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PPV GUIDE [PPV新手入门][28页]
6 p% z* h% ~" _& k" j详细的请下载电子书！! g# h* }) n# F1 B6 X
" P' k5 e+ O. r& `- A
6 ^: ~$ n/ [! l1 g* q. X! r9 |- d% FNewbie Guide. F0 w) U9 q2 c% \+ G& f
PPVPlaybook.com! K- A) T7 M# Q. j" x
Tracy Shaffer. `3 Z2 q* Q+ X/ i) V
David Ford
$ _1 @& W. O+ e- e3 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 X J. ]/ {- pGetting Your Mind Right to Start Affiliate Marketing
1 x8 f: E4 I! t ~The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 r9 {5 g9 H5 m* O" k1 r0 }4 ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* S5 {% B, V) r: s. f ]
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 B, O$ X8 ^3 l3 \
with any success, these claims are laughable and far from the truth.
' v/ c8 ^# f( z H8 A" W6 vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 y0 |6 f+ Y6 Z+ d7 o4 o7 mflow management. The main benefits are the low barrier to entry compared to other businesses, and
: _% |! i1 v' {7 p4 _; othe ability for a marketer to be a one person shop and make an incredible amount of money with low
* n' x3 n* R4 d$ z" ?overhead.
) k5 r& ^: s4 ~' S& r0 r8 l6 aThe winners in this business are the ones with persistence when nothing works, who know there's2 W! s( P& t/ A1 n- r. R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( j; K6 M) \7 [; d( K$ y0 k6 K! I
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( X* t) l( X4 ^ @! e, c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: n4 v7 e, g- a5 Y7 D; K% z! a( J h
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 u9 f4 ~7 z0 |6 k: |learning experience available to anyone with a few hundred bucks and the ability to open an
; |# \& J9 h+ A) a) ]9 jadvertising account.9 ]4 @3 ]) D2 ]8 u9 C7 j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" |$ K# u, d7 e n. V9 U4 ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, L0 M0 Z- |) o! K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ n" g# Z- `: s0 N% d9 {0 Z6 v7 T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% Z% d. S+ u5 K1 b' ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 S. q( L# Q) ~started building PPV campaigns right away from start to finish. With that said, time to jump in and get( W% P2 b, N0 |# ?" N
started building.) F+ y \" Z) J3 t4 w7 t
Things you need to get started:8 A! |$ p$ p8 z/ X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ @# ]7 J a5 A0 H0 a% n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 P e6 K! f8 u) k2 P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 I4 x& f5 q f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 ^3 d' B2 D; V8 U/ t
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" ?2 I7 W+ ]9 _! e5 ~0 gwith PPV.
# y' ~+ `$ n; D8 ~Basic Getting Started Definitions
4 Z8 j/ x$ T' K/ i, l! x+ U1 g2 fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 m" E3 K- H, r6 r& Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 H2 a% D, t0 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; H. z2 J; d, o( R; z# V0 O
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 @3 j3 I0 t- i: MCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 k A. ]/ \3 n" C5 C) L7 Treceives a commission on that product. An example would be the Amazon.com Associates program,
& J* O# C% L- v' D( y) g, c, }: p) d2 JComission Junction or Clickbank.
$ n8 v- ~, P! A# X- m& e' FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- x6 u4 e, W3 |+ a! i9 C9 n/ T* |an action like filling out a form, submitting their email address, signing up for a service or sometimes0 V1 e; ?, {& r3 u) I
buying a product. An example would be Ads4Dough or Neverblue.
y/ F; X. J. q. t' ^+ c; uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's L/ e4 H7 g6 e$ d; Q2 j6 P$ |+ N6 g; L
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( H3 }$ e; j" l: P+ H3 {% g! R+ rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 p: E2 `+ o, S0 A7 F2 p1 u% Xright from the start can really help you.
3 W* p" \" U3 `PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 h/ `3 m# I. \( y& Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* s" C$ b2 P+ e: \; P6 B! u5 `8 `view, starting anywhere from .01 or .015.6 P: Q: |0 o' M/ R/ V
In order to use this type of internet traffic, the affiliate can sign up with a number of different B& s. m9 ~8 \" i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 ^( Z- K W1 q& G5 z
MediaTraffic, and AdOn Network.
