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PPV GUIDE [PPV新手入门][28页]' S7 [& p) z, U1 l
详细的请下载电子书！* @% ~7 [" c$ a$ P* w5 ]) ~; ~
4 m. O' q+ ^& I3 \0 \$ F
$ B; ]3 H4 ~3 y/ {1 O. ?' ?
Newbie Guide7 O9 ]2 V3 K8 ~ [2 ^0 w
PPVPlaybook.com
3 C8 x; r2 F, {Tracy Shaffer
! g( h5 N' }# P, XDavid Ford+ O+ {8 P" i) |+ T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# u0 R7 p$ ?' g3 ^. SGetting Your Mind Right to Start Affiliate Marketing
$ ~2 S" D2 A6 P/ q6 k7 D% Z6 LThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 [2 `$ q$ B9 i& h' v' b$ b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 ?5 i* R" z9 K. Z3 `, S* D: z) Pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 D0 p" D0 n0 U+ a: z1 Dwith any success, these claims are laughable and far from the truth.( E5 S) a6 L+ O1 R/ R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 m: x# d& X2 |+ U/ m5 p$ zflow management. The main benefits are the low barrier to entry compared to other businesses, and9 r3 _$ _% l- o8 r
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 ]# }: f& t6 T3 H! ~7 c( W, ~overhead." q g* D9 f" w r" b5 {# D# F
The winners in this business are the ones with persistence when nothing works, who know there's
7 \, V# y4 X) I: ?) Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; j1 N3 R2 r% {5 q" x
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 f$ H2 @# K$ e7 U A0 |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 A9 R1 }1 l- T, V+ _Most of these things happen suddenly and without warning, and they all contribute to the amazing; w* m: g( `3 n! L3 l
learning experience available to anyone with a few hundred bucks and the ability to open an; `8 m; C4 F) V* u3 z2 D
advertising account.% Y! z; ^- }; c4 f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; q6 L9 ^- ]) ^0 j) T- t" i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. c5 `( }1 p; U1 [ zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 n3 i" a A# B& `( u1 u6 b% G
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* }* {' ?* @2 [: v! ~2 C1 |With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 X8 B3 j0 X6 Z. Y# y. pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) _1 h; H+ P* R1 \7 Z
started building.2 F& ^7 l5 f7 {$ J: ]3 W
Things you need to get started:1 p4 Y! V. I2 j: W
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
w! C% C4 e/ E+ s: B y# h) d5 A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 I1 u2 |! F- O$ R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ P% h" y) E9 }% x4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& j5 v e& T. K; L" t' p6 r- IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic- @7 Y* I7 x. G8 x S
with PPV.& r( v2 z8 c7 f& x: c3 \
Basic Getting Started Definitions
# j4 A5 P6 H, n) ]8 r) {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ L4 r4 ^5 f2 R S* A j4 F
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% y- Y7 ?( `9 w1 D* j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( A: K4 c6 @) S% e9 ?9 ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 p: L: _6 W( j8 A. X0 j" _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- S |" z: S+ s% L, v: g' K
receives a commission on that product. An example would be the Amazon.com Associates program,
# U. Y! a' J4 Q( EComission Junction or Clickbank.
4 h* g' |- ^! q0 nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 h% z# b' ]6 M* kan action like filling out a form, submitting their email address, signing up for a service or sometimes
( T+ Q2 M. `% w) B+ ~buying a product. An example would be Ads4Dough or Neverblue.
! A$ }! g2 f$ B* _" R' t+ t& t' v& UAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 q0 @1 C8 D6 K- B/ S4 }* d! o! o
account, getting the affiliate approved for offers, bumping payouts and just about everything else# R( b# }- g1 m
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ b4 W4 \4 _8 q+ u
right from the start can really help you.
7 r$ P2 x! z; r2 NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 V+ X( U1 O& z# G1 s, Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per& D( m$ q/ w4 \
view, starting anywhere from .01 or .015.9 Z" ^: E& L) F/ h
In order to use this type of internet traffic, the affiliate can sign up with a number of different* ~- |! [" V- b, t! _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ P/ ^/ N! f+ k4 e
MediaTraffic, and AdOn Network.
