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PPV GUIDE [PPV新手入门][28页]5 e% p8 _- Y1 x
详细的请下载电子书！
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V- ^/ e4 s1 K, P, x/ E
Newbie Guide/ N1 M% h$ v4 R
PPVPlaybook.com5 C6 u: g5 H4 i1 I. u/ I' Y
Tracy Shaffer: e9 d* u0 Y+ o, P5 v3 E2 o2 g
David Ford
' c* W+ l# Y; Y# P, u, N0 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 ]4 v" q- ~+ a8 [
Getting Your Mind Right to Start Affiliate Marketing
Q6 H% r& l7 D- AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; N9 F* J7 n* g8 x3 Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* t0 _+ J# U. o9 W/ x; zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% @+ e" F# X: S* d0 ^+ l# k7 }. iwith any success, these claims are laughable and far from the truth.
) I, e1 w/ n- O. B n/ A$ UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; j+ B$ X- m9 N6 ?3 q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
% M! Q9 l, V) }, ~the ability for a marketer to be a one person shop and make an incredible amount of money with low! b6 f: C( }4 c+ }; t# [$ | ^
overhead.. P% Z* N- o0 a
The winners in this business are the ones with persistence when nothing works, who know there's
# ]6 S. _2 g! l9 R _- ]2 Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 M, c( G. O( L4 C1 S7 m7 }The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: j" G- x2 R9 d; D0 y) m7 pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# Y2 R0 @$ l7 S' I7 Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing/ C* C0 P- K. Y' w2 q( G
learning experience available to anyone with a few hundred bucks and the ability to open an
! [! W3 {4 j8 x: a+ ~6 r: \2 \advertising account.8 `! H( [. Z4 b' _4 p! ]/ w& q7 K- Q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 ^: Q+ A3 K& U& Q3 N3 _% y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 W8 e# M' P& u+ p) |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
d9 y. t3 q5 ?" I% htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) E. z6 d/ M7 b+ L! D/ b2 w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; n# B- E* c# y" }started building PPV campaigns right away from start to finish. With that said, time to jump in and get
\. J7 y$ y) V5 Cstarted building.
, ~& z# r; t6 xThings you need to get started:: Y4 Q' R$ I( d1 }% q4 D$ u. \: Q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* R, d1 x/ G* r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. {0 d" s, [5 F0 @& J3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ a" x$ V: W( L$ U( f+ ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) I& _; \% W. [/ C: K7 ?- \
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 p( L8 A8 W+ vwith PPV.
; T1 Y S" v* M9 y8 OBasic Getting Started Definitions/ O$ r# T( i/ f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' g! k1 U9 \) s {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 Y) `5 n! x' S& K/ v! s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- m3 L& ?3 ~, L/ ?, @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# x. I4 k/ B5 {$ d% C7 s( i( e4 ]( {1 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; G6 H* E8 G8 `6 t$ dreceives a commission on that product. An example would be the Amazon.com Associates program,# e5 J \4 t/ P7 {
Comission Junction or Clickbank.3 p% j4 I# q9 E9 A5 ~9 t8 ^- P3 I
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 P. _0 v" `) f2 c& X2 Ran action like filling out a form, submitting their email address, signing up for a service or sometimes# N# _3 W, D) O) K% V( G p
buying a product. An example would be Ads4Dough or Neverblue.0 W: E( ?+ e+ q$ j% p3 p1 X
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) ~0 o+ `* d2 @* @& d0 baccount, getting the affiliate approved for offers, bumping payouts and just about everything else7 D0 e% s; R/ F. z/ B/ t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 d) {6 `1 W, x0 {% `6 F- {
right from the start can really help you.
; A. T' }' S q* o' f9 DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 x* h4 V1 E: f3 } \$ Xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per i: k5 H$ q6 g+ V3 t
view, starting anywhere from .01 or .015.
3 `4 k. w- s/ E/ YIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ u% d: O# W5 gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% b k9 e2 o# a0 x% a, z6 yMediaTraffic, and AdOn Network.
6 s( L0 ~7 n {) X8 k7 ^5 P- O9 VDon't popups get blocked by pop blocker software?
