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PPV GUIDE [PPV新手入门][28页]7 K. b9 S( t+ N9 D# a
详细的请下载电子书！5 g8 g5 H$ h% q8 Q$ W
; s6 l; P% L' I* E- k. U4 }
% d; j$ ?( \) E c# r! l" ANewbie Guide/ a+ m( ~/ b8 f
PPVPlaybook.com# b6 P. s8 c2 e" f) [
Tracy Shaffer0 m9 j( I/ L& N. H& R* h
David Ford
% D. s, {0 H0 \2 L9 k9 O; G8 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 K7 n/ u) ]) B& S$ ?- i
Getting Your Mind Right to Start Affiliate Marketing) e1 W' t2 R% U
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' I; y0 ^8 Q- N) c" [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- t# r! g; E4 I2 Z0 x1 Tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, ~+ H$ \* ^, t+ y6 Y% e
with any success, these claims are laughable and far from the truth.
! e2 q& @0 v, y, X$ F$ IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% x! s2 t( J) [( x; _% u8 [flow management. The main benefits are the low barrier to entry compared to other businesses, and
: ~ G* p& F6 y1 ]* x) s" ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
- ~) ?. N- r+ @/ D! i& F4 }( L" Noverhead.9 W" K# W9 \: O5 w# a! q' T
The winners in this business are the ones with persistence when nothing works, who know there's
, I# L+ c, B9 ^8 _0 i. m9 pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 ^: g1 n( Y/ m/ a: @1 T" z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ R3 j2 z) y# K. a9 q/ t6 Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ z2 o' A! E- x9 }, @9 R( N5 J
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. b3 h4 E8 R6 Olearning experience available to anyone with a few hundred bucks and the ability to open an
: Y& Y! W4 F c* h3 Q7 k r) ^advertising account.& l' ?; N8 ^" {2 V; E+ F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* c7 h% q7 n# L0 z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* X; z. W7 C V a& m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
r0 q5 z" z( T. w$ B( }+ Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) K6 }+ o9 W# zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 a0 j/ m+ v: r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get R2 D: |! y w9 b3 b
started building.
4 G! Z$ g. }7 D" zThings you need to get started:, J0 j9 x8 M, u/ b; o9 I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 E" O% g* T3 C" v0 ~) O- v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
\; o# v- u0 Q5 T: u* s3 \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) q5 R% ?7 I A9 ?8 ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, n5 [3 a- u. L2 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 u* s- z% _' {5 j$ w
with PPV.# ~4 C1 b. j' A6 k; ~2 F, M
Basic Getting Started Definitions; S1 O( S0 }, S: h; `% \
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 K! H! o( p; u8 ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 |1 k& t# H/ R8 t0 Z ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 t! A! x/ h0 g& J$ y8 g2 C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 h }% k* @) W# O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 v" t, I/ E! v+ ^
receives a commission on that product. An example would be the Amazon.com Associates program, G+ X, c) p9 M' Q' J5 c
Comission Junction or Clickbank.
5 I3 |! w- ?( ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- R9 A" N/ B5 f
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 U# X. _! n& f; \& H% U# J
buying a product. An example would be Ads4Dough or Neverblue.
+ L' w/ n Y" ]. K' O2 g n, FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ F# P; x; Z# e( }$ x
account, getting the affiliate approved for offers, bumping payouts and just about everything else3 t. j9 [6 Q' {- U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 b1 d4 r' _7 M. a/ yright from the start can really help you.
+ q0 z3 C2 v- E/ E' T- b3 q& WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) c0 A. C" f. B9 I h. Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# ?+ x! n1 c* f+ U! Bview, starting anywhere from .01 or .015.7 w7 e, `+ H# \/ n
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 s1 C- v+ V1 x% N' b6 F9 a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& Q/ u! P5 i, S; u4 q: }MediaTraffic, and AdOn Network.1 u6 t. ?8 k& ?) i7 j& ~& Y: C. j
Don't popups get blocked by pop blocker software?
5 p9 ^" R) A, x' E' k2 YNo. Popups are served in a new browser window as if the visitor had opened the new window9 e# r& @& V" _& ^" _5 N) [/ v; m
themselves.
