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PPV GUIDE [PPV新手入门][28页]
+ [1 y- X" Q# I& S% [# o* C详细的请下载电子书！
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/ L: ^9 v- \7 v! s4 Y/ C# P" M% l4 R
Newbie Guide9 l4 _" m# W+ m& h" x2 `* p
PPVPlaybook.com
3 c7 F- g4 n' L G; _Tracy Shaffer; B B& d* z; X# @
David Ford
3 B2 t2 I5 b" f# ^+ j6 v$ e$ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( r: o+ f$ s; IGetting Your Mind Right to Start Affiliate Marketing% j, N$ c8 r: r9 I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! ~) \/ k q8 u- P" q: J7 E- x" t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# x/ J7 {; | A4 G: P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. ~$ B* `0 C2 a2 o {
with any success, these claims are laughable and far from the truth.7 C& P1 b- q) `- {- u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 [6 f$ d1 n: T/ ~+ U- }; Oflow management. The main benefits are the low barrier to entry compared to other businesses, and6 f# ?, j. Q9 \6 X, a) D" \
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 z1 W7 }5 L2 V" Y% q
overhead.8 ]# V4 w4 G% }) O! F, }: Y! M. w
The winners in this business are the ones with persistence when nothing works, who know there's9 e/ T2 r; G: }# y t! n$ ^
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( S" }& L q; M. P% S; y7 [+ JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& u. J0 D! W8 P! sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, a) i# K( R+ t: ~Most of these things happen suddenly and without warning, and they all contribute to the amazing7 J9 ]* Y9 [9 L3 Z$ V" S
learning experience available to anyone with a few hundred bucks and the ability to open an7 c5 t1 f! |( ]" P
advertising account.3 @" d$ ?- Z+ k; u! [! n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 f9 b* o+ k0 Zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; r! s- @9 |+ T) t) N: G) {! y4 Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( a5 V) ~( R) rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 V0 d# G5 p) n0 f$ c0 OWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ X8 b- |3 v7 E, T& Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 K$ V. l v: bstarted building.9 v. U7 Q ~& z) E( W
Things you need to get started:3 A5 r9 w9 p" h2 U g: G. o, j/ y5 J
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! H. o0 {! C" i
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ o0 _7 c! w9 Q2 t8 e, A& X6 j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 ~1 t: o" w2 B7 w$ F; Z, c4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): Z8 i6 W! e( m$ X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 o1 ]! [( c, f
with PPV.
7 \8 @. k! y3 L" \Basic Getting Started Definitions; ~4 b+ r3 B) w/ S$ _+ I% n* a% w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ i- w6 Q" p5 u; e9 `# Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 T4 k& i) p8 B: i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 y& N& g& I% l$ Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& V0 E4 p5 V4 }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 ] b+ l* E# D" c+ [receives a commission on that product. An example would be the Amazon.com Associates program,6 k0 _ U3 m7 O+ t4 x* S
Comission Junction or Clickbank.% k/ j+ |) O Y( ]9 J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 I5 V5 z# m5 s' }0 p/ R9 ?1 ]7 L, c1 @an action like filling out a form, submitting their email address, signing up for a service or sometimes4 ^/ _9 ], {# g+ a
buying a product. An example would be Ads4Dough or Neverblue.) A+ |' V! a1 K4 I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' y( B* ]9 z8 W1 t- q
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 U% Q G, Z- V( w* h* i/ jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! v0 Y& b+ r, z: d0 E/ ~5 s2 eright from the start can really help you.
' ?: {% i1 {; b3 @. DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! X- D, k" C( h" d# f0 i" X4 [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 ~$ j: @4 `1 E, U G0 @
view, starting anywhere from .01 or .015.
+ M: Y G& \! @/ LIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 Z) ?, T7 `4 O5 x l8 P- U" M/ H/ xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 k& R/ e. G+ G( j
MediaTraffic, and AdOn Network.
