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PPV GUIDE [PPV新手入门][28页], U. p8 g+ O- D9 ^# C0 b6 |
详细的请下载电子书！- L6 X3 S7 B2 H! I7 {; r
+ A( O5 ]! j% A! f) |2 ?& @
I* e8 }2 ?+ }" a) J( `. \; P! X; o; iNewbie Guide2 @( l0 s/ `1 {) w) ^$ O, A& ?
PPVPlaybook.com7 A/ A: x* N8 v! S3 v* `% |
Tracy Shaffer* Y: b" K9 ~* r% a
David Ford
' g+ |) ^: T5 `& o& j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) g, D( P( d3 L: o4 a% S% R" o- T
Getting Your Mind Right to Start Affiliate Marketing
. ?) f' c* I1 e/ ~& x2 Y2 eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 l- {9 @7 O& s: G) q1 J* dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! S8 e% S0 I; B- Syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 Y( J$ N0 J# _/ e- ^with any success, these claims are laughable and far from the truth.
9 r# Z6 ]/ W* W, w0 VAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, K2 f$ D- N) ?; [7 v9 zflow management. The main benefits are the low barrier to entry compared to other businesses, and
/ I0 R T$ @# m+ `the ability for a marketer to be a one person shop and make an incredible amount of money with low
/ G. { s( d( J% ?) H3 m6 f" T; doverhead.: C# A2 m8 q T% n
The winners in this business are the ones with persistence when nothing works, who know there's1 B8 n* D5 u' L+ \2 O4 B
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 y8 T( p( }1 r7 e4 T0 hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ A. c9 Z# |8 M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; s* h3 R4 q6 @2 P' o
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 d3 ~0 w* Q+ W) E6 Elearning experience available to anyone with a few hundred bucks and the ability to open an* s4 ^ M6 [* w; |4 ]
advertising account.0 E4 |* b6 o8 a; I
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' Q' @5 T: l9 b5 J3 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# [9 @6 @, U6 s) ]* Q, s$ K; h) X
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 ]) p, Z1 ?+ l3 {1 f, z. U' q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ s+ U' q" `" R) v' k" y% {' VWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 r+ g: ~' y6 @4 m8 K5 Y, I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 }. A- ?, W# c# i
started building.
& N1 o( [' \8 \$ A$ g+ N yThings you need to get started:
" k( M- j4 F4 o4 L8 Z4 y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 W9 e+ c4 \0 w3 v3 ^% W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ m1 [5 x! W1 x7 E6 R1 e9 r
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 ?" z# d l$ Z; i0 j/ \* Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 R! s7 ]' A! [. }+ Z q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
T4 M a* [( Z! r) swith PPV.
9 h; ` k4 Y4 Q& t' x kBasic Getting Started Definitions' u. F6 x! A* Y- G/ l; h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 E0 M! F- A6 x& s4 O3 C+ V' K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% i/ \: R7 L: O5 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 J0 c, W* z( l- [
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' q; t8 ?3 R$ O$ X! q/ |8 zCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 G. i) B1 {2 |" y7 d
receives a commission on that product. An example would be the Amazon.com Associates program,* b4 Z) j! Q+ A5 u3 X [' y
Comission Junction or Clickbank.
6 e) ]& g1 c) I( u ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) T' y) P# X. L! M3 {8 g0 B
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 f) d! \/ c) R( L; a5 U5 abuying a product. An example would be Ads4Dough or Neverblue.
- l9 \' I' [5 b/ e: wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% L1 U+ S2 Q4 _# ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 F+ H1 `8 X' e" F1 _: srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 }5 |6 V3 ~# `$ [- }right from the start can really help you.
W: s8 d' v3 y) ^. g; qPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 |: j) |+ y' R* i' O: ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 |) L- n2 o- O' v+ e/ F" _view, starting anywhere from .01 or .015. o' Z( x, j9 V% L; Y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 x) d: t2 O* V9 vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 s, \* v( L& S: e; l2 M3 A6 ?+ _
MediaTraffic, and AdOn Network.+ b6 s* {/ K9 n4 j
Don't popups get blocked by pop blocker software?' S$ J' G) Q. Y* \$ S
No. Popups are served in a new browser window as if the visitor had opened the new window
5 A( t8 e; t/ Fthemselves.
' S6 b0 t3 ]. \ _' eHow many popups get served to the visitor?
