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PPV GUIDE [PPV新手入门][28页]
5 I; v: C3 I& t" b% n- z; `详细的请下载电子书！
7 C2 I1 h; W0 K
; l& I* h9 ? r' B( O: \
6 E4 K5 I: a8 k5 r9 ], MNewbie Guide
' G' a2 i) @; B! u SPPVPlaybook.com6 u; K3 c. K! s7 T
Tracy Shaffer: i/ r: _9 q# [- ~) H3 h5 E: }
David Ford
2 T' e' S- d1 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 u8 ^& j; d4 ^# _$ E
Getting Your Mind Right to Start Affiliate Marketing2 S( _7 D2 |: @7 y2 a
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( S x i* u! w1 |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 l3 j9 M `3 S" s6 B" i5 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* A2 O# Q1 B7 _with any success, these claims are laughable and far from the truth.
4 i8 n! o! @9 n: u5 F% \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, [% \4 N* r1 w* L% C1 Q$ L
flow management. The main benefits are the low barrier to entry compared to other businesses, and: t: J8 q& I( i2 G H
the ability for a marketer to be a one person shop and make an incredible amount of money with low
1 j" D, i6 y% w" Poverhead.
1 @" G' c, P- v) D1 x$ IThe winners in this business are the ones with persistence when nothing works, who know there's# L* w' m7 h- \' r) A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) F* V, r6 A: a% _2 Y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 x; o3 O! U$ Z8 lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& V. w' G, o, Q# B
Most of these things happen suddenly and without warning, and they all contribute to the amazing* Z7 T9 M. D6 s1 t- w5 t
learning experience available to anyone with a few hundred bucks and the ability to open an
8 F3 V* \! h: I, Radvertising account.
`( j; u8 o( x# u/ s, uYour competitors are willing to work at this around the clock. This isn't a push button, instant business3 b$ ~. t/ }' E6 ?5 w' r) _" T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: g: Z: u- U- Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 s$ h, [7 m( j Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ S8 I' \, V) P# _2 V( r5 c
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 D* u+ T& W# Q7 r2 l F2 l4 nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 \, P0 t1 J8 F2 \( H: f% S* w* Lstarted building.
* V1 s4 e" [, s0 _& UThings you need to get started:
5 J5 s$ H# G4 t) _. @2 m1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 o' T/ a& C) n9 E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 \) H/ V) Y x8 f# z' v0 b- ^3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" U# m' u/ ^& a& C1 {) k* t6 s4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: r* I! o% x/ D5 ~& lThis guide describes from start to finish, how to get started in affiliate marketing by running traffic1 }" O8 K! E7 f: j2 ^
with PPV.5 ]1 P7 V6 `5 M6 i( i5 G; j
Basic Getting Started Definitions
* ^/ u8 d8 n5 A) jAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) [1 y! o, h4 ` W f; Q8 raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( ]! k- P: S; Q" H- |. S9 p7 \! K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" y* e4 x6 `# U9 _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ ~: U5 K2 a1 x P& QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 ]$ D7 M7 H W' r& q
receives a commission on that product. An example would be the Amazon.com Associates program,
. I5 x+ K1 x. aComission Junction or Clickbank.) N r! H) W7 g: B+ I8 g9 p6 Z7 k
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# }" o* I( @1 h3 I+ o9 `
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 f5 H9 |% f+ Vbuying a product. An example would be Ads4Dough or Neverblue.
- j3 O7 j/ o5 x G! a# RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 Q% ]5 L# h; V/ ]9 q# G1 `6 X# y. maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
! E0 h1 P- V3 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! J. a# ^! ]# F3 d( S8 ~+ a/ ?
right from the start can really help you.+ k: _3 O! Q6 u; R* N% |/ H: a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 V% Y7 V5 f2 ^# t. r- V% i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- J, J' A& o+ r; o; t0 Q& l
view, starting anywhere from .01 or .015., l' P T& e, I7 C8 a5 E0 e
In order to use this type of internet traffic, the affiliate can sign up with a number of different
% k. [2 ? G. f5 Z, pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& P# ?. N+ S3 P o# G7 k1 W! K
MediaTraffic, and AdOn Network.
