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PPV GUIDE [PPV新手入门][28页]
, O' A. l7 k' S/ E q详细的请下载电子书！3 R! Z# p/ O5 j
6 z* h0 n# t8 @( B5 A
, |1 Z' w: o$ @8 ^
Newbie Guide
, X5 n: Y( g# N2 _1 M; i8 oPPVPlaybook.com# S0 L7 P( \0 s1 C# d( G/ G
Tracy Shaffer& U8 d# \6 D F" C4 G# {3 m# K9 u% b
David Ford1 f5 v' \% ^1 \( `6 p0 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 W- S* m% }5 F* q! I% G" @" |
Getting Your Mind Right to Start Affiliate Marketing4 M4 p: N9 t6 \) b# Z; F/ Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) O9 \: U( i6 e/ S% i4 w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 S, X/ i: M8 n" z6 c' s+ s% o9 W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" Z6 i0 X- m+ J0 pwith any success, these claims are laughable and far from the truth.3 o" u/ ?' Q/ A. _ v" U9 K3 r+ E
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! t6 r3 V5 M2 g9 `6 v9 ?flow management. The main benefits are the low barrier to entry compared to other businesses, and) T( y( n5 V5 t" t# |
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 a1 ^) o& {* Q7 E5 h2 l
overhead.
* P! O4 @# D& o6 r9 ?, ^/ U CThe winners in this business are the ones with persistence when nothing works, who know there's5 _" s7 c+ J9 l2 V, s1 q o$ T/ h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; F" K. X& p+ N9 A6 q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- {% W; I& u8 V0 A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- g9 T+ b: p% h& _, q1 G% O- a: a8 y0 DMost of these things happen suddenly and without warning, and they all contribute to the amazing& U- ^6 ~; k5 [7 h& l! Q5 z
learning experience available to anyone with a few hundred bucks and the ability to open an
' F' n0 v- l7 N* r- d4 vadvertising account.0 M% L6 P: Y% B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) d- v# k$ O6 S+ l0 l3 J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 S, J! U3 i$ o/ q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# k5 M# W r( X: V" `; Q0 ^9 m2 ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" \6 B0 r4 z& aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; x4 ?1 {9 b" @1 Y: m: |started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 [0 `" F1 U; ~( i
started building.9 Q/ M2 a9 J$ u& g0 x8 i3 y' x
Things you need to get started:, Y: y4 u% k+ t1 f
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 I6 t# E% k7 X. K/ P, {/ |- O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' Y8 e$ \+ }' l7 @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ D$ s$ U( h" c0 ?5 s4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( T" _4 r5 |; @. AThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) i* ?/ ?( n. J9 V, ^! t2 Z3 p; Z
with PPV." Z) V# n$ i* e5 E& _; s0 g
Basic Getting Started Definitions7 S1 Y9 c5 ^3 Y! l
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 e. K5 D; \5 O E
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- _4 ~2 B& U" F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) j( x# ]: m; b! s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 u8 |3 q9 D' D! P4 J, Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 u/ a8 ~9 K. p, L# D4 V( S0 m- hreceives a commission on that product. An example would be the Amazon.com Associates program,6 R" @9 J6 z. V0 A4 {! f. e6 E% \' ^
Comission Junction or Clickbank.; Y; D% c' [! A- d* y* e
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 N. C/ @6 K0 v% S9 L) g- @an action like filling out a form, submitting their email address, signing up for a service or sometimes7 ~! l+ I0 l4 s: V& m. J2 A& @1 ]- M5 K
buying a product. An example would be Ads4Dough or Neverblue.; m4 M( d5 [1 F P6 h& U7 f( c2 u
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) A" A( p9 ?( u1 Y3 E, D
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ C" ^ r% K: S$ R! t% u1 Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager' _+ k% ?0 {6 F1 R9 h q$ }0 p
right from the start can really help you.* d( l2 B4 w9 @" N7 o/ s
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' H% B. f' C, k9 f9 [! Y, [- F
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* P1 g: ]( {0 ?0 ~& F8 uview, starting anywhere from .01 or .015.4 s& |7 b( ?9 v3 M
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! i$ J' b( V% p7 e% g ~/ ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ J7 b& R" f9 j. P. n
MediaTraffic, and AdOn Network.
