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PPV GUIDE [PPV新手入门][28页]
, x+ I. Y" L! r- F+ w详细的请下载电子书！
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3 r8 L& ]/ Z9 {+ }! R4 R5 l# ?4 M# a6 p
8 B* \; N7 D" l; W# WNewbie Guide
/ v+ p* ^! s( G6 Y- Q' a1 {# a" tPPVPlaybook.com
! {: i y8 V: E: u- s" ~1 e" UTracy Shaffer0 B, ]; z* z& l
David Ford
8 S9 U6 W1 ^$ E1 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; h" s1 h# \: ^ e. v+ W+ f
Getting Your Mind Right to Start Affiliate Marketing L8 E4 F: G$ l9 i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 B h0 i1 q5 m2 j1 ^8 W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 B; ?8 F( c J9 {. q; Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 ?% c' o A4 x& Q
with any success, these claims are laughable and far from the truth.6 P; y: Q# L$ H% ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 ?/ U7 f* r9 T j' c! G: [
flow management. The main benefits are the low barrier to entry compared to other businesses, and N! V8 g: h1 E) J5 p2 A' a# V
the ability for a marketer to be a one person shop and make an incredible amount of money with low7 r+ N. V( [! u6 d
overhead.
7 N0 |; p' |; R+ E( FThe winners in this business are the ones with persistence when nothing works, who know there's
: i. l* h! D. O* ~1 ^" N7 N: Vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 G& C3 G4 J, w! mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% @$ \) _2 e7 ?: Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& m# q5 t! f5 }
Most of these things happen suddenly and without warning, and they all contribute to the amazing; j! K4 l% v: q4 w
learning experience available to anyone with a few hundred bucks and the ability to open an
8 y6 e8 m# _1 h! q9 ^) Z' Kadvertising account.
: u& |, N0 @; F/ {/ IYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ b% ?7 J1 z% B" pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 Q- K$ b4 O% {! h: Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving," @; ?8 u5 O/ r: N; T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 R1 v& X) X/ q2 q- \. R
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 `. z# q& ?5 M5 l" Q# @- G. sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 D5 ^& s5 _4 E& D B/ S( D9 _started building.7 q! u2 ?" I! {
Things you need to get started:
6 ~' ~) P7 w/ \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); B8 _' [$ u( d* K2 r# \0 Q5 r( a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 C8 b% \7 `; S/ {, O# a3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* O, O# ?/ Z7 `% ]$ K. q3 p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 W5 f0 z: W; G- z+ p1 [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. E( ~- h$ z o9 |
with PPV.
' s; a4 g' `% RBasic Getting Started Definitions
; }3 {, G- l x! C$ }9 I% LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 ^! G1 N% M7 |/ raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) R* ~- p1 p- {/ N2 o# X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( l) r* I7 t, Y8 Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 ~6 W+ z8 I, ^) A; g, KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 R6 ~+ Y" K* z% G! A, u7 Sreceives a commission on that product. An example would be the Amazon.com Associates program,
4 A$ D5 x' q" x. @6 g) [Comission Junction or Clickbank.* v1 q. X8 z2 c6 O: v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" M- S9 k7 Z! V6 s- e9 }9 `
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& [ X' N0 \2 @. @5 l1 ~buying a product. An example would be Ads4Dough or Neverblue." a: N; H; u/ |1 _4 `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) Y# {. M: Q6 q# w v! s: Z6 Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else! v; p! G" f; Y) a3 W3 r7 B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 t% I' Q, m4 k
right from the start can really help you.2 E2 o4 f8 ~2 P) r" k M y. O9 S8 a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 z' K2 Q$ p( r/ E$ V6 {- ?! l/ Y' ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 [7 F- q4 Q5 ?+ e8 p
view, starting anywhere from .01 or .015.
: Q% i# E! Z5 [1 {9 r$ }In order to use this type of internet traffic, the affiliate can sign up with a number of different+ R! ^, t' ]" ?6 z, S
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 E6 k% s5 x6 R1 iMediaTraffic, and AdOn Network.
