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PPV GUIDE [PPV新手入门][28页]' B3 |9 g$ G3 d* v( G
详细的请下载电子书！
' g0 U! w7 t1 w- R. y9 z; D. [" d. f2 p1 W: d: ?
0 V# E9 R" B( K: e- U7 sNewbie Guide/ c. I7 T# C P8 F, ~( k
PPVPlaybook.com
. S4 E: E) Q; pTracy Shaffer6 M; c6 G0 B: N" g6 J
David Ford: t$ |4 q% K, N" v* S v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& W7 B4 S! u& z8 jGetting Your Mind Right to Start Affiliate Marketing1 K: S5 y) v( ~2 f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 t+ B9 J4 |4 f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 r. A+ l! k I
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! U) U0 ^5 C- J! [with any success, these claims are laughable and far from the truth.
$ x' y3 x1 s# ?+ {$ ~6 s$ zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" i8 H4 O7 E9 Cflow management. The main benefits are the low barrier to entry compared to other businesses, and
# G5 X3 p+ S% P) o' k& E+ ^the ability for a marketer to be a one person shop and make an incredible amount of money with low7 u( ]( I9 k M9 E
overhead.
# m! s5 x# c- z/ mThe winners in this business are the ones with persistence when nothing works, who know there's( U6 O5 i4 r4 G9 {. ~: E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) I! b6 s" S* B ^2 o9 E
The cold hard reality is this: virtually everything in the space is changeable, what worked today can c6 H9 O# p( o$ F" A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 H% `5 j! k# ^* ~9 FMost of these things happen suddenly and without warning, and they all contribute to the amazing. [+ R1 J7 g7 n9 l2 O* d' R
learning experience available to anyone with a few hundred bucks and the ability to open an
0 i' a- O/ O6 ~' c$ {advertising account.2 N* R$ K6 M" k, W8 g* a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 {8 F- }" e9 [+ t c) U! t( cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ G! }" o! ]! d# Ymarketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ G" {" C/ b# E$ e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ F" B$ g `- v9 _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 [: [# m( o( E% K, I) a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get8 _' p2 c5 v! |8 ^! D. K6 \6 v
started building.0 L) _- J- x5 D5 {2 U
Things you need to get started:8 e( ?+ I' A% z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 H n( j# F; Q1 ]1 G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 E: m9 k+ w! X9 U1 h$ l0 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ U3 R# C, z& C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) [2 r/ Z. a1 E7 N# P; h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 Q8 W) @. \0 l7 w2 u
with PPV.9 G9 _# k: n3 F o; K
Basic Getting Started Definitions
* ]2 _9 X3 q: r+ i7 `/ xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ I7 b, u* v& G! ?4 f* ]3 @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' ?& w [* [8 P4 K5 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 s5 A, O8 D) Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( a$ `- A6 [+ o4 r0 BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 m/ E% |3 |+ \& z7 w* S
receives a commission on that product. An example would be the Amazon.com Associates program," `) b& g/ y5 f- R/ C3 ^, T: U
Comission Junction or Clickbank.
9 |) u4 p6 r9 T ], ?9 C; b7 `8 h! NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- M' Q! a) l j6 N/ W% i% Jan action like filling out a form, submitting their email address, signing up for a service or sometimes
( J: [# A8 }1 Q. l+ [* sbuying a product. An example would be Ads4Dough or Neverblue.
1 B @# n. ~ ]0 AAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. D$ f: N; ~% V$ C
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 r3 b+ ]# e( b$ m$ xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager t+ |. y: ]( b
right from the start can really help you.
# M C3 ^' z6 O5 ?" FPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( _0 i# @) o/ j4 i- d8 _, a I: _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ Q; @: K5 G! d5 Lview, starting anywhere from .01 or .015.
; _2 [ P3 }* B/ x1 \In order to use this type of internet traffic, the affiliate can sign up with a number of different
; I" s+ _ w4 t6 N4 scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 ]) D: `! i$ p* F
MediaTraffic, and AdOn Network.
