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PPV GUIDE [PPV新手入门][28页]
1 h9 e$ V2 `/ F2 O0 o& m详细的请下载电子书！( w; }0 M2 v4 n: Q! G$ y7 i& \
1 r3 U# \( m+ r) o; c
s" |( M9 {2 r K- BNewbie Guide8 i- k5 @+ ]: ?* y# L% E
PPVPlaybook.com
- Y5 Z2 U% i& ~ w* I) [Tracy Shaffer
0 \/ s' e5 h* K# g$ vDavid Ford% a( M! }) s+ e! j! ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! T' a) K, p9 I: [, E: G* X
Getting Your Mind Right to Start Affiliate Marketing7 c8 r; {/ F7 `. y- Q" W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ q. k6 Q T9 p H8 ^ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; a' G% e7 D# D1 \, W. w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing N' H/ u. V, |0 ^/ k& d6 p0 C! D
with any success, these claims are laughable and far from the truth.+ S# v! B4 C7 e
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, c1 K5 Q: @* u* b
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- ` E7 g0 l' C& p% t5 Xthe ability for a marketer to be a one person shop and make an incredible amount of money with low5 z& Z& @7 P' c: f2 Y
overhead.0 B- A+ p0 d" i
The winners in this business are the ones with persistence when nothing works, who know there's# ^. L4 J/ O0 w9 [2 R% I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 g0 Z7 P8 J( L2 W5 kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. _/ W& \: b! V/ [: G
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, A$ [, t7 k+ j: K; w; O5 D/ x4 vMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 r4 \: C8 y% D- y! Y& Slearning experience available to anyone with a few hundred bucks and the ability to open an( M, Q8 H2 |+ `5 r4 Z! e
advertising account.& P% U- d* U3 L0 e& s- r
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 b: D! j: F2 I+ ?8 q5 M# K4 t3 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 E F: P! {2 {& @4 v4 t5 _# Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,, Z% f9 P% a j# |5 o# |4 u, v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- Z- P0 ? O; b7 o& `4 E9 S2 `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 A& Z2 m* I X2 @+ e2 j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* K& Z% s' O1 }+ A2 M4 {, d
started building.1 F3 E# [$ B, B
Things you need to get started:3 d4 P' ?+ M0 p) }" v P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 Z$ N' h* a @+ @1 n3 q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 Y' ~4 f1 i& R4 b9 {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ m4 S) |' |( M2 N% I4 T* ?4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" ~) `- a8 v$ yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 M9 W" z, P, ^6 L+ J
with PPV.
, c1 o% T- C" O3 cBasic Getting Started Definitions0 h! H- D/ Y& E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 f i" G( D7 Y% H. ~) Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# H9 Z3 J% x, E% |( k3 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& Q( S; e3 e0 l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- ]; ^& w$ ]; c- nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( U$ B" ~+ F2 Z/ b7 x7 J$ G+ o" Xreceives a commission on that product. An example would be the Amazon.com Associates program," T' ~. S- r% N! |/ h
Comission Junction or Clickbank.
% z0 [" j9 O1 a9 CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, _+ V6 z; i% z2 a6 \7 e3 O
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, Y9 l @( n; t; {& J P, O4 \buying a product. An example would be Ads4Dough or Neverblue.
& q8 F" j* o6 p# }2 A( dAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 k5 Z! i1 |3 J! |4 l* K. j' Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else4 h, H2 F: @+ Y; U( _: }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 O; C I' o4 w! T( L
right from the start can really help you.' _: q9 u4 Z9 r6 @
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 \$ e! F- @ U- _% }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 |( A6 J A2 O" K. V G' B* Aview, starting anywhere from .01 or .015./ N9 A8 ~6 g) r+ e4 l' M
In order to use this type of internet traffic, the affiliate can sign up with a number of different5 b9 m# C- X0 T, X( N6 N
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% z* P' o5 c: O" KMediaTraffic, and AdOn Network.
- ?3 s* W" X0 O, v, C- s/ uDon't popups get blocked by pop blocker software?
/ \3 ?7 z. u6 S) F$ ONo. Popups are served in a new browser window as if the visitor had opened the new window# D a( o2 D* w a
themselves.4 m" O) M1 D2 i
How many popups get served to the visitor?
