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PPV GUIDE [PPV新手入门][28页]
" Y* o w. i6 k; g3 q详细的请下载电子书！) Z9 n* J6 G8 @; C! D5 `, e/ P9 {
* r' r* _5 W+ P9 e( g, Y# x7 c* T
) S+ s+ r1 U0 L
Newbie Guide, W! d; b& d4 ~; ~- a
PPVPlaybook.com5 U5 _- {" v. w3 }! l! [9 ?
Tracy Shaffer/ r4 `3 y; Z3 Y5 `; |: G B) \
David Ford
; d) M) i4 R) j6 q7 ?/ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 a4 }* j" U% h$ z! l' e
Getting Your Mind Right to Start Affiliate Marketing
9 \4 `* p* R3 k! C6 E. @% l: iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ z% J9 @1 e: {7 \ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ B i1 |; E/ W+ @" cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' n1 c2 D D8 i/ E
with any success, these claims are laughable and far from the truth.* X! Q2 y; L! o9 p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 L" G: J* P$ ]3 mflow management. The main benefits are the low barrier to entry compared to other businesses, and$ ~. s P+ ~0 m% d, D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' v8 }9 ` O* w. Goverhead.
4 `: `1 `& r0 I1 ^4 f) [The winners in this business are the ones with persistence when nothing works, who know there's
% g& P2 e! f j: _( M" _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. i L' R) F8 U0 A* p* Q# ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% t% {, _4 \7 f% z. [! Z( [8 kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 R& S/ C& M$ N) D. PMost of these things happen suddenly and without warning, and they all contribute to the amazing
) ^+ w$ X a: }1 Glearning experience available to anyone with a few hundred bucks and the ability to open an
4 P8 }0 y& C5 w0 W, X; yadvertising account.
- a& f/ J- Y0 c0 o- ~# G% lYour competitors are willing to work at this around the clock. This isn't a push button, instant business/ n2 W8 W- u0 s ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 {( P. \! i6 G0 j) n% d" ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' l. c% q5 r& m/ _" }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
_4 |% i* J+ OWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( i" V! T) w" Z9 Q* B: t$ z5 Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 _6 f! x, R1 g: ?# A2 x
started building.( \$ E% n- s1 K
Things you need to get started:
: M+ M# E4 V0 f6 _/ K" M; W- _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 ]& y+ ^+ Z9 K! S" @5 u2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ ?1 C, m# k5 p- P. K7 ^. S3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 G& @9 I) N: e/ ~# E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( v8 p6 e& c# h# v2 JThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 _8 u3 O7 j3 ?
with PPV.# }5 y0 |5 @1 m4 i' H, I- p
Basic Getting Started Definitions0 X1 F) `$ L* f( |! F8 x
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
H/ X) t9 d. r0 j2 W8 daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main O* S0 k+ Z5 \& k% |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 B0 r) u; |- x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 h6 w9 b7 {( OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, \) G. X3 x4 g8 Breceives a commission on that product. An example would be the Amazon.com Associates program,, p$ |+ z1 L& M& Q1 f4 R5 W8 z
Comission Junction or Clickbank.+ [0 }. E+ f& p' u7 ~( _' y6 P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 t: D% @4 B: d$ F( A$ gan action like filling out a form, submitting their email address, signing up for a service or sometimes
6 W' i# b- k% [2 @2 O8 q6 @buying a product. An example would be Ads4Dough or Neverblue.
3 G% b9 N6 U( K6 y3 \* t- DAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# l. a% h2 c k: }
account, getting the affiliate approved for offers, bumping payouts and just about everything else {& n Q p7 v5 x- ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 n. K( w" R8 d3 l, \8 x# p
right from the start can really help you." ^0 \) }1 v/ o3 l" I! S( l. N
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 i, y( `) [0 C" Cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 [7 F) [3 l9 }' ^0 _, r( K
view, starting anywhere from .01 or .015.4 ` x; O$ g8 x3 l: B
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ P! R4 e9 B. E: r( \& R1 {. p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. B7 X x9 E+ J7 JMediaTraffic, and AdOn Network.
& Y, S a4 A. y2 `. ~6 R: ]; oDon't popups get blocked by pop blocker software?
