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PPV GUIDE [PPV新手入门][28页]
4 M1 B* z' P* A& L" j/ f* n& |% [详细的请下载电子书！6 q8 O/ L! B2 ^% k- K# q6 t8 O
5 |9 T& J; Z% G7 u
. ]8 n5 f6 F7 k/ N& a& E5 P
Newbie Guide/ v& ~* Y q8 `5 h8 |
PPVPlaybook.com
; Q+ e* N9 {$ I* w. XTracy Shaffer
; R7 I; x! B; U7 vDavid Ford C$ a7 G2 W, Y" N% T6 e& E+ o+ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# \6 |( G! h* C- x( v4 F) ^Getting Your Mind Right to Start Affiliate Marketing S4 L+ o# @8 Y2 y V
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- {1 w* ~- g+ e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, e4 H! R( T% q% A& z. |' Tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( W# {! z/ k; h# j9 `
with any success, these claims are laughable and far from the truth.. Y: J4 c) C( m: _
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: [- E/ w( J- F% ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and M5 P. x/ ~% N
the ability for a marketer to be a one person shop and make an incredible amount of money with low! j+ {" s3 @( e" \8 U" h# P, [
overhead.
* t" ]6 a) ^& R5 D& Y5 n1 ~9 PThe winners in this business are the ones with persistence when nothing works, who know there's* e1 i; Q6 x' v# `$ Y# X& T' f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# h( I2 d( s M# C$ G0 z1 V
The cold hard reality is this: virtually everything in the space is changeable, what worked today can: \* e9 [1 r4 @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 a% X, P+ D1 I$ v' X" u
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 j* y z$ o# z( [7 H
learning experience available to anyone with a few hundred bucks and the ability to open an
9 C; n0 u; [1 }4 Y: }7 dadvertising account.* `( y5 f+ X8 n* P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# F2 {* v9 P: P+ |: Q- J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ N' O$ p) c$ W4 F/ U" c) Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- S3 l' X g/ m' }- g$ dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 U! `( M5 M. C& c( c' T& M r* \( }/ xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 x5 g8 Y$ Y2 j0 c) ]; i5 B2 B$ pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 U! o; I2 o9 B; f8 t& bstarted building.
7 h+ Q! Q' b( m3 H$ C$ \6 YThings you need to get started:* c3 f3 N! c) |6 j$ T& K/ M& C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ]( P- |7 M+ ]* B1 r# F$ b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& T( S }5 Q- B0 B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 }6 p% g0 A* L' |, y4 p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 K+ [( I0 N6 u7 ]0 G+ W f9 }This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 I( u6 J' { v0 r0 G* v: S& B5 Y
with PPV.
3 N, k# Y% m* H5 b+ W0 _Basic Getting Started Definitions
/ @- H3 X6 u% k' e+ K( EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 L- \ e% u/ {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ i" X& D% O8 r, D( A/ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; O/ J3 q" W5 ?types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. \$ z' w w* a6 f0 N( c( p3 w. [& T. h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; a7 D }8 {1 y1 ~2 r4 treceives a commission on that product. An example would be the Amazon.com Associates program,
/ \3 J& A4 n# ?0 dComission Junction or Clickbank.7 y' Q' t. Z! p4 o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, f3 k6 V4 \/ z& ]8 kan action like filling out a form, submitting their email address, signing up for a service or sometimes$ [! ]8 g2 Q/ b4 y- k
buying a product. An example would be Ads4Dough or Neverblue.8 w1 g3 b- B8 q, x: n. }7 D- P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 |4 k2 @+ c) {- f1 zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else8 n3 u6 J8 b( ]% w$ H0 x/ O7 ^
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 T' o$ Z- D9 P/ k# c2 m; g
right from the start can really help you.
