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PPV GUIDE [PPV新手入门][28页]* s+ u( U- N; Q
详细的请下载电子书！* J6 a% \, z% t8 R4 |+ \4 g
3 D1 ^8 G' k) x$ O+ a
: k1 d, S) u7 G- Z' e! ^2 V4 {Newbie Guide
& O" @. X8 ~) w0 ePPVPlaybook.com5 H' f* I) Q! U5 Q4 Z& r
Tracy Shaffer0 ^, j2 q. [3 `( p7 I
David Ford
# G$ k! G4 [( l9 F! W' W5 p1 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, ~6 j' m. ?( A; `5 S X8 t' ?
Getting Your Mind Right to Start Affiliate Marketing
, N6 G4 n7 e; i) @# I$ hThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& p3 |/ Y( L1 G5 m# k+ L: M/ Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 A; `! w5 B/ z. H" l ~9 [. xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* B! ?5 g. ^# w' e$ n- d
with any success, these claims are laughable and far from the truth.
0 R" F4 Y6 o: zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, q* V( \8 x0 f- F9 H4 Eflow management. The main benefits are the low barrier to entry compared to other businesses, and( T- k B& R: X% r( g
the ability for a marketer to be a one person shop and make an incredible amount of money with low. _; s& M' l7 [& r! ]
overhead.. {% J- A# I1 N8 G; |+ W
The winners in this business are the ones with persistence when nothing works, who know there's4 H# ?) R4 K- {0 p8 x3 ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, I/ g- ~- G6 h1 ]: fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can, C6 V" X& r. U* ^
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- A4 g% c/ d! D, ] }Most of these things happen suddenly and without warning, and they all contribute to the amazing7 Y+ _# ?9 l2 L" g8 C4 l
learning experience available to anyone with a few hundred bucks and the ability to open an
* D. F3 U% V o9 {1 U' Qadvertising account.
4 i6 A8 m( a/ t: O! n" Z7 X4 |Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; X& B, \/ x' `, t6 S8 qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 W) ^ S3 Y- v, S# G1 C- emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; G" R, _9 u5 Z. k: p- Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 [7 B" y G' B) k- bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 B* C, H. w- y0 F5 d1 e& | x0 jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 Z7 T2 n+ Y7 u4 h; z K7 xstarted building.
9 P9 G' M1 _' n0 j% ~Things you need to get started:- H( H. `% Y$ [- R! k1 l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- ]/ Q' O' s5 c& Q" U, N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; W0 @! s8 ~" b0 g3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). H" }, ]0 ?# O( B! `8 z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). H2 j7 g9 k: C" _+ r/ c
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* @, M' I" q- L) U& @
with PPV.9 X1 B1 x- }% \* z$ |5 X) Y2 k4 F" y
Basic Getting Started Definitions* E2 U( E) l/ O, F) h7 L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. [) t! V L. @7 o2 L, `. y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( Y6 C. N! G4 ~1 u5 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 w/ @5 b/ Y3 g/ C+ {9 p% b& S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 V( n1 q- A6 v# E( bCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 N+ m1 H. A/ j9 ^- ~receives a commission on that product. An example would be the Amazon.com Associates program,5 l) h- ]# a- {; w. H
Comission Junction or Clickbank.1 g( m g2 O" t) A9 d) I* p; n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 \4 F. a e' T9 x6 K, \
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) M0 E. Y/ Q7 {buying a product. An example would be Ads4Dough or Neverblue.; z/ n) i$ @) p; J" J0 v U
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ b% q- N8 B) b/ Raccount, getting the affiliate approved for offers, bumping payouts and just about everything else P* z" X. b) c& c' K
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! w/ R" |$ A$ D @; S/ p
right from the start can really help you.9 j0 l$ @, A0 K- J$ e
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: i, X7 s' [; ]. Q" ~! M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( e3 z- C& Y& `% ]. b6 A4 w" Lview, starting anywhere from .01 or .015.
