|
|
PPV GUIDE [PPV新手入门][28页]: C+ D, n* @5 o' [0 S% ]
详细的请下载电子书！
, l0 T1 Z9 R3 M0 V' F8 H
+ V; d4 a. O( d
- }+ b7 c9 d$ bNewbie Guide
$ q; M( H) S* j4 \5 [5 d' \PPVPlaybook.com; p/ B# q1 o" w* |% h/ J. \$ D
Tracy Shaffer& k- z9 t5 L/ U. O* q4 g" Z
David Ford
/ v* r) G9 G$ N8 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& J6 j, |+ u; ?. F; N( tGetting Your Mind Right to Start Affiliate Marketing6 e# H7 f; n) t: I9 ?8 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ i/ }+ ?& m7 ?/ d3 Q" S w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% |1 T; j3 B7 \; S' byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 @' I M J' Z8 t5 w! R$ P; t
with any success, these claims are laughable and far from the truth.- W, X1 b' C- J" c) c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' ~' U4 j9 t- x& j* c! R/ N! Eflow management. The main benefits are the low barrier to entry compared to other businesses, and
; O! y: J* {; P. y( y6 v) G/ x( othe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 o: f3 i2 `, y! E8 Roverhead.: m( @2 S5 g7 y9 }2 Q9 Z9 h
The winners in this business are the ones with persistence when nothing works, who know there's+ r. f) l3 r% T0 H G7 U, @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 k! {/ s1 s# O# o2 w8 fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 n: X5 B' B' O* \6 {: R% Z* i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 R8 m( C% |. O8 I6 r1 _+ t; EMost of these things happen suddenly and without warning, and they all contribute to the amazing0 w- ~7 H+ e# Q& D: J- U7 y% b
learning experience available to anyone with a few hundred bucks and the ability to open an
( y& M- f2 X7 G' K0 @& yadvertising account." I5 F" Q8 z4 [" W% u- m; z4 k
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% ?( ^: d# K- m! R1 X3 ~% Z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' ^" }7 |, S7 `2 E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, A0 Q4 L% Y9 ?" T# n1 c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# ^; q4 f" ~4 W& W7 HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ a3 S1 F* V& B( Y% Z; w0 O V
started building PPV campaigns right away from start to finish. With that said, time to jump in and get8 G/ _( }# P* w
started building.# n: e3 n$ P8 n' K$ p! f/ {
Things you need to get started:, I2 k/ G7 U: L, p
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) ^- B8 x+ E+ F" V8 i- _7 k. u2 r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 z+ [4 x u3 a) l, v$ ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). u* F) l8 o( o9 s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ e* [" l' F. Z* Q0 I" ]' s5 S1 X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 x- W3 l" E: G7 K3 u8 A; }with PPV.
1 ]" G7 v$ l- k) r' z2 a: [Basic Getting Started Definitions/ ^* a3 c# G3 u, v& [
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more* ~$ i* t( t. b% c1 w7 s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; i5 p4 s5 v# g% k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ ?: g/ a. h8 N, B5 {* c; M M0 i7 ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 p$ n. n' M# G1 n" o3 V4 N5 W+ h1 B
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# I, E6 x' t# x! z7 Areceives a commission on that product. An example would be the Amazon.com Associates program,) { t* c! D' _, I8 m* a
Comission Junction or Clickbank.5 n+ z- ?) @7 m' h4 C& i5 \
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
v- E8 H# E3 E7 o0 H7 oan action like filling out a form, submitting their email address, signing up for a service or sometimes. Z% S5 O7 t- K$ w9 l4 x
buying a product. An example would be Ads4Dough or Neverblue.
( S7 }* O1 Y& j5 z) NAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 D0 c# f8 y% j2 K
account, getting the affiliate approved for offers, bumping payouts and just about everything else& P) K; o8 D# {: S( ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- p* ]7 e! p' i2 L. U) Gright from the start can really help you.
8 ^" ^, i1 I6 e/ S3 Y0 PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ F" c9 f: `5 A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 R0 s+ J) G" N5 v) ?" Pview, starting anywhere from .01 or .015.
- s. M0 w$ h5 g4 y# ~In order to use this type of internet traffic, the affiliate can sign up with a number of different7 c! N9 L# G- A; e. j" h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. p8 N0 [4 Q4 Q* d4 JMediaTraffic, and AdOn Network.
