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PPV GUIDE [PPV新手入门][28页]
1 l! ~; G3 @9 f/ V( d% ] p; i# M详细的请下载电子书！4 C3 r# f7 ?( a* k* y. y
2 w5 i+ J0 f* U, K
1 ?( v6 x( G7 |+ h" T" ` ?
Newbie Guide
: H# S! [8 d$ @) w: b) iPPVPlaybook.com
; V f/ M& \4 y' lTracy Shaffer
, K" n+ z* d5 J' bDavid Ford! ~ H# M" o. `, z4 T0 R8 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 N: F7 t9 M& q3 h) LGetting Your Mind Right to Start Affiliate Marketing7 _, e/ M6 V7 `4 ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# h) X7 B' W4 l' lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 W9 Q( S% R1 e- J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( v1 a8 L5 S* g3 a# H- f8 }4 Hwith any success, these claims are laughable and far from the truth.2 K0 R" k; N. C! b, Q2 k0 ?) H. ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 e9 Z' p' m6 I9 b0 P" l1 i8 ^flow management. The main benefits are the low barrier to entry compared to other businesses, and
u9 U( n1 y$ i( ?. o% Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low& w( m! _2 o$ J+ v
overhead.
3 ]) `# ~. s" s4 ^' D. D# wThe winners in this business are the ones with persistence when nothing works, who know there's/ J6 M1 [& I& `6 k: H
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# J1 N" `/ i/ ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* Z a' p& K" |2 Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' w" p) U( y# BMost of these things happen suddenly and without warning, and they all contribute to the amazing
2 F" B3 M4 E }+ T8 `- R+ F9 w" q+ T6 vlearning experience available to anyone with a few hundred bucks and the ability to open an$ \. Z! a' G5 e) P
advertising account.
0 g4 z9 g9 _9 Y" @" jYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 h" E; R9 s, Z9 J* \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, e# k! n( r3 N* a) a, m2 b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; _1 U$ Q3 e& U0 w3 a! F7 `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& T" T& b) A) t" Z, r7 p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 l, i# y. i! L" q5 q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& b6 y$ J$ F- tstarted building.8 R+ F& [' c. R4 u/ T2 S
Things you need to get started:* k, k) R1 }( \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ F" {3 l* O9 k: g) q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, [7 [# F' {5 }8 M# L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- e3 H% O2 H8 j% P4 R9 X6 M4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ {7 z1 @: | ^' \This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 \- c" K5 Z- u/ p
with PPV.3 r- w9 }, F) v0 U; H
Basic Getting Started Definitions7 C1 }7 z4 ^6 J9 f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 _# S5 H9 F/ f, v6 m0 _- a/ R8 L6 I$ ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- l3 g' n, R4 ?3 U; w4 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# f& `" m. }. N" O, q. ~6 btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- X/ o, q9 J6 S J4 i8 i% ~2 F/ f. o
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 `$ F: X" d/ }! jreceives a commission on that product. An example would be the Amazon.com Associates program,
9 @3 }: l( ~$ o; Y) UComission Junction or Clickbank.
' C. N7 L3 m1 C; t9 {Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: {/ {% H7 V: ~( `' M& [an action like filling out a form, submitting their email address, signing up for a service or sometimes1 {5 u( P, W7 z* _4 G& L
buying a product. An example would be Ads4Dough or Neverblue.+ O4 ~# G. D; d% Y# W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. P3 j7 T: R" ^3 U9 Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else, e2 @8 P5 e" U( M' U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 _# }8 ^& M- V5 [
right from the start can really help you.4 P. t" R# m) Z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ Z7 B1 N }* @" G. @' U
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& |8 _) x8 o; k" N7 Q
view, starting anywhere from .01 or .015.
# U% ]4 G. N4 F3 p0 {4 D$ zIn order to use this type of internet traffic, the affiliate can sign up with a number of different c; s& s! b3 E# r, `
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! i+ B& L- | Y* s: C: L( F; d+ e
MediaTraffic, and AdOn Network. r( _( K2 i: y8 }# I
Don't popups get blocked by pop blocker software?
