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PPV GUIDE [PPV新手入门][28页]
$ X- w* q9 v( X; e3 H/ c详细的请下载电子书！4 w; K& d" R) p, p
+ t/ @$ p& M: U: L
; w* L2 A r: S8 g, ENewbie Guide; u# B$ \$ X6 D7 b6 |- W
PPVPlaybook.com
, n; }( |' H# O( }5 I/ w# K3 p& T; m" w) aTracy Shaffer: f( D" L" l" a7 p. Q
David Ford
+ K5 ?' O( M: B* c l3 A" k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( j! b% }6 g& z- R- {# h' P, F# j
Getting Your Mind Right to Start Affiliate Marketing
U5 X# p, b6 {) |) e& x0 fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ y4 i1 Q8 ?* h2 x/ }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' g% b& C/ q/ N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" E" y) q" o/ |7 S
with any success, these claims are laughable and far from the truth." w& ]7 e' ]0 v5 Z5 G9 d
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* P7 l& @9 z0 M. f7 A$ Iflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 a) m* v: n) F# hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
: ^- L- R" H, O$ u1 u7 O% X% E( C' Z" ioverhead.6 g6 a5 Q) v# z' I7 k$ s4 J, n6 Y
The winners in this business are the ones with persistence when nothing works, who know there's, @5 A- O4 n7 g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ w3 H [' ~2 O' I& ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 [1 v8 E5 [9 L# y4 G" W) zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: |2 t" f }8 o+ y1 YMost of these things happen suddenly and without warning, and they all contribute to the amazing
+ n. b( g, ^. ^8 p+ wlearning experience available to anyone with a few hundred bucks and the ability to open an& L& a( [( F4 j B4 t, s6 R
advertising account.
, S& U) E- ]: w; `& @Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# j4 G6 Z1 S) O7 Q5 I' wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) [3 m! N0 P3 R k# L- ^marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) n* H& U( b* Xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' _" n" N ^8 ?! ~6 RWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: ~% s; S) o' L) M* Bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% ]2 D& ]- @5 m' p7 |- I
started building.
) M9 X0 p3 L/ G( ^! LThings you need to get started:# {+ s3 E: J: b) `* V/ N/ G% R1 b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 M; ~- g: o" g, i+ t2 F @- D* \: h7 L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 I, o" C: G. g$ _6 f; i- d* d
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( H. x( N$ O1 n" F U9 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( Y+ I- V0 I' k9 ^3 U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 w4 w3 a) y9 v0 u8 ]
with PPV.8 n2 ~0 X) ?& O" S
Basic Getting Started Definitions# A- z1 W/ x( b( d4 |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 P5 k G) H) ^ Q) N# X9 V# X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 k/ W) m o+ h# @0 t3 {, \6 d. y! L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 d; b$ g% T$ N$ p0 j1 F7 \
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; @5 i" E$ ]. r7 LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 z( m8 d% q' P: t5 X! @receives a commission on that product. An example would be the Amazon.com Associates program,' t% G9 w9 M7 s9 R4 V2 c' F0 r
Comission Junction or Clickbank./ q* w& R2 Z0 P2 O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& M# ?6 }+ E$ H0 E8 @9 Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 o+ H# B* m/ r# s
buying a product. An example would be Ads4Dough or Neverblue.
6 j9 Q$ Q! O3 ^# _) E9 fAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ }0 O5 `) \( Y8 Y+ B0 b4 @' saccount, getting the affiliate approved for offers, bumping payouts and just about everything else# t G# H" w' U* p4 i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 A9 c# F. l, X8 [1 c
right from the start can really help you.
; M; k: J8 E6 K( n% OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 [. e" e; r. C. X# \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per L8 Z+ L/ o3 b1 Z% j
view, starting anywhere from .01 or .015.4 ^3 `. J D% B7 A( T. {
In order to use this type of internet traffic, the affiliate can sign up with a number of different
6 ^' S( W+ G, Z8 a+ q& Z& Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ j& X. W! h; m0 ?+ s" f: W$ Z% N0 b% nMediaTraffic, and AdOn Network." H |, Y4 h5 K. L! u" a. [
Don't popups get blocked by pop blocker software?
