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PPV GUIDE [PPV新手入门][28页]
v! C- T$ ?2 B5 O' n详细的请下载电子书！
$ N8 j& T. y/ b+ o/ [% x7 N8 N& G$ S0 \% F/ u
) K- f6 b; d8 r! @) j
Newbie Guide$ {1 {* h3 t! Z8 e
PPVPlaybook.com- {+ Y4 s* Y5 j! j1 _! O9 Z1 X
Tracy Shaffer; N. x& R( [9 i/ {, s3 m% }( s
David Ford
9 ?( s j: [5 O* c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 n7 @9 B: f9 z9 i& Q4 P- g
Getting Your Mind Right to Start Affiliate Marketing
- Z& G/ l6 d. t a. M( ]) v- LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. W# n2 w" X* f8 dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& b, w; U0 Y4 Y2 e/ r/ s9 G: wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" i9 B* W* n4 rwith any success, these claims are laughable and far from the truth.: v, H2 {6 O2 y9 }6 o5 }! z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 c, i; I# g/ I4 _& w( |: A$ Dflow management. The main benefits are the low barrier to entry compared to other businesses, and; `; I: u6 R# `) ]
the ability for a marketer to be a one person shop and make an incredible amount of money with low
p9 L0 H' F6 P4 ^( voverhead.
) b% q- F" Z( {) ?The winners in this business are the ones with persistence when nothing works, who know there's) F) |% L: ~" } a8 T
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 w4 f0 z8 p& ?& w" T# GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 M+ G8 W) f( N+ m" B6 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ i# n" I( |( |% I/ [9 K
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 H7 \4 U2 C M% g
learning experience available to anyone with a few hundred bucks and the ability to open an
1 i7 E D& M7 Z, A+ G" y s# A a" L; {advertising account.8 f1 \" _, ~! U& _8 [1 R0 d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 E! J: \5 h) r, J" `+ H* K1 mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 E( u+ a& q! V6 O9 _9 U
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 |, ~. j* K# @5 g A- p$ ^( P/ u* d. Otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- ]+ w& b; f, a& h
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 d+ p( V1 d4 Kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 N- H+ A# r: ^+ X5 P: y
started building.& F: m& j# R5 s6 D
Things you need to get started:5 K# p: w6 |) v; X7 T7 |1 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 M# R7 F' z0 K; c( ^) U" V: S, C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), \& t* Y( q! i# p! u, f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 O: A7 F1 u5 n1 u# i! W4 T- H
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. \- f M$ @, F: yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 `5 V9 e9 ], Qwith PPV. w3 t, P) j& t, t* `2 z- d9 i3 d
Basic Getting Started Definitions
& j; M# @% ]8 F5 G0 MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more( J2 a {5 U5 `+ N' R% X9 @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( E) r( `0 X/ V( B0 E! I/ ^. k1 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ ^! A, |8 g: y, @* Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% l, ?& K2 I: k8 k' D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 x- H+ u9 H: wreceives a commission on that product. An example would be the Amazon.com Associates program,
! `/ d1 s1 d1 L" D" D% {6 Q3 V+ QComission Junction or Clickbank.
0 T6 k" f( ^+ F5 E8 }4 X; ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# X4 L7 v* ^, d1 t* G( {7 f# `an action like filling out a form, submitting their email address, signing up for a service or sometimes
g; p* q8 T/ s2 `1 e! Bbuying a product. An example would be Ads4Dough or Neverblue.
# I' i* k7 E' c% \0 D4 U( JAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, k; W/ y0 o& [! `account, getting the affiliate approved for offers, bumping payouts and just about everything else/ {' w$ ^% A/ L" U( b; M
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 B5 ]! E1 b/ s3 V; } v* l0 R
right from the start can really help you.5 I0 a3 N6 v, C- S0 u8 k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, j0 A8 B W5 f- J/ v7 j) a) ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( m2 t* \+ C q3 g
view, starting anywhere from .01 or .015.
