|
|
PPV GUIDE [PPV新手入门][28页]
1 I6 q0 ~! c: n8 T3 e8 D详细的请下载电子书！# [1 @" w. G; }2 f4 R1 {
- b# d' }8 s' [* S5 o- l
: I, a7 f: A. ]3 D* z. }Newbie Guide; {8 }6 _ }3 \% h$ P: L# [
PPVPlaybook.com
& C2 y% H% ^' [# |/ s) jTracy Shaffer
/ b4 C1 K; u# W% Q B$ F+ r2 u* W6 BDavid Ford2 Y, A0 }, X% Q3 \- M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
s$ L; y8 ?. H+ NGetting Your Mind Right to Start Affiliate Marketing
1 g' D/ v) X+ u$ _' e: |; `7 dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 A$ u# b' _6 F8 s( Cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( Q; D* Y& f4 s' H6 B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) L0 I. ^" S3 \8 b3 ?with any success, these claims are laughable and far from the truth.8 S8 w6 M" Z2 U S& Y* q) _& n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 I. E* R' Q7 q _& ~& G) w dflow management. The main benefits are the low barrier to entry compared to other businesses, and% G" O3 h0 r0 ^* Q6 b
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 C6 p2 H1 p4 Q/ J9 G% g: |) ~overhead.7 v2 o9 o! |! c# i6 q0 q5 }
The winners in this business are the ones with persistence when nothing works, who know there's
: q" O' H) t: h# Y5 uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 b! J, b. }, gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 B3 e' l% G3 m2 H& j# O) d0 o% i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( [6 m& V4 M) r- T8 r+ _
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ K; c: S+ ?7 g$ u1 K5 u% m# hlearning experience available to anyone with a few hundred bucks and the ability to open an4 a% P( n9 U7 s! H8 L/ ?. G
advertising account.' T. O$ ~" w) N/ U- H8 ^
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' n& B1 m2 d' i$ Q; r
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, U! g' S. o( Q$ V6 L2 v5 Y: e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 D+ @ f! Y# b- h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) L. {) W7 V* J% N; D7 q9 ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( c. [7 z U B0 tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
: E) o0 c% b! k! M0 D5 g F* ystarted building.: r' `2 A3 m8 b7 O! d& Q7 z" P
Things you need to get started:2 m+ Q' n, X6 D6 f$ k1 L: o1 w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 a/ Y) x7 y1 w/ _8 Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# w! P Q) h# G3 R. I! h( K+ ^1 i) h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 i! P+ E& U9 Z. ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 o; P/ x: R8 b8 P5 H. [' i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. P D$ k3 r$ Y. o# ]: K! ^with PPV.
9 M9 p% R1 ]4 M, H0 GBasic Getting Started Definitions
: Z$ m$ Z# b0 }) b4 VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 v+ a; F2 g: O' d; _' q- R9 ]affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 C& Q9 L" m/ q# v. N8 k! |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. b% T% F1 L, ^% _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 G8 |1 w3 l. WCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( S. Z1 K+ G( P1 V2 M7 \7 W- R( ^receives a commission on that product. An example would be the Amazon.com Associates program,# q9 p# G+ D$ J5 e
Comission Junction or Clickbank.2 b- z9 W, D8 S$ d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ z! F0 J+ _$ v$ R) A2 d
an action like filling out a form, submitting their email address, signing up for a service or sometimes& ~: A" [. f- I& c! N" H" s$ ?
buying a product. An example would be Ads4Dough or Neverblue.
9 E# Y" l' v+ i2 ] NAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 U& ?4 ^6 D# O- \account, getting the affiliate approved for offers, bumping payouts and just about everything else2 @7 x0 e! Z% D. G; R
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 {' I% _2 M% r0 aright from the start can really help you.
* \; g. Z A$ n3 v% tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 E! m# [ ~0 J5 c' E8 @ ?# {. S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 b, |2 x2 G) V! R2 v
view, starting anywhere from .01 or .015.: E/ B, A& x# d6 f( K
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ J* Q# i# G& @5 D& a! E* }8 Gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ \" q+ S" j0 q+ o: b/ ZMediaTraffic, and AdOn Network.
