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PPV GUIDE [PPV新手入门][28页]
% ?# H+ V& ^# N. Q% ]0 ]详细的请下载电子书！) \: \0 U: Z8 A8 H; ^
+ x8 k- T- v& S! m; s {
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Newbie Guide
) m: M0 p# O( H. V9 YPPVPlaybook.com
9 v* [4 ^3 ?# k m- _( e$ ~Tracy Shaffer3 Q1 Q L% j a) [' U
David Ford& Y" `, N; w% D5 Z W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 k* a# S$ Z0 A/ _; I! R+ {6 Z6 a
Getting Your Mind Right to Start Affiliate Marketing
! O# w/ t( ^6 I0 I n: \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ l7 ?/ l/ `6 Z' k% C
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 S0 V* n8 Q7 n% O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) f; \# h6 i% ^# c
with any success, these claims are laughable and far from the truth.
' L/ l! y$ S( E5 W4 m$ |& @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ A/ Y I& u5 h' i
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 x/ l5 R+ `1 ]' Othe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 Z# k" @' M) ~( L' Q4 Ioverhead.
6 h0 T6 Y: O ^$ O2 d8 yThe winners in this business are the ones with persistence when nothing works, who know there's
) H6 b9 D$ ~8 x. jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. u0 X1 U" E2 Y$ e6 T; @1 ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ t% b: T' z- R% I$ S' f( Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. d% I% T* z4 ^+ u* F3 O4 a
Most of these things happen suddenly and without warning, and they all contribute to the amazing: ^/ u& `, b8 ]/ a# u! m" j4 D' X
learning experience available to anyone with a few hundred bucks and the ability to open an
4 O7 I6 L' {8 H7 R- Radvertising account.
% E" l/ E. Q: i4 |* D& wYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 e* c5 m' s; T* ]) f c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: Y) Y$ T5 V ?0 h
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 Y4 `& W ?1 Z& d. Q5 k- itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. {: N& Q: p$ ^9 Q0 H: mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, z: X; o A" R& W/ |
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 [. f/ v5 |6 M- h/ R T
started building.
, [2 o( D7 s' E: d9 mThings you need to get started:- d& c4 H" m' O9 k! @; w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& x! k' x! [0 p2 u9 T) Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ A7 h" Q0 _! u5 J* S! O1 F- B; L# |& ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& F8 C) Y4 j+ p3 z6 X/ z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 t" A! i7 H9 r1 s& Q* o4 nThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 P+ P# a( e' M+ G5 m2 hwith PPV.
{4 d5 ]+ n. Q7 A- V7 {( ZBasic Getting Started Definitions
. {3 `8 E5 q4 d8 FAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) r! N8 j8 V& \5 a6 V' |
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 w& V \& R: D0 R2 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% w3 F- e# `0 I1 G; e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 |7 T; |6 n! w$ sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& L8 D$ W4 f* F/ B A3 ^: ereceives a commission on that product. An example would be the Amazon.com Associates program,. T9 Q) v3 Z) W4 M; K8 W
Comission Junction or Clickbank.0 n2 e1 f4 s; J) M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 d% r4 b( X% \' p$ Q8 G Gan action like filling out a form, submitting their email address, signing up for a service or sometimes3 p5 `* O+ {) j) u
buying a product. An example would be Ads4Dough or Neverblue.& Z, E2 h H) V- t* D+ Q; @; Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) g$ ~ T- r/ gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else) M" r$ t9 b' }: v1 n- L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& o/ A( Y, E4 Y, ]' Pright from the start can really help you.
! ]2 ^: Q4 K2 @9 F- kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 f2 i' b1 U0 ~7 m" z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ Y Y S1 B; P$ R2 v+ i) `view, starting anywhere from .01 or .015.
3 j: r G$ e$ vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
" G' K& _+ l( S: gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ Q6 [5 V3 ^ i8 {+ b# cMediaTraffic, and AdOn Network.
; V% d( e; o+ }2 m$ vDon't popups get blocked by pop blocker software?
