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PPV GUIDE [PPV新手入门][28页]8 ?2 ?: d; f' E( S( b/ S- q
详细的请下载电子书！
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Newbie Guide
) ]& r3 C! b. \- S4 }PPVPlaybook.com! G- _- W2 m: m4 c7 E+ j
Tracy Shaffer
6 v1 ~8 v* A _; O# ODavid Ford
* j3 B7 X3 T" R( `' c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' A8 d/ p6 Z: v) A& ~
Getting Your Mind Right to Start Affiliate Marketing
7 Y3 G* z5 G! R3 \3 SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) ^( x5 l: F; v* ~4 Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- r+ V B- l) d; O/ _ O# M4 t+ D1 q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# m% ` e2 i+ n; mwith any success, these claims are laughable and far from the truth.
% Q& p: _! `+ p+ {+ J3 }/ x* dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( @ E# U+ N& J7 s! rflow management. The main benefits are the low barrier to entry compared to other businesses, and
% n' Z6 ]: u3 m) Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
7 G% {/ p( u/ ]; k- Coverhead.7 q$ ]/ T9 z* L1 n- A7 I$ k' Y- B( E5 G
The winners in this business are the ones with persistence when nothing works, who know there's( ?( e4 ~ ^. r/ A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# j# I, L& l$ a' M" A
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( {! |6 O8 d0 l6 Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 d: u2 i) {/ B5 T* T. X5 {Most of these things happen suddenly and without warning, and they all contribute to the amazing
+ l! P9 o/ _7 i2 T+ Y8 Glearning experience available to anyone with a few hundred bucks and the ability to open an. D& c* H- p4 U; }1 p; `3 q
advertising account.
: b: C+ w' B6 xYour competitors are willing to work at this around the clock. This isn't a push button, instant business
# n2 V! m! U: x3 x/ [$ m+ R3 u! T% Uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* X$ f/ S {6 {* `. { W$ `marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 m8 ]7 Z% _) M5 g5 w
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( x3 ~" W( G6 v- ?( v' {( i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 Z1 \- V$ n! z; {# E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 l% Y* r; s6 Y+ n, C8 G8 J. Istarted building.
6 R+ z q9 S9 Z" U. bThings you need to get started:
' r8 a) A. B9 S0 \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): E$ f. W$ t: Q8 P' Y( v, K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ M1 n" ]% `0 Q) I; Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 ~4 K: j/ R1 T. B8 v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! h; b6 V" Q' {9 n" ] V; N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 k( x' Q' |3 ~5 y& e9 K! D1 q& xwith PPV.( H8 d2 x" _( P1 @* c) t
Basic Getting Started Definitions
5 x+ a" v4 r% V* \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 Q, I; e; g8 Z6 K0 T- I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ Q5 B* M0 i: G6 C l6 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 `# X8 k" N% v' l; |* w0 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 i! ~' R+ g2 cCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ [, \/ b2 y1 x" c
receives a commission on that product. An example would be the Amazon.com Associates program,: w0 g" h- W" A' J/ ~
Comission Junction or Clickbank.3 T+ o# W$ V; _1 Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 _* z" F9 j; ^7 V
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; L) `3 u: F! \6 K8 ^buying a product. An example would be Ads4Dough or Neverblue." S* b* V* @5 M5 W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 ?9 F, i- L6 Y7 [ f) U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 H' L' @7 T7 ~9 I' @related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* c3 A0 y9 J7 t8 H, [; wright from the start can really help you.
3 s# F6 r4 h$ a7 x" U b, m5 QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: u! ]/ a- _4 o9 K- a% \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, h8 n# X6 Y( t+ R% c# z9 e! Rview, starting anywhere from .01 or .015.% b+ o: W% m/ @
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ E1 S+ L/ x/ O/ I6 Zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 K; |4 C* P. v/ L- _4 N& S/ uMediaTraffic, and AdOn Network.
4 b* W; R* g/ D6 M. |Don't popups get blocked by pop blocker software?
