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PPV GUIDE [PPV新手入门][28页]" |5 o k: s1 T
详细的请下载电子书！4 r9 U. b# U- ~; S5 }' q- X
( t6 M# V7 a9 w5 \
+ }8 e. k; s1 l7 uNewbie Guide
7 z, `% D# }9 _: i- f/ y* Q$ QPPVPlaybook.com3 V0 i7 s6 H+ [3 I- S
Tracy Shaffer
" T+ k9 W3 D. GDavid Ford% Z C! m6 u1 T; l$ s" n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 u0 D4 {6 Q+ Q, z& [5 g" ]
Getting Your Mind Right to Start Affiliate Marketing# m# ?$ l* @5 y% Y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ K+ K: M% H v) _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
~5 Q9 n2 p" Y3 Uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& Y% T( A3 y" Z5 i) ?; ]
with any success, these claims are laughable and far from the truth.
* C7 [, P* P. ^0 g1 G5 N2 j. sAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" o ~, T# B# |* A1 M
flow management. The main benefits are the low barrier to entry compared to other businesses, and) c4 x B6 w f8 T
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 h+ S" ^# `" _" |! ]
overhead.
$ H) M2 U( {3 w% x8 MThe winners in this business are the ones with persistence when nothing works, who know there's
( y4 e4 W, ]- N2 s; ?plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# a: J1 `' n n0 k% H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ {, ]" I9 x/ a8 r9 n7 T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 ^# D1 m" q( v* f+ M. U
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 t. X% X1 K) d& y1 @( }learning experience available to anyone with a few hundred bucks and the ability to open an
4 W. P4 p6 e9 G# P% A9 q, |advertising account.4 ^7 H Q# r. {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; ^( W: a. O; U, J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% k6 _, C9 n* C( t7 d' Xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,# @ j0 d1 \) `% c0 e/ ^6 O& F* {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" R: \, g0 n& B( B3 ]( H iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( m6 R" v3 a7 s/ ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get# O( C2 i. X' x# s9 P3 [
started building.
# M6 E" Z- x% E3 jThings you need to get started:( ^+ e# {: s+ W
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! h1 |/ J5 T1 a0 N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 ?* [6 s8 [8 h. P/ @& n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 f5 V% @) S% m# `; O/ v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
[. i* X, R! n6 m4 a1 c2 ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ ]/ x y5 \ P5 e
with PPV.
0 k( Y w; T, m, `* }9 }: sBasic Getting Started Definitions
( d' K n" x6 W% G% L i0 R" ]! Y/ eAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, A- A6 h" q, X3 k1 uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 X# H7 }' x# |: j# l( y6 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 `+ Z! v5 F; M" utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 y$ d, d- C/ N* p; V. b
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 X# U* v3 g% l }, P. m: H9 w6 j) ^
receives a commission on that product. An example would be the Amazon.com Associates program,3 O+ g" _0 n: b9 N, [# I; B
Comission Junction or Clickbank.2 j7 n' c3 t2 b+ O h
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' J- I. e0 Q# N2 Q* K8 c
an action like filling out a form, submitting their email address, signing up for a service or sometimes9 `2 X1 r1 n: `/ G
buying a product. An example would be Ads4Dough or Neverblue.7 @3 l" ?1 ^( Z! b! v- m2 ^& M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( h( H. B E, laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& Z! v! n. r; t J e6 p% {9 Orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
" L: }+ g8 ?: @3 e/ e4 a+ L' }right from the start can really help you.
0 r/ p; \$ h' L: u/ ~; tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ B/ @5 g$ n+ N
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 Z8 g, [8 l" O! u% v2 A. M1 h
view, starting anywhere from .01 or .015.2 m) @% |0 \( F% a8 ~& G) ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different& n- Z8 e! w$ F. f% k' m# t1 i) X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 K6 g# M, Y7 S
MediaTraffic, and AdOn Network.
2 E6 T9 U) W$ m- u+ x9 dDon't popups get blocked by pop blocker software?
6 c' N; v: ^9 \1 k6 R8 N- DNo. Popups are served in a new browser window as if the visitor had opened the new window1 u& c: F, n2 ]3 o- V% C
themselves.& d2 S- r9 ^4 R9 X
How many popups get served to the visitor?
