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PPV GUIDE [PPV新手入门][28页]% J$ B; N% f( [4 x/ A8 ]3 [
详细的请下载电子书！" r. X+ G7 H0 u; h* v/ N
+ y9 o- K: q9 ^7 w' a
% _: ]; n) z' t; `. k+ a: D$ N6 }
Newbie Guide% z+ \8 I( `2 d9 J* c# C" o8 W
PPVPlaybook.com
7 y D R8 A' G) _9 I- UTracy Shaffer& ]' Y, k6 `3 z7 \ H8 d
David Ford
& K$ o9 h' O( a" H3 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 o( G6 [! B5 X; b; X4 h: ]
Getting Your Mind Right to Start Affiliate Marketing
o: |0 H4 }) p6 EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" U5 o* |/ @' T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 h7 t9 l3 y5 c% w2 v" R/ q$ A4 q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' ?2 R) N, [8 b$ v: C! z8 F& Ywith any success, these claims are laughable and far from the truth.8 e2 E3 G/ B! }- o% j
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 p* a2 f7 t8 M8 U/ E/ u O* ]flow management. The main benefits are the low barrier to entry compared to other businesses, and/ c$ K" N1 C6 y
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 u5 ^! I8 I. M; y
overhead.
. i+ ~- W2 v' V! g5 p( GThe winners in this business are the ones with persistence when nothing works, who know there's1 [9 _( ?- D% V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% Q# H# a1 p2 D/ F1 @+ hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 e- G+ h" c9 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 Q. o6 A) D0 t: V1 ?6 NMost of these things happen suddenly and without warning, and they all contribute to the amazing+ `; M x6 i+ b, G! W
learning experience available to anyone with a few hundred bucks and the ability to open an2 c9 E. N. p% }( N# m: k
advertising account.
7 e/ ?+ {/ P' }' k/ v9 J- LYour competitors are willing to work at this around the clock. This isn't a push button, instant business8 D7 t7 s$ M$ @
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 M% C2 o; |+ k: E- W' L& Q; f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 Q1 I L s5 _1 I# h1 @' [. {+ vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; h# z8 n# k, q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) F4 c2 u Z; |started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 \1 R3 h4 X/ x9 C6 c; x; J4 Tstarted building.
3 Y7 [$ y' ?, V+ m3 J3 k+ UThings you need to get started:9 [- g* v0 T2 H- `4 x0 t) M* I1 [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 u6 W0 e( ]1 ]# n7 |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# ^, Q4 B8 ^1 N l9 _( l2 L2 X
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) V4 p8 r N' E3 B' M0 ~$ i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ a! F# T p, Z7 T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 X; @/ S. j& Qwith PPV.6 u* H0 j/ }& D, A: |* [
Basic Getting Started Definitions
$ v4 g! X8 J4 K, x) c! l+ S zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 h" Q' Z, t" D" D2 f. B2 a' Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 _5 i- ?" a4 j) u7 E* v3 C$ h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& l" r! g$ Z. I0 Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; A: f( N. z) g$ b1 ?Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ D0 E% i6 o: l" v8 _3 sreceives a commission on that product. An example would be the Amazon.com Associates program,
7 o3 l/ }7 C; B) d s; I" pComission Junction or Clickbank. N0 ` }; V J# E1 ?' N$ Y; {" w
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: d9 p- Q0 H# |: T: O* W. I$ Qan action like filling out a form, submitting their email address, signing up for a service or sometimes
/ @( F* I7 G! t, V/ F ybuying a product. An example would be Ads4Dough or Neverblue.* M7 f/ m- x% z" F+ n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 f, q3 k% b8 @* [! f& F- Z
account, getting the affiliate approved for offers, bumping payouts and just about everything else" w+ l/ f" |5 _4 u1 U. a* r2 b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' M6 t$ B- w+ B% s; Uright from the start can really help you.5 ?+ A) l; F6 C' M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 l6 S8 G. w+ n7 u" b+ kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 W) v! M. {! \, ~view, starting anywhere from .01 or .015.
1 Z; y, e, { X4 e3 ]In order to use this type of internet traffic, the affiliate can sign up with a number of different: O/ T( b$ z; r& j+ c# u% q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* g, S2 e# N1 l7 k
MediaTraffic, and AdOn Network.