7 W. e8 o3 ^$ T( q+ W4 R ~0 BThe number of popups served varies depending on the PPV network. Some pop more frequently
/ h/ C& s! f6 O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 G" p+ h9 R- J% E0 h6 L6 v+ A! }! q
serving this kind of advertising, so they have to toe the line between keeping their software
4 K1 p* ^, b; Ddownloaded and still making a profit.3 m+ D! z6 v8 ?$ |# n0 }
Isn't this type of software bad? Why would anyone keep it on their computer?
. J5 w8 e7 `4 ]4 _: rNo, this type of software doesn't harm the user's computer." N1 I4 F W3 ?, e) Z. Q% @, a2 ^" \/ @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& I: ~8 o' m8 t Btoolbars or videos to place the software on their computer. The visitor keeps the software in place so9 h4 w% @" O6 f+ b& T
that they can continue to have access to the incentive.
' b) b& `1 a% h4 r9 r J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# H* f, S3 i, B1 [5 R/ nHow to Get Accepted into a CPA Network2 x1 x) G7 o, o/ ]
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& s( p# @+ y( {8 I5 e/ z: K" Mto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 Y p6 c; x1 Udifferent networks.2 D0 r) Q7 d: A& ], K' O
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# P% v$ ?/ L) E) G O2 E) z
application and be as specific as possible about your promotion methods. Usually some time after+ X: Z, W( Q' J# w
receiving your application, the company will call to interview you. The phone interview is a critical8 P* l6 [- D4 V- A
part of the application process, and most networks will deny your application outright if they can't get
& x8 ?# H( X3 iyou on the phone., ?$ D/ W6 U# K) O
Often, the person who does your phone interview will actually become your affiliate manager after
7 O! @2 B. V6 N& j4 `2 I! ]+ i ?you get accepted, so it's a good time to put your best food forward.
0 Y6 I7 j; V6 R3 \2 EYou might not relish at the idea of someone grilling you about your internet marketing methods over) e3 |! D; F5 Q' L! k% R
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* p: h( |" }$ {& a4 t- z$ s: M: ZWhat methods do you use to market offers?, R; C" Z' g! v9 h( `0 Y
Do you already have a website you will be using?
+ O! T$ {" i( j. SHow much is your advertising budget?3 c1 O0 _9 G, Z- a3 v' r
What other networks are you a member of?
$ B3 u, F5 m% m) S3 R# f5 IWho are your affiliate managers at these networks?9 _( a! a0 S( B2 h4 e8 y0 r9 s2 R9 L1 G
Do you use social media (Facebook, twitter, etc.) to market offers?& D; R% n( y4 D7 s0 [& y3 ?8 _, N
How much traffic can you drive?
( [ M+ X, S$ R" lDo you have a personal recommendation from anyone who is already a member?
" g' o4 e- J- |Once you provide satisfactory answers to these questions, the network will approve or deny your& {8 u+ U- ^% X0 F1 m/ ?( Z
application. If you get denied, just keep applying or call someone on the phone and try again. Be
" R! ]# v6 h7 f# p$ `0 X5 _persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ x) {0 P2 {& ~8 jfor the network can be helpful.; |! [, e3 @3 J2 D5 u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 ~4 Z( _: `: Y2 _) G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ k* r. m" N: K6 A4 f- r; f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 G3 s; X6 E- ~; Q) Qpeople can open a lot of doors as far as networks are concerned.
* i5 X* J$ n1 F' S% N$ nAfter You Join a CPA Network
' |' @& k7 g% g4 o( W9 k" o' pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 L( D# b' `9 T( u
and make an attempt to get to know them a little bit.: P% _/ d, x9 D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their g1 B& G. @+ }! _" x W8 |1 Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& I$ r' [' R9 |: v, l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" f; q' }# c. F' e) Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 \! d( K# }% Y( ~" }6 i* rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" q( @6 L& V; n; p' w: H" \3 R+ H
email.
