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PPV GUIDE [PPV新手入门][28页]
3 Z# n3 Q, f/ z( s8 y/ e/ t6 v详细的请下载电子书！) E+ T) [( D4 [4 h8 e( i
) \3 \' q1 a, p& ]& u3 h5 q. R
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Newbie Guide
/ A/ O% K" U7 y2 KPPVPlaybook.com1 b* ~7 A2 n4 e' z" ~
Tracy Shaffer
; t' e6 D( d' z& k5 y( ]! mDavid Ford$ K9 p2 I1 I! c/ N; k H6 G" `- s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: T4 v+ D5 d) ^6 N( Q: i3 A" HGetting Your Mind Right to Start Affiliate Marketing! P4 B" v/ U) t z3 f* V) r5 l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 P- A. C5 Q O! z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 I/ g5 x9 f z! n6 Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" H Q! y: I3 j0 x6 d) [9 A
with any success, these claims are laughable and far from the truth.
; g" k4 \/ M5 P8 yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ x e6 h3 G& W$ i( ~) q) E
flow management. The main benefits are the low barrier to entry compared to other businesses, and3 t: @- u+ @/ ^: ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 F' P1 Q" D6 f {+ k9 m; ]- H
overhead.
& |+ C& x( f( ~+ |The winners in this business are the ones with persistence when nothing works, who know there's
: j& f9 C# \5 d3 Iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 Z6 J0 I7 l0 [, y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 Q. r" V Q' Y5 I9 h) Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 r* ]% ?: S# h+ m& @# uMost of these things happen suddenly and without warning, and they all contribute to the amazing
# k/ w0 Q, Y% t* J. c/ s1 u8 alearning experience available to anyone with a few hundred bucks and the ability to open an
3 C2 z7 V3 W! O6 ?+ cadvertising account.+ B! L( S) v6 ] g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, s/ J' m' ^0 Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ U0 S6 A9 d+ z3 y- [6 u/ i( S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 h1 r' a+ k: p+ \6 Ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' u( a( r; f5 ?+ ]! O4 `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 b* T! M! N' ~8 m2 b2 k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get& A6 Z' t# u0 f& [0 `
started building.. H$ U0 q# D: W, P; c: `8 l" `
Things you need to get started:/ [( Y8 `8 B1 Z' N* h2 D
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 V1 o r4 f( d; W2 S' j8 l! _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 b5 Y6 \. n+ a3 R% r ^3 x$ H0 v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; k$ t" h6 v) @- X9 l% B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 M2 `0 B5 k; y% {/ D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) A t N: i4 l! ~; b- Awith PPV.; `8 ?; e* u. a' | k
Basic Getting Started Definitions
, [1 N/ Q3 e6 Y3 a ]0 `Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( `0 K/ c$ ]! V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* d* e4 D" {4 f. z' A& v* n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ }& ^/ \4 L% I I+ v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., J: `( Y6 S& D/ r4 w0 J8 w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ [2 A* H/ V" j, H% {) E& O6 Jreceives a commission on that product. An example would be the Amazon.com Associates program,9 Y0 B0 {( [# k
Comission Junction or Clickbank.' u! r: E. h2 w7 @6 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) A1 G3 j- n4 G& {# N, I1 `0 O
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 O( F* W7 _1 P6 y' y1 D! E/ bbuying a product. An example would be Ads4Dough or Neverblue.
. J/ G7 o7 }( S1 wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ r' i7 ?/ P. ^. E: {( j( y# e3 W4 zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
* R* a% x3 s7 h& Z2 R. e) Orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 X$ D1 {: k" n" y- d+ o
right from the start can really help you.8 \) t# B- a6 o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 p, z5 l" v" V# u0 r# L/ k' a
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 _) d& ~3 g7 x* r/ J8 r. F; r4 z! A
view, starting anywhere from .01 or .015.
1 d+ y' U- r+ h2 I* A; D; K) K& `6 vIn order to use this type of internet traffic, the affiliate can sign up with a number of different! b, V0 v. s" A2 w: P0 n
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 t% v5 ~2 @; o: K; _7 xMediaTraffic, and AdOn Network.1 l0 ~2 W' X6 O& c' K
Don't popups get blocked by pop blocker software?$ U5 K5 C1 J, Y
No. Popups are served in a new browser window as if the visitor had opened the new window
$ D* K) l& E1 H8 Kthemselves.6 P6 N+ P/ V1 w( n; o Z
How many popups get served to the visitor?
