|
|
PPV GUIDE [PPV新手入门][28页]
6 g8 Y% u! \ U1 ~- A3 s$ r$ l8 K详细的请下载电子书！8 j; u) _; v0 ~' o
! J# n- O3 S) |7 s" E1 u
# h: b, d: o& U( Y+ j0 K5 K7 |8 VNewbie Guide: h: L$ d6 g$ D! O
PPVPlaybook.com
3 T8 T" F' ]$ |8 H0 @8 PTracy Shaffer
% E' Q, e4 Z( t. RDavid Ford
- I" T( e; G- N, [* P/ u% a3 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 `' k% ]- C/ z* K1 ?, EGetting Your Mind Right to Start Affiliate Marketing
% h4 _0 Y; y8 y; v" R3 J, `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! Q; r5 ~& ?4 @) Kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' n) _5 ~/ N+ T/ }+ @7 ^9 L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' }. M3 l! S3 o. Vwith any success, these claims are laughable and far from the truth.
- s' D4 B6 u& _1 W d% zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( A& i# ^' A3 K1 S$ w1 S5 m% v# E4 b* d
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: J6 b7 j' w0 }2 G S; sthe ability for a marketer to be a one person shop and make an incredible amount of money with low; z) C4 B% Q0 q, B5 k
overhead.& \" y1 ^3 B7 K" k" s' J. }1 ~
The winners in this business are the ones with persistence when nothing works, who know there's
* z5 |9 z" g8 zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* O1 V( |: |- T8 V) [$ ^8 H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; Y R$ l" E& y" C$ s' m: b
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; y& O7 C) }& _6 }4 O7 P2 oMost of these things happen suddenly and without warning, and they all contribute to the amazing
# D2 c( Z- c1 Q% {: M* qlearning experience available to anyone with a few hundred bucks and the ability to open an
o- j$ x6 l ^# jadvertising account.* Z, i; v, }8 _; O! h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! X& E: A! ^) g& D% s* T! X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet b$ y) a% X$ J" d: g6 T
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
r" G. r9 v L1 [( Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. S: i* f4 U) `( E5 K, z" [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! X3 n* I w9 F5 U# R7 v/ Y9 ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 j( ?6 u. U; \& P- {) i5 h# tstarted building.
$ j' g( m) W* {5 ^3 b& g2 ~Things you need to get started:
; b: _, }; z! | I, B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 Y. s" } L5 G3 \* f2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 F- h0 h/ D- q4 p0 l; O1 c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* Z K4 K# F# S/ Y6 m: ^1 V+ A
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 ?9 d! b5 x) |; Q! X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 j( i# @+ ^2 Swith PPV.
O9 [+ A6 ^, e) OBasic Getting Started Definitions3 B6 p7 f4 |% g, A' S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 b( X8 k# e. \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( @7 K: `% w( i/ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: |, u& M: l' i2 \) g2 p* ?0 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 \& \& V& U$ a4 pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; O, K# s N/ K# E' q, x# L
receives a commission on that product. An example would be the Amazon.com Associates program,$ c0 u% u# y" L7 j! Y3 l+ |6 Y
Comission Junction or Clickbank.; t7 ?1 b# H( x+ u% @2 v, c3 d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: a# [- a0 A( R9 g, Z) v" c0 n. Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. Z; _7 S- M6 d7 O" Wbuying a product. An example would be Ads4Dough or Neverblue.' s/ A8 d2 ~& H& W, x
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, l; ~+ s U( \, z3 ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 Q' M; q3 N7 G4 u& B2 u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" h$ I# D! W4 V: y
right from the start can really help you.
( ?, o( [- s6 @. m8 B0 D7 BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: i' K: A8 z; P6 ~6 kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: R4 _9 T/ q- r- sview, starting anywhere from .01 or .015.% ~0 I, y( e# l0 `, s
In order to use this type of internet traffic, the affiliate can sign up with a number of different: w# v: V; a* ]8 C7 ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
C& h7 C; c# M5 R0 m/ z. P) QMediaTraffic, and AdOn Network.' J2 u' p3 |, [
Don't popups get blocked by pop blocker software?
