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PPV GUIDE [PPV新手入门][28页]
: C0 T9 C4 n! V6 _- z. o详细的请下载电子书！
N/ c3 D8 ~5 c) @3 z$ d' u8 t* v6 N K
. w2 e% `$ M! M2 D9 \+ N+ B
Newbie Guide/ X T$ |" O6 S, U( {
PPVPlaybook.com6 T; w- ^% S2 {4 _
Tracy Shaffer: ?! p, U0 b2 d1 }( u
David Ford6 |% {! Y W q4 }1 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 T- }3 h- O! B; V8 h0 k; ~9 u
Getting Your Mind Right to Start Affiliate Marketing* }$ W2 j: E/ M+ `% m7 t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ @! `7 `, z* N" M$ Z% T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 L- q+ |0 s- h& \& }0 W$ cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# W; S& _4 z4 b$ R! n4 }with any success, these claims are laughable and far from the truth.0 f! J: a# `# H. h1 \3 V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 I" x: i. U0 d H% pflow management. The main benefits are the low barrier to entry compared to other businesses, and$ m0 n1 G9 R( F# K
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 R" w" A `& W: I
overhead.+ h/ i2 w2 K/ z; b# N9 {, Q$ {
The winners in this business are the ones with persistence when nothing works, who know there's
9 Q. X' h, ^0 u* n/ nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ q' o% [. \5 I( N7 P9 C4 v6 |The cold hard reality is this: virtually everything in the space is changeable, what worked today can. `, `0 q1 l3 R0 M; V g4 y2 p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 q# \, ?, `& m, M3 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 D! n8 F5 k( [/ O
learning experience available to anyone with a few hundred bucks and the ability to open an% H! F$ b( l1 _* t$ o
advertising account.
" f( X/ G6 j8 a) k! i$ u" i4 K0 o* J8 {Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, X1 d7 G. v/ ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 K/ ~5 z; y; Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, v' N) k" ?# I( Y ?" M: ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 O$ ~% c+ }' F+ I+ o/ i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( Q) b8 {( |2 I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 Q8 T2 J7 W1 U) X7 E: l: ~* S" X
started building.
. d% G: S/ \ [% C$ `Things you need to get started:
+ ]# P2 @7 ]& ?) I0 l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). }$ o3 a# B3 g9 F9 q* L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! Q- f1 h P1 W5 [: d B0 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: Q& \* E' e' s1 Y# t4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 s( U* `6 N" v% _5 R% ]( O! c
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ G0 r7 u' K1 O' U x8 H, K
with PPV.& {/ _& @2 j6 @! Y
Basic Getting Started Definitions
: e3 X- G- P3 y1 ]* ~* p# f7 bAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- T, O" X$ C' {; f4 x; l6 b. ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& ? P# W& A G. E! a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 D: l3 l+ Z9 Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" a& [( Q& y: [+ M2 w2 n% dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( u$ Y" g" t& N" n" L
receives a commission on that product. An example would be the Amazon.com Associates program,
3 b' Z' Y) }+ h7 z3 n. WComission Junction or Clickbank.
2 V% d; O- r# g& I) U2 DCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( K9 a- P5 ?" F5 W( u3 B
an action like filling out a form, submitting their email address, signing up for a service or sometimes5 `6 R) Q& F( s5 |4 F+ S
buying a product. An example would be Ads4Dough or Neverblue.
5 {2 \% t3 O; \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! C8 }$ x1 e7 c/ V- u: m. h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
& L5 S' D* q$ ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 h; U0 ]( K2 Y5 E% Y7 {
right from the start can really help you.$ ]/ R2 o, V9 l! e. s8 l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, r8 l) s! H7 k5 k8 o' b
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 a, C, Y6 m( v( L1 W5 I% ]; t
view, starting anywhere from .01 or .015.
6 q- x; D! o* z, f1 WIn order to use this type of internet traffic, the affiliate can sign up with a number of different, _2 ~) E3 x# g) m: i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ v) A1 u( X' N- _' Z, D
MediaTraffic, and AdOn Network.2 K1 O4 `/ R9 Y, L3 ]
Don't popups get blocked by pop blocker software?
