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PPV GUIDE [PPV新手入门][28页]' L) b) d( Y1 h# T9 \0 g3 q u5 l
详细的请下载电子书！
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2 n; ^ O' ^' z# |. _- B3 Q8 D( ^
5 h) E4 b- y# d4 w$ y% ^! ~7 n8 rNewbie Guide
3 v; v$ \- t4 N; b0 @& IPPVPlaybook.com
' e- O) P0 q& A3 U$ Q% ?* Z9 E6 j) ~* c3 MTracy Shaffer) N( I7 E# d2 w
David Ford; T$ q1 ]- x( f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 d8 ?0 l( Y6 V! W% O/ a1 |5 W6 kGetting Your Mind Right to Start Affiliate Marketing# v3 d. m! C. t6 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& c4 a& _" \. A$ i4 K4 \( Z% G' q% f* Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 h2 s3 G! c) X/ I/ j' Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ W" ^3 Y' P( t$ k+ ?: D+ ~' n9 wwith any success, these claims are laughable and far from the truth.
8 D! X4 Y/ C# ~/ _! BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* v, k* u* p n
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 t( N1 z( M. d' ?4 n& E) n6 mthe ability for a marketer to be a one person shop and make an incredible amount of money with low& ~2 U! W B* D& p
overhead.
2 x& W' ]2 Z& ]1 z! i' RThe winners in this business are the ones with persistence when nothing works, who know there's
2 M5 ]8 ~0 |0 n- N$ K1 Oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) ]; n( L" l4 O) b8 g9 VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 A) ~1 j8 f* Q% O& O6 Y( l' istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ E3 E; w! w: F/ d/ _8 l& HMost of these things happen suddenly and without warning, and they all contribute to the amazing4 L- s. @+ O& R. y+ _
learning experience available to anyone with a few hundred bucks and the ability to open an
' I; A- s& k9 \5 Kadvertising account.
' B$ z2 r! a; z) g3 SYour competitors are willing to work at this around the clock. This isn't a push button, instant business) E/ H, O& T# L4 ?9 m. _3 r" c) S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
g1 K( I' _) |! nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: u) d0 b* d# C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" j" [) ~* ~, T" dWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# V$ F- B. N" C( N% [started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 X2 X1 A9 O6 |5 _
started building.- W) ]7 w7 o5 E9 a
Things you need to get started:
; |" b+ Q' o) \7 [) A; D( [* \; H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 y3 l3 z: i9 x+ S
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 A' {# L! D6 Q7 z4 A& u6 t
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 M3 L+ J% i6 n0 g/ l' L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
e6 x) W4 g4 o9 dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 f! Z9 P. a/ Hwith PPV.
3 W" o, G/ h2 qBasic Getting Started Definitions
( R- d6 f1 S9 l5 H0 p6 q1 i; TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 B% r& e Q% T5 h+ C0 }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* H3 }# M0 f% k- b7 e) C( Y4 A8 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 E. h5 f# D- I7 H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% W2 L8 N* X, o# d& g
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 U/ Q% q1 q$ o% }; \receives a commission on that product. An example would be the Amazon.com Associates program,/ E( N7 l% m* h
Comission Junction or Clickbank.
$ j& c% \ c0 O0 d3 HCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 F, ?$ N) ]: M9 a/ _an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 E" Q* `3 A/ m" Q8 ]- X: Obuying a product. An example would be Ads4Dough or Neverblue.
& A+ o! {' S# _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; d7 v& d6 H: ~% |. f$ ]. t: aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" v/ k7 o9 q# k' {related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ o5 z' d% w; Y, z1 d N; Q
right from the start can really help you.
; `4 ?1 o7 z9 @* t) yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 h: o+ ~- m) P3 Q( v
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. b5 A" C6 W- D& K6 C3 I, b7 kview, starting anywhere from .01 or .015.
. e, K$ z7 T$ T) ]; HIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 D+ X( C+ m6 L3 v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! P; p5 x9 _/ ^0 P4 J6 S: Q
MediaTraffic, and AdOn Network." J5 p8 W5 {9 f
Don't popups get blocked by pop blocker software?& `, o U6 H. |5 s) [7 D1 x
No. Popups are served in a new browser window as if the visitor had opened the new window9 s% [ B2 m; \9 }
themselves.
