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PPV GUIDE [PPV新手入门][28页]
" z7 r) z4 T- j0 X7 {详细的请下载电子书！5 b' N/ P& `2 D% ^+ s3 s$ d* X
, G4 ]' ]/ R O, j& p8 ]5 ]$ l% m% j5 ~) l$ k% j+ \2 J0 b
Newbie Guide/ R4 L& r4 U- a: z8 r7 Z$ ]+ i
PPVPlaybook.com
% {& s2 D$ Y+ C6 @! STracy Shaffer
@; J0 c! _& ZDavid Ford
8 L2 r( I5 j6 f3 L' o( q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 ~4 O% Z; ~+ g8 g4 e& d: s
Getting Your Mind Right to Start Affiliate Marketing
* ?- r) \4 o; s' |' JThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. q) a( M( ^6 p8 q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; `1 A! o$ O& X6 h: c
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) B' b8 _& c [with any success, these claims are laughable and far from the truth.
, C6 x* U# n, eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 ?) k/ ^2 z2 ^& C9 |flow management. The main benefits are the low barrier to entry compared to other businesses, and" j2 J$ a4 n$ n s( n" e* H
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. u. R- z( [5 }6 ?overhead.
* b* Q, O- g3 w7 UThe winners in this business are the ones with persistence when nothing works, who know there's' h( ~7 t* [0 V, Z" x7 M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; ^: n# b. Z" c! o5 b( K4 j1 OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can$ _& {- b1 \, g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; ^1 B! c; N7 E4 r6 v& Y1 qMost of these things happen suddenly and without warning, and they all contribute to the amazing& X2 _) m* e, U
learning experience available to anyone with a few hundred bucks and the ability to open an+ z6 K' U( x2 \9 B; p0 c% _
advertising account.6 | | u3 ]9 K( K1 j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* Y1 [: ~7 \. q) Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 B4 ~7 e( C, Q/ K8 \8 U* z omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 u- X) A$ T! Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., j5 J; V- g$ F, i3 c) {5 C
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- ?! }* z2 \0 g- L( g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 v$ q1 h4 R$ F3 }started building.
4 c, D+ N& k2 ^6 P7 F; NThings you need to get started:& I+ y% Z1 G n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' O# c' P A; v' k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) l P2 V: \' @1 b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' o5 d4 `7 H; }- [7 c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): h/ E; \1 y+ s7 U& D0 Y) h9 x5 q% [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& v8 L3 d8 c, H: D1 I# g( K/ x7 Q
with PPV.
' V% n$ y' z% D( K- B4 XBasic Getting Started Definitions, {7 B: K7 Y" g7 z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: F( r4 z# S, Y8 _5 P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: _) Y0 u7 X3 X z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 ~: c* v2 f$ n5 s4 e+ J, j5 dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! [2 s/ i' {' ?1 m' Z( S. TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* ?" U3 P" U& b A1 d) P$ oreceives a commission on that product. An example would be the Amazon.com Associates program,7 e* |+ k' M, T( E9 B- r; s( k9 v. o
Comission Junction or Clickbank.( Z8 U) O, Z' n, Z% b
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' g: p; Q% W7 @$ g+ H4 c4 Van action like filling out a form, submitting their email address, signing up for a service or sometimes
) Q9 z. K9 k: d* v2 Z. R& J }buying a product. An example would be Ads4Dough or Neverblue.
1 _# N X# D; S0 y/ _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, w: E" h a9 D8 i3 H1 d- I
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" @2 E- m) D9 J1 x" [# I* vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 q4 v. i E* y/ a" P
right from the start can really help you.
7 ^0 y9 W0 }7 S3 n% Z) KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ t! t$ N8 G- p3 i1 n8 g6 Z4 O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 S9 M( e! U9 q, i' X/ p4 M
view, starting anywhere from .01 or .015.
" a! }+ {' R* D/ U% I. dIn order to use this type of internet traffic, the affiliate can sign up with a number of different( Q8 w3 g" y0 U, h2 c/ j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& S. O5 I3 N& @' qMediaTraffic, and AdOn Network.