. o, q, Z9 T) |0 a+ T5 n, f, `4 N$ JNo. Popups are served in a new browser window as if the visitor had opened the new window0 k* k* s0 ?# i+ U( J' E
themselves.1 u/ s- N" g- O0 c' V. v
How many popups get served to the visitor?
( _, p5 l$ s+ ~- p8 Z, h mThe number of popups served varies depending on the PPV network. Some pop more frequently2 O' w5 O- D3 T" ]' ~3 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! n) l9 [/ G* x; q- O
serving this kind of advertising, so they have to toe the line between keeping their software
# y; L( A9 V5 `4 }" Adownloaded and still making a profit.8 c, b! \' K0 y4 L- @+ V" `6 y
Isn't this type of software bad? Why would anyone keep it on their computer?
* N) v" L B: H4 b8 H. m) W0 w3 s, @No, this type of software doesn't harm the user's computer.
- k3 k g: U+ H; ?( XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, c; k& W* z7 t4 m7 R( R x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 p0 x0 k) G- H: d- r* `6 A# m
that they can continue to have access to the incentive.; M$ b" w' R6 e* O8 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& Y6 H- M0 y ~; y
How to Get Accepted into a CPA Network$ }/ h) O# y% D7 W5 M' ?* @/ t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. p9 D5 J5 @6 K) X+ [to start looking for networks is Offervault which lists offers and lets you compare payouts across
E+ L0 r$ ?" l( _- l. H9 G& k4 odifferent networks.3 ?7 m. z( I0 Y ?1 d$ S1 U# w$ t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 j. `5 L8 t! f% V' ]
application and be as specific as possible about your promotion methods. Usually some time after
; C, o- u! \0 j* qreceiving your application, the company will call to interview you. The phone interview is a critical
0 _, s- }" [; f, Wpart of the application process, and most networks will deny your application outright if they can't get
1 G# A. a% C% c8 J. `you on the phone.
/ `, V2 V2 m2 e6 a2 nOften, the person who does your phone interview will actually become your affiliate manager after
8 O. O3 J7 e4 B& d1 S; m/ v0 s3 ayou get accepted, so it's a good time to put your best food forward.
: X% |: t$ [* }5 Y3 e Y, K) C/ D. JYou might not relish at the idea of someone grilling you about your internet marketing methods over6 z3 n# _) D. e! t7 X" C" U
the phone, but trust me, this part is critical. Have answers in mind for the questions:! K# C6 f- m! Y7 L- A, }
What methods do you use to market offers?
# C: ^& [: P8 W: z" ZDo you already have a website you will be using?( @0 J: X* R5 s# \' z
How much is your advertising budget?" T5 I* ]8 A0 F1 i% @! _
What other networks are you a member of?
/ ]' C+ K" T. m7 q: W7 G% ?Who are your affiliate managers at these networks?
4 G. W! O3 F, E: j* zDo you use social media (Facebook, twitter, etc.) to market offers?
" H, {: I7 U2 d. x/ fHow much traffic can you drive?
; ? W' H6 q, g6 X; v' gDo you have a personal recommendation from anyone who is already a member?
- A0 K$ N7 ^3 `% OOnce you provide satisfactory answers to these questions, the network will approve or deny your
" r* H& e. b! Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 j: o/ ?* `/ J, ?* l, Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 D4 c9 a; J1 s& R& W/ B+ Ifor the network can be helpful.
. w1 ?' Q; M, xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# @$ s7 J2 X: V5 h5 ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% t1 S& s3 I; T$ lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& r+ ?* r/ I) `0 K$ R4 H z
people can open a lot of doors as far as networks are concerned.
' p6 D3 A5 x0 U0 v4 GAfter You Join a CPA Network" r2 u: \. [- t! \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; |+ \ G# P6 J9 W# X/ B, m3 `
and make an attempt to get to know them a little bit.$ W+ c( E5 K2 N2 s1 V! c- K# F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. D8 X2 t8 s4 k2 q% X/ z# k w
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ \1 W* @" P6 L+ q" _2 z) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 b& l/ k0 X1 L& P+ K4 h5 A# S1 xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" u6 b9 i4 K6 [: v! N
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 W: n; q$ v: ]( Y. gemail.