. x2 K/ @. D9 Q- gNo. Popups are served in a new browser window as if the visitor had opened the new window9 w6 f& q# j2 l( k ?
themselves.
- r4 g! @; W2 EHow many popups get served to the visitor?
; L% n% h+ @/ B( {The number of popups served varies depending on the PPV network. Some pop more frequently
8 b o; ]# ` Z, T! b; t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 W% ^5 _6 R4 X- b9 A, j# F* Zserving this kind of advertising, so they have to toe the line between keeping their software
2 \, `! X& [2 n/ b% \) Xdownloaded and still making a profit.2 d8 U$ F0 x" v6 d: {& q1 E" s. f* C
Isn't this type of software bad? Why would anyone keep it on their computer?6 e5 @- f- ~& d# Q' `
No, this type of software doesn't harm the user's computer.4 b V7 ?7 _- e. l7 Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# w2 r2 S5 ^$ [4 i9 e4 Ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 |5 q* x( o1 R/ Y
that they can continue to have access to the incentive.
+ T, m% p# p) a, U% h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 O7 g4 L1 c# Q
How to Get Accepted into a CPA Network
0 N3 d; @$ k9 f' Y' T; K/ dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& H% w7 ]# Z8 s% h I* dto start looking for networks is Offervault which lists offers and lets you compare payouts across7 g8 e. m6 b9 W' h6 H0 Z
different networks.7 P3 b" q5 K2 E5 ]% b
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; G* p* M' c& T! ~. Gapplication and be as specific as possible about your promotion methods. Usually some time after5 c, H* |! M. @! J) {- n, I
receiving your application, the company will call to interview you. The phone interview is a critical& G1 G, O" l- y" s( C. M4 N
part of the application process, and most networks will deny your application outright if they can't get
8 M. p( }& z! ~( tyou on the phone.
# S$ J! f7 L, b7 F3 POften, the person who does your phone interview will actually become your affiliate manager after; j- G/ z V: }
you get accepted, so it's a good time to put your best food forward.
8 c7 @- {2 ^; r( NYou might not relish at the idea of someone grilling you about your internet marketing methods over
J% S# X# _% \the phone, but trust me, this part is critical. Have answers in mind for the questions:
* l- ]0 b) `- RWhat methods do you use to market offers?6 |! ]5 F1 r/ p9 c
Do you already have a website you will be using?
; O f, s1 K. Y7 Z L' P& |5 ?How much is your advertising budget?7 N) r$ z$ d! G* } r
What other networks are you a member of?7 ]1 d1 h+ u" v+ ^3 q8 b
Who are your affiliate managers at these networks?$ Y! f# o Z7 G* k4 ^# Q! c
Do you use social media (Facebook, twitter, etc.) to market offers?
; r4 s; g' R8 Z/ s" Q6 cHow much traffic can you drive?
2 @: l* {6 o, C& e KDo you have a personal recommendation from anyone who is already a member?4 X! r: f( G( J# F
Once you provide satisfactory answers to these questions, the network will approve or deny your
% G- ~# e8 A, P, F- K$ d( G$ oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
1 Y/ _ \8 C' Q% p% f5 G; j* y- Bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 I" M# P- e8 U6 j0 y+ J; P; Zfor the network can be helpful.' A. C0 N' I( B" w* B
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 e! R+ M2 N" R/ e pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 `/ A& w: _; z) F. P+ w, yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ ]- y( ^6 D# @) m* q
people can open a lot of doors as far as networks are concerned.; |: |. d+ n5 I- C% J
After You Join a CPA Network
/ |* ^- B" d; d" Y. a) LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ z" E3 W/ ?4 |
and make an attempt to get to know them a little bit.+ O2 j+ s2 ^0 H$ }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 V2 g1 Y- N( f/ ^: c% N5 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ `; N% Y7 |+ Y4 B! O) ]+ | z3 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ ?3 T( w# _& i% g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 S7 g3 P7 @( I2 `( obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; ?& i* G+ y; a$ t7 v! c# H7 L$ {
email." L" x5 M, n! m* i
For more helpful info about dealing with affiliate managers, check out:
$ E; }/ c9 z5 T h% b! c8 Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- m0 {; L6 A: [. y9 Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
+ {* v: j5 T6 l) e: y& U* H3 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) t1 D0 _2 l% e: I
Set Up Web Hosting1 N4 e) V3 m0 F" H, V# N* V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; T2 V/ F" ~* ^& k+ x( dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- }2 t& W) `! ~" t0 [# w+ q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- z3 x5 ?* W/ k+ T c( i7 gwhoever else is on the same server as you./ h2 r% ^7 J' e, n! H
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ b7 g! u( A( ` [8 W `- l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 F9 i9 s: x2 N/ U+ C- |& z; Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# O: G% @% d9 c0 `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- H. }$ Y2 J9 I; p; ~
house full of roommates (hosting customers).* g2 j0 X0 _1 N5 f+ g
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 A( g& c: V: F6 H C& `( z8 Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, p: Y4 W' e' Afit.