, d" b, R% _# J3 cDon't popups get blocked by pop blocker software?1 W! \) }* N# G! P Z" p4 |
No. Popups are served in a new browser window as if the visitor had opened the new window
0 K4 h: L9 s6 H3 uthemselves.
1 L7 ^: P$ @. z1 H# P$ Y! i# bHow many popups get served to the visitor?
! x2 W' G0 I3 P- yThe number of popups served varies depending on the PPV network. Some pop more frequently
5 Y! @: [1 R& u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% s3 F$ @4 p0 k, X3 Iserving this kind of advertising, so they have to toe the line between keeping their software
[2 t) c, E Kdownloaded and still making a profit.% l8 m( f, Y. _/ }% y6 S+ r& R1 Q! P
Isn't this type of software bad? Why would anyone keep it on their computer?
. j2 T- i7 C* h8 G" ]5 D1 O* HNo, this type of software doesn't harm the user's computer.
8 \ z7 N5 l I" g; yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! |0 c% N, x4 w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" Q$ d e' `, q& Q4 @8 W0 ~
that they can continue to have access to the incentive.
0 I. ~/ I, S9 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: K% x! M( \. _; r' C9 f/ `/ c
How to Get Accepted into a CPA Network5 e9 @( |* N3 o U! q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! ^- @4 a- |4 ^% [6 f d4 dto start looking for networks is Offervault which lists offers and lets you compare payouts across
: A. H6 y! o) P5 \ ~different networks.: p8 Q8 [, \& g. z- Q- f7 \3 l
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& v" ] V H2 t$ d Papplication and be as specific as possible about your promotion methods. Usually some time after
Q) o0 b) f1 }4 \. G) n4 ?receiving your application, the company will call to interview you. The phone interview is a critical5 }' b6 C! ]0 W- v2 W5 O0 Q/ t
part of the application process, and most networks will deny your application outright if they can't get
6 r `/ m& R# u) Dyou on the phone.6 S5 z. W8 Z1 e& m% h& x5 m
Often, the person who does your phone interview will actually become your affiliate manager after5 V; M' ]9 n. G T Y: ]
you get accepted, so it's a good time to put your best food forward." O8 q' G: B0 ^. M; X& w, W
You might not relish at the idea of someone grilling you about your internet marketing methods over; N2 ^' V2 v. {
the phone, but trust me, this part is critical. Have answers in mind for the questions:. i6 r X2 l8 ?/ [7 K
What methods do you use to market offers?1 L- Y, u# q# N+ w5 X. g
Do you already have a website you will be using?
0 ^0 D8 Z2 j* d: l# j+ `How much is your advertising budget?
2 R6 w0 V2 j; f GWhat other networks are you a member of?
( _4 E7 g& W7 d' i* mWho are your affiliate managers at these networks?
4 P% d! R2 N4 g" oDo you use social media (Facebook, twitter, etc.) to market offers?4 m4 K; `# |9 E5 I* m1 J
How much traffic can you drive?, Q7 v2 {( D( R0 ]8 e. }0 o/ i
Do you have a personal recommendation from anyone who is already a member?
! {$ o! D7 Y" e; }Once you provide satisfactory answers to these questions, the network will approve or deny your
# Q7 S0 h4 h: o2 V# ]7 x d+ `application. If you get denied, just keep applying or call someone on the phone and try again. Be
6 e, ^( i: s0 k% kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate7 N% V5 u2 {4 p7 U3 b, Z% I ~" k
for the network can be helpful.
* B) k. q: \9 R. b( G9 nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: s) o8 P" i+ A4 H! k3 oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 \8 T' g- \1 G& L6 ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; _' A: i3 I" u1 J% v3 s' E5 ]
people can open a lot of doors as far as networks are concerned.
+ R7 K2 u) X+ q- n' GAfter You Join a CPA Network
8 B1 c8 d& {' R2 K( D% Q# ?: P6 TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: p* z: l2 G0 G+ ]! R# o
and make an attempt to get to know them a little bit., e: ]6 V+ z, u6 o3 E
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& K: B, o; F. ?) s1 H7 hweight in gold. Start feeling them out from the start and try to get to know them. Once you get" {* u( i D- w) o) d! Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 v3 y* |% D2 Q5 A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( a) {' u3 H' L( B4 c# Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: ?5 d; g* [$ s2 Y0 H7 R$ qemail.
