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PPV GUIDE [PPV新手入门][28页]/ z* ]' H. u" Y- ~
详细的请下载电子书！1 Z: ] d. k H
, c6 D- n7 Y: I
' d, U. g4 Q. h2 G9 b( K+ M5 y2 \7 yNewbie Guide
1 i+ L1 b; j- ~& i: ~0 \PPVPlaybook.com
0 Q/ O( i* ^0 K9 zTracy Shaffer
( m5 L, i7 B* w' O; [David Ford
: I7 F% ~$ {2 R( ^% x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ O" l1 I* [0 F7 }1 d0 V0 x$ y
Getting Your Mind Right to Start Affiliate Marketing
& ]2 g9 u0 o9 U" t* ^% ]) VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! }1 c- p) ^: x+ x& Q$ H Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 d9 p5 \" q: d. f: O! u! f/ Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
~. x% W/ F8 q; rwith any success, these claims are laughable and far from the truth.- K! A2 p6 z8 P) y8 i( C t2 A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! K) a9 K! T! @
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 V# _' G2 [; o5 D+ o4 X& k
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. e5 v# j/ v1 A% Boverhead.
+ I# d$ s' P7 y+ E* CThe winners in this business are the ones with persistence when nothing works, who know there's
4 b' P$ S3 P. l" M6 a$ Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 c' s) t; K) F# nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& P( I1 f/ V. r4 R- |( R3 Q; p% g/ K' bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 @& U2 g; c) P3 }' t8 n$ n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 f) s* L- T, a1 L) L- q/ qlearning experience available to anyone with a few hundred bucks and the ability to open an
1 q* }/ O* u) \% I& Ladvertising account.
( ~ h" J" I! {+ Y. ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business5 x; z& N+ @# F: z+ X$ M0 p
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 o8 r% U9 x% c3 `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 i9 C: O/ ?: e+ R9 a4 G( ^3 r
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- o" \. \+ U, D% l& J7 AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ U1 x: [0 C' k* y1 L% `/ u( M% h' pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* M& o( M5 ~- _% S( T) `
started building.0 J, O) G7 V" f! z
Things you need to get started:" I+ i& p4 C5 C9 i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* H0 b% r0 n% M# n3 h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 [8 k8 |0 S+ S' G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" ~8 U5 h% j5 n4 _- y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 w( ~% ~8 h% Z( @+ q. Q9 W8 uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 C6 d+ Y6 G1 x; I. H% Ywith PPV.
3 N9 q5 K+ f1 U, q/ w# l# y: RBasic Getting Started Definitions
$ Q! t' c. u3 |: I; b5 k9 fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 A2 O# r+ O7 `8 v& T0 t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( [ |# M. }2 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* [; W- K& H$ z$ X5 E1 b$ R) |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 t) J3 m& S, f6 B
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ o8 `: W; B8 t
receives a commission on that product. An example would be the Amazon.com Associates program,
; B5 L8 h1 C/ ~" Y# A( LComission Junction or Clickbank.
& I! }; V& ^: Q$ w4 G, RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 G N, E# \/ d7 \1 p3 F
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 e h: Z" f; u2 W4 P6 M( Jbuying a product. An example would be Ads4Dough or Neverblue.
7 o2 ~% C3 v* j& g! xAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 s3 d4 v2 G; a$ K' G$ |. [$ e$ R
account, getting the affiliate approved for offers, bumping payouts and just about everything else
e0 \# U3 k+ `% ~$ Drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! U% w* ~/ m T
right from the start can really help you.2 Q3 p3 L" W7 q! |6 `+ D E4 }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 h3 C; C6 f4 F- Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per( C9 U J' i4 v
view, starting anywhere from .01 or .015.
9 M( P1 d" j) q- r" D9 m! n! y% }In order to use this type of internet traffic, the affiliate can sign up with a number of different$ S; b9 |% w5 Z' g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& e: Q/ L% P/ p2 f$ V6 A' ~
MediaTraffic, and AdOn Network.
