|
|
PPV GUIDE [PPV新手入门][28页]# s! w- _: [8 e9 h, M
详细的请下载电子书！
( l* d& e4 w) a# y) l# k: K& }: y! P/ d8 S! ]) {6 c' b
# l, w0 Z! b: t9 n$ j0 r; G
Newbie Guide
1 R2 s, n) W- a/ |PPVPlaybook.com! c8 }' v% |2 B9 a( [0 \4 e! |5 O
Tracy Shaffer8 p& u6 A) J6 ^
David Ford$ I& Y$ I6 H' P8 C2 l' j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ D$ X6 J" l% K5 Y0 j5 ?3 P! Q
Getting Your Mind Right to Start Affiliate Marketing
- R- n. m& }; Y* ?6 MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 `4 {$ a) A+ o! v" _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 {5 R' L8 `7 f: l1 o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 i2 F5 _ n8 Q# z
with any success, these claims are laughable and far from the truth.
! Q: [- G# K% T& t3 oAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 e) X- a! o1 j4 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and1 _" L3 |3 S$ S1 _& r
the ability for a marketer to be a one person shop and make an incredible amount of money with low
- o ~4 l; U- l8 h, @" J6 s- Soverhead.
4 s5 i: f0 y& F% Z( YThe winners in this business are the ones with persistence when nothing works, who know there's9 ^* ]& s9 M# M o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' Q5 G- P0 C% u5 B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ g. T: b7 i/ y& C i1 a# X+ n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., }) [4 n- p: ?' E o
Most of these things happen suddenly and without warning, and they all contribute to the amazing
7 r y5 v) x. k2 ~% slearning experience available to anyone with a few hundred bucks and the ability to open an
1 y% R( w3 e) H! xadvertising account.: }7 v1 ^: N& c0 H) Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ L/ A6 ?: e0 J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ `& v. |, F! U2 z- Z7 K d+ U2 f3 m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, d- B. v; S- \4 c5 O' a, m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 g8 d, c5 V- K% v% c. sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 A' t Q9 q1 ~- O9 x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
U# j6 T& @: X) Dstarted building.
" s# X* o; L* f$ V1 u' `Things you need to get started:
9 i9 \+ D; z" W3 {5 Q4 ?! O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ i% g# p2 h$ Q/ r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% U: l- t/ @% O | V5 k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ Q& C/ W) d% P( t1 T2 C7 ~1 Z5 B6 y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; n* u- B* r7 n1 R b3 JThis guide describes from start to finish, how to get started in affiliate marketing by running traffic% U0 S5 B! ] C' `+ c/ @4 U. c' P) m
with PPV.) L* y, |. W( E6 U
Basic Getting Started Definitions+ `& q# D" `+ d6 j, F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 ?* D( Q# u7 m+ A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 G* k& ~7 k/ Y( h @6 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* i% O8 t K _6 M/ k% _" Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 q0 C, @" ]! S) N7 b
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' w }0 q7 a4 s* Mreceives a commission on that product. An example would be the Amazon.com Associates program,/ O: R. i0 ^. t ?% J
Comission Junction or Clickbank.' w+ V, U$ i5 H) q. \; R \
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ T' s. `& j5 v% B$ t5 v' Zan action like filling out a form, submitting their email address, signing up for a service or sometimes
+ a+ e& E' F# B2 B' K' b+ ~: Tbuying a product. An example would be Ads4Dough or Neverblue., V, M+ d: @# a2 p/ g
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 i2 e- P0 _) c" d( {6 A) Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 X" w9 V$ l% U9 Q4 N- K
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 T# }$ m( ]( ?2 q! N* _7 U1 i
right from the start can really help you.: e$ M' J: V) l4 X: c- n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! b% l7 V3 V! v' Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 ~% k7 W) N* H5 |4 e
view, starting anywhere from .01 or .015.; V( c6 p7 E3 g6 ?
In order to use this type of internet traffic, the affiliate can sign up with a number of different( e+ C4 ~8 D7 }+ ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; C' x# q3 U: t8 O
MediaTraffic, and AdOn Network. ~ S3 x: a& G( X: t7 U7 z
Don't popups get blocked by pop blocker software?
