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PPV GUIDE [PPV新手入门][28页]
1 L% v8 F/ \% s2 |4 W详细的请下载电子书！
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6 T, v2 \$ C$ t8 G8 X
! {7 S, a8 \, Y1 N- |Newbie Guide2 t: Y) b" d9 |3 W- O( h6 P# \
PPVPlaybook.com
/ m7 D4 N3 g9 m. R8 V( r7 sTracy Shaffer
: ?/ H( D7 k, r) p# ^6 \9 O/ z2 }David Ford$ X1 q ~4 C5 D7 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* Z- D; G* v, E, ?
Getting Your Mind Right to Start Affiliate Marketing
9 W0 t& \: p g5 IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. U- u# r2 u8 X: t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 ]$ A% A# Q. @) c: K6 L) D- g
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( Q# w: X9 `' Y8 c
with any success, these claims are laughable and far from the truth.! \9 u# b- [4 O5 J; {2 {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% I5 J/ Q: g6 n4 h8 Y* ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and' N7 P; j, T$ f0 c/ X5 U# m
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 a' {6 G' B* r# z! B$ k* loverhead.! T9 b3 A5 r4 s! E
The winners in this business are the ones with persistence when nothing works, who know there's# j+ d' |: c( @ _
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 E: ?; b9 a; V6 t+ H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 K+ k; e7 M2 T) b/ G4 g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! _" F6 a! z. @; F# a: |9 J5 |- N
Most of these things happen suddenly and without warning, and they all contribute to the amazing3 T$ f$ w+ u8 A6 T: l
learning experience available to anyone with a few hundred bucks and the ability to open an
( U* K( Y; Q' e8 c& K$ d% @advertising account.7 `7 c7 F( c) O) n S8 m( [
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 g1 o5 v: x, H8 ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% d3 c& O+ Z, e5 ^3 \7 ]( kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( G9 N2 B4 Y J) G# itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; \7 ~ N' a- b1 g$ `, v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 |, k, C5 R3 @, zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 A9 i& k# Z b9 y: g7 l, nstarted building.& S4 ~. y, k. B0 u/ x) J5 q8 I" h i
Things you need to get started:7 M2 S" \# }1 Q0 L; e& b7 `
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* n7 G% k5 B' H! N) j
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ e' t& r! b+ [& i/ G* i8 W) e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 ^ d& X, Y1 N2 E# {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# U# Y# w) F: |' k( X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% M/ c7 }' {2 v. J ^
with PPV.! A) J7 o0 o- i) z2 b
Basic Getting Started Definitions
. G4 W! s2 s. |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 a8 K. s" m! m$ u6 k T2 k% t* M0 faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ N; i' ~8 `6 J* P" z% j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' m) b6 b D% R! P }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 B' L* m# x, N; vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" k* a3 x' F3 Y8 Nreceives a commission on that product. An example would be the Amazon.com Associates program,
" C0 E: H; ?7 d$ w) M$ l7 iComission Junction or Clickbank. O3 B9 a0 Y' r$ I J3 r, h( p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! C3 m: k# W! D- U: Nan action like filling out a form, submitting their email address, signing up for a service or sometimes! Q! @. K/ C0 z1 I
buying a product. An example would be Ads4Dough or Neverblue.
& E. B% |4 R% `5 cAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( t0 {1 Z/ Z7 f' z# N6 `account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 P0 Q" s9 c( x3 F2 M4 W7 W+ qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* N* w2 f# F! u* @4 r0 e
right from the start can really help you.$ q/ c( n3 S/ @7 N3 K& w
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 c2 x$ t, d) U) x1 l& B" U1 O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
O& }( r; `$ j- z+ Zview, starting anywhere from .01 or .015.
4 }9 H% S1 p- t3 D8 T* C6 [In order to use this type of internet traffic, the affiliate can sign up with a number of different
# Z( f; B0 O" o+ [+ \2 A! \8 Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 v( {! R7 e4 f2 `' rMediaTraffic, and AdOn Network.
: R& k# ` m) O' SDon't popups get blocked by pop blocker software?
