|
|
PPV GUIDE [PPV新手入门][28页]" A2 c: f$ I' o% F' n
详细的请下载电子书！
L' l2 Q/ D7 {
" w8 W! z/ r7 |: B" ]6 v% T4 _; x& T
Newbie Guide
' Z# R# ^4 @1 s% d- X; v* r# d7 h8 gPPVPlaybook.com# t7 v, u& j$ L; N% A% Y
Tracy Shaffer& U5 H( @' a$ W7 ~2 q- o( D
David Ford/ a8 a$ v8 @, _! A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 T& s8 Y% _0 i+ { f
Getting Your Mind Right to Start Affiliate Marketing0 P0 ]6 c! U, j9 s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 H6 A7 R U8 V$ ]; _' m6 I; V/ Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" _ D1 N* V7 wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 K3 {, x0 G; V. b
with any success, these claims are laughable and far from the truth.) j* {( u" y T; ?: ^" y" h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 p& L O2 g0 Wflow management. The main benefits are the low barrier to entry compared to other businesses, and; ~+ h) w2 V# I5 W( n' m
the ability for a marketer to be a one person shop and make an incredible amount of money with low" o4 a0 G) |+ a/ w0 o# y5 C/ B3 }" R: H
overhead.7 ]: J: W7 |' H% Q# j+ z
The winners in this business are the ones with persistence when nothing works, who know there's
) A, q1 n/ Y$ U3 Cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 \. s2 U+ v9 ^. b) vThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) K1 a5 u: ]3 S" h5 l$ |/ |7 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! c0 ?6 n2 E( y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
+ p* c/ S. t( _( l: Ilearning experience available to anyone with a few hundred bucks and the ability to open an
9 ^+ s8 ~/ ]# T0 ladvertising account.
~# x$ A3 @' l! d& b/ u# v7 yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
" f! ^! J' W6 L8 i5 l9 cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 f: ]3 z) a5 b# d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," `7 U9 L" V# K$ Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 @+ _) u2 A. m! j. x6 HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 J. v5 N3 |- O3 y7 Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 s8 p* g, X8 e2 f
started building.
7 c" t7 q4 U3 |/ oThings you need to get started:
; f# a5 V7 J0 `6 f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( o# [( f, x% o2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 Z. j1 m+ i" _4 u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& D2 W/ j. u8 i0 r/ g' I3 ], o. O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ z- \! Y6 s' w' y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 }, _& D+ `( L0 S1 ~# e" g: H- d
with PPV.
# J( r, O7 {6 }' m* s! kBasic Getting Started Definitions
0 i/ T8 b) R, _! [+ HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, l$ |) k0 P) R+ R ^* {: haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& x; H; ~4 b# c- N3 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" b" s3 g3 P' x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 {6 k* q3 [6 ]3 I2 xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! F( m# u" j1 Z) q' wreceives a commission on that product. An example would be the Amazon.com Associates program,( Q6 g0 a# W! M9 A( f
Comission Junction or Clickbank.: Y1 ? e$ @1 v$ l7 E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 X% J! y% t0 y$ T
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ A/ a7 Z: _ d' D s7 N. T$ N; e7 J
buying a product. An example would be Ads4Dough or Neverblue.9 u( A1 j2 r! U( S' [9 t! N9 U7 J6 |. Y6 w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 n& i% V& @, n$ h) ~' a; r
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 v) F1 S' Q- V M3 ~: zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. C( R4 d0 X& [% Yright from the start can really help you.; S# q0 |/ ?7 n; B8 D0 d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. H' Z5 j4 E/ _( c6 @. W3 ?, C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 H$ A& S' }2 l }view, starting anywhere from .01 or .015.
2 Y& h9 p* m. U' MIn order to use this type of internet traffic, the affiliate can sign up with a number of different; q- K; x; [, Q1 i1 o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 A! M- r3 j) E9 `$ SMediaTraffic, and AdOn Network.1 l c2 s5 `2 A
Don't popups get blocked by pop blocker software?
