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PPV GUIDE [PPV新手入门][28页]5 C% W3 |; y- l0 m+ ]
详细的请下载电子书！: L! x( U2 p4 D, n- T) d
& O% s0 w& g5 l
( y, }2 @% C5 LNewbie Guide
! t2 o# ^( F3 L( L& ~3 R" ?PPVPlaybook.com
2 W7 |/ n+ R/ W& ETracy Shaffer+ d( }% }- y: m3 W. z; k
David Ford1 j) u4 n' w6 w4 R+ ^: S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 h: u$ u( g% G$ m$ R, d' MGetting Your Mind Right to Start Affiliate Marketing, c$ k. R! c' O( p3 K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 c; Z. }/ i: m
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' `1 P( @4 I( n9 _& ^
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( @- u! B E+ T+ j" L% R$ Mwith any success, these claims are laughable and far from the truth.& d: w2 D; Q$ a# `' i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: g- h" s2 o: A" f$ |0 b- \flow management. The main benefits are the low barrier to entry compared to other businesses, and3 _5 O' t1 A |: {, d! ]: F
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 ^! y2 L8 N% L* ~. W/ t8 k8 n3 a( W
overhead.
# W5 u6 O! }7 r: GThe winners in this business are the ones with persistence when nothing works, who know there's/ A2 _6 }% U# i* ~* d% A/ F. h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! P( B9 }5 G* t' j- A8 A; [) Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ ]+ v2 @5 z- I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 L& c% R& l6 p1 N( i8 d* T
Most of these things happen suddenly and without warning, and they all contribute to the amazing; }/ z u$ U( }* n/ T! U. ~6 [
learning experience available to anyone with a few hundred bucks and the ability to open an
: X: @1 c7 w, k0 zadvertising account.
( }# s2 X! @3 n/ MYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 N$ ?, B8 x/ V* T( N% x5 q. b$ U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! J# l# k# E+ L/ w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 Y4 r2 I8 u* V, r3 M! f# e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 V! y6 U8 V. jWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ W( G& U1 d1 [( u- {( s2 m. nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 y8 _& w9 i: ^# i/ o" `
started building.
+ t' q% A" W' t5 T# U- _/ zThings you need to get started:
! N+ f% i! z+ g! \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* d4 b1 X6 q, W# E; G$ q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 Y; ]+ D+ S& R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ X7 }9 d) r' e- ~0 t" p k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" U; b3 g4 m! N9 Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* U$ m2 h9 o7 L5 b2 C1 q# _$ b
with PPV.1 o4 E K2 q7 S! K. S! e H
Basic Getting Started Definitions
0 p+ Z" Q* E t( W E, r. n2 i. \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( t) Q2 F' e$ D. _4 @, o: M& I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) w6 H4 H9 _3 L+ T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ n+ Q3 F3 W8 R1 e3 [0 a
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 E6 C9 k' y. p# A( H" z8 U- H. ?Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; ^& f Y. Z6 u" O& Treceives a commission on that product. An example would be the Amazon.com Associates program,
' t# H& h! Y5 I3 p' rComission Junction or Clickbank.- T% v% c& _, W/ O: K% v& t2 |" m
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* Y6 U% M5 ~9 e6 R: x
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ ^7 z% m8 \' sbuying a product. An example would be Ads4Dough or Neverblue.
& _ k C1 |* F7 M: |; [- C: K1 dAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ g2 b$ p( A! V c3 k* c. |+ P2 `
account, getting the affiliate approved for offers, bumping payouts and just about everything else% i, b, h3 p, C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 j" \6 j T# v9 t+ vright from the start can really help you.
/ s. u3 V6 R/ ]0 @& zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% q! T) \* k/ w* M; C) Yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, B# t8 Z8 V& ~# o9 {view, starting anywhere from .01 or .015.
/ g/ `" M) T- e) W) y' lIn order to use this type of internet traffic, the affiliate can sign up with a number of different% \, e3 f9 f) y4 I+ ?: l
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, ~2 p0 \0 \5 v6 b; aMediaTraffic, and AdOn Network.
