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PPV GUIDE [PPV新手入门][28页]$ S4 B( R5 @$ ?! ~* D! p- D
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% m7 L6 S7 S" N( m; `. D
Newbie Guide
8 C9 J% l6 [7 p$ `! l! e7 RPPVPlaybook.com, b6 i0 {2 ^; e5 I. I+ R; E6 u3 [2 @ w
Tracy Shaffer
, l; J- y! D; J) ]David Ford
% a3 Z* t7 ]' H E3 m3 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 |4 J: Z6 x5 D) a+ P. z3 cGetting Your Mind Right to Start Affiliate Marketing, R. e' C/ t+ W! c$ z; f' V+ ?$ i* s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; i# T' J# H5 \ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 P/ \6 W) ?% T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 _8 ]# y* q/ Y7 S0 O3 n0 Y
with any success, these claims are laughable and far from the truth.
/ @# h1 Q, B1 DAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& O) @4 Y7 W- P9 [' {2 Y( a; m
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& M' @/ @. l& {# E9 Z* ^the ability for a marketer to be a one person shop and make an incredible amount of money with low' a z6 x% G$ n" G; P/ L
overhead.0 W4 L$ t% G, |" O( t
The winners in this business are the ones with persistence when nothing works, who know there's
5 `8 {! s0 g D. V0 tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. c" \- w+ J5 f7 n! X8 gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& Q7 s7 v% Z5 S _/ O4 G. o. f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." e( ?6 o* ~% G3 s
Most of these things happen suddenly and without warning, and they all contribute to the amazing. ~7 ?" l6 b" ?2 ^
learning experience available to anyone with a few hundred bucks and the ability to open an
$ n( R' p7 a1 g7 |) Y4 x! {3 }9 Y7 u/ jadvertising account.1 j1 L, K: H6 `& j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ n+ Y/ T" ^; d9 W* Q5 b7 n6 X* Z% |
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( \+ _8 ]/ Z; q! c) f6 pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 C: R$ c- I/ mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. c, J1 o) J6 V; c" y3 M
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ m# ?6 Y1 k5 q6 c4 B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- b& Q/ ]+ u' ^% J+ y) G
started building.
& d2 U4 a1 K, o x0 {$ VThings you need to get started:
: g0 B' k* z2 p7 i! z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ n- P& O2 U7 t- U2 \, Q. {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* ?6 j, D7 Q& r6 R' m% j8 V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* T/ u" M( \* G9 \) ~5 Z, w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( ~! `6 [9 x8 [* m: D+ O" M6 CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
a, i' Z- ?( Rwith PPV.5 L. N Z' J8 `- Q. Q& }5 ~
Basic Getting Started Definitions
0 O' x' c3 b4 Q* l! dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) c$ K0 T O# R2 y( U. L& H& _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, Z: b# n; M5 r6 f6 |- @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) Z( i9 I7 n: D+ C4 l' `# M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ s" G' z. l* d1 V: P! \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ f1 _: }1 X* N! Q' vreceives a commission on that product. An example would be the Amazon.com Associates program," c! J7 L. ^9 G1 |( Q( D1 N; I. M' J
Comission Junction or Clickbank.) g2 n4 M" l( V& l+ b+ q" ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 y3 }, I( j. D8 r5 Z$ P
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 S; O" p5 s! u" N, Y8 F; L
buying a product. An example would be Ads4Dough or Neverblue.
$ S$ F5 |1 [& ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) k D1 ~$ i- {; [! x; {
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 F" m2 A1 b+ n# e" \0 B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 \8 S& i! M. A" k
right from the start can really help you.
p4 ]' |# h) V! GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 R, h, }4 k: f `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 D! [$ ]7 R ` F$ ]8 cview, starting anywhere from .01 or .015.
: Y& d- L! i/ I% [ UIn order to use this type of internet traffic, the affiliate can sign up with a number of different- _3 `5 S& \0 w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 N5 Y& {" r, d( [. J; C; L, q
MediaTraffic, and AdOn Network.) R( E7 p) [- b
Don't popups get blocked by pop blocker software?" S0 }! Q% d6 t
No. Popups are served in a new browser window as if the visitor had opened the new window, S% ~( m L5 f3 ]' A! N! t
themselves.
