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PPV GUIDE [PPV新手入门][28页]1 O' Y0 Y; F3 v, n* K& z
详细的请下载电子书！) ` S9 j) Q6 q' {, x
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Newbie Guide
r- |* v1 ~1 b2 FPPVPlaybook.com" D/ q, E( n3 g$ X8 K0 f% D R+ h+ N
Tracy Shaffer6 @5 v2 k2 B" \" R8 ~8 E
David Ford
" x* E: x+ s4 X, t% R& S( E+ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" H; i; A- f% p6 G# s, C6 [
Getting Your Mind Right to Start Affiliate Marketing: @2 M% a% [; x+ s+ j) G& c) {% \* b
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ d$ K. o+ h( R0 ?4 a/ x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 X7 x6 Y1 |! h8 u% j2 h
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ e4 m8 T9 f2 E) Z/ \
with any success, these claims are laughable and far from the truth.
; `0 B, `2 M8 c! ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# n! D. \' g$ ?4 j* _, gflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 e+ e" ^' a" q) ^- h: B- A) x7 ?the ability for a marketer to be a one person shop and make an incredible amount of money with low. B# i* \+ a0 Z$ b: _$ e
overhead.; p: B+ |# o, b4 n6 l" f
The winners in this business are the ones with persistence when nothing works, who know there's
) I! n) ]& @2 N& d9 r# uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( y" U9 p( Z {& J' O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) l+ r. K% I+ u6 T" X# u% p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 a3 c8 Q: G1 c- fMost of these things happen suddenly and without warning, and they all contribute to the amazing9 S/ k) m) l2 S- y6 Z0 q! @% A
learning experience available to anyone with a few hundred bucks and the ability to open an$ a) t; V+ }' y6 A6 I N
advertising account.# G" U% m, k. q- I2 ~, o$ l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ D$ A# F# f- fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) f$ r, P3 | l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 R/ ]0 T$ G. M$ R- K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ y% s: |% p9 v. t5 y! rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" [* D' H l5 r7 E5 k7 Z Q& \started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 J! P% c7 k# l# U0 J/ i$ Ystarted building.
3 T! S( ~8 C& Y5 x" ~/ V. r4 |Things you need to get started:. T9 }4 e- u2 l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
B6 J: F: Z( m) A! a0 j& W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 J T3 x' f1 W
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 ^9 Z& g$ p' {7 c2 U4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( S) H& R' G$ N/ z' m, G) j7 H
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% W9 E% _- |. C4 f- gwith PPV.
1 z7 o: m1 S. dBasic Getting Started Definitions
, C+ h1 n# `. f' `; r1 R$ oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: Y- m6 s4 }& d9 U7 l; a! k+ U2 X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 g8 U- }5 H/ d2 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, M1 l4 J4 P7 }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 V/ o+ Q& R/ }$ OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 ^& O. `2 ~9 t9 Y$ greceives a commission on that product. An example would be the Amazon.com Associates program,' F5 {! G8 z( q* R. k
Comission Junction or Clickbank.
" E) A" S% Q! g, RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; D+ P0 w; m# l* b1 ^/ a# r8 y, a. }
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( W0 N& J0 K9 {buying a product. An example would be Ads4Dough or Neverblue. z* L5 [" S0 z) K0 a- \
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& p/ l* f6 s$ W/ iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 C! D$ M- K q; z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 w+ Z8 [! w, W% z6 F! Mright from the start can really help you.
# B! `- s1 M' z$ J8 bPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; X9 A% N) K$ M5 v% X5 F: `9 oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 \' i. @6 @0 |- n O3 D
view, starting anywhere from .01 or .015.; ]3 V) D% W$ k. d. Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' J S2 \- ?, T: {. Fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* L/ ~) C Z9 ~4 N2 F" H
MediaTraffic, and AdOn Network.
7 X* V1 f% ?1 n" o6 g6 p( KDon't popups get blocked by pop blocker software?
& {5 a; D2 F1 @No. Popups are served in a new browser window as if the visitor had opened the new window# j2 G0 i( ^% o) w4 E' ]+ G! U( F
themselves.% W) M P n* W; n0 A
How many popups get served to the visitor?
