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PPV GUIDE [PPV新手入门][28页]# V- D4 ]1 W7 T+ }7 E
详细的请下载电子书！
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1 ~8 y7 Q9 B Y7 s# uNewbie Guide7 M( X: V l- r( Z5 p1 o8 _
PPVPlaybook.com
0 a4 K g/ z- m3 n; C: [Tracy Shaffer( G8 T: l0 d% L, b4 y- O, x
David Ford2 ~$ q9 v- b2 r p7 J# `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 h( D( G' ~8 NGetting Your Mind Right to Start Affiliate Marketing
& R7 _ V! K8 ~3 R# lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 S8 {; e5 V0 Y' Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 j& |; C7 E' Z1 f# h3 hyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 V" a0 v/ P C3 W
with any success, these claims are laughable and far from the truth." S$ t7 E, L" M M6 h: n8 s. X( b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
r$ o) |$ R$ \flow management. The main benefits are the low barrier to entry compared to other businesses, and5 U+ ]8 w& q1 y! n. k: B
the ability for a marketer to be a one person shop and make an incredible amount of money with low
8 {5 b4 D: S0 Q) n Y1 }+ {# Doverhead.8 h. C _1 x+ M
The winners in this business are the ones with persistence when nothing works, who know there's
' ?+ f, m E- p3 splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# l, t- U( u0 ]& v$ V/ nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 u7 ~, j) x1 I$ n1 v; i/ s# a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 }0 Z; q( L* \; s6 g( oMost of these things happen suddenly and without warning, and they all contribute to the amazing
- C3 c0 q- `) U4 e* Plearning experience available to anyone with a few hundred bucks and the ability to open an/ E& X$ X" P) Q$ Z a
advertising account.8 A; o/ f8 y9 y; z% O g; `( b8 d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 [6 l# R$ }" y' n+ x) Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, v) i/ {: Y6 q) \/ d P8 v+ V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' j* A& H9 t8 W+ `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 U' R* s$ q7 e8 v" _. q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
n8 K+ V5 ]5 |" c0 L/ Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
' a) _1 b2 ^7 e; \started building.
5 x W- p G6 fThings you need to get started:
& ^% h# s0 I, r E: {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) ^% _% w- v7 v: j2 W! \2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- E( s9 g' f+ B8 r2 Q7 f% s6 [' ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 L8 j7 H" |( n$ a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 s# h$ F0 H1 H4 D4 Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic k+ w3 n5 k- q( d; B6 n# s6 h# c
with PPV.
6 b \6 ?" v' D N' sBasic Getting Started Definitions1 u$ S3 A0 f b' M% T. u5 |( \( ^
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" Y2 ~/ b9 r3 ] ?7 q# Y) taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) l1 u* a0 Z3 N) |; ]& C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: E- D9 ^/ y6 K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 {3 ]6 C* V' T+ ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 `: c! p1 V j# xreceives a commission on that product. An example would be the Amazon.com Associates program,
1 ^ O1 K2 k5 V; E- hComission Junction or Clickbank.7 W& _ N4 o' n3 D" m+ H9 i1 o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( `0 S& `/ \4 B0 g1 Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 u/ Q9 t7 I% y9 R) rbuying a product. An example would be Ads4Dough or Neverblue.
* S+ K, N; z, O I" SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, n* a H7 {' T, s& m7 K
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ N0 F0 e+ F4 R$ @& C6 i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 \/ D% l' |$ B. A' `% T7 ]0 E0 r
right from the start can really help you.* b- p3 m5 }3 [# z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 Q( ?8 n4 ?1 l) r9 {/ min pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 g! b, l( ~' V7 X8 H
view, starting anywhere from .01 or .015.! N) d* H! k$ o$ D
In order to use this type of internet traffic, the affiliate can sign up with a number of different# Z O. @9 w5 ^" v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 S% n4 G4 r8 l
MediaTraffic, and AdOn Network.& Q. A, V6 Z" F7 b) r4 ?
Don't popups get blocked by pop blocker software?