# a) s$ a, x0 h2 `5 E! y5 yFor more helpful info about dealing with affiliate managers, check out:
! r/ K8 `4 B, S# ^! F) J7 nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 _' d1 V- Y6 O' Z! Xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
" |# ~0 ]: f9 ?. t8 `' A B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% l" m! p: ^3 \4 ~Set Up Web Hosting
$ E+ I% O& z, j# o: d9 w4 AGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said' }( m% G8 a+ n5 M( }) m
about internet hosting. In general, you get what you pay for with hosting. When you use a shared( a' N4 T. A: U" z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. Q6 e! N$ v" _whoever else is on the same server as you.
* d8 L& z) [4 e4 a) ^+ B9 hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 x; G6 f2 o* V
enough that the visitor can't close the window before your pop up is even shown. You have about 38 p: P$ M1 H2 A- J$ s. @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ r, Q) [5 r7 i( {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! }' l# v$ Z1 j! @house full of roommates (hosting customers).
4 B! p* u2 m- g8 Y! uIn shared hosting, this is like having roommates where everyone has no specific designated area inside0 ^4 V2 G: U4 G; x8 F
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 x5 r6 s. B2 k& D
fit./ d6 U, D2 O4 t% T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: x4 J) \, V1 P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate& s) x5 ]1 E2 [
their food. Everyone else's food in the house has less space to take advantage of.9 X1 F# X$ [+ W% m# d
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 F: o# ]+ ?+ h/ T, `* P' L& r# n
any type of hosting this is a bad thing, and especially while running PPV traffic.
1 n9 e1 n# F7 y- F5 X0 [In the case of a virtual private server (VPS), everyone in the house has their own designated space! N5 h l# e7 o( ~3 G
inside the fridge to put their food, and other roommates can't come into that space. The server is
; c0 m' P( n9 S( upartitioned, so that each customer can only use a specific amount of resources at any given time.
. V" B4 n* D9 l+ T3 t3 a3 nA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 x: m4 F3 k; U# D* Nbelong to you and no one else can use up those resources. This makes it possible to serve much more
, w/ L5 \5 B& j( y* K9 m. G( q3 Xtraffic, faster.
: z4 u7 ^+ [" u9 d$ v6 qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 V* |: L: ~ h9 ~3 R i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ L; V ]" f, Y" N
here:+ q! X6 u2 Q) g& Z* v6 |$ L E7 b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 r+ M3 w5 A% Y5 {5 @VPS&highlight=hosting
# o, L3 Q2 Q5 A$ |4 R0 NDedicated-Hosting-vs Shared-Hosting# s1 D& Q- t' v- k! i% ?& J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" Q8 z0 n: N' t5 o4 }# PHosting...Your-thoughts
" c3 _1 ?! V* P9 [- l9 R' t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ y/ c) R2 }8 m' m" R
Hosting Providers for PPV
* J' M5 j" n+ K) ^# fBeyond Hosting9 b' Q, ?! z( \* e4 {
http://beyondhosting.net/
% \4 v" R" C' W) u* ?* j3 N7 Z4 XWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 E9 _* I; h5 o# E( e! W
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 m8 I0 x5 I6 K* `- _( a0 pdirect linking with PPV. Also, these guys provide great support.
6 a3 j, v7 R0 n* |Prosper202 Optimized Hosting
9 V& k$ |; [6 K9 z7 i1 q: ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, g( K3 F/ T" L3 k5 ]5 p
CPVLab Optimized Hosting
* y$ r" n" E, X# s0 W! A2 whttp://beyondhosting.net/CPVLab-Hosting/$ o" ?8 j# t# b( h4 i- y r% o5 S- h
Domain Names for PPV
: n0 w! T4 q' L' a! pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* p- B, b8 g: m3 F
where you're going to host your tracking software and your landing pages if you decide to make them.' v7 u- Q% m( g# c9 m4 r
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 t- r3 }: [- Pbland one is fine to start with, to host both your landing pages and tracking software. The .com,! {2 d# M/ ^; g5 o
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 e4 I: q9 c$ U3 D- h9 C" {, Tterm or build a whole website.
