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PPV GUIDE [PPV新手入门][28页]
: T$ w4 J, o+ E' {2 g6 T详细的请下载电子书！& [' j8 z, l; w. f( i. \
. x' q# B! p5 {# n* C
e1 O7 q+ I- o/ g+ o$ A2 qNewbie Guide x4 @8 Q7 B! F; z4 Q
PPVPlaybook.com
3 w/ N& ]0 s' Q1 UTracy Shaffer3 T( U6 ? J: |% R
David Ford3 k2 J* S, b @. ~3 e4 a: a( [1 U% f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: I) X5 a1 ^ \5 Y# x
Getting Your Mind Right to Start Affiliate Marketing
. E* ^: V! e0 g2 t8 bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; o0 d7 {( c2 x/ `! @. }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 b! H5 `9 E. ~9 r# x
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 `7 y& f2 o- X/ A, ]- @+ Iwith any success, these claims are laughable and far from the truth.. b) V/ S4 c7 V* i0 H% G" t
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' G- w7 W2 t: k. T) G
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ ]) O0 @9 Z2 t/ v# Z* J1 x. W/ e7 L
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 I' ?& [1 S5 u. v7 u
overhead.
( u. M( ~- a8 ~ { _# KThe winners in this business are the ones with persistence when nothing works, who know there's
/ E3 w E1 l/ Vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 U6 Y) O' |" k4 `8 ^The cold hard reality is this: virtually everything in the space is changeable, what worked today can* T2 Z+ h' q) j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* \2 U$ K. i- wMost of these things happen suddenly and without warning, and they all contribute to the amazing
! W7 B7 i9 o5 W Q' L. |+ c vlearning experience available to anyone with a few hundred bucks and the ability to open an; K) Y$ p: u9 V
advertising account.5 D& B" t+ U" O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 i/ j6 k* n7 x6 }! c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ X7 p, z0 I9 a# D
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 I) v% W# F3 P$ ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* F- j' f6 }/ q* D% CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 K! C+ M( p6 k' Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& h, V& z. n. c4 g# W5 ?
started building.) c2 m% c6 y5 ^1 U
Things you need to get started:
5 a( s( @0 X9 a/ y3 y7 Q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 }! z4 K1 N$ _- D8 V
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; m5 o9 {' g5 j# U9 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 t& w, F' X4 ]6 i7 b0 C
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% |/ g c2 T2 {; ], A. r) X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; ?9 }6 t% C6 G' T+ X5 @
with PPV.( G G8 P4 }- W. U% j$ t2 L6 f
Basic Getting Started Definitions" P2 I# w5 `; y/ {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ o/ T5 T* @8 kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: X1 n" H+ Y: x& x7 F. C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 D. H! t& X/ D/ E% }* |
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! K5 S/ g+ g' v9 ~) B0 d* w+ a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" E$ d3 w# o8 _$ zreceives a commission on that product. An example would be the Amazon.com Associates program,
$ f- p( n8 o- x1 Y2 xComission Junction or Clickbank.
( G$ I6 H$ B9 }/ R0 D/ N1 P! e iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* J4 K' W6 N/ L: Lan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 B' f/ [: `, e* a$ j5 rbuying a product. An example would be Ads4Dough or Neverblue.7 L$ A! M0 H, g4 k5 _- h$ P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% E* H% g$ ?6 }+ g3 L( naccount, getting the affiliate approved for offers, bumping payouts and just about everything else, k" N2 h U/ ]2 O1 u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 n8 M+ b. z: M9 m
right from the start can really help you.
& D) o, M( r3 n9 S( jPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 o0 Y. @3 p C/ a0 G" Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per% P6 d' p( t8 F
view, starting anywhere from .01 or .015.
& K/ N1 c0 f0 ^* V# SIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 Q/ R5 G2 A6 w; g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* R: ]7 W. h5 Q+ ^# @ K2 YMediaTraffic, and AdOn Network.
q1 k0 B% |) J r1 y) ODon't popups get blocked by pop blocker software?
