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PPV GUIDE [PPV新手入门][28页]
7 T2 x$ y4 \5 A1 N) Y详细的请下载电子书！$ h, o4 ?: w- w4 {
, {" F) W. C ~/ ^8 K
; h, k( Z2 y0 F4 ^. r% yNewbie Guide
: C6 t' ~5 { m/ b* z$ XPPVPlaybook.com
* @ O3 D- Y9 ?6 X2 _; cTracy Shaffer) }+ i7 @# T+ N7 U* c/ s
David Ford% h; s7 l X9 E% V( l1 L( E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# m4 v5 q- H+ }' I( P
Getting Your Mind Right to Start Affiliate Marketing
6 K& F, N2 j6 I1 u& X8 dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" r* O5 u) p: W! U/ {0 yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ @4 r" C" c; a2 J, \+ vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" o9 I# |$ d6 U5 I0 ^with any success, these claims are laughable and far from the truth. q/ m' T+ ^* v8 Y$ R6 {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 h1 ?" C& l3 N/ l1 [flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 N/ T, N9 v6 v, |; M$ T" D8 Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 P0 m( Y" x* I4 `) Z. X- Doverhead.
$ O) }% x; m* q! C$ H1 W+ e$ nThe winners in this business are the ones with persistence when nothing works, who know there's
) {0 `0 L ~0 p1 E Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 r5 d o" K6 {" i$ d" fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can1 @# y1 k4 V$ I& H: T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 m l% c$ a+ p$ o" S3 {. `Most of these things happen suddenly and without warning, and they all contribute to the amazing2 O8 `# a$ k1 E) ~* u+ f( o
learning experience available to anyone with a few hundred bucks and the ability to open an
9 o5 J7 ?0 G5 m) Badvertising account.( p: C# `8 ?2 _4 A, ?! ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% c' b: O+ [! A9 ^; d7 f7 q& ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! \0 Z# k0 c W% \5 |; R9 X2 O' K/ C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 b, J8 v+ q- M& L0 ^$ D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& f, Y7 w( i F8 s% W' zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) }( c S0 T) V9 n) v1 u2 Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& t" u n$ O4 O+ Dstarted building.
y: s& L$ f1 l) hThings you need to get started:- T+ t8 b0 `2 B) F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) \. F1 o4 e- o, Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' X& I' _, F b( w" c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- [& j" i+ S% F5 ]) A) ]& i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 Y$ m6 N" [; Y- @8 lThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 _/ O& b0 X1 o( `5 vwith PPV.
6 l& N; }7 G$ Q6 E& {8 @Basic Getting Started Definitions
6 m5 \% X( d5 g$ j$ CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& J2 }* v! ~( O) U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 b, [5 V0 t* ^5 k& H8 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ Q1 D- R; n! A, X. O/ |. Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. p( R2 I: i% h* M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 o* s( @7 W1 v: l8 ?* m7 e! Preceives a commission on that product. An example would be the Amazon.com Associates program,2 | w" j- w' k& g
Comission Junction or Clickbank.
. E- m: ?" m! `1 @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: D% f+ E) x5 f
an action like filling out a form, submitting their email address, signing up for a service or sometimes: s$ E8 a& K' A1 ^% Y
buying a product. An example would be Ads4Dough or Neverblue.
E* @# _- W# Y1 `. B+ o- TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 k) \3 L+ I7 z1 S" o: B
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 M! G+ R. S8 K& c3 V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 n1 z! a+ _+ v$ O! R8 V% x" M
right from the start can really help you.9 j# N8 W. K# o- i. s
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! d; @( l5 s) I- P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" G7 ]6 V1 `* h, b0 I( g
view, starting anywhere from .01 or .015.% k V# n p8 H8 p
In order to use this type of internet traffic, the affiliate can sign up with a number of different, j( k( n0 A' I* s c- `3 l5 R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, v7 y: [, k# n. i/ _9 X+ w
MediaTraffic, and AdOn Network.
# \7 |7 Z! S# iDon't popups get blocked by pop blocker software?
: C1 f0 V" z/ [1 ]) a6 Q; UNo. Popups are served in a new browser window as if the visitor had opened the new window6 r7 `* Q9 B4 W- A8 e) n
themselves., g3 L7 u) Q3 E2 G0 A( ?/ b! S
How many popups get served to the visitor?
