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PPV GUIDE [PPV新手入门][28页]/ L, A+ \, y( ^
详细的请下载电子书！# N4 q( d+ b+ q* j
/ R( p# ?1 Y. z+ U8 w F, v* ^/ `. e: D* t( B
Newbie Guide
* c8 ~$ y; }" r, kPPVPlaybook.com% r3 `. _! w J. u: u5 |7 _8 q
Tracy Shaffer
4 \6 i" e+ v" O7 @David Ford
( D! M/ T* M! h' h$ r$ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 A+ a4 r3 @7 g ~' i$ _8 W, i
Getting Your Mind Right to Start Affiliate Marketing
' U: T* J9 M$ p6 \% k6 qThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- G! ^: R; [" H" J' o, e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) y$ `6 t, v, Q+ g0 S& U# m# J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# U" C* \) B- b/ u( M% i1 X
with any success, these claims are laughable and far from the truth., s2 @3 \8 R. r5 r% d+ n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 U( e" S0 l1 gflow management. The main benefits are the low barrier to entry compared to other businesses, and+ a1 F2 g# ~- T& A
the ability for a marketer to be a one person shop and make an incredible amount of money with low, H& Y. ~2 s( f- {- S- b2 v
overhead.( h1 K9 j7 \/ ^& |# m
The winners in this business are the ones with persistence when nothing works, who know there's
/ q, x- f6 {. c& x Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. Y% V( N+ s- b5 j) S2 s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 g# t- x, Q, `- h: D& @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 A( g6 [6 l5 j' ]* ~( [5 EMost of these things happen suddenly and without warning, and they all contribute to the amazing
" v8 T& D5 v1 B4 Q8 I/ Llearning experience available to anyone with a few hundred bucks and the ability to open an
' l. X1 r5 l/ V/ {# g0 Hadvertising account.2 d. ?( }$ r9 Z9 I# ^; @
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& @+ p& `4 ^: p7 s8 N5 e9 R' t. H/ H+ P- ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ @, ~5 \ }* P9 ^) n2 e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ j. b5 n- s V' @$ itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# E9 M5 r8 {8 j5 pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 J8 Z# h: ~, ]* n1 l. W. jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& H/ N. s+ J" Z! T4 m/ v0 pstarted building.: |! z, M+ J5 C9 G
Things you need to get started:- z; h" O4 Q# S* U
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
k8 a h# z1 G; T; L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 `. ~& U6 x: J6 V! i' h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 d# E$ }( T( \. w% U* ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: Y' _( t% o: ]0 K% v7 yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ ]" [. t; @" \7 T- e( [
with PPV.
% l8 V# Y/ r/ l+ l! WBasic Getting Started Definitions, f0 ^2 K8 b8 m! K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% ^0 b' R" Y: \9 c, g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ _, M* M9 Q+ E( R% S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 N* x8 ~ ]1 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. g8 D: c; h: f2 L
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' `6 b; d' W) H+ a
receives a commission on that product. An example would be the Amazon.com Associates program,
- @8 T( P9 {9 G3 }+ L LComission Junction or Clickbank.
/ W( v4 d# }% n8 J, X' n+ }2 M+ x% vCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( a) W& ?. e6 k9 Z! d& D$ V) f) O
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 Y( e6 @+ c$ H: U' n; y: N) P( `buying a product. An example would be Ads4Dough or Neverblue.
# T. ^8 u! {$ R( ~: rAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- m$ _; T- n! A$ V
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! q* q6 K& J B* j2 ]6 T* z3 Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
- q' {5 U$ ]! }1 Q% Pright from the start can really help you.6 C' ?5 I: V# }3 e' o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, N$ |2 V8 }5 l" ]# B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 ?5 A# s9 O7 v. W9 ?' m. Nview, starting anywhere from .01 or .015.$ W8 O7 ~0 s$ F! h, _- \' ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different% ]0 {5 j8 p9 G
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; n% @* ]' G1 S3 z2 X, K
MediaTraffic, and AdOn Network.
$ Z. A5 i i& l( iDon't popups get blocked by pop blocker software?3 p) ?4 \% ?7 _9 [
No. Popups are served in a new browser window as if the visitor had opened the new window
, P% l& }; |* v3 z; Xthemselves.+ v8 M4 j: W5 F1 P: p
How many popups get served to the visitor?
