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PPV GUIDE [PPV新手入门][28页]0 P. ] B4 K: M. {$ n
详细的请下载电子书！
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! e9 T1 Y, V5 @( Y; l/ j
Newbie Guide0 S8 S; Q, I) z6 b! Z) _# V- C
PPVPlaybook.com# }& D6 Z2 b3 I
Tracy Shaffer
8 y7 q- |' c! t/ w1 JDavid Ford
4 u% q" k! @* c5 R% V% |4 m/ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" _) U; K; A( fGetting Your Mind Right to Start Affiliate Marketing( e# G! m3 I. J2 ]. |/ ~
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 n d0 Y7 N- w/ sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ C* ]- h9 |+ G: [1 \" j/ R Q& oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 u$ g" X" K. |, H
with any success, these claims are laughable and far from the truth.
- s) s$ E9 f$ |! ^, E. yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# f8 D3 U7 Q, a" c6 c
flow management. The main benefits are the low barrier to entry compared to other businesses, and# w7 F" R8 V8 `
the ability for a marketer to be a one person shop and make an incredible amount of money with low- [: `* Y& p" q3 f* R! v6 S" `) X
overhead.: T1 q, R, a5 Y* y: ^8 \9 r
The winners in this business are the ones with persistence when nothing works, who know there's
5 g! J' @8 a! z% pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* E( X! s& k+ w1 z. r k% b5 E
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; l1 q. E0 u" Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% G6 p! |- j5 H3 d* vMost of these things happen suddenly and without warning, and they all contribute to the amazing
4 F: F l G7 t! b3 |. hlearning experience available to anyone with a few hundred bucks and the ability to open an
+ d$ u- {) I# U1 B' l7 n! padvertising account.
, }' N- ]- _# z' o" `) ~% p9 @Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ K7 J; v( G% T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 _4 r& B7 f% u3 J- ~1 z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 f- J0 Y u6 u/ H, c& v1 c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% I% K9 I( a& q# ~# v1 M3 e# L/ x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 F$ s9 _1 y% L1 g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ j; ^6 H, I4 c+ ?$ Kstarted building.
& v8 f' r; D' yThings you need to get started:
: X; c6 a! w B' K, ]) R. g1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& e0 @' I X7 Z+ d6 z$ y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ C8 T1 R2 p; ` {3 v" ]' D* p6 Q4 o
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( ^2 z( C* W/ J8 S M, W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 U9 m: z$ A5 K) }+ \
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 L1 Q z+ J! y- E. A# A
with PPV.
' e" I6 v2 p. W1 T. BBasic Getting Started Definitions
$ }1 G) S- y' [# J' o/ }9 |! WAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- ]4 b& v' n% Z' Q3 D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 `/ A' r Q/ x* Q5 q9 L. s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 {% T1 z4 S% A+ O$ ?2 ^
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ Z! K0 ^( T, K3 f' H( ^
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 y+ T; S3 ?+ c
receives a commission on that product. An example would be the Amazon.com Associates program,1 U; M& p; B3 |1 ?# v7 E7 i7 H
Comission Junction or Clickbank.
. {; r3 y% O/ Q' X3 C4 `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( b% }$ V( \5 W( ^ O1 V7 Qan action like filling out a form, submitting their email address, signing up for a service or sometimes$ s" x- f0 u @1 O, o
buying a product. An example would be Ads4Dough or Neverblue.
! T I6 P: j2 PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" S) C& V. F6 H5 I2 p6 R+ p% Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 J1 t$ T$ b$ _ X+ I
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 X3 h7 s& v' k9 d7 h
right from the start can really help you.
( l. O! ~8 y! p- lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' M/ z0 B; M: j1 Z5 f) t2 Zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 b; Y* G% e2 W, {, P9 u" @view, starting anywhere from .01 or .015.# f3 t) x& y9 U, W( R5 P) j
In order to use this type of internet traffic, the affiliate can sign up with a number of different. f4 }& E- p6 A d; N' K* S3 Q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ T. I m) \$ b9 u3 e! t( l. ?
