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PPV GUIDE [PPV新手入门][28页]1 K6 P) l6 C2 c
详细的请下载电子书！. v; `0 B# E6 n) t" k) E
, H( a& Q6 R+ Y7 H6 t; c' J2 v
, T4 H6 ?- K( U6 f! `8 ]5 KNewbie Guide8 k* {6 j0 u. }0 \8 o
PPVPlaybook.com
6 y4 A% |: [# J. tTracy Shaffer4 I) S$ K% d+ K5 m. m- ~1 s- @
David Ford
3 R+ Z+ f) ]# Z/ u- E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 Z1 L# V/ i1 n8 _3 z3 P. Z
Getting Your Mind Right to Start Affiliate Marketing8 W* }2 m, M1 j4 Y0 e& d/ ]( ^3 h6 j! `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ p. ]' O$ L! @, t7 c3 M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- R( R7 v/ O- F4 V5 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: s" x$ k$ @8 D" w6 k* J
with any success, these claims are laughable and far from the truth.
& u2 @- I& C5 i6 t% d1 ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) T8 h1 ]& j X, B
flow management. The main benefits are the low barrier to entry compared to other businesses, and
) r8 Y9 u7 @0 n& m# ^0 E+ U1 u5 a! ~the ability for a marketer to be a one person shop and make an incredible amount of money with low) r6 I8 h/ ~$ I5 x/ {7 g
overhead.
( @, [; R. Q6 S5 \6 e- W& hThe winners in this business are the ones with persistence when nothing works, who know there's
3 h( A$ D: ^# Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 r8 z# |) L6 k/ Z2 h3 G3 GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ m* {1 ]! J/ x4 p1 l6 j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. H9 M! |1 G; f" w3 m2 EMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 f9 P/ _; a4 U, Y' D* u1 ilearning experience available to anyone with a few hundred bucks and the ability to open an
- D' H V+ w5 X' W9 G6 P! A5 xadvertising account.& e1 ]! F+ e/ c6 A6 C6 m" l$ Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
7 ~! Z8 z( x7 \' Y. twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# v0 w4 {1 i5 h2 Z8 G/ {/ c5 O
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: O- i: B& d0 r4 s* strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; E3 H6 t+ _3 `1 Z3 U: W& k3 DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 q. K* l! E. I- C5 [ t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 d$ \9 Y. ~) ~. _* j5 `
started building.
4 k. j4 b- f5 e! U0 a p* G5 ]Things you need to get started:! A M1 y" b& m- _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' B) \1 X4 G9 U/ Q, e7 J$ \) q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 w' X4 H. f8 y2 P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ N+ U* |7 B3 ^2 i8 x- a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 F& y6 H4 O& aThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 X* Y$ }# k k0 P# Q7 ~with PPV.
5 y- a6 j g1 [0 @+ SBasic Getting Started Definitions
( m9 M: ^$ R M& V# lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ Q4 o/ m$ ^) h q: E
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 s. s3 J) t2 H' P/ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 j) @1 R8 i* N8 h. k. D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% t5 u l3 u6 f- t1 z6 F" R
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' O. G# n9 ^! ^% E3 U( g" |
receives a commission on that product. An example would be the Amazon.com Associates program,
8 v2 h L# J& \4 Z7 z+ pComission Junction or Clickbank.
( I1 R, e# I1 Z" dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 b& C& |; s; Y5 ran action like filling out a form, submitting their email address, signing up for a service or sometimes% o+ S+ u9 P" r0 t) ]1 L
buying a product. An example would be Ads4Dough or Neverblue.
3 Y- ]6 ~/ ]7 X$ a k' n0 ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 N9 W9 H2 c T. a% o. s: F/ \1 J
account, getting the affiliate approved for offers, bumping payouts and just about everything else- _0 q# T$ b1 S! ^/ `% } e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: \+ O1 Z0 q1 c+ B8 Z+ g. x
right from the start can really help you.
5 P0 v! x( n! d( x$ s# APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& K: t+ l: r+ m/ M9 T/ @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ D) K8 Z3 G- L1 Q# Nview, starting anywhere from .01 or .015.: R, Q4 ^; Z+ ~3 `( I7 Q4 l, {
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ G4 z/ S/ w/ v' m9 q9 v2 f$ T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& D. r$ s7 V# m# w' ^MediaTraffic, and AdOn Network.
