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PPV GUIDE [PPV新手入门][28页]/ \' a" M1 c \" i
详细的请下载电子书！
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( b5 g* f) k) Z* M+ ^) k3 l
; T% j" y8 x* k3 o# fNewbie Guide
8 Y9 R/ W* O( r2 v/ j+ lPPVPlaybook.com1 X7 [, s' L( ?, j( U0 z
Tracy Shaffer. T; n$ U* l) o
David Ford
0 `8 q: q. k7 b) t9 s& }1 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 \" c: V0 ~% X6 @
Getting Your Mind Right to Start Affiliate Marketing
3 U7 f4 h; u( H: N8 l5 y `! gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 v2 z' O6 l. d- q. ?6 w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ n% d9 l# n! ]* }$ e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! [+ J; O5 j9 D1 ?+ u( C( n$ \
with any success, these claims are laughable and far from the truth.
, o+ M3 d9 e/ [- YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ B2 H: i7 q/ x v( Eflow management. The main benefits are the low barrier to entry compared to other businesses, and3 E) ?8 }, \+ Z% R7 N$ |
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! E$ i; R; y- E. b5 v; z& soverhead.' w0 ]0 u2 G" r* k
The winners in this business are the ones with persistence when nothing works, who know there's
3 V# ]6 R2 F& c1 Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* O e- t5 M8 v R: T3 B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ k% Y! b- w( v9 A! k2 L8 C& L7 v
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' s6 E. U) W; a" `Most of these things happen suddenly and without warning, and they all contribute to the amazing/ ~0 `' M# ?' u& [) r* M: j6 k
learning experience available to anyone with a few hundred bucks and the ability to open an
8 g* ?' ]" C3 \1 h- J' padvertising account.
% A) J3 h* H/ F! B7 d- tYour competitors are willing to work at this around the clock. This isn't a push button, instant business# }! a% L0 B. Q" i- L! X/ l/ i+ I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 y$ ^; M2 B5 n Z) D4 Xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; p0 b( E% t5 K, G% s4 \9 R5 H2 U
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' I. p6 [; T) t3 u1 x2 W/ F+ i# fWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 l, N( k* ?- Y d" Nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; Y# M4 d1 Y8 x( P( istarted building.2 q9 h- l# G1 Z* x8 X& L4 u$ C
Things you need to get started:
* |1 @! Q2 p+ \( `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, U& N6 U1 w8 G; B/ y& a' x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& ] O0 N4 {$ t
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 K7 ~2 q1 B3 i5 p* b) O) l4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ S0 ?2 f% j s; p# a" j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) c8 q& X$ `# M) }5 c/ \
with PPV.
" ?' z8 Y2 d5 m: T; m$ o4 o- p9 U! yBasic Getting Started Definitions
+ T8 Q% i; Y! n% k+ Z/ GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more# B6 Z# K+ ?' c- `
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 Q: Y' U% y* i7 V- `( R) v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 u+ j* i9 Y* J5 Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 |9 n: U3 f- n9 o7 C4 C- G# ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, G, @: ?$ p1 u8 lreceives a commission on that product. An example would be the Amazon.com Associates program,% k" n. }. E# G
Comission Junction or Clickbank.
8 C9 j8 Z' [& W. a, [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 \$ N, o" c0 B3 n2 ~( e
an action like filling out a form, submitting their email address, signing up for a service or sometimes! N/ v) ?- d: H# [# I3 X, i
buying a product. An example would be Ads4Dough or Neverblue." b- k& |1 e% N8 v
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 K0 f( o4 Q7 _8 A& I% baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& Z, }7 G& \& @0 Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 L5 |4 B2 b' P( }7 P; Nright from the start can really help you.4 }, w) g& L( P; W
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- y8 N, `( y) J6 Y$ J* j# Cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 d6 V- W. I0 H( w. O6 @( I. bview, starting anywhere from .01 or .015.' ?' n2 v P7 m
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 l# B* |' _1 d. M7 X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: D; R# _8 e: x9 J$ \# cMediaTraffic, and AdOn Network.
