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PPV GUIDE [PPV新手入门][28页]8 P# f5 k7 z0 T# z/ P* Z/ @
详细的请下载电子书！' O. v$ z9 s* M0 n0 U$ A0 k
6 @; e( g9 O9 A/ N0 X
. k( p$ a3 w. ?9 ~0 ]1 iNewbie Guide
9 V# b4 f7 m9 n& fPPVPlaybook.com5 N" G3 }$ @1 V& Y$ Z" b4 {
Tracy Shaffer e( R$ `" z0 P+ `
David Ford
% R% ]6 w, Q! [6 u9 b0 w9 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 n9 w+ t& c' r1 }$ s
Getting Your Mind Right to Start Affiliate Marketing4 l4 J6 r8 F% ~ P( B# P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ o7 b# D S3 U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& B0 Y* I+ Y) y- D1 t% |' u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 G6 S8 b- P' v0 wwith any success, these claims are laughable and far from the truth.% m0 e" y0 F u. l6 @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 `2 c5 O* i& Gflow management. The main benefits are the low barrier to entry compared to other businesses, and6 Z$ }; z, Q7 w8 g- P0 c
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 \( o$ d6 y7 |4 f1 B7 Q
overhead.6 @5 X6 G( i* _
The winners in this business are the ones with persistence when nothing works, who know there's% v$ r- m4 x1 h5 X! r
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 M* B& m: T' X6 Q1 @6 B3 IThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, u4 {5 J6 M) E9 X$ }3 dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( r' D/ b" G/ P2 z4 W; s5 O: _
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. o! P& |0 h+ @% ~learning experience available to anyone with a few hundred bucks and the ability to open an3 q% n+ h2 b4 g8 G" _! l
advertising account.& O; S; }% }# T; O+ C2 ]* j1 A( q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ Z% v7 ~' D& r! \& \/ J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* X) A- R: y- k" V0 g1 k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( }, n) B) n' [0 b/ ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ \( `' o7 k) t% pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 ~8 U" {% Q H: qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 \3 V4 T' z, v2 Jstarted building.7 d2 I8 {: ~; H' s/ o
Things you need to get started:% t+ F z% b, b, J* c" Y- I: u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' X! [( X; {1 @3 l5 f: Y& S/ X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ W0 i! ^1 m( W% T
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 e j2 \: v- n0 c# H9 X7 n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 z& n' O7 @+ f4 }8 T8 J6 b/ a1 a# @This guide describes from start to finish, how to get started in affiliate marketing by running traffic& u( G! ` n8 z. X9 Q' g
with PPV.
: s4 p3 C+ \% aBasic Getting Started Definitions, w( t& x# _* X9 `3 z9 m
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 t8 d' ^# c9 z( b' [5 kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ Q7 S2 Z; o" J9 ]; L: c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 V/ z% ~7 U% z/ htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 ]3 r2 s9 t* Y9 oCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ W6 @) X5 n T
receives a commission on that product. An example would be the Amazon.com Associates program,
( I5 [6 @- I1 h% o( `( OComission Junction or Clickbank.
5 P6 }3 O. _3 F3 g, Q4 PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* R1 J( M# p$ a3 |- m6 s6 ban action like filling out a form, submitting their email address, signing up for a service or sometimes0 A9 a8 m0 H- Q8 r0 e3 ` z
buying a product. An example would be Ads4Dough or Neverblue.( j! u- M# X! Z% Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. V# K( e h; R: K% b
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( }8 g4 G2 }. j- ]( h9 `: ~related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ l7 G0 `( ?& d& g; G
right from the start can really help you.8 R, w2 W" h' h7 z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" `! ~& v+ R* z0 L% cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per L% H t+ D$ _* I7 r7 g) ~" C0 r
view, starting anywhere from .01 or .015.
7 [ |4 z2 o( A2 _9 wIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 D3 j% l& J( lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; g3 X) [( a6 F1 J& w3 aMediaTraffic, and AdOn Network.
! ]- O- H9 s' H4 J- D7 o. j3 ^Don't popups get blocked by pop blocker software?7 \' n9 |5 y1 _5 m% L0 P5 W+ V
No. Popups are served in a new browser window as if the visitor had opened the new window
) T/ A9 h5 Y% v' I/ N6 K- P0 uthemselves.: M, x0 i* O# w) J# L' {9 o. c
How many popups get served to the visitor?
