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PPV GUIDE [PPV新手入门][28页]. [; K+ H/ J7 S; `
详细的请下载电子书！. g% U+ B. W4 w6 w' ~$ `2 T8 s
9 e# l; G9 J1 i; f1 |! T* d% ~ G3 f# }3 L4 @* n# X, T# _: q
Newbie Guide% S; H3 c$ z. O1 a* z
PPVPlaybook.com7 x5 O; o; l# G6 V9 A
Tracy Shaffer
; x& e" {# x6 R5 Y" s( e4 gDavid Ford
5 z2 T) a! T" [3 d: ~+ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, E r0 N" ~/ `* x* a- Q/ EGetting Your Mind Right to Start Affiliate Marketing
5 J5 Z/ N+ E; V$ A s% T: {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 [5 R2 G( A j( n6 a
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, \# _8 `2 O9 u x3 x
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 P4 F. S$ K! b# ]$ k) ~with any success, these claims are laughable and far from the truth.; l9 K7 H4 n! w$ w
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) h! J5 r, y% n! Y: s4 g
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! o D1 N% M6 Y( l" \the ability for a marketer to be a one person shop and make an incredible amount of money with low
; u! M( y, H K# u5 S/ {overhead.% U8 w- [" i! p5 ?, q
The winners in this business are the ones with persistence when nothing works, who know there's0 F4 K0 P7 x/ [% ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 G f6 z+ z, J8 N8 IThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: v0 u& Z4 }9 x9 I3 C* `stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- F/ K! M7 ^3 _$ s* K$ T- HMost of these things happen suddenly and without warning, and they all contribute to the amazing
$ u z" L. C: n; k) Dlearning experience available to anyone with a few hundred bucks and the ability to open an
& m9 b8 ?* _+ _: O- B! W- }advertising account.
" \& S8 z* g. O, ` Q& h1 }' mYour competitors are willing to work at this around the clock. This isn't a push button, instant business! G/ h* o @) d G4 x% t2 X$ \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 ~( }, ^. y1 w, d% E1 smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 ` u0 b4 g9 I T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. F8 A+ Q: [3 V* t* U* u: @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 S9 T( m4 ?6 R# a7 f5 b5 hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
: W0 i, H- Y4 L6 w! mstarted building.6 Z2 W9 t. Z* v! c( l6 u4 @/ e
Things you need to get started:
* I+ c# e# ^% M+ o4 D- |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( g- L7 H; s& O' R" O7 {/ k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' N" z+ L0 j; L; ^+ q0 {% Q; y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 I9 S% G5 {$ l7 G$ e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" `7 X+ b& k4 l" o9 A6 L( B
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. @, _! W |+ N2 f" ]with PPV. [: d: t$ u8 r% {
Basic Getting Started Definitions/ l! B% j5 f: J% f3 d; G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 {( c! m% K5 o# U0 D) Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ p8 l( `; G8 H* I E# ~* `$ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* P6 S6 e5 g; |8 |* y( e2 h! R
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 F3 g+ Y3 a# @% Q) u. uCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; j& k7 O) s; p: f% g$ N* a# n: B
receives a commission on that product. An example would be the Amazon.com Associates program,
2 L4 e# F! A* ?8 W% d$ B" aComission Junction or Clickbank.% f1 ^+ F7 v! j; |3 d2 N& a* ^( B7 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ L: g1 |( g: C* f; S* qan action like filling out a form, submitting their email address, signing up for a service or sometimes
! G( w1 T. \* V k# X* p7 Tbuying a product. An example would be Ads4Dough or Neverblue.5 o1 j, [& O f& x
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( p/ K5 b8 S: d. H
account, getting the affiliate approved for offers, bumping payouts and just about everything else# O1 P/ y9 g2 |. W& B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ V2 p4 g- N8 _1 N, J
right from the start can really help you.
2 T0 Q. i2 g! [9 a% @/ ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" n! p* h9 b2 iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per( C, ?. Q3 F5 u- l
view, starting anywhere from .01 or .015.2 c( c) |& K0 G; @: n' p
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 @/ ?! H( b7 s+ Dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" N8 v/ I2 h2 r9 v' Y( NMediaTraffic, and AdOn Network.; G& f/ v/ I. l
Don't popups get blocked by pop blocker software?/ c$ ^1 O% i# S! n& r# C/ A/ y
No. Popups are served in a new browser window as if the visitor had opened the new window
4 \5 g# W$ a$ l, X6 [4 p' nthemselves.
