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PPV GUIDE [PPV新手入门][28页]
9 W& G+ |: T5 P详细的请下载电子书！, J2 _& D Q) K: ~
% z U8 H C! i* c; Z7 d2 u! v& v9 |6 X [0 L3 ?, X9 ^- o
Newbie Guide1 k; w6 A& ~1 P6 `
PPVPlaybook.com
+ z4 B7 R( S) j% I5 DTracy Shaffer
, P* d" L e# ^0 E$ P" ~1 oDavid Ford
, b% H/ l) |, M: z9 W; R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; {; u/ v8 K% a7 O+ }" ]Getting Your Mind Right to Start Affiliate Marketing$ m# i/ N/ a9 P$ W0 M4 `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& {6 M3 d% W2 l' h, a# K2 V0 c# Dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( b7 N- q& r; X2 H6 myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' j8 ?9 x R- \7 \& @. swith any success, these claims are laughable and far from the truth.8 H& Z9 z6 E. r% ^) G* t
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ b( o+ Q" X5 |3 z( @
flow management. The main benefits are the low barrier to entry compared to other businesses, and% ` V6 [8 o% p' ~" t1 O2 n2 J: U; c; J: q
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 C5 B9 }5 I) h) _* ^) O
overhead.! c) Y4 M- z& s Q# ^& }& u. M
The winners in this business are the ones with persistence when nothing works, who know there's7 R6 u. [- E1 `& U* i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 H# Z, m- E- h! S& M
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& D: x2 _, ]( T/ J% n. i; F2 B2 ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, R8 t6 c7 r8 s# E, y1 zMost of these things happen suddenly and without warning, and they all contribute to the amazing
) Y- {( t3 ?; W: j# y$ plearning experience available to anyone with a few hundred bucks and the ability to open an8 A0 g" c, G$ D0 j5 q3 D
advertising account.
3 { Z0 p. O1 g* B `Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ C$ m/ u! z! H _: H/ {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% Z2 \# u; a+ B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# y9 ?1 {$ O2 r* `- E' `) ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 u4 b f) |- WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. R, W: o" D3 R* L G5 h$ x% \started building PPV campaigns right away from start to finish. With that said, time to jump in and get) d: O4 C1 h" C) ~" J% L% y2 U
started building.
* r$ j" l0 d" \( d8 jThings you need to get started:$ d m1 k* G8 B1 H! i, w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). d' p) _* U/ ?! d6 ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 l9 S; |8 W; @, F/ U+ V/ W! J6 g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% d- N" l, O* _9 a' \# z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ q* ?- \' E2 `6 |4 s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- |+ M5 K. ?, B( J0 \with PPV.
. M$ T: V" p' [Basic Getting Started Definitions
- {4 |4 w% R/ N/ e: cAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 _: ]7 \/ x6 _( g- haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 g, T' o1 I( e! |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& M9 I4 u' c. M- [3 R: stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 f+ b+ I8 h0 Q' O' {6 }9 T8 ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 x- U1 T& ]) G6 G# Z' X( y7 l$ a
receives a commission on that product. An example would be the Amazon.com Associates program,
4 O8 Z" m" V$ ?) NComission Junction or Clickbank.
+ Q1 [* N9 M" i) Z' b2 r6 B+ mCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 f( V3 p2 ?7 e
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* Q0 A m6 u7 Ibuying a product. An example would be Ads4Dough or Neverblue.! }; z4 L. j+ q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 f; D8 x2 }( ^! R' C$ f% paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& K" C# W; S7 B! ~* Xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
) A' m/ S; I& D" x% Dright from the start can really help you.: F: b" G5 K" X0 q! w/ k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' S9 }: `7 Z5 R" S# R) T$ ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" {3 h; E3 ]( b# g- d [ C; |view, starting anywhere from .01 or .015.
$ W1 _2 n9 h: RIn order to use this type of internet traffic, the affiliate can sign up with a number of different
4 \) n. q& e; w( F- {9 t& Q; Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 |! ~2 A) i0 E4 HMediaTraffic, and AdOn Network.4 h. _+ b" P" |7 s) r
Don't popups get blocked by pop blocker software?' r3 g1 u7 Y o5 w
No. Popups are served in a new browser window as if the visitor had opened the new window
7 f0 y+ |) b! d2 i' O" u, ]themselves.* b1 m) D, W1 I& j4 g x
How many popups get served to the visitor?
