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PPV GUIDE [PPV新手入门][28页]' w4 w3 f( s- Q \+ T" o8 |$ g
详细的请下载电子书！# s5 h, [4 A4 _8 Z; |7 e
6 m; _. ]% H5 U
3 m0 o' v2 d+ b
Newbie Guide- c5 b2 Z1 Y! q" q$ H" E' N
PPVPlaybook.com
) S4 y8 m a0 |: Q4 R2 ~Tracy Shaffer8 o% ?9 v8 k4 v- F0 G- U
David Ford
, l3 s: u3 N8 _4 a" M) u5 j6 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ W& V1 a+ }7 Y; ]0 G% LGetting Your Mind Right to Start Affiliate Marketing8 s$ Z A' s5 Y0 f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, J+ j# d; A* Q# U# L8 x& X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 \$ F L+ |4 {+ A: |
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( ?1 c) e+ k; {9 C* ^with any success, these claims are laughable and far from the truth.
& M1 E5 g' t) c0 KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 A9 Q! B5 B7 d5 y. |% U! m1 w
flow management. The main benefits are the low barrier to entry compared to other businesses, and# Z( n' l1 m' `/ N7 u- M+ S/ P
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, o; T8 F. k3 @overhead.+ z2 N! z, c# y% d
The winners in this business are the ones with persistence when nothing works, who know there's
* P& T+ S# d% O" A+ Q" Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# z+ T" U1 |( z( e% GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, |; u$ q4 N7 p; u$ }2 Q- b, bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 f8 j% a) M. |4 E3 o' X* z- y% ]Most of these things happen suddenly and without warning, and they all contribute to the amazing3 A& {% T% P" D
learning experience available to anyone with a few hundred bucks and the ability to open an6 D6 S1 l5 ?4 }4 L& B. F1 i
advertising account.# ^+ ^6 R5 B% o3 y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 ~* ]" j; ^# swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( W& { ~3 N. ?/ nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,, Y% Q$ g* s* n) A5 {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ @% h+ z8 |6 B3 ~& i/ LWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# A3 }& D# m7 K8 ?9 _* [% n# dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get" ]# W" S: T$ w
started building.' `3 h2 e2 O& H
Things you need to get started:
" o. A: f' v! z- U: V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 M# U2 R4 `1 B3 i7 p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 v, ` h+ C2 b8 F4 j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) s# L* [! v6 j) m( T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' q# I4 u- A4 S1 O; O! WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 h- i6 ^* \# ewith PPV.# F2 {( \4 U9 F' \ ?. j
Basic Getting Started Definitions
2 I3 h* q# B/ OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 c5 W. _3 o* W$ n5 P+ g8 ~$ }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" v' z* O5 S$ b' o! G+ R" |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" r* @7 ~" _. `7 O
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! ^0 m( A N6 c4 pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ }, z8 [; ^! |) [2 v9 w, kreceives a commission on that product. An example would be the Amazon.com Associates program,$ e8 x5 k: k' `7 a- i
Comission Junction or Clickbank.9 t/ Q. [, {* T& r: U3 h
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ C ?0 c: [" _$ J9 [( m" [ _9 q
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 w- R o4 D8 g8 J& b8 q
buying a product. An example would be Ads4Dough or Neverblue.
, W c2 K0 j# r* RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) }4 m2 |" H( s9 w& {6 Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else) \, T, v. y' Z+ j/ Y0 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
w$ V/ V( [) V4 n+ Zright from the start can really help you.6 U2 \. C8 D) }: @; u7 o0 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 i4 b6 W9 ]8 J. @/ n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! k& l8 z! U* G, C& ]+ l
view, starting anywhere from .01 or .015.
: U- A& P8 @+ f: {$ y8 WIn order to use this type of internet traffic, the affiliate can sign up with a number of different
$ U& h: ?) V( J5 z M6 Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! {* k! {; t w: ~& e3 I4 KMediaTraffic, and AdOn Network.
! y6 O3 z! Y9 _Don't popups get blocked by pop blocker software?
