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PPV GUIDE [PPV新手入门][28页]
0 f) h5 _$ Q9 g2 k% Q$ E% N6 k详细的请下载电子书！4 u- G! T2 [+ n: G0 R' T" O2 g
) t: k+ G4 p9 Z+ K
2 G% r. x) w* g1 C0 S: ^5 V+ ANewbie Guide2 s' J- r* F$ f6 P9 W9 M2 H
PPVPlaybook.com
2 B8 o+ Y4 G4 G8 Q. w! N9 kTracy Shaffer
# M4 w0 c; `/ hDavid Ford; u% u, J) @; f% f- ^! {/ l3 h2 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 j, F4 W' t( U- l- |! c
Getting Your Mind Right to Start Affiliate Marketing7 F% ]. W% }+ a+ N4 X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 i* x, `: O" G& m' r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) K6 {( M' O! ?* B3 s1 _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" Y* C$ ?# j2 V+ M$ B: ]with any success, these claims are laughable and far from the truth.! {9 _! W) Z1 o4 B; W& G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( O W. X+ O4 [! I2 R$ B: Z
flow management. The main benefits are the low barrier to entry compared to other businesses, and: o Y0 i0 s, h$ m1 f$ Q. `
the ability for a marketer to be a one person shop and make an incredible amount of money with low: _" D1 {5 Y% b y# \6 H5 o! M# e/ v( [
overhead.4 J4 y9 C% E3 J3 [& o' y
The winners in this business are the ones with persistence when nothing works, who know there's: P) n" Y. `( X, j- H
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- ]! `5 }% H c! r) U0 z d2 r: Z+ w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 b* n. d3 w/ M( \( f) ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ Z+ O/ R8 F8 o6 r1 GMost of these things happen suddenly and without warning, and they all contribute to the amazing) U0 Q6 d" X( u/ ?' K
learning experience available to anyone with a few hundred bucks and the ability to open an3 y' r$ h* ?( N; z
advertising account.
* C8 H0 M6 p' V; y3 a5 {5 IYour competitors are willing to work at this around the clock. This isn't a push button, instant business/ Z0 Q1 g1 `# V$ _
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, A6 }' `# Z1 m+ w7 U8 P6 pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; z) }6 n5 p+ c5 _$ F: y9 e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 A3 n2 Q: t0 s* O7 J- [$ WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ K$ g# x4 {) [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: G7 K3 m1 W% Estarted building.3 I/ K: [, V* v1 i D0 N" T% X
Things you need to get started:- `: [) X1 r) H7 [+ c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" S& o) h- S. [* i& ]( K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ F7 F5 d. e9 G& V5 }* x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% ^$ A3 Z: X/ k3 ^' Q6 f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ w) t; N2 B8 ?/ b8 fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 f0 f6 v5 C3 y) L9 fwith PPV. f) Q6 @6 U( Q, F1 g
Basic Getting Started Definitions
% ~ ^) R/ v9 y) \' l/ p: iAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! ?& y: R0 C: t- U# V: ^$ Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 p, l. H; _. \* D+ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ B/ n0 s6 h7 c7 a/ n+ F- Stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 r6 R! {$ q! L$ pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! A v: G0 y! j# q& Wreceives a commission on that product. An example would be the Amazon.com Associates program,
9 W, p: D5 Q+ P7 y" HComission Junction or Clickbank.
- U0 o5 ^) [* V+ B' E: ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! F" A, P- h H3 A Y5 k/ B+ B
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, _" L+ L5 v) R2 t+ Kbuying a product. An example would be Ads4Dough or Neverblue.
, t+ J9 \ b7 j3 G' g7 `4 i: P G* wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( z: O' K/ Q* P
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# R. l: n, k3 I. {, a% h, orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 j+ t# v( D5 w9 _2 eright from the start can really help you.
, Y7 C/ ], g' tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 u8 \' }+ v& h0 g+ \1 Hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 [1 U n" G, j5 o0 Uview, starting anywhere from .01 or .015.
: m: T o t" r: Q1 O2 nIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. ~% c7 H% Y7 ~, K2 Y8 Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 B/ U3 a# W' ~+ E: ^: c( O2 N
MediaTraffic, and AdOn Network.2 W# _7 f) w9 Z. r; x
Don't popups get blocked by pop blocker software?
