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PPV GUIDE [PPV新手入门][28页]
' F- |# c9 H" T& t/ e' |: R f详细的请下载电子书！+ K) ^- ]5 y) G% p4 O2 q
7 A# @' `. d. Q' d/ g0 J. F9 {* f
Newbie Guide/ H& P3 z' ^1 ^$ r1 N
PPVPlaybook.com1 X* z: o0 C: A$ n9 q
Tracy Shaffer3 Q# L y; `. G |, _
David Ford
* C% _: F/ X' I$ A, p+ g3 @9 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& C7 _" N; G8 N2 G6 s7 u
Getting Your Mind Right to Start Affiliate Marketing
5 j* s& ]2 W' j9 jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& I* z# y' p( [5 Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 h2 H$ \2 y$ f& o' ?( R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 S' w! g* j+ T$ Zwith any success, these claims are laughable and far from the truth.
- b9 i4 B. v9 `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% H% g& L) h% V3 a! q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( X8 H) K" ^+ `2 ~0 cthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ E2 i7 `, E+ y6 U$ m$ L: C
overhead.
. o9 M, k9 [9 M r% ~; OThe winners in this business are the ones with persistence when nothing works, who know there's
3 l7 W* [4 z$ v" ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns." n. ~+ A4 n; N" d. Z" u- `( | B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ M* C A- X2 K# E+ F8 j8 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
Z5 ?, `8 d& l( a3 F$ i) [" gMost of these things happen suddenly and without warning, and they all contribute to the amazing
( W4 x2 Y0 \# _2 H- K9 mlearning experience available to anyone with a few hundred bucks and the ability to open an3 S4 |! ^( F( H
advertising account.
4 a2 l9 H( a! R- x( [2 F/ MYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* I; s' r0 X( |: c0 }& twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: y3 S9 z0 P7 p ]; D3 S7 `* z# g
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 k1 }* K0 ^% W3 a
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 T- Z2 C: T; ]/ ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ p8 m6 S+ @5 X" ]0 i$ a) Q6 pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 M9 [3 z2 l# }* u7 Q1 n6 i3 Astarted building.* n6 R' j" x( E R: |! T( y
Things you need to get started:3 X/ ~1 g; A: x4 N. H; L* T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 G5 C3 t6 s8 }2 c( R7 e6 V2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; u+ h0 Q# _! Q( M/ v$ v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 f* U" P8 ]" c3 F# l! A! ]
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 R" Y/ c/ {5 J% `0 j+ kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' Z+ _4 k* f7 k# q6 m: f* c& W3 s
with PPV.+ v( c; ]7 c6 n7 e7 R$ Z
Basic Getting Started Definitions5 ~2 x4 `; u) A9 F/ Q; j- h& @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 B4 {( D; ?/ Uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ P4 W6 z: v3 G% b+ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" a- U4 v, T; {9 ^2 h/ d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 d% K! A% i) `6 P/ o$ r! GCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* o0 ^6 G& E/ E2 i. U# B
receives a commission on that product. An example would be the Amazon.com Associates program,
. q2 k' z D4 c! R5 ]1 [Comission Junction or Clickbank.# z" B4 T4 o# M2 s/ X; I0 F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 b3 o* o- x, C7 N; Gan action like filling out a form, submitting their email address, signing up for a service or sometimes. U* M4 ?6 z; c8 ]" W' T
buying a product. An example would be Ads4Dough or Neverblue.
& P$ z. Z" E$ h8 ~$ R4 g3 l2 K4 V$ TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% L' D0 s" v& Z$ v: }8 V
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ Q: f/ p, ^+ I; _4 Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% z% \3 X# P' d/ R/ B* d) G/ Wright from the start can really help you.' ?* r j3 K4 m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 x6 x: r4 i& ?3 ? Q- _2 j& J. ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* U" L& M! B+ q g8 Y+ f7 {; B
view, starting anywhere from .01 or .015.
