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PPV GUIDE [PPV新手入门][28页]
4 C5 O' J. }* I; I) E$ [0 N Z详细的请下载电子书！
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5 u! _4 f4 ?$ d& f7 T5 {: e2 h$ S4 A7 O1 k$ k3 ~
Newbie Guide
# e$ ?. O6 ]7 e. s, } EPPVPlaybook.com9 {; p J$ i6 n+ a+ {$ O9 n. I
Tracy Shaffer% m4 x1 ]) n5 V
David Ford9 I2 j5 T* r, s9 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 R" m9 s/ e4 @% M8 v2 v" H kGetting Your Mind Right to Start Affiliate Marketing8 h: z4 f" U( R) n8 }2 S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 C4 M0 f* c: }; b3 ]8 E! x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" z9 O% c* J9 m8 J( i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 Z+ B! f3 M3 @5 j% {with any success, these claims are laughable and far from the truth./ z5 I' g9 A0 I$ L1 k7 ~ O6 o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 r6 M% R0 q- q, U$ Q8 V Qflow management. The main benefits are the low barrier to entry compared to other businesses, and
; n8 |: ?& W7 W8 X0 D; {the ability for a marketer to be a one person shop and make an incredible amount of money with low& o" L$ _ R. r% e
overhead.& f: i6 I( b; T) |* A6 `6 O
The winners in this business are the ones with persistence when nothing works, who know there's
' H9 F, W9 z, P" Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 h3 X$ f* ^6 iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 R! z0 O, V1 o, ~7 {stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, j$ ]' C8 r/ _Most of these things happen suddenly and without warning, and they all contribute to the amazing
* K |" G4 r1 ~learning experience available to anyone with a few hundred bucks and the ability to open an E& `4 O: i( G( _" d4 v
advertising account.* W7 e7 h; g7 `1 W6 c0 t3 U9 n; _
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, \7 @, s5 \3 Y8 }4 Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& }/ ~! S! @4 C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. x' _1 t& Y' d' o# m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ L- v: k" Q" ]) D) f y8 P8 `- XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) z8 {' l/ i4 E2 n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: {. P" \% c9 W k( ~+ u6 y4 l6 l: astarted building.% p+ n* t# f3 b6 J8 v/ @$ F9 w
Things you need to get started:
# h2 p) F( R/ S) l7 } _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 G; w) O* ~' y2 D! D1 c P) a. i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- d# A/ }# m1 s4 W* g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 ]2 J) H3 s: p; X/ U2 c4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. C6 B" q r2 r9 H' Z+ b7 Y* y* QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 ]' L: ] l5 i% Kwith PPV.3 z9 y3 T: _5 u' C# T' W
Basic Getting Started Definitions7 v$ P I6 a" R" l1 k: X* k( [+ K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! j' o$ {$ c: l) |3 [affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 _& ]) ^, M/ R5 t$ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' u |8 W+ z5 etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% r8 {7 {* p! e! x2 FCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ z. ?8 e; @- Z* Q Lreceives a commission on that product. An example would be the Amazon.com Associates program,
( |3 n* |2 \/ @! hComission Junction or Clickbank.
. ?0 Z; T- ]: X5 m9 I! j: N. d- eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 K ], w; T8 Z- d8 a+ jan action like filling out a form, submitting their email address, signing up for a service or sometimes6 I' }0 d) r5 g0 l9 S/ A4 B
buying a product. An example would be Ads4Dough or Neverblue.
! |% i5 o: Z& O! g+ D+ M: OAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. s( u2 T1 _# L8 V+ i5 f
account, getting the affiliate approved for offers, bumping payouts and just about everything else
& [; b# G! q4 d* `, Erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ o/ W+ ^( z- d1 Y2 S3 s2 u: u2 \right from the start can really help you.+ f5 s# e* {& o2 L Q( h% G2 |
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 r0 d6 s( |1 h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" L! Q' c9 u( N) uview, starting anywhere from .01 or .015.
1 m6 Z# i$ _8 A3 ~4 qIn order to use this type of internet traffic, the affiliate can sign up with a number of different
7 q/ a6 J) H- ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; J8 R- R Z( I' q* PMediaTraffic, and AdOn Network.5 J+ c7 K; K0 e# p
Don't popups get blocked by pop blocker software?
