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PPV GUIDE [PPV新手入门][28页]
2 _2 ?3 d) f, C" d详细的请下载电子书！: o6 @ [, h h9 i! |5 }4 q9 f/ u
7 M, D9 @0 }$ f- \
7 Y6 g: c. s: nNewbie Guide2 Y( e) o7 T6 S2 V1 z
PPVPlaybook.com
, P- D e& D2 l4 X$ |9 q7 w0 h- |Tracy Shaffer
9 F( i( q4 K' u& o% FDavid Ford
: b$ W8 j$ c) z& Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ B4 _6 Y* U* d. YGetting Your Mind Right to Start Affiliate Marketing W1 N3 z! w0 ] j. B$ P; f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' s' g% \$ R/ W3 a; e1 Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 {% W% p1 J2 M0 M. @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 p& G7 G5 z! v0 \/ Y- c* q
with any success, these claims are laughable and far from the truth.
8 }& Y% Y8 y% |* z8 h) q3 o: YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. B" z2 j3 M/ u
flow management. The main benefits are the low barrier to entry compared to other businesses, and: w! }: C ?4 z1 v) M
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) @2 F6 @9 T" A' V2 W3 @3 M1 coverhead.
q6 Z3 } p* PThe winners in this business are the ones with persistence when nothing works, who know there's0 b4 e) T+ N1 Z- Y0 s) w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: m5 N) ]: d4 h8 [# K* q' ~* ?2 oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can: b/ h; N0 y8 S$ O( Z: M- _
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- q C, q: x* q7 }, V+ ]7 hMost of these things happen suddenly and without warning, and they all contribute to the amazing
. x# l: V8 p$ Mlearning experience available to anyone with a few hundred bucks and the ability to open an$ f: h6 i& S& g; T
advertising account. H$ O" T$ _) r7 S# d9 W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
: e5 h& N* `% R; g9 Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 S1 j9 l5 G* Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ T/ E% _1 {3 E6 \1 H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ b3 P& F# v8 T7 {0 S) z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) n5 N& z/ x! C/ K: Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 F" b3 J- ^/ s7 f" M( [9 c
started building.( ^8 P5 s$ ?" b8 q* q
Things you need to get started:- O, h0 H& ^" ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ Z) K9 L* s. L% }2 }2 j0 W. e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 r' ^( L+ @' i3 m; l3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- d( O6 e3 k- f% I- G7 o' F1 r
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); s7 y8 l8 G# b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) m# Q0 R, Z" O3 E; [% u9 m
with PPV.
( L7 Q! e8 `2 h% a1 S- P$ BBasic Getting Started Definitions7 U3 z% P( u1 O' p' z0 D
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ W( k- C1 D4 g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: \/ ^2 x+ a6 `$ G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 m) s3 m# Y8 q1 P% [1 q# W/ _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
x0 p P4 ^( ?4 O; _: `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 J! d3 L4 q d+ J) E2 }receives a commission on that product. An example would be the Amazon.com Associates program,3 |+ z9 N4 V5 q! T1 u9 ~
Comission Junction or Clickbank.
) a+ K: O* x6 z( H7 Z2 y3 lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 {! o' g% c+ u4 ~$ v+ b% wan action like filling out a form, submitting their email address, signing up for a service or sometimes
) o% \1 V7 W& y+ k3 H: L: b+ E& `buying a product. An example would be Ads4Dough or Neverblue.1 n+ ^, e! z6 ]$ E0 z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ s, i! c0 [) _7 y. n8 k6 E/ [account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 `# P( c$ j% `: F. Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager r% _ Y7 ?5 T; \
right from the start can really help you.% G) s5 }3 B7 q1 a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 _3 y U3 h( Q8 ?1 a) v; B4 H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
o: P) J, f! l; jview, starting anywhere from .01 or .015.
+ _! o/ d9 M6 B0 }. P) p9 Y, r6 K2 hIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) d7 a1 ^( W! \/ a- Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% N K! R. o! O) oMediaTraffic, and AdOn Network.
3 @) o2 ?: T# z4 @6 a) _ ?2 ODon't popups get blocked by pop blocker software?
