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PPV GUIDE [PPV新手入门][28页]
8 c R2 ]& {) X5 U5 A详细的请下载电子书！$ u8 g+ t! @ I( x
" D) p& T( B& R, U7 I% @7 C
6 A6 Y. a* g; w' u# f4 e) O6 `Newbie Guide
# i) c) Y# |9 }& ^PPVPlaybook.com! [; U+ u; n8 H7 N- A$ m0 H
Tracy Shaffer
, ^7 \2 D4 U/ P( K" A0 T- i" kDavid Ford
$ Q: [2 i( J$ V. E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) y5 \( v5 w8 k% ^3 E
Getting Your Mind Right to Start Affiliate Marketing
) s8 h- W1 g! e7 T( SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, v0 A. O, {$ R: h9 g# y. y& G
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" V; W& m- j4 J% E6 zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 Y. H; \4 T) E) K6 Z5 f% ^with any success, these claims are laughable and far from the truth.1 [: |8 v9 ^' v3 K: V$ ]' {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- A n4 Z& ]' U# z9 z
flow management. The main benefits are the low barrier to entry compared to other businesses, and
D9 \$ ?* I( _0 L- v) tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, i" K7 q8 t) w, Y/ O4 {; M }# Voverhead.; m0 w" N' j v; k$ m, M
The winners in this business are the ones with persistence when nothing works, who know there's( } R& @+ ^0 S/ j& ^! e: ?1 T1 U
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 V6 B+ t6 z2 T, s. Y c1 T; W9 P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* K( T4 u2 z% E3 ` r' o; Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# i7 ?% S- o# T2 R
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 d0 |: X: x9 m+ U* p
learning experience available to anyone with a few hundred bucks and the ability to open an* c* q. Z+ o1 [) k8 y: T
advertising account.1 a( ], g3 _$ L: K& V' I! w! B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 T) M+ k8 D1 b$ u
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' A `6 W1 P; w, l D% j+ [marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# x L4 T6 {- H7 e: T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' K4 \4 |; U# d, a) z: HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ q! p! L2 g2 F, P7 b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 k m7 l8 N! `" M
started building.
: w# l3 J& C* h. Y4 B: ?Things you need to get started:" e- j% ^2 v' @: C7 E' v4 m1 {- @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) N/ s: G x: H Z- F4 i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), T" a# i; @0 D8 i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 n( J* I, B2 \; B D; v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 B; W' a; U2 M9 E' P9 p4 |$ w2 V9 |This guide describes from start to finish, how to get started in affiliate marketing by running traffic& X2 k5 h1 T. l' U$ T
with PPV.
7 Q, ^! T3 \1 ?0 A1 T* r; EBasic Getting Started Definitions
4 ~$ L- c/ q) a+ f4 T# N; }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more& h M; u* U9 \$ s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" `3 |- {& n4 G4 z' x3 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 n3 y; y6 ^- f) f# e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ M5 ^9 b5 M: T0 n; r6 W8 T: _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 X: J# ?9 S$ l( _: _receives a commission on that product. An example would be the Amazon.com Associates program,
$ C; w2 O- O O) h4 t# P6 y$ {1 I! oComission Junction or Clickbank.
) w& |6 f W: \6 ~- o7 CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* I% y) g; P# Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes' z4 N4 s5 X9 \( F. @. \6 F8 s
buying a product. An example would be Ads4Dough or Neverblue.
4 [( I3 P* V; eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, w% u- m* Q. s$ u) X2 Y: f
account, getting the affiliate approved for offers, bumping payouts and just about everything else' U3 Z3 W j. \- ?# N6 ~ H& i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- y# q0 \3 @5 f$ F0 h% l9 c; Jright from the start can really help you./ d8 e. F3 O! }3 p; K# M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# C8 }- R9 V& f8 d5 w( Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per' U+ g! b9 I# d
view, starting anywhere from .01 or .015.
8 c; P$ s: j0 h% J' d6 b4 v9 GIn order to use this type of internet traffic, the affiliate can sign up with a number of different P. n% g, O, ]' [8 t9 N0 A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ y/ J/ R. x! C2 Z" AMediaTraffic, and AdOn Network.
