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PPV GUIDE [PPV新手入门][28页]
2 l/ e5 y) d: o+ A) K详细的请下载电子书！, @9 I3 q$ |4 i$ F8 l- _9 R
: S9 F6 |+ J7 |6 V% T
# ?. i1 l: ?3 }/ b% T. ^6 @; o- X$ rNewbie Guide5 P/ x* Z) _) D* x; C
PPVPlaybook.com
: [# f0 Z9 V. h1 P) G" s |& f8 \5 o- NTracy Shaffer* n. ]$ Y( `' b4 X; w' l D8 L2 }
David Ford
4 ~- k/ l1 _2 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 @4 T0 f7 |5 ?+ o$ K" t6 e
Getting Your Mind Right to Start Affiliate Marketing
/ g, P9 n; Q1 z8 h) X- DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 i: G$ O" V9 D a6 Z6 Oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, X3 D& F4 T1 x/ r: [1 I0 r
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ N& R9 ]) @0 N0 uwith any success, these claims are laughable and far from the truth.
6 M) ?2 Z% R, i7 d& k, m' O7 vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ d! [: G" k3 s \- ?4 G) U
flow management. The main benefits are the low barrier to entry compared to other businesses, and r* J8 T& [5 E
the ability for a marketer to be a one person shop and make an incredible amount of money with low9 J- S* Y) V- k% c9 h, \
overhead.
+ X2 H: C! h. Z- U8 nThe winners in this business are the ones with persistence when nothing works, who know there's
) W7 J# M, Y. s$ uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# \( r7 {. I! R( B1 V3 FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can8 n. X- Z/ ^- M* r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 G9 o3 {. v0 o. V% f6 z
Most of these things happen suddenly and without warning, and they all contribute to the amazing) u7 |0 Z6 k: ~, W1 R. _
learning experience available to anyone with a few hundred bucks and the ability to open an
- ]3 B$ ?* V" [/ ^+ e) b8 eadvertising account.2 ^; @* {/ n: ~2 |# B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ \! ]) Y3 d2 b2 X& B% q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 k9 ~* j* `! u: ~+ }marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, d* D/ x* A2 w6 Q: W1 Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 G* p' [/ ~8 V( m. MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: v3 m( P7 A, r5 x0 b W+ Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ _$ ]' m: V0 c1 z
started building.8 K" c7 d: g; \% e2 p- A' K
Things you need to get started:
: B8 i- B" F: ^4 U N, b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: G+ i! P( f( l3 u! f; o d. k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 }/ M% \! Z k8 ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' [; {! g, b# q, p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 `4 u9 c6 [: O# B ^. W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 e$ Q% c0 @! s6 d3 w) P+ Q
with PPV.
& V0 Y8 q9 Q0 h: f8 XBasic Getting Started Definitions- F& h! u1 G. ~$ c& h3 R. w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' H9 |0 r; u- s/ Y* Y+ u) Saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ ]( s+ U: s, N8 k$ X/ g: }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& a+ ?4 t7 O5 O4 q2 W0 W
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ e8 T; z4 c# x( K7 p' A$ P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 ?9 M; @4 l& n" [4 L. `receives a commission on that product. An example would be the Amazon.com Associates program,
$ f9 S0 C: v% A# W+ C* S$ bComission Junction or Clickbank.' i" [) U$ J; J. f7 ^% D1 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ e$ ]/ ~1 r) z; U0 _9 han action like filling out a form, submitting their email address, signing up for a service or sometimes, b" x0 Z0 S3 _4 V: D, i% E3 P
buying a product. An example would be Ads4Dough or Neverblue.
4 b+ R: ?2 d' B! M" X8 W2 a2 f/ E* T1 qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: U& A# Q- M9 k6 _3 t, Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else$ |* S5 ~6 j% t6 U; b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) i, ~. c% v* R" i
right from the start can really help you.
; C% P% {) l' Z1 q+ f3 V# d3 b2 ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- R$ p( v$ o4 k: t) ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ k& o) S9 Y# X3 M8 g1 g) @view, starting anywhere from .01 or .015.) v6 d/ Q& H& z( R9 D7 Q0 w
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 A- y, y' K# p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) u7 B$ A+ A, U! Q9 O
MediaTraffic, and AdOn Network.) y5 D- y* ^& a7 u8 l2 M& H' b8 z- g
Don't popups get blocked by pop blocker software?
