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PPV GUIDE [PPV新手入门][28页]
j9 g( T k! @# f0 q4 _( @6 t详细的请下载电子书！! p: n0 {2 ?8 I6 p3 x- ~* `. y
' Y- x1 p1 v; E2 z; O8 i
6 A2 G4 o5 d3 @2 W! I: j3 c
Newbie Guide
+ {4 f3 ~# e/ p7 t; a, e( BPPVPlaybook.com
9 o' u" r! S& S3 }2 w' Z% ~Tracy Shaffer* f( j& ]( P) C0 w8 \% r( ~9 I, M7 l- L
David Ford& F2 I, h. V* D& g4 e& b! A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" Z% t1 L# S K6 E$ ^+ o" U+ R* x
Getting Your Mind Right to Start Affiliate Marketing5 `" f3 G6 N9 F- \4 ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' r/ w, |1 h3 r+ I4 O0 eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 ]) d! N/ v5 o e+ v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 v3 S0 r# M W: fwith any success, these claims are laughable and far from the truth.- k) N p2 S* u, {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; D1 n8 r& H6 ]2 }; Aflow management. The main benefits are the low barrier to entry compared to other businesses, and
8 c. B7 B3 I! n% R qthe ability for a marketer to be a one person shop and make an incredible amount of money with low3 `4 b# V% h9 \6 g
overhead.% {; s7 n" l p- k# x3 Z
The winners in this business are the ones with persistence when nothing works, who know there's
* \8 H: a+ g, L( g# \! fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ l( i) l1 Y: @, IThe cold hard reality is this: virtually everything in the space is changeable, what worked today can6 c7 `7 U) i, Z. n* U2 q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 O3 T' r4 c( I/ U
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 ]0 {# ] c1 w! Q6 a1 H) z& J
learning experience available to anyone with a few hundred bucks and the ability to open an; \& a b4 `3 @5 O! { j
advertising account.
, o) C4 ?' Y6 \3 O. J# kYour competitors are willing to work at this around the clock. This isn't a push button, instant business
# _ n) }$ F. O: G5 ?5 d; e8 owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. D1 F3 y" ~! w% j8 E' a' R* C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; D n; d0 a# r$ u0 ]
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
g+ M2 N* T$ k+ U2 R7 Y( J4 WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ \" c1 b5 s) r/ j4 {* dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get/ @8 r' x' g2 a! D B
started building.1 X: Y- u" N9 _- n: b( a
Things you need to get started:
7 a7 j$ \* h" J- Q. _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 {' m8 X4 S1 f2 d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' C( X8 c9 a& I" \; L0 ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ d) p6 K! i0 i, O9 l" t i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& O1 P+ {, t3 CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
! F; X4 z5 i% M: cwith PPV.+ \- [8 ]/ V7 n# W6 H
Basic Getting Started Definitions8 h5 k: l: k: k1 I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ s+ r: o. t1 [& z- a5 _' naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! @; p! Y; }* X& o" F7 X0 L; s2 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( R# a2 I# Q1 G* Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, o6 H# W# |9 s; L$ ^8 l) fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- [% k$ ^1 N; e, I' Y' h# B
receives a commission on that product. An example would be the Amazon.com Associates program,
s2 j! ]" b! @2 v3 C- Y- G0 TComission Junction or Clickbank.
7 P- U4 D8 p1 L) ]6 V- d: `+ MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; Q5 k6 e" R+ r6 ?9 [4 @) T+ g' ]an action like filling out a form, submitting their email address, signing up for a service or sometimes8 W! \' W4 d1 I: T
buying a product. An example would be Ads4Dough or Neverblue.2 i: v3 ?; D$ e7 |# L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 s7 N3 Y! i3 `& M: r oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else* b2 A( X' l2 g$ y# {4 h) u( g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& C& _4 T# v. {: {. Iright from the start can really help you./ E( W9 U+ p" w
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' F, C3 b4 y4 Z, B, M; [6 t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 d; j& K: {* K7 p7 Y" r% Yview, starting anywhere from .01 or .015.; h \0 g4 d$ O2 b% C( K; h
In order to use this type of internet traffic, the affiliate can sign up with a number of different5 [3 {8 \% C* |4 F) p; I7 H1 J5 ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( f% B E" {( G: W- a6 H) N$ vMediaTraffic, and AdOn Network.
