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PPV GUIDE [PPV新手入门][28页]# S9 Z* \1 A/ s# E- L: k
详细的请下载电子书！
& T+ g! y- f" R4 p
8 v; y+ u3 ~* u, A! j
( d' N. C' h: q# R! nNewbie Guide
5 |6 R2 h! ?: f/ U7 nPPVPlaybook.com
9 O7 |- u" N! MTracy Shaffer+ _8 z+ ~9 d% q6 D; b8 s3 }
David Ford. E y" P) ]9 z! g$ n2 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 x% H7 a2 U8 t6 D# W/ z* ~& wGetting Your Mind Right to Start Affiliate Marketing
* s; R+ N/ K7 w( c/ DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! ~6 t) F- Z ^" ?, o. G( H2 _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ ]; f9 y4 {) x
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 g7 X1 z) e7 c; O( V) X
with any success, these claims are laughable and far from the truth.
. n3 d! ~; ]" Z% rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' Q0 N2 [& J, a- y" R- Pflow management. The main benefits are the low barrier to entry compared to other businesses, and( v! {6 w' b) v! y' A& b) @' n
the ability for a marketer to be a one person shop and make an incredible amount of money with low) |# S4 {0 X/ q" B4 m
overhead.
* K O0 h- s' ~The winners in this business are the ones with persistence when nothing works, who know there's% a9 p8 t2 E: c4 c; k2 T
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 V* i" i+ Q. h1 l4 Z4 e3 }- r/ y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can8 a0 u. Y: c! Y1 c2 l8 s& d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; `4 v& r$ y0 q& f, r3 Q# |Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 q2 O6 K9 F2 P7 olearning experience available to anyone with a few hundred bucks and the ability to open an X. V! @# W' t" H" W2 K6 X
advertising account.; O6 K4 N! u! E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business: E5 k0 D7 |. E& _8 J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) h M9 Z% @2 G: ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' j. W" {9 p$ G* _* |
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) d U" e2 U. _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% G+ I$ o# F) G, ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 N+ u2 J& h8 P# |
started building.. {4 N/ m+ x+ @8 U* N, H9 ]/ \2 s. q6 w
Things you need to get started:4 H% m: f9 _( g
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 m. `" J! I8 L# P9 U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' K9 \7 f# a2 z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); b$ Y! {: \, L J9 |$ @
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ y- I! j4 X' l% i; y( _# C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic O8 S E' Q1 \, v1 Y9 o
with PPV.
# u s' g1 ^1 b- N! J+ ?5 [Basic Getting Started Definitions
7 h' d5 {& W1 x( ~: c6 lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 U2 Q' M& ]3 `! kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& E) ~7 U: `0 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 K& I1 N% w2 ~, b; E3 h
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 @& ~3 Y- _% q! G" h( Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 J- w; C! d5 u) Kreceives a commission on that product. An example would be the Amazon.com Associates program,
; w$ t+ Y L# Z( ^* h& Q w% {Comission Junction or Clickbank.0 k; |+ M& Y( f/ t4 @/ ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 t: |( Y! g0 X8 C' p5 n
an action like filling out a form, submitting their email address, signing up for a service or sometimes% J+ \% {" u* m1 }- P$ Z4 D
buying a product. An example would be Ads4Dough or Neverblue.
& \2 F! e U; A5 s I X+ mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ x z- e! |' B9 x; Y$ q+ X7 v' B* K. t
account, getting the affiliate approved for offers, bumping payouts and just about everything else: l R# r: B) u' G- c
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! }* q% \& S: }3 P# r/ h; |* }
right from the start can really help you.( \' { g" C: h- @4 @1 J
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 E1 O7 I% |: ]5 p8 z+ l7 G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 h6 y* `, p1 h1 Lview, starting anywhere from .01 or .015.
