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PPV GUIDE [PPV新手入门][28页]
& F4 p, J+ I9 K. m! L$ `详细的请下载电子书！
7 @4 N9 y7 x, ]
; ]2 w7 T+ P3 X
4 ?' x1 E$ o# o; B- o4 iNewbie Guide$ J4 t% a6 ^2 `8 |; w
PPVPlaybook.com. _) ^0 R( H/ D% l% U( Y q1 v
Tracy Shaffer
) W2 Z, Z+ g8 q, DDavid Ford7 ~& ]- S8 I/ E% v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 M8 w" r: g7 k
Getting Your Mind Right to Start Affiliate Marketing
' u- L1 B2 x' z$ P$ ^2 VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 G# T6 ^. ~0 l" P( w# Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% ?8 I& [% j; M3 ?* ~+ ~6 ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 E* q# _! F2 y
with any success, these claims are laughable and far from the truth.4 T7 S2 O @1 J# a' x
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; N2 k5 L. ?0 Y l3 P+ W4 iflow management. The main benefits are the low barrier to entry compared to other businesses, and
# N1 B8 m; D# }2 [the ability for a marketer to be a one person shop and make an incredible amount of money with low
1 }6 P! |- T4 voverhead.+ d7 \& a0 o; z: n7 [* C
The winners in this business are the ones with persistence when nothing works, who know there's
4 w$ T% g d2 J. gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 C# e( m, V% H9 D7 g: y" M
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ u1 J" k/ ^% h( ]. R3 x" F. [0 Z& Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# b/ S, f- [7 ]3 ?, _
Most of these things happen suddenly and without warning, and they all contribute to the amazing; X6 y9 J) f5 s* u( n
learning experience available to anyone with a few hundred bucks and the ability to open an
j U5 p+ R$ {* @0 Madvertising account.6 t: e0 A0 b1 a8 g* _. ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
7 u* E: r+ O, K8 P/ X' p# pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' ?8 u4 S# I, h4 Xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 A4 |7 Q% }2 ~2 Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 ]" A {+ V" E1 g* X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 Q" |3 t& l# ]) P% k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: U) K, m, S( B" V4 U( `
started building.3 s7 k3 A: ]% N1 |* c
Things you need to get started:
+ w7 T. V$ T% X/ Y- r! ~% {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ s+ h: F# i4 u$ C
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) H3 ?7 S6 u* b. m& m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( a" K( q6 n- w2 T# _% d4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( ]" O7 M' R0 t g W" x& P! JThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' s7 {! S4 |% f0 a- o7 A# `, e
with PPV.
3 ]( l9 x1 c, `( K* ^2 Q, ABasic Getting Started Definitions4 a2 O" Z K& J/ n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) y; @: `; u1 q% A, r5 b2 J6 y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& S- G# p) ^. C* P8 b- `- _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 h" c$ H) M% otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)." l" i: G& B8 D6 T2 i. F
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 X4 d5 h1 D, n& R9 A
receives a commission on that product. An example would be the Amazon.com Associates program,; y1 r8 t: Y: r8 p3 e3 j) C
Comission Junction or Clickbank.$ E$ V: ^9 F$ B/ U
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* v% ?8 \4 R2 S; y1 x5 T" lan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 o. t- L/ L" ?/ Ibuying a product. An example would be Ads4Dough or Neverblue.5 G# y" b2 z. m! U
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( S0 c4 e" U4 I. A4 C! O+ U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, F. ?" O1 s+ I; Z0 urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager: ]$ N" L5 d( F' X% A$ J) X
right from the start can really help you.
7 U+ W8 t* O( X. o# s5 ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. ~$ j3 ]8 u' c. P4 p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ T: Q# a5 Z \( n6 Nview, starting anywhere from .01 or .015.* z2 n F' w/ z3 v' V A, D! i! C
In order to use this type of internet traffic, the affiliate can sign up with a number of different
. \ u( ]( m* Q3 L' v/ ^4 y; }4 }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# j) i r+ n+ Z$ I7 BMediaTraffic, and AdOn Network.
