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PPV GUIDE [PPV新手入门][28页]
! ] f% T, J' w详细的请下载电子书！6 y: ^. G2 X1 z' Y
( Y Y1 |. o% Q$ \" s& R0 H; Z
& Z% D" v. n* b2 ^# f
Newbie Guide
5 N. E6 P9 S4 C8 jPPVPlaybook.com& N! V1 n% F# Z# L8 Q6 J
Tracy Shaffer0 b: ~& w V( ^7 ?* k
David Ford
6 c, G2 d% G- ^3 K, v# y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 `2 n5 f2 u) h8 Z% E9 BGetting Your Mind Right to Start Affiliate Marketing
5 S3 d+ m6 k+ L+ ]; L) k4 l1 TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 j4 E5 r, _% Q. q. \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 R4 U4 N! W: ?2 v6 \3 ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 Z$ Y# e; M5 ^( F8 j7 _with any success, these claims are laughable and far from the truth.
5 }) Q0 f+ O/ ^+ ~, G3 aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, b1 w$ N) _0 j: C
flow management. The main benefits are the low barrier to entry compared to other businesses, and
a& U6 l: E9 N; Q8 T( s; z/ ~the ability for a marketer to be a one person shop and make an incredible amount of money with low4 d4 N1 J. F+ }2 W5 y2 z+ t' _
overhead., g. W' r0 s! a+ {/ B! D
The winners in this business are the ones with persistence when nothing works, who know there's/ l3 g/ O$ b8 [3 e$ A+ x
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& V* A9 ], ~! }( ~ b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) q1 h5 O0 x+ m! w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ N& z( J: s- I! M
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 [" [: F. W! Ulearning experience available to anyone with a few hundred bucks and the ability to open an; ^0 r2 z. H% I. i9 |8 U) M
advertising account.
; t" s: U, X6 W) `Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 K+ V5 y @/ o& ?6 U+ r
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% k- ^& e6 j" k3 q7 ^
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) k4 n8 Z4 L5 k9 p6 q9 V/ y3 ?6 Xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! c9 }' w( c; S2 ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( K, N+ l( f: S0 W; y& {4 sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 z2 D4 e; } i2 n% g1 v& Xstarted building.
. P4 o( ^. `0 S9 AThings you need to get started:
* M! N- ~0 j/ O3 o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
I& c, c! b0 G y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& P8 X0 w0 r9 n2 O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" o; F1 U) {: N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) c! [; L* g6 }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" g2 j( l6 v- v( M) K0 r
with PPV.2 \( A9 i( M1 F5 c
Basic Getting Started Definitions
% N# l! ?, g0 e. i: E) cAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 O" G& L. E3 |$ ]5 V3 }" D. B! A0 Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 o9 Z$ M7 M: m4 u, Y( W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. S7 b C a+ C! [( ]( itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. l+ E, h0 O3 r. T3 l+ d
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. J* R5 A5 L4 I2 R) m8 J' k9 t5 qreceives a commission on that product. An example would be the Amazon.com Associates program,$ c, L: @6 u+ w- |
Comission Junction or Clickbank.
. z5 C( g, _/ G% a( r, j6 LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- X4 t; q+ N" Uan action like filling out a form, submitting their email address, signing up for a service or sometimes4 f- g. Q; h; n
buying a product. An example would be Ads4Dough or Neverblue.
! B9 O& C3 M7 y+ x }( sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's U7 Q2 K3 _* i& V2 `" d
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ b) @* D8 i) U0 o/ C: b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& R& ?9 u, s3 d; M8 X% |$ \right from the start can really help you.
5 z% R: h0 L2 S) B; TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" z. z; P( e% }, @/ Z2 L- fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 D# j2 T4 l4 H: x4 `
view, starting anywhere from .01 or .015.
2 Q6 Q- Q6 y: h9 [; e) @, B; YIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 @; _$ q8 |! Z3 V* G) kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 ]( P( @* N( o3 E6 n- K1 Q
MediaTraffic, and AdOn Network.
