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PPV GUIDE [PPV新手入门][28页]
* S- F( B+ u3 U& T6 }详细的请下载电子书！
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0 @/ n# e4 f# J( e+ z# [
) G( y2 m3 ?- O. E& bNewbie Guide& K3 C- v: c* L/ D- E, Y
PPVPlaybook.com
- Y8 o7 |0 W" J8 s. P" cTracy Shaffer0 _$ v ~; c" j: t$ }4 N
David Ford* n4 H7 X! }+ q3 z0 H; z$ A6 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ c% o8 Y9 @- E3 T+ i- X7 w
Getting Your Mind Right to Start Affiliate Marketing! [$ ^5 j! [3 b! x- W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 f; ]9 j; N' H+ cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. ^! I" q' x5 ^) f/ a7 @( V; @
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ `. y) G; j' B" y
with any success, these claims are laughable and far from the truth./ G5 {& _ w; B2 K6 A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- q8 e" q: b( fflow management. The main benefits are the low barrier to entry compared to other businesses, and7 d3 n" J3 T( k4 T
the ability for a marketer to be a one person shop and make an incredible amount of money with low
2 I% k& P2 @3 Y& ?/ W6 L' goverhead.
" f. r+ h5 w7 P; x$ XThe winners in this business are the ones with persistence when nothing works, who know there's
/ A% K/ f+ P) p7 r9 X: Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., t& f, R0 m& T+ N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 V- |) F s0 `5 F4 H. |0 E" |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" U4 u$ h* q$ r" hMost of these things happen suddenly and without warning, and they all contribute to the amazing4 b& @9 ^" D5 K
learning experience available to anyone with a few hundred bucks and the ability to open an( j8 E8 N7 B4 g
advertising account.( z4 \4 A' D" q# G
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 ^2 t# y! {6 `, Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* j+ N9 U" T1 W5 K4 K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& w7 m- b2 n8 j% K& ^trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 G F7 V- P1 _, B+ w4 V& |5 rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& s: h: @) F; \5 l5 C3 \started building PPV campaigns right away from start to finish. With that said, time to jump in and get% B, ~: N; s- o y9 }* H+ x
started building.
9 E& w1 _. [* N; u x. ^Things you need to get started:9 L: C' S$ b1 U( E1 _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( c" ^% [" ?, @# V
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* j8 S& y/ W) w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 B1 ?* E0 j, y6 r3 T% n: r( O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 G9 Z5 ~* G' uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
& s9 a% n& |1 x7 ^3 L+ m% b; y, hwith PPV., q" O. r" \: \, P! j
Basic Getting Started Definitions
% o4 T: t" V( K; s9 QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 K% X& y; M8 M5 O+ maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 P* @" [0 G7 B; z* z/ B3 ]. W! D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 m5 y8 H1 D$ k2 `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 V6 {* t( N1 H7 ]1 |0 L! @8 PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% g% b+ k4 u5 L
receives a commission on that product. An example would be the Amazon.com Associates program,* S8 Y$ o; Q7 \8 Q4 p+ Q$ Q& x3 e6 p
Comission Junction or Clickbank.
, B2 S- s" ~- b0 `6 `7 eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( M$ l6 |/ l1 ?7 `, L+ dan action like filling out a form, submitting their email address, signing up for a service or sometimes" A) j2 n7 I$ H+ s$ m# `
buying a product. An example would be Ads4Dough or Neverblue.
3 O V/ K. k, ?* [, O9 YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 R7 s5 [- t* ?- F9 Y/ b4 t; Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
* i* N6 c. G1 f' Nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager- n, `% {/ G3 r3 |5 G6 {
right from the start can really help you.% M. p8 B5 ^* r+ ]7 `" c9 V
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 L* F5 y" q( }) m- F1 {4 m+ I& C; e9 C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 u# B( h9 N* ?1 V$ @
view, starting anywhere from .01 or .015.( d, z% c7 X- i
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ g& g7 v% f+ z$ H3 ]8 ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: j5 a9 w+ f" X
MediaTraffic, and AdOn Network.
3 }- j+ r& w* bDon't popups get blocked by pop blocker software?