- A( p2 E( s( s O9 ^No. Popups are served in a new browser window as if the visitor had opened the new window
3 I* J5 @0 ]& _3 n+ O# I" E0 Othemselves.! K& b$ W: O# F# k* i
How many popups get served to the visitor? L- M8 D# L z% u6 J
The number of popups served varies depending on the PPV network. Some pop more frequently8 V/ G. s; R: M) C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# H7 r/ d. J+ V3 q$ Y1 A
serving this kind of advertising, so they have to toe the line between keeping their software; O# L1 r( l$ k+ P6 B0 d
downloaded and still making a profit.2 g: R8 a; t) T! D( V
Isn't this type of software bad? Why would anyone keep it on their computer?/ x9 r. u5 E' z1 L, r
No, this type of software doesn't harm the user's computer.1 w4 e- O( B$ ? d7 `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- u4 ~/ X8 { d: x' a, f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ ^9 f$ h; k* s+ O
that they can continue to have access to the incentive.
$ }; B0 x6 l9 x+ x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 ^! @8 S5 A) x& t: H
How to Get Accepted into a CPA Network" c5 z4 x& U5 u5 W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 r/ c' d$ d& B2 T5 ^: }
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 L+ R. }, M l+ O
different networks.
( E* j' t1 E' ?4 POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& X M9 Y. b8 h4 K6 W& d/ t* sapplication and be as specific as possible about your promotion methods. Usually some time after
\/ ~' l e% u0 `8 E. Y( c; {# \receiving your application, the company will call to interview you. The phone interview is a critical
9 f) V5 t# z/ C6 U8 a6 ]$ A" gpart of the application process, and most networks will deny your application outright if they can't get
- @0 M( B- a+ iyou on the phone.
: E, f5 }( G6 c* B6 EOften, the person who does your phone interview will actually become your affiliate manager after
) s! }/ V6 R b* Tyou get accepted, so it's a good time to put your best food forward.
) m/ o, X* S$ {- J }, X8 c. }You might not relish at the idea of someone grilling you about your internet marketing methods over
5 {( R q! l" U! Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:" {$ s* o: ^3 K1 u0 t2 u
What methods do you use to market offers?
) C+ F7 ~- s: U: e/ @Do you already have a website you will be using?( I" M5 T# O- M0 h4 n. m
How much is your advertising budget?
0 ~* @& t W; @! M) bWhat other networks are you a member of?2 Q1 i0 n; @+ `% ?6 a, Y% G6 R( F: m
Who are your affiliate managers at these networks?. i5 }" b. N. H
Do you use social media (Facebook, twitter, etc.) to market offers?
7 d/ E. W+ B3 F; O! g4 j6 q9 `How much traffic can you drive?
, N) h/ @7 \" j( E4 B, _% ?Do you have a personal recommendation from anyone who is already a member?
+ ]% Z: F: I& c/ P+ h! E: }Once you provide satisfactory answers to these questions, the network will approve or deny your9 F) U& y' H K- \. B+ M
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ c: c. ~; D* r/ g0 A9 e$ d: b
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* I/ `; B- A ?/ n6 u* Ofor the network can be helpful.
; W- L7 V( f/ gTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 i6 k- K; r I8 s" K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 ^3 {: W( U$ t+ y. |, m, u& O4 C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 M1 h9 O+ A. @4 p% bpeople can open a lot of doors as far as networks are concerned.; ]! }. g' C4 g/ s5 P
After You Join a CPA Network
* ^, z+ f: H! m4 U% DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ q1 Y0 _- ^* J8 z3 G8 @+ I: Xand make an attempt to get to know them a little bit.+ Q. v8 E ^1 x( k( {/ L: l$ m) n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, R2 t* D8 o [$ `$ z! A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get7 R, j: M3 c' J8 {- [- i) G- Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 w+ V! ?. k2 Z- U5 {, tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" d* o# b$ g# R7 B/ `- F$ Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. r( b U; d- D+ U4 d4 `, l
email.; e) a$ N9 R) ^7 K. `. \
For more helpful info about dealing with affiliate managers, check out:& \; Y' C9 s8 Z( d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 g p" C- C. \2 v
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 c& N. r, g' v6 ^& U* H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 a9 F$ t* P) {- @3 @+ O7 K* B
Set Up Web Hosting' A v" }3 \" _: R! P+ J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 ]" B' d9 k& Y4 ]2 Y" z: N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 z9 i" p! q& i5 Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% x- q8 B7 B$ x: wwhoever else is on the same server as you.
