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PPV GUIDE [PPV新手入门][28页]
7 m- [2 l* L: F详细的请下载电子书！$ j3 Z" s" V/ K
; S. H; f3 k- ^! a- H& y% f7 y# {9 C5 q
Newbie Guide% W) G* X3 C; i& f- W! a+ F
PPVPlaybook.com* g5 K; Z1 e$ B2 Y& A) ]
Tracy Shaffer
/ @1 v# ?% z8 `# gDavid Ford" T# F' ]8 H; L/ v$ [ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 q: G% ^% b1 [2 ^Getting Your Mind Right to Start Affiliate Marketing
# ?( V: F7 { J j0 C* C2 s: IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. X* q5 ?! x& @7 J6 {" [ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: g% H' r7 B8 v1 _# |you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 E; x( ? i% J! g1 n0 o
with any success, these claims are laughable and far from the truth.% x" a8 x- C1 ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' q- X5 X7 K u. w* B
flow management. The main benefits are the low barrier to entry compared to other businesses, and' _5 d" y; W8 i$ O' M+ c5 s( \
the ability for a marketer to be a one person shop and make an incredible amount of money with low" ]2 f; d( p3 u! {
overhead.
V! }. I3 _* {1 M- n6 j7 H& H& cThe winners in this business are the ones with persistence when nothing works, who know there's- G: N, u% Z( @, V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 i* h5 P; H* |9 j- q5 ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can' m, M+ R- g$ G; j4 U
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 H, f: p# I( W0 a. Z$ g. S: ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing i# x( U N5 {$ U% [: v' D. V. B
learning experience available to anyone with a few hundred bucks and the ability to open an$ I7 M8 _1 g: x
advertising account.0 E% I0 m7 z7 I5 F- n" y7 {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; N1 \( P- |% f2 y1 O% s% N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
_. _6 V6 q4 q8 Qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 s# d9 |% j0 ], N# r
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 `; r# k. p# n: L- N' z! g) O/ _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ V& ^% g1 p) _/ Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 w1 i; _. o& w7 f) [, {) R
started building.6 p* l+ E2 @4 n) \7 o6 Q. K
Things you need to get started:; |4 {0 v( j0 l: T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# M& A2 f* J9 K9 L# ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! y8 E5 x5 ]' J. e. \6 N4 P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- K v. h5 p2 V3 m- ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# c5 Q, T( m, M" IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 {" t; m$ Q: p7 \, x- n; i( b
with PPV.
( m+ n2 R4 o0 _Basic Getting Started Definitions0 m Q/ o" X' r; t3 o8 P! Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- l. W8 ?2 V* z% ?& y4 F
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 ]4 F: K2 `. f- r+ x' n* a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 P" p- A; M0 U$ m# B6 ^; f+ htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA). X9 v$ _4 r1 m( F h$ D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% c4 `, ]: V6 [# k0 G9 J
receives a commission on that product. An example would be the Amazon.com Associates program,
' i7 F7 k/ q9 e8 CComission Junction or Clickbank." C% L* i: a' S9 D- A$ F7 N
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. B: P- g0 p9 q1 {
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ H! c# Z6 P, j2 ]* J$ lbuying a product. An example would be Ads4Dough or Neverblue.: c; T; v% }3 z/ b" t/ E
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; _' ~6 X4 n9 o/ m4 f* E1 R, X$ O# c; faccount, getting the affiliate approved for offers, bumping payouts and just about everything else
3 N$ A7 T9 }" y4 Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager: M2 v; u8 i& r H2 |' \
right from the start can really help you.
' {1 e& M; p- \) l' N" T) lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 ]+ q' I0 `- z5 [in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ X) n& s- L% t$ r! e: l6 oview, starting anywhere from .01 or .015.# |& R2 v! k" P& f
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 y2 C1 E9 _$ r. K% F n7 i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 p5 f6 ?" `; O8 |$ b
MediaTraffic, and AdOn Network.3 ?# B8 X8 ^0 ]+ r4 Y/ i
Don't popups get blocked by pop blocker software?
