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PPV GUIDE [PPV新手入门][28页]- p0 a. `% x8 ]
详细的请下载电子书！
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) g) h9 W% \- Q A
3 n1 i6 @7 x+ g1 uNewbie Guide4 e! C$ O# ?# y" z
PPVPlaybook.com2 u1 Z+ d e# d
Tracy Shaffer* C8 U! a# H- A4 F" ~* Z
David Ford
9 v0 f0 g& k' b* n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ c. { p2 q! Y* T6 m. @Getting Your Mind Right to Start Affiliate Marketing
8 m# I) Y9 G( I( O" b; A: \% n! HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 D5 f, Z# O) ~6 i* j' O" u: f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) L' j0 P4 o# x: Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ T# {% {* D0 N; owith any success, these claims are laughable and far from the truth.4 G+ M6 Y3 ~' E, g7 f( w" _
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) a6 ~$ u6 G; _( A% @flow management. The main benefits are the low barrier to entry compared to other businesses, and7 |7 t! ]1 n* R
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% \! r" m `: yoverhead.
2 a% z6 M' D; j7 ~1 hThe winners in this business are the ones with persistence when nothing works, who know there's
+ Y6 c2 W2 G' Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 ]. s: o4 S( i9 h- N. m
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! J+ S6 {5 O3 x, }, gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 g w0 o3 P. B. D3 e3 ]Most of these things happen suddenly and without warning, and they all contribute to the amazing3 n7 }$ [; O0 \- S' G2 `
learning experience available to anyone with a few hundred bucks and the ability to open an
* B- S, o8 g8 H" ?advertising account., H8 M2 @/ G1 ^# }8 V6 {% v$ R9 O4 u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 v) z1 g1 J" }2 S8 |7 H4 ^5 e3 [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 `' ~$ \5 j; m6 Y2 Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 k; Y* z/ [' R+ F4 B/ J' s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( Q& b5 F! y5 X$ M* u& I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 A" F; p/ i' i! h& l- L5 p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ Y+ \* F1 w& g
started building.! H, k0 u) S; \9 x
Things you need to get started:) J$ A8 ^' j) b. h1 H3 z% I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! O! {* @. H+ ]$ H6 \- i( A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 P Q! s9 a" j' F+ n3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) k% d6 k: U J; w4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
Y7 N- f. \% @0 V8 U$ YThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
# c$ f4 b" b- E8 qwith PPV.! f6 ^/ M C* C
Basic Getting Started Definitions; @# f' N7 A/ b; U
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more ~2 [ ~! E( n C* p1 K- T
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( i) b, x4 R( z% T- h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* W. }$ b7 r9 Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).! r" }3 ^3 y* j4 V
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ ]9 I* F/ R7 k- D0 x' k
receives a commission on that product. An example would be the Amazon.com Associates program,' a) C; E0 x* [8 j6 H5 I
Comission Junction or Clickbank.9 A( A3 o# b1 U& b4 @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ K1 Q' |; I: |/ |3 R" P" @7 a* m' San action like filling out a form, submitting their email address, signing up for a service or sometimes
0 D9 U4 a4 V- b% Bbuying a product. An example would be Ads4Dough or Neverblue.
8 J, b" j1 P/ m4 tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* t4 D+ m, J1 |; s1 ^9 Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' s6 S- F( X+ T( u2 g" yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( G; |) N% w( i% xright from the start can really help you.; n1 F3 e& X9 I; C2 v6 C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 G W0 E/ R" a; z/ Q4 D
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 k7 J( }4 F; O. f- K4 [; \4 sview, starting anywhere from .01 or .015.
2 P( k p7 E) A: J: UIn order to use this type of internet traffic, the affiliate can sign up with a number of different& q+ h2 J% w+ ^/ D; k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! H! [* B) k4 w5 Y6 {! wMediaTraffic, and AdOn Network.
) v5 L: F) p; Y- M( N3 |& v1 d2 Q9 uDon't popups get blocked by pop blocker software?
$ g" w; R9 z, q+ {No. Popups are served in a new browser window as if the visitor had opened the new window
: {) a* Q) S1 k7 _themselves.
