|
|
PPV GUIDE [PPV新手入门][28页]. z" h; }* t+ `4 t5 r4 ?( M
详细的请下载电子书！
8 ?8 d5 m- W5 p2 ~! q7 Z$ N, P$ L# r; _$ ]
i7 t* I0 A3 j$ M7 ^! Q4 _Newbie Guide; ?! G* y. {, O, o$ t$ r8 L
PPVPlaybook.com
8 P& }. X `8 ` VTracy Shaffer6 K- ^9 Z9 ]6 B j" L
David Ford
# N0 ` l# O+ F5 b4 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 I9 C, J: E" l. W2 E+ dGetting Your Mind Right to Start Affiliate Marketing
# p6 B7 k+ p3 @) OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ X* r5 \. p5 never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* ^. M; C+ r# a5 t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& V4 i0 Q; V# p( t! r( p+ d( f
with any success, these claims are laughable and far from the truth.' O& f+ ~, \& S/ ~6 D6 n$ j
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 p, g5 W& k0 M! P+ d& \5 K+ {flow management. The main benefits are the low barrier to entry compared to other businesses, and
* M/ b5 R0 B |' }1 j% Z$ ]the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 H, y4 c8 f: J, `overhead.7 n1 K3 t) Q& q" y
The winners in this business are the ones with persistence when nothing works, who know there's
6 e$ ]1 n- |6 m. d v* }* kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ Q* i; s! c) N' w# U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 |! L2 \6 U) \& D6 r+ L% }, E
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 y4 s* @8 k5 M, u- J0 l; T' h. aMost of these things happen suddenly and without warning, and they all contribute to the amazing5 }) o6 M7 B: Y7 r$ Y- S0 P
learning experience available to anyone with a few hundred bucks and the ability to open an
' ]1 z! b# D+ D jadvertising account.
; s7 |2 b, W- X7 EYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! e, A7 Q3 P/ Q* {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 Q3 g! M( y' r. P' K% m b% Fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" U3 N% t0 t' u. Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 \2 ?1 D9 P% a6 j/ g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, x* Z% F. n" y7 Q7 N5 L4 h/ Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 U& L8 P8 G& ?' i* \$ H+ p
started building.
% T: h% @, v u, KThings you need to get started:
8 I4 u( ?: }! I1 [/ n0 ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 f, M8 W! r- o" X! e7 `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ A; J1 Y- K' w% `: D9 `: X5 t( t1 F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 u! t) z* ]7 U6 [
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 F* x" p+ M. s1 G& l" X+ i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& K1 e8 B/ H" u6 W& C+ p. s" r! Cwith PPV.
8 k4 l$ F) p# n. ^( y. B) NBasic Getting Started Definitions; M! @" t+ ]4 [8 m( p W' `( B6 d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% x* b# S3 g7 `% O, v) Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 U L' x: N' t3 D2 ?5 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( q" X7 h* G- k, btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 a, J' K/ i. Z4 p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 q# c6 Q# M9 Hreceives a commission on that product. An example would be the Amazon.com Associates program,9 h! R. P& a7 G' c
Comission Junction or Clickbank.
# Z+ F+ S- W- n. x2 _% u+ t6 Z$ yCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* b1 v3 S8 ~7 ?! R. \* K }; I) p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 m1 a/ c( m6 j5 a' Y$ kbuying a product. An example would be Ads4Dough or Neverblue.
' m9 Y0 J! w- r/ ^1 u/ QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 y1 ^! B7 e/ U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% A: ]) q% ?0 ]0 L3 Q d9 brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, m( S( S6 `3 s( a; R- n/ b8 F3 s
right from the start can really help you.
$ | K( ]' Z; M7 k* p, F( u$ ?8 rPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ s2 w" N0 L, `; q& ~/ e$ zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# S7 C; n# k3 X. ~* qview, starting anywhere from .01 or .015.- Y" Q& t4 c3 D
In order to use this type of internet traffic, the affiliate can sign up with a number of different% Y0 u( k2 u" _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 ^1 B/ Y0 }$ n1 N( B
MediaTraffic, and AdOn Network.( g j; Q9 R0 [* q A( l/ G
Don't popups get blocked by pop blocker software?
