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PPV GUIDE [PPV新手入门][28页]
% u7 h) {7 _8 ~5 B6 s详细的请下载电子书！
/ U7 y+ o3 X5 x5 y+ ]5 w4 G3 I0 N% ?( q; F: J; H+ D; N
6 N" M1 Z( _# q8 s5 j4 c% u. u0 eNewbie Guide# Y9 B/ e- n3 n% M
PPVPlaybook.com
. h' p5 Y8 C0 f& f' @5 F. V6 eTracy Shaffer
$ ^$ e8 ]4 W1 g$ q7 o& T& q/ lDavid Ford* Z6 T7 S+ _( {2 x% X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 }9 ~+ a$ @) p. QGetting Your Mind Right to Start Affiliate Marketing, W h: M7 E8 @, m
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, f# v+ T: n5 _* V7 ?; o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) i( p, r0 `: ?3 @3 d; f+ [$ m& f# F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. U, c3 @3 |) a+ F* ]with any success, these claims are laughable and far from the truth." W" q( G" D2 A* D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% q5 f' b" _6 U4 I" Bflow management. The main benefits are the low barrier to entry compared to other businesses, and7 j' Y4 N, E9 \+ T M2 ~) v
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 U+ L& o0 j; R
overhead.( _$ `. b( q9 R/ w
The winners in this business are the ones with persistence when nothing works, who know there's
6 I; Z+ z$ E3 [6 h# Splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& C) M6 {+ ~ ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' w& P6 ]; V( W1 e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% U4 [# b% m. G! Y' q D) [& R0 ~0 a9 Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing" t5 Y! M; d0 D- x* e4 h
learning experience available to anyone with a few hundred bucks and the ability to open an& A$ I8 k1 k3 t
advertising account.! B* F5 ]7 `; e) @0 \) x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% r7 ~9 w$ R# e' X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: j" I8 ]# U' s* |. R8 zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ V' P# h# p( T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! v- i* ^( y0 {With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. i2 h# D1 I- v: @; b0 xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 ?4 f6 o N# F7 }$ N
started building.
% u" f) [. I2 N% H1 C8 F: UThings you need to get started:
b; X! }; @9 N8 X& s0 h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" F4 I" {8 ]2 \: I3 a5 y9 l2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 o1 W( B k# E0 Z, m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ ~( L* Y' n6 p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); L( p1 I, }" y% ?; W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! E: D. @6 }5 L5 J) [with PPV.
" t1 J' u1 V$ C8 ~+ xBasic Getting Started Definitions
7 ^# T; A! D7 ?$ \6 vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 e. U8 s) O- K& y/ @affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% e* I% x0 u) a' o& p# |# Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 ?" K0 ~# J: _+ |) Z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! h @; a3 B4 M) ~! [# O* l! Q2 j# Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; E7 [7 V; S8 X) _* w; c/ c4 d d
receives a commission on that product. An example would be the Amazon.com Associates program,' V6 y7 I) T% {+ M$ A$ T
Comission Junction or Clickbank.
; z" E' Z- L# N& V. _3 kCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ T) J, _. P: Uan action like filling out a form, submitting their email address, signing up for a service or sometimes4 p) K1 X! W+ Y! |8 g ^% X
buying a product. An example would be Ads4Dough or Neverblue.
$ h4 ~" D0 k+ F B0 P3 }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 ]5 P" v; A3 R/ z$ A$ m+ X& M2 yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ T- ~+ z$ \# O3 l, x( ?) v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, {6 U1 v# C% Z) W1 T
right from the start can really help you.
: D, J* H5 e7 s- u2 ? J+ L0 {8 ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; t/ t( q+ H. X0 @& U X0 Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 D0 ?- _/ P7 P$ c: V; C% G. ~
view, starting anywhere from .01 or .015.
