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PPV GUIDE [PPV新手入门][28页]
% {% U Z5 P$ R' j( U* L/ n) K详细的请下载电子书！
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& ?& M4 v4 Q I5 U4 N! N
( Q( U5 A" F7 J; FNewbie Guide
5 T' b! v$ Y9 S& V; RPPVPlaybook.com
/ w" |; G* F n! dTracy Shaffer4 o# \7 I* W$ ^$ m
David Ford
2 D$ s; }7 n! W4 O5 \$ Z: S. }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 y, R5 J) {9 _* K7 D' p
Getting Your Mind Right to Start Affiliate Marketing
5 w# ^0 V- K/ V5 ]; U; y. ^# `& pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" ?: C9 _4 X+ [( m) V* b/ F2 Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 m) m% H2 `" Q. n. i9 q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
f# H8 s: C$ O3 r' hwith any success, these claims are laughable and far from the truth.; S% n2 U4 E/ v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 A5 V" ]$ c, N' }, fflow management. The main benefits are the low barrier to entry compared to other businesses, and
- s" {5 k0 e4 d. m8 U7 Q: Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low( ~' G! T1 d: H) L
overhead. N& Q [0 d1 F
The winners in this business are the ones with persistence when nothing works, who know there's
5 e$ ~1 w8 ^; hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! B6 Q0 V9 q; [9 i# M* xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
- W, [' m3 Y4 o6 Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ o/ k! e+ C/ p: y$ A2 J
Most of these things happen suddenly and without warning, and they all contribute to the amazing
' A. @- t9 j" g9 D ]1 R$ olearning experience available to anyone with a few hundred bucks and the ability to open an1 E# \! `# a1 i& \
advertising account.* r8 j, X0 k& w" P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 E' r* ]( l4 m+ b ^3 q$ p
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 Z8 V) l$ i) s9 i( F% A" J* p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ y" u5 Y0 k0 W) K' V" l
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- T" F7 I/ b; R3 h9 W. K
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' E5 A) U; p/ `5 v8 ]' ~ [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 ~ ]5 \& L1 ]0 y( pstarted building.$ p. z. l# h p( K- y
Things you need to get started:9 T" v- M, P$ a* ]! ^0 y+ ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# h1 I6 q: n* h: F4 N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% ?) s" l# t1 C/ `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 W4 \% S# x! B; b n4 W5 }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! c$ f/ q1 c( w4 zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ y% P+ T! m: L. ^% G0 j9 W1 Ywith PPV.6 B* ~# H2 Q$ s& |8 H$ {+ w9 _' ~
Basic Getting Started Definitions( y, L5 y, ~' D6 }! t4 U
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ h9 }8 c4 h! x* P) o- B$ W1 B. `affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. W0 t' W9 b E( c. R z# S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" U& _* K3 e$ Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 J5 R) p; u7 [7 c9 Q0 tCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 n1 n7 i. H* {( A. A+ W: @$ {
receives a commission on that product. An example would be the Amazon.com Associates program,
( l, M) [; o- |9 J& mComission Junction or Clickbank.( i7 L* M+ M2 E7 W' T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) W2 C2 _) M" ran action like filling out a form, submitting their email address, signing up for a service or sometimes
9 R1 q- z# i. e6 I% ~$ Z6 H. Gbuying a product. An example would be Ads4Dough or Neverblue.
8 s8 Q$ t/ ^7 M! D: a$ `5 X2 jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ A2 D7 p0 `) C; j0 D( i5 maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& g$ A! ^' f [. P. Rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 y, |7 E6 L$ C" j: A; A, I
right from the start can really help you.
# Z, B# _ F8 x- pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) }1 q% c" z/ h' c$ B) p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' W9 H5 R+ Y% {0 @- T: R& Gview, starting anywhere from .01 or .015.: ^1 R, ~0 D* y3 X' I
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ f& r+ b1 Y" _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: c: o+ I4 Y* [* h' h9 V
MediaTraffic, and AdOn Network.
