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PPV GUIDE [PPV新手入门][28页]2 k; e3 E7 f0 ^8 x$ H7 L3 {0 g2 B
详细的请下载电子书！
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# C5 G5 L7 y- C* q" g6 nNewbie Guide9 K, U& b; l( U! S( {
PPVPlaybook.com0 o9 ~; T8 _2 |: ~- c9 k+ @8 G1 c1 N
Tracy Shaffer5 E8 b* o/ u) U G
David Ford
4 ?, Y% M4 v4 o) l5 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 N" g& T" X" r0 LGetting Your Mind Right to Start Affiliate Marketing
* i: d' a: @0 GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% h& E8 y* H0 Q" b, E+ Dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, h3 z& V3 n/ [- z- tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 @2 n% g6 Q% ^( H# o+ ~9 B1 L( S$ @7 w
with any success, these claims are laughable and far from the truth.
P; b! |6 O$ q8 @+ N9 a9 gAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ z9 N; V8 e. k4 N* N. D
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 G0 v' ?7 {3 P9 D, ]the ability for a marketer to be a one person shop and make an incredible amount of money with low
1 v+ E' i& K! o2 _& l! Z7 E/ [overhead.% \7 r% {7 z+ ^7 e) V1 M8 |
The winners in this business are the ones with persistence when nothing works, who know there's2 o$ ^$ w6 D- ^7 n$ s0 D2 L, k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 J3 |* k7 `- l2 C/ F6 hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, ]8 W( K j, b5 h6 U9 ~7 G% Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- e: N0 g4 I4 o& R
Most of these things happen suddenly and without warning, and they all contribute to the amazing+ A( w1 D$ y. e& P
learning experience available to anyone with a few hundred bucks and the ability to open an
0 \6 c. ~3 p0 C R5 f! oadvertising account.
5 O, K0 H5 t" U) xYour competitors are willing to work at this around the clock. This isn't a push button, instant business. [- i- F6 D% a3 ?+ G+ g
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 S: l5 q H7 G' m* o# \( j1 V6 ~marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 b7 l: [7 ]. Z+ F) e D7 i, z( Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 y6 ~ o3 g! F5 t$ z& U9 \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 Q' Y5 C' p% a5 f' O' [" `started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% D' F" t* ?$ C v2 J5 Gstarted building.
" Y3 Z; D! U: K2 _: R# R) nThings you need to get started:2 U& L0 A" k3 I) i2 N. p# {& R
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ A: D! G9 P; \' W0 x4 y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 Z0 e1 Q$ q9 G" X7 b
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 e) Q; U. f$ U! ]( [1 o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 R! o8 Q, P5 |+ a q/ k$ s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% B0 m# N$ h1 o: N: u7 b. m* U
with PPV.
5 ^# `4 R4 c' @" a; z6 JBasic Getting Started Definitions. c3 t, D+ D( C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- u8 R K, Q9 ?( ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 o! U& y! K; T3 a/ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 p2 l- P) r* w$ Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* _# A& n5 H/ U4 I) h6 x( @4 A# N- YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 X2 U, Q1 \) D% t" Ureceives a commission on that product. An example would be the Amazon.com Associates program,' ^2 {1 p: f) O. \
Comission Junction or Clickbank.
) ?2 V" M7 ? H" h1 cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) v# `) G' |( K; b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 t' i% F# G/ ]2 Z& u( E* Obuying a product. An example would be Ads4Dough or Neverblue.
( u5 j/ a: s) U# u+ bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( ]2 K: ~- K0 D( J& [9 X2 y
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- g' `" z9 a7 \. d3 |related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ |* D' d! X0 K& v
right from the start can really help you.. h% O5 S2 s. w) y6 P1 O# Z4 E$ v
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 n U+ s9 s: m% k# ]% ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 d9 J- f, y% `6 R
view, starting anywhere from .01 or .015.7 y: m2 E7 n; E, c. z. S5 G
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: Q2 C U: R2 e+ A/ jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% f6 ~+ O) L+ ^& j! B8 R/ HMediaTraffic, and AdOn Network.1 V% A6 m( ^' @# f" d
Don't popups get blocked by pop blocker software?) T" ?7 G* G3 \' K, S2 A
No. Popups are served in a new browser window as if the visitor had opened the new window
6 W9 _8 n# S) C% _5 i6 bthemselves.
i! x3 t9 N: ^& q1 UHow many popups get served to the visitor?
