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PPV GUIDE [PPV新手入门][28页]- f! ^9 V' o5 J- s3 R$ A5 ^5 n: d
详细的请下载电子书！
& S' m* @1 }0 @$ t9 |, w- A/ X7 [7 l% [8 v
8 P1 M5 e9 F9 r3 E2 ZNewbie Guide, Y; E0 ]- S8 O! A9 y& o7 L7 v! t# ~& o
PPVPlaybook.com, j5 g; \1 l: q
Tracy Shaffer# t( x4 `) ^( ~9 Q6 X% d
David Ford
% p, O; l" F" F" {0 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 r( V9 g7 c3 y3 K& ?Getting Your Mind Right to Start Affiliate Marketing
8 s6 {$ j0 b7 I( L+ ^. dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 h5 D, `7 \6 y! Y* n6 ^- ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' }# t6 i' N9 u, l) yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# s2 P, E& l5 f2 U8 Zwith any success, these claims are laughable and far from the truth.+ Y1 x" N$ R# m; h M& ?. I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ Z) B9 w0 d3 ^9 P+ c. O9 L0 Qflow management. The main benefits are the low barrier to entry compared to other businesses, and9 Q% w- _. `1 ?+ G
the ability for a marketer to be a one person shop and make an incredible amount of money with low# E7 [: i& k$ p$ T( b
overhead.2 u$ H3 K: Y# i) a0 M3 `
The winners in this business are the ones with persistence when nothing works, who know there's
& t0 K% s) u- @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' }& e% u% K( Z' G! h; LThe cold hard reality is this: virtually everything in the space is changeable, what worked today can* y5 b% z5 W: a8 A& C% L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! R/ i) s% [6 T9 \
Most of these things happen suddenly and without warning, and they all contribute to the amazing# k8 v2 J' s; R
learning experience available to anyone with a few hundred bucks and the ability to open an! J+ d6 ?! e# @7 m( _
advertising account.
$ K, J- V+ r" S: {Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 X b, n4 `- {4 d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 r* E. ~6 }& n2 E) K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, @/ O$ V5 S/ w9 k6 N1 c1 \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ M( d' x& J* Q) `* ^% D$ i! nWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 v& \) c2 c. ?4 a3 v7 L
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 l% W+ H3 ?; Z/ O9 {- F/ tstarted building.
( X+ [6 S4 V& c: P( ^5 NThings you need to get started:
1 ~. J" }" r) k4 C$ n2 ]. L( A- N& G1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 a/ k; u6 H" U, [% k1 D9 J4 V y1 v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- w( t6 d, y/ J- m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 W2 }5 `* u" F) X1 Q& m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* \. Z3 p0 j+ _4 W2 ~7 K0 o. ` V( O6 w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" t k3 q0 k+ p3 Q
with PPV.
8 X; K& S' I. Z; `5 _+ cBasic Getting Started Definitions
. z4 N, w4 o$ T( S* TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% H) _8 q- X$ I+ \6 [- `
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 d, S' ~' d7 u; k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ e, W1 p1 q' ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* g% A: @" f V/ L" l+ P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! A8 A# h: ]9 ~8 |
receives a commission on that product. An example would be the Amazon.com Associates program,: w/ D& N$ `* d" l0 M! W
Comission Junction or Clickbank." Z: M6 Q3 u' @ }- [: i# G- ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, O1 A- @* I+ ` E# A( @
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ k* b ]2 I+ z$ H
buying a product. An example would be Ads4Dough or Neverblue.
! |# Z4 F( ?) `: f0 XAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) ?7 `$ X" n" s) y) x% G6 ? r1 F
account, getting the affiliate approved for offers, bumping payouts and just about everything else% C, w; F: E/ S8 `/ r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. A% w! e7 v7 z: s6 J+ C, Jright from the start can really help you.
8 i) u' A1 R: VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ o# D/ O: s) n% V, n! P" ~* K
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ I7 Q7 C* h$ h, t. V: i- x0 ~4 ?view, starting anywhere from .01 or .015.
