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PPV GUIDE [PPV新手入门][28页]
/ [5 Y# A4 E$ v! p) \& f详细的请下载电子书！3 }2 ^( ]( E7 G: _
! P" X+ g* N- `- N8 x, S9 {* @. ^5 p6 f( d* n
Newbie Guide
) W. n3 C% z* R8 E2 F a# d9 ^PPVPlaybook.com; V1 g8 i, \% v5 B* ~7 L( t
Tracy Shaffer
( d* U h- H% j# d; ~$ E) c! UDavid Ford i9 r% ~* f) {" \* Y1 `# I; t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. N0 N5 y1 M( a* EGetting Your Mind Right to Start Affiliate Marketing2 N8 w0 |- v3 {7 m O4 S& q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, O+ A6 t/ ~9 \7 z+ J$ g5 N
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 s7 w" [4 J6 r" T$ N( A% k3 H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ D0 Q+ k! C6 y( T0 e" A& N' w
with any success, these claims are laughable and far from the truth.
- q: N5 Z5 O2 X( r1 ?* t" bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 o, b7 N K$ ~3 z& P7 f
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 t; e3 a e; @1 Y& w- h7 o
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, j* R& H$ N4 b# p4 hoverhead.
* `8 n o4 n# B: r/ T6 \The winners in this business are the ones with persistence when nothing works, who know there's
3 x5 z8 Y- k X g8 Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 B! X# P) R" U% E) f% iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 U1 X b$ m5 \) }+ Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! W$ `- g( C' X" s3 H' }. \$ E7 U3 o! o
Most of these things happen suddenly and without warning, and they all contribute to the amazing. Y Q7 U8 t i4 T/ H
learning experience available to anyone with a few hundred bucks and the ability to open an H" p k8 _' e" d- A
advertising account.
# W, D0 q9 k6 f$ WYour competitors are willing to work at this around the clock. This isn't a push button, instant business' @- s) i/ [( ]( [! M3 d$ ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' k9 l! w% d& i, W0 z0 Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ w/ H& p9 V' h$ W" ]# P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ D) u. p% X7 }2 k( h$ i8 xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ l8 ?' F" `0 n/ }" P; n8 Y6 }! P8 `
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 B# I" `& Q" ]+ z) f% gstarted building.3 @9 y& V" s( w( M
Things you need to get started:
6 q W( m& H5 Y5 f! J1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ g+ t7 B2 `7 d, p4 [
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: o E( d6 j7 a( ^! Q0 h5 v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ l1 O7 }( Q4 ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 a. ~4 ?* I Y8 ^( {) O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 y8 t: O' g6 z5 C+ q
with PPV.4 W+ J1 l) ?' Q3 x
Basic Getting Started Definitions. W9 O( h5 N j! u3 k+ Y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more' f% y/ S+ \8 c1 v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( v2 n! b! E: i. M; b4 R# g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 ^+ B3 e2 P2 s! x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 _5 U! U4 x; F7 O' C! VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 G; g0 C" \# O7 Q+ V/ |" mreceives a commission on that product. An example would be the Amazon.com Associates program,. o2 ^' q, A, L- @
Comission Junction or Clickbank., e7 q7 y. V$ Y; ]
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 o5 @- \, [9 G) o+ Y2 e8 i
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. ?" ?1 l6 o. r+ ^4 Cbuying a product. An example would be Ads4Dough or Neverblue.
' P) T8 w( C5 i$ m) h6 Y: nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 m& E, d& x% h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 P z3 n0 \0 K4 krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 _9 `6 P, \$ b1 |- {
right from the start can really help you.
# M* x% ~. H1 [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: Y' [7 y+ {7 J
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 F9 q' W* a1 U6 L* q& E
view, starting anywhere from .01 or .015.
$ `0 k2 q5 j2 A1 f- T, G% v7 AIn order to use this type of internet traffic, the affiliate can sign up with a number of different- T; f" V2 V K; D3 |, E
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. I4 v2 C3 d1 }5 e/ ]5 u3 p9 V% r) l- dMediaTraffic, and AdOn Network.
