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PPV GUIDE [PPV新手入门][28页]
8 K! l% n: }5 J8 n' L; d详细的请下载电子书！
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Newbie Guide
) }* J# p7 J7 m( f# VPPVPlaybook.com
8 k+ o6 f# B' HTracy Shaffer' p/ V0 y! o) H% P y
David Ford; M. v% W+ |0 Y9 H# x! k. F- ]4 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ w+ X+ Q4 R+ ~* p+ s% q& DGetting Your Mind Right to Start Affiliate Marketing5 y/ S$ B/ j2 j9 i4 T7 n7 }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 s0 f0 t1 c( R$ x* z) `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) z1 D+ S1 v0 {. P- n/ [# cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: h! E8 f* r+ j2 C T5 L/ @with any success, these claims are laughable and far from the truth.
- b, s% b4 {8 B9 m" f3 U$ G$ B1 H6 KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 ]$ ?$ \6 D; c9 q( `flow management. The main benefits are the low barrier to entry compared to other businesses, and3 p" `+ _' ^; f. v9 y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% Z5 r5 b$ S$ l1 f: ^- q+ W1 G7 xoverhead.
J+ Q& F. M# A9 xThe winners in this business are the ones with persistence when nothing works, who know there's
6 p0 O( _; I# Z6 E' Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 s1 V M! P9 O* S1 J
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" O N' e {% R* n/ y4 U) @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: P6 r* i7 Y' z' {; o9 K, rMost of these things happen suddenly and without warning, and they all contribute to the amazing9 h) F' k+ g; y1 l/ T
learning experience available to anyone with a few hundred bucks and the ability to open an( u! X. ]! o" _6 a A8 z6 S
advertising account.
$ i( I v1 a* BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ v9 }* ?" {) k; f* y" Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 ]0 P# ^, {" s# f7 K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 z0 e& C0 p& _' ^* W- L* Q" J' s, ], j
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. h$ R0 }( U6 n9 u% m$ LWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 g7 N$ W3 M+ E. l, M' u8 R6 Q0 t* K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
O! C3 G; ]" C9 y4 x/ s. m* gstarted building.; _# a' E1 a- Y; z' ]: g
Things you need to get started:( B7 H8 G U, s" M ^: D/ [. }( i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). Q% Y. f7 P4 d( P; `" @/ | ]/ @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! ]7 I( n; S5 X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- E% |4 m. R1 ~! E+ f& G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% o7 P, L) H( c+ b$ L& z( ]This guide describes from start to finish, how to get started in affiliate marketing by running traffic* S# }9 \- G3 i9 M" T% p9 M
with PPV." ?8 G4 ]7 l+ X( k
Basic Getting Started Definitions# z/ J3 Z$ Y& Z& a7 {8 w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 a) T* c& |3 z5 N! l( l8 maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# ~3 f! c$ T* G: \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! q8 @, [; P. @0 L7 |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).; O, O# ^: V/ {7 _3 R
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 ]- i# J; f9 e2 ]; S, T
receives a commission on that product. An example would be the Amazon.com Associates program,
/ [: E3 L% a0 f. B9 bComission Junction or Clickbank.
) {5 g) h5 ? ?4 o4 H- F8 dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' O) X4 K8 E, q8 V' F, j6 \6 v( Can action like filling out a form, submitting their email address, signing up for a service or sometimes
) l+ M1 x C! Obuying a product. An example would be Ads4Dough or Neverblue.
: Y: U5 _$ }# K. n1 |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# F" O" P1 r# zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else) e/ i/ P8 Q: |+ x. C/ s
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. f& E+ w+ u1 e, o A8 n% L
right from the start can really help you.1 z3 X5 ?* n p- \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 y# ~- }1 J: B& U2 S- @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 Z7 X( Q7 O& E% o* t
view, starting anywhere from .01 or .015.
r* a0 @# H3 ~ V- ]% o; M SIn order to use this type of internet traffic, the affiliate can sign up with a number of different
9 ^1 o4 H2 ]2 n/ i7 s+ E4 pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 O+ G8 i4 t" jMediaTraffic, and AdOn Network.
