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PPV GUIDE [PPV新手入门][28页]6 k7 Z P) u1 p9 ]( U
详细的请下载电子书！. I! {% u4 C0 {; z# s
6 H( \: G4 [1 A$ g* V; H+ w, w9 M6 M; d
Newbie Guide
( ~! M, @6 P% e4 u, ~$ P# B3 sPPVPlaybook.com Q! K, P4 l- \$ [
Tracy Shaffer A* M$ M8 ?' F& |! y" g
David Ford
8 p, V, B2 B# _; c, V+ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 W2 l! u. G0 P$ W- zGetting Your Mind Right to Start Affiliate Marketing
( u; v. D- `. A* d& J. Z; uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 A6 L9 e5 {5 w1 R' _: Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 u$ o; z7 V) Fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 K0 ~) n/ E* t% s3 h& T7 z
with any success, these claims are laughable and far from the truth.
: d0 V/ w6 m e( \7 \- lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" X& T# z7 G* z; A) x0 rflow management. The main benefits are the low barrier to entry compared to other businesses, and/ {) |2 C* Q! r
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 q) Z8 e9 e* X% J. H8 qoverhead.6 `6 [6 U; I5 T9 S: B, H
The winners in this business are the ones with persistence when nothing works, who know there's0 s. w5 ^9 y$ U$ Z# l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- m4 B" h/ Q# t2 s9 {4 Z2 q6 e. uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 C* N9 F" D/ j4 ?) bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' B: ?+ b/ F' K% j5 Q" m: TMost of these things happen suddenly and without warning, and they all contribute to the amazing
( f4 v R% j: T. ylearning experience available to anyone with a few hundred bucks and the ability to open an) j% J+ O7 U* K3 H% l+ d) o
advertising account.5 G2 v1 _9 m0 b$ R2 p, E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 e1 m0 C9 {9 K, V7 `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 ~) z$ S1 Z0 I1 j9 B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. a) M9 U& q. f) i- w+ `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: V8 Z" p+ ~! f) B1 J3 D9 S, t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, K; d& ]% D; q/ N- n$ ^2 q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 U5 d; t2 J2 Hstarted building.
% C- [& V' [# @, z1 d4 [4 \) DThings you need to get started:& y) `6 v1 d4 Y! ]7 _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 \( Y# r. o9 ^3 t
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 j5 ?4 w+ _$ G/ b( k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
Q* G4 z3 w9 K; D& [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 n' S; D5 [% I6 e& L3 i7 C0 j1 X# ~1 O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 T5 `5 ^2 k- f9 n6 a; D8 |" v+ e
with PPV.
1 O: a3 F0 g P7 t8 K. u# HBasic Getting Started Definitions( ]8 z8 e6 B( ]& @2 u
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ n0 ?8 E5 f8 d! n O) T. J9 {( Uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 `2 M8 \- D+ L5 Y3 w }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 r& O7 b: h+ V0 K' b# y8 c, Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# Z/ c6 P( k5 R$ d& YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ h8 {( A$ l5 G+ o& _' A5 C* n, h# R
receives a commission on that product. An example would be the Amazon.com Associates program,
+ y* H! U/ b- Y- @; Q" W, G r. lComission Junction or Clickbank.
/ z/ j! V+ B% Y! @6 tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 `. r# k9 N2 O3 `2 G3 T
an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 q$ E4 G- L/ L5 @+ ?5 Dbuying a product. An example would be Ads4Dough or Neverblue.
1 a) ^* {5 ^/ w+ O# nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ U2 [& Q1 U; ^" E$ @! W4 }2 gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ P: V! ?; p: s: S8 f9 Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 x' @0 ^2 B7 s' r& N
right from the start can really help you.
8 E: Z' v% E/ @8 K. LPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 ~! H" c- [. x+ a" \' {. Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" v9 t. l4 Y+ w# W/ Wview, starting anywhere from .01 or .015.1 I- Q7 T7 R) n1 \' k7 ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different. u$ W5 x# U5 \ \2 q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 G/ \& x) `* j8 B H
MediaTraffic, and AdOn Network.
& b5 [' U7 |5 H& @" m2 }Don't popups get blocked by pop blocker software?' [. ^2 }; @( j
No. Popups are served in a new browser window as if the visitor had opened the new window
$ X, e4 C8 \1 l8 R# `0 @themselves.