, j4 Q9 f6 C* c: UDon't popups get blocked by pop blocker software?7 P: a5 G& R' |# y
No. Popups are served in a new browser window as if the visitor had opened the new window+ |4 B* P1 |) _/ a- @5 g
themselves.5 I7 p O5 X# b9 n7 {& g3 t
How many popups get served to the visitor?
% c6 }( N, p8 aThe number of popups served varies depending on the PPV network. Some pop more frequently
7 C3 v0 F) F* D. A. v* s' i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 X( p" k& _" v" V
serving this kind of advertising, so they have to toe the line between keeping their software) q/ u3 r0 b" v6 d. ?
downloaded and still making a profit.
* t% c, ~, y5 N# ^8 H/ EIsn't this type of software bad? Why would anyone keep it on their computer?
% Q0 c4 V& [5 [* INo, this type of software doesn't harm the user's computer.
. ^6 Q+ j* Z6 |; T& }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, b, j' |4 S5 s$ Y1 jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so" @: s! t5 X& L* {; Y' }
that they can continue to have access to the incentive.
4 c* V7 g- a( V- Y/ n4 }7 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ y9 ]" l' ?7 k7 h! QHow to Get Accepted into a CPA Network
2 i. [5 I* U9 h; }! u$ WIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; U* `$ ~4 \3 J' ?) j/ J" Q
to start looking for networks is Offervault which lists offers and lets you compare payouts across' t2 I K! F4 S4 C# t
different networks.
3 W; }$ w- Y* E5 E% h4 d# pOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- u" o, l9 ^4 eapplication and be as specific as possible about your promotion methods. Usually some time after
& k* K2 @" A+ h& B9 n9 k. Oreceiving your application, the company will call to interview you. The phone interview is a critical
( G- ]8 N: [1 q. E. a6 V) `part of the application process, and most networks will deny your application outright if they can't get
4 U$ X) D% U- i4 l+ H% D+ Qyou on the phone./ e" ^# C, Q7 @ v+ `
Often, the person who does your phone interview will actually become your affiliate manager after
3 v9 G& O8 t6 m; I1 n# n1 m( Zyou get accepted, so it's a good time to put your best food forward.1 _- l1 K" `- e7 _4 h# A, S" b
You might not relish at the idea of someone grilling you about your internet marketing methods over
) ]" {3 `: q/ u% J0 Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:, h$ l. ]: P2 R) [$ I
What methods do you use to market offers?
4 p/ [" I- l6 Y' K2 fDo you already have a website you will be using?
4 _: E7 ]# M; u$ r7 |9 aHow much is your advertising budget?
5 H# j! y6 g* r/ C; @) ]What other networks are you a member of?
1 d; `5 f k3 E# a j# WWho are your affiliate managers at these networks?
2 J& C. P1 t3 _! V- q% j! b( XDo you use social media (Facebook, twitter, etc.) to market offers?
1 a' X" ], ~9 K j& k( N9 i7 VHow much traffic can you drive?& d; J$ [. T- P2 o9 v
Do you have a personal recommendation from anyone who is already a member?- x8 Q- ]9 e8 ^ k$ e
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 \# g8 E. m. ~6 ~application. If you get denied, just keep applying or call someone on the phone and try again. Be! `6 a: @* B7 ~: s9 F: X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ h' H% T9 M+ ^0 d- J% Y$ S1 v' Efor the network can be helpful.
2 `6 o1 D- p4 l' w' Z, nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ J% N" |3 T) `- I* i/ b* H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& U2 b5 ~/ X6 W3 P9 {3 }; {5 o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. t" p; R) w- Rpeople can open a lot of doors as far as networks are concerned.
