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PPV GUIDE [PPV新手入门][28页]+ m* |0 Z0 o' B
详细的请下载电子书！0 N3 |. n: Q3 F; J# O2 z% q
& s9 N, c. f' U J' |0 p
4 h! `' a Q4 s% Y% t$ B6 x
Newbie Guide7 g, Z+ `) n& X3 N* ]! X
PPVPlaybook.com, p0 I' G' F3 f# I
Tracy Shaffer n# E% ~3 I% K. R" J# v, `/ A
David Ford
" b: ]5 H. ]) S% Z, D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 a& s6 t; ]3 ]* Z; }
Getting Your Mind Right to Start Affiliate Marketing
/ w' Q) \# ^3 y: D4 ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, k( i) [# f4 T D/ Z4 c1 m, p, x& I: c$ D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; k1 W3 b. L& n0 b1 J8 K
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ k/ z3 T2 P/ _( Bwith any success, these claims are laughable and far from the truth." L. O: t6 y8 `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) n& u) P5 i+ Q! O9 ~. [5 e Y9 Z
flow management. The main benefits are the low barrier to entry compared to other businesses, and- I" c$ u b$ s
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! y8 N8 g* ^: R8 hoverhead.# \7 i% ~1 t: d9 T
The winners in this business are the ones with persistence when nothing works, who know there's
1 c/ d! r9 f- _% r1 [plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 l/ d9 q; B+ z6 d" eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& T6 @5 z7 b4 P; T8 T% o; z' lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- l! ?% {& G# O, R HMost of these things happen suddenly and without warning, and they all contribute to the amazing4 f+ O) \3 @; W o5 ?
learning experience available to anyone with a few hundred bucks and the ability to open an
; u2 Q6 ~+ h' j6 k/ Wadvertising account.% k+ D* g7 f( b0 n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 U1 |8 E, A7 k2 @& Y K2 G5 X, Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% h& k* ?1 x) {3 {( Z5 g" F: Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: ]) h; s3 m5 g- p- f$ C" ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 n' X9 @0 ^. r' X5 @/ ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: o5 D1 d5 V7 ~; l" m6 T# Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 E" D k6 @ k% s
started building.
6 U4 V. o2 D( [3 K3 Q5 P- K* MThings you need to get started:
5 w9 S5 I+ y) @# y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" ~2 j6 o" O2 W: ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 X& \: B5 |, L- B N0 v5 ]. C3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- w# s( J! ]& X4 }: y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& X$ X9 Q. E0 E3 M, Y8 g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 @# f1 J. a6 j# W3 H
with PPV.9 a/ y4 F3 f; Y0 I! i; P7 y
Basic Getting Started Definitions( S( {1 b; h k# |1 j+ o
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 H. ?5 E8 k( `4 X1 M% z6 N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& @) [' e; [; y7 _8 P& R+ C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
U2 j1 I9 g. `& t6 Y% [9 ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 S8 W* g+ O& T8 ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: l i7 p2 L3 a7 {receives a commission on that product. An example would be the Amazon.com Associates program,
: a' i; ^* E/ S( JComission Junction or Clickbank.
$ Z7 x9 L1 D7 H7 c' [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( ^+ R: j9 I# @5 S9 E4 G5 A' xan action like filling out a form, submitting their email address, signing up for a service or sometimes
2 a% D u- u% a! Fbuying a product. An example would be Ads4Dough or Neverblue.
* N- h* `& g2 a1 IAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 I. ~ l0 v5 D- p
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 \' ? ]# [( h9 krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ F% q7 S, }$ r
right from the start can really help you.( J S4 D# Y' m2 F* ~
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, [) K7 e7 C( z6 Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 `; z0 T3 \% H% Q
view, starting anywhere from .01 or .015.5 d" [) p$ k: \% A8 ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different: R' N% F0 r& {: k# y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ Z5 s& v0 ?# U+ N! v6 u7 pMediaTraffic, and AdOn Network.9 p4 K/ r4 t* S9 w2 M9 {2 M8 C* n
Don't popups get blocked by pop blocker software?1 t7 w/ ~' R6 k) D
No. Popups are served in a new browser window as if the visitor had opened the new window
, R" s% g1 A/ } ~themselves.