; m1 p+ I5 D% t2 ^3 d) n4 _The number of popups served varies depending on the PPV network. Some pop more frequently2 P1 g( m3 X( q" q7 D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 L, [$ P v5 n* N+ bserving this kind of advertising, so they have to toe the line between keeping their software8 K! t) Z& X0 _1 r, j
downloaded and still making a profit.0 i+ W( l4 I2 s% `8 S# S" W
Isn't this type of software bad? Why would anyone keep it on their computer?/ f% s2 Q) ^1 D$ F. X
No, this type of software doesn't harm the user's computer.
2 B0 {/ W, [0 ~6 `! q) PCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 I7 \# S( F* e- ^8 ^6 Q8 M) Ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' q$ Y( R2 @$ N8 Mthat they can continue to have access to the incentive.
& b. R" C( k0 E' j7 ~5 l" P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 d- z* N( D" \
How to Get Accepted into a CPA Network- h5 W( B/ f6 h* z! D0 D4 b- p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' `' L8 u/ p" }. @: q8 ^, Kto start looking for networks is Offervault which lists offers and lets you compare payouts across7 w3 H- w& q/ h7 @
different networks.$ X- s, G7 a" g, h/ q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 }* k! A2 \, Z# O" Y: napplication and be as specific as possible about your promotion methods. Usually some time after
7 \( a' A# r0 Y. F, G1 ?( }+ `receiving your application, the company will call to interview you. The phone interview is a critical; L3 z0 d0 S1 [; X' H7 ]
part of the application process, and most networks will deny your application outright if they can't get: B" J) f T: E! T4 a ?
you on the phone./ G+ |1 \( s- F
Often, the person who does your phone interview will actually become your affiliate manager after
% ^* r7 n3 A, M! u6 Q: c# nyou get accepted, so it's a good time to put your best food forward.
; U% i' Y* f9 x& g9 b8 t& TYou might not relish at the idea of someone grilling you about your internet marketing methods over7 @5 K0 l7 i4 O& w* h7 h
the phone, but trust me, this part is critical. Have answers in mind for the questions:& w* Q) Y: S" m; ?1 W
What methods do you use to market offers?
9 Z; w! g3 u' hDo you already have a website you will be using?
# W6 o$ c! F; i" u; Y: wHow much is your advertising budget?
' C- p4 x6 {! w' tWhat other networks are you a member of?/ O) c" c! _3 T
Who are your affiliate managers at these networks?
; ]+ ^% B6 P, F8 j; {, ODo you use social media (Facebook, twitter, etc.) to market offers?7 d0 Y' P$ D2 `1 R
How much traffic can you drive?7 [3 m5 K- ~) D# V5 ~
Do you have a personal recommendation from anyone who is already a member?3 x ]4 B. y+ C( c0 T
Once you provide satisfactory answers to these questions, the network will approve or deny your
. J0 @8 a" P9 L: A: Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
2 o1 L1 c/ x4 hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. E. N6 f! ]( @4 m+ I" W! f! k" sfor the network can be helpful.6 D5 i4 y1 k: }9 ~* T" X
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ S8 F3 M. N' O" R0 z+ WSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ G s. N2 t9 z) fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: m& U1 i$ ^% m2 r8 c! t
people can open a lot of doors as far as networks are concerned., j' e; O! }2 h0 q
After You Join a CPA Network9 d ~$ x: ~) O9 u! g l4 |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 u3 @/ c8 i2 E: X/ e
and make an attempt to get to know them a little bit.( B% a+ z# z1 ^- ?* n8 @: o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( n0 ~0 ?: v% Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get- B9 t7 Z- b+ k$ o+ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& @9 X; X; [) {1 D% ~, s5 @, _/ Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! J G9 ^% j7 U/ }4 ]0 d/ P$ {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 w4 v3 [" m4 oemail.. s# r& }* Z- h7 W0 q, r
For more helpful info about dealing with affiliate managers, check out:
. j! y/ r( c) h7 A4 E! v; fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/3 V4 r8 o* [5 q9 I# n% }
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 [& o0 W( r5 e3 A% y' ^1 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) n+ j, W* q9 U9 K$ _/ H* {: N, R' FSet Up Web Hosting4 K; v/ V, A; T% Z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ P5 k, D& I; @2 b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) Z( z. @, ?/ x+ D
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 {8 R8 @( z* B; X+ u
whoever else is on the same server as you.# I) Y8 X0 L7 g, u2 @/ d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* D% u0 w2 y3 h7 \; Uenough that the visitor can't close the window before your pop up is even shown. You have about 3
9 ~4 K$ f4 O7 M- H8 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 G0 ?: c3 ^7 x- p; m# U3 N7 k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! f5 y9 c' s4 s; \
house full of roommates (hosting customers).
