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PPV GUIDE [PPV新手入门][28页]- s& O3 A% P r2 Q, p* N0 _' M
详细的请下载电子书！
9 L3 l# O$ ^/ Q6 B0 k) E
" \* Z, K5 ~1 f' l- z
; w6 {9 n' N! |( BNewbie Guide% e+ ?7 v# h4 N. P) ^* {2 E
PPVPlaybook.com
?. A: @1 A$ RTracy Shaffer
$ n( M) d# z2 X1 GDavid Ford! Y! z8 h# ?( @" a2 g8 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 i- }0 G5 H2 \2 nGetting Your Mind Right to Start Affiliate Marketing5 ?2 S$ S" W1 d8 x
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 b& x5 N6 ]/ y W, G
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' ~( `' @+ [8 M$ L$ U& y+ iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 r* a+ d) B' n6 j# s
with any success, these claims are laughable and far from the truth.* {" f# z" r/ h% }9 h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 X+ Y1 J9 M% g- u+ O; V
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 u) ~) G( u7 O9 @6 D4 d7 E
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ ], P5 N- P" J: ?" _5 o
overhead.
' O! e* T% @7 B+ |" A# gThe winners in this business are the ones with persistence when nothing works, who know there's" @1 K* x4 f: t8 A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% v0 F7 c5 ]% C8 ]. t0 n% rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can% D0 ~# {* b* b$ r& K" e+ }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! c/ A T g: w) b k ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing3 Z+ y1 u. Y5 C& @
learning experience available to anyone with a few hundred bucks and the ability to open an* z$ f, z! X9 r0 b
advertising account.
5 o5 }( A' j6 t7 ^9 G! }Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& L0 A" G C- n- a( u4 A/ Q& D" \where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 ] k" z5 T% I0 Y+ |: Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 H8 X% b9 ~. K4 a# X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
?0 r: s \. M# bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& J, C6 X9 h! }5 l: W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
h9 y: U" ?9 h9 e% j2 Y6 ostarted building.
3 F% V$ j% ?3 E% \5 S$ MThings you need to get started:
/ h) k$ k5 s, A& ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% k7 @9 x* m: H6 c6 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- a2 p7 ~& `4 P0 |& x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 }0 |' j8 U/ |$ k! L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* G6 ^. o, L4 p4 z, {This guide describes from start to finish, how to get started in affiliate marketing by running traffic
* `: i' e5 o {with PPV." q" a' F( O: U
Basic Getting Started Definitions
/ _4 H$ m: u% N* ^ JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- y2 {6 E$ T2 @$ U. o
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
X7 i5 K0 d2 l" x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 R8 y9 {: h( e9 K3 X0 D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% r0 B2 I$ ~- \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- z& |: T; C9 d9 I% _% J
receives a commission on that product. An example would be the Amazon.com Associates program,
% g, W" t3 n- \' Q# BComission Junction or Clickbank.
' p0 e& S9 g" @2 g; [$ v& R V! LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% d3 V7 u7 b" H+ d( e( ~( f1 ?an action like filling out a form, submitting their email address, signing up for a service or sometimes4 x% N, [( G5 t
buying a product. An example would be Ads4Dough or Neverblue.; a9 Z) z( U8 X1 M. t2 z9 J
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ P8 E+ J4 C* G2 V
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. |7 Y Z+ L; b: K0 `- ^9 K) _7 jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 `! j' L: Y) C; A9 U
right from the start can really help you.3 I b3 x% t. ?' k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* @) Q9 C8 z$ e& A1 |) ?$ w( `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) K! R8 N+ D$ W) `5 I5 u, h6 q6 c
view, starting anywhere from .01 or .015.6 D7 w2 X6 `, t/ j7 [5 R$ P* f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
% k/ m" }+ Q7 e1 r1 `& g) g9 Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 `& R- k! q" e
MediaTraffic, and AdOn Network.
& e; L8 O$ U0 yDon't popups get blocked by pop blocker software?% i9 M" `9 V) x. b
No. Popups are served in a new browser window as if the visitor had opened the new window
7 ]# t$ Q4 @: e& \8 A4 hthemselves.