MediaTraffic, and AdOn Network.; L) T0 r5 m4 k; d4 X9 U: J
Don't popups get blocked by pop blocker software?
- i) }9 I; A3 o' MNo. Popups are served in a new browser window as if the visitor had opened the new window
4 V9 z( g5 g M8 P9 O: |7 K6 Xthemselves." |8 t& G6 k) X. v! O% h0 m0 Q. h6 _
How many popups get served to the visitor?- p5 M/ G2 Y% h" C# B/ i
The number of popups served varies depending on the PPV network. Some pop more frequently
$ F/ c9 m( [$ o2 W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- G2 k4 r# |& b9 r% U! R7 p: Rserving this kind of advertising, so they have to toe the line between keeping their software
8 w( R' p; {4 B6 t6 u. `! h8 Wdownloaded and still making a profit.
& u5 e. g$ n( U: @* b Z- y$ _Isn't this type of software bad? Why would anyone keep it on their computer? n! g; K8 k4 J, }5 ^. S2 B& e2 r5 ?8 p
No, this type of software doesn't harm the user's computer.9 e5 ]2 j' @" A8 Q! O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 q" B7 a2 w6 G4 W/ p7 y, M4 otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 U1 ~; q& B$ ]) T) q% Othat they can continue to have access to the incentive.- f+ S, E3 l4 N/ c8 n3 u3 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 J5 H5 b' E) q2 bHow to Get Accepted into a CPA Network0 f1 c2 e' E& t+ i. U
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. a5 H* {. R1 L; fto start looking for networks is Offervault which lists offers and lets you compare payouts across
: \, J5 g% r" wdifferent networks.
9 i' E4 c) H5 j# |9 A+ \* | O- mOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* E/ c4 ]* Y# C( xapplication and be as specific as possible about your promotion methods. Usually some time after
! v& b. d: P. x" n5 rreceiving your application, the company will call to interview you. The phone interview is a critical
" G4 }0 c1 n# |- j* k" N3 x1 ?part of the application process, and most networks will deny your application outright if they can't get
% X: I7 U X' y2 _( f5 T1 Byou on the phone.
- v E1 v5 w; h* Y- p: n6 F& z' fOften, the person who does your phone interview will actually become your affiliate manager after
! b4 R, Y& i" Z& Q0 ]8 ]you get accepted, so it's a good time to put your best food forward.
/ j: U3 {" n+ ~9 Z$ Y1 DYou might not relish at the idea of someone grilling you about your internet marketing methods over
6 R% i1 `' n$ J f4 f6 jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
" s# b: k2 Q7 E: JWhat methods do you use to market offers?9 k: u* W5 E, x1 ^0 d: r3 g
Do you already have a website you will be using?: U7 q o8 U$ ]
How much is your advertising budget?
. ~- C0 X1 W8 sWhat other networks are you a member of?
) M. _- W* a4 C L; h. GWho are your affiliate managers at these networks?. q3 v5 ~* U! N4 u- C& v4 C
Do you use social media (Facebook, twitter, etc.) to market offers?
# F' x4 s+ m* y6 f0 k& Z* jHow much traffic can you drive?
" E2 ?" `+ X# ?# c. oDo you have a personal recommendation from anyone who is already a member?! v" V! G6 Q% G' F G
Once you provide satisfactory answers to these questions, the network will approve or deny your* p1 j- @- {9 C) }
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 @$ r1 o. D4 I0 r& `* z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" M. T/ S8 U, F s, }( |& R4 Pfor the network can be helpful.
# x& i8 d* Q* T2 z. j }: X2 \- JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 C" B; m! Z3 V; ^: K& M
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- _ Y5 \5 q, n% E" n" Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 ^" d, t4 @* P. J9 Z' y/ c
people can open a lot of doors as far as networks are concerned.% R0 _ k# E" _6 W' I
After You Join a CPA Network( b; x9 |1 u; J% e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% k# T7 J8 _: O
and make an attempt to get to know them a little bit.
