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PPV GUIDE [PPV新手入门][28页]. H4 y+ d+ R2 K; ?) Q/ u5 J( ?3 k9 X9 {
详细的请下载电子书！, W! ]; r: A9 S' E
6 A2 t, K c+ G, `2 X
( J$ a* Q |0 h) }+ e0 lNewbie Guide5 L/ Z. o% Z9 K7 }$ ~
PPVPlaybook.com i7 F" V- f0 [- [5 x- o4 B& u4 S
Tracy Shaffer
9 \$ O+ i" Q% X0 XDavid Ford- U% _* t8 @" N+ v4 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# O( t. _0 b% U/ a* A
Getting Your Mind Right to Start Affiliate Marketing
/ j, T% x4 a# b) rThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; x: j) b% l5 Q' G* E) rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, e/ E. A: h* F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ @7 o0 F& f3 ^; o" i; Uwith any success, these claims are laughable and far from the truth.
. n; A9 m( H, ]% G$ u# R( cAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# o4 V" G, n2 B9 O$ @% wflow management. The main benefits are the low barrier to entry compared to other businesses, and
- T- f& B+ H% |* zthe ability for a marketer to be a one person shop and make an incredible amount of money with low. Z7 A4 M6 y r! ?: \; }& ?* |
overhead.* N+ V" y4 [% J# n4 R% B
The winners in this business are the ones with persistence when nothing works, who know there's
; N% u% I8 m9 Eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 r$ |( ~ l$ f1 IThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 r* r* l U5 [- x; l/ k) J, fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) K- B+ M; K7 U% QMost of these things happen suddenly and without warning, and they all contribute to the amazing
. e6 `$ u: ]2 `8 ]/ W2 k% V* _1 X7 ?learning experience available to anyone with a few hundred bucks and the ability to open an: Z u: C( g7 P( F3 |' Y# y0 j6 s) \* ?
advertising account.
# N: b3 A! X- g6 l* o5 o8 n5 W* c: ]Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 @* y# i+ l7 p V0 K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 q) ^, a; E4 K" Z) W/ |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- C% K. h# m- X/ U) S. e# n, A" d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# j0 r0 U( @ f6 _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, R! U! B" r9 {0 W! |started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- q+ u; r! K2 `( astarted building.; p! g6 z. ?) Y; W' t" B
Things you need to get started:
; t% S6 C, P7 Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 [1 K7 \) ^$ A& e# \2 Q8 J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). P" p" b. E6 B0 V) J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 j* a# f: W7 k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 L& ]% f' \- X! i% oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 v9 j4 F! @, ~4 C' n; r/ Y, E3 ]
with PPV.
6 P% a8 g* j7 NBasic Getting Started Definitions9 F; b; F" i0 |! W# c3 j% p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% f6 S* X. w& P6 k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ _, V% k8 z+ Z0 z" `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) _8 W7 U, F! B5 S6 {9 k+ C9 B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ B. y& E& Y4 ~Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ ?8 X! V) S4 e- [5 L8 f1 W
receives a commission on that product. An example would be the Amazon.com Associates program,9 M. K3 j: N* L2 C3 B
Comission Junction or Clickbank.3 C9 Z1 `5 P; W' P6 z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, s, O6 H# Z1 O2 m3 `0 y5 ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes I x& N W7 `
buying a product. An example would be Ads4Dough or Neverblue.- \/ F4 \6 K# X, G, |
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 B# M) i; t; F; C2 F( {$ G' }
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 y- \1 t6 ?2 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ B& i, W' J5 I2 [; X& aright from the start can really help you.: x1 _3 `) E7 u: j Q2 e, Q- u6 T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 x, c: m( y- m2 t' P, P5 c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: |1 U0 g2 F9 w( |6 m( ]# X
view, starting anywhere from .01 or .015.
0 S7 ?3 s! i* Z7 G M" n* aIn order to use this type of internet traffic, the affiliate can sign up with a number of different
" t# D! X) l% hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ s- C/ O8 m$ L4 eMediaTraffic, and AdOn Network.
! A2 m) ]8 G+ g4 d3 G. U2 ZDon't popups get blocked by pop blocker software?/ x8 u, X9 w+ x$ K( K# C
No. Popups are served in a new browser window as if the visitor had opened the new window; a: f+ d$ D- V- ^( I% z0 F! \; G
themselves.
