|
|
PPV GUIDE [PPV新手入门][28页]
4 f0 N- W( r, j8 B3 H详细的请下载电子书！3 F. W4 A# e9 e6 z* B* |
' f/ p4 C9 p M! v; E" U$ Z0 B, t' t, D3 l* M
Newbie Guide9 i+ v' g! E( M9 B2 s" n2 `
PPVPlaybook.com
/ J" |7 j* e: d S. |Tracy Shaffer
) f i; I0 i7 G# s/ s! ]David Ford& D: R2 o, {$ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 e- o R8 w4 e7 p' c" V# _, X# b
Getting Your Mind Right to Start Affiliate Marketing+ b0 D& w* k2 Q$ p1 y6 f7 I( n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ Q+ E. _, z" {3 _ S) U3 S& w1 {" pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ O/ T4 a9 i7 Z8 X& m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ ^2 |4 _2 I# {
with any success, these claims are laughable and far from the truth.5 ]( \5 p0 j9 G( t* ^( S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' K0 ]4 `! j; S+ m6 y9 @
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 x# D/ L5 m H! ?7 s. a
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ l/ l. h k: z, L5 t
overhead.
; ^8 y3 x* T# k% H0 MThe winners in this business are the ones with persistence when nothing works, who know there's
% f2 Z* y. j: S/ L7 A/ kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- b. X2 I% j% hThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 T; _# O/ g5 E' y, x0 J( A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
I" v; h5 [- n0 @Most of these things happen suddenly and without warning, and they all contribute to the amazing2 b2 J w- B+ B$ }4 E$ ~% H- P- V. P
learning experience available to anyone with a few hundred bucks and the ability to open an
7 S4 ~. K$ z5 H; O2 j; Vadvertising account.
9 u0 N4 W: _1 I. AYour competitors are willing to work at this around the clock. This isn't a push button, instant business* [9 H4 U7 I: P: r7 r$ I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ h( s& h$ i' v& W' K1 F, jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 i X% v7 D3 }8 M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 n1 K( k- l, f0 O& d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 h! C0 K$ e: [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ _ A" q. A+ f/ }6 v$ y7 \" c5 W
started building.
0 O# U2 `3 c7 H* T6 {Things you need to get started:; u; S4 a5 A6 `9 g
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! L3 x" o9 _ A' ^% w/ L$ k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) X0 v. S( d& q. e) k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& l& m* e; e+ O, Y6 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) u: e* `) T% z; [8 m% E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& |+ r" e" y4 v3 s Y9 kwith PPV.
. a# i6 X- h& o* I% QBasic Getting Started Definitions
5 p/ D3 F7 r8 B6 v1 ? e7 VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 u% j9 ?4 n1 s) Y% E, M: m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# P0 r% J: S* h" {' q8 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 L6 y- \7 G9 ~5 c% B& ~- i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# q2 u* @; S) X! A. ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# u* O+ C7 P/ C: @8 s# dreceives a commission on that product. An example would be the Amazon.com Associates program,
+ Y7 h, e) V# Y& {) U4 h2 r4 gComission Junction or Clickbank.
4 I; ^3 M4 P0 S1 WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% P( E) S0 }7 h& han action like filling out a form, submitting their email address, signing up for a service or sometimes4 n# R0 I3 a- o2 b, i
buying a product. An example would be Ads4Dough or Neverblue.# e$ s- b c4 C) o5 L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 P, V0 K7 \' g' T7 R6 M3 y2 Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else* e6 X" h8 @6 i1 T% R e0 P7 N, k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ W, k0 b7 b' P4 b. Y! bright from the start can really help you.
( S! o4 K2 P" s9 k# }" k; v! ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- S; r2 ]1 G( Oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( `! h! G9 x$ [5 |3 oview, starting anywhere from .01 or .015.; w; Y# Y. ^; {
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ e4 ~ N5 R& R) Y: j, W% Gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ o& L8 K- [4 e6 q ^8 ^3 zMediaTraffic, and AdOn Network.5 j, `' J4 { \ Q2 e- k `
Don't popups get blocked by pop blocker software?
, Y/ F# }1 ~8 P: P4 U. xNo. Popups are served in a new browser window as if the visitor had opened the new window% P( K6 Z$ [8 H3 K$ V2 }8 s( s
themselves.
