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PPV GUIDE [PPV新手入门][28页]% K- x: O& }) d- h. F3 O/ C
详细的请下载电子书！
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, ?6 v9 \/ L" N3 S. O& ]- l3 j( \, T u# }+ F
Newbie Guide; p' `" X' E" H- l/ T a
PPVPlaybook.com
! Y0 R& ]1 N- E5 O! ]* ATracy Shaffer- ?6 U0 t9 V: |) j/ l
David Ford
2 h- }" a* t- A! {: v) L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
M) g6 S* v% X8 @7 N! h1 _( IGetting Your Mind Right to Start Affiliate Marketing
3 W0 c+ d( Q# rThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ ]3 d* l* A- h7 Q5 O% x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- @: n! K, R' \# [: k) ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* [5 ^: W2 B; X4 Y
with any success, these claims are laughable and far from the truth.
" M/ ]2 d6 O$ G/ @9 ]8 S- NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: \" d0 p0 U! X* L$ p8 t
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ O6 R6 }% X2 K- O2 y" m* C& I9 j
the ability for a marketer to be a one person shop and make an incredible amount of money with low
8 L7 s+ ^3 y2 l4 Roverhead.% i, X( l( \9 I" U8 x
The winners in this business are the ones with persistence when nothing works, who know there's
2 Y* g! ~" ^' w* u, k# b; u6 ?6 splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# W, v9 H, A3 ?1 N5 Y+ t7 |The cold hard reality is this: virtually everything in the space is changeable, what worked today can8 m. h3 o' ?+ D; g0 E
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" H {- n3 }6 A/ g* _3 C# Z r& DMost of these things happen suddenly and without warning, and they all contribute to the amazing
% M ]) ~2 ]# y; {3 ]0 glearning experience available to anyone with a few hundred bucks and the ability to open an
2 R/ K" Z; S2 \& G- Xadvertising account.
* x0 O1 d3 k( rYour competitors are willing to work at this around the clock. This isn't a push button, instant business$ E% a$ B- S( Z/ T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- [# @- F# h& S6 o5 Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; j' j- ]8 \9 j+ b% d- k: Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' w7 _7 B- S" [+ a/ h. l' p8 y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 v, T/ A% J$ Y F7 E1 Y5 V! ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) T1 u+ q2 B! `' X
started building.
, Y/ L3 w% J3 `4 V6 X. I# cThings you need to get started:4 ]: O* G% F" _4 L# L: ]$ k5 N' v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ z) a& j% F1 M7 ?3 I2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 K, \8 \3 p$ L% V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ X" }6 E1 |' e L8 H
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) v6 o3 c' C6 u) l6 a9 F3 B) ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& f. |" _+ e6 Z/ y! [& U6 ?" Awith PPV.0 j% }2 H% V' f) a4 F: J
Basic Getting Started Definitions1 _4 C) ]. {) a z7 \5 O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 m8 e1 X) \6 d$ r- @* z, c
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- U) e' H! v9 V$ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 ^( L; A) y# A$ s9 K- Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 @' l& c- x! X4 ~" s$ v( Q. \/ BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ d$ }0 a) z p' i# L; L( wreceives a commission on that product. An example would be the Amazon.com Associates program,5 b8 ~/ u+ ~: t, o( ~ y! |
Comission Junction or Clickbank.- L! q% a( |" t
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- t& N: H1 E+ v7 L4 l0 G! a/ Z/ d, oan action like filling out a form, submitting their email address, signing up for a service or sometimes
# Y n2 G& B" U: H" G+ D1 @$ bbuying a product. An example would be Ads4Dough or Neverblue.& a$ k' F/ y' Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 T6 u) K1 g$ i# T, g$ e" G8 zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else& \; O3 ]7 n* G, K' s! y9 v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) Z$ M- U1 \0 P4 E7 ~. Q7 k5 B
right from the start can really help you.) F! E; E. V) m" f) \2 O
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. n. L% ?' A _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, q8 a J$ W5 G& k% o2 F8 d0 [
view, starting anywhere from .01 or .015.
