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PPV GUIDE [PPV新手入门][28页]% L% O9 N& K2 Z6 H1 l
详细的请下载电子书！5 y9 g( F: j i* d0 J
5 W9 X8 x5 J2 D% b, d, |7 P
- r% h0 G" X' M; A. m$ ZNewbie Guide' d0 F! X) k" P/ a
PPVPlaybook.com# v# Q3 Z U2 h- Z( Q! ^, y- n5 r
Tracy Shaffer" c- j. \% c" n7 S" K4 R
David Ford
: ]# C6 ^* F3 h @" i" |- ~+ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 k0 }: |& j& p" y7 aGetting Your Mind Right to Start Affiliate Marketing- Z$ i7 ]1 t8 \4 H
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; C/ J0 \% ?4 K$ i0 }& Q; A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) `5 @9 i: ^5 u! A" {/ Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& _( k0 @1 e) x8 t1 e# {! `with any success, these claims are laughable and far from the truth.8 [2 w" a7 G) w4 B% z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" y$ m0 F1 ^4 Q1 v: \
flow management. The main benefits are the low barrier to entry compared to other businesses, and( \* q" X. ~1 X
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& x* P/ t) Y* j& _' {5 ]; foverhead.* ~) W) ]9 Z% N1 d: Y; ^
The winners in this business are the ones with persistence when nothing works, who know there's
! g W# {9 f$ ]+ v% m% Z( {8 Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 T u& I( I( p. c' Q2 n/ T: ^
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 \5 S2 O$ ~2 S2 |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! j0 d: u% \" n' t" R3 [
Most of these things happen suddenly and without warning, and they all contribute to the amazing: X) w7 L( M7 r( _5 Q
learning experience available to anyone with a few hundred bucks and the ability to open an
( z6 o% w; ~- _9 A4 Uadvertising account.4 M$ b1 t* S: [8 t7 [2 k$ ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 v3 S% X3 c( g7 N9 q4 ]# lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 P$ k2 T6 ^$ P+ [. b* ^9 i
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% u6 m. K, x: jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) n* |8 P4 h6 d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, m6 U4 O) F: V6 ^$ l3 u$ r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
! j, F) l+ j! o4 c! J& ostarted building.
6 u. x0 }: s% I- u/ jThings you need to get started:
5 p) q. Z& @# }: F' K, C9 r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); Q) [+ }. o& O/ L, M/ m" f, r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ I& f/ n+ H* w0 V/ A) `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 f' J; ~! |" w# ?. u8 c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) U& P/ `) p8 X' iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ M/ M% K5 s( A6 `+ X7 K
with PPV.; b+ ? u5 U4 p+ I
Basic Getting Started Definitions/ i d( i& _2 M/ s$ t3 F8 j8 q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ S I& d$ Y! `# T/ A. V uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% Q; y O0 r! a( A! L9 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. P$ r* i9 U3 u, j1 s, Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) Q8 b: ~; n9 w* ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 v+ |/ o) w5 r. B2 i
receives a commission on that product. An example would be the Amazon.com Associates program,
' m" I0 ]3 S3 q+ {6 uComission Junction or Clickbank.
0 V1 B+ K- x$ [9 a% d4 f% lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. [* a* {7 N J# V
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. v P9 O/ u0 E c6 Y' Dbuying a product. An example would be Ads4Dough or Neverblue.
8 F3 {; F# |4 A& ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 u, |, F T$ v8 R+ J" r
account, getting the affiliate approved for offers, bumping payouts and just about everything else! O/ l, ^# r% p( D. X- k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# S: S; |* [' u5 Iright from the start can really help you.
! J+ V! D* r5 o! S J# }* KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 `( z+ a" b' R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( @% [% `4 E7 v6 |, |
view, starting anywhere from .01 or .015.
3 c |$ x& M3 s vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% R; q9 o" X# Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 Q+ d0 V( W3 {! C& W+ E0 G. U
MediaTraffic, and AdOn Network.