6 E# O8 S! M: T( fDon't popups get blocked by pop blocker software?
1 m0 b; j+ t, t# e- B4 qNo. Popups are served in a new browser window as if the visitor had opened the new window1 O- K9 m2 I. e. h+ }2 |
themselves.# ]% K9 p3 O' J$ T" F# K
How many popups get served to the visitor?
6 a! A) {9 A0 IThe number of popups served varies depending on the PPV network. Some pop more frequently: d K. M H$ i/ z. ~( I: E
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) Q( l: A# }. g" p( s/ C, Bserving this kind of advertising, so they have to toe the line between keeping their software
, j6 u9 Q3 b: d0 i8 ?downloaded and still making a profit.
5 s2 s0 C# J7 S9 S. H7 [Isn't this type of software bad? Why would anyone keep it on their computer?3 s( |- T5 q$ G+ E& k$ ^
No, this type of software doesn't harm the user's computer.
' m, F8 r) Y- w: s: @6 JCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# f8 t( U( }5 S+ W. J6 W! M' v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( e% I) v) H2 ]that they can continue to have access to the incentive.
. @% ~4 A: i; p S/ ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 O4 _$ n7 p4 t% dHow to Get Accepted into a CPA Network: Q0 `4 Q1 k+ U, W* @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
A5 o( i: W. y7 B% @) bto start looking for networks is Offervault which lists offers and lets you compare payouts across
8 j/ H m! f) z, W- d) rdifferent networks." N+ k1 n6 J: x% O* ]( s0 u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ t" n( ~2 j, {& K2 [1 y. p
application and be as specific as possible about your promotion methods. Usually some time after
! C7 m4 Q, j/ j: x" a! Treceiving your application, the company will call to interview you. The phone interview is a critical
# d6 v" @. v5 a4 U4 Ypart of the application process, and most networks will deny your application outright if they can't get
/ @3 m: q- s6 E! x* \/ D7 g! P6 xyou on the phone.$ \$ k8 I, O- h0 g" w% K
Often, the person who does your phone interview will actually become your affiliate manager after
& U9 u o6 V* G; p# eyou get accepted, so it's a good time to put your best food forward.7 l& d9 w: r. v) Y! C3 K1 K
You might not relish at the idea of someone grilling you about your internet marketing methods over7 D. C# f- V9 M! [5 H' C C' L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
; Y e: E$ i1 c5 P/ _# T6 O% o# e( K1 fWhat methods do you use to market offers?; W2 r0 N$ M6 a' B
Do you already have a website you will be using?! ~1 E$ T- o) L8 F! G
How much is your advertising budget?6 o% b4 a" o% B$ U4 R9 T
What other networks are you a member of?' \8 h0 M' i7 a! v$ [8 I
Who are your affiliate managers at these networks?
" s/ Q8 A% _0 g* |0 V: V8 {Do you use social media (Facebook, twitter, etc.) to market offers?
* c. }) V E- q: `9 j7 v c% \8 _" iHow much traffic can you drive?
# g5 D) k/ r) Y+ e1 nDo you have a personal recommendation from anyone who is already a member?) G9 M, [( H% u( J! b$ d+ x
Once you provide satisfactory answers to these questions, the network will approve or deny your
. j& O3 O6 ^0 u: ~$ c. h" Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
$ V2 n8 z7 G5 u8 R) jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 A# f$ n0 u; tfor the network can be helpful.
/ ?% d( g6 \' Q2 C8 d# r' q) o) mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
s& a: x+ ]& ~" x" I& [1 qSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- ^6 s. ^ @0 `# ^/ M0 H1 ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 d5 o' p# ~' M- opeople can open a lot of doors as far as networks are concerned.
) I% n' f8 g* f1 e3 l; UAfter You Join a CPA Network
( V8 f$ r* V( q' ?' L/ u, U2 GOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 L# R* }2 {4 F* F9 @/ r
and make an attempt to get to know them a little bit.& Z4 w$ B5 q% I- V* r. Q9 X
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% L6 p- A2 \- }+ m& m @' D1 p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( c/ G0 R% M( X- U4 i6 R3 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; V: e" K5 S+ H. m8 n9 V( w6 ^- _
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 U6 w- ]9 A! G7 Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ ]1 |( e, Y/ Y9 n% K9 z7 c/ y8 Demail.
