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PPV GUIDE [PPV新手入门][28页]/ w* { j- o) s
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- y6 ], S' l1 b/ qNewbie Guide
- i9 M+ C5 |( D# k0 x- cPPVPlaybook.com
! i+ I0 A4 E: ?" H% kTracy Shaffer$ ~. F0 r' L7 o" ?+ n) L% m
David Ford
- ~0 ]0 A7 O+ d4 T' G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, g, l2 {: I2 ?Getting Your Mind Right to Start Affiliate Marketing
7 r0 `+ o% p+ F+ b. |. VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ [) V+ H: T2 wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. p& {1 u! {% j9 F3 ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ b+ a- g7 r/ a! f7 @. i; J* Nwith any success, these claims are laughable and far from the truth.
' p q1 k! t1 s1 t7 IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 ^3 H9 {, ^5 G# V9 H7 s% h& qflow management. The main benefits are the low barrier to entry compared to other businesses, and0 X% \. C1 a& D+ i
the ability for a marketer to be a one person shop and make an incredible amount of money with low Q {* U n1 z$ C/ ?1 f, c2 H
overhead.0 X; R; Y. u4 y/ n
The winners in this business are the ones with persistence when nothing works, who know there's! \ {' p* ?+ G
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ c! a* d5 i% o2 Q; z5 S( H3 i' BThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! b) |( _: J- n% @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. I, t/ r% \' S1 o2 r
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 H( V/ x) ]4 G4 _. ^, A1 llearning experience available to anyone with a few hundred bucks and the ability to open an" E5 U$ o/ z; a
advertising account.
/ V& h/ S1 G% [/ u8 R0 _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 f2 ?4 J4 d5 o, O0 Z2 E1 Q) Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! j( C" H$ y% C7 }. z* H- s3 w7 rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 Y$ L5 _6 R( F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. v* w3 x/ S, E0 r4 B# P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; W3 _: t1 j8 _2 p* s# W/ [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. d5 X+ H: ]. n2 ^" z7 N, S
started building.
' O' A; Y# J4 D W) fThings you need to get started:1 m* d6 h. t' d+ j1 e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 N$ z& y2 g/ \$ Q& H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); Z, J% h! B8 h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 x- M% t: j% N2 Y" i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 k% x2 F' B) p2 r/ ~ ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ R7 ?$ K6 K. J/ \- {
with PPV.& K8 O9 X3 W8 V0 I+ V% R
Basic Getting Started Definitions* v' K! m: Z+ g
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) n: v9 y( }9 k5 `4 d
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, T+ u* T. | P1 q' H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ d6 ?6 n8 W1 l% W- l* h* |, dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- g8 N) C7 T& G# jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 h4 k, G0 S% L1 |4 i. jreceives a commission on that product. An example would be the Amazon.com Associates program,
3 E3 j3 j! z- A9 `/ [& vComission Junction or Clickbank.
: V d w2 C, N( N# eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 m" ]% B1 U! ^% V0 w$ w2 K2 h
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 O+ L1 C6 ?5 ~. D W
buying a product. An example would be Ads4Dough or Neverblue.
, n- K3 J# Z& C5 F O3 x5 h: CAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 c8 L6 \" H1 A6 ` saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' ]+ Z/ A) r* a- O# P' t crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ l2 t2 K# |+ v0 c
right from the start can really help you.; L, F- C5 h; o$ w( q$ t3 y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 x7 n8 H9 J" Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 e# K t7 a+ M4 U" Zview, starting anywhere from .01 or .015.9 R# Q" d) h5 `0 F
In order to use this type of internet traffic, the affiliate can sign up with a number of different$ v0 _; X$ i1 x9 I* k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 Q/ C& J; q5 H0 XMediaTraffic, and AdOn Network.
6 a' u4 [& `: g2 H4 q& YDon't popups get blocked by pop blocker software?