* Y7 w4 y( L, B. K0 I/ {; X) P! aDon't popups get blocked by pop blocker software?
7 B& {0 @; j$ Z7 P) T* a0 ?' P5 {No. Popups are served in a new browser window as if the visitor had opened the new window z9 ~6 O2 _! k3 ]0 a8 L" b
themselves.3 f! C. G4 ^8 D4 S9 a, f# ~& f, x
How many popups get served to the visitor?' F7 C& Z& Z9 g+ S8 n: W
The number of popups served varies depending on the PPV network. Some pop more frequently
0 s) U D1 n6 U) D8 L+ t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" I! ?2 U$ Y2 }+ x2 T0 f
serving this kind of advertising, so they have to toe the line between keeping their software& T* ?/ f Z5 Q9 o, ~: t8 n
downloaded and still making a profit.
1 S' {( |. r* wIsn't this type of software bad? Why would anyone keep it on their computer?
$ E9 M# b% O. l/ ]; ]5 D6 xNo, this type of software doesn't harm the user's computer.
; [; p! M( a( _1 u" i6 c( wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. X1 d0 m& H: M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! ^2 i% }4 A8 f$ K# Dthat they can continue to have access to the incentive.9 m. v8 k, S) j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" f4 W4 W* ~5 D7 c: d8 e: R+ THow to Get Accepted into a CPA Network
) A6 D! ]# f6 R3 K' |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& P* F# A [2 p; k
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* L5 L4 c* z! Z7 J; z5 u! Jdifferent networks.# @+ F' y% B3 I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 R/ ?# L# {) q# O6 A' J
application and be as specific as possible about your promotion methods. Usually some time after
1 s8 u& _2 P9 w* t6 W5 ~receiving your application, the company will call to interview you. The phone interview is a critical
' u' ?0 q: O* I; B% }part of the application process, and most networks will deny your application outright if they can't get
7 w: v0 M' U: L$ c5 H3 Z' }, S- T# Jyou on the phone." J+ \7 J% b) I# `0 s
Often, the person who does your phone interview will actually become your affiliate manager after
+ B$ h( Z/ n; v: pyou get accepted, so it's a good time to put your best food forward.
, l* c* v7 d' `, D8 [+ pYou might not relish at the idea of someone grilling you about your internet marketing methods over
r6 K% Q5 L5 y7 Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:+ r5 \( @: G0 P% a4 Z/ y0 R( S
What methods do you use to market offers?
. y: V" F5 d1 {9 GDo you already have a website you will be using?4 p% g; m& x* b& B
How much is your advertising budget?6 i S% d. c+ X/ e R1 y# C
What other networks are you a member of?% S3 p5 a2 _! V& l6 W, E
Who are your affiliate managers at these networks?7 l/ f4 P4 Y- u5 M o# w
Do you use social media (Facebook, twitter, etc.) to market offers?* L3 b6 y$ _% l3 I. `$ r Z
How much traffic can you drive?7 c. c, ?2 Y0 l' B% W) q
Do you have a personal recommendation from anyone who is already a member?+ @4 N4 I5 \3 j+ r) L1 ?
Once you provide satisfactory answers to these questions, the network will approve or deny your# ~/ M1 c+ _: c/ X% c4 K( [9 [
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 c6 x- P3 `9 |( I0 o" Jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate2 d0 {! x" x9 G# \0 }# s& B* w
for the network can be helpful.7 ~" x7 u* Y* q, c; z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate {6 S2 ^" o' M; S. H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: K5 Q/ Z l, [; F8 [owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 p2 a) o C& H6 e7 s3 @5 upeople can open a lot of doors as far as networks are concerned.9 J. j0 Y. c" p2 t
After You Join a CPA Network
3 ]/ S# o5 a4 tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 |0 L" a& ]2 [% `# iand make an attempt to get to know them a little bit.
V9 C% @) p7 V: `2 t5 eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 k. f: T# M8 |3 B) Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; |; G% `2 d6 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! r! x% y1 O7 r. Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 x6 Y2 Z" \; |bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) e% l7 ~6 H. d6 U2 m4 K9 a5 E9 R
email.
