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PPV GUIDE [PPV新手入门][28页]
. O' Z, w1 P' |1 q% O详细的请下载电子书！
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Newbie Guide
; R# D' t. y" R$ V$ g* p+ }PPVPlaybook.com- w7 ?* r3 `3 c- e; G3 i: q( \
Tracy Shaffer2 G% ~6 T; d" i' a7 {
David Ford
& _, L- H8 l9 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 J Q+ j+ b% Z! G4 {- i3 `
Getting Your Mind Right to Start Affiliate Marketing" S: F$ m" `3 S& v& z8 w8 s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& v9 R1 E2 }- o2 {# K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! i+ |) k. R* E! B% Xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 E- ~" v+ m, y. ~" `; P5 g9 Y- Fwith any success, these claims are laughable and far from the truth.
. r! p7 U# E. p& d. bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. e7 p" Z) u9 v. X/ A2 H% {
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- X, Y5 ~6 A2 @+ ^; I3 hthe ability for a marketer to be a one person shop and make an incredible amount of money with low( j, f) w4 }' F0 E% }$ ~
overhead.+ o* w/ H5 d1 a. K. r
The winners in this business are the ones with persistence when nothing works, who know there's( f0 G7 S( S2 o& R: Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& d/ c9 J4 q$ ?8 `, iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
; F' e8 C9 {. \stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 k3 i. N$ F6 F: P) o0 m
Most of these things happen suddenly and without warning, and they all contribute to the amazing
7 R {3 U5 @$ n* l/ K* G/ Plearning experience available to anyone with a few hundred bucks and the ability to open an. F6 m! s6 T! ~. f! T0 {
advertising account.% w7 e7 K3 c/ k* f2 `8 Z/ X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! L: \5 g) @, }4 n X' f2 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ ]3 x9 R/ R1 {9 T) U) Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 M* x# w3 O2 i# f+ B! @! B
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 I& G1 U0 {/ t6 Z' q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# h! t# c) z! w: Z8 w# h3 _; U9 E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 \& r7 q1 Y- |2 r/ G
started building.3 d9 C5 Y3 e" c# C7 G0 [- I
Things you need to get started:
- t' h; H4 A j; c0 J! m1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 M# c' y/ I1 W: v. C- O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 X' _7 \& j- N( u+ ?5 s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' n3 H: M* {, h U' D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ H( c' K( a5 V; V' r+ v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" q8 P1 ]6 j4 J/ J+ x, s
with PPV.
7 ?& `( L8 {* P* c3 sBasic Getting Started Definitions, v6 |6 b8 T& p. E5 J" e9 v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! e k! I& }% I# f
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 v2 v9 D2 z6 `1 ?7 m G4 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ x9 l: o+ G! M. p6 ?$ Q% P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# S$ \: }. ^" G5 @. b" F$ q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& E; {+ P( E6 p
receives a commission on that product. An example would be the Amazon.com Associates program,0 l0 D# ~( h/ U& m! p0 E8 _6 c. I" P
Comission Junction or Clickbank.
, t/ Q E7 B3 _" Y' ^, B) |9 C1 ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& v! {8 W+ L, e) @. Wan action like filling out a form, submitting their email address, signing up for a service or sometimes' D' ?: C! g) Z4 c
buying a product. An example would be Ads4Dough or Neverblue.
- ^4 Q# B- _9 kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: L. b7 C9 h$ Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ E% |. t2 v6 `$ w0 m0 T o$ erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
" W, j9 q- W3 l# `8 L7 Bright from the start can really help you.+ L& F% A: Q( T' B( w
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; Z) V7 H& `. E8 f$ |7 jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
c# s' X) ~; ?7 T) ?0 X7 Hview, starting anywhere from .01 or .015.
: k7 R# @( d/ s+ ~6 ?* lIn order to use this type of internet traffic, the affiliate can sign up with a number of different( N( ]! W6 s$ E2 P3 z, v$ r* | t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. M: |; J1 l$ a( V) b
MediaTraffic, and AdOn Network.
