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PPV GUIDE [PPV新手入门][28页], }) C/ u5 N) y- A$ J
详细的请下载电子书！7 H, y6 H9 C' t# G+ K9 H
" [9 v$ H! g" i' M! c, U+ d: B# m1 g
: x+ {) G+ \* ~" t4 G: q
Newbie Guide
& C9 O% d# u. c5 z* G2 ^PPVPlaybook.com9 G1 V" N9 z0 Y3 g6 F7 j
Tracy Shaffer
3 h5 X+ M$ F. }4 h1 tDavid Ford
2 p* Z# ]5 b Y$ F$ l# }: d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 g$ O0 m, Y* t5 B0 B5 HGetting Your Mind Right to Start Affiliate Marketing; b. ^5 B5 T9 u% p
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% K& W* e1 v& c2 lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ r, _' z: n- a" H1 `& _0 lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# i/ C' x2 i5 E4 |4 T( T$ C) Nwith any success, these claims are laughable and far from the truth.. \: R5 J/ n- A: Q, F0 W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. Q9 { F# l: x
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 V* b' q; C) ^the ability for a marketer to be a one person shop and make an incredible amount of money with low
/ F `0 M. H1 _0 T/ ]- Hoverhead.
8 o8 A, A3 _$ g) v7 e; E/ T+ tThe winners in this business are the ones with persistence when nothing works, who know there's
/ o( s- _% l7 H' W- xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 i9 u# U) M1 T' ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can* J$ H$ D' |/ i1 f' @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! @6 D2 ^9 k# Y0 ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing; t) D* E# i7 g# A) H
learning experience available to anyone with a few hundred bucks and the ability to open an
, c, K6 S) ~6 A# O7 ?5 }advertising account.
7 A2 [2 j6 s y4 @" I: nYour competitors are willing to work at this around the clock. This isn't a push button, instant business, I' \. ?0 Z, |) m# ^1 J1 O! }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- [+ x6 @, h; |0 xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; ~& x }5 w& n$ Q/ M9 ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 f1 \7 c' d. g0 u) `1 x0 i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 X7 |, o7 c7 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 h$ _; Z+ B. [) [
started building.; p; p) j3 E, ?6 T' M1 V
Things you need to get started:$ |" \' V1 D2 j! N4 k9 h3 _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" g i6 l; X9 D R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) k3 p' N" b i* u U' A
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" Q6 ?4 ?8 w! j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
_$ {7 ?) G7 p$ bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 F( ?( r/ o( s
with PPV.
# @: K% S' N6 H" F5 [7 ~/ j) ~Basic Getting Started Definitions
6 \( S4 q) ^- G: [0 I" hAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 d- D, B a* k/ x" u, faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 ]; V5 m; d4 p- ]- q7 e' h# G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% Y, m4 v7 E+ ?+ f3 x9 E5 N1 H; Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 ^! O; S! ]4 |1 q( b% E j
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 [+ C: o; q; l: v) u8 A
receives a commission on that product. An example would be the Amazon.com Associates program,
5 \2 W. K- T+ _* Y; u9 S, _; N; P. oComission Junction or Clickbank.
O3 }* W4 d9 B" ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& a a6 t8 _; u- Oan action like filling out a form, submitting their email address, signing up for a service or sometimes/ j: w" S& f( P |. O5 n. C, T
buying a product. An example would be Ads4Dough or Neverblue.1 O: ^9 u6 p3 g6 N2 B0 s* o6 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* f4 c% D: F, c8 z' C8 X0 r: R
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 }( n. V4 I, Orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 r: }: q4 B/ H/ I2 ~right from the start can really help you.
3 }9 e5 {* I' \7 F. P% nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, p9 a* @1 R5 s9 w3 J# S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* S, _( f1 p& W4 ^view, starting anywhere from .01 or .015.
7 G' ^1 f- |. |In order to use this type of internet traffic, the affiliate can sign up with a number of different' T/ y5 }' \3 h( @ x+ `9 v; z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& E* ?- e3 e/ pMediaTraffic, and AdOn Network.
