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PPV GUIDE [PPV新手入门][28页]
& x$ Y0 C h5 P* A9 V详细的请下载电子书！
4 z& w, I0 |% S: V. z+ g" c
" y: H5 y; l0 c! H4 h3 X( k [. `# b7 z- T
Newbie Guide) Z+ c3 [, q5 J
PPVPlaybook.com
6 P4 P8 B$ w+ i' T$ ^2 k% F2 \Tracy Shaffer1 `: q$ G+ d3 o. V
David Ford% U2 r6 w' B! w; V) a4 m9 K* D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; I N3 x; O1 l1 N" \3 `
Getting Your Mind Right to Start Affiliate Marketing0 h! z- A9 V# I" y$ j
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 O9 p! U' P: P. N/ q& u, F. {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* @0 K. F* L. o5 wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 H, p' D4 k/ y1 }4 R
with any success, these claims are laughable and far from the truth.0 E* @+ U2 K( p4 Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 @2 Z7 X) g& x3 yflow management. The main benefits are the low barrier to entry compared to other businesses, and
# ?& T/ K- x8 R. q% ^3 J1 Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
% D2 e4 c3 o/ Q1 G' R/ D" Ioverhead.4 U1 b S2 a, I5 A' E! p- {, ]/ L
The winners in this business are the ones with persistence when nothing works, who know there's
( U! ^- S* u2 K* u i) `0 fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ \- N1 ? f, U- ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ X0 S5 I9 @8 B- D0 cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) Q+ k/ N; U; t/ Y9 Q- jMost of these things happen suddenly and without warning, and they all contribute to the amazing
( q1 b, Z- ]0 llearning experience available to anyone with a few hundred bucks and the ability to open an
: l0 M% K( Z* Y+ _advertising account.# |; p( J& L" ^6 d; e! A2 K, i: k; D) `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 Q4 Z, M) Z/ q* b- A- D% r0 |: J+ k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! n" q( }) d" ^0 t: T/ t7 Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" q) w& v9 B$ k& p) w% {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., H7 w; {- n* D" v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ T) K. Y& E+ D3 k& |( xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get# ^4 e8 V& J+ P0 \8 L
started building.1 s, K* c- w1 G5 O. A' ~! I6 ~
Things you need to get started: \3 c+ c, S2 [5 w9 ?
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( [3 }/ m7 W$ T) k$ l/ d2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. L' _- j) C0 I$ l3 h: B! h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ T* B: h' c8 ~7 t4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( e$ P" G0 \! D4 B8 ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 J3 v. H6 q# Z& N1 Z* kwith PPV.
& l- e* [/ b; Z5 ?' ~* j# E4 VBasic Getting Started Definitions
- j$ u- O! N+ I9 z3 u$ ?Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 v1 y1 y/ Q7 S& T/ l& a9 o% ]$ t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ Z$ _/ H- T9 J5 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* P9 t! d6 g; ~, {7 Y* |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
]8 E; B3 a( m+ q2 |Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- D' R+ ~3 y ]0 H7 E
receives a commission on that product. An example would be the Amazon.com Associates program,7 u! B2 G# O9 c3 S1 ?
Comission Junction or Clickbank.- a$ B2 U- S: i2 ]- T' @: Y1 l
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( D3 ^, e+ z2 d; D& I, Lan action like filling out a form, submitting their email address, signing up for a service or sometimes2 I& X" j8 ?8 U& t$ Z }) T- Q
buying a product. An example would be Ads4Dough or Neverblue.# ^: t) m: Z( |5 t9 o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 {' y4 U/ ?& O+ U6 V) C) u
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 F0 Q5 t( T# ~. Y8 {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* P) Y$ Q+ t5 E1 |! h2 I6 h% S, f. c8 Qright from the start can really help you.
) w) d' h2 X: z. d) xPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. s$ c1 Z+ a9 H1 x( X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: k8 R. A8 M) {. o2 yview, starting anywhere from .01 or .015.
. e Q% U; I* W" c& s) n4 W2 `+ h7 OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( ^/ `8 [, {7 { n* lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% g) j5 f N) p% I/ b: RMediaTraffic, and AdOn Network.
