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PPV GUIDE [PPV新手入门][28页]
! D+ j% D$ C, M/ X8 ~7 V3 L6 O; t2 m详细的请下载电子书！
! {# g+ `5 j# a8 {0 l. K$ k0 A" }3 S( T( T" G
4 c0 C% |+ ]% x* G, I# f& _6 `
Newbie Guide
1 E( ^# ^8 k( w( a% nPPVPlaybook.com) p' D a1 \1 G4 W: S
Tracy Shaffer
8 M( z- x5 a* U* P) e. VDavid Ford/ f# r" a' Y0 X' f4 R- Z9 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; s) v4 l! _" {- cGetting Your Mind Right to Start Affiliate Marketing
# r* t$ {, ^+ Y2 R- U+ v/ ^4 Q2 x7 nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* Y* N% x+ g: \7 [1 i7 Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 z8 M1 Z2 R! Y; I% F6 q5 myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 z( ^! q: a5 m( K, f+ W' {
with any success, these claims are laughable and far from the truth.' L* {, G' e) y6 k
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 j$ P1 S5 x# p& \+ Eflow management. The main benefits are the low barrier to entry compared to other businesses, and5 L) L) H& G; T1 p9 i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 M- B; S- V* [, |! S7 yoverhead.
3 w) m9 g( x2 Z; @The winners in this business are the ones with persistence when nothing works, who know there's9 O* @% [; f# X3 n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 Z: x1 X) z/ s9 p2 RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: K: W; }' N6 D+ ?$ M4 s+ r. b0 ]stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ C' ~* C/ V) WMost of these things happen suddenly and without warning, and they all contribute to the amazing! D9 B' f) I0 [, I6 X7 H
learning experience available to anyone with a few hundred bucks and the ability to open an8 @' K( f! p3 A0 N& \# }
advertising account.
" M0 y" k% |1 _! f% V( FYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 P# |% b+ Q2 X1 X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' l# V0 R4 K* X( ^6 ?" F; {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( t. t" w3 C4 U3 K5 ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ O$ B0 t& U8 a( ^ u7 x1 {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. I1 ]/ H) o6 k& ?; W( ^, j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* A' V7 I0 r: A! V4 w# G) w7 j
started building.
1 `) S p( H9 o: YThings you need to get started:
( }& L$ F% `2 g6 R' f: o' c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 ?7 o) C- S8 x9 d* v7 z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! H$ n! W( b5 y2 ]; w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# H4 z! s$ I. E" V2 k' y/ ]7 @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); s: j6 F3 n+ u! R" o4 `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 l& V7 e( p. J! Q: h
with PPV.
7 I7 g1 ? E% H9 K% VBasic Getting Started Definitions
: O* M( `5 U' T+ i9 Y4 lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) E( l" C3 M! d5 `, C" raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. O9 I) T3 W: q1 \3 q% f4 k8 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ q9 {- k! |8 y' j6 |8 f2 m9 Q T' S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- l, h& S& f* p) s5 {$ R2 wCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& N1 f; h% v% f# z9 ]. A: rreceives a commission on that product. An example would be the Amazon.com Associates program,
( h9 ?8 W; C; z9 y" y8 ~Comission Junction or Clickbank.& @: s6 `# |- _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 }. }* u, j9 q Z- \3 P. z! W9 z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; q; I& C' M8 O7 c5 V. H* Pbuying a product. An example would be Ads4Dough or Neverblue.
3 x) \/ l/ _( \# S% g# _6 qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( J; Q4 U* _. z$ s- Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
9 c$ A2 J6 Y& H; ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& Y* B+ E8 |3 D/ A6 iright from the start can really help you.
# C4 w) @5 w6 W1 @9 w7 {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% q2 v1 e6 e: J+ ?* s
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 G- R/ ]* ] s9 w) }
view, starting anywhere from .01 or .015.7 f( I0 n$ V" U' b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ V( [% S+ m @companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) U+ @$ P0 ~' D7 E
MediaTraffic, and AdOn Network.
