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PPV GUIDE [PPV新手入门][28页]
8 Z. U5 Q4 l/ l/ [详细的请下载电子书！
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$ e8 {# q3 T/ y1 C8 B1 Z7 X3 \2 F3 u. q' t! m6 |' O: k D0 {
Newbie Guide3 ?* |. S8 n+ e2 w+ t
PPVPlaybook.com
1 v/ z O$ D3 D2 E1 o$ s% UTracy Shaffer$ F8 v& @8 p) Q0 [ t/ b1 `
David Ford1 Q9 a( S6 `4 S) e3 `+ A$ C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 {9 ]& |: Y( A% Y6 Y- s
Getting Your Mind Right to Start Affiliate Marketing( \+ T6 Y: ]% i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 X y1 o3 X3 r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- e5 R7 D' r2 d* N& N2 w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 {* S1 a" @/ T, b" n+ [with any success, these claims are laughable and far from the truth.
& n: M* c9 A3 ?1 g) lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 Y7 V7 u K0 m. Gflow management. The main benefits are the low barrier to entry compared to other businesses, and
8 [: M1 l& u& ~; s7 N! D9 bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
& G& t& t" J( Soverhead.1 s0 ~5 V# s3 { }( {) }& F- ~
The winners in this business are the ones with persistence when nothing works, who know there's
# {( Y; ?6 O5 ]5 Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, p. K2 G/ H0 B/ gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 x. O: G8 q/ N$ v0 ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 T w+ T+ q p8 b! C3 V* J- q" K3 u
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 b. m1 t: p4 O$ E
learning experience available to anyone with a few hundred bucks and the ability to open an
9 A4 c$ i# y; a8 e- `advertising account.
& [( j: `$ C; I% T' e/ x6 b! oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
5 a! f8 `* q" K/ x( Pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 ?% ]+ @$ K* |, c2 qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,- D$ g& M; a$ J B
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 q* l! L9 q0 b2 L) S) Q9 V8 R, CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ X/ F% \% z' ~) W' W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' ]! D/ K3 {( [4 Q
started building.
" |* B: |4 q; A* EThings you need to get started:& n3 M+ N; G* c1 w; {
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ m1 V7 Z' k( B K/ k* s8 F
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 ?* [& W( D& Y; g# i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" p1 N' Q6 P3 F' T, I1 u4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 g( n6 I8 S4 d/ F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% z% r7 p3 q( O6 k$ Zwith PPV.
' c% V) Y' I b7 t: u xBasic Getting Started Definitions
m/ D& S- u8 t" }, j+ fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ m9 \9 a+ s2 G4 Y7 Q. Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 _$ D% z' X( C4 q$ q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; k- N+ N* m: htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 H) G* A; y* \9 s8 |, DCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 r$ e& n3 B/ I' J/ }% ]receives a commission on that product. An example would be the Amazon.com Associates program,
, d; X4 I1 r( H4 a% A" ]8 M+ M+ m" A" |Comission Junction or Clickbank.% u j( _. {( }- g( ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" d% i. V! J8 K; q9 @# E
an action like filling out a form, submitting their email address, signing up for a service or sometimes% E, E) n' a- [$ w
buying a product. An example would be Ads4Dough or Neverblue.9 [. L& W% F$ Z8 v" W; M( q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" ]; t9 t9 |$ P, m; \4 `# d, Haccount, getting the affiliate approved for offers, bumping payouts and just about everything else4 W$ V& Y1 i$ A6 p
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ u. J7 P; J6 Z3 s6 i6 v) q. o
right from the start can really help you.
, F; T# T( P* q/ f* vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 l" w$ D* |1 G) j/ b* F* \# r& E' m
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! X& f( d1 [( O3 Iview, starting anywhere from .01 or .015.
# ^& k0 ?7 X/ K3 ]3 f# f! K! R7 RIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# m4 v9 y7 x& Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, P' o& d4 ?/ |MediaTraffic, and AdOn Network.* _/ z) F5 q ~# E7 ?
