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PPV GUIDE [PPV新手入门][28页]4 d* D8 ^ z! n; w0 y6 U/ ?
详细的请下载电子书！- R2 a, q5 P2 p! o" y
2 C$ B: {" Q9 u1 N/ c: ?
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Newbie Guide
/ r5 a7 d* B3 \6 i# TPPVPlaybook.com; K& ~* N( u4 H, c1 U1 N, c" D% s
Tracy Shaffer2 j3 |$ B( n" `: M
David Ford
; g# m9 v& ]. K* O- j5 q$ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& p/ D8 x0 Q5 A7 w- d
Getting Your Mind Right to Start Affiliate Marketing
2 S, F1 }3 b1 M' p% l8 IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ `0 d! ^6 O# P8 h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 n' q! X$ \' y3 ^0 \9 V1 t9 y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 S7 s! F0 f v2 \* q" E }with any success, these claims are laughable and far from the truth.( K% @" `; V3 [ I2 S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 ^8 E4 H+ K0 T8 H8 E
flow management. The main benefits are the low barrier to entry compared to other businesses, and+ @ {) X; p- {+ C) F; o3 ~
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ @" b/ E7 s( g( ]
overhead.
# w9 [( t' r( G. i0 C5 dThe winners in this business are the ones with persistence when nothing works, who know there's0 i) U) W: r* S# M* P- \0 N. H
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 x( o+ y- o. r- z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 E2 x% U, v4 n) u& w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- |* K" t/ h! ~5 h2 P) H
Most of these things happen suddenly and without warning, and they all contribute to the amazing" T0 i) O* I4 y2 C7 Z) b& l
learning experience available to anyone with a few hundred bucks and the ability to open an, z3 S, n( g' b3 u- f8 f3 x
advertising account.' g4 T) @7 `2 T9 _/ x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 w7 D f9 q- T9 N8 B
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 a9 s. @5 Q' Y# J# a. _5 ]' G* _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 @' P; g. \8 U# v, \4 M M- W3 xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 Q8 i7 t8 u5 a% I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, |3 @) N* @% Y- @2 Q! ~9 e |
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. Q% F* |8 y$ _1 V0 i8 Lstarted building. Z9 C- a( s) u
Things you need to get started:
/ O) n( v: x6 K# D+ Z: A, {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 p0 | _4 G1 z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- v3 B$ P( c1 W6 Y5 S+ k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). S0 R' L7 L; `
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ [6 ]! b/ A6 Q% f2 T$ r4 d9 A+ w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 U6 k9 @4 W1 }% o$ `* {! Q$ }with PPV.
1 z8 S, P7 s; t5 m Z+ WBasic Getting Started Definitions- ~: f( E, d% ~& K* E! @ w" j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. a8 s1 l* C9 Uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: W/ x2 _, e$ @/ O* R' J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 L: X9 q, l/ X; ^, g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. S" t/ \4 ^5 }* u" N% \! tCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% v/ q0 K2 w4 ?/ V& Y
receives a commission on that product. An example would be the Amazon.com Associates program,3 \: u9 y2 S" t2 V0 g# V
Comission Junction or Clickbank.8 L) R7 L/ X; X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ I! X/ u! a0 O% J7 ?5 Lan action like filling out a form, submitting their email address, signing up for a service or sometimes, L0 U8 y7 x2 c* ?- ?6 R6 V# W- I( |, L
buying a product. An example would be Ads4Dough or Neverblue.7 H6 _/ f B2 ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( K* b- z% c8 l' Gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
6 E+ w: U5 R$ T" ~related to an affiliate's account at the network. Having a good relationship with your affiliate manager" ?: i. `' G- Y1 C$ Q; i& z
right from the start can really help you.
" h/ w; H0 @2 { gPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" {+ H5 y: r6 pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ p# G0 }# Y3 S& |
view, starting anywhere from .01 or .015. w: U Y3 M% e3 o1 L
In order to use this type of internet traffic, the affiliate can sign up with a number of different& X0 v2 }- R9 h) h9 l, R2 e: `5 j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 J @% J2 N+ r+ p
MediaTraffic, and AdOn Network.& ?! j. R0 @3 J+ Y) D( F
Don't popups get blocked by pop blocker software?. `0 \! y3 }( P5 @# x; u6 J- V$ ]
No. Popups are served in a new browser window as if the visitor had opened the new window
9 E# `4 w: x" c( @themselves.
a/ F. O2 O; cHow many popups get served to the visitor?