$ D: j( l! [1 z" S& e0 z& zIn order to use this type of internet traffic, the affiliate can sign up with a number of different
3 q0 y* u2 R; _/ m) S% y) ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( Z! f, J) w. M @, v! z; Y: @MediaTraffic, and AdOn Network.: y/ Z" y# U$ B/ `9 }4 x7 d
Don't popups get blocked by pop blocker software?$ W: ?: H7 \% S, C0 @2 A5 \. T( Y
No. Popups are served in a new browser window as if the visitor had opened the new window
: G, B3 k1 U5 ], u) }+ b/ Y4 nthemselves.9 b6 f. f8 W8 B. J
How many popups get served to the visitor?2 V6 u. J5 ]. `% ]
The number of popups served varies depending on the PPV network. Some pop more frequently
, O* }0 b: \/ V9 y7 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 L" t2 v7 Y: yserving this kind of advertising, so they have to toe the line between keeping their software
: r* C* g7 Z0 c, K4 vdownloaded and still making a profit.& v* Q$ I" F1 M- g2 D) [
Isn't this type of software bad? Why would anyone keep it on their computer?
5 M& s8 E3 `+ U, r% gNo, this type of software doesn't harm the user's computer., F6 U: _& S3 V1 ~4 D5 \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 u6 q. L% y- i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 v' ]* l6 {% ~8 e. \: q9 Ythat they can continue to have access to the incentive.% Q* ]. J% p' K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 s3 P3 D. ?8 }1 e1 {, n. aHow to Get Accepted into a CPA Network
. l3 E& N: q. X2 n+ GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: |5 r9 P3 v* @: g' k- D
to start looking for networks is Offervault which lists offers and lets you compare payouts across* t) J) Z7 L: P. ~
different networks.# r( T/ J! M- U9 k+ f7 R' q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 U# q" m( S0 Y9 t
application and be as specific as possible about your promotion methods. Usually some time after+ k0 M! H4 {2 l: B5 r6 l
receiving your application, the company will call to interview you. The phone interview is a critical
9 r, }6 J0 B, }6 R$ Y: O! \' Xpart of the application process, and most networks will deny your application outright if they can't get: Q9 q1 O: l# O
you on the phone.
+ E7 a x. }% w8 {Often, the person who does your phone interview will actually become your affiliate manager after
" U& W9 Q5 ^$ Y. N9 Q, syou get accepted, so it's a good time to put your best food forward.
0 w8 K& R. A/ K0 m7 m Q: @/ K6 oYou might not relish at the idea of someone grilling you about your internet marketing methods over
6 p, l+ O5 h% Fthe phone, but trust me, this part is critical. Have answers in mind for the questions:" `$ D/ M$ N% A
What methods do you use to market offers?) H' _* Z- b/ a8 E( t: K
Do you already have a website you will be using? T- w% L; j" b+ ~& X
How much is your advertising budget?
' x8 D; Y# n. D# @) c% a! pWhat other networks are you a member of?. L8 j1 U" u% J4 u2 P
Who are your affiliate managers at these networks?% `6 Z+ c* c( k# c0 d6 g
Do you use social media (Facebook, twitter, etc.) to market offers?6 b, @( d4 e* D/ M5 C
How much traffic can you drive?
0 r+ C8 P+ @+ O6 V3 {Do you have a personal recommendation from anyone who is already a member?
/ e, R" |3 [ f1 M0 pOnce you provide satisfactory answers to these questions, the network will approve or deny your+ q, x+ n- \/ b" Q, Y& v$ d
application. If you get denied, just keep applying or call someone on the phone and try again. Be* L" n& N& h& s% ?6 k4 \
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, |. ?. Y3 C) ]& cfor the network can be helpful.9 P+ r3 \2 @7 ]$ t
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ V5 `8 P' }6 j2 Z/ w& W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% b- [& ~+ k2 H3 l/ ], y) H* O5 ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ b1 `' p' ^8 \, u/ p1 P& |
people can open a lot of doors as far as networks are concerned.
( X6 u1 o8 a" Z1 w/ lAfter You Join a CPA Network
" y3 k' n0 g9 X# H5 NOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. n: H# M; }4 Dand make an attempt to get to know them a little bit.9 w, h0 K% S a
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; b; @) @3 j( c4 _$ g8 @weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. ^7 _7 C' S* |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, D( L6 G7 M+ c; J b6 a! a2 w2 {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 m! U8 X% s% e* [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ a& K* D) Y8 D! W5 H& ~ P
email.