+ V% @- g Z' `& JHow many popups get served to the visitor?
" L- x4 ^, f* z; M8 b! M8 kThe number of popups served varies depending on the PPV network. Some pop more frequently& a: f8 a# a/ N0 T H, _% Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 B" T, l3 t2 e9 `! i9 m; z& Dserving this kind of advertising, so they have to toe the line between keeping their software* |9 Q- b* w5 ^0 R5 d3 Z
downloaded and still making a profit.7 J8 K8 T# O6 w5 T
Isn't this type of software bad? Why would anyone keep it on their computer?
P# X) r$ N2 |: h5 `- W1 bNo, this type of software doesn't harm the user's computer.
3 k, Y6 [. S3 O- v1 fCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& x# o& [! r$ u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) b, J1 @1 H3 a8 i+ Gthat they can continue to have access to the incentive.$ b/ c' H/ G* J5 O; l& F5 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' B$ a9 Y. t; d6 R* H& G) \
How to Get Accepted into a CPA Network# q! t% o% E9 d0 y5 _" d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& F( N) p8 q9 Z- D, \, U4 Rto start looking for networks is Offervault which lists offers and lets you compare payouts across
a. u2 y& E# x( s0 {, F Mdifferent networks.& S- Y% ` ~% K* m, k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) l! m* T( h4 y: z8 ~# X7 ?. r3 Q/ `
application and be as specific as possible about your promotion methods. Usually some time after
) @" }2 o7 @/ l6 n' R& y4 |receiving your application, the company will call to interview you. The phone interview is a critical N/ x9 d5 Q7 G |9 N* |" K
part of the application process, and most networks will deny your application outright if they can't get7 c4 N1 X* x4 r G: H4 N
you on the phone.
1 C j/ t2 L5 M" D$ z: yOften, the person who does your phone interview will actually become your affiliate manager after% h" @2 d% Y( [# F; a7 ~
you get accepted, so it's a good time to put your best food forward." \% L9 \ R! k
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ y6 z7 z& J8 y: x4 i" e# cthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' G" U2 S j6 O. C- F; T; mWhat methods do you use to market offers?
7 V( r/ z- E2 D; I1 W: P6 jDo you already have a website you will be using?
: G) [4 P# k& p7 ^3 @# kHow much is your advertising budget?. u0 p0 |; ~( t4 I- V7 m. f7 h
What other networks are you a member of?
: U% O( A* b/ W4 \4 J5 dWho are your affiliate managers at these networks?
; p" O; _8 a7 {. C7 iDo you use social media (Facebook, twitter, etc.) to market offers?
0 j" Q; ^# ?0 x" ~1 P! jHow much traffic can you drive?! z; }3 Q4 F2 n- {: S! R2 g
Do you have a personal recommendation from anyone who is already a member?+ y: Y2 X6 Q/ B$ ~
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 W2 O; C5 k, `6 d0 ?9 u: G7 e4 R# Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
$ E' j: A D' Y: N$ G7 w) q" npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 R& ^$ n9 W' d* i3 Afor the network can be helpful.& E' h& \5 k( F4 J8 W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 w; `* z1 o2 C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 X+ p, ^. z' n0 Q5 d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; u, j9 |3 M5 S" X( S
people can open a lot of doors as far as networks are concerned. [2 N0 N8 d, S+ `
After You Join a CPA Network# G/ z6 t3 P7 V4 I2 H" c- R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 A9 M1 w% b# c/ v# E* kand make an attempt to get to know them a little bit.7 r0 N8 [7 U5 c7 v2 t) c8 I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ a4 @* l% R! i# W
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 I2 f( K9 d2 V* g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! \0 U9 J- n4 O3 h- X) R; `% N1 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" p; S- h$ j/ F: @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ H" L3 ^- \- s8 Oemail.