# x2 ]7 {* h* B3 o; CDon't popups get blocked by pop blocker software?! |' U; R; B5 w# L
No. Popups are served in a new browser window as if the visitor had opened the new window. _- u( F* d6 z; H' L% l4 ?6 Q
themselves.% i8 f. ?1 M- I5 V3 Z8 [8 _
How many popups get served to the visitor?
- p% }9 z5 _' Z% z {8 U) KThe number of popups served varies depending on the PPV network. Some pop more frequently
# ~6 q8 q t/ ]" o! V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' H0 i+ H/ |, O# g0 u" iserving this kind of advertising, so they have to toe the line between keeping their software
0 |* X' D7 i, f/ fdownloaded and still making a profit.
; \/ X: r7 c+ XIsn't this type of software bad? Why would anyone keep it on their computer?8 e1 j* x4 w- M6 F7 I' b( L
No, this type of software doesn't harm the user's computer.
) X2 u. \& x7 h k! e! V8 hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: A; ? q: |9 V' xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 v+ \1 e' k0 f, c9 Rthat they can continue to have access to the incentive.
& Q4 w* W! P; ~, }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 S0 n% y, Z' _- v- _/ Y
How to Get Accepted into a CPA Network% G6 C, Z0 Y8 _# g( h" P. \1 p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' r0 u3 @' @1 U9 I2 K; x# X" ^3 k
to start looking for networks is Offervault which lists offers and lets you compare payouts across
|0 B5 \! Q+ ^4 \, o% bdifferent networks.) p4 i4 {5 V- l5 \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 Z$ K& f* k& V" Y
application and be as specific as possible about your promotion methods. Usually some time after' t. j' I, i1 q& V' i2 r6 S
receiving your application, the company will call to interview you. The phone interview is a critical2 |0 i6 B: @# T r) \; Y, _4 P+ m
part of the application process, and most networks will deny your application outright if they can't get
. n! f! {) T+ B* }- S/ O( O2 a% W, Yyou on the phone.
( M) N# r4 r8 o" { lOften, the person who does your phone interview will actually become your affiliate manager after
3 i7 C1 e) U2 ?, d+ [% k" p3 S4 byou get accepted, so it's a good time to put your best food forward.
" T6 X. f5 Y- }/ r, @6 `You might not relish at the idea of someone grilling you about your internet marketing methods over
/ E% g ^/ b% T4 M4 Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 A. T) n- n2 m# ]
What methods do you use to market offers?6 F" C& o( T3 f/ ?% M( d( O# ^
Do you already have a website you will be using?
* S0 a4 n% L- o5 @How much is your advertising budget?- Q" K/ i2 s7 K, X# |' w8 B
What other networks are you a member of?1 \$ l3 P( v: K; b& U, ~
Who are your affiliate managers at these networks?
5 q! R( C5 n/ J6 b% v1 RDo you use social media (Facebook, twitter, etc.) to market offers?
~' H* g( ?" ?3 f A( c9 fHow much traffic can you drive?' y/ V9 ~: f0 _
Do you have a personal recommendation from anyone who is already a member?$ z* C. i4 p* k8 ?/ Z. |& @
Once you provide satisfactory answers to these questions, the network will approve or deny your( M5 a1 L# s9 m" {; n
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 w+ }! u3 s( i5 `" M; G# r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 _2 J7 T5 p& x7 k7 @for the network can be helpful.
5 K, X6 }5 |% ? P: jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" \# c/ a6 ? N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; d, z2 W2 ?, b, Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 f$ f/ l+ N% ?' t% w" @
people can open a lot of doors as far as networks are concerned.: j H( P: |3 ?( m, n% v9 v% m
After You Join a CPA Network
R) z! U% c( u5 [+ AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 }( p" C- Q5 R9 \" X" L, F
and make an attempt to get to know them a little bit.. `/ o# M# ^5 }9 C8 E4 q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. T8 {/ g1 d7 J0 t4 iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 c$ H7 x z) X- C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# f& X4 O% m2 r3 j" c
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 U5 e" k! G# Y* x) @- m
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; T4 R. _7 \ R9 N' A0 lemail., b L5 ~* L, h* t! F/ y% L) b
For more helpful info about dealing with affiliate managers, check out:
: c- l$ M; x8 [( M {3 ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/4 f3 {( P7 z9 ?, A9 M" |
http://www.mrgreen.am/affiliate- ... iate-managers-want/9 C# j/ q- L/ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 U) U0 L4 g4 o2 Q7 NSet Up Web Hosting% b% h" ?3 |; X8 w% _2 s/ S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. |$ |1 ^) Y& |2 L) Sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 r6 G0 F* G3 g& h6 @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! V$ B" U0 h1 M+ M* m$ s! @- h
whoever else is on the same server as you.
