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PPV GUIDE [PPV新手入门][28页]3 R f( M5 |* ~) j8 s, ~
详细的请下载电子书！* M) H- N/ K5 d; E" {. Y
8 x: f8 F" p9 y% D3 p
3 M) I* c+ Z0 |2 R% }6 T
Newbie Guide
0 q0 t( H) S4 }( r7 WPPVPlaybook.com
: U% k! h9 Y+ x# c# V4 r* p: @% PTracy Shaffer
) h4 ?! M5 Z1 i, T* ~$ N5 hDavid Ford
9 f8 K* q5 [/ Q9 s, x, G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 }* b4 i# r* y3 k
Getting Your Mind Right to Start Affiliate Marketing# a/ f1 K. j: c) u3 V q3 u8 P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 n, O7 t+ ^" n1 g, C; R/ o$ J1 b% ]7 Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* M8 t7 E4 v) B, H8 iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" k& k: b6 @+ i2 }% j& Nwith any success, these claims are laughable and far from the truth.
! n7 v9 W P/ u8 s5 c) @" r6 fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* `5 f/ A& S: t. S4 r' zflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ C2 `7 A2 N9 K. Z7 F8 gthe ability for a marketer to be a one person shop and make an incredible amount of money with low9 _# x. r. L% q
overhead.& t& ?( {, O2 _: H
The winners in this business are the ones with persistence when nothing works, who know there's3 W% F0 Y: g. G$ [2 p, C% l- X0 E0 K2 ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ d6 K9 g/ x+ P% E& DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 ]) l# j0 z4 g, t! f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& I* c- X9 L, S! _+ u# Y2 YMost of these things happen suddenly and without warning, and they all contribute to the amazing# u) z4 {/ [) x
learning experience available to anyone with a few hundred bucks and the ability to open an
8 s. K, m( k% i z, Cadvertising account.
; v. m! K' W; f9 `Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ P9 D, l4 n8 s) H! U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" N% m: _; x* Q$ ]$ t. Bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* n g7 m9 x$ l! P/ N* `) ]' Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 j" u; }+ l5 c5 s ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ c6 y/ C2 T1 ?. q4 G; x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get% K/ i) ~# V' ?! X6 x
started building.0 r8 h, O1 ?( k6 N
Things you need to get started:
' Q n. s! |3 E3 r1 p8 e3 j0 v1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 }5 D( _2 ^! ~5 z) @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) e3 [& L1 o; d- a* M0 N5 q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* _/ F3 S! E2 Y; ~( o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. N4 @, j: B$ |9 p2 tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& W1 W! v; ~$ I1 s( ]
with PPV.5 w/ z2 u m7 p w$ c B! u
Basic Getting Started Definitions" ?2 |# @: a! [1 u# _1 v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( n$ H( Y/ ]! d- r( W8 t- C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% f4 L* j5 }$ r u8 O* h7 P) v- F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! Q6 `; k f2 b5 v6 O# n- s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ [% M3 L" L3 M ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 K4 ]7 M* A9 ~ f; s6 m/ }receives a commission on that product. An example would be the Amazon.com Associates program,
' m- S! O5 n& TComission Junction or Clickbank.$ g$ ?/ d8 b7 G4 _) U$ F2 I2 }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% N: I! L& Z9 c: ^4 h% G1 p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) L4 b: ]! h" p- { w' `buying a product. An example would be Ads4Dough or Neverblue.
0 @$ x; Z6 l4 E6 `/ c8 @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: ~* n R" Q+ c' ~1 x4 V
account, getting the affiliate approved for offers, bumping payouts and just about everything else: f* J4 f7 J9 U5 K
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- J' N. i, x3 _( r! h( cright from the start can really help you.- p$ g2 s8 Z9 g5 }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: E- k1 ?# w2 I* x5 o6 Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) P2 E4 Z0 x7 ^# r) N
view, starting anywhere from .01 or .015.