8 I3 ~" m) G. y; h2 gDon't popups get blocked by pop blocker software?9 B8 n' Q Q, x2 [' r3 f
No. Popups are served in a new browser window as if the visitor had opened the new window
9 f$ P" k& L# W* w- d' gthemselves.2 |: n n# M! H; s8 z+ H/ T+ M7 S W
How many popups get served to the visitor?
, B' \; X5 f/ v5 Z9 [# F, y8 I- uThe number of popups served varies depending on the PPV network. Some pop more frequently
. |) ?) g/ V' F( B( `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* a8 O" K' y) Z5 ~serving this kind of advertising, so they have to toe the line between keeping their software# M8 l! t; [# H' A
downloaded and still making a profit.
2 t* a0 E4 M8 o1 NIsn't this type of software bad? Why would anyone keep it on their computer?
/ o0 U% h; T' k- n( }, i6 QNo, this type of software doesn't harm the user's computer.! l& ?' [: }- e6 b# R
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) R; W1 q e5 C/ g$ d; j& s; ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 E( q, ]& X' U3 T
that they can continue to have access to the incentive. q& F" L* g$ {# L! [: \+ F! j+ L; F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ e/ C0 u2 R& H- v4 o- v2 S3 e; vHow to Get Accepted into a CPA Network
0 k1 L) @, b8 H xIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 e3 o" j' i1 m& X6 |
to start looking for networks is Offervault which lists offers and lets you compare payouts across" ~9 O. ^" {9 t9 y& H
different networks.$ E2 m! ?5 H0 U# d# C$ N6 g; c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ O& _/ l7 j: T$ p) {
application and be as specific as possible about your promotion methods. Usually some time after& q! T9 ^1 F& P! C# v
receiving your application, the company will call to interview you. The phone interview is a critical
7 V4 f v: ]0 Fpart of the application process, and most networks will deny your application outright if they can't get
5 r F X. U3 L6 w# O) k0 ryou on the phone.
/ Z/ O$ L* m) ^5 p+ X, {9 b# U+ YOften, the person who does your phone interview will actually become your affiliate manager after
/ I! _# y6 q2 b7 ~8 e5 Nyou get accepted, so it's a good time to put your best food forward.# D( O _/ R5 ?( a! j F+ Q
You might not relish at the idea of someone grilling you about your internet marketing methods over8 t5 r2 A: @# T
the phone, but trust me, this part is critical. Have answers in mind for the questions:' D; l# Y( c3 P* ]# P z5 j
What methods do you use to market offers?
/ \" k/ g0 ?. u. V1 d2 j: mDo you already have a website you will be using?2 o& ^# x! u; h; \1 @- e
How much is your advertising budget?
. \! C/ y. s1 p9 C# X+ e o0 p( j: tWhat other networks are you a member of?7 G" V6 J. \" P0 q& v
Who are your affiliate managers at these networks?
# d. F+ g! N9 d; F( IDo you use social media (Facebook, twitter, etc.) to market offers?
. W( j U, P9 V4 \3 mHow much traffic can you drive?
+ u. _) |5 b1 D8 N/ y. q& TDo you have a personal recommendation from anyone who is already a member?1 @7 k' _% q; p6 }' o
Once you provide satisfactory answers to these questions, the network will approve or deny your# k) z% r) h# a7 A9 B6 w5 a
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ v' p6 R! f% K2 F7 {: D3 f' ~persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* T7 ~. x# [( H- Ofor the network can be helpful.
- b [3 S3 b& U. r) v, I- JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) Z4 y" d. w; Y% m/ P$ ^! `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' t# B1 }, @. Z- l2 e S- Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 F+ X, Y0 V2 e! p: H; {
people can open a lot of doors as far as networks are concerned.( {! p2 w2 A4 N4 p! c/ m
After You Join a CPA Network
3 c( u: X& u. ]. `6 |4 I: SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) |1 |/ ^! @8 T) K$ p5 hand make an attempt to get to know them a little bit.) K a: ^2 r& c9 B. O3 E# Y" S2 s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% J2 ~# A9 v: g% |0 h* jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 [& m* [* T- p" W% \* d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; P! q2 q- G, l/ r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 j% e# \8 b0 Z: d9 lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" V' K: t$ _/ z4 F; ^) bemail.
