|
|
PPV GUIDE [PPV新手入门][28页]4 x. ?# s7 l( m/ b1 q" T4 _
详细的请下载电子书！! d8 E0 c9 L5 r% G7 K; R. o. t
" }5 i5 i# a5 k. L2 _
& W4 ?, X' T4 g6 J" ~% d6 aNewbie Guide3 j' k- B9 ^1 {+ r) `8 J3 z0 N, M* ~( R
PPVPlaybook.com
1 \) B: X! R% T) c$ ~$ Q6 wTracy Shaffer( Q# m5 c# D( u( D6 D4 `0 C6 M1 l
David Ford
; F' u! M7 l" @4 [ C1 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 c+ e; |6 o$ Y* P/ G. {
Getting Your Mind Right to Start Affiliate Marketing
6 A5 V8 }$ V6 fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: c! S: T V" s' s& B* g
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' u& }% R+ @6 x* E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) o& ^! z" A- |, p( f5 |: p
with any success, these claims are laughable and far from the truth.
2 u0 e3 j+ v2 p, @4 k. NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 I; i0 ~0 `. D' z+ Kflow management. The main benefits are the low barrier to entry compared to other businesses, and: C7 `, M6 ^/ E8 x, F
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% [% A ?% @8 f6 ~overhead., c) w! q* x7 |) b! n* C
The winners in this business are the ones with persistence when nothing works, who know there's; Y$ y d+ [ Y/ V2 r
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 I) i4 b o [& \4 v1 K. R4 {+ cThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# {" f; N- |$ x; lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; t9 X$ [& `. ^/ J
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 q9 o2 l) P/ ^- V% H) m/ klearning experience available to anyone with a few hundred bucks and the ability to open an
5 r, p @: E( j1 n' Q2 E& J% p/ |: ]5 Radvertising account.# W3 r6 @# r: F+ a6 W4 T0 O3 y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ p) j/ S) n7 Z% @$ i) x1 F, v: P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# Z& N$ ~9 { ]- B( E& Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 q* U) g7 L% q; e+ Q& {; I& }$ itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' w- K# W2 R$ |3 KWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 r) M3 y! _0 R4 V2 ~started building PPV campaigns right away from start to finish. With that said, time to jump in and get; N/ ?2 c; |: b% a
started building.
2 U+ `9 `2 l" }& `2 KThings you need to get started:, D6 x( \8 g* R: A0 K0 |
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) _/ s; ^& d$ U3 s3 x& u: m {& w
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 L3 Z" W" T4 u6 ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" g' {3 `5 E% Y& |1 C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, q) K8 I3 t. q% p4 d8 [This guide describes from start to finish, how to get started in affiliate marketing by running traffic- F2 J7 [. r) `
with PPV.
: `# y, \$ F; ` r+ i5 N9 dBasic Getting Started Definitions
- t8 F+ y: `* J% W! ~" a# RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: R* k M! S9 e; o0 M S
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 C+ \/ F' G) d2 `* v9 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 m/ N& I9 l( {( T c4 z: U& W$ b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 D: ]+ b& h" E M8 fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ G; }/ J' Y* B! x4 L" ~
receives a commission on that product. An example would be the Amazon.com Associates program,2 q: C; {* S( d2 E+ F, v% j
Comission Junction or Clickbank.+ F1 S1 R( e+ {7 j
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 K0 X$ i; w- \; a
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 w. e$ c/ D2 J6 j. d0 K
buying a product. An example would be Ads4Dough or Neverblue., p; B. `& Y+ D8 ?. K1 ?( T6 v' G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 U$ p/ [8 k: Q7 Y1 L* Y" J$ X: Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else U+ l# P1 [* N) \ X$ i1 ^
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- @# K3 i3 N F! A. F& x3 c
right from the start can really help you.; c7 }+ S; J# e; r) F9 y4 {3 ^
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ K0 H8 }! C) E9 n8 i3 J+ P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 i* f% B3 v3 {( I# n$ hview, starting anywhere from .01 or .015.
