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PPV GUIDE [PPV新手入门][28页]' C5 Z0 E, I& z% } R
详细的请下载电子书！9 ?: z4 u: W# _/ F- Y) x9 E6 R! I) s
* i9 @' K2 q7 z) {/ a0 e! d+ \+ e6 e* Z7 e' R2 `+ K, I
Newbie Guide9 G5 ^* V& L. k. w4 }, n( Y
PPVPlaybook.com- g! Z1 ]+ Z- r( n: q
Tracy Shaffer ^; G+ K0 K& n0 r
David Ford+ H: [5 j: R" I! i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 Z9 L9 h& L. Q1 e4 g% c4 l: ?
Getting Your Mind Right to Start Affiliate Marketing
& z# ~2 e! G s; `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 [, k) z6 a& s- Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" _# O. ]8 n& K9 r# t5 Hyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing P; s9 E( a2 `. r6 ?
with any success, these claims are laughable and far from the truth.
% y/ J- m: z! ?% F" ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 d9 s1 g# R' U, ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and& y, G7 A+ ?# ?# m! V+ t
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 q" C3 q% {! \! f# X
overhead.9 F( M! {) @ d6 T. S
The winners in this business are the ones with persistence when nothing works, who know there's0 j- a7 ?- b' m: q4 ?" a) o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- j0 [0 H: v$ N9 V8 c/ |" D
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ R" ~: n' n a/ W: Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% c- _2 h7 q$ e% s( UMost of these things happen suddenly and without warning, and they all contribute to the amazing5 i( \2 I4 i. b' P. v
learning experience available to anyone with a few hundred bucks and the ability to open an! M; X ~; Q9 j1 [) e$ b
advertising account.6 l$ L& J( S' @' X$ P7 P3 \: y/ t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business- ^: P' H- t# b" ~ ]$ x, C- v$ q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ z: C- a% u+ o. P5 T) Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 Z2 H1 N% W b" [2 I" Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. }6 Z- w0 G) b3 m% _0 F' b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# b, J3 P5 b+ D Y: l+ u4 ~8 ?+ W; M- `
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: D6 M- G/ K9 t: Y/ fstarted building.: O/ t2 D! d' l
Things you need to get started:: D: U. a/ Z% ~2 _" S% o
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; H% k: D& C$ K. ^: W: k3 h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 F* D) x# y9 X+ m; L6 k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" I! e: ^+ D% r2 ^2 o+ q' k9 ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: F9 ]& R$ b! I& n0 I, n6 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 K; }* {: S6 V* f0 _ S( u
with PPV.. x- Q( Q! z- F, C7 V- ^
Basic Getting Started Definitions
3 S8 n8 T( {( KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% \2 Q6 q5 u+ d& Y' `. N [
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ u F/ Q2 ]" S5 y# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 {* \5 e% K' w2 J, s% Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; f- L4 M4 c% h: xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. v! k; \0 J* w! S. t3 l- X
receives a commission on that product. An example would be the Amazon.com Associates program,
2 z3 e: W1 I! N) L5 \Comission Junction or Clickbank.
# ?. R+ c& U$ {2 R3 l' bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! n& g& }" t' Q* `# J( B
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; g9 j* C; |/ f* ]' t4 U) Sbuying a product. An example would be Ads4Dough or Neverblue.
$ W: T9 Y9 M, b& d: fAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) t' e& P/ a9 ]/ k5 K
account, getting the affiliate approved for offers, bumping payouts and just about everything else! y4 q% @+ z8 ^: K" a: B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ A1 d4 d+ y3 f: H2 e9 I+ |right from the start can really help you.' i2 M& _( e1 f5 J. G& z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served C) n% ]# J. B( {& c L- E1 W: j. h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* T' }; }! x: ^% ~view, starting anywhere from .01 or .015.
; X4 Q% h5 U g* N: x# q2 Z6 aIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ f. d/ d8 w1 H5 X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' B( ^6 X. r% c" m# X
MediaTraffic, and AdOn Network.9 p3 B8 u& I- a- ^% Y
Don't popups get blocked by pop blocker software?
