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PPV GUIDE [PPV新手入门][28页]
1 V$ @: `: }/ x- s详细的请下载电子书！
9 \+ S& t- X1 } _1 W- \* g6 L# c) O+ v( m& \6 K/ o; W7 q
! q% J& Y! F7 W: {4 {" KNewbie Guide
- e' B6 z& P* u0 h! \3 vPPVPlaybook.com
! {* O: @) l- w: bTracy Shaffer
% S4 D. h4 t/ V% uDavid Ford
2 y$ }1 L6 o2 s- E7 f. M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 i1 r) p" c+ y; ^7 S
Getting Your Mind Right to Start Affiliate Marketing
" J d9 X, t: lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an |5 j; O# @: J. Y R! g$ _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 b* w# ]* Q7 [" o+ u7 m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 A( F9 W3 A1 X0 D' t4 b
with any success, these claims are laughable and far from the truth.
2 P6 l$ X: ^. m& B T1 N3 XAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* Z3 _0 D! @& `- d1 @7 lflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 \' S) i' ]* Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low$ Z" a% Z' _1 e4 e0 j0 x
overhead.
" P$ H: o) U JThe winners in this business are the ones with persistence when nothing works, who know there's
" G9 }* u5 m% ?# N xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& k1 F" x# `) R3 R" |# r T3 y" F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can4 Q; i$ O& q! F- q% N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# r7 {& ^2 }' C$ KMost of these things happen suddenly and without warning, and they all contribute to the amazing( ?0 f$ G. x. {+ `! W- m) Z5 G
learning experience available to anyone with a few hundred bucks and the ability to open an" h3 p$ c5 Z7 j) s2 K
advertising account.* y* |+ i; }- m6 q& l8 i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
- J2 L7 D' k0 @) mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ M! y& j, _$ u7 Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% A* N2 }9 J8 q# A/ ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
E5 E( [3 }) R/ f% n# O8 CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 c" J" l0 ?( f/ y- i/ t" s. n9 W) cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ a! Q/ V' }8 J8 B( q+ ?. _2 `/ cstarted building.5 x% m( }$ g2 E7 J6 n
Things you need to get started:9 k7 W4 V) F, a+ C# @. H
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: z2 W* y5 z! W2 ^1 ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% V; a2 a* O( `& g( w* G
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 A a" y h) L& n' Y6 ~+ o5 r, k4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* c( w' B* M. [# ]7 J) U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 V) m" Z3 R1 F4 i) N
with PPV.
. U8 k0 }0 C9 Z7 MBasic Getting Started Definitions4 V2 @! j0 M4 K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 h' c6 o8 N& d5 x' @! w5 ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- l0 e8 W% K" z& A1 \, ^8 \# m6 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! K5 R! |5 x9 }/ i+ T+ ^
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 P! {3 p6 @0 r: V+ Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. d, b' q8 I! b* x6 ?9 [receives a commission on that product. An example would be the Amazon.com Associates program,4 F' a; t$ }/ O9 }
Comission Junction or Clickbank.
% \: A3 k) m" F8 L# l7 kCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# \7 n( c5 [1 R. i' Ban action like filling out a form, submitting their email address, signing up for a service or sometimes
3 z7 N; r4 y* s& A! E, s" \" Hbuying a product. An example would be Ads4Dough or Neverblue.
% I) l2 A, L9 H' ]4 dAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 a1 x# t+ H2 Aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" |- K" K3 \6 \' U/ K2 Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 O; h0 |$ }& U+ y$ a6 u/ S
right from the start can really help you.1 \8 }2 U& q, M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 _3 a# A8 T x6 c8 b
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& K, ~( m1 Y3 i$ L; f$ v% iview, starting anywhere from .01 or .015.
# ]( U1 y$ u" l9 z# @/ VIn order to use this type of internet traffic, the affiliate can sign up with a number of different p- i' m% o- R8 V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ |4 U4 p$ @& V ?* ]MediaTraffic, and AdOn Network.
# ^! l* u" J* MDon't popups get blocked by pop blocker software?! Q% v% c+ |7 ^, ^6 M5 P
No. Popups are served in a new browser window as if the visitor had opened the new window E+ P2 m8 z( j
themselves.
