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PPV GUIDE [PPV新手入门][28页] A! d# m& K2 y6 D1 c4 b
详细的请下载电子书！
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Newbie Guide! A4 ^7 i' C8 a- D; Z) m( P( I8 |
PPVPlaybook.com! E: E9 ]0 P! }' T) U% X
Tracy Shaffer
# i/ S5 [1 b+ N8 _" gDavid Ford
8 k/ m0 u1 n( N& A2 O4 k6 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& w& F0 @/ e$ }6 d
Getting Your Mind Right to Start Affiliate Marketing& m4 Q' {. b* q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 B0 a P- e( E1 X# mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! e2 b- h4 a/ Y+ J' }/ B; V: }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 |: Q* Z, u' Q, b' Mwith any success, these claims are laughable and far from the truth.+ e/ f. G8 |/ T3 w
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' _0 O9 H; L) i- u' }6 ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 j1 \. o7 {8 M; y8 H4 Y. m3 A6 G$ v( k
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 ?9 j' y/ N' p1 l5 @overhead.. N# S& h6 a- l+ d2 O# d
The winners in this business are the ones with persistence when nothing works, who know there's
$ ?$ W7 F$ C, f2 i. w; Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! i& ~) b: T9 h2 s& Y& W
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' Z. e5 I6 ?; W; j& x+ ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% O4 V- s" V3 u7 D$ ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ n# t# l/ {! |3 {; I$ M
learning experience available to anyone with a few hundred bucks and the ability to open an, ?; v: l( A8 s- U+ P2 L" w! Y/ }
advertising account.( k- T- i! [& @: \2 y! B9 F d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% }5 j, Q, O9 t; X$ owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 ^# R+ y1 ^& s6 Q# \/ zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. V! O8 R6 y& k5 Z: O$ W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: }2 D8 K. u4 A7 [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you y3 _8 U( ~& ~" h9 y/ L& k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 s% ~. X( B, V* z
started building.
( k; Z9 E& E. K; k" B l, p2 [Things you need to get started:$ M; L& S& N0 \6 t: W9 u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' N: _) b$ O" L9 s; @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' I# H, K) s6 L) [( R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: Q- U" P" V( ?7 v* E, p. q z6 @* Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- r' `8 F3 \( N G/ D3 _+ v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- Z% B7 w9 y+ k, L/ Lwith PPV.* e0 w+ f0 s/ e* K: D
Basic Getting Started Definitions
# H5 x6 N' t6 W( k: IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 m, O5 f# k, M8 P! {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- i- D1 X* G' E2 O# E8 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 m' i) l) P! p' b( S/ H2 h3 F; h' btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 I2 H6 g3 P9 l' ]* d% PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& A# p) X+ T+ U6 T( qreceives a commission on that product. An example would be the Amazon.com Associates program,
2 D" z0 o. F. q& `9 K& C+ O cComission Junction or Clickbank.
. w2 }& |' N4 }- V4 v, TCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 r) o5 z! m* X5 L& Pan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 l2 I4 {/ `9 ` Vbuying a product. An example would be Ads4Dough or Neverblue.8 b' K9 _0 O" M- u! X
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ M. k; { Q& Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 p& V- Q# ?" K1 Y8 r, C& Nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager H. m: z: H) X8 v; p/ T
right from the start can really help you.
! q: W- _4 o( \" v: Q0 Z. ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- v7 x k3 m. l6 ? j9 Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; E7 u1 u, R x0 t7 g" h: r/ Jview, starting anywhere from .01 or .015.
0 X2 e7 ] `$ {9 k# ~In order to use this type of internet traffic, the affiliate can sign up with a number of different, Q- S! ]2 x1 w! q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& ~. d6 m8 e9 E' e7 w; T; P
MediaTraffic, and AdOn Network.$ `( x& q) O: e6 f2 Q6 T0 J
Don't popups get blocked by pop blocker software?4 {! n7 Q1 S5 @2 O5 o. {5 D3 M
No. Popups are served in a new browser window as if the visitor had opened the new window, k7 G m$ S& D8 |: J
themselves.' U M, D% H1 a: N# x& `7 G0 \
How many popups get served to the visitor?7 O% |& _" b/ n" d
The number of popups served varies depending on the PPV network. Some pop more frequently' s- y; Z! b) j5 e
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# A1 ^( J3 N" {serving this kind of advertising, so they have to toe the line between keeping their software
' | @' w, y# e' |5 o Idownloaded and still making a profit.