" K8 m' i: x8 Q/ j5 s* \PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% q6 x0 v$ Q4 o+ p- N3 din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 z, E! X* p- f8 F5 h) h; b, rview, starting anywhere from .01 or .015.5 ?5 ?' m: g! w7 ?* F6 k& y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
9 Y7 w/ [- B/ @" Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 m# k* @ W5 v) _ }, U& |* s
MediaTraffic, and AdOn Network.2 D3 S3 w, N! q# Q( _ |
Don't popups get blocked by pop blocker software?0 J) h4 F9 T4 h( x( L9 B+ _1 I
No. Popups are served in a new browser window as if the visitor had opened the new window
& \ d3 b$ D% b) \: F$ J* Athemselves.1 f/ @) ]4 t9 g: d3 S5 ~
How many popups get served to the visitor?! ~# Y. G7 _) W; e2 K+ b, w
The number of popups served varies depending on the PPV network. Some pop more frequently0 R( F( b( ^8 p& l' X7 q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 F2 ^' i7 [- x) f
serving this kind of advertising, so they have to toe the line between keeping their software
0 g3 ]# A" _4 v6 _$ @! N+ I: xdownloaded and still making a profit.
) _( Q ^! [+ h( H8 B' nIsn't this type of software bad? Why would anyone keep it on their computer?
. E5 W' J# s% b- C8 GNo, this type of software doesn't harm the user's computer.
4 X7 {. Y8 o5 s5 ]6 tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ p \8 S( y" W' Z1 r6 w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ n* d" n! f% F. O- M$ J2 I
that they can continue to have access to the incentive.1 J6 w" ~9 ]# T# q8 G8 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
L6 Q3 w% R) gHow to Get Accepted into a CPA Network
8 t# n3 Z; Z2 O& ?8 g! MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' B, O* O- V- |% L, E7 y* Cto start looking for networks is Offervault which lists offers and lets you compare payouts across2 c0 Z' T1 B7 X" k( i% u8 M6 T; {- x
different networks." L8 ?% c' q8 m& M3 r
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ |/ Q" z3 \- j- Z0 n) Happlication and be as specific as possible about your promotion methods. Usually some time after8 C z" Z; {% @: B# U4 |# }
receiving your application, the company will call to interview you. The phone interview is a critical2 O2 ]' K x8 U1 k: P
part of the application process, and most networks will deny your application outright if they can't get
; x3 f" U2 `$ S6 T/ P" [# ]you on the phone.5 b& f- ?8 |" R% O
Often, the person who does your phone interview will actually become your affiliate manager after
% s/ l& z! j$ L$ [# Kyou get accepted, so it's a good time to put your best food forward.7 E% q) w. m* B: `, s) h& l% ~
You might not relish at the idea of someone grilling you about your internet marketing methods over
/ n4 Z! l' j, n b c# [ T( fthe phone, but trust me, this part is critical. Have answers in mind for the questions:
8 e6 q9 @- B; [What methods do you use to market offers?
5 x. z; P' v/ Z; J$ o$ N: ^Do you already have a website you will be using?. d" I7 ?+ T- p) v- u+ f
How much is your advertising budget?
, u s% V: {/ J4 GWhat other networks are you a member of?
" ~! l9 d. r' t8 mWho are your affiliate managers at these networks?
6 f }8 |2 h6 r* y$ E- \Do you use social media (Facebook, twitter, etc.) to market offers?. B6 `! H8 T( r# V$ Q6 ^! G, K
How much traffic can you drive?
1 W- S. l5 |& f6 n* B* _: NDo you have a personal recommendation from anyone who is already a member?
) R' m: A# C9 f* s, A1 IOnce you provide satisfactory answers to these questions, the network will approve or deny your) F/ E; T* @" u( _0 {
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! r# S4 n9 W5 c1 F5 L/ qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
, L& Q1 \2 N, t- N: ~: ]for the network can be helpful.% \( W+ Y% g4 e1 D6 z3 s# [) E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. p6 z* n1 s1 Q2 J7 h7 ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ `% d/ ~. G% w& Y* J$ o- o% |+ H7 P H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ V# l: N i; X) B7 l: F+ c- U0 r2 ypeople can open a lot of doors as far as networks are concerned.7 l b" D' V( M: l5 M# K2 W6 N
After You Join a CPA Network6 \- h! J- n/ O y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 g* n! O! z P( X: ?. ^* S
and make an attempt to get to know them a little bit.
, k4 P" U$ D% Q# ^- T! OFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ G! W. N8 {9 g9 U5 e7 F" r/ Hweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 ]( G# X6 p7 B+ W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ ^. y/ ~- q' [% i% G* A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 G' b# W/ W9 I( t8 K4 f8 I: Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: l6 i& H l$ {) E( O# g/ [# Cemail.
