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PPV GUIDE [PPV新手入门][28页]
7 m( g- u: X; H* r详细的请下载电子书！
" ^) }' {3 R9 x' j( k$ c' T
8 C* s+ P Z2 b. }( f4 ]9 }) M v: X
Newbie Guide" @% N: I# N m3 g5 }: |+ ^' q
PPVPlaybook.com0 [$ h! u/ {" x) d
Tracy Shaffer2 P* w# J4 l5 L; X2 B1 G, ?8 ]
David Ford
. e+ e8 k8 b5 s1 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) L/ C3 ^% p& x1 @( SGetting Your Mind Right to Start Affiliate Marketing
* j2 I5 u" S H2 n. n- GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ a( |1 ]7 r1 ?1 I- a
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" q" b) W+ }3 G+ K7 p4 Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ h: L; L0 Y7 N. |
with any success, these claims are laughable and far from the truth.4 W$ e! R$ P, o1 p4 j4 s8 T$ J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; X K) J. A3 [$ g, cflow management. The main benefits are the low barrier to entry compared to other businesses, and! `' G+ P8 X/ u/ l
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ h X5 K5 z! U
overhead.' ?/ X1 U3 u' ?9 ~0 j$ X& l' S. M( V
The winners in this business are the ones with persistence when nothing works, who know there's
7 C8 R" e/ e) i! \5 c% A% r$ ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ P# Q' {! W& L+ P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can: j" X$ C; i# h
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
[0 D- Z! [+ M2 TMost of these things happen suddenly and without warning, and they all contribute to the amazing3 b4 |, b* b3 ]6 L/ n
learning experience available to anyone with a few hundred bucks and the ability to open an) ^3 }' h) S8 e! t7 C
advertising account.
8 e \% b- c! Y9 S) YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ u; L* }2 ^/ F# m: G) M/ U) Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 l, A6 q- U% z* C9 Bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: T$ O: S7 M2 H: k# [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! ^# K) e! d7 W- _9 g9 ]$ cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 A9 \& E. x" v7 ?8 S- s6 b! s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ r- ]( L4 E" P" |. D5 estarted building.
! [: K4 {3 o4 z fThings you need to get started:
, V, @% n+ X# G5 P0 @0 U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
g$ p4 e5 ^ X) p( V5 v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ z* y J8 L, Y m7 V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 H& g0 x6 m- R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ x1 V4 D4 W; D$ EThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
. K9 R; V' g, W# {with PPV.7 a$ {$ W2 B2 z9 e9 R
Basic Getting Started Definitions/ U7 A0 w1 O) ]4 t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- l* g" z% d# G/ Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: o: _% m/ m/ W0 Q+ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
t4 h, v8 b8 T q% Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# k; l8 i* [ B. [" nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( \8 U- G# c. E" q- T, O+ Mreceives a commission on that product. An example would be the Amazon.com Associates program,
* S: y$ C/ b9 J# m2 C/ v* e" Q$ AComission Junction or Clickbank.
. n1 _: W$ q6 j, P: q- ?8 q/ CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 A5 S4 J7 m g3 M! ~; E, L
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% N; k6 M+ D* ~/ _: j% w* cbuying a product. An example would be Ads4Dough or Neverblue.! b+ ] _, a7 e
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; N$ Y* A1 U7 s
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! x# H4 k. i1 H$ c% U' q# e4 r! Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 G3 O d$ z, j: z! q
right from the start can really help you.
" t, I4 p% b; U: V* o5 MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; |5 g7 m. g" G7 U) X$ T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: R$ B$ X* I/ \% p6 n6 E. X
view, starting anywhere from .01 or .015.4 N' W0 U# m0 `7 J9 C3 ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different- _' I8 `. N6 R' |; j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* v; ?' a# C$ a, n- KMediaTraffic, and AdOn Network.0 ], e7 q# l' q" ]% ]1 ]( O! v
Don't popups get blocked by pop blocker software?
