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PPV GUIDE [PPV新手入门][28页]' t6 w$ T" J! r
详细的请下载电子书！
+ y3 T8 t1 i9 M5 l- w$ }# g) E4 P- I
0 l/ E/ ~4 Y3 {/ n3 M5 L+ T( @Newbie Guide
9 d2 r/ v+ z* ?6 O/ M! T3 c" GPPVPlaybook.com
" W( K# Z- L, m% t. TTracy Shaffer
# c3 o$ {& ?( m1 G' i9 ~David Ford
7 y, \* l) Q7 D% X& H, _. b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 K- J. j9 X# w7 Q. h
Getting Your Mind Right to Start Affiliate Marketing
8 u3 a1 C) u" [2 A' {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 L- Y. \, x& j5 ?4 g4 @, e6 |! U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 t8 {+ s1 B7 \ ^* Z' Z3 s6 a
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 M# x) E( Y9 J1 S9 {( ?with any success, these claims are laughable and far from the truth.
: z4 _+ y/ W/ x7 N0 qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) f5 {/ |8 V7 l2 o! ~flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 y6 V* `% _% h: }the ability for a marketer to be a one person shop and make an incredible amount of money with low! \) ~3 S$ d2 _$ X
overhead.
0 K" T. z6 s7 u) y. ^' v. FThe winners in this business are the ones with persistence when nothing works, who know there's& \ _7 g2 z# p" R( q1 o/ ]1 G+ P
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% N# a8 p/ v) J. u. Y, s! ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can& s9 L% K& Z& T3 ]# g, u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* \2 S! S% D. y8 G- h
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: ~2 p* `8 {$ w, t6 L9 h3 a: clearning experience available to anyone with a few hundred bucks and the ability to open an( v% P0 q* ?( v. ~
advertising account.
6 ^3 n! E8 @# U/ n8 CYour competitors are willing to work at this around the clock. This isn't a push button, instant business
4 E$ Q @ k, ]+ B& l$ ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 L; ^+ \* ^6 |+ R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 X5 g# P0 d7 \$ e) I2 x: gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& w) N) N" B" I- }4 V# C4 D l
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 m4 O* f s9 X2 P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ f" h- e* P$ K1 E- l& R/ H# V- m
started building.7 O3 C w- e; u2 T/ L, j
Things you need to get started:9 Z" C& @+ N: P m D. o% O( T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) u) i- R1 ?8 j u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! r6 ]0 @6 [1 ~ T/ u$ q1 n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- g9 x' o& K/ O0 k; |2 H6 l3 l4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" a& W5 H/ n$ y7 ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' R! c/ f7 i# ?* c9 \% iwith PPV.
* e! X. ?1 R5 z1 o$ b ?Basic Getting Started Definitions9 j8 M5 t/ s. B& r9 Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. Z% u: O. `) P1 R6 raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 O! J5 k4 l% s+ e2 S8 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 ]6 c3 O u3 J$ Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 F8 H0 _3 S6 q! d. h* V+ d% VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" ~0 q: j# @$ y# G$ Q
receives a commission on that product. An example would be the Amazon.com Associates program,8 J8 A$ u- v7 A- f: R7 u
Comission Junction or Clickbank.9 \* Y$ y; T' `' `+ x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, _7 u6 t* `& Z& T* x) {% p6 b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 C) p7 N* B" S) f7 E: q6 W6 Nbuying a product. An example would be Ads4Dough or Neverblue.
# R2 M! W6 G B% M, @5 \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 x" X8 F4 \+ R! ~' N s' o0 I# O- `, o1 Eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; k' d+ s( @+ U1 ?+ G( b0 A/ l+ m( w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, P& {1 v2 B/ X8 E; r. H
right from the start can really help you.$ y, h, J( m& D: D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 X) l1 @3 d8 c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 e% f$ g0 \. r& Fview, starting anywhere from .01 or .015.
1 d% d1 p( u( RIn order to use this type of internet traffic, the affiliate can sign up with a number of different' P9 _4 [2 O) W$ V4 i2 v b
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 \* k+ \" r/ Q5 b4 B5 ~MediaTraffic, and AdOn Network.
C4 }8 a. A$ }; L6 F$ W2 q. BDon't popups get blocked by pop blocker software?
