; E9 m8 I5 P) [
downloaded and still making a profit.4 p" {5 P5 {2 y, h) z, z" ^
Isn't this type of software bad? Why would anyone keep it on their computer?. E' x8 N% }4 ^( Y4 E* X
No, this type of software doesn't harm the user's computer.
$ s9 g, E7 w3 b0 M8 zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% f; r3 z; z2 a7 w% Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ k5 _* z, [5 V! @- B" l! [
that they can continue to have access to the incentive.
Y, ]6 `0 q) ~# F& D% O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 w, g- e- e& x! h8 C
How to Get Accepted into a CPA Network
4 V6 g# J! P, Y5 U+ AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ u6 F* m: `1 O* n# V7 t. Hto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ s/ M$ \8 Z. t6 x: Sdifferent networks./ l% e/ y; ~; p! Z: l# w
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 e' n" L) M1 r. A Gapplication and be as specific as possible about your promotion methods. Usually some time after
1 o7 X8 u; E; i' O8 A1 wreceiving your application, the company will call to interview you. The phone interview is a critical
/ t) `# w2 ~7 P" g- \" _+ Opart of the application process, and most networks will deny your application outright if they can't get
9 B, m# m; M8 Vyou on the phone.
1 k% v$ U7 O# {: q; ]Often, the person who does your phone interview will actually become your affiliate manager after
8 k/ {( S: u' [5 n1 {( n) p( tyou get accepted, so it's a good time to put your best food forward.9 ~/ M D$ d$ \/ G" j, I
You might not relish at the idea of someone grilling you about your internet marketing methods over8 B/ o! s+ X5 u& }
the phone, but trust me, this part is critical. Have answers in mind for the questions:
; Y$ G: `! ^7 z6 H$ c, \What methods do you use to market offers?( l$ r8 X: I" X
Do you already have a website you will be using?
, }. v* M# N! r) nHow much is your advertising budget?6 a% E# N/ C! m% C% _) P
What other networks are you a member of?( ]! x" R$ k) m5 ?
Who are your affiliate managers at these networks?9 c# S* H& e! g+ v
Do you use social media (Facebook, twitter, etc.) to market offers?% V7 ^1 q) a$ y
How much traffic can you drive?6 Q0 S8 Q# X/ n0 S. _" S+ i8 i
Do you have a personal recommendation from anyone who is already a member?
3 U; B! E5 x0 b0 G; |+ ]Once you provide satisfactory answers to these questions, the network will approve or deny your
) u1 w9 j$ H+ i, c; Z' j2 Tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% D( x. f( ]% R5 x k* ?* Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
r3 }( N7 y9 J( `; C F4 lfor the network can be helpful.
2 G7 F0 Q! c: r; O. h7 E/ B# U6 zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ L+ `' S S: Z {; M; i% w
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 e) p( m" G5 c: D) B9 z# qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: @" Z4 J, X( Lpeople can open a lot of doors as far as networks are concerned.
# I5 d- |& V O( E% Q, z' v+ |2 MAfter You Join a CPA Network3 k8 e0 g! j- ?6 D* K: V+ a/ F5 S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, [. b0 e; {7 l. {and make an attempt to get to know them a little bit., d8 h% i6 u; }& h+ D' o5 h( d$ q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 i1 a, K z; `1 W. l7 dweight in gold. Start feeling them out from the start and try to get to know them. Once you get. m2 k1 M" `& q/ } I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 I# n% I0 S( k4 Q: g' E6 ^, s1 hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 X) W5 H- h- n# J8 x0 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) \- ]3 V9 V1 }4 @4 Q2 b" ?
email./ t+ ]1 w$ i- T# M. F
For more helpful info about dealing with affiliate managers, check out:5 Z! O: c" M0 N% j' J/ w
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! H5 C0 g/ Q% r0 R0 P' Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 d8 K. F# D7 k6 [1 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 q' ?, d; _2 _ S
Set Up Web Hosting7 t* t2 `6 B [/ g7 m3 I1 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 M. G7 c; H4 Y/ A. z, \2 A ?; Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 L) U( u p- G: f ^! |8 ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 T+ X3 t2 w V9 l( Z
whoever else is on the same server as you.