7 s7 r# B( s9 n: \! U' ONo. Popups are served in a new browser window as if the visitor had opened the new window* N3 f6 ~9 r1 z" p4 g
themselves.+ N) ]3 p0 ?1 e8 \- Q8 v
How many popups get served to the visitor?) A, b: a: k+ b
The number of popups served varies depending on the PPV network. Some pop more frequently/ Y6 Q# U4 U- o# | A) u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ m1 P, e; F2 i& m8 D& v9 Zserving this kind of advertising, so they have to toe the line between keeping their software7 E; k. Q" T7 Q3 K3 g7 G9 ]! \/ K
downloaded and still making a profit.- [- N: N2 \" E+ F
Isn't this type of software bad? Why would anyone keep it on their computer?
: W0 _0 e, G% u* y7 G" E0 wNo, this type of software doesn't harm the user's computer.6 i, {1 }) G$ x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# Q8 K8 C! h4 C6 J% ~1 Vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so; @- T6 ~ L+ \" O
that they can continue to have access to the incentive.
& p+ S$ b" n8 R6 X' A6 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* k' x9 i1 S' E" }# O) G G
How to Get Accepted into a CPA Network5 H- i m0 j* v) B! Z4 g4 W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. v, P; l0 g& G6 r8 F; tto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 k: z+ x1 ^# V& Udifferent networks.
/ q) J! u+ y4 j& _4 R0 \7 E; IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, S- X/ j% @) b7 v- n; O3 z. }application and be as specific as possible about your promotion methods. Usually some time after
" o# a* s3 X5 v$ t$ W7 f* {receiving your application, the company will call to interview you. The phone interview is a critical: D* E3 W# m& |7 f$ u3 X0 u
part of the application process, and most networks will deny your application outright if they can't get% n3 ~5 E0 P0 y5 p$ K
you on the phone.% m8 y! R! i J1 ?
Often, the person who does your phone interview will actually become your affiliate manager after: g' V- I% {) i+ E d
you get accepted, so it's a good time to put your best food forward.
' V$ ?5 q( q- p& }You might not relish at the idea of someone grilling you about your internet marketing methods over7 t% Q1 ?8 S' a& i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ _7 r& @/ J* Z7 o$ KWhat methods do you use to market offers?
& L- R' W$ }/ O) W! nDo you already have a website you will be using?( o; D5 v n% e6 N' y
How much is your advertising budget?7 J" Z( z3 q( T: h3 G- V2 @5 y
What other networks are you a member of?
9 u2 N8 @% z2 \Who are your affiliate managers at these networks?( \$ P7 I$ d( p/ Q- R
Do you use social media (Facebook, twitter, etc.) to market offers?
% l, ^/ k7 J. j$ \How much traffic can you drive?+ V+ _1 V( H: T: p, y2 g
Do you have a personal recommendation from anyone who is already a member?
+ V+ J _* R( u: @+ i. i$ X WOnce you provide satisfactory answers to these questions, the network will approve or deny your
- m4 v% y, g! S9 i/ P' H7 p- V; W9 Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' T) T- a0 f: L5 S( }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ F: [, s$ t& B1 o/ }
for the network can be helpful.
/ B, O8 A/ x) oTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. I* o8 ~, i5 d7 t! ]: z. E/ o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: s; Q9 o# B; D% l0 I8 _: Y% x7 d% K/ X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 e2 E3 Z! d0 d; n/ x* x
people can open a lot of doors as far as networks are concerned.6 J/ B) G5 M, _+ j; A5 X
After You Join a CPA Network
. T, v& e+ a: Q4 F: G0 [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* L0 D8 m+ f) u# T( E
and make an attempt to get to know them a little bit.6 N( K2 U) x* c! a' l5 Y# U
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( u x& a* d# T. B& g# H4 e; kweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ j* y$ B r( m. s; p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 U& g* i7 D) [# b6 blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ i$ |6 v( j+ Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) w6 X0 o" h ?. e7 Q# p; h+ R
email.