" C* {! B! z& k) ?No. Popups are served in a new browser window as if the visitor had opened the new window/ n8 o: K! Y( g# k, L. K
themselves.
) C% `8 r( w6 q5 y; LHow many popups get served to the visitor?
% V7 F( R- p/ g3 d/ |" [. s, YThe number of popups served varies depending on the PPV network. Some pop more frequently2 d+ _! U1 [' V1 |; d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' X8 M3 x" W! T0 F, v' j1 T% K- l
serving this kind of advertising, so they have to toe the line between keeping their software( V1 ?9 J9 B6 [) | }7 z9 V* V y
downloaded and still making a profit.
( v! l; y3 }2 V) h+ fIsn't this type of software bad? Why would anyone keep it on their computer?9 d( U1 v! ]* ? r
No, this type of software doesn't harm the user's computer.
9 I7 N6 D/ N4 A9 K5 C6 t. ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 t5 i o$ |# A4 M* R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 i4 h4 I% c: Y$ s: S
that they can continue to have access to the incentive.
+ c3 ], f( u! C- P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ \8 n3 E- i2 N2 sHow to Get Accepted into a CPA Network0 ~5 a% j( |+ P4 K7 f! j6 S
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% o8 ]4 B0 n# q; T7 b
to start looking for networks is Offervault which lists offers and lets you compare payouts across, `9 C" r( `0 Z2 |( H. n" [+ d
different networks.7 j. i( S. i* t1 t* F( l6 ~# _
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- r; O- U |. u# Q! x1 aapplication and be as specific as possible about your promotion methods. Usually some time after
7 k4 M! r0 Y/ H. r3 z Preceiving your application, the company will call to interview you. The phone interview is a critical" M; t% t( p# y% i) Q0 E
part of the application process, and most networks will deny your application outright if they can't get4 ^. L# i. T' Q3 a+ e2 l6 F
you on the phone.
" b: i; N' C) q. _% OOften, the person who does your phone interview will actually become your affiliate manager after2 A. O% @& D! ^ B0 ?9 W
you get accepted, so it's a good time to put your best food forward.% O7 x2 E5 a+ O) z
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 [9 d! V0 O, d) F1 \the phone, but trust me, this part is critical. Have answers in mind for the questions:; _4 _! i! p* w5 `$ q8 {
What methods do you use to market offers?
4 w6 U' L# R2 a+ J% cDo you already have a website you will be using?1 |; D6 f& V* R# L0 m
How much is your advertising budget?$ g" q) t0 ?. k' U& t
What other networks are you a member of?
3 |! g, Y7 m! l# M: HWho are your affiliate managers at these networks?% Q+ O. Y6 A0 j/ T6 T, D0 N0 g* z
Do you use social media (Facebook, twitter, etc.) to market offers?
7 u j ?9 \$ |7 T6 b, U+ LHow much traffic can you drive?' F$ O! O& g! J
Do you have a personal recommendation from anyone who is already a member?% b p+ V4 ~4 w, l3 j2 k
Once you provide satisfactory answers to these questions, the network will approve or deny your
; V& \! ~0 e7 G) o) Z& E% mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
7 J; K; V' @* t$ P: U& \persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; L9 y* [% `( p" r' l" d" a- @for the network can be helpful.; b, y" [2 G( o0 S2 ?$ K0 T. I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ v' _. x" f) y: K6 y2 R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# J# p, {7 K; r( c: N5 G$ u8 O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) |& \) H+ e2 G! l8 [( G; C
people can open a lot of doors as far as networks are concerned.
" |( q1 Y8 K( Y2 kAfter You Join a CPA Network
6 D: t* \6 d. M, E, o# U# cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 W4 @9 ?& H- M1 N' M6 p. S+ t
and make an attempt to get to know them a little bit.: `4 |2 }; z- W3 D" y; h
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# d+ l& y$ O! N5 z ?( ^: zweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 U) T. F! z( K O# W) l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 s8 X! k* L& g! H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ w+ @& t# m* |1 @. kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 b8 i& v$ @ U7 |7 t4 _$ e- ^, V( demail.
