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PPV GUIDE [PPV新手入门][28页]5 ~. Z$ n# Q6 V0 U
详细的请下载电子书！
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( h6 h5 r, y1 _: d9 z* S) T+ T, pNewbie Guide5 f0 F J" Q) b2 h' Z" v
PPVPlaybook.com
2 V6 o+ B6 L/ y2 j Z0 W0 i& DTracy Shaffer2 J2 [% X2 ^) Q( b
David Ford
# }2 z; z; @; Z: ?5 \2 U% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ _6 G! W% V2 X7 y6 ^
Getting Your Mind Right to Start Affiliate Marketing ?! Y8 J4 _, Q# [1 F4 B+ N, G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 H' y+ F2 h- M; R# N
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
L, r, S% g, h3 p" iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* G+ L ^( g: d8 t
with any success, these claims are laughable and far from the truth.$ d- O7 h" f$ S# y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' H* L1 b6 \# G( A3 ~ N
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! c. Q9 t# G% ~, T( ?* Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
% v7 }' }/ @ V' h7 S, w# hoverhead.2 j3 A6 T# j' C! |4 w6 p% A/ p
The winners in this business are the ones with persistence when nothing works, who know there's
, [' o; ^* j `% T, \6 `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# T( t9 a5 y7 ]" ^7 {1 x4 Z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- T' ~$ s& R/ T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 _. |( m8 m! e, mMost of these things happen suddenly and without warning, and they all contribute to the amazing8 O+ {6 Z8 q$ F" M ?
learning experience available to anyone with a few hundred bucks and the ability to open an" \2 } I3 s9 c# x2 Y6 K8 k Q
advertising account.
B8 x+ Q" e3 C! QYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% C$ D& \: d; @where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 ]+ R9 I+ x8 p9 u8 ?& ~7 Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 u4 a8 Q. F. ^- @- X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' a0 K; [* T' t$ S) OWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" `+ S5 @% p$ T( D# t2 \started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 Y8 T: Z/ ]% B9 `( E' E. w
started building.
6 y7 N5 z0 D: M5 Y# D3 J" CThings you need to get started:
% j0 t- I$ H' m% R" k" u( m1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 D4 g+ I' n% g$ @! {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! i& J2 }: r5 y! n! e) l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), B. J" K/ y. j3 P3 l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( |3 H$ e, R/ t l- _5 Q% d6 UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: z+ ?' e# K3 T0 Y
with PPV.# p1 }6 u% M" c; d, K
Basic Getting Started Definitions
# _5 w( r: I! {" S0 v: vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% f, L7 F; g! a5 l7 i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, _9 U: K% ] P' [* P% l" g# D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ g; c9 J! D5 C% L+ gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ x! R" Z' t8 K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 s- ?) {0 e: d3 lreceives a commission on that product. An example would be the Amazon.com Associates program,
1 X" x, L9 ~3 @Comission Junction or Clickbank.
b5 f% a% L* z) m: _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 r2 q# p+ Y3 I3 `an action like filling out a form, submitting their email address, signing up for a service or sometimes$ P& [3 @! L4 h' J& o k/ J% ?. @
buying a product. An example would be Ads4Dough or Neverblue./ j' F( J X( Q5 {$ ^% k( \$ m
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' ?! b. y `- e3 X" ?account, getting the affiliate approved for offers, bumping payouts and just about everything else" k9 t& B3 L& |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ |" T. D1 {4 W
right from the start can really help you. C- a* I& }: |8 D1 L; h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. f6 F6 f3 I" e: Q V7 [- l2 F- \in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 S' `- N7 g- i) W4 @
view, starting anywhere from .01 or .015.: q3 y$ g4 J2 v- H5 c% Z* I5 Y& I
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ m) b2 j3 H) N% b8 F3 ]( m- Ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- A$ O1 B5 f t+ i0 g" tMediaTraffic, and AdOn Network.