. \4 [! x# M2 z! I0 {Don't popups get blocked by pop blocker software?8 e- E5 C0 O% A6 a8 L
No. Popups are served in a new browser window as if the visitor had opened the new window* c" a* ?5 Q9 V; @9 k1 f% Q) f
themselves.7 e6 @" W( |( m/ c3 G* ^! C4 L& [
How many popups get served to the visitor?
2 V+ |, `1 m4 X2 Q% y1 _& eThe number of popups served varies depending on the PPV network. Some pop more frequently9 ]( Y0 L1 N1 ^/ _# Z! p/ U5 Q, A( h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 O4 o1 l. d {/ n1 t m2 s
serving this kind of advertising, so they have to toe the line between keeping their software9 _0 G( V8 h$ l) a/ y+ I
downloaded and still making a profit.
, {3 E% p7 U# O1 eIsn't this type of software bad? Why would anyone keep it on their computer?0 T4 e }7 H4 A/ A7 U7 n
No, this type of software doesn't harm the user's computer.9 n/ H: p3 ~! i' d) C! G! @, ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 o$ ` v& y( I. i9 b" M- y$ G$ {; m& R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 Z, M3 S0 r2 Y, ]/ I
that they can continue to have access to the incentive.
! `" o R: M( a! s, @# R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' B0 e) G' n/ `( R g0 N3 A" \How to Get Accepted into a CPA Network' C6 F; N* {( o3 C; \
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& s, E, x0 R: V7 v& I
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 E% T4 k. p8 s$ r+ K7 Mdifferent networks.; ~! m" w7 t! Y+ b+ D
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 k4 l+ r7 n1 G) b: fapplication and be as specific as possible about your promotion methods. Usually some time after
4 B) J& q. X% }, A0 J3 L' Z: qreceiving your application, the company will call to interview you. The phone interview is a critical9 V# ?" I4 s8 Z) Y0 X/ A# o
part of the application process, and most networks will deny your application outright if they can't get N6 y0 I7 r7 B& B8 ^! L7 h7 s$ p3 E
you on the phone.
% T) M: x& S9 l7 ^ YOften, the person who does your phone interview will actually become your affiliate manager after- \' v: h+ i8 Y; o
you get accepted, so it's a good time to put your best food forward.; A. G* G' I# ^# f" j) x, J5 o
You might not relish at the idea of someone grilling you about your internet marketing methods over9 e9 @8 I2 X! u* e
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 a. H* w+ i2 G& d8 k' a _
What methods do you use to market offers?% p2 S" ^ B# a/ z" S
Do you already have a website you will be using?
; j1 y1 n2 N! j9 FHow much is your advertising budget?; q9 y9 }% W- ~6 \( Q
What other networks are you a member of?
7 D% i/ k9 k8 x0 J) \4 \) o3 dWho are your affiliate managers at these networks?5 |+ y1 n( H" L
Do you use social media (Facebook, twitter, etc.) to market offers?
; d: f7 ~: q, H! E2 b; x$ l( ~How much traffic can you drive?- N! J* c* n$ N1 c3 t4 s- u
Do you have a personal recommendation from anyone who is already a member?: s$ L; `1 R. [& D2 z
Once you provide satisfactory answers to these questions, the network will approve or deny your) N- ^, Q3 O* d* U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% O8 \- j; C3 F. opersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 h( ~8 g$ c" _1 cfor the network can be helpful.- z9 f9 O* Z X# G+ |: r' @2 @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. p S9 x' `5 U* k; LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 f9 W& O% B \3 }1 N9 e8 O2 E8 Cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% \. j& t) a' Y% \0 m1 ]; n! z; _- }people can open a lot of doors as far as networks are concerned.% J. |2 `) a$ M) E" C, h. r/ H
After You Join a CPA Network' v+ ^: {7 t d/ q# y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- H' P1 t8 V* V5 W1 J$ V( N% L
and make an attempt to get to know them a little bit.& ?9 S& [$ h7 J) a+ f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! ~% H+ l( w7 @7 r5 k+ rweight in gold. Start feeling them out from the start and try to get to know them. Once you get" @. m' f F/ a, F& J( E) M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 S2 M8 U' h7 Blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! o1 O' D7 f3 N f% @* E5 F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# N( N4 I$ p b' V9 V. L# q. d$ G
email.
