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PPV GUIDE [PPV新手入门][28页]( L, T0 o- T+ l6 Q! ] k/ g+ L. m
详细的请下载电子书！& Z I& I4 R) o9 D6 H3 F
8 Q( O! T$ H" Z2 e y- I4 m
6 P# T# ]5 |2 @& e; INewbie Guide
0 v. M& h+ h9 D; e' TPPVPlaybook.com
" l1 j ]2 W1 O& ?/ ]Tracy Shaffer4 [) S! M. B- `
David Ford
* P2 u1 ~1 _- V4 a: G6 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- n1 I( x5 S1 ~/ d" c$ v: Q
Getting Your Mind Right to Start Affiliate Marketing
' P) k) U0 Z# p7 XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ e* _; c% d+ a, o Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 T" g6 o5 z' dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, r7 V7 d( i2 h) h5 c I) B
with any success, these claims are laughable and far from the truth.4 m* z( ^- G2 w, F, n$ b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 w7 P0 c: Y0 i* Y, p' I9 P' Pflow management. The main benefits are the low barrier to entry compared to other businesses, and! K- a/ z! a. V n; `4 a# p" `
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% o5 s$ n8 z1 r7 Z8 o* h- S* P0 Doverhead.: u2 F2 U1 n+ z. ^3 e1 _# z: ^
The winners in this business are the ones with persistence when nothing works, who know there's
/ ~ w5 w, q$ yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ d% I8 D; k' YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" I0 G V' b- B6 P9 `! Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. w- U3 k5 v0 h. y8 e4 Z9 f( Y8 NMost of these things happen suddenly and without warning, and they all contribute to the amazing1 D: h/ f, U% \( l# r
learning experience available to anyone with a few hundred bucks and the ability to open an
' J( g, E9 v0 E) f0 ]- l, {/ Xadvertising account.( `* y- L( H3 ?" ^, p) m' U
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 J2 r1 u* C/ W6 z1 u& U5 n% Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 h( Z c6 X5 l) F. y* K% l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ i! @7 D& M. \3 y9 btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' s4 Y) b& L" T1 o! |With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 t* i, f) P. p( Q' C1 xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
' |7 D% _0 p0 w. lstarted building.0 |. a; v1 A6 \; y, M- y
Things you need to get started:6 i& j5 o5 d2 v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 S; `& ?/ [* f/ g0 X- R# o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), {3 E; M. }# e" S; T! J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& T5 F2 |' K# a0 `# x( \8 B( c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 n+ e/ ^' T8 NThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 B9 f% H2 j' V( c2 [+ Jwith PPV.
4 T7 X" h& A' H7 yBasic Getting Started Definitions
9 x% \5 D: F. `1 yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 L, x9 ~) y/ v& taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( C5 q8 R& t3 g [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 q4 J/ ]! ^3 v) ^% t+ |
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' ]5 P* |* T5 m9 q7 BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ G6 L" h" A7 }( J: w
receives a commission on that product. An example would be the Amazon.com Associates program,% R( @9 T- j U# T5 H
Comission Junction or Clickbank.
$ ?- v9 e1 K N3 tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- k& S: E( I1 V1 E$ ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* W" n7 I# H& _' {8 Rbuying a product. An example would be Ads4Dough or Neverblue.; M5 W/ ?0 \! z( `, f+ p0 E6 g* V
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* }7 }( O% R3 H4 g3 x5 K, W
account, getting the affiliate approved for offers, bumping payouts and just about everything else, \6 h; W# b5 Q' Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 B2 M! `6 r+ V$ z$ H3 \3 r+ d$ Q
right from the start can really help you./ ^: F5 h/ [2 Y% w
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 p4 F; r! b! J3 I2 Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per( q; x6 k- g" ~6 `# l% b
view, starting anywhere from .01 or .015.
$ r6 C9 ^1 e; @" m8 uIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 |# u5 M4 @7 B1 p* F
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) m+ E8 E/ P0 d* ]; X. A$ x1 {* W
MediaTraffic, and AdOn Network.2 R5 b2 J: ]9 w7 z4 N7 {
Don't popups get blocked by pop blocker software?
