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PPV GUIDE [PPV新手入门][28页]* ^- l4 J- a( Q4 h
详细的请下载电子书！' m$ Y6 k+ q0 _" r+ D3 T
, E* j1 [/ U1 _/ }
/ N" y+ `1 }8 B: ^# k3 gNewbie Guide- v7 y5 Q6 v" e$ _
PPVPlaybook.com
1 I W9 B# ]" NTracy Shaffer
, `4 [7 Y4 v9 M0 b0 {- TDavid Ford
/ ?' g/ ^+ p. N7 j y$ P- D' _0 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 X6 I# {, m& [* {Getting Your Mind Right to Start Affiliate Marketing
/ z* P5 |, u) N4 m8 X/ `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 Q* W; p1 @. C( e8 sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% _ J9 i+ G" q8 m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( [! ?% b7 v m1 H
with any success, these claims are laughable and far from the truth.
. F$ a `# ]+ E7 \: jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 g+ w7 V2 m) @- K$ V5 Xflow management. The main benefits are the low barrier to entry compared to other businesses, and+ E- l4 Z! ?. c3 W' T1 y$ {. `
the ability for a marketer to be a one person shop and make an incredible amount of money with low. I4 M" d) h2 C3 [( V
overhead.; |. L, y3 L5 l( R
The winners in this business are the ones with persistence when nothing works, who know there's
: s/ |7 M2 F1 Y/ iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
O. v7 V6 s, x" @! D. [! XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 _& L" G) f+ t$ }stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ s2 _( | A/ Y- t% CMost of these things happen suddenly and without warning, and they all contribute to the amazing
% M+ W" m* @# R2 m3 i5 xlearning experience available to anyone with a few hundred bucks and the ability to open an
2 E# {1 y+ C$ g& f* G' kadvertising account.# }& x5 l4 l" Z# p* |( Q7 ^
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 R: @# J# [$ Y/ M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: f* ]4 b* [& @) |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 `' r0 d0 A0 m4 J6 m; y" Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 z3 D; u% p9 xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& H% R, Y0 @* d8 V; m
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% o# n/ Q- B. L1 D6 E- V" X1 Pstarted building.& g& w. T% C! j& P2 Q+ g$ _
Things you need to get started:
# X5 ?' ]7 M+ {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- N, j0 A+ i# j# m! a+ F* A* A1 c% A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 Q0 W7 z7 d4 {# i8 H& P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ |( a3 T' H0 l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# \5 y. \9 T& y# S; {* C/ ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 k! m) Y/ U- q0 |with PPV." d2 n( I- n7 j) r+ I" O
Basic Getting Started Definitions
2 M1 }5 y8 ?. X0 l$ B6 TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: W& D9 F( v( i0 q- G+ b8 |% @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 L/ d) j, i: D2 }/ Y4 f7 u7 X9 D& c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 L. \' y& L8 D1 ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).! U3 ~$ L' Y3 v& m4 I) u) a# e/ C/ _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate n# u: t, B3 f. L4 N" x% F- k( \
receives a commission on that product. An example would be the Amazon.com Associates program,1 L: B3 Y0 g$ ^1 t- v% w. S5 u
Comission Junction or Clickbank.
( I1 P2 F9 X0 H+ [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- N& ]. A$ w& q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 l' c& r6 l Y7 I' Y' Cbuying a product. An example would be Ads4Dough or Neverblue.
: J; Y' B2 A! X7 W2 YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" t% g+ ?% T* @$ n0 A9 `account, getting the affiliate approved for offers, bumping payouts and just about everything else# V1 G/ q2 [% z! _& l1 V$ p9 C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ ~, x, o! }5 ~$ n/ ?6 m- ?right from the start can really help you.
: f6 J4 f& I# S9 H( f" C' nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. Z7 u T/ U3 `5 J% hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# p8 R2 _1 O# hview, starting anywhere from .01 or .015.2 Z3 j( B! \6 q$ W7 H9 f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: ~: w4 m$ M4 t0 n( Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& B2 x7 x$ ~, T/ h
MediaTraffic, and AdOn Network.# q! t2 p9 D6 k' ^! V# c, P' X
Don't popups get blocked by pop blocker software?
