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PPV GUIDE [PPV新手入门][28页]
5 n* v8 K- o5 Y8 I. S; z详细的请下载电子书！! T! w! W0 {( ]9 K$ }
( q. Z9 c1 t4 `6 ]8 `( n) q8 g$ p: K. i% z% ]
Newbie Guide
. M& c" j: X0 oPPVPlaybook.com2 ]: c% q+ {* k
Tracy Shaffer
: j* }% }% l" |- X5 @% Q, gDavid Ford
) \* Q* a7 @, z" f6 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 J* J& k9 S! a* ~. E9 ]Getting Your Mind Right to Start Affiliate Marketing
* y/ Z/ a3 N7 L, e( `' a7 J) K$ P" LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 {9 c$ P: ^ \& v* K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 O1 Q7 p. I3 H4 l+ b5 S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 o8 {) \9 e) V' @- o- p" m0 ~- Qwith any success, these claims are laughable and far from the truth.# c9 E# x& a, X* W8 @' [: u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 w$ ]( @: a1 W# e4 g% E! X7 Sflow management. The main benefits are the low barrier to entry compared to other businesses, and: v G/ h6 {4 D( `
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& ^6 \, L% d# m& [6 ~overhead.
( x7 D2 ?1 w( Z6 j8 N2 {3 J6 V7 Y+ ZThe winners in this business are the ones with persistence when nothing works, who know there's
& t( C3 {2 B! a5 wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ T1 l1 j3 R, Q. ?7 e, |' ^5 [& FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 m2 d1 N' v, D: H/ L6 ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ N4 e% k' D j, N% F! u) f- IMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 F9 J) u; F) G. o7 `, l, Jlearning experience available to anyone with a few hundred bucks and the ability to open an
* U! E8 o( O% j7 v$ X) uadvertising account.1 m8 g8 y9 q4 _1 n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 T6 H3 G4 u+ S6 ~8 U; N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( @; Z. x- h5 \+ Q% q3 @* i
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- R3 y( \! y# q% t* u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" x- u5 [8 t7 N+ f, `1 n. V9 e: zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you O4 g" N4 @. J, T3 }: H) G6 x& _
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 Z- j2 R7 M @( K8 f) N; b" f' Q
started building.' o; Z, R a1 m5 Y# {
Things you need to get started:
" g: q- [" W% c# v+ x' @7 ^4 ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, \3 @5 E. S$ |; U. a0 X' F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 [2 \4 `( |' L( L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). L* q$ o- o: D3 b, r U8 L+ \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ [. F; J2 \2 Z8 ~/ T8 I; gThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 \7 c! d0 K0 N& _with PPV.
7 Y, \9 _# i0 [$ u9 `8 S0 oBasic Getting Started Definitions
8 l5 ?% v: `' G$ yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* e) |2 e5 O/ J4 Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 T: P1 ^1 w' _# n7 t7 [/ d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 Q% b! @+ o9 C9 Z0 B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. Q3 j4 X- x& g. _+ l$ |Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
s' J" K% w' S, t- \$ {% yreceives a commission on that product. An example would be the Amazon.com Associates program,$ ~0 ]! ^- A" M3 `
Comission Junction or Clickbank.
7 K0 m$ S2 `9 i. v7 c% c6 G( w- r, ECost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- V' Z4 R9 U# l3 L! c# M) }
an action like filling out a form, submitting their email address, signing up for a service or sometimes9 L, |( K. _& B* V' _. M" g% r
buying a product. An example would be Ads4Dough or Neverblue.
( t. V1 M3 f) W" P, _* F6 ]* |- [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) E* w3 ]% k0 p- F
account, getting the affiliate approved for offers, bumping payouts and just about everything else) O9 r q+ @" b2 a3 R6 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 P7 g$ N% p3 n) N5 }/ o3 Zright from the start can really help you.
: O# G8 a; }8 ?7 C3 Q+ r& _/ wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
L4 B$ y H* r; |% F+ ]5 ~' f: Nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 d; e0 U" K* L
view, starting anywhere from .01 or .015.
7 Y& ` o. i6 e+ {In order to use this type of internet traffic, the affiliate can sign up with a number of different) Q7 L9 w& I- {/ H, ~% C7 L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 b% w l) t+ O
MediaTraffic, and AdOn Network.8 Z0 x4 u# b! G" J# L2 ~* r! f
Don't popups get blocked by pop blocker software?