8 c. d! D( ]- n& y$ MNo. Popups are served in a new browser window as if the visitor had opened the new window G' G+ |/ u8 p- g b. Y; O! z
themselves.& L8 r) c5 |% H* v* K
How many popups get served to the visitor?! d3 }7 O% X! r9 J$ {0 ] V" K; t
The number of popups served varies depending on the PPV network. Some pop more frequently
' V4 n1 L; y/ d/ l& a( ?' V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ H& |# g) N- `1 w: M
serving this kind of advertising, so they have to toe the line between keeping their software
2 a) R' k6 `4 s Z xdownloaded and still making a profit.
5 [. }% J% j c4 Q7 X2 QIsn't this type of software bad? Why would anyone keep it on their computer?$ q) W: B5 M W4 \) t- I4 h
No, this type of software doesn't harm the user's computer.) F7 y1 w' y, a6 k9 b0 y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; o' ]5 S0 e; m% q7 Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- c* \ }2 }* j* B" `2 Hthat they can continue to have access to the incentive.
# q+ j" m6 r- ~! ?$ @7 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% ~9 e, f4 Y& P+ `+ u+ [$ J
How to Get Accepted into a CPA Network! W* _. {" m: {8 Y5 d& H G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 R+ T/ i3 k5 e3 y$ v6 Yto start looking for networks is Offervault which lists offers and lets you compare payouts across0 G7 u; q1 s& E" X& L6 i
different networks.& X. L( U9 s5 ]# S& i; S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! J* J8 ~# K: ^application and be as specific as possible about your promotion methods. Usually some time after* c8 M( X6 ?& D5 J" u
receiving your application, the company will call to interview you. The phone interview is a critical
) q6 p( W, U+ x) j) W- X' Ipart of the application process, and most networks will deny your application outright if they can't get
& R% u* V+ l8 L1 N8 eyou on the phone.# m! w7 D3 n i: Y& m/ a$ E8 B. m
Often, the person who does your phone interview will actually become your affiliate manager after
/ M# ]' e f. lyou get accepted, so it's a good time to put your best food forward./ Q1 D4 R. d( o- L" L: \! V
You might not relish at the idea of someone grilling you about your internet marketing methods over( }( L6 R4 L$ @- l
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 h2 x6 l! W; b' u; v
What methods do you use to market offers?& o/ {% R' ?& g9 q3 t" L
Do you already have a website you will be using?8 Y$ C" d+ @1 {) P
How much is your advertising budget?1 D( F+ |, K' o
What other networks are you a member of?" L% q# L! D+ F ]& L4 v" m% g/ |
Who are your affiliate managers at these networks?! K ?* S" o$ H4 k8 S6 }" P
Do you use social media (Facebook, twitter, etc.) to market offers?+ V) b- F% P4 `0 g, w
How much traffic can you drive?( u! `1 u% | `0 s
Do you have a personal recommendation from anyone who is already a member?
5 S# Z x4 r1 ]6 i! KOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 Z6 q8 _) N4 j3 n/ `application. If you get denied, just keep applying or call someone on the phone and try again. Be
, ]7 O* g4 p; O" Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
( Q u4 y3 W3 B9 u( k8 jfor the network can be helpful.
& J; B8 }; {* L+ D; T& KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% J+ x; J! m/ h' @4 j; KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, Y0 D4 k2 F+ ^- h; rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 J; M; h9 g: P, v9 _8 hpeople can open a lot of doors as far as networks are concerned.
8 P& K$ `1 M6 j+ _2 SAfter You Join a CPA Network
0 H9 o# r# n' \/ u" @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' e( E! O( @6 p5 O9 wand make an attempt to get to know them a little bit.) L8 |" ~& L) S& p2 n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# G' Y7 j n6 C! J! p8 l1 x' E% }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, V& }" S0 w( [+ B1 {$ `2 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 w# N) ~7 d9 l: x8 |9 C- H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' f: S7 O# ?, o4 P
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( h3 A- X0 h$ _; H; y
email. d6 Z4 Z7 G; k2 o5 K# w
For more helpful info about dealing with affiliate managers, check out:6 P3 y' C/ t: q% ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/. R; f" Y7 L* W( m1 v+ k
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: _. D" ?2 h* E/ f1 G* U( c( O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ x- u5 E! f5 U/ K0 c( b& ^
Set Up Web Hosting) h5 X1 d. O, |8 h" d* h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! E" C; F9 x; X g. k/ Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
' b+ T3 W9 f) J, L! K. k5 Chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, \1 }( n) V) ~whoever else is on the same server as you.
