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PPV GUIDE [PPV新手入门][28页]
: v* F7 B) C' Z4 q1 M" I详细的请下载电子书！
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& {* N0 f5 B7 Q% V7 H) c R5 v4 K7 m1 |6 P% J0 s
Newbie Guide# l0 |9 h& W/ t2 ] C: Z7 C+ T/ s9 f8 u
PPVPlaybook.com
: U r$ l3 w+ [ [0 T& J9 l2 ETracy Shaffer
' X4 k+ \5 G7 O8 p' L+ I7 Z8 ODavid Ford0 b2 k5 ^' b+ q, y0 n5 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% ^% n4 z. g: K2 y- k
Getting Your Mind Right to Start Affiliate Marketing
9 [! o w7 {+ \& OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 w7 r0 h' S2 v7 D6 C( Y& C5 _ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ W# F4 I. v& d' [% o+ T, R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# b" |3 C1 |5 |$ I
with any success, these claims are laughable and far from the truth.
: H: O( }8 V8 N3 w- HAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 N+ h' j) m, I- M# v
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ B% ^3 g" m8 x& p) z; S8 v! G
the ability for a marketer to be a one person shop and make an incredible amount of money with low' Y( S2 |9 Q' K
overhead.9 {- j5 w4 q- R/ P2 R, N
The winners in this business are the ones with persistence when nothing works, who know there's, W2 {% C: N9 I+ Y, p6 r! g! [9 E% Y+ r
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ e, k) y2 v1 V! A
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 b/ q0 y {! y3 estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 a, p: b, `4 aMost of these things happen suddenly and without warning, and they all contribute to the amazing; P: D s. S1 J' P- S1 U0 C( g- m
learning experience available to anyone with a few hundred bucks and the ability to open an
2 X! t. v* _" g7 z! p1 a% `advertising account.! O& ~1 j# h+ g7 a1 ?% j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# M/ k8 w; D' @# B" \! l5 y$ C* |3 I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" t8 D+ a. O4 O$ X3 k+ s9 r; G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 u$ H8 P, T0 Z+ V! ~! T! O
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ q9 ?( F) q2 d+ Q2 @0 K; r) t4 A/ {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; l G) f" b @$ r3 n z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get# x5 Q( w" h o9 i2 h2 d
started building.
* `: X1 w: l0 G, [6 q, @( j7 W; r x$ ~Things you need to get started:
, X* {9 V- n% K( q2 i1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- Y- D2 X6 L" b9 f' y' A; w
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) ~0 j; @8 B) \3 ]* D9 v
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 i J3 \+ d. v1 O- v ]
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) w u4 s- J1 @& y7 ^( B' p+ Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- z, Q/ K8 J* }& Z7 d8 ?7 I: P5 kwith PPV.+ H# k6 P5 N0 T" U! Y# o' J
Basic Getting Started Definitions
, ]1 S6 C# M! k" k/ s5 v OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' w% W8 i4 I, a1 I# p- O. W6 g5 Haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
C1 Z2 Z3 `4 D# x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 H) v$ ]) l; i2 s* ^# `& Y1 n, g9 I
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 J4 e3 B2 C _0 Y2 C- L+ O4 QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 k0 K8 r, ?( |4 c" [receives a commission on that product. An example would be the Amazon.com Associates program,
f; C1 h; P! X" p+ A5 i E& X; n5 XComission Junction or Clickbank.$ U, O0 k: O/ @- Z( r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 ?& _1 J3 D/ U$ e7 O( san action like filling out a form, submitting their email address, signing up for a service or sometimes! o8 |/ x* P- q3 D
buying a product. An example would be Ads4Dough or Neverblue.
1 C" r4 q7 ^- ]% Y8 n0 h1 B5 D0 dAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 G2 g0 w7 i3 k! p, [- y9 gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else9 K8 P0 C3 f- v4 j0 t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 Y( Q( w* U$ w4 K
right from the start can really help you.
