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PPV GUIDE [PPV新手入门][28页]$ c* _3 _( D9 u8 [ d6 K9 x
详细的请下载电子书！' d* S+ C0 q+ \
# f9 e0 \; a6 D2 }- C4 M% N, H8 Z6 x7 f5 ^8 p* |6 y4 ]
Newbie Guide
, I* J+ J% W9 r" I0 C% Q# @PPVPlaybook.com
1 i l3 B/ V; t! m8 V! t9 T- yTracy Shaffer3 u2 E1 _. u2 e! [- y
David Ford
: g* q8 D) E: W& s# Y( c# Z0 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 \/ G4 O& o, s" m7 h+ eGetting Your Mind Right to Start Affiliate Marketing
( R: ?( k J* p& R$ bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 Z$ @' z0 \* u5 P: o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 s6 B4 I8 r E4 W4 u6 b. W9 B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 w* {6 q# x7 O8 U. {with any success, these claims are laughable and far from the truth.
3 {! w+ y) t+ M# nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% Z8 K% ~) L! T+ g
flow management. The main benefits are the low barrier to entry compared to other businesses, and! y6 o _5 |+ [ A
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) l7 @, ?! v$ m) v# \. o/ N; eoverhead.
4 t5 b: h9 R V( H# |& {0 J$ bThe winners in this business are the ones with persistence when nothing works, who know there's% c/ u/ m. B+ M) j% o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% B7 [8 I* y+ I% A7 L0 Q# B# T
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 x: a! g8 D" e4 {: _+ @) u+ O! fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: V# c: ^) ^6 `" X& l ^3 G
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 r' @- c- }) i5 I( D8 d0 Wlearning experience available to anyone with a few hundred bucks and the ability to open an
/ ~: L3 w/ s# h8 I( W1 Jadvertising account.. [# D$ K5 ~( u: W+ P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" m7 |( S6 b+ C+ H" Q6 _. j( `- | pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" C: z% g' m; R' T8 `& D
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) [2 j3 Z6 ~, T: i7 U# D N0 a4 q4 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 o9 H# [( O% ~! X- z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& I" w! z, ?; L/ q# }8 Y/ G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 [9 }* k+ [, |7 c0 T
started building.. C. T0 U9 u8 {$ B) @
Things you need to get started:3 Y8 b: ~& G6 `8 D, B# Q1 ~- A/ ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 H$ X. ? p& w! \4 E \% u2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) D" {* X# F% r% Y0 S/ d
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 k/ o) ]: |: ?. ]
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' ^0 Q0 I2 U) T! G/ m
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& Y& [. h: U1 _0 j9 }0 _with PPV.1 ^" ?0 l6 t1 q7 q# d
Basic Getting Started Definitions7 S- a, d$ k, u7 Q7 D, b( x
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 Y) \ d3 ~- M2 o& m( h+ daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# c4 A( q$ {7 A5 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' ]5 k, Q/ H* K$ q6 }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 Z9 r0 V0 V6 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; k$ @3 N+ P8 ^2 b& h4 p5 a
receives a commission on that product. An example would be the Amazon.com Associates program,8 k# A! p! X6 P( z/ d
Comission Junction or Clickbank.
& n/ b6 Q0 @1 r. Q" O; W$ s: H. |. @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
u" _, q, _3 G: `an action like filling out a form, submitting their email address, signing up for a service or sometimes6 o0 Y; R7 ^# |& N( w R8 v. O
buying a product. An example would be Ads4Dough or Neverblue.
4 ^( P& O; S3 A2 B3 j: _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 z. |, O+ {" E# V
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% m8 e9 l# b B* m- ~related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, \& M" C" w) Dright from the start can really help you.
1 u% W7 I- d5 D( KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 l4 _5 G$ N0 P& ?4 g* p* zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ C' E$ \" K* P2 g& K' E
view, starting anywhere from .01 or .015." R+ ` Z' j" ?1 h
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 G9 C/ t/ C! w" s3 i& T, D* b: `companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* I+ W6 }: C5 w; N1 ~, V
MediaTraffic, and AdOn Network.2 A( ^# Z9 E S. t2 W, u" }- z
Don't popups get blocked by pop blocker software?