8 O% ^# R+ l! G( ?9 J5 v- e: {7 RDon't popups get blocked by pop blocker software?
+ @( K5 _9 c6 o+ P' {No. Popups are served in a new browser window as if the visitor had opened the new window/ c' \1 x V! C1 G! ?$ _9 S
themselves.$ b f# ~0 z. S8 W
How many popups get served to the visitor?
( h' E. N" q% tThe number of popups served varies depending on the PPV network. Some pop more frequently
" i1 p( P5 h- \9 R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 x- e- k6 o% k- U0 W$ K. ~serving this kind of advertising, so they have to toe the line between keeping their software
! ~. a' L$ v0 E* N" B- @% \downloaded and still making a profit.' m9 |! X( f0 |1 i7 \: j/ {! `
Isn't this type of software bad? Why would anyone keep it on their computer?* P, }/ b- w) W- ?1 `
No, this type of software doesn't harm the user's computer.
7 v' i# V0 }: O* ~9 @/ tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' k; Z+ o" L J& x2 F3 g7 W
toolbars or videos to place the software on their computer. The visitor keeps the software in place so# n7 Q3 a: {: ]" a3 s) O0 Z
that they can continue to have access to the incentive.% y! W. Z( w9 t$ ~" X% x( u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 [& b3 J7 ~4 dHow to Get Accepted into a CPA Network4 `0 h% S v/ E- F: A" q. D' k$ p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 b5 D E w1 P. T8 \& X
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ Z& W% N' Y3 ]6 i0 v- Z
different networks.
6 g8 h) S7 ]( m) x4 o v& WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): N+ w$ G6 q. X6 t: O# l
application and be as specific as possible about your promotion methods. Usually some time after
7 Z! U( D3 w( p3 j- P- e/ l' }receiving your application, the company will call to interview you. The phone interview is a critical
! q. p' D! i# D3 g6 N& ipart of the application process, and most networks will deny your application outright if they can't get7 m( ^9 g, b! P. y" W7 B" D
you on the phone.
- ~6 K" j! B6 B% o* H/ \% n* ~, gOften, the person who does your phone interview will actually become your affiliate manager after1 W$ e" B- l M
you get accepted, so it's a good time to put your best food forward.: Q0 [$ V& ^! ~ h) A, x
You might not relish at the idea of someone grilling you about your internet marketing methods over
' i/ o4 D( [$ p9 bthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 I9 Y# q4 |% H2 d9 }
What methods do you use to market offers?. `/ e# W9 |! R% _ K
Do you already have a website you will be using?
* a% I# U1 ^8 ?& o3 {How much is your advertising budget?* z6 r5 ]" l- x6 q
What other networks are you a member of?0 [8 ~6 ]6 @, }% O3 A: G+ E" o
Who are your affiliate managers at these networks?, y4 }4 o, m, v( c; `9 y
Do you use social media (Facebook, twitter, etc.) to market offers?) [" b( w R- E
How much traffic can you drive?
7 X! M( ?& |3 r" a1 O* RDo you have a personal recommendation from anyone who is already a member?
* L& s5 a6 M: [% J C' {% gOnce you provide satisfactory answers to these questions, the network will approve or deny your
7 w4 Z/ w) F; S# papplication. If you get denied, just keep applying or call someone on the phone and try again. Be
& s: m) U& ~; O( M# Z! \+ _persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; Q3 {. z" J/ T. j/ sfor the network can be helpful.
