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PPV GUIDE [PPV新手入门][28页]1 b# [; \5 U9 L& j$ \, U
详细的请下载电子书！
* Z3 w$ Z. P2 y" t8 r n* D0 G! I
; P" ?* ]8 s" D$ E& v( bNewbie Guide
) s# a7 M7 ` x% UPPVPlaybook.com8 d7 q, @+ T5 S z
Tracy Shaffer
v8 O- |+ Q( b# ZDavid Ford
3 }' f6 n' c3 T ]; F# m5 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ p, s; P* ?, u% `) H, nGetting Your Mind Right to Start Affiliate Marketing8 |& H6 v0 h* o0 M, W" f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% O$ [: L# y, d! Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" R* x% g$ V) l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- t2 C* n* x7 C& j
with any success, these claims are laughable and far from the truth.) q" o- k! Y# ]( X- \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! Y. J# C# o& h0 r9 F
flow management. The main benefits are the low barrier to entry compared to other businesses, and' S7 D9 E+ F1 B% C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
( \1 n, x5 d+ i6 U [1 @. Coverhead.
, N6 W6 `' N+ S1 J1 Z9 Z8 UThe winners in this business are the ones with persistence when nothing works, who know there's
~) m5 {7 u6 ~ {6 o* vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 S% e. C8 r3 ^ V% f+ c) E% ~: F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# H# V' C# z% B ~5 Q8 w/ Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# t G# ^! I% _8 p
Most of these things happen suddenly and without warning, and they all contribute to the amazing @( P# b3 V" h) t$ I
learning experience available to anyone with a few hundred bucks and the ability to open an) `* g% x4 d& {+ }
advertising account.
* @8 {6 R2 F7 sYour competitors are willing to work at this around the clock. This isn't a push button, instant business4 Q+ u6 t) k k( Z H6 J9 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 C0 t2 ^' E; Y* x6 t! {5 wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,( _* m4 Z+ X+ d7 e0 V+ |% Z; m2 t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: m3 |! O( P) G$ s4 xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 V- S$ C8 `, t, A) n& }. x" x, f" k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ A' ^4 r8 _( l9 s9 D1 ~) ^
started building.9 \! T1 [% v+ O$ D3 l
Things you need to get started:
9 O4 |$ \5 }! O6 M C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, T! j5 _7 g& R& k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! |6 N5 l) h8 ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ S$ w; r r) V1 q k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 Q2 {' k- U/ Q) F7 d1 {3 s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic n: S7 D! J Z9 r X: w
with PPV.
! A( g C1 O$ z5 a4 s$ f$ PBasic Getting Started Definitions
) |, _+ F7 O8 i0 _1 x$ m9 |% pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 a, n& _+ ?, X ?9 ]- r
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. r3 y0 ~* t6 D: b1 X7 z+ K; w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( ?* q6 b) n# [! R( ~4 ^, Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; S% o+ p2 E0 _/ W2 f9 M+ }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 ?4 H+ ~3 e6 U. T. E: freceives a commission on that product. An example would be the Amazon.com Associates program,& V9 y' J3 f) y& m) ~7 }' C8 j
Comission Junction or Clickbank.' w3 F7 ~: h3 X# j8 {8 u- ]+ {
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 K7 d5 K9 B3 xan action like filling out a form, submitting their email address, signing up for a service or sometimes
! q0 R1 W4 \. d. T& h$ fbuying a product. An example would be Ads4Dough or Neverblue.
! A3 `' B: b. R0 d/ |* g, c% e, wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's Z+ N( U4 m1 n- W( K
account, getting the affiliate approved for offers, bumping payouts and just about everything else; \+ ~5 Y3 o9 r/ c% j9 W l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 P+ ?- \6 {5 D2 l
right from the start can really help you.7 X6 o. T% {; B
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! B& V/ Q Q' ? P# K8 b; }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 _% |5 C" V$ o" p( \; y
view, starting anywhere from .01 or .015.% S7 _) {- a1 r6 |' P3 p% w2 C2 @
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 K) b6 _' @7 t6 p7 x& r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: q P- _5 I! c- H" `MediaTraffic, and AdOn Network.
k. X8 X; H$ Y" U, J! Z! F2 oDon't popups get blocked by pop blocker software?$ w$ j3 t: s6 ^# H" K
No. Popups are served in a new browser window as if the visitor had opened the new window
3 q4 @2 n1 v4 R! w. k/ sthemselves.
