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PPV GUIDE [PPV新手入门][28页]
7 C2 d" ~" [$ Y) u) x& m W详细的请下载电子书！6 d! E5 I, x: y J* c- N7 h& X0 m
: G0 E. v7 A; V* e8 a3 X; m# q) f/ ?- g$ K1 h
Newbie Guide
, W# [% m) A1 o/ }# j0 {PPVPlaybook.com
* G4 y1 {5 t y q1 r& P' TTracy Shaffer
7 q/ C& G3 e+ \' f- @! nDavid Ford
& @2 F5 C" f' e) f [# ]. t( K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 R5 x2 d: E8 v/ \! r$ f# WGetting Your Mind Right to Start Affiliate Marketing
! m) K9 ?( b2 t& p6 I$ [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 [, J6 q" J/ H2 V4 s/ f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 H; _. ~8 K# I2 v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 b8 f7 h) [# ^1 n3 Iwith any success, these claims are laughable and far from the truth.
5 @4 u8 J- U6 j& \- E, ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# ]% r" Y2 p! S8 Bflow management. The main benefits are the low barrier to entry compared to other businesses, and4 n% @/ W, l4 R/ L, W1 o$ a
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 v4 F/ p0 S4 A- t& V- Z7 v" v& |overhead.) R- r Y% v) h# X6 g: a) u
The winners in this business are the ones with persistence when nothing works, who know there's4 ?8 Z+ ?; H. M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- J" `5 X- w6 t2 h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; ?$ Q, n8 h, ~% Z+ T/ j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 L# z: A6 u9 k8 o- F) J% L- _+ N
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 a0 P: I$ K2 r% Elearning experience available to anyone with a few hundred bucks and the ability to open an
; h0 Z5 J3 R( h6 h. xadvertising account.
4 J P5 @1 O, i% M% FYour competitors are willing to work at this around the clock. This isn't a push button, instant business: ]8 v; m% r7 T, L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ ]' X/ B( h* L5 z; f& K: C1 xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving," y5 a% g \( }+ k B2 t- ~6 _9 w& {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: t$ f2 ^2 z# W$ vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 l4 _ I7 w1 p0 g. ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ w2 m0 n) I9 V0 F3 x: o$ |) e
started building.
- o, y* i. O' ~Things you need to get started:
7 p* G9 X2 j* @$ V# t3 L3 a$ }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% h; ~6 g1 X7 j/ R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ |6 K, g. F, V/ e E0 ^" n5 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ s+ t/ n7 s3 s6 }* b8 @# @$ O. Y( }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 L- p! t5 x, x$ l4 H3 O* [This guide describes from start to finish, how to get started in affiliate marketing by running traffic) e/ M! i& \, k
with PPV.2 E$ I4 B) U1 X5 \* l
Basic Getting Started Definitions
( _; p! S1 d1 K; X8 G# cAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 W5 m1 Q) ^7 r' v/ w' F6 k/ Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 j+ k& _- g* l& F( w( K8 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' @( T/ R9 k8 S& _- `2 Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. z- K# R s1 X* G7 }) e/ c) pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" K& |, z, N/ ~5 j
receives a commission on that product. An example would be the Amazon.com Associates program,, G: s) C( W! o U
Comission Junction or Clickbank.
$ v& v# R% E" X3 H" O) E0 ~; oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* W+ O: X) j, g4 c: Z) N+ `
an action like filling out a form, submitting their email address, signing up for a service or sometimes# C+ l( w3 l9 l' q: k6 h+ r( [
buying a product. An example would be Ads4Dough or Neverblue.0 r; M" n, S; T. B% m4 ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 n7 {2 H: Y- X! kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 v( L# W$ l! [7 |7 t1 X6 ~related to an affiliate's account at the network. Having a good relationship with your affiliate manager, ^! U# J" D% D5 A" t
right from the start can really help you.
' Y. r! }& t+ e; _' x; t( cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: G/ t# N% U& |$ P5 f$ f- l/ Y. n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: X( l( ^- ]6 r* K, V
view, starting anywhere from .01 or .015.. d R4 p' ~8 k
In order to use this type of internet traffic, the affiliate can sign up with a number of different
# [6 c$ Y* Z/ {$ Q1 x: t icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' y5 T+ O% ~3 A/ H
MediaTraffic, and AdOn Network.