& n/ B$ W+ M: l$ B# T. g9 h* ] SIsn't this type of software bad? Why would anyone keep it on their computer?" e$ b9 B; s7 {- R3 K
No, this type of software doesn't harm the user's computer.$ F( D0 t: ]8 {9 _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 L$ t& A7 E% g3 {- Z) Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
) _# t' P7 i* hthat they can continue to have access to the incentive.. Y& h7 P+ Z' I( R" M. J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; R1 ]( I" O' C+ `9 o1 g0 A! Z
How to Get Accepted into a CPA Network
$ s2 t% E8 k3 o5 F- f, RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 w4 j. A/ l- [) l# Mto start looking for networks is Offervault which lists offers and lets you compare payouts across4 b5 P& a* h2 V* O% ?
different networks.* k/ C* o3 y7 q* E" @2 M8 F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). n$ `& W* N% J& g! V* {6 E3 {
application and be as specific as possible about your promotion methods. Usually some time after8 v0 l& f0 L, F
receiving your application, the company will call to interview you. The phone interview is a critical- \) b' i( z0 Y. h, i+ L/ }
part of the application process, and most networks will deny your application outright if they can't get
7 }6 l0 A/ j$ i5 H `& @you on the phone.+ J' C. A7 ?/ V
Often, the person who does your phone interview will actually become your affiliate manager after
G/ A3 E: [- x/ fyou get accepted, so it's a good time to put your best food forward.
j0 B8 s7 A7 C+ M; z7 VYou might not relish at the idea of someone grilling you about your internet marketing methods over* y+ R5 y4 |- z3 B: T( P6 w
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ t' Q$ d% [% z5 D, A+ v; V# qWhat methods do you use to market offers?
) D- A! M9 J# H" r* ADo you already have a website you will be using?
( F& ]# {) p$ U0 p I; VHow much is your advertising budget?1 i1 w0 U D. h) W6 r4 D4 ~
What other networks are you a member of?! Y8 v# a; I1 @/ Z/ Y& q& T
Who are your affiliate managers at these networks?
$ l# Z2 Y& L: Y; U' ^% nDo you use social media (Facebook, twitter, etc.) to market offers?! a7 m/ a5 ~) D- A
How much traffic can you drive?/ [" Z! Q" j* d; R, @. H: A
Do you have a personal recommendation from anyone who is already a member?; ]9 V0 |- [( q) B
Once you provide satisfactory answers to these questions, the network will approve or deny your
) `% n, g) X) f2 T4 d+ {application. If you get denied, just keep applying or call someone on the phone and try again. Be1 z: V0 `1 P& y( V8 l
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; ?9 x4 Z+ D$ K+ q; _
for the network can be helpful.
) S' x% T* s% O! C, ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& J9 K1 r6 g2 w: iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 t0 F# A; }' f1 ]2 B3 X. m
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ Y8 }5 ?7 u, C/ E
people can open a lot of doors as far as networks are concerned.7 x, X. L4 O2 w% _, g/ R
After You Join a CPA Network
' Y& t- I1 d7 }2 X2 B( COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ u+ X5 Q2 y L- a! p2 J5 Oand make an attempt to get to know them a little bit.