( O0 e5 o6 {; ?7 ]( T! r. `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ k( e9 z3 V: O& |enough that the visitor can't close the window before your pop up is even shown. You have about 38 ~# G9 g( T2 P H. D p+ H; V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% I$ G4 ~! [+ s9 {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 t5 m; S2 z& Q
house full of roommates (hosting customers).
0 z0 A) O# C5 iIn shared hosting, this is like having roommates where everyone has no specific designated area inside
- c, W7 a; p% ^2 t; w; S$ _the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' |& c L* Y# O' z9 ]9 E$ Afit.
1 G% M9 F( a- ~2 l0 R. SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 j5 W( F/ _7 i8 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate. h, q1 ^ J& \9 V7 I& b5 k
their food. Everyone else's food in the house has less space to take advantage of.' y8 d1 y/ t9 I: G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' y9 P" I4 k# d e0 R9 `0 e" y
any type of hosting this is a bad thing, and especially while running PPV traffic.
; v' w6 E/ Q0 b5 R O% W/ U7 O+ U1 r8 yIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ Y9 C* q' X6 K% sinside the fridge to put their food, and other roommates can't come into that space. The server is
) j: z4 v' u7 q F/ xpartitioned, so that each customer can only use a specific amount of resources at any given time.5 ?" R' N: c/ s) n" ?- S4 D
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* r9 i! M4 `5 n* r* s2 \
belong to you and no one else can use up those resources. This makes it possible to serve much more
, J: r" D! Q# _9 Z& Htraffic, faster.- Y( `7 O# @/ `( V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) l. ^$ f/ h a- b. s
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: F8 |) Y, I/ s; Y
here:- `1 d6 Y6 X9 S( `/ [" ~2 a0 u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ f0 F2 ?. Z/ nVPS&highlight=hosting
5 P4 D- B% @# W: O7 `Dedicated-Hosting-vs Shared-Hosting
* g3 V7 l# e1 x8 l$ {8 I$ x( _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- d9 X4 h H7 x, p: _
Hosting...Your-thoughts* W& L& P& V, y. `, f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 a, y, H6 q2 [. v
Hosting Providers for PPV9 Z* @ C4 ]# R3 q
Beyond Hosting0 m4 M# r( B: S
http://beyondhosting.net/! k8 \: C2 E4 ?) t+ A
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 Z6 M! o1 r% p& _$ M( Y! i2 x K9 Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 V" N! B4 F r4 F! g) Qdirect linking with PPV. Also, these guys provide great support.1 x) U: y) P5 s& z
Prosper202 Optimized Hosting
9 i- Z7 r/ y, m) I5 ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, {' B; A: |7 l5 e" p* D
CPVLab Optimized Hosting! W$ ~4 y% T" t& l4 N# o( d) o R
http://beyondhosting.net/CPVLab-Hosting/
& m! m6 G' a& zDomain Names for PPV4 W8 U; I6 }( ^/ \/ y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is y/ W* l4 v- \, z r+ B6 J
where you're going to host your tracking software and your landing pages if you decide to make them.
+ F, t$ v) q# M/ Z# W( Y% [- v1 Y$ P$ kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 W U; f, @. n* p6 q& @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: v& b( S/ N3 L1 h8 ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& j$ w! S' T9 X, V
term or build a whole website.; \3 z4 e( j1 l, g( U* W3 [! G7 U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
C) Z- ~3 W+ j; ]7 M" Ltracking software on your domain. This is really important, because it is necessary to track your
3 @3 F6 l }% D6 W- F" G$ p9 ~7 rconversions down to keyword level so that you can optimize your campaigns. Without proper, j' P- f9 A. U; l
tracking, it is impossible to know what is working and what isn't.
