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PPV GUIDE [PPV新手入门][28页]; F8 C7 |, J1 F# I( Z0 `
详细的请下载电子书！7 B$ \- m! \$ h2 N( D
4 o& T8 \6 L) q) D* ?9 ~) @6 |
; s& n+ e' h1 @ VNewbie Guide2 U5 a! c) i; c& F9 {0 A
PPVPlaybook.com
& Y3 q" ^$ p1 }; k5 \' v& f, LTracy Shaffer
1 p1 r+ f' a8 `; N' u0 \David Ford
6 U6 w. `$ P* x2 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 H6 e. ]3 {1 c" ~Getting Your Mind Right to Start Affiliate Marketing* G1 Y* Z0 z% G5 Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* Y4 L6 Q( }! k7 |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& |3 u7 g/ \2 j6 L) p5 R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 P$ }, o6 q' s' r2 S' k$ a" uwith any success, these claims are laughable and far from the truth.4 L7 E \3 M/ P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, r: _5 E: e d$ s+ P4 H6 S
flow management. The main benefits are the low barrier to entry compared to other businesses, and
% e' C0 G/ Q. L2 G5 othe ability for a marketer to be a one person shop and make an incredible amount of money with low
! A* S. T2 M( Q- r8 doverhead.
: Y. W" [/ g: Q$ cThe winners in this business are the ones with persistence when nothing works, who know there's
2 Z" }( s& F8 }1 ?# Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. o3 w/ i* x" h8 F+ e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 n: @3 Z5 C" r M4 X- s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 I1 C& ^8 C* E- D0 z
Most of these things happen suddenly and without warning, and they all contribute to the amazing W9 C' X/ O( y8 h0 A
learning experience available to anyone with a few hundred bucks and the ability to open an1 n3 N, [) f0 q! l5 R
advertising account.
: o5 \' t* T6 o, r5 Q( cYour competitors are willing to work at this around the clock. This isn't a push button, instant business% E3 |* t) R0 o
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. I0 y; N0 U! F% Z2 c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 R7 D$ q2 b' R2 x6 ?* O& ]
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 Y7 M# C: n9 o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 W Z( }0 K9 N ?+ ` q& k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" N }, X/ O" C' B0 `
started building.
! e# D/ X% Y- c7 |Things you need to get started:0 p8 C# u6 D( h2 @6 M; L) S- x3 a
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 A! l+ p3 ` ]0 {/ M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 M4 e% }- y+ m: e- Y5 H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 ~" s% S" C9 J9 O! L c; N0 P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 W$ j) D! J3 w! y1 uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
) A! A& d4 w& m1 ]+ r5 Xwith PPV.! w; I B! \$ [. r- A
Basic Getting Started Definitions6 }( K9 ^/ K# u# E! u) i* t: n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, M9 J8 Y7 d7 S8 u0 U! Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main K( K* T5 u: f7 q1 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# u0 v& S2 @. p
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 V# r; W! s7 v+ C3 ?) [% qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; U6 a. ^2 {, x: K
receives a commission on that product. An example would be the Amazon.com Associates program,5 {6 ?3 b0 w7 l9 o
Comission Junction or Clickbank.
$ A3 E# v& n3 i8 hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 P7 o$ @' m4 h" ?" r. Qan action like filling out a form, submitting their email address, signing up for a service or sometimes+ i, \9 p( l& x% A/ j3 w
buying a product. An example would be Ads4Dough or Neverblue.
5 S" |3 J9 I; r: f2 |* jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 x9 j" t ~5 C$ \7 \& ]7 v( e$ laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. ?! f4 G0 v# t% Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 G/ j+ B+ O$ p+ G& eright from the start can really help you.- E0 J( L. p" d8 v1 `) r* x4 ?
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) D6 b! u, B1 k9 R9 qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ X5 P: S( g5 m; w$ I
view, starting anywhere from .01 or .015.
4 E* V& [+ |: S: _+ mIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 U) h/ z3 r' V" F7 q8 ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 Q. J+ c! D5 _! s$ fMediaTraffic, and AdOn Network." ^) D. L5 n0 H! u+ d8 m5 `+ t
Don't popups get blocked by pop blocker software?