- p% J9 Z, b1 s% M! g7 HHow many popups get served to the visitor?+ d* ^8 j1 J9 h
The number of popups served varies depending on the PPV network. Some pop more frequently
% n+ z; P; m# G* [4 f, V' y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; Y" I/ t! \ r' |2 i- B8 ~serving this kind of advertising, so they have to toe the line between keeping their software
% e- V, h4 ^: b( T& j4 `0 r8 f4 ~# Wdownloaded and still making a profit.
+ F4 C1 z; Z- o7 Q! _: E3 FIsn't this type of software bad? Why would anyone keep it on their computer?
" v0 ]) J/ g; q; FNo, this type of software doesn't harm the user's computer.( n* f5 J+ i) }0 c' C0 `& d3 I* v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 y: |% _+ ^, n; P# ^; W2 U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" {- k1 D2 I t7 L2 Gthat they can continue to have access to the incentive.
I) @7 Y7 B. K6 L4 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: M- `$ O' v, l, v7 V8 _How to Get Accepted into a CPA Network6 P& L% `/ |' b3 |( e8 q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! e. }1 L% u" r t
to start looking for networks is Offervault which lists offers and lets you compare payouts across: A) @$ L; [6 J
different networks.
( Z- D/ }, \1 K. HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)% N6 M, x$ H' W6 e
application and be as specific as possible about your promotion methods. Usually some time after. q2 J% s) h0 K, y- a. C0 e
receiving your application, the company will call to interview you. The phone interview is a critical
+ Y5 L3 {* M2 p" A, ?part of the application process, and most networks will deny your application outright if they can't get
. z. ~, R' c5 Y' k2 Gyou on the phone.
0 j; X/ b. d. `, a/ X1 o% POften, the person who does your phone interview will actually become your affiliate manager after+ Q3 T& y; |% U( Q# R: I
you get accepted, so it's a good time to put your best food forward.
) J% x/ y' |/ f( e: mYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 K- N! |. y: `* n, pthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 I1 y. s4 d% R+ \What methods do you use to market offers?
C, F6 j* k4 K* z& BDo you already have a website you will be using?
( \+ W* x+ o0 iHow much is your advertising budget?
) W1 Y& ~% a- ]What other networks are you a member of?( D+ N+ A) b: j1 O6 L* T
Who are your affiliate managers at these networks?
0 t. Z3 O( \' M) K& uDo you use social media (Facebook, twitter, etc.) to market offers?
& w: G" ^9 v( y. s B" k! Q3 aHow much traffic can you drive?# P9 ?1 Q7 W9 |" [
Do you have a personal recommendation from anyone who is already a member?# x1 R' O* f$ I2 V
Once you provide satisfactory answers to these questions, the network will approve or deny your* k7 K4 R7 L* U2 J
application. If you get denied, just keep applying or call someone on the phone and try again. Be" @: |0 f- p5 W) G! r: S' _0 c
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ s* X. {* U, W2 x: A2 V6 h1 cfor the network can be helpful.' h, I# U6 N& o( `5 ]& c
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' [$ x) y' C/ s9 BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( T1 e2 a' V6 R5 i6 g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 E- Y" U( m8 e
people can open a lot of doors as far as networks are concerned.- _, j% m6 D8 b5 A9 T. i
After You Join a CPA Network
$ T* m0 w9 {' e" O7 `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 H# M( m' K4 D& N
and make an attempt to get to know them a little bit.3 C$ ^* S& m+ y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. b3 ^$ N+ G% t9 O/ Cweight in gold. Start feeling them out from the start and try to get to know them. Once you get& {2 W1 t$ J4 u5 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# [9 I7 o$ P6 e8 h) \8 H0 M0 t0 rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 a0 x/ i7 z' Y7 R3 Fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: m& E7 B" W2 y* Y' S; H( m+ Xemail.
