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PPV GUIDE [PPV新手入门][28页]! k) L- H. g4 e3 R! |. \0 U
详细的请下载电子书！
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$ _9 d: O/ R: U8 W: L0 \, O
Newbie Guide# h9 N" z+ K- n3 M
PPVPlaybook.com, G! |$ g9 o: j1 s4 T3 d
Tracy Shaffer0 H" F! p) K* |5 w0 }) u
David Ford
( A# I; U) T( w% V2 m0 G% m; M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% i9 ]) f- M# y" h2 x+ JGetting Your Mind Right to Start Affiliate Marketing8 q$ [& \% J( K1 q& @6 I9 }; D0 @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, P# w9 R0 c" o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 K) D7 U/ z7 k+ C6 S: W9 j
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 J, n% t$ i2 J% f* i* H7 Iwith any success, these claims are laughable and far from the truth.- D* C3 j/ i+ J/ f1 g/ r" q- e
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 t) q; l$ P6 n/ j" Jflow management. The main benefits are the low barrier to entry compared to other businesses, and" F! M% u5 [7 D# b8 e
the ability for a marketer to be a one person shop and make an incredible amount of money with low, {% d! H' N, |! ?8 `4 E
overhead.8 i0 o8 @6 e/ l1 @# w1 v0 p
The winners in this business are the ones with persistence when nothing works, who know there's
" w: |& d' Z( X8 I5 }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 s' L8 S n. I7 k$ B3 R: n
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 c8 r0 N" o1 [/ v6 v" t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 a. T: p2 L5 }% A. X) X# D, \
Most of these things happen suddenly and without warning, and they all contribute to the amazing
n7 a: `! e7 [ {% R: Tlearning experience available to anyone with a few hundred bucks and the ability to open an
Y6 G/ U4 V7 Y' m* \9 Fadvertising account.! T3 m1 @9 b' Z3 v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 w" Y6 @2 b8 P' Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet `! y$ P0 z5 x4 X: S! c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 d# J/ L9 e: S6 y/ mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* Y; s$ Q2 `/ ] ]; t, Y) C1 {2 I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ d% c# x3 C# B0 Z$ n5 f9 W& W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 V3 h3 T: f7 q& U; Hstarted building.
! M8 E% h& _* P) H }5 W! b/ IThings you need to get started:9 n6 E% D4 D- a, _; Q- V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ ~. k9 }% [6 X4 I% z6 q+ ]. w2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ o5 c- I# n- w/ G0 w% Q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' ?2 I+ J6 l' q9 s$ l6 N5 \4 G4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ e6 m( ]0 `# J9 x8 Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ i: z$ S8 R* e2 {with PPV.; H+ s- y- S& C( `
Basic Getting Started Definitions4 P% x& s# \' K$ U1 X, i7 \
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! m G1 K) m: }, z+ ?' A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 L1 t/ J/ j. n) k8 l* q$ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) R- z* V* b( U5 b7 x) S4 J+ [types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# |5 A( k3 K: G- c! i6 v7 uCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& v5 S$ t& A* y/ k+ nreceives a commission on that product. An example would be the Amazon.com Associates program,& C" V2 x* H* o( G( @
Comission Junction or Clickbank.
4 C! V# K8 r d% W& K& U) r7 e. Y' `! s# mCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# g5 j, {2 D$ t" aan action like filling out a form, submitting their email address, signing up for a service or sometimes
% W: d$ r$ c6 e5 w! Z" S9 ?buying a product. An example would be Ads4Dough or Neverblue.
9 d' b- V! ^( m r3 d" r5 F" I# VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- G% G- ~$ |1 Z+ }, Q) L; |3 L4 n" c) _account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 j( E( c! Q. g! Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 {) d2 K! D% n; c: C2 D" @! B
right from the start can really help you.' u2 M6 q v6 g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 w6 j8 d: |, X) ~5 i" v, x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 |5 e0 ~1 E5 w" eview, starting anywhere from .01 or .015.
