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PPV GUIDE [PPV新手入门][28页]5 C- J9 ^# F, l8 p' g
详细的请下载电子书！
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+ w* i1 ^8 Q3 a* K- m' D0 G5 N3 r
$ O/ ^& o* R4 f- {- `4 |/ B& sNewbie Guide. t$ M6 g- L& X# j# |2 y8 h5 O0 n
PPVPlaybook.com8 i+ H, M) v: u t* X: X* ?
Tracy Shaffer
. b2 B7 s0 m' b; y; C% b. s8 O: cDavid Ford
$ c P, D- m- g/ K+ q. p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ M7 h2 n: t8 {
Getting Your Mind Right to Start Affiliate Marketing' B1 J: S/ p! E- g9 [; o- i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; s# j5 I5 j% z$ `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" T. \1 T* w6 C4 {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 n q2 W# s! y& Q. w. T/ ^with any success, these claims are laughable and far from the truth.
9 Y! t- Y2 A' C Q' x/ L6 D; i$ FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ Q- }. W6 u0 m7 R8 Nflow management. The main benefits are the low barrier to entry compared to other businesses, and
* A- f) e* k* D% Z$ o( L/ ]3 F6 hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
- D9 y7 f* t D' foverhead.& x1 J* ?; u \( s/ F7 v# ]' `! w
The winners in this business are the ones with persistence when nothing works, who know there's7 x+ N: |" `$ [; M+ ]/ {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ k9 y2 _0 s2 B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' m2 c# B/ K# R9 a, astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., R$ `0 D% X8 \8 p' h! p6 S
Most of these things happen suddenly and without warning, and they all contribute to the amazing" s' h7 T2 a2 I: _/ A6 C6 c$ p
learning experience available to anyone with a few hundred bucks and the ability to open an4 v- K" U2 ^! ]' u- B
advertising account.. N' p0 m f9 H% m0 Z9 i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* W: B2 t7 H. hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 T* X. B. ^5 H. J$ Bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& p7 b$ s2 x. x0 s6 T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, k, A! h; g. n8 {% }& [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; h) t: ?3 J3 E, l2 w. g5 W3 Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get- {" S' s! V) y! k4 R2 L2 @
started building.4 M* G% T2 I: I% C# P
Things you need to get started:7 C U" V3 t( I& }" r2 C* g+ w- W" S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) p( G: v6 d5 i3 z" z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ M8 r* U# k9 d: y. h5 z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 J* W- L6 W8 s3 i( T! y' w6 u2 U7 O0 V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# ~0 N% f' O' X% y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ y+ L* ]: f3 _! G) o. ~- `9 T( ]with PPV.! O/ G, e+ P/ {7 Z+ ?* u( q
Basic Getting Started Definitions
$ W! y" D' N( ?- |1 W$ ?8 ~2 VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" \1 r a8 a Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ _/ ?. E5 ?& G! ~* O8 f! {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; g' [# D$ H: \9 z( y- k& Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ u" f& A. C+ D6 S9 g
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 T( Q3 h" d4 R) s' g0 Q3 lreceives a commission on that product. An example would be the Amazon.com Associates program,
$ n9 o! c Q' Y$ NComission Junction or Clickbank.% ]9 Q! g5 k0 A" _5 J: u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 S6 [6 I% s9 i) @) _" c- ^6 Oan action like filling out a form, submitting their email address, signing up for a service or sometimes( F4 v9 |& C. H& o
buying a product. An example would be Ads4Dough or Neverblue.
" b% O" m$ B$ C8 |; _7 BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 ^9 J, p- L D7 f2 U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 w1 q$ } O, d0 T9 Xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
* Q& t, h: p" [- d# V6 Sright from the start can really help you.. C0 h' o% c8 W( n% {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 e( _5 p7 `: }+ Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per* J: I6 _/ i) \& A; e1 R8 s: t; p
view, starting anywhere from .01 or .015.0 D! ~! z. J: N. W: W8 w
In order to use this type of internet traffic, the affiliate can sign up with a number of different
" w, x Y2 \, Y- @3 o, {4 ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 w! c" [" |$ J, y& K$ zMediaTraffic, and AdOn Network.
& e3 N0 F# h; k {Don't popups get blocked by pop blocker software?
