|
|
PPV GUIDE [PPV新手入门][28页]
m }( F7 I: r# Z详细的请下载电子书！
, [1 s0 P) {3 F" V6 ?7 x% G& A" x+ u8 k+ w+ y1 |
: V+ P# x7 U# a* v8 p
Newbie Guide
' G2 E! Y5 a' r, qPPVPlaybook.com
! J! ^8 \6 T. `- N" R4 |Tracy Shaffer; J* u& ?9 I7 b0 g) N. [
David Ford
% q2 \8 h" s1 n& v4 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% m5 r6 ~ j# ]. \
Getting Your Mind Right to Start Affiliate Marketing6 L7 @3 i1 e2 m* p9 k- |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) s8 v& Q4 M5 g' J4 H# x$ P xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where h$ P& g) E4 y8 }; u; t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! N: k: B$ v ~+ N! @
with any success, these claims are laughable and far from the truth.& q; _0 N% D- k) \ N6 [. c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: j5 V1 A0 ?; v. C! _" z Oflow management. The main benefits are the low barrier to entry compared to other businesses, and3 Q) ^* {7 f9 ]4 }4 v; \
the ability for a marketer to be a one person shop and make an incredible amount of money with low; Z! k$ z( @7 E+ s8 |" e8 \( x
overhead.
' f* K/ ^$ G6 H/ T% d/ l" TThe winners in this business are the ones with persistence when nothing works, who know there's& d J( h. a- y% N6 t* ?: E; s* |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 }6 s, ^# V" H7 b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 W( `" x/ e5 ?* R' S, l: T' r1 Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& c4 r4 @) K* p: T8 r( }* eMost of these things happen suddenly and without warning, and they all contribute to the amazing# n Q6 u) U# L8 Q; J
learning experience available to anyone with a few hundred bucks and the ability to open an# {1 A# m8 H3 T* o9 ?* T/ i7 |
advertising account.
( ?: U) J7 h5 A( W1 A/ c, }Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ Z V7 h. d' O! r9 p! L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& O# d- H1 p# m/ b1 @; v/ Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 c3 s# z' g3 L# O. q" Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. z E! t/ D$ t5 ^8 K8 v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 k# C+ h ~% ^2 E% o4 t6 f: q; Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 M8 _( u# h! L& g# i4 x
started building.+ K, {. u: A8 s
Things you need to get started:5 b; o. }) W. w: H0 |' T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 S, B$ R2 v) Q! ?! N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" H: e9 h$ k! K* N' L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 V! L3 n, X( O. d4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). o* q3 m- i# z6 |, b h$ G
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 f' Z1 n' _3 Z& Y. R' p3 Z
with PPV.
" j/ j+ T# l& G0 I! N9 eBasic Getting Started Definitions
0 r/ ^( X" \1 ?( ~' \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 { {; Z) u3 e$ o: K4 Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; t- b J3 D( ]2 I1 T; C# h8 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 y( k9 r, A- ^3 F
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( O) F! ?- ]% h _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 C0 E [+ T- E; U/ M" H4 qreceives a commission on that product. An example would be the Amazon.com Associates program,
/ H) K( R! W, B7 \. U+ TComission Junction or Clickbank.* s/ }% v( a! D& a5 w, Q" L$ Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. K, d1 N3 S2 K" j5 w
an action like filling out a form, submitting their email address, signing up for a service or sometimes, v, a D) c' N0 L# k
buying a product. An example would be Ads4Dough or Neverblue.* |# N5 n0 |* {" R1 B7 G0 c
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! c0 a4 C) U* c4 a Q, [0 c
account, getting the affiliate approved for offers, bumping payouts and just about everything else; I/ m: k( |' q: s, {' K" g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager2 |& ^- e; j& c( g
right from the start can really help you./ P, _) r% o; m/ G$ K, ?
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- A" T0 H8 I( f9 H, n5 |& M; u2 C/ A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 r# R/ P8 t( h \1 y% ^- r
view, starting anywhere from .01 or .015.