0 e$ k' w. X# ~" S& C! B7 cFor more helpful info about dealing with affiliate managers, check out:9 V2 ?% B0 l1 A: y1 d( _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: a6 G# g/ i. j4 s8 O whttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' Q+ b2 _" d4 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 l: Y9 |" u o3 x- q& w+ }9 [
Set Up Web Hosting
# ?% u) S% u+ mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ j9 i% O+ x( z/ ^ O* {about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, M. ] ]; c% p% a, v# ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' Q, S) j' d9 F" H# A
whoever else is on the same server as you.7 |; f% o5 C) L# M9 W) f# N& t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- T6 {, Q+ B# D
enough that the visitor can't close the window before your pop up is even shown. You have about 3, M( J- A# e. T3 S) F! ^
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) R" Z$ o! w6 o1 BTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. j4 ^4 ^; E3 e, L6 H7 J$ Whouse full of roommates (hosting customers).
+ k: T- S% f( B6 _In shared hosting, this is like having roommates where everyone has no specific designated area inside6 g; p7 F# q S0 S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) v2 X. D! P( p) t$ W" o" l
fit.) W" l9 c+ a) S3 k5 A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ x) `+ r' J! v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ Y4 k+ Z* p! J- c! F
their food. Everyone else's food in the house has less space to take advantage of.& y! {' P" Z0 K. V3 r$ b' O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# r: e: G& x, sany type of hosting this is a bad thing, and especially while running PPV traffic.8 c/ _9 U+ a0 J" s7 N7 D
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 t$ q& N! h- {5 Q' _" s) u$ finside the fridge to put their food, and other roommates can't come into that space. The server is
! I9 z! G; d3 _1 l3 O$ m/ zpartitioned, so that each customer can only use a specific amount of resources at any given time.% _: \$ p; Q: }: w4 b- Z2 x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 K: i+ T, z: W, n) @ g5 c
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 K# B: ?% u( d, u9 D+ x8 J: Ytraffic, faster.0 l% F" L* M6 ~3 M) k9 Y( I
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ V* o. _/ S' `& V+ V- C
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% z- \0 L! n) { Z7 x' ~' Lhere:. s. S$ C; T$ ]6 d" e) Z% v
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. g! h' Y8 y! Y0 J$ n9 aVPS&highlight=hosting
6 r6 } A+ V- L) J* XDedicated-Hosting-vs Shared-Hosting
" N; L5 Y$ @# J4 ]2 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; @& M) L% `( W8 Z$ a7 Q7 H$ O/ DHosting...Your-thoughts! P5 l1 ~& Z, h4 M2 e1 @ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' |0 A; u" l( x" b$ qHosting Providers for PPV
2 d! c+ t* o+ K7 jBeyond Hosting
8 ^% m( O2 {$ e" h# l% ~& yhttp://beyondhosting.net/
$ I6 N2 g8 B! _) S$ zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 ~- \& d; U9 `4 h# J1 yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. N8 ]* {+ w' V T8 g( a# \2 k' i
direct linking with PPV. Also, these guys provide great support.
5 u: b# o& d7 e3 k6 P9 d R4 Q( fProsper202 Optimized Hosting
: Z9 \1 J8 p4 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 R- A+ R/ {2 w/ j& b% @
CPVLab Optimized Hosting
, _% ^. j. Z7 M; n4 i% chttp://beyondhosting.net/CPVLab-Hosting/
8 o; I* E h1 l) }3 u3 ]4 x b3 RDomain Names for PPV
X; r! I @0 u7 TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% C& ?$ t+ V+ u6 _6 i
where you're going to host your tracking software and your landing pages if you decide to make them.
* b% u0 ^' M' i% q5 P# F9 S% [/ X( _Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; S% ]. v$ f0 F
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: y0 e( |+ C) p$ R& p* [2 U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 H/ X) \& R2 i6 g* y+ D5 ~term or build a whole website., r: o2 z- N3 n4 _; b6 O
After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 h9 H; c/ e3 D+ A" z9 Ptracking software on your domain. This is really important, because it is necessary to track your
. c, W f: P# k) v: j$ Gconversions down to keyword level so that you can optimize your campaigns. Without proper
) h+ y7 F1 {8 ~; \0 ?+ F; |tracking, it is impossible to know what is working and what isn't.
