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PPV GUIDE [PPV新手入门][28页]$ H6 O2 r, `8 p0 i' I8 @
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1 `" O m8 _# u4 k/ f1 }; B( a h: i
8 X, Q8 m) E6 _3 W& O0 [Newbie Guide; {) d% V3 N/ D4 M: }. o! b/ o4 y; X
PPVPlaybook.com
/ C, I" X$ S: y6 ^Tracy Shaffer
n$ N/ o1 o: ?6 d1 u zDavid Ford
Z/ n) @- z2 `# Z! m7 @4 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 A" R( Y* f1 [, r5 |! pGetting Your Mind Right to Start Affiliate Marketing
' J$ }: n9 N) m9 gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 |- A5 t( Z: E% i3 R* cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 T- F6 ?1 H% K) Y) Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, j) I$ d! C* o0 R ^with any success, these claims are laughable and far from the truth.
% u! d4 x: @& E/ ~. F% m! X5 `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! g, }" a; d( i) X; r7 y p: A
flow management. The main benefits are the low barrier to entry compared to other businesses, and( d4 a0 C/ |( J+ Y. u
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" m' x( H% K$ B3 {( L+ p0 zoverhead.
6 T& v7 ^. ^* W) i$ U7 m* Y: @The winners in this business are the ones with persistence when nothing works, who know there's
2 Y& Z) v% v. z# s* wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 c/ \3 F8 `( V6 h2 PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can: e3 T6 p: g" B! v$ s0 M+ r, P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. a6 M/ ]1 ~& Z4 [3 ^# J. I$ fMost of these things happen suddenly and without warning, and they all contribute to the amazing
) H8 Q ^! p% v1 \learning experience available to anyone with a few hundred bucks and the ability to open an
$ ]$ y) v8 D; yadvertising account./ |3 f9 X1 l$ I0 ]% [3 t6 f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# r- ?# E+ p# A# Ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% j) z3 ^+ g& {) K6 Q, s" Z* zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 O1 s: ^8 U3 l" Qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: T9 m) Y: h; N% J6 r- v) FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& J k- `2 V1 X) ^9 Z% E4 W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( m( S, D, T/ E% a( |
started building.
( E$ ~7 r$ k1 VThings you need to get started:- W5 l% f7 e3 S [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 z( w1 O# \- z) ?/ w+ k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* O/ w/ E! M- [( r# [* O+ A9 T: O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( z5 A& n1 s% S, z/ u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), I' ?+ W: k( j7 T9 a* v3 ?
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 Z, N5 J2 F! Z% _: z$ x- t
with PPV.
* f9 w' g4 x+ v; p5 FBasic Getting Started Definitions, r5 Z5 s8 ^* D7 p; S( E% f* e: }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; t9 `. v9 [, [" b9 a/ `affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" q9 T$ ~+ J0 e; V2 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 |, J. O% M* E; M" Z0 z. i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). \; E) x1 @8 z+ O. B
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# P5 K- H! a, B+ N- a# p
receives a commission on that product. An example would be the Amazon.com Associates program,' M1 u/ Z5 ~ D; P$ o
Comission Junction or Clickbank.
, k" r7 F8 d- p9 h/ K& z! a2 rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 i+ R8 y: W2 t) dan action like filling out a form, submitting their email address, signing up for a service or sometimes- O# b$ S1 S( I$ s
buying a product. An example would be Ads4Dough or Neverblue.5 `+ M& T* F/ ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& I( N7 \8 L3 b* Z. F8 W- }, Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ G' x) h# ~& _3 }( Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ \5 @) m( p* s6 ?1 c; _
right from the start can really help you.' D: Z3 i% {: s6 M7 J
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; T( i! t: ^: T4 {8 Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& F' b2 N( W, c( ]view, starting anywhere from .01 or .015.( m4 {* m& S6 X- h1 o
In order to use this type of internet traffic, the affiliate can sign up with a number of different; y: Y% w( ?5 X) H) J# a# n
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) m# W9 n' F- w" \& ?5 G" {9 F: HMediaTraffic, and AdOn Network.
