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PPV GUIDE [PPV新手入门][28页], [) S7 z. N/ t( S2 r8 y2 ~6 i
详细的请下载电子书！# }' u- N2 m: x o7 O6 M
) Z+ E/ `+ Y. O3 i4 o' G3 q; e
9 c# C2 }) G1 N% x! c9 h7 s6 p
Newbie Guide
/ T- K- @. i, ]) d6 zPPVPlaybook.com$ G: U- f* `& r3 ]) O, ]# U
Tracy Shaffer
, |3 Y0 A9 p5 \8 ADavid Ford; E: j7 J7 m, Z3 x$ ^, u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 k/ b8 R' N& IGetting Your Mind Right to Start Affiliate Marketing
! x( n/ |% t x: YThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, L8 N" L7 A4 S1 O; w, C% ^% _ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 a2 _ }& ?5 G$ S3 P6 F+ @
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ Z; T& Z7 L9 i! ~& v' y3 A+ `
with any success, these claims are laughable and far from the truth.: U8 y6 Q( z6 i/ `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; p6 N+ ]. V$ D3 k7 e% j
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; T, E& ?6 I Y2 Y$ l( _the ability for a marketer to be a one person shop and make an incredible amount of money with low6 d! k8 M. V8 z7 }
overhead.6 x4 i& l* D p* h* H* d, o
The winners in this business are the ones with persistence when nothing works, who know there's
/ n9 U* x3 p% a1 Q4 s) l# {plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ ]/ P$ ]0 ?9 d) y5 k: ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can& U' k$ l( y2 |1 Z# N( y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 ?& V& ~& z9 n4 R
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" K% t2 {3 Q+ h* p: U$ Slearning experience available to anyone with a few hundred bucks and the ability to open an
0 Z' Q6 {$ I4 q% p8 |advertising account.
5 T' j* o9 N1 x- YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
; n8 V- q7 U* g% o3 n) g3 X: y gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ {* T+ k6 a; c7 ?5 } ~8 k# E) Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 g$ n. C$ H% A' Y$ a2 G& L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' C+ Y/ e) ?% k1 g" Z0 O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 G3 o0 _9 u/ H- y3 v0 Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; A! |, U) F; s6 B V4 v4 Qstarted building.+ w j, H$ m" j0 c
Things you need to get started:
' p+ \) K3 ?4 v& Q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* I, A3 X6 s& N' Y2 r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 \3 v) ]9 Z; A
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% x; N6 ?( |8 K# P5 S1 X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), f9 ^6 e! R/ k; F {/ ?4 T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- `: z5 p. u7 E8 S
with PPV.* o3 }9 l: t# E4 J& V, r8 d4 a
Basic Getting Started Definitions9 P' D/ y' V/ J- @+ T
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) H( z- J4 X8 y) g4 x, {7 u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( y: y n' [: }6 i/ t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* h( J6 R) }$ D2 c/ v s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).- c1 f4 X, I/ B( K/ {# `6 F6 p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- { p$ i! }( |% B" C
receives a commission on that product. An example would be the Amazon.com Associates program,( h5 W$ |2 W" t
Comission Junction or Clickbank.( j1 B9 V) y% @! T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) Y' Z% B7 a$ x7 l
an action like filling out a form, submitting their email address, signing up for a service or sometimes1 l4 ] N1 v5 W! D1 y
buying a product. An example would be Ads4Dough or Neverblue.
/ |9 v& p# U* v/ [; y* aAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* Q; X+ X! E/ f& w; z- C( R
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, m* C$ R) e1 ^5 j9 Y) p4 Z6 [related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 ^& W8 X0 n; {7 U3 j1 O
right from the start can really help you.
2 h# p8 z/ x4 }$ T/ m/ ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ U" I5 Q: |& S% C% {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 }0 B, _: m* h8 E# G
view, starting anywhere from .01 or .015.
8 t8 g. D3 O* `- b" s# lIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 _9 b' j* W" P0 q! s' Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, Q9 h& E' R' r
MediaTraffic, and AdOn Network./ O5 E2 a7 e" z$ x& x
Don't popups get blocked by pop blocker software?
