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PPV GUIDE [PPV新手入门][28页]
5 Y$ W% j6 q/ S详细的请下载电子书！# d: c- @% D; u2 v5 J
- U3 t) p D% A* ^. `+ T( q; L" f
: g5 r& k: m* S7 hNewbie Guide
/ ?7 }3 J, g- E& A- n) |( _; r% BPPVPlaybook.com
0 _' i# I1 l+ ?( g! v7 A$ rTracy Shaffer
$ f4 [' |7 R! ~7 oDavid Ford
9 q/ V* m8 X% f3 f; ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: s+ j5 I, J8 {0 l0 QGetting Your Mind Right to Start Affiliate Marketing( b, d5 C& w- e4 B% T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 W3 i; p; U+ A( `* r6 K' H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 j- o6 C' @; h! A. C& d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! {9 Q# Z1 [3 f) ^7 v) owith any success, these claims are laughable and far from the truth.
6 r5 V4 c1 t# BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! O: R! ^7 k" ]# m3 k+ V
flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 V. G& l: E7 ~; c* rthe ability for a marketer to be a one person shop and make an incredible amount of money with low; p* p9 J, C, `- C
overhead.
: `2 L* h6 _' n% ?The winners in this business are the ones with persistence when nothing works, who know there's# q* W/ a$ a/ a& ?# r' `1 |& I7 [9 r2 k8 i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 M6 ~" Z6 q6 K6 G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( h" ^7 F5 n: [# l/ d! B. b5 |6 s- T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. S+ t; ?' }' w/ F& v
Most of these things happen suddenly and without warning, and they all contribute to the amazing* v+ y( }7 X* E8 A8 N' l( {
learning experience available to anyone with a few hundred bucks and the ability to open an4 H* Y8 P6 w. ^# I
advertising account.* p: Q# v8 h+ D5 m. [- Y7 o( V+ V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 S( R# {7 x$ P) ^; Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( s, U4 z8 r; Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. r3 q1 }2 f% T) h) h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 u2 y) ^7 q- r% |2 H5 _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# Q+ ] E. ~4 C/ O" S9 xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) O" ]' ?$ ~4 @
started building.
. o5 { Y z) i+ `Things you need to get started:" Q9 }1 J8 g! N! f% L' u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ @8 P) R0 B, Y: s8 f2 X
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& d, z* v. L4 j: _# ]& N) w8 U$ F7 f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
d7 u8 a3 x+ f4 h5 H4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" E4 J) ]8 O$ yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 u6 L, b) F# G0 }with PPV.5 p) x! r9 t8 S: x+ _2 [; w
Basic Getting Started Definitions8 U C' V: y! X9 H
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 y0 @9 m4 h7 s7 E! U* I! y$ jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, w# k& [& ^" Y: Q. C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% k' `; ]2 O4 n- O( o$ X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# M3 U/ D# y) n5 v- g9 v7 m% m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ ?1 ] D! J+ c/ Z0 y: [receives a commission on that product. An example would be the Amazon.com Associates program,8 D' M. M. r( U7 y6 D
Comission Junction or Clickbank.
5 P& Q' p* g! a2 WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 F' K8 N3 q! Y) z0 S4 Z1 u
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 i" t: g' `8 \# q, n9 s. rbuying a product. An example would be Ads4Dough or Neverblue.
; V/ ]1 Z2 |; H" V3 w$ x; SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. E+ q! X) E2 s% \account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 c! s: w& [1 O1 E6 @# Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ V6 U5 j) U q% W
right from the start can really help you.- @9 \& L4 k- C8 O8 F
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& Z4 n" U( z k4 P1 X) @2 L; F0 jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( _+ a$ z, P$ s5 cview, starting anywhere from .01 or .015.: }- T3 q+ @/ {( A% c
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- N$ d/ O6 w& q; Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 M$ U. j' H2 j* o
MediaTraffic, and AdOn Network.
' _" ]$ x$ s% v. H: a% O2 [& I* hDon't popups get blocked by pop blocker software?" {" @ {" F$ }6 w
No. Popups are served in a new browser window as if the visitor had opened the new window
, C' \0 \$ L9 n; n0 a Zthemselves.
