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PPV GUIDE [PPV新手入门][28页]$ v4 j5 C8 s6 X- L
详细的请下载电子书！
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$ }& U2 F( w/ b J1 Y4 D
Newbie Guide
1 u) m6 k) i& C9 M/ WPPVPlaybook.com
/ y6 q# D% C1 h) O$ u/ |Tracy Shaffer7 V- ]. C- d& y2 p- U5 h( ^
David Ford
+ i3 b$ C2 o; g( A. U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. `: M2 F4 @6 S: u; ]
Getting Your Mind Right to Start Affiliate Marketing: J; ~+ S0 W8 n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
o( U1 W A5 ~# T. x& r! Zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& b0 Q. C% e2 a6 C" U0 R& }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# E- W/ y$ a1 Z
with any success, these claims are laughable and far from the truth., {& ^; i1 _4 `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- U0 C3 J) [( T6 M' B! w0 i4 A
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ w5 e1 n7 k% _ Q/ e
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 S1 E- a" j! E* W5 w7 {, x0 boverhead.% ?( C$ t$ }% j
The winners in this business are the ones with persistence when nothing works, who know there's
6 c$ a+ V3 r3 }9 F6 kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 W; T2 N/ a9 k: w) AThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 k. C0 c5 F1 M- v/ n2 z+ B. J
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 k% q9 X) d1 `8 iMost of these things happen suddenly and without warning, and they all contribute to the amazing
' q- S% `0 O5 `6 C {3 Alearning experience available to anyone with a few hundred bucks and the ability to open an
) S# s: z- [/ n Qadvertising account.
7 m* x+ M, H2 G& ?: t5 K1 LYour competitors are willing to work at this around the clock. This isn't a push button, instant business& J+ i s& i1 {' _0 U( s2 q( ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 B. s. G0 @ H; w3 k' k ~5 G; omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 X5 @5 r1 r7 Q4 n/ k$ ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' `1 i2 e% ~+ q5 q4 c/ Z, n& S- b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! K% O( R& @7 |0 t% a4 r- v
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* U: N5 v( p* Qstarted building.) r; }" i: g# q! R; n: D" t; c! u
Things you need to get started:6 y. B' b# o; c; Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 X9 {0 G! f- K2 V& q7 \2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 I! u9 G' {( l. o* `/ N" p; z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% ?! r9 y) O3 U! I! z9 ]5 m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 U. D& C' O+ e6 k, A: T8 [This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 p6 b- M4 k2 Pwith PPV.
1 T3 e) W7 M' lBasic Getting Started Definitions
1 t0 r8 f0 Z- ?$ Z' w4 `# {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 V7 M4 ?! F- X. Y* baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( }1 }- g1 D0 h$ c3 e; Q* G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 U$ a9 ]. j) j- u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: F$ p" v5 c4 X7 ~' B2 L5 jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 y9 j2 z4 C: J6 t- O) F3 _
receives a commission on that product. An example would be the Amazon.com Associates program,# r* F; D& o# R
Comission Junction or Clickbank.# {5 m& x& e. h& v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: t8 ~5 h5 M7 p# G) ^4 nan action like filling out a form, submitting their email address, signing up for a service or sometimes
4 F. k' t4 t+ D6 Wbuying a product. An example would be Ads4Dough or Neverblue.
( W ?2 q& V) {2 d8 zAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% j& ~# T }- ~& k; D" L4 j: o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% s( F8 m$ a A8 O! b9 J, mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ k' ^6 y) f( N
right from the start can really help you.
2 @: Y# e e* }3 B* s3 |0 R/ xPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- B8 S3 `# G( z$ {( Z d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 A: U+ s/ ~( Y* C+ M$ ^; N
view, starting anywhere from .01 or .015.7 q i9 N g3 S# ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different B6 b% |' b" V$ Z+ e
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 Z7 f; K: t3 l2 t- L3 P' {MediaTraffic, and AdOn Network.
- Z) L, G7 A# Z+ NDon't popups get blocked by pop blocker software?: d: G# V9 V! L9 a a, S# q0 K
No. Popups are served in a new browser window as if the visitor had opened the new window
/ l2 m' k F- @6 d7 q9 l4 vthemselves.
