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PPV GUIDE [PPV新手入门][28页]
3 M2 u% J& I/ ~ {4 E$ Q8 o详细的请下载电子书！
' c9 _4 j& ~5 g. Q% K2 Q6 _% F }! L
5 V9 @' j' A1 }
Newbie Guide; V4 n# c) t2 _* g& }/ @
PPVPlaybook.com! W! I- t0 o3 \0 d+ p" P2 F. m2 o
Tracy Shaffer* T _$ n3 v9 r5 }3 u
David Ford
3 ~! V( w; v" d+ ^& k, E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, m) E$ i. ~. _8 J1 H
Getting Your Mind Right to Start Affiliate Marketing
% J! D* @( D" V' J1 pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" R# |# T" P& s3 Y W1 Y7 p8 Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: G; o @1 r* t& o: ^
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 ]# I. i/ w# \ ?& ^2 J$ ~with any success, these claims are laughable and far from the truth.
# M0 o0 z" D: h& g2 h' ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' Q8 c0 T, P" @7 r
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: o8 x4 b `( E4 G+ f2 ?the ability for a marketer to be a one person shop and make an incredible amount of money with low* ^: ^, J( F8 O; l- U
overhead.
# h' m0 \; X" e6 r' P& rThe winners in this business are the ones with persistence when nothing works, who know there's
, T' I% C9 }5 ^* y" n6 m7 x9 eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 j1 l' m. p3 C# ~2 o' Y7 dThe cold hard reality is this: virtually everything in the space is changeable, what worked today can% L) B$ Z; } ~7 L) Z7 ^
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ C& V- O& [' n9 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 z# ~+ h; j# N2 T& n, g% L
learning experience available to anyone with a few hundred bucks and the ability to open an
0 |. C0 l8 _7 tadvertising account.
$ F. E+ y- f( ]) b9 n! Y0 }Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 G0 r& ^7 d6 p! M) hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 x1 `$ U; e* B; o0 |3 Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 h; p2 D4 j8 H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 S; Y+ x+ P' E9 D$ s$ `- ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: [! s3 t3 w6 T$ e9 [* N8 f
started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 B$ {0 s8 ?, Z
started building.* x7 W8 k4 u! d/ |/ A5 p
Things you need to get started:
* Q- G, x; K- F- L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 B5 I8 S- m1 w9 i4 N+ l' C3 `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), A% I8 @1 p+ L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% ~( p/ r: ^* F. I" L0 P4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& [4 M9 H6 P; L, b5 X3 ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' T7 A# Y1 Q0 K" J d" rwith PPV., \- y- E% `+ K- [( t
Basic Getting Started Definitions
; W% ^ W3 Y; l2 nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- k4 R2 Y5 \9 U qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 s# p/ b$ g/ G$ G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- A) h5 k, y/ y% r4 Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ n, W' k& N: `, l c0 y8 bCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, x- N8 m1 F! \ r3 u& s( m5 w8 Lreceives a commission on that product. An example would be the Amazon.com Associates program,4 e2 {, @( u2 _2 I) j8 ^+ B- C2 o
Comission Junction or Clickbank.
3 {4 X$ B4 L3 s9 W" q' jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 W$ S+ @3 Q0 x/ J, A# y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* b1 O! {( ?. v1 { W! p! [8 f0 x7 Vbuying a product. An example would be Ads4Dough or Neverblue.7 m& p' s" _' l4 g5 a
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% \7 W- E. I5 H: `account, getting the affiliate approved for offers, bumping payouts and just about everything else
( i; y% M- P0 K$ \: y- Lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager; f2 q, X: s L: d8 U( F7 R. |
right from the start can really help you.
; m$ ]" b, k# R7 E9 i. d" o- f4 }PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ s8 }7 G) ]8 {' R$ yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per: V: w; r5 i! {! \) d
view, starting anywhere from .01 or .015.9 R* z! X$ J0 X4 W6 [0 E
In order to use this type of internet traffic, the affiliate can sign up with a number of different
" q7 k6 P2 j7 k8 y5 b* s+ A+ r- Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ K- z. v; _# ~( s( e' lMediaTraffic, and AdOn Network.. v# n/ L6 f$ @2 f/ ~+ g/ A0 N
Don't popups get blocked by pop blocker software?