4 M) L( H0 A! I, K1 D4 n3 WNo. Popups are served in a new browser window as if the visitor had opened the new window! L# y/ s. K: T `' c8 }2 q2 e
themselves.
7 y8 T" Y) r B3 VHow many popups get served to the visitor?
: W* w0 u3 z# \" A) d1 {" yThe number of popups served varies depending on the PPV network. Some pop more frequently
# b. D& \# f) j" m) n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* f6 q/ o$ \9 J9 A+ x
serving this kind of advertising, so they have to toe the line between keeping their software7 N( ^5 Y7 A. I; x) `1 x
downloaded and still making a profit.
% ^: ~ z7 b8 l/ q4 e6 y$ VIsn't this type of software bad? Why would anyone keep it on their computer?
% [& |$ I2 Y3 v. cNo, this type of software doesn't harm the user's computer.
. a- L- B/ j9 P" CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. U- d3 m* \' t7 j) a- e* B% Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so# K: y& b& \. g5 ]
that they can continue to have access to the incentive.
; I% l& l" {8 c' G% L7 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. B V/ p+ O/ \& B# q8 e9 F& S
How to Get Accepted into a CPA Network
G0 Q2 u7 z0 x* ~5 `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ f1 O% _1 n* q1 z0 W' ^to start looking for networks is Offervault which lists offers and lets you compare payouts across
- b5 T& z T z( {( Odifferent networks.* v, D ?( Q+ `$ }, X' c! j/ `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: @& u; D$ l/ sapplication and be as specific as possible about your promotion methods. Usually some time after2 I* K7 u, s( t+ w# `, T
receiving your application, the company will call to interview you. The phone interview is a critical
! t: ]4 i$ j: g+ jpart of the application process, and most networks will deny your application outright if they can't get K! C% F- n/ Q+ j x. o+ j
you on the phone.
8 i: t/ a2 a+ _# {! kOften, the person who does your phone interview will actually become your affiliate manager after5 w! S! E) W9 x2 l9 Q F6 k* f
you get accepted, so it's a good time to put your best food forward.) O# d$ r: G% T" c9 C
You might not relish at the idea of someone grilling you about your internet marketing methods over# S/ d( f* g' ?/ v/ _, k
the phone, but trust me, this part is critical. Have answers in mind for the questions:# C r. |: r9 C1 M y1 {
What methods do you use to market offers?5 X% `$ K& y2 ~; X) |
Do you already have a website you will be using?7 Y! C. \, h# o: p
How much is your advertising budget?( e4 V) n5 t$ ]6 s$ c
What other networks are you a member of?; O' y" O6 l5 G% y; j1 A" ~# @
Who are your affiliate managers at these networks?
. y1 t7 O0 f% I! _Do you use social media (Facebook, twitter, etc.) to market offers?' C* Y2 G( ~; j8 L, u+ s
How much traffic can you drive?
) b5 W! [! v" h2 s. C" `Do you have a personal recommendation from anyone who is already a member?
) a1 l: e& \! Q' R' \8 ^Once you provide satisfactory answers to these questions, the network will approve or deny your
' ^1 u+ A: i2 N( ^# R' Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
! Q9 c) y" \8 M+ H2 C# ~2 q8 |persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 f6 L0 p9 x9 ]
for the network can be helpful.
" k, M' x# I5 z/ tTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! y1 Q! Z% D. v* O- fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network b9 {6 b, b, p0 Q: U+ Y" P* G8 Q! I L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 J9 p+ o" k4 D% b
people can open a lot of doors as far as networks are concerned.
8 T- \ L5 V. p2 H* t0 aAfter You Join a CPA Network7 Z2 M+ m2 V, p0 W1 f' ?1 r% f6 z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, {* l" m. p1 e" pand make an attempt to get to know them a little bit.; R" x( H) `9 [5 M2 ^2 W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& C; ^5 J5 ^; Y8 I3 }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! [; C8 g! ~8 p% G6 V) z$ E0 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: F' v9 \# X; m" }4 n2 A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 B$ B* r0 \2 ]4 t7 obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 e# a* k% p8 [( C: `
email.
