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PPV GUIDE [PPV新手入门][28页]5 e6 f' |$ J- z R" U/ ?" F) d
详细的请下载电子书！
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Newbie Guide1 X P; z5 C( R# Z; I y0 I
PPVPlaybook.com, Q( z! K3 x- D2 `8 f6 _
Tracy Shaffer8 i a: j v8 B5 `! p3 H# k; Y7 a9 D
David Ford
6 n+ O" X, G. s5 x& c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& n% ^3 s9 ^3 y! r* k& O/ ] aGetting Your Mind Right to Start Affiliate Marketing: U; b/ k+ ?* G4 w1 n; T) Z) _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 a" r# t$ E0 C; Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! w5 f% I) j2 R ~2 g4 G, @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 S+ y& Z V7 q2 V! Bwith any success, these claims are laughable and far from the truth.6 J$ V5 I/ O3 R7 w9 }% H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ ^! ]* @# J6 |1 m( B* w
flow management. The main benefits are the low barrier to entry compared to other businesses, and! l X8 s7 e% Y# Q
the ability for a marketer to be a one person shop and make an incredible amount of money with low% f2 h2 d X# ~: w8 f" c _) `
overhead.6 e2 J' Y7 q& U) p. n2 |
The winners in this business are the ones with persistence when nothing works, who know there's
, x8 w* G* |" `. |plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( }' U" V% Y3 c" ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& \; {9 G! J5 H4 r5 @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' R; \5 @, K$ w
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 U6 L* L0 c1 R3 W! k
learning experience available to anyone with a few hundred bucks and the ability to open an
& ]; l$ b$ B1 A& \% Badvertising account.
@& F' U7 R" Z4 X( Y1 \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& V { ^' Q {, V+ V- h9 }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* L [8 b5 V/ O% k, Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( s, U2 ~( M' S( [) Ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) R+ k3 T" E Z# a1 X7 C: g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. S# _8 ]8 r( Z5 D
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& T7 i7 P' ~( P( O6 M! X0 _2 Mstarted building.
5 T( k7 M* o$ @4 oThings you need to get started:
7 F: M5 k. K8 t q5 K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! S+ H( T6 u- X* @$ j0 n% E. y+ D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' H& z! p* [' G- e" e# `4 P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; N5 M8 l) R; F( e4 v; T! I# ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 X; N9 `5 l' O$ N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( D6 a& P- }( M. {! ^# E6 x0 awith PPV.
8 c% Q6 ^) v" \/ Y z' cBasic Getting Started Definitions4 M% x U# _3 @7 Q" j' s. ~7 N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" r2 k5 z* R' E: b- J% a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main b8 l; r; L$ p% H& b9 l2 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 f9 \; j: q& d" g8 htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- r" A0 ]% [0 C$ nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 y$ M2 }. G8 ?2 I! ]/ |- |7 c
receives a commission on that product. An example would be the Amazon.com Associates program,
' U) T& ~! G9 ]7 {6 AComission Junction or Clickbank.- t O5 I; E+ x1 F' ?3 l
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! b7 H! D6 E }3 y
an action like filling out a form, submitting their email address, signing up for a service or sometimes! ?1 h; ]- I8 S) S+ [
buying a product. An example would be Ads4Dough or Neverblue.
2 l @9 \% p4 F7 MAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% z6 h2 e" M3 f+ y; Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
) }2 M$ Y+ M$ C4 W9 Q4 v# e6 b$ xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager B C% M7 A. b! `
right from the start can really help you.
2 I' k. | O! n6 k) cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; f* N/ Y# O# V* R. ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ \6 }# s; M& A
view, starting anywhere from .01 or .015.
$ }5 p. L: d" o' w1 M) ]In order to use this type of internet traffic, the affiliate can sign up with a number of different1 V: W o' U) d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
{1 D% w) y" V/ M* hMediaTraffic, and AdOn Network.
* r2 t, b( m/ C r o. \+ X7 j: D5 kDon't popups get blocked by pop blocker software?
