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PPV GUIDE [PPV新手入门][28页]
$ F; t4 k8 x& Y/ ~8 T, _详细的请下载电子书！
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% v8 C3 }; e3 `, k3 b x0 [" x% o/ X% u7 y2 T1 y$ }8 n
Newbie Guide
- b: a9 ? O; {PPVPlaybook.com
) `3 O) V( d9 E% J2 i8 mTracy Shaffer6 m" W' z L! q' F. q
David Ford* U+ Y3 m% c+ z2 i1 X0 P( _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. \2 E }, t7 v" k
Getting Your Mind Right to Start Affiliate Marketing
# j4 q4 v+ p( I4 kThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) b# y7 l* F( F: |1 j4 l2 w6 Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 L8 I# r* G* @4 M1 T% W: uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 k% ]3 I6 w A7 Q5 _( N
with any success, these claims are laughable and far from the truth.( X" e1 a1 w( M. p6 U1 u$ R" P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% f4 D2 G) K3 o( R# e; t1 x, N
flow management. The main benefits are the low barrier to entry compared to other businesses, and
# l0 W0 G9 W2 P! xthe ability for a marketer to be a one person shop and make an incredible amount of money with low
) c% p& q3 O7 z' ~# f) y7 s0 joverhead.
) B! j% s& m" R+ h0 uThe winners in this business are the ones with persistence when nothing works, who know there's8 V; d6 D6 i* U0 t1 w: j* [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 U/ w% s& |6 N1 ]" r7 ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 S {: F* ?, N2 s& w4 L7 ^4 H# Y: ?' q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 [( a7 ?, c# ]" Q$ HMost of these things happen suddenly and without warning, and they all contribute to the amazing+ d' D! _) o0 r c6 E$ j
learning experience available to anyone with a few hundred bucks and the ability to open an: t3 _* g( _1 D
advertising account.
8 G/ F+ a! w2 g1 M A) b9 lYour competitors are willing to work at this around the clock. This isn't a push button, instant business' q" A9 Y! V& n3 Y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# H0 [+ S8 c1 v* M/ Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 H! ^6 p# `% S7 n; ]6 g# ]trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% x7 F3 \3 D/ b) A% B5 [" X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ n* J0 l v, ]' B2 ~" _ o& e- ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get" w- _) B- Q1 b- x: \( ^" G
started building.
! j* `. t8 u" ^% E% oThings you need to get started:# j# B0 |: h1 Q0 d
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 y: D( A; e* x6 o+ t
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ {6 e4 l& S$ h; G; N' q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" I5 M m. q. J% k0 W6 e" d: a( `* n4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) i! F& r2 p' N) a, w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) O7 c2 y1 E; }- Q# B% l, V
with PPV.
% e |- O: t( f3 h1 _5 t6 G0 O% ?Basic Getting Started Definitions( l0 L* k& l+ B" D1 x
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- \) k/ v6 Y( a6 o$ raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: Y8 r3 W) a+ k0 P: [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 [6 p/ k8 G0 L7 K+ ]& _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. |/ ]% ~4 \* R- n( l' S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ Y4 [, T( H' X" o
receives a commission on that product. An example would be the Amazon.com Associates program,; k" s* M; m1 F' P2 U4 a$ y
Comission Junction or Clickbank.
# v# L) m, I% xCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 m1 Q- ?. c+ t) k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& K9 I5 f0 i4 S- |+ ]8 O0 Gbuying a product. An example would be Ads4Dough or Neverblue.+ x. F7 b/ s8 W4 l- t9 T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; W7 `4 J) C! ~; zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else8 f2 \9 f0 G! ]6 g/ D5 i( @4 F2 c
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" y6 N% }5 f9 J+ @- X, n( V: T
right from the start can really help you.
, U5 R; i$ z, r. z' ZPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 M" s4 r2 G6 k9 t+ c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" Q. {2 R: G1 P: f( O6 N6 x+ Gview, starting anywhere from .01 or .015.
4 ?. |6 Q- P- N, m/ tIn order to use this type of internet traffic, the affiliate can sign up with a number of different& d) B: b X" [/ v! a5 V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 G% z- ?) c) L; a& i3 E) yMediaTraffic, and AdOn Network.
d5 ?0 W( O" Z0 \) Z. EDon't popups get blocked by pop blocker software?