# f$ j+ n* W3 d* aFor more helpful info about dealing with affiliate managers, check out:1 ?# s7 k* H6 A4 ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/* L5 D! H' }9 ?7 s" ]' D
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ k1 N( Y6 p5 S1 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" k. h$ k$ `8 o* a' m
Set Up Web Hosting
4 q8 X/ t2 A U! {1 v7 oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- K" ]6 U8 r1 d7 {3 o8 u8 R
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: n$ H& R. i/ c: j& o: }! [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) t0 n. @9 f$ v3 n4 @. t9 M
whoever else is on the same server as you.2 x0 {; o8 f7 G& d, G. ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% D: h# n! S, D4 C- ienough that the visitor can't close the window before your pop up is even shown. You have about 3% M j/ j5 j/ R' d8 U
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." L, Y7 c9 e3 T: r# B$ Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 X. C, Y6 D% k1 V9 | E4 Q$ thouse full of roommates (hosting customers)." [: A3 K, K4 E( g0 T
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ k. P$ z% g3 H4 l' |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 u, @! v: Y' M! h$ O* G/ j
fit.0 ^; W4 ]0 z1 u. }9 Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ t: l" O# y/ U& h0 G% L- B: a7 m6 Rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# y d; C/ k" F; a5 j5 d( B
their food. Everyone else's food in the house has less space to take advantage of.$ L. A! D$ a- r. i' w
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 ~! W& I: ^( Q- S" _any type of hosting this is a bad thing, and especially while running PPV traffic.
- b v1 E& o8 P' J+ rIn the case of a virtual private server (VPS), everyone in the house has their own designated space
& B3 d% t! H2 @/ X) e; oinside the fridge to put their food, and other roommates can't come into that space. The server is
" v" N; T5 X- \9 ~, Fpartitioned, so that each customer can only use a specific amount of resources at any given time.
5 [. c8 k6 h* I4 B/ M! M' nA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 ^' u0 K7 b$ a1 Nbelong to you and no one else can use up those resources. This makes it possible to serve much more
, W: ^, O0 F0 x# y2 l. I9 ^traffic, faster.
" G( r1 o, i& v4 IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ \: P( P0 d- \1 @8 Z7 X# g
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is( z; C1 H6 a: a& G& }
here:
2 E+ H4 X& g [0 O ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ d$ ?" D& [# H$ K( m, n( C/ YVPS&highlight=hosting/ I& Z5 w* t, i5 }( R3 l# q
Dedicated-Hosting-vs Shared-Hosting
: `: m/ d" M! m! Ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) V3 V4 E6 N4 N: Z( n1 \3 n4 M
Hosting...Your-thoughts7 x4 x, O) [- g: q( @% F# g( R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 Y1 g: q& | X- h1 P u
Hosting Providers for PPV
& Q+ U1 L0 j( ]3 Y8 I& p/ k! ?3 sBeyond Hosting
# R: n% U; d, m& n! P& [" xhttp://beyondhosting.net/ k' F9 d; a! g* w/ d' t
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 Q. I' k& J4 k2 ^" g3 jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ Y8 u b/ D) R2 y
direct linking with PPV. Also, these guys provide great support.
) K1 Q2 ?) G7 l, Y9 cProsper202 Optimized Hosting
5 o( H) ~ ? x! shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 p* r4 Q: G% I4 r1 \CPVLab Optimized Hosting0 Q& f3 H# q$ r/ a' r
http://beyondhosting.net/CPVLab-Hosting/
* O! t3 Y5 s P" @4 Y4 S, O, vDomain Names for PPV
6 E. M V$ [% r4 _0 IOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. g' D4 w( R$ W" I5 P0 ~where you're going to host your tracking software and your landing pages if you decide to make them." Z/ ?, v% L: F3 ?2 C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& |8 c, Y4 D# M1 Y; h wbland one is fine to start with, to host both your landing pages and tracking software. The .com,1 v/ |0 [/ b _- g$ J! C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 p4 v6 e; V# \, S7 x
term or build a whole website.# N# c( p2 k$ Y4 W* Z. ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install
, d+ ?" `( j ~- h- r! Gtracking software on your domain. This is really important, because it is necessary to track your
5 R4 g; s* D3 H5 K( T$ `conversions down to keyword level so that you can optimize your campaigns. Without proper
5 K6 z6 \2 k/ I" S0 e, l) Wtracking, it is impossible to know what is working and what isn't.' i3 X: y& _, p# h8 J/ f! U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( x8 z R( }! e8 j0 W/ n$ lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ ^0 ?1 l, C( y. Y/ Z4 mProsper202
. A p' G' R" b) P: m! [5 jhttp://prosper.tracking202.com/apps/: u0 x6 A, Q% ?, z
CPV Lab M+ ]) |! `7 _ K
http://cpvlab.com/
# G9 Y. X' R9 U$ j" U9 HCPVLab Help Videos- w# ]5 Q% S$ @+ K8 s
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 p" f: v5 P; F; J" m. z7 |9 JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) Z3 K* p4 e' F% k
industry standard.! K G; k. w+ @2 z8 V! C5 B7 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* B' A% h& q3 _# j+ h) L! s7 lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 Q$ b& y8 L& pgood support if you have problems with your installation.