U5 a5 i4 @% R8 P5 wIn order to use this type of internet traffic, the affiliate can sign up with a number of different% J' r# A+ C/ o- I% U& t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! I! s" h- z& n+ x
MediaTraffic, and AdOn Network.6 K% @: r6 f( r4 R. K+ D
Don't popups get blocked by pop blocker software?- e3 n- G$ s4 @4 }% L! i, O) M
No. Popups are served in a new browser window as if the visitor had opened the new window% z) i& w% z. ]' H
themselves.
% d" m; b6 p1 P" ?- A9 U. }How many popups get served to the visitor?
" [) \/ g" e5 X7 i2 ?; k1 ?! VThe number of popups served varies depending on the PPV network. Some pop more frequently
o m0 |* H( _( m7 Z6 U(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 q2 g1 V! _" U' h3 A X
serving this kind of advertising, so they have to toe the line between keeping their software
. `" _3 N9 ~& ?downloaded and still making a profit.1 J# n- c4 r% y( E5 t# \; y
Isn't this type of software bad? Why would anyone keep it on their computer? u8 c7 e. e: L0 d O0 E
No, this type of software doesn't harm the user's computer.
* Q/ X5 U/ q3 d+ i a5 Z9 q! ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- I8 |& z) }3 c+ }0 m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 }" B; N/ ~8 j: X+ L8 dthat they can continue to have access to the incentive.1 e4 i1 @9 c! ^5 V7 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ G+ v. A) W% G& a1 N- C
How to Get Accepted into a CPA Network
' P9 O8 u2 }% R/ R _In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ u* a0 t% P/ f* q( Uto start looking for networks is Offervault which lists offers and lets you compare payouts across7 _: Y0 w; R- \
different networks.- J% @- z8 a1 U$ B; K
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" o* E" m: U3 t; r* g
application and be as specific as possible about your promotion methods. Usually some time after! |+ G: g r# @
receiving your application, the company will call to interview you. The phone interview is a critical
# V# y9 U# g) J$ a; H# r5 Fpart of the application process, and most networks will deny your application outright if they can't get3 {" A9 E5 b$ w% D9 L# y
you on the phone.$ X/ |& |3 D( V" B, r, h
Often, the person who does your phone interview will actually become your affiliate manager after
% g# n: p5 d! |+ Syou get accepted, so it's a good time to put your best food forward.; A' b& F! O4 B7 f8 \; [& O6 Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
# K; t3 c9 n. Kthe phone, but trust me, this part is critical. Have answers in mind for the questions:. ^9 M, ]( `0 e8 G
What methods do you use to market offers?- Z- l9 @5 o1 O% b& i+ O8 z6 E+ B
Do you already have a website you will be using?
" l- o+ T: p% l- R# M: z2 l* y! a eHow much is your advertising budget?6 v/ V3 C( ~# q9 [$ i: Q
What other networks are you a member of?
! L* ?# w8 z" u1 Y* EWho are your affiliate managers at these networks?
& I0 D( |* t( u, D. T$ ^Do you use social media (Facebook, twitter, etc.) to market offers?
: u6 d' `) z. wHow much traffic can you drive?6 n, v1 @" \+ P) o
Do you have a personal recommendation from anyone who is already a member?- _- _/ s( v" a0 c( L; t, k
Once you provide satisfactory answers to these questions, the network will approve or deny your: j" j: t" u* }
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 V- m! r. ^7 N# O0 ? f- v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 ^+ w9 _; {% j0 a
for the network can be helpful./ Y2 k1 Z1 u/ a) Z& T: _
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% g& A/ v0 h! s
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network Z8 D! H) p4 P0 l+ o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" m2 R0 S v! b# Vpeople can open a lot of doors as far as networks are concerned.4 L* I# {/ g+ k- \ T2 N" i8 C
After You Join a CPA Network, q: W7 |. Q! g" d& ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; v6 v* ]2 f" H& Z
and make an attempt to get to know them a little bit.
