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PPV GUIDE [PPV新手入门][28页]4 i; |' K0 F* _: q* L
详细的请下载电子书！
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Newbie Guide
( ` g7 E1 `: ]: Z% ZPPVPlaybook.com. x4 A8 I5 P3 c1 `
Tracy Shaffer
" ^, K6 g' R1 s) y* U; jDavid Ford( o; y a5 h2 _3 c9 L% A- [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# {& K* b% `- p4 Z9 i" u7 oGetting Your Mind Right to Start Affiliate Marketing
0 i- ~6 M. M4 y6 V6 Q( BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 F8 ~% L' Y" G9 ~
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% V/ `+ [2 j( c( Q/ O4 S) R4 T. U
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# k+ g( F1 J& U# c& k
with any success, these claims are laughable and far from the truth.
6 l: t7 r: B- q8 QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" S3 Z& \5 q6 W2 C: r. B
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 o/ q) [) A- g; T3 w) v* pthe ability for a marketer to be a one person shop and make an incredible amount of money with low. {, C; P. Z8 _3 ?5 b0 _
overhead.
{4 }# {4 r$ c$ {& V( fThe winners in this business are the ones with persistence when nothing works, who know there's- d' B6 h: O: s( ^" |" ?
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ B5 K; D1 p8 b: w& ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can! A5 [6 e) |) T1 k
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' @3 k% j( c4 {
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! G4 R1 C) y& d5 wlearning experience available to anyone with a few hundred bucks and the ability to open an
& b2 P w& f6 d0 ^) madvertising account./ _9 u& N* a9 U! f. d. M
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 }: R$ A' ?( cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, R- d7 O$ B1 o5 u( Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, G% c1 s+ A" J! _# qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ e* o2 ~6 c6 c) T9 oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 o2 D, i0 P1 Z( N: w" o9 Z) astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 k, ]* E' Q* M0 s1 S( j( P
started building.
+ @* T% G. X( Q) A! T1 sThings you need to get started:8 ^+ {8 v# g5 T) `0 f3 a
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 b+ k# O& n. s* u2 p& V
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 u/ W! B- _; D6 l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
L) B' r; \# Y- b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 P9 Q5 K8 W& o1 j! b) s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( t- `0 I( z1 G; Awith PPV.2 Z+ ]- [$ J: ]% k/ e1 R
Basic Getting Started Definitions2 P2 ^% O D( ~9 c x
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. W% T! {" m- y0 U A: ~6 H
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# S1 P, F, r5 {+ I9 y4 ^; B. N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ G# _! ]; r2 [" Q7 G
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).) w" e. n' l" U; M/ H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 v3 B! V. z" m- l% Y2 I- Q ?1 ?
receives a commission on that product. An example would be the Amazon.com Associates program,
T, O4 u- ~0 y% r7 \' L5 Z* V% I( pComission Junction or Clickbank.- ^3 c1 \. E( m: P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 A' \& m! Z' v* q7 M- g+ z4 Gan action like filling out a form, submitting their email address, signing up for a service or sometimes$ E9 N3 C" o6 f/ W, I0 z: I
buying a product. An example would be Ads4Dough or Neverblue.; g% F b8 ] T* Y+ K$ n* [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 D$ w, k) k/ zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ z& Q% y2 B$ d& @0 n7 J R7 R
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! ^' F! L; f9 o
right from the start can really help you., }3 T! v7 u4 d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' ~+ J4 C5 J9 E+ i; S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 ]5 M* a. p4 ^view, starting anywhere from .01 or .015.* R+ ?) l/ ?6 s$ ~5 Q
In order to use this type of internet traffic, the affiliate can sign up with a number of different2 N$ t+ Z2 w6 T3 c5 ]# J. s1 n
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ \! O5 @# U6 B& J7 _6 j' T
MediaTraffic, and AdOn Network.) }& [5 I( m8 v8 _/ j
Don't popups get blocked by pop blocker software?