7 l2 P5 S0 g1 [" fThe number of popups served varies depending on the PPV network. Some pop more frequently
. F0 {. n1 U. i/ H+ i& g9 f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( W: g8 s- g4 \9 |; ]# P% T7 G3 O
serving this kind of advertising, so they have to toe the line between keeping their software
- [1 }6 v* R8 r' e* A+ adownloaded and still making a profit. ]4 n( z3 Y$ J& `# A% K1 G
Isn't this type of software bad? Why would anyone keep it on their computer?
5 r3 e: h) R3 _, zNo, this type of software doesn't harm the user's computer.
9 [0 }0 }$ I; q# Z/ _7 W2 WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 f- O7 v; r9 [# ~! \, x% Z f; d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so. T9 t* p7 Q. y# G, M1 c* K
that they can continue to have access to the incentive.7 u0 x! S+ O! {" R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ f* L, P* \+ W, l
How to Get Accepted into a CPA Network
& `# M$ b/ k5 N$ z1 J6 SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ g! B! j) f7 H- ^9 g. ]1 C$ jto start looking for networks is Offervault which lists offers and lets you compare payouts across
, L3 r) [) q: T6 J* w3 idifferent networks.
+ L: A. _0 t: i1 z$ ~$ N. MOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! h2 \8 W: j, I0 b8 q2 f! ?5 japplication and be as specific as possible about your promotion methods. Usually some time after9 M( Y. Y8 n/ o. R
receiving your application, the company will call to interview you. The phone interview is a critical
% r" j( y0 l) f, }# X+ w) g& Vpart of the application process, and most networks will deny your application outright if they can't get# C; d) [- q3 N2 e* P( d% M, s
you on the phone.3 z. N: C* w0 v' X9 D+ y" F
Often, the person who does your phone interview will actually become your affiliate manager after; C' }* }8 X0 _' u7 |
you get accepted, so it's a good time to put your best food forward." @3 K. W( O0 f7 G" I
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 P+ e- H# w4 Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' H' P T2 w' ?! Q* z5 d8 {+ x% T/ `What methods do you use to market offers?/ E6 B& A0 y1 m: n+ F0 W' A
Do you already have a website you will be using?
+ A& _; W- \3 @/ sHow much is your advertising budget?
. B4 U; D( I& w( _6 YWhat other networks are you a member of?# I. j: V7 t( e( r: b( \
Who are your affiliate managers at these networks?
) F1 Y- a3 ]+ RDo you use social media (Facebook, twitter, etc.) to market offers?3 A! i* R4 ?4 [% M4 |/ v- N
How much traffic can you drive?) b$ ]3 a4 A6 |% T/ s' v
Do you have a personal recommendation from anyone who is already a member?/ D1 N+ u$ C! v' @+ U
Once you provide satisfactory answers to these questions, the network will approve or deny your0 w; Q: Q" l4 B0 b S
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 {" y) \1 A9 e5 ~8 q4 g1 u. Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
( ^; b5 H: {! ~for the network can be helpful.. t7 v1 e1 [/ n1 x+ R
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 L' y$ n! Y0 o! k
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ ~& Q4 V O9 @* C& ~) s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' E) N0 ]' g. U( \- W
people can open a lot of doors as far as networks are concerned.
1 O6 W6 R; a# @7 J3 Z" iAfter You Join a CPA Network
) o- b2 F) r9 P J& l7 W) T; ^2 cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( v/ R- F/ f% `6 T4 b0 v
and make an attempt to get to know them a little bit.
& v+ I% a; D$ J+ K% rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) ]. W+ h' ?) f. e( Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get2 Q: M4 i5 ]5 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: e+ P0 x4 ^: m1 h7 s! I" a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ X6 [2 Q. ~3 E% V. I% Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 Z( R+ w. e4 L" P4 {+ I6 ?: ~email.