7 V8 ?" A! a. l- ^Don't popups get blocked by pop blocker software? V G" G8 J. X; x' {% e3 j
No. Popups are served in a new browser window as if the visitor had opened the new window
) _* U, F" r7 ?# G3 Nthemselves.0 S( a- \. G* q- U+ t+ Z* }% [/ o
How many popups get served to the visitor?
; R# @! z3 a7 Q5 v' c- NThe number of popups served varies depending on the PPV network. Some pop more frequently
* t6 ~' d6 b, {% p. n; p8 D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! }4 I/ Z3 I s9 L3 [serving this kind of advertising, so they have to toe the line between keeping their software- G/ a' B- Q! e3 ]! @( V
downloaded and still making a profit.9 F; C1 R% A) `& Q% K h7 V
Isn't this type of software bad? Why would anyone keep it on their computer?. A0 k% R: F8 z% P4 a
No, this type of software doesn't harm the user's computer.: i/ E4 p# x. T$ g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% N" z2 g' x% v! B0 x+ m% |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( N2 K6 ]: m( e7 B; i
that they can continue to have access to the incentive.# s. P! \ m) ^4 `1 l/ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 a e9 Z- C7 P( D& P/ }% k% Z
How to Get Accepted into a CPA Network
6 g/ j! ^- Q: U& ]In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* }. X9 _2 G: M0 Ato start looking for networks is Offervault which lists offers and lets you compare payouts across. u* w% j, j) d; C/ N
different networks.
4 B4 A% I1 X' G9 yOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 {0 B c+ g- @8 c, X( w* Y1 b
application and be as specific as possible about your promotion methods. Usually some time after( z* f, k) d5 s
receiving your application, the company will call to interview you. The phone interview is a critical
! Q% T; F. } \6 n4 H- ypart of the application process, and most networks will deny your application outright if they can't get8 ~1 R5 K/ s4 _, F2 h1 s7 U
you on the phone.8 `% ~) A1 a D: Z: }$ C z5 G% @
Often, the person who does your phone interview will actually become your affiliate manager after+ C- y/ e* p' d" d- N5 E% Q# C
you get accepted, so it's a good time to put your best food forward." p4 G* K) f# K% a
You might not relish at the idea of someone grilling you about your internet marketing methods over
) T+ n8 B/ J1 athe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 \ F/ V% V; w ~/ w8 GWhat methods do you use to market offers?" s; I, T& L2 A/ e8 o4 M5 @
Do you already have a website you will be using?
O/ v& [0 {2 c* S# X0 F0 A; dHow much is your advertising budget?3 E# v T; ]+ Z: W& l- C4 F
What other networks are you a member of?
8 t4 h1 R/ B s: i% F4 ?* C' uWho are your affiliate managers at these networks?
# `; M, j. ?; b$ TDo you use social media (Facebook, twitter, etc.) to market offers?
# d% Z) r5 j S" e# \ Y* |How much traffic can you drive?
- X/ ?" y9 s' K. r. ?; ODo you have a personal recommendation from anyone who is already a member?
V% b6 O! i; d Z; B" OOnce you provide satisfactory answers to these questions, the network will approve or deny your* {- o- F1 _% }8 B1 G! E
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& d2 i1 Z, w0 \/ Z! ^& tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* z( G2 v- }, f4 e* l/ H9 P2 m+ g
for the network can be helpful.+ e) k& J* R: q& K" E5 m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' g% ~9 H5 s! T4 E; vSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 J) E& X: {7 }/ j6 J' {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ |% B3 h( |; m1 g9 m; E
people can open a lot of doors as far as networks are concerned.2 Y# A5 x+ n7 t8 f' K
After You Join a CPA Network
# N: E% k$ i6 Z+ b5 W0 A% FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 W/ ?. I+ d1 ?3 ~- b
and make an attempt to get to know them a little bit.( \ J+ x; @9 Y$ E& r1 ^( N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 L$ O! a2 s* ~! s3 d% \weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 p% \/ `4 k0 g- s7 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) j$ m4 w; c( H; i$ W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout P, P- i$ W& ~! c
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" ^) Y& H1 y+ Femail.
