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PPV GUIDE [PPV新手入门][28页]
& M# \" v% i6 U @1 c% m详细的请下载电子书！
8 Q' p+ j$ \$ M$ x8 e( t6 X
- g% R) }" F/ @8 f. _4 T/ w Q. \% E5 c N. L2 ~1 b% O
Newbie Guide
1 p) M6 T: Z& c% z+ a: GPPVPlaybook.com, f4 N9 W+ u" x9 y* a# l7 v V1 U
Tracy Shaffer, T: n2 }9 K5 I* e- Y
David Ford
( v4 W6 q! c- s4 r4 i( y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% A; n% I5 r8 t$ l t* R, \9 x7 r
Getting Your Mind Right to Start Affiliate Marketing
$ K% t0 v) H( ?. @5 |) g* lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* g. S' X$ G/ b! g6 c$ f: h: j
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 S; c6 w, B1 H! M z' Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 ~% V" E4 T( M# K6 _3 \7 D: q+ Z
with any success, these claims are laughable and far from the truth.
! y. ^% W) o+ @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) r; \% e2 A# r4 G% u& x. ~flow management. The main benefits are the low barrier to entry compared to other businesses, and
* m. E7 Y3 C4 Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
# ]4 S/ |5 R7 O1 y: n/ _/ ^overhead.
3 |+ X6 E9 a4 a4 ?9 _: CThe winners in this business are the ones with persistence when nothing works, who know there's3 x, R2 {& Q* g$ L+ s3 l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- Y; l1 p5 h* x9 M VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) a( {$ v( s7 @+ Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: Q; V) i; B* E7 u- u6 @4 x
Most of these things happen suddenly and without warning, and they all contribute to the amazing2 S/ y) y/ p' X! h5 X( X4 ^0 @
learning experience available to anyone with a few hundred bucks and the ability to open an. I/ T# T" F* v/ F
advertising account.* Y; Y! l# \5 V- T! M5 S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ ?8 @' ` ~5 ?4 k: S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( Y& ?% g* L8 T4 a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," R8 _- U8 {, u+ K4 }7 X% v: {9 k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# @0 L7 ~6 h' _8 G
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& [+ A5 b/ P, F+ q H" C
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) I9 d& E8 ]' G* h6 y8 G' J% Bstarted building.
; X9 c- k* f# ?* M% s2 E4 D! U3 mThings you need to get started:/ e4 j3 _! X$ n! Q9 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 n- M/ b9 u7 n$ z5 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 t1 U5 i3 `+ d( @7 q2 |: O- i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): f/ y" c( j, \3 M; m w w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 _1 a* w9 {1 aThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& N$ j+ N5 o" n
with PPV.1 N6 F4 R3 M7 s& g) E4 j& z8 l
Basic Getting Started Definitions) c2 E; B0 [& w, H# x v$ H# b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 g/ e4 `% W* u# y9 l: d3 H
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 U' b8 v. e4 O5 V: e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. l2 t" J$ h5 R& S# t, ?5 F9 Btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).& I% Q1 w+ t. V5 D. `0 T/ @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ a. a; t! a# j2 l6 a# x/ T! ?% ereceives a commission on that product. An example would be the Amazon.com Associates program,
7 ]/ R* I. m- fComission Junction or Clickbank./ E' \" E: E, G/ D" K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' l& b8 T. d- b
an action like filling out a form, submitting their email address, signing up for a service or sometimes! g) o: d ~' W4 g
buying a product. An example would be Ads4Dough or Neverblue.* m, q4 @+ d- Z7 w: H
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# p# d- }7 X1 w7 @" ?# baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ G/ Z9 x# M! x' t0 m, grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ H. y$ v' Z8 h4 Mright from the start can really help you.
. @7 f* M. n2 E6 a' m0 r2 b4 }PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 D: c) {) _, i6 s8 P* }% e& p4 V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 t* [# t2 Z. R r6 `- u7 c& Y# L* Vview, starting anywhere from .01 or .015.& b+ r9 g" A7 y0 j8 n" R- M
In order to use this type of internet traffic, the affiliate can sign up with a number of different- z5 H. B5 b8 J# u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 }2 N9 r' K5 r7 j9 x
MediaTraffic, and AdOn Network.1 {8 h) n! N; X! ? ~
Don't popups get blocked by pop blocker software?
