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PPV GUIDE [PPV新手入门][28页]
+ N! m, s) l* b2 X+ N/ o详细的请下载电子书！! D; G2 e' e* N P* F: d
6 v0 L( r4 W3 a; V) c. }- J' F! V
& [! V# {8 s" r( h! S% z/ l# E7 K. TNewbie Guide' v* U: p2 `: J- ^
PPVPlaybook.com
) _3 i8 {# N. F' r( i$ r9 x+ \' OTracy Shaffer, b$ ^' _4 s7 Y4 D f. S
David Ford n' b+ q2 i( B& q6 m- Y' a: |3 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- O0 d3 b* a" g t! K) \+ {Getting Your Mind Right to Start Affiliate Marketing
' `, e. v- W8 c& gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( }1 ?+ l: K3 j7 e: k. ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 p& E g" Q0 H. @% J3 Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, U; Q8 _4 J/ m! F+ e+ E: Q1 r8 vwith any success, these claims are laughable and far from the truth.
3 |* a9 O8 R! v( J; B8 O9 MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# q3 G% M s7 ^! p) P5 U! H1 U# ~flow management. The main benefits are the low barrier to entry compared to other businesses, and. \/ ^5 s* B ~ k
the ability for a marketer to be a one person shop and make an incredible amount of money with low% s, V$ m3 u3 S. b; F
overhead.
( _, `$ y4 s/ V+ h- AThe winners in this business are the ones with persistence when nothing works, who know there's, _7 Y& q' ?; w$ F2 X- k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 T- [7 u9 w' t8 T/ a! a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 \% I% E+ G. q: p+ dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' F/ n0 D0 {6 A& @1 P
Most of these things happen suddenly and without warning, and they all contribute to the amazing% T/ X# e5 g; ]$ ^! E( P# w
learning experience available to anyone with a few hundred bucks and the ability to open an
" H* q4 w- b6 N. D* N6 X$ Qadvertising account.
$ J) J/ Z5 {. mYour competitors are willing to work at this around the clock. This isn't a push button, instant business
7 m7 t% s7 c ]9 m( g1 G+ Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 [8 Z$ J: I: I$ _* B7 T+ [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 V$ X; S3 F. E3 vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! {0 p; f# T3 U* _% N* mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, G) O' X% R& j) H5 Q1 \# C
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* E; `- r- m6 u7 _2 L& U
started building.
7 h+ k6 g9 u1 O8 ]. l8 UThings you need to get started:
& H$ [' m' g9 u) L' z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ q6 C# ]: s0 l3 Y# n# g2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 p- j( B; q& m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 h' ~; g" z$ K& {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): K; V7 Y' n$ Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ c: [% }% [' n: g: v6 U% q
with PPV.6 [/ I# C2 K% J' L) W" W/ \
Basic Getting Started Definitions3 l' n. |4 Q" h! j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 m4 e0 \& A# X' [# a! |4 m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ {( T6 W4 t6 k3 ~$ I& u k$ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& L: _) s. r0 D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, G8 H5 ?4 {: d) _8 jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 X$ ^* z- f4 w6 E0 m ]2 q
receives a commission on that product. An example would be the Amazon.com Associates program,
) n7 H& D) Q- S- U" _9 wComission Junction or Clickbank.
7 ?+ \% y3 o. _ TCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ ~% V* L& W$ [2 S* T2 |
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 P3 T0 T+ i+ p1 E3 l0 }
buying a product. An example would be Ads4Dough or Neverblue." I9 u1 I; p8 y8 {8 K7 E/ R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- F- b- j6 G$ v
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 T4 t: g! K1 y3 |: x% ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 y* y- `# {" A; T& [+ Kright from the start can really help you.' P; |9 x+ j0 T' q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 b0 V1 Q9 R! {( q) B1 E4 {: a% Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# |( [8 N0 }6 K8 [9 Q
view, starting anywhere from .01 or .015.& Q. F1 g: v3 z7 A+ J
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ Y0 U4 r% Y, F' Ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& s- ]. e Z0 [0 r% ~MediaTraffic, and AdOn Network.$ Q# @' o7 P1 |$ F5 m
Don't popups get blocked by pop blocker software?! G5 p5 M: v/ h* L; A
No. Popups are served in a new browser window as if the visitor had opened the new window
2 a' U. v( w( f! W( F" Tthemselves.1 @2 k+ ` C. [# _. h" ^
How many popups get served to the visitor?* ~2 u/ w- N0 B
The number of popups served varies depending on the PPV network. Some pop more frequently
* L+ x1 T! t; [/ I0 E7 {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; F; X) J) L- Q- V$ H
serving this kind of advertising, so they have to toe the line between keeping their software
" q9 T; r/ h C Wdownloaded and still making a profit.
