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PPV GUIDE [PPV新手入门][28页]
( l1 W0 w. O. W4 _7 P7 v9 @详细的请下载电子书！
Y* l9 C5 g/ N. x& M" \7 \- Z6 |6 Q
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Newbie Guide
7 ]( z2 A o7 N$ P' Z3 BPPVPlaybook.com
7 r; ?. h5 h" q& K* n' k2 [+ N+ w' X' }Tracy Shaffer
7 r" \- N1 P, l: k- Z0 `* ~David Ford
1 _. A3 r0 b1 t3 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 \& T: m8 \! d0 OGetting Your Mind Right to Start Affiliate Marketing
' ~! e5 z2 F8 {1 z: WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- ^9 B8 @0 B- P; J: Q6 k& Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 u4 P5 F( G8 _4 lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( v; m- L, A2 a) a2 bwith any success, these claims are laughable and far from the truth.
6 m6 R) S! C* G2 u- eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) J6 b' ?7 \( M9 p# Yflow management. The main benefits are the low barrier to entry compared to other businesses, and
: T; G; c5 P" R0 Jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
. U# y4 `6 g9 P+ v |overhead.7 p( R7 c5 r- z$ k: B4 {
The winners in this business are the ones with persistence when nothing works, who know there's
& L8 k" P7 w7 y; Q1 _2 s* fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* B) Q4 y3 ^( ~* ]4 {The cold hard reality is this: virtually everything in the space is changeable, what worked today can
. A n) p, s O- O7 Y3 ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 T F$ @. R+ m! F/ l. [' oMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 G/ e0 r7 M/ ^! ]" ~2 dlearning experience available to anyone with a few hundred bucks and the ability to open an
5 y! p& v3 k6 w* qadvertising account.
* E. E- z1 _0 i2 g5 sYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 v# N: }1 r! S- m: R( o! Cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! [# Q. `1 q1 R4 x k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 f6 ~7 l0 q8 D3 mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. }& X6 {! D# }+ `6 z" J. ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 n9 z1 [# w+ G6 i
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. @( K& h1 |6 I5 V* fstarted building., G* O8 O' ?' F
Things you need to get started:
7 M& P1 x- K6 b+ |, A. M' N; C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. Q @* g) c& ?$ U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: F. p G9 c& f% B, {* ^5 @3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). l/ i7 Z- H& e; w6 [. V9 M
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 O$ c' C$ D+ q. E N* a" n! g8 O7 T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 E5 x. H; b v% ^, A1 v/ vwith PPV.
/ G8 U1 L% F! p0 R" B/ @. v! rBasic Getting Started Definitions# ^4 Y: n2 d0 S! w* d& s$ ^/ M) p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 s/ W3 K+ G% V' U( n6 haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. I) g2 s1 `. w0 e. D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 H, R7 C5 H" \1 Z; e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). W2 p: v) o$ O% ^3 R
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 A) G: j6 ?/ I6 {+ vreceives a commission on that product. An example would be the Amazon.com Associates program,/ ~0 b1 _* Z; k" u8 F% h4 U
Comission Junction or Clickbank.
, N+ A& s9 c* N; @0 B U, wCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 d* v* H7 b1 q; z
an action like filling out a form, submitting their email address, signing up for a service or sometimes. P* o/ D" u( F) b
buying a product. An example would be Ads4Dough or Neverblue.% [' H. U+ B0 g6 V1 d& v. w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% F' p& ^* F" _/ z7 g5 Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
# j6 z) A) ~' P4 \) |* Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager3 C3 }' }# u) r' c2 Q+ F' o
right from the start can really help you.
0 s" E' g+ S2 R$ WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served y9 ~6 r3 o2 `" l# ~, G8 t" i; ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 a* y1 I; |( V$ W2 J P) Z2 \view, starting anywhere from .01 or .015.
# S% d5 A" |2 q1 {2 HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
" U9 W7 |, B( o$ [) N* j; _* Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: H6 m) E4 X3 h5 N
MediaTraffic, and AdOn Network.