& s5 k, D' d4 A& G6 W! A9 JIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 b4 K! y' q. B: n m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ N2 B3 \) A/ w6 B
MediaTraffic, and AdOn Network., r4 |5 r; G) W0 c" e
Don't popups get blocked by pop blocker software?
# H8 G" P, d0 D9 y' ?/ @' _1 oNo. Popups are served in a new browser window as if the visitor had opened the new window3 ~& Y4 r6 ~8 r( @' ]0 d
themselves.9 d. F$ G6 Y( v
How many popups get served to the visitor?
/ k0 G# U! G" W6 |' g5 P9 pThe number of popups served varies depending on the PPV network. Some pop more frequently7 F$ T! w! Y/ w( a2 ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) ~! v( n& W: [* P% w( aserving this kind of advertising, so they have to toe the line between keeping their software
; p6 j& l7 B7 C0 _3 gdownloaded and still making a profit.
9 R5 |6 C" j; R2 W, }Isn't this type of software bad? Why would anyone keep it on their computer?9 I+ T c4 v6 S, }5 ~% Z
No, this type of software doesn't harm the user's computer.! V1 `# |' \: c# r, j2 @3 D" s( ~
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 b1 T& E3 j" q7 z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, V8 p3 Q. }! d) y+ |% ]that they can continue to have access to the incentive.( K8 @& v$ X+ ]% q- \5 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 l9 m2 H7 c* B; C- P' T4 N3 ^
How to Get Accepted into a CPA Network' r0 H! ?+ Y4 {0 c! E# k! o1 M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; Y5 M& A2 K8 _/ wto start looking for networks is Offervault which lists offers and lets you compare payouts across. I6 i$ e) S' m
different networks.
9 v! r7 p3 \, C; {8 B% I8 |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 v7 H' }; D$ O; o, Yapplication and be as specific as possible about your promotion methods. Usually some time after1 K& Y6 `3 _! G- C- o: M
receiving your application, the company will call to interview you. The phone interview is a critical
7 V! ?5 a* ?) v3 m& W; [part of the application process, and most networks will deny your application outright if they can't get. Q3 p) q2 r& E' ]' I7 L
you on the phone.2 \7 D% x; m" T
Often, the person who does your phone interview will actually become your affiliate manager after: Z' S5 i$ O5 t- C# z4 R
you get accepted, so it's a good time to put your best food forward.3 k7 u( K) A9 g* R) [
You might not relish at the idea of someone grilling you about your internet marketing methods over
0 ]1 q2 ]3 W2 u# o: [the phone, but trust me, this part is critical. Have answers in mind for the questions:9 ?4 j5 I/ T/ H; O) x x1 z( P- h
What methods do you use to market offers?3 T5 s. _. K$ L ]4 @
Do you already have a website you will be using?
2 h4 |) A0 H7 `How much is your advertising budget?
% z& ^; j: m/ ~) DWhat other networks are you a member of?/ F( `5 T: i) Q8 n! b7 O
Who are your affiliate managers at these networks?" h8 J5 \0 d8 W7 _; H) z+ }& o
Do you use social media (Facebook, twitter, etc.) to market offers?4 r7 t6 g, _* U! o0 @ [
How much traffic can you drive?
8 L- x8 J' x' U( FDo you have a personal recommendation from anyone who is already a member?
5 H2 l% H0 l0 x: n7 HOnce you provide satisfactory answers to these questions, the network will approve or deny your
( D( e2 C/ V# }) Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
5 k8 J0 i7 G0 u" A- tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ S* j0 I( r' O7 A% X! R* Nfor the network can be helpful.2 C7 w% V' E3 N* p
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 b2 n5 D) O* R- `# P. G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 d9 E" R7 F4 f8 R& Y% a/ s, N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know [( n( B) A) X
people can open a lot of doors as far as networks are concerned.
& n8 w6 x7 V6 N/ n' oAfter You Join a CPA Network" q; R. N1 _* {, ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 h) }$ N( r' d/ m3 V& m* Y
and make an attempt to get to know them a little bit.2 S1 D; r; h# Q. s+ j' W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, y% F- l) ~$ vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 X. @2 i. [+ s! o) Q$ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 S& r$ ~. _$ i7 l/ k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ x1 M0 J R: g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! T3 F/ h) b/ ] Z0 O. d
email.