. p( ]) k) m8 W% PThe number of popups served varies depending on the PPV network. Some pop more frequently
: c) N0 ^+ a. F! R1 f" H(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. M$ z f4 T; n: v* {" @serving this kind of advertising, so they have to toe the line between keeping their software
& A* ]6 i. f# Hdownloaded and still making a profit./ d# X& i9 z5 d+ f
Isn't this type of software bad? Why would anyone keep it on their computer?+ o8 u' f6 M+ W0 [2 T
No, this type of software doesn't harm the user's computer.
0 o- U% P2 o2 ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) w" f: x" x) j2 G; [6 d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 k0 s9 x$ H) N0 k8 Vthat they can continue to have access to the incentive.* \' k3 z; |* N9 J: O- k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ o! w0 n8 t+ l+ ~! A9 \How to Get Accepted into a CPA Network- J/ m( R9 l2 ?+ z/ u, F% F" V* X5 o0 Q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 X Z8 Y- K" nto start looking for networks is Offervault which lists offers and lets you compare payouts across0 [0 { N8 F& r; d7 y
different networks.
3 a( T% H# S: e5 e8 @% ~; S; u0 O! IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; c7 Z5 g9 t" D% P9 lapplication and be as specific as possible about your promotion methods. Usually some time after
9 i7 c9 n w! T, }receiving your application, the company will call to interview you. The phone interview is a critical% \3 L" }, u# Z) N( q" Q8 x8 e
part of the application process, and most networks will deny your application outright if they can't get
8 j9 q& }( p+ }6 q3 b( Y: Gyou on the phone.3 D" m2 ]( w9 m
Often, the person who does your phone interview will actually become your affiliate manager after
" M0 ?# T9 L, Q& J/ t4 s3 S5 L% v+ t gyou get accepted, so it's a good time to put your best food forward. ?9 L) d% j; f
You might not relish at the idea of someone grilling you about your internet marketing methods over
* _) M! s/ x3 jthe phone, but trust me, this part is critical. Have answers in mind for the questions:, j9 C& Y) s1 i8 ?4 [' P: K
What methods do you use to market offers?
* K% ]5 ~0 j2 T. e. C* g: ADo you already have a website you will be using?- D0 Y n' Y$ E, y- n- ~& [) _/ V# H5 f
How much is your advertising budget?3 ~5 Q. [5 s7 Y* ^8 j
What other networks are you a member of?% P" F; @- m x6 ]: Y$ [5 s/ t' v# B
Who are your affiliate managers at these networks?
, E; \8 z- O0 W4 I- b) @Do you use social media (Facebook, twitter, etc.) to market offers?
0 b7 e3 U. M E) l1 z1 I: `+ o: ?: YHow much traffic can you drive?
# I3 k% M, D. v+ cDo you have a personal recommendation from anyone who is already a member?
, O: w) j0 v- h$ Z6 _9 X- g# |Once you provide satisfactory answers to these questions, the network will approve or deny your
- \/ V, h, B8 S) Iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
* v6 D, I- W, f+ _6 i' L( fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 B/ y7 c7 i7 Ifor the network can be helpful.: C) G) h2 c; n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% q1 R& @$ U3 P8 u3 [
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 v) H# a& R! y4 Q% {/ r' f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# D. U2 M- S+ M+ _8 S5 R; o e
people can open a lot of doors as far as networks are concerned.
# W2 q$ \9 B' S: TAfter You Join a CPA Network9 J( Z5 S) X; M* M8 v0 @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 `. |& j/ b/ H$ o N# ]and make an attempt to get to know them a little bit.
( v( F: Y4 x% B" ?/ b2 r* G, Z% FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: t( L: L* C6 |, g$ X# C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 I8 [; `0 c; J% I9 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, Z! ^2 X: S% R( L" r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout- `- T' B* t" X2 { B( L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% B' V7 |# b+ [0 Eemail.
