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PPV GUIDE [PPV新手入门][28页]6 m& A3 x' A8 V# g
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B8 {9 v. E o# N! DNewbie Guide
/ @. R' Q6 K+ p/ Q+ B) R8 UPPVPlaybook.com; \' z: c& o6 p1 |
Tracy Shaffer
: Q: H$ R6 Y8 |7 G+ lDavid Ford
0 H5 G5 W$ e* r! z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 }/ q L, a) _! O6 G {Getting Your Mind Right to Start Affiliate Marketing
- b: Y2 r6 i! P/ e! sThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 P6 p q5 p3 z+ ]1 `. W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' u$ E/ q7 q" m% _ _* J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, ]# [ V3 x1 R8 t4 i$ K4 C
with any success, these claims are laughable and far from the truth.
& a: ^+ l: a( |! G$ w* xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ d G1 n3 U7 C& Q3 dflow management. The main benefits are the low barrier to entry compared to other businesses, and
9 l6 m# F+ t4 w* Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low5 f( a. ] X: T( t9 {) ?! R! `
overhead.$ \0 t( w! r1 J
The winners in this business are the ones with persistence when nothing works, who know there's' x0 |4 {! [% z& |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; y% V9 K3 ^( o3 ?0 _The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# d2 D1 N& n: H; }stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ m( @& Y& f" n k5 v% j/ j
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ V0 v; Z9 `) p9 a$ a! olearning experience available to anyone with a few hundred bucks and the ability to open an
% q) T5 B) s4 kadvertising account.# B+ S3 X7 x5 r, Y& R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, A' s, h5 e. w2 Nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 x2 j! v# d/ ~5 P2 ?
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 i6 }% g: ]+ G) ^) m7 A+ J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." ~0 s# z8 X- i* V8 O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* t, l' L: M0 A% Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 L7 ^6 M! n7 j7 gstarted building.
9 ]8 X- Y J0 S1 v3 I$ ~( KThings you need to get started:: i% \3 t6 [. H3 r% @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 F- m5 p$ M- z; q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, ^+ q0 g4 C, a- w. y" o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 `) r) x' z+ t l% z1 s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 G8 ~9 `% m# O- W1 rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 w# P, V: Q+ Y1 }9 ]8 twith PPV.
7 Q' l" T5 ~7 M* PBasic Getting Started Definitions
8 l8 c" U5 U- W9 h- p( y. M$ P( GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- o6 G+ Q7 B: q* f% A) H* O f5 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 M7 h3 v. s) ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 f6 W' j) W0 u& @5 K+ Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. @* I: i1 \3 ]1 Q, w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 X3 ^% H8 H9 C
receives a commission on that product. An example would be the Amazon.com Associates program,
0 E1 j0 [, G( o$ X9 ?Comission Junction or Clickbank.7 ]3 @8 E5 P4 k/ w
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 F9 L$ Y. c- ^8 p/ C/ ~8 y0 G8 i5 G
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ F$ T5 B! ]& R& |buying a product. An example would be Ads4Dough or Neverblue.
' V4 o1 f1 D! i& N- l6 O& tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 ]6 }3 F L" I- |* r; t8 V
account, getting the affiliate approved for offers, bumping payouts and just about everything else5 d. M+ c. X9 F$ D/ v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 [3 l& |* X1 ]& Y' ~: h
right from the start can really help you.
8 K s6 J2 {8 Z I* F5 f1 BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 O$ @: R9 n; `+ ?' ^- W
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( O$ O; M' d4 @8 J4 ?1 k
view, starting anywhere from .01 or .015.) t; x+ J2 a/ m+ ]. B' ~3 G9 `
In order to use this type of internet traffic, the affiliate can sign up with a number of different) }/ H# T) W4 I$ o8 U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* h: i1 |8 A Y6 ]8 \) r& L1 }: Q. eMediaTraffic, and AdOn Network.
! ~$ M0 S0 g9 Q" tDon't popups get blocked by pop blocker software?