8 A8 A! M+ @3 {7 ?No. Popups are served in a new browser window as if the visitor had opened the new window% M3 P( ]2 v* W9 i( O
themselves.3 b5 h& ~& d( S! v
How many popups get served to the visitor?
( h! g4 o3 ]6 ?* _The number of popups served varies depending on the PPV network. Some pop more frequently
* X$ R- |! M* D! ?8 y, f/ w3 c8 G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
g% T- _# v$ b; C0 b3 j0 D2 Cserving this kind of advertising, so they have to toe the line between keeping their software
, x2 i k, H( i2 A2 z( a* K1 Mdownloaded and still making a profit.% d' ^% I0 _$ P3 Z0 M
Isn't this type of software bad? Why would anyone keep it on their computer?
. ^) M* c! G8 s. I: jNo, this type of software doesn't harm the user's computer.
7 F. H5 G1 A3 w. i4 yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
|& r4 s p# H9 Ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ y" | O; N" L: L2 O3 r3 q
that they can continue to have access to the incentive.2 c' B, G1 r0 b/ P4 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ }9 m% g% C8 _7 b' b6 ^) O/ x
How to Get Accepted into a CPA Network
4 F8 t7 Q0 E$ b- Z1 d9 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; I( v& [5 \; J
to start looking for networks is Offervault which lists offers and lets you compare payouts across& R' x6 W7 ?5 T; {% k6 U2 J
different networks.
5 z$ G B) q5 E( R' G. ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: C* R6 D3 |6 t N0 w$ [application and be as specific as possible about your promotion methods. Usually some time after& N2 A% b+ X+ S; u% M9 S
receiving your application, the company will call to interview you. The phone interview is a critical
* X% W% h4 V/ R2 n! N3 S: d, [; Rpart of the application process, and most networks will deny your application outright if they can't get
6 a) s% y. t: H" V6 z: s, ]# myou on the phone.
6 R# K) M) v: r/ e- eOften, the person who does your phone interview will actually become your affiliate manager after
4 I8 T V6 s: x- I1 C! K0 P+ eyou get accepted, so it's a good time to put your best food forward.
' ?( G c0 ~3 p2 Q0 |You might not relish at the idea of someone grilling you about your internet marketing methods over
( X) r( ` }" j% g* Y8 ythe phone, but trust me, this part is critical. Have answers in mind for the questions:7 H4 g& h. r* d% M; E |2 ~2 g! f! E; V
What methods do you use to market offers?. T8 |0 ]7 j- I$ e# O: k
Do you already have a website you will be using?( C" `- z/ P }: m7 ]" Y
How much is your advertising budget?
2 g7 V! O) x' }' w0 y- V0 k6 _: m$ SWhat other networks are you a member of?
3 j2 F/ \% K; E5 t6 J1 ~5 wWho are your affiliate managers at these networks?4 o# y g% V1 s* _: K% W
Do you use social media (Facebook, twitter, etc.) to market offers?
8 W' R3 h5 {* ]1 K' t0 L& gHow much traffic can you drive?
' f \' Q2 A# KDo you have a personal recommendation from anyone who is already a member?6 O/ D \, ~; N* W. @7 E
Once you provide satisfactory answers to these questions, the network will approve or deny your& c& }/ p( F! r* Q& ^
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- u% ^9 n; H9 W- \persistent. Also, getting a personal recommendation from someone who is already an active affiliate V/ E8 t+ E; _- P3 M' z
for the network can be helpful.
- L9 c4 M- x2 |" O( P' I; hTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 |% S' u( F. r1 N5 x1 BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 C9 t/ ^3 y4 Y* ?owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( a, Y9 ]0 P3 J4 o1 ?3 L! speople can open a lot of doors as far as networks are concerned.