" p& M$ j+ @; O/ d; n6 L1 p z9 dNo. Popups are served in a new browser window as if the visitor had opened the new window
2 p$ c+ R4 v) k1 {9 l9 Z Wthemselves.# y4 c9 ^+ o% J& K1 D. C* c
How many popups get served to the visitor?+ X' g- K* d0 v2 y5 x4 W1 _( L1 X
The number of popups served varies depending on the PPV network. Some pop more frequently1 S$ @0 c7 `, _. q6 R0 D9 }
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% j3 `5 U0 [) ]; H. z
serving this kind of advertising, so they have to toe the line between keeping their software
' Y w8 E& @/ b; U* k6 R$ Jdownloaded and still making a profit.
! {! o1 s4 |; r, n X j2 s$ eIsn't this type of software bad? Why would anyone keep it on their computer?
2 ]0 M- ~+ f0 R; U- N# j& nNo, this type of software doesn't harm the user's computer.
, m- N+ R4 v3 R/ x2 ^, L$ H# ^# QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. I* m. Q" B! b1 Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, N+ `% f3 \2 l3 K. Tthat they can continue to have access to the incentive.
+ n" h+ J% h7 p9 j* d6 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 G" \: B) W% K$ uHow to Get Accepted into a CPA Network
' }, \& Q2 Y, Z( }* q W5 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place o: e$ \2 P$ H! H
to start looking for networks is Offervault which lists offers and lets you compare payouts across
) r, w% d2 l4 h; e( i, e, ndifferent networks.6 G V0 V3 K" i7 g. Y* D2 t$ m; S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( p! F- J* t( S$ [, p" @) Y6 `
application and be as specific as possible about your promotion methods. Usually some time after9 ?- W" o' B/ v& g3 q
receiving your application, the company will call to interview you. The phone interview is a critical
# V3 [' ]; K/ ?0 O. f8 S" v5 ypart of the application process, and most networks will deny your application outright if they can't get) {7 f S& `) g
you on the phone.
/ |: G! _% x# HOften, the person who does your phone interview will actually become your affiliate manager after! ^) x. z6 G3 |
you get accepted, so it's a good time to put your best food forward.
% v, E4 `$ |6 Z5 E) `) a0 DYou might not relish at the idea of someone grilling you about your internet marketing methods over. S- i- ~: n4 X4 H0 a1 h
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 ~( f3 a) {# o8 W( F6 q
What methods do you use to market offers?" n% x7 H- j% v3 o6 O
Do you already have a website you will be using?% M# y3 `) W- ~. l1 B0 Q9 o
How much is your advertising budget?
( M7 A0 b/ T* h5 L' w; P* Z+ VWhat other networks are you a member of?
8 c1 H, D$ E' h/ c: U. @8 ?Who are your affiliate managers at these networks?9 P( N' ]0 L6 t9 {5 h K8 R( s
Do you use social media (Facebook, twitter, etc.) to market offers?
! o% D" |* T; y; k3 IHow much traffic can you drive?
& M/ ^, G* h% v" e3 z& N& Y; D. yDo you have a personal recommendation from anyone who is already a member?2 G" m( D) {( }4 q3 T# d4 Z
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 o# w. r2 k7 p3 [+ B0 D: Napplication. If you get denied, just keep applying or call someone on the phone and try again. Be
( j! G, X# N% r1 k4 Y) hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 N8 _0 D2 @, y8 m. Hfor the network can be helpful.
/ Q. A- u3 _# E% @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) q9 J/ J8 f) r) R# eSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 f4 B' w4 R6 |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 x, T; h4 M- e
people can open a lot of doors as far as networks are concerned.
: I5 h7 X4 h8 z6 gAfter You Join a CPA Network R1 m: M d( q' f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! H5 _2 s4 j2 f% q6 a+ hand make an attempt to get to know them a little bit./ R& d" W/ E$ P& W8 d0 {) u6 M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ Z# H, ?% ]3 `5 G' @" v# T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ p0 G+ o( c5 u$ J6 Y6 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& D( N; f) V) F2 V& @: rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; q! L7 m# G, Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ m n, r) @8 Q5 X9 E5 Semail.