3 i8 J* B. z0 R1 v9 j2 vIn order to use this type of internet traffic, the affiliate can sign up with a number of different' o4 c2 `5 A: u' o% T6 u0 v0 R5 x
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% V0 a$ j0 v8 j# S% [4 V
MediaTraffic, and AdOn Network.+ q8 W, A- w$ D9 `9 ^* T" c
Don't popups get blocked by pop blocker software?3 J/ L* F: ~# A) u$ A
No. Popups are served in a new browser window as if the visitor had opened the new window8 x/ s9 q5 i, ^! \4 }/ @
themselves.
t: a0 r) M8 ^. JHow many popups get served to the visitor?2 y9 U9 l; _+ s
The number of popups served varies depending on the PPV network. Some pop more frequently
( ]" J M' x! m# n$ @: M; ? e+ M# z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ ]# J! Y6 v$ E$ n" Y3 X4 Mserving this kind of advertising, so they have to toe the line between keeping their software
+ R$ t! R2 \# [# l% l0 |downloaded and still making a profit.
- `0 T$ H/ {7 m0 fIsn't this type of software bad? Why would anyone keep it on their computer?9 y8 }1 P2 `3 J6 |) E9 G
No, this type of software doesn't harm the user's computer.& k# R! F" t4 k. G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 v7 A# \3 y! V- j! k2 rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
) l% U+ M1 n, p) ` Gthat they can continue to have access to the incentive.
5 O; c5 w% a. ]: Y, z/ W; R5 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 R/ c* O; `8 M6 \# y- `. sHow to Get Accepted into a CPA Network4 |6 a* }) \5 q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 U* I1 c, |' V) m( f9 `1 G! w
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ Z" l& l; R; v0 B4 Gdifferent networks.5 A% Y2 Z/ @% ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 d: e, q$ a+ J0 }' i, Z; B. Yapplication and be as specific as possible about your promotion methods. Usually some time after
; @6 M h9 V8 V5 N+ o/ Areceiving your application, the company will call to interview you. The phone interview is a critical
! o) @8 x4 S; b; Dpart of the application process, and most networks will deny your application outright if they can't get
% M( D# ]7 |9 P- }: C# l- w4 |. [: K# f6 byou on the phone.1 |) g" G$ b( t) s K: o
Often, the person who does your phone interview will actually become your affiliate manager after9 U( Z/ s4 R; c
you get accepted, so it's a good time to put your best food forward.0 P! j/ G# _. D8 C8 i* V
You might not relish at the idea of someone grilling you about your internet marketing methods over$ w, a7 h1 V* I. W
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ ` v5 k: D4 E7 |2 RWhat methods do you use to market offers?( d& {: i7 W9 N
Do you already have a website you will be using?* V% Y4 {3 K. W9 k& o+ I+ q
How much is your advertising budget?6 M* A2 d+ @" |
What other networks are you a member of?
- P/ R. E/ ?* e3 L6 i& _Who are your affiliate managers at these networks?
! U% ^2 H" E0 |Do you use social media (Facebook, twitter, etc.) to market offers?4 d! z& v4 {" ]7 w7 L4 \
How much traffic can you drive?: T6 w. U* F/ F; @" ]$ W/ _+ p" L) C) r
Do you have a personal recommendation from anyone who is already a member?
3 q, _7 i3 H7 C$ j1 a' w4 x5 \- \Once you provide satisfactory answers to these questions, the network will approve or deny your& }+ ~ }2 j" L# O' I! A/ r t1 V
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 o0 L" R2 w; K+ K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% {7 m* A" z( x- j+ I2 k9 _ ]
for the network can be helpful.0 O2 w0 C$ t. ~1 ]% V' c) i% Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# h/ w4 c6 I" |4 Z; b, l% W9 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 G ^, F, t" S! M& |% c( jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& O8 i% e: a6 j9 R* H" @8 y1 X
people can open a lot of doors as far as networks are concerned.* a3 k, n; x! q0 M. W+ `: n2 Q
After You Join a CPA Network" [; ~' [6 b9 i0 k# @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* ^" l" |# B: \1 t8 T, Land make an attempt to get to know them a little bit.
+ l, z( J2 ^7 R2 |Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* S: \( c( @9 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: \$ l; y" M' x& S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( S$ b5 A+ U1 q/ q1 x% ?4 flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, F1 X. p7 a4 D9 o6 s' C- h1 ^! ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ L6 h( z. V& a
email.
