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PPV GUIDE [PPV新手入门][28页]7 [' I/ w2 W! n0 |- f
详细的请下载电子书！8 ]! ?/ J, y3 v( W1 a' a$ F
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Newbie Guide
8 ?7 ?7 }1 R& l- APPVPlaybook.com
. _- N( B! s9 x3 j% t' \Tracy Shaffer
0 x$ L$ q0 T; R9 S' k, QDavid Ford
9 M( T/ D1 G; h' b; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 S! N9 T1 U) ]; i: h w$ {% s
Getting Your Mind Right to Start Affiliate Marketing; L0 z- P4 ~5 U+ q. E
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 W8 }: l" O& e/ cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. b7 i; a0 B4 Q$ R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. O1 _4 O; f3 twith any success, these claims are laughable and far from the truth.5 _$ a6 S7 O/ p, r- N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ H1 g% S/ D! a$ c( N1 Cflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 P' z6 d8 ~% j6 t" @: x$ athe ability for a marketer to be a one person shop and make an incredible amount of money with low: N; K' }$ b% k: N. M6 S
overhead.5 |0 A0 f+ ~7 `0 @4 q: k
The winners in this business are the ones with persistence when nothing works, who know there's: f8 s0 B; v$ l D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 L; _( Y$ i, c/ A9 ~4 GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- {6 T5 n2 ?# |4 l# R0 v% i! S
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
D' A. [9 [# k+ l0 M2 q& j, Q# ]Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ z. G1 s5 f0 [* H* L4 mlearning experience available to anyone with a few hundred bucks and the ability to open an
% O; Y" M1 y# t- K1 i1 ]advertising account.
7 G) N& Z$ Z2 E1 G0 zYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' w% G" {5 g- w6 }4 I# _where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ F5 V5 P6 Q. k/ c5 \marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 r b3 b3 a" F. G9 }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& r; b) A8 M2 dWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: J% K' l) B* ~: h2 E/ K! j- r5 ]started building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ y" _. z6 q4 O1 c5 W/ hstarted building." C, B1 E3 N, _2 M/ ?4 M& k
Things you need to get started:- R! g1 }+ _5 J: D, D3 z* O
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" X4 E2 n J& `5 i1 L4 O/ a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- F4 n" x7 J) E% \. b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) W4 R3 [5 n, f. B! u- _ G2 G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 K8 z1 O4 w1 N2 ?$ ]$ `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic( ?8 u/ t3 P+ S
with PPV.' G! u, G+ ?- X+ ]! ]
Basic Getting Started Definitions
& M+ t. Z& l2 L3 N8 Z# z3 C o+ KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more; e! a' G7 T/ D) ^4 g- `
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; Y. ], L- C: H: m8 w* u. i1 W, M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ o. L) j* w( {, Q& k2 n q7 a
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 j) P( c6 ^6 K& p' }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 U! d% C6 M$ v: x, treceives a commission on that product. An example would be the Amazon.com Associates program,4 I. [& S( I0 R6 [7 s0 G. I
Comission Junction or Clickbank.: _8 W7 z& W! J0 V4 R4 @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 [9 U- g" Q- A! ^! v f
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. \7 N) p2 F, T. Y1 m( Q1 Wbuying a product. An example would be Ads4Dough or Neverblue.) e2 ~2 r9 ], O5 a
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 m$ k& c! @! I% o5 T- {/ f& D
account, getting the affiliate approved for offers, bumping payouts and just about everything else
A& V& X8 b; \5 O% Q3 v# Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% X) u4 c) O5 eright from the start can really help you.
/ p4 f5 b0 {+ P8 @PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& M& S$ y# Q& D5 M3 ^* ` x4 B: \0 Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ H! `2 n) y8 n$ R1 S
view, starting anywhere from .01 or .015.
8 O r- U: b& R4 `& HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 ?2 A; n0 A8 w% I9 R% Ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 i# }1 Q I7 m0 BMediaTraffic, and AdOn Network.
- b5 h" M, q' s; T/ KDon't popups get blocked by pop blocker software?1 l: k8 Z; f! W
No. Popups are served in a new browser window as if the visitor had opened the new window
. J5 U6 v1 ] h: k5 Ethemselves.
