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PPV GUIDE [PPV新手入门][28页]1 W; ]0 P$ m' I8 Y
详细的请下载电子书！6 i7 u7 q; ?- y3 W2 ^- t* R; X
! Q; G; L" u- u
. @% y- a1 q2 b& [+ |Newbie Guide
6 P$ @2 M4 [4 l# I3 a8 zPPVPlaybook.com/ H# r) o, c, r# ]3 j" D
Tracy Shaffer
! ~# f3 r1 h1 j. t8 Z" |: G3 |David Ford
- D8 W" q6 w. I6 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" b5 T" z9 c9 _3 |
Getting Your Mind Right to Start Affiliate Marketing6 p/ B+ p* v! i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ H( [* O& H+ d! ^0 h+ `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( U* o- P$ Q/ n! t8 eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, d6 N8 O ^. }% Q9 q" Vwith any success, these claims are laughable and far from the truth.. H% a) J( O0 q/ h; @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 i* P7 Y* I! }3 Y
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 C2 e0 k7 h T. V x) z$ cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
! n/ H' b7 ?% u) W, `" hoverhead.
9 I0 G# o. r, [" {$ N0 JThe winners in this business are the ones with persistence when nothing works, who know there's& A/ G! t2 i' w1 h0 a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 ], U* b: }! ? w' D; ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 V2 n& r0 V% B- h* P1 n1 C! Q1 M8 nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ f4 O j- H: Z: A9 I/ w, C4 UMost of these things happen suddenly and without warning, and they all contribute to the amazing! c R D5 S" N2 J+ t0 O. {( l
learning experience available to anyone with a few hundred bucks and the ability to open an
4 E) Z& T E+ V& iadvertising account.
8 o J" ^! r) p/ s4 V: sYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 n) H5 h, h; v" ]6 p$ uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 z( Y/ n' q" p9 h1 L, Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 V0 ~9 J* q# L. O; ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
}' a; G" Y( b% n$ YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% u e# S) E+ P1 }' [started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, l# W2 P# ]) |1 }started building.
2 T! r. t# ? V5 {, nThings you need to get started:
* `% W* x$ m+ {" |$ h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 B8 q- \3 Q1 I6 w
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), T* X! u- ~: s% g+ h7 {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% }: O1 m }8 B$ |+ }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 r, r- j5 z3 R/ i2 ?; uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 d Y8 ~0 T. w9 S$ r4 ~
with PPV.* z6 T; m) A& f3 U: `) z7 j
Basic Getting Started Definitions
/ x" o) I. r7 j( ^; wAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 | n, Z: H3 W3 [$ `0 F0 ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" i$ O% u) }) w# e3 a% Z! E6 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% M$ T) n) r0 ]- |9 N. O0 b* M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% d* I8 Q" a! l! p: b7 _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 e- _% f% V K# |9 N0 S+ H
receives a commission on that product. An example would be the Amazon.com Associates program,
) L9 L+ ~' i! Y5 b! S: iComission Junction or Clickbank.
) X) c8 D# f$ k, g3 b8 I$ Y: p5 fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; z. I) m9 m' u, G) C; o
an action like filling out a form, submitting their email address, signing up for a service or sometimes
P+ p4 x3 D% }7 i$ a( x- Obuying a product. An example would be Ads4Dough or Neverblue.
0 C$ Z A& |% h. G5 U) S0 k, BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: @* i; E# T* q+ F; `# B% p+ paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
3 P- n" ~1 Y% }related to an affiliate's account at the network. Having a good relationship with your affiliate manager/ ^$ N6 _5 V+ E- u/ E k
right from the start can really help you.
, `& j3 Q' T( K0 a( I( C* JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 q' ~* d& u2 }& N4 u: u! v
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; S7 s; i0 w0 B- \+ g6 \
view, starting anywhere from .01 or .015.( T0 G( L- M2 ?
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ J2 U( q, ^1 ?! o* c6 h+ | J. m* ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, m0 A- i: y9 A; z0 j/ s' p- \
MediaTraffic, and AdOn Network.
! |# k& d5 O) ^1 j( m: I. r9 G# ?Don't popups get blocked by pop blocker software?