7 u8 B& w# t }8 ?$ q$ KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% r m% C: r9 {
enough that the visitor can't close the window before your pop up is even shown. You have about 3 D2 ^3 J3 b; V7 u5 V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 k& H; X- W* V q: l+ Q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ \# L8 N% ?6 F& J9 q* D
house full of roommates (hosting customers).. w4 P5 @% m4 ]: ^2 x2 ^; @
In shared hosting, this is like having roommates where everyone has no specific designated area inside# x2 G4 @( _% D. o, F' p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: z1 _' x n* m9 e0 j$ V+ N
fit.
- O, M$ n. J9 _! `8 _' ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
* t3 i" T1 A4 D/ |$ K/ \2 Uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ O8 U/ V0 L! g) n, stheir food. Everyone else's food in the house has less space to take advantage of.8 O/ L6 b1 U$ v0 v' j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 W7 M5 b* h& d `9 S& many type of hosting this is a bad thing, and especially while running PPV traffic.
?. L z% r" G5 M7 \In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 z- t- G: q! [ ` p: n4 Dinside the fridge to put their food, and other roommates can't come into that space. The server is" r5 e2 j( a# X
partitioned, so that each customer can only use a specific amount of resources at any given time.8 |6 X5 n/ \7 K- n6 P6 V. z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources9 h4 L3 h# f# F# d5 P- L' D
belong to you and no one else can use up those resources. This makes it possible to serve much more' c w% [: r: v0 q- w: {
traffic, faster.
) ?, b! v: t, F! B. r+ |6 R9 nAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& U, H/ E; @. I1 e4 [% w* d$ _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 O8 F# M- a# q3 Q
here:. s8 V. P D: o a. k
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% W: p! }. R# A4 ^
VPS&highlight=hosting4 [9 z% d# j( e1 Y
Dedicated-Hosting-vs Shared-Hosting% Z6 C( g0 w2 r8 K- K( I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! E5 X# ]4 ?) m! NHosting...Your-thoughts; x( f: S ]. p* p/ I9 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. O/ G+ \, `4 }+ `Hosting Providers for PPV0 f: }( w8 Y/ D0 `* _
Beyond Hosting
' v% E* I- \, |2 xhttp://beyondhosting.net/
# r" s, n6 c& Z8 S! WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! }* H& y5 `3 W* G- X! [9 lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 `4 _6 p7 ~' f+ P1 V
direct linking with PPV. Also, these guys provide great support.
2 ^, p% E; d7 `9 l( {Prosper202 Optimized Hosting
; c& V0 d/ _3 d! v ^+ A* @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 B7 N" D# ~# i! g6 G
CPVLab Optimized Hosting1 i8 f. l+ I6 x# _5 _; K
http://beyondhosting.net/CPVLab-Hosting/
% q+ B, z6 K: g7 \7 N. jDomain Names for PPV7 i- I4 }% V$ a/ ]( b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! e9 E9 q- X& ]' n9 E2 J8 ^where you're going to host your tracking software and your landing pages if you decide to make them.
7 a* t4 |( ] ~' W# ]& v4 D7 i0 ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( b& Z& [) v$ S; L' U
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ N- b7 {$ a4 V" L. r9 C.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' r5 v: l$ u$ Y1 p* i/ }term or build a whole website.
