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PPV GUIDE [PPV新手入门][28页]
; I6 P1 P; ~9 s详细的请下载电子书！9 S7 |( P0 X/ `8 r/ X
0 s7 s$ b1 U N$ j
( \; n1 A7 a$ zNewbie Guide8 I: r6 P. Y" f
PPVPlaybook.com
* \7 W5 Y% e/ H, }* e( C9 k! d* JTracy Shaffer
6 o: G$ W! V9 a' z- }; Q$ ZDavid Ford9 ^3 I6 K' t; [2 @3 ?2 O: c) r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- A" X G8 Q! k# D$ p
Getting Your Mind Right to Start Affiliate Marketing
: e8 h8 [5 B4 a/ V% \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 }: M) W( B1 g' ^+ y n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, B3 ~# o6 U$ T2 A. B) Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 n4 m; F% R" p: a$ @3 Qwith any success, these claims are laughable and far from the truth.! p; L; K. M/ {" q' i- _# a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- P7 |1 R2 d$ j6 ]6 y
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 z/ q- T* z7 j# B$ O% A$ r1 Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low$ j: o7 H) g. W9 N" m- Y( t \
overhead.
2 T- U/ _7 V0 |: N: pThe winners in this business are the ones with persistence when nothing works, who know there's3 p r* Z6 T" z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* d) K; l7 r/ p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ R2 o7 }% [: x& Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; g p" w' V& X# ^- j% FMost of these things happen suddenly and without warning, and they all contribute to the amazing
8 F, W4 c! U$ N4 e/ B" b0 p8 llearning experience available to anyone with a few hundred bucks and the ability to open an$ P9 o. l# r5 C3 Z" D
advertising account.
( S; g9 K/ H! h. oYour competitors are willing to work at this around the clock. This isn't a push button, instant business; v+ X* q1 \& d2 r1 g+ M }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( I1 W# A4 v, x$ H# s9 Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 e( ^5 _4 C7 t% ^# W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; H1 w& s8 U/ P8 nWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' @8 W$ C/ t8 k) n# jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% U1 _6 b1 P9 Z; _& ]started building.5 y" T% s& M3 X# N3 N5 e, I9 V" D
Things you need to get started:3 H9 Z4 o. m, Q) A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
G- k- K4 Z9 o! c5 p0 Y' ~5 C. i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" {+ V0 \! G5 d; [4 u! M
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! r$ q4 `1 r; T+ g) v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 k0 c! |) z8 q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 O$ y( K& b) K8 a2 s5 n; i0 K" D
with PPV.: H! N8 j' K$ H
Basic Getting Started Definitions
, L2 F& d* R* i- kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more* E% K. h; u! s/ f+ ]' n% o
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 B- A g7 @8 A% F9 {9 G: ~: \9 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: T8 J3 H: a5 X1 ^$ k2 ]/ L3 Ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" X- V; }5 k1 u* F/ L2 \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
h5 P! Y% d @1 F! yreceives a commission on that product. An example would be the Amazon.com Associates program,. w( z/ Z7 A6 w: W( c# `
Comission Junction or Clickbank.
^1 P: L( m+ j/ ~Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& k$ Q, G$ L5 ean action like filling out a form, submitting their email address, signing up for a service or sometimes
( c$ y* p7 R3 j1 Tbuying a product. An example would be Ads4Dough or Neverblue.7 s, P9 ]% J/ z8 T2 N7 v, l$ U
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# y' M3 {. U2 c8 u$ J4 i" m8 A5 `account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 J3 ^: A5 T( J+ Orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 X- H0 C8 U! j* r3 Y* i2 n0 A4 vright from the start can really help you., ^; T$ N6 {$ N) I; {, x- H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 t+ y6 W& o$ x" a# I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
u- A$ U! r, ~view, starting anywhere from .01 or .015.
6 k* W: R2 ?- _) b2 _$ t2 @In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 {* H% A( \- D: O! Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 w/ O& M+ l( t0 V1 s5 D
MediaTraffic, and AdOn Network.