6 i% W+ \' [$ T( MThe number of popups served varies depending on the PPV network. Some pop more frequently5 o* O8 e$ K. U% K: q7 K% G
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( ~* N4 L& C* |, X8 Q/ }
serving this kind of advertising, so they have to toe the line between keeping their software! t+ [& L8 {- H5 I& A
downloaded and still making a profit.
! [8 S) [' Y! G2 fIsn't this type of software bad? Why would anyone keep it on their computer?+ x+ t; [0 T5 u0 l% z
No, this type of software doesn't harm the user's computer.
2 ] `: O6 P! L- ]' E3 t& y$ `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& ~' t- z& r8 v) ~& B6 W2 Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
! ? M8 v8 R9 N$ i9 b- Q8 sthat they can continue to have access to the incentive.) w& j: f; e* f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. o% ?3 [9 ~# B/ O' Z8 OHow to Get Accepted into a CPA Network7 c& Z9 E6 `# ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 C* O8 ]% R; r: @. _$ ?/ {' M
to start looking for networks is Offervault which lists offers and lets you compare payouts across; ]4 ]4 @# M( R; u0 o% Z `; q
different networks., r! |2 V9 Y2 |9 w0 C4 B
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 f/ }* a# z3 q( {+ W9 dapplication and be as specific as possible about your promotion methods. Usually some time after
* j- l) ?$ S0 G9 p) nreceiving your application, the company will call to interview you. The phone interview is a critical
( e' C2 l) V% |7 k6 a* |, i" _; bpart of the application process, and most networks will deny your application outright if they can't get
' U; j' W" d9 W6 H, M, t8 nyou on the phone.4 S( v) G9 @. r% m
Often, the person who does your phone interview will actually become your affiliate manager after; {: }; K L% T3 c
you get accepted, so it's a good time to put your best food forward.5 Y# u4 h9 k! y* I3 I
You might not relish at the idea of someone grilling you about your internet marketing methods over* C8 \1 d% V* N* l+ a: e
the phone, but trust me, this part is critical. Have answers in mind for the questions:" {/ E$ o L/ @5 _
What methods do you use to market offers?
' i) P3 q2 ?8 F! S/ m1 TDo you already have a website you will be using?" Y$ o( B% f. N9 L
How much is your advertising budget?6 R# ?$ \! ] K* [* }
What other networks are you a member of?
5 e9 ^# F5 f$ L8 m5 A6 Z4 tWho are your affiliate managers at these networks?
8 ^3 F2 ^' q6 R. E, y$ pDo you use social media (Facebook, twitter, etc.) to market offers?
" }: F2 O; z9 a7 ^. _6 {, H2 hHow much traffic can you drive?
& c9 t( ^7 d* }, y+ M7 A, U9 yDo you have a personal recommendation from anyone who is already a member?5 a2 u. H: I U8 g) `5 X$ m! [4 v1 o
Once you provide satisfactory answers to these questions, the network will approve or deny your& E5 N/ h" C. [/ X' r6 f5 M: j
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ |4 w6 {, E2 a; }persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 N4 w7 t/ M8 L, V4 R
for the network can be helpful.+ t! J& P: B1 F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 d% V/ s' x2 \* v$ c) Y- \% nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 K* L# c* r' [0 c& v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 J4 v$ Z; e' D3 i+ }! ]people can open a lot of doors as far as networks are concerned.
# G% ]0 R( }8 z) z# rAfter You Join a CPA Network+ e# q, z7 g A: J8 d& _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 A6 A/ e. a! A" T: X; ^and make an attempt to get to know them a little bit.
; u6 Z. _" ~9 y0 |# V( w# rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ \* ~, K" w8 i6 H& m5 m7 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% c1 R4 l) W* V5 r2 g* e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, I- m: n# Q0 l Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& ~0 p5 J8 k- H5 t
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' _; {2 b6 q4 v/ P* [8 Z9 P$ ^email.