) p# ^8 r5 [3 j* r# A9 M1 t% XDon't popups get blocked by pop blocker software?
3 A/ c$ U, K5 C4 F# ~4 p% X" JNo. Popups are served in a new browser window as if the visitor had opened the new window
5 w T: z5 _/ X2 H& \( M1 x2 b6 J2 Ithemselves.
& M+ v1 p1 D3 N W/ {* [, `; o8 [How many popups get served to the visitor?
( c4 a8 s4 t3 g+ S6 r5 ^The number of popups served varies depending on the PPV network. Some pop more frequently
$ ]( I. d I. R! t7 O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" D" a- i* x" z
serving this kind of advertising, so they have to toe the line between keeping their software+ C9 _8 ?$ t( d: t; N4 a
downloaded and still making a profit.7 k4 x6 [3 G+ X& \# g
Isn't this type of software bad? Why would anyone keep it on their computer?
2 j1 l. A i& e8 Q+ V& |No, this type of software doesn't harm the user's computer.2 r3 |' S7 y4 f) \! ~
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% Z3 Z) E; d2 A, e7 I) `/ l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& `6 G+ q/ N' n: T" _7 Wthat they can continue to have access to the incentive.
3 o% N; N: }# R# |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; r6 E% j4 m6 y$ \+ P! L# N0 }! {7 |How to Get Accepted into a CPA Network
8 y. Y- n/ N9 o" l5 ]. l; i$ FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 L5 n [1 n Q0 M6 _" R; Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across& _# m6 L) a8 n3 N! `( x# m n
different networks.
6 P7 H+ x# A2 a: q* W6 rOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) ?$ Y% X3 X& |, r+ V
application and be as specific as possible about your promotion methods. Usually some time after( V* ~$ ^! F9 g M! t" H$ `, W
receiving your application, the company will call to interview you. The phone interview is a critical
$ F. o$ m/ Z( C& lpart of the application process, and most networks will deny your application outright if they can't get2 }0 V( V6 m0 }5 d4 y P- N- Q
you on the phone.
: T& W# _5 Q9 J9 m3 p$ H; u( _! qOften, the person who does your phone interview will actually become your affiliate manager after
' O& N7 F( @+ B; p4 W5 p& m; c byou get accepted, so it's a good time to put your best food forward.
& n$ I8 r) F8 N HYou might not relish at the idea of someone grilling you about your internet marketing methods over
; g( h' a" u; s% r$ ?% d5 G. cthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 u) m3 w9 v5 i! H0 {What methods do you use to market offers?
4 y$ Z( N+ b5 {Do you already have a website you will be using?) z3 ]" e, q/ e- A F& l: l* h) ^
How much is your advertising budget?
3 K! R& A! W( E" j4 X, N) ~ RWhat other networks are you a member of?
. k, c9 r0 [' _; [6 dWho are your affiliate managers at these networks?
5 _% h s; C' a7 ADo you use social media (Facebook, twitter, etc.) to market offers?8 R( U8 `; |6 T7 x7 _$ V3 c' }6 `
How much traffic can you drive?
5 a, F* Q! d5 jDo you have a personal recommendation from anyone who is already a member?
f2 F7 v. X3 U- g/ [& L/ d HOnce you provide satisfactory answers to these questions, the network will approve or deny your) a* T9 v# E' B& R: U& z. T; o2 L# N; q
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 d0 V& G/ w& o# Y" Z" f3 a, ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 N3 \" A! m( s; v5 J# Gfor the network can be helpful.- v: W. ]9 z' G5 T8 v- V# v
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 z" b6 J; p6 V e/ D; J% [( ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, c P p* W% N1 ?6 }+ o. {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 d* Q3 u6 j8 {. z7 V a- Z& xpeople can open a lot of doors as far as networks are concerned.
8 n' K* }1 l. KAfter You Join a CPA Network
* _8 F) x7 _' h6 L% _9 b% z. SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 a/ B; c' @$ }3 Q- Y& I! r- eand make an attempt to get to know them a little bit.