! K$ v, i0 Z. J/ {Don't popups get blocked by pop blocker software?3 D& |# `/ w4 R
No. Popups are served in a new browser window as if the visitor had opened the new window/ u6 v7 V# n7 G1 n
themselves.( J; O. l2 w; \
How many popups get served to the visitor?
) w3 e+ H' i7 H& T& zThe number of popups served varies depending on the PPV network. Some pop more frequently
$ _% C, u6 |0 {. x6 c7 \* V9 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, t3 W+ Y" Y/ U! s2 P
serving this kind of advertising, so they have to toe the line between keeping their software( N: X0 X% Y3 A1 X% C
downloaded and still making a profit.
# l( |& A# v6 {( [. VIsn't this type of software bad? Why would anyone keep it on their computer?$ a) b, l* f/ p
No, this type of software doesn't harm the user's computer.) }5 F; z8 Y# Z; s; x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. s8 w, i+ k0 l* \; ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so; v+ Q/ j0 `) t0 V. J4 i
that they can continue to have access to the incentive.& G, z) p- ~# i& t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! U( A( ]" W; S2 j' H9 G, H) Z& m& gHow to Get Accepted into a CPA Network# F# C8 h3 e9 Q5 U7 x: c2 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 E" [' c* ]' f6 ^8 bto start looking for networks is Offervault which lists offers and lets you compare payouts across
( @$ L+ L0 ^) @) {different networks.
; K8 W, b! }- \* o4 V. SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 i( f& a' Y, j2 a) H
application and be as specific as possible about your promotion methods. Usually some time after
$ A) m1 F2 `% D4 h- D i4 Greceiving your application, the company will call to interview you. The phone interview is a critical
7 }# e1 e( ? t v( Opart of the application process, and most networks will deny your application outright if they can't get
: P6 v' t/ W1 |6 a2 T# eyou on the phone.
$ T3 g, z/ \3 M N: u' ^Often, the person who does your phone interview will actually become your affiliate manager after" f3 n1 Y( S4 [/ n. i
you get accepted, so it's a good time to put your best food forward.
. A M! H5 r- q+ `+ ZYou might not relish at the idea of someone grilling you about your internet marketing methods over
8 c# p8 \, R( }) W) x$ Cthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 W* c" Z8 {& H8 D" \; J" T) E
What methods do you use to market offers?
* C! T5 b+ Z7 n" ?1 y1 kDo you already have a website you will be using?
! }4 M5 p' B3 Z& ~2 P: uHow much is your advertising budget?
- ~# w- ]6 s: P( SWhat other networks are you a member of?" \; g) T- S K" ?
Who are your affiliate managers at these networks?: k& s$ v+ N/ y! P; E: N
Do you use social media (Facebook, twitter, etc.) to market offers?% X# s1 l* h: I5 |! J* k
How much traffic can you drive?! X: w9 w+ v6 }, \
Do you have a personal recommendation from anyone who is already a member?4 x. O( S$ t' V) W( C2 W0 T4 V$ N$ _$ O
Once you provide satisfactory answers to these questions, the network will approve or deny your
) H! K' I: F- r V; E* \application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 f0 p7 J* l, T; a- Bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate8 c# r( \& V, [. w0 |1 T5 Z6 i
for the network can be helpful.
: p+ }$ W) \2 U1 V" ]& j3 Z/ yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* w" Q. [( ]: d9 R0 i8 @, S4 Y6 ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ f! G( M# ?+ ~3 L% c# h* Lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 K, E/ g" v1 o5 Z! u1 e
people can open a lot of doors as far as networks are concerned.
+ ^% T% ~2 Z; ]/ YAfter You Join a CPA Network
; a& }4 p t* g1 G4 m. l+ mOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# Q3 c1 t* ~) \" ^) f
and make an attempt to get to know them a little bit.5 d' g6 A) p) V' x0 d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) A# J P4 G9 P" v3 W7 f- Q& R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 t) O0 @6 Y5 G4 b9 g' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, ]- X2 h1 u: H6 b
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 T, }( b; E2 ^' W. Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- V8 a0 Y" e! B) Eemail.