7 P, b3 L3 O3 S# v2 XNo. Popups are served in a new browser window as if the visitor had opened the new window9 f$ e8 P5 U1 u: H6 ?
themselves.4 v5 i8 f6 l6 P) p) P
How many popups get served to the visitor?9 n. U$ D0 @3 H) W# [. t
The number of popups served varies depending on the PPV network. Some pop more frequently
- b8 d9 L# y! [' M9 A7 `, M) y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 w/ h6 E7 ~! Q) r3 }/ x- o+ lserving this kind of advertising, so they have to toe the line between keeping their software
! c& a9 b1 U1 @* bdownloaded and still making a profit.
+ O: l3 A4 v) x9 YIsn't this type of software bad? Why would anyone keep it on their computer?
3 {6 J% U/ X% w+ \- m* @No, this type of software doesn't harm the user's computer.! Z Q2 Y* a- G1 I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 }1 C" M" C* |; P& L$ S, Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so X# x5 G0 M9 G( i! O1 F' J
that they can continue to have access to the incentive.6 n2 P: ], T/ L/ j+ ]7 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( D7 m+ W5 p* P% E. ^5 w
How to Get Accepted into a CPA Network1 B( w+ a4 F0 A& ^/ ^& R" ?
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 Q+ j! }' o2 v, jto start looking for networks is Offervault which lists offers and lets you compare payouts across5 m4 D3 Y) n7 ^$ ~& a o
different networks.7 U) h' ~% g3 q, ]- c: {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% ?; Y" u" L$ h" Vapplication and be as specific as possible about your promotion methods. Usually some time after
+ g/ c+ T- s" [! K, l9 ]receiving your application, the company will call to interview you. The phone interview is a critical
# V) T8 k3 G/ A/ z- f% X! ipart of the application process, and most networks will deny your application outright if they can't get
. m- Y& V- r o& ~# Y& Cyou on the phone.
% K0 @+ G2 `. M. k1 OOften, the person who does your phone interview will actually become your affiliate manager after
C' Q& W* C) N" I* n6 y% { xyou get accepted, so it's a good time to put your best food forward.
/ Q! ^& f4 r! n, VYou might not relish at the idea of someone grilling you about your internet marketing methods over
3 T) b5 W; w2 e2 |0 _; m: I1 h' Othe phone, but trust me, this part is critical. Have answers in mind for the questions:
# e5 k" X& e& g8 r* C( u2 V) LWhat methods do you use to market offers?
. t7 E* W/ s' C9 FDo you already have a website you will be using?9 p( m% _# l) J1 @1 d2 e: F3 w
How much is your advertising budget?# o# R, n, J, J! R- n
What other networks are you a member of?
8 B; x1 w+ I# B3 `3 j% }# U! vWho are your affiliate managers at these networks?
& E/ a% S" }' h0 {+ f8 LDo you use social media (Facebook, twitter, etc.) to market offers?
! [9 x5 V/ X2 K' eHow much traffic can you drive?
& @: O! o- M, y( jDo you have a personal recommendation from anyone who is already a member?
# X: T* D6 j4 Q) I* [% G# pOnce you provide satisfactory answers to these questions, the network will approve or deny your1 \0 r( h4 n) N" J* h: Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 Y" W* _3 s( T" d$ K0 Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! I4 y5 H8 B' }) J, X) R6 d" F
for the network can be helpful.
5 g6 b: `7 n+ Z- C2 b9 U8 ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. O1 Y9 V! j6 P, Q# O$ A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 _1 o# i9 i# X9 N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! @" Q& o" W& ]
people can open a lot of doors as far as networks are concerned.; {/ }4 `0 i4 L! d
After You Join a CPA Network
2 V9 P; W5 g2 c, n4 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; J2 o5 `% \/ C$ i* M8 C# K. u
and make an attempt to get to know them a little bit.- ~/ j9 d8 K% o" U
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; P) F3 Y. T5 k' zweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 F4 h- O6 F, @5 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( Q+ n* G0 r1 n, q& Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, Q1 K3 o# ? ]2 k( Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. N' W/ G+ k* @# demail.