9 |+ X& Z" P8 `5 d+ M* ?7 s0 JNo. Popups are served in a new browser window as if the visitor had opened the new window
- Q) M* q z3 ~2 g3 hthemselves.; T8 Q8 a3 \' [$ c' u% K" B1 G; s
How many popups get served to the visitor?5 A( _; `2 W; e: w7 O! u
The number of popups served varies depending on the PPV network. Some pop more frequently
* J/ s# |# e' l0 s" I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* S& ?8 H/ _* V! p& \9 W
serving this kind of advertising, so they have to toe the line between keeping their software
5 g0 D( C |8 E. V- ^6 i, ldownloaded and still making a profit.8 n0 x. |7 ~' A* H$ v
Isn't this type of software bad? Why would anyone keep it on their computer?- o; D# d1 M6 V. B: v/ V" L
No, this type of software doesn't harm the user's computer.
/ t6 j, K2 `2 l, Y0 ~6 `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 t0 j7 [& E3 ~( z: `2 M- m4 f" o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 K1 ~9 U3 Z+ m0 [$ @0 z' v/ v
that they can continue to have access to the incentive.
& r6 m$ L4 G/ P) m. y8 m2 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
a- g2 ^8 o9 A( I( i0 m9 NHow to Get Accepted into a CPA Network. [) f, T$ M7 G2 u; `$ r, n$ g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 {4 T, _; f. x5 l7 k: C
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 A4 i3 ?6 }4 j
different networks.4 Y8 u3 L, G Y+ v+ h' u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ Y+ E! o8 I/ a+ J5 L3 z
application and be as specific as possible about your promotion methods. Usually some time after+ K8 T) {" L2 ~6 j) O' U, I
receiving your application, the company will call to interview you. The phone interview is a critical
3 \7 s- }$ i9 N0 i" T' U( K# kpart of the application process, and most networks will deny your application outright if they can't get
: z `+ n5 @) J5 X" r3 T ^" Lyou on the phone.
T4 K% o+ X4 x" u( D( I3 AOften, the person who does your phone interview will actually become your affiliate manager after
( M( }/ P' }; e* J8 wyou get accepted, so it's a good time to put your best food forward.# a. Q8 A& e% _3 R$ ^" N/ l
You might not relish at the idea of someone grilling you about your internet marketing methods over
; b, l- ~$ t5 E" rthe phone, but trust me, this part is critical. Have answers in mind for the questions:% j* t3 i# {: Q
What methods do you use to market offers?
0 p+ g% M7 b7 {: f7 X- Z7 j+ x, j! oDo you already have a website you will be using?+ d6 m) l9 q2 @7 G8 X
How much is your advertising budget?
6 x8 c, L& U/ t) C! P5 d6 TWhat other networks are you a member of?
; Z1 h: i4 {+ x2 WWho are your affiliate managers at these networks?& n- ]) b3 v; q, j! n
Do you use social media (Facebook, twitter, etc.) to market offers?* g0 k3 B- L" k
How much traffic can you drive?5 _0 m" L8 a* W6 ~4 s
Do you have a personal recommendation from anyone who is already a member?
8 K" G, K4 N) d0 M. W3 K8 COnce you provide satisfactory answers to these questions, the network will approve or deny your0 \8 X6 g, U# r
application. If you get denied, just keep applying or call someone on the phone and try again. Be: r( m7 ^0 O1 `0 {/ G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- t( N& `% |% u O6 N& ]: @
for the network can be helpful.
9 l: l, B" t4 H0 o; ], r5 A3 {% P0 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 A7 [8 q( I* g; h" \" XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& F& h* Q+ l4 g5 T4 S: Z: e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' s& \* n7 d$ P+ `
people can open a lot of doors as far as networks are concerned.% x! n0 e5 ?* ?& R. V6 T# \4 U
After You Join a CPA Network
! {& ]8 F8 r Q" k: ?. AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: T1 J' H# R2 s! W9 R4 b
and make an attempt to get to know them a little bit.
K. Z2 I W( ~: I$ l8 q6 yFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 M- ]- ]0 C/ J+ l7 [( eweight in gold. Start feeling them out from the start and try to get to know them. Once you get) w( u% I, Q+ i ]: {6 X1 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& D8 N0 Y: @! @$ k* j- i, Glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* V6 T+ b1 _& { E* e6 T
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. F; F- O) A f) b* f. P2 l, m6 [" Bemail.
