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PPV GUIDE [PPV新手入门][28页]
C7 f" H) M( u2 {) }0 x/ V详细的请下载电子书！( P5 J" K6 G) r" k) o+ d: G! t% D, S
% I: }7 E0 \ l3 E* w9 n) l( J5 y5 |' W% ?. ^
Newbie Guide
- T" [9 ?* q3 E* q9 i% wPPVPlaybook.com
" r$ j- K' T- F N1 iTracy Shaffer5 d+ y% {+ z; l, I3 D5 H
David Ford
) l* M7 j# j: N* a( Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& m: q" d. c2 n: B8 B9 C; s& U
Getting Your Mind Right to Start Affiliate Marketing
* C* c" x% z0 GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: u& l1 L. V( x1 d! ~5 }( ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. p5 V2 |( [$ i' V+ x5 oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( e) h! `. h) e4 {# j( ]& F4 gwith any success, these claims are laughable and far from the truth.
$ _& p" [! p7 ^" Y5 v* hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 J7 L% q$ @6 M; C6 N1 x
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 y1 f( J2 {$ h+ ^ M4 S
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 Q9 l6 H h. P+ ?9 z5 Qoverhead.
. \; q, e( L& z/ \The winners in this business are the ones with persistence when nothing works, who know there's" v; C4 @% w/ U0 _- D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% w8 q5 a) M; E1 u" x* }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; x; I: V) [0 W( I1 O9 x' Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& P0 S1 F9 V, N0 ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing5 H- v( ?. Y+ f! N% s, e- [
learning experience available to anyone with a few hundred bucks and the ability to open an
' j% I+ Y9 Q! @8 f. S! H0 Padvertising account.
) I" h) u* L1 h, T! P$ L# b: Y' aYour competitors are willing to work at this around the clock. This isn't a push button, instant business3 L: c! X2 g! ~2 b* ]5 d1 N: @
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# t8 t m2 G/ X, v7 f9 fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. b# b5 X7 j. u# W3 o; H% O0 d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 l6 `1 W: g: a( g; i% M# @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# V1 Z t1 X/ `started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 f' E+ ~5 i- d) @started building., S3 X) i* K4 p$ |3 q* B" m3 U N
Things you need to get started:+ y2 }, {/ `. U
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* [: E$ G. l7 x( k# r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- @8 e% s! c& `9 L- w+ m: g# [3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' S$ b$ S/ Q/ T8 x# P* \) d! X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ L& y4 ? r2 F4 C. q( I7 gThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
) b) u6 p% b Q8 g/ ]with PPV.
3 t: P9 v! [8 q$ BBasic Getting Started Definitions
/ \9 A" D- s4 M9 B: `. g PAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more" @4 R. c) Q) ?! P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% Q7 H5 E4 F' U2 m9 P# b I8 z' ~+ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& [2 S0 l4 b. z1 \. g$ ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 }& z4 X: j4 O$ s1 {) z1 CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ ~4 H8 S2 l) o& M8 k4 U$ L
receives a commission on that product. An example would be the Amazon.com Associates program,/ }. ~6 r( C, x
Comission Junction or Clickbank.5 N4 D+ A' G% t8 l
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( M) q4 _, j! m
an action like filling out a form, submitting their email address, signing up for a service or sometimes5 ?/ |- d3 P9 p! t
buying a product. An example would be Ads4Dough or Neverblue.
1 T1 a6 H4 | _; H8 p* f6 B, f; TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ X% @* c4 V0 s+ d# v" U# p
account, getting the affiliate approved for offers, bumping payouts and just about everything else' I; w7 [1 Z0 s0 B; U* x2 {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& n8 n* t6 ~ |. Yright from the start can really help you.- K. I( m; h4 w- u. q6 r' y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. M- Z4 p W" Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 R% x" J. a V4 M! `9 l
view, starting anywhere from .01 or .015.5 F6 Q9 ^& k( S+ S) J" k) a
In order to use this type of internet traffic, the affiliate can sign up with a number of different
8 N9 a9 U p H9 n% gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 y' j) }2 ]! F/ D: Q
MediaTraffic, and AdOn Network.
- j# q+ x7 Q$ N1 V/ O( k' @$ uDon't popups get blocked by pop blocker software?