# W7 G: l. u2 Q+ |4 Z- q7 H* S( wDon't popups get blocked by pop blocker software?
( g- j* f4 p/ z' m. E9 _No. Popups are served in a new browser window as if the visitor had opened the new window. f; Y0 B1 s5 r& Z* `
themselves.8 B- M2 P6 n; A7 U5 A1 h. L
How many popups get served to the visitor?% P. C# x- W! I# L# L
The number of popups served varies depending on the PPV network. Some pop more frequently
+ \! A$ X% L3 B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ p( ^; f) ^, v/ L1 e4 [$ x. \
serving this kind of advertising, so they have to toe the line between keeping their software
/ S$ }2 M3 ]' T$ Z8 E6 w. ?/ ndownloaded and still making a profit.7 t" K& Q( `" N) O
Isn't this type of software bad? Why would anyone keep it on their computer?
% ^! [3 ?+ t! p0 J. zNo, this type of software doesn't harm the user's computer.- U/ Q+ N. z( v( E$ R) i0 H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; p! c Y/ @6 z3 _" w* ~; Z/ L1 |9 ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 W8 ~" m* @' D/ c! l4 M
that they can continue to have access to the incentive. s8 k0 J' c, n2 m. H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 t5 }9 J% U3 {# z8 j! k4 A2 S @How to Get Accepted into a CPA Network
9 j- l1 X) Q. [% zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# }9 d/ } r/ A
to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 [) _0 o1 r; d6 H" `$ ydifferent networks.9 q% G: c8 m5 _% s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
w8 c3 \6 ]' \application and be as specific as possible about your promotion methods. Usually some time after
: Y' A6 K) n) z" e: U" ^( p. areceiving your application, the company will call to interview you. The phone interview is a critical
) d8 f7 T0 n( |part of the application process, and most networks will deny your application outright if they can't get5 y" p3 I8 N3 I1 D/ y# v
you on the phone.
7 ]+ Y! X+ Z. M! e# nOften, the person who does your phone interview will actually become your affiliate manager after
- ]9 a3 Q. q5 y* E( d. |! M5 g. fyou get accepted, so it's a good time to put your best food forward.
! X. E( v- c# i7 H4 jYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 E, t) n4 }/ k3 e$ p4 m0 Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:1 t+ s5 T" j/ J
What methods do you use to market offers?3 r* _8 @6 A" ]" L, Q0 S
Do you already have a website you will be using?
% B4 u$ R- P- w* L6 lHow much is your advertising budget?
4 W% B! k& I6 ?; H' a4 KWhat other networks are you a member of?( B' ?# }# l7 G2 s7 [0 H* l
Who are your affiliate managers at these networks?
$ ]- R3 T" b# z! o" i4 N/ jDo you use social media (Facebook, twitter, etc.) to market offers?7 A& p: z0 p1 E
How much traffic can you drive?
5 J3 p6 f; S4 k& uDo you have a personal recommendation from anyone who is already a member?& r8 i; D7 g2 L, d* j
Once you provide satisfactory answers to these questions, the network will approve or deny your- o# A6 C, `: I+ K* w* F ~" X
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 ~, e" \- }0 gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 i& m* r8 E- j) hfor the network can be helpful.
9 v+ w) x4 A1 k" WTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: Z. ]- [- S8 J+ Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 J8 t; b i0 }5 A. ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ L6 o7 s4 {- J
people can open a lot of doors as far as networks are concerned.& d) s* ^+ ]' R4 x, _4 `
After You Join a CPA Network
5 z6 o6 w2 c. _# V5 A, x& {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* G0 |: C% l, p& Q' Hand make an attempt to get to know them a little bit.. d1 [ C: Y7 x2 }, ~# v
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- d- v% B; z- \- G* ?% i5 K8 yweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 n# g( Y9 h5 f, X; g5 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# N8 j: W6 ?7 m1 }# t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( v7 H; T) s) |8 Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. G: G4 O: m7 c% ]1 o: W& pemail.5 [: e% M6 X) a. N( e6 [
For more helpful info about dealing with affiliate managers, check out:, s# Y' ]* U+ S' G; y# E2 G8 h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& U4 v* Q+ j8 S) t# R* e
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 q; Q& P* ]' }' r% r. H! l" x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% V/ T; d3 s* n2 z7 D7 }Set Up Web Hosting) k# F: l* j' m7 o" A1 T0 I% I
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* w$ u4 [' ^$ e E. E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. W, w: t; U! @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ W) f; ?5 c6 |/ @, Ewhoever else is on the same server as you.