* z8 y9 Z( x" r/ N8 a- yNo. Popups are served in a new browser window as if the visitor had opened the new window
0 V5 d4 T2 O1 b4 x4 x6 Gthemselves.
' k# B$ ~! J9 F3 B; @! {; [- UHow many popups get served to the visitor?+ p% r* }+ r# b+ F& u
The number of popups served varies depending on the PPV network. Some pop more frequently( `$ w- C, I7 m
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 l# U7 R/ \$ R$ P$ ]serving this kind of advertising, so they have to toe the line between keeping their software1 M1 K& X" C3 X9 Q! b& z' ]
downloaded and still making a profit.+ B0 A% \, P! X7 z+ \ q' c7 w3 B
Isn't this type of software bad? Why would anyone keep it on their computer?
; B( C, H# s, R( n) R3 e7 DNo, this type of software doesn't harm the user's computer.
/ ?$ p6 E& f+ Y8 E* N( }2 w' SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: @3 {4 B* t6 n& W+ ]: wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' g9 j2 t7 @( Y8 Sthat they can continue to have access to the incentive.
% n! M- R* w0 B }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) F$ s& u% q2 vHow to Get Accepted into a CPA Network
: f* i u U; s S6 s8 vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* }# l% M& l! e C1 F2 z# F4 Uto start looking for networks is Offervault which lists offers and lets you compare payouts across: R" B4 [ N/ f5 V
different networks.. R! A+ c1 x4 Y& L3 n* V9 u- `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. A; w, j; `7 ]% z- a0 Capplication and be as specific as possible about your promotion methods. Usually some time after
* s( W0 k# v3 h" S( breceiving your application, the company will call to interview you. The phone interview is a critical
6 v2 a; o: |: Qpart of the application process, and most networks will deny your application outright if they can't get, N% D2 q8 \; S, r) \- l
you on the phone.1 K# l5 R* S/ r: B1 W; _; m" s& ?
Often, the person who does your phone interview will actually become your affiliate manager after
( h4 J, e. w m0 B& kyou get accepted, so it's a good time to put your best food forward.
) |! e+ M" ?/ M. k9 N D' OYou might not relish at the idea of someone grilling you about your internet marketing methods over
8 p7 \7 P; c0 W6 i: j5 Ithe phone, but trust me, this part is critical. Have answers in mind for the questions:( \( |2 d0 K$ P0 R
What methods do you use to market offers?( P+ m/ q. K: q: x5 w. {
Do you already have a website you will be using?0 h0 |$ B* l; G6 \- _, E2 ?
How much is your advertising budget?
/ j; j( g$ \, H: a9 G2 a; {What other networks are you a member of?
R4 {8 k ~$ c9 o* T/ m; m8 q/ s$ t, hWho are your affiliate managers at these networks?
% Z. L& t9 e6 @Do you use social media (Facebook, twitter, etc.) to market offers?
% l$ i7 B# ^) _- ^5 FHow much traffic can you drive?7 k$ H3 W" s! ]
Do you have a personal recommendation from anyone who is already a member?; A3 a9 O; d/ W! v( W
Once you provide satisfactory answers to these questions, the network will approve or deny your
! r$ P4 W( ]: l2 h7 napplication. If you get denied, just keep applying or call someone on the phone and try again. Be
# ^/ O- J, T3 r% l5 Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. ?( v; w9 J/ f& efor the network can be helpful.; I2 b" `2 m7 N8 v! j8 p5 l D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ U4 {: b D4 \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 T3 l+ o) A, [3 h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) i% F! D0 e ]1 k! [, Ipeople can open a lot of doors as far as networks are concerned. U# H; h, ?+ w" e. [
After You Join a CPA Network
, t0 [* [8 q4 p! A0 T8 E. F& E$ GOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ z9 r# L, f- Q3 [9 ]8 M+ G
and make an attempt to get to know them a little bit., t7 X% H6 D+ D% P% }) W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) ]% s6 K6 p$ s6 E/ {$ Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( U2 T" c, J- A- n% s) i& X- }& L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ ~1 e+ C$ I) ]) p' e) elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. T% v/ B* \5 ]. ~ g/ k! u3 C. ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ s7 M: K! T2 b2 U- x lemail., l" t+ C) n( ?( w I9 _/ m
