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PPV GUIDE [PPV新手入门][28页]
- m- I/ l, J5 i- ~1 U" [7 K# _- E详细的请下载电子书！5 |' F) g1 [) w5 @
# g! d/ C- ]0 u
+ t/ D/ ]3 @0 p7 t0 lNewbie Guide& [+ } u8 g. D+ H, E% a
PPVPlaybook.com
8 m ?% Z7 d. H4 x! eTracy Shaffer
& l$ I6 Z( F7 g, ^% bDavid Ford
6 k2 }0 m6 L; d4 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 I' e$ h3 E1 Z+ Q; \$ ]- @/ YGetting Your Mind Right to Start Affiliate Marketing: Z0 ]$ n9 a" Y- j' P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 ?& }! _. ?) a3 e$ J$ d# Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) D- T4 z% O2 e0 F) F! e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& I; u+ C# H4 u! }: k7 s4 O; @ J. kwith any success, these claims are laughable and far from the truth.% P K5 j/ S+ I7 r3 [, a$ `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- @) N. \4 ^/ Z2 w) L# o* M
flow management. The main benefits are the low barrier to entry compared to other businesses, and
+ [" T7 Y: ^- d7 c; s" ~the ability for a marketer to be a one person shop and make an incredible amount of money with low) i7 L) ~( o" U7 E) ]' n
overhead.
C$ f9 Z+ E e' _8 Z" }. ZThe winners in this business are the ones with persistence when nothing works, who know there's
2 ^9 `% E' C s: M9 v9 K% V( e8 X splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# C8 ?! v0 g6 p4 R& @3 l* UThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* X' f/ {2 i' P* A( b- Wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 u8 y& _$ d) K9 D T; O7 \) j
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! l+ o" L- f. Q- A3 v+ Olearning experience available to anyone with a few hundred bucks and the ability to open an
) d; B. W/ R* [# {( D$ Z# ?advertising account.
* w9 D' p" H& ?$ p- h( N* sYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ C8 V1 K# B+ P% w' v6 y0 ]& ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 f8 p- ^& H( `+ C* N
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: \+ B% x. @- }8 ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- Z6 k* A6 z s/ k9 @- j; bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( s" q4 {, h5 [, r2 b+ n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) j' h" w M( mstarted building.
$ E# Y9 l; L- v$ h2 V$ CThings you need to get started:
$ \8 u3 g3 f, I: {+ }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. w* H; O7 W8 b7 C; W R: K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). h% }& U' G% I' F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 S# Q, S) M5 R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 v: t% M5 o) [- G# ]- jThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 ^& i) p. T! i3 w6 y
with PPV.& M1 |) \' C6 }& o$ l
Basic Getting Started Definitions
/ {* l3 \. L9 I: n! pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 O, g1 w2 a5 z; I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" h, \" |0 J/ X4 J/ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" ?( X: f. l, W6 F6 u$ `0 `0 m5 k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) @' e1 C/ J8 d% R8 y* ^+ w+ PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- G4 N( H* ^8 j' a8 Qreceives a commission on that product. An example would be the Amazon.com Associates program,/ A& M5 k$ v9 Y: E
Comission Junction or Clickbank.4 a* _1 [. ^$ \ R* W; W/ f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( g2 y9 D$ i7 H
an action like filling out a form, submitting their email address, signing up for a service or sometimes, [1 T ?1 ~" D* a" T
buying a product. An example would be Ads4Dough or Neverblue., K8 R, W2 U+ g3 F6 m4 i: n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; t t; f' f/ z' K; Z1 v
account, getting the affiliate approved for offers, bumping payouts and just about everything else! S( L4 I& i8 `2 Y3 h
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: E; F3 \, S7 n( ^0 ~
right from the start can really help you.
9 L$ p5 r; h [' D8 nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 [: q0 P: p7 T5 v) j, Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per% Y) N. Q7 _ E0 ~" i' X' A& x* r
view, starting anywhere from .01 or .015.7 \1 G7 d# R( i# X( Z. n
In order to use this type of internet traffic, the affiliate can sign up with a number of different' z; I2 W: _/ b( j% k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, J# h9 @1 Z2 ~: [4 W4 ^MediaTraffic, and AdOn Network.