: H0 u: m3 A) k7 I9 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 ]' l% V0 k, v; [weight in gold. Start feeling them out from the start and try to get to know them. Once you get# W9 a( t" \ p& j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 ?& I3 G0 t1 H( i4 K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' m2 u/ {2 U5 W3 v/ u9 j T
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. Z5 f- w, H# ?( Bemail.2 h1 }$ N* f0 _/ J: ?0 W3 c( m# O
For more helpful info about dealing with affiliate managers, check out:$ L$ t5 O! F7 H9 V9 y9 p2 z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" Q* K0 a2 \* q. s
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; q9 f7 [# V# J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& v$ E" ~' W% ~ G1 SSet Up Web Hosting& F4 ^1 h3 _& f; [8 @
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" b' @" G! C6 ]6 Q( b0 q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( F+ q: i) }8 A! ?7 thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ F+ l1 c' B5 m0 C( mwhoever else is on the same server as you.! b1 a+ }! X6 \4 K9 `8 z/ P, _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. C& Z7 K; d8 ?9 Aenough that the visitor can't close the window before your pop up is even shown. You have about 3' a4 l7 y+ }- W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' V& `- S$ a* v' E) B' ?; ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a( u6 `. E5 m. H) ?* U. R, t
house full of roommates (hosting customers)./ L7 T9 J7 C3 ^2 z& x
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" v- [ B" ]4 [0 F* K7 c/ V6 Q0 ?the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- T0 ?5 p+ H6 a, E- y/ Dfit.% f) d# O$ |) C/ H/ d
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ `6 j6 d* T3 ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 f7 Q7 u3 e; J' _% xtheir food. Everyone else's food in the house has less space to take advantage of.
( p6 {% G! T% T9 E" dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
( I* c$ V* _, q! H* oany type of hosting this is a bad thing, and especially while running PPV traffic.
# }/ \" s3 S5 `6 G( pIn the case of a virtual private server (VPS), everyone in the house has their own designated space: f, S- ~' P# F" R) P* I
inside the fridge to put their food, and other roommates can't come into that space. The server is! I2 D" q) N$ ~+ s3 Q+ T
partitioned, so that each customer can only use a specific amount of resources at any given time., s. w& u+ H8 h$ C4 K2 ^7 ?1 Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% j- V/ G5 O. K2 J+ l
belong to you and no one else can use up those resources. This makes it possible to serve much more- t2 n" f4 B! _
traffic, faster., B8 F2 ~" J; J
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 E+ ^4 I) G: X$ u; D! V u& E- Y d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 K+ X/ Y1 K% P1 p! o3 T* F! w" W. _here:6 g4 u( y7 c+ {, | K! ]8 I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& b) K" m! y% W1 _6 {VPS&highlight=hosting D8 T" l: B0 k: Z9 {
Dedicated-Hosting-vs Shared-Hosting
! A: u; [+ Q0 _0 ?5 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* X* N' {* C- |' S
Hosting...Your-thoughts+ H. V& }4 X' _ P I6 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: u' |9 c* K# [: N
Hosting Providers for PPV
- g1 \: j- ^0 |; ?1 x* i. jBeyond Hosting
) K7 W7 m" V4 q! Vhttp://beyondhosting.net/
& k6 I+ p& ?0 L. f. d- H& cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 r3 h6 q) }1 X4 i6 ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# ?* \9 n3 a+ g0 L5 tdirect linking with PPV. Also, these guys provide great support.
