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PPV GUIDE [PPV新手入门][28页]
9 q6 d9 ~* {3 Y" E, V1 E详细的请下载电子书！
3 }6 {9 i5 R$ J5 v4 y* w' j* g
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) c$ P' q. e$ ?: T' Z) J, X5 tNewbie Guide
m' Q: r# F6 X* P6 Z, m4 ]PPVPlaybook.com
" Z9 |* d, i" k+ d2 i- TTracy Shaffer
1 e/ F* \7 e( l" tDavid Ford, w' G" D. A' L, `2 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" u5 `: e% I' Y' B+ H; ~1 QGetting Your Mind Right to Start Affiliate Marketing ~/ x. }1 h! P3 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ j( Q# S% a J+ J) ?9 }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, ?/ x. p/ r- K1 x5 h, J1 A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; b6 B+ y( E, L( i/ W6 Twith any success, these claims are laughable and far from the truth.
& f: ]# q% F9 } J% u* R$ oAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 e: `- I; U( s9 W) p: q8 wflow management. The main benefits are the low barrier to entry compared to other businesses, and
* \3 i# W3 C/ p. q' L8 sthe ability for a marketer to be a one person shop and make an incredible amount of money with low. Q) B6 Y: j) k7 u# F& x
overhead.
, g' f; }/ ]* v3 i# ]The winners in this business are the ones with persistence when nothing works, who know there's- p6 B6 f* M1 i7 q3 r3 h/ F m. L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) D5 D1 _+ I/ f8 ]The cold hard reality is this: virtually everything in the space is changeable, what worked today can; X2 A$ k5 \3 \' I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% o ?; o1 n! z2 Q& _9 {. F8 V7 ?& H4 S
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" J) ?( L) |$ \5 X: hlearning experience available to anyone with a few hundred bucks and the ability to open an) a! \. d" O4 J$ l2 {
advertising account.
- r" m" z! a+ a" }: qYour competitors are willing to work at this around the clock. This isn't a push button, instant business+ z _# d1 L6 Q6 ^& o& b9 m" A& ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 \6 K0 {" \; d+ i0 {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" t+ \, Y1 u7 P3 utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% D2 N- f9 i9 `' F# i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" ^" T. |+ M# r2 Y1 K) m0 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; E! Q8 O1 ?# x# y, o+ ]started building.) g$ ?: T9 ]+ T
Things you need to get started:6 [3 G5 m* y t, W( K) J
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 D- R4 w2 x) e& [1 h8 p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 ~+ j/ l: f6 N& c* [
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- _7 Z' c7 \* M. n+ d' y5 x3 C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
W2 C$ a k6 \+ c9 {- K' u0 u' ^0 QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 s& I$ M) f+ S& I) _with PPV.) u; u2 o. D. b& C
Basic Getting Started Definitions) l/ T! g- J3 V ^7 s" ?# p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) h8 k! ^! j% Y( x4 @8 Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 S5 j3 V9 W# N- @' Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, B! [, f6 Q( c% X( D, jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 J1 ]6 |# R# s& g/ G# j- ?
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 L* {% W; r/ x, i kreceives a commission on that product. An example would be the Amazon.com Associates program,
: N) W3 _& N, F( SComission Junction or Clickbank.
. t! T* ?& {2 p; y1 hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" r/ B! A* |# S3 H6 Gan action like filling out a form, submitting their email address, signing up for a service or sometimes0 c5 P/ ~) i2 P; D7 `' v; b* L
buying a product. An example would be Ads4Dough or Neverblue.( _" n: x' k/ D' q: w4 E! A. _
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 g$ d; I% ^; e( d4 [
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( z& W' q% C% ]& \6 z! K* prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager h, {8 h) o# C( J5 C, t
right from the start can really help you.) d1 ]+ O- L5 s( e
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 ?' N! f) i" x1 P7 B) ~in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 @0 Y P! @' K
view, starting anywhere from .01 or .015.
