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PPV GUIDE [PPV新手入门][28页]2 j; W0 P: g: r% R; \
详细的请下载电子书！0 J- y( ?( a7 V- E& T
6 t) A' f j# S1 k5 ]" ^' Q A
' ?1 g" Y G: ^ B# ~/ {6 _. D* x8 {! p
Newbie Guide9 G! s7 S3 h% s3 A8 y
PPVPlaybook.com
# x5 S, i ~) E) x* g! mTracy Shaffer+ Y1 ^2 r$ b# R6 D6 n
David Ford( i6 @$ Y# r+ q3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ M. ]0 H1 ~' u0 Y$ N/ ~% o. [Getting Your Mind Right to Start Affiliate Marketing
9 T3 z- `# T) E1 n" DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 B' {/ F9 L! E- D" R" Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( ~" b2 ^, u/ {1 hyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) r$ s" a; @ K$ l! b i& F
with any success, these claims are laughable and far from the truth.
$ k y4 ~# t; P& K5 u; nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ g( x; y6 @ {flow management. The main benefits are the low barrier to entry compared to other businesses, and
8 l2 n; M- P% E% T4 G" ^% w# Othe ability for a marketer to be a one person shop and make an incredible amount of money with low2 K' Z( J7 S/ T4 S$ Q- o
overhead.
$ m# ^( b9 i* r3 eThe winners in this business are the ones with persistence when nothing works, who know there's( o, X# W! h/ b& O: `% | v
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. Z4 \, O$ P$ z+ O. |6 J
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( o w5 p. ~- N7 P ~" t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 H4 @' F: `1 [2 U4 y) L4 JMost of these things happen suddenly and without warning, and they all contribute to the amazing
) b( a# h, }" x# ^$ M1 R) }learning experience available to anyone with a few hundred bucks and the ability to open an" |% f7 B6 |# \9 R! a* f( a
advertising account.
. {$ V4 f; f2 A( ~& X: p1 z3 HYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 k2 F' ?, L* p" d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 h7 I: U) s8 z& Q; o4 S- ~' K5 ^marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* b S# D- c! D& I2 S: A Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" l: Q/ s' ~6 X" n' I) SWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! w' c z$ ^1 Q# i1 V5 H* ^started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ C1 @" q! @4 P% y' p0 }6 m; b
started building.
- X1 l/ E e+ |0 j6 ~ aThings you need to get started:2 M$ V; n- }# W, e" v0 \( }) p
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 H4 u& \) z$ R
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" @/ |7 S: A+ ^3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: E/ i6 D/ }- P) v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# B" ^. Y4 U* F dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 w. C* \& W$ C# c# U! F6 P6 M& v8 c
with PPV.
5 `7 L" c! v# U4 z; J( J; yBasic Getting Started Definitions$ C Q5 c+ D$ r& u# B+ ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 {4 p) V& ^( L+ Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 V. g2 ?5 s8 I4 I( \. q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' j6 k7 I' {0 ^/ ^+ Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 ]6 b" `6 P& F7 Y" ~6 d+ ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% u- y, \1 F2 s2 G
receives a commission on that product. An example would be the Amazon.com Associates program,. k( _, q7 O4 f! [0 g- f' E$ L
Comission Junction or Clickbank.
% L0 n$ T' y, \; @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- }' w& U7 J3 O+ D, q; I4 Van action like filling out a form, submitting their email address, signing up for a service or sometimes
5 P" K1 p4 q! M- [4 j) X( abuying a product. An example would be Ads4Dough or Neverblue.
3 E* D5 p/ D) Z8 W- Q5 fAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; p" V" f% _- y& daccount, getting the affiliate approved for offers, bumping payouts and just about everything else) {. ? v# g. e, U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: d$ u( s9 _4 ]4 G) @; Fright from the start can really help you.
4 }2 d8 L8 J. W2 ^4 u( w$ MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& p4 C6 J% M; \& n- `& j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: F8 Q" q. ?9 D6 L, @5 C1 I$ Wview, starting anywhere from .01 or .015.
