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PPV GUIDE [PPV新手入门][28页]+ l* B/ v) t j8 c3 [3 Y* @3 ^
详细的请下载电子书！) D, M7 i _: _% J
& M1 u* I" e C' D/ R2 g( Z
& J% p0 @+ g3 { T6 uNewbie Guide
# o* F4 c/ B, ]7 p6 P1 A4 G+ |PPVPlaybook.com
& D5 r. J$ ]: a" T. YTracy Shaffer
; ^- {% x! S \# O, V+ U# ]) g& rDavid Ford
1 p+ v {6 t' S U8 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% {$ n+ L% R! `; b+ ?: u1 [Getting Your Mind Right to Start Affiliate Marketing! i: t3 c" K7 L% P8 k) b
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ v- A" c) R5 u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. ^" b1 |/ T- Jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& z, C, H( |- u/ E0 u2 e4 [1 Q+ ?& c
with any success, these claims are laughable and far from the truth.8 {! U7 U* A/ N- D& I" [' g0 Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, R2 [- M1 x) r
flow management. The main benefits are the low barrier to entry compared to other businesses, and& h5 F. F3 z. V/ X# ~
the ability for a marketer to be a one person shop and make an incredible amount of money with low' K; x4 \% r% W& Z! w8 a1 x
overhead.; i* H( o7 F/ h# e. J0 R
The winners in this business are the ones with persistence when nothing works, who know there's
% g# F' Q3 j3 d4 m. Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) C8 `7 L2 { s9 L, I4 V) M
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ W( _8 _* f+ X" f3 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! n0 {2 V! I! i* B: YMost of these things happen suddenly and without warning, and they all contribute to the amazing4 i e" K6 U( s r& A$ X/ Z
learning experience available to anyone with a few hundred bucks and the ability to open an
7 l! v, N3 X$ l: oadvertising account.* \+ M6 Q7 Y" W6 W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! X% ]' G( j# o5 y& K) s7 wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, o! A# `8 i- l- n0 }. nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& A, `' d3 S \- @& itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ v: z+ |9 D+ I. J. b% i3 E) \9 eWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' e0 N6 \" U, a3 |8 ?3 Jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! }! f" g' I+ V2 g) ]# J# `started building.! y% ^# |, f' l; k7 q# D
Things you need to get started:, k7 k' [! F( Y% A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( L0 B3 q) Q2 Q; ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& D$ Y! H/ P3 f _' b
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" s: g _. F y% x9 h1 b2 d Q- y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( d. F( t: S% c+ y7 AThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
" f- \* A1 O1 _9 l$ G) Twith PPV.
- F. n% N7 O2 \8 U/ k1 E9 `Basic Getting Started Definitions; C+ F: h* k0 I$ x2 o. v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ D |+ m( @$ J( [" l! j" ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, _. X b5 V; W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( d( D4 K- C& A' P% B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% }5 `3 d$ f R0 s! G3 S" D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ q$ ~: N' u7 R# I7 J' J+ a8 M% H8 _receives a commission on that product. An example would be the Amazon.com Associates program,
4 w! o7 ~+ d8 [+ {/ IComission Junction or Clickbank.$ L: c z5 X; `# l4 n1 y! t0 a; r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. ]9 x) B# u! {2 O1 q+ p
an action like filling out a form, submitting their email address, signing up for a service or sometimes8 P( `5 C! f( `+ X' e
buying a product. An example would be Ads4Dough or Neverblue.# h* |% A* Y% Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ u2 ?& X. E, c3 i; f6 U1 z( Gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else: t- |& X4 t$ Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& @; P2 E4 P& o0 E5 Dright from the start can really help you.
H$ g8 t8 c4 f, U' [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: N: c9 ]4 k3 E6 A& [4 D$ win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 p6 s5 |7 b% N5 e2 aview, starting anywhere from .01 or .015.* i7 u; y+ ^" L5 @
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 H2 B4 U( h2 E: s$ Y Z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 m* e& Z* N1 ]2 L( o
MediaTraffic, and AdOn Network.
3 d/ Z1 Q6 e2 YDon't popups get blocked by pop blocker software?