4 v: _) v7 I5 A; LThe number of popups served varies depending on the PPV network. Some pop more frequently
$ n8 r" E5 }3 \# P% b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 @ `9 j, a, J) V' |2 j
serving this kind of advertising, so they have to toe the line between keeping their software
3 g/ m1 b; t& H% b2 edownloaded and still making a profit.
$ k# e* r$ ?$ B' f/ K0 [Isn't this type of software bad? Why would anyone keep it on their computer?' I- W7 Z: d5 i9 |! e1 @! Z! P7 u
No, this type of software doesn't harm the user's computer.; M% Y: g' D2 K$ o& @8 H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 _$ I9 H4 V9 T; E9 |1 ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so/ b* I6 ^7 ~2 N9 c5 F& f' C: n
that they can continue to have access to the incentive.: L2 h' o$ A( ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: t' m3 [0 O! c" J5 ?
How to Get Accepted into a CPA Network3 R* ]0 m. ?% L/ d4 ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& O# ~# s) @2 T. S" y
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 d+ t$ }3 H2 `! ?8 S5 s
different networks.
( [6 l$ E. `( K" N( M" D+ @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ x/ p3 H# v1 h0 B" _" J& Rapplication and be as specific as possible about your promotion methods. Usually some time after8 p6 W. V' s! }3 C& _/ u
receiving your application, the company will call to interview you. The phone interview is a critical
7 I/ K( _' O9 J/ J, ppart of the application process, and most networks will deny your application outright if they can't get+ R3 e, v9 n l
you on the phone.
0 [. j# G2 O; F( w# B5 }* _Often, the person who does your phone interview will actually become your affiliate manager after6 r! t: x# [1 o0 G7 `1 I5 {$ g
you get accepted, so it's a good time to put your best food forward.
. v; ]2 R' Z, w1 u6 eYou might not relish at the idea of someone grilling you about your internet marketing methods over
; Q; S7 ~9 M% wthe phone, but trust me, this part is critical. Have answers in mind for the questions:: W1 I/ a3 K1 n( H2 X. {; E
What methods do you use to market offers?
/ k/ b1 @& ^0 R; A9 e' D `8 T/ V0 vDo you already have a website you will be using? B8 |$ _3 E) y# N5 J) \
How much is your advertising budget?9 o, r1 g9 P- B. A4 N. g+ z/ ^! @& T
What other networks are you a member of?' } r1 W% |. }- x) A
Who are your affiliate managers at these networks?0 B9 p9 |" s5 a7 T9 O4 z$ H
Do you use social media (Facebook, twitter, etc.) to market offers?
+ w9 `7 d/ u x4 s: @# {% A+ `How much traffic can you drive?% L4 Y" m$ K- J! f
Do you have a personal recommendation from anyone who is already a member?. G$ T" G( e* B6 J7 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your
& n3 Q I* g& B% wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 e. f, n7 y; ]7 A- E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- v. A$ l& Q( z1 f4 M; `
for the network can be helpful.. n9 Q" o2 o$ a( U3 g( x* a
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% T6 M. Y1 c" m. H" {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% ]' j: i0 e; K+ m/ @$ F: q( ^# F6 Qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( B' A9 \& r; B6 ^' b. i; Speople can open a lot of doors as far as networks are concerned.
+ q3 d& N' C) \0 ~; y! i- v1 i7 mAfter You Join a CPA Network
/ q8 Y2 I7 Z+ T' J yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% U9 G$ w" V1 b
and make an attempt to get to know them a little bit.
4 ~& `7 L* ~4 z2 MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
Z+ J/ |% {. j) `weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 m( L) d+ b" k$ E. v* z# M, V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# c( H* J7 | x' g& G1 X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ [1 S8 O5 A; ~/ i* k p% C" ]8 gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( Y; y. w5 g( @
email.
