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PPV GUIDE [PPV新手入门][28页]7 J5 L8 g0 {3 S% i! y3 \$ c
详细的请下载电子书！. Z7 \- N0 Q$ i# N- ?+ |
& u. C/ W" {% C" P7 s# }
7 z# M+ i# [5 A) rNewbie Guide
, I8 ^) B9 R- S/ a/ |PPVPlaybook.com# \1 W$ Y9 q; g$ L! h
Tracy Shaffer' m6 ~7 U* W) C% S
David Ford4 s& L* |3 z- h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& V! t' L) b1 B' Q% VGetting Your Mind Right to Start Affiliate Marketing0 c) z2 V2 D y6 W6 t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; t9 D% I& {; e$ q$ |' O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 [8 P4 f- a' R( M4 _7 [5 G
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% K/ r$ n* F$ C7 o) ]with any success, these claims are laughable and far from the truth." v# ?4 K9 ]- k! W( V2 i% T
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 `. D7 R9 \" i d7 Gflow management. The main benefits are the low barrier to entry compared to other businesses, and
! K% R/ n% l5 K% bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 V& e% @* n( S, b+ ^: Xoverhead.
3 E+ D' n) [( {# B# S1 ?6 AThe winners in this business are the ones with persistence when nothing works, who know there's
' Q& h+ a4 _. G+ Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 a$ U5 {) @7 H( x! e) O( ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ E y. H# A/ b1 }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 d$ X/ U R) q. |" x$ F: \
Most of these things happen suddenly and without warning, and they all contribute to the amazing' {7 a% ^6 g% M1 j+ w" W f% W4 |
learning experience available to anyone with a few hundred bucks and the ability to open an3 b; V3 p( L+ G% v
advertising account.
5 ~" |$ J a* @2 ]' j3 k0 vYour competitors are willing to work at this around the clock. This isn't a push button, instant business& P6 U+ \% C5 S) R- h8 G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 x g; K0 |4 T( gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ v5 v0 P3 j. _& X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ J$ |; S" ^5 L( @7 M4 EWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 J H# _( w' p, @7 v
started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ h7 F7 }7 D' g' u
started building.0 p! ?- S, D' O3 W8 w; p3 q) F
Things you need to get started:% p5 T! c2 \0 y& ?( G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* n& h4 c, a$ p9 S4 e4 ]2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) ]) H* M! b$ k" j5 u9 X) @; w/ d3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) T3 x& s" w) ]$ d# \2 L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. K0 u7 G( I% Y% }1 fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic. p1 h; }4 b1 z0 t8 w$ `
with PPV.! q& Z* C# B7 B" y
Basic Getting Started Definitions( t" Z5 m; C; ^$ V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! n5 J' ~- `. c" p o
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 | I$ q7 ]6 w, g0 Q, m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 }3 N5 r& k5 [* F; b0 k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 ^! R2 ]( y3 d1 l% C# _) i; ^
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( i: ?* O' i& F! A) p% M- Rreceives a commission on that product. An example would be the Amazon.com Associates program,: F6 a6 w% Y; |' W, R! Y
Comission Junction or Clickbank.* l: n5 Y4 @% Z7 K# E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& W9 `6 m s4 M; V/ Ean action like filling out a form, submitting their email address, signing up for a service or sometimes: p& ^& S. L/ P
buying a product. An example would be Ads4Dough or Neverblue.
/ |& B; B2 b( ~7 EAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# H* Z+ M( x8 z5 q5 j7 e/ K/ yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else' F% ?) o- Q. n$ I6 a( x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 B! @& \8 U: N- c, [; F6 \& I
right from the start can really help you.( x" e7 Q$ @6 i; M8 [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& m6 b" x' D6 R4 E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 y% U* t y' R1 |1 O4 rview, starting anywhere from .01 or .015.9 R2 b" [% ?3 }. z& |; t
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 |0 {& V2 r& vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& c3 u, F' w1 p1 ]7 a& aMediaTraffic, and AdOn Network.5 k W( v- x7 s
Don't popups get blocked by pop blocker software?