5 L/ j/ }. ?/ M7 ENo. Popups are served in a new browser window as if the visitor had opened the new window' M# f3 C( U9 k" _1 q" R
themselves.3 s3 i* X5 D; q) V) U" S
How many popups get served to the visitor?
8 `3 M- M; x K6 U `/ h* J& lThe number of popups served varies depending on the PPV network. Some pop more frequently
! x! P$ O ?; N+ E; Q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) x/ g! ?& y( L' N0 O* x
serving this kind of advertising, so they have to toe the line between keeping their software
& K2 g4 @6 @2 Y+ \6 X6 w: Vdownloaded and still making a profit.
4 y7 \. d1 R3 p5 L3 j- u- ~: SIsn't this type of software bad? Why would anyone keep it on their computer?
' `$ n: F: ^( _2 v+ r' A. l* UNo, this type of software doesn't harm the user's computer.
! w/ Z1 [ D( P- p7 MCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. ~1 O) @1 x% J% |4 Z* M& e+ h" \& G
toolbars or videos to place the software on their computer. The visitor keeps the software in place so \; ~" C$ U) {3 [; m
that they can continue to have access to the incentive.
e% k$ T& R( P$ W2 y4 p" u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( Y+ s( r9 \. X
How to Get Accepted into a CPA Network& r) W4 |7 ]. N- s' M% w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
G% d+ ?2 C- X9 m( q. zto start looking for networks is Offervault which lists offers and lets you compare payouts across( K9 _0 o1 w! W5 u! o) c1 k% A
different networks.
: H# V; Q0 q+ {3 ]$ X& `: BOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& k9 p% R% ^) happlication and be as specific as possible about your promotion methods. Usually some time after( c' }; s$ X8 z0 @2 {* E& p
receiving your application, the company will call to interview you. The phone interview is a critical( Z9 `# W1 K) u$ T! ] Z( K/ S
part of the application process, and most networks will deny your application outright if they can't get
- @9 q k0 q8 |you on the phone.
6 M4 C' ^! H: Y& C) }8 wOften, the person who does your phone interview will actually become your affiliate manager after7 C) K4 b. f0 L# y/ L
you get accepted, so it's a good time to put your best food forward.
! z/ C7 T" E1 S5 IYou might not relish at the idea of someone grilling you about your internet marketing methods over
# b# S6 {) N$ ?2 T0 }the phone, but trust me, this part is critical. Have answers in mind for the questions:4 e& j; Q( ~2 X U( I* t! W/ z
What methods do you use to market offers?% a5 i- b# x2 { u6 j: V. _$ ~8 S& u
Do you already have a website you will be using?' S9 s. W. }! |. ~% i
How much is your advertising budget?$ E. }0 d- u3 V6 E7 `
What other networks are you a member of?
9 h- I$ U, ^6 Q- q0 P& dWho are your affiliate managers at these networks?! I& Y% Z4 A& J. X# _
Do you use social media (Facebook, twitter, etc.) to market offers?
8 D; F6 a/ a, E- K8 _, m- n$ QHow much traffic can you drive?
5 \2 Z: E f0 \) ^Do you have a personal recommendation from anyone who is already a member?
6 t: `" p5 g8 W, BOnce you provide satisfactory answers to these questions, the network will approve or deny your
, t6 M" J3 }; tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% Q7 _; b4 A6 x9 ? E1 E* v2 hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# v I2 q+ f# A: cfor the network can be helpful.
, V, Z: w2 I' [- G2 _7 h# e7 r) [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 |; T2 j6 X0 f8 n( q" LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) S+ W8 e! g: H/ R* W! n
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& @5 P3 V, V- E2 j6 U6 Z
people can open a lot of doors as far as networks are concerned.
5 _5 u' w/ `1 v+ F/ c0 z3 cAfter You Join a CPA Network
6 y: A1 e' H; L5 l; m- n4 FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, b7 v( \" d. y0 T6 V) V' y
and make an attempt to get to know them a little bit.
2 ~7 L$ n4 m7 S* x3 zFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" T: B& _! v. t# i" A2 E
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 q2 D! u/ ~/ b, l9 i; K8 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 N; A! q# X" [# @9 p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 C3 _6 v. |# h) dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' ]# @) b6 r5 I7 e8 Nemail.