# J; Q9 c$ q7 X' r% A# bNo. Popups are served in a new browser window as if the visitor had opened the new window! e* O' e' f2 C# y1 A- o
themselves.
% N8 |" l# R- n4 o- QHow many popups get served to the visitor?5 Z3 r% j2 V) p; V O5 a# n/ a
The number of popups served varies depending on the PPV network. Some pop more frequently
% \ \8 a4 ?( l- c2 ?: ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ K, d7 V+ y* R' o$ ]5 e! l% p! {
serving this kind of advertising, so they have to toe the line between keeping their software) X9 e5 y. ]. I9 w6 f
downloaded and still making a profit.7 @7 u, l$ U# h) T0 B' S
Isn't this type of software bad? Why would anyone keep it on their computer?/ d' {! y5 F. I4 N' A
No, this type of software doesn't harm the user's computer.! R7 W- \# t" o! d, f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ H, C( q6 O1 R+ l5 n' x' Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
: H }3 D4 t, J/ x% D8 ythat they can continue to have access to the incentive.
# }1 C) Z2 |1 u1 w* A* P$ g0 {& [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) s- j( U5 X2 m3 r, I8 W5 ~( y4 ]: WHow to Get Accepted into a CPA Network, K$ r- P1 D6 b2 h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" W# J4 P; y! z& z$ gto start looking for networks is Offervault which lists offers and lets you compare payouts across5 i; p4 c! |9 x2 r
different networks.; J7 o) Y0 x' {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, E# k: P3 j5 U2 vapplication and be as specific as possible about your promotion methods. Usually some time after
& W b0 o( D+ Freceiving your application, the company will call to interview you. The phone interview is a critical
" X9 ^. V4 l, h1 J5 D1 P+ G! t2 T9 tpart of the application process, and most networks will deny your application outright if they can't get
/ F# Y6 `3 `+ yyou on the phone.6 z- K( s1 N! U& U# x/ ^ i
Often, the person who does your phone interview will actually become your affiliate manager after* G" l+ p- U1 K( a; q. k
you get accepted, so it's a good time to put your best food forward.
0 Q& s3 ?' E1 o% O1 t+ ZYou might not relish at the idea of someone grilling you about your internet marketing methods over
8 j, d3 w8 m) i( `2 {the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 D9 l) }7 O( b1 G9 VWhat methods do you use to market offers?
7 b- D7 L# f8 YDo you already have a website you will be using?' @% Q+ g( \* Y* _+ L5 J$ Z% s
How much is your advertising budget?' Y: p- C ~2 C: P) r% u
What other networks are you a member of?& g7 r: O x8 B$ z) ~2 _ q
Who are your affiliate managers at these networks?7 n5 m: u4 F0 _* T& X
Do you use social media (Facebook, twitter, etc.) to market offers?" [, |- @: u9 I Y0 ]5 O- s/ Q/ P
How much traffic can you drive?* @, r' R* j( R- l& o( i A
Do you have a personal recommendation from anyone who is already a member?( q7 I: W( P0 B/ ~( k
Once you provide satisfactory answers to these questions, the network will approve or deny your4 l7 @% J2 m' k
application. If you get denied, just keep applying or call someone on the phone and try again. Be& f- @+ s) V, t' y8 d; ^" j% ?! T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 O% Q8 l- d0 ?- X& U
for the network can be helpful.) O$ ]( r7 O) y: Y1 J+ j0 `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 c8 ]2 Q9 C% E7 |2 _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% [* n3 B3 G. x( S5 r+ N8 R4 N4 j, lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 o% f R2 ]# Y+ y0 X% K; L
people can open a lot of doors as far as networks are concerned.
( `+ T8 Q8 i6 B( s) F1 T8 m- vAfter You Join a CPA Network: ^0 T4 v$ _# D4 @ ^: q3 ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 s1 G$ w- U4 |- f& R' D
and make an attempt to get to know them a little bit.8 R( a' @1 a8 P; a& Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 o& l$ _1 Q6 W, q6 C' mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 u% i' p" Q4 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 |( q+ {/ r+ {. `( g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' M2 ?. `: M- {: e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ t, P7 [8 Z" k- [
email.