/ X! Y; x# x" _7 x' w2 M9 r" @In order to use this type of internet traffic, the affiliate can sign up with a number of different
9 r* u6 v5 G. m6 G+ M9 `3 acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& z" _" ]9 a( l# w- m, ]0 ?MediaTraffic, and AdOn Network./ M" ~+ H' T! r5 u# E1 f/ l5 {
Don't popups get blocked by pop blocker software?* G& i5 D# B9 @( O5 C) T0 E! l7 T: `
No. Popups are served in a new browser window as if the visitor had opened the new window
4 w) P5 e) [' `8 j6 I+ P, N+ Ethemselves.1 }: t5 b O$ m
How many popups get served to the visitor?0 Z$ P' d6 _5 C! F( T
The number of popups served varies depending on the PPV network. Some pop more frequently
6 V7 H7 g2 l8 ~2 p( p7 r2 H(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" K8 B- m8 [9 J5 j0 N0 m& sserving this kind of advertising, so they have to toe the line between keeping their software7 Y! u4 Z2 P" L
downloaded and still making a profit." e) m( H/ g( d% ?5 {. H
Isn't this type of software bad? Why would anyone keep it on their computer?! \6 E/ [8 H% F( S* k0 R
No, this type of software doesn't harm the user's computer.) k( d; s# |7 a0 z! ]9 {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" L! B" ?. X7 ]4 L8 htoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 G1 Y8 h+ A0 a" b1 t: N
that they can continue to have access to the incentive.7 O0 |6 @3 j D2 [3 H4 |" y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. e9 C* W y( T0 lHow to Get Accepted into a CPA Network/ a& O" s% c$ h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) @) { Z0 V" z+ h& Z5 F. v
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 e' [* s, H+ J! n$ Q) e
different networks.
/ a5 ^+ H: |2 O: c3 V; D7 o3 A9 d7 YOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 g7 k0 x8 T' j3 U4 p" M: S3 papplication and be as specific as possible about your promotion methods. Usually some time after) g6 X* _1 m" e( U! K
receiving your application, the company will call to interview you. The phone interview is a critical. U% z' l+ [4 T! ^. `! S: R
part of the application process, and most networks will deny your application outright if they can't get, G3 d8 J1 W) w
you on the phone.8 q4 M- l; O! J& Y. N
Often, the person who does your phone interview will actually become your affiliate manager after
6 X9 ]# p( Z( x/ Q- iyou get accepted, so it's a good time to put your best food forward.
+ i) V' g% D7 R3 RYou might not relish at the idea of someone grilling you about your internet marketing methods over9 Z) H+ S6 e$ e {4 w
the phone, but trust me, this part is critical. Have answers in mind for the questions:( @+ f+ ` m z. j; C
What methods do you use to market offers?
/ l7 [6 Y! b- S" E1 r% \7 \Do you already have a website you will be using?8 i0 l+ ^& \4 Z8 U: j0 f8 z
How much is your advertising budget?
5 [! O7 B( B; z2 A/ r! TWhat other networks are you a member of?9 h* b1 ~ f4 m) d4 P
Who are your affiliate managers at these networks?8 V6 @7 `" G/ K/ J/ h: e5 D
Do you use social media (Facebook, twitter, etc.) to market offers?
T: \$ k/ ?) P+ oHow much traffic can you drive?
$ O) [7 z% N' kDo you have a personal recommendation from anyone who is already a member?
3 v a9 f% y- j) F3 I& p1 SOnce you provide satisfactory answers to these questions, the network will approve or deny your% c7 @/ e+ g4 g2 X( J, B) N
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 b; I3 ~# h. C. m" n9 e. L) n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 w4 D8 @' o# |
for the network can be helpful." e" `, y7 C9 z3 s$ N) A7 Z0 z X8 d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 j# l C- [' p3 uSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 ?0 r: T9 b: a9 K1 @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 z) y& C4 p3 g- ^/ e1 q7 y
people can open a lot of doors as far as networks are concerned.