* l( N7 d1 Q5 Z2 _7 k9 WHow many popups get served to the visitor?
% `: |" u5 \( `& b$ `$ N4 c6 D- YThe number of popups served varies depending on the PPV network. Some pop more frequently
# g6 h, w0 R, @# G5 J9 S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# C! m6 J# o5 X
serving this kind of advertising, so they have to toe the line between keeping their software
0 V& l5 m! M+ j# B: w! H% Z ddownloaded and still making a profit.
6 s+ N, N& \6 z7 SIsn't this type of software bad? Why would anyone keep it on their computer?
' e: F& P2 n& b4 W; S/ INo, this type of software doesn't harm the user's computer.) [! v- d. U, z" g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," T$ L. V' C: @/ s" b, r; k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ L& T! \; b# v0 |$ w: E5 h7 J$ Athat they can continue to have access to the incentive.$ @9 T4 ?! G. Z* W; e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 q6 ~# F B/ ^) R/ z
How to Get Accepted into a CPA Network/ B* Y$ ?4 G& s. c* ?
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& F+ q' Q* B7 k0 e
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; S" I# J9 @* jdifferent networks.
! {* x9 c3 \7 k: L1 WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 l: P- k+ ]9 [3 M( rapplication and be as specific as possible about your promotion methods. Usually some time after* e2 l. C8 k+ }0 W
receiving your application, the company will call to interview you. The phone interview is a critical
# l9 ^* y6 |& \0 Z% Xpart of the application process, and most networks will deny your application outright if they can't get
3 }4 y1 x# t9 r- D8 ]" F, v* byou on the phone.: ]2 n" ~1 N) t
Often, the person who does your phone interview will actually become your affiliate manager after4 [3 f6 ~3 z) d5 |# D
you get accepted, so it's a good time to put your best food forward.
" W! o& i! c0 v: vYou might not relish at the idea of someone grilling you about your internet marketing methods over
. r8 N. _ B! l) [the phone, but trust me, this part is critical. Have answers in mind for the questions:& j. Z5 R- ^& t: U3 V+ _' m
What methods do you use to market offers?
0 Q# h# @( U1 K3 xDo you already have a website you will be using?
+ k% V. l* V* k! w: JHow much is your advertising budget?
" v: p+ U* t+ [! q* N7 DWhat other networks are you a member of?
9 N' k9 ?2 H8 X4 L8 ?Who are your affiliate managers at these networks?
$ r2 w. G* ]* ?; e- hDo you use social media (Facebook, twitter, etc.) to market offers?; F7 B3 Z$ d# @8 X4 a9 o
How much traffic can you drive? r7 r1 f c( i3 S8 \4 U, i
Do you have a personal recommendation from anyone who is already a member?
5 D# k% x7 i: |$ Q8 n: a/ VOnce you provide satisfactory answers to these questions, the network will approve or deny your
$ q6 B$ K$ i3 |7 j" W" eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be( s5 ?% D, g0 K n7 Z9 `6 F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ _1 Z; ~6 i( q# o E6 Z$ F- pfor the network can be helpful.4 U* t; T7 u+ K" t" Y% p
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 ] O& G u0 s
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ ~/ P( m+ `- a! Z- Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( A6 z6 g) ]8 ^+ e8 D9 ]# E
people can open a lot of doors as far as networks are concerned.6 e4 Z& l. a" M. V: ]$ z s
After You Join a CPA Network
) m9 B5 x1 |7 m5 S1 O( ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 j; i ?8 O. c* A& X+ A: L# C/ P- ]and make an attempt to get to know them a little bit.9 p4 I6 J7 ~& f/ `
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# e/ S: H) q8 ]! p- K8 r' H: G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& P5 V8 Q0 {* R F9 k* t7 O" o8 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% }" v+ U* q9 \# u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 P) a# r, c' Z0 g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 V' x# \1 x3 {$ q7 K1 t2 oemail. S& M. j% r+ w
For more helpful info about dealing with affiliate managers, check out:
! ~/ U9 |. |+ ?6 `+ ]; k7 phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 E2 @# V( ?* M% u$ ?) m$ p% F
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 } |/ ^9 X/ ^* n+ ^1 ?- O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( a V/ T8 r! j6 y8 N# eSet Up Web Hosting; X+ w: Q! B4 _" c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: T) b1 R- S2 R; `. r8 D$ P8 |about internet hosting. In general, you get what you pay for with hosting. When you use a shared" B7 k; N& }& u, a# u2 _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ E4 O5 x1 n" k V b# f
whoever else is on the same server as you.