M1 U) [0 t4 UFor more helpful info about dealing with affiliate managers, check out:
6 o7 r0 p) ]7 ^) rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/3 G6 D- B0 |% V8 N! Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/9 S) G8 m9 F2 m0 E1 H4 S5 |; q6 Q. Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( M( b* |* ?5 o% f" C' @, R: v5 H& I
Set Up Web Hosting$ P! \+ Q* `. n. V- b* q3 W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 G6 ?2 e6 d5 _, p; e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) ]* X1 j: A7 U6 u }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 r7 {0 t# t5 \! T0 S$ r1 b
whoever else is on the same server as you.2 y' A4 r1 W4 f/ a& b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 j3 v" V0 v2 Lenough that the visitor can't close the window before your pop up is even shown. You have about 3
3 q- S3 Q9 R# M4 v3 a( {8 U6 ^' kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 x# e( ?. k: j' ?0 S2 qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 |. {* i$ F# `' U' o
house full of roommates (hosting customers).
6 Q* ?! v* [$ gIn shared hosting, this is like having roommates where everyone has no specific designated area inside- ~9 x B" z4 i1 l( T. S8 U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: a2 n. X2 |9 R9 Dfit.
; q# V I( |" d7 GSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; b! r7 y# J$ A, w, U) Y" tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 I- ~; q1 W: l/ S0 g2 a5 w1 F& O. {
their food. Everyone else's food in the house has less space to take advantage of.3 Z+ W. z+ T8 f9 Y" C7 F( N% r6 l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 L/ \9 s2 x) P* e' Y
any type of hosting this is a bad thing, and especially while running PPV traffic.& A1 B1 s* w( Z3 X
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% ]! I! X/ M" uinside the fridge to put their food, and other roommates can't come into that space. The server is V, N. K8 i. l2 ~% @- {
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 p& F* f$ v! G" @A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* [" J" J/ i5 w) k) H1 ~$ Bbelong to you and no one else can use up those resources. This makes it possible to serve much more" u% C8 {! y+ T. ` E/ G0 I' L) u
traffic, faster.
/ {4 ^8 I+ O" L- ~5 R9 ?5 x( e5 aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ J: c- Y0 H+ P0 z! U$ L
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* H1 o) y4 e' @' fhere:
' V- o; U( { ?% Mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 n2 P O5 H! ^( r- O
VPS&highlight=hosting1 w! X( B: O* h
Dedicated-Hosting-vs Shared-Hosting @9 Y: a% B: H7 [& x; }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 h1 [- U. O' N3 R! x; ~
Hosting...Your-thoughts
1 F0 W4 {/ j$ V7 _' g9 r( o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% H9 ~: q; ]4 YHosting Providers for PPV
/ O/ {1 C) _0 V1 n0 yBeyond Hosting
( k( q1 [! \2 W) whttp://beyondhosting.net/
) s6 m# o8 L8 X9 T. _# l; PWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# ^, u T, v5 _3 g! L$ Kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when L% ?; ^' j( d# B: s; l% r; {8 e
direct linking with PPV. Also, these guys provide great support. x3 Z* w9 }) b# F3 g# q8 w
Prosper202 Optimized Hosting
5 O5 O3 O7 Q' |* }4 X* zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 i% h/ N5 @) k7 w3 k& U3 iCPVLab Optimized Hosting
: R7 @5 F( h' T. ]* ?6 mhttp://beyondhosting.net/CPVLab-Hosting/
8 k: l; I- w' L# z: NDomain Names for PPV
7 z0 ^( } i. l; E6 KOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ }6 p% W$ v0 O( f& M# L4 X: |
where you're going to host your tracking software and your landing pages if you decide to make them.
+ S' [/ x% M* u5 `2 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 B0 t8 v/ b, N! Y8 D2 T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' {2 c+ y3 j1 g& O0 X: M! i" `7 D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) w, P. o2 _5 m! O \
term or build a whole website.4 K/ }8 | z" J% h, B2 P
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 y$ }: U: c1 k+ K$ J0 Ptracking software on your domain. This is really important, because it is necessary to track your
! ~. }2 U6 U0 j( H Wconversions down to keyword level so that you can optimize your campaigns. Without proper
$ W" Y) |2 {5 |% `tracking, it is impossible to know what is working and what isn't.
