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PPV GUIDE [PPV新手入门][28页]
* v5 w0 X& m$ A1 p5 T, M2 ^ k详细的请下载电子书！9 I4 c/ c2 E1 A; Q6 E
# H$ {& J: a! T) z
4 X8 Z1 m; r+ g, Z# v
Newbie Guide
( E. ?! u) t2 ?6 m( `PPVPlaybook.com; \) z; F! R/ u! M
Tracy Shaffer- a5 s9 n' y7 H \
David Ford
1 r Z' f/ S; o! z' f; a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 s' ]4 l+ s7 [, v* sGetting Your Mind Right to Start Affiliate Marketing
9 S9 `$ A) s5 L$ a5 i: x) v9 m6 MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& U- S% h; { D2 N9 m
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' q0 n _; q# o( Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" @, c/ b5 B$ O, b% W% S! o, Ewith any success, these claims are laughable and far from the truth.
) y: e) y8 w% aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" u* I7 o/ `+ }9 ^flow management. The main benefits are the low barrier to entry compared to other businesses, and' O1 Y" d2 U- a9 T, c
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 {- [$ E' p; h4 }3 n
overhead.
9 v) }8 g8 w3 d) fThe winners in this business are the ones with persistence when nothing works, who know there's1 V: M2 E* Z/ q/ d) t6 M, y; k' L6 E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 p/ D/ ^& g% y- H: l w( ?8 W
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
) |4 O6 @2 h) }& {! x: Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 X& J4 L3 {$ G# X2 M& _: UMost of these things happen suddenly and without warning, and they all contribute to the amazing
j( C/ Z+ Y& xlearning experience available to anyone with a few hundred bucks and the ability to open an
p# W, c* X" c1 n% badvertising account.
0 K# a9 c; N1 E$ f$ h+ oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
& S/ y7 M7 [1 ~& V! twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ Q8 o0 H" Y% b1 m1 z! {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 j s ]# J* C- {4 n: Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! j' W! A' Y8 d& YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; D5 M# b( h4 m# o, {2 N* mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 V% d d% ]) F* estarted building.' E: R: C* d2 j* |
Things you need to get started:
z; C' i* b z7 R" |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" `4 N: E) g, H
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ `: l% A5 u" G4 z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); t4 U8 U/ ~3 T2 V3 l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, }) @- C0 Q" p4 H2 l3 H/ MThis guide describes from start to finish, how to get started in affiliate marketing by running traffic$ W" N+ x- q0 r; D# G* U: J9 P' {' G
with PPV.. L1 a8 `2 j6 R7 u
Basic Getting Started Definitions: R3 d1 X: U6 b; r' l* V! J8 Q+ d% I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) L' Q) g) [; f# ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 B7 V/ a5 b- G7 j! T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% ~6 s) f; h' [$ @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 h2 S9 ~( x! s+ t# [* `5 q5 s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ E e. S9 _6 {) Q. J! Mreceives a commission on that product. An example would be the Amazon.com Associates program,# G( k1 I/ J6 y# |+ O2 M5 `! U2 X
Comission Junction or Clickbank.8 d2 p: ~6 ]* L& b3 E; @: L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% h' w- |( R3 R) n
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ t- \$ ~4 S, K6 m$ x6 W5 G. A" H0 W
buying a product. An example would be Ads4Dough or Neverblue.
" x' w9 Q4 d, P7 @1 wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- z+ _- t. |, J
account, getting the affiliate approved for offers, bumping payouts and just about everything else, t- U+ c" d+ `& v7 v3 {2 t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 V, g1 f( F$ U( g2 Iright from the start can really help you.1 `+ A4 G) T/ {$ q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" L/ q# Y& R8 J# z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* m6 l( x4 j3 Qview, starting anywhere from .01 or .015.
, C) r" a: u8 t5 \# i' C9 I! }3 SIn order to use this type of internet traffic, the affiliate can sign up with a number of different j4 A: f: ^# w0 l; f
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' E! U# x8 W0 b: dMediaTraffic, and AdOn Network.3 A" J$ P( P( S% x- U
Don't popups get blocked by pop blocker software?; p: w1 h5 o- @$ q& W
No. Popups are served in a new browser window as if the visitor had opened the new window
1 w) v( }! e5 t( [, K! f( K# Bthemselves.