0 [- Y6 U( D, x0 U$ cNo. Popups are served in a new browser window as if the visitor had opened the new window
( _; G0 C0 J* V( f3 Kthemselves.' S- i' F1 A$ b: i
How many popups get served to the visitor?& p/ ? h* z! N% u" j
The number of popups served varies depending on the PPV network. Some pop more frequently
V% P5 [: t1 J4 n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# M t2 e) W, e" v9 w1 i6 g
serving this kind of advertising, so they have to toe the line between keeping their software: y- u$ A9 g" Z" x% e3 n
downloaded and still making a profit.
$ e1 G D( f+ o4 z1 O7 M+ bIsn't this type of software bad? Why would anyone keep it on their computer?
+ w# K7 \- m1 Z [9 r& H; L$ L- G( uNo, this type of software doesn't harm the user's computer.
% j& H; k4 J! i6 P9 X3 SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," X" I( }- T7 @# I* {0 E
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% u: y& {1 E. \( P
that they can continue to have access to the incentive.
[& i! z9 b2 q! a | b8 I z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 e! t2 j. e: R" z
How to Get Accepted into a CPA Network
, R" s* f9 w9 R- N( U2 _% x' \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* Y. O8 W4 i0 f; }" x
to start looking for networks is Offervault which lists offers and lets you compare payouts across& J" g1 Q6 V3 A9 Z% C$ I2 k" G
different networks.
3 e. @3 v7 W1 X s4 z' d( XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 f. g- o: W! B. ]& d3 {7 a% Zapplication and be as specific as possible about your promotion methods. Usually some time after7 r3 o' u- l" |. d# L E, s
receiving your application, the company will call to interview you. The phone interview is a critical
5 ?$ \5 z& j/ R6 Fpart of the application process, and most networks will deny your application outright if they can't get
b+ o2 [% X: e# K( p6 j7 iyou on the phone.
5 Q$ G" Q. J8 V/ C( e# u5 ?! yOften, the person who does your phone interview will actually become your affiliate manager after
) [) m, Y- ~4 U& {0 ayou get accepted, so it's a good time to put your best food forward.
. ^1 ^/ t+ j- ]2 Z5 T2 V" H; m5 pYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 U. V/ G3 l0 `7 H2 uthe phone, but trust me, this part is critical. Have answers in mind for the questions:
! I. n9 b. P6 {What methods do you use to market offers?
1 F! k( d3 ?8 ]6 M8 d* `4 IDo you already have a website you will be using?
3 [- x( P; [! v3 b# w5 [How much is your advertising budget?
$ J1 w, j" ]+ W& P: l9 [What other networks are you a member of?
$ Q9 b# u! c. L8 TWho are your affiliate managers at these networks?
0 G. X# K) `8 s7 k& GDo you use social media (Facebook, twitter, etc.) to market offers?
! w' E( E+ V: Y1 WHow much traffic can you drive?
# b8 m- _6 k" \0 d' SDo you have a personal recommendation from anyone who is already a member?
& |' }* o9 w8 s1 J/ ^Once you provide satisfactory answers to these questions, the network will approve or deny your9 P1 O! w) O* t( N
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ M [. q1 j3 j' `* D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ }1 [& @( q+ X& S$ `$ f7 u; Cfor the network can be helpful.
3 @' t( ^' k" q# I! zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ t9 `$ k* }9 n1 `7 _& p# S& ^( XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 Q T7 ]) i7 C H+ d9 gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# p: Z A- G N; Wpeople can open a lot of doors as far as networks are concerned.: K$ M( c( g; A5 C4 f. y4 S
After You Join a CPA Network
8 D7 V$ {$ T& w; _! H% \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. t) J1 C2 y" y! T; {* O, Q
and make an attempt to get to know them a little bit.
* s% A7 U5 I6 A4 J U7 RFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; `% J% B( M) i) T. N1 ] I' n9 mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- p4 P. Y3 s1 a9 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 u7 t' [5 w6 F7 ~9 M, Z2 h
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ S. `& @, q% [. n. y/ M0 Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 S' C, R3 @6 \6 W# Z
email.