+ W, Z6 W% b& S7 d1 m1 T; FHow many popups get served to the visitor?
- L8 i, {1 m- C7 vThe number of popups served varies depending on the PPV network. Some pop more frequently
. p% }1 I7 O6 ^& U(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. z: q ?0 h7 h6 K& ?serving this kind of advertising, so they have to toe the line between keeping their software
1 P/ ~5 F2 F/ J: jdownloaded and still making a profit.
% Q: V" T% l, T' T5 GIsn't this type of software bad? Why would anyone keep it on their computer?
, P8 U2 g3 u; [No, this type of software doesn't harm the user's computer.- h9 p; J! V' S7 c+ K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 l& M0 D2 f" K) l0 stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* B7 k5 N# v- Vthat they can continue to have access to the incentive.* J s2 N9 N! X3 p& x- d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
z$ r2 [$ A. g, k9 ~How to Get Accepted into a CPA Network. L7 a* j, y5 H% M7 X# \+ V6 _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' E3 d# _! o5 oto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 z- a4 O9 u3 [different networks.- }1 M4 b* C3 V/ o7 v# u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 i H3 s1 p8 K3 t, t% c8 d6 Yapplication and be as specific as possible about your promotion methods. Usually some time after' t# `1 F. e3 y* {! Y1 P9 m
receiving your application, the company will call to interview you. The phone interview is a critical
9 [9 Z0 x# u% H% c/ [4 L, \part of the application process, and most networks will deny your application outright if they can't get
* g4 F4 x6 v% V% O0 T8 K- N5 iyou on the phone.
7 w6 y- r' y1 H) LOften, the person who does your phone interview will actually become your affiliate manager after' M1 C0 a4 q; `
you get accepted, so it's a good time to put your best food forward.
1 S. ]' Z6 @! W" \: L% t; y7 O/ tYou might not relish at the idea of someone grilling you about your internet marketing methods over3 u1 b& ^% O9 {) E- s
the phone, but trust me, this part is critical. Have answers in mind for the questions:) H& | i# j, J1 ]
What methods do you use to market offers?6 _, W% K4 q2 \# E4 J
Do you already have a website you will be using?
6 x" C4 }1 i, j# X" nHow much is your advertising budget?/ u- q5 m& i- b- x6 u: K; Z& ?
What other networks are you a member of?! R$ {! i2 n( L l
Who are your affiliate managers at these networks?- W. Y; T# w: e6 `0 X
Do you use social media (Facebook, twitter, etc.) to market offers?0 {( o" H0 F; B! E% E% V) G) I
How much traffic can you drive?
& m% G) K! N& BDo you have a personal recommendation from anyone who is already a member?$ h8 R' H) \# d% O6 O9 E( G
Once you provide satisfactory answers to these questions, the network will approve or deny your# a9 K2 y9 ?" o% Z) z& e8 J
application. If you get denied, just keep applying or call someone on the phone and try again. Be
, p2 I0 f/ w3 A' Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate/ f) Z9 W! a; \0 E, n! g( c
for the network can be helpful." H& R# k/ H/ u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 X1 V$ e3 [, ?$ e2 y% s+ p, HSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 f# a! m% Q9 ^& vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 I4 G9 u$ e+ r7 l! h$ X4 Q
people can open a lot of doors as far as networks are concerned.# b1 f( ?: K4 x% m3 J0 N3 w
After You Join a CPA Network
" E* a: G- k* d& {4 C6 Q+ h& BOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ ?5 D: ]9 r; Z3 Q1 D( t$ {and make an attempt to get to know them a little bit.
/ P) _9 K- d: U1 a/ o+ nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ ` i/ l) M0 ?6 Y, r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% F6 p# Q2 g0 _+ [" N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 \- X0 O6 {& g" x9 F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 }4 o) n3 X/ \$ s' _bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 D. J& r& n# f
email.
