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PPV GUIDE [PPV新手入门][28页]; o: ~# V# A2 d7 m* v
详细的请下载电子书！! @9 |) G& A1 V8 a& s
3 }3 c3 t' \1 R# F( }) h3 G" x- K; B" T* P- |) r* Q: @
Newbie Guide
# m6 K" I, Y y9 L. x. NPPVPlaybook.com
# W. J, \; h3 x2 dTracy Shaffer9 A$ z, t% G M* c
David Ford
5 G' A) V! e" d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- p' u* E5 `4 o9 tGetting Your Mind Right to Start Affiliate Marketing
$ M2 o( O7 S7 @% ~2 k& NThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& Y8 g, ?' m) R* A9 D g" O$ |0 ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, e1 m/ }3 g- H) p2 D& M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, c$ c8 a( w0 s) b
with any success, these claims are laughable and far from the truth.0 R$ P4 e+ S( @: }4 }4 r% h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; x5 q( U* F0 R! \" u0 Nflow management. The main benefits are the low barrier to entry compared to other businesses, and
- U1 x) G: o7 e" k9 gthe ability for a marketer to be a one person shop and make an incredible amount of money with low" t7 t/ }7 c# M7 y" H! |0 u( e& q0 j/ X
overhead.% [$ N7 g4 A h) w! |6 }6 r
The winners in this business are the ones with persistence when nothing works, who know there's
; H# _' P7 m) z3 f7 q9 W- ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' \ ~$ M% o0 c5 s uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! s% n, Z1 U# p3 l r; F- Q/ Tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ J; k1 @, `. \! k' h3 u; |- cMost of these things happen suddenly and without warning, and they all contribute to the amazing
4 @; ^/ L, J8 W2 @/ ?2 ulearning experience available to anyone with a few hundred bucks and the ability to open an
4 _: z& a' o. g6 z0 g4 W6 Hadvertising account.
+ E1 {% R; V/ c; V. b( d# VYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, U$ g* { x3 gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 ~. I" @& f- a* R) a J2 H8 dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; {/ J. {$ C4 p% M8 _: ], N' utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 ~$ [- T% e/ v! d7 v2 d3 aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; j* X6 Q7 H. [, `& sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 B2 x; E3 J/ f1 fstarted building.* x# ^8 d9 ` a4 a
Things you need to get started:
0 d: y* I: y1 L8 @2 a( |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% M- b( P" T" W" D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 O z( h% E( X' w/ b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( {; Q! e8 C3 ^( k$ ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ l+ Q# k$ [: ~% F* eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic( q+ T9 z( F1 ]% [ b1 R" b% ^
with PPV.2 W) M+ L) q' _% N* d7 }# o/ ?
Basic Getting Started Definitions
% s8 _* [4 \0 S1 p% bAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more; w9 {1 Z" _( x( f
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# |5 l$ B6 G3 x; x3 j# V( U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 v6 n$ e8 d+ E2 q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ X8 ]* a: n) Z+ \: [! J
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 @0 K x) `% |) @6 J
receives a commission on that product. An example would be the Amazon.com Associates program,0 d! h: a P9 S! a6 D
Comission Junction or Clickbank.
* ], p& F" j; s1 }8 H( JCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, I9 G5 T9 `- ^: ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 D1 e/ m7 k! U" G; c+ ~6 S" e& W: z5 K
buying a product. An example would be Ads4Dough or Neverblue.% h4 W$ B, T% P& j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ o, m8 h+ X- _6 T5 Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else' g" J- Y/ `7 J4 I" ^" d
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: a Z, {! S0 ~8 _) J/ gright from the start can really help you.
! D- T( }) T8 p! o, V4 H- \3 |, pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& A9 N" c* Y0 W" Ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- V7 C! R- [: T7 p* I. G. f4 vview, starting anywhere from .01 or .015.. k J9 {, X3 e7 F( @
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 { c# p( b. d% `5 P! V! W1 {; v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( v3 o7 _' }+ v' e$ _& AMediaTraffic, and AdOn Network.
3 g, i& b1 E% U# H3 m* xDon't popups get blocked by pop blocker software?