$ B7 j1 k! G2 u& O/ P2 N9 [Don't popups get blocked by pop blocker software?; G# b; v& Q% V) e0 p4 q) G2 Z
No. Popups are served in a new browser window as if the visitor had opened the new window$ s z, H1 r8 x( c
themselves.& H |/ g! H7 y- Q
How many popups get served to the visitor?' P7 T d H, U9 J0 @
The number of popups served varies depending on the PPV network. Some pop more frequently% @2 a# j, q/ @( O0 u/ G* Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" e1 M* m; B1 Z2 Wserving this kind of advertising, so they have to toe the line between keeping their software- n. V, B Y6 w" b: {
downloaded and still making a profit.
; |; w8 S. |$ L' Y, gIsn't this type of software bad? Why would anyone keep it on their computer?
, d) P q- F/ i5 h# F0 `. RNo, this type of software doesn't harm the user's computer.
5 J: o& a& O6 o! g( r4 f" \Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' R9 @& i9 `9 Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so* B. w, E3 ?$ a* Q, i- ~( a% V
that they can continue to have access to the incentive.
3 S! @" B; Z$ x; w/ k9 M! t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) R* }6 P, M5 Q& X6 D/ EHow to Get Accepted into a CPA Network' J' X# P' E- u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 S: s& s `( y# _" d. lto start looking for networks is Offervault which lists offers and lets you compare payouts across M0 t7 e7 R& y( l
different networks.
5 T; \0 w$ P5 f: @$ qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 r) J; @# X! c9 X: i
application and be as specific as possible about your promotion methods. Usually some time after# {0 T7 O0 \( l, {- |
receiving your application, the company will call to interview you. The phone interview is a critical
8 t# n: f2 f8 [) {! o7 \# N8 kpart of the application process, and most networks will deny your application outright if they can't get
/ {+ u* s, B. i# Z5 _( tyou on the phone.
& m( V+ ~& L3 q0 V# b& f7 H. fOften, the person who does your phone interview will actually become your affiliate manager after
8 i V9 D2 u2 q9 g$ Iyou get accepted, so it's a good time to put your best food forward.$ D; c( Z3 T' a. n* L/ C
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 b2 h+ N) K- S% Z' _1 t$ Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:
% B/ a+ C/ X( pWhat methods do you use to market offers?. d, L/ r8 k3 Y, t' R( D5 C
Do you already have a website you will be using?
6 m' e, v5 |8 jHow much is your advertising budget?6 V* |" r" y2 f9 E
What other networks are you a member of?2 k$ E7 W* P. s0 O6 I0 p+ ~$ j6 J
Who are your affiliate managers at these networks?
' a) x( D- |. w; ?" _7 h; vDo you use social media (Facebook, twitter, etc.) to market offers?
; s/ z1 G6 d2 n) _: k u- tHow much traffic can you drive?, n& f( F F9 A% t$ K. r3 {
Do you have a personal recommendation from anyone who is already a member?
+ K2 Y7 |/ |$ o( |1 H) e# {Once you provide satisfactory answers to these questions, the network will approve or deny your( u* d. ^; K r2 e
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ z/ d! O- p7 D3 s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, }; s$ v. @* \# f- Sfor the network can be helpful.* t2 r/ K+ P g% U2 m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; p: {8 u9 ~7 xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: G6 k, m: W) A |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- c* ]: N3 w9 K) \+ K
people can open a lot of doors as far as networks are concerned.
2 q! k7 k& ?9 N! ?5 M+ ZAfter You Join a CPA Network( g" _# M% |% G1 s8 @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 _, r8 J+ M! x* A7 w# W5 zand make an attempt to get to know them a little bit.
/ u/ X* }; P8 L/ }& _9 i$ N5 q( h* vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their; w* K# v+ R$ A2 V+ R3 n! n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ X% \/ z- q V. J$ Q5 x$ N3 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" H, Q) s9 b1 V d4 H5 H+ glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" ~" l( _) @: o2 o8 J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# V% N/ C6 s9 k: k$ G7 Y/ N4 B- D
email.( {' r& {! X) i% S! L! b
For more helpful info about dealing with affiliate managers, check out:
( p- O# p9 u. K9 t0 b+ N( i1 Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, ]& _, k3 O8 t/ vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/7 ?1 M0 Q6 {# c0 \3 @) V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 {. C3 W6 d+ S/ c: C& L3 wSet Up Web Hosting0 F: U% b1 z$ E$ h0 u! ]
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* w: V( W1 s$ i! I! cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 w! G( C+ w0 j( shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 i8 P8 n" w: [4 B. X; T! r* uwhoever else is on the same server as you.