3 t$ g* h ~: D6 v: z& g, k# ~Don't popups get blocked by pop blocker software?
. G& `# T5 @% ~No. Popups are served in a new browser window as if the visitor had opened the new window% [" ~& E" j" a; P+ X! _% q
themselves.3 X" L9 A; y" m; z
How many popups get served to the visitor?
/ ]0 S- z" X: r; n, ~/ EThe number of popups served varies depending on the PPV network. Some pop more frequently/ b$ O' i1 F3 ]: ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 Y1 C( J8 M' }1 k8 {
serving this kind of advertising, so they have to toe the line between keeping their software
8 E- L" ]/ u+ D$ |. r( gdownloaded and still making a profit.- h% c! g% W$ }% | k+ \5 g* c' Q
Isn't this type of software bad? Why would anyone keep it on their computer?
; S {7 e( B8 DNo, this type of software doesn't harm the user's computer.; K V6 W6 C, s' Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ d, ~3 b6 ]0 l% d' ~8 X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 ?$ X* k D2 T1 A' Lthat they can continue to have access to the incentive.5 \" F: u& \3 ]6 z& p, G! B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* n" Q/ S. Z2 N$ T UHow to Get Accepted into a CPA Network
2 k$ I7 Q) N5 U) H9 B% k! e, hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
U7 H+ `2 ^' ~( K( Rto start looking for networks is Offervault which lists offers and lets you compare payouts across* D I/ D1 p5 I) O" w( {- r; w8 u3 D
different networks.
2 j, f! W$ x) v6 R4 h2 POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& ?6 u/ J, O V6 z( I0 h+ U; G
application and be as specific as possible about your promotion methods. Usually some time after
1 X* G3 ~& F$ E& r5 L7 }receiving your application, the company will call to interview you. The phone interview is a critical1 y2 s6 E. B" c3 k8 u2 M6 J, D* ?/ q" i
part of the application process, and most networks will deny your application outright if they can't get
! y+ Z: d: q1 F/ ?$ w* H: z, Oyou on the phone.
* E5 ~6 y! x( f" VOften, the person who does your phone interview will actually become your affiliate manager after
; D5 ]# c+ `8 ^7 F; z& ?1 _you get accepted, so it's a good time to put your best food forward.
2 Z+ a9 X/ `2 A ]+ m& i3 p- mYou might not relish at the idea of someone grilling you about your internet marketing methods over
# @+ j, t W* {; Y, }the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 W6 k' t, U' VWhat methods do you use to market offers?+ B L7 R/ O8 z# p& d9 V
Do you already have a website you will be using?
$ y2 P2 t# `$ DHow much is your advertising budget?
5 c6 `5 g1 V7 i0 ]What other networks are you a member of? w+ l2 M! j0 }+ s+ d# M( U
Who are your affiliate managers at these networks?. q2 p/ |& q2 F
Do you use social media (Facebook, twitter, etc.) to market offers?
, |8 @# g9 W. h9 X: Y6 \How much traffic can you drive?
+ `/ w7 X* Z# G# sDo you have a personal recommendation from anyone who is already a member?
1 L/ P' H/ S; T6 L" ROnce you provide satisfactory answers to these questions, the network will approve or deny your; M. A. z6 n: G5 v. R
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. o( c: M6 v' [7 G/ V( U( Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 Y5 m+ H8 `+ {' jfor the network can be helpful.: g; F7 c( }+ `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
Q# V( t3 Q; y/ gSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ |8 [* j* Q" ~/ n$ V" nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. t/ N. `; y& w7 a6 D* c, `people can open a lot of doors as far as networks are concerned.0 \6 y- K( t) R! ~, b9 }5 C
After You Join a CPA Network" F1 E& d$ Z1 J+ |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" q) O/ {+ @0 R# h' s: _
and make an attempt to get to know them a little bit.