0 @; N/ [- _* h0 J* b% K- MFor more helpful info about dealing with affiliate managers, check out:
. O3 D) G/ D$ fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. j6 ?) u3 i9 Z8 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/
6 ^% E* E$ {! h/ ?& ]/ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! U: `9 y( U' B/ S
Set Up Web Hosting
" M( [4 A9 V' h$ `1 s T& HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 b8 a+ q* S& i6 k0 |4 ^" A! |3 A. r+ U
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 Z: l+ v# A3 `" I* _# t2 Thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
f( \! ~* h$ g, ~3 g6 [+ ] ~whoever else is on the same server as you.5 {% O7 C/ M' x! d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 u; M6 R1 l4 ~. w" o) G$ \1 zenough that the visitor can't close the window before your pop up is even shown. You have about 3
. m( M6 b: u& t* Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 C* z) I& |+ P3 Q0 K
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 D: q: `7 s# p& }0 e6 q
house full of roommates (hosting customers).
5 _( F. S% I% ?9 Y. Q8 lIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 M4 @" K& D2 D' Y# Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& x _4 e0 w; O+ n/ ^5 qfit.- L; S' i+ [# C) ^; F& n5 h2 f
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ G' S t8 V3 Q0 z# I+ h
the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 a$ W' A$ s% q8 [4 V6 P
their food. Everyone else's food in the house has less space to take advantage of.
4 P( [2 i7 D: yIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 }7 ^) B7 I5 ]2 e1 N$ ]) Tany type of hosting this is a bad thing, and especially while running PPV traffic.. J/ t, |( d4 E( u; A
In the case of a virtual private server (VPS), everyone in the house has their own designated space9 z M5 R5 G, H8 O* d$ e
inside the fridge to put their food, and other roommates can't come into that space. The server is- Y2 K7 B0 Y1 |$ P3 z9 U4 S" B* z
partitioned, so that each customer can only use a specific amount of resources at any given time./ @5 u+ }* D; [- f! q, [/ H* [9 V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' v2 s( e' x2 r% } c9 T# q
belong to you and no one else can use up those resources. This makes it possible to serve much more
; }. g. |0 W# x; ]8 h, ktraffic, faster. t: r8 @! r; W6 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( K) T. X! `2 ^$ P# A2 ^1 vAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ ~5 l# \9 w7 o" m: C1 I! qhere:. s+ v. i$ U# H3 X" X8 y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 F0 x' H( U9 R: Q: \% T
VPS&highlight=hosting
v, c. h6 ~ z9 D |9 J0 lDedicated-Hosting-vs Shared-Hosting Q6 i$ B% x! F, y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- N5 y& K5 i+ }" H; c1 T$ f/ n
Hosting...Your-thoughts
B/ ^9 Z6 P# z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. Y4 ]" f" X8 d2 j: rHosting Providers for PPV
9 k) c( \6 g# l0 f4 SBeyond Hosting: w! [, v5 I e; R$ L% F: h* w: P
http://beyondhosting.net/$ R- l" T6 f! p3 o
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: s, y9 x! g) m: v4 r
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( M C* W/ W- n7 T2 Y( J
direct linking with PPV. Also, these guys provide great support.
1 Y7 S+ u1 d6 r" K% Y. VProsper202 Optimized Hosting
i( r7 [6 v& L. a' Mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 k$ W2 y: x9 Z) j7 U( M! HCPVLab Optimized Hosting" @! e: y7 x. L0 J
http://beyondhosting.net/CPVLab-Hosting/
9 W- F6 s v& M5 ?2 V, x% `+ TDomain Names for PPV- P- W4 o/ E/ G2 \, o: v! [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 a* y( o( @3 K4 f% ?5 _9 mwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 F# Q, z/ F; \" a4 sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 n; ?& I. T4 v$ P: w
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 Y( {. Y Z, w/ o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' Q& K$ z! K9 w" l% }term or build a whole website.
" [, u9 @+ o0 {5 O! nAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ S4 U. C+ {4 {3 A& ]; L) m$ btracking software on your domain. This is really important, because it is necessary to track your- f: C, W+ @/ u. Q9 F+ j2 A
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ d8 B. a% v2 a0 @$ H2 Ntracking, it is impossible to know what is working and what isn't.
