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PPV GUIDE [PPV新手入门][28页]2 n0 F* W) c- p
详细的请下载电子书！# Q5 T# c3 \! |4 o0 W0 }
/ I: y5 j: S3 K; g. J6 s, ?
* W: x) X* E0 r- R% W- s* ANewbie Guide
- {- p$ P! G m+ rPPVPlaybook.com3 W( }* s3 u9 h5 H0 M" G8 S
Tracy Shaffer, U* O K: A, J
David Ford/ k$ T& K o6 p. |% P4 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 a& ?+ n( H) \9 C- h
Getting Your Mind Right to Start Affiliate Marketing
2 l2 J7 x$ u4 t- BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 U: S- @: F8 N4 A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ o! n: Q8 {) \- K) fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( l5 F/ ^ ]# X
with any success, these claims are laughable and far from the truth.- }/ ?; G$ t7 [+ X. O7 a* Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' z! ^) d( q, @& K N6 `3 ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 B7 W; ~) K4 m' v, Gthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 E9 ?# a5 U& n1 j) Zoverhead.
: x h; F; ]0 A5 m' zThe winners in this business are the ones with persistence when nothing works, who know there's( V2 x4 C* i. U- @0 k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 ]0 u% k; U0 R, d& f( _; B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 [- ?: G4 Q' I2 m1 T- z" Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; P6 [) \$ P& K1 r
Most of these things happen suddenly and without warning, and they all contribute to the amazing. B; B0 M' Z: Z. D+ `: s7 M7 S6 z
learning experience available to anyone with a few hundred bucks and the ability to open an6 f; G) l& T8 t) {0 a9 O! M
advertising account.
# W, B/ o% B: r" ], kYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! \8 L/ X5 [; _+ p5 l( k. pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 a6 N8 I# s6 q7 B7 @3 H' r
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 q$ O7 k' ~4 d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. n7 R8 k! y7 Q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 e( F2 H8 D; @6 J: y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* e, n) r v3 k7 ^2 @started building.
0 k8 Z: c O AThings you need to get started:
4 `& \% V6 h5 h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 L2 d$ |% X6 K& ]$ g0 Q3 E! Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ z+ Q6 u8 `* @' E) a9 @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# |5 N- c/ H5 }; V( v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 T' }2 ^, Y6 K; q: p" BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 z1 F% T4 h, y8 i, R) u) T* Kwith PPV.4 y) }/ W2 k: c& ^! r+ k) |
Basic Getting Started Definitions* x" H3 d! Y2 j1 j! n% Y8 y) B
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more; v0 T# i% S! h3 S: x2 q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ u' E' g1 O! H( [2 }. Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! P- |4 {7 \2 O4 Rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) P+ L( t/ V& r; S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! [, R# Q2 I$ D9 K4 }3 ?
receives a commission on that product. An example would be the Amazon.com Associates program,) X6 y: h# }3 m k, k. R# x
Comission Junction or Clickbank.
- p* K% Z) m2 OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- ~7 M% L* A# s6 m* ?* c: K
an action like filling out a form, submitting their email address, signing up for a service or sometimes3 V A* X; g+ y
buying a product. An example would be Ads4Dough or Neverblue.
1 l1 y9 I: E! Y3 Y; \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% O9 a3 t- z/ x6 A1 [7 Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. G% \; W5 i, K& C- }" [related to an affiliate's account at the network. Having a good relationship with your affiliate manager& ^* P1 w$ `( x0 K4 r6 `; Y" ^
right from the start can really help you.
' u( G) n0 O7 y+ J8 S7 @PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 z$ ?- L& C5 V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ c* Y& ~8 c6 R( R5 Y, uview, starting anywhere from .01 or .015.
- v0 W1 F& d, S) z0 hIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 N+ K! @9 o% o2 ~4 {+ T0 Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# J/ P; N- d3 H# X0 D
MediaTraffic, and AdOn Network.4 i3 \+ ^! c( L5 y7 J& e
Don't popups get blocked by pop blocker software?1 ]# p) j6 E2 P4 n% _4 c# D, s# j
No. Popups are served in a new browser window as if the visitor had opened the new window
/ w: _0 _& l X7 Mthemselves.