+ \2 G, l9 |) Q1 G7 ~; A7 RDon't popups get blocked by pop blocker software?
% w0 e2 l" K( U/ \" W- C5 T7 f* HNo. Popups are served in a new browser window as if the visitor had opened the new window3 I, ~2 E) c- k2 P2 E
themselves.6 {% H* h i8 x
How many popups get served to the visitor?
; { v& l- t G0 Y& h5 ?& p6 jThe number of popups served varies depending on the PPV network. Some pop more frequently
+ ~! w( t& Q2 V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! b& u- c7 x) i' O; T5 V9 M vserving this kind of advertising, so they have to toe the line between keeping their software
8 D, q; _* ~4 V" x) Adownloaded and still making a profit.
9 a# Y, @% s, k; n& iIsn't this type of software bad? Why would anyone keep it on their computer?& V N% q1 `7 p6 e' N$ g
No, this type of software doesn't harm the user's computer.1 s, h6 t, w) t6 o; N4 f7 [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 E/ e# b6 n7 d" T$ gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so" {# b1 [' L! g* A
that they can continue to have access to the incentive.
# p( K W/ V" {7 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 ^+ h k1 G0 X% F9 b, `* i3 ^
How to Get Accepted into a CPA Network( y" J; t# a. V3 K. e) j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" M: Z+ j( B7 a; M6 P( k) y$ d$ j4 X. E
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; D% t& K3 _: \1 [' ?different networks.$ L' D. R' m K4 ] b
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* c8 k' F: m+ I" R5 Q5 N" K3 papplication and be as specific as possible about your promotion methods. Usually some time after. ]+ @% T$ `7 ~8 i% Y
receiving your application, the company will call to interview you. The phone interview is a critical
) U! U& Z6 I5 T) T- Ypart of the application process, and most networks will deny your application outright if they can't get9 j; @. L8 d4 [
you on the phone.
; _" |" h r3 X- [Often, the person who does your phone interview will actually become your affiliate manager after/ w- ^( f" P* e
you get accepted, so it's a good time to put your best food forward., [* ^. w9 \/ n+ @9 ~" |
You might not relish at the idea of someone grilling you about your internet marketing methods over
/ {& U5 A6 a- a u- B" wthe phone, but trust me, this part is critical. Have answers in mind for the questions:
) f8 t1 W" M- _# rWhat methods do you use to market offers?
0 W; G- l( w- k* WDo you already have a website you will be using?
$ h$ Q2 P% i7 @; f. \7 L8 a3 XHow much is your advertising budget?2 J( l7 f- {8 z9 p+ h
What other networks are you a member of?+ ^: V3 q0 |, `4 `7 c
Who are your affiliate managers at these networks?
+ |) o- h$ q" _2 K6 L; x _Do you use social media (Facebook, twitter, etc.) to market offers?
, ]# k, F4 f& m( L( n, ?2 v& tHow much traffic can you drive?
6 ^7 P% |, A6 G3 Y- b# TDo you have a personal recommendation from anyone who is already a member?
' T$ ?9 b, _9 T" u4 a9 @# {Once you provide satisfactory answers to these questions, the network will approve or deny your
6 l( q# ^& j+ l, E& xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
T' H" X6 T) m. m3 @. @! epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 P, U4 b) n5 z% j9 P* Yfor the network can be helpful.8 N) h- f* ` L0 `4 k# M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, X0 k R. ]7 l/ P
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 N4 }, `* F8 R7 s3 v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 ~3 q+ c0 I# E# m" k
people can open a lot of doors as far as networks are concerned.4 f; ?6 ^# V2 l8 u
After You Join a CPA Network
) K6 S5 v1 P9 h/ p9 F6 Z% _Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& {3 u; P- I" `# ^6 V' ]( \and make an attempt to get to know them a little bit., o! W5 v8 O. c. l( y9 H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- t; F, {, V) xweight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 ^ X# ?: i) R! n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 q F7 T4 K) `8 f6 ?
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 D6 ~6 B0 a6 I1 q3 E' h$ [+ p
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 `7 _$ h Q+ [& \) @7 ]6 m
email.