1 w8 w2 z$ ^9 r+ X5 `& N1 JNo. Popups are served in a new browser window as if the visitor had opened the new window
* [, V# j$ ^1 \4 J" p$ Y. L" R' Fthemselves.( w" P2 f3 |+ V1 e% D. V$ j
How many popups get served to the visitor?
r: F0 D1 }3 q7 y9 p" {The number of popups served varies depending on the PPV network. Some pop more frequently
6 x5 s! _- K$ W* ]- V* I8 @(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, q3 T& [& |5 d5 C4 v5 Jserving this kind of advertising, so they have to toe the line between keeping their software w+ }' i8 Z& k# P; }1 D9 c' [4 P
downloaded and still making a profit.
& E$ F4 B8 e) n8 Q4 W1 MIsn't this type of software bad? Why would anyone keep it on their computer?1 h. l) r+ \+ x0 m, Z/ }( F2 L! L _
No, this type of software doesn't harm the user's computer.
4 s+ G7 j0 f( m4 P5 d7 n2 NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' d' Q2 m* P& @$ \/ b: x# i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% |$ V, Q) r& y* u# \8 M1 k5 {% W3 P- ^
that they can continue to have access to the incentive.
. ~9 O7 l0 r$ N! Z5 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 X" a6 F% D F; ZHow to Get Accepted into a CPA Network
! L9 n* }+ |( k3 rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 [: ]( z7 Z% @ M, i+ n6 N& T
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 b2 \, L8 F- y5 ]) J8 z. v, K
different networks.- t) B8 @6 ?# P; {. ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ J( r+ T7 A, T0 Japplication and be as specific as possible about your promotion methods. Usually some time after
& f- S' L; H7 O5 W. o( ~/ o" I2 n. q5 Creceiving your application, the company will call to interview you. The phone interview is a critical
; t v) x$ _% X# p* P6 npart of the application process, and most networks will deny your application outright if they can't get+ [1 u- v7 b6 \8 P1 w, H. h7 Y
you on the phone.
j* F( G/ A2 LOften, the person who does your phone interview will actually become your affiliate manager after
9 c1 d: M$ I- A$ B5 eyou get accepted, so it's a good time to put your best food forward.
# B5 X6 y# X7 `! w$ FYou might not relish at the idea of someone grilling you about your internet marketing methods over- `6 t- K5 e/ J" Q" z. `
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 B5 Y" R) D& M& l: a
What methods do you use to market offers?, ~% `+ k0 X$ d1 Q( j
Do you already have a website you will be using?
& P2 x; }6 t. J& I1 E7 C6 V( jHow much is your advertising budget?+ ~6 o- w& N# N; \ h/ _ i6 @1 A) O
What other networks are you a member of?. \' Q, n0 Y0 A
Who are your affiliate managers at these networks?
, X2 b0 y b W( yDo you use social media (Facebook, twitter, etc.) to market offers?
' w0 j0 i& y+ b, M% pHow much traffic can you drive?) V! X; h4 ?2 n0 C! _
Do you have a personal recommendation from anyone who is already a member?
% u6 ^+ T, Q6 R( c" bOnce you provide satisfactory answers to these questions, the network will approve or deny your
+ g; S4 b( G1 Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be* m* T( _4 E8 f& R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 E' u# i# V$ b% b% U% q) Q. Ifor the network can be helpful.9 Q2 d7 ~+ ^ n9 t/ g& {8 ~) p
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 Z: t( Z7 M+ T) r( x, C% ` x+ C- t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. A9 z8 A$ y1 @- g# \2 }4 Sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) J+ S2 ]: h! [- ?6 Z: N
people can open a lot of doors as far as networks are concerned.
2 S6 J# d! S; ?! G* \1 j* JAfter You Join a CPA Network
9 }$ `8 i* B/ k, |* ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ E) V0 p! I; [' W; y1 m3 H% u7 [and make an attempt to get to know them a little bit.4 H1 z) c9 p, M5 l O
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) k |$ ~6 \5 }8 y9 ]" b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: B5 m. A6 D- {2 u4 |$ i$ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* Q0 a1 C: m+ @) w$ u% k* \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ s& i! V* B3 h9 T, d
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& Z* T# U5 h" r$ E G& jemail.
