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PPV GUIDE [PPV新手入门][28页]! f5 b5 T( v! ?$ |
详细的请下载电子书！$ P- ?; E& W2 ]/ X- y: a
6 d. E- }2 c% s+ L8 g
; A8 R( J( o4 o5 E4 mNewbie Guide
y9 [; `6 h4 W* q' CPPVPlaybook.com
. Q+ x; R. f S+ ~4 `2 s# b1 {; aTracy Shaffer
% E5 T6 ~- j* h' ]David Ford
& ]5 E3 d6 x6 X$ a6 G% O2 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 ]7 \2 A' d) x6 j: lGetting Your Mind Right to Start Affiliate Marketing
/ U3 s1 m4 L: Y; p1 G# QThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) L8 ]0 n& ?" w$ Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; X. b6 _0 B% T3 q0 _+ D9 {% ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 R6 ^7 }# i9 |with any success, these claims are laughable and far from the truth.
& T" m* |! f) |# l: H9 b5 PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) f+ \3 }5 S% \6 j4 \flow management. The main benefits are the low barrier to entry compared to other businesses, and) U( Y) e S% b' V
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% L8 I8 f% |! b$ [( \+ ? ~4 loverhead.$ J0 S0 A- y( R* r
The winners in this business are the ones with persistence when nothing works, who know there's( N8 L6 N& T, Q I& d. [( f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 I' f. V; ?' N4 j# TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can) x8 x% i+ g( c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
e5 s6 D% a# T; g9 U Z2 ]4 n- _Most of these things happen suddenly and without warning, and they all contribute to the amazing4 D. `: b3 Y- d/ n+ ^5 M
learning experience available to anyone with a few hundred bucks and the ability to open an
" Z; y0 t: X0 e2 p0 Cadvertising account.
& Q6 u2 K8 L4 i- X- `6 xYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 Z6 M: F5 Z1 L0 y; o7 Y, A- ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; ^. V; r! z6 x4 ^/ B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," r2 f4 o6 ?2 e7 c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' {0 p j% f* m6 _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ z Y+ |# J( X" M6 V) P$ astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ L" ]6 {1 I$ Q. a# w$ ?
started building., p W3 p' `$ S b/ h; S
Things you need to get started:( ?. a5 P5 q6 g$ B( R
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% @$ b3 p4 m" {, \9 N" a$ ]' p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). V) R8 b% A( ^( a( Q ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 J' W& V0 p7 u* w4 S2 A
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) K l2 j) ?" V: n6 WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 ]- e- @: }0 B3 D% x4 _! [5 z8 v
with PPV.
8 k0 ^) w& A1 o2 g; Z' v3 ?Basic Getting Started Definitions2 {! v: \+ P8 j9 D
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. K( h/ D) r4 f3 k1 Z" X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 h. Y! B. U& `0 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" d) [& h. M! d ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 ~/ C9 Q; e" Q0 A+ ICost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 u1 ~ [) R* J6 B
receives a commission on that product. An example would be the Amazon.com Associates program,. }- d: S# P6 M6 f4 M, e
Comission Junction or Clickbank." | B. l+ _ F% L5 O& q# r4 H; E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ w! {9 S; Y- |: T C" Y& x7 `
an action like filling out a form, submitting their email address, signing up for a service or sometimes
l; e0 c {. C) c5 I( obuying a product. An example would be Ads4Dough or Neverblue.
7 w! c, r% Y& {/ p% N2 eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! T5 _0 B. c7 d: q8 ]9 kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 _% @. N6 S8 U0 T
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 E- M3 B% _; k
right from the start can really help you.8 M; v5 P- Z' W5 O% R
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, ?8 D' R3 }4 U, sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# H% A6 D g3 c+ X- a* t( S- a# xview, starting anywhere from .01 or .015.4 g: g% q) Q3 q5 c+ X; ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 E9 Y$ c0 ?5 {1 I8 S- ?6 kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, t7 ? F9 g* H) V. F2 ]MediaTraffic, and AdOn Network.. t1 r* t5 T8 D" q! w% `, O
Don't popups get blocked by pop blocker software?5 A- P, y2 i0 C6 y; n4 f
No. Popups are served in a new browser window as if the visitor had opened the new window* g8 i" l. x+ v! B- [" B
themselves.
