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PPV GUIDE [PPV新手入门][28页]
2 e+ C- | A7 `1 N详细的请下载电子书！
! q" o' s5 f& v7 l0 T, p( @8 x: X
v) M4 }* @( x# c/ n1 w
& |. F0 P: @; Y- t9 o0 T& kNewbie Guide+ L7 u2 w8 y' a0 H
PPVPlaybook.com
$ r1 t# Z. K6 o- L1 h# i9 W5 }7 lTracy Shaffer) n( K" r! g; P3 g
David Ford5 |4 V& t9 J* w+ F/ U7 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# a, C+ S+ ~2 W. ~' o4 w
Getting Your Mind Right to Start Affiliate Marketing8 j- W: G" s& r! D# M( `4 g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 p' [5 E2 X. G% f+ t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 a1 F( A4 x. E8 Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 d& i- q8 P5 u: a3 B; o2 h& @9 A
with any success, these claims are laughable and far from the truth.
& x9 _! l2 S7 t- i0 fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 @7 ?% k$ ?6 {7 j% d4 q" e* W& Z- o0 O
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( i7 E. u% M) R9 S; R* G) S% mthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 N6 C3 Y+ }: b1 Q1 _# I
overhead.
- K5 H' L, _" W A0 B- KThe winners in this business are the ones with persistence when nothing works, who know there's, h* m0 S4 W& ? S, u+ y6 C% Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
M9 i" t, x) T* L* R7 J6 uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" r8 A9 U5 u6 L( ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 i2 W6 x. K- @ _Most of these things happen suddenly and without warning, and they all contribute to the amazing
, b3 C7 D1 u5 olearning experience available to anyone with a few hundred bucks and the ability to open an
: h9 B K5 S% \; x$ eadvertising account.2 a( T% c2 ]& j; \# }& `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' X, H$ y" }0 H: X* E" f& e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, `0 j7 i1 d* P& w# P1 t
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 E* E' R" V4 M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." W5 L. N" {$ I; d( N( X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you u) ^, |0 ~6 _. `
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 T1 G( q, v, G; V8 Wstarted building.& i) X8 X( `$ o: {( P- u& Y/ f
Things you need to get started:
6 E0 L+ T; x2 S. z6 { k' ]5 r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ c! W2 ]0 |* q; @1 R2 x9 e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% ^$ s1 W) U$ Z' T3 @: T& X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 C$ c9 I6 {: J$ A8 G# O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ { G0 ]; [3 O2 {( O6 z# rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 K% x/ ]: R B
with PPV.
6 R' q9 t m; n5 N) RBasic Getting Started Definitions
6 m% I# k B6 C1 r1 S$ u% e. ]/ ^2 G' ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 g+ Z% c3 e3 z. w$ {0 A* ?% Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 \' e* \+ v2 e/ j) C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) \4 D( _- z3 y& t# F+ j) V' x; M! Qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 @4 g! I0 _. c" K- G
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" O4 m. C. G6 \3 r: z5 T. jreceives a commission on that product. An example would be the Amazon.com Associates program,- d. x& O$ B e W+ T- U7 X
Comission Junction or Clickbank.6 l! H, L% l/ ~5 g2 I5 M4 v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: ]! q7 G+ q, n* Tan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 n3 { X9 @( t( t8 k) mbuying a product. An example would be Ads4Dough or Neverblue.3 `/ v3 b' \1 T8 i- }: v; w. p
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 D7 \ B" ?3 ]5 l2 w' b/ Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
6 H- B2 n( z0 K e2 I- F( erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: U' j! N1 S# I) x% `right from the start can really help you.' Q6 @* H( z+ h9 B; R0 }1 t1 P
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: x# q) ^" V# m2 r; B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 J x# g7 k. h- Nview, starting anywhere from .01 or .015.
, }/ C/ x/ z! _$ Q" ^. f5 l5 b; a6 }In order to use this type of internet traffic, the affiliate can sign up with a number of different
8 d4 ` p q$ a0 a! acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 Z1 A, v, `+ E. S7 }- q4 XMediaTraffic, and AdOn Network.* Q8 {/ K# u" @! N9 v
Don't popups get blocked by pop blocker software?! o* _. F4 b1 \2 v5 w+ o
No. Popups are served in a new browser window as if the visitor had opened the new window
) S7 s4 V! c1 ]themselves.4 Q' i1 Y+ n h) ~0 @/ f% Z
How many popups get served to the visitor?