7 n; k7 N/ W" ?8 T: w- q& ]+ u7 c# y( E' nAfter You Join a CPA Network
" a& C) n- G3 ^7 y7 z% |" B- z& \' _Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- R; Y0 a, y; T8 ?; Cand make an attempt to get to know them a little bit.+ S0 ?- c6 u4 d7 V4 ~. \) m) s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* o' C% F2 T' A1 L. ^
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 R, y4 B( _7 E4 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 O) F3 A2 N! E' {$ z- Y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* v1 [9 V+ L: d9 u, g* Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 @1 |. e9 N$ ], f
email.% S* o$ _: P" d. x6 u% q* i
For more helpful info about dealing with affiliate managers, check out:
* ?( |3 ~3 \8 i, M! T* Q n4 Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! D8 f! K. [1 \/ X9 y$ s# uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 h5 t! ?# a+ J) ^) X) X; T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! a. H1 l0 i# a' U
Set Up Web Hosting: s( Q5 S7 \+ @
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 Y! J" Q: e d- U' x, N/ Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 Y' i2 o; l! N3 n5 { f. dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; P. {; p6 @, {" q* u2 X! c) ?whoever else is on the same server as you.
9 }* |9 p( I/ H) l* Z. [Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 b* N3 q* L- \) U n6 lenough that the visitor can't close the window before your pop up is even shown. You have about 3) u O% s6 ?7 W5 j
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 b4 q. A6 L$ T }/ W M- v+ mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
P+ }; |& }+ Phouse full of roommates (hosting customers).- V; W9 o- B6 ~( w) }
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. J% p p* j5 a' x5 _the fridge where they are supposed to put their food. Everyone just jams their food in however it will7 n, C" [9 ], D1 [2 F
fit., Y% k) a0 h x0 M# `/ C
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 Q' t9 w' @- I' ]
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 p9 a; Y" h. V: d1 Ltheir food. Everyone else's food in the house has less space to take advantage of., D1 m5 ?" s* v+ b7 y0 b0 L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 T' D$ G, q1 r- F1 E$ ]$ Q1 R4 d
any type of hosting this is a bad thing, and especially while running PPV traffic.
; Z6 o' I! \: q6 e7 S+ hIn the case of a virtual private server (VPS), everyone in the house has their own designated space6 H: a" }8 U1 {+ W/ |
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 s9 u) j/ L. m/ ]8 Qpartitioned, so that each customer can only use a specific amount of resources at any given time.& W- d( C2 I: s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 T; [# E1 x7 @4 R0 [' l7 J
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 ]" R# E: {* d9 y6 ?! d gtraffic, faster.. \) C. @5 q3 ~8 S4 W9 G, o" m( r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ M' m# a% C4 U M0 u. n9 mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is; M+ n: O/ [3 o# {
here:
8 N/ ?6 S+ C) v2 e" Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 n# X9 y0 I3 T5 S5 g
VPS&highlight=hosting
* v4 C- B) e5 L' I1 H) P0 dDedicated-Hosting-vs Shared-Hosting. s6 @/ y+ s* g9 E" g9 q7 y' q* {
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ W2 d7 w! H' I' P6 `5 n
Hosting...Your-thoughts0 D) I+ r. {/ Y4 M+ n% i S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; G( Z3 t# }: d5 ]% V/ q' E& I8 qHosting Providers for PPV% ?% `% Y1 i. W5 M' y
Beyond Hosting
, ]" X+ g" f: Shttp://beyondhosting.net/
" t3 Q6 h5 r7 wWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 f) S+ R. q# i0 n' T+ g
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( W5 [ z3 d+ U. B
direct linking with PPV. Also, these guys provide great support.0 Q6 e+ S) t! [. ~
Prosper202 Optimized Hosting- |2 C1 i+ t& A1 D8 ^
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ D3 V& o6 ]$ X( g1 g
CPVLab Optimized Hosting5 T+ o& M& h6 w" }# c3 ]' W9 o
http://beyondhosting.net/CPVLab-Hosting/
/ s- c+ a8 Z, l* QDomain Names for PPV( U" F9 j9 g) n0 W: V
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 s# Z r" t( C0 F/ S( v
where you're going to host your tracking software and your landing pages if you decide to make them.0 V( X3 E) g3 `' Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,# \" ~) L! L; n" |3 K% X5 H* c5 ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 p4 L1 ]2 v) M1 u5 g# ~.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& a( e/ c8 K, M% Pterm or build a whole website.7 P5 u- ]3 }( P6 u" m5 z
After you buy hosting, a domain and get those all attached to each other, the next step is to install( f/ l6 E) x# i7 ~$ R, Q$ w( d5 d5 A
tracking software on your domain. This is really important, because it is necessary to track your
( J5 S/ ~; k. K. l, h8 ^* Fconversions down to keyword level so that you can optimize your campaigns. Without proper
1 }7 y" N$ l0 y3 Ztracking, it is impossible to know what is working and what isn't.; `6 N$ }4 M$ z) g6 q' S9 |
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 }9 o0 ~( n5 `/ w9 His beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( O3 E H* c! u' b" n
Prosper202
: P& y3 q8 i [7 Yhttp://prosper.tracking202.com/apps/
( E$ ~$ C: _% ^* N# Z, MCPV Lab7 S) D0 k. y T' z8 h+ c
http://cpvlab.com/- Q4 y( s6 C" b- ?1 Z
CPVLab Help Videos
4 t4 X e# q% qhttp://ppvlab.com/oweiw/oiurw/vdm.htm, [8 G3 }* D! B, a* [8 \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 x4 v& g2 m5 V' Y) J/ Z3 L' @industry standard.! x z0 a* l* }7 N- z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 p5 Y- i4 [7 q* Q# b. w' Q: H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 p& B2 Z: _7 W* c6 ^; w1 P4 b
good support if you have problems with your installation.