5 ]% f2 N: i, y3 [0 _& xNo. Popups are served in a new browser window as if the visitor had opened the new window
( X( _1 g* T# }* C# ^4 z, [! hthemselves.
2 ^# b5 z% Y; X: s; OHow many popups get served to the visitor?
0 H7 p# @+ O4 t& Q+ ?7 MThe number of popups served varies depending on the PPV network. Some pop more frequently- o6 p1 k) n. e1 }
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 c2 H7 Q5 n6 G$ \0 n$ D+ J/ T/ G
serving this kind of advertising, so they have to toe the line between keeping their software
5 `, `$ {# j# G% r8 Idownloaded and still making a profit.! s1 @. g/ z4 ]% [
Isn't this type of software bad? Why would anyone keep it on their computer?
, S8 k9 v8 m" S+ ?7 l* }+ ^* ZNo, this type of software doesn't harm the user's computer.
$ W& ?8 v5 `5 z9 k6 nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 x4 O! Z6 n- W# v0 H6 k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 j. W0 W1 x/ g+ ^# e: j; [that they can continue to have access to the incentive.
2 Z5 q: G4 ? H2 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ y! u7 j3 N& i7 Y: T: N; p
How to Get Accepted into a CPA Network4 `/ K* Z1 W6 x) t/ ~" i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& K% a& p2 R$ J3 sto start looking for networks is Offervault which lists offers and lets you compare payouts across4 b/ K. K6 b* S
different networks.
2 f g) Z! N" w7 t: u& q4 {# n$ ]Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 b2 N6 K0 b( x, j
application and be as specific as possible about your promotion methods. Usually some time after
1 _* [6 h# e: T# z& g0 j" G. Ureceiving your application, the company will call to interview you. The phone interview is a critical6 j0 u J2 M: N- r3 ~& Q/ F1 Z: E
part of the application process, and most networks will deny your application outright if they can't get, P Q# c0 n! w# G$ r3 r
you on the phone.
- u' z6 t4 J1 T1 ^2 T; IOften, the person who does your phone interview will actually become your affiliate manager after
( D- F2 t' y G& Byou get accepted, so it's a good time to put your best food forward.- s: r7 Q) K1 i
You might not relish at the idea of someone grilling you about your internet marketing methods over
. q3 m% w* _$ @the phone, but trust me, this part is critical. Have answers in mind for the questions:
; Z! j) d( H) m& ~! }4 RWhat methods do you use to market offers?& \$ F* A C% w: K! ~
Do you already have a website you will be using?' r) |% S V7 t+ _8 H' }8 ~
How much is your advertising budget?
# w9 {5 E4 m% n* r7 ^What other networks are you a member of?
+ T6 t5 S' G# b+ x& g# dWho are your affiliate managers at these networks?: |) B' v9 e1 {9 d8 I
Do you use social media (Facebook, twitter, etc.) to market offers?' C8 S2 m( V1 b4 g8 `$ ^
How much traffic can you drive?
( C. Y- K s e/ n' \# c$ c ]Do you have a personal recommendation from anyone who is already a member?
2 U" N( G" U6 N0 MOnce you provide satisfactory answers to these questions, the network will approve or deny your8 k" v# V: W% W) L8 C# B
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ I# k1 H8 Q* i" G( w% w+ n: f- Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate C# A" ]5 `6 L0 d5 @9 T7 m
for the network can be helpful.
K; T9 i' T. M. b1 xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 S' J8 ~, E! W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- F D9 P' u e; ~" E2 F( X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' W( |' d4 F9 a% v" W
people can open a lot of doors as far as networks are concerned.
4 C6 P6 D1 r1 e( n% vAfter You Join a CPA Network
% `' p8 O. k; `) `! Z: @3 d" Z. tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. O2 E* m- T; k/ gand make an attempt to get to know them a little bit.
+ i; g/ S+ @* q) T# d9 a" wFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' q6 H* T5 m2 u5 `* a- {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get w& O, `7 C' b+ d; i, |" B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' t1 U y6 a6 Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 g! V* n! Q! |2 cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* R5 h0 g i! P1 s% L& D1 a# M; M( F
email.