, x3 J+ O8 ^7 g) H; x4 }% oDon't popups get blocked by pop blocker software?8 j- ^/ K- R0 H* Z- b
No. Popups are served in a new browser window as if the visitor had opened the new window1 _* b/ }) _' c3 I2 @5 \8 C! c
themselves.. X: s/ H+ @6 Y' T0 `; x; z
How many popups get served to the visitor?
4 M6 `- z( I/ j8 i1 a8 UThe number of popups served varies depending on the PPV network. Some pop more frequently% L |4 M/ Z$ ?' {( ]5 y, @+ N( B0 ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 b" b$ N: t" mserving this kind of advertising, so they have to toe the line between keeping their software- @; H9 d" I; }. a! a! I- W
downloaded and still making a profit.
( Z- s- \: ^: r4 wIsn't this type of software bad? Why would anyone keep it on their computer?) }* @& M$ ^0 Z. t3 C0 b
No, this type of software doesn't harm the user's computer.1 X( F" Z; |' t# P# w) e% a$ I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! U6 [" K- U1 z8 stoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 r, L2 h; z _6 Q3 j( e e" z
that they can continue to have access to the incentive.8 S- U9 W1 S7 w) H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! W+ j. D7 t S* I: C# M8 k- j
How to Get Accepted into a CPA Network8 M: ]# v6 y7 \) [/ c% \
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* r+ P4 w! }; W5 ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. l$ F+ z4 D+ S+ o s# l; L/ hdifferent networks." G# v6 |+ I) x* D1 u7 @
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 W7 M$ B$ x) ~9 E* n% R2 c M
application and be as specific as possible about your promotion methods. Usually some time after
4 x/ `$ G: ?3 N1 n5 P8 E) ~receiving your application, the company will call to interview you. The phone interview is a critical
. ?/ n0 i5 w, k( b4 Zpart of the application process, and most networks will deny your application outright if they can't get
3 W- ?( K( d$ S9 f" z+ T7 oyou on the phone." s6 T/ Y$ W- P: Y
Often, the person who does your phone interview will actually become your affiliate manager after# k$ T7 W+ C+ a/ _; w5 p
you get accepted, so it's a good time to put your best food forward.) r. ]% {: R/ X$ \+ e' N+ y4 X6 O$ S1 [
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 A C+ W! W3 I/ Z& t" ]2 x- tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
/ ^2 r" [3 j) n0 T3 T% |, r* g( LWhat methods do you use to market offers?0 M1 D. q6 ^; x2 o* `3 w# \# T
Do you already have a website you will be using?
/ S6 C; ^+ |7 B! [7 I% l/ gHow much is your advertising budget?1 l/ s; r0 Y# T. `: Y# S
What other networks are you a member of?
7 Y0 n7 E: m* U' z& RWho are your affiliate managers at these networks?
2 Z) f8 W6 x1 Q p7 f( W. g; [6 ?Do you use social media (Facebook, twitter, etc.) to market offers?
3 {9 t4 V( l7 I1 a# _How much traffic can you drive?
Z- T* v. ^; Z; n2 IDo you have a personal recommendation from anyone who is already a member?
( E5 z7 G! C6 k5 h& ^Once you provide satisfactory answers to these questions, the network will approve or deny your* p! a" t( ^# A5 z; g0 E. [& B
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ y6 ?. r- a0 i$ J5 N4 i/ w/ a7 Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
h# Y/ I0 h8 Y" r& Ifor the network can be helpful./ K; ?- \- _8 F4 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: y! _' i$ @! ~0 z* V$ g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 j V- I- i5 F! _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( B5 Q r, C) _4 X! I) [: i3 Dpeople can open a lot of doors as far as networks are concerned.
1 P; t' p7 o$ T4 B& g* i$ \After You Join a CPA Network% b4 S0 H3 u* i. d K- x
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 s9 C2 q* g1 l: h gand make an attempt to get to know them a little bit.! \. y/ ?9 s& j& t
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 N7 Y- |/ l$ w. d$ a6 y8 ^weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 V- A" u. r0 P9 W9 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 F9 K/ K# e( I2 l: N0 d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, a* e; b2 c- L3 _# W
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 Q0 L% `. g, I$ p% wemail.