( f) [% j1 G. |3 I5 {No. Popups are served in a new browser window as if the visitor had opened the new window
* V; t7 j. l- @1 Jthemselves.0 `! r9 P: e2 X# h! n" O- T
How many popups get served to the visitor?6 l V( {+ b0 r* I' y
The number of popups served varies depending on the PPV network. Some pop more frequently" @/ w r' A$ c- x" T% h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 f# T d C8 P' b: y% bserving this kind of advertising, so they have to toe the line between keeping their software
$ x! W& R- R( Q8 Xdownloaded and still making a profit.' T5 U5 K! Z, s
Isn't this type of software bad? Why would anyone keep it on their computer?- u9 u1 I) |3 q( U4 g) G1 g
No, this type of software doesn't harm the user's computer.) h: G ]( b5 m$ _8 S8 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 d' w6 @. t' K; vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so ^4 ]* C& Z, Z L2 n: J
that they can continue to have access to the incentive.
, v7 j9 p* `1 m1 s/ \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. ~ i/ R6 a, `9 K6 }
How to Get Accepted into a CPA Network+ g) I7 @! v! U! d8 ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ p3 \0 A7 m Q, |0 U Eto start looking for networks is Offervault which lists offers and lets you compare payouts across6 r* [ \2 H7 T" f0 `; g
different networks.: a2 h2 @' T6 P4 L+ O
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. O7 a. D# [) D. R. n$ q8 gapplication and be as specific as possible about your promotion methods. Usually some time after
7 A: i& E) W9 e! }2 j+ Kreceiving your application, the company will call to interview you. The phone interview is a critical+ M% L |( j, N. R' d
part of the application process, and most networks will deny your application outright if they can't get
1 U# N1 v2 g6 T8 o" }/ x) z/ p* Myou on the phone.
. E2 _* t7 s+ J9 P- Y, i" s! o/ KOften, the person who does your phone interview will actually become your affiliate manager after
: q6 X6 f6 X! g& m9 |" q* Lyou get accepted, so it's a good time to put your best food forward.1 O# r; H7 S7 | q+ _
You might not relish at the idea of someone grilling you about your internet marketing methods over' Z5 w& A* |% F3 h) T2 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% {5 h- p% m2 i7 T3 `What methods do you use to market offers?7 J+ e: m+ w7 K
Do you already have a website you will be using?" o8 R/ C" G7 a, _* p; L
How much is your advertising budget?
& s5 P4 U' A' a$ @7 XWhat other networks are you a member of?8 _# t Z! H4 }( k
Who are your affiliate managers at these networks?7 [8 ~8 a8 q% b3 t
Do you use social media (Facebook, twitter, etc.) to market offers?
X4 f1 A ?; O+ M m9 lHow much traffic can you drive?2 K7 m! [% j. P: ]
Do you have a personal recommendation from anyone who is already a member?
7 I2 K7 C' p% H5 j8 z+ q$ V1 eOnce you provide satisfactory answers to these questions, the network will approve or deny your2 u* [; p2 C/ h
application. If you get denied, just keep applying or call someone on the phone and try again. Be" o, L2 |8 ]: B8 m0 d: F, J4 i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) t( q+ { @9 N9 ]for the network can be helpful.+ V5 J1 w8 |; | s; Q7 v
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 _6 q" v5 F/ R3 C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 `" S+ w* v& e2 Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: I9 l9 i- h! R) P) l2 ~& Y' G
people can open a lot of doors as far as networks are concerned.0 D8 X- _& T# c( M" g' }
After You Join a CPA Network1 F/ q% \% O8 Q- P$ h. ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# u5 G2 R0 i0 a/ p* [" r* T
and make an attempt to get to know them a little bit.7 q, I3 x. T/ j- v1 g, V$ i; n) w; g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 f, U, T6 K# S$ G! Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get& F6 b* D# h0 ^7 a8 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 G% j& I* ~$ J7 m) U5 l+ {$ q7 g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout ^9 h2 B; O$ Z9 g2 [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 a7 }9 Q D# \2 U% L$ j, a& v, z3 O0 `email.) O$ |6 W3 ?1 |0 e$ `
For more helpful info about dealing with affiliate managers, check out:. Q- A6 V( T& ?
