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PPV GUIDE [PPV新手入门][28页]! N$ h' E, I# p. q! F) l; N% C6 Q
详细的请下载电子书！
$ y- m6 Z+ L6 w& z4 Q, K$ A) \6 [* w$ I
6 s2 |* z; T5 N5 UNewbie Guide8 t" Y% t, l7 B7 k
PPVPlaybook.com8 _9 r7 q4 `0 ]- o1 E' G0 O4 p3 G2 _
Tracy Shaffer5 ], j1 |5 r& m' e, O; S( w5 |9 Y! Q
David Ford* G0 A8 z- i O2 }# i: S9 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( i. v0 R& A% U$ U
Getting Your Mind Right to Start Affiliate Marketing, h) r- b# n8 a4 H- L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! m( U* A$ @5 T4 l" J4 m
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 x0 c I9 a# M3 Q" `( {8 m) }' q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- \, B6 W( `$ a3 [* ^with any success, these claims are laughable and far from the truth.
0 }2 Q) m) N+ F4 T- v' Y( V, X2 mAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ F$ @, _2 U# E; [- x/ ~9 Y N
flow management. The main benefits are the low barrier to entry compared to other businesses, and
8 L0 F3 j" Y9 n' q" ~the ability for a marketer to be a one person shop and make an incredible amount of money with low
o2 S& M! ^" E, x. R8 o" Koverhead.
+ H9 W1 ?: R4 x5 D- ?; i" e9 pThe winners in this business are the ones with persistence when nothing works, who know there's. j9 R0 j. O3 W5 }
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( h7 y0 x! \' CThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" X% L. r+ p }# h( r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* U6 e- K+ F" m, I& N( ~Most of these things happen suddenly and without warning, and they all contribute to the amazing3 h6 \) g7 i6 u: o8 |
learning experience available to anyone with a few hundred bucks and the ability to open an
4 r. U X8 t, r8 h' v2 G/ X( |advertising account.( {7 D& c [% P% z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, _, N# Y+ e! b; E! hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ J5 F8 i- y! T2 V" o+ Z3 h
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 c* n- l, V6 r0 `7 S% ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 s& ^: y3 A7 r9 U6 a4 K
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* `; P8 W" i" O5 N M7 G- p* Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get8 k# C4 H1 x2 G6 C
started building.
* n% ^) Y- O3 B3 F" v3 iThings you need to get started:
+ E# Z7 v, \6 Y" X( v1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 T1 ~1 ~8 ^; @" v. l$ f' ?; |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
h8 R9 l4 w; y$ u% \: M6 W$ ? D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 O9 s$ ], U+ q1 a. ]* v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 U4 m" ~* X9 S2 I* v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic: G, K+ P9 i- J" i2 O
with PPV.
% {- a t3 o: ~. h: T {Basic Getting Started Definitions
) O O) N0 e% i$ W+ G% HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' U3 Q: }; `& [ m% d
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( }: e4 ]* x; R3 a7 J" N8 q3 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, _* Y2 Z: A. Y3 y1 {6 P3 N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).; @! m( T5 z% O: I2 |0 w' ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
o' ]% S5 V5 k7 {& j' c6 N0 Ireceives a commission on that product. An example would be the Amazon.com Associates program,5 G( Z) [" ~( C
Comission Junction or Clickbank.
- Y+ Z* ~, l Z& ?: T7 u" QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 D( ^& H; {5 x9 m1 Z) U/ x6 A8 kan action like filling out a form, submitting their email address, signing up for a service or sometimes
; \) K' K1 T+ m6 F* Z* Ebuying a product. An example would be Ads4Dough or Neverblue.
( ^+ c1 I$ e1 @6 RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 j- _* k- r$ |6 {& ]$ ]
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 i6 `( e. v4 u: z/ ^! `( g2 urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! ~; d9 e, ~, ?" K2 P! L- F6 b: J
right from the start can really help you.
