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PPV GUIDE [PPV新手入门][28页]$ q, P' E9 O, ~% L/ _. g
详细的请下载电子书！
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Newbie Guide
- }0 N t6 m9 DPPVPlaybook.com, s4 E8 u2 j7 c( q
Tracy Shaffer
- t5 @0 d2 j+ ]; gDavid Ford
) b8 E7 R' v# C: `% s! X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 u: m: J. i" m( BGetting Your Mind Right to Start Affiliate Marketing: B' u7 d' }4 L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- `- ~7 h; i7 ~! c8 }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 R4 }+ C3 O) S; l# E, lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 w# a& E- K/ p* r
with any success, these claims are laughable and far from the truth.
, o0 u. z* p& H9 t/ z* CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% v2 v+ I& \' {flow management. The main benefits are the low barrier to entry compared to other businesses, and) \( H9 C, w9 y3 {
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ e6 k5 e$ n+ a7 f9 [' ~
overhead.: ^2 I/ v# P/ Y1 N- [- r+ c
The winners in this business are the ones with persistence when nothing works, who know there's
# _ n+ {8 z; T5 z2 Z) Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ C+ | Q! t) u7 l4 j/ AThe cold hard reality is this: virtually everything in the space is changeable, what worked today can; D5 i/ Q! z5 s$ U2 G, R
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& \3 k% ^4 f6 BMost of these things happen suddenly and without warning, and they all contribute to the amazing4 W3 }/ M+ R% r. B# r/ ]4 A7 _
learning experience available to anyone with a few hundred bucks and the ability to open an; _$ w( D& l+ y3 Z
advertising account.
) l6 X8 W- Z$ }4 C( s" r ^Your competitors are willing to work at this around the clock. This isn't a push button, instant business; U: k' N( g7 c5 }. p
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# T4 O/ ~5 u- s2 B6 O+ ]% P0 z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 e# m& s' o7 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- B" s- n' Z4 p; l7 B
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 e! S- E3 e6 [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 Y* Z4 w1 D+ V% A2 V1 ~7 Hstarted building.
# j ?9 ]: u% q% o) k; mThings you need to get started:
9 U) P! T( Y* z4 o7 e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); b- D$ j% v5 Z3 n8 |9 M# L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- D0 R& `& v. i3 l7 @6 c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' Q* ?$ A7 A/ \0 {4 J+ t
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 A4 J* K& \+ S- E: V$ n0 i( e6 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic1 S6 A$ C& X9 J
with PPV.
6 H2 M# k5 S0 n6 v) T N8 ABasic Getting Started Definitions
2 \- P& |4 H, b/ ~Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" n0 P9 w9 U y# L z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( \' R3 r( {. c: w/ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ @/ k2 K8 k5 S: J$ Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ h9 C" ]. f' t2 z) O" ^ A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate A$ R @% T. Y/ n7 J8 g' |
receives a commission on that product. An example would be the Amazon.com Associates program,
8 M1 W$ o' ~/ v1 XComission Junction or Clickbank.
5 u2 r9 ?- k! F$ v& b7 C0 ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* h" Z: {. j4 v, B0 V2 a' d
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. u9 N" N; G' M4 Kbuying a product. An example would be Ads4Dough or Neverblue.1 `2 A& X% W2 O
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ r/ i W6 |' F5 D0 g: p7 vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: t" D N/ Z. L( ?1 k3 `* O: [9 W( O8 v9 \related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 `- j3 M3 _3 ?: M. y( M% v% |
right from the start can really help you.
F3 `6 w" m% qPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ Z; Q, U2 G' L+ a2 C; u1 p: T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, r$ @0 l$ ~ V% X; H+ {
view, starting anywhere from .01 or .015./ X' h+ Y5 G; b, h( B1 W; O2 V
In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 x$ G! G/ m2 L- ~1 ~, Dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 r5 L/ Q$ O* [/ s ?$ {MediaTraffic, and AdOn Network.. A$ s8 A7 j( g# \$ s3 L. A
Don't popups get blocked by pop blocker software?' r" c# s# e: v( @7 K
No. Popups are served in a new browser window as if the visitor had opened the new window+ {( o0 V! p. i$ W1 q/ r9 d
themselves.5 S/ E, s' d* A7 M4 l0 O% F
How many popups get served to the visitor?