( g3 I5 [/ c4 N" ?& K$ v9 b9 h, ~How many popups get served to the visitor?
v& ]8 L8 s5 \' TThe number of popups served varies depending on the PPV network. Some pop more frequently
' N9 d4 |8 d+ d0 l/ W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: o: A- t" s0 J# Z. E: e
serving this kind of advertising, so they have to toe the line between keeping their software2 T0 d3 K0 }2 c7 o8 q
downloaded and still making a profit.* ?( L& B1 e, j9 ^
Isn't this type of software bad? Why would anyone keep it on their computer?
2 x& v3 X4 t( a$ l6 k9 ^9 O" aNo, this type of software doesn't harm the user's computer.& ]$ o& P7 {. @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 J+ Y# h5 r% k( s8 O
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 _; Z0 b: K/ G, d% W n
that they can continue to have access to the incentive.1 S4 |' S h6 B* i% J' M2 |3 O: `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 X0 K5 c. |8 u/ ~/ W- H' D3 B
How to Get Accepted into a CPA Network
8 A3 G/ t6 h; p8 _+ ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 d( T3 _! W v @2 ]4 P$ Gto start looking for networks is Offervault which lists offers and lets you compare payouts across; W8 E: a- K2 n6 i% V* F1 a! `( e
different networks.( @, Z! R! ]& R6 a$ g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
w$ [$ B$ J" x: E- H( G2 Eapplication and be as specific as possible about your promotion methods. Usually some time after
0 h: z4 u5 `1 Creceiving your application, the company will call to interview you. The phone interview is a critical
# z& x/ B/ y6 V; Opart of the application process, and most networks will deny your application outright if they can't get
+ |% i. I, C5 H- B I# Byou on the phone.
. d) r/ b( O7 ~0 K4 IOften, the person who does your phone interview will actually become your affiliate manager after
( y# e2 E+ U( v- N0 zyou get accepted, so it's a good time to put your best food forward., ?. X% q* A1 N( x3 v' ^ l
You might not relish at the idea of someone grilling you about your internet marketing methods over/ w3 r4 l% S5 e0 y9 d
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 n7 I* ?4 K* H }$ _4 E
What methods do you use to market offers?
+ A1 T# V( L8 r7 CDo you already have a website you will be using?
/ |6 _- F( L$ P( Q* xHow much is your advertising budget?2 t+ U4 K$ R# X! f. U3 t5 C4 Z
What other networks are you a member of?7 L* C, U( o, c% Q( p- N7 M# N
Who are your affiliate managers at these networks?
Q) n+ L+ P& _$ O* r6 ]Do you use social media (Facebook, twitter, etc.) to market offers?
- `- @! ?- ~9 C, ?How much traffic can you drive?
$ \- ^+ L- {' ` m XDo you have a personal recommendation from anyone who is already a member?+ Z5 F( N1 H& p, c
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ f, V& x0 K8 lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 ?/ Y, Z/ w5 n1 v" w, R+ w q. ~persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 Q" ?* ~0 q( k% M& Q' Nfor the network can be helpful.
' `8 y( m# b3 h; N! NTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 u4 ~2 I- f) y2 ]$ X$ kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ H7 i9 h& f# C: `6 K5 Cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! z0 k, ~8 R) h! a1 P7 Z
people can open a lot of doors as far as networks are concerned.
1 l; b J/ q8 r# i9 pAfter You Join a CPA Network) f/ ^2 w3 v+ Q- U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- O; m# |. s/ I5 g2 A' H+ @) Wand make an attempt to get to know them a little bit.6 S) Y5 m" {; A, m6 R% W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 ~ z M4 ]) S7 \2 g! y/ b8 cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
% i* W6 L: f! S9 e) @/ c# I' t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) M# c, ]) ]2 R# T" Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ }3 z. c a3 n. C- Y" F5 z. Q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- E2 s2 P" i+ N# n; V2 z/ ~4 Q
email.