8 N$ B3 `, R0 o/ _: a' L& i7 t# ^No. Popups are served in a new browser window as if the visitor had opened the new window/ H" t9 ]6 p h1 S
themselves.+ o1 d- v% b4 R: X
How many popups get served to the visitor?* |. J& \6 S+ t' e1 _4 p( N! p5 l
The number of popups served varies depending on the PPV network. Some pop more frequently
* i. q, E; k& m' a& s& w8 Q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# @6 |. T( |* s. ]* M0 Qserving this kind of advertising, so they have to toe the line between keeping their software
2 \' N* a( M2 @5 [: mdownloaded and still making a profit.8 Z+ R7 T/ q5 S* f
Isn't this type of software bad? Why would anyone keep it on their computer?
% k2 p/ C1 k$ R5 A( t! eNo, this type of software doesn't harm the user's computer.
\- ]" g& H L( FCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 D8 [: {* Z0 u* f6 i Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 |% Y% c7 c# e! w+ ]
that they can continue to have access to the incentive.
# Z% o9 m/ k' D! o- _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ Y: d: j5 c! J
How to Get Accepted into a CPA Network2 ^' `, B$ W* R% _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: }' R* D# E) u% r8 P( J, ^' u
to start looking for networks is Offervault which lists offers and lets you compare payouts across J2 G% o0 H# j/ u
different networks.
. \8 W2 ?) }+ @# z# yOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' }7 Y% x- z0 ?5 v. J* Q
application and be as specific as possible about your promotion methods. Usually some time after
+ q% z$ a7 x- o) A* Wreceiving your application, the company will call to interview you. The phone interview is a critical
& e( v2 n1 b5 T) Lpart of the application process, and most networks will deny your application outright if they can't get8 e2 G3 F0 Y( a, N
you on the phone.! R- P4 h: g: C+ r
Often, the person who does your phone interview will actually become your affiliate manager after
% f F' z# a. G0 [9 o6 Q1 M5 _you get accepted, so it's a good time to put your best food forward.( ]! ]3 Q# y3 ^9 ?
You might not relish at the idea of someone grilling you about your internet marketing methods over
, o: g4 e: o# M9 s6 O( j$ J' c3 r9 Ithe phone, but trust me, this part is critical. Have answers in mind for the questions:
% b3 ~+ {7 }# Q: p4 HWhat methods do you use to market offers?7 Y5 i( Z; R7 e+ |
Do you already have a website you will be using?
+ L9 r. ~* V* ^3 WHow much is your advertising budget?; t& M8 W. S' m9 f* L
What other networks are you a member of?! l( @) |( K, r3 {( r& h* K
Who are your affiliate managers at these networks?
/ P; }0 [% y9 B( i9 A. |8 ~0 nDo you use social media (Facebook, twitter, etc.) to market offers?
# U- ]& ?; e. CHow much traffic can you drive?
* Z% Z3 f3 b3 h( m: @2 qDo you have a personal recommendation from anyone who is already a member?
4 S% K9 N3 `" t% OOnce you provide satisfactory answers to these questions, the network will approve or deny your
+ x, ^4 O* V8 H( Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 N l2 [4 Y. f$ x6 v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) N* q7 {/ D L* w
for the network can be helpful.& \+ p) M v) F/ |9 R1 g
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- H9 k/ O) F/ K b* E; i! Q9 _; C/ dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 d% X. A& S9 B3 B9 t6 p" ~ Wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 F1 r) r1 Y; } w6 n
people can open a lot of doors as far as networks are concerned.