. |. C4 \+ k. INo. Popups are served in a new browser window as if the visitor had opened the new window
B4 t) w* D$ |1 t7 v5 Z$ r4 s: Ethemselves. r1 P9 K, ]: W A
How many popups get served to the visitor?. e/ p8 b- _4 z8 P5 S
The number of popups served varies depending on the PPV network. Some pop more frequently
( `+ N: ]$ ?7 h( t* |(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) R( w: p' j1 a% ^. Sserving this kind of advertising, so they have to toe the line between keeping their software6 B5 l6 H6 @% o- N6 G7 X- y
downloaded and still making a profit.; X; r7 E( i2 [9 a) D
Isn't this type of software bad? Why would anyone keep it on their computer?& l3 N+ F6 \5 i" e' K
No, this type of software doesn't harm the user's computer.8 s5 y" |5 L- z8 S7 h7 C- l0 `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 q& W* m- P* b) `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
* \6 _ i5 ^- ~! [8 A# athat they can continue to have access to the incentive.* z2 }" H) R2 l2 {# [/ U" X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 F" \' Q& F* c7 q6 N! e' P" \
How to Get Accepted into a CPA Network
2 `$ f( ?3 p, H" R) l% U' @8 Y @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; o. F4 \! a1 ?/ ]* i, t) h6 y
to start looking for networks is Offervault which lists offers and lets you compare payouts across" n- s1 L- d: w O
different networks.
3 I" y$ [# }. P: [4 d; iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 A3 g6 B9 y- `% S1 h0 `application and be as specific as possible about your promotion methods. Usually some time after
( p, m% _9 Q, G# t0 K0 H# H1 x$ ]receiving your application, the company will call to interview you. The phone interview is a critical
- S2 G! D9 R( jpart of the application process, and most networks will deny your application outright if they can't get
3 V: B/ B: P% ~( h( f; L @5 Eyou on the phone.
3 J( k0 I, B: ]8 tOften, the person who does your phone interview will actually become your affiliate manager after
8 r9 E: h) E' |0 myou get accepted, so it's a good time to put your best food forward.
) ~1 T2 F3 L+ W# q5 J; Z$ T6 _+ tYou might not relish at the idea of someone grilling you about your internet marketing methods over8 ^4 o5 W3 ?' {0 Q/ [; w- ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:, S0 t2 Z3 x1 Q- Q$ r2 z
What methods do you use to market offers?+ Q. N+ ]7 h/ X) `/ W* }
Do you already have a website you will be using?0 r4 s3 i* X8 e8 h
How much is your advertising budget? v! j8 b8 P) b3 Z4 S8 U
What other networks are you a member of?" G! P0 Z+ D) w1 k" Y6 S
Who are your affiliate managers at these networks?
8 U" u% c% P) H' ]Do you use social media (Facebook, twitter, etc.) to market offers?
7 J# k1 P3 [2 P7 v M0 VHow much traffic can you drive?" Y6 t. [/ H& r
Do you have a personal recommendation from anyone who is already a member?
2 V3 ]! C* D$ L3 COnce you provide satisfactory answers to these questions, the network will approve or deny your
* x+ U# }% |- tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
+ J; l) R. A5 ?" Q9 Y# p/ H( `persistent. Also, getting a personal recommendation from someone who is already an active affiliate O# d/ K/ Q5 W( E' ?6 u
for the network can be helpful.
- i! O/ z2 \9 z% kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 F/ Y; ?- L* B9 r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 c6 {( e5 R$ r0 Y8 x4 L5 E) [owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know V$ [/ y1 |! _, P
people can open a lot of doors as far as networks are concerned.
% V& @ v( _+ M% }5 O( K( fAfter You Join a CPA Network
, `, y% O" c4 g: I- X+ P' COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 C1 F ~! w3 oand make an attempt to get to know them a little bit.
