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PPV GUIDE [PPV新手入门][28页]1 n u/ a' w/ K5 ^
详细的请下载电子书！
* G; D( u$ Y/ Y$ K3 m" u4 H! N) t" @1 [; ? T
6 Y6 a9 ~/ N& q6 X+ K" A. U2 @, B5 FNewbie Guide& e5 ~- u9 p' d- q" d6 P
PPVPlaybook.com' C3 B0 t% S$ k" {
Tracy Shaffer
2 }" `6 L6 x: E) p1 S1 UDavid Ford
8 q! Y' U8 V7 J& [0 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 N, L: S# \4 L; i6 @* H7 nGetting Your Mind Right to Start Affiliate Marketing
. N7 C9 Z; [, J. x5 G1 N! R. @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 H4 q9 o$ @2 a! h z$ s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# K6 K T* b! w% q& |& c/ Pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ q7 x; |$ F) q7 e6 {7 Hwith any success, these claims are laughable and far from the truth./ U3 h1 n. a- J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% P4 D9 r5 ^! U3 l9 t" b1 v7 Q
flow management. The main benefits are the low barrier to entry compared to other businesses, and& H5 t7 V7 v0 e
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& {4 A3 u2 C; J3 D9 ~/ X1 Q! r' loverhead.4 s, o# b' E1 F/ G2 P% Z h( Y
The winners in this business are the ones with persistence when nothing works, who know there's
1 t1 J3 i- b9 fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 `% o$ o! k' T4 B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ }9 m# |, t3 G8 N1 g8 _. Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( j m8 L6 O& w/ O) R
Most of these things happen suddenly and without warning, and they all contribute to the amazing
- K3 E+ }; ]2 ]( @, E: k( q, alearning experience available to anyone with a few hundred bucks and the ability to open an. |* g9 A) d5 U* ?% I, X/ ~
advertising account.- x; A% ~; b; L2 |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 ^3 b/ t/ v9 D" Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 L1 e; ?' ? T1 O! x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( W9 h ^) {/ h/ Ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ r1 w4 p- _; Z% e5 Y U
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. ?& p( N5 R& F; `started building PPV campaigns right away from start to finish. With that said, time to jump in and get% u- j7 H1 I( C/ c/ y' Y7 _$ _
started building.. T" x( J' y! P, [$ j
Things you need to get started:* R7 g1 {+ L* Q. }) h- h$ T' g
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); ]; K5 X' L: ~" ^2 l. g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), e/ z2 b% b# E: Z4 u1 T" N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 X7 @" w' @% j$ d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 d5 Z% z6 Z. S4 h% f! C. i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 r4 v1 J6 N* B% s/ Fwith PPV.
4 e' O3 }7 o1 d3 x6 pBasic Getting Started Definitions
! A7 e. `# K; h8 z6 ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 e+ m/ V9 N- ^3 c `8 B3 E/ a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main M/ P& F' D+ M" f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 u% L6 E8 q0 R- \3 W, S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' ^( X- M& F. J2 N% L4 D+ MCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( s3 V$ L @# k$ H
receives a commission on that product. An example would be the Amazon.com Associates program,
/ b+ q' \! R3 K: j" }' @$ cComission Junction or Clickbank.
% _+ t: j& l0 T: t7 ~1 RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' x# K- g, n- D& c
an action like filling out a form, submitting their email address, signing up for a service or sometimes; [2 k/ C |5 k3 x8 T/ D& h
buying a product. An example would be Ads4Dough or Neverblue.
9 L' T* E% k8 M8 \2 p$ P& v5 `Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% y0 f- V) B; i7 R! r- O
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# `: F' s% y3 H. t& L" brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 Q( x# e' V3 r3 Q, D- f% Sright from the start can really help you.5 j) b2 @ T. i0 P2 _
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 Y$ f/ k& l0 ?7 ?5 W( iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 ]/ d. J* `0 Qview, starting anywhere from .01 or .015.9 \) _% W6 @4 v$ W3 ?8 K3 e+ C% U
In order to use this type of internet traffic, the affiliate can sign up with a number of different# z( \ _2 ]6 c3 a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! l' E/ Y |% U* l/ J6 rMediaTraffic, and AdOn Network.% p9 B+ l3 R8 g/ v3 [
Don't popups get blocked by pop blocker software?* z+ I* ?! z0 h& @. m$ ]' c8 q
No. Popups are served in a new browser window as if the visitor had opened the new window% R( K3 G. Y- Q7 S
themselves.
