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PPV GUIDE [PPV新手入门][28页]) \( N4 s& ^+ {6 |' s: e' a
详细的请下载电子书！) [- H) L9 a$ b' o% h2 U
, I; K. y( `/ |2 n; X# \' A( a
$ I7 p- ]- K! W% [Newbie Guide' V+ x$ [) \: z5 l G
PPVPlaybook.com
2 q( M0 r+ m+ E* K/ n$ iTracy Shaffer T" Q" y0 p, {
David Ford* e1 s7 x' i S( }5 O8 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 ]7 m- z s, N- hGetting Your Mind Right to Start Affiliate Marketing& J3 s2 w. ] r- _. v' }& C7 D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" V, E4 {2 \8 b% K+ r }5 L2 Mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 \& d3 W/ M' F0 l; H& B$ Hyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 B7 r# r- g7 l) b2 K
with any success, these claims are laughable and far from the truth.1 F. E. O- W# ~1 x1 l6 p& [& Z2 ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ y5 x* w% g2 B; S( E" Kflow management. The main benefits are the low barrier to entry compared to other businesses, and( a* h: p; I* v. B/ y' D- K
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. w4 i; k* M9 `- w7 ?% ]7 voverhead., \$ x$ i. n1 u
The winners in this business are the ones with persistence when nothing works, who know there's
2 d) U- Z5 ]# M) @6 _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 p* Y; j6 r0 @/ I7 \The cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 q7 D j. m- [8 J4 T( cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- a% Z9 z8 U: j5 k. U. }0 W4 v+ V
Most of these things happen suddenly and without warning, and they all contribute to the amazing- ^- H/ I2 B6 c& V
learning experience available to anyone with a few hundred bucks and the ability to open an
& V- ?7 ~8 j* p, i9 X: c# M5 `advertising account.( U* a5 E- z8 M2 H
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& i# D3 H2 N R4 b( A0 Cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. z x5 i! y( b1 B$ G+ |" P/ a- m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ w: c. v0 u, C1 @8 Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ J$ `8 i; n8 w* Z, r! vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 ]! ?2 q* J0 i$ ~9 T/ xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; ^+ u1 X/ \! ]& h( h) X6 istarted building.( f0 O6 g+ r/ h* i; m N9 t; N4 n
Things you need to get started:
2 |' T* K d) Z. T$ M* G1 P" N1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 t) y I% S4 ]5 M
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 i+ G3 s0 v; k0 @- L) Z( J4 X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 N: X9 r9 y3 y; H2 y: Q# ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 j8 \' B6 ^& N* T% G, e
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" {2 k2 ^1 w5 e3 ~! r3 X& n; bwith PPV.: d0 z- c( ^9 G& P
Basic Getting Started Definitions
5 {$ \ y, I: P8 K( G8 g$ O6 b wAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 R! _8 a- k+ O) uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 U: b* J1 J+ s. J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 a$ ] l( E* R2 H0 I4 C+ u5 [: k0 H9 B% Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 L3 m9 y! v8 H* A+ A* l% GCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ a! Y: d, i7 d3 B1 \/ Zreceives a commission on that product. An example would be the Amazon.com Associates program,- i/ W. Q# p" L: H+ {" X# ?4 K# J
Comission Junction or Clickbank.
) A0 H& E. c5 V, P" _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' Y2 ^2 f" b+ V# D- Pan action like filling out a form, submitting their email address, signing up for a service or sometimes
) k1 h1 I- b3 `: `. d9 o: _! \- sbuying a product. An example would be Ads4Dough or Neverblue.! m% O- ^( ]0 S; V- B. V# \" n/ N+ D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ B; ~* L, N! {# }account, getting the affiliate approved for offers, bumping payouts and just about everything else, R9 \6 ?/ x3 I
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ r$ Z) Y( |0 {1 b8 C$ [1 Cright from the start can really help you.7 B& N* v6 j+ J8 o7 G$ w& `. E' r' z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: G7 F9 J) S; sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- j7 k' n& D' V0 Y$ i: eview, starting anywhere from .01 or .015.
: f6 m# e1 Y! f4 e2 IIn order to use this type of internet traffic, the affiliate can sign up with a number of different% W5 ~. E- J% w% v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 ~0 |' w5 U; ?