" a! u0 c/ F cNo. Popups are served in a new browser window as if the visitor had opened the new window
1 b4 E- T) u/ b2 p# Fthemselves.# O8 ?, K; O' @ Y% t, ?! r
How many popups get served to the visitor?8 u) a3 j( \7 {$ B' P3 i" s
The number of popups served varies depending on the PPV network. Some pop more frequently. \/ x4 m$ d' e/ c' m7 {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ ^& `6 Z' n M2 S: @# e0 f* x* Qserving this kind of advertising, so they have to toe the line between keeping their software
) h: ]8 g' I# pdownloaded and still making a profit.0 j% e9 B# m: |% v, z/ q
Isn't this type of software bad? Why would anyone keep it on their computer?
( M* ^) f% f% q2 \; s9 oNo, this type of software doesn't harm the user's computer.
7 v, u" z( n; ^ [- F( `) zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 V+ x, ]& o: y X" T. U% vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 \, K' p- t& Sthat they can continue to have access to the incentive.
$ ]6 J1 g! ^9 w( a! Y) w( v. `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# h& U4 ^, n: j
How to Get Accepted into a CPA Network6 L6 S/ r7 |8 `8 G3 H- t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 ^8 C1 Y. \' x. S
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 W( H/ c, c- U- G3 |different networks.
/ x8 ?+ x* f6 |! r9 V8 j1 xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 b j9 n1 y+ \% ~6 Japplication and be as specific as possible about your promotion methods. Usually some time after
7 O& X; z6 B: Kreceiving your application, the company will call to interview you. The phone interview is a critical
x1 @" z P8 H2 U3 [part of the application process, and most networks will deny your application outright if they can't get! n1 _. n$ T! |& t
you on the phone.( C3 Y. H- I- f' I' F- l, C
Often, the person who does your phone interview will actually become your affiliate manager after) w; _$ _/ J' s7 W: Y
you get accepted, so it's a good time to put your best food forward.
; R7 s# v/ m1 U. Z9 }You might not relish at the idea of someone grilling you about your internet marketing methods over* l) T/ ~' S. N. m4 D4 i2 G1 I
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ [, v$ \% T2 Q1 L, NWhat methods do you use to market offers?' e j0 R+ c- B3 O; e. {6 k
Do you already have a website you will be using?
% p6 z. [6 w8 s& e3 ~$ kHow much is your advertising budget?
. g% K K$ ^6 [& Q( a0 W- j0 D# @What other networks are you a member of?
/ H' x7 [; H( i7 ZWho are your affiliate managers at these networks?
: g3 r* y$ [; Y4 yDo you use social media (Facebook, twitter, etc.) to market offers?/ l2 j3 @1 `( n* z' x
How much traffic can you drive?8 `, }/ l z' P
Do you have a personal recommendation from anyone who is already a member?6 \* z5 U- Y: V& X2 t
Once you provide satisfactory answers to these questions, the network will approve or deny your# m9 \5 `! p7 }- p/ M
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- Z5 x ~+ I. t: g$ }, K" K; P" t* ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate w. G. ~6 \! m {
for the network can be helpful.# z* m. j8 n( a' A7 [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ ~! c3 ^" N4 o: I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 N! r( ~3 q) a. Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 s% H1 r+ y5 V) Q) w: n
people can open a lot of doors as far as networks are concerned.
1 I# f1 N/ a* S& _& ~After You Join a CPA Network# x/ u/ q/ v2 o) r& _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* B* L7 i4 p: N& zand make an attempt to get to know them a little bit.
* t# J( X" F+ ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 C7 `+ e+ s; }weight in gold. Start feeling them out from the start and try to get to know them. Once you get! {/ i+ O, }$ h7 m+ P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 h2 S; h+ U9 m% }5 S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; O; _/ n1 ?2 Y' _& Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 Q6 G* L1 }9 xemail.
