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PPV GUIDE [PPV新手入门][28页]
' |; ^9 u5 D8 c I& A2 c, \详细的请下载电子书！* k% d& B4 A7 {/ j( `
8 X' k' n9 T8 g$ L# P; }" ]
# U7 w! Y! p" D4 Q4 ?- c& a
Newbie Guide5 u! g2 S- b2 }* a. V8 j. @6 Z" a
PPVPlaybook.com
0 t7 E6 P7 i; o+ w1 XTracy Shaffer: k& G9 G" p5 I9 J
David Ford" Z' W* a2 K5 A. d1 E+ {# u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* a# O7 Y0 g4 j) z) {0 nGetting Your Mind Right to Start Affiliate Marketing
# u9 K- p& Z2 g% {1 o* D, pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 ^( V/ S" F: M' |2 G6 uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 z6 k7 j) T. W* q9 a( Kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 n* p# A2 [1 u( a) @- ?7 i* Q
with any success, these claims are laughable and far from the truth.
1 @+ Q l% `: l2 O0 q- dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ g4 F( T6 ~( U/ z* ?# Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 c0 _: w2 G" G* c0 h+ X+ w Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low% T+ R" e2 \! ?0 `' g5 L
overhead.% [4 \9 v% c, s- P
The winners in this business are the ones with persistence when nothing works, who know there's& V4 t' z) P3 I- A0 m1 z7 L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. z" n( A6 y+ o& @8 F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 v/ @' J4 d& z5 n+ Z4 }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 c9 I/ y5 G6 ^* l. X! F$ b2 f6 ~
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 `, {5 E y/ ^. t
learning experience available to anyone with a few hundred bucks and the ability to open an
' n9 q- c# v) `. z& O4 a; Madvertising account.+ {! W" r, i0 ]+ o. B {6 Y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
: m) k% A# h! d1 ^8 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 Y3 G0 x1 m# F2 H" Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 ?' z7 w5 r# M# K) A p" Q1 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 }2 s! B$ l4 y: G& Y* L! y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! F1 M' b* a1 }3 Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& t" j6 O8 Z- h# {# c rstarted building.. `/ P- M( N1 y/ R$ _* v4 u& p
Things you need to get started:) A7 J/ e5 t$ r; P% J6 o
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); M7 D, y# r8 k- e+ }" N6 `4 y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): N) A: d& ^2 S0 G o6 W
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ T* N% ?' ~& f! g/ M1 @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 \! {$ P3 `! T0 @+ L! K
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: e5 \% Q% G3 F) }with PPV.2 c4 ]9 P8 S P
Basic Getting Started Definitions% q3 j/ N8 C+ F2 F3 P' W$ }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# Q6 Z$ E7 A5 W c" R! @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- v/ F% J' ?. w7 v [: S, C- H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ r. y2 x4 S9 g" P4 Qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ `1 K4 ^9 g$ q/ S0 J- o$ O) I, w1 x* e# TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' \6 D( V; n3 m% l, }2 Dreceives a commission on that product. An example would be the Amazon.com Associates program,
& r& X& Y. r6 i* \Comission Junction or Clickbank.
7 P8 k$ `0 E) W) JCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 L- O* }8 A3 ^# ^: H: r- t
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 v: c4 X- M$ K: K: P; c1 obuying a product. An example would be Ads4Dough or Neverblue.
, X" u$ o8 F7 i U, W, V2 @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's o0 l$ d5 M w
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 H7 e6 E4 {: j) E% |2 J5 ^' W2 Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ ], L/ g- k( Mright from the start can really help you.+ e& q( h) `- ^- X5 l# _
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# r. H# [2 X, N8 xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 n/ M2 V7 L F
view, starting anywhere from .01 or .015.
! g2 x1 E$ M' }. QIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 M! R% M1 z+ u5 s! R% y- Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: b8 x0 X# y/ n7 J) }
MediaTraffic, and AdOn Network.
6 W* }8 S& f* J' Y& U( g+ \Don't popups get blocked by pop blocker software?
) f, m9 n% ]8 y( w: W6 LNo. Popups are served in a new browser window as if the visitor had opened the new window
; k, a3 s* E+ [6 ?themselves.