+ f' J' H1 J" }% t& J) mIn order to use this type of internet traffic, the affiliate can sign up with a number of different. h. `: ~/ K6 `
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 y w/ q" u& N- z5 _MediaTraffic, and AdOn Network.2 D8 q! g, ^9 p; e& L
Don't popups get blocked by pop blocker software?
4 N# ~& }: y& @- G- L3 ONo. Popups are served in a new browser window as if the visitor had opened the new window
4 X u7 p: s! {6 e3 |, C" ]themselves.
5 l' z5 Q% X) fHow many popups get served to the visitor?
; g$ z( A, j. R/ [' F/ O! j8 N, sThe number of popups served varies depending on the PPV network. Some pop more frequently
0 o0 ?9 v2 V; o# S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 J! O6 r, M. T1 o6 [
serving this kind of advertising, so they have to toe the line between keeping their software+ C f( E# f1 [ J; V2 F
downloaded and still making a profit.
$ k! T _ E) \" i2 HIsn't this type of software bad? Why would anyone keep it on their computer?
% ^/ ?1 ], L! u/ ]7 Q" Y" [No, this type of software doesn't harm the user's computer.
8 t! b9 s, e, y% f5 Z2 D5 ~Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& L! l8 @# |/ Z9 H' Ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 S; [ b9 G) D& W
that they can continue to have access to the incentive.
" O# ~% W: q! y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ }. Y& N: h* L/ I I' {( l' \2 z
How to Get Accepted into a CPA Network
! @& Z& V; j: E: F0 T% Q# FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) j! F5 w; i# K. Mto start looking for networks is Offervault which lists offers and lets you compare payouts across: T+ T7 p* l4 ~ h) G
different networks.- s q3 \4 P y- F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 o4 _/ @ b9 S9 l0 \application and be as specific as possible about your promotion methods. Usually some time after3 S' Y% k3 M0 ]# f
receiving your application, the company will call to interview you. The phone interview is a critical: k0 G" H2 k5 w! O& E
part of the application process, and most networks will deny your application outright if they can't get) ~* K% S2 ?$ m1 |& G
you on the phone.
5 ]! m P2 E( g# M5 q( e; r6 x5 S1 B4 BOften, the person who does your phone interview will actually become your affiliate manager after
9 l3 d& [; F, w. K" a l5 Lyou get accepted, so it's a good time to put your best food forward.: `2 C+ d' G: X2 `' ?( T
You might not relish at the idea of someone grilling you about your internet marketing methods over
& M0 r- b% m% ]: Q9 ^" kthe phone, but trust me, this part is critical. Have answers in mind for the questions:0 M' |- P+ m1 t q( o# o8 J
What methods do you use to market offers?
" Z! I# v4 M: dDo you already have a website you will be using?
) J3 y+ S% I6 |' j }How much is your advertising budget?
, m9 F) R9 E4 n4 y2 uWhat other networks are you a member of?! {0 b e0 |# y9 \' ?
Who are your affiliate managers at these networks?
: ? ?3 r* B" A3 ]Do you use social media (Facebook, twitter, etc.) to market offers?
$ @/ M, H. l+ B2 e3 D% L: u0 Y7 RHow much traffic can you drive?! Y! u& R" d: Z$ v9 g3 `+ y" [1 p
Do you have a personal recommendation from anyone who is already a member?4 [: K! P4 [3 a3 H
Once you provide satisfactory answers to these questions, the network will approve or deny your$ }. d1 |& w$ f- s9 `
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 F( _$ k1 C9 t( Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 Y. _ `- k! T
for the network can be helpful.