. d! l y8 q$ r" ~0 y5 J, s/ hNo. Popups are served in a new browser window as if the visitor had opened the new window
' F4 U( u8 _9 Y1 p7 ~' L5 P# m0 Q2 b+ Lthemselves.
" k' @) H) C5 Y! B jHow many popups get served to the visitor?
f% Y T) M: KThe number of popups served varies depending on the PPV network. Some pop more frequently2 w; |. n+ I* b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 O) s: s4 v" \: x* l+ Fserving this kind of advertising, so they have to toe the line between keeping their software
# A, r' J+ F( p6 K, T- s7 u" ]downloaded and still making a profit.4 O. ?3 l! O% x: a
Isn't this type of software bad? Why would anyone keep it on their computer?
" w" M# I- f- M. D) d/ t9 _* XNo, this type of software doesn't harm the user's computer.8 c1 X$ k" |* @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 ]- r8 N" P1 i; x8 ^' J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- i3 I; [' H; d* o* R' Pthat they can continue to have access to the incentive.# B- e4 C( m' }/ m- T% g# a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. I# X6 D& L2 A8 e6 ~( UHow to Get Accepted into a CPA Network
3 q* U; r0 v2 \" XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& P1 S* ^8 q* P- x+ q O
to start looking for networks is Offervault which lists offers and lets you compare payouts across) J" i+ o/ r# |* Q( B. G; ~
different networks.
& M* s( H/ L' x3 \2 r* z1 C! TOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ r) h& L' I; capplication and be as specific as possible about your promotion methods. Usually some time after# b& ^! y# y+ z; _ K
receiving your application, the company will call to interview you. The phone interview is a critical) w. t$ W. F6 o( C0 J8 T
part of the application process, and most networks will deny your application outright if they can't get
; T. h/ a2 P. E: ~3 F- byou on the phone.
) j; c* q! [& V% g/ WOften, the person who does your phone interview will actually become your affiliate manager after
5 W6 E: Z2 @! F0 O5 K" `! byou get accepted, so it's a good time to put your best food forward.
/ w9 m6 A0 M: C; P8 i6 }9 k$ PYou might not relish at the idea of someone grilling you about your internet marketing methods over* g7 N* K: `: R. n
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 U+ @( U4 `: H( e
What methods do you use to market offers?: B' f$ h' a U9 D5 V
Do you already have a website you will be using?
3 H2 u/ U1 N! o4 Y. |( K3 h1 fHow much is your advertising budget?
- g. ^) S. [ S* C+ D' JWhat other networks are you a member of?
* p- Q" E; N" k/ {Who are your affiliate managers at these networks?
4 b& f- f6 H E pDo you use social media (Facebook, twitter, etc.) to market offers?( f; x& n+ M5 F$ u
How much traffic can you drive?
3 \$ X0 B' I( W7 eDo you have a personal recommendation from anyone who is already a member?# V" A2 Y5 g' }( Z. S" S
Once you provide satisfactory answers to these questions, the network will approve or deny your# F" B. N! D- T3 I* C5 T* D) P
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ l1 n2 i& `* V* L& T& npersistent. Also, getting a personal recommendation from someone who is already an active affiliate) ~% ~! A6 U" G# @2 \- u2 q
for the network can be helpful.
V, P5 M" T dTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% Z: W1 J6 z: A/ s; h/ \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' E8 i+ N, |$ g/ C* u" o O9 Z) cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' \3 ^! e) N" ^) X$ ]$ rpeople can open a lot of doors as far as networks are concerned.
