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PPV GUIDE [PPV新手入门][28页]) y/ t1 W7 ~% S
详细的请下载电子书！9 t7 n/ r! g9 |( B
% Y9 _, ]& S+ I$ x# g* r5 ^1 ?- t$ s& s% F. E( l
Newbie Guide5 P$ M* u0 j; {3 n8 o
PPVPlaybook.com: b: c3 J4 w2 p
Tracy Shaffer' F, B5 f6 O" b5 e; P- r3 v
David Ford
! h1 j. I4 T# y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 K8 M/ H8 T+ s
Getting Your Mind Right to Start Affiliate Marketing3 R, M; U2 R2 G4 H( n# g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; w; |) C. \0 L6 F; [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 i V* s; Q# b* T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 ]4 H {9 ~' V, Z- h0 `/ O% E. J
with any success, these claims are laughable and far from the truth.9 U; A7 q5 Q* |" ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) D) p1 v0 x8 F9 }
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ Y% {3 x: P* b/ P. ]+ W. f$ _4 \
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ U" ?5 H5 ]0 W& T# U- K: A4 Q+ h
overhead.
3 ?! }; f& T) WThe winners in this business are the ones with persistence when nothing works, who know there's
, o5 K6 T+ T) I h2 ]8 [( iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 g Z% u1 T; W; } g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can8 C/ C5 I8 y, P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 u& l, Q) l0 z% w: ~" dMost of these things happen suddenly and without warning, and they all contribute to the amazing, B3 F1 R# x! C" u: [
learning experience available to anyone with a few hundred bucks and the ability to open an& {: N. v5 n) G0 |* m6 Q+ h( ]' c; ]
advertising account.
# g* G6 j( q; n0 ^: }! TYour competitors are willing to work at this around the clock. This isn't a push button, instant business" I* q8 y3 h6 _' ^/ d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: q2 s7 j% R+ y8 V6 q! S1 `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 w& ^, m2 R3 P K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 i8 Q. K/ v5 |7 B) [' yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! ]$ R* s" ~: E$ _! e* sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 u4 ~, |5 [ c) a1 Jstarted building.
4 w' S$ P. h5 H. v2 X4 @. uThings you need to get started:( b3 x; e( J& D! a* c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) E- H, b. s1 A7 [0 A
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ s; ?+ m9 f) O# K) p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), ]- [( Q9 v/ d: V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( i5 X( N/ ?1 u2 A) WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic$ f4 w$ [; U: N8 z% U H' ?& V4 g
with PPV.8 ~ R" g1 g4 d1 e* c
Basic Getting Started Definitions
6 P0 [! Q* k6 z( n! K" |0 pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 F+ K8 w3 F" s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
J6 d. N/ v; S5 F3 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" j9 o( A, {2 k1 K& r4 ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 i D1 S7 [- v. g( W% Z, M; sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% w" C; o" \& w- p$ g V1 M9 n
receives a commission on that product. An example would be the Amazon.com Associates program,- X' g1 n! B B
Comission Junction or Clickbank.: n5 e( ?! R$ P- v6 }" r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ a# C, u( p3 {- P( E
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 F; c/ ?! z" g& I8 W. ^; Hbuying a product. An example would be Ads4Dough or Neverblue.
& \" k( p, [6 r, w& fAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 v1 x$ P$ K* a: |; M6 A. u1 c& M
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ Y2 X# X4 C2 E& d- ~; s3 lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 V, F- h: c& F5 P3 n3 d0 rright from the start can really help you.
2 m* @" F+ Y2 j7 Z2 q5 P' sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 u/ `9 @- H- |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 J i9 \! k/ h- H# x
view, starting anywhere from .01 or .015.: @$ ?$ S, B! Q0 [7 x
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! I' B6 m2 K- r* K( O3 Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ k" i& u5 d" t% B1 ~# sMediaTraffic, and AdOn Network.' V" T; o# D2 C9 y
Don't popups get blocked by pop blocker software?
" p. e5 ?/ p9 h5 @5 `No. Popups are served in a new browser window as if the visitor had opened the new window
2 ?8 z# H" ?8 o; Y3 E$ lthemselves.