6 q# N/ ~8 ^5 H# G7 T6 S% ]3 V. I iDon't popups get blocked by pop blocker software?
5 z2 p1 q9 q6 u( o( d# c: e) ZNo. Popups are served in a new browser window as if the visitor had opened the new window* b$ C/ @" n; b) e
themselves.
9 g$ o# ]. u6 wHow many popups get served to the visitor?& D. A, N- q. e: E9 |( t/ n8 q8 I
The number of popups served varies depending on the PPV network. Some pop more frequently V) T. W u: e9 F) h* y, P
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. @1 z& |& Z, o# h3 V9 L& Dserving this kind of advertising, so they have to toe the line between keeping their software! N( L( b9 \( x- O. a' O
downloaded and still making a profit.
9 ~# J" e" ]3 i2 P0 YIsn't this type of software bad? Why would anyone keep it on their computer?
6 z( F$ y/ w4 @4 CNo, this type of software doesn't harm the user's computer.
" P3 c$ E8 c: T( ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% x" q7 P8 k; J3 C# i& i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- V5 ^, m8 t- t( T$ qthat they can continue to have access to the incentive.
$ x3 R% M+ p% f6 I/ O/ r/ x$ i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* c* }8 q* X6 t% K
How to Get Accepted into a CPA Network
! d4 E2 {4 F/ ^% m: GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 K7 f. k) a2 n* W- e
to start looking for networks is Offervault which lists offers and lets you compare payouts across
Q3 H$ d7 R6 s1 J% v" Cdifferent networks.
2 ^, K" P& `0 X" k+ vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 r8 [0 m9 W- W2 K$ [5 Capplication and be as specific as possible about your promotion methods. Usually some time after/ _+ a! i$ o) z9 h# B; B
receiving your application, the company will call to interview you. The phone interview is a critical4 Y( Z" p, o: _" J
part of the application process, and most networks will deny your application outright if they can't get- o; t1 {% W2 T6 c
you on the phone.
0 \1 s4 l6 a4 x) ]/ v& C8 UOften, the person who does your phone interview will actually become your affiliate manager after" K% D# e: t. v7 m
you get accepted, so it's a good time to put your best food forward.9 I- l) d1 Q* |; m# Z
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ f, k2 c# B& u3 J, ethe phone, but trust me, this part is critical. Have answers in mind for the questions:( m& B L; Y5 Q4 K
What methods do you use to market offers?
' v% o: j% k% I/ yDo you already have a website you will be using?( r# T. ]& _2 ]& T% W* T3 a
How much is your advertising budget?
0 }1 C- P/ u: u" I2 \: j( I8 lWhat other networks are you a member of?
G1 h% I1 T. M: y: U2 FWho are your affiliate managers at these networks?
) u8 C" W2 Q8 h6 n- CDo you use social media (Facebook, twitter, etc.) to market offers?
* \3 x a0 C- N& L I. KHow much traffic can you drive?
+ J6 Q$ H, K: nDo you have a personal recommendation from anyone who is already a member?
8 d! B3 M8 N/ F' ROnce you provide satisfactory answers to these questions, the network will approve or deny your$ X, P$ d% ^; h3 Z+ _/ [
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 U2 L N+ z* b# v4 s1 X1 i- [ Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
: S* T3 U7 D$ ]for the network can be helpful.
1 W+ Y* C8 |% Q% LTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 y4 u& t+ z4 P/ V1 q0 r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( E6 q7 `! ~( z) Cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' `* }# m! j- v& ^+ tpeople can open a lot of doors as far as networks are concerned.& o" n) [8 j, U
After You Join a CPA Network
# ]/ o, h! P6 x, _/ R' WOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& u: S2 g1 [2 s& ~! \8 o
and make an attempt to get to know them a little bit.0 z6 y7 H; q4 v3 o& `0 L* N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
_# }8 ?% y4 u# }, s; Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- i) J8 T; S+ f# \8 `( z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( z7 e; v' ^9 H, |% g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; W8 d8 U! g- D( b( }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 t) o. L9 _4 m, {& E. @email.
