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PPV GUIDE [PPV新手入门][28页]
4 P6 V/ K7 c% W2 s详细的请下载电子书！
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0 x8 d% I& R" c$ F) U* h- x9 x i- P8 T/ N# U
Newbie Guide
: a1 @2 o4 Z) Z. S- z2 M! l) sPPVPlaybook.com& `6 F; ?0 i! n
Tracy Shaffer
9 a; a* q, h5 X2 k W% g% Y" ADavid Ford
- h, W' u H+ @5 E/ G7 i: U5 Y c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' Y: D% A6 Y" H" H) N; u% q; aGetting Your Mind Right to Start Affiliate Marketing! ?* r& ^ C% j' A3 t4 w& g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) n+ d7 l( n% j c& p4 a% `; l8 _ qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" ^& L0 }( m3 `" X& O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. S, ?( T( D7 c4 N6 Ywith any success, these claims are laughable and far from the truth.2 R. V( E- q& j- g( g
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, f0 ~3 d: _3 `4 P! p$ U. n5 I3 j
flow management. The main benefits are the low barrier to entry compared to other businesses, and, x1 W, D5 M8 z" g) `( z
the ability for a marketer to be a one person shop and make an incredible amount of money with low- y0 L& c% e# c: n2 U
overhead. L1 \2 r2 u1 X& M" I6 b3 d3 a: q
The winners in this business are the ones with persistence when nothing works, who know there's
: \# |0 r" T* Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, n4 L9 V& H& e. ]The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' r( [; H1 Y* I. Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 g& e, n3 X/ a |Most of these things happen suddenly and without warning, and they all contribute to the amazing$ ?0 `, j4 n% c3 W6 G% V( K
learning experience available to anyone with a few hundred bucks and the ability to open an# a! H4 J P4 ?; u6 Q5 h2 d
advertising account.
! T! |8 k4 q6 C BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 g" P; G- C; r* V- |, ?, d* [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* r: \! g8 j3 V: [, Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,( a+ m) X3 g" j! m/ W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 l; Z% J0 Z& W" w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
X7 c" w6 u* mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) N; D! r7 b U' [# r" E1 L
started building." Q5 J+ K; X3 M* D
Things you need to get started:
& j6 p( X' v# ?: i8 }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 Y) c, Y* ?7 s y3 u, O* J) o2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 x/ R# K3 P! h: V1 F3 G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% J' [ D B! O' D) I. _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 r" e& E4 O9 \5 d6 C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 z" T3 i& I, q3 y
with PPV.
. x. Q1 J- S) z( o" e5 P: \& _Basic Getting Started Definitions |) L) J7 _+ b3 O% ]. J" P
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 A3 z; S U& d) e# I3 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% A7 V- W1 V0 v8 \: g8 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. C7 E; N) U1 Z W8 V6 l/ s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." J/ `5 e( s$ D: c4 x" `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 `& i+ u& i2 I! I8 W& y. @
receives a commission on that product. An example would be the Amazon.com Associates program,
" K. O0 I& z; R* r5 N6 w3 R/ gComission Junction or Clickbank.
3 w! l4 O U- J" `# T1 yCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) i& _" j) K# k ^+ \0 s
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* K$ H- k6 I: h. V' V4 S6 q! p% ?buying a product. An example would be Ads4Dough or Neverblue.8 m4 W# b( V/ _3 l- x5 F1 R0 ?4 Z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 H* a8 U: F) m1 x! O& v7 @account, getting the affiliate approved for offers, bumping payouts and just about everything else4 w8 o$ r2 B# x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& S/ t; ?! W K( f% n( I) [
right from the start can really help you.
/ P' _8 o! Y3 j) ]& @) oPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 D2 e9 v+ j3 e1 `6 B4 ?! _1 V( Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, b; |. Z' B3 v" h( kview, starting anywhere from .01 or .015.
; H; d, D/ o& R4 gIn order to use this type of internet traffic, the affiliate can sign up with a number of different; ?9 B: |' v0 i# g& k: w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' y6 \3 J' s; r" R
MediaTraffic, and AdOn Network.
m( {" u$ V [1 f2 K8 ZDon't popups get blocked by pop blocker software?