, a$ X1 i0 v6 `6 H% ^0 ~( nThe number of popups served varies depending on the PPV network. Some pop more frequently
: o4 d8 c, H- o9 L+ y2 s1 V: B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 f/ c) _! h9 p8 w9 gserving this kind of advertising, so they have to toe the line between keeping their software; d$ t: |9 _- n1 Y
downloaded and still making a profit.9 U* j3 |) B+ A# g. A
Isn't this type of software bad? Why would anyone keep it on their computer?
# i& B$ [9 |$ V6 s- {1 `3 @7 g3 [No, this type of software doesn't harm the user's computer.; i! M& j" S) { B$ A r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 Q8 z9 a w/ E A% \toolbars or videos to place the software on their computer. The visitor keeps the software in place so( H2 `' h+ B8 n0 e( w% P
that they can continue to have access to the incentive.4 O' _1 J! S5 G$ |. [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ s! f% Q& |4 x/ ~, L
How to Get Accepted into a CPA Network- s4 k0 d; p% Q5 ?/ ? @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ g" A, p( u0 I8 j/ C! o- U
to start looking for networks is Offervault which lists offers and lets you compare payouts across; G" B4 w% G5 l( D: O# O$ j. u; m/ F
different networks.
6 _4 u, h2 E8 Z, b" OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 | }, D/ V& `, I
application and be as specific as possible about your promotion methods. Usually some time after
1 O- z! F2 _# k; ], `* j8 creceiving your application, the company will call to interview you. The phone interview is a critical
" M) B$ N0 N' x* rpart of the application process, and most networks will deny your application outright if they can't get; G' h3 o$ z/ I) J
you on the phone.
$ [* @$ Q i1 D% M% h0 f0 dOften, the person who does your phone interview will actually become your affiliate manager after
& U8 |+ ]6 i4 @, v* P3 yyou get accepted, so it's a good time to put your best food forward.
R: t6 C# S Y w7 g! [7 q0 yYou might not relish at the idea of someone grilling you about your internet marketing methods over, H {! Z+ Q% a! w% T" R
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 K/ a4 i ?# T6 d1 z% B" |) G0 QWhat methods do you use to market offers?# n7 a0 O6 C% [7 ?8 g4 }0 ~; D
Do you already have a website you will be using?9 J. G! \: |8 W0 l) V
How much is your advertising budget?9 b) g; N( ?9 ?
What other networks are you a member of?" v) J q9 ^# W4 n
Who are your affiliate managers at these networks?' e. U9 G& z8 d' D
Do you use social media (Facebook, twitter, etc.) to market offers?* k, z1 \0 ?* Q8 _" I% b2 G8 b
How much traffic can you drive?
$ V, C8 B7 P+ U- V0 TDo you have a personal recommendation from anyone who is already a member?
7 c; G1 X7 a" v, SOnce you provide satisfactory answers to these questions, the network will approve or deny your
) k p1 j9 t3 |0 V+ F7 [# Dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
! H6 o0 p$ `$ }persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" q$ C5 |6 A7 P& e2 tfor the network can be helpful.
5 n: q2 D ?" q' j6 \4 O Y6 fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. D* y7 }( E- USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 w, f* w1 k E
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! J+ C1 K1 A, t+ O/ m1 b( S
people can open a lot of doors as far as networks are concerned.
- K0 s7 ^. y: ~1 D6 W% c4 FAfter You Join a CPA Network
3 O( Y9 L0 X; l LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 e. h0 ?" d9 S0 P% i
and make an attempt to get to know them a little bit.( E; F$ V# i6 t. Y) D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" ]1 C3 X) [ I' x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% S( a5 G/ P% @* d& M% j/ {1 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 e% T! M, n$ u, H4 Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 J/ z$ r! Z& q( w, cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 S1 O: L% r5 s5 k7 j" q) V
email.
