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PPV GUIDE [PPV新手入门][28页]9 X, t1 w: E3 A/ |+ |. ?' l+ l; W
详细的请下载电子书！2 Y- T9 h- q/ j! {. L9 [ t
9 O' f- R+ }6 m K d$ I/ w
& K @) M# U1 ?$ Z5 i/ eNewbie Guide
, G) w `* n4 I* D" K/ `: BPPVPlaybook.com% C( ?3 D' H5 ?5 @$ m& m2 a
Tracy Shaffer2 z& z9 O% n/ u% U4 b
David Ford
& c3 ~5 z1 L) @) ~+ i: l- H5 O O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 Q& Y% a% e) e2 E1 T0 M
Getting Your Mind Right to Start Affiliate Marketing
7 u& @) M }$ SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, d- z# F( J$ h. g
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 R0 m2 `( j5 F( L" v5 l1 j S' U
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( f/ q9 x! c# g9 r- K- x
with any success, these claims are laughable and far from the truth.
+ u3 D* P4 n9 z. L3 w% WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 N5 r6 c; o1 }- G) c+ t
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 X/ z; G$ ^1 z6 `: z
the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 y/ V7 \* n) `9 n9 C) c$ ?4 o Toverhead.1 c) G# k# z) S7 J- L
The winners in this business are the ones with persistence when nothing works, who know there's
' _% ?2 U- S" h) F% b+ f/ {plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; x! Z* J: u3 u! P+ q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can& |0 e8 [" W# ]0 m5 D: p/ r! n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." T- y2 M4 X% X5 {5 |
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ |- M" t6 J k. }9 Jlearning experience available to anyone with a few hundred bucks and the ability to open an- q( Q8 Y' G( m ^5 ~
advertising account.) W) K. G: n5 w3 j5 u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 Z h5 d3 d0 _# D& uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 Y; ?$ r1 O3 {' }5 e. p; } Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 b, n) D. D. @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) K( c# m. T: b6 \( ]; ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. n9 [; D0 P. e& `2 F* v
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 k' j* X w+ m3 S, L5 Q/ J E$ U
started building.
, a/ x0 p) i# H- SThings you need to get started:
6 r8 N5 N: T5 J7 j( M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 _9 V" {0 B( G, V3 ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. \7 k0 s3 Q2 M5 a8 y0 I/ s% m7 p' V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 X6 I# D0 `0 |' o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) ~7 L5 z- B1 C/ R5 ~1 Y: T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 |# Z! V0 s, Z( F1 [
with PPV.
, D5 q f/ }+ y/ Y/ j- oBasic Getting Started Definitions9 r7 e! L( F/ [# [2 O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 X2 ]& O* |# @3 b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 [$ l" Z$ I G) L, r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ b' d1 I: l' B6 P8 N! J( ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
S+ e( W* `7 U" wCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
@; p% Q+ E4 b; Freceives a commission on that product. An example would be the Amazon.com Associates program,
3 k+ v6 t# c: C9 H" x; S& tComission Junction or Clickbank.
$ i7 `2 J6 R. eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 G* A3 V9 K0 y1 T. Z+ Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: U( p# h% C ^6 X J. U8 _8 R% Sbuying a product. An example would be Ads4Dough or Neverblue.* L# u% @/ }/ k B) [9 T* P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 p! ^3 O9 a. eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 `4 n( a t6 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# x! r! z: X* C( y; H
right from the start can really help you.
( c; J! [2 L! J; n$ @+ \1 X NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 {! o% R/ r0 @5 S4 g. b5 Z7 A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
Y9 N4 D0 w) }* V9 Bview, starting anywhere from .01 or .015.: m; Z( v) z7 K" U i2 r% _
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ ^9 h7 ~8 A# D q6 @; w$ }- Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 R$ J# j: [7 J, o6 QMediaTraffic, and AdOn Network.: l% b& q! Q9 i) e7 t/ W
Don't popups get blocked by pop blocker software?
) d3 g7 m& T3 z$ ENo. Popups are served in a new browser window as if the visitor had opened the new window
/ K: J$ S1 J2 F1 f, i) [4 N2 Hthemselves.