2 D3 [- T& Z3 O# H" rDon't popups get blocked by pop blocker software?% h" w6 m) e$ ~6 R" [5 M9 e" ^2 @6 n
No. Popups are served in a new browser window as if the visitor had opened the new window" g1 H( z4 U! a, Y" J S# N6 k
themselves.
9 v( h1 W9 Y, ^8 z; G. QHow many popups get served to the visitor?
/ Q3 o) @. R& X; \1 X3 QThe number of popups served varies depending on the PPV network. Some pop more frequently
% X6 l& W8 W1 T0 P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 m. Q% Z8 r# \serving this kind of advertising, so they have to toe the line between keeping their software3 A f' Z) [% r7 N' W, p! N
downloaded and still making a profit.' |1 W% a" |# {6 A8 Q' ^
Isn't this type of software bad? Why would anyone keep it on their computer?+ ^) B0 }$ v1 X( h7 m& L
No, this type of software doesn't harm the user's computer.! m1 a& a; H, J1 _1 u( p
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# M! s/ p0 l( ?6 z" Q- j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so; h. i d5 d6 a1 a8 K V
that they can continue to have access to the incentive.
' y8 d6 @8 \4 m- s# ^ v3 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% q! P3 O6 T- MHow to Get Accepted into a CPA Network* y) _# R( }7 }8 c
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% J W6 U$ M8 `5 u
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 L- H" ~5 q! _/ M: t
different networks.* ]: Y- {: Y! S2 q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
H h" T* O6 P6 P# A3 Yapplication and be as specific as possible about your promotion methods. Usually some time after$ o1 z8 u N9 H. ~; K; X
receiving your application, the company will call to interview you. The phone interview is a critical
3 d! y, g4 k+ J( y, Y, O" i; i5 Xpart of the application process, and most networks will deny your application outright if they can't get
/ `2 Y z$ J) I6 oyou on the phone.' t( c6 ]3 V* V) c8 h
Often, the person who does your phone interview will actually become your affiliate manager after
. g1 s6 C/ N' A9 h: R; c/ c4 ~you get accepted, so it's a good time to put your best food forward.- a7 s9 [! p0 G6 o, Z$ @$ [
You might not relish at the idea of someone grilling you about your internet marketing methods over) r; i# Y, I1 Q8 }4 H
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' a. x& ^3 F- i% `( m8 A kWhat methods do you use to market offers?
. W1 N/ P* ?; E W5 g, w& _0 A8 U) YDo you already have a website you will be using?( @1 V. D$ x7 n
How much is your advertising budget?0 b! e. D, T8 ?( R3 K
What other networks are you a member of?8 a- r7 F8 M& N. i
Who are your affiliate managers at these networks?4 K1 g ]' f& O% H! i4 A7 e3 q
Do you use social media (Facebook, twitter, etc.) to market offers?# a/ o. o6 F0 j) B3 h+ H
How much traffic can you drive?* x: B9 F4 V$ j' a- v
Do you have a personal recommendation from anyone who is already a member?1 S i/ K- k+ b9 \, p6 k+ r9 J3 M
Once you provide satisfactory answers to these questions, the network will approve or deny your" @* _+ C2 A: p9 v6 B; H
application. If you get denied, just keep applying or call someone on the phone and try again. Be* Z! O* j$ [9 v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 M. B4 l7 T7 v4 n# O
for the network can be helpful.
% ]5 Z0 h5 P7 U3 u5 X+ L) y, t: L7 RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! V1 P$ v6 l" n5 y0 m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: I1 h# o1 o `1 |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" z0 f8 F* [) n+ v7 tpeople can open a lot of doors as far as networks are concerned.
$ l1 d* v/ R1 m( }* Q6 a4 zAfter You Join a CPA Network
3 d% Y( |3 v, z; R& u) fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, ~0 W4 U2 t. b: H; W7 N
and make an attempt to get to know them a little bit.. o* z! O6 o+ O! N! _) M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! l& Z( ]7 T! ~weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 l' k5 W% D- H6 h9 j v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" k& [# r8 y: x8 H3 [/ H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 D L. O6 n. |* H. [8 d% i( Tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 o1 U. G* u8 J, B
email.- @ _0 B( m k. I
For more helpful info about dealing with affiliate managers, check out:
, D1 v; H t4 j$ |, |http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! R& s* F/ _" x$ Y. A7 |$ t% q+ A* W6 Xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
5 o* A4 k1 Y" K+ ^! M, \+ d' o. D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- X0 U8 [4 w9 G1 r* |+ Q- ~
Set Up Web Hosting
$ F. Y% D. y2 Q8 n# DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 Q x0 S# y% m n1 X. K$ pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
' L( E* ]4 }( k7 H" {& Ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" d9 f) A, ?' } d1 V8 t; ywhoever else is on the same server as you.