" `/ a+ U. ?/ N5 GNo. Popups are served in a new browser window as if the visitor had opened the new window
, P! p/ D1 v* w) ?+ |: vthemselves.% _) Z$ y# [' J5 n' c' p" P& n
How many popups get served to the visitor?
, i, t$ p0 X$ d* M" BThe number of popups served varies depending on the PPV network. Some pop more frequently
8 X, H9 @1 a1 i' A' b2 h( K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ u( O5 W8 z$ s8 u# j6 ]serving this kind of advertising, so they have to toe the line between keeping their software, Z3 n' p: g0 e: P4 d6 k+ q
downloaded and still making a profit.
( e% V1 g( U* z1 S3 H! I) ~+ M1 ^Isn't this type of software bad? Why would anyone keep it on their computer?
0 I0 B) m2 D3 I/ q- X# DNo, this type of software doesn't harm the user's computer.5 [% }, N: S: z& @7 g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," W( l* ?2 {, y# _! W
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 \9 ]: U, V6 J
that they can continue to have access to the incentive.. N4 G$ ^ f3 t* U9 T2 w# C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# E. Y7 O* ?# N7 X5 eHow to Get Accepted into a CPA Network
, T0 C- ^4 y$ r& z5 ^. aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 E0 p) e2 f' N; A( G) e/ V Nto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 B6 t# o T0 x" k$ ~( Cdifferent networks.6 ~; t, h. P9 e& h5 ~' L
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" p& @! \. f' \# Capplication and be as specific as possible about your promotion methods. Usually some time after
# _7 {1 i5 D9 [. yreceiving your application, the company will call to interview you. The phone interview is a critical
3 e2 Z0 y7 P" a6 fpart of the application process, and most networks will deny your application outright if they can't get) m( P: [, Z' m: I9 O
you on the phone.
3 N& w1 c% W; @2 M+ f1 E% x* BOften, the person who does your phone interview will actually become your affiliate manager after
. D+ j) G8 o0 K2 m9 Nyou get accepted, so it's a good time to put your best food forward.1 q* Z# ?5 q1 g! I$ u+ w/ G
You might not relish at the idea of someone grilling you about your internet marketing methods over& c5 O5 h W0 W" L& b. z
the phone, but trust me, this part is critical. Have answers in mind for the questions:' l- N4 b8 [8 Z0 m, o, u+ q0 T
What methods do you use to market offers?8 G5 @- X( E2 Z3 s& y( ]
Do you already have a website you will be using?
1 }9 |/ W6 p7 F: |* L4 O! }5 JHow much is your advertising budget? }, K$ s* O v
What other networks are you a member of?
8 H: y% x4 @& U' W2 I8 pWho are your affiliate managers at these networks?
4 x' H$ u1 I7 `' JDo you use social media (Facebook, twitter, etc.) to market offers?
8 c4 P/ |. T- N) }! V- CHow much traffic can you drive?3 k+ I0 n, H4 q, m+ o/ O3 H
Do you have a personal recommendation from anyone who is already a member?
, R1 | L: m) ZOnce you provide satisfactory answers to these questions, the network will approve or deny your! _+ w/ K I( i' F4 l' j2 n
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ Z) a+ _! [2 U
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! Z0 U% x3 ^6 D/ K) A) I5 I v8 P2 W
for the network can be helpful.; _1 V; B2 R N4 u9 @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% q: m- f; ^- | {# W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 W* K7 Z+ F: t2 f1 {, ]owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 `* p1 r$ m' h" p5 }/ r! A
people can open a lot of doors as far as networks are concerned.7 D; P! X- Y; y
After You Join a CPA Network, F. U1 t' I" k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" {) ?) g* [* G; G: U' ^and make an attempt to get to know them a little bit.