; ], R) C, `8 p& z- qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 P6 H" k8 `7 V" i; x i0 dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 l& W% A, F% x) x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 ?5 {8 P# ]% \/ Y6 j8 e% J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' O/ i" w0 o$ ~2 C8 |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) t4 h2 U9 T6 t* E, H$ ]
email./ k& W. F8 V. a5 R
For more helpful info about dealing with affiliate managers, check out:6 G& w/ f1 N- a0 e+ a7 C8 Z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ }4 g$ Y7 K3 S
http://www.mrgreen.am/affiliate- ... iate-managers-want/
' N. u$ {* f: ~+ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& s& a6 l% s f$ SSet Up Web Hosting' N* T5 H, L/ H. Z: n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ q" x' a8 |4 n5 babout internet hosting. In general, you get what you pay for with hosting. When you use a shared# C# E+ Z, _, J. y* X7 L
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# r- |$ H! n$ r
whoever else is on the same server as you.' ?% d7 D! e, V+ `! G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& y0 b8 f# q M ]' r, |( L- m( j
enough that the visitor can't close the window before your pop up is even shown. You have about 3
J+ ] D0 g5 iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
r: ~* g, I% jTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) W- n& [) a# O1 p, shouse full of roommates (hosting customers). M" y! A# F; u; d' U7 R
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 ~' p0 @& p1 r" @ @2 j a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: Z/ @: I' U: B" a2 Y5 I) f
fit.
7 i6 r9 @8 M3 v& a& ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
' B0 i. p5 Z: ]' }5 y7 dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate) l. ^' p: ]2 O$ M$ R5 b
their food. Everyone else's food in the house has less space to take advantage of.
" j- ^$ d8 [3 T0 u: v$ a" `, TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 N7 f& @" b; z! z5 s( r& qany type of hosting this is a bad thing, and especially while running PPV traffic.
0 H( {) }. s1 S _" o5 LIn the case of a virtual private server (VPS), everyone in the house has their own designated space* V$ M# I9 Z$ Y1 N
inside the fridge to put their food, and other roommates can't come into that space. The server is
' }2 C6 l" n, }$ i+ f6 z% T- Ppartitioned, so that each customer can only use a specific amount of resources at any given time.) p" p, B# v C8 H5 N4 m& D
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- L8 o; r4 |" g7 a5 \belong to you and no one else can use up those resources. This makes it possible to serve much more
! r3 W* L* n6 mtraffic, faster.
5 I) F+ i3 ^) {/ k% tAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
s" B( z3 m+ _& fAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! b, z8 x: ]* L( ~2 W% ^" f3 Qhere:4 k# l+ a4 O" J9 c2 g3 x
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 D, ?1 T V. X5 I
VPS&highlight=hosting
5 J: ?, l5 k, C& I; rDedicated-Hosting-vs Shared-Hosting
- X( h0 L+ h# b6 x3 Shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. T5 b& k: L# A# {
Hosting...Your-thoughts
; S2 Q; |9 D7 f/ p: w$ S6 ^( A6 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ l* L9 m+ i( {7 ?Hosting Providers for PPV/ R/ d7 r9 w* ^: M
Beyond Hosting' l' R+ b6 h$ X" _6 {2 w
http://beyondhosting.net/$ L+ ^; H8 k3 W# T% t, W
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- Z i) b+ ~6 Q5 u2 i% G4 v0 ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 N) I/ ]: C( \* P. ]direct linking with PPV. Also, these guys provide great support.. I* D. z, ?7 ]
Prosper202 Optimized Hosting
5 J2 u7 `5 p z* S: N6 vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 ]7 @% o% D. l5 V8 aCPVLab Optimized Hosting( l3 `, H( d8 \" f7 u
http://beyondhosting.net/CPVLab-Hosting/
6 T3 L) a$ k2 [7 v* b5 c8 L rDomain Names for PPV
: u. [0 z9 X9 l5 h* W0 o$ }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. ~2 K" a; ]* E0 w" X0 [
where you're going to host your tracking software and your landing pages if you decide to make them.6 e$ s: I. |0 W2 q+ U
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! W* }$ @" \- jbland one is fine to start with, to host both your landing pages and tracking software. The .com,- M6 v" `9 Q0 m
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; V! ?; S5 t$ y: C, T( Kterm or build a whole website." K1 b" S% p: `! l' g+ v* h
After you buy hosting, a domain and get those all attached to each other, the next step is to install5 m& `( _( J0 V; R( Z
tracking software on your domain. This is really important, because it is necessary to track your) x( y* \( r- X
conversions down to keyword level so that you can optimize your campaigns. Without proper
* w( T( Y. B. j: U( e' W Q7 Btracking, it is impossible to know what is working and what isn't.