( B( M( F: C/ VDon't popups get blocked by pop blocker software?& x E8 A9 u6 u' ^, Z; ]( a2 C
No. Popups are served in a new browser window as if the visitor had opened the new window
' T. \) N6 d, Ithemselves.
$ w* e6 |4 J4 }) IHow many popups get served to the visitor?, k' y4 j# V3 s( w) e
The number of popups served varies depending on the PPV network. Some pop more frequently/ n* d6 P2 e! {. J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! M) m- ~9 {: R
serving this kind of advertising, so they have to toe the line between keeping their software
8 A& h$ {" J8 f9 Kdownloaded and still making a profit.- _4 K" x9 G5 q! c# n9 G/ ~" q
Isn't this type of software bad? Why would anyone keep it on their computer?
( {7 z. t' D0 U9 q3 m u1 Z7 ?No, this type of software doesn't harm the user's computer.
- E; {) R d$ o0 N" ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 |3 J. d5 l) f6 P- R5 G: t
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 b8 a7 f) e5 {* J% B' h4 @
that they can continue to have access to the incentive.
/ [' }" f. i- c+ B& K9 t6 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" ^% @* ]( v7 x- a3 \8 xHow to Get Accepted into a CPA Network2 B# t0 [4 b6 v% Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: b( x' ~2 x n& g; B
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ U0 J5 w' _/ b( }) O4 Z
different networks.
J3 ?, E' w: y2 O1 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 N& S' R5 g1 N6 D6 q" V& l& m
application and be as specific as possible about your promotion methods. Usually some time after- s% L& i, s. t" ~- }# u' ~+ p
receiving your application, the company will call to interview you. The phone interview is a critical
% N% m8 w' j2 npart of the application process, and most networks will deny your application outright if they can't get
1 A( T4 v8 @6 e- |you on the phone.0 r/ C2 X9 H+ b3 s6 W8 \" F
Often, the person who does your phone interview will actually become your affiliate manager after
) n: r: I# [2 f$ Hyou get accepted, so it's a good time to put your best food forward.$ z- x" N$ C# U8 C
You might not relish at the idea of someone grilling you about your internet marketing methods over
* e" o) x1 w; {# [the phone, but trust me, this part is critical. Have answers in mind for the questions:
: ^: u% g" A/ v; ^( l( PWhat methods do you use to market offers?
, Z& _9 t: p5 @; M' J2 s o1 i. sDo you already have a website you will be using? v+ D# o/ |# }( q' V! g# N
How much is your advertising budget?- y( g4 t) K: ]& _; X
What other networks are you a member of?
2 L5 y1 `) b" CWho are your affiliate managers at these networks?
) e7 F+ ^- z* \$ S/ `Do you use social media (Facebook, twitter, etc.) to market offers?
/ |' r( R* h; F; [' uHow much traffic can you drive?# R4 [( q, j Z# @5 c1 }, x5 B
Do you have a personal recommendation from anyone who is already a member?
4 g/ {4 S# x# d. ~3 QOnce you provide satisfactory answers to these questions, the network will approve or deny your
7 a" z9 n' {- `application. If you get denied, just keep applying or call someone on the phone and try again. Be
, [4 F" k) Q- npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 B" _" ]7 E8 Q% M3 Ofor the network can be helpful.
& o+ |) e" d( zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; V2 A/ T* `( C4 L1 c
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 a8 ?% B; F% X3 ]* B- B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: V* [' ?" f% N. @) c
people can open a lot of doors as far as networks are concerned.9 N* j' y, F. }8 a* `
After You Join a CPA Network, u7 z. ~4 H. W* b$ N- V3 ]
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( n c) ?$ C# |/ x5 }& @
and make an attempt to get to know them a little bit.