MediaTraffic, and AdOn Network.
# _3 v2 X; ~0 N2 `) ^: w4 ]" n+ Q- hDon't popups get blocked by pop blocker software?
6 b# l% S1 z9 ~: n o% k: `. p! @No. Popups are served in a new browser window as if the visitor had opened the new window2 {1 s' U8 v# Y4 s0 z( I' _
themselves.
# C: F/ ]# I- J% l% M" eHow many popups get served to the visitor?
2 x; ]& w: E# uThe number of popups served varies depending on the PPV network. Some pop more frequently R3 ]" }; O' H5 e e s# i" |5 M% W
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 x0 j" d, b- c$ ?& r$ Yserving this kind of advertising, so they have to toe the line between keeping their software
/ P7 D, `+ y _. _( jdownloaded and still making a profit.
* W i; z. u( W$ PIsn't this type of software bad? Why would anyone keep it on their computer?6 A! S- ^! T4 v: h0 Q7 R
No, this type of software doesn't harm the user's computer.
6 i8 C# C f' XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," ]1 ?+ U: b; b8 X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so& n2 p5 ^: t* t# R/ b0 o1 P
that they can continue to have access to the incentive.
7 o8 x6 Y! D! F7 a( N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# Z2 H2 B; k" j2 a. {How to Get Accepted into a CPA Network, T" P# F3 E4 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. p8 Y: |, z, P$ i) I
to start looking for networks is Offervault which lists offers and lets you compare payouts across. j8 p3 ]& j5 O7 U4 q; t. l
different networks.
+ ]6 o% ?9 }- x3 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 v- T* ?! l* O% y, Gapplication and be as specific as possible about your promotion methods. Usually some time after
! l& t3 O1 H4 }, k1 Q7 B4 G6 k4 Freceiving your application, the company will call to interview you. The phone interview is a critical
, ^ a/ Q# f4 K1 a2 O4 ~part of the application process, and most networks will deny your application outright if they can't get
. _$ h1 B/ ? jyou on the phone.2 F; b" V; p" Y% f) ?6 X: t& h
Often, the person who does your phone interview will actually become your affiliate manager after. P# |! |1 x/ `+ |* W! T
you get accepted, so it's a good time to put your best food forward.4 W/ K# z+ K% e+ s: [9 D, P; S
You might not relish at the idea of someone grilling you about your internet marketing methods over$ K- w# U3 S4 N$ e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ f4 C1 o" l$ R( `4 D q$ N# PWhat methods do you use to market offers?) c7 v3 t, F5 K$ [" U
Do you already have a website you will be using?9 G& ~' t* r8 Y
How much is your advertising budget?
2 z" I2 S% R7 v. R$ ^, d. uWhat other networks are you a member of?8 A- k8 F, u h) `
Who are your affiliate managers at these networks? G8 V& b" u- F" {2 O* F9 S
Do you use social media (Facebook, twitter, etc.) to market offers?
E- r8 v2 ^2 [* S& P! c cHow much traffic can you drive?
; |6 h' g- P5 [4 w6 ODo you have a personal recommendation from anyone who is already a member?
5 \3 }# e3 z) X) @Once you provide satisfactory answers to these questions, the network will approve or deny your1 I2 Z: Q+ S* K- _: x( t
application. If you get denied, just keep applying or call someone on the phone and try again. Be# H# N- [+ [ Y# D8 c: Q& v* v, H v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 y5 a' x1 H3 S3 x& |; yfor the network can be helpful.
3 p, r! D+ @/ w) K5 V9 l, STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- Q1 |' u! d0 ~! m& A8 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! k7 m0 r1 Q1 |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, C8 i6 o8 _; q5 c1 ~people can open a lot of doors as far as networks are concerned.
9 |8 Y: t4 z, i* u' Q2 BAfter You Join a CPA Network0 I# V6 u; x; Y1 T' H
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) F" Q+ u/ J, f3 I! {, Z8 x# J# p* ^
and make an attempt to get to know them a little bit.
. z7 n9 `& x& s" L2 T/ q% Y% nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; V p$ \* t# d$ M) |7 xweight in gold. Start feeling them out from the start and try to get to know them. Once you get
) N+ ]9 N8 X8 a; ?; j( s* X8 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 m1 k8 ]* E5 d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: [1 w' i Y# v, O6 i s8 jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& Z5 G4 F1 r2 w/ M4 o& f) `
email.