8 N: U5 _) n& KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ g8 G) W: q& E6 Zweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ M# {) B; C p! ]3 e1 I. A' Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! ?) \5 z+ y( m% \; ?& k+ g' N E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 v8 W" n% }( sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 U- g% d6 F1 u: Z4 ~0 Q9 ^
email.& q ~+ `1 Q7 u7 F# P; U" \
For more helpful info about dealing with affiliate managers, check out:$ I- F, t! @- g+ V+ x# l
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: M9 x' _) |2 B+ A+ _6 Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& J `+ u1 E6 ^+ h# B; G" r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 ^) l2 `0 V1 {8 D' }; I% q3 w
Set Up Web Hosting
6 ~6 L0 K* F9 M0 }( w; S. f" @Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 ^; Q6 G! O0 ]' P& uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 M- n+ i2 a( z( ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 a+ o! L9 `8 z; f/ @ B9 Ywhoever else is on the same server as you.' s% X) K: |" J& Y9 G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 f8 H8 l6 ~. f3 H
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 m- K2 F, U1 Q. ~; m9 mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 x: z8 `0 V6 M- R1 T2 x& ~To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! D/ z% ]3 v: S- q; Lhouse full of roommates (hosting customers).: [& _. ]! K' k& N m. O! M; h
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ T3 s- j' D V! U' _% V8 a; c, f$ m
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; F9 |# o9 |- D! J0 M& @; X3 v8 f, w
fit.3 d! [) `$ i2 b! G" B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 c. \- d7 |+ @. x3 l+ x& I2 ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate2 t' m v: J3 P; u
their food. Everyone else's food in the house has less space to take advantage of.7 Y7 q% r" a- o; E
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ T7 @% q8 i; N! y5 A7 b: H, K
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 a8 Q t! r3 h9 Z; dIn the case of a virtual private server (VPS), everyone in the house has their own designated space
: z8 A' f$ j" ~4 e& ?% o) Ainside the fridge to put their food, and other roommates can't come into that space. The server is
0 M% R0 j& e$ w2 w+ ?0 _partitioned, so that each customer can only use a specific amount of resources at any given time.
. m- c# C* r; ~- iA dedicated server would be like having the whole fridge to yourself. All of the server's resources
* K* [0 K4 i! J4 [9 R8 \belong to you and no one else can use up those resources. This makes it possible to serve much more
( T s4 e) r! J/ ?7 W2 Xtraffic, faster.
s( q1 U0 U- I# @5 r$ OAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- G! t. b3 W8 r5 M) M. w% A. F
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: u8 m" T, G ~+ bhere:
; I& a& A" |( J& F9 o* chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ i& \; `$ |0 E# @
VPS&highlight=hosting+ G1 H4 i, Z* g6 j" x4 ?) ]
Dedicated-Hosting-vs Shared-Hosting
% X' v7 B* `! f; k; nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& ^* z, Q- Q6 ?1 n; _! H5 aHosting...Your-thoughts5 c# f6 N- b; k" A$ J; t+ W( l" S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ ~& K" v' Y0 S4 K
Hosting Providers for PPV0 R( s4 d% T& g
Beyond Hosting+ e! v7 w: \: ]+ I! j$ o1 W
http://beyondhosting.net/# n. i& b7 o3 ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 U& {2 j( S& x: a" {3 B/ v6 R% q# zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ U4 \/ J( K' i; X5 Tdirect linking with PPV. Also, these guys provide great support.
2 h. K* ~8 R! P* p0 ^2 v* ]Prosper202 Optimized Hosting; R3 _7 B" b& @) j, L1 m: q3 {
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 T a% ?- K$ C" ^# G9 O2 c) s
CPVLab Optimized Hosting2 c. }3 Q: _& h
http://beyondhosting.net/CPVLab-Hosting/8 `. n3 S. X: Q
Domain Names for PPV
3 U2 L( H% g3 P8 M v; | [2 x, tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% X2 |) n: ]7 q& [( w/ [8 Jwhere you're going to host your tracking software and your landing pages if you decide to make them.
" A$ p9 C$ K/ u# Y9 S+ LOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 P5 x* X& M7 y$ ~: |# ~bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ ^3 H4 |/ i+ Q2 G3 R0 {- Q% x7 i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 C/ n2 E- u( `; A O* d5 eterm or build a whole website." q+ D( T% A* p$ X" u1 c
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: [2 Z2 D' x+ ^. u3 U' b5 Qtracking software on your domain. This is really important, because it is necessary to track your+ }+ m' J- S/ d j1 Q: @
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 `3 t0 _0 z9 s2 etracking, it is impossible to know what is working and what isn't.
