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PPV GUIDE [PPV新手入门][28页] D. e9 K8 l9 e! k/ V4 C9 J
详细的请下载电子书！) l4 n# z5 [5 b# b0 }/ Z0 b
9 A: G$ v8 q$ P( E
8 B4 \; n/ c" Q* H% V+ k
Newbie Guide+ F+ F* r6 {. m
PPVPlaybook.com8 r! T( n: H# J2 B" H
Tracy Shaffer/ U/ r2 j: C% Z8 q( v5 _2 f
David Ford/ [" K& m8 H! q9 f; S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; x& U( O/ |- ]* r% c3 AGetting Your Mind Right to Start Affiliate Marketing
2 G: P0 | m$ {" W1 `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, g) N8 V/ Q7 r5 _& n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ ]5 d2 u8 ^& ]4 J( tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: M2 K0 P& U% ]! A) U; ~1 awith any success, these claims are laughable and far from the truth.
# i) W7 q0 h! |; ]+ ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 O/ }; Y$ Q( Z7 u6 m
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 y: U. o n: ]: }$ H; athe ability for a marketer to be a one person shop and make an incredible amount of money with low( ?2 l3 R k% b/ L' T9 M, P/ X6 ~. ?
overhead.% b0 z) g2 I- D8 }) n3 k8 }' s
The winners in this business are the ones with persistence when nothing works, who know there's) E: V7 {* F+ y: S# a+ B1 A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' a& h' t/ `' g5 bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can: z! T* k) C7 h+ F5 I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 S: k7 f; q$ F( Y) K7 G
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. r3 q* x; y5 Q" V* _' d, i& Tlearning experience available to anyone with a few hundred bucks and the ability to open an
) r% p9 z+ i; E7 t1 h! @3 }7 P: v3 b2 sadvertising account.! s5 ~; T1 s1 g4 Y: b
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& j5 r# X' f$ T; _* `" _. E. c/ V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 |2 U( C+ T! w. Q/ _" }; a1 g
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ M+ j1 v' S: U! ?- t8 c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 Y% w% M/ |8 W, L5 t( V* qWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 T" ?) F) Y0 o( F4 V
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- N) v" m- g& s- Ystarted building.2 M F6 t5 m% e& V4 c: _
Things you need to get started:' Y3 X& Q3 [$ ? q! x# a
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ k9 i. [6 p# q Q4 z" T4 _$ _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 Z0 Y2 M) d5 S1 m3 |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' @7 y; j: _8 C& p* Q: ]7 w) W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 {. _7 v, X0 r( P7 g4 w" J( a) Q- ?
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* F/ b! v5 ?$ O) x" Q
with PPV.2 `/ Z( c5 {& Z/ D
Basic Getting Started Definitions- ?1 s8 r$ u( o9 L! |( K! I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ @. q' d$ l5 h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: D" x+ j. ^* Y! d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* T9 W2 f( m+ W6 R0 W7 I3 P: U a
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 N6 ]& k: X$ w5 Z# N, A) s# z5 |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 l$ R; P" e i) u- h
receives a commission on that product. An example would be the Amazon.com Associates program,
( E% Q g# j6 }' yComission Junction or Clickbank.
% ]4 U6 s0 z2 H1 ]+ d; D$ V- NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" [! ?3 W2 F) I" n, \7 ?3 [an action like filling out a form, submitting their email address, signing up for a service or sometimes5 n& v& y3 ]5 w& [
buying a product. An example would be Ads4Dough or Neverblue.: i- s0 B) u m8 Z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ `& M! W, K+ l' P. p2 f( ?account, getting the affiliate approved for offers, bumping payouts and just about everything else7 j6 w) h) m' [& e8 z: X3 L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 N) f5 f5 m) ]. d+ c
right from the start can really help you. @; {( p% V8 G; p" j
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, p2 G$ v! b) x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 ]5 _8 Z) C0 a# B! |
view, starting anywhere from .01 or .015.