2 e8 _; Z& i& y @4 s0 wFor more helpful info about dealing with affiliate managers, check out:9 B m( L7 s9 n
http://ppvplaybook.com/blog/musi ... -affiliate-manager/; d8 `1 m z% ?4 r, U4 T5 B
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% r4 e' ~# k: Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 B8 X* K6 B% E. g1 n
Set Up Web Hosting4 ?' e9 k& |- e% t, n3 R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 D2 w9 N1 ^/ e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 X* T5 Q- ^3 |* b) H8 u/ e
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 W6 K. W5 v9 l* A B& c+ Twhoever else is on the same server as you. \3 D1 l' ^( ~' ?
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 z# T5 [5 P; M. T% K9 Q' ]
enough that the visitor can't close the window before your pop up is even shown. You have about 3; \1 a6 X& g. M# r( D* i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 H2 X' P- w0 J" D" t* x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! ~7 x( X% Z. l4 ~0 w
house full of roommates (hosting customers).
f+ H" W" N7 P+ b9 `In shared hosting, this is like having roommates where everyone has no specific designated area inside* Z* p k. o" W
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) w, a- @( J2 |% A) l/ b1 z! J/ l! A
fit.
* y3 d3 }3 m( N( pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than! N: O0 v3 w: V& y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ d+ _. s6 v3 B n+ {
their food. Everyone else's food in the house has less space to take advantage of.
+ z$ |5 M& i/ O ^; s7 G2 j/ IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For" A( z- v" e1 e1 e
any type of hosting this is a bad thing, and especially while running PPV traffic.. h6 C5 F# K! ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space
( P3 {9 \7 H+ ]inside the fridge to put their food, and other roommates can't come into that space. The server is
/ @! s# g# |! n1 ^+ Z' ipartitioned, so that each customer can only use a specific amount of resources at any given time." f& d2 W6 @! Z+ }5 D4 c" i, i) \" [
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ r2 |: p, W" m: R6 gbelong to you and no one else can use up those resources. This makes it possible to serve much more9 n9 p$ x2 \7 }
traffic, faster.
* ~* U- w, |% C" {* [; b: vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; e9 Z8 j D9 D2 Q& v) s
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ ?+ m% k7 _& W+ v0 \
here:
- ~% r4 e& a) {+ yhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 T3 s |9 |& w; t2 \ o6 }VPS&highlight=hosting
7 S; R) M# X0 m' S* b' c$ g8 UDedicated-Hosting-vs Shared-Hosting
) y0 q2 x& }- _7 ?9 o+ Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* p6 _6 @) K- N$ |& ?
Hosting...Your-thoughts
5 k" z/ J0 i% ]4 v$ ^/ I; q3 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, P9 A' W5 p: uHosting Providers for PPV' p. i" j; c) ~) P4 S
Beyond Hosting
) ~) o6 L9 S7 z2 Z* a0 X2 ]http://beyondhosting.net/
. D1 }& e4 D/ T# c" YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 f( m! X! c* l2 c. `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 M1 ^1 R9 _; }% a& x: [9 Z( _8 u4 _direct linking with PPV. Also, these guys provide great support.' | _% u" ^2 x6 c' ]* b
Prosper202 Optimized Hosting
( Z9 x, W$ p- f9 y( m2 s0 Rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/" E g9 {: U" y5 x
CPVLab Optimized Hosting, o$ ?7 S* r' } K% J t
http://beyondhosting.net/CPVLab-Hosting/8 Y3 b5 F0 L4 |% p# H: q8 x" n; O/ H) L2 N/ J
Domain Names for PPV! a, \2 h0 S0 |: M8 g# f- D' Y; q% G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, v L7 _# ?$ l7 t0 lwhere you're going to host your tracking software and your landing pages if you decide to make them.' C( B5 K: l! k+ z! j! v& V5 S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 c- A1 h+ z6 l: u* k+ e. s& m! E: p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
! ~& v0 S% m' i8 V" B: F [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% W" t: y' z& K! t' a- \5 y1 i. z4 ]term or build a whole website.