/ ^9 m8 | A( E9 F/ i$ MNo. Popups are served in a new browser window as if the visitor had opened the new window/ H9 X4 H% p8 F( T
themselves.8 F I* @! M7 y; ]: P+ M
How many popups get served to the visitor?
`; h8 [; n6 J3 S. ^0 K' @3 E% ]+ vThe number of popups served varies depending on the PPV network. Some pop more frequently3 |2 z) N' G/ z' K8 C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 R! s. K- G( W" e) W7 ]
serving this kind of advertising, so they have to toe the line between keeping their software
+ V {9 ]6 j$ `. |! Adownloaded and still making a profit.
1 n+ s& t8 i3 O$ o% nIsn't this type of software bad? Why would anyone keep it on their computer?
; o* l, g( n& t: x- g- iNo, this type of software doesn't harm the user's computer./ ^* X2 c9 h0 T# w0 i2 W1 `( k
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 o4 M3 x1 s. z8 M z' J2 V# m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 h; [2 ~+ M* U4 U) a& b
that they can continue to have access to the incentive.% r6 H* |1 E( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 T' z9 v5 v8 U8 H( h
How to Get Accepted into a CPA Network
: O' P' r0 u% D9 o4 q% y5 XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 I, I C" W& L2 U% @7 m; k& Y8 u
to start looking for networks is Offervault which lists offers and lets you compare payouts across
# P% Q* c8 {/ r5 Z4 j: u" E# qdifferent networks.
% \9 f" U- b# kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)" z- v: d$ u8 y
application and be as specific as possible about your promotion methods. Usually some time after E- v4 m: {+ u7 [/ K- }" r
receiving your application, the company will call to interview you. The phone interview is a critical9 X* [- g' ]" k3 W" l7 Y" r' P
part of the application process, and most networks will deny your application outright if they can't get; Y0 N4 f7 d+ c0 d+ q
you on the phone., f7 ^ |, b7 ^
Often, the person who does your phone interview will actually become your affiliate manager after3 v& b, @$ u9 p7 K7 p
you get accepted, so it's a good time to put your best food forward.
1 X+ H( N, ?2 i1 }You might not relish at the idea of someone grilling you about your internet marketing methods over7 ~* C+ U9 c) s. {- [' k) @
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 I) M1 y L/ E% |1 y: A; E: L; P
What methods do you use to market offers?5 |9 A$ J. e/ ]. e A' N0 U! s- C/ d
Do you already have a website you will be using?
' n# V# @$ g5 ^8 BHow much is your advertising budget?9 S" j3 } ?+ }+ Q: ~) n& c
What other networks are you a member of?4 h6 h. ]0 ^; l
Who are your affiliate managers at these networks? Z, w$ [) _# Z
Do you use social media (Facebook, twitter, etc.) to market offers?
8 S+ [3 O3 m( cHow much traffic can you drive?# U% p% L X! m& E
Do you have a personal recommendation from anyone who is already a member?
% h$ A g/ i9 l' T& FOnce you provide satisfactory answers to these questions, the network will approve or deny your
$ K. S' }$ X- R6 m# Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 c/ P6 O, ~; I3 I& s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 T- \4 v8 x; R' e/ P
for the network can be helpful.
4 @7 c% h* |1 j8 b$ f- n0 a0 [! pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 Z; T) s( X) c' c& U1 n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 S/ E1 M! |# Z$ Y/ |6 }, @* s6 B" Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ A3 {! J( c2 M! v$ k% Dpeople can open a lot of doors as far as networks are concerned.% g8 f/ X) f( [( X& I
After You Join a CPA Network
) w' h2 D: C2 {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 M, D ]6 e5 b1 _, |and make an attempt to get to know them a little bit.* O0 j( S) h! I1 y; |1 \* T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. l8 s) z, T9 B& ?' {% z9 C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ |: k1 a0 z. r* z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: b3 Q3 D( U, P" _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 y' K$ J: M- M; p0 p7 y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ U$ [- D7 O/ w# P8 c3 C; Hemail.
