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PPV GUIDE [PPV新手入门][28页]
7 P6 d6 X j4 ` U详细的请下载电子书！
4 k2 a% n8 L( L. M5 l/ M6 [5 K) h5 Z, {( N* d. O* |* j
4 b3 U5 e: `1 n* I" F2 Q. ^7 Y
Newbie Guide8 p% U% Y, {# i3 s
PPVPlaybook.com8 f- S! C0 v1 O$ l) o Q% a7 o! X
Tracy Shaffer
1 J# ?6 u6 f w0 v1 l# [; A( b5 i% nDavid Ford6 t1 |3 r% z# C9 W2 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) B* L0 e' ?, O8 C9 e9 G1 G
Getting Your Mind Right to Start Affiliate Marketing, W* T a( H* y- y- o& H
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 O% K3 `/ J0 U: g! C* Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ b A3 x0 k' S2 Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. s& z2 t8 Z: }$ N
with any success, these claims are laughable and far from the truth.
' `6 M- Y b/ |* B# IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 y3 b9 ~7 z; ~, Y+ T
flow management. The main benefits are the low barrier to entry compared to other businesses, and+ ~6 i' y. s' Q2 i3 {$ R) _
the ability for a marketer to be a one person shop and make an incredible amount of money with low( n' P2 J- n; m, A. D* z
overhead.
5 J3 E9 `7 N( O( Z j8 S2 P; @( nThe winners in this business are the ones with persistence when nothing works, who know there's8 @" A, y$ c# j9 d( h* v& D% K; \% v
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( p6 }( e+ m/ n# h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ r5 _- n5 v+ _/ y% l2 u- a1 ~3 fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% D$ {( E( [$ p& dMost of these things happen suddenly and without warning, and they all contribute to the amazing
( ~1 Q) a$ N- U* D( \5 `3 Ilearning experience available to anyone with a few hundred bucks and the ability to open an
7 C0 q" g; W) u% ]9 fadvertising account./ z/ P* `- j* T J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( |0 D! |& V4 T- P; W! t0 S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* m8 f, `% W. g1 ~) [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. A0 `- ^+ ? T3 ^6 z; ]
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! Y: S- S% L, f6 c4 d. a7 m6 u: L
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; }: w. x0 o) k1 ~4 g/ Q5 b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 F+ h. u5 w. I! w+ x. Z! V' ~) sstarted building.
5 T2 w k. l1 w+ a v6 \Things you need to get started:
' u- z6 C$ D! n7 r# s0 ~3 f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' z7 _2 q* O( W; M3 N1 p! i% K" o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" W9 I# M/ w. w8 z/ @+ @% d
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, Z0 Q/ W$ b5 O# u' `4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) q% Y Y; ?8 ~7 Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! V# }- ~6 D3 l+ J0 mwith PPV.
* r, ^( ?) I* VBasic Getting Started Definitions. {0 \3 T* F$ {& x$ ^0 \
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, r! R* s2 i! ~" K! t$ ^' j" R4 ?
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, D) {8 q% Z9 p1 |9 e: [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( s/ n0 N3 A3 itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).: F# K& J7 U" n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' k2 c s9 A) w/ p
receives a commission on that product. An example would be the Amazon.com Associates program,
$ g# r$ m! B" UComission Junction or Clickbank.* e5 n% m$ D7 V, G1 `5 X" k* G
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, |* _+ V9 u+ {/ @* o* W# M$ V1 z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) G3 ~$ A; J$ rbuying a product. An example would be Ads4Dough or Neverblue.
& b( }3 e6 a& m. b) j9 JAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' k9 C3 t- I0 g/ Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else& t& b' |: c8 W& q; m/ P" S
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 i6 m4 {0 M% `$ D. q( ^right from the start can really help you.' t# J) d! y2 E0 s, S' U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ N+ X0 ?5 G+ I2 a {- |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 }" ^/ O; p' o4 \
view, starting anywhere from .01 or .015./ D7 j) }+ e. f3 d: \
In order to use this type of internet traffic, the affiliate can sign up with a number of different4 a: H$ N6 r5 ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 w- a* |% w; f) v" h& y+ }4 U* w! X
MediaTraffic, and AdOn Network.