; G x% D( }+ t, H( h" c BFor more helpful info about dealing with affiliate managers, check out:
6 V2 G+ y8 L0 E" Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* E0 A) q# F! c& J
http://www.mrgreen.am/affiliate- ... iate-managers-want/
( K8 J2 z% F5 U8 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. Q& N! V! j) R, jSet Up Web Hosting: W1 K9 _, K" b" Z/ h$ B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 k ~2 {+ w2 D! j
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 V5 o) M; j0 \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 b) `" c8 Y: ] b2 S
whoever else is on the same server as you.
2 o* R) d A. w* B% M& B; ^. m$ uSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' k. W, l p4 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 s& ^# X5 }+ [1 e& L) Q$ W% Mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 S: @8 P8 A* y, o6 I! c2 pTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 c5 @/ ]& z- m, W0 f: ehouse full of roommates (hosting customers).
( f* y- r, ]% oIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ h7 \, ?4 I2 Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& W' F D4 r7 ^8 U! |" Nfit.
+ v( ^; L2 J) F3 H# q; G( g4 _Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 P0 K" N9 S" f' c
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ e2 ]: d0 s6 t# S
their food. Everyone else's food in the house has less space to take advantage of.
- k7 U% s9 a# B- I5 t J1 NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
& a/ S9 ?2 G) |$ R ]1 _4 _any type of hosting this is a bad thing, and especially while running PPV traffic.* Z0 ]" n3 ?2 y% c/ l+ a
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% t1 a2 {3 {) B- P) Pinside the fridge to put their food, and other roommates can't come into that space. The server is8 w6 K/ m- g) t( M/ B
partitioned, so that each customer can only use a specific amount of resources at any given time.& S& j2 k+ h; u
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* C t( s7 {! j6 {5 d5 u9 B$ Z hbelong to you and no one else can use up those resources. This makes it possible to serve much more9 n4 n# ?0 Q6 \: [% E
traffic, faster.
& V* o& v/ Z0 _8 _# ]4 k7 \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ e6 x! q0 ]( s" V3 Z [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 L5 k% `# G# h6 F: c. E1 dhere:
, f+ |% e5 s0 Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; q; J6 q- l: l/ F( ]
VPS&highlight=hosting9 A% x4 ?2 U/ Y/ P! R$ l+ g
Dedicated-Hosting-vs Shared-Hosting
2 {" } p$ W& h. p7 K. V; \+ R9 ?. Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 m/ g) G! l$ s) v: Q$ w8 n
Hosting...Your-thoughts
) i, x1 i/ E5 [' p2 J* l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 P/ H5 G; H2 ^7 l6 r5 ?" m. VHosting Providers for PPV( }8 V! l2 J3 b0 e4 d3 N
Beyond Hosting
9 _6 p! Z, q7 k. Z) Xhttp://beyondhosting.net/# ^$ X }0 x9 d5 n& n8 V: c+ X
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 ~0 O* k% A8 r/ @1 |; m
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ y' r0 U1 x0 [% v7 D5 idirect linking with PPV. Also, these guys provide great support., h e4 H: I( p3 A$ y* t. K
Prosper202 Optimized Hosting
- E4 Z$ ^% M; P& H6 A5 ?http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- b" R; h1 T! z) S9 `
CPVLab Optimized Hosting
/ f$ Y- A0 M# p0 ?9 H2 @ Y8 ehttp://beyondhosting.net/CPVLab-Hosting/
% ^0 _* l: J) {* s5 e1 \ WDomain Names for PPV* _( U7 [: _/ \7 f# X( u
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 K$ D7 p- A) P2 w+ ~
where you're going to host your tracking software and your landing pages if you decide to make them./ v$ s* O- S) \- H4 X
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 a' M% D! K+ q, M( ~bland one is fine to start with, to host both your landing pages and tracking software. The .com,; v" M) [9 j! \6 }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- k: |: E9 ?+ E# P8 \. ]
term or build a whole website.
