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PPV GUIDE [PPV新手入门][28页]
! B" ^+ ]" H6 W$ p详细的请下载电子书！% V; S, y! x/ ]! c" A8 q# y# x
! A. F' ~9 F* |3 {+ D
8 Y1 c' A# M H% A: m5 c( O. v- v mNewbie Guide, @- x5 c. D1 w
PPVPlaybook.com
0 r* q: Z& x6 p$ `1 m( zTracy Shaffer9 E( g- ]& g7 v- _7 {5 W& x
David Ford V n: k) E: Z1 N; e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 W, G/ x1 d& g9 |8 A& |' O
Getting Your Mind Right to Start Affiliate Marketing+ o) m+ X D, J3 p) M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 M% J5 P9 Q1 e7 e4 M- Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 q& ?8 D; G- G+ @4 k/ f# g" fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 z" L4 [6 D8 n) Q& i( Wwith any success, these claims are laughable and far from the truth.
# U+ N- s/ E$ j eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) T* d- ^' s* w$ Z0 r# ^0 [
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, q3 m0 q" ^! xthe ability for a marketer to be a one person shop and make an incredible amount of money with low& D; u* v. Q3 C! `5 U9 ]0 `) z0 d7 ]
overhead.- `/ w1 k; q8 l- L$ f
The winners in this business are the ones with persistence when nothing works, who know there's
8 G0 w0 {/ }8 C0 y: Uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., Y- g2 `! a' V) h# X' u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 \1 A# T' X" A& j# u" S" J4 ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' p4 N x' I N; M% U& h! gMost of these things happen suddenly and without warning, and they all contribute to the amazing. ^4 C2 [; A& B' z
learning experience available to anyone with a few hundred bucks and the ability to open an
' |9 @7 g* |, X/ _$ e6 Tadvertising account.2 K' Y- y1 F3 D. l: c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' _$ u ]' f; a! d4 h: C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" f7 f2 {/ J: s8 t4 X4 ~marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: o7 ^8 }$ ?1 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ R- l1 n: q, I; n7 mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! E2 P) j6 f1 V5 d* E4 [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ ~9 z( P2 e! L6 I S7 S4 Q4 I" Estarted building.
) J/ [- W1 `$ y1 z; NThings you need to get started:; ?; D( l* @% p$ H
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 ?! }* R1 v7 a+ E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' w( c! j z* Z1 k9 I, O# Q/ H
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); Z' M s3 ?; J7 ]4 I4 p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 d1 P. S* B. D# M7 L1 w( \' P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 @0 O0 V! W# M4 V. q3 Kwith PPV.: f2 g3 y# O0 |" \9 g4 |
Basic Getting Started Definitions ~, H# N7 b0 ]8 ~. w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 ]) T- k' r9 y& E9 m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ O3 O% |5 P% q/ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. V1 t) ~* T3 Z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ Q6 @# D* s6 w% |4 c _* SCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 h. \: T; `- Z5 m2 Z
receives a commission on that product. An example would be the Amazon.com Associates program,
. i0 _) N1 l0 O# `/ \* Q, B6 cComission Junction or Clickbank.
( O! W5 G# N# H8 {/ yCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ j1 s/ e1 S B- [. W3 E& uan action like filling out a form, submitting their email address, signing up for a service or sometimes
/ @2 k$ f8 |0 o2 Sbuying a product. An example would be Ads4Dough or Neverblue.' f. `8 @1 ~- E
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" V/ a4 }- d3 maccount, getting the affiliate approved for offers, bumping payouts and just about everything else- j, X" J7 Q* B/ x+ x9 E: I, H3 P) x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 ^& Q9 u; c& i8 ?. E
right from the start can really help you.+ {' i1 a9 _$ F5 e' I) v
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; }( ]# } @3 T+ e1 b+ v7 M" N1 m
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: z0 i) t3 f' D$ kview, starting anywhere from .01 or .015.4 F. z( |* X4 \& U) R) Q
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 Q% E3 ~% t% Q9 ] K0 Q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& I# ?( O0 T6 ~MediaTraffic, and AdOn Network.