' [5 E9 x8 k9 iThe number of popups served varies depending on the PPV network. Some pop more frequently
2 v+ @3 \; J1 w5 V" W9 R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by Y9 x8 v! A, N+ U, r: Y$ ]
serving this kind of advertising, so they have to toe the line between keeping their software
0 C; f3 k0 k6 K! J/ T m! M, Zdownloaded and still making a profit.8 o, Z" T4 `) a4 n! W$ A
Isn't this type of software bad? Why would anyone keep it on their computer?
3 y' f% T/ ^6 |# \4 `( eNo, this type of software doesn't harm the user's computer.& ~$ |" ? p) u! |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, T" k, Y: O+ J" b2 {0 W$ }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 U( Y+ M; }* p$ ?8 o! u1 s+ J5 ~ ythat they can continue to have access to the incentive." t6 {+ Q/ S8 e8 d$ o$ v6 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. T; x) z2 P8 y, `% I u. |" ^* z& m' _
How to Get Accepted into a CPA Network+ y J6 V0 ?& {* @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 n _ q9 U) a
to start looking for networks is Offervault which lists offers and lets you compare payouts across
# p& s6 f5 Q. U3 Z3 o, z! Gdifferent networks.* b- s+ Z5 l9 a v5 z' a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# B* \# I( B; Y }
application and be as specific as possible about your promotion methods. Usually some time after% f3 ^) [8 b$ ]' d7 B9 X
receiving your application, the company will call to interview you. The phone interview is a critical
/ D! l8 ^7 |2 r3 Z4 l* X2 j' J# Xpart of the application process, and most networks will deny your application outright if they can't get# j, t" S6 a4 A c \+ r7 w
you on the phone.
9 _3 d4 t/ z+ l0 o; `3 D8 XOften, the person who does your phone interview will actually become your affiliate manager after) g$ b, I3 _' e) f& ]* G2 c6 ~9 f' b
you get accepted, so it's a good time to put your best food forward.
) z8 U, G0 ?% v5 `# w3 g9 j2 Y0 VYou might not relish at the idea of someone grilling you about your internet marketing methods over
: _5 h8 o. L+ ]+ Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:. `! u" z: F: D9 V
What methods do you use to market offers?, B0 J. Y6 o# p) \
Do you already have a website you will be using?) C2 O4 K& j8 Y
How much is your advertising budget?
8 c* W$ D# |/ M0 r# u9 `What other networks are you a member of?
( }0 p4 F% q% }( v; QWho are your affiliate managers at these networks?2 Q+ i* k6 R. |. @; D
Do you use social media (Facebook, twitter, etc.) to market offers?3 z& T$ T/ {$ J6 w! _3 M3 f) i# r; a7 G
How much traffic can you drive? W0 W- g' `( Y0 k
Do you have a personal recommendation from anyone who is already a member?3 v/ H. a* L9 A7 A" N
Once you provide satisfactory answers to these questions, the network will approve or deny your: ^/ ]" a# q3 |
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ c. b4 U9 o- q0 Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate$ \ U g- f9 ~' I6 @
for the network can be helpful.
0 l& W7 b" M& W' U0 y" K+ G7 c/ f1 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, ?" B' t5 ?' M9 z8 z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& P& n0 O# }+ B. U# i- u# _; x9 e- {) iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- ?# S4 y. H. k2 @' x. ^3 Q
people can open a lot of doors as far as networks are concerned.: S+ @" b I' l: t$ m) I! E y3 F
After You Join a CPA Network
3 z) f6 M" _/ {2 D$ s0 v1 s- H; vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 L9 R/ ] y4 R$ Land make an attempt to get to know them a little bit./ c: Z- D& E' C- F: o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" o7 M/ ? q6 I$ t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# J6 z- Y- C1 G2 A ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 r1 G$ l4 \0 b' i8 x, e) N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& q- w; L* i" ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% {, t$ J: z: V" q! Temail.