" s { n3 B5 ~9 jIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 a6 ^) R3 S/ J+ E! P1 N/ L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
j. l3 W7 y4 Y& dMediaTraffic, and AdOn Network.; l9 J9 l' ?. V# }9 `* E* p
Don't popups get blocked by pop blocker software?
. d" K: Q3 k, ^; _# b; \& `No. Popups are served in a new browser window as if the visitor had opened the new window9 _& L. N. m2 m; b9 R& }, @4 ]
themselves.% \. ?* z) v( r1 j2 l
How many popups get served to the visitor?, O" G1 e4 w: `3 \- {$ ]7 N
The number of popups served varies depending on the PPV network. Some pop more frequently+ _# Z" r- L9 I: ]4 z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 j# V* Z( R/ k8 r n" @2 }
serving this kind of advertising, so they have to toe the line between keeping their software
5 ^( |) S) u e5 W# c; } ^1 @downloaded and still making a profit.
* |7 }$ v8 t- T+ zIsn't this type of software bad? Why would anyone keep it on their computer?
: I6 _5 p( Z) p5 W$ UNo, this type of software doesn't harm the user's computer.1 v4 w9 `" F, d9 ~7 p, h+ h
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 h( [. V* s# e1 s" G# Stoolbars or videos to place the software on their computer. The visitor keeps the software in place so( i4 v k* F# L9 F- P
that they can continue to have access to the incentive.2 L, M& |, w/ e( X9 |4 C7 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. Q$ a- F; K# e) o: xHow to Get Accepted into a CPA Network
3 X% B2 ~" Z0 Q7 sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- w) D' R, J0 x8 cto start looking for networks is Offervault which lists offers and lets you compare payouts across
; p5 C! q9 J. S) l0 ~7 m3 m- Wdifferent networks.
! W- G. v+ `. o9 z4 l3 S' ZOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. M1 o' z$ T- J' l. zapplication and be as specific as possible about your promotion methods. Usually some time after
; [; L1 _( o: E6 |$ m+ P) greceiving your application, the company will call to interview you. The phone interview is a critical
5 q9 W' C/ t- P: ]+ mpart of the application process, and most networks will deny your application outright if they can't get; F7 |5 R1 T2 X6 H
you on the phone.
7 W3 m0 X) U# v( pOften, the person who does your phone interview will actually become your affiliate manager after$ d# O8 w) W8 |% t
you get accepted, so it's a good time to put your best food forward.7 J, \. |$ J0 b$ b2 ~0 S
You might not relish at the idea of someone grilling you about your internet marketing methods over
- g6 c: V# s4 c2 mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 G/ f. Q- o6 N- d( a; aWhat methods do you use to market offers?
6 T/ O* x1 C- r- q4 ~3 s6 vDo you already have a website you will be using?$ c, a: J, M1 }
How much is your advertising budget?
/ U6 j# d$ W9 [4 VWhat other networks are you a member of?
9 x5 v, [- q. h! S( q$ BWho are your affiliate managers at these networks?
" o5 R) m1 t6 k1 `Do you use social media (Facebook, twitter, etc.) to market offers?& U$ N: \4 }& T9 r: Y# h
How much traffic can you drive?
: ^* Q" r' T, L! q5 V) ]6 WDo you have a personal recommendation from anyone who is already a member?
0 t+ ~, A# t% V4 vOnce you provide satisfactory answers to these questions, the network will approve or deny your
% C1 ]0 u, D: papplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 Z" e v7 f* e9 s: g
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 N9 @% X$ {, K- k0 sfor the network can be helpful.
3 [! f! h) Z7 R2 N1 ~6 @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: x% n; F5 s" _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ `; }* N1 g' ]5 q0 S M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" U# V9 c- a! I
people can open a lot of doors as far as networks are concerned.
: M* Z0 ~$ C, ]3 `# bAfter You Join a CPA Network" [$ a, A. S4 T- J3 }1 r+ L2 n* H0 M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! Q. ?6 Q) Z4 b4 Hand make an attempt to get to know them a little bit.
9 i# v, [* G G8 m) V% nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 j x8 @6 G' _- b/ e" h, p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 k! l! c- E: l2 C0 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! e% g9 o# w& _* d) ~6 L$ I) wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ C' U# S: n5 n2 y! \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( a8 R3 {+ i; R8 k+ z1 Z; Kemail.