+ y9 S- U1 |4 U+ z( sThe number of popups served varies depending on the PPV network. Some pop more frequently! p* P( h* g) c% h8 R+ |. y+ |
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 H5 N; @% ~* h9 x' D* e
serving this kind of advertising, so they have to toe the line between keeping their software
- n" _$ q/ K5 }downloaded and still making a profit.
1 Y% d, w9 l. cIsn't this type of software bad? Why would anyone keep it on their computer?
+ R$ d$ U" h! N6 q4 W& nNo, this type of software doesn't harm the user's computer.
- z1 y- p& z( [$ S! L5 RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! i5 @& t, u; E7 |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( Q2 E" I0 Z0 V( a) Xthat they can continue to have access to the incentive.. E+ [7 Y' N0 r5 m& G# `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 v, g' m, ]4 RHow to Get Accepted into a CPA Network
7 O y# v6 o7 u( x m7 rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& B6 ]8 C+ R: {( U: \to start looking for networks is Offervault which lists offers and lets you compare payouts across0 h% F! c0 \3 \/ T N4 P( e* x
different networks. a0 L* A! W; N1 G* {. `0 V' w
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& n- r7 b% E4 `4 y
application and be as specific as possible about your promotion methods. Usually some time after
& ]6 A6 M) i" i0 C5 y9 M+ ereceiving your application, the company will call to interview you. The phone interview is a critical/ Q3 n6 l' r2 P* m* v
part of the application process, and most networks will deny your application outright if they can't get+ K8 {+ ^, `, G; V5 U, E3 @3 Y
you on the phone.
, ^0 O6 B3 c8 P! L8 hOften, the person who does your phone interview will actually become your affiliate manager after, T7 S9 Q! W; s+ g
you get accepted, so it's a good time to put your best food forward.
& z9 I4 {& p' `( H* [2 T2 CYou might not relish at the idea of someone grilling you about your internet marketing methods over
% q9 p q5 z) Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 j- X4 f1 \- ^! m# p: }2 YWhat methods do you use to market offers?3 @4 a4 u9 S& U; u- U
Do you already have a website you will be using?
W& A0 ] q$ ?" I9 L+ QHow much is your advertising budget?
6 d; P: n6 Y s0 v8 ^What other networks are you a member of?
4 @& N8 f7 o% ?" ]6 xWho are your affiliate managers at these networks?5 s% ]+ J5 A2 X7 a+ s! x, t$ K7 H
Do you use social media (Facebook, twitter, etc.) to market offers?4 w! [( V3 K$ P% |8 e; f( p/ Y
How much traffic can you drive?
1 I# _/ [$ z/ Y$ O8 M& p7 {: z, | zDo you have a personal recommendation from anyone who is already a member?
0 \. d9 |& W( k5 p! M4 L- S0 sOnce you provide satisfactory answers to these questions, the network will approve or deny your+ `, L8 ? F& E3 @
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 _6 ?! H& E& K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 ?% x7 t9 u/ Qfor the network can be helpful.
' V" T- l: B8 D9 Z# \/ aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! a% I' i8 ]+ T. R) A% O: @. |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" ?9 }3 k2 G& V+ k4 f9 `& N+ O3 fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% D- }6 H6 O5 ^) t) j- L
people can open a lot of doors as far as networks are concerned.