. C% g2 ?6 o0 [2 E! h( bFor more helpful info about dealing with affiliate managers, check out:
% X q! m# }' \/ khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 z0 t9 B, q% L; [& `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, R- O" n/ G, m2 m# h0 H O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* G9 S' _. ^" J6 Q0 a( R: _( ~- GSet Up Web Hosting8 d1 |- K7 B. P5 o7 C; E2 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said# ~6 ?& _- c( ?+ x' [# Y, u
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 \7 c# X( c3 ~8 `$ O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* i( F' t g6 e: g( R
whoever else is on the same server as you.9 V- L. }1 | }8 D5 g
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 A# s. m; q: _4 s* k6 q! ` ^6 R) } o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" E' h% P: W/ kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 ]0 Z4 ]6 t# V3 ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; `. x, I: L% m0 A5 H; N% i/ L
house full of roommates (hosting customers).' O) t% E& o I7 D% B; r
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 i8 D! }5 t: \- @/ E7 nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will e) s9 a9 E' k2 i, U8 w2 r t, X
fit.
( I) J7 J% p8 m2 |Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! f- B: l' r$ N0 E: N% j5 Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 A0 \' J& }2 C, e: M6 _# `) V \
their food. Everyone else's food in the house has less space to take advantage of.. n# T' X7 }# |2 R I( P) |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! x: M& d+ q. [" G
any type of hosting this is a bad thing, and especially while running PPV traffic.
# q/ n% ?" I6 G: E5 b% M4 |( QIn the case of a virtual private server (VPS), everyone in the house has their own designated space
8 A' m: |! Y( [* X8 b" F( `" d5 H+ ]inside the fridge to put their food, and other roommates can't come into that space. The server is
5 @: j7 h9 H; _9 A5 v, q8 Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
0 u& ?( q7 q5 c( i5 c0 x0 M5 q- nA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 n$ w0 N5 ~ h {: y- t" ?# R+ I
belong to you and no one else can use up those resources. This makes it possible to serve much more
( t0 y& N2 u; b8 ztraffic, faster.. r. p: {# g+ n0 J1 {* J5 ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 \- g# U3 K+ y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- m" i1 ]- ?% B/ W0 Y# }4 ?0 Chere:6 n% }/ U; U0 S! n
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ I* U6 Y$ j6 `0 a
VPS&highlight=hosting
[3 n G1 V: m& ~' R8 e( zDedicated-Hosting-vs Shared-Hosting y3 t. S% V5 Q/ ?% b: Q5 P
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
[3 h* U. A: B p7 AHosting...Your-thoughts
" b: T- {% B( t) s9 F, f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" t: [4 t1 i9 l: Z6 t9 r
Hosting Providers for PPV
8 Q H$ g/ T: CBeyond Hosting7 c! U" Y6 L l, R' |% |
http://beyondhosting.net/
$ {6 H+ H+ w7 MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 q( b& i7 A; ~4 e1 p) K1 Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- Q& K) M' V( Pdirect linking with PPV. Also, these guys provide great support.
" k' n* d/ l7 v; C+ @, W' ZProsper202 Optimized Hosting
8 L* @/ o& u- o% v. Y) E khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( ?/ A" p3 e8 p/ H5 c5 }% cCPVLab Optimized Hosting
# u6 J4 w8 k7 {" whttp://beyondhosting.net/CPVLab-Hosting/
4 ?- P* p4 \& B% O! H2 b5 B; K& p: ]+ rDomain Names for PPV2 |9 s) D8 ^* Q3 r0 I, I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ U+ x8 U" W8 b3 h9 ?" @9 f
where you're going to host your tracking software and your landing pages if you decide to make them.
, }/ y3 G9 k9 E# k+ iOftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 b( o$ M! k; S/ k6 P! n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 f( } ]3 b" s \' o
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ y1 {0 |, E& s( ^/ F! R
term or build a whole website.
