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PPV GUIDE [PPV新手入门][28页]! E+ }; c8 ?3 q( p; T
详细的请下载电子书！( K* d9 M2 G* R
. R* I( @% k! ^2 k, V# p! _
' v, M( {% P$ l, a
Newbie Guide4 a/ k! [6 I( ]9 |5 g
PPVPlaybook.com) S/ ]) l/ \9 o8 s$ p& p% b
Tracy Shaffer) d6 P) |* u P# Z5 z1 k& t
David Ford
( B9 n5 z6 E. m; a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% ?5 E4 _& Q4 q( K
Getting Your Mind Right to Start Affiliate Marketing
3 |$ B6 ]; ^8 A5 DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 P9 K% {) ~$ Z+ L/ Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: K- P3 D# U3 o' O7 u# b+ C$ iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) z# b4 S! y" k+ v( r! l/ I | A
with any success, these claims are laughable and far from the truth.+ g; S5 R; ^8 C8 d: g/ ?
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 L9 ` }6 C2 J% Hflow management. The main benefits are the low barrier to entry compared to other businesses, and* r1 B3 L3 x6 x9 C2 r! C" U1 `" J
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 D* J, A# E; \# ?! b& ^
overhead." L4 {- w6 W' k# p& Q
The winners in this business are the ones with persistence when nothing works, who know there's2 ], c* i6 T- X) [8 |0 h" }+ q( a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 Z* f q" g1 d$ O/ q# [! XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. Q5 A$ J' ~3 p6 _! S+ ]* R I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) x/ L2 d- j# x' @7 f2 ^
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 U9 B- \. s3 K u3 B/ xlearning experience available to anyone with a few hundred bucks and the ability to open an, o4 l7 ]) k8 \$ V0 A# J8 b" J
advertising account.
) C8 z. x: g3 Y/ Y. j" s$ wYour competitors are willing to work at this around the clock. This isn't a push button, instant business X, t4 G! S' p$ l2 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# }9 | O( K+ M5 _! q! _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, x. K# S; C2 M4 T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' u; h+ S$ U: f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ d' V2 g! D. Q5 U$ M
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. v0 [8 ?4 ?$ C- A, T
started building.1 ]- F6 c/ [9 C$ E9 d
Things you need to get started:- v! r0 s6 _" A; W! ~2 P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' x0 U! |( ], \# }2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* b3 M! u$ @3 b# ^4 f: m% `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) Q3 ?8 @0 J; s# U1 H" a2 Y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 F. E6 i& E/ T6 k ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 b$ ?! s9 Q3 f: t( ^( E& Gwith PPV.2 t! {8 ?, I2 }& a: M. T( j
Basic Getting Started Definitions; w# z, ?/ F' s9 ?' r h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 q: _# D* O5 }! paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 ^; Z3 D; B' e' T- x5 M3 L4 P& q7 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' }- U6 ] L$ R1 ?types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 e. Y7 P2 {' l9 `( h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 x G) `/ z+ U% L. t9 R9 kreceives a commission on that product. An example would be the Amazon.com Associates program,: ]. J4 E5 a0 ?5 C
Comission Junction or Clickbank.
- i9 ?) h m: h+ v$ BCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 _5 M3 R5 w3 Q" r* oan action like filling out a form, submitting their email address, signing up for a service or sometimes
T$ \& Q0 I4 y; `3 }buying a product. An example would be Ads4Dough or Neverblue.
: Z; ~; ]0 \+ a5 }4 |7 N6 }0 YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' j6 ~- f+ H6 k
account, getting the affiliate approved for offers, bumping payouts and just about everything else+ ]. v9 J' A# p1 N: }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, b% D: N5 m5 S3 U6 x+ tright from the start can really help you.
' B) d1 y! k, V6 S/ ^! c; }; pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 f% t2 V `: M8 C+ M- ]* v% }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. ^/ \2 E N% qview, starting anywhere from .01 or .015.
/ x" v+ @& v/ o O: TIn order to use this type of internet traffic, the affiliate can sign up with a number of different
2 q* ]; k4 t6 x. k+ f$ ^ h9 l" t- I9 Gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 _1 K, I l- R! B1 ^MediaTraffic, and AdOn Network.9 v$ T6 c7 q8 d; r! H9 u) o
Don't popups get blocked by pop blocker software?
