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PPV GUIDE [PPV新手入门][28页]/ o# z U$ w$ I" r
详细的请下载电子书！5 \& Z1 F1 b" R4 w
7 O* j1 E1 q Q
, V% x8 B; N1 V! b1 bNewbie Guide9 N1 q- s: Z7 Q* A3 x% z- |, k
PPVPlaybook.com( g* A. l, `0 e. _7 Q( P, _
Tracy Shaffer
6 {2 t L; A) \/ _; e; u! D4 ~8 MDavid Ford
# S: ?# U( @) w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. k3 a* e* x9 S! zGetting Your Mind Right to Start Affiliate Marketing1 f \' t; y$ N. s: s$ `$ l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 u6 a+ y. y: W: F F
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; u. c; O' r# ]( b( f1 I+ n7 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: V9 F5 H: s5 v1 E8 f( q& K2 Gwith any success, these claims are laughable and far from the truth.
/ b/ E- ^) L) j3 p0 W6 e1 IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 O* }8 b1 q: g5 ?0 ~9 |5 T: jflow management. The main benefits are the low barrier to entry compared to other businesses, and
: H5 T! N. e' ~( p9 K. s# ?' rthe ability for a marketer to be a one person shop and make an incredible amount of money with low- @ q( R& `% b9 M" I4 s
overhead.
. B; W. B3 i% YThe winners in this business are the ones with persistence when nothing works, who know there's' L' }- w# Q. ?" M0 ~9 a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 n6 m p' @9 OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 A$ B4 P1 G/ U6 V" s, [' Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 {) F/ j- P4 ?. G* D% b$ j, [
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 Q3 G: V8 U* v" d: }1 ?1 Rlearning experience available to anyone with a few hundred bucks and the ability to open an
) G9 ^: v" B6 v, W3 y/ N- eadvertising account.
5 T6 [2 j5 K% @' LYour competitors are willing to work at this around the clock. This isn't a push button, instant business: |. M! o9 D9 I- G; u! e8 g; k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% b `& V! u% c0 Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% ~( `$ F+ O* S- utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* P/ r' \' p8 |8 x: J- |/ H. ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ C8 y x5 T: @0 u5 F! N. P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 L; w4 W9 p5 l" {6 f. V* i4 Sstarted building.
' u6 L. W2 G- O& \1 H" c2 q" EThings you need to get started:
' G+ i0 f* S. r" s: k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 V; o& r5 [0 z. _! C7 h2 T3 r$ n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# ` K1 O) Y# K! }, m Z: ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 t7 F. k9 q) l/ d! U9 I% w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% P0 i. A( x* s+ xThis guide describes from start to finish, how to get started in affiliate marketing by running traffic1 a& c8 p: J8 I
with PPV.% n) D2 k: X" b5 d0 g Q6 _
Basic Getting Started Definitions
; I s9 }5 B1 q# B4 vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ j- n7 P* k) U( ~$ M5 a6 z8 Y1 ~, B
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, a* d0 |; U+ }2 _+ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 Y0 q2 {. g; h7 N$ E
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, L, T+ H) P7 hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' j7 i: x; h0 i% w4 `/ R& [; |" P& C
receives a commission on that product. An example would be the Amazon.com Associates program,& c; J# `7 M$ w* v9 F
Comission Junction or Clickbank.; Q0 }2 x9 Z1 j% w2 T9 n* b& n3 j7 Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& u) T7 V: c% N: \$ can action like filling out a form, submitting their email address, signing up for a service or sometimes# D# j5 W5 X+ M- p
buying a product. An example would be Ads4Dough or Neverblue." q6 k, ~# L- M0 b3 l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 l" f3 z) ]0 R' M0 r% P! m' n) u
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 K8 p8 Q2 _8 |) G k% s
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 G4 n) c- l N3 c) i# fright from the start can really help you.
% n. L; I8 K4 m% }# Q( EPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: V0 t5 z& \/ G; B( M O' W
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' ]9 e6 _1 N! w# O' ~: m+ Pview, starting anywhere from .01 or .015.
4 z% U( c+ H1 b3 B- a. VIn order to use this type of internet traffic, the affiliate can sign up with a number of different7 q' I4 ^2 [6 { ]3 Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
J- K/ F! }7 K: m7 TMediaTraffic, and AdOn Network.