( s; F1 o- L4 dThe number of popups served varies depending on the PPV network. Some pop more frequently
; y( y" b( K& l$ s3 {- p+ v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* F- {+ b3 Z% E! N V9 [5 o6 s) G
serving this kind of advertising, so they have to toe the line between keeping their software! a: V; a7 z0 M$ h
downloaded and still making a profit.; O$ Y+ P; M& Z: N3 {1 a/ f! d+ T
Isn't this type of software bad? Why would anyone keep it on their computer?" R. M. T! n+ R5 h. g8 T! G
No, this type of software doesn't harm the user's computer.
) \& f. z2 R" R3 A% x3 y2 Z4 e7 `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, B. H6 W# B2 N8 |* n% ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 `& P" u8 r/ `8 L9 p
that they can continue to have access to the incentive.# D- c* _" T. }7 s2 p5 C. X* g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ {7 ]/ m3 {5 Z( e* w0 m
How to Get Accepted into a CPA Network
: G/ j9 a4 j7 b1 Q) VIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 m7 D) ~" N6 Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
9 `% j( _; u+ w- f+ r3 _8 H/ Hdifferent networks.* A+ ^% ?7 A' a0 s' g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 ?0 ?" L, M+ E* s+ h7 H
application and be as specific as possible about your promotion methods. Usually some time after6 t+ h/ q4 d$ j. y3 T
receiving your application, the company will call to interview you. The phone interview is a critical6 A) T1 Z# Y6 H# X9 o
part of the application process, and most networks will deny your application outright if they can't get
1 d4 }- R5 E% \# I/ C6 _' pyou on the phone.% p" _, s% t$ ?* n. G
Often, the person who does your phone interview will actually become your affiliate manager after
1 i* |& Y$ n. Q1 s, m, Hyou get accepted, so it's a good time to put your best food forward." M, E) N2 U$ B; N/ u
You might not relish at the idea of someone grilling you about your internet marketing methods over/ m. b" ^* V+ _5 p% Q0 g
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 L/ W: q) }1 b* y3 {( F$ i
What methods do you use to market offers?. ?1 F: T. t, t! d7 \' k
Do you already have a website you will be using?, }( }% D& ?5 k; V
How much is your advertising budget?# `$ U+ D$ \% s, C6 c( h5 [
What other networks are you a member of? z; H, Y% V: H$ Z. i0 J
Who are your affiliate managers at these networks?+ W4 t) G/ c3 O$ @) `7 K+ y
Do you use social media (Facebook, twitter, etc.) to market offers?1 g9 U. ~; L$ S6 B2 T
How much traffic can you drive?; X, f1 N3 c3 h6 D* N
Do you have a personal recommendation from anyone who is already a member?
6 o3 p# C m8 F/ S! oOnce you provide satisfactory answers to these questions, the network will approve or deny your) }8 a) A+ h$ z2 Y/ c2 I$ e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 c& b( W6 Y( j; k6 C$ _/ I4 H8 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 K/ M+ S: R6 A' Bfor the network can be helpful.9 V# Y9 `9 m: ^( y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* } R* R4 r* |3 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" ]( z! g5 ?, P2 k3 jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" G1 d/ g! z- @: u9 k5 e
people can open a lot of doors as far as networks are concerned., p7 J5 r5 h2 t. E6 Y
After You Join a CPA Network
% g9 i- r5 @* x; K3 yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; H9 {: b M9 S' \: y
and make an attempt to get to know them a little bit.. H `1 K z Y5 G( w
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ s3 y" P+ C l% X( q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) b8 B- y7 X8 o0 K3 |, A0 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" v" @' u+ A+ \" G3 j9 l8 G) I% P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, ^% Q @5 i: ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 N& `8 ~% m4 Y x$ o* a7 g: ]email.
