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PPV GUIDE [PPV新手入门][28页]$ b( [3 Q7 B: I, f6 d* w
详细的请下载电子书！
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5 X: n/ Y N" g5 y
+ M4 Q: Z# B& C7 m, TNewbie Guide
, T6 L! t% j$ U' S* n, uPPVPlaybook.com
# s7 W6 c8 P! A2 L2 d& `Tracy Shaffer/ ~" T. |5 b7 c
David Ford; R1 r* U: x- {5 G( j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: s. @/ f! G4 H& T" S8 y# T4 s7 i
Getting Your Mind Right to Start Affiliate Marketing
9 O) ?! K. J( Y: Q) A sThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# B7 E; C* r8 @. n1 y- A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- v! e% r) I" c* t q2 j7 v4 D! E1 syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ `; H! R8 }" I! q& B
with any success, these claims are laughable and far from the truth.
* t! @ r2 t, L- F' LAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& @& \1 {1 q* B6 \
flow management. The main benefits are the low barrier to entry compared to other businesses, and; Q5 x, Q: N& |9 O6 z
the ability for a marketer to be a one person shop and make an incredible amount of money with low% ?2 W, I# S+ c$ d+ p7 v. S4 `
overhead.
* k1 E9 k3 M. T8 DThe winners in this business are the ones with persistence when nothing works, who know there's
/ X& Z* [5 ^- V fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ M2 n# y- x7 XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. ~, n% x0 _7 i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 C0 g8 k4 p+ w# K
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( a9 H& }2 r* i5 Slearning experience available to anyone with a few hundred bucks and the ability to open an
! A4 N! }. I" w) F1 P) hadvertising account.
! j$ S% o9 H* a: t- A3 OYour competitors are willing to work at this around the clock. This isn't a push button, instant business* J V4 D: B9 g, g8 h- E% Z/ U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, `: }9 O. F4 |8 N1 U* @4 z) c7 l! imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 i* [2 [3 S- [8 |
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ { O7 A; x( B" d' _: r' aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
G' n' G/ {" f$ {& T8 Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" J' E+ |; b' q% f: p6 v6 fstarted building.+ O+ R9 N8 w9 d1 W" i
Things you need to get started:. V7 J! T _, A: K/ F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 \& s) y- j8 X6 e. W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, d9 Q, j+ W$ J' T; s5 d3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 ^& ?/ K2 z9 U1 C, g1 l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! P' D& D0 o; w }+ pThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 b0 @ m& e# g T' L" p
with PPV.$ U3 z, K2 v2 z6 R+ W2 N' l
Basic Getting Started Definitions
" ?) A! w' ^) y( cAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( p9 H% G7 ~2 @5 ~- |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 z4 i. ~' }# e4 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; |& I% F0 r1 D2 P, j+ qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA). \6 l1 f, A& A. d
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
U2 ]* |3 C+ y1 O; _% xreceives a commission on that product. An example would be the Amazon.com Associates program,
0 L9 D2 A/ q% v; F8 g2 P/ nComission Junction or Clickbank.5 F, d6 ^5 W6 W5 K! o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* w! w2 M8 F. d, j3 i, `
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ Q& N+ K+ w8 N* Qbuying a product. An example would be Ads4Dough or Neverblue.
; G. ]6 n! \' Z z/ o4 i5 AAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 o _$ I' l* R0 maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& l! {+ r M# `& n% p; N, Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager i0 R# A1 a$ d$ P( ^) D/ e
right from the start can really help you.
# Q8 V5 \* r* B, ?) O& q4 aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) Z" E' [+ `% b2 G7 i" Q! cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 O, T+ e5 D j8 hview, starting anywhere from .01 or .015.
# ~( D+ u3 J, j' i& ?/ E- p9 IIn order to use this type of internet traffic, the affiliate can sign up with a number of different& F" I4 ?' w/ F5 s' y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# L1 f- E0 M* W$ M/ F6 TMediaTraffic, and AdOn Network.