8 p4 }& A" P/ G$ u& E4 ^Don't popups get blocked by pop blocker software?9 h* E$ l, M/ h( }; T- ]5 Y" j1 }6 Y0 b
No. Popups are served in a new browser window as if the visitor had opened the new window
* y0 E# T* L, L) B2 `/ x: J6 Cthemselves.
# r9 ~- v; ^0 X% {# {) S/ t) _7 ~$ z7 n/ @How many popups get served to the visitor?
) X! S/ Y u, Y5 h) c7 ^. ^The number of popups served varies depending on the PPV network. Some pop more frequently
5 \& Y; U' c/ d+ I( x(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 ?* U, _ N4 R* X a% K3 M% L2 Vserving this kind of advertising, so they have to toe the line between keeping their software
$ W( F) n' t$ { ddownloaded and still making a profit.- f9 @3 `& O: L( S8 s$ b7 |
Isn't this type of software bad? Why would anyone keep it on their computer?
# x' p. I1 |0 n2 s3 \ @5 O ~- X5 xNo, this type of software doesn't harm the user's computer.
) p( H7 U9 e8 M5 lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: F" ]: z9 r8 J% X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
; s! W) Q4 s4 U% a# c* m. y) ?/ |- rthat they can continue to have access to the incentive.
7 n, A6 F* Z6 \- j+ J1 E/ k' k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 B7 _) X& l4 wHow to Get Accepted into a CPA Network
4 L6 Z$ z/ s1 W/ SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: `* [4 \# d5 O6 Mto start looking for networks is Offervault which lists offers and lets you compare payouts across
& O2 `( o/ a" ~* L: R+ Q( Qdifferent networks.
8 H5 ^, s5 m( \* T" C3 COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)( Y8 a3 M9 D. G/ T$ @9 B
application and be as specific as possible about your promotion methods. Usually some time after6 B" }8 O' I" a: O; J3 d c
receiving your application, the company will call to interview you. The phone interview is a critical
' r- A- U. }& a8 apart of the application process, and most networks will deny your application outright if they can't get
( E1 o" d/ `$ w }you on the phone.( A6 K9 w% C& O% `7 _
Often, the person who does your phone interview will actually become your affiliate manager after9 E# m" d7 C) L' U, y. M
you get accepted, so it's a good time to put your best food forward.5 _+ h. U4 F1 |& j. j5 M
You might not relish at the idea of someone grilling you about your internet marketing methods over- u& s7 W! |3 B1 i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ G4 g: I2 H; s$ w& q6 `2 x+ FWhat methods do you use to market offers?
3 _2 e& Y# H; i% X/ wDo you already have a website you will be using?
% y% _. s5 T1 b: S# {How much is your advertising budget?! h. U9 _; `9 A) `1 ^/ Y) F+ C& X7 O
What other networks are you a member of?
& p! D( D* H7 F5 F; }$ b: IWho are your affiliate managers at these networks?
J9 r4 U0 J+ A- [( E# a! j4 m# qDo you use social media (Facebook, twitter, etc.) to market offers?0 t$ r- L9 j' Y1 w2 ]6 i6 ^) N
How much traffic can you drive?
/ v; N! Y# u( {9 a9 aDo you have a personal recommendation from anyone who is already a member?( `) q: r+ I i% o# A9 k7 X$ R
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 m1 T# z! `# W) w7 @+ Z7 B" H' wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 p/ }. G$ V ]8 [: }2 Tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate# R) X; r4 b) W* \5 v3 o" u" x
for the network can be helpful.
8 b/ N# t* F0 c/ N8 yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 b) p) [; o" C" h! f5 j7 B; L$ y" |
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( @. z; u. t2 H/ q1 ?; V9 N6 T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- t( F- k- B1 R1 Ppeople can open a lot of doors as far as networks are concerned.8 B. R0 I( {3 z+ a0 _, X
After You Join a CPA Network7 \* b: C" ~7 B6 b* P8 t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; L& I6 y( f3 [& N$ O X. P( o: ]and make an attempt to get to know them a little bit./ V% {0 C( U2 Y8 Y5 l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 v! e& L4 u0 B& B6 lweight in gold. Start feeling them out from the start and try to get to know them. Once you get* s' J& F# o; @$ M! [ Y4 L+ n: O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% V4 g9 }% ^" Glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 ?+ A# Z; l% ^! `' j. ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 p) e, O# e( D
email.