, G0 J H) G' k( V3 r! G" PNo. Popups are served in a new browser window as if the visitor had opened the new window+ y$ H0 Z9 X$ w* B# H
themselves.
% v+ j$ k' h6 SHow many popups get served to the visitor?
" e7 x; V8 W: G6 fThe number of popups served varies depending on the PPV network. Some pop more frequently
0 t; u4 M" N$ c2 x$ X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ M3 ~# g. O6 F& B9 p+ Q$ n
serving this kind of advertising, so they have to toe the line between keeping their software
% e& w$ i7 x* z% s ldownloaded and still making a profit.
# R! D+ J/ S; J( N. T6 cIsn't this type of software bad? Why would anyone keep it on their computer?
% Q6 O1 b% Z, g eNo, this type of software doesn't harm the user's computer. c( k( o) [- q7 ]( W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 I/ T( B: b; x% R9 P1 \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# T+ p+ m" J) y' _# y$ Ithat they can continue to have access to the incentive.
8 U+ C4 J) b: U# q8 l* @# N5 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# A7 s. @, O+ Q- v. d' o
How to Get Accepted into a CPA Network# r! ?7 z* j4 V$ C, ^- s
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! x; @7 l& g3 V1 C1 f, c4 S$ \, \to start looking for networks is Offervault which lists offers and lets you compare payouts across$ k0 H* ~+ ^" f8 h$ W( q' t
different networks.2 Q: q6 Q+ [# V9 _3 W$ p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% f2 N0 A, c/ |4 A9 e
application and be as specific as possible about your promotion methods. Usually some time after; Q$ e7 K$ |* Y1 g: U5 k
receiving your application, the company will call to interview you. The phone interview is a critical
+ ?' ?. K d4 a' rpart of the application process, and most networks will deny your application outright if they can't get: X$ E; a7 Y6 s9 p6 C0 R
you on the phone.: Q$ U# n8 B: T/ Q% [
Often, the person who does your phone interview will actually become your affiliate manager after
' ?: L0 Q2 H- ~+ yyou get accepted, so it's a good time to put your best food forward.& m7 u" {" T9 w/ `6 z
You might not relish at the idea of someone grilling you about your internet marketing methods over
' U% ?, F2 `8 l m7 Q! V6 kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 [: O" q( D# L* [! mWhat methods do you use to market offers?8 u8 V# R }: f3 m: n
Do you already have a website you will be using?3 n/ N" A. c4 \
How much is your advertising budget?/ ^+ r$ K a, S6 W# Y9 D6 C
What other networks are you a member of?
. t' Z9 \. T" EWho are your affiliate managers at these networks?! P# D$ p& B" r- u- u4 R9 |
Do you use social media (Facebook, twitter, etc.) to market offers?
$ t) H+ G* c3 i! H3 f5 MHow much traffic can you drive?
- [/ j3 O+ f' y }' _Do you have a personal recommendation from anyone who is already a member?
9 N9 ^+ K! p- c& TOnce you provide satisfactory answers to these questions, the network will approve or deny your
1 b7 Z( j: e0 ~0 Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
; r9 ?6 } O# z: l" @+ cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) g L; Z6 \) I& W8 pfor the network can be helpful.
+ [! S+ I; _0 f$ O9 T i! F1 sTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& |, h, o7 h# i- G* ]0 QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, { C: N3 y7 Y! R8 F
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# h9 q! W* {9 y3 [, G2 r' \# e
people can open a lot of doors as far as networks are concerned.
]2 a+ h Z( ~7 h" u \5 |7 nAfter You Join a CPA Network
; Y* _9 s9 P$ n0 }- `) sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 ?! {5 Q- `7 P% n, x
and make an attempt to get to know them a little bit.
2 S" `) p+ N3 e& \" TFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' U8 y& `. n2 |- I7 Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get' x r$ F- [. L R! p0 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ z4 F( L3 b2 U8 e* G# Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. V) e6 U% t# hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 Y5 |4 P5 U" ], `$ Wemail.