7 ? l( K8 ~$ v! MDon't popups get blocked by pop blocker software?
) C/ Y" ?# K* r* p# CNo. Popups are served in a new browser window as if the visitor had opened the new window
9 F, Q' f' u2 Vthemselves.% A9 @- L N' [( K8 v2 [2 y
How many popups get served to the visitor?
5 S+ s( w" Y7 B9 ?' N3 @The number of popups served varies depending on the PPV network. Some pop more frequently
( T8 B, d* y( H2 C; a i( S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 h3 q) ]. `" L/ [8 ^! J& ?9 a. U
serving this kind of advertising, so they have to toe the line between keeping their software
4 {, w$ }# v0 `9 ^ W! Y# \3 _downloaded and still making a profit.
6 e, d5 e& G/ k" i, l8 i# X- F, r+ s- ^Isn't this type of software bad? Why would anyone keep it on their computer?& g" n: J W2 a( o# {) o
No, this type of software doesn't harm the user's computer.
- S- R; X( l, B$ m3 l6 oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 E- P) C! J+ V# {+ D6 q2 y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ P8 Z; Q$ P+ l o" _0 I
that they can continue to have access to the incentive.# t* g% P; d- n m. a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! {! C8 o# ]% q" ^8 o6 X
How to Get Accepted into a CPA Network
5 @. A+ x$ a- LIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' K" l1 \/ o1 v( B. n( C& D
to start looking for networks is Offervault which lists offers and lets you compare payouts across U+ K4 d% ]% Y
different networks.) I7 F' b7 b2 P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher); J- y9 w! W" b9 |$ v5 o
application and be as specific as possible about your promotion methods. Usually some time after
$ l$ X8 }+ Y3 A( M+ i4 a4 \9 yreceiving your application, the company will call to interview you. The phone interview is a critical& ]0 c0 E, H' f( w; ~
part of the application process, and most networks will deny your application outright if they can't get! X5 L6 q1 b7 d2 ? M/ t9 \& S1 G2 r# n
you on the phone.
5 ^9 N8 U0 ~! A! Y5 z5 {Often, the person who does your phone interview will actually become your affiliate manager after
4 a% C+ S' |/ T5 ]+ t. {+ kyou get accepted, so it's a good time to put your best food forward.$ J3 ^6 s' D& c4 T A' s- _) E, r
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 V9 C" p6 W8 ythe phone, but trust me, this part is critical. Have answers in mind for the questions:( H% ~( L8 `1 h8 G. a. \# ]7 K
What methods do you use to market offers?! Y/ M5 L4 t( c- I; s1 ?5 E3 X
Do you already have a website you will be using?
7 Q0 {1 `* U/ M5 kHow much is your advertising budget?& E3 C/ B! ^' d- c
What other networks are you a member of?
_9 v* }" |( K( w& x5 V6 }" vWho are your affiliate managers at these networks?5 Q# M! w5 i1 o* j/ V; o
Do you use social media (Facebook, twitter, etc.) to market offers?& c/ {. H* N" w
How much traffic can you drive?
9 `" t- x7 N# V, z* e: zDo you have a personal recommendation from anyone who is already a member?. q/ Y! B! m9 D/ O9 d K& e& ^0 Z" ^+ X
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 ]0 K3 u: H. ]8 \/ ~* japplication. If you get denied, just keep applying or call someone on the phone and try again. Be
) C: M1 Z. C8 f& Y1 bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 g3 M1 T0 W" T: {- pfor the network can be helpful.' |) K1 s o5 s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" K0 t# d0 n6 X+ V K3 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- q' {4 b7 B6 S* p1 N2 wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 g- P3 o# U( \# W+ W# g
people can open a lot of doors as far as networks are concerned.
