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PPV GUIDE [PPV新手入门][28页]
# m5 g( p' @, I, o, }详细的请下载电子书！ z0 ^7 D3 S S
' ?% Q3 y, V# x; r' N# j9 `! x, O: u; c" M: S7 [) \/ L
Newbie Guide- ?# ~( q" @$ }' G
PPVPlaybook.com
; b% Q- E4 B* s7 `% G8 R' nTracy Shaffer- e) D0 g) H: b+ D
David Ford9 D }2 \( o+ ~ f% \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 V# M7 u: S, _/ t
Getting Your Mind Right to Start Affiliate Marketing
3 _5 k4 e4 ?& j: `! L1 i9 i* G' }0 KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# k. N9 M. b9 X6 a5 a
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 ?3 }) m" N) R8 q3 p
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" Z5 U/ X& w# q6 [3 S. B. [with any success, these claims are laughable and far from the truth.
8 c' h5 g; z9 }! gAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. V; ~- B7 b- w) C0 T5 _9 t# ?( ?) T" ]# gflow management. The main benefits are the low barrier to entry compared to other businesses, and/ V$ @5 B( u8 v/ |# _( i r+ d
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 c7 O. Q! O4 {5 Q0 a }overhead.& F+ k& E3 A( L8 J* C
The winners in this business are the ones with persistence when nothing works, who know there's; S8 c1 F" c1 p) I; D" p6 V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. T. N1 T0 p [' j2 ], ^6 z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
, I$ y7 H+ P- W6 G/ ]7 L! ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% F7 D4 o1 e! K
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 q z! h, U5 B l$ ^- glearning experience available to anyone with a few hundred bucks and the ability to open an! R4 q3 C4 M( r& }9 o. m
advertising account.
8 O8 `1 q( j* y6 q7 A$ EYour competitors are willing to work at this around the clock. This isn't a push button, instant business0 V# O2 f+ [; W; K; j+ `' _
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 e' e* \' h: B/ ?8 y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; T9 S! ] [! ~1 K+ f9 |trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; O f8 m1 C/ r, \With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 v- T* M6 I8 [8 j+ _" Xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get8 E! e2 _5 p9 ~6 W) d1 v
started building.% l, B( n; d( S; G
Things you need to get started:
, d9 j' P7 C7 F! ?9 f- M+ p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 s% _% O! v' s; b* Y# R$ h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. t$ U, z( ~( j: P" y. E( F3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! M4 X7 n9 _+ W+ w- E: v) b- Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! L8 G* H# a" T. u) `% h! q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 u1 x- l6 u. m* I# |with PPV.
) U5 Q) ^$ ~1 S9 a) _. DBasic Getting Started Definitions
+ Z9 C& n( A8 c$ ]7 v$ EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 H0 n' ?% c/ Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* l7 @4 g. S% B3 g. ], S3 [" p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! S+ ]! A$ v& @' S) {9 K& Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).& V; z3 D, I- N" J/ G" g
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% o- A+ W! R$ N' w
receives a commission on that product. An example would be the Amazon.com Associates program,( r8 t# z6 i. g5 q: p2 s0 z
Comission Junction or Clickbank.
7 D* K0 ^" A" p; a/ ^" `* F" ~; m3 ^Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 p" w7 `/ Y# M8 A0 ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 ~! ]+ i1 Q& e1 H
buying a product. An example would be Ads4Dough or Neverblue.
3 X$ x% m) E9 L: z# j5 O: U1 TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ A; l) {" y1 N; O8 X6 kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else- l/ [+ j* Z* ^. T9 D b% {8 D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& a# D' f" H6 f0 Gright from the start can really help you.3 E9 u6 v! H# r9 P# j
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' B8 c, m! a5 n/ ]7 I) y$ l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# R2 N8 m$ Q9 s" C. zview, starting anywhere from .01 or .015.$ W6 q G3 i- z! S. {" g0 H4 }
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ P$ \. {; F4 c9 E7 x8 E: |: w ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 N5 [$ J0 Q& A' O) Q/ Y7 {, IMediaTraffic, and AdOn Network.$ `9 ^' \$ r8 T
Don't popups get blocked by pop blocker software?