! G9 S/ f7 j9 P3 M! q; JNo. Popups are served in a new browser window as if the visitor had opened the new window
4 @. Q, Q( a" Z, M+ `( P3 \ N. bthemselves.
+ g, \; v; I% t+ M# R! o# gHow many popups get served to the visitor?
: N+ b; |$ ^! o$ @6 T1 ]The number of popups served varies depending on the PPV network. Some pop more frequently8 Q1 o- V3 V9 w0 n; I- E: M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 S* M ?6 W) q
serving this kind of advertising, so they have to toe the line between keeping their software/ N; v+ j2 @+ }. z2 L$ E3 t
downloaded and still making a profit.2 Q' u/ A/ A$ P3 S
Isn't this type of software bad? Why would anyone keep it on their computer?! R4 j% K2 \8 |- w" _& i6 h
No, this type of software doesn't harm the user's computer.' {4 G( u4 L8 ?, P3 b. i: [: E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- @7 C1 y2 b3 q5 v" |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so7 E9 r& y* Q+ K I( v/ P
that they can continue to have access to the incentive.; e0 f6 Z- [" g& A5 B3 v* L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: f0 |% B! _, A* e8 k
How to Get Accepted into a CPA Network7 B' B6 l; q) `7 J! |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 o" l& t* N5 ^: G9 }3 e$ b" v
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& w/ J6 {( H1 Y7 ~4 M* @$ Bdifferent networks.
6 f3 j6 d4 \; V8 s6 aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)( ?- i1 Z2 `0 ~9 G9 C) ^
application and be as specific as possible about your promotion methods. Usually some time after
& F/ K+ ~1 I v3 Breceiving your application, the company will call to interview you. The phone interview is a critical
# x" ~) _& s- @; Q: Opart of the application process, and most networks will deny your application outright if they can't get
6 ^/ Q! D, H- X7 p- iyou on the phone., X; n$ X2 L3 j) B- H
Often, the person who does your phone interview will actually become your affiliate manager after
+ O2 i. u# ^0 j! n! I( {you get accepted, so it's a good time to put your best food forward.8 k' m9 V6 s; r1 T
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ ]1 D g C V3 ]: [the phone, but trust me, this part is critical. Have answers in mind for the questions:7 Q) p1 j; R2 l. y1 d& v5 o8 F
What methods do you use to market offers?# U3 C+ Q$ c0 u" u5 j* T
Do you already have a website you will be using?, @! t/ m' y' i7 Z1 @
How much is your advertising budget?
$ i* `) Y8 w% }What other networks are you a member of?& o' I0 a. H0 U: V( b
Who are your affiliate managers at these networks?
( O: n, F" V; _5 M2 yDo you use social media (Facebook, twitter, etc.) to market offers?
5 f' t) f; E1 K; `How much traffic can you drive?( d5 Z# k, f) G- o( C Y
Do you have a personal recommendation from anyone who is already a member?( c' S* h% W' J3 Y% f) Q) f
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 Y+ Y, L- r3 j0 j1 `application. If you get denied, just keep applying or call someone on the phone and try again. Be, a% \: `$ o. v- @7 w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 Z7 D) Q7 g f4 I" Cfor the network can be helpful.
