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PPV GUIDE [PPV新手入门][28页]
# n. r# |3 ~9 I' y" H6 y% ]4 }详细的请下载电子书！* H+ T: _( ~6 {! L) l
9 w+ n8 g1 D" k3 O6 u! R
6 @$ T3 ?2 Q: `Newbie Guide; ~; G0 I& K( ?0 Z
PPVPlaybook.com! U/ ]: M+ A, ^
Tracy Shaffer
& }! l- q, _$ ^, X) ADavid Ford: q! ?' Y5 x5 q u1 V( @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 s( a/ o! h" P7 I
Getting Your Mind Right to Start Affiliate Marketing
$ Q1 }) F! r8 yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 a/ r% ? a5 I6 Q; n) _ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ l% P3 f$ h% w* xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# f8 i9 o- G- [) rwith any success, these claims are laughable and far from the truth.) n/ z4 n* {5 w3 p; e8 H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* o7 k: R: ?* f5 W2 \flow management. The main benefits are the low barrier to entry compared to other businesses, and5 i$ V! g" }$ e$ L+ d8 X/ S+ T
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% k+ z; }9 G) V1 k0 F% R U# |& koverhead.
. `5 X: I3 Y' c+ t* F% g2 j9 QThe winners in this business are the ones with persistence when nothing works, who know there's
j! ^# L0 @: C" m( Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% l# h& ~8 b9 V& A" v) ?- J- e" HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 n8 z# z) y j8 {stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' C- e8 `& |* SMost of these things happen suddenly and without warning, and they all contribute to the amazing
- [9 ?5 {6 x5 U! I, |" C% Dlearning experience available to anyone with a few hundred bucks and the ability to open an9 p7 }6 d0 K+ u' X2 H9 ~
advertising account.
2 [7 M4 q7 n& x% rYour competitors are willing to work at this around the clock. This isn't a push button, instant business
5 A. S1 b2 l d) Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: _& w' c! R- P1 ]8 c; tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. n+ c+ ], x0 N% L6 Y3 |
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 P7 g4 T' {8 s" `4 `* h; _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" V/ X8 g z/ o6 G2 wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 I1 A! f) p1 _ o6 U$ s! B" Wstarted building.
" t! b5 k- F) G. t4 u+ z: m" l! r7 hThings you need to get started:1 ~6 k9 q% O2 k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# U: u7 {/ o; {- K7 E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 p) X6 L* Y! l9 \7 e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" J% L% v7 a' t6 ~- q; k$ b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' i) c8 C1 ~, g3 GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic$ X. s6 S( C& \: O- L9 h
with PPV.
* W% w% S5 P; bBasic Getting Started Definitions
4 W) D$ m$ p* l# g. m zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 e3 ^, g1 q- w
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 W* u: ?* k% j1 l2 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' ?! _7 F' p9 U y, u1 ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 T4 m/ j T/ F# A _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; Z' G; M" H- A- H: ]. ~receives a commission on that product. An example would be the Amazon.com Associates program,
2 d* C- C0 v2 x4 M& iComission Junction or Clickbank." s3 V$ A: M! `( O$ }& |# s
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 E( x- W4 t3 ~3 a. Ran action like filling out a form, submitting their email address, signing up for a service or sometimes
* F: `4 t2 }3 j. X: U8 Gbuying a product. An example would be Ads4Dough or Neverblue.. s5 k' c- s( d4 ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# ? Q1 A8 |& f+ _account, getting the affiliate approved for offers, bumping payouts and just about everything else
. @" C' M0 O! n4 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 \! ?# E) B7 R1 @/ N0 V
right from the start can really help you.
; G# h; R# o6 |7 v" l) u. D7 X' `5 QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 q# s/ s% z& s, |. ?" a7 M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* p' i1 Q/ D7 T" ^. p4 @
view, starting anywhere from .01 or .015.
' y) H$ U9 ?5 r, E9 o _7 @In order to use this type of internet traffic, the affiliate can sign up with a number of different( j3 d6 O6 A' u% C, X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 T2 I* S3 x! J6 Q) u6 T$ F4 XMediaTraffic, and AdOn Network.
