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PPV GUIDE [PPV新手入门][28页]
3 D, Z, G4 _% b" X* n/ ?7 s. }详细的请下载电子书！
+ o! u+ ]; t# c, m. L; |" U6 J8 G' B O- }9 U- j
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Newbie Guide& J0 s! ?! p T& w
PPVPlaybook.com
4 Y4 v9 v5 H( r: oTracy Shaffer
/ A% f- K" d( n q. g7 ~( HDavid Ford$ L; ~3 P* H( o3 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% }1 x$ C; b$ K6 @9 o6 R7 _' o1 DGetting Your Mind Right to Start Affiliate Marketing
: Z+ A% p* e* ^& J% k% W1 d+ _2 e# mThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 n5 } ]# W- d8 O( Y2 never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. S! T T; f$ gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" K' e# K+ M+ Vwith any success, these claims are laughable and far from the truth.% L+ }# m; r6 {4 P' w
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 [* K/ J* l. R" @, G- C7 [
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 N9 Q# w/ ]. c7 ^the ability for a marketer to be a one person shop and make an incredible amount of money with low u2 N+ _+ D- i. v7 C! N3 T0 B
overhead.
0 \; R6 N+ s0 {The winners in this business are the ones with persistence when nothing works, who know there's
% Y6 Z2 G1 P& K; k( |7 e$ m- rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. @* ^0 Q" J% k4 hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" {8 T B9 Y7 E% T5 [" F
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 g) c, G Q/ Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# R! V9 E7 n6 w7 p9 J( xlearning experience available to anyone with a few hundred bucks and the ability to open an; A- G+ ?2 S1 q
advertising account.7 [9 E% _ D+ B: ]* U/ [0 ?. p
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 t/ D# d1 J r ]4 Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 ^( a9 q% |9 M" v, O
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 D9 k; ^7 c9 Z7 {" Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* y0 c9 m& B- P( p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 m8 u! O w# Y2 [3 ^/ l& n& Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ g1 y4 c! q- Y0 L
started building.
; {0 M# F/ I# k* e A0 ~Things you need to get started:
) p/ G. _& e& y1 j, J- G3 h$ D/ ]- b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 Q" J0 }4 I' t! N6 D2 `% A2 q8 k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. O6 o, Y; X: l3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 W% c3 U8 ^5 U; ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 \9 _1 i6 F P6 E ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 m, r; U+ P* R; [
with PPV.
" n0 [7 _* \5 ]Basic Getting Started Definitions( [' S! E' m' R3 w' z9 v% K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 `! g5 m( M; g' e/ u$ saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* @( d+ P3 \* ?; b, s; g* }4 a; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& u- ^+ @: b* }5 g% r4 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. z8 \6 n o) BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" g9 m ?& t4 ~8 e. Freceives a commission on that product. An example would be the Amazon.com Associates program,
2 d" N A. m xComission Junction or Clickbank.) M7 {* {0 g* w1 c% q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 o2 Q! Z j4 I- H# b* o$ n/ Zan action like filling out a form, submitting their email address, signing up for a service or sometimes9 H2 T7 S& }8 o9 D, l( D6 i- W
buying a product. An example would be Ads4Dough or Neverblue.
- J- H- q: S% x5 ^7 j3 q) d5 ]Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& b2 w7 L, W2 |" Z' P+ A
account, getting the affiliate approved for offers, bumping payouts and just about everything else( M3 O" O) }- ]7 Z, a6 |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 g) V8 c7 H& Y5 r, _0 h- sright from the start can really help you.3 ]4 C- n7 r% v( s5 g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* t Q; `6 R9 T. E0 }$ ?1 b" Yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per! o2 C" z! v( x( P& ?1 c) V
view, starting anywhere from .01 or .015.
, Y3 S) o7 l0 Y+ n8 iIn order to use this type of internet traffic, the affiliate can sign up with a number of different$ O2 [; n/ Z! m$ X, J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 _- ?1 v9 T1 @& l+ VMediaTraffic, and AdOn Network.) D0 I! B3 v, l' P
Don't popups get blocked by pop blocker software?
