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PPV GUIDE [PPV新手入门][28页]2 D! ?7 M1 F+ d
详细的请下载电子书！7 w3 z+ l6 p& x" V7 O+ }# r2 V( W
/ T# e) v9 P# l3 Q! R- j; c& k5 w; t. H0 \% ~8 Q, K0 m( F3 Q
Newbie Guide4 w5 P* H3 L9 J/ j) R5 V2 Z
PPVPlaybook.com
% `5 g1 ^4 n6 N0 i) _$ D* L ETracy Shaffer f: P7 z* d9 z3 w8 ]
David Ford
" A9 ^# l( ?( Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 O( s. a7 E$ D% I* r
Getting Your Mind Right to Start Affiliate Marketing
5 I$ a0 Y( h: t. x/ N( XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 v% ?, V& @+ \& iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ E2 T/ f; L% X+ a) q! Byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ t$ _ z# _7 f, ^3 x" y
with any success, these claims are laughable and far from the truth.
: r) F6 x. P6 T( _( i/ Y# FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, V, c. @0 k9 J1 rflow management. The main benefits are the low barrier to entry compared to other businesses, and
- i6 @! K# W# V( a9 ~the ability for a marketer to be a one person shop and make an incredible amount of money with low- U# j1 {5 s6 {% m
overhead.5 Q( Z' q% L2 q6 ? q
The winners in this business are the ones with persistence when nothing works, who know there's. x# [8 q9 Z: H( ?- Q# u
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( Y$ J; w% x3 N/ K- C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 Y# U! U) v. p" O ]
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 V0 \# o1 p+ b V: F+ u
Most of these things happen suddenly and without warning, and they all contribute to the amazing' V: p; d; @7 y6 R$ ]3 I
learning experience available to anyone with a few hundred bucks and the ability to open an
6 R; T% e5 T% @/ u$ Gadvertising account.9 }! ?8 f2 M3 z! B4 p1 x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 k q$ S/ W# P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& v% ? S" M; ^2 W
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,: m- D' X+ z- D5 P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 E6 t3 h5 l( W3 y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) i( C3 I9 s; I; k4 W. q2 Kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& D. w# X5 x. w2 A+ d( ]# Rstarted building.% h& D% k" k0 ?' h& Y& y7 e
Things you need to get started:
0 @& g. H; q4 ?# m- e. t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 r8 D& I$ f2 F7 {* k5 c6 n: [$ n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* ~" Z& R% _ e* C- w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& K% h9 v. O2 W0 C
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, b0 \0 w, N9 }4 |This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 |4 s, @, ^) _
with PPV.
" _# ]0 Z" Y" r; d- E9 eBasic Getting Started Definitions" h ] C" K, @" [( _
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( ^% C0 t# G( ?* G# Y8 uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- z! L0 e+ S/ j0 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) ?) H4 m# l7 t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 z/ n% P1 H& [% v2 O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" s' m' g2 `4 F6 F
receives a commission on that product. An example would be the Amazon.com Associates program,( \1 P! @4 f% ?! X6 H
Comission Junction or Clickbank., i8 {. n* k9 J* x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( A8 M' n4 l B! ?1 ]1 h5 i7 q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ O& r9 i& [9 g/ x' M' b9 T( Z8 Dbuying a product. An example would be Ads4Dough or Neverblue. e) c$ {2 D. y2 M4 m5 P1 |) r
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: F# v* a/ n" V; }( R& V
account, getting the affiliate approved for offers, bumping payouts and just about everything else- s1 y" [; N' ~- i6 _4 ~6 K6 g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 E8 m2 @; R$ U0 q) l M- w
right from the start can really help you.! T6 D0 M& U8 h9 }8 a1 V! `& f b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. A5 ]2 h+ @# x. T3 ]6 I8 I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- Z7 ^2 v# F+ p3 v* I' F, Kview, starting anywhere from .01 or .015.2 U) o9 `1 P3 B0 Z5 w/ L, B
In order to use this type of internet traffic, the affiliate can sign up with a number of different. n, w) K: P3 w5 ?3 C( h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 p/ g/ a3 a9 i7 M6 G: C0 tMediaTraffic, and AdOn Network.4 P/ V% N3 p" X
Don't popups get blocked by pop blocker software?; d* L6 g- I2 o; |' b
No. Popups are served in a new browser window as if the visitor had opened the new window# z7 E7 {6 d- J* U
themselves.