7 ]# e! e+ l2 z( p1 V9 c2 MFor more helpful info about dealing with affiliate managers, check out:+ J9 i @ P; E1 m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ ~# o1 A" f4 q1 \
http://www.mrgreen.am/affiliate- ... iate-managers-want/
( M9 }- ?# Z5 i3 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; i) I) e' T0 Q' }3 U" g5 X- oSet Up Web Hosting
5 u9 [# {% ], G! M2 O' oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ Q# d; I- Q# I% s4 `8 G# g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; l; z; S, q7 p: |* \& { i9 k- Fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, {6 c! G3 S8 c* Z
whoever else is on the same server as you.
o, r: m, O. O0 VSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- @+ g2 Z8 w' g. ^0 N. Tenough that the visitor can't close the window before your pop up is even shown. You have about 3
; C8 m; g( b; D2 [# Sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ w* E4 l" l- Z4 j$ B4 h$ {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- s9 Q, x/ l+ s" j. y, a/ @7 uhouse full of roommates (hosting customers).4 q+ ?, l3 J: x$ }, W* t2 M
In shared hosting, this is like having roommates where everyone has no specific designated area inside3 O7 b3 D& m/ R4 p6 {; j
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
% q. h6 J% S7 g/ |5 l& Q7 l" g/ ufit.; O, {% `3 }6 B( Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 Q. X- c, R1 n( vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 t" a* `6 i2 \) T; l& e& M( i2 Ltheir food. Everyone else's food in the house has less space to take advantage of.$ C& Y6 [- \& e8 v6 I6 I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( @0 _9 i) ^: X+ @
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ W! a' j" ~# D- j& N% LIn the case of a virtual private server (VPS), everyone in the house has their own designated space! S6 x2 Z+ j1 p) L& X9 k
inside the fridge to put their food, and other roommates can't come into that space. The server is) N. J# J6 M2 ^0 U$ b z% @
partitioned, so that each customer can only use a specific amount of resources at any given time.
) x- p- E, R9 V; |& c9 B) y2 PA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 }% c& g1 u* l' J: q& N
belong to you and no one else can use up those resources. This makes it possible to serve much more
]/ N( Q# D3 d8 ?! dtraffic, faster.
" Y2 j. w) _" m8 B+ [. J6 o+ sAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# E+ ?0 s! B9 V" Q! d# V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. E* \' s5 J6 u9 |% `
here:
$ V8 G3 M8 T. lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ \" Y) R0 g; x. X6 _6 nVPS&highlight=hosting, u$ Z( x% r) n& {/ E( W3 {: y0 v* H; f
Dedicated-Hosting-vs Shared-Hosting
6 q* N7 y. r+ Y' B$ @2 Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* n; b( z, r S1 G" |* o# [Hosting...Your-thoughts
8 b" z; W6 o9 }2 V/ o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 F8 v/ q+ W" l3 V( d7 THosting Providers for PPV
7 A0 G% I$ q& a& o" NBeyond Hosting8 H4 _, r: u5 B8 M4 B7 t8 X
http://beyondhosting.net/
1 _: A4 K1 y! u5 M0 e" OWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; {9 [1 N s% k3 V2 j' Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 F2 P$ c* z( o8 S, [
direct linking with PPV. Also, these guys provide great support.9 n, m+ Z- ?7 f- U
Prosper202 Optimized Hosting
( i/ F2 l" ]: z2 Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ }- @3 h8 q$ o/ W6 l" L* B0 T nCPVLab Optimized Hosting" M" @4 u2 Y, T4 D6 k+ L$ Z
http://beyondhosting.net/CPVLab-Hosting/3 W4 g# ?. u' P+ @! a5 F4 T
Domain Names for PPV
" t0 Q3 \7 l7 WOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 ~, J& l2 r% {1 y
where you're going to host your tracking software and your landing pages if you decide to make them.
* @' k; @; g' C; o5 D6 hOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* d2 ~, k4 @8 E1 P, ~bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 e' S0 H. z: w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% h: |: X1 ?( e$ u. m, B
term or build a whole website.