0 ` s& N* v" g: V0 mNo. Popups are served in a new browser window as if the visitor had opened the new window
; x/ i7 c: P4 q$ r6 z2 lthemselves.6 S( w1 H* R( i+ c, ?
How many popups get served to the visitor?
/ _) E6 W' b6 t SThe number of popups served varies depending on the PPV network. Some pop more frequently) K) l9 C; K6 C, d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 x; n9 x- p# v/ j( L4 vserving this kind of advertising, so they have to toe the line between keeping their software
9 d. d- F3 P* p# q! N/ Qdownloaded and still making a profit./ S: Y' k' t; K1 H
Isn't this type of software bad? Why would anyone keep it on their computer?0 q8 f+ q/ O, u' ~9 T
No, this type of software doesn't harm the user's computer.: Z7 C7 B- w, P0 v) U1 r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. ]) V/ }) C1 @% Y$ o( x! b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 ], R: t; U# O, Ythat they can continue to have access to the incentive.
/ t; O: u2 y. d+ l. u. ?6 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! O$ z. _3 O' w* q
How to Get Accepted into a CPA Network, g, b1 ]! {: H4 y# S( N8 G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
x$ F* B2 t# m& ?* U3 {0 ~* a3 sto start looking for networks is Offervault which lists offers and lets you compare payouts across+ r" y5 S8 k/ G. o7 ~
different networks.
3 ~9 r" o6 p# s9 c0 a: y6 AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 S7 q7 p. L% H- i- I% s
application and be as specific as possible about your promotion methods. Usually some time after
' c! d" Z8 E r, T( P" mreceiving your application, the company will call to interview you. The phone interview is a critical
3 S# m2 t' q1 E+ Q6 o0 {& R Jpart of the application process, and most networks will deny your application outright if they can't get
, }1 G! s0 M. O8 xyou on the phone.% @1 z( ` V$ o) d9 c, b. `" N7 T- F
Often, the person who does your phone interview will actually become your affiliate manager after
! A" J+ j u8 ?" y, Xyou get accepted, so it's a good time to put your best food forward.
; a5 N% ]; }) @% O) CYou might not relish at the idea of someone grilling you about your internet marketing methods over: M6 q! y: t4 ]5 j% S' g
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 [/ j, t0 f" Z0 l. N) x
What methods do you use to market offers?
: q9 @+ u6 U6 p* M2 G6 w+ P( t! G I6 bDo you already have a website you will be using?
: y1 G1 F& |8 R; F* XHow much is your advertising budget?+ `' T: ?2 {2 w: _+ V* M5 t* x
What other networks are you a member of?! G, z5 j2 P0 s1 @' F, h: f8 K
Who are your affiliate managers at these networks?) [2 S5 `: B7 \: w
Do you use social media (Facebook, twitter, etc.) to market offers?) A$ t* h6 h5 [. j' ]$ M4 a( b, p
How much traffic can you drive?
) K1 V& A" O/ xDo you have a personal recommendation from anyone who is already a member?' t/ f6 n$ g0 p5 u; ~9 r
Once you provide satisfactory answers to these questions, the network will approve or deny your! d1 ]6 H- J9 E, O4 R0 v3 B( ]- A
application. If you get denied, just keep applying or call someone on the phone and try again. Be! w2 C" ~4 A6 ^2 z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 c' v5 Z8 Y) ~+ z P0 _for the network can be helpful.1 l! O4 a, m% Z7 E+ y' k6 [1 f
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; ^3 ]: k7 d1 w8 Z4 A, u" N" F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) S* E2 s7 S7 eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 k9 o. y0 {3 [people can open a lot of doors as far as networks are concerned.8 L; T- x) \7 `+ H6 O9 z
After You Join a CPA Network% J! U# e/ e0 X4 \0 Z% c; N
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* H m% O& O+ U; ~; _. K9 g0 Rand make an attempt to get to know them a little bit.9 y2 x2 F9 P5 z. s4 {# Z, a5 H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) f* q2 O/ l. g& `$ \3 `weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- N2 i9 s) o5 ]3 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 h0 c* \* d) Y7 a5 [' Y, q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; S* D- C/ u5 K/ M/ Z' Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 D: @/ }* ?+ `& }+ zemail.2 C9 R7 s" w: d
For more helpful info about dealing with affiliate managers, check out:; n$ |$ }8 R8 E: T6 ~7 [) S: ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! L( w* {9 s! k7 i8 U% v- rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 \7 v! j2 T, M- f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ g: w- s* A! O* X" \Set Up Web Hosting; R" ]" |) W! ]
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said) m+ _( t9 [2 U! {
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% \" B( j2 w# S! H. s1 ^. khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# K) _3 L5 G9 P- m& d! V
whoever else is on the same server as you.