0 \ `9 K3 ~8 j8 z# U, S* ]7 d# Y5 iIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 V4 _- Q5 _& c) Q$ @2 Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ ?0 X. z/ N! u" r8 S
MediaTraffic, and AdOn Network.! A' z3 M3 L) x; S# {8 w0 v
Don't popups get blocked by pop blocker software?
3 e) ?5 |2 Q3 k, G( l6 XNo. Popups are served in a new browser window as if the visitor had opened the new window
- g; R L; L9 Y6 ?2 Ethemselves.% `2 N/ d7 A! j1 X
How many popups get served to the visitor?
! B6 b( J6 V% }6 R9 K0 ~# WThe number of popups served varies depending on the PPV network. Some pop more frequently& F8 I# W0 [5 D+ u& z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& {+ @: c& g5 [5 ]: Iserving this kind of advertising, so they have to toe the line between keeping their software
# i" `2 t3 e+ {7 q8 ?downloaded and still making a profit.! `$ n# C4 G. W0 j" J
Isn't this type of software bad? Why would anyone keep it on their computer?& R$ q' K4 `0 z+ U N* s$ v
No, this type of software doesn't harm the user's computer.8 r* o. O7 _, J# }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" E3 g7 W* ]+ l' }toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ h) j i4 a$ S4 _- m
that they can continue to have access to the incentive. R; q* [$ O) x) t0 t: w' D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& ?% _, W- j- c! \- d. M( n; nHow to Get Accepted into a CPA Network
: O) L' b' y. h6 Z! k" dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! _$ A3 O+ F" g6 Zto start looking for networks is Offervault which lists offers and lets you compare payouts across" `4 l! K, [1 k. E# }# u
different networks.# C4 p1 u: w* T% B6 M: u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 Z3 c, @) _$ K8 m0 U( e. vapplication and be as specific as possible about your promotion methods. Usually some time after
$ w! Z; R, L) C1 x% dreceiving your application, the company will call to interview you. The phone interview is a critical
2 z8 z: Q5 f8 ]9 u7 Jpart of the application process, and most networks will deny your application outright if they can't get
. }) S5 _% O$ M; P9 a1 }* Zyou on the phone.
8 O, W" L7 R. i& F) `2 WOften, the person who does your phone interview will actually become your affiliate manager after% C3 I5 ?% n- B7 A
you get accepted, so it's a good time to put your best food forward.
) i& ~& p# P! K) v) IYou might not relish at the idea of someone grilling you about your internet marketing methods over
2 _. I' V0 R3 D6 i* cthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 Y; b5 t; |+ h6 k/ Z' z+ HWhat methods do you use to market offers?' {; ]. {9 U, P" W: d3 C, e
Do you already have a website you will be using?
+ A( y- s5 ?6 s# YHow much is your advertising budget?% ]6 C- p. ~7 B9 z' j/ Q4 B, A
What other networks are you a member of?
& u- ?) |0 y) lWho are your affiliate managers at these networks?! a0 o0 n* y6 R
Do you use social media (Facebook, twitter, etc.) to market offers?$ @7 S) K6 }: I4 o i2 o
How much traffic can you drive?
3 z7 \9 o" p% p4 ]# sDo you have a personal recommendation from anyone who is already a member?, D. R( z8 X/ g7 M
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 [. t) p0 Z$ g: lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' T4 J2 ?& r; s; `$ G2 y$ D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 V; S4 U! Y( w$ I
for the network can be helpful.! [7 M; p4 x% `5 K$ `5 ] p! B) G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" F: P6 l! P+ E N! E" C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 p3 I' A$ M) ?4 D0 Q+ i) P eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) m6 ]0 V( J" a4 r
people can open a lot of doors as far as networks are concerned.' A) T1 p6 h, Q; n8 @8 z
After You Join a CPA Network9 _ G4 V: i- K( }7 M! w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 I$ H- `# `) s ^0 u' qand make an attempt to get to know them a little bit.
