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PPV GUIDE [PPV新手入门][28页], w* C5 R: e( M7 W! F
详细的请下载电子书！
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Newbie Guide9 L. E. Q% i* g$ r
PPVPlaybook.com( O H! n0 z1 a/ b( i t8 j
Tracy Shaffer
' a4 m4 }$ j' VDavid Ford6 D" M$ M* T. d4 Y6 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 F" h! r# c' g, x
Getting Your Mind Right to Start Affiliate Marketing
, x5 a4 X. Z) c# A% WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ h4 q$ Y# P4 o0 Q, V9 S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 e) i' d& U( c" s, S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" o6 A/ E# ^0 d7 y0 Z1 Wwith any success, these claims are laughable and far from the truth.+ u7 C/ U. r' T0 c' ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* V; _% B) P" h/ B) t' Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
- R2 o8 m" J* L. B9 a( kthe ability for a marketer to be a one person shop and make an incredible amount of money with low: y: v8 Q) ~3 n
overhead.4 [7 b; p& b; W- `
The winners in this business are the ones with persistence when nothing works, who know there's
/ l* a& j o* i6 bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 T* t! L* @3 [* A5 |' }1 [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 L6 \6 ]: \( ~) Z$ C8 x4 v& estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- F' G" ^( s( K) XMost of these things happen suddenly and without warning, and they all contribute to the amazing
% y# Q& n0 n/ k- Glearning experience available to anyone with a few hundred bucks and the ability to open an
( V5 q1 \$ z2 @) q$ Wadvertising account., N. Y2 Q; C) p) W+ p" U' c2 L3 S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 ^- S1 T* N+ M8 O8 l2 p. |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# H' n" M3 T4 s/ _marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% p. s0 {4 ]) d: M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 l, U3 Y' s% N- x2 `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ y9 \; }/ M0 r8 P8 Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 P0 ~! r- j/ d% B
started building.
) @! i- y2 R6 S$ OThings you need to get started:8 x; v: t' l5 m7 u& C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 ^/ I8 t8 Y4 q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 F; E4 {9 V# u3 D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
r4 { k. f# r5 o3 b3 q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ H" T5 W$ D: z8 vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic# y5 f* G8 k( @' Q
with PPV.3 T0 J: z; U/ A5 D# T' P) X
Basic Getting Started Definitions
+ V" ]! \3 I* ^; J" E' YAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 N/ l0 m/ D/ b. D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 Y Z2 u4 v3 W$ @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' B4 T1 b1 r$ N8 C, Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 q* q8 M& ?1 j- i/ l3 H% Q- O. _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& ?7 F( a" Q* J* `; Z/ `$ zreceives a commission on that product. An example would be the Amazon.com Associates program,
, O* w( R' a) CComission Junction or Clickbank.
; v* M! R5 l5 f3 y, J: h9 I4 }Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ S- z8 Z- O* N( h) F& v* pan action like filling out a form, submitting their email address, signing up for a service or sometimes( D b+ s0 h6 j! W! d
buying a product. An example would be Ads4Dough or Neverblue.
* |! _; y! [4 M4 z8 yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" E% i7 i7 ?& y* _0 laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- n# x. Z T/ t! vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* Y" U n& m1 d0 y* h
right from the start can really help you.& N# d# |, j0 i' J3 x: S7 \+ S( H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: ]' P; K- d) x; K+ P Zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 X: b t7 Z$ ~5 Q/ @
view, starting anywhere from .01 or .015.
* Q$ F, X. E" z( R9 pIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% d% J$ p* S2 u: l; ~# j: \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ N {1 O' V# V, ?$ ?$ ~
MediaTraffic, and AdOn Network.6 ^9 O, L* q6 F
Don't popups get blocked by pop blocker software?; @- Y7 L+ }6 b2 `$ [6 Q
No. Popups are served in a new browser window as if the visitor had opened the new window3 ]* s4 E+ S* B
themselves.
