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PPV GUIDE [PPV新手入门][28页]
8 d1 D) y) b, `: p1 ^' L详细的请下载电子书！2 U& N3 j/ l9 \6 a' }: S$ [$ t) u) Q
; N& Y0 U. }/ h9 R# k7 D) y( ?4 l* p
7 g/ I6 |! m/ f$ C3 o" bNewbie Guide( C% p& z' I+ E# s
PPVPlaybook.com
" O3 B& B/ _5 P+ R; O3 vTracy Shaffer
4 g. {# }. }' s2 P( ODavid Ford
2 S/ E' o2 f5 p* D6 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! S5 Z+ l3 v" NGetting Your Mind Right to Start Affiliate Marketing
! n6 }( P; d* QThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 }. T" c& z/ ]
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 G! u% j5 d# o# w. B8 ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing u$ u3 q# S3 k3 t4 P$ z/ l
with any success, these claims are laughable and far from the truth.
% \0 h t" f, YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 [- h" A# f) i/ Dflow management. The main benefits are the low barrier to entry compared to other businesses, and% N! p0 P# ^: h4 x9 z" a
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, L3 ]. M6 G$ d ]3 Eoverhead.& Z/ ?# M' X0 R/ [, d; r: Q2 n$ m
The winners in this business are the ones with persistence when nothing works, who know there's
3 h/ f1 o2 c" ^; I1 rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. q8 R6 K9 M* }8 P4 s6 w# x) bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ B% N5 f: z* A' H3 B' Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., g* ? M, v6 y& R
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, g* n: ]0 J6 K. `6 Tlearning experience available to anyone with a few hundred bucks and the ability to open an
. \" d; R, _" K% Wadvertising account.4 [7 s2 i( l v; L/ z1 ^! V. V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# \! R# K# |) g7 a7 m
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; X3 l, J% o+ M; _/ I5 d1 L3 P6 \marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 j( y0 n* t1 s" t" i: D" D& _# C- ^trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* f5 c; f4 L! y7 PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 }& Z4 A5 Q2 J9 X8 W: Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 A; I. E6 I: y# P. estarted building.
5 `* w2 l6 c" g% u2 hThings you need to get started:
; [0 _1 p8 m( X$ S. {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 d Q9 h7 h3 C) s" V2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. X6 z4 _5 N* t9 [3 |4 k1 e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
D+ @6 Y7 L: o* {$ L; g7 L3 o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& P5 S- c8 W0 k. E& CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ L2 P$ L _6 O$ ?% w6 _% jwith PPV.
2 w% c6 W3 K, q/ h' [4 IBasic Getting Started Definitions
$ ?6 W9 y: H- F- RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 I. @, i" O7 Y! N+ v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ W: ^' Z4 u7 x* Q9 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, \, g3 N, W% T# m$ T1 u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# {, ~# n8 U4 A- o4 K; Q/ B& X' z% iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( ~% @7 ]8 ^5 Areceives a commission on that product. An example would be the Amazon.com Associates program,
( S, r, u8 ]% [6 K7 D' ^% HComission Junction or Clickbank.
/ w- J* t3 g$ y9 C' u3 S# @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 M2 d4 i( q3 E* j% Han action like filling out a form, submitting their email address, signing up for a service or sometimes
+ t2 _ Y: o# }' h4 y4 r8 `buying a product. An example would be Ads4Dough or Neverblue.
0 \1 b: Z0 u) m& hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; V% L; I( m0 g9 S, {- maccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ U! |1 o* b: n/ M& Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* p9 k5 i" O+ W; x cright from the start can really help you.7 S& r0 R( H v/ U4 |% N) w4 h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! Y+ p) G4 F1 w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( \: J; h/ _# z( lview, starting anywhere from .01 or .015.
7 M/ }( l5 p! @( y5 zIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' r& i4 h% e, k! ^) K# v: \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' j+ Q+ M7 [& f5 S* S
MediaTraffic, and AdOn Network.
% \7 h' _! i; ~& C7 x' Y+ s& Z2 MDon't popups get blocked by pop blocker software?