5 o6 X$ F S% O- pNo. Popups are served in a new browser window as if the visitor had opened the new window) x5 x1 g" i( x- _
themselves.
" @" _$ K& H3 l( G. f' L! |How many popups get served to the visitor?8 s/ F; `0 ~7 y8 s) q
The number of popups served varies depending on the PPV network. Some pop more frequently
* o$ A1 V! G; s! p( a+ l' T0 |(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 y6 z" r, j9 e( D% k8 @8 Zserving this kind of advertising, so they have to toe the line between keeping their software" H; ]. w, n* j& a* t+ b
downloaded and still making a profit.8 |# R8 O. y8 y1 |# `: i
Isn't this type of software bad? Why would anyone keep it on their computer?
+ w$ [# T c1 I2 j" F' V: i( mNo, this type of software doesn't harm the user's computer.
4 Y3 b5 k; r) UCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 x2 B- _7 n2 s7 M+ ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so' q" z, c/ ?* E( R2 U
that they can continue to have access to the incentive.# D: {. x' ~* ]6 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 v( o8 E+ ]% dHow to Get Accepted into a CPA Network
7 j: i7 T" h9 m. s& s6 uIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 D J. [7 B' w- T
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 | J% N& a+ c6 O3 F0 Odifferent networks.9 n0 k9 c* k6 k$ U
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 P5 V5 ~& f$ [* V1 ^) R4 O- W- Napplication and be as specific as possible about your promotion methods. Usually some time after
0 t S5 j0 A; ^+ Z" ~receiving your application, the company will call to interview you. The phone interview is a critical
5 l0 T- U5 a- ~5 p4 [. ypart of the application process, and most networks will deny your application outright if they can't get' }! Q8 K( `: l8 b. V
you on the phone.9 o6 c) [3 \: Y# N l
Often, the person who does your phone interview will actually become your affiliate manager after
) G9 X9 L* x6 ~8 @, g* i; V. u* Oyou get accepted, so it's a good time to put your best food forward.% {; x. Y: I2 N+ L2 C$ |& E
You might not relish at the idea of someone grilling you about your internet marketing methods over
( W! W- p/ _ q; z& `2 athe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 ?! Y; U. d9 a" M4 O, qWhat methods do you use to market offers?. i |. x2 w; x/ m
Do you already have a website you will be using?
! n, [ c% @! V& IHow much is your advertising budget?& N, A. C! d) O6 n2 z
What other networks are you a member of?
9 t J* [) ~4 r6 W/ DWho are your affiliate managers at these networks?
9 ?) ^2 s& z3 w% T& R% x$ I: _7 n4 s' aDo you use social media (Facebook, twitter, etc.) to market offers?6 @! L7 v) v( @
How much traffic can you drive?% W- a- O4 g- U% U' p1 \
Do you have a personal recommendation from anyone who is already a member?& A9 H- j* \" E9 C) r- D3 h( s
Once you provide satisfactory answers to these questions, the network will approve or deny your4 h( X8 g, ?% g+ ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be* U4 A0 U# a) H$ L+ e( M& O" r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ l9 D a) { w, N, {/ M
for the network can be helpful.
# ^5 q q6 ]3 o8 x9 i% gTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. P: z% q/ A, e; r! V* }3 k0 m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 U+ ?2 a2 A1 V- ?! Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 [ h+ W) ^& V: p( Rpeople can open a lot of doors as far as networks are concerned.! A2 y! x% G, C# ] G/ u
After You Join a CPA Network* y: y# g3 B( W+ Y5 k7 z" r
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. e7 S+ c" L+ }3 C5 z1 zand make an attempt to get to know them a little bit.+ L/ ~- _- \! }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 m6 t" o# H) d7 W/ }weight in gold. Start feeling them out from the start and try to get to know them. Once you get; n3 T0 g8 f% v7 p7 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 s7 r1 x; V ]' i8 O9 r! d: d3 |larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 P- z4 W7 d; E& P! {2 k" S9 gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. c9 M" i3 w# R2 e
email./ {1 c6 D9 s! w6 ?: u
For more helpful info about dealing with affiliate managers, check out:0 D) s# N: |3 C/ O6 Y* {% G2 \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 S0 W7 `* Y7 P- @: Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/, R0 C. s5 o. z0 f* a5 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* v2 F8 v" e7 y1 V0 [! e9 a
Set Up Web Hosting
) r* J2 V; o, Y) YGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said' e" Y6 n$ j/ T/ S- U! M
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! l4 M/ S5 S9 o0 |1 j# yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 ?: S& P# x8 y4 v6 S
whoever else is on the same server as you.- P* s* |* C9 p- ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 n8 m& A3 V0 v; t( Lenough that the visitor can't close the window before your pop up is even shown. You have about 36 x- C: V9 B! x0 _; `7 `+ `) ~4 w' Z6 ?
