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PPV GUIDE [PPV新手入门][28页]
+ |! D# e- |) H- k2 C详细的请下载电子书！+ Y& q4 Z7 s: @( i2 q1 v
- j0 f& v( \9 S0 P! k3 R
/ @+ y' h& ~( \9 ] W
Newbie Guide# W' ~# g7 ?) s+ H7 e$ |
PPVPlaybook.com; ]5 e' l& Y" N! M& Y0 G c0 `
Tracy Shaffer9 ~( ]! }7 q+ R8 l3 j: \
David Ford+ c4 E( N6 D& h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 Z) h* s7 s! e7 {. r( U6 ]! lGetting Your Mind Right to Start Affiliate Marketing) c8 W6 z5 n3 S$ j2 K& r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ J0 h+ W( h& l4 p0 \( u) uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 `- b5 p- P. Y1 Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% Z) K7 i# i- E$ _- Jwith any success, these claims are laughable and far from the truth.2 P6 s, H0 I( ]8 B4 _
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 d* e5 t! ~6 w" _7 k o9 b/ I
flow management. The main benefits are the low barrier to entry compared to other businesses, and( U- g4 g4 u! ~, F
the ability for a marketer to be a one person shop and make an incredible amount of money with low. k, k& l! G1 q( c
overhead.
: G$ u# M4 ~' g2 |4 O% nThe winners in this business are the ones with persistence when nothing works, who know there's0 ]4 ]. J; ?. ^: _
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
|3 X2 i+ {' e/ PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ h) w$ t9 R1 v" v: ~# ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 u5 J9 ]9 J/ N/ I3 F( Y% I
Most of these things happen suddenly and without warning, and they all contribute to the amazing! g' l( N. U; E) j
learning experience available to anyone with a few hundred bucks and the ability to open an
" E' V+ O$ K* L! cadvertising account.
/ r# r! n6 I9 A' }1 ~$ g$ O" p IYour competitors are willing to work at this around the clock. This isn't a push button, instant business
& y; s1 S' h1 }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ I5 S" P' J( b9 {$ emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 O; ]; [+ g8 ~ f8 `8 Mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& E3 D) C% t5 _4 D1 AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' M$ k- q' S/ C# \3 estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 C9 c; `- a; d( ^6 Gstarted building.) n- W- A0 y/ k
Things you need to get started:
. G$ V, P. y* t; b+ V5 o5 J4 r: T5 x1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 J1 t* S) b' U( n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 Z7 b. t3 h3 ]- E# c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 a. z8 P0 G O+ i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ g. A# s* a o7 \ [' p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) A# C y: S6 b& r/ H9 X& c
with PPV.; i7 k: k- h/ g! k# p
Basic Getting Started Definitions
3 X: S% X4 M' ]5 I5 VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 n, g) I+ v6 c y6 ~/ i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 e3 D R7 J) l' [9 n# h6 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 T0 R: Y2 ~5 ]) H1 N" f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" H! o4 w! m2 q, j( P9 RCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 \# A4 ^% ^2 R* ]+ @, lreceives a commission on that product. An example would be the Amazon.com Associates program,, w7 W9 i8 k, I, ?, z# ?1 Z1 v
Comission Junction or Clickbank.
1 a! g; v1 s' uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 y! z5 g+ z9 C7 ~an action like filling out a form, submitting their email address, signing up for a service or sometimes5 g+ |' I% T' n& }4 Z2 ~
buying a product. An example would be Ads4Dough or Neverblue.
( x$ V% r( v6 h) LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 a5 a% e9 q, E) ]% G
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ i# ? H" x7 j% p. Q( \related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 a- }+ K) _% [4 b& j7 R, J
right from the start can really help you.
+ G5 c5 t' `& a6 \4 IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) @9 t: O2 I3 K' S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 h6 j! |' x/ H9 iview, starting anywhere from .01 or .015.; i: N3 v9 k Q5 q, ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different- `; [7 E) h: p. c# o! V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( i9 v- ]3 h3 o0 m& q; \
MediaTraffic, and AdOn Network.
! q# F/ u8 H4 i6 _Don't popups get blocked by pop blocker software?