) `( A- _2 Q# v7 X; gDon't popups get blocked by pop blocker software?+ y$ ^% @2 k3 r
No. Popups are served in a new browser window as if the visitor had opened the new window" p, Q6 J F& z( G
themselves.
# \1 j* g2 T+ ^2 r" \1 ^( b" c+ gHow many popups get served to the visitor?
) A% D( E, {% \* L3 k- [7 j/ |3 dThe number of popups served varies depending on the PPV network. Some pop more frequently
, J* m* c# d$ L1 y% G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 N6 p7 c' _& ^1 [' ]" y5 W% v& I
serving this kind of advertising, so they have to toe the line between keeping their software6 B) D) y( `+ o* y4 C
downloaded and still making a profit.7 \. u7 Z, C3 [# e _5 M
Isn't this type of software bad? Why would anyone keep it on their computer?
8 L$ Y! w/ }3 L2 Y `6 Y8 bNo, this type of software doesn't harm the user's computer.: u2 }9 }. D3 W6 o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) U4 [' z! T I( b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 `0 }! ^" j4 h% O
that they can continue to have access to the incentive.2 y1 s) f& f2 Q( {5 m5 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" ~$ ]( J& \) h4 A( H
How to Get Accepted into a CPA Network2 h$ S9 ^* g# H7 ^% r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place G; a. m$ S( H# ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" O! v% {; \) L' L3 D, }different networks.
/ D- q9 s' F( eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
A6 I; n2 }7 y# r0 ~application and be as specific as possible about your promotion methods. Usually some time after& w c0 D8 {7 E1 g, v
receiving your application, the company will call to interview you. The phone interview is a critical
?0 S4 v f; Ppart of the application process, and most networks will deny your application outright if they can't get
8 }% I, n( C. [you on the phone.; D `( Q/ e, z
Often, the person who does your phone interview will actually become your affiliate manager after& O: X: r* {) v/ P) f3 e! W
you get accepted, so it's a good time to put your best food forward.
' E R' U& G9 IYou might not relish at the idea of someone grilling you about your internet marketing methods over
' }+ g, } w0 d4 mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
) p* J4 W4 `) B5 lWhat methods do you use to market offers?: X& [0 O6 W' V0 {7 M4 j' G
Do you already have a website you will be using?
7 J/ ^7 [0 t+ l! iHow much is your advertising budget?
$ q5 ^. B- \" l3 B9 }# n9 k. s& VWhat other networks are you a member of?7 B+ N0 l+ ]% T+ G6 E" X: g
Who are your affiliate managers at these networks?
' k. w6 H4 N7 L( }; FDo you use social media (Facebook, twitter, etc.) to market offers?- X$ c, e4 Z) T$ j, ?9 ^* Z
How much traffic can you drive?
' e8 _0 C. F% ~! U: }! vDo you have a personal recommendation from anyone who is already a member?
& M3 s2 l& v, o, Y: W5 {Once you provide satisfactory answers to these questions, the network will approve or deny your
8 v9 i( g5 ^7 q( n, l, \application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 x% I* Y3 e# {" W% _persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 l! q0 G6 @0 v% o
for the network can be helpful., o$ ~% @( o2 l( b7 V2 S, w& _* z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
G+ _2 {: {) lSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 ~. U3 r: o& m* |# r
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 N3 |) _; p T3 X8 j
people can open a lot of doors as far as networks are concerned.
( q' W1 X" ^* zAfter You Join a CPA Network, _- _# t' S6 {" H6 {3 A& Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- |8 a9 j6 {, C( D- l& M
and make an attempt to get to know them a little bit.! |; I$ V2 I3 Z3 W4 S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
M& {' e2 q4 x! e- Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get
) H c; D& z3 x& T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% j) z; B5 }( }* N1 r3 tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ V" k! @8 [- K+ V, V; ]4 ^, Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 A# z' l2 `; T! g% P; B
email.
