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PPV GUIDE [PPV新手入门][28页] n/ \( D0 ]% e4 g$ }4 w5 Z
详细的请下载电子书！% P. U7 u( [* ?2 M! `- ~ D
; j5 \, S' Q$ b! Y% F. e$ `% s: O9 W
, Y! R" l1 |/ o/ \Newbie Guide- s: C! h) i, S' O& v
PPVPlaybook.com: W q- p: @' W9 j# I
Tracy Shaffer/ Z3 A$ R' c/ g1 n
David Ford
1 G3 j+ k1 K: q5 o, o+ X B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ H" ~) g9 T1 [, `7 h( IGetting Your Mind Right to Start Affiliate Marketing
1 X3 x- ^9 K3 p. H9 ~# DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( F; k1 j3 B/ L( @
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ U) ?$ g9 {8 ~. G
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" Y8 f7 x( p x* k: R2 }1 X
with any success, these claims are laughable and far from the truth.
7 C% M. _: I+ i$ m# T$ bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 @" k, [' M5 u% U
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' P5 Q1 \" ^9 i2 }8 rthe ability for a marketer to be a one person shop and make an incredible amount of money with low
6 f! u h2 S. o, V- P/ voverhead.8 D$ {! n- o; c0 ^5 T% v
The winners in this business are the ones with persistence when nothing works, who know there's
0 l. D2 J& x( Q, t) o; H" s* b9 K4 mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! {' V9 l3 T+ C- Q Z8 Y2 gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& Q1 L2 ~- E2 j1 V- U( J/ L5 L% e" `stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, w0 e+ p3 t" I- n2 C+ GMost of these things happen suddenly and without warning, and they all contribute to the amazing
5 J5 P5 \5 C# @0 W" U& `1 d2 glearning experience available to anyone with a few hundred bucks and the ability to open an6 N2 u0 C: x8 o. M) d. u. U, \
advertising account.
1 f3 l# n! s1 h; s4 b/ _, e' yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
4 ]# p! _' L% h) [( r! }9 _where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- v$ b9 O; `0 _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. u9 m, }9 }/ x- Qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 h0 b; V3 o0 {- |: |$ W
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ h3 m7 q; D& s( c/ N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, U. N0 C# N) d- bstarted building.
5 n: A k$ q: W/ eThings you need to get started:& g6 x4 e! Z. ~3 i/ A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), z$ N: O* N3 }5 F7 n i
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; F! _* f% z5 n) [ m, f# T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ k ~$ y! y; Q8 y j7 f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ Z" b" D/ u+ x7 h g8 zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 U1 Z! J* Y6 B5 E' G" ^with PPV.
6 x! T- N2 U: j2 s9 [: n3 `# LBasic Getting Started Definitions$ \* z# i! T0 h! H6 N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# I8 D8 h- ^0 |3 B4 r t' }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 T! s" t$ q& |, b- O5 i8 L: M7 Y6 N2 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 H" l5 |) D- J7 g+ z! E- p3 Jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 f. H7 l6 K4 j! x' g9 P; V) ACost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 }* X" S! w' B2 x ~2 @% |6 |
receives a commission on that product. An example would be the Amazon.com Associates program,5 _0 m6 Q3 s' ?
Comission Junction or Clickbank.6 Q. \( M5 X) V% s% u" X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 i: j. Q: D$ ]+ o2 P' H) ]& z
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ u' y& C8 ], ?# l: U8 b
buying a product. An example would be Ads4Dough or Neverblue.
3 F: U3 x5 I4 X( L8 W3 FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* ^0 W p$ d1 z
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 a8 j( d( e- h5 t. H7 O+ G( Y- `* U7 l6 {related to an affiliate's account at the network. Having a good relationship with your affiliate manager! m# A! E5 C g
right from the start can really help you.6 Q; J9 r# b7 d5 M/ h2 ~
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 w. l8 G( O1 A0 g" @% _; A1 |$ Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 @( i( M- a3 O& c& V
view, starting anywhere from .01 or .015." U% R4 y5 z7 e7 ?3 I3 I5 g: D" k
In order to use this type of internet traffic, the affiliate can sign up with a number of different: [# s' [+ o0 v1 l0 o3 t1 X2 d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: N t# E( ~ B# B. q6 C( K9 MMediaTraffic, and AdOn Network.
