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PPV GUIDE [PPV新手入门][28页]
- i! ]) o& n4 J; n0 U详细的请下载电子书！
% t1 R- r( f3 z# N" Z" X! x+ \9 u) k6 J0 q5 s
- Q- f' M& D; }/ s# |4 mNewbie Guide
4 ] F" D5 X3 W9 G4 j$ ZPPVPlaybook.com
6 b! m' N/ u! c0 n$ D, y1 S# wTracy Shaffer
. L' W5 ~4 P7 s# \3 VDavid Ford
7 ` ^8 R6 B3 _% f) R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 ^. e& S% H) h! P* L+ eGetting Your Mind Right to Start Affiliate Marketing; a, F# c7 @' D) |0 n5 h
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, q# e+ q( A: X3 f& O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, b* C! s, \9 k. d; v5 f k$ g% ?& _% p
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ Q: U: z& s/ b8 d5 f9 x# n U- g
with any success, these claims are laughable and far from the truth. {: C5 P; k( S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 l: y0 g7 F( k% Sflow management. The main benefits are the low barrier to entry compared to other businesses, and; C# X+ ]; _% h! H4 t3 l6 c
the ability for a marketer to be a one person shop and make an incredible amount of money with low* P$ b3 E$ l2 h; r+ P! O% M
overhead.+ L4 y+ G- B; m* M: |: k7 E. l
The winners in this business are the ones with persistence when nothing works, who know there's4 K5 ~1 m0 y4 d" R( k' A% c5 Y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 B, J! J7 s7 D9 @4 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* I# Q* E t8 _8 m" D' g( {! p9 ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 h7 i4 `7 f" ?! bMost of these things happen suddenly and without warning, and they all contribute to the amazing/ ^# _9 f1 }) m+ M, G
learning experience available to anyone with a few hundred bucks and the ability to open an& H! v8 ], a6 w: N% \$ E2 z& X0 ]
advertising account.& c3 {5 [( w7 p* c3 A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 G7 _6 ^) T! G1 ^0 y- j( Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: f) |/ j! [6 y! R8 A
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 N" r4 f% h; L4 x9 f5 s) a4 k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- \# I% j6 U" }! EWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) c6 N, T- o! @4 r8 ?% i5 X0 Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ C" @+ R9 Z$ {! }/ w% xstarted building.1 L T$ z& S; P- N) Q/ |; M; q
Things you need to get started:
" c" \8 v; J8 q/ t& [5 k: e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( T7 f4 f' }- ?, l Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 y( I, X% N) d! G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) Y4 m+ n& E( J$ u4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 P4 E) J% Q! C/ |/ GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 Z* U- P# n- Z/ Dwith PPV.
; ?2 Z: Y7 w/ G3 |& sBasic Getting Started Definitions
5 y* O0 D# k5 F, U5 b8 [. ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ i! a, L ~5 ]0 Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; `! k$ _) b6 Y4 `& @) B2 P! r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" x- ]! _, v" |4 c) W2 Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& X4 R$ l, s" Z; r7 p" BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 {' e0 E0 {+ m8 n
receives a commission on that product. An example would be the Amazon.com Associates program,
' m4 d, n) l- J% }Comission Junction or Clickbank.2 V. t/ d! h6 |7 N: G$ T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 |6 U0 h! Y3 Y6 ]2 A6 m& @. jan action like filling out a form, submitting their email address, signing up for a service or sometimes: M* w& y2 @& W5 x" V
buying a product. An example would be Ads4Dough or Neverblue.
. Q" H4 Y G- h7 r( sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ c8 V9 H5 X+ H1 s+ `
account, getting the affiliate approved for offers, bumping payouts and just about everything else+ n( S, [) Q$ }3 r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( k, l9 A9 r/ Q. e
right from the start can really help you.7 Q' ^5 U8 I$ A/ I& }7 S" b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 ?' J q6 j7 I+ Cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. `4 V" O4 Q; Nview, starting anywhere from .01 or .015.5 f" J4 ^8 I$ q4 z) B" ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 t. U3 c: G7 N2 m$ kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# g" u8 H$ `# m( Z0 ]7 m+ g
MediaTraffic, and AdOn Network.