! ^9 T. H6 j2 C% h, U6 j* D( X) v% LNo. Popups are served in a new browser window as if the visitor had opened the new window
" ^3 r. x5 r1 Uthemselves./ k; h9 D4 m7 @
How many popups get served to the visitor?
2 Z6 |( V% L4 {0 yThe number of popups served varies depending on the PPV network. Some pop more frequently
) @ }' G& G4 |. P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- A- W2 n/ C4 ^ Q6 oserving this kind of advertising, so they have to toe the line between keeping their software
7 L. {6 |2 N& odownloaded and still making a profit.( {4 x# {* o# v$ p) E
Isn't this type of software bad? Why would anyone keep it on their computer?. ~7 _$ s9 i8 _. Y
No, this type of software doesn't harm the user's computer.
8 I, Y$ P# Q5 c fCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, d) [$ p' E2 l N" r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 x1 J6 d8 P$ c. e7 g2 @( n0 J9 E
that they can continue to have access to the incentive.6 Z; }1 K- o$ S3 `, N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: [1 d& ]; f' {, H/ EHow to Get Accepted into a CPA Network
9 `' H9 N. f/ p: T3 c( UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( u9 w9 i8 e; A9 I/ [to start looking for networks is Offervault which lists offers and lets you compare payouts across
) R1 U, B) q& ^1 p4 ddifferent networks.5 X* c/ p# A- [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* M: u( T( q8 j' s f9 i7 T! f
application and be as specific as possible about your promotion methods. Usually some time after8 c* A, z$ J: M
receiving your application, the company will call to interview you. The phone interview is a critical
( Z6 [2 i' F9 N& D V7 o) `part of the application process, and most networks will deny your application outright if they can't get- a$ m T4 v7 I- X, i
you on the phone.9 u- r |5 S' {5 j" a
Often, the person who does your phone interview will actually become your affiliate manager after9 {- o1 k0 ?% t: d* o7 [* p
you get accepted, so it's a good time to put your best food forward.' D2 d+ i9 h) X; b; k0 l$ s
You might not relish at the idea of someone grilling you about your internet marketing methods over) O; ]# }" E# H+ T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 c. K9 ^& ]& K9 NWhat methods do you use to market offers?1 K8 m: `( j- Z, Q
Do you already have a website you will be using?/ K* `% ^) Y/ e7 ?: Q, H
How much is your advertising budget?9 K( q9 H6 x/ w5 V
What other networks are you a member of?
1 _/ R. d7 }. K+ ?) RWho are your affiliate managers at these networks?
1 @0 {5 P" s4 sDo you use social media (Facebook, twitter, etc.) to market offers?
, v8 a' C6 T7 l% @0 pHow much traffic can you drive?' |. p) F( x q: V# d6 ^0 D( S9 ^
Do you have a personal recommendation from anyone who is already a member?
3 n) F8 c. F& j5 z+ v3 ~Once you provide satisfactory answers to these questions, the network will approve or deny your9 ]) E7 }3 k8 ]" Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be. {. P4 A' `3 F. F$ P4 K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) V6 H, N' j1 f( i4 lfor the network can be helpful.* t" K6 e( x! P' X1 l8 V* W! Y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% ?4 _) J" G# x, f# i }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 |+ ]$ _& y+ Q- t8 T- k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ ?8 n5 K& M) B y+ G1 mpeople can open a lot of doors as far as networks are concerned.8 H! Q) J; m$ q4 }
After You Join a CPA Network9 W; a( C4 M p6 O0 u* W2 o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. V9 B8 t0 {& N+ g7 F# W
and make an attempt to get to know them a little bit.
3 p) k8 ?3 a% w. J- f+ UFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 M& e: q1 k; Q) ` B1 w# mweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 @3 C' y* H) ]4 c; ~5 j w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. D7 _/ }) W% k( e2 Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! A, _. Y( {4 K% q: C. e2 q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ T$ w5 X7 ]7 r. l! Z$ T
email.