8 O' T) x! {% Z$ k& u" h6 Q4 zDon't popups get blocked by pop blocker software?$ D* X! T x& d. P# V
No. Popups are served in a new browser window as if the visitor had opened the new window
* u* k# C8 y/ ^" s0 ]% J. Xthemselves.
9 S& c& j% G1 w0 M7 P5 RHow many popups get served to the visitor?. e5 g! U. N0 e; ~% z: f
The number of popups served varies depending on the PPV network. Some pop more frequently
; e" M9 i T: ]! E/ q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ h: a" q6 s) O& S& w; }- Cserving this kind of advertising, so they have to toe the line between keeping their software
- K" Q* y6 z, @+ p( Mdownloaded and still making a profit.
& x( F: {" E0 e4 w1 lIsn't this type of software bad? Why would anyone keep it on their computer?
2 d, A+ J Y" Y% `No, this type of software doesn't harm the user's computer.
& e i% v3 Y; l4 LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ e* y' i+ i2 K( h% }toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 P& a. @" ?& f5 l
that they can continue to have access to the incentive.% f9 e9 ~4 e" @( u9 v$ x; _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' l& R5 J6 @4 s* w. S) e# tHow to Get Accepted into a CPA Network
4 t: Q8 a$ f1 D9 T; f* {& r% ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% e0 s3 I7 ?: E/ T$ Y6 n
to start looking for networks is Offervault which lists offers and lets you compare payouts across: V7 h' Y4 B1 P Z* t* k
different networks.
8 E \& Z2 r! L; }& _" q" iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& y& h) q; }: P; U( o
application and be as specific as possible about your promotion methods. Usually some time after5 q$ f6 x/ \4 W. n% r
receiving your application, the company will call to interview you. The phone interview is a critical6 h& n' X# o0 e, D' j; j1 b% h$ C
part of the application process, and most networks will deny your application outright if they can't get" P: h: x( J1 F2 ]& F! j1 K9 O
you on the phone.1 Y* |% K! _! K, I7 c
Often, the person who does your phone interview will actually become your affiliate manager after5 l+ L# P5 ]5 R h
you get accepted, so it's a good time to put your best food forward.
) o9 O* c2 N6 {9 u aYou might not relish at the idea of someone grilling you about your internet marketing methods over7 G) a' E( m; ~& ~% T9 s
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# H0 r* i- {, e6 hWhat methods do you use to market offers?2 E! R( ]2 r4 B2 s& \* O* q: s* S$ I& b
Do you already have a website you will be using?
/ U$ G. m; ]( W0 d4 M$ G" }6 C2 AHow much is your advertising budget?
4 Y# A* y0 U' ~1 N4 a8 lWhat other networks are you a member of?
/ M: J4 q& n0 }' |" _- Z0 ~4 Z+ c- lWho are your affiliate managers at these networks?% ^' [1 \1 P4 N, d
Do you use social media (Facebook, twitter, etc.) to market offers?
( t4 o, v1 f9 Q. s/ L. ?$ DHow much traffic can you drive?
" N7 G; S: q: I) a/ d% c9 A0 l! ODo you have a personal recommendation from anyone who is already a member?) `; r( x! `: s
Once you provide satisfactory answers to these questions, the network will approve or deny your3 K' p1 ]/ ~7 M) U
application. If you get denied, just keep applying or call someone on the phone and try again. Be' J |* G" u4 s/ t! e6 @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate8 y0 a/ b& Z* Y
for the network can be helpful.
& j* U4 w) @$ R* u! a- I$ O. yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- u2 i; Z! d1 t% Z+ V7 U! g. ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( C! c* F% D) V$ P# g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 X3 v& I# b$ p+ Speople can open a lot of doors as far as networks are concerned.
: V; I, f3 M" ~After You Join a CPA Network5 @( S' ?6 |4 T$ x9 l' k: K6 H+ m
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ l* v) ?+ _, W; c4 G0 Z, iand make an attempt to get to know them a little bit.. Y& I! l9 U n. P- k1 a
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, R7 `5 ]! ^* P3 U k8 Q* gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
( F) q- l T6 H% x7 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( J8 H$ r8 k3 `3 y6 H( l j: ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 }# d- m) z, r# o# k. m2 D
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) q- J4 L p( hemail.