# `. U8 u+ X% V3 i6 \Don't popups get blocked by pop blocker software?5 l8 `7 N% Q' y5 k& _
No. Popups are served in a new browser window as if the visitor had opened the new window
5 v, r$ R- X9 q! ~9 A. w. sthemselves.& D4 j3 f h% h
How many popups get served to the visitor?+ c! s1 e) V2 v3 I2 `
The number of popups served varies depending on the PPV network. Some pop more frequently
, s0 h7 u- N0 M9 I. r$ }$ R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* w/ X+ {( I6 a: R3 A: D& Vserving this kind of advertising, so they have to toe the line between keeping their software& C& q/ X1 v4 K/ o7 a( Q Y
downloaded and still making a profit.
+ @4 P a/ T; L& u- SIsn't this type of software bad? Why would anyone keep it on their computer?. J" L5 v l: y% b" h) }& Y9 K
No, this type of software doesn't harm the user's computer.4 _( y- \. ~6 d
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* Q: e$ v' {( |9 Ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ @. ^8 D# r- x4 {* @that they can continue to have access to the incentive.% z/ K/ s2 _; q5 F7 P% B4 w. ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 G- |6 w5 [4 C1 y( C& V5 \
How to Get Accepted into a CPA Network
& M; c! F3 V& h% E1 W# O7 K) a5 w, tIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' p, ~: x+ Q) h, v: o% ?7 C+ B' Nto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 `, D' S* a% t! p$ gdifferent networks.5 [- K4 C$ J$ i1 w8 b7 {, Q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 p# ]* R) n/ gapplication and be as specific as possible about your promotion methods. Usually some time after
2 e8 o1 ~, X* ^% g$ v$ }% Q* _receiving your application, the company will call to interview you. The phone interview is a critical
1 {0 |2 A9 f4 Y- Qpart of the application process, and most networks will deny your application outright if they can't get
$ `3 J* g. K* `1 j7 U9 W. lyou on the phone.
: e+ W2 x4 B1 s* u* d6 hOften, the person who does your phone interview will actually become your affiliate manager after
+ C: c/ u7 J4 Hyou get accepted, so it's a good time to put your best food forward./ Q# p: Q0 w# _
You might not relish at the idea of someone grilling you about your internet marketing methods over% |/ B: o3 A* V# D
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) D# P1 d- R/ ^1 ?3 n4 a- K; @% `What methods do you use to market offers?" r. p8 j! |1 K9 X$ I
Do you already have a website you will be using?
& D& j3 v, Y6 L- xHow much is your advertising budget?
7 n# Y) p% }" Q4 S9 @- o: f6 w4 @/ [What other networks are you a member of?; U5 t, w; K1 o8 \. ^7 l
Who are your affiliate managers at these networks?! u" r7 @2 e5 F. j5 U
Do you use social media (Facebook, twitter, etc.) to market offers?
5 k0 l0 T' `- F7 _' s9 f3 `How much traffic can you drive?
$ y9 @) w9 h& |% ]- U. ]Do you have a personal recommendation from anyone who is already a member?4 c5 ~ Q8 b1 \% \
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 k. K( g8 z0 c- b) }application. If you get denied, just keep applying or call someone on the phone and try again. Be
6 [& H$ D5 L+ } a7 l: Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ ~7 b0 W4 w9 S7 q# nfor the network can be helpful.
. H+ o4 A+ ]5 X3 a( e# @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( H6 k) M# U1 i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! i o5 P5 |* c9 N; powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, n" |2 D0 f1 h
people can open a lot of doors as far as networks are concerned.
" ^* J" ^* _" `4 l( X1 ~# ?& ?After You Join a CPA Network4 Q* i2 \ a7 U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 q9 W; A7 u. G6 N
and make an attempt to get to know them a little bit.
2 x# H! [7 S! J" d/ _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 ?) J6 g0 x$ p7 J) s5 p) nweight in gold. Start feeling them out from the start and try to get to know them. Once you get) `3 T7 Z; e& ?6 Y ?+ K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 r5 ^3 p+ }! S) E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout: M$ S. f# ^* u$ k' @7 Q, @! O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' y' A. }9 d$ p
email.
