|
|
PPV GUIDE [PPV新手入门][28页]2 R e! j% y& b) m! j/ d
详细的请下载电子书！
8 u2 t9 R: L9 B
) h, l, D# J. P& @4 m8 C, |! ^3 A- B6 Z3 _+ t) ~0 c
Newbie Guide8 O* {4 V* Q" f0 A
PPVPlaybook.com
1 o1 [3 ~/ F9 o: lTracy Shaffer) F9 W2 k8 x0 b" Q
David Ford2 }) f5 t% O# _- C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 }% a2 W% W% r# y8 G3 KGetting Your Mind Right to Start Affiliate Marketing1 s6 r9 {$ ]0 y5 v9 S; ~# \& h: D$ @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 e( ]7 C! \. B6 D( Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 i1 d7 T/ \1 `& eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 Q# `6 ~, J. r+ X: `6 e$ z' M5 Twith any success, these claims are laughable and far from the truth.
. \. w, y9 F8 P" F6 J z. \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. E& q, I+ U9 I+ Hflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 o6 d8 U8 Q7 W! Q! Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low$ y' ]& F3 `& c1 c& @" S" D
overhead.
' N- V1 c( f* }' W, T7 ^2 s% GThe winners in this business are the ones with persistence when nothing works, who know there's* H8 J2 _ S- O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) x* F! T( Y4 x! C" _2 a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 O$ h% _ Z' gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; \7 ^6 |* v+ o6 g9 wMost of these things happen suddenly and without warning, and they all contribute to the amazing8 f7 e( L3 Y8 h* h4 m; E, ~: L
learning experience available to anyone with a few hundred bucks and the ability to open an3 p2 A4 ?5 W0 h l" ]: g+ \
advertising account.1 b3 j T) i: g, y2 U) u" u1 A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 r+ z- l6 y5 g& |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 V) [4 Q2 O0 j' A; u0 |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# x; w6 L8 E. u: [) u6 `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 h) p3 X" D/ }4 x( `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; \" d9 I8 T5 h: D% }started building PPV campaigns right away from start to finish. With that said, time to jump in and get" `$ g% R, j( R+ I8 m1 ^
started building.
. Q0 U" L! R; W6 \0 t. fThings you need to get started:
G( {" M* W6 b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) Y0 ?1 i* O3 X6 x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), ^, @: z# j) P* d" V7 w: I/ ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. Z+ f+ \* w' O+ ^, z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
e" x' c0 F2 G; j; J6 QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 B+ y* O5 W7 c1 b$ |9 K
with PPV.% I- C2 a9 B/ E) B& N1 ~* ~6 W2 G
Basic Getting Started Definitions
# H7 {# |: I8 D' n, D3 fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more. ~+ T, z Z/ a& q$ {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. C, n% u- _$ ^0 L9 ^& n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& N! E" X4 X& I0 ?# j( F. N; d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* t! {2 }* h9 d1 g* ]. Z: R
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, g. @: \, t4 p- \
receives a commission on that product. An example would be the Amazon.com Associates program,
( c; c; r& z; u* r. YComission Junction or Clickbank.: V7 j8 d r$ j4 G
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' i; ^- T+ h, t
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ L- S, e2 U' P/ B
buying a product. An example would be Ads4Dough or Neverblue." X. d( S) q; @/ A7 j) {0 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ q' ?3 U4 b& n4 i2 |4 i
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 l( G2 U( `/ O9 S& m- k, _# s) \- Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ y/ X: m# Y% x
right from the start can really help you.3 q, E+ E# J, ?$ M2 {8 y; a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served P6 U& @: J/ l5 P9 v3 T d/ U* E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 |) A, r& u% }/ Z; G! Y
view, starting anywhere from .01 or .015.4 R0 s- A, b5 M7 N9 X1 E
In order to use this type of internet traffic, the affiliate can sign up with a number of different- f7 _- T! _, m% {& T( r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) t$ f. |7 \' V0 O* W2 u: O
MediaTraffic, and AdOn Network./ B3 m( J4 ^/ i1 ^
Don't popups get blocked by pop blocker software?3 k0 N. }. w$ b0 X# Q' |- {
No. Popups are served in a new browser window as if the visitor had opened the new window
9 G, V5 W6 y G3 k G7 X) Qthemselves.- H0 A! v+ _/ o) q3 E% j" c% _
How many popups get served to the visitor?
# o E; e, y4 KThe number of popups served varies depending on the PPV network. Some pop more frequently
) u, R9 o/ ^4 q, u- A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 K9 D* ]2 }4 kserving this kind of advertising, so they have to toe the line between keeping their software8 n7 T/ N: u. I' S
downloaded and still making a profit./ J% M/ N8 `) r1 f. o1 C1 @
Isn't this type of software bad? Why would anyone keep it on their computer?