+ C3 s% {* V3 y# AIsn't this type of software bad? Why would anyone keep it on their computer?
1 s4 z+ l5 Y! D" q9 i% ANo, this type of software doesn't harm the user's computer.
& k/ P( p& a* Z! q% WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# f; l W3 d Z& f6 x: x! [* ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 e& M# C. c' r( O, l- P* Z) O6 @- |
that they can continue to have access to the incentive.. O* U& b* g, i3 P! f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( b5 l6 Y1 [- c/ B6 C
How to Get Accepted into a CPA Network
6 q$ O. o) ^. W2 |2 f" FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 l* G1 }" B& E& u) Lto start looking for networks is Offervault which lists offers and lets you compare payouts across
( p4 ]$ U- C2 n' ^, udifferent networks.
. r4 r8 R8 v4 u/ }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% v8 }3 ~7 t6 k2 t$ f9 Q/ ~, Rapplication and be as specific as possible about your promotion methods. Usually some time after2 W, z! T. `5 {
receiving your application, the company will call to interview you. The phone interview is a critical" N. |8 Q4 X# N2 r$ M7 V: c( b+ S, B7 _
part of the application process, and most networks will deny your application outright if they can't get, }9 d6 q$ B! y' Q
you on the phone.' o) ]! ?6 v+ ^7 B# t
Often, the person who does your phone interview will actually become your affiliate manager after
) t4 h c$ z2 R' Tyou get accepted, so it's a good time to put your best food forward.. v2 D$ ` T7 R) ~- |2 f& u# |2 E/ Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 \% Q2 l; v7 ^/ H; U0 u! [the phone, but trust me, this part is critical. Have answers in mind for the questions:. d D8 B; `, ~' Z3 Q2 e q. Y
What methods do you use to market offers?$ v1 y( d* B8 ]$ E
Do you already have a website you will be using?
- R% [/ {* L8 a) pHow much is your advertising budget?
5 ^& r0 m$ y. m+ S, J7 Y' D2 |# BWhat other networks are you a member of?7 L# z$ r) S0 R
Who are your affiliate managers at these networks?
! y. h+ ]6 s* B5 ?0 {* aDo you use social media (Facebook, twitter, etc.) to market offers?
+ u2 v, `/ ]6 I0 n- e" N2 A* mHow much traffic can you drive?1 X" Q y6 v! B
Do you have a personal recommendation from anyone who is already a member?/ S8 R- {, [: z
Once you provide satisfactory answers to these questions, the network will approve or deny your
- Q8 M9 W: X9 Y$ G$ Y2 _application. If you get denied, just keep applying or call someone on the phone and try again. Be
, \0 d- U% u K: ~1 ipersistent. Also, getting a personal recommendation from someone who is already an active affiliate- c. m; b2 l$ n2 A" \+ I# c
for the network can be helpful.) v; i0 g4 ]5 K. ]6 `) r6 H$ e) Y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* \3 Q2 }) j. Q" A" x/ C* I- ?1 YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 T! U( U- y) Rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ _: A3 `# s+ Z$ _
people can open a lot of doors as far as networks are concerned.; _' J7 k. D/ m. f/ Y9 W
After You Join a CPA Network
) ~$ T' u: ^# A, Q5 nOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 f6 H3 a0 |& Z fand make an attempt to get to know them a little bit.
6 |) A# s9 t# C% QFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" y# ~# V. u) X6 {, X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 A" m+ N" w" Z7 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 e7 Q5 _, o. M+ I4 I( `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 [. ?) n0 ~/ E/ Q# \$ |. l c$ P
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, p, z4 v+ H/ H: [+ A9 i6 `
email.