; c5 r0 ^% o- y9 ]For more helpful info about dealing with affiliate managers, check out:7 Y3 S7 y6 @* o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 e* b- S8 w$ y% @" g4 n
http://www.mrgreen.am/affiliate- ... iate-managers-want/) w- M& {8 Z# Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 v* `$ a+ R, ~8 L$ JSet Up Web Hosting% Z l5 l1 U$ c; i, F) ^; ~! U& z4 Q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" @; C1 @6 ^' [0 N9 V3 r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared* ]. ^/ H. [( A; z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ o& v# H+ a' L$ h$ |1 l/ h1 Xwhoever else is on the same server as you.
- v, a: n- V. ]3 x; i$ R! r& [Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 ~9 W( S- F8 Z1 ]enough that the visitor can't close the window before your pop up is even shown. You have about 3
4 o5 t! Y5 b/ `1 X, J) Dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! u% i- |9 C+ m/ E. e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 ?3 J, l* [5 k. {( Z& t
house full of roommates (hosting customers).
. _1 J! D4 \# O% d- v. b tIn shared hosting, this is like having roommates where everyone has no specific designated area inside; u; b. N+ l, X+ h. y* p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ R0 c" Z! m/ ~4 r/ x8 Zfit.$ z' i1 Y% ~0 c. Y+ V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" F' |2 W# ~7 |# B Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
% P6 l# G& B8 ctheir food. Everyone else's food in the house has less space to take advantage of.9 v2 P+ x3 ^3 ]% D3 ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For# @) `9 B1 j' X9 {( @' Y
any type of hosting this is a bad thing, and especially while running PPV traffic.
7 X- \4 _+ j: h9 j8 M+ j$ uIn the case of a virtual private server (VPS), everyone in the house has their own designated space
3 p8 r% Y' M V9 _! m. t% P+ k' finside the fridge to put their food, and other roommates can't come into that space. The server is
+ g0 }5 B$ e) _0 f. L6 G# E, cpartitioned, so that each customer can only use a specific amount of resources at any given time.+ a& W, K8 b0 c# q( ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 G* S+ k# M, n$ l$ Z
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 x# d' y: h# |9 B+ O& ^traffic, faster.
2 x! B3 I( p- S |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' d; ]' Z2 v1 o
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 ^* i+ Z. K! m% M- there:
8 m9 e5 s; z' r C1 zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 f5 j; L8 z; c! n; L' y8 IVPS&highlight=hosting% G! M% w3 l) v& v
Dedicated-Hosting-vs Shared-Hosting
+ P& x/ v5 A9 C/ Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 f; U" s) ]+ P) Y, }7 n( ?
Hosting...Your-thoughts3 `4 h8 O: ~: ^- i% z2 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# Q% q, z7 @1 z
Hosting Providers for PPV
0 F8 C6 d7 L& \4 P+ }) NBeyond Hosting* M' n2 D2 Q- h x
http://beyondhosting.net/& F2 r1 s' b# J9 O2 E0 B3 H& `
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 ]* |# r% s7 V; P; p6 Kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" {* ^8 y) X9 z8 }/ o1 P. v! ~5 bdirect linking with PPV. Also, these guys provide great support. n5 A) Y4 J: }) J, R) T
Prosper202 Optimized Hosting. a; O8 Z" U( |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- |( O# w/ L4 S" y
CPVLab Optimized Hosting0 q3 l: k5 _) m4 e4 o- R
http://beyondhosting.net/CPVLab-Hosting/
$ @" x- [# ^) p+ X/ R/ s& W2 jDomain Names for PPV
& d# b6 O: h+ l3 d2 G, sOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 Q% i N2 }4 ?2 x( m0 i& I) jwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 }% _, N/ @2 Z# P0 G1 yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 ^' {3 v" ^4 {$ ^ U$ Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,5 m/ u6 k: x7 x$ T* L
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: Q/ I L6 x& H8 y4 l
term or build a whole website.3 n0 v" {! ?5 z: W, c
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 {/ N8 a# d! @1 Y' o2 Q8 j/ Mtracking software on your domain. This is really important, because it is necessary to track your
0 k2 v% X/ Q+ x, ~' mconversions down to keyword level so that you can optimize your campaigns. Without proper2 z$ ?" }- \# t1 T
tracking, it is impossible to know what is working and what isn't.