* z0 H/ o6 b( J/ B" N {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 b H: f Z% t; @" a3 O, k0 V% n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 O9 E9 u# L% N, G5 O" q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( C ^8 G) _1 k4 L0 hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* ] m; J8 _& z5 v8 ~+ j% H# b
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, @$ |& s/ y2 x4 ~: z& U$ V Q
email.* X0 Y4 B# m9 c
For more helpful info about dealing with affiliate managers, check out:
3 N( n2 F3 {0 }% U l9 b* N! uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ u1 Y" ?: L: t9 X4 F; F
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ S' b, ~" ^5 a; ~ D* N$ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 W: k/ P/ D: P6 m4 r& ~& W
Set Up Web Hosting2 j& L. N. ^% x" a) s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& R Z l& Q3 ?4 X3 u5 q a. U0 e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 L' ^8 |$ H" X4 @7 F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. H9 M; ~4 b$ V* ]
whoever else is on the same server as you.- c6 N' I* P9 O% l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 {" J- x: Y: T$ S$ r6 g3 o# c+ G! m
enough that the visitor can't close the window before your pop up is even shown. You have about 31 ~( d j/ \, ?2 j6 B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 G- t6 Q' O* L7 p, G2 c2 c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 r9 G3 h3 f- u( w% K' shouse full of roommates (hosting customers)./ T1 r/ U* Q# `6 ^ X5 f8 ?* l: h8 Z
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- ^) F* X$ n3 ~5 |+ j( K5 qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will Y0 p, z5 [6 s
fit.9 w: n3 L9 [# A" N- y! [) C3 s
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ h- o9 h) L w. C, D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: O- {) m& _# ]5 J Stheir food. Everyone else's food in the house has less space to take advantage of. i" }% E+ u1 p3 W/ {' ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 D. J" e4 f R" a# Q0 O9 g0 zany type of hosting this is a bad thing, and especially while running PPV traffic.
+ t- h$ I. O2 S* }4 H: r! aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
7 A, u( y4 b5 q$ N/ a Winside the fridge to put their food, and other roommates can't come into that space. The server is1 r a1 S* x0 U( R! g6 P
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 ~1 ^* I: [5 rA dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ ~8 ]; ~* p5 t2 y$ U: v+ t* Z/ rbelong to you and no one else can use up those resources. This makes it possible to serve much more
$ c2 h, x$ e/ z9 k$ Dtraffic, faster.
" p' _7 O0 X- Z/ W+ ~$ [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. M9 r" R$ J, Z }# l6 r9 T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( ^; U/ }( c& D* V4 h: Lhere:# |$ f& e5 g8 Z* o0 z* R+ X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% p& V0 e* p$ u5 s0 F
VPS&highlight=hosting
4 Z2 \7 C6 a. G7 tDedicated-Hosting-vs Shared-Hosting) G# x5 B" I& f- J( M1 ^& @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 P' X9 g" q# z O- R
Hosting...Your-thoughts; Z* a( p6 H; b* X$ e+ C0 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, o2 a8 h1 `+ W- l$ S0 L5 bHosting Providers for PPV' u/ t, x' Z: q9 _' j! ?1 ^
Beyond Hosting% `* b( M2 E. J
http://beyondhosting.net/
9 |1 n5 Y& t; b$ ~7 s: m* ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 m9 f: [* o4 R- J, h! @' Y6 Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. }7 A$ c3 @# h9 ndirect linking with PPV. Also, these guys provide great support.6 Q9 n+ i6 b5 E. o& R; x
Prosper202 Optimized Hosting
' l4 f% D, e3 e0 E6 O3 V$ bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 L! T s; z8 R) ^" E
CPVLab Optimized Hosting# F& E6 ]/ T+ [7 o/ W6 N( f
http://beyondhosting.net/CPVLab-Hosting/
{" m- U9 {: VDomain Names for PPV e8 j& }* _' V$ G4 m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; f/ a8 i W9 z; }: s
where you're going to host your tracking software and your landing pages if you decide to make them.