7 y1 L0 `0 x/ }- F5 G$ zIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. {0 p( f' Z! Y3 Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& R w# p$ l( R8 P. Z+ |6 HMediaTraffic, and AdOn Network.3 w* m* N4 Y9 W4 \
Don't popups get blocked by pop blocker software?9 |7 ?3 B n2 g- Z' L: x
No. Popups are served in a new browser window as if the visitor had opened the new window
' y2 l/ J+ q. t& O; f9 G/ ~themselves.! B* r$ r: c. X9 C6 Y$ k" ]
How many popups get served to the visitor?' s9 X, w3 p# P! P" O. @0 i" P
The number of popups served varies depending on the PPV network. Some pop more frequently( G1 E4 E) Y/ r5 O
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. T3 x' j) J6 B, q" J
serving this kind of advertising, so they have to toe the line between keeping their software
( R3 Q; g0 J8 B _: u( P0 B$ o4 qdownloaded and still making a profit.
4 R. x! ^* V7 D$ q4 m1 e) nIsn't this type of software bad? Why would anyone keep it on their computer?
" N |2 ^1 {! c8 \. x! f9 kNo, this type of software doesn't harm the user's computer.( O0 G5 {4 R& {+ W" @, r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 b5 r* h- }! f8 j% s( j3 o. ~4 utoolbars or videos to place the software on their computer. The visitor keeps the software in place so+ G0 Z& j2 _: G% \. G! }
that they can continue to have access to the incentive.
# ^4 {6 M, D) E K8 r7 n% i( i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! ~0 `7 K. o/ S% \: PHow to Get Accepted into a CPA Network
% q3 ~3 z" X8 w; O1 IIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 I' X& w7 j+ fto start looking for networks is Offervault which lists offers and lets you compare payouts across2 _& b8 B4 q( [2 k2 H
different networks.. L; Y; D( t5 {/ E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& t# H; \; J5 U! W9 m- _application and be as specific as possible about your promotion methods. Usually some time after9 m& V B. @: @
receiving your application, the company will call to interview you. The phone interview is a critical
0 S1 O5 e% x) }! B* spart of the application process, and most networks will deny your application outright if they can't get
$ J! X+ g; R* w- ryou on the phone.
" t& r: n1 O1 y4 ^" ^+ A. C' G VOften, the person who does your phone interview will actually become your affiliate manager after! Z1 y- r5 n6 w' l; o5 b
you get accepted, so it's a good time to put your best food forward.8 w& o" U* ~% o& P! _9 H
You might not relish at the idea of someone grilling you about your internet marketing methods over" l& J' H$ A$ ?! m v) D( f( H
the phone, but trust me, this part is critical. Have answers in mind for the questions:) r; k+ B& V) P0 Z
What methods do you use to market offers?, ^3 E( f6 @/ I, R1 a% y; s
Do you already have a website you will be using?
: n @! y X6 {! yHow much is your advertising budget?
% `! Q# J: f9 u0 ?: g4 D8 MWhat other networks are you a member of?
9 b4 W+ d/ q! EWho are your affiliate managers at these networks?
- I! H6 K, E* i8 g4 zDo you use social media (Facebook, twitter, etc.) to market offers?
! z" H/ n& G9 g" |# z$ U6 W* R3 pHow much traffic can you drive?
* {" [6 I0 k, v2 mDo you have a personal recommendation from anyone who is already a member?
. p2 H$ H* R' T3 u5 ^Once you provide satisfactory answers to these questions, the network will approve or deny your6 B: y( t$ E5 s! c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* t/ i9 j/ @2 r1 I$ qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 ~* O, Z" `9 S9 c+ G2 P
for the network can be helpful.9 F* ~2 z) \- u/ K# C8 c5 E: H. C
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* ]8 i1 m0 L0 z8 n/ x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& t3 S5 r; O9 {- W7 y& p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) k+ r6 O/ d: O3 M. wpeople can open a lot of doors as far as networks are concerned.
2 `+ K" o6 b, H# D( o4 \7 ?After You Join a CPA Network) }2 _- F% ]# e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 S! \: W* Y6 J6 m- _
and make an attempt to get to know them a little bit. T1 R8 r; D( _5 }: x$ P! R1 D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) S* L& ?) k& N, y' b1 W: Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, N$ Y* R: x9 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* c& ^& X' H& glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout) Q4 C7 Q1 t' `. l" k& {+ w
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; t! f: a2 Q7 w4 J% xemail.