* ^$ j% m: |* b' Y! T/ n6 yHow many popups get served to the visitor?) N; C1 \, j4 P1 m0 i
The number of popups served varies depending on the PPV network. Some pop more frequently* k7 ~3 `/ C! f: P& ~5 u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 H( V, B" k6 n' f2 s4 y6 d
serving this kind of advertising, so they have to toe the line between keeping their software
( |. N1 u9 C# j( z" a) `downloaded and still making a profit.
. b2 }9 h9 f7 l& Z( k. ZIsn't this type of software bad? Why would anyone keep it on their computer?2 x1 }) O1 R* x1 G; b3 n+ s$ j- g
No, this type of software doesn't harm the user's computer.
2 T2 U/ y/ h( y* A" ]. lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, L( p4 k7 k; ]( q4 j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so P$ I0 P h' V# p: L6 {
that they can continue to have access to the incentive.
! @8 h" w, k* k$ c6 @. g; S; v1 N. q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- V0 X0 D) B7 W3 |3 n2 sHow to Get Accepted into a CPA Network
3 z* X6 M# }) a8 @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( r" \/ J T' ]7 m4 cto start looking for networks is Offervault which lists offers and lets you compare payouts across2 T5 g3 y. M \
different networks.+ Q( p8 R$ Z6 w ?+ A6 R. I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ A, F) s) O- ^8 w
application and be as specific as possible about your promotion methods. Usually some time after
0 y7 O9 g8 W. m' C! yreceiving your application, the company will call to interview you. The phone interview is a critical* o# J' ~) o$ @9 a2 n
part of the application process, and most networks will deny your application outright if they can't get
) e% B) G6 i6 p! h5 qyou on the phone.
) H" a7 D0 A3 R- ~* ^5 {Often, the person who does your phone interview will actually become your affiliate manager after
2 S5 ?4 w6 [7 j' f: D+ G) yyou get accepted, so it's a good time to put your best food forward.7 ]; \ @# ]3 c
You might not relish at the idea of someone grilling you about your internet marketing methods over' O* T! `! E8 G* ^. W" w
the phone, but trust me, this part is critical. Have answers in mind for the questions:% e$ c# c% x+ `6 `4 u1 L3 s H
What methods do you use to market offers?
7 b8 X: L$ ^2 t, O( a7 X4 gDo you already have a website you will be using?8 c0 L* {9 Y9 z: ?7 L" _/ \
How much is your advertising budget?
$ q9 c/ I8 y/ s; B2 M$ o3 PWhat other networks are you a member of?
* r9 k) A, X. f; {6 j# [& OWho are your affiliate managers at these networks?
# _" E5 I( [6 m5 E* i& z# aDo you use social media (Facebook, twitter, etc.) to market offers?! W) Z( q0 q- ^, h7 O) y
How much traffic can you drive?8 u5 w: h, B0 x3 o! T: p Y- R
Do you have a personal recommendation from anyone who is already a member?" ^* k; N, S$ X. K# P$ `/ x# ?7 m. G
Once you provide satisfactory answers to these questions, the network will approve or deny your
" `. u- s4 n, w" k5 B, \" I& ~application. If you get denied, just keep applying or call someone on the phone and try again. Be2 t9 l' ?5 M9 h& j- } m8 J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" u: G" E0 i0 ]4 I1 Y$ p+ qfor the network can be helpful.
6 Q+ j$ k) j. V: p5 \1 QTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: u1 q0 k7 x2 T4 ?1 J7 O6 MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( M" h9 V8 \* R: s# G" m* Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
U b# l( p; w U! e8 L# K5 Xpeople can open a lot of doors as far as networks are concerned.. F8 Y; r5 j0 G! m
After You Join a CPA Network! I# m+ Z* S9 p+ w6 D& @3 y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 ^7 z; B) L+ m' N7 ~+ Eand make an attempt to get to know them a little bit.