% _6 P8 o5 \9 dDon't popups get blocked by pop blocker software?9 B2 a6 l7 E5 p( C3 F2 F% e( a u
No. Popups are served in a new browser window as if the visitor had opened the new window6 {3 p0 Q2 Q% p+ g% C. J( {7 G/ P* g& C. J
themselves.* `6 ?, z+ U4 p8 v
How many popups get served to the visitor?0 X8 U/ A' v7 [5 D) G. `4 O$ l. S
The number of popups served varies depending on the PPV network. Some pop more frequently3 V/ s; W4 y1 e! r3 S* K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& p. t; R3 p( \# f
serving this kind of advertising, so they have to toe the line between keeping their software
/ u: r1 Z0 O) L6 `8 j/ bdownloaded and still making a profit.
) x! ^. f. Z5 k) {Isn't this type of software bad? Why would anyone keep it on their computer?
& H T7 h: @ l: ?: i9 T% yNo, this type of software doesn't harm the user's computer.
( k4 w* K& x& p$ z$ N9 NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, \7 p: P$ ^' K# h% l: d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: `* j& Z5 J3 D" U1 rthat they can continue to have access to the incentive.+ q4 t, x5 |. W/ Q! T% S* e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 X9 Y8 j# e, n0 L3 [+ C
How to Get Accepted into a CPA Network/ r& _$ J/ N K m$ W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 O% k) j6 s: L7 {1 f7 D$ ?; J
to start looking for networks is Offervault which lists offers and lets you compare payouts across
# l# L- `( s0 e1 Mdifferent networks.
" [/ a/ M9 d6 m( WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 T: `( L& t7 A% T( n" dapplication and be as specific as possible about your promotion methods. Usually some time after% E! U, R" x* |/ z6 W
receiving your application, the company will call to interview you. The phone interview is a critical$ F5 V/ }8 `2 D# B1 ~
part of the application process, and most networks will deny your application outright if they can't get; Y: _* u6 O' w, @/ M9 Q% [3 m
you on the phone.
h( A$ x: G$ M7 [Often, the person who does your phone interview will actually become your affiliate manager after
, u1 W5 E" S0 r1 Q* k- \you get accepted, so it's a good time to put your best food forward.! K) w. A9 M/ ?# d; Y, c5 l( f6 |
You might not relish at the idea of someone grilling you about your internet marketing methods over" n0 U, c+ ?* n! @
the phone, but trust me, this part is critical. Have answers in mind for the questions:) y7 D& m! A- [# p/ Y7 r1 l+ q5 ~
What methods do you use to market offers?
+ Z# a4 ?1 K# D" XDo you already have a website you will be using?* O y* T3 }! W, |
How much is your advertising budget?
( [0 n; y5 m k! Z1 `4 m3 K) e$ OWhat other networks are you a member of?
4 k0 c! S7 g3 c: e+ r4 Z: Z2 oWho are your affiliate managers at these networks?
7 f r k/ W' N2 q# j$ o, t( Y3 RDo you use social media (Facebook, twitter, etc.) to market offers?
8 E& U; ]/ J$ d9 h; n0 `$ `% kHow much traffic can you drive?7 X7 n5 c1 V l1 T/ p, N
Do you have a personal recommendation from anyone who is already a member?$ Y+ }" e: [# w7 d$ f
Once you provide satisfactory answers to these questions, the network will approve or deny your
, X6 X2 r: o" ~application. If you get denied, just keep applying or call someone on the phone and try again. Be+ c$ F; M; F/ [$ Y; M. f& L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: W# I, K$ \. q) [
for the network can be helpful.
" g$ W1 }5 s; y' t' s; {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% O$ ^! c, D: f8 O( @& P0 S. T* U2 {
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. w1 I9 |/ v. G/ u% }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) t$ C$ [* l! P! dpeople can open a lot of doors as far as networks are concerned.8 M% \! B: s. y2 O3 S' i
After You Join a CPA Network3 T+ g, V+ j: ~: A- |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 p( j& x& u+ c# t0 Q" m5 s; aand make an attempt to get to know them a little bit., S: ~% u: T) f1 {0 O/ Y$ B
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 p& {' u( R+ Z `4 R' i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& r4 ^7 o, D/ \2 b/ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ z& N; X4 Z% D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 E5 l, V7 x# ]& Hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 S$ d) }/ g8 F3 W
email.