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% U6 ~ }1 e$ ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/
( x" E4 P, T6 j5 @: S; w2 ^8 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' S3 {5 i, O" t5 W, vSet Up Web Hosting
' A9 a9 _$ S' y6 k6 j- sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ z# b0 u7 e9 |2 h# { A) mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 S8 @1 K! l3 n- [( w3 J5 d; |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 N3 O" U3 M8 U3 \# R* z
whoever else is on the same server as you.
2 l: [0 L. C. y" ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ j4 ?, K3 `) j( w& k4 Ienough that the visitor can't close the window before your pop up is even shown. You have about 3/ z3 m! m0 F, U& c0 K1 q* ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ H* O4 C( u) d+ aTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 b" ?! l8 D' B! Qhouse full of roommates (hosting customers).
- X c/ F! h( z$ u8 K& oIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' ^' z2 p3 k; I3 m1 Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will4 t; v2 \# y1 f5 @8 G8 Z1 O
fit.7 R5 `- v- m9 D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: d- R% b( I( t9 M
the rest of the roommates, by virtue of simply needing more space and resources to accommodate* r4 ~: a; [) D+ @/ p. Z% H
their food. Everyone else's food in the house has less space to take advantage of.- j* f8 }) ?$ e: ^: |! u' h4 n
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ g- b k. ?( O4 m( L8 Bany type of hosting this is a bad thing, and especially while running PPV traffic.
" n2 x9 N" C% l9 F ?In the case of a virtual private server (VPS), everyone in the house has their own designated space3 k- `8 u3 F6 x( P, l4 i
inside the fridge to put their food, and other roommates can't come into that space. The server is
: e1 G2 c# l7 F6 _7 x- Z5 s* R' G5 ipartitioned, so that each customer can only use a specific amount of resources at any given time.
' x0 Z2 o$ k* ]/ D6 |, B# z- C- GA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 a* \. k- f; W' P) b1 abelong to you and no one else can use up those resources. This makes it possible to serve much more/ Q' \8 Z9 l) M( m* d/ |% W
traffic, faster.: c" u- y G6 E% c
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! E9 u' L4 a& O& W: J4 R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! `: K' x+ Y# F, jhere:% ]8 n+ W% F( }/ [* Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" E# h) S. C, P* m
VPS&highlight=hosting3 F( v/ T/ v( _
Dedicated-Hosting-vs Shared-Hosting$ n7 n7 a8 `6 \0 p* g9 `5 d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 O9 K0 | D3 E; R' l2 J; cHosting...Your-thoughts
( Z% ]- J0 M1 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 ]$ y2 Q/ V% _7 l/ IHosting Providers for PPV7 M% o8 {) \; L4 C# C! Y
Beyond Hosting
% l$ W$ P. ]; O2 |, F+ Khttp://beyondhosting.net/, C5 g1 P$ Q; z1 p/ N; \, |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- O6 t9 X. ? {' N% b# breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 _ _1 ^! z' z7 v/ L0 M l- Tdirect linking with PPV. Also, these guys provide great support.# ^( h3 \4 ^' I+ ~# p/ `
Prosper202 Optimized Hosting1 e1 U' i7 O* y0 C# n) p% }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 K3 l; A$ ?$ E; J# ]; `# ZCPVLab Optimized Hosting7 y! s$ [# f6 }2 g6 T
http://beyondhosting.net/CPVLab-Hosting/* S) m4 _/ a/ D' s0 A0 O
Domain Names for PPV* [, b0 S' u: K/ o& Z$ v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ [5 ]3 T/ q- p% y Dwhere you're going to host your tracking software and your landing pages if you decide to make them.* [( \- c3 G" b/ D$ o' J
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( w2 {. `% G! [& u4 @9 V* {9 y; F- d
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) U# K% L9 V# q' j: o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 I% Z4 A T2 D8 g5 E V
term or build a whole website.# x1 b% d; u! t1 Z$ e* E3 S
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* P) o( ]% d- Btracking software on your domain. This is really important, because it is necessary to track your
2 ^5 j3 P" L" ]6 U" Z! S" G2 ]conversions down to keyword level so that you can optimize your campaigns. Without proper
! k1 f4 U2 I9 O) a% Z1 _- dtracking, it is impossible to know what is working and what isn't.