; }8 x+ X' J( A8 XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% D, P0 H, L% y7 c! s7 q% Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, ?3 Z7 t4 i/ v. Z: P
MediaTraffic, and AdOn Network.( Y) f! ^$ }' r$ Y
Don't popups get blocked by pop blocker software?4 a' }6 U% I4 e6 ~0 ?. W0 r) k3 U
No. Popups are served in a new browser window as if the visitor had opened the new window
3 q- y( ?. H, G% [8 H% {9 _5 rthemselves.
2 o/ [) \4 @- j5 b; o- B# E: mHow many popups get served to the visitor?
! _+ M6 ?& ^! T Q3 u8 EThe number of popups served varies depending on the PPV network. Some pop more frequently
) |$ y3 B/ |* T3 N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ J9 c+ x4 y2 K! m7 rserving this kind of advertising, so they have to toe the line between keeping their software
# V5 [3 W- g, W- ?: c' D( g% Pdownloaded and still making a profit.
% t) z6 Y+ u9 b. }8 e9 ^* b% C# z8 }Isn't this type of software bad? Why would anyone keep it on their computer?
, \: I: K P6 hNo, this type of software doesn't harm the user's computer.6 N$ S+ R* c% a$ C
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- Y8 \9 k7 ]' i! V9 }toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) g9 U T m* C+ I) N9 f, ~that they can continue to have access to the incentive.$ {2 b! Z8 w/ s8 c+ g; M! e* d* Y- h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; j U8 M9 M) h8 l
How to Get Accepted into a CPA Network0 {. j( E$ r* E. e# U: q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 K% h& P) X! t9 l: |
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ o. t* K, Y) A$ K. Idifferent networks.
% g0 ]8 P s; @! b% v' DOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* X* G% f% D3 N2 W6 [$ R$ @& R# mapplication and be as specific as possible about your promotion methods. Usually some time after
/ D( \# z9 } |1 e! V9 F& N d/ e" Qreceiving your application, the company will call to interview you. The phone interview is a critical/ L8 g7 S) G* v9 Z/ ]
part of the application process, and most networks will deny your application outright if they can't get( y: A1 ~& F3 R( P& k
you on the phone.
3 H' V2 I/ g: F" f2 o9 NOften, the person who does your phone interview will actually become your affiliate manager after c" r+ z6 a) L x& m6 U3 |
you get accepted, so it's a good time to put your best food forward.
, M) j6 d# C+ p$ H# U4 \You might not relish at the idea of someone grilling you about your internet marketing methods over
& z Z2 l# u% e7 C6 E. E {the phone, but trust me, this part is critical. Have answers in mind for the questions:$ P2 ] `6 h/ t$ a" _5 H' ` L; F
What methods do you use to market offers?2 F! _: n( `8 Q4 T' c* e
Do you already have a website you will be using?' x1 \1 p- D: Y! y0 x4 ^; Q* q
How much is your advertising budget?
& v! K; S, m9 p3 D' i kWhat other networks are you a member of?1 o; e& f$ [ ?
Who are your affiliate managers at these networks?4 x/ p( ~7 g2 K k+ J+ w& j1 X5 o
Do you use social media (Facebook, twitter, etc.) to market offers?) Q* J$ c, u# w
How much traffic can you drive?
1 `) a: y8 y7 O4 v% H n& I, GDo you have a personal recommendation from anyone who is already a member?
) p, T; N* H+ F* p* OOnce you provide satisfactory answers to these questions, the network will approve or deny your
$ _1 A. H( o' H1 g2 e3 x9 h- Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 l! a" B5 R3 v5 U& G6 A# i" Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& B' d g- F2 Y& h; O I' x8 Sfor the network can be helpful.
R6 o" J& J, c5 H2 Q7 \- L4 ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- ]3 S$ F; a5 C, J5 T8 a3 GSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; R% N; X7 |% U7 h! A# ]owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( L' Y% ?5 m V( ?/ j# J* D
people can open a lot of doors as far as networks are concerned.