; k x [# X8 H1 P# r* V+ B( jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
: ], ^! v5 c% X5 X3 stracking software on your domain. This is really important, because it is necessary to track your
8 z8 N! _5 f/ V0 Q/ fconversions down to keyword level so that you can optimize your campaigns. Without proper# \- N6 ~9 h- U4 o8 }, l; G! S' x+ E2 y
tracking, it is impossible to know what is working and what isn't.- A5 V$ j$ \+ P5 [0 V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) p [# a3 q2 ^ A) c, O% @3 R+ Z. Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 R: ?- K! P- z3 @
Prosper202. W8 M) x" P5 O" T
http://prosper.tracking202.com/apps/
4 k) d, r) ?/ V- U, H \CPV Lab$ \. T5 S/ B2 C' v. q
http://cpvlab.com/; l( |: n* F) Q l& i c+ ^
CPVLab Help Videos
- T# g, ]! h# d. D' Thttp://ppvlab.com/oweiw/oiurw/vdm.htm
. p# G' Z: P+ O* l- ~8 Y4 h3 _! oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% x) y$ F# |: Windustry standard.
" V5 W) i( O/ \. O3 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' d: o# |% d) y; N& @4 Z! S
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! ]4 e/ d, R7 B7 d$ F; p
good support if you have problems with your installation.
$ @0 N3 W# x0 O% N- F2 y, hTracking 202( C, v2 s- N7 r' C0 |7 h0 i9 \
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% o2 C2 {/ j( P$ U+ e4 V" i9 c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; d) _1 h( k* z3 T# D( Aarea., P7 D( n! _5 ]" F
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 P) A/ ]7 O2 }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 @3 f+ @' |0 l! v1 l( Z! s+ u5 U
interface, and their hosting. D& b+ J( B0 D% p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" \7 u3 d! J( n- s. Qand targets which you are bidding on. Leaving this up to chance in order to save money could! g1 l& q# H& z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 v: u ?% {! s) v
were using., _0 @- d) J) v: o
Choose An Offer2 z% }7 Q5 M1 y6 i2 h/ W! a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! _( [8 F9 _" GLesson on Offer Selection2 ~/ e1 q0 }5 J8 S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 g4 u, N: S$ {In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 C# L2 F6 x' V: g/ N6 f
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- q" k# `) w; H, _4 x
LeadImpact as the traffic source.
2 f4 V4 f! ], l# x* h7 H+ P% P9 @/ |Now the best way to learn how to put all of this together is to just get started. For some variation in
$ L/ {7 [: u4 k2 @0 ?7 \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- ^1 q6 O+ `, o- fcampaign.
& M/ L q, \9 Z8 p4 h# q# n K0 HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' d" `' U' H# I, rpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' K" D/ M$ u/ ?2 L: u$ h
that all traffic is accepted.* k+ G2 T/ n( Y0 r+ n, \
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." Z6 G- \( w; M- T J1 U2 O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 u8 S) V) }/ j- f, m
get creatives like banners or images specifically for the offer.
& w* O g' U* o' [8 F8 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. s. {6 k0 N. O. m' cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 s* t y n& s T* A* ~
track my keywords. Without doing this, it isn't possible to see what's converting.
5 r% N/ K* H. W1 S; S: C7 i6 ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ X3 V4 W6 O% o7 P N% L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. N8 o8 i; T4 ]- [In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 H- |% p6 k5 h# k2 C2 ?" @: {) Ubottom of the page:4 c- l/ ~/ P! p' P8 j
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! D. v" R4 S8 u: u4 @( r) o$ l% H
Click on the offer → pixels → Add a new pixel and this comes up:
' x: r" ^! l( M3 VMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 H! a. h+ c; E) ?* P" }
from your software into the box that says 'Enter URL of image to load'.8 t! `7 K9 j% j9 j4 B
Once you do this, it should look like this:
3 u' c8 o7 g) w# ?4 c1 r! z1 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* ?# C& W- ~8 \6 U) G5 rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 |1 U" I# Y& \
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' \* O8 N. N3 y) W2 FProsper or CPVLab.
8 m6 W7 B( ^) v$ _ i
6 c8 e' W. [0 i9 U Y) _' l |
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