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PPV GUIDE [PPV新手入门][28页]/ B' b8 G3 b5 l. H3 d# {5 O
详细的请下载电子书！
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% M' |7 q) d2 ^/ G1 R* u
Newbie Guide
, b% ^9 @* p( h4 q+ d k6 kPPVPlaybook.com* x Z) c- P( m% I5 }& f
Tracy Shaffer* g, ]$ W2 [6 M% o! l) P% J
David Ford
U/ s, z- `+ w+ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 j5 P& K& n- A: lGetting Your Mind Right to Start Affiliate Marketing
1 f6 _( a2 C6 X$ XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 Z$ h; E1 g2 C2 n3 W F" [; \# C, Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# e6 u4 K1 o9 \" o3 w4 O& c( u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( ?4 x+ R$ W8 U
with any success, these claims are laughable and far from the truth.( \# S2 s; x. X) P" _) H |
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 p% @; F: w, N/ ~1 v' ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and: l; W( x b( f" M: P- i$ A
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 G7 R9 Z5 c! @: k& g( ]0 noverhead.
3 R! H3 @* {: |% L! `4 i. `" m: KThe winners in this business are the ones with persistence when nothing works, who know there's: |8 v7 Y9 `) m" r- ]6 ^' |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& ^7 h' g- s9 t& o) u1 q3 Q( JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can6 o8 I5 D1 P% f; t6 u/ P' w1 }0 V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ I; l. f. ~; z- U+ ~( h ^* ^( `) T) Q! U
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 N( T; d# U3 |% \learning experience available to anyone with a few hundred bucks and the ability to open an
$ w7 p9 L; u# R: Padvertising account.
/ J9 g e) w. DYour competitors are willing to work at this around the clock. This isn't a push button, instant business! ~& i: P; P& q1 u5 h6 v, z4 k( G+ K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 `: Q/ p4 m' M6 e, U ~marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- Z5 R# `- O" e7 wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 i; y* M. {4 e$ d ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 [! r7 Q- E) W2 |
started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 q; F ~" U3 q5 ^: N/ n/ h& G
started building.
6 B I a. a9 `Things you need to get started:6 O& _0 z1 z |- @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! Z* x/ ?- V% m$ T8 a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* h8 {( @+ m# m4 r$ J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# D S: O1 J4 ? ] m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! h$ N; X7 W9 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) s* t2 R0 J, Z0 p
with PPV.4 I: c: ?: P3 _5 C; e. C, _
Basic Getting Started Definitions; t6 w' W7 `) i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# J y! m# v! v8 F4 M1 u; {+ Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 \$ W5 _- }" t5 Y# k, `* l+ V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* x" j8 V6 _: k% F5 z. qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 y9 g5 v* h: @. e& n3 Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: a2 g, k6 S2 X7 E: O/ xreceives a commission on that product. An example would be the Amazon.com Associates program,! K# H! Q: K; o# I2 z1 E; p
Comission Junction or Clickbank.8 S! \6 E; l3 r( W& g# e/ s
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; x8 a9 E$ S1 l, ^" p* }" dan action like filling out a form, submitting their email address, signing up for a service or sometimes! U1 K" A5 t7 g* L# a0 F
buying a product. An example would be Ads4Dough or Neverblue.* h1 d/ S( f* I& Y# z, G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 S* P9 y1 \/ a3 z( [) r. V( l, D
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 ?# t6 \( _* d9 j5 x2 drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager% y+ w f" R. s9 C( m# g
right from the start can really help you.
. j9 N$ @+ `! ]* \PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 ]* A/ ?) K a' x% @0 U% [6 M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 ^" U; n6 x9 x! ]! R+ j; C
view, starting anywhere from .01 or .015.
) v9 O0 S- e) Z7 a& s: wIn order to use this type of internet traffic, the affiliate can sign up with a number of different& y2 o8 Y! ?" [1 {9 n2 Z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' W) G! C' F- G) lMediaTraffic, and AdOn Network.
" ` f# s" u9 ~6 XDon't popups get blocked by pop blocker software?