7 i2 {4 h9 N& Q; @7 f& n% gDon't popups get blocked by pop blocker software?- s0 ^( }& ~. c0 z% z5 y! Q; v
No. Popups are served in a new browser window as if the visitor had opened the new window
8 ~( A) k* E, j9 ]( Ethemselves.
' k/ v& N- j3 n5 vHow many popups get served to the visitor?* U" T; d! U8 v, `
The number of popups served varies depending on the PPV network. Some pop more frequently( j& B, |$ O# q4 P6 ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. W- V) N# I1 v. C. r1 P" Jserving this kind of advertising, so they have to toe the line between keeping their software8 R' W$ h* x; q3 Y( F4 {
downloaded and still making a profit.
6 I$ ~& S) _9 \" p- U+ K* HIsn't this type of software bad? Why would anyone keep it on their computer?. y$ n/ c$ f6 z
No, this type of software doesn't harm the user's computer.7 S4 B/ h/ g4 o( l6 R6 w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: [5 h' ]/ Z6 ~: S
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 h# c. L, S9 e& Dthat they can continue to have access to the incentive. ^$ ?, n2 A6 z7 G' C' s6 W6 J1 k+ L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# g1 b2 R) c. T" I: cHow to Get Accepted into a CPA Network
- n# B, x9 [8 XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 W2 W: E' t; Y4 |* K+ I: ~4 P: }0 ^/ d
to start looking for networks is Offervault which lists offers and lets you compare payouts across# ?/ U' E8 h g: x+ x- f2 F
different networks.- E# \8 ]/ n" \$ u/ v: y) D. d
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): X5 s0 c8 _, h# A* B# A; b' j
application and be as specific as possible about your promotion methods. Usually some time after
. Y" e% X& K; C [% Preceiving your application, the company will call to interview you. The phone interview is a critical
0 l: [( l" o C9 u* Y' dpart of the application process, and most networks will deny your application outright if they can't get3 N! s, g8 B7 E. }9 t
you on the phone.1 {+ s$ I0 c0 l( N3 y
Often, the person who does your phone interview will actually become your affiliate manager after
' W& f! h: {* f5 ~/ Qyou get accepted, so it's a good time to put your best food forward.
/ D3 e. h" _5 KYou might not relish at the idea of someone grilling you about your internet marketing methods over
5 `$ h: a" I4 M4 d, ^the phone, but trust me, this part is critical. Have answers in mind for the questions:& H8 \. ~; b r0 A; Y4 ~
What methods do you use to market offers?
1 C6 \) s0 T. \. M) O" QDo you already have a website you will be using?
! K+ O f) }) oHow much is your advertising budget?
7 i/ c: s. H; N+ p5 _# C: QWhat other networks are you a member of?
/ d. V/ l$ l8 Y6 }9 o9 wWho are your affiliate managers at these networks?& V* G5 S z; }$ G. m
Do you use social media (Facebook, twitter, etc.) to market offers?
5 C. ^6 w1 D4 p& g2 S9 ^0 ~How much traffic can you drive?2 m7 A1 h8 [) Q; R8 e$ j
Do you have a personal recommendation from anyone who is already a member?. ~* P2 Y2 n: G
Once you provide satisfactory answers to these questions, the network will approve or deny your
) @! e4 }! q( e( S4 \- q% r) A. iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be( d4 k$ Y1 a q8 h6 _) K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ p! ?3 O* Y7 x9 s' Afor the network can be helpful.
Q4 D& D! k6 Q M$ z' g) pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 l8 g6 T* r# HSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 t6 w! A, E [8 h+ X! Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& t5 s8 |/ ]5 rpeople can open a lot of doors as far as networks are concerned.. ^9 M' a7 c" u4 y v) q: B
After You Join a CPA Network
# C% b9 H$ |9 Q# kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. z2 [- i0 f% F; e2 ~; e3 T/ k
and make an attempt to get to know them a little bit.! ?& n$ c6 O* o( K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" p4 V$ y/ q0 Y+ ~5 Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
' |' o8 O, m$ Y2 ]: j% w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; g; a/ {: Z6 ]. O0 Glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 Z3 t: X n9 k( sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, o, X* Q& R6 r7 Q0 a# Uemail.