( G: u' A" s) c6 ZDon't popups get blocked by pop blocker software? x+ b' |; Y) x$ _+ S& {
No. Popups are served in a new browser window as if the visitor had opened the new window& R4 _ V; @, `
themselves.$ D2 P1 x! \. i* d. {6 W
How many popups get served to the visitor?
$ Z0 C" t0 c' W) W' S* @+ N% E/ Q* WThe number of popups served varies depending on the PPV network. Some pop more frequently2 Q' F1 C% O$ i3 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 P V+ d* J4 r8 S% O& lserving this kind of advertising, so they have to toe the line between keeping their software
8 z9 {' v t+ g# A8 D; S$ bdownloaded and still making a profit.! i1 Q# ^7 f9 h3 Q0 G/ \* n, s
Isn't this type of software bad? Why would anyone keep it on their computer?
: J: l3 F- U+ B; t! t# p7 S) ~. rNo, this type of software doesn't harm the user's computer.& D' k1 ?- _+ o( ]
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 `$ p8 c. ]/ \2 m' p: \! ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 [7 t8 k5 }$ ^9 g" T2 q7 v! C
that they can continue to have access to the incentive.
$ o; w3 P& I3 @' \' t/ ]# A% q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
k/ [* N% V( }- [( M, ~- b& i% uHow to Get Accepted into a CPA Network6 e, K% K8 s6 d' A' c
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% |( m- D/ X/ r j7 I) i: {to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ w/ ]8 b3 o; _# b% G2 L" ?different networks.
3 I- E/ Z( v6 c ~Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 X( u: x3 D, l" ^6 W' }. x. U
application and be as specific as possible about your promotion methods. Usually some time after
; L- M- j; ~8 S& ^receiving your application, the company will call to interview you. The phone interview is a critical
}4 E/ V0 A! Q* m \part of the application process, and most networks will deny your application outright if they can't get A6 }7 N. p+ r/ ^
you on the phone.
7 {. [# I+ z5 v4 ]( ^Often, the person who does your phone interview will actually become your affiliate manager after5 B) ~. q) y2 Z* Z
you get accepted, so it's a good time to put your best food forward.
/ h) W i. F/ J ?$ G9 XYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 M: j. W7 p7 S2 H! i* E- hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& j9 E5 s% ]0 b; f1 y# N- gWhat methods do you use to market offers?
* w" w* M2 w5 Y" {6 y6 ?Do you already have a website you will be using?+ g L/ u6 E4 v* s: y% }2 q$ M
How much is your advertising budget?
8 m& E% T; W5 Q! }& gWhat other networks are you a member of?$ a( f# J! s+ |' s7 A! O
Who are your affiliate managers at these networks?' Q( [# a! W. m) \3 \$ l' F. J3 E
Do you use social media (Facebook, twitter, etc.) to market offers?
) c: [% {% r( [7 sHow much traffic can you drive?
2 k, h* Q8 C, B( ~* V3 m% ~Do you have a personal recommendation from anyone who is already a member?1 D7 ^. ]3 d* J8 g' O
Once you provide satisfactory answers to these questions, the network will approve or deny your1 Q; b1 D0 b2 X" ]. ^% u
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 D9 n C6 `: D9 g9 X: Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 s; c; x1 G* Y( Zfor the network can be helpful.
: w7 g- i- {9 o5 D' A/ VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 X7 H" I, S6 p, a A _3 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ V# h; d2 b: P" K$ h* W& m' Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 W) `: c! \( u0 \people can open a lot of doors as far as networks are concerned.) A" H- K3 L9 L; Y2 ]8 ?0 u7 L
After You Join a CPA Network
% Y! W- Q% {7 n6 H( f% S% j/ M; i+ r% cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" O* E- T; J8 E0 E$ J. A
and make an attempt to get to know them a little bit.