5 O/ y- f& s% y+ v7 gTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, i. I" L+ K* j d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: U' T+ c) g# o$ i, M1 ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. m2 q Q1 e& @. J
people can open a lot of doors as far as networks are concerned.( w. b; Q9 R* G! h9 z* `! R& T' S
After You Join a CPA Network" v* ?# e5 N8 T( U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# A" m: Y& r& G/ Land make an attempt to get to know them a little bit.* K3 H9 u6 d' @5 ]9 V- h6 Z! |
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ j1 x( T- T" L: U, x$ d8 |weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 o# J9 ?; P. v$ b3 h' W n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 K4 L e2 y2 r" W0 a8 l' `9 \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( ^1 S2 }2 D; e8 \; x+ Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& p$ s \, Z ^2 u9 H3 p# ~) N
email.$ J2 B/ H+ i2 |
For more helpful info about dealing with affiliate managers, check out:4 E9 L+ x+ A3 X
http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 b7 t2 v$ k- f% I7 x" {
http://www.mrgreen.am/affiliate- ... iate-managers-want/& w6 U/ R) ~5 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" R) o; M5 b8 ?5 Q0 x n! a
Set Up Web Hosting
) Q7 P7 H$ \0 I5 [% u! a2 ?5 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 s& R# c5 b& V1 y& u) _, g, e% O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) D! ]1 \( ?" N/ o, B' y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" m: e3 I/ t( n# W$ |: I0 ]whoever else is on the same server as you. x5 J, |; R, F# u7 Q' @( X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% f6 }7 k$ ?/ W5 V% x
enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 u4 @ I7 g7 A6 w# yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, \0 M- r+ T6 C9 u/ yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 B! K* O& m+ P% ~$ e4 ~house full of roommates (hosting customers)." }9 d& Y# m, A# c6 g; s: [
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ Z/ u' _7 p0 Q6 dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ B2 [$ m/ ~: q5 }; y! P4 q3 i$ b
fit.0 z0 D2 s/ Y$ r& V: j3 k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 C6 B R; t2 X" _: r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 y& ~1 u/ D2 t: s/ O# mtheir food. Everyone else's food in the house has less space to take advantage of.* E7 S( q/ X( V0 ^
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' B/ ~1 B3 A5 d" U; |$ X* M
any type of hosting this is a bad thing, and especially while running PPV traffic.2 G3 f5 X3 g5 A4 m
In the case of a virtual private server (VPS), everyone in the house has their own designated space g; G& d& a+ U; ~3 B9 q# a" N
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 R) i& }; n1 Qpartitioned, so that each customer can only use a specific amount of resources at any given time.
& U' r' S4 a3 j2 S- U# L# _ QA dedicated server would be like having the whole fridge to yourself. All of the server's resources
: J$ E, J4 P9 E2 [9 B5 g% fbelong to you and no one else can use up those resources. This makes it possible to serve much more
8 B6 K0 {2 c% C0 y# i0 Ktraffic, faster.
8 t) S5 ^9 s1 o2 ] `0 YAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 u. R. F! A. r- tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
3 ^' s* o- e/ D# r7 }$ `1 \here:
( x+ l( y: M* V; |2 ?* ?. z8 |- D) g" q5 fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 u, Y+ `, L; gVPS&highlight=hosting' V1 t8 E; ?' y; P4 R+ I
Dedicated-Hosting-vs Shared-Hosting f! L3 K) ?7 d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: m: r, [$ C5 m, f6 P" WHosting...Your-thoughts$ `: l& W' v# ~7 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; L! q" B( G$ E/ H; | x; IHosting Providers for PPV
; J2 T: R' U% Y" {: u/ S; v; GBeyond Hosting
6 Q3 x; ]" {; V$ r, ahttp://beyondhosting.net/
9 V' L h2 M! r7 y* M% \) L2 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ }! x6 j% W) I2 l4 vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( z3 ^' _5 k" m) x% N
direct linking with PPV. Also, these guys provide great support.
' V5 N4 z" {8 M, k0 e9 `Prosper202 Optimized Hosting4 u: z5 X7 L/ ~
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
u2 H2 o: F6 X2 a9 U* TCPVLab Optimized Hosting
, i. z. g* o; mhttp://beyondhosting.net/CPVLab-Hosting/
1 j3 S4 C( w- \Domain Names for PPV4 Y" E( h7 `" x w- p9 p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 ~/ T8 `5 H- M5 `' n, Xwhere you're going to host your tracking software and your landing pages if you decide to make them.