9 ^) y" G$ u8 yHow many popups get served to the visitor?; d. }8 M# L, Y4 t
The number of popups served varies depending on the PPV network. Some pop more frequently3 u0 `! b" c+ d& }/ P
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" T$ Y0 F' e2 H3 ^' f
serving this kind of advertising, so they have to toe the line between keeping their software4 q9 y! c; |9 ]/ ?) G' a' S0 X
downloaded and still making a profit.
9 q7 [, Q! ^/ T3 qIsn't this type of software bad? Why would anyone keep it on their computer?
& A/ f. k/ w+ T$ H% U+ o0 p4 INo, this type of software doesn't harm the user's computer.- x% }1 C1 d' |( V1 f' z7 {8 L
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 J4 x; k" j" L- O. p6 I, g5 ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so @8 U j+ e9 `- }1 n
that they can continue to have access to the incentive.
1 P% n5 Z2 g7 q. I" ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* v: J2 M: B) KHow to Get Accepted into a CPA Network
3 x6 I" h: ]+ `# j' h' Q% J: L3 eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: ^3 ^& N! @2 tto start looking for networks is Offervault which lists offers and lets you compare payouts across3 ~/ u& c' `) K- t( u
different networks.
5 x) k7 F& W( o' j7 aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), s7 {/ t; v% r: {$ l/ w8 P. \
application and be as specific as possible about your promotion methods. Usually some time after& Z3 P" m3 _# Q% l7 {! l4 L
receiving your application, the company will call to interview you. The phone interview is a critical' K, e5 g5 O6 D. D
part of the application process, and most networks will deny your application outright if they can't get
! s9 C* d0 f, u. L! uyou on the phone.
. t, l5 k# u3 c% A; o6 s; @Often, the person who does your phone interview will actually become your affiliate manager after3 p+ W2 D3 l4 f+ c) ~
you get accepted, so it's a good time to put your best food forward.' h6 ?7 U- G4 w% S4 V6 q% F% _
You might not relish at the idea of someone grilling you about your internet marketing methods over: C% ^+ o: |7 X! q: D. k
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 \' K. x* b& k" @What methods do you use to market offers?
5 h" E; y! q/ V4 l% z" uDo you already have a website you will be using?# }8 ?! S9 U) L
How much is your advertising budget?5 [9 y; ]1 j* m( M
What other networks are you a member of?
8 }7 D$ d. `+ H- ~; HWho are your affiliate managers at these networks?
3 X9 y% I$ N2 z1 s* T# V9 dDo you use social media (Facebook, twitter, etc.) to market offers?! P: c/ Z' H" [
How much traffic can you drive?2 `( d# e. D l3 ~
Do you have a personal recommendation from anyone who is already a member?* x9 u0 V8 T( j4 P7 N- Z* P
Once you provide satisfactory answers to these questions, the network will approve or deny your2 X( U2 s( z: B' s$ J) r" w3 w( _
application. If you get denied, just keep applying or call someone on the phone and try again. Be }+ o1 ^, o1 }4 V0 K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 Z+ y0 _# A' A0 B$ O/ h( [& ]for the network can be helpful.. O U; B2 D2 B; Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- k' `& O4 `4 r1 ]& [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. N3 Y; l5 _1 {' M" downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: u, J! D9 d. V
people can open a lot of doors as far as networks are concerned.2 {$ o# f) ~% S; r
After You Join a CPA Network7 p, e2 O4 w7 l3 C, M- M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' F. P- \ _$ K5 ^' Rand make an attempt to get to know them a little bit.! t- U; i- ]# i# r8 P8 O8 R# M+ H8 H; L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ f. V; N1 l6 _weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 o: h% |5 y9 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# f9 l* L7 K0 `. R5 F% J' a j# s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 Z4 v/ i$ h3 ]( b
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% F5 V/ x( A) F# Q
email.
