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PPV GUIDE [PPV新手入门][28页]! _: e4 ~" Z; q) t+ u( T5 s
详细的请下载电子书！
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Newbie Guide3 y- a* B4 d( H1 K8 K2 o5 u
PPVPlaybook.com
3 y" B7 m8 v- }; s% C4 k; mTracy Shaffer1 `8 M! O& d0 H; h4 E
David Ford9 S9 `, o5 D( |. e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% w: u9 R) \, YGetting Your Mind Right to Start Affiliate Marketing! ]" x; W0 R. \1 @: d
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 e; Z7 Q0 r+ z/ l( W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
Z4 O) r/ l, E9 B _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* N; v0 f" V$ ~) V R: q
with any success, these claims are laughable and far from the truth.9 x n2 Q1 R8 ?4 s. B
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. J+ V. J( X0 d" u$ C% ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& |; E8 p P* ]# x3 p8 fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
! X1 M3 x) |: L/ h/ t, `& \overhead.- [( {, F3 {4 I& Y+ X' w
The winners in this business are the ones with persistence when nothing works, who know there's
8 m( e1 I6 L" s- h5 w7 t. Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 q% h" {( N' p m0 e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can* K5 ]9 ~1 A6 s" O, _
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 z4 ~5 V# \4 Z6 r! C) g' x
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 D* j9 D: m% s3 ?
learning experience available to anyone with a few hundred bucks and the ability to open an, z( |0 g# P# y1 a% M" F
advertising account.
. O9 B8 ?" T/ o6 C2 [Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 | f$ T0 H+ @2 ~- t. G4 F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( e) Q0 e7 T0 m7 E! }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 ^' }& ^) }( S- M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 _4 A5 J; |0 nWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ p* W. b- [# T6 z9 \started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 q1 T6 D% j9 \& a- P) q5 B7 U. k1 w; O
started building.
# Z' {+ n- r! |Things you need to get started:1 w% d! k( F2 I- u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 V1 q# A I8 o, k1 {9 o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 ]1 {' M$ \3 Y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: v# F' |" _/ z: z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ f8 q' K! i' B( `/ e! E3 I9 j5 BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
! w z7 _! n V0 ?+ J' Xwith PPV.' Z$ v% q$ `+ V% }
Basic Getting Started Definitions
. h. Y4 O1 d$ V4 M( uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ Q" N3 S) I* [) P4 O" naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. \! v' O$ n% [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' U( R, L- p1 Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- c* I' L% w3 T9 q& y# f( M6 JCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 ?- f: t- A1 G5 ^+ s' N' {
receives a commission on that product. An example would be the Amazon.com Associates program,
7 z0 X" J2 c* jComission Junction or Clickbank.
% w2 ?" |7 P/ L# h! tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 ]" v8 @. c L3 a% Man action like filling out a form, submitting their email address, signing up for a service or sometimes7 x! z$ d; O2 I# g) x. S! v m7 V9 k
buying a product. An example would be Ads4Dough or Neverblue.6 n t8 m- C3 X \* a! t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 F. q: k* }, X: o+ Y0 c
account, getting the affiliate approved for offers, bumping payouts and just about everything else: C1 Z7 u% T8 X( p
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 N1 F1 {* ?5 }- Oright from the start can really help you.
- ?) @3 {' {' K BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; ] b9 z$ d y$ x" j* G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) N$ D. c. z/ n3 {( Z
view, starting anywhere from .01 or .015.0 N# x( }! u, e: H' g3 h4 k6 L
In order to use this type of internet traffic, the affiliate can sign up with a number of different% F; q( I+ f4 ~+ O" o, j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ ?5 @) [3 e; B/ a3 \MediaTraffic, and AdOn Network.
% U7 |- J+ P5 R/ @Don't popups get blocked by pop blocker software?9 a' r6 T( ^6 v$ T3 P8 ^6 ~
No. Popups are served in a new browser window as if the visitor had opened the new window, J# n$ N0 }5 Z/ S. a4 t
themselves.