1 t5 }- j) _, P5 a* Q' j& PDon't popups get blocked by pop blocker software?( }3 b$ `3 Y4 V8 o
No. Popups are served in a new browser window as if the visitor had opened the new window
$ C0 E. Z/ J4 s) p5 l9 hthemselves.
* ?1 `& O2 m7 F/ V3 YHow many popups get served to the visitor?$ _0 O; Q4 K' R2 ?7 \" q5 D
The number of popups served varies depending on the PPV network. Some pop more frequently& q1 _/ n' ]4 V+ O7 ~8 c
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* [( s: v: V7 N/ Z5 ~
serving this kind of advertising, so they have to toe the line between keeping their software
4 Z: z/ ?+ }% @1 t2 U, [( mdownloaded and still making a profit.8 a( q* Z, J( G& T% s* I Y
Isn't this type of software bad? Why would anyone keep it on their computer?
4 n0 v- C- g, NNo, this type of software doesn't harm the user's computer.8 m* H( L$ }9 b- \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 F* j. @" V/ t7 T# E$ k$ O) d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: v3 ]$ X: t* fthat they can continue to have access to the incentive./ v7 X: C/ ^/ n. R& p% n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: I e/ b% j' f' I& K' [/ D' c1 b' O
How to Get Accepted into a CPA Network
+ ?, @2 V+ T9 G$ hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' W8 t$ h' N/ Nto start looking for networks is Offervault which lists offers and lets you compare payouts across, c1 A8 S; a% r% [
different networks./ L3 p- D4 U( [, q: M2 u& R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ r7 Y1 `! S: g3 u: A. tapplication and be as specific as possible about your promotion methods. Usually some time after
% z6 B; i, ^; y l/ D- Creceiving your application, the company will call to interview you. The phone interview is a critical
# s/ X/ G9 |0 W* tpart of the application process, and most networks will deny your application outright if they can't get
! a6 M( U7 |+ y1 Z% s' uyou on the phone.
0 W4 w9 J" l2 y1 m EOften, the person who does your phone interview will actually become your affiliate manager after/ u a4 ~- s- G( [
you get accepted, so it's a good time to put your best food forward.
: F& }+ Q; L; bYou might not relish at the idea of someone grilling you about your internet marketing methods over% |0 N6 i8 e5 b/ F( H
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 \( n! Q }# ]- E9 @5 J
What methods do you use to market offers?4 M. N+ E a1 P0 \) G# G
Do you already have a website you will be using?
z' p7 |* J6 e9 kHow much is your advertising budget?1 a% F7 u/ x) j- _2 U. N- ~/ s
What other networks are you a member of?
! }3 b( r* o0 y- N. m4 B# |! kWho are your affiliate managers at these networks?
) V6 o) `; r+ _& W4 j# rDo you use social media (Facebook, twitter, etc.) to market offers?1 v8 v: R$ C1 |! c0 @
How much traffic can you drive?
% o; ^. B' e' P% W5 bDo you have a personal recommendation from anyone who is already a member?
- W$ _/ O3 _9 z0 m) @7 L9 z: UOnce you provide satisfactory answers to these questions, the network will approve or deny your/ d5 ]" c8 k2 E/ \ E
application. If you get denied, just keep applying or call someone on the phone and try again. Be& t9 R1 Q) l! E# z8 N
persistent. Also, getting a personal recommendation from someone who is already an active affiliate D/ [! W& s# v; X! q6 v! g- u& I
for the network can be helpful.& m/ t+ _$ [6 p/ o! t0 O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, K# G) c- @/ G( E1 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ R v3 R. Y- G$ j3 y* z7 w, }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& W1 X. H) K6 e! G
people can open a lot of doors as far as networks are concerned.
7 l+ ^2 h0 b# N# }' a4 v: I8 JAfter You Join a CPA Network
+ ?4 Z( g' }. J1 F# [9 MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( j( t6 R t4 o {and make an attempt to get to know them a little bit.