4 T& R. e; f! w9 ~/ r2 K/ T/ A; S6 W' oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 t- ~" i" h! T4 A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate* \9 U0 [- A$ u. T
their food. Everyone else's food in the house has less space to take advantage of.
6 \( f0 I7 X! c4 `* ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% n1 c* V. I$ W7 tany type of hosting this is a bad thing, and especially while running PPV traffic./ U" N- O/ g8 G+ G6 Z$ ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space, r/ R0 S) r9 z4 i
inside the fridge to put their food, and other roommates can't come into that space. The server is9 d: H; q' e5 [' V+ d8 F; P# X
partitioned, so that each customer can only use a specific amount of resources at any given time.
& Y; J( y1 q4 p9 O) {+ }) @9 ?1 jA dedicated server would be like having the whole fridge to yourself. All of the server's resources$ b8 r/ S9 E* v) G9 J( t8 n' R: ?
belong to you and no one else can use up those resources. This makes it possible to serve much more
( s$ @9 x) W7 e1 C" W3 }' [traffic, faster.
% h: y( l) R5 ?4 N% oAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# x. h' t8 ^6 Y1 YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ M3 K0 w. T. B* L+ E/ f& {here:
% H ^; `9 J5 m, K- H( Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" [% T( N0 r7 y3 ]8 l& J
VPS&highlight=hosting
2 Z1 v! a+ E+ h2 S9 i; Y: TDedicated-Hosting-vs Shared-Hosting+ U7 L# ?% b7 ` [$ [/ T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ W. t/ h, v8 v6 @# tHosting...Your-thoughts
) B5 f& p; [" r f1 C. y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# |% r3 b# M* g2 o8 LHosting Providers for PPV
' ?8 J R5 Z# J# m4 S0 W6 _; K& tBeyond Hosting
& R8 m6 T9 E- m% m: t. \http://beyondhosting.net/- F' t9 c. d( u5 S
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ k9 J7 _- D) D9 G ^$ Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) J; c: L- Z# t7 ?9 b) r- b$ f- b8 Vdirect linking with PPV. Also, these guys provide great support. M3 s0 O! n8 q) ?' s
Prosper202 Optimized Hosting' M3 j$ t# Q4 t% X, X% t: Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 Y; o0 B* I% t9 X+ Q
CPVLab Optimized Hosting4 q+ Y3 D. \3 K- }8 x/ o; ^) j
http://beyondhosting.net/CPVLab-Hosting/
6 X7 v2 J1 r) N h& S( VDomain Names for PPV& e/ Z4 P3 Y/ N6 i! F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 [2 P1 i& P: h! Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
j. O2 J; |5 Y3 A7 g eOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& U2 D h* {( u% r1 T# ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
( L% S! g! E. p: P5 O$ k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 b$ h# O5 R! @8 g4 v7 h! U% h$ s. {
term or build a whole website.