+ P9 h! {+ Q2 S. j% ODon't popups get blocked by pop blocker software?& c9 w% e3 G& h5 Q& ?/ f
No. Popups are served in a new browser window as if the visitor had opened the new window
9 G& @2 e5 a# n4 N( Rthemselves.) U' d3 j V. k+ u; G
How many popups get served to the visitor?
% v9 a7 H- ~* W) C$ n/ U6 xThe number of popups served varies depending on the PPV network. Some pop more frequently' [ X/ l/ w3 U4 i( X, q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 L: x& P' y- Y& |4 N J
serving this kind of advertising, so they have to toe the line between keeping their software
9 B, f3 k2 `3 i0 Gdownloaded and still making a profit.
0 Z* c$ _$ V: M9 b4 M j0 j) sIsn't this type of software bad? Why would anyone keep it on their computer?
. i* V" s, B( t% \9 M. CNo, this type of software doesn't harm the user's computer.
' j" s4 \+ S; \9 jCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 ?8 ]+ t$ u1 ?' c' h) O: e/ P- g0 ?4 }toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" o2 s! j: _. i2 ~2 O$ Kthat they can continue to have access to the incentive.
# e' s: p9 b$ D/ ?8 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 z: ?7 S! L* L f: z B7 QHow to Get Accepted into a CPA Network9 }, F0 A) e. o( h# S3 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 _4 [' F& `5 i- b- T6 lto start looking for networks is Offervault which lists offers and lets you compare payouts across
; k* F2 a4 H4 ^, Xdifferent networks.
* {% m- j. C T7 yOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; G" z- U' \$ ?0 r2 I( kapplication and be as specific as possible about your promotion methods. Usually some time after5 b& ~8 W& `2 G& ~. }
receiving your application, the company will call to interview you. The phone interview is a critical4 y! ?; E! F, R/ p; m( ]3 H3 r& d8 Z' y
part of the application process, and most networks will deny your application outright if they can't get! x& H+ W `6 M U+ h
you on the phone.
7 o2 {. C4 V+ [! f5 _' \8 yOften, the person who does your phone interview will actually become your affiliate manager after+ g, B: n& \# q, b
you get accepted, so it's a good time to put your best food forward.
" C' {& p2 J& A! o0 v- RYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 W6 {" h7 E" ^, @ j+ l" y, qthe phone, but trust me, this part is critical. Have answers in mind for the questions:+ A+ i4 c, S4 i
What methods do you use to market offers?9 W' Z& x. G d2 C
Do you already have a website you will be using?
* C u) c. n' H' S2 [How much is your advertising budget?5 k4 M* P2 i3 u# J# @
What other networks are you a member of?. T2 e& x" S9 h2 j
Who are your affiliate managers at these networks?
% J0 M j2 f! i& ~% h5 C) GDo you use social media (Facebook, twitter, etc.) to market offers?- k( U1 V5 H& r
How much traffic can you drive?$ ?4 l c. U1 L0 j( K- f; c& v8 f
Do you have a personal recommendation from anyone who is already a member?! j' a# D K/ s# U7 @
Once you provide satisfactory answers to these questions, the network will approve or deny your
! e3 g- i2 y" \8 D, ~+ qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
* n5 _' E& G2 t9 \persistent. Also, getting a personal recommendation from someone who is already an active affiliate* B5 l' J6 L7 _4 p) F( a5 L* o
for the network can be helpful.
/ E4 Q) n. I; E# R! vTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* y: [: Y3 ]$ t; E. \ X: kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 p. J0 T- T& v; _. |8 lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ P) b+ |, t0 D$ w4 ]% t" @- Speople can open a lot of doors as far as networks are concerned.; m/ {9 N6 z! d8 }5 T
After You Join a CPA Network- w) y! {! `( B! O8 R( l; u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: x, A% ?& r/ m( C# f1 Cand make an attempt to get to know them a little bit.