+ s; a/ o* c I& U" s9 m8 f2 a. MFor more helpful info about dealing with affiliate managers, check out:) R: E& o* y8 [/ c8 K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ m+ |1 Z Z9 ^6 ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ a+ Q! M) L& V: I, x/ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% J3 q, q Z, X# h
Set Up Web Hosting; N% G) M2 I# w4 A! w* d
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ T' i" _+ ~, ^1 U0 y5 k2 `
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 \6 |( H" V: r" n/ L
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) n Y6 M' @* B, F" m8 g5 O) Twhoever else is on the same server as you.
0 W6 H! s/ n% H. e! f4 g: oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# [% a- u' Q, d$ n" Q$ henough that the visitor can't close the window before your pop up is even shown. You have about 35 s' I% o% Y6 B! E0 i+ ^2 G- c+ y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 o9 M4 Z8 M8 v7 s8 h. V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 ~3 `7 j9 a. z4 B2 B7 Jhouse full of roommates (hosting customers).
" _1 c5 b( J/ e' WIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% o/ K$ U) W% i9 d% s; pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will- M- o! Y4 _: d$ G# ]
fit.
$ [! R+ J) o2 \2 x1 ?Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, D; t. c, \9 b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" R+ z% G/ g9 ?! N, w) {# Ptheir food. Everyone else's food in the house has less space to take advantage of.% G5 J6 K C) h; y2 e
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. i8 `& U! a& F' h
any type of hosting this is a bad thing, and especially while running PPV traffic." p3 V- o: J8 v5 c
In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ _! H& V+ p2 `/ I7 }- X& Kinside the fridge to put their food, and other roommates can't come into that space. The server is
$ i( ^! z3 f" k+ g$ ~0 W4 G: Spartitioned, so that each customer can only use a specific amount of resources at any given time.
5 a7 Z; b/ Q! z |A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 I! |2 \6 d" G; r
belong to you and no one else can use up those resources. This makes it possible to serve much more
- |+ U0 ~4 C( V8 X7 h6 f. ]2 Straffic, faster.; W/ _8 [4 y8 W V( B/ q5 t: c
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; I- \2 p8 v7 s7 a# U
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- x+ y, b: w9 w V
here:
; u' h, { \7 \4 y* s, @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
m2 _7 _" a9 T: v t& qVPS&highlight=hosting6 g) Z( v' n0 q
Dedicated-Hosting-vs Shared-Hosting( p, V5 w' d7 f" s, T' H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& g4 o5 k( L5 @8 _" U' P, P3 M
Hosting...Your-thoughts
3 P- f; o: `3 A3 Y* U x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% l# u% n; R- Y5 v; ]8 C
Hosting Providers for PPV, w- h( Y0 \- T! t4 I8 F
Beyond Hosting3 T4 a9 a. C R$ S
http://beyondhosting.net// x. E8 k7 s5 A3 _, S+ V+ E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 N, _; z4 E) `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: q2 ?/ `' q1 Y( k! e7 G5 |
direct linking with PPV. Also, these guys provide great support.2 ?, _ y# v# j
Prosper202 Optimized Hosting
6 Z) Q/ i: G Y- w! shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 C) x0 g5 L5 H, i# O7 K6 hCPVLab Optimized Hosting
* D5 j: u1 P! y. a7 H# nhttp://beyondhosting.net/CPVLab-Hosting/) ]1 n/ V( q/ Y$ O! I8 O" e
Domain Names for PPV
5 Q# Q1 d [, v D! j4 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 Y2 `5 i# W" q7 r, H
where you're going to host your tracking software and your landing pages if you decide to make them.- j% k1 @# \; ?" A2 F# k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 [6 w4 o7 d) i' B0 k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, ^; j% S: \. m% g3 c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' |) W, B( I7 s# g' X8 Mterm or build a whole website., U K$ i. i% [2 R
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ q; I3 n. ^1 O$ btracking software on your domain. This is really important, because it is necessary to track your
' |4 T1 v8 y+ s) J) { K) _conversions down to keyword level so that you can optimize your campaigns. Without proper7 Y/ ?% `4 A$ v8 o
tracking, it is impossible to know what is working and what isn't.