E* V5 R$ V8 u2 H! u# uNo. Popups are served in a new browser window as if the visitor had opened the new window
3 H7 m% p! u: Y, `themselves.: u% z3 s8 I/ L/ w. n
How many popups get served to the visitor?
/ Z8 \% r# s) d C+ bThe number of popups served varies depending on the PPV network. Some pop more frequently
: X1 u4 p' t; f5 s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 p9 P* Q9 Y6 ~) ?& N4 B* O! tserving this kind of advertising, so they have to toe the line between keeping their software
7 b7 L; U2 P$ R6 D4 hdownloaded and still making a profit.4 o- q- c3 ]; F# W ?
Isn't this type of software bad? Why would anyone keep it on their computer?
1 {) d ~1 j& u! @: I# jNo, this type of software doesn't harm the user's computer.
" E" }& F8 s4 x. ]( w6 R. pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# H: u0 Z9 e! H/ |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- M1 C0 l# O1 H1 v |7 O: p
that they can continue to have access to the incentive.
: }1 I1 A6 U( v! _3 `; L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 B& p m7 a5 u* q) |
How to Get Accepted into a CPA Network7 [4 \1 W; r; q. l! f' z! S
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! o! @. P/ S$ u' }- M( |
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ `/ P" w4 P" L% C. Gdifferent networks.
* p" ?3 B+ n& f' W" ]# v/ rOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), n6 C9 A/ N+ @0 l, p
application and be as specific as possible about your promotion methods. Usually some time after9 [9 E( y/ y4 c
receiving your application, the company will call to interview you. The phone interview is a critical$ L3 X% j0 N8 c c. b9 T/ S
part of the application process, and most networks will deny your application outright if they can't get
7 v6 q: o, S* ^2 I" b' y# o1 Nyou on the phone.
8 n3 B2 a" R4 U) xOften, the person who does your phone interview will actually become your affiliate manager after \1 m [3 S) Z" Y
you get accepted, so it's a good time to put your best food forward.3 G. T" i4 w& P! b' k
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 s0 S' t6 M" Y# F; W* j2 ?the phone, but trust me, this part is critical. Have answers in mind for the questions:0 U, d- i# J. _
What methods do you use to market offers?
* [9 W7 A9 D) D0 h1 ADo you already have a website you will be using?1 H5 m- m( M! l! u" U
How much is your advertising budget?8 T F: H5 b& _5 C4 O* A5 a7 J& Q
What other networks are you a member of?
. Q, ^( @+ z2 h' y# j( J' D2 |Who are your affiliate managers at these networks?
; Y& t F8 ~9 }+ K2 oDo you use social media (Facebook, twitter, etc.) to market offers?, A* S# K& r& c4 `1 a& D- E% S
How much traffic can you drive?
; n3 y4 t9 Z5 q6 A" Z3 QDo you have a personal recommendation from anyone who is already a member?" l$ Y$ J, H! I
Once you provide satisfactory answers to these questions, the network will approve or deny your* s0 R G/ v/ F- \
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' V& B5 `3 P* v% {6 `& C6 k; jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate) j8 u, m7 A7 c0 h* S9 ]/ t
for the network can be helpful. _4 v& B7 ^4 H8 u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 j3 g; r- o3 OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ [0 G% ?6 ^. X+ ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" }/ N H* T, j' D/ D \" opeople can open a lot of doors as far as networks are concerned.
! C: L, ~" B1 Z5 I0 {After You Join a CPA Network
, x: \( }. _1 y4 v0 A: oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# k) o, H# t; y* oand make an attempt to get to know them a little bit.