9 G' o# t) y7 [( g% u! }) h- bHow many popups get served to the visitor?( n0 N/ i/ f6 t2 {! w0 x( C
The number of popups served varies depending on the PPV network. Some pop more frequently
2 t: z5 L; p7 @& s; [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' ^* M' ]7 V0 E3 }serving this kind of advertising, so they have to toe the line between keeping their software: I0 B. w9 l. A; S+ u3 r
downloaded and still making a profit.
1 D; e# H* _2 E; I3 e2 T8 {Isn't this type of software bad? Why would anyone keep it on their computer?5 H$ |" R8 D2 j
No, this type of software doesn't harm the user's computer.8 O: ^! j! J# z' M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
a" [2 C2 k, W4 _toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 t0 ?, R" ^ z, N1 k$ Gthat they can continue to have access to the incentive./ `8 ]; M, P* `8 l& N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 D# d7 s0 R( v, B: g( ~2 [
How to Get Accepted into a CPA Network
/ \% m e1 e6 F- V1 D, S" `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ V- P5 z4 U! |8 K* B5 p
to start looking for networks is Offervault which lists offers and lets you compare payouts across; a3 i' m7 U: h& j
different networks.2 r) T+ x. S+ h6 d$ T1 Z; y9 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" {8 y/ A% h2 A
application and be as specific as possible about your promotion methods. Usually some time after& C# @$ S- _ M9 i2 o
receiving your application, the company will call to interview you. The phone interview is a critical6 v6 V& k4 {: A) t' o9 I
part of the application process, and most networks will deny your application outright if they can't get
8 q# i& g8 E) p! ~you on the phone.% H- o1 P2 ?' R0 h% m ]
Often, the person who does your phone interview will actually become your affiliate manager after3 R/ F) s6 M- c1 o
you get accepted, so it's a good time to put your best food forward.
9 c4 r5 R* f$ f' N8 u! g4 Q; GYou might not relish at the idea of someone grilling you about your internet marketing methods over8 T7 ]6 [1 A2 c% F3 z* ]* b$ O
the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 z, B9 y6 j: Y4 P, lWhat methods do you use to market offers?, l0 V$ ^6 I+ a! R0 l$ K. X
Do you already have a website you will be using?. T: B& M! Q9 |" D+ ?) U
How much is your advertising budget? a8 l# @; v4 y; c7 H" O
What other networks are you a member of?
' M/ x( [' B1 W4 j+ [( X& WWho are your affiliate managers at these networks?& @4 y% L H* J" A
Do you use social media (Facebook, twitter, etc.) to market offers?
3 n! N; l# ?8 sHow much traffic can you drive?2 x& |# r" j$ T2 i7 ?# i
Do you have a personal recommendation from anyone who is already a member?. |$ ~3 W: G& c+ o) b# u! ?
Once you provide satisfactory answers to these questions, the network will approve or deny your
) n- P0 O+ ]5 j0 H1 O6 v; lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be9 p/ N5 ^' F! t* m2 Y4 V/ k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 D4 X# Z2 K! r' H: J2 e8 I- N9 yfor the network can be helpful.
4 Y$ f3 R/ ]6 c1 ~# cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ W/ F8 U5 k+ H, r% q4 n0 }3 \, {
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! R; ]- X. Z$ { }% Z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 b1 g! j) c' ~/ j% A* U
people can open a lot of doors as far as networks are concerned./ i" u+ E1 S' W& r
After You Join a CPA Network
9 N5 L+ Y4 [. t4 c& s+ |0 |Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 P& V7 p2 X8 y4 V
and make an attempt to get to know them a little bit.3 n; R5 N' a/ {$ }( i! Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& d' x' D8 K _2 ]weight in gold. Start feeling them out from the start and try to get to know them. Once you get( q2 c% l9 R3 ]. L# w* k m/ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* O* e v! U& t: q* U7 P% q/ blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ @& P$ s* i* i" Q' C, ?& [: qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 j9 g+ u& w4 ^& o! \8 @4 v+ c$ Q: M
email.6 E. V! \, Q0 W, i+ k$ l- o v
For more helpful info about dealing with affiliate managers, check out:
! F8 b/ P" y- I. t; X) o+ ^$ y) chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/1 N, P1 p3 _+ s
http://www.mrgreen.am/affiliate- ... iate-managers-want/- z1 x5 {0 u7 W- I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* L7 E% O0 l# b9 e& _. pSet Up Web Hosting
- J: J/ { t1 t" lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& h+ h! [$ }, ~5 g- s. \: Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, X! w% B+ h; ~
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& `( P" i5 d% l1 ^* ~. Y* Cwhoever else is on the same server as you.
