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PPV GUIDE [PPV新手入门][28页]. c, E$ _' w6 A" A# W7 G% l
详细的请下载电子书！
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/ B9 d& ^: r: ~& O3 A( C( t
s- A! Q- a- D2 W4 r pNewbie Guide4 _+ H3 k# S! j+ G
PPVPlaybook.com. B9 R# S* s, n
Tracy Shaffer. S' Z& [: u$ p3 q7 H- I% ^6 l
David Ford
& Z: v6 a( @& f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 K7 j* I3 ~- ]! Y& E) `+ V S
Getting Your Mind Right to Start Affiliate Marketing Y V. p$ B- [
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* |. G6 B% [3 z$ ?3 ^% f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 J5 F( B& D8 M ?- o7 f; eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% I" n+ d# l$ F+ t9 Q
with any success, these claims are laughable and far from the truth.
3 f/ \' i- G kAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* l u$ L( K+ @2 u- o/ ^flow management. The main benefits are the low barrier to entry compared to other businesses, and
, S4 y! A. [, g' B5 fthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ k3 I; H% X4 w1 w/ Z" X4 A
overhead.
# V* v! g6 R9 C$ _. t% X$ uThe winners in this business are the ones with persistence when nothing works, who know there's
+ L1 _2 t, k; g/ ]+ ]! _8 Y! t0 O' qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ |, ~; @8 O+ t) H, `! X) F8 Z. E
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 S+ Y2 ]* I' P n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 w6 q; B. n7 R
Most of these things happen suddenly and without warning, and they all contribute to the amazing3 f t: q9 V! w" U* _- `
learning experience available to anyone with a few hundred bucks and the ability to open an: A- h1 h5 Z I- k
advertising account. u4 [' L) f% ]4 Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 D% L) l' U j4 Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: p% b, R, _$ S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 W. A. W. D$ k7 d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." I2 K- U5 h+ y( Q8 e+ v5 @0 w" @8 d8 M$ r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: X3 l8 E; n' R6 ^: d" \started building PPV campaigns right away from start to finish. With that said, time to jump in and get U! k5 @7 m3 b6 C- t) G$ _1 U
started building.7 c7 ~$ W0 v' D2 P( L# Z A* b
Things you need to get started:
3 J8 j, q @$ U5 [# k6 V& {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ _4 v4 a* e/ i& F, w U
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ }) w9 t$ z) |$ X+ k' A
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* J. x% }, Q! X' Z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 V( S9 @9 g0 n
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' V" ?8 G o& L7 h9 ^3 o$ _, \; Ewith PPV.( j2 i0 g0 m# ?' a" p ^
Basic Getting Started Definitions
5 g a5 \. Y: {' p9 N2 ]* GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 l; p$ J" j( w* u3 N5 `; H7 Z# W
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 n" v+ a; ^) {/ h8 J8 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 Z1 P( T3 Y$ E. E9 M1 Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 C$ f D$ K% p$ }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 Q! n# V' h* }9 k4 T) c+ X/ n
receives a commission on that product. An example would be the Amazon.com Associates program,
0 T( L! U- ]. [0 d# L% |: vComission Junction or Clickbank.
; k2 ?2 ^ p# ^( w$ z6 tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes Z, r; W b& o( u% l
an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 C! @+ u o0 ?2 G( T: Y! D+ Zbuying a product. An example would be Ads4Dough or Neverblue.* u) n5 m/ n& _; R$ v3 K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 a6 O5 m' N8 j& F4 {9 Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; G# T m; r- B1 x& r* v& E$ qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( b5 j2 |0 V) ? S0 Q5 ]5 H, Bright from the start can really help you.& Z% ?) d8 X( _/ a. H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 {6 `$ ]; L5 S' E1 l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- z+ E& K! h) s& f* q; N
view, starting anywhere from .01 or .015.: ^9 z/ _5 t: r# g- {; k
In order to use this type of internet traffic, the affiliate can sign up with a number of different
6 n& f! [4 A! H0 Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# _& C9 @0 L- a$ I, x2 B
MediaTraffic, and AdOn Network.
% @5 G9 t' \8 V$ K l$ H0 a0 ZDon't popups get blocked by pop blocker software?