5 Q) J0 P3 x; Q0 w, _: h9 OFor more helpful info about dealing with affiliate managers, check out:
5 ?; A+ j1 I$ s$ r! L$ Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 U, v9 F& ~, {5 F$ [ d, w3 lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
% |0 w7 C( w8 m; M: R+ V4 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* {6 c- A8 ~4 O- n! o+ h$ f# F4 K
Set Up Web Hosting$ B5 } |; m' x$ h* E( n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; b# L. n x. _! K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared9 A3 l( g: I& W1 N5 R' E. D7 \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ L, o' n- w# Iwhoever else is on the same server as you.4 P( e4 L$ _5 a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: R8 s t; S/ V! \4 ]" penough that the visitor can't close the window before your pop up is even shown. You have about 3
+ g0 w" t1 @ \% }- Bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# @6 ^; G0 a7 U+ O- N/ e5 f8 H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 K$ M; X: k u# w
house full of roommates (hosting customers).) Z5 G2 E' w2 E( I! `& b
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" \" ]/ g8 y( e. Athe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 s# o% s' A" x0 k6 z6 O
fit.
: | V. h. S, c$ _4 kSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. C# j" c2 b* A& athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
) n! c. n7 O/ e4 a9 Y0 Xtheir food. Everyone else's food in the house has less space to take advantage of.
: D( {( f; \% s+ U: lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
" N9 T9 ^3 K6 U! p% iany type of hosting this is a bad thing, and especially while running PPV traffic.. C5 ~5 y+ \1 m% O6 S
In the case of a virtual private server (VPS), everyone in the house has their own designated space1 d. d# j5 M* c/ }/ g
inside the fridge to put their food, and other roommates can't come into that space. The server is
% r8 n, u8 `! Ipartitioned, so that each customer can only use a specific amount of resources at any given time.; |! D, H4 E2 h, }( X G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 a6 a/ Y. _1 Hbelong to you and no one else can use up those resources. This makes it possible to serve much more
T/ D9 G/ t: u( H* straffic, faster.
5 k1 q6 Q$ ^# g+ j2 o: }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. o* b* P; e2 e. H# V& L' g# Z+ L
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 |- O" o8 ^' \" s/ S( x8 G
here:+ @" N) |' K( ?% T! C D0 R o2 Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ w, K5 a% |% i6 O- `; d* e5 x6 Y
VPS&highlight=hosting0 \. M; N* _7 n" k8 G' V* y2 S+ e* a( K
Dedicated-Hosting-vs Shared-Hosting
2 f9 B" d$ _1 F8 h0 @6 g8 M, H7 s, bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- N/ h( C& F) N/ p) m* M! @
Hosting...Your-thoughts
& [8 _( A w! a! [3 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 S9 J D3 [- L0 I* k3 M4 ~! WHosting Providers for PPV) Q D& Q( S6 ^' ]; o+ ?
Beyond Hosting
+ k6 C( V9 P, z5 Nhttp://beyondhosting.net/
& s+ h# U9 _% K; Y( A$ JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- J' M5 d1 H- }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! L0 V5 q& M) D6 p" p7 ^direct linking with PPV. Also, these guys provide great support.8 @! j9 ^+ x; S
Prosper202 Optimized Hosting8 A+ n( F( c$ y8 S' m2 C2 H* I
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 a! r; A, @3 f* b7 ]
CPVLab Optimized Hosting
; \* F. W! P8 T" chttp://beyondhosting.net/CPVLab-Hosting/! W$ O0 i/ c, S& K1 r% ^
Domain Names for PPV% `5 A- q9 m' [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; i9 N# X3 K9 S: X- f- p lwhere you're going to host your tracking software and your landing pages if you decide to make them.
% s$ ]: V2 l: n1 FOftentimes people wonder if they should have a specific domain name or a generic one. One generic,( r I' v) S8 r
bland one is fine to start with, to host both your landing pages and tracking software. The .com, L @1 G8 ]- T! t3 l
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% B. }1 p9 y( `* h/ lterm or build a whole website.
