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PPV GUIDE [PPV新手入门][28页]" L4 |9 h$ D+ Q( f" g# j, U# v; I
详细的请下载电子书！: K5 W3 E: U5 A' z! G/ I; d" h
; l$ |9 U3 B& A5 `' M, y, w
" Y- B, {- G( V& I' K4 d1 X' N
Newbie Guide
/ b* j$ O( c! F. h& O Q) HPPVPlaybook.com+ t3 \& v8 I/ j% o
Tracy Shaffer
& W) O' K/ d5 ^$ f- @" VDavid Ford" ^# r7 w( f" S4 J' k3 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- j$ P1 b6 @2 r6 wGetting Your Mind Right to Start Affiliate Marketing: U5 o# E- o9 y6 _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& {( H, H6 Y! L5 D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! C1 h9 g- X* ~6 ~- ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) e, M) `8 a+ }. G' b" ]6 hwith any success, these claims are laughable and far from the truth.) ~7 t, j$ ^% c% G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( R1 Q) `+ E6 x4 Q$ D; rflow management. The main benefits are the low barrier to entry compared to other businesses, and
' ^: f! f! v- q4 e9 ]/ o* @! |the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 l+ o: _' f h M) I" k# f8 Uoverhead.2 X4 L8 K8 J3 B. Y8 x
The winners in this business are the ones with persistence when nothing works, who know there's% A$ z; b9 j- P4 V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* I4 ^' u; m- L, g& p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ E: m- X- w" p' ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! _( _6 F/ M/ m! P$ }Most of these things happen suddenly and without warning, and they all contribute to the amazing, Q# p' @7 Q' X+ u6 w+ X
learning experience available to anyone with a few hundred bucks and the ability to open an
9 t8 |/ t' z. fadvertising account.
) K- p: {- K( V/ W, b- C% d- f. rYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 d% a; ]8 W' P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# ]) _8 F4 h- t1 t# I% [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ H9 J L# l7 J$ t0 `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 T b0 z- I) b, H
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ M" f; f0 F* l: ]$ y; E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ h9 I6 Z5 T% V' @. _5 _" C
started building.
( a& V" `) k: X2 K( o G8 f8 \) i. B4 [Things you need to get started:3 o( v/ l1 g6 C* y" }) T6 K
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); m, J5 i1 u. Y8 {% Q6 W% i, b# p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ \, s6 z- I' Y% l% L |" J8 v, C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% H3 k$ E! _' n4 e: q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 M1 G: R* ?4 }8 K) K
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 f7 `) A! j4 V4 |/ b. Z
with PPV.8 n' j j" i. ~
Basic Getting Started Definitions; R# P! w6 f6 B$ }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ a7 x) j; b1 x1 W! V ?% n
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 p& P! _. g7 E4 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" u$ ?: ?! [6 _! D- q2 B+ J5 m0 l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ g, k$ p- |$ j4 Z }( m* bCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ l8 L, E4 l% A+ s
receives a commission on that product. An example would be the Amazon.com Associates program,
: z& T; K; M4 f7 A! LComission Junction or Clickbank.
7 P4 ~9 f6 Y# ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 i# T) M/ u/ w
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- i5 Z% X' h7 l* V+ abuying a product. An example would be Ads4Dough or Neverblue.
/ v: A2 ]6 \& P% I$ o8 e3 }- y# ~- @* LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ V7 p! ?3 b- {/ j' o" V$ eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
) u' b9 h+ B+ _6 g7 H( _ xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" D: O3 U, W7 K5 s! r
right from the start can really help you.2 L5 v( y8 K0 C0 H/ F4 Q [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 n8 A$ c: h& s1 t( Q, Y3 l; hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 P$ F o$ l7 w: I; j* Q8 f- h
view, starting anywhere from .01 or .015.' m" D- F6 P) v6 o8 o2 X* N
In order to use this type of internet traffic, the affiliate can sign up with a number of different
( c+ }1 `+ h% @0 n7 H8 Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 X7 j2 _( M7 \$ F% A) [
MediaTraffic, and AdOn Network.
