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PPV GUIDE [PPV新手入门][28页]
$ `; T% P* ?7 C( q1 e( f" y3 }详细的请下载电子书！
5 p5 n9 V; @& x; X5 a/ }2 L5 W) d( v+ I' B9 x7 f( K
! ~' _- x' I7 w, F. E
Newbie Guide
9 {' X8 Q2 o7 c; U2 ~- WPPVPlaybook.com" w/ T/ P5 ?+ H: R) W& C8 R
Tracy Shaffer
" |+ }! R) e- E) w. u9 w4 M% O# _David Ford; s \8 f" m; H3 [3 M4 D1 I- y: ?0 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
i# J; r3 o1 F. ~- T- aGetting Your Mind Right to Start Affiliate Marketing
6 M5 p1 t5 y4 u4 S7 Q p& ]7 V2 n9 YThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, I+ B- B4 ^+ i, s) P( y, k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 n, J: _& O- A% G( ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' n7 b5 d; K3 o: Rwith any success, these claims are laughable and far from the truth.3 ], ]' Y. J, [; z0 `; k* Z; d* |
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; n3 Q0 R* p6 `( Rflow management. The main benefits are the low barrier to entry compared to other businesses, and
! c" \; C4 e: x4 ]! O8 c) n0 S% bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' s# Q; h0 V+ @9 m- P+ ooverhead.: q: i' Q5 p! K
The winners in this business are the ones with persistence when nothing works, who know there's
. n+ `4 ?$ q% X& `7 z, T, A- b% Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ [1 T% u% e$ ^/ ]. aThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 ?4 h5 K" B* ~% ~) l3 L1 P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* ~8 G( U4 y) @1 VMost of these things happen suddenly and without warning, and they all contribute to the amazing( P- k' y' o2 s% ~5 q
learning experience available to anyone with a few hundred bucks and the ability to open an
" J, S7 ]" }- l* i5 B8 h6 Tadvertising account.% `' f# L0 e* }$ h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 @# w# \6 `/ j
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 J! p$ d9 l% W( f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
x& \7 c5 B$ j! M% r3 T7 d- Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 g6 V2 A+ z! F$ X. d3 Z( g( iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# w: j+ g" c& r$ n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 D. c2 w. _/ hstarted building.
$ A+ p$ }1 z# W! z* d$ j3 j7 AThings you need to get started:
$ z( k( u* R& C3 W# n4 h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! a9 ?; P, a0 X+ T! |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 r* U5 C6 P) ` v& R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ m+ k: H& O- g0 w6 X& \0 Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- f" z6 y E* E( W. s7 j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" S) \: ?% C6 ]
with PPV.* e+ ^4 `1 B0 [ R- u
Basic Getting Started Definitions
9 G- l( U, U* QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more p8 X3 ]4 o9 z6 P. y# [
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 \( W3 s* m5 @! a( n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 _- _* |5 g' r9 e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' p' |0 K. ~- |. ~( F' Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ H& x3 E! {# M* T3 i
receives a commission on that product. An example would be the Amazon.com Associates program," ]6 S" H4 a' O8 N3 m
Comission Junction or Clickbank.* N+ x# R( o% ~ H% ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# Z3 d5 g" w( b1 `an action like filling out a form, submitting their email address, signing up for a service or sometimes8 U% L# t: C7 L8 g9 z" A
buying a product. An example would be Ads4Dough or Neverblue.
! v% [4 F& c/ x+ v' e3 z) }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! l5 c; g) e+ ?$ j; Q- T4 ]3 F1 R& Zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
# }# ~. H8 |. ]- F/ prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager4 b: a/ Z. o, z" O4 E; h
right from the start can really help you.. n$ C6 \4 b' b1 t
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ V) I' f) n# g6 _
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. l4 U0 y }8 r. S$ E* Wview, starting anywhere from .01 or .015.8 `# {) T# b; K3 N+ }
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' U0 S( H' M& s' u: ` m- y$ N( h7 pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ O0 Y/ A9 @* }: l8 L; ]
MediaTraffic, and AdOn Network.