' V- s$ r0 D7 W! c7 |For more helpful info about dealing with affiliate managers, check out:, X0 [/ X" B) O3 c& _! b3 O1 ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; \$ k, z$ j* b& ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 r( h, q# `% {# K |( U" L. {5 r8 f; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ h4 H! [# }5 C4 ]+ ~Set Up Web Hosting
* L* Z* L8 a6 a2 @Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 |9 C" @( O( yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 H8 G7 f( ]; P
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 \9 u# N) E' H5 K( r4 F
whoever else is on the same server as you.
& j# ] d A2 I( _( ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. }% k& O# z! H% y! q- uenough that the visitor can't close the window before your pop up is even shown. You have about 3$ K2 S" a. o6 m$ [* I
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% o; \8 }( f2 U) p. o. w" p0 A* c. {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% @ c( _1 k( U5 Ahouse full of roommates (hosting customers).3 }! `) h8 ]4 G! p8 o4 Y% ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 Y2 h8 Q$ Q# Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will6 F$ }) k. W; ?2 L4 @# F; C3 T
fit.
- }0 T+ Y+ o0 [ w" V8 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 a; @: ~8 Z; {% C. @3 y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# y$ A* F t" V* \0 [5 K2 x' [) j3 ?2 Gtheir food. Everyone else's food in the house has less space to take advantage of.) G" ?8 o0 G( i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; n8 f+ }. y* y" z3 Oany type of hosting this is a bad thing, and especially while running PPV traffic.
. H% l- C2 C$ X0 ]- z7 |+ R% h( NIn the case of a virtual private server (VPS), everyone in the house has their own designated space
. I0 u) t4 B% d/ \- jinside the fridge to put their food, and other roommates can't come into that space. The server is
$ e4 }- d1 Y# Z" ]- Ipartitioned, so that each customer can only use a specific amount of resources at any given time.
; I, y# ]- m& ^$ g- KA dedicated server would be like having the whole fridge to yourself. All of the server's resources' n% n1 T2 X* G: C# k Y2 g
belong to you and no one else can use up those resources. This makes it possible to serve much more
! o* n- U8 a5 C/ ?traffic, faster.; h* O/ s9 [; m( ], R3 r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- I$ N3 X# s; A3 o
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. s% }! A+ G9 v1 [
here:7 ^0 N8 ]7 d+ Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 H. H0 I: m3 W# Y$ ?VPS&highlight=hosting
' e8 }( P6 H6 @6 R( E" o& `6 aDedicated-Hosting-vs Shared-Hosting" H& |, Z" ]& }& n% |, ^0 b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: o/ J0 T: e$ z# z/ j# U6 sHosting...Your-thoughts
G& d9 B. e$ o' ]7 m, d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! \# S8 }; X1 qHosting Providers for PPV
: p" ]0 D4 n! x, S' S6 NBeyond Hosting$ I- Q4 f) s: w8 @( V2 |" J8 E1 l
http://beyondhosting.net/
" u$ D/ ^' Z# J% h5 \1 X4 {" XWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# ], s3 Q! |) H/ X$ d1 b3 }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# g# ^: g9 F5 w' b) j: Q
direct linking with PPV. Also, these guys provide great support.% S/ {) p) e+ m- s* ]
Prosper202 Optimized Hosting
8 d9 g8 x7 V; o* o( n7 C6 m5 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 U3 L8 J: V3 ?: N; d1 f3 \CPVLab Optimized Hosting' H. |/ x0 K+ C0 W2 G
http://beyondhosting.net/CPVLab-Hosting/" {+ ~% b$ f G6 R V/ c# c
Domain Names for PPV& Q8 ^& o4 D; @
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' _. Y: G" e& y* g
where you're going to host your tracking software and your landing pages if you decide to make them.
