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PPV GUIDE [PPV新手入门][28页]0 v2 v9 O! D4 z& j" d Z; F+ S
详细的请下载电子书！
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Newbie Guide
5 k3 S/ y" T; q: Z$ o& zPPVPlaybook.com- q: ~7 g. B) U, B( j! u# k+ M
Tracy Shaffer; p& s' ~( g. q
David Ford5 S e; R0 `! L/ v/ v4 w' I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 m( E: ~4 _- I+ N7 yGetting Your Mind Right to Start Affiliate Marketing4 e& x- _& V; ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 |5 f7 |2 u" b ~+ @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 }. m3 q- }$ H- G8 ^+ G
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ G5 d6 Y! f; [7 ~, w6 Fwith any success, these claims are laughable and far from the truth.6 r4 h; L- A, r3 ?5 l: m' O* G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& }. `5 G! {/ B0 i6 W3 l, x ]flow management. The main benefits are the low barrier to entry compared to other businesses, and
: d% K D+ p( r6 c# xthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 G7 F8 T( H, S; y: Q
overhead.
3 ^5 ~- s( R7 t7 x2 s8 b) l9 EThe winners in this business are the ones with persistence when nothing works, who know there's
& D! {- a+ d) cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& ]- C' K' Y9 T1 iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 V$ c; s. K/ v7 Y) U/ u |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, d% X* j3 ^* E# d! q! BMost of these things happen suddenly and without warning, and they all contribute to the amazing
- |7 I6 q" ]9 `3 A3 c$ s/ P5 u6 Zlearning experience available to anyone with a few hundred bucks and the ability to open an: ] g4 K# u: w1 v! i4 {9 G, J/ f
advertising account.
8 ^6 l* P% D- D, uYour competitors are willing to work at this around the clock. This isn't a push button, instant business* t. M& R2 P( o3 [ {/ Q) e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ p* z5 W" g* C9 I6 m Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' k, ~$ ^: x# K; \" x R! I/ q: Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( A+ V4 U- [- z/ c4 iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 j0 h# y8 N2 B+ w0 lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: ~( B3 o, c) V) j& i* u( S2 C
started building.
8 Z" O4 l# ^! z z* @. kThings you need to get started:
( B- E9 m' f( z A! i1 A1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 L# N% d& k7 S4 g# Y- n! r& y0 \
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 l9 j7 M& s) Y! h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 U9 V; t7 j5 w3 F
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& F2 p& s; G- M: B7 D% T aThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
( B4 I2 N! _ ^/ hwith PPV./ [9 H2 W! @8 H7 d# L- U
Basic Getting Started Definitions
1 f& ]& Y! F6 VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more# u; I$ e/ I+ a% p$ B* t, Y6 g) p ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ ^1 H! d8 P5 o; P- s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& N( R" l# E$ z9 R7 Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).: N* X8 y; Y3 L7 c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' [. Z( x) w# D% d. ?5 breceives a commission on that product. An example would be the Amazon.com Associates program,) C0 b- z. c: y" v; h/ J
Comission Junction or Clickbank.0 \% }1 e5 V0 e/ p: H1 `; t0 ^7 c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ I; p% {* A% n- b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 Q! w$ m. e) d, E! Rbuying a product. An example would be Ads4Dough or Neverblue.
& a. Y6 E- s) T( W" ^! }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 y( d1 D/ S( x5 n: }account, getting the affiliate approved for offers, bumping payouts and just about everything else" a$ r8 Z: o" }( U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager ?; p& v5 r B6 v2 b6 S" @
right from the start can really help you.% ]& K) r8 L+ @- E0 N3 i* h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 K; N J8 E0 ^5 U+ s" y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
B5 j! e! x: K& h2 ]2 Wview, starting anywhere from .01 or .015.! ]* a4 w! a: ~. P& [. P7 L
In order to use this type of internet traffic, the affiliate can sign up with a number of different3 @+ \9 E" x7 s( T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, t* N+ n/ l0 yMediaTraffic, and AdOn Network.9 L. J; T. n" v. S3 g) K
Don't popups get blocked by pop blocker software?