/ x% a- u1 s6 B+ U7 EFor more helpful info about dealing with affiliate managers, check out:% h# Q+ J9 w: Q9 [7 o) p4 Z# U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 E& P8 D2 f+ d3 {% e" v/ ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/& z1 D; r+ [3 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& e: h7 o( G* |5 u
Set Up Web Hosting
2 \4 \! c3 i K, y& a/ \) GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& c, }; G* D9 ?6 Nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 O& L, p7 `$ t! O9 E6 \- j( x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. g$ r( ~- }. x. A4 o0 M2 J% A( B; B& W, n
whoever else is on the same server as you.
" g* k4 W7 G! |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& {; o U- m; S/ z7 ^0 l& h
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. y6 z2 H6 X! F$ _. c/ u0 ~% [2 gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( M" d* ^8 D2 \" G0 ~) bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- g" V# Q; E+ C+ @/ M8 X
house full of roommates (hosting customers).
2 F; K9 N9 e- w3 u% d$ F% D( GIn shared hosting, this is like having roommates where everyone has no specific designated area inside
1 Q. |6 p6 C+ Z' f- e2 w( tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will( T; m! O. A/ f
fit.
+ r* ]6 I P0 ?4 C0 U7 b |Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 Q7 e9 T. A$ @, ?" }" z1 _7 p7 y' h
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 t7 M& _0 V& l8 etheir food. Everyone else's food in the house has less space to take advantage of.
4 P% Y4 w2 G# l% n7 GIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
( L8 c0 v9 V* m& A* m' a1 U9 p! {any type of hosting this is a bad thing, and especially while running PPV traffic.5 i2 ]1 \5 l" Z2 k; ?. B. F
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ t2 y9 b8 ^8 O/ d5 g' ?, U. }; q
inside the fridge to put their food, and other roommates can't come into that space. The server is
, O! M1 w3 B' x# P2 C, npartitioned, so that each customer can only use a specific amount of resources at any given time.
C4 D9 E) [. P0 ?4 KA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ p7 `' E9 K% } J3 n$ Ebelong to you and no one else can use up those resources. This makes it possible to serve much more
; l2 g% E1 c7 o# Ctraffic, faster.
/ ^2 w4 J$ F6 }3 A3 }) iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 m& H( a4 @ F* o8 E% E( ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# ^/ l+ v& g9 o8 Nhere:% w+ O% g7 h0 Q3 s+ Z: i
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 m4 w) S7 o7 \9 S) e) L0 BVPS&highlight=hosting
, I- t& _7 y2 T$ `Dedicated-Hosting-vs Shared-Hosting
% k( c8 F0 ]6 b9 s M& ^http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) B8 F1 {* k* ^Hosting...Your-thoughts+ j' N1 ^1 w$ ^+ k" ^6 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 ^& f% H% h- Y, I2 G
Hosting Providers for PPV
& O' P8 v% W( k0 P% l0 I% x% a8 VBeyond Hosting/ E& u5 S; ~) G* T* c2 t0 {
http://beyondhosting.net/
6 s9 E6 R t$ r, b4 d |# RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# w9 i2 r. D; I1 O7 Jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# l' P: O+ B7 G7 A3 j8 d
direct linking with PPV. Also, these guys provide great support.
9 J: v, r' N7 ?4 |% ^! I- `6 CProsper202 Optimized Hosting. X. g4 \8 E: X9 I: Q0 p2 S- [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* t5 B) f5 ?1 o1 @- J. q6 W5 ?' FCPVLab Optimized Hosting8 b* C2 Z4 D/ {* @% e
http://beyondhosting.net/CPVLab-Hosting/
0 [+ [% h6 q& Z% h8 C) CDomain Names for PPV: f! p( N9 r5 I6 a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% s# @" p5 U" q: I2 \& T4 N$ D2 s xwhere you're going to host your tracking software and your landing pages if you decide to make them.