7 }: b/ C& N. X- BFor more helpful info about dealing with affiliate managers, check out:
6 Q! d/ @ u" {% _! `: a* o- {http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ b8 U3 e4 j/ v5 ]! T2 x( Ehttp://www.mrgreen.am/affiliate- ... iate-managers-want// c" w) [9 l* q& Z# w1 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! H k! u3 _! q2 @, JSet Up Web Hosting0 v9 B2 i) \7 h- u4 Q# O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( M N# a6 A4 g' e+ W4 c
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. {" q4 g. C2 V. }0 R0 Q) lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. w5 M; n( b5 [0 hwhoever else is on the same server as you.. z& p$ d) Y& w8 w) n7 X7 D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
B R' N, h1 a' i3 [6 }, w( Lenough that the visitor can't close the window before your pop up is even shown. You have about 3" L, B/ B P$ x$ `1 B' k- E
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 ]& Y2 J. }+ c( `To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- d4 X9 l! s. Z( S: Hhouse full of roommates (hosting customers)., N) [' I3 z5 d3 k- s# _1 u* g( n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
1 i* t, k- |/ H# [# v5 i1 e) jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; Z3 d8 B" ^$ x; s' r" x3 h8 M
fit.- r6 n& ^5 H# e5 Q4 L( O% P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! I& X: \9 [, K. D% g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# V+ S" b9 R/ utheir food. Everyone else's food in the house has less space to take advantage of.5 I" v$ M: ^/ l6 X' D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! ^- r' z) k7 O7 t+ O c
any type of hosting this is a bad thing, and especially while running PPV traffic.) L* O8 l4 R4 h8 o3 I7 X* W/ J
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 c# e; ]! _8 Z/ E2 m) Einside the fridge to put their food, and other roommates can't come into that space. The server is
$ w3 m# M& R7 N/ Cpartitioned, so that each customer can only use a specific amount of resources at any given time./ k" B& X; ?" C e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" ^+ f: k: I% S6 ^4 G! _9 E* `4 m! Q
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 U# X9 u; p. a1 n$ xtraffic, faster.
+ Z8 t( B! O! \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( ]" ?0 N% v5 t7 U2 }Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" g: {2 x' `* R/ G" ]
here:" B! Q% F, @1 {
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ b1 m" I& O& J- J# I
VPS&highlight=hosting
. U6 r' G. `0 x: JDedicated-Hosting-vs Shared-Hosting
. t# m! l# ? Hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' d$ ?, h4 T) KHosting...Your-thoughts5 X( y6 U; K F6 }4 s2 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 s7 M' L, U. N+ F" F) G0 Q: O3 q: U
Hosting Providers for PPV" C: Y9 |% ]2 q% z8 k1 [
Beyond Hosting
" F6 D+ ^9 i; \. {/ d$ mhttp://beyondhosting.net/
; W( V6 ~6 y! P- n1 IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# ]# u* r( u6 X) q* X/ }receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' p! A9 h/ z, q( q/ [ h T
direct linking with PPV. Also, these guys provide great support.
: d8 a$ N3 f, F" \/ pProsper202 Optimized Hosting
& h& x' x: O i- b5 @" S5 vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 {5 H9 [8 t2 i) j& {3 g
CPVLab Optimized Hosting
8 t5 s. k5 M2 N2 P! ~. j4 i' V$ I! ghttp://beyondhosting.net/CPVLab-Hosting/
; D0 q; U5 {% ~& n7 ?1 zDomain Names for PPV
5 S# @7 A( L% U! s0 LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 e2 |. d% O- S, b M7 ?7 Jwhere you're going to host your tracking software and your landing pages if you decide to make them.; H7 z7 l; J7 f5 Y! `6 i5 z8 x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 l/ F+ u9 Y/ S# Mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 J* F9 N5 F* m( r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# ?, h+ }( i3 jterm or build a whole website.0 _# R; ^$ z( |7 ?8 O" `/ \* Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install( v- U `5 }$ P j+ ?
tracking software on your domain. This is really important, because it is necessary to track your/ H, {6 ]; d0 C1 s# Y" x+ K8 r
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 T7 e+ N5 n. e# ^$ e" ^2 ltracking, it is impossible to know what is working and what isn't.
