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PPV GUIDE [PPV新手入门][28页]% M" N& E4 k g9 A1 _, @6 }
详细的请下载电子书！
4 X0 _& C+ _$ y+ Y; J3 M! @ o* _& B% k8 N) g4 {
( p0 G9 Z5 O4 i1 [: G, E5 y$ ?2 s6 ^Newbie Guide) D D7 K$ ] n2 c( _
PPVPlaybook.com
5 E" q; s( g! y8 g6 P, mTracy Shaffer; k+ ~6 r% y2 ~! q! i9 M* @) A
David Ford. Q& w' ]0 z$ z1 X/ i" A i" j; i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& x" x( A5 H, C! L+ E0 W0 N* n
Getting Your Mind Right to Start Affiliate Marketing
y4 ?& h- D( g3 }! g" iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' z5 u0 u5 w4 b A4 k! |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 u! V# V \9 Q( ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 x) _! ]& Z1 a
with any success, these claims are laughable and far from the truth.' b( O+ z* I/ A* Q& \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* i( w& T, B/ Jflow management. The main benefits are the low barrier to entry compared to other businesses, and
4 \+ ~# F$ Z" M* Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 p" m( m4 Q& `' H2 {$ p9 M# [overhead.
# w( b( a" m4 L( g+ b9 KThe winners in this business are the ones with persistence when nothing works, who know there's7 N8 B; x3 J2 p1 f3 w: n' A% ?" a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ H* C4 t# K5 g0 R& V( F5 s3 q' PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" w4 |: B8 B% W$ @$ B& T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ G3 K( n; ], {( W, K7 e# W. h C
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 K" b+ m6 o2 {+ X3 e7 t! ^! ^0 Blearning experience available to anyone with a few hundred bucks and the ability to open an4 K9 C0 S" N9 W" Y5 M8 {# g/ p( g+ C
advertising account.
- O6 R1 Q+ \; B) u5 k+ f. {6 pYour competitors are willing to work at this around the clock. This isn't a push button, instant business
$ Y9 @) \: _( W+ n0 Zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( A% J6 R8 J* z$ o. {- {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 \. i1 i) p# f8 Q w& w- J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. h7 Y+ e8 t/ A/ x% EWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 P% X. |- A. L: ^, D
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 N. ] I0 m- f. Hstarted building.
8 X. p+ Q! b0 a$ U7 xThings you need to get started:' [+ a$ N% R1 r" @9 b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# y# | ~, ?8 f: G; C& X# L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 I; x4 x' q$ c7 _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 E4 j' X* W- }( a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ J+ J( _: E# U! i; |0 ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 i( f0 q7 Q, L4 W6 s
with PPV.
7 t: K/ S& q9 ~+ N9 X" yBasic Getting Started Definitions# v$ O6 r; `7 B9 p z( ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% A4 f: i1 d; V( B6 caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. ^6 n% h" Y( r8 H, a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 }! Q$ L3 ~- V( z$ n4 H9 j2 s' stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 z: t9 h5 u; \* ^8 ^
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 ]' M' m0 \: ?2 X% Greceives a commission on that product. An example would be the Amazon.com Associates program,
! x6 a; ?( b# y1 ~, }Comission Junction or Clickbank.3 c/ g: d( j" j& m5 Z: w% Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' d0 v3 H4 l1 t7 L) Q" q1 [an action like filling out a form, submitting their email address, signing up for a service or sometimes, [8 M( A( w5 k& l% l
buying a product. An example would be Ads4Dough or Neverblue.
7 ~5 w9 r3 }- o/ D9 j" I; U( gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 h5 l3 K1 z. G
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ x- A+ _. \& C/ w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ C5 C1 u! E# x W" p" s& yright from the start can really help you.7 e0 `* `% ^9 L
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% }' i# r6 W; Z5 E; }3 Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 b) {7 j+ Q0 Q- f, W, iview, starting anywhere from .01 or .015.$ z" S- X6 m& U& q3 D2 J6 J
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, f7 t) B+ }$ @: ]/ Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 v8 |. |+ _, l4 c0 oMediaTraffic, and AdOn Network.2 m) l0 G( C- Z- P4 ~+ s7 p
Don't popups get blocked by pop blocker software?( ~/ J: P9 W E# W/ Z
No. Popups are served in a new browser window as if the visitor had opened the new window
, X7 ~% m3 B7 j7 u5 Z# Cthemselves.
