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PPV GUIDE [PPV新手入门][28页]+ x$ P/ J$ c+ R1 M) s {5 m
详细的请下载电子书！ m7 x- B; P, e/ o& n
; g9 v0 F0 b9 {8 f
" [& Y5 j5 b1 D JNewbie Guide0 `$ W0 y6 Q9 h! X) @, `7 S6 d
PPVPlaybook.com3 R! [4 }% C8 z
Tracy Shaffer. J: G3 p8 L3 L. A4 O! R$ S; E
David Ford1 r3 k4 W+ a0 p6 ?1 [9 a! M( c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# y4 u. T5 e3 j9 j( h' e5 i& V) f
Getting Your Mind Right to Start Affiliate Marketing9 Z6 S! n0 B+ o& t; L' t' O
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( l& A5 N9 P# G3 qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 ]8 Y% H( q% [) g0 B, R- E3 Kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! J4 b% `. F% F: }% H
with any success, these claims are laughable and far from the truth.
' `1 s* n- s: U+ FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ k- A( i1 I; U* ]& Uflow management. The main benefits are the low barrier to entry compared to other businesses, and
- D6 ^4 E* c% I( `the ability for a marketer to be a one person shop and make an incredible amount of money with low: z* [7 x- y; ^
overhead.
, a" ~! m' h/ A3 S/ C5 e) y- m$ `The winners in this business are the ones with persistence when nothing works, who know there's
* t4 u/ `* K0 O; ^0 f5 Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; ~' u7 R$ A c; L ]: ~, Y3 [The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 [" |+ ^! v: v8 p' P7 f3 L9 z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# V, t) _ Q9 A; |. U- H6 s) wMost of these things happen suddenly and without warning, and they all contribute to the amazing
! o/ y \* N& l1 X# b5 glearning experience available to anyone with a few hundred bucks and the ability to open an9 V2 L- m" n# g# U
advertising account.
3 L0 N" ^# O% B; F& U8 fYour competitors are willing to work at this around the clock. This isn't a push button, instant business* ]: W/ I$ s( o! f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet P# y& D6 U1 V E8 n( n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 b8 P. ^1 W9 q, Otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( d+ q1 W/ h& S J8 M' M" ~/ E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& A" a1 q' Q2 lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ H( B" K8 Y* A( T$ a8 c& F' Tstarted building.0 Z( _: ~% P7 H/ K) C
Things you need to get started:
( P/ O( u5 U8 K$ S, c; _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ ?3 z, ?: z+ P7 q0 s. l
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: W' u' W P3 N6 F' a3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 u2 U# j) c. t' N: `1 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 Z" N; n0 ]. F }1 o6 _This guide describes from start to finish, how to get started in affiliate marketing by running traffic
m! f2 x2 s/ @4 Owith PPV.+ Y; B0 Z, s% s+ ~3 B4 A
Basic Getting Started Definitions
9 J" ^6 A2 W2 @8 `/ e% |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, G/ [ t K1 c& f# l/ y I" g" ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 L3 |5 d% y7 \% i; Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
g! z" p- I. @: w3 s4 Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# H! J/ |: \) Y% XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 Q; W$ N. b! B/ Z, Vreceives a commission on that product. An example would be the Amazon.com Associates program,
% p- g4 { |% y$ O( S* J) n/ mComission Junction or Clickbank.
# p5 r2 w2 a5 d& c) h' W: W- zCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 c9 ~; I1 X5 L. U* P
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ G5 s, c4 V, l& I- {buying a product. An example would be Ads4Dough or Neverblue.- \, t4 [5 p+ O7 C- T% ?5 A S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 T3 s5 ?' Q( @2 [/ l
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ f5 d# k" n6 Q- E' W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 h% w0 h" T6 j4 L% u: v
right from the start can really help you.
" f- M9 ^+ t0 X% @PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 Y7 F- p3 l6 A$ g9 [" {% K! x8 ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* }+ `) R; f3 T5 p! t a- G. _view, starting anywhere from .01 or .015.
: P( f1 X9 i% z$ G$ E* OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( e! t2 v+ E5 v+ E! I5 M& Ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" ]$ f% v8 L: ]MediaTraffic, and AdOn Network.
