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PPV GUIDE [PPV新手入门][28页]/ Z1 k( y# ^, \' i, s9 E2 A. @
详细的请下载电子书！
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0 ]" O0 c( L" q% ~' ]- i
: N/ C+ Y* D, T+ x* i8 C! DNewbie Guide
% p& t0 W) z1 |1 _" I& ZPPVPlaybook.com4 z: m% `( w$ |. n. U
Tracy Shaffer* t0 f2 b( F$ v& J0 m4 Z4 G
David Ford r0 G; ]- B; _) U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; q8 L, H% E) O0 XGetting Your Mind Right to Start Affiliate Marketing
' n* z/ Z8 v6 r6 K8 bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# X: C" g, ?" G+ E7 q9 Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 F$ N5 T% k0 Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( f$ ?/ U2 L% nwith any success, these claims are laughable and far from the truth.
6 Z; ^* F* U/ x/ O2 tAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, x" w/ R4 }( K" s5 s& ^" @
flow management. The main benefits are the low barrier to entry compared to other businesses, and
" b" l! l+ P0 I' Q, [7 w" _the ability for a marketer to be a one person shop and make an incredible amount of money with low2 M7 g1 M( _/ K. Q0 J
overhead. Z: `/ w5 d0 j3 m) F/ j; N% c6 i
The winners in this business are the ones with persistence when nothing works, who know there's3 R# D: z, K1 Q$ i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' s [5 ]/ g: f0 ~8 d0 X& H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 I5 b$ @( @" U& `( C- m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) E: b/ t* K$ c( iMost of these things happen suddenly and without warning, and they all contribute to the amazing& z- F: |" X9 L# p1 f
learning experience available to anyone with a few hundred bucks and the ability to open an
0 f# f; m8 l" B+ L7 ~advertising account.' ^) Y( d' S. h$ ~4 M
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) f, O5 Q7 [- B5 @# i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ s; P9 b- A$ h- ?# hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ `: B% l' x% ^8 B% t% t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. ^" V: K$ Q- OWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& ]4 \9 c# r0 o; l8 |' e) G' `% l8 \started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# M0 e8 k$ t0 k; astarted building.
W9 F x: y$ o- p4 M h4 nThings you need to get started:
* N) C- d: ^/ ]4 Q& ~$ N$ n& u- P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& R5 F$ G+ m3 i; \' |, t* p7 Q9 h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' ?: D* j: k4 X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
L. p; G: B% v3 p: C) v! K4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 i2 P; K; @; p; O" b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 }! N) U4 u/ {: I. w! r, h5 r
with PPV.9 l1 i2 C8 F! l
Basic Getting Started Definitions7 Z$ Z6 `# p. D2 t8 K" L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) g& I) `" j) S/ Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 j: |& F. s8 F+ `# F# R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% q7 G, l3 Q( T+ I5 n1 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 D6 u& |' G8 O) H+ Q2 S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ ]1 D6 t) |& m' @receives a commission on that product. An example would be the Amazon.com Associates program,
( i" r' `$ _ Y8 [6 g; m: Y& U, d8 cComission Junction or Clickbank.
4 v! I$ F) t: ^$ [, cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 i: w2 Q# K, I( v0 Ran action like filling out a form, submitting their email address, signing up for a service or sometimes
$ Y5 `( ? G& @$ M* R, Wbuying a product. An example would be Ads4Dough or Neverblue.# b# U$ z; W- J! G" {
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( t4 `$ R; X8 {) Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& A+ I! m6 z$ I% d. }related to an affiliate's account at the network. Having a good relationship with your affiliate manager; c2 A; v0 {6 M& ]4 v2 }8 v8 C/ B m2 v
right from the start can really help you.
- b: j! K! h XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- [/ Z/ F* M: P9 C P) Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per" F' C% T' x+ ~/ Z
view, starting anywhere from .01 or .015.
( L- L# o/ w8 E x6 G3 d. {, e$ YIn order to use this type of internet traffic, the affiliate can sign up with a number of different9 Q$ h5 I! }' @$ v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( I: _9 R9 ?) H& W0 M
MediaTraffic, and AdOn Network.3 |4 f' F! e- q# Z/ F
Don't popups get blocked by pop blocker software?
