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PPV GUIDE [PPV新手入门][28页]6 l5 ^- N, W6 l9 X
详细的请下载电子书！7 P( w, H R# P
' }& _+ [) E' |
) P' m& ]' @' W" f2 wNewbie Guide
. w7 b1 q A3 z' w9 f# l( ^PPVPlaybook.com0 }3 q6 M6 B" B% V
Tracy Shaffer
) J$ B" p- K0 z$ _ J- F' ADavid Ford/ K9 @. T7 j$ A* D1 d- H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: V3 C2 O- w* `( z, A" u" R
Getting Your Mind Right to Start Affiliate Marketing4 X8 C4 {6 S" q7 _' U: D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 |$ L, _5 r% @. f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' h( P, B& q% w+ lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' Y3 X3 m% y# L$ o7 Jwith any success, these claims are laughable and far from the truth.* w: Y1 `; v( [& l5 \7 \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# y' c) x9 T; K: h# Y, u: ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 B$ H* Z- E. E
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 n( v( N+ X+ S0 j
overhead.3 U4 W4 r' C" G
The winners in this business are the ones with persistence when nothing works, who know there's
D7 E$ X' m% \& rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! B* G6 J; e$ y: Q- \; e4 O' H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, `- [5 |: T! g) q/ n' \
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) C7 s; F P) BMost of these things happen suddenly and without warning, and they all contribute to the amazing
* E" K$ Y. @6 U b8 Plearning experience available to anyone with a few hundred bucks and the ability to open an
7 s6 q, k2 u- l; x. Kadvertising account.( o+ u: f0 O( N1 O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# i7 f4 T! w( g5 x9 A6 u {. D
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 z ]4 t4 U6 \ t# G& H. bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' s& V. _3 s- `3 a7 N9 g
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ l- \5 R; P3 R% e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: A( J) b) R0 v# U8 tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get/ }* ^4 l; `1 m" d: y6 K
started building.3 z& m1 g* g) [! _
Things you need to get started:
- x O' c3 `7 ~2 ^5 ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ p" G& C5 k3 f7 ~& b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' g7 u) ~# _% X. |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 B) \ ]. C4 Z* n% z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# Q6 J+ u7 b0 u; bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 ?6 a5 Z: Z, l6 C3 N+ ]0 ^1 ewith PPV.' ^. R W7 Q( q, S& ]
Basic Getting Started Definitions
/ D( B0 r4 K9 r, S" _Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 Z: e. Y& `0 {& H S6 @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. p! T: A5 V: X* F# U5 e6 A, k }* I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, `+ \9 h! x7 H+ c C* P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 r- d8 D1 o9 b" U' @& TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 A' v1 i Z6 B' M" a' freceives a commission on that product. An example would be the Amazon.com Associates program,' ?1 T$ U% y& ?1 r6 W
Comission Junction or Clickbank.- O6 h m3 T$ e2 d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! D7 g! |$ T( c# k+ l; {3 B, l# X2 `an action like filling out a form, submitting their email address, signing up for a service or sometimes$ h: J2 r1 [) j: s" A/ D
buying a product. An example would be Ads4Dough or Neverblue.
" o6 G+ z7 u" A: r- z; eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 i8 ]$ i9 {0 C' o2 {; W0 j- @account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 Z4 I1 n6 n; Y0 Orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager9 e3 [" W2 b# e4 X& ]) [" d
right from the start can really help you.
2 A; Z1 `: `4 D; Z% fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 N* n# J$ Q5 b
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 }" V/ a1 R" M" V2 w8 E, L/ zview, starting anywhere from .01 or .015.
8 O4 M, _$ r& |' y3 lIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 W) X- V4 V+ v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; c1 ~( a' u" |- F8 }8 sMediaTraffic, and AdOn Network." u3 J' y1 e7 c% I; b. [1 S
Don't popups get blocked by pop blocker software?' {/ S, p0 x5 P) i) A
No. Popups are served in a new browser window as if the visitor had opened the new window
: q7 F* `0 n7 {* J1 vthemselves.
" q+ n# V, v: yHow many popups get served to the visitor?