0 \ h) z; W s3 O5 S. s' m8 kDon't popups get blocked by pop blocker software?. A1 v! R3 R/ \5 `* Z4 ^
No. Popups are served in a new browser window as if the visitor had opened the new window: C5 w3 M5 y3 c1 o& Q% V% u _3 P
themselves.
+ W( y% u! h* z8 c4 G, o bHow many popups get served to the visitor?2 b/ c$ V" O% n5 [/ j. q/ T- e
The number of popups served varies depending on the PPV network. Some pop more frequently
1 I1 h2 u a( P/ L& W5 A# Y1 {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ L* u! f ^9 V% r* i; H$ R: r) fserving this kind of advertising, so they have to toe the line between keeping their software; N: H5 S/ G+ r* I; R, S$ s
downloaded and still making a profit.
/ d* O% l g {% W/ eIsn't this type of software bad? Why would anyone keep it on their computer?
( A+ Q/ [: ]# L c& H$ HNo, this type of software doesn't harm the user's computer.4 K5 Q2 n6 [! I# f. B: l" D
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( `- A/ U/ n- x) Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 k0 {, v5 J0 f- l+ {that they can continue to have access to the incentive.6 s% d. _; ^7 z/ b8 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, ~& A+ u8 h4 {. k6 N& ]1 A3 U
How to Get Accepted into a CPA Network
5 j V6 i0 h' eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; G/ v; M( y2 x d( V# ]( z
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 K( U0 x! y' f8 J' z
different networks.
1 q; I4 f; d6 t" @0 h* j1 WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 a; P& h4 P, h
application and be as specific as possible about your promotion methods. Usually some time after
- S2 o# H1 M+ [! P1 ?receiving your application, the company will call to interview you. The phone interview is a critical
- T4 b* N# _/ N3 B' j9 O% xpart of the application process, and most networks will deny your application outright if they can't get
4 x; w! G1 m! J+ z2 U4 Tyou on the phone.
7 r. v! A7 G- s# [0 k3 d% yOften, the person who does your phone interview will actually become your affiliate manager after: n- I5 _ g! P7 D! W
you get accepted, so it's a good time to put your best food forward.
" B' Y/ I$ d" fYou might not relish at the idea of someone grilling you about your internet marketing methods over$ [! I3 G- g# G6 I) F
the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 X* u0 [( o- d6 B) }) XWhat methods do you use to market offers?
& @: b8 I9 b' l( Y/ E! r( FDo you already have a website you will be using?
$ j5 @8 M8 |4 T( D$ o v$ e/ YHow much is your advertising budget?
7 F# x/ [) N* i. X8 h- [1 DWhat other networks are you a member of?
; Z0 D% C! u- lWho are your affiliate managers at these networks?( |! a: o8 S3 \* W- R# U B
Do you use social media (Facebook, twitter, etc.) to market offers?
8 n, j& r# Z/ fHow much traffic can you drive?( s M& ~6 @- [, E/ h
Do you have a personal recommendation from anyone who is already a member?
3 Z( h3 [& P$ S+ Q: c& k1 yOnce you provide satisfactory answers to these questions, the network will approve or deny your
n$ f7 O9 W/ m! T/ ]application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ v! G1 {( l+ i4 a3 }4 f! V3 Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
( ]7 c# m0 O+ n, ?( \for the network can be helpful.
( G6 ^0 F/ ]3 fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 \% Y+ \( l6 C1 m1 U4 USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 v* r) N4 \4 l
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ r$ E0 X' X! p( ~) Q5 {people can open a lot of doors as far as networks are concerned.4 p5 S9 d5 b) F) q. `
After You Join a CPA Network
; b" s( p6 j7 i8 ?Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. v0 L( M+ s# u
and make an attempt to get to know them a little bit.( @- n- U& U$ H: @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 w6 R: y2 L3 e7 l& P1 v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 X7 k- U6 t4 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" K) x4 J9 m/ t1 I
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
W" ^' F2 l, {1 _ }: fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 O4 O5 P$ u. ]) S& o" Q4 m# eemail.' q. ?4 M$ A8 c0 v2 _
For more helpful info about dealing with affiliate managers, check out:8 Y0 ?+ c2 h, G5 p
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" V2 _4 [' H' T; G1 G
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ G% R6 j6 {! `0 q/ Y( q) a' U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 ^8 {9 o2 z8 a+ X" p7 X% LSet Up Web Hosting" U1 ?+ n+ E D5 e! Z8 t0 [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 m( W3 E$ R$ V( z3 M
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 _* E: J5 ~* K: W. [6 E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- |4 U$ f5 \6 M+ Q0 u' R
whoever else is on the same server as you.