Don't popups get blocked by pop blocker software?! [3 B3 ~ o' m _8 O" t5 B' a9 }
No. Popups are served in a new browser window as if the visitor had opened the new window
. v+ W9 B' M1 H; H8 d: ^2 G* lthemselves.
: K; N2 z4 V/ M' _How many popups get served to the visitor?
9 t5 v0 [2 t/ H# O3 a+ d% cThe number of popups served varies depending on the PPV network. Some pop more frequently
- y9 d# m6 y) c/ h6 a, b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) o& e" d! Q7 u" K( R% z
serving this kind of advertising, so they have to toe the line between keeping their software
. D2 R& k& H% Bdownloaded and still making a profit.
4 {( s! E5 X' k! v5 w) O4 }Isn't this type of software bad? Why would anyone keep it on their computer?
$ R5 ]( m' G/ lNo, this type of software doesn't harm the user's computer.
+ Z& B9 p B& c. RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! `* X3 o. }/ B; X7 S" g) _5 Ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so/ N( x+ B) a4 ~4 ?
that they can continue to have access to the incentive. C* L# E1 F0 L& t3 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 i$ ~( p8 r5 Z! S+ L& \$ u4 m
How to Get Accepted into a CPA Network
9 o- I0 H, k* m; |0 ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, n+ d8 F. }# r% r9 w O" ~0 Zto start looking for networks is Offervault which lists offers and lets you compare payouts across) s" f0 b& C3 V; @
different networks.
& W+ S' ?) G5 I0 UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 y) o8 L0 J( j T4 L
application and be as specific as possible about your promotion methods. Usually some time after
; B: Z- M, _( w; g+ D, F9 dreceiving your application, the company will call to interview you. The phone interview is a critical
5 P. b1 q' z7 S* b: |/ Wpart of the application process, and most networks will deny your application outright if they can't get7 S8 L0 |* j3 C! O" j+ k
you on the phone.
5 l0 [% T+ a# T# l; |4 f1 QOften, the person who does your phone interview will actually become your affiliate manager after7 r$ Z9 `+ F% d: a
you get accepted, so it's a good time to put your best food forward.
- i/ U2 H3 m) p- K+ l; k$ G6 I! WYou might not relish at the idea of someone grilling you about your internet marketing methods over
) S) a. a+ `9 o1 pthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 @8 e* y+ i' z! I- Z- |# pWhat methods do you use to market offers?
' a/ ?7 l: ~. a# d( p+ G9 e XDo you already have a website you will be using?
" r8 i. L5 |( K) t/ P4 I6 Q" `# mHow much is your advertising budget?
) @# M. G: j* H; d9 z% |1 o' IWhat other networks are you a member of?8 h' l1 N% F8 z9 ]8 u
Who are your affiliate managers at these networks?4 v/ c1 H) i6 q0 E) N
Do you use social media (Facebook, twitter, etc.) to market offers?
0 p7 p2 l. }4 x6 n6 G3 _. q' iHow much traffic can you drive?
- x3 N& ^$ P/ v+ R. r; z, R# ]5 oDo you have a personal recommendation from anyone who is already a member?, o5 {" X3 p0 \/ I K/ L2 @3 m
Once you provide satisfactory answers to these questions, the network will approve or deny your7 j" b/ i$ [( G/ ?
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 s: O' F, s, U% o7 r9 E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" T5 [) z9 F8 v9 hfor the network can be helpful./ u) t1 R- i' y0 [# O. U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' v! ]+ O! z/ [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. s* q' t" d, q7 l
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% N' w; Z; Y! l/ Vpeople can open a lot of doors as far as networks are concerned.
0 k( ]. D4 L1 V) [! s. D$ p( `! @After You Join a CPA Network! a; n; A9 }1 s3 }. x W: N5 q# W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' x: E1 N! L2 f, r
and make an attempt to get to know them a little bit.
& Z8 g7 t; I; wFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 W; q/ n% P& S7 y' Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get" f2 Z0 I% _* d2 K' B: K( g0 ]7 V7 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; R" ~' R7 A) t) K5 L3 h0 {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 p! D8 E" P( u8 ]$ Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 ]# x, m/ A1 L9 N: D/ }# v* Pemail.