For more helpful info about dealing with affiliate managers, check out:2 T0 {* l7 O& X) ~# R
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) [: ] I3 J1 h8 j
http://www.mrgreen.am/affiliate- ... iate-managers-want/
N: T5 o/ C7 X. t6 A! R2 b) N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, I( S2 M" Z# p' b9 E- Y9 O* W- Z
Set Up Web Hosting
X; @- l8 S5 E4 N3 z0 B" ]1 q5 V! tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) d" b& p$ r3 i6 A! Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, a+ W9 q2 l* K
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- O0 e6 j3 C$ R/ B3 c0 iwhoever else is on the same server as you.$ }- q7 l0 x2 q1 E+ M& i- ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 ]5 H) l+ a' ^& q( N( T% U& l9 z. C2 cenough that the visitor can't close the window before your pop up is even shown. You have about 3
2 s$ o {5 z2 z; {7 m, cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 j& R% x- s# ~6 o. o
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ ]) l- s1 d" Z( P8 [; O' Ehouse full of roommates (hosting customers).. N i" o* b, ^" Y/ e9 v
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 W' Z) H! W& [' s' C$ z: Y5 k% i
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: ]2 W! S' {! L- R4 h3 R: W
fit.
" W: b$ I' V% W% k* wSay your roommate brings home a large turkey. They will then take up more of the refrigerator than I5 k$ t3 v T5 T, J, I3 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate# {6 Y0 R( O7 h9 F9 ]* p% `
their food. Everyone else's food in the house has less space to take advantage of.0 {$ W7 {( M# t: E
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 u" _7 ~0 w0 ~- Zany type of hosting this is a bad thing, and especially while running PPV traffic.
* V. N/ p e- q; DIn the case of a virtual private server (VPS), everyone in the house has their own designated space
# k/ F; @. }3 k4 U( Ginside the fridge to put their food, and other roommates can't come into that space. The server is3 G& r; c% q0 u% a
partitioned, so that each customer can only use a specific amount of resources at any given time.
& `8 B5 X! ], [1 m8 Z8 lA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# c, p/ E- O5 R5 j4 F/ xbelong to you and no one else can use up those resources. This makes it possible to serve much more6 d, `* n0 H7 n& O7 I; W
traffic, faster.
4 `/ r% ?3 n; n' \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. \5 E4 ~: H# F8 l: m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ R! P6 y& U C' e4 L) l5 N3 Khere:
Z. \$ H( w1 B2 M/ P% r* y' C9 Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ w# j5 E6 V. F! H7 ]4 K
VPS&highlight=hosting9 u* W- k8 }8 M% g- n5 o0 d
Dedicated-Hosting-vs Shared-Hosting
. ^, M2 S! l4 W2 o% H) b9 I: Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( W; j8 _4 o8 UHosting...Your-thoughts
& R! o# R9 d+ T1 B4 i+ h2 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; {$ }' Q: T! V' l. r
Hosting Providers for PPV
( A+ @% X% @ Y7 q, m7 gBeyond Hosting
: S6 r2 L" V H9 e$ mhttp://beyondhosting.net/* ~8 M/ k( g( c3 t! x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 q; t4 f) R. A& w0 m5 M1 U! d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" @1 \7 y% f! |$ ~/ A" \; q% X
direct linking with PPV. Also, these guys provide great support.$ y& G+ \* O3 x& R
Prosper202 Optimized Hosting
* g( r6 l6 e) B6 \/ ~" ?+ bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, b4 \% y" L$ t/ [CPVLab Optimized Hosting
; h3 G0 ^5 S0 V0 K! Bhttp://beyondhosting.net/CPVLab-Hosting/
$ |5 {! e3 e3 ~6 x& tDomain Names for PPV
( x7 C/ {- |0 h5 A/ ?; z# wOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 H2 i' ^% o0 r4 d( X$ n/ c/ Iwhere you're going to host your tracking software and your landing pages if you decide to make them.
