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PPV GUIDE [PPV新手入门][28页]
& G5 K9 ]) c8 h6 ?: t9 `详细的请下载电子书！7 ^; c) o3 U" [/ T7 f
# B5 K- Y8 t: J/ y7 J' Y
# ]1 M M1 M& h$ v) M/ s p/ N
Newbie Guide
6 O( C; N! l, T- G4 J4 e5 tPPVPlaybook.com% Y# g+ t1 E( u$ ]: Z3 m- x8 r
Tracy Shaffer A4 ^, c+ l" h& D
David Ford- m+ E/ R& k5 m- |$ F" Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 Z# V1 s" t& G8 m5 g; n
Getting Your Mind Right to Start Affiliate Marketing
- ]- c8 ]; r8 [! x1 A) N, IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ H3 `; e3 [4 A& y3 I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 Y( w+ g& g- G1 m2 r7 k
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# M3 p8 c7 ^3 W& \, l ~1 twith any success, these claims are laughable and far from the truth.
# I- i5 _/ [3 U% ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: D, ]- Y t1 d# g
flow management. The main benefits are the low barrier to entry compared to other businesses, and: F" t0 R5 G+ p* @$ B! k
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" P/ C9 [5 l/ z# N! voverhead.
, Q# }3 l T. N' G" b4 }The winners in this business are the ones with persistence when nothing works, who know there's2 N( `% X L# o1 ^3 ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 r! W1 | t& O& }3 m* RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 v3 j8 V4 a" a# L# B6 u \ Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 Y- g4 ~3 ?/ ]0 }8 T1 V* ?; BMost of these things happen suddenly and without warning, and they all contribute to the amazing
8 o# L( Y2 H+ {. `0 Ilearning experience available to anyone with a few hundred bucks and the ability to open an! u: r+ O: c* N* P
advertising account.7 \7 D/ G3 D9 `9 o0 {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( a* @ k! t/ f" E* [+ M4 m: hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 u* z" \7 A' Z6 T) Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 D' @ N% X6 U3 f7 K/ L% m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 u! c( N3 f) i2 q" hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 [2 D0 N% Q# f2 c T6 a& g' \3 Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
: G8 o: b# H( n; \! J1 p; K% wstarted building.; r, h) b$ P" E# s3 |3 e1 M! G. l
Things you need to get started:
$ e+ }; o. f# N- m/ w1 B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ A7 q7 k$ G' F0 N6 J( E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, H- p. {9 E* {$ y/ Z4 x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 m1 B" {; ?1 O' `6 u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 Y9 ?; `( R4 {7 ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) p# C4 V; [7 O/ P4 r
with PPV.
/ j ~% _6 C7 r- ]: }6 f4 P! v7 RBasic Getting Started Definitions: e2 @' v2 W7 `5 l. E8 u, l# C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 G! }2 y3 C9 v$ x! a" l; Y$ F9 |8 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) P) S1 j7 u$ g9 e- i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 |; s; B; p' M" o& L5 I
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 k/ C9 Y9 `) K. `2 CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" H8 Z4 z' Z9 q
receives a commission on that product. An example would be the Amazon.com Associates program,+ e7 {& z4 L+ `, l8 Y Q6 j
Comission Junction or Clickbank.
, Z' A* o" x, B7 b! ]/ UCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 W- e4 n% L& Z1 x' P: S' _an action like filling out a form, submitting their email address, signing up for a service or sometimes, u; ]9 s7 |( G2 f s* y+ `
buying a product. An example would be Ads4Dough or Neverblue.
9 h$ ]- k/ F8 TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 a1 Y5 |) Y9 y. n: N. a
account, getting the affiliate approved for offers, bumping payouts and just about everything else
K/ I2 V+ L4 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' [" H& Y5 W5 O3 L0 gright from the start can really help you.
! N6 e; U3 a% i" b* g" Z6 ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 ]5 w1 D$ i3 l- f2 V3 Xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 L' ?0 `! b, p7 l( R2 V
view, starting anywhere from .01 or .015.