! D, m; Q( H+ v9 uNo. Popups are served in a new browser window as if the visitor had opened the new window
0 E+ f2 r6 w* d3 ]themselves.
) m" {5 {/ o* Z2 D& Z& xHow many popups get served to the visitor?
) B4 k" R$ s8 Q. s0 y( i6 G, GThe number of popups served varies depending on the PPV network. Some pop more frequently
* o7 B' E: I" b6 _' _& u7 t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! }! _( n3 @' E* k. @: ~& p) P& v
serving this kind of advertising, so they have to toe the line between keeping their software
# E: j5 r1 T4 d3 z4 vdownloaded and still making a profit.
6 e% f4 P0 Q, `0 `4 bIsn't this type of software bad? Why would anyone keep it on their computer?1 m) x5 W) w8 r" @9 a
No, this type of software doesn't harm the user's computer.# M& a& T, R9 K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) ?& [/ g* ^0 Y# L% j; Y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" ^# x" E* H% @& w Y1 _
that they can continue to have access to the incentive.
1 X; f" q" R; i @- O) o( s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! k3 B4 Y. x1 P9 K3 p( e% M% mHow to Get Accepted into a CPA Network& _) O- T1 y" Y5 Z6 K/ s
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) b: `- } J5 }4 t2 @; u; ato start looking for networks is Offervault which lists offers and lets you compare payouts across
$ t5 |* S' p. B7 x0 o }, ydifferent networks.
0 s" q9 ^; d/ a v' I& L( ]Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, r8 l) K% u+ ?9 \( Mapplication and be as specific as possible about your promotion methods. Usually some time after
: z" S/ v& K' @7 S! l1 ^: areceiving your application, the company will call to interview you. The phone interview is a critical
9 c3 ?- F& }- ]. }part of the application process, and most networks will deny your application outright if they can't get: ]' ^ r* ]( r# l
you on the phone. C9 V. c" p2 V7 Y& i7 y& R& B7 q
Often, the person who does your phone interview will actually become your affiliate manager after
$ G2 P1 s5 n+ i' d$ g8 V% xyou get accepted, so it's a good time to put your best food forward.; c% x# _ b4 f( m/ b9 q0 N) J
You might not relish at the idea of someone grilling you about your internet marketing methods over
a: |. b( @" I3 _the phone, but trust me, this part is critical. Have answers in mind for the questions:7 ^7 \4 }1 w: a9 e' k# X4 n
What methods do you use to market offers?8 a: e1 p# s1 U2 e9 n P
Do you already have a website you will be using?/ r+ V) ?+ q. [
How much is your advertising budget?3 p( b- w$ e4 y6 S2 z# E/ }
What other networks are you a member of?
0 \" [, T5 e' T2 T8 H! KWho are your affiliate managers at these networks?
8 q- Y5 D( ^$ g; e: x4 I4 HDo you use social media (Facebook, twitter, etc.) to market offers?& m' z( D7 u6 k7 w9 w( x( Z
How much traffic can you drive?
( B+ m* d% w+ u) G3 HDo you have a personal recommendation from anyone who is already a member?
) v9 }, q# T% U4 t9 AOnce you provide satisfactory answers to these questions, the network will approve or deny your
2 B7 M( g" J! h2 O k9 O+ y/ B+ japplication. If you get denied, just keep applying or call someone on the phone and try again. Be
X. I2 o% F6 I7 Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 g4 U2 m# e Z. j5 Sfor the network can be helpful.9 _5 z/ f5 X( o, v2 `* @2 A' C; J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 j8 ?! h3 y1 i2 `% @% N. t/ MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
a# Q _- V8 p3 D% y4 ?6 i* sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* T1 P) ^& A: w5 |* u. V7 M5 d
people can open a lot of doors as far as networks are concerned.