1 b5 G6 c3 N$ ZNo. Popups are served in a new browser window as if the visitor had opened the new window% ` u! I8 u! U" D: |! L
themselves.
( W( b5 b- f* V% t$ `' ^How many popups get served to the visitor?5 y+ ?- l# B- k5 P7 w3 g
The number of popups served varies depending on the PPV network. Some pop more frequently
2 M/ `. I X4 u1 C(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' c- x0 V+ r1 l i" r
serving this kind of advertising, so they have to toe the line between keeping their software
/ n2 g/ B9 X- x _7 E# odownloaded and still making a profit.
0 k+ {; t/ O( dIsn't this type of software bad? Why would anyone keep it on their computer?( d# e) w+ F+ O
No, this type of software doesn't harm the user's computer.. ?1 I6 n* ^- I( K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" r+ m$ ]7 w# a, ^3 l9 C( Stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 X1 f* t: T4 u2 {9 ythat they can continue to have access to the incentive./ K; _8 k# F9 {: P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: q6 Q6 _# g# B9 }) |
How to Get Accepted into a CPA Network8 o( a* F: h7 S' f9 Z3 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 ~8 ~% B0 b R: ]% B* h
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 d" k- }/ {% W5 A8 r
different networks. P- A+ [: a" i! A
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) o: w6 e6 X# vapplication and be as specific as possible about your promotion methods. Usually some time after
$ [) t) A$ a3 e ~, P- K- F$ Breceiving your application, the company will call to interview you. The phone interview is a critical
& Q$ E8 I5 {* @, I& f( ppart of the application process, and most networks will deny your application outright if they can't get& A6 {, P: x9 |6 G) X
you on the phone." I7 z- m. G# g" M+ f# d7 n
Often, the person who does your phone interview will actually become your affiliate manager after
8 }3 q2 J' R# U' A5 l* |! [$ Byou get accepted, so it's a good time to put your best food forward.* k3 m9 x! h7 p! h+ ]& g/ f5 \
You might not relish at the idea of someone grilling you about your internet marketing methods over
" s( E z- f m2 ^the phone, but trust me, this part is critical. Have answers in mind for the questions:9 a1 V' P8 o9 a! O) t. g+ G# m
What methods do you use to market offers?! }# P1 }6 w& b4 D* z
Do you already have a website you will be using?
) P4 t! M9 A# L7 dHow much is your advertising budget?! M3 a5 V8 i( W* F4 X
What other networks are you a member of?7 b; v6 {8 P, ]; F5 `7 w! L. V' n3 i
Who are your affiliate managers at these networks?
) l; ?% @- p7 \; e) q7 J* x+ oDo you use social media (Facebook, twitter, etc.) to market offers?
, r# K( N- ^: B# xHow much traffic can you drive?
; Y7 V0 m" X1 L: z( b0 o( h4 B e' ~Do you have a personal recommendation from anyone who is already a member?3 {8 A! E% k6 f; H& x3 g/ V
Once you provide satisfactory answers to these questions, the network will approve or deny your" O7 n6 R2 ]5 V3 B8 R
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 q# {5 A, W3 R# r5 R) b4 ]( D( o7 Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
- n( p. T! ]! t0 p1 s: R) X* Y' N; pfor the network can be helpful.4 n/ @' i8 b7 J2 U. f
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& T. ?8 B# v1 wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. o6 R* x( M7 ~: H* @/ { B$ Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, |/ G7 y) m$ D, Y9 ~. i4 _$ }8 opeople can open a lot of doors as far as networks are concerned.; X! ]+ {0 i( K" `) @
After You Join a CPA Network+ k% u( B X6 h% H9 S3 ^6 D* G% P
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' D7 h! @6 ]0 X0 U; @and make an attempt to get to know them a little bit., l) }1 D; D3 a3 K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 o- N; ` K% C# T; p" y1 Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* M6 L( R) h' X& x. G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ U# x, o" n Y0 y+ X9 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 g, _! N [" @# P/ D
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( L& t. o1 }3 X) _( a$ q$ _9 Aemail. }: v6 r) L$ |
For more helpful info about dealing with affiliate managers, check out:
8 R& q9 w3 Q/ w( m8 z Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* C2 Q; q. T+ Q& O
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ }; R+ B) c% s& @9 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" v V* h% ?5 [0 L2 hSet Up Web Hosting
& [; I" E1 d+ k+ V8 GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said y9 K8 R) }2 ^4 m
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 {' U, P5 j l4 ]6 K3 h/ b% chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ |, G* @4 F- S* w8 {9 Ywhoever else is on the same server as you.8 q, B# I& z1 w4 u5 x; A+ s
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% w2 h3 c" c8 m& w- b. benough that the visitor can't close the window before your pop up is even shown. You have about 3( S5 I( B3 r: F; U! ?
