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PPV GUIDE [PPV新手入门][28页]$ p$ @0 X+ @/ @# x+ [, r8 \
详细的请下载电子书！4 Q1 J# F" I5 E2 F. |1 |$ h
! F; j3 H: ?3 C: |; D
. U& k& l2 ?5 `6 c: p: Q; e7 ANewbie Guide1 ?$ h$ p+ @. B4 ^$ A" J
PPVPlaybook.com
: v; `& Q" ], r9 v2 sTracy Shaffer0 n4 {3 c' J" O3 {3 }( v
David Ford" E m6 e3 t; u: M- m& d5 V. Y/ V) `2 c; t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; H7 o5 B" y5 ?: z: \
Getting Your Mind Right to Start Affiliate Marketing3 S9 l: Q+ C: f7 A% |4 C
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 \' s o r8 k3 xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* P( e9 M8 U8 u: t/ G8 O6 V
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 u) z8 x0 m- X" w: c. Z: |& H
with any success, these claims are laughable and far from the truth.
, e3 V% n# @- R( O# yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; O8 L" g0 \+ K- D+ T+ Q: `flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 J, q4 X/ M. o. ?" N9 X7 Y" t/ mthe ability for a marketer to be a one person shop and make an incredible amount of money with low b& l- r6 E+ N% _
overhead.; q' O0 A F! U. x( ~
The winners in this business are the ones with persistence when nothing works, who know there's
( E7 {) P/ j. X. h8 R H+ |plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" ?2 G1 J7 T! V$ \# OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
. \# A, d! l/ ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: h2 P5 W+ Z4 w% V5 u8 WMost of these things happen suddenly and without warning, and they all contribute to the amazing
2 t: ]5 }; R/ k0 B; u1 qlearning experience available to anyone with a few hundred bucks and the ability to open an
& Y H2 t; L- T. _+ N* e& L7 [advertising account.
R3 j$ y" t2 s. O7 [* xYour competitors are willing to work at this around the clock. This isn't a push button, instant business
: N& @* z8 l( i9 A4 o5 jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 t0 v+ P. x/ t1 _6 k5 umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ n1 m# ?; k: N$ {+ h" {5 x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% [( j: M( X: j; ~% ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ T3 l4 X8 I8 {# Nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 } P5 Q- E7 T- m; c5 v% gstarted building.
8 r) B5 K* {# V$ N/ B' {Things you need to get started:
/ P# B# w, P3 [! p! A' A7 S. k+ U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( m: j3 u X, j- p8 d! ^3 ?) a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ C/ F) K; o- Q9 Z) @- k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ ^& ?4 \1 p! j# x/ W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# J1 A) V J/ Q$ D, |0 x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 e, c8 U* K/ Z5 c! Y0 ]7 z
with PPV.7 I, I6 j4 J( l% H3 j: I9 v3 `3 e$ X
Basic Getting Started Definitions
" Q6 E$ G! x: i. CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( `% n0 P: ~4 h; M% ?0 y4 Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 y" b/ E* o# _: `# V$ Y3 Z4 | H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ y( R2 L! z7 R+ ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 [ }$ y7 x, @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& J/ @$ ~4 h, c% `8 o7 x
receives a commission on that product. An example would be the Amazon.com Associates program,2 m* h |- Z5 ~$ G/ i8 p* X3 @
Comission Junction or Clickbank.
' {" W { p2 |1 m7 v' qCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ K% P4 B4 F! s0 P' F
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; _1 R H$ I+ I9 M# ] f* }buying a product. An example would be Ads4Dough or Neverblue.
, G0 X# n- Q' C3 J0 T4 d3 ~$ D- |9 WAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ |; W. B' z) I$ g$ S- J" q* {account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 P+ J: M$ c, r( a4 O' T! Erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" s3 J' R* o' i6 u; n$ f
right from the start can really help you.
4 C5 E. p% k1 s; v; P; | PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' P9 I1 {; _: p$ ^- ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: P/ Q! s. l7 j) x9 g5 sview, starting anywhere from .01 or .015.