- g- U5 z( R6 ~% ^+ ]7 ?: H" \For more helpful info about dealing with affiliate managers, check out:
- |$ C, o) y- e6 a# G$ p2 F( ?$ rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ t$ D( j2 n8 n
http://www.mrgreen.am/affiliate- ... iate-managers-want/) Y3 |4 i* d% j* }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 H" h/ W' ] \: _Set Up Web Hosting* X. Q" \6 Y8 E& A: t# F! k
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 T, @2 l% E {: K }8 ?
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! R p0 M% q' O6 e" N) ]* W+ X. @9 ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" j! {7 w+ W1 E' O2 t
whoever else is on the same server as you.
& u$ U: P( c# e- E5 JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# x% a9 |+ T' ~4 D' E
enough that the visitor can't close the window before your pop up is even shown. You have about 3; C# I; Q+ Z0 a, A' t0 b1 w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 n0 z# Y. ^, j Z" e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& f' N, m6 ^$ y+ |! dhouse full of roommates (hosting customers).+ o: h7 e7 ~. _( T) O0 h' t
In shared hosting, this is like having roommates where everyone has no specific designated area inside, d% I/ s; d8 D; [' N' h5 L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
j5 f' ]. I3 P* gfit.% x3 w/ d- f: `' g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- \2 C+ `' B3 J( qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% U1 t! T+ U1 V
their food. Everyone else's food in the house has less space to take advantage of.* S% g: ]$ m6 O. p2 W* _/ A- h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" V5 E( q" N; j0 H+ y( a. Eany type of hosting this is a bad thing, and especially while running PPV traffic.
4 q8 a' u6 q9 X7 C4 c$ G8 DIn the case of a virtual private server (VPS), everyone in the house has their own designated space6 o* ]; @& B1 Y! H; H) v4 t
inside the fridge to put their food, and other roommates can't come into that space. The server is8 m5 l5 z) `4 s/ b" f
partitioned, so that each customer can only use a specific amount of resources at any given time.9 T- A7 u3 B$ \# g* m5 d1 S* l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* O' W7 Q$ J/ Rbelong to you and no one else can use up those resources. This makes it possible to serve much more: R ?0 Q, @, P; ]8 S, |5 X
traffic, faster.
9 o B4 }6 }2 J: @( B* BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- r# Q2 Q* H/ c5 F: f0 |. E6 |+ G
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( A! ~# z1 C; k8 a. Ihere:
. O& Q* N3 C: D% Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ z* H& Z' Z2 h' a/ HVPS&highlight=hosting
/ {3 |: W; z' M* }Dedicated-Hosting-vs Shared-Hosting7 D2 n1 t! s" x, P E% n: l
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( H- S. q$ z6 }1 ?Hosting...Your-thoughts3 A. g4 ?- J& M7 H1 b; V" F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! W p* R1 n0 u" I" {2 Z& oHosting Providers for PPV. T- G" `* K6 V- V
Beyond Hosting2 R$ \/ c0 O* a
http://beyondhosting.net/& `0 Y. J9 X5 i% Z/ O8 E4 [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 }/ x- R' x1 u% p; y6 I, Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* A( e `* D" U0 j' _# ?
direct linking with PPV. Also, these guys provide great support.
' o# g: X: u6 Y9 Y, DProsper202 Optimized Hosting# q1 s* J) s8 @+ R! N; p
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/. Z& {! B0 I1 S
CPVLab Optimized Hosting0 J. W" ^# r3 I, m0 T
http://beyondhosting.net/CPVLab-Hosting/
& k0 e8 ^) d7 f4 F3 h. rDomain Names for PPV
, d- g6 W% ]0 w `2 W. T: V) xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 x, O9 t$ s+ {6 ^( L( ~where you're going to host your tracking software and your landing pages if you decide to make them.
