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PPV GUIDE [PPV新手入门][28页]
& }! {& ]; Y: n详细的请下载电子书！
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8 m" W# L/ x: R% l
% N* J: a5 w W- @" b$ @( P0 aNewbie Guide& D4 y# \. P7 m) x/ i; o
PPVPlaybook.com
4 a. y2 z% D0 d. o+ G7 [Tracy Shaffer
* {: B2 `7 v3 c% K2 [5 v0 A& x1 GDavid Ford
+ U9 U/ @( m$ W+ J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" X1 _+ q6 A9 e) b- rGetting Your Mind Right to Start Affiliate Marketing7 i. |) @3 V5 A; ?- i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) R7 f7 W% [# b* k }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ m+ p& ]; C$ M1 X' b0 t: i S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' C, x2 a; G1 h9 w _: Hwith any success, these claims are laughable and far from the truth.$ Z; n9 H6 b; J6 J! D( b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 `. |1 p/ t9 r1 r1 K% Q+ E
flow management. The main benefits are the low barrier to entry compared to other businesses, and' }: e8 Q# R& \+ [6 s/ ]/ w0 w
the ability for a marketer to be a one person shop and make an incredible amount of money with low
- {. E/ D+ I$ moverhead., h6 S e$ D3 ]4 E& ?$ ]
The winners in this business are the ones with persistence when nothing works, who know there's! [- T2 s# `' _; k+ H$ ? C. Z: q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 M+ Z8 k& X4 s0 _' k% fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! e7 b0 F( `% v+ F& N( |3 m' P7 c$ e) O% Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 P6 T& V( ]# K! q' {
Most of these things happen suddenly and without warning, and they all contribute to the amazing' k# T5 `* E; F/ Z& s0 y& c) h
learning experience available to anyone with a few hundred bucks and the ability to open an7 a3 E4 J. D4 c& G0 |0 y) x
advertising account.4 S5 v% P& W, }* E7 _: a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. ]! X7 @- r0 R6 Y0 iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ w. X( E5 k4 m! E3 Z& Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ ~* t; X: p/ i4 E" n+ E7 K& \trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* U8 q3 a( S) B! S3 |' Y- [8 ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* O5 L( \' C0 r5 W d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 V& m9 g3 s4 E( J/ d( @started building.
9 w5 f4 {: e3 u Q2 u- oThings you need to get started:+ D& O; x7 Z7 i$ a5 m; J. h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 L/ f. ?- \2 A% Q, N; f T
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ l& e# X3 I; Q4 f. s3 r T" [
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; G8 O. e0 B2 t2 h# H: ^6 ]9 E7 v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 q+ g" {2 y5 n7 E5 h" y- g8 w9 PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 N2 [2 R+ F# o/ t* I
with PPV.. L1 F" S' h# K: f) u: ~
Basic Getting Started Definitions
$ Y Q( @5 ]7 E4 V+ s. p% vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, v2 w* D2 j! f4 j1 Q/ c. xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! Y, g' O$ w1 t- Y. {4 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 W6 i/ B9 [3 p' z9 P5 X: \
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, |& K3 |: O. p' R7 P6 ?1 k; |5 fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# [2 y9 a: j; q+ {* K p, _, R" }; kreceives a commission on that product. An example would be the Amazon.com Associates program,
, D& q& m+ k5 R; j+ }) }Comission Junction or Clickbank.5 j( k0 ^. p4 i) M2 M+ c- }/ t& F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% r+ k2 Z9 a# s9 {an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 R6 W2 n( L+ }* B, z8 bbuying a product. An example would be Ads4Dough or Neverblue./ X7 Y9 j4 k3 b
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 k0 }/ Y) \8 \# b" x! \% e6 haccount, getting the affiliate approved for offers, bumping payouts and just about everything else t) n$ l, r5 k6 }. V- I7 D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager/ w7 x1 G9 B( l' X9 I
right from the start can really help you.
8 Y$ K4 S3 K) I; g" {* U8 QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ T& B2 Q' o7 C3 iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; Y% ^- p ^8 R% ~' zview, starting anywhere from .01 or .015.
