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PPV GUIDE [PPV新手入门][28页]" k& B& D$ I4 C/ v
详细的请下载电子书！
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2 T* [& \- K+ E3 [- }3 T& O: V& D, O( ^, @" j5 `
Newbie Guide
1 h' \' I6 Q& @+ J1 O- c! LPPVPlaybook.com, u& `6 [" M/ X: v! K4 V
Tracy Shaffer
y! e$ z( \" K0 a6 a, S3 w0 x" S) vDavid Ford
! Z7 x, W7 S" I+ X1 \& S) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 |' q) @ s9 g" B! y- ^7 }9 j
Getting Your Mind Right to Start Affiliate Marketing$ N9 |& T1 @" T$ l( r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 Y3 h8 g4 F+ r, P% c/ a8 ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) e% b- y' d5 N: Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 H+ ?0 ` h" @- _8 j$ V9 f: mwith any success, these claims are laughable and far from the truth.& U8 i9 U2 d6 F# N) Y0 J Q; {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' E) o2 u2 L. N& P6 Z T7 Sflow management. The main benefits are the low barrier to entry compared to other businesses, and
' g- d. k! v f4 ^8 |( A; bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' k) U3 h1 e. i3 W w1 l5 Woverhead.
: j* I( Z7 H, s5 s Y2 bThe winners in this business are the ones with persistence when nothing works, who know there's W, }+ c3 R5 A+ Y* C7 {0 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 p. m; `" l4 x; x: @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% d1 i; V( ?; w/ n# ]2 t' ]. Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. S* h0 [+ `1 p9 Z$ L) H
Most of these things happen suddenly and without warning, and they all contribute to the amazing* D# H, _$ ]/ k5 a" h; F
learning experience available to anyone with a few hundred bucks and the ability to open an
2 m) u) [& N/ H0 g0 {5 `: x e6 t& A6 [advertising account.
: G! v/ }, b4 n& Q; ~5 k+ YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! l( s1 ]) i. b! V4 c; q1 u" {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) G% {. H1 `# l2 \* U3 p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! W- ^3 D1 Z& `# p/ F l
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 b3 Y/ d* ?$ a1 i& ~# R9 {0 k1 ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 _' W; A7 Q+ l( Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 E; t( D/ ~+ j
started building.
% |2 s; ] ?! o" D) R5 KThings you need to get started:6 Y; h4 a0 j0 l, }4 S$ s+ S. o
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( f% D$ a% G' v- _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" z" J6 {1 U" A1 b
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* w: D& r( @$ v/ W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* Z( y( |8 E* K
This guide describes from start to finish, how to get started in affiliate marketing by running traffic( ?8 w/ y- H. |5 Q
with PPV.
& b8 k; ~/ l4 o! n, h& o6 lBasic Getting Started Definitions: A) E! ^9 P* R: O& r
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: T* f+ {( Q, t. A) G0 haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% a, }2 }0 W4 p% c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 m u$ H; ^8 rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 I& {# \8 g3 Z3 Z8 Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, P6 R2 `! ^( z- O& M
receives a commission on that product. An example would be the Amazon.com Associates program,8 x/ T- z8 {3 U" U
Comission Junction or Clickbank.
7 V' K8 d9 T2 O1 U; m9 g( ] pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 |7 u9 M3 M# j6 J/ t# O
an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 A2 i0 C$ X# q& O, Dbuying a product. An example would be Ads4Dough or Neverblue.
0 K* F5 ]$ Q. H0 Q( m: X2 k* }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: {5 P {0 ?5 z" i; N s. xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' o- V& @+ K" T& F. I9 G* e9 B% t( qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager9 s! a6 l. f& `7 e* Q9 H
right from the start can really help you.5 S8 g F0 y: p1 e S* Z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% @1 B8 q z$ n) B2 Zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per) b. t" ?8 D* S1 X. k5 c4 i0 P
view, starting anywhere from .01 or .015.4 N! V% C/ ^! q& T; q" g
In order to use this type of internet traffic, the affiliate can sign up with a number of different
& i; N# c3 F; u# n( Q' }' Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 p- @9 ^; b! A0 hMediaTraffic, and AdOn Network.