2 F" E, p8 O% D- O5 Q" l& `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 o' r! x" b6 q/ d) K: E7 i' cenough that the visitor can't close the window before your pop up is even shown. You have about 3
R2 Y& G8 m9 S9 {2 Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 y. o. }9 u" D9 g( kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 c( z' i+ _: O+ g9 c4 Bhouse full of roommates (hosting customers).
: R1 K9 J% R1 h6 t4 b+ eIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 {. k2 Z$ J: Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* s. y9 C( S& e
fit." J. V C0 z! e. X" G' Z% f
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 G8 c& A6 o8 f# z" _7 n
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ T. b3 p. V$ D! s: h
their food. Everyone else's food in the house has less space to take advantage of.
( i0 f9 c) s& [9 i$ yIf you have less server resources to take advantage of, your ability to serve popups will slow down. For" U [' z) |+ g/ X/ j6 t
any type of hosting this is a bad thing, and especially while running PPV traffic.7 I) j. m& Q+ f9 h# J* l
In the case of a virtual private server (VPS), everyone in the house has their own designated space
& C" I+ y( Q4 d Iinside the fridge to put their food, and other roommates can't come into that space. The server is
k2 ]8 Y1 B. O& t5 qpartitioned, so that each customer can only use a specific amount of resources at any given time.
0 ^- Z1 [' `$ h+ L8 f2 k2 V1 T* dA dedicated server would be like having the whole fridge to yourself. All of the server's resources$ L, o7 x5 v p/ x7 ?$ _: Z
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 J1 b6 U0 T6 Gtraffic, faster.# b1 z* U# F* C+ e' y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* p' Y0 m# ]5 N( F' `! @. E
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# p1 ?4 E5 Y0 M5 Ihere:
9 W6 `' D( \& [8 t8 r: Z/ Qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 C- @+ s; n' g( \ {VPS&highlight=hosting3 f+ f8 [' C/ Z6 Z% x; H% b
Dedicated-Hosting-vs Shared-Hosting
% x+ Z) s: x$ H6 l" lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. B$ E) s3 M; N4 U" u8 @. D
Hosting...Your-thoughts9 [2 Q( E, L) X( C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ I0 n* |" u6 i* k
Hosting Providers for PPV3 ~% N6 h, n$ v' g+ d; W1 w: F+ r. U
Beyond Hosting
, F9 ?$ J3 F1 d# F2 z; shttp://beyondhosting.net/% @; b) J# n" i F9 p6 v) X
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" K- C" R! C. O8 S/ {/ h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 d1 M& @ |0 b( r, Q0 kdirect linking with PPV. Also, these guys provide great support.& j% w Z/ T4 V- }
Prosper202 Optimized Hosting( Z6 W& T! b2 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 y$ { L E; |: f% g* RCPVLab Optimized Hosting8 O9 p5 ? B X0 B. B* d, T
http://beyondhosting.net/CPVLab-Hosting/- y, K! R& a5 P* @6 J7 s% ]8 Z$ G$ A
Domain Names for PPV
! Q' Q! G9 c Q8 a' pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* z: r# a5 D" y
where you're going to host your tracking software and your landing pages if you decide to make them.- V$ v. u/ ]# X: i! H, i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. r2 I) O, @* z: y0 v/ c) b
bland one is fine to start with, to host both your landing pages and tracking software. The .com," D& B5 G5 Y$ ? n8 X" }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 f1 W" n+ ^$ A2 V7 E; gterm or build a whole website.2 q7 h* V2 } n
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 ?5 I& J. z. l7 z! ~tracking software on your domain. This is really important, because it is necessary to track your4 ^& @3 F8 y ^5 G/ J4 r
conversions down to keyword level so that you can optimize your campaigns. Without proper
& z- c: e# T& Jtracking, it is impossible to know what is working and what isn't.. V+ [* g# [5 B5 W5 V- R7 O
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- Z$ G8 v$ m7 l! ?9 B/ o, b9 Z3 G7 T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 G% P" F, g& b0 }/ `Prosper202