# I# j7 h; [! R1 Y. b @ iNo. Popups are served in a new browser window as if the visitor had opened the new window
1 R# ^5 G* q1 t8 g' F( ?themselves.7 p* B4 V: p/ ^. b) i
How many popups get served to the visitor?
: ^% q: z. D% V0 |The number of popups served varies depending on the PPV network. Some pop more frequently
' f! L, d. I5 M8 G+ [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 Z& _& h/ F9 c8 z* g
serving this kind of advertising, so they have to toe the line between keeping their software
0 {2 p& t1 d5 \% B# @downloaded and still making a profit.6 _3 b% ^- X W" y. X" [
Isn't this type of software bad? Why would anyone keep it on their computer?1 O T( w0 } n9 T V3 ~
No, this type of software doesn't harm the user's computer.
N+ V6 t) X; j L3 ~5 ^2 x" ]& X dCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' J- n1 A, K y+ _toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# S' C8 d. |7 {% \that they can continue to have access to the incentive.& C+ S- s m6 `' J9 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) B( [( P+ @: l2 T1 o# Q7 g
How to Get Accepted into a CPA Network# G3 J7 ^/ M' n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: \5 k& F7 G- w! w* l" J) Dto start looking for networks is Offervault which lists offers and lets you compare payouts across b3 L1 w& S7 c. i/ D- @0 \4 @1 ~# F( t
different networks.( X0 Y' `7 ~2 C! `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# d4 ]& t M9 |& w; ^application and be as specific as possible about your promotion methods. Usually some time after
2 a8 ?$ A: g8 p9 ~) `2 Vreceiving your application, the company will call to interview you. The phone interview is a critical0 }6 A9 @. X* m4 I1 {* `
part of the application process, and most networks will deny your application outright if they can't get+ d1 N" f4 p; H9 K9 y
you on the phone.
4 M7 X' u. K' c( J! @6 ?Often, the person who does your phone interview will actually become your affiliate manager after
; h' j0 a1 p" o# ]you get accepted, so it's a good time to put your best food forward.; w& P$ U) `# g& u, t& D
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ L$ y9 ~% z _* O6 [the phone, but trust me, this part is critical. Have answers in mind for the questions:# Q9 X/ {( ?; O
What methods do you use to market offers?* z/ M. Z( _4 b! Y
Do you already have a website you will be using?
. u) K& B5 W: c- Z$ eHow much is your advertising budget?& _7 ~3 A( a+ f O& \+ d8 `
What other networks are you a member of?
( j- o% r: f$ S; w LWho are your affiliate managers at these networks?9 q8 u* }- Q- |; ] y V k$ |
Do you use social media (Facebook, twitter, etc.) to market offers?
5 L9 E7 w$ W6 n$ l" }( b0 HHow much traffic can you drive?
2 U6 k9 o9 h3 Y6 \) a3 QDo you have a personal recommendation from anyone who is already a member?
( X1 U4 i5 ]" dOnce you provide satisfactory answers to these questions, the network will approve or deny your. L/ k8 A) Q, X) f0 H: h
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 g9 w+ w4 }# w/ d4 J: v ?
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ e5 S$ w# ]9 j* `$ _
for the network can be helpful.
0 Q$ W$ \9 o: M# o4 k3 c2 sTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 Y& G- I0 D" d, ?- USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 d/ D- p' i" H) x t0 s3 vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: H( ] j7 @; C1 bpeople can open a lot of doors as far as networks are concerned.$ i' m2 c h5 }' @2 x
After You Join a CPA Network! K4 X' w. o/ x j7 X9 F' s3 ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 Y* s$ ~; k* b. V; \and make an attempt to get to know them a little bit.
' l$ A* }( }- y# m: T! n" h3 ]Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ L3 s; h+ _$ eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
" |# `" Y4 _. n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, f& F: |7 Q5 c5 b/ t+ Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" f! w1 ` ` t: r3 y# W$ c1 Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; e) M3 ~- N3 ?9 A* Y
email.