6 S, }* N: {2 l- w" B0 BFor more helpful info about dealing with affiliate managers, check out:5 n# K3 E: [( i0 @4 D
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
' V# @$ c7 k4 ~( W/ }4 v/ [http://www.mrgreen.am/affiliate- ... iate-managers-want/+ P/ F) [7 c% _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) c* b v( K- s* V0 r
Set Up Web Hosting
4 a5 b/ ?( T& w; T" n* LGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% [6 G5 Z6 w! c1 w( d2 eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
& K c; ~2 f1 Q9 ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 E# v6 A) x- l9 X
whoever else is on the same server as you.
% i# p" y* }9 V$ o4 K3 k/ y% \Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; R* v# y. m! }* x
enough that the visitor can't close the window before your pop up is even shown. You have about 3. U: V$ M! y8 \" L$ Y' Z E$ ~' D0 P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 Y0 w% K* [' P {- JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& ^% b. G t( J; V3 g2 W1 w( E
house full of roommates (hosting customers)./ q# {7 Y/ h9 J) z: b4 h
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ m: a% s& a6 [" F. j
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# k: L4 @8 t- O' O
fit.4 p/ L# }3 w. E/ Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 W8 e& m- [) ^# l% T* G) Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 U/ R; b1 l( ~5 l- ltheir food. Everyone else's food in the house has less space to take advantage of.
: C" g) s0 L4 Q* |% YIf you have less server resources to take advantage of, your ability to serve popups will slow down. For4 j# W. F3 M: n G5 t* K
any type of hosting this is a bad thing, and especially while running PPV traffic.+ ~1 j0 R; y, Q. A- {- t
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. g9 i3 p- ]: v0 g) F7 D( finside the fridge to put their food, and other roommates can't come into that space. The server is
: h) C2 ?, R3 a1 b7 t8 w5 J- Vpartitioned, so that each customer can only use a specific amount of resources at any given time.+ T" k3 h0 ?$ {6 Y, d8 E7 t1 Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' b- F0 J$ n" @& {8 c7 C+ wbelong to you and no one else can use up those resources. This makes it possible to serve much more
5 T/ K' c* h: t9 e4 h# atraffic, faster.
0 x+ M, t$ k. z7 u [$ E" _1 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! h6 I& ]. Z0 J* PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 K4 y% h4 m0 y' M. ghere:
; ~) ~2 M) ]! a! B3 R. vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 |4 c* R+ j/ q- H( o" xVPS&highlight=hosting' Q5 @1 y, G- g
Dedicated-Hosting-vs Shared-Hosting* e: W( K) ~! Z7 E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 a- e* b4 o" u6 e2 oHosting...Your-thoughts
+ X6 Y' @9 p$ V$ ]* s. G% I9 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 M' V' N) z. x; I* ?0 s
Hosting Providers for PPV
9 B b9 i9 N( w9 m4 @Beyond Hosting
9 A1 E' {1 J- k, V/ lhttp://beyondhosting.net/1 q7 x3 Y2 B1 h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ N3 D5 _5 G/ B/ G( F4 i8 [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! C, \+ u) l6 U: P% Y
direct linking with PPV. Also, these guys provide great support.
; H2 n- W8 n7 N; KProsper202 Optimized Hosting6 G$ e9 d* C V+ E8 N% [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, J/ o7 x/ t; v8 r2 E
CPVLab Optimized Hosting- ^- G. y9 { |; [1 r# f( o, r9 w
http://beyondhosting.net/CPVLab-Hosting/2 B# Q( T6 u1 L' y8 R( M
Domain Names for PPV
6 |4 G8 {1 {/ K: s; iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ @& a8 p% x+ M$ Y) v
where you're going to host your tracking software and your landing pages if you decide to make them.