+ ~% c; |% \2 `& D! Y2 TNo. Popups are served in a new browser window as if the visitor had opened the new window
) |. r8 ^) l+ Q' K5 h6 k' ^1 mthemselves.+ Y; r0 z- m6 w
How many popups get served to the visitor?
, Z$ O+ u9 l1 D, Z* |8 ?The number of popups served varies depending on the PPV network. Some pop more frequently
0 F! h: o6 O8 E/ x3 A0 W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: v2 u! y# j/ t* y k
serving this kind of advertising, so they have to toe the line between keeping their software; f- l- a5 z; o. G0 I m2 E% ?8 T: e
downloaded and still making a profit.
k, M8 H7 i) r' x5 Q" zIsn't this type of software bad? Why would anyone keep it on their computer?
* r4 D& f& g, |& CNo, this type of software doesn't harm the user's computer.
+ P: V( G/ Z" Z0 R) BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, Y; i4 t: p" D7 {3 k+ Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 p% q2 ~2 D& v4 U$ i k) g4 J4 I4 ythat they can continue to have access to the incentive.$ o2 U0 O9 x# V( N. i U4 D' \- E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; T: J/ d. G, H( U) HHow to Get Accepted into a CPA Network5 W* P: ]' l3 y3 H2 |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* s2 Z$ Q. [3 f; `# d$ m, q
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 F5 J/ y8 }; ^$ j, y* t q: t0 Z
different networks.
( ^- Q* r! o" N' {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): V ] i$ H$ l# Z$ M
application and be as specific as possible about your promotion methods. Usually some time after5 j7 L- S$ m7 M I
receiving your application, the company will call to interview you. The phone interview is a critical9 }2 i9 C. G; g
part of the application process, and most networks will deny your application outright if they can't get& ?& D( I8 E- w; T$ J
you on the phone.! o1 r5 ?! e% I# t8 W
Often, the person who does your phone interview will actually become your affiliate manager after
1 P5 r! V. Q8 t* x% u8 v* Hyou get accepted, so it's a good time to put your best food forward.
/ Y* m# F( g$ WYou might not relish at the idea of someone grilling you about your internet marketing methods over
5 C2 e: q6 g: G+ e- P- q/ Kthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 T. r( q7 ~& q! d2 d/ k, U
What methods do you use to market offers?" |8 w J: N+ r: N/ K
Do you already have a website you will be using?
. C' M* u8 @8 D1 \! f3 OHow much is your advertising budget?
, @* R0 c3 ]! f2 G; I% H& OWhat other networks are you a member of?
; C/ S: h- w2 zWho are your affiliate managers at these networks?. x6 l K* C4 A- q d
Do you use social media (Facebook, twitter, etc.) to market offers?
& i: b9 x2 t; f3 n; HHow much traffic can you drive?
7 x% H, V- |; V+ \. D+ LDo you have a personal recommendation from anyone who is already a member?
) c, K7 v h; }' y: b. l; aOnce you provide satisfactory answers to these questions, the network will approve or deny your
9 N+ U# _# z- ^& ]* v0 J6 U* Vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 X9 F" F# T8 |* l
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 b% S# f: D" U2 S3 [+ b: U
for the network can be helpful.
" G5 L5 Y# }7 K1 Y% f: s5 VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 u1 |1 m* K1 m4 M. T/ J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 n) n1 A, h! m( q" s" _9 powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ M- t# q& |; y1 M) f! H
people can open a lot of doors as far as networks are concerned.
7 S/ E7 r+ Q6 WAfter You Join a CPA Network+ B/ D) w! ]+ A: r" g7 B; A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ I4 T1 ]" L' V& |# i7 E# [
and make an attempt to get to know them a little bit.$ G0 Q/ k1 n; X3 p: w* h! F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% G9 M. w1 c0 A) P- @6 s' Hweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 Q/ a$ B8 u0 ~+ R( m: l" Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* e& X: M5 J A1 j# a- U* p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* y" c+ b/ W) Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. i; _6 r2 t! K- |+ q& d3 ^email.