4 E! \: d. y6 ]2 \, L5 XNo. Popups are served in a new browser window as if the visitor had opened the new window
( A) S7 v, V3 Vthemselves., w3 Y* ]. z. R9 l/ J; o! z
How many popups get served to the visitor? ], L% Y9 L7 @) v. b( m
The number of popups served varies depending on the PPV network. Some pop more frequently, D, f, P a1 m* V/ o
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% C# Q/ B- B5 W9 v! Dserving this kind of advertising, so they have to toe the line between keeping their software/ [& ]$ B! G+ g
downloaded and still making a profit. v9 K4 ~1 a! @7 K+ f E/ S t* s
Isn't this type of software bad? Why would anyone keep it on their computer?0 N9 }9 d$ I& ?# p5 z9 b; J8 u
No, this type of software doesn't harm the user's computer.: R8 ~ I. I; c Y N0 z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 |( P) X' x$ Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
" b& J2 V1 t: ]! h# Q8 Kthat they can continue to have access to the incentive.
6 f& \# X$ x4 v( i- A G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( a) k6 C4 L- \3 ^
How to Get Accepted into a CPA Network% P# h* P# S9 ` C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- J( G; K# K) W0 i; j7 e! R0 Z
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 A1 r2 V+ u w4 ^
different networks.5 J2 u" a& b" p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)) u7 Q) G& q* e- e
application and be as specific as possible about your promotion methods. Usually some time after
, U, e- N3 Q- i- p+ w! N6 lreceiving your application, the company will call to interview you. The phone interview is a critical/ N' Q& g/ u& Z# T' j6 y0 Q0 {
part of the application process, and most networks will deny your application outright if they can't get3 C' s0 O1 P; z( w+ a9 A# \' O% u
you on the phone.
4 O3 c' U" w6 M: s! Z v2 d) [1 f& nOften, the person who does your phone interview will actually become your affiliate manager after
' |9 d/ s2 D% ]. Ayou get accepted, so it's a good time to put your best food forward.5 {; n/ m+ W9 j3 k; {: _3 }
You might not relish at the idea of someone grilling you about your internet marketing methods over! b% H: |* d3 G6 F6 t8 S& P
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, S' i' q# q; _( c2 u- [What methods do you use to market offers?; ^2 t# \- z: |. k. n$ P
Do you already have a website you will be using?
7 d+ i7 \) O4 Z/ N" x! X" MHow much is your advertising budget?- _9 m$ h, S" M: M2 z* T: L
What other networks are you a member of?
6 x3 S8 z, f, I& P t6 x5 QWho are your affiliate managers at these networks?- l& G4 b( {* F; ~% u" Z# e9 P2 H
Do you use social media (Facebook, twitter, etc.) to market offers?& \5 n1 z6 z7 B E8 `
How much traffic can you drive?2 P2 Q& H, x( E" J) V
Do you have a personal recommendation from anyone who is already a member?/ C+ m& t- g1 C* o1 ]4 b
Once you provide satisfactory answers to these questions, the network will approve or deny your/ B/ u* ~' I2 y3 U+ l+ p
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 T; n2 L5 i& C) E* u# {$ I7 spersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 d+ G5 l# x, \. F2 ~$ Lfor the network can be helpful.. \3 J a" ^. x7 w2 L% \! W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 B2 k; X/ e6 s) w/ G( _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ v3 H; e9 [8 ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- r+ W( E4 n+ X
people can open a lot of doors as far as networks are concerned.
# Z9 o7 q5 V$ Q% rAfter You Join a CPA Network' h+ _7 y8 \1 \: q+ E
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& K2 L( T, L2 ]# O
and make an attempt to get to know them a little bit.
) U0 a. Y% e2 t; MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% C0 _4 m' u( a% Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 {7 z5 p4 N, _4 H4 v) b7 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
B u$ x0 w. r2 Q) k/ Vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' Q1 w8 r6 ^1 B5 g6 R0 X
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 t/ C4 Y. j2 vemail.