7 ~4 T' ?0 g) a. t) P4 m7 d) hFor more helpful info about dealing with affiliate managers, check out:& i* j) i* R, o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 X, ~; O& c. X, T4 E& N
http://www.mrgreen.am/affiliate- ... iate-managers-want/: d( j2 K" p& w0 c4 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; p1 L& t6 U$ o f/ H
Set Up Web Hosting
. ]* y9 K9 I, L( E, k# _5 M$ {# J2 N; HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 ?+ q" a+ ~3 A4 R, oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
P7 H3 ]5 C7 @3 C- a. Ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% g2 z8 m. T8 p U1 A. V# y
whoever else is on the same server as you.
1 j5 p6 A& M6 b. [0 [, GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 V; s$ ?5 N9 M7 e3 `
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# j2 K0 U8 I2 \3 \- T: s" c( |6 Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 G7 z. S6 x# q5 F* E' m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 I& V* A, S) Q I0 c
house full of roommates (hosting customers).
2 O( |( f* O& m& o. IIn shared hosting, this is like having roommates where everyone has no specific designated area inside
8 ]; x6 d. g& x- Y( }6 B: }the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. {3 Y& i* R0 {2 j7 ^3 Jfit.( H2 f6 f2 t- l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" p5 U( N* x; I$ g$ G2 c4 G3 x! t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& Q. [( E( P! A/ e6 Vtheir food. Everyone else's food in the house has less space to take advantage of.
( J( p! \- j2 F6 ^) z, ZIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 H: s4 b4 f3 P. U# n1 s9 Uany type of hosting this is a bad thing, and especially while running PPV traffic.0 D& t( A& o; C
In the case of a virtual private server (VPS), everyone in the house has their own designated space
, f* r2 k: b5 M$ J \" Oinside the fridge to put their food, and other roommates can't come into that space. The server is
) {8 u' c, z5 _2 L3 _+ dpartitioned, so that each customer can only use a specific amount of resources at any given time.
8 x/ S0 J3 ] n' n6 E! y0 YA dedicated server would be like having the whole fridge to yourself. All of the server's resources) ]% J; G( ^& U7 H
belong to you and no one else can use up those resources. This makes it possible to serve much more
/ G; f; ` ?9 I. B6 x ttraffic, faster.1 ~1 {7 d9 j( l
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- |& ^" \+ Z" d* a3 T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: P# Y8 B% _5 q/ x
here:
; K; n' R7 Z y1 vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ E9 k: M) N/ S& q
VPS&highlight=hosting5 j) O( [, x, Y( V, t
Dedicated-Hosting-vs Shared-Hosting/ y; [1 F- P: G6 J6 m
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 ^* a1 f3 N# i& e+ ^
Hosting...Your-thoughts
# \! e2 e- w% M& N6 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 M& Q$ O5 C5 l- Q O7 m. l! G
Hosting Providers for PPV; d- N0 _3 r. D1 z- c) d# V# T4 R- I
Beyond Hosting, A& Q" p; u9 i7 }+ b) s
http://beyondhosting.net/ j0 ^1 E0 j% f1 `9 O
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ D, [, z* t9 _, }( L* [/ k5 k
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ F2 ]$ J, v: o5 g) v, Vdirect linking with PPV. Also, these guys provide great support.$ ]" E& B6 v; k/ y" ]
Prosper202 Optimized Hosting$ I' r% c9 L0 N$ J1 |4 I
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ W+ g- B: |6 e5 r6 C
CPVLab Optimized Hosting
# h% y9 i( o4 P3 O! n) T1 Phttp://beyondhosting.net/CPVLab-Hosting/) c: |( f( F) ?+ G" z4 J3 j3 d2 q" x
Domain Names for PPV# g, |4 _" t; M# d3 i8 H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 @9 y f/ j) x7 @- I" w+ [5 U
where you're going to host your tracking software and your landing pages if you decide to make them., h2 x7 S4 O, M
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ R7 w0 j/ y% I, B7 z) x1 J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( B" y0 N& i9 P% N8 @
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 w: R2 c/ X7 L7 g
term or build a whole website.