6 |, b$ P. i F" p7 {; u! iFor more helpful info about dealing with affiliate managers, check out:
" C: J( g0 }9 M6 g3 F( `2 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 o& Q( Q% i- h: p4 O4 I( H/ v) Ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/% u' v2 h5 U9 B% E" m1 t0 S- g( K. Q6 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 q$ H' b/ v' e r& V
Set Up Web Hosting" I0 g% L8 d0 m0 X5 z7 r2 M
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, T7 r- j L% s( `. H3 y4 i* J
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 ^0 L, g2 m# ^( U' B' qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 L8 v- K) U: f
whoever else is on the same server as you.
* }( K" z& E' ?* _, J: vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
o/ }8 f+ ?5 W2 N- m fenough that the visitor can't close the window before your pop up is even shown. You have about 32 V3 k" B. y1 [9 d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& l1 g% Z3 d6 \% N1 F& ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ v4 I/ |2 Z, _6 F5 G: e
house full of roommates (hosting customers). r# B4 W$ V- o+ z
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 Y5 R; E* [4 \$ \2 c: o. z4 _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ h' d) n- }7 |: l; j6 h1 C% P1 r
fit.
+ R( @# M/ N2 z5 E0 H* z; aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 _' X) v( Z$ `% }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: W1 s$ S F7 |! I. T
their food. Everyone else's food in the house has less space to take advantage of.
4 p& B( a3 @! G2 g; W% XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 X- A" b3 `8 M4 w9 j5 Oany type of hosting this is a bad thing, and especially while running PPV traffic.
3 j! H; J6 L* w$ _( f4 dIn the case of a virtual private server (VPS), everyone in the house has their own designated space
! k& B9 j1 j" |" finside the fridge to put their food, and other roommates can't come into that space. The server is
1 b* V o# w2 Y7 t. Cpartitioned, so that each customer can only use a specific amount of resources at any given time.: A2 X6 K7 G' c8 c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ Z6 I2 L; x) }7 A8 t
belong to you and no one else can use up those resources. This makes it possible to serve much more
; J2 g. ~" T6 M. k7 ltraffic, faster.
+ ?, e) g5 q1 M3 Z4 t2 ^- wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 \, Z! C, M: b- S aAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* x; v5 f3 \7 N% @# V' q/ l- q9 \here:
2 r; n3 O M# B5 H/ Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 j3 {8 {' u# m; [2 ^& W; EVPS&highlight=hosting
) E+ L8 R( M6 X% E& ~9 c6 [- JDedicated-Hosting-vs Shared-Hosting1 u& L2 G3 Y7 x7 M/ E% N& ?
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) W( k; `- _7 q
Hosting...Your-thoughts0 |5 W2 L0 d9 `3 i5 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" T9 u: P0 l1 @/ b, dHosting Providers for PPV
. H% N ^, \+ t2 yBeyond Hosting* f. O ]; s7 T3 r
http://beyondhosting.net/
. G5 P$ J, R# S z+ m; |4 G4 nWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment V( J7 e! s, N5 l9 E8 g' Z5 Q2 s: q: ?
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, |$ ^0 X% ^* r" T( _2 L0 ^+ c- ldirect linking with PPV. Also, these guys provide great support.
$ A3 p l6 B; d: i$ wProsper202 Optimized Hosting1 Y, W$ \1 N6 k |) t- D2 ]& a
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/. n) l$ B p8 g7 x3 {6 n# O, W
CPVLab Optimized Hosting
5 g2 c1 T5 K/ v+ X3 r& c4 `8 |. e8 ohttp://beyondhosting.net/CPVLab-Hosting/
% z, U- N/ g5 O# T8 FDomain Names for PPV9 m" ], T$ ?4 w3 C1 t
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- [% N Z/ I4 r ?
where you're going to host your tracking software and your landing pages if you decide to make them.
: v* t) C$ F* M: i6 {) K: \6 r: T0 w) rOftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 U/ @- G, P p$ A" i! G5 P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,9 t% M9 a6 x5 n# S
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( }6 n! S$ L6 vterm or build a whole website.