2 D: v6 r: j* H/ u( }) G0 oFor more helpful info about dealing with affiliate managers, check out:5 U1 ?( P* [' i2 _1 m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! a7 {. K2 F2 o1 l$ D# Jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 o/ D. n3 K* i; _" R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 P! t; v2 d6 U1 T; c- \* p
Set Up Web Hosting
5 o3 H7 q; k5 D+ z& p/ B% kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- p( Q/ F" N" Q& _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( ]4 |9 U9 V5 g1 ?9 C3 ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" a) Y+ a6 v9 f0 Z
whoever else is on the same server as you.
# a* z2 J& g7 @; A7 Z& e7 `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 Y4 z; h, i2 B1 G2 m8 ~7 \enough that the visitor can't close the window before your pop up is even shown. You have about 36 j0 q! \7 f# n, u5 E/ `
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ h4 N! l$ T7 w* [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; Z! p$ A( n3 H1 K2 J! uhouse full of roommates (hosting customers).
3 Q& L8 Y. l* {$ SIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ F& k2 ?" W7 `9 S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ c9 e2 O0 B( o) l* l5 P
fit.# I3 B0 T$ H7 o* t Z7 X4 B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
# ^% {! c( n3 g) C; o1 {- P( V: jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate' B! B5 Q3 Y; o% N6 O% o
their food. Everyone else's food in the house has less space to take advantage of.$ \5 q$ p3 z4 E" W
If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 v8 ^( N# `: K4 h4 E
any type of hosting this is a bad thing, and especially while running PPV traffic.
, q9 O" y) K ]6 HIn the case of a virtual private server (VPS), everyone in the house has their own designated space _. W0 o# [, J+ X
inside the fridge to put their food, and other roommates can't come into that space. The server is/ w; c; r1 {7 B% F# N
partitioned, so that each customer can only use a specific amount of resources at any given time.8 R! `# w- z8 ?8 E/ [ c# ~: I8 i
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& s1 f! c+ m3 {belong to you and no one else can use up those resources. This makes it possible to serve much more
: ^% r, A; E* J: W* Z- n+ [traffic, faster.+ X8 O4 L4 ?8 O& r! [: g N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 D: m- y: z# X6 }) N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ z9 }8 p( I9 p% @+ b0 b" F& a
here:8 ?( \) m/ h9 L# g9 s; N! |
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 k" ]$ @6 V* s
VPS&highlight=hosting# z) s# U& b; n3 R& P
Dedicated-Hosting-vs Shared-Hosting! r. z& W- Q }) T9 O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* I6 f& I+ M' o: n" yHosting...Your-thoughts# O' G% G6 u, H+ [+ J* L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' \. d9 V3 T2 z+ Z G' j, a% k4 p4 T
Hosting Providers for PPV
3 T1 @" t. _' X6 A2 N1 Y2 O+ N4 [Beyond Hosting' m* ^0 m/ m$ _2 M
http://beyondhosting.net/1 Z7 P4 n( Z' E" B
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# L! B) O8 p7 X; W9 ]9 T
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. Z( g2 L5 g. m# e9 v
direct linking with PPV. Also, these guys provide great support.. b- t5 f5 l- V+ t' U, X
Prosper202 Optimized Hosting6 @; q4 k! E9 X+ R1 E% S1 P6 s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 r- U8 P X8 p. G, r' N: L. S
CPVLab Optimized Hosting
7 R2 V# I; G; t7 h9 v+ ?$ Thttp://beyondhosting.net/CPVLab-Hosting/9 u/ @8 y4 i5 C9 d+ Q$ ]
Domain Names for PPV
" A* H, A0 i P( G; L ? LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 Y( v, E8 e, g% r, F/ Gwhere you're going to host your tracking software and your landing pages if you decide to make them.
# c0 w$ N$ h# }- T9 q4 _Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& I) o; |% @: ~" x1 ~# g9 Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 b* `* D# D9 H+ G" H& o" z) }6 W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. D! @4 H. B8 N) m; y& X$ q/ m
term or build a whole website.
