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PPV GUIDE [PPV新手入门][28页]8 l; \ d( h- { p) K# K
详细的请下载电子书！0 `; K9 B" K0 Y4 l- K% s, q$ U
1 ]+ b4 I6 w. v/ M a5 }
8 q# p9 X9 n0 r3 m0 T ~Newbie Guide# X( e7 l: {2 W* V
PPVPlaybook.com
" \+ p2 ^- W" B# w" jTracy Shaffer
o1 W3 Z4 x; e5 \% P( ADavid Ford
" j) W7 b6 ^3 `- { X; F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 G% u& y8 J% f5 R6 E7 f* ^
Getting Your Mind Right to Start Affiliate Marketing0 }: M1 F/ [# P: D5 s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# k# l- u! |3 p, l: B% l
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: P- Q2 x$ d( S- gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! ^& A( O. |' Q8 E, v, K7 awith any success, these claims are laughable and far from the truth. V5 f+ r6 r0 f. \ J# _5 ]1 ~
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! e$ j1 Z1 ^% H; d5 h
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 }9 ]5 }1 y2 N. w$ ]7 i$ P! [4 [the ability for a marketer to be a one person shop and make an incredible amount of money with low
' l4 U. W( Q! G. b1 voverhead.
+ m% X& T4 }; ?- h5 U) HThe winners in this business are the ones with persistence when nothing works, who know there's
# ^" J1 W9 y7 H! hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) {- R* H: q+ i. \8 DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 p p D- Q+ [. y X" N6 U% d" R
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 ^1 s0 z/ S5 ?! V
Most of these things happen suddenly and without warning, and they all contribute to the amazing# W& B( t8 x3 ]: Q9 H4 [
learning experience available to anyone with a few hundred bucks and the ability to open an/ [! K* M. w" C/ U0 @
advertising account.
7 o0 F! e6 ?/ z. d7 p2 ~# b3 V9 z( ^Your competitors are willing to work at this around the clock. This isn't a push button, instant business% [2 W8 `" i( h/ E; Q* q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% ?) U0 e3 i e1 u. nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: C0 v6 A; I2 y: B; w* G. {, x+ h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 d' |& ~, x* ]2 M: N7 o i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. m% `/ `7 y2 R8 X# h5 R u5 |: B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 ?6 K2 V: C$ ?1 N: R
started building.
* l: |( u. Z+ w0 w$ c$ @* i# {Things you need to get started:
+ y! _* ]* R7 V8 [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
w! Z' J! S: Z- a: D6 d9 {4 G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) f" |5 {- |, z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ `! G9 |. F! Y! B7 z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! @5 |' \! R" E% q' a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ J" G5 J# C; pwith PPV.# I' _4 c' W, S, `5 O4 W
Basic Getting Started Definitions
1 I9 v# g0 J3 j" p; i* ?, Q2 Q. ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( K' t% \9 p3 \1 w2 I! \! t6 Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 A9 `. Y& l. e" o9 x# n9 U& f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 ~/ Q. `, X2 Z; U/ V- B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- f3 @% O2 Z t5 eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 q5 d* T; c8 O; q' O8 H3 R/ \receives a commission on that product. An example would be the Amazon.com Associates program,( \5 k6 H0 f, s! s7 S. N9 S
Comission Junction or Clickbank.
) A9 v9 _- o7 S: A5 ~& F" YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ L2 \, c) c% k7 J9 van action like filling out a form, submitting their email address, signing up for a service or sometimes
_- o( F1 D+ t5 W( z# [buying a product. An example would be Ads4Dough or Neverblue.
9 {7 j) y5 {+ ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# i% I P5 j& x, @9 S2 O
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% _5 W) C# D2 c0 w7 b2 Lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ t5 p9 h- V6 y) J
right from the start can really help you.
0 [: V% V# \1 q& D! a" OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. P5 W4 X* `! P3 z1 pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 l2 ~- ]5 J, l8 d2 m
view, starting anywhere from .01 or .015.