( \; ~& J/ v. G0 a* G8 jAfter You Join a CPA Network$ n$ v, s9 J3 `
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- j- l. j! S0 i/ q6 B# ^
and make an attempt to get to know them a little bit. ^# n" W% f W# r7 T6 K: M8 L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ |" ?/ ?% m! B4 r) v& v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 y# q1 B$ j) y) i0 _( ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# y2 w( S/ \6 q: L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 s4 _ x8 K9 B1 t ` Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" w5 t5 X& q) ?; @! A. memail.) G/ W; c) f- F/ w9 q! h0 t* c
For more helpful info about dealing with affiliate managers, check out:, Y3 h7 f4 b9 y5 v3 F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 d: P3 x/ L: ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 U. c3 ]) `. J) \/ }# n. ^% @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 H4 R0 I* u( J& {+ f9 W
Set Up Web Hosting7 E& {! ?6 S8 b8 x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 h% w& l- Q. n7 X* Eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 r# O8 k, d$ G7 T H
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 @" c' b0 F0 a7 N& y
whoever else is on the same server as you.6 ^$ m1 S) k& Q' P7 F* B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 @. g5 G }( m( u8 M; E1 A' t. U% Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
# i' {7 e- Z% |2 [ P6 pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ \9 P1 z, E7 TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ [7 D8 |) X0 T8 ?house full of roommates (hosting customers).
& u* x3 [+ S- r; R- B+ \1 wIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. q) |* [& B/ m& Rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! W* l* K2 m Z
fit.; v6 r k) ?. G s: J. w( b: Q8 u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ A' E7 @7 Z# Z, K2 A& C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; D' m6 d ?% v
their food. Everyone else's food in the house has less space to take advantage of.: X5 F6 h7 u( s, N! {2 y$ g0 S- U
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 `5 I+ `: E8 S9 f7 y3 Lany type of hosting this is a bad thing, and especially while running PPV traffic.
3 a0 f$ P0 B. ~0 s, i9 S4 bIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 G" U. r; G1 o* }$ F( e$ P9 binside the fridge to put their food, and other roommates can't come into that space. The server is
3 w# u5 J1 {% s% X" D1 k0 }2 Epartitioned, so that each customer can only use a specific amount of resources at any given time.
( ~9 I! | N" _A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 E; D& q; U* {) t$ Rbelong to you and no one else can use up those resources. This makes it possible to serve much more- a# U5 v2 b O5 h' K$ K7 n
traffic, faster.
! ~7 Q& _+ _' g1 _! vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% I* H" J1 s. NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 m% _* {; Q4 m8 k& |/ Xhere:
[! b2 e( N2 }; D+ j, M2 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% q \, i2 L7 |4 B. E% o! K- o& o. _1 l
VPS&highlight=hosting& V. ~+ X* |/ D) ^5 R
Dedicated-Hosting-vs Shared-Hosting7 U& o+ U+ W0 w
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" y, e% B& l% {Hosting...Your-thoughts
& e7 k1 ?2 u8 x5 ^3 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) r% ], p; {3 L* wHosting Providers for PPV$ J& Z/ ~, K' h& t/ H; [
Beyond Hosting9 d+ m& F/ G1 |; W/ W
http://beyondhosting.net/9 a$ u t- M/ {# {( F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; n3 C0 C% a$ E6 u: }& a: |receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( Z' ^. D8 S2 Q
direct linking with PPV. Also, these guys provide great support.
* y+ j1 \: r7 y, G ]Prosper202 Optimized Hosting
7 Q" I" u! @9 n% R3 c* Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 z5 U/ A M0 K$ x7 W) ]
CPVLab Optimized Hosting D& ~' J% B5 R7 Q
http://beyondhosting.net/CPVLab-Hosting/
6 @! |2 D5 g8 }3 gDomain Names for PPV
7 i, Q& J3 R6 K% VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 N" j: s" k' L" ^where you're going to host your tracking software and your landing pages if you decide to make them.
' L0 G/ ?1 J5 |7 ^- I3 iOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ k* \) @, Q: P6 ~$ ybland one is fine to start with, to host both your landing pages and tracking software. The .com,' h( T$ a/ }# C1 n; M
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 c: d1 i0 p: t- v$ C8 g
term or build a whole website.
, \/ i T/ `/ ^ T( CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; I* Y* X, X; D
tracking software on your domain. This is really important, because it is necessary to track your, a+ ^" r0 i1 a2 e9 i+ c% c% N1 R
conversions down to keyword level so that you can optimize your campaigns. Without proper
' ]6 c f, U; N' z: y2 Vtracking, it is impossible to know what is working and what isn't.