4 M2 _; W2 V! L3 W& B$ OThe number of popups served varies depending on the PPV network. Some pop more frequently
6 n$ d% T# ^0 _6 M; J, T' b. L1 N1 }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ V; ?" x. u9 D: U5 vserving this kind of advertising, so they have to toe the line between keeping their software
1 V7 O+ n( W# c7 P2 D, B3 W& Jdownloaded and still making a profit.
* H( | g0 l" {Isn't this type of software bad? Why would anyone keep it on their computer?
6 X7 q. t- E6 H7 D% V. ]- F$ `* fNo, this type of software doesn't harm the user's computer.0 s/ G- Y5 P# G7 n2 B) G2 R" b
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; Z$ S& c' a3 G" M0 g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ E1 E. ? G0 v; b7 k
that they can continue to have access to the incentive.; x* F3 r! J% e- I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, p/ G x& W. P) G- y' B
How to Get Accepted into a CPA Network
~8 @* M! d5 z7 c% B; [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ H$ B0 w% `/ `; O$ mto start looking for networks is Offervault which lists offers and lets you compare payouts across
. p5 t# f+ l' d9 L, L+ J5 z1 Mdifferent networks., C$ T, t S8 ?. x! _! n( V7 E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& a# V f, Q7 O4 ^$ s
application and be as specific as possible about your promotion methods. Usually some time after8 ^! ]( {' n& K
receiving your application, the company will call to interview you. The phone interview is a critical$ N% ]' z; ~, ~. M
part of the application process, and most networks will deny your application outright if they can't get
8 d6 Y% u5 s0 C$ y7 w4 J: K% [5 a+ Y3 {you on the phone.
) A) J+ D" T9 g R( ]Often, the person who does your phone interview will actually become your affiliate manager after
6 u5 }6 ^9 \* Nyou get accepted, so it's a good time to put your best food forward.: k. o" D# Q8 r* C0 R- Y
You might not relish at the idea of someone grilling you about your internet marketing methods over
- d2 q( s3 w6 Z& bthe phone, but trust me, this part is critical. Have answers in mind for the questions:
" n: T* w* b$ O/ a; W* JWhat methods do you use to market offers?3 N/ _$ \) h. m- D/ Z. G
Do you already have a website you will be using?
$ X) b. {; v \ u5 X/ d: f7 ^5 C3 GHow much is your advertising budget?; ?8 V( F" o/ e/ o% a: R; f/ b8 _
What other networks are you a member of? E6 |% L0 W; x: p) n- g
Who are your affiliate managers at these networks?
" _4 B, ~; m$ i" ^Do you use social media (Facebook, twitter, etc.) to market offers?
' U: X8 X! S/ }How much traffic can you drive?* c! h0 {. G7 }
Do you have a personal recommendation from anyone who is already a member?
" s7 ^4 N' ]4 a: @/ l2 N' wOnce you provide satisfactory answers to these questions, the network will approve or deny your- Q- Z5 \) b5 v5 O9 f- {5 V3 A
application. If you get denied, just keep applying or call someone on the phone and try again. Be: N# a0 b# V8 Z* a( d1 o. \
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 j4 {" [2 m/ `7 J+ H$ o2 I
for the network can be helpful.
, g4 i0 k2 D6 I( K3 v6 {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! ^( u1 V* y7 d. w& ~7 KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ A/ ?1 |' f5 {7 h8 j* ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 ^/ w/ S6 @( N
people can open a lot of doors as far as networks are concerned.1 {1 l; p) c3 L0 I' _; N
After You Join a CPA Network
: @* q+ {- |* SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 X' c/ Z/ t( M, s8 o* O- E
and make an attempt to get to know them a little bit.