. B1 \( V; D: C2 W. i0 y; S% ~) LFor more helpful info about dealing with affiliate managers, check out:
6 c: d8 `& K& q0 l0 ^ }2 p6 ^+ F0 rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, l) |2 j! D" N0 Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/ C+ u' b; T9 z) \9 `5 e) V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 \+ r/ _7 P3 ]# v
Set Up Web Hosting
% N3 y3 \4 b, f8 mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 ^- Y5 N' m; y' |* J1 P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 N% b+ v) Z& b6 T6 V* ^ O" z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 F b, s9 O" Awhoever else is on the same server as you., H" x4 T- R ^& J
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 t" q4 S( j K) c
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" l3 M: K; ^, j0 }, e0 n+ J/ S' R- Eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 k: E; i3 e) Z( j) TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 m; c, t3 h; O7 S0 p3 }/ X# a
house full of roommates (hosting customers).0 M: w+ F7 ~3 r5 l% K
In shared hosting, this is like having roommates where everyone has no specific designated area inside. T$ Z. k8 X1 u0 p5 [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! q! a7 F) U" `( j- G: Z
fit., t( ^& W$ P9 g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: S. @% Q m) p6 f- x3 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 }0 S. \7 p9 K( y; r1 Jtheir food. Everyone else's food in the house has less space to take advantage of.
# M1 C4 d5 c8 X( G' u- k7 j3 p( E& XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For+ Y" S! t% X, Q; v
any type of hosting this is a bad thing, and especially while running PPV traffic.
7 t+ ?! q+ J. G$ ~' p- zIn the case of a virtual private server (VPS), everyone in the house has their own designated space) d* z% R- v( r# m7 c
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 d5 P) E$ T3 ^, T% q$ b4 r1 Q+ Bpartitioned, so that each customer can only use a specific amount of resources at any given time.
# h8 e' b$ z# S7 h |- {A dedicated server would be like having the whole fridge to yourself. All of the server's resources. A9 F8 x8 p7 Z7 v+ |, N! H. n
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 x6 Z" x. Z" i* W7 R- G9 y1 atraffic, faster.. ~6 c* j1 H% s3 o3 @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) M+ T; E; l6 h" oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% \8 ?5 r* M' P* u
here:* f, ]! Q2 [5 M, l. P! a1 O
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* x3 O+ R! K6 v! w$ C/ jVPS&highlight=hosting: Q1 \* y7 ]. `5 A/ G+ T9 d# m
Dedicated-Hosting-vs Shared-Hosting
+ B: ~7 I |- u* w- s' ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- W( B L9 f. j, R" sHosting...Your-thoughts$ v: O! y- b5 [1 x# p% P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& e) C T6 @: P) o
Hosting Providers for PPV
2 ]- l9 K6 |1 \$ ~! B5 v4 ?( tBeyond Hosting
# @0 C/ ]0 H- u, J; {. j( H! ahttp://beyondhosting.net/9 r$ f3 l5 r1 ]7 A# g" [' _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 i" l4 O7 u1 T/ v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' o( g6 e7 f5 W. Y( k, o! k8 g
direct linking with PPV. Also, these guys provide great support.
$ F0 N( Y; k8 Y/ P( N+ W3 C/ oProsper202 Optimized Hosting. h! U. M) ]1 _9 E4 |) ]; `0 I) R. o
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: I- C0 U3 x0 g: U+ hCPVLab Optimized Hosting/ E: o, |: C" y# M; ~3 Z0 u& ^& F
http://beyondhosting.net/CPVLab-Hosting/" ?1 o6 j9 k' H
Domain Names for PPV
0 u% ]# C& t- q; [" n7 `Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 B R6 l: x: y; o, |
where you're going to host your tracking software and your landing pages if you decide to make them. `* X3 m+ z. E6 R
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. ]2 H7 c4 j- O- v% Z4 N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, x7 v$ n& t, X0 `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 f1 @. |7 {# G( K; e# I
term or build a whole website.
