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PPV GUIDE [PPV新手入门][28页]
; W, b B- q, N- ?- T详细的请下载电子书！- X+ X' p! R& v
: T9 L3 ^' ^3 z' G
: z8 V4 r" _5 r3 qNewbie Guide
- p; ~ E) }0 @# ~PPVPlaybook.com, u4 U& p3 }; \$ y1 H% i/ X
Tracy Shaffer
" \; W; r C3 ~0 y7 _* O+ K& |" D+ zDavid Ford
- v& ]9 C t6 I4 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ s* P" W, u* [; o" b+ ], i/ M2 gGetting Your Mind Right to Start Affiliate Marketing
7 Y0 F/ c+ K8 }# lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 Z9 f& i- e1 ~; `* D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 l2 `+ b# {) s# O m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, C% o8 K' w# p1 Uwith any success, these claims are laughable and far from the truth.
. [' N+ ?2 U' F A4 ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 m4 m6 [0 T' Y; y" E' W% w6 fflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ z) B/ n) w m" J7 p: Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
: t. F W3 F1 x$ koverhead.* d, ]$ z) c% ] m r- q: N
The winners in this business are the ones with persistence when nothing works, who know there's+ q/ W: c2 g, P6 |! p1 k3 O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 J5 ]9 F3 Y+ pThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* K! R5 Q& A0 }$ Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 S8 E! \' g% J! ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& [& @8 c6 B5 y7 ?) [0 v. flearning experience available to anyone with a few hundred bucks and the ability to open an
5 |3 q5 g: l4 u& xadvertising account.4 S2 Y/ ?3 R3 A( l0 f, h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ F, B) C0 l" h% R% g: a5 N. jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( s1 Q( f- y$ c$ J; j/ Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 Q+ s) k/ s4 ]( \& S8 [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! |6 U1 _. W. m! y: o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ _9 K6 O: M: Z) |3 y9 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ z" v1 c9 F2 p2 r1 L) Ostarted building.
* X( A2 M$ ]7 K& @Things you need to get started:
: \+ p% N9 k- ~& N5 I$ b$ \. |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 ? |$ E }5 T o ^ s4 F, K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. R! i/ M2 N# D6 G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ e/ I/ Z( R! S& p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% p3 F) g9 d- o8 ~8 VThis guide describes from start to finish, how to get started in affiliate marketing by running traffic4 x( A4 \0 W ^2 q, H. W9 ^/ L/ d
with PPV. M4 | W; O* \$ G
Basic Getting Started Definitions
- T3 Y5 N, I/ g3 u1 oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 o5 R" p% c: X+ X& `4 L
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ ^3 e; V' C- X! i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 ~& _, h6 L2 {3 _5 r3 v% g4 gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ E0 o. N+ R2 N" l* pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
j. I& [$ h* [8 `! F( @receives a commission on that product. An example would be the Amazon.com Associates program,3 v6 o+ J0 p# x4 R- }( s
Comission Junction or Clickbank.
. k) r+ ^; X+ H5 ?) m8 MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 O! V- Q" `) O' r
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 U6 U! l* R( r( T: xbuying a product. An example would be Ads4Dough or Neverblue.7 f, z( @1 X" G- F1 b
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. @9 ^. P; b! ^3 L2 r. D: baccount, getting the affiliate approved for offers, bumping payouts and just about everything else) T& o% ^' t b3 O; y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* m U6 n7 r% q9 O5 D. ~
right from the start can really help you.
+ H s3 c8 k1 f5 MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 i% ~) a# X# w, Z' V8 s! j, f+ V- B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 G. B" d% J8 `% K% R1 G9 X
view, starting anywhere from .01 or .015./ R. @: W/ N$ J- Z* E5 L! R7 \8 d
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ ~, R) \' F7 J" g, B
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- k( p4 @6 S- a6 vMediaTraffic, and AdOn Network.
; h& \) k+ X2 O4 L: J1 g/ [Don't popups get blocked by pop blocker software?7 K& W; x2 r: h! C! F
No. Popups are served in a new browser window as if the visitor had opened the new window* [" p/ O) g8 z. Y1 f
themselves.
