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PPV GUIDE [PPV新手入门][28页]9 m& \7 C+ T) H6 e& G
详细的请下载电子书！4 ?8 S% m R* N$ j
& b, Q0 a" W$ g" H- g9 ]
7 u" L* ]0 ]: d9 C; @3 fNewbie Guide
) u5 L% `. C$ h# F3 A5 cPPVPlaybook.com' a4 \# m; I K; B* p! e( Z; C
Tracy Shaffer/ A0 k3 K. R* o" w! {
David Ford
; V5 N+ f1 @6 t( _2 F- d0 J3 Q; y3 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 X ~5 ]1 I+ i" h3 N8 v
Getting Your Mind Right to Start Affiliate Marketing1 c% r. H5 C0 Q1 @9 Q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. ^; h2 [( N5 G+ H0 K# Iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 W2 c! p8 I7 W; ]/ |" Z! zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, W# k* V' Z& |7 y9 F# D
with any success, these claims are laughable and far from the truth.( T, c, F. C' @9 q+ P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ q% V" E, E$ K* Eflow management. The main benefits are the low barrier to entry compared to other businesses, and
) z* _6 y, b" ~$ H/ c7 O/ H ^the ability for a marketer to be a one person shop and make an incredible amount of money with low2 s7 i" t' H4 u
overhead.
8 P4 I- E: _* JThe winners in this business are the ones with persistence when nothing works, who know there's
1 R7 h" u, t$ M" O& ^9 {1 @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 [2 g4 k' N# eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* d: j# q8 J" N! m$ Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- P! b8 N# x" {' _& a
Most of these things happen suddenly and without warning, and they all contribute to the amazing% U4 z: s( l8 | I% j& s. p5 Q9 m
learning experience available to anyone with a few hundred bucks and the ability to open an: m0 U/ W& t5 A' s% s* [! \
advertising account.
% U; o5 u5 C' KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, g& X. o2 `: W ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( M7 l& b/ l. P7 Fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 [& N: f5 Z8 W: O( c9 strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: w0 R5 R& s4 u7 P( [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 z# I# [+ V* `" F# A0 c1 z9 \
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* o- Q# p6 _7 `: s0 Wstarted building.7 t# @8 B. Y; T7 O/ v2 X6 M( x+ g; g
Things you need to get started:
4 g+ z1 P6 B) Q/ c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 F! a2 O& W7 d) e. P" f# T* _
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# ~' i1 u/ h/ m* H, }5 z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) K! b+ p2 G7 I! Y% V# f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 p4 g8 E: J1 B4 ^: ]% ~+ E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; V) F" B C, k
with PPV.
& o N5 G8 X, O- [, T$ H/ GBasic Getting Started Definitions- e. P; K2 G! w, v2 X! `% ?" s
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: u& n% [, ?# o7 U& j6 M4 g) i, {" ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* p/ n. Q" a) n9 C* d9 Z: h! N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. s7 U8 R( D8 E6 T% Q: J: o1 x" htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ N9 e/ ?$ L( _ n+ _5 f
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate }7 \4 d" X6 t1 ] X4 [
receives a commission on that product. An example would be the Amazon.com Associates program,( g E) f9 ?: n! \
Comission Junction or Clickbank. c0 C2 u- E6 g
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 g6 \1 c* H- {3 v6 u: S. Jan action like filling out a form, submitting their email address, signing up for a service or sometimes
$ j6 r+ x; i2 X0 L: R3 Ybuying a product. An example would be Ads4Dough or Neverblue.
. p" c+ J0 I F3 H$ ` u3 WAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: `5 o0 \4 i, s9 `4 E
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% w1 v* A: A+ c0 U Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% C6 ]( }" p9 \8 C9 M, gright from the start can really help you.$ i' e" X) o* [% a5 _3 C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* n: V: V& b+ X6 {3 o' \, m( B Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 r& w! p. F, n6 Tview, starting anywhere from .01 or .015.
1 x8 S8 h$ |; m8 }! x/ U0 Z4 EIn order to use this type of internet traffic, the affiliate can sign up with a number of different! Q8 w: w7 `5 o) u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ t7 S9 \: o# Y1 sMediaTraffic, and AdOn Network." ?. |- S+ z. ?
