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PPV GUIDE [PPV新手入门][28页]0 b, u4 Y5 @1 G9 m
详细的请下载电子书！
7 n1 ^, I6 v `" @3 F$ a. e+ ~. n" C& W. \. v8 q: ]$ u
/ @2 o$ @! s9 `7 [! K ONewbie Guide
7 p7 T! K, @2 X2 ~. ]) QPPVPlaybook.com
# e6 g f1 \& pTracy Shaffer
0 B' K0 n4 @& g! `2 l8 S; `David Ford
2 @& G% j2 X9 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 b7 K7 ^/ o& u) Q+ l6 n `" N
Getting Your Mind Right to Start Affiliate Marketing
9 P- U; O7 d7 ^0 f+ }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' ~7 f) m! o$ X7 Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 W3 P; w# \- S" T5 Byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 b; \: Q* u# b/ ^0 Bwith any success, these claims are laughable and far from the truth.
$ q5 r+ J. Q5 ~' |, kAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& n3 h( \. _4 O4 q7 |% o) pflow management. The main benefits are the low barrier to entry compared to other businesses, and6 A) e2 R( d( m( y8 C0 C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% \8 x; C3 _5 a1 M9 Aoverhead.2 f' m( ^* B3 ~0 e3 ]' F6 y
The winners in this business are the ones with persistence when nothing works, who know there's
& X1 t8 j1 O- d$ S# R/ o' R8 M% Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." n+ \0 b8 ~; {* @; a- ]& Y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ C- A6 k! H& G- G2 w( J
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- g8 i ]( z1 ]' C( n u# wMost of these things happen suddenly and without warning, and they all contribute to the amazing
" j! i1 P4 q* ~. xlearning experience available to anyone with a few hundred bucks and the ability to open an# Y T) U0 @- t/ m* _* x
advertising account.* ?. c% G7 K" d4 I. S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 Y% ~0 {, e7 bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: h/ V+ r' Y/ ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( s0 G) ^4 E& n6 Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 {/ A9 Y* s9 l! K$ \3 [7 z) Z4 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 x) n1 l4 b6 m; ?, J
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. E1 \$ d5 @* t& q& F" bstarted building.5 \1 P9 x X+ u |" v7 W# b
Things you need to get started:
$ i( G" r% h9 R' b) `2 v! W1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) Q! L; H. p: h( }2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 Y1 B! E: G( `# u' X4 w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- c2 F/ D. A. f, s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ p* X! t- k: p2 ]8 E5 S) u; IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 \4 Z- s5 y! V% ~with PPV.
9 h+ W% ?$ n1 oBasic Getting Started Definitions
, \( z1 y. c# HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# r! l' d- ?' }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, P! d* @/ H4 t: R& D/ a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 B6 }3 _# Z# D. h
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 G% P5 P2 x( g: Q; sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate B0 z1 B" l2 B
receives a commission on that product. An example would be the Amazon.com Associates program,
9 Z8 j6 V& y& @Comission Junction or Clickbank.9 p1 O0 f0 ]6 F, P' X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 z5 N2 t+ E- B
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 v3 x& v6 \# Y& h
buying a product. An example would be Ads4Dough or Neverblue.
# \5 e& B6 [) C. S0 p4 {2 w) g7 OAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 a2 Z% L3 J: z1 {0 e
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" g4 k. \* N0 m% ?' P0 }related to an affiliate's account at the network. Having a good relationship with your affiliate manager) L: N. ^& t+ S2 c
right from the start can really help you.
" z: q5 `: n G. n% m$ zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& ?$ R9 Z" g4 p; D; B* hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ E7 O$ V$ \3 I8 r# V' E! k, b6 _view, starting anywhere from .01 or .015.
' z& d! E- `# T' \2 X9 PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) E; _2 W0 X6 Z; ^' ~2 Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 {2 N/ |( L5 Z& zMediaTraffic, and AdOn Network.