; n5 f+ k; i% a2 p8 LFor more helpful info about dealing with affiliate managers, check out:7 K$ [$ ]9 c) E/ H H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 V+ u- d: e9 I L9 N( h
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 ~9 l4 i/ r- s( y2 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: k9 t* x, d" L' N* W6 ]Set Up Web Hosting
! q. T! s9 `$ N4 dGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 i* K+ t# j+ j: D1 Q6 wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" O$ B4 C" P+ ^4 M3 F3 I# i; vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 }- L B3 n2 _) A+ |
whoever else is on the same server as you.
8 H. v7 J/ w! }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* e9 j; ]& ?, s
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ Y n( k' m) i- l4 _; m& m3 `
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 s8 o" `( a8 Y% v8 L. PTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 t, v+ R9 t' v" z6 L8 s
house full of roommates (hosting customers).$ j: q: ?% k$ W e1 r8 d
In shared hosting, this is like having roommates where everyone has no specific designated area inside9 D; m" i0 c/ M) L. r( P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ N, ^, p, T _* }; T/ ifit.
# F5 R- F6 `+ {! iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than4 e. k- n! v6 q2 r, k5 H/ y: Q+ o
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, U& D- R0 e; S: U2 f7 @their food. Everyone else's food in the house has less space to take advantage of. \; G. U: I* G* r, Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% t* E' n1 g7 s, u- }: a- |any type of hosting this is a bad thing, and especially while running PPV traffic.
, |% \5 j* n6 g. FIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, C. `/ }( g E' z" x7 {8 Tinside the fridge to put their food, and other roommates can't come into that space. The server is) l9 V+ Z! V' B( ] z
partitioned, so that each customer can only use a specific amount of resources at any given time.
( @6 U9 G" q, v B# [A dedicated server would be like having the whole fridge to yourself. All of the server's resources# X: t" o/ B. g: S' e6 M# Z H
belong to you and no one else can use up those resources. This makes it possible to serve much more% Z' [& A) M* V- |$ q
traffic, faster.
' T: c! n# G5 m; W# I4 ?5 S6 kAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 z, I2 I0 ]. |* M! c- v( i; xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
k( X: M; B/ h9 g3 S2 Ghere:
4 D: `! o" x* F! r- ?* Mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 h9 }8 M S4 F/ b T4 B! `2 i" ~VPS&highlight=hosting
& C' ~: O' l3 q5 iDedicated-Hosting-vs Shared-Hosting, _ j) @. H: B) e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 w) V4 x6 W4 }" e8 I3 V xHosting...Your-thoughts
; L W6 p* i/ X: V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* J- M, f, t% _; u& ^: C
Hosting Providers for PPV5 r- f8 S( z0 g" v/ }$ j
Beyond Hosting& ~1 m( m% f) i" f, f- {
http://beyondhosting.net/
7 u) @$ d: x2 a$ z/ x, tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( {4 E8 I3 M6 r. \, Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' T( m5 q% M" b% C, H- ?
direct linking with PPV. Also, these guys provide great support.
! E8 I/ X! Z+ ?# t# Q2 C0 b0 n, t9 FProsper202 Optimized Hosting% X# x' \7 K5 y6 p7 b
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% U3 N, C" c. p& j
CPVLab Optimized Hosting
* \) d& X* S0 ghttp://beyondhosting.net/CPVLab-Hosting/1 S2 u: \" ]2 m6 L2 p
Domain Names for PPV
3 {1 A# D& t( O( L. tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 J% F. e. O f" B u; l- l7 w9 V
where you're going to host your tracking software and your landing pages if you decide to make them.8 ?, t( x. Q: C& w1 E' K- [1 g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 _ A% r& ~7 z9 M, D7 @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- H* p# Z m$ w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 V2 D6 {" b7 m9 w, `3 mterm or build a whole website.