4 Y3 E. G; O) u" F% VHow many popups get served to the visitor?% q" L7 a0 `- v1 c# J0 g, V
The number of popups served varies depending on the PPV network. Some pop more frequently. M* X4 v4 w1 r; f3 _9 U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' l/ p0 t4 @7 {/ H: y
serving this kind of advertising, so they have to toe the line between keeping their software
" v6 s0 O0 _% ~/ m9 Hdownloaded and still making a profit.# Z* d ?7 ?. L$ c% x. h6 t
Isn't this type of software bad? Why would anyone keep it on their computer?" |) T( x3 Z) y: u, s" c( I
No, this type of software doesn't harm the user's computer.' E( ~; f1 _. h" i5 E4 e8 v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! T2 \. N3 _4 l. f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 X0 G& i5 G/ n' V! x: i" |) K
that they can continue to have access to the incentive.) \0 @. S' Y5 f0 ]- |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 m; u: W: _ }2 @
How to Get Accepted into a CPA Network* X3 {# ?) w2 M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' L9 r- N; Y( {" D* G0 d! v$ q+ P
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 c1 v$ {- ~9 ddifferent networks.( _1 F) M4 n i, ^* O3 H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 t+ U% r( t& [. o# C. y2 zapplication and be as specific as possible about your promotion methods. Usually some time after4 {: R$ }7 P0 D. l1 |
receiving your application, the company will call to interview you. The phone interview is a critical
: n, l; `, x8 K, Q7 @part of the application process, and most networks will deny your application outright if they can't get# s# Z( V `5 c M, O+ z
you on the phone./ O0 j9 Z, o& ` g# E, S
Often, the person who does your phone interview will actually become your affiliate manager after6 V# J: } A6 g+ |
you get accepted, so it's a good time to put your best food forward.
( V$ k) O/ N; A) ]$ g3 X1 Q, kYou might not relish at the idea of someone grilling you about your internet marketing methods over0 z* p, R- k3 t& o8 p! {0 v
the phone, but trust me, this part is critical. Have answers in mind for the questions:: R4 s" u1 Z1 ?6 n
What methods do you use to market offers?! ~0 T. J4 }, [. s3 v1 k4 ?
Do you already have a website you will be using?7 A3 P1 B$ p4 j& d% s+ a- @ _( P1 Y
How much is your advertising budget?# t/ y* c! z9 U4 ]
What other networks are you a member of?1 B$ N( U" Z. z* c! s r; p& B
Who are your affiliate managers at these networks?+ e1 `4 z' w- q3 B3 O" l% R" c# {
Do you use social media (Facebook, twitter, etc.) to market offers?
9 D. r" D6 A' P% d7 UHow much traffic can you drive?
" H7 y; m% c# _/ R7 }* O& [( w7 U8 GDo you have a personal recommendation from anyone who is already a member?7 M1 l8 L/ J9 o1 G+ l/ y7 ?
Once you provide satisfactory answers to these questions, the network will approve or deny your' [3 M% E# C) ~3 H2 v
application. If you get denied, just keep applying or call someone on the phone and try again. Be) A4 ^" z0 A1 |4 q6 F: `. m
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. |2 H# }* g# O. V( U) rfor the network can be helpful.* K& G8 c2 O: Q1 ~
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! ~. M% g: X* n% nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 Y7 v5 i0 V6 c* U5 A& ?( F: qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* }3 d6 _& T5 [% a& Qpeople can open a lot of doors as far as networks are concerned.
3 _ z) p9 [( T) | B: ^% TAfter You Join a CPA Network
9 r+ _/ b/ k/ m2 v% XOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ f2 M+ Z: S! Y$ l3 Y8 ]- wand make an attempt to get to know them a little bit.