9 o4 v5 t4 N1 O/ N1 ~! oNo. Popups are served in a new browser window as if the visitor had opened the new window
! _3 [8 h N( @' p7 ythemselves.
$ w F; Z- l2 I" u. HHow many popups get served to the visitor?
5 ?: c4 O5 Z; p! vThe number of popups served varies depending on the PPV network. Some pop more frequently
5 {3 ^% R* d* }! {* d3 N2 f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! R. |! Y7 W5 @& pserving this kind of advertising, so they have to toe the line between keeping their software6 V0 X/ H3 Q4 x4 |* ?% E& ~% n) T
downloaded and still making a profit.
( q, `# d& i1 [7 yIsn't this type of software bad? Why would anyone keep it on their computer?
0 X+ k2 s6 H5 C% U) a# _6 ~5 K& K0 FNo, this type of software doesn't harm the user's computer.4 \- c2 P$ |7 q0 p @# s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 u3 v9 }, d) h# vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so% Q; q) I- A% v8 `+ Y2 n
that they can continue to have access to the incentive.4 v3 n9 C" r) J( |# [/ Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' e5 o/ q0 s0 E6 h3 XHow to Get Accepted into a CPA Network
- F2 O, f7 K% v4 s& QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& g% s* Y) W m$ _
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, r1 C- A/ [5 N1 n" \different networks.
' V: {8 c; P; o* ]Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 }. O. G4 ]1 i
application and be as specific as possible about your promotion methods. Usually some time after! n% K( b* a, _3 j/ L
receiving your application, the company will call to interview you. The phone interview is a critical. p$ R V% D" G6 ^( b4 W# T0 Z4 G
part of the application process, and most networks will deny your application outright if they can't get5 V7 q- s g. `1 C3 ^0 O
you on the phone.
. z0 P+ `4 f0 Q* lOften, the person who does your phone interview will actually become your affiliate manager after# ]2 s- q: C7 M# ]$ J
you get accepted, so it's a good time to put your best food forward.
; n- c6 K# n% A0 c1 ?You might not relish at the idea of someone grilling you about your internet marketing methods over' p+ V$ I# ?, P/ t. X$ r5 J
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 q$ G: O$ s% a& ]) M5 W6 \0 l* dWhat methods do you use to market offers?2 K+ M6 B5 R, W" u0 g( [9 V9 H
Do you already have a website you will be using?0 D7 y, s1 A0 M& K C
How much is your advertising budget?
2 k5 o$ M+ V* FWhat other networks are you a member of?
6 q! C }& |+ NWho are your affiliate managers at these networks?
3 \# v: b- Z* w- zDo you use social media (Facebook, twitter, etc.) to market offers?
+ g0 \- T5 L( G: y3 G) hHow much traffic can you drive?+ M( Y" @. A5 a$ ?
Do you have a personal recommendation from anyone who is already a member?4 [8 d5 B9 f6 }! t0 r2 e
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 \ I8 W/ _7 Z# l! o' Fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. i: w2 G3 E9 m. ?* m) M5 m8 r# \4 epersistent. Also, getting a personal recommendation from someone who is already an active affiliate& t/ @4 A$ [; m: v
for the network can be helpful.
A7 u8 G' P$ o _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* s+ U' N2 z, z* USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ {0 S$ M1 F/ H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ d7 ]/ \5 K# q7 f; i1 S# xpeople can open a lot of doors as far as networks are concerned.
) N3 r: @' S( v8 C& q5 H9 ZAfter You Join a CPA Network- b* m# w$ K5 U! \; U4 p5 T a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( f, J1 y/ b, n, X2 F
and make an attempt to get to know them a little bit." H9 C! S3 v$ `2 ^2 W- v/ b+ g7 q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' m" h$ k3 n3 F o7 Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ I* w! B+ k( k3 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* u r& Z) G4 P1 \( Y$ i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ _, O2 q( s7 ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- ^/ g+ ?- a1 l6 L8 g; c( s8 ]* oemail.