) |( L$ o( e4 M/ ?Don't popups get blocked by pop blocker software?
7 L9 K2 x1 z3 X' R: J( O9 J6 eNo. Popups are served in a new browser window as if the visitor had opened the new window
2 \! Q$ L/ z7 g2 _themselves.
9 l3 D# w8 ]+ ~4 D; ]' fHow many popups get served to the visitor?0 H2 J" J, J. n, ?$ \" t
The number of popups served varies depending on the PPV network. Some pop more frequently
% U8 t3 @3 P9 k. W$ ?$ t8 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" M- L) j( V* ?- T: Mserving this kind of advertising, so they have to toe the line between keeping their software* a/ k5 r8 A8 S& U2 P
downloaded and still making a profit.
( P& R) x6 R |5 t! uIsn't this type of software bad? Why would anyone keep it on their computer?3 n+ d' D* a) W
No, this type of software doesn't harm the user's computer.
% w0 Z7 H ]4 D2 X2 X' h: `; VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ P0 s/ `+ W) H; }( V( f4 t
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
V f9 S+ ~% {that they can continue to have access to the incentive.' j7 f/ A6 r6 _3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! p/ |3 ]" |5 ]% y6 @How to Get Accepted into a CPA Network
4 f2 L! |6 N: t2 f: S) RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 e/ | }- ^ `, N0 u$ Bto start looking for networks is Offervault which lists offers and lets you compare payouts across9 ?% T9 o0 \, t4 `0 K
different networks.
3 S" g! N1 }8 MOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 o, T% n2 P8 x# k, t
application and be as specific as possible about your promotion methods. Usually some time after- v9 r* q; z* |- H" D3 `
receiving your application, the company will call to interview you. The phone interview is a critical
/ q; u8 u# F [* B2 mpart of the application process, and most networks will deny your application outright if they can't get
& C/ w, t' x3 u; _6 A% o, c8 Dyou on the phone.! s) p% m. A0 l0 Z* A
Often, the person who does your phone interview will actually become your affiliate manager after' [, I' G4 t z' R
you get accepted, so it's a good time to put your best food forward.# t4 [" h4 E7 N
You might not relish at the idea of someone grilling you about your internet marketing methods over, `9 U4 `8 V/ @; L) M" w; u
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ Q) c# c" q' }1 X H& s* ?+ _1 YWhat methods do you use to market offers?
. P+ J2 j( N7 b9 w8 I7 TDo you already have a website you will be using?
1 G Y0 s. J: d. Z/ r. ^# }% qHow much is your advertising budget?
+ W3 y1 D) E- W: R8 i. eWhat other networks are you a member of?7 c/ e- X3 s: C9 O- [9 A* ~* W+ U
Who are your affiliate managers at these networks?
% T0 {3 E" W; W6 s& \; lDo you use social media (Facebook, twitter, etc.) to market offers?/ F" R; O0 s3 G& Q) f
How much traffic can you drive?; V. A3 x" w0 \, S
Do you have a personal recommendation from anyone who is already a member?: k! i2 p& G: z' P
Once you provide satisfactory answers to these questions, the network will approve or deny your' k1 G; G- G, S+ r3 s; L
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. {' t" P. n& z4 Y' L1 F* ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate( R4 y$ N- ^6 M8 U/ u
for the network can be helpful.0 {( O9 M. ?% ^4 ]" K% r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- M' d+ o* s* LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 e8 @- j( m6 B/ ~/ f/ _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ h$ t1 F. T& e; @
people can open a lot of doors as far as networks are concerned.
$ |. w; B* u0 U- o; [After You Join a CPA Network
. l8 ?/ X" E kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! r# m7 U- i" _* |5 dand make an attempt to get to know them a little bit.
