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PPV GUIDE [PPV新手入门][28页]: K2 s9 `2 o: c$ Z4 d; L: ^
详细的请下载电子书！
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1 K, ~6 u, F) C; C6 Z/ L
Newbie Guide n+ _, [) l9 a" _2 `% C& U
PPVPlaybook.com
1 i0 }" S9 b$ I; T& VTracy Shaffer! S9 K' r2 C o' M8 N
David Ford
' _& k+ x/ J' o" f% |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 M# j+ G" r/ G
Getting Your Mind Right to Start Affiliate Marketing' f( p1 B& q& M% p# u
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 u; ]" Z$ K8 D6 x6 Y; ]8 z3 _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 u* w- s' C7 g% D7 Jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) j, s& F- {3 r% ]; E8 T" }with any success, these claims are laughable and far from the truth.
4 Z u' H/ F0 NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 |% l' Z! O9 P- Z! p6 Tflow management. The main benefits are the low barrier to entry compared to other businesses, and0 y) r1 f/ A: c! T- P3 e
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 F# M6 O: f) Z1 Woverhead.* _3 j% w& r; W# x( ?/ `& J
The winners in this business are the ones with persistence when nothing works, who know there's) c" m( I! p( @2 S2 `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# N) L3 ?/ @' t
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" Y$ ^! E1 K% S( K) u3 u! \1 @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 K3 }% ^ G6 EMost of these things happen suddenly and without warning, and they all contribute to the amazing$ K8 X* {8 }$ X3 R R; d$ v
learning experience available to anyone with a few hundred bucks and the ability to open an5 h: O- K$ m( V
advertising account.1 v# ?9 o' Z. q/ X: m. |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 P- v& C2 n3 X, a' ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. u& ~* l. |$ n( r' D1 L* K4 H( Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 S4 h1 ]5 X6 A. o3 t- g" btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 |+ k. m) W: O8 N
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 ]- `3 w2 s( @! q3 H& H3 J# V
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, ^; j( F" v' ^; Z1 `- K% ~started building.
# P+ M& g- t3 a3 @. tThings you need to get started:
/ `" ~9 p7 X' X9 d3 {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' P/ n$ E) x9 d6 t, u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, i8 L" ^7 Y/ n6 A# K4 i8 L" W3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 Z3 o: \. r6 K- [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* B5 f+ v9 D3 ~: x/ sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic# y+ i2 E0 D# h0 l. U! c! z
with PPV.3 m0 x$ i1 u* N) e' ?6 `
Basic Getting Started Definitions+ @3 ~* v7 E- {7 m" C0 _
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 R7 K; v& x9 n5 N5 ^/ |' }, N& h; x1 _7 G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" V- U) Z' w# V }+ r* w$ n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- N2 L9 Z( u' x/ }0 | \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 C1 X9 q0 |& Y% `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( R$ N% h' F+ e+ b/ Q1 h+ v! k0 Qreceives a commission on that product. An example would be the Amazon.com Associates program,
2 c% w' |! s- B; }0 f: {Comission Junction or Clickbank.
% R5 y( O2 ]- q* J: jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 g$ I# w- ^3 `& g1 ?' Dan action like filling out a form, submitting their email address, signing up for a service or sometimes
9 [4 b$ U9 B) i* c5 [% @3 \, |# Hbuying a product. An example would be Ads4Dough or Neverblue.) n, E/ q: L1 p8 h* z8 f$ ^' u
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 { P; l k( yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 n, Y0 k$ }/ E! S: V0 f' {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* u7 J# {4 ~, o) u4 F3 ?! b
right from the start can really help you.; _; C9 E! r& o- n) _
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, D, `) P( R" Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 Y9 z, v Z9 x* T# n2 zview, starting anywhere from .01 or .015.6 Z2 a* [8 l7 q' S, p. L+ e8 B2 `
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- R" ]* v$ w* R- v' wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& G3 Z% ]' _$ c" }- W( d2 p
MediaTraffic, and AdOn Network.. n0 M" U+ r7 @1 M4 q+ e* j
Don't popups get blocked by pop blocker software?
