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PPV GUIDE [PPV新手入门][28页]
/ f7 B& X% P$ h$ R详细的请下载电子书！# g8 s! d7 `' ], D& F1 Y5 l4 \1 E
, c9 b# o% I: R3 i
3 v# t1 v; X" L1 P" v+ bNewbie Guide' L: O( F7 u' J0 S! q
PPVPlaybook.com
( Y& t! s) I" _- h% G$ p( ^' ]9 Q( CTracy Shaffer" ~; V/ h5 o# F% r& F* f# w4 P
David Ford
' d* _* p' e0 G0 d+ {) d; F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. t% {( C* [1 l! N. g- k! O( ^
Getting Your Mind Right to Start Affiliate Marketing' F& l& k! D/ X! Y9 P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% t6 y S1 R% v
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 S5 X a5 e" `- A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" Y7 d* t9 k1 z$ }& l7 j% Xwith any success, these claims are laughable and far from the truth.' j5 C; m+ ~8 V$ f
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 b3 s0 ~% w# P: {) s% J" Hflow management. The main benefits are the low barrier to entry compared to other businesses, and5 Z, ]2 G w& H2 J* C; j
the ability for a marketer to be a one person shop and make an incredible amount of money with low# K; S8 f6 E% d$ y: E
overhead.
7 v' `2 @* P6 Y4 t- o3 r$ j6 pThe winners in this business are the ones with persistence when nothing works, who know there's! }+ \" r$ r* t& p9 e/ Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# c9 G: [0 O Z4 t5 L
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; ~/ i3 Y9 i5 {; L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. |5 i& K: d' ^8 {1 g
Most of these things happen suddenly and without warning, and they all contribute to the amazing( [6 l5 x& Z) p4 s. t' O
learning experience available to anyone with a few hundred bucks and the ability to open an' y7 A( ^% I: f5 L4 i
advertising account.: B4 j) _2 f9 D% G' k# L
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ c1 e' o' U! z" mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 _7 r7 }9 C' S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# b6 Z3 x( N: G R. g9 ^) k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. e- V( J& R2 W; [3 L5 l: FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% o* p2 U+ I7 b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 [$ ^* ?) k9 m9 Dstarted building.! n* l; U& F+ C; U: ~- v
Things you need to get started:
+ a! i* w2 T; X4 L% \* O" E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). E1 Z7 e8 X3 A3 ^: c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 F7 `8 X' |/ P/ `. I, A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 _1 k6 F1 P& t W7 @ s/ {+ D+ _8 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( T1 M# A) V$ C" `* {$ R: k" |This guide describes from start to finish, how to get started in affiliate marketing by running traffic" I8 ?2 L- w/ l
with PPV., a9 H) ~% V& t5 m. \
Basic Getting Started Definitions
u0 i7 y$ c0 b+ K/ J. }6 {8 fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
G4 X. x# v9 G, p" i8 k0 n- g0 }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- C( c2 w4 ]. W1 w" U% [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; z5 _6 {: d) K) S0 wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 |& v$ q0 u3 ^' v A! }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. ^ K7 c1 v# a
receives a commission on that product. An example would be the Amazon.com Associates program,
t0 s. t& }# T3 ]' @, UComission Junction or Clickbank.
3 ~: e$ R4 |6 F( dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# C2 s" ~: b: s$ e; ~5 @; z, Van action like filling out a form, submitting their email address, signing up for a service or sometimes
% ~8 I; s0 K5 Ibuying a product. An example would be Ads4Dough or Neverblue.( A, g1 P9 M* ~( }2 V# u: L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! E* z7 @" {" A1 B( b. a1 D8 r5 F
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ q3 ~% ]: h7 ]$ {; K# E* ]* rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 t! {' C1 ?8 l) r( Q/ gright from the start can really help you.8 S) A: I7 u' B
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) H4 d- s. h) k1 S* J0 N0 `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ q |" O2 h4 S. J- A8 b* Gview, starting anywhere from .01 or .015.
8 a2 V7 ~, \5 i; A* ~In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ O+ R1 t6 i4 \' Y/ U& ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 s* W$ t D% p9 _, Y) M! B$ \MediaTraffic, and AdOn Network.