( t" o% l1 z7 R" }5 n# I5 k3 aDon't popups get blocked by pop blocker software?
& @. H: e; C1 M8 }No. Popups are served in a new browser window as if the visitor had opened the new window2 h# ^5 }1 E, R) @: O: q+ J
themselves.
- R4 w1 ^& W# D, I' V# I" ^How many popups get served to the visitor?
# K* @2 D! A- f; m1 WThe number of popups served varies depending on the PPV network. Some pop more frequently9 j2 a2 `: v- z: K$ h& v3 V+ Q8 L
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; `( E+ e" s3 u9 A* C
serving this kind of advertising, so they have to toe the line between keeping their software
6 v4 m0 X; m7 i3 {% idownloaded and still making a profit./ q v; f0 O1 G y. x3 m$ A
Isn't this type of software bad? Why would anyone keep it on their computer?3 B# ?3 {' l @" L
No, this type of software doesn't harm the user's computer.
: v4 K# o; V2 @4 fCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 l7 v# H2 m& k3 \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 h4 {* b) s+ uthat they can continue to have access to the incentive.9 N5 B( `2 L6 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# }1 a8 H1 J {% M
How to Get Accepted into a CPA Network
: f3 i3 n0 q8 f# F6 HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 o, Y( p; @; V; l/ O+ C
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 S( E6 S- R& N- g
different networks.
8 | Z# X, e [$ j* v- y, i/ GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)" j+ e) C. D' q$ Z* u3 F9 M" `
application and be as specific as possible about your promotion methods. Usually some time after
! l/ {0 |6 t; K- treceiving your application, the company will call to interview you. The phone interview is a critical
- P8 B% ?4 z9 V& kpart of the application process, and most networks will deny your application outright if they can't get
0 i: j- r* E( F; F. g zyou on the phone./ P+ K6 M: \5 k& G& @' h
Often, the person who does your phone interview will actually become your affiliate manager after
% ?2 {7 |" Q+ W% Dyou get accepted, so it's a good time to put your best food forward.
( r& F: s% q" b) z s; cYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 |( ?0 a( c g5 othe phone, but trust me, this part is critical. Have answers in mind for the questions:
( t- D4 ?9 M* L: s8 L% JWhat methods do you use to market offers?
' T3 H6 J; B2 h, k( WDo you already have a website you will be using?
5 Q+ a( H' e! L, `: U4 VHow much is your advertising budget?
1 d4 n3 x( s7 e8 i8 NWhat other networks are you a member of?5 U4 B7 M3 N0 i6 W- V; G
Who are your affiliate managers at these networks?
6 U, t; _( P2 G0 Z3 vDo you use social media (Facebook, twitter, etc.) to market offers?
9 m7 {9 g' J7 y2 P6 G/ t, EHow much traffic can you drive?
& \( q) t5 D$ R: J" _. a/ C& {Do you have a personal recommendation from anyone who is already a member?. F; C! @0 R: l; Q5 `& y9 n
Once you provide satisfactory answers to these questions, the network will approve or deny your
$ U# l2 _ K' R, K8 J5 aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ v! U2 c2 V: t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- R% D$ z1 x3 y( z2 i0 E
for the network can be helpful.: s2 w( S7 U5 E% ^0 C- J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 g C% U2 p' h; h/ o5 C7 x5 cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! y- t* x* q, s) y4 D4 G: p9 P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 D# n/ L c3 U6 B3 w2 c* h: `people can open a lot of doors as far as networks are concerned.
1 c! x2 q7 C, Z" G6 r" yAfter You Join a CPA Network, ?2 z7 R7 S9 G) ^# p( M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, @$ M! y: x$ ], Cand make an attempt to get to know them a little bit.