$ w2 F7 B2 n2 _% A- b& C* GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& V9 {$ t- m, g( z6 Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get' j0 Y+ n5 d- q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ U% ^/ L9 E, I9 Blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* q/ \2 n, ~9 c, y6 ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
J2 j& N8 `8 U; V9 T* A9 {! f/ lemail.; h% Q5 V0 X! z" w
For more helpful info about dealing with affiliate managers, check out:" u ^$ T6 M; f& |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) D: B7 U6 I% m5 @; \' R. G5 x+ Ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
. B7 ^8 q1 O1 ~( c3 w% u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 m6 I8 z, q0 q0 f0 j" k
Set Up Web Hosting- Q. x( o: \! V' I; _9 u3 W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 t) Y4 N" q% E" r4 ~% \8 G2 [3 xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 A4 N+ [' W# o b5 M2 Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 T* ]" z! i, J9 E2 M; q4 V) Bwhoever else is on the same server as you.
* j' e4 R& ^+ c6 FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" B& m0 [/ U4 }9 c: fenough that the visitor can't close the window before your pop up is even shown. You have about 3
7 E1 A3 t3 h' I( L. | S) G4 Tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ C: @0 a L5 s- c3 H+ ^To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 w) y4 r& J7 F: k2 s" j: b& c9 yhouse full of roommates (hosting customers).3 v6 S' W" R# i0 A# q3 b
In shared hosting, this is like having roommates where everyone has no specific designated area inside( \3 c+ ~+ {! Z. Z7 h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 }) ~, U1 }2 g, T( k
fit. A9 i/ W/ |; U( x
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 f# r; w* D2 ^3 I i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate& z; y4 ~4 t8 J2 K
their food. Everyone else's food in the house has less space to take advantage of.: w3 P8 M" W# y" r
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
- P8 W8 W! b4 q) d9 p4 c! cany type of hosting this is a bad thing, and especially while running PPV traffic." X7 S/ Y' [- i0 @
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) _* p0 f% p( S, dinside the fridge to put their food, and other roommates can't come into that space. The server is
`3 ]: J0 r2 e: Ipartitioned, so that each customer can only use a specific amount of resources at any given time.
% ]. N3 j, C# E7 U% @/ f7 kA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; M8 x" g1 W- _1 Xbelong to you and no one else can use up those resources. This makes it possible to serve much more
; A$ a& e8 y- `traffic, faster.
6 j0 L7 \9 U9 @! YAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." X9 r: T ^9 V, V9 n! R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* u) Z2 Y5 y" d! _
here:
: r+ Z; L! j, d. Q: C8 }. V7 Zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 j6 q1 \4 P* y' u+ GVPS&highlight=hosting6 c5 z; Y) W7 D9 m ^8 @3 Y, Z
Dedicated-Hosting-vs Shared-Hosting
$ s. O% w2 d4 b$ g# yhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 n7 s& B8 o' ]0 ~
Hosting...Your-thoughts ^$ m) X1 S L( Z; |4 g Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! x: u _8 ]8 T5 |" ?. W. V6 ^Hosting Providers for PPV P8 p1 q" a% ]( Z0 O
Beyond Hosting: l7 V) i" Q# j; A! I9 j7 d
http://beyondhosting.net// O4 H2 E" P( p; I5 Z2 [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 e: j/ g7 ]# v4 yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: Q( Y \- s: d- k. O( E: r% m
direct linking with PPV. Also, these guys provide great support.
; J0 Q9 a. m8 \: M# q' |Prosper202 Optimized Hosting
. s+ D% V0 O w$ S- Lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 r' o" V1 B- l# l
CPVLab Optimized Hosting
1 p. }4 R1 ]% Q; w3 t1 q% }$ x+ s8 F* xhttp://beyondhosting.net/CPVLab-Hosting/
Y5 N! y+ h5 ?% k. kDomain Names for PPV
8 r0 |! I$ H" Z& _2 pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" \! ]8 F7 q( \: W
where you're going to host your tracking software and your landing pages if you decide to make them.
% e8 D% u9 o3 c1 u# e1 S( ROftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' s/ d b* _8 I+ o2 Ibland one is fine to start with, to host both your landing pages and tracking software. The .com,& q1 R: I$ A. u" w! J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! a" i$ Y' r+ Y$ n0 P, S- W" ]6 oterm or build a whole website." o: d% @0 a; I( q. J
After you buy hosting, a domain and get those all attached to each other, the next step is to install! p* g8 G, B) a# V F7 J
tracking software on your domain. This is really important, because it is necessary to track your, ?% t7 {5 ?6 H! \6 G" q
conversions down to keyword level so that you can optimize your campaigns. Without proper& N! z. V. F6 i M v
tracking, it is impossible to know what is working and what isn't.
