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PPV GUIDE [PPV新手入门][28页]) G6 E4 y- ~- x. w- F. M- B
详细的请下载电子书！+ i, x& H6 v8 d" T K
+ f* N7 U# I+ ? B7 _: d
: I: T/ }" j* }- TNewbie Guide
3 g9 F9 T9 s9 }PPVPlaybook.com W# U+ c) Q$ [3 j0 ^
Tracy Shaffer
% [# `8 |+ y5 k( N I/ ?David Ford+ q. P8 y1 `: t# m# W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! G |' g2 s* ~7 m
Getting Your Mind Right to Start Affiliate Marketing& g' Q7 G: @6 o5 v0 m# e9 |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% e1 S5 L& R! w% S- {( Q! X2 never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 h. p! ~5 R8 S k, k+ Ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# k' W) y* i3 G+ N) T0 {9 ]with any success, these claims are laughable and far from the truth.5 l* X3 m& [) x# k6 M
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 v; ~0 ]0 l* P5 qflow management. The main benefits are the low barrier to entry compared to other businesses, and
, k# _) Y8 p7 Q/ x) l) N) hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' x5 C9 n% @% t) |$ Joverhead." U( H) ~$ p2 B( A/ ?
The winners in this business are the ones with persistence when nothing works, who know there's2 L0 N4 S, [8 ?& }" B: U* X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# W: B b9 D0 L; G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 E$ H. u) j( u+ |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ a9 T7 Q$ o0 s5 {# m- h' u5 |Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 a# R ^) j6 ~( Klearning experience available to anyone with a few hundred bucks and the ability to open an
7 H* c. N* v+ q6 [8 `$ S1 Ladvertising account.4 A' L& V" `* J4 d2 {* i4 I
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ M* v# D9 X* Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) P+ _1 R+ Q4 a. d. a; L5 Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,- H) e) Y. T* @
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- |/ E. Q, T3 \0 ]/ iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ a# {$ c3 j0 }( K1 w# D, fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
( @6 c7 u+ ]4 r. m& z$ O2 ?started building.; a4 i" S0 G, S; C: m
Things you need to get started:9 k. O8 x# V5 f
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% S, M" O5 r0 T K6 m- e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 f& U7 ] t& m' R/ ~' c1 A
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 p5 a2 H$ U8 l: d M) r3 o- `, L- O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) \" d2 |# n0 d& j1 `* T" X! v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 Y* w$ F9 d. {/ owith PPV.
8 z% C9 P. B: o) }8 mBasic Getting Started Definitions# x9 e, o$ {; m+ |* O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) D3 H& _( y( N6 i5 haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main I$ U2 p5 m* i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 S7 r* n. x+ S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' o7 x+ z4 y) N/ i' X2 [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" y: O9 f! d: h) Preceives a commission on that product. An example would be the Amazon.com Associates program, n1 n6 ]' o; v0 u
Comission Junction or Clickbank.. O& c( \4 Q' z2 ]' Y- s+ `
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- M6 u) q6 t# P6 g
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 p' m/ p$ P, ?# J# k/ N$ Dbuying a product. An example would be Ads4Dough or Neverblue.
2 y7 \# l) ~2 ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, `9 w+ d* a: p. b* O3 t; K
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 l: y* n: r M r: x2 m2 b- I% Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ e& I+ N; a4 {
right from the start can really help you.
, d/ s" n+ |- R$ H) q% n/ G# @- wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ Y6 _1 [+ }- J
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# ]: F8 V" ?! K5 T( [
view, starting anywhere from .01 or .015.
6 D- i+ S1 @/ G; \0 C. v) EIn order to use this type of internet traffic, the affiliate can sign up with a number of different) R, _" r' m( M5 V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 q8 y7 H" y8 ^( H7 E* U
MediaTraffic, and AdOn Network.4 s3 j- S6 x0 T
Don't popups get blocked by pop blocker software?
. I/ P9 h7 [, g+ P& iNo. Popups are served in a new browser window as if the visitor had opened the new window
! d7 d# O; e! g) |themselves., k" }( p7 M! i0 ~) i
How many popups get served to the visitor?