8 T0 R4 x* z. g7 k* }7 E. AFor more helpful info about dealing with affiliate managers, check out:
1 |# ~4 s, J; s$ X+ h8 u& X+ Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ E; O* J8 \2 Q* o7 s' g: X3 X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, v0 n- ?; W- r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# L1 _3 o2 U/ e+ a
Set Up Web Hosting8 |# D& R5 t. k% ^2 y) J( j" I9 [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" t6 T$ w! w, f( O0 {" P; N( e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared* X7 h9 Q v) b; H
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ E$ k: @- p( t/ o7 U5 Uwhoever else is on the same server as you.4 A! B% m: ~# f# }4 u. @" P, `! F
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 _% p# v! M) _4 O: E9 b$ H3 X: [
enough that the visitor can't close the window before your pop up is even shown. You have about 3 X2 c: H2 W3 |7 I" k( N9 \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; m- I+ G9 x+ S+ r
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 \ v6 A n/ y. p/ N5 n' w* T) M
house full of roommates (hosting customers).
: _+ f! E! P8 V% }In shared hosting, this is like having roommates where everyone has no specific designated area inside
# x1 i t& g- a( {the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 {9 H- T: W0 ^& r$ h3 }' y( Pfit.
! @( R9 `( q# ]1 K' SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 F2 j7 e: ~! k; k1 X4 X- qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 w, X0 a& q9 L0 Dtheir food. Everyone else's food in the house has less space to take advantage of.
+ @* G- j' J- ~, w! FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' ?9 S+ ?% q- o* L# X+ xany type of hosting this is a bad thing, and especially while running PPV traffic. p0 X: k8 q" W- N" \8 b
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- m1 B, Q2 t- s+ binside the fridge to put their food, and other roommates can't come into that space. The server is
( }! [5 C5 V H6 O! ipartitioned, so that each customer can only use a specific amount of resources at any given time.! x% u- b, s& s6 H% U/ A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
B! X7 {/ g/ h2 d1 j. Rbelong to you and no one else can use up those resources. This makes it possible to serve much more
# y/ O/ N4 o# t& ktraffic, faster.
7 k+ h1 @* Y) J! O6 T" z2 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 @4 r: M) s" }% T" i* d( i* {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 d0 S& G6 P* J* r2 \, n6 ^here:+ f8 J( n9 A1 S$ E$ z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- Y9 z W( g/ r, e2 iVPS&highlight=hosting8 s* x) A3 M( S+ Z9 h/ w9 [+ p, r0 {
Dedicated-Hosting-vs Shared-Hosting
. }' d1 I6 t" j6 R& [" {" j, Z+ yhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. _& L8 K. A0 E5 B: ^8 p& Y. n
Hosting...Your-thoughts
4 n5 p& |! o4 E* p; d1 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- }; `" V; d. K; D- L; H
Hosting Providers for PPV# U+ b; }; _" ?& L* d7 z
Beyond Hosting1 F( Y4 h) E/ H0 [: |3 R
http://beyondhosting.net/6 q. ^. E* m8 z7 o
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' L; n. f& ~/ _5 R6 z7 I; G; creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 Y6 w; J" O1 Jdirect linking with PPV. Also, these guys provide great support. G* U9 x9 n; m) l8 m. ?' r
Prosper202 Optimized Hosting6 b Y' w G4 T1 Z+ }$ x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; [# T# b+ R; }1 J8 m7 \
CPVLab Optimized Hosting- G; F6 P0 Q4 J: W, S2 {
http://beyondhosting.net/CPVLab-Hosting/
, l! |/ `2 ~% M T' \' H5 HDomain Names for PPV
8 R- }3 S- W) o: UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' M7 K+ C7 e& _1 Y
where you're going to host your tracking software and your landing pages if you decide to make them.
6 ^5 A* n" h/ r4 ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& u1 ] M x) |! Z' s, |+ g9 m: v4 T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( S+ c4 h7 U* {" o; l8 ~
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 D% \' l+ |* G1 Q$ r% j W% cterm or build a whole website. i# X% `- V& Z' |. ?9 w7 Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install) @2 m1 Q0 p* t. ^: j! p3 g& c
tracking software on your domain. This is really important, because it is necessary to track your2 L" B; e4 [: h) ?. `% u1 U% z( {2 l9 H I
conversions down to keyword level so that you can optimize your campaigns. Without proper. D2 h' N2 y( `6 l2 B$ H
tracking, it is impossible to know what is working and what isn't.