$ a" Z8 ]0 k) H: X0 R: zFor more helpful info about dealing with affiliate managers, check out:$ W$ i6 {( H* h6 w) i) c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 z/ m; L, g% N5 q% t
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# ^, X+ A- |7 ~# c1 v0 b; L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- K% @5 G$ E8 l w+ o% ySet Up Web Hosting
; r: J: ~7 k# pGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 P h0 Y4 D0 A3 Wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
, G _( K& Z3 ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 D e2 K/ h2 W/ G
whoever else is on the same server as you.4 L7 y+ ?- x$ F9 N+ ?1 G: U
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; }5 o. i1 r0 C2 N6 J* P' t
enough that the visitor can't close the window before your pop up is even shown. You have about 30 u `* n3 L9 q. }% e) i/ |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% K; d, X6 G/ F3 p* }# u* b3 KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a O9 m3 Q4 O% E1 g1 `
house full of roommates (hosting customers).
4 T P" a% i0 O. F, RIn shared hosting, this is like having roommates where everyone has no specific designated area inside
% S* m, y: f% p, `( d# g" T! _; I; zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will% U9 M/ r8 _. F$ P
fit.
. s. Q4 M' c7 S1 ]Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: a2 s6 n( J0 ^the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ S4 i( C$ ^, @5 M, l/ z' ]
their food. Everyone else's food in the house has less space to take advantage of.
0 m! ]( O+ ~$ ?# Q& VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For( [+ I5 T3 `$ z, J3 z
any type of hosting this is a bad thing, and especially while running PPV traffic.
& m5 P# K" r! I* z$ E8 y/ p9 o! ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 A, n- ~2 J E) \: _+ ]/ d4 Z7 ainside the fridge to put their food, and other roommates can't come into that space. The server is
, L; l& d, V# T* Ppartitioned, so that each customer can only use a specific amount of resources at any given time.) q0 h, v0 C) z/ q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 [3 ]6 k" {% K, z2 m4 H4 ^6 ~belong to you and no one else can use up those resources. This makes it possible to serve much more
% A- N4 o; y) b( t- Ctraffic, faster.
* ?5 ]8 [8 J4 A# P- pAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' D0 r6 W: @- p }; ]( I) {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! ]6 u# j( T* H! B# x. N
here: s6 C9 F Q0 T( J5 R: t3 j, r- ?
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 o3 v* r& W' \! N" H! Y
VPS&highlight=hosting
" K; A* l# M4 y3 CDedicated-Hosting-vs Shared-Hosting& z; @ i/ k, _0 r
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- H' p$ y6 i( F1 X' ?$ @+ p
Hosting...Your-thoughts' U5 `! A8 L* h* F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: ~& K* D# g) }/ g5 B$ o3 ^Hosting Providers for PPV
) y8 `% A' H* Y5 S! KBeyond Hosting4 [8 J1 t1 M2 m' ~# K4 r* {. m1 Y
http://beyondhosting.net/
3 {: W c' N' ^6 q6 ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" E$ e- H3 b! k8 X1 X% m' vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 i8 a7 R# t2 `1 E' O& h! G
direct linking with PPV. Also, these guys provide great support.3 B. l6 D: S) Q/ \$ z5 @$ U
Prosper202 Optimized Hosting
1 `- c4 t) r7 u; u R$ a6 Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 p+ @1 y* ^4 [2 ~7 Q( c y# zCPVLab Optimized Hosting3 @1 K( C8 w" `" r7 v
http://beyondhosting.net/CPVLab-Hosting/
; p& R6 ?3 L% n* {3 MDomain Names for PPV
% K( G; \4 g7 g0 D( p" Z) z3 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 f3 D/ w* u+ u8 i$ q$ z( zwhere you're going to host your tracking software and your landing pages if you decide to make them.
' R' N- F0 M# O# r) ?' A3 ]6 P% C" t7 mOftentimes people wonder if they should have a specific domain name or a generic one. One generic, P8 ~- k/ ]0 r8 r+ l8 a4 \ z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# \( {3 J: l K' {! N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! ? x4 b1 V: T8 _( O
term or build a whole website. g8 d4 R/ c' }. \; K/ g6 A, S1 t1 s
After you buy hosting, a domain and get those all attached to each other, the next step is to install8 s, j9 N! ~9 ?
tracking software on your domain. This is really important, because it is necessary to track your+ l1 v* [4 ?% h5 d8 E
conversions down to keyword level so that you can optimize your campaigns. Without proper
9 V0 k$ B( x, I, |+ I0 U6 Btracking, it is impossible to know what is working and what isn't." M5 j' A. C# H7 {1 l' R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: W/ Q$ Q! U- v6 ?