. ]9 ?$ t8 a* `% F! ONo. Popups are served in a new browser window as if the visitor had opened the new window/ M% Q. `+ a' W B% P9 a$ g& Y
themselves.
4 @6 O6 Y! S* H, N9 zHow many popups get served to the visitor? Y8 U8 t& w- k8 Y
The number of popups served varies depending on the PPV network. Some pop more frequently9 n. m% m* B$ M- ]/ j3 @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 N5 u9 D6 y7 c T+ ?
serving this kind of advertising, so they have to toe the line between keeping their software
: f. R& S/ ^5 u) Z8 v9 f/ hdownloaded and still making a profit.) R7 j0 q1 ^+ E$ `% ]
Isn't this type of software bad? Why would anyone keep it on their computer?
% ]0 [3 G2 ?' \' N3 y; rNo, this type of software doesn't harm the user's computer.$ D% v( C/ I) n5 C6 v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 d* a0 @3 n+ z% O% N& | j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 `0 Q4 K* P4 ]* o+ X% E5 Athat they can continue to have access to the incentive.
f* x% X2 ^4 i, }7 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 p2 L9 A r* i L3 \2 D
How to Get Accepted into a CPA Network8 l0 p* T; f( t7 W9 W) D
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% X1 S7 N, x3 {* c0 x' vto start looking for networks is Offervault which lists offers and lets you compare payouts across
% [3 b/ O0 w1 g( Gdifferent networks.! q+ u1 \: f/ T. ]$ B; x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% F; V4 s$ U- a3 oapplication and be as specific as possible about your promotion methods. Usually some time after4 f, U1 f/ k8 X, |2 h7 t- d9 ?
receiving your application, the company will call to interview you. The phone interview is a critical2 {3 ~1 X! L8 ] H3 T
part of the application process, and most networks will deny your application outright if they can't get
6 H+ T2 k3 n4 N% V' k$ d/ syou on the phone.
2 i9 ?4 P* a2 g' K( ?Often, the person who does your phone interview will actually become your affiliate manager after! B4 Z1 m4 R( M5 ?
you get accepted, so it's a good time to put your best food forward.
* X1 |$ T, x; |/ t( \7 ^8 iYou might not relish at the idea of someone grilling you about your internet marketing methods over) a# I1 @7 h3 H1 [
the phone, but trust me, this part is critical. Have answers in mind for the questions:- u4 c" N, X+ F4 h: R& {' e
What methods do you use to market offers?$ g) N' b$ H# I: L; B6 ?. S- j9 S
Do you already have a website you will be using?- C# d* K" M1 E2 l3 I/ Y* Q
How much is your advertising budget?
) j5 }# Y% o1 a g' l) `& b1 mWhat other networks are you a member of?
" [" z0 \ T1 d+ G' GWho are your affiliate managers at these networks?$ ]9 \+ H, ~0 |) c( o
Do you use social media (Facebook, twitter, etc.) to market offers?
/ F- m; y6 J* K; o9 p, v, HHow much traffic can you drive?
! v" e# J: X) ]: T, u& NDo you have a personal recommendation from anyone who is already a member?* H9 @+ G2 u4 H' R
Once you provide satisfactory answers to these questions, the network will approve or deny your4 D2 p( ], i$ o- s2 E( P1 P
application. If you get denied, just keep applying or call someone on the phone and try again. Be
, [% i8 S6 g+ p) n6 `persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, t2 j- M. @0 C3 S1 ^for the network can be helpful.
2 M- s4 l, R+ g7 pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 P: {) H; u. F6 S* `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# {. M" j; z& R4 Y: T1 powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 v+ n1 Q+ @/ k7 r
people can open a lot of doors as far as networks are concerned.
1 e5 Y* S/ ~/ h9 t- u" F6 QAfter You Join a CPA Network
. B; `# A, K6 E$ v, P$ ^4 x& ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 V, W- u. B4 Z) z4 r8 I7 q; P
and make an attempt to get to know them a little bit.! ~& N; M, X' C3 p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' b% |$ e4 z8 N# j' r2 fweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ `& L( o- Q4 ^, |0 u3 D$ e- M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 p) e" C# _$ z& `% wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 c0 g* \; y+ L; C2 h( R2 d+ ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ q4 O0 H3 u0 H
email.