2 S1 _ C1 {: s' WDon't popups get blocked by pop blocker software? U% X* Z, \" p3 P; a- d
No. Popups are served in a new browser window as if the visitor had opened the new window
|7 u0 b5 @8 h4 p* \* `themselves.9 ?, C: h- h" k) g( L. F
How many popups get served to the visitor?
+ _7 u1 O9 x) y/ `The number of popups served varies depending on the PPV network. Some pop more frequently
$ h _7 S- s+ z! X* j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* Y! A2 u# O' Y0 m$ lserving this kind of advertising, so they have to toe the line between keeping their software5 E% @5 A+ D& l1 e
downloaded and still making a profit.
7 Z( ?% j% u4 }& Y1 f* ?Isn't this type of software bad? Why would anyone keep it on their computer?
9 P) P" X4 h7 H9 C$ FNo, this type of software doesn't harm the user's computer.$ c( p' x6 i5 d/ c, I; h7 ?& k
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 j: L* ]/ w) `5 w3 j1 W' F( wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ ]) x! M$ l1 z& @2 I7 j
that they can continue to have access to the incentive.
) a/ z. ] p! M) N7 a& N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, \$ M1 N+ z7 [0 F: v8 [( F ?
How to Get Accepted into a CPA Network
. R' `! V1 b+ d- D. e7 A7 iIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, m3 J2 t* @8 V8 u, d/ w3 w
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 q# l9 @; |. }4 H1 o; j% S; U K$ Udifferent networks.9 M0 u" c" e- E% R7 F" d1 {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 k9 a! _9 R8 ]( b( @- ^application and be as specific as possible about your promotion methods. Usually some time after
- Z0 U* T+ r) o! B& Xreceiving your application, the company will call to interview you. The phone interview is a critical
( b1 M/ P# V# k2 rpart of the application process, and most networks will deny your application outright if they can't get! b2 @( `9 Y( v! ~, M
you on the phone.+ ~/ [8 E; P* v$ Q
Often, the person who does your phone interview will actually become your affiliate manager after
' ~% w; z/ d$ ~( {# Ryou get accepted, so it's a good time to put your best food forward.* \) }3 C# b, s
You might not relish at the idea of someone grilling you about your internet marketing methods over
, Q$ r/ J- _5 D( s3 p5 K9 {; Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' \! N$ T. V, bWhat methods do you use to market offers?
! L2 b+ }8 K8 Q3 j, w6 [Do you already have a website you will be using?! u7 |# d( B5 X1 Q2 q( h/ P
How much is your advertising budget?. ?) B" G# L0 K2 q( e3 a% y
What other networks are you a member of?* q" Z) l' r% W L' t
Who are your affiliate managers at these networks?
4 n& j' u: r) |. [- o/ K+ Q9 kDo you use social media (Facebook, twitter, etc.) to market offers?
6 ^+ V0 U# h& g j gHow much traffic can you drive?
" {, m' Y9 C# N1 `2 U* Q. hDo you have a personal recommendation from anyone who is already a member?
8 ]+ y: Y! e+ l0 v1 m# XOnce you provide satisfactory answers to these questions, the network will approve or deny your4 p* L; P9 @5 _ l6 ?$ j6 g) U; o3 O
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! G( F1 _( `. }1 w1 r+ J5 r) ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 W, ?1 ^+ l- ffor the network can be helpful.$ q. Y7 M) j5 E7 K, b. _2 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 f3 d- o! K3 P$ C8 a2 tSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 x% j* ^8 l3 Qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 O" O0 L6 r6 s$ R- i: {people can open a lot of doors as far as networks are concerned.
8 q. H' Y9 E* F" _0 v2 tAfter You Join a CPA Network. w; l/ A! t! k1 Q; m8 C5 |. Q8 f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 q4 a u9 ? @! ~! ?5 V* Hand make an attempt to get to know them a little bit.