8 d5 _# t, M, }3 j- oFor more helpful info about dealing with affiliate managers, check out:
% u3 s- u- }) [6 m8 Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& T0 |+ O5 r! `! ?http://www.mrgreen.am/affiliate- ... iate-managers-want/' E) p; y+ V! X( a: y8 k: L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
u/ g' T/ S, x+ D* A1 X- GSet Up Web Hosting+ y9 p9 A; v ^! ]7 n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) E/ x: d1 R" j0 S! B4 N: }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 ^( p2 C( `! W u3 o% @! khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. r. ~# k- _' i- Swhoever else is on the same server as you.
! U4 G+ n# i2 v8 V" c: c3 oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# J4 ~( _4 D& B3 ~1 c
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( P; b3 ?3 D O2 Lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 B8 }, D! s% @& F" o; zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 @6 W+ T' ?* c! F" I. H! Fhouse full of roommates (hosting customers).
; r5 M- E$ c5 y3 n+ wIn shared hosting, this is like having roommates where everyone has no specific designated area inside: n& t+ {% O1 Q) T! W6 Y- d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" D+ x, t) d$ N ?% a. q+ @8 Cfit.
) }/ T4 @2 t! l! B! L( d2 }Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: a; a% }, Z1 I* hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
: M: Y; M: J9 k7 Ttheir food. Everyone else's food in the house has less space to take advantage of.$ c' a3 ~/ x7 v6 R- [: h4 I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& m! y4 g- H1 { S. n0 T6 g2 C
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 q. c3 m; v. m& T( X0 N& jIn the case of a virtual private server (VPS), everyone in the house has their own designated space/ r: O" q5 S3 E
inside the fridge to put their food, and other roommates can't come into that space. The server is
! I) ?; V/ O8 @$ Y4 r# Q" Lpartitioned, so that each customer can only use a specific amount of resources at any given time.
8 r' r, n( }" P1 Y& G" `- B9 `5 `A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 j! }3 A& ?0 l' [1 R7 ybelong to you and no one else can use up those resources. This makes it possible to serve much more
/ e5 o) Y# L: Q1 \traffic, faster.
3 v' z, G( C8 I, ?8 j3 {) y: L/ hAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
y- @" u2 k; A5 w8 ~Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) J; J- c; Z" S/ M1 `; }here:
D! G0 N! }2 T% O, l; O0 |http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ c# M0 k: |, P
VPS&highlight=hosting
$ n3 w' v- P0 \3 h* q6 O; e/ oDedicated-Hosting-vs Shared-Hosting
8 H" T3 L) h' {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# q" T1 G, T" V p
Hosting...Your-thoughts ~& e" e" R; Y. C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* b5 b2 e: |# V5 \/ t& f7 W: _$ M1 xHosting Providers for PPV
& G4 S! h% J* J2 F' @4 LBeyond Hosting
' r2 S G7 a, _/ xhttp://beyondhosting.net/
) {" u' J6 i8 ~: oWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 C J" D; o( j, @" J! E
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& {/ v2 ^9 x* S, [
direct linking with PPV. Also, these guys provide great support.
1 v- t( W3 K$ h1 a! QProsper202 Optimized Hosting
0 r- h# E; a% Hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 d9 g: z: }" rCPVLab Optimized Hosting& p! t9 [: R% Y3 t; N- [: K' P! E; ^" o
http://beyondhosting.net/CPVLab-Hosting/! F( w8 f4 [$ [' @" w5 |$ E1 L
Domain Names for PPV
, l7 ]/ s$ a8 P6 TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ P- W! J% X! }/ _. p. w
where you're going to host your tracking software and your landing pages if you decide to make them.
( E( `& t" c6 @5 G* K/ z8 EOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: w6 Q& _3 q9 @6 J% @$ `bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& e, J/ w& i6 t* }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* {' A7 p- u! Y- yterm or build a whole website.
