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PPV GUIDE [PPV新手入门][28页]
1 \6 U/ C6 ?, n1 d. I4 N详细的请下载电子书！1 |) V6 w4 Y" F
3 F& Z! K; | T
3 ]1 {2 X, T4 a2 y- k T; `
Newbie Guide2 C k* E9 t6 W- l9 M) r
PPVPlaybook.com2 E) m1 v+ I) H* M
Tracy Shaffer
4 X2 B& f- W3 jDavid Ford4 p8 H" a' O2 u: k8 x. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. `: Z6 i& N5 c+ `
Getting Your Mind Right to Start Affiliate Marketing! j! ]7 Q0 [- u4 g2 J. d
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 R/ y7 O/ `) J6 F( L- cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& z9 d* S& g; V$ pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) l- }( P9 |" p6 |: Z
with any success, these claims are laughable and far from the truth.1 C6 S, \- ]. j. u6 x- {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; g: |- |5 J5 g0 `' E
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, A" f; v1 r! P4 f0 e( ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 q! F2 d' c1 H, P# H) G& ?+ D5 Soverhead.- H+ C/ B3 b) Q; {' c i, U
The winners in this business are the ones with persistence when nothing works, who know there's/ j9 H: V/ d+ X) m( |; i( C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* I5 f! }' C! [! }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" {+ j8 V4 D2 i5 W: ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 r+ K! `, a {
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# @9 }8 {5 @6 l1 vlearning experience available to anyone with a few hundred bucks and the ability to open an
" m& D4 p* p/ M* tadvertising account.2 f9 K5 A) M" \3 T9 t$ Q9 s7 ]( P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 u! ]; A1 Q1 I+ \' cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! A0 x9 u( U0 W3 Q- ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 N1 N; U( \5 y' V* ]6 p- ?$ @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% g2 M3 w) p% ]! nWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% h3 `* `- F( z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* _. K) B) Z4 h( R+ ]
started building.
2 b9 G' L0 l8 p- D; u! LThings you need to get started:; z( H _, a! B* H5 X8 l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& o3 b, i' I9 P7 O0 ^# @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 ?2 U0 f8 L# o K, s3 B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 h" S# L4 X* r4 R& ~# u4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 H: u: a4 I5 R% P* Q# q; l9 J9 s4 yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic* L2 h% S; u) _; x9 V
with PPV.
5 Z7 D' l# f! _' R& wBasic Getting Started Definitions( g0 @! A/ U2 ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! I; {9 N3 l6 g/ B3 V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' z. ], ]& o, h8 Y/ D$ q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( X n: ]( M5 E! s
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 E* I+ m- r! J# Z# QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, ~# d/ \" [1 K7 g* z' |/ ]+ J4 z
receives a commission on that product. An example would be the Amazon.com Associates program,
) j" T, ^/ u; m. t, Z8 J1 T5 i2 DComission Junction or Clickbank.0 g* s, v& K0 ?+ v/ \. Q8 o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: L; q# [6 V( } Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 C8 `) o" e h* _4 |6 x1 bbuying a product. An example would be Ads4Dough or Neverblue.
& d* R$ E# k0 g8 u7 _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
]1 @! R1 ], I* f' y3 taccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 A z% l( c6 E* d* v$ L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
E7 I: q ?+ vright from the start can really help you.
( }, J7 x) D1 t& QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 f: l* r J& d& c* d, L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* L7 o2 r4 Z- l& G3 T) V1 ^) F. \
view, starting anywhere from .01 or .015.
O9 v& O+ Q) F6 zIn order to use this type of internet traffic, the affiliate can sign up with a number of different
4 t1 I/ |/ s4 E# h9 }+ r9 Wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 S/ P9 `5 c) I/ K
MediaTraffic, and AdOn Network.$ e4 v! a6 E Y" q1 {( ` K6 Z
Don't popups get blocked by pop blocker software?/ C w+ z( l$ H" C( h- }
No. Popups are served in a new browser window as if the visitor had opened the new window* ]; B3 A: u3 g9 L, E3 o$ Z) Z
themselves.: i7 G$ V% k3 u# v
How many popups get served to the visitor?3 o/ P) A! L1 N/ S: g6 s" ]4 Q
The number of popups served varies depending on the PPV network. Some pop more frequently" O( B( { i/ A; ~2 U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 x3 B$ O1 H; s' J3 f( kserving this kind of advertising, so they have to toe the line between keeping their software6 \/ m J3 Q- b$ z$ A) k
downloaded and still making a profit.
