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PPV GUIDE [PPV新手入门][28页]: t c( `8 p; E" q
详细的请下载电子书！1 l$ B. v! e" B7 l: P9 C3 F
7 g3 d$ ~3 `9 z9 j. s. _: }
# F' Y' z# D* F( @ A. TNewbie Guide9 i3 r) r$ i7 Q8 x2 X
PPVPlaybook.com+ G) q# w$ o. _/ Q) S9 `- S
Tracy Shaffer) y( _0 O V+ ?
David Ford
* _8 C7 D9 w, G5 {" R7 L( Q/ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 ]; }( }! Y' tGetting Your Mind Right to Start Affiliate Marketing
7 [( p# B/ n1 tThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 ]; q" C7 a1 N; _) f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ _, F3 M2 [1 N* h# _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 A/ P4 L# y' _" O; gwith any success, these claims are laughable and far from the truth.
# X0 ~( A) A4 D$ m& mAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 _& Y D6 h- V2 N! `
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' F" q) [7 I, h" U) @% vthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 d+ {' r" a8 x, aoverhead.( ]$ Z! W5 l: g7 X' w
The winners in this business are the ones with persistence when nothing works, who know there's) o0 E# b8 L+ f9 s5 b- b
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! \% e: k+ K* Q+ T" \The cold hard reality is this: virtually everything in the space is changeable, what worked today can, D K! j# J, q9 G' C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" o. ^9 h9 d q5 z, \7 @8 u. PMost of these things happen suddenly and without warning, and they all contribute to the amazing& b$ G, R# I0 f) M! K
learning experience available to anyone with a few hundred bucks and the ability to open an
# {: v+ F- L0 {5 k& s- cadvertising account.! K8 V0 Z- D+ e" a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) X5 k/ A1 p2 N' ]# fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 X: o# H q& N! Y' j
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 Z9 p, n' O3 h c& h& xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., N( P! m d" [! u7 a" F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# h5 e' ~9 K6 E( m! }2 N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get! x: J" F' G3 w. L8 L9 |( s
started building.
U; _- t& e5 ^. ~7 F* f! CThings you need to get started:% Z5 \/ P# L' ~7 j
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ o7 m- v5 N2 p. T- h/ X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ f o8 H- g& P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ l) h2 v9 Y- f2 c& B3 k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% i* Z* s F* g# H* f: f6 RThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
' D; a g% v+ |/ Z( xwith PPV.8 d" d9 S ~( {) {: ^
Basic Getting Started Definitions
# w& k* J N0 ]( }# A& ?3 b4 EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ }6 D, J; s6 s" U- z0 ^& \1 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 `: z* l% b+ x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 H2 E% T& @6 \3 H! z4 N5 mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) @) p) P1 D, ]- S) V+ iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) o9 `1 Z7 H% f& j2 @4 h
receives a commission on that product. An example would be the Amazon.com Associates program,
3 j8 |- m, ^% ]7 R6 L# mComission Junction or Clickbank.
' a/ l( R# G9 N. WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 U" V& C) i& d* J) zan action like filling out a form, submitting their email address, signing up for a service or sometimes% j1 m1 ]% T; Z3 p9 W
buying a product. An example would be Ads4Dough or Neverblue.
2 D Y0 l5 B* v# K+ EAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) F# L9 f) P) z% ?& kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 J% A2 _ M A+ Vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! l5 K- G& l5 R
right from the start can really help you.# H) q! T. u; N% X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) k {+ z$ ^# j) ~, N: Q5 \- rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per% f( K) O4 ~4 ]1 y% ]- x
view, starting anywhere from .01 or .015.
8 x6 d5 Y1 d% U: ]6 @4 ^In order to use this type of internet traffic, the affiliate can sign up with a number of different
& f6 G5 n8 E2 Q7 }' _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% u M+ r( l5 D+ ~# C. `
MediaTraffic, and AdOn Network." \$ w1 X2 `* }& O, A
Don't popups get blocked by pop blocker software?
$ X, v# y! S% D1 I1 TNo. Popups are served in a new browser window as if the visitor had opened the new window
: M7 G: P9 t- k5 jthemselves.
