|
|
PPV GUIDE [PPV新手入门][28页]: \! \/ @: ^, g: ]6 l
详细的请下载电子书！
: Y0 t& K- r |* m! V9 w! Q- ~. V- U" R
* a8 x! o% N) V" n9 A# D
Newbie Guide9 T1 [6 m9 t4 W6 N4 j( J
PPVPlaybook.com
3 F! x6 J- M) E- i, h" |1 N, M7 MTracy Shaffer! H4 o+ v& f- w
David Ford
1 B! N1 w+ d1 I! w" B3 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! n0 o X' h9 n$ }
Getting Your Mind Right to Start Affiliate Marketing
5 p0 Z1 N+ H4 I/ z0 _/ l& AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 n3 L; o- w; n* ~" w5 c& x0 \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 F" A! F1 U( c+ W$ y+ Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 N# r1 S& H5 y) E
with any success, these claims are laughable and far from the truth. b" g7 I' _ C$ R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" q1 | k) \% T+ W' }
flow management. The main benefits are the low barrier to entry compared to other businesses, and
8 G9 s6 `/ f: t: }8 }3 }the ability for a marketer to be a one person shop and make an incredible amount of money with low1 L0 s4 c ?3 p% ^' G- P1 S; x* G5 e( I
overhead.
) a Q ]4 L! A' t0 UThe winners in this business are the ones with persistence when nothing works, who know there's
& d8 A1 T# N) Q. [7 wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. v5 g2 | U4 u0 P4 C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 P: K* I" k4 k: w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. f d7 p8 ^9 `& v4 MMost of these things happen suddenly and without warning, and they all contribute to the amazing* R2 I! I& {! [ r* b1 y. _$ P9 s4 }
learning experience available to anyone with a few hundred bucks and the ability to open an" _; B/ p: ?4 u" a# B# b
advertising account.5 k: h- ]& ~- N! @
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* i* |& [6 `; C$ X5 M! `1 O9 Y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% Q- x y, C' c$ ^. l9 ^, W; zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' F1 W+ ]( W8 V$ v) p1 l) W" \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ g+ s. i* k- ?( Y/ s9 WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 w1 G5 a9 S% R7 N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, t0 J" W: L) Kstarted building.* K8 {5 |' ^+ i1 o; H5 {
Things you need to get started:
/ q: _4 s" O. m+ `0 s. \0 [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 U9 w* n1 K. l2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# R4 u. d+ {0 J3 o1 u Z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ W& U4 } R! Y; R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% x t0 k) x5 `. P1 p) lThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 p5 x+ T) _7 K6 A% X6 H+ t4 P: Iwith PPV.1 [1 Q; H# C, R: T
Basic Getting Started Definitions
0 l' a: G8 I% _1 ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, F) R! t* ] O2 U( v. |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* |: E' E+ B: D" H- ?. x- F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' B- I, _! k% Ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 o1 O' ~9 e+ Y$ X5 P# W
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: k5 i" G, z: D9 d3 s* p
receives a commission on that product. An example would be the Amazon.com Associates program,% G+ i4 F7 Z' S- q
Comission Junction or Clickbank.+ Z1 o/ }# H# |0 j! x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ q* } Y& w! ]. b3 S
an action like filling out a form, submitting their email address, signing up for a service or sometimes
\3 E$ }& B" @- S5 fbuying a product. An example would be Ads4Dough or Neverblue.; Z! V3 O8 g# X I0 }7 W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# l+ ?. F* @3 ^$ b- Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 h1 |) Y+ R; a8 Y( k# y( l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 |5 ?+ n( |) fright from the start can really help you.& D% C! E' p6 z/ w/ C0 y5 M, E9 D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* L# h7 V1 v! R6 l5 {: e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' ]+ \1 z* ?" N j2 Z5 T
view, starting anywhere from .01 or .015.
3 T" y ?; B) y" [. iIn order to use this type of internet traffic, the affiliate can sign up with a number of different& {0 t# {0 O S" ^+ k) Z; ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' }' }1 h e$ U2 f9 @3 \MediaTraffic, and AdOn Network.2 W8 H! Q2 m0 K
Don't popups get blocked by pop blocker software?
