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PPV GUIDE [PPV新手入门][28页]
, q* x9 e2 y2 m8 C+ f2 i" a详细的请下载电子书！
9 q1 a+ C5 Z" s% F( s/ L" f) C1 B- v/ d' D
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Newbie Guide; Z9 X; s* V$ h, l
PPVPlaybook.com, V4 S4 m2 j E& R' g
Tracy Shaffer w( Y0 R! Y9 r, ?5 r
David Ford' V! t0 k( g0 Q: G3 {# x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ h8 S, F* i$ ?; M2 p! ^1 l) {
Getting Your Mind Right to Start Affiliate Marketing. ?+ G1 ?' @5 |! M" C7 A1 W K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) Z3 g* Q, c0 x( ?9 gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 e1 N+ ?$ N1 F) H# @2 I' Y% O ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 \8 N0 Q6 g; z' S, T$ hwith any success, these claims are laughable and far from the truth., C4 e, i# f' A$ o. }
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 J$ I. {) Q' ?6 Z, P/ yflow management. The main benefits are the low barrier to entry compared to other businesses, and7 Y8 D& D9 W6 k( |" D/ j$ z
the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 G% M1 D+ L# i% C9 W, }8 foverhead.
! D9 N R( q8 A' d- M# \0 @The winners in this business are the ones with persistence when nothing works, who know there's; s$ B9 p1 v7 q$ y# H. U6 q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% @3 F( ^7 }- q8 ~/ f6 X! N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" j: f* c* ]' J# I# k( }0 Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 S7 p" I) L3 K' NMost of these things happen suddenly and without warning, and they all contribute to the amazing
5 c! {/ {- D, m* j8 B, f5 Ilearning experience available to anyone with a few hundred bucks and the ability to open an$ K3 d! K9 h7 H
advertising account.
5 _+ K/ ]$ k3 Y3 j4 S; t5 v, SYour competitors are willing to work at this around the clock. This isn't a push button, instant business
. C2 T; Y L! v0 U8 ^! d' Xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% ~, F; P9 U' p5 tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 G5 s. C( S4 H. P- ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& I/ m, A; Y q, M5 M' T! mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 _% c7 U/ Q- U( F: mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get6 q9 W3 ~3 u: O. H. e' p
started building.
# K, k" g `' N% GThings you need to get started:
6 D; _* U! }# z- Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 z' }. g6 F& V- u2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- O4 S5 m3 ?8 w/ G/ w% l3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 y0 p; K5 A# X$ Y- }
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 f7 M1 I# E% c# ]+ J0 W/ U+ zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 U. L; {* q, ~
with PPV.0 _/ T5 G8 \" }" s9 L& f
Basic Getting Started Definitions
6 j7 |9 q' o% z, v8 }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! |0 F# L& a1 I3 h' H9 C9 gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% s( a5 t3 X2 B: T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 \+ Q0 m0 ^5 R- `/ ]0 ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 R( z0 \& k$ o4 k7 T
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate q% L- |$ b5 [( |$ r2 H8 a
receives a commission on that product. An example would be the Amazon.com Associates program,6 D4 Q, `! |/ P3 p! t/ ~
Comission Junction or Clickbank.
2 x' a# c P6 P/ r) \Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: q1 u* c p% i, Lan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 W/ B" y; Z3 z" I4 R6 fbuying a product. An example would be Ads4Dough or Neverblue.
, \! J8 O( D! gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: @) ]+ \) j+ n) ?, C/ r! F
account, getting the affiliate approved for offers, bumping payouts and just about everything else5 e3 r4 B. s& ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- k; E4 p" `% L. p
right from the start can really help you.
