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PPV GUIDE [PPV新手入门][28页]
5 F0 c$ ]. N' ^5 U. {( l详细的请下载电子书！
0 G0 A' }! @7 ~( L) q9 m; B( C; l0 f, ]0 J Y! @5 I0 q
" j$ G; u h+ G$ V- \# P
Newbie Guide. {/ ^6 A- ^4 \, u) h
PPVPlaybook.com
7 u8 }6 ? F( ^) L; n$ rTracy Shaffer- h4 v. P+ B1 v+ h% r8 T X
David Ford
4 H5 W7 x: V/ t1 Z& y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% ^0 m+ Z. _/ ]# @Getting Your Mind Right to Start Affiliate Marketing2 M. [! S2 K! {' r' q, I# C
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, Q' ]( E4 U' l; [* A2 q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 h4 V7 @. c6 t; P! u+ h) Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 G. v: v9 W$ F. ywith any success, these claims are laughable and far from the truth.
x8 Q' O" P G5 b2 k. UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 I0 d4 O# M K B
flow management. The main benefits are the low barrier to entry compared to other businesses, and" o' h- Y5 F( ~8 a! Y9 ^1 y2 e
the ability for a marketer to be a one person shop and make an incredible amount of money with low( P8 j& Z: C1 M% G; O
overhead.5 Q7 Y# p! C( z. z5 E" {6 @
The winners in this business are the ones with persistence when nothing works, who know there's( ]9 V% _! z( A2 S* A7 u
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ |5 U7 P6 U2 w; S: ~: a! W8 C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can* }& }! ?1 L$ }9 Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- b8 z& r, d A" q3 JMost of these things happen suddenly and without warning, and they all contribute to the amazing3 X9 Y# N( {- L0 k! ]) P& L- T5 y W
learning experience available to anyone with a few hundred bucks and the ability to open an- F1 P0 |; b! ]$ o; _1 r
advertising account.. S% A+ _7 I) y- y" H8 n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 P/ t; z1 l8 }* ]1 j; W
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, m' Q9 w0 L# omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ g6 e! p" Z% J. v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- D6 l( n: J6 W1 y( PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ h. p/ l/ l1 w
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' \2 l9 w9 V5 T5 T2 Q$ j. A
started building.
* J4 c$ K" c! w# y! jThings you need to get started:
# e& |9 |2 r6 b9 b% G+ [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ p- W" O) R8 @' }0 [/ v2 K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ [' N4 u2 T: G/ j9 z- J4 w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ Q4 x0 u* E6 `) b5 m: y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ |5 C! ^5 I3 z% K* D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" q6 ~' O7 j2 @0 G8 W
with PPV.& y5 g& N$ s$ _! N( u4 }; T
Basic Getting Started Definitions$ o5 ?3 K6 S# K* ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% Q4 q3 E# ^# p4 p8 H% F& [* z6 z) y7 X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 a5 g9 F" K2 X/ g1 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 J* W4 h- l5 K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 ~6 h1 o- n7 m4 [: i1 o# ]/ C% l2 H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 T! W* X! i* ?' a& nreceives a commission on that product. An example would be the Amazon.com Associates program,3 G+ Z* X5 W$ U
Comission Junction or Clickbank.
# y; I2 z, s8 v3 j: JCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 q+ T) t' U' \, ^an action like filling out a form, submitting their email address, signing up for a service or sometimes) z! N) _ A9 B( x
buying a product. An example would be Ads4Dough or Neverblue.2 Y N# n+ J0 J8 V6 v) R" {! V3 d$ u, r
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. H7 q9 I- U2 E" k0 B0 Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 b: N' Y; N( d, \. A# S, S/ irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
" l0 m# O z1 t8 X* Z; Pright from the start can really help you.
- T$ U! u8 P. K1 E4 @$ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 U" M& O8 V4 E* _. t0 s+ q0 Y" ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; U9 O/ {! n) ]% }/ U7 a N
view, starting anywhere from .01 or .015.
, }2 l, S: H# o( r. XIn order to use this type of internet traffic, the affiliate can sign up with a number of different5 d( g& q) _3 B& B1 K" J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( q$ [; Z4 _ G; D" d; M# a% f% d. zMediaTraffic, and AdOn Network.