2 X- K* B8 _% ANo. Popups are served in a new browser window as if the visitor had opened the new window
" F4 b1 m7 n5 U3 Dthemselves.
3 p: \4 U9 R# K U1 p+ v, jHow many popups get served to the visitor?8 [0 x. G6 s3 U, J" J& u' r
The number of popups served varies depending on the PPV network. Some pop more frequently
0 l# F* E1 o' O3 P6 Q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 t# O) y$ Z9 O. ]serving this kind of advertising, so they have to toe the line between keeping their software
( z1 n% y B8 q8 B: j0 b* k. C( adownloaded and still making a profit., w8 A; d2 [- z
Isn't this type of software bad? Why would anyone keep it on their computer?* V6 ?! N' ~6 i! O6 [* [
No, this type of software doesn't harm the user's computer.1 b s6 }* l6 L6 o- g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; R u8 c0 ?2 p9 n& Vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 f7 H+ b' h; x+ j% l
that they can continue to have access to the incentive.
( F+ R# H( B4 G9 V* ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( \" ] j6 \- ?7 f8 Q: ]; r" e/ a
How to Get Accepted into a CPA Network
8 ` Z& Z5 ~* h9 w3 v4 w, LIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! K5 Q" {' m$ t6 u# e/ F- b
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 m7 ~3 I8 X8 E4 B7 X
different networks.1 E3 n' M: x4 F( [, b8 u* W
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& ^, u$ z) W/ B: n' p
application and be as specific as possible about your promotion methods. Usually some time after/ g6 v8 ~2 j8 w, E# u" |+ j
receiving your application, the company will call to interview you. The phone interview is a critical
# w# C2 |1 f4 |' }part of the application process, and most networks will deny your application outright if they can't get
- k) o5 ^- m$ ~4 H) g0 D; \3 qyou on the phone.
2 V9 I( W: N! y8 S4 m4 D( cOften, the person who does your phone interview will actually become your affiliate manager after9 t6 S% Z0 ^3 g6 C" f" ]; v
you get accepted, so it's a good time to put your best food forward.
) {4 ]' S5 \% l6 @0 oYou might not relish at the idea of someone grilling you about your internet marketing methods over' [8 O0 ?( |% t, s l' S; H* k, f
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, c" Y) t v7 R2 C; R4 `( EWhat methods do you use to market offers?
" i2 d: f! h2 [- NDo you already have a website you will be using?2 U; _ x4 [- Z& P8 C5 ^
How much is your advertising budget?
! h/ _5 ^3 o5 zWhat other networks are you a member of?# i. d) U1 O! a4 W
Who are your affiliate managers at these networks?' \5 n0 K) Y+ A ~9 x+ x! k# o
Do you use social media (Facebook, twitter, etc.) to market offers?& o( X9 n3 ~0 C$ G( k+ V
How much traffic can you drive?& Y, P z' M3 J; e
Do you have a personal recommendation from anyone who is already a member?
- F" n7 n% y8 \7 N6 FOnce you provide satisfactory answers to these questions, the network will approve or deny your
6 ^+ B* U/ z0 m- W1 N* m5 Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be: y& S. A0 M$ U% B) f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ ?6 d/ W7 B9 }% _+ R" }
for the network can be helpful.2 }8 c$ f1 {$ A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# X% v6 \' F1 J8 d# q1 m W& ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 @3 x/ U# `) }/ {% W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" a' Y! v) [! V$ f. y
people can open a lot of doors as far as networks are concerned.% x5 I6 ^7 z$ C0 F- a C
After You Join a CPA Network& M, c" }; u7 x6 E5 @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 x2 ^6 c3 s4 Fand make an attempt to get to know them a little bit.1 g6 w E5 Q) P y: x( O2 \1 i
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ z7 t0 G) D6 G- f# p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 I- S- \- i" F+ z4 \/ l2 k' ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 @ _( E a; O' c' n8 _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 J6 l k) P3 a' a9 ~: vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ R- n2 y7 M: ?7 L* Zemail.2 M i) w- r8 M
For more helpful info about dealing with affiliate managers, check out:! F) L1 T5 D% G8 H; r
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& H/ X7 G' B4 k: _) k* e: d1 C" F& j0 phttp://www.mrgreen.am/affiliate- ... iate-managers-want/: B# }4 Y5 b$ ~, c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: J, q6 r8 y1 c
Set Up Web Hosting
" ^6 b# C$ N8 z* [& G$ A2 AGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. x; `% C. T( `
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, r6 B i* X" q* O1 ]) g
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' x1 z3 K% M* H5 lwhoever else is on the same server as you.