( U0 t, p4 I7 tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 M- w2 U# \* Q7 m( I
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 G7 [/ ?8 \+ L4 {. N1 ?$ N3 N. W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# }: O- X, ^- n- O
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' e& x& b) x8 b0 nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ g& a: O1 V* R( O) a' @; o
email.# W/ s$ o( Z* x4 q R, I" \
For more helpful info about dealing with affiliate managers, check out:
7 U1 S4 ^8 `0 z" b9 G* e8 Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 t) b0 ]8 R" ]* u* Q! Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/ k/ M# ^* D% ?7 u; p. A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- @. W) L V4 Q$ ~& I- w$ b
Set Up Web Hosting& ]# J1 R |: w! ~; f, `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, Z9 H4 C3 |8 V @6 B" S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, g; \6 b1 h( o$ Y- Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 V7 `5 s8 U& d9 M% C/ D) P
whoever else is on the same server as you.
9 i3 S+ n% G% _1 _$ t- L6 A8 N7 mSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" X1 Y" ]1 w1 l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
& v; _8 Y$ S) ]seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! _# q9 B. V3 G5 w. L
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! D2 t$ n- B" O( F% O& f3 s$ Y) ahouse full of roommates (hosting customers).
7 K6 E! w& y. s0 v5 M, l! PIn shared hosting, this is like having roommates where everyone has no specific designated area inside
& |0 T2 P- A, b% C' j2 Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, ~, S5 j2 `4 V; i) _ _fit.4 X, f3 z* g) P9 Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: `3 I4 w/ X4 O, e2 @4 bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ X0 J, _7 f; t8 N/ w1 Ntheir food. Everyone else's food in the house has less space to take advantage of.3 R, `$ ^ J, z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 t: n1 p' \, Y/ c6 b; f
any type of hosting this is a bad thing, and especially while running PPV traffic.
# d0 T6 w' l( M, d) R2 BIn the case of a virtual private server (VPS), everyone in the house has their own designated space/ Q! M8 T% f1 s: Z. |
inside the fridge to put their food, and other roommates can't come into that space. The server is W. ]% f6 D& ]4 y# G
partitioned, so that each customer can only use a specific amount of resources at any given time.
% z) l) x3 ]/ ^8 I( FA dedicated server would be like having the whole fridge to yourself. All of the server's resources: e- t9 u, C' C& C' \& \7 g
belong to you and no one else can use up those resources. This makes it possible to serve much more
. Z* @- Z, M A, N" O% ?traffic, faster.% [8 t/ {* Y: c. E5 _& o8 s) h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* g( Z- s! e+ u- G. l6 N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, O) a& S& |5 ~# t9 U
here:/ z7 R# l2 d7 I7 ]+ S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 v" `. a1 S8 F7 B% T- C1 {
VPS&highlight=hosting
2 X) U8 V$ i+ [1 i& LDedicated-Hosting-vs Shared-Hosting8 `1 H6 M! Z$ a8 y: _: f
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% g. _( H7 V: ?5 b+ _
Hosting...Your-thoughts" D/ n6 j! p: I, k1 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: I0 G. s( @# ?! w8 t5 t
Hosting Providers for PPV
/ ?4 s, G4 {% Y" p* p1 `- `Beyond Hosting
) F' W9 N5 I2 _" \4 k' Lhttp://beyondhosting.net/
K* n0 Y3 v% P& g8 O5 I' \+ B4 JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& _/ P* L2 u8 Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ L' M8 s5 J7 b ?' K2 ]
direct linking with PPV. Also, these guys provide great support.: Z; W+ v9 j9 c" U
Prosper202 Optimized Hosting0 r) s3 v4 Z0 R- v* X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: Q5 j, K& E R$ J6 d, cCPVLab Optimized Hosting- ^% M, U, ]/ C8 H) j
http://beyondhosting.net/CPVLab-Hosting/
9 [$ Y- z4 d5 `3 B( x' G/ ^/ CDomain Names for PPV
& Q4 m. ^9 r( E8 A; s3 Z$ S6 HOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
W o! s" G# rwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 L$ x# p! l% GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& R' Y( c2 J, [; N3 Fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 q( ~' l1 o7 h6 \2 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% F* c/ ^- I/ M: p8 L0 L% n+ ?. t
term or build a whole website. Q: d1 x! O. o2 j$ `/ I
After you buy hosting, a domain and get those all attached to each other, the next step is to install: L" r* L. p) H2 R8 q% m
tracking software on your domain. This is really important, because it is necessary to track your
! l8 K* K! W! ~conversions down to keyword level so that you can optimize your campaigns. Without proper
; T p* {! E- u( S7 Btracking, it is impossible to know what is working and what isn't.7 |: [9 h3 j3 p2 |
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ U) P3 B2 |, ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 }9 B0 R0 ~. Y6 j" S8 w9 {
Prosper202/ d( m; T0 ]+ g
http://prosper.tracking202.com/apps/; j& ]5 u' D( G; Q# }$ N5 \
CPV Lab
1 S3 h. n F0 Uhttp://cpvlab.com/
) J G0 c5 y4 e+ a! NCPVLab Help Videos8 H3 a& q0 C. X ?