4 f; ^* F6 Y6 Y( S# _ tHow many popups get served to the visitor?; @! @3 t4 T2 E1 `$ n
The number of popups served varies depending on the PPV network. Some pop more frequently
7 u2 |" b4 {0 M7 H/ j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 Q" {% l6 U# {& T+ y& T- k, dserving this kind of advertising, so they have to toe the line between keeping their software" ?; a" ^7 W( d) T/ P; t
downloaded and still making a profit.
; i9 U1 v/ E8 g ]4 @Isn't this type of software bad? Why would anyone keep it on their computer?
$ u% T& V) z" G1 T4 bNo, this type of software doesn't harm the user's computer.
$ R4 |4 |5 U+ X- WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 Y5 W3 e% s/ O! ]; J" x: Z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 n4 v a Z/ _- wthat they can continue to have access to the incentive.$ X; F/ B) |6 C* J& |8 z ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 F$ ~$ m4 M* K- l$ F p" D
How to Get Accepted into a CPA Network0 D5 P; ^8 [8 v0 G3 x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 W$ j. h7 Q" z( O, H
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' _ R b" X Y6 Adifferent networks.& |) ^3 P3 v( I' O& m9 P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 v5 Z A& Y1 y8 E% uapplication and be as specific as possible about your promotion methods. Usually some time after- @0 j' P4 o: p$ I' v# c
receiving your application, the company will call to interview you. The phone interview is a critical
5 G( J; v& K: ]8 a2 I+ a8 qpart of the application process, and most networks will deny your application outright if they can't get2 D9 B4 f( _9 X$ t5 b6 k% G
you on the phone.: g$ z1 r1 f- ~9 z* R {
Often, the person who does your phone interview will actually become your affiliate manager after+ q: x `" \+ B1 K
you get accepted, so it's a good time to put your best food forward.9 }& {7 f7 _8 ?; m6 o& O' H3 H( b
You might not relish at the idea of someone grilling you about your internet marketing methods over. A5 C+ @/ _% d `# n; U3 m3 W
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 q* o. n8 Z* y( F& e" T4 ~What methods do you use to market offers?5 v) s$ x& x6 J9 ?
Do you already have a website you will be using?! k* M5 _( ^( E5 e" w( q
How much is your advertising budget?2 E- u7 v0 D+ k, R% S* v- ]
What other networks are you a member of?
: U/ K0 W4 a( k J. x5 R7 n1 VWho are your affiliate managers at these networks?
' U) Z3 E2 ?! o; u# x" YDo you use social media (Facebook, twitter, etc.) to market offers?, I" q# a+ m2 R$ H6 ]6 Q6 e
How much traffic can you drive?
/ }9 @5 M6 i) q3 T0 qDo you have a personal recommendation from anyone who is already a member?9 j% T4 g' e6 y5 n2 ]8 v- J
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 Z/ h9 f5 U# r; L- `: v( I: aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, n! _! V* Q: r) ?- M3 R6 y5 f# ]2 @persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 e( r* k: e9 ifor the network can be helpful.9 J: S7 U. _$ `3 P2 D- x% W g
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# w1 V2 X* R& A) D: uSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 q8 @8 z6 p7 B/ M7 @7 }6 sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- g+ o- ^8 u: C2 U6 D* j
people can open a lot of doors as far as networks are concerned.: R5 E+ z& i% f: o" r4 u8 H, r8 e( G
After You Join a CPA Network1 |" Y/ L# _: B6 X, {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- K( b6 S6 m+ H2 B+ hand make an attempt to get to know them a little bit.
$ Y9 B, m) d0 s( i6 C, aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- C/ Z/ b5 A* W7 z# kweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ q; _4 R/ x4 ~' d; t2 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- F# P/ @* _, y- {- l
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ S. f5 O [& @: F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 _# T7 Q1 K7 k& t4 H% ~
email.