& q z/ T0 ^- x k- D# E+ K6 c( iFor more helpful info about dealing with affiliate managers, check out:% x7 y9 V: n \6 i! u- A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# h4 \& C+ A8 N5 e. t3 k
http://www.mrgreen.am/affiliate- ... iate-managers-want/
. M7 p( A# D6 ~+ q/ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, a: }, u. H4 [
Set Up Web Hosting5 G* _5 [( ? j8 y; @5 D
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 E7 N' g- {" X Y* z* u( Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
' ]8 R( g! R0 O- mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 v/ t* J; L4 b( P& A
whoever else is on the same server as you.: ?& N* v6 ^3 d8 @1 E8 x! a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 I7 e' ]% Z8 q+ yenough that the visitor can't close the window before your pop up is even shown. You have about 3
& B+ U: \/ k1 T: v" Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 d3 |5 c+ `4 x" _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# g& Y1 |+ t" i8 ]9 n+ M/ |house full of roommates (hosting customers).3 s5 G) C! h& C$ Y0 {1 T6 X
In shared hosting, this is like having roommates where everyone has no specific designated area inside# G& A$ @. p4 z+ I
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" l" X; Y9 Z4 k; R4 \ z) Pfit.
' g8 {6 W9 r( p2 C$ }Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& p7 [& h0 K2 U" c% D+ p3 f: V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; j2 J# u1 l8 ^5 [7 z7 k# Z) Xtheir food. Everyone else's food in the house has less space to take advantage of.
4 I" J3 q/ V" } @6 S QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For- Z$ L7 L( g: N1 ?6 Q8 k' }
any type of hosting this is a bad thing, and especially while running PPV traffic.
* V' I! x4 Q; x5 Q2 v- bIn the case of a virtual private server (VPS), everyone in the house has their own designated space/ @7 w! @2 z9 Y9 a$ V
inside the fridge to put their food, and other roommates can't come into that space. The server is
. W' X' H" |$ Vpartitioned, so that each customer can only use a specific amount of resources at any given time.
. d, r2 @' I" L8 _A dedicated server would be like having the whole fridge to yourself. All of the server's resources
% f1 R. s% c1 @) H# M1 }8 Y" cbelong to you and no one else can use up those resources. This makes it possible to serve much more
- b+ G. B1 {6 [4 utraffic, faster.
/ } \7 @4 X1 \4 g! i! \2 lAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 V" R, Z1 a3 a6 @* H* I* TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ f: T* F% k8 L' v2 W
here:0 Z4 A' {; B; x5 d1 f" T ~
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 t' A& \$ p5 a3 n* F
VPS&highlight=hosting8 Q9 ]' N. e* k! {3 i# {
Dedicated-Hosting-vs Shared-Hosting
1 ?- I5 R- p8 Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 b, F! G# Z, M1 o6 r# F/ ~Hosting...Your-thoughts
. o. n g+ k7 v# U: e7 _3 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 r- R6 |/ |; j2 MHosting Providers for PPV( |, o! \3 P1 M
Beyond Hosting! }) o4 z9 d7 t& |" [& d% t1 G
http://beyondhosting.net/2 Y" p7 ~% P# Q1 F" z" h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' x! g' m8 |7 }5 o
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 B; Q3 ^0 A x% Y
direct linking with PPV. Also, these guys provide great support.* w% O' |( v6 ~
Prosper202 Optimized Hosting& T5 G" K' O f& l. ^
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 x; P$ s% P; ECPVLab Optimized Hosting
9 l* B2 J# T0 b2 |' ^ a" Ahttp://beyondhosting.net/CPVLab-Hosting/
8 J- ]6 }: e' u1 E! s7 J8 FDomain Names for PPV
& Q8 A4 j" R. h; Q( N1 MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 y/ l# @7 _0 ~where you're going to host your tracking software and your landing pages if you decide to make them.1 i% B9 \+ j" r! z4 B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 K3 o6 R% ]6 B& Jbland one is fine to start with, to host both your landing pages and tracking software. The .com,
& A6 R5 D$ m4 t/ i" q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 x! J# s; U1 d6 [+ ]term or build a whole website.