6 w- \0 m j2 z& H) N6 |+ ^' zHow many popups get served to the visitor? d9 q) u% l( P! V6 y5 d
The number of popups served varies depending on the PPV network. Some pop more frequently
# k) [* Z" D: g( R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( m& {. V% n+ d+ ]serving this kind of advertising, so they have to toe the line between keeping their software
q6 J% e+ A( a1 N2 a0 Ldownloaded and still making a profit.+ b! Z$ t% f3 d; q% v: Y
Isn't this type of software bad? Why would anyone keep it on their computer?. F# y$ T6 ]/ E. [
No, this type of software doesn't harm the user's computer.
$ W* b- z2 [0 _: E/ ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* s! V/ ?0 q: S+ B- {* Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* k$ A/ X, r: ?# o4 wthat they can continue to have access to the incentive.
) G" \9 a9 |* ]( E* H z, F3 k4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, T# t$ b" ?5 g9 `5 M# m
How to Get Accepted into a CPA Network
! v3 T) j' o9 n4 s' C! X z N E3 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 n, z. T; ~8 wto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 b9 ?; i% S( ^7 ^' sdifferent networks.' ^% Z7 g8 k$ p" m& ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& V2 R( }# A4 a$ b6 i3 zapplication and be as specific as possible about your promotion methods. Usually some time after
8 o1 d4 c3 A @8 Ereceiving your application, the company will call to interview you. The phone interview is a critical
5 ` J, _+ z; h! ?! W: {part of the application process, and most networks will deny your application outright if they can't get
4 g# O, U; G! M$ e# @: s2 x6 E: Iyou on the phone.2 F0 r* |6 s/ C& }
Often, the person who does your phone interview will actually become your affiliate manager after/ I+ k e x' y& Z4 j; {
you get accepted, so it's a good time to put your best food forward.; s* O' p, C# p$ e- M
You might not relish at the idea of someone grilling you about your internet marketing methods over5 ~* e9 O3 R& d% l/ u7 C; j1 g
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ w8 W8 Q8 X$ k5 C* DWhat methods do you use to market offers?
s) K4 l; J {3 R4 m$ w% F# dDo you already have a website you will be using?
' T/ J- ]6 f, U) T6 P" s7 kHow much is your advertising budget?
& _4 q, E! q" ^( JWhat other networks are you a member of?
3 w9 h+ D8 \) S8 xWho are your affiliate managers at these networks?7 r3 `$ S2 U1 [: W& `& ~9 I
Do you use social media (Facebook, twitter, etc.) to market offers?
/ `! X K! D% ]8 {. ~How much traffic can you drive?
5 \% c* l9 ?: @# E3 H4 cDo you have a personal recommendation from anyone who is already a member?
# V7 z% ?- |- i6 f' }5 Q3 N, A9 ?' YOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 c& C- w- N3 d; g/ C! `' mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
0 Z+ K9 A& c$ _) P: q& w1 Q, opersistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 P; p# r+ Y6 _$ Sfor the network can be helpful.
1 \$ J0 e# s3 mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate A7 G2 P* Q# H7 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" \9 o7 R5 u3 X' m0 Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 F" I5 K }3 K
people can open a lot of doors as far as networks are concerned.
" Q: u& O o, m* s( L3 l& f. [After You Join a CPA Network
) Q! }# ?2 `) i3 T6 K) nOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ d# D0 F0 ~" N& z, n$ t7 Sand make an attempt to get to know them a little bit.