4 f6 Z7 M! G5 J. n/ DAfter You Join a CPA Network m' V7 P6 x. B/ [, T" C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( y( \8 w" w" a
and make an attempt to get to know them a little bit.& G$ V) s: Y7 J% C. m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" o" U# q, v% ~6 x# h% zweight in gold. Start feeling them out from the start and try to get to know them. Once you get8 `, Q2 f" b: u! q! e4 n/ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 G2 z) @; t% Y) Qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! Z i& p/ ]5 K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus J4 n T P) z
email.) e' c; I) I' E6 B" b
For more helpful info about dealing with affiliate managers, check out:
7 V# j6 @7 c7 M3 @% Q, C! Y! ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 G# H: R. U' A0 a/ dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' z2 [6 }+ L# ?& d0 y+ c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 A1 y0 J/ q, M% Z+ Z" gSet Up Web Hosting
) P$ c. M* C/ m& T1 E$ }/ }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 [, v" H7 \- F! p9 y: A4 W9 uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, D7 M) ~) z! e* l7 K
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 N$ q+ Q2 M6 Z! O9 S4 Y( ~) bwhoever else is on the same server as you.! \9 I c; W. W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& M5 B* \0 R' a: b, ?! |4 Y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ ]- d) m( R! E4 Oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. F6 G2 R/ _3 v0 K
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& {$ B% F" ]' Y/ ]9 z: F# Q% C
house full of roommates (hosting customers).
# x' |3 N! @- X4 aIn shared hosting, this is like having roommates where everyone has no specific designated area inside% [& N( H+ o; E* P$ S& B1 z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ g1 e& i' t0 z, Q. |fit.& \/ N! ~4 p( Y R6 H
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- N0 G+ K6 `; \0 S# sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- R0 W; N9 @2 H( u3 M# ntheir food. Everyone else's food in the house has less space to take advantage of.
+ a# D8 ^/ h1 t% i# H2 DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 h% A0 u9 J2 J4 |/ t; {# D5 a
any type of hosting this is a bad thing, and especially while running PPV traffic.
& ^+ }9 b" d0 {7 `: CIn the case of a virtual private server (VPS), everyone in the house has their own designated space
- A# N. F S$ z: ~; P; @! ?" Kinside the fridge to put their food, and other roommates can't come into that space. The server is
4 F$ J' {5 [: p% ~; F3 gpartitioned, so that each customer can only use a specific amount of resources at any given time.0 G, V4 L6 \! j7 _9 Q$ L
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. N" U) |( Q( v/ Y" q6 n0 N
belong to you and no one else can use up those resources. This makes it possible to serve much more
, J2 i. o5 e! mtraffic, faster.+ s ^6 n. p9 X) h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 t! g) g- ?4 d. }2 b0 z' ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 m! q( d& O1 a* G6 _1 r# Nhere:
. @; F4 u9 E: L4 g; {http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, Q, ~. s1 m+ E" Y' m" T: ?VPS&highlight=hosting
' V7 E; k% v" x: x' U- IDedicated-Hosting-vs Shared-Hosting8 z$ X+ U; l Q: _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" u# E& }6 Y \: h7 ^$ w# j7 YHosting...Your-thoughts
8 @# y3 B! [' Q. p0 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 W7 L% h4 n p) KHosting Providers for PPV
, C4 o/ }8 O2 V, l! \5 R V# n0 y1 |Beyond Hosting
# i9 w; s( n9 B# t! _http://beyondhosting.net/
9 l% A9 S' i5 p4 t# Y$ n7 yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ Q$ o$ ^/ n8 b$ A- K% K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* P1 x0 j3 L, s3 A* jdirect linking with PPV. Also, these guys provide great support.3 q" |4 E/ l q& u4 N- I2 T8 ]+ Y
Prosper202 Optimized Hosting H" @# v, O, n4 ^" [: |. W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, p9 d$ n7 ~% T; e
CPVLab Optimized Hosting
, s2 M4 a. |) l2 {5 a2 jhttp://beyondhosting.net/CPVLab-Hosting/) {& _+ ?3 d9 R; {
Domain Names for PPV6 o4 m1 L. G* G) W3 F m! o
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ |/ A7 i& G3 x/ T% ] o$ }1 {
where you're going to host your tracking software and your landing pages if you decide to make them.