6 a5 q* H: e/ RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 N) ~/ f1 s5 { ` G2 J
tracking software on your domain. This is really important, because it is necessary to track your
8 d# p+ h9 R/ H) ?0 F5 t$ Dconversions down to keyword level so that you can optimize your campaigns. Without proper
! b) |. `) I' s6 D2 j% `tracking, it is impossible to know what is working and what isn't.1 n& a O5 \2 L+ ~" L+ Z# `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* d% P. ?/ p4 n' l* D1 ]+ j& T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; Q0 m9 L4 p% N& ?" W% iProsper202
5 y4 S8 [* y- G- yhttp://prosper.tracking202.com/apps/. q% v8 y3 b: g4 W+ ~; F
CPV Lab
$ D; l; x; R, w# U" x. f1 f, }http://cpvlab.com/; Q% K! _: m* s7 V' c7 ~0 M
CPVLab Help Videos3 P0 g/ o) Z' P1 H1 a K2 d; E* k6 [
http://ppvlab.com/oweiw/oiurw/vdm.htm
; }4 w. t+ w; T$ ^0 `As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 f- D3 L# [. K, Y6 C: L
industry standard.
' l1 r7 F( H( G; M3 N7 \% \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- |8 ]3 A1 k/ t; R7 Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# [' q( J" m# x" g5 p7 Y( @
good support if you have problems with your installation.: w5 U% j" n2 d
Tracking 202
, y# c+ ^0 W4 K1 @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, @7 C Q6 Z7 g( Y; {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 _' e5 r) F7 j1 |- t+ I, ]% T
area.
& o; `6 n0 k& QIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ h5 x( t( @' p
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 }. a- B: h8 j" v ^* W0 winterface, and their hosting.
. \( k/ u) L) QAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! _5 s8 r% g$ v f, S9 o
and targets which you are bidding on. Leaving this up to chance in order to save money could) q/ B/ b6 j+ c7 v' G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. o! Q8 O3 m5 u! f0 `were using.
( s$ q( z: z5 q5 WChoose An Offer
0 Q: ?/ I5 {% C% S( x' K! S% }* NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. |. ]4 w% l( T7 U) HLesson on Offer Selection- l6 d' j9 u" O5 ^8 `
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: W$ J$ f5 D+ x0 {In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 e) T) N5 w3 t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* S6 t; i) @2 j# J# Q/ ?, {
LeadImpact as the traffic source./ Q: w3 t( C( d: h) c# c! w
Now the best way to learn how to put all of this together is to just get started. For some variation in4 v$ @( y4 q* v4 Q
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* e! b+ i1 s3 I+ ]0 E: G% [campaign.1 e$ n; T, ~' o) r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& V' A- I @, q7 s* v5 v+ xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* B7 w3 O/ d2 H: wthat all traffic is accepted.
2 Y- w% d3 x/ `0 s% @: p) DFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 N0 @4 \! Y# I& l6 @# [, q! e8 jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( B& _- v7 X! j/ }/ f' ~- u
get creatives like banners or images specifically for the offer.& [: T+ m" |6 ]/ t, X6 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
z: N/ _2 B7 v W6 g3 M1 vBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' E' e$ ~; j1 Y$ p4 `8 `. y( _track my keywords. Without doing this, it isn't possible to see what's converting.* _% ?1 w$ |+ b3 Y+ o5 ^% h
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; o+ ` f8 o# d: }' F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 o; w3 \2 U# r J+ hIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. V( L* D6 c0 w/ h& B$ |bottom of the page:+ R& r$ C, t. j
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 `# ]# S* P6 h9 b4 ]: n9 qClick on the offer → pixels → Add a new pixel and this comes up:1 j2 I$ o6 N @/ P8 I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; B- r& L" }9 Y* B. W6 efrom your software into the box that says 'Enter URL of image to load'.( _& D& h2 N0 _4 G9 |9 G
Once you do this, it should look like this:
$ R9 y" f: C# J; z: d4 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 v$ w! ]! N8 H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* O% e2 h. F+ g8 W# D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ U9 n, \0 X# y( @. T" O# {5 A9 t
Prosper or CPVLab.
( b6 l& I: P+ D- \" H$ Y5 u6 g' b
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发表于 2012-12-27 18:47:17
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