0 }. w+ ]7 C5 w. cFor more helpful info about dealing with affiliate managers, check out:8 c. X* S6 C$ D# ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# _2 L* R* p& O0 s4 n, y5 K, `http://www.mrgreen.am/affiliate- ... iate-managers-want/! F$ ~3 F) X' [& G# {. J4 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. N; X/ a& N7 b8 \( `* F3 z! ]9 bSet Up Web Hosting
a2 p: T8 k9 F; k N8 KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) c+ }2 O2 E% z0 D/ R. w0 W8 eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared# W7 Y; N! L% |4 B3 V5 j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ u+ W. @+ J! s: {) L5 @# bwhoever else is on the same server as you.9 L8 B1 {% a. j; b6 P \9 C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ ~$ H) W, a0 i1 i- j
enough that the visitor can't close the window before your pop up is even shown. You have about 35 i n3 a# D) ?) r& l! P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 p' d9 i8 R' M/ l% k+ ~* ?( G& ? sTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 [& w# M/ ?! ~2 \7 d
house full of roommates (hosting customers).
$ @6 H7 R% s6 D# rIn shared hosting, this is like having roommates where everyone has no specific designated area inside
7 g5 s F1 v7 d& Z! H! z7 X2 R `the fridge where they are supposed to put their food. Everyone just jams their food in however it will
B2 t/ k! B* R* ]3 x: e! B4 W$ _fit.8 S# @/ W" j* Q( L, q# U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, T, e# Z/ o k: p0 Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' {0 E: {$ L" y1 F, ttheir food. Everyone else's food in the house has less space to take advantage of.
& l# q& R7 n$ l" [. m/ _( [, wIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! \- O5 r, n( d# s. U: [( L
any type of hosting this is a bad thing, and especially while running PPV traffic.) @9 {9 N# c+ L1 N/ u
In the case of a virtual private server (VPS), everyone in the house has their own designated space- y" d, H6 x- B! G
inside the fridge to put their food, and other roommates can't come into that space. The server is3 e2 [' I0 `/ e `
partitioned, so that each customer can only use a specific amount of resources at any given time.
: e* i+ r# E8 yA dedicated server would be like having the whole fridge to yourself. All of the server's resources4 g" Q& h$ c* I! m% m
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 m! v: F5 U" S0 D& S+ W7 Ftraffic, faster.
- B% ~& W( O% T/ J; bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% k" _6 J9 W7 b. r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) P) v- K R: {7 D; G6 z
here:
( q8 y* `/ G$ `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, R* c3 v2 l2 A2 r6 k. nVPS&highlight=hosting
) i5 n k% a0 P9 z6 ADedicated-Hosting-vs Shared-Hosting
: O9 s8 R/ M% n. H! t' F' Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 h3 g2 g) p# k; k3 uHosting...Your-thoughts
; p: U, \# ^6 ]8 N. U$ d; y$ p8 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 B; e* T" y6 YHosting Providers for PPV% x1 Q; P9 ]2 N- ]+ L) C
Beyond Hosting
4 L; k& @% Z |, ^6 S+ Phttp://beyondhosting.net/$ P) I. B* u' |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 A( A% z+ G' d6 lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% `; d9 f2 X: Z3 n6 V' m9 ^& X
direct linking with PPV. Also, these guys provide great support.* W, a9 |9 M$ r8 M5 a {% h
Prosper202 Optimized Hosting
3 X' S2 S9 h) X* }. Y) vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. {7 p' X+ m% H$ u
CPVLab Optimized Hosting
& \+ E- S! H/ L$ Q5 t: }http://beyondhosting.net/CPVLab-Hosting/
. M9 C* J4 M3 LDomain Names for PPV- t$ c* Q( ~' Z+ `8 g( t/ A$ _3 ~1 Z3 O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ z" D% \2 I I1 U- _5 i% Y* Swhere you're going to host your tracking software and your landing pages if you decide to make them.
- c( y# V0 ^0 XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, [1 H" _2 w' A) `7 c; O5 g% ibland one is fine to start with, to host both your landing pages and tracking software. The .com,$ q! |& r L) F% s8 H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ W* J+ M# V* `# o7 {9 b$ Lterm or build a whole website.
k2 B7 r4 o v- H8 |2 l. S3 Y/ pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 G' n: N# o# ~9 I, T* K- Ltracking software on your domain. This is really important, because it is necessary to track your9 D. \8 O' k v3 w
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ j( U( o- ], r9 D: [1 ptracking, it is impossible to know what is working and what isn't.