& b( @8 R a$ u% G% fHow many popups get served to the visitor?5 `: |! q) \& M$ p8 b
The number of popups served varies depending on the PPV network. Some pop more frequently
2 t0 y5 ~' B" E- N5 o6 }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) u) F, r4 ?8 y4 t yserving this kind of advertising, so they have to toe the line between keeping their software
" D4 k$ S0 h: E. J& H5 a% s% v# udownloaded and still making a profit.
* L. Z+ w7 p# `& A* G" A, [' SIsn't this type of software bad? Why would anyone keep it on their computer?
# u3 T0 {2 a6 q0 d& B5 ~! PNo, this type of software doesn't harm the user's computer.
5 s* [0 J5 u$ V sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 l% g/ D2 T) n+ z$ b! Q6 i! m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 w4 N: N' P' v9 c+ B& E4 l. d, b; nthat they can continue to have access to the incentive.
# ]6 d' ]8 v! L4 E2 p% l5 r+ L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: Q$ J6 B* G; Y7 EHow to Get Accepted into a CPA Network
! C) J& g. X$ s- o# @* Q- {In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 O% k* V) e7 e$ a `2 o
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 X8 g* X5 Y- t9 V( A. _# Jdifferent networks.
1 g* S) y2 N" O% v# J" POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ p: X6 n& o a2 R4 L2 v9 e( u
application and be as specific as possible about your promotion methods. Usually some time after, R5 Y' P+ W! x: j, |; Q( U
receiving your application, the company will call to interview you. The phone interview is a critical: a3 B! H! E( d: x4 r4 F+ \+ F
part of the application process, and most networks will deny your application outright if they can't get: ]% [5 G) A3 `) u
you on the phone.
4 K1 ]& s8 l" t# |Often, the person who does your phone interview will actually become your affiliate manager after
4 l9 I; R" a$ U8 N) iyou get accepted, so it's a good time to put your best food forward.
2 z ]4 `! H1 {4 T& U wYou might not relish at the idea of someone grilling you about your internet marketing methods over, a6 u% U- K; _5 t
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 W% _+ ]7 N- ?. W5 U( C* u) {What methods do you use to market offers?
! w+ N- N) ?' p- tDo you already have a website you will be using?3 f* i4 X: c) H3 j) m y5 Z
How much is your advertising budget?6 p* i0 J. U3 {3 F5 S
What other networks are you a member of?0 Y; N0 p- @' O; \( z8 w
Who are your affiliate managers at these networks?
5 g: o8 B' K# W8 ~7 J7 `Do you use social media (Facebook, twitter, etc.) to market offers?
; W4 F7 _6 M5 o% k" ^/ \How much traffic can you drive?! X% ^' J; j2 a; m: r' O5 [
Do you have a personal recommendation from anyone who is already a member?* a( n# h8 M- V! L9 h: F: R
Once you provide satisfactory answers to these questions, the network will approve or deny your
' E- z' ^0 Z6 z, G# rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 x( L7 }8 Q. }6 B$ I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate" C! O, `" s! A9 B
for the network can be helpful.
0 q2 a& [, d I% N2 LTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, J2 _4 f* G7 ~. }% ]) C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) G* g4 Z0 E' b8 Q @, Y3 m* W4 N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 J5 w% {' f* U/ D; X) L6 Speople can open a lot of doors as far as networks are concerned.7 B/ [) w5 s& N: [+ R
After You Join a CPA Network: e: u: p. I2 X) F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: b2 S" C3 c n( A% c$ d
and make an attempt to get to know them a little bit.2 I1 z2 m | E3 J) `
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 F: j, X- [2 u. p9 r& [/ E& p" n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ C. @" d. t; ]. S/ y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, S1 ~) z$ r8 ? J- O. n4 Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# p( S" `8 g- l7 U7 Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 A i5 o) S/ Cemail., ]+ |" F @0 T' i$ L2 y. ~4 d
For more helpful info about dealing with affiliate managers, check out:: r* {( B1 o; W! \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/- l5 s6 V. k% ~' e
http://www.mrgreen.am/affiliate- ... iate-managers-want/
+ i/ R O/ ]# u f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 R! ]& u7 X6 b, X/ D/ h) QSet Up Web Hosting
7 T" K% K3 S! F5 X) S: tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 \5 m7 a. M$ @; o$ Y8 F
about internet hosting. In general, you get what you pay for with hosting. When you use a shared @4 S: Z8 P6 n( G/ m5 _6 K" u
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: }8 f) i: L) m8 @* ?. J7 L% p% l# uwhoever else is on the same server as you.
