|
|
PPV GUIDE [PPV新手入门][28页]5 ~5 x! X1 p2 V* {; R
详细的请下载电子书！
; r5 F) Z# v& a4 X; F7 q
% u+ g" g8 U& l3 g1 u' ? V3 y" g& ^# D* b, g
Newbie Guide
) Q- Z k5 I5 G1 h1 ~8 WPPVPlaybook.com# _$ S1 e& Y+ h( K7 _" D
Tracy Shaffer
/ M6 T) E/ G* ^- s; `- \3 LDavid Ford2 p) k, p M! j ~$ O- G3 @- l% l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 j4 w0 b5 O' b" @9 ^Getting Your Mind Right to Start Affiliate Marketing
4 Q8 Q. D4 g5 x/ W" pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* F2 f/ e# w$ Q- \+ K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, h7 |6 k8 A' c
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 Z A* A% d/ X5 vwith any success, these claims are laughable and far from the truth.: v o6 v6 S8 Y0 p( z' X: A! n/ r' S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# {& e9 |6 P% V U/ Uflow management. The main benefits are the low barrier to entry compared to other businesses, and3 t3 r0 `& t M* d% s* G( \
the ability for a marketer to be a one person shop and make an incredible amount of money with low
1 b7 h9 r! u! z J2 I4 Goverhead., D( a7 o! ?0 i( H- H- r0 H
The winners in this business are the ones with persistence when nothing works, who know there's w" ^7 I5 s' V+ U* @# c
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; [/ Z+ H2 y8 h- F6 zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 t; a# @; J0 I2 z. ^# g4 c5 ?
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 v7 L) h, m+ S+ b: V2 T$ N
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 }/ a# p6 V- G& ?! l( Nlearning experience available to anyone with a few hundred bucks and the ability to open an! l- S1 h3 R1 K M+ a
advertising account.
0 M+ g' n: |! ~& o* M, K3 d" {Your competitors are willing to work at this around the clock. This isn't a push button, instant business% V) {" I7 L2 M/ r5 I2 ?+ {
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( A! |' z, |5 {) B# E+ `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# ]/ A" [; _" |( i
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 @ K* Z- b' z& I8 o/ {- pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# n1 S0 X5 L' Cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; ?5 h6 T5 Q& b, U" K7 [6 C( k$ Jstarted building.1 x& A% b9 K6 K# d2 t9 k$ H
Things you need to get started:
; P4 C# Y- d" A& W1 e, K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( `9 y/ i! X/ ~9 R; g$ l( s
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: N. E) N8 W% v. F7 J' ~+ `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, l- w# [$ _3 y1 G4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& J" L& r/ `7 y2 O& R6 X( s* b0 ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 V; o' I, K i" r: O, @with PPV.1 e; y i. E1 }( }3 j6 A
Basic Getting Started Definitions
* c, y/ g4 L, F0 l, dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) ^" Y" e8 y ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ o) b Z0 [* B P% _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' Q" g9 w8 `; m- w8 X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ Z g8 U! v' M' kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. j6 B) q- O' Q/ ?
receives a commission on that product. An example would be the Amazon.com Associates program,4 T5 ?1 R* E C) n8 p4 K
Comission Junction or Clickbank.
6 z% |( B+ _9 `+ V8 U- H; SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- I4 v& c* y8 _
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; ^$ \1 c) b' {buying a product. An example would be Ads4Dough or Neverblue.
9 C7 A! w5 V, ~8 U% QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% _$ a, x, D# {6 C2 paccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 K+ R) m5 a5 ~9 a& w$ v z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 v; v! V2 Z0 c6 S. E4 \. fright from the start can really help you.& B* ^# W) ^' _6 [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 o d9 h+ K' Y* M+ i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 w8 S5 K$ a9 K% V G9 x$ {# eview, starting anywhere from .01 or .015.
2 U3 h! `1 S1 cIn order to use this type of internet traffic, the affiliate can sign up with a number of different, W! S: w; @% f* I
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: F; c+ a! t5 N
MediaTraffic, and AdOn Network.+ B" v1 F8 C" q, H8 _9 A& c3 z
Don't popups get blocked by pop blocker software?" ^9 U& n! [7 ~, V) A
No. Popups are served in a new browser window as if the visitor had opened the new window
J5 R( B& `' @themselves.
