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PPV GUIDE [PPV新手入门][28页]1 B2 x8 j- X* U
详细的请下载电子书！
7 h' G! Y5 X: |! ^- G% o t; n0 Z' P) S+ a' i7 v: D
6 d# t& B6 q7 g
Newbie Guide& q3 {+ |2 o0 u! q3 y
PPVPlaybook.com& Y/ T4 k5 s2 Z4 _
Tracy Shaffer
; F1 E8 `' e' q. H8 b$ y& vDavid Ford
- o! S7 d+ n4 i' q# v; l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 x2 T ]7 ?& b; L# Y: N3 o2 U/ a
Getting Your Mind Right to Start Affiliate Marketing
6 R; P1 F% ~9 N u& q+ lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 J$ R; Y# Z6 M* ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" I {* n7 @1 R& ?/ q- {3 ~* e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 \7 I- k/ @" P/ r# @$ Wwith any success, these claims are laughable and far from the truth.- |8 ]8 n7 M+ G1 a6 Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ X' d' B, D; B( y
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 J) \& K/ T0 N1 c3 O$ i X6 fthe ability for a marketer to be a one person shop and make an incredible amount of money with low* _% M3 e* h* m x: @; p
overhead.9 ^! s5 k+ a: \* r: A# o( F0 B
The winners in this business are the ones with persistence when nothing works, who know there's' c8 b& ~4 n5 V/ n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- z# F% r2 M3 }$ [3 Z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 x% n; e# m6 U# g1 p7 p8 b/ I e- bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 Q, s; o& P- K5 c! VMost of these things happen suddenly and without warning, and they all contribute to the amazing
& R9 z5 e; n* J2 {8 }9 Ulearning experience available to anyone with a few hundred bucks and the ability to open an7 t* l: |( ~2 W, Y
advertising account., Y( T5 G5 E) d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, O0 R l/ m( L& h; i+ E
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 e% O# Y: S* Z! B' W- Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 E, ]: L, Q6 V) ~) @* v/ x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 I/ I/ S7 T+ ^" K, `4 e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" v5 \( x( r# X5 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: |: |# ^( j4 N: M, \
started building.9 W/ O9 k' O+ I% ?# y6 {
Things you need to get started:
& M7 {& [2 j$ E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), M7 F, r/ e L8 I( }) O8 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 }2 C: k( h+ J4 k& n8 l8 b! {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 j, t7 s6 Z1 z/ \9 k4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); X3 b& O. Q( h0 R M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 f w3 S: _% J0 s6 v+ }7 Twith PPV.! G; [0 ]" T' ?/ g* ^' x$ a
Basic Getting Started Definitions
, X8 Q, I/ m- L7 IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more G. d2 {$ t& v6 n/ h7 Z3 g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: s; ?* i/ ] }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, p, e2 J0 U3 y& C9 U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 }& q& P8 s% k2 \. YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ ^% A2 I% ~* R% ?# Breceives a commission on that product. An example would be the Amazon.com Associates program,
% V" q' E$ r, g4 Q( pComission Junction or Clickbank.+ y% T0 l& ?- @8 @3 v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& y4 o. G |' ~4 Uan action like filling out a form, submitting their email address, signing up for a service or sometimes
$ X( T$ K: S1 |' B3 {: M7 k/ @buying a product. An example would be Ads4Dough or Neverblue.
; @$ k& g( h( I8 MAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. I) o4 P6 E! @account, getting the affiliate approved for offers, bumping payouts and just about everything else
& N. ?! Q. a1 ~5 Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 }* O- h. z& K V* n9 j
right from the start can really help you.
( X' G; E4 V9 S0 q l+ X2 IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- \1 J- I2 b0 K, h" A+ q% I# d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 |6 Z/ B# |( N. Q4 e
view, starting anywhere from .01 or .015.
" q7 Q6 G4 [: G! R, F, FIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 H6 e+ A' V3 @! C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ C2 l; |4 u" [, H! Q* S7 ~* O
MediaTraffic, and AdOn Network.
) W* E; \# k6 u+ cDon't popups get blocked by pop blocker software?