" x# L- Z8 j! w* I9 G4 |) c( q* pHow many popups get served to the visitor?
2 Y, w& |6 X* c2 O4 r. A8 MThe number of popups served varies depending on the PPV network. Some pop more frequently) w7 }" {- a+ v% A- i5 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by \8 o: U& `. X& y) C- I* H$ x
serving this kind of advertising, so they have to toe the line between keeping their software7 J4 f; |0 [7 h- z; d6 K
downloaded and still making a profit.
% _+ g2 q7 L6 Q( e; P3 W6 X) ~Isn't this type of software bad? Why would anyone keep it on their computer? a& L6 t6 c- K' V# @5 l* ]8 j
No, this type of software doesn't harm the user's computer.
8 o5 Z5 c% Q" O% B7 V; SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 S8 I" ~/ K$ ~% F5 d9 jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
; s( [6 Y; D+ r0 v4 |) W6 h( ~that they can continue to have access to the incentive.
t1 N+ N7 s) m. @( Q _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# a: c t: Z+ g3 Z
How to Get Accepted into a CPA Network8 ?/ O( H& K# e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 h: E s& U$ z4 Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
5 W0 D# @- K% k; `3 c# t7 w! edifferent networks.. L, W: F" A5 N, `8 B
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ g! r9 u4 t% p7 Z
application and be as specific as possible about your promotion methods. Usually some time after
9 `+ F5 G# m% [receiving your application, the company will call to interview you. The phone interview is a critical
. x- o( D. `2 W8 m+ B2 Tpart of the application process, and most networks will deny your application outright if they can't get# ~) ]6 Y1 P1 `4 ?2 }2 y
you on the phone.
1 Y' m4 t* `/ \1 h6 I' f; ^Often, the person who does your phone interview will actually become your affiliate manager after& |4 l7 d- | l+ s3 w- z' d. O) J/ p
you get accepted, so it's a good time to put your best food forward.6 M2 X$ b4 J' E2 Q# M7 [
You might not relish at the idea of someone grilling you about your internet marketing methods over7 n+ W6 }3 q* D4 G1 T {% }
the phone, but trust me, this part is critical. Have answers in mind for the questions:- y8 q. H+ r% y0 k, W
What methods do you use to market offers?
4 Q) \ h' n" I3 V$ L: ]5 |% pDo you already have a website you will be using?+ K% o5 v4 D s
How much is your advertising budget?+ Q1 ?- _- o. \( U+ e2 w2 o5 M
What other networks are you a member of?% h3 U7 p o# ~* x& z/ _( ~! _
Who are your affiliate managers at these networks?) X7 G3 f, k3 @# Z& f
Do you use social media (Facebook, twitter, etc.) to market offers?
: |+ B' b5 B `- l+ eHow much traffic can you drive?" Q; `. n b$ q' q+ N& m
Do you have a personal recommendation from anyone who is already a member?
, E8 @6 |2 T* \1 T& h' Z6 t: d; bOnce you provide satisfactory answers to these questions, the network will approve or deny your' x' O. o r6 M0 e! ~# n" t
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ w' C0 E# @; t( Z) w, A( z/ G# a% V- Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
: z+ \% z0 @( x5 j Rfor the network can be helpful., @4 x, D) n# q2 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 E3 V/ [4 R2 F4 k2 l* A8 E8 K) SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, C4 U1 Q+ k7 s8 O) j& V. B" `0 Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 p" g& z/ A9 S4 f0 W
people can open a lot of doors as far as networks are concerned., W& a6 R6 f f8 F0 c" b
After You Join a CPA Network
V* ~% D" M; Z( {8 I- {9 T5 s9 x' YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ R/ ^8 G! ?: ?& |& L) x0 f9 Q7 iand make an attempt to get to know them a little bit.
]4 N) s0 ~& @! F) R k) y5 KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- |/ _# C, t* F6 |: kweight in gold. Start feeling them out from the start and try to get to know them. Once you get
, R/ [# C% A# ]7 O1 i# `' ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: s1 ]+ W3 s h& |( v) s9 b
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
N( S# N0 o7 Q n6 g0 Q2 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% i, V; s8 g# D' X: pemail.