( P9 o1 p" r! t, pFor more helpful info about dealing with affiliate managers, check out:
}' |4 A L- w/ X. }5 C. W) shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ `& F/ m C# o. l+ Vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 Z+ O0 M) R9 \: r' E5 g9 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 J+ Z) m4 B) q( D4 J3 W! {9 }" h! {Set Up Web Hosting
+ t% _. H2 ]" cGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 P% A8 k) U O$ T
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& o1 t4 d6 [& L. Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" F3 P$ y- v3 x; S
whoever else is on the same server as you.- g# `7 V0 V% H( n( k% ?. ~( |
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; S+ N2 n7 K4 T/ P2 h9 h* fenough that the visitor can't close the window before your pop up is even shown. You have about 3
5 ?8 F m; A; R0 Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 C1 D" a, m+ W) }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& b# t2 S! X; o" J- n0 [9 F/ Ehouse full of roommates (hosting customers).
. J) B9 D v, AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ h2 D0 r' M; B) R( Y4 u" Wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will' k0 g2 }6 n$ D2 B
fit.
$ |! |* H4 O" ?3 }/ DSay your roommate brings home a large turkey. They will then take up more of the refrigerator than5 G8 C& o5 I+ u3 b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 C+ t/ B! q% G& G; ytheir food. Everyone else's food in the house has less space to take advantage of.
( z; N( I* t, @! E& _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; w1 {2 d& w. H# \, many type of hosting this is a bad thing, and especially while running PPV traffic.( W8 X/ D3 n2 @! o
In the case of a virtual private server (VPS), everyone in the house has their own designated space
, a) G" _0 h5 r8 Y9 kinside the fridge to put their food, and other roommates can't come into that space. The server is
& { }% v5 U6 ]- tpartitioned, so that each customer can only use a specific amount of resources at any given time.7 B( r% h2 B( P) N2 N- f
A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ G2 }8 _ Y5 l* e6 A
belong to you and no one else can use up those resources. This makes it possible to serve much more
; t/ R- W& q/ I, d# Z6 v4 Straffic, faster.9 I! d" _; Z4 a; }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 E3 k: Z) k' L/ W8 h4 k0 I, ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, ]" t9 o/ C! }) v8 G1 x& T
here:
+ g0 y3 O$ V% \9 ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 n( ]7 {; v' P' m/ ]: }" }VPS&highlight=hosting
& K! |1 b# S. s" q$ E0 j y( ?5 ZDedicated-Hosting-vs Shared-Hosting/ T r5 V( |/ a" L. j. k
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 u4 W* K8 }! CHosting...Your-thoughts
' S" I3 J. G- C3 Y: n8 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 b9 h/ o0 v, T4 X3 X* }2 Z! ?Hosting Providers for PPV; B; H* |: T# m7 U
Beyond Hosting8 R1 S! ~# m/ j: o- l* Y4 A' z, ^
http://beyondhosting.net/
7 |7 [6 K$ r! Z- t5 h0 rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 L0 p" m# D: ^+ ?# L6 Q. \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, w# a) b% L3 Z0 ?7 ndirect linking with PPV. Also, these guys provide great support.; i2 ?% W% V7 `! F7 c
Prosper202 Optimized Hosting5 _1 G( z7 G! B0 ]. g& ^) y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* {3 ]7 J- i# r! K# jCPVLab Optimized Hosting
- D9 a O. d' I8 A/ ?6 @, Whttp://beyondhosting.net/CPVLab-Hosting/; @& S$ l" v/ @5 F
Domain Names for PPV
! _# O* f! |" N$ u$ xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- _ Q2 b- D4 l* ]6 ~8 F5 D$ o6 Mwhere you're going to host your tracking software and your landing pages if you decide to make them.