* E) V0 u R! O7 O4 U8 P% B [Don't popups get blocked by pop blocker software?
- L1 c3 E) h4 j# j+ e7 ~/ s' S" u E, NNo. Popups are served in a new browser window as if the visitor had opened the new window
/ f* e3 O* G$ s5 C. a3 `' Rthemselves.
4 ~& j& ]: m6 K' ?5 t# w8 ZHow many popups get served to the visitor?) ` N1 V0 ~* ?- }% ?7 w
The number of popups served varies depending on the PPV network. Some pop more frequently! Q$ W- ^9 X0 h5 d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 y: P, W5 N! j7 U: Gserving this kind of advertising, so they have to toe the line between keeping their software9 _5 e# t" k6 z$ }. A
downloaded and still making a profit. o- d R- ^8 t0 v9 F
Isn't this type of software bad? Why would anyone keep it on their computer?8 z* I6 Q6 _; { T9 |' r; \" Q
No, this type of software doesn't harm the user's computer.
. n, K% R" p1 k' p8 H5 ]4 TCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 f {! p/ t5 Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so& Z- Y1 v- ]) z% ^
that they can continue to have access to the incentive.
. K4 e+ h7 c, |4 r" ]2 P- t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
h0 Y2 E f. q' \How to Get Accepted into a CPA Network
8 Y2 a. r1 _0 `* ?4 {/ ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ C" _! ]; Q& o
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 ?2 F8 C3 z: O
different networks., B; Y" p. J0 D5 o7 c @, Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' C* b" ^7 q. F0 }% Y, vapplication and be as specific as possible about your promotion methods. Usually some time after
7 ?% w# v* V6 qreceiving your application, the company will call to interview you. The phone interview is a critical
/ O: X* i, V: ^ H, z8 ~5 Ipart of the application process, and most networks will deny your application outright if they can't get
1 C0 W5 K/ K' f, Gyou on the phone.
9 s. Y4 g! p' R, ? q) KOften, the person who does your phone interview will actually become your affiliate manager after
8 J+ ~" p1 C& s4 ^! Lyou get accepted, so it's a good time to put your best food forward.
/ [$ V5 w i0 H r& lYou might not relish at the idea of someone grilling you about your internet marketing methods over
# A. D& c) h0 K, l/ [* K- E- A( S' c. Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
$ i* d m" o& q! O; }. g) w3 ^What methods do you use to market offers?+ m. j! i( ~( G7 X$ M7 q
Do you already have a website you will be using?
, N- `% B- f) ^1 R+ j& cHow much is your advertising budget?; ^0 o9 D. O& N1 ^5 `
What other networks are you a member of?, k W' V4 @- o# ^% u( H% R3 A
Who are your affiliate managers at these networks?
. _* {9 L4 l0 r: P4 QDo you use social media (Facebook, twitter, etc.) to market offers?7 A: U: o; \8 N; N- ?6 V
How much traffic can you drive?/ U. o( Z* s) _
Do you have a personal recommendation from anyone who is already a member?
1 y* X8 i& m! ?+ A7 O7 zOnce you provide satisfactory answers to these questions, the network will approve or deny your/ b' R. a" S5 V' G% ~3 P5 k: i
application. If you get denied, just keep applying or call someone on the phone and try again. Be
( d H% L' n( b7 D; wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* S; D d' S1 T3 l6 L' |for the network can be helpful.
' o }" w0 f/ ?+ m& HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 P& Q7 n6 a) K) j O& `; P; X' USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. E! Z7 [5 S6 [$ ]3 O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 M6 I, b- I" r" l# T% o( tpeople can open a lot of doors as far as networks are concerned.
/ @( d3 K. [2 p3 F8 H7 eAfter You Join a CPA Network( @, @/ w% q" i+ y3 w3 U! _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ |& P4 \* g; P$ aand make an attempt to get to know them a little bit.7 {- d, F, s) h7 W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* j+ s2 e% P1 Y- r: g( a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 C: N& t) g& ^/ [/ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 ]: F% M, }7 `3 q( p t; @ vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ |$ ]7 O7 A- ]) m7 q8 P3 g9 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- ?: y( D" W0 h3 hemail.