0 h$ ~" T/ |7 k( G# ?& B% @& uNo. Popups are served in a new browser window as if the visitor had opened the new window
7 ?; A. o3 ]. \; J- k+ e) ?* P nthemselves.3 d) p$ r' W5 u- {) n- ~" V( p" m/ F5 c' d
How many popups get served to the visitor?6 c0 {/ f, m9 c0 \# J! \
The number of popups served varies depending on the PPV network. Some pop more frequently8 T1 d: h# S1 G8 u( d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 E" h1 ]) l {# Mserving this kind of advertising, so they have to toe the line between keeping their software
6 f' f* D% {) H* wdownloaded and still making a profit.
2 H. k& _' {/ S; C; o3 |Isn't this type of software bad? Why would anyone keep it on their computer?
- P3 J/ k! G+ L' I$ VNo, this type of software doesn't harm the user's computer.
! W2 a' R6 H' R' b1 d! e0 L! tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ N* J, G& Q' @. M; z3 P+ s- Z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
' Z. W1 N0 Y! ^. fthat they can continue to have access to the incentive.
1 ] _/ q* g) x# O1 |3 _. f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 `. k2 O' q4 s$ T. d' y% e: E
How to Get Accepted into a CPA Network( Y3 Y$ A7 ~& F7 k8 r# E) R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 C' B" S2 a( z4 tto start looking for networks is Offervault which lists offers and lets you compare payouts across% n8 P/ C' L* A6 H& G g
different networks.
' I( K1 M" M1 H/ z9 G% GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 ]0 \/ H: l; japplication and be as specific as possible about your promotion methods. Usually some time after1 G# Y% D4 ^8 X. O' V/ k. a. Y4 f
receiving your application, the company will call to interview you. The phone interview is a critical
8 s5 c, E1 _: m6 s, tpart of the application process, and most networks will deny your application outright if they can't get
1 O- F- ~ v; a& O8 K; m: N, Yyou on the phone.
/ {2 ?5 ~" ^4 V" t, L- COften, the person who does your phone interview will actually become your affiliate manager after
/ g. q* ], ~. C fyou get accepted, so it's a good time to put your best food forward.
# U# c. L. ~% n7 f4 |You might not relish at the idea of someone grilling you about your internet marketing methods over! U( a7 i7 ^* d3 [' ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ ^$ t9 e a( y) k/ C' Z6 ~ O* B2 H7 PWhat methods do you use to market offers?* Z- X/ M, n1 K _8 b& b0 I* U
Do you already have a website you will be using?
# F( l$ S. s5 \4 y2 I- ]How much is your advertising budget?
7 w9 I7 Z l) F4 u3 r( oWhat other networks are you a member of?
: }' v `( V! g0 m1 QWho are your affiliate managers at these networks?
6 L! U4 e4 X u+ q; `Do you use social media (Facebook, twitter, etc.) to market offers?
L' N/ g) ] [How much traffic can you drive?
* z, R, E1 x: o* E% q( oDo you have a personal recommendation from anyone who is already a member?. G: L5 t* M$ W' Q$ d' e
Once you provide satisfactory answers to these questions, the network will approve or deny your
2 {5 P6 O) W% W. G8 ^& t% _' Happlication. If you get denied, just keep applying or call someone on the phone and try again. Be
+ {3 }8 y. I' S# U$ tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 x! E8 I+ m$ Q% _& [/ j
for the network can be helpful.
0 ]) z" h7 }2 R1 j" MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* A! m+ Z/ X$ ^. b4 r# RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 M0 ~& p3 i$ }* q+ J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ a# U# |! M' V) kpeople can open a lot of doors as far as networks are concerned.
$ p2 \9 o2 A! S9 QAfter You Join a CPA Network+ f5 O ]0 I( y3 ]- E( ~- \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( d9 Z' Y, _5 a1 s9 P# T* G
and make an attempt to get to know them a little bit.
6 }: p2 E# ~' I( P6 N! Z4 M: t) mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# R% @: X5 b: [6 p% Q& Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get% F2 U3 S7 _' a! |: J) i3 ?$ \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, {& y [+ Z1 l7 b% E9 \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; C, f/ w% s* g/ ^: ~9 B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) W9 Y3 x2 H' q2 z5 M) N4 x
email.