' g5 d% {$ Y4 }0 h# l ^/ SProsper202 Optimized Hosting
5 S& y) f. N6 |$ K$ n% l: xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 v7 u2 e$ B, q! D, _- E5 X% g
CPVLab Optimized Hosting' \9 v f. f) I. |$ @6 |
http://beyondhosting.net/CPVLab-Hosting/
: v# G% X, s9 Y( v7 b4 @+ s0 {; FDomain Names for PPV
: |# R4 k9 J3 }. m. y, ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) W% G* s$ l. A4 x z( ~( u
where you're going to host your tracking software and your landing pages if you decide to make them.- k. d$ x- m( [/ z, V+ n* v; W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: a' E2 [/ f/ v+ Y( ?# obland one is fine to start with, to host both your landing pages and tracking software. The .com,# j8 z, v' ~ P- O1 M4 Y2 }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* k0 z. |7 v4 s' Q
term or build a whole website., t! c0 ^* Q6 @: m' x/ T8 V, \
After you buy hosting, a domain and get those all attached to each other, the next step is to install n: M; s( R: X7 h- T" m
tracking software on your domain. This is really important, because it is necessary to track your. W! }- Q* ?5 a6 c* m
conversions down to keyword level so that you can optimize your campaigns. Without proper
2 u @; i5 J( D# C0 ltracking, it is impossible to know what is working and what isn't.8 A& E8 b R1 y7 b! {
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 f6 g! s5 g$ F+ [; O: Q# z3 c
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 Q, N% p4 U8 n: v
Prosper202$ ~1 j) O. U3 Q
http://prosper.tracking202.com/apps/- P7 g4 r: v3 r1 s$ b" N& T
CPV Lab) P! s5 U& o2 s+ L( u/ V5 I O( j {
http://cpvlab.com// j. d9 V1 d, V" Z& @: B
CPVLab Help Videos
& |! u7 s; g b4 `. G4 K* a; jhttp://ppvlab.com/oweiw/oiurw/vdm.htm
$ z" r, z h. w' p7 K; GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 A2 x/ F1 \7 H$ K5 ]industry standard.& h6 y0 l) [4 _( W# ?8 b5 ?. h' _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) d% x- R# w9 `3 ?6 S/ A0 O& k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 n: V9 k H# m' Lgood support if you have problems with your installation.# k2 m3 o' @# O. D S
Tracking 202
! C3 D! h. C: Y. w JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; I- V/ w. |8 J% lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' N U+ k T1 }; u/ e9 k
area., T5 I( n/ A" e" |0 f+ V; M- T3 L
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* v. J+ V9 i! G+ G* s0 Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, k$ b$ @8 {+ g5 P- l- Vinterface, and their hosting.
+ c9 p( H! z6 MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! k/ ]) }9 k' ]. d* O+ [' tand targets which you are bidding on. Leaving this up to chance in order to save money could: _" [( t) B+ e. [4 }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you5 y$ I( S; r$ p# j, w! A
were using.0 @( l; ?: k/ s5 J9 b6 n
Choose An Offer
. [+ X0 v6 H7 x1 ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." A" w3 ^$ g2 t
Lesson on Offer Selection
$ P S0 ^4 `: V4 s3 n& {7 }, I0 {http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 f8 W8 O; L, h2 q! S2 s; q: |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.4 B8 f% F$ m0 ~ C7 j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ o w. G! h' t! d8 T6 a
LeadImpact as the traffic source.6 m/ D% `+ C, s+ ~8 M8 M L6 ~& \
Now the best way to learn how to put all of this together is to just get started. For some variation in
( y1 E3 N: S$ [) k* F' j. Othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* Z" U3 x$ |: l8 b, dcampaign.
8 w2 ?1 a: z2 h( [9 KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' A% A8 a1 i+ f8 `0 t" l/ [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
b3 T! C- |# r% q; _that all traffic is accepted.9 V3 W5 g/ i: |. V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 g& L. w( g0 ]% b8 h2 k/ |4 u `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! i, y7 E* q( Z2 E, o
get creatives like banners or images specifically for the offer.- w1 w$ U4 z+ X \. Y0 \+ A) x5 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( i' D/ t* i( b6 n6 }% W$ u8 `1 w! SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: u) B7 l- D4 F. p4 y! Atrack my keywords. Without doing this, it isn't possible to see what's converting.
; R8 l* X6 Z3 ~; D0 U2 r$ c+ f3 jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; P/ T! D v+ i; M+ X, m8 X& `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ R# _& ?9 Q' [. v' k+ N
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- Y2 |: C" z. f& e% s5 `/ v
bottom of the page:6 G- L$ d) j0 P( k# D3 X# p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ M0 @, f9 m# k2 o" ?6 i& y3 f EClick on the offer → pixels → Add a new pixel and this comes up:
' C8 a) J% m4 Y1 s0 NMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" I1 z7 L( @- ]+ \5 A7 L# A! z
from your software into the box that says 'Enter URL of image to load'.) ~/ y9 U( ^( w' A6 P, T' Q
Once you do this, it should look like this:
4 p6 W( l- U- {: k. X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ g- \& ~; N% ^, O i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ A, `: M) e& d9 k: d1 ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& f2 u; |0 l2 ^& j7 w QProsper or CPVLab.
W4 u2 g F0 N. K5 _5 E6 h7 M; \7 u8 w1 `' N" y+ l
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