7 p/ ~. g& I+ p; L- s+ p( SFor more helpful info about dealing with affiliate managers, check out:
& v. o7 G; z, x# R# yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 o% r0 y# n% u2 Z9 t/ F8 jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 i. S" r" r9 \5 X t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% \( b% g- H& b0 ?$ w- L' ~
Set Up Web Hosting' \/ B1 {+ ] Q( |$ s- J9 v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 n' r. C: K# f; a% `8 g4 R
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. ~3 I& U$ q* d4 d) `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 a* G3 f1 U1 G0 T
whoever else is on the same server as you.
% q; S6 ]2 e& [4 [Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 C* ]+ w* M4 p5 I
enough that the visitor can't close the window before your pop up is even shown. You have about 38 D$ `) L$ v7 E9 `* g3 r- f2 e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 B; Z/ |7 G1 D) a% h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, I3 S( n* ^/ |% A! V1 p4 J! N5 m! Phouse full of roommates (hosting customers).& G A* S* k* D8 B
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 t# C1 q- m4 i M" K9 v+ x! Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ W7 [3 ^* j' P& w% v4 B, C& n3 }fit.( ]6 {+ p. V% S y9 b9 W
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: z% x! Y. I! I2 x4 t8 S9 A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate# I Z' d& P8 C, C: @7 z! r! w
their food. Everyone else's food in the house has less space to take advantage of.
) t" w1 n8 q6 {/ D! w! XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For0 g3 ]3 `! n' V/ E. I" B
any type of hosting this is a bad thing, and especially while running PPV traffic.- N3 c% `* P" v! b9 t
In the case of a virtual private server (VPS), everyone in the house has their own designated space
3 g3 V8 z) x' ~6 a+ binside the fridge to put their food, and other roommates can't come into that space. The server is
$ g4 y3 d+ T& r6 w1 ^. epartitioned, so that each customer can only use a specific amount of resources at any given time.
% Q$ h) a/ z# j* P* h' uA dedicated server would be like having the whole fridge to yourself. All of the server's resources1 r% D! @0 {3 l
belong to you and no one else can use up those resources. This makes it possible to serve much more
. K* c0 _; R/ \1 ~ `( k! Ttraffic, faster.
+ a& b, F! P: x6 n& L1 w' kAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% [% P& E1 f9 x) n/ v& DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, ^* j) [7 E4 s4 f9 bhere:
: ~; H3 r: T- M. ]+ p1 k3 Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 J% s6 ^: r$ H- jVPS&highlight=hosting+ u" I1 N% E, B$ |8 B+ W4 S7 m8 c
Dedicated-Hosting-vs Shared-Hosting1 Q, m; {) G9 M2 c6 M" ?
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' t2 c- _6 s: N- THosting...Your-thoughts
) Z/ d: `# s' `8 M% Q& _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 q" }) \* S8 W4 @& ?; b$ ^4 THosting Providers for PPV
/ N; H8 o; y" f SBeyond Hosting
/ i0 [" F; H6 C) ohttp://beyondhosting.net/0 _2 M' M/ v! Q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; f" [4 s( o+ r/ d5 ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! a# p! z2 g9 ^. d$ z9 n% c* odirect linking with PPV. Also, these guys provide great support.4 T) w: E0 } L8 `- p
Prosper202 Optimized Hosting
# |+ R* F% s) p, s1 d# Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 Q& I4 n3 a t5 M1 ^+ kCPVLab Optimized Hosting
. |. I, d- A. l5 ~$ E0 z* s- Uhttp://beyondhosting.net/CPVLab-Hosting/
* \( l8 ?1 j! f4 h3 JDomain Names for PPV
. A: c9 ?7 q. K( V& FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* w3 b! n0 a5 E* W9 bwhere you're going to host your tracking software and your landing pages if you decide to make them.0 C) G& G3 E3 _1 C& a" A
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 \3 {8 w0 e2 j) S/ n: H( Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,& C C4 R1 N9 C3 g& x' J. K7 ~
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- L& V/ E" C* b! q3 p9 j) l
term or build a whole website.$ z. t& {5 |0 n6 A) R& y& I2 {
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ u( o$ Y1 R# m7 Y6 \0 _% z
tracking software on your domain. This is really important, because it is necessary to track your. P. H: y( _ k3 l3 M+ I$ x
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ ^/ s& e3 r; ]0 } ctracking, it is impossible to know what is working and what isn't.
