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PPV GUIDE [PPV新手入门][28页]7 e5 a# R) H+ ?9 @1 H* g
详细的请下载电子书！9 l# [& q ^0 P' C" @) i
0 V- [- F9 Z" o7 s6 T% E% e8 {
; P) p9 E4 d1 B+ e c* S+ T" B( RNewbie Guide
0 b) o9 A9 |! _( ^2 K1 B1 ~PPVPlaybook.com
/ i, g+ o5 v7 a/ ]Tracy Shaffer
3 V$ J4 A$ P( v9 Y" MDavid Ford
" Q8 L7 Z" L( ^) ]) X/ ~; Q3 b' o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 N' s' t( n( H9 v4 K4 f" sGetting Your Mind Right to Start Affiliate Marketing
9 A3 z- Z3 {4 i7 q6 KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( v6 y' f1 Y/ R- ^' y/ c" fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" Q% c* `9 b3 T4 H7 E6 q' Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) j& V: U7 d+ O; C2 c
with any success, these claims are laughable and far from the truth.
6 S% L& q& ^1 a( t/ \% FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& F: M4 q. O! b3 b" r; Hflow management. The main benefits are the low barrier to entry compared to other businesses, and' ?2 V1 ^! H. R! j# R& Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 W! b) F$ i! J8 R& q/ M) B
overhead.
$ Y! p' Y; J$ RThe winners in this business are the ones with persistence when nothing works, who know there's
* T6 A. ~3 o g- Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ I( f- A# e5 O8 T) v' U0 q7 wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" q3 q3 C1 o1 [4 W0 jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. L/ }! u& h z& Q
Most of these things happen suddenly and without warning, and they all contribute to the amazing8 |) p. j0 f: t! o# T" o
learning experience available to anyone with a few hundred bucks and the ability to open an
" ~! N, R) P' ?4 j6 H9 t! Tadvertising account.
0 n$ R# O' ~) V$ ~- gYour competitors are willing to work at this around the clock. This isn't a push button, instant business+ ?4 c0 u$ [9 I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 @. X2 q( G4 d5 V7 x/ S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 c. B) X% P+ c8 l( ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& z' C- Z( t2 ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( ?% C) K' y+ U! t! fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get- }4 b4 r. ]7 W) O# T
started building.
8 O% S d5 C4 |4 V. Y' xThings you need to get started:/ G! t! x0 d! o& O- s
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 l6 {) v5 o# A5 ~( }; i2 O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ i) ^/ D5 x0 H& |" o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 @, q$ a& R& L9 Y& j" [
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: s- d4 b0 Z3 B6 h- P0 sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 C8 y3 s+ x# Q1 G+ H
with PPV.
8 E7 E1 e( x3 { H# _% f* FBasic Getting Started Definitions/ G0 X% W& D; U% l' h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ e% h' a; K: A' V6 q8 ~/ P, o$ Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 }$ m8 a6 O i, l( s2 f3 Y0 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 d: ^8 _' r! u' q3 d. J3 T2 o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ V E& L2 T8 U3 tCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; l5 m7 b& W( I7 x
receives a commission on that product. An example would be the Amazon.com Associates program,/ D9 K4 t6 I- W; @8 K2 \, x
Comission Junction or Clickbank.* }" [& T; L$ `6 ]8 J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 \$ Q1 ^) [. e- X* \: }& a! Man action like filling out a form, submitting their email address, signing up for a service or sometimes
7 ~* i! i9 O6 s+ q, M% Jbuying a product. An example would be Ads4Dough or Neverblue.# i7 V. l* c4 N9 T/ B
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ i' y! k- P4 R: b& d* I% waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. v1 c3 b2 q! |8 o. K% prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ W6 t* n# a2 S$ V3 y
right from the start can really help you.3 j* I6 o1 o" B* r" g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 \# T. l4 h* P1 m) I6 x9 T# V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; K+ A6 ]+ s4 r- m+ u, Tview, starting anywhere from .01 or .015.