6 t& P; | J4 Z+ PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 }! {1 I$ `: O; i/ J
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; i# e* l8 O* ?8 ^4 y: l vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 V: Y) r& m/ f- ~
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 c6 j2 I6 Q1 @( T" o5 ~
house full of roommates (hosting customers).
% X0 O$ N, U8 `( a# Y, zIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. H$ G; Y5 S' M6 h9 Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 T8 @2 P9 F1 w1 g, \( tfit.
5 o, O4 z K( hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than3 {9 y9 ]: T$ h. @8 a# b# K' e+ }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! m2 x( q* ^. y! rtheir food. Everyone else's food in the house has less space to take advantage of.
* f* a# u# M, r) q1 p2 sIf you have less server resources to take advantage of, your ability to serve popups will slow down. For+ {# M; N) z1 K: H
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 s# y" E2 A' g' T$ BIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ }( J4 Z# u% E0 B) _! S" u1 r
inside the fridge to put their food, and other roommates can't come into that space. The server is
; _ \' O# c% a+ |. c! p: q, opartitioned, so that each customer can only use a specific amount of resources at any given time.
4 F' b) Q) K$ x" N: C% MA dedicated server would be like having the whole fridge to yourself. All of the server's resources: ]9 i# ^0 Q: X% I1 \4 i9 s/ k
belong to you and no one else can use up those resources. This makes it possible to serve much more
" o0 F5 j6 T' \3 | dtraffic, faster.
" N0 [/ a; D7 g y( n* Z( t/ JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! E7 h+ t m( q3 P! m0 \ j/ E( _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 c# ?$ H! v5 G4 w
here:
_; c9 p, s4 ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) J5 z' s/ q% E7 }9 D& o$ r3 U9 J
VPS&highlight=hosting
' p# t! N3 j! S+ E- Y/ ZDedicated-Hosting-vs Shared-Hosting1 K. [/ I4 p5 P d0 h: t5 s
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 |* y5 b$ O% P! f" HHosting...Your-thoughts
- h5 o" F0 {8 {8 I8 ?9 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 V; J) ~8 q, B" [% ~1 iHosting Providers for PPV% f9 n2 ^7 W# w/ x& x
Beyond Hosting, B& ^# f! [( n6 Z# w2 C' I
http://beyondhosting.net/9 J) S5 d8 O. |6 m' V2 d! q9 F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! O. [$ t$ Y g; z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& q9 X, T7 L! ]9 cdirect linking with PPV. Also, these guys provide great support.
2 @! `" v2 f; XProsper202 Optimized Hosting
! `" s$ B3 m# n% Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, P, g' D* ?/ V" q% L0 ~& _0 e
CPVLab Optimized Hosting
$ ^& a/ M7 B- _' i8 o& X2 Phttp://beyondhosting.net/CPVLab-Hosting/
! _( Q# d' W, [$ A- U2 FDomain Names for PPV
2 o7 N2 l$ T8 Y+ A2 iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* i1 H; l$ { Y4 l# k4 U( Y& [where you're going to host your tracking software and your landing pages if you decide to make them.
( j: R: u9 W+ f/ N6 _. `1 |$ F9 mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 ~; N1 h8 J2 J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% R I* n* w1 c# \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: o8 `( I k' Jterm or build a whole website.
3 C/ }. Y5 o6 B7 \) B, `" dAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 B: T7 x( ?1 ?) E3 g8 J& n
tracking software on your domain. This is really important, because it is necessary to track your
% r$ J( Y) L- G! u) D6 qconversions down to keyword level so that you can optimize your campaigns. Without proper
. x9 X' F" t3 \2 mtracking, it is impossible to know what is working and what isn't.