1 ^ u* x, ^- ?. q$ qSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* c8 E: B$ ]8 x! ~1 {enough that the visitor can't close the window before your pop up is even shown. You have about 32 O8 i+ s5 k/ s7 l
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" p! b) y4 Q' Q. M+ c STo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 }$ y; L+ ~0 Q. I3 jhouse full of roommates (hosting customers).
8 P! |! W( ?; r8 _; w! k4 i' nIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( o. n, n( q1 q# {the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! p5 J) a/ h) c0 p0 x0 {5 Lfit.4 r! X$ R: g |' r* k0 ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" }7 Q/ J5 V0 U) Q4 H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 z% X9 D; t4 u' L; X; c" `! {/ G, xtheir food. Everyone else's food in the house has less space to take advantage of.
9 \7 X) s7 U% f( R( n3 |: ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! W8 W5 c5 `" j) k& o3 V J( nany type of hosting this is a bad thing, and especially while running PPV traffic.
' \5 I9 t0 m) y- M5 fIn the case of a virtual private server (VPS), everyone in the house has their own designated space3 z: `- F6 n$ V( f' S# A+ H+ s6 g
inside the fridge to put their food, and other roommates can't come into that space. The server is' ~. x9 v5 e. w) M
partitioned, so that each customer can only use a specific amount of resources at any given time.6 U9 G3 P7 v0 D8 O5 A. s0 e3 g, Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 s/ I/ _6 J0 Y$ j( ^. N! mbelong to you and no one else can use up those resources. This makes it possible to serve much more1 s9 G& M/ k1 ~- T" e
traffic, faster./ {& \6 w w% b# p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., t8 N) G- T4 Y/ ~3 R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 _! D4 G. e; x; a1 ghere:2 @0 v O2 h2 i: t/ [! e3 `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ F* @' R h( |$ d& k* ?1 ~
VPS&highlight=hosting, k( x8 h- {3 ?+ A! r' \
Dedicated-Hosting-vs Shared-Hosting7 [' u I1 c, R8 y9 Y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, R: v; A L9 r, J9 W9 t9 zHosting...Your-thoughts9 P f% `) {! u I* w9 C$ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 F2 O$ S( D# u. P
Hosting Providers for PPV
; F0 p" u1 ?! Z7 A, J/ u- Y5 TBeyond Hosting; k# g7 s9 d! L, c* |
http://beyondhosting.net/
6 y0 Q8 R" `$ z$ C" gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ ^% u; Y( ]+ K: x: p
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 Q5 F5 @3 n3 ^' jdirect linking with PPV. Also, these guys provide great support.6 p$ P: h* V5 R
Prosper202 Optimized Hosting
: A2 @! Z. B1 `2 @) M& h4 mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, |4 P8 A" C4 F' z
CPVLab Optimized Hosting0 [. b* n! g1 k) c+ j
http://beyondhosting.net/CPVLab-Hosting/
6 B8 f! a* s \Domain Names for PPV w" W+ U7 v3 E. j( E. u) j
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 ?& Q( U+ w$ d) K0 q8 [where you're going to host your tracking software and your landing pages if you decide to make them.
u F }: m/ X! ` x3 z& W+ r1 ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 I/ F5 I) f7 x1 ^4 N% J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 @0 H; D$ f2 `; O, `# [5 m/ p, c( U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; S' s# r* J* v$ |+ a
term or build a whole website.& x. p6 K% ]* j/ ^/ r% r
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 m' v( X$ _9 ^1 I7 m- f
tracking software on your domain. This is really important, because it is necessary to track your
, j; \* {* b+ v* F6 M) @% e9 xconversions down to keyword level so that you can optimize your campaigns. Without proper$ T8 S% J/ g/ o
tracking, it is impossible to know what is working and what isn't.