1 A N: S1 A( u: _Don't popups get blocked by pop blocker software?( x+ P1 x; I. _$ V0 l9 X* o
No. Popups are served in a new browser window as if the visitor had opened the new window
2 h- c( g* B: J1 }1 E1 p% p8 Athemselves.
* E; V+ x1 U3 F3 G! ZHow many popups get served to the visitor?
) p& n4 l, L. t7 v9 AThe number of popups served varies depending on the PPV network. Some pop more frequently
5 u! {9 c8 |' S) U1 I8 u* p, F(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ B# F* y$ x0 Z. A! o0 ~" Q
serving this kind of advertising, so they have to toe the line between keeping their software5 \* o% j$ Z5 v$ S* r
downloaded and still making a profit.5 l# y$ r7 x6 H! ?0 p. N$ k! i# R8 x
Isn't this type of software bad? Why would anyone keep it on their computer?' n! @7 B: Z, E) u7 R
No, this type of software doesn't harm the user's computer.( m& f( j" G6 d8 Y4 F8 X! x6 Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ G/ R4 L! w' r. u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so' G# o1 d5 j% y" l
that they can continue to have access to the incentive.6 ^, J; S& _" p1 S4 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 w1 U) a \- Q% J, c3 M& K5 A4 aHow to Get Accepted into a CPA Network
* U0 Q& \: c7 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) l, u) ^) o/ B" H; I# ^$ E5 C3 i( v# Ato start looking for networks is Offervault which lists offers and lets you compare payouts across' K( r: K+ F {2 a5 z8 R
different networks.
9 r+ n' C: }3 H5 e" Y# YOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ p6 e$ a+ \, _0 o% f( vapplication and be as specific as possible about your promotion methods. Usually some time after
- c7 |% k7 k8 H1 O' z% S: Z9 Mreceiving your application, the company will call to interview you. The phone interview is a critical/ }; Y% K2 j p8 `* X6 _5 N+ X
part of the application process, and most networks will deny your application outright if they can't get
- A" ]+ W) U- W3 B+ [6 f+ g3 R7 |you on the phone./ Y* f% W V9 b/ ]
Often, the person who does your phone interview will actually become your affiliate manager after
. a1 ]" P7 {" c0 _! Qyou get accepted, so it's a good time to put your best food forward.) c3 K$ M5 s! o1 g, G6 I+ `. N
You might not relish at the idea of someone grilling you about your internet marketing methods over k/ ]/ c$ B# \9 N7 h! n
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 G6 W6 J( W# A/ e
What methods do you use to market offers? @7 A* y2 o. E
Do you already have a website you will be using?
2 ^" O2 t# t! U6 q: b: C0 y* iHow much is your advertising budget?- t5 w) w. b% k$ w
What other networks are you a member of?
6 @, q7 o, L. TWho are your affiliate managers at these networks?! q% V0 A8 U9 B( x4 K
Do you use social media (Facebook, twitter, etc.) to market offers?
5 Y- o. H0 i( F5 FHow much traffic can you drive?6 M% W4 W) A6 g
Do you have a personal recommendation from anyone who is already a member?3 M; d3 u8 e) U' j; j0 {
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 g' m& b3 ?! ]+ j) r6 W$ capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
2 R5 d. S- w! w+ Ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate
j3 M+ ~% N! `8 zfor the network can be helpful.
