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PPV GUIDE [PPV新手入门][28页]
! }/ d, p* \1 y; R详细的请下载电子书！
1 x& U& n& l' W3 a1 q6 v# y' T. V# I2 v# \9 h# s( E
" ]/ T3 |+ [0 F5 l- kNewbie Guide
+ @, D% b" I9 N0 lPPVPlaybook.com
6 I8 H: j5 z5 U) Y b7 dTracy Shaffer
4 U( s* @# E7 E7 } h4 V2 ]David Ford
3 y7 P9 N3 d. J! m+ t/ b" Y# S. Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 K. Y C v- }, c/ {6 m' m1 FGetting Your Mind Right to Start Affiliate Marketing
8 @" G0 e0 A0 ?& ?* cThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 l& m- f4 ~/ @" {; ?
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' e6 [8 ?* c$ A6 Q: ]: e/ ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 N9 j5 H4 b* hwith any success, these claims are laughable and far from the truth." t3 f8 ^" a4 U0 C
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' b. `/ W5 N' V' H/ @' h9 y
flow management. The main benefits are the low barrier to entry compared to other businesses, and0 A( |8 V* }8 s/ s- \8 Z) z; ]
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, l6 l s$ B6 I5 p b- ooverhead.
& y0 k4 x9 {1 A4 }The winners in this business are the ones with persistence when nothing works, who know there's# c$ H4 ^9 k* I+ z& l) h. }
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 I+ y: o( ]% L3 W8 i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 t2 V& h& r9 ~% B ?6 k9 J9 G; Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! o) q* ] P" E) \, lMost of these things happen suddenly and without warning, and they all contribute to the amazing. ~7 f* ?1 V) S0 E7 d
learning experience available to anyone with a few hundred bucks and the ability to open an
6 j7 c; P& ~$ Dadvertising account.
* G8 j- K# l1 N0 ]$ K- B- s8 T) t. v7 oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* [4 @# S* H& G& J7 dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- U6 T3 E& I! t- m' y) Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& C* @* Q- q2 |, v8 L: I' l4 {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) F1 E5 C2 E" m9 L1 fWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% M8 j; s( A, M4 r2 [0 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
- @! c7 }3 o( H7 D( X" astarted building.
( ]4 U3 m% s5 Q( R) e* E6 F& TThings you need to get started:
8 S% P: d; d- ^- g1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 y+ U6 j9 W0 H; X5 P# H( c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 B" @6 U- ^7 F9 G+ L. ]7 s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
f/ @" `; R L8 r% k5 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
M5 h! G. x* H, K: u ]This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 x6 A3 X1 N1 m3 Dwith PPV./ V* `! f/ y! G. F3 q* y; ?# F
Basic Getting Started Definitions+ S2 X; ]$ P6 X- Z' p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- d4 a) p3 H4 o- s. G r- V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& O1 Y/ s) U3 }+ I+ _3 Z+ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! O/ l. _ Z T9 j; j* x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 o# M! w; v0 O2 L! P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 }8 X7 \- w+ J" Mreceives a commission on that product. An example would be the Amazon.com Associates program,6 C& M6 v. S" ]# t" Y$ K
Comission Junction or Clickbank." r" R6 ]& c$ h2 r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 J, }( r$ G' g1 ^8 i$ o4 yan action like filling out a form, submitting their email address, signing up for a service or sometimes; [9 \2 a9 H5 f: E2 |7 W) S# W: S
buying a product. An example would be Ads4Dough or Neverblue.; J0 G( {) s8 r2 T$ N& M3 Q# U7 l* B+ ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ V8 g8 u" s& n5 C/ {: y( xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
) h4 A# X. ]9 R' D7 b, [* J" c3 jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 D) P+ P" f) jright from the start can really help you.
) @" o3 X9 P4 A# n) d- w4 E, x: o4 `PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 O) B% ]9 M$ X3 m' k, y) O% ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 \0 ~2 p8 J l9 O9 S' U" C/ c$ ?
view, starting anywhere from .01 or .015.
2 M3 T) g/ R& @" w' fIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( F! S7 b) G4 vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 F9 E+ k2 A1 G3 k* }' rMediaTraffic, and AdOn Network.