" q8 K9 n0 h; f6 lAfter You Join a CPA Network
" }% F0 l. @$ I/ Q) o8 A6 Y- uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& |5 O" g# S3 \* j2 ~/ Wand make an attempt to get to know them a little bit.# G" }$ ?7 B3 u3 O& y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" ~1 g) K; Y2 l, u5 Q& A. Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 D+ J8 b+ g; L0 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: \+ D: H! }9 R- ]5 I5 K7 e$ O8 Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ e( S9 X2 \8 x: Y gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 a9 r' U4 V! k8 U: x$ }
email.: e, @5 O' N. G. ~
For more helpful info about dealing with affiliate managers, check out:/ L* n j3 q s4 b+ K2 ?
http://ppvplaybook.com/blog/musi ... -affiliate-manager/1 @1 T5 g* X& R
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! H, H4 ?$ j! T4 g/ i" E9 D. _& @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 w5 m& m0 X) r
Set Up Web Hosting+ M$ r! s* a- @3 V# ^! h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( i0 n: H8 N- H% O" P$ I# H6 jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 s' E0 I, F+ N- @ T1 k6 q! G+ C
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: K. K; v2 K* \( @whoever else is on the same server as you.
5 I/ P( c$ M7 B# \- }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 C& Z9 l1 n8 C3 M7 H/ w: k/ I! E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ Q7 b+ k+ a7 d/ kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% T: @6 _+ d8 _4 Y7 I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( ?! I6 q8 ?3 }, D; g: z' ?. c9 }house full of roommates (hosting customers).: H# g' p ]: s! W
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 R1 l k+ c* }& fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will' a1 @! P1 t- p2 m: h
fit.
% g/ i w# [1 i; JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- C. `# G, K1 m5 v8 W8 A" c( f6 H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; M9 }1 J! o @: s% j8 Btheir food. Everyone else's food in the house has less space to take advantage of.
8 K. r& u$ C9 L' M: E3 P& g$ sIf you have less server resources to take advantage of, your ability to serve popups will slow down. For* m2 _ z" H6 e# i: p- f
any type of hosting this is a bad thing, and especially while running PPV traffic.) |+ n2 a' e: R
In the case of a virtual private server (VPS), everyone in the house has their own designated space
\- U* ~0 Y9 yinside the fridge to put their food, and other roommates can't come into that space. The server is
& H1 u+ T, o7 T8 ?" T' @8 apartitioned, so that each customer can only use a specific amount of resources at any given time.3 u2 A6 A9 x* U7 \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ u. K, l q4 ^; Q; ?5 O+ M& U- p
belong to you and no one else can use up those resources. This makes it possible to serve much more
9 {& B0 v6 d1 t( Y% }& l, ztraffic, faster.5 \! T6 O8 ^6 c) a
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 x3 A" C$ t; X1 K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 J9 m: N2 V. t% l( L r4 ?. A
here:
/ U: C+ N) m- [$ [. Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) S8 }, L/ k$ t+ dVPS&highlight=hosting: M. P H2 G; }
Dedicated-Hosting-vs Shared-Hosting
, c+ v! i; x/ D' khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 E# @% v5 [- {/ O8 K
Hosting...Your-thoughts7 t1 n* K& s) }8 }$ P4 u- z: D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ j, B+ b6 H3 J# Z/ o# j5 nHosting Providers for PPV8 @9 t4 O' j# j" d: k0 e
Beyond Hosting
# _6 b. ?& s, f; Ohttp://beyondhosting.net/
. a; k9 S$ V3 X8 rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" \5 f. j. c5 h( Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 K) v# v" x9 ~, ?+ p4 ]* Ydirect linking with PPV. Also, these guys provide great support.
1 G4 j9 L2 O$ a$ y: p# N+ f$ DProsper202 Optimized Hosting
% `. g% b4 `! Q% Lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% f' G! u% b# K& y. vCPVLab Optimized Hosting
$ x) P9 B$ k8 o' Z/ A3 lhttp://beyondhosting.net/CPVLab-Hosting/
f- n- o, S& _4 I- K6 [3 p% k# mDomain Names for PPV! Q9 Y% k5 M. }3 h; G9 x9 J0 S/ ?9 g F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
o( @3 q O8 L6 d# z6 i: @where you're going to host your tracking software and your landing pages if you decide to make them.
6 a6 c2 u5 U; A& ?# x( ]. ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 w: F; i" {6 i( s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ t- w1 F$ p- ^3 E% E; Q/ b4 {
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 @0 ^: t) G0 A3 t" C
term or build a whole website.% ^" S5 H8 U0 |! D
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) P% L* \" Y" htracking software on your domain. This is really important, because it is necessary to track your
8 s2 g2 C0 Q) k. jconversions down to keyword level so that you can optimize your campaigns. Without proper* G7 Q3 R0 h+ L" O9 J
tracking, it is impossible to know what is working and what isn't.