2 G3 N O, b9 Q) ^, {Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 |3 o, L9 X( A) o% q0 \
bland one is fine to start with, to host both your landing pages and tracking software. The .com, f) P) B( ]' X8 A+ O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' B% J _, R* X2 ]% Cterm or build a whole website.' E( W$ N! `: ^4 P) E8 x* Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& C, s& t# ~6 G' B# Btracking software on your domain. This is really important, because it is necessary to track your
1 ]7 p3 s) ]; m' O" }conversions down to keyword level so that you can optimize your campaigns. Without proper# v4 x; t& y3 M1 M' i" w8 f$ w+ L
tracking, it is impossible to know what is working and what isn't.0 { t3 A* _0 f d( S% `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! d! A! z4 K% M3 i. W. f( k- W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* R. x) l1 q9 B7 {Prosper202
# J# E- ~( ]9 z2 } Whttp://prosper.tracking202.com/apps/9 _' K ^" e% ]5 E$ F. b5 p
CPV Lab
- ~- T* v( u. y: Ghttp://cpvlab.com/
% o+ h% t7 z3 F6 Y/ a. XCPVLab Help Videos9 f' O$ b l ?
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 a3 H& O: |' c( X% [: KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. S! y6 |6 u$ _industry standard.) D8 j6 v& h( f. Q) e. U5 v j6 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ U* ^. A& Y5 U) Z oCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) w' K' r9 }% n0 N$ C
good support if you have problems with your installation.7 A2 p0 g" v( \7 O2 V8 X( D, {) _
Tracking 2027 Z4 `% P& l: N# E8 @6 E# o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ }; y8 f. C5 t: P5 Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' X) [+ t3 X* @; A7 J2 parea.& w7 N; X+ w( R x, f
If you choose this option, keep in mind that your tracking software, one of the most important parts of }) Q- l1 r5 x% B$ Q5 ^( u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ e) ]! U- B$ `8 A6 R+ g7 ?interface, and their hosting., \ |! d2 a: W. d2 T7 z+ X" ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% n; E6 C) S- M
and targets which you are bidding on. Leaving this up to chance in order to save money could
3 |: g; Q4 X4 l9 X/ U9 jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ v2 o. w& K# f. x* ]% Wwere using.
; z E( A' g7 M, t2 C: o/ a2 nChoose An Offer
2 C& F6 f; D/ e, \" G h, iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# C8 J, e7 J8 B2 U7 Q, pLesson on Offer Selection) r% g% H7 x0 x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 N' e ?1 }7 r- T
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 P7 S( y0 K3 W, iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) U4 \5 N/ p% h6 b* I
LeadImpact as the traffic source.
5 o* o+ U% A8 ?5 W: s) S4 z8 [Now the best way to learn how to put all of this together is to just get started. For some variation in
c8 S- }; t) P, D: N! c0 bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 l" Y, g6 O- f7 Q. d
campaign.
5 K6 \3 F3 o8 K! |When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! f D" [' D; k$ v9 G/ Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 ~# t' P$ }7 ^$ Q+ Jthat all traffic is accepted.) C7 t% c7 J6 T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ I1 a E- G, Y& i1 a9 C
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- g4 n: _0 a& H `get creatives like banners or images specifically for the offer.
. f4 j+ j: S8 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 \) \" ^. U( Y2 kBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! l& Q9 z! L! {$ ?, s
track my keywords. Without doing this, it isn't possible to see what's converting.
; V! B" Z# S' ?, m" }. m" EIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- A" r: ~, [9 d) {$ ]2 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 N$ T, S6 F3 y' x8 _1 LIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) H% \8 {; }, s7 }bottom of the page:! U- Z6 S& _0 z' P" W* i& D: H; Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 v+ _) u/ l6 R% `Click on the offer → pixels → Add a new pixel and this comes up:
: p! Z! s5 O0 }1 q, E- @Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- c7 ~; a/ j3 P9 y$ \ P7 T0 n, k
from your software into the box that says 'Enter URL of image to load'.
& `& K/ Y7 L3 l/ u9 S( v+ T4 z' wOnce you do this, it should look like this:* t+ W( c0 b7 X: H8 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# ^8 X+ {9 [0 m" e) UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% |* j+ o) b6 ?( o* xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" P B2 z- {# O* S" w' b, PProsper or CPVLab./ o: o7 b0 W/ e2 g8 G) F
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