* v/ z- k) k* D' Y) v! f! f' PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 H4 {* C, ~& L3 |& z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( `7 H$ E6 s% X, N, ^Prosper202! O* F; H9 h: I
http://prosper.tracking202.com/apps/
1 h& v$ y, D# x3 V! WCPV Lab
3 g. G6 r7 a2 z% Zhttp://cpvlab.com/
2 p& X- V6 N6 e; l2 S- t7 pCPVLab Help Videos
) v! V5 g& G2 j2 `& |http://ppvlab.com/oweiw/oiurw/vdm.htm' o# l/ ~; U) r# }+ ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ f" ~" w' W7 G0 \, Z# A' Dindustry standard.( c l3 @0 P3 ^! {0 {0 L0 e4 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& g$ W9 W5 N2 g/ G5 O0 F: lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 T3 {1 B) W4 K. U0 T0 O/ k/ Lgood support if you have problems with your installation.6 O; r3 F% x% I& z0 Z
Tracking 202
8 z8 L% \0 u2 m/ z5 `Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- ?. e" ?" C3 y% r9 |. ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( J, ~* u: Q; r( Y& Narea., N, V6 L$ H' G
If you choose this option, keep in mind that your tracking software, one of the most important parts of* ? p/ n$ Q8 ~( U6 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
p P" r$ U# Y/ @( L( Uinterface, and their hosting.
# T; G, e7 u* X) JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords1 F/ s4 ?7 r4 D# x M1 s! p
and targets which you are bidding on. Leaving this up to chance in order to save money could2 K0 ^7 U% q- t7 {+ n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. G$ I3 u: `- R6 t8 S2 q
were using.7 m9 N& M: c$ [( ]! E7 v
Choose An Offer
& L5 u5 t: a1 ^, x& MNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! m7 C6 U ?, M# e9 L2 k6 @( H( P
Lesson on Offer Selection R6 F G) A( U1 t8 w% b6 A# S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 C' \) Q6 R1 Z" p* b( s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( s% T) b* w% I, r. V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) W* H( w/ D1 n* K7 z6 y
LeadImpact as the traffic source.
2 ]0 {; k$ ~" G5 |: q6 t+ RNow the best way to learn how to put all of this together is to just get started. For some variation in
4 J$ h1 w9 p1 w1 K; p- R( Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' V. S* j r( K6 F' }campaign.# F6 U6 ^4 B5 Q. c6 W! ^* }' L
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! R! X$ O' C( s# y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& `4 d( v' j7 Wthat all traffic is accepted.
9 H. v% h7 |8 V/ xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' i; h6 A; D: `3 @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, G! |0 |+ p: @+ w
get creatives like banners or images specifically for the offer.
! L# _; o$ Q: Q. X# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 l7 `- L5 V2 s( R6 s5 _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- y) B V+ ^ U5 N O
track my keywords. Without doing this, it isn't possible to see what's converting.
$ u4 T2 J, T- _* YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% R- y% X% a. z( X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 H! s3 ^1 @1 g" B. l1 ?& v+ V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% n! W1 K" q3 p* a. |, @0 {2 X- q3 q* Ubottom of the page:
$ C; d" E0 e5 i; TNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 T5 O; B: V8 M
Click on the offer → pixels → Add a new pixel and this comes up:
; j* a9 p8 n$ x- }( d' ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- E; }! S+ G+ H7 H4 m$ pfrom your software into the box that says 'Enter URL of image to load'.
1 E2 ?+ @* K$ v: J cOnce you do this, it should look like this:/ _+ Y7 G0 \( e' h6 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 i9 i: @3 }: k! P! f. {1 zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ `' D6 J" U3 ^( I2 v# p, M9 GNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ i& Z; h' w" {& Y4 O
Prosper or CPVLab.; s! a3 U4 f: s8 n' y' G8 h6 U
; e2 E$ ~& a' H; z+ |! O, |
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发表于 2012-12-27 18:47:17
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