0 `1 u0 K7 P% mDon't popups get blocked by pop blocker software?
% L/ o# n- P, }, WNo. Popups are served in a new browser window as if the visitor had opened the new window
- y8 `) W7 O( T: cthemselves.
% y2 |7 v, N" n6 l9 F- U M& `How many popups get served to the visitor?, f$ u( u/ j% ~
The number of popups served varies depending on the PPV network. Some pop more frequently) C% ^9 s. W0 T2 U( c! }% T2 n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 S; A, H- ]+ D7 ]- r: lserving this kind of advertising, so they have to toe the line between keeping their software
( B; |" p7 Z2 b9 m: Bdownloaded and still making a profit.
) {; q' Z6 @, e4 Q7 SIsn't this type of software bad? Why would anyone keep it on their computer?
3 Y# A- {5 u# f/ }4 W4 lNo, this type of software doesn't harm the user's computer.
0 |3 l4 K5 C- R# ?& E& x% ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
p) m) v. _+ I6 g( vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ E( l( L5 S7 fthat they can continue to have access to the incentive.% N& C I0 c! u% H1 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ t% S4 Z7 `( l1 x. y6 X! [3 H6 SHow to Get Accepted into a CPA Network
+ \" l, h6 N$ { H" `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& h- J* Q6 q9 U( r+ W/ u* p9 Fto start looking for networks is Offervault which lists offers and lets you compare payouts across$ _* Q; s: w7 ^. \
different networks.
$ F6 c5 I$ V2 U" zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 l6 t# K7 }8 d; P& r
application and be as specific as possible about your promotion methods. Usually some time after I O, O" O$ p& O2 c/ N
receiving your application, the company will call to interview you. The phone interview is a critical
4 ]0 m3 e! k; l4 ipart of the application process, and most networks will deny your application outright if they can't get7 k: d4 t4 [; ` a( i
you on the phone.
& O3 q2 V x( ~5 q2 h* POften, the person who does your phone interview will actually become your affiliate manager after$ p: @* j* [5 r1 R
you get accepted, so it's a good time to put your best food forward.% m& W. N, d* O+ S2 L. w
You might not relish at the idea of someone grilling you about your internet marketing methods over
# C! Z) K: A8 z9 sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* A# `5 G" f8 h ?+ W9 FWhat methods do you use to market offers?
% Y; z' o5 ?4 MDo you already have a website you will be using?" F0 R4 f9 X* _5 G& X1 K& n0 M
How much is your advertising budget?# W: y( t8 F0 i
What other networks are you a member of?
! E \* Y& P! X$ zWho are your affiliate managers at these networks?
! p/ q+ |& {1 W) UDo you use social media (Facebook, twitter, etc.) to market offers?
* o! a+ @* e$ m i* n) o) t n3 {How much traffic can you drive?
9 p" N, @! ?( r6 ]! `Do you have a personal recommendation from anyone who is already a member?5 R: k# {+ B R
Once you provide satisfactory answers to these questions, the network will approve or deny your5 h0 ?) o& M6 G7 J( q$ M- I5 @
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 L$ W" h8 O, i# t( L$ Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# i% t( L. J. k& B0 \for the network can be helpful.
; l4 M3 d; {+ Y" i$ F( c. e& G# {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% X. B8 y8 e: ?; }' o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! V/ W: M% `- e- X& \5 G: downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- D8 b" |* `* w( r; ^
people can open a lot of doors as far as networks are concerned.) @4 l- N- m8 R' a( V( X y5 {
After You Join a CPA Network
0 _, p2 P' g+ M& {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 M) O; {8 N _; f# i1 Y
and make an attempt to get to know them a little bit.( ^5 m# R& \% F [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 Q1 d7 p: ?3 ~$ T6 l. H4 ]weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% N$ Z8 W7 z& v2 N% M; |9 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 f: ?3 _# T7 l. d7 q9 Tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout# y* T4 j. q- h# u& _8 w9 h Y9 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* ` U9 y* k. k( Eemail.