5 i+ i: n. g; y J& S) `1 F. |Tracking 202
6 k( s' k6 e* `! e+ STracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 O- c- H5 V! Q1 j% e+ M+ Q8 lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" W! L' d0 U: M. E8 W. f
area.3 F7 J3 ` O- t$ P9 C6 i6 K1 `4 @
If you choose this option, keep in mind that your tracking software, one of the most important parts of _$ k8 w1 @7 i+ H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 ]! E/ P l; X% D( r. x6 }interface, and their hosting.
u4 [% F- h" R0 EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! |; u. s) R, ~1 A4 B9 `7 b2 E, m
and targets which you are bidding on. Leaving this up to chance in order to save money could4 X, M3 p L: h8 o" o {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% N A0 d- @5 x5 q' ywere using.
; f! j5 j* }9 A$ w* _5 Y# t: n9 I8 AChoose An Offer
% e3 {9 C3 E$ O7 Q" e. j* c0 hNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ ~( _( P E" I; A' w3 iLesson on Offer Selection
: q6 Y1 q" J0 @. lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" j3 I3 t$ j+ j3 f+ b' I
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 y2 Y& Y( W1 }. ~
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; q& N' h1 N% u
LeadImpact as the traffic source.
; _5 O. V; J( {7 GNow the best way to learn how to put all of this together is to just get started. For some variation in
5 M; T9 J5 v2 J' rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 T/ G; B- B! T" e9 t2 L5 Bcampaign.9 Z/ e) O7 z( i/ {" F9 s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% B1 O! y6 U! q. N8 Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- V7 A) P z: F# k! Ethat all traffic is accepted.
) x O) w( P) H# o* wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 L" a4 P0 c0 r6 ~0 K" K2 @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 `8 r) j9 n2 _- C* R' \
get creatives like banners or images specifically for the offer.
# @; O7 s6 H6 N1 v, }: L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 `& k( W7 L- G: d" E e- ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# d: |4 P6 u% r, e
track my keywords. Without doing this, it isn't possible to see what's converting.. Z+ e' P0 G+ J
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ m7 W% A# h, n/ U# f8 H$ I: q. ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 ?* ^7 M% b) J* y. F9 l. ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 [; }3 D* i8 e; P3 C1 K
bottom of the page:
9 e9 E" s F' MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. Q1 W/ T( }8 e4 {/ u1 O5 _Click on the offer → pixels → Add a new pixel and this comes up:
1 q1 `$ @3 b/ C. vMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) e8 h |3 X$ h, ?0 Vfrom your software into the box that says 'Enter URL of image to load'.+ E, \# h9 \$ Z' G9 V& ] u" p
Once you do this, it should look like this:' n' C1 ~+ Z: L0 M2 B7 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 b" V7 M, v( P2 b* T+ n% _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 \; ]( j/ f$ u XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 z% c4 Z- z6 C" R1 u0 o
Prosper or CPVLab.
9 D- k- o/ C5 ~ J) C3 |
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