! o* v: e) i) ?: v9 U9 GHow many popups get served to the visitor?
8 v' y# G: C) e. E, y8 i% PThe number of popups served varies depending on the PPV network. Some pop more frequently
7 x f% _" B$ G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 Y8 M9 y3 d' w; @# w9 Dserving this kind of advertising, so they have to toe the line between keeping their software9 \% i: l! W% O! y
downloaded and still making a profit.- s+ G4 Y/ ^8 o, P% K
Isn't this type of software bad? Why would anyone keep it on their computer?
5 I5 C/ ?' Q! M& g. w" A- fNo, this type of software doesn't harm the user's computer.
V, {$ c: d* p9 I! Y& x% G2 SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% j' V6 j% |& R' h) utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% }" }& h- n& C" n) `! Dthat they can continue to have access to the incentive.: P+ ^/ ]0 p% Q3 |$ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 G* k4 L9 J4 F, h/ L/ y1 DHow to Get Accepted into a CPA Network
0 d: @) ^$ M2 E- S( k4 pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! H5 ~& w) m/ } u
to start looking for networks is Offervault which lists offers and lets you compare payouts across
( r; W5 D! U/ u2 |& i# W4 h/ R( P0 l! mdifferent networks.
0 M) ?9 {' }+ J1 SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. \; M" f u' uapplication and be as specific as possible about your promotion methods. Usually some time after
( }, w' X2 D- }6 f/ g, W: Dreceiving your application, the company will call to interview you. The phone interview is a critical4 Q, f/ V& x% F( X4 d
part of the application process, and most networks will deny your application outright if they can't get3 j* {6 v/ z; j0 ]2 C& U+ D
you on the phone.3 [& U' x! Q# N1 r, V3 b8 @& r
Often, the person who does your phone interview will actually become your affiliate manager after. r2 L- e& r F; \! K# x* z# L N
you get accepted, so it's a good time to put your best food forward.' r) B- [; F5 Y
You might not relish at the idea of someone grilling you about your internet marketing methods over2 E2 S! D4 v- J+ |2 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- [ y1 j- s, `3 A7 C3 _What methods do you use to market offers?
7 b) X& c6 W5 u T) N# FDo you already have a website you will be using?
( d& F4 h; V4 R6 X' n" L; {How much is your advertising budget?" d5 p2 r2 N6 h0 I2 {
What other networks are you a member of?+ b9 K* V$ I" `2 h# I. L
Who are your affiliate managers at these networks?, m& R8 ?. h, [, ?2 K
Do you use social media (Facebook, twitter, etc.) to market offers?
2 \1 \1 q2 X( q; z/ _& S$ N+ t7 R6 SHow much traffic can you drive?
2 M9 r2 B& N1 d3 X/ ~Do you have a personal recommendation from anyone who is already a member?3 y- }8 Z% b, N0 Z% s: j
Once you provide satisfactory answers to these questions, the network will approve or deny your+ t2 s; u. O/ N6 S, K) v e
application. If you get denied, just keep applying or call someone on the phone and try again. Be! v% h- V; M% l) a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate1 i3 H3 f" [' o& Y1 \& e
for the network can be helpful.5 T a {0 x" E; X- j e' `9 V1 F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 l+ H) z, L/ X9 _: n9 ]* Q) } XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" g6 K7 {( [3 w) i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 Q* m" T6 e7 J8 Y3 r3 j7 t! d
people can open a lot of doors as far as networks are concerned.
4 D- H2 [# Y# F! I; k/ R; t/ QAfter You Join a CPA Network
# m6 q, B6 m2 Y9 m- j1 G L3 YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; X( Z6 Y3 `$ r$ N( r
and make an attempt to get to know them a little bit.
7 k. h1 A! `) kFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% b8 ]* ^' x! G5 m' H5 j' `- uweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 w Q! [3 \( o% i# n6 n2 l& e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 f3 [. D1 u1 g- o1 Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# d4 v/ E% H% n, r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 R* Q" ?$ y/ P, j! d
email.