+ `* ?4 ^. ]. z0 E, R4 e. n1 m' gFor more helpful info about dealing with affiliate managers, check out:
$ I$ @; ~4 l4 B; U% W& o+ ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
' s5 M5 d7 _, s i/ Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
3 ?1 p I- H" a/ d" @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# T, z: X+ W+ n! n
Set Up Web Hosting$ ~( S: f4 z' S( }$ o
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ T; y4 _6 X4 j- m- S) J4 j) Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; R1 h) G) i9 M0 L, w/ m/ Q: x" rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: B7 w, R1 h! K- B, Twhoever else is on the same server as you.
: b0 ]+ j# A a8 {' a* h0 I BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' D3 ~6 g% m* M9 s6 v
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 T7 ^7 {$ V( ]' p0 K/ V8 yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 Y% l# J3 s M$ n7 g. z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 L( Z" `$ R! t# h# P: }2 l! zhouse full of roommates (hosting customers).8 x2 J6 v8 M8 t; Q5 ?% a% m# B
In shared hosting, this is like having roommates where everyone has no specific designated area inside: P5 O0 s" A2 \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; b' V" @/ N( K' j
fit.
2 q0 j! R* d! f8 s* }5 cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 D% C; K5 o1 B: ?& a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 r- S+ b, v+ I) k+ X
their food. Everyone else's food in the house has less space to take advantage of.
1 c. |/ c: t& r( M7 [+ f; Y; |1 ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 P7 N9 K' k; L8 f7 a- many type of hosting this is a bad thing, and especially while running PPV traffic.
3 }/ `, Q3 g# E% x3 n) ^8 IIn the case of a virtual private server (VPS), everyone in the house has their own designated space
0 o4 B% h, _ v8 ]% Jinside the fridge to put their food, and other roommates can't come into that space. The server is N9 d {3 a2 p1 `, r+ P) [
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 m1 [1 ~, g5 g. S, lA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( I8 ?" F+ t' t% K$ U9 tbelong to you and no one else can use up those resources. This makes it possible to serve much more- W7 r" ~+ r7 Q2 o+ i! U' r
traffic, faster.. H' s" |; B: ^ y+ {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. s; `+ T, E# ^- U+ IAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, z2 v9 j U( O" n$ Ahere:
* J( |2 o- {/ y, {9 w4 X1 w" shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" K. Y( ~ {: c2 `1 RVPS&highlight=hosting7 I& {5 r3 Y j) k0 j
Dedicated-Hosting-vs Shared-Hosting
9 A! u* U+ s7 }0 {8 ]http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ I0 `- \* I9 V: _/ Y+ N
Hosting...Your-thoughts" z+ O, r: N! } d7 Z' v+ F: b' `/ E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; M" o; Y4 S' l d
Hosting Providers for PPV
$ {( v9 C$ l4 G6 vBeyond Hosting
" E# m: M. r4 n$ c% Jhttp://beyondhosting.net/
6 ?" x* m: M, E6 YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; W- a9 G( X4 P1 g& b+ G& \receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! _+ }# H2 g1 C k: N' e8 i9 E5 n# idirect linking with PPV. Also, these guys provide great support.
4 I* Z% E- U( GProsper202 Optimized Hosting( m$ b' y* _ c, q* s5 U' @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- ~; O1 E2 {- T3 D5 Z4 S# LCPVLab Optimized Hosting! p+ z. J1 [5 B7 F2 }/ a5 i
http://beyondhosting.net/CPVLab-Hosting/6 S6 m$ q( E1 }4 Q1 e1 Z
Domain Names for PPV
$ o" v$ o2 a2 Z: Y2 w' ~5 rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ ]/ M Y- k/ t2 x! |
where you're going to host your tracking software and your landing pages if you decide to make them.
