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PPV GUIDE [PPV新手入门][28页]
, ^) h4 H* }# a: T/ w详细的请下载电子书！
z% o; N2 {, V( S& a6 `4 H) I
% @) u3 C: x, W+ g* ?
1 N& k) L) ~' s5 |0 X2 HNewbie Guide! b9 n. ]$ U. s8 p) g$ [0 m6 \
PPVPlaybook.com
x: I e6 X) D+ {Tracy Shaffer
, F9 ?* U9 v/ ^8 T9 `: ADavid Ford. |7 q4 p S/ Y- |1 i& I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! z+ Q Z$ \7 o8 V5 J
Getting Your Mind Right to Start Affiliate Marketing; I% E+ @; d: ^& o& @, [: ~* I$ f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ J5 q. j& R9 V: {7 b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
P6 `/ Q, j% w/ G5 i$ n& Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* J, {$ J0 t3 \1 A" p( K4 Z2 owith any success, these claims are laughable and far from the truth.
2 }& m. I7 u' T2 Y2 uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 L0 ` A% Z. N2 ]4 [% K
flow management. The main benefits are the low barrier to entry compared to other businesses, and
# ^ z% n$ L. U7 n3 q0 Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
$ f8 h! k# a- X+ T# r/ U; Uoverhead.8 ]" F. {) |% B& L& q
The winners in this business are the ones with persistence when nothing works, who know there's' q `$ I: d. Q9 E3 M) A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 b" x/ f( @( T. d% T+ [8 q3 lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" ^3 `. c. X( a7 W V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 r% _- D: N' {, F. E4 F% [Most of these things happen suddenly and without warning, and they all contribute to the amazing
, Z- W, n/ y7 E- Q3 _! D2 [learning experience available to anyone with a few hundred bucks and the ability to open an
. ~) |4 M/ U I8 {advertising account./ t) L5 A: D [( g: K) Q! G9 G' G
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 }2 @0 o: K: C+ c; ]8 Y, jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" ]% D1 J& T. I( p# W6 v. [- w5 |
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ {6 J% e- \8 n# l% y1 g
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 b& \# G s2 h$ j+ H
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* C6 o- \7 R/ E' G0 c% r) f5 _2 Fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 C# S* {- o; B1 N3 Ostarted building., V/ a$ P8 B" Z7 a( A3 t" M/ c
Things you need to get started:
( I! ^ k1 I. q0 b; u4 p% E b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* a) e5 h' d _2 n+ y+ e: M% B2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! `$ O4 j# h F$ D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); S; |5 s2 w7 ]. p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 t* C9 A* t' }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' @8 r N# n/ }5 Kwith PPV.
. ]1 g4 _% B1 Z: r- l8 q. [ KBasic Getting Started Definitions
% M6 e( U/ t7 ~ W. e8 KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ @4 {0 P% T. L. d) |9 D) `5 s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 u; I" }) ~$ N5 _& g8 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 b7 `+ f' W5 ^$ @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ _ e/ }+ r' T' X* r. @: K2 e
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" Y' R; ^7 J" ?% ^) |3 Vreceives a commission on that product. An example would be the Amazon.com Associates program,/ w' [ Q' V2 d: p
Comission Junction or Clickbank.) @1 Q* q" H# f. Y5 c* H8 [! L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% F" J2 P! o9 w$ o# c0 pan action like filling out a form, submitting their email address, signing up for a service or sometimes
' y+ z% M0 ?7 y* U3 [7 g6 K. F5 gbuying a product. An example would be Ads4Dough or Neverblue.
2 O6 m3 D) W5 i9 z% \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 n3 V) K! ~6 v8 o& ^ p; m7 J, b: d9 aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
4 d; Q4 n* I b$ O( krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ ]3 A% T; v# d3 r. Q
right from the start can really help you.) _! ~# S2 `7 x7 B
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 q2 g9 c( d4 y9 b2 din pop-up form through downloadable software on the visitor's computer. The advertiser pays per( P8 T6 |$ f, E
view, starting anywhere from .01 or .015.