/ J K( N7 ~. p7 mNo. Popups are served in a new browser window as if the visitor had opened the new window# ~. }& B) k; u/ k1 |
themselves.3 N0 g1 `' Y8 }9 r0 V7 U4 ?8 T
How many popups get served to the visitor?- ~* N) } w4 G, s) w; h0 j Y
The number of popups served varies depending on the PPV network. Some pop more frequently
1 F# ]( ?! L- W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) ]; Z# m+ S7 w0 o% U& ?. X
serving this kind of advertising, so they have to toe the line between keeping their software" M a$ ~ U2 u, i4 O
downloaded and still making a profit.8 v, J& ~$ z9 A. K3 g5 n: G
Isn't this type of software bad? Why would anyone keep it on their computer?# S+ W' E; N2 _
No, this type of software doesn't harm the user's computer.
9 g0 T0 ]& j1 z1 P$ `. Q* u5 mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) t7 d: i3 n& ?3 w, V) Y$ Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& o1 {2 }& ?# i {/ o9 N9 r Lthat they can continue to have access to the incentive.
, o- Q: W; S) n) l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! A+ ]! h. F* \+ A& S! ?
How to Get Accepted into a CPA Network- \6 }0 a7 z, d# k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# l' s) b9 K. V+ p! Z- \to start looking for networks is Offervault which lists offers and lets you compare payouts across
) d% K* [% q4 h2 Odifferent networks.
9 y( |: E$ T( h$ l4 {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 ^# k5 {8 N) I6 C! kapplication and be as specific as possible about your promotion methods. Usually some time after
; X: `3 a8 @) A$ C1 |7 _receiving your application, the company will call to interview you. The phone interview is a critical
' t+ d: ]+ a- \* k, E' F* Q4 g* zpart of the application process, and most networks will deny your application outright if they can't get
1 X# p( b+ u2 x4 J( A* b0 ]: Cyou on the phone.' Z! u) N( A; H
Often, the person who does your phone interview will actually become your affiliate manager after
, Y$ p# s3 ~- h6 w& P" A J2 {/ G- Syou get accepted, so it's a good time to put your best food forward.
; D; v3 H, o$ A7 m1 AYou might not relish at the idea of someone grilling you about your internet marketing methods over
# i3 A) x5 ]9 a5 nthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 _, m% P$ Q% T1 b; QWhat methods do you use to market offers?
9 z2 B n& O5 R L( [# E% G$ UDo you already have a website you will be using?% q2 U i4 o3 E6 C* h% q8 c% n$ ?
How much is your advertising budget?/ S2 i3 k7 p" d9 J( M4 L
What other networks are you a member of?9 e3 A" P/ w7 Q" V
Who are your affiliate managers at these networks?
o- r" |" n2 {4 ~% ^' y. G9 y. u1 f, MDo you use social media (Facebook, twitter, etc.) to market offers?- ]( ^: e" H1 t7 Q: v9 P, \$ [
How much traffic can you drive?
A7 e6 K& G2 @, z( `% c$ c [$ F6 lDo you have a personal recommendation from anyone who is already a member?0 a. T$ P4 N7 M5 A- W/ X
Once you provide satisfactory answers to these questions, the network will approve or deny your- ^0 e3 {. E4 @. e* l0 ~- I) e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# `1 y% L+ X# y5 fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate S. J% j- {$ [( `* |& R4 f2 v
for the network can be helpful.
& [ |- D7 G: A: STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, g6 `! `' a! ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( i! G- f* E* {# k: [# v& L0 G5 p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- X2 @5 T3 G9 X. q2 f, D$ N; C. R
people can open a lot of doors as far as networks are concerned.8 v. W- |; _$ ~. [. [ k. a) t
After You Join a CPA Network
. _+ N9 s- I* D3 y6 P; d" bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- _; I1 {. p/ c0 d- }' e
and make an attempt to get to know them a little bit.
, p: K% q* U( T. }# q: T+ @- FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! T" D1 u$ ?4 Y! q1 @# z+ Tweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 i# `& o6 ^" B8 j8 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 V+ @3 \8 v$ {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, Y3 x: P& ? a" R5 b8 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ E( J0 I- \, ~4 l4 ]1 ~
email.
