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PPV GUIDE [PPV新手入门][28页]
; O) D* t3 S3 M$ r1 Z详细的请下载电子书！
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" @, Z7 L7 e0 UNewbie Guide
2 C. N' ^7 o, d% c1 Z% GPPVPlaybook.com
- p" I: I( l+ K; v7 N) X% _Tracy Shaffer
& W( A. W1 y/ mDavid Ford ?. r8 d; O* o0 e' i. P! o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. l+ U x- I! `1 V: K1 @Getting Your Mind Right to Start Affiliate Marketing8 }8 F0 z4 B( P8 l% W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ {2 \8 z( @) }0 w( yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 L4 x: [$ n$ Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; L4 h8 S3 l+ L, P) h3 ]0 {
with any success, these claims are laughable and far from the truth.
0 m" q' \; Y7 x" \9 ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 Q+ Q+ t- ~6 {+ _flow management. The main benefits are the low barrier to entry compared to other businesses, and3 \: i; d0 f- [ E- Z% e6 h( s8 L+ A
the ability for a marketer to be a one person shop and make an incredible amount of money with low9 R' ~( l1 I v1 ]1 o
overhead.+ H% k9 Z1 p( [
The winners in this business are the ones with persistence when nothing works, who know there's- ^6 z1 G/ U! W! W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( L1 ?/ `9 M! B, g$ SThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" h; m5 G; u' _. O6 o: U4 ?0 C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 x" m; p g# h0 u2 p9 ^2 Q% tMost of these things happen suddenly and without warning, and they all contribute to the amazing$ ^/ e+ P* e3 @/ T& ~; F, k
learning experience available to anyone with a few hundred bucks and the ability to open an8 H7 S. o! T7 e7 C2 o1 O1 a R
advertising account.2 `: L% s8 F9 [/ U2 i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; T" d2 l7 X4 @7 D P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 O/ [3 T6 \, mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ e8 L6 {8 o$ N3 D0 Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 ~1 \) ~: X$ m6 d: k2 ~1 D* ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- C6 S! K* K! {' q; d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 }. j. Z8 p/ U/ m* Dstarted building.
+ e0 U( j2 J2 w3 g, zThings you need to get started:& F" X% Q* F3 ^" p: P f
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* [) O9 z. O* r) ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- \7 k E7 P0 |1 o% W3 G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* I( z$ X* p! G1 k" r( ]% u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ A Z4 q* p2 `. ?, yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& @3 l* D) u; \# n1 ]7 D! A* ]4 T" h
with PPV.
4 p, p! @- n8 L) WBasic Getting Started Definitions
1 O( g8 l# Q9 l& {& b6 z' ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ h$ s1 y% i6 n& L. daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, h- R0 j5 J8 q& k- ~, Q& k/ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 C3 n# P: U( b) htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 [6 W9 B3 Z: W/ F: dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 n) Q' R- o& i! X% O
receives a commission on that product. An example would be the Amazon.com Associates program,1 \- \. T0 _* @4 n
Comission Junction or Clickbank.- A* R8 x% a% ]3 P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes m' C5 E+ Z3 ~7 P; r3 M5 s0 N
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 U) {6 S8 s& h& k: F9 D
buying a product. An example would be Ads4Dough or Neverblue.& p7 ~- M+ ]3 H9 T8 S: W1 t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- _2 L; O& O- d1 L6 `9 p& ]
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 F: W5 u3 j7 N4 t6 P) i" C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 K) |4 L; U3 }; d
right from the start can really help you.& W/ B4 o. ~- d5 b7 O; r
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: c) o4 r+ Q8 [3 K. }
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 Y* H! K4 P( t" d
view, starting anywhere from .01 or .015.
7 B, w3 v( _8 ]1 _4 {In order to use this type of internet traffic, the affiliate can sign up with a number of different8 E% g- A7 g! i8 q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 U7 n/ V R# d6 A$ ]
MediaTraffic, and AdOn Network.