6 L/ x$ c2 j9 e0 B3 n2 q A0 D( }2 ODon't popups get blocked by pop blocker software?4 C4 k6 P% C$ D0 t( }
No. Popups are served in a new browser window as if the visitor had opened the new window
0 f' v& X" O3 r: H( Nthemselves.4 I, Y0 [9 ~8 K/ Y. y( L
How many popups get served to the visitor?
) {0 E% w4 K5 |/ t4 g" sThe number of popups served varies depending on the PPV network. Some pop more frequently" S6 Q0 n% F9 q" k' F/ f# B6 J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 T( n3 B+ s2 E2 Z7 F* Z
serving this kind of advertising, so they have to toe the line between keeping their software* e. Q1 l7 y8 S% x, q
downloaded and still making a profit.
4 W r- N, Z- S1 x/ e5 `Isn't this type of software bad? Why would anyone keep it on their computer?/ b( ]3 r) t- t( n9 t
No, this type of software doesn't harm the user's computer.# ?. n7 H _+ _) W9 g/ r7 K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& d) h0 Z4 n; G% s+ Dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so' W( ]. H$ e1 u- n
that they can continue to have access to the incentive.
6 `0 m% b, O( |$ q# S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 m# x0 d0 e. g J9 {9 wHow to Get Accepted into a CPA Network u2 E t! e4 V9 ]: a* k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: T% |& N" t( o! ]8 @- C& Dto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 x) k- p. W9 a) Y7 Z5 `. bdifferent networks.
" [; Q0 q% ~. m9 D( ^) }7 U5 vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, X* k& w* J4 v; r% Capplication and be as specific as possible about your promotion methods. Usually some time after% Y8 Z8 p4 _& D7 w
receiving your application, the company will call to interview you. The phone interview is a critical
8 L" H; R: j8 Y: N1 _part of the application process, and most networks will deny your application outright if they can't get( H3 y! u+ h# D; }7 b4 ]
you on the phone.
! O$ T6 E' b9 Z FOften, the person who does your phone interview will actually become your affiliate manager after
1 t& w6 c( @+ Xyou get accepted, so it's a good time to put your best food forward.
+ L, ]+ }$ G0 s0 nYou might not relish at the idea of someone grilling you about your internet marketing methods over7 {+ d: p! b. d( f7 k7 O. m/ d
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 ]2 k! Z& M5 R8 d, b$ H/ h( l
What methods do you use to market offers?
+ w) `* c8 a! k- D n% kDo you already have a website you will be using?
( [+ ]& D9 x, _' n1 G) ~/ _0 GHow much is your advertising budget?; p1 X' U4 K0 W! c! B
What other networks are you a member of?
1 \6 r* v: l: ~ |% A5 y( QWho are your affiliate managers at these networks?
; s% P: Y. e: T8 d0 Y/ Q& L3 TDo you use social media (Facebook, twitter, etc.) to market offers?
# ]2 ]1 [ w9 mHow much traffic can you drive?6 S# n# l' p- M( m, }; C* S
Do you have a personal recommendation from anyone who is already a member?
" c) `. d: @3 b7 A5 X- B6 _$ _Once you provide satisfactory answers to these questions, the network will approve or deny your
' {# P3 i1 Y: r+ z: ~application. If you get denied, just keep applying or call someone on the phone and try again. Be
" M/ M) f, i, C" l7 a- B% s" bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- i" M; [& _* L S
for the network can be helpful.
& C0 I: E) | S% W f# _3 S h& RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' M4 X% d; i9 L: }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; n+ [. Q! t7 J* e2 @2 D0 Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( U4 r S# B' o6 ?# E0 {" n: `+ ~
people can open a lot of doors as far as networks are concerned.