: _5 ]( J/ @( QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install% W4 U/ }# a/ M5 g s; s( Q6 q
tracking software on your domain. This is really important, because it is necessary to track your7 i2 [! B# a! L% o9 o1 B5 T
conversions down to keyword level so that you can optimize your campaigns. Without proper
. }+ |+ o% W% D% wtracking, it is impossible to know what is working and what isn't.7 j) u$ W7 I! b0 a3 p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 J/ g j0 ]1 a3 H# `: [( zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides." C. a( d$ m& \. C. f9 V5 u
Prosper202
( Q% V8 x* x; A# J, shttp://prosper.tracking202.com/apps/
; P% d; y% i! B& VCPV Lab2 F- c- w$ C* _6 V! W. n" r8 s
http://cpvlab.com/- w* ?6 ^. d! G5 E8 \6 N4 o
CPVLab Help Videos* p: N0 G; u9 i" m U. C. p R0 }
http://ppvlab.com/oweiw/oiurw/vdm.htm! W, ]& t$ B+ O5 `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 c, Y6 [# u1 h3 O* M9 U9 [: f4 Tindustry standard." B: w4 V5 @: {# j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 r/ R# w. k% ]7 T/ cCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 @9 C6 n3 A- f3 Xgood support if you have problems with your installation.
T! Z- a) j5 b T3 e) N7 j6 JTracking 202
3 ~ f, N9 q2 X$ c4 d7 i5 ]Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- ?3 w* m# p, ]3 v* Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 N" D% O2 W: @' o6 Uarea.- Z' P' y6 }# I
If you choose this option, keep in mind that your tracking software, one of the most important parts of" f2 S1 a8 Y" B5 S' c% R. t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- G$ v1 s" n( [+ }
interface, and their hosting.8 t |+ a3 h2 M1 {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 S/ j* j2 c5 w2 o% T
and targets which you are bidding on. Leaving this up to chance in order to save money could' L0 x. a/ a, Q% @
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 d7 e1 M# i( R, g+ @! E
were using.
7 k* G2 m. u0 j3 c# R, TChoose An Offer
) ]+ u+ R' t2 n, F& _( v& ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 o! M, l) ^) ^2 K! D4 ~Lesson on Offer Selection1 V8 [1 A# h' F7 B, f3 J$ _% y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ F# ?% u7 e# E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 D2 P; b/ w4 O) v6 ]To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# r- Q- Z# L# W* ~' ?1 I0 N
LeadImpact as the traffic source.1 z G$ \1 p- q% ~8 C5 R. L3 L- Z" i
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ V# O) {7 O2 d& q. Ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ B3 s! V; ^2 q3 ]; D- W3 i, hcampaign.# k( C. V: v0 e. h& d* H3 p& w
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 Y+ s* F+ V, R4 }' r0 |& w6 xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
v' O% j4 y9 h: b8 p! X# {that all traffic is accepted.
- O: N9 Q: ]+ ]3 X1 G5 X$ vFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 Z' u: M6 P0 k% ?# sThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, Y7 o4 m1 {; ]% m. vget creatives like banners or images specifically for the offer.1 I. g" Q! ?' p( D0 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% _4 t9 {+ z% h4 K. w' S, o7 z, TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# g* q+ \7 R- V$ L/ c- `% E
track my keywords. Without doing this, it isn't possible to see what's converting.$ C! {/ |3 w! ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! h4 ~5 s0 P9 Z( w+ c5 {8 q( m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 S" W3 f3 b: R0 Y! L
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 H$ `; x+ A1 ubottom of the page:
+ j; E2 r) w! _- y5 a5 T5 }; _Next, I have to cut and paste this pixel into my offer at Ads4Dough.
- x$ v6 A; q4 L* ]% W! F8 ]" N2 QClick on the offer → pixels → Add a new pixel and this comes up:
- F7 G7 i+ U8 J, W# B! V' aMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 _! U9 Z0 \; \7 U/ J$ Z- B' Z, I5 Z. [
from your software into the box that says 'Enter URL of image to load'.
) E, |/ m$ g) u0 bOnce you do this, it should look like this:
- J* b" g( S6 }, |: T% c* H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 n: c; J, q, ]9 h5 c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; p, L9 o+ v+ U% \* c, C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- P E2 p6 K4 Z8 `' w5 CProsper or CPVLab.
- m/ o' z2 P/ }& y ~3 G. l, h
2 ~6 h6 @+ _+ w& e& s& S |
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发表于 2012-12-27 18:47:17
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