0 S1 [: o) d& x% T7 ]- F- cDon't popups get blocked by pop blocker software?$ ~2 R8 x l$ K
No. Popups are served in a new browser window as if the visitor had opened the new window
2 P# e+ W9 ?& |& _, ]1 ~6 }themselves.
! Z3 W( H/ V8 z) U$ GHow many popups get served to the visitor?$ S1 L- w5 G$ q* F: ~, g
The number of popups served varies depending on the PPV network. Some pop more frequently
. _* j8 e( [5 G/ t0 y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* W' e4 Z0 G5 Q' d/ n0 F- Q
serving this kind of advertising, so they have to toe the line between keeping their software/ y" E j$ P7 [( d4 i$ N/ }& x" ~2 m
downloaded and still making a profit.
$ Z% A9 F4 A h% z9 @Isn't this type of software bad? Why would anyone keep it on their computer?
5 K4 |1 |+ K6 ]2 g, |( `" LNo, this type of software doesn't harm the user's computer.0 \& i6 B. b: |( c" J
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) F/ L) S% U7 v0 L' dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
) |8 f! e" C1 r7 h2 H( hthat they can continue to have access to the incentive., o7 e4 j' }4 r4 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 W' w& e# J" sHow to Get Accepted into a CPA Network
5 e- Q6 U: M- T% Q8 b. k5 @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 N1 n- a7 ?4 k4 O M
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 a p3 L% k# O6 [! Z+ N
different networks.; I5 F, A- B; ?; X7 P) v- T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 G; x2 b( T* Z" i- S' ?. U, v
application and be as specific as possible about your promotion methods. Usually some time after
. w9 [" R% E! `+ _- lreceiving your application, the company will call to interview you. The phone interview is a critical9 H+ ^9 d8 a8 o* _2 T8 A0 l
part of the application process, and most networks will deny your application outright if they can't get) j! o7 |8 D/ u8 T3 a) Q
you on the phone.1 e2 X6 q: m6 K7 } \
Often, the person who does your phone interview will actually become your affiliate manager after
2 ?0 E' t- [8 T# X2 C5 u5 qyou get accepted, so it's a good time to put your best food forward.; q. S* j* v4 y' e' A4 k, |
You might not relish at the idea of someone grilling you about your internet marketing methods over
! ^* @ t( e% C( u3 c3 tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
+ d5 m$ i; ^: Y0 ^! }( }# p- e5 p5 CWhat methods do you use to market offers?$ D2 L6 k ?( ?9 h$ C( w4 n3 t/ g
Do you already have a website you will be using?
, _7 d% H& f' y6 }) AHow much is your advertising budget?
0 I) c# l$ M" I, W/ H6 dWhat other networks are you a member of?, L- t3 |. h: h9 K, Q) P& T
Who are your affiliate managers at these networks?
1 m/ G; O6 r# [4 x6 QDo you use social media (Facebook, twitter, etc.) to market offers?8 ?2 O7 ~% M/ `$ {8 K3 L) a0 f! O! V
How much traffic can you drive?& H/ @3 q1 h) Q) F/ b5 o% ]: n
Do you have a personal recommendation from anyone who is already a member?- p. U9 C# [) _( k/ T
Once you provide satisfactory answers to these questions, the network will approve or deny your
# {+ N& x: W9 c3 P9 K4 T; iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be6 C4 a+ x" x4 g2 k; x7 H$ s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 _5 d9 P% q8 _8 Y4 v7 _: Sfor the network can be helpful.
, Z" v7 D. `( e/ m! M3 q4 w1 MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
n7 L5 B# U3 Z0 T( c$ t) mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ Q3 q* P8 M3 x5 [& Rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 E9 s6 R; v9 i+ l
people can open a lot of doors as far as networks are concerned.% P" Q+ K2 |! w* W3 {2 y
After You Join a CPA Network
3 D' {' T+ q& k4 j' q" t' YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 _8 w; }: D% d
and make an attempt to get to know them a little bit.