: Z% W. z- |% z: k7 m0 v" FFor more helpful info about dealing with affiliate managers, check out:
8 B8 O6 W# F4 D/ s. p2 uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/8 p/ {) C2 V! u, i+ @; u3 [, ^0 |( z
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! ~% ?. `/ b* a4 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ f. _( u t1 `5 i$ q( d
Set Up Web Hosting
& [) s9 d. j) ^ m7 h; MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 J- g% U( Z! labout internet hosting. In general, you get what you pay for with hosting. When you use a shared) E$ z0 O9 A7 @; B' q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- J; B% e* M2 N9 J9 w: C
whoever else is on the same server as you.6 A& b7 N- R3 ]! U3 x4 e* [% {/ b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ p5 ?% \8 N% Z m' j" m. Eenough that the visitor can't close the window before your pop up is even shown. You have about 3
. p, e9 F0 X1 e4 v2 y/ @" h# Mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 U% f1 O$ p) ^( |2 _! ^7 u; N3 p
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; p2 N" q! _; e( b8 k& c" ~
house full of roommates (hosting customers).
" y) T8 L" l- `7 aIn shared hosting, this is like having roommates where everyone has no specific designated area inside" Y; Z5 A6 O( e6 J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
% A9 A- U- \4 `# K: _; yfit.
/ r7 ^9 a+ v( s3 x2 f& I2 d! jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
( S7 ? a% K9 k+ H( `. lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 L" |/ O' G, T+ Rtheir food. Everyone else's food in the house has less space to take advantage of.
1 C1 ^4 h$ r; jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
" X9 g1 R9 |2 r \' B# \any type of hosting this is a bad thing, and especially while running PPV traffic.
/ W% \) a& E: P; Z$ ^In the case of a virtual private server (VPS), everyone in the house has their own designated space! R. K$ h; ]; H/ O; y
inside the fridge to put their food, and other roommates can't come into that space. The server is0 d4 `0 Z7 [1 d4 c3 @
partitioned, so that each customer can only use a specific amount of resources at any given time.
. D, [# J( D; A5 B, \# ?* \A dedicated server would be like having the whole fridge to yourself. All of the server's resources
\; i, l. o- d' W: ?belong to you and no one else can use up those resources. This makes it possible to serve much more
. J" y0 R% L8 `: K6 \traffic, faster.
6 s2 J7 {$ E& r1 v# @( R% HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* z! a) S1 o7 `6 y. m, bAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 p! G. ]# I, e! {6 f0 S7 E6 i* there:
. W* s) m. Q! X. {, o' c* ^# jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" h% m' ~9 {: {9 Z/ dVPS&highlight=hosting* s5 w# U1 T& y
Dedicated-Hosting-vs Shared-Hosting9 w* Q9 E) k$ s0 j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! s# v: E A2 t4 o h2 J5 FHosting...Your-thoughts
4 g) s v9 K5 j3 D+ m, M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" B9 u4 E& V/ M7 c3 j b' _7 qHosting Providers for PPV, [" f- w" @7 [9 M4 x9 V, x6 Y
Beyond Hosting1 z% M' W( D$ y4 g
http://beyondhosting.net/
3 |; t4 k4 q/ [& x$ d ]& e$ O- tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ d6 I) o) I4 k, jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* {3 g' m3 m1 t* t$ s7 H) Q3 |
direct linking with PPV. Also, these guys provide great support.' {! E0 K* x" [3 x+ |
Prosper202 Optimized Hosting
/ K7 H( `1 f4 z" Q- Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" F! `, G9 R! y; R5 aCPVLab Optimized Hosting
* f2 i* ~! n$ `7 M8 j- Y. khttp://beyondhosting.net/CPVLab-Hosting/
7 z) s5 S% `1 I% XDomain Names for PPV% j- y# O# ^- C' S. h5 a/ N
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ F6 C# ^# j* _& C1 p5 r
where you're going to host your tracking software and your landing pages if you decide to make them.
5 |8 l! h3 I5 KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! R [7 @& L/ x) Y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- [* F# M8 r8 q% Y8 u* B, o3 T3 O5 w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( H0 e" ~* G. z z5 Z+ V; B
term or build a whole website.