% R- P+ X3 q3 y# I8 h7 kIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 w2 ~' G3 G4 `9 c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( g, q. ] C. m6 c) Q/ s4 HMediaTraffic, and AdOn Network.
' S$ N+ V& U+ d$ M9 LDon't popups get blocked by pop blocker software?8 Y. K+ B9 l0 a" p# X, S0 q5 H2 ?' M# H
No. Popups are served in a new browser window as if the visitor had opened the new window
' V* s6 b- q: F, K6 }6 U @6 N0 mthemselves.
/ _. s& v1 c3 i5 a$ u yHow many popups get served to the visitor?5 s b$ ^5 h. A' f
The number of popups served varies depending on the PPV network. Some pop more frequently
# @2 H1 F# N1 Z/ {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 _/ y7 I- t/ J) f8 ^
serving this kind of advertising, so they have to toe the line between keeping their software
& n6 P( s. a/ c) X5 e3 s' e; j" W# [downloaded and still making a profit.
6 V7 Z9 a1 z( r, w; T) Z! wIsn't this type of software bad? Why would anyone keep it on their computer?. b, w% m7 Q: A, C8 N: t, Z5 F& N
No, this type of software doesn't harm the user's computer.- C8 \7 s2 Y4 T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. J3 x" N5 Z/ Y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: S# I: t% }/ z7 K* y! _
that they can continue to have access to the incentive.
: ]( M% Z- _) P* t. N+ W V o; X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. m0 q8 W8 s& }8 ]2 B. n
How to Get Accepted into a CPA Network0 E" i5 c! z3 L) a/ N
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 j4 t* e8 M+ w# R
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 _6 H6 D& M; ?0 f
different networks." Z* D: D$ U6 W6 L$ ]( [7 _- t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher), e. u0 o2 i% } O4 `
application and be as specific as possible about your promotion methods. Usually some time after
# ]0 H5 U: i! E* _/ ]" t6 xreceiving your application, the company will call to interview you. The phone interview is a critical4 L$ K9 }$ @" P# n+ X/ [3 h
part of the application process, and most networks will deny your application outright if they can't get
/ f8 u5 N7 D" c) Tyou on the phone.4 S, x5 k- \& H
Often, the person who does your phone interview will actually become your affiliate manager after* v! m3 H: r2 x0 {& ?: o
you get accepted, so it's a good time to put your best food forward.
! P+ |; f$ m: ^. F5 A# oYou might not relish at the idea of someone grilling you about your internet marketing methods over
; u8 y* `2 {+ z2 sthe phone, but trust me, this part is critical. Have answers in mind for the questions:4 D! E* o7 ], j, ^3 e2 p f
What methods do you use to market offers?
+ @& m7 z2 o! R' x ~3 U; LDo you already have a website you will be using?
0 Q# o* W$ G9 Q9 H( @How much is your advertising budget?
7 A# t- O. @2 A# e) ~What other networks are you a member of?8 t, S+ w9 u. C
Who are your affiliate managers at these networks?
: c( |9 ]0 U& g% @8 jDo you use social media (Facebook, twitter, etc.) to market offers?, K. U k8 Z+ q: H. b1 U( P, W' R
How much traffic can you drive?# K8 |0 q- @- ^( ~
Do you have a personal recommendation from anyone who is already a member?
9 H; ~; h9 K4 |9 O; O% ZOnce you provide satisfactory answers to these questions, the network will approve or deny your
% ]* z. D' c( ^, ^5 J! G) }+ H" Uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be: l0 B1 t; ^: q7 f& s0 G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 B- e' h. z# r4 Kfor the network can be helpful.
" Y9 g/ ?4 m3 _, L; X& {' m' HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& P) b7 I4 d2 I/ d3 y# U" p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 O% ^( \: ^% ]. A$ T4 N2 q6 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! a5 V d0 ~4 i: a/ ^: @
people can open a lot of doors as far as networks are concerned.# M, K8 [8 l! G5 x
After You Join a CPA Network
& ~( [# s5 }. t1 J. `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. f5 g6 o3 p! C0 A- Y4 x+ i
and make an attempt to get to know them a little bit.