' ~; J4 ^7 v6 x: d/ dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) S/ K5 `2 f' J! K5 D/ k
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 ^2 M/ p2 ^; {9 h3 T7 o- Y8 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. ~5 J$ @8 a/ ~7 |, K. r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' ^: o: B: ^1 n' k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 E/ f$ K# ~! _% c. C% p+ s
email.0 v$ H3 @9 g; V6 W
For more helpful info about dealing with affiliate managers, check out:) o# k0 b- w" K& _( I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/- W, `, R! D$ @0 w! q. N! F
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 Y, g6 f7 h9 N2 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. x8 c6 X9 }/ N+ QSet Up Web Hosting
6 x3 t+ T. _. v/ h% w# ~! o+ hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! ~5 {9 t. g; @2 labout internet hosting. In general, you get what you pay for with hosting. When you use a shared6 f% g( n/ ?) g* d# Q5 A$ V ?- X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ S0 f6 J1 Z5 @/ P+ }. \whoever else is on the same server as you.! d. _) _: s7 B8 X3 U2 _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 u1 J' n; I+ G4 v- g& _" E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, F# [& o% k- @6 G) U4 a5 A Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 V5 g8 x4 |0 G7 V0 V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ i2 z( c1 ^: @8 F5 m) b4 |) ~; l
house full of roommates (hosting customers).* T: f9 Y5 q# V; M/ z% S& Z. \
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. ^! U# j7 \% f& L+ `# n/ S- t- Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 R1 T$ q( G' \- K$ ~6 Ofit.
- }0 z' h/ H3 B3 W; m( F& _Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! Y' t: t# X% P H3 a8 z J1 b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate" n$ Y9 A' I, o; u3 Y E( x
their food. Everyone else's food in the house has less space to take advantage of.6 ?5 e9 U* [/ j# J# c2 w
If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 C! U9 f( r" Z4 T. F! |
any type of hosting this is a bad thing, and especially while running PPV traffic.
# M5 I+ {0 X& g8 _! M) AIn the case of a virtual private server (VPS), everyone in the house has their own designated space! |- ?% F% m1 Z5 M7 {! v" m
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 F9 N' b* [3 q7 R2 a' W/ vpartitioned, so that each customer can only use a specific amount of resources at any given time.
7 j! D$ b6 ^% I3 BA dedicated server would be like having the whole fridge to yourself. All of the server's resources
& k2 q5 N" x* Xbelong to you and no one else can use up those resources. This makes it possible to serve much more5 m8 g' e% }1 N) C' p. ~
traffic, faster., z! {4 D6 n; v* {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 L' D% c# _8 d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 D9 d; y8 ^9 Z) A, j( v
here:
- b! R* P3 N2 J, O, g3 Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( Q0 P- r* M) N- Y, _& N5 Z, c) v
VPS&highlight=hosting0 u5 J4 O/ G: c0 ~. H; ~! ~
Dedicated-Hosting-vs Shared-Hosting t) y4 a8 O# g$ E) [8 B) t7 L
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* L. k! V; l1 e+ d) s0 @1 K
Hosting...Your-thoughts
) t1 ?3 A y# f/ B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, z& i8 b- u: }' l4 wHosting Providers for PPV
0 v2 f* B( ?" ]1 R1 f9 HBeyond Hosting) v- j- X* `$ k& S/ ]5 c% L1 @
http://beyondhosting.net/
3 }' h8 t$ p- y$ c1 fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ I! u: }2 A& U$ A5 M; d) o* T2 ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 M. C; t6 k; ~" b& ?
direct linking with PPV. Also, these guys provide great support.' N# ^9 _4 N/ E# s+ V
Prosper202 Optimized Hosting
" N3 p" ?/ D! B+ f. {* s/ `. @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 C4 Q: p7 c" L1 F+ R* H5 X
CPVLab Optimized Hosting
# T& U, P8 N6 x8 B2 R4 D; i0 Khttp://beyondhosting.net/CPVLab-Hosting/
& ~5 l; i( H9 w8 q" y/ f, {Domain Names for PPV
- d& \9 W1 q" A" W" MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( L( F2 ?8 W( v6 c. r, Lwhere you're going to host your tracking software and your landing pages if you decide to make them.% K$ _' c' o# P- v+ W, X$ [
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- c7 f4 O3 J0 T/ h1 Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 M9 Z- }. J+ X& O6 M) f0 b2 g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 f" v B; U$ A' Z( S
term or build a whole website.. N: h" F; R! j$ H8 u
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 X* p) N' a- y; r. O, D4 G
tracking software on your domain. This is really important, because it is necessary to track your* a5 C9 F2 ^. V% i% a& U; [
conversions down to keyword level so that you can optimize your campaigns. Without proper
* n2 j8 I. O4 J4 A5 z/ ^9 Q' Utracking, it is impossible to know what is working and what isn't.
