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PPV GUIDE [PPV新手入门][28页]
( {/ k- _- x* u详细的请下载电子书！/ O4 z5 [+ P- d$ E* t
8 y. r. C8 y- L6 W# a* _
$ W( |$ ?' Q8 s @# PNewbie Guide: _; y7 N$ ?7 N; `% P: e
PPVPlaybook.com5 y! @; Y+ a7 Y* F
Tracy Shaffer
: y' H* j) T2 D' ?: UDavid Ford
% u+ O* @9 o( Z6 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( m7 X" i5 _' B" Y6 A$ Y
Getting Your Mind Right to Start Affiliate Marketing
* a3 d8 l8 w* q. I& k' UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 X6 c4 U M$ j" u3 Q- Z. Vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, E% P3 x2 U8 P8 I$ S: {) j
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& S1 A4 o! o6 h$ u
with any success, these claims are laughable and far from the truth.
% Z8 L; W( g7 Z$ [Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 r8 Z/ x X* b# U+ i& [& Wflow management. The main benefits are the low barrier to entry compared to other businesses, and
+ _1 W6 M/ K# O0 P( I$ y: x; [2 |the ability for a marketer to be a one person shop and make an incredible amount of money with low
Y/ J2 x! h0 n; Coverhead. T" e" C9 B* x0 r1 [
The winners in this business are the ones with persistence when nothing works, who know there's
' x2 m$ t/ e1 V/ C/ k! l+ pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." K5 P! c. }/ G/ R7 G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 i1 Y4 u! K7 O' nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ O+ C5 c# ^: Y0 {$ R; o- y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
) J0 \2 H/ C& _- A% Vlearning experience available to anyone with a few hundred bucks and the ability to open an; P# U2 T0 M! ^6 l& U- z5 c
advertising account.
# m2 d# C6 l$ f qYour competitors are willing to work at this around the clock. This isn't a push button, instant business0 S8 }* i7 q% p) i2 T& t6 f q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 x. w& W* w& `% W% \
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 ^+ P& }: y* C7 K8 E9 b" n
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( f- z& c* h- L' Q3 M7 j% SWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" w e( v( G/ j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) L) _8 k ^+ n2 @
started building.' W2 S A9 w% y4 t
Things you need to get started:
" |2 r- Y, ~) z6 `/ t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ Y+ H& R3 ^# @) _ ~! m1 J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ X: ~! V" e% S. D3 [
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# [8 T- E& o) |' E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 i3 A; C+ _2 T/ p- M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 Z, G/ Y% Q$ s" g
with PPV.! ~/ r4 W) W3 Q
Basic Getting Started Definitions$ N( a$ Y, e1 P+ q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! q+ V" ~" L3 s$ G4 s% q8 maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; O$ b4 B9 v+ n; `+ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 [0 V0 |, x8 A% Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)., A2 k) M7 O7 c7 w+ L4 v5 n* v
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, z; U4 R. Q+ l" R/ z5 oreceives a commission on that product. An example would be the Amazon.com Associates program,
4 O% {" X! z( d' n: ^; u6 gComission Junction or Clickbank.
# D& W6 O- o2 _. q! t% P; lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 q. A6 M! t5 A5 B* H0 F# g+ wan action like filling out a form, submitting their email address, signing up for a service or sometimes) V) m% p. i1 V# V
buying a product. An example would be Ads4Dough or Neverblue.
4 G: O3 O D+ n: |0 a0 T: x* TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 D: t- L) ]" N1 z8 q
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 P1 H, v7 q$ U. K2 A7 K
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" r( E! a9 e) S: e3 u* D% p; P0 F* o% k. I
right from the start can really help you.
Y. j7 Z5 {6 ^# _9 ]% JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 m8 H$ }) D' G5 l0 z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, J! @7 [4 y$ f, `% \: W5 ?/ C5 dview, starting anywhere from .01 or .015.
( Y( h; B, `; |# jIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 k, {" o1 t& Q7 |2 I: ^4 {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" }, K6 D- L6 qMediaTraffic, and AdOn Network.
