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PPV GUIDE [PPV新手入门][28页]( }, b& E/ O) }# i; X0 U
详细的请下载电子书！
1 u( Y4 Y5 [# a$ I/ |( G \! ]! t) l; r* Z0 F3 F
. _% _4 G m$ g$ c& ^7 o1 L1 r6 E! m8 INewbie Guide) s9 M8 V! K; L/ y( ?
PPVPlaybook.com$ K' D9 U: _# U* i/ v
Tracy Shaffer
" x( a( c% x; m! Q; R1 P# |David Ford* z6 h9 e1 p: G' h, X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% s' L+ C7 W/ Y$ Y% s6 Z
Getting Your Mind Right to Start Affiliate Marketing" R: q2 O% [7 W- c6 g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& W0 E4 o" X$ r5 Q! N0 Lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 j0 K% d& z" e3 W m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( D" g& z O! l0 i/ D* p" A- i, Swith any success, these claims are laughable and far from the truth.
7 u b' d8 t. v5 T. bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 t' i5 I' n1 l, M9 p8 M2 N6 o2 F
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 k, r5 h: N9 S6 M, b
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ p9 c6 x* ]4 ?6 s/ p Boverhead.
( c" h) ] @0 V2 }5 e0 vThe winners in this business are the ones with persistence when nothing works, who know there's
) f% D g* S+ c5 T# }- Q0 b: k& nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% W9 `4 _; ?$ I2 @+ W3 f) h# mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 f: k# v) e, }9 P [- s! kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* I- ]/ E D) {4 z" EMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ [0 x4 S1 D. F1 G1 o; _1 klearning experience available to anyone with a few hundred bucks and the ability to open an. X7 E9 b) x! p3 T/ f: _1 K" ]* j
advertising account.
2 w9 J+ i7 B! v7 @Your competitors are willing to work at this around the clock. This isn't a push button, instant business! A& V! ~3 z, g% h" @
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. b+ U9 Q1 y: [% E- ?; ]" G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' S, `1 B8 I- Z- d9 P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' _% S( l; d: Z" ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. x( ^1 U& L0 n: e$ n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 B2 b* |6 h' Q4 h0 W$ K" g' E4 E
started building." h) f, J, |* D
Things you need to get started:
$ l6 Y; g0 }0 g# o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 T3 M- U, u$ r! Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 _% T" a7 n3 g' b8 i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 d. P% S+ m* ^( f# L: g D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# h" e7 c% ^1 l# C# I+ O: Q! {This guide describes from start to finish, how to get started in affiliate marketing by running traffic! a, b; v. g6 [; S- c4 S9 C
with PPV. i% f2 ~( N" V9 n! H
Basic Getting Started Definitions0 m2 D! G( J4 k+ ^7 D4 {* {- w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 e* [+ V9 Q) q0 P8 [affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* N2 J0 W4 K4 ?: h6 ], s. k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% ^, ]& _% L' x" y6 E0 G5 ?6 l0 F' k' Ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 m% B; @* [" {% Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& a& q) d8 Z C, `1 ^7 R" ^8 w; Wreceives a commission on that product. An example would be the Amazon.com Associates program,
0 _5 M* o- a( T- EComission Junction or Clickbank.$ ^. O. W/ u( e) A0 L1 L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 u9 ^' F; t1 P, Q7 C8 Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" T; m8 X% t' [buying a product. An example would be Ads4Dough or Neverblue." `, ?3 X( r$ j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( J, g$ I- @$ k) k7 kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
0 x2 C' j( \4 [4 Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
- q2 c5 [8 v. S9 d! [# p4 B& mright from the start can really help you.