! m( P! ]2 t3 Y5 Z1 t* N0 b7 u; mSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 a. x3 H2 o: R/ Zenough that the visitor can't close the window before your pop up is even shown. You have about 3+ U; ^% h3 s5 C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 i. H2 j4 Q Y! ^) ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 ^# j5 |& i j0 ?+ [9 ~! l8 a
house full of roommates (hosting customers).
, A& H$ x4 V6 AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' c5 C- _ |/ c Z( s! [+ e7 ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) D7 z/ c8 `& [$ I" G5 J7 rfit.& Q* w; A" V' j: Z" {! _, c( y% q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- E) D4 x# p. M3 w# X& h9 ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate
* q4 d# P* |% T7 m! p' Ztheir food. Everyone else's food in the house has less space to take advantage of.
5 G6 @+ ]9 a) A1 O; ~. lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% A. \" |1 o# @! s; A! many type of hosting this is a bad thing, and especially while running PPV traffic.5 Q/ `8 S$ c9 i- |5 p
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ t( N# j8 I& N" vinside the fridge to put their food, and other roommates can't come into that space. The server is
1 G+ h. W1 O9 g2 H) e, ~5 W' tpartitioned, so that each customer can only use a specific amount of resources at any given time.
5 Q$ T7 c- E/ [8 N" P. N( YA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% J) R; I6 f- j- ~) Zbelong to you and no one else can use up those resources. This makes it possible to serve much more% q1 S6 `" m# C
traffic, faster.
* ~; S* b) T+ I/ r" d, I0 CAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( Z( q! e+ V, w Z9 Y0 v# E0 R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
3 Y) B9 R+ W% F, Z4 m) l' [* H5 s! J% Zhere:0 [: F% U! ^2 e$ j1 {7 ?; {! P3 f
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 q) r w( W; W" ?# `) Z& cVPS&highlight=hosting
/ ?( v) L3 Y5 y& oDedicated-Hosting-vs Shared-Hosting
( S; l4 s: a9 ~2 ?+ g5 uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 J- o7 `' ]! Z: vHosting...Your-thoughts
( l; `# C0 f* Y0 z$ N* W* G# a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ H+ N, `3 g0 C& b) y( u; {Hosting Providers for PPV
h. |6 b$ y& _0 `' J% ^/ kBeyond Hosting r1 i7 K8 @+ q( u+ m; k+ q
http://beyondhosting.net/1 d J8 E5 }, i, N, s" O$ P5 u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, j8 r* ^$ g9 a8 zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ B" b% j( H8 a6 [! B% A7 R' }$ jdirect linking with PPV. Also, these guys provide great support.+ W9 F: X1 S% O6 O! L: l
Prosper202 Optimized Hosting
* J: c$ \5 ?1 {$ T# ~" M+ O- ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/: L( R) s# v0 e/ K, P3 a! g
CPVLab Optimized Hosting
! h% `* E, H- s# V* F! chttp://beyondhosting.net/CPVLab-Hosting/
, g W1 L& q. x! c/ C6 ODomain Names for PPV
% V) p$ ^$ |' x9 [( F: h# E5 J" FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
`7 G& t4 X' K$ ]9 S; k8 \; hwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ _3 M: d1 W3 J/ E/ h7 O) ~. uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 v- m/ G$ f2 g) j& E8 |bland one is fine to start with, to host both your landing pages and tracking software. The .com,# b1 Q3 c7 p% `5 x# V2 r: i! }4 R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- s4 x" j1 b) o8 o7 |0 F4 lterm or build a whole website.