3 r7 J) v" r8 b; C& k0 g3 F( ]No. Popups are served in a new browser window as if the visitor had opened the new window! f' n7 M0 J0 C! H3 }
themselves.6 L* m; ~9 p* D8 [
How many popups get served to the visitor?
" q5 g, x1 l3 c+ f/ d6 f) `The number of popups served varies depending on the PPV network. Some pop more frequently
. f* \. S1 U. ~4 s% f0 S4 s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 w4 \% B! z1 |; g; {4 C
serving this kind of advertising, so they have to toe the line between keeping their software8 `4 _; J9 L$ A: Y0 ~# H3 s
downloaded and still making a profit.
% b8 o9 Y* K |/ o) R4 sIsn't this type of software bad? Why would anyone keep it on their computer?
$ E" g; F1 P3 r3 |) WNo, this type of software doesn't harm the user's computer.# n/ ~* R& Q: b5 |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* t. m/ l6 g7 N1 p/ U! V# X* |6 Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so* R4 k+ R9 o! Q) V4 h
that they can continue to have access to the incentive. z$ u) R- y& T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& X# }$ E/ l; G4 ]7 ^# BHow to Get Accepted into a CPA Network' v& T6 c/ X2 [
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ H4 T- F* F5 L% ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ K2 G F& ]" V, Z8 A
different networks.! i$ O7 ~) X+ ~0 I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 `+ s8 ~* \& K: C% ~. O
application and be as specific as possible about your promotion methods. Usually some time after
t; [/ G# P% S0 ]" `receiving your application, the company will call to interview you. The phone interview is a critical
, b7 @7 [/ n! g) O6 Bpart of the application process, and most networks will deny your application outright if they can't get
. ?+ |; p1 j( }# _6 jyou on the phone./ W: T7 {( x, |& Q- I7 p
Often, the person who does your phone interview will actually become your affiliate manager after
* j( h( y5 J0 H3 R4 m7 qyou get accepted, so it's a good time to put your best food forward.
f( y6 w& M# ]0 {6 W: Z8 ZYou might not relish at the idea of someone grilling you about your internet marketing methods over
. Y! O; s9 F* h3 [7 W3 S% x, Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
# A. X n* C3 T6 [7 D0 s' lWhat methods do you use to market offers?# x; T7 m2 k8 s8 p
Do you already have a website you will be using?5 Q- O8 g# k8 J% {; ]( w& p6 i6 T
How much is your advertising budget?# P( S6 Q2 y, d' ^& r- K
What other networks are you a member of?2 h; ~! l- b2 p; h9 R/ x
Who are your affiliate managers at these networks?
9 A# a$ f8 S7 H! T4 q: y: J4 G. FDo you use social media (Facebook, twitter, etc.) to market offers? H4 J2 k1 R* W
How much traffic can you drive?
7 j, J" b2 @9 \. f X% |4 Y1 dDo you have a personal recommendation from anyone who is already a member?
, b! C4 T0 n" N2 COnce you provide satisfactory answers to these questions, the network will approve or deny your3 y h2 t5 l( }! H* B# W9 c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 Q4 r+ x. @" U- _0 npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
I2 a8 r" w! Y6 Q4 W. y* K: `" nfor the network can be helpful.
r, E# E0 ~7 M, }) J$ J0 w4 CTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; x* g) w) I* f6 V
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ s% ~! |( R+ J* }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& U& g6 J0 O3 \" t
people can open a lot of doors as far as networks are concerned.
+ o+ B& b7 O, {- R# \/ WAfter You Join a CPA Network
6 K, o* n* f3 p: a, A' MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& J8 p( a# y( Z
and make an attempt to get to know them a little bit.: e" L7 ~, S# T( c0 n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 @ o! N/ w Q+ G4 n7 S( a$ K7 M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ d( M2 b" M: c2 b8 h9 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ V2 U2 N9 v0 e4 n+ D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
|; f F2 A; ^% @$ Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: J( @ s6 H: ]: |; J+ lemail.