1 r2 F6 r" ^9 \9 EFor more helpful info about dealing with affiliate managers, check out:5 n0 v1 V' y: m; C- @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& p2 O7 x' b1 v$ C& o! y& u* Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/, D+ U& J u5 ]' ^8 W3 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 _3 `, Y0 d6 x
Set Up Web Hosting) x5 e* L- [! t* p+ ^+ O& ]
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( Z8 p8 n, {( O6 x/ K& I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ t1 a5 U2 K3 i( ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- j/ D0 V3 p' N9 k* {* f
whoever else is on the same server as you.* \8 `+ X: h( p8 M2 b D& O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 L/ _' N! K I! b
enough that the visitor can't close the window before your pop up is even shown. You have about 30 {9 A+ n* B, v/ A+ ?& c! U, P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 k4 V" }; x& q5 O( fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a" F( p4 F* i! l1 b, X
house full of roommates (hosting customers).
8 T! \7 Q% F q7 cIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. ?9 E/ g; r. o v2 g0 O6 a( Cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
% j+ p3 D9 _9 `$ Z* G jfit.3 q; F7 b. m' @+ U' v) Q2 m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( P2 z5 J. [. f; X' |+ kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; ?% R' W* o8 mtheir food. Everyone else's food in the house has less space to take advantage of.
5 k: N# z/ K. |! l# O/ ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' g+ Z. S- I- I. X8 Zany type of hosting this is a bad thing, and especially while running PPV traffic.1 z1 |9 v, f. M; I+ V2 b; T
In the case of a virtual private server (VPS), everyone in the house has their own designated space0 e7 t8 d8 E' p- V) l
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 _; b% I# D* ~" H" N6 e3 _7 qpartitioned, so that each customer can only use a specific amount of resources at any given time.6 U& d& S6 b2 ]- x: s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ S* b9 w( v+ l$ Z" E0 { |. {8 p* d
belong to you and no one else can use up those resources. This makes it possible to serve much more
! T0 w* }( V6 j' ~' w# g+ ftraffic, faster.6 M5 a& C1 |2 v0 j' [
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& Q( n% `# A. ]: F* b
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% V2 V/ @: w. F4 Chere:9 |# V9 _# q# i$ m% M9 g B" H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 L0 n! ^3 q4 y K) d' m7 `VPS&highlight=hosting( u7 J2 E: e6 z8 h4 ?! {3 L1 x, B
Dedicated-Hosting-vs Shared-Hosting4 g" e/ j6 z2 y( C3 c1 g$ e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ l0 O5 A$ D+ F& f" ~8 [Hosting...Your-thoughts
% K* z% k) y% d. K! Q$ \2 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 O2 A' ?# _$ V6 `& g2 w5 E: aHosting Providers for PPV
% n/ H1 Q8 U0 ?/ fBeyond Hosting
0 i' y! {. f! o! Mhttp://beyondhosting.net/" [" f: o! q2 S, {3 N3 w j0 p; J
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ e! i% f9 l9 \ ^receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; _0 y5 g, M5 m% D- C2 |7 Y
direct linking with PPV. Also, these guys provide great support.
% }, j+ Q+ J/ a" \6 ?' @# E8 LProsper202 Optimized Hosting
& x3 M/ e* d* N. Q4 Thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 }8 ]8 P% T3 j% ]
CPVLab Optimized Hosting9 Q% x+ n- U+ ~* @5 I4 k
http://beyondhosting.net/CPVLab-Hosting/: t7 ^$ k1 h+ J7 X- n
Domain Names for PPV7 b) d0 {2 Q. I* i0 e
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" a# L. i3 C5 o
where you're going to host your tracking software and your landing pages if you decide to make them.8 y; p( ^5 p. C, F3 g3 W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, ~. q/ r( g0 p# E" b1 [
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 \$ M w8 l& y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, ^ A: f; {& A* G [. \+ |term or build a whole website.