6 j; ` X1 H$ E* gThe number of popups served varies depending on the PPV network. Some pop more frequently
+ V! z; [# ~0 y* J6 S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) n5 W- r+ r" M' P4 Y! T6 Z
serving this kind of advertising, so they have to toe the line between keeping their software6 {( [2 u3 W6 |& P# g
downloaded and still making a profit., N6 P1 F0 `6 @* n% [+ f/ a2 A
Isn't this type of software bad? Why would anyone keep it on their computer?0 C5 j, t* [. f$ L, o
No, this type of software doesn't harm the user's computer.9 @- _ {% x. `: a- C, O3 E/ ^
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) D1 b0 X) @& N3 a e5 ]+ o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
' S6 ~3 [( j1 h" b, F: Kthat they can continue to have access to the incentive.- u) X7 x6 w$ D8 p4 Z! z! ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 l/ H" `7 ^% C: T
How to Get Accepted into a CPA Network
( f$ {& y; x' T0 t i5 t0 S; ^1 P8 tIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" f1 Z+ V: V" E0 K8 d A
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ p+ N) }$ k5 M3 D8 @# C. Z$ ]5 {
different networks.; g, h5 {0 B6 J' q' s; s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; \, f( g# V1 f! Wapplication and be as specific as possible about your promotion methods. Usually some time after
; ~. O" F9 [4 ]6 I# xreceiving your application, the company will call to interview you. The phone interview is a critical
" e% x: J$ Q& f2 F/ W$ Vpart of the application process, and most networks will deny your application outright if they can't get$ a' l( o- ]# Z) `/ [
you on the phone.
0 N% g3 X2 G* X( K R7 QOften, the person who does your phone interview will actually become your affiliate manager after% O! }6 W1 ]/ ~. R/ o- r
you get accepted, so it's a good time to put your best food forward.
' [& ~+ g/ s! a8 S) z. `7 `You might not relish at the idea of someone grilling you about your internet marketing methods over
g) j8 d8 l) g, N1 K* ^0 M4 F7 Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
% X. x. N4 b+ f1 c8 @- ]9 oWhat methods do you use to market offers?2 e/ ]9 w/ v, S* Z1 [8 s
Do you already have a website you will be using?
+ P: o7 q: z+ D, MHow much is your advertising budget?4 e. ]+ I |! f7 M
What other networks are you a member of?# d+ E7 D, f1 w( ?. g2 J3 ?" t& T
Who are your affiliate managers at these networks?# k8 \4 N& D, a3 U
Do you use social media (Facebook, twitter, etc.) to market offers?
# H8 A- _/ [1 e+ zHow much traffic can you drive?' X! U8 k/ R; t- l9 U' T" {
Do you have a personal recommendation from anyone who is already a member?& D* Y6 Q$ l3 _* Z0 L/ I' O$ D
Once you provide satisfactory answers to these questions, the network will approve or deny your# T) r' z0 s! g9 P( j
application. If you get denied, just keep applying or call someone on the phone and try again. Be- l* N. E+ a! p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 f3 a& i# q( O: H# x6 A5 k
for the network can be helpful.( I! q8 B3 s4 W3 c+ a R* [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 E# {# O; {) ]; PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ C J1 l/ J/ M0 _$ |3 e3 qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know p: t A: E8 l1 X/ j, O+ b/ ^8 g
people can open a lot of doors as far as networks are concerned.
- o* ^( L/ r/ ~6 f2 u) G" \After You Join a CPA Network
( R7 Z" Z* ]. V! X( |1 @% mOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* r- c0 N, h+ O) f$ e7 F
and make an attempt to get to know them a little bit.
5 L7 V6 e f. V) MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# a! c& q' }6 e, B# n: b9 f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: h; J6 m$ P- T9 w; {0 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, _/ F, b% g b3 Y5 g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, J. g0 j3 f3 w7 G& @0 n3 k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus k1 i9 D# D. ` g5 A, Z
email.