+ R# F( i& R" q& g9 |$ bPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 F* m1 I0 [, r9 u
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) { i0 f" \3 m7 e1 x+ Pview, starting anywhere from .01 or .015.# V% Y9 q! ~4 G/ B) S% k# i1 f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 V7 Q+ [! r- H$ O; Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' v# n Z) Y) B# R6 O s" |; s/ j
MediaTraffic, and AdOn Network.' N' _% o$ r+ F6 T4 e2 J
Don't popups get blocked by pop blocker software?% F& h' R" R9 M
No. Popups are served in a new browser window as if the visitor had opened the new window
) Z) n2 g' \& I; d- x- ^themselves.4 U) g3 ~5 I0 P; J
How many popups get served to the visitor?; G5 W: X8 G0 c$ w4 o
The number of popups served varies depending on the PPV network. Some pop more frequently
3 t7 A( ^. ]# T2 J0 o; ^; b+ d+ d(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 |+ m5 U6 Z7 K# i; B2 D
serving this kind of advertising, so they have to toe the line between keeping their software+ D9 o+ `' h" p, g* K
downloaded and still making a profit./ K3 C# ?) l" I
Isn't this type of software bad? Why would anyone keep it on their computer?
# {. T2 w1 [" Z4 z6 d" ~No, this type of software doesn't harm the user's computer.: _9 N6 p+ H/ i/ ]9 z" D N
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 o. V' e* d* `! O. d7 ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 c! U/ d9 p/ P8 E2 q7 ]( x( A3 z6 Bthat they can continue to have access to the incentive.& N' l- ? h# t$ \9 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 z0 o: x. W+ |$ a( C: d
How to Get Accepted into a CPA Network: I2 E+ y; A, C1 d2 p/ A# s5 c1 m
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# V$ R! D4 E: t2 H W% B/ M: ?, Ito start looking for networks is Offervault which lists offers and lets you compare payouts across8 s' {9 H0 L. r! s" ?6 {7 K
different networks.& U7 Z" i/ B8 H. T) j5 z k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& Q7 j* Z6 ^' c/ S2 w Kapplication and be as specific as possible about your promotion methods. Usually some time after
! U0 q4 T- a* J; D. _receiving your application, the company will call to interview you. The phone interview is a critical0 r! a( Q; X7 ^+ ]
part of the application process, and most networks will deny your application outright if they can't get
8 N1 G- _) k. `( h! ^you on the phone.
& c# {* @$ v" |- e9 k0 C' WOften, the person who does your phone interview will actually become your affiliate manager after! j& c# W4 D2 t E( S
you get accepted, so it's a good time to put your best food forward.
9 Y/ `% G% V F5 N0 GYou might not relish at the idea of someone grilling you about your internet marketing methods over5 b" q9 ~) z4 ]7 t# g' {7 x, _% l: a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
Z1 q! D. ~+ d; |: J% SWhat methods do you use to market offers?
+ S% H) C, O- H' a+ \Do you already have a website you will be using?7 q* U& j4 `# e+ f
How much is your advertising budget?$ u( M, x- G: i0 L3 U
What other networks are you a member of?, a( m+ t9 s3 t% O# A4 b3 q+ D: e! [
Who are your affiliate managers at these networks?
$ X+ |; ~2 u% V- j1 E: Q2 r" tDo you use social media (Facebook, twitter, etc.) to market offers?: u. P1 j. K; K" w6 I B
How much traffic can you drive?' h9 ~( M% s) [& @
Do you have a personal recommendation from anyone who is already a member?
- _! @' `( O+ k( \# BOnce you provide satisfactory answers to these questions, the network will approve or deny your& O; e' K9 }' E* F/ d, x
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 v% o! z |- c1 y: R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' L/ d% y/ z- R. |) ]for the network can be helpful.0 y% c$ C' T8 r) |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 W5 f0 s* O8 R- v' TSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# b$ j) _8 ?. ]3 D! W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ q ^( \* c* ~: U; S
people can open a lot of doors as far as networks are concerned.# S% o+ e1 C* F
After You Join a CPA Network" n0 O% F+ Z+ e- @: z" P! R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& F/ F. H' m1 u( R3 k1 P% `: g! Mand make an attempt to get to know them a little bit.