4 s6 h M' r0 ] l5 gFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! [" a8 H3 O2 O6 x; iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- f; E4 @1 [1 p ^; ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" V2 x# X! X4 l% N2 }larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ [+ g, S8 R# D6 f& [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 P- L0 X0 o! _ remail.( f4 Q- y$ ]& g1 V6 G1 s
For more helpful info about dealing with affiliate managers, check out:' x m( ~/ E3 T: U* P9 H5 [- }2 ^* I Z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 a5 B. J; |* @. X/ ?5 K/ [4 m
http://www.mrgreen.am/affiliate- ... iate-managers-want/
* m8 T+ J- h' A3 J' G+ J, E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* N& b6 c" @* ~0 J9 PSet Up Web Hosting
" O: p" }8 ?/ D! u" V4 P9 _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 S8 x! D, Q: b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- d8 c2 N" U1 f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 E$ c* B# h7 O& M( k3 I0 g/ z0 c
whoever else is on the same server as you.
* f8 m% L! p/ C) [7 d O* O1 cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' P) `9 G. r4 m* Q% o
enough that the visitor can't close the window before your pop up is even shown. You have about 3- B9 i$ w5 K) ^ R
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 e) l3 @/ {3 b% {' U8 x& H7 iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, S J# ]9 j' |/ V' b- q
house full of roommates (hosting customers).
- C: P- i6 O! n s/ HIn shared hosting, this is like having roommates where everyone has no specific designated area inside( ?* y( Y& i) q/ C1 R2 H1 J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. T$ l- x2 J/ T% @
fit.7 o) X% P1 c: z- O0 R" h: |7 ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ Z* \6 g; C9 q4 H0 ]1 Z" N5 Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate* s% Z4 r9 S2 z k7 E2 t+ B( I( {
their food. Everyone else's food in the house has less space to take advantage of.
& S- t! n2 \9 ]4 WIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 t N) M! z( G2 d- I8 k: Q) [
any type of hosting this is a bad thing, and especially while running PPV traffic." I! B- C3 i" g) p" [, h# ~
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 T1 w6 r6 v9 Z0 \7 l% r. x
inside the fridge to put their food, and other roommates can't come into that space. The server is% o3 p5 B% X. y) b6 d
partitioned, so that each customer can only use a specific amount of resources at any given time.3 S6 Q* g6 l/ }8 k' P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 S- M/ z5 A- d8 @ n$ [belong to you and no one else can use up those resources. This makes it possible to serve much more! r c1 ~- K- X; x
traffic, faster.
# K8 ^: L D. @8 w& z- GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." ?5 F; @/ n0 P; n
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, X% y3 x. w6 l! c n i* there:; N- k$ e* X- g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 x+ e: Y% ~: O; |VPS&highlight=hosting" w& S* b' c0 r# k' z
Dedicated-Hosting-vs Shared-Hosting, ^9 o* t: d. v) b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 u$ W& M8 M: D# w$ n( g0 \
Hosting...Your-thoughts
" w! _. W2 ^+ ~5 u2 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 C( p7 F7 S- a5 a) IHosting Providers for PPV5 V) _, M( Z# r# O% R2 R
Beyond Hosting* P5 x' C/ h6 {, V1 c
http://beyondhosting.net/% c3 m0 k5 b" p! f' t
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 a" N- B& S" o" greceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 F }6 s! N: v! _# A: m1 Wdirect linking with PPV. Also, these guys provide great support.
k! H3 C/ T8 E1 q1 Q7 HProsper202 Optimized Hosting
7 V( b- H6 I2 s' W+ o$ @0 Hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 B. i. Q1 H# k" hCPVLab Optimized Hosting
- [ t0 |3 [$ i, I6 g& Rhttp://beyondhosting.net/CPVLab-Hosting/* ~8 @5 L/ Q. K- y' D7 b4 F1 n" T
Domain Names for PPV; D: E; J- Z: R5 R ]. m. X
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- W9 n* E- [4 ^, A/ U$ Jwhere you're going to host your tracking software and your landing pages if you decide to make them.
) z& m1 o' }/ \- N" W, P# @ u0 TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 }6 @& i; W* D9 X7 S; n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; Y1 G: a2 x& P5 w0 }2 c.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ i: g ^$ l; i; q
term or build a whole website.