( L1 G5 _; ]. qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ q; L7 C- q/ g: @5 q7 o0 sweight in gold. Start feeling them out from the start and try to get to know them. Once you get' k4 \, b4 B' B8 C0 Z6 h6 }* h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" k, T3 V0 @) O; G$ m! Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' h! l3 u: }2 t) q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, `( Q/ d3 h. {" a0 d
email.. a+ k/ ^; T7 v+ ~9 W
For more helpful info about dealing with affiliate managers, check out:
) |' i3 |( u' X$ M9 r* K# C: [http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 D, r" {% I3 y, |/ Z v. W5 M& u
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 U3 f1 t# @" e; B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ Y# M# u- D" b: iSet Up Web Hosting
# ^1 }1 A1 J# I: H }! WGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& X: W: d$ t& Q. D2 Y+ O8 V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 c7 k' ?- K) I5 k# E0 a
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 s# q0 c8 q' ^+ e3 Z1 Swhoever else is on the same server as you.% \0 e8 j8 d n7 P# j
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
s7 E' o+ b. y, n' Eenough that the visitor can't close the window before your pop up is even shown. You have about 3
- o( d/ J% h/ H- }/ Vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; P+ h4 `" r4 }1 l. [! r) R
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 V' E6 x- e9 H
house full of roommates (hosting customers). R( Q7 ]' t+ k
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* |$ l' z# i: Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
: p; F( A' r6 k6 L$ E9 Vfit.3 H. `8 d6 s6 i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: t1 d c# L- k
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" n9 H7 G! q6 ]- K. j4 A$ u% otheir food. Everyone else's food in the house has less space to take advantage of.
6 V/ G e" h4 @$ Z1 F$ q/ x, fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For# p. p3 F! ^' i) u) z
any type of hosting this is a bad thing, and especially while running PPV traffic.& D% u2 y1 e0 K
In the case of a virtual private server (VPS), everyone in the house has their own designated space2 a& T/ f$ A2 L
inside the fridge to put their food, and other roommates can't come into that space. The server is& h/ Q" W! \$ {+ J
partitioned, so that each customer can only use a specific amount of resources at any given time.
q" C* A, j7 `A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 \1 L J/ Q& k, h c% z
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 g' q7 N3 s0 i0 ?" b) Mtraffic, faster.
4 r x7 @7 I- Y, n# T5 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! u9 {/ b0 T/ P% X+ x) ^
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) V" ?3 ~ t+ H) |# g) V. b
here:5 N* }7 Q8 W5 |6 N
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. y6 |- b7 f, o# |- K; Y
VPS&highlight=hosting% |4 ?8 W/ L( E/ Y' H) w9 n
Dedicated-Hosting-vs Shared-Hosting6 F$ M, i5 k; l8 Y! L w) s' S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% Y/ b% X A7 G2 v) u4 |4 ~) k
Hosting...Your-thoughts. T3 m, F" N& x! ^& ]" @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) @; {! t( D+ \! R9 a GHosting Providers for PPV
+ L$ M6 w+ z" k6 KBeyond Hosting
! I9 `- H! H" u4 i* o5 ^http://beyondhosting.net/5 u: T) |0 `1 C3 O6 w* v8 \2 ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" [6 Z4 H1 }! n) Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& A0 B; [" y$ q
direct linking with PPV. Also, these guys provide great support.
: l9 C' ^, }5 r8 p1 u |Prosper202 Optimized Hosting& e" k& i$ F4 s; v. B2 v. |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
j9 P6 C2 {0 cCPVLab Optimized Hosting6 s d |/ O9 K( b8 W
http://beyondhosting.net/CPVLab-Hosting/, Y( }$ a) C# t1 d" J
Domain Names for PPV
9 X& T; M* w: U. y) POnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* u9 _6 \; X- ]6 q! `5 M' K# g) e, r
where you're going to host your tracking software and your landing pages if you decide to make them.: J# O* ]- d* V: L1 \2 H) i6 H
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 w% l6 ?9 ^: b& r. b3 o) p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ E& L6 \8 z+ t1 \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 _4 y# A0 E5 l! o8 D, vterm or build a whole website.6 T$ T9 L7 t" y& L: }/ ]5 W) X3 x
After you buy hosting, a domain and get those all attached to each other, the next step is to install# r1 Z* ~! o+ W7 ?- r) q M# T
tracking software on your domain. This is really important, because it is necessary to track your0 H# ?9 N* X: J( @, [+ |6 h
conversions down to keyword level so that you can optimize your campaigns. Without proper) P+ ?& b& R$ `: k$ x8 ^
tracking, it is impossible to know what is working and what isn't.