9 R/ ]' x: Z& @; o" ~! \8 CIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% s n- m% C& L/ Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 l1 L8 w# w: {8 A" T3 n( b
MediaTraffic, and AdOn Network.; ~8 s" W8 s6 m; _2 y8 r9 c
Don't popups get blocked by pop blocker software?
9 \6 A# J4 b" e4 fNo. Popups are served in a new browser window as if the visitor had opened the new window
. K, d' \4 N) O! zthemselves.4 d: L) z0 Y9 I& ?5 o
How many popups get served to the visitor?7 X. Y3 d) k8 r6 _( g
The number of popups served varies depending on the PPV network. Some pop more frequently6 |& X- F1 r+ k0 x; Y7 l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ l1 h* m0 |) l0 Aserving this kind of advertising, so they have to toe the line between keeping their software9 u8 `% i: |9 \
downloaded and still making a profit.
" d% n3 y2 _0 h& [9 m! \Isn't this type of software bad? Why would anyone keep it on their computer?4 _6 }6 ?1 U' u
No, this type of software doesn't harm the user's computer.
4 s7 t2 i: R) e* m0 @Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# A% @6 O3 Y, x+ d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" v* I# @9 g, p6 b
that they can continue to have access to the incentive.. X4 U) x) n8 N$ Z# D- I6 h- V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% M- s$ G1 i: ~
How to Get Accepted into a CPA Network
, c+ i3 M; |9 L; H) C5 A: ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 O0 _2 I0 [2 ito start looking for networks is Offervault which lists offers and lets you compare payouts across
" D( r% o% _0 x+ w+ p2 J. b: `different networks.
& Y1 b+ f! |) x9 T# J3 f& EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' H$ A1 H# f/ ?' [3 f8 c
application and be as specific as possible about your promotion methods. Usually some time after! x7 B3 {$ H5 q* @ v& @, y
receiving your application, the company will call to interview you. The phone interview is a critical0 s5 A9 d% p4 a
part of the application process, and most networks will deny your application outright if they can't get0 O' Q# p' ?. k' u
you on the phone.$ ^$ ~0 i+ k8 }" ?7 g
Often, the person who does your phone interview will actually become your affiliate manager after
5 S L% t: k- Oyou get accepted, so it's a good time to put your best food forward.5 f9 ~! ^2 D. L
You might not relish at the idea of someone grilling you about your internet marketing methods over* [" O$ R1 d& y& l
the phone, but trust me, this part is critical. Have answers in mind for the questions:
; X: O( {2 m7 p( k, I. j& B! wWhat methods do you use to market offers?
4 H" l7 W. h+ c d" [Do you already have a website you will be using?; y) D/ [/ M& J- q" B' o
How much is your advertising budget?
& s$ Z) r& _" H# W# H$ ^What other networks are you a member of?8 l+ b5 i: ?5 Y1 b5 Y) d$ U
Who are your affiliate managers at these networks?. A2 l) h* j# F, g
Do you use social media (Facebook, twitter, etc.) to market offers?
* C+ X+ E4 @4 L, a# H8 U% qHow much traffic can you drive?9 _2 K- G' _! \
Do you have a personal recommendation from anyone who is already a member?
3 Z8 B- F0 |/ N+ h! NOnce you provide satisfactory answers to these questions, the network will approve or deny your" e- v( C# U3 M' J5 D
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* Z# t. y: T ~; i' cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* C7 c4 b6 q6 b0 Y
for the network can be helpful.