5 T3 l3 K& L; U4 j( j" v* eFor more helpful info about dealing with affiliate managers, check out:
1 R0 p! Y+ {; k/ u. @9 L& Khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 N* a% U7 u. a. S0 ]. mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/. M* R2 ^/ B8 z; w- J/ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 E5 K6 [1 D8 T
Set Up Web Hosting6 k8 [9 ?7 e8 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said: z( {3 {, ]* I) m& C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) @) o P% @( c$ {3 ^4 m0 _9 L- R% Q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: C3 p2 M% x! v; K4 I( S; Q8 V9 Kwhoever else is on the same server as you.
, j& ?) p4 |- l* I& r! O) Y9 I$ CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 J) H- ?# }/ U# S/ U" ~
enough that the visitor can't close the window before your pop up is even shown. You have about 31 ]& W5 A% T5 @" D+ r1 X0 T& H9 ^9 O
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 k+ }# F2 ^+ b
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- q- O) \. k# ]8 N2 ^$ e& y- khouse full of roommates (hosting customers).
n- x& [ `- D1 F4 o' v5 ?) y, }In shared hosting, this is like having roommates where everyone has no specific designated area inside+ Y& g5 h2 R0 `4 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will7 @ i! x' e2 u( `
fit.
/ n" s+ j5 n' U: T# a, B5 S* Y& v5 ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than' }, i% O, U& S, \/ @ }/ Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 y; w8 r+ V2 ftheir food. Everyone else's food in the house has less space to take advantage of.0 Q1 J5 [5 _+ {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( C1 \( @+ p; j( x8 N0 z, ^
any type of hosting this is a bad thing, and especially while running PPV traffic.
- E# o( I5 U) a7 p% eIn the case of a virtual private server (VPS), everyone in the house has their own designated space- d* N( P" h. M/ m+ V
inside the fridge to put their food, and other roommates can't come into that space. The server is" ~9 n$ f; |; Z1 E% ? V
partitioned, so that each customer can only use a specific amount of resources at any given time.
t+ j- P8 d" z5 \# I" GA dedicated server would be like having the whole fridge to yourself. All of the server's resources% O; F/ Q6 F: @
belong to you and no one else can use up those resources. This makes it possible to serve much more m% P- j( d% s1 p3 l3 s+ J( c
traffic, faster.. j2 Q( y0 E6 v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. ?; ?) `) P9 O) y/ K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ s0 v- b$ Z* |7 R/ u. `here:
( I) u+ p! t; x( o; w8 Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 n$ h! E& A. U
VPS&highlight=hosting" c5 T X2 u% N# C% ?) s: V
Dedicated-Hosting-vs Shared-Hosting5 a7 t8 |$ ]. _7 L% h4 Z( n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ d1 z: M7 l* x
Hosting...Your-thoughts
3 \- t4 z0 B0 Y8 @- T3 m* I) P9 ]3 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 u! o9 T5 e. p$ \7 f/ s) `: sHosting Providers for PPV
3 R' u* ?8 Z/ {Beyond Hosting/ M# y O+ L6 U, _2 q
http://beyondhosting.net/' ^7 ?! N3 x( p, n* d: k% o* x3 V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 Q/ S" Q4 n) Z7 l& s( Z# D* n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ [; J x& S' o+ K* ^' V( N: U: U
direct linking with PPV. Also, these guys provide great support.
/ s8 ?3 L3 r7 nProsper202 Optimized Hosting
8 ^! g. w/ c7 K) k+ [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- \) c1 ~/ o5 g& ]4 o6 j8 r s
CPVLab Optimized Hosting5 E2 D- T! o9 Z
http://beyondhosting.net/CPVLab-Hosting/* H1 s7 r5 [+ Z7 p$ Z
Domain Names for PPV
4 z( ]; {! V& \# T& EOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 G5 Z; v9 h9 @& h$ P$ `
where you're going to host your tracking software and your landing pages if you decide to make them.
7 A7 ~3 r( H$ C: ]6 F+ [3 R+ T% pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 h2 u' c1 s+ s8 O1 H9 H' E B2 k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ D$ u3 c; Z. d# Z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ I' Q( ~1 v; f+ K9 d
term or build a whole website.1 Q3 @- u( ?+ x ^* U Y, `
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' b: c& e- {/ rtracking software on your domain. This is really important, because it is necessary to track your
& s3 d; t+ W% O: N% s( v$ |conversions down to keyword level so that you can optimize your campaigns. Without proper$ d) ~) ?6 C7 v- v
tracking, it is impossible to know what is working and what isn't.