1 K6 X$ W/ n, dFor more helpful info about dealing with affiliate managers, check out:
* e- K1 T, z3 Q, _' K1 Ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 s8 h5 i- V) F( A0 f' C5 ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
( Q p% t' K0 G' e" z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% l9 l6 J+ d, I2 @Set Up Web Hosting3 w( M! N/ S7 d% g
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% [% n0 n& b* t# w' X* b0 C" W4 Kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 M5 @8 M8 w( a) p6 shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! ]" @% ^3 w# B \- ]* y( U
whoever else is on the same server as you.
. s! z& a0 Y$ h% N+ ^' VSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- V0 [- m& R; t/ `$ {! l, aenough that the visitor can't close the window before your pop up is even shown. You have about 3* W% X% p8 E1 W7 }) ]; p5 W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ R6 y( T2 r, Y# W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 f: e6 b# Z. a+ P# P4 H
house full of roommates (hosting customers).
+ V# m$ L4 m4 I9 T* g p7 c$ y3 dIn shared hosting, this is like having roommates where everyone has no specific designated area inside V( n/ M& q6 l! }) v; b1 ^. N6 k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 \1 W# N" ]3 }
fit.
5 p: J! ^1 u& ]# D: y" j! PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than6 F# n `8 }4 _- @' a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, E# e/ u* C, P5 i9 Y6 \) M* jtheir food. Everyone else's food in the house has less space to take advantage of.8 \8 }* T1 ?# S( I5 q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' ~# [2 O' k: b3 Lany type of hosting this is a bad thing, and especially while running PPV traffic.
7 D: e& Q. ~0 C1 f2 a2 l7 A6 [' k' ]In the case of a virtual private server (VPS), everyone in the house has their own designated space; N6 t3 e; K+ \* V; d1 F% m- ^% t0 i
inside the fridge to put their food, and other roommates can't come into that space. The server is& @5 n$ x# [ ?( i; M
partitioned, so that each customer can only use a specific amount of resources at any given time.8 r5 g! M' Z! W- }1 g- ]7 J1 T5 E
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 F) p. e5 R8 |# V# O. Xbelong to you and no one else can use up those resources. This makes it possible to serve much more, u0 A9 a& `% L6 a: u
traffic, faster.
, u0 B, M3 @9 F0 m# N5 }* L8 o% rAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. n. g# b- }% K7 j4 E. X, W3 UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- t; V9 z$ ]: i: o( mhere:
3 d' h3 `5 k# ?( g7 G6 e' s- y# Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- X3 M/ J: v2 A6 s1 ?' y; I: tVPS&highlight=hosting$ H" I( E i! q1 w3 A
Dedicated-Hosting-vs Shared-Hosting
) T% H7 [! a* ]% }4 Y0 ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) J5 e! O1 e" J! `1 K6 S
Hosting...Your-thoughts# W! m; u. L1 b+ e) M6 w9 j( o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% V g% ?9 [! M* @: u. Y3 ^" ^) ?Hosting Providers for PPV
1 M! U" D+ x2 _9 SBeyond Hosting7 n; @* G; g+ M2 i0 Z8 m) g
http://beyondhosting.net/. e& B# a, ]+ G6 @0 `0 q2 I) Q- |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: H0 ?( E5 I. T9 i. Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 |* R) P- r" d
direct linking with PPV. Also, these guys provide great support.: B# i6 l/ m3 ^$ V5 {
Prosper202 Optimized Hosting; r( ~- Z( m, f3 P6 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 |" J0 d* K1 `7 u: A9 @. n, ^3 X
CPVLab Optimized Hosting& Q: C# y. c! ]" M
http://beyondhosting.net/CPVLab-Hosting/
* Z' f9 | B8 c5 j& G- m: |/ _8 b9 iDomain Names for PPV! ` M7 G: H* p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
O9 ?6 u# Z5 ]4 h) jwhere you're going to host your tracking software and your landing pages if you decide to make them.
( Z/ H2 `$ z. \7 K3 VOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 D0 A: D9 o; Y" T# xbland one is fine to start with, to host both your landing pages and tracking software. The .com,! S* N9 x( q6 N8 W/ B- X# b* f: J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: {# I& }& G, s7 iterm or build a whole website.