7 O) R T5 L2 I3 U8 Z# O; a1 \In order to use this type of internet traffic, the affiliate can sign up with a number of different
R2 E# B' y: y. `companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 Y0 A3 ]+ t1 U( M. lMediaTraffic, and AdOn Network.+ F @% I. p: x1 @9 V1 K
Don't popups get blocked by pop blocker software?: {- o+ L' \: u% u
No. Popups are served in a new browser window as if the visitor had opened the new window
+ w7 ~3 k5 Q: z" _themselves.0 G& K1 E/ t' r% i" {
How many popups get served to the visitor?8 t( r9 y7 f- q5 f
The number of popups served varies depending on the PPV network. Some pop more frequently
w' i" r/ o) x( c& I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 c( ~4 l2 l$ K# S v) V0 Userving this kind of advertising, so they have to toe the line between keeping their software
7 ~' R2 s* s- w. Zdownloaded and still making a profit.
: N9 Z; b- m# ?; U( j5 q. }; {Isn't this type of software bad? Why would anyone keep it on their computer?) |/ p% Y* d) u& R2 Y% c" C
No, this type of software doesn't harm the user's computer.& t# Y. T1 T0 p7 u
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 u, b. s6 d) `: x6 y% @toolbars or videos to place the software on their computer. The visitor keeps the software in place so: ]9 z0 i9 |0 i) s: l0 W
that they can continue to have access to the incentive.
; I/ W$ \8 i6 O/ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 {/ P0 D0 I/ g# b' W) z O
How to Get Accepted into a CPA Network# i$ @+ X% k" ]* S# z4 \6 k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# v) G Q* V2 U* @3 lto start looking for networks is Offervault which lists offers and lets you compare payouts across" Z4 i4 E- x, H `; c4 D. y
different networks.
8 D9 b& w: k, d) @! q. x/ }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)' O; o* S) R! F+ R$ @; }
application and be as specific as possible about your promotion methods. Usually some time after
! W' L& Q. F$ y' }* l5 d$ u- h3 lreceiving your application, the company will call to interview you. The phone interview is a critical
. g; z4 Q( K5 c- t3 c5 u' Rpart of the application process, and most networks will deny your application outright if they can't get
% f: J% H2 l. }# e0 m# d; }you on the phone.
3 A; T E7 R7 t: s$ S: IOften, the person who does your phone interview will actually become your affiliate manager after
; O% y" e" H3 jyou get accepted, so it's a good time to put your best food forward.
$ n+ `# w4 x2 x, e: h* s/ z+ m! VYou might not relish at the idea of someone grilling you about your internet marketing methods over0 W! e" y, V: ?* A
the phone, but trust me, this part is critical. Have answers in mind for the questions:9 r: O' Z, v# Q5 y
What methods do you use to market offers?
/ l3 ? o: K0 j1 Z8 ?# NDo you already have a website you will be using?
5 l; K1 i& W% {, NHow much is your advertising budget?; B2 B/ Y+ m" F, H5 t
What other networks are you a member of?
& L( F) p. ]2 O3 T$ ^% QWho are your affiliate managers at these networks?
' K5 `1 d4 {* [7 y; K& O! z, j; [- L9 {+ ZDo you use social media (Facebook, twitter, etc.) to market offers?
) C! G4 t( |, }6 s$ r0 NHow much traffic can you drive?
0 \8 u5 q6 u( r! d6 D9 f: yDo you have a personal recommendation from anyone who is already a member?) g2 A1 a9 a& Y5 R8 B- i% Z
Once you provide satisfactory answers to these questions, the network will approve or deny your( G! Y5 ~! F( \$ r( x
application. If you get denied, just keep applying or call someone on the phone and try again. Be, n0 f8 O5 ?( ^# g1 x5 k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 s0 C t$ Y; V, r$ x
for the network can be helpful., w/ f7 t' r# f5 L1 D! ~! v% R% n' Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ T3 \7 R/ s& C0 y3 K6 Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( f; H, B2 A- ^+ }9 ^. cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 I/ ]+ V8 y2 I4 z1 kpeople can open a lot of doors as far as networks are concerned.