" o& [$ i+ V5 NAfter you buy hosting, a domain and get those all attached to each other, the next step is to install+ t3 D6 x' _& }8 L! n- d+ u l8 N! C
tracking software on your domain. This is really important, because it is necessary to track your2 P8 f$ P# v3 K# O$ r
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 M) {; [! C0 r& y) n" H. s7 stracking, it is impossible to know what is working and what isn't.
- s; {! P/ `/ N& u( n0 l8 _2 WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ G/ o4 @& _6 L0 [6 Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
O/ s" A: V+ m n/ `, yProsper202+ E2 q" W" D: e, q% P) d' t
http://prosper.tracking202.com/apps/: Q O5 T, T# J2 ~! x9 ?! d( o" d
CPV Lab
- {. u/ M: c- r1 dhttp://cpvlab.com/% n5 s# s* Q9 a0 \+ o9 q7 F! y, m1 ~
CPVLab Help Videos- k7 t* ^/ R4 r+ s# e
http://ppvlab.com/oweiw/oiurw/vdm.htm7 w& z0 ~5 F, G) J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 U& `9 [# ], N3 ]3 y
industry standard.
- z5 z% @9 D$ E8 e& p9 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! k' m& O# q+ Y2 s0 X: SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 J* E3 \$ |1 [" u) l( p4 V" i
good support if you have problems with your installation.0 q2 \7 ]0 R- B& h" j3 w
Tracking 202
' g8 o, |, K4 uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' ~7 u8 v) B \7 r1 rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 n7 o2 ~6 ~7 f8 A
area.
% P* \$ P3 H. qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
. Y# W- S7 C4 {- ]# `6 nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; M! F3 b* r! u4 K: m
interface, and their hosting.$ s% j) a! C. z% d+ y p1 T
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 Z7 F" F F8 u% A Kand targets which you are bidding on. Leaving this up to chance in order to save money could2 I" w7 ^0 v/ Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' K$ r) Q9 W/ G b1 [5 G& {& o
were using.. q! \# B; ]( E+ K/ y, P! ^
Choose An Offer( c& n7 e0 s3 W! E
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; [; d( H+ _$ h, {3 f% V2 nLesson on Offer Selection
' M9 o! I5 h2 [! N/ Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers% W5 r3 Q7 a) j& B& k N% W. E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ O# v1 b/ o; I1 I2 [
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 O$ L! M2 X' b8 F1 kLeadImpact as the traffic source., Y2 K- [1 U/ b, i6 P
Now the best way to learn how to put all of this together is to just get started. For some variation in. Y# E: m: D+ i- T! j4 q& i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% w8 x: Q1 L; N- N4 C
campaign.+ i! P5 L) Y! Y+ |
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 n& L. V/ m8 H' ^3 B2 c' V7 X' O* U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ P$ M/ B8 W1 L" E6 h
that all traffic is accepted.
* _2 g7 }; g4 Q2 tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 ?0 R; b4 u8 `" J0 }This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 S. y+ o0 \1 B" Z* b* D1 z
get creatives like banners or images specifically for the offer.
) g* C% t$ @% j, M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: K" r5 d$ P4 [+ d4 ~$ ~5 g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& ?4 u: j/ k0 o, X
track my keywords. Without doing this, it isn't possible to see what's converting.; F* J/ [9 L7 z {1 D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, O7 L. a8 x* O1 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- l* C% |5 m5 n% w, x1 ~9 D+ [In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% d6 P# h- ]: d# o
bottom of the page: g2 I) T \4 y# w5 Y8 A4 `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
7 \/ m9 W3 {( q2 x) C8 j$ KClick on the offer → pixels → Add a new pixel and this comes up:
! b+ R1 a) N _( I" j% C6 mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 ^8 v' ?2 |0 k" x. O/ N, N7 vfrom your software into the box that says 'Enter URL of image to load'.
4 }4 v' i1 b6 }/ G# lOnce you do this, it should look like this:
e# N# `2 F. e/ c+ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 V7 |% k' O3 f1 S( G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 J$ q9 ]) ], @9 l1 Z+ cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 l. R1 N- X8 W% \0 M* J% Z: J
Prosper or CPVLab.% Z" Z& s) z0 M
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发表于 2012-12-27 18:47:17
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