9 K2 B& s: {0 T+ J; l+ ZDon't popups get blocked by pop blocker software?4 S8 t/ i8 X: ^6 a4 u& r4 L: Y. F
No. Popups are served in a new browser window as if the visitor had opened the new window& @ `- d% _+ M: z
themselves.: u$ N7 e9 h* i6 o8 k5 D+ j
How many popups get served to the visitor?, I/ M* x; @' A# Q& G; e9 W
The number of popups served varies depending on the PPV network. Some pop more frequently9 j/ T0 a& s H5 h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" l2 k0 T% Y0 K6 v; Q
serving this kind of advertising, so they have to toe the line between keeping their software+ w+ R- Z# ?" z' x; k% D
downloaded and still making a profit.9 T3 B, p7 v" S- _
Isn't this type of software bad? Why would anyone keep it on their computer?
2 ]! w0 y" b/ D. y3 H6 ^: yNo, this type of software doesn't harm the user's computer.
: s1 i, U- V6 @* R' J: `, e! k, cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 D1 D( n9 P4 G/ O' E) A( utoolbars or videos to place the software on their computer. The visitor keeps the software in place so, C: @! U" y/ `- l- G+ t2 n ^
that they can continue to have access to the incentive.
7 @+ \& Y2 i. e7 _. F c# n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& F$ T: C s8 L2 yHow to Get Accepted into a CPA Network+ b- j. S& l0 C- I8 `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 W) }6 G e$ y
to start looking for networks is Offervault which lists offers and lets you compare payouts across" w3 K2 K! e2 u9 t
different networks.
- z" T6 z; @ G3 B j1 yOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- Y6 `# V" Z3 e. b1 napplication and be as specific as possible about your promotion methods. Usually some time after, F) f1 r0 d0 ^, O. j
receiving your application, the company will call to interview you. The phone interview is a critical
' g3 ` o0 @# U b8 kpart of the application process, and most networks will deny your application outright if they can't get# S$ U1 g' W, g2 O1 B) U
you on the phone.
$ ] ]# \9 Q. M+ c; ~Often, the person who does your phone interview will actually become your affiliate manager after
4 B& r" X8 ^! V9 ]. w: h8 n6 C8 Qyou get accepted, so it's a good time to put your best food forward./ J3 Q5 l% D$ G) U7 t" g
You might not relish at the idea of someone grilling you about your internet marketing methods over
x" ]% R5 p. `) ?3 H1 }# Othe phone, but trust me, this part is critical. Have answers in mind for the questions:$ @, S4 i. c5 ]
What methods do you use to market offers?9 l( K# ?8 j* }! {0 O
Do you already have a website you will be using?
# q* {5 f2 I- b; [! g5 dHow much is your advertising budget?
( B$ }* ?: Z! ]! a7 ]+ QWhat other networks are you a member of?
& q5 s& M' l3 @' d) |2 y k2 F1 @( x+ ]Who are your affiliate managers at these networks? r. c% \0 r% q+ \) S( a
Do you use social media (Facebook, twitter, etc.) to market offers?3 m, H- T! q/ z2 n5 S$ f0 r |* U, R( Z
How much traffic can you drive?( B4 @0 {5 L; G _4 P
Do you have a personal recommendation from anyone who is already a member?
T" h9 o7 p( D6 c- C: wOnce you provide satisfactory answers to these questions, the network will approve or deny your
8 y ?* ]9 @ M& d. n' oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% u# \$ |3 B( m5 Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ Q' k/ r( m) n
for the network can be helpful.) ]9 Q& R) H: |& v: C- F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& v0 s! P+ L; ~- {& I0 z5 @Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ l" K6 P" i+ }1 Wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 T+ L5 w7 ]& U8 K
people can open a lot of doors as far as networks are concerned.- t0 o. \ _8 j0 e) o7 q. K
After You Join a CPA Network
- h Z/ R2 P" P+ fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 Z6 ]# M. M1 i
and make an attempt to get to know them a little bit.