+ A* p& l% [: L4 b' v# {1 A! \! Z0 V3 KNo. Popups are served in a new browser window as if the visitor had opened the new window
o6 p y& g* U* |+ Ithemselves.* q5 A+ G: q' m: h* c
How many popups get served to the visitor?# y; E7 W# ~5 N
The number of popups served varies depending on the PPV network. Some pop more frequently4 i& m, E3 u+ b% p+ M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 g: `& y0 z/ x# p8 y
serving this kind of advertising, so they have to toe the line between keeping their software
$ c+ j3 b) k( x$ r, V: I# {downloaded and still making a profit.; q* J, Q" M8 |/ \
Isn't this type of software bad? Why would anyone keep it on their computer?4 ], J. k$ j( t
No, this type of software doesn't harm the user's computer.
/ \3 w$ i$ O- S8 S3 M5 PCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 s- ~4 P) q8 {6 S) t! Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so+ m4 L4 o# J$ v" V
that they can continue to have access to the incentive.
/ P2 S) `; H% d) M/ S% p2 b+ ^' q- b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% u2 x, K7 f% t: N: yHow to Get Accepted into a CPA Network2 ]' N3 T. W' M- o8 j/ d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 n+ G, w4 b' d2 w
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 M% {/ ]6 a/ ?; `/ h" b7 ^
different networks.3 b/ _/ a5 c( N" E. I. u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 K7 {) q: w& X5 O* C2 `' v
application and be as specific as possible about your promotion methods. Usually some time after) _2 v7 P) o3 U; F9 i
receiving your application, the company will call to interview you. The phone interview is a critical
0 s1 ^4 H c! }3 N& }: ^: Hpart of the application process, and most networks will deny your application outright if they can't get7 {0 d: Y: b* y, b* w) M* K8 S( U
you on the phone.
/ X, ^; t3 S$ j- G' g, xOften, the person who does your phone interview will actually become your affiliate manager after
4 y6 e6 Z8 M0 Cyou get accepted, so it's a good time to put your best food forward.
: U' t. H" E/ i4 F& O' SYou might not relish at the idea of someone grilling you about your internet marketing methods over$ ]% r3 F- j# z9 i1 \% d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, _' i' C7 r ^5 Q: ?; WWhat methods do you use to market offers?
6 z5 k$ n$ a3 ?6 ]Do you already have a website you will be using?, @8 h* Y( f. p! k: z; N
How much is your advertising budget?( m4 ~, [/ h! M
What other networks are you a member of?4 G$ k; ^) k& z
Who are your affiliate managers at these networks?
: `$ ]* R* r9 p8 pDo you use social media (Facebook, twitter, etc.) to market offers?
8 T8 Y/ u# f0 }. P3 O0 Z4 oHow much traffic can you drive?4 [ P+ u# l. r. h+ W
Do you have a personal recommendation from anyone who is already a member?" K6 J7 `' `' i
Once you provide satisfactory answers to these questions, the network will approve or deny your" w2 K4 d% h8 Y" z: H
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 b, b6 N( d3 c
persistent. Also, getting a personal recommendation from someone who is already an active affiliate {: }: q' f {( H. l
for the network can be helpful.* J) {5 I; l) ^' B% {; d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; L8 U- E# ~( k, ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 }. t4 }0 E# T+ y* u& Powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
?' g c+ W" X2 X8 n( Epeople can open a lot of doors as far as networks are concerned." L4 Z8 y6 ~2 r0 R$ t: }
After You Join a CPA Network! t$ z7 l. x8 _# a; S G3 s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 B5 D) _& A9 o# B2 n; v0 hand make an attempt to get to know them a little bit.5 @! f+ c9 z# [. {" ]; O2 r- T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: N- i: c( q+ ~' U0 ?weight in gold. Start feeling them out from the start and try to get to know them. Once you get: ^' v% B, P3 X' F+ X6 Q/ V( ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# H% \* j: z6 m( _8 h7 W. Y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 o: }) [, Q% ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# S) B& q. [8 M5 ?3 L3 \6 S* V
email.
