|
|
PPV GUIDE [PPV新手入门][28页]
2 w$ p- w8 b7 O1 `8 s( ^2 i详细的请下载电子书！
+ C. Y; |+ J& n% l4 u0 x m' K$ W
7 X2 U( d z r! JNewbie Guide+ G, i& Y. M# j/ H3 ?3 s
PPVPlaybook.com- g w! J: A* K. V3 T: g
Tracy Shaffer1 f6 n% @) ]+ b8 t) a) r4 r v. l
David Ford
1 }2 K# y* ^+ `0 I& {# s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 W. z8 \) {4 f/ c/ o; N0 ~0 D
Getting Your Mind Right to Start Affiliate Marketing
/ ^* k( \# G7 Z+ i3 R6 ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* [+ B: m+ H3 a
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 d! {8 V. o& G2 ]6 d+ C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 o9 J# O+ ~! M/ l7 }with any success, these claims are laughable and far from the truth." e1 ^+ Y' _1 k( \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' H) u6 `! U: n+ y- z! \# A6 e$ ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and
0 H; {# O3 p* C! a z$ _, bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 _+ F, B: w1 ?: @6 R7 I1 K3 Doverhead.6 |$ x6 l* |8 b: \, a, D- B
The winners in this business are the ones with persistence when nothing works, who know there's
% H7 M9 a7 }% y( t5 ]5 K0 Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, w+ \0 C. Y @: _8 `, T/ y4 @, u xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 F: T- E) ?+ ]" L9 }0 x5 a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 e2 N& \9 Z: ]% Y
Most of these things happen suddenly and without warning, and they all contribute to the amazing* A- u. i- m1 n, E5 e4 K" w: L* |1 r) @; N
learning experience available to anyone with a few hundred bucks and the ability to open an4 e% ^9 }; u" Z; }5 h0 Z
advertising account.
- M2 M/ ~8 U. q& cYour competitors are willing to work at this around the clock. This isn't a push button, instant business
( W: R! ]; o5 z, G5 R/ vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 y: n. r, I+ \4 {& ]- Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 i. @5 X: T5 Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! e; G! R2 X3 s! d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% `, k) l* Y: W* d p; @" {+ Sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, f' W. n! |$ e! _5 rstarted building.- [, O- R- D3 u/ r% c: P) I0 E8 A
Things you need to get started:
9 O# K; F' `: ]- J& k5 `8 ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 Y) ^) u8 O: x, l2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) T* l$ y) \- @' j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 \2 a0 m- D- k. Z, O7 `9 h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 y# V$ r" |9 Z; t% Z2 c
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 x1 ?6 M6 j6 A: q* ]with PPV.
9 A0 l# h, O4 O/ SBasic Getting Started Definitions
! F/ }& [% T i. _Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
{3 X( W+ q% X0 D4 V( a& Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" I4 E8 I" s1 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* _) `6 B8 Z4 i/ |5 s/ z+ o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 m: a5 O2 e0 h% x jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 P) v7 s* c2 }6 T# Y1 m# ereceives a commission on that product. An example would be the Amazon.com Associates program,- \, A0 |4 [ `8 `, D( C
Comission Junction or Clickbank.: K; I# d4 j0 z* Q) {1 b* S3 ^
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; O4 n9 z0 S' K j: N8 P& U
an action like filling out a form, submitting their email address, signing up for a service or sometimes. c5 }3 `9 U1 U# I
buying a product. An example would be Ads4Dough or Neverblue.
4 r, Q0 }2 y4 |1 S- kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: h4 b# o5 M( l* J
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 c' H! r3 U! w x% O8 L& F* I- [! @" {related to an affiliate's account at the network. Having a good relationship with your affiliate manager, N! B8 W2 M9 |8 g4 r7 B c& D5 K( a
right from the start can really help you.5 B2 L1 q0 J l. {8 f% Z# T" f
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; f: G A& |, v- z* i$ y/ \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. M w" m' m/ k! c3 q# \" X8 M9 nview, starting anywhere from .01 or .015.7 y7 d) q4 p: q+ B, i0 ]5 B
In order to use this type of internet traffic, the affiliate can sign up with a number of different: L- I3 Z1 m2 R' e% {+ D" Q) Z1 c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 j- C! w& ~: o! }
MediaTraffic, and AdOn Network.1 U% t$ l* `4 v
Don't popups get blocked by pop blocker software?% k k/ M2 J3 G) u
No. Popups are served in a new browser window as if the visitor had opened the new window
. g3 e& \* e$ N3 r r! sthemselves.$ R% I- p! S" q: B, L! D3 T. j
How many popups get served to the visitor?