+ R; q6 ?. b. iTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 `- [; p# m( I7 X! QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% k6 J) k" \" R5 z+ gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 V5 |7 ~0 m- L9 t8 V& Lpeople can open a lot of doors as far as networks are concerned., [! g4 [- C% Q1 P8 W
After You Join a CPA Network
( V% A" c* o. o1 `% R/ D KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, t T; n' m! X& k& r/ c2 Band make an attempt to get to know them a little bit.4 L0 w- |3 R& G9 P$ F/ y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 @* e" M2 d- p! o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 i. g! ^ A I0 C. R3 U" j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: Y3 L9 ^2 \0 p% j" i1 @& blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 L* U" o, U2 v& i2 Y& J p# t
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 e. a1 |2 `! h7 ^7 ~/ ]" T
email.0 ^' l, s5 q' O4 J' X1 [
For more helpful info about dealing with affiliate managers, check out:
/ \, J. v5 @# i) n# N0 n, X- Ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 g+ I M8 a- x- B8 U( P; ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& v6 G+ F+ c- T+ \6 e% ?8 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% F) y0 D5 I2 H% f4 s. \! M* d7 i' xSet Up Web Hosting; w% `8 T& k2 P: w
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& h! i! N2 X' @' w5 ?& j8 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& K2 F( D0 I6 Y' V S) E6 F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 s$ b9 q- r' ^7 B* z A3 K8 Twhoever else is on the same server as you.
2 k4 d8 _- ]+ pSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' ]1 B. {$ U# J% s9 Y; W3 d9 K
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# j/ i: P/ \; ?+ c) c7 T& U+ Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 h- H4 ^, o( U) o9 T' A4 o
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& l0 ~. X* [+ n. p/ s3 d+ X
house full of roommates (hosting customers).
+ p& z0 i& J* H# t3 b" ^' C* _- wIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 ~+ K& u9 u2 |: y" }% e
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) K0 _# \- k k$ u |
fit.
6 D: \0 Y. }: OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
" H- V6 Z. a6 Z- Xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate, k- u4 H- ~- z& T5 J- b* T: [
their food. Everyone else's food in the house has less space to take advantage of.% m, T# ~4 {( x) w
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 t9 T; u. U6 g
any type of hosting this is a bad thing, and especially while running PPV traffic.
7 b7 ?& h* n) tIn the case of a virtual private server (VPS), everyone in the house has their own designated space5 K) t, |# x3 a! x9 R! e* q* j# T
inside the fridge to put their food, and other roommates can't come into that space. The server is( U+ B0 X5 D7 W; o
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 Q, E0 `! f9 gA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 x: O9 v( F# w! ]: V
belong to you and no one else can use up those resources. This makes it possible to serve much more
* D$ V. G& O, b/ t# Ytraffic, faster.# h+ ^: k" F7 r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( V( B6 H0 J' X7 Z% X. P
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( p4 ~: i8 Z7 Z2 Ghere:! V- o* K7 Q9 r, L! X. d
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: V$ |5 c$ c9 j! ~$ l* ^8 \
VPS&highlight=hosting
/ q" s6 s6 J0 n& E% P+ wDedicated-Hosting-vs Shared-Hosting
9 j, s* w/ e! j' }9 x* u8 dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: G% k4 g4 I* z& P7 _( n5 a9 OHosting...Your-thoughts) f! R7 N0 U) Q9 e2 z8 p/ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. w1 b. ^9 m7 j0 FHosting Providers for PPV
6 L; ~0 v0 a- i5 b x$ k- NBeyond Hosting
! A" p5 N2 v/ s' E- ~8 T1 T. Fhttp://beyondhosting.net/
- K3 k9 t6 {; V2 U( @3 b$ X: ~, a% J! HWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; S2 _0 P! q% w [receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 w( F4 T+ @4 F! {+ N& d: e$ \
direct linking with PPV. Also, these guys provide great support.
5 h" L, J6 |4 Y9 HProsper202 Optimized Hosting3 x, {2 G1 J$ n! h$ x5 m7 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% N/ ?- m8 \$ p* O( K/ UCPVLab Optimized Hosting# o% Z2 U# Z9 O& H
http://beyondhosting.net/CPVLab-Hosting/
/ A6 M& j* V( IDomain Names for PPV
0 U/ D" `* b6 f4 ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 H9 }+ ~) j4 H' B; twhere you're going to host your tracking software and your landing pages if you decide to make them.
: Z. v) K7 j& |0 \9 HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. f; C2 N( N& f6 C# Dbland one is fine to start with, to host both your landing pages and tracking software. The .com,
; P4 k! k( a' y* E" q: E0 C6 ].net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 X9 |" ]/ h+ I! | W
term or build a whole website.. O3 W5 b$ A* I/ o
After you buy hosting, a domain and get those all attached to each other, the next step is to install
]6 E0 {2 v' Y8 ?. Ctracking software on your domain. This is really important, because it is necessary to track your0 q( o! c1 e( L v( `( u
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 ]' D/ C3 R, H2 m$ Q8 q. mtracking, it is impossible to know what is working and what isn't.