* z, w# ~0 n! Z7 V9 h! GAfter You Join a CPA Network7 V' h. R3 E _8 t+ x
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 V0 k) H. N, X% ~3 N1 {. N6 Band make an attempt to get to know them a little bit.+ b) n- o( L9 |
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 p3 R/ v) b" @& b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ O+ M1 K$ W, r! R2 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: i4 u: U$ X, y8 |larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 u2 S5 F" g5 }. ^& Y& Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 }( x0 e1 w/ ^1 T6 S, Y; Y: ?; Oemail.9 I3 l+ T( U4 s! z# v; r5 d
For more helpful info about dealing with affiliate managers, check out:: ~6 @4 x( Y% L* o1 f1 ^- r" S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ e' ]" J8 t! t# L( G; ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 Z3 Q0 k, f* |4 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, i+ j1 c9 B! P3 z! x
Set Up Web Hosting
5 P; O' H# O9 F L! R9 U8 H* l- }, BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- }+ l, c2 z7 S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared l$ N' r N' v' v( A# |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: u9 w7 \! E5 w6 t9 L
whoever else is on the same server as you.; Y U" i7 t# v. }% h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
1 q: e( H$ O$ e* Venough that the visitor can't close the window before your pop up is even shown. You have about 3
# }' \% J: ~- j( n& useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
q% M- Z1 X; rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ f/ w/ b0 _, t5 dhouse full of roommates (hosting customers)./ P5 Y: u# f; v/ d# L
In shared hosting, this is like having roommates where everyone has no specific designated area inside( c: ?/ E+ a5 z" M) g+ K4 O3 A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ J; e" `4 ]# p1 v8 p% Y. tfit.
1 v0 G0 W1 L% q' s/ QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than; {* u* S9 V. q. S# Z: ~1 n6 Z" C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- `/ O3 G2 x& x7 J% L1 L7 n' _their food. Everyone else's food in the house has less space to take advantage of.* y. O( l8 j" K! `- w) D" I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% n8 y7 M% z7 W, Q% [* k
any type of hosting this is a bad thing, and especially while running PPV traffic.$ d0 B1 m3 Q5 T( P- d
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 V& u9 G4 F6 g: n+ {9 l
inside the fridge to put their food, and other roommates can't come into that space. The server is
: n; }5 f$ B8 O$ Bpartitioned, so that each customer can only use a specific amount of resources at any given time.
$ r* j! ^ U. l6 ~" q" F/ sA dedicated server would be like having the whole fridge to yourself. All of the server's resources
. a3 s2 a& ~) V2 o6 r( lbelong to you and no one else can use up those resources. This makes it possible to serve much more, S3 v7 g8 j! i5 p
traffic, faster.# O3 |# z5 Y" _4 M; Y' V4 Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! H$ z. J0 ^% u6 C# i# C+ M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! J' ]% p6 L1 S
here:$ I/ \7 ^: D" l! G, `5 r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ q6 @# A0 F8 P% |VPS&highlight=hosting: b4 J% t( s1 J6 S3 A; C. ]
Dedicated-Hosting-vs Shared-Hosting" G9 v) T* p" `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 P5 E$ `* |( h) }
Hosting...Your-thoughts2 [" J# f5 U4 H/ U& [/ |6 ]5 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! z8 {6 a7 u E. g0 C% Q
Hosting Providers for PPV* n! Z# w4 B+ p* l+ F) ?0 m) P
Beyond Hosting& ?7 }) L9 ~3 @1 V% ?- ?1 D
http://beyondhosting.net/, q7 |1 b8 B+ O" U: t! G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 g% I @( E' o( W$ x3 ?, o( breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& h' c7 ]3 O7 a! v0 G7 a$ c
direct linking with PPV. Also, these guys provide great support.% A0 g, t1 g' V& [5 t% G9 \$ B
Prosper202 Optimized Hosting
- ~7 A3 p0 {/ {( `1 g4 fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) O% N' l( c. _; z) ?$ l" UCPVLab Optimized Hosting9 f7 [4 C' g y7 N; n
http://beyondhosting.net/CPVLab-Hosting/
! K& B/ {+ e4 ^: x# }' F+ e4 [Domain Names for PPV
5 A+ @' q7 y. E' H( n2 b" SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& }+ A- F: ]" B0 ]; B0 a- q, g' u
where you're going to host your tracking software and your landing pages if you decide to make them.4 U* f! j: ^: ~+ Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 v, r& g( R3 M" u; X, C4 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,; E+ r) c; |- c$ r1 _3 h2 N J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 g5 p. p8 e& ?% y/ eterm or build a whole website.