8 z# E/ J. z, R1 ]+ nIn order to use this type of internet traffic, the affiliate can sign up with a number of different
9 B+ C1 U/ v# Y" `) Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ |- N' Z' m+ C& u
MediaTraffic, and AdOn Network.' Z' E* r6 C f6 P
Don't popups get blocked by pop blocker software?( ?% k( H- {% a1 X) m1 P3 A
No. Popups are served in a new browser window as if the visitor had opened the new window5 E* M* t- m( j1 O, p2 `3 p
themselves.3 G4 g* w- A; S2 L0 s# `4 o4 G" G; l
How many popups get served to the visitor?3 l2 z- O; N) E" e& f
The number of popups served varies depending on the PPV network. Some pop more frequently
I6 i9 E) Q6 X+ U" `' ]0 K. k; t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; f# m5 ~4 g9 p- _! v! d- w5 userving this kind of advertising, so they have to toe the line between keeping their software7 q$ o1 N# B; h1 h
downloaded and still making a profit.# l+ r- y0 \& Q: \
Isn't this type of software bad? Why would anyone keep it on their computer?
1 C# C; F. L% R1 E% f5 \No, this type of software doesn't harm the user's computer.
3 u& B, ]+ V1 L$ V U4 w2 gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, n, l# z# ?2 M$ Y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 X3 b5 s+ `% X7 ythat they can continue to have access to the incentive.9 e4 T: U2 w A" |1 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 r2 `$ o4 m7 ?6 Z% E3 r' ZHow to Get Accepted into a CPA Network, J- ]% ?) A N+ I+ ]5 Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* t Z! {% K* w8 {% I- |. R5 L
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 ]1 j1 x. U/ `0 ? \# h3 {
different networks.% P+ U5 S( M( d- T( l' E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, \/ W0 a& Z" ^/ o- d+ F8 y: Iapplication and be as specific as possible about your promotion methods. Usually some time after E9 o ]: U" f& M! z6 b
receiving your application, the company will call to interview you. The phone interview is a critical& {1 e- V6 y4 S. W% c- m' `: I0 T) G) h8 U
part of the application process, and most networks will deny your application outright if they can't get
8 e" A% u' y! N- w' kyou on the phone.4 u, I7 e: a+ `3 P7 d- x
Often, the person who does your phone interview will actually become your affiliate manager after
6 @: }0 N Q5 Q( E" j* U* Qyou get accepted, so it's a good time to put your best food forward.
8 s# Z8 f& g/ R% P- `You might not relish at the idea of someone grilling you about your internet marketing methods over
8 `* E3 K7 v3 d' \- a# {' D: Q4 Bthe phone, but trust me, this part is critical. Have answers in mind for the questions:; `# L. u$ j5 T4 e1 W# i* N+ A1 ~' R
What methods do you use to market offers?) k; f7 J; {* D3 h
Do you already have a website you will be using?
5 T1 \3 B9 K" L6 K5 C# A0 @5 iHow much is your advertising budget?
' H( A2 H$ l& D/ o/ g1 ~' T. qWhat other networks are you a member of?
# \3 d- r3 S, q- h+ m* i5 {7 JWho are your affiliate managers at these networks?2 p' j# F$ y0 r3 _
Do you use social media (Facebook, twitter, etc.) to market offers?
~& T! G0 b. B4 }- B% v7 yHow much traffic can you drive?) G6 Y$ G6 H3 x' Y- j, j
Do you have a personal recommendation from anyone who is already a member?
6 S; S) ^$ G4 ~' @8 y4 m; XOnce you provide satisfactory answers to these questions, the network will approve or deny your
# _8 z5 \$ E$ w! Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be
( I* ?, T& @. g* dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
D3 V& E& u# e' p5 jfor the network can be helpful.
0 S9 f' [$ N5 ~5 q$ n, H5 STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( v8 M( N. F. z; T0 r% d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 I: A# V1 C z4 T- U/ ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ Z/ p/ s9 I& e7 o- v& _people can open a lot of doors as far as networks are concerned.
; B8 S( w+ ]8 ~) B( T" wAfter You Join a CPA Network' B* H! ~& s+ U! X# ^, \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ K+ r+ o* M; }+ x1 n* ^, u- Eand make an attempt to get to know them a little bit.; n& t, r2 D+ ~6 e, z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" a% I7 S6 Q, V9 h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get @( n) N1 i7 ]! O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ A6 n m1 `$ [: Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! Y; f" T/ k3 l: }* ^. s' j( V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 g9 B/ ^0 q& R' R4 Vemail.