" e& w+ k4 d4 F% s, xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# J6 a+ T' [" J7 l! [
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& t7 H5 b- a. O, i0 @# G3 M4 JProsper202$ P$ z6 z9 N# N* T2 v
http://prosper.tracking202.com/apps/
& C5 n( h; G. @' z4 `9 B; ^/ F: ]- o lCPV Lab
5 H9 r; v& \% P0 K: d$ _http://cpvlab.com// U# e( k" s; t' p2 d& z( P5 n
CPVLab Help Videos3 b$ h( g9 t7 v0 e |7 n M3 H
http://ppvlab.com/oweiw/oiurw/vdm.htm4 A9 f E) Z* U# y0 t3 v
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' U0 d3 p# `6 z. A1 {9 L1 f. R' zindustry standard.
/ E: K, M3 ^" Q0 b4 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( D, e8 C8 `: g" O" A
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% ?- p. H. R) O* h; Lgood support if you have problems with your installation.
) d- r4 u/ A) u! f, J4 Y5 h2 nTracking 202 h, D9 ?1 M4 d0 k9 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! }7 I @- F/ K+ L. qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 |# k* w8 M4 n0 L5 C7 u: Zarea.# h( J/ S1 c6 Y' \ }
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 t+ D" u$ Z. o7 s1 w3 j- lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 T+ U5 [5 R: o3 s2 k$ O
interface, and their hosting.- b1 A/ E5 l/ {+ X) S: N
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 C. a- u2 a# q2 I: K3 rand targets which you are bidding on. Leaving this up to chance in order to save money could
" \& L( h( K1 n1 m- r0 V; Epotentially leave you open to huge risk if someone else caught on to what offer and keywords you% P; r h3 X5 g9 R# j; r3 R
were using.
' k1 t9 c- j: v$ Q8 uChoose An Offer
& B1 f( ?( L' tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. r; Y1 E9 t& ZLesson on Offer Selection
$ r1 C" `0 y) f r# V# ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 R* j/ y" E3 W+ g/ x0 e$ gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 n& H& k5 s, D; XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" J& {7 G0 M( H9 \6 k1 x
LeadImpact as the traffic source.
6 B3 K9 ?2 d+ L8 _: ]Now the best way to learn how to put all of this together is to just get started. For some variation in* [: x, K/ a8 Y: b/ p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; |* `0 w+ c: q$ {, @2 kcampaign., p# I; c3 j8 ]' S1 Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; ?% r- `6 o" E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 ^7 q- g6 G' E. _ G4 I1 ?that all traffic is accepted.
$ [% a" k" C r# F1 e" oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 _/ s' o5 C2 \This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
. R& t+ ^. J7 u8 M3 |get creatives like banners or images specifically for the offer.8 h E9 S6 j/ e& g% A- R' |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. W# C2 ?9 X" \+ M, a9 NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- w* M, w. K Utrack my keywords. Without doing this, it isn't possible to see what's converting.1 e4 A) d0 c: J/ T5 `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! @. |' G% n8 F) \$ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 G* H7 _+ b! E8 VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" Q9 @+ { H# l7 u2 c) U
bottom of the page:6 d3 p! I( ^. o* S8 Z/ B* E. Z3 ]$ i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! [3 r& T7 W0 ^0 a( X3 Q! I
Click on the offer → pixels → Add a new pixel and this comes up:: P) j! G' q& T% F) B+ o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( B9 r- r( }* H2 i7 Q
from your software into the box that says 'Enter URL of image to load'.- h/ p8 C7 H7 K# L' {
Once you do this, it should look like this:4 F# D+ o9 w3 j$ r( l% s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; r/ f- ^7 N& Z" Y+ `+ G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# M; `1 g- w# a. A( E( [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 H+ z- B2 l: B$ B
Prosper or CPVLab.5 T9 V* |; g J
) e8 t& b: I8 e& b* I( S' J
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