, C; N% P9 r# `- L" fAfter You Join a CPA Network
) N% S8 d# Y, Z }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 t6 {* R* d( Cand make an attempt to get to know them a little bit.
j3 J6 g% G9 m# fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 K7 \; `# S8 e
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* n5 c# g/ r( s: F! {% p( d- Y0 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ l$ D# b- @7 r' S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 n/ g+ ] p* k6 pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( P" D' K0 V4 x% V8 H: iemail.9 ~7 E s. W, ]( r) h8 C
For more helpful info about dealing with affiliate managers, check out:7 i/ B; {. c' f& M, y! J4 v7 K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/- ]' ?( ~9 j+ l( s
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 m. J8 ~$ [: @1 }' ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 y1 l; A# L8 d$ WSet Up Web Hosting
; S+ F$ v! o$ ?; m" QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 a3 G: X L7 L' z3 p2 fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared t: |% m: ?" N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with x% P* {7 G) s/ [& J
whoever else is on the same server as you.5 D# A9 ?) g! s' P
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 _" ?2 e( k8 q: `% j# n1 q7 \enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 @7 c- W6 n) t& fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) ^3 \0 H! f2 i" n& @To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ S1 V. _ T, p9 Fhouse full of roommates (hosting customers).
/ V! o: w% l8 o. C$ x- x6 zIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' h: w1 ]/ }5 O" tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
( `/ K9 q p' v* Sfit.7 e& R& \5 l% U& q4 x2 G; J
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ u5 w+ f9 n9 \6 V$ `8 ]
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
% l7 O% e$ v: k. Otheir food. Everyone else's food in the house has less space to take advantage of.2 }0 l/ C$ u' E. B; h9 m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 u+ F6 K+ B( A8 Hany type of hosting this is a bad thing, and especially while running PPV traffic.
1 f" P2 f7 A$ ~* hIn the case of a virtual private server (VPS), everyone in the house has their own designated space" Y9 W- |5 x4 Y9 W" @) a# H
inside the fridge to put their food, and other roommates can't come into that space. The server is
* @+ O' H5 z8 C. ^' X3 hpartitioned, so that each customer can only use a specific amount of resources at any given time.
; n) g. P9 ~: r" C+ M7 c' q# SA dedicated server would be like having the whole fridge to yourself. All of the server's resources# @5 N* Z6 I4 ~3 |5 y
belong to you and no one else can use up those resources. This makes it possible to serve much more
k9 N/ {9 e3 M Q$ Htraffic, faster.- |1 Y% z7 x1 m4 R
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; H$ M$ n. _* q, @; H+ I
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) A8 W7 c1 B8 {. R4 ]* {8 F& B' b
here:
; o! R8 V# H0 Q8 Nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& ?8 `! w6 \) j1 H; n- pVPS&highlight=hosting
. A. z$ B9 q6 {. j. ~Dedicated-Hosting-vs Shared-Hosting$ ]4 N: M, o7 t9 L6 l
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 o2 D7 Y( k- F" S
Hosting...Your-thoughts
! s7 c* j. v2 U# e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 h* p" @0 A5 w: H5 t( S) SHosting Providers for PPV
7 ], y1 G' p4 o9 vBeyond Hosting
( }7 R1 `! C. x: i5 Jhttp://beyondhosting.net/% I* J. z6 j7 q: _6 Y, q3 H4 `
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 t, F9 d( q, C f: h: L3 C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' Q7 u7 @0 W! l! y. A ndirect linking with PPV. Also, these guys provide great support.
@9 y; w6 o v' s2 v2 y3 QProsper202 Optimized Hosting
# J y s/ l6 s/ Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 o! r( f6 r y- U; H4 S
CPVLab Optimized Hosting
4 j* }$ [" }7 O1 Rhttp://beyondhosting.net/CPVLab-Hosting/
+ A! N! J# Y" s! J/ cDomain Names for PPV
6 t* j( a1 t6 x/ J1 C# q8 fOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ T' v1 ^# n: k# R$ f9 _9 Dwhere you're going to host your tracking software and your landing pages if you decide to make them.$ S: P3 f2 w8 Z3 G: W8 T. v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: V. Z9 ^! p1 q: g8 a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. m# H6 C2 T9 ]* u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ a" T/ l7 }1 n+ B1 V
term or build a whole website.