9 ~$ n/ s( B) z8 a$ i& N# j' NDon't popups get blocked by pop blocker software?
v, M% D |! }6 Z# {No. Popups are served in a new browser window as if the visitor had opened the new window
7 e* m. i9 c% ?themselves.
" d+ t+ d) Z+ Y0 }2 n- jHow many popups get served to the visitor?5 H: H; B8 a9 X `9 P; |
The number of popups served varies depending on the PPV network. Some pop more frequently6 `9 `* I9 G- X5 K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: e% u0 c. ~0 u7 b% @serving this kind of advertising, so they have to toe the line between keeping their software' ]& d8 Y% N. V3 T3 Z% h
downloaded and still making a profit.. w& v! o2 \3 _* v- v8 d4 E+ h
Isn't this type of software bad? Why would anyone keep it on their computer?
3 R, l) s; M/ P* hNo, this type of software doesn't harm the user's computer.% U" ^, ~% N6 T8 ]
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 s* d1 {9 i4 r- [' M6 a+ ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 Z, |- `7 {5 ?8 p+ t$ n
that they can continue to have access to the incentive.0 f# x% A2 G. T. O: a0 V! ~# I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" a" m% I% r8 {How to Get Accepted into a CPA Network8 I& w0 T2 F3 i0 u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 s- ?8 N# P& @" z
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 \1 e/ T( Q& f
different networks.
& B5 l: Q& d8 b5 k- A$ j6 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# ~4 \) ~1 |& X8 q5 D1 [0 Napplication and be as specific as possible about your promotion methods. Usually some time after
$ q7 l$ p1 V% k$ U! E7 D6 _; S& jreceiving your application, the company will call to interview you. The phone interview is a critical
) s% t' o5 A, N* j: [part of the application process, and most networks will deny your application outright if they can't get6 q" s+ w( }/ j& V: v& E9 C+ C
you on the phone.' n2 c+ X* x" d/ `" q8 h
Often, the person who does your phone interview will actually become your affiliate manager after. y& @7 U. e# P! E$ C5 ~
you get accepted, so it's a good time to put your best food forward.; Y! E% P+ T! b7 D, [- M7 s
You might not relish at the idea of someone grilling you about your internet marketing methods over
" h8 I4 z: M" H" A. ythe phone, but trust me, this part is critical. Have answers in mind for the questions:& L/ |1 j& b' J) A2 ~( g
What methods do you use to market offers?
+ g& A/ S- U7 S2 d9 z2 p' P6 HDo you already have a website you will be using?
m4 @# R4 a% dHow much is your advertising budget?
& H& C7 ~( Y" p1 HWhat other networks are you a member of?
" m2 {; H: T2 o O% ~Who are your affiliate managers at these networks?
7 N# a- s9 f, s* C& P( K0 zDo you use social media (Facebook, twitter, etc.) to market offers?6 I" Q" [) Q: h( W5 c8 L
How much traffic can you drive?
$ b7 D W5 l7 [) s( L& l# eDo you have a personal recommendation from anyone who is already a member?0 M1 O. q' K6 Z2 A
Once you provide satisfactory answers to these questions, the network will approve or deny your3 g3 D. R: Y. D2 k) w
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! R, ~+ j$ F8 X, @2 Y, Z5 ^ Vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
" i- I$ e$ W$ W# E1 t# \8 \6 rfor the network can be helpful.( ~' t* L. g% g; {
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. ?3 Q. I- w2 K3 x4 E% I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" [! f4 G8 C4 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% R _9 l* ~6 w" L- T( z& B
people can open a lot of doors as far as networks are concerned.# L- x. L& i- a/ V
After You Join a CPA Network
1 E$ i2 Z! J" H: GOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. e/ ^& T ]) z; I/ c; |and make an attempt to get to know them a little bit.8 [" Y. t5 Q! C$ N+ ]
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# v# C: ^$ P& Y" G% @+ t( ?; I. hweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ ]! C9 S5 i0 d* r3 a( j. J3 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( W4 [0 B; M' I0 f6 k5 c" ?5 Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: q) Q! s# F+ z& H( |# xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% t0 b. ^* e$ _0 jemail.+ \9 }7 T1 g; ^- @8 P
For more helpful info about dealing with affiliate managers, check out:
) Y. {" z* D* I- |6 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ b; q+ y) x# A i6 Jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 _ b9 @4 d ~0 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( l* }0 X# M: u- U0 w
Set Up Web Hosting& g& R5 p9 P6 G" E# |' g) z% V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ A. K, q8 y1 w+ E& kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared& \1 G4 {( Z9 k" ?; N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' e9 d. }" M; Mwhoever else is on the same server as you.$ [0 K5 v& {* }/ u2 T, i
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. n( h7 N# {8 ^# }
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 {1 q4 N T- ?seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) }$ J& @! j) i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 m6 D% B$ v' g) |9 K7 E4 Ohouse full of roommates (hosting customers).$ D1 X% T; T0 T' ^! Y, p4 G
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 g; j" Y' i" \5 J. q+ n- f: Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will' o% z" j$ ^7 O9 N, p1 o
fit., C6 T( R, x: c7 [4 m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
# ~" B5 u/ o: \8 uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
( ^7 L) r3 _, f. F- p$ dtheir food. Everyone else's food in the house has less space to take advantage of.