3 @3 J( }( s8 UFor more helpful info about dealing with affiliate managers, check out:% p3 @$ V2 f d' G
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 |" o: o/ U7 ]5 U6 r& l; T) _http://www.mrgreen.am/affiliate- ... iate-managers-want/ ?& J: F' q8 w* o+ u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 v' C ^0 _: N3 M* y. fSet Up Web Hosting E m; y3 m8 h5 V! r$ D \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 L( Y4 x- y8 v- d0 m3 B% Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 n0 ]6 d$ T' G/ m5 B, l
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 w1 [% j2 Y6 M b* H
whoever else is on the same server as you.
& L+ b" p1 T8 o$ ?& E' XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! e: f7 A* t. G0 Denough that the visitor can't close the window before your pop up is even shown. You have about 3 F+ ^3 ~4 l2 K( r5 {* k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# P; I2 @' t) p( D% V3 Y/ G5 }$ E
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 Q. O5 N( @* U! M( L1 K( V
house full of roommates (hosting customers).
# j3 D% @2 j& ?/ O! ~9 A( qIn shared hosting, this is like having roommates where everyone has no specific designated area inside
8 R) S( S H6 `+ A& i( ?the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" q" k+ N! o% Pfit.% J, ~5 k# ~) e S4 p- r" T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) J+ ~0 _/ C/ F3 I+ p! Gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate) J/ i. n9 P) h" j+ [' e
their food. Everyone else's food in the house has less space to take advantage of.; N0 [1 J5 R; F E, ~3 w7 n
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- ~, s+ J- S5 T: ~
any type of hosting this is a bad thing, and especially while running PPV traffic.9 i/ E6 R0 j8 u; c5 @
In the case of a virtual private server (VPS), everyone in the house has their own designated space; q# L, t% Z7 V( ?/ S8 o
inside the fridge to put their food, and other roommates can't come into that space. The server is; w/ P. g$ `' L& Z N
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 f. `$ x+ t) ~9 w1 \7 T4 NA dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 V; A! }1 }; L2 Y0 H0 b# i! ]7 Abelong to you and no one else can use up those resources. This makes it possible to serve much more
) ]- O3 n* q. m( _traffic, faster.
1 k, J* T/ q% K4 v y! RAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 n9 z7 Y2 m& n* {$ U6 P: m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 B0 C7 U, x+ k' a% Y0 e! K% Shere:
0 I$ T+ J) W! l8 @7 n/ \7 Uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-& K9 G: {+ S4 P* ]3 i. u
VPS&highlight=hosting
% R( j; y' t) R9 wDedicated-Hosting-vs Shared-Hosting9 H, i% x2 G6 o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: n' V b! D7 G$ H* ?3 s8 u
Hosting...Your-thoughts
4 }, f/ w; M; r8 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. O C- N9 }* }4 Q0 Q: R* z
Hosting Providers for PPV- O6 w* ]. |( T! w5 }9 |7 k
Beyond Hosting
* k# F, ?3 i n+ T( Lhttp://beyondhosting.net/1 P; q ~. B( r; Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( }3 M: Y0 n: k# s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ L' i+ i L! S) J6 ^direct linking with PPV. Also, these guys provide great support.
& M t# f8 @" r/ |; i$ {0 DProsper202 Optimized Hosting
6 q Y: E3 b2 D5 O2 l$ Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ Z/ _. z* b7 K
CPVLab Optimized Hosting
- P: _) Y7 G! P% Z4 }3 `* W2 T! Ahttp://beyondhosting.net/CPVLab-Hosting/
. x+ Z1 k% {; i+ s0 K: d' k4 h0 YDomain Names for PPV
4 e( B; E/ T5 n- E6 t6 M! UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 T& A. S2 w. w" y) C W. pwhere you're going to host your tracking software and your landing pages if you decide to make them. N: v- g2 I f9 j# ?0 E: I! e9 _1 N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 P+ k- h/ Z; V$ e9 F) Z% S
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 S; O1 Y( S; m2 F) ?! v# L# ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 L, @* D4 W: {% C) P& G0 zterm or build a whole website.2 q9 g) x+ ?* b1 r( l
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" P: ]# n& L5 _& y; Ztracking software on your domain. This is really important, because it is necessary to track your# S; b& H+ D1 }+ Z
conversions down to keyword level so that you can optimize your campaigns. Without proper' u! q8 j& p- a: ?7 \4 i. B
tracking, it is impossible to know what is working and what isn't.