. i$ z6 K! Q0 b. l) W! J' V$ ?; EFor more helpful info about dealing with affiliate managers, check out:
$ z3 C3 X s6 Y! Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! m' }* L% T& ^" g* e3 s/ hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ x& |3 {2 L) ~" S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 B, s* J C6 h, ]: q4 t
Set Up Web Hosting+ U3 ^+ e$ y8 q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& n& W) K- W5 z' l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* P1 |5 Z, W$ Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 N6 X% Q' K+ N Dwhoever else is on the same server as you.# p0 n% Z- ]6 x% Q; ]/ u! W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; j+ T3 R | U' e6 }( X* h' l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* H/ V9 \1 t% J3 b7 V. Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& J! ?4 k! E% YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: u6 M2 I% E+ @( Q9 y. T+ d$ t0 `house full of roommates (hosting customers).
1 a% {4 T4 e; ^$ Y3 \* m2 EIn shared hosting, this is like having roommates where everyone has no specific designated area inside
# [' a- X8 y# q. ~, dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will/ n2 {. f4 k1 i5 x& Z
fit.3 }) s# s$ T) A& T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. J3 y% L" r4 L. ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 _( L; ]" {8 F( e) Itheir food. Everyone else's food in the house has less space to take advantage of.
9 n0 j4 r; n3 i4 [$ k% I# cIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 M X" T \3 R: n, F4 C8 K, Pany type of hosting this is a bad thing, and especially while running PPV traffic.
" T |1 Y1 w, K4 O. c" w1 bIn the case of a virtual private server (VPS), everyone in the house has their own designated space% Y# I2 f* ?9 w: \- @
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 M5 [# S: ]! p8 z& c& G' U, c6 f" qpartitioned, so that each customer can only use a specific amount of resources at any given time.( }( B) }9 ]# e0 j, k
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) @" z- n6 k2 Z+ E3 f4 w- k
belong to you and no one else can use up those resources. This makes it possible to serve much more
( K1 R4 [& G: S) B4 Htraffic, faster.
' J% i4 x& I- ^5 t0 d3 gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ R1 f$ t. O* [) Z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 k* W1 F% H3 ?& F. Ahere:
; P% W0 Z5 b G8 P8 p; A, H9 L+ Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 c3 ~! a4 O3 J- h5 p1 R; L* [
VPS&highlight=hosting# v8 u N; x- q! x# F/ o, r
Dedicated-Hosting-vs Shared-Hosting$ O# D, u7 K+ z* d" J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* h# C9 u3 n* S& s& S! U2 fHosting...Your-thoughts
! s9 h7 X- e- ^4 i: a: p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 {0 d0 d7 j5 @( R7 |
Hosting Providers for PPV, e' ^2 m, d! P9 h% u4 V8 f
Beyond Hosting
8 ^" L, U0 A9 C7 ^3 whttp://beyondhosting.net/% ]) ?: M7 @! t+ ? a/ Q2 b: D
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 [2 r- O7 o4 u; Creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when F' Y8 N0 Y" k6 n: _# X
direct linking with PPV. Also, these guys provide great support.0 U, k" L) u5 N! [, W/ n
Prosper202 Optimized Hosting
5 k4 M5 z8 c( O2 h+ i- o; h* }http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- U7 d/ f6 S2 I8 Q8 z/ X8 YCPVLab Optimized Hosting
$ C/ e2 j0 h$ [http://beyondhosting.net/CPVLab-Hosting/
& f1 o! e* t, B* e+ u! [+ qDomain Names for PPV
; @0 j3 E: E1 o, y9 X3 LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 m1 r* X7 n0 R
where you're going to host your tracking software and your landing pages if you decide to make them.
% S M. r% N( X: K3 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. W: G( R# T7 @6 L1 Q0 ]% n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: k% P! I# L4 F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ P4 ^( b4 y6 Xterm or build a whole website.; t4 T7 J. K1 {
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 X' ^. j6 T7 U z* c1 r5 ctracking software on your domain. This is really important, because it is necessary to track your8 Y, J6 J" O5 y0 X9 C
conversions down to keyword level so that you can optimize your campaigns. Without proper& W9 A p" X6 Z# P5 E# g- _
tracking, it is impossible to know what is working and what isn't.