# u# i% X Z( i/ U- p! A' CFor more helpful info about dealing with affiliate managers, check out:
* x- P) t6 o3 Q. ]2 G+ J% o( G/ ~4 Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 O& x! v {. O& e
http://www.mrgreen.am/affiliate- ... iate-managers-want/( W: E3 z$ ^- m6 G) b7 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 X. l) s/ k* s6 fSet Up Web Hosting9 E* N) u7 C6 D$ ^# Y* V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said: b6 N/ r1 ~+ m9 F9 M4 h
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; r- m# [9 b7 Thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 v6 `5 y8 G+ C: g2 o1 ?. J/ H4 ^
whoever else is on the same server as you.
7 P! ~1 ^6 `! s+ ]2 JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) j4 r$ e, Y/ [( W1 R
enough that the visitor can't close the window before your pop up is even shown. You have about 3: |5 X% Q& _( |' i/ ? Y& h. D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." w6 e' I$ ?7 r
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 ~( j+ H8 Y! z' ahouse full of roommates (hosting customers).
9 o7 y v6 a! g O+ KIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: E$ N1 {- Q2 i/ t' uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 _2 w' v. \$ w4 @* m/ kfit.
* A, K/ Q/ x* f# ]: LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 c7 O& p: x7 xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 Q1 r9 f0 i+ l4 D* I" ltheir food. Everyone else's food in the house has less space to take advantage of.
6 f6 y" P+ Q+ L2 D$ ~+ C- CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 U3 s9 M( V G+ h9 e+ pany type of hosting this is a bad thing, and especially while running PPV traffic.- f% E& j# f6 g
In the case of a virtual private server (VPS), everyone in the house has their own designated space& X% ^0 A4 Z4 }3 f
inside the fridge to put their food, and other roommates can't come into that space. The server is
( T& ~2 R2 Y+ H+ t( `. g7 Cpartitioned, so that each customer can only use a specific amount of resources at any given time.
7 M7 a. o0 n0 MA dedicated server would be like having the whole fridge to yourself. All of the server's resources
! K% J& N1 g& m( `" O3 I# }$ Mbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ V7 A- {. R; y0 Ztraffic, faster.2 V& O7 z5 [2 t5 z- R" i/ N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% T% W: U8 o+ A& S, o) bAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- f. p x; i n4 u( z/ }here:+ M' z n1 |! e. V7 m! l
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 I. g* o X+ D3 f" }4 ~* s
VPS&highlight=hosting4 H1 Q9 h; C1 v7 {; c- ^
Dedicated-Hosting-vs Shared-Hosting
( g1 j9 `6 Y; K7 u' phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 V5 d4 {/ c; | g4 X3 S8 EHosting...Your-thoughts
7 M4 G2 s& f7 h3 y. \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* u. a$ ^6 _2 e9 P$ Q/ K! L
Hosting Providers for PPV9 a$ u4 |+ q0 L1 f( q/ ?9 i
Beyond Hosting5 v Z! ` _) h
http://beyondhosting.net/
) N9 g7 |+ N& A" i9 v+ A1 cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ f( e0 m# `' ?. n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 F1 A9 [: e# m% L: Ndirect linking with PPV. Also, these guys provide great support.
# z% [) q5 l; L6 ^: H- SProsper202 Optimized Hosting
5 W9 {3 V9 F, u& w- i3 ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" U- ?* _) n+ K# L2 S# D% |2 }$ K* TCPVLab Optimized Hosting
" j' p* h, ?4 r5 `. Thttp://beyondhosting.net/CPVLab-Hosting/
6 l1 J' R8 _- s' p& \/ FDomain Names for PPV
0 ?, ]! D: D# V" y& hOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 i; E6 y3 F) V% Z
where you're going to host your tracking software and your landing pages if you decide to make them.& U' P; r5 i# z/ b5 z7 x; `! H Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) q/ E- J0 {# ^) z( _$ Q( ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 L& { D* h, B% k; `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" z2 x+ _% V: I/ _term or build a whole website.; B3 z- k2 |! u1 R8 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install
+ X$ [+ ?: y1 p1 p& x( Ytracking software on your domain. This is really important, because it is necessary to track your' @ D0 d6 x c! V, D; l& D2 K
conversions down to keyword level so that you can optimize your campaigns. Without proper
! r3 P5 P& N( m8 o0 {/ {+ e$ e* Dtracking, it is impossible to know what is working and what isn't.: L9 L1 p* I3 R H9 F3 H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ ?8 @" n, H5 {! _0 ]/ F E
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 }& C: H# Z1 Q0 `Prosper202
3 d3 u/ m* `' D0 w" ?" qhttp://prosper.tracking202.com/apps/7 g& G" `% k* B8 D2 j' [- f
CPV Lab/ |' o$ {: q7 f, [" B: I4 {
http://cpvlab.com/% M* I# k5 N* m
CPVLab Help Videos
2 M) u0 z0 R; P. mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
% z4 Y- \% a+ _) Z* E6 RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ k u7 ?8 i5 t9 sindustry standard.