, h# s" e7 b' @- p# T: `) @' sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# l% R3 V& [' w0 i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ M5 D: ]9 z9 `; P+ u
view, starting anywhere from .01 or .015. A$ q# g* G) q& `6 `
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 U& n- X3 Z: K7 y: ^. O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& e7 G1 Z9 p$ K% ]: }5 w$ xMediaTraffic, and AdOn Network.: f( A0 i* \& @) Q ~
Don't popups get blocked by pop blocker software?
d& T- C7 U$ ~No. Popups are served in a new browser window as if the visitor had opened the new window& k) s1 M. B& N. z
themselves.
?" L' O: m; N n! BHow many popups get served to the visitor?( v# `+ A, T6 L$ T Q+ b" \
The number of popups served varies depending on the PPV network. Some pop more frequently2 l0 u5 _& q/ Q2 Q- x: s k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& ^5 u, i* R6 i! |+ A: ]serving this kind of advertising, so they have to toe the line between keeping their software
* `' {! v. @" jdownloaded and still making a profit.
$ ^! R, \6 m2 @Isn't this type of software bad? Why would anyone keep it on their computer?
* t# L3 `0 X: T+ ]+ E$ a+ qNo, this type of software doesn't harm the user's computer.
1 S3 ^4 z6 G, G" G6 }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," }( l( U' d- p/ s$ F
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" \8 u$ ?8 ~4 ?. b( L8 k" a0 jthat they can continue to have access to the incentive.
8 n& y( p8 h" A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 u: r. ]7 F; M2 r0 [- O. ^
How to Get Accepted into a CPA Network1 |, l1 a2 P' P, n# X
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( B3 j+ n3 i2 f; j( S
to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 h7 W- _2 r! N; G" qdifferent networks.2 `/ L5 f7 A+ e" a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ ^$ E0 G9 ?; K+ |# i! T* ~# _
application and be as specific as possible about your promotion methods. Usually some time after: t+ n+ l2 ^9 w1 Q; Z% {
receiving your application, the company will call to interview you. The phone interview is a critical2 v; ~) o$ e8 n0 Q- l% z F% N
part of the application process, and most networks will deny your application outright if they can't get9 F- B6 Z& o- N, }: T* Y% x
you on the phone.
3 G9 F. j! s9 xOften, the person who does your phone interview will actually become your affiliate manager after
! _: r4 R6 g+ F! [you get accepted, so it's a good time to put your best food forward.
+ u2 w q# T. B8 S" ~You might not relish at the idea of someone grilling you about your internet marketing methods over
! d9 E) F* L+ I# g6 a. l7 ^/ Cthe phone, but trust me, this part is critical. Have answers in mind for the questions:& |4 Z$ u& X9 L X
What methods do you use to market offers?
4 r# \/ |) T, [ ~5 {Do you already have a website you will be using?
- p" t* U9 G" o1 A: S; dHow much is your advertising budget?2 l' A- y- |% w% v6 k% D& J
What other networks are you a member of?
3 W/ U1 u- O6 b6 O) \! u4 Z/ vWho are your affiliate managers at these networks?% C0 y b6 ]# M
Do you use social media (Facebook, twitter, etc.) to market offers?4 H% X# ~ `7 D8 [0 l
How much traffic can you drive?' w O' i, z/ F
Do you have a personal recommendation from anyone who is already a member?# t; _& c' f. P2 y% [% n
Once you provide satisfactory answers to these questions, the network will approve or deny your f. |% e3 W" a$ d; I4 }" W- _; H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 V. M- }/ Z# i, [: _: Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate+ n$ Q3 v) i8 S2 _- e( D6 U
for the network can be helpful.
r. c; w7 D9 T+ ^# N5 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ q1 J- x- h3 R# T; P, i! {' VSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, ]! P1 T. f! C$ C5 I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 O5 c. |' E+ K( z
people can open a lot of doors as far as networks are concerned.4 c Q4 z( [% S* U- r1 ~% c
After You Join a CPA Network7 G. [# y- e+ I3 v. \* v& z9 p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- ] }& o e, r! M# j
and make an attempt to get to know them a little bit.; g4 Q3 y# ^" |2 B y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( r" ?$ v# Z+ w) f3 u; |weight in gold. Start feeling them out from the start and try to get to know them. Once you get# O3 U% B5 ?8 q7 ]& r; G' W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' m' x8 @+ o$ ^$ U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout- T7 y0 @9 j& x# `# B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 W: g! p/ t1 |% Wemail.8 U* M. E' L) j
For more helpful info about dealing with affiliate managers, check out:8 E( \: h5 x/ t, S) d1 r% h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, X- Q! p" r/ W6 d5 H' A
http://www.mrgreen.am/affiliate- ... iate-managers-want/* O) _3 b) F4 r4 h- R7 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 R5 Y1 n( M6 P! ^9 pSet Up Web Hosting- v0 z2 k1 M1 \4 r2 |3 a6 K
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 Q) l$ H/ t4 m+ vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 y6 h' h6 s- t: P* e/ @( r' P: {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 f/ `' q- [. Z) Qwhoever else is on the same server as you.
