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PPV GUIDE [PPV新手入门][28页]$ A3 G- \" E; v! F2 W
详细的请下载电子书！
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X0 h6 m( ~" V" r# j9 `- T) l+ K3 TNewbie Guide
) [" V3 @! n( v9 M% C6 QPPVPlaybook.com; n4 t* u' t. A
Tracy Shaffer
: r1 E; m3 Z) }8 ODavid Ford
: B e+ K4 I( ]) o/ V8 g7 H2 W1 H! R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ U# \' E( o$ S
Getting Your Mind Right to Start Affiliate Marketing7 W6 H3 o$ J& O$ @ @, J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# U" ` }5 R" O0 C9 o, ]7 e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) ]# V4 U, A( p4 b2 n
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 g1 }, E7 W% b6 ?4 fwith any success, these claims are laughable and far from the truth. D' k: Z) m+ z/ ~7 P' G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 \% I' b$ O6 `* G. ]% ?& D8 ~flow management. The main benefits are the low barrier to entry compared to other businesses, and' o: @ F( C( k+ |
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& M1 U- G: Y$ S) }* b" A9 B9 Moverhead.
% K/ g; o( \; u: F- |, uThe winners in this business are the ones with persistence when nothing works, who know there's
) b/ e- t1 `2 L% G4 X) dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 l6 Q ?2 a0 E$ {
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 U9 s d$ W- q3 W3 d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: l/ h: }/ o5 e8 `
Most of these things happen suddenly and without warning, and they all contribute to the amazing
+ ^) u2 v% v2 m L r' Plearning experience available to anyone with a few hundred bucks and the ability to open an
3 g+ G3 A1 t& b3 wadvertising account.
" @, \) ?, [5 X9 v0 u4 R& Y# JYour competitors are willing to work at this around the clock. This isn't a push button, instant business
" w. g* y+ [6 G$ O3 dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! K! ]: c5 G+ V) f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) n a0 }! ~4 a* n* e& Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ o3 |9 ^4 x2 l' ]1 cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& Q5 u3 B; c6 X( C
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: E# r: ?) Y9 U( D7 a7 E H, K R, v% Sstarted building.
( ?# x( h( l; [! w" D0 C8 IThings you need to get started:
! _- C& s2 T! Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" y/ @4 j0 H) [" K% w/ c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! H% r3 s; p* D Z x9 ` b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* I: j* K: \$ [9 J, h/ } d ]3 D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( u2 ~; A: v D- IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, v8 r. x* d& C' U! A/ l; awith PPV.
- D) L* C- B% Q0 { v$ K# ~Basic Getting Started Definitions! J9 Q0 i" t" @0 h1 C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ T5 ~$ ]0 B6 h' d1 g; X$ P# b7 haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) q1 ?; m P9 a0 {! q$ Z7 X& r/ i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ X+ \/ U; a4 t# r' b" k; m$ Q# y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 {' `. p4 V/ h! h1 @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. p* S1 o1 g. T/ E( z
receives a commission on that product. An example would be the Amazon.com Associates program,
. G4 h7 W% l0 i2 E( OComission Junction or Clickbank.6 S0 p* b6 f; C3 |& q# Y+ w$ r" n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' ~5 N( J5 |% K$ P. M" Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 B8 o+ x1 ]' Xbuying a product. An example would be Ads4Dough or Neverblue.
( x3 f( y4 M, ^2 ]8 XAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 A6 N/ N. {# b% l! b
account, getting the affiliate approved for offers, bumping payouts and just about everything else. V# @9 ?0 r3 C8 m
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& z' E+ u" N9 }. n O- D8 c g+ Wright from the start can really help you.
$ d5 D- a g0 O' Q# r5 lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: I3 g& E+ P5 d+ q3 j2 S" jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# H1 N+ }6 l: o7 T) s
view, starting anywhere from .01 or .015.
