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PPV GUIDE [PPV新手入门][28页]+ W2 I2 J' _! P' O/ @; Z
详细的请下载电子书！
, ]$ ]# m1 R! _9 {* R% L: f2 U& x$ g5 r( {; Z
; F' E8 D+ t* CNewbie Guide
+ K6 R7 D3 U% E1 [9 N8 y: e6 i4 dPPVPlaybook.com
8 ]% M' w$ d6 r; q w2 E* T* ?Tracy Shaffer
' E& e6 {9 x9 R% FDavid Ford
% }7 [3 q6 J1 \. D4 {4 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( B2 E* Z9 F- i# O3 sGetting Your Mind Right to Start Affiliate Marketing
; |+ ?+ V- E; k! i7 DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% ^+ A+ h) ^2 dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 J% F3 Q* R$ o, x- s0 n$ oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- M9 o& C6 u$ m; v. |( {! \
with any success, these claims are laughable and far from the truth.. j# e2 o# E; N: d6 o* `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 N0 E, s |+ F3 C+ O! |. e" ?flow management. The main benefits are the low barrier to entry compared to other businesses, and
/ J# m. l J9 l' z' gthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 R; r: d) b4 d" p. A L6 @overhead.
1 f4 x9 q: u% M6 b/ J2 l; w/ C2 XThe winners in this business are the ones with persistence when nothing works, who know there's
4 P: _7 B6 h' L: v0 y- d- ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 L ^) h' f1 L# c, |% _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 u9 w" _# ]5 F$ J7 o& G
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 ]; T, Q/ y! zMost of these things happen suddenly and without warning, and they all contribute to the amazing
; _' G( M0 G( v4 Q6 t% Y3 Y7 r& qlearning experience available to anyone with a few hundred bucks and the ability to open an
8 B4 n: Z6 r" e4 a& d8 r8 i* qadvertising account.
C; g$ A5 P- h3 v7 F! nYour competitors are willing to work at this around the clock. This isn't a push button, instant business- i- }% R" i4 c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 q' s" }( o+ \8 S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 K/ N# l+ p' N m6 e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." L5 I" ~& j4 R6 b! m* `) Q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ t" T4 } |0 R3 T2 }started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' F4 V# ] W$ \3 zstarted building.) _3 h j1 f) ]. I# e
Things you need to get started:1 {* J! `, d2 ]) L+ Z9 w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ a6 T4 D l. Z( p, C6 U& G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) H: d5 e8 e7 k4 E p* ~$ j3 `) O3 ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ p3 M" T+ p* i1 ]0 X5 s J4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ u- m' p; p X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) t+ X5 }- J! F5 j# c- Gwith PPV.
O. C& C8 p' ]5 j8 [Basic Getting Started Definitions
1 e0 ?9 X$ ], d, M9 JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% A: @# F! h7 N) i. K; Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 T7 j# p* j5 B" T0 |) E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 f- F* l( B! n+ b: [5 f/ c/ ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. n1 K( b( q w+ `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, f1 ?' o9 C( \7 _) j
receives a commission on that product. An example would be the Amazon.com Associates program,
2 Y, E9 F9 Z; AComission Junction or Clickbank.; |" c2 |3 h2 _# H! u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, c0 E! A, {, N$ aan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 m- _& \9 @4 X! y* o# [buying a product. An example would be Ads4Dough or Neverblue.% ~' m1 i. P# c/ R1 G2 B
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; O2 E: y3 L l W6 waccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 h5 C/ M* d6 y8 i2 h v% H$ n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 ~6 { S- `, H
right from the start can really help you.
, z+ H; K- p, J9 z' x. kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 I8 X* Y/ o& K8 N9 b; G- H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 i& M5 ?: T$ f4 @. {9 |# n
view, starting anywhere from .01 or .015.
7 a# e+ T. J2 i4 S$ FIn order to use this type of internet traffic, the affiliate can sign up with a number of different* c: [$ ~" p9 d3 U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- I5 k; K* Q3 @! h" u. B* }
MediaTraffic, and AdOn Network.5 b) s! b- W* w. E1 U0 {
Don't popups get blocked by pop blocker software?9 x! z. \7 e, ?" Q( Q1 N1 X
No. Popups are served in a new browser window as if the visitor had opened the new window- c% |4 @ Z7 d2 o7 Q
themselves.