. G) ]) x5 o% @! F- q) \No. Popups are served in a new browser window as if the visitor had opened the new window
7 d2 T: t. @" P( c0 tthemselves.4 C+ v: ?; `* K+ x5 ?" h
How many popups get served to the visitor?
8 F% J+ o' N: T* g( G' Y2 e* ^/ pThe number of popups served varies depending on the PPV network. Some pop more frequently
5 i3 ~1 [5 V. K k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. i1 S y# Z/ H, s
serving this kind of advertising, so they have to toe the line between keeping their software5 a* |) u% Q/ P1 e; v3 o& F! C
downloaded and still making a profit.
& L/ i, ^* u8 X/ r) YIsn't this type of software bad? Why would anyone keep it on their computer?; e8 Q2 c. d. c" S
No, this type of software doesn't harm the user's computer.
) x, o; R/ e7 n$ iCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, a' D, y3 a- V. X9 G+ D8 o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 W: [6 H9 t3 @- L8 Y8 C, }that they can continue to have access to the incentive.
$ n6 ~5 |8 x( F! |! H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 B" T# X9 H' K2 v; ^
How to Get Accepted into a CPA Network
1 B2 w# r: c8 MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 i3 a0 }) {) {. ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, q: {1 l+ _9 idifferent networks.
! E. b2 A" ]$ p% y3 \( `2 S6 yOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)* Y/ o, |; x- @. w2 K- P
application and be as specific as possible about your promotion methods. Usually some time after; d+ |3 t: p% i: r9 K2 O
receiving your application, the company will call to interview you. The phone interview is a critical1 u' d* W. j8 c; ]" Q( y6 x
part of the application process, and most networks will deny your application outright if they can't get9 O% G6 o9 [+ g- @
you on the phone.
! a% |. q8 X6 q$ eOften, the person who does your phone interview will actually become your affiliate manager after
! u) ~1 a. \/ d* ryou get accepted, so it's a good time to put your best food forward.! Y* E6 Z! W4 P! V# }- v* |5 \, q% {
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 v, d' s8 h6 Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& y% P8 l) R2 K+ F$ y4 O6 U" |# S' }: {What methods do you use to market offers? x0 x8 D( [. n
Do you already have a website you will be using?8 A' D6 x) k0 W; H- q
How much is your advertising budget?
! a5 w/ y6 H' \% t PWhat other networks are you a member of?
% a0 `& `8 s$ P- ^7 FWho are your affiliate managers at these networks?, B! F4 K, `8 R* A' {, h
Do you use social media (Facebook, twitter, etc.) to market offers?: y, _5 U, w) b& b
How much traffic can you drive?
: y' P/ K. ?5 v9 f6 jDo you have a personal recommendation from anyone who is already a member?
3 c5 s4 T, h. Z1 f/ B$ D( KOnce you provide satisfactory answers to these questions, the network will approve or deny your" u3 ]4 j2 J+ V
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 E" ]3 I! f) P0 @3 ^3 t* r. Wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate n$ O" m) s' D% r# _5 b) h
for the network can be helpful.
! C* u( Z4 I! Q" XTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: g. P4 R* ~6 V$ U' D6 i6 n& [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! x+ [2 m" k9 J, u$ X6 Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. x9 m( _, \3 Fpeople can open a lot of doors as far as networks are concerned.
# V- a$ U( d6 s: d' I. N$ dAfter You Join a CPA Network3 i5 [! m2 f( H3 D, f9 K: H/ Z/ t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! B3 m$ ?2 C$ l; ^7 T4 {. b& uand make an attempt to get to know them a little bit.
5 _% J6 X! J C( F8 g$ W. r, }& BFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 b0 m) v3 K0 d$ i n) _* \7 _
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 J: [* l2 i c; h% @3 k) P7 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ b3 Z! _9 Z5 B2 [6 z) k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& Q$ Y' d; g( O, U
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 b) H2 Y3 `1 H0 u- ~" ?email.