4 l% c F0 Z- I) q( G4 |The number of popups served varies depending on the PPV network. Some pop more frequently
) A5 h; `0 R- F$ { R: Q6 m(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& L0 c8 f- `& m, c+ X
serving this kind of advertising, so they have to toe the line between keeping their software$ A) O* n0 K/ m+ h
downloaded and still making a profit.9 B' X+ d6 \3 G, T6 S
Isn't this type of software bad? Why would anyone keep it on their computer?
$ d; [# W6 @2 {7 W" C; o) dNo, this type of software doesn't harm the user's computer.
1 U1 d9 [) |6 G7 x% kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 B/ e8 t: [& B8 a4 d, C$ J: u8 Ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so; T8 a% c3 @9 l1 |# j" H
that they can continue to have access to the incentive.
/ s; {, T* I: T6 H) B- p" \! ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 [ R# H$ o! G" k* S1 a7 XHow to Get Accepted into a CPA Network
# e; r7 V2 Z# KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! l+ I% }7 ?3 l# `3 O! B
to start looking for networks is Offervault which lists offers and lets you compare payouts across( @' x; U \6 `" E& }
different networks.
$ A; N: V" ^. w- G* l9 SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ z1 v; u7 j! o4 k9 N, j$ W
application and be as specific as possible about your promotion methods. Usually some time after" |6 \# f8 l, {! ~( C, O
receiving your application, the company will call to interview you. The phone interview is a critical" X3 u8 Q* w9 I3 B+ ]4 ?$ c
part of the application process, and most networks will deny your application outright if they can't get
2 j* D; z$ s5 T6 z& |! J0 {" Ayou on the phone.
$ b4 t$ I6 b2 R, t! gOften, the person who does your phone interview will actually become your affiliate manager after5 D7 K% J# X) [ @$ T1 h3 T' l
you get accepted, so it's a good time to put your best food forward.
' I5 i" D' n1 U& F8 |3 X8 N8 _5 bYou might not relish at the idea of someone grilling you about your internet marketing methods over' I5 N7 h X2 }9 T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, u, L4 f h( D# [5 r( x$ hWhat methods do you use to market offers?) m2 [8 A, d) z& x. J \
Do you already have a website you will be using?
: j' B- D3 ^# E2 L2 ?: |" R( `0 tHow much is your advertising budget?
( _( T1 s- o; V$ ?What other networks are you a member of?
" f! k2 n( g l/ \4 BWho are your affiliate managers at these networks?
, {" D, B. u Q: V$ v; z6 {& uDo you use social media (Facebook, twitter, etc.) to market offers?! F2 p U& {% Z
How much traffic can you drive?7 j0 C# e6 F! W
Do you have a personal recommendation from anyone who is already a member?
) W, u2 g+ ^1 @2 q3 s; W7 A4 ?+ vOnce you provide satisfactory answers to these questions, the network will approve or deny your- w& f j4 T2 r4 r
application. If you get denied, just keep applying or call someone on the phone and try again. Be" C6 E2 R' \" ]: l& y) e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; n) W" ^, w! U6 g, P
for the network can be helpful.4 m1 I4 [" ~$ }. u* g8 g
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 W& T- C- R! J) S! BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 U2 g3 s6 q: A% g) F. p6 Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; j( p, e. Y" b1 Y. z* V4 Z8 m
people can open a lot of doors as far as networks are concerned.2 U/ y0 Y: |5 O8 s
After You Join a CPA Network: L' H }% a4 E( f' M; I; { d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! S: T2 u/ |/ y3 Eand make an attempt to get to know them a little bit.& C! \" }: R$ v! d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 C4 g& ~) g3 G, @7 q, R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ J4 X0 s3 d2 l- J3 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 f+ n6 I1 b5 b( T4 u% wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* b, b1 s [8 _% n: ?$ H- ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' A% g! Z% `! {email.