/ g# I: i# c# S% A3 _! mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 O$ ^" Y8 x; h9 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 t, f; {/ x% \2 l( m7 Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 X1 s7 x! i. z1 w7 Z* G w" e/ w
people can open a lot of doors as far as networks are concerned.' j# k2 n. o, ]7 u
After You Join a CPA Network% O7 k% H: u* v1 a9 u9 A% ~: j
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% j$ N. x) A2 s8 J$ b% b
and make an attempt to get to know them a little bit.' } E. U! F- K* s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 C- ]& }. t) r8 P8 ]. a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 W& r# _ R* c8 c1 @4 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 z$ @) _; M4 X4 W9 U7 u1 nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 _$ E' o; p8 p) G9 F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& u4 Z# ]/ S" |8 ~5 [email., R: u5 l! f: ?. f" o `2 e! x
For more helpful info about dealing with affiliate managers, check out:* q5 |3 `$ L) {8 K: }% m; v6 {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 _! \% ~+ u: a/ O9 x. j8 b6 P3 `http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 \ c; H$ m% p/ {& p- l/ \% Y- d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 S0 @' u2 M8 ^: w+ b1 F4 V4 iSet Up Web Hosting& ~* {0 z0 @' r% }! U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' Q( s5 F7 }) }$ M! ^- @- n
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 i/ d' L8 S/ o+ i9 p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 a, }* o. Z! p- a/ W* | F
whoever else is on the same server as you., z" W; M# m$ q' _ b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- a1 y) O! m5 a& n$ zenough that the visitor can't close the window before your pop up is even shown. You have about 3! s6 t# i5 S7 ^7 w, j7 \* j- F- X( x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." w- S: ?7 M) a8 a+ p1 c5 d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 P" i) B3 j/ [! B1 w. Bhouse full of roommates (hosting customers).* q' @% h* ^- n; W& a% r
In shared hosting, this is like having roommates where everyone has no specific designated area inside" W) r6 M) b3 s: c% e/ U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# E1 h+ D+ p; N0 j8 m, Lfit.) J+ [" I( x4 j4 \
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 z3 M) c' Q+ P9 i0 q; X8 rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
# f# l% _) `2 _9 i6 [3 |5 A# G+ d+ vtheir food. Everyone else's food in the house has less space to take advantage of.8 C/ ]$ S C7 |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ F7 g8 V( U# l: r0 u
any type of hosting this is a bad thing, and especially while running PPV traffic.
u; F) i5 ?- ~; o& N lIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 z/ h3 F8 M. J# J0 v' iinside the fridge to put their food, and other roommates can't come into that space. The server is) F% H @) s0 Y. t# o* L: z
partitioned, so that each customer can only use a specific amount of resources at any given time.( D3 ?& \7 [2 c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. ^# o" ]1 T. _. zbelong to you and no one else can use up those resources. This makes it possible to serve much more N/ f2 w# |7 N. ?- o2 p6 K
traffic, faster.: z1 Q* w! G/ v; s5 l" r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' W* [6 \8 {9 a: T+ d9 k U
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- B4 j6 m, | ^! t3 p, G8 l# c
here:
- L) p8 w0 b2 H( M% r( w5 i5 `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) s3 t. K$ z7 a. J' j- E$ s
VPS&highlight=hosting0 I% j2 g- G" G2 U0 \' b
Dedicated-Hosting-vs Shared-Hosting8 i3 ?" `8 X9 O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 M1 u; H; G4 n; u9 k: Z6 P m* YHosting...Your-thoughts
' S# o3 m9 I/ h/ s5 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( n6 r: V' i' k- E, t
Hosting Providers for PPV
* F, o$ {1 q) O/ a/ JBeyond Hosting* h# I% }' K! S# o# m- h$ E
http://beyondhosting.net/3 i) S5 R6 n# X8 d3 ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 X1 s$ W( v) V! [' E' p3 [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 [4 x( ]7 u4 k1 r0 |- g4 M
direct linking with PPV. Also, these guys provide great support.