; p7 F! ` ~9 r( x( n, iDon't popups get blocked by pop blocker software?
Y- Q0 f; p0 _9 X0 F: }No. Popups are served in a new browser window as if the visitor had opened the new window
7 k2 J, F2 U7 W7 lthemselves.
: m& s0 ^" |' CHow many popups get served to the visitor?. d: v, R! n# I+ L( _0 _( B
The number of popups served varies depending on the PPV network. Some pop more frequently
! H6 Z9 A" Z5 [+ ~; ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, ~6 ^( n7 Y; O g! a. ~
serving this kind of advertising, so they have to toe the line between keeping their software
% U0 Q# U" c8 |! B. t# Gdownloaded and still making a profit.' z/ f8 I4 I& S; W
Isn't this type of software bad? Why would anyone keep it on their computer?) S* N+ @9 i$ Z j1 ^" K7 ]
No, this type of software doesn't harm the user's computer.8 _" }- F! ~0 T3 E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; L( b- T9 q7 u7 u" q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 M+ u0 R* I2 c1 {3 Z6 K
that they can continue to have access to the incentive.0 J, y! ^+ N, C% ]& b Q/ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 I6 s5 s4 i' _: ~+ JHow to Get Accepted into a CPA Network, C& v1 `5 a: i/ G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( _8 B' l: E+ A' B9 N- u5 kto start looking for networks is Offervault which lists offers and lets you compare payouts across& t! T8 Q" m5 a2 p
different networks.
+ { O* z$ A4 L4 f: {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ @, G" J1 u, j5 I) q% u6 Capplication and be as specific as possible about your promotion methods. Usually some time after# P. z. }4 a9 z; G8 I% b
receiving your application, the company will call to interview you. The phone interview is a critical
, r+ b4 c8 E8 J' n. K2 wpart of the application process, and most networks will deny your application outright if they can't get6 @1 y0 b% q3 e/ k8 G
you on the phone.
: a) V+ y0 C7 m: l5 OOften, the person who does your phone interview will actually become your affiliate manager after
4 f# @$ f' q* f8 ]0 m6 dyou get accepted, so it's a good time to put your best food forward.' A4 A: I' c1 Z# p# v5 S0 e1 n; ^' P
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 R6 S( a$ n9 ?0 Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 G$ C8 O( X, `; ?9 O4 @What methods do you use to market offers?" u( N0 k; Z, d7 R0 v" N8 J
Do you already have a website you will be using?) Q H3 S+ B! J0 q* r
How much is your advertising budget?
; J4 w" \' G/ ~. @, `What other networks are you a member of?
2 s. [$ v2 D) @% oWho are your affiliate managers at these networks?
: R& O" V5 @% O. z2 |$ `4 ]Do you use social media (Facebook, twitter, etc.) to market offers?
4 u1 x; z7 n. o- hHow much traffic can you drive?
( t5 I6 X# y. }Do you have a personal recommendation from anyone who is already a member?
2 _! h- Z; e Q4 t2 xOnce you provide satisfactory answers to these questions, the network will approve or deny your
}& s+ B% X" H- zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. k9 F: n" S8 [" X! s3 kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 m4 S' I$ s# H% D# ?
for the network can be helpful.7 j/ O3 f2 R; V. l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 @. c% ^- L1 k: Q( A* xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: b# ?$ W& o) }" z) cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- `, q7 r' g0 o
people can open a lot of doors as far as networks are concerned.
! O! @- N$ M& w' b# A- {" MAfter You Join a CPA Network
" Y8 @$ ~$ Z7 u. n2 f$ zOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; C% x% T" H- D% A& s( x: Nand make an attempt to get to know them a little bit.% V8 ]- ]6 S. E; H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 w \) s7 M! c" }( Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
: ^. V, S! m: k- e/ Y! {" N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( K& U/ i, q& c0 T; W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- o) h4 P1 a4 u2 p$ ]4 `bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 H0 T) |# |+ v. O
email.7 l2 C( a% v5 x3 X! r# D% l B5 f
For more helpful info about dealing with affiliate managers, check out:/ Q' U2 l3 g$ I$ Z* ~4 A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 ]# r% M5 j- u% U! _9 R1 m' |
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ r8 V t/ r- k2 `& D0 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" y$ a X, Q4 D$ Y5 U3 x: f! |Set Up Web Hosting4 _. d c+ O1 h6 J1 r$ g: d
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& g5 i$ v( k0 s0 B5 Mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; ?7 a( f$ c4 w* N. ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 l0 |6 H: l! \# Y3 G
whoever else is on the same server as you.