4 t1 v8 j; \% m6 P: i" xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% |. w5 m* H; U/ U* w" ^+ h5 p/ r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- ^0 X3 E5 X1 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 h( K0 v S2 I- O# e2 Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 A" \0 e3 s( | p4 Y5 [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( v% s+ y: u5 `2 o! G, |email.* O( _( g7 p7 ?5 P/ J0 v# b
For more helpful info about dealing with affiliate managers, check out:) S; C. U* ^8 _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( |" d2 p5 n4 W* h, z' fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 B% F6 P1 t) m. l- @! G- q7 \4 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ c+ x! a$ n5 ~4 r( j+ I, cSet Up Web Hosting
9 A$ ^& T, b) F' L- m: q0 K- A9 oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: {& ^$ @! {/ a% }+ i2 S2 Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- i7 i( z# }+ f3 B" E; E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; W+ F3 w& J9 z% L6 k/ t( @1 h* j! @whoever else is on the same server as you.8 c% W/ Q O" o/ A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& _5 v" A. G% r, y9 wenough that the visitor can't close the window before your pop up is even shown. You have about 37 o& b; y: E) q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# I: k% l3 x/ Q/ q" ^To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 I5 H4 ]. F+ x# [1 T
house full of roommates (hosting customers).
! ~6 M) T0 n" X$ t+ GIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 z% H A0 x, _: _, S$ W/ Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; d, I; s4 i3 K# d7 Pfit.
! e6 X/ x+ n8 [6 J5 KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
! W# D/ t: D) L$ m8 P1 \the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; i$ ?, [7 k0 z1 q9 Stheir food. Everyone else's food in the house has less space to take advantage of.
7 X+ b" V2 I7 TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 d! f) j; n; ~2 U+ x8 u9 Tany type of hosting this is a bad thing, and especially while running PPV traffic.
4 o8 }( Q& b( B; ?& a p& wIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) {, [% s: g" [inside the fridge to put their food, and other roommates can't come into that space. The server is
% j0 P4 A# [& Ypartitioned, so that each customer can only use a specific amount of resources at any given time.8 S8 U5 L, }9 G9 @/ ]/ X
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" |, [4 t V M# U; f# Y! a
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 H# i* s( X% ]& L. Ptraffic, faster.( h6 t0 i" z$ D, P
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 |% }0 x5 N) M: Q& @( g" f9 vAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% }3 t y1 i2 M* Q4 u2 p
here:. @: ^7 v' b" v) N; S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; O/ }1 q5 T2 S3 U# @5 [$ M' W
VPS&highlight=hosting$ W7 D; R! m/ k
Dedicated-Hosting-vs Shared-Hosting
, a: O, l4 p* b( T/ h; T# h# M0 D3 fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- K6 K1 e* ]/ c5 W9 x8 v
Hosting...Your-thoughts, n& j& c; Z+ D- E1 ]3 Y" d W% E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 f- d- D0 Y7 {( j" R' }6 {
Hosting Providers for PPV
( Q4 S( w. h3 h. GBeyond Hosting
" o3 I8 N+ `$ D, Phttp://beyondhosting.net/
" N- G6 j% s0 o* j, o0 L; sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( K% |% F# `+ M* ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! T) C% Z8 J& K6 Udirect linking with PPV. Also, these guys provide great support.
6 h- A# [1 q$ oProsper202 Optimized Hosting# v# k5 U1 R- L- O& e1 N% R" c6 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' H/ U" L; X* F% K
CPVLab Optimized Hosting2 D# X, l) Z5 k8 s
http://beyondhosting.net/CPVLab-Hosting/
& D$ o! Y) p% W7 O& a- iDomain Names for PPV% }- u h5 V/ W! D" W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: V/ y7 w% W ^- O" @/ bwhere you're going to host your tracking software and your landing pages if you decide to make them.( ?* F, K d' N3 v \8 k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! f+ f! k" Q: o% o) B" y2 N0 c5 hbland one is fine to start with, to host both your landing pages and tracking software. The .com,$ Z1 W" L4 t: c2 K0 r7 `" j
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' n* P# m$ G, W, M5 }. Sterm or build a whole website.- }$ t; j6 `% o; }- p7 R
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. f, H! P7 ?+ w. _' jtracking software on your domain. This is really important, because it is necessary to track your& j0 A; r- J+ a4 F0 B
conversions down to keyword level so that you can optimize your campaigns. Without proper) l2 B0 Z" t2 l/ n
tracking, it is impossible to know what is working and what isn't.