: c7 j C. a3 n0 nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& G/ X o: [3 rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
, V9 O/ s: _' |5 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 V s9 @4 o" O. b' m: P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' j# i8 Z: g! [% s4 k8 L+ y0 Q) ^% e9 O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 ^3 P1 H3 P" a2 g
email.
" s5 X0 V, z! LFor more helpful info about dealing with affiliate managers, check out:
2 z# c+ S' ?* ]- |http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 n$ Q; z$ U5 e0 {: K' m- }http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 ]* E4 C9 `* ?; x9 s) f0 e0 n# M% O; I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: P0 ~5 n, ~% a% D# o" nSet Up Web Hosting9 C+ E/ \: i+ t2 A7 K5 r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# |- }- \1 Z& C, o9 T& v Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 m% V p# i$ t0 E. L$ W; y Q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; b7 Y& I' e: Q, O) I. D: bwhoever else is on the same server as you.
: }6 M" Q6 t* aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# a. _( x3 h, U: Z" T( `) v
enough that the visitor can't close the window before your pop up is even shown. You have about 3+ o4 j3 @7 ?7 Q6 ]/ e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 A, {. X" N! m; U/ H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
w, K) h- A' J3 F) n4 ^house full of roommates (hosting customers).% f7 w7 F7 v' {% P% q3 l- a, Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside
Z# ~' n% W9 n, [. E$ B8 Y, x1 tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will: Q* z* o! E8 F6 R ?% z* Y
fit.8 N+ H( {+ @3 ]8 H. j/ ?3 i- {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
|1 _+ U+ p( Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
. ~9 C1 k! C7 \( ~+ `their food. Everyone else's food in the house has less space to take advantage of.4 h4 i2 s7 i, o, ?7 [8 w3 J, f
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% |7 s* O: q0 c* t2 w1 C1 l
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 n4 a+ }9 D S# u! C8 j9 ^0 pIn the case of a virtual private server (VPS), everyone in the house has their own designated space# [. d8 W6 N& S9 s' n
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 F5 c4 d$ W% F zpartitioned, so that each customer can only use a specific amount of resources at any given time.$ u: G- B1 J3 B- z7 \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 V1 u' p# d0 p1 Tbelong to you and no one else can use up those resources. This makes it possible to serve much more
& s. g2 R* P Q; L7 Utraffic, faster.
! B, j) Z& m5 J$ V$ Q! q. W0 MAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 E& \( c0 Q: K& i/ u9 c1 _2 Z. Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ I$ j' G2 k9 [3 _
here:) n f* _6 u. I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 y8 ?4 b' {8 Y( ~" ZVPS&highlight=hosting
8 T) Q: _$ G+ t+ kDedicated-Hosting-vs Shared-Hosting/ D3 [0 ~' e6 b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; w. W# S! d7 ~" ^
Hosting...Your-thoughts0 a' C* p3 Z3 M* O/ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) ^1 k3 J; F1 J8 ?( vHosting Providers for PPV$ f7 T: ?: [. r8 U( E' J
Beyond Hosting
7 A$ z! y7 P6 \0 Zhttp://beyondhosting.net/
+ n }# g. c4 U" vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 I$ I% J# o2 E/ areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 f8 c) y" x$ Edirect linking with PPV. Also, these guys provide great support.2 N$ Y) Z6 y7 |5 Y
Prosper202 Optimized Hosting
! ?7 g) H. J3 R# t) K* hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! a9 ?, a9 B; I. Z' u
CPVLab Optimized Hosting
5 ^7 F" o! E: j) v2 Bhttp://beyondhosting.net/CPVLab-Hosting/) u! W* @+ b7 ?; u
Domain Names for PPV
+ G; r( e# m0 h1 ZOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 n' ]2 U6 b4 Q2 j O" C/ Swhere you're going to host your tracking software and your landing pages if you decide to make them.3 j4 W- T5 E4 S+ }) O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- T u1 g" a- c. Y, W
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# e* [+ `; v: E) F% M4 m5 V.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 ^ b# W4 q: {. H" _. b# aterm or build a whole website.' Z# Q/ `7 z: g7 z% q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. N! l5 a* L/ g: _6 ~3 }5 p ?tracking software on your domain. This is really important, because it is necessary to track your! \3 z2 k/ J; [6 W( k
conversions down to keyword level so that you can optimize your campaigns. Without proper! A" W5 p9 { i& p0 B; ^3 T
tracking, it is impossible to know what is working and what isn't.