- j _0 N. A6 l: t, ONo. Popups are served in a new browser window as if the visitor had opened the new window
' R2 W0 C/ R ?, z1 N: Y3 A8 l' _themselves.
; \ t/ A# v( b$ k: k, oHow many popups get served to the visitor?, G3 m( D* c) Q3 Y" K V& @
The number of popups served varies depending on the PPV network. Some pop more frequently0 ]. |6 W3 E- h/ w* P+ `
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 A5 i; I# {% [9 F' Z% q- }& Hserving this kind of advertising, so they have to toe the line between keeping their software7 H0 F0 [ ^4 T5 S5 K) a- _; ? p( _
downloaded and still making a profit.
; p( k, i7 W! l+ A, eIsn't this type of software bad? Why would anyone keep it on their computer?4 p4 K- R3 O9 H1 ]
No, this type of software doesn't harm the user's computer.
6 t% B/ L! Y2 B8 b7 \# XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( K/ X, y2 v4 r4 j+ a& Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
z6 z8 B; I0 Y8 F; \! ]that they can continue to have access to the incentive./ P: \2 J$ _" _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# z$ K/ e+ h( H6 b1 _: |/ B% C- b& sHow to Get Accepted into a CPA Network$ B1 g: y2 O2 J6 p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% k2 ]6 p r) l# }! ]
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* v4 O0 i& D0 q+ tdifferent networks.- S% P% Y1 b/ e" `: J |
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 p$ F1 v h% B, s: V2 t; l! X. Zapplication and be as specific as possible about your promotion methods. Usually some time after+ k( l5 h- b% U; ]4 M: P; B1 r4 m
receiving your application, the company will call to interview you. The phone interview is a critical P2 B7 \: X9 B# X" Q
part of the application process, and most networks will deny your application outright if they can't get8 p' y/ V" q! T$ s/ h( J; H) C7 I& ~, v
you on the phone.4 Y" N6 g9 b& C! z
Often, the person who does your phone interview will actually become your affiliate manager after
: S/ l1 L T$ |& wyou get accepted, so it's a good time to put your best food forward.3 F" N! R: Y8 `
You might not relish at the idea of someone grilling you about your internet marketing methods over9 L# c; V) @ I
the phone, but trust me, this part is critical. Have answers in mind for the questions:& e9 W# U- L( B* x2 }! \
What methods do you use to market offers?1 F% c! h8 w2 C( ]! `
Do you already have a website you will be using?
% _2 }4 k' W: l0 j* }# O( K6 RHow much is your advertising budget?
! |0 V; d+ X* G# [/ u) JWhat other networks are you a member of?8 Z# ]/ v$ z6 [2 M5 P+ z
Who are your affiliate managers at these networks?4 U8 K3 i# z' \: y" C/ s
Do you use social media (Facebook, twitter, etc.) to market offers?' y! g; t- e9 h
How much traffic can you drive?
4 P' e7 L/ @; u: N- vDo you have a personal recommendation from anyone who is already a member?9 M6 _8 z- Z) j
Once you provide satisfactory answers to these questions, the network will approve or deny your9 I e5 f* V, Z
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 i* `& W9 b& R% c1 P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: h: m" G, y0 q" h: n$ L
for the network can be helpful.+ k) f: m0 x) Z P7 b& R0 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" O; S8 K. k Z' P( @# Q# j( _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network y( Y% d x# H; c r9 E
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ Z3 J" B. O+ P, Rpeople can open a lot of doors as far as networks are concerned.3 e) A1 o( p% m! L' ~8 P! T
After You Join a CPA Network
: I# [2 |) ~" C5 iOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 W" Y4 W r9 ]- [+ m4 w# e
and make an attempt to get to know them a little bit. @% j$ Q X W" V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 i- G, V, B" L' w; h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: U' F# V& R$ B, `# w$ H4 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 t0 l: u- N0 g& n/ c, m1 E) w2 Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 R, h) B) s. B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, }" i% k8 i/ Q0 I% u7 l2 Uemail.9 l1 ?3 k( w3 @ p$ e
For more helpful info about dealing with affiliate managers, check out:
U7 U8 P4 `+ `( y- C0 Ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ h3 o0 Q: E+ V9 a0 @) @4 b9 Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/; E, h" ^7 z! E; Z" f1 J; S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* ?- U9 G( K4 e1 O3 j6 c$ t1 b9 d
Set Up Web Hosting$ U- _9 t' y! U! T' T" ^ }
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: J8 S1 n% E; a6 A2 P: Z# habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
) F# n3 T1 T! B \2 ~: m* Ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
g+ A9 r" b, d9 e& Awhoever else is on the same server as you.