4 ]: W7 S( n. qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software h5 h' [) O3 V9 Z1 e0 h. y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., L& q, S# Q# a+ y) m
Prosper202( H- o: A( U7 g& u( z8 w; I# \
http://prosper.tracking202.com/apps/; X# d* j3 V* W1 [ ]
CPV Lab
4 ^- [5 Y# b& i7 X4 { bhttp://cpvlab.com/
. x- n5 I' j/ |& j8 \CPVLab Help Videos' i% p5 c# ?7 u! Z7 ^8 m8 F
http://ppvlab.com/oweiw/oiurw/vdm.htm& S' e0 _6 ]9 X+ C2 g( r6 n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 {( q. S8 _# h6 sindustry standard.
+ w3 U% V% C6 u& p- }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 i, N: o/ @; F) lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& y# Y: A( s/ L/ T) O6 Y8 K; C* h
good support if you have problems with your installation.
# Z# N* s1 z6 }8 R: z) \- I! ZTracking 202 q: I6 Z; n* S% m% V5 H+ z2 y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- u7 [ t ^, f5 ]( t
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" s" ? _. X5 f1 B
area.
) O$ M" ]; m& {5 WIf you choose this option, keep in mind that your tracking software, one of the most important parts of& K3 [6 r% o( x; k" i2 {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 b& ?' m# ]: d: _ B5 ~ [interface, and their hosting.* g5 W: Q+ E2 u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. x7 G# ?% K+ G0 i8 U4 oand targets which you are bidding on. Leaving this up to chance in order to save money could
, m0 ?0 t- z1 |: R9 Q9 t7 F& q% Jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' i& ^( E! ? u% a" k
were using.' a% ^6 d! [1 k4 n5 C" p! m
Choose An Offer0 v5 J& D# N- y* D: H; S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ H- _- z1 Y* `' h/ u8 B! B3 F! k
Lesson on Offer Selection' {/ p2 ~+ o) o/ R2 x3 k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers3 W W6 p7 ^; }1 D i
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& w; D3 q2 J* U! N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 S; Z2 W6 B/ Q4 `5 C" S, d5 g6 QLeadImpact as the traffic source.
# {, Y/ R) R7 p( \' `Now the best way to learn how to put all of this together is to just get started. For some variation in
2 ]- Q& ]" |* P; |6 Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: J" k, T- ~% {1 u' R1 X2 U- Lcampaign.
% ]: ?# ~ O- Y. K1 e# RWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 J2 p2 d9 |0 O* l- xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 B0 [& ?& G* Q9 I
that all traffic is accepted.
/ D! @( a& p3 p! V* h8 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% F7 @. y, b& m, U( l. }" z: g! D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# b" i) g2 Z9 _2 r- ?9 fget creatives like banners or images specifically for the offer.3 P& }% {0 R. E( ~2 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: [; O% N7 y. R; Z8 a+ {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# X0 S+ y: Y# K$ m* {$ Q% |/ w
track my keywords. Without doing this, it isn't possible to see what's converting.# M' y. A1 Y1 Q$ a1 U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ \" T7 k% E" _7 ?% a7 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 q& T/ z3 w0 L3 E) t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 D E& A3 I* t' l- H& w
bottom of the page:
) ^: E K; v3 @$ h1 E. TNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 v, O+ o7 L4 A- @5 w! ~3 j
Click on the offer → pixels → Add a new pixel and this comes up:# l' ?7 q( N% U9 H$ M
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ J5 ?' i% k5 N% q* ffrom your software into the box that says 'Enter URL of image to load'.
4 j8 x# I& t% C& L) k2 ZOnce you do this, it should look like this:
5 z4 I/ O* H: V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 D/ \* s2 E+ F# o: U
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. _: I5 X) \6 a
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 `4 o( E$ @' R0 z" l
Prosper or CPVLab.! ` j! R" f* q% ^
7 S5 d. C7 v' w+ k9 o. j9 m |
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