3 E# n* n5 ^: s& N: @9 NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 P. [' w) F% H3 J1 w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 e. l! Y9 G1 `- ~% CProsper202! |" l5 F1 \: @8 z7 u* F
http://prosper.tracking202.com/apps/
( A7 B8 Q1 q# C+ F! p6 l, `CPV Lab
2 M3 g0 _- x/ M' I3 k; R2 r7 }; ~http://cpvlab.com/
6 N0 L$ \6 a4 ^0 C5 T* T& CCPVLab Help Videos- i$ p D) j9 a, L0 V
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ n4 M+ J. A: e5 `" kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% q9 V. W) B/ P, }4 _
industry standard.$ x0 L: h: V8 X4 w( s% k/ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: H1 K8 u9 i3 I0 V( \* q5 L
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) K: X" v/ }$ g$ X+ _0 }( b
good support if you have problems with your installation.
6 v; l: Z7 y# UTracking 202
0 N1 Z3 H* I- g2 b; E% D4 @# {/ ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 F$ L: w1 _( V: ^& p( p# i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 c: F, |3 X) W; d" G% L
area.- `* M: w6 `* J! V3 K
If you choose this option, keep in mind that your tracking software, one of the most important parts of, v4 \; }1 \1 k8 [& {2 l1 h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% N. P6 ]+ U; ` ]& @3 Jinterface, and their hosting.. e5 n7 Y% U# P1 c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" N0 F% D2 u/ D4 @4 s, b
and targets which you are bidding on. Leaving this up to chance in order to save money could! b/ @( N+ _1 U. ~, U u" j2 b2 n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 Q: B. l0 s; `% Q0 cwere using.3 \& F0 f% D- l R8 x/ _" M
Choose An Offer
! K( m0 {3 }4 S' n8 D) T+ j0 WNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* b8 N0 \: F5 K
Lesson on Offer Selection
- Q1 o# _- Z, P- {+ ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" I7 U, [9 L; r5 q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 ?- q- ]: _, d( j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 c. P) _0 ^3 ]+ KLeadImpact as the traffic source.
; y+ B8 k! N: B; YNow the best way to learn how to put all of this together is to just get started. For some variation in7 [$ t+ h$ ~" H e
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 R4 f& _5 l0 P/ A: y5 @- ?% F
campaign.
/ L( G r$ \% T* ? o: F1 XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- L& s: C+ ^9 b* I! Wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! I3 [$ t- O9 W @0 e/ G5 |4 x+ r2 I/ [that all traffic is accepted.
$ R& o: w2 l/ z! t9 E! [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." H8 ?" q: q6 R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- o8 S' Z, E2 T; `0 _% w
get creatives like banners or images specifically for the offer.
. v% ]% a( ~3 s% E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 \ K; z& |5 O0 M+ o, U* ?# o8 K
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* L% k9 }, Z! I" j+ g( U4 F Y
track my keywords. Without doing this, it isn't possible to see what's converting.
/ w7 c: `& c% n$ }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! Y* ?1 _. Y4 Z1 B" b8 {: X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; Z$ n: T1 N- l- c$ u+ P8 G. ~
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ ]) m. `+ v; d8 A- e
bottom of the page:* L' l* |+ q8 ?
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 Q5 z4 |6 M4 Z- j: VClick on the offer → pixels → Add a new pixel and this comes up:
0 S1 ?4 z. V7 f+ p. CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 q8 J! v t8 i% Y& c7 j0 l2 k
from your software into the box that says 'Enter URL of image to load'.
- E# A' y# l, S U9 I. yOnce you do this, it should look like this:5 u; P: ?/ J% B0 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 Y. N2 V* }$ @* [% w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 z, ~; I1 g# w, i; x# W @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 C% O0 u( ~& D8 L3 U* q6 E& tProsper or CPVLab.7 s$ u* D1 D* X( W3 U
8 w( T, J9 n& x. t
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发表于 2012-12-27 18:47:17
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