3 L8 H% }! S0 x4 w1 D& T: K E6 R$ C# G* YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 A; K7 u% @! }& f$ i
tracking software on your domain. This is really important, because it is necessary to track your: T7 ~% A; ~& a' R
conversions down to keyword level so that you can optimize your campaigns. Without proper
3 C- _/ s" ?& u3 j+ B) C7 {tracking, it is impossible to know what is working and what isn't.3 l( Y- D, s8 ` n' l$ ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: i8 | p0 y( \1 d' R; Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: U- Z& F9 @$ {. Z& n& NProsper2023 D' C5 o/ `. E
http://prosper.tracking202.com/apps// B7 s' W3 C$ B, O$ o
CPV Lab( L- O2 I- Q7 f
http://cpvlab.com/7 Z2 H8 |- o6 y( {( U
CPVLab Help Videos! ^5 K9 S8 j A
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 s# N* d4 Z1 ]: ^3 c% P2 cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 g( H* s5 u) r+ q% I. F5 tindustry standard., G$ [8 t3 a5 N2 h8 O" X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- R: x; g! n0 g7 m0 c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. h/ U8 I# s' f$ s& C' ~2 ?# ?1 X! Rgood support if you have problems with your installation.% V5 j4 B1 \/ u. F' N6 o
Tracking 202$ r1 f, o: F9 L# A2 y& Z6 z+ Q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- D: l/ b: d+ a9 d1 z, e* ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 f$ U) h, V" F5 Z3 y
area.; _4 h; d6 p+ d
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 G# e& C8 p$ y1 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 w! i; h+ ^2 r' o4 y; t4 Y6 {3 i% Cinterface, and their hosting.2 ]8 e4 E3 |1 F g4 V6 y& K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
* T: l+ U# P/ u; r8 band targets which you are bidding on. Leaving this up to chance in order to save money could0 G" f9 t5 f& [* M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 I6 e4 g+ _& I9 d& e
were using.
1 {, ^& G; o( e) a, IChoose An Offer7 m3 _! C; f/ J. _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 T, }7 o, L6 Y" A7 ]Lesson on Offer Selection
/ P; }# ~- w2 q4 g% ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 K& z& d9 k) i+ R& [+ Y$ [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 J! E, {8 Q A7 `, }, ?. d1 i. mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 ]* y( U/ Y: ~+ uLeadImpact as the traffic source.2 \) g% _# f% w( c7 [% w
Now the best way to learn how to put all of this together is to just get started. For some variation in, J; I3 w8 N7 q6 j {
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 O7 r0 z; i% x \0 j: }& E5 K2 u, _
campaign.
, f6 Y" r' g- w2 E3 kWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ z; Z6 J6 R; E, G8 C$ ]" X1 @+ t/ lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. h% N: M8 f0 j" l$ d: J- sthat all traffic is accepted.
, Y1 F4 }, Y/ W2 ] CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." t9 q- U1 |: Y$ h l9 M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 m7 x: F5 m# D- {2 d
get creatives like banners or images specifically for the offer.
3 L2 {0 n* R, H( ~) p% E) w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: A7 G. m5 I( _, TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" y1 n: F2 t1 q# J( Ptrack my keywords. Without doing this, it isn't possible to see what's converting.8 u' u8 j4 C3 i3 R2 W% P' R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& W) P4 Z- A+ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 T' \6 ~' {0 T+ K/ O- yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, O/ O% X: U+ @3 Y1 b7 ]bottom of the page:
7 A$ Q5 R1 o( f# YNext, I have to cut and paste this pixel into my offer at Ads4Dough. Y# W+ T7 n# }3 c
Click on the offer → pixels → Add a new pixel and this comes up:0 I4 y2 y5 ~0 y% a. ^& {5 g7 h
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, C8 L1 |! Z& \7 gfrom your software into the box that says 'Enter URL of image to load'.
; z8 s8 i4 U0 e3 eOnce you do this, it should look like this:* _2 X/ C8 s* e1 L& F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 o1 n0 [" f$ t" D. D0 KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; ]% C5 q* A+ g! n6 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 b% C3 y |. v, b6 n w/ ~
Prosper or CPVLab.5 S4 e6 e5 }- C5 b
0 Y5 Y5 m' q* m$ J# o7 J |
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发表于 2012-12-27 18:47:17
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