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PPV GUIDE [PPV新手入门][28页]
5 S1 y a3 ^" \- m2 u详细的请下载电子书！# q% m. E3 B* O
L( S% n0 g9 D5 m' Y7 M0 Z) ^ l6 Y8 P. r, d! z
Newbie Guide; `+ W) [/ _: O$ y1 a/ w3 ]
PPVPlaybook.com
6 W0 ~1 G1 s. l& hTracy Shaffer8 w5 s( `7 w1 e; A0 h) G/ q4 G
David Ford
, j: u4 \3 J/ a2 a; B: ~: ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 |/ O1 G6 S9 s+ @' XGetting Your Mind Right to Start Affiliate Marketing
. R! P: s2 \) cThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 i! ?- P5 p* `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- f% U) g; ?6 {/ V) x, h
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 `: b9 Q* U9 G* [4 `6 ^% dwith any success, these claims are laughable and far from the truth.( _- w$ k! R% Y7 C1 e
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 A' i, b7 n1 y* l$ _" o0 f
flow management. The main benefits are the low barrier to entry compared to other businesses, and2 l; I# a) w1 r0 w; D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ k4 U9 t/ n7 ~0 h+ A x# {& xoverhead.- O; S7 \: Z1 g7 B6 L8 l
The winners in this business are the ones with persistence when nothing works, who know there's( V: z" c4 I7 W3 i) `& E0 z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( M9 z) O! m$ k1 W* b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 k e; I7 ~ a, c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ ^* f E- K/ x* a% d4 dMost of these things happen suddenly and without warning, and they all contribute to the amazing
: ]- K- b# d& |/ Rlearning experience available to anyone with a few hundred bucks and the ability to open an- r$ e- k% B# Z# P; g
advertising account.
7 D) z" @# p% VYour competitors are willing to work at this around the clock. This isn't a push button, instant business
7 E6 H0 b% a I, E1 }" F* C4 ~where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ _' b, I" ^6 z9 F/ `marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# s. Z0 R% c9 |
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 b6 k2 w! n& c" d& x, d% @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) r8 `2 [5 g8 C+ ]+ Bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get" |. w2 W( {+ ], w3 C3 k1 A
started building." p; H: a3 r! Y( m
Things you need to get started:
" y/ Q& s2 Y3 ^8 r. i$ _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" t% \6 X2 Z( b+ o7 q7 I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 {' Q: Z* U& N3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 H& f) Z0 ?" F! i, A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) J5 |. G: J3 {0 t7 I8 E( m! P; B
This guide describes from start to finish, how to get started in affiliate marketing by running traffic# C0 u3 M* V0 b; W$ {
with PPV.
5 U" t( `9 V( \7 I8 HBasic Getting Started Definitions8 S1 z1 K9 v& `! J/ v% X# ?$ J7 e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ g$ ?8 j! `/ j. R7 m5 B& P2 o6 _
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 _& R; p4 T1 G+ B* d) C; a+ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! O# l7 A2 s; t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ v( Q& o4 q9 k+ Z" D$ J. s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, v2 t4 a# |( d" P' B3 x6 T9 D$ x: }receives a commission on that product. An example would be the Amazon.com Associates program,
) C0 ~( J" g& m/ V, pComission Junction or Clickbank.
3 e' _5 a# ]* U. M4 wCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# N$ f+ p) R; n% e/ d- H7 T* f
an action like filling out a form, submitting their email address, signing up for a service or sometimes) Q3 v8 J# L9 a. s- ~$ L1 k
buying a product. An example would be Ads4Dough or Neverblue.
0 w/ q- @. i. c% u# v- ~' ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. i4 s$ O' s( ]2 b" Raccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 D! n, j0 T3 V0 D3 v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& n( ?' a7 p6 I ]! _' G1 C6 }. g
right from the start can really help you.! M7 z0 I, ?) K$ k2 ]+ _$ B7 C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: R H. t( b6 e9 bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 t& q" m( e+ P. i4 d- n+ Nview, starting anywhere from .01 or .015.
1 W) a( X% Y/ l. G1 xIn order to use this type of internet traffic, the affiliate can sign up with a number of different& b1 ]& B" i! W1 r0 C' @9 M! z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 K4 `9 ?8 s2 ^ p4 @: g% ?' IMediaTraffic, and AdOn Network.