7 u5 @- p; [9 D2 P# L+ J) mFor more helpful info about dealing with affiliate managers, check out:
, b$ d2 u- ?$ o6 K9 R* Z/ ]* \http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" H6 L% T% ?1 w4 G8 fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# J4 W3 f, L5 c' s: M6 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. y% M+ Q- v6 C+ O8 j. n% U+ D$ T
Set Up Web Hosting
0 G; j/ X w% f3 L1 F) d+ x" J" fGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: [9 ^+ }& Q4 [2 A6 m7 ^) L. [
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 ?4 R5 {6 ~1 vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 B; ?0 n+ O7 {
whoever else is on the same server as you.9 z [3 A! A% t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, Q$ J+ n8 K& L; X; Z$ x" A4 {enough that the visitor can't close the window before your pop up is even shown. You have about 3 C" U# G2 `' [2 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 ]0 S: S3 H7 m7 d5 l. z* M
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 O' q; e) q1 D3 M
house full of roommates (hosting customers).' A7 S% H% }, X. I- W( X% h2 k
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 Z) m4 Z# }0 _% X
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 v) ^; B2 t5 K" z$ g# }" z* bfit.8 K( g7 _3 p$ b8 Q3 [' d
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 {# h% {* z/ Z9 c
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) u# {, @7 H5 X' f# jtheir food. Everyone else's food in the house has less space to take advantage of.- H, q' a; `& d3 n
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ n& _2 P5 f2 c: G; Gany type of hosting this is a bad thing, and especially while running PPV traffic.
9 U2 i, v5 s. _4 `3 LIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ ]" F8 e H) ~inside the fridge to put their food, and other roommates can't come into that space. The server is! I7 y4 P' I% d l: i3 Q
partitioned, so that each customer can only use a specific amount of resources at any given time.
* f3 U4 m! l# p# i, sA dedicated server would be like having the whole fridge to yourself. All of the server's resources7 y* n6 {: V# F) ~$ C
belong to you and no one else can use up those resources. This makes it possible to serve much more5 g6 ]* `. c/ T" y
traffic, faster.
0 r. ]% R' x% a; HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# n, n, o2 }. W6 a: v1 A$ PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 m( Q0 I L! Ehere:5 K. H( d* }7 |5 E+ d7 _
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. h1 L# q2 n; w& _/ w. l
VPS&highlight=hosting
4 l. R8 E* Y& @' S! t2 ?, EDedicated-Hosting-vs Shared-Hosting) s( z% h L7 T$ i# V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- f5 J, C* S# W8 V
Hosting...Your-thoughts/ C# @4 h3 z. Q" I( W& x0 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( Q* t% V: }! i/ ?6 ^Hosting Providers for PPV4 Q+ C) R \' `& P# l# S
Beyond Hosting
8 l' O* E, N4 Y6 I2 W, ]http://beyondhosting.net/
9 x; V# l( @& E1 O; {1 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 R* p; O/ P+ z' B% I; rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; I& `$ G+ D. n, Idirect linking with PPV. Also, these guys provide great support.$ Q4 j' v }& |3 ` b1 _ c- {# r
Prosper202 Optimized Hosting& Z: T! ^* @& _
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% I7 {- m) y% U4 e$ b& F
CPVLab Optimized Hosting% q/ X0 w. s$ Y# u% P8 B7 F/ }4 ?
http://beyondhosting.net/CPVLab-Hosting/
+ V% V. ]" \4 @& aDomain Names for PPV
, E0 U7 T2 H- {$ zOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 f9 }- y' y" }& m1 U( V. _1 D
where you're going to host your tracking software and your landing pages if you decide to make them.
7 `* h$ b# j4 P. f* mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. [* ~0 u9 E6 s. q2 t3 ?% abland one is fine to start with, to host both your landing pages and tracking software. The .com,* s# X1 M7 t5 W# ^& g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& l8 J( K: o7 n
term or build a whole website.$ l8 `9 ?. R h' k I9 c
After you buy hosting, a domain and get those all attached to each other, the next step is to install% l& u- M' b; q( J* D' f2 \0 _
tracking software on your domain. This is really important, because it is necessary to track your; L* l% o; L4 T/ o( ^6 {: H5 f0 f3 \
conversions down to keyword level so that you can optimize your campaigns. Without proper6 p! Q# k7 W, S' {
tracking, it is impossible to know what is working and what isn't.
