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PPV GUIDE [PPV新手入门][28页]
7 i$ J7 X4 V6 i! O/ v2 l* T详细的请下载电子书！+ z7 E) D5 N5 j+ W8 ~$ q, Z2 }
: m' Z) y5 A* r. @. `7 H4 s+ M7 c0 C* F$ Q( p0 s
Newbie Guide
b1 t' B& y( RPPVPlaybook.com- A. Z! s9 \/ E) ~: j8 z
Tracy Shaffer0 b" A% n* P% y- G ?
David Ford
+ ]4 D$ K9 |& ~) w7 g7 M+ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: D* |& T9 R# @. U1 }* b8 w
Getting Your Mind Right to Start Affiliate Marketing
( G( W2 {9 B) F0 pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! q/ I8 J& o. @1 o/ G, J9 aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ Z$ E$ l0 a7 h; }5 }4 ~5 F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 \( w# z w, g2 i' t! }
with any success, these claims are laughable and far from the truth.8 e0 _1 P2 V" X/ |5 k% @# @) p( c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& {6 P$ _! r5 c. W; pflow management. The main benefits are the low barrier to entry compared to other businesses, and
- y/ R% I- S$ I C! Rthe ability for a marketer to be a one person shop and make an incredible amount of money with low) b: }" z& P1 k
overhead.
+ M# ]# t0 U4 I! ^2 TThe winners in this business are the ones with persistence when nothing works, who know there's0 d9 X4 b0 m/ M% r7 N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 h+ w3 c g$ R4 g z$ I+ w4 ]6 z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 n4 C, \; f/ `/ D8 ?
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 b8 O/ V. L7 c- A$ m( O/ f Q
Most of these things happen suddenly and without warning, and they all contribute to the amazing- l* I( n, N, j; \
learning experience available to anyone with a few hundred bucks and the ability to open an
) l7 a9 F9 I0 q' T6 w: G5 Zadvertising account., p( U" t3 C9 P, t* a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 Y" ]9 g) C* }8 A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& G/ o0 H3 }1 ~% j B1 w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 c% K* h- p2 r& c" B
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; t& B$ L* @& R9 W" J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 ]+ I h: r4 @* j) A% `& ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 d: B; u q. }4 E
started building.9 o& w; t7 G/ f' m5 `
Things you need to get started:
( Q5 b- c: ^ Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! c3 R$ F( C. ?2 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ C0 S) a7 j0 a; b9 l3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" B9 {0 P, B( g8 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! ~' k. O4 J2 P' {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ I$ \! u; }% o4 f0 a* Jwith PPV.
) T, K( P+ |8 [$ Q; O& XBasic Getting Started Definitions
7 L X V* a+ l; i( z2 ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 t0 w, p% }0 Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# P1 M {# I+ \9 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 I, y7 p& z8 Y% B$ a0 Stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; k9 v) R% o+ X2 z! T+ A4 CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, a$ A2 K& ^! @) k$ a' B( ^; n* W- V
receives a commission on that product. An example would be the Amazon.com Associates program,
6 |7 i7 u4 _* \' ^- C3 P2 a1 M: QComission Junction or Clickbank.
/ ]! b& d# e; S; V, ~Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- g B3 c: M* K2 Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes, y7 M& g9 x2 ~* |4 S' ~, i. V% _
buying a product. An example would be Ads4Dough or Neverblue.( [1 h- k; F/ X6 l, Z/ p0 a( R/ i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' h# S* V% p% z& P# Q% ^$ w! waccount, getting the affiliate approved for offers, bumping payouts and just about everything else- r- A3 S& f) o f# @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ Y8 @4 `2 r5 P2 V9 ]; E8 E# p
right from the start can really help you.' Q& k# E* D- j/ g0 z8 @5 P$ W; Q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 K/ d2 j% x/ K0 a) ~; Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 I ]; `' L& i a
view, starting anywhere from .01 or .015.
# F. z0 v9 N: n2 ?% AIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ E5 U" O- d) T$ g" P
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ |0 X1 m. y0 AMediaTraffic, and AdOn Network.