, H2 m% S \! `( ?3 r, dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, A, D; o+ G* D; e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ [7 o4 k0 h1 }4 K
Prosper202+ i/ \/ @* T! ~7 M' X% q
http://prosper.tracking202.com/apps/
. s( r8 Q. b, y4 `0 I5 mCPV Lab
) _2 j' ^- Q$ Z# q k% E9 Uhttp://cpvlab.com/$ {' f: M$ v+ z) S4 l
CPVLab Help Videos; L, j N2 N" G7 @# `5 F
http://ppvlab.com/oweiw/oiurw/vdm.htm3 o4 E% f# S* Z' L: b% d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 S6 d; o8 K$ O* W) ^* i+ U
industry standard.
3 V6 ~5 H% z5 s3 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 a" t7 U7 B" i1 _9 T
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 a- b# I( O- I/ n/ d
good support if you have problems with your installation.$ Q; a6 ^5 z( F* }% P' X4 G
Tracking 202, q7 i6 z( i0 R4 ]- C2 g/ I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
g% ^2 J3 z; t; ~) ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( \# G- K4 M% \area.
5 S) w" Z3 G' X: |+ ~" SIf you choose this option, keep in mind that your tracking software, one of the most important parts of6 S( Q4 d, H8 d4 N! }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* R9 o% f- h7 B, Y( N! H, |2 ~
interface, and their hosting.
! a \% C8 D9 X4 Q; ?0 ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# V# a! l8 H# N$ {3 G
and targets which you are bidding on. Leaving this up to chance in order to save money could- {& D* ~; X' g' H; _
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. o9 | D: r5 `- L" r- Ywere using.7 x) i: h% A- I' l2 d
Choose An Offer
6 S g9 X( Z yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ Z7 j ]! n7 O7 T ?Lesson on Offer Selection
9 t8 T% J g4 z$ q) Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers% t8 y# A# y9 f8 R, W" n8 k" t- r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
/ [' ]- \& X3 {1 F" d5 hTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 p. E) M% d. L" ~8 b6 ?- K
LeadImpact as the traffic source.
) Z, ]; m4 r) W0 J( Y- LNow the best way to learn how to put all of this together is to just get started. For some variation in% u7 d* @# n* t5 m% F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! G& z9 W2 B* w; n# j3 _3 i0 n
campaign.$ \- }; N1 Z, e( [) f$ ?9 v) ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ T4 z! p Q# h* H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) J! @3 R6 U' y ^6 c* @
that all traffic is accepted." p0 B; h2 G1 n7 D F
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 O7 g" D8 b6 n; p* {- J! UThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
N7 | f9 A8 gget creatives like banners or images specifically for the offer.+ F4 y Z2 ]* w/ n& i" ?3 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 U/ J: |1 S0 ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ ^4 X7 |$ W; p; ]9 }track my keywords. Without doing this, it isn't possible to see what's converting.' o0 R+ i) z6 j5 o" h0 h
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 N( @. }9 s1 H. V4 i+ Q8 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 Q/ X% l6 w3 ^: V7 s7 |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ }) N c/ [' ^0 w8 Wbottom of the page:* I9 X9 J' `! _* _" e3 W
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ {+ f! R! h \( u8 I
Click on the offer → pixels → Add a new pixel and this comes up:
) W( u4 s6 ]* C) ?% y4 sMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ J8 K, S- y+ x
from your software into the box that says 'Enter URL of image to load'.! i& \; D9 v' p; j. @
Once you do this, it should look like this:
% |: F( K; P) X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 w$ P( f l5 j2 T
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 v5 `' V( ?: X$ }: \& ]2 u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) E. G: n& }6 y2 u$ u+ zProsper or CPVLab.
6 ]2 K3 a0 N* ^# q6 X
! ?7 b8 k: w( \3 `) z6 u |
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