5 V8 e+ X' `; l9 C7 S/ M4 VHow many popups get served to the visitor?
9 G( y8 @/ T9 x6 j8 o6 h, \The number of popups served varies depending on the PPV network. Some pop more frequently
) s$ c: u6 i2 K. z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% U0 Q' R& _9 ^9 k& L( \1 G9 S8 Z5 @
serving this kind of advertising, so they have to toe the line between keeping their software$ \- t+ I: J9 d. k2 ?3 N. A7 |( i" M
downloaded and still making a profit.! F* w! I* z! Y% A
Isn't this type of software bad? Why would anyone keep it on their computer?
; G! F- @& [, `4 d+ ]No, this type of software doesn't harm the user's computer.- _8 a( T2 s/ }' J) _' y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( J& S& m1 A+ b/ Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 X3 X" g6 \. F7 ]5 o4 r2 mthat they can continue to have access to the incentive.8 H- A# r7 a0 t1 B' x/ a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 i4 P! Q3 V; B }
How to Get Accepted into a CPA Network
- p& D; c4 C# a/ a: Q, k% KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* m! e& ?4 H p! i' `to start looking for networks is Offervault which lists offers and lets you compare payouts across8 S9 k# W" E8 e$ P; [
different networks.
2 H& r+ ~& v- D3 hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ {- i0 s9 T! P! m- l
application and be as specific as possible about your promotion methods. Usually some time after
. ]% i) \5 c, _- w1 yreceiving your application, the company will call to interview you. The phone interview is a critical
S4 g& B3 h! U' xpart of the application process, and most networks will deny your application outright if they can't get8 K2 }- j Q/ G) T, p0 `, E' r1 v
you on the phone.4 G4 G$ t6 F7 k, o9 v
Often, the person who does your phone interview will actually become your affiliate manager after8 G1 q, U( N' N( c4 E8 W3 p* x% n
you get accepted, so it's a good time to put your best food forward.
; q" C; W5 }, d! h: G5 ~) [You might not relish at the idea of someone grilling you about your internet marketing methods over
1 G8 Y2 a3 c4 S( [the phone, but trust me, this part is critical. Have answers in mind for the questions:. D0 c0 s& G* e1 b: i
What methods do you use to market offers?
6 l; t1 J% t+ e3 @0 BDo you already have a website you will be using?& v* l* a: a8 n9 t6 _
How much is your advertising budget?
, t& P0 n( |5 a2 cWhat other networks are you a member of?) T9 Z) m% \4 k+ g' q9 F% `0 u
Who are your affiliate managers at these networks?! D9 `$ O. A$ n$ y1 H# p6 C
Do you use social media (Facebook, twitter, etc.) to market offers?
1 O4 b: M- k5 f# ^- A* _How much traffic can you drive?9 m$ ^ J9 E1 [- c& Q2 C8 t
Do you have a personal recommendation from anyone who is already a member?5 C8 X4 C- I6 L% z3 D5 [0 @5 `
Once you provide satisfactory answers to these questions, the network will approve or deny your
* V9 w+ o. l0 F' M7 b5 uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 n* l6 L3 {+ Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate" M: u" \% j) `( C$ t7 ` a
for the network can be helpful.3 b. U9 x, e* `8 A8 ^5 {7 S9 ?2 S
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: h2 n4 @9 i0 w: Y+ n& n$ R5 f% }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( C6 c c, p: V
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* }' e: i3 F" u1 ^" epeople can open a lot of doors as far as networks are concerned.: Z9 S0 K8 B' v: A% ~
After You Join a CPA Network* X8 `6 g8 u! A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- I. {# i6 Q# ]/ y# W) ]0 Z. }& Nand make an attempt to get to know them a little bit.! m4 ?6 A, V# d) j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 x! o) k! U! z: c! m5 c0 w, m& z- Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* j" ^# V2 B" P2 h* S: _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ j$ P. S3 {1 @ u0 z! \: ?5 ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* s7 K! }1 y. n9 `9 H
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: M8 D& L {% K: l& [3 a* Qemail.' O1 f+ R6 ^8 N( c ^/ x( Y8 d
For more helpful info about dealing with affiliate managers, check out:
+ U4 S8 j+ b; i% k# Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& q8 [( e3 f+ o2 r, [. W! h" p
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 ~4 I/ S/ B \0 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" {2 L1 z `/ n- p0 ASet Up Web Hosting4 M& w( W# P! l3 g3 S# }* Q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' j/ A- c- k' D* U( z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* R" t/ f% h$ ], F9 P! lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 Q5 V9 P8 x$ f, t2 N$ v/ wwhoever else is on the same server as you.0 I1 M' I/ w$ }0 h8 c( E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
1 O/ s/ _& r! {( @( p: b) b0 ?& zenough that the visitor can't close the window before your pop up is even shown. You have about 3
5 {& K' j3 C+ oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- a7 [# N: w# u0 y& T3 iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a. u* L- D( \# G/ G7 ^) [
house full of roommates (hosting customers).