, n& k) I+ m6 ?Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* b4 q7 \4 ^( w# A" }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 Q: V* O7 A8 s$ \) ~" ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" z* y: W" r, U0 T; @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& {% U* L0 c* h% y: f% ^
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; q9 b. W& l2 i
email.; }) H: [3 _9 i) E
For more helpful info about dealing with affiliate managers, check out:
. W7 t/ p9 A+ Khttp://ppvplaybook.com/blog/musi ... -affiliate-manager// a4 n9 p" V N! I5 P& Q1 x1 B& r- y9 U9 _
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 Y `7 [" x/ t4 I X: }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ k2 D" c' I, q9 B% A; H! iSet Up Web Hosting
, b6 q1 X6 I: CGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 T3 k2 C/ W) i( u
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
- X1 g+ @* i( J% |* ]" ]% I6 shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 z* Q& E' e6 P) f0 R6 Lwhoever else is on the same server as you.
( y+ N/ q& y" D% N# \8 NSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 Z# l& P% X8 e3 c. s
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ D2 a4 U; N, s! Wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. Z0 P7 A8 n+ r; \8 KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ l! X1 c0 n% n) K- h( t9 ^) {* t
house full of roommates (hosting customers)." B+ ]( l. r7 C o
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ g& m% ^, |+ }$ v1 J$ othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& I) A4 F5 P' w, |2 z0 j( Tfit.
' G4 t; ~- Q* y# cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: W, E5 T# C0 R! Ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate
" m# L5 v& X# a2 {their food. Everyone else's food in the house has less space to take advantage of.
4 M/ h) Y! B8 {If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 }/ e3 {7 c, g8 H
any type of hosting this is a bad thing, and especially while running PPV traffic.
6 i7 b0 d4 l; o$ zIn the case of a virtual private server (VPS), everyone in the house has their own designated space
. H, l+ R8 ~7 f. v8 hinside the fridge to put their food, and other roommates can't come into that space. The server is5 O: e4 s6 r2 Q; m3 f' c
partitioned, so that each customer can only use a specific amount of resources at any given time.
: [' t' ?6 R& E3 n' Y9 eA dedicated server would be like having the whole fridge to yourself. All of the server's resources' C, j6 B6 C8 n3 e$ e3 _) k; m1 u4 N# Z
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 f. w4 o( L, B F1 ntraffic, faster.
" d: a+ q. k( h; f$ B3 X" d( n% wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 Q2 t# I6 A& p* n8 W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; i3 P: w& O! M" x; z
here:
L% W9 f# Y7 I0 Z: \9 c$ p) T+ a7 \http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# r( H, p$ F% o) FVPS&highlight=hosting
$ r5 H: Z- q+ t- c |Dedicated-Hosting-vs Shared-Hosting3 U/ x7 w% p' \# N* j9 B
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; @6 T& T/ g; \6 M" @, x- T( v
Hosting...Your-thoughts; N! {) z9 j8 D8 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ |+ n4 q# d' u- y0 L. y- a
Hosting Providers for PPV
+ i, n, U2 Z1 T1 h+ w7 {' v0 nBeyond Hosting0 o1 k$ Q" f; }5 h. ]! h0 L E; J
http://beyondhosting.net/
4 L$ f& s( c/ e \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 a' R! R1 d% x8 D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% C3 m/ q- X; Ddirect linking with PPV. Also, these guys provide great support.
! e3 H$ \% W7 @+ R: W6 w7 OProsper202 Optimized Hosting
& d* N- W, ]- X/ O& U; ^/ T! zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; L7 c. k& J( N! {5 I# }- a: \
CPVLab Optimized Hosting
" r+ r" j) B1 h! Q7 F' phttp://beyondhosting.net/CPVLab-Hosting// T4 G! F6 v- r
Domain Names for PPV
; v! Y- F2 J) w9 L/ n4 gOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. A$ |9 S, u/ I4 h) q M" I
where you're going to host your tracking software and your landing pages if you decide to make them.' Y% N `6 ]: c, z3 I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 I. z/ _: N4 ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,! l! f2 R) K! i0 _6 U& Y+ M
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 o3 m0 h7 P$ M% Z( O
term or build a whole website.