2 u- Q( w7 s* ~+ K( OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 O( r( V7 e) u; R8 Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 u( Q6 |7 I9 }5 q0 d QMediaTraffic, and AdOn Network. [/ |) a3 w4 S4 j, @
Don't popups get blocked by pop blocker software?; M/ J5 F& f- H7 p ]
No. Popups are served in a new browser window as if the visitor had opened the new window
) M& q3 X. M9 b/ P( ~- P/ Pthemselves.
$ n1 E: N( d) d" R- mHow many popups get served to the visitor?
6 N O4 b: a/ S, i1 A+ j: rThe number of popups served varies depending on the PPV network. Some pop more frequently+ E$ |' o1 }" }) L& C' U4 x
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& d& r; F) |0 _serving this kind of advertising, so they have to toe the line between keeping their software: u; ^ l5 [+ D1 e( r* u
downloaded and still making a profit.- H* ]" D4 f. r( r- m
Isn't this type of software bad? Why would anyone keep it on their computer?1 d! }. @: I) @& o* w; e! y2 _
No, this type of software doesn't harm the user's computer.5 a; y% _7 Y/ B
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* f1 H z) s5 y. Dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ _" _9 F$ e' ]7 tthat they can continue to have access to the incentive.
" ~/ j: `7 z' d1 \2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: J6 R7 j6 q0 PHow to Get Accepted into a CPA Network. C! o$ ~8 C$ r/ a! \" b
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) ]6 i e: h3 I2 fto start looking for networks is Offervault which lists offers and lets you compare payouts across
9 k" C& Q1 W6 E% Z1 ]different networks.! \. t: A _: \$ x7 g) I2 n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 S+ J, A- j: n! y6 a- P
application and be as specific as possible about your promotion methods. Usually some time after; R; Y; d! m& ~' \3 v
receiving your application, the company will call to interview you. The phone interview is a critical
9 u9 S7 x6 Q1 Kpart of the application process, and most networks will deny your application outright if they can't get7 r2 Z- a, u# p& ]( Z
you on the phone.
3 x/ D( V+ X2 @Often, the person who does your phone interview will actually become your affiliate manager after# L/ {( M( I& n' n. Z( Z. P
you get accepted, so it's a good time to put your best food forward.
8 ]2 c6 `( P& E- uYou might not relish at the idea of someone grilling you about your internet marketing methods over
2 o% O/ z# `5 P8 s1 h/ J/ Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
+ i! f% X& r0 T6 g7 MWhat methods do you use to market offers?* W/ U2 G" l" Q4 Q5 _
Do you already have a website you will be using?$ `; _+ V: i0 C/ M+ b( s h9 U
How much is your advertising budget?9 B" X# |& ~" w/ r9 N& t3 p7 A
What other networks are you a member of?
- r& x% ^7 [% S( F2 }Who are your affiliate managers at these networks?/ U4 E$ y# h+ Y# ^# q* T7 a" N
Do you use social media (Facebook, twitter, etc.) to market offers?( c) F1 }# ?. k# @# L' B6 Z; I; |2 c
How much traffic can you drive?8 ` g9 B# N. \, d' K, W& _
Do you have a personal recommendation from anyone who is already a member?% K% w* M. D) \3 F/ K) C2 C
Once you provide satisfactory answers to these questions, the network will approve or deny your' Q: b7 z+ L( s Q, A; p3 I
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 G8 I" @; Z) f4 i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) t+ r4 O% }$ q$ T6 ^6 [: c* T% yfor the network can be helpful.+ t2 s6 T% b7 s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 s% e% C' R" h) U# H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, e, K9 F& p. [. M L& E. kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* O5 }$ G( q8 N. a' ~# y
people can open a lot of doors as far as networks are concerned./ \" \$ n* K" Z' B
After You Join a CPA Network( w f: D* A1 L* D+ f S Y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# y3 w( ]! k; E; z+ Y
and make an attempt to get to know them a little bit.