! ?6 J: f8 e- J5 _For more helpful info about dealing with affiliate managers, check out:: k0 V+ u' V6 w6 ~2 }
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& t# e$ i- y3 a2 [5 ]7 J
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 e: `0 ~. m1 l6 ?8 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 {! c. O' k1 L
Set Up Web Hosting4 b3 z3 ~" x% _' ^% M/ ?0 W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ S1 x0 `: a, u* J1 {2 Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
, t, w) a5 w) C% P0 Qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) f. [ _: c$ F! i+ i6 j; }whoever else is on the same server as you.
4 @/ L3 e+ i; nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast \% h6 ~6 v5 C( F
enough that the visitor can't close the window before your pop up is even shown. You have about 3# a! ]0 w; D d) j% _& ]# I& Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 O& R e. S- H6 ~4 B8 w* M
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- E# A$ w" x7 l4 {# q: mhouse full of roommates (hosting customers).# w( P9 H8 d" X# i% P) r$ u8 c0 i! n* r
In shared hosting, this is like having roommates where everyone has no specific designated area inside& ^/ d1 b, s! o0 `' P; V* t7 O7 X
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! j. y' ?3 S* z" h; v
fit.
* Z( Z5 i( Y/ \* E; iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than% J0 i# _0 G) M" t, x
the rest of the roommates, by virtue of simply needing more space and resources to accommodate' v3 f1 F( u* p# F
their food. Everyone else's food in the house has less space to take advantage of.$ {& v- v3 v v, y7 w& F( E
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& Q& r! m8 ]) f. p) W4 l2 g Fany type of hosting this is a bad thing, and especially while running PPV traffic.& E L# M/ {5 j, u$ L1 Z
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 G/ j& [" ]: r1 D: q; h4 n1 L
inside the fridge to put their food, and other roommates can't come into that space. The server is V/ R2 n, u% F" h
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 S7 l8 L% D8 r0 f BA dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 {8 z; l! Q& D: W% y! o) y, k a; Kbelong to you and no one else can use up those resources. This makes it possible to serve much more2 C0 L: e9 h, q( ?5 _# x& t
traffic, faster.& B% T: F9 J0 s" v! g1 ~+ G& p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 z( w4 K" |" lAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
J" j* c; Y4 o& ?/ ohere:
$ F% N, f3 Q* C1 ]$ s4 x8 N5 shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 `, R4 j1 s. h1 Z7 b$ w
VPS&highlight=hosting1 Q' F7 k0 W: h V2 p8 w. U, T
Dedicated-Hosting-vs Shared-Hosting
1 P. y* `" u# X/ Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; K! s/ s7 a9 y; O5 k( BHosting...Your-thoughts. N+ ^4 O: D+ L& ?1 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' i0 m4 a3 Z* u0 {
Hosting Providers for PPV& F, |% f6 s2 {5 p
Beyond Hosting
( V! M4 |3 @$ G8 }0 hhttp://beyondhosting.net/
* g6 ? \: v4 e/ ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- L) ]) r( L1 _. g- ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 t8 B. ?8 N. [& C$ `- edirect linking with PPV. Also, these guys provide great support.
: F" i/ `! k& \4 p ]" eProsper202 Optimized Hosting
: P4 m" e, f* ^" Z; \! }$ F; F2 Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 i3 E6 X1 i% j+ x4 r6 E1 VCPVLab Optimized Hosting
, G0 L1 u7 o: I6 n1 D" g+ B* b$ z4 Hhttp://beyondhosting.net/CPVLab-Hosting/' c4 b& H" x. `4 a% ^! G `
Domain Names for PPV
% p$ x8 C; \9 X4 SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is Z R4 w6 m; k# E$ W, W
where you're going to host your tracking software and your landing pages if you decide to make them.