& K2 r6 X) |: c! U7 SNo. Popups are served in a new browser window as if the visitor had opened the new window9 S4 S' r6 d* f- l/ y! ^9 U
themselves.- D& ^+ b& r% ]0 W5 u; F, w$ ~" a
How many popups get served to the visitor?
& J* b* O# a/ w. [7 Q4 }The number of popups served varies depending on the PPV network. Some pop more frequently% i* j4 G' P( y7 C4 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. q" H4 {5 @- G0 N. w9 t; hserving this kind of advertising, so they have to toe the line between keeping their software
D6 [# ^9 L* A2 ^+ `4 {. u5 r- Wdownloaded and still making a profit.2 R; G) \2 `& W0 X, R& `
Isn't this type of software bad? Why would anyone keep it on their computer?
! l# M# z" W& U! n; yNo, this type of software doesn't harm the user's computer.
/ c. i4 Q1 R6 W: X$ I/ a) CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 S* [# W+ ]2 q6 s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 }9 Q+ J/ N. z3 f& J3 Z! `that they can continue to have access to the incentive.9 s: O$ x* I- W0 I; s' y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) f& T8 Q; e$ w# L
How to Get Accepted into a CPA Network
( V% F1 r" w, T) z \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- F+ E" F; }* I. |3 jto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ n4 ?6 o/ Q9 A9 B9 I+ gdifferent networks.
( u' L' h. m# s5 d. r$ GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. J7 ^8 ^/ R. F m7 Rapplication and be as specific as possible about your promotion methods. Usually some time after
. u9 O& ~- T! B/ f) Ireceiving your application, the company will call to interview you. The phone interview is a critical" E8 s2 U8 G1 K& D
part of the application process, and most networks will deny your application outright if they can't get
% Z9 G/ \+ p9 T# D$ ^ p2 _* s+ kyou on the phone.5 I1 p% Q' G# ]* W0 r: A
Often, the person who does your phone interview will actually become your affiliate manager after8 p2 r- }" P0 A
you get accepted, so it's a good time to put your best food forward.8 Q) Q: c5 V7 \ t+ ~9 e
You might not relish at the idea of someone grilling you about your internet marketing methods over
/ \. Q* T% [$ ]7 U9 R( xthe phone, but trust me, this part is critical. Have answers in mind for the questions:$ c1 ?; A/ ? ~$ R) I$ |4 k
What methods do you use to market offers?6 f0 \# U0 S5 d" z8 h4 [
Do you already have a website you will be using?
# r2 x, O7 ?' f2 N7 k$ H/ E. KHow much is your advertising budget?" y: [/ k4 W3 @# N
What other networks are you a member of?
6 {, l- @* }" k% K+ t0 N# \. T4 UWho are your affiliate managers at these networks?
; h! ~6 U) b- S6 R8 H% Y4 d* K; {+ O/ rDo you use social media (Facebook, twitter, etc.) to market offers?+ Z% R: A7 q% C3 s e; q+ U. M' z7 I
How much traffic can you drive?# b- Y1 P/ r# [1 T
Do you have a personal recommendation from anyone who is already a member?+ L- I" t# E$ \" \9 R: Q+ d6 T3 S3 A
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ l3 a! `4 a* f( \; Xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
8 l8 A5 } y: \- ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ p5 b6 p; b; ~) r7 N- U
for the network can be helpful./ H) z& s/ G; `$ p- r V
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ y# t u3 ]0 E- }( xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ B) r4 I2 D/ P6 u' o$ e7 k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* ?7 s# g8 V2 {: i/ bpeople can open a lot of doors as far as networks are concerned. \. d& y+ l" c' h
After You Join a CPA Network
, E$ X: `2 x1 M3 P8 t. QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. t: b8 P3 u4 X! ~) s. r7 mand make an attempt to get to know them a little bit.
, X7 m! {5 B- o( [Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: @! v% E4 J. _3 y' Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
) x$ r0 {' Y+ u) M) C0 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 ]( o+ e1 a# [4 ?: y; h! F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, o0 G8 H6 I) Y+ Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: t8 M- e; Z! @' t% F; {
email.