) p2 L Z6 ~% @& l9 W; tFor more helpful info about dealing with affiliate managers, check out:" A3 a# Y* M: m) {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 R& W) e( m% {$ n2 j4 B0 Z" L
http://www.mrgreen.am/affiliate- ... iate-managers-want// ^2 @: ^7 W0 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 b' [( n. l- B; S+ DSet Up Web Hosting
/ _( N3 \ b ^. WGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 v8 ?& t! |/ D/ W
about internet hosting. In general, you get what you pay for with hosting. When you use a shared H' U0 o, q) g* ?( ~2 s) k: b
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 M! m) s6 K, ~( @& o$ awhoever else is on the same server as you.
! Z$ b9 S# F6 P8 W& E; sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% P' L0 \5 l$ }, u, W" k5 d
enough that the visitor can't close the window before your pop up is even shown. You have about 3( c2 S5 C9 }1 t" z6 X8 u0 u8 F9 d! j
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( P" M5 @2 i5 `' fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a u. z {2 V. H* @9 M
house full of roommates (hosting customers).
$ P$ Q: m T0 `In shared hosting, this is like having roommates where everyone has no specific designated area inside
% e, R# J& n: j0 c$ J+ K8 n& n# Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) O O( e5 n, S8 H: @/ d" K
fit.
& A N0 W8 ^3 ?% nSay your roommate brings home a large turkey. They will then take up more of the refrigerator than& x6 Z- a( ~! m. h
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. X- B8 ]; D( {* O* D
their food. Everyone else's food in the house has less space to take advantage of.
. o. M; Z0 u4 c$ Y* |If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 ~1 _# E1 q: n, H5 ]
any type of hosting this is a bad thing, and especially while running PPV traffic.
; c4 t5 b- i! C/ s7 `In the case of a virtual private server (VPS), everyone in the house has their own designated space! m* |1 Z0 C% i& j) v# K$ t
inside the fridge to put their food, and other roommates can't come into that space. The server is) ^: m8 o' P4 `
partitioned, so that each customer can only use a specific amount of resources at any given time.$ D- J" t2 \, S6 l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' V" v: T* y# H8 l9 [% `
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 M$ S* l: F- [: {' Z- ], c# W( \traffic, faster.
+ U7 b1 o% E0 m2 vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% D+ u9 V, z/ tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is N! u/ u: E- J% Q! X% a
here:
' i( @3 \! P# z1 }! F6 [4 m/ uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, C/ D- [5 k" ^& Y' n" n: kVPS&highlight=hosting
) h5 }1 O" t- [6 |% nDedicated-Hosting-vs Shared-Hosting/ ~* M5 S4 q, f6 [3 E# D$ K* X
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% [* |" ^& |- o/ S! w5 i/ r9 k8 j OHosting...Your-thoughts
E, U* D' F5 I& y1 r5 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. v( B3 l* }6 i
Hosting Providers for PPV7 H: U$ m7 P1 z% M$ C1 L. H3 L
Beyond Hosting, y) [( w# r! G' j7 N
http://beyondhosting.net/
' L9 A8 @3 y* Q6 L: }% C6 i$ fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 t* Q$ P6 j: t2 N5 ?3 z5 h9 Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% w# @$ E$ n; n( f4 {
direct linking with PPV. Also, these guys provide great support.
* W: U H( B6 d8 MProsper202 Optimized Hosting# [! o9 o) w2 Z0 K( k) b, P1 |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ D4 [1 p$ J; F/ J5 ]CPVLab Optimized Hosting
6 Z+ m% F9 J6 ?& a7 `( T- }http://beyondhosting.net/CPVLab-Hosting/7 Z4 N! E" l P( O) e2 ^6 k
Domain Names for PPV
& E0 D9 X! Z' l- D; \Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' M8 }9 W3 |% d7 z' I* c+ b. h
where you're going to host your tracking software and your landing pages if you decide to make them.
! s2 z- Z1 g3 v. j. D% Z& G9 vOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ x/ E1 ~3 G" H, w& Pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 B5 s* i+ E7 v9 V- p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) c/ _/ d3 `. f u% B/ Dterm or build a whole website.