: O( }/ ?. {- ?6 tHow many popups get served to the visitor?" M1 B0 U/ s# g0 z, I
The number of popups served varies depending on the PPV network. Some pop more frequently& n+ \3 T( G ] M- i- E+ E3 S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* f2 a& g1 e( d P! v6 Kserving this kind of advertising, so they have to toe the line between keeping their software
4 p( a* ?+ [2 |% ~ K Pdownloaded and still making a profit.
b3 h: Z& N- \- q" f1 x, f2 fIsn't this type of software bad? Why would anyone keep it on their computer?% c! U2 l/ B& v+ C
No, this type of software doesn't harm the user's computer.- |9 q# t! T9 \9 W7 v9 [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; d' Q, f% S, X6 W" o% f7 c; q+ ~toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 u6 k7 X0 Y |( }
that they can continue to have access to the incentive.7 G( W4 i9 P4 k k5 t3 Y" O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; c: F- @0 Q* A; m) c& jHow to Get Accepted into a CPA Network
" r& C4 Q# B$ gIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ d+ }) \$ O! {4 ]. ~) A% x
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, R# E6 a+ t5 s2 }different networks.% ?: L0 D0 W q- [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 D2 O2 w% y9 H
application and be as specific as possible about your promotion methods. Usually some time after, ?! @4 a$ F# {
receiving your application, the company will call to interview you. The phone interview is a critical) E& X8 g& t2 `- [8 x y. A. ]0 ~
part of the application process, and most networks will deny your application outright if they can't get
e; |; r- m: \2 u- L `you on the phone.+ M+ z( R) v0 {: ?
Often, the person who does your phone interview will actually become your affiliate manager after5 R9 N8 J$ e+ q* G& `. b
you get accepted, so it's a good time to put your best food forward.; J" }8 ^2 R' V
You might not relish at the idea of someone grilling you about your internet marketing methods over
% ^$ M, k3 @5 Y4 C' qthe phone, but trust me, this part is critical. Have answers in mind for the questions:' ?1 I" P* S ~7 {1 z
What methods do you use to market offers?
7 h7 D3 N5 G8 q9 LDo you already have a website you will be using? g! y( A! F* O/ V# s* E
How much is your advertising budget?. `: L0 c( R3 Q( T# g8 ~$ s
What other networks are you a member of?
, ^& Y3 N( T: m, N7 I3 U0 OWho are your affiliate managers at these networks?
7 i6 d6 a6 b: B" i, l- zDo you use social media (Facebook, twitter, etc.) to market offers?
" r. _9 D1 F( FHow much traffic can you drive?
* a+ v+ W ]4 ? MDo you have a personal recommendation from anyone who is already a member?
2 h( a% f" M& n$ b0 ~0 NOnce you provide satisfactory answers to these questions, the network will approve or deny your8 a+ b! v3 C0 l* X
application. If you get denied, just keep applying or call someone on the phone and try again. Be
6 T7 K& x0 r6 }1 P' fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ W* s6 Z9 R8 R0 K6 tfor the network can be helpful.
6 C) K7 N% U, C$ rTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ J1 f4 T! F" q" h G* b0 L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# I- S# e/ j' E5 O! c/ S5 Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; n; S7 g+ z6 a4 w* L, u
people can open a lot of doors as far as networks are concerned.
8 A! {4 U, g2 k7 N! k9 W% O# nAfter You Join a CPA Network* }" w2 x' h* N1 ^$ g6 H& d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. r" \; H0 N4 M( tand make an attempt to get to know them a little bit.
5 X# ?* B0 ^- EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ r5 `9 P* z0 B( c7 S4 L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. @5 r4 K, [. x5 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ B3 ?* x. _! d- `5 hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) {" Y1 ]! l6 w# \ Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 V9 M3 S Y, ?4 i! G
email.4 M) i* m& \8 V0 ~- @' R
For more helpful info about dealing with affiliate managers, check out:; {5 L# @. {0 g3 }" ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/; Z7 l1 ~ W U6 ^6 T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ M( T5 v6 A) v9 K3 W% N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ a8 h4 D+ w/ T( o- K6 ^Set Up Web Hosting& F2 j% ?- r4 X# P( T5 b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) C- l& b9 K3 s9 Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared! Z, W3 L4 G% M5 ~
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' v5 r- Q2 h, f' D% V/ Z$ w" q$ lwhoever else is on the same server as you.