2 Z# S$ E5 q H( O" z2 t' @+ pThe number of popups served varies depending on the PPV network. Some pop more frequently' Q' \/ j+ ^; V3 E8 W" }5 z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# _2 M+ [8 e R% v! C
serving this kind of advertising, so they have to toe the line between keeping their software
3 G( ?2 _+ P+ Tdownloaded and still making a profit.
. u% m0 i( F2 cIsn't this type of software bad? Why would anyone keep it on their computer?$ e7 B! s( ?' |, C
No, this type of software doesn't harm the user's computer./ P( L5 e( Z3 A! N! E, E# @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' Z1 m: ^' p( k1 p2 t/ L- _! K2 E
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 ]2 D$ a: N1 m4 R- H; m
that they can continue to have access to the incentive.
% @$ J$ h2 S+ O% s4 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' ^) ]& c4 x5 l7 XHow to Get Accepted into a CPA Network* ~* a+ L+ E M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 Y2 x3 ]/ s) k5 c5 J
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 n8 a7 ?& b C
different networks.( M; H' ^( {8 ]& a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)' M2 r7 j1 V4 Z( z# O
application and be as specific as possible about your promotion methods. Usually some time after! I+ i! ` R5 s0 ^# c( F; N
receiving your application, the company will call to interview you. The phone interview is a critical: n' e* z# e* y5 w4 z/ G3 a: }
part of the application process, and most networks will deny your application outright if they can't get/ L; X) G. A' B. I8 v: `( _6 c
you on the phone.) h `( x( g9 t! q# W3 T
Often, the person who does your phone interview will actually become your affiliate manager after, L4 ?) M$ n, u0 `" W0 u3 _
you get accepted, so it's a good time to put your best food forward.5 q! b; X* \) N2 d. C; g1 H3 |
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 c) F. k4 }& xthe phone, but trust me, this part is critical. Have answers in mind for the questions:% j7 S2 Y( U8 B
What methods do you use to market offers?& A, `3 p! W* ~. n0 p( ]; g6 E
Do you already have a website you will be using?9 o7 h! X' g9 b9 Q7 w
How much is your advertising budget?' @4 N! Z& I7 i" P9 M x8 J, O
What other networks are you a member of?
; p- g5 v% q0 tWho are your affiliate managers at these networks?
3 b1 U t# ]/ d. o! IDo you use social media (Facebook, twitter, etc.) to market offers?
* n; b9 Z, p: D" |How much traffic can you drive?
. \5 L% S' F$ Z3 A, I8 R4 \. Y% |, w7 yDo you have a personal recommendation from anyone who is already a member?
; O2 G/ ?1 j# b- v$ AOnce you provide satisfactory answers to these questions, the network will approve or deny your* E, o" P! S! r* M ^5 i) {
application. If you get denied, just keep applying or call someone on the phone and try again. Be d% o7 G5 O+ Y2 ?" h+ t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate h B0 l+ d/ i1 I; o& Y# t- V {
for the network can be helpful.
3 `" o/ V. Z1 _8 nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 }7 }2 I7 m: U0 ZSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& A d7 @& {! E g/ h, p; A0 ]* Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 G% j! G n/ R4 N1 a
people can open a lot of doors as far as networks are concerned.
5 x' r: o" Y& E% [' Z8 n6 _After You Join a CPA Network
1 G4 T6 E5 `/ u7 e! gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' k2 z4 p; i# b G4 W
and make an attempt to get to know them a little bit.
& f* {, ]6 `2 Y4 g5 a5 oFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) @: A0 u% [+ q1 N( x" l/ z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# U9 d7 k/ q7 [1 o- q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 r- {6 q ~; B7 w& v; I A& \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! y) T+ @# X y6 B$ P: D t, z! O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& k6 @4 T2 _; q0 bemail.