, B3 e+ |# m; Y: N4 G/ P% l& Y; YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software Z. m. J- b: z# N5 m; D
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ c; _) d" m" A
Prosper202
t1 A9 j( @0 a: b; Y w5 f1 ohttp://prosper.tracking202.com/apps/! K9 w1 k9 ~% G# N q
CPV Lab
" v n, P3 d, t/ uhttp://cpvlab.com/! i$ p* _# E" D* H6 k' K
CPVLab Help Videos3 _+ ~9 Q3 g4 `3 f5 i
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 T- `1 @" L9 DAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* \# H1 {- m4 Q' i4 \: ]industry standard.5 M+ t8 z3 F5 K( \9 p- q* |8 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ V2 u7 K: j4 J3 A% {* X, ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, ~7 N2 `9 X; q& {good support if you have problems with your installation.2 d3 o$ R6 n' z
Tracking 202
: o/ P& J) G) iTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& r/ O; F* Y% ]0 f Ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 `/ h, B% Z4 i P, {# C1 p
area.: S5 I: ^; r* ]8 s
If you choose this option, keep in mind that your tracking software, one of the most important parts of
2 i) t$ p V/ i( k# m) W0 R" `your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 i& M+ e# \6 d: {" T9 g
interface, and their hosting.
) p _5 X. \6 Z* h# {, cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords+ c; g4 K+ w% B
and targets which you are bidding on. Leaving this up to chance in order to save money could% L0 d3 q8 y/ A% f# ]4 q& E
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( X% R8 t, r! n! `: ^: W2 jwere using.. B+ T0 o0 G9 t$ J% d* h
Choose An Offer9 i3 Q2 ~- F* u' I1 N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 R) x/ Q& d6 W# u. L6 |3 A
Lesson on Offer Selection, V! ^( Q7 A, n( p+ L
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: f& f" r% z+ ^ u' {; C$ u, Y( uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& H# h- p6 i7 Y( J" b% j. ]* R6 xTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: l3 Q* A# t" U" F9 [. NLeadImpact as the traffic source.% M; M! N7 s0 k, b& @# Z7 G) _7 [, j
Now the best way to learn how to put all of this together is to just get started. For some variation in
3 {5 `' o$ V: Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 J0 O* v0 b/ G* p J8 B: a- ~- ecampaign.% G( r" D2 w5 O1 Y' N v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! {9 r1 e' p! D& J" |% d% M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! S& l- h( S& Y0 _8 J0 Fthat all traffic is accepted.# u* R" H* g6 e' G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 R* b) }: r5 w- z8 u3 U* m$ B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, P" e8 y2 T9 l; _' y9 ?get creatives like banners or images specifically for the offer.
+ _8 [5 s* o9 ?$ K9 b' ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 u/ R" K& J {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' H* d; `) z0 c. Ctrack my keywords. Without doing this, it isn't possible to see what's converting.
6 V/ B# w4 m# \. i z% RIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ q+ L$ u+ L' g- w% x& G# B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& w' U+ Z6 J x4 C3 ]5 v0 z! u i4 s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* t$ p) o& ]5 x) m; x+ ~bottom of the page:# s6 R; P$ h" a2 P, ?. c% q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 }' C, L$ M' i1 \Click on the offer → pixels → Add a new pixel and this comes up:8 b! ?9 g: l' |/ W, }8 L1 }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 G6 I4 |6 m) ~; z2 X/ F
from your software into the box that says 'Enter URL of image to load'.
! z1 {0 t3 c2 z! cOnce you do this, it should look like this:% C0 Q R/ i; [% i- x# `$ M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 J3 [1 J) C+ `) }3 \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ X. N0 [4 n9 a% ]& F* U8 jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, F6 M8 T4 }5 p, H6 \
Prosper or CPVLab.9 y1 N( g* u' r' I$ p5 ]+ b
- @/ g# D) X1 B# E* y4 ]+ n- r6 }1 S
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发表于 2012-12-27 18:47:17
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