- u8 S7 q- O" EFor more helpful info about dealing with affiliate managers, check out:( o0 w1 g# q' ]+ ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) ~4 t( e1 u4 ^+ R
http://www.mrgreen.am/affiliate- ... iate-managers-want/. y5 i8 o1 [; }6 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) [6 W6 `& G; q1 y: c# _" f: R7 |Set Up Web Hosting
' ~! c) ?! z6 G# A# `: hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# P1 _. ~- B( ]5 z" O" I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 b9 Q3 B8 o- b9 S5 u1 Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. K* ~ S: ?# V, x) S) Z3 Kwhoever else is on the same server as you.
7 B6 g# F% L# QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. @; Y4 P! l, P$ a9 e- w6 r- T6 @enough that the visitor can't close the window before your pop up is even shown. You have about 3" @) g5 V+ T! F* X9 K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% d4 R8 }: n- _0 \) q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, M7 W3 q$ t: C I1 @3 h
house full of roommates (hosting customers).
. u9 U8 K/ a3 t+ @$ ]In shared hosting, this is like having roommates where everyone has no specific designated area inside
! d+ i* `( w/ u' x3 f/ Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& f2 ^5 X/ _7 E& j- c8 s6 W' |" Gfit.
* l! H- H6 s9 l7 `# [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* ^) @0 m) S& T: e% s, S+ Cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate' a6 E n- V1 [. u9 f
their food. Everyone else's food in the house has less space to take advantage of.( a8 r: W5 H( G1 p! f% ]2 M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For k r# w( _& r9 J5 s
any type of hosting this is a bad thing, and especially while running PPV traffic.) S& K# D( I4 ?* w4 V
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% b# p# a0 u5 Linside the fridge to put their food, and other roommates can't come into that space. The server is
% _0 j9 o$ t9 }* j8 ~$ |( |' ppartitioned, so that each customer can only use a specific amount of resources at any given time.4 r7 l j$ Y/ |. Q# f4 t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 O- g8 N) F+ J* j* {' |5 R/ Jbelong to you and no one else can use up those resources. This makes it possible to serve much more
! ~2 W( n; c/ Q: Wtraffic, faster.
G+ k* }# W' j1 NAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 D; x% q$ R' q& [1 G' v, s3 h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 _) j) X* N) ^2 jhere:
# z' K _ V7 j& l7 ~0 H, whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 i3 D# t. m6 P
VPS&highlight=hosting
1 ]7 l) [' h- h+ g) [* ?% fDedicated-Hosting-vs Shared-Hosting
8 v1 f1 G0 \2 E: k! o) T3 \- fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 I J& w. e; {7 b. J/ W, k
Hosting...Your-thoughts, }4 @% r6 z% Y. E* T- }% H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ P" G/ U! ]* E9 qHosting Providers for PPV
" l& L" ?6 J: z3 v% [+ oBeyond Hosting/ j) M' W- G3 n4 l6 O ?
http://beyondhosting.net/
' ~2 j! x+ g3 S1 }; e$ XWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 g# k, r8 f g+ I, p
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 Z0 ]+ T3 X% x& V
direct linking with PPV. Also, these guys provide great support.' C: q' w- I9 ?
Prosper202 Optimized Hosting- [) @" l6 X0 Z9 Q* j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 V; ]8 x/ y* N$ f% ?4 T
CPVLab Optimized Hosting2 K$ n1 y: ?" L0 t
http://beyondhosting.net/CPVLab-Hosting/% M7 P/ N' I+ O% H. O
Domain Names for PPV: X" G3 X# P9 \$ n4 m. k/ {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: m) t7 n+ Q9 p7 Z3 m
where you're going to host your tracking software and your landing pages if you decide to make them.% [7 _3 [$ N% n9 _& f/ f& Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- C& v4 M7 d& n' }bland one is fine to start with, to host both your landing pages and tracking software. The .com,- ^) j, w1 ?, Q+ d, R1 u
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% O2 p" A9 ?1 F% m' B. d
term or build a whole website.