! _2 L4 {- l1 x3 X% G% uIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ n9 _- A5 K# _7 |. f
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 T7 N8 i% x9 z6 n) B
MediaTraffic, and AdOn Network.8 X, U) J- C8 `' i2 R
Don't popups get blocked by pop blocker software?3 y% F/ @/ w1 b; s' ~
No. Popups are served in a new browser window as if the visitor had opened the new window/ h( {5 X R, m9 n5 c9 q
themselves.! ^! P' R) |( k" n* F" f: W' y
How many popups get served to the visitor?
4 z, u9 a7 z7 w- Q+ F- rThe number of popups served varies depending on the PPV network. Some pop more frequently
% R3 C1 J2 K1 O9 ?: m& r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ Y, [) ^' t+ R6 `$ t& Y7 K4 iserving this kind of advertising, so they have to toe the line between keeping their software# [9 h0 t* ?" t: D3 F
downloaded and still making a profit.
! V8 d8 [, ?0 j" r$ s) h, r5 Z, eIsn't this type of software bad? Why would anyone keep it on their computer?) J6 e1 \8 \4 O0 f
No, this type of software doesn't harm the user's computer.4 \: t- o' D- p! ^+ p0 S
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 ^( i' E, h! l6 o {
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
c, F2 y* y5 n b: Fthat they can continue to have access to the incentive.3 Q7 L: v9 J7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 K% b9 c1 F! e1 W+ YHow to Get Accepted into a CPA Network
2 s1 M( o; s6 ^+ k0 c3 z1 hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ d. P4 _ x9 h0 `3 F
to start looking for networks is Offervault which lists offers and lets you compare payouts across
- l- o2 A4 E, ~% adifferent networks.
3 ?& c, c# q# ^/ u1 b! tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 R& k4 J n4 g- `
application and be as specific as possible about your promotion methods. Usually some time after+ x& ]" n! Q$ r/ f
receiving your application, the company will call to interview you. The phone interview is a critical
+ }" F$ M3 Y+ mpart of the application process, and most networks will deny your application outright if they can't get
2 K9 u" N& b$ \9 c8 Ayou on the phone.
; ^8 g! a: N, M. jOften, the person who does your phone interview will actually become your affiliate manager after
3 t- o. i" [+ s& [/ ~" s& p# `you get accepted, so it's a good time to put your best food forward.
% t) O% U$ X) g! j, y! i5 ?! @/ kYou might not relish at the idea of someone grilling you about your internet marketing methods over: Q9 i9 j, G* e( B4 R
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) G, W' E# d& ?3 {What methods do you use to market offers?
a+ y% x2 H7 h4 i1 ZDo you already have a website you will be using?
/ ~7 {3 S9 U6 o5 lHow much is your advertising budget?( z) s, ?& J8 n% O
What other networks are you a member of?
5 W( R" q) v7 g& FWho are your affiliate managers at these networks?
6 l7 F5 w" R* k; i, ZDo you use social media (Facebook, twitter, etc.) to market offers?
4 h) w; ]4 g( q. ^! @; }How much traffic can you drive?
1 B% z/ L) u7 }' k: n. A+ ~Do you have a personal recommendation from anyone who is already a member?
; `( C) l+ ?# x( Z6 G) sOnce you provide satisfactory answers to these questions, the network will approve or deny your
" l( i+ R0 ~: @" G2 S4 Y6 iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ o, i% q1 e4 t8 o, V, I5 G, q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; ]" A W9 q8 O" @
for the network can be helpful. t( p6 _; ?7 I8 d- y3 s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' H. {' L* p+ d- `) l; }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( Q4 X9 T2 r5 A6 Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* I8 r5 q0 _, h* qpeople can open a lot of doors as far as networks are concerned.$ e' y- y* ?5 ]& b9 A" _9 Y0 {
After You Join a CPA Network
, H9 D; ^% P2 N3 POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ m& o4 C: g7 F2 C0 V9 U$ z' J3 Qand make an attempt to get to know them a little bit.: R& A4 I* |+ E' A/ `9 M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( V# Q3 X3 w |5 f; j Q" P& D
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# }" v* o6 C9 a, i8 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 r5 h H2 a8 L. ^' R# B9 q( S6 ?' ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* r+ t# o7 @1 J0 w1 s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: @4 S1 `# ^' U$ x: e" e3 ^( `email.; z& I0 y9 q% W
For more helpful info about dealing with affiliate managers, check out:
2 I5 n$ B1 O$ j0 W! x* phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& R+ S; E* |7 g5 ~7 Q6 q( @* h, `http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 `0 ?* `' w8 t5 e9 \% u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# B5 V. B4 {6 TSet Up Web Hosting9 ^, a# C8 {& W9 ~& K* c* b0 B! ^* P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said u3 z- k4 A. U
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 W9 q, p9 n4 ]3 }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; ^ m X, q" N9 {# P! [& r# |whoever else is on the same server as you.