+ V5 @1 Q4 J K* j* P* b1 f4 OHow many popups get served to the visitor?0 A7 Q1 P1 o1 D3 s5 X1 `4 i
The number of popups served varies depending on the PPV network. Some pop more frequently
+ E4 ^6 B' `8 i- d, z2 x(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' h2 L$ P0 U8 f7 ~+ Z
serving this kind of advertising, so they have to toe the line between keeping their software
& I/ a: m; M! o B) {; Ndownloaded and still making a profit.% B3 q: o+ l S5 q, D
Isn't this type of software bad? Why would anyone keep it on their computer?: b/ o' j4 D6 i! m+ d
No, this type of software doesn't harm the user's computer.
7 E7 f5 T3 }* r' uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ P" ?( y! o& q* jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so2 J. j% J% M" g
that they can continue to have access to the incentive.
7 ?2 D3 B8 Z& `% {# D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: U1 Q1 I+ a9 D6 I2 zHow to Get Accepted into a CPA Network
~* T* m! ~$ P+ RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% P2 e8 K8 E9 z6 A
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; [4 [7 h6 {' H, c+ g5 ddifferent networks.
2 T, ^7 b( T }2 HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 S6 \: g/ |1 j* q/ Happlication and be as specific as possible about your promotion methods. Usually some time after, v( i/ s) i. Y8 _. D1 B0 v
receiving your application, the company will call to interview you. The phone interview is a critical1 l1 d7 j0 G8 g. M9 V, h
part of the application process, and most networks will deny your application outright if they can't get7 f) j% o% A$ ?2 Z ^! s
you on the phone.
, S; ^! R& d0 R, {! R) O, eOften, the person who does your phone interview will actually become your affiliate manager after6 w* N' _6 \/ W* b; ?& L
you get accepted, so it's a good time to put your best food forward./ t. g* Z! ], y; E
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 k0 Q. E i% I( C+ ]: Sthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 t. S, k K' C5 J( @7 X
What methods do you use to market offers?
' \$ w0 h$ S' H7 JDo you already have a website you will be using?# X0 T' ?0 P7 U, n( q1 j. F
How much is your advertising budget?! B' U3 |( W9 v: v- \9 k3 N; G8 R
What other networks are you a member of?
: @, q( I4 ~2 wWho are your affiliate managers at these networks?- ~1 T( c! _- b: z' F
Do you use social media (Facebook, twitter, etc.) to market offers?
7 Y& F. ^" A! R [8 F' e! oHow much traffic can you drive?) R8 @' K; x9 W/ {7 L8 d/ i
Do you have a personal recommendation from anyone who is already a member?& {# J# u! ]- _+ y' H# E; `
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 x/ _ Y& b4 s7 d, j8 X9 ^application. If you get denied, just keep applying or call someone on the phone and try again. Be2 y, ]- o+ C$ a9 _
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' L+ N) f+ D, G- }6 d! d0 v0 ~for the network can be helpful.2 c1 A3 P! W U, R; h0 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ k% U3 a; b7 fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ ^% D( h" Q9 Q! f) R3 o Y- H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) k o% J; V0 A: {0 R( P3 ypeople can open a lot of doors as far as networks are concerned.5 I( u3 w4 c. s8 c" _4 d# c& N$ _- X/ x
After You Join a CPA Network' L% O0 h* x4 p: H* h
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ T( h% D2 L- K) q/ v6 [and make an attempt to get to know them a little bit.) j5 x" p& S* c) ?+ H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 \8 A& }* Q# S/ \( K) z lweight in gold. Start feeling them out from the start and try to get to know them. Once you get; f7 T: M( B P6 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 n, F1 @! I- ^' M$ l' c: w+ p# F6 elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; L ~, P7 ~& O2 R5 ]
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! @$ \* v3 m. ~1 f+ m# ?; U
email., c$ b9 b2 R8 X, P
For more helpful info about dealing with affiliate managers, check out:
R1 z* L8 [# T0 t8 _http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 i0 D8 i$ @4 lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/1 q/ `: Q- |7 ^9 n1 s- p" M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( e% P+ M* l% @* t; _' }( ]
Set Up Web Hosting. f b% J& c" w6 k, N8 y6 J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
I% s& X6 E' W( o( ^& Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; o' V4 y2 G6 C/ S
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& @# Z$ j5 K" p2 Iwhoever else is on the same server as you.