. j9 v! A1 r% l" v- }9 n3 c& VTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 `9 Q" d# w' C6 u& w9 Q/ z0 mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, A7 Y3 V6 s, i* n! LProsper202
' M" a3 M9 |) W6 ?; S) S, Mhttp://prosper.tracking202.com/apps/
! l# r' m6 b4 i. U# mCPV Lab
2 M( y% }) d$ o$ s: r8 ^7 y( thttp://cpvlab.com/' j+ A3 k# o# m+ W% T6 G8 |
CPVLab Help Videos# E$ J- H6 s1 V$ b. e _* j$ p
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 k) p0 U+ |. RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an* B ^/ N9 x3 ]; @# `4 C* w
industry standard.4 O6 E- c7 B- n1 t. ]0 S( l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 A3 Y. N" a7 L; N8 D W$ h8 n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' ]5 P3 F( y/ v9 O/ Z# ^9 D/ P7 dgood support if you have problems with your installation.
# u% _: G* x7 @) mTracking 202
4 Y! m8 M& q9 c1 W8 |* g# `) @# a0 M6 jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 i. u* H2 P. w5 g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ {6 G% z% T: S, u! V4 [- L# J
area./ f, t( d; `9 F |+ J5 p1 E3 H
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 c. z, F5 I1 E. G0 L8 W- C$ o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 x& P- | w/ p K- F8 I, Ninterface, and their hosting.% [ f2 L1 C n# O+ m4 `$ N9 D4 k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords+ l0 h. n7 {' Z0 b0 `
and targets which you are bidding on. Leaving this up to chance in order to save money could! _( g+ [ e; M0 K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- Z; p1 m/ y' U! k- C
were using.
+ S# C9 M: d0 P+ K0 `) ~+ ?Choose An Offer5 a& W F( @' `7 i3 p
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 |+ l O1 Q( V$ p( N
Lesson on Offer Selection
! O! K }) `1 x5 @1 f# \, T, I9 zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers; J9 {0 |' H, W& p0 z. Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 h% Z0 S4 z& M0 J( O& {6 M; e4 l9 ?
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, W3 R. ]/ p& D7 g
LeadImpact as the traffic source.
2 L/ Y0 G, T5 T( x9 }4 P. GNow the best way to learn how to put all of this together is to just get started. For some variation in$ ]2 m& w, t9 p \9 }
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 M) b, z n% K+ L) [ X( i! {
campaign., E/ r. \+ z5 @) [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 E7 i% w% l. c( Spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: Q* d9 n' I4 Tthat all traffic is accepted.+ d. h; |% K# y0 i ^# h
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 m4 {! J% ~) G; SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" ? W; I8 [: K/ r! c. xget creatives like banners or images specifically for the offer.& s4 \3 G& T6 C2 a O# R+ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 C! E/ ^1 G" S3 m$ P+ i$ h5 g$ k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( `* z1 r: b0 F1 Strack my keywords. Without doing this, it isn't possible to see what's converting.
3 p3 `! E' ~. |# xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
l0 O; A5 J) r% C3 X7 c* D0 c7 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" ~+ _/ ~7 I; |- O: Q) R& VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* C4 [1 d' b; H9 K: ybottom of the page:& @* _+ ^: W- ^! q. s4 O# B
Next, I have to cut and paste this pixel into my offer at Ads4Dough., I0 o0 {& x& U" }: |) ]+ W C
Click on the offer → pixels → Add a new pixel and this comes up:6 x" G: J0 f6 i4 U2 {. p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! @0 ?' O; h" Ffrom your software into the box that says 'Enter URL of image to load'.& ], N' t7 C: @8 y1 K
Once you do this, it should look like this:& h8 \# \5 Q4 g* ?; \7 {# t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- s/ X# S2 z( N$ g: s* YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, H* Y% j) H/ WNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! d+ I# t& B" ?0 O {, Z! @Prosper or CPVLab.0 T, Z( O# Y# W6 X8 O8 R& l' S( k
9 a. e4 ]( ^ c9 @9 w
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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