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PPV GUIDE [PPV新手入门][28页]' s! M$ [' |% y1 m, A
详细的请下载电子书！& ~- b; C* B, c( Q7 e* }' B8 \
5 K* z) ~0 ]9 G6 h# c, q6 r1 d
5 ?3 J3 g4 a x9 }/ ]1 \" ~. gNewbie Guide E/ h2 c1 Y9 d2 E
PPVPlaybook.com5 J$ D. p: f2 t* p& \9 e' r
Tracy Shaffer' X; X" H' D2 w/ \$ y% m
David Ford
$ k6 {. L8 E+ m9 Z6 k. [/ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 B) h: s1 K3 u/ z! d5 X
Getting Your Mind Right to Start Affiliate Marketing* h/ X0 n" E, w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, O1 m% B' S' T' v& I& ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ j) n* X! D* P2 b
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: m' |. \! m' C0 n) R* U
with any success, these claims are laughable and far from the truth.
) A: ~0 D3 n, Q/ P8 Y/ J MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) F) N9 u* j5 h- h* u; k9 V& W
flow management. The main benefits are the low barrier to entry compared to other businesses, and4 }; O' G7 N6 R1 G' Y" i
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ J0 z v8 n* u1 \! _' o J
overhead.
% C( l8 V: I/ t8 Z( QThe winners in this business are the ones with persistence when nothing works, who know there's
( S2 U/ z4 a! Y" V) Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: u$ S& a- Q2 X3 C/ b* `; K" YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: w% F$ b' T1 T" d. v7 zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# _6 s, W* p [6 o4 [Most of these things happen suddenly and without warning, and they all contribute to the amazing& \3 ~; Y% b Z6 C6 W- f5 R5 [
learning experience available to anyone with a few hundred bucks and the ability to open an
# W& o% c. P/ A' I/ G( h9 v7 g8 `advertising account.
# a- V- [$ H1 o$ y% W1 `, DYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 x5 @0 s. ]5 awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& c# E& [7 W$ W2 r# N# M0 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* a# S0 }) u' Q O7 S) G
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., M. z9 C. j+ X) U8 F2 ]! D
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- `" Z @. V5 \' I% Z2 S7 estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get0 I f6 `$ I. r6 ~. \5 ~
started building.$ Z5 c+ V5 h5 B" Y( v& h6 s2 h
Things you need to get started:5 P2 }9 p$ Y, S; _) Q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% g* i0 [( z/ ^! i+ j) g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 ^" y0 A7 l" m u; l/ i/ u% G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 w* \& O7 r& E( I
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) a9 V( O2 K2 y0 v6 x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& z' ]1 Z) z. H+ p/ N& P
with PPV.+ Q5 K" Z6 E9 a8 o: @' O
Basic Getting Started Definitions
/ q- t: y: c2 G, NAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) y5 T& S- {; p, b/ a* `" ?* V3 Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# \) R- d; C8 {. [4 t/ w7 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 S' V$ t v3 l2 s3 J
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 ^! P8 U f1 Y+ }: q: Y" M& ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* E% ]0 C R! L: E8 T) F! ]
receives a commission on that product. An example would be the Amazon.com Associates program,& e. G" N8 W, Z; c7 e' T/ c4 T) O
Comission Junction or Clickbank.8 f8 W8 e! g) B# x8 ~' `" J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& E8 z, R* W- W9 v5 T& o( e, I3 x' A/ J3 _an action like filling out a form, submitting their email address, signing up for a service or sometimes9 W; u8 a6 D$ Q/ g: K
buying a product. An example would be Ads4Dough or Neverblue.& f1 N$ D7 Y5 z: ~) B6 L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- U; {6 G& M6 \% c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 B: o* @1 u i" qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 r3 H+ a* f" F ^5 U7 X3 X, ?
right from the start can really help you.5 K' y1 E7 `# I+ O/ q; g3 X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' q2 D8 s. W" y* E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* L% @' q d+ C) f: Uview, starting anywhere from .01 or .015.
! l( ^1 U$ v" A% L0 I$ e5 ^4 wIn order to use this type of internet traffic, the affiliate can sign up with a number of different
3 ~' R3 ]1 @+ e$ bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 ?4 P4 l1 x. p( v6 j
MediaTraffic, and AdOn Network.$ h* B6 B; q7 U0 w& t. j
Don't popups get blocked by pop blocker software?