* p, ]/ ?+ C1 h* B3 D9 L: _Don't popups get blocked by pop blocker software?4 E2 O# Q0 x+ ]+ X
No. Popups are served in a new browser window as if the visitor had opened the new window# a* s: p- f$ y& U
themselves.
" k& X( ]5 O- ?$ M" L" Z. JHow many popups get served to the visitor?' ]+ r; P0 z, s( ?" Z# _
The number of popups served varies depending on the PPV network. Some pop more frequently
* J. @ V+ d& \: g9 Z* W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 y: V7 \4 ^1 h' `9 u. J9 A; y+ }6 R; a
serving this kind of advertising, so they have to toe the line between keeping their software- ]+ ~' v! q {& k) i
downloaded and still making a profit.
3 q: D4 k3 o4 l" i) AIsn't this type of software bad? Why would anyone keep it on their computer?* V# C8 s' A! A( p' g
No, this type of software doesn't harm the user's computer.# y3 \! i4 _, y& J. I1 E% n: M* z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! [3 r f) q( P9 Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& J6 I8 ?' K7 e, i9 o# m2 Ythat they can continue to have access to the incentive.$ D. c" M6 r. x, w. Q5 i- P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; e$ u* `; c1 K% Q; k; o0 k
How to Get Accepted into a CPA Network' ~: z' d) q! s. c0 F; C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% P4 r4 H3 s& d6 e* V- `+ b/ ~1 ito start looking for networks is Offervault which lists offers and lets you compare payouts across3 r' O' O7 d+ a9 p
different networks.& ^4 ]8 B, A: l3 B! ]- d: }! r, X
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' J. L0 ]1 x/ A, s5 Capplication and be as specific as possible about your promotion methods. Usually some time after; V r! t' H) d$ W% E6 }9 i/ c; N0 r
receiving your application, the company will call to interview you. The phone interview is a critical
1 s6 g: E4 L0 U2 lpart of the application process, and most networks will deny your application outright if they can't get
8 k" m5 ]- F4 V+ A( Ryou on the phone.5 h% V X8 q2 W
Often, the person who does your phone interview will actually become your affiliate manager after
% Z, g) t0 B( s, O$ M5 oyou get accepted, so it's a good time to put your best food forward.
' {& n, t; z6 b' p. {4 EYou might not relish at the idea of someone grilling you about your internet marketing methods over4 C! p- l* Y! ~, |7 i6 B# {3 G5 }
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 ^# L. t- [' V# @
What methods do you use to market offers?8 ?' a/ r; c! m- m0 p/ l
Do you already have a website you will be using?' ^; M, X: z. K" l
How much is your advertising budget?
# q" I9 c* F" @What other networks are you a member of?0 l5 C' k9 T; Y( G. E$ T/ W5 J9 r
Who are your affiliate managers at these networks?
, K% w3 a! a8 A% L( NDo you use social media (Facebook, twitter, etc.) to market offers?
( d. G* D+ U HHow much traffic can you drive?
4 t2 E+ G# L9 O; lDo you have a personal recommendation from anyone who is already a member?
! d- S* G7 Y' A: v# Y9 W( lOnce you provide satisfactory answers to these questions, the network will approve or deny your
# s5 {4 W& w, c0 C: p7 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
( d; ^8 ^/ w) o7 \$ I$ hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 O; B: |1 D4 s& j" @3 Yfor the network can be helpful.$ P1 e+ K( i$ Q* H2 Z4 v: v
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( }5 s: b- L$ {: q; d8 ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network ~% [: G. E) ?; e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# Z9 g, G6 J5 `
people can open a lot of doors as far as networks are concerned.
/ ?- G9 C3 O. \' i1 x; FAfter You Join a CPA Network
( A r, @, b2 a" H: z; lOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ r# P1 E$ a: k* Q! R2 ?/ Vand make an attempt to get to know them a little bit.