2 T$ e& R" e, G6 xFor more helpful info about dealing with affiliate managers, check out:% D* \1 @/ d1 \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 `( E: d) `* o. N6 n; p1 Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, m0 Z9 m( ]' O2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; Q! A( O/ I' P
Set Up Web Hosting" f) Z5 {% T2 @7 _# a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said) n7 d8 ?, q/ w/ j& [9 h1 U" V o( t
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* c4 E$ t$ k$ c [4 q0 v/ Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 U3 s% O( V+ n9 J8 q- V+ C- ~, U: M, cwhoever else is on the same server as you.
* B* ^0 j B0 f$ x3 G+ h' g$ }% kSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 v& }. O7 F. ~! j% }' j$ Kenough that the visitor can't close the window before your pop up is even shown. You have about 3/ g0 s2 K' k$ X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." _% ~# U, \0 T) Z( b3 Z- F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 m; ?9 ^: r- c) mhouse full of roommates (hosting customers).
8 v! D$ z# X5 R$ hIn shared hosting, this is like having roommates where everyone has no specific designated area inside- T( B% l0 s/ Z* q& a0 P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 D3 [! s$ F( x, ^
fit.$ W* e: [2 F, S, h5 Z0 R2 a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 `- ~. f" |2 p9 R2 Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 T$ B) _5 `$ Z9 m4 i! H+ L' ]
their food. Everyone else's food in the house has less space to take advantage of./ u/ ~; c; w @3 k% B- O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 ]6 t& M, z5 yany type of hosting this is a bad thing, and especially while running PPV traffic.$ w! X+ |1 N8 \+ \2 d
In the case of a virtual private server (VPS), everyone in the house has their own designated space0 b0 L0 q8 y, \+ S, X
inside the fridge to put their food, and other roommates can't come into that space. The server is$ R2 v8 z4 ?; Q( o1 J _$ S7 @; i; R
partitioned, so that each customer can only use a specific amount of resources at any given time.
# u$ _6 A) g9 }A dedicated server would be like having the whole fridge to yourself. All of the server's resources- E; E4 [# F4 s/ `% {8 t4 I
belong to you and no one else can use up those resources. This makes it possible to serve much more7 v4 D& {5 ]% w+ ^1 G, n
traffic, faster.; \9 R% t' j- X4 L, V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: i( k R; k2 b& I$ y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 n1 h# P/ ]" b$ Ghere:
7 s) P) f" X. _# K F Q: Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 ?: ]! f4 d+ [, RVPS&highlight=hosting
- }+ b0 a( f# p, hDedicated-Hosting-vs Shared-Hosting
+ v: L1 E! d4 ~: b. F0 f7 Yhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" c. P3 s D4 v5 {5 n6 s5 WHosting...Your-thoughts1 u0 a. X% [8 U; I7 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 {3 e: u6 R s2 eHosting Providers for PPV9 q- p/ j4 [6 l9 a( F% ~+ t
Beyond Hosting
- D- e w. J6 S5 F) v0 c4 O, Ehttp://beyondhosting.net// Z/ k4 X- p8 x% o2 P. f: u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 h; }% e" W3 d; E7 y' D. a0 Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 L( I/ n1 y7 k$ ^- jdirect linking with PPV. Also, these guys provide great support.
+ t+ b' R3 S& C3 {Prosper202 Optimized Hosting9 C5 Q2 b# d. O. D/ T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 c9 F) q& b5 l3 k; k
CPVLab Optimized Hosting4 J# g5 X% o ~2 m4 W8 h4 s- J
http://beyondhosting.net/CPVLab-Hosting/0 r! l$ c% B/ B4 O, D; A
Domain Names for PPV; O3 ?; ?' ^6 ?2 v2 Y2 x3 T( c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! k0 x! w7 b! q1 g9 [% }where you're going to host your tracking software and your landing pages if you decide to make them.# Z2 R1 x" z1 n* u
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 F9 m8 M/ L5 @! q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 U% j5 _8 u1 u' X5 X5 r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
X0 h; c+ a6 h# M+ lterm or build a whole website.