/ h6 x# o; o; f3 r% `1 ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 {8 L* }1 W; o2 {. p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 N0 K' D& l6 w5 I$ I4 ?
Prosper202
2 w$ I& i& \8 G- t5 c( m. Khttp://prosper.tracking202.com/apps/
. c' R6 J1 j% o7 c$ x9 XCPV Lab5 ]0 p! f2 P2 y3 ]' g% u- q+ l
http://cpvlab.com/$ ?( c8 {0 F0 `6 C, V* p
CPVLab Help Videos; w, I" y* _% ~, W
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ k! J. d' O- K3 s( ~0 U8 a" dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. L3 v, N% e) k; ^; j
industry standard.1 {! ]- d7 ~) r- t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# S! b2 O! b; Q* l; z) iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 ?" }( B+ Q& A. s0 a( H. Vgood support if you have problems with your installation.
$ ~( a0 x4 i' s1 N2 qTracking 2028 t! I! m% w) D3 |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. S# u. l7 x; s" e3 v# e6 l$ t O2 Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: ?+ S- ]* k$ S tarea.' W; M. S- s; @( O8 |* i( i- L
If you choose this option, keep in mind that your tracking software, one of the most important parts of: Q/ \& N$ Z z4 r+ K' d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 X4 W8 X4 z4 g" S1 g1 ?, r @interface, and their hosting.- ?8 l" \4 Q7 l. ~, C. r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* y4 c, G7 h$ D0 \7 k/ T
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 a/ ~* H. x8 o! r! p1 Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you; S, B! w/ M6 `
were using.+ T# X! [# {( D/ R e# R
Choose An Offer, _9 W, U: X/ e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 e* l: A3 Y: R$ K
Lesson on Offer Selection0 M6 i0 [, T6 {- O, c) P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 S- H- G6 b* R
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 q- o% I" R$ o7 H+ A: S7 U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; z3 O+ _' y2 J. ~/ dLeadImpact as the traffic source.
; b1 x6 P u" k: g8 q: hNow the best way to learn how to put all of this together is to just get started. For some variation in# ~) h# ~# D1 X8 S
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% b _$ H& @; z" X% U5 @5 A, c
campaign.
- f3 |+ _% S& \! L2 X) gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. [0 N7 d7 a" O1 K6 N: apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% w0 w) G; _7 q' L. d% P/ \
that all traffic is accepted.' Z) g0 F) q1 h4 @ _ M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; B, t5 r* M* [8 [- W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; @( R5 I: N/ m9 B0 j
get creatives like banners or images specifically for the offer." @4 l1 s8 r" ?- G, y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" |5 E; Y" l4 ? e' G! DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. I) `8 i5 O) z E' v
track my keywords. Without doing this, it isn't possible to see what's converting.
8 v1 [9 V' t- c. Q& H TIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- |' [2 ^7 _% X+ k% T) x. _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 i; \. V. Z" K% i+ s6 e2 o5 U$ [In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. R, d8 q6 _, i* Lbottom of the page:3 C0 s1 \, @7 L- J/ C
Next, I have to cut and paste this pixel into my offer at Ads4Dough. x$ Z; B a5 U, N8 u
Click on the offer → pixels → Add a new pixel and this comes up:! n& N, L4 e3 M7 c+ v! P$ m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 C/ R% X7 s" r6 b8 hfrom your software into the box that says 'Enter URL of image to load'.7 q, I# y, x$ o: B/ n2 G
Once you do this, it should look like this:9 F4 t) N4 {! Y8 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( W3 l2 P5 j4 P4 Z$ a$ c- dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* N' S( ^6 O% f( [2 |# TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 {9 d. }2 b. f* W$ h. rProsper or CPVLab.
9 X- v( z7 e9 M6 w, _6 s2 I
6 Q! t/ w. M& a3 @4 o |
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