# a0 f0 c8 N: C; m8 rAfter You Join a CPA Network' ~! o+ [$ y8 |4 @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 H6 a& ~. P+ O0 X1 ?and make an attempt to get to know them a little bit." i2 j7 z$ L; d. p* f8 t" a
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( T8 \9 d y5 m7 ]& x3 K8 T8 gweight in gold. Start feeling them out from the start and try to get to know them. Once you get; V" K4 r8 B. L2 L% m- S- o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' {' c! W( J% L: M H+ Y' h6 J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 L" |$ M3 O5 [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 ?1 [/ R! W5 m+ x4 V" }) ^: }
email.# ~+ w8 }0 N% {% B0 ]
For more helpful info about dealing with affiliate managers, check out:; O$ ^! ~) E: @9 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ `* Y1 O& h$ H6 p9 mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
" t6 g- Q+ [& X6 n: l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" ^3 W! g& `+ G9 p8 ^$ P+ s$ t
Set Up Web Hosting F* q3 f* ]5 `0 y8 }( ]1 w! L- }
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ N: U7 F" i( M7 I; C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 L+ V4 E6 _+ n- l$ \* ]' yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ K4 B( S# \- @: I1 P4 b$ ~% xwhoever else is on the same server as you.
" {3 Z% y. o8 g; x' B2 WSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& s" I4 | J: G; x
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 N, k0 `3 s/ O2 l; @( Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 y6 x7 ~5 l* y% D4 x0 V. Y) u) d
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 M2 U+ T U2 g7 @& j6 A
house full of roommates (hosting customers).; |9 W7 T8 f4 O9 H
In shared hosting, this is like having roommates where everyone has no specific designated area inside
) [% m, U3 ~& c- d) O8 A }) xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; p* I2 y: ^: F5 E& K) k
fit.
- B$ L, N @6 CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ i" d# K# |' K) V7 G% Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 D: G4 W; k4 v, M+ ~7 r. E1 O; ctheir food. Everyone else's food in the house has less space to take advantage of.
: U$ @) O& ]8 a% o1 R+ n0 [If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 o/ ^! [* d; @6 D T! {( C# J" B, z
any type of hosting this is a bad thing, and especially while running PPV traffic.3 t3 h" Z' {& |- U! T' j
In the case of a virtual private server (VPS), everyone in the house has their own designated space+ a" m9 S Z5 B! \6 d
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 @* C+ `! Y7 K& w$ rpartitioned, so that each customer can only use a specific amount of resources at any given time.7 |; B" i0 b2 G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 ?: x9 z$ \$ v f+ {5 _$ `+ sbelong to you and no one else can use up those resources. This makes it possible to serve much more y6 H# _9 H: \ c
traffic, faster.
4 h1 C# t: B+ \# u0 PAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! I% J9 A% I$ \$ I6 C/ h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& ^' P6 G1 Q l: R1 O, e" e9 Zhere:
# V- g- a6 q& w0 v; O% Chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 F d7 d2 W0 d) v+ A4 e/ ZVPS&highlight=hosting ] T! C9 a% _' }4 \ C/ l
Dedicated-Hosting-vs Shared-Hosting& n/ l) c3 M) q- K
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& g* W1 I- v% s- q* ?& \$ _Hosting...Your-thoughts# q; ^: X- E+ M1 N5 a* I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ Q% z8 C' {) T4 a
Hosting Providers for PPV7 ]& R: Y+ r$ U- v7 m6 t( F$ v
Beyond Hosting( G: @) i$ e/ t* e) S" J7 B9 {! w
http://beyondhosting.net/
2 R+ \& H2 x, K8 |With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ H+ ?: p/ r2 v" w2 f+ b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% a# u$ t/ T# t, R4 T3 Y) ~direct linking with PPV. Also, these guys provide great support.
+ a7 ]& h% S6 [* b& z, KProsper202 Optimized Hosting6 l. w, k9 Y* }/ c/ H9 ?% q9 J
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* w/ I- ]+ V1 ^CPVLab Optimized Hosting
7 }: M; X# C9 A4 _' l4 whttp://beyondhosting.net/CPVLab-Hosting/: h* C7 F* @, y, c2 v' z
Domain Names for PPV1 ? @* }% v+ n0 O5 u% q' I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: u0 T8 \4 l4 v( B2 O* \1 @5 Fwhere you're going to host your tracking software and your landing pages if you decide to make them.. L2 e0 K# S3 K7 n5 z0 j; |
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 k- t3 m8 H/ f# Y9 Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
- N6 `) U3 S& y" X; D6 a6 A5 D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 A/ N( E( |/ U: g+ h. e1 T& U
term or build a whole website.