; R- d5 y9 m7 |1 \1 y1 k( | X kFor more helpful info about dealing with affiliate managers, check out:
' {9 {- q7 z+ T/ l5 Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 y9 ` B1 ^* I" D
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# n* L4 f' c T* J2 S5 D9 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# T7 g4 Q, B C0 g. @3 O) D! hSet Up Web Hosting
! s7 D* j \6 W: z9 k& nGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 d J6 Z j: u5 v8 q5 kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 s& U. s0 h$ i0 x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ {) Q" g, e% t8 A) r. J# t: i
whoever else is on the same server as you.
( d& e+ x$ @/ J2 f) {" ?+ KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* \2 J. Q* j6 u! N5 k+ \* o8 F
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 \/ T2 [! ~& U6 Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' @4 y8 d, v: Q' q" u1 eTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 s- J( p9 U8 c
house full of roommates (hosting customers).7 W1 X. q8 F) u _8 F( y W/ i2 u
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& B) h+ F+ I1 t. X: H+ }" hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 U* ~) q) L& |4 j3 F) T3 lfit. r% C% E; u8 ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. W5 H! c- ~! X* t, Fthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% ?/ \3 s2 q. }& J- T: C5 Z3 s! j
their food. Everyone else's food in the house has less space to take advantage of., M5 \" y/ ?" ]+ W5 E3 x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For# Z2 J/ M6 q3 `2 K5 x
any type of hosting this is a bad thing, and especially while running PPV traffic.$ U) S' Y4 J9 F
In the case of a virtual private server (VPS), everyone in the house has their own designated space% D4 Q8 _, a' G& Y
inside the fridge to put their food, and other roommates can't come into that space. The server is( ^ n& a( J' U. d5 b1 y1 ^/ d+ `
partitioned, so that each customer can only use a specific amount of resources at any given time.7 j' R1 @3 v& b' K9 V: B3 _
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 J: V( O& R- { U7 @
belong to you and no one else can use up those resources. This makes it possible to serve much more
. f2 J" e/ j# B2 r! Y* ^) G% M, ^traffic, faster.( k$ G/ O# G/ T( P# @& I/ ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ F3 k; Q L7 i: X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# O1 ^4 J( A4 Y+ f$ l$ vhere:/ t+ o5 _, D- j8 l9 D
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ G' \# l6 c- L# v, u7 p& }VPS&highlight=hosting
5 Z9 Y' \" o: DDedicated-Hosting-vs Shared-Hosting
: ]. G* Z% ^0 ^6 L# u6 o) ]& @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ \" ]1 O, g* {; \Hosting...Your-thoughts
) R, E) [6 y' x7 x% d# W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ i% d. {+ h' d) @3 A8 ~. x( T2 ~
Hosting Providers for PPV" W! I: Z5 x8 P2 x& i
Beyond Hosting
T$ J2 w: }0 a0 B) ?) @http://beyondhosting.net/9 p; ~* z1 ~# T& P3 u7 M. a
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 t; J) u, `) u" Z% R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ g" Q$ p( ]4 r/ ^0 P
direct linking with PPV. Also, these guys provide great support.' _0 Q) t9 `& M! l1 M
Prosper202 Optimized Hosting! Y( R) i2 W" F$ w/ t# p6 J9 }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 c( S% j5 L9 {% a, B2 h. ~; x$ O! CCPVLab Optimized Hosting2 Y6 f0 D5 ^8 w. A# \! @, v5 F
http://beyondhosting.net/CPVLab-Hosting/4 e7 O R Y. P/ V
Domain Names for PPV
) w# q6 f! g8 Q. n# ^3 ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 x$ y! Q) {" y5 {% l
where you're going to host your tracking software and your landing pages if you decide to make them.
0 j9 {9 K2 b/ H; l- T6 J2 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, {0 Q* o) G" q9 z' C& ^( m+ ]) b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& N$ n5 Q. g H) V2 H5 b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 W* l& Y+ A$ T: ] dterm or build a whole website.