6 C7 p1 m5 L; e& V# m' \In order to use this type of internet traffic, the affiliate can sign up with a number of different) d. k5 a5 c6 A9 X+ r) z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 K/ F* o4 z( g: f
MediaTraffic, and AdOn Network.4 a$ F* K, y! o- \
Don't popups get blocked by pop blocker software?
( C' U* Y9 k) o1 [No. Popups are served in a new browser window as if the visitor had opened the new window2 x# Z) a6 ?" a i8 \
themselves.
8 l/ R$ S! }, ^9 p0 G' q- n0 U! {. CHow many popups get served to the visitor?" v& C" o7 J Q- n; ~$ Y: h6 L
The number of popups served varies depending on the PPV network. Some pop more frequently% G, M( b9 I7 o2 a" q* I3 g- |
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& O7 W l. n/ F/ M- K+ e
serving this kind of advertising, so they have to toe the line between keeping their software
- }+ ^1 m# t/ H8 ^2 ?downloaded and still making a profit.
/ R3 ^: x% j8 Y& z; g' S5 {" FIsn't this type of software bad? Why would anyone keep it on their computer?. F8 W8 c: y6 _5 ~- Y4 o. M+ V# z# ~
No, this type of software doesn't harm the user's computer.' M* ]: v" i! N* b: T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 O$ Q8 X0 D0 W0 L" ]% S7 M- l3 D7 j# b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( a2 {# q# a5 F1 wthat they can continue to have access to the incentive.; r7 B2 j2 m' z# e9 u) N# s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& O0 w2 R1 f" ]5 `How to Get Accepted into a CPA Network9 y2 v- d1 l+ ^8 v- o
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 a0 @; c/ x3 g' w$ u2 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across' `* ]* Y% I; P
different networks.5 n, [( L* b6 y+ ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
t: u3 P3 R7 Q* `application and be as specific as possible about your promotion methods. Usually some time after
% v4 a3 ? \- \1 K# kreceiving your application, the company will call to interview you. The phone interview is a critical
! G* D8 u7 W* b4 R3 y( Wpart of the application process, and most networks will deny your application outright if they can't get) _/ ~3 L* H' N
you on the phone.
5 l r, W9 V/ gOften, the person who does your phone interview will actually become your affiliate manager after$ j" {9 b1 g; C: t# e
you get accepted, so it's a good time to put your best food forward.
% o; _/ b: t1 Y8 z, F8 h: PYou might not relish at the idea of someone grilling you about your internet marketing methods over2 s4 d S* V& @0 g
the phone, but trust me, this part is critical. Have answers in mind for the questions:( r- i+ v4 A. O. s. M
What methods do you use to market offers?3 Y5 a; s, b9 Y6 f* w' `
Do you already have a website you will be using?. `7 z( ^3 K8 T& t: Z' b, ]: @" n
How much is your advertising budget?6 G( s) b, O6 J
What other networks are you a member of?0 Z9 Q, m' n4 Q) U1 [
Who are your affiliate managers at these networks?
s3 R2 N, q$ X$ k. s9 KDo you use social media (Facebook, twitter, etc.) to market offers?
, |/ @, L/ [7 `& k7 N# f' KHow much traffic can you drive?" b. g7 s; [$ y/ o
Do you have a personal recommendation from anyone who is already a member?* P9 M; x, |$ N
Once you provide satisfactory answers to these questions, the network will approve or deny your9 @: q- e1 O! L; F% P
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 w0 n" [8 i6 i. }2 {, e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" g/ }! w: M+ ]. {$ lfor the network can be helpful.9 `7 ?; Q: m5 @/ Z6 f5 ~- `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# }/ f8 ~% [9 k( f9 N( H9 W2 [; ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: Y* n6 X3 C% ^6 m# L) s sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 }& h+ R3 Y% d: Q
people can open a lot of doors as far as networks are concerned.
7 ]9 ^' J! o0 V1 U. N: ~3 gAfter You Join a CPA Network: u# @) y" H) L7 [8 Y7 G1 A' ?
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 F0 [& Q& f) B8 W* G9 N
and make an attempt to get to know them a little bit." ?7 F; `/ e$ c( G F8 |
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! B! g+ K9 i H2 k* Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ x o. t" @ |" U/ m3 Q3 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* s2 W" |, w! X6 u w6 [( @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 ~. T& g7 b) M% Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# a! u- Z9 Z1 K
email.