9 e: q. Q2 j" E; l3 STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, S1 e5 E+ R0 T% v+ r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: t, R) O4 d6 ?) C+ m
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* R- ]0 R6 H1 [$ {people can open a lot of doors as far as networks are concerned.- l ^/ |4 R2 K0 w0 W+ j
After You Join a CPA Network v5 w6 z9 t8 S. n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; y+ h/ F1 l g* ?/ F# V
and make an attempt to get to know them a little bit." y1 i. q* ~- z/ S; n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# N @* w5 g( M. m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 p$ q6 @) P" p; [4 J) J6 F! S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 b2 r p0 e' b
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ t' j& [& [* r( z& x) _$ Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 |3 K# b! {: V! U" _4 h( remail., F) P# G+ k/ Q* {2 W+ `7 q
For more helpful info about dealing with affiliate managers, check out:. S# F; }! E; c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: M0 E0 A, @2 O+ Q8 Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/3 P' a0 t0 e1 K! l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: I. p& i6 j, A7 f" F6 v$ v2 LSet Up Web Hosting
; I# f- G; j. SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# |) M: ~" [) _& Q0 y, E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ V8 @: f* ?: k" T! b. C
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; u$ O2 b( V/ M0 v5 ?1 Q) H
whoever else is on the same server as you.' W' `5 u' ^' ?8 u r1 H
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! x! x" r- Y V9 renough that the visitor can't close the window before your pop up is even shown. You have about 3
, u: l$ K t( J- b' qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& h6 {* q) Q5 I, Y$ I# YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a( H7 c8 p! q5 l6 H
house full of roommates (hosting customers).
! f" B$ t& u/ c1 l5 w" \In shared hosting, this is like having roommates where everyone has no specific designated area inside
, V f t" q6 ?, d/ Zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 _5 u9 \2 F9 V1 L7 G' K
fit.
' C- J: D" s' E" K* ~; f! USay your roommate brings home a large turkey. They will then take up more of the refrigerator than9 g# q! |8 n+ _; B3 q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ g# ^+ ?! z; Q- V
their food. Everyone else's food in the house has less space to take advantage of.
, \! p/ Y! b2 X1 Q" fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ z% x% ?* v7 W' Rany type of hosting this is a bad thing, and especially while running PPV traffic.
6 c1 C, @5 J2 ]( T" |7 X. m! OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" |# x; h4 a; X& V1 O+ }( Iinside the fridge to put their food, and other roommates can't come into that space. The server is
2 d( y5 V' j- Z, Rpartitioned, so that each customer can only use a specific amount of resources at any given time.: b- O. ]. M6 F$ y( r3 s5 S
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ n. p3 I' a \; }3 h
belong to you and no one else can use up those resources. This makes it possible to serve much more+ A' n5 F% v; C0 [
traffic, faster.
' W+ C* R# B; ]7 O0 b FAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) r+ K; F6 F- w( g) A* n; YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% Q' d/ A" w- W+ y8 [% L2 o! L$ M5 hhere:+ v* m8 _$ s2 c1 h' I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; S" r; f8 A1 ^4 WVPS&highlight=hosting U0 C% h- d' Y4 l' F8 @# V' M+ G
Dedicated-Hosting-vs Shared-Hosting
1 a4 L) ]$ C& {3 Xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 S* h) U# g* l! VHosting...Your-thoughts
5 F, J" r7 {" r! J9 }$ |5 A$ |6 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" J1 d, {0 E6 Z, d& `) ?* |
Hosting Providers for PPV
x+ L' m9 U( ^Beyond Hosting0 {" P" j2 g. y# H, g1 Y0 I4 v
http://beyondhosting.net/
8 L( F& V( Z, T5 J3 _With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
W' M4 L+ u, o' Ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 j' H8 }* L# h" V5 l' ?
direct linking with PPV. Also, these guys provide great support.6 `9 a7 l) t% L; X& e
Prosper202 Optimized Hosting! v! {' N! L5 h8 J- u5 K4 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# e9 _1 q: C' K6 z! H/ G, D4 d; ACPVLab Optimized Hosting
5 H, h* l# \2 V8 ]8 qhttp://beyondhosting.net/CPVLab-Hosting/4 L& ?, n- A/ I. x
Domain Names for PPV" P ~* E0 U3 e |
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 ]3 M. S. S' `' M8 q0 v, owhere you're going to host your tracking software and your landing pages if you decide to make them.6 S9 d, i* }* W7 l1 W+ W4 j% p
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 }' q$ I4 v: ^$ Q3 k* ebland one is fine to start with, to host both your landing pages and tracking software. The .com,$ x' F; L, R! o5 d. u+ v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' U+ r+ H2 {: `* p
term or build a whole website.
: ], g- y0 e# JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; G1 M! Q! r7 v5 Q" X# Otracking software on your domain. This is really important, because it is necessary to track your
( L* N( v; j- O z) Nconversions down to keyword level so that you can optimize your campaigns. Without proper$ D, Y) a) r L0 |
tracking, it is impossible to know what is working and what isn't.