) o# F% Z: d4 z- oAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 o3 G. F. R$ ?9 z* h2 r. f: r" ^6 t
tracking software on your domain. This is really important, because it is necessary to track your
1 G& J: _% o; G" e% H0 }conversions down to keyword level so that you can optimize your campaigns. Without proper' K1 j- y% z0 M* B, \& w
tracking, it is impossible to know what is working and what isn't.( q4 I! y6 S. V' G( H2 b. N4 Q# [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ p$ k0 @8 c+ Y5 R# Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. A; r% I% _* r6 N% i
Prosper202
) X# r# E$ D3 yhttp://prosper.tracking202.com/apps/5 X7 d7 \% r9 |$ `0 v
CPV Lab: N8 R4 G3 k/ Z; {7 C; s
http://cpvlab.com/4 R w' h. w, V2 S7 d: D t
CPVLab Help Videos6 s0 X0 d; ?* N
http://ppvlab.com/oweiw/oiurw/vdm.htm4 g- ?0 `: u$ A8 j V7 `6 [6 M6 F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, V, R" i! Z+ F/ R6 cindustry standard.$ ^2 I; c, o) j+ d: A7 h; J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& \* G- S, w5 ?* C* Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' u- R7 g- |+ c1 m3 c2 Qgood support if you have problems with your installation.0 F9 f ?3 V. V4 _; \" W
Tracking 202
: e) ~3 O+ [& C$ K7 @! nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
J- P+ k) _: o x9 fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 I+ _) k% c) H1 yarea.; e' S, W8 T: }* C6 l7 O6 }
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 R H7 E2 \+ {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- n3 O7 x, I _; U* o1 ?% W
interface, and their hosting. K* v, J2 I1 r6 |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 l) d! ~: \: z) W' L/ gand targets which you are bidding on. Leaving this up to chance in order to save money could& g3 c$ s2 @- r$ F3 B s# N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- F2 p. U# s2 T; W( x
were using.
" s- [( f7 m5 i) F5 HChoose An Offer
! L3 q3 L5 Z: V4 \; x2 fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; D% ~ m2 ~! e; {, p Z- y0 ULesson on Offer Selection+ o* C% A3 w5 N" c; n2 X8 B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ i" q: B+ v DIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% e- O) C, D+ a3 @+ CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 d! B3 i( B- r& n6 y$ R
LeadImpact as the traffic source.+ |, `6 k; j& m9 y% `- A
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 C8 N! g7 }7 }$ q9 F( D; sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; M- @8 B) D+ L' K1 d1 w; Ncampaign.
8 ^5 ^) b0 L5 C( S4 `# jWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 H" s1 z V! \3 S K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 u" s* _5 R: p1 ]; K
that all traffic is accepted.
: m6 V& K- u! yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; P& y! r& Z: k5 o) n% DThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" o0 j' G; j3 T
get creatives like banners or images specifically for the offer.
$ O7 ?( D( V& }- v; |2 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ u& v9 H( Z2 P' h8 s7 {% uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# X ?/ Q9 l- {$ `' b
track my keywords. Without doing this, it isn't possible to see what's converting.
! g! b, B6 o( w. yIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* s- m( s( W8 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' K! S8 |7 l8 L' c: v# C3 iIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 F$ y' ~6 }4 x2 v6 T3 r
bottom of the page:
" [# R$ E5 Q9 h/ {+ p' E4 T; TNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 M' F& e; K# l! M; {Click on the offer → pixels → Add a new pixel and this comes up:
" f2 E0 x! M) F& _Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ G; `7 G: ?) M& Gfrom your software into the box that says 'Enter URL of image to load'.
& E6 r2 g* w" y) jOnce you do this, it should look like this:" H1 f6 ~$ J* W# F t+ p% i1 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 Q! y/ Q( ^4 S6 ^! p x! d4 J! |' AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 p% [, r) _/ f2 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ p( ~1 c6 K. {+ _( rProsper or CPVLab.- P0 e4 x @2 l1 Z: X$ {
. |' J, ?1 G" Z5 k% w; `' x2 B% h |
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