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PPV GUIDE [PPV新手入门][28页]
( f% ~; u6 a' ^1 D5 }/ [7 p详细的请下载电子书！7 L, w$ J: j8 K" l
2 _8 H3 L( H5 ?" T% L
" o5 B* a# d. k0 a! e
Newbie Guide) ]# @0 K4 C W7 n
PPVPlaybook.com7 k& u, x% D0 z# p+ I' M
Tracy Shaffer- h) ^/ e/ f; \) M/ Q- B/ n- x
David Ford! `; j9 v! J6 r! L0 E6 o* ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 _/ l( a2 c# ^) D4 s1 \0 k
Getting Your Mind Right to Start Affiliate Marketing) i( C# j' O7 z3 d+ W6 L2 I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 Y% \% p' x; T) zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 b; b' q4 Y% A9 s \you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% S1 R, ?& |. `/ t% twith any success, these claims are laughable and far from the truth.: `) r- E) E( p$ c% Q8 d
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 C& z- c* P' z- ]flow management. The main benefits are the low barrier to entry compared to other businesses, and
. I5 d6 ] E) }+ [! [the ability for a marketer to be a one person shop and make an incredible amount of money with low% o9 C8 A$ b9 w4 ~3 B' O
overhead.
: c- e$ X9 I( [! d% rThe winners in this business are the ones with persistence when nothing works, who know there's
, r$ U. f3 J# v6 h* E- Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. b0 f1 p( m U, j* u% S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" l$ p7 e/ d7 a& i: Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( V- P7 B! R$ I5 P) Z1 LMost of these things happen suddenly and without warning, and they all contribute to the amazing5 p) e/ j5 ^% L
learning experience available to anyone with a few hundred bucks and the ability to open an" p# m- P2 V: z$ s6 H
advertising account.
5 _$ }/ U7 C# J5 RYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! R4 {7 s- `2 u8 Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& u9 b) C7 H; Z$ X: `; T* Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# Y. k F7 y2 g8 ?- K8 Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. p) J, b% m; z# q! m I1 q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ [" m; g/ g- G* B' u# B' vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 }5 ~& w7 R& d# T5 ^) Qstarted building.
3 E/ g6 p/ X" t4 l5 XThings you need to get started:/ A0 i1 c3 `: |4 L! H3 s
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
y6 z$ F: Z* n9 M' W. Z8 o2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
k6 W( a& a' a3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; V/ J$ }8 {! ` B: I' ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( y2 T& X4 X8 N" }, H+ A! {2 ~' E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. a: g3 i9 ]$ A! f2 P! o+ o- B, Rwith PPV.0 T, X# I4 @+ @; Q
Basic Getting Started Definitions
& \0 S9 h+ ~+ `- G4 i: ]3 b, MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more( a5 J5 P/ d5 ^" u' \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 X7 O E3 X3 Y* t4 M7 b2 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" U0 n+ {7 u2 w8 t2 [; t+ Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 T" ?! N8 y( O/ H- R. vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 X7 F) h0 ^# L2 `- ?receives a commission on that product. An example would be the Amazon.com Associates program,8 D8 D# t5 G4 B* c
Comission Junction or Clickbank.( ^/ x) u! c- D8 f) v/ x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ x) a. ?3 C9 o: {
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ m- {8 L- L, r) R* P, g4 [buying a product. An example would be Ads4Dough or Neverblue.
0 Y. m1 r7 S, v- c" r" @' P LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- X7 p/ q" g9 t- qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else& ~" K5 ?1 m1 ~% X& F! `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ K6 K$ O( C, mright from the start can really help you.
& O+ C9 Q9 ^; L; v- CPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, |% {, m6 r/ n! P4 t( T) Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* Q% K4 j/ @3 [4 y
view, starting anywhere from .01 or .015.0 _8 O2 g2 L8 r+ p6 _
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- C! k7 U2 \# s0 q- m5 V+ e% Rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' j+ L7 N8 g& s1 {4 {" _. l
MediaTraffic, and AdOn Network.