1 ^; N$ n. P4 i9 V( Y* rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' R# L; u, P8 z5 K0 ~$ _ }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& y5 A9 m$ n* v9 W, ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 u! s' Q/ \3 V5 l0 Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 h; N7 Q# n2 H- {; o* \bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 y9 `% y6 k$ s8 y1 O
email.5 x. f5 a2 f6 j- I1 _6 T1 K# n. T
For more helpful info about dealing with affiliate managers, check out:5 x% f5 L/ S2 u% a/ W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ | I9 G( o( ~( T) T+ ]. i
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: c5 I6 \+ P5 z% {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 u2 `7 G6 S7 a/ i1 i6 e, zSet Up Web Hosting/ N% S( t9 b( X: D' x' T6 |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; W. C( p) C+ z- x. @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( h' r" |! p' U. M' E+ Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ a) ?+ g9 T, twhoever else is on the same server as you.
8 ^$ r% _' F: @ `' v4 }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) ~+ Z+ n# ]( [, K
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ E0 }) m) d" |4 useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ ?/ d0 n, k" t3 P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' l) ^9 |: w! l, g
house full of roommates (hosting customers).- y) V7 n4 f O+ z* a) d: Z5 u
In shared hosting, this is like having roommates where everyone has no specific designated area inside
; Y! P9 G+ N9 N. }the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 h3 u a; X" V$ c% efit.4 w9 ^$ ]: t' L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& I7 [$ G4 v- x* kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate. f5 Y" M: n( v
their food. Everyone else's food in the house has less space to take advantage of. _5 |: S; P8 b% B+ H* Z1 ^# h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: x% B3 S5 x# T6 X' X! a; M5 _
any type of hosting this is a bad thing, and especially while running PPV traffic.
) [: [5 S1 z! [. T qIn the case of a virtual private server (VPS), everyone in the house has their own designated space
0 O X& `8 N# {( uinside the fridge to put their food, and other roommates can't come into that space. The server is) L" D3 L- z1 A! V0 p3 v3 _
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 @; G' w- b1 q- O* j+ y0 m" PA dedicated server would be like having the whole fridge to yourself. All of the server's resources
, ]" R" J* @2 M X) l, s- R2 }3 mbelong to you and no one else can use up those resources. This makes it possible to serve much more* }' C3 J7 o' T p- H! `
traffic, faster.
' `' P* p Y& @% Y Y2 U. g0 uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* ~: a7 b0 X C7 E3 [/ L1 `: AAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% S# f" O. y' N8 m; |
here:
; e/ h+ g5 [8 G% Uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: e6 G. r' ^" J; l" M# D7 HVPS&highlight=hosting8 ~# _3 R3 z, Z& y: R7 x, `1 P
Dedicated-Hosting-vs Shared-Hosting
, o% E+ r1 D2 O! a* B& B+ k3 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: q L8 E3 X8 d& XHosting...Your-thoughts9 b T! l" t& I/ J2 U5 v9 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 w5 R2 v7 r+ _# @7 n. j
Hosting Providers for PPV
8 V& Z# i2 j9 r7 nBeyond Hosting
/ j/ d. z1 M/ ~0 s8 n% l; nhttp://beyondhosting.net/
7 Y* z7 y& s2 {$ p8 ]& W' [4 bWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ J' X( W3 R) V) t( a' A4 Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 s, y: P: ?/ Y
direct linking with PPV. Also, these guys provide great support.
# R6 D# O \8 r, gProsper202 Optimized Hosting
3 [+ \- Z4 _0 i* \+ Q' D+ chttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" E4 ?+ q' E/ Q; V. ]( C: ^CPVLab Optimized Hosting! Q' [8 R; l3 S" G
http://beyondhosting.net/CPVLab-Hosting/
1 J$ h2 P0 d- i3 e3 G- C% zDomain Names for PPV- Z! B, d7 s$ e4 J. x5 T6 |& g+ p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& F. f1 N V- h" V$ r5 r& u Ywhere you're going to host your tracking software and your landing pages if you decide to make them. R9 u5 Q$ j+ c2 Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. x0 K1 r5 ?- Q3 H
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: D! U& P8 l4 s7 w& E.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 Z0 R" @6 c% R8 ?* ^8 e$ x
term or build a whole website., Q6 M9 ~# L% K, q4 u$ l, Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ s/ F% { \( O' q0 ^
tracking software on your domain. This is really important, because it is necessary to track your4 |$ X) a! s2 t0 f9 }6 o- W
conversions down to keyword level so that you can optimize your campaigns. Without proper
: \2 V$ s1 A* q( c4 Y: F4 p4 U- itracking, it is impossible to know what is working and what isn't.