# @& z+ j2 e6 I' Q/ oNo. Popups are served in a new browser window as if the visitor had opened the new window
$ }/ O6 G. b+ Cthemselves.
2 }7 T5 S3 A- }6 Z7 f8 m- @( m0 O# {# gHow many popups get served to the visitor?
8 f4 V) F+ ~; v8 v2 K: y8 \ @6 sThe number of popups served varies depending on the PPV network. Some pop more frequently
: r, ^. c* f. l- _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ _2 V9 h- I0 m! h/ n
serving this kind of advertising, so they have to toe the line between keeping their software8 X Z! _$ H, I4 J
downloaded and still making a profit.2 c# @# ]& ^! a4 G; f7 z5 v
Isn't this type of software bad? Why would anyone keep it on their computer?
7 ?( Y* y# D- b, m( t& O# I2 gNo, this type of software doesn't harm the user's computer.
+ B1 ? |. D/ vCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; ^0 ~$ e2 E6 H, }3 k' X$ H
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 z' W! E2 x7 c. l, D
that they can continue to have access to the incentive.
, L7 {" r1 t+ L4 \+ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ r% Y4 d/ L1 @8 ?) D" j, ZHow to Get Accepted into a CPA Network
* ]! y1 A% _" p) U- b8 `( ^* rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, j3 v% V3 n+ \* e$ l
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% `, S& [. P: h1 g( \different networks.: S3 ^9 `+ P" y" o! {+ e' R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 z& L4 Q) f W
application and be as specific as possible about your promotion methods. Usually some time after v4 w' d( \4 V
receiving your application, the company will call to interview you. The phone interview is a critical
/ ] w: V+ y/ ^part of the application process, and most networks will deny your application outright if they can't get
% N1 i! N: }: y1 Zyou on the phone.' k7 M0 B8 E0 y$ H3 X. s. x4 P/ I
Often, the person who does your phone interview will actually become your affiliate manager after$ g+ K* w$ t: V: D
you get accepted, so it's a good time to put your best food forward.
2 u9 I! }' z/ k: q& ]You might not relish at the idea of someone grilling you about your internet marketing methods over
0 u% L$ P, c7 B- b: lthe phone, but trust me, this part is critical. Have answers in mind for the questions:: ]6 E/ j* G, W+ y! ~: T$ b8 _# z
What methods do you use to market offers?4 O, Q% L/ M8 M# g [* A& ~
Do you already have a website you will be using?
9 `% |, V( _2 S+ s" t) d5 _How much is your advertising budget?1 D k# _, D4 I C3 h9 W/ C# E
What other networks are you a member of?
& T- p1 ~# U( f0 _# M7 |/ D3 m QWho are your affiliate managers at these networks?
+ \* ]) W2 n X0 [Do you use social media (Facebook, twitter, etc.) to market offers?+ [. K/ `' ^- k& Q
How much traffic can you drive?, h; w9 h( f6 q+ u5 v3 e
Do you have a personal recommendation from anyone who is already a member?2 @8 r. v. Z; O5 M# t5 Y
Once you provide satisfactory answers to these questions, the network will approve or deny your; k# n: L+ B! A! w/ P: S. a
application. If you get denied, just keep applying or call someone on the phone and try again. Be( n0 Y ?" K! P4 Q* m T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ b6 a) c" T' R" x& r9 Z
for the network can be helpful.+ `( s# N% T7 n/ c, l( T
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 s6 }; X7 d! U: Z% L$ I k. [7 WSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 Y* s( A; W# s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. m' P: | I2 E O# I) D7 `
people can open a lot of doors as far as networks are concerned., A, D/ U) H- |: B# {/ ^
After You Join a CPA Network5 }( y: B- F3 C# R2 g
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# _2 O, R3 r0 b, P4 R/ i0 m5 oand make an attempt to get to know them a little bit." R6 O9 } x, F4 x, ^5 o2 Q0 N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. f& W+ }. o: hweight in gold. Start feeling them out from the start and try to get to know them. Once you get
( b- w' h! q: N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 r: f/ n$ e+ w9 k+ @/ Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! L" ^# F/ ~3 _+ M$ Y/ U7 Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" G3 m+ P3 w+ U" z5 z
email.