' W, K6 r. Q! V/ L Y/ FNo. Popups are served in a new browser window as if the visitor had opened the new window
( t' l( ?" @0 }' Y# [, H( C: b+ Xthemselves.
: z4 R% E4 r1 ^, i5 n# _" Q sHow many popups get served to the visitor?
# G/ v z+ w% r7 q- b0 e2 dThe number of popups served varies depending on the PPV network. Some pop more frequently
, \3 U+ Q' `5 w& P6 @(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 C! `5 c0 V7 A$ Hserving this kind of advertising, so they have to toe the line between keeping their software
/ p7 e9 f I; \9 a: e, i' O6 J4 Edownloaded and still making a profit.4 q$ S+ ?1 E1 o( V0 F: w K
Isn't this type of software bad? Why would anyone keep it on their computer?
% t, ^% Q- P& R$ yNo, this type of software doesn't harm the user's computer." r5 c6 w3 J+ z R8 e! d0 i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ Z- q" E& E" Q) }7 Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so" T* l' k$ C; J V+ D7 Q" c. H
that they can continue to have access to the incentive.
, S! q+ Q' m: {* m- k1 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! J6 e2 V9 l+ g9 U, t6 G0 z; \% PHow to Get Accepted into a CPA Network
5 p: T/ u5 Q' m2 hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& U J& k& {4 `to start looking for networks is Offervault which lists offers and lets you compare payouts across
# w, e' `/ Y* V% udifferent networks.
0 L0 }( \. [& I' l/ z# ] |! A- ~7 OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 N, S6 T" d$ R' N. `
application and be as specific as possible about your promotion methods. Usually some time after( d: g) C3 |" p2 ?# |
receiving your application, the company will call to interview you. The phone interview is a critical
5 V* [ P; E+ Jpart of the application process, and most networks will deny your application outright if they can't get I7 B# o N J: Z
you on the phone.: H: X5 ?) L( e" K
Often, the person who does your phone interview will actually become your affiliate manager after; V: o% \0 g$ e# {/ l/ ^1 C) D
you get accepted, so it's a good time to put your best food forward.
: _ a# M+ \( TYou might not relish at the idea of someone grilling you about your internet marketing methods over! ]$ @% @' h7 ]* h" f
the phone, but trust me, this part is critical. Have answers in mind for the questions:! w9 I# k6 ^4 d+ |! `
What methods do you use to market offers?' j7 P2 ^" t% d f2 o
Do you already have a website you will be using?
$ |6 Z! E8 I( yHow much is your advertising budget?
) |# y( ]5 U- Q0 Z% ]7 d! EWhat other networks are you a member of?6 T9 i, }0 c! w! S2 Z
Who are your affiliate managers at these networks?
8 U2 q2 `3 }( ODo you use social media (Facebook, twitter, etc.) to market offers?9 @) v. C/ ?: W* @+ @
How much traffic can you drive?
5 V9 y. z0 T A+ jDo you have a personal recommendation from anyone who is already a member?. f) U; S" s# N- a# u
Once you provide satisfactory answers to these questions, the network will approve or deny your1 C! ]2 u! o+ H5 Y8 G2 y8 S
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- x0 r* W* Y: d4 wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
" t: o+ c+ {) gfor the network can be helpful.! q# }* k6 I) ]' s: Q. F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% ?3 w: k% T4 A" `( n* k' I7 g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' i. U# |- w4 a
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 `& Q! F- H3 c5 \/ W2 T+ K- m# Gpeople can open a lot of doors as far as networks are concerned.5 G/ Z4 A8 _& ^7 P/ M7 |: m Q z
After You Join a CPA Network$ `$ ?" P& z% W2 L1 Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ J3 p i" b* K( b8 J0 \and make an attempt to get to know them a little bit.