) G! H' _1 U: T5 q4 B+ ~& q: B/ `How many popups get served to the visitor?
& C. i1 P9 K5 R9 A I9 w$ |The number of popups served varies depending on the PPV network. Some pop more frequently+ d! e5 P# {2 w( d. G4 S0 {) ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 P" a' Q- [2 p; W$ dserving this kind of advertising, so they have to toe the line between keeping their software2 T; k m: N/ m1 k
downloaded and still making a profit.
. P7 G- Z" }7 b( B( v" N6 a, iIsn't this type of software bad? Why would anyone keep it on their computer?
9 ~) k: T% Y$ \ `: C- f5 o: u; ANo, this type of software doesn't harm the user's computer.6 k3 u7 F, L/ K* p, {. E t9 k
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, j( n4 H; W% r( b5 Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ D( ?" f2 K% C2 X1 C$ Xthat they can continue to have access to the incentive.
* b; w/ e, ^* M( ]9 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ { j" F% G* w5 s$ t. g S
How to Get Accepted into a CPA Network
9 r: }8 k, g& u% iIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* g# V; U4 Y& \+ r4 {
to start looking for networks is Offervault which lists offers and lets you compare payouts across, q5 ] z; c- R; a
different networks.$ B! G+ y' H( Z2 i
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! V/ t( e, |: g3 p( y6 g) c A- fapplication and be as specific as possible about your promotion methods. Usually some time after- A( a B6 \9 {8 ^1 O
receiving your application, the company will call to interview you. The phone interview is a critical$ ~" U7 Z' b9 q4 q4 [
part of the application process, and most networks will deny your application outright if they can't get
" I( h* A- k) k, w: ryou on the phone.7 r! B0 D) t; N6 C' J
Often, the person who does your phone interview will actually become your affiliate manager after
4 J: L( i! t% N% uyou get accepted, so it's a good time to put your best food forward.
) [4 e# M a3 j) {$ P! D9 IYou might not relish at the idea of someone grilling you about your internet marketing methods over4 A3 Z/ K- p& v, q f9 J% _* j6 @
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 O, r' ^1 f! }+ D
What methods do you use to market offers?+ [/ }$ [, M$ u3 V8 h, ?4 S; Q: |
Do you already have a website you will be using?
, S% J3 S5 Y: H3 Z5 e; cHow much is your advertising budget?$ g/ H3 N8 h' J2 s' {/ @
What other networks are you a member of?' f4 I- n1 ?9 h5 G2 z# {
Who are your affiliate managers at these networks?
2 J" b) s* c: T1 HDo you use social media (Facebook, twitter, etc.) to market offers?4 b9 G: C! m9 L, ^& Y* B1 x* y( I' `* Y
How much traffic can you drive?9 l- }0 z7 S, R5 Z: I" t& f, ?
Do you have a personal recommendation from anyone who is already a member?
/ a9 H! ?; F9 Y# o1 iOnce you provide satisfactory answers to these questions, the network will approve or deny your' f$ D0 L( z0 F* @3 X
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 s/ n2 U# H6 p6 u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 ]. |/ b: ]0 ]4 U! mfor the network can be helpful.5 Q, y0 Q6 E, Q! ?1 F1 A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 l" W- M+ d, x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 W1 W5 c/ ~6 r; s: x8 A+ sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. W% r: ?6 Y* l' U* X& ^! L
people can open a lot of doors as far as networks are concerned.! d: d2 d. x+ E7 }" T
After You Join a CPA Network
2 W+ z0 s+ Q) Z! w! d% bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" P0 U+ P/ w7 a9 U
and make an attempt to get to know them a little bit.% s0 ]3 ]3 J" a, v/ x5 h
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! Q. Z: w5 @/ M6 s! o3 ^weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 d+ N' f0 M; t$ G* t w( J9 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' ]" i- I* h+ rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 m% ]2 Z. i% ^" \4 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 X( h: K, W" w2 _+ l; U# Z
email.+ J$ ?" I' ?- a1 @; P5 v$ i( `
For more helpful info about dealing with affiliate managers, check out:0 s9 W' o2 `) M# J( L) k% I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 f: N. ~% G; m# w3 \4 vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# d9 ^% @0 s* f* C2 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ R9 q- I- j. a( \* h( FSet Up Web Hosting
& i# K0 E" ]) z, tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 P% s: J+ W: s' Y Z0 {2 aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 P( R/ r" F, [* d- Y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% a& N+ f" r; i4 E$ \whoever else is on the same server as you.( E. _7 l+ R+ V) R* G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 |2 ~" P h8 A+ x4 t' G& J
enough that the visitor can't close the window before your pop up is even shown. You have about 3
% a# y: A" h0 Q& c2 Y* _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; S! @* y7 c% D5 l9 V! O# x5 e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 v& P" E" r+ N: ]) Hhouse full of roommates (hosting customers).9 t( w9 |( o% f
In shared hosting, this is like having roommates where everyone has no specific designated area inside
6 C/ h. j3 V7 l n; A, C% xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! I9 ]" N& Y4 K" e( F5 k
fit.
