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PPV GUIDE [PPV新手入门][28页]
3 {. q5 ?' p, b$ W8 S* G6 q9 g详细的请下载电子书！
+ v: f' n& e- c0 H/ ?; n, j, u+ M( Q0 U
/ `3 K& \) s" [; a- T/ l3 x: eNewbie Guide2 a$ [6 O8 o- j: L+ V0 V& g6 h
PPVPlaybook.com c1 T2 C% s. n& X
Tracy Shaffer* C$ u2 T! n& O6 `
David Ford
# ]. B D+ n, |9 B U7 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& F& m5 [4 z) t) Z7 V
Getting Your Mind Right to Start Affiliate Marketing( d2 T0 Q/ y* C C
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" \" B$ {0 d V( i! gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( M& @6 b1 I% P) x, ]7 X# V! ^you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ J1 e$ X7 Q. T
with any success, these claims are laughable and far from the truth.
4 B- ]4 f# Z& x( \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" n: T3 O8 I" P( h
flow management. The main benefits are the low barrier to entry compared to other businesses, and
_/ h1 U5 `2 Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low. e9 G7 ]2 Z7 N; f+ B' ?4 x$ O
overhead.
/ G+ i8 _9 t. O& P7 W1 @6 U* LThe winners in this business are the ones with persistence when nothing works, who know there's+ F" Q' L# H1 {2 Z6 X) {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ a' o5 c0 P- v' ]2 _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 w9 P1 p+ Z; X7 Y2 Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." k( a6 ^$ o; J" Q( L, F
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 n' _1 m+ l0 y8 x! _/ O
learning experience available to anyone with a few hundred bucks and the ability to open an
6 C7 \( t0 _2 p5 g* ^6 p, L( `/ Nadvertising account.
. s$ D9 T) M9 _3 [5 c' x% }' AYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 k) f: ^+ J/ M8 T) N/ L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" C. e- l" `/ Q- L6 u ^marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 X0 q9 _0 t0 X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., J n3 V2 C$ L+ h3 W1 `
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" T F4 `( l3 T2 Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 K7 A) ~4 Z! z' a1 |' r$ }5 Ustarted building.
. y, f/ S7 j$ M- jThings you need to get started:
3 ~% V( ]) C6 S# ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ B1 f( ?, B$ T0 e# W: |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ I) V1 L2 P+ c3 R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& n/ j: F( \* _( q$ L; `- K; `) ?4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 o2 g6 ]/ z/ cThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 O* r* [3 A/ I! W$ X( j {
with PPV.$ t, c8 j; W* T& s# a8 g
Basic Getting Started Definitions0 n( }# y- A. q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 C1 Y+ [2 Y' x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 S6 v, p" R6 G) y2 `4 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 t( i1 A( Q" z# U6 J
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" m5 E3 s1 A. PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, ~$ g ^9 X) {2 S: m1 T: E) breceives a commission on that product. An example would be the Amazon.com Associates program, ]3 Y, d1 P8 u5 E
Comission Junction or Clickbank.
% g& V7 T# O& d& e1 xCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# E4 E; e! {. V1 i# Xan action like filling out a form, submitting their email address, signing up for a service or sometimes; {6 j# P& C: {# V }. o9 T
buying a product. An example would be Ads4Dough or Neverblue.) D4 A9 O0 l0 s; @
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 b3 O5 M* x0 e5 w: f
account, getting the affiliate approved for offers, bumping payouts and just about everything else# Q. H7 k3 Y u W. W1 F0 B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( A* J7 q1 S9 N
right from the start can really help you.
- L5 @( L4 n1 y, \+ [+ N9 UPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 B1 ~+ @0 S6 l& `8 N
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: M6 c2 j. G8 z' G; o
view, starting anywhere from .01 or .015.
$ h8 b* ^% ^+ y) ?% d) GIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) A: n' C- L: O5 w. l' Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* w% f2 e# O6 d2 p/ v
MediaTraffic, and AdOn Network.6 C8 Q0 s+ i/ g
Don't popups get blocked by pop blocker software?
/ n4 Z5 l! m4 ?No. Popups are served in a new browser window as if the visitor had opened the new window
/ \' D6 l& m Jthemselves.