; K6 M: h. c. C0 a, G) |) }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% `4 n$ }3 ]& F, M2 C! }is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. m4 y; l3 w t( m7 y. O- [' H6 hProsper202
1 \& m+ g- a9 L9 G1 ` y2 Zhttp://prosper.tracking202.com/apps/, E7 n' a9 H0 \+ E
CPV Lab
$ o9 _3 T/ f+ w/ m @http://cpvlab.com/0 E" \+ |) n( K( b. m L# k
CPVLab Help Videos' f- v. l/ P! T; O1 y0 V6 a6 G
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 e4 q$ g3 H- V1 UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, o, w) g. a2 U- k
industry standard.
: d3 _$ H6 X7 Y/ [/ `" E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- T( @: `4 O5 i" fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 g: ~$ i/ G' q' O1 Q" p( u
good support if you have problems with your installation.- B1 Q$ {; }, b; w$ j% g" W
Tracking 202, M) `; F7 l3 G6 w
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 D8 _; J) S1 h( v: {. J- [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user t% m4 m! g4 S3 ?) c
area.
, ?- n* i+ I6 Z9 _6 @9 S" @ bIf you choose this option, keep in mind that your tracking software, one of the most important parts of8 b' U9 G) \6 ]$ C8 G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 r% y0 _: S2 g' W
interface, and their hosting.9 t3 X8 d- g) t
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; N! v- s3 N3 h* }6 a: pand targets which you are bidding on. Leaving this up to chance in order to save money could; K1 u3 \; i6 U C/ h/ B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. `& a, y* ^" G- Y: g3 `' q swere using.
# S2 ^4 u3 V4 O6 ]9 r+ fChoose An Offer1 s4 N5 Q, l5 w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- V& x3 I; R( M* R4 C1 o
Lesson on Offer Selection
0 t& d& P- w0 m! ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 f/ D) P1 i& C8 W- \; Q$ |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% T, c( K# J: H) ~! V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 @+ k: W9 \1 A2 ?
LeadImpact as the traffic source.6 E5 K5 ~4 ] j b0 v
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 |( u8 H" L9 ^) Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 q! j: Q6 |4 k- _: f. t% O$ Z2 ~campaign.. b+ y d+ Q5 |2 G' h$ S' l
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# k6 R7 S" y0 M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 f) w8 J E" j, o
that all traffic is accepted.
6 F5 ~9 }7 H$ ~7 d$ z2 Y# GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 A2 l3 L7 Z6 y: J1 i! T2 aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; r% ^4 H6 ^* G$ Y" @6 i
get creatives like banners or images specifically for the offer.
. Y: g% A/ ]6 m0 ~7 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 Q: W' N L; e6 }' W4 c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' } Y( w6 r* g- Jtrack my keywords. Without doing this, it isn't possible to see what's converting.
( c9 K8 i5 t; F* H) \9 n$ m) wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% H* ~# V6 t! K9 {$ t% d d1 Q& ]+ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 I3 _, L0 q( M) n: F1 ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% t# ]. h! ~: I2 L4 @bottom of the page:# m$ u$ q) k6 ~& N% u& t& Y: `& h: _: \" k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 u4 g& [4 D5 n" ]' CClick on the offer → pixels → Add a new pixel and this comes up: F! b0 a c3 L4 k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ `; P, F& ^7 ?+ h0 rfrom your software into the box that says 'Enter URL of image to load'.
+ O" T0 l; W, w) TOnce you do this, it should look like this:' u& F/ I( |# D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! O6 {7 r* X* D4 O3 W$ t
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! W' {1 L9 }- y( `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ I# J9 o |! ? _0 {
Prosper or CPVLab.
3 e0 D) c( M' A" {, \
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