7 n) i0 v, a7 r0 X8 GFor more helpful info about dealing with affiliate managers, check out:' S, i7 l. H) J. ]- @' L" Z: l
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ P( _! L" K8 R3 ?http://www.mrgreen.am/affiliate- ... iate-managers-want/4 f/ h# t6 S& n1 J+ M; `1 R8 J' l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" X) }5 S! U/ }0 CSet Up Web Hosting
2 F$ F3 m& x1 F F0 [Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ d% R# {/ w2 l. e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- [/ Q: l/ |7 h; e5 M1 n. T2 ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* b* G4 Y& x9 ], E1 p7 l1 @whoever else is on the same server as you.
5 N8 G0 c) H8 X: e7 A3 I* y# ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( G) r1 q! a3 n% Z! S& O# kenough that the visitor can't close the window before your pop up is even shown. You have about 3 ]* Z" R6 i% z7 o4 @. o# x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ m k& K& w; S, h/ R# V0 ~
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 E/ S: y# e% o' ~* E& Nhouse full of roommates (hosting customers).
( j+ b7 v4 R P! Q/ G TIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. F- D: r0 {5 \% l% v# Nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
: t, |2 w7 M. g# n+ mfit.
; E7 R, W0 j2 r& z; XSay your roommate brings home a large turkey. They will then take up more of the refrigerator than5 y. z7 q9 t; d* |1 z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ h+ ^ \7 p- j
their food. Everyone else's food in the house has less space to take advantage of.1 \. X2 q7 a4 A& Y/ ^* [3 r! {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 N' [% O$ X5 f, D% _' eany type of hosting this is a bad thing, and especially while running PPV traffic.! n6 E4 G! t+ W. ?+ ~: g' q
In the case of a virtual private server (VPS), everyone in the house has their own designated space& N5 C+ [9 [& O- u! ?
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 p" I6 [9 B. [partitioned, so that each customer can only use a specific amount of resources at any given time.1 d, t; q \$ N' s9 i
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) ~0 U& Y0 K5 R/ }: z* I- o$ B
belong to you and no one else can use up those resources. This makes it possible to serve much more
# O& {( p2 D" ?traffic, faster.
/ n! _% ^" Z( BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, z2 I" `6 v, w3 t9 V' kAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 W4 x2 {; d7 J' P: f) zhere:: b l" [$ a* s. t2 C2 ]
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( y4 C6 y$ d& h M$ zVPS&highlight=hosting! E1 h9 Q4 I$ _! o
Dedicated-Hosting-vs Shared-Hosting9 }; r2 b& y9 d6 R, }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: `$ H0 m2 r ?' w5 E3 q3 YHosting...Your-thoughts
! |& y+ q7 o/ j+ c& W6 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' _6 E2 r- g2 a$ ^Hosting Providers for PPV7 [ q, @0 X, ^/ C8 ^ F& h- R: x
Beyond Hosting; a5 |" j8 s" M& R
http://beyondhosting.net/. B( [6 B9 M7 A) S" R v X
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 {" h6 G. _" P2 `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 B4 O$ w) J' B0 q K- F( J* Sdirect linking with PPV. Also, these guys provide great support.
2 d6 ]+ a& U( p& v) b2 aProsper202 Optimized Hosting- z/ }1 m# U( \, O+ _; ~
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' H) x8 ~+ c& }* k$ x8 Y% f. z6 N2 {
CPVLab Optimized Hosting. Q9 Q0 b9 y6 @3 k* r
http://beyondhosting.net/CPVLab-Hosting/8 I) F4 {0 }0 d5 J5 x( A" v+ H
Domain Names for PPV
& D5 y+ R: |! }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 Z0 e& R* u% L6 k0 u+ v, a8 u
where you're going to host your tracking software and your landing pages if you decide to make them.
/ L( r M0 i3 s3 H7 ?0 LOftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 p% g& m4 @, r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* E4 E/ H0 \- l4 J& T.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- e( q* H; f. o9 g9 O, h
term or build a whole website.