% H+ a! }' P c0 A3 [. M/ PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install% }( |4 B3 S: s; J/ [% S( N( R: i
tracking software on your domain. This is really important, because it is necessary to track your
1 ^* ^/ c7 I4 k6 ?; X! Jconversions down to keyword level so that you can optimize your campaigns. Without proper
( ~* p8 M8 J" d0 f3 etracking, it is impossible to know what is working and what isn't.
, v o6 D, m* {& _To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* @- A5 s, O: c; vis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* N" [$ q/ \1 K+ I: p3 m
Prosper2028 T9 ?. K3 C$ w# d
http://prosper.tracking202.com/apps/+ |- |4 H* l4 X! Y
CPV Lab" ~7 p1 D& f |1 @& e Y4 N
http://cpvlab.com/. Y+ J" D; p) E m# Q; b- x8 U+ t
CPVLab Help Videos
: @$ y9 m y2 U2 [3 w" ?http://ppvlab.com/oweiw/oiurw/vdm.htm8 y g/ t/ ^3 _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) a$ X* ]1 s, z" Vindustry standard.
8 ^( Z5 k. h+ B/ `% @7 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 y3 k% J4 v$ P/ G/ \( ?% O# Z1 K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 M3 D; Y* d, t6 [ Bgood support if you have problems with your installation.7 _8 g6 }/ V7 C3 h
Tracking 202
1 L0 x$ |' i& t' T& G, ?2 Z: ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your @# [" b" e8 `+ T% e3 O3 D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
A$ b0 X& M& |4 o/ [+ X6 earea.
& w2 I" Y; p8 z7 I0 A7 x! yIf you choose this option, keep in mind that your tracking software, one of the most important parts of8 r4 m5 `' G! F. c& h; L. u, U l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: s* n) j# U, a! ]6 t
interface, and their hosting.6 e( j) S( x- S) T& d v$ `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
D7 O8 X# @* T* w( qand targets which you are bidding on. Leaving this up to chance in order to save money could
. ^$ i# o# [4 ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! u) b, _1 i! S/ Owere using.
1 E9 F7 P [6 ^/ J0 kChoose An Offer$ E' X3 u. G! K% @/ k7 [
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ j: z4 g# g5 F3 J5 c4 MLesson on Offer Selection
9 h5 B6 P3 t6 Y+ f7 z8 a4 W% Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers. {/ `5 d, O7 i7 k w$ ^1 u/ B' r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." B6 A* }- q# c' Q9 Y6 T
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( \8 v1 b3 ~0 t0 \; t, MLeadImpact as the traffic source.8 q& f3 t! c: h7 `
Now the best way to learn how to put all of this together is to just get started. For some variation in
! L- _* X' x7 X& lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 Z; l" _& g6 r% v% @4 D; ccampaign.
0 u# J6 c" O( [" Q \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; z: ?6 y8 K$ lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 l) q: I1 A( f; _2 _& sthat all traffic is accepted.! c4 s) J' o9 A X5 D, }$ ?2 N( C/ o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# D. e9 I; g) q8 o. U! @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% `4 M. j: z& U
get creatives like banners or images specifically for the offer.: [3 y; H. p5 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* P7 z ]" O) K; u% sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 M% }8 W* t W# j
track my keywords. Without doing this, it isn't possible to see what's converting.
6 g4 Z+ n* P3 d% {% _" uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. M1 O( D2 P5 b6 d8 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 r! q5 `- ]5 c3 C" p) W, z9 `- jIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 w) e1 T* S4 y+ K5 r3 M E) J
bottom of the page:
) d2 Y G! |' ^* }! _6 X- _( XNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# y% P0 a* {' P" }5 _Click on the offer → pixels → Add a new pixel and this comes up:
6 B' E1 O- V' Y( g& A: s9 ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) V8 o: v& f+ R, R
from your software into the box that says 'Enter URL of image to load'.9 D: H2 x4 Y2 B6 R: @, e6 \
Once you do this, it should look like this:
8 m4 H L9 l+ R8 k: @. Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! m! Q% c+ _/ q( c0 l9 T2 F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 R0 n; }( V9 f7 \' }* t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
u* s+ u B) Q V* oProsper or CPVLab.
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