& G; x+ }4 H% A. N' GFor more helpful info about dealing with affiliate managers, check out:
) S# n# P& r$ }3 z4 Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/; _) E' A, [5 v/ Y a
http://www.mrgreen.am/affiliate- ... iate-managers-want/" l6 a: O) v+ a) F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 t2 I+ L: a$ h" y4 X4 o
Set Up Web Hosting
$ @: Z: |6 o6 S. T8 `) [0 uGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& f$ s; n% e4 R) y, Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared& r. W6 H" G# _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ {2 p5 ~& `$ x3 Pwhoever else is on the same server as you.) s# k. ^3 I6 ? W# w+ a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 \/ A6 v$ M( A0 h+ Y3 |% a: p& x; genough that the visitor can't close the window before your pop up is even shown. You have about 3; r) O$ N$ F: b: ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 W+ U* H6 q+ E4 E$ F: m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% Q5 M, R1 P0 w+ ^- xhouse full of roommates (hosting customers).
^% N% a. M7 |4 D: W- D( \ IIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 b% Z) ^ Q; J6 N5 jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 g# |! h% s: O5 Z& E7 B2 rfit.4 H& q! v, ] `/ R! I: a; f' O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% A& x5 s2 i3 E1 Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 h& e: a/ u; l e" H3 K- w
their food. Everyone else's food in the house has less space to take advantage of.
* Y1 p8 K- q) vIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 c* P5 X1 M ?& b' O) m0 c8 rany type of hosting this is a bad thing, and especially while running PPV traffic.
$ S; P/ p- w {$ {In the case of a virtual private server (VPS), everyone in the house has their own designated space; h, w1 \8 P$ Y/ y
inside the fridge to put their food, and other roommates can't come into that space. The server is e( H- ] M* d
partitioned, so that each customer can only use a specific amount of resources at any given time.7 M! f4 B7 b1 d/ l9 B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 _, {1 G4 r# Q- ~belong to you and no one else can use up those resources. This makes it possible to serve much more$ q* C( p8 s9 \$ K1 Z2 M
traffic, faster.
: c4 e4 T1 V& m$ FAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- m* O* f% {1 L- ] o4 N9 ^
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* m6 l, y* m/ g5 ^% g& s
here:
- P l5 l) t/ i7 Y1 w$ h5 i+ chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- F6 V; h2 C0 K* r3 W
VPS&highlight=hosting
, A0 Q9 ]( x( Z- \) WDedicated-Hosting-vs Shared-Hosting
' n; B' J9 d. @# L2 Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! S, E' u' `0 C; e; Z
Hosting...Your-thoughts& N% S9 O. }; q* C. K) W# X& O6 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 }8 m& b( o* b6 v) p7 `Hosting Providers for PPV
0 ^, W8 j- r, o9 C7 {. kBeyond Hosting% q- Y, c3 ^5 I7 N
http://beyondhosting.net/
$ Y0 R0 e- g& u) t D$ G7 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 W0 G D0 G& L) {: g
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 I# |( r9 i# p/ Z2 S& Fdirect linking with PPV. Also, these guys provide great support.
2 _$ i# A4 N5 F& `- LProsper202 Optimized Hosting
! Z$ T4 u; S+ C; T4 J2 @2 v: ? f* |http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; s9 ? w! N T9 ^ |* U
CPVLab Optimized Hosting
- l# m) `5 |& f. p' \6 mhttp://beyondhosting.net/CPVLab-Hosting/% e/ e% O! e$ d+ L; H1 R! n
Domain Names for PPV5 M0 k2 s* s) e* |- M! h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% P& c) n7 C* U& B, ?- J" swhere you're going to host your tracking software and your landing pages if you decide to make them.* D# |5 I* p1 h7 A: o8 n
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ G$ @ U3 e& k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: e" R/ L+ }9 K, l1 g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 ~7 o( x. n% S w, G: G- ^term or build a whole website.
6 \6 _3 @2 k, BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install- n& v# ~* [( f. X {2 V: h+ |
tracking software on your domain. This is really important, because it is necessary to track your7 Q- ~! T; T. b; R z7 G
conversions down to keyword level so that you can optimize your campaigns. Without proper2 _' d/ x& {: g% U6 l$ b
tracking, it is impossible to know what is working and what isn't.