# H8 i+ D# C9 C8 Y6 v5 KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" f+ W4 z2 S' @ z3 H! A8 Z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., S0 @% s: ]+ k$ X4 u. U% X
Prosper202
0 s" s; W' P. m8 n6 ]http://prosper.tracking202.com/apps/
# U0 K3 {1 U" D9 l4 HCPV Lab) X' X9 B/ h, Q. u& a
http://cpvlab.com/
: Z! Z8 |: m( P% o9 _# f# U3 [CPVLab Help Videos
1 {2 k# e ~8 @! g, h' Shttp://ppvlab.com/oweiw/oiurw/vdm.htm
& f0 y! p4 R$ j* F1 pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; U+ y/ |; d! e. @$ r8 }. n
industry standard.
6 s5 A Y" C( d! d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 s5 G9 q# `- I4 A4 }) K. Z" q: tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% O2 e1 l- m1 E: Z( s7 w% wgood support if you have problems with your installation.
9 N+ f2 s" x+ E$ p0 F; qTracking 202: W4 ]- Z# U9 @" w# j4 I% A: @( D
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 m/ r& Q9 H* y, N! u
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ b* F( P: r; V) b6 P2 Y6 [
area.
~, _; y) N1 E3 a1 I3 l* b- }# JIf you choose this option, keep in mind that your tracking software, one of the most important parts of4 f. F$ k" s' R! e- A. B; |8 l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 P5 C2 \* |; Z }* ]) u4 U4 J4 Pinterface, and their hosting.
) l; O. T9 b+ R8 u0 m' LAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords$ C9 Q+ r: s% b0 L# j
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 p: J `' G) F3 |potentially leave you open to huge risk if someone else caught on to what offer and keywords you' m/ Z. P6 V3 u
were using.
" Y/ N+ Q2 x% tChoose An Offer. I7 r6 Q K! m( w/ O. M3 y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. a' }7 X, \ q- I4 F
Lesson on Offer Selection
9 w$ y! s4 z! U0 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 b" ]$ G1 k+ U: @5 S9 \) _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 r( o% v& ]5 [# n/ Y! K& {! C# j# y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, `3 X1 R3 i! A8 _' c* r- {
LeadImpact as the traffic source.
: t8 p9 N3 s! Q( k7 S( o8 fNow the best way to learn how to put all of this together is to just get started. For some variation in
$ Y" a% t$ d5 s& J- Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; o! a) K4 U1 Y8 \campaign.) R' M$ D! |$ J. e+ N
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 M+ J0 E1 V, r/ X# y" u( Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, m( O9 M# P4 C0 i9 K
that all traffic is accepted.
0 m4 r. K, D0 a. }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 Q, A4 ~0 Y7 C/ [/ r4 j$ B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# y2 p- n) n" ~* c1 h8 k2 x
get creatives like banners or images specifically for the offer.4 f* Y" A8 X- D0 z4 F1 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ t' r0 J, X- Y. k8 R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# J+ w+ D+ ^/ R$ e6 s7 a( g
track my keywords. Without doing this, it isn't possible to see what's converting.3 |& R+ c) X1 Y& y# [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 |, W$ a/ t" n j6 s6 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% r! p/ B) s9 k* p7 }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: ^, J( o! A+ N- Pbottom of the page:4 e S' U0 c: v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
- K! r T2 T' yClick on the offer → pixels → Add a new pixel and this comes up:( K1 k3 g: q$ g6 Y |: ]! V
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 F7 H' O; r4 ^from your software into the box that says 'Enter URL of image to load'.
! M! N* ]* b+ E9 kOnce you do this, it should look like this:! w; H# }1 l: z0 c7 O5 s$ z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ n. }0 n4 }( t& B. G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 d3 u; u9 U7 i/ u/ q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; e+ ?+ [7 [* I% J) HProsper or CPVLab.
; y9 a- m# ?9 T* Y5 Y, @8 J V2 G$ V9 m6 Q) O- P
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发表于 2012-12-27 18:47:17
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