+ t" o3 G% J0 g, J( GFor more helpful info about dealing with affiliate managers, check out:# X9 R: l8 Q/ L) p0 @) H9 d+ q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. d6 U" J+ x5 X9 M5 {http://www.mrgreen.am/affiliate- ... iate-managers-want/
% I0 W ~( G6 W% N1 }" y! u, U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& h( E( {! D+ G- ]; @Set Up Web Hosting2 o6 O8 o4 m& n% F1 p- r3 B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" Y9 W4 r- k3 |0 W7 V; v K, D& @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- X+ ^: p. A% ~$ Z4 g( ~; M. H
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 }+ \4 E9 B9 Q+ N2 R: K! ?whoever else is on the same server as you.+ D% P, _, V+ }* _; U; f( z% N8 w
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
1 T% {- P( c9 `8 J. m- venough that the visitor can't close the window before your pop up is even shown. You have about 3
3 u& U! }; z6 o2 ?seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% k/ p% e, {3 p! h# a6 h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% o# |% N( a# D5 J" j2 S8 _
house full of roommates (hosting customers)." W* I: V6 h4 M) D0 J4 P( W5 y
In shared hosting, this is like having roommates where everyone has no specific designated area inside
# N( t- a& R2 _5 u! |, P0 S2 Athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* L/ y2 ?7 `+ G K6 l* tfit.
$ |; q: G7 o3 O6 tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 t# J& _0 r, B3 r8 C0 r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; ]9 e6 P( H/ @) X' V7 O4 w
their food. Everyone else's food in the house has less space to take advantage of.
1 r6 f9 U2 f: `4 FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
@* ~! ^# r) m* k7 _, J6 c% Iany type of hosting this is a bad thing, and especially while running PPV traffic.) a/ Q$ I2 S* ]9 d
In the case of a virtual private server (VPS), everyone in the house has their own designated space
3 n5 J' q9 L# uinside the fridge to put their food, and other roommates can't come into that space. The server is- ?* J5 l! d& y- p0 n2 ]
partitioned, so that each customer can only use a specific amount of resources at any given time.
O3 r4 Z3 z2 g, l3 G8 q& aA dedicated server would be like having the whole fridge to yourself. All of the server's resources& I; i6 a0 ?# e i4 p8 A
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 _4 [4 r7 v: x* X4 `traffic, faster.
( R( x7 Q% `. @9 O, D* AAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
' A) B) d0 h5 hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# t( w% M2 A( n& l
here:
) j/ C3 r+ e0 I( ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ b' t' t/ Y2 B1 x. r
VPS&highlight=hosting8 b6 N% t, x$ J$ b7 R
Dedicated-Hosting-vs Shared-Hosting; y! |7 s i% _. `: Q. {: D1 [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 l& L4 F) N; f+ D. Y" q, W d# g/ ?) l
Hosting...Your-thoughts; f }/ H+ k/ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* Y' d$ T: A- h: HHosting Providers for PPV# w4 e% V' e; ]) Z5 R2 ]6 ^
Beyond Hosting
" {+ f7 I: U! K+ |* C0 \http://beyondhosting.net/
0 d: I$ L% K1 }( P4 V" Y; Q5 jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) o3 B/ y$ D0 M9 B$ l" D2 s4 O. qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' \1 e! |0 i, \( A9 X
direct linking with PPV. Also, these guys provide great support.
4 B% N! [; z; l( v5 oProsper202 Optimized Hosting
7 y' Z6 T3 l1 @4 `" Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ n) N5 g& q) C3 q( G" U
CPVLab Optimized Hosting
* g# J0 S$ U1 a/ d7 h; _http://beyondhosting.net/CPVLab-Hosting/9 N* P, o& P* l+ _ \( s, \
Domain Names for PPV _/ X. w* k% p1 H/ M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 N: I2 l- Y f, |3 P2 X
where you're going to host your tracking software and your landing pages if you decide to make them.$ e+ R/ f$ [) ^ }5 J
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
q9 T& S; x3 j6 A: R: Cbland one is fine to start with, to host both your landing pages and tracking software. The .com,1 S! t0 K* z+ H% w; {- [& a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; {; o' \ `( |( b! k3 i; _3 F; J4 jterm or build a whole website.5 m { A% l& g
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! b7 }) t. C0 O4 H8 \tracking software on your domain. This is really important, because it is necessary to track your* w F4 J) h2 N B
conversions down to keyword level so that you can optimize your campaigns. Without proper e, L- U3 R7 S8 s5 O* N% f
tracking, it is impossible to know what is working and what isn't.% E( U3 y" C2 g* S+ t$ o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ J4 h% w* f5 u2 u( X3 K; X, g; Dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 F, U {/ F0 Q