' u& n' N \' s% `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 i! M3 Z6 ~; D% ?* y9 G2 n
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 H4 S( [) ~3 t0 ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 U1 ?7 S7 T. X! }$ nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- ]( n* C- X2 n6 d# chouse full of roommates (hosting customers).' d" s6 g4 B6 D' L+ j# q; Q6 u
In shared hosting, this is like having roommates where everyone has no specific designated area inside# Y8 v: v2 u6 B7 k s5 [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
- N6 [! r5 P5 Sfit.9 j& Y3 O: W# J+ Q2 M! g4 U- F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, ~$ E& m& Z. @0 Ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& ~6 h1 \+ |, {) e* X0 z7 \their food. Everyone else's food in the house has less space to take advantage of.8 r# T" M; r' L6 R* I' M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 P1 E3 P! b+ p! }3 t$ Eany type of hosting this is a bad thing, and especially while running PPV traffic., Y- l* N( k/ g& D2 q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 f( @9 g. z* Ninside the fridge to put their food, and other roommates can't come into that space. The server is1 |3 O' S& _% m$ @" V
partitioned, so that each customer can only use a specific amount of resources at any given time.
% \ N2 q- T) i' q& u7 k3 D, nA dedicated server would be like having the whole fridge to yourself. All of the server's resources
, G2 z+ d- ^9 o8 C6 D5 ?belong to you and no one else can use up those resources. This makes it possible to serve much more$ R$ r- k9 N" h+ o2 e. M6 {7 s8 h; s
traffic, faster.- v$ q; e5 q; b- X: n# V, w
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' T2 b2 [# `% v0 ?7 P! O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 C; G/ X6 l. \" C
here:
' `' N+ h% ]1 h9 ~3 Z; {- u( }) khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 q0 {$ A' Q% \5 TVPS&highlight=hosting, Z* D9 d f$ D- W
Dedicated-Hosting-vs Shared-Hosting1 P) C9 M+ W N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 r, d) H; R# A+ @3 E
Hosting...Your-thoughts
% } R/ m; d1 z u, H9 `, `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; @1 A% ^2 y1 i0 X0 I5 v+ }; ZHosting Providers for PPV
6 a- _! S- Z8 y4 x) Z6 h2 NBeyond Hosting5 s4 W1 y; @- c' K5 ?( H: m* U
http://beyondhosting.net/1 i& H' v) i2 Z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* p4 I$ P* P) }7 d/ v% Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& q9 y* Y5 p* z, e7 B7 o: [
direct linking with PPV. Also, these guys provide great support.
8 J& y3 [7 s) @; i3 c( I2 PProsper202 Optimized Hosting8 c, T x+ S! C5 O8 d# @2 }/ Y) g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! F5 x9 _8 A' a
CPVLab Optimized Hosting
" `8 v' t7 b& ~7 `1 M3 h2 dhttp://beyondhosting.net/CPVLab-Hosting/
+ ^( M7 Z: Z0 g- R& dDomain Names for PPV
7 x1 O5 x8 C; w- K7 VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ \, \6 a8 t: v+ O
where you're going to host your tracking software and your landing pages if you decide to make them.
; @, B9 D6 T. F& v; L5 COftentimes people wonder if they should have a specific domain name or a generic one. One generic,: J1 `! z# r5 S9 n: K% i+ g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& E9 O7 B. r# \' f) H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! W9 }% u* y: I* B/ I$ i$ V: hterm or build a whole website.* G% Y4 ~7 G3 F1 ^- A
After you buy hosting, a domain and get those all attached to each other, the next step is to install' z+ I- b1 C) I! z
tracking software on your domain. This is really important, because it is necessary to track your
5 i+ O; g9 t, i# i. }- B/ Rconversions down to keyword level so that you can optimize your campaigns. Without proper6 l# _* Q9 D ]7 V; V5 A- A3 Y5 U
tracking, it is impossible to know what is working and what isn't.