: D( I/ d( z. H6 I# NDon't popups get blocked by pop blocker software?
' e; C" q, ^, J1 H# E' [6 d( pNo. Popups are served in a new browser window as if the visitor had opened the new window q% r' g: d' ]& W( j) Y
themselves.
; b9 I! r8 x) W. `; @" WHow many popups get served to the visitor?
& I- l) {6 q# V0 FThe number of popups served varies depending on the PPV network. Some pop more frequently
( t: }! N& T( `4 Z9 D! L8 q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. v% q K) j+ A2 N4 b2 Y) @
serving this kind of advertising, so they have to toe the line between keeping their software
u6 W! M5 H+ x) v+ Wdownloaded and still making a profit.
2 N, z$ l* F; C1 m9 EIsn't this type of software bad? Why would anyone keep it on their computer?
" u! {' O& p. w* m" {; I2 yNo, this type of software doesn't harm the user's computer.
- K; u5 `1 ?% F- I7 k: eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% K' c0 e: `6 E4 v$ a0 I2 W4 h
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 _% \* v9 x' u ythat they can continue to have access to the incentive.
/ y3 O6 {( f& g" D5 ^4 W, v# X/ x! X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" r; ^- A0 s" ^How to Get Accepted into a CPA Network6 `/ }* E; o& d# k+ t. s8 h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ a8 E$ m8 G# l# ?5 P
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 H0 H. a: t8 k( G- K4 Y. Odifferent networks.
- Z8 V1 F9 d- A7 DOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): O$ ^/ ]+ C, H% r
application and be as specific as possible about your promotion methods. Usually some time after
) c3 f6 {( G; wreceiving your application, the company will call to interview you. The phone interview is a critical
* N* h( N5 B& r: R3 G. O6 Opart of the application process, and most networks will deny your application outright if they can't get+ \" @' P. n+ a0 v4 L, D% j5 h
you on the phone.
+ z! Z3 L- H1 Z% gOften, the person who does your phone interview will actually become your affiliate manager after6 w( j/ Y) H; y( u* Q
you get accepted, so it's a good time to put your best food forward.
, y3 F0 J1 V( n. A# K. X& }You might not relish at the idea of someone grilling you about your internet marketing methods over. c. B% |( C9 Z, j+ Z1 L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ A% ]2 S7 x0 H7 ]9 QWhat methods do you use to market offers?7 f, I$ A, k# z4 z9 B
Do you already have a website you will be using?" ~& s M% [% Y7 ?6 z9 O; r' @
How much is your advertising budget?" ]& p U) a- F6 `* B. L, `* ~ x
What other networks are you a member of?
0 M$ T ^; |1 a" c' a4 V) cWho are your affiliate managers at these networks?( L4 ?& \ w. _# ~
Do you use social media (Facebook, twitter, etc.) to market offers?
& a0 Z7 Z' G( \: D3 r' ~4 U1 J4 G6 J6 rHow much traffic can you drive?& M. g U+ G# |9 W5 `! @$ H
Do you have a personal recommendation from anyone who is already a member?
: b+ X$ i! F: k% c3 [0 u0 \Once you provide satisfactory answers to these questions, the network will approve or deny your; g% i. b9 ?4 a4 v; X
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 g3 M6 Q+ D, B8 R7 O3 Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate+ Z9 L, S! i5 E7 E" A0 q
for the network can be helpful.# l$ R3 i( C4 j
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) G8 c' L3 x3 ~7 y, bSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 ?5 q* ]9 ]% v3 W. D
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! \0 }8 K G6 r8 {; Rpeople can open a lot of doors as far as networks are concerned.# S$ P- g$ e+ j
After You Join a CPA Network" M0 v$ Q6 ^# R+ j
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ u- Y0 h5 W! w
and make an attempt to get to know them a little bit.
, M3 s N! F r1 J! t. ]Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 D! f R+ a" {. K
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 W1 U8 k3 Z7 S9 R. _- ? Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: d( R! O6 T; U+ w1 S) L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, n3 B5 E% \' ?3 @- `; c" e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- Q; L c* d4 Z% O" V) ?3 ~9 Y
email.