: e# K9 U( a9 Z: Z' X8 i VDon't popups get blocked by pop blocker software?
2 {+ W; y! H$ K/ k3 }; i+ S" e, LNo. Popups are served in a new browser window as if the visitor had opened the new window
* c1 H) A3 p% s9 ?themselves.6 H+ m8 j8 t& u. ?1 G
How many popups get served to the visitor?5 q* Y h3 p3 l7 ^
The number of popups served varies depending on the PPV network. Some pop more frequently- e1 F3 A- S5 T# w3 g4 |
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 c" }- I- d4 M% ~3 V$ z5 Y! U
serving this kind of advertising, so they have to toe the line between keeping their software2 ~6 I @" N+ L
downloaded and still making a profit.& R. p9 s3 X1 S" R, C3 Y5 |
Isn't this type of software bad? Why would anyone keep it on their computer?
r, y2 h& j2 [ B2 a' _No, this type of software doesn't harm the user's computer.
# H- o. L$ @& ~0 p3 \0 |! n1 kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- R8 a% p2 U* t3 p& N, w. [9 Stoolbars or videos to place the software on their computer. The visitor keeps the software in place so! V* K5 x0 _$ e# c+ o4 E
that they can continue to have access to the incentive.
6 N! ~$ A, k, u# v F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) M" z( Q& G4 H: V' J9 v
How to Get Accepted into a CPA Network
; _& E- i" R+ C2 a% UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, Z& A- E- Z j6 e& c3 _4 u
to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 A# h; r8 s: T4 g' z, ?5 e7 Pdifferent networks.
( a3 ? q$ ^' ?$ `) \4 EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) t' y" F9 M' ?# x5 @application and be as specific as possible about your promotion methods. Usually some time after# w" V, y0 O7 w5 }4 e! ^
receiving your application, the company will call to interview you. The phone interview is a critical6 e m; m; L$ g: \" x0 S, \. z
part of the application process, and most networks will deny your application outright if they can't get+ o4 t+ ^$ ]5 N
you on the phone.
' b4 K2 A3 i$ W V9 gOften, the person who does your phone interview will actually become your affiliate manager after1 N4 o$ m% V1 ^- W* d0 B+ f
you get accepted, so it's a good time to put your best food forward.- U6 u+ i* y/ s& F# p
You might not relish at the idea of someone grilling you about your internet marketing methods over# S" l$ C/ E( u" a9 T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- q# A3 V* ?' ]" u$ X* p/ X5 L) o' b6 GWhat methods do you use to market offers?0 ]/ D( R) Q$ j1 L* y
Do you already have a website you will be using?
3 _, p. a3 I2 }7 X0 n! ?How much is your advertising budget?5 {. z3 R9 F; b% [* [/ c
What other networks are you a member of?5 p: Z0 e4 t! _) L
Who are your affiliate managers at these networks?, } o# M; G5 w; W+ ?7 `
Do you use social media (Facebook, twitter, etc.) to market offers?
! t, N# ]8 @9 |1 oHow much traffic can you drive?
- h4 R+ I0 }+ K8 O: oDo you have a personal recommendation from anyone who is already a member?
1 l7 \. k5 k7 K- WOnce you provide satisfactory answers to these questions, the network will approve or deny your1 x5 \0 R$ [% V s: [
application. If you get denied, just keep applying or call someone on the phone and try again. Be- c8 N: H5 y/ ~; t/ N0 ]' _
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! A+ U, m. J$ ~7 S, B3 y4 ]4 T0 V
for the network can be helpful.
& x: l, G8 E6 x4 J5 |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 K8 E* E5 Q) L# o SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network [( x2 l. y2 s z+ ?2 `5 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 s0 n! a2 m6 [1 J3 \
people can open a lot of doors as far as networks are concerned.* \* [2 G: _, |0 {! A- l# v
After You Join a CPA Network
2 M! F5 u% U9 IOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. l) B( J; R R/ d1 [* [. Sand make an attempt to get to know them a little bit.