7 o3 |) W+ U! C. r: ^4 ]For more helpful info about dealing with affiliate managers, check out:
& U8 W( }. R# _6 shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/# _. |0 C6 @7 [* R$ ]
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 }7 g$ H9 X" |! `" t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 ?) o* Q/ k9 X. d
Set Up Web Hosting
w+ f) l" N0 `/ ]; D& v% SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# P7 g4 A) F4 f( O% C1 \
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 z$ {4 {, \& s' z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& D; c0 ^5 V S/ }1 q( wwhoever else is on the same server as you.: r0 J F/ V- C4 W1 i6 W: B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" _" n$ ?% c! v7 H; i7 F
enough that the visitor can't close the window before your pop up is even shown. You have about 38 G5 m& i D" A) Y L) x3 u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ b3 {3 Y( T( R$ eTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a: x8 v; t1 U) b) T
house full of roommates (hosting customers).
2 a" y# a8 K4 ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 ~! C( r/ N- E. T; H! b# L; T# W; ~
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 q; O6 i( p/ t1 G
fit." r* A5 @1 I3 k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 L( ^/ j4 q1 ]% @5 q$ w Pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 {" s6 A! d) |7 i6 \ `
their food. Everyone else's food in the house has less space to take advantage of.
( d, T4 U7 L O% I$ l( A$ `' CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For9 `" B: k1 E, w4 v% s
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 x" g: m1 r/ U* R0 r' xIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ Z4 D8 `2 X1 x' v# u
inside the fridge to put their food, and other roommates can't come into that space. The server is
# }8 C9 Y- W/ A3 apartitioned, so that each customer can only use a specific amount of resources at any given time.
$ A6 s$ A: E9 O: X" wA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 s2 C: N( }- k h. ^4 v* C5 i: c
belong to you and no one else can use up those resources. This makes it possible to serve much more: q2 Y" i! G0 S% ^1 x4 b
traffic, faster.9 @6 z; h$ Y, J o/ H+ S4 R
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 M- U( S$ R1 [ mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is) ]# b+ u9 p6 g, B' b
here:, r, ^$ s5 @" W/ C. F2 K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 L9 x. {4 d: S- E2 q" t
VPS&highlight=hosting% f- ~! Q. W: j% p: I; x
Dedicated-Hosting-vs Shared-Hosting! r6 v# K& n1 Y( \- p$ T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, i5 X/ s2 ~) ]Hosting...Your-thoughts
4 c3 g2 h! Q0 c9 L) Z/ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, m E/ ~* P3 z5 i# Z9 y/ `
Hosting Providers for PPV
: E) p8 x0 }- ~; M: _Beyond Hosting
' k* }) h5 s2 q5 V* shttp://beyondhosting.net/
) i+ k9 z. P4 ^7 j7 w+ yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( ~) I2 M: A; q G( ]2 W
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 W7 n5 r5 p4 c2 W
direct linking with PPV. Also, these guys provide great support.
( D) V- Y. \# {: i2 zProsper202 Optimized Hosting5 s2 h4 c! E9 ^* {" i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: T: [# L9 ~. YCPVLab Optimized Hosting
2 \. e" `2 j# Y8 z: Yhttp://beyondhosting.net/CPVLab-Hosting/5 D {9 t( Q6 G
Domain Names for PPV5 o/ x+ j& x1 w4 o+ b8 X# Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ ]3 ^% X9 p; Q$ I9 X% f
where you're going to host your tracking software and your landing pages if you decide to make them.
( X6 t$ E$ o& h/ X c$ B9 Z: vOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! R0 T' E6 |& l, @9 q8 {: o7 s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 F9 x/ E6 D3 {; E, j* E. ^0 f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& t. U l) K" ]' q$ C h
term or build a whole website.) X* y( b) S X/ E
After you buy hosting, a domain and get those all attached to each other, the next step is to install
- a3 j( o) r. S5 F9 vtracking software on your domain. This is really important, because it is necessary to track your
0 t4 }6 @$ z9 n X8 y8 @conversions down to keyword level so that you can optimize your campaigns. Without proper
% X, i( n! O; M3 J6 i. ]8 Jtracking, it is impossible to know what is working and what isn't.