' {% q% }, K, L" O8 I1 s3 JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" ]& l+ M, z2 l: d5 c
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 M' P0 b0 q; ?# m6 S' ]
Prosper202
* ?! M) e) C) G z4 g5 y* \http://prosper.tracking202.com/apps/$ M1 t \+ Z" B
CPV Lab/ n7 Y8 ^2 Z( Z/ A7 {! B
http://cpvlab.com/2 B- K+ r+ \# { C
CPVLab Help Videos
( L2 V' I% X" i9 l! j+ q: e) Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
# _( H b# h9 f( c! H4 y' aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an! a1 Q8 a4 F% `- j
industry standard.. y( b! S I2 Y+ o# [! m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ ~% c# x z- g$ O& R6 u& n. c4 yCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ r! @8 B1 w4 Agood support if you have problems with your installation.
- Q& j3 u# P" Z% \0 Q: uTracking 202
0 K/ M i, {& a3 M2 G* `+ qTracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 d( E" X5 B3 H& v, N, N
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" P0 U/ G: C8 w$ N* ?1 n" o' Farea.; d, d/ D b9 G' k& `1 l5 o, m6 C
If you choose this option, keep in mind that your tracking software, one of the most important parts of9 v! y" [ b3 A q- E- p8 k
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. Q8 u6 I w/ x/ q6 T5 B" Sinterface, and their hosting.
& S# b; ]9 O; P5 f5 Z& tAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 e2 V! E, N/ Q S* Pand targets which you are bidding on. Leaving this up to chance in order to save money could
' q7 B/ S8 T) q- U: h9 R; s+ x! F, Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you7 E; e. m1 J/ k: N
were using.. l i, n* m# h" C+ R2 v4 a
Choose An Offer
) d9 P7 Q" a. s: \9 N5 fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: p# L. A3 k) V# Q3 f
Lesson on Offer Selection+ C" o" [) N7 R6 X/ s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 E2 b) k" X8 `) b# F. g) O+ hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., ^9 d% l+ L) S; f& o \
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& K# q% J' V* `6 h" P) F
LeadImpact as the traffic source.
+ j9 Q0 ? u8 ^% y* A( O4 ~% ANow the best way to learn how to put all of this together is to just get started. For some variation in
6 }* O. G5 n0 ?2 Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 E3 h1 ^* S4 u1 } p# qcampaign.
2 ^9 k1 g( ^" [2 EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' ^+ Q7 L9 P j5 rpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( Y0 c. ~9 K8 q. Z
that all traffic is accepted.
\2 o4 `5 ]5 ]8 k$ D7 yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 @5 Q+ c* j; a, W( A, Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 y! U! d, z% C' Qget creatives like banners or images specifically for the offer.6 M! @8 N* w7 L5 e7 r9 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ G5 t- J3 n- `& t1 V( yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. s: D, p% N2 z; {
track my keywords. Without doing this, it isn't possible to see what's converting.0 W: V c% E# C# n
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' ^4 _( y! |5 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ D j x: u* b2 ^( ?5 P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 x- t4 }2 k' |5 j
bottom of the page:8 M% L& M3 }# y& _: J: a0 s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 [1 ~- Q% e5 {+ ~. b4 g8 B6 NClick on the offer → pixels → Add a new pixel and this comes up:
. r1 b3 n0 b" h- yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: d6 t& y) Q; K9 l, s3 ~from your software into the box that says 'Enter URL of image to load'.' y- p, o7 l8 Y5 Z5 {" c9 w9 D
Once you do this, it should look like this:
; i. q9 ?) Y! c4 _ X! A; Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 k1 m7 o5 C- k$ nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 ]: u3 n/ [4 x. ~ W; g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* L9 W" [ n% j: R- c5 l. FProsper or CPVLab.$ Q% [/ L7 m5 z7 P) I. S
0 ?+ ?. I8 T6 b |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