X7 v# o; T! C" D9 C- p( K9 _0 uThe number of popups served varies depending on the PPV network. Some pop more frequently5 Z4 |5 U# T; c: G6 `9 @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by f' S- m" k6 P$ A' R9 Q+ b( b2 r
serving this kind of advertising, so they have to toe the line between keeping their software
4 v) q: k8 `7 j; q) Gdownloaded and still making a profit.
- ^& \% E, Q% }. @4 o! u% D0 @Isn't this type of software bad? Why would anyone keep it on their computer?
* v c* n( L& v! M2 ~No, this type of software doesn't harm the user's computer.: Y! c4 }1 e6 p0 Z" ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' h' I, U- L# _9 ^$ [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 Q- z8 i; W" C1 x0 uthat they can continue to have access to the incentive.
" z) A! V+ Y8 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 ]9 g$ [* H9 g3 j2 R) pHow to Get Accepted into a CPA Network. q" F! A8 \6 `- K3 u5 I9 ]# j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& G1 D- \, a X8 N5 h0 H* f3 s
to start looking for networks is Offervault which lists offers and lets you compare payouts across
P& h8 j% z$ t8 D- H) ?8 i {/ Wdifferent networks.
6 j' l6 `. d w8 VOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), ?; j \' }, G8 D
application and be as specific as possible about your promotion methods. Usually some time after( n: T9 S7 w; ~ B l
receiving your application, the company will call to interview you. The phone interview is a critical2 A {7 s% `2 ?: U/ g5 Z9 K( {
part of the application process, and most networks will deny your application outright if they can't get) T7 Y C5 m# I' l+ h/ L
you on the phone.
/ K1 N1 K3 y; w2 f/ i$ X) L mOften, the person who does your phone interview will actually become your affiliate manager after
& w, v( V- a$ ?6 \; O2 {0 Gyou get accepted, so it's a good time to put your best food forward.
" E3 ^* ^6 z" W7 aYou might not relish at the idea of someone grilling you about your internet marketing methods over, s3 j, B0 D+ {' Q6 N9 ?+ v& ?% I4 E
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ W4 `- M" j1 ?% o# ?3 [& NWhat methods do you use to market offers?
+ w, a+ n, B3 `: g! {7 B7 MDo you already have a website you will be using?
; Y* x7 J1 t( h5 {% c( YHow much is your advertising budget?" k0 U% z0 l- _: B. K. ?/ p
What other networks are you a member of?& N ~0 W- j! D; F, l- ~9 N( ?; \
Who are your affiliate managers at these networks?
* ?& X. L0 c3 p f- v6 p: S+ BDo you use social media (Facebook, twitter, etc.) to market offers?
, M% L; T6 w% V2 o/ a4 @How much traffic can you drive?
3 ]6 U3 H: Q1 F2 @Do you have a personal recommendation from anyone who is already a member?1 Z5 D" E# g6 {: x w; i& R7 Q
Once you provide satisfactory answers to these questions, the network will approve or deny your6 S1 x* Y2 [9 ~1 N# f( J6 i3 ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& Y* a8 t) r2 ]: j7 _" C4 R! S( \persistent. Also, getting a personal recommendation from someone who is already an active affiliate
x- J: D0 H! }for the network can be helpful.
$ _# v \7 Q- q1 Q% U( c$ |- Z! yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! O1 J. B' |7 iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 [6 \9 V8 G, s5 \0 r: Y+ R$ A. p1 fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# d7 \' \% L( @! k% R# g
people can open a lot of doors as far as networks are concerned.; s9 g9 z: l2 f, f4 U: k% V
After You Join a CPA Network6 r% x; ^8 r( }& m% ?8 e* w/ o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ j) V# [+ i; a5 jand make an attempt to get to know them a little bit.0 }: P" @: i' G4 A$ U) J. t
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! g" w0 J5 g" s, aweight in gold. Start feeling them out from the start and try to get to know them. Once you get5 |$ x& f7 g( P8 ~* c( Y/ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 ^' O- O! I# ?7 D# b5 G# L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 S+ P2 {: @( M/ |* `) c5 @& B7 ]- Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 S: Y4 @3 v' m3 ?3 oemail.