% Y/ ?1 I6 e6 R0 xAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; _# R% j) r$ ^7 S* G1 a( ~7 _tracking software on your domain. This is really important, because it is necessary to track your
# h1 _; h9 b8 b! a/ {2 Vconversions down to keyword level so that you can optimize your campaigns. Without proper2 P' C5 C% U! T# T5 n
tracking, it is impossible to know what is working and what isn't.2 n, p0 ?3 D+ g; I- F' n5 J9 L
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, U/ {' X, i2 K4 b4 B; U# z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! ]. a! c- V6 e# P T) j: F& N7 hProsper202
- ? a8 w: l4 w" c. W9 y+ O" |! d8 ^http://prosper.tracking202.com/apps/
5 h: L8 k. v: }' [CPV Lab. c/ @; i3 w+ j! I3 ?5 h* T
http://cpvlab.com/
# o! u" ~" i2 s FCPVLab Help Videos
9 q! P; {) b7 G* `# Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm* @( ]1 U' ^, F4 K7 ?6 n$ K" b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; ?0 H; J' C2 _
industry standard.
! Y2 l; F: k3 D# b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ z% ^8 B) n1 H: V: V2 G8 m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& g/ w7 h! b1 L4 s! sgood support if you have problems with your installation.
# j3 \7 M4 `* }, sTracking 202
- F9 a* u& o- f& @0 O4 H' }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- W) V8 @" M5 |1 i& v' k% `; l
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! q N+ b) o. U# Y5 e0 |3 Qarea.. M& N B6 o/ J) ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of H r& d6 O6 m" T; |9 c( R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' L8 o+ d! ~" u: U5 t8 s
interface, and their hosting.+ y" X2 A w* f7 w8 d. k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: {) u+ |& @2 D3 a1 i9 F# v
and targets which you are bidding on. Leaving this up to chance in order to save money could. H# `$ G: ?! b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you5 y# l6 L9 p+ D6 X
were using.7 U0 `/ k! ^+ ~% {( P% ?; V7 y
Choose An Offer# a/ V/ T, t# W. u/ J }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: L; } T* o2 b0 S2 M
Lesson on Offer Selection
5 d/ U- C' m& R2 _( Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 z; } m% U: k6 b2 BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 m( W& p8 m3 P$ K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) R6 q* c- D5 v6 c; l( U G
LeadImpact as the traffic source.$ O* V- U6 `' p3 A3 b- C* D; S
Now the best way to learn how to put all of this together is to just get started. For some variation in: ] F# i/ D- y' w+ o( B, {0 Z' z! D
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) O: D6 e' R+ x1 z
campaign.
) L5 N: M. t* p2 R( a& q' w: c" sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; X+ ?6 U; `: ?6 N9 Q; \" S% Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: Z0 ?1 l* N, I: K+ bthat all traffic is accepted.3 E; G* H; E6 L- m/ t1 w
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; c. S( u; M* V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
\3 A# q3 R, \% i4 I8 Mget creatives like banners or images specifically for the offer.
7 j; _% F1 e$ F- |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 u! D" H* i8 R8 [2 gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" b' a+ }+ W) _track my keywords. Without doing this, it isn't possible to see what's converting., P0 V) y2 C( Y! t" B4 J* [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 [2 R2 U" g; k! N E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 [/ N5 i. D b2 s% @) E
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ m- h3 L( e d& R6 [% o: M# o! }
bottom of the page:
6 N' A! \- r6 ]# l1 y- Q8 t# w: ENext, I have to cut and paste this pixel into my offer at Ads4Dough.7 T. t6 w K) Y4 d! p* r# K
Click on the offer → pixels → Add a new pixel and this comes up:: z! a6 {# O! A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* D# V% y+ ^9 x- J) q0 ^from your software into the box that says 'Enter URL of image to load'.
- {2 u( K7 Z8 H/ b+ z! z5 {- \( I0 IOnce you do this, it should look like this:
) e" d8 k" g+ w7 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ w# |! ^/ A. v# i& q; L5 AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( }; ~; ]2 Q# _/ cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 F) b0 F' A* TProsper or CPVLab.. l, Y* s' |8 F; s: {. L3 b
7 X1 q9 r/ b8 r& X
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