+ U9 I. K' W8 r) \7 UTracking 2020 D6 w9 w, ?5 v# y9 O
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- V* }2 b: ]- q% Q9 n; ^" k$ ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. x8 {, ?" I% V; E
area.2 T! J+ c% z% w: z5 ~+ x. w: X, }
If you choose this option, keep in mind that your tracking software, one of the most important parts of
/ m) r1 T$ K/ B0 ]4 k# Z) Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- `2 K: y7 A% p/ f% _( t! |" @interface, and their hosting.
" X0 f X z) k9 n( c! pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords4 q5 K, D. u/ T& h# U
and targets which you are bidding on. Leaving this up to chance in order to save money could% P! B3 S3 J( ?# J% m; n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# E( ~6 E$ X+ _$ n+ ~) Xwere using.
$ ]6 H5 N% t/ J) [( L) @9 r0 yChoose An Offer8 ?6 C& h6 S. x% x) z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! C! B% t7 b: z
Lesson on Offer Selection p6 ?# O* S7 s8 l0 h2 i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 K+ Y, c) f/ n9 S" M( Y+ L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* c2 L" k3 a' Z2 K$ j/ {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 U/ I# z% q7 r6 x4 W: H( j
LeadImpact as the traffic source./ q+ _. m; X* ~
Now the best way to learn how to put all of this together is to just get started. For some variation in
3 h- c8 z0 l' I& ]* b+ c' Sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 Z2 n5 K! D. F7 }0 Z9 ]" Z
campaign.5 i3 M2 R' ?" I- C! |3 K/ B+ Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% R* H1 l" _+ C# |3 xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& {7 w5 e/ b- _6 k7 [that all traffic is accepted.! R- I- y, \" l$ Z2 z) M6 S Q- p1 u
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 D/ t6 P' c# U. S3 E( UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. [: \$ S1 c0 a+ I" w1 F
get creatives like banners or images specifically for the offer., V5 M9 L5 r. C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
v2 q$ m, H# Y( Z1 H. _5 VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 \. U8 a- H% K4 D! }/ h
track my keywords. Without doing this, it isn't possible to see what's converting.
1 j* W/ v0 u( x0 a: A, \3 DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 S, r8 M% c1 }6 I j' o( e* \0 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. c& }( `) ] CIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, _. E: Y1 G* W1 N1 `" b& x
bottom of the page:" L$ C+ H, m1 J9 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough. \. z% o& ]" q. m& G
Click on the offer → pixels → Add a new pixel and this comes up:
+ f- ~2 @4 P# C; p0 O; D! H, i' hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: D1 Y1 ^% O! @- \from your software into the box that says 'Enter URL of image to load'.
) B. O6 X. q- ~5 \Once you do this, it should look like this:2 H3 |; Q/ S; i" ] r! _* m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ t9 t0 q, H0 ]/ RClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! D" j' j; _% L/ x' C% P$ G$ m' ?' W* J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: B4 M( }3 W& U9 AProsper or CPVLab.
/ |$ h1 h+ Y! X$ l2 b: W
4 c8 c/ I$ C" o! ? |
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