8 V% o4 a( m KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ A, p$ }9 H- A$ h( a; U m! Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get* J/ |8 D3 K* ^, o! _' U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' w o7 ]+ R) Z j( D1 {) ^7 Qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& a3 I4 ?: n! P1 r7 Q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; x! c& o: M& B- L+ t) e
email.- f$ S- R% R1 s# N1 g. s/ g
For more helpful info about dealing with affiliate managers, check out:
+ o( G- I$ `3 G) R0 s% s+ [# Y& bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/1 A% c# a3 G' J# L5 B
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, Q3 r( d' m' O9 i- ^* ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; c! }% e" b; N5 M6 U5 p. L" V/ Q
Set Up Web Hosting6 h5 B7 s+ N' E3 }: i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ [& W2 v5 |9 ? |# J% [" }8 Z5 a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 F7 }& G7 U( R& |5 g' N: Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ H. P2 O9 ?' K$ p
whoever else is on the same server as you.. z, E6 k# ?- ]$ E" R, |5 a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 Z/ Q- o2 ]5 W1 x. ^
enough that the visitor can't close the window before your pop up is even shown. You have about 38 o! J) r, L' B. l
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. B+ Z# R% { yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ n' q; m" X# V4 i# A0 ]* Vhouse full of roommates (hosting customers).9 X6 k7 y# s1 f' ], B$ j$ ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside
N, W- p8 }) ~: {0 d- B2 Q, Ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
( x Y2 F3 r" |+ `/ q9 G2 Mfit.$ E- @2 W+ y1 K9 s
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 d5 t1 V0 o- y$ dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- u; P9 T) M* j1 ?7 h) @their food. Everyone else's food in the house has less space to take advantage of.- l% c. z7 E# k& }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- Y: Q0 U. o; l' ~
any type of hosting this is a bad thing, and especially while running PPV traffic.' x3 V% P; c# i4 {
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 a) B- ^4 {0 I1 z+ l; {0 B. Binside the fridge to put their food, and other roommates can't come into that space. The server is
3 C+ W. |5 c- opartitioned, so that each customer can only use a specific amount of resources at any given time.
7 Z% d9 k# l$ C1 B X5 O8 j7 fA dedicated server would be like having the whole fridge to yourself. All of the server's resources3 e0 ?- z5 l& N) Q( {( |
belong to you and no one else can use up those resources. This makes it possible to serve much more
$ E, Q& {: U) B) utraffic, faster.
! C/ j: b N0 ?2 _$ vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 O( p. y( x6 }, ^; n: P7 I
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- s' P; t6 m' D. C2 o8 P( Xhere:$ W' q! m8 z. y1 u7 H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 T5 Z7 w* [3 O$ k% H9 W9 hVPS&highlight=hosting
' m! n. n8 e4 g- @+ B, b, jDedicated-Hosting-vs Shared-Hosting7 m% J2 C+ }6 S8 X+ q+ b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! ^: K' ]) X3 g" \: x5 z- jHosting...Your-thoughts/ g- ^& @ L B- f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! C& D; h. e9 o5 o3 Z a$ M# Y# p x4 l
Hosting Providers for PPV- _( ], Q7 D3 u; ]& F' l
Beyond Hosting8 v$ F2 f7 ?3 J' ~
http://beyondhosting.net/
# l0 p6 Y( K N2 T4 ]3 p6 QWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- e# R( E: h" r) U5 O- k. {: P. g
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ d) a u/ r% s1 P9 }
direct linking with PPV. Also, these guys provide great support.+ V' E" N: M7 j# a% w
Prosper202 Optimized Hosting
* \/ a: A8 K rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# t. C G7 V7 E" uCPVLab Optimized Hosting k8 ?, B( X: T T! i% s
http://beyondhosting.net/CPVLab-Hosting// d+ ]% {+ j# Q' C$ N/ h8 v
Domain Names for PPV# l) @! p& \" x8 u& H6 l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 Z$ g {0 [$ |. m4 N- o# Q0 N
where you're going to host your tracking software and your landing pages if you decide to make them.# z' @8 l9 {; g3 m4 y. L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% u, e2 H: L3 p U
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: x7 ~9 x+ K, K2 `3 K.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ {/ s# e% a; sterm or build a whole website.