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; O! g% t/ v4 }* e: ^To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- j# K7 l' _' M; I
house full of roommates (hosting customers).% S+ Q+ Z+ l. L6 _$ \: L
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 h0 P6 y6 D: j, p+ Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will7 y% L+ M7 N7 P w: M
fit.4 M( l! X3 `) e
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 {- V3 L9 h# e$ v$ W- D) ?
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 O. N& c4 @" Q: C4 y
their food. Everyone else's food in the house has less space to take advantage of.
4 X' V! ], i3 O2 |& ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For( `1 W) V2 E+ o. y" U* \
any type of hosting this is a bad thing, and especially while running PPV traffic.
' Z4 G4 V( |9 k( b JIn the case of a virtual private server (VPS), everyone in the house has their own designated space; q, y& F* p( E2 C8 V
inside the fridge to put their food, and other roommates can't come into that space. The server is% J$ R0 b" H m; P# w. y3 P
partitioned, so that each customer can only use a specific amount of resources at any given time.
. J$ j: _5 C& k7 c( a* VA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ S: f7 Z6 ?2 p' Ebelong to you and no one else can use up those resources. This makes it possible to serve much more
/ B2 x& }2 B' {; ]) c8 Rtraffic, faster.
8 x5 V0 X. n b+ ]* }% fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' _0 b: O( c( k% ^! m( ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# b" `& G7 @- _here:
7 @+ V' n, @1 M/ r) o- Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ H5 }, m$ Q$ I" J+ z* o$ b. r
VPS&highlight=hosting5 p j* H1 U1 F7 o! \# U
Dedicated-Hosting-vs Shared-Hosting
% q9 F, I# K/ F$ a# g* Q, H! Shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, J6 p0 h p: I. A% r: s( AHosting...Your-thoughts- ~) |6 z+ l( q2 N. v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 ]2 B( i# X+ z- k+ _Hosting Providers for PPV$ u( h4 u) L3 H Z$ R$ d5 U, K5 r
Beyond Hosting+ P" c* g9 {( } s% A8 _$ I
http://beyondhosting.net/
8 g. H1 Q O4 U; }& cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 N3 y4 I# T3 B' ~9 D$ G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, \7 F8 N1 y% A2 W) g1 Y. E( n
direct linking with PPV. Also, these guys provide great support.
6 E' ?0 L8 m$ O8 L) p" nProsper202 Optimized Hosting
8 ^% J4 ~/ t8 u% [3 ]3 Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& O1 _ w) D" p! x# |! C* y( g5 zCPVLab Optimized Hosting
7 S$ D r: D; C: W% r! j5 Whttp://beyondhosting.net/CPVLab-Hosting/
& X+ W2 [- g0 | R7 O$ q+ uDomain Names for PPV
" D6 a4 s) @! u- H6 x' U1 z3 fOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 {' E2 t% y% @6 `% ?where you're going to host your tracking software and your landing pages if you decide to make them.