+ ~2 M4 L+ T) d- J UHow many popups get served to the visitor?
- n% e1 J o5 G jThe number of popups served varies depending on the PPV network. Some pop more frequently
6 b9 [+ q: s0 J; e9 \9 \5 B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
I& k& f: O$ @8 R$ T2 i# nserving this kind of advertising, so they have to toe the line between keeping their software9 v. P8 j" ^( N! V
downloaded and still making a profit.
& u/ v5 N1 X) s7 d7 I+ qIsn't this type of software bad? Why would anyone keep it on their computer?! J0 U4 t, q" V* n4 `
No, this type of software doesn't harm the user's computer.9 L0 e, i# Q# Q- ]7 L
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, P+ C8 Z' c: c* Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 p2 C' y5 N7 ]1 }6 W5 M
that they can continue to have access to the incentive.
& h! V! ~0 I" p7 r8 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# w# B6 I' f! y$ ]How to Get Accepted into a CPA Network1 h7 W) i# P' A/ B4 ?5 X
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! p# Y* B P( n( [to start looking for networks is Offervault which lists offers and lets you compare payouts across
. | r5 u% H9 N% v( \different networks.
( [& X: P |- J3 s! @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* e" H3 [7 `$ ^1 W: v% e" o: {application and be as specific as possible about your promotion methods. Usually some time after
9 H1 S [8 j% p8 f5 ~receiving your application, the company will call to interview you. The phone interview is a critical- s$ G4 q( l3 e# e0 _* H
part of the application process, and most networks will deny your application outright if they can't get
+ d$ _* E9 T4 E- |4 |9 J9 E4 Fyou on the phone.
% L; A% O4 i: E2 Q! |" o. B7 K4 X& EOften, the person who does your phone interview will actually become your affiliate manager after
0 q, `' R2 e0 E: O6 gyou get accepted, so it's a good time to put your best food forward.
$ y: x! k. A* ~( ~! nYou might not relish at the idea of someone grilling you about your internet marketing methods over$ g# p# {9 t: E' o3 U1 M4 i+ [' [3 i
the phone, but trust me, this part is critical. Have answers in mind for the questions:) Z) Y h. Y) W3 @6 G2 e) q7 k
What methods do you use to market offers?4 F: w2 ?5 }/ q+ W
Do you already have a website you will be using?$ j+ ^, _$ r+ @8 Z9 T
How much is your advertising budget?9 k: V4 A7 t1 ]0 P
What other networks are you a member of?+ H% L3 m& x5 X* G# ~
Who are your affiliate managers at these networks?
! p( S* I' w% d. `4 Z4 p- ?Do you use social media (Facebook, twitter, etc.) to market offers?
Y& Y0 G- \* H8 H8 ^- P) @0 pHow much traffic can you drive?
; a# b* M, s( X/ v5 L# l _Do you have a personal recommendation from anyone who is already a member?
- V* R# \7 S+ c$ X5 l+ C# g) VOnce you provide satisfactory answers to these questions, the network will approve or deny your2 c4 ^9 K6 q ]$ e, p9 {- {
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ z! J3 E H% K9 [1 G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 p. q2 Z6 k4 J6 v6 r9 tfor the network can be helpful.
9 C/ P* T; s0 F( [; sTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 V2 Y* Y/ |3 w, }, J1 \0 ~Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ Z# L# N! c* Howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 u# T+ I8 [4 h! g, u b1 s
people can open a lot of doors as far as networks are concerned.
" ]* b+ @+ p: q' \4 K$ QAfter You Join a CPA Network
% p7 i) O0 s& y) WOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% E) v l X1 i. I
and make an attempt to get to know them a little bit.