% ~0 _& a! [/ `5 L: l/ Q, ?% s! D: PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ q& Q( F1 Y; ?- p4 b' Z' iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) o# ~1 N4 g+ L' K" c7 `Prosper202
0 T/ s4 x% V& o4 B) W/ L. M yhttp://prosper.tracking202.com/apps/
, Y5 P2 U$ {3 B9 _ kCPV Lab% U0 t. @7 K" m
http://cpvlab.com/
B. D2 N& Y2 O# T5 mCPVLab Help Videos
+ ^: c T2 I4 n2 B# _8 Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm, L/ N8 G+ f2 \$ {1 R1 c
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; q' _+ J$ _ L h
industry standard.9 V% Q5 w- |, k6 E: g* }8 \7 Z0 A: B0 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- `' ?+ `0 K; u/ C2 U4 ]1 k! L8 ]
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from \$ J! Y2 C$ }1 J0 n: F
good support if you have problems with your installation., S V. R, x0 [ G2 ]+ ^" P
Tracking 202
1 w- x& ?& g( h% @) r; R2 Q$ w5 y2 VTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- O& p* U& H6 ?: c2 K& Jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 B( C2 x U3 k, R$ h9 `area.
8 c2 [" f& [1 F0 E/ T$ [ B4 dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 @ A5 P! d7 G' ?# Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& l- @/ j, T# m* N% G0 m. w3 ~interface, and their hosting.( t( E" O0 J% C. K+ S- v, a
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, f1 @( ~" T* ~9 w# g- @and targets which you are bidding on. Leaving this up to chance in order to save money could
* b6 h6 _3 b0 q1 I+ N3 ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" g" N4 i& |1 f+ a! ~$ zwere using.
5 S& K& @. V' r7 KChoose An Offer
0 p \# c6 i8 e$ s. b5 mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 S) Z3 `* @; g i7 BLesson on Offer Selection
5 K1 e$ u9 C) Z5 J% ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 |4 n9 n1 |7 Q3 ~2 F1 bIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* N1 v; U; @% \3 N. j$ zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
F+ P8 {$ d/ b$ V S: jLeadImpact as the traffic source.. ~# D6 M4 l2 Y6 R
Now the best way to learn how to put all of this together is to just get started. For some variation in$ G9 w, l$ w6 W0 i; ?& i( t5 T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 O. P2 L7 Q/ O! \5 j8 j# e
campaign.( p4 f7 R% F7 }
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 ^0 \0 b# G7 e* xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- {2 t" g4 v2 l# L6 P5 k/ |
that all traffic is accepted.
% X) E5 F3 A: v& X6 V' \: D, cFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ Z K4 V/ E$ v( B- c
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* d% V1 w' I7 Vget creatives like banners or images specifically for the offer.& w9 u; B& B+ p( o- ]0 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; m6 W' T& S- K- c% `# ~) HBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ z7 L# r0 y0 c: Y/ Y* Strack my keywords. Without doing this, it isn't possible to see what's converting. F# o2 J$ e4 T& {
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ _( Q* ~" J1 l% @# v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% V9 a1 [2 s c: {4 y- l( _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ f# C+ D6 Q. [2 ~/ c5 [
bottom of the page:- M$ }; q7 r8 Z1 ^+ w2 r9 g, X$ Y
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ [0 B; W/ Q( W) B" @& o/ U# V4 j
Click on the offer → pixels → Add a new pixel and this comes up:: K D" N+ j$ [" G) o) _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ d1 T v; K5 z% |5 i
from your software into the box that says 'Enter URL of image to load'.
' J B# X0 n1 @) zOnce you do this, it should look like this:
3 o5 d# u& [" L( n4 L2 l# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: A) J. h6 ^0 S" D8 E& PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* _0 o# G: R- x; Z6 ]4 C6 ]) V5 uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- Q1 t5 p K' i: o0 O* G
Prosper or CPVLab.2 G$ q) m. u- O) _
/ }/ Q. ~ W) [/ {3 @& |5 B3 ~
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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