) e, Y* u- [, `" g$ b* k# A& oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% N2 }+ [7 X2 k) I& y/ u
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 I: p% K7 M" x, Q/ `0 x* lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
I. y7 P$ _+ E5 kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% X* `; a/ E& n _8 Z5 S1 nhouse full of roommates (hosting customers).) C+ @2 M: {. _" a- j& G* x
In shared hosting, this is like having roommates where everyone has no specific designated area inside3 B: w2 `% X( h* _& E! Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 M5 P) v/ {" b( o
fit.
" A* q! `0 Q+ r$ ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# x' P, j: s* y, F: _ [8 ]the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' }4 u! T r+ g/ F5 X8 btheir food. Everyone else's food in the house has less space to take advantage of.! D8 s+ L" V0 `7 z; q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% B' A( ~" x% e( \2 Cany type of hosting this is a bad thing, and especially while running PPV traffic.) B3 r% l. m9 B; N2 N- |5 G
In the case of a virtual private server (VPS), everyone in the house has their own designated space* Q+ e z/ v0 P$ C0 ]4 P# `8 d* p
inside the fridge to put their food, and other roommates can't come into that space. The server is! n7 P, b) T( A; U' K
partitioned, so that each customer can only use a specific amount of resources at any given time.
( B2 |- f& Q$ l/ F2 ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources
# l6 U8 E* H) g# Q- O5 gbelong to you and no one else can use up those resources. This makes it possible to serve much more, w. i9 z7 r( P; O" h/ m$ j
traffic, faster.
. x4 P7 f7 ~7 N ]5 l- y3 y: H- ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 u/ R* m! a- j5 W9 a
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) u4 U; [4 P/ [& M# o A+ ^here:. v# G) O$ Q" d1 ^1 V* r0 D" _
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-& t- e+ y. u) ?( W' q
VPS&highlight=hosting
5 v7 A# W( U O7 I6 O" ~& WDedicated-Hosting-vs Shared-Hosting
( [. b) i9 [! |) H: x' W; S% Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' U1 m5 N2 b4 W8 t1 I3 THosting...Your-thoughts( a* C, o3 K' T% u3 Z+ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 l5 x: _& @9 j3 m7 O3 z' X$ L
Hosting Providers for PPV! H5 |& _! l/ J/ R4 B# d: o
Beyond Hosting
U) r( f& ?6 qhttp://beyondhosting.net/1 k3 N+ o0 Z# }& o5 Q0 g! ?$ ?/ r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment, t. @5 I4 k; o! [7 ?8 u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* S, \ ~5 A! F/ z( Pdirect linking with PPV. Also, these guys provide great support.' L$ t9 P& Z" F [( B
Prosper202 Optimized Hosting0 W% l" b+ }+ D9 R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: ]1 t, F9 w0 _1 D) kCPVLab Optimized Hosting- k: ?8 x1 t9 d8 b* Z' ~
http://beyondhosting.net/CPVLab-Hosting/: h4 f4 f. f3 X
Domain Names for PPV
* q- `1 S/ f9 BOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% J8 ^, O$ [+ W+ r3 Y3 @# P
where you're going to host your tracking software and your landing pages if you decide to make them.6 e4 C. l7 { W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) R8 @4 V1 E# h( c! Q4 `1 tbland one is fine to start with, to host both your landing pages and tracking software. The .com,4 O# @8 w9 ~. I( P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 z* u. Z" f/ Jterm or build a whole website.