) n0 p' H F) P( F) R6 F9 ~* ?For more helpful info about dealing with affiliate managers, check out:
3 b) w7 r" w T" U4 Jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 a1 |4 J- n/ i: g1 f
http://www.mrgreen.am/affiliate- ... iate-managers-want/
6 }( Y/ C! Y/ K- N& h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 Z8 j: V2 z, m% s; a1 S @; |( V
Set Up Web Hosting
3 v: W% O* v+ W0 U% ?* A8 aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 \7 X, i) M& ~- J$ }% f2 E& Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; U9 S, i- I/ z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 Y J6 H0 _: e7 Swhoever else is on the same server as you.
$ L, p6 [6 i B/ N3 b7 P( H; ASpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast t% R! b7 u) Q" R: X( A$ K1 V
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) W/ T9 |: H3 A3 i- Y5 ?seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* M, o) ^: V5 ?% ?To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 E0 l V- ~4 c0 v& D8 @/ r
house full of roommates (hosting customers).* [! Z: t! k" `4 ]1 c
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. s3 a3 l$ _7 G* k9 O) Mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 W2 B* ^9 ~) V- a& k$ g
fit.
& p6 y% o+ s2 o0 s. h2 x2 x. q4 k; uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 Y/ d* }+ r# v: U# Z+ F7 z, T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 N6 r8 n7 k5 ^/ }8 Z. U" t$ C4 c6 X
their food. Everyone else's food in the house has less space to take advantage of.: { t" t1 r" V* y4 _, w. }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 } `9 x' K' g
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 s1 X+ C2 d0 L% A4 r" uIn the case of a virtual private server (VPS), everyone in the house has their own designated space" {1 M8 ]3 _0 t
inside the fridge to put their food, and other roommates can't come into that space. The server is, A$ l* V% @- o) o/ T/ S: _
partitioned, so that each customer can only use a specific amount of resources at any given time.. H3 Y$ W9 C' r' w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% @& `! r# k$ U4 O) m9 \
belong to you and no one else can use up those resources. This makes it possible to serve much more2 m1 @" {( {3 @$ }3 W
traffic, faster.3 F; y6 T7 ?& O3 j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 w1 s9 u1 u% X" t! _/ i! |0 DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, a4 q2 B' X% R8 Uhere:
" H# S. a, D! B k! n4 Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 w4 @3 `8 H6 fVPS&highlight=hosting+ h+ N% j& z; M, z& q* ? v
Dedicated-Hosting-vs Shared-Hosting: E- u! |. t: N* U$ n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- ?9 F* N1 ~" G% F5 D+ k* O
Hosting...Your-thoughts- F3 f! R! `( H. O- _/ P* w/ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: U- J) N4 f+ r* n) XHosting Providers for PPV+ C* D2 i) \. P; b' `# x+ c/ t
Beyond Hosting- O' a' q7 C( o& B
http://beyondhosting.net/
, _8 {; `9 e5 K# { t. ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 J8 I/ ?2 O X3 e* J( S0 F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 x0 C. j+ z2 u7 i- K: _- O: ^direct linking with PPV. Also, these guys provide great support.
F! Q" h) }2 [; ^! W$ U$ [: rProsper202 Optimized Hosting
6 ]( z+ f0 h3 ~1 S+ J# |9 `3 J5 v: U3 whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! ~: R1 r* w" L# M7 N# [+ e/ d
CPVLab Optimized Hosting
6 o" D1 B3 d0 e/ {4 hhttp://beyondhosting.net/CPVLab-Hosting/, Y" o8 w! q3 Z
Domain Names for PPV
9 z6 z; T7 F. B7 ?( c( \2 I/ C `Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" l7 i% R, s/ @5 x/ H( n6 h
where you're going to host your tracking software and your landing pages if you decide to make them.8 @: N0 A! c c- x0 q! X
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 L$ b8 Z0 O, N' Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,( a* M5 a+ S3 q" v# n/ X: ]
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 `( y& K' d( Y3 e, N0 C0 ]
term or build a whole website.3 O/ T. M& h" o& Q7 h2 {* B
After you buy hosting, a domain and get those all attached to each other, the next step is to install3 }% `2 A5 {# X; w6 M
tracking software on your domain. This is really important, because it is necessary to track your ?( q6 y8 ^. ?% \ l1 e2 o
conversions down to keyword level so that you can optimize your campaigns. Without proper, M1 O+ S6 {0 d) z) f, H$ v
tracking, it is impossible to know what is working and what isn't.0 n) h8 S! D G1 I0 n" k5 L
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 C5 m! K9 `' X' T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 ]1 r2 [8 R: Z% C/ JProsper202) u9 R- A/ R8 F
http://prosper.tracking202.com/apps/
; y$ ^/ W) F. u* L- m. _* BCPV Lab
4 h8 ^- Z5 {! }! E) k7 Chttp://cpvlab.com/
8 y* Z, C- p3 Q$ zCPVLab Help Videos8 t4 h Y2 Y8 Y; q, E4 [* g
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ Y5 R' ]* v( u, JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' [+ D- H2 S5 g5 u3 g5 W. Aindustry standard.