2 }; B1 B3 o9 G) v Y7 e4 WHow many popups get served to the visitor?
N. C* d3 ?* e6 K9 lThe number of popups served varies depending on the PPV network. Some pop more frequently
2 V; j9 w8 U5 ^* }4 y6 r: ^(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 V, p% ]" C% m5 r+ B1 b( nserving this kind of advertising, so they have to toe the line between keeping their software
6 |% j2 R1 d3 k) \downloaded and still making a profit.1 x$ Q. u7 I+ ^# f( q4 O2 o
Isn't this type of software bad? Why would anyone keep it on their computer?8 v& V+ P `, }8 b8 L
No, this type of software doesn't harm the user's computer.
* Y9 m9 J: {7 n3 x/ r) oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 Y; C$ v; F, z% H+ f ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so% a9 U+ p/ N2 n1 c, g/ M
that they can continue to have access to the incentive.* d( l. M( \$ h( s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 S0 V- F) [9 m# G) e% R: ]How to Get Accepted into a CPA Network, E7 t' r3 C1 c) P3 _6 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, {7 C: r6 u0 N& M. ^- Eto start looking for networks is Offervault which lists offers and lets you compare payouts across% ]4 R$ b% o) c* R" |/ A
different networks.& ]5 f7 p1 l% q* ~# u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% K+ N) m3 F/ p5 s$ _" T f
application and be as specific as possible about your promotion methods. Usually some time after& E" f1 H" y0 w
receiving your application, the company will call to interview you. The phone interview is a critical
3 T9 e% h' H, ?* X2 l( h) P0 fpart of the application process, and most networks will deny your application outright if they can't get
7 H* t: T) ~9 E8 m# Q8 lyou on the phone.
% r. \0 a* ?& h" S2 P: x/ mOften, the person who does your phone interview will actually become your affiliate manager after4 o0 \4 V2 o9 S3 i" R
you get accepted, so it's a good time to put your best food forward./ a! s/ o7 ^5 O
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 `$ N7 \5 x5 i' g+ \: Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. D; [) C! c. p* X. O" v. R" ]* FWhat methods do you use to market offers?1 O) ]) a, z- t& u' h
Do you already have a website you will be using?
* Z6 U2 n# Y8 S8 O2 v5 x! Q& kHow much is your advertising budget?
0 c7 P& X/ T& Y% G7 EWhat other networks are you a member of?, E8 @0 k1 `3 B& k. {' W
Who are your affiliate managers at these networks?! P0 t) Y) E- o* `2 N. k4 @( O. n
Do you use social media (Facebook, twitter, etc.) to market offers?
* o# M+ s9 U0 Y" uHow much traffic can you drive?9 {/ s9 l ?, G9 N& {+ L$ [
Do you have a personal recommendation from anyone who is already a member?- f- e0 s4 @( c/ n
Once you provide satisfactory answers to these questions, the network will approve or deny your, G( O8 H" h; R" ]6 x8 h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 d( O# Q$ i1 O" N7 dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ G5 j' H2 C8 nfor the network can be helpful.
4 u) x0 }# }% E8 [& I' iTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( b8 [/ k( H+ l" j+ u! q* y" u
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" I, Y- H% x3 F& J6 q* g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 U' \( ^: Z' p3 T
people can open a lot of doors as far as networks are concerned.
8 v- {: P/ w1 }* O- aAfter You Join a CPA Network; W% ^0 h. a# P; V* v2 A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" U3 f# t* V6 p2 I. Y- \and make an attempt to get to know them a little bit.