3 u1 H2 ~+ I7 @ v' B7 YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 t6 a6 @4 m4 x9 q5 [5 `8 \tracking software on your domain. This is really important, because it is necessary to track your
& H9 K, l* c) B- l- lconversions down to keyword level so that you can optimize your campaigns. Without proper5 U1 N! B9 D+ `0 N
tracking, it is impossible to know what is working and what isn't.6 z* I) w9 j1 E6 P( T$ P
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
i* A* U: W/ m+ Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 m+ L$ K. w. J! H3 E- w) rProsper202 ?8 S! R1 D+ I! o* l' m
http://prosper.tracking202.com/apps/
8 ]" T$ ^, M2 TCPV Lab& i1 e% A; h6 ^, ^0 n! L
http://cpvlab.com/
4 J' W/ M2 `2 `5 K, h3 @8 oCPVLab Help Videos
9 X& N! Y7 S2 {$ z% q5 vhttp://ppvlab.com/oweiw/oiurw/vdm.htm
. _/ b. a' }% x gAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 P6 O3 @8 j. b! c% g+ K4 w0 T8 ]industry standard.. `9 y( }' X3 ?, V' C# o/ `& ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 q0 e6 d0 F8 I' w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 R) e7 T* w% L$ U7 Y7 ^good support if you have problems with your installation.
6 {* g: I" i: a7 d# GTracking 202' \2 U8 X6 T" x$ k7 [, S2 A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: }' F9 l! H4 ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 U# |- s7 l& U4 p2 N# Warea.3 M' `7 D: f# M9 [
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ O/ e2 c8 A. f) j& [* u, ]
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 V6 d) }- B) G. v/ L
interface, and their hosting.
" @3 K- c# L3 N: qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords9 G+ t7 [. B. R* J8 l
and targets which you are bidding on. Leaving this up to chance in order to save money could V3 k; E6 l9 \1 q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: F) @: g4 O2 \- l ]) G3 c7 @were using.
* n+ e2 ?2 c3 K8 K' M5 v5 ]( ]5 gChoose An Offer
( o0 g' V6 n' MNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 m: T% y- c) VLesson on Offer Selection( a' P* R- _' ^, g- E6 Y( D; L
http://www.ppvplaybook.com/forum ... on-Selecting-Offers" {' N( W3 ^0 @- C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) P P4 b' N+ F' ?9 kTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: q% A3 Y1 |% A+ f8 YLeadImpact as the traffic source.
v9 j9 l' L8 p+ ~Now the best way to learn how to put all of this together is to just get started. For some variation in+ N, K4 B$ [, F) [* ?( y8 U7 L
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 d! a$ H; V$ J/ h% j" _" Q/ Hcampaign.
8 H( E0 G- `4 GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. r' x& @; F* g0 z- Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 g; W) G6 c C2 ithat all traffic is accepted.
" ?8 `3 m4 t! j: b* ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% i( R" h6 ^$ _& kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" Z, K* d, `/ B8 ?. C4 a+ |8 y% @get creatives like banners or images specifically for the offer.
5 C! z& ^0 z7 \' q7 f4 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' ~' _. p$ {. M& [ a: [
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
g* J' f" ]: I1 {2 Strack my keywords. Without doing this, it isn't possible to see what's converting.- [* P( L8 |* A5 j0 E% { x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 t! T# i. m1 l+ b, P2 D, A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. g+ {2 K: H0 @$ G. G `
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 T* k. s3 F! N- S5 y. s: Lbottom of the page:% R5 X- J9 x9 a. v5 d0 P5 C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- X5 d1 ~' \0 }2 [+ D2 @
Click on the offer → pixels → Add a new pixel and this comes up:
: m6 ^2 T6 [6 {5 T) V8 g! lMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% `5 c% M0 |$ D7 ?& efrom your software into the box that says 'Enter URL of image to load'.
, ^8 W' }- E1 ^' i2 n! sOnce you do this, it should look like this:: X1 _$ l+ |& v% t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; r* O* G, I: ~5 P" P0 v9 FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 E8 e' Q$ E! a% M% m! Z; C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 a( k" H# Y+ l2 ]3 iProsper or CPVLab.
3 o5 f4 K, r/ @( v4 N
. W' u1 g' ^" m% {& B. N1 r$ i |
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发表于 2012-12-27 18:47:17
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