* W( Q3 _: i6 ^0 i; F9 C: U, SHow many popups get served to the visitor?; P1 K z, y2 G3 i8 Y" I0 f( K5 N. X6 a
The number of popups served varies depending on the PPV network. Some pop more frequently- \7 o) F' E( q% M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# A+ e1 I1 d1 i9 S8 sserving this kind of advertising, so they have to toe the line between keeping their software
' Q- Y! t) b- u- R2 L2 Tdownloaded and still making a profit.) |+ A k; O3 A5 j6 u0 k) n
Isn't this type of software bad? Why would anyone keep it on their computer?5 e, B3 [: q) @( n3 T" G
No, this type of software doesn't harm the user's computer.$ q4 N! y2 A# u( c* o, g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ Q' w2 h6 `9 ]$ J- }* n9 E
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 ^9 q/ [. F8 b* E3 m
that they can continue to have access to the incentive.. M+ ]3 E! o% o; g+ x% v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ h/ n* P! D; ]% m$ h/ ^How to Get Accepted into a CPA Network) g; Q9 e& {' ^( S5 G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ t! y% B2 d7 ito start looking for networks is Offervault which lists offers and lets you compare payouts across
. }! y& s% S$ W. T4 Odifferent networks.3 P# v* s, B# Q7 x% K
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- u& Q- x; u5 f, j( |( k
application and be as specific as possible about your promotion methods. Usually some time after& M- Q4 i& ^1 Q! L# H3 r
receiving your application, the company will call to interview you. The phone interview is a critical5 J# n: {0 w" t* m# U% X
part of the application process, and most networks will deny your application outright if they can't get( N( K0 Q# s6 M% L
you on the phone.. {, b0 I0 \ p; ~
Often, the person who does your phone interview will actually become your affiliate manager after
/ M' N c) S, p8 ~2 S- Cyou get accepted, so it's a good time to put your best food forward., m- A; o& T$ D h8 z
You might not relish at the idea of someone grilling you about your internet marketing methods over1 v. R2 X1 r: O( I2 k: w
the phone, but trust me, this part is critical. Have answers in mind for the questions:; |8 x2 w, U9 O) n1 K5 b
What methods do you use to market offers?9 y5 o- t0 ?2 h
Do you already have a website you will be using?
! n: j: N4 F0 r0 `' m2 ^6 j; y( ?( uHow much is your advertising budget?( W; a/ Q0 J. a
What other networks are you a member of?
* n2 v1 e; Q1 ~- _5 IWho are your affiliate managers at these networks?
7 I. X7 v3 i; uDo you use social media (Facebook, twitter, etc.) to market offers?& E2 i2 I; W# f1 B
How much traffic can you drive?9 U" ], C0 u, ?2 S5 g
Do you have a personal recommendation from anyone who is already a member?
: |, O" x3 {) pOnce you provide satisfactory answers to these questions, the network will approve or deny your
, t! w! A, N& ~+ n# ~6 [application. If you get denied, just keep applying or call someone on the phone and try again. Be
. f; E) d1 _, [) ` I# tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 n; [# u+ K; `! L* p! W9 Bfor the network can be helpful./ L+ T9 l5 @' W3 T) Z# F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# [1 d& u' E4 NSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. S3 {. q) d+ t% u# Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: d3 ^. }3 N- A1 K [* J7 S
people can open a lot of doors as far as networks are concerned.
, h0 |% m# H' j* u- z+ I* mAfter You Join a CPA Network% D6 l% T( F7 T* V+ [9 a2 O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, [. l8 V1 L7 }9 H, Dand make an attempt to get to know them a little bit.