4 q% b) R5 v; A4 e ^9 v- q4 `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. W! t6 n" o! ^/ R: ?' D
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. Z+ r7 Y6 d$ Wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* S: }2 A0 E" t! ^1 {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 h9 R; s( w+ j1 o8 l' g+ Ghouse full of roommates (hosting customers).
* Q6 V' y* e% V' i6 G9 ~( ~In shared hosting, this is like having roommates where everyone has no specific designated area inside
% Q/ k: Z$ Y' n$ mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 {. ?3 S, j- \, Bfit.
' J6 h# ]- D& _2 K+ j: ~Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* Z! t5 Z& X3 _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate% m; |- |- E; h [" m, S
their food. Everyone else's food in the house has less space to take advantage of.
, F' ~* |5 C) [+ DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 X# b2 U. `; t3 |7 W3 z" L' b
any type of hosting this is a bad thing, and especially while running PPV traffic.. z/ l2 c, T0 u @! u9 Q. r
In the case of a virtual private server (VPS), everyone in the house has their own designated space1 [# z9 l# Q. O! N( B2 ^* T; \% W. @
inside the fridge to put their food, and other roommates can't come into that space. The server is; G/ ]% s) l" }' G3 o% L
partitioned, so that each customer can only use a specific amount of resources at any given time.
% x! D. p- K$ ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources$ M; F7 `, p6 l' f- [& E t
belong to you and no one else can use up those resources. This makes it possible to serve much more
# t& L# y- z! q3 F% O4 l- e6 \traffic, faster.
' o* y7 ]& ^1 j- jAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 w1 w- J( d0 i* V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 \. D. c: X6 R% f
here:; J" G5 y# k, c1 a& `6 U3 j$ U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% i4 v6 y* N. A3 m! y$ C
VPS&highlight=hosting6 [* L6 D" W& o: a+ g
Dedicated-Hosting-vs Shared-Hosting
$ f |' d3 A6 }% Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
b; ~) _' Q1 _6 W; ^5 ?& l4 j ZHosting...Your-thoughts3 p5 }! X, d3 Q9 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 e- [6 v5 T3 ^* f' ^. D/ t
Hosting Providers for PPV
. G' @3 N! }, _- A. E+ U2 w% \1 zBeyond Hosting
) f. q6 m; d3 \5 f- \http://beyondhosting.net/. H7 \( k) y* f. g3 U8 `, w; g/ z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& v& B" x% _* s( s: }/ e
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; c3 E- Z' C" p. w b2 Udirect linking with PPV. Also, these guys provide great support.
8 t( B+ |3 B. H8 MProsper202 Optimized Hosting# T3 a% `1 J* N2 [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' H0 j/ f# l' m t; @3 a6 MCPVLab Optimized Hosting- U' Q( k3 F) r
http://beyondhosting.net/CPVLab-Hosting/
9 h+ F0 n1 N: X( mDomain Names for PPV0 X: k) a3 ?5 C0 _
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 ?! `9 z: v; P3 l
where you're going to host your tracking software and your landing pages if you decide to make them.