( w0 R1 o! m% z7 V4 {6 q: cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ ^7 r# h2 m/ P$ ?. v5 lweight in gold. Start feeling them out from the start and try to get to know them. Once you get& C, f2 d5 M6 t2 r' `% a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 s2 z0 d1 E5 ~, k7 olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 M8 L' Q$ X6 m4 h) B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 E2 [, g/ E$ |) d9 _# I- semail.+ z3 Y0 m/ K2 z# S9 V- W
For more helpful info about dealing with affiliate managers, check out:
/ x# S# h4 f# p/ m7 ?4 r1 Z8 c( Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 Z7 Y+ b- O! |5 [% e
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& G; p Y5 R: K1 ^5 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# S$ r' }, p2 ~; p' `9 b1 c& f! v( D
Set Up Web Hosting! M3 r' l/ x+ q$ @( I+ ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 ~) p6 d: M# e2 D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- s- s: F ~1 u7 a
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' f/ Q7 W8 O9 q- Y7 P1 owhoever else is on the same server as you.3 |2 y/ z; |# [- _1 b$ n! K0 P
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ o6 M) k; y/ I3 [) H9 F
enough that the visitor can't close the window before your pop up is even shown. You have about 3! Q# T4 ~' E! b% W! @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* _$ C8 _" P, o6 V: tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' M" w9 F; C5 r" X; dhouse full of roommates (hosting customers).: u. z" ~9 b' T' B
In shared hosting, this is like having roommates where everyone has no specific designated area inside) u+ m! y( X3 d. M' k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# o! @$ d, q4 o. efit.
; R" ?8 C2 C0 \8 a3 A* u% jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 e6 K2 W+ Y. l T0 n- C/ athe rest of the roommates, by virtue of simply needing more space and resources to accommodate' R' g; J; l. u( E& K
their food. Everyone else's food in the house has less space to take advantage of.
& X: z8 x4 i7 o, d' o/ L/ LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 N8 Y9 m9 @- k; N" nany type of hosting this is a bad thing, and especially while running PPV traffic.5 O9 o/ h6 y! p
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" C6 m; `6 Y( ^* oinside the fridge to put their food, and other roommates can't come into that space. The server is
% O; B/ Z$ j, h9 ipartitioned, so that each customer can only use a specific amount of resources at any given time.
' z$ k1 V; W2 m! X4 `* iA dedicated server would be like having the whole fridge to yourself. All of the server's resources y' w' ^7 W6 k% m4 |. I$ O
belong to you and no one else can use up those resources. This makes it possible to serve much more: k) b0 d/ X0 K" u+ W0 T- Y# i
traffic, faster.% ~( G I; T/ s
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: R% ~5 z6 T& M QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# l; ]# B! @) }% o" Z9 L. X: k
here:
$ d+ a; t% R* {5 e( P s: t8 d0 J9 phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 k8 c @2 g. x# M: F4 }$ xVPS&highlight=hosting
3 z6 e8 m- q. V4 B% u! iDedicated-Hosting-vs Shared-Hosting
8 o2 {# J1 |% Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! N% J/ {- T4 g# u5 |Hosting...Your-thoughts/ _" r1 z+ W* k) M1 N% D! N' W% R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' [9 {' b$ K) Q3 e% W# o. @3 A' [9 a6 ~Hosting Providers for PPV/ [0 Z) O. z c+ K+ @# ]6 l
Beyond Hosting
4 Y$ `0 i: @1 S' V2 J4 b K3 Rhttp://beyondhosting.net/
! ^; |9 d- ]3 M: OWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 e2 R1 \, h$ |0 v+ q4 nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( }- s7 K$ U& `1 V, W& i7 {2 ^ [4 n: mdirect linking with PPV. Also, these guys provide great support.
5 r3 M* ?6 }7 I* j& B# z+ i- GProsper202 Optimized Hosting
- N/ W; s* U6 q7 t* ?- qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// J( X2 M- o( z2 I$ n/ e
CPVLab Optimized Hosting$ d! F1 A |8 y1 s. i) K) b3 Q
http://beyondhosting.net/CPVLab-Hosting/
7 h o* }3 p i, q' b0 CDomain Names for PPV9 E: S9 r% S. G. B! B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ F4 r! W; r: x& L d6 F
where you're going to host your tracking software and your landing pages if you decide to make them.+ d7 l5 @+ L# n) B# n. B) U6 C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 u3 f, p2 u# V' \9 j+ |8 Q9 Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" t8 B/ S) U5 G, z9 n7 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
N8 S. r `1 e3 f$ ]: o/ kterm or build a whole website.5 S6 e; L5 p$ d- u" y3 a" B
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 f; a% I! ~" c. A/ }
tracking software on your domain. This is really important, because it is necessary to track your) u" C0 k' h$ t2 D1 n/ E5 r) i3 I
conversions down to keyword level so that you can optimize your campaigns. Without proper. c) f6 F% _/ Q
tracking, it is impossible to know what is working and what isn't.