1 z+ Q: h' \3 Z+ E' R8 |After you buy hosting, a domain and get those all attached to each other, the next step is to install8 f! A: G7 r% W: g; L$ s
tracking software on your domain. This is really important, because it is necessary to track your
3 i7 {9 T* i. s4 K7 @8 ?conversions down to keyword level so that you can optimize your campaigns. Without proper# X# S* U- o* f$ f
tracking, it is impossible to know what is working and what isn't.) l3 ^# l, H: [. h+ R S
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; E* M3 A6 T6 D1 `4 w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( P& F! _- e1 a# VProsper202
: Y& b* M: b7 L C# t- r! `http://prosper.tracking202.com/apps/
: d# P; p y3 k* f, Q( m; pCPV Lab
5 [# }7 [% I, w% t; Ohttp://cpvlab.com/
3 k) W# c' C t! ^: u' [# aCPVLab Help Videos0 ]" Q9 T( p) \! x. r/ p
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 e5 e7 x; n3 |2 [As far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 s' b, ^/ m8 r' T# B
industry standard.* z4 E- d3 `2 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. M% a6 Q. o' A9 K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 c: {$ J" I n" L7 _# x: X7 s+ ggood support if you have problems with your installation.
4 g Y1 _" i! A- Z' pTracking 202. W5 D+ G+ i3 O
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ b: {7 v) E6 I- m9 w! Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. W, z! \4 P' b
area.- X( B5 \- q& w3 S5 G
If you choose this option, keep in mind that your tracking software, one of the most important parts of& A; ~8 X$ {; \4 E/ B$ n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 H6 N# P' Z7 Q0 D& ?interface, and their hosting.
7 c9 U% W% W0 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords9 _" _1 ]4 e0 ?/ d0 Z
and targets which you are bidding on. Leaving this up to chance in order to save money could) C! V% a3 z& J, u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% P# c) X4 \4 G& B
were using.: y( G6 H! Q4 i6 g. h
Choose An Offer
# ?! t2 Y/ y5 s! E, P4 [Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 R6 q" x" K- R ~4 {! O! | z" m
Lesson on Offer Selection
$ J; H, K/ C$ m3 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 z) w1 \: ?" N, Z+ b% t+ rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" X2 D y! D0 h$ oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% j. h5 Q+ U# h% [* C
LeadImpact as the traffic source.
) C* e" K' B1 |: R3 _- HNow the best way to learn how to put all of this together is to just get started. For some variation in$ Q/ l" C9 q) \2 T0 i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 S: I' O2 u, e) C3 Xcampaign.% o! J! v5 |/ [8 Z4 l2 M4 ^& q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% T2 |' g0 C2 m! \7 q/ M- Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: f f/ B& W$ O7 A* R
that all traffic is accepted.0 q+ P4 [! ?( f
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 z* G* d+ f: M! w3 t+ N2 F
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ C, C8 w* h2 _ Oget creatives like banners or images specifically for the offer.6 T$ T! S, e S7 l- m! D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 ]: V0 b+ R, [Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. u9 \- Z I L, q3 Q. a/ I; Ftrack my keywords. Without doing this, it isn't possible to see what's converting., j+ z6 k, l9 n: O4 Q8 \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' }+ d6 N) U: U6 F' F. X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, _' b5 v5 \6 r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: m( ?2 k/ o$ N+ y4 Q+ u
bottom of the page:" {/ _3 M" X0 y: D1 o$ Y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 ^" T+ H% P1 ?* h5 y. ^Click on the offer → pixels → Add a new pixel and this comes up:
8 ?6 g' s+ I" [3 S7 p$ G( M \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! x+ _0 l9 S: Sfrom your software into the box that says 'Enter URL of image to load'.
, G6 [) \* \! h- jOnce you do this, it should look like this:5 \3 l# o6 Q: b5 B$ J$ `! W6 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, v) z( H% R6 o1 T
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; \& I* p4 r# z* _" Q3 {+ J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 Z' ?* g5 \. ~9 {Prosper or CPVLab.
0 ?8 M, S$ p" o4 o7 E; G
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