5 W& l; `2 l" f, d: i# }In order to use this type of internet traffic, the affiliate can sign up with a number of different% k# x7 k- ?" K$ J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( d- _3 h. ]- ]5 m- e8 |9 e
MediaTraffic, and AdOn Network.4 |! q! k0 b" k2 `3 l: q
Don't popups get blocked by pop blocker software?: D" R; r4 K$ |, {% k9 @5 a, \
No. Popups are served in a new browser window as if the visitor had opened the new window9 G+ E; r# b4 r
themselves.( \6 W& U v6 v
How many popups get served to the visitor? H7 u0 t* O' v" ^+ ?' C! a
The number of popups served varies depending on the PPV network. Some pop more frequently
5 V- H }! B7 i+ f5 u! s! q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" C. T# V$ q9 g3 c, R, gserving this kind of advertising, so they have to toe the line between keeping their software7 J& j0 b" }: t% N- e; \0 k
downloaded and still making a profit.
0 v; K$ @2 ?# H8 { TIsn't this type of software bad? Why would anyone keep it on their computer?
; N+ M+ ]' x1 Q8 [6 aNo, this type of software doesn't harm the user's computer.
9 G5 x" g7 i5 w5 p" E& VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) C/ J: O- \# H; W1 S
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 q2 i7 @, ]! F$ \( h( c1 G! n
that they can continue to have access to the incentive.' Q F1 i7 a4 c& q1 K+ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 i1 Z" x8 S' S9 q6 R
How to Get Accepted into a CPA Network, s& E; @# g- C% e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 E& m* E3 v6 R' n& Z7 X5 b3 \+ cto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ a; C, P9 a4 c0 L6 idifferent networks.. A. u; {( s7 T; y* f& p ^/ U/ r$ F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 T8 v; F& w5 A. M0 X7 ]1 fapplication and be as specific as possible about your promotion methods. Usually some time after
6 C" J3 C9 h' g2 I- L/ \. O" Ereceiving your application, the company will call to interview you. The phone interview is a critical! `8 r6 A- p! X
part of the application process, and most networks will deny your application outright if they can't get
+ L9 i4 e. W- Gyou on the phone.
2 S$ L& U; Q! d7 I# [ r+ }Often, the person who does your phone interview will actually become your affiliate manager after
: _3 D' R/ s$ z3 N9 Yyou get accepted, so it's a good time to put your best food forward.
# E. n5 |. p; O' `9 LYou might not relish at the idea of someone grilling you about your internet marketing methods over
, N# m( T( m c# b5 o5 U9 i2 _the phone, but trust me, this part is critical. Have answers in mind for the questions:& V* f; K" P3 D
What methods do you use to market offers?8 ^# G8 @" w5 O. Z+ x% L
Do you already have a website you will be using?
4 z- y+ s* G( h8 F2 N' cHow much is your advertising budget?" {5 b# p+ c1 A. t' I4 n; k
What other networks are you a member of?3 Y, y- E. q8 J% d* ]% g1 Y0 }& C w
Who are your affiliate managers at these networks?
( s2 w% v# X% Z) u8 d7 w. |Do you use social media (Facebook, twitter, etc.) to market offers?
W' r( l& P; `' @+ l' M1 cHow much traffic can you drive?1 y4 d2 [; w/ _) B: C0 G9 R3 d
Do you have a personal recommendation from anyone who is already a member?# v" e. ~- o, j/ z# l
Once you provide satisfactory answers to these questions, the network will approve or deny your5 V& u0 W5 `% T% Y+ Z8 K" O
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% y, D& @8 C) _* x* U2 qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* q1 P! a, L( m2 Z
for the network can be helpful.
0 ?/ j- ~2 x* H$ O( `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: G5 s* x, q8 _6 i* e3 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ H H4 D4 Y: Xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
g) j/ k! } Ipeople can open a lot of doors as far as networks are concerned.
, I9 e/ F; h: I' d$ ^After You Join a CPA Network' \6 ^5 l, y/ i$ W: ^' a& h/ [* \* [7 F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, X3 g. q' S2 b6 @6 L/ }& b1 k' S
and make an attempt to get to know them a little bit.2 N" Q3 i, u0 o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, }7 @8 q4 k W) m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ v. s$ X1 H$ y% g( j; m N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ y* b' K9 w6 X9 y; K F' ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout) {" P' B' I( s' ^# |& R$ m& G( F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 r2 E8 H+ A5 Y) j) O1 {5 d
email.