, {7 R' E7 T, O. E* [Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ M" C& x! n- L0 F2 y. x P" J
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 r; Q- U3 m% @- d {1 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ M; r$ a; O2 T/ `$ e8 |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! R3 P! }( o# x5 ]" k9 j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ u" H# y5 p* U8 S6 F) O7 qemail.0 v6 }# z8 K8 Y _" a
For more helpful info about dealing with affiliate managers, check out:
Y+ F+ Y) H" d# g khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 K! {3 h* \ H' ]3 m6 n$ thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
% p( V6 L; |0 B; A$ _, d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- q R; O* b1 A m
Set Up Web Hosting
2 d& v }9 c3 C ~7 BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, G0 k, D2 o+ a" T! a1 u$ P. Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 z2 Z! d2 o0 e% j+ o* e; \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! x ?& x! W. |" y- q2 _whoever else is on the same server as you.
: |, v/ N0 h" P9 ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; _5 z H e {+ f+ B3 j1 O
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* d0 n! D- o, d6 t* ]2 bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
], w {: d B! w1 HTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; H, |( n7 ?# M
house full of roommates (hosting customers).
# {) Z" M, j9 n( O) ~) }In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 g( G" F f: U7 _8 o- Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
# ]( z3 ?0 p% |. ~. T3 t) U7 @- Efit.
) o8 O' w9 E( ^6 ~6 C" l1 {8 I' TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than) H7 T0 T2 l, U0 v! ?. E" x* H: n6 z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 Y# F A q, ntheir food. Everyone else's food in the house has less space to take advantage of.
% [) a% U! z7 [, M ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For U" ^3 B, V7 R' @0 G" ~
any type of hosting this is a bad thing, and especially while running PPV traffic.7 S$ [6 M. C! g4 G- B
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 y; I! M" h" r" N/ k
inside the fridge to put their food, and other roommates can't come into that space. The server is2 l$ R1 V9 h* @' \! W
partitioned, so that each customer can only use a specific amount of resources at any given time.
% i( w; S8 e: l4 u" }& xA dedicated server would be like having the whole fridge to yourself. All of the server's resources1 Z1 r U/ n9 j
belong to you and no one else can use up those resources. This makes it possible to serve much more- M% a7 N- d6 z1 G9 J: o! ]1 M
traffic, faster.- p- l7 I$ X6 [ b; [2 m. K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- O& {+ Y+ L7 R# i4 w* V; yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' m# R" C# W+ D4 l' n! [here:3 w9 C& Q6 r* o6 ` [5 s3 A
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! K; t# ]8 e6 @- S
VPS&highlight=hosting
& b, |4 @ {4 A7 y8 ?5 GDedicated-Hosting-vs Shared-Hosting! C6 O/ c- C9 D0 @4 T# E/ G! |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 {2 {' h1 w2 J: i+ L
Hosting...Your-thoughts
# {9 m: q3 `5 Q( Z z4 q3 u+ v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ ^4 U! Z3 k* |$ ~% a* u* C
Hosting Providers for PPV0 u a! v0 C, \% @0 d
Beyond Hosting" }) C# d. ]7 n4 B3 d) }- e
http://beyondhosting.net/
. H& u' B/ L7 s, F4 n6 vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 l3 |' K, y8 B1 ^; |7 Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 m( o; I( ^; Y5 H
direct linking with PPV. Also, these guys provide great support.
$ B# @" f4 j6 `" ]6 D8 k g; pProsper202 Optimized Hosting' T6 U6 v! h7 x5 B+ b- m
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: n( B3 ~) e2 y* K, }9 O5 S% S; Z( {CPVLab Optimized Hosting& W$ w3 }! `6 |
http://beyondhosting.net/CPVLab-Hosting/
7 {% f2 y D% s xDomain Names for PPV
( q, B: L4 u( T9 TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: n( z$ l7 {: Z4 l/ g( h
where you're going to host your tracking software and your landing pages if you decide to make them.$ c) n6 W9 c$ {
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ e: O) ~* ^4 L9 r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 |; F9 ?8 _5 l" y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" E' B L/ y8 T1 U
term or build a whole website.2 u% T3 |% U5 n; x" E4 U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& w# @1 H( {0 {; t1 j) Ptracking software on your domain. This is really important, because it is necessary to track your
4 M* k4 z9 W0 `" _/ ]& D) dconversions down to keyword level so that you can optimize your campaigns. Without proper a8 ]: h# `- r# Q+ ~
tracking, it is impossible to know what is working and what isn't.