8 z. s( a* [3 OFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 z- T J$ o8 v* Z6 c
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* i% ]( T1 {) q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! m, j9 n' T: f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ Y& j. Z3 W; n3 a9 a* O8 P
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: O! L4 B) T8 H: y6 p) h) |! Xemail.: o- H6 D$ l! i) O( _1 {7 Q
For more helpful info about dealing with affiliate managers, check out:
; G) M4 [! c/ ]2 ?# D7 Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 Z3 d( ]+ y3 _* Z4 z5 J* c( ]
http://www.mrgreen.am/affiliate- ... iate-managers-want/" T5 E6 T/ E3 _* }- }' l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 d; H- N/ l( C; G
Set Up Web Hosting$ P7 t3 L$ m/ t3 H8 n; Y* L, p" y6 e0 \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ U: H: z |! [5 I& j) uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
& j3 ^1 {. M5 m2 Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# h2 w- y7 m6 q& b: C
whoever else is on the same server as you.
, P7 B& b8 {, ] `8 i7 ~2 r8 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% U( [/ S. T) G% B% {enough that the visitor can't close the window before your pop up is even shown. You have about 3 m% I) a" P4 g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. q$ v' b% b, d7 y [
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. P/ v+ q, ^- t. U1 e7 \house full of roommates (hosting customers).( ?3 p+ H' S# t; c" B' w! P
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ |, a Z5 {6 `; E ^( Y7 A, i& i
the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ \/ v* s1 m8 R3 N1 }. |/ N
fit.
" U- {$ a* y" ^' b, bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 P ^: Y# Z3 n' ]: q) s$ A/ P9 Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate' u# Q+ p% \2 {0 T( |) j: ?/ G' q
their food. Everyone else's food in the house has less space to take advantage of.
; _9 w$ i+ Z& e/ o6 |If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, r% Z' p, ~) p& K# N5 nany type of hosting this is a bad thing, and especially while running PPV traffic.! D2 c: G) O( |9 P- a( ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! a4 Z3 }0 O% ?4 hinside the fridge to put their food, and other roommates can't come into that space. The server is
1 ~* ^# e" A/ y0 \- I9 ]partitioned, so that each customer can only use a specific amount of resources at any given time.% T( ]3 }! v3 a; u8 I, J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources, }& B n- s# D0 t! m7 M
belong to you and no one else can use up those resources. This makes it possible to serve much more1 V y7 r( j& w8 `$ c
traffic, faster.
/ K! H0 Q, U$ h4 e A( xAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 I3 Q7 V6 G( H* ?) M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. i7 y* ]: ~ |& fhere:
) J8 P' Q( f( J1 Q6 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) C- x& ]5 F$ E+ ?8 X. D4 SVPS&highlight=hosting, r3 f0 P# F* s
Dedicated-Hosting-vs Shared-Hosting) `' A+ B. d) E8 q4 `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! p. @: a9 I' d1 o
Hosting...Your-thoughts0 v0 p' e8 Y) U; B6 \* c/ v) O- E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ N' z( w/ X0 C' N- [( z9 a& c2 h
Hosting Providers for PPV
9 Z* K% E+ x, _# J" Z, ^+ zBeyond Hosting
9 C& _& Q- l) W% Z$ thttp://beyondhosting.net/
. Y8 u* t+ f' G r6 C9 P6 \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ l* {6 G! ?. ~) R' mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when B1 r" \7 N9 Y4 K, F% m l. i
direct linking with PPV. Also, these guys provide great support.; x+ U8 L) ^# r
Prosper202 Optimized Hosting
- {$ g2 S7 Z I' R0 S) @! G9 ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* T7 i5 W8 r$ g' h. J
CPVLab Optimized Hosting" O8 {. o* M8 X, o m& k) w
http://beyondhosting.net/CPVLab-Hosting/; k# J* _, G- B
Domain Names for PPV5 r7 o" _% X1 |' t, n2 P1 P; A- I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ R4 ]6 ^- A' n: U
where you're going to host your tracking software and your landing pages if you decide to make them., g8 V+ c. Y- a" P& g: c: H2 S6 r
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; t2 s& n; b- F, q4 y y; ]4 f) ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com,! S, r9 D! h, `: T- f, `
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 @$ W9 g$ U/ d, y
term or build a whole website.& M0 K6 h: p1 F0 J5 T3 I2 d
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( X, Y5 i* l1 q3 w1 z' T$ ?tracking software on your domain. This is really important, because it is necessary to track your
3 x! |/ p2 X" @2 z1 D- R$ D1 V# t6 I kconversions down to keyword level so that you can optimize your campaigns. Without proper