8 B+ R9 {. r9 J" F0 a: J! ~How many popups get served to the visitor?
1 ~! w+ n3 a$ jThe number of popups served varies depending on the PPV network. Some pop more frequently" S, {- Q7 Y t* E" {) {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% o% V5 t5 z" K# ^, o7 z4 gserving this kind of advertising, so they have to toe the line between keeping their software
" n, Q; u% U/ Y2 B( ?7 L" W$ {downloaded and still making a profit.$ l' W) N4 P+ P; }# I* A! F3 {
Isn't this type of software bad? Why would anyone keep it on their computer?% C- _* {: k$ m
No, this type of software doesn't harm the user's computer.
4 H6 f5 q4 s: }1 L; _* G/ cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ O9 b, Y9 D: K1 Z2 mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 T4 ?+ w8 ^) lthat they can continue to have access to the incentive.
. J) E" n2 F1 W) M" x6 s& ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( K9 V. M3 _; t+ E# K3 h; b
How to Get Accepted into a CPA Network
/ S' S" k8 d7 p8 {) ]9 v. yIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# Q9 y. m4 C+ o) }. C
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 B6 q: E* M# g/ w! F) W' Ydifferent networks.
2 W: j- d7 c( N4 ]Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- U; m# m) ?6 G, m* i" k9 [- B: e
application and be as specific as possible about your promotion methods. Usually some time after* I# {6 B& @0 A5 M7 |7 z
receiving your application, the company will call to interview you. The phone interview is a critical
) s: k$ a' e+ v* H& e) c5 Lpart of the application process, and most networks will deny your application outright if they can't get
1 s( h% o8 d6 q( ^" Q8 l% `you on the phone.7 c* T) t4 S* k1 f7 y% J
Often, the person who does your phone interview will actually become your affiliate manager after/ w# f c6 m/ R# Z# w
you get accepted, so it's a good time to put your best food forward.4 _1 H0 R i& h I/ \5 J" e
You might not relish at the idea of someone grilling you about your internet marketing methods over
3 N" J3 y* }- D$ g: Pthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 j1 j) M. F( f1 ?. ~
What methods do you use to market offers?
$ I- B$ b* U# f# P' @$ }Do you already have a website you will be using?
$ c" B' v7 { T5 L, f: V! L7 uHow much is your advertising budget?
, g+ ^& j* \: S1 F' Y% `What other networks are you a member of?) g$ ^& _' _0 N7 A5 B
Who are your affiliate managers at these networks?0 t2 W e% R% _1 t+ f* G8 A" Y
Do you use social media (Facebook, twitter, etc.) to market offers?" @6 e5 j9 t1 K7 l2 w; C$ F
How much traffic can you drive?. _% j0 ]6 Z: U9 M
Do you have a personal recommendation from anyone who is already a member?
* R. J% s5 n j1 \Once you provide satisfactory answers to these questions, the network will approve or deny your
" Y, K# L& Z$ Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, W @& {( j: A* v( V1 ~+ y- Bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 Q+ u1 Y3 e: H Wfor the network can be helpful.
$ N9 A7 O5 l# eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 i( R: E' w* @% S& C2 k8 S9 x/ TSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 E; i6 i- P, A, {. }% }# s) k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 ? q. t, @& V/ e, P
people can open a lot of doors as far as networks are concerned.