! [0 Y C1 @* T Z# D/ F- i) B1 ?No. Popups are served in a new browser window as if the visitor had opened the new window
/ g9 Z1 d2 b0 B% O$ a0 U. `1 Tthemselves.
* R X# E5 c7 Z0 |. H( fHow many popups get served to the visitor?
. [( _0 f; V+ P& f- H% GThe number of popups served varies depending on the PPV network. Some pop more frequently
$ R' N+ Y8 N7 B r; |+ z' K; I7 r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 F: ~8 \: t- h9 t# E
serving this kind of advertising, so they have to toe the line between keeping their software% j( {6 Q* x5 \- i
downloaded and still making a profit.
2 k% z% T" d6 s. e# L) r2 mIsn't this type of software bad? Why would anyone keep it on their computer?* U: _& _$ a6 g; y) f
No, this type of software doesn't harm the user's computer.
) W, g1 m4 i5 j' i5 y- k6 rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& M( ~7 r3 F p$ W9 B) e4 l6 H, atoolbars or videos to place the software on their computer. The visitor keeps the software in place so6 m% P9 c2 f+ j \% J* J! |
that they can continue to have access to the incentive.4 J9 f8 O9 t1 x* [9 T* A6 t: k; f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& ]. n5 _, ~, l: o6 @
How to Get Accepted into a CPA Network% J3 J0 w# \4 r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 _9 O- |. z" e( _8 uto start looking for networks is Offervault which lists offers and lets you compare payouts across4 C; U2 H- g) h0 a
different networks.
0 v$ E- x+ R3 f) _0 G+ p# W/ Y5 JOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 {0 c3 G) ?! C- |# ~( Yapplication and be as specific as possible about your promotion methods. Usually some time after
% a! o7 e# } G# r5 W4 q7 lreceiving your application, the company will call to interview you. The phone interview is a critical
9 n0 G# f. L2 rpart of the application process, and most networks will deny your application outright if they can't get
+ g; Y G' r( D7 [6 Wyou on the phone.% c4 s+ e1 o1 X- v* G
Often, the person who does your phone interview will actually become your affiliate manager after \# w# T, Q# S; D8 R" z
you get accepted, so it's a good time to put your best food forward.
- h$ k9 z2 X: }You might not relish at the idea of someone grilling you about your internet marketing methods over
6 B( Y1 [/ U8 U" G* [! k$ vthe phone, but trust me, this part is critical. Have answers in mind for the questions:$ Y7 F( R: ] ?! R$ c4 x5 `( n" e
What methods do you use to market offers?7 x2 I1 s6 K9 h! I# v) H
Do you already have a website you will be using?
: n8 ]+ H# y; z3 z6 SHow much is your advertising budget?
& z8 C% J& _+ r, GWhat other networks are you a member of?
* Y7 l' w, {; v( L, L Y1 hWho are your affiliate managers at these networks?
' m. d1 {0 l" O5 K" c+ UDo you use social media (Facebook, twitter, etc.) to market offers?% X$ {9 R& U. b! V, m' A* D! Z2 Z- p
How much traffic can you drive?6 ^* E! s) \' J; [! D4 D7 D
Do you have a personal recommendation from anyone who is already a member?6 @8 G& s S7 F w& f& w0 G
Once you provide satisfactory answers to these questions, the network will approve or deny your% O0 i6 U) @/ l. m# ?3 i9 c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 j; T7 u8 ], N( i. ]; V2 D, [( zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
" B* R0 f! ?) c& s: l# bfor the network can be helpful.
' M# ^3 l" @1 z) F% A% j6 H! ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& m, r0 k# u* k: _4 n( FSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" I( \8 M4 g( W- a# v# E8 V, [# X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 }- I* c' h5 a: Npeople can open a lot of doors as far as networks are concerned.