( n. s' F" }5 r9 F" z2 b& T% IFor more helpful info about dealing with affiliate managers, check out:! v6 w4 ^. ~9 ^
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& {1 }* K6 k& q4 T- `. Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/& M: J. [! g( j7 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 A* z( m: a1 M, o8 n7 o9 fSet Up Web Hosting
* @+ O' U5 o9 M2 K% k. z# Z3 \Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# y7 j) _1 Q( ^! d n7 kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 a9 |! o/ T7 Nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: G# P2 ]+ B$ j1 Iwhoever else is on the same server as you.
, b4 u9 A1 f6 f& x. ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& M% [' L8 m" g6 R$ C% o' v
enough that the visitor can't close the window before your pop up is even shown. You have about 3
! n0 {. Z i0 d5 w! Sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 p: c, b3 H9 {( `- E& mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, j% W+ n" R/ f1 ~
house full of roommates (hosting customers).: ?( u5 l. V3 O S
In shared hosting, this is like having roommates where everyone has no specific designated area inside
! _, q% {* k" A4 B# u. L. f3 |the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" y% S( o% Y& O0 @1 w# z* I1 Lfit.
; X) m5 k. ^' \! zSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
! X! T# I! a2 i) w' V- vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate5 O8 \0 E4 o" T! ] Z/ A
their food. Everyone else's food in the house has less space to take advantage of.5 ^/ [+ g9 o+ b, C
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; m7 b8 x9 d) h3 v- J) n5 R y
any type of hosting this is a bad thing, and especially while running PPV traffic.
) s/ O8 M0 Z& l' j) i: d' jIn the case of a virtual private server (VPS), everyone in the house has their own designated space. F1 X3 q5 Y; M* K2 j& L; V( r3 U
inside the fridge to put their food, and other roommates can't come into that space. The server is
) e$ S9 V& x$ L* H: Zpartitioned, so that each customer can only use a specific amount of resources at any given time./ E6 D" g# b) ]/ x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources k a2 ^9 T" p3 r. z B
belong to you and no one else can use up those resources. This makes it possible to serve much more
: X+ y6 n' P E4 M( l& G) S% Y! I2 Mtraffic, faster.. G9 z3 p7 D2 R, {' Y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ y: d8 l* [9 u0 YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 ?' i, L7 N8 {
here:
8 H& R9 }8 o8 S) X3 _, p: \) }1 W; _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- D; l' p& t( s/ y8 d6 i
VPS&highlight=hosting
+ v" m1 G9 n9 \8 ZDedicated-Hosting-vs Shared-Hosting3 W: }0 K- s- d6 a8 p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& |, V6 K+ W, H! ]+ o1 G. T
Hosting...Your-thoughts5 c9 K: [3 l$ S. W+ P5 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, q6 @1 y- G% t
Hosting Providers for PPV
' u9 T- i* ?! ~1 FBeyond Hosting
* {- Z: d! h7 ~+ C4 x4 a; r2 Dhttp://beyondhosting.net/
$ q: n: X' M2 s- P! W& s1 [With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 t7 e$ Z( P! c( F y6 {+ preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. S4 m0 B0 O8 `1 vdirect linking with PPV. Also, these guys provide great support.5 \8 G3 @5 W% k$ S L" } ]: b
Prosper202 Optimized Hosting
1 h( u3 }/ ]) s( Z+ Whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 e. H J! |; D' z( P, g" }
CPVLab Optimized Hosting
1 b2 n+ j Q$ c2 T6 phttp://beyondhosting.net/CPVLab-Hosting/. ?( o9 _2 x! m8 S5 z! U! ?# ^6 {
Domain Names for PPV
& K) ?% a% D! X6 h x$ D1 [+ uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 s- E& V# o E5 q y$ a! v Dwhere you're going to host your tracking software and your landing pages if you decide to make them.) ]. r4 f" ]6 C" Q# ~2 f4 c K
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% `/ B2 X0 }( z2 t0 Obland one is fine to start with, to host both your landing pages and tracking software. The .com,
a0 p' R: f+ b9 P' m! ?1 I.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 m& E5 B% F' z/ d' h
term or build a whole website.+ l/ ~- X- A* w2 F
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 J$ \0 }( q% z4 W+ d
tracking software on your domain. This is really important, because it is necessary to track your
) F: a& l( J# O- R m3 L+ Nconversions down to keyword level so that you can optimize your campaigns. Without proper
, c9 W- ?2 J' A; dtracking, it is impossible to know what is working and what isn't.