% O3 B5 U3 T" u+ K% @# T! V3 |! H% WAfter You Join a CPA Network
4 H8 e* H$ ? W; COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& {. k: g+ R" p/ @
and make an attempt to get to know them a little bit.( I" ~; t7 M5 e1 G- I, f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! g1 |/ G, h$ ]; s, d( t! jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 y) e2 N3 u* x& t4 g# N( }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 z, N5 r0 u5 u" b. Y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( H7 F7 H4 \! f4 z% A: i- _5 O: E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 N% Z6 \' \; F1 { N' O$ yemail.% c' t; `, P% l% q! A. a: l
For more helpful info about dealing with affiliate managers, check out:
2 @! ^3 E8 ~) n9 b- ^. Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( `/ G2 i) q0 \' e5 c8 n4 z3 L* Shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# I! K) H8 Y" P: q% ]3 O( P3 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 J$ {& ^( g; z* m
Set Up Web Hosting& o- o" h, F: E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# U& b8 M, T, a4 Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( }. N6 C! ~+ y" p9 U, D& ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; k$ C9 L3 o$ [& h% Z3 Ywhoever else is on the same server as you. z8 }0 Y* r7 c3 `8 R9 i) i
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- U2 T w2 r8 \enough that the visitor can't close the window before your pop up is even shown. You have about 37 e2 w0 |% d- T" f; T O0 @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( D9 t4 p6 e6 O' d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# ]( A( ~, Z( i# Q, m1 s; K: phouse full of roommates (hosting customers).
+ p; |+ z/ k1 zIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 m) U8 F8 p. E% sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 v; d& N6 ^& Q# Z+ W3 Yfit.
% q0 x' v/ z) c9 X% K- I7 ~Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& e- A. t% `. m7 D0 @% F4 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 s# m+ W/ Z: S! \their food. Everyone else's food in the house has less space to take advantage of.4 g: i1 A% G$ p, `+ y: {/ P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 O" G$ c& W* G# _2 j$ [any type of hosting this is a bad thing, and especially while running PPV traffic.
7 e, _0 U8 @+ LIn the case of a virtual private server (VPS), everyone in the house has their own designated space
+ V! t2 V! y; y C4 B5 a4 s! V; {inside the fridge to put their food, and other roommates can't come into that space. The server is2 T: S" x6 @5 W* a0 y7 |% c
partitioned, so that each customer can only use a specific amount of resources at any given time.
& x# h: v7 n, x4 M$ x* T6 EA dedicated server would be like having the whole fridge to yourself. All of the server's resources
" D0 U5 C: W- J- E G/ g1 }2 mbelong to you and no one else can use up those resources. This makes it possible to serve much more
; }9 ]! Z2 H$ W u6 Otraffic, faster.
6 _$ A/ g) z! @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# \: H, c% P% X5 q5 u9 @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" a; J& N; w! L+ P1 C
here:5 D+ y+ u; Y* B' `/ F# H# _
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' v0 B3 C3 ~' ^9 z
VPS&highlight=hosting5 P. }) {- S! b1 J l: Y. H
Dedicated-Hosting-vs Shared-Hosting+ d! D5 i6 e& Y$ F) H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 E" t( _! T7 h
Hosting...Your-thoughts$ |! O+ _9 ], d$ w$ ?( B$ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ R+ S/ B) d: r" ?; p5 ?
Hosting Providers for PPV0 T" ~) N" z7 D! [% ^. E' K: t& T
Beyond Hosting/ C' T) E0 I* m0 [4 }4 C: S! g4 N
http://beyondhosting.net/4 w0 o' s+ V7 S8 ], l' s
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 J* D. Y" N" R8 N6 Q) Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 h, S5 c! k& E
direct linking with PPV. Also, these guys provide great support.
9 ^; W4 v" i- |6 c* t( b/ I5 _Prosper202 Optimized Hosting; N% f$ }/ T9 f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 x+ m$ j% F9 A/ v& A& O5 N' f
CPVLab Optimized Hosting6 |# e- |& l9 k% [2 h2 s/ _6 ] ^
http://beyondhosting.net/CPVLab-Hosting/
' p$ {9 }; C" w5 rDomain Names for PPV
& {2 a$ Z* C' O( Y2 q% {: N7 q: ]6 tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 @' ?" {* A4 D1 W
where you're going to host your tracking software and your landing pages if you decide to make them.7 s/ e2 Y8 n/ O0 U! a7 f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 J5 J+ a) f7 u* q" g8 K" Jbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ l7 @, E$ j: X V) u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ B) ]; b" g6 _9 d' Q, Q1 D
term or build a whole website.