' B" i3 j. Y+ h2 ~& @6 l( @After You Join a CPA Network. M9 G( I$ Z1 b! \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* O' T- R( ?5 u3 |and make an attempt to get to know them a little bit.9 w3 t. g9 Z0 q! P7 g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- u, k3 | a' wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
% O0 U3 @" |& E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( V' t$ q5 }7 }: J# alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout, K Z$ n9 k' D. Y z7 I' @3 k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 @1 W: F' g5 G% s' \0 h* t) Temail.* X2 i) s- T) j9 g% L
For more helpful info about dealing with affiliate managers, check out:- r# ^( m; U& ~- K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% y! l! R5 x5 E$ M( g8 i Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 {: Y/ b" W: n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 E4 e, `' T' k; t# N
Set Up Web Hosting: y" l# O4 v/ r" W. `6 N _
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 P, G/ j1 I( [. J" c/ G: i8 |about internet hosting. In general, you get what you pay for with hosting. When you use a shared
- l9 M" r) U+ `- A9 E4 T# chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& Z$ d3 A1 Q p# [/ {
whoever else is on the same server as you.
' g. f8 @* U. @" m) ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast v& ]6 ^5 H3 `( j0 y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- i z. k- |& n5 Z8 ~ t$ h% k* eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 g5 f4 P' I2 |( s' u3 W2 P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- u' N, T' X2 U/ `3 A, [( p
house full of roommates (hosting customers).
; K5 g ~9 ]4 E) Q4 T; W; IIn shared hosting, this is like having roommates where everyone has no specific designated area inside. |; @: y# w3 D' l' G) q5 V- C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
; l# ^8 c. v l# G1 j7 @fit.( d9 m) M2 z3 U7 o: R% z$ K% ?. F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ \, d8 f$ Z% }1 |# `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) s9 D+ y1 |3 V+ Jtheir food. Everyone else's food in the house has less space to take advantage of.
8 p0 d- B+ z- ^1 Q) lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 r% H1 b3 {5 c
any type of hosting this is a bad thing, and especially while running PPV traffic.- \7 z1 J$ E) c5 J& T6 Z; _% R
In the case of a virtual private server (VPS), everyone in the house has their own designated space+ C- A C+ l; M# q6 r0 j6 b5 d0 s3 R9 R
inside the fridge to put their food, and other roommates can't come into that space. The server is( F3 b+ }- L: l6 i8 R' E
partitioned, so that each customer can only use a specific amount of resources at any given time.+ h, c5 l X+ b8 p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( u3 i1 t. j0 ]2 Abelong to you and no one else can use up those resources. This makes it possible to serve much more
9 p4 S( ^# Q5 T" d7 E. l; [traffic, faster.5 A6 r# z, c1 ^ p9 V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ ^! }5 `& G H8 t9 R n1 eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ p& b" G) S& m+ qhere:
4 D% Z' [3 ?( t. hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, G4 b: b% ]/ o) l& L+ u
VPS&highlight=hosting
) f8 q u' Y0 g1 v! P. o3 X# x: zDedicated-Hosting-vs Shared-Hosting
4 K3 t* f6 e# m4 ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ B( X( K% I- a4 E- ~3 ?Hosting...Your-thoughts
& z6 }4 I+ o4 w0 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) M) C" |" v4 t. V3 V. EHosting Providers for PPV
8 Y; p& L% Y# ~! x# ~1 MBeyond Hosting
4 {- u# Z, ^6 o h7 N! Hhttp://beyondhosting.net/
0 h7 Y$ f6 r3 o1 SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ N/ C2 ?4 {: o- K+ Q+ I) F& ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% y5 W$ l% G. N5 bdirect linking with PPV. Also, these guys provide great support., |( P0 v8 L6 w- I
Prosper202 Optimized Hosting- {3 Z! a" q! G1 I
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 y. `* k9 d: ~8 ~* fCPVLab Optimized Hosting
, K7 P: ^3 ~3 }6 ~3 ?http://beyondhosting.net/CPVLab-Hosting/
6 ~1 A- S* [ s* tDomain Names for PPV
W3 G& a# x2 M% A" o4 n+ ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% R u) x( ?$ s! {/ Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
, n& a8 g( k2 b1 c4 R) q; kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: u# o; c/ c! b" P$ h( n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,8 O# q' v. q% T# r, ~; G2 S( h
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a i* M- F& Z- T9 y
term or build a whole website.