" n" E* e2 P- B( L: a+ ODon't popups get blocked by pop blocker software?
+ \6 x& I9 L2 ?6 D' tNo. Popups are served in a new browser window as if the visitor had opened the new window: p* A, f4 r3 R( Y1 i
themselves.5 K4 g# I) J5 \2 @; J9 L% X
How many popups get served to the visitor?
# Q0 L; M7 ?- l. M4 d1 T& ~$ ~The number of popups served varies depending on the PPV network. Some pop more frequently& `# O3 q; ]# ~. d* k& Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- e: u8 C! ?( M \ f" g2 C
serving this kind of advertising, so they have to toe the line between keeping their software# u2 ~2 \, p- D" y E& A% p
downloaded and still making a profit.
; j( H9 A0 m" Y# a+ X: M0 SIsn't this type of software bad? Why would anyone keep it on their computer?
' V, l3 R* I5 I, t. R! } p% e# TNo, this type of software doesn't harm the user's computer.
* D; \! W* a& c; e9 C6 rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% C0 X3 u! l, c9 {/ ^% b8 Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& C( F+ W Y7 @9 w* z1 bthat they can continue to have access to the incentive.
! d9 A. _6 A4 }! y+ ^- z; i9 q- n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- n, O1 F3 k, S% f) s
How to Get Accepted into a CPA Network
# k! D8 w/ I% r7 IIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* o5 O- G3 {! `) J+ fto start looking for networks is Offervault which lists offers and lets you compare payouts across4 M6 k8 K" C. d! X# B3 T3 q
different networks.
+ j$ y. ]- i6 y* Q/ q3 TOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 L9 x0 F- c* C# N$ K
application and be as specific as possible about your promotion methods. Usually some time after' A) O: B) O( |" \
receiving your application, the company will call to interview you. The phone interview is a critical" ` `/ R" `1 {3 g
part of the application process, and most networks will deny your application outright if they can't get
# @5 f6 i8 O8 c0 }$ P* D5 pyou on the phone.1 E/ ?" ?$ j: z# j
Often, the person who does your phone interview will actually become your affiliate manager after2 g( s8 Y- G2 a2 \2 g
you get accepted, so it's a good time to put your best food forward., ? x+ I. g2 I& R
You might not relish at the idea of someone grilling you about your internet marketing methods over Y% Q" X: w! r: M, v4 P, R* C
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- H" w. e* w5 U' o) gWhat methods do you use to market offers?
1 R$ F G1 R/ ADo you already have a website you will be using?
- P3 |8 D1 E2 Y) Q0 s" _# R/ e) @" BHow much is your advertising budget?
x- v. F" p. z" sWhat other networks are you a member of?& @8 s1 ~1 M( a- j
Who are your affiliate managers at these networks?
y0 K" s- h' O8 XDo you use social media (Facebook, twitter, etc.) to market offers?
" s' u% Z2 {! u, ]$ b# @5 o. c. tHow much traffic can you drive?
9 a8 t; G8 B2 H! q+ ~. k+ \5 p4 v0 wDo you have a personal recommendation from anyone who is already a member?# f3 J" H$ _4 d' A w
Once you provide satisfactory answers to these questions, the network will approve or deny your0 e, z- s2 m5 M: Y9 E
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 X& Q& D. _# i% ~2 @$ |; f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' @ _# I* ?% r, T: Z7 h
for the network can be helpful.+ M+ {( L; X- j* D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 W1 ?3 s: @7 l3 Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ @: D+ _0 K) J. H# r \( t% y; o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 T; {+ j( k9 [5 N0 ~3 H u
people can open a lot of doors as far as networks are concerned.' }2 B- b% Z- A- J
After You Join a CPA Network
4 Z& D6 k! G/ Q, {- _( J; S; \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 w9 W! p H# d% M, F* H
and make an attempt to get to know them a little bit.