* O" o1 c; T3 H/ jFor more helpful info about dealing with affiliate managers, check out:1 N0 H1 Q9 r! w' A; }3 c, g
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
' |- p* ?$ ^5 P5 U1 X8 G* }7 Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
+ U% F5 k. f7 Q( Q% [2 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- D, X- O2 Q: C1 g9 O" y
Set Up Web Hosting- b# ~* k) ]* p
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 d e7 J9 n1 X+ s9 j, ~7 I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" ^: c0 {, [- U7 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 ~, _' ^! E5 Z+ g5 F' f7 P) e; ~$ X0 x
whoever else is on the same server as you.8 K; e4 ^7 Y# |; G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 S* X3 }/ s4 u' J
enough that the visitor can't close the window before your pop up is even shown. You have about 38 w0 }: ]3 }- L5 j9 v% k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- L" D& v, l+ R4 ?" S0 N7 wTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 j+ K7 ]2 |+ ~) Y8 `
house full of roommates (hosting customers).
* t' u t, X- T$ Q' ]* Q# WIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' I2 R2 r' E5 ^4 P: Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! L! O* Z7 e2 ?$ ]
fit.2 b+ D* g" a/ n* G
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 s8 Y0 Z* }" s
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; s8 z4 F) z. h' ]
their food. Everyone else's food in the house has less space to take advantage of.# G* z! z7 C7 g- Q' m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 x0 _, i9 j- _' @/ ]& @* g1 rany type of hosting this is a bad thing, and especially while running PPV traffic.
$ H. { q1 P+ R: H' `# s) ~ wIn the case of a virtual private server (VPS), everyone in the house has their own designated space* [/ ~/ s: m# \3 F
inside the fridge to put their food, and other roommates can't come into that space. The server is* i [6 e; [4 \$ S3 V% |8 u8 |/ g
partitioned, so that each customer can only use a specific amount of resources at any given time.6 S+ c& j+ N# I, T, R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" F! Y A6 y- H1 r5 w
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 U8 A7 K9 B2 L# r, r7 straffic, faster.' `* l1 D' L3 R7 n
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 e$ J4 y( X8 p& F; ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) I" h9 o Z2 w1 w& H: ahere:- P7 e" \& S3 Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 q+ U( P- ]5 q( z5 oVPS&highlight=hosting
% a+ U1 D& \4 y9 b/ T0 @: \3 NDedicated-Hosting-vs Shared-Hosting
8 _* q) N5 j' ?# c3 ]- d+ D, l# ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 Z: F7 B& G' L" |$ X3 P2 j+ U# Y
Hosting...Your-thoughts
3 o" d# t$ V2 i/ ?# x4 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 X% P6 H: ~: N6 W: z# t, e; VHosting Providers for PPV; c( [. x+ `, ~8 _9 [* ~
Beyond Hosting+ |! X7 \! X2 s$ O9 Q, \' p) y
http://beyondhosting.net/
: ~" W* V1 P* sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( R6 b: R- i( M; ~" i, T% b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" i+ B+ P- j. i2 q6 b) F
direct linking with PPV. Also, these guys provide great support.
" K7 h" ^# U4 Z$ V* U9 @Prosper202 Optimized Hosting
. ^& k j2 b0 R8 q0 @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, W3 V, h: G, x* {, gCPVLab Optimized Hosting
' V5 v5 a# _* U; c2 s0 ~http://beyondhosting.net/CPVLab-Hosting/
; M h8 O5 p8 Y: tDomain Names for PPV$ P; [0 t1 F# M) \9 \8 [. R
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- j( o' M0 A( d- u2 C8 s) xwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 \3 z9 C: {& f2 e2 i7 KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, [. m4 S( c1 D$ \0 C* |) g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ H) B) R; R t) s( T, r& K/ }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* F7 a* C% l( Q5 `5 S5 j& _! M' C+ Tterm or build a whole website.