9 H$ D5 y& [- G) W' r5 ?/ XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' z! x* Z; V! I1 Y! \2 gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' I+ ~- Y ~- W0 J* T
MediaTraffic, and AdOn Network.1 T8 B* P3 I, M( Q. v: [
Don't popups get blocked by pop blocker software?: \2 J- T$ `% Q# W: a6 D4 d
No. Popups are served in a new browser window as if the visitor had opened the new window
% D) d* n5 z" v* gthemselves.8 P6 C& l4 L- U9 e& \9 I# V" J9 H
How many popups get served to the visitor?
* @6 g6 W+ G" F5 E' CThe number of popups served varies depending on the PPV network. Some pop more frequently
; |2 `$ U) R8 A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
U% j9 [7 Y3 m Q m1 Hserving this kind of advertising, so they have to toe the line between keeping their software" w, O" ^8 h6 Q- b0 \% N. C. Y
downloaded and still making a profit.3 B! p, t" J1 d
Isn't this type of software bad? Why would anyone keep it on their computer?
; w' \5 E N# \No, this type of software doesn't harm the user's computer.
8 [6 K3 [' @2 d5 u# |- }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* C$ a$ j9 ]/ {4 B% ~+ ]1 m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! \. Y1 ?. }7 K' Q* M4 |5 k* R# s% Rthat they can continue to have access to the incentive.
9 j3 \3 E- X, z+ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" I6 k' {8 J5 dHow to Get Accepted into a CPA Network
9 h- D8 K0 `( w, C" _+ P: y6 I; v- C3 N( lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; R2 J( _& S- Q- r/ A( U9 dto start looking for networks is Offervault which lists offers and lets you compare payouts across- ?( p2 b: Y4 x$ B8 Y5 ]0 x
different networks.
0 l7 g! T$ r6 |, |& AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; {& @, ]- U* Q% \7 xapplication and be as specific as possible about your promotion methods. Usually some time after
9 Z. D1 J: ?: q& [* O! G1 S# c/ B6 Wreceiving your application, the company will call to interview you. The phone interview is a critical
2 }% Y, F/ \; W: ~+ Z8 Q7 Q. s* \part of the application process, and most networks will deny your application outright if they can't get$ m0 P4 L7 s* o% ?( m2 J
you on the phone.
+ a& d, H1 h: X9 IOften, the person who does your phone interview will actually become your affiliate manager after% d/ \: D" R& W8 x% w8 b8 X
you get accepted, so it's a good time to put your best food forward.0 I1 @7 \- }% t" O P- B7 Y
You might not relish at the idea of someone grilling you about your internet marketing methods over4 @/ K! Q# \/ ?1 ]: ?" |8 ~9 O" M
the phone, but trust me, this part is critical. Have answers in mind for the questions:
9 z) O: d+ @' }1 t5 DWhat methods do you use to market offers?
& w0 R3 B) |! O/ g- sDo you already have a website you will be using?% v+ N: e* Z) L) x$ j" l" t
How much is your advertising budget?! E- f" J, h: R2 |/ V: K _
What other networks are you a member of?
6 s5 l7 f6 z/ RWho are your affiliate managers at these networks?
# T) }5 v; v8 T" LDo you use social media (Facebook, twitter, etc.) to market offers?7 z1 K2 Z; X. W5 E
How much traffic can you drive?; _# x, _, K$ W/ R* E! N( ~. X
Do you have a personal recommendation from anyone who is already a member?7 v5 c2 k0 I. z4 K ^& L/ k
Once you provide satisfactory answers to these questions, the network will approve or deny your
$ M. ]9 F- ]4 v. C' A& oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 ~6 p# Y) |0 m8 X3 O# k, q8 f4 Q4 C
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& C$ [3 b' i2 C8 q0 |for the network can be helpful.4 H o1 \) O/ y4 \. k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ t+ H7 \6 `4 h7 C% b( I& f
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 y" a1 u2 F3 ]6 F6 m5 Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 R2 [4 w9 a6 f: J2 U
people can open a lot of doors as far as networks are concerned.& \- V- |" c |$ |+ o
After You Join a CPA Network+ l/ F* Q0 ]7 d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* S0 K' I0 g% E/ w+ ]and make an attempt to get to know them a little bit.9 Q$ G& Y$ Z# b0 j y" L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ k* C: T% F; M) i; wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
# a! Q, M$ c0 y: d4 h& w' q# ?: `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. X9 P' a8 X/ t( G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ i1 ~8 c- l8 e0 Z/ z/ G! N5 a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! ~# }/ ~( L: u) b+ T+ Nemail.