2 a7 l8 `0 s/ ~; P" t+ zDon't popups get blocked by pop blocker software?$ M9 \ p5 Z7 d
No. Popups are served in a new browser window as if the visitor had opened the new window
: ]1 i& ]2 }# l7 Fthemselves.% L. x* J5 A: t. F5 E; C/ S
How many popups get served to the visitor?: X+ A; \- e) q( V p
The number of popups served varies depending on the PPV network. Some pop more frequently
t7 U" I8 q. P$ [- Z. c(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 O3 r' i' L0 _serving this kind of advertising, so they have to toe the line between keeping their software
! O4 G: E) `& U4 v& Ndownloaded and still making a profit.6 {' c) p8 s6 u+ A" i
Isn't this type of software bad? Why would anyone keep it on their computer?
5 D, v5 Q: K& n; R0 u$ MNo, this type of software doesn't harm the user's computer.' J3 r! y1 f! M" Q; x- |* I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 v; y" t4 h- n( f. U2 w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
; K1 m% R) s$ N9 f: Y8 i. ]$ P1 tthat they can continue to have access to the incentive.' f$ C, R( J0 ^6 \# x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 v( s- t) x* m/ \How to Get Accepted into a CPA Network% R- \8 G, ?/ Z" F. z* D0 C9 m
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 G% z8 R% [7 [6 `to start looking for networks is Offervault which lists offers and lets you compare payouts across3 `3 R' s* L/ w/ k' L
different networks.* {( t/ D p s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- q& N6 E! z8 c* vapplication and be as specific as possible about your promotion methods. Usually some time after
, @2 d2 B' s& D' preceiving your application, the company will call to interview you. The phone interview is a critical
1 Z( u$ f' H4 y( F8 x% Kpart of the application process, and most networks will deny your application outright if they can't get! ~, w7 b* B* Z
you on the phone.% k) A0 D9 d/ f
Often, the person who does your phone interview will actually become your affiliate manager after2 w7 z/ W8 K( r* W$ }5 Z
you get accepted, so it's a good time to put your best food forward.' d6 `1 S$ d# m3 i+ S9 Q5 Z
You might not relish at the idea of someone grilling you about your internet marketing methods over& ^+ @6 |2 u7 h7 _0 r
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& E3 G# l: z7 J: d' c% @0 s7 ?What methods do you use to market offers?! _2 P2 X- V( c; ^3 ]/ w" w5 x
Do you already have a website you will be using?8 H9 j6 S/ s% Q, v% r: t0 d1 ^
How much is your advertising budget?
1 T$ ?! Z5 I" `7 u5 V2 F5 U7 E+ C3 `What other networks are you a member of?
8 X" c0 o A5 ?2 S) F: Q3 L6 @Who are your affiliate managers at these networks?* y( u6 u; j' L
Do you use social media (Facebook, twitter, etc.) to market offers?
% b7 n; M3 b# s$ z! THow much traffic can you drive?! e( i2 Q4 a; x
Do you have a personal recommendation from anyone who is already a member?6 g4 `2 s% G* h% s# O L. o/ E' H
Once you provide satisfactory answers to these questions, the network will approve or deny your& o- z) Y% l+ T; Q; K6 ^/ H
application. If you get denied, just keep applying or call someone on the phone and try again. Be) r6 H& H5 g$ Q# y( s" g
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 _; P! ^ T# i6 y; b) C" Nfor the network can be helpful.
: N! K5 l$ Y" c5 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) W4 I. A1 n7 e- ]- r: i& `- LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* O1 u3 Z) {# B. m
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" U2 e9 A# u) f4 w' t# z. q1 x6 y+ rpeople can open a lot of doors as far as networks are concerned.
9 f1 L0 r$ A9 c. y0 ^0 X4 sAfter You Join a CPA Network) X ?/ G! x B/ M% r
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. m0 A; d( `% ~
and make an attempt to get to know them a little bit. U4 l! p2 C, Q F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 z2 Q* E6 W0 m# n/ d1 `8 o: u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 R: @, f) T% S5 D7 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ e4 t) R+ t, i2 W, flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! [; o/ M: p" ~bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 K) q& Y: M6 B4 }email.