2 |6 e; h4 A+ d8 L! ~8 k: vTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 }0 d2 H$ @9 n- C/ a# K) o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" [$ [+ |- W: I0 F$ O4 n
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* M+ I. ?0 _0 bpeople can open a lot of doors as far as networks are concerned.$ n0 e0 N, ]/ N* n+ e; ], I+ [
After You Join a CPA Network. Q, ]+ d8 F* g# L8 g2 h |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. h7 g5 v6 y P$ w" j1 Q
and make an attempt to get to know them a little bit.7 Z! y4 g- p0 B0 n7 S, G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 t) k: S% v& iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
k! I: p U6 P" ?8 [ a! q) i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 M9 }8 I+ [1 ^1 b2 @% J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 a q, v/ x9 o' ?2 s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' S# t; ]2 T- n' A
email.' t# P. x! ]# C2 J: s0 h9 P
For more helpful info about dealing with affiliate managers, check out:3 w+ C4 [+ i+ i+ t7 D
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% F- S: h) H/ q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 l, Y% U; ^0 @) l8 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 k; J$ g" |5 n/ `' [
Set Up Web Hosting
" }1 d7 n$ ?0 Y0 X7 t. X, ~Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 \* _. S. y' p) e8 Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 X5 _* S6 X1 V9 S% H' ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; m2 ]- p" R1 l1 jwhoever else is on the same server as you.: J0 X/ X; {1 v, N: X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" ?" r! h1 ]! ]+ m* A
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; T) } h3 B9 A! L* ` C' X' _1 Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% s( O$ K' T L" G1 QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 V, N# X, I$ a5 Khouse full of roommates (hosting customers).
; F4 ?2 a/ f5 SIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 I- t0 j, b" @# R; Z. {
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' j4 y, e* I/ l) U* ]
fit.
s/ D, G+ X, _! u Z/ V5 G# L; c! aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
, y; ~2 Y5 _; r! Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# Q3 p+ c' G2 p
their food. Everyone else's food in the house has less space to take advantage of.
8 l- ~) r: P8 J" |5 @& ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
X# ]: [( B; bany type of hosting this is a bad thing, and especially while running PPV traffic.
3 F) E6 q2 a- AIn the case of a virtual private server (VPS), everyone in the house has their own designated space Z. U( Z1 w' R, B0 k
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 Z) E3 S- w5 ]6 y2 i5 ~+ apartitioned, so that each customer can only use a specific amount of resources at any given time.* {; [2 I# Z: q8 |% a) \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% P+ {# u1 V' m9 z& U7 s' `
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 ?8 U" c1 e8 i5 I/ Z2 e: ~traffic, faster.
7 i$ u I' `7 U* G9 J3 _! B8 LAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." N: P: w7 V. y, v3 `
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 _* B% e& L5 P: f* c; ^* hhere:
, [# G2 a% q T4 _" Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 e7 c, U4 M% H8 S% S4 v" A/ V! P
VPS&highlight=hosting+ i0 d7 ] o! f/ S3 [
Dedicated-Hosting-vs Shared-Hosting
, }! z7 l: e6 N: u7 F9 lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 V' a5 u7 U3 E2 f, p3 FHosting...Your-thoughts
6 Q, @0 Y0 P4 O: R7 A- F; l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 N$ N# A$ p6 i
Hosting Providers for PPV" |; v u+ |8 ^) {' c
Beyond Hosting8 ?/ U) L7 G1 W( b* b$ M
http://beyondhosting.net/1 W4 @- E( G s& ^' o W5 c. B% c
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! d* U1 ?9 P& ` A; A( G1 ^0 hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 ?' W4 h: C7 h0 z. Ldirect linking with PPV. Also, these guys provide great support.
6 _( R# c" x. L5 W1 o( HProsper202 Optimized Hosting
4 n- s3 r; C/ Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. _! l$ P7 Z8 m* Z- X1 i
CPVLab Optimized Hosting
6 r1 G' Z3 X5 ?# h3 Chttp://beyondhosting.net/CPVLab-Hosting/8 d3 k i% v0 z+ T9 v- \8 b, ]
Domain Names for PPV* |3 f0 n: O8 \( x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 e; @! z+ r# B+ V8 C \
where you're going to host your tracking software and your landing pages if you decide to make them.
) @" y3 y O& h6 F5 W& s: N" kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- W2 D' g: |! L( C% ?8 N8 Hbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" |. T# ?: `2 L; r4 H2 \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. @; a4 {1 }6 w; ?5 e% Q8 Kterm or build a whole website.