! d7 c+ j8 m( w+ HDon't popups get blocked by pop blocker software?" |2 S$ C+ L) d/ F. O- z2 K
No. Popups are served in a new browser window as if the visitor had opened the new window( w& t) n9 R/ r- R0 [1 a
themselves.5 g; X# U3 n: Y. Z( X3 i
How many popups get served to the visitor?8 I' j( S! W7 w" |9 {
The number of popups served varies depending on the PPV network. Some pop more frequently
$ `) r; u! j& o$ U" V$ |, Y: n/ W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% W# w+ m4 F6 c
serving this kind of advertising, so they have to toe the line between keeping their software
, k3 d8 S+ O4 Zdownloaded and still making a profit.
! \" o; a' O. J4 q) B! hIsn't this type of software bad? Why would anyone keep it on their computer?% r1 f% V, |- K
No, this type of software doesn't harm the user's computer.0 I$ [& L, N6 _1 t* ]4 ]& Q3 v: a5 b
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 e+ O% F& \, O/ {! z1 Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
Q" I# S/ e8 X$ {9 Y% rthat they can continue to have access to the incentive.
* p" J" t2 G% o3 d3 Q. w2 P. U9 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: B: b2 ?0 f: W# V* r
How to Get Accepted into a CPA Network
8 C% r+ M8 b. hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& m8 q' w& g0 w: H! r9 @
to start looking for networks is Offervault which lists offers and lets you compare payouts across- U+ F- F6 R) N, Q$ O
different networks.
. {1 x) A* Q- a! r/ @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( p) f. O1 z2 O. P" h, {
application and be as specific as possible about your promotion methods. Usually some time after
* P. S7 }- w9 J" qreceiving your application, the company will call to interview you. The phone interview is a critical
4 `2 F7 K& @2 h, H Q( a, u vpart of the application process, and most networks will deny your application outright if they can't get
; V. y5 t( F0 ~/ S1 ~) {you on the phone.
+ U, Y' E) `5 n2 ?. cOften, the person who does your phone interview will actually become your affiliate manager after. @" W3 ]6 V1 s/ e, n
you get accepted, so it's a good time to put your best food forward.# Y P& ]5 h- N% K
You might not relish at the idea of someone grilling you about your internet marketing methods over$ t4 `% Z9 ]/ L0 v6 K5 Y! T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" \3 i# h( h# d4 ]/ RWhat methods do you use to market offers?/ U/ _& o: i6 S, c( x7 Q
Do you already have a website you will be using?
F. `$ q. n# o" `How much is your advertising budget?- Y/ H' v# E) W8 F+ s% x
What other networks are you a member of?9 @: t G6 q5 Y+ L7 [" W9 L4 f
Who are your affiliate managers at these networks?
% w) r) _) I2 e! H% `( W2 dDo you use social media (Facebook, twitter, etc.) to market offers?
$ q% P2 i; ]$ hHow much traffic can you drive?; Z6 A% ~! U# {: W- [: P
Do you have a personal recommendation from anyone who is already a member?. K& W- Z7 D; ]
Once you provide satisfactory answers to these questions, the network will approve or deny your3 G1 p3 `! v7 r4 H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
( h, z( ^; z* ?6 D; Opersistent. Also, getting a personal recommendation from someone who is already an active affiliate
: Z0 n7 C" ~. {3 ?- lfor the network can be helpful.' O) D$ f# z! c A$ k9 a
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 i4 N5 l$ Y: g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network Y- G% c* v5 `! W0 q3 i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! H* U& ^8 s+ c2 n4 | Jpeople can open a lot of doors as far as networks are concerned.
' n$ h* ^$ D. I5 ]. I0 m& JAfter You Join a CPA Network' ^% O' ~( v, D, f" V, Z" {# [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) t6 U! Q I+ t2 r3 r* e
and make an attempt to get to know them a little bit.2 l4 X& Q* X b! P$ ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 _) t8 q3 G! \$ \; h( t( ^6 Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get" O* I0 x8 A& I& R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( W+ [. T! e$ T' z0 }5 z0 ^' [larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 r& e2 r. j2 C9 n# W
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: |% b2 y$ y6 a2 f: c; ]: B" remail.