' L, n; R) q& o# g% P5 }No. Popups are served in a new browser window as if the visitor had opened the new window4 Q! p9 Y; r6 |( {& Y
themselves.
$ R8 X. g$ }+ p5 F! YHow many popups get served to the visitor?
/ [. x9 Y! }7 ~6 O+ TThe number of popups served varies depending on the PPV network. Some pop more frequently
) x l6 k9 z6 I6 e4 t$ M8 j0 ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- T: `! h! r$ U8 P, G( Yserving this kind of advertising, so they have to toe the line between keeping their software: J4 z) i, s) s) T
downloaded and still making a profit.
! J) c9 v1 G6 s+ v+ H& dIsn't this type of software bad? Why would anyone keep it on their computer?
! d9 |3 `: p& u4 Q, |( uNo, this type of software doesn't harm the user's computer.3 v, y8 Y- Z( I k' O! Q; K9 ]5 J/ [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 a6 I& H- R% ~7 _toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% f5 @& ^5 f* d& n/ k- Jthat they can continue to have access to the incentive.
+ m4 C6 V% B" K0 ~3 U% V: i: p) y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! Y: t* M+ g7 G0 q9 U0 |How to Get Accepted into a CPA Network
9 X+ ]; e5 Q$ M% s/ [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; P; m) a: u" c0 Y$ O7 ?: J' j% J3 g1 Jto start looking for networks is Offervault which lists offers and lets you compare payouts across w8 v9 K- G( w0 N" y) [
different networks.
4 K* @* ?/ B* d! w4 r, jOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ O" `7 I# q$ s+ e7 \
application and be as specific as possible about your promotion methods. Usually some time after
& A! [( X) n7 F! preceiving your application, the company will call to interview you. The phone interview is a critical9 s& l. v: b7 g' ?2 q
part of the application process, and most networks will deny your application outright if they can't get
+ x/ m3 \; J; k* Y% |you on the phone.3 Q& @; Z9 d/ d
Often, the person who does your phone interview will actually become your affiliate manager after! Q) [: f( h7 B3 F
you get accepted, so it's a good time to put your best food forward.
8 Y& E' j, v8 l/ u* ~( l! t% L% }You might not relish at the idea of someone grilling you about your internet marketing methods over6 B" t8 x' H0 B+ K5 s% M. E0 v
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 @/ t( S, m1 _6 X# k, A7 |+ uWhat methods do you use to market offers?, ?9 A) M% O; }) W! B q4 }
Do you already have a website you will be using?
4 y* p/ [* Z6 i4 _) OHow much is your advertising budget? J1 I; Q* M- U+ K& n" z8 k
What other networks are you a member of?5 B( W+ ~4 [* g5 w1 _2 V2 D/ m8 K: b
Who are your affiliate managers at these networks?
. M" _: l% T: P& `( }' [Do you use social media (Facebook, twitter, etc.) to market offers?; _' y/ S6 y, o" b8 a0 I
How much traffic can you drive?& K2 t* G e1 Q; a
Do you have a personal recommendation from anyone who is already a member?+ E5 C. A( `) F2 g! ~ }
Once you provide satisfactory answers to these questions, the network will approve or deny your7 v" @" Y* R! w* U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 X3 \5 {: _9 U3 `persistent. Also, getting a personal recommendation from someone who is already an active affiliate( l" ]3 V) A8 m3 E& z
for the network can be helpful.
/ I1 v% T0 e3 R- x/ w6 d% pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) a) z9 B( N* g2 x& r' m3 \/ j( V& S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ p7 e. b8 Y7 S: @/ [owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: Z+ l4 I& E4 e' |
people can open a lot of doors as far as networks are concerned.
, o( K$ D* B" \ Z$ S. m; [2 y dAfter You Join a CPA Network
/ @- f4 D) Y. MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& w* o) B: k+ C: O( t+ A5 g* y' Eand make an attempt to get to know them a little bit.