% V: i; Z' g4 I8 b* Y) @After you buy hosting, a domain and get those all attached to each other, the next step is to install
- s! ^/ c, t+ j, w# A1 ~2 G3 Htracking software on your domain. This is really important, because it is necessary to track your3 N: A$ p: h( }
conversions down to keyword level so that you can optimize your campaigns. Without proper
1 A$ D. F9 B9 J* K' a# a4 Ttracking, it is impossible to know what is working and what isn't.
* m3 A: V+ y$ I- Y+ l+ lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; ~( H! b$ A( m+ A; zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ n$ C! s7 E0 l$ J2 Q- oProsper202& o: F3 r2 l2 e$ f- v
http://prosper.tracking202.com/apps/
0 V6 A& ]1 _" w9 X+ |- rCPV Lab
* W5 `, ^" l. P& q# a/ Ghttp://cpvlab.com/6 u3 |3 p( ~# K3 W: [
CPVLab Help Videos
+ F) W% E/ T8 l- Whttp://ppvlab.com/oweiw/oiurw/vdm.htm7 Z+ b1 V" }: r* _/ k M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" T! _2 U o# l4 Y% Mindustry standard.1 s4 l* m$ o, h/ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ X s7 w( f9 W7 ?CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- R1 i e6 z4 P% V5 \" L5 Y- v7 e
good support if you have problems with your installation.
. Y5 \" G j4 s: cTracking 202. F9 Q9 o( Q6 K* r' { i# W" [, l6 M
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) V3 a" _! I4 r8 r" C7 H( Ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ j: p' d- r% k5 w4 i
area.
7 d3 t) H# J6 s4 P4 B! N* w( e; `If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 l D. l- a4 L3 F; Z5 jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! s2 I7 G4 k( I j" y7 g$ Tinterface, and their hosting.% D3 d) {/ n; h' h- @" v& Q4 O2 w B
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: g3 E' M2 T- u0 e
and targets which you are bidding on. Leaving this up to chance in order to save money could: Y+ W& p, Q: q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 w* \6 S. m+ y7 _) O7 i
were using.0 c3 I! g% O2 h% k: S" y) W6 j
Choose An Offer
$ u/ u; I# f0 ]& ]0 G6 V. Z( F1 s- wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% {$ {; s( b& ^: {- q
Lesson on Offer Selection9 w3 B5 h+ j8 k& Z1 J( m, g
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- g6 i9 k$ i- hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; \* Q+ q5 m/ K* \: g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- [: c. [8 }0 }! Q z
LeadImpact as the traffic source.
5 L5 ^6 d/ x! v8 `% DNow the best way to learn how to put all of this together is to just get started. For some variation in% J8 \: o8 T. @& Q5 I. s
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! W# W" [' |% `% [campaign.
$ ^# U6 |- I4 i ?7 @When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* S2 h; j8 J0 [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. u+ f5 M- q$ Kthat all traffic is accepted.; P$ u# [& V4 K- S7 L! d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 }* a' R4 `/ j& n( z; N& l7 M) JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 z1 U5 ?+ ~9 q
get creatives like banners or images specifically for the offer.
5 @+ O8 t- f. P3 L) a* Y: d- j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: f) V: {6 o. o" |2 v" U) {6 z6 tBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. T% Q4 Q+ F' ~; t: L6 Ftrack my keywords. Without doing this, it isn't possible to see what's converting.# Y7 H8 T8 v5 L4 H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& E5 x* | G7 J" t& C! T) j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; w! h) u/ M. L: \+ f- e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; c H$ Y$ l4 {* j; L; [
bottom of the page:
; Z2 ]; Z$ P8 T0 a$ dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ e6 J4 V7 m% a9 \# zClick on the offer → pixels → Add a new pixel and this comes up:% K# P8 g: _2 @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ b* ^# p: d9 t5 T9 p
from your software into the box that says 'Enter URL of image to load'.7 r d' S' J1 o, G( e; V
Once you do this, it should look like this:
]+ G1 O: [$ f0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- t4 i- ~( x5 f0 qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ F6 G9 `; x% M; i ^& _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# x- U$ }! V2 S
Prosper or CPVLab.# `* x$ G( { W) _% |2 X
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发表于 2012-12-27 18:47:17
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