4 T) l9 D* n1 k, V4 i( g# JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast [7 d! d* t4 {, M0 N9 I
enough that the visitor can't close the window before your pop up is even shown. You have about 34 x- H, k( J' B# ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. s" `: O+ m. d2 I2 ]To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 [4 F# F+ y! I7 s7 e# l: Mhouse full of roommates (hosting customers).
9 P. D% {7 b) m3 P2 C. T) MIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 `9 j6 \, K2 O# J7 i, e6 Bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
' q6 L2 n, F+ Y% R% w' j% Rfit.
B6 s6 w' H; `- e; f9 ISay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ v4 _; S. ^% Xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, p+ ~. k% z6 ]their food. Everyone else's food in the house has less space to take advantage of.- o6 I% X7 W0 [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 C. I& i5 ]+ @4 v% Many type of hosting this is a bad thing, and especially while running PPV traffic.
0 r; O, _. c8 L. P, X1 hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, W( j' v% N8 N1 ?inside the fridge to put their food, and other roommates can't come into that space. The server is
( }8 I+ b3 L' o: H, d* opartitioned, so that each customer can only use a specific amount of resources at any given time.$ i( b9 Y# h; G1 f
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 l) X) b* B4 {! V) c. F" f2 ?: Rbelong to you and no one else can use up those resources. This makes it possible to serve much more
9 o$ p: u4 Z1 p* u( I$ ^" ztraffic, faster.$ B: Q6 f0 J% g) w5 l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 |" T3 X% R9 I% Q) y$ U% |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' k% w5 A% c% ~
here:
' H ]0 H' w% f2 @ i9 Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 e# M2 L6 T8 z& D. y
VPS&highlight=hosting
- _4 _4 S- |8 ^Dedicated-Hosting-vs Shared-Hosting% l. A( o8 o9 _. G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 f0 t" i# H* i
Hosting...Your-thoughts$ @9 l9 ?* O; ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; c# t, o1 O( F. A6 J: Y& ^" C
Hosting Providers for PPV0 p3 U8 ~! K" n% r+ b, G' K" a
Beyond Hosting
2 l5 B! ?/ f0 P+ X ~( Rhttp://beyondhosting.net/+ w+ U: B0 x+ y% q7 l: M( C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: n5 Z7 T0 K7 i1 ^; F" n8 o
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ j! \% T' U: V; q5 M
direct linking with PPV. Also, these guys provide great support.
9 i$ t. M( ]% u: k9 w) n0 aProsper202 Optimized Hosting
8 S. L& M" `3 M5 d; uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' S. M- G `( i
CPVLab Optimized Hosting
' G# w$ N5 H( V8 t' hhttp://beyondhosting.net/CPVLab-Hosting/' B: r7 }( m! _3 P" z7 T& K
Domain Names for PPV1 Z+ @/ X6 H% h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% S& n3 f3 g9 ~9 A4 zwhere you're going to host your tracking software and your landing pages if you decide to make them.$ v* I* U9 p- ^8 e* @
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 o) z& Y6 ]5 W, }5 Kbland one is fine to start with, to host both your landing pages and tracking software. The .com,* `+ h \; w3 d8 f+ _+ d* v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% o6 D# B# @# W; P) x, O' H. Qterm or build a whole website., t8 }5 `1 b8 i* A' n# r
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 O# t3 T' ` K+ w. k3 R7 [4 j
tracking software on your domain. This is really important, because it is necessary to track your
. a9 H3 d4 r) P6 ]* ]- cconversions down to keyword level so that you can optimize your campaigns. Without proper
9 @" `; i$ Y' x0 |tracking, it is impossible to know what is working and what isn't.