, D9 u8 Z) M: \: M3 ?2 y9 T0 EIsn't this type of software bad? Why would anyone keep it on their computer?$ P; N; }/ F0 F: G* e
No, this type of software doesn't harm the user's computer.6 f& u3 D: k. w$ A7 d% ~( {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 n* N; i" K. F! o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ V5 A% B' ^+ D" j* ^that they can continue to have access to the incentive., _) Y6 l0 z8 f# F+ W6 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 Y6 R7 j- E- N; E: I! HHow to Get Accepted into a CPA Network* e% h, b7 P4 k/ i$ j# }6 D- G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 d& i) G* b v5 v7 M0 E
to start looking for networks is Offervault which lists offers and lets you compare payouts across. O/ T- T6 E+ q r" e3 F* u [5 Z
different networks.6 i& C+ T" T" }7 H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 g9 _$ @9 [ N+ T1 M7 g
application and be as specific as possible about your promotion methods. Usually some time after
1 z. p" Z. F! ^1 freceiving your application, the company will call to interview you. The phone interview is a critical, H+ ~" [" ?% {+ O
part of the application process, and most networks will deny your application outright if they can't get0 c3 G- d: H4 R4 [# W3 L" r
you on the phone.# x7 t4 p9 K8 O: n k
Often, the person who does your phone interview will actually become your affiliate manager after6 b. ]7 @! L8 a" N. C# C
you get accepted, so it's a good time to put your best food forward.
$ X* i! y' [$ ~# a1 x- T) e8 a( lYou might not relish at the idea of someone grilling you about your internet marketing methods over
# j% x+ {9 o; c6 O: R0 D, g; |the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 L' x. J" f1 F8 O: xWhat methods do you use to market offers?! D$ Z7 K0 v+ J) @
Do you already have a website you will be using?
6 _, F4 [& I% L. @How much is your advertising budget?2 u# ^! r- r+ p/ O- N
What other networks are you a member of?9 k( a8 f* \; \9 a7 T0 {
Who are your affiliate managers at these networks?" @, B( @- h; v# p; j1 \0 x
Do you use social media (Facebook, twitter, etc.) to market offers?' t5 {! X4 m% @. L" b; O- j( e
How much traffic can you drive?
6 p3 C5 z# T2 Q. c9 x0 Z9 wDo you have a personal recommendation from anyone who is already a member?+ t9 [: ^9 }2 S) q8 |
Once you provide satisfactory answers to these questions, the network will approve or deny your. d3 r. O* t; c0 R+ W. p+ U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& x7 v$ Q& N4 L! u: m/ ^persistent. Also, getting a personal recommendation from someone who is already an active affiliate( a" `# e* ~% }+ n5 ?5 E
for the network can be helpful.
' i" r1 @) O9 H! b( w/ STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) d( ?) S+ W, L9 k3 K% v6 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: f+ F' {8 E3 x7 f0 l( K+ V
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( c7 c P7 M! H) O8 Y3 \, l; Fpeople can open a lot of doors as far as networks are concerned.
% k2 ~5 l+ \$ u0 l Q- [ o3 _After You Join a CPA Network0 P% ]1 C4 t% }2 ]& S4 n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# e; o! C f# w! O7 _2 kand make an attempt to get to know them a little bit.