; y; w! f" ], _For more helpful info about dealing with affiliate managers, check out:
) q8 ~, R/ R. p: t; a7 Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ E d+ q1 e$ O( ?& O
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ h$ {; R0 ?- W& l& V- S7 ]2 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ j% L8 F& W) O, B, ^% O$ eSet Up Web Hosting
2 i" D1 c! o( p6 g: \9 M8 O, rGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# e7 C4 O1 g( v/ tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 ?" |8 V; X) |+ ~; Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
z" P& q4 R- ~$ V+ Twhoever else is on the same server as you.
/ I2 ?2 u1 G% G- b4 aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 h4 L( }/ H' _& b4 ~enough that the visitor can't close the window before your pop up is even shown. You have about 3
' b% ?( e& o" r9 ]+ f( Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; U$ g% h2 V' u. Y: G4 D, r
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ P1 A0 M& b0 w
house full of roommates (hosting customers).
3 u6 d" X1 X; ~0 L' I+ |- q. q, GIn shared hosting, this is like having roommates where everyone has no specific designated area inside1 L" E! Y6 w) i% ]: X
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 g& X2 L6 N- v) p; o9 lfit.
' ]# _! T# d. F. Z( K0 [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 y; H+ U/ T- K% L& O* w9 Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 a: [! z+ `0 G! H' C5 Btheir food. Everyone else's food in the house has less space to take advantage of.) m: H: M" r! i7 A4 w: ^
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; y* K4 G ]# ^( d) z
any type of hosting this is a bad thing, and especially while running PPV traffic.. z/ I2 {. y2 A6 X8 J
In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ ]! m1 H/ c, x# {6 D7 o" Ainside the fridge to put their food, and other roommates can't come into that space. The server is
& a9 i, ?! {% O; H- spartitioned, so that each customer can only use a specific amount of resources at any given time.8 q3 p- s5 W0 Q' ^" M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 J; a. m5 w6 V) b5 R# j9 K8 P% vbelong to you and no one else can use up those resources. This makes it possible to serve much more) |" u6 X2 {% m! |7 S" L/ K* X. u' B
traffic, faster.; L. W& d6 ?+ H8 ]1 M) d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ d( h) _& E2 D+ y& u5 C
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 M: f+ o2 y( k" a3 S* Jhere:( V5 ^1 P) V, }: S+ x) i; Q/ o
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 Z& L$ {5 h# ~ i4 \/ AVPS&highlight=hosting- \+ b9 U# u- U5 \9 |
Dedicated-Hosting-vs Shared-Hosting
# d: G: x$ n5 m; N* C! P% Chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 Q& w ^5 \7 u: K/ E
Hosting...Your-thoughts
( ?$ S. L, P0 Z+ t3 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' B/ S" f! u7 _$ y- P: v
Hosting Providers for PPV( Z) F4 o; S8 s l# C
Beyond Hosting: ~( x. j1 s( x0 j
http://beyondhosting.net/
7 Y. }( l2 A# T8 i* |With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 i4 q/ q# x- k* Y! Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when U2 Y1 {' ~$ i9 L1 v# M7 Z! A
direct linking with PPV. Also, these guys provide great support.+ L& }1 W( W) O% M# {
Prosper202 Optimized Hosting
$ w- P/ I9 M. l& D7 Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 Y+ p! y6 P! L5 }( wCPVLab Optimized Hosting7 @" v& o5 b. V9 K' l5 D# Z# {; d; h
http://beyondhosting.net/CPVLab-Hosting/' A0 H$ \) i4 X% v6 I$ ?* C4 c9 _" Z
Domain Names for PPV8 s1 ]7 g6 h v" X e- B+ Q4 j
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 @- M- p* P! s/ M) r
where you're going to host your tracking software and your landing pages if you decide to make them., M8 k" n9 N, f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ r4 a0 `1 m, b4 Z# T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ i. b7 Y- ]6 j4 ^$ l D" f- n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# v2 R, ]/ L/ h) K Tterm or build a whole website.
, c/ _$ t: ^2 C, [/ KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ c7 A! P; T( ?tracking software on your domain. This is really important, because it is necessary to track your
; p" ^8 a' A5 v1 oconversions down to keyword level so that you can optimize your campaigns. Without proper
! Z. Q9 n: Z3 J& atracking, it is impossible to know what is working and what isn't.