' y' D" ]. {5 O5 [' xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& `2 @$ D. L0 j# E. Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ `3 @" ~2 b! P% V, H' `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 q7 g) W) F$ W5 q& f% J$ J2 elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& l4 |% \% E9 J3 t0 R& Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* a$ R4 a; E5 b: Y; p3 Z+ l: C
email.$ k4 H; |2 U. j2 W# v; ^& l* V
For more helpful info about dealing with affiliate managers, check out:
: U: Q3 `5 x, v/ v4 i& Y! Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/" T; I$ R5 L3 T
http://www.mrgreen.am/affiliate- ... iate-managers-want/, U% [" O$ ^2 y- t; V* G, L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ p2 n9 ~; X4 i+ c: x6 |: S
Set Up Web Hosting& s4 Y# _5 |& p; E& F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 f: M! _' A8 v- Q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& t$ G) [4 N( U phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 B% J. F' C8 Y5 z* q
whoever else is on the same server as you.9 y2 u+ v% ]" h" ?5 }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: Z5 \# z6 p* b" A- q, Zenough that the visitor can't close the window before your pop up is even shown. You have about 3
- V9 p4 N: b5 X6 [# `% |seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) h* j9 Z, p9 H. {" |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ Y6 m5 }/ o$ I* p' k
house full of roommates (hosting customers).
8 k- Z, a) w0 V% `In shared hosting, this is like having roommates where everyone has no specific designated area inside
# {1 N# w- p; i/ R! b. w" Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
k( N% X% i7 sfit.
6 h8 Z0 V/ U% r# b3 fSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 D! [$ x9 C# s; @1 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
( }6 s& M1 V- l' S) G' Qtheir food. Everyone else's food in the house has less space to take advantage of.% `& L- m0 z2 }4 X+ q* m a4 J- \
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 r9 |5 ~" l7 @ P* ~
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 H/ X" O; R/ R* qIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ b7 L% p6 M* w, oinside the fridge to put their food, and other roommates can't come into that space. The server is; B/ ~ ^9 t" i" i: i9 x
partitioned, so that each customer can only use a specific amount of resources at any given time.
9 B* ^: T8 q. M' qA dedicated server would be like having the whole fridge to yourself. All of the server's resources) M! J( j5 x) f8 q) l0 i
belong to you and no one else can use up those resources. This makes it possible to serve much more4 [% M L4 Y# I1 t
traffic, faster." _3 R& Q K1 Z; n/ K0 p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% S) s% P( K: |0 T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 l0 |* x( E& I# }6 J
here:
8 T8 ], Z+ X) N5 B) M3 Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 t$ \) ?# @* B# d3 @
VPS&highlight=hosting
7 w, T# i' y5 o U" D( ]Dedicated-Hosting-vs Shared-Hosting
5 n$ ?, r- |4 q2 Y0 N W9 N% xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 I/ h" k$ J0 |! n5 K) ?. X) j, XHosting...Your-thoughts
% S% K5 p _/ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# M$ L$ H/ C( X) E# s6 d' c6 uHosting Providers for PPV% A4 Z( E/ v8 p" R5 K5 V
Beyond Hosting0 H8 }' ?/ ^# ]$ f: K, x
http://beyondhosting.net/( n/ d R( G6 g) q, Y$ H2 x) {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) |# `3 h) n" @. ^2 l+ U6 yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 ^3 U2 d- C- S( q, T' s5 U2 ^
direct linking with PPV. Also, these guys provide great support., o$ m( r+ W Q% i
Prosper202 Optimized Hosting
. c& y0 G; o6 E& w4 ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. |4 k% F3 d$ ?1 V
CPVLab Optimized Hosting( [0 y9 H" M& v& J& S& L& v/ r
http://beyondhosting.net/CPVLab-Hosting/
, ?* p3 z. U- s9 B# NDomain Names for PPV& M# C6 ^4 c& X. }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 ` V0 R/ ?1 ^5 f8 B7 J
where you're going to host your tracking software and your landing pages if you decide to make them.
+ N6 N8 W7 D4 l. M2 k8 POftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& N" g( B/ r1 y$ U0 a' B/ Y( O, l6 pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ X- y4 \. F* J( E! X S% D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) t; ~9 f0 r: n$ w- [term or build a whole website.
9 f6 l/ Z7 j& q3 gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 }0 h/ e8 r' B- i ^tracking software on your domain. This is really important, because it is necessary to track your2 M9 o$ x3 W! w7 {! u* F% l
conversions down to keyword level so that you can optimize your campaigns. Without proper% |0 a2 ?, V/ H. z' x) T2 s
tracking, it is impossible to know what is working and what isn't.