7 f3 ~: i/ f; [. HFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% C! }( s2 s1 a c4 iweight in gold. Start feeling them out from the start and try to get to know them. Once you get% z2 ]( p. r: q1 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ t6 F+ L6 `$ `) J5 I& I7 wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& n: |0 H0 f/ v0 B7 V2 f% X0 n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, l: i5 A3 v9 y/ H
email.4 B# @7 G v3 ]2 u( U9 `
For more helpful info about dealing with affiliate managers, check out:
* x+ v/ q# Q$ J$ V/ K2 d. _http://ppvplaybook.com/blog/musi ... -affiliate-manager/ q! J' O; a/ q, J, J# D0 O8 {( Y1 y
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 J1 W8 {. I3 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
X+ R1 [5 r( Y, x- @' ` \Set Up Web Hosting
% U6 y: C' ^- S- z) o7 KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said, ~7 [# T( Z% X5 M, ^
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: a, C- H) y, I$ q! Q0 I8 y' @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 l0 `. i0 n7 [4 G& N) Gwhoever else is on the same server as you.
9 R. |, t1 V* \% u7 e. CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 V( Z; c( W: {
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- o7 Y7 {! I% ?seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! @- Q1 ]/ [' c U- q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( S/ H' a/ M/ ~" a& R; Y
house full of roommates (hosting customers).0 U! F `! f2 L' I0 A
In shared hosting, this is like having roommates where everyone has no specific designated area inside, @+ L; P2 z' U( l8 w- Z! T( E5 C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ ~+ d `' U5 U3 cfit.
! f- F# x/ I5 c. E+ @% JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than! i+ o( m& P6 [' T9 i* I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* x z; A# r! J ~" r9 stheir food. Everyone else's food in the house has less space to take advantage of.
9 j1 ^5 q- B+ k$ e$ vIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
: H* a8 I4 w. ~7 m" Y0 Oany type of hosting this is a bad thing, and especially while running PPV traffic.
( N3 `6 V* h/ t7 J m$ k4 T- WIn the case of a virtual private server (VPS), everyone in the house has their own designated space- X/ u% \% l( ^. f( A
inside the fridge to put their food, and other roommates can't come into that space. The server is1 F/ D! j5 F. J" C/ a0 N
partitioned, so that each customer can only use a specific amount of resources at any given time.
$ z7 B i& p6 a, r: v) @2 DA dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 a) M1 b9 S$ U, vbelong to you and no one else can use up those resources. This makes it possible to serve much more
' f7 C p4 L0 S5 Q6 Gtraffic, faster.& S1 [4 T" K: y" s( U; ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 I. w( `4 X* d0 r1 E2 ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ u/ t, V& U) q% K& L
here:( q! n/ Q4 @ h
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ a! T8 m. k$ f+ x* Q( |2 q3 Z1 p
VPS&highlight=hosting
9 k9 M- m7 q2 z$ Q; T' S% zDedicated-Hosting-vs Shared-Hosting
1 n/ `3 t1 q1 f; A! A- |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& Z+ a- O* c! Q5 v( `. NHosting...Your-thoughts
0 q1 T" s- s7 W# z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" ^9 I: e& b3 ] t, c2 B L: P2 k2 t n
Hosting Providers for PPV
+ e* a7 c3 ^4 Q3 j5 `Beyond Hosting Q9 p$ S3 @/ W T% b: C. p
http://beyondhosting.net/
L1 p4 W4 T' ?( G" yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) S, y: B/ _& Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ ^$ e/ I: ~+ Q' t- p) p- V8 w& ndirect linking with PPV. Also, these guys provide great support.( d0 u _! r. ?' o, s9 m
Prosper202 Optimized Hosting3 M, z% z; E( K [9 C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// v) ^2 s0 \0 Z! x. z* i
CPVLab Optimized Hosting
, X b2 O- q& I$ f w- e4 \" {http://beyondhosting.net/CPVLab-Hosting/
/ a0 B8 @8 P9 A6 V% ?$ Q* \4 XDomain Names for PPV
0 A: x- Q! \+ u% y* iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 d* x+ _7 g% H! E/ Owhere you're going to host your tracking software and your landing pages if you decide to make them.& Y2 t. D( a9 z* u2 L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( Y0 O5 g! E; R& }- bbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 t( z! b' e/ i! L
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! F% |" H( }, s& B5 O# K3 H5 E1 @
term or build a whole website.% m6 ^2 O7 Y5 l7 Q4 n% G( E, c7 D
After you buy hosting, a domain and get those all attached to each other, the next step is to install* H: _( B; u& F
tracking software on your domain. This is really important, because it is necessary to track your
: u& v, @$ d+ k6 V3 S! o" pconversions down to keyword level so that you can optimize your campaigns. Without proper0 P* Q9 P5 O, f
tracking, it is impossible to know what is working and what isn't.