, r; Y" C" W7 C0 B+ @( F$ h: u/ Z5 l, rDon't popups get blocked by pop blocker software?
5 j( C) U- D3 B5 W, {No. Popups are served in a new browser window as if the visitor had opened the new window
/ b* H0 @/ r9 Nthemselves.
1 J' ~ g1 [0 g8 WHow many popups get served to the visitor?
* \$ L* r: g" ^8 W' x" k- G, jThe number of popups served varies depending on the PPV network. Some pop more frequently
2 n) v$ y$ M4 E7 S! P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ Z; C( p& ?/ A J# V5 t6 t. dserving this kind of advertising, so they have to toe the line between keeping their software" [' W! b0 U) w6 n5 |/ A- F. G/ x
downloaded and still making a profit.; F) Y1 |( n$ ^6 ]4 c
Isn't this type of software bad? Why would anyone keep it on their computer?
- H9 |" I% `6 K( rNo, this type of software doesn't harm the user's computer.) `* k g) W/ J- |, j! h8 n4 @9 C
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# s+ V" {% e0 T" r1 ]
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& |. B T1 e. bthat they can continue to have access to the incentive.5 f% a7 F. r5 S; Q9 t: {8 f& x7 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" b' g { v5 ^9 h
How to Get Accepted into a CPA Network3 W# Y- J; j" N2 x0 q# u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* t" d o- h: B! `1 x7 eto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ U9 x+ C2 Q% Adifferent networks.
* W9 o4 K1 ~3 gOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& J" g+ L# C6 D" p# Uapplication and be as specific as possible about your promotion methods. Usually some time after L+ B8 |& ^3 U6 c# U3 T2 X
receiving your application, the company will call to interview you. The phone interview is a critical
' f0 T2 E! [6 e/ L, K/ Rpart of the application process, and most networks will deny your application outright if they can't get
) ]- i4 j/ k9 Q F% [' i! Wyou on the phone.6 a9 ?& C9 U& ^4 N2 B; p
Often, the person who does your phone interview will actually become your affiliate manager after7 d ]! M. c s# Y
you get accepted, so it's a good time to put your best food forward./ E' _7 R( ~1 |$ Q) J: e
You might not relish at the idea of someone grilling you about your internet marketing methods over R$ A8 F6 ^, A+ \
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. Z. s! s( R, [- q6 vWhat methods do you use to market offers?
) w2 [4 q' A1 HDo you already have a website you will be using?
# ^! Z! S4 O, s$ J) {6 y7 kHow much is your advertising budget?
% U n( s v$ x4 ]* w. QWhat other networks are you a member of?- q1 ~; `+ Z! a
Who are your affiliate managers at these networks?
0 g1 i; q/ Z& Y N. u1 vDo you use social media (Facebook, twitter, etc.) to market offers?/ {, b9 l( Q5 R' D
How much traffic can you drive?, K: N0 D) f% H0 x# a' |# H
Do you have a personal recommendation from anyone who is already a member?
$ c8 I% ^: ~4 x' \* BOnce you provide satisfactory answers to these questions, the network will approve or deny your
9 \, v. u/ x; c" z6 t( |1 D. V# Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
! L/ @' m+ {, r! H& A' Upersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& ] f% L7 q! a6 L8 _for the network can be helpful.5 B4 C" g% W7 ]$ P! c$ c D6 K1 t, K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 E6 }+ z i( o' L7 HSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' A7 _5 Q! {% _. E) X/ m
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' R" G# K' m4 h4 e! t' @" l5 f6 jpeople can open a lot of doors as far as networks are concerned.
" h! A+ L: B& bAfter You Join a CPA Network
[( c8 [- m Z- }/ B1 c2 d* g8 L, ZOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* X6 ^+ e( R7 ?and make an attempt to get to know them a little bit.