9 f" B K1 S) P4 y+ R( F9 fHow many popups get served to the visitor?
9 ?1 B7 g# \* u% V5 b5 H/ YThe number of popups served varies depending on the PPV network. Some pop more frequently, N* `+ ]1 h: d' _
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, ^7 C, C5 Y8 y7 ?' h( P
serving this kind of advertising, so they have to toe the line between keeping their software
7 u6 F. Z) r$ s$ I r0 x6 Adownloaded and still making a profit.* b' b! b1 o" k/ V
Isn't this type of software bad? Why would anyone keep it on their computer?. y3 n7 i! T6 Q7 ^3 c: A# a7 w
No, this type of software doesn't harm the user's computer.
6 x5 i6 h0 e) _" J+ o. [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
H! x* f* k( Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 h- t7 s4 B) t( \' xthat they can continue to have access to the incentive.
* G; o# T# O- L9 ^4 h0 C/ J, l; ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ s( Z. E0 t2 L) A, UHow to Get Accepted into a CPA Network
, y, b3 s1 S5 I2 OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: b* q5 w1 _6 Tto start looking for networks is Offervault which lists offers and lets you compare payouts across
0 K! L: L8 r* U0 Y5 k: Jdifferent networks.
( ]/ ?3 z8 I8 Y5 H0 T5 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 F5 i+ Y# |8 \! s6 o8 A! y
application and be as specific as possible about your promotion methods. Usually some time after, w& B3 M9 d- }- J. c" u6 `
receiving your application, the company will call to interview you. The phone interview is a critical
5 a; J& Q6 s# p& p# f9 P% R! G# rpart of the application process, and most networks will deny your application outright if they can't get
1 }' a; z/ N6 K$ D B9 L8 L9 {* Ryou on the phone.7 T+ ] }6 e$ q# ~: P
Often, the person who does your phone interview will actually become your affiliate manager after" Y% S/ T e/ j+ _+ c) S
you get accepted, so it's a good time to put your best food forward.
t7 Q# x: K8 z; mYou might not relish at the idea of someone grilling you about your internet marketing methods over8 R% [' I5 U3 Z8 @, H( |
the phone, but trust me, this part is critical. Have answers in mind for the questions:9 w4 c% S$ J( _; q" Q/ j
What methods do you use to market offers?/ v9 Y& W0 M2 c& n8 q7 ^, f3 X: L
Do you already have a website you will be using?$ b" z$ g! X! F/ ^- U+ G: ^* h) R
How much is your advertising budget?
$ U( o) N( {; @* W" o6 ZWhat other networks are you a member of?
/ k9 R- Y' U7 @8 c% O" l& K% JWho are your affiliate managers at these networks?7 ~7 e2 L$ S3 d1 A- a0 }8 u
Do you use social media (Facebook, twitter, etc.) to market offers?1 ?( W5 A5 }9 H3 z1 e0 R
How much traffic can you drive? c& ^+ n, u* K/ g! @
Do you have a personal recommendation from anyone who is already a member?
* ^0 \: ?6 O% a4 m: C$ XOnce you provide satisfactory answers to these questions, the network will approve or deny your
' |. S( b) r$ s. E3 Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be( Q( L: t7 P8 u" u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' L6 U8 m1 K" sfor the network can be helpful.
6 u) b/ u0 b. S L* y& dTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* o4 ?# F% A; T% ^, z' H6 oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ H3 f6 z) O& u% u* {" ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. T& d6 W, r- {" e+ x% X& K
people can open a lot of doors as far as networks are concerned.
) \! U: Z# v, V0 j# N2 ]% O0 Q* NAfter You Join a CPA Network8 S2 p" x2 L+ q# v5 M( u* I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: r% J$ L9 ~- N2 s3 C7 E* B: b land make an attempt to get to know them a little bit.
$ l4 `( E7 {( `" B( pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 N, g- B& i5 ^3 k2 F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, Z I/ u1 w4 D- R8 }. P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 F3 N" f% O8 q8 B- K1 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" V" G2 {8 Z! Q: D2 lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 P+ A# O/ F) K7 o( remail.