6 r1 G* l3 G. _+ jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 T- N2 x4 ?# f k" Oweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ ^$ \+ [7 a# j/ \3 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! T7 w' T% S' Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) U0 u! m; }. lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ H/ a3 ?/ t; d) W4 A: Bemail.4 {' C: C I' T0 S( d2 B9 s
For more helpful info about dealing with affiliate managers, check out:
8 K/ w" i' [3 e# J6 Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 A3 V, {% v- t: `. s& H. ?& Ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
! z& D; D/ S( u8 Z) C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% F a4 p: G: _Set Up Web Hosting4 u2 n7 }& |$ k- l" y! ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; M+ F) H! e _3 Q5 a: Babout internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 h0 F' {* b3 s4 i5 L2 \- Nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, d* f* e5 o' I: v7 s- Gwhoever else is on the same server as you.
0 z! S6 J( I7 L8 v# M# |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& B) h, f$ A( xenough that the visitor can't close the window before your pop up is even shown. You have about 35 F5 F) {. I2 Q6 w5 E, Z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 d( _9 n' ~2 Q1 i& ~! j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 B1 D' d& j1 B6 u5 Uhouse full of roommates (hosting customers).* m4 W+ h( c5 p7 E7 T; G
In shared hosting, this is like having roommates where everyone has no specific designated area inside
$ y; ]7 t* i% T0 ~) Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 b! d" p7 R3 |) Z; J; ifit.
) n1 Z1 [ N2 _/ BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than q3 P# b8 @) }/ ?9 U* w
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" Q7 b4 z3 m+ d* Itheir food. Everyone else's food in the house has less space to take advantage of.* ?& } q( v. Y$ r' ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For ?; ?4 a0 m) _
any type of hosting this is a bad thing, and especially while running PPV traffic.) h6 |0 Q) s4 p
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ E. b- @4 \( N: ~# J4 |4 a
inside the fridge to put their food, and other roommates can't come into that space. The server is$ D I1 P1 X5 @, x- y6 T+ N9 o
partitioned, so that each customer can only use a specific amount of resources at any given time.
8 R3 l! Z3 T$ V6 XA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 w! N4 d& x |. X# K
belong to you and no one else can use up those resources. This makes it possible to serve much more& K/ t6 Y @( \0 A
traffic, faster.( N8 H+ B6 c% e6 W
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
F3 D, n: z: B9 z3 y7 A7 v+ eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% l& o+ {) S" a# Ghere:" x+ i* q5 j( B' `; D+ E9 U/ T
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 }8 g8 t, R+ d/ e2 y; u' DVPS&highlight=hosting- T d8 ^$ y3 c5 r7 K
Dedicated-Hosting-vs Shared-Hosting& Q% m* V; { D# _+ M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, X7 P$ k, O2 M, ^Hosting...Your-thoughts7 ]1 ]1 C6 j: `6 E. A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 y& v! x; C8 R3 nHosting Providers for PPV
" n2 H# s& A! x4 T! w3 YBeyond Hosting
, V2 h7 v8 y: G1 Qhttp://beyondhosting.net/8 {/ b$ B% q. C* r8 I! V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 C4 C6 G/ { Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! M f$ l$ Q9 F6 E G* H
direct linking with PPV. Also, these guys provide great support.
3 o. M' E7 Y' j4 s; o4 hProsper202 Optimized Hosting
; l% q! h6 f) I1 x3 ?http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 P. n: T4 U- k: o
CPVLab Optimized Hosting
& R; W; i5 ?( [http://beyondhosting.net/CPVLab-Hosting/( F: r5 y9 L: g3 B
Domain Names for PPV
. H$ X+ O8 R, F) T6 ROnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' p t4 g; L/ Q& x) _1 jwhere you're going to host your tracking software and your landing pages if you decide to make them.% l5 M+ O5 A x3 N" K4 v6 w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 ]- R5 |* M' `# T) S" n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 [ ~0 z1 o9 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& }( M0 r+ D; b0 q4 r
term or build a whole website.