; R. K2 T! h: q* S$ j. PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install, ~. w: D) v+ `4 x. k& \. d) Q
tracking software on your domain. This is really important, because it is necessary to track your8 d# p3 g5 q, P9 N" O
conversions down to keyword level so that you can optimize your campaigns. Without proper
& E+ O) j2 [8 N$ d2 mtracking, it is impossible to know what is working and what isn't. }% C4 y: h. {" C5 T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ U* {6 K+ d: ]3 ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! |6 V' L3 S1 `
Prosper202
0 @" p4 Q9 k7 X8 Ahttp://prosper.tracking202.com/apps/
/ t1 S' ~! h+ \; b1 a. ?9 qCPV Lab
Z, s# i- Z- q% i. G3 c4 Zhttp://cpvlab.com/" D; d2 B+ d1 V
CPVLab Help Videos; Z: i) z k! Q/ V+ a5 H+ m- _4 I& q
http://ppvlab.com/oweiw/oiurw/vdm.htm
) o4 b; u0 l& s7 |/ T' P" fAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, T, n' |8 _% \% t: N, a2 Pindustry standard./ z+ O5 S( ~" m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, ^. ~1 P1 j2 H5 x4 c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- x+ t; _( ]1 e1 A N2 `# E2 P+ o
good support if you have problems with your installation.
6 _4 N I }( b- z( pTracking 202
& s. ~1 Z& U% f2 [1 H0 {0 F* YTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 Z( n9 ^7 s5 a1 q! I7 ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 E" A. n P) {' n/ H$ W2 Oarea.9 Z7 q) p( @2 ^0 _0 M! b! }, }
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' B/ s5 r- |6 ]9 G$ U- Xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 \, d( ]" H$ B" {& minterface, and their hosting.% O9 w! Y8 }* V; E; r! K* \6 g1 _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 B' Y( q4 a+ ^% d
and targets which you are bidding on. Leaving this up to chance in order to save money could$ F @4 c6 e/ T0 N% B: B4 B; V' e1 n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" x- J4 Y- l9 c2 g
were using.
; P6 D1 z; [8 ]7 m) X( JChoose An Offer6 v+ Z3 ^& T! A# b3 C' x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% Z% Y( c' x) LLesson on Offer Selection2 I5 j. B' l% ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! `% k7 y+ }4 x/ E% I" p5 n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 ?# C0 ^# |' C* g$ H: J VTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) b9 r& E, n1 oLeadImpact as the traffic source.
F( A6 X) \- K8 L- N/ [0 BNow the best way to learn how to put all of this together is to just get started. For some variation in1 K( ]. k, ~6 e" V! @
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 _/ O, n( v P$ `! q
campaign.
0 ?$ ~: v1 S& }# [" h7 `) |7 a8 KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% I8 s0 _% `' Z1 u: E! r& O5 Wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# h4 A) y, P: @& V m3 b
that all traffic is accepted.( N6 T# z, G; k9 X ]
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 I s, Z L) m( B; p) y7 d
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 ?/ c* X9 a' U. ]9 O+ ^. o0 P8 k
get creatives like banners or images specifically for the offer.
$ X9 _& G8 P4 H( a/ Y9 k( j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; U* w1 z: x. k8 O& c3 ^ h0 bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) M8 [& ^( o+ M: d8 {9 w. Xtrack my keywords. Without doing this, it isn't possible to see what's converting.+ M2 |/ j9 o- j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 a3 y' t2 n- q0 M8 D) r, }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& F' {+ f, Q' @- Z8 P, W" AIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! b' N( R# L; ^+ ^) l! S
bottom of the page:
* z0 d. F# b! ]) XNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 |9 k( A( W. z4 z: ~4 w
Click on the offer → pixels → Add a new pixel and this comes up:% @+ l" x3 W8 v/ a4 F3 r. |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL u5 n& |7 z$ I( G
from your software into the box that says 'Enter URL of image to load'.
2 K. B! e$ K" f8 m1 F2 o" u9 m! z9 nOnce you do this, it should look like this:
3 l: N: t2 y1 S9 i0 `, u" ^( D0 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ P; x* D& P/ x
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 @0 y# j4 e/ c$ A: c5 G; |+ r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! u2 u2 d5 n; Q8 Q; B6 n$ K$ v9 u
Prosper or CPVLab.$ G1 o% l9 i1 b7 n
! O- s6 n: f1 P+ e' U1 M+ ? |
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