; k1 G4 @! r3 O- O9 V/ \& G6 aNo. Popups are served in a new browser window as if the visitor had opened the new window. S7 V& `: z A! Q0 e Y4 e
themselves.: X( c9 S) B5 V- M3 n# E1 X
How many popups get served to the visitor?+ m" k7 T. I: G; w5 Q
The number of popups served varies depending on the PPV network. Some pop more frequently& Q* Q- X6 D/ I" ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 F% D5 [' D$ i
serving this kind of advertising, so they have to toe the line between keeping their software
$ E( W5 O. ^- w) h/ T8 `) V. ~downloaded and still making a profit.5 ?6 o' u4 S& k3 l
Isn't this type of software bad? Why would anyone keep it on their computer?
9 l5 J) E! E) u& R# p6 g8 L9 FNo, this type of software doesn't harm the user's computer.; K& f |2 X( N
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ \7 L0 P5 O" btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ G1 `" q2 u" r* f# wthat they can continue to have access to the incentive.
" i$ V( r8 r( c& L1 Z) ?1 s) H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 X% K/ Q) h) d1 m% \How to Get Accepted into a CPA Network4 Y, ?4 L: ~6 f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 x" j+ u' f0 I7 y' m
to start looking for networks is Offervault which lists offers and lets you compare payouts across
( U" j- n7 x- n# u$ y9 ?different networks.+ Z) o8 W8 L, B) i* v6 s: f
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& v2 U8 Y" Y8 R' ^5 `
application and be as specific as possible about your promotion methods. Usually some time after( b! B' M+ d' _4 t$ d6 v
receiving your application, the company will call to interview you. The phone interview is a critical2 V: L. D& d6 J: H- p
part of the application process, and most networks will deny your application outright if they can't get
! L; K7 i4 S* c' W. ^5 M. D; @you on the phone.
+ C' U6 f& a& m4 N6 t$ ROften, the person who does your phone interview will actually become your affiliate manager after
, s I# `/ [+ `# \8 S& Q1 Vyou get accepted, so it's a good time to put your best food forward.
- L$ \8 [% S- I; w8 CYou might not relish at the idea of someone grilling you about your internet marketing methods over5 @; Y- h2 i# b2 P: f! ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' @; H4 i% [5 X* { \ P: i! iWhat methods do you use to market offers?
0 M: d3 p; T* H: ^Do you already have a website you will be using?
" w, U7 O9 L6 O+ J' MHow much is your advertising budget?2 E0 |9 g" p% D
What other networks are you a member of?
+ e& t" T, f* L' t! @* VWho are your affiliate managers at these networks?- A" {1 A" y) _& ^
Do you use social media (Facebook, twitter, etc.) to market offers?8 A# w. }- i, h8 A& V
How much traffic can you drive?4 C) K& a& b* R
Do you have a personal recommendation from anyone who is already a member?# i% j% P3 n. x. o/ I- p, w+ D( [
Once you provide satisfactory answers to these questions, the network will approve or deny your
$ \$ J5 z Z0 z b. i4 ~application. If you get denied, just keep applying or call someone on the phone and try again. Be
, R( ^4 D7 m3 R# I" tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 Z( @4 d% E& m+ d M+ `! H1 pfor the network can be helpful.' P; W4 h# R4 f, {# \$ v1 k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 B' s7 A7 N/ N; LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 |3 u6 X# Q4 P+ D4 E) q) T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 i$ j0 V$ a$ O1 I. m7 f% U) Cpeople can open a lot of doors as far as networks are concerned.0 i9 T8 X. j. c ^3 @( L% |3 K
After You Join a CPA Network
2 q7 ~- x7 n# DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' C+ ~# q1 e3 A/ r; Band make an attempt to get to know them a little bit.5 b: M" M8 u$ n6 g$ N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 ~" q4 e5 h! v- G/ S% k5 |# k
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 h+ B0 Z( A& l+ j- E4 y( }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, U: r. q3 z4 K4 R* \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& p! h# o" L- w/ {( d- a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 n2 x) k# x0 Aemail.