/ [9 g7 |3 U' q6 dIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( ~ [' c) w* @6 b/ _% jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ V. U! f% C+ ~MediaTraffic, and AdOn Network.# Y6 \, w* ^; |, _* b2 X- d8 L) p! w
Don't popups get blocked by pop blocker software?/ J! x2 N T$ l
No. Popups are served in a new browser window as if the visitor had opened the new window8 d- Q0 m! F! ~3 f$ Q0 }, n
themselves.. z# t$ e( p" g$ e- T2 r B
How many popups get served to the visitor?
4 c! ]6 l" X+ g" m$ O6 \+ N/ @2 `6 m; fThe number of popups served varies depending on the PPV network. Some pop more frequently
3 p9 H9 o* H! J( p(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% W/ \6 B' D6 @. L) m3 o7 m
serving this kind of advertising, so they have to toe the line between keeping their software& e3 y9 [" c/ z; ]: M8 A9 F
downloaded and still making a profit.
6 T" N: Q, x* [5 X& SIsn't this type of software bad? Why would anyone keep it on their computer?
5 ?' r/ k2 D, c9 \0 \ ENo, this type of software doesn't harm the user's computer.
/ W3 p6 r4 s4 |8 j) }7 uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: r; f; [" ]% z. J& i" Q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ D: H+ K4 h4 R0 |' [" e
that they can continue to have access to the incentive.& G8 B6 _9 X& @3 i1 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 u$ L. u! j" o9 V' ^8 N. M
How to Get Accepted into a CPA Network
4 g+ j5 F, Z9 {6 ? AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 L+ b+ [1 ~. V5 bto start looking for networks is Offervault which lists offers and lets you compare payouts across
( g6 K3 P; E$ I/ adifferent networks.- _ {8 u* b S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 P- G2 c) m4 Y& y
application and be as specific as possible about your promotion methods. Usually some time after
' D9 F+ \/ o9 A' d/ ^# Breceiving your application, the company will call to interview you. The phone interview is a critical
) |# T; T( i5 J& kpart of the application process, and most networks will deny your application outright if they can't get; f. O; B/ \1 V) N
you on the phone.! o" ` D$ R+ i; W
Often, the person who does your phone interview will actually become your affiliate manager after1 R+ N4 E& f2 k' r7 `
you get accepted, so it's a good time to put your best food forward.
& k3 D5 k' d3 v6 q. R8 ZYou might not relish at the idea of someone grilling you about your internet marketing methods over
5 C& ~ A0 G1 T7 Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:$ ?1 `4 q4 P7 A2 J3 i3 s
What methods do you use to market offers?
" o/ t. x. ?, D5 c: i! d7 WDo you already have a website you will be using?% `3 Y) W; V' r; ~. C
How much is your advertising budget? A6 T8 ^# e& Q5 S+ h( O4 p
What other networks are you a member of?; o* [! C, Z$ v4 c- k( g0 l3 W
Who are your affiliate managers at these networks?. D5 W `8 I4 S" d! r# j7 i$ N
Do you use social media (Facebook, twitter, etc.) to market offers?
. N2 S, { G" W" g9 E, V: D# u) mHow much traffic can you drive?
( [' @, {- Y) x: S E$ K7 O! VDo you have a personal recommendation from anyone who is already a member?% w% w5 d h2 Z6 o* s- ~
Once you provide satisfactory answers to these questions, the network will approve or deny your9 s0 j4 Q8 \" s( w' M' a1 _# h1 A
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! N) o1 ~, M4 m8 G7 X) ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 c! s8 o' {, r; D$ [! c, g3 [
for the network can be helpful.
4 P; E. k- A" h: ~+ g. @ W1 z. T5 NTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) J! n" @5 ^+ _1 OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% E3 |" L; L6 b, `* ^owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 I1 H2 N5 N S6 S
people can open a lot of doors as far as networks are concerned.