8 d2 N6 j. w/ a( Z/ `For more helpful info about dealing with affiliate managers, check out:( D# T- e2 {1 G& \; M4 }
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 P: O7 i4 M# x1 C5 t1 z/ O5 fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/: {2 X) a( |# h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 F, r: a; K" k: E# U h% ]5 xSet Up Web Hosting( g) E+ @7 Z2 R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; @' U$ U4 E1 c n/ p8 K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. Y9 r' @2 Y6 ~+ D2 A; O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) S, T1 O5 @4 h" l$ ?whoever else is on the same server as you.& I4 p; W) q! \" T9 g5 T6 v* s7 A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& @9 T, L. n* L' h
enough that the visitor can't close the window before your pop up is even shown. You have about 37 v5 R& I. A* X2 ?4 Z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 A% ~) c7 g" P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: l: d' B; C1 d: I8 v
house full of roommates (hosting customers).
) N5 g) K9 `* r- _& O1 uIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! n6 ~! q( Q% x" T, J' u; k( Othe fridge where they are supposed to put their food. Everyone just jams their food in however it will, ]& _7 c/ U7 A7 Y& o+ P
fit.
0 k8 j( ^3 X1 b- I/ n0 ^+ `Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* J8 R9 ^: g; J, r* rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate, I! Y! f6 H% g8 `/ M" {
their food. Everyone else's food in the house has less space to take advantage of.0 U6 ~' M8 g: Z: L" \" q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ C2 r! |) R/ z7 ^ ?
any type of hosting this is a bad thing, and especially while running PPV traffic.
* R9 S8 m- F- [# _In the case of a virtual private server (VPS), everyone in the house has their own designated space
: |0 Q; ~% |+ U" binside the fridge to put their food, and other roommates can't come into that space. The server is
+ k9 w$ t9 K' J9 G9 w; C6 ]partitioned, so that each customer can only use a specific amount of resources at any given time.
$ R1 D% o! J* l! `A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. T! E6 W: Z/ A5 Bbelong to you and no one else can use up those resources. This makes it possible to serve much more& j. \7 K- l' o( i) h" I& m( C
traffic, faster.( W6 `- q( d/ X: |. l1 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; n" x9 ]2 ^3 c/ S& L8 n
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! O- z1 y6 m3 a! [- bhere:
) G+ j! c8 P2 w4 T5 Y2 Vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; s( I7 R! q# |$ p$ {VPS&highlight=hosting$ D( R# f+ ^' {" g0 Y- X; |
Dedicated-Hosting-vs Shared-Hosting
6 ?1 Y- L. ]8 M, t M9 B ?% M( t# nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# t/ y' q( ^* Q5 P- U, K: M# _
Hosting...Your-thoughts8 v! s% b" j: _' p+ s' O2 b0 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! J1 @* e( J: o. ]5 @ CHosting Providers for PPV: p4 {: m; d; p0 H+ t) x
Beyond Hosting
/ r8 D* h% w' N' S7 Uhttp://beyondhosting.net/
6 [7 K; Q1 S( u n9 h: v7 b2 H. WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* \( \) r0 _' K( q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 R8 i8 b+ l$ Cdirect linking with PPV. Also, these guys provide great support., T* c5 A) F" X3 I4 n
Prosper202 Optimized Hosting
( ^" f4 S+ N% P- y' Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; ]7 R5 s$ V/ n' y3 q1 HCPVLab Optimized Hosting
- G* _0 b# T) [& N2 @2 w% ?5 Zhttp://beyondhosting.net/CPVLab-Hosting/" w- c: p- L" T! ?& f5 R. |+ Q0 S: L
Domain Names for PPV% U+ E0 L4 e, g2 d. @! D2 i8 R
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 S! @( S9 O8 F% a( T3 M
where you're going to host your tracking software and your landing pages if you decide to make them.