! H F. `/ s5 N! V+ @5 bAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ x( I; ~% @6 L* }/ p' V5 }tracking software on your domain. This is really important, because it is necessary to track your
3 g: Z/ e4 Y' @, `9 r" i/ {conversions down to keyword level so that you can optimize your campaigns. Without proper' ]/ X5 O9 o& u. P' i
tracking, it is impossible to know what is working and what isn't.1 S, j) n' C) ]: J5 F
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! S: Y% E' k" X& Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ o, {8 `) d! }/ A a* mProsper202
6 e% f2 \/ A( `, q& U- shttp://prosper.tracking202.com/apps/+ U) {* S- Z9 L# j2 i
CPV Lab
3 b) Z8 M( X& h/ F3 P i4 A- ~4 E9 whttp://cpvlab.com/! ?0 G3 N% p2 v+ x. i% b
CPVLab Help Videos: O" f2 Y/ U4 U3 `5 \
http://ppvlab.com/oweiw/oiurw/vdm.htm- F+ Z4 c9 D; ~. F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 _4 l+ T- r2 \6 ]8 I6 qindustry standard.
6 t, }9 N+ @+ S) b# y7 g0 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 A9 \- _" {0 I$ Q0 b: O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- M" I4 a9 V9 Z! L8 z+ v: jgood support if you have problems with your installation.+ {" q9 a* s3 u5 N) F9 k" s
Tracking 202
: E+ B' T8 H+ U2 J& d6 @! ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ [- B1 Z. [2 E+ s2 ~( @$ ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ X) r$ \, a; ~3 d
area.
2 R$ C8 {7 q k4 T$ u, T( aIf you choose this option, keep in mind that your tracking software, one of the most important parts of
9 K2 N: B$ |/ }# f3 d" c% u. Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, e: r. e2 v5 L, N8 S# finterface, and their hosting.
# E; l* {1 R) D9 o) R6 JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords" s5 h3 Z! j! a* D; c _
and targets which you are bidding on. Leaving this up to chance in order to save money could
; V/ q4 p& B5 A. _potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ \: y' A& {# U3 [were using.
" R: b; X- b) G7 w# S( K, uChoose An Offer
; Q+ N$ I. a' `* t& p! z- mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, `4 v1 H! f/ D) qLesson on Offer Selection
4 ]: R" H# \0 w b2 `- Y$ Shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers; a0 k2 z3 x# n+ _' @! R
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' \! U- m" r3 D8 Q* x* k
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 a) [! |) B* u- N/ O
LeadImpact as the traffic source.* E4 a" b1 H8 G/ b& C
Now the best way to learn how to put all of this together is to just get started. For some variation in
# K) D9 c2 T% r7 D; Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% F! F: R; Q8 e/ j; F3 [# e
campaign.7 F; j+ v8 I9 X& m' o" |
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! S0 F" P1 T7 W) P1 J! T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( p! ` I) U, `/ _) athat all traffic is accepted.4 t3 u v+ `( I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) L9 p& g+ g& v4 [
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* u8 @) F2 |% _- W
get creatives like banners or images specifically for the offer.- P S8 G( i8 s! G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 I) x2 B/ \+ }3 o# X
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( J! C* y/ I1 X3 ctrack my keywords. Without doing this, it isn't possible to see what's converting.
2 p% M( d! ?: uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( z1 w/ Z2 _; |( Y8 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) I9 ^/ i" @4 `" e B2 c' e$ v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ Q$ v( Z4 I" t" g* B
bottom of the page:$ w3 |1 d" T$ Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' v/ _" V8 w9 S5 `" Q! V% \* ]6 u
Click on the offer → pixels → Add a new pixel and this comes up:. R! _! J, p" Y; N' U0 @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' `5 I3 W, L% o1 _1 T
from your software into the box that says 'Enter URL of image to load'.
i# M6 g# {, T: Q4 YOnce you do this, it should look like this:: s/ i! S. C- c: d! [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) [, v9 B0 P2 v9 h& @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
d5 G/ O0 X5 ]. W* o. hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% C6 R0 D3 X. FProsper or CPVLab. |& |* B8 R# @ N
" y( T6 Q( s$ p5 [2 {2 E |
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