: w3 W8 ^7 q& `6 Y0 NFor more helpful info about dealing with affiliate managers, check out:0 b+ w* _; M& W5 Z5 `# S' q* S4 e5 H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 k1 \: X0 f/ y3 Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/* m0 B, d+ [$ S) ?9 \: X" S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' U% V5 s( f: U, [6 N
Set Up Web Hosting
# b) n/ W* x+ ^* \- j0 f' s8 mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. K4 [, b& s- h0 f% Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" c {; E" }1 U1 ~9 B v
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 O, E+ t) ?$ D" Xwhoever else is on the same server as you.
& \! q4 j( z. |5 v1 C, L E0 T8 XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ i$ I) {2 y+ v5 j
enough that the visitor can't close the window before your pop up is even shown. You have about 37 n- F) i" t, |( T
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; L4 N( R! ^' P* {2 T) G
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. j8 @0 _5 a6 d; c( @3 n. K1 Khouse full of roommates (hosting customers).9 c2 L& {9 M, }) Q8 T8 b
In shared hosting, this is like having roommates where everyone has no specific designated area inside; q/ u1 `, x2 C+ Z: E
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 }2 P+ v( V7 ^- k5 Q8 A. W- D
fit." y# [8 O; U: y* @: M+ t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 V* ?! E; j. G8 L. L2 }the rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ J" t4 Y4 _( Y6 Ntheir food. Everyone else's food in the house has less space to take advantage of.
+ H; ]% c3 m5 s4 p$ }9 _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 ]7 g# k- i s3 X6 Nany type of hosting this is a bad thing, and especially while running PPV traffic.' t5 t+ O7 i2 p: b. | A! _
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) f: J: _ m, u, S1 O4 x. Uinside the fridge to put their food, and other roommates can't come into that space. The server is/ A( k( ^9 K$ r
partitioned, so that each customer can only use a specific amount of resources at any given time.
8 Y) l ~- B/ d4 S% y# BA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 z! t# }2 B6 ~ X' k. |belong to you and no one else can use up those resources. This makes it possible to serve much more
m8 m4 F7 p6 \ P0 I0 Ntraffic, faster.9 }1 Z% x# [; c8 ^) j& l7 S8 s
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. w5 ]9 K9 b3 N% B, _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is g! z2 S3 e1 U
here:
2 I' C; y1 v; o4 C; P) bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 ~: t% S" Z* S! f
VPS&highlight=hosting6 V) i5 m% [5 Q4 Z. J/ ]
Dedicated-Hosting-vs Shared-Hosting: A3 j% H: ?' B2 m- |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( I! B% U+ {" G0 `% `% Q; y
Hosting...Your-thoughts9 H$ m% V/ u6 p: O; t3 e2 o3 v1 e* x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& p, n7 U" l! x7 h: b& X* T! gHosting Providers for PPV( `$ ]# [: S: S
Beyond Hosting
3 s" d8 P# X. X) J0 v3 R2 l- S$ }http://beyondhosting.net/" ?+ C. m# |( p: P: z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 ~0 _( I- }. C/ I; j$ D p4 @receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% U% `3 t3 `7 F* o7 c$ G3 C1 fdirect linking with PPV. Also, these guys provide great support.
$ Q, `5 t0 d6 R2 u# ~5 @) G2 {Prosper202 Optimized Hosting: [/ u6 @) F! G) p2 c' z* O% y1 @, I
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, H* S: @. A0 m: P6 ^4 q
CPVLab Optimized Hosting4 l; j6 ?. ?% c" |9 Y
http://beyondhosting.net/CPVLab-Hosting/! n" y0 F% x- Z/ Y5 |& M$ t' \% Z
Domain Names for PPV
+ r/ r; ~: ~# q3 @3 ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
V3 n' h/ N* e3 h4 e5 o/ Hwhere you're going to host your tracking software and your landing pages if you decide to make them.