Don't popups get blocked by pop blocker software?
4 r; Y4 i% |, g& aNo. Popups are served in a new browser window as if the visitor had opened the new window( \5 P8 {3 |8 j! n
themselves.
; H- O0 d, ?) A9 }3 O; @- JHow many popups get served to the visitor?
2 P% b; j( R& y0 Q3 V7 bThe number of popups served varies depending on the PPV network. Some pop more frequently7 l3 H0 B* z& Q# j9 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% B! c2 e p" D. R6 M! o! eserving this kind of advertising, so they have to toe the line between keeping their software
, F! ^9 \! `4 C. {: \/ ?downloaded and still making a profit.
# e/ g) f* i. ?Isn't this type of software bad? Why would anyone keep it on their computer?0 Q# q. |9 e' F! z1 Q8 n' _
No, this type of software doesn't harm the user's computer.0 y4 z ?8 p) D+ w, d+ m7 U7 v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: p! {3 t9 `- y$ Btoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 J' r, f B; d# A
that they can continue to have access to the incentive.
5 j( x4 y' b; S$ \8 [( e E% n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ n6 F; g+ z1 X) i/ S: eHow to Get Accepted into a CPA Network
$ ~8 c3 M. ^1 v2 B+ VIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 Y# |; I; B& `2 J/ k5 w
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ z( N/ J! ~: b8 i# A; O
different networks.$ E6 v; q8 a# A5 R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) g" I* \* F4 X6 d5 Yapplication and be as specific as possible about your promotion methods. Usually some time after
) n; S- h s6 D* j* {receiving your application, the company will call to interview you. The phone interview is a critical5 ~. J$ { L% e; L8 J9 t
part of the application process, and most networks will deny your application outright if they can't get6 E* N! K/ \' m0 a j
you on the phone.
& _' |) b4 s w" POften, the person who does your phone interview will actually become your affiliate manager after
c! A6 S4 c+ o) b5 Fyou get accepted, so it's a good time to put your best food forward.
$ X. ]7 {/ m* b: Z/ D' V( EYou might not relish at the idea of someone grilling you about your internet marketing methods over- B) m1 X; o6 |6 G8 t9 n
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 O& D0 S6 `9 ?" Z$ x
What methods do you use to market offers?
1 L2 n' ` N* M c+ EDo you already have a website you will be using?
$ Q G. m, \! kHow much is your advertising budget?
: X9 v' |% l* }What other networks are you a member of?% I5 {2 y4 _/ H$ ~2 x% i
Who are your affiliate managers at these networks? ], C/ x# a! L2 A2 N
Do you use social media (Facebook, twitter, etc.) to market offers?
$ p% l; [* N8 u$ z2 W# ] LHow much traffic can you drive?9 K5 T. r, C/ d- c0 {8 ^+ F
Do you have a personal recommendation from anyone who is already a member?
9 C" U8 ` P8 a1 ^1 `8 J: ^4 UOnce you provide satisfactory answers to these questions, the network will approve or deny your* Y2 ?& T t. s( }4 O1 r+ S6 E
application. If you get denied, just keep applying or call someone on the phone and try again. Be, O) F2 j$ m, b- u y% D, b
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 T' W ~% P9 r- p$ ^for the network can be helpful.0 O/ O% V# p' z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 ]7 @- q7 t( P e
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' c- Y0 l* A! {( A/ v; ?" U* qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# Z; n! G3 F, W8 J2 [+ Qpeople can open a lot of doors as far as networks are concerned.
, |" R, q& X9 S4 A+ R6 OAfter You Join a CPA Network
) C. [" r( b0 W s6 K8 FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 B) \/ H M7 a
and make an attempt to get to know them a little bit.