2 i p. [ E1 u" h. c' V6 ?: j1 cAfter You Join a CPA Network
. J% [- V9 M; t7 l" zOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; ?. l( z- k0 U0 F3 p7 b' w
and make an attempt to get to know them a little bit.! V3 z. O# i7 L" @! M1 [/ U# C
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 Y; l) I0 V$ T9 F; F0 b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; q! B: O h( e6 p! \7 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 u8 @. h) W1 e' ~larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# k5 @$ @8 d# W2 r; ?9 L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 ]1 o& ?& d7 S& l! R0 |. \; U" w; B
email.0 n* @0 C0 v) a
For more helpful info about dealing with affiliate managers, check out:3 e* v# o( U4 w& R) i q5 H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& s, d6 m9 ?; E
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% ]5 O9 s) {' _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 Y1 W5 p* G0 ?8 K$ _- `
Set Up Web Hosting* K( S. F' G' x: { C1 r% N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; I4 k$ Q/ n9 e7 l9 H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' H! a" _/ I: Q R9 [3 y$ W9 r- khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 h; a8 m4 q, l
whoever else is on the same server as you.; ?- u! \, l1 i1 Q$ G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 q' ]) n3 V2 H9 T0 X
enough that the visitor can't close the window before your pop up is even shown. You have about 30 _6 ?3 q/ w. R7 R" \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, z- H" K# \6 Y( J/ ?5 Q+ OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! p8 U9 ~! z: P5 v1 t" W+ r/ \
house full of roommates (hosting customers).
! D8 @. A# ] G- r5 ]8 A1 pIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: [. p J( R3 M' v, i3 w3 w* t$ @the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. x Y) U/ K8 x$ n: {! Qfit.
0 ?$ l' ]' t4 n0 m1 r( @* ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 o% _( I; j* S3 w7 [0 k7 C; ~
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 K8 C6 h8 v0 T) Ltheir food. Everyone else's food in the house has less space to take advantage of.. T5 a5 O, I! M1 ?: ?1 X. a6 ?: @
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- b& x' M$ R& t. r) U8 e
any type of hosting this is a bad thing, and especially while running PPV traffic.) ?9 U+ L! T0 `6 s5 v# R
In the case of a virtual private server (VPS), everyone in the house has their own designated space( O6 f) H" O: @0 x
inside the fridge to put their food, and other roommates can't come into that space. The server is
. _# R7 Y/ q! ?, ?partitioned, so that each customer can only use a specific amount of resources at any given time.- {( Z- K' D: F ]! J; S& c, S, G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- g+ C3 x3 o/ d, ]3 f, [8 e
belong to you and no one else can use up those resources. This makes it possible to serve much more+ ^6 m' r2 W& q! v( {4 }6 s" V1 B
traffic, faster.
6 W0 e2 ?8 p' K; v" z- L1 [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. _. c6 L: l- }& d# D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& a d; }, _. ?, F) ~
here:( e2 H( i. Q5 F7 K2 R+ ]. z- S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ H5 v+ T# I* E7 y" {7 r8 [
VPS&highlight=hosting
\5 h* J1 L8 {+ S; ^* f* \Dedicated-Hosting-vs Shared-Hosting/ |$ a' G( _' Y' Z5 G6 E2 h# C
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' G6 t! Z1 H: o/ sHosting...Your-thoughts
$ F2 D1 K$ o0 z8 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 x; Q g4 F2 ~' {7 _5 S f. ^
Hosting Providers for PPV
/ ~ n; \% O& \ [ h- ^ nBeyond Hosting
" f0 |0 [% |4 phttp://beyondhosting.net/
* \8 i5 P; A8 h* m( P2 SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: u' m! Y7 Y4 O( rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 W# ?4 Y3 ]8 ]% d
direct linking with PPV. Also, these guys provide great support.+ l- a2 \- i& C( g
Prosper202 Optimized Hosting9 A7 f! u6 r. D2 O! B: p; K8 a% z6 e
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 }' z5 U! W3 {8 r; UCPVLab Optimized Hosting
) X. e+ j& b4 Ohttp://beyondhosting.net/CPVLab-Hosting/
; ]: S$ N3 j# q7 CDomain Names for PPV
6 L# P6 f* J( I& F+ X" m2 iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: H" h6 _4 J/ ]where you're going to host your tracking software and your landing pages if you decide to make them.1 z- E) c: n1 W: o$ p# b( v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 q( |+ O# [' [) x9 ybland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 n- _, V6 [* O9 M9 c! k) `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& ^( V8 ^. o/ X( }# [) gterm or build a whole website.