& x- @5 Z, w, m, a1 A* o( s1 j5 uSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast l1 K: s( N1 A% }% b7 d6 |+ @
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 s& J) V$ Y2 N3 u& J, U. y0 eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 k! d$ }9 d: D- u$ |# H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( b- H, M+ o# nhouse full of roommates (hosting customers).; T* M$ H( U9 y- ?% _7 j) R
In shared hosting, this is like having roommates where everyone has no specific designated area inside- L+ o# `2 W+ I4 j0 z/ |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; y. b- i7 Y4 m* x3 i9 C
fit.! g7 O4 j6 \0 r% G; _7 h
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than) N7 R9 y3 U2 X: ^$ a3 C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 q" v) r: |1 c# E$ n2 o; l0 D
their food. Everyone else's food in the house has less space to take advantage of.1 f, Q9 P& }% s) Y( N0 S
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" R9 l$ k0 x% R2 R( @' Qany type of hosting this is a bad thing, and especially while running PPV traffic., |- A6 k4 h1 f/ ]
In the case of a virtual private server (VPS), everyone in the house has their own designated space- B' q: z$ A! k4 ?+ B$ T: J5 `7 Y
inside the fridge to put their food, and other roommates can't come into that space. The server is
; E) J# ?* b* j7 O5 ypartitioned, so that each customer can only use a specific amount of resources at any given time.
# s* u" N6 A3 s, e8 M6 j3 z1 pA dedicated server would be like having the whole fridge to yourself. All of the server's resources, j3 A% R5 ?2 R7 h* D
belong to you and no one else can use up those resources. This makes it possible to serve much more: j* F8 W. Q/ C0 [
traffic, faster.
7 d$ e# S* H* H/ i8 \5 B4 wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ v$ V9 `; F7 G; w+ Z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 B( S( u4 ` P% b% P! r" E
here:
: Q* ^4 n) R$ Z7 uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 i$ Z0 r* j$ r9 S+ _+ ~1 I
VPS&highlight=hosting* a- D# i. v" u4 W
Dedicated-Hosting-vs Shared-Hosting
7 m' p6 D) R4 X7 ?, qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( O* k( ?& {' VHosting...Your-thoughts
) k. ?6 g0 _& h8 B8 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: r. J! B) ~% j+ j3 `) D
Hosting Providers for PPV/ K4 J; b; b$ ]; J* e3 y
Beyond Hosting
3 o0 c' _3 N/ z' K2 V2 z- m% ahttp://beyondhosting.net/
$ A& }5 q5 M$ ~& M1 DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 f0 g1 J! g: w+ t' q) ]
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 o! b/ h6 J" adirect linking with PPV. Also, these guys provide great support.; i! G; ?8 V. W" V
Prosper202 Optimized Hosting% I1 w+ r/ _6 c
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 c+ g8 B* Y) P0 F: g6 H# kCPVLab Optimized Hosting
0 J7 e1 E' B9 nhttp://beyondhosting.net/CPVLab-Hosting/- o. h( K$ ~! n) C& s
Domain Names for PPV
4 c2 t6 Q: N; d$ d# e: kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( b6 _1 \; s3 o/ h
where you're going to host your tracking software and your landing pages if you decide to make them.
8 b5 [/ N% f' T+ JOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 I2 N& Z( ~! t5 m5 X9 }bland one is fine to start with, to host both your landing pages and tracking software. The .com,- q& W/ l( ?) k! a: J7 j; h. h! {
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- E9 H: [% {4 G% f5 e9 i3 }
term or build a whole website.