2 N' C. Y6 f9 y. u: ?4 ~For more helpful info about dealing with affiliate managers, check out:
9 q5 k5 g( h: o1 U' p0 }http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# ?+ v/ Q) K7 q ?* \http://www.mrgreen.am/affiliate- ... iate-managers-want/( m0 e7 c( X: i- p6 H( @7 [6 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' {% U3 N( K) c4 T
Set Up Web Hosting
4 f7 \! n! e# J a$ o6 [5 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. H2 ]- N- |+ V4 H+ t8 Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 e* t* A9 A! D" d& y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 F1 P, `! o2 \2 y. I3 x" b* ~9 Swhoever else is on the same server as you.! V1 q2 m* A3 n, Y% u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; q; h5 j3 E* x! L7 |! X& aenough that the visitor can't close the window before your pop up is even shown. You have about 3; d0 h5 f& ~5 W5 z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# X, Y1 \2 x) u+ q% N8 Q% s
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 }8 F- N- m! Chouse full of roommates (hosting customers).) U; E# k4 h2 `( O* J% g# l, S
In shared hosting, this is like having roommates where everyone has no specific designated area inside
) A+ F2 `/ z) m- Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 t4 d6 m6 @6 |# `fit.5 A+ Z# B' M9 i: g. o
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ Y0 f6 s8 c7 S5 |% P% ^the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 a" J0 I5 Z" }
their food. Everyone else's food in the house has less space to take advantage of.8 w" s7 ]3 d% G2 I7 Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For) Z, l$ d! A8 _
any type of hosting this is a bad thing, and especially while running PPV traffic.+ D" n2 O# Q( ]+ `
In the case of a virtual private server (VPS), everyone in the house has their own designated space) I. s) ], b3 `4 z
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 v; o- ]8 N8 d- F6 @partitioned, so that each customer can only use a specific amount of resources at any given time.
$ o6 x3 Y/ _% TA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 K! ]* T$ F+ j2 w- cbelong to you and no one else can use up those resources. This makes it possible to serve much more+ g' M+ ~' i$ c
traffic, faster.
. `/ @# C+ |; d8 PAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
' {; e7 G$ f9 R$ `# t& gAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 V2 B4 M* q4 ^( Y. s/ s0 U$ p
here:
7 R h3 C% f5 G- a: _. Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( L& Q1 {# h9 V8 BVPS&highlight=hosting
5 n" I! X# o1 l7 Z7 o; Q2 PDedicated-Hosting-vs Shared-Hosting' a) r9 a( i0 k/ V5 _
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* }; [- g, o) N8 P: s; }) ?Hosting...Your-thoughts
+ A5 |# }/ g/ P# C4 X% ^9 I$ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 b! c: `: `. @, i8 l0 w6 _, s
Hosting Providers for PPV# Z4 j# `5 N' D9 }
Beyond Hosting. A7 `0 F4 k8 Q& X3 u6 j3 Y( y
http://beyondhosting.net/; u' D/ A- i& g0 g: n, n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 t1 z7 {' t4 U, A( ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 c8 v0 N+ s! y$ d! o$ k* Y- w7 udirect linking with PPV. Also, these guys provide great support.5 _: `( E% ]+ c) r+ G3 o
Prosper202 Optimized Hosting6 Y. E* V" P* z, K4 K$ E E
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 l" w* @8 w' H0 G1 h& zCPVLab Optimized Hosting
, H/ C6 L: ^: M2 w; zhttp://beyondhosting.net/CPVLab-Hosting/: U3 [& z5 R |( U' |- x
Domain Names for PPV
6 b7 k2 \. Q8 ^5 D+ nOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& K: c' r. H" u4 wwhere you're going to host your tracking software and your landing pages if you decide to make them.: n) D' U9 p1 v+ {* S0 N( W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, _; W j' H$ ubland one is fine to start with, to host both your landing pages and tracking software. The .com,- {9 Y- t9 X, l. r5 x" K. z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 F* w* l9 t7 v: U) }' {: _
term or build a whole website.