# }7 D% c+ _7 Y: |For more helpful info about dealing with affiliate managers, check out:
% @5 w# b, c9 s4 l* shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 B7 F- L# O1 e. r8 o* @9 ?/ Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& ]3 @- D* s/ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 A4 n( O& R* NSet Up Web Hosting
. P r1 I' V' g, f5 UGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. m D2 p$ g' ^0 M0 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! T0 ^+ x g7 D3 x4 @2 Thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 S. j" I- c9 I& l
whoever else is on the same server as you.
: l* C4 Y7 E7 r- }) n- p7 u7 G! G$ mSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- ?/ v" G4 g+ @ j) Y* u
enough that the visitor can't close the window before your pop up is even shown. You have about 32 i( I. U1 q. z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- @2 ?! h- G0 b" K0 {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. {! ~4 ~6 N8 x# h0 w% mhouse full of roommates (hosting customers)." U/ N5 F2 n$ H2 ?9 s
In shared hosting, this is like having roommates where everyone has no specific designated area inside9 M9 y1 G9 J7 c- f8 z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 N2 S" [* Z J4 mfit.
4 z" K# e6 t( O! S6 a% a( ^( GSay your roommate brings home a large turkey. They will then take up more of the refrigerator than( h L0 d; M6 I7 U2 Q+ v7 Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. |$ o8 j0 `* N9 q5 t* w; o+ ?
their food. Everyone else's food in the house has less space to take advantage of.
' U* c. |8 C0 L8 e: o/ nIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 s, i0 L. h5 W0 Lany type of hosting this is a bad thing, and especially while running PPV traffic.
( G$ N7 f, a9 o+ RIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 b+ O8 s ]5 x6 I. p! n1 s
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ ?. v1 J# }# I+ b2 Q; Ypartitioned, so that each customer can only use a specific amount of resources at any given time.
# {0 r5 I/ @+ O- B7 C# g2 R( zA dedicated server would be like having the whole fridge to yourself. All of the server's resources* u2 o! J6 y# @# t9 v; X, \2 d" w2 A
belong to you and no one else can use up those resources. This makes it possible to serve much more
* } y5 @( i0 I# Rtraffic, faster.5 a5 a; Q8 W' h2 V6 N2 J. ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& Z& \4 }! s! j5 T4 v! _3 dAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% B, \3 ~& @+ `0 G$ d+ G
here:: e' N; ?* a F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. C `0 d' ~" m
VPS&highlight=hosting
: f% ?) @+ f* G! k, {1 S0 ~Dedicated-Hosting-vs Shared-Hosting2 {; }: |, m9 P7 t1 I6 Z; A q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ w6 N2 D7 {% I! M2 q7 w: S+ g
Hosting...Your-thoughts
: J, o' \) g. B4 b- }" z( i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. _" M* Q8 |" v5 R$ p# z5 D3 e
Hosting Providers for PPV
* y1 T* D1 A3 R3 D0 f( n0 P1 o. dBeyond Hosting
/ P7 W" O. u9 s4 khttp://beyondhosting.net/) {* @. Z8 w( r8 b/ c
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! L7 g2 w' J# y0 t, P; F' Q/ v8 y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( T9 g9 a7 f Z: S. {. Cdirect linking with PPV. Also, these guys provide great support.% r# d( k; k! Z
Prosper202 Optimized Hosting
* y$ n, q, h7 Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. G' F D( K0 s) S
CPVLab Optimized Hosting( e$ T6 H6 I, y) P5 H3 n$ h8 C
http://beyondhosting.net/CPVLab-Hosting/
) z7 N% q# R6 [6 @! tDomain Names for PPV
6 G `5 J% l' s, ^# b- [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- Q2 o9 u! Y' x1 W% fwhere you're going to host your tracking software and your landing pages if you decide to make them.
) l: F5 b8 k p+ k! VOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: Z! i; G( P( y) I; U, Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,8 t+ D- v+ f% v- Y2 x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- M8 I# W# D4 ?' G# [
term or build a whole website.