9 f+ P5 l8 o4 sTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 n6 ^/ l& W; M6 S1 R6 t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& u, h4 t }* s. z8 mProsper202
! c# H! ?: V* c# |' ?2 F4 `http://prosper.tracking202.com/apps/
0 R! I0 a+ G( @# e+ DCPV Lab/ z4 p3 E# [: q" a
http://cpvlab.com/
. z/ \/ J4 w+ jCPVLab Help Videos
\8 h: L: ~$ k+ `9 Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm L$ R2 ]* g" U" ?' M3 a% B; G* ~* D4 ]3 X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& S8 `9 `( }7 N0 f! P0 L0 Q& m- A
industry standard." ?& u5 C8 E" e# g) E' o( ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" V0 u! J7 z# q+ B, J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 a8 F& B: Z- R; K8 r& d+ e4 U
good support if you have problems with your installation.
5 Z! k' _3 [6 \8 l+ d; l4 ETracking 202! N' W3 u7 E" h0 M& M
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 V0 c1 W5 C. z C& e d: Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: `- y2 z& `* ?2 `area.) g+ m: x: @( `, K. T0 h7 k: {
If you choose this option, keep in mind that your tracking software, one of the most important parts of* a8 O4 A+ G5 A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% z( I3 o$ h2 zinterface, and their hosting.
) {& X- i" Q0 S) I; U) p! Z2 PAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
# j5 \" C- o! V8 _ @. A Yand targets which you are bidding on. Leaving this up to chance in order to save money could
, j- X; f; P" M, S' ?6 H' Opotentially leave you open to huge risk if someone else caught on to what offer and keywords you3 t2 |) m# G- ?9 L8 i9 r8 J1 }
were using.
8 [$ Q3 v5 d" ~8 y' p6 \' DChoose An Offer- ?7 [% B; p$ L3 i9 s
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: q, H' ^. S) e" _ L; fLesson on Offer Selection
5 L& w4 L. n' z0 n$ zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
, p3 H0 d. v, IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. `& ?9 s* x3 }6 j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) s+ e. ?: b" N# z# F5 b
LeadImpact as the traffic source.% E- i- P' O$ s8 C, X7 T( a
Now the best way to learn how to put all of this together is to just get started. For some variation in
" J* N8 S* m/ T# L, l% Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 u6 M% j7 ]6 p/ Qcampaign.; ~) E* L: O* S2 J+ O/ S4 i/ W# V
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) ]2 L. d- W _- M' Hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: n8 K+ n9 K7 w# k6 Lthat all traffic is accepted.
2 b4 ]& t4 l& E/ L6 x; RFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ u0 V# s; v4 N# N }This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 y- |2 [% ] R. U7 }
get creatives like banners or images specifically for the offer.0 s8 u7 J1 L. m( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# J8 h# @" V6 S* NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: a: u- a* @9 a! G# s
track my keywords. Without doing this, it isn't possible to see what's converting.
2 z& f" q! l( @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' P- c0 n! e' B' s5 d6 I l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 p# E# W" H. l% LIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ N3 @! _# ^ Z) A* q' R0 m/ Kbottom of the page:/ \1 J, p- ]) e
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 S: A2 P5 \( W6 n* @; i
Click on the offer → pixels → Add a new pixel and this comes up:
4 h/ T9 i" T' t; h, L4 b3 d- k! C5 B2 hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# z" S1 Y. m! Q4 _( E# Q% Cfrom your software into the box that says 'Enter URL of image to load'.
' B! q1 Z" P' ~7 ]3 t2 ]9 o- \Once you do this, it should look like this:/ \0 X1 j }) o2 m, o( X9 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 I0 b5 E$ \( w! a# C
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 T& w( |) O9 e# H+ {2 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 m) W- _! d: z8 L. x
Prosper or CPVLab.0 ]; J- y8 M* n7 I
* N: _7 l: Z8 C( u3 S. ^0 J
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发表于 2012-12-27 18:47:17
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