" r! ?( V# E* W+ i$ X# {; ]How many popups get served to the visitor?" q S3 j5 m. j' v
The number of popups served varies depending on the PPV network. Some pop more frequently
, l9 l& D! R& w1 x- h/ w' i; H6 q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 k3 i9 G$ ^# c5 h+ T" K1 x$ R
serving this kind of advertising, so they have to toe the line between keeping their software
5 W" J+ B0 T; |$ G# T4 ?- O ldownloaded and still making a profit.
# F" Q2 L) E: `$ D& i) }& sIsn't this type of software bad? Why would anyone keep it on their computer?2 f" z" j1 a- O* i
No, this type of software doesn't harm the user's computer., F) m) T1 ~8 M3 d! I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 h/ I. u" K# f1 g. `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
' d/ H! j7 I% \% d( jthat they can continue to have access to the incentive.
) j) V% B9 P0 t& U4 F1 t: d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 t' d O1 v/ w& m: m7 Y% h
How to Get Accepted into a CPA Network
; B$ N7 H& H" JIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 E' n9 Y2 Y, eto start looking for networks is Offervault which lists offers and lets you compare payouts across) d% s% p* C: {* D! S. ?7 z
different networks.7 l% D c, Y8 T+ {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 H: ~! ^0 f! r% F u$ h- @; Mapplication and be as specific as possible about your promotion methods. Usually some time after" T$ j& C& L# }6 h
receiving your application, the company will call to interview you. The phone interview is a critical
1 q/ Y" A6 y! Y$ I( N) G+ fpart of the application process, and most networks will deny your application outright if they can't get+ K$ J6 ?) v' g& s) l
you on the phone.0 Q4 i6 G' a1 r. I0 n0 w5 u' }
Often, the person who does your phone interview will actually become your affiliate manager after; K1 ~, T7 ~- Q# n/ U g1 E) x
you get accepted, so it's a good time to put your best food forward.2 V3 t# g# t% O/ H( V+ L$ a
You might not relish at the idea of someone grilling you about your internet marketing methods over
. J; F0 k9 x5 h& s' Sthe phone, but trust me, this part is critical. Have answers in mind for the questions:) W" A5 _. Z6 x* ]. w) u5 f
What methods do you use to market offers?
X W/ r' w" `. h& z& R4 oDo you already have a website you will be using?3 L2 Z8 }' |6 @; {. G
How much is your advertising budget?
* `) e/ N+ q& }- \/ SWhat other networks are you a member of?
1 U9 _. ?7 g" y& v% O/ OWho are your affiliate managers at these networks?. A3 d7 {5 z7 L5 p8 C
Do you use social media (Facebook, twitter, etc.) to market offers?
2 @* E+ Z" p r6 C1 Z9 G' qHow much traffic can you drive?
& I, u: m$ [- j# @ g( fDo you have a personal recommendation from anyone who is already a member?" T1 q3 B9 m! Z3 S- s% `) z
Once you provide satisfactory answers to these questions, the network will approve or deny your R/ K/ M+ z/ b3 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
|* H9 B) w7 Jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate" r1 `# @0 M+ J# k, O. ]
for the network can be helpful.
; y7 q0 } k+ U; `$ QTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) {$ s0 N; o3 O2 mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 }: l1 `5 r; a: p& O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) E$ m' \) W' l4 {
people can open a lot of doors as far as networks are concerned./ Z7 v5 g; d" ~9 ?% G
After You Join a CPA Network
A/ s' P. _0 ~; A- `) `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' L' u+ j8 n/ n9 {7 M/ J' nand make an attempt to get to know them a little bit.