) ]; C1 {% ~; E0 s. e# b7 G# kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 R/ |; Z+ m0 ?- o! Mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; c7 C- `& _, d; OProsper202# Q/ g N* C; x- N
http://prosper.tracking202.com/apps/
! y& v2 L, v& C# iCPV Lab
( H7 v1 a- e& ?0 r) Ohttp://cpvlab.com/- `- N2 M, L* t2 {& ]- J( Y2 a
CPVLab Help Videos$ e2 ^# t2 ~6 \- M" ~
http://ppvlab.com/oweiw/oiurw/vdm.htm
) o, v. |3 r6 Y# Q: kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 h8 `! |+ [" c2 c) e5 C* ~
industry standard.
9 n) o& t6 i2 ~9 c& ]! n0 ]" [4 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ z5 S* P8 H3 \4 DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 O9 P; H. `8 l/ E3 r- i5 Lgood support if you have problems with your installation.+ h' @6 Y# ?! \4 H( t( e/ ~! l
Tracking 202* C) t6 X+ e$ i8 L/ s4 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 H! Y5 p% {8 \3 v1 k. p) `& ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. m% o1 A$ M+ i7 a) f+ E0 I# aarea.% i% e5 e& K7 J1 q
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 b; E$ S- Y. n3 O1 `- b4 {. R$ t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 o; J3 [; m. e0 o( E$ I5 i. [interface, and their hosting.
. E4 W0 F) k+ P! NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 i5 g3 m$ a- _2 dand targets which you are bidding on. Leaving this up to chance in order to save money could
! U2 z' f9 \, t, H/ B3 dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you& E6 G5 c9 _; f! u
were using.
1 ]9 O' ^ }. E$ P% e. |Choose An Offer: j( |% Y( c0 A r/ ?, A- d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 s U0 j8 G7 T9 ~# p- w' {
Lesson on Offer Selection
' l* a; ]1 S! J0 _! o+ R/ Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& J+ |, g2 q6 Y* z: r0 s- ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 W5 x# J* o! w1 D; k, `# R& [. ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( {5 P3 G3 r* R' B, `* e, D! XLeadImpact as the traffic source.
8 @& @& @* d9 V8 u+ x; J fNow the best way to learn how to put all of this together is to just get started. For some variation in6 [ k5 a8 a. E" D" z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ `( t) U5 m5 l$ J" r2 p! D1 Z! A
campaign.1 S; z1 J' S' B4 p' a
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 s: A3 j0 J; e* z k0 i5 q2 Dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 J, k, x I6 \- F u0 p
that all traffic is accepted.
b. o' P# c: d n4 HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
z2 Q, F; W, QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( p# t. F: Z1 t4 @ d) Z" y, [get creatives like banners or images specifically for the offer.
! ^: F( k7 V' k& o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( i! ~% L- v& e H4 g3 M& j
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& T. O% w8 W* L f8 X3 a* j
track my keywords. Without doing this, it isn't possible to see what's converting. {$ W1 ] L( E0 q& G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- G8 _) [4 j; s k( p( T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 c- E: f# H( @# Z- W* }+ Q0 nIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 @4 U/ l: H6 c7 M- I; I& ubottom of the page:
( g% P& I+ H% U* a4 ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.: H( [( M" n: X$ J5 t* A' H
Click on the offer → pixels → Add a new pixel and this comes up:3 p$ D4 Y! \# @7 R% Q$ l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" ^* t: {( g4 ]7 K9 pfrom your software into the box that says 'Enter URL of image to load'.$ d6 a3 [& K' E. v& o' ]3 M) O
Once you do this, it should look like this:; M3 w1 u4 [. d7 {# A* q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 @2 Z: {' j) [" m1 b' F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 ^+ u: j( ^+ D$ }7 b ~+ H& h' \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" D4 ~ q; d3 }$ y# CProsper or CPVLab.
0 [. y: ~, @* e7 |- ^$ M8 ]2 S" j! k3 r: z: r4 B* f
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发表于 2012-12-27 18:47:17
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