. @$ P/ a) t, L* s; N& jSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: }* P% n& e/ D8 e. y' b
enough that the visitor can't close the window before your pop up is even shown. You have about 3
& F# l, u; ?$ @* i+ ]0 H3 Sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* j7 @( M) P% @ Z* O/ P3 x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. D. l; r# @; o# \! p% Thouse full of roommates (hosting customers).
) ?0 _# \) k5 R& e v% lIn shared hosting, this is like having roommates where everyone has no specific designated area inside" D, C8 }2 s) p' J: Y) K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 N0 i% K9 `/ a8 p' g6 `fit.- w9 F0 T O- Q0 G" ~' u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% I: h- C2 K/ ]" v/ K7 ]/ sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate! l9 O4 @5 ~% Y, X6 M
their food. Everyone else's food in the house has less space to take advantage of. P0 w- ~: Z( c: J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 Y% R/ `) K, T, J
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 _( O# F( K) g$ aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
' M4 u: B8 Y: Ainside the fridge to put their food, and other roommates can't come into that space. The server is
( |6 I# ]- ^' \- \2 i! Rpartitioned, so that each customer can only use a specific amount of resources at any given time.3 S0 y& b7 N* W2 g$ o
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- f2 ~( ^/ g; S# R& \* K
belong to you and no one else can use up those resources. This makes it possible to serve much more
( i; o9 [5 k3 i" F, M; @/ \* Ytraffic, faster.+ S0 s: H2 U, p1 B1 Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 V) m2 n ~; L8 q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 t3 \$ V) b0 j# M+ yhere:6 p! \$ i0 S9 X9 p! M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
R+ q6 D3 P/ ?: W( x1 gVPS&highlight=hosting
( d( x W+ h; G# SDedicated-Hosting-vs Shared-Hosting
' k9 [0 f8 K1 _$ Q4 K/ r. M1 ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 l& X: ?' ?! {" `Hosting...Your-thoughts+ ]* f! l3 r) o9 u$ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
E1 W `. f. D- JHosting Providers for PPV
& \4 c5 U& }' w. L" ~+ D, q5 }Beyond Hosting
4 G* {: o A- ?/ b2 s5 P) y8 }. Shttp://beyondhosting.net/. S# {' `+ l- ]; [7 j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. m4 e7 l# h2 P+ v0 T0 ?3 K, x
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 e5 u D6 T1 v9 _# g0 n& s
direct linking with PPV. Also, these guys provide great support.
5 X( e! Z4 }2 ?$ p5 o6 ]; ]Prosper202 Optimized Hosting
# b$ Y6 J9 ~* [( p( \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 u3 d; n! f1 @( u* v7 q, P1 mCPVLab Optimized Hosting+ Z# n( [% E% D6 G2 n" h/ C
http://beyondhosting.net/CPVLab-Hosting/
# R; ]* V' D q9 Q& x, yDomain Names for PPV
- J& X4 i+ k( }$ K6 ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* h! L3 q, L4 ]% w- i( L9 m5 Z9 @
where you're going to host your tracking software and your landing pages if you decide to make them.