! D& l+ K2 t' c) S( p- ?Don't popups get blocked by pop blocker software?) i* D4 ?0 J9 i
No. Popups are served in a new browser window as if the visitor had opened the new window/ O1 n! ]; B: K4 ]# {" T
themselves.9 W1 |9 e( e# d$ G/ Y
How many popups get served to the visitor?
5 x% E" g. C0 [5 p4 u5 M0 S DThe number of popups served varies depending on the PPV network. Some pop more frequently
- e: o/ P+ k. C' C4 W( B" R, M6 j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& t# l. `3 x g+ N1 ?
serving this kind of advertising, so they have to toe the line between keeping their software! U5 P" j/ B2 O+ d* E$ S* a! \
downloaded and still making a profit.- Q: D+ b+ v4 J' Q& D& }( S
Isn't this type of software bad? Why would anyone keep it on their computer?" S) H5 B8 ^5 ~
No, this type of software doesn't harm the user's computer., A: T; g5 G d7 u8 b
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! N$ @1 k3 f- [- utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
) {( x0 Z2 @ T( ^ p* J9 S9 Kthat they can continue to have access to the incentive.. F* x9 i+ v9 }+ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; n9 E; ?0 d+ k* S" ~
How to Get Accepted into a CPA Network
# g7 K) [/ Q W# A9 R4 ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 U9 U: B& o. O( l, k, T
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 _6 N) f; i4 v8 m# e! C0 L
different networks." d! @8 k% f- l( L, `0 Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ u& `' y) n+ A% R" _. g( Iapplication and be as specific as possible about your promotion methods. Usually some time after' n3 m. w8 {% t2 q
receiving your application, the company will call to interview you. The phone interview is a critical. Y# }1 v# Y% e* d1 U
part of the application process, and most networks will deny your application outright if they can't get8 P6 |7 K) l2 ~) B! t r! p6 s7 {
you on the phone.
+ Q; [2 C/ S$ t* N, l0 |3 NOften, the person who does your phone interview will actually become your affiliate manager after1 ^+ _# U+ d7 ?6 y; b$ @8 _
you get accepted, so it's a good time to put your best food forward.; o! m5 `' J8 G; P9 z
You might not relish at the idea of someone grilling you about your internet marketing methods over
[5 s5 a2 q$ tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* E/ K8 P* r3 c; T/ D- Q# PWhat methods do you use to market offers?
* e( L5 i, i) ?$ x4 T. }1 xDo you already have a website you will be using?
. R( B- G( ?, k) MHow much is your advertising budget?
; N; e0 y& e+ d5 kWhat other networks are you a member of?
& X/ ~3 Y2 b. k! CWho are your affiliate managers at these networks?6 D7 G- k' U( U+ o, \/ t2 I" E
Do you use social media (Facebook, twitter, etc.) to market offers?3 N5 a/ k4 A9 ~. ~" f$ I
How much traffic can you drive?2 |/ H" W. }" j8 @: F. q+ G. ^% r
Do you have a personal recommendation from anyone who is already a member?7 X" I0 G$ V* Z N+ l) r
Once you provide satisfactory answers to these questions, the network will approve or deny your5 y% L2 W( T5 p$ P/ S7 g0 }/ S/ T
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 D. T: n3 Y1 }$ \+ B, C9 t1 a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ ?0 @7 M2 F$ x% M9 z% t- M; B
for the network can be helpful.! @& ~* u7 \0 N% w$ e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* y+ N6 x; b/ e! \$ [/ t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ X$ X' X/ M4 s2 Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 L6 z) J, d; V" opeople can open a lot of doors as far as networks are concerned.
& E c$ X2 r# R# ^After You Join a CPA Network
0 G* K! G8 u& s: v2 LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 U5 ?8 e3 h# q6 Land make an attempt to get to know them a little bit.
) }& H k! S& T* D( YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: f. ?9 f6 L: v7 E8 t' j
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) j& u1 n( G" Y8 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, L2 d9 G) G8 s& g$ X Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 h. F7 S4 C# l6 vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" n( Z# [: u$ O/ S$ n
email.