i0 m+ w5 E* v9 Z# e9 e0 sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, r6 `, c: u( D9 Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ ^1 u2 |" s; {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" [: M/ Q! u2 f8 P9 |# O
term or build a whole website./ D+ r2 ]( `( N' e/ S3 Q& q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 k4 f! K1 w4 B( \7 Q3 S: Ptracking software on your domain. This is really important, because it is necessary to track your
, u r& }$ m( ?* y" i% B/ jconversions down to keyword level so that you can optimize your campaigns. Without proper8 l' N5 x k3 F9 c
tracking, it is impossible to know what is working and what isn't.1 O: b- l2 o6 S! B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! w# r, f1 l T( Y; y, I) A3 pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 q i, \; I0 \1 w2 ^. N5 `0 r" GProsper202: \) G! _6 D3 b% O) d0 p8 h
http://prosper.tracking202.com/apps/
% l7 S; D3 ~, T. D4 i- u) B" JCPV Lab
4 k. s2 `$ S2 T3 k6 n3 ?5 p2 x: Ghttp://cpvlab.com/
. ^( ?8 v+ e; ~0 L/ RCPVLab Help Videos
* _& D! Y% ^8 W, J2 C* o$ {http://ppvlab.com/oweiw/oiurw/vdm.htm6 V' s* w4 t9 K/ v
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: a& D8 j. g9 k
industry standard.. o/ A& e" |- l4 u. a* t( `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ @" U! X8 c* V8 kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) E# u' d* j/ ~- |1 o/ E" D8 l
good support if you have problems with your installation. u% Q6 t6 z! C% w: z
Tracking 2025 J( C x/ l7 X5 E/ m' [2 M6 \
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: T. X1 p" W# @) d" Vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( ~/ s3 I2 A4 \% m {0 g4 M O
area.* m5 o/ _; m4 V( {% ~* Q) j6 C
If you choose this option, keep in mind that your tracking software, one of the most important parts of
6 A1 Y9 `5 p; @1 M! a+ O# pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- F; ~" F$ D& i I- J2 ginterface, and their hosting.0 a8 v! W0 c$ J$ k" m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% Z" B" W' r+ P% i, i2 i# @
and targets which you are bidding on. Leaving this up to chance in order to save money could0 m6 O; k8 G. U$ z1 w( f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 u2 A* e) b- B6 {7 u7 U
were using.# h2 d& n) u g6 I4 ~
Choose An Offer
' X) [. U8 Z4 A6 X; vNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 q8 {8 L) F6 f4 ?
Lesson on Offer Selection0 u) ]: \, P2 M" ~" B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; D: y) L# l+ g0 H7 s3 {0 w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 X7 L# e& \2 L; @0 y4 E& p# ]To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 e! j2 e0 G$ { p$ l9 KLeadImpact as the traffic source. e! a, v0 O' m O7 I
Now the best way to learn how to put all of this together is to just get started. For some variation in k+ D0 E, j; W/ R4 k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 a4 o: m1 g6 C5 xcampaign. M* n, N& i+ o6 O
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# N3 t" p8 c o) L) Q$ G* P
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" y; V! \9 N2 Q3 @# X
that all traffic is accepted.
/ h2 W$ U% v3 H ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ i/ f' k, C: O. |* O5 W" rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" \$ z2 ~9 v/ B0 e4 w4 d( n( |
get creatives like banners or images specifically for the offer.
) S4 ` B; G! [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! K/ Z* _1 H: v- C: v. n* C" @5 I
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 }* O9 w% |( ~track my keywords. Without doing this, it isn't possible to see what's converting.8 n# G) {: Q* G7 Y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" B; s2 W- s0 O! N. x' X9 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" j* r6 k. ]/ p6 O) v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) [4 D7 ?; [! ^5 m" H1 W
bottom of the page:1 ]# d4 R b: k5 k! I6 m
Next, I have to cut and paste this pixel into my offer at Ads4Dough.; g, C" O8 J! y9 k$ {! M0 E
Click on the offer → pixels → Add a new pixel and this comes up:+ w0 @% S: p& S" Y" }3 L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 D' g8 B$ @7 ^" s3 ^from your software into the box that says 'Enter URL of image to load'.
0 P' D+ `' m3 Q9 A) FOnce you do this, it should look like this:2 }" B% l0 q( N* W+ O1 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
' t+ e' y+ d3 O. B. j5 |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 n( G* X( k( |9 n& v+ @% A
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. X; p6 |/ ^; J: ?7 HProsper or CPVLab. Y* z& J9 E4 T& G4 g5 S* V4 s
/ D+ y7 Y# Y8 \: P: b d
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发表于 2012-12-27 18:47:17
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