' b4 y0 p2 L9 }9 s7 iOftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ E$ k( r7 u% N; w t
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) s' E6 F8 y/ r1 N, n: w# O0 p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- f( e* @- F1 i- ^0 b7 Z. C8 A1 E$ Bterm or build a whole website.0 }% {2 U# M' h- L& P
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 P, h) {: @: ]- u/ L2 v
tracking software on your domain. This is really important, because it is necessary to track your
2 g ^/ ?. W) a9 P( G) F+ k# xconversions down to keyword level so that you can optimize your campaigns. Without proper
& \; T3 C1 i) L o1 Ctracking, it is impossible to know what is working and what isn't.# o, ? \ s$ P6 f% }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 r) s3 x h4 m2 t9 Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) n K/ {2 W2 _' _; C
Prosper202
: y7 V$ a I/ [http://prosper.tracking202.com/apps/( L# M( d9 d# j9 _- Q' Y$ B- w
CPV Lab
m5 [0 ], J* |& R2 d6 ?; \http://cpvlab.com/
$ w: J. _8 v4 \3 b; O3 F& X; ]CPVLab Help Videos
V; D6 A8 s0 ^) }* l2 K* i- rhttp://ppvlab.com/oweiw/oiurw/vdm.htm7 |+ ^2 o# [9 y, N1 U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 \- S) d; F% }% |/ X4 W+ w+ z3 k! eindustry standard.0 l) E5 B1 O5 p8 Z, Q* N4 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, t# L4 M+ P( B- R( a! s2 u" ~5 @9 x" x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" C/ s2 w! _. R9 Y M, y
good support if you have problems with your installation.
" H6 t9 e, e5 @) G2 q; [+ HTracking 202
: s! d2 ?# Y. f( P/ R+ ?# }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ G @; X6 G6 t# z" g" f8 i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ K! s0 ]( w- i; L' J# X8 w
area.5 U" J3 i6 q) U1 L7 |
If you choose this option, keep in mind that your tracking software, one of the most important parts of/ r8 c( `9 y: t$ B4 M7 u$ x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 Q5 a0 `, L; C* Y+ @interface, and their hosting.) x; O( X% ]$ M
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- B8 |1 o' L" ?# C- T& \6 r
and targets which you are bidding on. Leaving this up to chance in order to save money could
, O; A5 P& {) v' j" X+ Q9 jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
* v) w+ x* c1 mwere using.
5 v1 P$ q: x8 x, p* `Choose An Offer# u0 S E" Y& @% O* ]& ]9 R, Y a; Y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ q8 j. p3 E, J2 A
Lesson on Offer Selection
, @! t3 l* ~" J2 Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
* v, I+ ]8 L0 O* YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 v v% E" f3 U6 U" [1 q: r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( }0 D- a2 L/ D) n0 X5 A6 x$ S
LeadImpact as the traffic source.3 m/ y8 c3 l& S1 o
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 ~; Z% \% D8 m" y( U1 p$ s: Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; C5 }9 x: r R' m0 z( l( M, l$ x
campaign.7 O1 [ H1 |& G3 T7 D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ d$ O" n6 P; k, S
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% J# V8 ~" ~. q* Q) J H
that all traffic is accepted.
2 j6 x* A4 u) eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 \! r1 Q, [/ }) z, u3 e' f: TThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can a' i" W, J3 t" e
get creatives like banners or images specifically for the offer.
+ \5 C+ F* b1 p4 s( V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 }$ J, } o6 ?# sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" Z N; r3 S; y0 {3 w$ ], q
track my keywords. Without doing this, it isn't possible to see what's converting.
9 r/ p5 P6 O: c1 f3 Q% ?) jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 b' E8 G8 ~8 a" L1 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ J/ k1 Y" H- g% O9 s2 w
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 j/ `( Y2 {- p0 M3 ^& Obottom of the page:
4 S6 o, W# o9 w4 y* S: A8 S2 _Next, I have to cut and paste this pixel into my offer at Ads4Dough.8 X+ w( Q- w1 F( g* z
Click on the offer → pixels → Add a new pixel and this comes up:9 I7 X1 g" y r4 k7 {( O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" x5 e1 J' \7 G3 v2 W6 T0 |from your software into the box that says 'Enter URL of image to load'.# _7 p: ^4 ]; ^+ P: T
Once you do this, it should look like this:9 m1 \' o X/ ?- J) Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ y7 g$ ?3 I: H* Y) l) MClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 ?: K- {! C, X! C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 U, c1 i5 T0 Y4 _Prosper or CPVLab.' ^7 v+ J* X* e. j
8 x+ q! W1 c- w2 X5 q0 u" b7 @% j |
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