8 N2 u! x( `/ M) p7 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. s, P/ [) ?2 _5 J& {is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ f6 |. k# R: p1 Y- u+ X: \Prosper202
3 G/ c% `; ~# D- u1 l; B/ jhttp://prosper.tracking202.com/apps/1 E1 I! y0 J0 m4 N
CPV Lab7 a# t9 K' o- t9 k3 b/ u! m
http://cpvlab.com/
6 c. k3 V! m4 Q; d7 W' I$ l) D/ n5 [CPVLab Help Videos
9 E4 g4 }! Y+ b$ }& vhttp://ppvlab.com/oweiw/oiurw/vdm.htm0 j r' p0 D+ A- c6 a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" F2 i) x! _9 a6 P% yindustry standard.
( `; i9 x$ p p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ {& E9 F5 E& o: gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" t S3 w- h, f, }- D5 G6 ^& G+ Ugood support if you have problems with your installation.: E" L6 b* {4 B4 l
Tracking 202$ j4 ?# J5 B4 O7 q* j. @. {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 k. H0 |4 O3 j# n$ B; a/ r3 x9 _, e9 _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 Y4 s0 l# I9 R1 j( aarea.7 T9 g- E- V; u
If you choose this option, keep in mind that your tracking software, one of the most important parts of
; b3 [1 T9 ~' K" `7 H2 Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 Z% z1 q! Q/ x
interface, and their hosting.7 W) K' R* N, f" b& f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! _$ y$ T, L( J) U1 I& o4 c& k
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 c# W0 w$ V. V3 ^% A1 f" c( vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you( ^4 Y# _4 Q7 f8 d4 X2 ]- u. W: |
were using.4 v' E0 s$ R* R. w
Choose An Offer: {0 R& ?& C" B9 e+ Z& R& b9 y# a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! V) H& b. |" v7 nLesson on Offer Selection
1 k! C' Y( }' ^9 j7 |! qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 I, f! _1 u9 qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." Q* Q; x1 ?8 j4 ~& {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 l$ o$ {" H7 ]5 d: x
LeadImpact as the traffic source.: X8 y* @4 g, L% D' Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
3 b0 b* p2 J6 f' m9 {5 tthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 ^: Y2 m' y& P3 r* B+ Z7 @( F( O" x
campaign.
3 T% W6 [3 H6 \6 W8 c, FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# I/ V' N' _/ i0 P1 l; u) Q) r u
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) D+ S4 H5 c9 |0 D; n% N
that all traffic is accepted.
! z9 I7 [1 @4 [! _4 t/ CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% X' _- |5 S- ?0 WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ h+ |9 m) t5 P2 V- Q( s
get creatives like banners or images specifically for the offer.
, G! [1 b4 R/ N1 i u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 ?3 H$ O8 Q% d" }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 \9 W) i3 t. x6 F0 y1 ?. y
track my keywords. Without doing this, it isn't possible to see what's converting.4 G5 d: R2 g* W3 O
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! ]2 w: [9 B( d7 A0 y, k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 D8 P) O7 L# rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% ~# a4 v' _+ e: V; k( F {& b2 Bbottom of the page:
& u. z" r' N4 x! Z+ i. SNext, I have to cut and paste this pixel into my offer at Ads4Dough.' k8 X7 e4 s3 E
Click on the offer → pixels → Add a new pixel and this comes up:
8 u8 y/ i+ q8 oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: U6 Q: ]- y, _, N3 N' Yfrom your software into the box that says 'Enter URL of image to load'.% e, O% f6 F# ?& u+ c0 q
Once you do this, it should look like this:7 s1 R# e2 d* c/ O! c3 \; o. K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! |& ~" e9 [7 Y2 v3 T( VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
x8 W. c/ b$ S7 p8 nNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ z9 z6 F2 m+ w& y
Prosper or CPVLab.7 ~3 U: q( t; N+ m
' I) ~. M! n$ r, c" n
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