% p* d3 s9 r4 C% r" ~http://prosper.tracking202.com/apps/
0 c* o" l( w4 D$ u- R3 T" NCPV Lab
I5 C/ _! ~1 h" V3 Rhttp://cpvlab.com/! S, e; l3 ?& z3 r# t
CPVLab Help Videos
' I& o# d: Y2 ?8 ~( s1 G. N4 Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 l: b x4 a3 lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, z- ]. d2 m, a# i& [- N3 [industry standard.1 \* G' T& V0 m) C5 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 i3 I) |8 o2 ~+ [- E) y3 U# aCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ ? }7 ?% Z7 {good support if you have problems with your installation. J9 K' V/ g/ S+ L6 c. R
Tracking 202
) u h5 _7 }$ c$ n, _3 _Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 J( P% o' d9 f/ j/ Ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- `' F: m3 n' h8 ^' x! O! Narea.
& k! o# A% S4 u" q* z3 HIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! c9 R1 K0 ~' u" |* Ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' c! E* H7 x2 Y x- [' V- binterface, and their hosting.
2 u0 }$ M, m, C9 p+ rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 W0 V8 C0 u! w, _! qand targets which you are bidding on. Leaving this up to chance in order to save money could4 J& E4 y2 e% t/ V d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 @2 [: k$ G) W( P) g; k( F, p2 vwere using.* O+ N7 U9 N2 T* m0 v
Choose An Offer" f! V; ]- |1 Q$ ?3 ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' E1 ^- v$ m3 x6 |/ D+ gLesson on Offer Selection
: c* V3 ^2 ]3 K$ chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers. M* Y/ L0 B$ {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." |9 q: M$ e4 p# F G) |( f) a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using M! B: \# m8 z7 u" [
LeadImpact as the traffic source.
# I1 q+ A; H& j- f3 SNow the best way to learn how to put all of this together is to just get started. For some variation in& s* C, h3 ?% b( B' W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; k- B: B: X* [$ Vcampaign., e, q) w* i( @- i# f
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 W0 i f$ |# j/ \2 M3 q; f, Npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# G; R) b( {4 Q: g; G8 lthat all traffic is accepted.0 a, _, `- ^: T6 q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., }- z( Z+ t% u5 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* h" [0 S3 d; ^+ c4 X/ S6 V. g' Yget creatives like banners or images specifically for the offer.
3 A5 U i/ W4 X' k9 b7 C" t8 e+ O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ L- f( f8 _. T8 V' t2 _8 U ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 X9 M/ [+ }+ K0 g. G! _6 w+ |
track my keywords. Without doing this, it isn't possible to see what's converting.
( a0 C. h. W+ Y3 z0 |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; q/ ^0 a& w5 c' h6 [+ N J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* ~# U0 X4 M" z# e' r1 {In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* g, j- W0 k3 a1 d6 Z) Gbottom of the page:
' z8 q2 V% J n2 A4 t7 D3 }7 w* aNext, I have to cut and paste this pixel into my offer at Ads4Dough.3 n5 O& I* r$ B& p( ?4 N
Click on the offer → pixels → Add a new pixel and this comes up:
$ D+ n+ }9 L$ x# X" g* oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 e0 @8 x% G, ] b# v5 i Jfrom your software into the box that says 'Enter URL of image to load'.0 j% g) S o+ H! @
Once you do this, it should look like this:
4 v# n4 C d, b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. T' G7 i% Y: R3 b# OClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 O& G h( o0 _/ P) C! P* ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: l7 M: b" A/ hProsper or CPVLab.
, I8 }1 N3 P+ _3 b! o# z: _! P4 D/ q8 B$ X) l* L) `6 i8 n1 c0 ?, f. h s
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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