7 q! f$ q1 q- v- c" iFor more helpful info about dealing with affiliate managers, check out:. I! ?9 ]0 }, K+ Y4 S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 ~# J: s7 D* g% p' o% v/ khttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 a. d* U9 t# Z5 K* }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# Y, O! w& Q* b
Set Up Web Hosting# Z% O8 y" ]+ _/ \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 A1 }- ^4 d& L0 |
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; S( {& u. b" k. d8 H1 Yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: z6 a8 T7 s( g* g% H B6 C' z
whoever else is on the same server as you./ }% [, V: i9 g5 r! i+ h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 h8 g# i% z {7 ]. h P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
! W# `; k$ G9 S& }. s8 Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 T' U! C7 s- A9 g" U ZTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& ]. q/ O. c z' d/ l! O
house full of roommates (hosting customers).( e& k: [; U+ C+ H
In shared hosting, this is like having roommates where everyone has no specific designated area inside
1 f( w$ R6 Y# [$ v- }2 othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- x. T+ C$ U% t) |. \% ^fit.
+ V5 e! @4 z2 F4 q2 a+ L& uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
j$ d% `& H: M2 i% B1 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 R3 b+ `* i/ q" m' X7 V4 o8 h4 G
their food. Everyone else's food in the house has less space to take advantage of.
6 s# F% V1 ^: q4 i1 zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. O* U1 h" J; v
any type of hosting this is a bad thing, and especially while running PPV traffic.
1 i& ]8 B7 E# t7 YIn the case of a virtual private server (VPS), everyone in the house has their own designated space& U& F* c! b; a m, M
inside the fridge to put their food, and other roommates can't come into that space. The server is# U8 g- u T/ j( t1 k- K \
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 n2 Z" B/ ~ c. X4 mA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% e8 f+ P& G1 q5 Cbelong to you and no one else can use up those resources. This makes it possible to serve much more( C) X8 f! t3 [9 A( O
traffic, faster.1 ?* j5 A$ u4 E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ m# Q% H6 `- a% v6 ], L7 KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
W# J/ P) W) _2 ^here:* ]0 B6 C6 q! Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. c9 z* f0 h! O) m' WVPS&highlight=hosting5 J' V2 X ~. j" w
Dedicated-Hosting-vs Shared-Hosting
2 D8 `; h+ p2 Jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 b+ g5 ?! U* Y# G1 N% t8 FHosting...Your-thoughts
: U; C0 H1 g! `% Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: p a& w) m6 n8 {4 nHosting Providers for PPV
8 H* l7 X2 h( Z& }8 \Beyond Hosting
& Q* x: @" w/ g1 g5 jhttp://beyondhosting.net/% L- l% ]+ {& L6 I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- m6 [" O, \# q' E, Z; a9 _7 [& e- D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 {$ ]9 E+ Y$ i# m: w: V/ H
direct linking with PPV. Also, these guys provide great support.
6 c* M) i: B' }$ F. K0 g) BProsper202 Optimized Hosting
+ [' |( X% c6 a( shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! L$ ]( d; Z7 L' S- ~
CPVLab Optimized Hosting
* Q! m% S: Z* rhttp://beyondhosting.net/CPVLab-Hosting/
1 \, Y6 X- X. Y8 I# k2 PDomain Names for PPV
5 N7 }4 L: [- y3 X; _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 q' G! Z1 @" a3 I$ g
where you're going to host your tracking software and your landing pages if you decide to make them./ T3 C! t# H8 |0 K- q. R" ?' t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," W% C% @$ V; r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 w' K, V4 Q% W1 f+ |% l+ J.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ c$ S0 h3 A1 |( }8 `term or build a whole website. b& ?8 Z5 L' h& {7 s l+ I
After you buy hosting, a domain and get those all attached to each other, the next step is to install) F* B$ s. m6 Q0 S. l& ~9 V
tracking software on your domain. This is really important, because it is necessary to track your
' v! s C V! r/ lconversions down to keyword level so that you can optimize your campaigns. Without proper
3 \1 h( T3 y6 `tracking, it is impossible to know what is working and what isn't.