* z' `' Y8 o' E; o3 a2 i- B0 SSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 a4 g/ e/ o" b& r
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# o7 e. o& y2 A; `1 Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." q, \+ s* A6 f; |) \ L* o. [
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a. Y8 B& R8 S" k' }( \) }
house full of roommates (hosting customers).
' N* w7 {$ x4 PIn shared hosting, this is like having roommates where everyone has no specific designated area inside3 H1 C# S6 x" G7 A5 J( @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: O `6 ^- i# Q. zfit.
# w+ k4 y _2 @( [( i) S# ISay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 @" J0 {5 K1 b: d4 D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 C* Q( G2 G e0 O. P; Xtheir food. Everyone else's food in the house has less space to take advantage of.
, t) N) r% s* ^) h tIf you have less server resources to take advantage of, your ability to serve popups will slow down. For% {9 v) s) K8 r
any type of hosting this is a bad thing, and especially while running PPV traffic.
5 f8 s) I# t$ ]$ bIn the case of a virtual private server (VPS), everyone in the house has their own designated space
+ b/ o2 p0 B% @ o {+ l$ [inside the fridge to put their food, and other roommates can't come into that space. The server is
- e4 D0 R X" h1 r: Rpartitioned, so that each customer can only use a specific amount of resources at any given time.
$ v7 o4 z9 n% O7 E7 F8 S# nA dedicated server would be like having the whole fridge to yourself. All of the server's resources w8 |- b& i/ e# h2 h ^( E
belong to you and no one else can use up those resources. This makes it possible to serve much more; g/ g0 X1 O0 a) A* N7 M% V' s
traffic, faster.
! T, L" V% W4 h% T% T0 a$ @% HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 k$ T7 Y$ e4 Q" \9 ^- xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! q' K6 W& o& b9 y: ahere:
& N3 \+ l* t; w% u3 K. @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 z/ y: [* k/ U
VPS&highlight=hosting$ A4 O+ ~" x5 D) L* k5 O0 a( k
Dedicated-Hosting-vs Shared-Hosting" o6 K0 V, B: n, d D; k# K2 w% r$ R
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 o' ^* E3 O4 d" N1 c! |0 E7 UHosting...Your-thoughts2 a3 i3 S I' b4 |5 s# J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) d9 P5 ^$ C) z1 q) N% q
Hosting Providers for PPV# N6 I- r" v$ t5 H0 e2 R
Beyond Hosting
4 w/ b& [% h- D+ l8 y7 P: g3 S+ W a& Mhttp://beyondhosting.net/" k- w# g6 M0 U
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ q# V c6 \. n$ a sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% m2 U v$ i7 O+ b$ Z0 S
direct linking with PPV. Also, these guys provide great support.
v. u# V3 h% H$ D3 @Prosper202 Optimized Hosting: Z2 [* }0 [" M' X5 q! b# J
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; C; O5 I& O3 E, [/ Y& O# i! w* v! ACPVLab Optimized Hosting8 e" y; T: f: V2 t, v) N* J
http://beyondhosting.net/CPVLab-Hosting/# w8 W3 v6 \- K m: |
Domain Names for PPV; T8 n+ S5 ~ i
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" f! }' `3 Q# P" ^where you're going to host your tracking software and your landing pages if you decide to make them.
7 z9 _* L* ?% K7 O4 P. E [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 `6 e2 S) Q2 n' T. nbland one is fine to start with, to host both your landing pages and tracking software. The .com,9 ?1 v8 W3 y7 N' K" F
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 Y( I$ \9 T( f3 [- \4 e) bterm or build a whole website.