R% ?6 P2 q' w1 x- sFor more helpful info about dealing with affiliate managers, check out:
% c4 \& f+ l. X4 e9 whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 H h( }1 L/ i1 n' chttp://www.mrgreen.am/affiliate- ... iate-managers-want/
3 @0 `# S+ r* a& V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" Q' g* |5 ?4 o6 USet Up Web Hosting/ o- l+ b' n; O3 U e+ G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 m) ^6 X4 J2 Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 j. P! f, F. u( B" e+ nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 w E& e0 q+ C# n" l
whoever else is on the same server as you.) v. [+ y1 g) v3 S$ r9 M
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# P% N! U, t! Qenough that the visitor can't close the window before your pop up is even shown. You have about 3
' g2 ]0 r ]3 v, x0 M5 dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 L5 Y( n0 u/ \5 j% S% R$ @) \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 X& c8 Y9 B1 J) g
house full of roommates (hosting customers).. ^0 a% a' `' c# ^- u
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 q( Y: W1 Y) d) d# x
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 d2 `- ?! I- c, {/ T! @
fit.
1 W0 ~9 X2 R1 [, sSay your roommate brings home a large turkey. They will then take up more of the refrigerator than5 G; h6 y! ?# E6 v) A9 E; n" U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ I2 f2 _& E4 S$ Y# [$ n U1 ctheir food. Everyone else's food in the house has less space to take advantage of.
5 O' c& ?, `/ Q ~( c1 d" t% b1 \If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ u$ h- d$ y* |& e1 Qany type of hosting this is a bad thing, and especially while running PPV traffic.
. `( E8 M# Y, A9 X2 `! M0 qIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 |4 `* w1 W2 {" L$ X5 O3 I1 sinside the fridge to put their food, and other roommates can't come into that space. The server is
7 A- A" y+ |" J( B. Epartitioned, so that each customer can only use a specific amount of resources at any given time.
. _/ a/ r9 n1 GA dedicated server would be like having the whole fridge to yourself. All of the server's resources: x5 ^. C6 k! X2 d" A; @$ N( S
belong to you and no one else can use up those resources. This makes it possible to serve much more
, k) w5 O! z% H# \traffic, faster.
4 v1 }1 r6 y7 ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ ?( w J3 Q8 q3 i* gAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 R7 `' V" B- r5 r% L
here:! Y* O8 Q( I* d3 ] l
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ A% k! v n5 z# N3 rVPS&highlight=hosting5 i/ s+ |7 }$ E3 b6 S. h. p
Dedicated-Hosting-vs Shared-Hosting5 w1 x. ?' }- q0 R
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 U- V! B. b' ?' w. `Hosting...Your-thoughts
& @9 W1 K( F7 q: l7 x2 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 ?& j, e( e. ^ j, G% M; r: ~
Hosting Providers for PPV- h, w$ C9 D& I6 |3 |3 K0 |
Beyond Hosting ~& p1 w: ]( S& `! @: ~9 ^
http://beyondhosting.net/
2 y) N' C& j. J4 zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; j! E+ `* n4 h2 g& h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 u: j3 H! b! P6 U
direct linking with PPV. Also, these guys provide great support.' a9 p1 O. P, o+ a' a
Prosper202 Optimized Hosting( z2 y8 Y: C2 I7 Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( P; E" S$ w# E1 f; B
CPVLab Optimized Hosting
9 k: t H* v# O3 S! ]http://beyondhosting.net/CPVLab-Hosting/
2 U# `, l2 ~" h+ S rDomain Names for PPV8 }* Q: G. u0 C/ ~4 P
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 W! W. t/ u3 K& \& L! V" H+ d8 t+ |where you're going to host your tracking software and your landing pages if you decide to make them.8 s/ F6 w# `/ C2 [9 T$ y2 N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
V( W8 b/ a2 J' p' }bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, V1 Y' o4 J8 u) M# o4 n+ t! R.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 z# l8 t/ o9 Pterm or build a whole website.! r; V8 n: g* s) ~: H# T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) a4 y+ K0 X n _/ E% w& Qtracking software on your domain. This is really important, because it is necessary to track your1 q& g5 G& B, z
conversions down to keyword level so that you can optimize your campaigns. Without proper
. ?5 }" V9 E/ D. z( ]- i8 f* Ltracking, it is impossible to know what is working and what isn't.