8 {* y4 R8 A8 ~$ r+ S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 m) i. q$ \& T1 a C" r4 l) SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& w) b- q8 g' [; I5 agood support if you have problems with your installation. p& B0 r/ g/ |$ e( A" r2 m2 G+ }
Tracking 202
8 }) @8 d% Z8 s% p9 j% lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 {3 m {* I. q. E1 ~% P3 }# D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, e" |5 l0 a* R
area.
1 Q2 l; L; w! _: s3 p) C- D6 s7 x z$ UIf you choose this option, keep in mind that your tracking software, one of the most important parts of' \) c; R) l9 m3 |+ B4 t1 B$ r
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" n" F$ P# g2 C' e1 w) c
interface, and their hosting.: i8 t2 J* y# T* k1 k$ s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; h' n. \& \0 w' T- V/ N8 X$ J0 o6 |0 Iand targets which you are bidding on. Leaving this up to chance in order to save money could
5 ]1 L% |+ ^. Q9 o ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
( T: F4 V* e8 U0 h1 @" Y) m+ qwere using.! S1 l1 d& Y/ b% x2 X
Choose An Offer
( ~/ p, t, T7 @6 N& ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- D9 w! Y j: [- PLesson on Offer Selection
, n+ j# z6 s& t9 Nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers5 p9 Y5 g! _+ c3 ?7 H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! H, Y' n Y! U+ M' a; kTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 r. M: ]7 ?. D3 fLeadImpact as the traffic source.
% ?9 z/ f6 Z( A1 _" B& @( rNow the best way to learn how to put all of this together is to just get started. For some variation in& S8 e) y1 D9 o7 \
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; C/ D/ d- @/ L% R: tcampaign.9 F2 c. y; f% m5 p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ _+ x6 Z, F- _6 \% j
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) a5 c9 f1 O1 C; G4 T2 {
that all traffic is accepted., o3 o5 J5 F3 ]% ^; O: Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" ^" t: ~) X% b/ h* W8 oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; p3 f: p8 q4 V2 S3 j1 z; z
get creatives like banners or images specifically for the offer.9 T- E4 o0 o8 w6 C/ _. m0 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 d) o0 T" f7 v; S
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 w% F9 I( m" Q0 J Rtrack my keywords. Without doing this, it isn't possible to see what's converting.
; [! X& O6 b; W5 LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. X* M1 G9 `/ [! M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, o- E/ y' D# a4 ~4 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 K9 z0 j6 F6 c0 i& W
bottom of the page:
- q3 h% w( r1 m$ V/ MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& ^4 _4 K( H+ O, n3 r4 t" sClick on the offer → pixels → Add a new pixel and this comes up:
3 t5 o5 e" A5 L4 H ^# H# LMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" k0 c9 Z+ Y( {& N/ u
from your software into the box that says 'Enter URL of image to load'.8 h* T/ P2 ?6 _
Once you do this, it should look like this:
3 f# f# s3 [% z( [- b) Y6 @) y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 N8 c2 _- d M- e; P' @5 V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& k1 c( r) G) a1 p; d, o1 F: v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 B# o: w! L( z1 r; H3 A% f
Prosper or CPVLab.
, N" n) I6 C6 l: C9 H* ]1 r6 e5 f0 ]
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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