0 @ N3 q. Y7 R7 R5 c- mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' r1 K0 z& P* U/ a8 A" U1 Q! {4 X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# Y& R( o9 K9 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' m2 a0 v3 e2 b: P. s( Z6 `% d. S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- P9 U2 z# F; d0 d' e# R. W! rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 ?8 l1 j3 B' P; B7 b1 demail. F' l7 q/ U7 Z2 B. \) L' ]" e
For more helpful info about dealing with affiliate managers, check out:
) P: k. O0 z: K$ Y" i& t4 ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 f% }9 U0 B8 W) Z0 E4 K
http://www.mrgreen.am/affiliate- ... iate-managers-want/
6 d! r1 Y& |$ [. m7 R, j4 P4 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 q' l$ [1 u) Z5 [5 @ aSet Up Web Hosting
9 l, X$ L! V* b/ \2 KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 T- P; g, l* ~about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 a/ I; U' a+ q+ U; c: M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; b, T9 I! \9 y: B. ?2 D" L+ {- \whoever else is on the same server as you.6 Q6 i6 e) r0 J! M* H' z5 E* E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; u! d1 V1 j: y) p& x; ~1 Y: \
enough that the visitor can't close the window before your pop up is even shown. You have about 3' i: A* ~" Y4 N3 j$ O
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 c% u7 H/ m6 g- u$ a* aTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' n% y6 d# q6 t# W* B
house full of roommates (hosting customers)." W) j( a* e& |0 C+ ~% Z7 f" u6 A
In shared hosting, this is like having roommates where everyone has no specific designated area inside3 j5 }/ W" q2 Z$ z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 o4 {# A- x8 z* D3 c* F7 v6 Q
fit.
6 _ A1 ]" t; x) \2 h9 T" ]Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 V1 |: {5 P2 O- Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ d* o" u2 d( C$ U3 G! Y; C* P/ Ktheir food. Everyone else's food in the house has less space to take advantage of.
% \; W4 s3 p' b* X$ x; P4 eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For% J, q6 y& i3 F+ p5 w6 T0 j. P
any type of hosting this is a bad thing, and especially while running PPV traffic.
5 b$ m& e* L( S, iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
8 `. r( a4 W8 Iinside the fridge to put their food, and other roommates can't come into that space. The server is
) Y( c$ a& `) Gpartitioned, so that each customer can only use a specific amount of resources at any given time.9 r0 ~) S: ~: u; N9 F) m: ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources3 h3 N5 j' c& Q. b* E
belong to you and no one else can use up those resources. This makes it possible to serve much more
. q! b% j- q" A- c+ ptraffic, faster.
# O; ?1 T; W2 C% E4 g) SAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- ^; f! a1 C9 d# O+ ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 C; Z6 S" d' A& B1 P- G8 R4 r' A3 Khere:; _: p4 R' \6 h# G" G
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) G' S, G. U+ I: T
VPS&highlight=hosting* p8 D) i* a( P$ _, Y- j
Dedicated-Hosting-vs Shared-Hosting
3 j6 `; S6 L0 n# y, D- Zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. m8 \+ B6 A/ i. a! b1 B
Hosting...Your-thoughts
0 h) F1 k( p* e7 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 B9 f( a4 F: s
Hosting Providers for PPV$ d5 u! u) G7 k1 y4 U9 T
Beyond Hosting2 W e, o# r0 B* p, K& U
http://beyondhosting.net/
1 n! X( ?2 M' y% tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ w6 S6 ^+ Y( c# y; ]8 X2 W! H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! G+ U2 c! @) [6 n" t; Z1 B cdirect linking with PPV. Also, these guys provide great support.