, b# ]9 |8 p. E* ?9 G3 ~* z5 |- AFor more helpful info about dealing with affiliate managers, check out:7 m+ M% t$ s" e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
S1 P$ p+ c, w% {http://www.mrgreen.am/affiliate- ... iate-managers-want/& S9 V- y$ Z2 m# M6 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' [. A2 p: e6 x* [
Set Up Web Hosting/ n5 F. a& t! r' A" ~5 P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ a" \$ E+ m2 ]about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! a% U6 V; {6 S. ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 L- W( z- A% d W: g
whoever else is on the same server as you.
( b/ c- a/ p2 \4 w; I( HSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" y8 V5 g" N/ |; N
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( b. J. Y: n$ n; n8 C) j5 rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., \' H. s' N+ r
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: `' w( c3 U8 ^9 _8 b6 S1 O2 n
house full of roommates (hosting customers).
2 f4 H$ k. b+ kIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ e- R' U1 F7 M) D" Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 s& C. q% D( w3 X+ e: P$ T2 {fit.
j: ?8 n; p# y! C4 D2 iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than. Z& m( f7 K) K" `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate( c8 |- F+ z, t) Y, J1 c
their food. Everyone else's food in the house has less space to take advantage of.
* y4 N9 V' v9 H, Y+ T3 dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For0 l" @/ ?8 V2 g6 I/ ?. l
any type of hosting this is a bad thing, and especially while running PPV traffic.
) M a2 ?2 _4 a) eIn the case of a virtual private server (VPS), everyone in the house has their own designated space1 d" o' }: X6 n9 T8 B
inside the fridge to put their food, and other roommates can't come into that space. The server is
; d/ B' a& ~, [4 t* @partitioned, so that each customer can only use a specific amount of resources at any given time.
; E; h+ `# A% @) m# _' uA dedicated server would be like having the whole fridge to yourself. All of the server's resources6 r4 k' U7 y3 _# |) S) ]8 q# W# k
belong to you and no one else can use up those resources. This makes it possible to serve much more' R9 ]3 {& {2 y5 g
traffic, faster.
3 T8 h3 I/ E0 E& Y+ B# D3 l2 J; G- WAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 w# P0 n# h q) J' v$ j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. B3 ~# M5 S5 B3 s' L- p
here:( R/ ^6 X$ k+ ?# |) u* ~% n' V
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 N) e+ y- j% Z2 P( {VPS&highlight=hosting
. [3 M6 q4 ^0 `Dedicated-Hosting-vs Shared-Hosting
! g# ~" |' t, o1 `2 P/ b( ?http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 H2 @0 s8 N6 x( J+ W3 a2 D" CHosting...Your-thoughts2 m9 s: w1 C& q# T$ u$ @' ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! a. P5 u$ Q8 p! j1 C
Hosting Providers for PPV
P3 d7 @$ k- i% K6 Z1 mBeyond Hosting+ b1 R4 n' D \. d
http://beyondhosting.net/8 [9 e- v3 C$ z& [" J! |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' B8 s! f" C. m3 Z7 R; O* M$ C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) k5 V+ A3 f; g. n) _ ddirect linking with PPV. Also, these guys provide great support.
/ y2 a8 v3 ]8 qProsper202 Optimized Hosting9 |- c9 @9 X7 ?; B. U8 i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ V; q0 n- U) [1 b3 O
CPVLab Optimized Hosting
* K4 f5 I8 G3 Y$ Z7 y' p. l( W- ihttp://beyondhosting.net/CPVLab-Hosting/$ i2 }2 ~0 P9 @0 U- W9 ~' k) k, d
Domain Names for PPV
; l& J. W$ E( A4 [# hOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: s# x A- h. |7 i
where you're going to host your tracking software and your landing pages if you decide to make them.
7 z" o- U- ^3 R! dOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' S3 f+ k0 \( z8 `0 ?6 _bland one is fine to start with, to host both your landing pages and tracking software. The .com,- P& {$ A- [& |) } Y. |3 c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- V W" D0 Y* Z' D k3 J' q
term or build a whole website.