( }% M5 z* X: r" T1 {No. Popups are served in a new browser window as if the visitor had opened the new window
! v( o* N4 u! m; Bthemselves.8 y, i( ?$ _' X5 a$ s9 p- c6 L( L
How many popups get served to the visitor?& c% I! X$ ]' P+ g9 O7 K6 j
The number of popups served varies depending on the PPV network. Some pop more frequently
% u8 r4 w! ]& k$ j* Z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' D+ J! e7 E5 m+ Hserving this kind of advertising, so they have to toe the line between keeping their software$ v1 X* e: j5 }* I/ v* ~
downloaded and still making a profit.
n& Q- K* S+ qIsn't this type of software bad? Why would anyone keep it on their computer?
+ ]; a0 Y6 y4 f9 \) Y! u+ Z+ KNo, this type of software doesn't harm the user's computer.
( C3 n. y/ i8 N3 ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," V; K$ U7 Q! v6 O
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 H9 l1 Z! A l; G% g$ Pthat they can continue to have access to the incentive.
$ `3 `+ ~% P. L5 X P. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 e) x/ @- P( W: KHow to Get Accepted into a CPA Network/ Q" e. t8 z9 v p0 t- a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! x: s. }+ }+ u' H7 e2 Vto start looking for networks is Offervault which lists offers and lets you compare payouts across
: G3 p' W: N/ k- r+ q. Gdifferent networks.
" \, R* s) d( G/ _Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& m8 H% O! D x
application and be as specific as possible about your promotion methods. Usually some time after
4 U6 E+ b# U$ L- D- w0 d( {receiving your application, the company will call to interview you. The phone interview is a critical
& y0 J5 |; E4 ]part of the application process, and most networks will deny your application outright if they can't get
$ B, g; C1 }% U8 Hyou on the phone.+ S+ Q* k3 x& H) V: o4 g
Often, the person who does your phone interview will actually become your affiliate manager after
: _! d& S- t" R8 b# U& k5 Wyou get accepted, so it's a good time to put your best food forward.0 y* X. [/ B5 W, q
You might not relish at the idea of someone grilling you about your internet marketing methods over. d5 \. |) m. Z. J j9 N% \1 F
the phone, but trust me, this part is critical. Have answers in mind for the questions:% e2 y6 J$ J; l5 D
What methods do you use to market offers?
9 S1 r/ h; Q, @5 W3 dDo you already have a website you will be using?: ?5 l- \# K& f$ n q) A7 d
How much is your advertising budget?
9 s* e L% R' X5 s" uWhat other networks are you a member of?
, B! |) z1 x8 W0 h5 c. ]Who are your affiliate managers at these networks?$ s& W- w" U5 F' K% L4 |
Do you use social media (Facebook, twitter, etc.) to market offers?
( ]2 v$ a" m+ C) T+ Q# jHow much traffic can you drive?
& W% A2 H2 y! x6 j; n* M- M* [. nDo you have a personal recommendation from anyone who is already a member?: Z' p/ r) |( `, H
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 }" Z- E4 f) T) Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! D8 p/ b' D7 T; ?5 J; j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 s7 j" V, H" h, V. n4 Nfor the network can be helpful.3 Q* \6 R5 d' s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 z# t8 P+ W4 H& l. g2 hSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 W! a6 P, s! F2 I! w2 r( N G
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, I, P; t: P7 d! t$ V
people can open a lot of doors as far as networks are concerned.
2 l D4 X( \; s& [After You Join a CPA Network
" N) D- |) ^# O9 ?4 S2 rOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' ?& L. B/ o1 ~- y6 q: W; W
and make an attempt to get to know them a little bit.
& G3 ~' y: V. {" e, ~! mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 G' ~: w: x- ?- Y0 B7 }3 p6 h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: r* L1 K1 T+ ?; W" p, g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 V7 S, s/ J1 k+ `7 w: X. u; `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; |/ i/ ^7 Q' G7 i% Ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ Y6 t; E* M( ~5 Jemail.