% ~) o8 Z# |6 z* f# V" L2 GTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% m% T! K) B |- E# `# Z S
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 A) ?6 A) u' F: cProsper202
& }% v8 a/ x- I. `, R! bhttp://prosper.tracking202.com/apps/
, Z7 t1 M. G2 T5 SCPV Lab
' ]; T) o/ f3 thttp://cpvlab.com/0 ?( `0 k; ^$ A
CPVLab Help Videos6 D1 c9 Z; O' W; Q s
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 l# D7 l5 U2 ]* [% lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
& d F& o6 d$ H/ R- e; } p) }+ bindustry standard.' K0 v# }3 M( R7 K3 ~; K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* }: x" N6 n2 d, L0 Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 s ^, }1 a' E$ B Z
good support if you have problems with your installation.
) ?' ^, P- W! L* z7 D! T& w/ fTracking 202
5 r9 B1 {8 Z: c. m- UTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ H4 S9 K5 \/ z) g6 icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' C+ y4 D; A9 g# \" garea.
' H6 q" Y& G U$ ~& KIf you choose this option, keep in mind that your tracking software, one of the most important parts of
2 P# e$ p6 u7 y% N. X& g' d4 Yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 @" j/ V7 O. r2 t0 h9 B6 Binterface, and their hosting.
9 V( c* F* j& `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
b* I) A' ~* f6 Iand targets which you are bidding on. Leaving this up to chance in order to save money could
- K X: ]1 y7 `5 ^3 S9 {! l2 }potentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 M& Q% S1 r, ?9 P/ Cwere using.
( M% @8 _/ T1 MChoose An Offer, k9 S" {- X6 n7 A/ B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- v W+ p% i7 p* M! wLesson on Offer Selection9 L1 q9 j8 z1 H+ v0 c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) d; i7 r6 O" D& HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 h8 K/ _& |: O9 d/ Q9 BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( g% G2 }- L) B
LeadImpact as the traffic source.7 |! E. i4 I Z3 G7 D
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 |0 i) c1 m! ?0 R0 ~2 Dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" X6 S9 V( M& E
campaign.( x2 K* y( Y5 I ]8 s) T
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: J {, c0 n; y) h. d3 A: Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 h+ Z$ o9 ?& s" E, F. ?# `that all traffic is accepted.3 o4 E4 H- p8 ~* p* V5 W# B |3 e
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ s+ p7 \) q% ]
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 m, I7 \' m8 }2 ^* }/ ^
get creatives like banners or images specifically for the offer.
/ }7 n5 t! ?0 S, u' F/ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
S8 K' G+ b8 ?4 mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 [ e) |) f+ `, a. j- w2 \track my keywords. Without doing this, it isn't possible to see what's converting.
9 {; l) \8 V' G, r% {* R- gIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' Q8 a( o! A; \2 f) F( `1 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: c4 w2 W# g* x* I" n a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the B- f7 W+ y L3 W
bottom of the page:0 p9 z& @6 X3 y5 Z7 y# {
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: g+ f. f1 e, j. _9 J0 M& G7 oClick on the offer → pixels → Add a new pixel and this comes up:
! i" H0 x3 g+ A+ U9 @Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 i# A/ g/ ^0 a/ q* rfrom your software into the box that says 'Enter URL of image to load'.
. h: D) Q* `" ^) i+ nOnce you do this, it should look like this:) x }2 P( `& p+ j% p8 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 \5 |. _5 |- H8 `: n( k0 |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& A7 E7 k1 B6 Q) ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 z! X2 B, W6 f6 G. S- Z: P. `0 s
Prosper or CPVLab.
5 e8 Z! j0 F6 s- m
/ f% h; F( Q% } |
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