- M3 s4 G. ]( O9 DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 L3 Y& g9 R# K2 O4 _( [! [% q
tracking software on your domain. This is really important, because it is necessary to track your5 E+ Y+ ^& `8 z8 X6 C& D- m% Q
conversions down to keyword level so that you can optimize your campaigns. Without proper
3 B- V5 }! N/ s% @9 Ltracking, it is impossible to know what is working and what isn't. g' N0 ?/ O ~7 w" {8 }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ s% N6 c3 h5 e3 x$ E; Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 T0 V) g4 x. A" e7 k9 }Prosper2028 M2 z# h+ E% n; ^
http://prosper.tracking202.com/apps/ i5 r: G" l8 n; @5 c- h# f
CPV Lab
/ @# V/ Y. u% q( I! k9 T) khttp://cpvlab.com/% P% X+ q( W, y8 x( i* d. R
CPVLab Help Videos" H' D' e1 g- q% K2 o0 b
http://ppvlab.com/oweiw/oiurw/vdm.htm: |, y( B4 Z# D L
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ g1 s' i" j uindustry standard.
9 f& L/ P8 v$ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 F. h. ^! ]0 w% u5 q: t) a, ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: ?% G; }5 ~* P+ I
good support if you have problems with your installation." q/ v6 w2 t0 A. g& V9 @ ]9 d" D
Tracking 202( L' T2 P' L' i" i+ j$ m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ X5 J7 [' p4 ?( K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( U" m9 d- s" D( H. R/ Rarea.: T" C) W2 H# {4 F* x/ e* n
If you choose this option, keep in mind that your tracking software, one of the most important parts of8 Q; A! o; H3 O5 ^# D" P, w
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 a( R$ v2 ~8 ~
interface, and their hosting.
- \ ^ z w* MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 O+ T$ u8 P( Cand targets which you are bidding on. Leaving this up to chance in order to save money could G0 v& d! _( j: y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! R2 W9 L U* N( qwere using.
1 _. `# x' J! u2 O4 h$ h3 NChoose An Offer6 C! u. s0 r% G: |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& m$ \9 m# I5 f6 `/ ALesson on Offer Selection! h+ K9 R2 v7 T. C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 v4 u8 U. G: s5 [9 wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* F9 r: C3 U: x. yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 f" s$ A$ w, |9 J; m9 m/ oLeadImpact as the traffic source.$ y9 C: {, T8 |- H. Y
Now the best way to learn how to put all of this together is to just get started. For some variation in
( A% S& H; u( w2 Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& z" S7 h g: g
campaign.
) k! D7 ?4 w( Z: l3 EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: E+ T8 c; N+ Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) M! f/ v( e, g4 Z, W$ w) x
that all traffic is accepted.
* j" r: G9 X: c7 f3 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 h" U1 b; N/ @4 b! u6 B: RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- l: i& O, E* b6 V
get creatives like banners or images specifically for the offer.* v' q. J' z. s0 |/ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ f5 }" e7 s5 |9 F( fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- [- r6 |* c7 {
track my keywords. Without doing this, it isn't possible to see what's converting.4 R7 b9 z' }% i1 e" Y( E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' \- v, m8 M% j' P4 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
?: v3 J$ l( Q: |# [! KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* u7 z" D9 C& O3 Z# v0 M+ b Dbottom of the page:* m% _% d. z3 l# _2 s5 g- `5 N+ l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, @& G+ o% l4 tClick on the offer → pixels → Add a new pixel and this comes up:
* r+ s7 p+ a: t. qMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: c+ y/ M ~. _7 Wfrom your software into the box that says 'Enter URL of image to load'.' t8 c' P# g' a; N/ `% C
Once you do this, it should look like this:7 V, N: N, {3 ~. V. K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( J; z3 d" ~ b: x, L8 n
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" X! r, ?& V7 S! o$ d( n
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' q4 m+ `; q# V5 sProsper or CPVLab.
: a+ t: T! N/ O7 @+ U) a7 m4 K
; S) N8 _# Z7 M3 l( S. a0 v1 i3 N2 q |
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