( U! {% s w! f, P3 h$ Z2 WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- W% ~; {* a6 H% Q9 [) w$ ytracking software on your domain. This is really important, because it is necessary to track your0 h7 \" c$ X4 f: k, z* w2 J
conversions down to keyword level so that you can optimize your campaigns. Without proper
& h! Z. [& F' ]+ I$ gtracking, it is impossible to know what is working and what isn't.
) x- m' F4 Q% H8 b kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% v% y& e% n: K% }: u( O$ o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& t/ d0 @ Q* |2 U; n, V
Prosper202
8 l' V% n! u+ P- v/ |0 ]http://prosper.tracking202.com/apps/
9 x" ^$ `4 o7 P# q; L( u7 Z0 ~( hCPV Lab9 v% b* T u# i* p& ?
http://cpvlab.com/- a1 h" E) n& w. v% B
CPVLab Help Videos x6 z {+ v2 n |" X! B. ^/ q, A+ k! ^
http://ppvlab.com/oweiw/oiurw/vdm.htm( v: j5 R7 I3 |
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# i; U% J# B" ~1 { ]9 O% I
industry standard.* u$ _! w/ t/ P% {5 V" m# a. @" [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' H' p; V& g' {0 v2 _% V" u
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' @5 J+ }: L* u% [: m# \1 Ugood support if you have problems with your installation., p' c3 ~: Z5 }# f! f7 \
Tracking 202
# b3 I- N7 b: V0 b- F1 O( @0 A4 s/ F# ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; ~; e% z( U+ s, a% X1 v! Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 G$ q& v# e7 B h) K% qarea.
4 I+ y& P5 S6 z. c# J' z- tIf you choose this option, keep in mind that your tracking software, one of the most important parts of; F( C+ x) Z" t7 m
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; T3 T e. ^+ I l, v- i
interface, and their hosting.( O8 a; w; P* {# z! o
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ H3 y( {; D# zand targets which you are bidding on. Leaving this up to chance in order to save money could' l4 c0 C) _0 H% F, I! h9 \( k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 h* s: y; d7 t8 K
were using.
, `. @7 f1 q! l* N# fChoose An Offer. ]2 ?. M+ m2 ~3 x3 M" l0 M
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% G- f% b4 P" g- e/ SLesson on Offer Selection% ~4 Y& C4 J. `) }2 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- @' u8 a4 D, M1 t+ G6 R; m2 kIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 O9 d4 t% p2 q+ p3 K% `+ T2 v8 f+ L1 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 O0 o' T6 R0 u0 |: b6 v
LeadImpact as the traffic source.& a& r" g% U; S2 F8 b$ v7 g
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 @" u& y( _* ]9 z2 x2 Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 k8 x: l- _. s+ O
campaign.
5 P5 h/ \8 T R$ B$ o) pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, l/ x/ s T+ }7 P; t# Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ d: y. @8 _0 H) S: D
that all traffic is accepted.: G* f% v1 G+ P b# Z6 C; _
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" E1 R# y6 ~4 L: U6 s2 rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' H( a' P9 b3 p0 t1 B; Y' e. h7 |5 {get creatives like banners or images specifically for the offer.% K% c; B# H6 H2 a3 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# n# b( ?4 [+ o- h* k3 ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) A' x% l s/ Q; U3 \) [+ Q
track my keywords. Without doing this, it isn't possible to see what's converting.
j4 a9 _9 `& @" j9 G1 @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ c2 k. G) k+ W4 E& ^7 b: l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, S$ ]7 n) L* f2 J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 D; [! o( Q+ q. [' {5 Y- D8 X k0 |bottom of the page:
& U! A# z8 i$ `& i3 yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 \0 s# o% Y( |! k: p3 P0 c' LClick on the offer → pixels → Add a new pixel and this comes up:
/ G0 k- x3 |- n6 F+ }Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 v5 B6 ^" ~0 [# a/ pfrom your software into the box that says 'Enter URL of image to load'.' f6 z% F6 ~% L8 t9 ~: o- D
Once you do this, it should look like this:
+ l `5 u Q# p" Q( Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- M4 r3 l! H0 V2 B
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& X" o8 M, v% l; o2 G: ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. j0 g* V. f3 W/ W! YProsper or CPVLab.
6 R5 h- P# S- L/ l
3 B* t' N( }. n; L1 Z, b, U |
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发表于 2012-12-27 18:47:17
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