3 v. I: l, C' X. N/ z y+ e4 aAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
! j" x8 A p2 ?+ x2 K" ^" r3 `tracking software on your domain. This is really important, because it is necessary to track your4 d0 {: z2 A: S! x9 @$ f; W
conversions down to keyword level so that you can optimize your campaigns. Without proper
; {% F5 m2 I1 Ptracking, it is impossible to know what is working and what isn't.8 e. b. ~- e! N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 @* L+ b( e7 A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; Q8 J/ D# Z1 u" I% u4 `& s
Prosper202
: n3 ~0 v0 }# y2 U3 R# L1 O( T6 z+ s) Xhttp://prosper.tracking202.com/apps/" O$ S+ x( w) b
CPV Lab- P+ D7 N; E6 W
http://cpvlab.com/! E Q5 A1 a# D
CPVLab Help Videos
" Z+ ~0 w1 h% U- ^1 n1 k+ _http://ppvlab.com/oweiw/oiurw/vdm.htm
6 F4 J2 D% G C# L# q3 n2 Q- pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" Y+ ~, F, J% z4 B: \+ ?industry standard.7 u% B* d1 ?4 b" B4 b. [1 s3 d4 Z8 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 |9 w+ |) h' A' C% c" oCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) \2 S! B5 z }
good support if you have problems with your installation.
6 C' @9 f$ W: p6 }5 U" `) ~Tracking 2025 p& a k" q0 }! q& V
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( d8 h3 ] @2 C, \ E9 Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 D: n: }# j9 v" t' O2 F/ N) F
area.2 O/ u% s. L$ T% e+ ?
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 e# _* t# Z6 F5 {8 W# x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) h1 ] G# H/ p9 E" K9 z0 Q2 J
interface, and their hosting.
9 r8 N. Y7 I& ]6 w$ [$ T* f% R" TAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
% e# c4 U: M' x1 ?8 V5 O% a8 ~and targets which you are bidding on. Leaving this up to chance in order to save money could9 H' P& Z8 R$ |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ Q' N$ x* e1 G2 s& m
were using.
m$ b( r6 f3 K& d$ i0 ?Choose An Offer
4 d9 @( m; l1 q( i8 u+ W/ V3 yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, s& X9 ?% ?' C2 b1 D2 Y) X* R) \Lesson on Offer Selection
9 C. A2 b$ G6 i. M' J7 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers& [' O4 |8 A! s, o& D( ~" M+ n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 ^" f6 C" x1 L3 G1 g0 a$ a0 n( a* m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 S1 G/ Y( u$ s2 L' l. Q, x/ jLeadImpact as the traffic source.' ?+ W! L2 s, B! F, e: {9 y
Now the best way to learn how to put all of this together is to just get started. For some variation in
, t( x& H# l; i @, fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ e8 {* K; b3 ~, P7 Dcampaign.6 W/ s! s6 G) w, j8 D. M/ p8 I5 S
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& D9 k% t9 k+ n% G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( P. K% E O5 J3 R- J+ X" R7 p
that all traffic is accepted.! j2 N9 f3 \7 ]& D1 u
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 V( H8 R" X. l+ D1 T. V2 X" }This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, W9 n2 K& C1 `0 h; U5 Y
get creatives like banners or images specifically for the offer./ ^6 w- c v+ ~, C& {/ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# X/ W/ k. T7 E( @; a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 G& ]7 I; L* w9 Strack my keywords. Without doing this, it isn't possible to see what's converting.1 w/ q/ m) ]! k& t ]# @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 i" [: D' t K/ O+ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; g( ~5 J9 I0 @9 y8 }) I, ~& uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- l$ P; {, [" A" w; F3 t' gbottom of the page:" h3 F, W' |% ~/ P/ b; W; y. Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough., l8 g2 e0 ^1 U$ e w9 s, S1 \4 M; i1 N
Click on the offer → pixels → Add a new pixel and this comes up:2 e( r* ^$ _% S' M0 m# _" v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ R: Q+ ~$ \4 k3 f& i5 lfrom your software into the box that says 'Enter URL of image to load'.( h" T5 B3 c7 C8 ~9 _
Once you do this, it should look like this:' {# L. ~+ i3 Y- S5 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" F6 z0 I/ K: Z8 r& ~3 W3 i1 C8 RClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ z9 M r: r" i7 Z0 O
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: l/ F; R3 s0 y+ D0 [
Prosper or CPVLab.
4 V; {5 E7 V T; a
* {9 h) n! J! d/ }% S( p/ {; z |
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发表于 2012-12-27 18:47:17
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