7 E9 o2 M9 N3 }; u& f, y0 C! hTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 `2 t* ^/ P* H+ d# Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ M3 x% n. o0 x9 T9 C. s; L5 J% X3 G
Prosper202+ ] y6 j1 ?" `# j; k U' _: r3 Q3 l9 ?
http://prosper.tracking202.com/apps/, Z% X* e$ F: j' j- p
CPV Lab
5 g' v* _8 i2 B$ [http://cpvlab.com/
7 |- r% P- z& L+ h pCPVLab Help Videos
& M3 t+ Z! L. L6 t5 j/ Whttp://ppvlab.com/oweiw/oiurw/vdm.htm: s! G& |% S) v3 ] d' Q3 P* X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- S9 C/ G$ o9 Gindustry standard.. ?# L2 t9 l& a. p6 w6 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% j7 O2 e5 {3 Q8 E( g
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ Q& U C* E# g; Z8 Ggood support if you have problems with your installation.
2 d; Q$ ?! H/ t2 R2 V% k5 `8 UTracking 2020 V! R+ m; ^+ J% b8 P2 I3 S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 G5 d8 e& E5 H1 E: lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 G& g! j( M% v& @2 N% karea." {2 O' T3 V1 |! |+ z
If you choose this option, keep in mind that your tracking software, one of the most important parts of' Q( r+ l5 Y% d' i5 O+ x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 O, `7 L" a9 o
interface, and their hosting.+ I \+ ^' k. f$ c1 j& g' @: D+ n( t
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords+ E) q5 M* f. j: N; _# S
and targets which you are bidding on. Leaving this up to chance in order to save money could
) Y* z+ u# H; H+ M% P. c) d# Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you6 f, X; Q2 M" w
were using.
& {$ G+ }0 n" z) p0 I9 B( UChoose An Offer& W, f! P) t- J
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ D, N. O% r7 P1 l, n- [Lesson on Offer Selection0 J3 x; O; l: t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
E% F& d8 }9 N \- c) UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% ]" Y {$ ^6 {1 O6 H, q" m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using F2 k5 f/ b7 n( }/ c
LeadImpact as the traffic source.
- T h4 J( L) J# x& b5 QNow the best way to learn how to put all of this together is to just get started. For some variation in4 f: |0 H( K* ~7 n1 |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 t) g5 p6 c9 a8 @5 w
campaign.' p. T0 k3 W) U O1 a: |5 V6 f' `, q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# r. q+ p& U6 x8 z, C
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* E* ?7 ]2 c7 K- W5 ^& ]2 e' I
that all traffic is accepted.
& [; O$ k$ ]" ~# {7 g6 oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: ~* j" E! B# t0 z' nThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ G% J2 @7 ]0 i% w, N: x9 P
get creatives like banners or images specifically for the offer.
' C' X/ ~6 G& D9 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. M. I4 A% I2 x' }5 xBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 N3 O* r3 U: a8 [. F; \track my keywords. Without doing this, it isn't possible to see what's converting.
5 ?3 M4 E( t$ [" \) WIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 ~. p2 x" P- T# n: s" @( @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 H' K& l5 W% `0 r" Q3 nIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, y( t x0 M$ {+ f$ J& H2 {
bottom of the page:# P( F3 Z( v3 d; s2 H& N6 [
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 @; i1 O6 q, s& T9 o
Click on the offer → pixels → Add a new pixel and this comes up:
2 @3 r. i" l7 |" N) x! b& b9 a' i! oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 Z: f7 g' C3 J4 f
from your software into the box that says 'Enter URL of image to load'.5 ~6 z* U" m$ Z& J( P
Once you do this, it should look like this:
. E S3 G; P- d2 y. d/ ^, t2 G, D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 c) l/ A+ e% `: c, mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# U0 o6 R6 q3 t' v2 Z9 MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; o- r8 Z+ M! H
Prosper or CPVLab.- J/ o' D# |' ]( I7 P5 E% S6 T
- K5 i( X$ B; }8 P |
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发表于 2012-12-27 18:47:17
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