8 T' Q8 c5 B+ K5 x, s& DFor more helpful info about dealing with affiliate managers, check out:
/ }4 v5 v2 @# W& ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) V5 m& I. w; ^9 W5 Z6 W8 j
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 q$ U9 _6 v& |4 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 ~( w0 J$ g2 t# sSet Up Web Hosting
1 g8 C" Q [' H* y8 n- P) b3 _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; B: j! l& k, _7 ]( x; Y1 Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared2 |5 z( {/ X3 u% P; G, G2 A3 E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( d) c8 b1 s8 h
whoever else is on the same server as you.8 Z9 I) J; \0 z. [ g& V! K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 [( I, k& G$ f! O) P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* W* U% W( t- S) l( t& mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 r# w6 n y, A/ Z/ w& u4 h) F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 [2 q8 k ~) B F1 d3 D5 chouse full of roommates (hosting customers)." P( h, b" W) h
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& r B- J/ n# O1 Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- J' [% o& C E2 q |. k4 b |fit.( _, v6 J9 f& U/ w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 U$ X5 L0 w5 h( q9 Q2 x p9 [' [6 {# cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
: Q2 E9 ]* f$ g0 `+ Atheir food. Everyone else's food in the house has less space to take advantage of.
4 C+ _# @, e% P+ R2 z- cIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 w0 w2 P% S7 P# i# p4 [any type of hosting this is a bad thing, and especially while running PPV traffic.. y+ K7 c/ x' H3 O8 {
In the case of a virtual private server (VPS), everyone in the house has their own designated space, x* a, \2 @# Q& G( I- ]
inside the fridge to put their food, and other roommates can't come into that space. The server is, f9 L% r; @& C( y
partitioned, so that each customer can only use a specific amount of resources at any given time.
4 R) P( L4 e# V. b8 y2 rA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 o) } T, e" V, w' J. f
belong to you and no one else can use up those resources. This makes it possible to serve much more# @0 _" [. B: Z, E7 c' T5 j
traffic, faster.
0 a6 P9 j& A3 y6 H6 UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% _( c5 P3 f4 T1 H4 T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- R5 J- t, x: ghere:
p" G# ~0 E; |& g' s: ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 v/ w7 O5 d7 @6 f6 o' `3 f$ f" DVPS&highlight=hosting
! l, m5 r; l/ O8 [- ~$ HDedicated-Hosting-vs Shared-Hosting O2 ] x- S8 D" c( J, W' |6 f) p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; t" X4 d- I9 \4 ]Hosting...Your-thoughts) L/ I1 X: j; }! P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( A( _2 J- c1 N- E9 p1 r' uHosting Providers for PPV' X$ ]. u R4 P0 d' V& r
Beyond Hosting
) [( L" @- q0 B6 khttp://beyondhosting.net/
" ]. I- D1 Q9 B9 h N# ~4 JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( Q# T4 W! X% u. [- G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 Z! u( h4 u/ X& o2 l) v" Y! c
direct linking with PPV. Also, these guys provide great support.# G R: o7 j! _: q4 e3 m3 W7 X
Prosper202 Optimized Hosting
% D, ?0 T) ~4 u- ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 b0 Z% A9 t6 G- {+ o4 S- U
CPVLab Optimized Hosting3 y/ q+ a2 S/ t, A+ Q6 k1 ?
http://beyondhosting.net/CPVLab-Hosting/, f4 p+ Z7 W* Z. f) X
Domain Names for PPV
7 O3 A- u' S7 x/ L2 c" FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 \( i: f! H) ]2 V: p: I+ s
where you're going to host your tracking software and your landing pages if you decide to make them.
8 _/ K- H1 `0 x2 ]. i$ SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! N. {3 }" k) Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. S. W' C% E; L7 u7 N' W Y8 N% F' k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: F7 b Q6 M, ?term or build a whole website.