& N2 Y2 K" Q& z& y/ [% q5 g% vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 o$ G2 k" V( A/ d# J& y# L" u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; ~) r. ]9 g2 X& h" u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' x0 A# m# C4 V8 Z* }
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 \& b0 H* F- j( F: vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 ?- P. F/ f, femail.3 U, T9 K# E7 u j/ V6 ?. ?7 n% N( i x
For more helpful info about dealing with affiliate managers, check out:
! [5 Y9 {' ~" h2 ?http://ppvplaybook.com/blog/musi ... -affiliate-manager// i2 [5 G) W' q- r
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; L6 }6 ]. h# r; @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; p* I# W9 C5 d- g, @
Set Up Web Hosting
, B: J+ L- c0 F5 t P" ]* d: eGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said( v$ u5 S w8 \9 k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& T* ]- _6 j0 H8 vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: n3 A) K: \8 a1 g% w( Awhoever else is on the same server as you.! v9 F# t3 l1 C0 p% Y. C% }2 Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- i7 Z# Z, |# H* P5 {enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 p0 o- ~8 s% B, Y2 ^" xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! l! ?1 T2 F* b6 g# u( j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' U9 h2 ^( o8 k! [& n5 z+ hhouse full of roommates (hosting customers).
( ?& L( q. S, |- m5 g1 ?# RIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 u; F% K |7 p% J( I" Ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& L) \( o+ k# V# sfit.
6 {4 w4 D) C$ F- M0 u* z& ]! lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than6 j# `/ |$ Z/ }4 Y+ `+ v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- I7 `+ C5 T3 r: Q; A8 j
their food. Everyone else's food in the house has less space to take advantage of.
! X% r$ l2 K( }. ~) W2 eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 u$ _/ l- m" {) ~, \: S, Pany type of hosting this is a bad thing, and especially while running PPV traffic.
7 ^6 x5 u( M/ `9 aIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ M8 J& R4 L' S8 A P8 B B" @
inside the fridge to put their food, and other roommates can't come into that space. The server is/ X9 o2 j! \6 }% J8 Y
partitioned, so that each customer can only use a specific amount of resources at any given time.$ {$ A0 I4 q( O, r$ k
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 d% j; b2 S: ubelong to you and no one else can use up those resources. This makes it possible to serve much more
3 a6 g8 C. N# t3 Etraffic, faster.* H- R& P7 C+ O4 U5 |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- T# N% o8 j- r3 A1 B4 W4 iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% T) x/ z* F9 L, b5 P7 A
here:1 h( Y& l! x% R2 E8 y- g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, G7 T: S+ x' \2 \8 Z
VPS&highlight=hosting
7 F8 R& m9 B" M9 E+ ^# eDedicated-Hosting-vs Shared-Hosting6 o' j0 T) z' q0 W3 ?- L, ~) @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ i5 i# e* K1 w3 e! s) ]Hosting...Your-thoughts2 i" X! E/ Z1 N* n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& h' _5 t) T& p0 ~. q
Hosting Providers for PPV
0 W$ C5 Z: X; m7 Z9 K& y0 _/ y, ]Beyond Hosting
f% i$ J8 @% lhttp://beyondhosting.net/
1 _) U. _+ b3 Z6 x5 s2 M5 e$ aWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 m5 ]6 B5 \7 Z9 g2 ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) R9 C: X2 c" q( S
direct linking with PPV. Also, these guys provide great support.
" N; A% A. K5 P2 N7 p, M; u5 oProsper202 Optimized Hosting
% V1 P9 S$ D$ I% Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/% P1 W, J7 e, f# T
CPVLab Optimized Hosting+ c+ D4 S# U# s) i
http://beyondhosting.net/CPVLab-Hosting/
, W, V z% x" \/ gDomain Names for PPV
: T& n7 m3 B) n2 `& |9 q/ g+ wOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) b; F, L) m+ ?# C6 v3 C9 A5 hwhere you're going to host your tracking software and your landing pages if you decide to make them.
" j8 B0 F4 L9 \, ]3 vOftentimes people wonder if they should have a specific domain name or a generic one. One generic,) P% \6 l0 v _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,' x% ?( R1 m7 W3 k/ q; z; J! Y4 f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 c( }4 D" h: g7 Bterm or build a whole website.
$ N" C. X; N* \: q+ U; u1 iAfter you buy hosting, a domain and get those all attached to each other, the next step is to install: {8 a5 _) D% ~8 \3 w0 P$ t
tracking software on your domain. This is really important, because it is necessary to track your
3 ^' I9 z! _4 F5 w# iconversions down to keyword level so that you can optimize your campaigns. Without proper
$ Z0 y3 Z) G# M6 o' b5 A7 Ptracking, it is impossible to know what is working and what isn't.