/ N6 a7 ]8 ~1 L5 g. i: h/ q* xFor more helpful info about dealing with affiliate managers, check out:
1 B5 h4 s& t/ Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( W+ n7 D4 X3 t2 X8 o: Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want// b1 i2 v2 q- d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 K8 e; `+ {+ L+ u' D P
Set Up Web Hosting7 U" R8 l: Z2 }4 A4 W' f
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said a) J5 @: M+ x2 o! }3 ?( v5 t6 J9 o
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 J! c' e% {7 W! rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ s2 I% w$ o$ N& W5 e* R5 lwhoever else is on the same server as you.3 v3 {, o' h n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 c* S h$ U$ c" G8 q4 q
enough that the visitor can't close the window before your pop up is even shown. You have about 3 ~9 M6 n8 ` v/ P U! @# A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) E) e6 B9 W/ q. t1 i8 \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# [4 k/ E6 @% ?) i- R s) k, Ghouse full of roommates (hosting customers).
% q5 q+ P) E5 GIn shared hosting, this is like having roommates where everyone has no specific designated area inside% b+ ?* p8 K% h1 y, |# P" a* V- y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ B/ ]8 w/ }4 ~; z8 {9 S; }& Z
fit.
0 f6 U3 h k+ N2 G' a4 GSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
* ?+ W6 P- H8 rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
: O+ c2 q* n, [7 Qtheir food. Everyone else's food in the house has less space to take advantage of.
! D( }2 Y) g) d. m, m% A) X# AIf you have less server resources to take advantage of, your ability to serve popups will slow down. For6 m9 c) O Q' \( ^# K( j
any type of hosting this is a bad thing, and especially while running PPV traffic.. w+ _8 T6 ^7 T) l1 _3 D$ x
In the case of a virtual private server (VPS), everyone in the house has their own designated space E! |% X. O& K
inside the fridge to put their food, and other roommates can't come into that space. The server is
, v0 f! G4 H( G4 o9 l' V8 f/ r* {+ npartitioned, so that each customer can only use a specific amount of resources at any given time.% K: D$ @& |6 _% r$ p/ C& e+ Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources( [) @5 ~* u+ P) y; n
belong to you and no one else can use up those resources. This makes it possible to serve much more
2 O% h/ @! i. g. q8 E" @traffic, faster.
- o( H/ B7 ?4 ]8 K& uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 D" D& |+ J3 N7 g! A9 m% zAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' N0 K" H5 F) S7 S9 ?here:
% ~; I; X% ]: ~# h- p6 P* {http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 _1 E" |1 o' ~4 V
VPS&highlight=hosting O* s4 X9 ^. p# b
Dedicated-Hosting-vs Shared-Hosting
# A: K F) j! T% s% T2 e1 {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 k; x8 r+ X( e+ v, ]$ O
Hosting...Your-thoughts( i' b j( n0 m% y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) e( B& T! d, C# G# F2 d
Hosting Providers for PPV
" L5 p" g+ p2 Y5 A' Z$ D. |3 M% T) QBeyond Hosting
3 M% Z& d, d/ Z6 ?) V% R2 Ahttp://beyondhosting.net/1 {& d! H+ F/ Q5 l/ M0 ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 z6 m' P. u) y8 ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) W- u: o! Q( E8 V8 b! s& adirect linking with PPV. Also, these guys provide great support.
: p+ I( Y! k3 y9 ?& ~8 v7 ?( P, l9 lProsper202 Optimized Hosting4 D e. b7 l3 E& W" D
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ e5 P% g* J! l. L1 R: P
CPVLab Optimized Hosting. w+ {! W, K5 I
http://beyondhosting.net/CPVLab-Hosting/
" F2 X3 j# U, K. s9 e3 N9 [Domain Names for PPV( @+ {* T( N) ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# U" S+ ^1 h# J3 t" Dwhere you're going to host your tracking software and your landing pages if you decide to make them.
* d; S0 m4 ^( T0 tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 e; s$ _ R" e! W9 ~1 `bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" Q" [ H' L, r1 v' t. c' Z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 W+ t' J& l5 V( v- }* Oterm or build a whole website.