7 U/ n7 ^# S) fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ c$ J9 P- A O2 f5 F4 F
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 E7 a( h/ ? J( i: ?$ I4 H
view, starting anywhere from .01 or .015.4 p3 d4 K ]: a5 K- C
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, T( j6 P5 _& h4 N+ v: ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# a, ^/ b* K/ n5 y
MediaTraffic, and AdOn Network.3 ^9 ^+ q4 Z' o+ n9 k1 x4 E
Don't popups get blocked by pop blocker software?- p; r9 n# X5 {/ U; U, G
No. Popups are served in a new browser window as if the visitor had opened the new window
7 N) k' s- z1 E; K- D9 kthemselves.* h0 x+ g C1 Z
How many popups get served to the visitor?, @- P0 B$ \+ N
The number of popups served varies depending on the PPV network. Some pop more frequently
9 p2 R4 Z/ t* F/ B3 o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; {# p* g$ x+ ]# y$ Q0 u
serving this kind of advertising, so they have to toe the line between keeping their software
0 m0 X, {9 ~7 X0 h* S; xdownloaded and still making a profit. } u- S) }! Y; p) v2 u
Isn't this type of software bad? Why would anyone keep it on their computer?# O6 O2 _: E5 k9 G/ q! j
No, this type of software doesn't harm the user's computer. N8 }" b, L! Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! s# [9 U% f! }& V% x. J! d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" B3 F7 E% @( ?# f jthat they can continue to have access to the incentive.; z9 r' }# k6 j' t1 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% c/ F5 u3 g, V& R
How to Get Accepted into a CPA Network$ p( S7 \4 |# t7 n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) i. t$ [' f" \3 r5 T* @$ U
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 v4 o& W% e, |9 x2 z: @
different networks.- y/ A' d# K$ h2 `; O
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: f- f1 R" W. |6 t7 {application and be as specific as possible about your promotion methods. Usually some time after
: H' V, A8 K: n, g9 ereceiving your application, the company will call to interview you. The phone interview is a critical
1 g* S$ D% |3 K3 {; B/ Upart of the application process, and most networks will deny your application outright if they can't get) `! [' i* x2 m8 S6 P3 A$ p* k# e
you on the phone.
1 k: h6 C- G8 Q2 K' D7 aOften, the person who does your phone interview will actually become your affiliate manager after
/ j5 d% B" w1 ]you get accepted, so it's a good time to put your best food forward.
, E1 l6 D! ]; V/ HYou might not relish at the idea of someone grilling you about your internet marketing methods over# g" j; o3 l/ k8 m+ j8 m
the phone, but trust me, this part is critical. Have answers in mind for the questions:: n. D2 G5 C- y6 @7 w
What methods do you use to market offers?
# D" d9 y+ b2 I$ K6 ]) R3 @Do you already have a website you will be using?$ `! h0 \0 f& H) I6 J8 ^
How much is your advertising budget?; e. |3 t; u6 }& E6 F5 V
What other networks are you a member of?
- _9 z3 c0 y4 YWho are your affiliate managers at these networks?$ X; P5 g6 x3 L- F
Do you use social media (Facebook, twitter, etc.) to market offers?
7 F# F- f+ y9 N2 `; V6 bHow much traffic can you drive?+ w7 F) A) @ X
Do you have a personal recommendation from anyone who is already a member?7 \1 `! L9 {! x( x3 ]8 ~- j; C
Once you provide satisfactory answers to these questions, the network will approve or deny your
( W1 N4 [/ Y+ z R* ~" i- V' japplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 {$ A5 K+ }: f' }. f K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: K7 n& T/ f X* ~
for the network can be helpful.
1 D- Q5 Z" G0 `9 j7 wTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; X) E, i; l0 n% w9 U
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 n, D; @. i& {0 m% v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* e8 D" z, a: N% G$ ~ s9 {+ Fpeople can open a lot of doors as far as networks are concerned.
) Z/ I5 L9 i; G+ ?4 \* w- SAfter You Join a CPA Network
' W# |) Z+ r! u" TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; S h I6 w& b0 k, u% Nand make an attempt to get to know them a little bit.) ~8 ]# u; ~% T% b7 n- i% k# W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ P7 O( i7 L; H3 o8 {. s8 mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 d7 s+ a ]& ?3 s H. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 i5 a3 V2 t H9 S, j5 @
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" b# y6 L8 I9 E% fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ {% w4 T5 Q- aemail.. a( n& u0 h6 r' g, ~
For more helpful info about dealing with affiliate managers, check out:
$ A. X3 h6 n8 a& K* e% `http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 r6 B9 z- D7 d5 e9 z; ?http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 t9 ~4 p! t k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 S- Y% m* p7 B. a" ?3 ]* W: k( M
Set Up Web Hosting; o1 q4 U T( G8 @& I4 P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 x5 V) s# u" b/ M. B$ ^about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' p7 [( n5 l( A8 U% K3 Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 d1 H1 S" ?' _" D. z7 ]4 awhoever else is on the same server as you.