' E9 ?3 \3 X0 wFor more helpful info about dealing with affiliate managers, check out:
8 c2 z" z/ Z# X5 f4 |! Jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 o5 Y9 {% X0 ^" x/ dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ i! Y9 |5 ?# x% A8 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 X. F& c- B; g) N' ?Set Up Web Hosting6 o* U( g4 {! D6 `: f% Z$ ]. Y# z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% ?( s9 R# G { |2 q \about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% }4 h3 u R5 [( x. Y! G( j+ Shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: S2 x1 h8 t0 Owhoever else is on the same server as you.
1 A! R) H0 h5 t0 S |" S' O$ c1 G' p. `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 Y; z& ?4 r0 x! e. e
enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 f- R6 v2 Z' z/ c7 O- qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 z# _. O5 K, bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a: b5 Z3 O* h3 ^, v
house full of roommates (hosting customers).
( x2 T$ M. G; d aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 I5 O8 O% B9 u$ ]" b7 wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) `0 D, t% b$ A0 q, b* }2 ? W5 efit.
, }! s. m5 s; _8 E A" E3 [6 y4 BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 U, q3 \4 V/ athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 V3 x1 O* G/ b6 C; x# v ltheir food. Everyone else's food in the house has less space to take advantage of.
: a' ]4 R V2 f1 B2 o* y+ CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 i) c+ u7 j! _, R4 X& Lany type of hosting this is a bad thing, and especially while running PPV traffic./ d& X7 H7 r* F' d; q7 ^+ @
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. y/ T- U" p, R! u( o' j/ Sinside the fridge to put their food, and other roommates can't come into that space. The server is& t# o5 u5 j# D. f( a6 I
partitioned, so that each customer can only use a specific amount of resources at any given time.& L$ }- G8 M; U0 a( p. ^1 o, v* ^( t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources: p- S3 R" w, i! k- y, \
belong to you and no one else can use up those resources. This makes it possible to serve much more
- F+ i3 E3 s. m) F+ c( u; P% ^( Ktraffic, faster.
. j. w' I; U1 P, fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; ?" Q( T8 z5 B$ _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 ?" D. l) N1 B g
here:
5 ~1 G( X/ N8 s2 r" Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 P) t1 I1 i- Z8 J
VPS&highlight=hosting
* a' n4 i# z2 A! f( fDedicated-Hosting-vs Shared-Hosting l, N3 y! ~1 Z. ^2 ` K: o+ S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 u4 p% p0 v, a2 I$ P5 A6 W. [+ HHosting...Your-thoughts
: @) I7 e: N* E' m! O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ J) Y& x. ^" B; B; b' ZHosting Providers for PPV" ?3 S6 C: F" Q" I/ t% W: s
Beyond Hosting
3 D* j! x7 I7 X$ S, U# V5 Vhttp://beyondhosting.net/
" k, b+ j4 \" c6 P: l+ i" ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 o M% F. W& r X6 @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: i! ` f3 q3 W8 d- p( w2 Gdirect linking with PPV. Also, these guys provide great support.
# b3 T9 {) n1 M" b1 }Prosper202 Optimized Hosting7 C' W% p8 e% c' \ s- ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 Z% E+ _$ ]5 C/ x# _7 D! C
CPVLab Optimized Hosting
7 }: E' d0 S* d" Y, l0 j% Ehttp://beyondhosting.net/CPVLab-Hosting/
/ K, E5 Y7 m# k: b2 b; A4 b2 ^) XDomain Names for PPV0 N" v! I( U3 B' R) W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: l% z. l* M- Q/ D$ u5 nwhere you're going to host your tracking software and your landing pages if you decide to make them.5 t2 [' }6 R/ w& O m. M8 E; D
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! m; Q. d5 s3 k+ N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 h# u4 }5 E$ P) T' E: T.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" w g& d6 M: S: D) o$ k5 eterm or build a whole website.
( a8 r3 k" I. {, l8 S! OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
7 f! e* M4 |& Etracking software on your domain. This is really important, because it is necessary to track your1 h$ Z9 K; X' u2 ~
conversions down to keyword level so that you can optimize your campaigns. Without proper. e5 X! |% ^. v& R$ @2 M) e
tracking, it is impossible to know what is working and what isn't.