8 N) @. F/ k2 h$ q# ^; u& }Don't popups get blocked by pop blocker software?
7 [) p( w2 k" R% Y2 z5 LNo. Popups are served in a new browser window as if the visitor had opened the new window
$ p) L: p* M% E4 }9 |9 X2 fthemselves.3 o; w! t/ {* m
How many popups get served to the visitor?# t5 _7 n V) X/ k4 ~: n- e6 h& `
The number of popups served varies depending on the PPV network. Some pop more frequently
. q6 j4 Q# E7 @, ?- l* [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ S4 A" s( R, }- H
serving this kind of advertising, so they have to toe the line between keeping their software- E. t A" t" g, y4 T
downloaded and still making a profit.
9 P) b7 G9 o5 `! {2 I- O5 rIsn't this type of software bad? Why would anyone keep it on their computer?# h4 f; t$ ?. w8 N: b1 B3 |6 Y- Z6 ]
No, this type of software doesn't harm the user's computer.
: e3 A' h0 \% `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! k( Z: _1 K' P! R1 c# C7 K& Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so& A0 E$ D" ?% a/ K$ e5 K
that they can continue to have access to the incentive.9 B% n; p( x, E3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- Q- v0 _, }' ~7 N# @3 r
How to Get Accepted into a CPA Network% k! M: k/ [3 v- |: ` e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 J m& Z; m+ Z, j
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' p C y- {- T7 Jdifferent networks.* ^! B* m3 m* N" j4 s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* R% O8 ]5 V- S2 s* X Aapplication and be as specific as possible about your promotion methods. Usually some time after
1 o+ j4 w) e; G0 P3 p, X7 V# N U- mreceiving your application, the company will call to interview you. The phone interview is a critical
) ^( u" ^; O- @: d3 [8 Mpart of the application process, and most networks will deny your application outright if they can't get
1 l! H. i2 \3 e' I+ T1 \( f, Qyou on the phone.' C7 \. s/ ` b
Often, the person who does your phone interview will actually become your affiliate manager after6 v, Z6 ^* u' a
you get accepted, so it's a good time to put your best food forward.. v3 A4 c2 Y( }; X/ c
You might not relish at the idea of someone grilling you about your internet marketing methods over
" L6 W, |7 g2 n/ Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
# B4 g4 p( J% n' w/ yWhat methods do you use to market offers?
" c/ T# x3 W' k6 ODo you already have a website you will be using?$ g/ u) D9 _* o z. i# J
How much is your advertising budget?
3 E3 t% k, H9 W; {What other networks are you a member of?
. J; W$ s1 R( wWho are your affiliate managers at these networks?' i. w) s$ ?( I: o# s1 v, D- q
Do you use social media (Facebook, twitter, etc.) to market offers?+ W0 O$ U5 ^& O) z" G2 }( C4 F
How much traffic can you drive?. o+ y* P+ e; V( _
Do you have a personal recommendation from anyone who is already a member?: f" C; Y! z' K6 m6 J
Once you provide satisfactory answers to these questions, the network will approve or deny your3 ^+ C! h, `' n9 z4 i, H" z
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! {4 ]# g( p+ `( tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate) X2 C2 S4 K: A
for the network can be helpful./ F! `- D$ H# S2 E0 l$ j
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# j% B$ {8 ^5 d9 g& w
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ j3 w) i! r% P+ H* N8 ]0 R) vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 ~1 s8 W4 n& C7 w& m
people can open a lot of doors as far as networks are concerned.
* g ]8 Q- [% R0 w6 R$ S& T# kAfter You Join a CPA Network
) T" _2 a9 s4 _, V: a- oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" b0 j, K" @, X. G N: Z
and make an attempt to get to know them a little bit.
0 F/ q: E* k+ m) r& J( KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their; c. K& o( Q$ O) ], e, r! g
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& |8 T* Z% y1 ~2 w1 |& \- B) F4 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- P' r( i6 s9 I3 Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout [' x0 ]6 Z& C
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% T& B( \ h* b( J$ P5 B
email.