& T7 g7 ^3 S: L% a) ] ]; [! rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# a, J1 |* R# T+ F: ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& J+ C# z& L" A% k' rProsper202
2 h5 u4 p! V4 j9 K6 T: \& yhttp://prosper.tracking202.com/apps/ D) ]8 M$ q/ d8 I/ b0 g" @
CPV Lab) ~2 d' N$ l2 Q; s: B
http://cpvlab.com/
: O2 b9 ?5 E7 E; }; ZCPVLab Help Videos
J9 m% f9 t1 p/ fhttp://ppvlab.com/oweiw/oiurw/vdm.htm
" D! W/ H; c# [9 N8 B) sAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( X( _+ R! e4 d( x' `7 u3 j; G
industry standard.- I% q- v1 n1 G* ?6 V5 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* b# R8 s1 M' `3 x( `' E; W$ ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: }) I; v" r& A7 U
good support if you have problems with your installation.
0 ?0 j# ~) p4 j: ^/ XTracking 2020 V* p0 _/ ]( N/ b" v! M6 x
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( k# A0 j, h, E% R& D: C; A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. }# D+ `: U" Q9 Yarea.1 n6 z* B& V" I& F+ A& Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of) l3 ?, d" ?! t$ Z2 b7 s1 v5 w9 H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ _$ P* K1 J9 W1 q) K3 j6 S
interface, and their hosting.# A9 `% q4 x9 E; V, {% m" I/ ?5 @: ?5 G1 V
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: \, L9 p1 n$ G/ d. F* V
and targets which you are bidding on. Leaving this up to chance in order to save money could
# g; l8 N/ j) `3 u2 h1 }potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 [6 y }: m# M6 G
were using.5 Q! T7 {+ e" \# \2 ]
Choose An Offer. S) l: |, {) Q K8 z8 v& q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- R: r6 N$ x) ^% r; |7 M$ M
Lesson on Offer Selection
; ?' O/ M9 }- b! p# X. @http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 o5 P8 }$ q$ i a$ O: o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! w( B! d. G* h5 @4 a( wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 G; [6 W7 a6 X. t9 \6 uLeadImpact as the traffic source.' V* u& |: k9 i+ C9 |
Now the best way to learn how to put all of this together is to just get started. For some variation in8 D" x+ Q, F* O. U7 w0 m3 x
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 @% z" j: H! p2 J% i0 p6 {# Pcampaign.7 S# |7 O7 U7 Y4 H& y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% E( I( ?2 v; g# U1 i" O$ @page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, e w; R% _! P% N7 bthat all traffic is accepted.: N+ K, A. [* q' H9 H, s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 y0 Y3 R8 }/ j& q- ?, J% {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 F5 P3 q9 E/ p7 [8 zget creatives like banners or images specifically for the offer.
2 c8 G \ N! X, z5 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* p9 Z2 d' D# Q: S8 K6 wBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# [+ a; n( C8 Ltrack my keywords. Without doing this, it isn't possible to see what's converting.- p& N- F: J6 X" b- w
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ @, U; S ?* @$ M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. m- _8 T1 A' t+ \. B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( z4 s& N* K8 N( t8 X2 m! _ m1 [bottom of the page:9 I& {* C+ }+ g' l+ `) p5 @
Next, I have to cut and paste this pixel into my offer at Ads4Dough.0 ~5 w |- _8 p, m" U
Click on the offer → pixels → Add a new pixel and this comes up:
' j6 m+ h( \3 T) J1 C: w4 I, jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! {& n/ T9 U. c5 J$ {# ?% r
from your software into the box that says 'Enter URL of image to load'.
) P: F% t7 h, r6 BOnce you do this, it should look like this:
; M( @" E7 q8 U4 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. E3 y1 O ]0 {( _& g$ h9 H+ T* bClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. b5 J$ U$ O. h5 v& K* ?5 |" z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. o4 N6 P) k3 o4 \0 f4 W
Prosper or CPVLab.
% ?% N9 }3 P" L; o. s/ [" ?2 i4 R6 Z0 c9 K& F o
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