* {; Z4 Y3 ?2 E2 d* ~: ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# a+ l# [0 b) y6 z6 j, k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 M7 R8 x2 r/ R; q' H8 kProsper202# [# Z1 ]0 e4 u/ g$ }- R
http://prosper.tracking202.com/apps/3 ^2 [9 b; v5 e8 h) d, E. A
CPV Lab4 j% f- K" y% |2 V3 x
http://cpvlab.com/" w" x# F' z+ c8 o; ?8 h! Q
CPVLab Help Videos
" j& A6 H& j+ ^http://ppvlab.com/oweiw/oiurw/vdm.htm/ y7 J6 h: G7 e( m$ }+ ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 u/ U( v* y7 N2 X/ g0 a- P
industry standard.
8 j# w [; _% i( q0 P) b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 m9 q/ i7 w% |% N; G9 H0 c7 w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 V( h# B# c. dgood support if you have problems with your installation.4 c) H# {5 p7 E' A
Tracking 202( s# ~2 Y! R9 a$ q( C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: w- j' n! G! @* `) x+ D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. n' H/ a$ a9 _; {* u+ Q
area.
5 O5 t; \ I# GIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& S- e7 Z: O4 u( _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. l5 E" e/ J: u8 {! @; Uinterface, and their hosting.
. p2 w- R( @6 `" _- J+ mAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
. E+ I# k9 S) O" R/ i# Eand targets which you are bidding on. Leaving this up to chance in order to save money could6 m9 P3 O" e$ C) [: ~0 H
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% ]: k3 y. X) |# B! D6 r( v) `were using.
# A$ s. u, `# Y7 {5 Y G1 XChoose An Offer. K& K! {# z/ n5 G, x* c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 a/ n8 e" L4 r. oLesson on Offer Selection4 `7 Q! q" e$ `6 r6 |% y+ H7 ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
% [, T& m: u' A# j5 qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& I E9 t- H# U* ]7 ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ N# v# D9 X- S: y! u, WLeadImpact as the traffic source.6 |6 b5 M) a' O3 d9 }! @( h
Now the best way to learn how to put all of this together is to just get started. For some variation in- `* Z7 z, |" f+ [5 i( `. J) x0 U" g
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" E' k2 F& u! h2 n: `) u; r$ y& [campaign.8 s: ]6 s- m6 s+ D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
}6 a2 H+ d0 x! A8 M1 N- i8 h( dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 p% F) A" I! u: J3 E
that all traffic is accepted.% |$ z' R& s5 z) o. H0 h8 D* y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% W0 d2 H5 ^$ ~% W/ R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" O+ g/ _' g i9 r4 _' K
get creatives like banners or images specifically for the offer.
$ a& ]4 \( a+ Q/ j) V2 |6 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 M% W5 X! D% J! r: F0 f. c. y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 t7 N, b g/ H- Ktrack my keywords. Without doing this, it isn't possible to see what's converting.6 T0 i6 |* `1 Y/ ]: c- }, \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) e" j9 ^7 t( V3 Y9 q6 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 N$ R/ T( q7 n$ cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# {2 N4 c# U% `/ f7 A4 L% V
bottom of the page:: W& k/ @, X# K! |
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 m! q, m5 f2 G' cClick on the offer → pixels → Add a new pixel and this comes up:
' C9 Z) z1 G# x' }! F: _Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 J. x/ u, f% F0 F) i; tfrom your software into the box that says 'Enter URL of image to load'.
1 L3 @2 g, @3 n, h1 _Once you do this, it should look like this:' ~2 Z, i: j, n$ P/ X3 I1 \; p! j, g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 H# W- x7 K& T' P* W5 d* d2 oClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 o; P/ O4 k) N4 {& a/ G
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 y! A5 L4 a( p( R+ O; ?+ nProsper or CPVLab.
Q6 ^# m% w- U+ D+ Q! ~2 V& z N% U9 e9 r d( i# | e0 l) r9 E3 a
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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