- d" C5 o* W y- o5 ~* v+ o1 k4 o/ WFor more helpful info about dealing with affiliate managers, check out:
: S6 B' n0 d( t1 zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/' n' r9 s$ ^3 ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/* T0 c3 ~8 ? ?0 k1 U) y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; ]$ s- z* K) u; ASet Up Web Hosting- f& V; e7 E5 n5 k$ A& x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 P9 ?, R( W) ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 g5 I, m1 o: T4 o0 s# Y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' n9 t- f) T6 ~% I8 J6 z4 Dwhoever else is on the same server as you.
4 l$ k( _! s9 x+ n' nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, U( _5 E( X/ L9 m2 D2 R
enough that the visitor can't close the window before your pop up is even shown. You have about 3: y% {" ?( u/ h+ J, {
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' {0 O7 S8 Y8 T1 T0 I1 I2 O- k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 P" V( q. i9 v* W0 m2 jhouse full of roommates (hosting customers).$ \3 f' i q+ M* y8 n! G
In shared hosting, this is like having roommates where everyone has no specific designated area inside! @* G3 Y5 g3 w1 r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
`6 ]: _8 }% B. Dfit.: |3 |* S& y8 v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* d0 K% W7 @2 g6 C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 I$ |& n S. B0 N1 u
their food. Everyone else's food in the house has less space to take advantage of.
7 z# N( t; H4 I& v- J9 r& U" \If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 a w i, A# c( o0 R+ `% zany type of hosting this is a bad thing, and especially while running PPV traffic.* [5 n4 k/ W0 G' \+ B' t, C9 Z0 c
In the case of a virtual private server (VPS), everyone in the house has their own designated space. L2 j. K) p1 t' \8 z
inside the fridge to put their food, and other roommates can't come into that space. The server is# I! i8 s' b q
partitioned, so that each customer can only use a specific amount of resources at any given time./ i2 G4 V/ j2 B. i% ]* p" B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 Q4 v. k9 V( J6 ~) [+ H! T t5 f) xbelong to you and no one else can use up those resources. This makes it possible to serve much more+ @. w6 @- t' a$ I+ j' b" V
traffic, faster.
/ h- L; l6 d. {3 z5 R4 r8 o* yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
' e8 k( o& a' x7 N' ~: cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 ~* W7 m4 F( m2 n' V5 V+ Bhere:4 D# n: E! E$ U% B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) S: v! _0 g- RVPS&highlight=hosting# f! @. W) b- {7 `
Dedicated-Hosting-vs Shared-Hosting
, \) }& g: w/ d; l8 y& Q" [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' `. Z% Q) ]7 J5 K, f% V! _Hosting...Your-thoughts
6 D$ Y+ a3 R4 j% h$ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 W1 p6 V6 Y7 M6 GHosting Providers for PPV
: t/ h+ Z% O, ?: t9 @Beyond Hosting. f; F9 `! ?1 a4 j
http://beyondhosting.net/- H) T w1 V1 m, z9 d# W
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. }' M& ~3 C( r8 S9 O% x7 b3 A. r5 @, S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 F' g$ G4 A! O
direct linking with PPV. Also, these guys provide great support.
% {9 B+ O0 V+ v( X% }Prosper202 Optimized Hosting
1 \% s% O8 F1 Y: _http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ @- O0 x; a( X9 G- |% \. tCPVLab Optimized Hosting% T2 v6 m2 {0 j% S4 e
http://beyondhosting.net/CPVLab-Hosting/
! |4 \6 i$ U' O1 d6 ]- @Domain Names for PPV0 \* T$ J0 R4 w! v3 _1 H9 X) n
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ Q* y. C% C$ W3 p5 |' K! awhere you're going to host your tracking software and your landing pages if you decide to make them.
, O" B) t; o* R- J4 [& LOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. p R4 T, ]( \ n# F- @' J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; B" |- r& u- J7 z( E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% [0 Y6 e3 B5 zterm or build a whole website.
3 A- r- f% i; |4 P" tAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# t4 I/ m: j1 I5 n. i" P
tracking software on your domain. This is really important, because it is necessary to track your
l2 R! m7 D7 c$ n5 [conversions down to keyword level so that you can optimize your campaigns. Without proper
8 m% w7 H' u' k5 r9 B. ntracking, it is impossible to know what is working and what isn't.