4 A2 s! Q: ~+ ?. q4 U( x6 XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! x/ {7 M! T( |2 x5 fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
( e. o+ _9 A+ d% z$ \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) @; k" f9 w2 u% R
term or build a whole website.
a5 A8 H0 ~. l0 ?. J2 z6 lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
% O8 `3 W/ c3 u- Q/ Ktracking software on your domain. This is really important, because it is necessary to track your n" s' g1 W- I: w4 W0 _1 V
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 U" u8 o3 a0 L3 _tracking, it is impossible to know what is working and what isn't.
9 C+ K2 h3 J6 a0 l0 ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ t3 `0 L* m. C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ N/ {$ }1 j- Z4 L) \2 tProsper202% U- O8 [8 m, O: R& c
http://prosper.tracking202.com/apps/1 x( c/ k0 z0 J6 T& p$ y
CPV Lab$ x: K$ _3 u$ R* Q B) W- e
http://cpvlab.com/
4 j! D8 p$ q3 `& t! jCPVLab Help Videos
k7 i" Y' p; |8 khttp://ppvlab.com/oweiw/oiurw/vdm.htm
& ]2 d! w G9 ~$ I6 Q8 tAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 b; }# q- |0 o2 Z; E2 V
industry standard.+ W" H) i. x8 m7 ]- V4 L* S; x* g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: r) a9 _( O- d; ~# z% L, F2 ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. e. ^# A( g2 O% w8 d
good support if you have problems with your installation.
# p& F: u; n* [+ [0 b2 N% _5 c( E% tTracking 202
/ C6 C; `# T2 K2 E4 t; O( QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, w6 E4 p& V. N6 V% `3 I- Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" J/ w1 [5 J2 H8 A! f( Q
area.
( [$ {1 k4 E( y+ _: wIf you choose this option, keep in mind that your tracking software, one of the most important parts of
4 o! }6 l3 ?( X' t4 Xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 E) S: S/ Y/ T( u! n# winterface, and their hosting./ b) [4 [ W: _% V5 s, F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 q `' @+ w* H1 [& m
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 j# O6 B) k3 B) O9 R. y1 Y! t# dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) i, Y1 f' ^/ f9 p: Z3 K2 S) owere using.
/ m) T% p" f+ x$ @Choose An Offer
( A& A. h+ ^& N$ ^" qNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 I8 m' O. ?. d6 P8 \, r8 Z, d
Lesson on Offer Selection
6 H6 C* p. _3 \ v* U9 l9 ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- H `# h9 B' e7 R' J
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( Z, S" O2 x/ g2 n1 }( J
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& |% D5 m% K$ [) uLeadImpact as the traffic source.; N) P! ? o ?7 w" z/ E
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 g9 t$ a1 ^) Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 u2 h/ u( c- q5 U, tcampaign.
- r& h8 g5 r- V2 a* y$ }+ [When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. \; ~- |2 Y6 i6 ^6 N7 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 H! u) `/ L/ Othat all traffic is accepted.
5 z1 R, q8 I/ E* {2 N1 W3 W" I2 ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' G, n8 J4 [3 f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# ]% I+ H" T1 M* N( g! ]8 G6 Q
get creatives like banners or images specifically for the offer.
* L% S/ g) g7 p& T" y$ U8 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 \' K }' L- N6 y- |4 uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ D, I0 `) i( e
track my keywords. Without doing this, it isn't possible to see what's converting.! s9 x, C7 W% K
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 R( e$ c* H" K: @1 z' |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! E* w0 Y# j; v/ P ~
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) ~; X4 n) C1 D% e
bottom of the page:. h! f9 J# u) \* {- g. k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* M! Y6 M4 N# L- D8 k
Click on the offer → pixels → Add a new pixel and this comes up:
2 ~) S1 Y7 {( Z2 _Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ o1 C0 I5 n1 [
from your software into the box that says 'Enter URL of image to load'.5 [! o6 t: S) _# f1 m- T3 t' i1 j. R9 }
Once you do this, it should look like this:8 }) U9 j, W' ]! ]3 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: V+ z' _+ S4 x% E6 p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ q% k4 v: O8 y. X! D: X* n1 M3 wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- C) n( G( z$ h/ P {& xProsper or CPVLab.8 a6 n+ u) A% X, _. P# F
2 G+ Z7 K$ u. Y2 c# o) W2 t
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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