- o7 [- j' {9 h6 l. e# RFor more helpful info about dealing with affiliate managers, check out:
& i+ f+ n3 {. X2 y# g ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 i$ f' m5 U3 C9 ~' r) s
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 [+ _8 m; G% N3 g; z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 z7 \9 b' n1 [, DSet Up Web Hosting
" y' e+ M& T! l9 t- f" B* n( GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, S* ]0 b* s1 S& k3 r$ uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* r8 V6 Q3 Z3 H7 |7 s6 V2 y- P2 Phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 ]- f8 `$ Z1 I8 |( c: lwhoever else is on the same server as you.7 y) I! [1 m1 T+ u; h1 q l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 ^+ d9 ]4 f! E0 P3 ^; z q1 ienough that the visitor can't close the window before your pop up is even shown. You have about 39 G. {( ~& | W% l
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 u2 A6 G$ F( n/ X$ ^To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) U2 E* w; x1 V3 \+ ahouse full of roommates (hosting customers).. z3 E) |+ v9 u
In shared hosting, this is like having roommates where everyone has no specific designated area inside& \/ A/ j# e* Y$ A' v2 N O! r1 s
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
B8 c6 M3 Q1 _# [/ J1 ?" Z# `fit.
A) x v2 H" a! l' [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. x% l! F2 ]& Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 J& R1 p) u' H4 |; V! P
their food. Everyone else's food in the house has less space to take advantage of.
/ G/ }/ V9 j% t6 Y& lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For4 c% _2 j5 O& S8 g. X7 ?
any type of hosting this is a bad thing, and especially while running PPV traffic.+ H$ ^0 `7 D5 a# Q6 z2 j. Q: e. D
In the case of a virtual private server (VPS), everyone in the house has their own designated space- g6 J" p" \7 o+ h7 P9 F3 L: e$ ?
inside the fridge to put their food, and other roommates can't come into that space. The server is: Y9 }- C2 e6 k+ q3 n! h; f
partitioned, so that each customer can only use a specific amount of resources at any given time.# G! c1 r! B' m, w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ l: ]% p) [' l3 B/ o) pbelong to you and no one else can use up those resources. This makes it possible to serve much more
) e; A9 F3 @) C/ Otraffic, faster.* t, S. n# p* O ]5 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. `+ `# `3 V1 Q* O; v5 d7 d8 }
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- \" y& B* K/ y4 L8 T
here:
. z. ^( u3 d2 Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 o5 ~- L# R8 m1 }0 y" K' {5 {4 n
VPS&highlight=hosting! |/ a2 C2 j/ ]; e, s
Dedicated-Hosting-vs Shared-Hosting+ M7 C- o0 B$ n: s3 _7 H W/ i }$ u9 h
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" l1 U! `' z6 x+ M
Hosting...Your-thoughts
/ C- q: v. t$ ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* \0 C' V7 r6 H' X* u4 T. uHosting Providers for PPV5 |/ \$ `. z% |, a% U1 z# B
Beyond Hosting
3 r5 l' c m+ ghttp://beyondhosting.net/
' B% ^, |! A; zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 k+ s2 l. f* C5 H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 G) ~( k- g4 S* A |5 q) Y- v( ndirect linking with PPV. Also, these guys provide great support.
6 E' I& A7 r% f% t' }# @Prosper202 Optimized Hosting1 i0 c o. k. _* a& l# C X: M
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& U. q! t( D# W) H2 ^' w2 MCPVLab Optimized Hosting6 H' j7 Q( U+ ] a) d; J( O) E9 H
http://beyondhosting.net/CPVLab-Hosting/) t- F8 @9 N Y0 j
Domain Names for PPV
. x: Y6 Q% b" ]. u- q: EOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. O( E) W( y: V, ewhere you're going to host your tracking software and your landing pages if you decide to make them.
9 C) v$ x3 K2 j* b9 P' t1 D% bOftentimes people wonder if they should have a specific domain name or a generic one. One generic,* m o$ P( l) ~7 X/ B$ v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ s3 P2 {% u: g# D* s.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& ^& `6 S- ^- O$ ^' J( `( t9 V
term or build a whole website.
. }2 K" G* ?: u: O" h4 w, wAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' b- S) `! w) E$ U( b+ Y- Utracking software on your domain. This is really important, because it is necessary to track your( f) R, d- Z: Y* N' H i
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 j! c/ W# V- J4 B6 n) `tracking, it is impossible to know what is working and what isn't.
