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PPV GUIDE [PPV新手入门][28页]1 M8 M6 C1 h- p
详细的请下载电子书！6 o8 y6 b; s4 C
" s/ P& V& c: {
2 V8 ^; t0 U# y) l+ _" }Newbie Guide
* O0 E) I' S6 Q0 GPPVPlaybook.com
6 w2 U& b7 W7 B& d2 c' CTracy Shaffer
7 q* [' [0 x3 [2 Y" d" ]6 ~David Ford
+ A& s& T/ N' z) j: ?+ d+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ O/ Y6 Q' Q7 M: Y5 }8 P# H
Getting Your Mind Right to Start Affiliate Marketing
" L0 x& J" w+ PThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
M3 m4 _* ?3 U/ l0 Yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& Y, m" W, f7 |* n0 O. \you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# Z, F k. \( g1 d9 G/ r8 Twith any success, these claims are laughable and far from the truth." h2 i |5 E& q0 G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 y- y7 r8 K# _! o% n9 y# c5 L
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 T* I- l: E, w; O1 wthe ability for a marketer to be a one person shop and make an incredible amount of money with low3 N: k5 a! V5 f5 `3 O: u
overhead.2 C) n6 C' O8 h
The winners in this business are the ones with persistence when nothing works, who know there's
5 j0 G! `& z0 [$ z/ }7 d: r8 dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" S a8 R5 d) {3 ^* }9 _The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 l" N3 @+ ]$ E1 Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* C- t; I( I) X; U1 ^3 |$ Z3 A
Most of these things happen suddenly and without warning, and they all contribute to the amazing* T* D. D& W& h; g
learning experience available to anyone with a few hundred bucks and the ability to open an
/ ?/ B t6 ~' _: Z: W- ^; B( Padvertising account.. l0 g/ {- O: A4 M
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& X7 N# D3 W7 s6 \ ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ x. g$ U6 g: f+ B) s9 q8 M
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- j; G; q8 V8 G2 Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) u) s* z# k! J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 H& ~9 D; O! J* q& Jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 d3 i( \& s/ p% V/ L- |# ustarted building.; D8 E7 |! o" C& W' w
Things you need to get started:; N* u& P+ N: O) z2 e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); y% a$ n! m n( O' A
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 Z; `4 X+ q: n; t3 G' Z7 A9 C# H1 z/ O2 O
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 O" ?$ G# t+ h/ D7 _& J c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 O4 c* O) R+ z" ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 k" p+ U' }: K7 a1 [( N: H. ]- z( m. gwith PPV.5 N3 {! J- z8 u: L; _ w/ k, O0 u
Basic Getting Started Definitions) {2 V& J2 V G8 U' G8 E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: e. @5 N( v" I a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" Q0 M8 `. b* r. R: ]% [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 ~3 _: ?; n4 }( X" k% J5 \3 K; y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# M, t0 z- c1 UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 ]! q4 }6 Z7 K+ hreceives a commission on that product. An example would be the Amazon.com Associates program,; M* V" p; n* C% v
Comission Junction or Clickbank.% m/ y, y" P( J$ {" J% V. ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ X) T3 C% c9 \1 I( Y: ran action like filling out a form, submitting their email address, signing up for a service or sometimes! x! B2 _$ q2 P$ v( L, q4 b. W
buying a product. An example would be Ads4Dough or Neverblue.
1 J- l$ |7 t' D# j3 T& B. e/ tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) m6 C) }2 n8 |- f
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. }5 o/ _& e$ F6 s$ @, crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! x/ q8 t; E4 L, f7 Q& v: ]7 w
right from the start can really help you.
$ y4 v# }, A. l" V% k- T; @3 {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' y+ [" x0 r+ W w1 [. E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 r! h; C, {0 lview, starting anywhere from .01 or .015.
+ E, @! s$ I/ Y: Z! {% [0 jIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ M2 k) k9 P+ ? scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
O6 ~+ f" U) P x8 p8 YMediaTraffic, and AdOn Network.
$ D/ j6 I8 g4 o# o( FDon't popups get blocked by pop blocker software?
