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PPV GUIDE [PPV新手入门][28页]
$ R+ x6 \# J/ x# w6 L详细的请下载电子书！
; M1 M/ k' E5 W0 U3 i. \( E9 i4 |2 F8 _5 t" D: |8 E
+ L* F/ m4 h, ]; ^2 l, X2 {( RNewbie Guide
+ v( i! H; C4 ePPVPlaybook.com. Y3 a# n3 R: o; K1 v* c
Tracy Shaffer$ e% |- l( u* z
David Ford
7 n/ }2 d. ?! [3 \; A6 ?& G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 @1 i' F) o* U# f& y2 X9 K& z! `
Getting Your Mind Right to Start Affiliate Marketing
; |' ?) C( X8 _# p7 B TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ i E, j* ~. D2 z5 B+ {8 Jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 C- J* I. p/ E; {2 n- r0 a, Ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' w4 Q2 @, t$ D0 n) vwith any success, these claims are laughable and far from the truth.1 t5 P' Y8 M: ]8 ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash U7 [# _, e1 r- z" r4 R" M
flow management. The main benefits are the low barrier to entry compared to other businesses, and# H2 m9 v; j1 e, ~0 w# L4 n, T
the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ Y; T m$ g) aoverhead./ r) R' _- x( j2 R) @/ m" s
The winners in this business are the ones with persistence when nothing works, who know there's
1 E9 Q, ~& _1 `3 `- p: O5 B" Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 A) v% g3 t$ j9 S* k' A
The cold hard reality is this: virtually everything in the space is changeable, what worked today can: `& M# [ _* R6 ^
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 m- _, b0 P* e3 P1 X6 _6 ~5 O
Most of these things happen suddenly and without warning, and they all contribute to the amazing
7 B8 ?5 }& d8 N. n8 }; N4 `5 Clearning experience available to anyone with a few hundred bucks and the ability to open an
( P5 S" h! I9 @! Gadvertising account.
6 S% B: t' n4 W( d9 BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 z6 |3 ]( y' o$ w$ b/ X/ _3 z# pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 u" i3 x$ t5 d# {* q4 {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) Q3 e3 w2 N- w$ o2 S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) `( W) Y( A% S( \With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& U5 e5 W1 K. b0 @/ r3 Q Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ e# x, K h5 `9 X" rstarted building.
9 R8 k" d% P" AThings you need to get started:
1 {( z" O |) l# A1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 ` S$ T/ a' N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# x$ `1 b: y( Q5 d& }" `1 _2 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) |+ b; f4 E0 H. q- I9 f0 W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! V& [: e( |9 }2 s- C+ C9 P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 h) e* b* H7 i* |4 [1 K6 _* Iwith PPV.: k9 O. x( ]+ h* T( v7 B
Basic Getting Started Definitions
, z6 H, }1 o# U9 J( A& B7 a |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ e9 n) ^2 U" m; E# Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ A, G6 G8 S8 V3 B$ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, ^& r1 Z+ j6 R2 I- `0 m7 C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 _8 o0 Z" q. h( }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ F( I5 i1 y& c% V
receives a commission on that product. An example would be the Amazon.com Associates program,
, n# w- ^: }1 W# v bComission Junction or Clickbank.: B0 V" x, [2 R% p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( R& r2 q3 I, G: Y3 l1 Van action like filling out a form, submitting their email address, signing up for a service or sometimes
7 h( F( I+ n5 q5 Kbuying a product. An example would be Ads4Dough or Neverblue.6 Z; X6 H% {" u% D6 R- J7 e3 Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ |7 [) r# _ ?& I3 C+ y! Baccount, getting the affiliate approved for offers, bumping payouts and just about everything else x& l, C/ O7 m z+ F. B6 [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 j" E# q$ t" E, H' Y, \$ O, o t
right from the start can really help you.
6 h( I3 r! Y4 Z; y. q1 K$ c" ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 @% _1 T6 ]& {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 k0 O! v% U0 x" g+ A0 z& X# G
view, starting anywhere from .01 or .015.9 T1 ^/ I$ c' f% K: O9 K) q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' Y# |3 v. O2 V6 `companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# l ~* ~! v: O$ PMediaTraffic, and AdOn Network.