# e. X$ h& v' I1 c# fTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ W% a6 `$ s2 o4 ]) C! W% z/ h% Uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ v1 F6 f% I" y3 L8 e1 A. I( `Prosper202& K! `9 a Y+ b' M1 Y/ i9 }
http://prosper.tracking202.com/apps/- P: R' j5 Z5 i7 A0 D) r; o, ]9 r
CPV Lab
" n* i2 l/ z+ ]4 ohttp://cpvlab.com/ k% o$ U- c% X" _& ?7 S: \0 S
CPVLab Help Videos
2 |. b. U2 b; O+ h1 ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
& \+ t3 Q' b BAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 C# \: s$ X/ j8 z4 Y
industry standard.
/ F4 Y, d% Q' s3 S" ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% }& W8 K0 d x I: S3 ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 u% F& u0 d6 V2 H% E, p6 z
good support if you have problems with your installation.
9 I& v7 B* Y) s8 oTracking 202+ |6 s: ? ~5 k, z7 H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
K9 t' m0 l8 \$ |' j6 Ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 n& j5 Y2 ]" s- o6 g! M
area.
4 s" z$ j; d% v6 O: kIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! X% i# @' [6 x t; y i ?your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( e w' L; d# A8 G
interface, and their hosting.& _: \3 O& ~2 M3 \* V( L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords+ k$ B: W( q+ z/ v
and targets which you are bidding on. Leaving this up to chance in order to save money could
[( C( r6 L" K d3 V7 }5 Vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you4 E/ G0 U& p* M: p3 m
were using.
# ?8 T8 j8 H; Y/ C x8 g& ZChoose An Offer4 E Q9 a2 F0 l# ?* a' S$ C1 k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' J1 j4 P$ @+ A' p9 e- m+ ]& i, Z
Lesson on Offer Selection
) I5 t+ O7 m+ E# I! T: V2 Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 |7 g! g! b+ v1 FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% p/ t2 K; B+ y; v! t$ j- xTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; [0 u6 U b5 O1 m) p4 S! z/ ILeadImpact as the traffic source.
1 O* o# E3 P: e* @/ ^* ?1 {Now the best way to learn how to put all of this together is to just get started. For some variation in
3 U& t4 t; k- s9 @3 d* X5 p# w& ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) o- C% a. W1 w! P( S3 W0 p5 q; icampaign.
# W' I1 v" V0 c0 r$ {# ^! P% I7 ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' R( A' ?% o. s+ W8 Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 F& @9 p, q8 Ythat all traffic is accepted.
" }0 D% v* h% e9 c1 dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. d4 `- z! p( o" [; }2 \5 k* G' _
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can {* o+ ^* ~1 b+ ]6 d1 S
get creatives like banners or images specifically for the offer.; t9 m, N' N7 w# J' d- P. i3 E7 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ ?" w! _8 v) M2 K! W( n1 C& uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 T: l* z. m7 W- S9 I+ z& o( N* \track my keywords. Without doing this, it isn't possible to see what's converting.- m9 v1 j& ^& V% h2 X+ f, J
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; [8 R3 j; e; h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 }0 }! L, A2 i8 S# s q+ IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 D' C+ d$ f$ G6 \; ?
bottom of the page:
- J7 J; E9 u; r. F7 PNext, I have to cut and paste this pixel into my offer at Ads4Dough.$ q) [8 {6 Z5 a8 l4 U6 n6 I2 O
Click on the offer → pixels → Add a new pixel and this comes up:# X8 a3 \: S/ o9 A N* ^3 O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 A8 ]3 \ _/ |/ G# C) |from your software into the box that says 'Enter URL of image to load'.- J e' T0 s$ n2 m8 i
Once you do this, it should look like this:8 D# G& Y% h) g- E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 t# E0 Q6 }7 L1 y2 }% L5 {: f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: f& ]( B/ T% p* X, |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 t/ Y3 _; A0 ?' D; x
Prosper or CPVLab.; f/ R4 W. C0 n2 S# L- ?6 `
- w; R7 T$ t$ ] s/ `) s |
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发表于 2012-12-27 18:47:17
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