6 d5 @/ D, U, t& G% }$ ATo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& `1 v1 R4 n* r+ w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 L: e* I5 u; l Z; Q: MProsper202 v6 T, Z' {1 b! x# H
http://prosper.tracking202.com/apps/3 j) \9 p0 f0 V- r
CPV Lab0 S; E8 i6 @; ^
http://cpvlab.com/
1 {& P/ Q- [, ?: B' k6 lCPVLab Help Videos
6 @! u. H% }3 M) Hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
: T# L6 U9 v$ A2 P( b' Q' sAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! ?, \2 E$ [' w# y1 gindustry standard.
" a1 w9 G' [9 d3 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, n3 |) A9 e: y. pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 f9 }" }. f& B; C V4 i/ W; Z" Pgood support if you have problems with your installation.' x0 d \* _+ f1 d0 p7 E
Tracking 202
/ j1 u0 f( y U$ [2 f1 ]* i' n: mTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. H/ j5 D5 x1 e5 l
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 H n3 x, J$ z2 @ Zarea.
( p/ s7 D- |: C" R& M. P. OIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 W2 } {5 f+ Y6 Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% C2 n. `* Z1 w/ H. \4 f2 ^+ ~
interface, and their hosting.
- w8 Y1 g- [: S' i) |( H$ q& eAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords. X4 E1 I, u4 D4 y6 d' J) m& Y7 ?6 F
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 P8 e ?! V6 f/ apotentially leave you open to huge risk if someone else caught on to what offer and keywords you1 \: s1 c' [" _4 j7 s* U
were using.
# i( V$ U: F9 u5 x Q' L+ j2 ?Choose An Offer) ?" e* _" ] _0 `
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- N% p8 N0 a; l2 Z+ A2 f, h
Lesson on Offer Selection" n3 n8 S# x9 t' n) c1 t# i" W8 n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' w f X; V3 o P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& I: H4 Z8 K% I- |# d0 ZTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! v4 G) f8 R% x
LeadImpact as the traffic source.
) x; B5 C$ c. U8 ^& x' lNow the best way to learn how to put all of this together is to just get started. For some variation in" x1 p+ ]: c4 S- w* J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 l+ F6 g# Z/ A( kcampaign.
" h( B: p5 | u$ K, t" N* mWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* F/ ?! P( Q0 gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" q. b; q7 U! I$ z: e9 i
that all traffic is accepted.
3 ^1 j; j8 U+ {) ^; I6 }( eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# i4 H6 n3 J0 H# `' A/ W. D1 {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" i$ ]- K7 y# b& u- yget creatives like banners or images specifically for the offer.3 d' l( f5 e* u# e, z: k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- R. G! G0 E: C7 T4 k# sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" E! p' g9 R; }$ w
track my keywords. Without doing this, it isn't possible to see what's converting.% s% h; E7 C7 Y$ E. V2 I& W# {
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ H p+ I; P- m8 T$ p! Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 q/ M0 P& a; A3 _# t2 cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; {* ~# \7 F/ j5 F! v
bottom of the page:
4 o7 F4 V, T; a- Q1 G8 tNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: K7 @& u, a* e! o5 m- _Click on the offer → pixels → Add a new pixel and this comes up:0 z/ q: X: M3 J# L. h
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* R" R' b5 w C! b- S% s1 h
from your software into the box that says 'Enter URL of image to load'.
! t: S: C. ?5 R: d7 W; jOnce you do this, it should look like this:$ ~: \& v7 r7 q; m4 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 D" A/ d' `/ `/ I7 p0 QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& `) t. @6 S4 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 B5 k8 E N$ |' @/ ]
Prosper or CPVLab.0 t2 t1 o: B9 u& z% u; F
4 n* J) O' A& ^. [
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发表于 2012-12-27 18:47:17
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