6 M4 A3 B- [7 b. e& p. @3 mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ s& Z, g: V; o, d {tracking software on your domain. This is really important, because it is necessary to track your3 G, E& [3 ~% p, x1 H9 H0 q+ Z+ Q- `
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 t5 x$ U9 w. D0 O0 g1 etracking, it is impossible to know what is working and what isn't.
! y4 ~: E. D4 Y4 a: H# _0 XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# u/ Q0 p- U: e; `
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 z \6 x0 S* p$ s# v1 @# M8 O+ aProsper202
# f8 x4 r, J" O, Z: K$ \& Qhttp://prosper.tracking202.com/apps/
; `8 N- \9 d1 K3 {, MCPV Lab! M* x7 W% r1 n! K6 l; M
http://cpvlab.com/
) f$ K0 C: ~" D4 g7 W3 P) BCPVLab Help Videos9 R0 B: B6 |( Z2 a1 S! l
http://ppvlab.com/oweiw/oiurw/vdm.htm" m, R6 B e: a* W* ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 o' N4 S& j8 f kindustry standard.: b$ p) b+ _2 H# ?" B" t3 T; f' o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 b* n7 T- N& m0 q0 H7 d; y; q* p
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- V. z4 \& G9 u8 D
good support if you have problems with your installation.( `: S. F- K9 f; p8 M6 ~
Tracking 202
) h1 I" { |) n7 JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 A; _5 D0 M; q. \6 [4 m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 K' d! J, D0 I* A3 O: K9 [ Uarea.
5 T+ L4 }, [, c/ J$ pIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' U; C8 O8 r7 ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" J m7 }8 [6 _6 e: W% h& Q5 G
interface, and their hosting.9 M* c+ D. K* _0 c! u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& s% Y# H1 Z1 B" yand targets which you are bidding on. Leaving this up to chance in order to save money could
8 @! B# H8 y. i+ rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
. u2 V, i ^$ N' U- Jwere using.
' Z7 R: A M4 o- gChoose An Offer" p1 N2 }, Q) D" e9 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' t& S t$ u1 p$ y x/ j, u7 O1 L; A2 [Lesson on Offer Selection
+ G. v& Q! O; J4 ehttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ q; S. C1 M& qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( Y. c. K% f/ l; l( W
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- U! j( ?/ j2 E t# U! {
LeadImpact as the traffic source.
% j6 [0 S* E5 |Now the best way to learn how to put all of this together is to just get started. For some variation in
2 {4 k* ]/ M+ Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 g7 K3 @+ \9 c* D& d/ bcampaign.: w& T9 \% T6 I8 A% c9 n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: G& O, r$ K% m; M6 |9 S: K% l# j- dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 U' F& u" f$ } n( ]. e& G
that all traffic is accepted.
|0 c8 i8 z2 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 K' l" N" c0 U _( d* Z( vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 T2 u" \' V! E4 F1 ~
get creatives like banners or images specifically for the offer.0 m6 b2 A% K6 q+ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. N' p+ Q ~( B3 ]& T' m: `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 Y+ \9 W" C* t n
track my keywords. Without doing this, it isn't possible to see what's converting.
! \6 q" O' v$ U( xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 E! m$ [; Q9 C. [4 l, p3 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' O# x* Z- N3 ZIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- A- i- f; E& V/ G- G
bottom of the page:+ d- L& I6 i3 d$ e: y9 j& K/ W" q- W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, O& q* [; R ~0 H7 tClick on the offer → pixels → Add a new pixel and this comes up:# `! ~* Y' K$ M' n2 v7 B* V
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 w: ?7 O. y4 N. Rfrom your software into the box that says 'Enter URL of image to load'.) p8 V5 \7 u- X" R1 e' Z
Once you do this, it should look like this:( T+ d" R6 G5 l4 w9 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 A/ p( I: j; r, G" M, E# K$ W6 qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 p8 H5 h# {; [; R2 R% L8 m' y9 B. T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) A0 [* }& y( LProsper or CPVLab.
9 T" L8 x/ m# W0 o# N- V
/ }4 t" Z- i% q5 D5 C, v0 U9 U |
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