" M7 y' t0 r. F! }3 S$ {No. Popups are served in a new browser window as if the visitor had opened the new window
) t6 C6 ^2 H f6 p9 n( Wthemselves./ B2 c5 O4 J) _: k
How many popups get served to the visitor?3 j: w! y- I8 c0 I! @
The number of popups served varies depending on the PPV network. Some pop more frequently
( \- b5 z0 Z6 j0 E9 h2 Y1 G- o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; K7 \- Y4 a. i) ` Sserving this kind of advertising, so they have to toe the line between keeping their software
! g" G2 S% c5 {+ C9 odownloaded and still making a profit.
* j, F) S9 x0 ZIsn't this type of software bad? Why would anyone keep it on their computer?
- t( \9 @4 v# ]No, this type of software doesn't harm the user's computer.( J& ]/ i8 c& J6 w0 h5 W! x& n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* V- E/ o+ U% C$ t- e: Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so% @8 s, ~& \) `9 f s
that they can continue to have access to the incentive.
3 z: _0 J4 D' ~7 F! K* O# x5 {! }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, J: k) o3 _/ n; yHow to Get Accepted into a CPA Network
s2 G) A, ^( AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 @. E$ y$ c) Z Pto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 s3 p: G9 v. R% |; f$ i/ Mdifferent networks.
+ T0 l' F* T; C8 aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: N8 d1 S; L: Y [/ _3 a" G7 Fapplication and be as specific as possible about your promotion methods. Usually some time after
7 v( Y i6 v' G/ ?receiving your application, the company will call to interview you. The phone interview is a critical
( O' d$ U6 A' h" Qpart of the application process, and most networks will deny your application outright if they can't get8 ~5 m/ n$ |5 Z' l9 ?$ X1 e
you on the phone.
( o5 X# n5 K2 ~# W' {( M+ ]Often, the person who does your phone interview will actually become your affiliate manager after
4 W; L/ Y2 w; {( M0 u+ M& i1 l5 ^, Vyou get accepted, so it's a good time to put your best food forward.
" L, W4 Y6 F. g5 V8 i9 w0 @" pYou might not relish at the idea of someone grilling you about your internet marketing methods over
# A+ d. X! e) h& @: g& Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
5 U) m# l, x/ N# g- k pWhat methods do you use to market offers?
2 Z4 u7 @" m3 i7 A$ [. O5 ~) fDo you already have a website you will be using?
$ |( G6 z. @% r" AHow much is your advertising budget?
) W- V. p- \1 Y T/ Q+ C/ X1 qWhat other networks are you a member of?
2 r% E: p7 U' eWho are your affiliate managers at these networks? y5 _8 _8 D' |/ H. K# D# ^' d( C
Do you use social media (Facebook, twitter, etc.) to market offers?
9 w! Q B& M P( hHow much traffic can you drive?3 K* t8 k! o8 _( E0 {' w4 a
Do you have a personal recommendation from anyone who is already a member?. d) _+ a8 B0 f% F8 a' U" h* A
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 U7 R* W. @$ g( f5 Y$ {8 Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 z. K$ H# m0 l! y; i3 `( Mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
, S( q( p, Y e3 @* d$ J, F) Ffor the network can be helpful.
% u* z) y( u+ H ^ I) BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% `, L9 \; ]$ b5 g# M& _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 H; M) Q/ c. aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, f0 H, ?- n2 k9 T+ bpeople can open a lot of doors as far as networks are concerned.8 f+ F! \4 E8 W0 l
After You Join a CPA Network
3 u$ B5 t6 T- Q2 ~: x- ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( _4 _2 `% ]9 [" C) x( Y
and make an attempt to get to know them a little bit.