. Z! j* F5 k" y& `- Q0 C6 y; m* ]3 TFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 D ~3 Q. X7 W# Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 Z9 V: _5 q# o! @3 x0 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" ?6 o% l2 l0 H: z, P+ P2 w: Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout- ~5 y/ R2 Q! r6 r. }, r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* X6 w; z8 ]" C9 P+ ~- Wemail.6 t$ X7 q% r3 Q4 t; ]: a
For more helpful info about dealing with affiliate managers, check out:0 X# Y$ {4 C8 h9 s% @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 U8 r1 s8 r( f$ c ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
! X8 X, c C* J a& Q. ~% {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) z2 d4 p& x' e* [( C
Set Up Web Hosting0 ]' Q& x! p% A: f' V2 l7 a; \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( z. [4 z$ i4 e0 L# P6 n" \2 xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
: g" G! [5 n' }; p z8 x* q3 Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 B; s2 b; K( L* D( k. p* B7 ~whoever else is on the same server as you.- c" w3 U+ |5 a5 x# S- K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 f' h% i: J& g# r( K; Z# xenough that the visitor can't close the window before your pop up is even shown. You have about 3+ M, Z' Z7 [# l* i$ X$ ]& r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 ~) }" q) |3 Y2 z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 i2 u9 {0 J. t1 I: k* n, u( p4 |4 D# z
house full of roommates (hosting customers).' Z8 f/ q' G" m& Q! Q2 X& ]+ W
In shared hosting, this is like having roommates where everyone has no specific designated area inside' C0 r9 L" C/ q: ]% ]. \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* U$ E! d$ g! \1 o# E, D( Yfit." l% g- H: h5 n' V: _7 }: r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* i z" l% B8 G( v2 y( Othe rest of the roommates, by virtue of simply needing more space and resources to accommodate V7 k7 ?3 Q# x O
their food. Everyone else's food in the house has less space to take advantage of.) D7 E, V, F! F J) g
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 c, d; v2 @- y7 A. H/ Y% X9 t
any type of hosting this is a bad thing, and especially while running PPV traffic.+ {- e8 Z2 D# {9 _" f
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: u& ]6 p4 v2 ~2 B3 Y3 Yinside the fridge to put their food, and other roommates can't come into that space. The server is
0 I) \ _+ u2 O3 M8 R! i$ p# `partitioned, so that each customer can only use a specific amount of resources at any given time.2 I% M- ?) i J, J. e( W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) L% R1 c8 y; X- ?. r- `$ y+ k
belong to you and no one else can use up those resources. This makes it possible to serve much more' q- t$ E# a* |3 J- D' |: Q
traffic, faster.
8 _( j3 b( }9 w. u" gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# y, T9 E: w6 r K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% Q. U' W# i( i, n; P' }1 h& o0 K. }here:
]" G7 p$ g( ] l, H ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, Z' ~/ D9 H2 `, {% kVPS&highlight=hosting) h. a! ?% ]1 I* X8 H
Dedicated-Hosting-vs Shared-Hosting& Z8 j- `! q$ ]# g+ |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( z% G) H8 [) n" g0 o: Z) t
Hosting...Your-thoughts+ l" s" g& N% }* Q# e" b$ y& ]1 U. k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 t" ]. r; x" g, `+ C+ E1 U. C2 THosting Providers for PPV5 a/ G) w' r9 |3 c
Beyond Hosting+ C$ s7 A% l- ^$ m E' e4 v
http://beyondhosting.net/5 a; }% W$ Y$ O' {, i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ ~# S# z' G# k9 areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 U( K. d* |/ d/ N. J6 G. Qdirect linking with PPV. Also, these guys provide great support.+ \3 F. y1 ~1 N. P6 W/ ^# g2 z
Prosper202 Optimized Hosting
9 b" T1 l% T( X5 v# Uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/: g7 |! l) {/ L' f# e% c. A' S
CPVLab Optimized Hosting
) j; }! S8 _0 s) S. m% jhttp://beyondhosting.net/CPVLab-Hosting/
. Y2 H: R( a; } E+ w, H3 w" E6 WDomain Names for PPV
7 g+ b+ F1 |$ a! JOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 a I) S# v( L0 N. S: kwhere you're going to host your tracking software and your landing pages if you decide to make them.' H1 @7 S( d; D% c4 @
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; G3 s: n5 W- ^5 ]! \, Z' S
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( r5 ?! M7 `0 ^2 }: a+ H5 ?9 V' F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, a; T/ |0 {/ |2 d, ]9 _2 q
term or build a whole website.- Y/ l" |2 [' ?/ G
After you buy hosting, a domain and get those all attached to each other, the next step is to install
# v0 y& k1 w& F5 Z: @tracking software on your domain. This is really important, because it is necessary to track your
0 l3 |3 v" w0 d7 t. _conversions down to keyword level so that you can optimize your campaigns. Without proper. @! \: F2 _( z% M# S% ]; C
tracking, it is impossible to know what is working and what isn't.