5 x* B: L3 \2 x$ zDon't popups get blocked by pop blocker software?
1 p+ }3 }9 T3 |- E- K' B% lNo. Popups are served in a new browser window as if the visitor had opened the new window: g+ K5 Z' P: G% `% A( Y
themselves.; W* f$ B( X! b2 I# q
How many popups get served to the visitor?
/ {5 Z r% [* C2 r& [' lThe number of popups served varies depending on the PPV network. Some pop more frequently1 U. {! u4 D) K9 C, I D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 Z9 g |/ B( A, F2 W n
serving this kind of advertising, so they have to toe the line between keeping their software
( [$ |. }: I; A# {5 t) w& S7 a/ @downloaded and still making a profit.7 i( _ `' z/ n3 y2 N
Isn't this type of software bad? Why would anyone keep it on their computer?6 E2 Z+ o7 f/ W h/ N. i( p& H
No, this type of software doesn't harm the user's computer.$ {. u* I+ B3 N" @& s; g8 z( v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 M' i3 u, e% S) k) v+ n, A ?; N3 [. l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ ?$ a; _+ J6 d
that they can continue to have access to the incentive.
# t3 B$ V+ F7 M6 Q X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# Y& s9 k8 ~, o0 J
How to Get Accepted into a CPA Network: M J# C# s7 R1 g" O" W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% G- N" s2 ?6 M4 qto start looking for networks is Offervault which lists offers and lets you compare payouts across' ~$ f+ c, R* A6 l/ l4 m4 {* k
different networks.
+ C' V# ^3 r; H; z: A e6 b( T9 v& dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 G/ l# M, @. Z
application and be as specific as possible about your promotion methods. Usually some time after
; L, K! E5 y$ C5 [/ a; lreceiving your application, the company will call to interview you. The phone interview is a critical
% S2 J- e2 e- F# U% Q Mpart of the application process, and most networks will deny your application outright if they can't get! v. a" [2 o) u$ Y; x" p0 W
you on the phone.
: F, o2 _& |& _; `0 R) F: g# uOften, the person who does your phone interview will actually become your affiliate manager after
+ Q; @' [( s$ c# l8 Q6 Oyou get accepted, so it's a good time to put your best food forward.4 W7 ?' [) D$ q. |8 E+ z2 X
You might not relish at the idea of someone grilling you about your internet marketing methods over
/ E2 b7 e5 ]/ f3 Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 v9 U" Y, L- x& _0 C7 j! ~5 nWhat methods do you use to market offers?/ @6 r3 z1 N2 `! i4 ~
Do you already have a website you will be using?
' h# b$ w/ x5 u, H/ ~; E* oHow much is your advertising budget?) A: s5 K7 f$ K7 r! ^- b
What other networks are you a member of?
7 E3 b' R, w% d0 s7 T2 n2 f# dWho are your affiliate managers at these networks? m/ @" o4 F* P9 D U1 R7 g
Do you use social media (Facebook, twitter, etc.) to market offers?
8 _4 g: I# R% u7 j0 d: AHow much traffic can you drive?: c% T7 y0 l8 P6 F+ a) L
Do you have a personal recommendation from anyone who is already a member?- ^( m: o$ C y/ s; ~
Once you provide satisfactory answers to these questions, the network will approve or deny your* X4 I' {+ A2 T2 g
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 r9 I! ]' o8 z1 c, B$ l, \: J/ a% Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& w, z, z4 h7 M- ]. j% ]" ufor the network can be helpful.
* X. F j4 F# vTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 \- q& L1 d, W" T* D& S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! `5 q+ _" \2 r0 ^! M! Cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 C9 o1 _: o7 w" N3 m: ~2 Upeople can open a lot of doors as far as networks are concerned.3 @8 L% N2 s; D* o
After You Join a CPA Network# h( o0 f$ P& z4 Y4 |# ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: T2 z$ O8 J! Y& ]& B8 H; ?and make an attempt to get to know them a little bit.
+ g2 o# i% u# `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 l( h4 _4 q# jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* w4 {( Z W5 z3 r+ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ S7 h4 J% ?6 {, S( {8 p% U; Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) W& w8 g6 A4 ^9 j6 {* Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# g5 S& q- M! nemail.