6 ~" w+ c/ y2 F9 tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, ]7 w) `. Y0 _3 Z6 p( pweight in gold. Start feeling them out from the start and try to get to know them. Once you get e# p: I2 \' e+ c# C, _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& O6 Z& h: x! j/ Q s" J a+ Vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ c9 c/ t& @: [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 W2 F# p$ s* Z# Z6 }email.9 J; j' |3 X7 Y0 N: Y/ k
For more helpful info about dealing with affiliate managers, check out:
2 V6 Q' s5 |! T' D8 }: y; Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 ]$ X" n* }6 ^% s+ thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: `! n- x7 B9 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ Q7 S8 a7 |. O* E% F& U' s. H7 }' y
Set Up Web Hosting W" o* V5 C2 |' V% ^
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 a) L7 u# x1 V$ V, y( rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- M2 a/ F' f) ?/ T) C4 \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; N: _$ o( I& ~% C: B" Bwhoever else is on the same server as you.. `2 Q: d0 V) g9 s9 m/ d+ {0 u( g' b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% w9 y8 [* w! o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ g R3 [: z+ r9 L: lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. s# v( i" \5 e' s# K2 }( J. E) |& sTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a( o+ Z# |9 s* w9 D6 j& i5 T0 J
house full of roommates (hosting customers).' h0 f! `& |- f C# k" K
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 y# H7 J4 q0 W& _6 D. |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# c: Q m7 ~- K4 ^fit.: h5 k: a5 O' w' o4 t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- B4 Z& ?0 F5 h( s/ k. r9 Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 r3 h4 q" p- i! l; l. P% ntheir food. Everyone else's food in the house has less space to take advantage of.
+ ]: {5 P6 k5 j! `1 S; GIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
# }- @5 B- ]# B/ ~+ S1 q5 e* D" yany type of hosting this is a bad thing, and especially while running PPV traffic.
# I6 F |- D. |In the case of a virtual private server (VPS), everyone in the house has their own designated space
" c" z' G9 X* X$ F" J0 `4 o1 B- `6 ginside the fridge to put their food, and other roommates can't come into that space. The server is5 _! Y9 d0 p9 ]" r7 F7 t& n) Q& C7 ]
partitioned, so that each customer can only use a specific amount of resources at any given time.- o5 \$ Z. N/ _4 ^0 U3 n c* ?. @
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 V8 ?& ^, _* e5 s
belong to you and no one else can use up those resources. This makes it possible to serve much more* F- U/ E; j8 A; s, r8 w R) Q
traffic, faster.
' v' R) m+ C0 ?- ^At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* M+ z0 U% Z0 I* `Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; B* g$ a& [( N
here:
5 H0 J% g( M" uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* ~* X: r9 P9 E! n7 ^' jVPS&highlight=hosting
: ^7 _( m; |9 l3 f6 D& FDedicated-Hosting-vs Shared-Hosting
& x. g/ {; u% ]5 ^- C8 y: d' }http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 V6 M" a) s, O0 h) vHosting...Your-thoughts
( l* t6 V1 F: \$ Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 j) f Y8 ^. DHosting Providers for PPV
) |9 d! y4 X- w# E: GBeyond Hosting
2 P. n7 v5 |" Q3 M6 \2 e: E; qhttp://beyondhosting.net/
4 b# n! o% P! ^4 \8 WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
o" y& I9 v1 nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- q- _: u% Q3 G1 v0 b# G- {/ ndirect linking with PPV. Also, these guys provide great support.8 f( q4 P( W, H9 _
Prosper202 Optimized Hosting1 M- Z3 y/ W/ V0 R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 w7 f/ c, K, m' k) ~5 s
CPVLab Optimized Hosting
" ~4 t* ^! ~' l( Uhttp://beyondhosting.net/CPVLab-Hosting/5 ^4 k/ k1 S# h& M) M3 o/ K3 P
Domain Names for PPV$ H V# F" g# I+ l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: W1 t" Z0 Z; _4 pwhere you're going to host your tracking software and your landing pages if you decide to make them.3 f2 @8 l1 U/ f3 R
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 B% m3 q" {/ h$ b. t4 |# }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 s% a% N G% \9 y' i, P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' [6 j( ~8 l( Y3 q. G) w3 M, Sterm or build a whole website.8 t [4 D8 |! Y/ h
After you buy hosting, a domain and get those all attached to each other, the next step is to install8 w$ x4 v, b+ n, L
tracking software on your domain. This is really important, because it is necessary to track your
4 N) C7 t @) Z1 s: P& Z' zconversions down to keyword level so that you can optimize your campaigns. Without proper( p, u5 ^6 B5 y0 M Y6 E# }9 W( N
tracking, it is impossible to know what is working and what isn't.5 W# r& C. L% o; D' a3 v# D9 E4 k7 m( s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" E. \1 w4 n. B: U* s5 y- Fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. _3 P7 d t- L1 H7 SProsper202
* h0 S' l; X( Whttp://prosper.tracking202.com/apps/
% {4 {6 G1 I& v! }# M5 V# }CPV Lab
- [ q* e5 p$ H6 X+ f: Ohttp://cpvlab.com/8 s! t5 [, [4 l) N! r
CPVLab Help Videos# B# N4 Z6 H p8 U
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 m) p0 C7 X" M9 TAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: f3 Y( B8 K' h# E+ `
industry standard.+ J5 ?7 ]4 @: v- @5 H7 C: L- ]- {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 t A8 ~8 k% {
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 r- x! ]& c) U) {* q" V% V9 hgood support if you have problems with your installation.