% C- q! S4 q8 D# _% hNo. Popups are served in a new browser window as if the visitor had opened the new window9 n. L K9 A) G2 C$ u8 \4 B
themselves.4 j( H2 v3 S7 g& k& v" g
How many popups get served to the visitor?
( H+ D+ v- y5 n5 `, R7 \9 A' \( c, vThe number of popups served varies depending on the PPV network. Some pop more frequently* v, a+ \& D2 S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% S; j7 k) w0 }; t9 U2 [/ jserving this kind of advertising, so they have to toe the line between keeping their software
$ h. t7 r2 m* L3 `" w! wdownloaded and still making a profit.
. r2 M. P& t! P" X9 g; ?Isn't this type of software bad? Why would anyone keep it on their computer?
' I+ S3 a2 M1 F: {2 PNo, this type of software doesn't harm the user's computer.& O* c$ a. Q) A) l7 D3 O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. Y9 ? w5 ^) Q2 { Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so+ V) s. v i- ]8 E. n2 ^7 G8 v
that they can continue to have access to the incentive.3 d2 k3 K. T6 ~; U+ E7 ~ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" R' B* E3 [/ }+ g# MHow to Get Accepted into a CPA Network
) v+ @) m8 }3 c4 s" v9 J# [! NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. p: f5 j2 ?( w" P9 s' j. dto start looking for networks is Offervault which lists offers and lets you compare payouts across2 G' H( {# l! U4 s6 B
different networks.
, A. L# _& r" t t& ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ e3 N8 l& A ]0 \; n. Wapplication and be as specific as possible about your promotion methods. Usually some time after# F9 ~% w4 ^5 I0 a+ b
receiving your application, the company will call to interview you. The phone interview is a critical
5 Q* q% k4 [; c, i2 j+ F/ |' e- g' T) ^* ~part of the application process, and most networks will deny your application outright if they can't get) l5 u; v; E" d/ i! ^! h
you on the phone.7 @5 Y: z' Q1 l# E, ? g( v1 ^3 I
Often, the person who does your phone interview will actually become your affiliate manager after
; P# F' X: L9 kyou get accepted, so it's a good time to put your best food forward.& ?! f" w, Z" p
You might not relish at the idea of someone grilling you about your internet marketing methods over3 a- r" g# A8 ]$ }
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 G2 B! W8 }0 c% B7 |
What methods do you use to market offers?
) F' V4 i. a ^Do you already have a website you will be using?
1 ]7 V( X {/ Z5 L7 v* c THow much is your advertising budget?" d0 b. x- `' L& y& e6 S7 r) u* X
What other networks are you a member of?
. M4 E; Z* C7 r8 G- fWho are your affiliate managers at these networks?* _* K6 F) d# c/ d. ?7 b+ Y; _& M
Do you use social media (Facebook, twitter, etc.) to market offers?7 \: p+ F3 i% ~: x! N) h" b
How much traffic can you drive?
1 M% A8 c" \' C. wDo you have a personal recommendation from anyone who is already a member?- c( ]3 e: o( X+ R
Once you provide satisfactory answers to these questions, the network will approve or deny your, c7 i5 ]& f+ L- X4 b+ w! t0 \
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 C. \! ~1 l" [! J$ s- L: a& rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 m2 q! ~+ d4 U' h8 ^7 Z5 F9 H! l
for the network can be helpful.& F* F6 }5 \" ?$ m' l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( ?' H3 j) X& K* t) H* ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, t9 D: B$ _, Q/ w6 v- |2 vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" t" T) R+ a7 V% q$ F' A
people can open a lot of doors as far as networks are concerned.+ b1 F- e$ ^/ V1 [
After You Join a CPA Network
6 A/ u( o/ Z/ g/ i9 h1 j( s; uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 \* i9 ?/ \/ z# ]and make an attempt to get to know them a little bit.