5 m# k$ E0 r9 x- k HFor more helpful info about dealing with affiliate managers, check out:
" |- T% G" ?2 Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 W6 Z( J7 f; e2 A+ J \. Uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
2 f f) c# a: \3 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) J3 I+ N* u3 r) M4 U
Set Up Web Hosting1 b( E5 u& b8 @/ `* I4 \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 i2 d& A1 o' B2 x/ g) Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared J8 k0 x L/ Y5 Q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; D! r1 C% k) H6 F9 xwhoever else is on the same server as you.
3 f5 z. u7 ]2 h5 H! q xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 w' Y% m( v4 t: C- a3 t9 i6 f' jenough that the visitor can't close the window before your pop up is even shown. You have about 3
. ^3 E* s+ h6 j( lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 n: @, H8 \7 qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! B3 U4 S$ n* {# P% E% Phouse full of roommates (hosting customers).
5 F, N: Q7 h) I$ AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 q! O2 G# m4 ?0 \, N* v! tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 V5 K2 G- H" [ t3 a) f2 Nfit.
; n% u& c) H5 i; E( D; ^: zSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- m) I4 _* X: b& I+ Xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate$ Y* X {1 ~, K3 V1 |8 Z
their food. Everyone else's food in the house has less space to take advantage of.& E) y/ C0 R% Y9 s% Y& m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ e) v5 q* r, ^$ N4 Dany type of hosting this is a bad thing, and especially while running PPV traffic.
1 f- h- S2 m& \% }. I. LIn the case of a virtual private server (VPS), everyone in the house has their own designated space% U9 B0 Y( e1 s2 A
inside the fridge to put their food, and other roommates can't come into that space. The server is) h$ ]# @8 P; C0 x3 M3 U9 K0 [
partitioned, so that each customer can only use a specific amount of resources at any given time.
4 Y9 p6 L; j. x2 Y2 |; C RA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% ^: U" @3 f5 Z% }belong to you and no one else can use up those resources. This makes it possible to serve much more* u' c- |2 h0 @# z4 G. `
traffic, faster.
2 l" e F. O6 o$ y* b: DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! z2 z4 c2 l8 I6 L! r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 s& t' L$ ?1 \: |1 o
here:
( |! R: A7 [& n x+ L* Ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( T7 x2 R2 e$ vVPS&highlight=hosting
/ g( _% Q0 Z1 ZDedicated-Hosting-vs Shared-Hosting
$ q+ O! e2 l D# j6 G9 ~% Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 g4 w+ \4 a# J. _* o& aHosting...Your-thoughts' E6 x, B6 F5 b2 f1 r/ r, O3 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ G9 n6 q. {* Z. |) k6 V
Hosting Providers for PPV* y g, ]' s' F4 r& |
Beyond Hosting
7 w7 {; `& H5 K5 ghttp://beyondhosting.net/
3 \% N) h0 _( _; lWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% B: O& F4 G. b& k+ |8 A' ?
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" K) ^ S* f) \" U( idirect linking with PPV. Also, these guys provide great support.
- ]5 j( v) R! O, I# LProsper202 Optimized Hosting
- P; u9 b# [7 }3 }2 _# i& Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 B/ m/ G7 y; ]2 ?
CPVLab Optimized Hosting4 c# [2 Z* G" s7 j ^* S( p
http://beyondhosting.net/CPVLab-Hosting/7 K1 q- K: I4 r5 w( A
Domain Names for PPV K R$ M: x/ k7 o& J2 S8 D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 d+ b; |- q6 }% q
where you're going to host your tracking software and your landing pages if you decide to make them.. m X5 L, H' e3 v4 O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ Y9 i$ v% q! j5 U7 D! o2 b [bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( c# N: ]" }8 R- v. l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# [4 a0 i) c0 K4 q- z" F- m0 _term or build a whole website.