# Q; u, o3 g/ _" m) c/ ]) ]) dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ v1 w0 N8 m8 ]0 q- @' cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ e6 K3 z9 F" w/ T
view, starting anywhere from .01 or .015.: E2 D! j4 `- b: M
In order to use this type of internet traffic, the affiliate can sign up with a number of different
( `, }! T4 ~# t9 X3 Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 ?0 J2 q1 a0 t
MediaTraffic, and AdOn Network.% L" Q2 Y. q& L+ Q/ x; U& x G
Don't popups get blocked by pop blocker software?$ h9 q& L+ X$ |* ~& D% A! o; U, i! q+ S
No. Popups are served in a new browser window as if the visitor had opened the new window
) @( T( D4 D& Pthemselves.4 j" l3 a2 X6 l2 y8 K- B/ ~: t
How many popups get served to the visitor?
" r$ y1 E* N* y, QThe number of popups served varies depending on the PPV network. Some pop more frequently
7 Y) t" d# [8 s% a/ V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ x1 e/ n( P k2 X: Pserving this kind of advertising, so they have to toe the line between keeping their software+ a( [. Y- j* Q) }! @
downloaded and still making a profit.9 J6 Y' q9 P) A% h; g
Isn't this type of software bad? Why would anyone keep it on their computer?
& L" ]; J4 w Y l) D( {No, this type of software doesn't harm the user's computer.
; E: @7 s! u5 u7 Z, zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. K$ ^* T- a/ h/ j. k, v. Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 I* g& N( O# w- P Ithat they can continue to have access to the incentive.
6 p2 K" H8 R3 N. F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; q3 C9 _: u0 q0 ZHow to Get Accepted into a CPA Network
; q' Y' l1 u1 Z, T' u. A& q! QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 v5 V4 Y, U8 O9 o+ n" C
to start looking for networks is Offervault which lists offers and lets you compare payouts across% `" g: F6 A' n
different networks.
4 }! B3 r7 r# w) tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). @* ?( k; z, U W
application and be as specific as possible about your promotion methods. Usually some time after
* u( N. w0 Z1 m4 ^. M/ sreceiving your application, the company will call to interview you. The phone interview is a critical
5 \% P4 ~8 @% ^; p+ E3 zpart of the application process, and most networks will deny your application outright if they can't get
9 U0 n% X* h2 T& `9 eyou on the phone.
) Y6 h4 ]$ ?/ i+ Z% @; FOften, the person who does your phone interview will actually become your affiliate manager after. C$ a* s) m' _% {6 X2 b8 i/ Q: v
you get accepted, so it's a good time to put your best food forward.
. u* f' V) C v- n) yYou might not relish at the idea of someone grilling you about your internet marketing methods over7 D2 ?# ?( U: C5 |, _% ~
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 i* V) m) v6 \$ gWhat methods do you use to market offers?: f g D d7 Z5 a$ ~
Do you already have a website you will be using?
% p5 } X: h" }% Z" c% E( D( e- N lHow much is your advertising budget?
: N" M* o2 u) b4 bWhat other networks are you a member of?# ~8 j2 L4 n* T3 f1 Q; d
Who are your affiliate managers at these networks?
4 I! p0 x1 o0 C" \Do you use social media (Facebook, twitter, etc.) to market offers?4 [$ D! R! F# q
How much traffic can you drive?
) p+ d+ H& B$ qDo you have a personal recommendation from anyone who is already a member?
/ \* B: o$ b- r& }& nOnce you provide satisfactory answers to these questions, the network will approve or deny your
. u- E" p3 U1 g6 b- W# W- Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be, S* W) K. s% n6 e6 T1 D3 U/ C
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 N$ m# E2 Y$ {, m8 k8 x F" S7 m
for the network can be helpful.
6 b& W8 ?. c$ q4 b5 KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 u, N4 L, H9 |3 [; v: Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 w) v% k8 O0 O/ D" U7 ~8 howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" B- J5 h. f4 t2 r- _ ~. {people can open a lot of doors as far as networks are concerned.