* b- M$ X/ d6 u' p$ L7 I- d5 ^. HFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ T7 N9 Z9 {/ \' [9 z& g6 i0 H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! a+ Y5 W* ^0 H& p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# \2 W. H2 b7 E7 _
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" c# \1 f' z6 Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 r4 R8 ^: i* ^8 F% J
email./ T( n1 g: J0 z' J V
For more helpful info about dealing with affiliate managers, check out:1 {) S' V# r1 m3 @- e7 ^* Z' P6 |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! U+ ?% l; I! t* X# z8 dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 l; \3 v# E) P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 H& ]9 e2 y+ Z: N- q# p* o
Set Up Web Hosting
8 q, _1 k; N6 F: sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; l- d$ T, C0 z( Z% |" h/ E- }1 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared; n+ f$ P3 f( O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ y" b$ K$ N1 {2 R" K1 R, |
whoever else is on the same server as you.
0 @" F5 r) R1 E/ vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! w) Z7 ~" v N1 Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
1 t2 ]: e% L4 c( \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! S* R( z& Z ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a" `' ^# m9 }5 M2 N
house full of roommates (hosting customers).3 |) \& a9 a/ \4 @* N
In shared hosting, this is like having roommates where everyone has no specific designated area inside
$ ?8 \& t. g# S5 K j4 I* Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will# R. o) t& P4 J" R* I0 {
fit./ E' R( i" r+ R r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& T# \7 `2 j3 l7 V ~* jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, N1 |2 M: f6 B7 F( P# O: w* ftheir food. Everyone else's food in the house has less space to take advantage of.
- c6 x% E3 Z, P6 @( V- S- zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
- ~8 d9 n5 b* a9 ?# h; s7 z5 _any type of hosting this is a bad thing, and especially while running PPV traffic.! _1 C, g6 w4 M4 F- r( r
In the case of a virtual private server (VPS), everyone in the house has their own designated space
& ^6 Q& P% {( |7 S2 K) Ninside the fridge to put their food, and other roommates can't come into that space. The server is* t. P9 o7 U9 d7 w1 d' k
partitioned, so that each customer can only use a specific amount of resources at any given time.9 M% r' y6 r/ p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 p8 b r2 p( k8 \0 W1 |belong to you and no one else can use up those resources. This makes it possible to serve much more
% ^, }6 H7 p+ u1 a* Atraffic, faster.: `( n6 V7 J: R6 i; @/ |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# x2 r4 |1 s5 K* |! F; x
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 D$ h( ]6 i, M2 {5 K7 B" |+ X
here:8 W, L' n9 U- h5 l& w0 |* `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 H* n8 g' Z6 f7 ~3 VVPS&highlight=hosting
, C/ ~& e- O$ t, |8 d W3 dDedicated-Hosting-vs Shared-Hosting- A& h* C* S" M2 ^4 ~+ F) e; p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, C0 {, R+ B, N! ]! ~Hosting...Your-thoughts5 W$ E3 p0 o. R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 H6 B. `$ Y! F ~$ W
Hosting Providers for PPV
# K4 P1 M4 t- W/ }* @1 S1 B0 Q0 k$ ?Beyond Hosting( u/ o9 A* W9 Q/ v% b$ `
http://beyondhosting.net/! P r) _1 d/ k, a, ~) q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 G: V6 H0 W M* v( e0 ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 o* r6 Q# g: k8 Kdirect linking with PPV. Also, these guys provide great support.
' V: r3 x: c8 E0 sProsper202 Optimized Hosting
* F6 T" Y, i( s& Vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/# n* j6 V' \$ N' S
CPVLab Optimized Hosting
! {: y* @& p* L' o0 x3 Thttp://beyondhosting.net/CPVLab-Hosting/: E8 S6 d+ H, b' f6 O3 D* j
Domain Names for PPV1 a: c, \: d2 m* F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! A# c1 ?& i3 D* F3 K: G3 p: r `: r
where you're going to host your tracking software and your landing pages if you decide to make them.
' L' k/ o* E' S3 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,& ]( N; t3 C ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- C' N L3 p" Z; b/ B, a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" i8 O, I: z6 k) m
term or build a whole website.