' c+ o: E3 r7 D8 v7 ^) O( q$ t8 M/ TFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 U6 J% k3 n: R. |+ r, Oweight in gold. Start feeling them out from the start and try to get to know them. Once you get, l$ } O$ b2 I) n- ~. k5 G- V6 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 _# Y# T7 x: P' n, O, v& j3 l8 ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 o0 a; k% V" [1 ^5 g+ A2 H. l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, k8 z* K6 s. T+ T9 Y0 @email.* F; N6 W( R5 @/ }! q- [
For more helpful info about dealing with affiliate managers, check out:
- D1 \/ Q7 x8 c- ?2 _http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 r1 e% r4 @9 Q% Q3 y8 Q1 chttp://www.mrgreen.am/affiliate- ... iate-managers-want/6 K' @ V% c! [- ?1 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* m- N# V' P K. W3 t9 X+ B
Set Up Web Hosting6 a4 i, i8 e, ^" [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% ~$ h- |0 r9 J% S; ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 t: N2 |) o) U. a8 w) ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# V6 l* ^- D% m" |1 y
whoever else is on the same server as you.! @, C8 m2 ^* P8 n* y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
J% S( l' T$ Y: }enough that the visitor can't close the window before your pop up is even shown. You have about 3
' S7 S: Y7 x$ V9 s7 pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." H- r# a% Q4 y- G+ O, `4 ?6 c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ u& Q V7 H, O8 E: x
house full of roommates (hosting customers).8 D( E$ y. ]$ H4 q3 Y4 t
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& i* }9 y' T, z9 J; b$ l7 R; ^the fridge where they are supposed to put their food. Everyone just jams their food in however it will* ]* U" \3 H6 _ D" \
fit.' x. X0 j* {: {$ C
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 V _8 R8 @5 e8 W% s1 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 P9 W7 U8 B/ d( ^' e) P5 V3 V) O1 otheir food. Everyone else's food in the house has less space to take advantage of." e" G; E3 B N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ J$ D. x; E# W. a; b7 p& o. |any type of hosting this is a bad thing, and especially while running PPV traffic.
0 b! \! Y6 a, k5 o5 O$ YIn the case of a virtual private server (VPS), everyone in the house has their own designated space1 f2 Y! e8 l6 m. H7 @; i+ |% @5 H
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 y0 W- p3 Y. E: Z0 e! V, Q( b3 W( r1 x! ]partitioned, so that each customer can only use a specific amount of resources at any given time.' ], s& _+ Z. c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ {# c8 r6 u" O9 Obelong to you and no one else can use up those resources. This makes it possible to serve much more- c$ q% K7 s3 m) J, `
traffic, faster.
& j! T2 R7 y/ _8 h& V$ S, I- @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& |3 b s8 Q/ c( V6 TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; Y3 V4 I: l4 q( ?% S3 jhere:
j% q5 I, ~1 d' A2 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 R* j1 K3 d& K, R B% h
VPS&highlight=hosting
- m3 c% w" \; ~& tDedicated-Hosting-vs Shared-Hosting
4 W7 z" s6 u4 _: ~http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 E3 h2 W4 w @7 i! U" a" |& O' H5 l
Hosting...Your-thoughts
. m A: B. I6 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& s8 W/ R$ n7 l! X* F9 r
Hosting Providers for PPV
( ^* e6 v3 M8 M; xBeyond Hosting
( v4 a7 i+ x, jhttp://beyondhosting.net/
" o1 r1 |% @6 ~' J9 m: gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 z! p; W+ y0 C- Q( ^receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. Z# x. e, ]# z4 \
direct linking with PPV. Also, these guys provide great support.$ T6 c( G/ J) B
Prosper202 Optimized Hosting
$ ~9 e5 o; W/ M- |. r) M1 \0 Z6 lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# G1 l0 g* D7 t& T* D/ rCPVLab Optimized Hosting
, B4 d! g% H/ @6 ]: Q" d; J# N2 }http://beyondhosting.net/CPVLab-Hosting/
; m+ q5 E7 L8 {( k7 WDomain Names for PPV# }/ F7 a2 Z) \; C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. o9 U2 p& H& t: K, Ewhere you're going to host your tracking software and your landing pages if you decide to make them.
1 ~1 J9 E) w' {- POftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: A q. `. C6 |/ p" F) Fbland one is fine to start with, to host both your landing pages and tracking software. The .com,! E- w% m, C- L
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; L8 s/ D& M# k1 [& L$ ?( F2 R
term or build a whole website.