8 j" [$ D( w0 w. G8 P6 ]No. Popups are served in a new browser window as if the visitor had opened the new window s1 q( K/ P5 B) Q6 S1 h
themselves.7 u' z. u2 l6 W' E# h5 P' ^6 E
How many popups get served to the visitor?
8 e7 k9 l: ~' x8 k! @The number of popups served varies depending on the PPV network. Some pop more frequently; }4 `1 L- V" K$ _& s4 }6 r
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- m! ] P" C8 n$ F$ l/ W
serving this kind of advertising, so they have to toe the line between keeping their software. g( g& n E) @/ e$ k& x
downloaded and still making a profit.8 @, r7 \; V5 _) p7 i- w
Isn't this type of software bad? Why would anyone keep it on their computer?
% b8 J! \" B- {1 |; X8 h7 s' CNo, this type of software doesn't harm the user's computer.: ?; y! X9 r3 Y% U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 r5 L$ F& j( v3 B4 r. g5 {
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
. C; V/ Y* J0 l, c3 tthat they can continue to have access to the incentive.- n- X: j! z( W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, A# f$ u0 o4 s) i( q1 w, r9 G! PHow to Get Accepted into a CPA Network3 H8 P6 L& L; D$ ~* |) a% W5 `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 U! Q: e, A0 Q f0 F4 mto start looking for networks is Offervault which lists offers and lets you compare payouts across7 ^, A3 E6 N. Q7 v4 l' S
different networks.
: x6 s" m% L! x5 f" _$ f( GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% R2 v) E: n" h# `. Rapplication and be as specific as possible about your promotion methods. Usually some time after( c4 o0 F6 ?) E* m
receiving your application, the company will call to interview you. The phone interview is a critical
' z8 \# n# o mpart of the application process, and most networks will deny your application outright if they can't get
) b5 R7 w8 L7 syou on the phone.
7 l( [; d) _, H, k- ~Often, the person who does your phone interview will actually become your affiliate manager after
; [5 w! n2 a6 P4 J4 kyou get accepted, so it's a good time to put your best food forward.7 g, E, w* S) h0 q
You might not relish at the idea of someone grilling you about your internet marketing methods over& t9 o3 n- H2 k& N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
5 F6 K2 x8 S2 y* m5 ~6 \/ LWhat methods do you use to market offers?1 O7 T1 e7 o0 l5 J
Do you already have a website you will be using?
) R M) Y5 K( F; g. wHow much is your advertising budget?- r- T6 N0 H2 u! J
What other networks are you a member of?5 z/ B; Z) G+ e. R, p! m# ?. _
Who are your affiliate managers at these networks?+ B& X8 T9 {& f1 h8 P
Do you use social media (Facebook, twitter, etc.) to market offers?9 Y. H1 x4 p3 I0 x. u
How much traffic can you drive?
3 n5 r, @. [% pDo you have a personal recommendation from anyone who is already a member?( V) Y- K; J3 p2 R. E( M
Once you provide satisfactory answers to these questions, the network will approve or deny your5 Y5 [& o9 K: M& S% }9 p$ q
application. If you get denied, just keep applying or call someone on the phone and try again. Be
, t( F/ i# N+ n( Z3 O1 Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate" F; ]' ^) U5 s* y2 V9 g$ [
for the network can be helpful.& g% t8 _9 J* b* q: r5 c9 n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 L) x) r; _/ K4 `: _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; T0 I m( a8 ^- X& G2 {7 {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 `6 i! f$ H7 C8 b5 R- L
people can open a lot of doors as far as networks are concerned.