# {, a$ ^. s" xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. S: u" w, g3 L2 O0 ~# Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides." j5 C5 ^+ {: Y
Prosper202 L, ~( c; y/ S
http://prosper.tracking202.com/apps/
3 C; q9 t! C: t9 s: p5 hCPV Lab6 Z s# m( H) d; ?
http://cpvlab.com/5 |$ b% O* ^: a" d. N( \
CPVLab Help Videos# Y. p/ T8 K0 p' E, v
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ b( R/ h n. ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) I; J+ b2 T( m# F) D4 [
industry standard.: ~) F+ C5 E: z8 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 U8 B" Y9 _; k2 r# h( G3 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! U- q, c& m* Y4 K f; k6 G7 bgood support if you have problems with your installation.$ C9 l* K1 I4 h2 X
Tracking 202
k$ Z. j5 A) _" ^Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 A$ I9 j& T# f0 d) Z t$ d
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* C' m* Z# z6 g# aarea., t4 E; V6 w9 j/ l7 a, K
If you choose this option, keep in mind that your tracking software, one of the most important parts of
6 s' I. k/ \7 M4 [) P: b! Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) }, o; j9 U4 j' g9 ?& F% D
interface, and their hosting.% o% o7 p1 D! L- _" d. x
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& i) `4 f7 f, x( x1 \ D
and targets which you are bidding on. Leaving this up to chance in order to save money could Z; G; J! t% v D; z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 [: H9 J, \2 r
were using., w4 g' _. H* A$ Z1 E
Choose An Offer
* f# N8 V" K4 o H* yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; Y7 m" p5 S* k8 w5 }& xLesson on Offer Selection1 k; t; S6 o: V4 b. w# I! p& e! @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
; `3 K" J1 q' D+ i( u% {( FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# s0 O6 J8 K' y0 O. U+ C1 G6 a; K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) w* O" s% M5 w B+ ALeadImpact as the traffic source.
0 r1 m) g5 n2 ^, lNow the best way to learn how to put all of this together is to just get started. For some variation in
# D3 K" F3 G9 H8 \- C, Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked h* Z( l8 { C. M
campaign.) p4 T* Y4 v' D, f; t
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 \% ^% C( R- Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- `5 j3 A, Y% ]: E, Y1 Qthat all traffic is accepted.4 j8 a2 Z) \2 |; p7 r$ j
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 P' O: U; \9 A" v% FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& h$ [0 T3 d; k7 [' i" A9 Hget creatives like banners or images specifically for the offer.3 f2 i3 H7 W9 s: N4 T+ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 Z: F$ |# c* l1 @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 d* p3 P$ q+ ]
track my keywords. Without doing this, it isn't possible to see what's converting.! Q/ w$ `0 J+ V7 {! U( ~: j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ G2 T; P: G, O2 d8 u6 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 @7 I5 D' g) Y2 i7 C5 @% v g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 G# w8 ^1 W& o/ e' Xbottom of the page:1 ?0 s3 X! a/ ?
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ Q3 y0 c5 ~4 M3 B
Click on the offer → pixels → Add a new pixel and this comes up:
5 Q0 c) a t* ~7 K+ W( b2 O9 eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! _. _; o/ t+ p0 ?- h3 }1 `
from your software into the box that says 'Enter URL of image to load'.7 N! K6 E, R8 s4 [, F3 x
Once you do this, it should look like this:5 ~ r) f* T7 [8 {! V1 ]/ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 L( x/ O2 _0 M PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: r: u2 A% }) z% T4 l7 K+ u2 r1 P
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) U6 j: @! d8 X& b, S# x, PProsper or CPVLab.
' c* B+ y5 N4 D
7 Q X7 C" P* R; f$ v" q0 ] |
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