/ K" H- X1 n" cFor more helpful info about dealing with affiliate managers, check out:
- B+ Y& A( V8 X& Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
# N0 t3 R% c* v, W1 G8 jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# V0 i% j. p6 Z+ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- t( i1 a& {$ X! VSet Up Web Hosting
/ K3 g" o1 I. p S7 a3 HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& ?4 q* ?" s5 l% z: N2 C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 ?& a3 f3 @3 C/ F" A ?' n% Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, g" j7 N; i' _whoever else is on the same server as you.
0 i& |3 a- C! A) s3 f+ fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# {( Z# t/ i$ z' `6 [: e5 r1 eenough that the visitor can't close the window before your pop up is even shown. You have about 35 G& B) F1 n- Z& p1 c: i# w, {& M
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& B# N9 t3 j, ?. O- ^% @2 d. }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 X; W8 S* z+ Z+ U- P$ H7 `) H0 x
house full of roommates (hosting customers).
# e% C5 c# Q* A2 o2 t/ HIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 c! C5 b+ O# uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 ^5 \+ A2 J! _5 i% a; R
fit.
2 P- q# u, A+ g" r& E2 j% w3 nSay your roommate brings home a large turkey. They will then take up more of the refrigerator than& h- ?8 @( C9 ]) ~
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 |7 |. a8 f) t Y6 m. L. Y! A
their food. Everyone else's food in the house has less space to take advantage of.( |1 h) J( a* g
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' Q2 @& o0 b3 l) F! J6 K- R9 P Z. }+ G
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ X+ }( R- }3 O- ]In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ D9 m+ y7 h% \+ ^7 _8 q* I) rinside the fridge to put their food, and other roommates can't come into that space. The server is* A. L) u8 n: E! m/ W2 M
partitioned, so that each customer can only use a specific amount of resources at any given time.3 ^" G1 `* a* W% M4 e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% `% O" D4 h& W) r1 o9 Q" ~
belong to you and no one else can use up those resources. This makes it possible to serve much more
% k& y( Z0 n0 ` Z2 Ttraffic, faster.
& A% h8 ~$ H1 c. [6 TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( R) M$ c* M# Y3 j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 I8 q/ i, X: k: ]# p
here:. E& y4 m: h9 _: F" Y! q: v
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 X% m2 Y% s- R4 k0 N# m
VPS&highlight=hosting1 Y4 h% s# Z- q
Dedicated-Hosting-vs Shared-Hosting6 {0 i& \# [, i; l2 \9 V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* E q2 `7 R x' _Hosting...Your-thoughts
( w! C/ Q" l; |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! z1 q4 D, {1 X7 v; n" `Hosting Providers for PPV0 p1 |9 D$ [7 V: o& j2 p) w& y
Beyond Hosting
# N0 P9 i$ ]0 |, Khttp://beyondhosting.net/% ~ P. j0 Q# Y) r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 K- N. f2 T$ p8 \! A- y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" r. z, ]2 T. E- m7 z! Idirect linking with PPV. Also, these guys provide great support.6 x3 B% T/ i9 g) F4 T
Prosper202 Optimized Hosting
* ]" l j0 ~9 h; d+ P- z7 z; Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, y0 c4 s2 B" Y5 E8 NCPVLab Optimized Hosting1 g) E1 t: q: i, F# I
http://beyondhosting.net/CPVLab-Hosting// [1 ^* F/ ]" @# y% o
Domain Names for PPV2 `7 j2 g/ x5 P- R) q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 A8 p" }5 d! M* e6 V, ~( X+ F0 fwhere you're going to host your tracking software and your landing pages if you decide to make them.' S* D6 C6 T* t8 U: N9 e& W) |2 P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: ]/ s1 ~ ^: m6 Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
; }" |& b3 ~- @/ L9 \6 A.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 l \8 T& Q9 Y8 q' U5 F0 p6 y8 T
term or build a whole website.
" @% v5 O8 z) \% FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install w, h. q/ c6 H+ k
tracking software on your domain. This is really important, because it is necessary to track your
8 Y7 u' X2 ?8 _. Z! }' A$ D3 Sconversions down to keyword level so that you can optimize your campaigns. Without proper2 d9 i& y" x( H5 D& a \. d
tracking, it is impossible to know what is working and what isn't.