$ k/ M$ S3 F% \) s' aFor more helpful info about dealing with affiliate managers, check out:7 M7 q" i2 I$ i
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- B3 G9 O2 S4 g& b1 h: z5 q" S% i& khttp://www.mrgreen.am/affiliate- ... iate-managers-want/) Q3 |) ^5 E1 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- J# C( U; ~1 L3 ^3 }, A2 dSet Up Web Hosting! f3 L3 H& {# u7 w: z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* R7 l7 u2 t; b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared( r( `5 W+ A5 J1 m: d
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ J. M P8 N& [5 D* H8 b4 R+ R# u1 Zwhoever else is on the same server as you.
; M* v; }. `; gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: F* P+ l5 r% u# J0 z* P
enough that the visitor can't close the window before your pop up is even shown. You have about 3# Z) F! C9 s% p! f2 y5 h# ?2 |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: c5 b) e6 z! K6 D+ d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# I" ^; U- v1 bhouse full of roommates (hosting customers).
1 C/ o7 a$ i# {3 \In shared hosting, this is like having roommates where everyone has no specific designated area inside$ ?0 o! X0 x9 [; V6 \' y( p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ q7 j# Q' G# Y8 m m. p( V) b ~
fit.
/ ~, c+ q4 V, y6 JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than( b1 p* [8 n. c0 j- x# T, R
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) R5 f4 _$ N: gtheir food. Everyone else's food in the house has less space to take advantage of.
' q, h) I, S6 `9 ~" B! h0 W, TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 c: q* q B5 P+ }- p7 `any type of hosting this is a bad thing, and especially while running PPV traffic.
% x# ?8 W, X/ M2 fIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ }5 {+ u) F& p: p h
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 Z- K4 H& u" X' W. Upartitioned, so that each customer can only use a specific amount of resources at any given time.
9 W! \, I) I# `& l* ?8 @0 zA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 M7 S# I& c- ~
belong to you and no one else can use up those resources. This makes it possible to serve much more
; ?: q; S5 S. }) I! C+ W' straffic, faster.5 h" F: @. q8 U$ ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 Y r; c8 L/ @. C! ?- \ ~Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: k7 H: n% S! S! U1 V
here:3 @' n4 ^% E, [, ]: ~- S" H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 M: E, Y2 L, c- R# J, Z( Z+ {
VPS&highlight=hosting
! b# A( w+ B* c8 I2 ?0 ~Dedicated-Hosting-vs Shared-Hosting- O' U1 }7 O. I8 g2 w& d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! M3 y- g( @! n6 FHosting...Your-thoughts
4 E/ {( p) y' f7 L8 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 e1 B! J% h) \, W4 j. T" j4 N5 v* _
Hosting Providers for PPV- b/ \' n* ^4 g+ \8 ]) {
Beyond Hosting& G! r9 i ^' ^, E* r
http://beyondhosting.net/
! D2 o8 ?1 r; f* P B1 CWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ _$ U9 U6 y4 i1 e; p" P) Creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when t1 `6 T9 v9 B( k( O$ n5 b+ ]4 j
direct linking with PPV. Also, these guys provide great support.
4 ?- H" l& f* A: E" ?Prosper202 Optimized Hosting
+ U3 k- g0 B- s0 _- s: u' ~! ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( [/ j6 {% @, f
CPVLab Optimized Hosting
* M2 m, x. H8 Q K/ Whttp://beyondhosting.net/CPVLab-Hosting/
) v6 \. Q" G+ B; Y3 Z- VDomain Names for PPV( |8 i: W; i- W" v* t0 b& G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 O; c$ O7 E$ d. `6 rwhere you're going to host your tracking software and your landing pages if you decide to make them.