1 |" v+ L$ L! E; s. G7 C- uFor more helpful info about dealing with affiliate managers, check out:' I& e$ C2 S2 l" X% l/ Q j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 t7 s+ S8 \9 X' X- G! t9 g# Whttp://www.mrgreen.am/affiliate- ... iate-managers-want/% Q* [' f# n, W) m4 H5 U3 \3 E, n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" N& Q0 T: H6 E# CSet Up Web Hosting
4 p0 R7 m7 t0 Q9 c0 ]& yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- W9 V5 A3 a }! c0 R# Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" ~- ~4 {" z4 n6 ]6 C. l/ i, H9 |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; B z( ~* H1 N3 W% Lwhoever else is on the same server as you.
: [ o9 Z/ \& Y3 q6 BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 I. Y7 H9 t2 Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
; [3 w1 L) d; k( n7 X6 r+ Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 j: r1 m$ U" }% j& K7 a
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ l( p- N) y& G9 o: U Whouse full of roommates (hosting customers).
3 s2 M! x" W- a2 G0 xIn shared hosting, this is like having roommates where everyone has no specific designated area inside
# p. e, U% C$ {$ e) o. T# nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will: l. @; Q' Z# y8 C4 c
fit.
6 U- ]1 f: r! W6 @ d* R: |7 mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than! F% y: O6 ^7 t8 y# G/ r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( p. i. Q# H9 G( @their food. Everyone else's food in the house has less space to take advantage of.) a: U0 ]2 y: L y: X( K. I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 I9 k1 e( @0 C+ d) Kany type of hosting this is a bad thing, and especially while running PPV traffic.
2 G5 \- p1 o" O2 ~+ WIn the case of a virtual private server (VPS), everyone in the house has their own designated space5 j9 S( ~3 p% c/ j6 i
inside the fridge to put their food, and other roommates can't come into that space. The server is3 n- q0 _7 l0 ?: t
partitioned, so that each customer can only use a specific amount of resources at any given time.
( c4 ~4 P3 T0 v3 N$ p( OA dedicated server would be like having the whole fridge to yourself. All of the server's resources
* r4 G+ ]2 o& l' I. l" lbelong to you and no one else can use up those resources. This makes it possible to serve much more" f% N& ]5 d# q( V3 @ n
traffic, faster.; d$ n* e4 K% f' @1 M: {1 m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 Y1 I; j9 z' P: c0 WAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& n) Y) `1 U( J% c8 Y& M6 y- \here:
3 C' ~- x$ `% K, A" i* qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, k) l# |: ]# }0 q$ }4 q: v
VPS&highlight=hosting
9 F7 l9 `/ F( U9 H& s% r- FDedicated-Hosting-vs Shared-Hosting
! ]! \6 d) A" [/ R; J4 V5 phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 h" [' @' _+ _/ Z
Hosting...Your-thoughts
: a- z) y9 n3 ~; R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 ^7 B0 r/ x( N0 z: p2 Q- r: s0 ?Hosting Providers for PPV- Z2 v6 J# x0 P5 k
Beyond Hosting p5 f5 Q5 ~0 @
http://beyondhosting.net/# |) r3 ~ N4 A. x# O3 @
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ b- h- N: |- v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. v( P/ Z m! k7 N$ K' xdirect linking with PPV. Also, these guys provide great support.
9 c; {1 \; D$ C" ?% cProsper202 Optimized Hosting
% [1 E! S/ S% w: hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 X* y T n" s$ Z/ w9 H9 T* A
CPVLab Optimized Hosting" z3 z' b, @0 ^( L5 p
http://beyondhosting.net/CPVLab-Hosting/
/ q$ d1 w# S1 p1 _! C2 ]Domain Names for PPV
" z" ? \7 Q; T+ M! t% vOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; A+ y: r0 A4 j. C* ~
where you're going to host your tracking software and your landing pages if you decide to make them.$ j: r& h8 t- D) b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 k& _( k) }8 r! n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% E6 R, w9 n( I! a.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& X) U( u8 D$ u& g- _
term or build a whole website.