; ?. ~1 `0 E: ^; M5 mFor more helpful info about dealing with affiliate managers, check out:
4 w3 \7 Y. G; g% [http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 _+ Y0 a# v2 T& |% e! {http://www.mrgreen.am/affiliate- ... iate-managers-want/ L r& q1 A$ Q! m( n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 E' [- s1 ?6 r( y m6 l
Set Up Web Hosting
- J9 z7 a( _7 V* w! q' b! g. ?Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, R0 }3 i6 G; z! gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; R) x" m; e4 z* E( b: ^$ ?+ }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- A; ]& N3 D& I/ f4 V6 J7 C, V3 jwhoever else is on the same server as you.6 W4 N3 z8 l1 D' C3 @
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
c: Q# B( ]+ y( |3 R: |enough that the visitor can't close the window before your pop up is even shown. You have about 3) B: |3 t) B5 i5 m/ S& P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 ^5 K' {2 d9 `* P: Z; K$ a6 hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ g/ G0 [( W& T% k9 {/ x
house full of roommates (hosting customers).
2 F- ~: Q( z2 \$ u6 P4 D n" qIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' {8 d" [ d p8 l7 t. h* Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will/ l% S5 |" w. ?8 r$ d
fit.1 i9 N) B- g: q0 \* j2 ?" i. z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 I* z0 ?1 W5 I, H2 @( K( Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 ^2 N6 h# Q3 ~ x
their food. Everyone else's food in the house has less space to take advantage of.6 S! L' t4 A' G" O6 Y# V+ I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: U4 \/ [8 U4 K! _5 c. |
any type of hosting this is a bad thing, and especially while running PPV traffic.
" i. M/ B; D: ~- ]' M. NIn the case of a virtual private server (VPS), everyone in the house has their own designated space A1 T+ L4 [( ~3 q) y- H& R6 U
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 \2 z. I2 l: T, Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
2 u' j9 K, ]- S$ G$ _1 XA dedicated server would be like having the whole fridge to yourself. All of the server's resources* E4 e4 w$ Q# }* h: M) v
belong to you and no one else can use up those resources. This makes it possible to serve much more) H+ z- J# _) _; H: S; v0 b1 w
traffic, faster.; W* Q9 _$ O5 Z# c: w
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 K3 D! H# h9 R' s- a
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 z6 C5 X8 O0 [5 S) G
here:* v. s- i0 j- w9 B! v% A
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 w# \6 r+ D/ }3 R& i# X c
VPS&highlight=hosting0 R6 l! m) `" C
Dedicated-Hosting-vs Shared-Hosting% S+ y9 z2 x/ H. a; ^
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: _& R+ a" x6 G% bHosting...Your-thoughts
# i! i y) O% M- l |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) e1 }% z7 L5 T6 u/ n; T
Hosting Providers for PPV4 `, S+ N4 l% Y+ I& N0 N) J
Beyond Hosting
7 r2 L- F$ G/ W" L9 ~5 Jhttp://beyondhosting.net/, g; B/ _) k: ~( d0 Y; |7 ~) k1 e" ^
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment I+ a( x6 i ]3 N% I6 q: M
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( `1 l6 Z% K' ^, h) {( n: S" Idirect linking with PPV. Also, these guys provide great support. s' ^; P% }* _/ W* ^1 c/ r6 ~& s- `
Prosper202 Optimized Hosting1 N V$ \0 T9 e- B& ?7 q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 o4 P' W) A* c" K1 U* @CPVLab Optimized Hosting; g, T6 o! \. [( O q
http://beyondhosting.net/CPVLab-Hosting/8 U0 C6 L6 _% [3 y2 r7 f K
Domain Names for PPV
! c4 v8 V0 [7 DOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 r Y" K2 M' ^
where you're going to host your tracking software and your landing pages if you decide to make them. _% f* ^5 M- V
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. x% }* W' m% N0 v' ^, f6 v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ p1 x/ Y) \% a5 N& M* g- ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 d, B/ T0 u" Z8 g5 T4 z
term or build a whole website.