; }4 c% ]. P/ H3 `- O) V, eSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, `- r, H9 M9 m4 [ ~enough that the visitor can't close the window before your pop up is even shown. You have about 3) l5 [7 X5 q$ n" j6 f5 I
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: t/ m1 e9 |. k3 w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 x# E! _5 U1 K# N- m+ C9 whouse full of roommates (hosting customers).) |8 ]: L- H, D C5 `% P
In shared hosting, this is like having roommates where everyone has no specific designated area inside- Z3 g5 E" c: @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' \3 L8 ^) u2 l: g6 Zfit.
& |! W' @9 t! c4 c1 w' I+ X8 ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- h2 u" b [1 ^ j: b. z4 ~# mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 A7 z. k) ^% l( m& H0 {
their food. Everyone else's food in the house has less space to take advantage of.
6 G, t, d5 E) `' dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For# O: m' x+ |3 v$ m( {' ?' a
any type of hosting this is a bad thing, and especially while running PPV traffic.
" j' ]! w4 u( ]: t$ W; B+ q# T& NIn the case of a virtual private server (VPS), everyone in the house has their own designated space% X* e' p1 p/ |, }: e
inside the fridge to put their food, and other roommates can't come into that space. The server is
% x: x( B0 l) I. l+ o3 u5 c6 @partitioned, so that each customer can only use a specific amount of resources at any given time.
: \/ D+ y2 e8 q4 w5 u$ g1 R1 zA dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 o- T H5 V# F1 C! d S3 P- T( E( U7 Gbelong to you and no one else can use up those resources. This makes it possible to serve much more
4 Z# _& Y# u; }- P3 X" Rtraffic, faster.
* f( w) x/ l, k9 X* N& QAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, l5 }+ O* s, L4 F) K1 ~' HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 ]) x2 P7 F& `1 o- P" x, }: g
here:4 h: J. u5 Z& {$ k, K0 X) I$ a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* I4 W3 M3 C# i2 c1 P: AVPS&highlight=hosting
9 [! |# z; ^9 F6 O BDedicated-Hosting-vs Shared-Hosting0 C9 T: X6 `" P6 O' [& |; S& ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! a/ _# ?# Y6 {% z7 cHosting...Your-thoughts; R! r) g- \7 {; d' \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 P) y* k2 S& |; O
Hosting Providers for PPV1 k$ I! J; X; y+ d# ?& O
Beyond Hosting4 @1 p4 O' o/ S) [: c
http://beyondhosting.net/
& z2 {- I' a1 c# U# jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- L1 D9 x) {' J, ]6 b3 P6 `+ ?% L
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 S& e- I4 X( u: ?! h" \* }
direct linking with PPV. Also, these guys provide great support.
( x% J% V1 p: j3 Z6 z9 O4 uProsper202 Optimized Hosting
/ k6 x' G D* _# _8 I! t7 ?http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& }7 S+ ]+ Q, {" G6 w* A& ACPVLab Optimized Hosting3 [7 J/ R& C, C& c: L
http://beyondhosting.net/CPVLab-Hosting/
. x, i" E2 Y3 D! a4 q5 F9 R! XDomain Names for PPV
8 F2 X' U, j; j s, a# |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' t- `/ r' p9 v/ fwhere you're going to host your tracking software and your landing pages if you decide to make them.% l O: ^5 L z' P l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, X& Y- s5 w1 C: W/ R0 g4 z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- M9 C% q% _: m+ |8 i7 \8 T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 D% l2 }3 l9 a9 m+ eterm or build a whole website.1 {4 M& Q2 s8 u
After you buy hosting, a domain and get those all attached to each other, the next step is to install8 O5 a4 n2 V7 y; z
tracking software on your domain. This is really important, because it is necessary to track your
" T# D5 P$ _( m# y& j- Lconversions down to keyword level so that you can optimize your campaigns. Without proper
. G4 t) m4 d# W, Atracking, it is impossible to know what is working and what isn't.( Y3 b. E8 I- T/ @# h9 z5 ^" m$ t
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& C( J" y* ?5 r) O0 q# ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" I# w( M- S0 I" YProsper202: F* j; _- V( k# l+ W! y: Z9 d
http://prosper.tracking202.com/apps/4 X) `* O5 y7 c0 e( G
CPV Lab" U, t4 ?* \) E- t7 y7 k6 v
http://cpvlab.com/: i* F6 X& [4 V1 [' y# `
CPVLab Help Videos1 B. u, _& U" H/ G) `2 _. B3 B
http://ppvlab.com/oweiw/oiurw/vdm.htm
: G/ j) D& C! p8 A3 ^; LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 k' A [6 _" j/ ?industry standard.