, B7 P& h. u; Z r ~5 WAfter You Join a CPA Network
- F* Z/ h8 a7 a, UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. c* [8 j/ \2 _& i, x
and make an attempt to get to know them a little bit.
s* ?) B5 C8 [# ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% O" C5 \) h9 x: s& C' @
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! b2 a0 i7 V! L+ N& K' p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 u- d* b1 i4 I9 {! r! W* D8 vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! W( D* C1 L- w, h/ @4 @8 ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 b5 X* S, C/ D Y3 j% W! j$ ?
email., X1 L2 T$ O0 W% b# `* [9 b
For more helpful info about dealing with affiliate managers, check out:
: S9 x2 ^/ ^. X8 P7 Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& t- Q1 v5 t6 P1 d3 [
http://www.mrgreen.am/affiliate- ... iate-managers-want/
) `6 A- l/ y& c. Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ g" \$ ?) o L0 NSet Up Web Hosting, _' O6 ]9 ]7 c, h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% i0 m; P- y( _* b2 labout internet hosting. In general, you get what you pay for with hosting. When you use a shared" y I* o6 I7 V7 ?6 |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" p' U5 j8 D* L! C% rwhoever else is on the same server as you.
$ ~. \; M+ }& O* hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 [/ X M4 U. ?4 d; h9 w+ w
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ Z7 J4 U5 d" Z& P6 z( G6 eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; W/ a$ s2 m& ]- z* G* p# U W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 |, F" r Y! u3 n. {. R: r
house full of roommates (hosting customers).8 O2 P, j' f9 e& i1 ~" W3 U
In shared hosting, this is like having roommates where everyone has no specific designated area inside' T" |6 n# h( \9 V
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! K! H' w6 L7 ]! x& I8 i0 Y
fit." D* M/ w$ w+ U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 n/ l4 e% t2 n/ @/ p) }) a" ~the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- u& L! x5 }& p' u f8 m4 Btheir food. Everyone else's food in the house has less space to take advantage of.8 G% F4 t. N5 {0 c0 }6 X& s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& Q8 R5 S) p x$ z" z8 fany type of hosting this is a bad thing, and especially while running PPV traffic.
6 X V& B" u% e8 F. qIn the case of a virtual private server (VPS), everyone in the house has their own designated space
0 t+ H% P% A* N6 c1 F& _; O$ d; I: ]inside the fridge to put their food, and other roommates can't come into that space. The server is
; c7 [1 a2 U- y% spartitioned, so that each customer can only use a specific amount of resources at any given time., }7 Q ^0 T! F8 u! H$ v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; b: i8 s' m; S. |3 t& U2 `$ rbelong to you and no one else can use up those resources. This makes it possible to serve much more
/ ?2 a. i5 k# j( ztraffic, faster.
% ~4 n) l& Y# R0 i% I$ vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) k1 l. G/ x# R$ t5 ~! s0 tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ y, u# R; I% r% U
here:
; T V! V+ I. f1 _% h7 p& Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! t8 U5 _. I0 q0 p
VPS&highlight=hosting
' m, E9 i" S6 ?0 F( u' z5 NDedicated-Hosting-vs Shared-Hosting
/ `6 C& a. S M6 q7 Z& {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* D" `8 j Z5 K6 [% H
Hosting...Your-thoughts; d* f4 W" Q |1 s5 _/ F1 w: f: j9 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 J' F F* |+ f8 S6 j5 C9 u
Hosting Providers for PPV2 ~1 m' F. j3 W; _, @7 P" {4 H
Beyond Hosting N p2 o8 B W$ c" \
http://beyondhosting.net/) M9 G1 C8 r2 E8 b; Y4 ^5 M
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- i6 I. v7 u& z$ G0 y+ D6 }7 N1 R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% ?7 ]5 g1 K w$ J
direct linking with PPV. Also, these guys provide great support.
+ c' h B. G" ~3 V5 aProsper202 Optimized Hosting* {( S, |5 n+ J6 D) V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, Q0 m& E7 `0 `! i7 s$ M4 ~, c
CPVLab Optimized Hosting
0 |$ ? X3 U; f( Ehttp://beyondhosting.net/CPVLab-Hosting/& `% g9 q0 f% C5 }" Y; ~- z
Domain Names for PPV/ U0 J. j& R( j X& J$ k
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 b$ q( ~; c& a4 M. s2 b5 l/ o* swhere you're going to host your tracking software and your landing pages if you decide to make them.