( Y+ c `" o: e" c8 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 Y9 z$ I) ]8 ^1 h' W& u) }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 w' g- Z8 H5 c' W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 b H% d; X# N( y4 [
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout- |4 H! Y7 U [ O7 o, @* |) }4 X0 S
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 j% g+ G6 s7 d; hemail.
9 M+ x- k* h% TFor more helpful info about dealing with affiliate managers, check out:* |( U& ^: W8 R* t; T( B% J: ~7 K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 L2 a. s+ x. vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ w/ v0 C) ^- V2 P: \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 O! A8 j$ c, l" e7 q& l4 }: PSet Up Web Hosting
% r3 E" X" i$ HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ \* p/ i. u6 V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! H$ k8 z/ E+ m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 W, ^# I9 X- v/ awhoever else is on the same server as you.. C6 J: x5 ?3 d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& C- O2 m I* r) V/ E4 T8 F2 F4 kenough that the visitor can't close the window before your pop up is even shown. You have about 3
6 n" u0 }8 h+ [2 p' E" Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; m7 i( Y% E2 {7 f" _+ v7 ITo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 V! q$ C2 v4 ahouse full of roommates (hosting customers).5 m$ N2 H+ e: R$ o- M9 F
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- z8 ?+ }4 c* K9 y4 x# ?4 o& X' nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will# K2 ^' ~9 y7 z9 f4 B* r5 ^
fit.5 n8 z* ?6 k5 F8 X( ?, y+ k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 a' X" \: k$ K: U Jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate( d8 d* O: G8 q. y" i1 L
their food. Everyone else's food in the house has less space to take advantage of.1 I+ _, Y N2 j1 C. i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! F0 s5 ~$ F" G) Vany type of hosting this is a bad thing, and especially while running PPV traffic.
7 h: O# l0 M2 w% RIn the case of a virtual private server (VPS), everyone in the house has their own designated space
8 ~. U1 c& s& _4 [/ @/ Vinside the fridge to put their food, and other roommates can't come into that space. The server is
) a D; g: y+ f7 k# Ypartitioned, so that each customer can only use a specific amount of resources at any given time.
1 l. R6 h9 {. J4 PA dedicated server would be like having the whole fridge to yourself. All of the server's resources+ `) I4 w; a* v3 J
belong to you and no one else can use up those resources. This makes it possible to serve much more
; W4 a$ V. o* Rtraffic, faster.; ^9 V. c' L' o8 E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 a' e- e- ~ g" a, RAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is" `: y t+ ` m# c% r+ _
here:2 V; |+ Q1 [! Q) K8 B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! O+ D" d: L O" M
VPS&highlight=hosting
3 R& j9 H- e- W7 q" MDedicated-Hosting-vs Shared-Hosting
5 ~3 U+ ^4 I; Q- x$ a' Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- ~6 l2 B5 L6 {3 N4 C/ U
Hosting...Your-thoughts
; H8 G. A* r& T. q6 ]& `+ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 u" S6 R2 ~' p8 \! ]5 |9 \$ V. JHosting Providers for PPV+ y; W4 f$ K) x' z; n2 ?% \
Beyond Hosting
- D. F3 B0 u' R3 Jhttp://beyondhosting.net/( L; Y" T9 x8 `: S8 r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( p. r/ x+ V, H5 f% w9 |" N: r) q, {! {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 y1 E4 |- ]) k4 D8 x+ g
direct linking with PPV. Also, these guys provide great support.
$ _1 p2 y m n5 M# R* hProsper202 Optimized Hosting
1 j' T# H* D5 R. O; W, ]$ w8 Uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: E1 s5 P% j/ J4 JCPVLab Optimized Hosting
, y- E" w1 P n. T1 Lhttp://beyondhosting.net/CPVLab-Hosting/
! Q$ B. {7 p' M# J+ T7 cDomain Names for PPV, B e; N: g. b: ^( \# P# z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ @- L# j" P# O& U8 o' {* uwhere you're going to host your tracking software and your landing pages if you decide to make them.