$ N0 X8 ]: v8 A. {) ]For more helpful info about dealing with affiliate managers, check out:
4 a* M+ {, n+ c) x: Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. N2 n2 ?( Y% Q+ k& g' X- Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ q5 \2 I5 s6 {: P4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# ~' \$ T+ W% H
Set Up Web Hosting
1 z0 \# E( k3 U1 ~% ZGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) J- k& e: i! L0 d G& X8 r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 d/ n: k* @, L7 V5 T( M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 l9 G" v3 K3 P; g, N1 k% L/ v0 ?whoever else is on the same server as you.. D- o1 c4 V0 b2 x- a: y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, j" ]5 @8 _& h5 m& a, v; I3 n
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 F5 C6 _" h1 m8 Qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 g( O: h# x$ o# T9 M: uTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! O A. o9 o9 T D( s7 J- U
house full of roommates (hosting customers).
: |1 {% p0 T* y9 ^6 ?# Q" y* YIn shared hosting, this is like having roommates where everyone has no specific designated area inside) y8 n+ q% C& C A% L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, S1 u3 v+ r( `0 @" u" O; jfit.5 d8 \( f' V7 H9 }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 ]( L9 D* K6 _4 B9 h: o
the rest of the roommates, by virtue of simply needing more space and resources to accommodate2 k+ Q7 R5 Y, }
their food. Everyone else's food in the house has less space to take advantage of.
% t) x, e: D. q1 D9 l/ XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 z8 r( g) D: ]3 s4 H( g6 H6 zany type of hosting this is a bad thing, and especially while running PPV traffic.9 o6 o. M8 j$ L6 `$ j. S
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! `: p6 \: } f1 I: r; _inside the fridge to put their food, and other roommates can't come into that space. The server is, R9 C% U' `& r, M- s2 P6 G$ i
partitioned, so that each customer can only use a specific amount of resources at any given time.
/ H; F9 s& J6 e+ pA dedicated server would be like having the whole fridge to yourself. All of the server's resources: Q: c) [4 @9 d
belong to you and no one else can use up those resources. This makes it possible to serve much more
. z7 n" J; H4 Ftraffic, faster.: R9 C; C/ d* p" b' Y D3 l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' O. B; o' _/ I9 m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) T1 m; i$ `+ Y+ U( R' E
here:
6 U. |/ H: ?" h- p# |7 a1 Bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% E! V& ~5 E8 M* bVPS&highlight=hosting
+ L0 y: Q, m* Q3 ~0 F% R- TDedicated-Hosting-vs Shared-Hosting
' o7 T4 Q) o5 X. g# Rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 _7 T N2 ^1 i" K2 k1 d
Hosting...Your-thoughts1 ~# c) l6 \' |- L, A l( R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 J9 ?$ D- t" p8 _' y! _% DHosting Providers for PPV
* R8 I' S0 e' r g4 g, iBeyond Hosting
2 P: \$ y1 A* {0 P6 B8 s. R/ ?' Zhttp://beyondhosting.net/" h( P5 d* m! w9 e9 S) e, q$ _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" m% C6 e7 V: _& E$ ]receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 U! ~; c5 e [4 l4 ~) Wdirect linking with PPV. Also, these guys provide great support.
. p u8 t% u8 L. I) A4 c+ wProsper202 Optimized Hosting2 R; q$ h ?) o) T: b
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ X+ v, B# K6 P/ r5 b2 H9 p, E
CPVLab Optimized Hosting# |0 e" k, a8 R$ ~4 X/ F
http://beyondhosting.net/CPVLab-Hosting/8 H( @; ?( S7 z
Domain Names for PPV- z5 d! F+ `/ j, l4 E5 \! b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) N& n6 k$ b5 A
where you're going to host your tracking software and your landing pages if you decide to make them.8 y% b% A# A% e: K* B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, c; v! y2 \5 r1 n# }/ n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( N4 B B, K' o, p5 P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; K8 c, A2 J w" kterm or build a whole website.