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 k) J8 m9 k0 N5 S( m0 h9 z/ G
Prosper202* }9 Q6 w b- `
http://prosper.tracking202.com/apps/! z6 U- q0 R6 S: {) |
CPV Lab1 }5 [) f9 p- ~% F: H& `
http://cpvlab.com/
. _5 Z4 L! F) b3 d; BCPVLab Help Videos' C$ \8 G4 N. `
http://ppvlab.com/oweiw/oiurw/vdm.htm9 n4 W- Q7 D2 X1 I( z# O) o7 i& Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 u1 R2 D# |, O7 ~1 J( I0 i+ Aindustry standard.% `2 L0 Q8 i5 ?% T5 k: ^; k' u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. B {; C# ?. N) R$ u4 bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ y# s! O4 | M% M" [) p8 y* Cgood support if you have problems with your installation.# A) o7 I# t$ f4 M9 y4 g( v8 Y) N
Tracking 202% ]9 ]& l V* @
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 w" V) ~% _+ l8 q* n$ v* |+ r
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% d& ~# C* Y' a. O' Z1 [$ farea.& v) l1 a/ J& d" h, u" q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, ]+ l" e/ K0 S/ J' myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ U1 R: e: y$ Y# D& r2 f T
interface, and their hosting.
8 |9 f+ [, ^: H+ }) U4 b) O* YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 a5 f% F' p( `% Land targets which you are bidding on. Leaving this up to chance in order to save money could! t. e( _5 S/ }3 {/ |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ w/ I+ x, @1 u- Q" G) \
were using.' n j1 ]# v- x8 v
Choose An Offer, X9 q) m- D2 V5 p& V
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! C; c3 B! t# r6 [2 [2 q1 rLesson on Offer Selection- J0 N) o% R' U" i4 z+ T; u5 k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers% U. D4 X4 }) e& A
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- U( i( S0 i5 p* B( D' ~
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# Y2 e z( H0 r0 g7 f5 N0 \
LeadImpact as the traffic source.
5 x5 J; _0 w N; C* y$ Y+ wNow the best way to learn how to put all of this together is to just get started. For some variation in
( c! {/ a' k9 tthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* F# H5 W% a+ r0 _campaign.
G! H9 w$ X6 ]1 @8 ]7 FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: S# |% I1 c) ^6 o) K9 B" s4 y6 q2 ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 v2 X" }1 N& V7 D! K4 g
that all traffic is accepted.. G! U( C- p) w m H: M' q- X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ U$ x. G+ W: S& R6 C8 GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 J4 P. H9 i4 B- g: x' {4 z+ Iget creatives like banners or images specifically for the offer.1 C0 }' \3 c0 e/ U, W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* z; z* Y8 I" `2 t$ ?6 p' _/ b& uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 D! }2 R( S4 F/ c& ]1 ]5 g4 I
track my keywords. Without doing this, it isn't possible to see what's converting.9 n6 \; h* T9 w
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& k/ E- \6 C9 `' o" Z8 L) F" W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; G0 d. E- P1 x( _( VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ U, Y% q" \7 w) F, L% U' v# Bbottom of the page:
/ L! p1 {0 Z* @2 nNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 w: K" m! p1 G% j$ _Click on the offer → pixels → Add a new pixel and this comes up:
: r. l c! u l( R, P6 z; i! ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 r& y, E, J' }6 B( c- W F$ T8 \ k1 `) Z- }
from your software into the box that says 'Enter URL of image to load'.
- [/ @0 `: }9 W6 ?Once you do this, it should look like this:+ }& x+ O1 T; _4 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
o2 y6 Z! E- g9 p' U- V% @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 D7 R; i: ?( \+ s& J/ y& P
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ b' k8 S4 W4 C; m
Prosper or CPVLab.
% `9 H3 E$ Q# Q+ ]- P2 K: J% ` I2 f2 j9 R0 ^, h0 h# F5 }
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发表于 2012-12-27 18:47:17
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