* b3 H# r# P0 M1 g: j5 \4 PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 `7 P) ~( \2 w* u; p
tracking software on your domain. This is really important, because it is necessary to track your5 H+ r+ P3 s. i/ _( P6 {
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 t1 x1 V, ]7 A: V5 u$ X1 t6 _8 {) Htracking, it is impossible to know what is working and what isn't.
' G! v- h4 t! K0 g# rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# X/ a0 O7 v' g- }" ~* Fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# o. [. M) a% V! M! [
Prosper202
! Y- Y5 e1 Z. f' bhttp://prosper.tracking202.com/apps/. ~* D: X" i& D5 _- l
CPV Lab% r9 a0 k6 p+ R( u$ j
http://cpvlab.com/
; {5 M, |$ v0 r0 c8 N8 ICPVLab Help Videos2 G2 J5 O8 {4 V# ~, B0 D) m
http://ppvlab.com/oweiw/oiurw/vdm.htm
' N1 f1 M4 J8 M* dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 l* r9 C6 R2 s' zindustry standard.
0 m% w, k+ m) |9 K* I. Z. @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 {1 t1 O' }9 B. t7 PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ b# o1 Q4 W; n; O
good support if you have problems with your installation.$ y/ ?3 |6 ]0 Q7 b
Tracking 202: ` K3 t! b, D+ C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 I( {8 F9 W9 Z/ {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 o* p* K3 A& w) N H! I9 xarea.
) I( V$ }" A1 zIf you choose this option, keep in mind that your tracking software, one of the most important parts of( y# F* e" |7 i. a; T+ Y) Y+ H+ H, U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. J5 t: ^0 W6 p
interface, and their hosting.
2 T% x: m) _/ `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 i! r" A% u, d# u$ O# V& p
and targets which you are bidding on. Leaving this up to chance in order to save money could! s1 |: \: ^3 w" h0 l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! h* D; q' E/ }* k: D+ X* q, Uwere using.
4 d* v8 B, H" Y, n8 FChoose An Offer
$ M4 X/ Y5 ~2 z7 PNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% y0 @! Q }: wLesson on Offer Selection" e, ]3 k5 s+ q9 m0 q' r
http://www.ppvplaybook.com/forum ... on-Selecting-Offers- L3 j: f; v. X, l& E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 O$ Y0 r% l2 T1 HTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* K9 w- C" P, ^: Z: g$ b- hLeadImpact as the traffic source.
# {* O" F ^: J1 \5 ZNow the best way to learn how to put all of this together is to just get started. For some variation in; c& P) y9 a f2 F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 E& c6 ?0 [' s$ v& X# W& xcampaign.
+ U+ L1 j, n Q3 S* [! L; l( Y( EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first q3 i @2 u5 ^5 y7 F+ ?" N
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# U+ w% z; \2 \) ?that all traffic is accepted.
V( `4 X7 A3 B, IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 `2 k- ?( ~3 v' Q& z" T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ ^- s1 o- L) ~( O* y
get creatives like banners or images specifically for the offer.
- j. L9 |+ F$ H' L* W7 H. {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" t- x. x; t A2 T' s
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; P$ L2 T; W$ k
track my keywords. Without doing this, it isn't possible to see what's converting.1 F' N8 [' C0 j# a: v
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 K* G9 S2 ]! w) j0 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 N" d6 L7 F$ d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 R4 z7 D9 E6 k* ^bottom of the page:& W1 \" n/ Q8 w' o6 g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 R o4 [6 ~ VClick on the offer → pixels → Add a new pixel and this comes up:8 P5 P* H& Y% [ F6 `# y0 V7 d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, W+ g1 N, m6 _* ^/ y* ~from your software into the box that says 'Enter URL of image to load'.
0 q( |0 R; q& X5 ^4 Q& _Once you do this, it should look like this:
( B+ r2 E% e5 K; W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( P! d1 d5 h8 J& W6 V* cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. y" j. c4 ^* U) r; }* B
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 x$ A: y4 A6 \9 v; F0 I0 A% E- E! a b: qProsper or CPVLab.
, r0 D, ~3 P2 _9 C* ?0 Z; ~2 R' @$ r
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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