, }/ y' g* B- I! EAfter You Join a CPA Network
3 ^6 t" ^2 U& T# k& KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 B$ c4 J8 ?: q, F6 ^
and make an attempt to get to know them a little bit.8 s& R4 n k3 ~2 d6 P2 v) y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 d) _" p0 V$ H. e3 u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: z0 f4 }5 {1 S% h" J- q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ e7 A9 S5 Y) c, U9 Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout, ^0 ^' ]) ^0 E! |2 C8 `2 Y% f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" H7 H+ \: m1 ?
email.. g0 D7 I7 \6 M% {+ \$ V
For more helpful info about dealing with affiliate managers, check out:
% U/ q4 g/ s O* g: o- Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
# \" s# W1 u1 q+ Xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ u8 f: H) x( e/ ^! r) x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& u* U+ e! d! R- i1 R4 W
Set Up Web Hosting
' O9 F: U7 h- R! J6 q9 r; uGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- T: X$ K) v+ ]. L4 `7 a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared W( G; J/ f7 @' B v. s p8 \ a
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* D* d0 W4 z$ z. Lwhoever else is on the same server as you.
. l& j; | Y& C ^Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ ~- B$ V5 M2 K! V) X) i& d% c' S* N* lenough that the visitor can't close the window before your pop up is even shown. You have about 3
$ N1 k+ m+ l% }. N1 vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* b: ` K/ W- K) o; ITo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* z, b @1 h& L y% d
house full of roommates (hosting customers).6 ?9 w- `. _( B: I% y/ y9 X+ `. {3 N
In shared hosting, this is like having roommates where everyone has no specific designated area inside! F3 o8 h* g y( |* X4 V
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# @0 H2 p# G( B- Q& ]7 e0 U
fit.
. F6 l" P* H. ESay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 v! {( R' c. ?/ v4 E+ g9 dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 C, t9 X; }5 i. I) m
their food. Everyone else's food in the house has less space to take advantage of.
' v9 b# Q: Z( ~% s8 b$ ~# Y8 h5 U7 HIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 B& G! F/ r: Z8 X
any type of hosting this is a bad thing, and especially while running PPV traffic.
5 r2 ~ w. ]7 b# ^0 L6 hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 g1 \* x0 @( C* s# e, W. h3 ^- einside the fridge to put their food, and other roommates can't come into that space. The server is
) n7 g/ z8 T2 i, b' f, p4 ^: Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
5 E" ?/ }* R* F2 U ]& H4 A) L) @A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 V' j3 j! W- x Mbelong to you and no one else can use up those resources. This makes it possible to serve much more* w. w* I. a, x9 O' k" M5 y
traffic, faster.
) e4 n/ D! q: \# N- I1 _At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* H. z0 ~ [' S. |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is K5 o0 u+ t: ]+ m& ~
here:+ G# f2 P' n9 f' l5 I3 N) C, u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 Z4 I6 ~( [' K, A# Y& n& z! ?VPS&highlight=hosting A# L: ]6 Y: S; k
Dedicated-Hosting-vs Shared-Hosting' D4 K, H* \' C6 _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ u" H6 M" M1 r/ Y) ~$ r+ SHosting...Your-thoughts5 [8 m4 E! ?* J2 S* Z" _# Y, X7 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& i0 }+ k+ T6 z3 M
Hosting Providers for PPV
5 B F S% {! `+ d2 z, ?6 eBeyond Hosting
/ o# O, e- P9 ]( W# v0 Y- Chttp://beyondhosting.net/$ a- O6 e$ |3 j' g8 E' ]) ]5 [8 d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 X) }8 g- Z+ M X' i3 K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 e9 B, n# D2 o1 E, L: [$ rdirect linking with PPV. Also, these guys provide great support.
6 c( D, t9 f. ~Prosper202 Optimized Hosting* f7 K. s2 s6 r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 o5 M7 _1 _) d) [# t+ Y5 ECPVLab Optimized Hosting
7 W/ V: B5 k& [( K5 r( ^http://beyondhosting.net/CPVLab-Hosting/
' n% Y5 ?3 l1 u( U; wDomain Names for PPV, I+ G! l M4 T( J9 S% X
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- w& @/ ]% r( F
where you're going to host your tracking software and your landing pages if you decide to make them.8 ~6 [, X0 E* \3 x% w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; u! D6 H; Z3 ?9 {1 {) ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, {% R5 ^) w$ }6 J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 Z8 w4 ^0 r. @( m8 E
term or build a whole website.