# g" J7 T, y$ [6 E8 Y" h! ZFor more helpful info about dealing with affiliate managers, check out:
( L3 s- G9 e3 r5 f" _* g/ chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ ]. ?: O( q" Y: X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 I1 B- _1 D) ^8 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 [6 Y, B7 N. F/ q" Y* _
Set Up Web Hosting( q1 W2 X5 A: A
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 N$ F3 L* D8 n4 A: J" z- z H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) F4 n$ g7 d& C y @, F7 j9 Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; Q$ u }" P. H/ { D
whoever else is on the same server as you.
4 r/ _( @) y+ h3 l3 X: t) }1 ]: RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! t* T7 y N. B
enough that the visitor can't close the window before your pop up is even shown. You have about 3- A, x/ ~1 ~# u5 Y, K9 z2 }
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" i# G8 z4 }3 [" ~8 @8 kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a# g" b/ g0 `" p
house full of roommates (hosting customers).
8 W M, |9 U3 r LIn shared hosting, this is like having roommates where everyone has no specific designated area inside# j0 T9 C9 F5 ?1 |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 \! F' q7 w( ~1 E5 t d$ Kfit.3 [) G8 I( g ~- e% ^5 `1 K
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 \4 i! r- X# D: @. o* c5 @8 hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate. z# x8 l& I$ X. a
their food. Everyone else's food in the house has less space to take advantage of.. X* B# j5 z3 c- Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 z9 |) Y" n) l/ Uany type of hosting this is a bad thing, and especially while running PPV traffic. j0 f: A. w0 `2 X! a. o7 K
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ T+ C3 z2 m. einside the fridge to put their food, and other roommates can't come into that space. The server is) j3 i) b: g9 h
partitioned, so that each customer can only use a specific amount of resources at any given time., Q- Z5 k0 k; x4 l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) u- m5 Q3 c7 l" s! M' ?% P2 |
belong to you and no one else can use up those resources. This makes it possible to serve much more
_& D- k. J, rtraffic, faster.
* a4 U) S# o& W2 \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., s2 S. A/ h& H! G$ k
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- E4 s4 C2 m, _$ [
here:% M1 e r2 W0 l+ W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. T* j g4 `7 j7 K) H V1 O: W) SVPS&highlight=hosting
! l: `6 q2 p; y+ g0 G( N# y0 P2 ?Dedicated-Hosting-vs Shared-Hosting. W7 {0 x+ \7 M: w- D4 V6 |! u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) }# B( ^8 h6 u( c$ p2 S0 c6 E
Hosting...Your-thoughts4 S* d1 J8 [) T6 W; j# H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 I" a, N( h/ q/ e/ WHosting Providers for PPV
8 G$ [4 T2 F$ w% WBeyond Hosting
& |6 W& A% |0 D+ k+ g/ r4 Ghttp://beyondhosting.net/0 r- h( }- Z7 O: _. n" z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# X6 p; Z" |- m7 b0 ~# F+ ]receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 K9 T$ v5 _; R- A
direct linking with PPV. Also, these guys provide great support.
' w7 i& ]' E9 n. N$ K- Z- oProsper202 Optimized Hosting
5 j) Q- b& y* _1 R% k/ nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 j% S3 r/ J8 O3 { D* b A! r: BCPVLab Optimized Hosting2 v: ?( W/ m6 X! H0 j; m
http://beyondhosting.net/CPVLab-Hosting/7 u5 g8 C1 ^' M% b {
Domain Names for PPV* k V& a4 V) n' l2 d' |, L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 q0 T+ i" L, ~; z, g. i! dwhere you're going to host your tracking software and your landing pages if you decide to make them.( i9 r" ^) b! @& f4 c/ ^0 R4 R/ A1 i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- y" z1 K7 d5 ?. T+ Cbland one is fine to start with, to host both your landing pages and tracking software. The .com,: M' ^2 b. g6 o" r5 k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: c8 B0 {6 \/ |term or build a whole website.9 R" u/ {8 q7 Z* D. c
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 c. {9 p# M! a# K5 @tracking software on your domain. This is really important, because it is necessary to track your* \5 [0 n b$ M C9 b
conversions down to keyword level so that you can optimize your campaigns. Without proper6 a% N0 t2 r; S e0 d
tracking, it is impossible to know what is working and what isn't.