5 ?/ Q2 E4 n: d1 M4 l$ F1 fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& m2 f7 F! \. m3 @9 hweight in gold. Start feeling them out from the start and try to get to know them. Once you get5 Q' Z5 u+ A/ n# F( I0 `0 n( L5 m5 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' `+ p* D5 o9 Q9 W" o7 Ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout, `/ c% r8 I r! y% X6 w
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 |4 {* ?! Q8 [5 v9 \6 Bemail.: p( j% x2 s( t6 L
For more helpful info about dealing with affiliate managers, check out:1 O$ Z7 o1 m5 s- _: N' H0 a6 q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 ~& x( `! z7 C- E; bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& `( R2 o7 n4 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! _5 I8 E7 S7 `7 b
Set Up Web Hosting
/ y/ F- P7 W# I6 ^0 lGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' Y7 _( Z+ l/ h C8 Sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; }) E7 d! N+ n) e, |6 w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 R9 d2 R+ h1 k) k! i
whoever else is on the same server as you." T* |- V0 E7 D" j: I. ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ i" c" y% `" U7 @
enough that the visitor can't close the window before your pop up is even shown. You have about 3* [, s$ C. J1 Q+ ~' b0 a
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% q0 Z9 O y* V: A3 }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. y2 M5 u$ P4 ]9 ]& |8 _* Chouse full of roommates (hosting customers).& h# V2 a9 V1 Y$ V5 }* ]
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, p: c' M4 q2 rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! D" B( T9 g. {3 U8 ]0 n0 ^1 D. \+ Ffit.* T, w% F! B5 k" N3 Y; s) L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& k; D0 ~- y/ O8 O5 }( y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
c1 I) _: W5 O6 R; k7 g* q5 atheir food. Everyone else's food in the house has less space to take advantage of.
+ O+ }6 D( r. q7 v/ g- z. [If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 o e+ m$ }: }3 O
any type of hosting this is a bad thing, and especially while running PPV traffic.1 B1 h: V0 x- i& H/ X
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 u0 g0 g! e. i7 u, U2 U x1 ~. F: g
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 Q& H( |: t, w2 m, vpartitioned, so that each customer can only use a specific amount of resources at any given time./ i7 n* t$ \% z, V p" R$ O8 n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 [, x* x3 {' w" C: v! ?
belong to you and no one else can use up those resources. This makes it possible to serve much more' N) L+ z/ \. i4 f
traffic, faster.2 |) O! u8 r- U. @* }* _0 ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ s$ v& X) ^ F" W1 ?! j, |( j6 mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 c+ m) Z7 \: e0 w! T
here:, _+ S- q, w! ?; e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( j& t5 l% o+ d( K7 {; d7 D; @VPS&highlight=hosting. |* ?7 U7 x. {; _7 b' h
Dedicated-Hosting-vs Shared-Hosting
! y" O$ O% L0 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; L! G" \% X) w% q4 FHosting...Your-thoughts
1 M& ~3 T% M' R# u7 m- Y6 N+ F8 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 M- V4 m3 O* m* nHosting Providers for PPV! K2 ?8 K; B% z7 W
Beyond Hosting6 q3 N, Q8 b% W6 V3 v' r1 [
http://beyondhosting.net// f3 X7 \( z& a. r/ j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# n X/ b* `# x! X7 |
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 n9 h8 Q8 z% R/ Q; ~/ jdirect linking with PPV. Also, these guys provide great support.
; `7 S; u1 K/ B; P$ D+ z, x8 _Prosper202 Optimized Hosting
# x( M# I1 V3 n7 P- l: g# b0 {http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 B: s- {* k' O9 I; V# E
CPVLab Optimized Hosting
' r6 h- `, T4 ~ w5 ahttp://beyondhosting.net/CPVLab-Hosting/. Q# C3 `$ b+ ?, O
Domain Names for PPV8 j6 G7 W7 u9 P
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ _: P5 j. x7 s. _ Awhere you're going to host your tracking software and your landing pages if you decide to make them.