. u7 }# f& l7 v' @* `# o; PNo. Popups are served in a new browser window as if the visitor had opened the new window/ B% h; ^. A! x
themselves.* \' ?4 q" |# y8 Y' _ U
How many popups get served to the visitor?
6 t2 B. k6 s, A! H( p1 y! M0 jThe number of popups served varies depending on the PPV network. Some pop more frequently, {' Z& h- y4 p" K# J& ]+ P
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 a" K5 [3 Z- U7 r9 ~serving this kind of advertising, so they have to toe the line between keeping their software
$ Q! b L: [5 T* H, W2 Jdownloaded and still making a profit.6 `! n. b, J0 ]6 Z' M
Isn't this type of software bad? Why would anyone keep it on their computer?
" y0 K S9 C& i8 R D" v0 G3 PNo, this type of software doesn't harm the user's computer.
# |" ~" f# x& _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 t8 t# n) L* C* S! |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so q* ? P x2 {1 O* d' ~% K
that they can continue to have access to the incentive.& ?: L# p# f0 J4 b6 f9 m' q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 o9 V1 O0 M* f$ W2 O; M7 P; g. jHow to Get Accepted into a CPA Network$ N6 g" z, V) ^ A% r% t" D
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) G% T4 m# D7 j V
to start looking for networks is Offervault which lists offers and lets you compare payouts across. Q) R( X t9 j: t
different networks.9 ?, U9 D3 h2 u1 M# V7 u7 H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% [! n. ~5 D/ }& Capplication and be as specific as possible about your promotion methods. Usually some time after+ _+ `( E. w1 @7 T! |
receiving your application, the company will call to interview you. The phone interview is a critical8 C W' d5 A' `$ N0 S. q( B. m
part of the application process, and most networks will deny your application outright if they can't get
* T; R w- \- r5 v$ S! byou on the phone.
$ h6 q# }1 s v: bOften, the person who does your phone interview will actually become your affiliate manager after$ g6 L8 B" M! e5 M) T3 A, [
you get accepted, so it's a good time to put your best food forward.3 Q( ^2 A) X F; f% v4 G+ M
You might not relish at the idea of someone grilling you about your internet marketing methods over; m& z4 x7 D& {, D: B) P
the phone, but trust me, this part is critical. Have answers in mind for the questions:' I. ?! T% z1 G
What methods do you use to market offers?
6 F% _' j+ Q+ f- v$ I4 R6 E! BDo you already have a website you will be using?6 e3 H+ A. b# w G% ~. S7 K
How much is your advertising budget?
8 p3 z }8 N0 F3 y0 ]* bWhat other networks are you a member of?0 g5 k6 p/ k& l! Q! d3 F
Who are your affiliate managers at these networks?
8 g9 G8 V( U+ M) q6 LDo you use social media (Facebook, twitter, etc.) to market offers?
# |3 r! @3 c( e8 q$ \How much traffic can you drive?8 @# q$ [* W7 F0 v. O: t- n
Do you have a personal recommendation from anyone who is already a member?8 I& U+ j/ W# |( _- \
Once you provide satisfactory answers to these questions, the network will approve or deny your* j8 p0 ]) J; n' i
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& i& a9 w! M8 Bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate' _# D! J4 A% R
for the network can be helpful.
* q0 D" {: g5 ~( h4 ^To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; Z! Y( X0 W* X! i. v& I1 J$ nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' V4 e+ Q7 ]) J- c7 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ } H" W4 f. X& q2 T' w" }/ w4 ?people can open a lot of doors as far as networks are concerned.) I/ e/ {" U5 E% t. h/ t' g
After You Join a CPA Network
* K' j9 A8 X: x. Z5 X& L( \9 a$ pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ Q8 ]3 `' x5 n6 x
and make an attempt to get to know them a little bit.
* E3 U# H5 [, ^, r/ YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: [ F: L- |" l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! I5 ~5 E/ g! @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 x$ u+ V+ U2 s* ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% g- e& {$ k2 s( i( k# b, r4 @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 t& t: j8 J8 `/ D Semail.