4 G4 s+ s' B7 `; G5 ]: iFor more helpful info about dealing with affiliate managers, check out:1 i5 _* W! V; ~& e' }
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& d+ x" S! ]4 b9 q d
http://www.mrgreen.am/affiliate- ... iate-managers-want/$ W1 V- T$ ]5 d+ f4 r, J& a- q) u: s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
}5 M0 q. u" Y; _6 u( t' WSet Up Web Hosting
1 }( q+ a% L% v, EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! R4 _2 k8 T1 Z" o$ zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared6 O$ s! h6 B1 M6 a8 j5 z _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- c8 r( b$ Z* ?whoever else is on the same server as you.
9 b' s# Q3 d7 t. q# n7 s* @& ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. }# t# Q! Z" N8 N3 [) P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 Y- @1 z. s( s. ?5 Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 a* x* [, P1 \4 C" D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" m' o8 G8 M& j& ~
house full of roommates (hosting customers).
7 p" w3 |8 k" t3 t3 l7 VIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! r9 Y" R3 o7 l) o; J6 gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will+ W( M) ?* z* Y! f
fit.- Q; D' ^. Y5 E8 Y) s$ v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than# ~- t7 k$ s6 |
the rest of the roommates, by virtue of simply needing more space and resources to accommodate" o( u% `! X! ~3 Q: I% ^
their food. Everyone else's food in the house has less space to take advantage of.8 G3 E' l( e; K/ {& \1 e- ]+ s" a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 |, S- ?0 Y3 q, o6 H* a1 K" qany type of hosting this is a bad thing, and especially while running PPV traffic.% }7 L0 A1 t I3 w
In the case of a virtual private server (VPS), everyone in the house has their own designated space' C _6 u* q0 z0 _5 t8 x
inside the fridge to put their food, and other roommates can't come into that space. The server is( s) a& I$ K3 t) S
partitioned, so that each customer can only use a specific amount of resources at any given time., E' A4 D; w, y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 l0 R" f! G F. O& T5 ibelong to you and no one else can use up those resources. This makes it possible to serve much more
$ G( V" X6 K) D }8 E( straffic, faster.: T8 K. T: I7 F* ?3 \. z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. @0 |4 d7 c# x1 J0 _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! s' c0 A& f$ x( fhere:
/ H4 E$ a- P/ s$ w! Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" T% D! l) b* C; @6 z# t+ yVPS&highlight=hosting i& E3 w/ G- ~8 R9 a' ]2 j1 \
Dedicated-Hosting-vs Shared-Hosting9 ^; ^% o& c5 O3 l' K
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 o2 H# T1 z8 m. H' rHosting...Your-thoughts
6 v# x4 f( q' y5 U& }: O ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! l! M g' \" \- l& p7 [Hosting Providers for PPV- y! Q& G/ }* L
Beyond Hosting% a1 d: I8 t4 X# _8 W5 e
http://beyondhosting.net/7 q5 q3 C+ ^) d: ?5 F; ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ w+ ~8 q) Q& J# N; R$ b5 V8 d$ mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ `+ {+ N9 C2 @0 ~$ W
direct linking with PPV. Also, these guys provide great support.
' K9 Q/ r! t5 I1 O; LProsper202 Optimized Hosting
6 s/ Z( I; d; q: z' }http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ Q% x y2 V, s/ m- t& V; H: pCPVLab Optimized Hosting
- V6 v h |; Phttp://beyondhosting.net/CPVLab-Hosting/: z2 r- t1 ?: I* o E9 X# f! {
Domain Names for PPV
+ F$ K3 K1 t* ^3 K) [; w& YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 ~4 K( ^# q d: s
where you're going to host your tracking software and your landing pages if you decide to make them.