3 @1 }7 ~9 w5 ~' I! E' W lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 e0 [0 e S! j/ T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ f' H8 G, g c9 W9 H) b" W5 K8 kProsper2023 P; n7 Z$ M4 ^* m$ @: p+ j. r
http://prosper.tracking202.com/apps/
% h5 C$ E: S& X/ q% X/ o' RCPV Lab l& ~, |% \/ U# O; e* R
http://cpvlab.com/
3 u4 t+ C& M; p) B- z! n) S kCPVLab Help Videos
- Y1 F: A& x8 I* i4 M, ?8 \& X" Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm+ x8 B: p1 ?4 W; w1 @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 h5 n1 [( |5 H# }& z( `
industry standard.
% g% K% q: }" e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 k/ t$ E9 u; ]9 b; XCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 l' K: V& n# @" }good support if you have problems with your installation." N! |* ?- u- J& {+ M. d5 ?1 R
Tracking 202
6 m# g4 D! s r3 e sTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
o2 `: q: w7 j/ r4 f" `: ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) W+ X: N; |& C9 W' n
area.6 O# Z( f' w7 r9 g6 s& x+ b* I
If you choose this option, keep in mind that your tracking software, one of the most important parts of( I) U+ ^6 k7 z! N* A8 N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 y4 L; O; c( @* G8 A" T) C
interface, and their hosting.
0 \: Q! {) G' L/ H: M* y1 C1 MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! G, b# `- V5 m! s9 q6 {
and targets which you are bidding on. Leaving this up to chance in order to save money could* [) e8 a# C; ^9 {5 \9 ^9 b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 b. s$ n' {$ E4 g! S" ^+ D
were using.) P- d, R, Q% _4 m& ^: s8 E, i9 R
Choose An Offer
1 |" ~* \) [! GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# o" C# p4 u: |/ ]6 }9 G! ?: i. [Lesson on Offer Selection
% X6 }4 ] H/ S! ]2 s4 X4 |" {8 d7 P& ]http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: D( H9 E( D# v9 V9 uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; m# k% m G% D- L4 j% i- C! n5 X( Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- S3 R' H' ?5 G; U
LeadImpact as the traffic source.1 V6 V$ p7 h- X) N3 p
Now the best way to learn how to put all of this together is to just get started. For some variation in
( k5 H# B9 y$ v! Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- U; p1 [4 U2 x/ A; @ gcampaign.
y3 i0 w# E7 A! _$ h5 NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* y; Y0 `% `, f" Q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 d) X* b* T$ Q! b! gthat all traffic is accepted.2 r T! {0 s# r" o2 a; ^
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 K9 I/ M) h4 t- o N4 m1 QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 h( \6 x/ Y3 i5 T1 W; eget creatives like banners or images specifically for the offer.2 v& k/ G2 e6 `$ z& M- O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 J( D1 L8 d* F: O* N; LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 [) a( c4 i; m; Ktrack my keywords. Without doing this, it isn't possible to see what's converting.
" V" U* v) z) u* ^In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ {8 n9 a5 U8 D; Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' E7 i, O) H5 Z/ |8 }) o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. U1 k1 o/ S: N
bottom of the page:
1 }6 R/ u2 f/ Z* |0 y3 r' a1 GNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 N+ G/ h5 x3 J" p% L, [( \
Click on the offer → pixels → Add a new pixel and this comes up:
9 Z% c& c% r! a2 TMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( q( g* ~- \; Q. rfrom your software into the box that says 'Enter URL of image to load'.
3 ]: }8 @: f0 D; JOnce you do this, it should look like this:8 w* {, `2 F% J: E9 \ \0 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 T f N8 q2 W3 ^" {! O
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 t, W3 ~) ]7 H0 E3 [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 k- E8 v) s3 t' l+ m3 J# i: |( mProsper or CPVLab.
; l6 f4 @8 E& s" b. c: o6 N3 L8 \- Z ?5 D& Y* c: L. P' |, l
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