- j& ]9 K S4 a0 D" h7 uFor more helpful info about dealing with affiliate managers, check out:6 a; x& B0 u6 l- j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/. }4 ]" r: c2 `
http://www.mrgreen.am/affiliate- ... iate-managers-want// |5 ]+ E$ t) t$ u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 ^$ u7 o: f7 y6 Z' o
Set Up Web Hosting0 K% |3 i- D8 X" s0 Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% [* p! {$ O# w. V8 l* Z2 ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 W9 r- t0 c) T/ l% w2 \5 }: |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: Q( V. m" K( o- O6 Z7 Lwhoever else is on the same server as you.
M% h: Y7 U2 o3 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 ]+ Z; r5 D( X* X) s- R" `
enough that the visitor can't close the window before your pop up is even shown. You have about 3, G8 V! {$ c- z* t
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( y) e/ K/ W7 o4 x$ R& x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 {, `, c7 |5 V. y" bhouse full of roommates (hosting customers).
( f) P9 I" o) q8 _2 n9 \. i% SIn shared hosting, this is like having roommates where everyone has no specific designated area inside: E3 p. a+ {0 e i# u2 D
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 y2 E+ Q6 W0 w4 q# f0 g3 ufit.1 ^! x, B; I# ^5 d
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 w2 t- [& g2 U9 X \the rest of the roommates, by virtue of simply needing more space and resources to accommodate. }" d: q: p# H" K% C" F! A* X: H! v2 L
their food. Everyone else's food in the house has less space to take advantage of.- r8 k) F) [; Y3 T5 G4 C: ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ D$ i6 q. s% v! ^% Q3 k0 Zany type of hosting this is a bad thing, and especially while running PPV traffic.
; E J" ~# x. c1 f: @In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 M9 ~8 F4 P& C* X9 l& c7 Z0 Sinside the fridge to put their food, and other roommates can't come into that space. The server is5 u6 r' K2 T( y2 }
partitioned, so that each customer can only use a specific amount of resources at any given time., f7 s3 o5 }% A! _+ u! o
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 s B0 ~4 u% p2 Vbelong to you and no one else can use up those resources. This makes it possible to serve much more
2 Y$ D% n$ q4 |. q, q B& utraffic, faster.) h3 c. r, Q# p0 j* c0 B9 N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ r0 Z$ F4 I0 O: y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 s! O; i; S& [8 ]4 F0 G& t; Ehere:
5 l9 l4 Y, R) |+ ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 D! f( _0 [( {9 G; e* O
VPS&highlight=hosting
" x0 \, u" @& v" I* VDedicated-Hosting-vs Shared-Hosting% y4 @+ V7 T% ]+ _# t" j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 C1 d( b* B3 vHosting...Your-thoughts
0 |; l3 S9 h7 u: l# Y! p" |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# j9 E, o6 h- T+ G+ j- F4 j
Hosting Providers for PPV
2 e5 D+ @0 y3 i8 m0 C; }- CBeyond Hosting O$ I5 g8 s& g& A; |4 O
http://beyondhosting.net/- U5 X$ A( Z# Q% D
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ X. y5 }' Y) n/ D$ F( ]8 h8 b8 l" X5 ]" Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; H U& \( f# o' ]* }2 Wdirect linking with PPV. Also, these guys provide great support.' k5 d" r& T8 G6 Q2 t* C
Prosper202 Optimized Hosting, _ C: k3 s4 l0 p" _# ^
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 k6 j" W2 b- N" |0 l; @1 k kCPVLab Optimized Hosting
% ?9 G( I* D: f0 dhttp://beyondhosting.net/CPVLab-Hosting/! C; N/ y% b! e. {2 d' l
Domain Names for PPV% Q( ?' i- j, P' F! f' ^- t
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 |* I# Q) T% _; I; D% O$ u8 _0 y$ Fwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 J0 n B, G. D( wOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 {" h0 |5 f0 ?( G/ z! nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 p) m u( c" Q7 P+ `# o6 v) W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, {* S$ Y8 R( U! ^( B( oterm or build a whole website.& ]3 i/ Z* q# j9 Z- Q( L5 a$ b
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! U! z% K& H3 k' m6 Btracking software on your domain. This is really important, because it is necessary to track your
5 w8 ^+ j: ~. J, t0 x3 _( `* rconversions down to keyword level so that you can optimize your campaigns. Without proper
% j# w: Q' a3 k* v, ^9 Xtracking, it is impossible to know what is working and what isn't.