% f3 H9 A7 G9 J# s/ fAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' S" `0 Z% h7 n( jtracking software on your domain. This is really important, because it is necessary to track your) }4 x0 n! u4 Z/ _- J/ h
conversions down to keyword level so that you can optimize your campaigns. Without proper* H5 p5 \# p5 Y! m0 t
tracking, it is impossible to know what is working and what isn't.
6 u7 G, Y9 U# }' i$ L) C p5 `( ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* W; n6 X7 x4 z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! D4 F+ U V+ X$ `4 ]3 R; E
Prosper202# M5 T+ i, s+ U" z! {. e
http://prosper.tracking202.com/apps/: T1 F7 H/ ^+ P' Y
CPV Lab5 Z* z' }+ [* O8 d) a& j
http://cpvlab.com/- w5 i& m' `' C3 v- r/ l
CPVLab Help Videos
`0 x4 w5 l- e; X/ u2 J. lhttp://ppvlab.com/oweiw/oiurw/vdm.htm
; B) U P* N9 U F, H! \( Z* |As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
M* [4 t; i/ t$ K4 y+ s5 iindustry standard.
$ m7 ]" h% }! m, L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 W1 U+ ^( }! e- \8 O" u
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ i7 Z6 d& ~/ ?% H( o ugood support if you have problems with your installation.. d% ^ p+ G% F t" y6 e
Tracking 202
* M' ?: ]) K) n( nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( \3 ^; ]) r- V; T
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- M4 e/ }; ^4 c! {
area.4 r& R' J1 G( f2 y; y3 P
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( }( J; G2 i8 I- U Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: c# ^/ h% t! @7 f9 c! i' v
interface, and their hosting.' h0 p& R( I) h# x. E4 [
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords4 E' {$ @; b# Z9 z! n+ Z( j. B% z
and targets which you are bidding on. Leaving this up to chance in order to save money could
0 o' G M8 y" Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" Q" i. _+ m f- x1 pwere using.
' D* Z E8 Q1 d8 SChoose An Offer
8 u0 v: k4 B8 N; v. rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* M* L, e% m) S6 w* L4 q( `$ hLesson on Offer Selection
' B$ j- n u! U! O& R2 h7 o5 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers( U) N$ i& a+ n% |: b+ Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: p& k) {8 ?% p6 S8 s) zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) g2 w% z1 T2 C4 S4 ]
LeadImpact as the traffic source.' ~0 `$ Y: A4 O. |! @
Now the best way to learn how to put all of this together is to just get started. For some variation in
( w3 H1 i3 G& _4 Y" H3 _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 v2 A" x( S, Z) f2 `8 T1 ]: J8 n; Ccampaign.
. ]( u3 Q9 l" N5 KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 e2 z/ k6 p0 a% z: A" X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 W% E( f) l+ ~% h, Rthat all traffic is accepted." ]! G: ?* I( @% Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) k6 l5 M) D. t8 V- `4 _( ]
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" g8 V% K5 q: B0 k7 ]% Kget creatives like banners or images specifically for the offer. g5 D( k# x7 L% r( r- X0 y1 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. P; j: L6 o0 B* e6 G3 sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" `! t- o9 y6 gtrack my keywords. Without doing this, it isn't possible to see what's converting.: C/ x$ y% ^& I3 s+ F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 e: K* \& Q; `* D9 Z. _5 t8 i& H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; e7 O) g6 W$ d: ^2 N K! E
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 p; m# o3 |. f; |. q1 I/ S
bottom of the page: X/ q+ f v3 I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.6 _8 I4 p) ^. k; R; H
Click on the offer → pixels → Add a new pixel and this comes up:( E$ Y1 J5 N. a# K3 N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% n, z/ i# ]) [$ f5 `7 N* zfrom your software into the box that says 'Enter URL of image to load'. `8 I! g$ z8 k/ b
Once you do this, it should look like this:/ D- R0 C1 C# |1 G; a0 J/ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 o" l! N- _+ J2 F2 X8 [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 H& H( N7 s! R; ~5 ?% D; c2 ^4 v* O; R
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either k2 O5 V" V. b: U
Prosper or CPVLab.
- k) K) {8 f; P8 R6 b( J. i; `5 y- r( {1 Z
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