, R* {. @! }- M# ^! S PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! k" y% N& ~* s; P/ j8 _: _
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ V$ R, r" {9 |! Tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. \3 D2 V1 U, I9 v$ j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a# ?$ ?" ]# L/ H; y. \1 F
house full of roommates (hosting customers).
& Z1 h K% b q9 ?/ x" |2 }5 Z: j3 M hIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 b- Z" h% ?* H+ \9 Z& b1 i2 Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 X4 D5 z( D1 o. B Xfit.; p* R5 u& G; c. B6 T* _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* E& ~; d4 p6 x3 L+ u" n2 q0 E- [the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 V; R7 q. J2 o/ K
their food. Everyone else's food in the house has less space to take advantage of.
* d/ ?4 J F2 d; k( mIf you have less server resources to take advantage of, your ability to serve popups will slow down. For; A! S! k1 u: |
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ D7 Z' Y, n7 `2 lIn the case of a virtual private server (VPS), everyone in the house has their own designated space0 U" i7 F# t7 Z. r
inside the fridge to put their food, and other roommates can't come into that space. The server is
; K$ s) q& c L* R. ~! ppartitioned, so that each customer can only use a specific amount of resources at any given time.( ^" z9 u( q/ O4 W+ d9 M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: i7 y) x; S9 U7 abelong to you and no one else can use up those resources. This makes it possible to serve much more
; z6 ]( i% y) a. D6 V' _! T- A" Z0 ]traffic, faster.
2 b [; U/ E- _1 ?. _0 a7 i. cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# l% x' Y: k* e! [0 {" `) o# P
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ W2 t" S5 w5 J9 X8 W1 ihere:
: \3 j1 d9 Z4 Vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. C" A# e6 D8 d' |
VPS&highlight=hosting( t# m4 m+ V5 i8 \( E8 B
Dedicated-Hosting-vs Shared-Hosting
" j Q q5 B& c) {( Jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ f6 V9 p c& P9 g" J# A; @' o+ ~Hosting...Your-thoughts
, H8 b. `( e' i+ i3 _0 q, _; O2 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 j2 z7 [, ~6 o* a ?# `. c: p
Hosting Providers for PPV
+ w, M" ^, J+ p3 d+ Z2 nBeyond Hosting0 [. U# w* f! r* Z
http://beyondhosting.net/0 c( x' y2 H8 d/ V$ k1 S' i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' w8 J8 i# s3 ]4 m/ {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* f: n4 k0 a' n' Fdirect linking with PPV. Also, these guys provide great support.2 X# _1 d# M: M( Q
Prosper202 Optimized Hosting
6 R6 a0 y7 a: M5 f g: lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, N- G z: c$ B9 rCPVLab Optimized Hosting) C( L' r$ P+ N5 X
http://beyondhosting.net/CPVLab-Hosting/3 a, ^' [$ } ?& C4 ?
Domain Names for PPV
. K" O, O3 O8 A4 U9 L. LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# }" C$ U& S6 j/ r4 O& ?' h
where you're going to host your tracking software and your landing pages if you decide to make them.