2 {5 O: x" \8 e6 fAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; h# Y s# R: U1 g( p: Ltracking software on your domain. This is really important, because it is necessary to track your- Q a) a' v9 \6 U m5 L! }
conversions down to keyword level so that you can optimize your campaigns. Without proper
- P& r. O% g7 U- X s# [9 ctracking, it is impossible to know what is working and what isn't.
7 e% z5 b4 q# @To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: }* L2 d% D. S: q( @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* V1 o% Y2 E( `- i/ `( C. lProsper202
# }0 D5 c( {, b- D. E, q; {http://prosper.tracking202.com/apps/
( `: Y& Q5 D! i1 u7 c8 E" zCPV Lab3 z! c* p5 P, \( A
http://cpvlab.com/
1 H1 o# O3 Q; h4 C; t$ `CPVLab Help Videos0 N9 N7 J o$ n6 r
http://ppvlab.com/oweiw/oiurw/vdm.htm! s& X- U8 L+ C1 v* J/ o# R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 x; e% V8 H/ }! q, W R3 windustry standard.% T5 z- f; \: F- R9 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' k& W) h( ?0 YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 B5 f/ a# ]2 }& M
good support if you have problems with your installation.
. K" a7 A) `5 [6 c* _Tracking 202
F1 ~! @; p- n6 P3 ~8 E5 \/ tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 s; c/ }+ F" b# n4 w: a0 F
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: _8 U6 ~# {0 Y9 R* b, _: M
area.
& M1 A9 P v U; p/ C0 r- f& vIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- @$ m& [( m7 Y* L2 y+ Eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, K' I( ^4 V$ u$ c
interface, and their hosting.* {2 V8 Y& l4 k& S0 G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
! s( K) k5 z$ \' H" nand targets which you are bidding on. Leaving this up to chance in order to save money could- r/ y4 v' ?4 |0 \& b1 B8 d3 N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' O. H2 w/ \% |+ J, V5 Nwere using.
3 P( O9 ? p- M/ i1 gChoose An Offer
; o" T ^2 k) ]+ P. E7 F4 O# ONow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 m* E. o" g5 {+ wLesson on Offer Selection
8 J5 \2 Q0 F ?# E( H$ F7 U2 qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers* C- H- l) r. @% @& V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" a7 D/ Z) y7 |" S: F3 P' zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
h- ]8 W6 `+ z) J' s* |. S' JLeadImpact as the traffic source.
! s! _0 N! @! D( C4 V' a! o' ]Now the best way to learn how to put all of this together is to just get started. For some variation in
; D F2 K) ~( `: }4 E0 d9 b" k8 `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 K, l# n+ N k R- D* h
campaign.
& `2 g. h. z% `3 N) sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. T! J, o6 q& j1 Y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; k! y) T& l4 J4 q$ R
that all traffic is accepted.
. [6 S6 V% P) K' ^6 G' L m% ?: }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 B: ^& N( e! q2 V& t" u" I+ c1 XThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
. w" V( J2 o4 \. {; @get creatives like banners or images specifically for the offer.. P* C1 d6 U) `$ E8 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 U b! `3 v( r d3 g) G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. P3 C* m7 R; v0 L
track my keywords. Without doing this, it isn't possible to see what's converting.
, ` S/ a/ V& S- s- nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 K% H& {4 B9 C* \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: {; L4 C! r' Y$ J) @* ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! h; @4 P W% n" q. H
bottom of the page:
2 p( m& F g* Y5 }9 _4 e& [5 \, _Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ N" C9 \. B8 `3 o- D' hClick on the offer → pixels → Add a new pixel and this comes up:
3 J7 b( |$ j2 c# a) kMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) ~. S( L+ ~- v7 r$ H) A7 e0 J, d
from your software into the box that says 'Enter URL of image to load'.( D8 y& \( ?) S0 T
Once you do this, it should look like this:
" N) b: D( u, G& W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& F# M) `4 N0 B f, {' i* N, c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ F7 ~% n5 g+ ~" i0 ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( i' o7 Y( \/ O3 y5 a' Q3 ?4 f; T
Prosper or CPVLab.4 q7 Q: F+ M. {
8 |5 d g: y/ ~7 | |
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发表于 2012-12-27 18:47:17
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