/ \# ~3 j+ v. i5 VHow many popups get served to the visitor?
+ Z9 z4 s K6 m& Z" t5 [5 h0 XThe number of popups served varies depending on the PPV network. Some pop more frequently7 M J& u! m! m. |5 t S' w. D9 K% \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) D0 _$ ?& I+ h! F+ Z: [* p: }% Z. \serving this kind of advertising, so they have to toe the line between keeping their software7 Z3 R& N) y# b- r0 s
downloaded and still making a profit.
1 D; e- q" o$ kIsn't this type of software bad? Why would anyone keep it on their computer?
: w- j$ h' V2 d2 I# NNo, this type of software doesn't harm the user's computer.4 @: g% R% }8 P1 t4 v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* d$ a& q+ r% L! z1 e
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( e5 R0 k& w5 U/ M7 ~% bthat they can continue to have access to the incentive.6 d& j2 X1 t' P( n+ g: u8 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 M& Z9 T# S/ \. m% Z: LHow to Get Accepted into a CPA Network, {" J4 o; n2 C* a* [* |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ n+ y# r& O. Yto start looking for networks is Offervault which lists offers and lets you compare payouts across+ x2 a0 d$ G$ v" m
different networks., e U9 D- j& {; o7 _
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 \; w+ @2 J& b, x7 e S. Z1 L- H3 Xapplication and be as specific as possible about your promotion methods. Usually some time after' C( ~% f2 v/ @& ^" @. h7 V
receiving your application, the company will call to interview you. The phone interview is a critical
' G/ E2 b5 Y7 p% }4 U- X! h2 `$ cpart of the application process, and most networks will deny your application outright if they can't get
7 { p; H: P4 o' H5 b" S- D# ?you on the phone.
0 A0 ]8 @' p: X. LOften, the person who does your phone interview will actually become your affiliate manager after
& a- J$ q! r. z! _7 myou get accepted, so it's a good time to put your best food forward.! ]7 S1 |! V [- R0 f$ h
You might not relish at the idea of someone grilling you about your internet marketing methods over
, `& ^$ U m8 j7 i- d. _7 dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
! b5 w" g; B6 {& |: qWhat methods do you use to market offers?
4 M" G6 r9 ^# y: M& ZDo you already have a website you will be using?, }3 j$ v ^. E7 F
How much is your advertising budget?4 j& A7 w9 J7 R9 D9 B
What other networks are you a member of?
% G, ~# Y) D( F& K. K3 o1 hWho are your affiliate managers at these networks?
! V# c/ k# H7 W& E3 \Do you use social media (Facebook, twitter, etc.) to market offers?! g9 G) x0 T+ E7 b
How much traffic can you drive?! [3 o. f* v" w F/ Z
Do you have a personal recommendation from anyone who is already a member?
8 t4 W8 [5 W% X! |2 s- c7 I6 U {Once you provide satisfactory answers to these questions, the network will approve or deny your& T6 H3 m/ h5 R. U2 e3 O
application. If you get denied, just keep applying or call someone on the phone and try again. Be: {1 E) ~2 @9 ^* C S" |! B
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' Z F3 O1 K" I5 d, ?
for the network can be helpful.
& \" M( _5 U; b5 m( FTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 ]8 u6 l4 C4 l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& |% F; E5 F& C& d* Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 M; ?" i3 n* s' I1 ipeople can open a lot of doors as far as networks are concerned., d l8 n. j) s- ]
After You Join a CPA Network/ I6 M7 I S1 ^$ u# n' Y' Y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: v% j3 ~' `# c# ]/ M% k$ d
and make an attempt to get to know them a little bit.
; O/ D. E+ Q" W) [7 v& j6 k G' IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% D" _5 y: u; h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* c: C# _2 R# b/ D) l& |6 l- z7 |; `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 N+ m0 F; x+ c) o3 N+ [7 U C) l1 glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; x. j5 h2 V% V% ~+ ]& G' q# d
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. f# R$ o: J1 r# c5 Z; l1 H$ V% cemail.