3 m7 l- z# f6 \3 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ^) z# s1 \! q! R) s& Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get# t" Q7 y) ^+ d; d' x& |+ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 z+ x( X: z) ?4 m) k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* T" Y4 p1 x1 q& a/ p( n+ A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 w% n5 q9 ^& F+ Y9 ?# M* v9 d" v' d
email.+ x4 y' [- L: X9 Y7 R$ L( o7 S) l
For more helpful info about dealing with affiliate managers, check out:
3 z' L) H. l# q! u$ c$ v0 [! bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/: [. W# ]" a+ Y) b! k) M
http://www.mrgreen.am/affiliate- ... iate-managers-want/- ]& O0 {4 D8 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 i/ {: C( t+ e, h2 h
Set Up Web Hosting/ ^8 k+ ?1 y$ n) s9 l: o5 ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, K* x1 _# v; w0 m' E, x. uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( \- e* y3 N, Y- Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ f* l0 q- J9 ]9 i* w! F2 j( pwhoever else is on the same server as you.
3 m- y) H* A) b9 z5 k) j' jSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 E5 {& I' y" P+ [; uenough that the visitor can't close the window before your pop up is even shown. You have about 3' c; B- I2 w/ ]& Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# [3 K6 F1 h1 q- ~) y( `4 ?8 @ Z4 dTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a" ]; X, Q( Y# I2 ^
house full of roommates (hosting customers).
, T3 N# I& k2 U! u# @In shared hosting, this is like having roommates where everyone has no specific designated area inside3 T$ M! {" F0 J$ T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' c5 L% k9 L9 ?
fit.
' \& ~- e4 {; W5 b9 b% E# jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ v" G2 t' G9 u7 g, P$ V5 M2 kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate0 s5 M4 ?8 i' w. L2 I" R
their food. Everyone else's food in the house has less space to take advantage of., f {2 f1 y# p0 q* F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
- D, {+ _8 Z! I) H' fany type of hosting this is a bad thing, and especially while running PPV traffic.$ F( a8 l7 A# W+ U: `! Z1 R, B
In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ K- B+ w, R/ I; zinside the fridge to put their food, and other roommates can't come into that space. The server is) T5 I/ R5 z% }: y, T) b1 y7 h
partitioned, so that each customer can only use a specific amount of resources at any given time.
( i- L( ]" R1 g! w6 O( L4 HA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 W% d$ I g: z7 i. S- V) Lbelong to you and no one else can use up those resources. This makes it possible to serve much more
& u9 { b. b" u9 a& ?& z0 otraffic, faster.- G+ _( L$ d4 c0 c0 q# L
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 m+ [6 ^& ~" g& U2 DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: x/ q$ k0 i" i! S9 Y5 c [here:
1 O. S$ v X/ @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 h+ Y* s: }7 m, i! D& d, {
VPS&highlight=hosting: J/ K+ b: G' V4 i5 C! [) ~$ }
Dedicated-Hosting-vs Shared-Hosting' k+ U% Z( p8 m! C+ C
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 p8 h S7 \) @0 U' V, K3 p
Hosting...Your-thoughts5 m$ ^# W3 H3 q# G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 ]% \7 K8 v& \& Q( c3 ?
Hosting Providers for PPV0 Q' b3 ^; w' R* g
Beyond Hosting) j8 ?0 T; V e! d
http://beyondhosting.net/
0 X" c9 B) e; c UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 w6 h+ W& @3 b8 n' Y3 C3 b: H6 Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: V% c/ q: \1 F- {+ |; R: @) mdirect linking with PPV. Also, these guys provide great support., B! j+ y _% m$ ~8 W) o
Prosper202 Optimized Hosting
5 U9 l# b$ V0 _) a1 Thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. t9 R, | S6 \5 i) _7 n, @CPVLab Optimized Hosting
$ ]6 G: O' s; Rhttp://beyondhosting.net/CPVLab-Hosting/
o, [" @" F3 q; x/ PDomain Names for PPV
% p5 L; u& A* P4 O z# f6 A9 x. e5 u: [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; J8 G+ t3 l; |. A4 C, ]where you're going to host your tracking software and your landing pages if you decide to make them.