/ K/ B' f l0 @5 |2 ^" DFor more helpful info about dealing with affiliate managers, check out:6 U+ p, {; A* B* ~- U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' ?" t2 b6 T# b& K+ D d$ s' N
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% W) ]5 i3 A2 U; K5 g/ N% K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 h) e: n$ u( E B ]Set Up Web Hosting; \4 U5 p9 O* L1 E5 W1 t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. v0 F( d2 G3 @about internet hosting. In general, you get what you pay for with hosting. When you use a shared- K1 h5 X1 |) o( @& X# b
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( _' P: \, \7 awhoever else is on the same server as you.7 u" z$ d/ o/ c" w. _5 U
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- X" P: H! A" t) v. Z$ |8 F. Aenough that the visitor can't close the window before your pop up is even shown. You have about 3; v. O# f/ F! U3 Q" O0 r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 k+ Z' r4 a! k- T' V! MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 M1 W- J3 ~+ G+ W. ?
house full of roommates (hosting customers).
. Z) m! d: D' r2 W! H1 o1 ]In shared hosting, this is like having roommates where everyone has no specific designated area inside2 x; ]! G& S8 K, S6 ]. s8 g6 |" l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( i! E9 n: p- J- P' Jfit.
4 i$ h& [# G5 S, i" BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
! _. ~7 U( x1 U' kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
: p1 S9 D: U% D N1 r) Itheir food. Everyone else's food in the house has less space to take advantage of.
: i& S: g' j$ C- e: B3 dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For$ |8 y* l# w7 v( z4 X2 E" m
any type of hosting this is a bad thing, and especially while running PPV traffic.; Z; @% U8 V6 z$ T; T3 ]* s
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 y. w3 j6 s+ O8 f& g( |
inside the fridge to put their food, and other roommates can't come into that space. The server is, {3 ^8 H1 G$ r; P4 k" ^* o( |
partitioned, so that each customer can only use a specific amount of resources at any given time.
+ R& U4 j7 o1 `/ G# F) f2 i, p/ \A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. G2 P) R2 S6 Xbelong to you and no one else can use up those resources. This makes it possible to serve much more
/ g R0 y3 R! atraffic, faster.! q2 M- ~: p% V* B( L! o' J% h! @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ |! ~) S. l N5 c" v+ V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* a& z) `( z" { d. [( M% D# z( e, xhere:
. o* K+ s; `7 n# O9 ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 q2 \, n8 M6 k+ Q+ ~: DVPS&highlight=hosting
, v# u- c& G7 B' mDedicated-Hosting-vs Shared-Hosting
; u0 u) ]. n; D! ]# bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 p6 }/ H6 n. u2 x* z- B8 C
Hosting...Your-thoughts/ ~$ [ a" K2 R8 I. A: q. }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 | Q T: X! o% P+ @' N0 Z
Hosting Providers for PPV
9 Y9 ^# `) `0 a- \Beyond Hosting
* t* Y: ]6 ]5 W# W2 k1 `+ J( B0 @, shttp://beyondhosting.net/
% {& E3 [$ Q2 k+ N# B( D" b* m& `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: L: J! M& F& A L, l) r; Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 v; G" M% z: _1 o& U
direct linking with PPV. Also, these guys provide great support.
7 g U/ q( k4 E7 y2 {Prosper202 Optimized Hosting
7 U8 y8 @1 S+ h7 M+ Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 W3 J5 X: ]8 [! C! T1 ]" ~; cCPVLab Optimized Hosting2 R4 G8 j8 o6 q" O
http://beyondhosting.net/CPVLab-Hosting/
( v1 H4 b) [/ f ^6 qDomain Names for PPV7 U* B# C# n( `0 F7 P0 F4 z- J+ C5 f
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; T: J! m4 \- m' H Bwhere you're going to host your tracking software and your landing pages if you decide to make them.( x& }, i) q! b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," l& B2 x8 d0 r8 D4 Z" d
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 @: h8 v+ C ~0 j! w2 n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ b/ u: d# L$ d3 n* A1 h9 U, R& T8 m
term or build a whole website./ X, n3 L% I- J2 E, p% v
After you buy hosting, a domain and get those all attached to each other, the next step is to install- V$ S2 V0 n0 T1 ]8 V
tracking software on your domain. This is really important, because it is necessary to track your
5 Z' x; t, W- n: n. A- w* ?conversions down to keyword level so that you can optimize your campaigns. Without proper2 U" P# u( U8 |: k
tracking, it is impossible to know what is working and what isn't.