1 U" e8 R- Z2 r; H4 O0 _" e0 JAfter You Join a CPA Network
! ^) Z" G4 I: `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 q4 o' B$ y% i1 A# i/ B) k. C
and make an attempt to get to know them a little bit.* w8 d6 Z" [: a9 x, W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% E) _; \7 y; s; q/ F$ b0 cweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ ^( ]3 |6 `/ Y% W$ i5 W! Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. e4 L, Z/ Y! o9 u) Jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
P, [0 S- a6 k! sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 `% ?' C- Q% m1 D0 M/ L) d
email.& {4 c+ e- `: [* m. W: a D2 f
For more helpful info about dealing with affiliate managers, check out:& @; b( C1 ~+ ^6 e! G4 G# y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' l( L' s& T! E3 r, N
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! k s8 g8 m& g2 x- e9 S0 \6 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 X! a6 c" h0 w$ }5 Z5 j! T
Set Up Web Hosting- b& I1 L9 Y- g% [' w
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said x0 w( H3 q" r: o
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" U$ a: r& h3 h0 J5 V thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# b+ s* F- E8 Dwhoever else is on the same server as you.
" d9 X p* Z* E9 n; J% F0 BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast D2 O p7 K, j* i, Z5 G
enough that the visitor can't close the window before your pop up is even shown. You have about 3* i* _( v, W+ ]5 H7 U( P6 w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 ?4 m* n; F1 }, V; t- u( WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a: j% j; Q* B) t! @- p
house full of roommates (hosting customers).
1 Y! V+ z+ O- h4 mIn shared hosting, this is like having roommates where everyone has no specific designated area inside3 n; q$ V3 c2 K8 b9 m' r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 u; M8 W6 I( U& f3 t- ifit.
+ O6 G& [) K( `. s% j4 bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 D O, o8 C, V( v5 I: r, o7 \" Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 u- a& E( o( S, Z0 z9 S% T; @
their food. Everyone else's food in the house has less space to take advantage of. x# O+ G/ H( M0 u; k c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) h6 M3 t$ ~2 \4 Y# k: }$ Wany type of hosting this is a bad thing, and especially while running PPV traffic. s* N. A! s$ U) E9 F* M
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 m; ^6 d8 Y0 c; ?+ Sinside the fridge to put their food, and other roommates can't come into that space. The server is
5 F0 {2 O* M6 epartitioned, so that each customer can only use a specific amount of resources at any given time.( `* \5 K, r: a2 }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 P4 L6 b3 [. k( @3 n* |6 P
belong to you and no one else can use up those resources. This makes it possible to serve much more8 e8 O, x& }) j+ n8 K" V3 c
traffic, faster.
0 i* n& W' |5 {, B6 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 a; e5 K/ w R" \3 U4 \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 |1 [: t& w# ~' B8 c
here:, E8 A' i) A7 }, b) V& v
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- h- w2 v) F# A# p
VPS&highlight=hosting* K# @7 _6 N- x' X2 m/ F! Q% K: D
Dedicated-Hosting-vs Shared-Hosting
0 q9 x' J N! Q8 e& Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# ^! l9 ]# i2 `% q7 {! W2 F: KHosting...Your-thoughts
: o* ]4 O' J$ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 S$ u0 B3 \! ?' H0 XHosting Providers for PPV
- h& D7 \- M oBeyond Hosting
8 v% x$ f+ R1 G5 v& chttp://beyondhosting.net/
. }! V1 X7 x' W" e9 W0 {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ B, a; d/ k$ @8 x! e+ a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' I1 i" ? Z" E8 A: bdirect linking with PPV. Also, these guys provide great support.
2 |2 m$ r: ?% k! S6 a1 [Prosper202 Optimized Hosting. n0 ?: l8 p+ t: x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! `0 Q1 W% ~2 u4 d: o
CPVLab Optimized Hosting/ @; u( L& W7 q# S7 t
http://beyondhosting.net/CPVLab-Hosting/
( A" b; p# G- ^9 xDomain Names for PPV( ^2 v- Y( H5 f
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 j; E( D+ e3 A' F4 y; ]/ @where you're going to host your tracking software and your landing pages if you decide to make them., p q2 R3 |6 V2 ^6 I5 x1 W9 I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 L& i' e" a: J. o- p( S/ l, ?* l2 a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 Q- ?4 U6 t3 Z! l8 c- I8 \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 @, k) i! a. E9 b$ A+ X% e; m
term or build a whole website.