% M1 w1 c* Y; l, `3 r; ~Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# W, K' |1 v& K' r* B' A, F
enough that the visitor can't close the window before your pop up is even shown. You have about 3( f* a5 ~2 h/ y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* Q' Q+ j5 n, H. \! u) v
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a P1 y$ D; `+ M# y0 l
house full of roommates (hosting customers).
0 {; K1 q4 l: J$ b8 R, XIn shared hosting, this is like having roommates where everyone has no specific designated area inside: e+ L5 e1 ]7 K# p' L _) N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. X. O/ P2 J: U% b9 W
fit.: g3 _9 }1 ^' E/ e
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 T6 R7 N9 Z" S* k; O7 x
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& g# s# w& ^; G, Ftheir food. Everyone else's food in the house has less space to take advantage of.! C3 d( \! B; s/ t$ C4 ^9 u
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 v8 `) U) ]1 K5 Z# P
any type of hosting this is a bad thing, and especially while running PPV traffic.: i9 j |7 B9 m p0 t: @: K1 i
In the case of a virtual private server (VPS), everyone in the house has their own designated space* b2 v x( @8 Q+ A+ ~9 @
inside the fridge to put their food, and other roommates can't come into that space. The server is
- T# a) M; Q& }" [9 Qpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 N3 t. C# k" Y- |* Q1 UA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( ~; E7 X' S2 W7 nbelong to you and no one else can use up those resources. This makes it possible to serve much more
/ X @8 m, e4 k9 h% D1 ftraffic, faster.
0 N$ ?1 O. F g7 s" L4 vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ n9 M. t% |! _* X5 y% f' V* l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% w8 I) A# G! G/ w! w
here:. ~5 r$ j7 d# N6 F/ b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 Z" g" ~/ S6 |+ ^7 tVPS&highlight=hosting
I2 ]& d4 A3 t, QDedicated-Hosting-vs Shared-Hosting
( H% n" Y9 e5 M& @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ |; d8 F1 Y& U/ j6 F7 `; cHosting...Your-thoughts
! C5 q7 h+ X- |6 X6 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" o1 s* o2 g" uHosting Providers for PPV
& i) L; S; ?& `8 e; R. H0 [Beyond Hosting
2 {2 |0 v X- A7 Y1 n; v3 khttp://beyondhosting.net/
# y- L/ E# v& J7 T* rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 v( |" F; r6 K( _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' X6 k' l8 i! B
direct linking with PPV. Also, these guys provide great support.& @( ]* m0 ~: ?6 A$ s+ g4 M4 o
Prosper202 Optimized Hosting) I2 y3 S5 D, f3 }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ P0 y2 R M. m
CPVLab Optimized Hosting
; O: K8 r& \/ _8 d9 W( r5 khttp://beyondhosting.net/CPVLab-Hosting/
v3 t4 P5 h; `6 x$ {5 h$ ~Domain Names for PPV3 R4 c+ n: [. T
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) ?# O* F9 e9 `
where you're going to host your tracking software and your landing pages if you decide to make them.6 ]' I; W2 v3 r# f& Q. d4 m
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: a% @2 z8 a% T- J& U% N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ {. x9 O, H" _' o
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ |- A/ N7 D" q* y& M
term or build a whole website.