- S2 h# I* A/ ~! x! MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( _$ E6 b5 Y( }, [ sweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 `) D9 F( z/ L7 s& Q$ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( m! o; l9 D1 a' A& ~/ Z7 f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- C: d Y9 e- B. K! x; E Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus J/ i' ?/ i0 w$ X. i; \$ u
email./ d8 F" k5 i& r
For more helpful info about dealing with affiliate managers, check out:
8 ?& {1 v6 o( B- ~0 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager// ?' ^) d- B7 z3 O+ t# Z
http://www.mrgreen.am/affiliate- ... iate-managers-want/( @# A: x% f, j: C1 x6 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" E2 J3 F+ W: A& | C( s; h# |
Set Up Web Hosting8 T" F' i4 t7 A$ h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 i" ?' [$ v# h6 n4 fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared d% g! F4 [8 R! j' i4 @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* a! \9 N9 z3 ~0 ]1 Zwhoever else is on the same server as you.( _9 o) X; p3 O- b3 m! p( N
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 A7 a n) Z4 q$ q" ?3 ^; henough that the visitor can't close the window before your pop up is even shown. You have about 3" t) E4 o- y: T1 t- V O; ]. V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. ^/ m& F6 ]3 Q: ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" h% p& Z4 ^1 ?0 q4 j/ n) [9 r
house full of roommates (hosting customers).
+ g- h9 A: u: W" X) wIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( i9 m* P w7 ]4 y% z6 s5 y$ xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will- r5 H$ P Q5 J* G) r( F
fit.
& g, M6 B/ U( O$ f' QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 ^ Z5 u8 ?* U s9 w* \the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) L3 V2 ^. Y# r* `their food. Everyone else's food in the house has less space to take advantage of.
2 ^, y9 \( F. { l9 z! T/ c P, A8 g5 EIf you have less server resources to take advantage of, your ability to serve popups will slow down. For- J% Z' k" w! s" R
any type of hosting this is a bad thing, and especially while running PPV traffic.7 R. b+ H# M0 i* a
In the case of a virtual private server (VPS), everyone in the house has their own designated space
1 j% }/ W; L% ninside the fridge to put their food, and other roommates can't come into that space. The server is7 ]5 k& @; ]. T8 g
partitioned, so that each customer can only use a specific amount of resources at any given time.
) U$ v1 j5 m( l, p4 p6 q) {A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) T$ A& o- p7 W+ G4 N# X5 jbelong to you and no one else can use up those resources. This makes it possible to serve much more2 A; B/ K/ h9 O- d
traffic, faster.' O( K! V% V) ^- i' ]: A+ |3 p; ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 U0 J( Q1 D8 q" O, f/ c* k
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( v3 _" R# s) z, Zhere:9 u! a% x, n$ c; i( `1 D! k' V; ?
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( I( E% Y+ `3 q' V& Z" dVPS&highlight=hosting( L" y4 a3 N* D3 N" N" T, c. g
Dedicated-Hosting-vs Shared-Hosting* N1 f3 s/ O+ b2 Y. \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 K# Z7 j7 d$ E, u
Hosting...Your-thoughts
* t. T) H0 C3 L6 }5 w" ~9 h. A5 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 S |" f# Q7 O) D% H4 [ R1 _3 u
Hosting Providers for PPV
. q9 r) }$ R4 J8 YBeyond Hosting
8 o1 K$ o% ^* X$ }' F* ?, f, shttp://beyondhosting.net/
8 j# i* W+ \! \% t6 y% {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 i. C1 a, _, \& \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 o( \9 I) `6 rdirect linking with PPV. Also, these guys provide great support.
) Y \1 f4 ?0 M eProsper202 Optimized Hosting
$ Y: U4 x( O6 a1 ^( K9 G/ W# Whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/% o& ~0 z9 }8 R/ W: K
CPVLab Optimized Hosting1 h [( ~7 q% n
http://beyondhosting.net/CPVLab-Hosting/
- \9 j: ]; P6 Z- a6 _* `" aDomain Names for PPV) ~6 w# j5 d' ~7 @
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: H4 ?" e) d: Z* w* C8 U+ Wwhere you're going to host your tracking software and your landing pages if you decide to make them.
6 o; J: x% E3 W/ Q5 w+ H* qOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' |5 l7 Q9 R- o$ {1 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,& {+ I: j5 `7 ^2 d' @' {
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( P: S# B# ^# Z6 u
term or build a whole website.
0 F2 b1 o5 h" z3 U7 R- MAfter you buy hosting, a domain and get those all attached to each other, the next step is to install, ^- R- `- h9 M- W/ K
tracking software on your domain. This is really important, because it is necessary to track your
+ f+ G* d( Z4 A; N ~5 Sconversions down to keyword level so that you can optimize your campaigns. Without proper+ a& U+ O- P: H. u
tracking, it is impossible to know what is working and what isn't.