+ q; _" t$ E) `! D& \To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* A" Q3 N) W1 o. d: J
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 ~ C8 I' W4 D' _/ W% @Prosper202
4 W/ c `7 J& v" g7 ? P7 X9 _+ P- nhttp://prosper.tracking202.com/apps/
" u, t4 Y& _' |: {6 c5 qCPV Lab! S4 m; t) |% V+ H7 i8 }5 E
http://cpvlab.com/
5 \$ A$ \3 \8 r) xCPVLab Help Videos {4 y1 T# A9 |' b, d2 }
http://ppvlab.com/oweiw/oiurw/vdm.htm- k- r3 K- z* ~+ J, o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 o2 y+ Q4 n6 R" |( n, \1 B4 A5 I
industry standard.# W# t; e: @9 t* y3 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, @4 t# o2 g$ {" qCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 x" C; d9 ]* e7 n% ]1 O4 sgood support if you have problems with your installation.2 _% u/ R0 [0 _6 @" @4 \
Tracking 202! q2 W6 X( U2 M$ M1 [2 C# q! |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( `8 a1 j6 V# J+ x4 u+ Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ B( P! ~- e, ^- j d$ sarea.
8 r1 h( f$ g* e( qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
" o- U; _$ h1 y$ P5 dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 f: u5 I2 M3 @6 F8 b; O+ dinterface, and their hosting.; S3 q) n$ y( o$ g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 y1 f$ D% [+ k# b
and targets which you are bidding on. Leaving this up to chance in order to save money could
, ^" G* N7 r- w9 B8 S1 tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
; S+ D) P& G" j; \8 ?0 fwere using.: {. F; G5 n7 y- i4 \, z
Choose An Offer
1 i1 z/ x. x5 p, `$ h+ YNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ W1 a4 O q v# e! JLesson on Offer Selection
0 ]' P2 V3 s! I6 h" U6 nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers% Q m9 i1 X- U2 D/ m6 U6 l. G4 Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 I, M7 I) e+ y( D8 N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" r+ a C, |) ^! H7 X2 L5 t D+ u4 _
LeadImpact as the traffic source.( ?; J7 R1 ~7 T2 F; Z
Now the best way to learn how to put all of this together is to just get started. For some variation in4 k, D, t, t a( f" n
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: T6 ~) N# G5 q( Ucampaign.# a8 M' u- Y" [# D/ s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 R [' w7 T2 h% F; V; l( L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( _" p4 A- i& W) ?) b2 K# ?that all traffic is accepted.+ G/ C$ x$ T, c. P8 n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." g+ b# ]' [4 o% u1 x) v
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ {8 p: d" \! q' ^4 b/ wget creatives like banners or images specifically for the offer.* G* N0 I5 I4 S3 \0 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 x: y$ o; J+ d2 ]Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
i b+ D. x2 b' I# d) t7 U7 K3 _track my keywords. Without doing this, it isn't possible to see what's converting.
+ J, Q0 \6 J+ n" t. m$ _3 gIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 H, a" t7 Y/ g8 \, X- V" G. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
w7 X g6 i z% {In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# L4 ?8 A& Q/ B
bottom of the page:/ o0 X$ K8 l: M- w3 W" j" ~6 [ O
Next, I have to cut and paste this pixel into my offer at Ads4Dough., b- }0 F9 W$ W- P
Click on the offer → pixels → Add a new pixel and this comes up:% w- J) h O. P
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# ]. {& c" [ J& a% h8 pfrom your software into the box that says 'Enter URL of image to load'.
& a6 a G& w- |* pOnce you do this, it should look like this:7 k* ?' Y; ^. V2 ^2 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 b4 F/ l$ F3 w& `: i# EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 @' l5 G% Y6 H1 _* r! c$ D' F6 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& c, C' x0 R4 h, |* ~Prosper or CPVLab.
8 `: y9 `/ O4 J/ a/ S. `: R$ W# e) `/ @6 j
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发表于 2012-12-27 18:47:17
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