* v* U- J6 z- c& |: k/ ?After you buy hosting, a domain and get those all attached to each other, the next step is to install9 S! \5 ^* z* d8 _5 l
tracking software on your domain. This is really important, because it is necessary to track your
: g4 _2 K" w% G' hconversions down to keyword level so that you can optimize your campaigns. Without proper( Z9 z, @3 G- v' M, H
tracking, it is impossible to know what is working and what isn't.& r+ K* Y% Q8 s" M+ }" c" z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ T$ |9 f! D$ y9 F( R
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ |7 m2 D. d% N* Y( `% U
Prosper202
( k2 c; ~" d1 w1 O: l2 thttp://prosper.tracking202.com/apps/2 x$ \8 K, t% `5 ^8 x1 g) i8 o
CPV Lab z3 ^' A0 O8 P$ w T( V7 B
http://cpvlab.com/
6 P7 O! M' A H$ vCPVLab Help Videos
' L* }; y8 j( ~% N# T& fhttp://ppvlab.com/oweiw/oiurw/vdm.htm
% S0 g" f: q+ i6 aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 r% j# j) T) s2 g; ~0 F6 [
industry standard.1 E- e0 e. X: Z! I5 f3 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ U( \- z9 M: s4 _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ ]: x3 Q& K/ ]* L! M: h7 l2 Hgood support if you have problems with your installation.4 J* j( k& j; @- e; g4 X) p6 k
Tracking 2024 n' Z* X$ Q6 Z9 v6 C0 W- H( x
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# @7 }% X/ j8 | W8 l
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# H u, N7 Z( E4 m. P" Z7 B
area.
8 D6 T5 I, Z* Y! f7 [If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 ]1 X, \7 p. ^) n$ q/ O8 R2 myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 S5 V) l! c# @1 i% G" J9 O2 H8 H
interface, and their hosting.
) ~* ?) r1 Y( v* ?$ a, o& P# {Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 y6 W t' J6 s! X- B
and targets which you are bidding on. Leaving this up to chance in order to save money could% O) o0 z! I4 c+ f7 ~5 o7 |; M7 t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 t6 z+ {( y% s* I9 ^, `were using.6 B3 U3 ? W3 E/ H @
Choose An Offer
+ T/ R3 s# {+ N, |$ R% O# lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! `, I# J3 M( L. |% l v9 X
Lesson on Offer Selection
9 l; h0 ~ c H7 H; F; chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers4 Q0 E5 @% I: a- C x t+ g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ y+ B: ?; \; e4 G1 g; j4 q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ T2 W" r- ~9 [4 y+ e* D5 fLeadImpact as the traffic source.. `8 \# Y L) Q0 K; g# w }
Now the best way to learn how to put all of this together is to just get started. For some variation in
7 d' c3 Z6 T8 Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 n; r* t& n7 b% B% J& z) Y" acampaign.
& Z/ T' O( i8 }: i3 _7 `0 PWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. O; K% g$ ?: Q* l; K9 qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 B: U" U' Q$ \. \that all traffic is accepted.* F0 s/ s- w! ~' f0 [
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." n1 I; X8 O+ M# t" g: {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# \- s/ {: x) Cget creatives like banners or images specifically for the offer.
+ k; w+ m, y* [* m7 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( a9 Q6 m5 G! k* S3 ?
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 U+ y) m6 e8 E9 u* ~
track my keywords. Without doing this, it isn't possible to see what's converting.
) L& C1 R8 N; N; ]" Q, A7 \, JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. p7 d& G9 ]: i' w& F1 J) T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" i- I9 O, I0 m2 H1 l6 y; `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 e5 X; F& M. G1 V( U) p* d6 Obottom of the page:9 [+ m, u) l, q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- }2 [( d, I3 q! s! S- f
Click on the offer → pixels → Add a new pixel and this comes up:
8 a/ x6 U+ K) |* W6 S3 t$ {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! u* |- p7 L" l; l6 j- |) @ g3 ffrom your software into the box that says 'Enter URL of image to load'.
- v& q4 {6 y4 Y2 S" QOnce you do this, it should look like this:. s7 V3 i" c/ t( H3 L# B7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( E# a6 b8 ^# K2 a2 b1 G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) z$ g2 f( D6 V! l% t. l: E b" rNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# `/ x! g6 [! P# _Prosper or CPVLab.
# M3 i9 t9 |: P; ?8 l5 c5 G+ @ E$ h& L; C% w, c: \) b1 \
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发表于 2012-12-27 18:47:17
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