! D @- y. F! r U" |+ xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 V* B! U* b3 O/ \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" L0 _) F3 g4 x- y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# B9 l5 V4 ^! p7 X' b% iterm or build a whole website.3 O$ `% p+ _9 [1 r0 c
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* x3 v3 `8 W {& ^tracking software on your domain. This is really important, because it is necessary to track your; m+ s! ?' x& b+ T
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 z B% N2 @+ J3 J0 ttracking, it is impossible to know what is working and what isn't.2 A% ^& |1 E; S8 {: i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 q n/ f0 E4 H
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 T0 b7 o3 D6 m- mProsper202
, ^0 a7 B6 f" B" whttp://prosper.tracking202.com/apps/
$ @0 W( N! w+ A7 S( `2 jCPV Lab* i! r* Z4 M4 m0 u* p0 u
http://cpvlab.com/
5 ~% b8 ~% `' Q r9 uCPVLab Help Videos6 K, O* [( \- I
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 T; R/ R, G+ ~+ ]5 X/ rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 u' J/ t( f7 A m% X
industry standard.. S: G9 S3 Q8 r7 i6 y w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ W: H% \- J* ^( I2 U
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- k8 q, e5 V j b1 T2 _6 D
good support if you have problems with your installation.
' n2 d1 ~* e5 |& a BTracking 202 A8 v! Q+ l6 m4 F! g9 M& {' x. Q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; i! c/ K7 I- b' G. A+ ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: n4 z) ]6 I7 Farea.2 l+ R Y/ Y# y8 ?
If you choose this option, keep in mind that your tracking software, one of the most important parts of! c# a2 Z) s3 r1 X: x' I' M( d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& W' S$ u: k" {; u3 I; ointerface, and their hosting.) B& _* j$ x( {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( E7 d/ x4 \6 u4 g j8 Jand targets which you are bidding on. Leaving this up to chance in order to save money could: Y+ b0 x; a! f% h, G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 g, W( ^! l* |+ A k9 p
were using.
& X+ O/ }( H( F" LChoose An Offer
8 M8 d% O# E; e0 `' N0 [9 O& qNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! N# g. m. g3 [$ X8 j6 T' ]
Lesson on Offer Selection# P- @" o1 H' X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ x; Y. P4 X3 mIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 e! p/ {8 b) y: I4 V/ L9 @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 {0 w) f% C: w6 @
LeadImpact as the traffic source. Z9 A" A0 a) t+ V' Y4 F
Now the best way to learn how to put all of this together is to just get started. For some variation in
5 S& R1 n: h" W, z5 Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ i! z z4 ^2 o! x+ ycampaign.
! h+ g3 P+ E4 w- ~$ b) F( YWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% @5 m9 d# c9 |$ Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; I8 x( v: m9 c4 K. w& e1 h- Bthat all traffic is accepted.6 ~1 V9 C, U# }! z8 @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* \9 I6 g( d! S: n1 d( _. m. q OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* j# S7 T! q! r! W; P0 X
get creatives like banners or images specifically for the offer.
4 r' Y, i. H& N1 H7 ~% e- m4 Y h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ y% q7 i* P4 o) g+ O9 D- }% XBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 L; P, ^ j) |. Z6 P- E* g/ F
track my keywords. Without doing this, it isn't possible to see what's converting.
" [# i) h( }8 Z. W7 I! }" ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ L4 i+ r; m' [; Y/ \* T8 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
R5 E& o" ~% ]# zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 \# A! e2 c9 \* ~! k3 m: Y# @bottom of the page:6 q; V1 }, L: F. |) x2 e
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ ?* d1 v9 J2 BClick on the offer → pixels → Add a new pixel and this comes up:
6 n4 B/ i3 |5 y+ YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 G5 y2 H. K: P4 k! M% L
from your software into the box that says 'Enter URL of image to load'.
! e6 b, h( k2 i4 B: q, K: GOnce you do this, it should look like this:
/ T7 o' }" i% V3 N0 s6 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 G0 j- F) B6 N! E0 `8 g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: y! G2 v0 M' tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 f ?) F% A* a8 G/ w0 `& P
Prosper or CPVLab.! K; @, Q7 C5 t- D f% ?
2 R5 V, O2 D3 g$ s1 n$ ] |
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