7 b+ o. p% l# w- _$ o4 P3 C& F" u LFor more helpful info about dealing with affiliate managers, check out:+ D2 d/ e o- \6 z$ o: E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 m# P* @9 Z9 {8 |& S. Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/1 \/ a j( x! ^6 I- N1 E, `& ?) F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# P' F2 M) E" l! \8 I" H# ]
Set Up Web Hosting
% O' K! C# w* @% Z# u7 @- OGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 C' ?( f5 I* j# }
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ K. t" y4 `8 bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" t# f W- d' @2 Q' Bwhoever else is on the same server as you.0 j) ^3 a9 A* `. [/ d# p
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 e+ ~ S( l, V, \; |enough that the visitor can't close the window before your pop up is even shown. You have about 3# @; ?1 {7 ?5 l% N, W6 o
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( N7 f, E& a. J1 oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 g) C% q! J. Q+ y. d0 Z
house full of roommates (hosting customers).
% {4 Y7 u+ @5 `! H; a* F/ b6 eIn shared hosting, this is like having roommates where everyone has no specific designated area inside
\1 B# g" ^1 {the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ ]- s8 G, z' O+ l: b( Gfit.; Z8 L& z* Y# [( r! b3 ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, a/ H( A; O( K( @% |7 sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
% l% `$ ?) P! U, Ntheir food. Everyone else's food in the house has less space to take advantage of.
( w9 W6 k, `% v0 O; Q! ^0 \$ x" o5 MIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
; l' W. D9 y- W4 N: X4 v# Jany type of hosting this is a bad thing, and especially while running PPV traffic.
! h! N& B0 B6 z4 rIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ [) Y0 g# x$ Z5 k: u! F8 Y
inside the fridge to put their food, and other roommates can't come into that space. The server is
* g) n3 [" V; ~partitioned, so that each customer can only use a specific amount of resources at any given time.
! @( x3 \, T8 ]( e% w% x' n% uA dedicated server would be like having the whole fridge to yourself. All of the server's resources+ T# e6 I( b: {* \- ?- Y3 U. D5 d
belong to you and no one else can use up those resources. This makes it possible to serve much more1 ]% C# D# Q* }; f# |
traffic, faster.; W2 c5 ^; N, a% P$ u
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! ]4 N! K6 p" M; _) p, X. i! O8 QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 [2 |4 {6 }$ m8 B5 |4 E0 Yhere:
! X& F$ s" F8 k' R' `1 fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( c, a: m( |& z4 S; x/ Y
VPS&highlight=hosting
+ @7 {) b8 {8 H) SDedicated-Hosting-vs Shared-Hosting
; l& j1 J! o, i4 uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 T/ R) a! e3 J( I
Hosting...Your-thoughts* f U* h# z4 X, n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 J& q. Z' y; |. s* C# ]8 N) e' DHosting Providers for PPV
9 z7 v" g) N N# H9 c7 gBeyond Hosting
2 \+ k3 R& x# Y' Z/ R- d; ~http://beyondhosting.net/0 v& @3 U, G+ t. G5 u# ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 T! t8 g/ F2 Q& S! ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* P( B# {* k3 j, X/ y6 ?+ D# c5 y
direct linking with PPV. Also, these guys provide great support.+ k2 p) R4 M$ u, c4 |
Prosper202 Optimized Hosting
1 E; ] n7 u+ ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* |' R5 ^4 U, A |- R$ bCPVLab Optimized Hosting: j( y. h( w o' D! E& D: r! d
http://beyondhosting.net/CPVLab-Hosting/6 B& Z. f0 h) ~7 @2 z w
Domain Names for PPV
, v, Y3 j. T7 c5 s, \Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* Z: }1 K7 v8 t# F( e" [% n' p
where you're going to host your tracking software and your landing pages if you decide to make them.# u+ v3 k$ |" S0 D- o6 E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: \6 c' c! S, o/ A* ibland one is fine to start with, to host both your landing pages and tracking software. The .com,
' o/ ?$ \& @5 q( c5 P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. R8 V8 l' f; R, Q) J
term or build a whole website.0 U* Y- f7 |5 u3 s3 w
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% `/ ]* _2 {0 O3 ytracking software on your domain. This is really important, because it is necessary to track your