- ~1 U# a; Y) b- W0 V% R! xFor more helpful info about dealing with affiliate managers, check out:2 H7 O/ A' o# o4 p( c4 _3 r
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& g# W9 k3 K- f# H4 p
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ q& }2 g; R9 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; l9 R* \, _7 m% [Set Up Web Hosting. H! X0 @$ w" c$ G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said# j2 X3 ?' ]% E6 a- a' t! E X* Q- j
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 T6 ^3 V: ^$ H( f- I# M) z+ E8 `6 M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 V7 q* {* z+ |% u6 V* J Mwhoever else is on the same server as you.
% i% ~2 h4 ^2 Q9 K5 RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ M) f/ s" d% t3 N+ s, F
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ a* F: l: ?: z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' }! r' P; W% k2 V+ \* p7 ?To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! q$ M. m0 i1 S2 C- L9 Vhouse full of roommates (hosting customers).6 [1 f8 S, r* w! X
In shared hosting, this is like having roommates where everyone has no specific designated area inside# `5 R( s' E) j7 B! e! x0 Y/ D7 ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* `6 G' z: h3 x" p" M% ?
fit.
. p% o/ h+ G& Q) QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: ^; ^, {/ X. M( Y8 V/ Ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- B( }/ m5 a7 n8 Q; ]their food. Everyone else's food in the house has less space to take advantage of.1 A1 a. i4 d$ Z% B! H% Y& h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, u& g4 U1 X7 w/ F% H, R6 ]) h
any type of hosting this is a bad thing, and especially while running PPV traffic., [+ J* E" m/ i2 c% L7 I$ @7 K k
In the case of a virtual private server (VPS), everyone in the house has their own designated space' L) a6 n9 u& Q
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ d, d$ r# ~4 ~' V/ X1 H+ apartitioned, so that each customer can only use a specific amount of resources at any given time.4 ?* i+ [: x8 \# g \ L0 e& e* |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% }$ H0 @8 l( @0 T. a* x
belong to you and no one else can use up those resources. This makes it possible to serve much more, u, x' i Q/ }( `! D8 N2 Z) a v
traffic, faster.
1 d* n# l" V) v mAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 V- D$ I' v/ w' ?$ m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 ?& T4 R1 d4 m( e8 c o
here:
3 x* a) j* B" F5 vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( w' @; V8 f! g/ W! y! Z( z1 cVPS&highlight=hosting
( @7 y4 H: Y# a0 \# PDedicated-Hosting-vs Shared-Hosting% P- d) q& I; P. [& o3 x
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 m7 I! M$ B# S; ~& WHosting...Your-thoughts
5 N6 H$ v, C- c% n6 r ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 v8 d" J& y% Q3 vHosting Providers for PPV; f) C! x2 O& z% g. ^6 x- @7 O
Beyond Hosting
3 Q, h6 Z7 E: E& V6 l/ d6 R% mhttp://beyondhosting.net/
. J! s/ h/ I) e) R3 xWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# [: J) `4 U8 t& ?2 P, S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* ^# r2 r9 m$ B/ adirect linking with PPV. Also, these guys provide great support.- v: D& T0 W% ~$ X9 Y
Prosper202 Optimized Hosting
4 _& V! ]' l( W7 H( m7 ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/& Q: u) K" H8 B: s; e
CPVLab Optimized Hosting" n' I* N. ~7 x6 b
http://beyondhosting.net/CPVLab-Hosting/% S6 s- E, S4 a
Domain Names for PPV
+ n q6 l# v$ U7 QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* S7 E% ]$ R( S& jwhere you're going to host your tracking software and your landing pages if you decide to make them.
0 |$ l+ ^. `, |, b+ N7 o( cOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% ^+ }. Q5 G6 c7 t% ? d* j% W- jbland one is fine to start with, to host both your landing pages and tracking software. The .com,
, f2 t5 L/ a9 y) H! w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ G: Z' f& I7 L; [1 Q1 |term or build a whole website.& r# t4 n2 Q4 g2 v4 Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install* [" R$ Z+ t* D& s% [- g1 P
tracking software on your domain. This is really important, because it is necessary to track your5 d" B; m$ s+ b/ n
conversions down to keyword level so that you can optimize your campaigns. Without proper
& c" b9 R0 c" S+ W: z d/ E1 ltracking, it is impossible to know what is working and what isn't.