# K4 Z2 q. q0 K- y5 J1 D/ f+ l4 qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 b% p5 x: J5 a$ ^. J W; L9 ^! |+ Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get
, @7 U# m9 O6 Z1 o8 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# x$ Q6 o- J4 glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: ~0 B$ Q5 `* }$ a7 m d' h
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 _1 w: C L+ |$ y
email.4 L6 s; a6 i2 a6 M
For more helpful info about dealing with affiliate managers, check out:
z5 P- h) ]; c( j! Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! h5 z0 U5 Q4 I( ^http://www.mrgreen.am/affiliate- ... iate-managers-want/% t% a2 _# n9 v/ M/ a6 |( ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# ]2 s- M: `8 v1 USet Up Web Hosting
) r2 t! Z2 ~& e8 D8 e' O, T( u: SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ W" t) G4 h9 i ~* Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared# }& F5 F( N8 E C7 k
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& v, n: ^: i# _$ P* H/ R9 i9 M# l
whoever else is on the same server as you.
! _/ _! @8 Z9 K& }; JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 _. I, t4 ]' _, v7 m' g- A
enough that the visitor can't close the window before your pop up is even shown. You have about 3; Y9 M* I1 H2 o$ n" j4 z5 @6 k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. e5 D* U: f! |: JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 z+ H& R& G1 x i8 a1 v6 s# G& Ihouse full of roommates (hosting customers).' @: N2 z$ A* v$ _- p2 e$ f" l. u
In shared hosting, this is like having roommates where everyone has no specific designated area inside
M/ n7 B* _9 U4 p8 Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will- _. f+ ]5 t) [5 ?( Z
fit.! @$ L* t1 S/ y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 M' o% X% D% M+ j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: h* L( f$ `% }' e
their food. Everyone else's food in the house has less space to take advantage of.( i# ]8 G8 U+ J' q0 c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( P' Y7 U4 a8 w" A/ E/ ]+ V. xany type of hosting this is a bad thing, and especially while running PPV traffic.
+ V" V% M% M; {7 g2 V* U$ LIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 X) B, m c+ l o- B" ^2 T4 A
inside the fridge to put their food, and other roommates can't come into that space. The server is! L9 J1 M7 n, A% V- |" ]
partitioned, so that each customer can only use a specific amount of resources at any given time.6 Q( w7 V3 i1 d* U Q7 M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& J' G# }+ D1 ~0 R! Q
belong to you and no one else can use up those resources. This makes it possible to serve much more* j# I, e% H) Y0 l
traffic, faster.
5 R9 p, S' B$ K Q5 HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 x( O" R) X' u+ t
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, v* O3 H P: N
here:
2 l2 G( J3 ~4 ]# g6 V3 e5 }" Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 O% B3 R0 w! iVPS&highlight=hosting
- k, m, p/ B+ X1 Z& xDedicated-Hosting-vs Shared-Hosting2 V; t7 j) h* f8 h
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
y0 y4 f5 o' H# H4 L D7 yHosting...Your-thoughts
. |7 X+ i- E7 z3 ^3 ?- s L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 p8 Q, a" p/ s* B$ v9 _
Hosting Providers for PPV) u) E! c+ V. d& |5 g. ]
Beyond Hosting
1 m( G; f' Y/ x s; Zhttp://beyondhosting.net/
. c# l7 K+ t. }2 K6 Q |: K5 f9 ?With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' D; l _. e0 y/ ^; a/ xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! @3 r! L. A i$ P. @
direct linking with PPV. Also, these guys provide great support.( X! K" h- p f: z) v
Prosper202 Optimized Hosting6 @- x5 r9 H5 a0 ^' g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 R ?2 R- Q0 S7 e0 V e& D
CPVLab Optimized Hosting7 @0 _; Y: t- |1 D
http://beyondhosting.net/CPVLab-Hosting/
# ^0 q5 r1 v4 X1 Z; MDomain Names for PPV' P3 H# Z% H" o& v# k1 _
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 W/ s7 W! k: X# ]" \
where you're going to host your tracking software and your landing pages if you decide to make them.
& C8 S. [7 U# g" t! `* `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, @3 n8 ~. M! T& b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" x' A2 S3 z) b: j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) ^7 N- u$ Q9 p& |- s* O# N Pterm or build a whole website.