+ P" M' w+ t6 KHow many popups get served to the visitor?
9 q3 J; |* x" Z: b" MThe number of popups served varies depending on the PPV network. Some pop more frequently
1 b# e2 O4 V* N1 Y. n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* U8 k! ]1 e. w1 K! G
serving this kind of advertising, so they have to toe the line between keeping their software2 Q5 x7 ]3 i- E% {5 a# s9 E
downloaded and still making a profit." N4 W5 V( s( E/ w" w; V% e
Isn't this type of software bad? Why would anyone keep it on their computer?5 X0 q9 k5 _4 S# y0 U8 L9 y0 H L
No, this type of software doesn't harm the user's computer.
$ D& M2 r1 N9 ^4 LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; x3 p x/ [* A3 V2 y, v, a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ w# \1 Y% \3 h7 i# y
that they can continue to have access to the incentive.* H. `9 _" B7 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: D2 B$ v/ x* b ]/ T4 aHow to Get Accepted into a CPA Network
& s4 o# c3 U5 R8 tIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, ]& S/ v8 x- w( M7 G7 D9 zto start looking for networks is Offervault which lists offers and lets you compare payouts across
% s d0 T0 ^& S7 U2 C- Ndifferent networks.2 L S% I2 L$ C! ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 C8 w$ `4 @% i- g |application and be as specific as possible about your promotion methods. Usually some time after1 ]! R- B6 g8 e0 }/ Y* T. k
receiving your application, the company will call to interview you. The phone interview is a critical
- w2 n! B( ?2 g4 Mpart of the application process, and most networks will deny your application outright if they can't get
. i; a" ]0 w- O. qyou on the phone.
6 E8 d1 X# x: p) V4 {( zOften, the person who does your phone interview will actually become your affiliate manager after
2 q% C' C" N5 ]0 q; {1 `& y, `you get accepted, so it's a good time to put your best food forward.5 X/ u4 a6 l" O. }0 i, [ f
You might not relish at the idea of someone grilling you about your internet marketing methods over# U) Z+ P: w7 P" J; m8 G7 J
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 `& C3 t$ t1 {: C6 j; A/ B; ~What methods do you use to market offers?
& Y; s V1 ]8 q3 B% u- |Do you already have a website you will be using?/ v+ h7 J! U: v( j# D+ m; q
How much is your advertising budget?) D$ |# i5 J, T9 [
What other networks are you a member of?
3 h: l8 G4 r+ Y* P* g: B: ^# @Who are your affiliate managers at these networks?
0 X0 z, q( a- Z0 B, A4 I% mDo you use social media (Facebook, twitter, etc.) to market offers?
4 m% u& D: n5 UHow much traffic can you drive?
) r2 H0 p K; w6 oDo you have a personal recommendation from anyone who is already a member?- @1 v/ c! E/ `7 k
Once you provide satisfactory answers to these questions, the network will approve or deny your8 m+ {' \+ T4 K6 R
application. If you get denied, just keep applying or call someone on the phone and try again. Be* _, \. x4 k& \4 X k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( E8 p" y7 M5 Y' ~for the network can be helpful.; O9 x3 i: s+ j% N4 M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! N4 N( {; j' PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' m* y3 y9 r/ T d, p3 c
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 c' S( U a. m. w3 I1 hpeople can open a lot of doors as far as networks are concerned.
" Y0 u. x# r% B! N4 ]After You Join a CPA Network# U9 Z6 U U9 K7 l- G) v" @4 J$ `, s& l
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 O3 b3 n$ G6 e& p& g3 F* N
and make an attempt to get to know them a little bit.