8 ~' a0 D5 o2 r( m; tFor more helpful info about dealing with affiliate managers, check out:
! \/ W5 w! \# J3 Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 B$ A3 Q/ i0 t$ e8 e- H( s4 L% J
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 r" Z& }; i7 C0 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ j0 \* w, |/ n8 m" [+ @) ~) FSet Up Web Hosting
% t( O+ y& d9 w7 {Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& y' I0 v, J' ]: c7 Nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 b* p9 k. E" v) J7 f; d+ N0 Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with N; s1 T9 w3 P" w" N0 R
whoever else is on the same server as you.
) s+ g$ d. y! J. N& t' jSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast F1 n; y) }7 H0 P! S8 ]0 w9 F
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ `6 p' i, L3 p1 d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ J* N h" X! M1 `3 A% r6 o* n- kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: O& P: ]2 R2 ^) U1 c8 X. Qhouse full of roommates (hosting customers).; U6 k! k% ?1 h; n8 F. I. R5 N
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 Q6 H! j/ R$ M0 S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) g% \% u3 h9 U: U0 \# p$ M( s7 V
fit.
/ Q4 G8 H% i+ Y( |. L/ g* i) r3 kSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- ]: ~0 u/ \3 F# a/ [8 m* _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! i$ v$ X$ L6 K3 r" J) r; [their food. Everyone else's food in the house has less space to take advantage of.
* P. |* L6 q$ E1 P& s. z& N% JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For h6 U$ d0 z: a; a( p
any type of hosting this is a bad thing, and especially while running PPV traffic.+ r4 v0 a3 L7 p/ L1 x. T
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 ?! L9 ?: c3 oinside the fridge to put their food, and other roommates can't come into that space. The server is
2 Z1 _+ `6 Y# E3 J" k2 Wpartitioned, so that each customer can only use a specific amount of resources at any given time.4 v3 t7 {( m8 b# M* z0 M4 g1 J" ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources: J+ A) g- A9 r7 \4 j; E
belong to you and no one else can use up those resources. This makes it possible to serve much more( x3 {9 I4 k* e% g* d
traffic, faster.1 Z2 n( h V( Z) p) a3 ~) x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ ?0 d% _* T k* f, W- X- }" YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& j/ j9 L) w+ u3 Xhere:
! j# O( {: L; S# P* r. Y Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 k0 U) L. `0 _ n
VPS&highlight=hosting/ x9 x- Y# T# w: Y- b' g, i
Dedicated-Hosting-vs Shared-Hosting
; R# B& p$ H ^0 uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, Q3 z5 K8 B( Q+ s* P5 K g1 B
Hosting...Your-thoughts
3 `8 V5 ?/ K# Z1 k* a$ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& m( \ J' h! A/ I) X7 b3 l
Hosting Providers for PPV
$ n+ Z4 t0 Y( n6 q! k/ GBeyond Hosting
5 `5 T4 z @: z' S! s- ahttp://beyondhosting.net/- Y6 C' K, j6 U+ `! ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: P$ I% m& c5 Q- G) {* h7 k5 E' rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 w1 K2 F5 P& K6 G6 K
direct linking with PPV. Also, these guys provide great support.: h/ d7 K* s; y. H, j& @$ N
Prosper202 Optimized Hosting( [" v1 x' O1 R* [6 e/ D4 b
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 {( `' c6 o' eCPVLab Optimized Hosting
0 ?$ s6 [: l Q2 Khttp://beyondhosting.net/CPVLab-Hosting/ _+ s' [ {' M& d: i6 ]
Domain Names for PPV V" X! J6 U) f3 h5 M* _# v$ M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 p T5 C) X! d1 v, T& Zwhere you're going to host your tracking software and your landing pages if you decide to make them.
) w8 E8 r8 K* M8 g/ [8 [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! l4 b0 Q" C& d* d! Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,* Q y! Q4 a( h' b
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. a- H: C2 _, D0 V: s b; L/ _
term or build a whole website.
! F+ d( ^; B% e1 C; }After you buy hosting, a domain and get those all attached to each other, the next step is to install8 d/ I4 o: W- E0 ~3 x: G- }
tracking software on your domain. This is really important, because it is necessary to track your
3 b( \! p- Z. Z8 A+ {5 Q- F8 S& |conversions down to keyword level so that you can optimize your campaigns. Without proper
7 g0 u, B. b: H4 ]3 }& B2 ftracking, it is impossible to know what is working and what isn't.