! u' U. m# S3 }" ^% N0 w. l- fTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 t* p" h5 `' b( \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! z5 x7 R5 |/ D) T
Prosper202! Y6 D9 N, g5 l8 B
http://prosper.tracking202.com/apps/3 S/ E' ~- i) `* @8 e; `- e4 q
CPV Lab0 }' a) j. A3 D* K5 b$ u" s+ J/ R
http://cpvlab.com/
' M4 o/ `6 |8 jCPVLab Help Videos9 I& ^9 a d% s2 n9 N" Z1 E5 h0 v
http://ppvlab.com/oweiw/oiurw/vdm.htm) n5 M6 r6 o2 f) H8 J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 Z4 q1 [/ T V- q0 y
industry standard.: |$ E- R* O9 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ S* z4 l2 f% s1 D4 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
W; n# U& s6 s# L; cgood support if you have problems with your installation.0 M; X" X/ |' I8 O
Tracking 202, \: Q1 ?: Z& |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ q% L: |5 t3 f- [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( P1 W3 j. F6 {) C4 r6 n: [# Sarea.
1 n p8 j7 b' `, a D0 G5 q. |If you choose this option, keep in mind that your tracking software, one of the most important parts of
! N% V. m J% G1 oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 P7 j9 Z: C6 {6 ?- ?
interface, and their hosting.
9 V& {) b7 Y2 ^/ g, Y* uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( j) u3 A7 }$ T$ P, O% ^) Y
and targets which you are bidding on. Leaving this up to chance in order to save money could0 P! V3 s. `9 J& N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ M5 x$ o. u0 H' k3 I
were using.
8 t/ V3 y- _( d. l0 w* Q& o9 d& c0 B* KChoose An Offer
% H1 I, A1 V- h9 c* \( \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& v% J' w, S' n- U- o; A0 `
Lesson on Offer Selection
3 M/ V5 @0 q$ \# D( phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
* k& c0 X, f" U$ x! q9 wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ ?! y5 o, L- _$ gTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' W. W6 y: J o# O
LeadImpact as the traffic source.
& [6 I l) ?7 m5 A9 _! JNow the best way to learn how to put all of this together is to just get started. For some variation in
0 U5 w1 J' {4 l, N Q2 m* U* Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) k4 A$ n7 e9 @& d. [! ?campaign.
, w" k% W1 D% O5 s& b8 w dWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& N+ y5 C( ?: D7 }& N
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 v- U" h0 \( i1 @( E+ o- j
that all traffic is accepted.4 C) Q, f6 m: J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 w" I0 ~! E$ X$ \7 R. |This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: F. J s/ ~( }4 h3 E" T
get creatives like banners or images specifically for the offer.& d* `# H! g U( u; j3 B) f# i/ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: g" \* z( V8 |, J# R# m; V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ ~) O0 y( q$ r; w: a! {4 m, I" A3 f
track my keywords. Without doing this, it isn't possible to see what's converting.
/ D' ]$ |( d# `( SIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 J: {+ @7 w' j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( e1 L0 C! h5 t- z! p: c
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 R: O* Y* M7 D" s$ D9 n/ M+ {
bottom of the page:! T2 V$ _- r, w8 }
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
* t/ I5 F% @* p" q# |' |Click on the offer → pixels → Add a new pixel and this comes up:* i4 @7 Q1 D: ]' e" i; a: Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 E/ m- w1 @# A$ e# i& k
from your software into the box that says 'Enter URL of image to load'.4 H" R- ]2 ?+ t5 D* x& Q
Once you do this, it should look like this:: W4 A J h1 [/ h* O0 [6 O8 W$ m' N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 h, [+ o. j1 T* k1 r
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( h# V; I3 S8 d( ]: u5 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 c: A! ^3 E+ P0 o. Q0 n& E8 `& p
Prosper or CPVLab., i. C+ m& ?$ p# c2 e( T" P" N
# _% a# l5 [+ N% E6 H8 [4 @ |
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