Z+ ^. G' I! [0 R1 \2 P/ H2 Z( KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; H- D8 P0 e* B) g$ q
tracking software on your domain. This is really important, because it is necessary to track your) a( d3 |: c) F, [& g
conversions down to keyword level so that you can optimize your campaigns. Without proper5 d% I, B3 `" X
tracking, it is impossible to know what is working and what isn't.' }' G" Z& b6 b5 I1 y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; P4 r8 ^3 y1 k- Tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; `, E( u8 h) ~3 {, A& h# q; k3 EProsper202
5 W' u s* C0 j! t' ~( q5 @; ~http://prosper.tracking202.com/apps/
4 ~- k8 w$ `/ bCPV Lab7 h5 Q) i. F2 k7 W
http://cpvlab.com/
. f* F5 t/ ?3 n% C6 ~: F! p m( c% ^% PCPVLab Help Videos
! }9 I, d2 ~# r) f# K9 g, j8 X- khttp://ppvlab.com/oweiw/oiurw/vdm.htm
; ?; N# J: ?, D4 x9 w9 s jAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% M, E0 z: a( ?# J1 V. I
industry standard.
: s: |% {5 o h; W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" A& t6 E: ~; h2 z! ^% r4 MCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 Z3 O9 b- _% P. @# A. Q$ y" Ggood support if you have problems with your installation.
0 J7 }& [" L5 H' \; x1 G3 |3 k$ zTracking 2020 }( t9 j/ k* j7 r2 o1 D
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! Q- z! Y# d' K" |; S2 ]9 Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 j5 t" n+ u% A2 Y$ e4 }area.
; F7 ?$ U2 e8 X9 C" @# tIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 q: v& `) }: E. Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, n C+ f% C) L% Q$ L) o% j
interface, and their hosting.
5 R6 Y0 ? D9 y5 Q( O! g, UAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 N3 r- w. ?$ Z( e1 N G' `( fand targets which you are bidding on. Leaving this up to chance in order to save money could
?# r; h( s4 P4 M. jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) B6 O/ V1 \+ I" q9 L' _# [6 [% \" h$ g0 ~were using.: N2 b7 `. _' C. Z$ K+ p/ t
Choose An Offer1 |, j \% e5 d1 T
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# v4 m p0 s$ E* X3 x! XLesson on Offer Selection2 q: o2 A& Q4 t3 I9 }( E8 [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- F- C- Z2 G" v0 nIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: {7 @/ ^* R" N) z8 n1 Y# X0 J- ?5 ]To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; R' Q& P# d/ S( m* ` b
LeadImpact as the traffic source.
5 d0 l! |$ k; U' [7 O4 b, vNow the best way to learn how to put all of this together is to just get started. For some variation in& \$ H0 g; e3 {8 v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ a' G* G+ E2 P3 [
campaign.
/ D, J* j ^0 ? ~" ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 ]. T+ Y! P) s8 |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% g5 E9 H7 b3 U0 x" C7 Cthat all traffic is accepted.
. G3 F5 ], T5 n8 D7 {9 {6 zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ f4 ?& f4 M6 \7 j' m7 x
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 ]% k( H) ~) t9 C" Y3 R9 z
get creatives like banners or images specifically for the offer.
, N) L" x" e. o4 v' k4 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 d# h/ ]( y, o8 |- j4 \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 L7 ^5 z/ ]' _. ftrack my keywords. Without doing this, it isn't possible to see what's converting.
! C \. F, h4 d1 |( ?2 nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ n4 B* z! J1 w4 }7 J' U1 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" v: S* }2 y6 ?8 T, KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 A3 j- x4 b9 V- {* q: [6 v r, K6 j- dbottom of the page:
7 s+ ~. T. Y1 R) ]! O5 e8 i0 KNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; d8 q D/ m$ e# M3 S/ A# |Click on the offer → pixels → Add a new pixel and this comes up:* h$ ?1 T) \' O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& f# z: I$ M' T5 h0 i9 Efrom your software into the box that says 'Enter URL of image to load'.; l% b6 P9 G" g7 L. Z9 |& k) L
Once you do this, it should look like this:
2 A4 _4 w" C( p' I$ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) A! ]" {; B9 O! F# x, l& Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( u f; i9 O* k! ~
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. Z! X$ m p4 W( c
Prosper or CPVLab.
9 I" _% c" t- p3 T) ^/ X& |) D# ]0 E" B. ?/ N3 Y# H: ?
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