% r+ a" z7 C. H$ X0 q8 }. F* AHow many popups get served to the visitor?
# v& H. L( j8 WThe number of popups served varies depending on the PPV network. Some pop more frequently" e0 L5 f) F0 H, a( O5 v
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( v$ U5 s- f) ?
serving this kind of advertising, so they have to toe the line between keeping their software' c" @6 d% b' [
downloaded and still making a profit.
2 f$ r' P& q1 t" dIsn't this type of software bad? Why would anyone keep it on their computer?% D& F% [; o* ]; H6 U: Y- V# h
No, this type of software doesn't harm the user's computer.2 [) s1 s6 u8 B. |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 I' Q' g2 C. q& w) q. H3 Q4 a- x* ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 F2 J; G7 X2 \1 ?2 I- lthat they can continue to have access to the incentive.
5 X& p7 P' S# U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, a) ~1 Y: f9 M- Q% B
How to Get Accepted into a CPA Network0 ^3 f' s$ Z" c( R, V& v, [7 d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 y1 c/ {" z: g: J: x
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; P* @1 S8 I, G {' q) X# i; Tdifferent networks.4 P) Q/ e4 j/ \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# s9 Z, e6 G- I1 V& |application and be as specific as possible about your promotion methods. Usually some time after
3 U) z* a) j8 u' Z" `9 Mreceiving your application, the company will call to interview you. The phone interview is a critical
# g$ T1 |+ {* n% G$ a" }part of the application process, and most networks will deny your application outright if they can't get
( Y4 a) A% L2 b) b9 [* N* Dyou on the phone.
: ?5 ^) w1 ~2 H! Z+ {9 @Often, the person who does your phone interview will actually become your affiliate manager after+ g2 A" _1 b2 H$ e: d8 j
you get accepted, so it's a good time to put your best food forward.
1 s) M5 j1 p; F! K" U' d$ v: sYou might not relish at the idea of someone grilling you about your internet marketing methods over, {. w/ |5 Y9 B) v% j, T% x- |
the phone, but trust me, this part is critical. Have answers in mind for the questions:
?2 Q( r2 S% gWhat methods do you use to market offers?
1 W6 E1 F6 P1 `8 i7 \9 PDo you already have a website you will be using?# F) S& P0 p; I, H
How much is your advertising budget?
" V; P' O6 s3 J& v5 S& Q% eWhat other networks are you a member of?
4 S2 B; Z1 n4 S: J& gWho are your affiliate managers at these networks?( N7 m' K" ~" T- B8 Q
Do you use social media (Facebook, twitter, etc.) to market offers?
5 @' Q* @) \5 n! [1 C$ y* Z( q. fHow much traffic can you drive?
" m! G5 }2 Q) i8 r8 l9 K3 DDo you have a personal recommendation from anyone who is already a member?4 Y8 h, A6 m; T/ {2 P& }
Once you provide satisfactory answers to these questions, the network will approve or deny your( H1 ]- p5 r6 q+ M- a
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 W' O) n! _$ P% V. V+ \) Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# R! F; R- W6 E& _/ R; Cfor the network can be helpful.
7 k7 D: l( k/ eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 d, n. F' n6 i* q5 |; p7 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 y- y( E7 A Z' D& k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 j/ S) J( N2 t0 l8 E* P5 l& Upeople can open a lot of doors as far as networks are concerned.
! K: \$ O9 U g/ p J* K- {2 ~After You Join a CPA Network
; |& e0 x7 S9 I% U# t* f+ A ^9 _) E2 gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' X9 W% T8 V1 T6 p
and make an attempt to get to know them a little bit.
6 P5 Q! s! g I# }' p' V2 i( ~/ wFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" o3 A+ t+ n7 j* r! Q6 H u' Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ Z$ f7 h9 X" z! \! h0 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% ~7 q) ^ S: b' j- Q3 r% \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout) E% \2 U# ?2 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 L& ?1 Q2 B5 Y* F# y" F
email.