& N+ f5 P' {6 E( l0 ]3 ?5 A* |) D1 _After you buy hosting, a domain and get those all attached to each other, the next step is to install g) C F, X) e7 w+ S
tracking software on your domain. This is really important, because it is necessary to track your
+ W$ x9 M$ j7 q* E, _$ d& Aconversions down to keyword level so that you can optimize your campaigns. Without proper
* B6 {0 l) d6 I& N2 g: K! P* mtracking, it is impossible to know what is working and what isn't.
8 @- v) W7 h2 N- M' s' aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# o% @4 \! U7 his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 G* t- x1 N0 P: c. r( G6 S; [Prosper202
. C5 @2 C$ @! m% f, X& [http://prosper.tracking202.com/apps/
' Q4 ~( z3 j# lCPV Lab
3 a! p1 L# ?) v; z& j4 `http://cpvlab.com/0 T' [% T2 \( \: x
CPVLab Help Videos
3 [) [8 X" h# V; I$ T" x! i3 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm( C, h4 a5 j, w; t$ f+ R; y. g
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ w- w% B7 G, ~0 N) w( K: m8 \. I
industry standard.
7 H; S% m/ T, w" @3 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 ~0 L, ~7 F' O4 z% W2 {CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( Q8 |6 `8 U% i- Kgood support if you have problems with your installation., s* A7 p8 \/ E& `- m1 d2 z
Tracking 2026 {: N! |" J: W8 j j! \/ a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; J: X6 z* t6 P' b# ?campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& r! D/ i' s- f: m( tarea.
2 U1 ], J% k, x' J0 ]5 JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& ~- z% @1 S1 ?+ E9 u- @& t1 }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 F9 G P6 Q) g) h6 tinterface, and their hosting.
3 u# H6 Y5 T1 Q& {" b; w p4 [Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# P: y; D6 R1 z. b5 U
and targets which you are bidding on. Leaving this up to chance in order to save money could
! x8 ~+ o/ O- m% }6 E e, z* ?+ Tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you6 r5 F9 g! _! u3 W" h; S
were using./ V. ^# B0 d: x& S" ~* o; V
Choose An Offer, u ]8 o; p! U8 J* g# {7 z" c8 Y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* @, }2 J6 R" |: U u+ Y7 ^
Lesson on Offer Selection
, J' t. P( Q w6 ~1 Q' H+ Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
p2 V7 z4 Y& Y1 I" _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 q& @ ]/ }! c9 F4 O: |
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 f B" _+ V. i: g
LeadImpact as the traffic source.8 ~3 V- `/ o7 L- R g
Now the best way to learn how to put all of this together is to just get started. For some variation in
! W! {7 S; Q* U( q* ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 X5 ?# C9 @% r/ {5 P
campaign.0 G3 \: j! f( s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 J( r2 C) r k, _
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 z) ~( m* E( [4 t) q
that all traffic is accepted.
' O7 @$ l2 W; Y+ s0 dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, {: L: a1 i& F) l0 g. m' r* @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( m: ?7 D% d& T0 \* A! P
get creatives like banners or images specifically for the offer.2 t2 S: \5 e4 F+ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% q$ K3 H; W7 X! a- V C
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can |, ^( u: \6 W: J8 S
track my keywords. Without doing this, it isn't possible to see what's converting.% o+ }+ d; S7 k Y# z3 {4 t
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' M% E5 U( q' }" @) a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 G e1 J+ ~ ^2 t% g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ a1 _5 c2 s2 zbottom of the page:0 J9 w' q [% e# y$ k3 h7 m$ C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 \+ Q' ], |3 { Y1 k1 m1 f
Click on the offer → pixels → Add a new pixel and this comes up:. k: {2 J; N3 V( ~) p6 w# u) S7 a( |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 k Y/ j! x* c6 l
from your software into the box that says 'Enter URL of image to load'.) W6 o8 d H% \: [
Once you do this, it should look like this:0 |* [4 y; {. n# R# j7 O- {' t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 C) X, J( j, @1 z. Q) q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 x! S9 J! M, e# a; d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 u( s4 i) a7 W+ R
Prosper or CPVLab.: L/ z# y( n5 B; U, y# I+ C# X! {* Q
) x! j A; F6 I3 r |
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