" l# c) b$ l ^5 u3 T/ AOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: y4 ?7 {8 ^8 `bland one is fine to start with, to host both your landing pages and tracking software. The .com," P+ a/ c# ?: @
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# L4 e' x1 ~ kterm or build a whole website.# a+ \0 H- k9 _9 S
After you buy hosting, a domain and get those all attached to each other, the next step is to install- i i' S* q6 U. G% F
tracking software on your domain. This is really important, because it is necessary to track your+ h; s# p0 ^ Z/ @" d" o3 p, G
conversions down to keyword level so that you can optimize your campaigns. Without proper3 M& {0 ^7 j6 L& c9 n
tracking, it is impossible to know what is working and what isn't.* `9 O1 M; g- a
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 Y0 K/ Q/ o3 F3 }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( Y) E4 w' f! g! u- z5 WProsper2023 b" G! M! S1 L+ G9 C
http://prosper.tracking202.com/apps/
1 x1 _4 v X% d1 @# }2 nCPV Lab
2 b7 R3 Y) \) Jhttp://cpvlab.com/3 |1 t2 g# \0 a1 J& E- ^* J
CPVLab Help Videos: d& [) z8 y- W+ a* x F; F
http://ppvlab.com/oweiw/oiurw/vdm.htm$ i: q2 L5 c, j* r3 a7 S" [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an. K$ v5 _" d$ s
industry standard.7 N" J3 e$ S$ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" f5 L; f% k( p* j+ t# q) pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% F! G6 G4 ]# l( M4 G" Dgood support if you have problems with your installation.4 Q' X" |3 P1 B! U' ^
Tracking 202. O6 P5 U% i6 G7 a5 s+ k- d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, z8 K) z) l9 ~/ m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( ]7 K2 Q' K1 J1 o6 d i# Aarea.
7 l3 ? Q, Q% r( f% w5 @If you choose this option, keep in mind that your tracking software, one of the most important parts of
# b' y2 E, A0 P! k' xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ x2 D1 a" C5 f1 {* F8 l
interface, and their hosting.! K0 H7 j2 v, j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 U9 _ _8 O/ G* |, O+ A! h" n- Kand targets which you are bidding on. Leaving this up to chance in order to save money could5 \9 C. s9 Z4 C( g2 Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 a# v5 a ?& b7 r) S0 v8 E( pwere using.- y$ k3 O$ [- t# ~$ h# X
Choose An Offer
; N( @3 g" T3 V; T" ~# N7 tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ U) |) H e& i. I+ D4 R' vLesson on Offer Selection
4 [& o1 i( S% O5 Nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers: P* u% {7 G1 e8 M) A6 x) M
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 l3 n: q2 A- [5 ^! i6 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: {8 R: {& b& d
LeadImpact as the traffic source.
( O1 P( O" G8 t( FNow the best way to learn how to put all of this together is to just get started. For some variation in% q+ N' ?7 U* U8 i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 A6 L" `; G% g, U8 I0 a
campaign.
& y& C5 {& \) a# S& c, Z6 K* mWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ `1 v% i5 `3 h# i# G2 T" Hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 j! t- A0 q# W1 v
that all traffic is accepted.
7 Q7 H& {6 \4 y( ^5 a+ F* @ AFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 W/ t! F) H3 J1 UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* ]+ M. o! w- y
get creatives like banners or images specifically for the offer.
; j) D9 @8 L& @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" n7 L( l' `* i2 ~ mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- t, M( R4 S5 Ttrack my keywords. Without doing this, it isn't possible to see what's converting.5 F( I. q6 V7 o( z: V
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 a. x3 s+ c+ Z) l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 R' O" K% h; tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. O" E9 P; E5 S$ U A& j
bottom of the page:/ `6 Z- a Y# f i* s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ y8 Y! `5 F TClick on the offer → pixels → Add a new pixel and this comes up:' ]. ^9 v# g6 b% l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- H+ n% N; Y, `: K( \
from your software into the box that says 'Enter URL of image to load'.# d7 d- a+ H7 m+ |) Q
Once you do this, it should look like this:
" o s: P- ^$ K1 J" w& ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) w$ `9 N8 g% @9 P) z" E
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 x' W- e2 x$ NNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& O2 j9 n; k/ ^" yProsper or CPVLab.
* b* z. W* }; j
' v" [9 ^" Z* Y( i. y% D |
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发表于 2012-12-27 18:47:17
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