9 y- ~% }/ U( g& P8 PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ `( s7 _9 P- |7 F6 ]5 K
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 R/ l7 F7 }4 j6 ]Prosper202
8 n9 G0 H3 x+ b& Zhttp://prosper.tracking202.com/apps/# |4 \% s* [4 P7 j
CPV Lab
1 @. v6 v: Y1 ]6 B: Yhttp://cpvlab.com/
4 X. s, G7 Z8 e! YCPVLab Help Videos* R" E% W g. k$ L+ X' r6 o6 @+ a
http://ppvlab.com/oweiw/oiurw/vdm.htm; ]" Y: O; L% f; d/ b7 f1 w; `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an b- x d& E3 i) I; m3 _4 T, H: C
industry standard.% y% W/ f3 D1 t; H8 {* `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ j8 Q7 C* P' M% I; FCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; Z# a/ f3 k0 Z0 ogood support if you have problems with your installation.
- W! q0 V3 H+ m2 mTracking 202
% W/ @% L+ Y1 \0 f& \Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ ^; P5 d" P6 q1 ^1 ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( G5 F9 f( Y" [5 x, q, s3 Y+ } _area.6 [' \$ W& F2 B4 V& h5 | e+ b2 F
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! V8 I, e+ b0 D4 W3 @4 p/ g- \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 A. w: \: o( y! Q5 {8 O- |6 U2 g( m
interface, and their hosting.' E8 k: _; [, D3 v3 N
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
_/ l" `5 I: P, Q5 vand targets which you are bidding on. Leaving this up to chance in order to save money could
7 H9 x# ^. l7 Q O/ @2 vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you* z3 b2 Q. B" v1 ~% p% I$ \
were using. b" q; F! m# C: p) y- T% \2 t5 o
Choose An Offer& O2 b1 y0 Q* E) ?7 y+ |/ l, A9 o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 g" T' R/ k* u9 R* {7 |% [Lesson on Offer Selection
. I: y8 G: D& z _) Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
! ~: t( ~/ x* |4 N) C k% F6 ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 ^) i% U% o ^9 u1 U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ {' w6 u* S6 a" f! o9 `' K
LeadImpact as the traffic source.
+ ~1 X+ X3 K1 p) x( _7 G. A; ZNow the best way to learn how to put all of this together is to just get started. For some variation in9 R% O( g) L/ z7 C! W& I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
O! G* ]& b% l0 Acampaign.
) Z* d/ R- I' T3 ]# |. DWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ x" T$ X7 w2 K' {1 `- {+ tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 Q6 a6 s$ V% X2 i( B' \% s u
that all traffic is accepted.
4 m* v3 A! @6 }8 lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., B, U1 C) T) j, |# [4 N3 h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# F2 f( i$ K6 q4 Z. bget creatives like banners or images specifically for the offer.
$ [: @! S' l' s1 F. d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 x+ J; M! [% F' V2 ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* J5 U( }3 i; ?5 M
track my keywords. Without doing this, it isn't possible to see what's converting.
" f& K! i; g3 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; _1 Y: s+ C _4 k; c( C. c* J, P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 y' I: m" q9 C7 d3 g1 s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 v+ y' t4 B. Q d( n Fbottom of the page:' y M9 N6 z7 {/ C! X- K# y \
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) G. H9 p2 d0 g% h* O2 o
Click on the offer → pixels → Add a new pixel and this comes up:
7 f, W. K8 w" @" J) MMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) M5 Y& V6 f, H& |# jfrom your software into the box that says 'Enter URL of image to load'.
+ ^) G& ?( ^2 e8 R$ b6 \Once you do this, it should look like this:- M7 }. Q$ n! ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ A1 ~5 W4 V! ?2 X- h0 A* aClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. u* u" d: y: D/ a, k
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# l/ @/ a1 D8 }7 p6 g
Prosper or CPVLab.
3 W3 U( i1 |# g8 u3 c3 M
$ e7 ?5 ~. I* e |
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