& R* q; F! |8 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 `2 D$ D( Q# [" {9 ~# _bland one is fine to start with, to host both your landing pages and tracking software. The .com,8 `( k( m+ N' B* T; s1 I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% e6 e& H# N% l' ^1 X! r+ Xterm or build a whole website.% ~$ S9 E2 @ u4 R" ? P! m. n4 a5 R
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 I1 {5 ?1 `4 ^3 o5 w
tracking software on your domain. This is really important, because it is necessary to track your
L* V: Y* Y- b' Gconversions down to keyword level so that you can optimize your campaigns. Without proper/ i* e/ q# t. O# f* }
tracking, it is impossible to know what is working and what isn't.
/ k7 m' c/ b- }+ q4 _2 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 M6 M9 j# y* u0 S. ]9 A& [5 `2 i, b4 t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' y! J+ E+ \: kProsper202+ J& Q; F @+ x: N5 Y4 Y
http://prosper.tracking202.com/apps/$ i) c& ^, c$ Q
CPV Lab
( e! ?! r) O: r3 J- Phttp://cpvlab.com/
! I L$ G8 c/ i& X7 BCPVLab Help Videos; f- |& X! j1 H* C3 e, m
http://ppvlab.com/oweiw/oiurw/vdm.htm7 P( @5 L* P0 g; T& h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( g; l1 d" N2 E; U7 H/ |9 @! M2 Pindustry standard." q+ f" T5 E% l+ K9 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 v/ t7 L2 X) q: e0 KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' l4 s k7 O0 c( j8 zgood support if you have problems with your installation.
% y' u" h& m" |0 QTracking 202& |( y1 {" ~4 V5 j+ M5 b
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 B- U, X+ t7 Q6 d8 t, Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 I4 s4 `6 [+ X9 X. oarea.9 U1 K( L( `7 S/ e2 ^: N' p( Q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! a) Q/ X* }" i8 ^$ B5 v' Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 V; A8 x+ [. g( v0 p; N* Binterface, and their hosting.: R7 d6 J8 h5 ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* r+ g. v0 g2 q' r/ e) A" v2 {
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 h! b) H) h/ g6 H* o" Cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 ?$ ~9 @5 k& ]were using.
v }* W: i' V) \' hChoose An Offer
) n6 W" S# ?+ p, d& NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# A. D" g3 d g9 p( \* D: NLesson on Offer Selection
/ p0 |4 G. v! ?" fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) b# g6 B# i% S" @6 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( G# q4 J1 p! |& H9 l/ S' J, Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 D7 r; I0 U: P0 x M8 c4 [, `
LeadImpact as the traffic source.
8 D, }6 A: x6 j( Q# D1 }- ?Now the best way to learn how to put all of this together is to just get started. For some variation in
6 j3 |% d' M+ U3 ]1 F* x6 Othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 m) N( `* y- z+ a8 mcampaign.9 S4 c2 k6 U" r. U2 B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, E" U% s- R5 c% |$ p+ @3 O# H. ]; b
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 W0 l. o/ r! }2 }% J
that all traffic is accepted.
& ?1 K) ]' \3 M# |" QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( a8 H/ ~- w9 p# c M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" I2 \7 d+ K d7 F8 Sget creatives like banners or images specifically for the offer.# }, B7 X- V( }, h4 L8 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# _8 h- R3 I+ N
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% I* Q/ E& C+ g1 E1 a
track my keywords. Without doing this, it isn't possible to see what's converting.) r/ m G# d" [9 o( v S
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ @- \! [2 s: e8 @4 b" a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) r) j g! W, s* y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! \% K7 h4 j" |4 [5 ]
bottom of the page:
$ o9 o5 @: ~- `# w' j4 |Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ i0 |3 E% j, h
Click on the offer → pixels → Add a new pixel and this comes up:
0 o+ [1 |6 q/ Z6 E, N# BMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) U) L& B( C2 Y
from your software into the box that says 'Enter URL of image to load'.
& \) J N1 o) QOnce you do this, it should look like this:1 K5 s6 \, s, c. Q+ G+ e$ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: ]. O+ }5 [1 f; `* h g: b
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( d. `) ^1 W4 L/ [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 c. y* l$ r5 ` ^) L5 C7 }
Prosper or CPVLab.* w- S4 u& f9 Z! a$ W
9 f) o4 @; F, E$ L( @ |
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