/ r' ^: \. ?& B b' q7 LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 O" J, O4 N$ ]& [' o4 k
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 |6 S( k% U9 Q- l% g$ ^' H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) @! `% G* F2 ], G+ B' P) `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 E* j8 V* E# d( tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ Z9 _7 [3 n1 n/ ~: Z- Z. ^& i8 S
email.* F2 {# ]" K& C! p1 `: C }
For more helpful info about dealing with affiliate managers, check out:
) {2 P/ g+ R6 h4 a( V, |http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ d1 L4 a% @" o+ \) ~, _, e0 K' P/ Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
- E& v3 ?* F! y/ t* H1 d* e2 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 q" N1 P* z! j6 A. d
Set Up Web Hosting
- P& t* B% i+ ^+ ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 x. B1 E8 J1 n4 B& x Jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared x) y7 C# o8 Q/ C4 ^2 p0 _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" N2 r. }& t4 z2 Iwhoever else is on the same server as you.
; |1 x0 c5 J- `( M( e# `7 `% t" p' |+ oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) X: c1 Q8 |0 G: t+ p9 B3 {; Renough that the visitor can't close the window before your pop up is even shown. You have about 3
6 v3 w- C! l0 r3 Q9 F: F% cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 ^" Q) _2 @ g# `0 p+ W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 x, @, _9 U. Nhouse full of roommates (hosting customers).
3 k5 j9 E! B" K! s4 z; w2 q. xIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 J$ K6 z6 W0 K. k1 o
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# j( ~6 d4 H4 }1 d
fit.& t" u. Z! f! x# p6 F0 y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: [, ~' E; i Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 |* B; k, _2 btheir food. Everyone else's food in the house has less space to take advantage of.8 u4 ?* r) L& d. F7 B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; T0 R* ?$ Q5 Aany type of hosting this is a bad thing, and especially while running PPV traffic.
3 {* ` T2 J+ v% E0 nIn the case of a virtual private server (VPS), everyone in the house has their own designated space
: y# f z4 ~/ k/ e4 xinside the fridge to put their food, and other roommates can't come into that space. The server is- U! F9 m% K1 ^: h" f( {
partitioned, so that each customer can only use a specific amount of resources at any given time. O8 a0 c X5 }5 T! t# X% ?8 f) }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 Q& Z/ F* ?6 mbelong to you and no one else can use up those resources. This makes it possible to serve much more
: l4 J! S @4 Wtraffic, faster.
# f) f5 X% ~" U' h EAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ ^. l% l0 t* T8 M2 T" Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ t7 m: w' G) h: I7 z# c! r3 ?
here:
; Y( {0 ]. l% n5 Ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 @4 `/ q7 [2 z6 P4 l
VPS&highlight=hosting3 t9 Y' j, N6 A5 B
Dedicated-Hosting-vs Shared-Hosting
: I8 Y/ J" O! C0 n9 vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- y% h8 M* q+ Z% E/ c: P
Hosting...Your-thoughts
4 ]7 q6 T* X3 }0 ?$ P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ z: U- t, @) v& r2 `! h* z$ bHosting Providers for PPV* u7 I0 P1 k W( a
Beyond Hosting' G7 B$ |/ b5 M/ N# e! Y& r/ S5 Z y
http://beyondhosting.net/ d& m7 w. R2 v* [0 e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 R9 c( W6 y7 J0 k8 M& v; ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 ~- f8 N5 G5 ^; t* t. B. e3 l3 X! z- qdirect linking with PPV. Also, these guys provide great support.
! m3 V* ~' m* K% ?; K+ CProsper202 Optimized Hosting
' j8 c5 Q% r& E& Y; ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/& G* U" l& y8 l8 k8 ^
CPVLab Optimized Hosting
( P9 K) k8 J, w, `) I! fhttp://beyondhosting.net/CPVLab-Hosting/& S5 T9 J( w* ?
Domain Names for PPV+ j+ O# F# X. U @" }0 i- v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 a) E2 B: u. ?; u6 [
where you're going to host your tracking software and your landing pages if you decide to make them.1 }4 g2 {2 U$ x/ h9 Z U, Y/ Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 H6 ?9 w. W( w8 `& Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
& j# ?' n# F' z8 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 V9 ]$ ^# s* t4 I& @- F( a
term or build a whole website.