3 v( h3 d5 P4 Z, D, v. V. zHow many popups get served to the visitor?
& `* }. h0 J+ s) G0 o, DThe number of popups served varies depending on the PPV network. Some pop more frequently
2 m6 z2 C9 v6 d/ Z6 u; D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# l3 a. `' m; K. E8 Z, U' \
serving this kind of advertising, so they have to toe the line between keeping their software
+ h# ^; d/ O4 Q( d' G5 Udownloaded and still making a profit.
9 S1 w$ p2 K5 v; V HIsn't this type of software bad? Why would anyone keep it on their computer?
# c, ]" S' H) Y3 e# C; ~6 jNo, this type of software doesn't harm the user's computer.( N. y0 L( V- A9 ^0 s4 m: ~
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ z4 V; f; E+ S ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
; ?1 J2 w4 G4 x# u: Rthat they can continue to have access to the incentive.
# _8 v4 T7 \2 p/ J& ~. ^( C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; ^1 P2 O |9 I/ N3 q9 `1 O* GHow to Get Accepted into a CPA Network% n- p$ u0 p, {, B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 M1 a: _9 h( y# R: X' _6 O1 Ito start looking for networks is Offervault which lists offers and lets you compare payouts across2 d! a+ ]/ A7 a1 G0 Z
different networks.( L, w$ R* ^* i* |6 R$ q2 ?2 [$ H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ X6 W( j( u. C( g' D# ~application and be as specific as possible about your promotion methods. Usually some time after8 C" S0 Q: B9 X" U7 j- T# h0 O: p
receiving your application, the company will call to interview you. The phone interview is a critical
) O( Y5 {' n& apart of the application process, and most networks will deny your application outright if they can't get: S7 u% u, }( @- R3 U, n Z5 W
you on the phone.% E3 V% F- X/ [) q m G$ I$ z
Often, the person who does your phone interview will actually become your affiliate manager after
, q, v3 t' |" {you get accepted, so it's a good time to put your best food forward.
9 T5 g, k% L4 \2 x2 Q [You might not relish at the idea of someone grilling you about your internet marketing methods over3 d5 j W7 {# F
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 [( F1 w+ k) d
What methods do you use to market offers?
* w' a, x* J, K! t) A. CDo you already have a website you will be using?, O3 i2 W7 m5 {
How much is your advertising budget?, \! a0 r6 p& T/ x2 @! S* S9 g7 I0 G
What other networks are you a member of?7 a8 T( _% O8 F& k
Who are your affiliate managers at these networks?
2 [, l" p8 _4 z$ TDo you use social media (Facebook, twitter, etc.) to market offers?/ N6 e% d& C# v) {; w
How much traffic can you drive?
$ B( D4 s4 g, v8 W1 UDo you have a personal recommendation from anyone who is already a member?
/ j8 Y8 ~) f: L2 J9 GOnce you provide satisfactory answers to these questions, the network will approve or deny your$ @! d: C7 A3 l
application. If you get denied, just keep applying or call someone on the phone and try again. Be }- i! S+ M( `" C7 q: w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 A9 C& v+ R% i7 v- I, Mfor the network can be helpful.% V$ i. M' U) N7 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 m+ M' e2 z: x3 Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: A) F* v: |7 v* C/ L6 ^6 Q" Wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. w9 ~; _4 k/ W3 Z: V, hpeople can open a lot of doors as far as networks are concerned.
8 V/ l" G( S8 G/ L4 S- FAfter You Join a CPA Network5 k9 o9 R- A9 Y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ x$ |% m& ?$ D' v! {and make an attempt to get to know them a little bit.1 Z2 }: L5 p H0 R
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; s" E! {% n; [7 r% [% U9 V
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, F* ^- A4 E( ]) X- y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 t$ x/ u1 {7 z- hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( F" g" }& W" N6 A! p# Gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. p8 {: p% v7 }6 }) \email.