: H* a4 } l$ E: ~/ pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 o l/ _% X: l4 X, K: F& y* Bbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 ?; m& d# {/ C( C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- E6 z' r: \9 L3 A" |term or build a whole website.: k( M2 l: m( z t( Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install& f1 s6 ~: k0 ]9 l# c1 T) q
tracking software on your domain. This is really important, because it is necessary to track your
. e. B7 X. n6 l/ h/ {conversions down to keyword level so that you can optimize your campaigns. Without proper
7 _ N% t9 z! J* M8 ?# L& atracking, it is impossible to know what is working and what isn't.
0 D, q8 u" N' vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 I$ H/ r% b2 k3 F7 [/ z4 i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. m* ]. l4 m. T y' [1 U `( i" }
Prosper2027 X' t; T9 b! H1 l/ z" P0 H
http://prosper.tracking202.com/apps/
, x. z8 Q" R: pCPV Lab
. Z3 P7 E7 i& }' _ Ehttp://cpvlab.com/: v$ E) m `( z1 {7 h: b; ]8 o5 Z
CPVLab Help Videos) Q, G# G8 U/ a4 ]& @
http://ppvlab.com/oweiw/oiurw/vdm.htm
! K: r8 I, G1 S8 J L$ QAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; P% T3 p# {: ?; g" Tindustry standard.2 |% ~5 e, ~6 W+ \' D* S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 N+ n2 p- p' f; }) s) R7 N! q% mCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( I$ L7 i" P2 V; J
good support if you have problems with your installation.: _( L/ g5 A @7 Z2 x; j
Tracking 202+ h! U/ i$ \ f/ r! J& G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 C7 K/ ?+ t, m5 N" o. D0 T& bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! L3 ?/ v1 ~& Y9 Z
area.% U! X: b+ i$ {$ m! x" u
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" D/ {$ ?4 v& R9 X3 Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' K5 e3 X" K( o; {$ h1 Q9 jinterface, and their hosting.; ?6 I+ a; b& e/ R2 K6 L2 g1 R& j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
% M& @7 b0 U6 u G. Gand targets which you are bidding on. Leaving this up to chance in order to save money could
1 F! p' r. P/ t$ a1 r2 i1 R$ K' `potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ w, {, j. E# Xwere using.
0 ]. }3 p; T$ N# pChoose An Offer5 t& ~! i7 i8 |% b" R( w/ a7 u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 U' _0 e% a4 h' `+ eLesson on Offer Selection# c8 A- p- A& W9 S: C7 g8 s+ E
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 j5 J( Q" I+ qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ c' m/ i7 ]0 y' h6 V- C& ZTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 v | j4 J* {8 d5 B) e, |. R
LeadImpact as the traffic source.
2 ^4 t* d9 M; [: GNow the best way to learn how to put all of this together is to just get started. For some variation in4 A+ E1 a4 Y E8 p- O" S" k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ x9 b$ O+ S$ \campaign.
8 K2 `/ w, E d4 E" X2 MWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% j: ? Q! E8 t5 A8 w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) |+ u! q) Q/ a# \3 U# _0 p
that all traffic is accepted.% W' |* j5 |: X8 I8 x% r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 B/ D6 L' a, N8 N: m" K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 Q$ W! h3 Y! k5 B. I: wget creatives like banners or images specifically for the offer.
% m+ X5 H; E" b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 ^: Z0 T" j0 a- Z1 h7 DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- w! I! h# s: O( }, O+ d. Atrack my keywords. Without doing this, it isn't possible to see what's converting.
+ m1 k5 W- c6 @2 ?9 O0 p$ XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ ?! u& S& \7 `* Y+ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ Z' q" J0 t% H1 O- p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 ~ i& O/ s+ d" i# Tbottom of the page:8 _8 L- w( `0 Z$ v% h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ L6 E: `" b( N1 TClick on the offer → pixels → Add a new pixel and this comes up:% L8 D% x% w5 z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% x: |7 u& O7 s# xfrom your software into the box that says 'Enter URL of image to load'.& u7 T) n1 w4 \$ `
Once you do this, it should look like this:; C* f3 I! t0 D3 B2 S6 {5 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 r! w. |- K6 ?1 _& vClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ K( F* I) \1 } |1 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! K0 x1 R+ x5 tProsper or CPVLab.9 T% W& F+ k# h7 e- ~
+ ~. K7 G( D9 x% X: \0 o* m8 x |
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