. U" ?: O; C; ^" t: D( J8 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 z/ L+ _$ k; x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
?6 K, o- b- l6 l, M6 kgood support if you have problems with your installation.
' R# C7 U8 O- F5 L& F* [Tracking 202
" l2 P9 ?% E7 L% LTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, \# I5 E5 P, u# V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 u: z; k+ x: I& R" H+ barea.. M& m, z8 n4 m# U% U
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 g- F# K3 ?3 i1 e. v
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: [' _: C& w( n' Tinterface, and their hosting.
# f! `. I4 I6 u" @2 W0 _7 n; JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords; N4 O+ a5 f) f& q/ I, T/ a
and targets which you are bidding on. Leaving this up to chance in order to save money could- ]+ [/ q# {0 [; z9 j& Y; R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you( |$ P5 i( a7 s: G( r8 z" i
were using.
* m2 m( X7 y) iChoose An Offer
8 R6 ]$ _- y2 T$ oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 D8 G4 g5 D6 G! g6 X/ a
Lesson on Offer Selection
5 z7 i0 [2 f* }+ c4 Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 y9 y& ?$ P6 Z$ |& oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, G b* B( j% N2 |" n4 z1 ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ A8 Z( B* @& J$ ~LeadImpact as the traffic source., x d1 {% u1 N6 p, z" Q
Now the best way to learn how to put all of this together is to just get started. For some variation in
" R% a' l8 j4 K! d+ x1 q7 n Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 b7 L: F- L5 \- z" G
campaign.
5 k2 N" r$ M6 P' \0 Y$ NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 w+ r* p" m# d' v3 k, Y2 Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' G& U" j8 J, @5 p# h1 I
that all traffic is accepted.' W9 K8 i- F- z5 M% f
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., J' S( E- C2 \! ]6 t
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ J6 s) x/ H0 ` z t$ o: H$ p% ]
get creatives like banners or images specifically for the offer.
2 c0 ]5 \6 s9 `7 f' J& l9 g3 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 g. P. q* a' D
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( j2 c- c0 ?$ Btrack my keywords. Without doing this, it isn't possible to see what's converting.; Q/ Q& Q+ h! Z0 d1 s+ o' i# X: j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# `5 o7 A" x3 }+ M) Q$ ~) u$ |+ [& p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# e9 f) p) c! J" U6 o8 C3 UIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
T' ~0 V3 M% z1 Rbottom of the page:6 C; i- O+ ]1 y ~/ W& D. a
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ o8 r k! s& K9 p' y( l4 u7 yClick on the offer → pixels → Add a new pixel and this comes up:. O. B1 G2 W$ g
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 o' s* G- F M+ W# v9 dfrom your software into the box that says 'Enter URL of image to load'.
, k2 x3 s$ `/ V6 hOnce you do this, it should look like this:
0 V7 m5 O; K. g0 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 n" `( D4 N+ ~+ @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& X' L* E6 g& t8 D! O6 c
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 M1 a7 x7 Y, c3 V0 zProsper or CPVLab.
3 p# m6 Z2 ~& l7 i' z, u$ _: C
* e' e# i5 p' R |
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