: S5 B) @8 ]! z. l' U1 n0 RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 W) E4 ^/ s4 ^4 X& `6 B5 ]# Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- [" v3 H: _5 E: T
Prosper2027 _( O8 f: ~& A- r! P# A% \6 A
http://prosper.tracking202.com/apps/
: G2 i7 s8 G" e% Y9 _CPV Lab
& J) s2 u! k* p h+ |2 ]# R3 a- S9 vhttp://cpvlab.com/
; M) Z9 `6 w0 ]+ p- `3 k6 mCPVLab Help Videos
) c" a) ~4 @; r+ g- h! ^0 U- r6 a7 N ohttp://ppvlab.com/oweiw/oiurw/vdm.htm$ s8 J! m6 F: z; `/ L n+ Z# d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- [0 v$ G- S* Z& ?industry standard.+ u f9 D! ]9 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, L" V+ {. |7 G' E- C MCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ t9 b C+ [4 t
good support if you have problems with your installation.0 M9 X& }2 J8 a& s' ?7 h1 U$ f% ^
Tracking 2025 K% @' ]5 A" |+ v5 F
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 |) k. M, ?' L/ h4 [3 ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 v: c: s6 H' L/ ^0 N- Q: ?, w% Iarea.
8 | `/ s6 D! i! F, DIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 Y$ S; k6 {2 Uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- H1 k& T6 d0 ?3 \2 H! dinterface, and their hosting.
5 A; t9 \: y5 k9 O4 zAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, e* ?' z8 c. X- Q9 C1 Z- H# C
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 X0 r0 t7 u/ L0 P. e% npotentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 q8 x9 j: |& B" pwere using.
$ B6 Z8 n! k' Q: ?Choose An Offer
2 i, n7 Q7 Y$ GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., Z: m- t: A3 K
Lesson on Offer Selection& Q% _) I3 V$ z: i1 d' n6 ?$ j" F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 y5 H3 V8 {- ^" g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. W2 P$ v/ M. ^ Y' D( w9 x: XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 \# n; V( t- E/ [: J ?LeadImpact as the traffic source.
9 m8 Y/ J0 h5 H4 e! W$ U. INow the best way to learn how to put all of this together is to just get started. For some variation in8 R q7 ?! C4 v" |9 ]+ V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 o- `3 x* J; Mcampaign.
7 z, V/ F& f) ^0 b% E) p8 UWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 C& g. l* h. o# Y$ e4 j
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 G" U, W# M0 z! dthat all traffic is accepted.0 P2 D }; c4 D+ c( s% w/ t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: m6 _$ a" A6 Z' I; F; W3 L
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 c) ?! i- |: w8 m4 C- }% G
get creatives like banners or images specifically for the offer.
) f; B, q$ B' l8 g. r- H5 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* n- [5 m L* a7 Z8 I5 c0 `0 } h- JBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) \" e: {3 [9 M ^) ctrack my keywords. Without doing this, it isn't possible to see what's converting.9 b0 H m7 ~; ?* z4 G1 a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ d% Z3 ?3 v( F. S g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! p3 F5 U& J1 ]7 f2 Q1 ~ {; x
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. r# e6 d4 K! Z0 F- J! R/ hbottom of the page:
- }6 V' ?! m) ^0 g( ?# n; [Next, I have to cut and paste this pixel into my offer at Ads4Dough.% {, j: D' u: s
Click on the offer → pixels → Add a new pixel and this comes up:
3 P$ K, Q/ e% Q* o! ~$ u9 EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" V" R4 {6 h& n- V* Efrom your software into the box that says 'Enter URL of image to load'.& V+ j7 N! B) x) L
Once you do this, it should look like this:* {/ d8 {" K& M1 A" W i' s M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- f0 R4 u9 E3 ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& P; _+ a0 C, @( ?3 ?$ M2 y* z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 A4 ~1 N7 s, B5 U- p; j, _4 B
Prosper or CPVLab.
7 X- P# A7 E% ~( k" G8 q0 _+ `( M/ N( P7 ]
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发表于 2012-12-27 18:47:17
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