. G, W" x2 V& m' K* I3 |To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 Q; U4 D4 \0 K8 n) J9 d4 }6 Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- n4 Y2 D! c" o$ d3 UProsper202
' K$ ?% M( b: ~2 P" o. B0 w/ t; Hhttp://prosper.tracking202.com/apps// D2 v+ X! F! E4 f
CPV Lab
% j3 r7 E$ P" `% i- I b- Lhttp://cpvlab.com/( S* f5 \, ^: }( c0 @7 {$ B
CPVLab Help Videos4 p, [% @' H8 d' c# W
http://ppvlab.com/oweiw/oiurw/vdm.htm9 R+ e. Q7 n. v5 p" a" a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) T- R3 R: P" T- e5 _
industry standard.
0 s* R, h" u* Y4 }( R2 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' c5 X9 u% C2 ?4 R/ u
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 l& _4 H$ y, t: |3 \; _: M
good support if you have problems with your installation.8 w+ Q) {; |5 J, k5 t: h. f8 C3 d
Tracking 202* J3 M b7 L( C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& Z6 ?/ i9 b1 Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) A& V3 j$ {# Warea.
, F- e% m) H7 d1 Y2 HIf you choose this option, keep in mind that your tracking software, one of the most important parts of" t; s" |6 ^$ E; g. N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ @# z! F3 n4 Y: O% d% l {interface, and their hosting.) }# n! L8 z) f$ ?4 e: P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& B8 ^( \& }( c `7 @* I: H# Q9 kand targets which you are bidding on. Leaving this up to chance in order to save money could
I7 O) q; i. ~% L8 w! B2 Q5 dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
* v: Z, g! @$ Rwere using.
/ A* y9 v& X' [$ E& ~- o3 {Choose An Offer0 N5 g- j7 d) r2 }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% g' y+ h8 ? n, J
Lesson on Offer Selection$ @( l4 F1 j/ D! G! y4 `# n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 D7 E' C2 E; v+ z: v9 m5 H; e
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( r. d% z, J+ S* o& C8 M$ iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 N, i/ I( t8 I% H9 gLeadImpact as the traffic source.
+ ^9 P: c) A) f9 `( b0 v, ONow the best way to learn how to put all of this together is to just get started. For some variation in A* t4 x' H3 e% D
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 X1 s" b, c! G7 P6 kcampaign.. j$ o p) f$ o2 R L3 ? [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 Z' N* m( C$ V4 Qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# c+ W) Z( Y+ `& R$ ]# i/ e4 f8 |
that all traffic is accepted./ j+ \7 U/ w7 g4 I( y4 @3 L
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' k/ `: X' _( O$ J. X; C' Z4 bThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; _8 r3 w @% uget creatives like banners or images specifically for the offer.
/ m9 m* j* x5 ]; D% J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, Y" l |7 B! T) QBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; e" Z# m0 `6 {4 e+ Htrack my keywords. Without doing this, it isn't possible to see what's converting.
+ S: E2 k8 @" I# W, b mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 Z4 i Y3 D b) x" _" n2 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, S! M X+ i& D
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: g) Q& b# Y6 x! O2 q7 e5 d' m
bottom of the page:& V/ U5 Q( k- q7 N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 z; s5 N* Q/ S0 ?) U& PClick on the offer → pixels → Add a new pixel and this comes up:( z% n" Q8 X% F1 a
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) J! _+ Q1 {7 x6 cfrom your software into the box that says 'Enter URL of image to load'.
- \8 @4 i2 F; iOnce you do this, it should look like this:, P1 |& ~* i; E; y% p& N7 E7 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 X$ I( X; |" X1 T% v- J" K( xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 x: Q5 ~: Q \5 J ]4 A1 E2 Y* {
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 c. Q% h5 d9 g5 e5 g7 u9 [1 C
Prosper or CPVLab." N8 X1 @' u3 M: _/ @3 a. Z; m
8 t4 {4 d. P8 t/ m/ E& f1 \ ~
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