+ r8 |, p3 Z) CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. w* J) k4 {% f+ _
any type of hosting this is a bad thing, and especially while running PPV traffic.
) O& i: o* w& F' T& _In the case of a virtual private server (VPS), everyone in the house has their own designated space7 R2 K0 z, b4 D
inside the fridge to put their food, and other roommates can't come into that space. The server is5 G/ t9 Z+ F( q' `
partitioned, so that each customer can only use a specific amount of resources at any given time.
+ ~3 x* o8 g$ M" D/ C- qA dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 S( _3 m7 y0 A( r# ebelong to you and no one else can use up those resources. This makes it possible to serve much more
& v+ l7 G# N+ B" ]; u2 ?traffic, faster.
2 _- T8 T" N: v. A1 m, Z8 CAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; q& H3 I' S* g8 r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. J4 x* r# [( @* h3 j" I
here:* p% g, I+ y! Z, S1 }/ l+ \
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# T1 \& @; \* N$ T6 C" N- T* F
VPS&highlight=hosting
) f Z" \, ^7 G4 ~' k/ U' k% e- zDedicated-Hosting-vs Shared-Hosting3 M! P+ ]6 \; @, c/ x9 V( n3 p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 q6 }; d9 d2 m5 d. y) X5 S( q
Hosting...Your-thoughts, \* x8 c2 i3 \6 G9 p- `- ^! C8 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! `8 l4 {. d4 ]8 t
Hosting Providers for PPV
8 C- W- H9 c5 h$ k/ l! \9 EBeyond Hosting
' q+ @+ o8 J" ?" ?4 K6 Y2 Y/ A/ ohttp://beyondhosting.net/
, |0 W6 H0 X3 w1 d. oWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: _6 F( L9 p" Z3 y. w. Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. O! o3 \$ m& |1 Ydirect linking with PPV. Also, these guys provide great support.6 A' u7 W7 ^" T2 U t5 D {
Prosper202 Optimized Hosting- v. P2 q) L1 h3 ?, u3 g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" c" O7 [' l. i5 y
CPVLab Optimized Hosting
6 A' G* ~& m3 |) [1 J, h3 y: whttp://beyondhosting.net/CPVLab-Hosting/
! B+ _, l5 Q Z5 F! O7 ^) |Domain Names for PPV0 Z# \1 z/ K) f
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ v+ w/ y) s. H3 M4 W2 w
where you're going to host your tracking software and your landing pages if you decide to make them.
% `( H. e7 e* r3 MOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ f C$ e' o6 U3 u3 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 _! S( ^+ h t
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 v+ f2 o5 r q; ^8 l- O2 _( ^% @
term or build a whole website.