7 I& `) T, x6 Z2 p, I* m7 ]Don't popups get blocked by pop blocker software?, |1 T/ Z7 l, p7 ]9 u, d; w, S, s" X
No. Popups are served in a new browser window as if the visitor had opened the new window8 y8 X/ `# C$ ~ B9 ?
themselves.) a0 s0 {9 {; r1 P/ c
How many popups get served to the visitor?1 W& Y7 J1 t9 {
The number of popups served varies depending on the PPV network. Some pop more frequently
- b2 u, t. R; q* E8 f) M/ t* M, V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 r& s( r y9 n1 Jserving this kind of advertising, so they have to toe the line between keeping their software
# D( z/ Q0 q/ q" qdownloaded and still making a profit.8 H1 L8 [/ z4 R! t" b
Isn't this type of software bad? Why would anyone keep it on their computer?8 f/ s% [1 Q I5 d! \5 u1 w
No, this type of software doesn't harm the user's computer./ z4 r3 W5 L7 m5 m, Y+ G, h8 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ V& {0 I* m. t/ v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so; j1 k7 c# v0 F. \5 E7 ^2 k
that they can continue to have access to the incentive.
4 {% o/ y3 A9 ~- s6 r8 @6 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) B/ G( M1 @" w: hHow to Get Accepted into a CPA Network
% [. |# O1 v* @. k. z. j7 bIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! M" ?) \+ z$ [7 y1 Q
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 g4 S) g" E; k) A
different networks.' S+ O6 L* u) i4 Y; c7 P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ |$ |& o* N; @" ~: |( J# O
application and be as specific as possible about your promotion methods. Usually some time after
+ o1 U4 I; V7 J' ]; _/ _3 Oreceiving your application, the company will call to interview you. The phone interview is a critical
5 z5 i* ~, ^+ \: Zpart of the application process, and most networks will deny your application outright if they can't get
2 r0 K# i, A0 t' {( Nyou on the phone./ Q( e; c5 D1 a
Often, the person who does your phone interview will actually become your affiliate manager after$ Z" j) \& r: V0 D* }$ s( z2 |
you get accepted, so it's a good time to put your best food forward.' K. ?* a: k$ y$ p; B; ~3 } n
You might not relish at the idea of someone grilling you about your internet marketing methods over. |8 b, U( ~: ^! \7 p# s4 j
the phone, but trust me, this part is critical. Have answers in mind for the questions: I+ U8 H3 t2 P w \7 T2 e
What methods do you use to market offers?) h$ N3 _; U8 W( X1 q) `8 Q: p
Do you already have a website you will be using?
* r8 k4 w& y+ u3 O& M6 eHow much is your advertising budget?# j( K5 W: S0 N, t
What other networks are you a member of?! d2 K$ N! b- h, M! o
Who are your affiliate managers at these networks?4 |3 t' @" c) Z6 l+ j( F s: j% P
Do you use social media (Facebook, twitter, etc.) to market offers?
5 L- ^, ]$ _$ l! |4 |How much traffic can you drive?
/ \* E1 y/ u2 k# Y- I; WDo you have a personal recommendation from anyone who is already a member?2 t: ?' M" ^9 i& [
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 `; p$ P/ w. c$ iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
: A& _' h$ Z1 L2 \$ ~! L; r# h8 Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 l e' D8 H7 b z2 G/ E
for the network can be helpful.* U3 P! N+ U) I' \# m2 c N
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' G1 Y* ]- I8 E% W3 ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* ?6 ]) c/ H T) c: u6 G! W) D! N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- w" A: Y; H9 f& [, E
people can open a lot of doors as far as networks are concerned., m# X/ u Z0 M, r
After You Join a CPA Network2 R3 _1 o D3 \* s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ f# e& @1 {' k, ~8 h k7 mand make an attempt to get to know them a little bit.