; H) @+ v% b: w$ m2 a- tFor more helpful info about dealing with affiliate managers, check out:( K" _) _1 y4 V* F7 V- {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 R4 L& K! Q( r. J/ J2 ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 w" J8 U/ M( D1 Z5 y2 v; l; N% {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! X S1 j% ^# N1 f R: }
Set Up Web Hosting
2 M$ K0 W# U5 Z) I0 X& XGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 \3 X+ l1 u% l9 Q! `+ Jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 ~0 j/ w! J! k" n% x4 ]! s, j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with b" l' ~& h5 u* J. q* n( h2 a
whoever else is on the same server as you.
6 V/ u2 O' f' \6 J$ ~! rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: Q! Y# g( \$ D: Ienough that the visitor can't close the window before your pop up is even shown. You have about 3* M/ E6 B$ b6 F0 W( Q" y) ?- A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# }2 \8 e8 H8 f
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 Y- Q; s2 } {/ |" _2 i
house full of roommates (hosting customers).. x" Z8 P0 b* [ o
In shared hosting, this is like having roommates where everyone has no specific designated area inside
' g& J5 O: C( b$ M# X1 r0 fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, c, x4 X" W$ R9 u7 D2 Lfit.
: ^/ x; T* u& ^) T2 u0 a6 e7 U) g0 T8 iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than& X0 L7 ]4 M a0 k; ?% y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ e4 v4 Z7 r) x; Gtheir food. Everyone else's food in the house has less space to take advantage of.
0 Y6 F2 `; \' H* M- c) Q9 X7 i1 oIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
; G6 F1 e9 Z/ D( C3 s( q; Lany type of hosting this is a bad thing, and especially while running PPV traffic.6 ~, |5 e$ D$ P# {
In the case of a virtual private server (VPS), everyone in the house has their own designated space% F# w( G1 J' d7 [7 e' G
inside the fridge to put their food, and other roommates can't come into that space. The server is
% x% |, S) g) y+ ^2 P+ gpartitioned, so that each customer can only use a specific amount of resources at any given time.3 a& l2 q& C, C5 z" I1 y n; p6 J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 n( k: f) M" F9 O% [& u
belong to you and no one else can use up those resources. This makes it possible to serve much more
2 k) z7 _" }; L2 `traffic, faster.) B& q6 Z# O7 T) l/ h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! M0 E4 f: ^0 s9 sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is ]$ c& |2 o5 V1 x6 ?
here:
, \4 J5 r! L) s; ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; N. }( [4 r1 l' zVPS&highlight=hosting
; c5 h- D) D% j( wDedicated-Hosting-vs Shared-Hosting
' h- U8 V6 R: O8 f$ ]" x, whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( e. R. _/ N" s: n8 _4 W7 k8 IHosting...Your-thoughts
. @1 _+ U: q. o7 Y1 m$ `$ _) j# r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! y! F/ M L* f' \' o' J. v8 [Hosting Providers for PPV1 n$ g' ^ ?, V( ~6 @0 j
Beyond Hosting
0 T" G% x7 `: ~& Y1 ?3 ?http://beyondhosting.net/$ U# k8 y# p" r, l
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( L# A1 c) u0 Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 b7 v$ V u6 N+ ^4 g
direct linking with PPV. Also, these guys provide great support., s* I2 U0 ?( U/ H( { W, s# p5 l: e
Prosper202 Optimized Hosting
: Y7 O3 }+ N5 v+ E! e Yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 D+ U9 @. E' d( @4 S) U
CPVLab Optimized Hosting
- Q' P1 f. o1 t1 N! |0 u) bhttp://beyondhosting.net/CPVLab-Hosting/
% h% u, D# f* Y' H' SDomain Names for PPV
. Z5 q0 s, V( R4 m5 |3 b9 b' g4 qOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 x/ H: D7 d. |where you're going to host your tracking software and your landing pages if you decide to make them.