+ R1 m, \" Y# O2 T+ ~For more helpful info about dealing with affiliate managers, check out:* j! m5 Q2 t- F% ]' P, u5 C* o8 l7 g8 Q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& G1 e- P0 m8 L# m0 E- X& C
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% R) T+ ^0 H4 f9 x1 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' s# v) ~4 ~# [% A! h+ kSet Up Web Hosting
: K' @3 L: F! E5 wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 k# Z% b! g4 T1 f
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 B* c0 {6 m/ e, n0 T" d
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 l( F! _% d# awhoever else is on the same server as you.* O! \& S o8 u. ]; W- d% k) v( Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. s+ t( e! f3 `2 C* l3 xenough that the visitor can't close the window before your pop up is even shown. You have about 3
! x! K# Q9 c* B6 yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 u& e" K! V2 V- QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ a1 q3 h% n, r. d
house full of roommates (hosting customers).- C+ a# Z' s- a P* J2 Z: ^9 T
In shared hosting, this is like having roommates where everyone has no specific designated area inside
) [* n+ j! s" N5 N& q& E; Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will# Z+ y' V* R' c4 V* v! r
fit.
9 h! r5 [+ |- `0 J0 ]Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 F0 W1 C; a; m/ T1 |& p5 {; I7 a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ W. _8 f3 x9 ~6 e: U* Y& a0 Atheir food. Everyone else's food in the house has less space to take advantage of.. ^4 @) H% C3 S8 w( H/ l/ h y! P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' }; q9 [# k# E$ g) R/ k
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ L* e2 Q* Y- ^5 O# o3 D7 x3 ZIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ a3 U0 { [% K* t1 uinside the fridge to put their food, and other roommates can't come into that space. The server is
; p/ S% i6 Q! g* F' R& spartitioned, so that each customer can only use a specific amount of resources at any given time.; R s% U Y7 A$ _8 Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ ^% Y/ F7 S8 e; u/ I, o* ]belong to you and no one else can use up those resources. This makes it possible to serve much more
8 y$ Y5 R" I5 |traffic, faster.0 B% |; a% U. ~! q( c# J1 r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; R4 h: ~8 _3 ^& h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, A* p; M7 O" x9 x5 ?! N8 [! There:
1 T) ]& e, a% shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- u1 t# Y1 s: k4 K
VPS&highlight=hosting
6 J# Z+ s2 @0 S" ?" k& T H0 k' kDedicated-Hosting-vs Shared-Hosting
) L# ]4 j5 K5 Y* whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" ^% `. c9 a- t% \( v, l/ n
Hosting...Your-thoughts
, D& K" k. G- s% D. \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& s& l! Z, D- M' ?# f5 F' Y t
Hosting Providers for PPV
6 v* q# L2 k# }$ n; v) mBeyond Hosting. B" \" {6 `$ `, l4 L& o6 W/ h. b
http://beyondhosting.net/; k: j4 G! u3 Y# N! {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 T, |: T+ H+ l2 @1 Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' x% |. s" ?0 z" J) ?* W3 `1 Y
direct linking with PPV. Also, these guys provide great support.$ x) y6 d) g3 |" |+ i% w& F5 B
Prosper202 Optimized Hosting7 |; g) ?" r8 L; s1 Q+ F
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 r. U* w, K, A* B% }CPVLab Optimized Hosting/ i. G0 q. f$ L0 ^5 g9 ~7 B5 D- X
http://beyondhosting.net/CPVLab-Hosting/, r& R( S/ t& B& h* C* w A& P
Domain Names for PPV" Z7 z3 T1 J1 W, u. w2 O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; B8 j0 @7 J8 m2 T) f) f$ E7 xwhere you're going to host your tracking software and your landing pages if you decide to make them.
) r1 `( d$ H& jOftentimes people wonder if they should have a specific domain name or a generic one. One generic, s. G% k1 A& @" e% ?8 i" r( F: @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,3 q/ N2 j& ~+ p3 ?3 a; n4 N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% d: |7 n. i& a8 O6 I: s" n
term or build a whole website.