5 ]/ s. I# A8 @, hAfter you buy hosting, a domain and get those all attached to each other, the next step is to install g6 c4 m w: Q8 C( v/ {
tracking software on your domain. This is really important, because it is necessary to track your, D/ ?4 v- S6 W7 W+ B
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 M5 ^8 I" k: S" U5 m, @& u, z: atracking, it is impossible to know what is working and what isn't.3 S9 E5 `4 A/ W, l+ v( t' p+ h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, [; p& d3 Q* v' i6 b
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 g; `4 f1 j3 J( a J* s" w
Prosper202
" l9 l, @! J' Mhttp://prosper.tracking202.com/apps/
. M8 A2 [; q: W$ O" t: m& cCPV Lab* K$ Z+ |# @5 x" N2 l n
http://cpvlab.com/
! A# W7 z4 Y: t1 m! |- sCPVLab Help Videos2 H' ]' c( r& d6 ^$ _* R; C
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 c/ @/ f9 ^: u* l4 Z! P8 k& U# tAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; U/ o2 H4 B7 C" M* K! ^5 h( B
industry standard.
# V$ b+ ^4 M4 u# V' m: Z- j+ b7 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ l8 B* F. O9 W3 g7 k) W) e2 pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; N: d O. V& Z }4 [
good support if you have problems with your installation.
/ D! f. ]" \+ D- F- yTracking 202
, ^$ g# g8 h y( L# M' xTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' ^- y' Q* V l N+ ^campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* D9 O+ I' @. g3 S2 }) Karea.' @* J# O2 E. y! \9 p
If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 g2 @- G, A3 |+ `+ Z. e2 Yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 X- h+ i! z0 t, j. d% h2 e
interface, and their hosting.
; ]1 \' s$ e T; dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, ^- Q2 y$ Y' i* v! l1 J! aand targets which you are bidding on. Leaving this up to chance in order to save money could2 v. s! [& I5 Q h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you: ]) ?8 Q: O0 j3 [
were using.
7 V- V/ ]; d1 |* i6 ^0 T9 _Choose An Offer
5 e3 B$ E9 T7 `3 PNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% q2 S- S8 K' G# h: X8 ]
Lesson on Offer Selection7 u4 S/ k% i$ ?! R' V' Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 ~* \! z+ u- f R. `$ `6 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* {/ ^- B6 } E8 l& C5 c6 ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% M* Q2 Z( W# \0 q5 n. t$ X* {, zLeadImpact as the traffic source.
$ B6 W: R! T8 G: K2 ]- t, c$ H2 ENow the best way to learn how to put all of this together is to just get started. For some variation in
! Y' j9 ?2 F ^& u8 ^6 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 [5 K) V+ U# }campaign.9 [3 h, u) i8 M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 ?+ {: ^/ e4 a$ D4 W: D4 E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( d7 v* ^) S: L7 M1 S- O0 H* P) \that all traffic is accepted.
' U1 g& V# U/ Z3 D' \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' B, Y! @6 K- C: }" zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' q! M7 _8 S6 a3 c4 B) ?: |get creatives like banners or images specifically for the offer.5 h/ L% P# i, s( M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; f, h6 U+ v* b) ~- l! _8 c- A
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* X- o _" u d1 Z! e
track my keywords. Without doing this, it isn't possible to see what's converting.1 u& A! q8 N" P* y# [" j: A% P
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; d6 s: Y" P. x2 g* J. \4 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 X8 @% f$ K+ w7 {1 i1 u$ J8 [! ?In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# `0 \1 _8 b( S" P" Ybottom of the page:% V |/ X8 \: Y: }# f
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% x& \% \! }: O. ~/ m3 KClick on the offer → pixels → Add a new pixel and this comes up:% M% n" A9 c \2 N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! ]# P' D( i. n. f, d
from your software into the box that says 'Enter URL of image to load'.% T) ^, L7 E& @: c' R
Once you do this, it should look like this:" Z+ Y7 i# q0 ^' B! c- y. F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 g# f8 `7 e( s1 i8 I# f$ E9 {
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" p+ ] u! `7 i$ q4 d8 n
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ q5 p0 W! Y. W9 R1 w- H
Prosper or CPVLab.6 Z& O# t7 J: H) ^ A
, M" n# S9 | K+ n, S2 a& W |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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