7 y3 S) F1 z( I3 ?7 @+ C% iFor more helpful info about dealing with affiliate managers, check out:2 W5 S( ^9 }% D, I" c; _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& o0 F% h) P) ?" L! b! `, J
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 q$ q" n% L7 M9 L, o3 Y0 U8 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 N* O: P/ n) K. VSet Up Web Hosting
9 x+ K+ D9 P+ UGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) r J8 ^- y. f/ Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. ~' n( z) Q" E5 e' o6 H2 k. {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& r2 `2 Q" ^% N6 g5 l1 }whoever else is on the same server as you.
& L6 E5 z( o n: }Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ l! G$ `7 F6 ^9 G
enough that the visitor can't close the window before your pop up is even shown. You have about 3
: k; t9 U0 V3 B8 X7 F1 }* Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# f7 d# t( z! H% z7 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 ]& @, U$ f- a# d, nhouse full of roommates (hosting customers).
: b& ?8 @% j1 W4 Z1 MIn shared hosting, this is like having roommates where everyone has no specific designated area inside8 _: j/ y5 F; Y1 Q* S3 Q. R
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! `$ d0 I- }- ?fit.) c0 ] S9 O, B( [
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! B+ R; z! p1 Rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& V! \4 M3 R' A
their food. Everyone else's food in the house has less space to take advantage of.
3 x2 Y6 A4 ]" | G7 N* FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For/ R5 t7 |+ [/ W' s
any type of hosting this is a bad thing, and especially while running PPV traffic.' D# L) s9 l5 z
In the case of a virtual private server (VPS), everyone in the house has their own designated space* S- u. |1 f7 q8 F4 x
inside the fridge to put their food, and other roommates can't come into that space. The server is
: \' y$ G# A c; N- P5 apartitioned, so that each customer can only use a specific amount of resources at any given time.& W) I2 Q% T. o+ t) }: |2 W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 [8 Y: \5 Y1 u2 r& s! g. U3 j0 bbelong to you and no one else can use up those resources. This makes it possible to serve much more
$ |& H8 p, b0 _8 \2 r/ Ztraffic, faster.( O) I/ Q! b) e/ \4 S( q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( ]+ P5 E7 H& f6 P# c* `Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! @, A5 g; @# [0 {$ B( Y
here:2 @2 w- |% V2 I3 L
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% K' E. R+ M: {# @) p+ A9 n
VPS&highlight=hosting
8 ]( Y9 h& @) X# J8 K; Y. c! RDedicated-Hosting-vs Shared-Hosting
( s% a! D3 g, y( Khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! T6 j3 s: Y! x
Hosting...Your-thoughts$ Y( ~% I6 {8 s9 }4 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 k4 D) [' W. Z! h3 o# W+ `Hosting Providers for PPV) F& v6 E1 G" h" ]$ k2 M3 ?/ K
Beyond Hosting
" K& M0 \( M, {4 e6 f3 l- ?8 Hhttp://beyondhosting.net/
b4 U- q! _6 Y/ YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. F7 z) j- U- f; x# Y' N5 v* ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
L* C$ y* D' _) t( ~8 ~. v, ~" J7 rdirect linking with PPV. Also, these guys provide great support.0 g- O9 f/ ^" x# W+ u8 \. Z, M) w+ {
Prosper202 Optimized Hosting0 h" q$ B" U1 A8 T# |8 g) S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 [* y! j# T9 c: \8 n' O/ q5 W3 B
CPVLab Optimized Hosting
5 \# h0 v$ M2 U8 y, ehttp://beyondhosting.net/CPVLab-Hosting/; b ^# O; ?/ u( z1 V/ F8 O1 ]( R+ k
Domain Names for PPV
e. ^- V/ ?) P7 h. k, F8 zOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 h5 W) R3 l7 `. ~0 }3 ~where you're going to host your tracking software and your landing pages if you decide to make them.