% |5 b$ w" A, P; O4 g/ t4 O8 |! fNo. Popups are served in a new browser window as if the visitor had opened the new window
& ?7 o0 Y: p3 j8 ], Bthemselves.0 w2 l1 h. \) M7 z
How many popups get served to the visitor?- T8 v7 Z4 ], Z4 m) \4 |, n% c M
The number of popups served varies depending on the PPV network. Some pop more frequently/ j5 I7 H* q0 n; W9 |0 ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) o; H5 }* a3 L8 _ h
serving this kind of advertising, so they have to toe the line between keeping their software
$ F2 |3 J" {! f# Jdownloaded and still making a profit.
$ K+ _) g2 ]' j) cIsn't this type of software bad? Why would anyone keep it on their computer?
4 z5 E, K2 r, Q1 c2 W! MNo, this type of software doesn't harm the user's computer.
) i* \& J" w7 Z; o3 JCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( e, L$ U: l$ _0 d; ~
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# E% r$ Q4 x, f2 ethat they can continue to have access to the incentive.: }: y; E, U$ I# t% R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ D/ t, k9 U( k6 P' U! EHow to Get Accepted into a CPA Network
3 H, J3 l" J& H) r zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' q0 }: L0 G& n$ t' t7 lto start looking for networks is Offervault which lists offers and lets you compare payouts across
8 g0 Y- M8 E' {) Adifferent networks.
L2 Q5 ~/ F1 R0 t7 g) wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 v& k4 d8 @& H6 d. G0 U! I* g
application and be as specific as possible about your promotion methods. Usually some time after
/ }0 T S" n" W4 Sreceiving your application, the company will call to interview you. The phone interview is a critical% v2 ~/ k7 S2 }0 E* b
part of the application process, and most networks will deny your application outright if they can't get! Y+ N- e9 A+ C9 k
you on the phone.
* ~+ a* G3 V: _# j) zOften, the person who does your phone interview will actually become your affiliate manager after
6 x6 ] U% j7 B8 |& M2 O- U* }you get accepted, so it's a good time to put your best food forward.
- h3 E7 q* K8 d& gYou might not relish at the idea of someone grilling you about your internet marketing methods over
+ T3 M% X9 h. C/ c+ z3 \the phone, but trust me, this part is critical. Have answers in mind for the questions:6 t5 e& K2 g( B+ D
What methods do you use to market offers?
7 h2 q/ `$ \: k7 O r% K: M$ u$ IDo you already have a website you will be using?% f! z: N$ T! \/ x
How much is your advertising budget?
; j( }7 G+ g) Q1 Q$ @What other networks are you a member of?
$ |( |, n: W1 q1 p: G/ s& _Who are your affiliate managers at these networks?$ ]4 M8 }2 w2 v8 J' f1 [
Do you use social media (Facebook, twitter, etc.) to market offers?4 a5 F6 [% T# ?: T& [
How much traffic can you drive?
8 G4 H9 Z7 g/ `Do you have a personal recommendation from anyone who is already a member?
- }4 K) H. r. O( I6 qOnce you provide satisfactory answers to these questions, the network will approve or deny your& l( T( U! }( R/ s3 N$ S
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 j" V3 W, c" \, `persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 f" V. d6 [* w
for the network can be helpful.
. D' a! D r1 o$ w# hTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" o) g" q( {7 H& E+ \
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 a1 f% M0 a$ x7 J J6 Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 S* Q0 r$ ~' L# a' E7 Gpeople can open a lot of doors as far as networks are concerned.) m; g4 K# B+ ^" a& k8 D1 P
After You Join a CPA Network
3 F2 ~ A" O5 X# N Y4 g6 IOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& O; a0 k6 A6 y1 v# I, Y
and make an attempt to get to know them a little bit.
: p- X: `8 f/ l4 ]3 HFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" E" v5 J5 b1 ?weight in gold. Start feeling them out from the start and try to get to know them. Once you get" c) u+ \ F2 F1 L% k! t/ q V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 X/ e3 y: P8 V7 Z: u( klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" {* ?: O! L$ M1 V# |/ v; w& ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ b7 s- d5 R4 I- r
email.