+ o3 _# q2 W JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* x4 g2 [* a9 h; l6 ]" I& n6 k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! y. o/ O& [) tProsper202
+ ^1 B: q; H/ ?) |! z8 Ghttp://prosper.tracking202.com/apps// e+ t7 Z @9 L# K+ G I
CPV Lab/ g4 K8 S( e+ V/ a8 f
http://cpvlab.com/
0 R% E+ N: U1 A5 uCPVLab Help Videos% n8 W; w- \1 o9 |5 c. D, y& W
http://ppvlab.com/oweiw/oiurw/vdm.htm. z. U1 r! N& K! w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, `& `8 {3 Q, Y9 S; ` jindustry standard.0 u- P4 T1 e' q/ @- L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& Q* W7 g2 Y0 J! e% `7 S7 v6 ?
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ F5 V# c' s+ d5 P, @% Q. l
good support if you have problems with your installation.; J' ^6 I! g. A5 N4 w0 V" Z4 o
Tracking 202; z: Y4 e4 z$ t& A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 A- N3 |8 Z: l9 {; j' `) Q6 V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( w- L( G7 Q; C" B0 iarea.5 u; ~( ]: O [* ?9 c4 Z+ z
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 ?, F9 V; R- M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 @8 l! G6 Q9 {1 D0 @8 Sinterface, and their hosting.$ d G# X8 T9 T
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ ]% S$ V' f+ C0 [+ `; _
and targets which you are bidding on. Leaving this up to chance in order to save money could# Z" [* w3 | U( Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 Z! t/ \/ ^5 z" ], S+ dwere using.
: x- G# Q8 {; |9 r! eChoose An Offer
3 K& ^" }( B5 u# _, t9 u' | RNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' ]4 t2 H3 _0 ~6 A5 X
Lesson on Offer Selection
5 z( e, W; n* T9 `$ s4 L0 p, Jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 [) E# E- m4 v2 k VIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% ^- x( h$ N8 [; |) pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 `# a: \7 \% ULeadImpact as the traffic source.' R. G0 A6 [9 o2 G( F8 R
Now the best way to learn how to put all of this together is to just get started. For some variation in) H+ S1 A0 t) u, ~8 t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& Z$ ?- q2 K F0 y
campaign.
$ H* n3 g3 u. C" d) h" T J+ m: nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 G( Z( x: ^# x; Y- f% x+ ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ P S- S8 Y7 s4 J. |/ s$ s
that all traffic is accepted.6 P1 G0 C. i+ J. y6 n4 e, E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 C! |- K3 S ?0 R+ \0 ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 s1 Q& s6 R6 z" ~% V, \+ Kget creatives like banners or images specifically for the offer.0 F$ f O4 E! }; [5 F; S- a- c5 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; ~: E S) k- H, p+ ]7 m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 M) S- B7 O' A' @! P
track my keywords. Without doing this, it isn't possible to see what's converting.
8 s; U. w ]: `% Y0 OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; t1 ]' e4 _# R2 M- m- I, U0 P9 u n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 q% C) @, ?+ u: |0 `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% d1 _) h5 D+ u7 }3 F* p
bottom of the page:
: ]3 I* D! s8 u [' s' j( cNext, I have to cut and paste this pixel into my offer at Ads4Dough.6 R. p$ o* n$ m4 O. ^; k
Click on the offer → pixels → Add a new pixel and this comes up:, f+ w& j6 N2 ~! W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 p7 G/ k1 b8 P3 wfrom your software into the box that says 'Enter URL of image to load'.1 u7 j2 S r& m* s
Once you do this, it should look like this:2 k+ a* P" T3 _+ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ t$ H# A5 `- t; J8 \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 |7 S' J( u/ F2 q8 J J. gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 U; D/ P2 N" f* I4 J) SProsper or CPVLab.( Z7 ^# P: ~8 f! W& w$ D
' T# e4 D9 n, f1 c, @. q9 L |
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发表于 2012-12-27 18:47:17
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