( n- V$ K, Q4 [/ ]2 ~No. Popups are served in a new browser window as if the visitor had opened the new window
3 u7 k1 q/ t, _' c+ y% ~3 vthemselves.# Y% o0 g1 c) m$ @4 }
How many popups get served to the visitor?
) W& E9 [# v* |, UThe number of popups served varies depending on the PPV network. Some pop more frequently
6 {) x& @( p) ]: H4 U1 y1 \7 f# b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 q$ a1 ^- S" W
serving this kind of advertising, so they have to toe the line between keeping their software
. k3 k& D) P6 C0 x: L2 B% }downloaded and still making a profit.
T0 j z: x# z" B* NIsn't this type of software bad? Why would anyone keep it on their computer?
2 B( C8 k/ h$ sNo, this type of software doesn't harm the user's computer.' W! I2 ]1 q+ j, S, ^! J3 w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 e; ^3 E, G( g2 H' Q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" ?; V$ U9 v$ q/ C. v, S1 i
that they can continue to have access to the incentive.
5 R1 Y/ Y( ~# \7 T# b; Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: I2 C/ V9 l n; b/ E) N
How to Get Accepted into a CPA Network
6 l; F, a3 t5 \% }In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 F3 T, w1 D+ [$ ato start looking for networks is Offervault which lists offers and lets you compare payouts across8 J% N; H: {* i: c2 ]0 e
different networks.
$ J1 I( w" G. \! h H+ N4 gOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& W, p+ R. T+ i6 V
application and be as specific as possible about your promotion methods. Usually some time after; z* x7 Q3 Y( @% |
receiving your application, the company will call to interview you. The phone interview is a critical' l$ m0 h2 N# x$ @2 k- o# N. _
part of the application process, and most networks will deny your application outright if they can't get) Q d9 L7 M, L% x
you on the phone.
; a9 _0 c3 G4 ?. dOften, the person who does your phone interview will actually become your affiliate manager after
$ y0 \! B0 Y! k- A; }! ~you get accepted, so it's a good time to put your best food forward.9 ]* D9 A1 m1 y- ~. s
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 c+ w% q( _; h5 ^9 jthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 \- S/ ^, g) D" l4 m, ? { N W7 {
What methods do you use to market offers?, }8 H4 |$ H1 m
Do you already have a website you will be using?
) N9 H& J+ m, hHow much is your advertising budget?1 q! ~3 _- ?! K# g6 a& o" @/ r
What other networks are you a member of?( N3 g! F4 N% _2 b
Who are your affiliate managers at these networks?7 G+ s% U2 `/ O2 U1 g2 w8 X
Do you use social media (Facebook, twitter, etc.) to market offers?& | ?, I6 n* u) }
How much traffic can you drive? z/ U' x5 B2 A, g. H
Do you have a personal recommendation from anyone who is already a member?
: @0 h! @. a& o9 ~* m7 mOnce you provide satisfactory answers to these questions, the network will approve or deny your8 ]2 Z/ r/ S0 `1 l- _1 r
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 `$ B8 x8 O% V
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 E# V- t5 o$ M1 a. w2 k% }* l
for the network can be helpful.
" Y. S5 J0 I5 |! z: C( I9 g/ O8 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' y* p0 H$ l: p( b; G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 s) N+ u: M* i: [$ Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: _# F% q7 ?9 o2 i; ppeople can open a lot of doors as far as networks are concerned." _! c6 X' \$ j1 }" P! ~. p" F
After You Join a CPA Network
- r/ o# D* Y) g0 E+ |Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. Q2 k: a% V7 @% A* v) C% [
and make an attempt to get to know them a little bit.& T$ M7 z1 y: r& x' |" n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) p7 H# |( c- K- g8 E6 T. vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 H2 b+ ?( h0 }2 z) |& K, p+ P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. ~3 z" ^5 r$ Z3 z, Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
l0 d& O; k% H: Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" O1 y0 y/ |2 ?6 N
email.) N, ~( e9 @- T7 ]0 h, t1 P( @
For more helpful info about dealing with affiliate managers, check out:" n2 a, G9 D( p& g
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, M- \3 Y) K+ U( a9 s5 thttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ ~$ Y1 \1 e' j. q. _, Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 ?! Y C5 q9 v. fSet Up Web Hosting
- z+ W) N# P% ?6 e+ F" _8 q6 UGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 r( ]9 H+ T5 a, Q4 n6 T3 ]/ N# }
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) Z' r! I9 \; l# I j7 u8 i6 dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' n/ G9 G _' L* V9 Wwhoever else is on the same server as you.