4 Q2 G/ N/ _0 KHow many popups get served to the visitor?) c7 u6 b: I, k7 |
The number of popups served varies depending on the PPV network. Some pop more frequently
3 ]+ N: ?& n. ^5 D- W& I1 X, ]8 H/ P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 U6 R# c; R. Xserving this kind of advertising, so they have to toe the line between keeping their software
0 l/ L8 _% k v7 n: Udownloaded and still making a profit.4 ?% w/ T p; w- e
Isn't this type of software bad? Why would anyone keep it on their computer?! `. F" n) U& i" `% X) Y
No, this type of software doesn't harm the user's computer./ T* C+ e+ ^" E6 z& g, J
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 n5 n; @7 q1 g) l$ \0 s' Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 R M) s# P; V4 K
that they can continue to have access to the incentive.. k! u* c) Q' f- M% X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' f1 f% h$ _( f: m! kHow to Get Accepted into a CPA Network" h( d; \& Z {5 k! I) S
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: C k0 X5 |. O$ v" ^to start looking for networks is Offervault which lists offers and lets you compare payouts across; c3 ^) @+ K! Y7 Z: u
different networks.
# U4 P, `. P1 n6 C8 `. W9 _# }$ UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). f! d1 B1 ~/ X% G+ C1 z
application and be as specific as possible about your promotion methods. Usually some time after ~8 e. B7 p+ K n9 f0 e
receiving your application, the company will call to interview you. The phone interview is a critical* o* L# Y9 d$ Z" V) t0 c, b
part of the application process, and most networks will deny your application outright if they can't get }+ P0 S: n2 `; o+ |. ?
you on the phone.
3 V, Y/ I" @* N$ J4 K8 t( P. `Often, the person who does your phone interview will actually become your affiliate manager after) z" E) Z2 G/ j0 i6 f# j8 V
you get accepted, so it's a good time to put your best food forward.; }4 T: [3 H& v% K0 I
You might not relish at the idea of someone grilling you about your internet marketing methods over6 L% P" g7 F" u0 ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' V7 ^- k' n4 ?* X( ^! O) c! {What methods do you use to market offers?
" d, M, I) w3 U) T9 BDo you already have a website you will be using?' y# n I. R) A& \) |
How much is your advertising budget?
; O; g# Z, b* Y/ a [What other networks are you a member of?
. I9 o: Q- H; K, | R8 t( r# pWho are your affiliate managers at these networks?- ]$ j$ e4 V) u( }& V' P
Do you use social media (Facebook, twitter, etc.) to market offers?
% S6 v* h* T ~9 v5 T. @% b) W& u9 |How much traffic can you drive?
4 t' Q1 f$ M2 jDo you have a personal recommendation from anyone who is already a member?. z# J. Q& [' K/ T% Q& D
Once you provide satisfactory answers to these questions, the network will approve or deny your% `& {" Y: L# [% M
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! c! a/ S2 _7 y3 p$ w, Jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate. G0 _6 j* c' f9 v8 A2 `
for the network can be helpful.0 c! |( @( ~" `9 G# D4 `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 u% h0 E2 F; \7 o% K9 ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 @% Z5 d' F2 @3 j% [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" m8 l5 Q1 o9 j, a1 G
people can open a lot of doors as far as networks are concerned.9 \7 M1 H) c) U
After You Join a CPA Network% R. ?4 J( p0 u5 ?4 x( R4 J7 x" `
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 _8 a2 T& l4 U* H( k; g5 g7 _6 x) p( |and make an attempt to get to know them a little bit.
# `/ \# t, @8 k% V8 ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& s$ ~3 R: {4 Z" R% F% {1 I) yweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 p: a5 C F( I) ` p. f3 E$ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& X# W5 A5 b% Q9 j$ A0 J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ u2 U D0 P! D& i( k, [; }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ X; e/ `6 w2 _' N% g6 O/ @
email.
4 j x* c; P" h2 a# c9 J9 CFor more helpful info about dealing with affiliate managers, check out: g3 h5 P$ L& V* B9 K% I$ r
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. V. ~: W, p2 L& V4 U/ |9 R5 Y% ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/- o+ m% x" ~3 }8 {# {( V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 j9 f3 r. d. }Set Up Web Hosting
( F9 L! X0 w$ \' x4 g5 A% PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; l9 B0 {2 z2 E6 Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared% |, ~' {/ g5 N b6 U4 F8 f+ I
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 ]7 V# ?( C7 S& M. j
whoever else is on the same server as you.