- S( v* J1 \1 e2 U2 \3 GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& i1 n( f1 L) L) W. N" m- Y
enough that the visitor can't close the window before your pop up is even shown. You have about 31 \- v4 t* j1 H. |7 M5 d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 u8 ]+ w! c3 @3 g
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" [; L# h G0 M% v. [! x# C: m' N
house full of roommates (hosting customers).% x& L1 L7 w z& a+ C, \7 z4 C7 v
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ n; X* v9 `8 z9 P* r2 kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will Q) \" k7 S4 c* i7 b
fit.
' Q, h( K8 k- Q: @, jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than/ @! H o+ U# h6 m
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 t$ h* k. t0 k1 F# h
their food. Everyone else's food in the house has less space to take advantage of.
4 V6 M! V: ^$ Q7 l4 y) _6 }If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 {% M9 s) ]& w% Z6 rany type of hosting this is a bad thing, and especially while running PPV traffic.; e9 k- t, B; }: Y7 o5 y9 q k
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- ?; R( {4 W* w% l8 I" {inside the fridge to put their food, and other roommates can't come into that space. The server is
% I7 U8 L* T) X6 [0 x& |& R3 ~partitioned, so that each customer can only use a specific amount of resources at any given time.
. L2 f5 B9 v# e0 O# H/ MA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( ]! f* v5 \; d( @ ubelong to you and no one else can use up those resources. This makes it possible to serve much more* \4 m8 D J2 P5 [" r
traffic, faster.. ?% S0 ]0 q" c$ q2 q( A% ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% v" I8 r' A' S; P; `) d- c8 o
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: _ j, H" J1 b% A& D
here:1 Z- |9 P# j6 y% w/ I% Y7 ~4 `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 H6 }- {. @; K9 r( o- uVPS&highlight=hosting$ b, M# P) N5 }/ E+ c
Dedicated-Hosting-vs Shared-Hosting
+ a1 Q& v+ y zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 l6 Q7 {8 K: `: ~; P
Hosting...Your-thoughts
" D k% P* j; M: E/ z2 i" Z5 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 x; R) G2 F) X2 z% T
Hosting Providers for PPV! C2 u( n) R$ q# F# _5 r
Beyond Hosting
" g1 l# _( n; F: F' j& W" ?) khttp://beyondhosting.net/& m! S c7 i8 A( H7 F' I3 e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% n8 P" V0 {3 s9 O' _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% K, [+ N; P- V# D. [7 {4 Zdirect linking with PPV. Also, these guys provide great support.: P* U! ^$ w8 |( J4 ^
Prosper202 Optimized Hosting
7 ~. u) `9 X7 H! @8 Q1 ]http://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 f6 F- B$ B- n6 c- O9 a2 n
CPVLab Optimized Hosting Z* C/ z9 e8 K: \
http://beyondhosting.net/CPVLab-Hosting/3 W4 p: \" L9 x! C5 A7 W: e
Domain Names for PPV& m' A1 B4 }$ f2 ]9 O: g# L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) c1 H) g" [% E: k& g, {: D' i
where you're going to host your tracking software and your landing pages if you decide to make them. F0 T* n: S, k9 S0 T. S5 |! W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& w5 S% t& h$ E$ ~" vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
* i! x* A( V$ {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ t) @0 _ C9 D$ h% Y
term or build a whole website.% f- K: R( {% u4 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install P& S8 T1 Z( ^; y" F
tracking software on your domain. This is really important, because it is necessary to track your
( s2 O" J$ X% @2 y) }conversions down to keyword level so that you can optimize your campaigns. Without proper4 Z( O7 J) k T" {% U, c& S8 @
tracking, it is impossible to know what is working and what isn't.