$ v. w# D- z( C, VProsper202 Optimized Hosting
2 S" p( f1 C& Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( n. \( Z9 G" P7 M5 S& I0 j+ U
CPVLab Optimized Hosting- t0 w- ?; b% h) ~& ^9 j
http://beyondhosting.net/CPVLab-Hosting/
$ y; D8 L9 Z+ b/ Z0 y+ fDomain Names for PPV
' U- @- I, ]) X. `Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is L& Z6 d/ N4 s& Y) I' [
where you're going to host your tracking software and your landing pages if you decide to make them., n; J2 X0 n) }7 {# o N% J) a
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' y* o* ~# m6 h2 [# S4 c: \bland one is fine to start with, to host both your landing pages and tracking software. The .com,# S" J3 U' j! _. D( x. W* a! F4 S
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 x' U* c* _$ H1 m5 P! Gterm or build a whole website.. G l( f0 s& y6 V
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 G \4 p( J$ K# G# |
tracking software on your domain. This is really important, because it is necessary to track your$ {+ M" C _+ \+ u; E
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ g" g7 o }6 v3 n( d) Xtracking, it is impossible to know what is working and what isn't.& O9 J; ~ r* Y7 D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' m2 M( K6 X% O: D% y/ w1 _1 uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( ~+ w6 ^) F; D8 `
Prosper202
8 ?" K, U- [+ I+ E3 C! Jhttp://prosper.tracking202.com/apps/
# O% l2 \- b8 \) RCPV Lab
$ g! p' m0 M7 s# h: ?6 Vhttp://cpvlab.com/: C) V) S0 W6 S2 w$ ]% H; d- K
CPVLab Help Videos; u* w3 A& M! Z3 q- I; s
http://ppvlab.com/oweiw/oiurw/vdm.htm
& H1 [7 D' q- p8 ^% Y. {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 T' B7 G) {& O5 Nindustry standard.
; a. G G; M8 l; Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' \' x: e* g3 |4 U+ h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from [4 Y! O! p. Z, g
good support if you have problems with your installation.6 j) H3 D+ z( a" }/ u$ Z
Tracking 202
/ _6 W4 n. A9 m/ H# m& h( [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! r- x7 g4 x, E
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 r8 T5 M3 W2 p- n6 q
area.+ P! k% Z6 T T* @( v0 g
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* X9 T- e4 |/ s) J8 o& k- D: xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 C% f3 J' P- Y/ Tinterface, and their hosting.1 U' [+ _: L3 ?+ |3 y" u) |) k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 D& j3 E+ t2 A4 jand targets which you are bidding on. Leaving this up to chance in order to save money could
F i# P0 Q. S- h1 ]6 G7 Zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you$ g" X8 a. U; T7 w/ J$ t
were using.# w7 i- o1 H& E8 n( o
Choose An Offer# x1 ^+ M& z$ c+ x% B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; u5 c, z/ W6 L$ ZLesson on Offer Selection
! u7 A9 c. o' F3 X* Q% Z6 q" T$ Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
: @4 c+ b- F- @7 h: P* @6 Z, ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# r w' X: S# H
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" K: U' t' o$ K2 \8 xLeadImpact as the traffic source.) c0 S" t- q- S4 g4 o# ~) f- H$ d8 _( w
Now the best way to learn how to put all of this together is to just get started. For some variation in8 T& ~: {( v1 X8 w7 p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 P% `9 q: M! T9 a9 l' E: b
campaign.8 k, h5 B/ [/ {; V7 ?: p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 x8 d% i* }6 g5 Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& g6 H) ^5 k* Othat all traffic is accepted.+ j6 r, V) u, m
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) m, X! I: ^ M; K# d B; H
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 h' g1 _. o' c6 e
get creatives like banners or images specifically for the offer.
8 E. G- P. P% @$ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ G6 |8 W' a2 U, ?" a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; q' E9 I# l' {1 P) X
track my keywords. Without doing this, it isn't possible to see what's converting.
L u* j. {8 I9 ]) @' }9 uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# ]3 o8 |, E+ t) R1 l" D9 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ ]& X6 R; H- G, |7 F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 T& U K; a3 t1 R1 z+ S
bottom of the page:
# s3 V( Y0 i3 l# a, w0 \! ?" v- FNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: W! G" _+ G' A" fClick on the offer → pixels → Add a new pixel and this comes up:( C/ o% @# I6 k) E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' P$ z$ }; y$ V* Y1 d2 o
from your software into the box that says 'Enter URL of image to load'.
9 C) T8 m' K# l8 A3 ?Once you do this, it should look like this:# T/ G" W' d f: y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 B" G$ w" D0 @ H5 E& {- l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 _' {9 ^* v0 G2 w: UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& L3 p$ a* ~% V( \' t6 h% \Prosper or CPVLab.! a' b% h0 K q( V2 T
0 Y/ E! i8 x4 S) d% f |
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