" f! w+ _. i& \+ RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 L) C/ H6 ^7 p( C5 n
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" d% L" D) m+ l" [) nProsper2028 T' b& H0 a* z$ ]$ c* K5 n
http://prosper.tracking202.com/apps/8 h* a9 b7 l) V2 m7 Y
CPV Lab
4 ]1 r! f8 ]& `2 k. uhttp://cpvlab.com/3 W+ y5 i5 B0 ?& }5 y
CPVLab Help Videos1 X) E' i( D4 E4 B. s. C* [- F
http://ppvlab.com/oweiw/oiurw/vdm.htm
# h5 x0 o' _9 A( n7 `As far as which tracking software to choose, Prosper202 is open source, free and pretty much an, U4 }0 `% N! G
industry standard.4 }8 K6 ?- H) n% Q+ r" m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# u: Z: T+ ^9 V! y1 j* e
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" ~0 |$ r& x% Z% n9 O6 v1 [; J
good support if you have problems with your installation.' z& S7 j1 `3 |) j- q* P( f
Tracking 202
$ L' E, a8 k) Y8 A0 hTracking 202 is the hosted version of Prosper202. You can create a free account and then build your) }5 H$ W& y# z' `! ~. S3 ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; R- g/ o8 r2 m1 F. i+ d" e0 x$ n, j
area.
) E; q# B; X6 T. N, [/ iIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 l# r1 |$ B) G/ x) i0 _( Eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ y: X, e: J- j, F7 Q
interface, and their hosting.
$ r; @3 O2 \/ V! ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 S* r5 W: }7 i/ @# n& ?, A8 R
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 D2 w2 p5 s0 c/ _6 fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) r. z3 ~0 Y0 G8 i% i" j. h# F' _
were using.
( H( c: K( y/ t2 ^* fChoose An Offer
# l9 h% T' E+ u2 xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 T# p9 _' `0 x* q( m. Y g( F
Lesson on Offer Selection
7 I2 x; v7 Y* l- {http://www.ppvplaybook.com/forum ... on-Selecting-Offers: C7 M& G" V8 }0 A& W
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& {1 h) U9 F" t, K$ M2 ]5 r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: d! b$ C' h Z; N2 D- j
LeadImpact as the traffic source.
5 h9 m- ], g1 Q9 }Now the best way to learn how to put all of this together is to just get started. For some variation in
3 }; v, Z4 h; C7 v% Q5 Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) L4 B) z, Z/ Q! T: k6 `5 i
campaign.+ ^* p8 \# ^0 H2 Y$ A v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 `8 k% [! e" o4 C7 E; u
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 B9 T( {8 v- l* B, Dthat all traffic is accepted.# h5 ^( r. Y6 x( z7 ^0 T& [/ [% S
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
B9 m! t1 v* o$ [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: J3 ^6 _) s4 m' H# B
get creatives like banners or images specifically for the offer.
( O m5 g( w5 e0 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ {. D% G1 R2 K7 W: j# D/ t+ ?
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 O: s8 m5 |4 z3 k/ J1 N* U& M, F
track my keywords. Without doing this, it isn't possible to see what's converting.+ ` a7 a$ j" W/ U& M8 l$ U3 V
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) K& { Y" T% p7 H4 j# E/ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 h6 c: @5 i" P1 m( ^( X; jIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ I0 I9 [) S5 x5 ]8 f, P+ o L% |
bottom of the page:
4 q; i, [, C6 R* W8 nNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 y% m7 D6 Y, a& E g+ B1 JClick on the offer → pixels → Add a new pixel and this comes up:0 O# G6 c6 \& F3 ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 V1 q, q; I/ |5 @4 ~' C% m" F
from your software into the box that says 'Enter URL of image to load'.
) o" m* C! R6 c/ B- ]- wOnce you do this, it should look like this:, |; i* j+ x. r/ [( n5 p: i. R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' @2 G T" g: `" k5 L) M, S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 j1 [" Q' a, I7 H6 TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% h3 Y" _/ O4 B: U# s+ k+ G7 |; F
Prosper or CPVLab.
r/ X D$ }, H" b2 E3 E7 S$ e/ a
$ P {3 V E. \' C* H( k) G' C |
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