: Z3 o9 K6 i2 W& v1 C! k+ \The number of popups served varies depending on the PPV network. Some pop more frequently
5 h" a' [/ B: Y; ]3 h- z! a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; o/ U% Z, E, [. ]+ |/ u
serving this kind of advertising, so they have to toe the line between keeping their software4 W% _8 ~6 W+ r1 \" k: }# O+ m
downloaded and still making a profit.
+ [% X6 r: A2 y/ t1 G) w4 Y' YIsn't this type of software bad? Why would anyone keep it on their computer?$ I" Q( o" ^; [9 n% F2 ^
No, this type of software doesn't harm the user's computer.
# B$ L+ T2 A% _2 |; @& y2 w( `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 e9 @) e, Q% A7 W6 Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* S, x# q5 _, _# D2 Q- fthat they can continue to have access to the incentive.- E$ a `; N' D9 [* x' n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% O, W) y. J9 n: X; }3 o5 R
How to Get Accepted into a CPA Network
3 X: p9 Z1 D; T" b5 HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ v% ^1 F# A$ @5 w6 c! n7 U/ J/ x2 Jto start looking for networks is Offervault which lists offers and lets you compare payouts across
. \! ?) p# _& Bdifferent networks.) ]7 f- u$ k9 H2 Z1 w, h" U: f
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( ~8 l5 w o3 D- d; T8 }2 @$ dapplication and be as specific as possible about your promotion methods. Usually some time after% K; A+ A7 `7 I0 f
receiving your application, the company will call to interview you. The phone interview is a critical
+ O! \ N: O+ A( F- apart of the application process, and most networks will deny your application outright if they can't get H- T" l+ N F
you on the phone.
) q8 A. J4 z9 q* t) G: j# WOften, the person who does your phone interview will actually become your affiliate manager after0 I/ e4 r6 W( Z- {+ ?! f
you get accepted, so it's a good time to put your best food forward.
- O: M4 u3 u6 _. M/ bYou might not relish at the idea of someone grilling you about your internet marketing methods over! c, l$ W8 I. s4 z8 m6 Z. A0 i% e/ B
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- j" J7 Z- O+ w5 rWhat methods do you use to market offers?+ ?& n$ |8 u) e* F* c* o% _
Do you already have a website you will be using?/ N$ y0 p: K% d9 J9 F
How much is your advertising budget?
# T! k* a7 K5 V/ N, xWhat other networks are you a member of?2 C9 g! y7 s/ @6 O0 s3 o3 m( g
Who are your affiliate managers at these networks?
! I& V+ ]& e* M. l, c+ nDo you use social media (Facebook, twitter, etc.) to market offers?
& k; }1 ~+ G* P j) I: d& zHow much traffic can you drive?# O1 z7 B' O: N* K
Do you have a personal recommendation from anyone who is already a member?& G$ O; E* J" @( C0 J
Once you provide satisfactory answers to these questions, the network will approve or deny your9 A- l ~7 d8 U2 |" H) v7 K: e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' N5 M- O, h1 ^+ Ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate. g7 y" e. e* f$ b0 H
for the network can be helpful.
: _+ ?: A9 i- J1 VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' U$ U0 X: |5 `3 M8 x( d& H" hSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% {% S; x6 k5 E/ A. s' l) X1 ^owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; p9 c$ e3 b6 k+ J/ k- speople can open a lot of doors as far as networks are concerned.4 |4 K9 q4 }$ R6 b/ K7 E
After You Join a CPA Network8 I& f* I8 z+ |+ `0 P
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager p* K$ c# i2 G6 r7 S0 m
and make an attempt to get to know them a little bit.
3 e2 v+ ~" P5 v! FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 x' `8 J# u' x. b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* k3 E9 `) I. H8 R( d3 U& B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 `2 Z: j$ w$ @# L( i- ]3 }: vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout# d7 `! m3 F0 p! k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% ^, W% ?2 w2 @6 M; p- G" h
email." ~) o& M- A) T& E8 |, _7 [; e
For more helpful info about dealing with affiliate managers, check out:: w- H* Q- ~! m2 @' @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) R8 R, z3 h; E) k/ whttp://www.mrgreen.am/affiliate- ... iate-managers-want/
/ c1 c* k- _# x/ ?: e! e" v2 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 ]1 Z6 f2 [; E% e7 n9 Z+ i1 KSet Up Web Hosting
' L% @0 W; D% P& a; H. jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; d6 l2 k* F2 r$ A$ H6 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ M( n I" U; k; t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& T* I/ Y3 b/ f, j2 Q d! |
whoever else is on the same server as you.