! o& N! L- l9 Q; b* B4 q OFor more helpful info about dealing with affiliate managers, check out:5 s+ g: _7 U, g5 g# M
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 H' b, c g! C' F) Q9 r% ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 ]7 l6 m9 K$ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ ^* Z0 k* n9 g4 C/ `% USet Up Web Hosting
# L+ o7 F* ~. |; C6 oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 `6 H3 I+ z2 j Q$ o' ?
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" Z4 L# X0 `! h+ F& z3 G
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 x% c2 h& m0 O G6 \& |
whoever else is on the same server as you.
* U% D0 n) \: {) Q/ j& ?5 eSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 p2 ~) e' N: m! y& f+ \
enough that the visitor can't close the window before your pop up is even shown. You have about 3- v2 A, a0 i( k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( w) p/ E) o# t+ N+ }# O
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" R% N" i# _- V8 k, T! a
house full of roommates (hosting customers).) A5 M1 S0 z9 ?$ @
In shared hosting, this is like having roommates where everyone has no specific designated area inside; @) i# ^0 d# M# ^0 |9 D
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) h: {' y5 W( P3 y# ^fit.8 \* Q& \1 ?7 h6 _3 f+ X+ f
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ G2 o* m t. F" C$ w( `) ~the rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ m& C+ _; y0 S" u& ?8 Ftheir food. Everyone else's food in the house has less space to take advantage of.2 P$ a$ j+ d# o
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 m9 C+ o" a, v! `3 F2 j
any type of hosting this is a bad thing, and especially while running PPV traffic.3 Q/ D6 \! a9 v( ]% G
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! o0 m# W; _/ P8 U' ~+ Finside the fridge to put their food, and other roommates can't come into that space. The server is- O% |% ?- h! a4 l$ A
partitioned, so that each customer can only use a specific amount of resources at any given time.7 s6 @8 T* D( C
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 a/ G: g9 I3 v9 s+ T5 i. zbelong to you and no one else can use up those resources. This makes it possible to serve much more
# n. u6 W) w; t& |% L6 Qtraffic, faster.6 F3 A$ N2 k# G, C" v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ h* d$ h9 P* e- ]9 b4 F* q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 W1 P% f; } c7 J4 x" p. u' Phere:$ K9 z: T0 [) v+ L1 i6 Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ g! \4 }3 W+ DVPS&highlight=hosting9 {: N$ W4 _3 g' A4 E
Dedicated-Hosting-vs Shared-Hosting0 {" t" @" z5 A! c& y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 c( |: ]5 X: p q/ N+ fHosting...Your-thoughts
1 r# a" u* M, Y. {3 [# T1 _0 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. U, D$ v" x9 @/ R$ Z: MHosting Providers for PPV
6 J6 [0 S) E* U3 ] VBeyond Hosting
4 O- F+ C$ y+ j% q! p* v$ I) Y; uhttp://beyondhosting.net/! U8 y$ J& _! x% n" @1 y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 f+ a7 P! t& \7 M$ P; Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 l2 q" w' X: c" W' w A4 r
direct linking with PPV. Also, these guys provide great support.
! c. t4 C) |6 l( @Prosper202 Optimized Hosting; q5 b* @+ P; {7 Y) Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) F3 P# `6 w4 c$ f2 R Z
CPVLab Optimized Hosting8 w" K3 T% e2 i& S. ]
http://beyondhosting.net/CPVLab-Hosting/
@$ D$ t$ ^ F. ^& N3 s9 TDomain Names for PPV6 m2 |2 c+ M2 G0 R3 `; j: ~
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 N9 ^+ P' o A% L, a
where you're going to host your tracking software and your landing pages if you decide to make them.( g0 @9 s! y. o7 m
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- v3 n8 l/ h# p# ?) O+ h2 Y9 u' |bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* Z4 V2 W) S; p% Q' x.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: H- S _ c; n. f7 g0 I$ G3 Lterm or build a whole website.