6 u$ }: r" u; x, {! {7 e3 n$ ^; s, OFor more helpful info about dealing with affiliate managers, check out:
, \3 h. A! u! H* {4 [3 \http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: N7 v! [6 L' I( B# rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/) }* O7 {2 {' g3 |: q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 j" {% @$ P" O1 x
Set Up Web Hosting
( ?0 J" p4 `( V3 _3 O6 lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
U# ~2 u) g/ K% R) Zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 C6 w/ `2 b+ w- vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' n4 P" ]7 B; }; nwhoever else is on the same server as you.
1 a5 k$ l. H. u+ YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 ^* E- z7 T$ ]. lenough that the visitor can't close the window before your pop up is even shown. You have about 3
$ B4 _* o2 x& L, u0 w* |seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 P4 z( p# }# W, Y% ?" hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ z; f! p% M0 e- `7 p, o+ m4 f
house full of roommates (hosting customers).
- w: E( r& v+ R8 nIn shared hosting, this is like having roommates where everyone has no specific designated area inside8 R" p p4 ~" X) d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, y( C6 Z' N4 `6 p( Mfit.' e: A! }+ E1 L6 g1 ]7 Q: ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 s7 G) Y9 p8 u9 q/ D% S* t' Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 m e" `( D' f! c+ [. J; b+ {
their food. Everyone else's food in the house has less space to take advantage of.' z# Z8 [/ ]& q. X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 M; J2 l2 @% ?+ g9 e2 S7 U% I( Oany type of hosting this is a bad thing, and especially while running PPV traffic.
! t9 u0 p- n) [3 y5 q; I" GIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ G/ ^" I+ @! O5 Z( kinside the fridge to put their food, and other roommates can't come into that space. The server is
6 X( O) y0 W7 upartitioned, so that each customer can only use a specific amount of resources at any given time.$ n$ r9 W; B+ A* _
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; W- |, G, {6 F7 g5 X8 r Bbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ d+ u( g8 `) K3 Straffic, faster.+ i* K+ J2 U; A& C# }* J3 K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." X& H. v; ?& D" D3 F G: \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! S3 {/ M) u3 E
here:, H4 O. w2 @+ T
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 r+ D$ e. a, Z! g: K" n) F
VPS&highlight=hosting
8 ]$ E0 \2 q9 Q3 `% U3 xDedicated-Hosting-vs Shared-Hosting
( K2 p4 n6 p: E" v4 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ H: N' J& o: g- z
Hosting...Your-thoughts: U/ [, ]& F# F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 \# ], T, B4 ^5 QHosting Providers for PPV
( P7 v; O$ L8 i1 r! h: f) O, ABeyond Hosting) A( \: s3 Q% j s: e2 w
http://beyondhosting.net/% q5 M, p$ D/ f+ V; a( ^ F$ x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% c: K) l3 {7 }: z. _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 m$ T2 \9 X3 K* `direct linking with PPV. Also, these guys provide great support.
) z6 n3 n+ f# a, `3 A8 UProsper202 Optimized Hosting
6 b* p+ {+ b6 S4 j8 nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& E) M, ^: p5 e* _' tCPVLab Optimized Hosting
, |1 I% V6 F0 s, N' J1 mhttp://beyondhosting.net/CPVLab-Hosting/8 X. O" L% d# p2 Q- x$ |8 {
Domain Names for PPV5 e3 f* P) t7 q y. n9 }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( W- W/ A. R* u/ `: F; dwhere you're going to host your tracking software and your landing pages if you decide to make them.
9 U- n: V6 O: [0 p& L& {$ J! @Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 K2 ~7 ~3 T8 ]$ h
bland one is fine to start with, to host both your landing pages and tracking software. The .com," H2 W$ n/ \6 `2 \! [+ s! O" H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 q) o6 g6 o6 e: ^' r: {7 l
term or build a whole website.# B$ t4 B+ f x' k+ V5 N' E
After you buy hosting, a domain and get those all attached to each other, the next step is to install- t$ W3 m e' x* J
tracking software on your domain. This is really important, because it is necessary to track your) T7 y# T* [) p+ q
conversions down to keyword level so that you can optimize your campaigns. Without proper
2 O/ d& u, _/ V$ ntracking, it is impossible to know what is working and what isn't.3 b$ G9 Z2 s# q! A( B2 A) E
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" D) v& F" R* ]( Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 ^6 Y- L3 y. J" |6 M1 ?