: a) d( _9 E; V# T, ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" L0 f- E# f& |: t$ C% U" gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ V( A$ B. Z2 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% M. f7 w( O7 s3 `% j0 Aterm or build a whole website.! A3 f \: x4 S
After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 l0 j0 N F9 l/ Rtracking software on your domain. This is really important, because it is necessary to track your5 s1 m- N% y: ?9 Z3 o$ s
conversions down to keyword level so that you can optimize your campaigns. Without proper, G y# D- ~, e$ Z
tracking, it is impossible to know what is working and what isn't.+ o8 g( u' P2 ?* }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 F6 C( G5 \' u# J8 V3 B5 s1 y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 u. p2 N; z% f) s9 eProsper202& J, e2 D' c/ X5 D5 M. f
http://prosper.tracking202.com/apps/: m; F O& v, V! j
CPV Lab
! V& v0 T4 D6 [) I2 F+ j2 Jhttp://cpvlab.com/3 j+ o, }9 V4 v8 S, G% N" L
CPVLab Help Videos
) q; x8 X- C1 E: S4 chttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 i; X# @! q, x* c7 ~3 wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. N! S8 m9 ]9 g/ {
industry standard.
) A% P- O" }" r. B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' g* X7 E5 h' m: L2 I' z; k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 u# y9 L7 w" J4 c0 }good support if you have problems with your installation.
1 b# `2 n9 w' V3 I- e( n" nTracking 2020 D# o. S2 q0 j, _9 c
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ |& m" h2 H" _/ W6 d9 _( s) _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 d! R$ x2 s7 F1 v7 l5 i* S( earea.
) b, M, t# u. k& g) N- sIf you choose this option, keep in mind that your tracking software, one of the most important parts of8 j3 [6 j6 T7 S
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 j% H! F% e& r0 W( kinterface, and their hosting.
6 Q4 Q- t! G4 X) ]1 m% FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ C* q1 W% I: l6 i! j# I$ r* eand targets which you are bidding on. Leaving this up to chance in order to save money could
) \% c/ L! P% J# Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you2 e% ~: ?( T$ M3 O6 l( w( c
were using.
& ^' W* f1 U. c2 P9 ~' U' eChoose An Offer8 z) d: @, m4 B7 F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ t, U: P/ D+ WLesson on Offer Selection
4 K$ z L: W3 _4 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ X0 |: r/ H4 ]( M" e( h' h4 v
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; s& r) P% o8 @
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 Q! H1 k6 D4 D8 I
LeadImpact as the traffic source.+ Y! T/ |" h4 ~2 j- c! w
Now the best way to learn how to put all of this together is to just get started. For some variation in5 u) x2 q) I/ F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( Q B( ]( a) D( S# P$ e' Dcampaign.
1 X- J% M: A$ r! bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 j x+ ^, R4 M% X! B5 }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. i6 F; T9 i9 ^. c" L
that all traffic is accepted.
" B8 B0 G- @: I4 l* zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" G. q5 r c4 j# q/ U1 |( yThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 g, k& h, U& \3 tget creatives like banners or images specifically for the offer.) f5 m c2 B" F' b$ k$ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) y) R* g0 c$ g4 f( rBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 ^. } g, C1 A
track my keywords. Without doing this, it isn't possible to see what's converting., Z6 M, O) P$ f( j) n5 u/ ~% z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. P7 ?: Y2 d3 b* y4 M; [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 Q7 u# U. l! q4 `
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 Y1 S6 i7 a0 g+ ?* {' V
bottom of the page:, J, P4 }; D$ K7 L/ w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.6 O. c, A( V+ y+ d1 n$ I; Q
Click on the offer → pixels → Add a new pixel and this comes up:
% o9 ~( H6 ^. Y/ G) hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, F h( g8 e, L& d8 A
from your software into the box that says 'Enter URL of image to load'.
7 S- M7 _1 h/ ]2 u& nOnce you do this, it should look like this:
. m8 w% F# f# w- F8 V+ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 {7 h6 R1 G2 S, i" F- i) F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& l- f* Q% B, A
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 O8 M% y+ b% S' R( ?
Prosper or CPVLab.8 U# |! L2 m# |. K d8 `$ v
$ E% W9 B1 G+ M+ l) ]
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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