7 Z7 S$ Y" x3 c3 g1 g# GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their( s) l3 R0 y3 | f+ T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ ^; Z: }# _/ d+ W) }0 a; l6 Y) v3 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ @; W/ q: ], {- ~/ b( \/ ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% F# X. f8 _$ q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# _% H5 X4 E3 y/ w8 X
email.) z) {2 R7 I8 d' P' h
For more helpful info about dealing with affiliate managers, check out:
. l2 H$ ]. y8 `http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 v- q- g ^% F( S; I
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ s5 D/ u( D4 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ S9 @, w0 f0 s8 Z
Set Up Web Hosting# O' |9 d5 s2 V& X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' I9 L# D0 Z/ X- tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared: R5 D5 f7 K% u3 T; y' x0 |8 L
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" b1 q$ Q9 x) } m4 W
whoever else is on the same server as you.) {) ~7 ^: R0 y) Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 f# T6 B, N* @8 Tenough that the visitor can't close the window before your pop up is even shown. You have about 3! i; e5 C) r' C5 j5 C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 f# a: }7 v& W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, N- Z" t- `$ p l) r$ C2 |3 I9 A* shouse full of roommates (hosting customers).
: Y1 |. w: n. L+ D0 I3 UIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 j/ \. \/ Z" h0 m6 ?* J- }0 ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; Y$ a( w; M# o/ q+ x$ @" yfit.+ _5 A( \. t, N7 v5 _/ R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 ^9 w5 i a4 ^- Z/ qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 S6 n! e' x' O: S. |' k
their food. Everyone else's food in the house has less space to take advantage of.
7 ?4 Z a/ i; W7 fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For; `% P5 s, e, R
any type of hosting this is a bad thing, and especially while running PPV traffic.! V* i4 D% ^# r2 z
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 d! t+ o3 q; }; A8 n' T
inside the fridge to put their food, and other roommates can't come into that space. The server is4 H& C% E# q" V4 ]$ F. ~% s9 L% S
partitioned, so that each customer can only use a specific amount of resources at any given time.. [: Q* y0 m: p2 z* {' N! _
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* s# u9 j [# D- A
belong to you and no one else can use up those resources. This makes it possible to serve much more
, Y2 _9 A* e, }4 @traffic, faster.
% u% j% M$ b! e3 R' {* uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 C; ?8 G% q5 A7 Q$ n
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* R( H" m6 [4 Q a, _here:
/ Y5 r% t4 [- D9 y7 X6 T6 V* _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% t" A; n4 x% p% M% N' m1 AVPS&highlight=hosting
. A5 I7 V) i0 `, I. fDedicated-Hosting-vs Shared-Hosting
8 ~1 V* V. ?$ w; C( Shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 _) s7 P) N/ O$ e6 xHosting...Your-thoughts8 n+ d1 \% r# ]0 @" j/ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 P, m2 [4 O4 e8 V
Hosting Providers for PPV; i, h; |0 G9 ]5 S# ~/ f; b0 p* d
Beyond Hosting0 h0 ?% q( L0 I' _, W" b
http://beyondhosting.net/
: h: j' d# |0 n+ EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. N: N: R8 L' z/ I' a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. ]* P C+ J- a# Q$ w& L
direct linking with PPV. Also, these guys provide great support.
8 b/ |9 s1 h6 t# B- n$ ?Prosper202 Optimized Hosting! w- Y. u9 _/ e3 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 x" o. P0 T3 P& J+ [
CPVLab Optimized Hosting
# J& s1 T$ l% V: Ihttp://beyondhosting.net/CPVLab-Hosting/* n; }) p* M! q. ^
Domain Names for PPV, u6 _4 [$ u& e& h, U' Z1 ^0 I/ } ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 {$ L0 g4 G! D- Cwhere you're going to host your tracking software and your landing pages if you decide to make them.. \/ W+ }, W8 D0 h' ]2 r5 ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ @3 s3 u3 _% J' [7 R x5 `' G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ ~: ?6 ?2 H8 N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 |9 a7 n" \% ?; N. s4 l
term or build a whole website.. t! G) n% w- S- l N
After you buy hosting, a domain and get those all attached to each other, the next step is to install; b% f" ~! W' G
tracking software on your domain. This is really important, because it is necessary to track your* C5 P9 Q! L3 E& C
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 F& x1 F" [" T8 r3 ], q9 e' l+ Mtracking, it is impossible to know what is working and what isn't.