8 v- ~4 t) ?/ W7 |0 [) }( t: g0 PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install2 n/ z1 _/ m$ C0 C% ~1 s& e
tracking software on your domain. This is really important, because it is necessary to track your
% z, V. Z' Z" k4 U: Cconversions down to keyword level so that you can optimize your campaigns. Without proper
. B7 e, G+ s9 O( x( utracking, it is impossible to know what is working and what isn't.# S* E/ z# t) G
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; c; D& p9 B' I( e ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% n- g7 i: g4 ?) I3 AProsper202
. `# Y" R& w$ N) khttp://prosper.tracking202.com/apps/4 C% \- @; ~1 K( b. }* Z# g9 Y
CPV Lab
! V2 m5 G7 a3 T {2 ?6 [ [# O5 whttp://cpvlab.com/ c. |. h3 Y! Z4 k- E0 b+ y5 H
CPVLab Help Videos2 T! r; }$ X$ }4 h4 C1 Y1 ]
http://ppvlab.com/oweiw/oiurw/vdm.htm+ T4 C. z0 ]. H8 d" O' G2 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 ~9 \1 p" u& ]& u8 g5 B4 E0 |
industry standard.
5 c( o p/ ^+ Y' H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, E! V1 N* G4 E" D4 h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 ^' c9 E6 p9 d. S; ~1 kgood support if you have problems with your installation.) v' l6 Q$ ?; {# I. L: u% U" G
Tracking 202* j, o2 z$ E* }1 }" o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# Q. Q# m2 F& }, j$ [6 p t2 ~$ L% ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' G w9 u8 I: a! p
area.% ?1 K9 p" p/ T) ?. [4 k
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( S( l- B! ?- E, h/ j3 e8 lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& `$ ]7 M- p2 k7 ginterface, and their hosting.
% O3 L8 R( K# aAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords' R R- \+ D9 j. J l1 b
and targets which you are bidding on. Leaving this up to chance in order to save money could% ]" y; `: r( |- \- U4 x; x
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) _0 ?! e$ l) p Twere using.
) w6 j {; c4 }1 h+ ?; P. z, yChoose An Offer- v$ Q1 T/ g. F: T; c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* R% g& L* X( `1 d/ `Lesson on Offer Selection: `1 Q( W" f4 @+ p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) d7 i7 k7 B6 B4 l$ {/ J+ PIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." y# s4 Q: V! Q9 R6 X# J2 y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) l; x, C' _5 wLeadImpact as the traffic source.
" A' y! p: a* x& U* v! _Now the best way to learn how to put all of this together is to just get started. For some variation in5 m+ V3 w9 g- P3 s7 c
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
?7 z, k/ M4 x# l d1 Kcampaign./ R/ T e- }( s. u( M$ `3 v1 q. h4 D
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 ]% h; Y. N9 a, j1 G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ R% c6 `/ x8 \* f
that all traffic is accepted.+ {* Z; r* R, }5 I% z5 T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., j( W! ]& Y* g% w5 A3 U9 `5 K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 }+ l) Y# w' Z. R1 Bget creatives like banners or images specifically for the offer.# y7 c$ t0 X* p4 V* ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( P# b' d& S+ T" C0 j/ SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' a7 _0 \9 n3 ]0 Y7 x& l+ D! T
track my keywords. Without doing this, it isn't possible to see what's converting.
& Y) p6 F+ Z+ n7 w5 d( f5 \. @# NIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 E4 E6 b5 t0 b7 {0 p; p6 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ V" x* [" G% P) `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( e" R$ M! N. y, s% H. ~+ b
bottom of the page:
0 i7 U6 x, ]7 r; b/ U, L7 d7 X2 @+ ANext, I have to cut and paste this pixel into my offer at Ads4Dough.. ?& ?% A2 l! S9 y3 `$ ]. `
Click on the offer → pixels → Add a new pixel and this comes up:/ f/ I- E! ^" z% ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! l# Q# z3 J l
from your software into the box that says 'Enter URL of image to load'.
! z' p# T9 V* c: B' QOnce you do this, it should look like this:
& Z2 b! G9 r" Q! m7 W# Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 s) L5 M6 |: `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: X$ O+ h% j( L8 I% MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& i" Q3 U8 G; o
Prosper or CPVLab. x* `" ^6 j. P! H3 z, m6 |
0 j& ~% q6 y# ]- }% g
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