( |* ]# N. n& ^1 G) y+ t/ L( QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 Z/ R/ |7 k" E8 a$ o xtracking software on your domain. This is really important, because it is necessary to track your+ C V% X% ]! K4 ?- X4 ^
conversions down to keyword level so that you can optimize your campaigns. Without proper8 Z7 L6 r8 {0 Q' a' t# o+ \& E0 u
tracking, it is impossible to know what is working and what isn't.3 q' o5 m$ v* G" ~. t4 q( l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 w* i2 o7 W3 q+ z- O his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! x: L- v9 r$ l2 p
Prosper2028 |/ e# V5 M& d! X, V9 d! c
http://prosper.tracking202.com/apps/
- a2 S" m v/ h! |$ B% ZCPV Lab4 O8 v( R2 I0 a0 p( K
http://cpvlab.com/
# A$ E! F5 l" h* q: t6 l1 }CPVLab Help Videos
. q* z {+ k* d. Thttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 [/ T/ x- F, x. ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( }, s1 Y9 n8 _; h6 x6 x
industry standard.4 V. P( h2 H" N$ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# q; j7 E$ v3 {, H/ ^, Y/ FCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* S3 b/ o! G& O' V8 D/ Y c; Q
good support if you have problems with your installation.
7 P" {) [$ O' \3 G) s6 j- zTracking 202$ B. r% S7 |- T; p; J N) w+ I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% X; K# M0 x6 Q' k* acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 G' N( d+ n0 e" @
area.4 x5 J6 v# g+ m
If you choose this option, keep in mind that your tracking software, one of the most important parts of: Z9 I M5 O, t1 ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ C0 N! G6 ]8 V! H
interface, and their hosting.9 @2 ]' e% h+ I$ ^$ i. K7 Y# n+ F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords4 A( m4 n' k9 ^' j1 L
and targets which you are bidding on. Leaving this up to chance in order to save money could1 d) C. R$ @6 G) ^& P' {. l: I) y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 c) B' z2 s( G! U C
were using.( b! S4 `! R8 ^, {8 I
Choose An Offer
4 _- \: O$ n5 ?& L3 H" JNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 i% Q& U/ \( W' y9 v* E+ d1 Q
Lesson on Offer Selection9 \) K9 i! Y C8 @" n* o/ \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 I' |+ g1 p/ {/ ^; W+ m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" M# R' U/ b( L9 c# }2 N7 W0 TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 {% M9 n w0 d
LeadImpact as the traffic source.
8 c# _* A4 r: i! [( `Now the best way to learn how to put all of this together is to just get started. For some variation in1 w) F, b5 } d9 T& C5 S# B
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 R$ b7 {+ a4 f+ icampaign.! F& f( f6 r) x- A3 {5 }
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, U2 i2 V5 K! }1 n" ^4 k, f1 h8 B
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) Z9 w) S. S* i& S, e# othat all traffic is accepted.
7 I% C& m" y& S0 V* x: g# zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 o- h! Q; L* j$ r, c: rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 |- V M @+ b, u1 E4 c* ^
get creatives like banners or images specifically for the offer.
1 V/ y: A2 M, E8 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. b* I! k- f: _4 w1 z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, u* C e' I& O: \+ Gtrack my keywords. Without doing this, it isn't possible to see what's converting." V% @# l! z, K* @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 `, d' S! c3 A) B& s/ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! I2 e1 \1 X0 G3 f) C. yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! V8 ?$ x3 J, y, u* E7 u. c& M5 Z
bottom of the page:
1 s0 X8 f' q' ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 M5 p9 [! S2 N8 h$ e( H% D8 U: LClick on the offer → pixels → Add a new pixel and this comes up:7 E8 T M" j( V2 J/ N4 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 L/ @ ~. L! w3 D' ^: G! n
from your software into the box that says 'Enter URL of image to load'.
$ e5 T( a5 k& J4 e+ KOnce you do this, it should look like this:
& o7 P: y/ O2 t! f* V k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% f; \( e6 _6 P) t; tClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ ^" \7 x' L. h5 c5 }( Z# E! qNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& B) L% Z0 X4 J: K# e7 oProsper or CPVLab.
% k) `9 E$ @) N- ?, ?/ N0 c# s; O5 U( s' V
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