1 ` |1 I2 Q) |9 F5 F$ F% nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 ~3 z; P% n9 B' P0 P5 l3 x+ T
enough that the visitor can't close the window before your pop up is even shown. You have about 3
/ B. I& a) O) x* W+ R9 f- }* r* hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 r6 J1 c0 f1 y! }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a# [" {& K4 k% _( r% @
house full of roommates (hosting customers).
( K1 d7 U" d W. l5 ]1 h& h" jIn shared hosting, this is like having roommates where everyone has no specific designated area inside" Z; ~% |, z: ?2 `8 v5 C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" y5 F& \7 l; Yfit.) e7 @2 [% u' ?( a& A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: P! j% k: `, x8 m1 i* B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" B ~0 e/ Z4 ^6 G2 G- r( P* j7 Gtheir food. Everyone else's food in the house has less space to take advantage of.
5 w- u- p4 `, G) X$ z4 PIf you have less server resources to take advantage of, your ability to serve popups will slow down. For4 B* T0 b4 S, ^5 w* @
any type of hosting this is a bad thing, and especially while running PPV traffic.4 w9 i$ i. L$ z" Z* G7 ]5 P2 L( W V
In the case of a virtual private server (VPS), everyone in the house has their own designated space' n& Z' V# M$ D9 P' X6 T
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 W4 o: i/ g' O1 O& K" _partitioned, so that each customer can only use a specific amount of resources at any given time.
% U f# H5 T# G) q ?5 DA dedicated server would be like having the whole fridge to yourself. All of the server's resources5 W9 ^' |8 A; K( X9 {* W6 N6 t0 o
belong to you and no one else can use up those resources. This makes it possible to serve much more. j# d7 q: b+ u0 u. G
traffic, faster.' t' A) m9 f1 ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% P- p( {" _9 x5 `# jAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 S1 V5 \! Z5 q# @1 x5 }* c6 E1 \
here:8 F% n/ V6 h# o. \% n; T0 Q7 i, Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- w3 a3 R0 B6 m1 w8 b& lVPS&highlight=hosting9 N: c. u* |2 I5 o
Dedicated-Hosting-vs Shared-Hosting5 [/ ?$ v1 @3 Z, e, @! I ?
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: Q7 f' T+ O+ r( d: p+ SHosting...Your-thoughts: P: h6 @ ], C/ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, h9 o6 E. U6 F0 J. R( A, EHosting Providers for PPV; \% h1 b9 f3 c# g9 v, V
Beyond Hosting/ ?$ r+ c7 K M# j
http://beyondhosting.net/' [# s* q! Z' B9 D6 O' _; g2 p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( c8 y( a$ l7 a% T3 U6 `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 r/ v1 Y0 I' {1 l* b& F
direct linking with PPV. Also, these guys provide great support.
0 ]3 r" i( |, V1 GProsper202 Optimized Hosting( }0 c2 U1 ]. a. H. Y. A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 u2 u( C8 E5 a6 s) A
CPVLab Optimized Hosting
) l; h& I, c- y* A" m% M ohttp://beyondhosting.net/CPVLab-Hosting// ~3 c4 X6 {* q5 e
Domain Names for PPV
# }! ] O- O, H- _; \$ |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! b, T7 b- c# z3 v) y
where you're going to host your tracking software and your landing pages if you decide to make them.0 y' C; h3 {( w N( B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) j9 d+ Y) e( p8 L. k; V( fbland one is fine to start with, to host both your landing pages and tracking software. The .com," j7 m* h1 P* {) ]+ d, ^3 V. ]' F1 l
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. W% }/ V1 Z: t7 r! W% U
term or build a whole website. U' z% p( |7 d+ e
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ \: }6 b& k; @
tracking software on your domain. This is really important, because it is necessary to track your+ y2 c* H; x+ z E9 K7 J
conversions down to keyword level so that you can optimize your campaigns. Without proper3 J* F& I( a7 H
tracking, it is impossible to know what is working and what isn't.