6 d' v# [( R9 q1 q. H/ G M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& N" l5 E; M$ b" E, X8 P
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) W" L/ t1 J2 q3 S0 bgood support if you have problems with your installation.
1 l* @2 E, M7 w+ r% ~Tracking 202
" a8 J. ^) h8 W) N8 z3 l; ]5 CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! v( ~/ m! ?/ \ h5 u
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 i2 N! W6 W+ g* l! k# I* J
area.
; e/ f: O; W) bIf you choose this option, keep in mind that your tracking software, one of the most important parts of6 x+ c# o5 t/ l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 X: V- K' U- E9 p$ H
interface, and their hosting.
# C# S3 A6 ]8 N' t! m& C) rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords2 V0 \; r U. L4 t6 q! H
and targets which you are bidding on. Leaving this up to chance in order to save money could+ c+ c- `: H" i4 Y9 v6 ~
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
Q" |! p5 E9 @7 ^were using.
+ Z3 O) f" U' Y; R' hChoose An Offer( j0 U! ^) t. c9 a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* d2 l0 y# A7 H2 w9 l/ ?Lesson on Offer Selection! k' C5 R0 K; E. D& B% g8 ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, U; a& I* X$ Y( A
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ z" w6 h1 Q" t" w0 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- |, w' v$ M2 O" i& Y8 _" m+ cLeadImpact as the traffic source.
. a% E0 X( s6 R5 ONow the best way to learn how to put all of this together is to just get started. For some variation in
0 U- c% }2 W, pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& M! U/ R. }; u( Q) a. J& D4 ~
campaign.
{1 S ]8 I3 G+ P4 I4 mWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; ] v9 \5 E& t5 K) Npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 K. O3 |/ m) G$ l, S
that all traffic is accepted.- p$ G5 M! o% D, s* @7 K/ J* s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ n" Z1 V6 q% m9 s- n, Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 H* I9 |( t* [ W3 Nget creatives like banners or images specifically for the offer. D% H" Z7 S4 \! J, i1 G/ O6 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& n6 }1 }; ]( fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 K) w& |! |7 X/ {0 U( k! y5 |track my keywords. Without doing this, it isn't possible to see what's converting.
- M4 C1 {2 l' x: h5 e& |* TIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ i% {' J0 ~; E5 c9 W6 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) u' V& }2 F# o/ |$ O1 V7 jIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 g1 ~" S. k/ a* v4 H/ a4 R- Obottom of the page:! a! _6 {% v4 S; H' S" p. A% l; X6 H
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ }9 f' v+ S* W+ R5 V- w3 d
Click on the offer → pixels → Add a new pixel and this comes up:) u+ {1 j1 I, |! T f
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL }) Y2 V( [. ?$ u$ ~
from your software into the box that says 'Enter URL of image to load'.
5 o6 K& w8 _8 g$ `5 K4 ?6 GOnce you do this, it should look like this:
+ K- n2 e2 n. H9 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ M( e6 u9 V( f: F/ Q' ?9 EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 ~% A- G- T- I# t) H* i8 UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
W% {% L6 N0 V4 s5 d8 lProsper or CPVLab.# g" [' C& R, {& n: O J9 D
* Z/ d: C7 W0 _) A |
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发表于 2012-12-27 18:47:17
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