' @- D Y8 e" i" D1 M9 K6 N2 ITo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ {: g& I4 w& Y7 H* xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( H! s/ X J, [/ D) p, O5 P8 g
Prosper2023 y! N' V8 z+ P7 A
http://prosper.tracking202.com/apps/2 O, [. u5 F9 f+ W
CPV Lab
0 O5 q! t! W8 V: f4 T. ]http://cpvlab.com/
9 o/ S& k- a$ ~. Z5 q* b" mCPVLab Help Videos
0 `7 B7 \) r4 H+ H9 _! [- @0 b. Whttp://ppvlab.com/oweiw/oiurw/vdm.htm6 h: v1 Z4 M+ w+ N1 ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ |* s6 O/ o# e4 A3 A( j3 C
industry standard.# Q* E/ e9 t5 ?+ K e# v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% c" p. W, T% Z" N9 ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' |3 c, w% n( W# t$ Igood support if you have problems with your installation.
7 e5 J, O: r0 P; H& s) xTracking 202$ j# o' l7 |( H* v
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ e" ]! S2 r" C7 s3 Ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ N; u1 B) X7 J! Q: l* Y# C+ G2 darea.
6 Z9 j' l, L" l: \" g: P. ]If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 m1 c& `2 m0 v1 Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- [) Z) P) B+ H* E& l3 q6 f
interface, and their hosting.
& _- U% Y b) L- A; \$ c& P7 FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
: f3 j5 V. c. \' n& ^and targets which you are bidding on. Leaving this up to chance in order to save money could
0 v/ m8 H- }! y( S$ j) zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you6 J: V# `& Y$ s! ?5 a6 h7 o9 K
were using.$ I6 F- J$ ~" Q1 ~1 v1 C) |7 A( p9 u
Choose An Offer3 V) K# Y* g4 v6 O. T" P& b
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 R) j) r! T! K3 r
Lesson on Offer Selection
# y6 T X2 p4 _; \; L+ l3 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers0 J% s. E5 {, g, O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 I. Z5 K4 J% v1 `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! }( M$ y% Q0 @& oLeadImpact as the traffic source.& c& m8 Y* X! d# K. d% O6 I
Now the best way to learn how to put all of this together is to just get started. For some variation in
- m) R) T. `! y3 n# p1 }) Z8 ^3 }the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked e) N0 o! q+ {, I4 Z
campaign.1 B% y2 e6 O8 s- _8 L
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 b2 e1 j) u+ M! P5 v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 i5 ?6 v: ]6 T9 N3 Pthat all traffic is accepted.1 j$ q" @' D) J$ A+ J' I K$ U
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; L( [+ b- H, j5 r' Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# l& |% I" ]* _6 T; n
get creatives like banners or images specifically for the offer.: Z7 H4 _+ y5 p H, |& t/ y5 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 c/ z+ v( T5 e, ]3 W, V, g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" S$ Q4 Y. ?- L8 t h+ a
track my keywords. Without doing this, it isn't possible to see what's converting.
9 x9 p A0 M" @! P3 \) ?% eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 W, u7 V' L9 D& V( {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 h4 k% y% O1 q5 l: H1 @- Y& `* B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ y% w% ~! i- v0 ^) ?) v; Q
bottom of the page:
! h) O8 E% R! d, Q8 @6 u3 p9 ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; g1 w3 `9 p2 Q/ A. ]Click on the offer → pixels → Add a new pixel and this comes up:
) W0 W* P! S; a4 V* C1 zMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 p2 y3 Q% j# C; \from your software into the box that says 'Enter URL of image to load'.( ]1 j Z, e8 [
Once you do this, it should look like this:
& Q* ~' X" g2 d G' b( V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 O& a$ P, M! y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 r' k1 z" J4 ~- I4 f3 xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 ^' v0 @& u/ m& R3 AProsper or CPVLab.4 A% u o3 q& ]2 U5 {' I) \
" z9 E( U7 u: E- m; h; B0 F
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发表于 2012-12-27 18:47:17
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