n3 \, E% P8 OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. F* {# A5 g+ g, R/ q. a( S5 ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ @5 x5 ]2 A2 Z3 A5 a% {3 s, b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 P5 I7 h9 w* q3 L& ]: ^ Iterm or build a whole website./ O e1 R }9 w+ L% o7 I
After you buy hosting, a domain and get those all attached to each other, the next step is to install, D* @$ c7 I/ z7 i1 p
tracking software on your domain. This is really important, because it is necessary to track your
0 N+ H/ Q8 _8 Lconversions down to keyword level so that you can optimize your campaigns. Without proper3 m0 `/ r0 x% u3 v6 s
tracking, it is impossible to know what is working and what isn't. @0 o$ \+ z1 u4 ]0 D, _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
}, q$ A' x8 V% e. K! Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ F: v2 C6 c- L1 X3 O: a2 y! B
Prosper202
4 N$ ^/ L9 x8 ?8 z- O7 T% ?8 yhttp://prosper.tracking202.com/apps/
1 Q q8 y8 i# R' H( ACPV Lab
5 v6 w8 V4 T1 O R" T( K! xhttp://cpvlab.com/0 S# T/ k* }& C+ l8 F1 x) Q- ~
CPVLab Help Videos1 _, L# J' R: z! K; i! i
http://ppvlab.com/oweiw/oiurw/vdm.htm6 _8 {& {7 a: {% z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: b& r; `2 D8 C. t1 [3 uindustry standard." Q1 o: G \$ }! a. ^' H5 T B4 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' `. g4 k5 j7 L* q: ?CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* r& U1 A7 [$ b: z) l7 _4 a; a: k
good support if you have problems with your installation.
* N2 D' X: {8 S% h' g5 o" B; F) pTracking 202
5 b M4 O0 c" E W2 I' [2 E4 \% ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 ?8 g" d' g' N/ `# Y9 K$ S+ `$ z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 V' ^8 S4 a# P& H2 ~' h1 b
area.
5 ~# I6 ?- k8 L' \If you choose this option, keep in mind that your tracking software, one of the most important parts of1 x4 M) r7 n! J1 P# |- F! Q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 H- g1 [8 w ?! J
interface, and their hosting. T% k' O. W/ _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 C. P, `. z3 F3 _" w
and targets which you are bidding on. Leaving this up to chance in order to save money could, C; `1 i* N2 D0 v3 n" a: Y: f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 T. R7 b2 { V* y* W2 Awere using.
) r6 E" k! Y* U6 O0 TChoose An Offer
! ?& ^) ^7 W+ F r$ p6 _0 r2 BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ H& A) P7 d7 R& g
Lesson on Offer Selection
( x" o _3 x i w1 D' I o. d# Zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 X% ^2 ~9 L5 ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. p; |6 @) [9 k( b3 r O% @
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 l% ~, e" ~7 ELeadImpact as the traffic source.$ j6 J) V6 v1 i; k5 A6 Z
Now the best way to learn how to put all of this together is to just get started. For some variation in7 F$ t6 Z+ P! |) I# b- q' I) Q) w
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 D8 f' l: O# G' x" h% a
campaign., c- e% T9 z( o/ h: B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 s5 D" }& I3 G" I8 k/ m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 }) g' m- t: f* b# U8 Z' o
that all traffic is accepted.
, D Q& N9 ~2 S3 ]5 jFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# Q6 V! p) W# g6 z; G0 J2 NThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 a0 H$ q5 c2 P& Y, i: |" u
get creatives like banners or images specifically for the offer.: I5 M7 O7 p! s1 ~- ?( q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ N) J2 Z* A. d c$ t. V" l+ e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 T/ c5 o0 ?6 B
track my keywords. Without doing this, it isn't possible to see what's converting.
6 b3 r# A$ S$ g j* M$ V& T- n9 sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 `6 M, U/ y( D) m- K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ _- B0 B3 y2 g# L/ [% ?
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, n" k/ W" q$ j y' L6 fbottom of the page:$ ^" T/ t: Y+ e6 A+ U, e2 l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 B" O* ?; M/ ~% \& l9 F7 t
Click on the offer → pixels → Add a new pixel and this comes up:
7 A) J6 i4 b) {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- u* ?3 {, r) j/ D. c/ Q% E
from your software into the box that says 'Enter URL of image to load'.7 m8 F& ~6 B! \
Once you do this, it should look like this:
; z9 n3 \$ z1 V) B% E% Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 n8 A4 |$ E5 t! ]! Y2 B* a) n8 [" O" c+ c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ N: W3 O& H+ j {* q8 yNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ i2 r6 Y' g# u2 V3 z& I
Prosper or CPVLab., n/ Y% `: `# w2 B0 i
) F: _* p0 Q- |4 U3 `. s4 x, c |
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