$ T1 j# w$ {' e, w+ o+ AFor more helpful info about dealing with affiliate managers, check out:
a! Y4 t- X. d* khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/# L" g4 @: N6 v, s% @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
4 N! T& w# U3 H. C% @2 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% M; c2 U: x: {
Set Up Web Hosting D7 J, g0 G' u& ?+ j4 G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- T: i0 y) K1 _' s9 |7 w( aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 O& j& A+ @8 z& |# ?/ x8 n& N0 c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; }; l, W& P+ o- j( dwhoever else is on the same server as you.
8 z3 ?9 e- p3 Z. V5 N* n! ~# SSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 v' _/ Z2 i0 Y4 j8 p4 T) k1 Y
enough that the visitor can't close the window before your pop up is even shown. You have about 36 X' X" m* i8 R) H1 J! }: `* B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- J# K4 w! p, Y5 |4 s* J
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 N& r/ y: g3 d! x9 Y. f# T3 d
house full of roommates (hosting customers).$ x% ]4 V4 D8 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside, _9 X% c7 {+ ?# z* |9 d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* ]0 o: L+ e& N& gfit.
* _, u( h4 V( E3 a& T4 |Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 U) @% S$ z9 cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate: J0 {8 ^' U/ [5 E2 p( V
their food. Everyone else's food in the house has less space to take advantage of.9 n$ F4 z' w, w0 d7 O- p# O& Z) f
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 Q3 A$ p4 W# h) d) R" Jany type of hosting this is a bad thing, and especially while running PPV traffic.
* d% F* V' O8 N. AIn the case of a virtual private server (VPS), everyone in the house has their own designated space* M5 w: u N4 V& ^
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 i2 g6 Q l# f* a upartitioned, so that each customer can only use a specific amount of resources at any given time.* q/ ]2 R K1 Y4 y. P! C
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* L- J3 ]$ m7 Fbelong to you and no one else can use up those resources. This makes it possible to serve much more
3 o5 p6 ?! v, |7 ^4 Ntraffic, faster.1 o' H& `! K N5 A
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., Z" L- l, E- g$ U
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 ~' m% @- I) _* L! L3 W
here:
' a) d+ s3 `- m& D+ Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) C- E# J! U" c" k: z
VPS&highlight=hosting
! d ~: U& Z/ N* b: u& n1 XDedicated-Hosting-vs Shared-Hosting" T8 `, e2 |2 Y3 U0 n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! w2 G- n- _( ^
Hosting...Your-thoughts
. b$ ]7 r1 K1 c* D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ O0 e+ C" D3 V8 }7 t. |6 ]Hosting Providers for PPV% E+ b9 h; V$ Z0 a
Beyond Hosting
0 J2 ^5 Z( M9 t, p+ a: \, vhttp://beyondhosting.net/
, Q* c d0 D! O+ AWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* Q' r/ {! D/ }# O/ [) J; h3 D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% O" Z- D8 O0 y. s5 M% {
direct linking with PPV. Also, these guys provide great support.$ k/ W& s8 X' Y ~9 G. H
Prosper202 Optimized Hosting0 D( L* W+ |3 v7 y6 a
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 ^" [; ]$ u/ A" |4 U+ Q; F1 {CPVLab Optimized Hosting
/ P: r u3 e+ D* k, T( ^: vhttp://beyondhosting.net/CPVLab-Hosting/
/ H3 T7 V: m+ U. c& d7 BDomain Names for PPV
5 o7 z4 r7 _- g! {, zOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 [3 x# z% H1 j- s% Z- Z& lwhere you're going to host your tracking software and your landing pages if you decide to make them.