% h N4 {& V# {9 ~. L6 QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ Y% g" o$ \9 `5 E" }7 n$ ^9 Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 I& K! | r4 A+ D
Prosper202( |+ h6 Y! C7 U' i. E8 w% Y- Q
http://prosper.tracking202.com/apps/
1 K; w' s/ x; n% oCPV Lab0 f# f+ P9 j- c! c5 J
http://cpvlab.com/
+ u+ z. I4 T4 E$ mCPVLab Help Videos
& d6 i! U& d& _8 ?http://ppvlab.com/oweiw/oiurw/vdm.htm4 t) R( Q* H5 k7 @" V& ~" v
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 a3 z; U* r) C4 q. V. S0 K
industry standard.: K& k5 b. X g+ n \: _+ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 Z2 e! K7 N8 Z2 ~0 \2 p# p* S
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 a1 ]+ [0 n: @4 g
good support if you have problems with your installation.
# d3 O8 e, |2 v: |5 Z% eTracking 202
9 R/ {- ]3 ?) Q& p' }' pTracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 I7 ~9 H3 K3 s# s& n' G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 p$ `, m' m3 S3 I# Iarea.
5 F B G2 U. G6 E# f& Z! r8 zIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, E% A$ N7 ~# U4 @. y7 _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! j% @2 m# n7 Y# X1 y7 w
interface, and their hosting.
; o j% w% c+ D8 c* ^Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 I5 a/ R. W/ m& L* O; yand targets which you are bidding on. Leaving this up to chance in order to save money could
+ W1 E+ J" c2 g6 Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 u% k- u# ]2 l
were using.
! n/ v5 n0 z J5 x! TChoose An Offer
3 d# A0 p. ?, J" E7 _+ dNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: G# T0 B, }& K* G
Lesson on Offer Selection
2 A# B8 a$ K9 o& @. ?% rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers! G5 g* {) T! t
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 B, ?$ m9 t" p6 m' }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' @5 F1 y" x+ D5 b, ]6 |4 mLeadImpact as the traffic source.$ s/ s. w- P- a4 {* ^. Z: y6 V, V4 {
Now the best way to learn how to put all of this together is to just get started. For some variation in$ J- Z5 w9 L3 t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ B# T5 M. v+ `; C1 L! W9 g& U* R
campaign.
; y# M3 |; Z j% _$ t! ~( HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 s: X0 f% X$ f; z0 l" a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! f. \* Y& W7 x# e+ R( h+ c
that all traffic is accepted.
$ T5 G7 {: _. w1 b$ W% BFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ R/ e6 D. I: E8 U3 ?This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# |; ?1 t: g$ Y- T; O( l
get creatives like banners or images specifically for the offer.( k8 z: x, H5 O/ @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 s7 m$ j, I4 Y' `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* |. N. D- d6 W* h- B, v4 m9 Ptrack my keywords. Without doing this, it isn't possible to see what's converting.! Q. ?0 T% D* W$ C$ d3 Y, r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% n: ?4 V0 {" D$ l- T3 }8 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 G0 P% E9 e- H1 e5 A7 P- t2 y4 w$ TIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ |, s' J3 `% R" ?
bottom of the page:
, B" G/ C8 j) j0 INext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 C* Z1 m! T% K; k R* `Click on the offer → pixels → Add a new pixel and this comes up:$ e6 P# S0 f, y/ j% {; n
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. |" @6 ?) T) q# p4 J
from your software into the box that says 'Enter URL of image to load'.
, u* ~3 F+ M& F \2 F: m0 POnce you do this, it should look like this:
: F* x3 s1 y* B* I0 ?+ n6 e6 |9 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" Q# M3 s, J, o' i1 z' pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ j& T) F" R1 C4 r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( k/ ?8 d3 |7 R" g! o; E& O" C
Prosper or CPVLab.2 [7 P+ K( W/ C2 x5 l$ x5 J8 {
5 t0 @. o% D! f" L9 |8 D( w7 @0 [, G |
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发表于 2012-12-27 18:47:17
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