( U) o9 W) c+ N2 d2 M# TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 B3 G2 \7 u! c& l+ j
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' J+ ]( ?' @& H* O# |Prosper202# R g+ u6 I7 u V" l7 _
http://prosper.tracking202.com/apps/
$ k: B ?. b/ Y$ O" U- d! kCPV Lab: [* a9 l+ g0 v6 o
http://cpvlab.com/
6 Q0 ^7 U3 k. L' ^( e N- t4 DCPVLab Help Videos
" a4 k% m% p( z( Whttp://ppvlab.com/oweiw/oiurw/vdm.htm; T& r: P- @* s2 b8 V+ a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# e- a1 E3 U+ V9 F( ]* l1 w' aindustry standard.
# V5 i5 t3 G: I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) Z9 F: a" ]' c( m$ d' ~* a* v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from k, ^% p; S f9 l6 P
good support if you have problems with your installation.
+ { O6 z" A3 e. u( V2 GTracking 202$ c( c' [! j" K0 x+ J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, X* e1 \& {2 {' h0 J Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 L& F! E* c7 r5 U
area.
4 [6 d6 a) D7 s& D. n* RIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- D* q& [; g: n1 E$ Q) G2 @3 Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 p8 U5 r) Q5 b: [
interface, and their hosting.$ {( J5 o$ }; S5 _2 g- B
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 v) s1 O- h- ~' d$ {and targets which you are bidding on. Leaving this up to chance in order to save money could# ~" `' U7 Z: @3 m) \/ P' F" w/ J+ R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ j, d9 }4 G1 Y2 f, Rwere using./ E$ \, `6 F# M* A2 O% r8 X, z
Choose An Offer* T& z/ e3 C" g
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- D5 S8 o+ ^0 X" _" {( FLesson on Offer Selection
7 j7 h# \; `2 b& s" q' B$ d2 v/ V: x' hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers% y, v# r$ y6 T. {. l* u+ Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& a! f% C, |% k8 dTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' E2 B- r+ u0 |! I5 W; J
LeadImpact as the traffic source.* b) t! I8 I2 Z6 G
Now the best way to learn how to put all of this together is to just get started. For some variation in& {& I' Z3 F( j8 x
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 F, E: G: N" b
campaign.$ b, x9 {4 ~% _6 ^( a
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- Y# Z7 q4 r. w8 I9 `9 p& }( p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 J- h4 x! L9 ^# w `- J# ^that all traffic is accepted.
4 d& v% q" S+ \$ M( SFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- h5 m1 X# j9 A; s$ C4 J
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 A- v! F, ^& f+ L
get creatives like banners or images specifically for the offer.4 d+ p c' x6 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ \9 J1 X* W& h" w2 M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ W/ q* v# `0 x8 v" s
track my keywords. Without doing this, it isn't possible to see what's converting.( _ v( ]3 ?7 z+ o! G- m2 R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# J4 M/ I6 D$ L# T# e2 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" l9 Y$ T1 N" G6 c6 C2 K$ M. r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 D! Z4 e! q8 y$ ^3 p; xbottom of the page:$ m" n! N6 U6 t) T
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 |; q, @6 `3 K$ t' ^
Click on the offer → pixels → Add a new pixel and this comes up:
9 u! H3 s3 V5 D! _0 J% JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" @# L, r* Z0 i/ ^! O+ j* _, U
from your software into the box that says 'Enter URL of image to load'.
. T& F- Y/ d/ l- W$ g g( m9 EOnce you do this, it should look like this:+ n. N/ z- @; F- R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 g( u" Y+ L; B$ P' CClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- i8 A& X9 r' q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) h; L- ~ n! o% f
Prosper or CPVLab.
/ l; P( o2 u- |* J. J+ w6 q( ?8 `7 m2 d |
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发表于 2012-12-27 18:47:17
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