+ t0 X$ g3 \2 p3 ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ Z* m+ R3 k7 S1 p; venough that the visitor can't close the window before your pop up is even shown. You have about 37 E: A, @4 {( S
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' ~ K' M2 w. ~2 y% j1 |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a ~! n+ f% X# J
house full of roommates (hosting customers).
) J. x9 d, Y& I* bIn shared hosting, this is like having roommates where everyone has no specific designated area inside# R) C2 y) z6 f
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- z ~) p2 q. a' D/ X
fit./ a; J; `+ B0 C) P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 G4 i7 S8 y+ ]. b" L9 j0 {
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ u" m/ `4 b" Y. {' X8 r: otheir food. Everyone else's food in the house has less space to take advantage of.
, J: F/ U; K; v) q! HIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ ^$ t# F+ g, s" L5 L4 m3 r6 ^# k' g vany type of hosting this is a bad thing, and especially while running PPV traffic.
# v% s+ F# x$ G# O, W4 Q& ]4 D4 gIn the case of a virtual private server (VPS), everyone in the house has their own designated space6 H. m% O) k# N
inside the fridge to put their food, and other roommates can't come into that space. The server is
% J% C V, [ H2 x9 A) l3 ^partitioned, so that each customer can only use a specific amount of resources at any given time.
, U7 l* F, P; @& M* u8 z8 p6 FA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 y5 {; _1 f! d- y
belong to you and no one else can use up those resources. This makes it possible to serve much more2 }( n+ ~/ [7 _) w9 [3 N
traffic, faster.* m4 L) X! [1 _0 _# G, ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; F6 S7 \9 u' Q; r) X: X) i2 x/ c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, |6 h2 m# D/ S2 A" w' lhere:0 C; e( {3 f; n7 l s
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- F( c# O/ u% BVPS&highlight=hosting# ^% K: x' S& V& W l' w
Dedicated-Hosting-vs Shared-Hosting
4 N6 K. s( k. v& {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, h1 ?, l+ W! m7 x+ J' wHosting...Your-thoughts5 W! o0 P! O- d- M6 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ e0 O7 t3 S' x( z( r* CHosting Providers for PPV9 p( j, y8 Q# W3 M8 s3 ?
Beyond Hosting
8 v; w4 }. T: L+ xhttp://beyondhosting.net/# c$ c, s" K8 n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 P% S% P( R" @5 V' u# w* ^9 M- O
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
g/ C8 l$ Y& r b0 edirect linking with PPV. Also, these guys provide great support.8 _- t* x( X$ d
Prosper202 Optimized Hosting
$ W% \% Q! q( X# a+ T9 Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. |" A3 D9 T- KCPVLab Optimized Hosting- @7 r* I) w' z2 T+ j2 r
http://beyondhosting.net/CPVLab-Hosting/+ a8 g" p3 c/ g- Q9 _3 ?* d) T
Domain Names for PPV7 | t Q, p, `' h5 p" h4 B0 {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 r+ C4 ~) Q* Q5 ~where you're going to host your tracking software and your landing pages if you decide to make them.: }, b4 R ^$ r
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,* O2 {2 F. a( n7 |6 L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% n* n; L/ [" F4 \" d8 v1 m" d' d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 \# }, [. q6 i: R3 g
term or build a whole website.8 T0 n6 N1 C, e; R( r
After you buy hosting, a domain and get those all attached to each other, the next step is to install5 x2 Y2 M# ^$ V# c8 B( T1 X; ^5 O
tracking software on your domain. This is really important, because it is necessary to track your
% V" d3 p: k2 }conversions down to keyword level so that you can optimize your campaigns. Without proper/ S9 B: }8 R+ \9 u. U6 X0 t
tracking, it is impossible to know what is working and what isn't.7 L: T* H; @/ C3 B9 w' _: V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 w& B$ t3 O) [. K( x4 x6 O. E
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! O2 `7 _7 ]3 E0 J/ wProsper2022 f, H0 {: P6 |1 E* {5 m9 S
http://prosper.tracking202.com/apps/
+ D( k, e% l! \4 o$ @CPV Lab
. l! g2 S( m* v6 E6 {8 m! uhttp://cpvlab.com/
( w6 A) q8 {$ S. d: v+ T+ a9 tCPVLab Help Videos5 e0 \- a: Q+ J H- _ ?