( V0 @3 X6 ?8 B2 J% f" FHow many popups get served to the visitor?
$ B' h6 ~* |" c% |% ]$ uThe number of popups served varies depending on the PPV network. Some pop more frequently
+ K3 h0 m& N4 u/ c& ?2 P4 Q3 b/ y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, V0 @7 ?( |' @" G
serving this kind of advertising, so they have to toe the line between keeping their software
) x/ E) b5 x( b2 ~downloaded and still making a profit.9 K. v" H, C7 j8 L6 s7 L) R V
Isn't this type of software bad? Why would anyone keep it on their computer?( |; s; w6 }2 M# Y' h$ _6 ?8 ]
No, this type of software doesn't harm the user's computer.
7 ~# O4 |' t/ |6 {* G5 C' }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" D( {" q% |0 w% ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ ?/ `; d: v: h( sthat they can continue to have access to the incentive.
9 @/ j% O ]3 ? D$ J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. j+ Y3 z0 L4 k% s$ G& I( T) m( c
How to Get Accepted into a CPA Network
/ a D/ R) Y- MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 |8 t. o8 l* p9 k% ~8 h. sto start looking for networks is Offervault which lists offers and lets you compare payouts across; O# Z2 W4 m5 e, G
different networks.
3 B* b6 y5 y- K3 S! e" }7 ?8 nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): o0 P5 G4 X0 j$ x; v/ e
application and be as specific as possible about your promotion methods. Usually some time after/ A6 \4 v! `7 Q' {* O& V
receiving your application, the company will call to interview you. The phone interview is a critical0 O. d/ T. r# B# r
part of the application process, and most networks will deny your application outright if they can't get
4 D" m, c- B: Nyou on the phone.+ ~0 J5 H0 K1 T V4 A3 Q( T
Often, the person who does your phone interview will actually become your affiliate manager after4 D6 V q5 I9 D
you get accepted, so it's a good time to put your best food forward.8 F7 J# ], l/ f; o; k% u7 S
You might not relish at the idea of someone grilling you about your internet marketing methods over
* g4 [# y7 P( x( E! R8 L8 \) ithe phone, but trust me, this part is critical. Have answers in mind for the questions:
% H3 t5 `7 `$ ^5 E" ?1 VWhat methods do you use to market offers?1 t X* Z( ?% v% t: E9 ?( q% _0 l' R4 @
Do you already have a website you will be using?4 F: T" d: E" G D; j
How much is your advertising budget?1 a1 o' ~" M2 I1 i' O
What other networks are you a member of?$ |' C# w- M, ]: g! b! W8 r) F a
Who are your affiliate managers at these networks?; S1 Y7 Z, }1 ~" |! s
Do you use social media (Facebook, twitter, etc.) to market offers?! w w9 g5 T3 S7 U' W
How much traffic can you drive?
0 h& w* |% R( u3 g0 qDo you have a personal recommendation from anyone who is already a member?
4 v- Z) R4 ~0 ^2 \; G6 x7 f5 DOnce you provide satisfactory answers to these questions, the network will approve or deny your, \* b" ?3 g7 [3 ?. e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ Y. S2 k3 D- R8 E( @' Z6 _persistent. Also, getting a personal recommendation from someone who is already an active affiliate# o6 j* j3 y7 _8 K
for the network can be helpful.
4 @: Y: |2 U) p" y" `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' d: ]" {9 E4 z& e# D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 N6 j0 O0 B3 X$ p& ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
@; @4 v/ z* w9 K( r. dpeople can open a lot of doors as far as networks are concerned.