, j9 c! \ M: T* i8 YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) v3 Y0 |0 F: v" Q' zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 P9 j V5 l, ] W: ]) S& nProsper202
/ T2 H4 ~2 z8 l2 Q. H( J; X7 E5 m$ }http://prosper.tracking202.com/apps/
) T; g1 Y. j6 x- RCPV Lab4 t% |/ P" C6 M5 E$ j8 e' [" U
http://cpvlab.com/5 J6 @' D" Y9 u4 N& f
CPVLab Help Videos2 G3 k1 n& [; `, Z1 v/ V% ^5 B' P) Q
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 T2 P6 u1 R" Y) v! p) W5 vAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ z/ @* R5 r$ ^9 a: Bindustry standard. M- |% G' N3 z1 N, V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* `) T% P9 Q* l7 `3 w: }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( ]1 e+ X6 s' o" S" w- Egood support if you have problems with your installation.7 `8 l+ w) B- j3 m" A1 N* K
Tracking 202% C3 V! \/ L1 y2 _1 w* R! ^
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 n; C: H- g& g' z0 D h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 }9 O* |6 T v& f0 f
area.
- t- W8 ?( `* `9 Z6 iIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ j+ k$ s; \) l1 ?5 A6 c7 @6 c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 h9 x# W* {+ e
interface, and their hosting.
% {9 R) [8 {: ^ c# n; c, ~1 @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! C3 U4 S7 n5 q5 s& h% \
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 ^! V$ ]& ?3 t3 Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' W& k# b& ? y9 ?5 k6 b- l$ ^* e4 C
were using.
; i# T; G3 g% n/ b& n: N S: T. XChoose An Offer5 l6 y4 z5 T! E; q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ v, l: R4 @7 Z7 x
Lesson on Offer Selection
3 u5 a' t- U) Q; |$ i4 l9 }- Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, C W4 \0 c- @/ |; j8 k4 R
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( C3 s6 Z. Q' G( o1 CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 J3 y) Z# R) N5 G9 aLeadImpact as the traffic source.
# ^- b) E) L+ I; }8 `; B6 pNow the best way to learn how to put all of this together is to just get started. For some variation in
( T1 R& {5 K" Z4 O9 Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 @7 [; h4 g7 O- zcampaign." s; R# Q8 D; x
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 T/ B( e5 Q8 b( w' c- Q$ V8 gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 [1 U. [; V$ w% u8 L, v( Vthat all traffic is accepted.
1 N. l) F- I1 R( U" f, K. _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" Q* {; U- I+ A- tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 I8 p, S4 ~7 N* @! K/ h- i% u
get creatives like banners or images specifically for the offer.
5 O' V0 L; P2 [1 }8 d& t6 c; c4 Q1 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" t/ J7 a7 \+ h3 p6 m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" U. z2 S5 W1 O1 m
track my keywords. Without doing this, it isn't possible to see what's converting.
( m" e* T& P# ]2 G6 m2 T% jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 i2 p( G" {4 C; t B' ~6 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. h% y8 l. _3 R- M: o% t9 _+ B. BIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: h+ R& ~+ m- L8 t; Q" _# e. Xbottom of the page:3 M/ h k$ z( t7 H6 k( s3 o. `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 q! Q4 _# @! Z+ [Click on the offer → pixels → Add a new pixel and this comes up:
' y E- L7 _9 V, E4 V4 ZMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: v6 l/ t2 C( u) {+ f+ mfrom your software into the box that says 'Enter URL of image to load'.
7 T5 X$ H9 q3 e) k) Z) ?9 WOnce you do this, it should look like this:! Y# m3 q; c- r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ H/ v+ S1 E8 N" k2 D* U: l# `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, R X) u$ k+ dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ f% K+ n* g. V. g, DProsper or CPVLab.; ]% V$ V& z- T# w5 d% P
3 ]9 q# I) a& C: W' t; p/ A |
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