) g7 j0 D4 ^ V) ?: C; K7 [After you buy hosting, a domain and get those all attached to each other, the next step is to install8 Y' y% ]* R$ o( w& N
tracking software on your domain. This is really important, because it is necessary to track your" q4 v, [. d/ G3 p) i
conversions down to keyword level so that you can optimize your campaigns. Without proper
% u, ?! S/ a0 [) X3 l7 d5 m% rtracking, it is impossible to know what is working and what isn't.4 D" l5 [% U8 k/ w
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 ]* O+ ^1 d9 W+ c" Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 u# h+ o0 `; j6 x ?( xProsper2023 _, i- N4 g- R- {5 u) r3 v3 F6 r
http://prosper.tracking202.com/apps/
% D; t# W" O: N6 _/ d1 {CPV Lab! A$ u/ l, ^: _- B# a2 |" F
http://cpvlab.com/
- P N8 u: V+ J3 R1 [ XCPVLab Help Videos
k$ p( K. t8 }0 Lhttp://ppvlab.com/oweiw/oiurw/vdm.htm2 `+ w0 g. I9 e' Q2 S# ~$ w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 F+ @7 `' F& e. X5 oindustry standard.; P4 C% ?& t$ [% l7 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 T$ C( L( ~$ v# F: kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! C; l" M c% w& `+ O7 fgood support if you have problems with your installation.
& X( T) ?$ z9 x1 v4 b% Q6 gTracking 202
7 {5 f. t; h9 v0 T6 c$ |! XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 |8 p" H, h1 k/ _+ v) M) V1 Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) O' a1 N2 ]4 H1 ~" w! R- h, larea.
- Y- _* D3 x5 `( W& J. D- }# cIf you choose this option, keep in mind that your tracking software, one of the most important parts of& \6 b1 J; _; z" M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 ^4 R1 s) b8 H( r3 T# T
interface, and their hosting.; D- Q' J9 J+ K- j& \
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 B- H( w) B( }7 z; q& W8 N
and targets which you are bidding on. Leaving this up to chance in order to save money could
! X% }# P- T; a! b) ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, C+ O5 k9 Q* M6 N, F5 hwere using.+ q# i1 d) {+ j8 R! x5 z; \3 f
Choose An Offer! H0 l9 `1 n/ ^% z" o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 l- Z% u( G$ v
Lesson on Offer Selection. Z5 c( e5 a" _- r
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 b5 M2 I w3 [% R( j3 x1 z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 R; ` S) ?& A( G, |2 B& c x2 ~# qTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 W4 b9 {& }/ u+ V9 f+ XLeadImpact as the traffic source.; P2 D. Q2 G* o8 p6 ]8 W: z+ ]
Now the best way to learn how to put all of this together is to just get started. For some variation in
' F5 v2 M/ g# V# W5 |+ R$ mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 y/ {8 M- e' ^' T$ x4 \- Q; {% B. zcampaign.
# L2 T; B; L/ i7 O- OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ {# ]8 u/ }3 j3 A6 upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" ]6 p2 X$ _! D& o! s7 C2 W- s7 Othat all traffic is accepted.+ F: ~* u1 L( k, ?* I1 p+ F
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 Y8 D" Z; B; o' gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ d" B3 J- d1 @1 s" [& p8 _$ _
get creatives like banners or images specifically for the offer.% p9 J6 L- m& U) l" n& b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 e1 X6 L; `5 j; ~Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, |4 d9 j9 H$ ptrack my keywords. Without doing this, it isn't possible to see what's converting.
7 G" \5 {* ~' P3 Q. z2 U4 k' lIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 C; C% b6 N D' s6 @) i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 I' @; v% V3 n3 v" T
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ ] `) M, Y6 m5 x5 |! N ?bottom of the page:
0 t8 `8 L7 k4 D% R U( N4 XNext, I have to cut and paste this pixel into my offer at Ads4Dough.
3 p- L" @ f( _# ^0 S7 R# ^Click on the offer → pixels → Add a new pixel and this comes up:
$ |; _ t0 B! _; p- SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, y [% C _. ~# E8 I4 u
from your software into the box that says 'Enter URL of image to load'.& |# m U' k3 O1 P2 T, S; T
Once you do this, it should look like this:! O6 X. U q8 r: K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 L) i" K: i. W, R9 oClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) S2 Y8 Q5 B7 J) `% r3 y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, F9 H+ ~5 f# ?
Prosper or CPVLab.. Y; L6 Q* N) _' T4 d
& u- g6 c8 m* @8 L4 o6 J/ M |
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