$ ^/ m9 j7 x! I, W {7 oAfter You Join a CPA Network) {4 R$ b1 p5 N; B! C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: X" ]( {. k- W6 vand make an attempt to get to know them a little bit.$ [8 E- O+ m2 e4 Y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 o" Q7 r# R. i) D, P. {5 J- S
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 E6 x |" K0 m' G0 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 Z9 H! b7 Z$ J$ r/ ^$ x7 Y6 L" Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! x1 e1 y. {. W6 S. G! q7 [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 ]$ ?5 p m: k3 @: q1 demail.4 i% D% ~/ ?2 M$ D# z" A* f) z
For more helpful info about dealing with affiliate managers, check out:
! |2 L0 {7 J- J, d# Bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 U: ~1 f. T$ g. uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
; x! o! I- m1 o; r$ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- ~5 f- n1 `% H9 N
Set Up Web Hosting0 N4 \) h6 x4 K4 N6 R/ e' F2 n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ m0 C* x' z! ^) vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared% k; e1 H& G/ X6 _4 T
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 T6 p( z0 ~% ^7 T. Vwhoever else is on the same server as you.
+ r) Q, o1 Q1 i8 U* @& RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 C' b+ _- [8 _" ~' ?
enough that the visitor can't close the window before your pop up is even shown. You have about 3( y8 I2 h& |' R: q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; E; m3 S. T- X2 u LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: T. H# P. _8 M$ w+ R% Dhouse full of roommates (hosting customers).' V7 ^) l9 @# [, V9 u K
In shared hosting, this is like having roommates where everyone has no specific designated area inside
: [/ H: P; c: ?9 i+ g7 P% F- V& Y4 Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will( ~) V4 O" J3 V+ `
fit.+ Z+ t3 _$ j5 s) I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ J: U* Z! @" L' k- Sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 v( l+ P' Q6 qtheir food. Everyone else's food in the house has less space to take advantage of.
1 `+ o' J% Q% {, Y- o& rIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
) z8 y/ t) u( f% K0 W# Y& Iany type of hosting this is a bad thing, and especially while running PPV traffic.5 f6 D! Z: o$ Y: R* r
In the case of a virtual private server (VPS), everyone in the house has their own designated space) Y0 `$ P5 s) K: b( _
inside the fridge to put their food, and other roommates can't come into that space. The server is: t' h* l& {, D" s; f
partitioned, so that each customer can only use a specific amount of resources at any given time.1 z6 |: Q$ C* C* h5 X6 W9 \( y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( z; m6 u. U6 R2 c" p, }belong to you and no one else can use up those resources. This makes it possible to serve much more
/ } c' \2 [$ etraffic, faster.
4 y0 ` k W) C+ v: ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ U9 B5 r4 C: @! z/ C1 eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ G; v/ J! {1 L: I: ~! V
here:6 N9 k8 }) S/ g' }1 G. Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 V% n& a0 ^" P. P( YVPS&highlight=hosting- S' |/ I) E- {6 s+ X& q& I/ O& r- [3 q' ]
Dedicated-Hosting-vs Shared-Hosting, i: ~+ N. g6 G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ l: r2 C5 E/ |# a# _
Hosting...Your-thoughts5 u' a0 ^) S! T2 P0 R) R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
g/ y4 n& s+ x e, zHosting Providers for PPV" ~( Y* M' W7 e+ [: v) ?, ?
Beyond Hosting
' f* ~, t. t8 Q0 Y% ^9 y8 X zhttp://beyondhosting.net/
, Q7 E" a5 x' ]; OWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! X# i" U( J% h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 l" d, E+ u. e& n2 Zdirect linking with PPV. Also, these guys provide great support.
& }) D k* ?: a% yProsper202 Optimized Hosting9 x. D! p/ J) ?* _4 W+ g7 r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& g) N, S i9 k9 s8 E9 R4 Y
CPVLab Optimized Hosting
$ f3 q/ K" L, ^$ T4 y8 Ahttp://beyondhosting.net/CPVLab-Hosting/
$ V8 c6 ] i+ b& Z* s0 XDomain Names for PPV* Q" L: |; x' x/ |8 Z1 `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 N/ b( o2 c% u1 v, o& [( S) g
where you're going to host your tracking software and your landing pages if you decide to make them.; O5 r' s( o$ q/ Y& f! Q) Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 q, a5 Z0 v+ \) F+ S, v! r1 [bland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 o; Z) C" w$ l8 o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 T& P9 X" s" k7 Tterm or build a whole website.