# T) u$ C5 Y# h0 KFor more helpful info about dealing with affiliate managers, check out:$ l J: n8 K( @$ [7 x* d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 X, e7 X6 w8 z+ _/ q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
. m4 ]& q @* [5 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& @$ y, ?; ]4 v1 x9 ZSet Up Web Hosting
- n; C# r6 J+ ^" V/ BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 v( y& U3 c$ y! A
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 n8 S) g: f8 N5 [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' }- O/ f" Q+ }
whoever else is on the same server as you./ F. P' G* }( W! P" U. L. H% p
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% R1 s6 K6 j, h- T b3 e3 Q' x6 a
enough that the visitor can't close the window before your pop up is even shown. You have about 38 U9 q% P) w1 M6 V: ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 L5 I C5 o- @& Y ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 ?, n1 i2 H, m8 _ ]house full of roommates (hosting customers).( G5 I) E$ o9 o6 P* q
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 A8 I! |, E- v0 h; U( q( gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
e& |4 M" p6 s( x0 E; q5 W* Dfit.* E# B) y( q' ^# R6 b# T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than; m: D7 Z8 C# n* E
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! Y. z1 P$ P( j" D1 {their food. Everyone else's food in the house has less space to take advantage of.; W J' p) H3 D# d
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 h$ q! B2 X7 z
any type of hosting this is a bad thing, and especially while running PPV traffic.
# `& G1 G8 r& }+ EIn the case of a virtual private server (VPS), everyone in the house has their own designated space
% {, h% y' j: |- I" Vinside the fridge to put their food, and other roommates can't come into that space. The server is2 r! X$ d& [+ @ x0 v4 E
partitioned, so that each customer can only use a specific amount of resources at any given time.5 a2 @- H. y9 X7 \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 ?, X/ X3 [) f$ Q+ g6 O
belong to you and no one else can use up those resources. This makes it possible to serve much more
. ?. y: _; ~: v$ {( u2 ^4 mtraffic, faster.
& t. A, H% D p, y, `8 RAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 V. `1 G2 z9 z& v. K' B
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# v. C4 X4 @) Dhere:+ N9 r' X5 ]8 E6 z( f
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 L$ d& n: [. ^; E0 q& ZVPS&highlight=hosting6 f% W8 g, a+ g' `
Dedicated-Hosting-vs Shared-Hosting4 W2 u; f1 x; r/ n5 @6 ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ o- f$ f1 w" l, Y6 N$ Q0 u
Hosting...Your-thoughts& `* O# _7 m9 @+ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( J# I3 O0 l( q2 F8 v( LHosting Providers for PPV3 y5 }7 w9 i n" M/ [4 D" _
Beyond Hosting
! l* x& [. I( E( _http://beyondhosting.net/
: d; Y, B& o/ G' J6 I1 `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 o4 `2 x6 H0 z6 ?1 Q" Q) s& v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& I* C* S8 E8 \
direct linking with PPV. Also, these guys provide great support.! Q/ s9 F6 A6 M' @
Prosper202 Optimized Hosting
, X5 b: I: G6 \3 S& a; B0 L8 ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 z" J1 T+ K4 A) d# }" c! _
CPVLab Optimized Hosting
2 |4 I( i/ U ]" Ehttp://beyondhosting.net/CPVLab-Hosting/" ~4 o" y! m( ]2 y# |/ i2 f
Domain Names for PPV3 v1 |1 N" M, z; M+ w1 k% a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 |, D- o+ W S h9 Q
where you're going to host your tracking software and your landing pages if you decide to make them.$ P# p/ |8 S: \# Z2 m5 X Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 N) q; T1 Q) @9 U9 t: G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 _& U6 R T9 ^6 o+ M$ r# |
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! Y9 j- t" G2 _+ k! J+ sterm or build a whole website.# `2 ~! Q- l, Z) X( a
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ l0 `1 Z) [2 [3 E! }* Vtracking software on your domain. This is really important, because it is necessary to track your w! x& E1 ~4 y& P7 X
conversions down to keyword level so that you can optimize your campaigns. Without proper! w* U" l& N9 d' }: r
tracking, it is impossible to know what is working and what isn't.