0 M& q: R) T5 V% E9 ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" C" \1 i8 F, k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( m4 _1 T% N z+ h& x xProsper202, H; J- }; Y: T# k
http://prosper.tracking202.com/apps/
. o, u {+ n4 E- M; fCPV Lab/ D1 I8 U$ O% n8 z( I4 {
http://cpvlab.com/! f3 l# R) `" g* |
CPVLab Help Videos
/ `. o7 q7 e R' z, L+ k+ phttp://ppvlab.com/oweiw/oiurw/vdm.htm
4 r/ Z. @9 k- s. a% _7 G" ~As far as which tracking software to choose, Prosper202 is open source, free and pretty much an! s5 B6 E+ u O# ]+ R0 c
industry standard.
3 }, G+ `! c$ Y4 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 F( M- @! J6 \: s1 l1 [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: f2 H/ K2 n! r9 G$ u4 }good support if you have problems with your installation.
3 @: q' ?6 ]0 O0 |4 ]Tracking 202
. Z- p- ]+ `: d6 ^+ k( G* JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your' z$ t1 p1 h5 t$ j; N% B) r
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user V( n1 }+ f% n4 k, B5 u! ~
area.
& U$ e! P! C9 U0 UIf you choose this option, keep in mind that your tracking software, one of the most important parts of
; s6 @. S* X% r |; Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, C+ ] R5 [1 @# l K2 O8 Binterface, and their hosting.
* k+ X" U2 Y% P* E3 |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ s$ V/ q2 i5 H& f/ f
and targets which you are bidding on. Leaving this up to chance in order to save money could) O R& ?* k- t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 }% ^) H# o7 f
were using.; Q6 Q8 W9 N5 u: ~
Choose An Offer
! j* g+ K4 {) J p) NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: C* J( T7 Q' KLesson on Offer Selection* N5 o! B4 p+ \( F4 q7 Q/ ]: ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' R! K8 T3 e5 U0 CIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- Z# b5 f4 k1 c0 _8 iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, X6 f/ a* ~ P r( A& G" {- w8 MLeadImpact as the traffic source.! l9 v! b% \: H' U+ _
Now the best way to learn how to put all of this together is to just get started. For some variation in ^! W0 B: k. _: y; z) t& ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! ^$ r* z4 J" X" _6 b
campaign.- f6 O) `8 G0 U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( X) V( C: C; r. _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! B d1 y, @. v9 n& b
that all traffic is accepted.; a s8 z! L: b L: c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
q) W" j& Y% j3 n% b- D2 B. |* [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 P2 h* F0 {( `; U+ m) o* L
get creatives like banners or images specifically for the offer.
6 r6 U$ Z+ m+ q3 ~0 }% x) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) G+ N2 K& ?! ^' i+ mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( _1 G ], n) n! E6 C: t, D' n: ~track my keywords. Without doing this, it isn't possible to see what's converting.
& D2 b8 y: B) _$ t; fIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% `4 w' M6 `, ~& F8 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. u d, R2 B& r2 Q I8 d) JIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; q9 q$ G' \0 ?( |bottom of the page:9 X6 e" {. I5 |3 L$ _' T
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 P/ u! {/ U# I3 N# dClick on the offer → pixels → Add a new pixel and this comes up:1 E2 R6 O2 ?. ]3 F( t
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' {( O* h2 R4 m5 P" H" l! w% Y C
from your software into the box that says 'Enter URL of image to load'.
* O% @) t3 @- mOnce you do this, it should look like this:
& e: C( h0 j @1 T6 |9 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. f, [9 g* o: N" P0 X {6 W
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" i7 X% d$ {# O; U6 UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 J# ~2 r7 W! b! e
Prosper or CPVLab.
5 A7 D" E" v+ G1 B+ B% _: \5 j
3 \. M7 g6 W: |, B; _. s |
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