/ s1 ]3 j2 J7 o# y5 B. JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 ~- x3 g/ M C: Z1 J% Htracking software on your domain. This is really important, because it is necessary to track your+ k( e( ^, N8 B# D" E% F
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 c$ V" u$ s0 ?4 r4 Gtracking, it is impossible to know what is working and what isn't.4 N: w. x1 |6 U; ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' d1 p3 j" J) [ K
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ W* p4 p( V- P# x; `" C& p/ [' S
Prosper202
/ D3 B1 S$ Q6 C, i/ nhttp://prosper.tracking202.com/apps/3 G) W( l/ L4 n# ^
CPV Lab, J0 H& g0 Z* B3 n, V1 l* q
http://cpvlab.com/
% \$ k: w! Y8 tCPVLab Help Videos9 @2 l, j. z8 f2 C+ B1 v
http://ppvlab.com/oweiw/oiurw/vdm.htm: Z: p% @/ ~! {1 f- S: Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% V0 `2 \0 m) {3 f* T
industry standard.0 H: k& B: D; B1 R4 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. [# f* @* @) X @- \# w8 HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from g- p, ]9 b z! r# Z y
good support if you have problems with your installation.
- C1 n9 g% T7 @$ V$ L6 A6 [+ |' BTracking 202# x% A* ~0 e! `9 A) |+ J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 t6 u& F2 v K! p( Q5 ?, scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 {, L+ u" x' w% A* Y
area.
: |; T* U* p: W8 ?! nIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& Q# V& E- B: u. X! o3 P1 a. \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 [4 y# a @2 Y1 Dinterface, and their hosting.
& r5 i. J6 H( X& t2 h3 `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 x! T& e! F8 J) i8 b) Rand targets which you are bidding on. Leaving this up to chance in order to save money could- f; P( B3 F: p9 w( Y4 c
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) p& \, Z% E8 ]0 K' @
were using.- B5 S# n( U w# P& z; p
Choose An Offer% Y4 ~8 Y- Q; U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 U3 b% @$ N0 M) w' @4 JLesson on Offer Selection
' U; a* ]% O2 E; H- [8 f( P% ~4 nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" ~" J/ g- J+ {$ ]# q5 r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ G. Y) T1 D0 E' Q6 i; z; b+ W& l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% F9 e' g7 k. r) J7 x% O* M6 X- aLeadImpact as the traffic source.0 ~+ [2 k. G+ Q- C& W
Now the best way to learn how to put all of this together is to just get started. For some variation in, K8 }8 v2 B: z( g& N+ w
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 }$ \! V7 P0 }; l c5 J% xcampaign.: \" j) y/ ?% d/ e7 k
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 v* @# z! l& K5 J- G% p( m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) v& p4 a; t$ Q( |' `7 k/ P
that all traffic is accepted.& v P4 K* O, |7 F: T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' `; w7 x7 U& p# j" ]+ M8 ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can A: x7 P" m% q/ q. G
get creatives like banners or images specifically for the offer.2 P, X0 ^7 h! P( z& E# L3 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 g+ e8 P. o# w
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 j% ~* n3 q9 Y; l, Qtrack my keywords. Without doing this, it isn't possible to see what's converting.% Z6 P/ |$ r' W% Y" ` _
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 d/ x0 l% K. p) ?1 t* Y" T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 c* z* @% V4 O3 nIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' T- D- r3 N: o% q
bottom of the page:
/ h, \# c/ J4 F7 ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 t4 u8 v, X/ J3 L8 j2 l: ^3 Z2 H; vClick on the offer → pixels → Add a new pixel and this comes up:# x8 n$ ]3 s) @- O4 V! l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 J% H9 H( N( |+ r5 E) e
from your software into the box that says 'Enter URL of image to load'.
* F+ m: T: X/ u, `$ U+ g, @! TOnce you do this, it should look like this:
4 u; i' ?- x. D" M3 j. ^4 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 w" f9 ~% l9 {Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% f1 M8 ]* ]6 i
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 _; z, H4 H( k& K. BProsper or CPVLab.
& O- K% C: [ t$ C4 H. t; T7 p3 Y% j [
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发表于 2012-12-27 18:47:17
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