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PPV GUIDE [PPV新手入门][28页]
. c) c1 T, ^+ A/ F% V) d% P- a详细的请下载电子书！
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Newbie Guide
J6 P/ s0 H5 V, _! [PPVPlaybook.com
. ~5 w% ~4 x+ y/ ?! d8 y5 {Tracy Shaffer
# V" w$ Y, ^/ T5 H9 ^3 q2 LDavid Ford1 R. R; x* N6 N% p; j- n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! I4 M' g; Y: @0 qGetting Your Mind Right to Start Affiliate Marketing6 V. U2 k* i. ^0 s5 G: J2 q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, D' F: |6 r4 ?+ k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 J; V+ w6 z& s6 n+ Q, }9 y5 ^& Y. }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. Z$ N V7 c/ _8 P
with any success, these claims are laughable and far from the truth.
4 o% O0 v+ Y3 MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 F9 Q+ \+ T- H7 P) L5 D
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; M" B( J$ z$ o& t9 h6 othe ability for a marketer to be a one person shop and make an incredible amount of money with low, M8 [5 C( S, D1 G0 X0 W/ {
overhead.
/ A4 |- Q, u4 uThe winners in this business are the ones with persistence when nothing works, who know there's
8 }( ]' [9 r8 D: a6 D; Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: H8 n$ K7 S/ s! o I+ F a* j$ t7 h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ h! {: g. _& N: r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& ~8 o% s7 M1 Z5 R
Most of these things happen suddenly and without warning, and they all contribute to the amazing# g* W" u X7 X; w4 B/ T
learning experience available to anyone with a few hundred bucks and the ability to open an
' M- q) [- x& K! M: V- a9 U0 Radvertising account.
8 g( L6 @. N4 nYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 A3 J( {; y7 n5 @; i1 h Owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; M# T2 C8 `( Z5 p8 ]6 k( b, Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. ~: `4 |' w1 U s" ]# G, `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 ^5 C- N9 |1 V
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you _; ~# J5 n' h" ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 t5 k4 S$ ^+ H; i5 j+ K3 d8 Q
started building.$ t* Q) ?4 l' i& E) C$ U& [
Things you need to get started:1 j# | M; o6 C! ^- x b! D+ u' f
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
c1 r, o+ n! Q5 E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 }/ r# `$ B1 w1 ~) h. w) U6 Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). I- O/ T* k% M* N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 n6 O# O/ C" q- I k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 J) I8 o. a" m& s6 x5 c9 q$ D8 Owith PPV.
0 ]1 N- k+ v+ r' r8 HBasic Getting Started Definitions
% d$ i) G! j- S. m) I$ dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 h$ C- o4 F5 ]" Z2 Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; y& I1 m' R4 T" d5 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' ^1 O9 @9 M+ l. T! S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( \3 f6 D' x$ B; E$ J# QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 j4 r- D" x" t9 u' a, Z+ W
receives a commission on that product. An example would be the Amazon.com Associates program,
/ S1 y5 V; D6 r, Q, s _) G5 SComission Junction or Clickbank.
x" d, l2 R$ t3 z" T' B0 ^Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 C" v0 n$ G0 w! L4 [" K4 Zan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 Y9 M" H0 K, \! _, M8 |* x& Nbuying a product. An example would be Ads4Dough or Neverblue./ L* I9 b! N$ Q/ |5 j3 n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% ?: l$ u K) e8 H$ Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else& ^- r# f! r4 p' a# Y4 q* g7 D6 I
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" V. c R5 a L. ?8 J+ ]! m4 w& T# C
right from the start can really help you.
' Y- A a1 ]& h( hPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" q8 h/ i V' O. p2 fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per" m8 z* M& _: Q
view, starting anywhere from .01 or .015.; l" q! t" Q7 q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
1 j5 V0 Q" I$ i* u G3 i! Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( Q0 V9 Y3 l: q8 m7 ^6 h( x
MediaTraffic, and AdOn Network.