Prosper202
# [* I5 v {! B/ Yhttp://prosper.tracking202.com/apps/
+ f! U+ p; D! [! n8 b1 `CPV Lab
/ A& v: O* ~$ x( ^. Zhttp://cpvlab.com/- P4 D; A0 l9 _8 V0 M" V% P
CPVLab Help Videos/ ]7 I! N# j; j# } [4 E
http://ppvlab.com/oweiw/oiurw/vdm.htm& K+ I6 m" U X" b8 H( e% F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' W1 Y: @/ v7 ^' f9 Y* Zindustry standard./ ?3 g5 c. v5 ]' e4 {7 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* T" |: c% c+ t! }6 f2 [' o
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: Q r# }; J3 `4 Pgood support if you have problems with your installation.
! B, R2 M/ z/ \1 s! X0 h! nTracking 202
/ P1 }1 o7 Z7 m& pTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# r3 X* X% ?! i5 {6 P4 B* ~5 vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. y1 L1 b3 j5 K. I( Tarea.4 R5 j& I! I) ~' k
If you choose this option, keep in mind that your tracking software, one of the most important parts of2 J; ~/ c! M ^& I* f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( p& g2 B; ^: M
interface, and their hosting.
- D; K2 Y3 A$ a. U! K7 x; x+ C SAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) o) i7 H/ [) _8 f6 B4 ^. P
and targets which you are bidding on. Leaving this up to chance in order to save money could9 i! G5 J8 U* l5 Y/ s7 E% ^
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. h+ A( S1 m7 ~4 U( Swere using.
+ [; G! N, c# h1 D/ U. x9 yChoose An Offer
6 r! V% k2 \& {, V( o' Q* BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. Y6 U" X1 v8 k- K; M" b; k2 \/ N
Lesson on Offer Selection' [. r% S# T/ _8 c* z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ ^+ I1 L# a+ M3 C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& V! A/ r3 ~9 WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: T3 H9 y$ D$ b% U5 J/ v
LeadImpact as the traffic source.
: R$ h) y; x8 \' iNow the best way to learn how to put all of this together is to just get started. For some variation in
& v" g) {- P) V' \ n4 B K+ Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' ~+ i/ N1 u* g2 G+ g) V& `campaign.
! B5 y1 a0 m( X0 X' t, JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 z7 Y# P3 l& z( ]8 M* H/ U& I3 W1 X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: m6 Z. ?, x. w' ^% m, {/ j0 T' dthat all traffic is accepted." M1 Q5 [: v1 I; l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ d, W3 d9 e- A; v& mThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 U3 c8 K+ W) u( B7 v
get creatives like banners or images specifically for the offer.- d: I4 ?* \ U9 A4 h7 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ j4 D! F3 N0 N7 U9 _- j
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ A+ `8 E! i' ]# z5 i
track my keywords. Without doing this, it isn't possible to see what's converting.
0 a- V4 P' j( w, s6 R* U) KIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 C% L' B; M! }: I/ _6 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. L% L' {1 V1 Y% k" T! i N/ f
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- `) z; O3 m1 n9 i! fbottom of the page:
" W/ V# |3 [4 H' Y D/ M+ LNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 Z/ ?5 l$ F8 XClick on the offer → pixels → Add a new pixel and this comes up:
, ~( n; e' ~' M4 }4 h% NMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' F0 e3 P- q$ `5 c2 m# h& n# rfrom your software into the box that says 'Enter URL of image to load'.
: P0 M) l u5 VOnce you do this, it should look like this:5 O; o5 h, i) G: j @3 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 x/ |0 M' C7 K. ]/ I4 B# r
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 T8 l5 c3 G( _
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 M; I2 s6 j: i" M I9 _
Prosper or CPVLab.! B6 D4 |, D0 s+ x
% S# M3 w# J$ P/ @0 E0 z# k |
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发表于 2012-12-27 18:47:17
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