3 o* r! G9 l5 {8 `) j9 d ]/ W3 s5 hFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 o1 t+ C8 T( X, f0 e6 M2 J
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; Y0 N& Y7 ` U, C( J {7 n- O$ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& ?2 b4 a& d; D! E1 ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ p8 R8 |) S' O5 q4 V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus K& _ ~3 i( n
email.0 x; I9 h6 c5 |& y: v
For more helpful info about dealing with affiliate managers, check out:
" _& o1 }- P- R- F! H" ?1 c6 i3 Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: [$ B7 j1 ]+ G( chttp://www.mrgreen.am/affiliate- ... iate-managers-want/: @; W9 r2 ]! K# Y* u0 t' y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 u; f; P, { j7 t6 q
Set Up Web Hosting- b- O. A' J1 B X: O! b- b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- J4 x4 d4 U" W9 Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared2 H0 T7 q/ j& Z4 H
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 z0 _6 W3 B, p% j8 }; l6 P
whoever else is on the same server as you.
+ o& D& s, ^ |# ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ E8 { M4 b6 k$ v. T7 V) N
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) B. ]1 C* h2 f7 eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# M5 Y% `4 |8 V4 ~- {- }9 l* a2 aTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
w5 ~2 y; `3 @0 i( Z) g4 q2 x& h% dhouse full of roommates (hosting customers).
* M' H; G4 i& q. SIn shared hosting, this is like having roommates where everyone has no specific designated area inside4 \* }. v$ s( }/ v( y, p; X0 ?/ C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- D; P+ c3 t9 g4 J6 |fit.
p! |& h+ S/ q l: o# [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- b; x5 o) S5 z6 X ?2 w4 t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 a& ^ C* Z& L0 ctheir food. Everyone else's food in the house has less space to take advantage of.
M% m$ O. r$ k1 o5 oIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 W: i7 c3 k- N1 t* vany type of hosting this is a bad thing, and especially while running PPV traffic.! @6 f( W9 n' |9 [4 C
In the case of a virtual private server (VPS), everyone in the house has their own designated space' q& u* I" M" D" F0 o
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 T1 T) C3 _" X4 n- Gpartitioned, so that each customer can only use a specific amount of resources at any given time.7 _3 c4 c S# S) {7 ]. G& E
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& I; c% T+ V( U$ {
belong to you and no one else can use up those resources. This makes it possible to serve much more
2 N% C+ v# o3 z1 \traffic, faster.
+ Y! z' l5 f. C i- {/ y- t5 C8 aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: c# n; k0 u8 h6 z! W& JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is' ^1 ~9 I4 Y' n& \5 G) F0 R7 `
here:: |$ ~8 }+ ?3 D' K. S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 n: i) t3 p2 L% @' ]* ]. U
VPS&highlight=hosting
3 V% x; t k- G* zDedicated-Hosting-vs Shared-Hosting
/ W! _# \! y0 D phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, W, h* O- Y5 {( O) k6 w
Hosting...Your-thoughts* V- s1 u2 V7 }# G4 j2 Z8 _% ?) v4 Y" l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) L# \7 Z5 Q3 r) V. ^Hosting Providers for PPV
" }! h: i i1 |1 wBeyond Hosting9 { u% C' v- D6 V0 J4 y. I
http://beyondhosting.net/
1 q) h* N( S2 }' m+ t2 OWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( c) \. P5 I p- p
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, v- y- D$ u9 M3 l- v* odirect linking with PPV. Also, these guys provide great support.
; y: H5 p. `3 f: RProsper202 Optimized Hosting8 k& {, D7 X& ?* U0 |# T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' [2 v& Q; ?% f9 T
CPVLab Optimized Hosting( Y4 E; b- C* I: K" A
http://beyondhosting.net/CPVLab-Hosting/
7 f' V* D: L, Q3 eDomain Names for PPV
! _4 M, T! s* q% i$ L: T" Z% L: [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ J. U5 o7 ^; _- z) ^; Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
) N* Y7 t! O1 yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,# }. X$ A- u) f& R8 z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- {+ s& Z5 |# h5 L6 j
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, W" Q; Q9 d3 D- e$ h, kterm or build a whole website.