" Y9 p) W x: p+ I0 f- n+ ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* J8 _- ~1 b: [1 S- P3 j3 C$ Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 y6 Z# o" |, c; A6 sProsper202
" n) ~, n& X5 n2 k& f: L* yhttp://prosper.tracking202.com/apps/
0 m/ P6 ?3 o/ X: b+ G% {1 HCPV Lab
/ b' P$ E. x9 x. E! h# ^http://cpvlab.com/ V6 ]% y2 I8 S; ]5 u
CPVLab Help Videos0 M# J: w0 ]/ f8 A0 | B1 A
http://ppvlab.com/oweiw/oiurw/vdm.htm( C" Q0 ~9 a( J* P2 f; p+ ^0 x
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( V' S L0 A; y% A
industry standard.
& N% F+ Q, k) \! Y( ~; e! R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 f* u! s& j! c8 D4 a1 n+ [
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( V" f# j! G: \. agood support if you have problems with your installation.. M9 \& \- U0 j) e. ~! d0 I. y
Tracking 202
9 e" l) P. f: k* aTracking 202 is the hosted version of Prosper202. You can create a free account and then build your- u9 G. s5 @3 j+ X- K4 @
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! R' H/ i: j( x# c5 Harea.
5 L* s: H6 p, ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# q8 F9 ~. {7 K' ^4 T7 N! v: N4 l0 ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ y d2 m1 o$ s) c0 y& }3 hinterface, and their hosting.* n. F/ s7 w$ ~5 l. L s1 W
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) Q9 m$ B1 e9 E' b% N" Z! {and targets which you are bidding on. Leaving this up to chance in order to save money could' z# s: |. |7 N# n+ c" E
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ N2 S; M) h \9 I7 U/ Z
were using.
5 }& }" b" h; B$ d1 t6 p3 b1 M+ `Choose An Offer$ ~/ @. C5 |2 W& @
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* q' R6 J0 R& ~! X/ {# mLesson on Offer Selection" j" [/ @! n8 \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers% C2 `( t) r/ w: E% p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 E: o0 x3 ^" v- P/ J, j* Q6 uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" `% v6 P3 Y1 u( s1 k: t
LeadImpact as the traffic source.
8 F8 L2 q6 ^1 \ }" W* NNow the best way to learn how to put all of this together is to just get started. For some variation in8 z t+ z9 [4 ? K
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" K2 C/ q k$ J: k$ kcampaign.$ y Z9 m/ q' [) D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* y9 s# D4 _2 ]4 Bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 e' s; T. }* y5 j/ K7 Rthat all traffic is accepted.
" f$ @4 k$ b/ \) K# E0 `5 |' K" oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& R7 W$ l& r% c: {3 ~; d4 M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ M2 o0 ^0 \/ z4 }; g4 a
get creatives like banners or images specifically for the offer.
9 e& f7 ~1 n0 y1 ^* ` ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' W" Q- U+ u3 k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 {0 S* T5 g' i( U v/ {! B
track my keywords. Without doing this, it isn't possible to see what's converting.) v3 R( \# W I( ?- A- V" k" U6 ~
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( Q) L7 m/ {2 d. R- k% [$ H7 ]. L( S3 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 S. S1 u$ T3 k% MIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. h% i& q, R4 S3 ^4 ^/ s& [
bottom of the page:2 N% U) ]. \* ~6 @7 s$ {
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& ^: k$ j# c/ q4 [, ?4 L! EClick on the offer → pixels → Add a new pixel and this comes up:
' |( m* z7 [: P5 }Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
R: u* ?/ h3 Z; @' W- n( _from your software into the box that says 'Enter URL of image to load'.7 s: a2 F: H# B' R. C, I) ]
Once you do this, it should look like this:
6 V5 T& |3 o, i9 t/ ~0 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! e: S. g/ B9 }5 @; o8 W( S3 SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- d: K) m$ f. ^* `5 X, Z( i7 n
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* A0 f( L9 j7 H4 U' a7 I A# PProsper or CPVLab.' j: L9 e! W$ ?, u( A
& f* a7 V0 E% v6 I" _/ H |
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发表于 2012-12-27 18:47:17
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