: K7 p# q6 E$ t. R# s$ C! T3 @To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& T7 k7 S/ k( y3 Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 g! ]5 m5 w* [" H( AProsper202
/ i/ ?' O1 z- N; b1 R- Shttp://prosper.tracking202.com/apps/- T# j2 _5 c9 t8 @
CPV Lab0 G, C1 L0 b% U( R* \
http://cpvlab.com/
, m! \) Q% p1 v2 z+ iCPVLab Help Videos
8 ?/ I5 T L; Y+ shttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 l d% F/ _& {( `* E2 [6 yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' _2 k9 L. Z8 \# R4 ~4 Kindustry standard.1 `4 e5 ]6 r, n/ l& {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! D. ?4 P5 ]& R/ i8 Q T1 K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 v# P8 g1 Z* L6 J' Q. Igood support if you have problems with your installation.2 ^( J( v+ f/ h6 M
Tracking 202
. G8 v4 O+ O5 ]9 A5 ETracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 L x0 A; q0 k; G' E6 gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 u, P. M* X$ z/ i9 p' f
area.
" s6 E7 n1 A* |, ?$ G* I0 [If you choose this option, keep in mind that your tracking software, one of the most important parts of
: h& |8 \/ l6 ]9 y9 {5 f4 ]1 _+ ], yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, E+ g7 J" c. s% Y/ J0 x( @, binterface, and their hosting.0 V: ?- M, G2 R( z g5 F& ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# \' Z0 q I, D- M4 y0 F1 land targets which you are bidding on. Leaving this up to chance in order to save money could
4 t' K0 e+ ?- [" I0 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 Z( e8 w. z; ?6 t1 ~were using.
/ f' u, }" j+ f8 m+ ? QChoose An Offer" @8 r0 C; ^7 u$ h" l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." A6 z6 {# U! C4 a6 G. M/ k
Lesson on Offer Selection
Z9 T' O9 J2 u0 F# C7 shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 c5 T* a1 n" f3 L$ T
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ O( k' k* ^+ ~8 P# N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; k% m+ @6 J: [- i8 B* ALeadImpact as the traffic source.5 H) u A5 O% E. M& [
Now the best way to learn how to put all of this together is to just get started. For some variation in$ O2 |% l9 Z" \9 Y4 w% y1 J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, P+ U* _! y; z+ U. X2 g
campaign.
& B+ _, W$ U" G$ g+ |: ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first S% P2 y0 ]1 M% s/ {8 E7 I5 t. k. q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( C9 |7 t) |4 H8 |' fthat all traffic is accepted.
9 A! e8 F1 ~- r: O! eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 w( Z5 E9 _, JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& ~: q+ k# w5 t! Q; v# b1 T4 D& Vget creatives like banners or images specifically for the offer.
& h( M& l3 y1 U, h* Y% {. D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( F/ [2 t3 S2 Z- @1 G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# U9 }+ f7 {1 c8 R, m) s/ K( e4 P
track my keywords. Without doing this, it isn't possible to see what's converting.
, N f0 c" J1 A: X- TIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 h9 ~ Y: ]4 i4 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( l7 v ^* K: U- D* I/ ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! u2 K. }; B* P% Qbottom of the page:1 W& y3 }3 h8 k+ X% q0 K
Next, I have to cut and paste this pixel into my offer at Ads4Dough.% j3 n& Z7 V" z; T/ e
Click on the offer → pixels → Add a new pixel and this comes up:+ _6 L1 a6 N# c* _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! p9 p$ e) ?4 p6 c- c9 D. ?2 d |
from your software into the box that says 'Enter URL of image to load'.9 k% r5 j+ ]; |% V3 x. d
Once you do this, it should look like this:9 H' d# a1 }; }% \; X3 C( r3 S, M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) {* C5 T. O; b/ [; [7 Y5 ?6 _8 ~
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; {; m9 E- G( R' i YNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' m4 w. B" t) Z+ u* T( tProsper or CPVLab.( Y3 p3 W' f" n1 U% Y
8 z, O# |" q0 `# F. ]
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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