+ [1 ^0 r/ r& {) S) R* ZAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* d+ x: r2 j1 c5 `6 C2 u+ ltracking software on your domain. This is really important, because it is necessary to track your7 B4 O F5 R4 ]. W
conversions down to keyword level so that you can optimize your campaigns. Without proper9 F, V, x/ I& j9 {
tracking, it is impossible to know what is working and what isn't.
: z8 r# g8 e* r' [To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* E7 q! _ j& n" k$ O, t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* J$ d) Z; d# T" \4 [: T9 O5 U
Prosper202
- I4 ?$ {* w9 d. _http://prosper.tracking202.com/apps/) Y1 o" j, E) f
CPV Lab
* _0 A M0 h0 v( o3 Yhttp://cpvlab.com/
4 S! w" l5 \( HCPVLab Help Videos$ R! w% H8 r& q9 E
http://ppvlab.com/oweiw/oiurw/vdm.htm
, g& l* P6 b, @5 u6 n0 q NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* N$ Z. U7 _$ u# w3 uindustry standard./ X: b, k% \5 Y8 Z$ S* Y% d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 R. b( z4 F+ c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' t2 }6 s- U0 t; G
good support if you have problems with your installation.2 _: r5 b& r: N) \
Tracking 202
% c# ?7 g `- ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! A" H1 x" H6 p9 v9 w2 pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user Y- v" K* z7 b8 C+ D1 U; H" ~! h) p
area.
1 K1 k' I/ O! n5 ~* wIf you choose this option, keep in mind that your tracking software, one of the most important parts of
* H* c& c1 p( E7 C+ Y! vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# G, @' k, C# R: Q. }3 x' U9 i
interface, and their hosting.
* i# o% V) Q+ K/ w: }/ B6 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ Q$ _( G. E, U! C$ b
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 r3 x; n, ~: V$ u/ E p* n/ mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
* J9 `# C" A4 k4 D6 C8 awere using.) @. O& Z( U$ p- M" B/ B& z
Choose An Offer
8 J2 l/ ^0 w$ T _4 F. Y1 wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 t* ?& I/ C. F2 b. x w9 }Lesson on Offer Selection
* _) U' F s! N, p% a- h8 V" khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 ?. k* }5 m) Y! C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 C8 ^ K7 m, @. {9 C
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ L+ [6 s; T5 O. p, @/ ~6 RLeadImpact as the traffic source." Q5 I! q1 A6 U- x/ c
Now the best way to learn how to put all of this together is to just get started. For some variation in
+ E7 j/ z8 K$ d+ K! jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 y: E& _+ q/ ^' _
campaign." X+ h- J: J! F3 c7 x0 [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. _0 c0 K. ^" |4 \' |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 h9 ~$ @3 J' v6 o% F' gthat all traffic is accepted.
* F( X" k, A" [! x. TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" H0 A; n2 e) H1 IThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 t6 `: \1 f) S$ W6 ~, n3 gget creatives like banners or images specifically for the offer.( z2 \/ D0 R+ M/ \0 Q7 B9 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ l$ g4 y# Q; W, F8 \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& y0 b; ~% n0 ~' \: itrack my keywords. Without doing this, it isn't possible to see what's converting.
) R* v6 [& U* Q4 V" P5 i2 RIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& h: i4 g4 t; X& g3 H/ S4 E: u) t; v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 L/ p0 z* j7 r) L* A; e9 |6 Y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 q, n# T G* _0 Gbottom of the page:6 ` H6 h0 D! r Q* h& x% ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 u4 ?1 v9 M" H+ ?, C _* F
Click on the offer → pixels → Add a new pixel and this comes up:
& ]3 w6 c1 f [: A, t& W) w$ ]# XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 n6 c z- X7 F) t
from your software into the box that says 'Enter URL of image to load'.3 Z& A0 S8 {& n+ S( |5 ]" C
Once you do this, it should look like this:
5 @7 b( t% O9 J+ I. w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, k) d* m2 ^$ g4 M) U2 dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 q- g# n& H( DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ v, [8 x$ C4 Q0 ?7 i2 Z
Prosper or CPVLab.
8 `* \* P+ T& J) Q) Z
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