0 ^, a6 @# T/ F& s. _5 nNo. Popups are served in a new browser window as if the visitor had opened the new window
& x) x4 G, F+ S) K4 M0 zthemselves.& |4 h. l& Q: S1 q( W( r
How many popups get served to the visitor?
3 S* O3 s- B# ]! ]0 @The number of popups served varies depending on the PPV network. Some pop more frequently# ~) j7 K+ [, w+ ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 {* R2 L) A+ U4 c: ~6 V! c& q9 X" V
serving this kind of advertising, so they have to toe the line between keeping their software6 E1 Z! t# |# Z K. X; m
downloaded and still making a profit.
& _: P5 a6 b* _2 J( BIsn't this type of software bad? Why would anyone keep it on their computer?
+ O& K- C0 O# X. ^$ g, U; mNo, this type of software doesn't harm the user's computer.
4 I8 u! M7 R: z$ `; n. wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ e/ g3 y, \7 y1 b \& b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& s- k% a- B6 V# ^that they can continue to have access to the incentive.% x* }% D3 P& }1 j+ _ b! H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# Q" T4 `, q4 m6 O l* E/ w2 qHow to Get Accepted into a CPA Network
6 `' L' w$ e5 z' J- lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 R% H* \2 \& u- f
to start looking for networks is Offervault which lists offers and lets you compare payouts across L$ h0 u8 z, F( ^4 i
different networks.; J5 U: B5 W( N+ t% i
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 V. j/ y+ i& Q4 L- d* q3 i
application and be as specific as possible about your promotion methods. Usually some time after7 t3 ?% m# @7 m! v3 G
receiving your application, the company will call to interview you. The phone interview is a critical
* K8 I; w6 a# r4 l0 I7 Fpart of the application process, and most networks will deny your application outright if they can't get
0 y' i. c* g; w. [, u) ^you on the phone.8 s: F( I) ^2 n/ c
Often, the person who does your phone interview will actually become your affiliate manager after
' W& @' L m z" T" z1 P' myou get accepted, so it's a good time to put your best food forward.& Z9 W, x, ^2 q5 z @
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ F% ]2 c0 d; B" f: |3 T8 ithe phone, but trust me, this part is critical. Have answers in mind for the questions:
. |" Y) M x; t8 o- `6 H8 bWhat methods do you use to market offers?" f& ~+ e4 b" l. | u
Do you already have a website you will be using?* }7 k6 T2 [/ a7 t+ U# d4 m( y0 j& v
How much is your advertising budget?+ ], Y/ m: V: k! ^! |( W
What other networks are you a member of?
" h+ M) d- ]9 NWho are your affiliate managers at these networks?8 H L( U7 W! x/ p# T) ?
Do you use social media (Facebook, twitter, etc.) to market offers?9 L. ~7 q2 L$ a, N0 ?$ B
How much traffic can you drive?
+ ~& y% S+ Q" p& {Do you have a personal recommendation from anyone who is already a member?
5 e" m& k8 W# ^# KOnce you provide satisfactory answers to these questions, the network will approve or deny your# c, d, o+ @; \# Y) W8 u# K7 z+ S$ U
application. If you get denied, just keep applying or call someone on the phone and try again. Be) D9 U1 G/ l! W8 R. J% ~
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! q3 E1 }+ t6 y! M/ dfor the network can be helpful.
5 t/ C& t1 t: L5 s) lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ Z! [7 B. U, I0 j2 h
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) i9 j6 R- h: y4 |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ ]" C* } K, B3 c0 }. b! ^! apeople can open a lot of doors as far as networks are concerned.( c! k! Y H* g+ u
After You Join a CPA Network
$ M8 T6 F% s; }' g. K, mOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& M% e: [" P- {
and make an attempt to get to know them a little bit.