3 w( X3 u+ x& k3 l+ nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,' R$ }9 ?/ u" q7 W7 @( Q
bland one is fine to start with, to host both your landing pages and tracking software. The .com, Z- M) F: }; J9 A
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 F l: e4 I6 `( ^term or build a whole website.4 O, p8 K2 @8 q' F. [* `" L
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" ]; h# S% @5 B! etracking software on your domain. This is really important, because it is necessary to track your
|) C0 p% W& Wconversions down to keyword level so that you can optimize your campaigns. Without proper/ [# l: F# q G. ]2 _" F3 ^1 M4 Y
tracking, it is impossible to know what is working and what isn't.2 `! N8 D. B- g4 @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 U4 Y* J5 }9 a- a- z. T6 jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" x5 u# @( x& L0 u, e4 ~. pProsper202
5 @4 w5 d+ ]. W, C$ }0 k2 h" _* {http://prosper.tracking202.com/apps/
9 i) }& t+ d* j1 Q4 @CPV Lab
$ X% P. d- E: }' G* p5 M. l9 Whttp://cpvlab.com/. b8 o0 q: u7 Y! Z
CPVLab Help Videos
& O( } e3 I6 y3 [8 r" K% t6 mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
! v- L; k. r8 FAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 ~. s: D1 i3 E3 p8 dindustry standard.
+ V# x. a0 w9 E6 q5 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 i& g7 R7 A5 B# P$ BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. X( R) H( t" c1 x' U# Agood support if you have problems with your installation.
7 {; f3 A% |. h, ]" mTracking 202( {- F# \5 A; R) _5 d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 B. R( a3 a9 a3 ? V" R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ U4 C% y* d+ ?1 I8 h. w8 o
area.
' P) ?0 ^" Z' R7 ~: v1 RIf you choose this option, keep in mind that your tracking software, one of the most important parts of
* B' N- K: J0 E" i- Tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; D6 E/ ~& ?; x* ]7 ^5 Z. ~1 ~interface, and their hosting.% z y6 O- o- A( C/ ]% d0 r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 e# m5 c& O7 H0 ?7 }
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 S: R3 z A% n9 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you; ~+ C d( x4 ^$ ~5 j( ]
were using.
% O4 f, _0 [9 dChoose An Offer8 h. ~6 ?- R) U$ X- V4 ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( M1 h& M6 ]- |2 b0 VLesson on Offer Selection
3 h; z% [2 u$ c& D# l9 thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
, i, h- ^3 X! V+ I5 KIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! o1 N5 w- w7 w/ PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; J) f+ C2 w7 f' f$ G
LeadImpact as the traffic source.3 i& P3 @0 I6 P; h4 g
Now the best way to learn how to put all of this together is to just get started. For some variation in. j. O- b- A6 O
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) ?5 [ C( T7 G* E! ]( o
campaign.( C4 v4 E; Q4 N z& Z" O8 b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 L' q9 T, @" m0 G% X* m/ epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 B9 @: F* k) |4 t G0 p; K
that all traffic is accepted./ t) g. i4 B, Q! R. n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., D( N" P. v# @; A3 R7 V4 u( i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 \' N+ b5 G+ H: Vget creatives like banners or images specifically for the offer.! N- O3 M/ O' S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 i9 _9 Z* g( m- F+ W
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, s! `8 `# a4 Q; h
track my keywords. Without doing this, it isn't possible to see what's converting.$ ^, m, i8 ~' B6 Y7 N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 U. o: b( ?$ M: l5 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" Z( R6 }% G$ h' i# u6 EIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* Z# K! J2 R4 \! z' b/ }bottom of the page:
! ]& R/ K( _7 r7 g7 `2 Z8 p: yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. I: o" `3 `% o( i4 xClick on the offer → pixels → Add a new pixel and this comes up:
3 r: d& e6 a9 V5 }. f& z9 `Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, c, `& n& |0 b$ e- J9 Q, {
from your software into the box that says 'Enter URL of image to load'.0 v6 G8 ?+ K9 d3 c
Once you do this, it should look like this:, C I& y. R4 y+ I6 A5 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. R) O/ M2 w- qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 B5 O5 `# x4 @1 U/ z/ M5 aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 ^' ]& d& E9 f- d5 K6 H3 n
Prosper or CPVLab.7 ^3 i" j+ y" _# K
3 e' R4 \ t& i. ^" B+ W# D2 f
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