# z; d6 y& W" t: v: m4 ]After you buy hosting, a domain and get those all attached to each other, the next step is to install
; C1 K$ c! u4 |' \) @# Ltracking software on your domain. This is really important, because it is necessary to track your! x7 d' L$ s" q
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 T2 |% o, V% M1 z: Rtracking, it is impossible to know what is working and what isn't.
1 X2 f3 _* k2 O5 u! X) l; n/ eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% O! N0 W) k3 f: E; |% s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 e9 L1 E* Q8 E; m+ a. q; y
Prosper2023 N- t% t) V- H. \2 S. y
http://prosper.tracking202.com/apps/
7 m2 O' A. J7 T5 B, r% i- r1 PCPV Lab
9 f9 I# v- m z) _! V1 ihttp://cpvlab.com/( F2 S: ?) f; n5 _; y
CPVLab Help Videos
& v7 A" M [- }6 _' Q' M6 shttp://ppvlab.com/oweiw/oiurw/vdm.htm. a9 r3 b1 R& W! @1 d/ R; ?
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ }0 P5 x) X( x) z$ F
industry standard.
1 W& w' h/ e. G6 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* |' j) [' ^: T2 hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 s, L8 r8 V0 W( }2 Z
good support if you have problems with your installation.
! g( |: ^6 r3 Y! N5 g* a" B! ?( XTracking 202
# E8 B6 B8 u# C' C7 [- ~, VTracking 202 is the hosted version of Prosper202. You can create a free account and then build your% O& h: H- R v5 x9 I: j( z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 d$ ]! s: c& y; N+ o. G+ R
area.
6 D s5 ]4 S* a1 xIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 I( [' i0 G8 d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 M- d" B! O5 N% ]# v
interface, and their hosting.9 ?3 q# k: k w7 ]5 D! F& X
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords4 c Z" _2 G3 h' }+ B6 [" a
and targets which you are bidding on. Leaving this up to chance in order to save money could' O7 S4 g0 a9 ?' O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ E5 K# m6 N7 ` T3 c9 }were using.) _' Y- z# ?' K+ F# z8 @
Choose An Offer1 J" g; f: n( D- Y2 k+ j+ U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 d0 M) w( x( P& N, W
Lesson on Offer Selection3 Q: A. R# l; h9 j. |1 Y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 }0 S5 T4 ?& Q) P, b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' H3 e4 I" P+ |4 V9 e; [" yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 }7 v) O2 f3 Q* b* l) b# DLeadImpact as the traffic source.2 x/ Y' H( x) J; Y
Now the best way to learn how to put all of this together is to just get started. For some variation in% v/ S9 E1 K$ R7 M4 @0 m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 F' t& c- n( D& m. ]campaign.$ M# Y9 ^% \& \( ]+ ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: i3 T# d& x; d' c3 T2 o5 T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- X- U% c6 o. c/ l1 e6 Y3 vthat all traffic is accepted.8 O+ r8 a/ G* H- W+ I2 h2 `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& I( Z$ |( Z# `; L% yThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; a2 _$ H9 Y% P1 ^! `& n6 d
get creatives like banners or images specifically for the offer.7 W5 g9 h2 b j' W1 L/ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ v. q5 h$ J. Q+ Z2 bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: X- E6 K8 s: a) wtrack my keywords. Without doing this, it isn't possible to see what's converting.
3 ^% p7 M I A; VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 r9 p0 A( j$ Y' Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* T. g" d5 E8 E/ e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ `, E: {; z2 l; n& @8 j7 k. V
bottom of the page:& i$ P! d2 B! n: \$ C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 o( F' l# ]2 t5 U# A- }Click on the offer → pixels → Add a new pixel and this comes up:
$ d/ ?/ I7 i8 B/ s% j6 a" T+ YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 A! Z* V' H+ ], I8 J
from your software into the box that says 'Enter URL of image to load'.
# B! r0 x/ e# b- ZOnce you do this, it should look like this:) r1 \ L: T1 i4 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 W9 [6 B1 V0 I6 `; D0 Y! v; F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: Z" I$ c& {% {$ F( n) ~# N/ k
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( m7 _- i5 @1 B b1 D! Z
Prosper or CPVLab.
& |$ [' B5 x# V# V V& [* C* |8 F2 M; M$ X; |+ M- ]
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发表于 2012-12-27 18:47:17
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