; b! L' S! _0 ^2 A& b7 m, b0 EDon't popups get blocked by pop blocker software?0 ^* I1 v+ ]6 N1 b' s2 Q: u* S
No. Popups are served in a new browser window as if the visitor had opened the new window
+ U/ l& g6 b! Uthemselves. b- l3 [1 I4 [- ~: X5 I$ b/ v
How many popups get served to the visitor?2 B( I- [( i8 y6 N4 J
The number of popups served varies depending on the PPV network. Some pop more frequently
; {" S% r Q- a* V9 S Z2 |. L4 t/ L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# M, ?4 Q& k3 x1 k
serving this kind of advertising, so they have to toe the line between keeping their software
! g# Q. M6 c9 E. @* _downloaded and still making a profit.* Q; j1 o% ~1 X( L8 p* |1 N
Isn't this type of software bad? Why would anyone keep it on their computer?
! t* r& L# {$ e% PNo, this type of software doesn't harm the user's computer.: ^ R3 ^. p* Q5 k
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 ~$ M! r2 \) S, u5 j8 C
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% Y% w! k& f/ i2 @that they can continue to have access to the incentive.5 |8 e' ?2 P; G3 e2 e: F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 p+ X7 Q2 b: W2 W, W3 P) w; x8 _" ]* `
How to Get Accepted into a CPA Network
& H+ H8 P( |+ K) i6 Z' hIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% E7 n" f+ M- z$ K
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' T7 N4 f- F) v% r3 J: U( F% ?different networks.
/ i9 u6 G1 F) n% _+ S! Q& O# R" }* WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 o T( ?1 W9 \! E0 `8 ~
application and be as specific as possible about your promotion methods. Usually some time after' c% P7 L( ~4 a' h( |0 d2 D6 A
receiving your application, the company will call to interview you. The phone interview is a critical) f* l, W/ v8 m0 q8 k
part of the application process, and most networks will deny your application outright if they can't get
) Z* \6 v- P J4 M9 U4 h/ Dyou on the phone.
) ^) U0 R6 V1 M3 F# U& B# Y D* _Often, the person who does your phone interview will actually become your affiliate manager after8 E0 f& A3 M' e W) p
you get accepted, so it's a good time to put your best food forward.
) H# h. G3 D+ C. H eYou might not relish at the idea of someone grilling you about your internet marketing methods over
* Y1 Q7 v$ O3 A) B5 rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
# }; j( \2 M) [5 e' h5 hWhat methods do you use to market offers?- ^3 g2 i! X6 z5 j9 Z
Do you already have a website you will be using?
% o% {1 s) I& Q& eHow much is your advertising budget?) ^. X7 G/ e1 F9 N M4 S
What other networks are you a member of?6 h1 G, s8 l1 w; A9 _" y
Who are your affiliate managers at these networks?
) `4 E7 {' d( l& O5 {5 {: gDo you use social media (Facebook, twitter, etc.) to market offers?
V' @0 |% D/ T2 [/ jHow much traffic can you drive?% R) f$ k! ^1 I+ J- f# V. c5 S
Do you have a personal recommendation from anyone who is already a member?
5 [2 ?8 {& |+ t, W1 }5 y& COnce you provide satisfactory answers to these questions, the network will approve or deny your
1 o. [) W; C* x: rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be r. ~( P! b+ v) T# H% ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 @% x3 j, z! \7 J1 [" `& ^9 ]+ P- z
for the network can be helpful.
; L" ?. y9 l; ]& c! h( d$ C7 T8 cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ l- F* { j9 J4 o% e9 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% \/ D7 O& e! V; J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ c% Q0 }+ u0 }+ A; y
people can open a lot of doors as far as networks are concerned.