# p0 J; Z5 j$ ]) a+ L4 `After You Join a CPA Network$ z7 V. M: \) \& J2 F) }* U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& ?7 v6 h) d" i; @3 Sand make an attempt to get to know them a little bit." ]& d8 ?7 s& B( [1 J* c3 E" y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' I0 T, _: E- K$ q2 Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 ?7 r! h% N: V7 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 q* E' z, h5 }" zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ K0 b7 q: E, M- d9 Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 l" h+ h* V2 U5 N$ remail.- q) C5 @% |7 \: ]1 W. B
For more helpful info about dealing with affiliate managers, check out:
$ i* d: E1 N7 n2 M/ Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 U p' `2 w" ]! Y9 j' D
http://www.mrgreen.am/affiliate- ... iate-managers-want/' L d9 V' W& V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# Y. J% y* j. E1 o$ D
Set Up Web Hosting# X) M! p: P# s, \( [4 R1 W8 }3 t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ Q; f% H- c+ V1 L i( P6 ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 i8 X$ s+ R9 `' y% ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 _# W9 W6 a! T$ x: b$ k( r- T
whoever else is on the same server as you.
3 Q+ n# a1 G: ?+ s4 G- o: HSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ v) }5 z- ]; _+ p# s4 r
enough that the visitor can't close the window before your pop up is even shown. You have about 3 \/ l. @2 v7 T
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# ~! O$ j7 b1 z; ^2 C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a {' u' }# T8 t" z4 s5 v
house full of roommates (hosting customers).
# n: Y% x8 A" W- x1 E: G$ d. x& D! sIn shared hosting, this is like having roommates where everyone has no specific designated area inside
8 l; o' Q$ H7 [3 N) f4 Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will5 V. x: v, w3 v! e! D) i
fit.* @9 u* i' s! M0 p8 S4 z1 b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) L/ z4 K' \2 c, h6 A7 r# zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate' F) J) r: h1 g+ `0 {5 h! f
their food. Everyone else's food in the house has less space to take advantage of.
' l- C8 }0 ^$ ~# w/ ~6 V. F* f8 _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# m$ T2 \& s. Kany type of hosting this is a bad thing, and especially while running PPV traffic.
# `8 r. U1 V u: Y) ZIn the case of a virtual private server (VPS), everyone in the house has their own designated space
4 e) D$ I4 S c; k7 a. Ainside the fridge to put their food, and other roommates can't come into that space. The server is
( M+ v2 A; c/ O' upartitioned, so that each customer can only use a specific amount of resources at any given time.: e+ S& p" D9 X, B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- j f+ N0 n4 I
belong to you and no one else can use up those resources. This makes it possible to serve much more& \+ Y4 x' Y0 ~' d" B
traffic, faster.4 U; s0 d+ V/ K4 W R; h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 f5 `8 C2 o; z+ T" E: L% U. l* P. i: e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% ^& o4 I8 f- B4 ^2 o+ |0 \here:
2 a* n: n, t" D! \# h. {; R' j7 Nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 b* C# d0 \, s7 H: O
VPS&highlight=hosting% v: p! s- s3 c# o' L t
Dedicated-Hosting-vs Shared-Hosting
% r2 W% R4 C$ r7 r7 j+ {' T% N0 Ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 L$ C; y# u+ S; a& cHosting...Your-thoughts
" W( c! ^* A* _" z/ B$ n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. G% A% w" R1 n' |4 W6 X, X
Hosting Providers for PPV( V" M$ S, M+ W1 @2 y
Beyond Hosting
6 T) l. }; \0 c3 M6 E, whttp://beyondhosting.net/
) w; m: X0 i! z5 k; tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# c% W- m; P7 j$ a& G0 w# dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 p# {% g! S* `- E
direct linking with PPV. Also, these guys provide great support. I$ q2 ^! _. A2 `* U( f+ K1 @" t
Prosper202 Optimized Hosting0 G* e& K' e) h
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/' x; {( M5 y* W- }$ k) u
CPVLab Optimized Hosting$ i3 l6 g ?) b# b& Z5 x: D
http://beyondhosting.net/CPVLab-Hosting/$ U" ?. X. n7 R# U! B- P
Domain Names for PPV* ?& |. h3 p1 [* ]3 U, r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 g& t8 }) g2 r% vwhere you're going to host your tracking software and your landing pages if you decide to make them.
# {' K2 H' Y5 kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) P2 ]5 R6 W5 C7 A! _( Q! S/ ]8 |9 Bbland one is fine to start with, to host both your landing pages and tracking software. The .com,
. P( A. f2 q5 u& V& }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 H( Z0 _& r) Bterm or build a whole website.