" |3 J) M/ e" Y$ N. q, J kFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 r/ N1 N* E2 Z7 P iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
_& D/ Z* j# I6 F- Y* j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ v( [8 j+ |: s1 X( ?0 b( E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 u/ T; v: ]* j' z# Y, L! o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ |. V4 v) q( I9 Z9 t6 F
email./ _. ^2 ~# p- Y
For more helpful info about dealing with affiliate managers, check out:; j. e: ^; m% X. X! |1 K* C
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 ?6 p! z4 L: u; T. K: khttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ Z# O' A% A9 B& `) ? n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! V, g( f0 z! }
Set Up Web Hosting
' k4 W: d+ h: j8 t3 |* S8 mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 m' Q, ^+ ~0 }8 o: _3 Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" u8 N, U) x0 [) a% t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 X5 g7 g; s _5 W1 hwhoever else is on the same server as you.
! T& N. T0 \2 q8 p; m, S' y( CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 M# k+ {% ` m% o, b% Senough that the visitor can't close the window before your pop up is even shown. You have about 3
8 r+ A* o* |- Oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- e3 j5 O" f" R" m* M+ ]" u2 k1 T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! |7 W. p# Q# f2 e% w+ j* C5 P
house full of roommates (hosting customers).
( t( F+ [1 ~1 N0 SIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 R4 A$ ]$ F/ N% X: ^4 Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 `1 D) D! m+ w% h) ^% v. b0 Z/ _
fit.2 s- X+ m$ N. w$ H0 e) l2 H" a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 k7 }7 }9 v/ Q7 ~3 F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) X7 r& k! A$ i1 P! c9 V
their food. Everyone else's food in the house has less space to take advantage of.8 O% Z& B3 J: f: `, r0 j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' j) U9 A, u7 k+ b
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 r t! ~/ {7 f; T9 j: wIn the case of a virtual private server (VPS), everyone in the house has their own designated space
l, ]( N0 o* L- Ginside the fridge to put their food, and other roommates can't come into that space. The server is$ H8 m! k( U @, j) X( d
partitioned, so that each customer can only use a specific amount of resources at any given time.- H% P, U6 X' E: ?
A dedicated server would be like having the whole fridge to yourself. All of the server's resources9 z7 N1 H1 b& `2 Q! K9 |( U! @" c( f
belong to you and no one else can use up those resources. This makes it possible to serve much more" q, \) X7 d% A, z
traffic, faster.- F0 i% e7 S& r; d: r2 }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ C g1 C% ^: ]5 i! E: H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' u" D) B3 N. _* C" X7 bhere:5 o; u% G( E9 O% B s1 @' k
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' G: ~# ~' i" \- @
VPS&highlight=hosting# Z& f) {9 T$ B3 c) O5 w
Dedicated-Hosting-vs Shared-Hosting% {: d9 v) v4 z" I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 ?6 g) l. w( K ZHosting...Your-thoughts- l, }/ E1 E$ M# W! O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! O* ?2 d2 H. x* F/ c: bHosting Providers for PPV$ L3 Q- l6 P% L, H
Beyond Hosting1 P9 X1 z# p1 r& V+ t- i
http://beyondhosting.net/" A( v" D, l7 f, Z' W7 m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( @" i/ Z: w" d. }receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 X% I2 [/ H5 B7 L4 t* Hdirect linking with PPV. Also, these guys provide great support.2 p C' ?6 |1 F' P9 z
Prosper202 Optimized Hosting0 U1 C/ ^0 p* o. X# r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# \. b _; [$ kCPVLab Optimized Hosting
) i! W( I7 a2 Z: y! ?" Xhttp://beyondhosting.net/CPVLab-Hosting/
, H) F2 O" g" C' v5 q% i+ t4 e9 C9 fDomain Names for PPV8 p! n. ~: Y, p! M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 D' ?: a* t0 j9 R% n9 g
where you're going to host your tracking software and your landing pages if you decide to make them.4 U+ ?( j, g) B" [
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. z8 t0 m2 J2 |. i" |& P0 \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 S! ~0 n' X8 v2 J( M0 Z3 _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ W ?" K: @ D& o8 A6 |term or build a whole website.; ?0 Z% H( a* ^) d& [. F
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 g1 {% n) O) Y( ]
tracking software on your domain. This is really important, because it is necessary to track your
4 }6 A, k. ]4 |, _- T& \& E, zconversions down to keyword level so that you can optimize your campaigns. Without proper: y p0 t% U ^* x) j! O
tracking, it is impossible to know what is working and what isn't.