. s" q5 H7 F. |6 B) E, ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 x7 s) Y+ C- ^; hbland one is fine to start with, to host both your landing pages and tracking software. The .com, D( U& c: m" p2 p; b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) M8 l! p. p" R
term or build a whole website.8 q0 Y/ [; v1 V5 r0 |" Y" ]
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! \( B q6 j3 U$ ?* Stracking software on your domain. This is really important, because it is necessary to track your5 o3 B. O) y' e* Q. E
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 n2 n. q7 n0 b& ptracking, it is impossible to know what is working and what isn't.: B8 C3 [# s7 r# F! F0 j( s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* Q, d, w: g( r* ?8 H- ]9 ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! ]: y; E% g% S( L; ]+ g- a4 [: ~" a
Prosper2024 g* B* z4 i- K: b0 v; Q- a/ I
http://prosper.tracking202.com/apps/* x) f: A8 s( k
CPV Lab
2 J9 L% T/ T' M* whttp://cpvlab.com/" w+ z* E, L2 U2 ?& [% a
CPVLab Help Videos8 j- h( E+ |0 A# R Z& d1 L4 y
http://ppvlab.com/oweiw/oiurw/vdm.htm
. ?8 a/ H8 ^3 P+ X0 OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, `1 c8 R+ o: t/ e$ g" }2 I$ ]5 L: i
industry standard.
! N* g; W* p2 V' h+ A0 D( D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* P: V7 U3 t1 P5 \: y; ` X1 h! ?CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 m# i; y& t# N v' ggood support if you have problems with your installation.
7 G3 M" G, t, K0 OTracking 202
5 @4 F/ j5 |. G2 ^5 Q5 vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 n! `5 ]/ E p7 X2 g9 E% c5 Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 _* c# n x5 x5 B* M u
area.$ M. c) z* p3 e7 A( G
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" G3 ?' g% V; @; h3 I2 d* w; ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 u# M' a( D% K m2 k7 Uinterface, and their hosting.
- ]" L6 w# R3 XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords# E- Q( T1 b: b0 b ?/ j
and targets which you are bidding on. Leaving this up to chance in order to save money could7 b8 k% q' S5 q( s2 |4 ]: e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ [6 V- g; w# b4 v2 _# Ewere using.
3 ?9 t& \, H" n; K/ o7 z) I; @Choose An Offer% o4 {' `& p F# O# m- {
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. d4 F# b7 X8 A: L7 R
Lesson on Offer Selection
+ j; s/ F" D0 g! V- M5 x; Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
: g% y# ~, Q2 ]+ n% t3 J# GIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- h) ?+ w2 |2 J( d- RTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ v. Q S0 A# [/ t, r
LeadImpact as the traffic source.6 g0 t D! V- @- s" ], a j# N/ [
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 ? }( v! i9 {the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ D, v/ i/ M7 Y9 b5 X
campaign.. k2 W- H$ P/ {3 D% ~8 g9 ?
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& r) o, o( N( v+ u8 r6 K% D( I, lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. m9 U. c7 S1 Rthat all traffic is accepted.
5 X! a' E4 U0 gFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( N# h! o6 B7 l7 U- S
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ @# r, s9 m5 j; O
get creatives like banners or images specifically for the offer.
" ^) ?& }0 m6 @" z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 {: k7 S' _; }
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; [* D! Y' [) h" R
track my keywords. Without doing this, it isn't possible to see what's converting.
! o" }9 g7 H1 F J) B5 w# {* h) {In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ g+ K/ e4 D2 I* d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 S: U; S0 H% F2 B }7 m' C; D
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 h3 ]0 j8 S; a/ a4 L9 Kbottom of the page:
6 p1 }# E: @1 u! U' _Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ i/ l* v0 X5 R
Click on the offer → pixels → Add a new pixel and this comes up:
% G" ^! i4 I' f6 V% p8 c2 QMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 }% V# N# Y6 J1 e6 o8 I, y& Qfrom your software into the box that says 'Enter URL of image to load'.
! i* J3 B* ^& t0 WOnce you do this, it should look like this:9 J- T2 K& Q5 c: U& U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& Y! B9 z: h" K, j" z. }& K
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
q }% b0 R! S! A: g0 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 V+ {/ Y+ M/ q; c
Prosper or CPVLab.
$ X7 I; f3 }) M9 P/ t. R1 F- G1 j8 P/ H3 O% L
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