2 ?4 u% q6 m5 xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" ?& f( H- }! _( [' U# obland one is fine to start with, to host both your landing pages and tracking software. The .com,) z/ _8 O% l; T/ Z* l3 A6 n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 Z, ?8 A; u/ D9 \term or build a whole website.+ ^: G* T. h$ q5 E* k8 e
After you buy hosting, a domain and get those all attached to each other, the next step is to install7 p4 r( U5 f- y7 O
tracking software on your domain. This is really important, because it is necessary to track your0 y" s+ _( N8 `& n) _2 l& x
conversions down to keyword level so that you can optimize your campaigns. Without proper
2 e0 U% Y& W! d) X" ~$ D2 N4 H+ j; dtracking, it is impossible to know what is working and what isn't.5 t" [1 j6 e2 L1 n% ]0 D% O. b# G
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 N% ]3 z5 A8 c% A+ l. Tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 ?1 u6 K( M8 W
Prosper202
' I/ f% v9 a# t! v1 Ahttp://prosper.tracking202.com/apps/* Z" G0 Q, \! j. j
CPV Lab
4 N; }; `7 `/ s5 Xhttp://cpvlab.com/
- j1 w0 O o8 I/ gCPVLab Help Videos
1 U, U, k& `; L5 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm* m, s8 H. p# |3 `7 `, w- L
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 w. w: N, d/ ^ x% gindustry standard.4 a0 j* ?3 c0 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 N4 K0 I3 w# Y l5 _8 PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 A( s. C* `9 v- j+ b3 F. R% lgood support if you have problems with your installation.6 Y+ |8 s7 \/ e1 H0 ^9 v6 E, t
Tracking 202
' d: Z7 W. \$ H5 pTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' {; j6 o, g, A; t+ Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& u: p5 @! H2 t$ C' ?
area.6 T a8 b4 |( ^. u7 h6 @
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 O) n; V* H3 w/ {# ]4 k3 B* Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 B1 R+ B( j2 ]$ S
interface, and their hosting.
% i3 U! e n7 F6 c% J+ D4 k' YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords. M7 ] n, [5 q, R( q: D
and targets which you are bidding on. Leaving this up to chance in order to save money could+ w' |% E/ h; X' [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 Y6 K( P+ F; W& F4 D/ N
were using.
* u- X/ W' q* w2 R/ ?Choose An Offer
3 \7 h6 X. W' H/ A/ V. K; A( NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# s8 f9 k! l+ K9 N: ^0 I- n9 hLesson on Offer Selection6 H7 x3 e. u( D4 n# o( h
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* }3 F$ E, Z3 y6 yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 O' c. V2 i8 ]2 _2 a9 Q: S8 JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 O+ o' T, q4 a* Q- J/ R( `
LeadImpact as the traffic source.
: G5 q$ k, k3 q$ m4 ?; v" }Now the best way to learn how to put all of this together is to just get started. For some variation in% K0 x+ F; b& R2 M
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ R$ a4 K: I t" z" s1 k9 gcampaign.
W' L8 q, K0 TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 e: `* m: m6 Qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ X7 }9 {; l3 c# E2 l# r, kthat all traffic is accepted.3 Y ]6 e1 m) D& j1 X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 O& B9 x6 H K2 uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 t9 q9 y6 p9 W
get creatives like banners or images specifically for the offer.# j1 }. f/ x# D- M- F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! ~ z! G1 O4 {4 _7 M! z8 \2 aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- \* ?( l* J4 t& F6 x
track my keywords. Without doing this, it isn't possible to see what's converting.: X7 K$ ] p5 Q/ o
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( b6 q, C0 \6 d3 @) m3 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 T# D$ E6 u2 f" P* i4 S8 oIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 x4 f! O9 ?% V& z4 l
bottom of the page:
5 f2 n2 e' A2 f+ l; S" N" eNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 q0 x6 ]3 |) J# RClick on the offer → pixels → Add a new pixel and this comes up:
8 s+ _8 v" C+ y% ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- ?; A: o7 _! o9 e1 E% H
from your software into the box that says 'Enter URL of image to load'.
: i. R& }6 ^$ IOnce you do this, it should look like this:+ D, E! y3 @ I/ i. p8 x1 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( u# ^) `( Y9 |' w6 ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: P' s; W& n. L. V
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: z% D: `+ H5 a. }$ G! E5 U- b
Prosper or CPVLab.6 }/ m0 z, A. f) R
. p+ r" E: R9 W; f' u
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发表于 2012-12-27 18:47:17
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