" a0 R; P3 k3 t- b: D) ]After You Join a CPA Network
, H# \% } G. A2 MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( a) e l9 i+ ^& \and make an attempt to get to know them a little bit.0 i1 v* {1 Z% t8 O ?* `% C; ~5 ~- Q7 f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 N, `, F9 Q! M5 k( oweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* b6 g" t( e# S9 r9 j: ?, C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* ?5 Z* n9 Q6 E4 ^+ B7 `" S9 ?6 Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ N+ h. q ]1 |$ x1 i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 J! W8 d; l7 \; A( K3 J' V
email.* {: [$ W$ `) t0 @
For more helpful info about dealing with affiliate managers, check out:* U. }7 m" f5 O ]9 k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, h5 ]! X6 _$ \5 d5 n( j; ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ ^' `% H1 E; ~7 i6 y" F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" {% A. \, g: FSet Up Web Hosting
# w; C/ F' p# P" SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, O3 N; B- t2 h. R( w% zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" \, V: K L$ `. Q( U. @6 O4 ]* r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 `9 j0 E/ P1 [9 B: ~7 Rwhoever else is on the same server as you.
; D( Y0 [( o9 D! {, N/ T2 RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
~$ s+ l( Z0 w/ `9 Z9 ~' e0 fenough that the visitor can't close the window before your pop up is even shown. You have about 3
* z5 O3 `1 a Z( r" e' Y/ jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 _) B% ?7 I; H8 P7 }& k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% d# j9 d j; m. {* H1 O# W
house full of roommates (hosting customers).
+ k5 N2 w/ \3 z9 @In shared hosting, this is like having roommates where everyone has no specific designated area inside$ a O. }! w; v7 r5 O# L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- [# f5 q" P: z8 H, E9 o0 J9 Efit.
" d; |( m3 \0 p, c3 Y5 X; t4 m, [; tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 n1 W8 D# z- v. ?3 ?( f1 `the rest of the roommates, by virtue of simply needing more space and resources to accommodate; Q/ j+ s' B& L( v9 {$ z
their food. Everyone else's food in the house has less space to take advantage of.
, A6 @4 {* P% hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
( f+ @ g% a( v6 j6 Z. J4 fany type of hosting this is a bad thing, and especially while running PPV traffic.! c& r7 e+ c7 J/ z' O8 S1 J' [! Y
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 i3 C4 P1 Y% ?# a8 c: |* ~inside the fridge to put their food, and other roommates can't come into that space. The server is
$ S. _, ^5 ?) s- Spartitioned, so that each customer can only use a specific amount of resources at any given time.: G! S+ O9 l" |# L
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 Q1 w) l. Z3 m/ O( ~9 P) N
belong to you and no one else can use up those resources. This makes it possible to serve much more' W" @: @& G1 F
traffic, faster.1 r1 ~+ u/ T9 r5 J6 ]+ x7 ~& b
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 [5 i. Y. ]# M8 t1 G4 L. H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 v: l8 z6 }4 a% U- ehere:1 ?4 J7 z6 |( Y! [) K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; p. E6 r& \2 j+ V9 V! E8 wVPS&highlight=hosting
, S! G+ O, y$ E/ B5 P" jDedicated-Hosting-vs Shared-Hosting8 v$ u" a. o. t7 _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 S8 H3 W( i0 R9 F* |4 x6 @Hosting...Your-thoughts* a& w* c0 w, a7 E+ S4 X0 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: K! [; e* ]" h9 g4 J$ E
Hosting Providers for PPV
6 f3 [; N4 ^# ^, a' Y t5 MBeyond Hosting8 ^% {" X: w6 i" N$ Z# h& a; M
http://beyondhosting.net/" ]3 U6 E- E9 W' P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& D7 F3 F% g/ C. U: _4 W9 q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 n6 K E4 X/ |& T3 k
direct linking with PPV. Also, these guys provide great support.5 T, d( P7 i* v2 ^* a
Prosper202 Optimized Hosting
1 a! |8 v! y+ E1 T4 yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: g3 P% q9 G& I) lCPVLab Optimized Hosting* }) L: y7 B7 |
http://beyondhosting.net/CPVLab-Hosting/' M( B/ L7 z4 G/ X+ O7 N
Domain Names for PPV
% d$ ]$ F Y9 f4 U2 O7 UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% T: X4 o! S( V* X$ |( ]% U, Lwhere you're going to host your tracking software and your landing pages if you decide to make them.0 X3 B" f T: A" l- J, n6 _0 x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- n z) R" R: j* b& q2 lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 ^* I2 O w( d1 i w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 t2 Y/ G5 a% p/ H, h
term or build a whole website.