( i8 O, Z( T1 t5 WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install1 B9 Y+ w9 X4 n, `% P
tracking software on your domain. This is really important, because it is necessary to track your6 A6 C2 v, S! o$ D0 s9 ^
conversions down to keyword level so that you can optimize your campaigns. Without proper
( I9 b; F, d3 e( K8 U4 @! Btracking, it is impossible to know what is working and what isn't.
! W+ ]$ \ x* q- KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* F' J: C# D" y! v; Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! F6 d7 T1 }- N4 UProsper2025 c7 k4 r" {6 h% G! c. `: V( |
http://prosper.tracking202.com/apps/2 d1 z# G4 t" {; S0 t( P
CPV Lab
) m' W7 {2 B) E5 c/ Hhttp://cpvlab.com/% G7 `7 t, k6 S, f+ F& k, K
CPVLab Help Videos
* i; T, d: f6 U: c7 `http://ppvlab.com/oweiw/oiurw/vdm.htm
. L& w8 J( |- I. C- p! X FAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an# T9 I# A9 }& W4 R' N6 G+ p
industry standard.6 t( d d# P8 r$ Y# D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 D* k+ ?) _* }! g, w1 I# J: L+ ICPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 T% O4 Y/ y8 G: |; \8 Y- @7 y' Tgood support if you have problems with your installation.4 R& L1 R" N" R1 @, H4 f
Tracking 202
% g* Z q1 ^% r6 {( l5 ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" ^% S" n6 L" s1 L# Q1 vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- c- }+ t: E; f; X5 |9 Farea.1 L4 M& P) t3 r U
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, A# B8 j9 u; |" ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: N' q& e3 k! s4 }
interface, and their hosting.
+ O. C( V; E( ^3 T" Q% e* o, HAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! E4 W9 }: C; W, x6 Y
and targets which you are bidding on. Leaving this up to chance in order to save money could1 `0 V* ^9 Y+ X* }& i
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 A# L7 N* Y- t& s' e `% f) q$ d Nwere using.
& y2 S6 R I) S* tChoose An Offer
. K3 A7 }( u# ]# s7 G. nNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 X. W, h, _7 ~! G. _Lesson on Offer Selection/ a! \( s9 W0 C; C1 [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, ` M l9 R! t3 u# ~" T0 E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 ~/ m, }* [* l0 w) X& ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: p8 Q3 D& M! _3 k6 p: W3 p
LeadImpact as the traffic source.( s; X9 E# J/ j- ?9 J! Q; p# ^
Now the best way to learn how to put all of this together is to just get started. For some variation in( M/ C! Y2 `3 |4 |" S( G, A! J4 M& R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% k3 n0 t# G% tcampaign./ I& K" q1 h' j; f. B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% f' B: w& c: X) K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, j0 q) R7 [& `3 W' L+ Othat all traffic is accepted.
, X% H' E7 T5 w1 M. t+ t' w3 _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 x. z: f- t0 Y0 \ k
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# o4 ?+ e. p$ G1 ?$ K4 r
get creatives like banners or images specifically for the offer.
. y/ l) \# [( s2 x# O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. e! l( z6 d2 X2 ?6 x. N2 k+ ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 c( W" I# ^, Z" g4 W% E7 I
track my keywords. Without doing this, it isn't possible to see what's converting.$ y1 F" O) r; @* c% u
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 [" y. I! u3 r4 p* n8 O+ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 x, r; p% l5 \- Q6 Y) ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ b. X2 Q: L3 Bbottom of the page:/ F9 A, }- F* Q: D# ~7 S
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ g E0 d I7 _+ I$ V' q9 o9 C
Click on the offer → pixels → Add a new pixel and this comes up:0 @% L; R" x/ y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" x1 ]; y/ K% K( C k; j: \6 gfrom your software into the box that says 'Enter URL of image to load'.3 o+ f5 }/ P/ p- E
Once you do this, it should look like this:- R& J1 m& S& Z, r% E! T' i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 H( u5 M) e$ n* o4 t, N+ f) sClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& l7 W" y; j3 Y7 U/ r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either r$ t$ l4 M. j( a% ]1 O
Prosper or CPVLab.
# G( D& M8 o9 _) l. l; S! D2 a
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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