( y" E8 K c# R% I6 t) ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 S! w4 G/ O7 v# Z8 t# n2 u% ?
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. j# q4 d2 d0 n! B( X* \Prosper202
0 w7 Y( J. u. H8 Yhttp://prosper.tracking202.com/apps/
6 O: |, J8 [* [8 pCPV Lab G# v" ~& W8 H% r
http://cpvlab.com/
) v( p& f: n& C& e7 [ Z( PCPVLab Help Videos: T/ y) _, n: l
http://ppvlab.com/oweiw/oiurw/vdm.htm* J. h% k" \( n3 n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an, [9 I% ^3 L0 r K* M7 U! ~1 k& u
industry standard.
. Y q& Y1 W5 u$ u5 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. q6 n" u+ j* V# k) T5 Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ e/ r; r8 ~+ N) C+ @* c
good support if you have problems with your installation.
2 {6 m7 v, J2 p5 ]! D$ ]Tracking 2022 u& Z3 W* b) F. k& T) j N
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; u6 a5 v# k/ k" ]8 ^* s% G$ d: P
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: [8 I% u7 q# `
area. h1 v, b6 w2 p t+ `
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' {1 x+ `' ]8 X" z2 X+ Y2 a7 Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 @4 q; L- ?. @
interface, and their hosting.+ a3 R$ }1 K7 J. V# C- z- @6 w$ S
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 U: k1 j; b( n+ ] rand targets which you are bidding on. Leaving this up to chance in order to save money could$ p |0 y& |( h+ ~. h0 w: y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# }* N& J+ S8 k4 d! fwere using.+ ?4 e" T6 b7 \/ v
Choose An Offer. u, p; u# C5 g# A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; k0 y: M4 h! N" \9 R' f0 w, h0 BLesson on Offer Selection
4 _" U. _. d0 V$ D% s( n9 bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers6 z0 p9 `! H5 b) b& ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& O# v5 C0 W6 t( B6 O2 ^# v$ bTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 Q- s7 z) Y. ^& `( [- D D: E
LeadImpact as the traffic source.9 ?6 i3 O4 l$ v
Now the best way to learn how to put all of this together is to just get started. For some variation in
g1 z7 M6 O# M: g$ c/ rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' c. ~0 s" e2 j
campaign.
& p% ^- `; ~( I' UWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. S2 T8 e+ o# W7 B# M; L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- i9 H) Q& L! U5 d# J9 _; O3 z( P
that all traffic is accepted.
9 D, }3 s+ i& h( w6 W) \6 NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 _, H& T! o$ C# D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ _! W; X v/ b: R& o
get creatives like banners or images specifically for the offer.; t* W2 a* c7 p: R/ V; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. [& ?* S! H5 e }. DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, H4 {9 t4 [1 m/ W8 d
track my keywords. Without doing this, it isn't possible to see what's converting.
" O: h6 U' c+ i% T. Z3 ~. Y* sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; X( M7 P e2 S5 T8 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 B- y0 `# T2 D- ~& o5 ^- s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ L A' P$ Q! n
bottom of the page:) {) g# P* C2 p8 x( y( q% ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 a. c _3 D4 R: n+ i! E+ L: q
Click on the offer → pixels → Add a new pixel and this comes up:. n4 g8 ~. u+ A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# f7 `. D7 ?$ H
from your software into the box that says 'Enter URL of image to load'.
+ [2 a2 i" K O6 G5 _- aOnce you do this, it should look like this:# f4 g9 {% o7 G% M! c, A) J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 g, }" [7 T+ m% M8 m
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 s' }+ Y4 B3 N4 f) r" H" o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" J* \$ U) x0 n7 H( |Prosper or CPVLab.7 b( j* v" K8 Y5 _
2 F. v; ^: ?4 w, R |
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发表于 2012-12-27 18:47:17
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