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' i* c7 M; K z$ x" \! M* t4 ]
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( R' l: A8 e8 C- X3 Thouse full of roommates (hosting customers).
8 P$ p4 P# b% }& ^. _" oIn shared hosting, this is like having roommates where everyone has no specific designated area inside
- ^1 x+ ~1 g. U3 b6 l. Z% \. z$ W4 athe fridge where they are supposed to put their food. Everyone just jams their food in however it will* f, U7 L* X& J3 e; V g' `
fit.2 O( q' }( Q; w. ]/ ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ K2 @8 M c5 @; L& ^0 [2 ?/ V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 x: {1 |, ?4 O" i
their food. Everyone else's food in the house has less space to take advantage of.3 ?0 o7 |+ H* ^/ k& R+ M' @
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 `- g* o; V \) w
any type of hosting this is a bad thing, and especially while running PPV traffic.
. b0 s( s2 V6 P1 W' F& SIn the case of a virtual private server (VPS), everyone in the house has their own designated space- G4 P5 R) _" z+ j
inside the fridge to put their food, and other roommates can't come into that space. The server is
! _# Z( D7 [. Y: W' H( dpartitioned, so that each customer can only use a specific amount of resources at any given time.
# N: ~4 F9 ]# L* @0 }! fA dedicated server would be like having the whole fridge to yourself. All of the server's resources
. ~9 \9 a4 K0 A7 p/ F5 @+ S0 Nbelong to you and no one else can use up those resources. This makes it possible to serve much more
6 S" H9 g8 N* v; `2 Qtraffic, faster.
* @: c; {$ K% } f1 s; wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 y3 K4 O' J2 b& L- d% U
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" i) Y9 q$ S% u8 Z, o
here:
+ M% i. p+ ?7 T) G$ h/ |" h; Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 t! z7 R9 x7 g' [VPS&highlight=hosting
" j9 z/ ~" R3 w* jDedicated-Hosting-vs Shared-Hosting
8 u: ^3 S+ K- X( P6 a2 H; bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: |: A* r' k8 `2 THosting...Your-thoughts7 H. m$ z, H& l9 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* h9 t3 J+ ]0 N% A# N! v/ o/ R8 v
Hosting Providers for PPV
8 _, R5 s- J' D4 m" VBeyond Hosting# x2 }' n2 B# U+ c
http://beyondhosting.net/
8 V" o, w. m! i2 T' iWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 r4 P; r% D& H* [5 X6 m% Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' K# y1 n) i0 d5 _4 m; tdirect linking with PPV. Also, these guys provide great support.
7 O; `1 W5 i/ W0 c% RProsper202 Optimized Hosting
& O0 L5 _& D6 phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. @# Y( T8 f; i6 j ~; |CPVLab Optimized Hosting
& ^5 k- D$ x' M* ^! s* m5 ^http://beyondhosting.net/CPVLab-Hosting/
% l5 o+ R4 b) S3 WDomain Names for PPV
+ T+ ^% V2 u. C9 \6 u4 ]% q5 i' JOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 o+ z5 d! H6 E6 v: U: [where you're going to host your tracking software and your landing pages if you decide to make them.* v$ s3 g1 J% B/ ]0 w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, }3 H ~# @/ y, e* k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; \, `3 l& c# p" h/ e: j& L- D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; f* n9 j# B# B) h& x& P
term or build a whole website.