5 i4 }+ k2 x5 K; [0 ]( ~After you buy hosting, a domain and get those all attached to each other, the next step is to install' x, v& k$ `3 J! p5 F M
tracking software on your domain. This is really important, because it is necessary to track your
; A' r3 D3 a* ~" N/ k" V8 rconversions down to keyword level so that you can optimize your campaigns. Without proper
5 c9 m8 e" b0 s$ V+ b! wtracking, it is impossible to know what is working and what isn't.9 f4 k* q( R* u. n4 _9 w$ }/ [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( t, }; F0 o- N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& s* H# c g8 L. h0 ^
Prosper2023 C2 N& `& B- [
http://prosper.tracking202.com/apps/' X9 B# D$ T! T9 m9 X
CPV Lab
6 B( M5 y; g$ ^) F5 S3 Rhttp://cpvlab.com/
4 M) a& a. ~- h: I' }CPVLab Help Videos* w0 I; h! V% f- Z
http://ppvlab.com/oweiw/oiurw/vdm.htm6 S) N& {& U e8 C- Z, e9 n/ Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 n3 |# F$ m) Sindustry standard.
, ?7 \" U0 L5 l+ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. W0 u* \' t6 |# s
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 b& C c1 D' T+ U! u2 i; j) \good support if you have problems with your installation.
/ h. L' Y1 b9 R' w- X: ETracking 202+ W4 ]- B7 H; v( ]2 {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 [4 R) q% g# s9 ~7 U# E: `campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. S. W: y! Z# b4 V% jarea.
* h% q6 d- \" X$ \If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 i- L) J9 p- e5 _% ~& ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! Y) r. x4 T$ F! Z% ]: S3 |interface, and their hosting.: S" E. V8 l5 w3 b! }$ y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# u5 {9 z2 N+ D( P0 w
and targets which you are bidding on. Leaving this up to chance in order to save money could4 G' N# r) t2 C# N5 ]5 A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you5 O: e; Q& ?6 I7 H
were using.- k! X8 B% e: V% k$ r2 j* M( t
Choose An Offer, N3 l$ M! p. V
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- J! G: w8 E( [5 ZLesson on Offer Selection5 ^# u" e- O; G" M- D; c, n/ q/ s& A2 s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 z: x2 Y5 B+ l" mIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# t- x2 I' {2 R# ^2 l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, ^ @8 ?- {6 H
LeadImpact as the traffic source.3 {3 h5 L4 F1 W: @
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 f, c N; p% nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked H! }, `( I7 t7 y6 u3 r
campaign.# x0 O" `2 a8 I& s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) F: l* `$ `7 J3 o& N4 Dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% ]' P$ _* X( ]that all traffic is accepted.
3 p- D, r- l, I4 X3 ^2 _1 a5 tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 x+ j$ x" r# O! A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 f; C$ Q g7 a; q u" T" {; x. t$ ~get creatives like banners or images specifically for the offer.
- l8 n' A9 h% G; e0 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 ]; b d- t6 P5 O$ u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) v! Y% y$ l4 M5 a
track my keywords. Without doing this, it isn't possible to see what's converting.4 }- |# b i* n0 d+ L8 K- E3 Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% H; N" C% {, L5 Z, \+ R1 n: T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 p; \0 Q& s# c& Q2 U2 W# o5 p; n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: h: q; U, O/ G2 W) m; ^bottom of the page:/ _* `. c7 b. {# ]; k, v, o) s3 r
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% v% |7 G/ j; R* |# D4 ]# nClick on the offer → pixels → Add a new pixel and this comes up:
$ V: F- i( Y8 m; M. \) m' aMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- j" [$ m9 P7 [" A0 u" J) D5 {# a) T& k
from your software into the box that says 'Enter URL of image to load'.
0 Q( W' z8 E4 I9 E9 o' g+ }3 G& H6 jOnce you do this, it should look like this:1 O3 I ^4 I, N+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' X8 ~! m0 u! ~& X$ L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 K# S5 ^* G; [4 k5 l- ]2 z: L" ?- bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( q' M/ g4 l y9 p" c* ?
Prosper or CPVLab.
# O3 T' Q' f% a- d6 C) X1 ^ R7 X, R0 Z1 D7 f6 j, I% c* y, d
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发表于 2012-12-27 18:47:17
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