) J/ [: Y0 s! Z) k& w' |5 v+ cTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, L" f* C; q3 V" K% j bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% _5 E: U; L$ Z6 v/ p: _) mProsper202
3 p3 d j# D/ Q/ |& F qhttp://prosper.tracking202.com/apps/6 @7 S/ q6 P! t
CPV Lab
5 d; a D" K) H0 R$ f- O: G3 `http://cpvlab.com/4 `5 H4 e5 c- k* u
CPVLab Help Videos5 b0 `; i, ]" u5 H+ F8 e% Y3 g. [
http://ppvlab.com/oweiw/oiurw/vdm.htm5 f4 ]2 f2 A5 x
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 _& I! p- I h" @6 Gindustry standard. D1 m1 s% _2 p& W; \( V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! K, I; h0 p' g' b0 sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; n' N; D* Y5 q# L# s+ x; [good support if you have problems with your installation.
" Z5 o5 Z6 l5 |/ FTracking 202
N# |0 j/ F2 D7 p4 O+ t3 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 G6 }% l( ~; J8 Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 |4 }5 u: x* v! z
area.7 R# x. f- J: f: F( Y% S6 u( w
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 f: }1 m1 z# ?* V! @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
^1 D+ `) S* a! }# Z, R/ Yinterface, and their hosting.. A+ h/ A+ {/ S! G9 P- |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 s0 w+ E3 i" Oand targets which you are bidding on. Leaving this up to chance in order to save money could
, C u% O! b) _# U3 G1 p. gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 v1 y% M) v% x& U( N8 b8 v
were using.: z3 |" R8 S. W
Choose An Offer% n3 p2 ]& F7 c6 p) e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( e# L r- g2 U
Lesson on Offer Selection4 _* Z5 J5 W! H# M$ I( t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
" P- R/ l! P% O3 jIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 ^% S; L& T, y2 L, V! g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ X& v- }/ [: K* b d1 J# R9 ~: I/ w
LeadImpact as the traffic source.
, A! O% r% C6 _: n: O* ]7 h6 U8 Q: YNow the best way to learn how to put all of this together is to just get started. For some variation in* j& m) S! k" T4 M. z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked P: G* w3 V g" _7 R
campaign.
. l" A% Y$ ~* fWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 i$ q# Z) ~, w7 hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ b D, T7 g6 n V/ D- ethat all traffic is accepted.
0 S. Z3 U j/ n3 O6 u$ k lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- }% y' d$ l% X( sThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% \8 C' q) J7 l" z; k- x$ oget creatives like banners or images specifically for the offer.
5 y& ~5 U$ B( d G( W' V8 C: ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 y( `: i, \- L, |' T% I/ t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 f. L7 o: O" ^
track my keywords. Without doing this, it isn't possible to see what's converting.
' y; L5 R9 K! e R8 {% n) i' `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 z9 d+ a# B2 y* ^0 d& i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 z; b/ V% Q0 l- g% ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# d& u- U( U2 J" [+ O4 Qbottom of the page:
' J# k: @& O/ @. v5 h4 v7 @Next, I have to cut and paste this pixel into my offer at Ads4Dough.& M5 c' I6 n2 Y' x
Click on the offer → pixels → Add a new pixel and this comes up:
. J: B% F s! L& yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 Y( ~9 k& o4 K+ ifrom your software into the box that says 'Enter URL of image to load'.
7 g, H) V0 ^" rOnce you do this, it should look like this:" a0 [- e. N1 i/ q: Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 S: P) B0 X" c/ \6 N% G& O6 m HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) Z' \: ` `. x* r4 d9 _3 `Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ V+ W) o; Z5 t( z- [, v; yProsper or CPVLab.$ z8 }% f Y9 z
7 Y/ k; |9 h+ d1 F
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发表于 2012-12-27 18:47:17
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