4 _" o- ?1 k1 }, F5 w% JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install& t* o( O/ | L
tracking software on your domain. This is really important, because it is necessary to track your1 M( B! |8 T& S& E2 S' f: y
conversions down to keyword level so that you can optimize your campaigns. Without proper
% }& a* s+ M5 u9 Rtracking, it is impossible to know what is working and what isn't.( ]$ ]/ k. a2 w! T) V# g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, M% w# X3 P5 [1 O: z: Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 L% t1 Z" J$ C0 q( l2 m9 f4 m( WProsper202
7 J: v {: @( A) _0 ohttp://prosper.tracking202.com/apps/
* M! t) o" {' c( dCPV Lab2 j! A. v1 h; o; S
http://cpvlab.com/
- E; V% q+ ~) N3 \8 h0 MCPVLab Help Videos
2 Y+ s. i" J: r, r" rhttp://ppvlab.com/oweiw/oiurw/vdm.htm; O3 D, I/ {5 _, x& D& j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" ]: f, \0 L. }0 T7 K
industry standard.
/ h+ O* n P: h* i1 N8 B9 K, Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 C' |" s' {7 J6 [4 a
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 g! a d" A0 p2 n9 L* L$ `
good support if you have problems with your installation., L" _' ~, h* u9 c e
Tracking 2028 O- I, |- R6 C5 \8 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% I2 f# ]' h' _8 X4 C2 L, W& B
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user L- w, `9 b. `3 K% a
area.% o% B1 A7 u* ~ [* e
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 p3 K0 h0 _: Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 c" Z5 A: {% C; t" Jinterface, and their hosting.; h- q* t8 M, x9 s6 ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& l6 m4 \7 |) e
and targets which you are bidding on. Leaving this up to chance in order to save money could+ V0 _" ]# e: t+ H
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" z! N9 X. R7 s) m0 Z. _7 J( b) _
were using.0 ?) w- k! ^( o$ g
Choose An Offer: R) F( g0 m8 c; x/ R
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 `; @/ A3 ^4 p: C8 _
Lesson on Offer Selection
+ H- `2 p# Y2 y3 whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers! h0 ~; @, ^3 R6 l& z. P! p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# K' ]% o) ] `" `: T; \+ rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ \& J0 E( \/ U) G: [LeadImpact as the traffic source.
4 @' q# n- |' S8 |, \2 cNow the best way to learn how to put all of this together is to just get started. For some variation in
6 X* F! Q# A5 U; F- w4 P# _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; t: z( g, P9 M
campaign.
8 {) S2 f8 D7 FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% ~8 K. j% }: _: Q. o6 z* H1 K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
Z- v9 y* y6 Zthat all traffic is accepted.
5 E+ s& @' V$ `% o6 F9 P" g' ^First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( @4 E4 O2 W+ P) t$ ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* ?4 y. t5 ]* Iget creatives like banners or images specifically for the offer.
, x/ s- E) U0 G5 y) z. T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
U2 T, W0 O0 uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 f$ e( M# ~( B& _4 V6 y& wtrack my keywords. Without doing this, it isn't possible to see what's converting.% q0 r( B. `3 }( K6 i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ U/ \' `( ~3 V" L3 i7 S1 x) q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
B1 Q ]6 s+ m7 P. SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% [; j3 }$ H @! J t. K3 kbottom of the page:
& S* O# i" d9 N/ Q% f) T$ UNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; b1 Y y: E, Y6 s: RClick on the offer → pixels → Add a new pixel and this comes up:1 n1 i: x* j2 K
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ d% d, ^1 D2 l a! D0 @2 _, O9 Nfrom your software into the box that says 'Enter URL of image to load'.; f/ u" E$ U& X# ~& R, m9 ^
Once you do this, it should look like this:4 d6 b ?! h4 n+ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 g3 P5 K% j: SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 @5 u; L. n, e. e4 B6 lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& b6 M: F3 j( S% v( W7 E6 T. G
Prosper or CPVLab.3 i: f8 U- l; ? u' f! R3 ~, X
! `% M$ ~9 G/ W' I& ~7 ?& g f- v
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发表于 2012-12-27 18:47:17
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