+ P3 K) U ]4 n5 E8 H6 j/ TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- N( p7 g* [! m% Ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
. U$ Y* O1 S- i4 ~! R: e.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, ~. E$ p" `8 {8 T' R6 {3 H
term or build a whole website.: U) n! ^2 h% {- {* S
After you buy hosting, a domain and get those all attached to each other, the next step is to install. _1 I: i0 Z' t4 g& Z( I a
tracking software on your domain. This is really important, because it is necessary to track your
8 A- L8 O8 M, Q1 B: fconversions down to keyword level so that you can optimize your campaigns. Without proper
7 E& V9 [0 n6 y+ f0 V4 ?7 D5 a& m0 wtracking, it is impossible to know what is working and what isn't.. M. e0 t3 N) X- a, v% v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 X' _# x) x' C* F& Dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ ]7 V/ b+ E' g/ a2 bProsper2026 i& U Y: C# P) {, d$ s2 @
http://prosper.tracking202.com/apps/
) V0 j" S; V8 FCPV Lab0 j' y1 w3 |! S
http://cpvlab.com/, u% w) A9 h. ]# { w& s
CPVLab Help Videos. c8 o$ c3 l6 O* t$ i0 t: }
http://ppvlab.com/oweiw/oiurw/vdm.htm% r$ N/ Q8 p) a7 {0 E8 }3 R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 S! ^. X3 w" [+ K
industry standard.$ W4 U1 x, [! J1 Q8 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ m- f4 l: ~: l% B1 z* [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) G: Q8 Z# c3 \+ h8 {! c
good support if you have problems with your installation.
6 Y: Q6 Z+ d8 R! [) E% N* w6 U q KTracking 202
8 ~% Z; s, S9 n8 oTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 C' R5 J+ b. Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" e/ F o/ [$ T) V$ \0 d. m8 G% N
area." T) y3 Z# w r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' V# I0 A1 j$ Z( S& G7 D5 F$ i! m; wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% K7 Q! P w0 [% `$ o
interface, and their hosting.
( G) @. D/ H2 k+ X. k: N! zAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords. z! O9 v" w( ~2 b
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 k6 m, x2 ?" r4 t' K! e5 Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
; q+ S0 m3 X! ~$ cwere using.8 i' R$ R) |% s% l
Choose An Offer
" m9 }$ j1 o B, o$ N/ G$ v* SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., I7 j2 t& N* S- T% V1 `
Lesson on Offer Selection
. ?! W0 y+ ?# i& Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 E' W9 H% u; k! r) }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! |. f/ u+ ^2 z. q, `7 `- @
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) W0 c3 Z# N% s. M/ A
LeadImpact as the traffic source.1 r8 H/ m6 g$ n) Y
Now the best way to learn how to put all of this together is to just get started. For some variation in1 c" ~2 b2 L1 |; u% u
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, K7 j$ c9 N- `1 i' _% A
campaign.
1 B0 a+ H; s2 u, p4 g) JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 h5 ?4 z7 g5 h7 ~9 h% }# M) R
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 z- Z' s, p. X" U+ _ J) p1 g2 K
that all traffic is accepted.2 g1 a) {# Y Y' [
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 b! a6 J" o6 A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 O: t) X8 n5 I) l
get creatives like banners or images specifically for the offer.
; w" ~$ I/ ~5 q0 t: I+ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ T! E x- P: h! W) A
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 K& P6 j; d3 S- B3 `3 B s+ Jtrack my keywords. Without doing this, it isn't possible to see what's converting.- i, F2 g% d3 S3 @/ w g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' P- y. g! ?" F! @' R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 m: I* }+ n; d/ z& o* l- @% }, ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ Q) a- R2 i/ R9 J4 Ubottom of the page:- y5 a3 R7 z# G& R
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; l) T' [( N0 K zClick on the offer → pixels → Add a new pixel and this comes up:; J' r( ?$ m+ T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ O' |2 T; Q; R5 \% c5 P
from your software into the box that says 'Enter URL of image to load'.
/ T/ F- C% o5 d0 K/ ? T& tOnce you do this, it should look like this:0 A% K" R, _+ K# O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 p! }/ M2 z# v, O
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) v. r% N t' ^" F$ c; u6 S9 W$ y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 j8 [% h& h: F2 eProsper or CPVLab.. N, H9 }, V8 f, A9 f
- o) Y7 U3 g# U3 X* Y/ f
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发表于 2012-12-27 18:47:17
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