2 I$ I; I) o/ Y S( RProsper202 Optimized Hosting
6 p1 O. h8 b4 ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( l9 J, F9 D3 ?; b" \( j- X
CPVLab Optimized Hosting
' ?+ X1 c) o: {5 b( k `http://beyondhosting.net/CPVLab-Hosting/
; [/ Z, ]$ w/ y% J3 TDomain Names for PPV
6 ~/ U( B9 e5 Q0 Z7 uOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 _% u% z# ~" e! l; E/ X
where you're going to host your tracking software and your landing pages if you decide to make them.9 ?+ q9 i- @( ~% H. t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! w. L# y: b9 K+ k" p" K& V
bland one is fine to start with, to host both your landing pages and tracking software. The .com, ^6 C: w2 `, h' P5 i( T) n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 `1 j8 |8 D" d
term or build a whole website.5 B: U, h r8 \: H1 G& ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install# ?; v, h/ i& r# _1 @3 i- G
tracking software on your domain. This is really important, because it is necessary to track your$ _" a: o, G7 x9 A5 B1 f* Z
conversions down to keyword level so that you can optimize your campaigns. Without proper/ G4 |- W8 y+ E3 t
tracking, it is impossible to know what is working and what isn't.- i( U8 B# g9 E0 g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software A2 B6 G+ Y' L+ X" E
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 a( D t" K" d# B
Prosper202- F) Q- |3 f6 N$ R1 ~9 A" {2 _
http://prosper.tracking202.com/apps/
: m/ ^- U0 Q# gCPV Lab
$ L3 B0 t% j& o4 U* D$ I3 T' P; Mhttp://cpvlab.com/5 l6 M5 _- q6 d+ C) M
CPVLab Help Videos9 ^1 \# ^+ v0 c& ^1 Z3 E# q
http://ppvlab.com/oweiw/oiurw/vdm.htm
* s9 V* @5 a$ M6 eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 Q5 F+ j7 k! ~' q9 S2 m
industry standard.
# ]2 d; D3 P" M( X6 m7 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 [4 U3 q5 M, w+ a9 l7 ?7 n, ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 \7 h: t& h) R$ z/ L* p
good support if you have problems with your installation.
6 U7 O* _* e, g1 B& cTracking 202
) Q" d1 F: l8 `/ _! N. G+ XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 `/ _9 @) \- x( w8 Ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ R, c3 |, N! |. n8 L [area.
" E+ }6 |. q5 @# c1 B2 DIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! `; F2 q9 U1 P( w$ eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 g9 ?1 H2 S; p% _8 sinterface, and their hosting.
' P% s' |, S9 H( K3 N; Q) kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) p- M, q* C# L
and targets which you are bidding on. Leaving this up to chance in order to save money could
' i; c& p3 W6 Y- B1 @potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ J9 z* Q, @+ i2 Y* ~
were using.( r5 [# P: I& z
Choose An Offer
B, _( P! g! yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 z; S# f8 I; VLesson on Offer Selection2 P* ]. g3 W6 x9 g' W
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ g* D2 d; { {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ q) L- X9 R) s' n/ TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! @' @/ D6 O9 p
LeadImpact as the traffic source.$ z; t! ^% f& [2 E2 s, c
Now the best way to learn how to put all of this together is to just get started. For some variation in
) n# y# O7 R0 j3 Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* ~4 |3 Q* G3 [campaign.3 p( O& F3 H# N& R! w* v* g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 x2 e& y7 n8 J0 |& ]% F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- h: R. x; y* Q$ m$ t8 |% G
that all traffic is accepted.: @6 `" o: D& F1 v+ _. X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' y8 A2 K4 S% C+ Y6 z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can ^) }. @9 q; |) {6 r' S$ `$ a
get creatives like banners or images specifically for the offer.$ e# _( t4 g% x3 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! n. U+ m! J" z7 KBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ k1 S8 c" i$ E$ N$ d( e
track my keywords. Without doing this, it isn't possible to see what's converting.
1 p; Y$ S# ^: l5 t2 ^% d% l8 d, @: |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) T8 f/ P( j) x$ b1 [3 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 w/ B1 k, @/ t6 Y/ [
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
L! g" I' g/ \/ rbottom of the page:9 [/ \/ O, Y# m: u% u
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 f; E2 E0 x- _+ v: J# B
Click on the offer → pixels → Add a new pixel and this comes up:7 \7 L9 V" O8 X4 N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 j5 _ k. o# p7 m' \from your software into the box that says 'Enter URL of image to load'.9 l- d& Y5 A) Z/ Z3 t3 J' f
Once you do this, it should look like this:! |$ Z4 M) g O( k$ c9 |+ Y% X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 f% S0 J5 L3 K8 ^4 S' }! f+ ` C
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: B* j1 B7 o6 Y" ?( j6 Z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, g2 i$ Q, v9 y( g' b1 e o$ I9 u
Prosper or CPVLab.( ~& M4 ~3 `$ I( l, w0 h
/ m: f0 v$ y! w6 I
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发表于 2012-12-27 18:47:17
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