7 k" f7 f- c1 d: p5 DDon't popups get blocked by pop blocker software?& m7 U8 x) Z) }* J4 J6 B3 v9 G% G
No. Popups are served in a new browser window as if the visitor had opened the new window
j" D8 H7 @" C2 G! tthemselves.8 X2 W" \* ^1 q1 ~9 S& o
How many popups get served to the visitor?8 V) g; f/ Y7 g
The number of popups served varies depending on the PPV network. Some pop more frequently
/ ^3 I' C4 b& W/ ?" N# f* `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
\3 `" W9 I# d& N/ qserving this kind of advertising, so they have to toe the line between keeping their software! @3 h/ Q8 H/ k! U4 c
downloaded and still making a profit. P d' I! o$ c; y: S. B8 D1 c
Isn't this type of software bad? Why would anyone keep it on their computer?$ [% o$ Y. `' K y, m+ [! F, v
No, this type of software doesn't harm the user's computer.5 p- @$ Q6 X3 i3 M4 h1 n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- `( M/ k* y! v4 W3 `% o Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 p( \' B5 I5 ~8 f3 j8 @that they can continue to have access to the incentive.
; F2 S$ [7 D5 B2 Y$ J! [ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 }" W/ |# |) ? s
How to Get Accepted into a CPA Network" p& t! N& G6 }0 ^: ?/ g% g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* {, T- J( ^. \
to start looking for networks is Offervault which lists offers and lets you compare payouts across) k8 r! r/ O, }: f5 i; U
different networks.
% j6 f& a* _; D: ?5 |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) q2 |' K5 n& z. V1 C7 [& p
application and be as specific as possible about your promotion methods. Usually some time after z( r( U! g3 f2 s. Z" w
receiving your application, the company will call to interview you. The phone interview is a critical
' U# f" { H) R9 {5 d) bpart of the application process, and most networks will deny your application outright if they can't get
6 K, N4 p7 ] ?5 X) d) eyou on the phone., O$ u2 g7 f0 m4 T
Often, the person who does your phone interview will actually become your affiliate manager after
; J1 s' D: x$ g) y8 ryou get accepted, so it's a good time to put your best food forward.
7 h2 L4 n4 A* Z2 e; [9 b# b9 k5 S: `You might not relish at the idea of someone grilling you about your internet marketing methods over- R. ^( S9 \* k1 X" ]1 P& p2 [( d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- R% E3 b) M: f" r: l+ ^) D( L" }What methods do you use to market offers?
7 n8 Y& r, T/ @- y% TDo you already have a website you will be using?7 U0 J. m( n. V" K. {
How much is your advertising budget?- S$ _) S3 y0 Q9 \* G" B0 D2 Y$ {
What other networks are you a member of?
; x8 h: e) L8 r( u+ Y5 tWho are your affiliate managers at these networks?
! T6 F, F; q B) @Do you use social media (Facebook, twitter, etc.) to market offers?
* A7 C1 [4 {8 C" S! iHow much traffic can you drive?, c' P4 e N+ M1 R) |/ d
Do you have a personal recommendation from anyone who is already a member?7 W( h1 A" c% ^1 r& \6 C
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 l( t) |( I2 y1 A) ^. e1 B. E' k' n+ ?application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ P8 C6 ]1 {1 ~# Y1 O" P; f! `; E" xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate! p, V2 B' {0 t- f9 K
for the network can be helpful.) N4 s/ Q* H. |3 W5 b# @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 t5 [' m+ V& J7 i" X, w- n/ N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 d9 F0 `# w3 a) l
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 _* n, G" T# g) K5 O
people can open a lot of doors as far as networks are concerned.
& A2 U0 @1 {- h4 F: bAfter You Join a CPA Network( Q, s* G' A8 G) `. C9 N+ Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 F' j8 W+ A6 ^2 \, V& Y6 n8 i
and make an attempt to get to know them a little bit.
; J5 R1 r9 x- z& KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ u6 |* w: W$ i0 L7 j' r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ f+ F) m1 ?+ c9 n. f) L3 m) q" O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' i) `# W8 h4 Z( A% Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 l5 X; Q+ l( T- z4 R4 ?3 Tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. L _1 } Z) u( @: D
email.