. Y5 G2 V9 ]0 R' J% kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# ^& d* K0 p; b/ }7 y8 a1 E) [% X/ Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: k: q- b3 q9 L9 R
Prosper202
* H* f2 ]/ r+ H, H9 Z4 `# {http://prosper.tracking202.com/apps/) T- b t* ^1 R$ i6 R! Q
CPV Lab3 o6 Q5 |5 s3 ^ k" O% V0 G
http://cpvlab.com/. I1 Y3 m5 p2 m+ v$ e- M0 |$ L* c
CPVLab Help Videos% O! }* k: L5 O) ~$ [
http://ppvlab.com/oweiw/oiurw/vdm.htm; w0 ]) G _* e5 \5 n }
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 e/ E1 V+ q7 @' ?* s
industry standard.5 l/ ^2 b$ X' }; n: K- p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) ?* g4 L4 ]) A$ ]+ B0 H: K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 R+ X) c. X' t- Ggood support if you have problems with your installation.
0 {9 v- f, a# `# ?) MTracking 202* Y2 t% K- f! D$ ^ ^# [6 J: R9 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 i0 s4 p4 t" \" l0 Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 P9 h8 k Z1 m: k* k3 D5 l3 aarea.5 f: c" _& c: ?& o6 c. p
If you choose this option, keep in mind that your tracking software, one of the most important parts of& j* R1 w1 A! @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' ]. X* O) q% e) n: H. v* e- V- uinterface, and their hosting.8 ]4 f$ `+ g7 a; l. Y/ y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 {( T. V& D, I0 ~" Xand targets which you are bidding on. Leaving this up to chance in order to save money could
, F o% _' ]% m6 P2 Opotentially leave you open to huge risk if someone else caught on to what offer and keywords you
' Q" n7 W w$ ?# s3 H# Swere using.
, b& U; P7 h; hChoose An Offer
7 q8 F ?# q, m! S8 B4 q' C7 |) rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 ?' E: q( a8 Z1 eLesson on Offer Selection
. g0 R* R0 X+ l% c: Mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers8 k& N* w) M- f. C) L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& h7 e$ H) u3 Q( u/ c& W
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( ?0 B- B. U! @# y! ]% H3 KLeadImpact as the traffic source.
7 v+ J3 ]. B1 t& c* D5 n5 `Now the best way to learn how to put all of this together is to just get started. For some variation in! J$ b, X: S0 y# p8 o" b2 R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* U5 ~$ x( C9 v0 K1 S2 \
campaign.5 \9 n' [; C4 F# |) n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 G2 T6 S5 j( K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 n- B% R$ p; e0 U* I- ^ \
that all traffic is accepted.
2 A( {3 C$ g$ o( j' X7 b0 u; [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. r9 e8 |: {; j0 r- E0 h* @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# t$ S P. K% x+ p7 W3 E3 L' x' Tget creatives like banners or images specifically for the offer.6 `/ }4 V j$ a' g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 _, D. Z5 z$ [) l" lBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 F2 ?6 O) d! R6 Z8 P3 b9 m
track my keywords. Without doing this, it isn't possible to see what's converting.
8 M- L# o- l z/ d1 e$ _* IIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. H: @/ J6 E3 k- U! {. m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 \. x, L4 ~8 u( d2 NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# ^; {# ?- o8 bbottom of the page:2 \" d6 d, L7 E& L2 J
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 d1 w- l$ j9 D% q: \; P+ RClick on the offer → pixels → Add a new pixel and this comes up:
- |0 i. A+ {( Z/ o; hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ M) I ?8 y; ?; ^from your software into the box that says 'Enter URL of image to load'.0 l: J. q5 R* C- k4 ^
Once you do this, it should look like this:
" G# c1 i5 j3 o0 l6 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 K3 _" S5 g3 j# w" e
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ X" I- Z3 ]7 I( J5 L3 i
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 ^ Z- i0 d! D8 F: N; N; q
Prosper or CPVLab.4 `6 }1 p' P- y; l
, B: U4 U& q. }3 X0 f
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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