# X" j2 l" T T2 ^& jFor more helpful info about dealing with affiliate managers, check out:
7 r$ _. U+ @. thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* t5 w% M, i0 i8 q% r9 O
http://www.mrgreen.am/affiliate- ... iate-managers-want/ ~5 M2 D* l% J! c8 Y0 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- X o* d* w, ?4 {; S7 `) n) G
Set Up Web Hosting
, ~: B; {. |: |, z+ [/ NGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ g+ k; \5 S4 o! `, E! O! U4 Zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* F& b& z4 c2 A( \0 w2 M. whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
S2 D9 @) W B8 Iwhoever else is on the same server as you.
, h$ f( @. a9 n8 m1 q' K; KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) c. S! b, Z2 W. L% B* d5 X4 Nenough that the visitor can't close the window before your pop up is even shown. You have about 3% Q+ P% b8 [$ U6 ~+ M
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 f7 L. V# I7 `5 }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: q5 s- ?4 I. r" _5 B7 s R$ w6 X' X* Ohouse full of roommates (hosting customers).
+ q2 n# x- [8 O4 m. |; f) F9 d) ?In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 R* \0 I! i- Z2 f9 Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will3 x S$ h0 H. x
fit. H: a+ j. t4 E/ l# _7 B9 a9 p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 }9 j2 w7 i" V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 F' b6 M; Q* A1 ntheir food. Everyone else's food in the house has less space to take advantage of.
. k% ~/ K/ |- K3 x+ ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" A9 h( `* _) ^: u; S# S* M8 fany type of hosting this is a bad thing, and especially while running PPV traffic.5 `9 |! z% h: a% ~, [3 H
In the case of a virtual private server (VPS), everyone in the house has their own designated space
# t5 |' q+ o# I- t( k) hinside the fridge to put their food, and other roommates can't come into that space. The server is7 H- Z. G1 [' o; i
partitioned, so that each customer can only use a specific amount of resources at any given time.7 \3 q3 n% d) X% Q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 n" O. l( v G/ Z: t2 K2 ^5 Z" {
belong to you and no one else can use up those resources. This makes it possible to serve much more
N' n5 |( O+ i8 s9 X7 E! D1 Ytraffic, faster.
: D \9 S2 L; _6 UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! M% c5 J/ H) E/ f8 g1 {! `Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( \% i* y0 l6 P4 @- uhere:
7 W+ p$ L+ ~- j4 V. y! R# Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 }) h" u# A# T/ s* p
VPS&highlight=hosting
2 I/ z" D4 j4 W0 d0 KDedicated-Hosting-vs Shared-Hosting0 Y# m! i0 F6 J% g0 m+ f. h
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
G3 D: @& E6 |4 i$ KHosting...Your-thoughts5 [, j- ]5 ?, ]8 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, }8 e7 c/ n7 F) T4 f" K9 y0 b
Hosting Providers for PPV
4 U4 V) F2 I# d+ x4 x# g5 RBeyond Hosting, _1 L' P% j/ Q) E( ?( _
http://beyondhosting.net// `7 z3 K' `: p# _6 z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* }6 b3 L8 e3 I0 d- Vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when M! f. k% o' v
direct linking with PPV. Also, these guys provide great support.7 ^5 ^) L, n* Q7 S* D
Prosper202 Optimized Hosting5 _/ s9 e0 `5 n* V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 d9 m# @3 e- ~1 H: bCPVLab Optimized Hosting
: m0 z# d2 ]+ C$ Y9 E% ~http://beyondhosting.net/CPVLab-Hosting/
J+ g* b+ f5 A; a: f* P# EDomain Names for PPV6 ~3 n& ]8 q6 g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 F/ o; r, U/ `& x. g
where you're going to host your tracking software and your landing pages if you decide to make them.' \2 g' F8 @9 ^ _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 o/ ~6 ^3 s- Ebland one is fine to start with, to host both your landing pages and tracking software. The .com,- c8 x0 l, Q7 o" |; G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' V7 q5 o1 f9 f3 \2 v. P
term or build a whole website.
$ i4 G( n2 k* c( S! A. ?After you buy hosting, a domain and get those all attached to each other, the next step is to install. l2 C/ ]4 P/ u6 |' \ @
tracking software on your domain. This is really important, because it is necessary to track your
, N$ M, ~9 L- D2 R# Rconversions down to keyword level so that you can optimize your campaigns. Without proper
3 `% w& K/ F) I! {1 S, C: `& C( m1 xtracking, it is impossible to know what is working and what isn't.