, s% ]1 [6 K/ l. M. B, _After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 @; n1 Q& q7 F5 X5 z6 V' A/ Dtracking software on your domain. This is really important, because it is necessary to track your
+ c- Q) X: ^/ Uconversions down to keyword level so that you can optimize your campaigns. Without proper
. H6 w* p8 `; z& @1 Ztracking, it is impossible to know what is working and what isn't.: H" O" F4 q% `0 r. K1 z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' U- J8 y5 S) g! `/ [* T. O
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 I3 a- j! B& K* _ W, tProsper2026 g! w3 e( L0 n+ ^/ l/ y
http://prosper.tracking202.com/apps/- l0 N1 Y1 v) h' D0 \# b. c7 X
CPV Lab/ {7 w! p! g1 {" e# y3 q
http://cpvlab.com/- b' H) k* E0 w& T' d
CPVLab Help Videos
3 }) W- l& U* s: d' z& G2 b" thttp://ppvlab.com/oweiw/oiurw/vdm.htm! j* o+ c3 q3 T/ U' P& }% b" E0 q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ ~) E) V& m2 T+ pindustry standard.( E+ |$ [9 D9 x9 D6 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" a+ G0 L& \/ x0 ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 i3 m0 v$ D1 _1 K
good support if you have problems with your installation.5 o5 I" M, L1 g; |# A
Tracking 2020 Q- e+ q2 H5 w' G, Z6 w
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% U8 \, c; B4 J; S3 o: [" [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- z* [4 z; t$ R5 } H& f+ |: h" }area.
- q+ O5 i6 r( {% G$ e9 @) mIf you choose this option, keep in mind that your tracking software, one of the most important parts of: f; {) v$ A$ j- N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 r! S5 N0 }/ \$ q2 vinterface, and their hosting.
7 r" }( m5 ^" i3 d: n. D9 JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
; F. {5 i0 x5 nand targets which you are bidding on. Leaving this up to chance in order to save money could& E7 h+ u; u$ B, v7 l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 q, O+ S# O* n7 Jwere using.8 Z. @% @* }$ L) X d
Choose An Offer
9 D* s! W4 a/ ~' `/ ~% N* l" KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 N% \- v5 K" S9 h( B+ J
Lesson on Offer Selection
; p( q& F% p4 thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers1 n4 F0 p5 K' s4 M
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ a( a% R5 u7 x2 b
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 j1 @; k% a6 i( ^9 N$ p. B# `6 hLeadImpact as the traffic source.7 [% x& y0 I0 L% C# C( O1 e. T1 v
Now the best way to learn how to put all of this together is to just get started. For some variation in2 f% {# X2 e0 K' l* f- K# h! s4 t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked O" W. i J4 p3 ~. y
campaign.% {: l% ]$ [+ u D& J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 A8 v$ {( w* t* w9 jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ h7 L' |: i* M0 [1 ~: ?, B
that all traffic is accepted.
" u- _, i4 J1 K0 M4 O+ uFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- ]' v% [9 {* ~/ RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& U. i" p1 I. s
get creatives like banners or images specifically for the offer.
1 ]9 i3 ^9 s' y( Z$ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 [% D# P$ k2 a8 ^+ u z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: G% d3 E; H% \0 s" T5 f
track my keywords. Without doing this, it isn't possible to see what's converting.
3 K, w8 u0 B& X: G+ H5 GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 Y" r* Y2 {: |0 i% Z6 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) C, e0 a0 H0 B( r* l- zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ F8 k/ a& G6 S% q: Mbottom of the page:
' x) o9 n" ]" ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" K6 ~/ a* p& x0 {Click on the offer → pixels → Add a new pixel and this comes up:, C2 `; D/ w) j% f d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! I, M. m0 _1 t+ nfrom your software into the box that says 'Enter URL of image to load'.
4 M2 _* O& O% COnce you do this, it should look like this:0 V) \/ R" ]* `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& G& n) }1 K. R$ D9 ^+ y, [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! W" c1 a: T8 _) ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 d; X! L) M4 j5 f6 z; |
Prosper or CPVLab.
* x% _% W5 h3 _1 \' b2 v* P% F0 I3 u8 X! K% T
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