% M, d" Y/ t! t |8 USpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# x; H; t4 G* F F# ^( a! lenough that the visitor can't close the window before your pop up is even shown. You have about 3
- B; E3 t- p0 r: ?+ K+ K5 rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' ~0 n9 d6 Q% z* iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 T4 Z, a2 k' N0 M( f0 d) `! Khouse full of roommates (hosting customers).: ~. ]! Y: O1 L) C) X c4 T
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ d1 G4 e, S( s* x9 Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will' |* k0 `& x3 F, `. a/ @4 }* t
fit.! v7 U6 N6 x8 M: w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than' X. s5 e3 J( t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) P- j5 ~+ g0 R- X" h0 K- U* v
their food. Everyone else's food in the house has less space to take advantage of.7 Z5 E( J' c! J% W* q! Q4 s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 @) X' O9 h4 Y- J8 ?
any type of hosting this is a bad thing, and especially while running PPV traffic.4 p; a2 c* i5 z/ J; d
In the case of a virtual private server (VPS), everyone in the house has their own designated space5 c/ o# `) F; U6 }1 i9 |3 I: P8 f# i
inside the fridge to put their food, and other roommates can't come into that space. The server is
+ n. }) L6 o% D$ z! {partitioned, so that each customer can only use a specific amount of resources at any given time. J8 N4 U: Z* i" \. z- J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ B0 |2 {, h0 ~9 V3 Ibelong to you and no one else can use up those resources. This makes it possible to serve much more1 z$ g5 F( Q& C/ F7 c
traffic, faster.) U! J4 Q! _3 S+ ~' C( t
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 l* u; X+ _* t% t3 d8 HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 S- Z' I0 G' Z- v
here:
1 ^ f' t4 N1 K' d$ ~, Phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 ], N( e4 J' r
VPS&highlight=hosting3 y J3 F \, ^2 K0 W/ O
Dedicated-Hosting-vs Shared-Hosting
5 _7 H. m( N$ A- }( Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ |- I2 O5 Y, r) w/ B3 T7 r! {' q% ZHosting...Your-thoughts5 X3 w* x3 b( v# G0 G3 `9 }/ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 H/ l& b# l: [7 D
Hosting Providers for PPV
4 E. ^: L, h- @7 h! gBeyond Hosting
0 _+ g7 s C2 z$ |4 Vhttp://beyondhosting.net/
* U- f/ r; z: }4 V5 x& gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 t: P8 ~* P. I! F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! u3 T+ H: t9 j" M% Kdirect linking with PPV. Also, these guys provide great support.
0 L8 ~5 Y7 b' m% n% n/ VProsper202 Optimized Hosting+ [; z- ?' R/ ?( k7 w8 {1 `
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: u: W: Z! J5 k& }* q& @3 G
CPVLab Optimized Hosting
+ b6 r A2 J2 f' Z4 Mhttp://beyondhosting.net/CPVLab-Hosting/; g: B5 b: Y7 _1 r
Domain Names for PPV
4 s( ~0 C! [ i3 j- _8 eOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; `/ Q, g1 U u
where you're going to host your tracking software and your landing pages if you decide to make them.
2 g& s% e; m9 f: e$ ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' C! E/ w+ |, U/ z! ?5 _bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ C6 l4 N4 z! w% |- Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: C; F5 _( o: Bterm or build a whole website.