/ ^( p0 L" _1 Y" JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install7 \1 o! `! p( n9 i
tracking software on your domain. This is really important, because it is necessary to track your# J9 R% @; L8 n8 L6 h
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 }* M: d3 t6 u- Z, B7 J: F9 z; otracking, it is impossible to know what is working and what isn't.: m) S; d# o' ?; E; r: V8 O
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# O3 l2 _) b5 {' i, pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# Z& S4 c( H' b0 ZProsper2029 W' c, F5 @. X/ C
http://prosper.tracking202.com/apps/! X$ I: W, i% b3 o6 x+ w
CPV Lab! D+ q& q3 V. q4 F4 P
http://cpvlab.com/
$ R$ B3 @2 f0 MCPVLab Help Videos
! N- j: o8 v1 w- {http://ppvlab.com/oweiw/oiurw/vdm.htm
9 M( V+ u4 ^5 {2 Y+ f& AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an" G/ G6 o2 M! s7 k5 T
industry standard.
& P/ B6 `9 x6 \! w* |6 {, s9 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* w4 v" @) L* XCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ Z8 f- q0 |3 B0 Z
good support if you have problems with your installation.& @8 y% X, k1 k
Tracking 202
- U6 X$ Y/ k# b0 z5 {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, f+ B6 b+ i' _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 n1 t2 Z/ k5 A/ m" uarea.1 V9 Z' n$ _, m3 Q/ c
If you choose this option, keep in mind that your tracking software, one of the most important parts of
M) J# g5 N; T1 R6 T; Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 F4 n) y5 Q) D( B1 \: ^interface, and their hosting.
9 Y; V9 O" B. ?8 zAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 @% H; b7 H! q; x0 ^2 c
and targets which you are bidding on. Leaving this up to chance in order to save money could B7 W: N$ {8 O7 p; E
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) L$ w8 I7 x9 V. `$ J8 E
were using.
" i- n1 w3 E7 r+ k3 ` vChoose An Offer
8 h7 T* G- m7 x- Q+ k B$ INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 f+ |9 m/ e8 S
Lesson on Offer Selection" o, f2 y# k) Q( h' O* i: T" {: h- U
http://www.ppvplaybook.com/forum ... on-Selecting-Offers% g7 w% P4 P! T6 j# _6 g8 |- Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, O7 n# U) b( j& F5 XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. }9 y; `& D+ bLeadImpact as the traffic source.# R$ G$ V" v0 Q0 W' p" V
Now the best way to learn how to put all of this together is to just get started. For some variation in
) b8 d2 `- O( s- H6 a6 g" i; ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% q1 O0 e5 J$ l: Kcampaign.
1 D, j! b. i: F0 sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' d& @7 Z0 n/ t. u9 Y; A+ {) lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& G# F2 I! ]4 H+ n/ Ythat all traffic is accepted.9 i' [9 X/ O( B" N( i# h0 r& y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( W# e9 r! K3 B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: ?, M: u+ {& Q1 e7 ~6 M1 N5 jget creatives like banners or images specifically for the offer.
7 E0 j& V7 X( P: h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 k' k, A+ V" O1 F. Z1 X+ R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 j" F8 C) y7 v& x# w
track my keywords. Without doing this, it isn't possible to see what's converting.
6 k' j$ o- e( l$ ?# NIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# b0 L; w5 O) ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; f) Q2 C4 i- F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 N$ Z N8 f6 t) H+ v3 ^& e4 f6 ~bottom of the page:6 Z& ~0 t+ F! n% ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! t* d2 H7 p3 aClick on the offer → pixels → Add a new pixel and this comes up:) k2 L- w: E9 }) r3 f) X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( \+ V" |8 F8 V. f( X8 }( {
from your software into the box that says 'Enter URL of image to load'.
. B4 ], B% @! _5 {, fOnce you do this, it should look like this:
& v, y9 E+ m8 m. o6 ?$ L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 B& [1 e5 h# I$ F+ v2 G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 F6 k6 o1 U7 ?$ P* W9 LNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ b- J5 D1 Q' @6 j* T
Prosper or CPVLab.0 H* L) `+ O* g* b3 K
. o( _& y) Y; _ I |
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