8 T! N1 s6 j3 ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% \. ?+ O0 K! \: sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ x/ L& y) n3 k* M$ |Prosper2027 s4 i( R, a3 P4 z8 L- S
http://prosper.tracking202.com/apps/
9 J& x$ h* {/ {" j! e% sCPV Lab3 X- P6 P2 |3 \) l; Z6 R- s
http://cpvlab.com/
3 Y- ` T; J) P6 I; NCPVLab Help Videos/ _: i. e' t: ]' N
http://ppvlab.com/oweiw/oiurw/vdm.htm
" m' a2 ~( j+ PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ \7 x. j$ a& E* U- @ n" G
industry standard.0 ^* u4 f! E) d" h% {9 L) P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ {7 k( T' Y6 j( f: ?1 t# ]* z; hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 f D1 ^/ g- j1 V( l( K
good support if you have problems with your installation.3 Q. N8 ^2 D3 r0 X) ^. B5 \8 |
Tracking 202
1 B: y5 I; x! A0 K# b. t; qTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# [2 U. `3 I' |; d2 b+ [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) W8 ]6 Q" \+ u' U
area.
% Y# S6 m3 o2 x9 s# U2 K$ b" eIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 s: _3 H* l0 V# B5 ^1 lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 @+ q5 Q! k: [: D, E
interface, and their hosting.& [% n; R" `8 M
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# f- ?: o; y. r# \4 w" }and targets which you are bidding on. Leaving this up to chance in order to save money could9 l# w2 A4 v, f' t Q/ X& N5 R: H
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" j1 u$ }) ~6 M2 L6 z3 j! t: x% nwere using.
0 V0 W; l* A, N: u( j& Z; g. y! CChoose An Offer
0 y8 U1 H/ `9 t3 A* UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 D- O/ d4 m* u8 T4 Z3 R( nLesson on Offer Selection
) Y: A* X+ j8 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers; h j/ f$ t7 G" A
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) i. \+ c; n6 {8 y* JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 ?$ L$ g" `( w v
LeadImpact as the traffic source.6 a0 Y% q# ]- q* I* R! l4 s* d2 b
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 L: ^! J7 X9 t, @1 ]. Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" \$ g9 ~# Q' ^8 A- K' k8 Ncampaign.5 o6 d$ C( i }3 `. c1 |" b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* \7 B% t5 e: j! A" J
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 n2 ~6 I# ]' A! t9 K- V) L. M
that all traffic is accepted.( |& V; v: }9 a9 U, J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% l0 H# ~7 ~6 Z, W0 ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 o& y: Y8 A) ^0 J6 Mget creatives like banners or images specifically for the offer.* w; K9 X6 Z+ s/ S# T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" X5 k Z I+ b% ?8 I) n
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" [$ q; p! T, a3 _6 }" i
track my keywords. Without doing this, it isn't possible to see what's converting.
- J6 n- e! Y1 g: `) vIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 J! g9 L& m1 t! m0 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 B G B1 d( a7 |2 V, a. E) OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: |$ F# v2 a" P: {" q) n, B, |7 fbottom of the page:# z3 ]' n. m3 k9 J7 f) w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& M- F$ p; ]. c( {5 w9 nClick on the offer → pixels → Add a new pixel and this comes up:4 @$ C. Z, ?! R2 |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 `; Q3 |' X( h; y- W$ \7 { f. Wfrom your software into the box that says 'Enter URL of image to load'.
; u; ?2 ?2 j8 J) N% z' FOnce you do this, it should look like this:) r# } R6 q+ u, n5 V) |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ R) c7 b! [$ P' j, d: n" VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 b d$ D+ c* G2 V i5 _
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 h+ [$ x5 ?$ P' O dProsper or CPVLab.! ~8 h. ~1 {6 [+ |! m) k
$ M4 X$ F3 h3 {9 @/ H7 S |
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发表于 2012-12-27 18:47:17
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