3 S" w+ _2 n% v, j# v; B' DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
& y. l) G* m* X" q4 L& V6 I* Qtracking software on your domain. This is really important, because it is necessary to track your
; A, R, w" \5 I3 ~: p7 mconversions down to keyword level so that you can optimize your campaigns. Without proper/ J9 o0 C! {% q3 p7 F
tracking, it is impossible to know what is working and what isn't.% c$ q& Y6 T' k3 G5 b+ |
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 P. j; [4 p8 T+ @0 D7 e3 z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' ^4 c( I1 s$ {$ \& Q6 ?
Prosper202) F* g7 g7 i% m
http://prosper.tracking202.com/apps/ {' U. o) d$ `2 P" d
CPV Lab
& l( V7 m/ w0 z h; d$ |2 ?http://cpvlab.com/
" W9 h# C0 ]& |% d. g; b! `3 yCPVLab Help Videos/ q4 G; G0 B `2 W
http://ppvlab.com/oweiw/oiurw/vdm.htm
4 Z+ |) L+ e6 @+ i5 Y; C1 iAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. |9 r3 \' K2 c5 M, p0 e- }& {industry standard.
; N. E+ G' O2 h' C% u( o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 x1 c# I/ u6 A) S3 eCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from w& p8 l7 w! a# e6 i
good support if you have problems with your installation.8 y5 a3 P- R' M& y8 J7 `% q! k
Tracking 202
8 _/ U+ z7 @* o: CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 C! F( I5 J U6 V6 h9 ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ h6 r0 @: s( c: C/ _ Marea." c! f: S+ J: n3 K7 Q% d
If you choose this option, keep in mind that your tracking software, one of the most important parts of d8 G; T y" ^' l& O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) u0 o6 d1 I0 Minterface, and their hosting.; {- H' V' z8 ]) w* l/ @
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. g! T, _# h+ L, |3 p" Mand targets which you are bidding on. Leaving this up to chance in order to save money could
% b' c( x Z, q$ Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you+ } y( j# ~& l& @+ m- T3 C/ j" D& }
were using.
+ B7 p3 K& A0 q. j2 E$ vChoose An Offer
4 h) d3 O' g& D2 U" p+ gNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 u! J/ L+ H: i1 a9 L2 u) M
Lesson on Offer Selection) n' n# a, _ U' S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) N3 K3 X( o# _8 p1 `In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" ~' Q8 a6 I* Q, a9 p- O4 X' `0 x' w- a, MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 |+ p' B. x% r! L3 s* v0 N4 HLeadImpact as the traffic source.
9 N0 w( f) S4 Z W2 b6 n( JNow the best way to learn how to put all of this together is to just get started. For some variation in, v/ {1 m- _' ]+ G2 r3 w. y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 \7 f! I5 l0 Zcampaign.
2 `! p6 A$ I* CWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ O0 S( z2 p: g. |' y& S8 a I- Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 ~' x4 Q5 {9 v
that all traffic is accepted. d3 @0 C1 V8 {; C, d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. B8 j8 ^+ O0 t; L/ C% h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" H' T- K, p; \; c4 b; y, Z' H# a
get creatives like banners or images specifically for the offer.% q0 b$ Z7 P: ]7 a4 S1 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% v1 ? b- f5 G. H0 c+ [. M; CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 u- y* W& i* ~$ Ntrack my keywords. Without doing this, it isn't possible to see what's converting.
, F+ O A9 J& nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ O/ N- t& [. ` }1 O! M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ V" I& r- G4 I IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ \) T# R8 }4 v1 F9 Q ^bottom of the page:
8 ]% Z# R" O7 G: n: J" gNext, I have to cut and paste this pixel into my offer at Ads4Dough.2 H$ v8 ^0 w% T, s
Click on the offer → pixels → Add a new pixel and this comes up:
; b5 Z) J% {6 z6 |1 L! q* YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" J/ I/ d6 d7 t1 f6 N
from your software into the box that says 'Enter URL of image to load'.
- C5 x) M) ^7 Z1 aOnce you do this, it should look like this:
; H6 C) } c2 }! u! T% {2 x1 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 _* r$ G( ^0 }: H! N/ ]7 D
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 w6 s: R( O1 g' x6 d! B, G8 E8 t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 p/ W/ ]& a D' O2 E
Prosper or CPVLab.' P6 K+ u2 a0 _& L. z6 b8 C w" `
2 O* |; a4 ?1 t& V
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