, f P: e9 u' Q7 @5 k* v/ }4 z1 KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 _3 K) r# o* d5 {tracking software on your domain. This is really important, because it is necessary to track your
4 K6 R, R2 O# @1 E8 M. N* r- Aconversions down to keyword level so that you can optimize your campaigns. Without proper
; y, M' i) s% V5 [) Jtracking, it is impossible to know what is working and what isn't.* q/ Z: J* O1 e9 |7 v# ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 |& [2 Y+ m/ X( T2 Sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( j/ d) z+ y5 n, L5 q
Prosper202- |% ?1 y8 K( M! A
http://prosper.tracking202.com/apps/' W G( c. F& C* |3 E8 c: f% `
CPV Lab
9 ?$ ]& [$ k9 i/ `' Y6 Lhttp://cpvlab.com/
5 z' H l5 Q! UCPVLab Help Videos) F- j, k, X/ i) r, K
http://ppvlab.com/oweiw/oiurw/vdm.htm2 u6 w& H7 J. f* t1 X- K0 E [/ @9 c
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 P* j/ O6 O3 K% j
industry standard.
$ o6 P: c: G' c& s) i0 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& L. l" H+ ^- F' b$ ?/ m. J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* K5 Z C" u0 n& ]0 h# L+ _1 ggood support if you have problems with your installation.
. H5 }) a/ Y6 o1 }% c! mTracking 202! [' \8 |/ j2 s9 q7 c2 h% n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; U3 {" g( E. @3 G, @4 S; N8 e6 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, j/ s, q8 N0 K7 t" e8 ]
area.
5 @. F$ `) j. M8 h4 d8 WIf you choose this option, keep in mind that your tracking software, one of the most important parts of
3 g% j) {+ `1 p, q& U/ h( j; Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' L3 v2 b$ i7 z
interface, and their hosting.
+ b$ T5 [& l( L. g7 I( OAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! H5 R. B- o3 R% W1 r, l
and targets which you are bidding on. Leaving this up to chance in order to save money could+ p( q$ J0 m7 @$ f: G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; M/ I x$ d' U3 K9 awere using.
1 M2 k# n* P2 O: UChoose An Offer
& K' [; I1 H9 NNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ |' Z- }' W/ i3 X
Lesson on Offer Selection
4 l* b6 g& F+ o2 b Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" {3 B* Y- b3 p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." l e3 @+ i3 Z; X. ?0 L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 R4 l2 C$ S/ [
LeadImpact as the traffic source." D! [: h0 R1 Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ H0 E9 G& f3 }$ y: w2 h' l5 `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 O' g6 j/ A4 A1 q$ I3 S
campaign.# K! O3 t6 D& R0 n6 Q4 c
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* ]# G6 `- t1 l/ @' i5 X6 ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& s, g' E8 V' H+ r: J3 C' xthat all traffic is accepted.5 D% }% c) O; n$ ?, g* G9 D& o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- U; N0 n8 G9 Z. i* yThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: L6 @. k& ?0 T. Zget creatives like banners or images specifically for the offer.
/ s( q2 l3 a5 x9 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
E8 {* T2 U1 l* r) N( J( eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( q% Y3 u+ e7 Y$ K U7 r5 n
track my keywords. Without doing this, it isn't possible to see what's converting.; k1 m& V& [+ i, W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ C' _# G }8 Q: l+ }% i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 S1 x5 `- ^4 y% D/ E K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; _' `8 c; b- ?9 @$ W/ B; W
bottom of the page:
& w! c ^/ P" V, ?* m- y3 LNext, I have to cut and paste this pixel into my offer at Ads4Dough.. U( M7 O4 M4 s9 |
Click on the offer → pixels → Add a new pixel and this comes up:: {% S& W8 V6 |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. f$ `. A, x; k/ J4 G# e8 ^" gfrom your software into the box that says 'Enter URL of image to load'.3 i# r- M( C' M# y8 M' J& b
Once you do this, it should look like this:. |$ L* u( U, g2 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( Y# H6 ^/ _- u; E' ~3 J7 c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) m0 d) D$ Y7 _5 ]- JNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 X; x1 M& q! C3 l. {* i
Prosper or CPVLab.7 `0 p( v, E2 t6 N6 S% P9 T
/ c1 y% Z7 e+ n% ?; T& M |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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