( g8 A& u& P& U! hAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
8 M- k$ d1 e2 v& i6 z" q, }tracking software on your domain. This is really important, because it is necessary to track your3 v) {/ v( S/ A7 p* ^' g' a
conversions down to keyword level so that you can optimize your campaigns. Without proper* ~9 o, U) u, i- C* K V# U
tracking, it is impossible to know what is working and what isn't.
7 F7 H/ L" m0 \. R: |5 QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 ]: t$ T) T2 t6 H$ Z. W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 V' ?/ y) k3 N
Prosper202
1 z9 R6 A. ^+ g* dhttp://prosper.tracking202.com/apps/& |) z# c, x9 D9 M, @9 g/ r
CPV Lab9 i& I- E# k. n' Q
http://cpvlab.com/
# ~$ x4 T6 K/ x9 m, P) n" ]CPVLab Help Videos+ w6 `7 s( t6 D) ~! X* `
http://ppvlab.com/oweiw/oiurw/vdm.htm
* ~* E5 T% t& b/ mAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% [; x+ K0 ?, Q: o9 E' gindustry standard.
/ i8 `3 v, x3 i# t8 B3 d, s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# C; r2 T5 O0 KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. a* R3 J0 q* A
good support if you have problems with your installation.; [$ m+ S2 I8 P+ w; ^) t. V
Tracking 202
0 @2 b" k# O) d F- PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 o m% J! K9 d3 T8 I! b
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 n2 h' M% D9 _7 P
area.$ Y0 Q% j( M- I' o7 o' `. y0 y* b' X
If you choose this option, keep in mind that your tracking software, one of the most important parts of
y+ L7 |0 V5 G8 k \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 s s4 D5 i/ e6 r" E6 w
interface, and their hosting.& G" [7 Y' V* ~8 m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
T9 Q4 d; y* v2 S% a4 C+ {and targets which you are bidding on. Leaving this up to chance in order to save money could' s& g: ~' A Z5 S3 W
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 A8 }8 X- z' K5 }
were using.: I M; R" s( {* t! z" }
Choose An Offer
6 b- Q$ u! W& S- L' ^" O( \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 a% w8 i0 {& f) J% C
Lesson on Offer Selection5 x3 k8 d+ M2 |5 N3 l6 @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 {/ p3 q$ Q. sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 t Y7 @# Q* b, \. J/ s0 c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% ~+ `2 Y! A# p0 Q5 fLeadImpact as the traffic source.* E' e/ h, f1 m" W1 R
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 ]0 Z! X) Q" N- m8 \8 B7 |% Tthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( U6 e' X- p- H; }0 w
campaign.
& p7 S/ f3 Y# R, X- n( Q. cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 ?9 M. r1 C" n! l9 Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 T# A4 R9 h) N3 tthat all traffic is accepted.
5 f0 n/ X) o. N! m/ HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ u) L! z% C9 p/ ^4 _4 P( U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 f% P e1 N ^0 k2 v# A1 Jget creatives like banners or images specifically for the offer.& Z- w! ~7 R# ^3 t) I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* ?4 E. O" v( x% BBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 C2 r8 y( S5 vtrack my keywords. Without doing this, it isn't possible to see what's converting.( j" S" b+ G Y/ x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- h& m2 _) r1 \% d/ P' I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 Y. t1 G) k0 C4 V$ [) }5 RIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' C/ J0 Y5 g2 o
bottom of the page:! i" Z$ \5 d% r9 I9 f6 n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
# T) u7 y; l2 `+ `) iClick on the offer → pixels → Add a new pixel and this comes up:+ J6 \( Y3 D, M; t4 e4 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 v" @% r0 r- p( g% `9 `from your software into the box that says 'Enter URL of image to load'.* `! V4 m2 [1 e4 N7 L/ }. w
Once you do this, it should look like this:: s. {* u, S9 p' I5 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! x" z- v ]+ ]' B* y. |$ Y3 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 u) q; w e( M' R# ?; ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! A+ v+ f, p% D% e* y2 I) a
Prosper or CPVLab.* ]! ]1 R- p' y; X E) W+ e
: n# q8 u- Q8 A/ E! E3 [ |
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