# d: Z2 M1 W* I3 i' `" c* R% b& r$ xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ B& r5 n; \4 i: n" c' D
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ z2 w( }9 X; `& o8 [, b! MProsper202
) R5 {& f% I* ?: l3 dhttp://prosper.tracking202.com/apps/) v' v6 P% q* ]) k0 v
CPV Lab
) |- h- O' O7 Mhttp://cpvlab.com/$ I4 i! w' ~' I1 ]3 y3 n% |
CPVLab Help Videos+ s6 O+ m! A9 H: a2 z& b# J
http://ppvlab.com/oweiw/oiurw/vdm.htm
% @6 ?, @" {. O4 A* LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- m. S( t+ W, C3 Xindustry standard. E0 A4 ~' X* F7 V8 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* o6 f2 R& s& B D
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 ` \3 R! n* r. ?5 ?
good support if you have problems with your installation.5 I2 y' T2 ]9 q& M. T! U
Tracking 202
9 Z8 m7 b! Y+ x; \2 G; I7 eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 c- f2 R' o) w2 i3 ^0 w& j- a
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 C* z v1 P& B
area.
! e; U5 Z, E4 _. @: y0 Z8 jIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 o0 x6 o. }' m% S. e+ Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 T7 j7 _" m. S. u; vinterface, and their hosting.
5 Z& x! V6 W6 \ U% {/ ]: n' XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 `/ Z* w* [* s; u' p3 n$ band targets which you are bidding on. Leaving this up to chance in order to save money could
+ z8 D! T8 o1 y" g8 Z+ Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you9 C2 x& \2 ?9 x$ t
were using.
# w- e- ^7 r3 S) JChoose An Offer
( Y! `6 K$ S9 l a( e) D$ ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% R( Q, K+ {6 Y6 E8 ]
Lesson on Offer Selection7 \8 _- P0 R1 U0 m; a3 j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 H/ Y/ k- l6 ~9 l3 l# |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& @( J. H( ]. M) PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- A# Q6 k. p7 d% ?) b% wLeadImpact as the traffic source.
; ?1 m4 b4 @5 a7 ?4 a. [& }" s* JNow the best way to learn how to put all of this together is to just get started. For some variation in
6 a* i/ D/ q. ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 K ~" o! ?1 c3 i$ h! G; Hcampaign.
% \- ^, z- G+ G# qWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; o# L, l! {* z* e6 h' Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 S) I# I2 M, _% cthat all traffic is accepted.2 I3 n0 M: N A
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# p# g$ S* V3 ?% L
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; b& L( X1 L) L4 D6 r" l% i, t
get creatives like banners or images specifically for the offer.1 z3 P4 ?' T+ v" [/ q6 M" O" V' i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. t3 ~9 v( b Q& C# cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 E5 I8 M6 I; p! W* N
track my keywords. Without doing this, it isn't possible to see what's converting.* i8 k, R/ i2 F( x( H3 O7 G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ }! l& o, V5 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. j& Q$ L6 E& C+ K) L+ B% r. SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ V! d- U) y2 w4 {" w- Q5 `
bottom of the page:
" ?: T- P) W8 x: m% F, k5 uNext, I have to cut and paste this pixel into my offer at Ads4Dough.
! D% p6 t; ?: T- v0 E" o# w4 fClick on the offer → pixels → Add a new pixel and this comes up:1 \! y; R. V, D5 H6 f
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 k- q: t! Z! W, X% ]7 Y. d5 t% g5 [2 wfrom your software into the box that says 'Enter URL of image to load'.
3 |% d' p1 a) H% A* R7 Q4 l, ^9 ?3 EOnce you do this, it should look like this:1 q E) ~$ ~4 O) \% R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 A. m: E0 s- ]8 `' l# y& \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 ]& L, M# N" }0 L; t* KNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 j, ]( Z3 r( S$ k4 P- |; X! o8 E( dProsper or CPVLab.3 A: l- L5 D0 M1 r+ p2 h- a
$ x$ ]0 d+ N3 P |
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