Prosper202
# s' B: S! n- h" {$ c6 lhttp://prosper.tracking202.com/apps/3 j* r/ D( O$ n9 _4 ?
CPV Lab
1 W# O( a. e8 @7 }0 Dhttp://cpvlab.com/7 m/ z9 b; w4 p2 ^9 h# G/ n
CPVLab Help Videos9 m; S( n$ i! m& P. M8 t% D
http://ppvlab.com/oweiw/oiurw/vdm.htm( I% Z @# S' W- S/ s6 P
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an ~9 e1 c2 \3 `; C' o6 ~& c8 D
industry standard.
* f. f4 B' r+ n; O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 l* |4 D O9 f$ {0 ]3 D9 s1 B4 F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* L9 b5 n* [) V$ F; s
good support if you have problems with your installation.
0 j; ~$ p+ H0 R+ @" @& n0 HTracking 202
) Y2 e9 h( E7 k: \9 yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 \8 f7 h: u' m+ `9 A. m5 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( _" j% z% F# c: K1 U6 `% W/ [7 ]
area.' `; H5 ^+ B% [! d2 f, ]) Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! j( C6 U' w) h9 v# Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 P/ w& c8 @/ A7 minterface, and their hosting.. T7 S& r; X( I, |( q+ c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ P/ w7 p7 p% w" A6 Y/ |9 H) K' }- vand targets which you are bidding on. Leaving this up to chance in order to save money could
) {; X, h1 b$ I# C# j, s: ?) r3 C! wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" F/ l, g' \4 Ewere using.! }+ z2 g. k' D" e l0 a
Choose An Offer0 i" h6 {2 K1 u1 ]& D
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 g0 i3 B$ ^' [$ v ^7 wLesson on Offer Selection
/ [! j0 C9 j1 A% V6 ]" n1 D& n3 Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers l) r, t$ S% Q- H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 P- ?4 c" s9 s* n0 w$ t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- n% A( @% R% a- T5 C' [
LeadImpact as the traffic source.! |' B, R: X! k" ` j
Now the best way to learn how to put all of this together is to just get started. For some variation in
# ~ u1 j, P; `! Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* C( _1 D% i7 Q% Xcampaign.
" I% t/ o" y8 ^) s7 Q8 pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( j/ h8 S2 a+ I+ B3 T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 l- @* t3 p' g8 y* L2 `
that all traffic is accepted.
+ N7 C7 `0 h8 i+ R1 O" x1 b; `8 OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 a3 f! y# k+ B& j w5 r+ ^
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ _) f, R% X. A" P. ^
get creatives like banners or images specifically for the offer.
* S, V! ~/ i8 b- k7 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 S9 k; ~) a, b
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) z% m/ @2 L5 t' I
track my keywords. Without doing this, it isn't possible to see what's converting.
1 Z& b8 x$ v }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) V( r1 X& R$ p) K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" c+ L: u6 n2 S @4 @, ]5 @' v$ Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' h/ }+ {9 l; |/ b" [* [! Zbottom of the page:
, [/ P1 Q6 B7 n+ M: `3 p# FNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ t- ?& Y$ R4 V, E" r: f
Click on the offer → pixels → Add a new pixel and this comes up:
" q; Q+ [# Y' W& Z$ [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ G3 U6 T2 O* G
from your software into the box that says 'Enter URL of image to load'.& `8 K5 q6 o1 W$ H4 C
Once you do this, it should look like this:
: D, y6 ~) Y d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: |) P+ \9 Z7 C; y+ Z5 Q/ a$ UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# M3 w4 v$ [' s$ y4 q8 XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; e4 `5 |- n2 k. D8 o+ u3 M: s5 ]1 Q& ]
Prosper or CPVLab.* m! c! a9 F! \; x8 Y q$ @
, x& r0 a- h1 r R; E- ]" b7 o' Z |
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