. V" C- d: G3 M+ K: @0 D$ xAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ i* S9 I; \1 J9 u; y2 S7 _/ `tracking software on your domain. This is really important, because it is necessary to track your
2 J5 J7 M% s. ]1 qconversions down to keyword level so that you can optimize your campaigns. Without proper
$ x% \; D/ B0 k3 _; c% K! R& Ctracking, it is impossible to know what is working and what isn't.
8 v/ H0 x6 m! tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; K& A' R/ X4 F) C5 G: V& a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 \0 v3 v9 q) \! g) L
Prosper2020 Z! t4 L; [) {! _8 K0 g6 d7 `7 t3 p
http://prosper.tracking202.com/apps/& L3 B( r+ y: c1 V
CPV Lab. i/ v& X2 A/ h4 H
http://cpvlab.com/
: \3 q8 f' A! k; P/ _CPVLab Help Videos
, m6 K$ [+ f) {, Lhttp://ppvlab.com/oweiw/oiurw/vdm.htm9 u4 o8 j6 x+ N3 t, }& j# a
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 ?' W$ p( |5 A) F0 Sindustry standard.
$ @3 d3 Z# @" }. S6 f! ~2 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; w" ~# X; ^1 j! r8 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 ]# O0 @& g8 } \1 Z, c* ?
good support if you have problems with your installation.
6 \% U/ h6 M, G8 f# ? a# z$ vTracking 2021 `% S+ F( M' q* m2 v" P" }8 P) C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 Q. n. n* x1 C# m! ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 L' f2 |- c+ S1 Z8 z' p" g) zarea.
7 K8 b; X+ b5 b( dIf you choose this option, keep in mind that your tracking software, one of the most important parts of9 j- b9 b, l0 T8 k. M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( V: O d% @. O3 b* Qinterface, and their hosting.
7 N! X4 {7 d7 j: [Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: ~* B; w% H* @/ D% P/ }
and targets which you are bidding on. Leaving this up to chance in order to save money could/ g- p# Q. o- Y9 f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 H4 Z5 p+ ]- D' _' @, U
were using." L7 J# h4 D3 \ H8 U
Choose An Offer e, W' Z- p( U# p* a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ U" ` `' ~8 NLesson on Offer Selection
. t& ?$ U' i+ g( A5 ~- C3 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 F4 f9 x6 Y/ s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 B8 c- O, b5 a4 j" k
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 x" f, F- D6 I$ r. A+ }% t) s) m& s
LeadImpact as the traffic source." ^! w; C4 x0 A# I" N6 n* f
Now the best way to learn how to put all of this together is to just get started. For some variation in
% w8 h1 o; F; \2 jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 \2 K$ M4 @+ Q4 |: U
campaign.% f. d" g9 `2 h, B# g: H# w% U% J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" H) i, c! x; g S; T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' g3 B$ W5 k. T; E) I$ ^* F5 R. {# Ithat all traffic is accepted.
% o& [- k' R3 r# ~: RFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 j, A6 d' Y: [; J, _$ v
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 N( p. j( S: W* a" K. Vget creatives like banners or images specifically for the offer.
" d0 H, Q1 w" [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 M0 }5 a4 P" x! v3 gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ s6 n0 m4 h1 i8 m L* U7 ]( ~track my keywords. Without doing this, it isn't possible to see what's converting., Q) R4 g; A" O! h( C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' k# h6 t5 X8 h9 M, n6 M' M# y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) A) p, {1 z) l+ l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& I3 d" M. C* ]% }" { Nbottom of the page:2 p, H! l9 y3 |% c
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
* Q' ~5 A9 ^! bClick on the offer → pixels → Add a new pixel and this comes up:
( `' @) P$ m& t0 SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" W" ^8 K) ^- V5 Cfrom your software into the box that says 'Enter URL of image to load'. n* E0 u9 s0 l | D' F/ o; w
Once you do this, it should look like this:
3 O i# n: l: i6 \& F& g1 m0 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ d0 A2 V6 g' ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) o4 }$ M7 u" n1 N4 R
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 O- T% z/ \7 \/ m* RProsper or CPVLab.
/ b% Z7 J( H" }; A4 ?. ^+ o/ P' A* b+ k8 N5 F
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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