. `, h# A; j2 d7 ]5 a5 pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 F0 y6 S5 O/ uweight in gold. Start feeling them out from the start and try to get to know them. Once you get( M- k8 R, ?. d; ?/ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% N. T5 L9 z& \' Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# X, ~/ e0 H9 C R# [4 h; D7 k0 wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; e! w. D1 a8 l0 k7 H: p
email.1 n* s4 n. x7 J
For more helpful info about dealing with affiliate managers, check out:
3 g) S# o t3 S6 N* Bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ @4 d) W* O! L: E( |
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 K+ p; ?9 w$ Y# _9 \7 N' m9 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, F2 y, z" T: x
Set Up Web Hosting
/ f f- z( W- W* kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; G' [$ ^2 X, Q3 H; d% @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 L% }) H! E+ }3 F0 xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 A. t, O/ R9 n0 d/ L S! h# A
whoever else is on the same server as you.2 e3 |1 d- R( d# `+ z( r* f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' O& ~6 v2 U5 A# d5 Z. f' E6 d
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, ?" _) N- N, ~/ Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ a2 x) C4 c) z- j6 ?To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 E! f; r# G9 N p1 A3 Nhouse full of roommates (hosting customers).
" J+ d' O' }# eIn shared hosting, this is like having roommates where everyone has no specific designated area inside
- a4 H- ]) d1 v, J* h4 e8 Nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; q5 y" |/ Q# m. c; G) Dfit.
- j' _8 m4 x( c" B, L lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 M2 r, U. C+ f* J( b3 N2 wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; X4 _# y1 R2 d( w$ ?$ ktheir food. Everyone else's food in the house has less space to take advantage of.
" B, O0 A& _+ T6 I* d3 W P* gIf you have less server resources to take advantage of, your ability to serve popups will slow down. For/ V" r8 |; U" f, l
any type of hosting this is a bad thing, and especially while running PPV traffic.# Q- L+ z3 g; N, n5 H/ E4 G# L
In the case of a virtual private server (VPS), everyone in the house has their own designated space
1 y# F r8 n* j, g. t* Y7 R6 L7 Einside the fridge to put their food, and other roommates can't come into that space. The server is
! ? f! A8 o/ apartitioned, so that each customer can only use a specific amount of resources at any given time.
$ y# {8 f! U0 q% m5 y, p2 Z5 S5 KA dedicated server would be like having the whole fridge to yourself. All of the server's resources! S p6 P8 V/ X% p
belong to you and no one else can use up those resources. This makes it possible to serve much more1 ?( e# X7 V7 F
traffic, faster.
6 ~# m8 h" |% w" X4 j2 f% tAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 a- q6 n, Q. ?1 e6 O! \! c& |% j9 }0 \! j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. \' S' j6 d+ c1 s/ Y- m* `8 ihere:+ `" a& Y) Y) X' i" Z- ~7 d( G
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- G. Q0 z0 S7 p) H' ^VPS&highlight=hosting
+ v n2 m% T3 ?Dedicated-Hosting-vs Shared-Hosting1 b1 o0 S3 }- b0 F" c
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 c0 K0 z* \* H8 t4 QHosting...Your-thoughts, c' P; f2 W1 T0 T( a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 [" C" \- f4 T1 I5 a* P# W/ b$ A
Hosting Providers for PPV; g% `3 d( E8 a2 j8 p
Beyond Hosting7 [9 z- { f- P& F7 h0 D) m
http://beyondhosting.net/
0 l5 [% V3 O: P" I( EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 a5 Q. ^' M* u- P2 h. Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 ^- W' P' N" ?2 ] f* t/ Ydirect linking with PPV. Also, these guys provide great support.: c& P( y1 l7 t% m$ I& b* m+ b
Prosper202 Optimized Hosting, y3 r1 u. f8 p; H* \4 u& R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 e. h% ~1 v& u" U2 E+ K. GCPVLab Optimized Hosting$ _, q. r8 N V& b7 p* l$ c
http://beyondhosting.net/CPVLab-Hosting/7 A4 s( @5 e0 G/ d
Domain Names for PPV
5 b" X) b& ^0 t+ t$ N1 v( bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ r7 f# \, `6 C6 h' b1 {
where you're going to host your tracking software and your landing pages if you decide to make them.4 W Y6 b* ]' L: `- \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. S4 u* T3 I6 {& @2 ^+ ibland one is fine to start with, to host both your landing pages and tracking software. The .com, D& \3 [4 o3 j
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- O( Q! s9 u; G" q7 N9 o8 Pterm or build a whole website.