% c( v6 m/ h* @. _8 {After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 i7 ?4 M+ d% [) |, Gtracking software on your domain. This is really important, because it is necessary to track your
* X) l+ t, y" t# {3 uconversions down to keyword level so that you can optimize your campaigns. Without proper% v! Z/ w$ E4 C/ T% E* S- |
tracking, it is impossible to know what is working and what isn't./ c7 D1 G- I- q
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; M/ }# W+ U. z+ \$ q; T+ Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 Q6 U, L X7 k5 v# a( ZProsper202
( ~4 q8 H5 [* S% b( h3 ^+ uhttp://prosper.tracking202.com/apps/% X" S9 r1 Q! [! Q0 X2 s
CPV Lab/ P* n8 E6 C& o% j9 f
http://cpvlab.com/
2 ~& k! U1 g' n' \8 r" L# u; x# ]CPVLab Help Videos
9 e) J; _0 g2 \6 O* fhttp://ppvlab.com/oweiw/oiurw/vdm.htm: R! c# G# l* X4 [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& I D' _, {" @0 t% ]% C
industry standard.
) f X" c2 x' g+ t/ T. b8 }6 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* \* v: J5 d+ K0 bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
# c2 y& w% p. X% j2 e1 ugood support if you have problems with your installation.
& @- |; C0 \& @9 n9 y/ RTracking 202% [) b/ P1 H( S" b$ d" A0 b
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ t9 J" a) D6 o) r% y0 E7 a
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 E4 L/ u) ?4 J+ earea.% @3 J/ g0 d& Y; C
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 w- Q2 i0 x. H* J2 W. }: vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- K' ] ~4 y' d& Z
interface, and their hosting.# I% y3 h: n( u( z! X: E7 F; G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& G; f9 W+ R$ }% w7 d5 |# V) T
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 h; y+ u% {/ | W- Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# |+ l6 W, Q6 z( @# k) e
were using.4 p0 {& l8 [$ \2 m3 @- E
Choose An Offer
# y: b, Z% E3 D* [& rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 y- z2 E1 @5 f9 }; l% i2 WLesson on Offer Selection, M7 R" Y6 f7 A6 y4 k" k* k# x m6 `6 Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# o+ s$ [6 u4 }! u7 eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# K# p$ B! T$ g9 V% J1 t# MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 }2 z4 ]7 D8 N$ ~6 I( u. W2 ]9 N
LeadImpact as the traffic source.
- s2 m1 N% {" e7 k0 S5 o ^Now the best way to learn how to put all of this together is to just get started. For some variation in n2 M; _5 Z# `1 l6 W& I! Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 c8 U! U/ b# Z/ Z7 ycampaign.; h# I+ N! k8 w& U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 g: R; M2 W7 G+ H1 Q+ U. apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# ~* Y, Z; D! S8 N9 ~that all traffic is accepted.5 g8 K- E2 r$ F' ~# N3 C
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 a& Q1 X; b$ L) d1 A6 Q( M! F. V! {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' c0 `, H! |1 D6 `' bget creatives like banners or images specifically for the offer." f6 [; U t! v0 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 U' O: G" [. V t3 W
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# b1 g- Q- s, m/ ]1 n4 dtrack my keywords. Without doing this, it isn't possible to see what's converting.
; r7 J- F( s( ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
q4 x6 I: P7 A: B: E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( J3 U" g, A0 V- T$ w0 pIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ @7 M5 o! v: m+ E7 e
bottom of the page:2 l6 s- _9 {; D+ ~2 h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" J; I* k m+ MClick on the offer → pixels → Add a new pixel and this comes up:
- O4 R3 T, e" F' SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* w& n. v3 l$ X( u) p1 q& o: v! F2 Hfrom your software into the box that says 'Enter URL of image to load'.
" S8 u6 G7 V* R0 [9 D% M; \Once you do this, it should look like this:
/ s. v" @! F, _2 _+ d/ ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' |: V1 F% ^1 z( W+ \4 W
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ H0 A8 e2 R) ?; m4 ?/ G
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 C7 {6 Q/ n) N) uProsper or CPVLab.& J. N: f( U6 }* B' G/ B( t
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发表于 2012-12-27 18:47:17
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