) b6 g" b, }5 K: l6 m" Q. \% kFor more helpful info about dealing with affiliate managers, check out:
( X3 T0 W/ b) z, Y; ^! ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/) E8 i0 k4 V* p% ], e7 H
http://www.mrgreen.am/affiliate- ... iate-managers-want/! }/ U7 u; Z$ ~4 Q/ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) }+ O s1 ~9 NSet Up Web Hosting
: K1 R( v% _$ Z# x$ yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 {2 t0 _. G8 c# ~$ e1 T5 o
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: ^8 p4 k4 K+ X& o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 ^; c% g. d/ o! A5 m9 W W% iwhoever else is on the same server as you.
; _: A: J+ p( p: t8 }4 { aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 Z; o6 C5 ~5 Z b1 u; i" E7 y. k
enough that the visitor can't close the window before your pop up is even shown. You have about 3
/ U6 U( @! ?4 |+ Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 _1 Q3 e9 w% j4 W! zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: Z" w# i2 U5 L @" k' n0 phouse full of roommates (hosting customers).0 |- e+ r. P% p2 b1 N1 e' H" g
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 j" Z! L' K, e. x9 ]4 fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will" ?8 G8 P. ^; t- O0 l6 A5 ^( u: k
fit.4 [; _. f! q# a5 C. Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( H! _6 f8 |4 {. X) z @: ?the rest of the roommates, by virtue of simply needing more space and resources to accommodate: V( h k1 w' R" \
their food. Everyone else's food in the house has less space to take advantage of.+ D0 D1 \; l" a' f; C- ], ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* i% `- \1 `+ n2 T2 W. f B7 q
any type of hosting this is a bad thing, and especially while running PPV traffic.) j0 S/ j! b( v
In the case of a virtual private server (VPS), everyone in the house has their own designated space* _% g8 o5 O6 C8 ]
inside the fridge to put their food, and other roommates can't come into that space. The server is9 j6 w1 R2 P4 d% U6 f4 M
partitioned, so that each customer can only use a specific amount of resources at any given time.* J+ Q3 K, \2 f
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) `, |0 k' d- r- q% @belong to you and no one else can use up those resources. This makes it possible to serve much more* f. m1 j+ x) J5 [4 M8 t9 U" {. p
traffic, faster.
# p/ ^2 Z# B+ b9 c: E% {# iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ G; {! ~7 e9 y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; K% d: @; M8 z
here:
* [+ d, ]3 B9 p! Q# |$ l9 k4 Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! u4 v) R0 O0 z% {/ l* E* H0 c% R& K
VPS&highlight=hosting! g. Q; C; r% N7 u- U* W. r
Dedicated-Hosting-vs Shared-Hosting2 k+ o9 U- {& {1 _6 D) e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 B. e6 x( t9 h3 _% Z
Hosting...Your-thoughts0 Y' v4 ~2 {8 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" Z4 x+ o/ X! K1 y3 V# W" U" ~" W3 NHosting Providers for PPV0 A2 I0 z" V# q, o6 o9 [9 q- S
Beyond Hosting3 Z- C" v7 U4 q% q: l
http://beyondhosting.net/& W1 |6 Z* k! W% i5 A/ V* ^* j m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ _) J" ~3 O" B areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) C* Y5 x% c; L' ^+ R
direct linking with PPV. Also, these guys provide great support.3 O B) I4 z) C( S
Prosper202 Optimized Hosting& [1 o- X# L* j1 b# c+ Y& t
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* `0 u/ s j/ G0 v
CPVLab Optimized Hosting
4 i# H- z$ l5 ?! W* } D" Q1 \http://beyondhosting.net/CPVLab-Hosting/
; F+ b! S- V, C/ d1 IDomain Names for PPV
5 P9 W+ p" h$ V" T9 T( G6 n+ U$ q+ ZOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" I+ A3 g* C5 @9 ywhere you're going to host your tracking software and your landing pages if you decide to make them.
# S) }2 h- D* ?8 D9 E& y0 nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 i9 S O: c! L& G: o
bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 N. K/ E5 ]2 f x( L
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 j1 E2 V0 z( ~
term or build a whole website.