. E2 j1 P5 o" pFor more helpful info about dealing with affiliate managers, check out:) s3 u( M5 M9 g( M1 [
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
@3 K: E- [6 [5 x" V* Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, L H+ ~, O* o& E" g# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' [0 j3 s4 m8 tSet Up Web Hosting
4 Q( l# x& _& ^, e" aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, n1 _$ L& A6 x8 s2 Zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared x8 ?2 A- E5 C# k) s+ A/ I1 G" v
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" n- s) ~( D c# _9 ~# r: p3 Cwhoever else is on the same server as you.4 K8 k$ V4 ]' V, ~+ y! @+ M7 ~8 e; w
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 B( f3 q0 N ~: `: y4 v, Oenough that the visitor can't close the window before your pop up is even shown. You have about 3
* p4 x# L) [2 T& O* L6 h. Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' D! j3 L+ f8 u% {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
Q ?4 K7 s/ w4 Chouse full of roommates (hosting customers)." B" n) ]$ V" I+ N
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ q$ w' k! g/ a. x. y* G5 r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ i0 c3 t3 Z# @9 cfit." V- s; A3 W' g7 v' i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ Y! X: x$ u4 D6 l; \% g, e' ]6 D+ \
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" S2 N8 X1 n% k# `: g6 ztheir food. Everyone else's food in the house has less space to take advantage of.2 G& I7 p1 P' }; b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- b' Y8 w8 a: K
any type of hosting this is a bad thing, and especially while running PPV traffic. F9 j9 f" u$ ^3 h" }2 ^% ?; h
In the case of a virtual private server (VPS), everyone in the house has their own designated space: {& L5 j+ h# q9 n9 N, S
inside the fridge to put their food, and other roommates can't come into that space. The server is' b9 k* y7 a5 F% X9 B: J
partitioned, so that each customer can only use a specific amount of resources at any given time.7 ?8 F3 a" k4 S* _: k8 Q: s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 V5 c# q* S ^# C& k8 Fbelong to you and no one else can use up those resources. This makes it possible to serve much more
# ?8 K9 @: D3 E: |+ P' a, V2 Etraffic, faster.
: `; A( j+ M( ?; R: [( VAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 U- W/ S s/ h/ BAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( b3 S% ~) {1 O5 Y" L& g6 [here:5 Q+ [# V' X0 v2 [$ ^% G3 r5 `" f
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; G" `8 l9 D6 t9 e- H
VPS&highlight=hosting
' V3 E1 N3 q! z+ k6 l1 {Dedicated-Hosting-vs Shared-Hosting0 ?$ a& m4 M4 N( w2 @# k8 }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( X0 d1 |/ J4 u7 W* W% ~ q& }Hosting...Your-thoughts1 R# O* x( |& t% T6 G% r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" Q- s& M4 A4 l0 K( |7 _$ G
Hosting Providers for PPV4 \9 D! [7 e9 n
Beyond Hosting2 T0 s$ s# M1 D& V: J0 {
http://beyondhosting.net/. b5 l! a5 T; x/ n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& d; X% B2 Q8 F0 M7 Ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. W5 ]4 J5 D# z( ddirect linking with PPV. Also, these guys provide great support.2 ~/ Q T5 D8 a+ Y8 S
Prosper202 Optimized Hosting
4 @# E6 `, S% h+ |1 H2 L6 \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 [5 U+ O- R/ K1 s# X9 B
CPVLab Optimized Hosting
; V- Y, D6 g8 @/ Bhttp://beyondhosting.net/CPVLab-Hosting/" K5 X3 h" J( j6 I' z% Q$ N
Domain Names for PPV6 y8 j* `+ d- U& y1 R6 ~( u
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 a9 Q# A1 {; @* b4 a% o
where you're going to host your tracking software and your landing pages if you decide to make them.
7 N6 S g$ l0 e. Z& l, Z6 ]4 eOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, d$ j" N+ j" s, n( g) w6 \bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 v, M! T4 P; h6 |* K.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 C& G% \: g% f, I. e0 \
term or build a whole website.