* B4 C- E7 Y% b" s* QFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 N; |% j3 \' n" H, Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 D2 n8 C2 e6 s8 d/ b' k6 K i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 N) w7 ~1 G2 \) |2 m' r3 U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# w+ Y4 w$ t |' V% g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ }# a" @* O& B; J
email.+ T8 u( m! q m+ B+ M
For more helpful info about dealing with affiliate managers, check out:, I: t7 [$ ?. f9 P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 M; p" P/ E# u" m; G4 zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ a9 s) L# k* S9 @8 j/ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ C+ [% P, l( L3 ^
Set Up Web Hosting
* v) B- L4 ~; d3 WGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. c# w, f& q, p6 [( r) ?
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" `! W$ O& E" h9 b6 W) @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 G) s V9 m6 H5 C1 r
whoever else is on the same server as you.& q0 E- I8 P6 f& b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 M* s# [* ^0 F: P* z5 `) Z8 K
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 g. M4 l) r% [' ~3 Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 h; }- z$ g) j; R: f1 }& h& rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 e3 Z4 d! O7 E+ Uhouse full of roommates (hosting customers).+ W3 Y# }( Z! m6 B9 f0 [- t
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ V h+ s) z% Qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ c/ X; U. K6 [' K3 H5 ^- Hfit.$ b0 |. d8 n) {( j
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 d ?0 o: X1 Q. Z. xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate: u/ O" O# c$ a/ L: T3 M
their food. Everyone else's food in the house has less space to take advantage of.
; ]% I7 j X9 Q% x. g/ ?+ ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: b4 I6 J1 B4 q6 uany type of hosting this is a bad thing, and especially while running PPV traffic.
- R9 c/ `6 U. e! `; G1 n$ B/ VIn the case of a virtual private server (VPS), everyone in the house has their own designated space
2 s P! j! v, E+ F4 h( M2 Zinside the fridge to put their food, and other roommates can't come into that space. The server is
* q3 ~, R1 p4 e* H" X wpartitioned, so that each customer can only use a specific amount of resources at any given time.0 R' C$ s# P( K5 i) J" P, t+ t4 n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! s6 ^4 ~3 [: ]& G
belong to you and no one else can use up those resources. This makes it possible to serve much more8 n& e# V' D5 ?3 M) p& [
traffic, faster.6 A) W/ t U) r; R* \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 O; B2 Q! V$ ~! F0 o: i$ zAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# F( o+ U6 `& Q. ehere:: Y R1 Z5 Q' u' S x5 N
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: O- \& g/ Y' }3 A6 X
VPS&highlight=hosting8 z$ D& }( C4 z2 r
Dedicated-Hosting-vs Shared-Hosting
9 y7 n+ P$ M2 r$ \* Q: y% O* j/ Whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ K7 C9 ^' X4 U9 MHosting...Your-thoughts
8 N9 Y1 p2 f4 G! X8 q1 ]4 D! r }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 l! @; T( ~: t+ j+ S; I" iHosting Providers for PPV
1 d, V3 z: S1 L h8 F, y8 tBeyond Hosting/ }3 u2 n- I( l; G1 y( k
http://beyondhosting.net/; c+ S( h+ b- r8 `4 @
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 m F# V+ i! _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! I# ~3 R. L6 m8 T, m$ O/ Udirect linking with PPV. Also, these guys provide great support.; X( A% w0 {: Q6 _
Prosper202 Optimized Hosting
+ E# L4 U! i: h& L& w) Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 e% k! U- P& K, S5 C
CPVLab Optimized Hosting4 ~: c, w- R4 y$ E# B
http://beyondhosting.net/CPVLab-Hosting/- k9 y+ g% p3 m: v
Domain Names for PPV
& H6 _3 J; `( [0 a0 s) R( [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
l8 j+ U" ^( I) f; T K6 l2 Q1 Vwhere you're going to host your tracking software and your landing pages if you decide to make them.' [1 p7 t- w F0 }3 Q: [/ F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 ?/ B% R( U1 [
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 N: h9 {7 w0 y& v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ \$ s x1 I* u; Fterm or build a whole website.' m# M. V- B) y- i9 u6 ~% {