# ?$ L! u5 i, y2 J. r! `" H+ RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# b0 v$ D& e" V6 V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% h2 I( }1 L) R7 XProsper2021 i/ `& g0 g' i
http://prosper.tracking202.com/apps/
' J: q, h0 M4 y/ X" X" J) y7 \CPV Lab
2 E1 ?0 K# g0 G' }( Shttp://cpvlab.com/" h7 |6 p6 x4 v
CPVLab Help Videos
# ?3 v: d' Y; q' j4 Thttp://ppvlab.com/oweiw/oiurw/vdm.htm
7 ]& T* L) M$ J; q1 z$ H. HAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 m/ J; i; v+ Y2 w; o/ Windustry standard.
Y+ u5 G; ?1 U ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 \% L. ~9 s% T0 d$ [5 h' RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 [8 \+ h: C6 U! b, f% ~good support if you have problems with your installation.
1 k8 W3 | `/ b Q1 i6 ?! v# WTracking 202( e- D+ @: ?$ z9 o i
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 c: q ~5 D2 U$ H* |+ ?" i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 }% [' y# b) a7 {! L
area.
" I r* p7 C% n8 H FIf you choose this option, keep in mind that your tracking software, one of the most important parts of& ^. L7 a- Q, ?0 ^- \# `4 _7 w
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) H$ c) A8 Q- X" m% s2 c
interface, and their hosting.
5 c2 ] c' y3 V# z' l' cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 n& I) {) I1 d, |and targets which you are bidding on. Leaving this up to chance in order to save money could
* d4 f( c8 S0 A9 Epotentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 Y& s H0 J4 C. l4 t% ywere using.$ B( ?) [8 l2 ^% d7 r
Choose An Offer
" _2 y/ c. h9 L! d+ K* R! t* dNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: A. [# N4 J1 P/ z, n) A' ]Lesson on Offer Selection
+ v8 v5 C. \* hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& A8 u* P/ ~7 ^. N/ |' gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 E2 D" n1 |- e% Q3 q/ P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! G" E8 y8 F: ]9 E$ F2 \! k
LeadImpact as the traffic source." ]$ x% e2 i5 w( t- I5 T! S
Now the best way to learn how to put all of this together is to just get started. For some variation in/ S- ?: n/ o, y' x5 p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ x! [2 f; f' o5 H" hcampaign.
, i% a' }4 P4 z7 I$ R" OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 ?( G4 x: c; V0 H& v: y" epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ l5 V' n K. K3 Y: ?+ Pthat all traffic is accepted.
7 s4 q- k$ w* C2 o$ D# DFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. f0 ~) Y1 G! ?* y3 ]3 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: U) T( n9 B1 I! _7 }9 } U
get creatives like banners or images specifically for the offer.( f( ?/ {# }& Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' P& F# F h# g w4 OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% w& x2 V }! [4 U" Q# ^6 Y/ B
track my keywords. Without doing this, it isn't possible to see what's converting.( t. H9 A! J8 R' X
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 }) U$ e) W0 b, j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" e( x' M! ?+ j0 z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 |) s" V8 E6 _9 ?
bottom of the page:
+ T, |1 z& \, x+ e6 A4 R- F, nNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" D' P3 Q3 v+ nClick on the offer → pixels → Add a new pixel and this comes up:3 e# U% j) Q. i! G
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ l3 [' N, W8 X6 pfrom your software into the box that says 'Enter URL of image to load'.
0 g6 F0 v, T- m$ ^4 U4 E5 [9 V$ `Once you do this, it should look like this:
( F) q: e2 V0 U/ {! J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 [2 H/ F) F. V9 u. KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. R7 U6 a) f* s" h2 e. x6 v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) a- ~& u; \' f& S% |; N# W) t5 UProsper or CPVLab." Z) p& ]2 @" R2 l7 O0 @
' H. p+ d( S1 Y" m: I |
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