2 }2 j1 Q$ v4 \Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 N+ R' L, c- Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 `: ?2 U/ j, i% M2 z b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 @7 j* X0 J8 m* E9 v3 R+ M. B
term or build a whole website.! Y, z9 C x$ y7 p4 ~% x: g
After you buy hosting, a domain and get those all attached to each other, the next step is to install0 j; g- W* }6 U5 Z# `
tracking software on your domain. This is really important, because it is necessary to track your9 U! ?) o. p5 q) M2 [5 O9 |
conversions down to keyword level so that you can optimize your campaigns. Without proper) }' }/ B. I! ?* Q
tracking, it is impossible to know what is working and what isn't.8 G% `& e& }& |( o5 z# e7 T( K
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 ]3 ?+ F; r Y* q- m' ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% o: Z! E! S8 C
Prosper2025 D! C8 ?0 e: y, V3 g
http://prosper.tracking202.com/apps/
: c; o- k+ z$ q S$ b- {CPV Lab E" f5 b! i; C1 u8 H' L
http://cpvlab.com/4 C: s5 M0 _ F5 v; p9 S
CPVLab Help Videos
4 f" d. h( I4 @5 whttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ a/ n! F: _; w( f- q5 ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( i' ^% D5 Z8 g
industry standard.1 u( ^9 M0 k1 Y( I5 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 f0 t! p- W) }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
c% X- t+ I* O }- L2 ~good support if you have problems with your installation.
) ]4 r7 c! r" ?& I( A2 hTracking 202
1 X% Y3 a8 t4 p! H6 f" C' iTracking 202 is the hosted version of Prosper202. You can create a free account and then build your% C& u1 H8 [0 Q! S- X# u
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 e% r& S) S' L9 e
area.* L7 k. l7 U+ [6 t
If you choose this option, keep in mind that your tracking software, one of the most important parts of: B( {; _+ |. Y3 F# Y! J+ X* i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 i& m# f, k: L- d5 a- x% p
interface, and their hosting.
8 L& _$ t0 j8 I/ L4 g1 gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords- t$ H0 \, b2 N$ O. D- B
and targets which you are bidding on. Leaving this up to chance in order to save money could) }( y# ]) G# b/ Q7 z& U; }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
- X: v$ P: D' q }3 E& F! O+ e2 @6 Qwere using.
/ |2 N3 _8 u8 C( a0 SChoose An Offer" M; g K, m* M6 n6 W8 f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 \: K- |+ T# j, W1 o( I1 }
Lesson on Offer Selection0 G }* }0 X" W$ l
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 Q4 o* m/ N& v
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 D3 ?4 @8 M8 d- e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 K6 F0 F5 t4 B0 B+ [( tLeadImpact as the traffic source.
3 b5 q& x( [4 L: a2 ^! z7 hNow the best way to learn how to put all of this together is to just get started. For some variation in
" l' }* Y4 l3 f; i# Ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ B, g/ F, S" v. X" R( S& E; h2 T3 x+ Q
campaign.8 {8 w& F" E. C3 M# l$ D) N- v" j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) o" L0 w4 x: x# ^* E5 d8 x2 c4 E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 G7 [' Q- H8 a! a3 n7 G4 W; b% n0 g
that all traffic is accepted.
7 Y6 P3 B Q! W: i7 o: J4 ]First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- x! t" s' G. k4 \. Q" V% l, W- k
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& Q. R/ B# C! `) x4 f' R$ |2 wget creatives like banners or images specifically for the offer.# o5 V; a( X. E5 N' O( b) u/ T( a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 w- k) X# b% g, J6 {
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 l1 U. @0 t. F. h8 h, G
track my keywords. Without doing this, it isn't possible to see what's converting.- J {/ m4 ]3 X$ l
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, B) ~* Q4 m8 y) S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 r" T0 H$ F8 t9 H, k$ B( x- OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ j+ J7 e- @9 [* B$ p
bottom of the page:# U# J( s9 G }5 i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ e0 I9 A) k0 V* x2 ?" M) B: ~Click on the offer → pixels → Add a new pixel and this comes up:
3 i2 f$ p5 h5 @2 V7 uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ F. v: b+ r6 W6 w# J9 Gfrom your software into the box that says 'Enter URL of image to load'.
8 y. E3 M7 e7 m& H! @# f: n1 v8 m2 uOnce you do this, it should look like this:+ t. D5 K6 }& O) b4 W* [6 i: ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 ?" d% J4 j* x8 |' [4 l, |4 NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* i [4 ^( A! T7 D9 _+ S" ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 x9 [1 p- H% W1 K8 s. q' P
Prosper or CPVLab.6 E# u- x" T D+ s& y! r2 |0 f
' J' ^8 b% ]: s& @) n, H |
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