+ x/ N g8 j! N/ LFor more helpful info about dealing with affiliate managers, check out:
- w1 s1 B0 k" e1 Q. y% Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ ^; M0 \+ n/ r" Y9 u$ o
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 B0 B9 H, l, H# v; z) _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ s5 j4 e. O, d8 x# [
Set Up Web Hosting: ~" N6 m5 f3 m: W! u2 c9 E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; T: ~1 M& }9 m' y4 O0 c' Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 y- I5 M& @2 H0 |) x, v* {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 O4 P( _. y# K- s7 f
whoever else is on the same server as you.1 |( s! Z9 {. N8 f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 d/ x9 ]5 F7 m3 ~
enough that the visitor can't close the window before your pop up is even shown. You have about 3
: F/ Z. Q8 W7 nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# m5 K6 h- o' s. K' L4 k3 y2 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' D. k; N n8 h9 Dhouse full of roommates (hosting customers).
) H0 v! ^4 X# U7 \& KIn shared hosting, this is like having roommates where everyone has no specific designated area inside
* b6 \" h* C) f7 K( Y+ f$ c) qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will9 D: b# T! @; U+ i
fit.0 ]4 R4 W0 u0 Z f% Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 G, u, |7 V8 s$ C/ n: tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 C# o5 t$ R9 Q8 ]$ A/ x" itheir food. Everyone else's food in the house has less space to take advantage of.
2 {5 n) J5 R; m- v VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 L/ O G6 l; c- \; F8 C) ^any type of hosting this is a bad thing, and especially while running PPV traffic.* i4 a8 J W( d0 h$ H9 `
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ I% T7 ^+ z' W$ w: S8 d3 Xinside the fridge to put their food, and other roommates can't come into that space. The server is0 h9 _1 a/ G: A* j
partitioned, so that each customer can only use a specific amount of resources at any given time.3 a b$ d# n7 ]$ }1 K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( T1 }/ h' k1 @belong to you and no one else can use up those resources. This makes it possible to serve much more
0 C; j# S8 _& D- rtraffic, faster.2 {$ A r# H0 _
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 z1 a2 b% k2 `6 T, F5 s* [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- q8 i I2 ~* r A1 ?
here:
3 L; K! R0 p1 y5 M7 w9 @3 Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! m! o% O4 ~) `# Y. t. x3 F& g1 ?2 H
VPS&highlight=hosting
# B; {, d6 c4 C- K3 N. ZDedicated-Hosting-vs Shared-Hosting( ^% J6 [4 o! ?. _) K" @; P
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; f2 e8 J2 \# {% ] m3 M" E
Hosting...Your-thoughts
' j7 E5 d# `: t* [9 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) w% v/ m, c" J8 x
Hosting Providers for PPV
7 W6 `7 L' c: s; F/ J( ]Beyond Hosting
3 d) T! L0 f4 M# p( X, Y) ^" g8 _http://beyondhosting.net/* _- l% x( Z; L, v
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) A; F+ b$ Z. x
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ w* a- u% A( @1 ~9 k7 P pdirect linking with PPV. Also, these guys provide great support.