" p" G7 Y/ U/ o, b. E) ?0 _( t* HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,) Q6 F) }6 ?, U) _1 e. Q+ b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 o+ F& X, l) x3 P4 w2 J.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' H: ]9 B' K" q: Lterm or build a whole website.% [: A9 i2 k& L) {* q; V4 d
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% i0 r7 @2 V. O; f/ M3 i! [tracking software on your domain. This is really important, because it is necessary to track your6 U* A1 Y8 q- Y" k; `
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ }$ Q9 c' ?! s8 G/ {# v( Z }tracking, it is impossible to know what is working and what isn't.% T2 A2 g0 w3 a3 _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' Z+ F9 U4 B4 g/ wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ G5 n0 s9 [$ T4 tProsper202: J% q( G, h2 z/ @
http://prosper.tracking202.com/apps/
" }9 t8 S9 ]+ l" c, d2 vCPV Lab
7 A6 ~3 V9 e+ ~/ L" ?! `http://cpvlab.com/
! Y& I5 w1 R. c8 {* c* x) ]/ vCPVLab Help Videos
) F" ]$ t! ^$ B& Whttp://ppvlab.com/oweiw/oiurw/vdm.htm0 H0 K5 B" \2 e% L1 a R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ O) h& M- o' w. t6 nindustry standard.; {0 y" @! u( x8 C) |& N( c5 M! ]. t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- c9 x/ N" V) J+ H4 x* lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* v E! t( G) K/ n( hgood support if you have problems with your installation.% v( B; c, F l3 |) L6 V0 J1 x
Tracking 202( h. x1 h& S/ r* A6 D1 h" R
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% D# {9 ]# f r# T( u2 ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' L' }$ P" ]: D5 J1 L; G0 |; }area.& q, n3 V8 q' x! l; L1 X$ O$ n
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) s, G$ \. x0 `. V# r# q: m ?your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) y+ b- s% Q( A: ^interface, and their hosting.
- ~* \. f5 l- Q5 VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
v0 {% D& f0 T3 Iand targets which you are bidding on. Leaving this up to chance in order to save money could
. D" T: c7 @6 Upotentially leave you open to huge risk if someone else caught on to what offer and keywords you+ v. t6 U0 P1 i# C' |
were using.
. _) T- D' C0 W3 ?' ]2 E7 Q- qChoose An Offer' w9 w2 [$ I" D4 p
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" D' U `0 E3 G: z- OLesson on Offer Selection
- m5 l! a" K: i0 A; v- [http://www.ppvplaybook.com/forum ... on-Selecting-Offers- I5 i. K' ~. t
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 \7 m: q# z% o& @* N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' [4 l& T9 [& Z0 C& w
LeadImpact as the traffic source.
" O- z& i& r2 K5 i8 @Now the best way to learn how to put all of this together is to just get started. For some variation in
- e, I# N1 X5 Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 M( o3 y: {( U5 R2 |, x2 Hcampaign.
: n z1 t' Y) a7 pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 s' c. f2 g1 X; U2 a0 G: {
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' D3 n" s2 Y. f* P6 f
that all traffic is accepted.
1 H* L0 I9 M# Q/ u- qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 S9 ~5 D# W I3 pThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# e: c7 u, ]$ t+ T( b
get creatives like banners or images specifically for the offer.
4 D! c" O6 {4 r) H* t) N$ E$ ]" _4 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* ~& M* J/ n( C: |) O' n! U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can C2 Z% B O5 I
track my keywords. Without doing this, it isn't possible to see what's converting.( |1 J+ s! t3 `/ Z4 g+ _# x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
R4 l( ?* _6 A6 I0 V7 \3 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, A# c1 ?. M' @: O# H4 w2 q- h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! F' ?2 W n! }) X! {: b% }bottom of the page:* K1 g9 W: n9 c8 I: V& K
Next, I have to cut and paste this pixel into my offer at Ads4Dough., }# }) B+ Q+ Q+ D5 p0 `" O) D7 V
Click on the offer → pixels → Add a new pixel and this comes up:
# i( f$ p) ^* t' jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* A5 [9 E. N, K0 u8 X x
from your software into the box that says 'Enter URL of image to load'.. [2 R2 z+ u: T3 ^
Once you do this, it should look like this:7 W: A8 I( ~% c; y. U ] x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! g( ]8 M- Z: x$ l4 _Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- A' K3 t7 |' U; u cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ ^: Y5 G% @$ C- ?% t: I3 P" wProsper or CPVLab.' i/ Z5 d3 r9 O1 ^
6 I; ]4 U' A1 H |
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