4 Y* O/ w- e2 b& z/ f+ Ytracking, it is impossible to know what is working and what isn't.
7 L$ Y: x4 x1 Q3 W; L, \To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! l, N4 @ Q( x4 p( E" ^! @6 B
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 S( Y, l) @+ s1 e' L1 D) dProsper2027 |! u g6 n, U+ M
http://prosper.tracking202.com/apps/6 E. V1 A! r2 A
CPV Lab
2 }8 e# n7 C. Q* c0 d, A# O- R- Bhttp://cpvlab.com/
0 }* V0 j4 E) H2 |% b5 KCPVLab Help Videos1 S: T) X) R( ?; e2 x, e4 G# I& L
http://ppvlab.com/oweiw/oiurw/vdm.htm9 r0 ~5 ^- e/ t
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& Y, W$ L5 g4 F/ U* c: g1 i, J) P
industry standard.) e) ]6 p. }6 K: n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 s# [3 s. y6 m# v' d2 x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 ^6 K$ c9 E+ x! L: J! F
good support if you have problems with your installation.
0 L) q5 M$ J( y; QTracking 202
2 i( {* s7 }3 y' J- {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' _" l2 P9 B* `$ m. y y4 U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 o+ c B5 L# [2 t @+ Harea.
( h( u! `. w8 a- yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 @# ]! P% C4 z# x1 n8 Vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 M! Y6 s- c4 n# K5 finterface, and their hosting.
; o# @8 A! a9 |" P) z7 s2 rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
* h+ X, u" H& O& D' H T3 ]0 cand targets which you are bidding on. Leaving this up to chance in order to save money could5 q' W$ @! u% w- X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; q& h. E9 r8 v, b* c
were using.% Q) f2 U _4 P' u/ \: w& d3 }* H' e5 q
Choose An Offer& T$ ^, l& b2 M. V# b$ ` N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ d; G( S# C, [9 j2 W2 w
Lesson on Offer Selection. t" ^; ]2 }1 O, ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 |, Z: m f' n: _" H& r. |% iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.4 @" j2 G- @; ]
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, V" B+ ]8 ?) P, g ]( SLeadImpact as the traffic source.3 B8 M8 Q k; W a, q& ?
Now the best way to learn how to put all of this together is to just get started. For some variation in% ]& I7 n7 z/ ]. F5 }
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. s2 s" H1 ~+ l1 d2 V1 @
campaign.; B' h* V# U) R6 M) U4 v' M3 h
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- I6 B4 v) a5 n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; C; N# o8 I1 i' y0 f# @that all traffic is accepted.8 F4 s7 O* y( ?' b5 s7 V6 o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( C% S& Q# L" Q5 H8 ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 K- x" y+ P# ?+ V( b# U" e2 u
get creatives like banners or images specifically for the offer.
1 D! F1 ?. E( i3 M i0 l% k6 q o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' S$ B1 _& b' F) F4 zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' P, _6 j9 [! M
track my keywords. Without doing this, it isn't possible to see what's converting.( L8 l6 x5 D5 e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 b7 L" Y& y9 S, E U; m1 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ k& E4 z, B7 g. p6 z. aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& n- Z9 n& _1 P" r( |. b! _
bottom of the page:
$ g) G. c! E. ~$ C6 JNext, I have to cut and paste this pixel into my offer at Ads4Dough.
- m* t& U6 O0 K: u6 aClick on the offer → pixels → Add a new pixel and this comes up:# f4 t2 b M7 t; Y& j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 t8 C6 H# Z' S, R! p& o! f, \8 Rfrom your software into the box that says 'Enter URL of image to load'.: k9 }- k! t: C. G
Once you do this, it should look like this:
1 R" z7 `" M# H4 _# u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- B ^+ R$ q# R
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& K: }* |# Z1 q. T( l' ~
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% N2 L% f/ U( h2 o
Prosper or CPVLab.( f6 M, S2 K. U, c [2 u
) k0 F9 D* G* {
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发表于 2012-12-27 18:47:17
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