/ p! Y* L" a0 g0 D vOftentimes people wonder if they should have a specific domain name or a generic one. One generic,% m# R" u3 ?# V2 J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ }0 m2 {, a/ _5 E$ z n2 ^/ _.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 l1 S$ p3 D+ r( l. r* ^term or build a whole website.; z9 V- u' r' i, y8 s
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 Q: Y; t9 d& `tracking software on your domain. This is really important, because it is necessary to track your
* e7 C2 ]( Y, K z6 Q0 ^conversions down to keyword level so that you can optimize your campaigns. Without proper
. s2 }5 i) Q! ?3 @4 o" G. N% f0 Vtracking, it is impossible to know what is working and what isn't.5 Y# Q$ y, D7 H7 n; c9 I$ m( V8 e
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; k) p/ q$ k( p- n- w4 w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 t# H& F3 v$ u9 h8 N' A, ?Prosper202( Z! ?2 t; ?2 I2 N% @! H& e
http://prosper.tracking202.com/apps/5 R' D$ e$ B7 w2 d% e3 {: a
CPV Lab3 E L* t2 t+ ?. U- p) }& I$ {4 t8 r
http://cpvlab.com/# E' i6 l! U4 }7 K! `& Z8 T, j
CPVLab Help Videos) w3 z9 v" L( Z1 ~
http://ppvlab.com/oweiw/oiurw/vdm.htm" ]3 k: J; x" h6 o7 f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ F! ` l9 u6 F- h/ Kindustry standard.
/ M, i. E2 g8 C2 T5 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. q* c$ v+ Z' a+ [3 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. R: u6 w8 \8 L, J1 Q% ?+ o
good support if you have problems with your installation.$ z5 ?) k* C0 @: X: R! f% N$ ^: x/ Y
Tracking 202
7 Q% C/ q5 Q! P# K1 Z. BTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, E8 a. S2 d. |) _3 X: X: h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 c8 O8 |# r, S
area.% I& R- |3 M1 P+ U
If you choose this option, keep in mind that your tracking software, one of the most important parts of. w" A8 v( n: h5 V1 d. c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% }6 `5 ]: s2 ^0 V1 i, `interface, and their hosting.
7 i$ D* \9 r5 M: C9 \8 ^" b/ jAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 O) x9 z }& R7 {) Y6 j" {and targets which you are bidding on. Leaving this up to chance in order to save money could# Y, X( a* _( b: t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 u8 Z& X2 `, d% z6 V9 g2 y
were using.
* N) ]# z) d1 |" a6 N' WChoose An Offer; w" t8 y! y4 M+ M! R9 ]/ W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 q1 _' y2 ^7 P9 t
Lesson on Offer Selection& L0 j. @( X4 P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 C2 w d: B. {% Q( z- k& XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ z, x. l# x* X% HTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( y: g( r7 L6 w. f" G2 X4 l& T9 @! PLeadImpact as the traffic source. P9 l; L/ I1 n2 l% g: g; u' w
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 J' l* [9 J" T1 s: D/ Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: j4 \* ^. r! K
campaign. k5 ?7 b: ?6 I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# _; K6 h. q) C2 a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* l. G) o# D+ K0 r9 mthat all traffic is accepted.8 ~2 e) r# ]* n5 \, _! Y" h
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" [' S6 r4 C, sThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 I% C: d( r' i' \- g
get creatives like banners or images specifically for the offer.
) i/ q7 q' @6 G( D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ N1 c/ c& w; b; l% q3 [0 T
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) \$ U& |6 f" D% v. s9 @4 D
track my keywords. Without doing this, it isn't possible to see what's converting." |8 x" o' q2 {" ^+ \6 x$ _. C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* l ~/ D% y/ P; ^) r7 c ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, L3 D5 [& p( k- T" F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; w$ @5 `6 [9 M; cbottom of the page: b' S% G; w" n7 j4 x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ [, B6 }+ z" i7 t) N; z1 `7 e fClick on the offer → pixels → Add a new pixel and this comes up:
" K. a$ u. m7 c* n) AMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 q5 J! N5 X+ x% U6 N' _0 k( ?* afrom your software into the box that says 'Enter URL of image to load'.% `% c/ q; w) D1 L0 g
Once you do this, it should look like this:. i3 ^* h& N, q x$ `& U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 s2 k) _) R; q* R6 _7 W: p. |5 z- SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 M# F* d# l6 d4 kNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" S6 I) r4 P4 IProsper or CPVLab.# \9 E( S/ G9 F
+ {0 F4 J, @* m/ C- P6 W
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发表于 2012-12-27 18:47:17
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