% m' V9 {- o/ W/ V- B& r, @: \' NFor more helpful info about dealing with affiliate managers, check out:
) s0 [5 E) v6 U" Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* z9 k& q7 ` a, w0 K) y3 e7 B
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; J, o9 a5 u/ f$ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# [. s# `1 P/ u: p: b& ~Set Up Web Hosting
3 C- U' j7 ^6 ~8 Z8 {' uGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# v/ n( `+ d- [8 N7 E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& H2 l) y. W# a- E& F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# f7 M5 p; R) z& y+ M4 `& Q6 b$ `whoever else is on the same server as you.
" Y$ j; u3 G) W& a4 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& N4 ]+ B- ~8 N- ^
enough that the visitor can't close the window before your pop up is even shown. You have about 33 j) K( `( w/ l; w" L1 e4 x2 d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 m+ r. T( _# J& V0 w* {( x; h, }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 ]7 ~3 {) C( g
house full of roommates (hosting customers).
+ u' Q" a; f: M4 nIn shared hosting, this is like having roommates where everyone has no specific designated area inside. F' C5 H: U! Z$ J6 o
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, j+ x7 C% z" t0 o' r* zfit./ b$ w3 a% [) A6 c3 t% t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' a; L) z0 B+ Z4 s1 zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate- I* l$ |# t6 X4 Q) z" ^& K
their food. Everyone else's food in the house has less space to take advantage of." U* ]1 T2 e6 D: `$ E
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! H: H$ g9 a8 P2 {2 [; r
any type of hosting this is a bad thing, and especially while running PPV traffic. g: T- u: p! ?- Z
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: l, X- c5 a1 y3 `inside the fridge to put their food, and other roommates can't come into that space. The server is @+ i C' B' l" }! ?0 v$ X, s& t
partitioned, so that each customer can only use a specific amount of resources at any given time.* A& p0 I0 _: w+ t" y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: r& @( C# Q9 a/ R+ l7 J: Nbelong to you and no one else can use up those resources. This makes it possible to serve much more* k, @0 a' v5 I5 o4 Y2 G
traffic, faster.5 u8 R* T3 M9 O1 u1 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) N+ t% U& ]/ y0 x: GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! \/ x, B3 _$ y5 f! @here:# [1 e( W3 w2 i" L
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! }5 h: H. _. u) h0 v, a8 EVPS&highlight=hosting+ E. E u- `+ y& \. f
Dedicated-Hosting-vs Shared-Hosting3 V( j( Q8 p4 T& z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: |' K1 S/ K, H2 @+ \" k, s
Hosting...Your-thoughts
! a8 ~* O) V- f" Q. U% T& ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 Q# `7 A( G: u7 s3 |! `) w
Hosting Providers for PPV5 k5 L: s# y0 d+ R
Beyond Hosting. m( u }( h J! O" W p1 ~4 X
http://beyondhosting.net/
* B, g2 D8 T% ~, | Y: LWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 R. H$ L' z4 x, q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 x" r6 h+ o! S: p. ?9 z
direct linking with PPV. Also, these guys provide great support.9 b# p( U9 z0 T' T: E
Prosper202 Optimized Hosting9 a( Z" x7 @/ t/ h0 r1 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, }; p/ P+ x/ f3 S
CPVLab Optimized Hosting
% W: F- o+ Z* q8 b9 ]http://beyondhosting.net/CPVLab-Hosting/; ~. n; c9 w; V0 w; u
Domain Names for PPV3 g! D+ r, R% O2 f7 K" D2 Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ w; D: Q* `/ |* N6 b) S) z0 I2 E1 B& Qwhere you're going to host your tracking software and your landing pages if you decide to make them.
) z: n5 Q6 i5 KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( Q9 V/ q, X$ v8 e5 f& ^bland one is fine to start with, to host both your landing pages and tracking software. The .com,- Y$ s) p# i: d: s
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. u& g& L; _, I
term or build a whole website.