1 U2 P2 {, \( Z# k3 d5 b' z* Q9 kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( Q. i4 C+ }/ l( \) \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 u! I# i- v! V& [6 e
Prosper202
& C, Y( g$ R. K$ Y$ F8 V2 w1 Uhttp://prosper.tracking202.com/apps/
5 D7 ^3 C2 ~- ~: jCPV Lab
* Y$ z; g( d: l" l6 o1 F( uhttp://cpvlab.com/% b `% I7 n) ?6 t! {( {1 J
CPVLab Help Videos( X# l5 G M7 V
http://ppvlab.com/oweiw/oiurw/vdm.htm
. m0 _2 d$ L+ a1 V; i; p; \2 IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 D8 h0 X7 M: m0 c6 C# J" j/ rindustry standard.
4 V( H4 @+ {/ R0 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& l( Y1 T, X5 D% s d9 YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 l6 ^$ v9 O7 @1 R+ |) f( e
good support if you have problems with your installation.
; y5 s u8 T6 U" uTracking 202
3 Y) o b {) n4 {0 t @. i5 kTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 W# Z& u: ]2 X& Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( V2 W% F5 D, f. ~& c
area.* z V5 {$ U1 x+ w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 G* {- ^* ]' c4 p1 byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ }6 Z. `( c! A3 n
interface, and their hosting.+ I* E, m: J+ a
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. }/ P( ^+ c( _- N3 r. _5 q
and targets which you are bidding on. Leaving this up to chance in order to save money could5 c$ ?, H+ G0 b3 Z( Y( B5 V4 V8 a
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ g: m* f/ k4 l
were using.9 K$ P6 X% s4 j+ B' D# ?3 {: e
Choose An Offer
+ H( w, d# e& ?% yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 f3 i" C% Q: k. q$ z3 p
Lesson on Offer Selection8 i6 e' [! {: f
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) n% K# d$ r/ VIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., m7 }! R4 H8 M+ {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ U- W7 @6 D; d0 S
LeadImpact as the traffic source." n5 q' h% }8 ?- E/ x' y) h: \
Now the best way to learn how to put all of this together is to just get started. For some variation in: B; c5 y0 k2 e( ^# T+ ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 ]' Z2 H9 l( l1 h: o: L6 U
campaign.
8 r; e2 e5 Z, i" U3 ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& X" T' F' x$ G i/ Q* Q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 m. ]+ T# a+ t: C
that all traffic is accepted.# p/ Y7 M! M3 X5 d5 T! \; d3 E8 |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% |5 ~- k/ L: u7 Z, F" v7 B9 }This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% Z) C" v& a# w
get creatives like banners or images specifically for the offer.
5 K6 g8 c1 y) w: L' B% g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ Q+ t2 t7 i2 \, NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% Z# [6 P9 W* Z
track my keywords. Without doing this, it isn't possible to see what's converting.
, }1 B6 b5 O* GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 Z/ V9 G# W& l: m( u7 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, A1 w8 u% D' U7 B) `( W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 L/ x( |2 N( r
bottom of the page:
5 B+ [# S3 j5 U3 y6 q' [Next, I have to cut and paste this pixel into my offer at Ads4Dough.' [/ T' x M( U- x- _
Click on the offer → pixels → Add a new pixel and this comes up:
- H; s2 Z! h3 S- \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' f G& h. E8 B) ]0 Kfrom your software into the box that says 'Enter URL of image to load'.
- \ `3 b9 c! {4 J' S4 jOnce you do this, it should look like this:
1 W2 s2 B) {( ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& Q" a: e4 i2 P8 f6 WClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. X* W. |" W( X3 x. u3 G5 Y; V0 k6 CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( r' C* X. O& Y5 X; B) i9 z9 j% }9 VProsper or CPVLab.' {! _% N. L x/ G3 p# g+ {$ p: h
8 ?' F! X$ g% X' f* E |
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