1 L) U4 p7 L- W2 ~5 x1 V: JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% c: Q5 F& I) Z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 }9 [* {- J* N) }7 N( m$ [" k
Prosper202
7 X" Y R; r$ ^http://prosper.tracking202.com/apps/2 m, L! } K4 p1 v7 I. `
CPV Lab! }6 P/ r! g6 m9 A0 D
http://cpvlab.com/
: o$ ?* d9 \2 X8 b) q" f0 V/ n/ |CPVLab Help Videos
8 D5 _1 J c/ m2 u* D5 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ Q- T/ P" u# ^4 bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 l4 q9 O" J- vindustry standard., o$ b' L* G( ~; D6 a/ V1 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, G; H* C Z; R; t
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 z( R- @& X6 E: d$ ^0 x
good support if you have problems with your installation.
, ~& X4 h+ `5 U( j/ a% o$ UTracking 202( w. u( Z4 {) A, } @+ Q4 U
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# v4 @8 w8 e& D( n+ V4 M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- D4 n& x! M- o& P! Aarea.
+ n ?8 L q- ~: Q: s) O- YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 N0 u7 m, s6 e5 c- C4 Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 [- f+ n4 Q Q) D5 J
interface, and their hosting.
$ T# ]8 O- c) n* x$ |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ }0 W6 Q4 t1 E( v2 eand targets which you are bidding on. Leaving this up to chance in order to save money could M; L6 T/ T6 f4 ?* S( [3 E, ?5 |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 o; K6 Z3 s( k/ t( uwere using.
, J/ \/ H# x3 c$ X; @, _" xChoose An Offer+ X4 @% R4 z( b# Y/ v# y7 U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* L4 J: B/ C$ F9 e' s1 a: W. n) }5 Q
Lesson on Offer Selection% u) W7 `5 _& N6 L% P6 z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 M, u7 r) T/ z$ U9 J9 t( E2 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' ?& ]/ ]9 E4 S2 }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 m2 c. n( t4 r! X; \/ ?4 _' e
LeadImpact as the traffic source.; K/ @* Y3 Z* _$ [+ V6 j$ T A7 E
Now the best way to learn how to put all of this together is to just get started. For some variation in5 n$ }- {( D2 T" R( c5 f
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 t# \# Y2 z8 `7 }campaign.1 R3 E9 ~% _" P/ P2 e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* ^' T G) e+ h* C ^page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 v+ `0 B% M9 [& L7 n3 D# xthat all traffic is accepted.
+ W+ R" ~' S" F. \- p* mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 v2 x' k, e* m8 ]* b. p7 N+ H" e5 F" j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* n, y: [/ o& e; p7 ~$ b1 G8 `1 r
get creatives like banners or images specifically for the offer.
- u- z; s2 S, U% X- Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ r! N0 I& E$ PBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& ]% b k% S- Z. D* O8 H: k
track my keywords. Without doing this, it isn't possible to see what's converting.
. \: q9 x. v, a6 K% |$ G7 C( iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 d8 M) M% u: H6 ^2 m5 V' j" s6 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 z9 x, ?; ~( |' eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the C& T p7 m# ?# |3 j5 s
bottom of the page:- ]$ q7 l7 n8 N i0 `8 f; k5 h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.3 M. j( _# y2 J3 M* J
Click on the offer → pixels → Add a new pixel and this comes up:* x/ r0 ~5 h( r6 Y* n
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL h. u; B0 g5 ~( q& u; u8 ?
from your software into the box that says 'Enter URL of image to load'.0 Q& {# H) y2 [& d5 }, N
Once you do this, it should look like this:2 C3 K; w8 S* M% R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: L$ \( O( ^4 Z# G) PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 x& y3 W3 z6 Y/ ?- G/ FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 i" l! O, U$ l* g8 O& s
Prosper or CPVLab.
/ q1 `3 z/ G0 n$ o! C6 Q0 S, K
& E: {+ n8 M0 _1 S, ^1 K |
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