4 f% ]# m) [9 F5 i8 H1 G) sAfter You Join a CPA Network, v ], R! B6 S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# R$ v2 t( ~% O+ X; w# r! r
and make an attempt to get to know them a little bit. [9 c+ @! Y, k* h1 q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their B( {$ }- j6 L8 y# A3 b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get- [ c- t# d6 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% e" C& u1 |" n& L$ Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% M" A0 n: q* v3 Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 h. t% N' @9 N0 Z, Iemail.' g/ F+ k" h4 b+ j3 w4 r% t' r5 h- {
For more helpful info about dealing with affiliate managers, check out:) h; ~7 s! s6 V) _* N+ T' ^4 B
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: v8 D" d2 l% j6 y% k B) \, ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/' d3 n: q. Y+ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 Q! w2 I3 \" g2 l- h9 t: lSet Up Web Hosting! d* r# G4 B* b! Y' G! Q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" V4 w# I3 B' ]about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 s! }2 E9 ^4 V- U
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 \$ N: j+ @( _5 l. y ?+ t6 S. gwhoever else is on the same server as you.
0 M7 C N }) h) rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast z5 t) P8 f* Y1 ]& C; C
enough that the visitor can't close the window before your pop up is even shown. You have about 3
4 p4 Q9 f' F/ R; R1 P7 q+ Tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 l' C* S8 G5 @6 |8 R: B, d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 E9 F' ]8 U; X# e Ehouse full of roommates (hosting customers).7 k5 q- ]/ q7 A$ G/ l# }" z4 ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 y& K6 a+ w8 ]" E
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 Z5 N8 j2 [' a* P
fit.7 A b G$ \- T9 C' y; `! @
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 ~8 R* _' x0 _. z6 ?4 _( ^/ Athe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 J+ q9 g8 \3 N/ G
their food. Everyone else's food in the house has less space to take advantage of.7 Q+ T- ?9 h; G6 J/ T V
If you have less server resources to take advantage of, your ability to serve popups will slow down. For) p) `1 G1 ?, m& I/ L
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 ]& n" H9 N: e& m* oIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ |& j9 w9 E! a# {9 R' e t
inside the fridge to put their food, and other roommates can't come into that space. The server is* B" z. g" w5 T; ~3 w: Z" I$ @
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 Q* o5 O! K1 @ zA dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 B- m0 p( ^$ x6 ~" U: ?8 Tbelong to you and no one else can use up those resources. This makes it possible to serve much more: K/ M0 Y2 c% r8 G- J6 H5 |
traffic, faster.6 M" m" b7 k$ y% O) Z# N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 A2 M1 E+ f5 E& ~4 Y; a* A2 D0 ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ ?/ q, Y9 i2 y2 X5 x+ F1 V- Rhere:; \" `; t0 R$ ]) d3 @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 M) l6 j; C( L" x7 W3 y- |VPS&highlight=hosting
- i- ?. \( m# R+ \* X& o" BDedicated-Hosting-vs Shared-Hosting
0 Q1 `0 q d, ?7 whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 A4 v. v- E8 e7 N. i7 `
Hosting...Your-thoughts# l- r- q, x0 i8 V$ f9 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( w8 B1 ]4 i# R
Hosting Providers for PPV
5 ]; a9 K( S2 t: I5 i$ U+ vBeyond Hosting
( F# C: ^! Q1 M- o* Chttp://beyondhosting.net/
+ B& ]. M% v3 M4 J+ G2 gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ g0 g, g5 B/ r. x5 H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 r/ C) b8 t* A4 {! d" pdirect linking with PPV. Also, these guys provide great support./ ~( O$ @1 B! @5 m, a% F8 V" p3 D
Prosper202 Optimized Hosting
. ^7 u, x. l, L! ~" z0 D$ Y, rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ B) C& ~: M3 q4 s. qCPVLab Optimized Hosting$ ?; v+ H9 L" U: f( n. O
http://beyondhosting.net/CPVLab-Hosting/6 j, c: N E& e& y4 u
Domain Names for PPV
0 e. G, P/ N+ ~& r$ TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 e6 u& I" x- t" q. t7 a! X
where you're going to host your tracking software and your landing pages if you decide to make them.) K2 z2 r: ~% [# @7 n
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. G( q) X0 s$ B
bland one is fine to start with, to host both your landing pages and tracking software. The .com,! s2 A- V* v. M9 W/ T% `
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 F' b/ k- B8 o3 C) \! I; H9 B. u+ Zterm or build a whole website.9 k, |% u7 c: L7 R2 e3 Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install* F% M$ g& [7 c& h% E* I
tracking software on your domain. This is really important, because it is necessary to track your
& F7 J* [, R1 V* g) T+ Gconversions down to keyword level so that you can optimize your campaigns. Without proper! [# ]) [% B8 W4 s
tracking, it is impossible to know what is working and what isn't.