# E5 D1 V( Z. G2 @& Uconversions down to keyword level so that you can optimize your campaigns. Without proper
, M! Q' ? k2 k- o9 Ltracking, it is impossible to know what is working and what isn't.7 ^' N8 U6 S! y* e$ }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) C5 }' J. A8 @" @4 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* ?, } C. U) ?. p' c+ P$ |, GProsper202
& ]0 D( k" W% K) ihttp://prosper.tracking202.com/apps/! P- Q) F5 }6 c; l/ b% t
CPV Lab
6 R: z; y# r3 g# ahttp://cpvlab.com/ Y/ v' ^6 Y/ }" K
CPVLab Help Videos# ~- f% Z( E7 k( c
http://ppvlab.com/oweiw/oiurw/vdm.htm9 q- M0 J: L% t
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# D% o, B6 ]4 ~+ ^# N" D8 ]
industry standard., W- r2 D0 @% @3 G& x( C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! E' _- O( F2 u# L) f% ?8 P' a5 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 a0 [& b- x2 C. K( y& N
good support if you have problems with your installation. g1 v( n' N6 w1 {/ V3 r
Tracking 202
1 U$ z$ `1 i& W2 L# x: j* `$ UTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, z# V; U# d3 Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: p1 X. {' F; }- A; J
area.
& h* q& ^3 Q% I: a- DIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: h* y$ H, Z7 h) j* X2 W, D9 f0 Vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% M+ H7 F+ w4 e3 U
interface, and their hosting.
% i' p- ]9 L% v; `: a, ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# o2 F" b' _$ p n1 e
and targets which you are bidding on. Leaving this up to chance in order to save money could
# H+ O' c+ f; U9 t- t% Z+ ?, |potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 o( J t. p8 W" t0 o$ e t1 X% Z
were using.# h, J9 G/ Z4 z* p! y
Choose An Offer2 l% g4 U3 Y, A8 i. X ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 j1 ~1 q8 j5 e/ `. n6 I# bLesson on Offer Selection
' \$ S' r$ b I O3 A) _http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 N& y' ?. m# W- T. AIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 e+ k( m% F/ K2 V' z. I% ?- \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, ]+ Z7 V$ }! mLeadImpact as the traffic source.
: l) B3 q) @1 D& F6 y7 l& fNow the best way to learn how to put all of this together is to just get started. For some variation in
3 [; x5 X8 i% y5 v6 M% ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# u( M: o! d5 y4 fcampaign.% [$ z- M: z+ D0 f* c5 b, A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 P7 {! _' J7 z- M) u: m( q$ e/ Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! U/ Y$ p) \% B, [7 f) V
that all traffic is accepted.
" c; b/ h1 _# p& ]& OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( u( O: B) O3 h3 {% \9 N# O) Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 z2 V/ l3 W2 W( @: E: K* _. W
get creatives like banners or images specifically for the offer., p* a; O; E* J, h- L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( X& J) }+ ?( a0 E; t8 \3 m: wBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; K0 B, f: p; X m9 [* p: V
track my keywords. Without doing this, it isn't possible to see what's converting.: B) W: B8 g) ]& l: S9 G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& ]/ U9 I( K9 o: X! f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% N6 a! W, `/ DIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ f# p2 n* Y- abottom of the page:
! ?$ O8 n: M) v, \Next, I have to cut and paste this pixel into my offer at Ads4Dough.6 P3 F& i/ ~: x
Click on the offer → pixels → Add a new pixel and this comes up:- g3 k) r8 {6 Y0 }; k7 U& j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* \/ R8 S! d# n2 Y F4 S; {
from your software into the box that says 'Enter URL of image to load'.
3 D6 Z$ ^' K1 z: o3 r) U( V% _% gOnce you do this, it should look like this:
5 f4 w8 d. r1 w0 P$ D- W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 E; X) Q S3 G$ A. _1 ~2 j3 \, I$ cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 e ]8 g! C! @6 Y7 k0 Z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 a7 w* m( J/ I# H' D% eProsper or CPVLab.% C6 p, @5 L: q/ S$ @5 o: o5 C* q
" l% V/ _7 i' H- I7 q) c% i
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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