& g2 U4 ^! n6 ]2 n5 Y# gIn shared hosting, this is like having roommates where everyone has no specific designated area inside
; R& t! c( w; R& [: _4 i- nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
. V0 Z2 I6 D% t$ k- K9 h cfit.
( y% _; r) t1 g a# H) E; l* @" ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& N T3 @! s5 r. f7 @& e! j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 G( G4 i, J( H+ d; @# wtheir food. Everyone else's food in the house has less space to take advantage of.
2 E& x7 P( H7 N( yIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
- m" ~+ ]- v: q4 cany type of hosting this is a bad thing, and especially while running PPV traffic.! b& @, N! e" B( ?! m- l
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- n V p o3 G- ] y; l4 Cinside the fridge to put their food, and other roommates can't come into that space. The server is( ?/ m- _$ U5 R7 K
partitioned, so that each customer can only use a specific amount of resources at any given time./ I" y" }, Y1 \' ?$ y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, v9 Q( ?* |: Q$ i6 v- @" K3 ybelong to you and no one else can use up those resources. This makes it possible to serve much more* S% Y7 z7 t" C3 T, t/ w* J
traffic, faster., i% _/ n) {; v. k, O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; ]1 h6 X3 {. n2 K$ `6 @+ RAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) r" J* r, ]6 r4 J, |here:' ~" Y% T) s8 H/ b( M; i" `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ E6 z1 v5 R' X; l+ N! M& B) L1 u
VPS&highlight=hosting9 m/ ~6 E( E& _* k' R
Dedicated-Hosting-vs Shared-Hosting
6 x- J6 r% H* E' ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" C. ~2 H- W; k: XHosting...Your-thoughts" ?' e V# l3 w7 A8 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 Z6 p2 h( @2 ~2 v4 l3 ?) ?
Hosting Providers for PPV+ H' ^/ g7 D9 k" V# _: D7 g
Beyond Hosting
3 l k1 U9 m( G' Thttp://beyondhosting.net/
9 W% S1 X d! ]7 N) t2 A9 ~: EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* K& K4 q, \0 N' b$ zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 G ] R9 q1 J- T, M4 |9 k4 j
direct linking with PPV. Also, these guys provide great support.& R* Q2 k" L, H: ~0 t7 K) P
Prosper202 Optimized Hosting
; ~0 b: f/ ~6 Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( v7 i9 m: z* ~) PCPVLab Optimized Hosting
; Q. [% B- H6 L+ G. ^http://beyondhosting.net/CPVLab-Hosting/
$ M7 t" }( [ M. Q& ~Domain Names for PPV1 L) ~* |( X& O! n8 z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( o5 c/ [( k$ @
where you're going to host your tracking software and your landing pages if you decide to make them.5 a7 k( W/ _9 A( E1 b9 O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ G; z$ @$ D2 V
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- {' O7 H( w, d4 d/ b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 _2 }% Y. j: `
term or build a whole website.