7 z! T' e9 R+ v3 YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, L) v1 j# X0 W2 @1 |3 w, m( Kweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 n _. X# ^& m4 M+ z% _5 x y% U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( ^3 D# n: ~2 [1 l! f* Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 T/ E9 C/ ?* h t* I) [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 Q) {7 [( K1 {. E+ c8 e5 b, F
email.- M) [0 S: [* Z# s* ~5 s
For more helpful info about dealing with affiliate managers, check out:, W; h* V$ j( k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ S2 Z* ]1 ~6 bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 j% B5 R) v2 ?- g( K: k9 v- h1 T' f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; U& \0 O5 ^+ uSet Up Web Hosting! E3 Z9 t9 m. K4 |/ ^* P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" \6 R2 N) D0 p9 Q9 e1 iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared! ^, J7 G( e" x5 n# E# q) E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
?2 ^" _6 |8 pwhoever else is on the same server as you.
" j: y+ }: s5 y/ MSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% Y3 n4 k* [' B$ Menough that the visitor can't close the window before your pop up is even shown. You have about 3
5 R$ ~% t' o8 b8 ^; Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: K2 V' J1 J- R% B! J% TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* D5 d+ V5 M Z7 s" m+ O5 ehouse full of roommates (hosting customers). n% |! _2 ~. |
In shared hosting, this is like having roommates where everyone has no specific designated area inside# \1 D* y7 c7 L3 h0 B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# j: F, h1 T+ n2 V1 w
fit.
4 Y5 s+ T; z+ I: PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than7 U9 U1 Q- ^7 ~+ h- ~
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( m3 w9 A2 t1 x2 r+ J" _their food. Everyone else's food in the house has less space to take advantage of.
7 d( d' \& F' r Y+ b! ~# l" v8 M- iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ E# ^: e! K. }4 |; jany type of hosting this is a bad thing, and especially while running PPV traffic.- g, h/ U/ O- r* I9 o
In the case of a virtual private server (VPS), everyone in the house has their own designated space! h; j0 i n2 @0 n
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ u% [4 q" S5 z3 e1 Apartitioned, so that each customer can only use a specific amount of resources at any given time.% S/ C; \4 r' Q7 x1 |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 Y" S$ h. h0 Z9 Rbelong to you and no one else can use up those resources. This makes it possible to serve much more
G2 r6 E1 J& a# c- d0 I: atraffic, faster.
5 c/ q5 [0 ]% o: g3 d% b+ z$ JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 ~4 ~8 v- N1 ?$ [, _
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ C$ Q6 b9 X" m, @3 y% O+ ?here:- N/ O& i" A7 h1 F+ \# L* m
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 f" t7 f4 X2 p( O X3 q. N8 R
VPS&highlight=hosting
' S/ _$ |( |# j5 g6 RDedicated-Hosting-vs Shared-Hosting
w- M# Q% q8 _- [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% _0 L! H% N9 ]+ i$ F4 t, n
Hosting...Your-thoughts
% l c: e/ e6 L/ a* S D9 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* e9 h: {& H4 p' l7 P1 b
Hosting Providers for PPV
, R1 `6 n9 L( r3 ~" c% F& BBeyond Hosting
% _; l6 B) @7 d& ]5 F, |http://beyondhosting.net/
: r! N2 w% ^+ |% B) t9 ]4 KWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 T0 z0 g3 Z4 t* r
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 C2 h t& U, S8 b
direct linking with PPV. Also, these guys provide great support.