http://ppvlab.com/oweiw/oiurw/vdm.htm+ q9 G5 n! v1 |8 ]. X6 C$ M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 Y9 ~/ L. l( r$ `8 j
industry standard.& _2 a. w1 O; \- i! u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ A8 q' u6 R" d/ [. g. }- HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 Z4 b: a1 j+ t/ Pgood support if you have problems with your installation.0 i+ {/ V7 W, e. f* _2 o
Tracking 202
) m# Y7 G. J! ?Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. M- A" r) ]9 `3 R; hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 L, e9 b. y% M
area.
5 Q6 t0 X7 {; N( ~- s/ OIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ e8 b9 d! B# z3 l; fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
A/ U1 v( ?/ I) J9 C2 \0 ainterface, and their hosting., u* q* k0 ]/ p9 F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; o$ j& |+ i* H. s3 yand targets which you are bidding on. Leaving this up to chance in order to save money could
/ |3 m# f+ ?' R8 i; f9 w8 [4 _potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 S* b! Y: |& O: ]- p6 i3 ~
were using.
4 }' _" }& {/ t1 P9 J- K# FChoose An Offer% i" U& }9 n+ ]- |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ C! N6 |* c$ F% S% g$ w8 m; XLesson on Offer Selection
5 M! T4 h2 J0 w' R& z, bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 S! [. x, E8 |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& S3 V# Q* L C$ Q$ Z; qTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ Q) `5 x4 t( l7 e- ^) Y9 b4 G' g: \
LeadImpact as the traffic source.
* m8 a9 A: V3 K- U3 ^Now the best way to learn how to put all of this together is to just get started. For some variation in
, v% n: B- J3 M' Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) i* H# b9 J o: g& U3 P* Ccampaign.
$ s! p3 j' j& p3 L- dWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 K' \/ H$ v6 lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 f3 }& O2 n) ethat all traffic is accepted.
. {6 d n B2 _1 sFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- _: C4 a/ T0 W5 ?8 mThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ s1 C4 A# b: o8 `! Iget creatives like banners or images specifically for the offer.4 z3 x W/ z2 u+ U" z4 s& W1 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' W8 }0 B( u8 k1 E0 W+ Y" n+ g, o/ fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 u7 H# B& M5 T6 ?# ?6 a" Vtrack my keywords. Without doing this, it isn't possible to see what's converting.: z& N e6 g( v4 n [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* F- x0 R# e; w3 X# g S4 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: _9 r/ B/ S9 w
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: o3 T7 X$ g+ L/ p, X
bottom of the page:/ A" r* T5 V' E }
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' \ |$ s: {# @7 N- aClick on the offer → pixels → Add a new pixel and this comes up:% F& q, A5 P8 @" @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" P0 e8 S% d7 Z+ @, f% o6 f3 ifrom your software into the box that says 'Enter URL of image to load'.* O' P+ O6 A; F% j* U$ B
Once you do this, it should look like this:
1 H8 l2 I3 v* s; g) |! B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 ^8 ]. G. G% Y4 z7 Y- e
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: c$ d- x3 @. I' D/ O0 d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 [. {/ [# T. u5 g# RProsper or CPVLab.. T3 B/ W" T3 ~/ H& ]6 }/ E
- S- j. I7 Q1 X4 @8 U- `, k
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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