5 ?- T0 N$ Q( ?In order to use this type of internet traffic, the affiliate can sign up with a number of different
' j3 @8 k- \5 D' H4 Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ m# X1 v0 y7 {0 ^" t
MediaTraffic, and AdOn Network.8 `* c9 P, |7 t" q" u2 C
Don't popups get blocked by pop blocker software?; Y! b& `4 |; w% R1 d
No. Popups are served in a new browser window as if the visitor had opened the new window/ V+ ?5 e$ u+ ]8 C7 B9 j8 r+ ~! E
themselves.+ P- j0 f# o# P) A8 {) }! u
How many popups get served to the visitor? M n. G! k. D& d! I
The number of popups served varies depending on the PPV network. Some pop more frequently! c2 i8 F- M) X' d9 p
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! H1 }1 P& `7 D: ` @ ?serving this kind of advertising, so they have to toe the line between keeping their software
% H8 T* G2 J8 T: \# N7 Tdownloaded and still making a profit.
3 k5 |5 u; S: h0 V) U3 o) [/ yIsn't this type of software bad? Why would anyone keep it on their computer?
! l1 g o! ]; mNo, this type of software doesn't harm the user's computer.
7 b- W" Z$ M- D$ u8 y3 l; rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* b! a- Z/ ]" I; E# z. ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 P; d: b$ K$ |2 D1 K A2 A
that they can continue to have access to the incentive.
; k! D7 q$ y7 W# m3 b4 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" G0 w2 U$ u7 `& X9 N; `
How to Get Accepted into a CPA Network/ X# _2 N2 T4 L
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% E; S/ L2 p; | H; s
to start looking for networks is Offervault which lists offers and lets you compare payouts across) [, j1 _, n1 L+ K* w+ _6 d
different networks.
/ ?7 p! L3 u9 u' KOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- \0 z9 W- q" ?' t2 X: Bapplication and be as specific as possible about your promotion methods. Usually some time after
3 y6 a. L/ W8 [3 ~6 a1 K5 V3 h9 Kreceiving your application, the company will call to interview you. The phone interview is a critical
' v h% U; V3 t, M+ M! ~1 opart of the application process, and most networks will deny your application outright if they can't get
7 V# H" _: ~ g, u0 x% q# {6 kyou on the phone.
. Z" `/ v: [/ R+ g8 h2 ?, S7 ?Often, the person who does your phone interview will actually become your affiliate manager after( `$ N3 m U& Z Q" e
you get accepted, so it's a good time to put your best food forward.; R+ `+ ?. e' R, p! H; Z+ C
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 @/ s, E+ m3 T5 Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
; j+ s$ B0 @4 C6 M1 Y1 ^" w% wWhat methods do you use to market offers?# T' a1 o; {# B; T# h' u
Do you already have a website you will be using?
" i7 O) S! `3 y4 U d. H: AHow much is your advertising budget?
" e0 e! x# j! ? }$ {What other networks are you a member of?
/ h% @- c# ^8 A7 E2 ZWho are your affiliate managers at these networks?4 X" E% ~& T: H) j: g
Do you use social media (Facebook, twitter, etc.) to market offers?$ M+ T; r3 J0 q
How much traffic can you drive?
1 w/ [8 q' D: ~! MDo you have a personal recommendation from anyone who is already a member?
" ^3 m3 _5 i4 WOnce you provide satisfactory answers to these questions, the network will approve or deny your
" t( A1 q! P& @6 w* `; Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ i- [! H! J2 t( m" \3 I. D* M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ h- _1 C+ d( e" ]for the network can be helpful.
6 o9 O8 q( K+ _9 f1 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 C9 N3 P3 e# K1 o5 ?- m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 l, s7 Z, R- iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 w9 b ]) a c8 ]4 Rpeople can open a lot of doors as far as networks are concerned.
, G6 x; _& z# z5 RAfter You Join a CPA Network
& h& W8 l3 ^: ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. t4 w8 |0 B# f( Tand make an attempt to get to know them a little bit.6 @6 [/ O! Y6 l. o7 a& T) D# k
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
j0 E q9 X' E! n9 U2 G. m$ J; Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get) _% T; K" y- N2 c- Y/ t; \+ Q" z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" r9 X/ T* }( _' u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. K6 j3 ]; e o" j, M2 ?6 Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! e' a1 J7 C+ @' e- k/ _5 wemail.