6 [4 i& W- O! _; ~' G/ AAfter You Join a CPA Network. o6 A7 w: O [. M- A. [1 z0 W) u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! w S! ?1 ]) U: |- v& Z, I9 ?
and make an attempt to get to know them a little bit.7 ^, i; {3 g" y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( r" L. Q1 o5 u1 g) I; P4 ~weight in gold. Start feeling them out from the start and try to get to know them. Once you get) r" d: u* x! w% Q. h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% S; W. W. n* o% elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; f( _' W; _2 v U0 M. B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! T1 A' u1 h+ {. \" ?* ~
email.8 P" C; f. t S4 O
For more helpful info about dealing with affiliate managers, check out:# f0 P/ }5 L4 n3 {$ }0 b
http://ppvplaybook.com/blog/musi ... -affiliate-manager/1 z3 W- t: P) ^8 ]/ `9 @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 H; F4 ]5 y. l3 a' ^9 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 Z$ ?& w1 h2 S ^; M6 F
Set Up Web Hosting
3 u4 N' i# k ?* d: i8 C) z# IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ D) S* i+ L, C# oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% S6 }4 p s+ ~" G0 S. f0 l: X, Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; q4 v9 r* e" V$ E+ k# K
whoever else is on the same server as you.3 X4 M( M' U4 P# _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 m9 K8 N2 o8 I: v# [
enough that the visitor can't close the window before your pop up is even shown. You have about 3 D) g9 U' |" o& c
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: M9 H% y. `1 @2 r' hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- g3 \) D4 `9 g, U% @, `" B
house full of roommates (hosting customers).
, B! T8 e2 K* g0 b4 b" h5 m! g( B; GIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 y# `& z" V. L8 bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& f7 o( H$ n9 Q! Y4 F7 N) Nfit.& s6 z1 q: ]+ D( u1 O1 @9 D# k+ R! A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 ~7 j) ^& i0 L2 n* t3 Pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate5 ]( K" e1 f4 k# p0 E- W& z
their food. Everyone else's food in the house has less space to take advantage of.
6 h/ L# ]. k8 bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ o* S9 C4 n& l- g& zany type of hosting this is a bad thing, and especially while running PPV traffic.0 ]& H* Y6 K( z# X' L
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 X7 s2 D U$ g
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 y' O1 n$ F7 k# gpartitioned, so that each customer can only use a specific amount of resources at any given time.& d1 _$ {- k8 @) d4 ?
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 [3 W; p3 O+ h/ e, c( e( N
belong to you and no one else can use up those resources. This makes it possible to serve much more' i3 G+ N# n# w) W o( T' \2 G
traffic, faster.
% M( c3 ]1 t" e5 F" S1 F9 r, X# n3 tAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" e+ n3 ~- z5 Q! QAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ ` `9 S) R" q! O9 ?% [
here:
# ~0 o' Y3 W+ L$ R& C: a6 M) _6 ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% t4 U4 t! g w7 B7 j
VPS&highlight=hosting
+ V1 V* Z8 H2 e x! UDedicated-Hosting-vs Shared-Hosting7 K: v# d7 |$ M$ R" a# x, p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; r I* o- ?. v9 {: S" UHosting...Your-thoughts
& o' }% Q# b" S: Y3 h1 ?( o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 [, y N' T6 X* A, P1 zHosting Providers for PPV& Y; o/ I( W' ~0 B7 x) Z
Beyond Hosting
C4 m' l& p" B) A+ Y0 chttp://beyondhosting.net/5 G) g9 F' h4 B2 x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) \! \9 k9 _: `9 Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when i, V/ v+ F1 e: \! z
direct linking with PPV. Also, these guys provide great support.
9 ] c& e$ m6 O, K0 N, r+ kProsper202 Optimized Hosting) x. { @# X4 k; U
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ Y- u l' T- |' J4 P% FCPVLab Optimized Hosting* v' J2 N4 u7 u4 ]* c* L/ C
http://beyondhosting.net/CPVLab-Hosting/9 a! b1 R* ~! R! d$ H- ^1 m9 D
Domain Names for PPV" h7 R$ W( K/ A W+ t- W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" G; F4 `8 P& H& l- A
where you're going to host your tracking software and your landing pages if you decide to make them.
0 `- |% z% c5 U- o: L& K, GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 M \8 X* T2 K2 p: e. }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. Z- R/ F+ \2 b4 j( g
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" a; i8 Z8 K+ ~' a) Uterm or build a whole website.7 l8 i1 n( H* v: a$ [* N
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ T @; q4 s C
tracking software on your domain. This is really important, because it is necessary to track your
K+ }6 k5 B( Wconversions down to keyword level so that you can optimize your campaigns. Without proper4 D. ^" s( f9 W4 y6 k
tracking, it is impossible to know what is working and what isn't.