) `$ w. e0 U3 v& lHow many popups get served to the visitor?6 p* o5 k ~9 {
The number of popups served varies depending on the PPV network. Some pop more frequently3 e: ~4 v) Q' E
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( C! }4 A" v( V5 `5 ~
serving this kind of advertising, so they have to toe the line between keeping their software
6 ?8 V- i7 `3 B$ I& \downloaded and still making a profit.
( o& t; g% C) ^0 x8 J9 K6 @Isn't this type of software bad? Why would anyone keep it on their computer?
3 j0 r& B, Z2 ^. E9 z* ~- uNo, this type of software doesn't harm the user's computer.% _3 P. Q) t. D _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! F: j1 ] {! j v/ M1 T3 a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 s" ?- `$ X6 M, k9 g5 I4 m6 H8 W+ b
that they can continue to have access to the incentive.
4 x3 _2 g& v' Q0 R) G/ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, r% _7 G6 P1 V( |; wHow to Get Accepted into a CPA Network1 Q6 F) k' ^6 H& O0 Z, D; t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& g8 T: L! w2 c+ m2 T9 b3 xto start looking for networks is Offervault which lists offers and lets you compare payouts across
Y5 d- s" d8 Q& f- L) ndifferent networks.. A$ F4 T! w! P4 ?4 }. ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ F/ g: m, H) n; a8 |9 Wapplication and be as specific as possible about your promotion methods. Usually some time after( ^ S Y% j/ @$ ?% T! Y |
receiving your application, the company will call to interview you. The phone interview is a critical, B l& w7 k! Z+ i, V" ?! I$ q
part of the application process, and most networks will deny your application outright if they can't get* u W8 k& w2 ]$ G" C6 }
you on the phone.
1 D7 `+ f' u8 U6 ~, Y! gOften, the person who does your phone interview will actually become your affiliate manager after
! h: T$ Q3 d/ N+ b6 ]1 myou get accepted, so it's a good time to put your best food forward.' c4 f( ^# _# ]0 q
You might not relish at the idea of someone grilling you about your internet marketing methods over
! ]+ k+ b6 Y. B. _2 N U6 Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 A8 H `8 J. T: g$ H) a! R
What methods do you use to market offers?- O) w! } T8 m: W# A7 b* L/ o
Do you already have a website you will be using?
! P1 Z$ b, _6 M W# j/ s8 sHow much is your advertising budget?' F: O4 R4 I; k- u
What other networks are you a member of?3 h1 }0 I9 `6 Y1 m+ l$ x
Who are your affiliate managers at these networks?
$ @/ Z) E+ ?% j5 H- {4 }( ZDo you use social media (Facebook, twitter, etc.) to market offers? @! H8 o6 x' }$ A
How much traffic can you drive?
% F# H, s [8 b/ E( L1 ^2 V; MDo you have a personal recommendation from anyone who is already a member?$ L( P9 a# ?- C) o( a
Once you provide satisfactory answers to these questions, the network will approve or deny your/ V3 y3 v. l2 x
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 k: E# \' g! i( {$ E T5 [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% _2 s8 b! ~$ k' j: T9 B3 ?$ Xfor the network can be helpful., t1 i4 e7 _, Y. ^0 L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! [& v8 q9 Q$ Y a* K' h: F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 { U) h# ^3 R$ K; ^! z( V
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' n0 D+ D" e# c- Y+ [, Jpeople can open a lot of doors as far as networks are concerned.7 y7 e2 J: w% G4 m) q
After You Join a CPA Network* i" k6 @3 O$ m
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ m g9 F. S" H8 V+ P! o5 cand make an attempt to get to know them a little bit.
z) M, C U9 VFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 b) \' g4 a, ?( U$ o$ c. n0 Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& B4 o$ k& T/ p) G4 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 u2 j% o* S% L V! N. s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- x9 Q9 c% n, |' Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% v: f8 S" a+ {' v( vemail.