7 V6 Q7 h1 _3 p; H. j! lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 P; w1 }5 c3 \! [2 r: ~tracking software on your domain. This is really important, because it is necessary to track your# d6 E/ i7 W) ^$ h8 q0 e. N& O+ v" o
conversions down to keyword level so that you can optimize your campaigns. Without proper
' e. |" j9 @4 X( j, i a5 G6 Q2 {tracking, it is impossible to know what is working and what isn't.
b k4 [' K" h' i6 O' ITo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! `4 M$ F$ X7 R6 C7 Q( }5 \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ y7 f/ s. i$ t+ ], h; _
Prosper202# w' a: U0 n4 g3 c. m. P' S
http://prosper.tracking202.com/apps/$ l5 g! e6 [. ?0 a3 q! \9 n" T7 A# `
CPV Lab
* O; K/ |' E( ~8 n4 bhttp://cpvlab.com/
# S1 M8 v" s T+ LCPVLab Help Videos
6 ?: T$ V U8 v7 d8 ?( Lhttp://ppvlab.com/oweiw/oiurw/vdm.htm7 w2 x3 Z7 W) z( C% P5 ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- {3 h! Q9 Q# [, e) R$ W, s: ]
industry standard.7 k, q4 X4 s ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# P& h5 U0 ~" F& n& C1 YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ y% ~3 c/ a% W
good support if you have problems with your installation. D/ _0 I5 z9 D! x, |# ]( H& Q1 |
Tracking 202
0 \/ c. G1 @: ~1 X" JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! s2 _! b1 @8 A0 o
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) Z: [* j1 V) k+ c& R" D8 }
area.( o# d) ?6 O. Q: v/ O; @( R$ Y
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 Y6 P7 Y- ]4 x1 `; A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; S" G- y' `# o
interface, and their hosting.
) }! [) w$ K, L, V* {Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! C- c8 U+ b9 S$ Q" L
and targets which you are bidding on. Leaving this up to chance in order to save money could
& }6 ]& r1 Z7 T! Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% p* r6 F+ {: ywere using.2 ?; u- p2 e8 N$ y0 f r
Choose An Offer
! f' W! y. B3 ~/ U( u- ?0 ]6 ~7 ^% M! WNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 [9 g; c8 m f `6 B( I* k
Lesson on Offer Selection
! x, ? i0 |8 r+ E6 ~http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: K/ t7 g# c/ d2 {9 ?8 P" g2 m$ X$ qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% B3 n! F* v" @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( h1 ~/ Z+ t' ]! r2 Q6 s, ~LeadImpact as the traffic source.# D( R/ H- H) A1 H
Now the best way to learn how to put all of this together is to just get started. For some variation in0 Q1 z# t% u0 P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 M' j5 _- b: k% k# M8 w' P
campaign.7 A0 l! e9 |& R/ {3 M$ O1 _3 q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; P( h1 S* \1 D1 h! Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: F0 ~; ?3 a6 g5 U& k3 U/ q
that all traffic is accepted.
4 Y4 w$ f% N# k! ~5 X8 D. O# r& ]+ ~First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 Z5 Z% B. X. U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' Q: }# T! I$ Wget creatives like banners or images specifically for the offer.* W, z6 f1 T: g$ K( g" _% @- u$ M8 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ J. }9 F) V3 _" F; u% y- A$ ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" I" J) o7 M1 f9 a% L ?- X
track my keywords. Without doing this, it isn't possible to see what's converting.
* N6 t, z2 Q1 xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 {- I' Z1 X G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* d' s* F# o) @6 n# tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 G6 k. s" Y& w( w$ fbottom of the page:+ E2 ~2 e5 v4 D) r/ q! c/ c0 B6 Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough. q B6 e. i! j( i- Q% I) f
Click on the offer → pixels → Add a new pixel and this comes up:
! A z/ {5 d' V5 r5 {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 ^3 z$ V! S/ m$ |0 j, V
from your software into the box that says 'Enter URL of image to load'.4 W0 v$ P* {5 O3 M6 B* ]) H
Once you do this, it should look like this:6 ]- {& h* @; o" `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
' n I; u- e0 o& N+ [Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 t" c* _( T4 V+ r# _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ D6 v4 A$ x" [; F6 r( QProsper or CPVLab.8 D$ w3 N2 O4 t
0 _. H& a) Z) D) n9 i/ j3 \4 E |
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