: y; a I* m9 c; H0 Z% dOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( \/ P m" u- N# V7 }! F6 gbland one is fine to start with, to host both your landing pages and tracking software. The .com,+ V8 y5 C# @$ R F
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 p( i* M6 u# a2 z6 T9 u4 U
term or build a whole website.' X3 B1 S& I9 \) U' C4 }
After you buy hosting, a domain and get those all attached to each other, the next step is to install5 O5 ~6 H6 o+ N4 b$ v9 [7 d j' P" B
tracking software on your domain. This is really important, because it is necessary to track your; A- z7 t* `; x* e4 B- J
conversions down to keyword level so that you can optimize your campaigns. Without proper. m1 m+ I. f; e) ?* J$ e
tracking, it is impossible to know what is working and what isn't.3 e3 m, i. u- `' ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 X6 g/ y* A4 U& _3 cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* ]1 K3 R; P3 g9 I' c3 PProsper202
* Z' M, Q [. X6 L/ dhttp://prosper.tracking202.com/apps/# }7 B& o$ D9 r8 I
CPV Lab3 l* ]& r' l0 w% ^. B" O
http://cpvlab.com/
& X# k+ n" G7 M7 b3 B. HCPVLab Help Videos
2 {$ j" |0 ?( zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
' r7 n4 R+ s* V1 W' q! ^& ?: qAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 l6 y. O; y; D/ t$ K- g; H n! uindustry standard.
8 s- R, W, I: `7 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 o" Z4 V. }7 U( y6 F8 G2 A: i
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 o& l$ ^( j! m' ?5 Q" E
good support if you have problems with your installation.
/ r8 t) `6 a" H1 dTracking 2025 M, F f4 B/ |+ B* e: u7 x$ }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% A4 T0 U7 W0 l2 e. a
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 d9 J) E' Q$ r/ y$ J2 o+ g7 `
area.) n8 S+ `: B/ \' l2 n6 E. l
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 J4 X5 T: G1 c- N" C
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& f- V5 [& v* [7 u0 Winterface, and their hosting.- k( f3 V2 o/ h) {9 a8 T: k/ F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ n& n1 P. H# X' C$ W9 W4 Uand targets which you are bidding on. Leaving this up to chance in order to save money could
' ], ]( r) O4 L# |potentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 H& _; f& Y3 [were using.3 z3 n$ L' m) f) ^ }
Choose An Offer
; c! w2 L/ X& bNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ j2 B7 O9 w) c" @; E
Lesson on Offer Selection
1 z# o* D0 _, [http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 r! w; Y( T# [% d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& M7 q5 ]' K) J: `4 Q1 x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ P& H$ p. N4 b2 vLeadImpact as the traffic source.+ t. _ B. r) @* H$ F/ K! y. } Y
Now the best way to learn how to put all of this together is to just get started. For some variation in
, T* s3 x, u0 P# T: B2 |5 Q; hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 I" X0 n7 V* K3 K% e! h
campaign.
4 t1 u" S& V. E8 hWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 z0 d2 D2 {: k( j# y. F& s
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 B% Z# Y5 p% B }. q
that all traffic is accepted.6 a* b! b/ k" d) W5 c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 Y; [# [9 R2 @% w- Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 }- R9 s3 }: p$ [$ u" j! e
get creatives like banners or images specifically for the offer.
1 s' ^5 Y( m+ I/ }$ W* @9 L4 o9 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* w' H4 c- d1 t8 I: G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 y0 z" p$ ~; t @* w( W# itrack my keywords. Without doing this, it isn't possible to see what's converting.5 M# _1 ~- F, s' r/ j' m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" b7 b* Y1 `" g0 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- L1 Q3 H+ }! [+ S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ D9 H! j* a7 Q- [; m5 v' K# R& Xbottom of the page:8 p) f' A1 K9 r) J) z2 m
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 y5 r( w# D& v( {5 _1 SClick on the offer → pixels → Add a new pixel and this comes up:$ q; M r+ D9 t8 f$ l! U: k7 x1 ^3 A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 q3 A5 J- S4 C3 @+ ?$ E, S+ Q
from your software into the box that says 'Enter URL of image to load'.3 M7 Q5 v# c" G
Once you do this, it should look like this:( |9 b( p6 b' j+ b) J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" u- d) K/ v3 j7 [' }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 o4 r0 B" \+ c6 R; yNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 ^& c, M% G0 z
Prosper or CPVLab.* J+ a* T3 F8 o7 t! }% O% m
: W$ W- y6 u# w! A8 q |
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