% Q" h9 `" I. R1 U ~& {4 Q, \Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 r. V3 v. v, g" }" {& w/ [/ Y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
W G+ J; n" {seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! I0 [; P* E# ZTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; p8 w* }# D9 G+ A# k
house full of roommates (hosting customers).
2 a$ h. U& V3 gIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ p. w5 e* _( m! l6 t4 `
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 Y# w1 U2 u. x, v6 \fit.
6 |0 \' z' }" l+ W2 c, ~2 MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 [: l' O! k+ Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 ~* Q$ h; p6 T& z! S, v& D7 Q
their food. Everyone else's food in the house has less space to take advantage of.' y- R J# J3 l/ ^! E. {8 N0 v2 J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! L$ G+ L$ I7 N% B, F0 n
any type of hosting this is a bad thing, and especially while running PPV traffic.6 b3 Y8 D# Z+ \$ J( \8 E
In the case of a virtual private server (VPS), everyone in the house has their own designated space
0 z( i% o5 d) W0 G `& p1 Ninside the fridge to put their food, and other roommates can't come into that space. The server is+ u0 d8 q5 W4 w# S! e7 M9 O
partitioned, so that each customer can only use a specific amount of resources at any given time.3 d3 m0 ?. k) r r. k! }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
]7 s. M7 U' L4 r. d, S: Gbelong to you and no one else can use up those resources. This makes it possible to serve much more* w2 M& i9 {9 T S
traffic, faster.$ v2 V/ K6 S% t& x$ B3 |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 T: ^# V, R& ` w) B/ ~* W: aAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 g4 E H7 t8 \7 X1 v
here:
" g! t. n( ?" ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: m( ^& ]4 c' T4 ^" O! e3 ]VPS&highlight=hosting
" p+ Q4 S8 `- i, y" EDedicated-Hosting-vs Shared-Hosting
$ x0 j, ~. Q* O' E$ e$ Z, ^$ khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# [% F: Q; T/ G& O* l3 ]Hosting...Your-thoughts+ E0 D B7 x% a' L3 [/ r8 E6 e5 a3 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ | c9 _) K4 O1 mHosting Providers for PPV, Q) J# i2 c4 y
Beyond Hosting5 c% E' J0 {. Q' h( ]
http://beyondhosting.net/
/ F3 M/ X& v+ A8 SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- s' t# {4 |6 ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" j$ t) ~3 `6 R' W+ adirect linking with PPV. Also, these guys provide great support.
5 U' P4 F: t/ ^% xProsper202 Optimized Hosting& ~( z# f% o/ f! w" c! e, V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ J' J* x1 Q+ ?7 w8 `8 k) M1 ]CPVLab Optimized Hosting
5 b! v. i" X- z7 }4 t2 f# b2 Phttp://beyondhosting.net/CPVLab-Hosting/
3 l0 p" g$ v0 F/ t+ n3 w6 c5 yDomain Names for PPV
L% W' h6 k# C/ Y. @! u2 gOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' c7 A2 N$ ~) i* q! M
where you're going to host your tracking software and your landing pages if you decide to make them.9 ?! _3 n- |3 \- @3 z5 f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 v2 d. p; `0 fbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 _9 P0 N0 t! x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
W" v( x1 D0 Rterm or build a whole website.. Q! P5 C4 Q+ G/ T
After you buy hosting, a domain and get those all attached to each other, the next step is to install- P+ @3 s! }+ Q$ {2 s
tracking software on your domain. This is really important, because it is necessary to track your( v6 I; [3 ^+ D, w. H v/ k
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 S5 Z& S% I3 t! y- }1 Itracking, it is impossible to know what is working and what isn't.8 O, m, f' M; u! r8 U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" M6 X4 ~5 n( `' X' ?! X X+ Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ u& T8 z' E4 z% d+ qProsper202% r( O& S2 A; ^1 r9 P4 Q3 {
http://prosper.tracking202.com/apps/1 Q; W; ~+ \" T
CPV Lab. G* p; Z$ F, ?& s# \! N7 w
http://cpvlab.com/
) w" H% V. h g5 q8 JCPVLab Help Videos
8 N. E5 }# U% {/ [http://ppvlab.com/oweiw/oiurw/vdm.htm* o$ ^" d! f) k, }; a6 V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% U3 m! G: |& x* K* O0 O3 jindustry standard.% G& W- V1 X7 a& J; b8 u9 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* F; B) V/ o& T1 d7 C7 J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ n/ P$ N! A$ e4 f+ e" k1 [9 |good support if you have problems with your installation.