# C* o9 t9 u% }* [" |" C. s- RFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. s) [+ p% ^+ M; k+ v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 n& R8 v _% c: C; e; I* s1 W% Y. ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- Q) ]0 j! H6 Q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. r x4 [* j N9 fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" Q4 Z! @: v% Q, o+ q9 ? Y' o
email.
x* M; _; `* l' cFor more helpful info about dealing with affiliate managers, check out:
+ o/ Q5 R# k, ^ g- u1 N' `http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 ]% I: q+ {/ k7 j
http://www.mrgreen.am/affiliate- ... iate-managers-want/$ X; Y' Q7 N7 A- D$ v0 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' I5 T2 D0 ~+ \9 K7 l2 y4 x p# JSet Up Web Hosting" U' Q; }' Q0 {6 j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! o1 M' Q' M. @2 j& [
about internet hosting. In general, you get what you pay for with hosting. When you use a shared2 \( F2 x& C, l
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 \7 Q% W s% N ~$ S$ }( A
whoever else is on the same server as you.& h' u+ s4 ]* H& u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; {+ [5 `* p/ @7 J, u8 N
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) b1 b* P2 t6 R" ]4 ]8 tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 J8 @ m* V& ? k J* j! y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ ? b0 K- _" L4 h) k! O( Shouse full of roommates (hosting customers).
$ X% X0 |- X8 ~& aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" w1 ]9 |4 x! L% V8 rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* N* B9 b8 _) o' u+ _( i' \fit.
. S+ {- M2 j$ z/ cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than4 [. k! L6 _( S4 b( i b! _9 Z( v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 _8 b9 j* T; ^# @4 T- o2 t8 z8 itheir food. Everyone else's food in the house has less space to take advantage of. i' I# f1 v" N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For _% n1 e) h1 R' q7 ]# B! j4 z
any type of hosting this is a bad thing, and especially while running PPV traffic.
% B1 R4 n: h; PIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, g2 }* {; r6 I$ e$ D, p9 linside the fridge to put their food, and other roommates can't come into that space. The server is
2 D; r q$ k+ \* {partitioned, so that each customer can only use a specific amount of resources at any given time.2 p3 x& G- a8 K9 n. S9 |# R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources: s; o# w) F b5 y6 I$ t6 h" Q: a: k$ r
belong to you and no one else can use up those resources. This makes it possible to serve much more' \& w' \% Y5 t! @$ n/ Y% l
traffic, faster.
+ a/ H+ S) ~2 y9 ^6 c) y& Z. Y! w( Z* RAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 E: C" q8 m9 _9 D$ r, T- a
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 l, r, n* a, d' [: i8 f% [here:
5 K& |9 M/ A% nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& l) m! q( `3 @VPS&highlight=hosting
9 A, h" a2 t9 K) nDedicated-Hosting-vs Shared-Hosting2 U' t1 \/ Q5 Z/ _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 X D# `1 f$ _7 [
Hosting...Your-thoughts
8 G2 E, `% A8 W+ I$ e n* l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( N. o5 e# n) ~1 f! c$ j' q
Hosting Providers for PPV3 K" O$ Y3 ~, I1 @
Beyond Hosting
* p* F( l9 j# B3 Khttp://beyondhosting.net/
/ e# ~. L: S! I# i$ IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 K; ?7 O( @: x5 H/ [+ g- a3 Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 o0 J; z, y5 [direct linking with PPV. Also, these guys provide great support.1 M( {1 [% {' |: b8 Y6 q
Prosper202 Optimized Hosting
1 ~" Q+ {( m) V) Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
y- S3 f! a% n0 h3 xCPVLab Optimized Hosting9 @) ~1 Z+ E* ~& ?
http://beyondhosting.net/CPVLab-Hosting/+ V: y4 Q6 {- v0 J* g
Domain Names for PPV
g, l" U) w4 [0 l$ }2 t0 ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 F) ^: b/ F6 ^: }8 L. e% iwhere you're going to host your tracking software and your landing pages if you decide to make them.5 r' L6 A. O$ M+ n) H
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 V4 B" u# _" e* z- L' vbland one is fine to start with, to host both your landing pages and tracking software. The .com,/ K' X. y7 ?7 p$ b& r
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 R% P( e1 \) x
term or build a whole website.' q$ W8 w, ]4 U9 \) [ i
After you buy hosting, a domain and get those all attached to each other, the next step is to install; Y( e( c2 B% G2 a
tracking software on your domain. This is really important, because it is necessary to track your4 f' q- N$ C0 A4 }7 r5 }. }
conversions down to keyword level so that you can optimize your campaigns. Without proper$ ?9 C* k1 H6 _9 j
tracking, it is impossible to know what is working and what isn't.