5 w/ R0 e6 ?9 [4 L# Q8 d! u# m) d* E. ^For more helpful info about dealing with affiliate managers, check out:: w% X: L$ P& `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) V7 z4 K5 z0 `- f+ r) Uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 B7 J% N& C) P- s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 l8 J- c3 e" v! t$ bSet Up Web Hosting0 H& ~ W3 r* \( x# j$ c% Q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 e& z. X- @1 j7 B/ @about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 K+ e+ y' J& O, D- Thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 o* R \$ q' y: K) \7 nwhoever else is on the same server as you.7 f9 U5 a# E9 ]' H
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% r4 p% \/ F) b( _7 F w
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 ]& n( U( |8 }# Eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; C* N/ I$ ~# @4 q5 eTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! }7 b' Q" a/ [$ l( ehouse full of roommates (hosting customers).
5 C8 `1 E" k7 N5 cIn shared hosting, this is like having roommates where everyone has no specific designated area inside( Q& L/ _' m, t% O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will S" Z7 X; o# ^% `
fit.
n; `, j: k( C: y* E- k/ d' h6 MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% G2 T! l$ p% e# Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate9 ~! O1 N; b4 F) z3 i4 w6 L
their food. Everyone else's food in the house has less space to take advantage of.4 i* v I# c5 S# Z9 K0 W( B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 u) J# e- V' N+ c5 J
any type of hosting this is a bad thing, and especially while running PPV traffic.% y, z8 q/ Z, }7 y$ a& \
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 @1 I6 p) i3 p4 G; ?' y& Pinside the fridge to put their food, and other roommates can't come into that space. The server is
; a4 [0 M @, S: G" I. Fpartitioned, so that each customer can only use a specific amount of resources at any given time.
: v' a. W' C3 i4 K J7 |A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 a/ V+ D6 Z, h5 g9 U% H. D6 o7 Abelong to you and no one else can use up those resources. This makes it possible to serve much more
1 G e6 \' T8 J. m- F3 Itraffic, faster.
# c0 `" }) u, L1 R5 \" @4 `0 X2 CAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 t: d+ _! o* c: E% IAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 x& L1 `& Y8 j7 w
here:- w8 a/ h Q2 V0 _8 \1 W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 s0 n+ ^9 Z+ n& ?) g7 }9 tVPS&highlight=hosting
{& h$ n3 V [! {! HDedicated-Hosting-vs Shared-Hosting
# z) S7 ^+ y# }: D ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 x; F' X2 i& v) A; o1 THosting...Your-thoughts
. Y o ^; U- I9 _( o; E- O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) U1 W! l+ {7 D( F, a
Hosting Providers for PPV
; u9 U7 X( a+ A( l4 F SBeyond Hosting' r; h' v7 }. a" P# X
http://beyondhosting.net/$ |7 C; L% }0 J) Q6 ^- j5 S
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 Y' [: t0 l! l6 Z$ N6 y* Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* d% G% Q' R+ ~, L9 ?1 |2 m
direct linking with PPV. Also, these guys provide great support.) m9 `* u: l. [; @" \5 I1 B0 D
Prosper202 Optimized Hosting
9 v% \" p) n7 \5 nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* s- [2 g4 N" U) i0 q) a
CPVLab Optimized Hosting
( t9 `" ~. E7 I. bhttp://beyondhosting.net/CPVLab-Hosting/
, J$ D* t' ^+ d3 W3 KDomain Names for PPV. C9 J; E$ t. Z. W# D0 b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& C- y* B& V1 |& q( g/ U. Mwhere you're going to host your tracking software and your landing pages if you decide to make them.3 v7 g3 l( t% ^1 Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! K+ L" B% S. r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) f \( m9 @5 o! W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( Q0 ^' W; k5 o g# ^
term or build a whole website.
9 ^' _% W* f0 A7 i* `5 \& Q6 bAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 Q( |2 `% N2 V1 R5 I
tracking software on your domain. This is really important, because it is necessary to track your
& q6 Y$ p. n8 A3 E6 }/ mconversions down to keyword level so that you can optimize your campaigns. Without proper
% U1 `3 Y- j# f. a/ w; r# Itracking, it is impossible to know what is working and what isn't.