2 ^5 g/ t; k( Y, Y1 h; aFor more helpful info about dealing with affiliate managers, check out:
! v" S4 X) w% yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( U; | K1 |0 b$ ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/# c6 u0 W% L2 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 J* v: s" _, x/ h. n K/ Y# GSet Up Web Hosting- K8 Z. Y8 k7 S- Y4 u/ @5 N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! j, Z; u, e' N5 b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) W V" d! x3 K* l3 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 h+ C* ~7 `3 J8 u, ~ K
whoever else is on the same server as you.8 W' @: z; T& n7 [* n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 G* j9 j3 o; c8 }- ?$ A- ~, B
enough that the visitor can't close the window before your pop up is even shown. You have about 3. c% y3 |& `8 O6 a' i1 O$ H4 U# e4 ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 A0 A. V; m0 ^ H- b1 MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- ]% R$ r8 f* K* {) P
house full of roommates (hosting customers).
% O4 Q2 t- p9 {/ r; d! v4 YIn shared hosting, this is like having roommates where everyone has no specific designated area inside
& v/ v7 q- g" w# I& }the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 r \* Y3 A8 x: x. p
fit.
8 H. p- v7 x- g/ ]( J/ {: KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than0 U8 T9 g9 Q" K2 q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 ^0 T" K) B# ztheir food. Everyone else's food in the house has less space to take advantage of.
- N! \7 w( p' ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 M8 e+ ^5 Z3 s0 r; h
any type of hosting this is a bad thing, and especially while running PPV traffic.6 J: @( n- `* B3 d% M, U
In the case of a virtual private server (VPS), everyone in the house has their own designated space
* |. ], m: J* c( ]5 }; ^inside the fridge to put their food, and other roommates can't come into that space. The server is6 k$ J: d c( ?% D5 d! n D
partitioned, so that each customer can only use a specific amount of resources at any given time.
2 ^! J# O( p- u( FA dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 B" M3 t3 p7 S( Y# Tbelong to you and no one else can use up those resources. This makes it possible to serve much more
. K% j4 d* h% u4 etraffic, faster.+ T U7 S4 O/ V1 S0 \. I S
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 y# B8 p& q+ BAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% ^8 h- J0 V( H8 d2 @' Uhere:
$ X5 D5 E( J7 Z: Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
`# Q* N. i6 |5 p& t: uVPS&highlight=hosting# ~+ I7 E4 P) v' k
Dedicated-Hosting-vs Shared-Hosting: P2 v/ f3 d! `- M' [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 h8 Q4 |3 Z& J4 u5 D1 c
Hosting...Your-thoughts/ \1 f4 b) |, e+ ~ s0 e+ w6 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 E" b x7 i4 X0 Q; |
Hosting Providers for PPV
% x3 c$ A9 W' mBeyond Hosting$ Z* a2 K5 z3 t* `: m5 S% z! C( V
http://beyondhosting.net/
3 G. G8 J: e7 i \, K/ gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% l% O& z% [0 n: i$ w+ Z* n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) w& k, D# e5 m( X+ Z: f* Pdirect linking with PPV. Also, these guys provide great support.! G% K* L$ j, r
Prosper202 Optimized Hosting1 Z1 D+ u) M9 r' M9 b, q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" u/ J2 W- x# z+ U& V) ?
CPVLab Optimized Hosting
/ j5 O( M" Q3 L5 Y! n& {, w0 l3 Y4 yhttp://beyondhosting.net/CPVLab-Hosting/
# h7 l2 ?: i7 i8 _( bDomain Names for PPV4 v/ H# Y, q( d1 Y0 H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& F2 U; u+ S3 }4 J, swhere you're going to host your tracking software and your landing pages if you decide to make them.$ S3 f7 R @. K5 o1 u( K' Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( V2 M5 [3 ~/ A) obland one is fine to start with, to host both your landing pages and tracking software. The .com,, C+ {. v7 f- o% }. w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; m% Y6 t9 q5 r z3 m, u$ Oterm or build a whole website.& G' o* W. x$ Z6 |- D
After you buy hosting, a domain and get those all attached to each other, the next step is to install* b! z% Z9 A4 @. w/ w
tracking software on your domain. This is really important, because it is necessary to track your" O. S& U. v! l- |* x2 F/ E3 B
conversions down to keyword level so that you can optimize your campaigns. Without proper
% y& Y) ~' s7 H9 qtracking, it is impossible to know what is working and what isn't.