$ B$ p! o# C' [6 Z% FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; h9 b" Z2 ?2 M. H& P% {tracking software on your domain. This is really important, because it is necessary to track your
$ o! m$ e8 {# |; _! Q: y" Q9 ]conversions down to keyword level so that you can optimize your campaigns. Without proper" F+ P" O C3 a( s, Y
tracking, it is impossible to know what is working and what isn't.
" V7 x W; D; C7 U% Y# c; kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% Q( U) Z4 D+ N/ ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; @9 b6 J I4 pProsper202
# _! V W# \3 N0 yhttp://prosper.tracking202.com/apps/, k/ g q9 h( C% u
CPV Lab
* S8 _ D+ P0 A/ |0 j9 qhttp://cpvlab.com/- |5 A6 |, @- J, R7 ~% ] e/ t& ]
CPVLab Help Videos
4 ^- x9 ?5 B6 W7 shttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ D' _& Q. k9 v& Z: AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" f6 N4 G$ M2 x6 d( p9 M' Q; S7 Mindustry standard.* u$ L" { X7 \0 r. p+ R3 C! W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 A2 e/ o6 I# P! J: y7 \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) D* d4 b$ Q) k4 i) a7 D% ?good support if you have problems with your installation.
+ |! L2 V# ^) p! `% Q7 ITracking 2023 F) c9 B# C1 m+ T& C8 o7 |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 T6 E' c: |7 F1 t% j
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. w# a# z% R& `+ Karea.: M- {! O+ z( |+ |
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( T9 x# C! }4 X# Ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' I" L+ B+ C: U. f8 n" m! j
interface, and their hosting.9 v! Q. |# y& w f* J/ ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 D) S9 `) w0 Z" H F4 S
and targets which you are bidding on. Leaving this up to chance in order to save money could
`, {" p& m D) m4 h1 bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 [- @4 K+ M7 D5 iwere using.
( f' [0 q" ?/ k( |5 ~Choose An Offer$ l" ^$ T& O& U* I- ~. g
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- b& H% m6 n R( [( C" J
Lesson on Offer Selection1 P; N9 I" s; w
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! L j9 x. `5 n9 W7 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% S* f0 p4 [+ ^3 g! WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
t6 S; r# V% {4 l- e s6 qLeadImpact as the traffic source.
5 N1 m# L7 G( }+ PNow the best way to learn how to put all of this together is to just get started. For some variation in- U3 p/ G8 _5 @$ _2 ~- D- S0 ]
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: G+ {5 w3 I B+ s6 wcampaign.
& c: ?$ z6 T5 V- W! T% z" W5 E( IWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ R9 ]6 _8 l0 V* g! {: P* L5 }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 q# F' F4 f6 J" W- R5 y) ^6 B2 Cthat all traffic is accepted.: X0 D2 ~% ^9 X1 V/ R6 x
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) _2 P0 Z, h, WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( I- |6 L+ A! c( v) ?get creatives like banners or images specifically for the offer.8 y6 j5 H" y/ P( O v& D- Z% u9 X9 O9 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# i- \5 H( J# S6 ~
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ S9 j& u1 x- F; U3 l
track my keywords. Without doing this, it isn't possible to see what's converting.
0 Y/ n u1 ]' h3 ^% hIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ X' ?% c3 A$ @+ z! t: t9 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 I0 _8 @% V3 }8 r F& o; MIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 ]+ e) ]) m+ x5 h, ~ j5 C$ Zbottom of the page: [4 S: @1 `; \
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 _9 J" T `0 _0 u1 d L9 B
Click on the offer → pixels → Add a new pixel and this comes up:$ k" _ T: e: o' y. s6 b* ]
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 f/ f& T+ }. v' z
from your software into the box that says 'Enter URL of image to load'.
! |& i; r: q6 E8 G5 E# b: Y( O: c) q$ B- KOnce you do this, it should look like this:
+ D$ h+ O- p9 g6 _& L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. Q/ @& @, u1 p+ {4 O! Y$ Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ s B6 G+ ]( O1 U+ O0 x2 |3 ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* z; G8 _$ S$ \6 o3 q* \; J
Prosper or CPVLab.( d. D9 S8 {" L& ?. D
7 R- ~( H- V- h& c& E7 R |
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发表于 2012-12-27 18:47:17
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