4 } ?# n! f* DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: ^6 o. P6 r; Y4 x8 ]) Kenough that the visitor can't close the window before your pop up is even shown. You have about 3$ F" T& I( t* h5 |- E# n2 Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ L- q3 x4 V& b7 Z" s5 BTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. Y; `/ ?' e! i% x# }. i9 D3 \. {house full of roommates (hosting customers).3 ~" {7 Q( q+ |+ D: q2 z. d3 q
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 l: L4 O; l* s7 E# Y/ ~
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, }+ |8 l; J3 H6 v% e
fit./ x. s# E2 q+ [ e% d: v' Q. ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 T( Y1 Q; b0 `the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& T# }/ a: t# Ktheir food. Everyone else's food in the house has less space to take advantage of.
. J! R# S$ M* S. b" RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 P, V/ h7 A7 }9 @
any type of hosting this is a bad thing, and especially while running PPV traffic.+ i. i; c( |. |: D: c
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) V/ w1 J) H2 {inside the fridge to put their food, and other roommates can't come into that space. The server is* b, [( w( @0 K, r) y
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 _2 E/ ]( W+ h" P# ^A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 U/ p/ u9 l$ q) I5 H% b
belong to you and no one else can use up those resources. This makes it possible to serve much more
* I! Q/ @- X+ X/ ftraffic, faster.
! o4 K# k" A5 F; A2 y N) [, AAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* P+ U8 n7 C) M8 I! `: ^9 x4 `
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' S% c: v, H- `4 k Xhere:
- O0 v. j2 p# D% a. \4 {http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 K0 j) [, x3 G9 H1 @7 J5 R7 _
VPS&highlight=hosting
& X9 g& a+ j2 k9 L* R, V nDedicated-Hosting-vs Shared-Hosting
c& |3 r% V# b9 e. f0 |# Lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% {, [- V- d) q0 G- Z p* J
Hosting...Your-thoughts J5 f& T; g, Q; f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 v N J, p i/ o; b4 W5 C
Hosting Providers for PPV
) D# o7 c, Y6 V6 R* p" T" ~5 J8 gBeyond Hosting
# X4 O) ^& K; E" qhttp://beyondhosting.net/
8 o* d* N- r% V9 D' C# FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 D) D* Z: X% ~- s1 [/ E" g
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% l% S( T5 c Adirect linking with PPV. Also, these guys provide great support.
) Q$ w# ?; ]4 u! Z9 v/ M, V9 DProsper202 Optimized Hosting& m$ s+ E- B# I6 V5 T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- \7 o5 C& a/ `; ]! W/ p8 _9 C
CPVLab Optimized Hosting
) w6 G- {9 b, S: Shttp://beyondhosting.net/CPVLab-Hosting/9 _, v# F% |' {; K1 D3 E) t
Domain Names for PPV
0 j" s8 |* J6 c# e: @& \4 @" t7 WOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 d: s; l, j( r9 |- ?7 t+ f& _
where you're going to host your tracking software and your landing pages if you decide to make them.