, R" i( @* `* c7 o) U3 G nAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 \- e; r( k* K2 D* b ^
tracking software on your domain. This is really important, because it is necessary to track your
- j7 o5 K* j3 t- Kconversions down to keyword level so that you can optimize your campaigns. Without proper
8 ~8 \& O: [2 Xtracking, it is impossible to know what is working and what isn't.
2 I" ~$ s2 j; r, v: uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 }4 L7 R; N" P) }" K h/ q4 h: ?
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" c; [: S0 P* Q: W& l" EProsper202
7 [ g5 g- |# r1 T6 f" N5 ?- Whttp://prosper.tracking202.com/apps/& d: | s) x5 B5 g( i9 H$ R& n- H
CPV Lab
$ _, m0 C1 |- d9 J$ K' E2 Y1 shttp://cpvlab.com/! ~/ E4 h t% }
CPVLab Help Videos
/ o( @% u6 K2 nhttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ y1 D/ W: O+ U' [( nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 H0 @- ]& l9 d& Q+ s! C
industry standard.8 v: E( w# W) U3 K% \! D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 M p( W& d% r0 U0 tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% Z/ f+ ^& H$ R" B3 f3 Q
good support if you have problems with your installation.9 S& }) s+ P$ N, a5 W8 n& f. `2 d+ X
Tracking 202
# t7 w. P+ |0 C! f2 o3 M0 B; W/ gTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; q" e. i* [/ F4 ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: O" f" S b) l7 E' H$ ]
area.
/ e9 C% P3 s8 v' n- A5 ^7 uIf you choose this option, keep in mind that your tracking software, one of the most important parts of, X+ E! U1 Q# |( W; z8 {3 g
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' R( ]( l) M* A# Z5 A( i. f3 y5 \interface, and their hosting.( y' V& }8 x# Z; J, J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( e) S" e8 C+ q' z. R1 qand targets which you are bidding on. Leaving this up to chance in order to save money could4 i; Q; z1 d! i* i1 d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, u/ \2 W& q% K. y+ w7 F
were using.
3 n8 z( @0 O6 K# B3 |+ ^Choose An Offer$ |0 t M! v( L( S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& h2 H( y& }/ X
Lesson on Offer Selection
& ?+ O) f8 S# D( s7 f( {; mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) _8 C& _ T4 n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' V4 @8 Q, c/ i4 ^7 ?% G c1 MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# Q; i7 |) p; G, ], @, U) V
LeadImpact as the traffic source.5 ?" |4 i" d8 N: y
Now the best way to learn how to put all of this together is to just get started. For some variation in
! S- k. Q7 h+ Gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ C- E6 D; D: ]! v: Mcampaign.& }: M) Z7 n/ {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. K6 C4 c, r5 J* F, V8 ^) G' w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 t+ d" n, f# O) P! \- kthat all traffic is accepted.
+ o6 Z( ~, u( i9 _7 F# ? r8 yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 e3 H: e, [8 Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& F" T" i0 N# V# u! ~- ~8 j/ H3 h u
get creatives like banners or images specifically for the offer.
8 D3 D2 E5 u' B+ G+ o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 N3 L( Y: s' S G- I! j, U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 \3 i5 y; d( Y4 Z- Ftrack my keywords. Without doing this, it isn't possible to see what's converting.
( ?* B# S+ J# k& e4 F$ i6 i8 TIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- F$ J4 q, j* i# L' L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- y: {2 G0 ]& i5 y! X9 C& q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! l3 T. z& |+ A- e8 j2 _1 ?
bottom of the page:
% C m2 V% c" Q1 SNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# T5 r/ T: Q* rClick on the offer → pixels → Add a new pixel and this comes up:( c: {* ^+ z) K7 ^% y0 y( N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 @# a a& B b, J- v8 k' Nfrom your software into the box that says 'Enter URL of image to load'.
# p' F; I4 \/ V0 Z) YOnce you do this, it should look like this:
3 p% N% D& S8 k$ E* u* j8 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ _8 L. a: [" e+ @# N8 ^9 _% G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 V* v0 z/ n% b/ E* t. }+ |5 INow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( \7 F4 D! R) m8 t" `Prosper or CPVLab.
% \8 @2 ~" Q- W6 [6 s" S& B% \. E/ V: a8 Q- Q) a2 P
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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