. j P% @; p. A* f; vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 ~% |5 z+ j% A' X- H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% d- r. _9 P. D& n8 M* n/ z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ q! W2 ?* G9 L" n+ a+ ~8 j) vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* s& Q: \) h* cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# M1 J; h& V/ W& F1 t o
email.7 W6 _, a) N( s' x& Z8 x
For more helpful info about dealing with affiliate managers, check out:
2 E/ o$ V/ f8 K- L# }8 a) g- H( |+ Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 q6 Q$ ~: w0 |6 ~" E# P- Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 f' p5 g9 r- r8 H8 {7 E9 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 f: R2 ?: O0 _! M( b) ?' bSet Up Web Hosting9 }, U9 L* N( y: `+ G0 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' Y& G8 ~" w- m. J
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. }' ~$ M, {5 x1 I( G# Ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, I% V9 ?5 B: x0 x: R9 Mwhoever else is on the same server as you.4 }% z: Q0 \9 H
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ m i1 m o+ f, P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 v1 E8 ^ [6 Z R6 xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' D4 B+ E% [) c/ S1 V7 MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ P3 L3 t/ \, a% s$ B- Thouse full of roommates (hosting customers). _- @( s* u, H {( y9 Z/ A n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
$ w" M/ v1 n! ^+ K" ` P! i c% g- O: Nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will( M. R% d$ _$ ~9 J; \) \$ N
fit.) |2 e0 A7 H6 _! L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, N0 G' a" |, u) nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ K4 e) u% K9 k. p! v: w
their food. Everyone else's food in the house has less space to take advantage of.
* X/ I: l9 v3 v4 k& LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
# G; t3 N7 v* }# B) g8 {any type of hosting this is a bad thing, and especially while running PPV traffic.# Z( O. c" u( g' W* H
In the case of a virtual private server (VPS), everyone in the house has their own designated space1 l' w( r. {& \+ B" S; z0 C* B% h
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 F* ?& l/ b0 fpartitioned, so that each customer can only use a specific amount of resources at any given time.
! h7 h% }9 ?* E R& _A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; a; Z: s. y; [; q% @belong to you and no one else can use up those resources. This makes it possible to serve much more
1 h0 ?% c( [# m: k8 v4 l0 t ntraffic, faster. d) j/ D1 Q* l/ Y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( B' I8 S1 u% s2 T8 ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 S( F$ o4 t. N o4 B
here:
2 U+ u1 a0 }. z* w/ q8 S2 shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-& k; y$ h' w% h d. Y0 y) l
VPS&highlight=hosting
. [, w: L7 d+ F. JDedicated-Hosting-vs Shared-Hosting. n, a7 e% I5 t# E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% k/ b3 v1 \3 q2 Y/ c6 DHosting...Your-thoughts
2 J/ l' B' U; v/ x H& f% s2 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- s: |. _$ ]8 r% p9 m2 \Hosting Providers for PPV
5 T, W# e0 o# l/ a- Z( k" j7 KBeyond Hosting
" v( i+ B. C$ s4 a; Ghttp://beyondhosting.net/9 r" G& y; l8 x6 g0 T8 k6 T0 @
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 m; L$ e/ V$ }! Y0 }7 {9 f: ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 n6 y& E2 k, b0 Q% o/ S2 M3 _% }: P
direct linking with PPV. Also, these guys provide great support.! X, k3 L3 l ?6 _& N# u0 L
Prosper202 Optimized Hosting
/ g5 Y7 ^$ o, n; _3 W0 D) u5 o) V' Z" Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 F; p4 Z9 h4 ?: b2 w
CPVLab Optimized Hosting9 z9 a5 h5 \& L: l
http://beyondhosting.net/CPVLab-Hosting/
4 {/ f4 f. c5 j1 eDomain Names for PPV c+ I( s5 F* d, t9 |# l; z4 r# g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 ?0 |9 @3 [* N- m, F+ E2 H; W) owhere you're going to host your tracking software and your landing pages if you decide to make them.
8 j E# J4 Z1 |5 f1 U; o) ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," l6 }; C, e! v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 ^9 O& s- }6 ~# r6 X1 L. {
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( p, h9 _$ x. m( ~
term or build a whole website.+ w1 V6 T$ Z9 i: m* \0 Y3 G, o7 Z# S
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) P9 p7 J- Y" h" f& t. Otracking software on your domain. This is really important, because it is necessary to track your- X0 K, Q8 G5 @. q4 B
conversions down to keyword level so that you can optimize your campaigns. Without proper; @1 a* y. R1 d! u2 I
tracking, it is impossible to know what is working and what isn't.