+ U( l/ F/ g* Q0 X/ l; P9 ^+ @After you buy hosting, a domain and get those all attached to each other, the next step is to install
4 P2 c3 N& o( O& i O& u. Ktracking software on your domain. This is really important, because it is necessary to track your
' }& N2 f# ]4 Oconversions down to keyword level so that you can optimize your campaigns. Without proper
" E, z* i; l: v; F6 I2 V6 Rtracking, it is impossible to know what is working and what isn't.( a; y9 u# J& D4 `) }4 l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' s9 _" {7 w& ^& l7 E, A- H
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) W( i v8 ?# p0 ]! j. d: AProsper2026 p$ n/ Y) p; k
http://prosper.tracking202.com/apps/
! A; I' e1 p6 U& NCPV Lab
2 @- w: S! M) d- F0 t5 s- Thttp://cpvlab.com/9 F t; r* ]0 k8 m0 I6 p
CPVLab Help Videos8 @$ p9 u4 T# A% z9 q4 @
http://ppvlab.com/oweiw/oiurw/vdm.htm5 M! \- m. m; P, T+ d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 T% {8 c8 J; Zindustry standard.
; V& w2 Z, ]& m# v0 w/ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 ~, E4 W" q8 D, w" L+ OCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& o2 H) h4 @" H4 b
good support if you have problems with your installation.
2 T8 P- e! A) }! H& V! iTracking 202
. Q- A3 E1 x2 S) ]- l" FTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- c$ q% s ?0 R I pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ l) d2 g4 q3 J) T
area.
: A; w+ w$ V- o9 {0 `4 ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of2 H4 ^+ _; ~0 O6 s/ E
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 D9 w) k) ~) R: [- T4 w. D
interface, and their hosting.
6 j n! d' h$ f% a( f) [Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( m# w! O/ r$ j1 W3 W. S& b
and targets which you are bidding on. Leaving this up to chance in order to save money could( a! K/ L# {5 [- h7 U1 r
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% o' C$ V" v, g i% wwere using.
) R$ F9 P' Y% ` ]% zChoose An Offer8 c& p2 W1 b" Y, R0 G( j- v
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! g& n5 ]) f3 D! P; ~) ?
Lesson on Offer Selection( h) {! V0 l- c! |4 S" u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, x5 f4 U3 T! _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., ~' _2 G' R$ {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ C: y" ^4 Y; ?5 [& A
LeadImpact as the traffic source." c5 f, S) |. R: O- F* u \$ t3 K
Now the best way to learn how to put all of this together is to just get started. For some variation in, t! i; w; g8 ~. `. U
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' a& w6 b7 E1 q# Z: c5 a% W$ Gcampaign.% {% Q" T/ C0 \( |2 B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& |) ~" K' f8 s; i2 d% e Cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' \9 P( `9 w2 Y+ _& g
that all traffic is accepted.
; F( {0 {4 c* D8 C3 q# [ E. gFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! x5 O% J$ Q; `4 w9 P& O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- ?/ _7 E0 E2 r2 [9 V0 Z( J9 k' oget creatives like banners or images specifically for the offer.
- v6 n! {8 g! Q# S; Z$ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' B( }9 n K* T! b H' i
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 c; X, v2 f3 E( [
track my keywords. Without doing this, it isn't possible to see what's converting.; v) E5 a# N+ J" ~/ d
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 ~8 a1 W8 K- V9 i3 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. }% e9 J, W3 k0 w$ ?2 wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) H2 v( P1 m+ `4 ]
bottom of the page:
. G, [# n+ A1 k3 }' s! B2 kNext, I have to cut and paste this pixel into my offer at Ads4Dough.
3 x) Q; h* B- D0 H: YClick on the offer → pixels → Add a new pixel and this comes up:
- u) l5 y8 I( a( u' A$ V7 iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* p, R3 n5 z( e8 ^$ O
from your software into the box that says 'Enter URL of image to load'.
; q. z5 S, U# F, ROnce you do this, it should look like this:& C6 {. g' J9 ~: C( G' w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 u9 P; f8 m: v* ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 r! J- ~6 s$ H- \1 F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' j% S6 c6 p* L @* q
Prosper or CPVLab.
$ I0 e+ X4 w( o1 N
' n" O/ S8 g ]' h* U: b+ x1 K |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