" _% C8 ~8 d: K9 f' pDon't popups get blocked by pop blocker software?+ P8 g1 Z1 B/ k6 Z! s& x0 V/ [2 n
No. Popups are served in a new browser window as if the visitor had opened the new window- E' V" H! x1 T) d% S5 N5 j
themselves.
7 L3 a+ H y7 O9 qHow many popups get served to the visitor?0 M' A! a% [$ J
The number of popups served varies depending on the PPV network. Some pop more frequently: t* R# i. w& f4 m! d1 v" p1 ^
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( h" M4 C- V& y! l
serving this kind of advertising, so they have to toe the line between keeping their software" B% {' g8 X- W' {8 r
downloaded and still making a profit.
9 x; R2 ^( t) y5 \* g! XIsn't this type of software bad? Why would anyone keep it on their computer?
; ^( } w5 `7 Z8 |- YNo, this type of software doesn't harm the user's computer.
9 y- w# r5 V5 YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 v. [' X3 l0 ?% J- m( o+ Z" F8 `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- y: i, Q2 J' Q* p0 S2 E- vthat they can continue to have access to the incentive.
1 h7 j% v5 G& c! p+ } R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* j- a- M: y. j& q/ d" nHow to Get Accepted into a CPA Network
9 Q8 f" ~0 h$ qIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 W- z( q' K0 I h: [* B
to start looking for networks is Offervault which lists offers and lets you compare payouts across! R# P! M" q; Q0 {' k- @
different networks.
5 G: z/ F" i) X8 W' uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 R0 l" g3 b$ u- a5 M. I
application and be as specific as possible about your promotion methods. Usually some time after
}* ^$ d) i8 r$ z( xreceiving your application, the company will call to interview you. The phone interview is a critical
* }* ], G& _- \4 N2 tpart of the application process, and most networks will deny your application outright if they can't get- I8 ~, Q8 h0 \1 N8 v3 D! ~- P
you on the phone.
% }# W, n4 a+ q" @. ?$ k+ VOften, the person who does your phone interview will actually become your affiliate manager after8 y8 a1 a4 U' l# f% f
you get accepted, so it's a good time to put your best food forward., v& F, m& X- L0 ?4 ~; U. H
You might not relish at the idea of someone grilling you about your internet marketing methods over+ m8 A" L# `# D, s) k; e# c
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& c( l z# L/ C' U- a1 [What methods do you use to market offers?/ y. B: v1 l1 T Y; {8 L
Do you already have a website you will be using?
( ]4 U. C& X& Z% C( fHow much is your advertising budget?6 p- H" K* q) b* [
What other networks are you a member of?
; m5 N' Q7 u5 IWho are your affiliate managers at these networks?9 R) f% [# {9 Z& ~$ q
Do you use social media (Facebook, twitter, etc.) to market offers?
/ [/ L3 C4 S( z5 P a X( aHow much traffic can you drive?( N( x# f. Z Z7 E7 u" h% a* m
Do you have a personal recommendation from anyone who is already a member?+ j6 z7 l0 j# }' A* V4 w
Once you provide satisfactory answers to these questions, the network will approve or deny your; y _4 S# f% F. o6 O+ n! n
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 m2 y8 J. i& c1 v& M4 t. w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* ^0 z0 ]5 A4 G' P# rfor the network can be helpful.
2 L+ N' R1 `$ kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- ^! F0 j. N/ B z/ J( i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network f1 m! b2 d6 K5 Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) E& f5 k/ f S& kpeople can open a lot of doors as far as networks are concerned. Y4 [+ M( \! }3 D" z ^
After You Join a CPA Network& C* g2 x# L, ?1 a3 t3 M5 {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 G* S: ?& G m! R& q2 _
and make an attempt to get to know them a little bit.
" p: V% Q* `7 r$ H( [/ ^5 xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 n- y( m# m+ J5 a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) C, k$ R2 X: h: m% i3 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 q0 V" L: a/ C6 N' K2 Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 `. V z' G4 l3 A5 I# M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 _& H- R' n/ M3 n! B: {) i+ \
email.