6 y8 W- M s+ }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 q& Q# c N$ _$ l" Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( s; k+ A+ j) V, f& o/ K
Prosper202% S- [ X9 ~" ^5 E5 j i' a
http://prosper.tracking202.com/apps/( X, ]$ H/ W" C& T1 s
CPV Lab
; y( a7 g# h; z0 `http://cpvlab.com/; h; }/ N. z E5 U/ | W" V
CPVLab Help Videos! `) a6 L$ W( W. k
http://ppvlab.com/oweiw/oiurw/vdm.htm
; P' N8 J+ i' l" ?3 p8 l7 t4 u5 PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an! J* C: q( G% R5 d5 l6 _
industry standard.( j5 ?8 r: V( X7 m5 w- A* Y* l! J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 W& q5 Z- v. q2 L3 R6 ~9 _0 ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' |& b* Q# l8 Z
good support if you have problems with your installation.
* m" t/ q' }4 e1 W/ k! KTracking 2029 f8 f5 G& _( J9 a" F$ v) ^% u4 c$ F. [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ o+ g6 N" a( Z5 f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! Z9 y- u) R2 X6 T' ` |
area.
( G/ d/ M2 c6 e# q; QIf you choose this option, keep in mind that your tracking software, one of the most important parts of- R5 _1 j& [" d, ^# n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ o q/ T+ d! ^: j* Sinterface, and their hosting.
3 B- _1 l' w! ? wAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 f3 R+ M j# y' `7 b- B0 @7 oand targets which you are bidding on. Leaving this up to chance in order to save money could
/ N" M, U: x' ?1 }potentially leave you open to huge risk if someone else caught on to what offer and keywords you) Z- T* N X! U8 d$ Z+ U
were using.
3 B; I7 k* J f- q9 _* HChoose An Offer
$ {% K, S, `9 N, g6 h! V1 ~) N4 ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( {& t# D. _! O! D9 g0 VLesson on Offer Selection B7 M/ F: B( s O Q+ |0 i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 X5 Q" X6 p/ g6 T2 m5 j' O KIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 q( X6 m5 g! z/ X
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 E# [& _8 x8 B5 I G0 zLeadImpact as the traffic source.8 f$ E! ?$ d% I8 Q6 o; }/ k, n `
Now the best way to learn how to put all of this together is to just get started. For some variation in
; l1 `1 ]* o* T6 L9 Ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 Q; l; k- l( ~7 S" i
campaign.
3 s' {) t+ s8 }- x6 \* hWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ v4 q! O- l+ D; I! vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ r. B% q t+ h+ o- Hthat all traffic is accepted./ r, I$ f+ W# B' Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) N/ G; V* f& SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, s! x6 E+ I. Gget creatives like banners or images specifically for the offer.
: [1 W8 x/ v) o# f2 c2 o8 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 z$ W# z, \' L L3 iBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 V' @9 \! L8 |4 a% R2 D9 Ttrack my keywords. Without doing this, it isn't possible to see what's converting.
1 f: H# C; J( |1 `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 @# g! x& k5 v9 s! g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- ?3 n) M& ^) z1 ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" W# A# b4 ]% i% M& Q5 Qbottom of the page:1 s! {8 B% i( q! l: Z/ `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ @3 k7 _ _4 s* |, w( w3 s. gClick on the offer → pixels → Add a new pixel and this comes up:# F/ i" S# T2 y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ o# q3 Q7 u7 H$ ~8 B( s8 C
from your software into the box that says 'Enter URL of image to load'.
# G; ]1 \5 Z' V5 A" |Once you do this, it should look like this:
+ i3 @/ |8 P+ v! c0 Z2 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 D4 v# M3 @5 H9 m& sClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 t+ l! {1 R- ~/ |) c3 X- x8 nNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, O/ s4 L' I2 J+ H8 D4 U2 ~. ~. R# g
Prosper or CPVLab.# o/ g5 \- M) y5 B! b# ]3 D) C: O6 ~2 _
2 ?" l) V' A$ I1 c
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