( c* s7 [0 G" _0 ?) q1 iAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 B2 _: D0 { \, e
tracking software on your domain. This is really important, because it is necessary to track your
' L, p c; c' Lconversions down to keyword level so that you can optimize your campaigns. Without proper- E- y% q$ w% H) @* x* W" d' n8 Y
tracking, it is impossible to know what is working and what isn't.: v: s# y* r- h3 f% r& `6 a* A
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 w8 I: B% r9 y; ~. T9 }3 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: w. Z( r! X. T7 O7 g3 }
Prosper202
% |5 {# I$ ]$ A6 Khttp://prosper.tracking202.com/apps/
' K. ]; Y5 `1 ?' \2 Z# R+ Y {' uCPV Lab9 v I% f4 P# c* Y4 A- r; n0 N
http://cpvlab.com/) H |* z8 r- J S
CPVLab Help Videos
$ M7 H" y, Z& Z+ a/ shttp://ppvlab.com/oweiw/oiurw/vdm.htm
# E4 t" c3 l& q8 P, v% CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 v1 f L" C; W7 qindustry standard.
( `. o% h" G% G2 J8 ^" p3 v! |' D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# a+ A4 b X6 n$ h, b( ]
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ n4 n: I7 @5 L4 V" M2 Xgood support if you have problems with your installation.
, }4 o' I8 m& D; a0 }% WTracking 202# g5 r6 f J. n' f8 b/ W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your) X Z# q; E& n' B% _. M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 k6 z- n1 Q( ~& s; e. W$ D: aarea.
- l) R9 u/ f+ G2 t3 Y& s/ Y3 ?$ x% YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
q- h5 `% t8 {* I' Q/ {your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( I. c4 O2 T# @# b6 q G- {7 K( C
interface, and their hosting.
. P& J* x L; J: [) O' ZAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords3 |; Q+ D2 H$ E0 l2 a( E
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 ^/ N. i W4 B: t- Y% Z* o% xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) D3 k9 s) x$ N, g5 c& g: ~+ w1 t# owere using.* W9 S# y: X6 {. F, Z0 k
Choose An Offer/ G& q6 k1 U0 u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ K, J q0 I% Q9 jLesson on Offer Selection7 w- t8 n, }2 C5 ?3 z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ |2 }5 u m. j3 S4 F1 k' @; Q; nIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 l( w. L. `- T. ^7 B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 D; B4 m( r/ c
LeadImpact as the traffic source.
. ?) q# ~1 ~) @% m" |. sNow the best way to learn how to put all of this together is to just get started. For some variation in' R: d1 U0 a% y8 s: K7 t5 f9 D9 R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' F" k* _/ C; f' ?
campaign.. i9 x+ c1 h+ d" a) l
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 d4 d% ^' B$ c w: \! T2 Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& E7 o5 W) ^ a3 P, I/ Y6 m
that all traffic is accepted.
7 {/ m' `8 z" G# w% g$ EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( y: l9 q/ P9 K0 Z, v/ T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' ~3 P7 }, F, E( C: z0 P @1 d% D
get creatives like banners or images specifically for the offer.
; K1 m1 `5 X2 u+ O u0 I5 B' c9 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# i- x. t& {( x. U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: b/ j/ Z. t' l* V3 R2 j7 \' a# vtrack my keywords. Without doing this, it isn't possible to see what's converting.
" i9 o) j! \4 t( Y: bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: A- i# z, d' ^" `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: a2 F1 J. V' L* i1 }& i/ t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 Z/ C- d& E1 J6 {1 ~3 v$ z# ~
bottom of the page:
( s# l4 z- g' [* ~+ u2 I" o# fNext, I have to cut and paste this pixel into my offer at Ads4Dough.( l0 R$ E, T8 Z
Click on the offer → pixels → Add a new pixel and this comes up:8 ]0 {. X$ b/ B# L; D+ Y" E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( B w' d1 l7 N5 q9 S, [; g
from your software into the box that says 'Enter URL of image to load'.
1 f9 g% S# c4 w# I7 kOnce you do this, it should look like this:
4 f: x" _; h7 ~! O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 F% U' O3 h8 T2 e( AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) @# G% l/ \) p0 v( E, v1 ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 |- a! _: `9 v# ~5 \7 I- X7 CProsper or CPVLab.
# X2 f9 H; f1 r
* S# a- k! p: `* n# ] |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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