8 [9 K' O0 I$ GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install: p9 @6 {: S0 h2 {% Z# ?8 T) }
tracking software on your domain. This is really important, because it is necessary to track your
- k0 U& m: V$ i C$ r; Yconversions down to keyword level so that you can optimize your campaigns. Without proper
8 k# \# [) { |4 Ktracking, it is impossible to know what is working and what isn't.
. d' T: ?* r" l. a$ K4 PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" P D4 H) a+ F2 o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., Q$ d2 ]. R- j
Prosper202
8 R( U- T; G8 \( D3 Ehttp://prosper.tracking202.com/apps/2 o9 R) T1 s1 q" \4 r- S, H
CPV Lab& @, T+ l w# A$ M
http://cpvlab.com/& y, `' M+ f2 p) j
CPVLab Help Videos
2 b+ c' P* h6 U2 bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
# X J+ Z1 h! ^$ QAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 W2 G" Q' U& K
industry standard.
6 p2 q2 s; i$ [8 y" Q+ Z* N! ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* f, y, K' w& S
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# \2 g% ?. @2 `0 o
good support if you have problems with your installation.- k6 T G! _# ?/ K1 Q3 ~
Tracking 202
7 C+ h }+ W. o+ T2 Z" YTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 V# @- p8 A6 K. c; O, r3 ^" ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 s: X8 H& P9 p$ larea.' z- v+ R' [3 K: [% _
If you choose this option, keep in mind that your tracking software, one of the most important parts of) z2 X5 \- `- ^' I7 U: b" }( c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 x0 m9 l2 U8 K' e' |interface, and their hosting.
5 E* `1 m: ]* _. U3 S" D# VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
g0 f0 ]" k# Z$ m2 |' ^and targets which you are bidding on. Leaving this up to chance in order to save money could- F( E: K6 ?7 s( t' V, V+ p2 t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& ?" k7 L4 w( T6 v9 Rwere using.
$ M Q1 V i4 o# D7 d! D( hChoose An Offer# u. `% g7 \: X
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. g# X- V, [/ B4 E( B
Lesson on Offer Selection; W+ r0 _4 p, ?2 H# Z5 \9 q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ s3 V2 a( K* a6 ]3 x0 Y# U+ p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 [' \0 t6 \4 i/ PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! c( p8 X( p/ G7 KLeadImpact as the traffic source.& H% R7 h, F; |+ p
Now the best way to learn how to put all of this together is to just get started. For some variation in
) k. W. [+ ^& i5 Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) ? q2 P7 M1 C0 Z7 h) Icampaign.
+ g, l- a# U2 b* m5 [' pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 D2 A/ y, ^1 R* q# |* c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 L4 k! q R+ e- \! L; mthat all traffic is accepted.( H( I& C: c8 L, J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. ?6 I4 Z. f+ G! z6 x e: Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( d9 a+ k% a7 y/ D7 E
get creatives like banners or images specifically for the offer.# A. z! [0 J6 s4 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ N1 [ Z" { e- m0 i- U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% K: ~2 `# J( |8 N) S* gtrack my keywords. Without doing this, it isn't possible to see what's converting.( f; K: s, [5 C! e+ W* u
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, p- C {3 Q. w* o7 u5 ^# I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 z$ H% Z: S, H" Q. K) _" L0 D
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 z, W/ W, U; o* F0 h
bottom of the page:, c) y' A+ t9 w- g% o
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
d. t& l) O8 c/ e* R( rClick on the offer → pixels → Add a new pixel and this comes up:
; B! c8 ^: z z0 Q( A" |9 VMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& L7 t8 |8 x3 [- ufrom your software into the box that says 'Enter URL of image to load'., h% P" L5 g6 T& w% z" ]. J7 Y4 k
Once you do this, it should look like this:
5 Z2 o, Q, s6 E: z9 u! R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' j" U& \1 x) S& ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 u$ ~5 h2 U: y: w1 H1 g0 pNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' I0 o7 ]$ i, p0 g% xProsper or CPVLab.
9 { Z+ N! v9 l' ~9 Y
4 |) ?9 Q9 C, @ |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