W' u, Z3 y9 q9 O# S( _* WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install+ d, Q; |+ v. h' L
tracking software on your domain. This is really important, because it is necessary to track your
. C" X+ ?9 y4 L3 i8 @! |conversions down to keyword level so that you can optimize your campaigns. Without proper; r3 T& E, o& y1 v! m+ J
tracking, it is impossible to know what is working and what isn't.* z7 o8 N. t9 ~$ g' T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 E& J5 I+ B" U' O6 p# ?3 M. gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 J4 a; M U' P" D% P' k) T
Prosper202
: m6 R% ?( c% m3 r3 m1 e) W4 H, zhttp://prosper.tracking202.com/apps/
" C, ?! N) x- p+ c6 i1 dCPV Lab
+ S6 [9 x# h6 _( B1 Z4 [: fhttp://cpvlab.com/; g/ J: B/ q9 Z, W( L- ~
CPVLab Help Videos3 R# a7 ]" s) S U* ^7 e+ ]
http://ppvlab.com/oweiw/oiurw/vdm.htm; l4 Z7 h4 V% T/ A+ w* f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 G0 q I3 s0 }! F! u1 Zindustry standard.& u" A: I4 l: G7 O$ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" J. Y8 r# f; Z2 t& j3 _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. ^/ j$ u: q9 ~, m5 _6 _" @
good support if you have problems with your installation.. X5 Z) F& e" e+ G% y' r0 I& W
Tracking 2025 A7 M9 z+ H4 ~ k* q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. e( _# I6 N/ ?$ W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
F( S' u+ q6 varea.
5 ~: R; V' j3 l) z8 gIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# h/ a4 }9 F1 a$ i2 P2 m: I, ]. L2 Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 v' k4 D T& E L M- Z* U9 s1 z/ tinterface, and their hosting.
9 r! r& e/ m4 H. IAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords9 V7 m" a# U+ H/ Y/ M- P3 C
and targets which you are bidding on. Leaving this up to chance in order to save money could) x% M O) L- `1 t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" Y5 o" _$ }* Ewere using.
; z4 h# O/ m# KChoose An Offer
6 ]$ i1 u$ r3 | l0 a. e3 TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- [; h+ l. v" o
Lesson on Offer Selection; Y# Y- O- n7 C6 f
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ `- K4 q b$ g/ ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% `1 H2 {" {8 x9 g: J* V9 s" I! [
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 Q& }4 w! m4 y4 ~8 U- s
LeadImpact as the traffic source.0 Y( G3 J- `; r s8 X# x1 ?
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 C0 y. T: s* Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; ^: L) [* i4 |7 W! X! \2 c1 v
campaign.
- J( a$ j- S8 a) b5 v+ b6 wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 N9 D1 W% P( \/ h
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: o/ @% F3 ~/ J! Mthat all traffic is accepted.4 G- u1 e. ?3 z3 N8 {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( Z T4 U& L" R# M3 {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# g' a! r/ c( o8 {1 i+ b# g# C
get creatives like banners or images specifically for the offer.' S9 f/ e" m1 `# t! u) c! o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) U( l4 l, o1 S1 i# ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 L* p" n( f$ _
track my keywords. Without doing this, it isn't possible to see what's converting.
, s$ w2 N5 K& g+ c! [5 CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 {) n1 e1 A( I8 y9 X; U: ]' M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' N0 x. S4 F) g; X% lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 h; J2 f' S9 @* Y2 }1 o$ x
bottom of the page: D1 r/ n/ m, R$ W. e6 ]
Next, I have to cut and paste this pixel into my offer at Ads4Dough.3 d' z4 ?% i( N# p* `* a
Click on the offer → pixels → Add a new pixel and this comes up:
& p* d, Y5 n5 _, s XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 s- m8 ~# H* r- } |from your software into the box that says 'Enter URL of image to load'.
1 `4 `9 P" t& a& h" XOnce you do this, it should look like this:
& v2 k4 K K; ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) L1 T+ ~0 ~# C2 x# {* d; ?, R3 Y9 mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 b# J9 M9 w S, z& G/ C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 Q' u, p; _6 D) A) Q& W
Prosper or CPVLab.
3 |, n8 L% E2 a2 Y
8 b# @- L8 Z" T& Z4 n7 A. c7 [. ^ |
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