$ [( ]3 Q6 t4 m) x% o3 }; I) }: RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
# B5 t+ J& u+ v7 a/ S( L6 ]tracking software on your domain. This is really important, because it is necessary to track your
' [ E' G. C8 I. K4 J, Dconversions down to keyword level so that you can optimize your campaigns. Without proper
$ @3 D1 l# T7 O: n" [tracking, it is impossible to know what is working and what isn't.
. P* h) a( I" m+ P) JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" Q+ K- ?3 j; ?" y, B: }is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ u+ Z+ B- i* H; J3 U$ w1 m
Prosper202
" x: K3 Q7 b# H4 _; \ {http://prosper.tracking202.com/apps/0 B! G' W, W" g6 A
CPV Lab/ ~0 I( p( G J* ?
http://cpvlab.com/
L' ?0 l6 ?8 W/ Q8 i% DCPVLab Help Videos3 O, x' a8 {) H: }% t5 J0 V. ^/ [
http://ppvlab.com/oweiw/oiurw/vdm.htm+ b a( C; R8 G+ `6 _$ m
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 T- w7 i5 N' M5 m$ t) l* F h
industry standard.
# e. ], Y; c' s5 \" C4 W* r ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' x8 f8 s2 Z; p% Z$ O) SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" W1 U1 b. t. s& L, F8 g0 G! d
good support if you have problems with your installation.; d' c h8 P1 @0 r3 W3 Q( [
Tracking 2021 e1 Q* o* D0 _! R/ [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 Y2 ~: m8 l9 f- t/ W6 f% _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ l. u! p G/ I T2 W
area.
2 J" O( V2 I" p& TIf you choose this option, keep in mind that your tracking software, one of the most important parts of( |: _. m/ G5 o( E2 \
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 D2 {, C) l/ i2 e' O, D8 S
interface, and their hosting.6 z$ D* @4 s. n Q9 n! ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, U9 { E( p& `
and targets which you are bidding on. Leaving this up to chance in order to save money could! H! l4 f( W* B H% s& { z+ S" n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) F3 X+ m( j9 Z9 i# M! ^/ t
were using.
9 i* W; _" ?) m( C/ }Choose An Offer' J6 U4 s' E- _: D+ J( k- {5 _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 D' }: I5 k7 c/ ]2 J% ^1 p3 Q+ _
Lesson on Offer Selection
' a( j# x8 h: o& E Bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& e s; s$ `1 L5 r6 `8 i3 K& ?0 FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: @3 d1 y6 }' @" J
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, j8 P5 c4 ^4 [9 ]4 z V( JLeadImpact as the traffic source.
7 w! S, F, Q. f1 y: g; P# pNow the best way to learn how to put all of this together is to just get started. For some variation in/ Z# r3 h' P, Y) p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 p9 l8 ]0 Y$ i* U' D
campaign.* P, F, W- j J+ p/ O: w
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, u( v3 |, N" L% h$ R
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. R8 y: _3 D3 N( k* n- r1 {
that all traffic is accepted.# a! u W F$ h2 w; V; X2 Y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 o8 W: D* B# }6 J& T' H& tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 m7 j; L- y& [- qget creatives like banners or images specifically for the offer.
: H! C, t( f' f- |( @# B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( W5 T T' U- \3 i, EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 h. f K4 W( h% l
track my keywords. Without doing this, it isn't possible to see what's converting.
6 s, X' J/ ?7 F4 {/ n( iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, z! b7 w8 u' g3 L$ y0 y2 O0 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) _! M% [) z+ ] d4 }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ x. \4 Z( T; V
bottom of the page:
, S% y# u5 F3 Z* J4 BNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 j+ D% S- \" w, r3 Z
Click on the offer → pixels → Add a new pixel and this comes up:/ O7 i! x" x. |% @3 k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 w! a; m( [; d6 D: W4 ~" ufrom your software into the box that says 'Enter URL of image to load'.
- `' R* G" t) D IOnce you do this, it should look like this:
! Y. x; W. S/ H3 j1 l0 f. K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! p) N. |0 R5 h" s6 tClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 B' |/ q$ \ M1 F$ ~2 d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. c4 \, s9 U$ dProsper or CPVLab.2 [9 @/ E+ S( v" P$ y7 Z8 v
" S( m3 ~/ ~ m1 G- g |
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