2 W% c! W. D XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 E5 L) j' Q# F, j9 }! L6 w
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 _7 @. t; c& y" g+ ]$ H2 l6 H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" v; c% O9 f9 J. n$ V
term or build a whole website." X, d5 U: p! r' T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( h# A9 k3 T' gtracking software on your domain. This is really important, because it is necessary to track your
; }2 c( @# K+ O. m& F- Yconversions down to keyword level so that you can optimize your campaigns. Without proper- g! a9 _0 ~8 D/ [3 F- q$ \
tracking, it is impossible to know what is working and what isn't.2 U* u! M# }/ P7 }' P! X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 q5 J6 h- a9 {, ~' b Fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- a9 L# \- X, ]) N) q" v+ J( B: bProsper202
: K" k# D% H6 \5 |http://prosper.tracking202.com/apps/$ d4 ]& l9 s# @ m2 p6 B- N- k# _! d
CPV Lab, W8 C& G4 T* Q9 @6 b1 n- z: P
http://cpvlab.com/
& R3 [6 O' V( Z O7 _' rCPVLab Help Videos) q) b+ W' {5 K. m" ]$ t
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ X/ ]- ]8 d& s: ^8 p: U/ q4 wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' h) M: D+ n& X, K, M6 \industry standard.0 x1 B" A: [3 \& f8 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& z d# n& \' W% L% ?1 S! @2 p0 NCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( J9 f+ d5 W) j7 G1 y* o4 L( o1 }
good support if you have problems with your installation.
# N0 H" c# x% j# H' j& C& i: TTracking 2022 e6 p9 G- L+ D; r. f7 F
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" p. x1 G4 I9 X0 o/ W) G( u+ ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 a% p5 k6 x3 v0 [, B/ [8 Yarea.
7 v. ?3 t, `. v. jIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( o9 R% R @* Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 [9 f* M! |- A9 I f: M4 L
interface, and their hosting.% {5 U" Q0 e5 i( e0 _/ Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 q o6 }3 k9 g' u$ d) O- s: Nand targets which you are bidding on. Leaving this up to chance in order to save money could
& ^9 e! N+ R( P( i3 l) O. \) m( P+ wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you7 J( _& ?. ~0 S% d2 I1 ^4 ~0 @
were using.5 `* \$ m( G& H# u R! z R
Choose An Offer) o" a I- W6 F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 p; a1 p$ v; y6 P
Lesson on Offer Selection$ J- E7 {; j, ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 L- B+ ?4 v& z- s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 A- v! v; r# M2 g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) U5 Y) O2 w0 N" Y# c% M/ ~LeadImpact as the traffic source.
) V# j- R* }' \: K8 z+ j& P6 j; LNow the best way to learn how to put all of this together is to just get started. For some variation in% Z5 v8 Y7 j _. k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& \5 ] p, _, s; Vcampaign.4 P7 F/ x8 g) {+ v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 w. Q# M+ h, B5 H! Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 P% D1 u! p1 n, b
that all traffic is accepted.
" [( \( W1 `% k- F+ R+ lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, Y! t% m) ^+ {& K5 ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* R8 K% a0 X/ Aget creatives like banners or images specifically for the offer.
! b5 V; @/ e- I' y' P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" M( @0 G1 p4 C) B7 [0 nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 J$ P2 m) X' m% n0 H7 \* g. Y/ y
track my keywords. Without doing this, it isn't possible to see what's converting.- n j7 l# V. G) k7 p
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 ^$ Z. U8 @, F& m; r# H3 B4 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- m: z( h; P+ l; \% Y" |. B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 ?, I3 \3 ~ y5 f# Xbottom of the page:! C4 x2 w8 G- Q# g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" `0 [- w4 |& qClick on the offer → pixels → Add a new pixel and this comes up:
4 R1 s4 ?8 w* Q& M2 QMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- g6 d6 W6 G# N
from your software into the box that says 'Enter URL of image to load'.. h$ K2 _, f* v) H
Once you do this, it should look like this:
* V+ o# M5 {* X2 V/ E9 ~6 q& l V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ {4 d5 Q {0 @1 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ n$ K! W4 d2 `5 ?; jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: J: c5 W, T$ uProsper or CPVLab." J3 j f( [4 ]( Z2 l
& D* f. o, R- b& ]
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发表于 2012-12-27 18:47:17
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