5 ^+ o5 o9 w9 V5 UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 P9 H V" R1 O
tracking software on your domain. This is really important, because it is necessary to track your
* a- h1 Y2 z$ A1 J2 o: [0 i; Gconversions down to keyword level so that you can optimize your campaigns. Without proper
I% V$ \' h( |0 C {, Btracking, it is impossible to know what is working and what isn't.! `3 j( i7 P! q: E
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; i: v% a) T( ?3 nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. P3 g8 x# {3 w# |
Prosper202' k. _9 }. [. }, ] z1 W; r! w9 n4 o
http://prosper.tracking202.com/apps/* E- L& B6 P& U N7 U7 T. p
CPV Lab* C6 d, @! L g, P, ]. D7 m
http://cpvlab.com/
! V+ g. i, _( J" N2 { a; z$ W, \% f4 HCPVLab Help Videos; t k* i9 R# N9 K' z* X
http://ppvlab.com/oweiw/oiurw/vdm.htm. F! \5 m5 i- I+ r7 I( w* B6 }& G7 I+ S
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 q! s. a1 j! ^2 D7 V1 zindustry standard." J' y+ ]6 r- J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: e/ j7 K; g% S/ ?! m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 P7 i4 F j$ e+ I! B* h* e1 {, U
good support if you have problems with your installation.0 v3 _1 k6 y# y, N1 X A
Tracking 2024 c0 p8 [ M! m# O- u( J2 Z2 I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 `; ]* p9 {( K1 `2 t, Y/ i. d
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, O1 U$ m& x- j* s$ P. V
area.* Z- [8 l' z* i/ |1 M; |
If you choose this option, keep in mind that your tracking software, one of the most important parts of# I K# q9 A: l( C2 {# R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" Z& i! W* D9 u( Q! Q3 J+ g
interface, and their hosting.
* [% o# [1 ?* s3 L9 fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% b* n- \& W& g1 Q2 b+ R- P
and targets which you are bidding on. Leaving this up to chance in order to save money could
% K$ ?3 A0 L' S. h& j7 T4 M D# o% hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 ?, Q( b' N3 n% o1 y" Q" pwere using." F( m. Q) I' y2 Y
Choose An Offer
9 `/ n5 n0 B, w- I a+ L6 i2 r) c3 rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., H) S4 C) z9 C# J1 M
Lesson on Offer Selection$ @- Q/ t1 @! s" E7 R# y4 u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! ?. d5 m: Q- r8 {& C& P$ ~& P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ \. `! J: f5 d wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( V, W4 o9 Z! [' {: a/ k
LeadImpact as the traffic source.
4 x6 l4 X# Y4 Y+ P' }Now the best way to learn how to put all of this together is to just get started. For some variation in
" P: ^& ^8 T5 n9 p9 L8 ?* a- nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% W1 T, n2 O l; m2 x' Ocampaign.
4 N- l5 `* X3 A2 o1 }* eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ }+ t1 l( L6 y. _" {$ Q5 Wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) Z E, w0 q; g& U& f& T
that all traffic is accepted.
9 S1 I8 n L) |* yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. ~, L# n8 G+ V, @1 s
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, w: H; d( w% r- i3 \, K% |
get creatives like banners or images specifically for the offer.
: S- a+ n! y$ |, U7 t1 N' ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 x, H" x6 |* V' ` @8 Y2 r
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 J: D* i, E% Q1 ~
track my keywords. Without doing this, it isn't possible to see what's converting.
8 N2 L R% z( y7 f' f( XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 J6 I( y5 n: A' x1 U, _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: ?1 M6 S, e9 V$ n8 BIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! x+ Y: b* U3 d' kbottom of the page:4 Q' e" o: c$ d! P6 ]3 _& X; Q$ }3 y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
9 X9 k% c( i0 S" I: qClick on the offer → pixels → Add a new pixel and this comes up:
: d8 e( ]! n4 {; L4 i& Q2 XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 ?" g H3 C9 B' o( p) sfrom your software into the box that says 'Enter URL of image to load'.# O# u$ Y4 V6 d2 |+ A" Z4 {
Once you do this, it should look like this:$ p5 Y* e* t z. D9 f7 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" ? ?3 v. w& y/ m: ~& c: A6 A2 h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- H: k6 R& \, X5 n9 f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 _2 k5 O6 s0 C# }' Y# j4 }. {
Prosper or CPVLab.1 t c: B5 i: y9 O* I
# a, y& x; O/ Z( d5 t/ ^
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