9 {/ X9 [3 H3 `6 `# T4 o- QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 w& O+ b5 ` m* j; }
tracking software on your domain. This is really important, because it is necessary to track your
! g0 o2 @ G3 u9 B8 Dconversions down to keyword level so that you can optimize your campaigns. Without proper
# ~1 b' `+ }7 Z# {. A& Btracking, it is impossible to know what is working and what isn't.
2 d- K8 K' f' ^& B9 E, H* _To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ R& z, @5 h$ r* U# Q1 V( h
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& e5 x# L5 i. R& Q; b: j1 F) D9 KProsper202
; i F) f" J5 o8 ~2 Mhttp://prosper.tracking202.com/apps/0 @5 Z+ Z/ l+ D1 \7 ?$ r; F
CPV Lab5 y: S, [! P \/ D: p
http://cpvlab.com/
' w- `; @( x1 y: J; ~5 U* Z- r- uCPVLab Help Videos
3 A6 Q0 n- Q6 L% P, ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ `) G% l# b9 cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- I6 |$ R: `# L( {$ U; Q8 R4 Iindustry standard.8 u" J8 {0 i! @! j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; D1 C \2 V" Z( s. ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! P1 Q7 y0 y+ M @: n1 U+ Zgood support if you have problems with your installation.
, u) i; E" k; MTracking 202
. B. ?: C q( ^+ a1 o! ^Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ K F: f8 O' I- _# C4 K3 }; _- Y# Wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ x6 b0 E% Q- v4 d, a3 i
area.
}6 _3 z5 u3 }/ a/ t& _ mIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- N) F0 ]% A/ y4 f5 g" m" J. F. }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; q; i4 L" P$ g
interface, and their hosting.# F4 _5 h1 {0 S% a8 j) C/ z! b
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 d4 O$ a: Q% x, Q5 I; c
and targets which you are bidding on. Leaving this up to chance in order to save money could9 `4 g" {* a- ^" P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ m6 s3 O3 ?" o8 B
were using.
6 f, P) @5 _0 g R" M+ qChoose An Offer
8 _8 @3 R! ^; X; cNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. Y! P% S- p! ?$ A6 p* V. ~Lesson on Offer Selection
# K, c8 N3 H+ `1 bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ v5 M: v# @' a9 \1 b5 X1 O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 S b( N: L/ o, p
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ u: X& O$ m3 |) Y% ALeadImpact as the traffic source.# e3 p) ?% h; t3 E" z/ k- _
Now the best way to learn how to put all of this together is to just get started. For some variation in7 P7 |: {6 `0 Q6 C
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ g+ ?5 W( m. p) ~; Q1 Scampaign.8 d* K1 U$ u/ d5 B+ V p$ K; L, L
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ z2 {2 X- }6 S0 Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# ]& {6 O6 j/ F9 V z
that all traffic is accepted.
. o( |$ P! f( KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." O: D( l! n# @& M) K; D# F
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 z$ m) u+ @& h/ M, ?
get creatives like banners or images specifically for the offer.. C' L$ d- R& W3 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* S7 j" h# K/ I* }" z8 H& [1 A4 QBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- l# e- i, |! V( b9 Q' A! {
track my keywords. Without doing this, it isn't possible to see what's converting.
2 l0 `( R' B# \4 Y& sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! r' l* I% ?4 @; d5 k2 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 {3 p; B8 T3 Y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( i9 m6 m+ S' G8 u% \/ e& n4 h. E* b
bottom of the page:* a. r- b, O k H% J' j* L. _ X! l) `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* g# d5 e2 H- `) H
Click on the offer → pixels → Add a new pixel and this comes up:
" b! c+ F$ E' A# a' M& `: V3 dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# f* a. v5 \7 Y! W* Ffrom your software into the box that says 'Enter URL of image to load'.2 r8 W6 a6 q2 j! |
Once you do this, it should look like this:
9 C% H1 J3 t3 p* k# e" T# _! G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: L1 K& f' Z. s* m" j
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& n2 ^4 Y& r( C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ I2 C! g, H4 SProsper or CPVLab.
% J! ` }) t2 ?9 U" h. U% Q0 G* F F" e' l
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