) A1 A R- y! L8 p, a/ tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, i8 v5 x4 j3 M0 ?0 |$ Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% u5 v, G$ x) }/ b1 EProsper202) Q+ ^: H; J1 j" Q7 g; N# c
http://prosper.tracking202.com/apps/
- S1 b3 v9 i3 @( dCPV Lab; v/ L0 [$ n0 g9 ]; Y( g1 T
http://cpvlab.com/
5 l* z' h0 u4 b! U4 W, \- B# @7 i1 ECPVLab Help Videos
& z# L! c4 Z( R/ \ @5 qhttp://ppvlab.com/oweiw/oiurw/vdm.htm9 }9 [$ |# K4 o0 p" j1 M* u; N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 K j! q1 X2 f* x8 y# }; V! P3 d) m- uindustry standard.
6 g% c' J# J1 ]3 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 c( i1 ~$ ^/ Z2 o2 b7 @
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' K' T! B1 ?, X1 _/ ]6 w( l5 I5 ^
good support if you have problems with your installation.
) s7 J( P% s/ q, ?" T- B- ^: n$ jTracking 202/ ]9 ]5 n1 C |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* x a( I( {& ^8 I% Q, H
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 R/ L7 l. Q' v6 \7 d+ A- y' y
area., B+ C, l% t: t( n) N* g3 D9 E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
Q7 [6 p' P" u- l1 Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ |* [ d! W$ c+ B
interface, and their hosting.
! U) K, w+ B1 j6 f6 d8 |9 [4 k+ pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ V6 ? d! c$ E# y O$ ~
and targets which you are bidding on. Leaving this up to chance in order to save money could" Y( c6 ~$ ?3 s3 `, c3 m8 R) Q; J
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& G1 x. g& G3 n7 `' x2 F
were using.
4 o* f2 j7 W$ O- S7 |- L0 @Choose An Offer
' t1 K5 k( t0 }7 zNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* c" t9 G- g3 i$ s
Lesson on Offer Selection
; p/ |+ O( N- y* V" [8 @http://www.ppvplaybook.com/forum ... on-Selecting-Offers: I' W5 u8 [8 T c; @2 x3 _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 d: |1 O" F3 g: \0 Y5 ^" I x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ E* ]9 @, c' d0 ?9 p4 `. VLeadImpact as the traffic source./ D( T) x& g# P- b/ U4 O( N
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 J! z- \# X7 L, X" vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 S* l7 O H9 y9 `7 h0 V9 \# q
campaign.
6 G- r3 g N, ]9 iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. X2 f: E# l# m$ H; E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- P% U: g! R( V/ n' @& R
that all traffic is accepted.
7 v$ r" W- s! |* h* L3 r: n6 q4 H0 ~9 \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ Z8 ] D1 a( N- h; BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' Q9 ^0 N/ p% q6 W; `/ nget creatives like banners or images specifically for the offer.$ F$ j9 G3 v/ C( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! D( y8 C! ]: [* o6 QBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; {3 m7 E. E6 F& q' ~8 rtrack my keywords. Without doing this, it isn't possible to see what's converting.
9 P7 q: ?+ S: ~In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- d+ D/ k& T* _! D( a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 Q. D+ T: x; _* u' e* `" TIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the f4 D$ t* {; H9 n/ x
bottom of the page:
6 }; F$ m6 j* _ W$ w, yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 F" q/ |6 m. B5 B! ?Click on the offer → pixels → Add a new pixel and this comes up:. ^, U4 I% x5 e& K8 W9 l+ d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' b7 E3 P" u3 ?# R% n$ H! f8 `
from your software into the box that says 'Enter URL of image to load'.
- S, Q: f/ F+ tOnce you do this, it should look like this:: a8 a% V& ~6 [0 Z5 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 n, `- m/ P1 D |% h% e0 qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* J: _& B+ S$ B! |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ ?$ b8 e' U& u0 G" h! s" O5 U
Prosper or CPVLab.* k* ?9 W$ n; G5 z" u! r. s
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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