4 m0 z# h9 Q" C) GAfter you buy hosting, a domain and get those all attached to each other, the next step is to install5 Z' M# L9 Z9 \0 M6 c$ ?9 q- ^
tracking software on your domain. This is really important, because it is necessary to track your
* D7 ~( ~0 U' J. [/ lconversions down to keyword level so that you can optimize your campaigns. Without proper
+ c* T0 c" y; p& S2 S2 Utracking, it is impossible to know what is working and what isn't.
" h' ~- h7 o! OTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* F! _3 f( j, T) o% Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 c6 e z2 C% b7 ]- [7 _0 u. f% N
Prosper2023 e4 s9 {/ B" W
http://prosper.tracking202.com/apps/
, h9 p! E) ~4 _ y6 k6 V3 \1 NCPV Lab- V8 h$ y) {3 c4 t, D
http://cpvlab.com/: J, [3 o4 J$ }$ x3 v6 R- `
CPVLab Help Videos
8 Y6 L9 G. J9 V. Fhttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 f" [( g0 a9 z. eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; [3 E1 ], ^* cindustry standard. D( H4 w0 B/ ?7 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! T+ f; c2 @& n, zCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 s4 F0 e, h; C
good support if you have problems with your installation.
. g. N7 k- B! FTracking 202
7 W0 \# L/ A: b- STracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 P# D# [5 x7 U! c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. a; l3 W' V3 U- J, Y! l% I
area.
0 q! Q* |; j, z% z. VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% S! o& F6 s4 G2 Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 A# I+ e5 I V9 o/ y
interface, and their hosting.+ F8 _" l8 R" e8 T* I
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ E& x3 b" w7 L- Tand targets which you are bidding on. Leaving this up to chance in order to save money could
8 l* Z+ y% Y2 R; U( Cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you3 X% e+ x6 o1 [$ I; @
were using.
" m d( ?9 p9 Y$ G8 aChoose An Offer0 ?: i$ Q8 L' K0 u" l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ ?8 @# p: O* b1 l1 j# `4 f/ xLesson on Offer Selection, Q$ H& I k8 D8 o" z+ T
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 T& i7 h- y8 \3 m, k8 p, ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 `4 u4 ~& k; T1 n3 D; y4 ]
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( k+ c" h- s# Q! U ?# d( @2 S5 {LeadImpact as the traffic source.
* O! C" i% s$ tNow the best way to learn how to put all of this together is to just get started. For some variation in3 Z2 L2 R) }: m" v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 b0 ^+ A1 m. V5 l, L4 d9 B
campaign.$ L) Y" Z9 u4 Z( n1 m% F: k
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 c1 F' P8 j! K% S4 k
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 { R3 m, |# i- qthat all traffic is accepted.
$ R5 v7 x, [( o2 }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ N& F0 v3 Z, ^5 @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( c' r7 L0 ?8 i" C1 N @' pget creatives like banners or images specifically for the offer.) M/ I( n% X& l1 k9 T0 T2 z" R/ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, M, F2 l7 @7 l5 y% eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ H, \& G( N; h7 I
track my keywords. Without doing this, it isn't possible to see what's converting.% M2 l0 X- ~$ d" _6 a8 R; q1 M( E+ r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 E8 j$ }3 W& ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ j/ b+ {# W3 R2 o& i$ MIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: q2 Z' d6 a& j* ^4 ^0 c
bottom of the page:
, L; t" `" ^+ n9 k' s$ b/ bNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& h0 v" s( k4 y& p, J7 ^Click on the offer → pixels → Add a new pixel and this comes up:! g1 I/ p8 \' Z, u8 Z' m% M" Z# r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' P% r" M8 h5 ^, }from your software into the box that says 'Enter URL of image to load'.+ M7 o7 V, N: w* e# h4 I4 x
Once you do this, it should look like this:
- o2 M8 _) A: R" @9 c. t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, L" U/ [/ Q# q8 t
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. G: h3 y y2 U$ Z8 fNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% z' l/ Z7 _6 O; Y: t( q
Prosper or CPVLab.
, Z' C0 X; H( w+ t) g/ ]( t" n; O6 ?! q5 H H7 ]
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发表于 2012-12-27 18:47:17
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