6 x m3 [) \2 y" X0 ATracking 202
/ g7 n" Q& ?: ?6 G. TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 l0 y( d* ? {8 T" B
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: r. M) f8 c) p. h& T. zarea.
1 c/ k+ @/ H; N6 z" V; S2 p& p5 cIf you choose this option, keep in mind that your tracking software, one of the most important parts of
$ e/ f4 Z, [4 L& p( Y$ V+ Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 F) o7 z! J; Rinterface, and their hosting.( a/ @, d% c! w3 g/ ~7 z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 L" {$ ^# v3 z3 |# m, B1 q. g
and targets which you are bidding on. Leaving this up to chance in order to save money could
! K5 e1 m0 t0 J+ t: y; c. @potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 C7 k% Q* k! [7 B" ~3 z3 p4 K! F
were using." C" E" T0 I: g" [1 E6 O! M
Choose An Offer
) i+ B% E+ U: p; uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- _5 j8 r) L5 S+ P: w
Lesson on Offer Selection
" O- y8 Q6 d. U lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers; ?3 L) v; }5 M( ~( Y7 A' L* @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 c2 K5 {+ h/ {* f; D5 VTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& _, @+ ?0 y! ]- o+ TLeadImpact as the traffic source.! l1 k9 J4 J. ^! X# T- R
Now the best way to learn how to put all of this together is to just get started. For some variation in- r: Y" O& Q1 ?1 F, f& X5 M
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 X; m3 v R3 r; V+ n: Jcampaign.
: B! f( m0 E/ e6 F+ TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' n. V z" ^8 I Q2 g$ O: P4 M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ l$ }# p" g; e3 P: \9 R7 @8 k
that all traffic is accepted.
7 C2 B: Q; C9 q$ P J EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ H) D8 V. I. m- L; ^( X, z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 b' s2 b, @' [/ x6 X* {
get creatives like banners or images specifically for the offer.
( Z5 D+ X8 P1 w$ d+ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 a0 D' D$ Z" B' LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; m' Z* M5 B4 ~2 Y5 Q* Ktrack my keywords. Without doing this, it isn't possible to see what's converting.
3 U/ F" T' Y6 wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ g* F3 N* M' W6 P4 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ Y9 o# m# G4 a6 ` B8 m
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 R7 m5 d" V$ G) \, z
bottom of the page:4 }2 A8 z/ j1 j3 I. a/ y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 H5 Q0 ?6 K) [# R
Click on the offer → pixels → Add a new pixel and this comes up:- t, v4 b1 b! f- I' C3 P1 k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: V, M; A# l; a
from your software into the box that says 'Enter URL of image to load'.
) Q( {8 h* z, p# n7 Y/ ?: TOnce you do this, it should look like this:
: @: b1 L/ |4 X+ R( _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% E! c7 O- I2 r7 F* JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& g6 F; u4 g1 {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! M3 V4 q4 _# g+ P2 C: [- [! R
Prosper or CPVLab.
; h* O+ E- ~# l) H7 y- F* M; l: E( ]: }$ `5 y7 J0 k6 [5 r
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发表于 2012-12-27 18:47:17
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