# C Z8 G" o# X" a% OFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 i8 O0 p) \+ k) N. X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( G, G1 \/ t/ h2 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; ^" }9 D# _' ~' b
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! R" ]8 f5 }& h9 n% ]
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 T7 G* k* A9 y4 ]% O, N
email.: ~& D1 P" n q H% C, d; x* q% S1 {
For more helpful info about dealing with affiliate managers, check out:
+ a6 U/ o/ s" D; W& N% vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) ?4 ^, W+ x, f$ O$ U/ ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, \3 r5 U7 p! ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 R3 F! Z g" ]: i4 cSet Up Web Hosting+ A0 ~* [6 z ]2 `! n$ [/ h* m' A
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 k/ _% y5 b* T9 f; }% a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: D# K( i1 ?" i' o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" z6 S7 m+ ]0 c1 A, t3 a9 Z, ]3 l' }whoever else is on the same server as you./ ]9 M3 ~/ V4 U& {! h. N/ u7 @) X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( a ?, W/ i" X! T( e9 {! z
enough that the visitor can't close the window before your pop up is even shown. You have about 3; I; q7 K5 q; h3 v) ]$ z- } ^$ K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- m ~+ {7 N$ k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. x( |% y5 a) |7 Ehouse full of roommates (hosting customers).
; }/ V l/ ^2 _In shared hosting, this is like having roommates where everyone has no specific designated area inside' d' i* J1 P: M5 { W3 d* P! \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; Z, u3 i* P) \: ~- P8 ]
fit.
% U. t% e) q9 d. W! Y8 ~2 fSay your roommate brings home a large turkey. They will then take up more of the refrigerator than* e1 \# y9 L$ F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate z( O9 ^5 `# Q- D8 x* Q
their food. Everyone else's food in the house has less space to take advantage of.( {+ N6 _# S* x4 N d
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ B- c: X& M v$ v8 m4 g, j
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ h/ U# J' A& Z$ u9 R0 XIn the case of a virtual private server (VPS), everyone in the house has their own designated space9 s' k9 m7 h8 x6 y8 E' U' V, G4 e, C
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ i' q) G: ^2 p3 Y3 \0 ^+ xpartitioned, so that each customer can only use a specific amount of resources at any given time.. I( [* t( C( z/ O7 o5 O$ k# o( E: n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- ^6 M) q: b* z3 O9 E: D9 lbelong to you and no one else can use up those resources. This makes it possible to serve much more
) R5 C3 B, U1 b5 W) Gtraffic, faster.- S) y5 Z; g0 o% u
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; U8 h2 V2 F" B5 h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ B( u9 k# ?6 p' B( J+ s* ^
here:
/ m+ H" y" d# ~2 x" [. uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 o* R- |: j6 fVPS&highlight=hosting
+ b- ?6 c6 i- s3 CDedicated-Hosting-vs Shared-Hosting
Y/ f7 n) }5 ]/ l! F1 g% S4 C% k2 ^http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 U& U+ i3 E, @
Hosting...Your-thoughts
t9 ]) B5 u( F0 C/ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 r& p* q0 r2 N* J
Hosting Providers for PPV
5 X$ P- Z" t: [5 GBeyond Hosting0 L$ J( `3 ]# o& \" m
http://beyondhosting.net/
. i4 v- `! l# x* pWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& Y: ]& J/ }7 V* {* R+ u5 X9 _ ]1 {7 \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" g+ a2 y0 z& l' q; }) b6 T+ M
direct linking with PPV. Also, these guys provide great support.
4 j C0 G# v4 M, \1 u" k/ }Prosper202 Optimized Hosting7 W! }& u' O3 _9 r; d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 _2 j- P; i: ^CPVLab Optimized Hosting, T$ m8 G( r& J+ ~. S! g
http://beyondhosting.net/CPVLab-Hosting/1 n' ~" ~7 u+ z' j/ ?
Domain Names for PPV
& \! S4 e; w, ` W+ dOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( T9 N/ H$ i- N8 c
where you're going to host your tracking software and your landing pages if you decide to make them.
! i. q6 q+ s* q9 `, }0 }Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- r/ Y' V" k3 k( K
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ U: K o: m9 H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- q# n* O4 O5 `2 L3 D+ D; \, l* m
term or build a whole website.