/ u4 n3 m; R+ F! TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
C9 [5 [: S. i" i' gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& j; |8 }- o! s6 `3 h+ `/ GProsper202! Z9 ?* l% ]# S
http://prosper.tracking202.com/apps/
& ]! h1 T5 F* Y. @! LCPV Lab
7 p8 e$ \5 j0 G# c' e! {9 X4 U. Shttp://cpvlab.com/9 b; ], o6 W$ l
CPVLab Help Videos
" K: c/ c3 x) [: x, z* Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm
4 l' {, l0 Y& t: a( K2 ^) bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) S0 t6 c7 E) H( d0 [" M1 M
industry standard.# m8 D( ~9 o" ~& F# c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- D/ t5 X2 R" b9 _# t0 U. g' A
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 q1 {+ s- g) m. b& q. Q# X
good support if you have problems with your installation.
) o7 ?+ }0 j2 E+ kTracking 202
# b* z# r- B. MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) Y& d; Z$ V( W& `" a3 [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 @* d6 o! K5 C& D: y8 J# `; V- U* J* I% I
area.7 t ^# P! l* t' ]
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 {5 T8 q; K1 P& p8 n: Z9 i* f! Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) V4 f1 K% C) J- l6 E9 f! j& V8 m) Kinterface, and their hosting.1 i! V x9 F( M6 Q- ]1 \9 x* e
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: _6 r+ R Q+ K% O+ H7 O
and targets which you are bidding on. Leaving this up to chance in order to save money could: c" n/ }/ R, `+ \& r& K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ @; j( O% K8 p2 S/ O0 o7 X& ]/ x1 Owere using.
* N% {8 S% [* M8 C+ w1 AChoose An Offer
4 {5 m# [* h: s' a# K4 ^Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( X/ n9 G* Z' c/ RLesson on Offer Selection! b4 Z& f! [1 K' C( V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( {' e$ I3 L$ J: fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* J5 K0 ?3 I2 V N* P% \" j j6 w0 B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ {# c8 q: P; S2 S- m6 T8 z' K
LeadImpact as the traffic source.
: [2 v1 m1 [( L3 m' Q6 [6 `Now the best way to learn how to put all of this together is to just get started. For some variation in: C; N" y. k6 K; F" A$ W' V9 e
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- e. k( S2 q7 J" b! S2 d' z: _+ l
campaign.
$ l( G% _! ]5 q5 t2 O" X2 B0 n$ q fWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 l7 k) p# H- e6 D( Z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& J3 }1 k# ~! [+ Pthat all traffic is accepted." G6 `7 R7 z4 X4 a5 X0 ~7 X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 d& ? n* Q2 K. Z+ |! t
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 K5 r. c6 {' h. V9 z: @5 |5 \9 Sget creatives like banners or images specifically for the offer.2 o/ S5 o y6 d) L i/ G, N5 ~9 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& t4 z, C0 F. ^. r1 Z& O4 f4 ~4 d* h
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. o5 X- d4 r. K& q0 J
track my keywords. Without doing this, it isn't possible to see what's converting.
% c1 O2 S! _4 ]' vIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* R% z) D0 S: o. ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 c' K: c/ b- m5 f' K( e* I6 Z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 b7 s& _: \+ D$ S
bottom of the page:
' `" \) h5 T$ \$ r- N! xNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 F( G6 O; V, [9 l) p) O7 U9 _
Click on the offer → pixels → Add a new pixel and this comes up:* S6 Z2 P, Z: f7 n
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' Z! ~% w8 w( n7 I- E1 W5 @5 v8 n
from your software into the box that says 'Enter URL of image to load'.
' K- I! B- w2 T* `; ]Once you do this, it should look like this:- `( M! s! ?; ]5 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 Z; t; d) Z2 B7 i( P6 J8 P5 D% j, y+ FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 \/ J% ]. a. J* V4 X; m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' v# o! g8 R! r& V! o& |$ O8 ?5 EProsper or CPVLab.
/ o$ c% z4 G9 W: E; n! [& Q* u0 R; v6 a+ {" g
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发表于 2012-12-27 18:47:17
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