; n* z4 M! T: f2 `4 UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) L E9 a$ y' P! e/ o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 [4 i# _4 h; {+ w: E* V& x- |
Prosper202
) ^& T8 Q2 F) {http://prosper.tracking202.com/apps/
/ ]* J1 h ~8 b/ CCPV Lab
! I* `8 {# y% N; m/ ^, c ?http://cpvlab.com/
. S; Z3 G% m6 D/ i- f5 G% ?( t5 YCPVLab Help Videos9 R$ m& `' ]) Y6 z1 j
http://ppvlab.com/oweiw/oiurw/vdm.htm2 q( ~! k z8 p3 H9 [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- K& ~% e8 a! d, h+ Dindustry standard.. h3 ?( {$ r. c- m5 y. U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 \ I) a/ i4 X$ T3 SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" V$ r9 j8 T# P) H, @2 _
good support if you have problems with your installation.* s' W! M6 n$ E; l" y" Y8 R+ b
Tracking 202; v6 W* I: V7 y. h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& q: }3 d, o% C& `: Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* Y5 k! v; f( C. `) U
area.
& o: L6 y! Z: ^: D4 s% [If you choose this option, keep in mind that your tracking software, one of the most important parts of
* r/ s2 {- j. `, \% dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 Z j" ?( J4 e$ P t& O9 B
interface, and their hosting.% V% s' N! O% l1 a2 N# b4 m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) E% `0 Y1 s8 t4 ~and targets which you are bidding on. Leaving this up to chance in order to save money could2 ]' ^$ M/ L) W4 `9 ]1 y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- x& E; ~1 t' ~
were using.
: p6 R* A# J/ a2 WChoose An Offer, n: P/ d6 z S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 p2 _& i# Z$ O' O2 ]
Lesson on Offer Selection$ B, Q% R! C. f( t9 Z. h* H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
}4 x+ d. r' N; ]( J0 X& i2 a% K) ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% I* A! I4 p7 J6 y0 N W0 t% d& `" [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using f$ _4 V4 _8 n2 K
LeadImpact as the traffic source.
! a9 b4 E. h. G0 yNow the best way to learn how to put all of this together is to just get started. For some variation in" |9 y4 x5 d3 \0 l; j- T# |0 I# m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 W2 o. w1 G6 l A+ M8 }campaign.
6 W" Z. \* k, T( l% z5 ], XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! D3 D6 v V: W! t {9 [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. {/ `: U8 L6 I/ U+ Z8 i+ athat all traffic is accepted.
4 v/ k' u1 f. zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* r' u! z9 J( W/ |; Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can K5 _3 K7 H X# S$ B0 E
get creatives like banners or images specifically for the offer.8 D3 }: k6 K, v5 z" E2 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, }( Q- d4 R J& d% h9 l. B" _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( M5 P( S. Q/ ~' o3 j2 k' Ctrack my keywords. Without doing this, it isn't possible to see what's converting.
0 r. g8 E# C8 D% zIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 I4 t9 a" e# N3 z" e: ]6 E( T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ w' e5 _% b1 T& i- {0 f
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, ^( S: j2 \* v4 [( I
bottom of the page:0 N8 `8 ^6 b' ^8 {
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ s! `$ e+ o# S' P9 E2 c! \Click on the offer → pixels → Add a new pixel and this comes up:5 k, q4 X! f! r! n( D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& ?2 ^, K( f) _" w @from your software into the box that says 'Enter URL of image to load'.% \5 o1 L) I. S. C9 c
Once you do this, it should look like this:5 q2 o7 |0 d7 \ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 V( k/ m7 O$ v! W# R3 |7 s V, J* |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; P& d8 t( o K9 G+ p- w, }/ D: N
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ M. C( f; t$ O% I5 y) o- V
Prosper or CPVLab.$ J/ [$ T& d9 [: [* a
7 a. O9 i2 q7 v+ T Q4 n" R8 K |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