7 }; G. X5 n& [5 b/ x* F3 I1 |After you buy hosting, a domain and get those all attached to each other, the next step is to install. Q$ u8 V4 M5 X# Q+ W
tracking software on your domain. This is really important, because it is necessary to track your' Z* d$ O5 t, |8 y
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ m; A- T1 M: u" o+ ptracking, it is impossible to know what is working and what isn't.
8 } W, Q1 ~8 ^3 [* r% mTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: w7 [. f, b2 ]+ t) _) f; Fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! r8 F- O0 `2 X$ H7 a& D! S
Prosper202, s) ~$ k2 S5 [. D, t, j8 t7 X0 R
http://prosper.tracking202.com/apps/! n$ h9 N2 g$ h- t/ V
CPV Lab
+ |4 e! u* E- }# Q' O& D% Vhttp://cpvlab.com/
! O! I' s0 H0 W* ECPVLab Help Videos" i0 K0 g2 L# X( U. J7 Z" D
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 F- y& l8 E9 ?6 H1 LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 c- d' J6 D w
industry standard.# \% t$ \0 e, A. \) M# n: K# ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: t6 b4 U. a: ? F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ y9 \" q- w" N. m& Q5 {) h
good support if you have problems with your installation." ?7 D6 g" `) M
Tracking 2020 }! L: }8 w' V; O& E8 Y" b- W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 c4 Q( l! G/ ~# _% W9 y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: X' l g7 `0 Garea.
; u, H3 f( m; X! Z8 MIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 k4 S* B2 T. v8 g; A/ ]0 m/ `your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 q2 X8 l4 @* l" A% M5 \$ w1 T
interface, and their hosting.- L. K8 ?/ R( i5 x7 R4 g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 `/ c7 h1 ~) t4 p, b0 ?
and targets which you are bidding on. Leaving this up to chance in order to save money could6 _" P+ \! h8 v4 P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% N- E) B& f0 n; y. @9 Swere using.
3 C2 l9 l7 L* w* nChoose An Offer
' i8 o! N7 p" }* c& b8 f9 uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 s# k- y- E0 }1 e1 |5 a+ u5 z) Z
Lesson on Offer Selection
d- t- Y& N2 Z6 Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 S4 Q- ]2 T! p; T' \In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* F7 p7 n. Q) ^: d; Q% k6 ?
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# k" _5 U9 b/ u6 @& a' vLeadImpact as the traffic source.& {7 Y' Q, y) m+ e) H
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 W( G/ A4 x' w* z( l, g. h6 jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! F; z# W" n2 l
campaign.
- R4 k) r" F4 T) R5 U/ y- mWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; y! f$ V# B8 q2 k1 D
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ K) q9 _+ a* U! Z. l) fthat all traffic is accepted.! g1 I. E4 ~4 }) c2 y' @" {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: J/ \5 X! t7 c1 T/ B2 N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 x/ {/ O! s# l( Hget creatives like banners or images specifically for the offer.8 I5 w# A$ z% K, \) ~+ _1 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, v2 t8 u- |& a! v W8 J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 ]8 |9 C. u% S/ @5 V& H" Itrack my keywords. Without doing this, it isn't possible to see what's converting./ Q: M6 ]5 `, U4 y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 W6 y! E# z3 E: v+ A/ k1 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 \4 s6 Q/ B) t4 W# }. R" y# }+ ^8 g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: B1 Z4 M9 Q5 ]8 I- r8 m# P5 ]) |bottom of the page:5 H" [$ H1 m! o, Y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& b2 ]4 r/ s1 k5 y5 S4 W& z
Click on the offer → pixels → Add a new pixel and this comes up:$ l3 |. [( k2 L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 G9 U" e, {( J3 Z$ F( k |from your software into the box that says 'Enter URL of image to load'.
: _2 X" X' w! G2 POnce you do this, it should look like this:8 J3 h$ ?2 O0 t9 |$ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 e! e) y4 V b# ?" @, \% ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 N/ k* F6 j2 c9 pNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ C4 B4 x% {5 A8 f7 o) g$ I
Prosper or CPVLab.
4 S3 m$ k4 @9 o' A2 b/ h$ F
' X+ a! n1 T, v( m! u& | |
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发表于 2012-12-27 18:47:17
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