% |2 U3 d) J9 S6 Z( mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ o1 V- H& J$ W7 D h/ p$ l, stracking software on your domain. This is really important, because it is necessary to track your
8 r5 ^) R: q. \* Rconversions down to keyword level so that you can optimize your campaigns. Without proper$ {. R0 c, P' t4 H+ |6 X# Z$ s. P
tracking, it is impossible to know what is working and what isn't.. b& A+ t! X P: b
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ m7 f+ x1 @3 n. M5 p/ S' z! [is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 ^+ i+ I$ S. @2 p' w" U. c
Prosper202( I- B1 D$ n( Q+ B- C# D
http://prosper.tracking202.com/apps/% n- A3 N0 U$ M& A1 d0 ]& `
CPV Lab. L) A* i" r# a) j& o; N. q8 c$ R
http://cpvlab.com/; t; S& p3 f2 {+ k( E, \
CPVLab Help Videos
1 N* p4 C# I! Ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
[- z1 R. t# b+ }9 m/ e8 gAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 w* G- z) u/ \# F5 Z+ O4 J+ h
industry standard.) I6 L0 v) W' p% ~+ q V- g: i& ?. F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 F+ z' C' A# t% v7 fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( I3 y& q4 c- Ggood support if you have problems with your installation.. R! s3 q4 z) w7 [+ R5 Q- t% K
Tracking 202
1 N8 X; E: i& J5 x1 YTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 R6 c4 D6 J9 q% \: c, \$ @campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" c1 u& p* I6 R
area.
2 @2 U7 u9 |, |. eIf you choose this option, keep in mind that your tracking software, one of the most important parts of! m1 S) H8 d S; e, X) _
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 G9 E: T( R# d) R1 vinterface, and their hosting.: j& V2 V. Z5 O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, W/ G8 S. N0 n9 U1 ~and targets which you are bidding on. Leaving this up to chance in order to save money could/ I3 t' \0 d, Z+ A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* d, ?, g! v0 f% p; `! S; f1 u/ T
were using.% C0 b: e) t$ r w- R2 }
Choose An Offer" R( t8 {& o* m8 t+ e1 O9 W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 D) I3 a2 @; P8 e& ELesson on Offer Selection
% i. Q5 B1 G' Z1 T( Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers& H5 [0 k7 {% y, Y0 ^9 Q5 s, N
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 u) B! q+ Z+ U6 x, t9 p! e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 u; d/ R u2 d( G% }
LeadImpact as the traffic source.; u* R+ t9 j. c! b" s Q5 M+ a
Now the best way to learn how to put all of this together is to just get started. For some variation in
+ p0 _9 W, D# a1 sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* v3 j4 ]) D' k7 ?. j+ Z
campaign.' Z! L2 @. d3 @4 H, l% g: a" p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 W' V! I- f* J7 v, [! [' |( _# Npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 Z! [9 e% F! X5 u- ~
that all traffic is accepted.
" k& @+ b5 |6 Z+ K4 k0 s6 IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: W C* p7 u% D! eThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 ~* L! q' V% T# F% }5 g
get creatives like banners or images specifically for the offer.
# y9 m: {' u) f. g9 ^# m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' ^+ |6 s+ |+ B4 I. J' D6 _: ^: `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# e z7 N8 _. W9 C$ B# h3 T) W
track my keywords. Without doing this, it isn't possible to see what's converting.
6 u) V/ R. q( W: s3 ?3 tIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ Y5 @- U* w0 }3 q2 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. Z/ |+ t" Z' G7 xIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 ?- j. w, T" q& ~$ Q' k' [bottom of the page:
7 X% M! B' B) _- \" iNext, I have to cut and paste this pixel into my offer at Ads4Dough.5 p1 `+ ]! I4 P! o8 ]- m. `. p) z. K- l
Click on the offer → pixels → Add a new pixel and this comes up:
1 n6 g) T% h& P7 Z3 Q% ]; K$ YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! D0 f+ o+ L9 g6 i! H
from your software into the box that says 'Enter URL of image to load'.
) P/ q& n8 ^$ D( c. E% B* IOnce you do this, it should look like this:1 H$ m/ J% D8 i; D* O) p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 \4 K- i0 C! b0 `1 g8 BClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) u4 A7 R& f- {& k( r& F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: j# }) B( w$ F8 Z a
Prosper or CPVLab.
# p0 p* M# j' ?& ?
! g/ m0 o m* `- W5 r/ W5 i+ P6 P @ |
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