; g+ z4 i# X9 I! o- xAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 p7 K; C& s, b
tracking software on your domain. This is really important, because it is necessary to track your; G& c1 @+ t4 h" J# c
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 E; F K5 i9 O& N9 l+ _4 U/ v% Htracking, it is impossible to know what is working and what isn't.
0 o u1 k5 N5 B7 k& w! I' E- i0 qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ o7 M; R( D" O% ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ ^( V6 c, z4 qProsper2022 {4 F7 x+ {! ~. {* p, @* ]+ U: D
http://prosper.tracking202.com/apps/ ~6 r8 s; m4 _: ^; ^' ^ ]
CPV Lab
7 z4 f# u# D0 @. {3 N$ |) @" M2 s- ?http://cpvlab.com/
* `+ J. M" p' Z% j1 bCPVLab Help Videos/ Y# O7 F, O* W3 |( Y( k' z3 ^# k, N
http://ppvlab.com/oweiw/oiurw/vdm.htm
. k4 h# T# M% i' M! M6 ~- \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 k' f a2 I% q- J0 tindustry standard.- W+ r# y( a7 a% L8 \( B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 \) t) Y. a+ d* |. F4 D% A' m h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ B8 L( o# k1 r
good support if you have problems with your installation.
5 m0 g( |# c; y# ]7 w* x5 ETracking 202
5 r( K$ i1 s, T( a2 I0 DTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& b- f: d5 {# r- v# |campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user U7 e. l% |0 C2 }& [2 f& P3 `8 {
area.% o2 p; a" K; U) h6 H( \4 h4 _6 J
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) L+ m$ A6 [& W# v4 p& ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' f( b! b: { E2 u6 Vinterface, and their hosting.
3 r8 ]0 J0 u) M: vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, Q1 ~" y8 \+ s
and targets which you are bidding on. Leaving this up to chance in order to save money could. h' O8 I& k e' F* o% O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you! ~% \2 k c, b
were using.
" Y0 c+ Y* f. F% G- e6 kChoose An Offer+ K# }$ Y/ ]8 u" C+ F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 a9 { j) a% A( q" O" W% z a7 x5 y, oLesson on Offer Selection7 g, w. D! N% s ?- c. U
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 P& T# i8 m: V) ~- m" G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 h" G4 ]9 |2 J( D! s( U9 }3 YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) W9 a8 l& V E8 c8 rLeadImpact as the traffic source.! E0 `" C4 A, s2 }1 t. o
Now the best way to learn how to put all of this together is to just get started. For some variation in
# d, m Z9 B" k- l+ b- ?the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ @8 r% @# J8 Qcampaign.
$ ?. ]' K' {7 v: y L0 ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first y) k W" X" r. Q$ R5 p- b
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ Y. c- w L0 Z1 m, a
that all traffic is accepted.
# Q% l7 u+ Z* }. c s+ l% K4 C) }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" f& m) I* o+ ]+ bThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 K" [% z# y, ^" O* |' sget creatives like banners or images specifically for the offer.
2 U. ^9 c" u9 E( Q# c: r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 W, M0 T: }$ n7 j2 c2 h! {
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 }3 ]/ N+ g& H Strack my keywords. Without doing this, it isn't possible to see what's converting.
3 A( p' I( L o$ PIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# A9 P2 c, ^/ c; C0 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. z" Y3 V8 T" X! P1 U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 `1 s. b; H: o6 s% ]bottom of the page:# ]0 { q, f4 F7 U. E0 E
Next, I have to cut and paste this pixel into my offer at Ads4Dough. c: P+ f8 M" Q2 O
Click on the offer → pixels → Add a new pixel and this comes up:4 I/ ^4 _" I. P! X1 a: @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" h6 _! ?- K: q0 Sfrom your software into the box that says 'Enter URL of image to load'.4 e& t- k( L# x( o( {8 p
Once you do this, it should look like this:
9 c3 x9 R6 y9 G& z6 a2 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 f4 n9 k# h9 b3 h# R
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% v0 p6 e* i: X4 |9 E/ C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- n: Z) c: T# W2 EProsper or CPVLab.
1 [% H; H( E6 l3 N$ \
: _, Y( ^7 Z" i |
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