+ o6 G, l4 H' D0 y! V. nFor more helpful info about dealing with affiliate managers, check out:3 M; u( q# n, |( H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 ~: ^4 g, ]5 B- F" Q7 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; N( ~: V) l# c2 D* T) K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# N6 {: u7 F8 B
Set Up Web Hosting6 @7 W% Y% q7 o6 V6 j* {8 R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, a+ l& r7 f- ^
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) q) {! ~9 Z2 J6 Z/ P. n
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 J" h7 j; j' k* Vwhoever else is on the same server as you.
/ t& b* k& k% O: RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 B9 S. `! P0 {0 k2 X! v$ X" H
enough that the visitor can't close the window before your pop up is even shown. You have about 38 N2 W2 D0 c6 ?$ z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: U5 [, B1 c1 P" r2 W$ Q3 R% v, iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 G2 }' i/ k# R, {. U- E
house full of roommates (hosting customers).
, H6 g) \+ A2 D* F& pIn shared hosting, this is like having roommates where everyone has no specific designated area inside
# n5 I3 J6 w& |4 dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) _( p- N4 Q; @fit.4 I U8 ^4 L7 ^& S: D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. D" @ b) H. D+ Fthe rest of the roommates, by virtue of simply needing more space and resources to accommodate j1 m5 ], W% E0 \/ m4 N
their food. Everyone else's food in the house has less space to take advantage of.
' Q4 C: Q' D# Q% QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For- A4 `4 X2 r& i: p& O' N! I
any type of hosting this is a bad thing, and especially while running PPV traffic.
: e5 r, i1 w' ~- RIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ F3 n" A* c- R* r) A$ i# |; Yinside the fridge to put their food, and other roommates can't come into that space. The server is
% c. P7 f6 D6 G- h4 K4 O6 ~partitioned, so that each customer can only use a specific amount of resources at any given time.& O3 w+ l/ V6 O' a# b
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 N2 \( _- u2 o
belong to you and no one else can use up those resources. This makes it possible to serve much more* |8 y! V: v: N Z: y; q9 `
traffic, faster./ ?4 g, P5 i# U7 _
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) ]! T: q9 ]* x
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
3 ]3 {, @3 f' N& a3 @; Zhere:2 m3 h8 r( p! B) Q3 T! E, _4 f
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, F4 B7 C& T. `+ s4 n- i
VPS&highlight=hosting
- ?# X+ r! k" I$ k. I1 SDedicated-Hosting-vs Shared-Hosting" w1 I" ^+ w/ [- n- {( F) x5 u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 W( M1 f! g, Z/ u2 x! y2 W
Hosting...Your-thoughts2 \1 ^* o3 Z% i5 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" c! n+ `1 U8 XHosting Providers for PPV
+ `* f7 u/ X/ \9 L/ K( n; o7 \Beyond Hosting- N7 S& G+ X: |$ P' l! T
http://beyondhosting.net/
7 [0 u( Q( `4 u F9 m! g, mWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% `0 ]: X9 d* s* c2 wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 z# }5 C% i' _
direct linking with PPV. Also, these guys provide great support.( Y1 F# V4 Z0 _! J+ K7 ^
Prosper202 Optimized Hosting
+ _5 `$ ^4 q1 ~- B9 d, ~- xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 g$ V8 r" y* k8 \1 uCPVLab Optimized Hosting
, l; L2 D/ J2 p; R2 V* u& b$ Xhttp://beyondhosting.net/CPVLab-Hosting/
" h% O$ w" s- {$ pDomain Names for PPV/ S7 P9 ^0 ^3 E0 _
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 n6 l% l- v0 r4 m H; Xwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 i5 {+ i/ z' y9 C+ Y* ^Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, ?4 x( s, }5 \4 \0 @bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; K# X! w; G/ r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a O3 a" P' Y, c; @3 u. j
term or build a whole website.
4 G I5 [) G$ _* UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install1 d4 V% e% R, O( \4 Z
tracking software on your domain. This is really important, because it is necessary to track your T& s8 m R- m% G9 a
conversions down to keyword level so that you can optimize your campaigns. Without proper2 \8 y/ W! u2 [/ M4 K, I
tracking, it is impossible to know what is working and what isn't.