4 o! a6 ^- i, K% {" eFor more helpful info about dealing with affiliate managers, check out:# g& m% a/ O: [/ l% f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 W& O. N; ^$ o0 _; a) @( s2 W4 Shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& e7 t# ^. t7 l( Y [+ X/ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% S& [7 [3 r1 x& v4 N2 x7 d
Set Up Web Hosting
/ @% e( K$ h' l1 p+ oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said! u+ v/ _' o. L7 z0 G2 N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; g0 q6 C- J" t# n1 C, n; Ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( J: n: o/ l/ g, M2 p* W. a; }0 M/ \whoever else is on the same server as you.
$ w+ D% T% n9 GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- `& o, P: @0 @, l) n
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) z( ]" v8 {8 `seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 d( E4 y4 c3 {5 \! b. |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 } u8 Y8 k F. Ghouse full of roommates (hosting customers).7 g# s9 ]& f5 F# m( G3 p$ M' F
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ ^" g$ B( F# w( m8 J( h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) U8 T3 E) K" e2 Q; o% m$ p) C& Z
fit.
; R2 v2 c, A- s8 aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than6 E! x" x1 o& Y! W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 }8 \9 s& {$ t2 e9 d, N0 Z/ ctheir food. Everyone else's food in the house has less space to take advantage of.3 ~; z }& |" ?* v2 a; s- D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 x k, C" Q6 N1 [
any type of hosting this is a bad thing, and especially while running PPV traffic.6 G$ R {, g h, i/ o0 `: G
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 p) e2 X! o+ @3 q" \inside the fridge to put their food, and other roommates can't come into that space. The server is* k6 N# H n; ]
partitioned, so that each customer can only use a specific amount of resources at any given time./ x- o* H( Q6 C" H' |- t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( q. `: e1 r3 U! @4 ] j7 c/ ybelong to you and no one else can use up those resources. This makes it possible to serve much more, I2 U# R* ^6 M% I2 q# ^
traffic, faster.
# x ~$ C: q+ eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ V2 @8 @8 {% _2 v) e" ~
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* M8 x& M( a, J' Z; j6 c8 k6 h/ Q4 Chere:
0 \0 k+ m Z o1 X1 Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 ]7 p: [; O' Z8 }2 r+ yVPS&highlight=hosting
4 B6 V# E6 A! ?" X+ A. }Dedicated-Hosting-vs Shared-Hosting
* f6 U% y. m9 h& nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' H5 M4 ^8 l* k! v; h1 O4 B
Hosting...Your-thoughts) M6 g6 a, {& B9 n) `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! Z# s' J u2 a, R/ dHosting Providers for PPV
( u: a8 x4 I2 i3 SBeyond Hosting
) `2 t& Y6 _% ~http://beyondhosting.net/
$ q- U/ B4 D. t! f7 w* r( mWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- ^: R3 p H/ W# z9 Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 L# u7 B1 B; F$ Z
direct linking with PPV. Also, these guys provide great support.& d: y3 n0 P. l" B
Prosper202 Optimized Hosting
( e: H: I! [: S; F- \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 X. V+ v* k" s9 w8 u# Z
CPVLab Optimized Hosting7 M- f. p5 L9 u! q7 e
http://beyondhosting.net/CPVLab-Hosting// H" S8 u- _3 S; L3 K
Domain Names for PPV
7 W, U7 _# s7 k8 q: OOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: Q, l5 B9 V+ J( p6 E7 t
where you're going to host your tracking software and your landing pages if you decide to make them.