+ D/ r2 s. D+ k. T% aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' X* [7 a8 ?: @5 y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 ?/ F$ K( i% v- ~- H# j% G0 QProsper202, d3 M* c4 z4 r1 o; H& f
http://prosper.tracking202.com/apps/ L, e- c) T2 V
CPV Lab2 ?1 T/ y6 s7 N% t1 ^4 K. F5 c
http://cpvlab.com/
0 K- e- [6 E1 JCPVLab Help Videos0 H% x+ ^4 I3 ? q
http://ppvlab.com/oweiw/oiurw/vdm.htm
, v3 j6 }- h7 _% |; L" H" s+ Y. O9 rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an! \, p+ G7 ^: R' D* |
industry standard.! [! d, U; Y- {. m9 j+ h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; P0 r* \0 Y; J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 [+ G" ~" x" r( \4 ^4 f x+ `good support if you have problems with your installation.4 }/ h M7 n( y: z. i9 D) A
Tracking 202; p& i1 O. J5 f% N& l
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& }3 {! X; [8 T+ G N
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ t0 N% }: L6 o$ O5 P* m, Earea.1 a, [- O# I& J2 k; ]5 ]& d
If you choose this option, keep in mind that your tracking software, one of the most important parts of/ o' Z. p+ u8 {$ |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 r& |7 X8 g& P( ]" g3 r) T) D
interface, and their hosting.
$ l4 \4 {* D- a4 }2 o( J' b/ I; VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 v8 ] R3 X4 k) N. E- Oand targets which you are bidding on. Leaving this up to chance in order to save money could
, ]4 ~ T! B; g6 V6 ^/ i( [potentially leave you open to huge risk if someone else caught on to what offer and keywords you) [6 Q0 J! i- Z0 C+ v ^
were using.
% O/ F# |2 Z3 t t8 x( rChoose An Offer+ Q5 K/ g7 g4 k1 T/ N* S# \, ^" j9 |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# X3 a/ ^: ^* ^" NLesson on Offer Selection
4 h$ ~) h7 r d) @0 P# Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers4 Z& t: R- }# ?0 R8 K, {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 w& ]# C9 f/ v: UTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. |3 J$ r& ^! M# vLeadImpact as the traffic source.& w3 i* u$ S" U! |* I
Now the best way to learn how to put all of this together is to just get started. For some variation in# \# c2 s& k v1 @ [! Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 G3 d5 R% |/ S& @& |% O
campaign.3 T' U6 H) r, s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: a" G0 d; Q, ^& z5 x! ?9 G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% _! u) @ r" M, [9 [! }
that all traffic is accepted.
; ?3 W) ?( _/ n$ `5 t( ?4 fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 `* O5 k3 |8 B5 t* J1 P( q6 @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, H% ^/ C6 A+ R; t9 d- L( s3 i3 c: \: A9 O
get creatives like banners or images specifically for the offer.
4 b4 R5 q6 c* P E+ H$ B+ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 D: I, l) N, B/ a+ g Z) V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ a6 `4 Y) v0 P* g( wtrack my keywords. Without doing this, it isn't possible to see what's converting.. g- @4 ^; D- z; q6 L9 {
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ l: C2 B/ o0 b4 f4 E8 S! z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# C6 s0 D& |) s: l( j* g( TIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( s& H) r" G( c9 c% E! r/ {
bottom of the page:
7 j: `+ l$ ^; CNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* q5 g; R+ K" U4 @- h, GClick on the offer → pixels → Add a new pixel and this comes up:4 r) L* J# E) @! n0 P2 c% z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ G& g* c& D" F, R
from your software into the box that says 'Enter URL of image to load'.
9 g1 U' r6 Q' ^4 Y0 oOnce you do this, it should look like this:
7 r9 p6 J' a6 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. u& C8 i o* x+ o1 x: _% m( IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& }3 w8 u, F. n9 L: t/ Q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 p1 I4 O: H+ @) z$ jProsper or CPVLab.' p# F! A& N- _( y1 d* [
: p( h5 P% X% c# j2 |+ R3 h8 ^1 L
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发表于 2012-12-27 18:47:17
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