8 E, [1 T" H* r$ L, QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; L3 M- [9 G# _7 |is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 M2 E0 u( j5 ^: D) I1 gProsper202" Q1 t9 p8 O1 h9 O
http://prosper.tracking202.com/apps/7 P! B# o1 o a5 E% G
CPV Lab
, d& `* p: t" @% whttp://cpvlab.com/( t) D U: s7 ^; l. E; b" L C
CPVLab Help Videos" p) w% L+ U) \
http://ppvlab.com/oweiw/oiurw/vdm.htm- H9 B; { H( a7 G5 i3 h. C% u* U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' n C) y- D" D6 w% n @& p9 Y
industry standard.
: m: E/ q- v3 M( X0 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" q! i# U' m$ m0 r$ k% WCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from R' a: [7 o3 k6 i# ^" A2 Q3 U' I
good support if you have problems with your installation.
+ \' o+ o2 b3 A9 H& @4 VTracking 2024 z5 v4 C2 B& Q( b+ j, y, l, n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your" b2 Q, X# t1 c. M4 o. Z$ L( f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 }% y; E0 H" A9 U6 ]area.% a: w3 z# L: S# E+ \
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, x4 k3 K; Z) D" D+ I# Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# I# [) c& \' x# H7 a( C( Jinterface, and their hosting.% J$ s9 |' @, ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# W3 ~9 J: Z* u8 X, `6 N: l2 i
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 O4 B( g7 W: Ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 F0 F$ y' v1 w
were using.
: h$ a) F# w0 T) XChoose An Offer
; N& e& C. ~) w! P5 D1 ^: v4 b5 e3 B( ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% w# L& }9 n: a; K
Lesson on Offer Selection
2 n- k2 d) J" |6 W0 Mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 C; a# y% g) Z* _. S" G( ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 z& L: |- f* \" }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ X' v6 p0 F8 s2 NLeadImpact as the traffic source.
o1 u% k y. g0 K2 s3 D' i/ ONow the best way to learn how to put all of this together is to just get started. For some variation in2 @2 i& w/ X+ ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 p& h5 [0 b8 x, t vcampaign.. r2 d+ P( D+ V$ `1 ]# j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* p3 L( y6 Q! D, ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: C+ a$ A7 W1 u$ tthat all traffic is accepted.( L. i; L% V/ z3 E6 b
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 ^. a$ d" Y+ b4 e4 c7 o9 eThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! ~2 X2 W6 B/ `& N& }) dget creatives like banners or images specifically for the offer.
* D- G7 m q1 t$ M( Y. u# l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% {7 [! Z# T E7 e" Z; bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* A! {9 U$ v! ^. {; b; O8 b3 Wtrack my keywords. Without doing this, it isn't possible to see what's converting.# }! y7 _" K: p! B
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 h( u o/ ^( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 q% ^& _* V+ y0 v* G1 v' C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. U s# \4 ^( I/ \+ `$ N; h
bottom of the page:" a9 _$ E7 e8 p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) A, j' k% P! C7 Z9 F1 M; nClick on the offer → pixels → Add a new pixel and this comes up:+ ^8 @- J' t, }8 v U, |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 U1 ^, W y. E+ u2 d' D
from your software into the box that says 'Enter URL of image to load'.5 g3 e+ A' A2 z/ L- p% O
Once you do this, it should look like this:, M5 W: N( t: v4 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( a! n+ T. y, N
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* q: v$ ]1 ^. L
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" k7 i8 ?& ]1 ]( \ S$ p2 T/ l' j4 f+ [
Prosper or CPVLab.) o+ N5 Y( [, `
! }, b u4 K$ Y' T7 V/ W0 [ |
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发表于 2012-12-27 18:47:17
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