8 D6 q% N2 i$ H6 D+ V+ mTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- S: p* s/ j7 E. V0 y9 yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides., {: a: a; U& A$ {% c
Prosper202
+ | P0 d0 O, L) Chttp://prosper.tracking202.com/apps/$ b* h. U' }6 ~& j; i; J
CPV Lab" r( Y% V' w$ N c
http://cpvlab.com/4 o6 }4 c; }2 R. r5 C" P$ A, w
CPVLab Help Videos3 T* k% a, D- U6 [8 m. j1 m$ Y
http://ppvlab.com/oweiw/oiurw/vdm.htm. r+ o0 I& f5 G. _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ R- r: S( W( b! Bindustry standard.3 c/ w6 _5 G# ~9 I* k/ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
C6 f' B# N# d9 @; G4 sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& `3 z0 d' L4 g( m
good support if you have problems with your installation.% L+ j( H: d5 E9 r( a( T
Tracking 202
8 Z+ S7 L1 |: c ^0 I2 lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# f0 y7 E& q! P6 icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; W8 W9 [- D7 a( [/ y
area.( J/ s3 A) g# c' ]- L
If you choose this option, keep in mind that your tracking software, one of the most important parts of
$ O) G1 E, S" z* M& n" q0 Iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; M$ P9 f$ q1 g8 [# A g2 a7 `interface, and their hosting.
* p# D- i+ ^0 CAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords9 J7 H2 R0 f) w- j3 W' }
and targets which you are bidding on. Leaving this up to chance in order to save money could5 _! |" {1 `7 h; m, ^# F" t: t( W* l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% _* t/ ^2 r$ r" p& b' H% c* Z
were using.- v7 I8 c- B) c+ D: Z8 w$ I
Choose An Offer' Y! {" P+ S: Q8 T% B! z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ F8 t8 Z, L- \# U& S% }( N# RLesson on Offer Selection2 @2 ^( \: H" d( U- {
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 X k( @8 n* |' |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
/ Q# m0 c5 x- F7 {1 q9 oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 h' `% u' d- }6 aLeadImpact as the traffic source.9 H+ n& o5 P+ V9 |+ N
Now the best way to learn how to put all of this together is to just get started. For some variation in. a2 c1 j- E, ^3 t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* f; o& [* {! V Kcampaign.
# O4 k& J; [1 `4 ^5 CWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 I4 Q" i' t* B3 p4 [+ s ]9 {( w/ @page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 c6 t' e! Q* e9 ~. b' {6 T% r& l8 vthat all traffic is accepted.
0 O7 o4 \0 [9 ~; |! Z; v3 WFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; |: O8 p q5 XThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 n% W& Y [: L
get creatives like banners or images specifically for the offer." S5 j; E8 J" `( C+ U1 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" l I4 y! E6 p2 Y8 j+ XBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 c9 w; I8 u6 Q- j v8 l
track my keywords. Without doing this, it isn't possible to see what's converting.0 r; G% \. ?/ S+ i% g+ K
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ @1 m$ v& H4 G X( e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 W% ?4 E; }4 p& _( x0 qIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! @9 z! s* }2 s3 p7 q' V) G" L! D
bottom of the page:
8 a7 Q M( Q6 ]0 l3 ~5 p/ GNext, I have to cut and paste this pixel into my offer at Ads4Dough.
5 L, @6 {) D; T- `1 xClick on the offer → pixels → Add a new pixel and this comes up:3 L7 s) Y5 z/ o) h( l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 }3 E: }( _& ]& h! `9 H0 K
from your software into the box that says 'Enter URL of image to load'.
2 G9 ^7 E: H3 |# f8 W# |# bOnce you do this, it should look like this:. x- n5 J. j- ]7 m0 F A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" {+ p' h- H% `( M7 O b/ c9 V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% ~# }- T( _" k4 ]# l k
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 M; s0 P) S/ D ?2 h( y0 `Prosper or CPVLab.9 }( [+ V& Y3 j8 p1 V
1 y) W" T# Z& l2 S& _& E
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发表于 2012-12-27 18:47:17
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