! P5 N/ G1 }! L+ H# BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ A* s+ f& f& I5 B* O: X2 C. gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ q/ ?8 U4 r$ w4 U2 H. U
their food. Everyone else's food in the house has less space to take advantage of.1 w& Y6 Y, b1 X0 R% [9 P+ h# v+ Y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 F" {! i# U7 i- a) U! bany type of hosting this is a bad thing, and especially while running PPV traffic.
5 L9 h4 Y3 Y' x% C. w% VIn the case of a virtual private server (VPS), everyone in the house has their own designated space" e1 O4 h; I2 K$ w* K$ y
inside the fridge to put their food, and other roommates can't come into that space. The server is) J9 c% ^! k: G6 `( c$ Z4 Z; O
partitioned, so that each customer can only use a specific amount of resources at any given time.
: Q' T0 c( g4 G2 W8 |) rA dedicated server would be like having the whole fridge to yourself. All of the server's resources. T7 @8 B- `: V% U/ D, `
belong to you and no one else can use up those resources. This makes it possible to serve much more! K) H6 p: R2 }0 F
traffic, faster.5 q4 S" L5 Y- k( W
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- o+ s& l' R' `0 Z* Z; J) ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% M: W }: M/ {7 ghere:
$ e ~7 A+ f! Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# n- A) {" t: W4 [0 y9 \VPS&highlight=hosting
' E5 n' v- m3 H8 K+ YDedicated-Hosting-vs Shared-Hosting
& a2 y* k& a5 D4 T3 P5 n2 m7 @0 ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 ^- W& K4 W m; [( h
Hosting...Your-thoughts
" f) F1 d0 b' J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 B% {- U7 a* zHosting Providers for PPV
' S& H' U4 A) N4 qBeyond Hosting
8 K, a" I0 O1 {6 G5 i6 s& Ahttp://beyondhosting.net/, p# x+ N- ^) b5 G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ g ~5 r* C' a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# t; {( W* |7 S" xdirect linking with PPV. Also, these guys provide great support.( N$ ~1 V/ r6 U/ |% n* C
Prosper202 Optimized Hosting d3 V* ~' M7 E9 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 V4 t7 _9 h8 @0 G+ v0 n) r
CPVLab Optimized Hosting/ u1 C7 ?; F( q( O' a/ v/ ]/ \
http://beyondhosting.net/CPVLab-Hosting/
' T! ^( `/ y9 O" F5 ]Domain Names for PPV
! q+ Z/ _6 b2 Y' s( U6 hOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 q/ q: I% V3 l
where you're going to host your tracking software and your landing pages if you decide to make them.$ R" V4 o4 s. G8 A
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 e6 t3 [2 A* n& ^0 D+ q0 |. z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,* q$ M' b- L( D: S: R" K7 u8 t
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. Q/ V$ ?+ |- {$ }: m0 @# a8 k
term or build a whole website.
" h# n# }* X/ XAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ d, P; Y* z) T5 J- i' Jtracking software on your domain. This is really important, because it is necessary to track your
5 R8 J# ^+ i) _0 C0 g" s, P `conversions down to keyword level so that you can optimize your campaigns. Without proper
* ~9 d) O) W+ Z' l% Q9 z5 Vtracking, it is impossible to know what is working and what isn't.