. h+ B5 |( i& b- b9 n7 hOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, H& y1 T* w4 d1 M- ]" {bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 q! M( M; o) i7 }) e1 ]8 u/ G g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% Q; v8 S6 `, ?2 V- M8 E
term or build a whole website.3 r# t/ Z+ P" M0 q) F: K8 h; d7 S: b
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ n# Q1 q& g5 D" k0 _0 n1 H
tracking software on your domain. This is really important, because it is necessary to track your. n9 j' k a! G5 A. q
conversions down to keyword level so that you can optimize your campaigns. Without proper9 [, ^3 i% [% s* ~4 `: q8 Q3 H# p
tracking, it is impossible to know what is working and what isn't.% n) l* k1 R( H8 D6 k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& w8 R' l! `9 y0 `is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 a3 G) z$ O4 K. EProsper202
: z, {5 I' P4 I$ Y) A2 Yhttp://prosper.tracking202.com/apps/
% V3 l u" W4 BCPV Lab
: z& P; d$ J1 Z. o* h6 l$ W! y8 ehttp://cpvlab.com/; c/ i% u4 P* u; m
CPVLab Help Videos, Q9 X+ l; p; Z2 O+ ~
http://ppvlab.com/oweiw/oiurw/vdm.htm
* f8 q1 S- y7 b) e vAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% g6 D' P+ B2 @industry standard.- p$ D; Y9 d5 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ B4 l( T- y& C" @# Y' LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. x/ b! L3 @9 [ }8 t
good support if you have problems with your installation.1 P* l4 I7 s0 M u k1 ^ F
Tracking 202* R- s5 Z6 f6 ^% \7 c( _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& o) R5 t0 [- g, }
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: [+ N, H6 j2 t) i2 Tarea.
, H: I( _9 m! h: C& x4 h+ ?If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 M5 E5 t2 P; a& h, y5 t. tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# }( \0 v1 ]7 }) B: U% einterface, and their hosting.7 u' A9 k) p) C6 ^8 ?- m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& P' p. Q" Q* K, } B* h
and targets which you are bidding on. Leaving this up to chance in order to save money could/ I3 e/ z8 }9 [ o
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 n7 B. i9 f6 B& `
were using.7 u0 x+ f; P4 W' Q
Choose An Offer& f2 S( q0 h+ p- M: n. `* {) U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& M" Y4 @& J# y/ s( I
Lesson on Offer Selection
1 D, U6 f3 [+ P% lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers$ H. G, ]! J2 M% y, v, y* Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# U4 V1 o5 n" U1 T3 A3 R" g$ x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 \9 x: W7 q% z; C
LeadImpact as the traffic source.6 s/ ~" j3 A( A" ~9 Q
Now the best way to learn how to put all of this together is to just get started. For some variation in8 f* X0 h' ^0 S) D- J4 f) Z8 r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" _ z! ~$ U) L/ Q2 d: z5 n U$ A) u
campaign. Q9 ~1 _2 k* ^/ n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( n9 E* n" R7 V# W; l6 [& K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: c- D: B. Y1 ?7 p; _4 |, Uthat all traffic is accepted.( d! E( q+ s1 h- l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" O# J( c8 f: s; FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! c' m ]9 x# z; T& Qget creatives like banners or images specifically for the offer. n y; y) i' R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 O ? w* z! g8 U" U) @+ k0 jBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 P. }: w( ]" K' K' a v" U# Ytrack my keywords. Without doing this, it isn't possible to see what's converting.
) t* e; h9 j2 E5 UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ W- m9 x0 L8 |: E, h ]; s* X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! O! r0 E8 H2 G7 YIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 x- h& `& y9 L3 g# cbottom of the page:$ x! F% i" q& Y4 B
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
7 e# G3 ]3 R. h4 _7 [3 CClick on the offer → pixels → Add a new pixel and this comes up:; C, `* b s1 s8 q, I2 j. D" o3 J2 q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% E/ d* x6 {/ O; G! K" e, Gfrom your software into the box that says 'Enter URL of image to load'.
1 f5 R1 W2 {1 _' gOnce you do this, it should look like this:0 Q; j; ]8 D- o1 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 E4 S2 B# h w) m
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 j0 N: l+ z' F" m3 m4 |1 M6 F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! S+ D& c$ s" U0 t5 hProsper or CPVLab.
' V! h" ^5 l1 C" W* Y1 k/ i% \) ?/ X& s! q; d1 g4 @5 U
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