+ z: A6 A5 Q1 T2 q7 r6 ?For more helpful info about dealing with affiliate managers, check out:
3 E' m) w0 e. e% T* S) s! Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% s8 |+ W$ x' m6 n& f' z
http://www.mrgreen.am/affiliate- ... iate-managers-want/! }" x7 v# k1 |0 Y* h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! ~: B' {/ G) |1 e2 ?8 Z* h6 @
Set Up Web Hosting4 w" s. |" v2 |8 c& p
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 n- D& T# B- f9 x/ v% }about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 s5 R+ a0 ^# y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. c( B0 r% I% `( ]9 [7 I
whoever else is on the same server as you.
9 P, f6 h9 m; L5 a9 eSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, A( E2 W+ z% _" s7 K
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( I0 b9 P3 }4 |$ Bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 K1 G+ s0 ^7 q- J
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# f, @/ @5 m9 |( Y6 o& d0 \$ ghouse full of roommates (hosting customers).
( G! Z0 N% d" w( r, ~9 {8 y! r$ K# MIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 C2 ~, s+ s3 g6 s+ rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! E, {5 E* [6 T/ D) ^/ ^/ i3 [% F" d
fit.- V7 R3 p. W" T# o
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 H! [( u5 T- E1 |* K6 K7 W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 L) ]! r" g& k
their food. Everyone else's food in the house has less space to take advantage of./ q2 N/ K. ]- h# f8 A% k( y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ E, W/ M, {3 B# ^' d% @! {6 b
any type of hosting this is a bad thing, and especially while running PPV traffic.
/ [2 u8 k% t$ V2 r( o+ `/ P4 oIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" d" t: L% X, B3 Ainside the fridge to put their food, and other roommates can't come into that space. The server is
+ Z0 p- _: o* {6 R5 ~% c! _partitioned, so that each customer can only use a specific amount of resources at any given time.- @2 c! A' w- O+ ?3 e9 h
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. [5 k: a2 H }$ @! N9 U) {3 a
belong to you and no one else can use up those resources. This makes it possible to serve much more8 R; p& i- x, e* |; D' m2 V
traffic, faster.$ Z" k, B4 a! b. }% H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& `1 T0 A8 V0 \+ S
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 @0 Z* O: @5 M" a* W) Y
here:
1 t* j$ l& l* }9 Whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 g: O9 q+ o/ P B) W( UVPS&highlight=hosting
# ~ t E& b6 r q) gDedicated-Hosting-vs Shared-Hosting
# r$ Y, w5 b7 Q& ]- i& d) i3 S4 Ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% n# W" Q1 X* q8 a) i2 m- @
Hosting...Your-thoughts
+ T/ O( v* m+ \. H% w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: z- ^: Q. A* z& G' `2 k# VHosting Providers for PPV: I2 q2 o: y; l8 p: G. }' `/ e9 k
Beyond Hosting/ A7 |) r1 D. V$ Y3 l- c+ q
http://beyondhosting.net/) K" F5 {- o* `+ v8 j) ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 L' p; S* F4 F( e
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 F2 x; ]& p& o( J7 n+ J
direct linking with PPV. Also, these guys provide great support.+ e; v7 G, y2 ?- ~0 V$ f7 d7 R
Prosper202 Optimized Hosting
- U2 K) @9 G1 B% h$ N1 |8 o2 m7 jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ ?$ E3 E+ N' _- y6 ?2 wCPVLab Optimized Hosting& K' ?, c) w q- M: u
http://beyondhosting.net/CPVLab-Hosting// e6 `' ?. }' L) U: @* {
Domain Names for PPV6 w2 _& V* V/ M2 |5 [' ]' J
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 z1 [% x& J0 O. c( ^' }9 [
where you're going to host your tracking software and your landing pages if you decide to make them.2 s, T7 S! P; r2 ]- z2 s9 b, L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ S5 v0 l4 N6 t0 L7 h0 }bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* n; t* _' y" G! ~$ X) g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! D# {" M/ \0 L/ P, E/ N, G1 Oterm or build a whole website.