% w% d6 H8 v/ C/ M: [7 b' k9 JOftentimes people wonder if they should have a specific domain name or a generic one. One generic,( z$ X7 z, [! ^) h& N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 S* _3 i# B% H$ g& x+ S5 ]
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ S" d$ F6 Q6 F# A: d* s; j- p
term or build a whole website.1 ]3 a! N. c* `
After you buy hosting, a domain and get those all attached to each other, the next step is to install# b2 f* u& ]; ?1 _ X0 A
tracking software on your domain. This is really important, because it is necessary to track your
* w2 q* g% `( Bconversions down to keyword level so that you can optimize your campaigns. Without proper
0 a) Q1 q' l6 p) ^* q" ]" q$ w8 mtracking, it is impossible to know what is working and what isn't.9 ~# D- c' V6 K% m4 s4 P
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* R- ?" \8 w) r2 h! ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; k: x7 G+ w7 D9 n0 o
Prosper202- \1 t' f$ R7 d/ v- I
http://prosper.tracking202.com/apps/
a8 J7 }, w6 z1 m# b4 DCPV Lab
/ K ^, H! _: s4 Fhttp://cpvlab.com/
! \ C2 a" M2 S9 f; cCPVLab Help Videos
* o( _" A1 d9 g, _http://ppvlab.com/oweiw/oiurw/vdm.htm
4 e+ m6 [: N( A+ l! O& ` J* ^6 I# VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# j- C& e& s- p# f9 a- u; Nindustry standard.5 l V4 ]0 h! e) v; V4 [; |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; o% o4 | \' h5 o
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, {) C2 G; G/ e& N0 ~6 b
good support if you have problems with your installation.6 A6 w7 x% ]; E. _1 c
Tracking 202
0 p: R- l) @3 H2 d% R9 vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 S/ o% R; _/ l4 ^" F3 Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" [; x' s4 V# `6 Zarea.
$ }: B% t# x' u C, RIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 ` x. n, J+ L: ~! Z# s
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, w1 U: L. J, C, V l0 ainterface, and their hosting./ m3 g7 V7 g) J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 c4 @& h) ~+ L: f( Qand targets which you are bidding on. Leaving this up to chance in order to save money could
4 t! i( D5 w- O; ^2 t/ `potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! U7 f3 v7 Q3 S) twere using.3 W- X+ k0 r. Q2 W! ~4 e
Choose An Offer
8 {3 i5 p/ S" j) l: I, c2 X) }Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' U, H4 y( e9 O2 p/ `# G2 X" oLesson on Offer Selection
}+ f' m2 E3 }! U( b, Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 _/ V1 a3 J' j q0 C1 D
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 R4 i' K* |+ U2 w. v! l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 O4 k* Y9 f2 C& r" e; x* y' J* k
LeadImpact as the traffic source.
3 H8 X* g: z$ \2 YNow the best way to learn how to put all of this together is to just get started. For some variation in
. V2 v0 m% U. g5 m) o, qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 s" X: d- a" W* H5 ^! Kcampaign.
0 E& ~* u: {3 y$ ^6 L& a8 XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. q+ c; ?0 k0 W# n6 q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 z. z) k- w5 o: e9 g
that all traffic is accepted.
& o; e# g( g1 E, I" g' N5 NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 \; q9 B; c' R' P; }+ j- G. u
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! K9 ]+ \2 E+ ~/ H. {get creatives like banners or images specifically for the offer.' N$ J- f4 e+ Z8 \) D* I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ j3 t1 i7 i4 y% B: f" X! w1 V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 J# F7 W/ }6 w2 h' f! C- q+ B- W4 b
track my keywords. Without doing this, it isn't possible to see what's converting.
1 m1 p. A' q" u# N1 BIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- f m4 K5 Y1 f) T5 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% q+ }7 Z/ [, a) TIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 c! Y* Z* K3 V8 ~7 s1 z
bottom of the page: X6 c* ]! U- u8 X H# X
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: }3 X& v* r* I. Q" g' }Click on the offer → pixels → Add a new pixel and this comes up:* X( Z8 _& x5 F; s
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: u! \2 F" m4 v
from your software into the box that says 'Enter URL of image to load'.5 g% |0 V6 D- _% Y1 Z, o5 G
Once you do this, it should look like this:
6 P5 P$ U: a% P* p6 t+ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. R# x! M" R0 q8 C2 a. `0 Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) |! I# ]* m* {2 U% U; M e- ~4 n
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( r- o1 t0 n6 z6 G
Prosper or CPVLab.0 @4 Q6 z' ?0 c$ H$ Q$ `
/ A( }3 U' |) l& a0 m |
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