4 i- K5 ~2 b/ {9 m8 E. iFor more helpful info about dealing with affiliate managers, check out:! s$ j# Q0 M9 s# c% \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& Z$ \" c* ^5 I1 q" }
http://www.mrgreen.am/affiliate- ... iate-managers-want/. {: N. Q! ]9 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 g0 n: U9 G# X* j9 W1 Q0 U. [! LSet Up Web Hosting8 w. m# x8 z8 q& x0 p* O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 A3 q' W! ?' k: i* T) P. D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 s5 p6 L9 D5 p+ r* w0 F) ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; z. t8 z4 ?5 W: U* D5 G5 @whoever else is on the same server as you.$ [& _1 p* d% W1 Z9 F t+ r4 ]
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 A0 a. L9 T) F% c5 Y) menough that the visitor can't close the window before your pop up is even shown. You have about 3
& a. }7 e9 f4 o( o ]0 Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 L, o- T. h( q7 gTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: S0 _/ j. O0 u* o. Bhouse full of roommates (hosting customers).- J+ W1 |4 _! F+ Z7 p
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 d# b8 J% Y9 [) V
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 @1 h& k# U. Y: {fit., L0 a9 M: I/ C M' E( l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' I9 Z- U* E2 h# ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate- k1 S5 X/ q1 `2 A6 ]. v
their food. Everyone else's food in the house has less space to take advantage of.
! s* J9 g6 m$ YIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! P6 V( p' v/ [# W+ ^, Uany type of hosting this is a bad thing, and especially while running PPV traffic.9 m7 P& q F' i# R( V4 R
In the case of a virtual private server (VPS), everyone in the house has their own designated space& I# y1 Z- `. S
inside the fridge to put their food, and other roommates can't come into that space. The server is
( z- _ \: O/ O$ opartitioned, so that each customer can only use a specific amount of resources at any given time.+ O( r% D( v( H6 g+ U" Z% [
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 D. |1 Y: H) [
belong to you and no one else can use up those resources. This makes it possible to serve much more
J% N0 s' h) H, s& G, Utraffic, faster.
8 s X9 d9 B) }5 ?; Y. ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 ?$ M- n1 f1 b4 b; S1 o6 CAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! o/ e, k% V+ dhere:
5 H- q( i" P9 }7 [% j$ N qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' D9 p! s8 \+ m* ]; [8 FVPS&highlight=hosting, a; w( A8 n. U8 `9 R
Dedicated-Hosting-vs Shared-Hosting
- i. _9 t$ F/ @. R3 G1 |+ lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; X0 |" x" b/ g6 \7 j
Hosting...Your-thoughts, t6 H' ?. E& n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* I! _8 \. T* M$ b& {3 _# Z
Hosting Providers for PPV& S) v6 I. H9 I& b; W1 e2 a% V
Beyond Hosting5 ]$ `' r" c8 w# O! d
http://beyondhosting.net/6 W( h; [( p& p$ e- ~5 r' S1 M
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ ?% T F! x# m, O
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& H) K! C: N# m% M8 ?; D
direct linking with PPV. Also, these guys provide great support.9 w+ o8 }8 d) B
Prosper202 Optimized Hosting& y. m% M& c( t( d' _$ k+ m6 R1 w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! n* a/ D( Y! C( @3 V% k! ?* {" |
CPVLab Optimized Hosting+ q$ \. A" }6 v/ f
http://beyondhosting.net/CPVLab-Hosting/
; q0 ? Z. p6 S. LDomain Names for PPV1 i0 ~. k6 r. h" L; k
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ |- I7 K" j2 @( n4 e/ ^where you're going to host your tracking software and your landing pages if you decide to make them.