- K2 A" I! W- `+ A5 vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 O; G" s+ _3 v2 R' Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ a! W9 M6 |: A. s j2 u; s
Prosper202
/ q' e, k, `% H6 m' I) ahttp://prosper.tracking202.com/apps/
; {, @+ \# t5 F3 p1 l# F& B0 f. wCPV Lab1 m+ A- ~0 U, r5 w
http://cpvlab.com/
8 d% a7 `6 [! Q: r ZCPVLab Help Videos
; K( d5 Y \3 \. shttp://ppvlab.com/oweiw/oiurw/vdm.htm) L5 I6 w0 V1 ~! f' Q/ G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ d4 U7 w7 K( d- t
industry standard.
c" y# K# Y3 H: [. D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" `6 O. y* v. v5 x ? Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 _, \/ `0 S6 i( ]( G
good support if you have problems with your installation.& q- e" D+ l* b6 b! y6 ~, ]
Tracking 202
' @- \4 d8 {3 i! o! ~4 U; ~3 yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
V8 s4 q3 y, w/ H. [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
E7 ?) ?- ~9 d- c, |. qarea.5 F$ j' q% F( A7 R6 K9 ]. [
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 G' E, F# \9 v0 \4 Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* R2 S0 I( F7 C
interface, and their hosting.' x8 r7 o5 y9 P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords) S5 F" w& s! {% X$ l3 p% ?4 b2 H
and targets which you are bidding on. Leaving this up to chance in order to save money could4 F9 M$ f$ e" R1 ?# F. _& ^9 G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- R9 q' W/ q p
were using.6 W6 {( \1 x. G& E
Choose An Offer1 R# I' q# Q2 v1 ~0 W: S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ w- z; U) g' c6 l* j0 K$ b
Lesson on Offer Selection
4 `. r# {* n7 khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% W0 Y7 D6 o9 O* T, {/ A. \- LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 G& i; Z1 ^# z8 m9 |
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ l7 o0 C& R" q- h4 x% `
LeadImpact as the traffic source.9 n6 K# o! }2 L, {
Now the best way to learn how to put all of this together is to just get started. For some variation in. k0 A3 Z. C& R% H9 Y9 w% [
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( T1 s$ E; \3 Q3 p* d9 B
campaign.* m! _) R7 [% n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 g) Y8 M* Q+ d5 |7 y2 y4 @' ^
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 ]. s' T' @ ^- O& V
that all traffic is accepted.. r* A9 @ z9 |: m( C+ M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( W7 M" |! z& I" y7 I7 K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 L3 f) U6 N5 X' tget creatives like banners or images specifically for the offer./ H+ g5 O2 A3 N0 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( V+ ^; |6 \2 t! h
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 Z) |. c% v1 Q6 k5 h
track my keywords. Without doing this, it isn't possible to see what's converting.
; F3 [4 n( x( H2 F2 F" dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" g% L" }) q' q2 Q" C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 m7 Q3 r" L: m, \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ h1 U2 V8 V& s0 Y# e8 d
bottom of the page: u' H4 R: P0 f! b/ f
Next, I have to cut and paste this pixel into my offer at Ads4Dough., g# o$ n+ f9 |/ v3 G8 M( U) }
Click on the offer → pixels → Add a new pixel and this comes up:
- B1 h2 H9 S3 n* }' x7 SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( G2 A' f2 p/ n2 L
from your software into the box that says 'Enter URL of image to load'.. g) |0 v" K2 A2 T4 A' o- X
Once you do this, it should look like this:: s( X6 V$ N' {: o( I, `" q! ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 |, v3 I% p! @5 P' qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 N& x/ z9 _, h' B, X g9 i$ e3 kNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. u: S8 b& F! A& G# HProsper or CPVLab." R9 N5 Q8 w1 [2 i s
3 M6 L5 y( c9 Z% U' c/ |( P$ ^7 H. u) F |
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