8 ~, \# x, y& w5 _For more helpful info about dealing with affiliate managers, check out:
/ C* e' {/ Z- T, Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. V r" U, D2 V3 p8 R: M1 Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 n' R/ G' V* G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
W* M; J1 t+ w. A3 n- CSet Up Web Hosting' f0 U# `8 a7 I! ]5 j0 R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! g8 o+ y" m8 n1 P& Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
# }0 s8 f) z1 O6 Bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 c. ] W* A$ X- M
whoever else is on the same server as you.7 K0 c/ M1 _% U; G- H) u4 V h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( D4 a/ ~# K5 w2 b4 P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 f9 `0 z/ R) R: ?seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. z. k; S/ b! u$ [1 V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, A* A# z" @1 a4 Z6 i
house full of roommates (hosting customers).
/ q0 h) T6 E& ]In shared hosting, this is like having roommates where everyone has no specific designated area inside, d( g# e3 b/ f4 B6 I8 p& H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will7 V2 J# S" q9 c5 c$ J
fit.
. x, }% [3 Y5 m1 @" z% }$ e$ SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than) W& B* p: n9 D, {
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 M" E4 O. Y: } qtheir food. Everyone else's food in the house has less space to take advantage of.+ L* K4 E( u$ N1 c& g
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! q' i" p: W! S5 R" N: h
any type of hosting this is a bad thing, and especially while running PPV traffic.9 V; j8 p# g) a1 z6 P/ `
In the case of a virtual private server (VPS), everyone in the house has their own designated space, J/ ~* u4 _: Q; @, z" j4 j
inside the fridge to put their food, and other roommates can't come into that space. The server is
( d, p5 U+ }3 j) U9 i1 qpartitioned, so that each customer can only use a specific amount of resources at any given time., _8 J. M$ A- D5 H
A dedicated server would be like having the whole fridge to yourself. All of the server's resources `3 y. v" c5 ?+ n0 z
belong to you and no one else can use up those resources. This makes it possible to serve much more! t9 n( Z# ^2 c* @+ u
traffic, faster.$ i( V, V: H; V3 t8 Z' N; X+ j j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., P% G) w% ]* j8 u Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 D5 I$ C) M6 L7 a* l( vhere:( s0 O5 d1 s8 ?0 V1 M( V
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& i6 U1 {* @5 _( P2 V8 i* bVPS&highlight=hosting
- U8 A- R; B3 a6 \ c: a# ]Dedicated-Hosting-vs Shared-Hosting! _" \5 E- @2 @8 r5 H0 Z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- K, k; Q' j5 X0 |Hosting...Your-thoughts
' }0 N A( ^3 Q2 E9 M) I4 G6 y+ y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' s* G1 f) Y+ q0 F0 N. K; _" s' s8 `Hosting Providers for PPV
8 B- Z: _5 i7 a/ j' q9 o9 i7 fBeyond Hosting
" I K5 f/ @0 @/ Hhttp://beyondhosting.net/
6 s' ?) t" I9 e/ h6 eWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 t! N: |) ?5 Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% ^* C2 p* y6 s! J! b
direct linking with PPV. Also, these guys provide great support.8 G) j& S5 ?2 L* @" c: P& w( g0 }
Prosper202 Optimized Hosting
5 X) F* [$ j8 `9 }8 k q/ A+ \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" U! A- [& G' F5 WCPVLab Optimized Hosting
- v' b/ J* I) U. R6 @7 f! m4 Rhttp://beyondhosting.net/CPVLab-Hosting/
: X, f u; {8 v8 H" cDomain Names for PPV
8 i8 R# i; F" O: A8 MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 B( C& ~+ A! Y; ` H$ M2 Qwhere you're going to host your tracking software and your landing pages if you decide to make them.