; H+ ~ f9 u. B" M4 ^4 u/ CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install. T% P6 i) H$ {3 i: r# z1 v
tracking software on your domain. This is really important, because it is necessary to track your1 Q$ ~* ~. A/ w2 K: `* F
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ w3 d, F9 P6 O/ r5 h; ^tracking, it is impossible to know what is working and what isn't.) j8 X7 P, M3 a7 `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: ?4 b G2 P# Q, F$ U1 H7 F% u6 kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' n+ V; ~, P1 O- g5 d5 B
Prosper202. f k: E8 i, }$ }
http://prosper.tracking202.com/apps/# K x' t) G% Y- z) n: O! d
CPV Lab+ S) v t$ T8 m+ d! R8 F
http://cpvlab.com/8 w% N% D8 E, j. O6 T% g9 S
CPVLab Help Videos
1 d, {% A% p1 Z5 ]3 n9 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 J' M' U0 O+ j- B3 R# T6 c C- {- XAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an! }0 e5 V! `# S7 a
industry standard.8 O6 k5 Y+ v' e; x0 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 p8 T$ q7 x- }
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 H, y' r- N: b: C8 kgood support if you have problems with your installation.
% D6 |+ o' L6 Q4 ?% u0 v7 d4 ~Tracking 202
$ P& _" _& f& ~4 T: C! U8 C( I! OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 r0 K5 u0 C2 J& U2 Qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" q2 s1 O- f6 b; F
area.# |5 r$ T$ [7 p3 u. V- a! d; T
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( a: h3 q# M! R3 P; E) g" W/ cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% q# m A7 @9 z, i7 ~interface, and their hosting.
9 U8 _$ ^) ]6 r% U6 X# d% k3 xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 k2 g7 p: d! Y! T8 Qand targets which you are bidding on. Leaving this up to chance in order to save money could4 [% Y& w$ L# m: z1 f2 k! `
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ N7 H2 S0 A# P/ i8 @were using.$ [& ]7 v+ f% z
Choose An Offer
7 c- }8 f4 ^. p) L6 G0 QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." v( v8 z- e7 R( o. M* J$ K
Lesson on Offer Selection1 q8 f6 _& R/ a, j" E1 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, R# m7 c* s w0 V! F/ LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- W8 s& j. a* a# `) u0 |
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 C8 z& z1 {' i& @' W; [
LeadImpact as the traffic source.# I: F3 ~) B; \- M) |9 z
Now the best way to learn how to put all of this together is to just get started. For some variation in
# w( D+ p2 e# Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 h& {' R9 ^) d# k4 _3 K
campaign.& M( b! c- F5 k, Y, p2 E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 D1 G+ K4 F, \9 I9 \9 q* p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' I& H* M4 T0 @& f# k0 S
that all traffic is accepted.
1 z7 S4 V) e+ J% |- \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 W$ D6 U0 R! h3 v% @- N N% r oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" U$ G `) O: a5 yget creatives like banners or images specifically for the offer. p; u0 }! l- Z' r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: n9 a0 }; b" Z' Z" GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& j- a- f6 s Q1 Y% L
track my keywords. Without doing this, it isn't possible to see what's converting.
9 {3 o$ R% p' `4 m- y0 CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 M7 M# ^' Q7 C) N0 Y( g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ h" K! s. T8 z3 x, V3 K( h& U! L1 O2 mIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 G& j3 s* m$ @$ g8 }
bottom of the page:
6 \, v: f/ I' @9 {; m! O, q" G, rNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# q# J/ L# N, _1 v% JClick on the offer → pixels → Add a new pixel and this comes up:, @- i7 C9 e, q' N0 n
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 C$ E5 O5 J2 r' H2 o
from your software into the box that says 'Enter URL of image to load'.+ ?; C5 t3 T# _' j' }6 b! F, ]* y$ |
Once you do this, it should look like this:
! m4 I5 g6 w4 P- c0 M3 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 e6 \" a/ C8 o7 K0 [ oClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( g& \& f7 L) V' F( l8 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either T4 N% J, M( \% B1 e
Prosper or CPVLab.& b% Y/ d' a8 ?, u9 A" _* n9 b
+ I% O( ^$ h# x |
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发表于 2012-12-27 18:47:17
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