. f( b2 y/ ]. \# H3 O6 h& j$ aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 |1 T1 C7 \8 g1 s" z9 w4 _. P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 G- F. y2 r7 ~" d' l- N- z; q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( Y" U3 t% z, m! N6 ] L. b
term or build a whole website.1 ?/ f* @ M3 B: \" |
After you buy hosting, a domain and get those all attached to each other, the next step is to install) y. t2 y; s' n0 O# j7 H
tracking software on your domain. This is really important, because it is necessary to track your# l. k; m+ W4 b6 e
conversions down to keyword level so that you can optimize your campaigns. Without proper4 B; R0 W: T R# [2 u. f
tracking, it is impossible to know what is working and what isn't.* l; L( |2 W% K6 f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% t: O3 a; i+ U$ Ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- b, M3 q4 g- I8 A6 Y
Prosper202
, ]6 Q7 e" b/ ?' l2 Jhttp://prosper.tracking202.com/apps/( [1 J; V0 q8 m7 w% z* f. [& T
CPV Lab9 Z" l! d6 F/ G$ Q, H
http://cpvlab.com/
: Z! @4 V9 x) }5 p- J/ q. _" A6 SCPVLab Help Videos9 z4 w" q, S8 b: v
http://ppvlab.com/oweiw/oiurw/vdm.htm" N- U2 t! x) m
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an! ]' N, {; r& s# ~( m Q
industry standard.
6 y. _$ }" n* Z0 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( L% {2 N% {$ v0 L; L1 d- r. `CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: g' }. y+ Q5 O& @
good support if you have problems with your installation.
0 ]! N: Q, d( A' i) u. STracking 202, ^* R( j) I6 [8 K, k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
q C$ R3 |3 Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. Q$ h0 N2 w( T# [- s0 _. ]
area.7 C" q# D6 F/ E* H9 D
If you choose this option, keep in mind that your tracking software, one of the most important parts of: P& [+ ~, I: ]& t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* v% `( E" [. E( d: R+ ?
interface, and their hosting.
. y. i& Y3 ~- y) Q$ ^! aAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
: N( X5 m1 S, t/ Q! V4 v2 Iand targets which you are bidding on. Leaving this up to chance in order to save money could
! y: m1 ?7 d$ Y$ x/ Wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# t7 `: `/ k: M' ~5 ]3 ^% k1 R
were using.% ?4 L/ `% t6 b; V( Z5 k
Choose An Offer2 J$ |2 {# G! V) A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 i- a" G# R7 Y
Lesson on Offer Selection# F, F' y" {$ V; Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( g6 h9 v! i$ I! eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 d& I3 j U/ c) QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- J% [4 V9 W' |( ^" ~' Q
LeadImpact as the traffic source.
! G& c8 q V/ Y {% M& lNow the best way to learn how to put all of this together is to just get started. For some variation in1 s6 o, F1 }) H: K8 V( d0 N" \
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ u, {# t1 K) i4 C7 icampaign.# m4 @, q: ?( w- k0 Y6 ?9 n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% x" }: g! L; z& B, Npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 a; Q$ s* U; d$ U/ G# `that all traffic is accepted.
3 S# W y s8 p# `& w. s eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 k1 w! d# d: X* _. ~, NThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 W! l9 w% {# @: mget creatives like banners or images specifically for the offer.
- b3 T0 R$ M, `2 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; m8 P' k# @0 k; TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 m( A' O9 K1 S) ltrack my keywords. Without doing this, it isn't possible to see what's converting./ V8 t' B. l! H" o, N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# }, ^" X- F4 E5 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ S- n a3 ~4 w) u8 vIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% ~$ M: Z; x k8 b. ~2 }bottom of the page:
D' P8 f8 I0 x( g, ?3 d5 MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; U- b. @* c8 m; D+ eClick on the offer → pixels → Add a new pixel and this comes up:+ g0 g( g n# I q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ V7 `7 F; R5 Q
from your software into the box that says 'Enter URL of image to load'.
: @1 {0 q# A( p' M* pOnce you do this, it should look like this:
) w( H( N7 {( _8 j& l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* k$ ?) Q. n7 V5 i% c' ~
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& P, ?1 R& o! T2 ^; O& VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 {- ]; d+ G1 `Prosper or CPVLab.
1 W3 x: _, ^% @ E6 ~" f% u
( _; I4 d9 d& B7 Z |
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