0 ?7 R! x- J0 C8 `, ], a: KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 d0 {% l& L( O- ~. N wenough that the visitor can't close the window before your pop up is even shown. You have about 35 _( u8 p8 Y j& T* D6 x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 R; I- K5 l4 [1 f, w9 w- `To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) w$ Z, s' H$ {' g
house full of roommates (hosting customers).
( M% v- ~5 y% p: F, J4 N$ vIn shared hosting, this is like having roommates where everyone has no specific designated area inside# u. D5 `! z8 w- ^+ Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 D8 D' _1 C- Pfit.4 p8 e1 z/ z/ u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ k$ d. V! i$ w) Y9 M0 t. b% s/ F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; }; d; f2 [. {
their food. Everyone else's food in the house has less space to take advantage of.0 ^, S$ Q! g# P+ t2 V0 m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 ?7 ]0 J$ w' tany type of hosting this is a bad thing, and especially while running PPV traffic.. |2 l+ O7 z" w5 m
In the case of a virtual private server (VPS), everyone in the house has their own designated space
, _# w( g2 K, `/ G! binside the fridge to put their food, and other roommates can't come into that space. The server is9 M& @3 N; f7 J
partitioned, so that each customer can only use a specific amount of resources at any given time.
" ~, F- Q$ E' vA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' M, D& B' \. E' T) \belong to you and no one else can use up those resources. This makes it possible to serve much more2 c% Y9 H' n4 c4 N
traffic, faster.* i% L$ G5 ?3 I1 i, E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& O$ T0 v: ]0 G& [8 _
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' j( A- T- W) N( a) L9 W4 {$ dhere:, ]$ A9 j% l! V C0 r2 X2 B! J6 s
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 \; g' b& W' [. z# l3 v/ U+ ~- I9 | ?
VPS&highlight=hosting1 Z* k7 t5 ^- |- r! h
Dedicated-Hosting-vs Shared-Hosting) W0 S+ [0 c) v! M" G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ J- ^$ B: t$ I' J% h9 R0 M; HHosting...Your-thoughts& X9 A* `9 W4 T$ R6 A( C& B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! S* n5 q3 ^' N; fHosting Providers for PPV# w$ |0 q5 }4 }, i6 l6 S
Beyond Hosting
/ }. S; g9 y' r# Yhttp://beyondhosting.net/
& O H4 I: \' L9 R+ r; }& XWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* s4 k, a$ Y6 N% h0 B; a6 Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) @* c2 E3 r! z2 v" r& g8 v" wdirect linking with PPV. Also, these guys provide great support.4 n: W, f" h% m3 o1 e4 }7 _
Prosper202 Optimized Hosting
( I- B1 q# G# z, O8 p& g8 ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 `( _* F1 `& b1 g# v) uCPVLab Optimized Hosting9 z* e9 X# K& k6 I. k) ^
http://beyondhosting.net/CPVLab-Hosting/
# ~ B7 ~ ?, V0 C5 qDomain Names for PPV( y6 u; D- u4 y& _) `0 m" h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: L H6 g3 h' C, z$ z3 U
where you're going to host your tracking software and your landing pages if you decide to make them.
9 J) k7 H1 V1 P: @2 R/ KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 m2 b8 I: a# n& m/ ?, {bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: ^, P5 p% @( S/ I+ o j- a8 V.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& y7 q5 T0 [4 M; Xterm or build a whole website.