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 n7 K: D' E$ L7 g% B
tracking software on your domain. This is really important, because it is necessary to track your5 }* ?& {* O1 P& l
conversions down to keyword level so that you can optimize your campaigns. Without proper8 f: Y+ d/ _+ ~$ G6 N A! L2 M
tracking, it is impossible to know what is working and what isn't.% x; e. x+ J' w
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 z( }5 T# N1 L% tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 J, y* P( y6 q. Y4 CProsper202
' W Y# l; s, ^8 D$ Ihttp://prosper.tracking202.com/apps/
$ |& c3 ~! Z9 c. ]$ `CPV Lab
5 V: j! s+ Q' V' Q/ S+ R8 Xhttp://cpvlab.com/3 v* a; L; V8 X
CPVLab Help Videos/ Q2 }! h' C* ~% \/ @, E7 B0 s% M
http://ppvlab.com/oweiw/oiurw/vdm.htm
' o% m( x& k5 q* {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) o- c0 L, K; E$ z0 Lindustry standard.% A6 k& j9 N# ~& M0 d7 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 u" ]6 L! R; T1 ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) {7 |8 B4 C+ w$ b( m- G$ v8 M
good support if you have problems with your installation.9 @( u' V: n0 a \( f4 M* j. m
Tracking 2028 K9 g9 V4 t% c( i
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 E2 G$ X0 A0 k! |. t4 ]6 V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' v% s' W: {. \' a8 \area.
; P+ u1 _7 I8 K7 w5 ~: zIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- g) [6 F9 s/ o1 C8 H* Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: e Y7 z# }1 J# n9 p: E
interface, and their hosting.
# a+ T0 B. f' ]9 i( tAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 g7 e) \2 L" N. k. \+ E- j
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 M0 E$ g. N6 M: h/ L x L, dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you% o# S, f$ `- f" k; `& n) h
were using.1 |& d5 `0 m2 c/ j9 A' C
Choose An Offer6 w7 o( f* Y( R# W/ W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 p) z+ Q4 U6 \) o# f1 GLesson on Offer Selection
: \' N2 ^- [0 B& d5 m5 Khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 Q! ^7 f$ G* A; m) {- mIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: m7 o0 k [3 `# w- y. r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' ^( J3 x0 v6 W. F/ i
LeadImpact as the traffic source.
& V% x! Z4 b, l! G: ~/ RNow the best way to learn how to put all of this together is to just get started. For some variation in
; E. `# v" ^6 n# Z& K$ F( o2 O) Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# o: }$ L) ?, X g z. |: S
campaign.
" P8 |2 n2 g7 J# U9 \5 FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 L1 d' l* M8 O, t0 W, m* g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 T1 [& [0 \2 d; Z x% o
that all traffic is accepted.% ~' ^- {: i# S8 Q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) x, i8 Z9 i$ u$ \This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 R' O! @, P! `1 C. s' L4 x, i& M! u
get creatives like banners or images specifically for the offer.: }+ m% H/ ^( j' I4 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: j: e$ M. Z: K7 e9 IBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 L* q1 D" R) D- qtrack my keywords. Without doing this, it isn't possible to see what's converting.% Z6 r3 R6 H6 G% d& ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ r T. \' W+ B& r& h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' _& D0 k" v- P' j* J2 B0 U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* U; |* j6 Z6 X. J8 K0 g6 ^bottom of the page:4 M/ I! r/ k; U- L( V4 T9 Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 I" U$ K( G( p! y& f% ~2 qClick on the offer → pixels → Add a new pixel and this comes up:# d( e5 b; x, W) W7 b, I+ k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. ?; ^# v9 k- n! C/ _/ @from your software into the box that says 'Enter URL of image to load'./ J6 s, ?. U% y; ?* L
Once you do this, it should look like this:
+ \7 k* L& F& R! i" r6 T, f/ i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! \ U) I# ?; j2 ~% ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: K, X [7 c5 D! p3 wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ A" ]0 N* r5 S$ r5 _) WProsper or CPVLab.
" s6 f( d8 E& _8 a H+ U' ^ p/ Q6 m0 h6 l! h
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发表于 2012-12-27 18:47:17
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