http://ppvlab.com/oweiw/oiurw/vdm.htm
( q$ ~( K2 N6 A4 I+ x! J% LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
B0 X/ ]; |9 j* U+ l: ?industry standard.
) K9 p% B2 G2 E# A- D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 _1 G1 S$ a) E( }, d$ ^CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) w5 l1 Q: h! c3 b' q7 e5 e5 Rgood support if you have problems with your installation.
8 T9 U# u1 T+ h+ f X5 T; |: RTracking 202- e6 G! r+ R' t. f
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" C! g8 T9 }" K- kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) b6 E! D6 I' E
area.' p* m8 ~; e) H- d. f8 Z7 p
If you choose this option, keep in mind that your tracking software, one of the most important parts of; ^" w5 q' z0 O) B+ I& V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( w1 E7 G+ m# w7 t; O. ~% H
interface, and their hosting.% u1 }" N3 }2 u" w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. ^' `. K' r% u5 E& i' A5 I
and targets which you are bidding on. Leaving this up to chance in order to save money could
+ T0 Y3 C' S$ E6 N) epotentially leave you open to huge risk if someone else caught on to what offer and keywords you
, K+ g6 H9 E+ P6 Kwere using.
& u& ]) @& ]+ f) BChoose An Offer
6 q! ?+ S/ i4 E1 i! kNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" }* y- l1 y/ ^! w" Y8 XLesson on Offer Selection
4 A, H# k1 H8 U5 z1 Khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) G4 R- I: M, z0 Y* J5 H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ V f) V7 _5 M
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; v* h2 h6 x K5 PLeadImpact as the traffic source.
" a# y V8 ^" a8 \# TNow the best way to learn how to put all of this together is to just get started. For some variation in' k- |+ a0 |7 W: b6 P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 N6 ], F H. n8 I1 G; p" gcampaign.# d$ x9 ]. \ p( W8 ]7 ^3 {& r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* X, i8 I9 W( x$ M& P' U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) s" o- J" N- }! R {/ \3 J/ g& L6 }
that all traffic is accepted.
9 d& u4 S. d, B1 NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* y1 `, S1 t: z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ ], e3 c4 H+ V8 \ N
get creatives like banners or images specifically for the offer.
+ r( O( n4 A! d8 J0 u' S7 J7 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, y% q3 |" y7 ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 L; a$ k, I- @/ R2 {$ ]
track my keywords. Without doing this, it isn't possible to see what's converting.0 J4 A1 d" [$ B, ? O
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# g+ k: l' I, w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% w7 |& z9 h# W, c0 F" n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 e( y% m/ g4 N l# ]/ J7 M3 @
bottom of the page:7 [0 C, q2 S% W7 |" z6 ?3 x' r- `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 A N3 C! l- O+ x) fClick on the offer → pixels → Add a new pixel and this comes up:
G8 ^( u: K& r, o# bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( g6 Q z( H8 v1 U
from your software into the box that says 'Enter URL of image to load'.
! W$ l6 B7 `0 U* w" GOnce you do this, it should look like this:
9 }9 P5 Y) Z7 L0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- A4 S6 V6 O9 @) F6 p+ V& \) v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* a' C6 P( z( n! l$ A5 oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 y5 r( e: X/ K( J' }! D4 x1 J# v
Prosper or CPVLab.
( C1 G' ^8 _6 l+ z5 ~
- l: z, ^ f7 f5 T# O2 p/ K/ H |
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发表于 2012-12-27 18:47:17
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