- f0 S9 w/ a' z/ X7 M; ~After you buy hosting, a domain and get those all attached to each other, the next step is to install% m5 u5 s6 C6 S" x# r
tracking software on your domain. This is really important, because it is necessary to track your' H0 q0 n; q5 [; G6 z, Z6 X3 a$ f
conversions down to keyword level so that you can optimize your campaigns. Without proper7 c/ m( o2 `/ b! `4 R& `7 i
tracking, it is impossible to know what is working and what isn't.
2 m8 I1 C6 N( D5 T$ o+ O bTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; ~, \& ? x& ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. K/ c) f& @9 P8 p, t
Prosper202
) J8 T+ v `. [http://prosper.tracking202.com/apps/
( z5 X" K1 a; b9 T0 }! ?CPV Lab
8 ^: p' C$ M: R! w/ ehttp://cpvlab.com/
/ m t7 C N/ c* e0 W3 UCPVLab Help Videos/ O Z* E; Z* k
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 {( q( ]. F5 s/ u8 KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" h/ T8 [- {# J$ {/ \5 hindustry standard., F* I+ m U( y- z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ w9 |1 K! j. U$ C% ~$ G+ V0 C) N( p
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 P$ q! |. A w: d( igood support if you have problems with your installation.
* k% E3 }$ i8 v* B3 mTracking 202
' P+ Y: g) n. m! |! u4 o9 A/ O4 bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. |' N4 Q; n) I& U( acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 u" ~2 k& l+ I. Yarea.- l3 B- J" J/ D2 e8 j9 w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( P( J+ t T+ X/ }' F( Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- J" G" m/ G2 M1 S
interface, and their hosting.' r1 Z- Z- f9 r: H% g9 Y+ C
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" y: b& V$ {5 A% g8 C* a( s6 ~0 ]( @
and targets which you are bidding on. Leaving this up to chance in order to save money could
# w- S6 o8 V: Z4 {4 P1 N5 X* Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you7 b+ I; j( @2 L5 F; l& F
were using.
/ Z# \0 I; v4 U0 rChoose An Offer
0 M6 K/ ]4 q+ n+ ]" D- K8 ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 z: k) I3 k- \, {0 tLesson on Offer Selection
; d: X( |' {' ^2 w% E0 T2 Ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# n# A) l5 _0 c9 J; G: q: R3 B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 m9 Y1 a& D/ U- lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* I9 X6 r0 F. ~* w; q, m9 k2 YLeadImpact as the traffic source.% A( ]. _% B! l. q
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 O9 d+ |! @& _ n: V6 D e% Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 m" g2 x6 `1 e8 _! Icampaign.
- t; s- K _: D) l4 oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- U0 Y( T* P+ Q. y# k8 W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) z/ J! L5 l4 f! {2 J, n
that all traffic is accepted.! y8 ?. x J0 ^; m9 E9 j
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) x$ i& B- m) k( Q, uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 K# @! |( G; Q% [4 R4 {get creatives like banners or images specifically for the offer.
# U+ z0 S7 c! A8 y1 S+ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 \; b" O& C7 eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 X2 D+ _+ J: i; ^+ C. m/ [9 ^/ c
track my keywords. Without doing this, it isn't possible to see what's converting.* i' u' M! S) c1 ]4 V& n0 Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 d( S; Y! _7 I0 I) j. Z! e& @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 _+ @' _ j3 H4 S/ ^0 h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* `5 x E5 a% |5 g( }' fbottom of the page:
# D) L2 j8 D! o7 k/ M/ jNext, I have to cut and paste this pixel into my offer at Ads4Dough.
, [0 s* n, C# F3 _' fClick on the offer → pixels → Add a new pixel and this comes up:
/ v1 k1 b& H5 e! U8 `4 @( KMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ X4 P6 q5 j4 S
from your software into the box that says 'Enter URL of image to load'.2 k: Y, W& B3 ~
Once you do this, it should look like this:, i$ s( L( a6 I* d) E& n& J: V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) B9 R0 Y8 V3 c9 B* |+ IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 Q' k) M: v4 @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' `/ N+ t% [' H5 D7 h0 `
Prosper or CPVLab.
# F( ?1 }* f/ m0 B t/ T- u2 o. c0 O: w ^
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发表于 2012-12-27 18:47:17
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