# l v# X, C& h- [- h$ l4 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 \! O5 S7 P4 ]- k% r& K8 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& ]3 A5 Z' d6 L( h( |+ n" S- u9 \
Prosper2027 X! B: d; r8 M& z* j: b6 }
http://prosper.tracking202.com/apps/
: N w. L1 x; ?* i, I% lCPV Lab m; J* G5 ^* ^. o; i" Z
http://cpvlab.com/
2 C6 x( x' c( Q3 m! D$ gCPVLab Help Videos9 Y( b1 @; }" X$ P5 a+ {
http://ppvlab.com/oweiw/oiurw/vdm.htm
& }9 G. k6 U; |4 FAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
& A" i( G# p8 o1 |9 ]% @7 u" lindustry standard.
0 r; I( [5 i& {* ?: l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ Y5 y# d1 k) R0 @% |. LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% b g4 d8 c+ Q: agood support if you have problems with your installation.
. G9 _$ q$ m9 m% P# yTracking 202: p. \" `( _* {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# B% @: y& _4 O1 L- h$ d& Z2 N# U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 e% p6 x4 h0 W0 B8 @! M0 s+ J
area. t1 X6 v* B- a
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, P+ R$ J; V, J$ d F( O2 pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! B. r4 H) ~3 }& y6 W) |. Jinterface, and their hosting.$ [& ]4 [+ s( T+ ^( @
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( ]( r4 t' I1 Z" }2 x/ U1 b2 L) @1 oand targets which you are bidding on. Leaving this up to chance in order to save money could2 L5 ?: x/ P# S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 A: v, z# M9 ]9 @$ |2 y
were using.
" M$ v& ~3 r1 g/ z: T" W9 eChoose An Offer
: }! l% L# z( ^1 xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- O$ V/ {- E8 CLesson on Offer Selection: K0 S$ M; A/ c1 z. M8 U8 ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! [! s+ a! `. t; P* d- J2 ~
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. \) [' ?5 I8 d/ M9 GTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 S) t8 R# Y0 y0 ~
LeadImpact as the traffic source.' l# ^% b3 |" b! K ]. u- g
Now the best way to learn how to put all of this together is to just get started. For some variation in
( |9 P/ L2 i7 R& Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- W$ V9 E! f. ~1 G
campaign.
2 u$ y* j4 E3 Z' V8 HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; Z- ~( c+ Z7 e( apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' M9 e! x4 u& r2 P; |' [+ }5 dthat all traffic is accepted.2 p) @* J/ N; D, J* e8 j( D! a* z: d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: D6 X% X* \/ N5 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 @, }4 z4 K+ P& n6 t. w7 c
get creatives like banners or images specifically for the offer.
) e$ \, v0 c8 t- m% K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 v" P& `8 q: `! K5 b4 {5 G( G" V4 ]Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( h2 S, N4 l) M1 r; S. `0 z/ mtrack my keywords. Without doing this, it isn't possible to see what's converting.
% L/ O7 G ]% X5 S) H+ SIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( [3 L8 X9 i6 F! |0 U$ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 Z+ u) p* y+ k7 p$ w
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. K# l, V' Y8 }+ j: T
bottom of the page:
& F0 c8 N. i T# T# @Next, I have to cut and paste this pixel into my offer at Ads4Dough.! h( ?2 ^+ Z+ Q* E x0 s C7 h& Y6 {
Click on the offer → pixels → Add a new pixel and this comes up:8 Q9 s9 h9 ~9 ^ S/ c1 \
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 k8 G5 I. l s
from your software into the box that says 'Enter URL of image to load'.
! g' O9 _% S4 R# FOnce you do this, it should look like this:
, Z& ~' u) }2 Y7 l$ J7 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
|1 _1 ~: N f. L1 |% jClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! Q+ X' {; l; |' Y+ Y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 U" v8 M3 Y( \- j/ }/ ~
Prosper or CPVLab.
; I2 K" E! R. [) L0 G! N- ?+ _$ Z9 M( y' G
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