7 U! G5 J7 N* a2 iTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: h2 ^3 b d) I, t6 nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; F7 x% f! @& {Prosper202
2 q& g1 v1 x( O, Dhttp://prosper.tracking202.com/apps/% Z2 i6 q9 ] Q1 Q5 W
CPV Lab7 E" P: o; p$ o7 G8 D
http://cpvlab.com/
: X3 V1 M, }9 l, UCPVLab Help Videos
L3 [1 Q& j" ~ ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ }$ M' A& u' O* t5 g! MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 C' y9 B/ G, @industry standard.
. o& v) d" N: e6 t9 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 `* q; I5 i: q) g( h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ V& P1 m( m5 d* b agood support if you have problems with your installation.) i" J" [2 s% i% X$ Y/ g, d" r
Tracking 202* {7 u) N; t7 N, B1 ~4 P: T
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 k) ^; O$ }. Scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ ?" C7 Z3 c; O) R6 J! Barea.
5 H& Q5 \1 i: F, D* B- }0 N: MIf you choose this option, keep in mind that your tracking software, one of the most important parts of( @4 e. q% K6 p1 ~: i1 c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 q! f5 s" K. x3 ]
interface, and their hosting.
8 c* y; y: d+ _9 Y) e( lAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
* {7 C8 }3 n9 }: W4 Fand targets which you are bidding on. Leaving this up to chance in order to save money could
2 ?/ B; [4 ]5 ]# E& L1 kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- ]- h7 X% [3 g% Nwere using./ \' O+ v/ g3 u8 z: R+ T7 D
Choose An Offer& |+ U ^5 ~* Q9 R" r8 S) m
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. a9 Q# _; k" O3 b. r- A/ q# `
Lesson on Offer Selection
- r9 y) ^, r! ]; H: X3 \5 O6 Q; }8 B/ \http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: g7 }7 s; f. p! E" W7 H% F* ]2 d IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# l2 q+ ?* N! ~; a( i( l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- }0 M1 u3 p5 F: g0 U
LeadImpact as the traffic source.) s- B+ p9 I" D- T3 B2 K' F
Now the best way to learn how to put all of this together is to just get started. For some variation in
& Q# V- C3 H- V. p# h9 I( B, I" l, Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 G; f. [5 ], L8 W9 F6 P1 K
campaign.4 g5 x; U2 F' m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 Y: O- A0 S. m1 ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 K' W- T& S: F( U8 m& Rthat all traffic is accepted.
3 ~3 c7 ^) h' \$ l4 zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: c- @0 y: p3 F$ D; uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ N) f2 w7 _# r" Kget creatives like banners or images specifically for the offer. L- Q3 E% Y3 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% M- T; s: w: g9 `0 U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# s) q3 r# e- f6 d7 r) b- q
track my keywords. Without doing this, it isn't possible to see what's converting.
3 e/ J% ^. g0 v3 Y/ u2 hIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 m- h7 t& x* p# G0 A6 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ g+ x( W" r( `+ _; S! OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; E2 @) w: P' o
bottom of the page:
C% p0 k5 K$ ]# s# o. BNext, I have to cut and paste this pixel into my offer at Ads4Dough.& E: b4 A: I- q! p5 X* N7 K- T
Click on the offer → pixels → Add a new pixel and this comes up:9 a1 O @( V) _. c( |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- ^5 `: g: E; E3 J. P
from your software into the box that says 'Enter URL of image to load'.
3 N) h' k# X! N& _' t/ yOnce you do this, it should look like this:
* w N5 }$ D# G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 y6 m6 v2 c6 e. |* {3 SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' Y# N# L( |' E6 e k2 n. h- A) E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either ?9 q' I( z: w: t1 `! |0 ?
Prosper or CPVLab.3 _. F A, I$ j
7 i W8 R2 K( \4 d3 I9 |/ l
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发表于 2012-12-27 18:47:17
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