* X0 Y" f( y5 [6 l1 `% nFor more helpful info about dealing with affiliate managers, check out:/ p( M+ Y6 h* O; U1 b
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ y% \' O4 f2 e, jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 L2 n; A. h X% {; b3 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 u8 N& ~5 Z5 O0 X6 x; q0 E
Set Up Web Hosting( Q, ~0 n. d5 u; f! ?0 g& t5 J' `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' h" I G# k0 }# I0 N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 i1 ^0 a4 |+ H* Fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 i: G/ o# h9 _7 [7 t4 Z2 x. P1 L% _
whoever else is on the same server as you.
$ c+ g) _5 L. ?; C/ `% qSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 y! z; p) P6 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" ?! B8 |: F3 Z7 x. m l( S& @' lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ z" u s5 ?( z* W% b& Q) zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 v, S! B6 |5 z4 Phouse full of roommates (hosting customers).
7 s1 I3 Y3 V: }# p1 S; RIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ ?: U- l- ]7 W- T9 w( B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will" q4 j% V2 ~5 k A# F
fit.0 J) ~$ N) c1 z+ y& N1 a- u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( A- G+ B: c+ y! N! y& G% m* _/ wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 W6 q: R$ P, Itheir food. Everyone else's food in the house has less space to take advantage of.( g6 b# i8 q; N( z& r7 n2 v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% x# ?0 x; \ y5 j3 I
any type of hosting this is a bad thing, and especially while running PPV traffic.* u' s4 A4 U& x* s6 L& j) u/ S( I
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ Y8 o+ @& Z! Q7 r. r
inside the fridge to put their food, and other roommates can't come into that space. The server is
! M: @3 W5 R- s" Y5 ? k8 Epartitioned, so that each customer can only use a specific amount of resources at any given time.. [! j/ Y" z( `" r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! B0 ~& p. y5 v# ibelong to you and no one else can use up those resources. This makes it possible to serve much more' X2 q3 C' t/ y
traffic, faster.8 q! j3 m( h) s9 l: X. A1 H7 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! `) ~$ ?( j5 i/ O8 s! w7 R$ d! O; pAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, u X( q1 g8 T; Z- v/ X
here:0 Y0 V& c' B- \6 _# U0 v9 |
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- p) p8 s; |" \. y6 D9 e
VPS&highlight=hosting) g4 r5 k$ o" l9 [0 a6 N
Dedicated-Hosting-vs Shared-Hosting. f. W. \' _4 E* N: K3 V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- |% o, J/ D2 F t: O+ |6 @
Hosting...Your-thoughts
+ j a+ e5 f8 v7 [5 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% ^4 Y5 T) g5 A7 @/ ]
Hosting Providers for PPV! @, h5 j. }" A0 @/ D0 k# Q6 ?/ U
Beyond Hosting6 e' g8 S5 b$ S1 _' n2 F+ M
http://beyondhosting.net/
+ D7 R* |: h# X7 kWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 O; _% e4 h; Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( L4 P3 `" ^+ v, n* K# gdirect linking with PPV. Also, these guys provide great support.
% V" T! v' i) Z0 A7 I1 m% RProsper202 Optimized Hosting# a- t/ H+ |% j( k- G' k- t: b
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( ]$ c/ }# E& yCPVLab Optimized Hosting- u+ K9 F5 b5 k4 u* E S' ~* M
http://beyondhosting.net/CPVLab-Hosting/
; f3 R8 @0 [" B) H" ?. G6 BDomain Names for PPV
* \) j, k9 B* }2 rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. u! N* _6 @) s+ [+ n
where you're going to host your tracking software and your landing pages if you decide to make them.