. Z9 k1 {& S% I w; RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ T) a1 L6 M x4 ?( R; {tracking software on your domain. This is really important, because it is necessary to track your
# R3 m2 a$ F. J% Qconversions down to keyword level so that you can optimize your campaigns. Without proper t/ ^8 ]: P1 X! ~; q# B
tracking, it is impossible to know what is working and what isn't.* r: T. M H9 [( c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* d- r: ]0 ?# Z9 J7 [ f) V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ ]0 l1 u" L3 Y
Prosper202
( B N- s0 v+ h& S; hhttp://prosper.tracking202.com/apps/
( m! d5 J6 {' U' @ e: B6 xCPV Lab. t$ ?* r' y. r0 r& g9 `2 i0 M
http://cpvlab.com/: |! c9 B, l5 x* N' d9 U7 J+ ]" m
CPVLab Help Videos9 |; h2 L* s2 x5 [$ R
http://ppvlab.com/oweiw/oiurw/vdm.htm
% X. l7 k) D- CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ l" E) X" [6 w
industry standard.9 j- _+ _2 ]7 R. m5 e8 h8 a! t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) t4 p- ^/ f6 E; W& ?, _' x3 V& B% cCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- B% L7 x5 x! ]& J8 L. ?good support if you have problems with your installation.
" C. `8 o5 C3 n- F+ K& F% ?Tracking 202
& q/ w9 [" |" {2 s; ]# |. dTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 @$ B; ?7 u* y! p5 t5 y) y) gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# @7 n) ]9 U+ u2 l9 I0 a9 t" ^area.
~$ V* Z- G# J! O, u g6 iIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# u3 |3 S8 E9 Z' wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) U! C4 @7 I; Q- l
interface, and their hosting.
) P$ z0 z, x) }; s( T: _( ]7 ?% SAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords$ Y/ z) L; [8 Q, @. z
and targets which you are bidding on. Leaving this up to chance in order to save money could
* e& Q, P; s5 i8 f9 Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
& z6 P& Q+ h( h4 _ @3 iwere using.
+ Y' ]: r: R7 u+ hChoose An Offer
( w' z. t* u! ^4 i; jNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( Q$ r7 L4 w2 C! E
Lesson on Offer Selection
% s* X$ T6 [) ^+ O$ S/ l4 X, khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" r: _# S' o" P* M, }5 N3 r, ~
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 j3 T. v( `0 r6 ~0 T+ iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 ]9 r& C7 |4 O) G/ T/ tLeadImpact as the traffic source.& s! [1 ~& B. q" n+ j4 o* D
Now the best way to learn how to put all of this together is to just get started. For some variation in3 h% t4 D# P% e* H' x( i. G; A* U
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 Q! A' Q/ |: Y6 R0 j5 i6 @4 tcampaign.
# a0 T" \+ T2 d' o4 WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 w2 E9 |4 m2 |' b" o+ zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 B: h! r5 q: R% m1 G1 Q/ I
that all traffic is accepted.7 B( M5 j9 {; g
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 _7 r( K) ?* Z' q4 V. B" Q" wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ T8 |5 ^+ [2 D9 cget creatives like banners or images specifically for the offer.
' @5 J2 m( t3 n- }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( z: _7 R) p$ R+ F+ P5 h+ a9 f! nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" r. E" {' J+ L0 Q2 Y t3 Htrack my keywords. Without doing this, it isn't possible to see what's converting.
$ Z ?% @' {( D: E7 ]: OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# V& F2 L5 z+ E5 K0 d: o+ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
F) r8 q) ^" ?/ I v8 ]; JIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the m( f2 O! T+ @0 J8 k) p
bottom of the page:
+ z1 E9 O. w4 E/ R4 [- A7 V5 p7 vNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 T$ m. A, e4 {Click on the offer → pixels → Add a new pixel and this comes up:6 e8 j2 G6 c& L% ]+ r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ b8 \3 o# A) _% g: Lfrom your software into the box that says 'Enter URL of image to load'.% R( [# a4 @( H" V
Once you do this, it should look like this:! I% x) |4 h/ J4 b9 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 ?# N1 B8 B* H6 z5 O: y1 Q1 f# EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 t0 ?; o& k- ^2 B( U
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" _7 Z4 v/ H3 a
Prosper or CPVLab.! \! [) i% r& }0 k' n8 K
/ |% n# B0 u% J' \( w* b* c
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发表于 2012-12-27 18:47:17
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