5 }8 B* S3 _3 C8 kFor more helpful info about dealing with affiliate managers, check out:. D1 d ]" k+ H, D# N
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 o9 y& Q( i8 }# ]http://www.mrgreen.am/affiliate- ... iate-managers-want/
; o2 M( e v8 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& G1 ?2 m6 J) w0 R
Set Up Web Hosting$ @# m, Q( _- n1 Z+ S4 ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, G+ f. B' h) {1 ~, \) qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 I9 j+ ?/ l( X+ @+ L5 s0 Q. ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, V# T$ N4 N4 e
whoever else is on the same server as you.3 `9 [9 _9 v$ d# b' r
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ R. B, `& S) {, Uenough that the visitor can't close the window before your pop up is even shown. You have about 3
3 J& w, {1 i6 C2 V8 H0 gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 \( z$ n. c# \! x: B
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% V9 u8 N- b! t: g
house full of roommates (hosting customers).6 \ ^4 Z% d+ Q A
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( K& A# p/ w5 z# vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; Y2 P; U, y) w, D2 a2 s' |1 P
fit.
) o5 Z( b6 ?4 g6 M1 x" s/ CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than9 ]' r. ~& v y( v) D, a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; V/ l" F/ c5 j* O6 j- l( M. g9 c
their food. Everyone else's food in the house has less space to take advantage of.
" k- t( D s `& p+ U4 lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
: _" L8 j# w9 P9 M `# ^" q4 d+ Sany type of hosting this is a bad thing, and especially while running PPV traffic.5 B }: @) e( f7 e' T
In the case of a virtual private server (VPS), everyone in the house has their own designated space- u1 ~8 N2 ^9 B" r$ e
inside the fridge to put their food, and other roommates can't come into that space. The server is5 ]/ d+ Y& Q; O2 n, H- D: Z4 [2 S
partitioned, so that each customer can only use a specific amount of resources at any given time.
* z6 s6 |) x8 _: S W3 pA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 C, R, E+ S" obelong to you and no one else can use up those resources. This makes it possible to serve much more
3 M4 K" _" Q* v" C4 ]traffic, faster.# k8 h& p7 N5 \+ t/ a$ ^! r8 x1 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- Y4 H1 [4 a! V) j7 NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( S5 q& c, j6 K/ m' C s
here:
9 Z1 V' X3 t6 p5 B. i3 n* f Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 T7 ^% ~8 _$ Q, w2 s9 O7 @# xVPS&highlight=hosting0 T- Y+ o L% u9 j( J2 S
Dedicated-Hosting-vs Shared-Hosting
- [% r6 n. F- Z$ B! xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 i0 p' m2 i) q+ W3 [$ }& E
Hosting...Your-thoughts6 q `" ?9 F$ y" M. D" ?2 ]" {, U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% C0 n# E6 Y. G0 xHosting Providers for PPV
! D5 A, q1 h4 W3 e5 OBeyond Hosting+ }9 w: O. Y1 L3 }: ]9 l1 A4 M
http://beyondhosting.net/% S3 I7 Q! M$ |4 P9 \. }" z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ H5 T! b( q+ P8 V- Y6 r4 areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 ]' Q/ J. _+ z# ^
direct linking with PPV. Also, these guys provide great support.
. e/ t( i/ a8 Q( c X! S! _Prosper202 Optimized Hosting' o7 g" \% t' s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' l8 W% @. T: k8 R
CPVLab Optimized Hosting8 D; f3 C) N# J9 {7 Z4 l. C
http://beyondhosting.net/CPVLab-Hosting/% l# P5 N/ l* v. a3 {1 z' F
Domain Names for PPV
2 G# [ `. a. H5 @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# p# a8 G1 ?1 H6 M: Z' rwhere you're going to host your tracking software and your landing pages if you decide to make them.
( T. r! G6 o+ Q+ M1 v2 Y) _0 }0 tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 T* f G3 G2 S! ?8 V" o, b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 J! D& g3 A- @" e( X; a1 ~+ q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- ?$ ~' ~0 L! ^' R% Q
term or build a whole website.