) d5 L$ b3 j( j4 wOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
y& G8 \' C' C3 u- C6 O7 J# X4 ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 r7 w, I0 I# ^, P6 x- P C7 P; K( o' j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! k5 A5 Z& ^9 A7 p' Iterm or build a whole website.
r8 u+ m& N7 R+ |After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 s8 Y& Z$ c% A# @6 O# }) X8 Atracking software on your domain. This is really important, because it is necessary to track your! {! {0 H# z5 O& c7 x/ O
conversions down to keyword level so that you can optimize your campaigns. Without proper" S$ \3 b# n) m( {% D
tracking, it is impossible to know what is working and what isn't.7 k0 e9 I7 M0 w" i( N: _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
e: `7 W: \2 Q7 W8 p! pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! \& t: g1 e% }: n; V+ {Prosper202
) Y# _3 s2 i$ T' Q4 U0 B& Whttp://prosper.tracking202.com/apps/
3 z8 y4 t/ Y& _9 ACPV Lab
. [) A @0 _ I! |http://cpvlab.com/
/ ]" Z( T9 ]+ q0 X" D& P+ _* ?CPVLab Help Videos1 J# [, c* F. o9 J, W: m( {
http://ppvlab.com/oweiw/oiurw/vdm.htm1 z+ A/ N+ q# a9 r$ @; E G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: i- ^2 @. o7 P( u; B* E" p) y F
industry standard.
1 F* v6 J! W* g: D1 f$ V; a9 o" f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) H- g4 c7 D% S3 ?3 R: Q8 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" O. z0 u* @( \ ^ f: G3 L
good support if you have problems with your installation.
+ v+ g8 X! B) c: sTracking 202
], z' u$ t: e$ e0 H" YTracking 202 is the hosted version of Prosper202. You can create a free account and then build your) X: f% u3 {- r
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" G5 k# m2 C! C& e. T* Earea.* X* y7 g, {4 W3 X+ i
If you choose this option, keep in mind that your tracking software, one of the most important parts of" r. D2 C" c- s- D6 m( F4 @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, Y: x! N/ Z6 E' sinterface, and their hosting.
; _, H8 E, q: v- W) v8 sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& M8 g% f6 H( B# x3 d* G0 _' i4 ~, l6 N
and targets which you are bidding on. Leaving this up to chance in order to save money could8 O1 l$ E$ z4 k; l' M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% u( l( V' F5 E3 d! A: qwere using.
, g! i0 P( P! d7 z2 J9 iChoose An Offer; x) s5 L0 i; F% O+ U% [" Q, I& S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
3 _* U, O' }4 rLesson on Offer Selection
E& M7 L( C, Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers* @8 }1 u- o" D3 B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 D% D1 `+ d5 Q7 lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- P# i% |8 S$ L7 {3 ILeadImpact as the traffic source.
% V( _4 {) q! E0 l0 yNow the best way to learn how to put all of this together is to just get started. For some variation in
5 ~2 t7 j; l' m! cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( B i- B: I% D3 J& J
campaign.
9 t' m- F0 z! a1 @. aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 u* R' V7 a5 o( O1 ~4 B5 G$ h9 o
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says \ |9 A7 S8 W2 h0 |6 J# z# \# B. Y
that all traffic is accepted.
5 B+ s- N- p3 v4 p/ oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* S7 _4 E$ n6 \- B: H$ {/ a- N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 x# X4 y) g, @- y8 z) X
get creatives like banners or images specifically for the offer.
2 U0 `9 W8 }+ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- ~& D" {3 ]) |) yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# T4 w* z) x% L" a$ D+ b
track my keywords. Without doing this, it isn't possible to see what's converting.: l4 l% q3 S/ v' x; f! l( m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* N4 { _. P3 Q$ _7 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 _9 P( `, V6 @( Q N! g) e8 e* }
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ d$ _2 X" I" _ r+ `
bottom of the page:% r; q& x$ w! l4 Q/ \ w( V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.# n8 \/ P) R9 ?* t h3 A! _
Click on the offer → pixels → Add a new pixel and this comes up:; S1 Y6 l( g! O% a+ S* {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! U a$ i, n. L
from your software into the box that says 'Enter URL of image to load'.
5 |! R& ]+ F% C* b" ?# `0 a0 WOnce you do this, it should look like this:+ v" v N. s- H7 N, ^, l8 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% f; t5 {( _) w$ [4 w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: {0 E$ h. m# z' d( ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ K8 s4 K9 S% S1 @# w) {. j
Prosper or CPVLab.
3 K( t$ \+ v7 h1 @7 C4 @
0 t' p8 O+ x7 G. `- L/ G& } |
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发表于 2012-12-27 18:47:17
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