& K# b+ R1 ^- S( @) x( LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 n) @7 _. v: ~7 n Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ n8 K. U3 Y) g- C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# B0 `. h7 z1 ]* q% g. K, d/ d+ M
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& B* }% R8 \2 w$ l: O6 l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! q& m% ?+ ^% Remail.) z5 F. z9 z; K* m
For more helpful info about dealing with affiliate managers, check out:( E7 O0 C' ]* ]( o, u3 n
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# o. t( ]0 b1 b" ?$ v7 N
http://www.mrgreen.am/affiliate- ... iate-managers-want/( y6 M/ U( u+ s$ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ z) I% ~1 n8 ?+ _. L6 _1 e8 tSet Up Web Hosting; l! h8 x& |9 `$ W5 g+ @
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 s- x% t* K: b4 a7 Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% _) n6 v( B0 jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, G1 r8 n4 ^/ s; J4 A2 G5 Ywhoever else is on the same server as you.
+ z1 | i- U3 O$ O tSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: f3 L* H+ f1 s$ U, Wenough that the visitor can't close the window before your pop up is even shown. You have about 3: i7 ~" ?* o. [% {, |# u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." U, j1 y7 O6 X( B
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 R, M- {# |4 B- i! U. S4 c4 j, t! jhouse full of roommates (hosting customers).
# v6 O( L+ T7 }( D# n( L! X1 |) ?In shared hosting, this is like having roommates where everyone has no specific designated area inside
# i3 ~0 R/ Y! g' h* J/ u9 K+ Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 z! `' L$ ~* }4 `fit.+ Y/ V: u" s+ X0 G5 I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- U% ~5 l% j- |2 k& U( T6 ?the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 E! Q$ s5 O @9 k
their food. Everyone else's food in the house has less space to take advantage of. Q' P* X& u8 v# X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For" d+ Y m7 O. R$ S z
any type of hosting this is a bad thing, and especially while running PPV traffic.
! o8 j. C, V$ R* CIn the case of a virtual private server (VPS), everyone in the house has their own designated space" g, r0 n! s L7 F! x- _
inside the fridge to put their food, and other roommates can't come into that space. The server is
: X' g9 D0 q$ X" Wpartitioned, so that each customer can only use a specific amount of resources at any given time.
+ f/ c. L+ w0 a: q4 v0 w) qA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# D7 I7 ], a% I5 wbelong to you and no one else can use up those resources. This makes it possible to serve much more, x w. s q6 D6 {- Z
traffic, faster.
& D( L, A) M' |4 {' eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ ]- @, q1 b# E" @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is( z0 V( A# r6 m8 V( ~1 f
here:
1 c3 c$ Z5 Z7 y! h8 z% l) e9 S3 ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. ]4 ?+ J3 X# j! x: O& n0 G0 U
VPS&highlight=hosting
! h u0 b0 X. k. n _+ GDedicated-Hosting-vs Shared-Hosting1 u) \: j% l/ a) D# Z9 g- h
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: {% w3 u7 ^$ p; PHosting...Your-thoughts1 p4 K9 B2 c+ W+ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& o* q2 T- N `2 U I
Hosting Providers for PPV
+ q. b4 d. B3 t( YBeyond Hosting
4 L6 v/ Y' p% ohttp://beyondhosting.net/
% @" L6 |( L! P8 p3 TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 K% G" g; b+ J) j
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* Y. o0 W$ |* jdirect linking with PPV. Also, these guys provide great support.
% F$ w% J' A2 z9 S- t* lProsper202 Optimized Hosting0 v2 h% V: v& [7 B+ j0 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 [8 s0 Z0 I' o1 T7 d9 ^CPVLab Optimized Hosting
( @* q" M2 Q9 V8 |5 Vhttp://beyondhosting.net/CPVLab-Hosting/
2 y' @9 u5 Y- _+ lDomain Names for PPV) H5 u p: H! a% [( p4 y: c- \5 j
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- o0 C" v- f( E2 E6 Y9 G# awhere you're going to host your tracking software and your landing pages if you decide to make them.' @$ d9 ~, @& f; _# m# j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 n( ~9 b( W, L, F2 o7 H3 `
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( N7 _& v/ a e( s1 S/ O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' q1 p" V1 t/ U, Y6 m
term or build a whole website.