1 R4 H1 D7 z) X' x( X$ D) M5 tAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
9 {8 ?6 b; ]% Z7 i. _+ ]. `" g$ Vtracking software on your domain. This is really important, because it is necessary to track your
8 d3 U* q3 b' L6 d! X; V' \4 [conversions down to keyword level so that you can optimize your campaigns. Without proper1 P# o: i/ w- l1 _. i
tracking, it is impossible to know what is working and what isn't.# r( S0 B+ e1 R. k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 ]0 ?% h3 n, u1 T5 q3 his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 v, G" i: W/ q% A6 q
Prosper202
" R& Z" H" V- \* w; V" \8 p6 U4 O6 t: _http://prosper.tracking202.com/apps/9 \0 H! m, W, ^. f( }( X
CPV Lab
0 d+ ^ Y1 {& T; p* | fhttp://cpvlab.com/
7 e! s7 Z. @( I7 i$ }CPVLab Help Videos
8 x3 b- {, g9 m8 d3 W6 vhttp://ppvlab.com/oweiw/oiurw/vdm.htm6 i- \6 [7 @& j F$ H
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 }4 |/ N! w4 ^( a" j# ~ \industry standard.
. M/ u) w8 T4 M( |* t& ~1 J6 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ [ H+ B8 |+ i! i/ g; CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ G! M3 L! ~/ }# A6 jgood support if you have problems with your installation." V) G6 D& D/ ?# G
Tracking 202
, Q# o5 ~% \! @/ H& b2 D/ t1 MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. z! |: s V' G2 ] n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& U/ h; V2 P% \/ e
area.
) J3 V4 @9 r4 y2 Q+ dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, |5 m. f2 r) }5 p/ eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, y/ `( |+ |& n9 M. ~; [ ]interface, and their hosting.
4 E" g K. a7 _Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; d* h2 z) T$ p) G: V, X/ g
and targets which you are bidding on. Leaving this up to chance in order to save money could2 @7 @2 ^$ b* U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( ?/ |- I {- a+ Z* ?were using.# g. }) B7 ^: l
Choose An Offer. h; c- g+ i" p3 L% p" c c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' M8 f/ |# j5 F" x) R" ]; q
Lesson on Offer Selection
' r& j; M: h, R" f( J5 B, ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 o9 H) g/ q8 V/ V. F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 y, f9 a4 l( ^5 y% ]To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 B W# }+ W6 h8 o; U8 [& {LeadImpact as the traffic source.) h- h& Y5 V( ?$ v; c: j4 j3 U
Now the best way to learn how to put all of this together is to just get started. For some variation in# L5 h Z, u. r0 Q3 Q" l, o7 Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# V' O5 s* B! W/ c5 ?
campaign.& A: z& N0 u5 d6 v3 E; r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' F3 ?, O* y& V: p: @3 Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. P. W5 F: h# G; Z* w ~* Hthat all traffic is accepted.6 r; ^: Y* M. |) q" n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* I' r+ Y( C* a t9 O- B, C) {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) t4 e0 r* `- ~/ y/ u4 h7 r' Z
get creatives like banners or images specifically for the offer.
6 F- O; P/ p7 z d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 u/ G! b% G& f& v1 ?$ f6 JBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) E# |: W- x9 ]8 M6 O% \! U8 X" {
track my keywords. Without doing this, it isn't possible to see what's converting.7 _' p5 M$ V: _& L- v( x8 ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 {1 C* s7 N6 K* b1 \" u$ J6 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ V% U; K2 [# ]1 H3 S) RIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- `; Q4 N: T" U0 m4 R+ B% {bottom of the page:- `' F4 q2 b+ M5 u& b" P
Next, I have to cut and paste this pixel into my offer at Ads4Dough.# y$ l, G' g5 S' u% [4 j2 c
Click on the offer → pixels → Add a new pixel and this comes up:/ {1 K" M$ ~8 Q0 u$ M5 t
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 ]4 M" O0 S/ K( s3 ]2 k3 u
from your software into the box that says 'Enter URL of image to load'.( G) j( l7 M8 {' h" `; G0 e
Once you do this, it should look like this:
/ \* H9 \! g1 z8 n/ S' W0 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& ]! Y/ t I+ g' v/ \Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
|4 I1 v! \ v1 T/ }Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either E9 U5 ]4 B1 W9 x$ P
Prosper or CPVLab.1 x3 w8 ]/ B: P& {
# t X; q9 w7 t- O+ j) P |
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发表于 2012-12-27 18:47:17
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