4 m6 o. f) f3 f% fTracking 202- _- m, I0 g+ |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ ^9 v6 @2 X7 [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 Q2 l y2 m$ ]( Tarea.
( ?: C, `# r+ r% f, R9 IIf you choose this option, keep in mind that your tracking software, one of the most important parts of* g4 y j$ @0 y3 J9 t4 ?) S
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 _; A8 N9 T2 I, D
interface, and their hosting.: r6 B9 W- r8 ~4 ?: |* s4 r6 C1 s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" J" F; o/ _. f# y0 N. n
and targets which you are bidding on. Leaving this up to chance in order to save money could
3 }/ L* v9 D2 E) C" ~* Bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 k0 S! c" y6 Z, @4 ?# n2 X) R) ]+ owere using.
- |8 J! ~' J- `! R, H& [9 ~5 yChoose An Offer
`4 n1 ^5 B" l. g9 A# J1 _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% U. [ m- \6 |! ?5 y Y% l: K) `Lesson on Offer Selection
7 G2 h D! Z/ x- mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers$ R7 G% u4 T1 o$ D9 W1 n1 i* `; r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) x6 I. Z& R6 Y9 Z l8 g$ Y& \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 v4 L3 V8 O8 q1 ^& C$ O+ WLeadImpact as the traffic source.
9 B" @- ]# k z' @( P! {' cNow the best way to learn how to put all of this together is to just get started. For some variation in0 q) h* E; f! U) ]1 G1 b* t7 D1 }
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# a, I1 ]9 |- {% pcampaign.( |0 i( V% V Q* J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. ]/ b! a2 P9 Q5 [4 h$ X4 A2 Z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# r! ~* E# g- B( ^! t; e& o9 H6 C. w
that all traffic is accepted.7 G1 _) D% X; Z3 ?6 W' R
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) I0 }0 F! S* I n. I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% e, K/ @2 ]5 {; s5 n% V' {3 q
get creatives like banners or images specifically for the offer.+ b1 e1 V" r2 B, [! p2 d% m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, a, [ E# L2 u3 u; Q$ k. C/ OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 b9 a* }8 u) n1 X! m1 }" t& K
track my keywords. Without doing this, it isn't possible to see what's converting., A' g; L8 `+ _# j% W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, G, T. d& D2 J$ S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- W: E1 t* l( N6 X1 j, X* }9 HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! _5 I }- M) Mbottom of the page:9 w$ K K9 g" s6 h/ l7 G2 I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& V( H: r* R4 v5 M
Click on the offer → pixels → Add a new pixel and this comes up:& r: P; \3 c6 z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, H- N3 O4 ^2 ?- c% nfrom your software into the box that says 'Enter URL of image to load'.& w! U* G d% S* J6 Q" e& a
Once you do this, it should look like this:: M& s+ h2 k2 n/ }9 b7 f6 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 m9 {/ q( @- t v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 F# j7 l$ x' I+ o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ Y( @9 \: P) B7 j1 u+ f
Prosper or CPVLab.3 j+ g/ }, {( O& w6 X0 A. u T- |0 [ Z
9 _: G( a6 O8 V% E/ `% B" ~6 M, J" v
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发表于 2012-12-27 18:47:17
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