+ [( A( e4 \: [$ Q% X$ R+ ~After you buy hosting, a domain and get those all attached to each other, the next step is to install
& H1 q' U( `" m# @' N% r' b/ Ktracking software on your domain. This is really important, because it is necessary to track your
0 P1 D% [/ V+ C" ?conversions down to keyword level so that you can optimize your campaigns. Without proper; D/ Z8 T2 q! {- g# s& b; w; S0 Z
tracking, it is impossible to know what is working and what isn't.; L/ F J5 Q' E d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 ~; u8 _/ ?7 G9 Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; j0 K8 P: B" |Prosper2023 c+ q) U5 q3 J( T0 E
http://prosper.tracking202.com/apps/
( n" u9 ~2 p v; h3 h& Y, h0 RCPV Lab8 J% w+ f; T; Y/ ]% \) J" n5 O
http://cpvlab.com/
M4 G( U# E* Z: j5 g' S0 oCPVLab Help Videos
- k3 m y; m1 Khttp://ppvlab.com/oweiw/oiurw/vdm.htm
1 M6 Y6 |: g9 m1 b8 n* P. IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 S9 I7 D4 Z: Q7 ~- Z' mindustry standard.
. Y7 `* k, Z0 A/ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ B+ I6 M; ^* l* B3 Y" sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 U, c# u C, Z3 e
good support if you have problems with your installation.
' {- L* o K( G- x+ {Tracking 202
+ r, }& J/ ]/ Y: m! ]; JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
[: o. \, L( K0 ^$ g% Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- s* [8 P. x" F2 w& U
area.! ^: X) c8 h- ?* N1 e0 n
If you choose this option, keep in mind that your tracking software, one of the most important parts of
/ M1 P4 ~/ G! dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. z, @/ D k" w: P, V
interface, and their hosting.
: s4 T% M9 o' Q& u. A, FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 V( f5 w" i S3 kand targets which you are bidding on. Leaving this up to chance in order to save money could
* `/ R6 f+ [; x5 {; Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) k i" \; g3 S+ g7 o$ H6 j ]were using.
% Z, l% k8 P' }8 j. Z- GChoose An Offer# }# y. A7 w" y1 {
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* e6 W1 B' Q( [8 Q4 U5 ALesson on Offer Selection% K# S& L2 f8 k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 } F: V5 Q- f! iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
C, H1 G' T8 G& JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- w% U" e7 E) a# r/ L6 n
LeadImpact as the traffic source.6 c& p9 y v" N# a
Now the best way to learn how to put all of this together is to just get started. For some variation in, [( U0 Q$ j5 A1 R! u$ e8 m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! q# q" O' X, `/ X7 ? f/ Tcampaign.! [7 X7 H. i) A9 U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' m5 a$ o; a0 u3 Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! r7 u5 N3 W1 a* }6 W8 d7 c
that all traffic is accepted.
- G/ \2 e/ U- ^8 @6 c. XFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( m, |+ X; R9 e$ N/ e1 e% nThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 M* E( Q8 X3 T' G; u
get creatives like banners or images specifically for the offer.- |* x* k" p! w! A5 A6 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! R9 f$ H6 }: k( k* Q: J. n9 \9 yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, l1 { ], @+ u7 F0 ^track my keywords. Without doing this, it isn't possible to see what's converting.% Q1 N* I& q1 n4 e; [; F' D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 K' G8 ^! b" y/ R# q* G! Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: v& W/ E0 b* H. Z0 c
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" M4 {4 C+ g$ Q6 I; b
bottom of the page:1 I$ ^5 N, j4 d) }/ F9 T; ^. k! A3 Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough." n' c0 Z) T. f
Click on the offer → pixels → Add a new pixel and this comes up:
4 ~2 z" }. }' O9 l) T6 L' t8 WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. Q4 s+ G. S* O- E4 xfrom your software into the box that says 'Enter URL of image to load'.2 G6 P; _8 M) S* B8 Y) z
Once you do this, it should look like this:
" K9 t1 x* f' j, G4 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* p7 r) ?" ]" h4 O$ i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 r2 X- V! S; \/ u- x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: f, p5 _) A: |5 {4 rProsper or CPVLab.
- F' U! P1 t; p1 P
. u9 v r+ ?9 O7 D |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