4 ]: V& q5 ^- c5 M- FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install( D; G4 D- X* {( Y, a# ?
tracking software on your domain. This is really important, because it is necessary to track your. H, k! D% J4 i) ~5 V
conversions down to keyword level so that you can optimize your campaigns. Without proper. m J, j- L4 U2 i
tracking, it is impossible to know what is working and what isn't./ J5 p6 M- k) r2 n
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 e7 L. r* o( x" q5 q3 ?4 a: Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 `1 M& F9 A8 ]- ^
Prosper202" q- f2 g2 ?6 q* j4 U& ?
http://prosper.tracking202.com/apps/9 x* h& u# D! T, W6 q: E; w
CPV Lab' k2 I8 y4 Y3 \
http://cpvlab.com/
* z7 A2 r( H% _CPVLab Help Videos5 @- u! ^; r) ]% `+ i6 s! L
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ b% U, v8 m, w7 |' t3 J9 y3 SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 a; B* a: Q. n8 ~1 w/ |- `industry standard.
( \* t% I7 M- {- M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 X: {! b; d7 `- _+ Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( Y) d% v& p# Egood support if you have problems with your installation.% w9 D9 p- O: z( @& h
Tracking 202
+ b$ ]/ _" V2 `9 x9 ]* lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- @' l* s4 y% q2 M) k% U1 i7 z" Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ X/ d0 r. v" l$ y1 k0 Z. Karea.
5 x3 n; ]" a" B$ e5 v7 A! z7 XIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 y5 Z2 a! X4 C0 D2 d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" a( r/ i. E% w/ Q( d4 Sinterface, and their hosting.
7 e C# ^! z9 s2 h1 L3 W+ {Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 p7 U( H# e+ hand targets which you are bidding on. Leaving this up to chance in order to save money could
k8 c8 K8 u% j' w( S: K% ~& i3 o9 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 o; L) @1 Y+ N/ L) {+ O* Uwere using.% `9 z' l, D. ]5 {$ t
Choose An Offer
1 a9 p7 y1 p8 M' ], XNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. W* [: j" o B" E! O
Lesson on Offer Selection: |7 s w" I& g! Z# H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' F F `. F, ^& P6 x2 K
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: m( W# N) \% k# s2 G1 L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 ?4 {, z3 V% r2 s5 n
LeadImpact as the traffic source.- t/ C5 }& m4 l/ C2 A3 c l$ s
Now the best way to learn how to put all of this together is to just get started. For some variation in
: L3 F0 N( a# N% z3 h' r+ P& @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* Y& D& k+ Q( Y& O, q! Z
campaign.
0 c5 k6 G$ h; k P9 u8 FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 _2 \7 v9 [% V1 Z! k6 Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 q9 o( V/ ^ Wthat all traffic is accepted.
7 U2 Y, i9 a( L( FFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 r0 B$ c8 O; M$ k: \/ B9 I5 A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% j2 L0 f0 g0 S: k# j7 {
get creatives like banners or images specifically for the offer." `! g% p) P- k3 J4 o( @* A6 @" B7 }9 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* v% H6 `$ ?' D$ v8 e* Z3 Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: L" j1 L4 t7 I/ R! \track my keywords. Without doing this, it isn't possible to see what's converting.
|, ~( b/ V! Z. X5 C' a# T: FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( x. c3 Z# m. c, V' f7 A0 I- ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( k3 K/ [8 f: X8 w! v9 R1 Q' M+ ?In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the h) n5 D! m7 D2 e8 d& U% k: Z
bottom of the page:
y+ e+ t7 Y3 c! I" v$ W- o! wNext, I have to cut and paste this pixel into my offer at Ads4Dough.' V7 D8 p$ b, _8 u
Click on the offer → pixels → Add a new pixel and this comes up:+ N6 f) U* V. ? i0 P
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: L5 A0 p% l6 w* B8 b9 i
from your software into the box that says 'Enter URL of image to load'.
, g7 d6 X; x2 VOnce you do this, it should look like this:
& W6 z8 G* ~1 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' d$ `$ b% X$ g7 M: S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" ?6 H6 z+ t. H
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. R1 i6 w6 `4 C8 W: J; I& q" kProsper or CPVLab.0 G3 A) {# ]' z" |' \3 r% O
}& S; P( j; @; E |
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发表于 2012-12-27 18:47:17
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