" H# ~7 M" P4 Z6 n4 zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
7 ]8 [* A6 Q9 l$ N, ]tracking software on your domain. This is really important, because it is necessary to track your
$ ^1 a" h! ~1 p5 ]$ _8 J$ Z4 \conversions down to keyword level so that you can optimize your campaigns. Without proper
" S, p; F+ p+ y5 V: Stracking, it is impossible to know what is working and what isn't.* c8 ?2 M* C7 f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 d: K) \: @6 v( a, S8 f2 fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* J2 O3 l$ x( \! z' i
Prosper202
9 x/ y7 J7 q, ^6 D9 x' T' xhttp://prosper.tracking202.com/apps/
! e. Q) m: b M+ S, l }CPV Lab
$ G. Z5 e% T" E% o* ^http://cpvlab.com/
+ ? M$ H. j) {& S2 VCPVLab Help Videos9 q8 s: s% j1 G! X
http://ppvlab.com/oweiw/oiurw/vdm.htm: d0 z- w0 ?$ h' Z( W
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 {* b4 Y( c' Y) A' kindustry standard.* k2 Z/ z0 c, J" ]: V% N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) Z; ~0 k) z+ VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; @0 m2 L. P, k% _; d: H( K8 M
good support if you have problems with your installation.0 b1 ?, ]. O3 O. C
Tracking 202
* C8 A! k% {% ?% iTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 ~1 c1 R7 F1 T( r/ W v- Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 F7 v( i! L) L) Z: P2 L
area.
4 w" c7 D3 f5 k0 R/ AIf you choose this option, keep in mind that your tracking software, one of the most important parts of
3 @& X6 o- M4 P. d! V zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' {3 J2 E' Q& R0 d Y4 Pinterface, and their hosting.
3 W& V4 r2 P) [% e& h6 ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 g/ \# q6 N8 b P0 l
and targets which you are bidding on. Leaving this up to chance in order to save money could
- f& q% e. z% ?( F- _ g, jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you4 C* T! W- U: d+ q0 }3 c- q
were using.0 [1 ]) ?+ m2 p
Choose An Offer
/ v1 N/ z" r! xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: D8 z* V1 _6 C( }
Lesson on Offer Selection
9 ]3 C" H4 g5 }9 j& E4 Xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers3 j3 x( {# y) ] R8 l* G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& G8 k& i/ i6 W+ u5 Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* T/ C* e: [# o3 u- Z" I/ vLeadImpact as the traffic source.
- d4 B' S* w X( J' ANow the best way to learn how to put all of this together is to just get started. For some variation in* d. F8 x6 p! `& ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( Z9 K# A6 Y& e3 _+ r: |campaign.! [* s. X6 W. L1 y) @' C; O; y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- ~3 b* j; Y8 N9 N, [" c& {page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' {# [9 s# f. Vthat all traffic is accepted.
2 i s: W; N6 C @6 k; zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! v; R# Z' l' t# S% Q& s5 R/ KThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ K+ P$ K, r8 J8 G$ a2 ]; n
get creatives like banners or images specifically for the offer.
+ K8 L% Q. ^5 s4 Z, x0 @# A7 T2 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 `/ ~; H& p: O3 g9 |Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ j! Q2 ~/ J* g1 {track my keywords. Without doing this, it isn't possible to see what's converting.9 Y7 }% d( i$ n/ D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; `9 c ^4 p6 Y# `% Q o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- R/ @% g+ I8 O$ n2 O! n+ {5 AIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 n3 S& c& H7 L) }2 Dbottom of the page:
$ s; Z, f U. w3 t& G* X9 B" N' d, @ rNext, I have to cut and paste this pixel into my offer at Ads4Dough.
) l) G$ r, d1 x0 e; o& c; N4 jClick on the offer → pixels → Add a new pixel and this comes up:+ S( I3 y; [# l; x+ {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 W3 L7 f: S& |7 t( D+ R- W( d. nfrom your software into the box that says 'Enter URL of image to load'.
@! `/ W$ ?. H6 e8 n* iOnce you do this, it should look like this:! p; @ s# |2 I* r6 n8 ^! Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; A$ f1 i' }9 l+ s; R% P/ n$ t6 bClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! q9 m% k! H* D+ ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 y, z* D$ B$ A% y: |# X$ GProsper or CPVLab.
I& {/ U' f$ Z+ i+ i% j4 O9 T
( H+ ?! w' U9 v+ C |
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发表于 2012-12-27 18:47:17
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