% ^4 k$ ~% r, b; N; n5 m1 f) ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 r0 }- M; D8 o, v8 c
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
v' `+ }6 z" r z: D1 OProsper202
Q, m* f4 o3 Nhttp://prosper.tracking202.com/apps/
) Z1 [( }2 D- w) ~, o4 U# ^, O ]CPV Lab
' G- w- D6 Q+ n0 jhttp://cpvlab.com/
$ O/ `/ v! V- }8 oCPVLab Help Videos7 H; R( {% h, q% T4 v- q# ^
http://ppvlab.com/oweiw/oiurw/vdm.htm/ {, c# \ r2 j: C" b( w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% {7 u# O, W: j! o7 M) p
industry standard.* H p/ H0 c2 j+ y, L1 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
N; X3 a8 V0 x" S0 XCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ V" o. C w( v9 r6 b
good support if you have problems with your installation./ N. Q' J/ c, ?- S5 I
Tracking 202. \* O) C9 ]. h: l, b6 t. v
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ ^' [# o3 L! l I: k$ ~! l2 Qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& `# I9 a; r) u& q T2 ?8 h3 J
area.4 H' j. Z) J' h
If you choose this option, keep in mind that your tracking software, one of the most important parts of: `$ X! j7 G& |5 L2 I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 ~2 |3 s5 ?, @ _! ginterface, and their hosting.
. f# V# q! c1 U0 q% q, GAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
- k9 I I5 Y% e. U) a% t' nand targets which you are bidding on. Leaving this up to chance in order to save money could5 P, o+ X; L# p5 s* d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% O. E0 m7 o. K1 A
were using.
9 r2 q5 b, G6 |, W$ \: R3 KChoose An Offer4 i# O' H; @) }4 d }& a: `* ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- k4 {) a, u: w
Lesson on Offer Selection
+ M, L3 `2 y' a, ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 l. [8 q# T3 Y' e
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% Y; u' R4 V) c+ g# W4 n7 a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) e! [) ~0 T8 B; D: w2 p0 f: T9 _9 h
LeadImpact as the traffic source.2 G) G* m, @* v( U6 o& }* q/ }+ f
Now the best way to learn how to put all of this together is to just get started. For some variation in7 p! A& X* Z/ Z# z, m5 V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked k3 V* w- r+ Y t; w: e
campaign.
. q% p' v* o% p' }* Q! |7 gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 R/ }) C! u. z$ g2 I& L. epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 x* @7 |' ]+ ], K* Q, C
that all traffic is accepted.
4 {( p# X8 c' n2 @/ L+ ~% I/ RFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- ]5 ^) q+ I7 ?1 Y0 L; p$ S& C, `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 X" C- h3 _0 U' y( J" Q7 N
get creatives like banners or images specifically for the offer.
* @3 i) Q2 ?' `5 S7 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 F' q; z# n9 A9 f5 J0 Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: Z8 @5 [) w" W6 C9 p' qtrack my keywords. Without doing this, it isn't possible to see what's converting.2 K! J% `& O: Z9 A0 d. G( G1 J
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ y4 ]; ~5 ^6 e0 `/ S, V2 A. f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# z6 A% H# s" m
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' T, b9 |, ?% r
bottom of the page:- L) l$ T; i N9 ?/ V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) R. O' j5 P+ e( u ]' GClick on the offer → pixels → Add a new pixel and this comes up: e9 [+ g: d* W4 e$ w5 {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 O7 {, M, O; F5 m! |. b6 x' D, Vfrom your software into the box that says 'Enter URL of image to load'.- Z+ T' g* K6 s
Once you do this, it should look like this:+ x; R( U! ]! m5 _( Z7 W2 r$ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& q% v3 o' X/ v: m5 E Q3 @( KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! l) f( v: A; l5 XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# ~ n% `" R3 j" J2 tProsper or CPVLab.& h1 [6 n3 G6 }! x8 P
: ]' G( N. D. K! \+ S$ p% g( t |
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