4 D9 s! u! d) i$ vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- ^$ |) p4 b6 ?; }+ A6 x
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! {1 g4 _8 r" v) _) Z: X8 c U
Prosper202 z$ b5 `8 p. b8 R6 B7 r/ s
http://prosper.tracking202.com/apps/
2 r, Q6 T5 J: f% YCPV Lab
, W8 e2 Y7 u, U( N3 |# N3 khttp://cpvlab.com/0 W1 i) @5 c. `: |9 S" G
CPVLab Help Videos3 o$ }; o) U) w7 o) l7 x' e% N( M
http://ppvlab.com/oweiw/oiurw/vdm.htm5 p$ P" A: }6 y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. n# o% |4 c! e+ l# y( d0 \' F4 s' h; uindustry standard.2 M; x8 p, j$ f% q& A3 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' I* E8 l' t( x2 H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- y; R: M$ A' L% X1 `" Wgood support if you have problems with your installation.8 g( b2 x5 @& b9 S- k3 p
Tracking 202
/ o, Z. c5 p& l% O; F# ?: M; `# [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! s2 H0 \% k+ N; H- {+ N0 S5 J$ tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* ?# S% w. M2 I1 ^" j$ Larea.& ]3 `3 q2 q! d7 z( I/ V
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 j7 e! _3 P1 \/ c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ s. `! v( W% t" uinterface, and their hosting.1 |) I. Y9 l B" {5 R2 K% ^
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ N* k( W0 `2 b$ `+ _6 ?and targets which you are bidding on. Leaving this up to chance in order to save money could
0 e3 }4 ]8 A) I. m+ J5 xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- j/ G- I1 L' B& x5 m7 u0 z) ~were using.- X m; C! _+ g5 q- C0 v' ^/ J
Choose An Offer
. s" q0 A4 M- Z; E qNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 [( a; u( s6 q+ ]( X$ m4 k
Lesson on Offer Selection# O: f6 a$ |$ ?0 e. @) k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; i( Z) i9 [+ G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: F; f, S/ q: _/ {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 x' ?% ?( P: D! h: a% {5 j
LeadImpact as the traffic source.8 \/ f6 C' K8 A. B- r
Now the best way to learn how to put all of this together is to just get started. For some variation in
) h, }1 b5 T, q2 K6 @2 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 v- Y: M( r" K; u% M% rcampaign.0 V3 j, S [. P, G* L
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& L! ^$ I( ?, H/ C# O$ S
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, g; d; V( v4 F. N4 j
that all traffic is accepted.
; R1 L7 {! r Z8 D5 i3 {First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 w- m, f; f, K; o- u4 O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; Z- }/ L d$ G4 b/ f. \2 m- nget creatives like banners or images specifically for the offer.
* e; N$ M S. v0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) d7 }' q P* m3 [0 H
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 O: c3 S9 {6 l0 Mtrack my keywords. Without doing this, it isn't possible to see what's converting.5 I( v& `" u1 ]% M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 ~# a3 E; M- ~2 o! l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 z, K N+ S# L. i8 V }- sIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ ]$ S; M2 |, t# s3 M; v4 Z
bottom of the page:& s" D, Y! s: K) ?. x3 P2 d( e
Next, I have to cut and paste this pixel into my offer at Ads4Dough., U2 _1 ]$ s- C" V- e
Click on the offer → pixels → Add a new pixel and this comes up:! M9 i$ G! r: Y; s; L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! c: Q, {6 Z4 m" i m9 n, ` V
from your software into the box that says 'Enter URL of image to load'. O; i! X) C0 q
Once you do this, it should look like this:3 H2 q: a1 |3 N4 M3 d; P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" V, s( H4 o8 W. f. h+ p3 T2 H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- r! d; ^& W4 x8 x/ c+ b+ a5 PNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ c. l1 X6 c1 t4 g7 R$ \2 U
Prosper or CPVLab.! s) K# r# f$ ^) Y9 n- C: i% \; }5 ]
- R! x C8 L, w. v5 [
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发表于 2012-12-27 18:47:17
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