: ~9 B g0 e& g3 h9 Y1 TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' }* Y8 t J+ v0 ]) _tracking software on your domain. This is really important, because it is necessary to track your
7 r, R- _0 ?4 xconversions down to keyword level so that you can optimize your campaigns. Without proper
: |" a( a+ b2 E# U' F* C) Ztracking, it is impossible to know what is working and what isn't." Z. I* ~9 \2 D; ?3 u0 ^
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 O- O) Q% }: q8 Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& k" H$ P7 J6 L0 G3 YProsper202
2 D+ B. e. b& X: b% Uhttp://prosper.tracking202.com/apps/% d% H; Y% W& W3 [/ h. Y
CPV Lab
1 }- T8 V7 Z( x7 Q% m. g$ E6 thttp://cpvlab.com// N7 E! n5 x0 f* t
CPVLab Help Videos
( i( b! L$ J4 x; A6 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm* \5 f! U( r! V) J0 i
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 {' ^: G( [- k( m1 Q) n5 |# |
industry standard.
# F' z! K# ~/ f4 b* Q& B3 G2 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" ^9 A: a! r+ p- FCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! H) z9 c8 ]' a, T5 ]8 c; O9 M' Qgood support if you have problems with your installation.* c2 O/ q- G/ R, d
Tracking 202
y5 W9 T+ M- k- D+ O1 B! h! J' {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, a! q0 }) l4 {& dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 J7 x Z4 J$ Q0 e
area.& G5 @+ t; ^0 Y6 f
If you choose this option, keep in mind that your tracking software, one of the most important parts of- a3 c1 C) K7 K6 ]3 X/ W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 u6 _2 {8 m) j1 F2 r4 vinterface, and their hosting.
" U4 y# Q' h" L5 {& m0 \Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 x0 C( y+ W C
and targets which you are bidding on. Leaving this up to chance in order to save money could& D$ G9 [; F/ \( e( ~
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 N! H- k" p/ a* W, n1 {0 Jwere using.
5 L6 d5 x1 h# [/ fChoose An Offer
' ]4 X2 }! }0 oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& D" d8 _9 |% y* h6 P+ Y+ N2 HLesson on Offer Selection5 f( {) G4 ?; C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 |% s+ k& n5 o1 Y# u' pIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 {, y2 o5 q* t* w/ q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& m2 N# M+ c! O- H7 a& l
LeadImpact as the traffic source.
5 X0 _. L$ j* N) {8 v8 L' i* n! GNow the best way to learn how to put all of this together is to just get started. For some variation in
4 n3 C+ ^ Q# d' m$ Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 a, m' V( C4 ?, g# B& ?1 ccampaign., n( H* \; i' X7 z7 q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# w: O9 J0 f; J5 g( U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 ^" ]/ i$ k" V9 {that all traffic is accepted.
7 \# E7 m3 X5 N, b6 `7 IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# W7 w o$ O7 e/ vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ d x9 W( m# S, M% h% Kget creatives like banners or images specifically for the offer.
& C: |3 R8 K5 E' F7 q( G M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 W% y) m: F& N8 Q3 [; ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ B7 n" U4 D4 x6 e4 @( h
track my keywords. Without doing this, it isn't possible to see what's converting.0 c* i+ P1 e$ X0 ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 i3 x; a& e! Z3 {, J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) N0 i4 a" P8 w) B/ }9 u
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- \! C& H; E+ {
bottom of the page:3 M3 c, E7 M0 `4 r( J: t! S: T. L2 D
Next, I have to cut and paste this pixel into my offer at Ads4Dough. {3 F( m8 @) t8 h# ]3 d
Click on the offer → pixels → Add a new pixel and this comes up:7 N2 _3 ^+ ~ N0 H) e! e: W# C. @1 e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 J9 D7 F+ H% c8 \# J3 hfrom your software into the box that says 'Enter URL of image to load'.
+ H3 ~: q; r( _& C j8 V! M: a1 ?Once you do this, it should look like this:1 a9 X. [+ W; o3 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 G7 t0 V2 h# A. PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 W& \( }" V9 FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; o# u" e, M+ i& A; h1 X+ _Prosper or CPVLab.
6 G0 S' L7 J+ ]' M z0 w, r' o* ^9 a1 R3 g
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发表于 2012-12-27 18:47:17
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