. i- d- o, M+ x1 g9 A: POftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! }; d. k8 @% w) Abland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 m& ~4 }* S! _3 Q5 U5 H' m$ u$ g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. w. P9 [- |; C3 b+ v; wterm or build a whole website./ w# Q" w$ ?; f6 c! F" H! d3 U
After you buy hosting, a domain and get those all attached to each other, the next step is to install! x" ~ h, z- q/ l3 l: }
tracking software on your domain. This is really important, because it is necessary to track your
9 {* N2 A- l* q; M, ^conversions down to keyword level so that you can optimize your campaigns. Without proper2 K6 D+ C* M$ }( [" B* _! B+ G; [
tracking, it is impossible to know what is working and what isn't.) Q5 s6 }/ z6 ^! ~& p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( |( F. @' H: n* Vis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ I7 V3 K( ^7 W$ Z1 w1 T) u0 H
Prosper202, O A, }( f& ^( H5 T
http://prosper.tracking202.com/apps/
5 u+ P: d/ {2 v1 q# M4 SCPV Lab
( I6 v* k7 Z- chttp://cpvlab.com/) [; S$ v0 w( r- Y
CPVLab Help Videos
- h3 E4 O0 h! `- c- ahttp://ppvlab.com/oweiw/oiurw/vdm.htm) X' f- o7 a: h# F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 A4 @! _) }2 @% ]' H, ~" o6 t3 ^" vindustry standard.
( M# I. k9 a/ }9 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, h. }' m6 h( u$ v$ yCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 d% K h) l$ k; R* f! `( Pgood support if you have problems with your installation.. Z$ L: b Y( @
Tracking 202
/ }$ c* T& E" K: bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 f5 E* u" ?+ o, ]( Z9 H2 X1 fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 X+ @' `. `3 B6 T/ Darea.
6 R* n6 F0 r1 X1 O4 YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ g9 A7 d2 O2 J, ]" j2 N Yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* w- j; u( Q0 G5 M
interface, and their hosting.1 d- u/ w, \3 G3 l
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. S" ?7 q, o U: L+ f# d
and targets which you are bidding on. Leaving this up to chance in order to save money could' k8 W" t* ~9 `: n% G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ @. K! }$ g' e$ t, j/ Qwere using.
/ G$ ~, l' `& u7 _9 W6 k/ XChoose An Offer, V8 \3 z* O, `( \/ L
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 x5 G. d# t/ ~0 A, p aLesson on Offer Selection
# i; m9 y$ v8 [! b6 b% J0 `/ \http://www.ppvplaybook.com/forum ... on-Selecting-Offers' A$ F# T; t( z4 S7 P( g2 Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. I1 W! s% V2 Z$ @ ITo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, C, Z" ?4 T( L f. L$ n( Q) C
LeadImpact as the traffic source.; H( l+ L# s% L# F0 B, t A: d8 L
Now the best way to learn how to put all of this together is to just get started. For some variation in! \0 M) G0 Z0 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- @- Q9 K, |8 s3 ^campaign.
% P: A* y' D, DWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& S9 R/ r# v; b/ K1 \, K' tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 I" }/ V1 z7 G
that all traffic is accepted.& g. X: K2 L2 K' [5 N X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 N$ j' l0 x0 o+ }" C
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can R. S# n2 k! A5 N, b6 W
get creatives like banners or images specifically for the offer.
5 E& v* U u% m3 R) [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! |0 G% E" ?; e# V1 O% FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 t- }& C7 p( X9 M) w9 ltrack my keywords. Without doing this, it isn't possible to see what's converting.
y- w$ Z: x2 T% b4 y- t$ vIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& W% N+ F5 W" R. m! b' c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: ]3 Y0 @7 _( P. l' y; oIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 q) D5 _; a" E* [) e8 jbottom of the page:
) C4 q" C* i j1 |9 o- pNext, I have to cut and paste this pixel into my offer at Ads4Dough.
- Y# N+ Y4 a2 y. g; T9 GClick on the offer → pixels → Add a new pixel and this comes up:/ N5 z: `7 x" R- k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# j: s/ |, W8 B* B& X6 U
from your software into the box that says 'Enter URL of image to load'.* L+ N) S8 Y0 q( E
Once you do this, it should look like this:- Y" `- b3 W) i- l/ a. Z2 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ l& y6 U2 q9 g5 aClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- S5 R1 w$ [6 h* B& xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either a4 \3 o0 \2 K+ ?2 z5 N G
Prosper or CPVLab.) n0 R3 ~, q. n4 A% n$ t
) A0 G! W) r, |( p- ^ |
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