/ b9 L4 {' v8 u Y' ]+ ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% p" ?; ~! Q; K w+ s5 M+ ]) Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 B9 Z0 ~6 g. r0 \- Q. z
Prosper202
+ s* O. G9 ~5 v% Jhttp://prosper.tracking202.com/apps/$ x; c' ^8 A4 {! @$ `( G. ]
CPV Lab
" K( x6 q3 V! y$ F; n% ?http://cpvlab.com/
9 s) p+ k% n9 ?7 M# L. D1 _; YCPVLab Help Videos8 ]& Z( _% l# d6 M* x; V$ a3 x2 ]
http://ppvlab.com/oweiw/oiurw/vdm.htm
" l& @# D8 M% OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ ~; u( R, h" a5 j5 H5 V; k, ~( M
industry standard.
+ j- F- D: i5 C) z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: o# a1 u2 Y1 Y7 E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( }# m" j( F0 p/ V/ K
good support if you have problems with your installation.
6 g5 [- E& w4 _3 [- S" r8 kTracking 202" j/ z* r9 @+ n( n2 M" h+ _# W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ c$ i5 c" ?; q$ V$ F6 Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) B) H: Y# P/ ^0 x2 z+ S
area.4 @3 c; |/ R$ M$ o
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. ^% {/ W4 T, e0 R& ~4 h' g# `! nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; O+ g# v* t$ ?
interface, and their hosting.
: M) n; b- ?: GAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords6 F( z; W4 K* q/ m4 W! u
and targets which you are bidding on. Leaving this up to chance in order to save money could
! ]; l9 K) Q0 M5 q* N5 f& p# K; tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you% c3 B5 e0 b5 M! F9 ?5 V
were using.
; m) c5 U ^# d# x3 u& b0 R$ kChoose An Offer! Y' d1 `% [2 n: g+ N2 x9 E
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% A7 n0 u' e! I8 CLesson on Offer Selection
B* p0 C; O4 {4 k) @ s2 rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers: w" D# T- O0 d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) C0 W$ e v; k6 L3 @5 [
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 k) Z! b1 `6 X0 Y0 e& eLeadImpact as the traffic source.! N- A0 [# ?4 j" T: A
Now the best way to learn how to put all of this together is to just get started. For some variation in
; K: `& U: I* s; q5 kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. m9 @/ [2 D" ycampaign.- Q( p- I8 ^- B! q- c3 S) o. d
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: M, [# X8 u: f
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& T+ ^4 y8 N% R7 I _ A+ @
that all traffic is accepted.) t: ^9 Q9 a" ?$ H2 ]
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' g: j/ z* ^& }0 k- z# ~1 l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 B/ F6 {- {) j: g; E5 c* o
get creatives like banners or images specifically for the offer.! v: d6 W8 c/ j1 h+ I& Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' q3 g/ c0 O4 ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; h! {! j$ H( c
track my keywords. Without doing this, it isn't possible to see what's converting.
- V* C. t, T' U" J% S4 z& uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' D ?" s/ g. l: f0 d7 |6 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# ?4 o5 F: u9 E6 j/ eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- E3 j: c# w2 G# U* o
bottom of the page:1 C/ o- V9 t' N( c- u# F
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 @9 G6 I# l+ t( ^. AClick on the offer → pixels → Add a new pixel and this comes up:
! D! j$ t( \4 M3 ?# [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 _* n6 F: T+ i" ?% Y" Q3 _5 D
from your software into the box that says 'Enter URL of image to load'.* a9 p7 v" y% f* q5 d; V' e. a' Y
Once you do this, it should look like this:
$ }3 ~, |+ D3 F9 Y( x. T2 m: `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ v. j) }% V$ k1 T
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" ~* E2 \' R) s+ tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! }! B& [3 D' v. G2 q; o: C
Prosper or CPVLab.
* |! g5 A0 x, C$ n
0 B/ }% E: y5 ?& B& m |
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