; W' M# R; J: Z! ITo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* a5 M1 p/ O# }* H3 C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 I# ~0 f5 e! k) e/ N
Prosper202) }3 ~, b n1 [ K
http://prosper.tracking202.com/apps/
; _2 ]1 D* q9 g% I7 v3 h! }+ g/ eCPV Lab
- g8 U- `2 _5 thttp://cpvlab.com/1 V9 e0 w1 b7 [) Z8 O: ]+ I; x$ h
CPVLab Help Videos8 I4 L& l E/ ~, F; ?6 R
http://ppvlab.com/oweiw/oiurw/vdm.htm; z n$ `8 \" n: P) ?4 p
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# d Q1 \4 i% O; V
industry standard.% k T, _0 D! ]( _& z8 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 f9 Q/ K1 Y$ i, `8 R; k/ VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# }$ v# Z0 i/ G7 l! C* m
good support if you have problems with your installation.
" l" g( M8 I O$ KTracking 202. W6 a) }# H# X/ J# |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 g$ P, L. [ e% }0 G# k
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 ]7 X$ f8 G/ _9 m9 ^, Barea.
6 T5 ]! L+ P3 d* U0 z3 h% ~If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 P! g, _; V$ p8 p; R0 s9 K3 b! ?# myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& X. F9 ]' A. O# G1 |; B
interface, and their hosting.( _7 p: p [. s; Y1 \8 O8 g A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords/ K8 L9 W! O8 R! Q( x* H8 \: Q7 D& a) {
and targets which you are bidding on. Leaving this up to chance in order to save money could# r2 I/ b- K/ l' k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 R9 \# [, _( p8 F7 h
were using.0 ~* U) u( @& X
Choose An Offer
% D+ W% ^) b" n9 T6 ENow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 ?- w, t" {5 r, {. X& p9 GLesson on Offer Selection
6 `- V, x. c4 d6 U- Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers8 o0 _4 f; u5 k0 E8 @! \1 J( R, [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. M6 g% @! A4 n" k
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 ~ \1 |' r8 H* ^$ ]LeadImpact as the traffic source.
, s3 O0 E0 o. d7 l* a# w& \: }Now the best way to learn how to put all of this together is to just get started. For some variation in
4 s" E r+ q% t; Ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, r r- @: L4 i0 x7 f- f/ q& v0 i( Mcampaign.
! a) {" o- [, [3 r7 | \5 }! pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 j6 ]5 u! o( {
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 T3 T# z2 k/ M1 dthat all traffic is accepted., u5 ~! m: C6 B \5 s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& F6 r% Q. A$ E0 w$ K5 x7 JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 j+ {9 f$ E* q
get creatives like banners or images specifically for the offer.
5 [8 z5 o7 `% }: ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ V" m& ?7 W! \0 b5 p$ ]2 ^& |4 B
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! p& m+ I6 l; O5 ~track my keywords. Without doing this, it isn't possible to see what's converting.
# v: a( H& I6 J& J: JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, r0 Q% ` `, V- v' c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 X# A# x7 F. q1 O- e/ K5 A7 T/ vIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 u0 f: c% t. {! e$ Q7 Cbottom of the page:
( i9 {6 B- P+ {, ]! @' s T& {Next, I have to cut and paste this pixel into my offer at Ads4Dough.& H2 v5 c$ c9 Q4 {) c
Click on the offer → pixels → Add a new pixel and this comes up:9 I8 x' H5 J3 k0 ]: z) ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% Q1 Q" I) c" I3 T( b7 kfrom your software into the box that says 'Enter URL of image to load'.
9 X( `* Z5 d* xOnce you do this, it should look like this:
9 I1 e9 I. \% G0 ~! f8 \; o/ v" [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 G; W8 X' C0 U# N
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" J) z: ~6 X- \" VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 v7 V- b8 ] u. I
Prosper or CPVLab.
" B" S' \+ F& n" Q8 e. B& i: U+ T- @) e
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发表于 2012-12-27 18:47:17
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