! h1 n* E7 f1 k1 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ h6 E1 Z* _: C; }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 ~3 |+ g1 s9 n. y' p# M7 W U7 dProsper202- U1 [, O1 u6 {* | h- s
http://prosper.tracking202.com/apps/
- c4 H4 k4 m6 t$ n# yCPV Lab; X& T3 C5 P, `! @0 ?( l! h
http://cpvlab.com/
/ v8 U3 w* T9 t# |* `- ^CPVLab Help Videos9 M4 Q7 A6 U! Z6 i
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 {7 s6 w% b8 X VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: R/ j' z- z( g3 P+ Z5 t6 Tindustry standard.
G- x5 E# o, _6 K$ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: o1 ~0 g1 @' ~3 lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 t, ^. s' d2 f3 l. E' ]good support if you have problems with your installation.
5 k* a3 r* n) P: B* H" J4 L" JTracking 202
- r$ B) S, f8 L1 B. P5 p% QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 P( j! v& Q- T k# h9 \ w/ n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' P& D9 s" `, ^, o5 N; ~' ^: ~
area.2 R: I) o1 S. [' Q: v" L" L- M5 S4 O
If you choose this option, keep in mind that your tracking software, one of the most important parts of- q3 R7 w+ s$ A& o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 _+ ?) s4 x2 p) K: [$ s2 w+ @
interface, and their hosting. i+ Z+ L- \' |8 B' D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 K% t3 G" h ~, i
and targets which you are bidding on. Leaving this up to chance in order to save money could
" H+ w) W; j9 l& v Ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you
, o( `- B0 e2 g) @7 W4 V' Mwere using.9 f2 U/ @8 L8 ^/ c8 E x4 a
Choose An Offer9 j0 M9 n" ~6 r ]; T9 f: A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) L; e$ F( B. A( R
Lesson on Offer Selection
' V# i4 t9 H8 B3 ~/ K4 V* ~' Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers3 v% I; c, q7 }+ D7 K
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" O- _! m. j% Q& k( sTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 l7 J7 y( P7 G( y) i
LeadImpact as the traffic source.# D1 L8 V+ m" A- [
Now the best way to learn how to put all of this together is to just get started. For some variation in
' }- N. @! z! e! U1 \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! _/ E' `+ p q! ^campaign.8 x; u5 g2 i# r3 K3 A x
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 y! U6 V' H1 s6 R$ z8 \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 o6 b0 O$ R' fthat all traffic is accepted.
) ?% k6 i# q! _$ e. e+ L9 @First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% B8 R! {3 w1 n- ?This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, k2 r( b4 C: H$ h# ~get creatives like banners or images specifically for the offer.4 w L x0 G) \5 k/ x& p& V8 j. t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ f& q9 @) L1 o3 S+ B% R( Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 Y1 A7 D. x" }$ _: o
track my keywords. Without doing this, it isn't possible to see what's converting.$ q' e) X4 p/ C, O5 R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' k& }) b6 d5 M& E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" k& O! Z$ F0 H- O% R; b; H6 QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 B- U# O0 c/ v+ I& R$ Vbottom of the page:
8 n# j( W3 N$ i+ wNext, I have to cut and paste this pixel into my offer at Ads4Dough.6 @3 E) j' B8 N' G1 O. W4 K( G
Click on the offer → pixels → Add a new pixel and this comes up:
3 n7 O7 ^$ m7 S7 p* O$ e: p! UMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 `: i& L4 g( \% g3 \. ^5 _4 x
from your software into the box that says 'Enter URL of image to load'.# w2 {; |$ h) h w7 N2 i
Once you do this, it should look like this:1 Q2 t. v+ }' G! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- D" J: ], ]6 R7 D+ l3 tClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; V4 c; l# J) G$ gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 M7 D6 i z" I' J, B1 k3 w
Prosper or CPVLab.
' Z( G9 g& |/ |; Y/ L3 ~% c$ ~& v6 {- [& k2 B
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