4 B9 B( V/ q' JOftentimes people wonder if they should have a specific domain name or a generic one. One generic,- u6 [, m$ R6 h, \( J q$ W
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ ]1 K6 M0 R, f6 \1 w4 p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
X- |( o+ A s, yterm or build a whole website.! C L0 D4 x F3 }
After you buy hosting, a domain and get those all attached to each other, the next step is to install
# T+ U5 `: v/ |4 Htracking software on your domain. This is really important, because it is necessary to track your
( E0 C% G9 E h( c/ z, t$ E5 fconversions down to keyword level so that you can optimize your campaigns. Without proper
1 j) z8 j/ f( m! m2 Xtracking, it is impossible to know what is working and what isn't.
' a6 D: \8 b" X. z, WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 O. y% k/ q9 C Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ F1 m% P( e- i# Q' b2 L- Z$ UProsper202( f6 H/ u$ d0 X0 ]" z* k
http://prosper.tracking202.com/apps/
1 n! S4 [/ l! v" {4 l- G6 k$ f ICPV Lab
! p% x8 e* S- E8 e& Y L# T6 shttp://cpvlab.com/8 K) U& l% _; H; ]& b
CPVLab Help Videos
' }8 g6 w- z1 G9 s* p$ Uhttp://ppvlab.com/oweiw/oiurw/vdm.htm( J& }' r, H9 ?2 [0 X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ S/ }7 F$ p& {! r. ^; F$ Y
industry standard.
9 R' s. z: Y1 b4 Z% h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 i: d' L) ] B7 V
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. w* {) h, ^2 hgood support if you have problems with your installation.6 S$ D8 C! g) _6 B" U
Tracking 202
5 n; ?2 S' `1 U! }9 s* k3 e! LTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' ~7 A3 T2 D3 I" g2 }9 X( c: S+ gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 a' ^( h$ k* S
area.
8 X; _; `, w( EIf you choose this option, keep in mind that your tracking software, one of the most important parts of4 Z# J7 K& y4 {% a4 A: {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! g+ J8 x- Y! b8 ^7 Z5 L, R. Y
interface, and their hosting.( n9 W& R" }! b! `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. J$ h8 f9 l& h- i- s6 d A/ H
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 k( A; d0 j. V( t% K. ?+ P- S, Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
& M7 f. q0 Y |were using.* c5 A' v8 G& Y. w" Z6 d! Y0 ~
Choose An Offer& v+ {4 _% I d8 ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# N( t7 Y) Y1 H( p3 u
Lesson on Offer Selection/ ^! b& v; U2 o9 g Y. a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ N8 }7 O* }; Q8 V! f H! m8 w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: ^* M' ^+ O0 C2 n- ~) ^* c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 @ Z# M) p8 [7 y" T7 d5 F4 H+ J; V: a
LeadImpact as the traffic source.
3 R9 W/ v: h( [% _! m+ oNow the best way to learn how to put all of this together is to just get started. For some variation in
1 s% G7 R- X8 Z% W0 O3 gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! Q) `7 r4 o# p& _
campaign.* T2 ~ @' Y( n u# ]; G/ {: M/ J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 O. |# }* I) `6 rpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' G8 `7 A5 U P r3 y& Qthat all traffic is accepted.$ }5 I+ ]& s0 _3 L+ c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 [- n1 `* Q- _* z& }
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can u4 p# Y7 N7 ?
get creatives like banners or images specifically for the offer.7 q; T# `8 e( U6 j+ o2 Y1 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( @6 y- i! v( j a. q9 q' R( H; b
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- v# ^: J. p, \( qtrack my keywords. Without doing this, it isn't possible to see what's converting.
6 \; T L4 b( kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 \2 \. r( q' I" {* X2 X) i. D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* {0 g! d& c& N- N8 U* s3 P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 D# U- U$ V& T/ d1 `
bottom of the page:
( H. u0 \, Y1 F0 ]; q& T4 @& w" W) pNext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ n( F, {; t8 q: S {Click on the offer → pixels → Add a new pixel and this comes up:, d6 |3 X _! h; w: \7 r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ n3 {( ]2 Z' h4 R1 T& X8 [
from your software into the box that says 'Enter URL of image to load'.' v$ L) |7 \% }4 Y# e" t! I
Once you do this, it should look like this:% w& }6 t$ }8 T3 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 a3 e e$ B+ a) }+ TClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! ]0 ?8 S# ?/ {9 I! |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ A5 X/ T {% H& cProsper or CPVLab./ H5 }& e7 D" l5 g. Z: S9 ^1 \
, j1 V4 c# m: D8 t5 ?! g |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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