1 X, k. _( G. l6 P FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ R% [8 I: ~7 Otracking software on your domain. This is really important, because it is necessary to track your
8 S! r* l6 L8 O' R$ [, |conversions down to keyword level so that you can optimize your campaigns. Without proper8 X6 z8 C; h+ q `+ E+ F
tracking, it is impossible to know what is working and what isn't.
. _' I* r% Q; u3 b: I' l! vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) Z' Q; w4 i5 ]- o% s5 C1 d7 e+ w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., V. N2 B. p( F* }. F8 j
Prosper202, v' Y& S, [% V1 W8 J
http://prosper.tracking202.com/apps/
( D- t3 W) E. H# U: YCPV Lab
/ N t5 A/ z; u4 hhttp://cpvlab.com/5 k* t6 b" Y2 H0 W1 E: {9 s% @
CPVLab Help Videos5 L1 j( @" \/ V
http://ppvlab.com/oweiw/oiurw/vdm.htm
' G9 H: }% N: _7 A9 Q0 eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 K, Q& h2 _' Y: windustry standard.
3 R/ P$ L) V) ]( n; E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, n: T G$ a+ o* P7 w8 xCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' R6 x7 e+ h3 L; b3 P5 _( L2 v
good support if you have problems with your installation.- w/ c8 J& r* U$ D. M+ {) \; j1 \
Tracking 2022 a: T5 L) B" Q& g% q2 t8 g
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! T3 {1 v- Y! ^* t7 E. s6 B$ T8 J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: w0 Z. ]1 _6 F# K
area.
# U# d/ A$ a9 p) N( iIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ p. h' K4 X, r5 T4 I" ^" l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: E* G. s& K! P3 {: e2 U6 q. n$ M' o
interface, and their hosting.2 R+ E" r: f" @4 V
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 b# p1 z- ?% fand targets which you are bidding on. Leaving this up to chance in order to save money could" Z4 G% G! ]4 w ~7 O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& S- J# S8 {; t. Xwere using.
9 x, [' x- r' T! H' s/ NChoose An Offer" _. X1 c, R# y' P" Z p- ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 k6 D, A- b) C. @; e- g
Lesson on Offer Selection
: x1 U4 E0 q* @. C7 n; n( [) shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ X# `; p2 L) y8 O0 oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 i) [& S- f' q& r8 c D6 N) K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 M7 y1 k- G% }" o) ~/ n
LeadImpact as the traffic source.1 G5 k6 k$ q- h
Now the best way to learn how to put all of this together is to just get started. For some variation in P8 k) x1 u& k. f3 z- b6 u; |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ j' z0 f- e5 h% i' _5 a* l: Gcampaign.' @" }7 B$ U: q) P/ d+ H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 c; f- G+ L9 A9 ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# K- N. ]" r& I: {
that all traffic is accepted.* A# l, M2 s Q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 t5 X h. `; E/ GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. z1 {7 t! ~: E5 O9 x
get creatives like banners or images specifically for the offer.- ]" K. y8 r h1 v; E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ C0 A5 ]8 B, P4 @$ _) _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ J, @* E# Q! Xtrack my keywords. Without doing this, it isn't possible to see what's converting.
5 H! c; `& X# G- D) |% n2 rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 `( L. D9 p1 q6 w D3 H [& L3 E% w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 E8 }' j1 Y/ m' j, ^* u
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 E; X9 S: Q2 g3 X& hbottom of the page:2 v7 @# t0 x2 ~9 e- s4 @
Next, I have to cut and paste this pixel into my offer at Ads4Dough.8 z& P8 o/ e' s, b S
Click on the offer → pixels → Add a new pixel and this comes up:
+ f3 }0 Z; g9 p- _Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 g) K0 s/ H, T0 G7 h4 @
from your software into the box that says 'Enter URL of image to load'.
, ~9 m$ C4 M& AOnce you do this, it should look like this:
9 E' L& Y) V6 F3 H% D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 x F' x: Q3 z8 _( ^: }9 M
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
K3 N* f4 ~4 m9 Z) ~1 X. [) ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. F) w5 W$ M3 kProsper or CPVLab.9 J7 k& ?" A. c5 U/ [
0 B% c1 g4 Y( Y8 t
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