; A l$ Z1 Q; U1 ^: \. U( G) qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! z6 B, P0 [( \( h+ d- ~3 His beyond the scope of the guide, but both are pretty user friendly and have getting started guides., W+ U& S2 v7 ]: N* A( l0 @& w
Prosper202: N% p. Q) d, g& u' @6 b; v
http://prosper.tracking202.com/apps/
2 f$ t4 ^) V& G$ }. m) xCPV Lab7 {& J5 G; ]% `3 N' D+ Z2 f
http://cpvlab.com/! m0 @; a" c% L7 x6 `' ^
CPVLab Help Videos
2 Z2 V5 ?; B" F0 E8 ^ L" Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm# R% F: l$ N* H8 t7 H
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ m2 @9 ~+ z( E: c* x" u
industry standard.' ?( d: j, a: A2 s7 X! p; r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. G s" O" k J. WCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 V6 @% F4 d2 }5 x
good support if you have problems with your installation.
6 V4 n$ E% K( H; C* wTracking 202
K$ I& d$ S& z/ I9 ~+ y( I. RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. i; E* f) c+ w" R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- f6 z5 c3 N3 L9 m7 narea. [3 k7 e- C% y' u
If you choose this option, keep in mind that your tracking software, one of the most important parts of! b% [! {+ C5 g; z* [* k9 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 w- Z: o0 w- ^% R
interface, and their hosting.7 M- l% A g$ c9 K# ~* Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: f! @2 e( z- f
and targets which you are bidding on. Leaving this up to chance in order to save money could
- D" \ v! F. F! A8 ~4 Tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- ? N+ C! S ~+ T, z1 O, f0 Xwere using.. W* ?, k; @6 { ^! O/ E/ i6 T
Choose An Offer
. R* B; O' j9 Q2 y8 `Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 Z @5 ]9 u0 x/ n' nLesson on Offer Selection: C- A5 [; O& d+ n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers8 {$ ~: l+ T: X- P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. N6 w& `: F3 r& @! ?# Z5 STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 ~% }& ~/ o$ F& w' T) S
LeadImpact as the traffic source.
" a8 Q2 @! @- p. l7 x2 XNow the best way to learn how to put all of this together is to just get started. For some variation in% Z: s/ D. a8 a" x; s
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ M/ h9 e/ f g9 m1 i xcampaign.
1 y! a3 q+ a0 P- D k7 OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% o% x9 p; I) ^6 a' k" ]( X) gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! j0 e5 t3 F1 J* M& i5 g1 o1 G/ Ithat all traffic is accepted.
( ]6 z3 k+ \* d' J: J2 s1 jFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 U/ N J- f/ K$ y0 i3 a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 C8 O6 V. O- Y8 y4 C
get creatives like banners or images specifically for the offer.
4 Q; O3 w$ X2 } Z& {5 ]! _ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# H8 C, Z) z5 Z4 [Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 Q: U6 x# z0 A
track my keywords. Without doing this, it isn't possible to see what's converting.
7 K% e- `) D1 M( t G7 VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ F' E5 K* B7 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- M" s2 i3 U! g w0 J% F% r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 `, z. D6 V. `' o# S3 O+ R
bottom of the page:
: G) R! M. F) K2 ^: V/ {Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' z% u7 j3 V% Q+ K9 lClick on the offer → pixels → Add a new pixel and this comes up:
1 L2 n5 R' r: m# O9 jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
[2 z6 G; M/ H. q1 [from your software into the box that says 'Enter URL of image to load'.
0 J' S+ \* m2 s: hOnce you do this, it should look like this:8 o" a& Z) p. q/ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% {3 ~; M3 d* ]* V! M2 JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; _3 c% ]1 P# O& g1 B3 Y8 i' ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 Y+ w' h' g2 s* a1 H1 T" t+ p$ S* x8 O
Prosper or CPVLab.
5 Z) M6 ^# R2 q0 {6 V$ V2 h
O! T$ Z- ?- q" E7 Y* u. v |
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