! b: Q& k$ J) a" G7 l" P+ ]6 ^) J% MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. [0 k, {' @" {& v$ l" A' Q( Dtracking software on your domain. This is really important, because it is necessary to track your7 f2 J t0 D, ]7 U# n
conversions down to keyword level so that you can optimize your campaigns. Without proper
1 b" F* ^7 ?; k, @+ m! K0 Y2 jtracking, it is impossible to know what is working and what isn't.
; z0 J" Q! |, l; vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% A3 c2 ?! ~0 u% t2 z; b) Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% Y* M" K( ?" ?. lProsper2023 [, U ^) T! q+ e
http://prosper.tracking202.com/apps/9 v4 k- z. S- H$ g0 J
CPV Lab
3 v) C5 Y( [. _! S+ e0 _$ ]http://cpvlab.com/
, F$ g1 M& Q, [CPVLab Help Videos; `9 [4 r9 e) h! d+ v
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 C8 G6 e5 g x. q& k7 s6 AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( Z$ v2 @, i7 P
industry standard.: \4 Q7 [2 h/ J9 g1 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 s; O. w* _9 y$ w- T# VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. K a8 C W) a9 q) }3 b! d
good support if you have problems with your installation.
: Y3 z7 o; B8 d* sTracking 2029 g! ~% {( I+ O0 e4 i
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 p/ ?2 F# K1 \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* X) y- m1 R0 S5 T; darea.
3 K0 j2 d+ W d5 [9 d( f! vIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) x0 b) i7 y/ J* T" dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 @2 t" m( k1 n. ~
interface, and their hosting.* L- K3 k6 f2 x. O4 p8 d
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, C7 |5 g. o5 n5 b; S/ oand targets which you are bidding on. Leaving this up to chance in order to save money could
* R* S: `* N cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
p" F& i6 k" N! T6 zwere using.. b8 ?+ h& m6 Y9 r! Q
Choose An Offer. F" r. n9 N: n! Z' B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." v$ P2 g- u& r4 }1 W
Lesson on Offer Selection
1 v7 V/ e6 P$ ]9 [http://www.ppvplaybook.com/forum ... on-Selecting-Offers* H9 F& ]% b* y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 _" n* \5 H, [8 c( G
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 x# |- g2 z' b! y& M8 s9 @LeadImpact as the traffic source.
c2 B9 d8 S1 M1 j0 ]/ pNow the best way to learn how to put all of this together is to just get started. For some variation in; D3 O' U/ M u0 A7 y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ J& i3 V, e5 f" p& ?% z$ t
campaign.$ l4 A& n) E+ U5 ?) O* W+ y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! N p( _6 N: m; ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ F: s) }) v, @+ I- l I. ]' tthat all traffic is accepted.
+ r1 M4 H9 A5 b! S6 D( I X; [1 tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 v" M0 E5 Q1 k: l2 L, Z1 ~9 a5 sThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ j6 {% G6 g: Zget creatives like banners or images specifically for the offer.
/ R4 k0 Z" \! x# |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: ?; z) A/ `# G- J' ]; @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. b: _: u- P6 |% [+ `* z, Q
track my keywords. Without doing this, it isn't possible to see what's converting.
" p8 i3 h; e9 Z- ]: \0 D3 PIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 k# G( B1 o2 G# Q* Y/ U: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: Q0 X* J3 U' b, s' ^+ P5 a! q& H! WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! E' Z. A5 Q3 Q; |8 U8 D3 Vbottom of the page:
) X9 U8 {. R) K. R3 C2 S1 _4 ANext, I have to cut and paste this pixel into my offer at Ads4Dough.% \. M0 M( _- E; q, h
Click on the offer → pixels → Add a new pixel and this comes up:! V; o0 y/ [2 W, c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. i5 [4 d! }& ], [) Ofrom your software into the box that says 'Enter URL of image to load'.9 d/ w4 f" x; b
Once you do this, it should look like this:/ a. N4 \) d/ D: e3 l5 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- A8 n8 y2 w( zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! ~% I2 ~" F, s/ J$ jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; N, H$ C8 {, S4 |0 i
Prosper or CPVLab.
1 z, e x+ M6 F. T7 e
0 i: V/ q" S" E3 i( r _) z( G9 c |
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