1 _/ C/ p J$ T, h6 AProsper202 Optimized Hosting3 r: t& |, ?# t* i1 u! }$ ~( j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 [7 o( ~$ |! N, c% q- Q9 ~
CPVLab Optimized Hosting9 s* i) k, i. s5 B- u- {
http://beyondhosting.net/CPVLab-Hosting/0 [4 q3 l& n5 H! `, Q
Domain Names for PPV# y+ d/ B. ]0 j$ z* S
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is _+ a( w/ {, k& M/ S
where you're going to host your tracking software and your landing pages if you decide to make them.; m; U: P. v! \# t/ G& d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( J) S8 c: \- U7 R) o
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# g/ j5 f$ d1 S) H5 c M% K6 m
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: Q! d1 f. J6 a+ H! r. {4 k
term or build a whole website.; m& ~$ @# k! K/ S
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! s' d# ^7 g: S& |( p; m" n0 w* k9 Ttracking software on your domain. This is really important, because it is necessary to track your: ]- ~4 b' C) |2 h! @2 s( t
conversions down to keyword level so that you can optimize your campaigns. Without proper
( t0 z2 B& F) S* n [6 L; @3 c* atracking, it is impossible to know what is working and what isn't.8 x& K: K9 J0 ]( y; K* @$ t% @9 o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 E. Q7 ]* E* K( W. |is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 P$ d3 ^8 N/ m# R( X8 @8 G7 v+ a! a9 bProsper202
. U( t \8 R# \* c* v) W4 R1 }) ~http://prosper.tracking202.com/apps/; x1 e# o* Q' J+ G
CPV Lab) ]5 } w8 V& i K0 w1 P2 T8 b( S
http://cpvlab.com/
) }. G$ z# Q' D) r- T. lCPVLab Help Videos
2 U% R9 U& f# h8 M- b, O% khttp://ppvlab.com/oweiw/oiurw/vdm.htm5 Q: o6 I4 g* o/ z' F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 X" K) w) ^2 e1 D8 ]* mindustry standard.; C& l) U# R) x% d' h0 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" q; {# v4 E% y0 ^5 d9 |6 kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- y6 l& q8 R0 vgood support if you have problems with your installation.; H% q: z. ]) K) j- y# w( [* [8 A$ _
Tracking 202
& T% i4 `6 o; A4 X0 M# ^9 LTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ c9 D6 p0 J; Z! E. I! Y+ Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; }. l# O: s1 _4 {area.
3 y6 d$ X% F% D2 o" p" w; o) c9 WIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( x! O( Q+ W/ e) Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# W/ Z- ~& V! l; X" X8 g
interface, and their hosting.
6 K0 P1 Z, P2 ]# U; ~( EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 ?0 d- R, \) d5 u" k* Land targets which you are bidding on. Leaving this up to chance in order to save money could
" J2 v9 u1 r! g$ R0 wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you( S" R) R4 ?# s4 j+ n
were using.
* s/ K7 }6 c8 p- m+ kChoose An Offer$ K+ U4 g1 n# h1 N. n
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 L. Z( s- [9 O p% p+ U: h3 A: qLesson on Offer Selection
J/ E B0 a/ k. |: X* shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 d8 o+ V& k5 c1 U" TIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. [8 O/ k3 {6 G# l7 i7 @! x& ~5 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ g0 h+ } h2 ^, M3 Y7 L9 T+ t" i
LeadImpact as the traffic source.& ?# ]7 F n; Y- T! f
Now the best way to learn how to put all of this together is to just get started. For some variation in
+ B! Q- \+ Q: [: O3 m4 n2 ~1 Othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* t g4 m) W7 ?- Y0 ]& c8 Mcampaign.( K8 _! S+ q$ [, s# F4 f
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 _ d) ~. E6 Q$ R& |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 }' N4 a, q. d, Q: w5 F7 Q
that all traffic is accepted.
9 o! a- j3 C9 X9 `0 W5 mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: n7 A5 H& Q. I% G8 D% G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" U4 Y9 {9 [1 v/ m* y
get creatives like banners or images specifically for the offer.) ?% d4 @5 s4 q5 {0 ?+ ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: {8 m$ w. x: i* Q6 x- TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* I; d& p' V: D) d ?5 h
track my keywords. Without doing this, it isn't possible to see what's converting.
( x) P& t% ~& \. dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ X! {& ^4 K y1 o( f: D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( p& H; V2 M4 Q+ {& j6 Q( [/ }9 yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 _/ r0 ^ c- }9 H4 ~. p! jbottom of the page:$ F: I! h% y* a7 a( Q3 G, Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
7 `- t3 E; q/ F0 ^/ ]5 iClick on the offer → pixels → Add a new pixel and this comes up:
3 B- [* ^" j# d4 U3 k/ lMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- R0 A* @9 d" @1 t8 M8 L. Y7 a9 _from your software into the box that says 'Enter URL of image to load'.- z: q; E( W/ }- X8 U
Once you do this, it should look like this:
3 V2 A5 {6 y; ^9 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" w d0 U: D; T! g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- Z$ a, M% N+ c2 n$ P9 hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 W6 c/ D3 s! W( f7 ^Prosper or CPVLab.
- B. M' m7 ^- S; y1 u: K) B: r- u( j) x$ g7 v
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发表于 2012-12-27 18:47:17
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