: r7 K5 b( W+ D% |: YOftentimes people wonder if they should have a specific domain name or a generic one. One generic," i& u5 P% o1 U; I
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, ^' R4 y& a5 ^( b5 D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 g! m1 \5 j; R7 e' O
term or build a whole website.0 M2 p6 A5 s& K
After you buy hosting, a domain and get those all attached to each other, the next step is to install' T( J* D0 o' V
tracking software on your domain. This is really important, because it is necessary to track your, n' f# t8 W1 Q/ ]3 T& d' {) i
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 n: O* B) M0 d% i; L* P9 i, n6 F2 ~tracking, it is impossible to know what is working and what isn't.. t% G" ^5 g, s$ Q, P/ o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 z/ N# X1 N/ `: ]% B+ c6 v
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& ~" x9 I9 a/ O. U3 e" [2 ]
Prosper202, J7 q) K9 h( q7 T/ c7 e
http://prosper.tracking202.com/apps/8 l' U- {' A$ |5 @8 O5 ~
CPV Lab; g; o; @4 w% V" d+ B
http://cpvlab.com/! d0 g4 f# k' B& H) i6 K
CPVLab Help Videos
8 }5 D" J1 o1 C# Thttp://ppvlab.com/oweiw/oiurw/vdm.htm
# F1 z1 b" @0 h8 Y1 dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& ?& \8 l6 f; j; f8 I. w
industry standard.
! H) j3 ?) W5 D& _- d8 c% P4 E2 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 ~" [1 w! |" t* G: O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) ]) \ O- ~$ V5 ~' b% Hgood support if you have problems with your installation.) Q7 G+ F+ P1 u0 |
Tracking 202% s" T M) R5 h0 W+ [0 l" @
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" j i# z3 h) l# Q7 w# Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 I9 S7 _- y2 P9 w
area.
9 \! n& P+ `0 L4 S9 _, ^/ h4 m: ~7 |If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 F% w0 ^0 P" t$ V9 P/ syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 p) K- k- e' f1 e3 [4 c7 _interface, and their hosting.
4 T# E# T n% a2 N; jAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords V2 |$ P! x7 C J
and targets which you are bidding on. Leaving this up to chance in order to save money could
0 g3 F! Q7 x; l' [* R& ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you( D; Y3 @, n9 y4 W6 S
were using.
7 A; t7 R: x; g) f; WChoose An Offer, A0 q% D3 y7 d- B8 U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; ~; \0 S3 w& U5 D! C* b4 y
Lesson on Offer Selection
" M9 `) Y6 H5 Mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers H3 M \! v& E" [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- q' n q1 c# `& J+ L9 z. |: p
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 A) U2 U1 `- W; P R( Q2 _$ Y
LeadImpact as the traffic source.
) Q- r7 F1 ]7 k7 S& jNow the best way to learn how to put all of this together is to just get started. For some variation in# j) [% H' w1 Y$ A1 L# d. R' c8 I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 R, a; u6 W, ?+ L$ e, ~( Qcampaign. ]% H( N$ q# i5 x$ H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 }- P- ]3 J9 l Z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 x ^5 x: Y& x# w) w5 Zthat all traffic is accepted.5 Z% [2 D7 G1 P' a& N
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 Q$ U1 J( S, X4 k4 x) JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( P4 c% A7 V1 i7 eget creatives like banners or images specifically for the offer.
`7 h8 J. u% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ n" g9 p3 D4 M" _$ d8 o% J5 _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ G b% f6 T) W" O( A
track my keywords. Without doing this, it isn't possible to see what's converting.5 @/ K# N& ]7 c8 M; e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ _7 V, J% n' ]& @8 [! j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* ?; T2 z2 F, O9 v) `
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" L/ u8 `+ |: D x. H( g
bottom of the page:4 H+ \. D7 u+ F) c7 _ V* x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.0 V6 O1 C$ Z2 h
Click on the offer → pixels → Add a new pixel and this comes up:
8 I0 F7 Z- q9 S" P/ c4 j- iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ C, n. w0 Z3 x" z
from your software into the box that says 'Enter URL of image to load'.
7 E6 n% C( `: e, l- aOnce you do this, it should look like this:5 p2 W' s3 c* M: i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' L3 \( o. u. q+ R2 ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 z7 J ?4 w6 C. T" n2 u3 zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 T, t8 M) B* u; ~Prosper or CPVLab.9 |0 W6 t: }4 `0 D& ~ O) N
4 ~( a, A+ e' l ]" T r8 ` |
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