5 p8 B; b. j* d2 lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- L$ `* |* s( I N( z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- y; c5 D: a# c/ l5 _Prosper202& z; P3 T8 X2 V9 b+ g
http://prosper.tracking202.com/apps/+ q; _! O% ?, y# Q, e/ C) \' e
CPV Lab
( G" C+ T4 H, shttp://cpvlab.com/% n6 D# k3 O+ u6 U9 o
CPVLab Help Videos* u' K Q$ s! n; B: q
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ Y% I7 @0 S4 V: yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an k$ N% _/ z0 }! E7 N# i& _% ^( J
industry standard.3 w& u4 {& M! r# v! @$ }5 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 x! ?- Q3 n1 i# b. G3 K4 |# dCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" t+ f! ^- r! q: s
good support if you have problems with your installation.. W, i1 k/ G4 l0 Z. ?6 M/ k- M
Tracking 2020 J( k) v6 u% ^: v4 x0 o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 s6 T; `* M. h5 b; O! Z" d+ z7 j; S
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 W/ ]# C4 u( p6 G1 J
area." j: `0 @: h1 X, ? K( Q3 E. k
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 I: i% R1 l' f5 |" K7 \7 F+ \ e+ M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 Q' w: u( X) T2 A& ^ ^
interface, and their hosting.
( s# ]9 @& x( b; c) oAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords6 _. `7 v5 P. c q
and targets which you are bidding on. Leaving this up to chance in order to save money could" N6 o, q, n+ H; s4 ^
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 v0 [! o, U J+ D& b
were using.
: M3 B8 P! O) hChoose An Offer
1 z* T) X; |" i# M# I I: s3 }: ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 I; V/ U' V0 e# a1 R9 _2 V
Lesson on Offer Selection
: D4 `/ m- J+ n! b+ z9 s$ @http://www.ppvplaybook.com/forum ... on-Selecting-Offers) F+ g9 } ^; p; e$ O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 ~* Z8 K+ R; z# U" ?: ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 Q% _4 l. g& s. _ I" k) c0 {LeadImpact as the traffic source." b0 \0 Y6 c4 t q
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 `0 _3 o8 F0 A" m; g0 @1 sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, r1 K8 Q7 u4 V' q0 @/ Xcampaign., F' ^: q, J8 y3 ^1 R( L) W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 x X$ @. P) h7 f* K& m3 }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: s% k' @' n9 M' q' Y
that all traffic is accepted.
2 v0 E6 _3 K3 }# }$ M6 {& KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 [& x' M, z9 X3 _& p1 ?6 jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* M" @9 x* L. ~
get creatives like banners or images specifically for the offer.
/ ~0 q& ?( z) ?# y: J8 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 _' Q$ @3 H5 l; c3 L1 nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 d5 k: o V0 l% X5 ?0 m y
track my keywords. Without doing this, it isn't possible to see what's converting.
% {7 }9 n2 b8 ^In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 q$ Y5 X) j; m# Q1 y# d @" D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- R' u- W5 h w: a' |/ j
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! Q+ b# h, r& l N0 o2 wbottom of the page:
# N( H) q& b3 ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 P0 S5 R/ _( o
Click on the offer → pixels → Add a new pixel and this comes up:, e' @/ E5 K, P* \# a
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( q% H3 g& u, t6 d# |2 Afrom your software into the box that says 'Enter URL of image to load'.& l7 ~/ W; C$ l4 l: K
Once you do this, it should look like this:
! U. j% A4 U5 P4 m! l y% T2 B! W. i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; o) x( v- k1 B4 J% i# H/ O7 j
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 Z) h+ v" I8 V8 r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 `, Y/ W/ W; s
Prosper or CPVLab.8 _( B( N: b1 W. n/ x9 V7 h
' C \! t2 R! \; }( S4 R
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发表于 2012-12-27 18:47:17
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