' x- M L: F' ]$ {" ?/ WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 [; }0 u- |! O1 Z: ~; m1 {6 itracking software on your domain. This is really important, because it is necessary to track your& Z' M* V' ~7 \8 D! K! B
conversions down to keyword level so that you can optimize your campaigns. Without proper
* @) V6 s" O3 d4 Etracking, it is impossible to know what is working and what isn't.# I. l' S* g; [* X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: _0 h) B4 a% [! v9 ^4 q3 ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, c4 z' T# S4 u9 l( _3 nProsper2027 j8 `3 s& c }
http://prosper.tracking202.com/apps/
0 H! b9 R. j& U" f( R# fCPV Lab
1 i. @& S+ v; U% ~1 k' K$ f% S- zhttp://cpvlab.com/* }% ]9 ]2 r5 A( Q2 o! T
CPVLab Help Videos( Z9 u) z' G6 M+ L
http://ppvlab.com/oweiw/oiurw/vdm.htm) p" Q: i. |5 d+ o! d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 n A) f) G# ^industry standard.
; V1 s) T' B- w! H2 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. }; w& V6 {& `7 v$ y& S# g @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 r' u8 o1 s% d7 Q& X7 sgood support if you have problems with your installation.
$ X/ [; l4 s2 e5 L8 X" DTracking 2023 e! ~- J% G+ z8 p6 ?% ~
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ F, v- M# _: U, m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 I% D& F/ G" yarea.+ e: A# a% r8 s6 }3 m
If you choose this option, keep in mind that your tracking software, one of the most important parts of
; \% d* p: i# ?! |$ o: Tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
}9 D2 E' G3 ointerface, and their hosting.
7 |" b; y9 B5 R) D& M: h. V0 i& LAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ w! `5 `& g: Z% S) {" D& oand targets which you are bidding on. Leaving this up to chance in order to save money could
$ {! K/ |* B) f* H. g+ c1 spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 o* K0 w* M0 T2 ]* k9 Pwere using.
( l! _5 G; w. ?3 |Choose An Offer4 ^# U4 T, O& q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& o' N1 r+ C% K6 b, HLesson on Offer Selection4 U+ o5 K+ U& H$ I/ s/ \9 o' n5 F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# P) L% J9 E) N' j; O. c" L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 U. T1 B% @$ QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 y) t: A! |% v5 v6 v+ f& rLeadImpact as the traffic source.# |& M( D6 Q9 m9 g
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ S9 Z& r9 p, n$ Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked H+ E z' p# \, b
campaign.
: ^7 P3 O+ F8 e2 D4 J" p( ?! oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( n% J4 h1 Z% `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( y$ o# [( O/ O; p% M
that all traffic is accepted.
9 S/ i0 q7 a% q9 O2 q0 b; hFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ _8 `4 a3 Z' R% G% v9 \This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" W+ D: e, Q4 d5 r( W4 Z c+ Y
get creatives like banners or images specifically for the offer.: D: h, b+ K6 ^+ `6 F- J/ i* B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 g+ ~+ U3 k/ l" V4 T6 [
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% F+ I- x3 W9 _4 S- O- K9 v4 K7 \; etrack my keywords. Without doing this, it isn't possible to see what's converting.
4 M; b* n: u! X- A9 EIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 f8 F$ k8 q7 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ g" P8 _2 I2 i- e) rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: P$ y* o8 i/ b1 P7 A8 u' [
bottom of the page:
- Z; ~% a+ C1 W7 I( wNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ [! t5 E) ~1 N& m5 \0 H6 N$ g
Click on the offer → pixels → Add a new pixel and this comes up:
+ u9 ]0 {+ d" K7 j0 H7 hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% s. R5 h. m) qfrom your software into the box that says 'Enter URL of image to load'.3 i4 B% P% q5 j5 ]' L( ?1 C0 M
Once you do this, it should look like this:* S; ^4 {2 I1 M* R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" |7 c; A/ b2 ]+ Q$ l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( h& H# |: Z( t, d4 E7 B+ mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( S1 g% E% o2 H5 T6 j" x) a) m4 yProsper or CPVLab.
. n, \; ~' Q$ S0 n: w2 a9 Z4 }- S4 J1 J
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发表于 2012-12-27 18:47:17
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