' k) Q- E4 v, K. I5 f% T0 w7 {0 w+ {To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 M& J7 U9 S3 v8 q# D( u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 G# k) K" |9 ^: N+ m
Prosper202
! Y! \! `. V& R/ U. A+ N% a" ?9 U- hhttp://prosper.tracking202.com/apps/
0 `/ P$ J; v& |- JCPV Lab
# w+ }+ W7 }" J2 w& }# ]" ? Z fhttp://cpvlab.com/
& S( @- r$ @7 a, b; @# i; E1 j% aCPVLab Help Videos, {4 T$ C/ p* X# v y: q6 U
http://ppvlab.com/oweiw/oiurw/vdm.htm8 {& K# k& a% \7 Q2 b0 u
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ z( l9 r7 ~# @' [industry standard.
" O4 S) N! w: J$ Q; B; O6 r% j8 V0 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" ?: z) q3 t5 P3 B# m1 f* T3 RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: U# ]/ u3 I8 p4 _" v- [good support if you have problems with your installation.
" Y9 D+ I( h( o# LTracking 202
; J) R" V6 _ I: B; i0 \Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( c+ _3 w. o% q4 ]4 U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 v" |5 |7 i7 g4 ]. P% B
area.! C0 P& n+ u+ G1 h( P% v6 U5 }/ F
If you choose this option, keep in mind that your tracking software, one of the most important parts of, z: h" ~7 F; Q% \ X
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 A1 d3 u+ y3 j2 |7 S
interface, and their hosting.5 N8 L. r7 a$ e: R
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 L' ^0 ^ o) \
and targets which you are bidding on. Leaving this up to chance in order to save money could4 V; e3 j* p9 U+ B9 O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( |# |' U# z2 N4 \, n! @were using.
8 _1 w5 @4 p3 }! o8 q, xChoose An Offer, a6 o( U6 n0 V! S7 ]2 S7 j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 W: r7 W, a& f( `# C" j
Lesson on Offer Selection4 g% e6 M8 _% i! ]2 G2 ~# Y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& D: a2 Z+ z( G0 e; c( b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. C5 h/ }0 ~: [6 P% t" V4 `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ X. @' e& d6 g' S6 _LeadImpact as the traffic source.
+ ^) b$ F3 a# M2 G& O& Q% sNow the best way to learn how to put all of this together is to just get started. For some variation in5 p: b4 {7 S# y7 W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ p4 w: z/ b$ Z9 [campaign.+ G2 Y5 Z3 Y+ C& L$ f- u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& \9 {1 t/ i1 U* K$ Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ p6 z* D9 _' j, z. wthat all traffic is accepted.1 P: g5 y& {. ~
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" w% q( W2 `* h5 g! T: `6 IThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% q V6 X x4 v* p, F! W/ Eget creatives like banners or images specifically for the offer.& r; C; C k9 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* a" g1 S8 f! D7 }
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ S z2 t( g& A( m7 Y
track my keywords. Without doing this, it isn't possible to see what's converting.
. ]( P2 k( l+ YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 E+ S# a! R1 F8 ]+ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" E& K2 x# P$ A6 B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 m+ {% J. K; h; x# f3 s
bottom of the page:
6 N7 n5 A3 g* Y0 ]1 F/ Y Z4 p- wNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 |% d ] i% H# Q y8 xClick on the offer → pixels → Add a new pixel and this comes up:
4 w' Z: F& j) e6 QMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, i9 Y9 @* j7 Z- R$ w0 m
from your software into the box that says 'Enter URL of image to load'./ V2 P' O! }6 M' n7 M# }" P& v
Once you do this, it should look like this:
& J8 @1 m- l" ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: U4 i' Z, ]5 X9 n
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- L1 {6 I- N+ R( L8 dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ h# s' g+ ~3 Y. s3 M- H; e% D
Prosper or CPVLab.8 {6 H9 e/ N: }1 `/ l5 J. z
+ Y2 K3 \* K3 y
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