2 X7 A J X( ^After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 x; H {7 c1 {+ Mtracking software on your domain. This is really important, because it is necessary to track your3 Y# a8 `6 @/ X* Q& C, _" l6 w \
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 X5 A9 c. j* C7 k, Atracking, it is impossible to know what is working and what isn't.
/ e. @$ i/ }7 S; J6 t9 a- KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ e, m9 X& M& T5 Z) f$ N0 Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 [% M# j" g3 H% a4 O
Prosper202, a; D6 m" ?! y8 u
http://prosper.tracking202.com/apps/8 f7 m6 O2 `! g
CPV Lab
' R1 u4 F' O8 Lhttp://cpvlab.com/
/ q0 o! ~$ f6 G9 v8 q" N4 d7 xCPVLab Help Videos7 w( Z8 k- r) J# l! K6 @
http://ppvlab.com/oweiw/oiurw/vdm.htm5 _6 u/ `6 O I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 X* |7 p. D2 ]* G
industry standard.5 f( k/ [" Z* T) d% X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 q/ }6 w" ^/ l
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! D9 P. w7 q0 f5 _good support if you have problems with your installation.0 g, r5 ]3 S. B9 [9 c
Tracking 202
6 S2 e5 C7 d" F1 A% jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 E8 A9 v; i* \/ @% ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" j! k. X( e" Z. r! ^6 earea.6 z& `* \& `$ | ~/ r/ C4 z
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 n8 _! }6 n$ l# `/ C0 Y" U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 T5 S$ l5 p# R. s4 n. z
interface, and their hosting.
) h9 {6 K* N$ D$ \+ fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) W; g% |& S$ N. B7 y
and targets which you are bidding on. Leaving this up to chance in order to save money could
# K+ X! o0 {6 G3 o! D4 Bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% S r1 f# X1 N. @8 i$ rwere using.
1 E8 ]" ?, [9 M$ X& w nChoose An Offer: C2 Q+ }; R% {, o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) q% g+ y2 }5 V4 }- s" LLesson on Offer Selection
: i; g: _* V1 j4 @http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ ^- I# j- Z4 K; ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! b9 h, Q! t( qTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& s; J+ ^3 ] s+ }# T. J
LeadImpact as the traffic source. E# K8 @; [3 N! ], F d
Now the best way to learn how to put all of this together is to just get started. For some variation in5 G( n3 x% H% N1 m+ u: O4 R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 ]. e' n- a3 w1 a! S
campaign.& W; e: L! Q- u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% P0 x4 T( m% K1 s0 F5 vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* `$ R) u' `8 J5 Y2 uthat all traffic is accepted.& j8 _/ H# D/ y" X7 S/ P7 x
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. U: e" d5 U- }$ U. ^, c/ w2 JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 Y+ E' n% E) t7 J2 R# `7 J
get creatives like banners or images specifically for the offer.
( F, P1 c7 f3 A% @# q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' C x9 I& u2 E9 zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" s; v0 B2 {" v$ ?( J, n) Xtrack my keywords. Without doing this, it isn't possible to see what's converting.1 j" F. K, \9 x3 k1 P; X& T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' L! S1 B( x: Y1 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( J. S& _" q( [$ C7 R# `2 V/ N3 _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, V4 u0 g7 ^5 ubottom of the page:) Y- s1 A( J/ p2 n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 r- n1 @9 c2 T: M0 Q7 o. Y% p3 bClick on the offer → pixels → Add a new pixel and this comes up:& Q" o9 m& u0 k( Z# t' z3 W8 ]
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' e8 W* \/ Y: V5 m" Cfrom your software into the box that says 'Enter URL of image to load'.; q$ E7 l/ m$ |) t+ u/ |
Once you do this, it should look like this:' T. E5 ^# E' b- {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: N1 l" M V8 a+ o' y1 G1 eClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 I$ n- g+ X' p1 x1 _: r! M; XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ p* x: ?* x0 | o: j! lProsper or CPVLab.: B( h. S8 A! G9 I; k
) q) l5 H1 P+ F: f |
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