" [# ]7 e3 {/ G4 o9 l6 H6 XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" m' c+ t6 u* T# T/ }5 _bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 V* J) }& X3 r
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 g" L ~+ l) N3 fterm or build a whole website., g4 e* U0 e; ]. T
After you buy hosting, a domain and get those all attached to each other, the next step is to install. O1 V( m" W/ a( m4 w( Q. O' O
tracking software on your domain. This is really important, because it is necessary to track your9 ^+ @0 V7 P. W8 F+ O/ M8 _, c/ y
conversions down to keyword level so that you can optimize your campaigns. Without proper
- I. x, Q5 ]( \# j7 itracking, it is impossible to know what is working and what isn't., P" N% A& t# \4 G3 Q# z# ?& `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: [7 f, z& O9 e3 i0 S" t: R
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- w/ B! C! F( PProsper2026 S" u& Y; O4 c) i: {7 p
http://prosper.tracking202.com/apps/. e8 L) y" D2 x" c: z) s
CPV Lab' Y0 \5 m# ?$ V; D" w5 R
http://cpvlab.com/: h' M* d/ V6 Q8 Z" X, P$ u" B
CPVLab Help Videos+ w1 r# P! U$ }2 Y1 D
http://ppvlab.com/oweiw/oiurw/vdm.htm. X% |. g8 z/ T& a. U' b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an i* L8 A8 k1 a
industry standard.5 S) [$ f3 K( F6 B* F# ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ U! c: M- N$ l* s- ~) M+ \& G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( d2 s2 q7 w* y! igood support if you have problems with your installation.
# ]7 v) A$ r4 y4 `4 L- D Z( XTracking 202- W. a8 m1 p4 Z: A. K+ w' C# P
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
j; S+ S8 o d; \5 {( V5 o9 E! scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, b7 T3 U+ ]' B# \7 u, V
area.
2 z0 ^# k- E8 ^# n0 UIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' r/ O" e) y( i+ M* U* l3 R6 D% dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 T( C; e7 \3 E
interface, and their hosting.
- N. i! J+ y H* F# G3 l" yAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
% q4 G- G2 @5 A* ^4 mand targets which you are bidding on. Leaving this up to chance in order to save money could
8 @: L, P) I f" f. o7 C1 I1 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 y9 B( u8 \! T; d& r7 _were using.* A. E0 [/ C6 O/ A
Choose An Offer
8 h1 p I; {, _' U# NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. X% |, I' q- u+ _Lesson on Offer Selection* ?3 v! J0 h( B2 m( ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 ?7 c% u8 M& t5 S! E9 YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" `) e! J3 W6 T7 YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- G$ |4 h! Y% gLeadImpact as the traffic source., _, Z1 e! @% v6 |/ W
Now the best way to learn how to put all of this together is to just get started. For some variation in! Y, Q; A- u2 l7 K) k/ y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 T2 b9 U/ A* x& L/ }9 y- Xcampaign.0 z8 Y' ]! v0 |, ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* F3 [, }7 [( X7 i* |2 x1 v5 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" N* q+ X% y; d, p) C7 E' ^: _( Rthat all traffic is accepted.
$ ]3 g! ?' i& YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 h, U+ L h0 g* ~# P& c8 N' UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; l! o. n/ B, O0 M6 `
get creatives like banners or images specifically for the offer.+ z# S. ?- E7 W2 Y4 C# E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 w5 Q6 z; D; U( J0 \8 r
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 K# F5 S5 ^. ftrack my keywords. Without doing this, it isn't possible to see what's converting.
, `# k7 I4 r% o3 g* UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' I, X5 U; }4 m- V% ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ L# ~) z7 F9 s. H) F9 l# e ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 ?9 J4 b1 i+ i4 p* `4 q, Sbottom of the page:
& _4 M5 {/ c5 P6 hNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 d+ Y. ^6 {4 u8 x" p( t& j
Click on the offer → pixels → Add a new pixel and this comes up:
H# Y$ w- M8 ]9 E0 MMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ M9 v9 i2 R! C* e: s3 _: ^
from your software into the box that says 'Enter URL of image to load'.
7 \; G: W' z, n S. ]& bOnce you do this, it should look like this:0 N$ H7 p% G% U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ r& _- t3 u4 j! B1 G3 [Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: N' p9 C9 A! q- hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ a8 j% f, ~% [5 B4 MProsper or CPVLab.
3 V& ^( g" x& G# w$ f% X' C
$ Z$ e7 C, V; F/ Z3 O4 R |
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发表于 2012-12-27 18:47:17
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