$ B9 W5 F9 A- ~, E% [0 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,) B) F* Q F' a, x- ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# }9 z& J8 `# g7 g' I6 w- @7 }+ h. E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% v' g; G! F9 @
term or build a whole website./ x! ?- x" h; g! ]* P/ ~
After you buy hosting, a domain and get those all attached to each other, the next step is to install! v5 Y2 U& D6 R0 i& a! j
tracking software on your domain. This is really important, because it is necessary to track your
y+ R {5 [: W( l9 \7 R- Dconversions down to keyword level so that you can optimize your campaigns. Without proper
( r4 R9 e* j1 O6 l, L' [7 Btracking, it is impossible to know what is working and what isn't.* c" K {; }. u$ |( c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- g- d$ a3 y% s! Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- h/ z) a7 b# p5 G( x& h: ^1 ^5 M
Prosper202
( _" F0 d: `& O9 L( y( Qhttp://prosper.tracking202.com/apps/! c1 P& n5 A& [2 k2 V
CPV Lab1 ?- S3 {. \. q" w% A
http://cpvlab.com/
! K; O7 E' k# cCPVLab Help Videos' U2 y$ w. Y: z$ Y! \
http://ppvlab.com/oweiw/oiurw/vdm.htm
; Z. F* R. V8 I8 m4 xAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
T- D& G, o4 ~2 h+ ]6 eindustry standard.
2 Q. {1 [$ ~4 }" C# ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; W, Q$ k3 g3 B5 k' n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ Q9 ^, _7 O3 }* E0 b2 |( m& m2 Y! I
good support if you have problems with your installation.
; K- C" R% e( |Tracking 2022 q8 R" `; U5 o$ {5 u6 Y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, q* ~8 a% h6 L* w }" T* A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. w# p1 E& u* n9 e# Varea.
. H" O7 |6 m# V: t/ c8 W" V7 XIf you choose this option, keep in mind that your tracking software, one of the most important parts of" P J0 C3 C& K# U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# b0 b: X1 Q" j& e. I0 zinterface, and their hosting.# Q' h$ j$ r* N8 J/ H$ i! W
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; j4 s1 Z; ~- E$ c7 |7 b
and targets which you are bidding on. Leaving this up to chance in order to save money could2 t; U2 K; E0 I+ B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 V$ p, R3 f- W) [& A% K1 Zwere using.2 E. q& [& g/ N2 K, A8 X4 E
Choose An Offer# {; ?' k: D2 r. s4 A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) B! M, E- P0 _" c0 uLesson on Offer Selection
0 r; @9 y9 d3 |8 e; D+ Xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 E8 t q6 q4 V ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- q! ?, l4 a7 Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ f- ?1 u, r& r* I/ V) Z+ ^
LeadImpact as the traffic source.
( J! m# F) j: T8 |8 _. R- ?. ]Now the best way to learn how to put all of this together is to just get started. For some variation in
. ?% `( J! ]" v! hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" @# p+ k/ ~( g3 l6 B
campaign.
9 R( R8 E; j6 Z3 ~+ Q2 F- k5 {! QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' R8 _- ^( U( ?2 @ ^" Y. M7 G0 x
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, k6 B5 ^% G! t; I) c
that all traffic is accepted.
4 s* C1 U# t, S9 U$ A/ v9 Z6 EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! u2 Z: M! e/ k( a7 P$ ?. x8 Y5 v- i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 W: ^) [7 X+ I" h
get creatives like banners or images specifically for the offer.- ?% {3 J% [6 U( U2 h2 R( C# R* Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 x6 |9 ~# B, {2 y% RBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) a" Z* U5 P9 D% ]* B) ktrack my keywords. Without doing this, it isn't possible to see what's converting.
" l7 X' o: W- ^# a& H+ ~1 S7 bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: r: b6 p* _3 K' B; k+ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' O/ P, \& a R( d8 C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, c8 ^( Y) G+ e( ^bottom of the page:
- `* g/ ?4 j$ R7 f. F+ C& PNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 q% \3 s3 T- c4 cClick on the offer → pixels → Add a new pixel and this comes up:
" F& ?( }9 T6 G1 f: s8 n: l: d4 kMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( Q& C% w! R* l$ ?( P- U
from your software into the box that says 'Enter URL of image to load'. I2 H0 G" {+ B9 k$ b; G2 H
Once you do this, it should look like this:5 x/ }( f$ ^7 P+ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 a. p1 c4 V5 I2 e2 R1 J8 G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! o! |! G4 J4 r( f: j# P
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 v# e2 v% O! j. i5 p
Prosper or CPVLab.
- s- R; H' c, Q Q4 o
5 p: I4 i6 w) V# i$ I! v" ` |
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