: U+ l! A+ ^3 K" v3 YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 @1 C: C8 w% i7 b, x5 Z
tracking software on your domain. This is really important, because it is necessary to track your
/ _3 }0 O/ ]# C+ F5 x- [) Oconversions down to keyword level so that you can optimize your campaigns. Without proper; U8 I$ y- E3 x! I' _) L5 Q/ P
tracking, it is impossible to know what is working and what isn't.
( A+ y$ A( e4 O5 u# kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. I- Y- j0 `$ u2 T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 j$ h- j0 X( |
Prosper202* E& }; H4 ]* t5 R& O0 w6 J( r, b, s
http://prosper.tracking202.com/apps/
: b: [7 Y. S) y" }. z* K. R& vCPV Lab" g- S& ^" |6 p+ {" K+ s$ F: \9 @
http://cpvlab.com/6 c+ S; G* |, B% a. Z2 ~' R% V
CPVLab Help Videos2 W8 Q8 L2 K+ Q
http://ppvlab.com/oweiw/oiurw/vdm.htm4 t% p K6 k @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; \6 ]" C! F5 L6 Q/ B+ tindustry standard.
1 a3 Y7 ^6 Q3 O' P8 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' A- X- T. e+ l$ T2 ?0 c3 ]2 @ G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 i$ Y T" Z5 M' a, Wgood support if you have problems with your installation.
& e3 `+ H. {* t, H( y1 c3 zTracking 2021 m+ A) E, l( { O6 `. b" d" {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your m0 q9 ^$ [; \, l, E
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 H) a' s; y" ]* [8 {" Aarea.* n$ ?* C! J: F9 k
If you choose this option, keep in mind that your tracking software, one of the most important parts of
6 R6 p; y4 l, Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 a! r) m8 t" ]9 Y2 Winterface, and their hosting.1 c* f% E- i, N# ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: Y* {! [. w7 K; {+ s
and targets which you are bidding on. Leaving this up to chance in order to save money could
) _+ J0 k# [* ]; jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you% z0 ]2 ]- W, @ E% m: z
were using.
3 u- l6 Q5 t3 l% D% z) G$ vChoose An Offer
1 w; W! Q, S' QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, o& M+ O) [& I+ C+ tLesson on Offer Selection" S2 P8 B; M4 C$ {$ \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
. F# X P* q$ E4 G. \In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# z( [- P1 Y! ^! t8 k" |To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# ]) A: h8 c5 c8 x. QLeadImpact as the traffic source.1 U4 S; }5 h& O5 f& M
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 t. _2 v: |1 a/ i4 ?$ _9 ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. Y, v \0 M0 T+ X% o- U( C% Z
campaign.
1 Z& h1 |7 u3 _ y- t4 M9 f) [3 r; EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* R6 w0 k* x; ^6 K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, X8 K0 O6 D- u: c* Pthat all traffic is accepted.3 X G D8 d* k$ `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 m/ K4 k' w; A/ x, b
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 b$ u: ^& e- O6 U/ Gget creatives like banners or images specifically for the offer.
" M8 q: s) X; r# E7 I: ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 \- D l( n) [4 f+ N8 t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 }4 J8 v# e+ C$ m8 i/ h
track my keywords. Without doing this, it isn't possible to see what's converting.
/ T6 I2 y; K1 S5 R6 h8 {In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# l+ n$ |! W& y6 M! n9 H' Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* i6 W& O& r' M7 ^3 N; E8 G9 R l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 B7 @' C8 O; L3 P rbottom of the page:# \/ q! s+ Y- Q7 [
Next, I have to cut and paste this pixel into my offer at Ads4Dough.. ]* J2 d7 @: E1 w& j- Q
Click on the offer → pixels → Add a new pixel and this comes up:6 H% \7 d7 ]" q6 @' Z7 I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 p; g8 h. D$ n, k* L4 M
from your software into the box that says 'Enter URL of image to load'.3 r6 D) j9 U: J
Once you do this, it should look like this:+ E% I5 L3 o2 T9 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 n1 d1 R e) m, H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 F }0 r% O) c+ V& W1 }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. O/ j8 _* F `$ \" Q. L" D
Prosper or CPVLab.# @9 U& H0 {! l8 f0 t3 S! A _. _
% R i! n; W6 c3 j1 W+ G8 o9 H
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发表于 2012-12-27 18:47:17
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