# Z4 c8 Z6 t0 s& q$ {7 |0 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( h5 g2 W4 @6 m( B N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 X, X/ r) L' p& v7 b2 e
Prosper2021 n. _* E) z, B+ Z
http://prosper.tracking202.com/apps/2 {* H- J# K* u3 c" X! S* ~/ A) J
CPV Lab! _$ U2 V9 ]0 t+ t% r( f- P
http://cpvlab.com/9 k$ {: n( k! n$ I* c
CPVLab Help Videos
+ X |- b, p# F: Q5 T9 f/ {* khttp://ppvlab.com/oweiw/oiurw/vdm.htm
; j9 L( p; b: ~& o2 t" I. O5 LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 _) S3 d- m8 n' ]; j" ?industry standard.
/ w o& u B4 }" Y2 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! s' k3 s% t* ]. v. y. L' d @/ \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% i" H2 b3 o7 ~# P
good support if you have problems with your installation.' ], I' I* d% ?, y. ~
Tracking 2023 {& m7 l9 \1 e- g, z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% L i6 Q* z+ I/ ?( r+ _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( h3 z. M2 `) j) Yarea./ u t; `, l& E! _" R
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 u1 n6 H, q! J$ Z" {1 x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 ~# u( y* e* U2 ^+ c+ c; e
interface, and their hosting. u+ R: A8 u5 V* N2 t6 p9 u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords) w s; \# l) `1 z" I) W+ x1 D7 @
and targets which you are bidding on. Leaving this up to chance in order to save money could9 b3 `, m) C- T1 ^- t1 r: Q! Z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) m+ }! V* I( c! twere using.
0 D% f8 @" A$ x% k* b2 fChoose An Offer* U+ R: A2 m6 ^- E# a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 T6 ^2 J7 X% k% K' a1 Q' `Lesson on Offer Selection2 x. u0 L# ]4 }9 L' p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 U) K8 m) A" n' ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) I( Q; m4 V( Y3 W$ ?To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
r' Z2 p: ]7 a6 kLeadImpact as the traffic source.
, i2 l" t" {7 FNow the best way to learn how to put all of this together is to just get started. For some variation in. ], H, \* f8 Y$ w
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* A5 p) {" B0 G2 Y, j$ Fcampaign.# d! B- D/ }1 x+ [( B4 j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 L. f% e' a$ F9 k6 i9 H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 k4 Y0 z3 ]( [& R J7 o& ethat all traffic is accepted.
8 S0 A; D9 f* R2 |" WFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 X Y" p! |; F7 T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 l0 t) Q& V0 M" _/ w- \* |# Gget creatives like banners or images specifically for the offer.
& h7 ~* L# q$ j8 f1 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 M% k1 U& g% c$ k9 k* }8 _Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can o) U. _% F5 c& [! ]
track my keywords. Without doing this, it isn't possible to see what's converting.6 h1 t! g/ W3 U& D( l5 z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ m+ U! D8 k: E) w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 T, }. |2 ?: Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: b* K- T' ^# t P
bottom of the page:
8 k* d, y5 E d( u( hNext, I have to cut and paste this pixel into my offer at Ads4Dough.% V) r, ]( c. p. r0 N+ U
Click on the offer → pixels → Add a new pixel and this comes up:, \- _, u, r, {2 {: H" B" l3 t) I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 N7 }" y- c* L# m* Q4 Cfrom your software into the box that says 'Enter URL of image to load'.
- q+ N V* s! o4 A: IOnce you do this, it should look like this:
) o/ i7 _2 C( a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* p- r' U; c& s K7 ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 K& y7 ?2 h, ~2 q- d. X* ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 z2 R2 P7 V) T$ C0 N( G
Prosper or CPVLab.
/ S" `, I u# y, y
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