) y3 b& P/ M5 ^1 c3 o, f1 r" ]) wAfter you buy hosting, a domain and get those all attached to each other, the next step is to install0 @0 S; W2 K/ G
tracking software on your domain. This is really important, because it is necessary to track your, i' q+ Q# M. l% Y
conversions down to keyword level so that you can optimize your campaigns. Without proper! Q" P/ ^' C3 |9 G
tracking, it is impossible to know what is working and what isn't." V% i6 b( v: Y8 h1 j
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; {! {, V3 e/ w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* L6 F/ M( H" k% k. tProsper202
( T- x' \+ {/ {& |- H$ ~9 Ehttp://prosper.tracking202.com/apps/
! N( Y" u+ m" Y, E- F' z, \CPV Lab
$ n+ r3 m, X; J) Bhttp://cpvlab.com/5 T \6 R C& ]6 ?
CPVLab Help Videos
C; R! k6 g2 C0 q2 Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm8 k! e* j: x3 A( k/ R! f- M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an! P# M6 S- q# P0 Q) b
industry standard., O! G: |* D. F5 B6 ]7 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* Y' C. D* x2 U, [2 |CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& m1 A% t+ w4 F4 U% { o% Z5 fgood support if you have problems with your installation.
! r4 u" p3 s3 k/ o( KTracking 202
3 b! ~* \) l+ j8 B9 A1 P7 \2 yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( z& d. n6 ]% w1 [* Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 C2 W# j9 `+ Z. s& H" Q. }# D1 K
area.
" [8 R7 z! A8 V9 F' O- P5 q2 W6 ?. pIf you choose this option, keep in mind that your tracking software, one of the most important parts of
4 t8 B$ x( g: g. Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! S$ X& j: a9 K# G3 Ainterface, and their hosting. G9 a M' n9 N" c0 @+ ^# l
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; @2 X. w5 J/ P/ z" n; F
and targets which you are bidding on. Leaving this up to chance in order to save money could5 p* t0 Q" E0 c* |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& v+ Z( c2 ?7 B9 h- s. Owere using.
l/ U1 D' W% Q( e. r S) l9 QChoose An Offer! t$ ~* {: h1 N8 l5 }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 s; p. f& G' S: `) R) n5 p
Lesson on Offer Selection! I: ?7 r1 p! X8 _+ F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* a( y1 C0 F# S B. DIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ i. E0 S7 G @& \- \$ D5 L0 ATo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ M% c8 i1 g/ c' oLeadImpact as the traffic source.
7 i9 _4 u3 ^7 aNow the best way to learn how to put all of this together is to just get started. For some variation in' e: D" ~8 J$ M t1 i) B, T/ A6 n
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, a" e: J, s3 T: w
campaign.
: t, ?9 M: P/ j# V+ z6 l8 J- pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 ` p) F) @; z+ }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: r9 r4 P0 {) H/ \# p
that all traffic is accepted.
7 J+ L, t8 y$ e, vFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% r1 V7 o" k4 U8 FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! n4 W6 t; _1 m, F5 Bget creatives like banners or images specifically for the offer.. b' l5 i5 i8 e+ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: K/ Z- I' a2 g S7 l4 rBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 j! ~1 _" p0 U0 N/ J+ Z1 ntrack my keywords. Without doing this, it isn't possible to see what's converting.0 O! A+ j$ G' E8 Q f: M' W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. n/ j) Z l6 E& ?7 Y3 I# U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 ?: w+ l6 d" I* l! w9 E
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( X3 C7 S2 }( q1 n9 hbottom of the page:
) e; P% F1 ~7 |+ e7 m m5 j& `& Y: }; kNext, I have to cut and paste this pixel into my offer at Ads4Dough.5 R" I0 W" _: c+ `* k5 y& v
Click on the offer → pixels → Add a new pixel and this comes up:9 e1 @ p" W+ J+ C/ d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 C" ^+ B* i- _* b5 a& s7 u
from your software into the box that says 'Enter URL of image to load'.2 N7 q8 x9 ~7 m' ^. n$ b- | V
Once you do this, it should look like this:, M; Y, d3 K5 G% S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 d% B0 b) Y6 Z# l+ {Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 \$ `' ~& U2 N8 I/ zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 H% Q8 e& r9 C. K4 d- \& \9 d }
Prosper or CPVLab.% L" ]: V! W1 }7 F6 U
( m; K5 p, V+ p @8 a' x
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发表于 2012-12-27 18:47:17
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