, K! _- e- g/ X) [4 X. a: f. ^) |Prosper202 Optimized Hosting
$ U3 m% R0 U9 y* k* s7 i7 v, ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) a. d* G* m m2 BCPVLab Optimized Hosting
, B* u/ J& T: n" j" yhttp://beyondhosting.net/CPVLab-Hosting/! E- x% X$ x& o, K7 r& g9 F
Domain Names for PPV# z7 x4 M3 v! q+ a. G4 w8 s- g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. u3 H# F" s9 Iwhere you're going to host your tracking software and your landing pages if you decide to make them.4 J6 {% i7 k- M0 f4 f1 L/ N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 ~% k1 ^ b V3 r8 Z, U: i+ V+ s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ n5 ~/ F" F. y% O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ s1 h d. `0 w# j9 v' r) T
term or build a whole website.2 {+ h- O4 t4 W$ n3 j t
After you buy hosting, a domain and get those all attached to each other, the next step is to install
# j7 m4 r# f9 f8 d1 ~2 f5 U1 i0 mtracking software on your domain. This is really important, because it is necessary to track your
% `/ H3 o, i6 ]0 u$ C2 Z4 dconversions down to keyword level so that you can optimize your campaigns. Without proper& ~" Q* g/ o& `) k. ]3 a X
tracking, it is impossible to know what is working and what isn't.; t1 S% Y0 i7 G/ D% N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( M+ s! A1 Y: qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 J: I1 J4 {: u: k- [- MProsper202
& Q/ S5 M* T; j0 W: `& Q# f ?http://prosper.tracking202.com/apps/
/ U! Q5 W) ]% z$ p VCPV Lab
. o* L: X9 y$ ^( b+ M; ]http://cpvlab.com/
6 n5 a8 @" b0 a! MCPVLab Help Videos
4 e9 N( _; f6 ~* yhttp://ppvlab.com/oweiw/oiurw/vdm.htm. A: |, J% F7 c9 `, t, f1 V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% V) V! w6 @* A6 X
industry standard./ A1 O4 v9 V2 ^/ a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" S+ [* M5 h5 q# i" o1 b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. r) \) t1 X2 A; ?/ C2 [, ]
good support if you have problems with your installation.; J4 o8 h; E7 ?3 s) ~
Tracking 202; r5 a* Z+ |, i* J' T# D; J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ j! R3 I7 w- p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ L5 V- V, N; \( s5 Parea." ~( C$ @, W/ y$ v& c9 w0 |/ {& k
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 Y% U4 |1 [1 a/ ]
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 S& ^' k0 P5 n. p9 l s& Ointerface, and their hosting.
. y7 o8 F1 W0 ?5 e. @( t7 jAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 ~+ X8 W: q7 @+ L5 B
and targets which you are bidding on. Leaving this up to chance in order to save money could
* `% C. X- ^. m* X' w( lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you* o! `; y6 f9 L/ G2 `2 @
were using.
& j+ b k! m+ o+ J' u6 m1 t! \4 M% b+ mChoose An Offer" D3 s6 F% }7 a! U9 y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 i9 A. v4 ^0 u0 f" I9 X
Lesson on Offer Selection# I+ n: g+ G: Z5 u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 s- t& x: z5 {# z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# {: H/ C' r! `6 M8 r' T( DTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 @4 q6 E3 h, m" d" sLeadImpact as the traffic source.
# M. A3 ]7 l) `* f$ E W8 VNow the best way to learn how to put all of this together is to just get started. For some variation in
1 q) n, c5 {& pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 F1 J0 F. o, x5 U" @" pcampaign.
* ?( }" G9 T9 jWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ Z) c# B* A9 w2 @
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# R5 ]# M4 I" d' d; l3 ^6 ~
that all traffic is accepted.7 W3 B0 D% \+ Y% P y5 T3 T% P
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& l) \8 L1 o! K8 J' T( Q3 {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 w2 ?, y' [% ?3 s; j4 @- y
get creatives like banners or images specifically for the offer.. u4 L% T; v5 S7 q- l& o/ q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ g4 @. Q/ t8 E
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* A' I" x+ }# {) etrack my keywords. Without doing this, it isn't possible to see what's converting.
+ Q R. l: b4 R0 f! s3 K; HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 m% s7 d; B4 Q& Y* x" A/ A! L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 Q8 X# m1 Z2 m+ \- RIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: X( c }8 n0 Gbottom of the page:
" D( D* K# x( ^3 e j5 @# ANext, I have to cut and paste this pixel into my offer at Ads4Dough.
$ a' I D. G0 Z& L# R1 d* JClick on the offer → pixels → Add a new pixel and this comes up:5 f$ m" D( b) W, ]: r- z; l& P* X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 m. _1 V% J- s0 W$ p& K; t
from your software into the box that says 'Enter URL of image to load'.
* [" P4 B5 z i: d& E% b: eOnce you do this, it should look like this:
% \0 x2 p2 f5 k7 P' O, e; N" L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" T7 Q$ M. u; {5 j4 ~Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. Y+ H& ]& }) ^& L1 xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% F& N5 j' S; }' R; E
Prosper or CPVLab.
! M8 r0 x% S* i3 K2 d( ?6 \: V$ p" c3 R, P3 Z5 `
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发表于 2012-12-27 18:47:17
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