, l$ |! r4 m4 ]- t4 JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
, z6 P/ }2 |: R& m. C4 ctracking software on your domain. This is really important, because it is necessary to track your' L0 `$ W5 ?$ Q& E6 E4 [' H
conversions down to keyword level so that you can optimize your campaigns. Without proper
% V: G, w( S. g" P0 r, ptracking, it is impossible to know what is working and what isn't.
' H) u) \8 A0 B/ HTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' x$ v" j' q' p3 s$ ?! o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! D' j! _: c+ Q" x9 gProsper202
* [, q F- X! q- qhttp://prosper.tracking202.com/apps/
# J7 D* [* T7 v1 d h" ICPV Lab
$ U5 R% Q& e# ~. _& Phttp://cpvlab.com/
& j T# ]' c! a6 k1 JCPVLab Help Videos! Z' d* x+ z2 E
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 [5 `: I$ n( X' JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an' R5 o6 ?6 _# d/ F5 `! N- A! A
industry standard.2 [6 t: k- c% n# k4 u6 P" i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) w# P, v4 V7 |# ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% b p) D/ f: g. I
good support if you have problems with your installation.& I: F# C _0 W6 @
Tracking 202- k, D) ^: M6 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# _/ X7 X8 N# i) T( w/ V. h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 p: ~! t9 E/ @& \1 F/ k& ~
area.
4 G3 }5 G+ ^0 j- UIf you choose this option, keep in mind that your tracking software, one of the most important parts of7 F, ~7 [! }9 E
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 G0 t# n+ G3 l" _3 |5 S
interface, and their hosting.5 n; G r0 `& b$ Q" p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# ]' g6 ] ]" H' V* C" Dand targets which you are bidding on. Leaving this up to chance in order to save money could6 p, R! b/ I5 @% z5 `& s
potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 d5 P; h0 v# k! L; G0 w- I, T
were using.
6 m8 v# I$ V4 D8 O [" O# N* QChoose An Offer
) H( K# }. q4 bNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 n$ b$ ]5 o9 }! o& DLesson on Offer Selection
' O: S! w' q; ?1 p6 ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
" M# @9 b) @% Y5 @9 k5 V6 h% A7 vIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" G3 u: v7 {' X' D$ W. w9 z* Q2 z) ITo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using E* p* I, Y3 B2 E4 N
LeadImpact as the traffic source.
- [( L9 o, [ }" }8 E# ^% CNow the best way to learn how to put all of this together is to just get started. For some variation in
+ i( x9 a9 V* m& {" d: e+ Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: F- y* e" X" D, C0 ~
campaign.
1 [ e/ U0 ]6 A% {1 B: m. X. L2 NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( L3 f. u+ ^9 I& ]/ {" r1 ^( `5 \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* T) V# \/ Z4 Y- x, Cthat all traffic is accepted.
0 t1 C3 K2 O* _' N3 p- CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! ?6 j2 w4 I0 M RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
N/ `2 d* W& ~( _get creatives like banners or images specifically for the offer.
. ~! y) u* v" P& v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, u7 B1 X5 P3 N- Y( ]8 d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; A! P5 u8 a/ e. D- T+ K& Ntrack my keywords. Without doing this, it isn't possible to see what's converting. Z/ h4 @! ]* A; Z! F" D/ w( N; z3 I; t1 b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ g) j$ @: D: m5 ]- U$ Q4 t3 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 ?! N( E! b4 d- Q* aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# X6 q3 N5 t: W
bottom of the page:
- V6 L( o' o; b% kNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 V! ^ H7 H c, @- dClick on the offer → pixels → Add a new pixel and this comes up:) n5 \+ K S1 Q3 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' q) u' t7 A. L2 _. @from your software into the box that says 'Enter URL of image to load'.
1 y. f9 S+ d9 NOnce you do this, it should look like this:% p2 h* H) g/ P& K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- b, o+ M& h$ ~8 B7 t* w+ DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: P6 } ?% A4 ?+ F5 } x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) j/ q3 b K- r
Prosper or CPVLab.
. H* w: }( f! C8 H4 F$ a9 D! i: }. i6 K
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发表于 2012-12-27 18:47:17
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