: A! H. }6 n" [( E3 \& r* w: WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% V) ^( |/ p+ \. q1 _ }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- L& ?$ m9 x, O' c+ jProsper2023 z K* d3 u+ E3 ]( R
http://prosper.tracking202.com/apps/' F* O. t9 S! r( s7 ?# Q( `# W8 M8 f
CPV Lab( m n! a7 y, b6 x3 ^
http://cpvlab.com/
, v: U% ~1 J. B0 Q" m5 ?CPVLab Help Videos8 a i* g% P5 l& [
http://ppvlab.com/oweiw/oiurw/vdm.htm6 ?: o1 x7 Y. g
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) t* r, }; [! x5 Windustry standard.' U+ Y z, I" U+ @, I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. R; C) w6 e5 f9 ^9 N- v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" H4 ?. a1 x4 K- S8 s$ V
good support if you have problems with your installation.
9 C* V4 ^ A# S( k0 S# UTracking 202" E) I( G. X$ I& J7 Z/ S& t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# v9 G* E2 u% v$ g0 P- o
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; a7 {$ J: f K& |8 j% E1 Narea.
& C' h2 W2 H; N' T3 I, RIf you choose this option, keep in mind that your tracking software, one of the most important parts of! {# v) [7 q6 p; }+ ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: i F4 M( F5 W3 k: A- V Winterface, and their hosting.
1 x6 F( @' {7 |$ V- mAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
t& v8 E. i2 u& T* r4 y+ vand targets which you are bidding on. Leaving this up to chance in order to save money could1 ?# m& q1 a* V* }* g: E
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% k8 {6 j9 E) k {3 hwere using.7 C' i: ]* {5 y, S5 t6 e, K
Choose An Offer4 |: I7 Y1 v9 x, F5 v
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 |- P2 q7 B0 |# f& u+ [8 vLesson on Offer Selection
2 b8 ` e- T) ~& x0 g3 w4 yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 d. ~2 R8 Y VIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& d8 F$ q) [' ~/ v& G
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. K$ J& M2 _. L5 ?7 @( K( BLeadImpact as the traffic source.
& I9 E+ [- ^1 {Now the best way to learn how to put all of this together is to just get started. For some variation in
6 \% A" U/ j8 W2 pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: G& Y3 W2 M5 |6 T# ~
campaign.
) q% K ]4 X6 w- M. y& aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 @0 x T2 I8 Q4 X% T2 i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. i' A% s; ^0 w; n W
that all traffic is accepted., m% m- |7 S6 L. n+ G6 S4 Y$ o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' n5 c7 @5 E( q$ G/ s& [! _
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) C& Q. E# M, d6 [- O2 @' Aget creatives like banners or images specifically for the offer.
+ v: i4 H2 X, _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% v$ O; ?; V) i1 z4 [$ a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 ~/ B$ P) p! N6 Z9 v; ptrack my keywords. Without doing this, it isn't possible to see what's converting.
# h9 q+ _. C% I& rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 s `' k2 x1 e2 h% {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 U. ]! s) {2 K9 O& \/ K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 F+ w4 s6 Y; _/ L) obottom of the page:
5 z4 m% x. A" O4 ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.
. X/ N8 |; x& l ~. c- ], xClick on the offer → pixels → Add a new pixel and this comes up:% {" x* }3 k8 _2 Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' n) z' K( @2 d/ R& d5 bfrom your software into the box that says 'Enter URL of image to load'." f& {' q9 s! E, x* s
Once you do this, it should look like this:! d- y1 l) j$ h3 ]( |5 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 {% [- x6 K3 [ w* J9 }" AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! ~( ^4 `: J) f t# H; ]
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 }* m: J9 P0 F w7 H3 RProsper or CPVLab.# S3 H% H% J/ h
8 A3 m7 L/ A9 f( X' X |
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发表于 2012-12-27 18:47:17
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