$ m0 h2 ?8 j) h" I# r8 fIn shared hosting, this is like having roommates where everyone has no specific designated area inside* r$ g! k) \3 ^, D6 L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' _9 d3 x/ g2 M* V7 I/ s5 m
fit.
Z; ?' m: H9 I* O5 MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 g3 x) ?$ P5 {6 `- Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate5 m2 |, N/ |# ~- V" e5 h' i5 H
their food. Everyone else's food in the house has less space to take advantage of. c7 u% n. p5 b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 ] M% ~1 W |+ A3 wany type of hosting this is a bad thing, and especially while running PPV traffic.
+ n% ]7 r2 `9 nIn the case of a virtual private server (VPS), everyone in the house has their own designated space
( H0 ]8 C; o: T- Z f4 A7 Vinside the fridge to put their food, and other roommates can't come into that space. The server is
6 ^- |, J d4 K: F$ _" y" u8 k; ]partitioned, so that each customer can only use a specific amount of resources at any given time.- F" y/ Y) W' D, ^$ C' E# o* k# ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources( Y+ m V. ?! L( d
belong to you and no one else can use up those resources. This makes it possible to serve much more
/ ] X% C, r+ V% x& gtraffic, faster.9 I1 S' m4 ?' P5 p9 s0 O- R& f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 r6 Z) x+ r+ ?! @$ c6 `$ w3 ]" YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( T0 Y5 _0 K! F. p' Chere:& s; l4 Z4 P; ~! X8 i/ S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- o7 F& o5 g' Q- S$ a
VPS&highlight=hosting
7 Z) V6 B+ g; q3 V( o( LDedicated-Hosting-vs Shared-Hosting5 N( K' _+ d6 {8 W* d2 v8 Y; e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 J$ Y9 @' c* @1 E! P; {Hosting...Your-thoughts
7 A, B9 L9 g2 W4 z& a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 a) p" t" W5 t! i
Hosting Providers for PPV1 P( O* ^: Y9 L
Beyond Hosting
4 ?: j# G5 ~3 _8 e" @ t5 g1 zhttp://beyondhosting.net/' y! p7 z, p/ s) V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 y; ?6 ~, u/ A* y) q9 R' X' K z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ J$ z7 Q+ M0 A
direct linking with PPV. Also, these guys provide great support.2 I: R0 ?5 V5 i# I1 F* w) o
Prosper202 Optimized Hosting
o; l4 {) S, _, }http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' D7 x( Y% c f* cCPVLab Optimized Hosting
, A0 ]% ~' o1 b2 L+ V; x) l, f5 jhttp://beyondhosting.net/CPVLab-Hosting/
, ]0 C+ ]2 X' }; iDomain Names for PPV
6 ~. X( I0 _. z2 sOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& j0 S) [ {% [1 W9 ]) Z+ Ywhere you're going to host your tracking software and your landing pages if you decide to make them.