3 y$ z) D; E3 a" t' l& h2 ?! r* KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, K" H v6 P$ [2 x# M' B3 l( \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" `, ]& F# [( m" Q2 z0 GProsper202; \* _' \ c8 k/ g3 B5 I1 \
http://prosper.tracking202.com/apps/
$ F$ d9 y6 K% `3 b2 W; u4 g; k. xCPV Lab( W$ k- D% |* ~2 c5 |
http://cpvlab.com/
1 h2 V" ~1 @- m- pCPVLab Help Videos
3 s. `! p: J- Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm8 R% A4 d& p6 c" T9 f6 K
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# A/ c- ^* Q4 x8 ~9 K6 ?7 N' l
industry standard.
- x4 m& T: _! t f6 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
?- G, Q Y6 ]* R; H! gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 V' e8 o; Q/ [& N" I9 ^" k
good support if you have problems with your installation.2 W6 _4 v& Q# V% S
Tracking 2025 x/ x8 U& x: E: S9 y' m3 H$ V6 ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; \5 y0 y8 g7 j- C5 qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 _6 }- t* f4 M' warea., l7 U6 E0 O0 M" U2 I$ l
If you choose this option, keep in mind that your tracking software, one of the most important parts of& ^' K; n! h5 w" x- c* M$ H$ M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* `/ l' f1 [8 i- B( q
interface, and their hosting.' j9 G, L$ o5 T& U
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords' q- I m$ K L8 O4 N+ e) C
and targets which you are bidding on. Leaving this up to chance in order to save money could' e) [9 d# O0 F5 J: Z9 |2 h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" y: S6 g b& P; U6 v' }were using.
& X' z9 A6 X+ O2 q1 b4 EChoose An Offer
- T" J5 D* S7 b# s1 h8 INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- y0 C1 k) h. U6 e* k) bLesson on Offer Selection, \" O5 p+ C0 Q7 ?3 [' J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 g e8 S# {% `3 Y6 v5 C3 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. o9 U d1 U/ d$ L$ Q. f
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' Q- y+ D: q9 W6 a: ]9 e8 tLeadImpact as the traffic source.
+ N" S: x! ^6 P6 D) h6 [; M; F# V8 PNow the best way to learn how to put all of this together is to just get started. For some variation in
! s7 M& w8 x4 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 T, f" ?0 ^5 A% l3 Y1 S7 }
campaign." i) a; A! `. P" F4 o0 ~4 e( B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 C8 ?$ `! i' z. C Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) m4 a* P w: V; C6 N$ o
that all traffic is accepted.6 O+ V/ }) K' Y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& r: ~3 W# E5 y& y* N! j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, Y; [7 N* r, _& ^0 uget creatives like banners or images specifically for the offer.
% |% O; l+ s2 @ r( a6 R- x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- o# {* _0 H! u# Z1 b; I
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; i) z. t, U" H( X! v. K! e
track my keywords. Without doing this, it isn't possible to see what's converting.
: r' S0 j4 @0 J7 \* M2 N" zIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ a: T! Z! s$ `0 }0 I* K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, P; j( {/ a }) V# v# q @3 v" W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 L2 W |" `0 k! V" N0 bbottom of the page:
* s5 ~* ?% o, f7 f7 [+ PNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 @+ _2 N! e" C6 a2 z S
Click on the offer → pixels → Add a new pixel and this comes up:# ^: Y) T3 \- I8 b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( k4 i, W0 p$ w& b5 L# E" O7 M5 R/ K% _
from your software into the box that says 'Enter URL of image to load'.
* }, p& C8 j# {+ _; uOnce you do this, it should look like this:" y! G, o% O% w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" C6 z( ^1 E7 j( U! f1 O5 z YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! z4 Q1 \# k1 j: M- Q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ ~1 R! e! w0 U7 fProsper or CPVLab.
! r0 y! }% Z* A T( f! \
9 d4 J2 n7 ]0 q y4 c6 S |
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