8 m# K3 C- `5 b8 e' A7 ?6 w( GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) P0 \# j# n/ ~9 Q) S$ `! mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ W& a* M8 y* C4 M- @6 S- M7 ]/ H, ].net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' A9 K1 G" Q3 @# G
term or build a whole website. s( s6 p6 _" Y/ C+ l- z, R, c7 d7 s
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% V7 I: ~8 c' ^* ctracking software on your domain. This is really important, because it is necessary to track your
: T7 G' ~+ M6 q2 I% k* B; tconversions down to keyword level so that you can optimize your campaigns. Without proper& c" o1 L$ u; p1 B) b9 _, V8 C
tracking, it is impossible to know what is working and what isn't.' ], d, L" C3 o1 |/ g4 W
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ z$ T" L9 J) K5 b2 Jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; V0 H7 o9 C( J J) V& S& x- A
Prosper202# Z5 [3 l- u6 ?; X& `
http://prosper.tracking202.com/apps/- v( w k3 G. X8 [) l
CPV Lab3 ?. o: \1 C$ k0 R
http://cpvlab.com/: I) [- u* A( x, u8 Y* T
CPVLab Help Videos
& e4 Y6 M( e+ c& chttp://ppvlab.com/oweiw/oiurw/vdm.htm. b3 m. j$ D. s* W8 B8 [7 m$ \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- z* e7 e: U, @% \, Z7 _1 d3 _0 o
industry standard.* G/ P& @* t2 [. t: O( `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 M; C F$ v, l; Q/ _# a
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 n) D# a9 {: h( ?9 U
good support if you have problems with your installation.8 W2 [" s1 _& h& ]
Tracking 202
! G% \% Z- d! S! ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( o* e4 X3 N6 [5 w
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 F) g. V9 D, N6 warea.
, T. y1 A: l% Y+ b+ ]8 c$ j, w" D! dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, H/ K& B5 V: b# j3 x; d( f; s) Dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; {$ [6 R" Z; k* X9 C0 C: O7 kinterface, and their hosting.) A8 W( X+ M( N3 k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ ?* p0 K" d! k3 L2 s# [, [and targets which you are bidding on. Leaving this up to chance in order to save money could- _5 ^1 O' Z# ^+ n- `
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 y& j0 C% j9 v/ Y- i& P& F9 Qwere using.7 N5 a% d0 N# \4 p
Choose An Offer
, O' m& A. H$ o, ~. rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. ~1 n; K- W) r3 M5 g1 b+ uLesson on Offer Selection
, T8 h. y& y& i5 t7 U6 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 s3 v W+ b. o5 K1 ?! U: u9 RIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- Z/ u w" Y' o2 G5 Z; RTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% }( I( k% ], r& C( m: ]% o
LeadImpact as the traffic source.
0 @% Y4 x9 g4 h7 K/ y6 w. vNow the best way to learn how to put all of this together is to just get started. For some variation in
0 C" \& C, g" T! s7 F8 M$ v& Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" L O K4 D; Vcampaign.; n0 z0 ]# C. |
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 g5 C5 b8 O l4 K# }1 ]2 vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 k( y) L+ ?; q) A$ m- R! Othat all traffic is accepted.+ K4 s9 H R5 r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) W! ~2 Y) D' B& X) EThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, m6 m1 c6 O2 L8 J
get creatives like banners or images specifically for the offer.
4 q. z; X2 I5 \! q: y; U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 U, |+ [9 Z4 gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 F) |$ Z" Y- c" V9 L( A8 n. U
track my keywords. Without doing this, it isn't possible to see what's converting.4 b! d) Y4 q3 `1 ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! K* s$ `+ j( w% A2 m& V# U* O A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* F$ J) Z+ G2 @In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 P6 n# ]/ Z" w+ d9 z8 I
bottom of the page:1 v; m; l, f; o, g+ c
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 U9 S9 q% @2 U9 m/ k" Z! gClick on the offer → pixels → Add a new pixel and this comes up:
3 n. M+ U9 ~: r" Z, AMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 X! ~0 x6 |0 O4 S9 sfrom your software into the box that says 'Enter URL of image to load'./ |6 h3 u2 @* Y0 F$ g. y
Once you do this, it should look like this:
4 w1 g5 X* P6 a! e6 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: m9 l/ V3 m$ Q2 R0 Q2 H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" l: z% b" U" I& E) N/ Z" t$ S
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 Q. f5 r# E. v! k3 l- S4 A/ @* h
Prosper or CPVLab.
5 o/ v! o5 @; v, n- X2 Q) F' P0 m) @
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