3 g$ p* x2 k2 D# t+ q' |To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: R5 [5 \, E* Ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 V" ]% l5 r! m' h" jProsper2023 C3 Z4 r4 }/ n
http://prosper.tracking202.com/apps/) f b5 E; B4 k/ N* S% t
CPV Lab
: u- a+ z3 m5 `1 ?& X, phttp://cpvlab.com/
) B5 n/ K! v' a3 | lCPVLab Help Videos: }" X: d& {5 G8 W, @3 j
http://ppvlab.com/oweiw/oiurw/vdm.htm* A$ v2 }, }$ w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ D% h. k( K5 A
industry standard.
9 {4 @2 b( X; B8 E; f8 l* h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% q& f) _ q; j4 A- HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ }! T; W T" n/ Wgood support if you have problems with your installation.
1 T& S: Z" Z: OTracking 202
/ t/ b, O4 U/ W& E9 _5 nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! r. D" |# Y$ m# {7 Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, o; b( Y$ i: ]0 I# y0 Marea.
1 N) Y& ^0 A4 L) G. \! AIf you choose this option, keep in mind that your tracking software, one of the most important parts of- q7 v, u: b" |$ A: V( S- `
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. p4 y$ W3 g; C+ ~! n
interface, and their hosting.. j: S1 G! H" Q- y" R
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" \, V& i4 a" X4 F9 Q! p Xand targets which you are bidding on. Leaving this up to chance in order to save money could
$ p" U7 E& s( |, p8 Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 s" Q m y1 [1 |were using.. E/ {; B5 P1 Q5 f0 ]
Choose An Offer1 {; @& E0 W2 T0 t& I1 o5 E
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( y! _ G/ _/ _* d" J) J
Lesson on Offer Selection
$ o' t! L- h- c' u# P0 f4 M. ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers' ^* e: Z$ w W. @8 d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
o* ?& `! s6 x( E6 ]To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 M1 h$ ~) y" T$ A7 F
LeadImpact as the traffic source.2 C/ N* S" ?8 V+ P3 W. ^- t% ~2 K
Now the best way to learn how to put all of this together is to just get started. For some variation in5 @/ \! X9 k9 ]9 V. N1 n# I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" m: M5 h) v0 u- n8 R: V2 \campaign.
1 c- F% M8 |9 Z1 ^# \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( A( j2 P, n& x, O* K, M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 ?" G) |' b3 _. D( q& B! v; y: E
that all traffic is accepted.0 f3 z6 L+ }! t6 K7 B, I B
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 i. ]4 ?3 M' B9 }5 h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ l; }* O9 q Z5 Lget creatives like banners or images specifically for the offer.
" v6 s2 l$ y6 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 i8 q) W$ s" \' Y3 }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& l! e- I$ y R! D1 J& strack my keywords. Without doing this, it isn't possible to see what's converting.
& z$ Y! j& H- P% EIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' @6 l3 }+ q% W% J7 J+ ~6 M; N% q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 x* E: _( Y1 ?6 A6 I4 o: g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 ]: B3 `# Q: ?$ a1 x1 pbottom of the page:: r7 t7 _9 l- D% N4 ~
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 r" ~8 ^+ w. l/ d$ Q) e Q, M
Click on the offer → pixels → Add a new pixel and this comes up:) c1 f h0 X7 @: E; j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 I( R; @* W' V0 ~; bfrom your software into the box that says 'Enter URL of image to load'.6 K9 R% |5 U! F+ L5 m6 v# F
Once you do this, it should look like this:# N& |2 F$ B- I/ o1 ]. ~0 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ w+ _/ s( m0 HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( l# P3 |7 G$ G& W" P( H% M
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 J9 X; L9 V5 N$ V: [. PProsper or CPVLab.
' g( X/ d+ E& P) p6 d
; v, r' `4 H/ H0 \% i |
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发表于 2012-12-27 18:47:17
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