* u0 L' `' W; [) x7 gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 W S- m8 T! T- \- K% y8 m! i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ G5 N$ _/ ?9 j% x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 `5 y( r! H& m) sterm or build a whole website.3 D Y8 w. i: Q: c7 h
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 T3 G" l I1 e8 T7 }( e/ e. dtracking software on your domain. This is really important, because it is necessary to track your
- y+ `! g% a& V, b5 O, d% t$ o, uconversions down to keyword level so that you can optimize your campaigns. Without proper- C5 ?- t4 e4 V& o$ y
tracking, it is impossible to know what is working and what isn't.1 c6 t. g3 u+ x# L) h- m( Z! O8 i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, f# Z& `+ j" S9 j1 ?8 D3 F6 Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. J6 r/ X# h9 |! G) [
Prosper202
' X" t% `( k7 `! D: x8 whttp://prosper.tracking202.com/apps/ m3 j4 u4 U& `7 N, S$ E0 p `
CPV Lab
: @2 N" i5 }& C ?/ Zhttp://cpvlab.com/
+ d( t# A6 i+ @7 k8 ACPVLab Help Videos
+ z" Y- ^: }0 x) g5 Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
1 }$ ~* w h+ S b( A" UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ I( _! m7 |8 R( \2 W1 \+ Jindustry standard.) y( W; F& W0 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( J2 g9 D k& g8 g4 p
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! `3 ~ p/ n3 u: Y
good support if you have problems with your installation.
! ~# I+ ]5 d W6 @$ O/ WTracking 202$ f! A g3 G' y6 s$ _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& g0 x% u4 I {0 Xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 ]& `) ]* B. |9 w5 I# N9 ?9 q$ N
area.
6 W4 h4 Q9 y$ }If you choose this option, keep in mind that your tracking software, one of the most important parts of+ ~9 S c P! B) V& d; ]$ _
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 c. v4 o9 m5 i- J' |( tinterface, and their hosting.
$ P5 p' g% [4 b. I+ l. }0 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, j1 t8 _; L+ ?9 ?3 P
and targets which you are bidding on. Leaving this up to chance in order to save money could% q# [& x1 S8 q( T+ V
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 B# P" {+ s# \7 N% j4 Y0 G
were using.
+ q# I4 o$ v) j. X8 IChoose An Offer; z. g2 n7 m% ], T! c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 t& R$ D2 p) l$ O5 c/ YLesson on Offer Selection* W: @! s6 T S" Q! G
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, ~2 w* @- k, p7 e' D* ]3 Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! D2 i& R1 o) iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" _ s" ^, C- D6 O5 ] f
LeadImpact as the traffic source.2 B s; R6 b2 J; `
Now the best way to learn how to put all of this together is to just get started. For some variation in
: M5 c* L; D, x. @) J' I4 o _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 ~0 @7 K S: `- X9 i8 n$ k, M
campaign.
* X; C( H0 a \& q( EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: I$ D; ?# A7 @' Rpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 ?0 n; R7 ]$ n0 V9 s* \that all traffic is accepted.
" c" J% Z7 ?3 _- IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 L" G* _( Q& w" J+ _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; A' \- @! H/ X: t* x4 bget creatives like banners or images specifically for the offer.) k2 |$ F! a! \, T% B9 ~ Y, ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, Z7 u8 y/ i4 @7 Z: h0 L6 hBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& e# c" a0 t+ H7 }track my keywords. Without doing this, it isn't possible to see what's converting.- I/ ]! Z' [. P) S4 Z8 C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 |( Y1 \3 z* f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( A% t4 q9 N' @# b( `1 X1 I
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 e8 l0 ]3 a3 g: vbottom of the page:3 n4 T" P; K9 W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! }( t$ |: |. c
Click on the offer → pixels → Add a new pixel and this comes up:
+ V. S9 l* d/ D1 q* i( `Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 n) j' \: {4 T
from your software into the box that says 'Enter URL of image to load'./ [$ E: f; y) B' E% c" m( o
Once you do this, it should look like this:
! y6 [* A; c i4 R' J& a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& Z; J6 ~. q. a
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 O( P( r/ a- m1 A, X+ ]Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 H; }5 o Y G. B5 d, U c1 | y
Prosper or CPVLab.
" a8 q! g0 R9 O& N( u( ]
) R6 J+ E6 @7 P- {& \- V% w; W. W |
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