& ?" ~6 k9 n6 b) [. wAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
7 q6 d4 m( a/ T6 v3 ]tracking software on your domain. This is really important, because it is necessary to track your
) u+ C: x" l! [5 p5 V9 Z+ F% tconversions down to keyword level so that you can optimize your campaigns. Without proper
2 r; m2 g% F6 e" Gtracking, it is impossible to know what is working and what isn't./ J$ L4 `8 R1 C7 b. J- R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ @& J& o o/ E: f/ A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* p+ `' m* }5 v: q( {& }4 }Prosper202- X7 ]8 j* i' k$ D& x2 \' U7 _
http://prosper.tracking202.com/apps/5 W! e* Y* y# V3 R" w$ T
CPV Lab! n0 R/ F9 p5 n
http://cpvlab.com/
) W, M% Q* ^% J9 lCPVLab Help Videos S; h# q+ b4 r. g, N$ x5 h) E$ {" c
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 v- Z4 }/ f8 M' a+ wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 ^" ]$ h4 `9 x# F& sindustry standard.
( m* |7 ? ]0 c. x2 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 Y( F- M1 V0 r( M# u; v# RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ A# o( d; ~* w* f1 Xgood support if you have problems with your installation.
1 s8 B1 L% Y' U- J) }* rTracking 202& _% N( E9 B" W' d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 w+ v/ y7 h3 d/ a6 S/ S5 O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ S- t! H( S/ d# c. {area.2 b+ w- g2 y) Q$ ^, e, @
If you choose this option, keep in mind that your tracking software, one of the most important parts of" t, u6 e! o5 U5 M7 O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& D( ?! q% B2 C1 q2 C# e5 t- L
interface, and their hosting.: r0 u$ A7 L' s: R, u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 w" y% F$ Z7 band targets which you are bidding on. Leaving this up to chance in order to save money could+ V6 C @! Q1 e1 [; r- d% S Z/ P, O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ Q% N+ E s, d: Y
were using.0 g2 a6 k J% P
Choose An Offer
+ B5 H6 ]8 {# yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- v+ z0 w N/ rLesson on Offer Selection- x* w8 Z$ C. n S6 b: A0 g# |, @& g
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 \$ x& o5 K, r& ]5 s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: `: ^; ^# X1 e. wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 u9 ?* i, k3 kLeadImpact as the traffic source.8 I- V7 a' S/ v8 m8 ?( S1 ?+ A
Now the best way to learn how to put all of this together is to just get started. For some variation in
. C1 N8 g5 E/ s/ c4 C/ F' }4 x Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. m' v$ U7 ~2 j# ~0 y! o
campaign.
1 C" M2 M* z1 U" r/ O* k* GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" r$ g! I5 I/ ?& @) |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; z; K" a* `0 l5 B5 F* \& ~& ~
that all traffic is accepted.* x( F# _# ^! H# \) Y1 F
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# B; T5 d0 ], @3 n0 Q2 q- RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ B' t; i" I! }- z7 R
get creatives like banners or images specifically for the offer.
) b1 s( d/ |( G6 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 W; \* i2 ^. ~5 l$ r5 y4 j0 d( eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 N- F$ q1 N! d7 \0 h
track my keywords. Without doing this, it isn't possible to see what's converting.
% y2 b; U) T/ W; F. hIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, q: E& x+ R9 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 \) g5 O& l5 d, X, E ~- Y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 C* a5 N% v* \8 ]* _
bottom of the page:3 x+ k- d- _% O3 Q1 o l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 w) U! t) Q# d2 ]- c3 S
Click on the offer → pixels → Add a new pixel and this comes up:! v) C b! }: d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( O2 ~8 i$ ~' ~4 @% @1 \
from your software into the box that says 'Enter URL of image to load'.' V# B% r$ j. W; T* v& e
Once you do this, it should look like this:
5 ~5 C V# u) B0 U. P4 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ g9 A& k$ ]) } iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- u9 Y" K" x) Y7 y4 sNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, q+ f, C$ b+ j' x |" S6 K' fProsper or CPVLab.( _1 a. V; O: }: R1 p/ @
# q4 k. X+ `/ n |
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发表于 2012-12-27 18:47:17
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