1 }' B- u* }/ s6 u# p# YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install& T7 [2 Q9 T8 Y3 ^, T3 l y
tracking software on your domain. This is really important, because it is necessary to track your8 c9 G- q& [3 g, Z/ e8 \
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 G5 \* r/ T9 L+ a6 O( `2 g8 rtracking, it is impossible to know what is working and what isn't.8 f% U3 T7 m. E" ]7 E1 O
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" d% Q% K! @5 l7 w& S1 A) [; v- j
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* ~* @1 t- E0 n+ E6 tProsper202
" f5 ~, c, _4 {- o4 K7 Ihttp://prosper.tracking202.com/apps/ x) x: n* A/ w8 V& h+ T3 p( V
CPV Lab+ F8 L: p/ h* C% j
http://cpvlab.com/
. A+ J3 |) n6 O' m2 P& O* N( d0 L; WCPVLab Help Videos
6 {# j$ R' Q/ G5 Uhttp://ppvlab.com/oweiw/oiurw/vdm.htm
: z7 t9 b* I. h0 UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 u2 E" g& j, m" C! i7 C
industry standard.
( V6 ?% S5 F8 T! g+ Q* p1 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# I' x' b6 s' h7 N' ~' DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- o5 E$ Y j9 A7 n& w5 _good support if you have problems with your installation.
! N M* T. l! Q, z# YTracking 202
8 c8 K) b0 u6 Q' |1 a7 YTracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 k, C) {4 J3 r
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 }) r/ L+ O+ Earea." ]7 n, H2 M9 X, V
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. w% L# G0 e8 b& Z* M( iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ g2 q& T; }' C+ r8 X) xinterface, and their hosting.
2 F+ r: i; ]7 s& x( W' C+ s g1 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ e% ]. H p4 [/ {and targets which you are bidding on. Leaving this up to chance in order to save money could
; e9 d3 A% Y4 [4 n+ ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you. h j1 K' P) d+ u5 U1 J# q
were using.! o8 `+ W G1 B6 e6 m( y, B
Choose An Offer
: L0 Y$ h7 a* t# ]Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- F1 z( C- M. B" i7 k5 Z% GLesson on Offer Selection6 Z2 p( t$ }8 }" r a3 [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 T8 c7 V; q" bIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; g, V: _( |1 e, V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; x/ ]% K" L7 p$ n& l+ q" q; C# B& A
LeadImpact as the traffic source.- O% x) x+ L5 |4 k7 e9 \
Now the best way to learn how to put all of this together is to just get started. For some variation in1 g" d' M0 h% [+ w% ~: `0 }
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, @3 `3 ^0 P0 K/ G# g$ h z
campaign.' h/ Z. m0 F" I2 D, a
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' x! N: d# f# t7 W+ G9 Y4 d3 xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- ?, ~1 v" ] \8 `: v. E$ Jthat all traffic is accepted.
; i2 ~% ~8 T& w8 F3 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 Z! \! A0 d1 Q6 \2 I7 A+ T0 OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( V: F- K' J0 Q* J4 U9 ^
get creatives like banners or images specifically for the offer.% A& o8 x4 X. l1 P$ q% S& u+ W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% U0 P. |6 f7 J4 Q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 |# |# l; D* d q; J3 Qtrack my keywords. Without doing this, it isn't possible to see what's converting.! y4 p( f# o& V0 x1 l& B& q6 W- a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# L$ r, l8 W! X4 e% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% q) ^3 G$ _6 X2 m6 R0 U& J) Q8 R
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( D- u, ~- B" U5 Cbottom of the page:- \# x3 V" i& z& S6 Q3 `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; C2 f( k& O' c2 ^' |Click on the offer → pixels → Add a new pixel and this comes up:
; @/ N8 b$ u& ]1 K- ~Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 W0 g0 T. n( |& }& z2 R/ q1 G
from your software into the box that says 'Enter URL of image to load'.
1 }2 T) v5 C# e' QOnce you do this, it should look like this:' p3 i" x" @) o; @8 ?' J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 L, }% k+ }6 X' [+ E6 fClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ _, Y0 @6 l* e, [ xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% m5 J: M. `5 ]: m- R. H0 XProsper or CPVLab.
4 k1 z* N( i; I' Q- x
# V: X9 J0 ~, B: } C9 \$ k* [4 j% I2 X |
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