1 J$ C6 }3 ^( z# TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' E! }( o; N$ Utracking software on your domain. This is really important, because it is necessary to track your
! N! j1 W) f& e$ X9 y6 i" Oconversions down to keyword level so that you can optimize your campaigns. Without proper
" X+ t3 o% k$ \tracking, it is impossible to know what is working and what isn't.* E) V! V0 n8 V# S" ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 n/ Z, { ^& Z+ b' sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- r2 u& M* K2 s/ a+ o! {& O6 G
Prosper202
- B0 o' r4 f; N1 Rhttp://prosper.tracking202.com/apps/! c/ K2 e& M( m+ [& z8 B+ s
CPV Lab) ]) J# E9 W/ N
http://cpvlab.com/9 _; V3 _6 J0 T5 N$ F4 G0 ]
CPVLab Help Videos
5 }' Z+ d- F5 `- O0 I7 ^& Qhttp://ppvlab.com/oweiw/oiurw/vdm.htm) U% L/ @( Y9 t, p4 \. |, ]+ M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% c1 M, u4 j% `/ S2 d3 eindustry standard.
- c. p8 ~5 A" h- k+ L) f9 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. b0 M9 c2 r$ d X# ?8 P( h2 Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 _; z7 B/ Y' o
good support if you have problems with your installation.1 M; ^* m( K, X6 T- a: D
Tracking 202" v: j) N5 t. v) t5 w' L$ \. j
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* E' X. t2 C* ~5 L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user R: N+ x, F; E$ P0 }. k6 R
area.+ A, W# Y/ X4 X3 N% o. o
If you choose this option, keep in mind that your tracking software, one of the most important parts of# A& ]# ]. t. n# Z- z+ T$ ^/ }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ F, \% X2 a' k0 hinterface, and their hosting.
) z& O2 m. d9 q2 \5 M5 T6 sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, X# W! K3 L$ W- i% e/ m
and targets which you are bidding on. Leaving this up to chance in order to save money could
( g" W1 c1 Y4 P& u: o! e) zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 ?7 J+ W1 _9 |- xwere using.
b% o3 x" k$ ?) Q* N5 xChoose An Offer9 s/ z, `( @( V5 B6 y9 R9 f: j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ a6 S) H+ z# o' x, l1 v+ c4 ~
Lesson on Offer Selection, U* a) k. t. N. |7 R& F2 a- R
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 t3 S% p' }9 |1 UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& c2 d0 B) Z9 A$ ]- nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* Q) t3 \) M) m6 P, w
LeadImpact as the traffic source.8 k/ o0 h# ^. H2 ?8 `
Now the best way to learn how to put all of this together is to just get started. For some variation in4 I7 P% r# N/ r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) F$ a% g7 C. J0 h/ a
campaign.
; k$ K5 h% q0 w/ YWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first T& a0 d* g) g. x% V0 _' E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 ^2 N$ u, @& ]) J( D) t
that all traffic is accepted.
" L$ s6 p7 ^$ e( D5 NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 Z; x, q, G. e/ [( S6 L
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 K5 K1 x+ _9 |/ g; Z' t) k Gget creatives like banners or images specifically for the offer.1 _7 _) u* f' j+ N: P% j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% E) u' P4 n3 {5 c1 r+ ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 l6 c) \! S, i1 K( P& Rtrack my keywords. Without doing this, it isn't possible to see what's converting./ u6 F8 b3 N" y# ?, X5 V+ A3 k% ]; G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 H8 z q5 B! v8 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* Q. H- H" ?# ]3 |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 _: [( E/ ]7 R( ?+ o f) wbottom of the page:
: b, a1 y# o3 P# ~ g3 c6 L4 lNext, I have to cut and paste this pixel into my offer at Ads4Dough.! J0 E* }1 I. A: u
Click on the offer → pixels → Add a new pixel and this comes up:, m& @. }' w" k- C, y/ o7 n
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) b1 C+ S5 A9 X t9 Y' r+ \) h
from your software into the box that says 'Enter URL of image to load'.
4 i( R4 {& ~7 \. J P7 DOnce you do this, it should look like this:# N0 i. C* M3 a" E. V4 k+ ?4 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 l" `3 Y0 o" K9 N- _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 k" M+ W+ I0 o4 {+ [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 _% P y( J. Q6 b8 ~Prosper or CPVLab.9 d, K8 s/ W2 C U8 h ?) ]
: T: q O3 D% f# Z! ` |
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