7 [5 U! p' a4 G$ g# ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 o+ w( f$ Q3 M. a4 ^- c
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ z1 a5 p4 h B3 O' g- ], g7 _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ d7 a8 K* @1 l9 |. S, _/ Iterm or build a whole website.% C/ v" P8 H* u5 j1 R/ G
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) j9 h! _$ `. H! k* [tracking software on your domain. This is really important, because it is necessary to track your
* j8 m, Y6 o; b, {: R7 Dconversions down to keyword level so that you can optimize your campaigns. Without proper
) X: Q3 v4 ?! ?+ @8 a' _ F0 o( d4 qtracking, it is impossible to know what is working and what isn't.
d# Z* d' ?1 {6 mTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 p" F+ H' G) Z/ y7 x+ c2 Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& Y" s f$ a2 L5 {7 O2 pProsper202
: q; P9 V7 J2 }. A! E' T7 W2 _' yhttp://prosper.tracking202.com/apps/
1 j9 {8 G% [7 F% ICPV Lab
7 Y5 r8 n+ c2 }$ Uhttp://cpvlab.com/# D) o2 m0 ]5 t6 Q) J0 n
CPVLab Help Videos
, X7 V' \1 n+ H( Q& j' P, n8 W+ uhttp://ppvlab.com/oweiw/oiurw/vdm.htm
H, J1 n) k! D. q- {# {/ ?' j# NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) H, J' J& U0 z
industry standard.: A0 | k- v/ S# _2 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! a0 e, p1 q7 v( uCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( H+ J% c; X! {; D1 Dgood support if you have problems with your installation.. ?7 U$ L) y" ^ H
Tracking 2023 W; K3 ?9 A/ S: K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 m' {. l/ w( pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 R W. M# u; G* }area.3 A8 C I1 x! p# F+ S a
If you choose this option, keep in mind that your tracking software, one of the most important parts of, J0 N" i+ J! y0 b/ W, K
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ W, z/ e/ w. t+ _! k7 p: \9 O
interface, and their hosting.
, F% f: l3 l! rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( }9 Y- P9 U1 G0 N0 E+ D% Q
and targets which you are bidding on. Leaving this up to chance in order to save money could
/ t9 ^4 @5 H" `! o5 }potentially leave you open to huge risk if someone else caught on to what offer and keywords you& Y: `( L! T! `( G
were using.
9 P% f# v% U+ ^" |8 m4 ~Choose An Offer
# E F3 {: {0 h' \4 n' R& v' SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 y5 T' c+ W* p6 n- h
Lesson on Offer Selection
( q3 q8 A/ t5 B5 e. [$ q0 r' @http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 T4 p# x$ B; h9 q$ u
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ D; q9 ]/ K/ m% z: o
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; r; ?& `/ U: {( uLeadImpact as the traffic source.
$ d: e- h; A) M. \Now the best way to learn how to put all of this together is to just get started. For some variation in
& J) \+ X1 A& n, F Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 y! {( k" \, R6 l: E r7 U0 L
campaign.5 W- k& z$ i' H2 O
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. P {3 k* R7 [( H& Z; e0 \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' d! x$ }8 T- c& `: Q. P* P. Vthat all traffic is accepted./ C) S) G+ _9 C' ]
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& s- I, M+ }' J& x4 ]: D- f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 X% X) x A: F1 ^7 f. i. rget creatives like banners or images specifically for the offer.; F- h# W0 m' J4 k7 ~9 w1 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 ]1 A0 n7 r+ ~- O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can _+ ~+ K$ E. n8 ]$ r
track my keywords. Without doing this, it isn't possible to see what's converting.
; R% t5 `" B* D: FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 g* K( q& k5 \& M$ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 @# t# M; ~) [6 c) H; K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ K4 F \9 o' G- V& \- |4 zbottom of the page:
- w7 I( p; a" z. r; S5 {Next, I have to cut and paste this pixel into my offer at Ads4Dough.
9 X- W7 r. z3 {. C8 c# ]Click on the offer → pixels → Add a new pixel and this comes up:
+ n" J2 [" s6 A) O0 v! gMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ z5 j5 a4 @8 F# j/ U/ d8 qfrom your software into the box that says 'Enter URL of image to load'.
( p1 n, S0 i9 V) v" V' Z& _6 B( g7 J/ }Once you do this, it should look like this:9 `4 `$ {% X7 O: z/ s: w3 U* q' b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% e) o7 E; W2 D9 f7 h) b# T& S1 y4 Z8 @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 e: Q" ^; f# y+ @) N" [' z) w5 _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# H+ t! K5 O4 s8 q6 c; W3 P
Prosper or CPVLab.+ I8 ^9 i2 L2 A7 l4 O
8 M& }/ R4 L0 i
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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