6 K z4 r. @0 @( ]- u9 Y5 O [: TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
# a3 F( o6 q2 t* itracking software on your domain. This is really important, because it is necessary to track your
+ K) S0 P, ] T' R) yconversions down to keyword level so that you can optimize your campaigns. Without proper
' R5 `" o, X+ b1 I3 R9 gtracking, it is impossible to know what is working and what isn't.6 P0 O5 ~7 ^- C( a2 Q( Q7 _! e0 P
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( ^1 w' g2 W6 L
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; x, P/ y9 D. r, ]
Prosper202
! V! j9 o# k u" n. }- `http://prosper.tracking202.com/apps/1 q: D* E% K4 V9 S
CPV Lab/ _- ~) w* A5 R/ T
http://cpvlab.com/; I: u. @ }7 _
CPVLab Help Videos$ ^: ?7 v0 K! K1 M0 X
http://ppvlab.com/oweiw/oiurw/vdm.htm! }3 {. n" j0 W8 n* ^, N- W
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 ]; G5 |4 o# M4 \7 ~
industry standard.
' h5 p* _" H+ q. i& G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' I- X/ g3 o y8 i+ z v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# Y V- G* u$ T4 S. P# ^5 g
good support if you have problems with your installation.) H, e; M/ U0 x' ~4 G
Tracking 202+ g% k6 Z& S6 ?7 ]# ?
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 F7 ]/ n0 d. N5 s% V. J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 f2 F# C! c# I4 e2 J3 z1 u5 ~area.
! l3 k K3 l; T6 F- u4 AIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ x0 m# m- c9 U9 g. A1 e# ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( ?. H, Q, x( q. T, G" R! jinterface, and their hosting.
2 n% d' m. r3 n+ g/ b! FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
Y4 a* h. V6 E* }( U- R4 y; Xand targets which you are bidding on. Leaving this up to chance in order to save money could
4 U% |. {5 t; g: M# ]0 epotentially leave you open to huge risk if someone else caught on to what offer and keywords you& G# o) h! t( y0 i5 N
were using.$ h$ @0 a$ `! I
Choose An Offer
# ?6 b- v/ _) l8 V" R/ GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 I1 U3 i0 J- X# vLesson on Offer Selection3 K* f" D/ h3 I- M6 q% b6 |
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 y/ g* P1 V$ E e& J' Z5 EIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. s$ Q) _5 U9 N9 x* b+ J' Q, V2 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ }! y- v3 x! [& ]) cLeadImpact as the traffic source.
- Q/ m* D) N* TNow the best way to learn how to put all of this together is to just get started. For some variation in
0 q; t" }/ b }, g% h) H- dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 V9 b" ?$ [# P) f; @% M0 ^campaign.
- ?% s+ z& E9 X1 _6 ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 C: \! \) I" X+ M0 W6 k# O
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& B. S( h3 ~ o1 @3 Bthat all traffic is accepted.$ N/ b: E$ I5 r5 R2 k3 ?/ B8 W
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 X) p1 j! s5 ?- C( A! ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 R/ V( P* F- a9 a; S
get creatives like banners or images specifically for the offer.
3 I& x' \0 ^8 \, `( h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- y* P4 V6 r5 j; o: s4 q$ l, ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, z% u, ^3 @1 M# Rtrack my keywords. Without doing this, it isn't possible to see what's converting.
. n9 r% ^# ~# k0 ~3 XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 ?2 y H5 q% C* ^" y/ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% g" Z8 G* J2 S* W8 Y7 H9 k e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ f3 v" R; L+ M/ O6 g
bottom of the page:: c7 y1 G; w$ h# Q e0 _. `, r
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
r. K! E1 I' |% ?/ a3 wClick on the offer → pixels → Add a new pixel and this comes up:& M! i/ r7 m+ f$ Z- A* f8 s5 F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% s1 k" y* n7 E( h$ _& |# Nfrom your software into the box that says 'Enter URL of image to load'.. l2 J8 b W) Z% T2 R
Once you do this, it should look like this:' f7 v; X* s3 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, [2 o+ n* Q. y2 E' b2 _) mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 d# l+ l x3 p! N# \7 { N, s+ @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ Y5 i' V2 [: t$ x) s) c9 I( qProsper or CPVLab., C9 m( {( ?& ? o H. e
: b# ] P" a- e8 S! K# ^0 O5 q
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发表于 2012-12-27 18:47:17
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