2 H+ E2 S3 O1 f3 i6 VOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: m6 j5 l$ \1 y3 Y9 t4 ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ c. n: P( G) [: y% d8 Z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# U& q5 h: y6 }& [9 e* Yterm or build a whole website." C: |# `! [+ R9 G7 \* e" [
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' y; L, d# p" G9 n( vtracking software on your domain. This is really important, because it is necessary to track your7 k) A( g9 P6 H( s9 V9 }, w
conversions down to keyword level so that you can optimize your campaigns. Without proper! U$ q: j5 V) ]
tracking, it is impossible to know what is working and what isn't.
+ A' [& C+ T |; @- [* y" qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! v0 x: @) `# y3 J
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 z C3 M6 g2 y5 m- UProsper202
- P) `2 Y: s7 khttp://prosper.tracking202.com/apps/! y% J& l' Q. f
CPV Lab& w9 t- n# Y3 u. |* e, ?* c. w# ?
http://cpvlab.com/
2 z, o5 ]& I% h$ @- \CPVLab Help Videos
* Z. g: }# k& K9 H2 j- n, t Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm j0 o) j1 A2 @0 h; V& |
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 Z1 o( Y: t9 R; k8 t
industry standard.
: G; j; r$ s6 N+ g, k$ ?! }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% i$ m3 d9 `8 Z$ uCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 y( \/ ~: U" z! t
good support if you have problems with your installation.; W' U+ A G# v5 C5 C( D+ C
Tracking 202; W3 F- u4 E- n5 y$ N; U" ~
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' b r: b5 } q W+ `6 ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( w; E, X& F- A6 h8 {area.
7 @3 ^# k9 d, k b$ r/ EIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) y. Q: X5 L, [* A2 T, qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 o. _7 R8 L( ` |9 b* X
interface, and their hosting.9 U" s8 ^- R5 J# Y6 j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 M6 W: `4 S$ yand targets which you are bidding on. Leaving this up to chance in order to save money could
+ T) z& M& G9 V' Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you! L; J7 S6 Z" T
were using.7 G ` D9 d& ^ W) @, F
Choose An Offer9 L2 j- d( d/ A+ o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) h t2 ?! u4 \+ L! R, ^" X3 y: TLesson on Offer Selection
4 [7 U$ p" E4 k- jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# L6 R4 e) k5 Z; f# t. {) N
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., D5 n: n: _" m6 v `3 \/ v' d: P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 j- g) [1 ~- U) ^6 S. e: rLeadImpact as the traffic source.7 Z) H# l' m+ E M; G
Now the best way to learn how to put all of this together is to just get started. For some variation in, O/ ` C* N2 x( Q9 D
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) {/ O' J' g0 Lcampaign.
& K; ?, t9 h% ?6 P" ?" ^7 UWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% _5 S6 b3 J: Q4 bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
| N' ]5 g5 l" k) vthat all traffic is accepted.
. l+ G) j4 d+ I- TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 i# ]3 H3 z6 J$ r8 ?) iThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* ~- [7 t; {# {4 G. V
get creatives like banners or images specifically for the offer.9 {3 \& [+ H8 J0 p! j! a. J$ B1 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' n7 b6 `, v- WBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- c5 ^ b4 u' f" G! ~( W
track my keywords. Without doing this, it isn't possible to see what's converting.3 Y# h" ?6 p" S }6 q5 T' g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& c# v( U9 H. G' c/ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 C+ B2 C* X" C( CIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" K# N6 V' u D g; Q$ e0 O% ~; V1 E
bottom of the page:, \6 ` g" R4 ~ E
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' y! P8 Y0 e0 ?) |% k
Click on the offer → pixels → Add a new pixel and this comes up: [. s: e" k- K- |5 ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ o) ^& `# ~3 z' K6 L s. sfrom your software into the box that says 'Enter URL of image to load'.
) z8 `3 ?1 u+ x# t) W `, ?- GOnce you do this, it should look like this:' \' |) Y* `# b5 ]! [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 r4 ~0 D, D `. P3 f4 rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 U* |7 @) L! M( f4 TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ M4 ^& N% A5 }3 r" k4 T( c) q% tProsper or CPVLab.
3 h/ A+ S5 U* _. F+ [0 z, h; ?9 }9 B
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发表于 2012-12-27 18:47:17
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