. D& s( B* l5 ~* C! i9 yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ R+ k# _ Z+ V( f
tracking software on your domain. This is really important, because it is necessary to track your. D) k# v8 j1 a/ d4 r- U
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 i2 ^ q v4 x8 P( dtracking, it is impossible to know what is working and what isn't.0 a- b. ?: e- V/ T4 b
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 b% o# @4 P* [7 b u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, z& u( s/ o8 q5 y9 D# t* @Prosper202; e! u0 w$ H9 Z7 G F+ h
http://prosper.tracking202.com/apps/
4 `- I6 [: G- |CPV Lab. b$ G2 r. q9 W0 b4 _
http://cpvlab.com/: \" ^! c/ f( Q' R8 i# o! `
CPVLab Help Videos: B6 e2 n5 S4 X
http://ppvlab.com/oweiw/oiurw/vdm.htm3 K; ^5 W3 b! x0 s
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ h. m( F/ l8 ~& Y1 |
industry standard.
- x7 ~$ ^7 ?6 ^+ A5 `% g; V. t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 A# C+ X7 D S1 w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ m6 ]4 U9 U- i- W
good support if you have problems with your installation.: S ^$ z+ k6 |; U6 b
Tracking 2024 ]" R+ w$ P% |) @: E0 Z& _5 V
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! g8 Q; W; k& Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, A# }+ q8 }7 zarea.# j; X+ \* }! h! [& d& Q G. A
If you choose this option, keep in mind that your tracking software, one of the most important parts of: f( d. z! X" d6 K. @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ l5 G5 J+ F' t6 F7 D6 g2 Z
interface, and their hosting.7 Z- c1 Y5 j. [, }8 t
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. z* n9 m& X M" G8 D1 pand targets which you are bidding on. Leaving this up to chance in order to save money could
9 L* @- D( G! Y3 Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you2 N: |: h$ ], M& j, |/ G
were using.
! C* _7 U9 k, K* {7 jChoose An Offer. G3 F% ]$ {4 E( k& e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 ?8 P/ `, j. n$ b% p: ]Lesson on Offer Selection
) P4 q, K" I. m+ d; E" ^8 [http://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ L- O: C3 a$ Q6 N8 `In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: G6 t c" z9 V+ o. CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! f" `4 _8 t3 W1 @3 F0 {4 A" z( TLeadImpact as the traffic source.% H/ K- N* L2 Z) z
Now the best way to learn how to put all of this together is to just get started. For some variation in
% V+ \8 K2 _' y5 ~5 r, qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 ], a+ B# a+ ~, q: l
campaign.
& O3 H' A* H$ F8 c ^1 E* K3 C5 ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 I3 u, k2 d! P- }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 t, D* d/ s2 a& `$ a& z
that all traffic is accepted.) g/ I- K' B+ o1 Y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& I( Q8 @: A6 X5 T2 T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 d. s9 w% _2 k, ^0 Nget creatives like banners or images specifically for the offer. K. q; Y }, G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 r$ \& j3 `' J1 ?; \# VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: }( m# }, r3 y# M2 ytrack my keywords. Without doing this, it isn't possible to see what's converting.
3 G1 ^# K+ @' l6 j2 ?, HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 e+ l2 I, D6 ?5 \" p+ q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! x2 X4 y1 s$ d% l$ T! i1 J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# G6 t6 c+ C8 B5 e& i
bottom of the page:: A- W0 @) q2 W5 s' s4 Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- k1 ?+ F4 u. I2 x" ^8 r
Click on the offer → pixels → Add a new pixel and this comes up:2 J! G( ~5 U7 t; @' u$ |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& a v6 B& `. `- y
from your software into the box that says 'Enter URL of image to load'.
' ^' G, ^# {8 q/ Y% D/ l7 I. UOnce you do this, it should look like this:
% q% \' s1 K8 J5 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
u' ]& t) p* n1 W1 C" iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 b( Y& n# m$ V$ `1 [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 s! u* _# i2 d t
Prosper or CPVLab.
8 @) \% D9 j7 ~! k* R6 A+ b; {% H8 Y1 @
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发表于 2012-12-27 18:47:17
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