& g4 d) Q% p" }; zNo, this type of software doesn't harm the user's computer.7 ?8 m# s9 O" }* y+ H" D/ x* n' f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* R# a2 ~& J5 X2 `2 I2 g! Btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- i4 E, B$ m# T f; Q$ O( jthat they can continue to have access to the incentive.
~' x; c' t; }8 f' a& |6 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 A6 p' A& C- }& B; \& j& k
How to Get Accepted into a CPA Network
. Z1 t! a% ~+ h- X: w9 N$ V, ~" pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ G( Z" U, Z+ }
to start looking for networks is Offervault which lists offers and lets you compare payouts across
8 J: Q/ p h8 J* ]different networks. u- K5 i4 B- Z/ o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 G1 C7 K1 P: n U
application and be as specific as possible about your promotion methods. Usually some time after
$ L6 @( E4 A; N6 z- }! y0 Treceiving your application, the company will call to interview you. The phone interview is a critical, K4 k+ ^. P) g: ^! E! o
part of the application process, and most networks will deny your application outright if they can't get
/ B6 H, H3 N2 c* ^$ X$ Cyou on the phone.0 L5 z# l) l9 N! ?
Often, the person who does your phone interview will actually become your affiliate manager after+ z9 t- @( B' T$ _, J1 h, a5 e$ P1 \8 k
you get accepted, so it's a good time to put your best food forward.9 F' d: c" ^9 ?: p3 ~! a* }' ]
You might not relish at the idea of someone grilling you about your internet marketing methods over$ F. b/ y- `! @
the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 N& V6 ]- f% v! @* y( ~! PWhat methods do you use to market offers?
- |: G; h- t5 b& }2 ]Do you already have a website you will be using?
1 y( o3 l) Q* c( j2 N6 {& R1 IHow much is your advertising budget?( e# \" |9 S% C& F% |: f7 R# x1 K! l
What other networks are you a member of?
: e4 f/ Z. o& g, b" SWho are your affiliate managers at these networks?
! l2 d; f3 U* \7 fDo you use social media (Facebook, twitter, etc.) to market offers? `, h4 h* p3 I! m: r! [
How much traffic can you drive?
5 A+ i C7 w! P* e$ KDo you have a personal recommendation from anyone who is already a member?
$ L J, V# v" o6 x, c* J; a: bOnce you provide satisfactory answers to these questions, the network will approve or deny your6 `* o0 L3 J8 ]+ Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 a0 [2 Z* `, y# n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 W _, j [& c# G' i+ |! Ifor the network can be helpful.* _7 f6 k: n+ M# n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 _6 f# M( r9 A! o1 q- t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- o& s' l/ x; B o R" Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% K0 n1 J8 B4 `
people can open a lot of doors as far as networks are concerned.
) z3 U7 C5 J$ |2 I* ~* fAfter You Join a CPA Network
& y1 b2 [3 X0 k, _8 ?Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; ?3 b7 V% X; m3 dand make an attempt to get to know them a little bit./ q& G: Q |- { ~8 e+ P6 ~, ?3 V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: z6 I0 i6 Y2 W) E
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ ~6 m+ K m, @4 l4 p* r* o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 X( z: k3 p% U! V
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 W5 f' S7 K/ `% }bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; \( `( M3 ^+ U0 `1 a! q
email.
. {1 h8 J/ i1 uFor more helpful info about dealing with affiliate managers, check out:6 J- W! S; U; ~9 Y/ U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/0 _; ?1 M7 E3 e6 T8 G
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& K3 t' ]& J: q n) ~) s+ m5 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 O9 x! k. A4 `4 ?Set Up Web Hosting6 G7 J2 x" S2 U: ] K! q- O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' B T7 w# @7 l8 p5 N: p, z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) z* f7 ~# x/ Yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( b7 V; A7 J5 e4 L6 N) }whoever else is on the same server as you.
1 G" _7 t/ X) {: N \4 QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% s" B+ h& m4 genough that the visitor can't close the window before your pop up is even shown. You have about 33 p1 v2 K J9 x: z- w; i" u2 i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: L3 C# p% A4 `9 N& P% n6 mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% A5 h* b! a B/ J( ^# V' h1 Nhouse full of roommates (hosting customers).1 z; ~. i3 }$ ]1 l0 Z; t# J" p; }! g
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ ~5 P' S" u$ `the fridge where they are supposed to put their food. Everyone just jams their food in however it will h- i7 J+ J9 G$ r- X9 G' c" B
fit.' d4 q+ {1 s7 C
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 E) \5 [1 g* L0 o" J D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- A7 n9 z& M9 I' s* J1 I
their food. Everyone else's food in the house has less space to take advantage of.
$ ^: v4 Z; G8 n* ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) `9 |+ q- ?5 Wany type of hosting this is a bad thing, and especially while running PPV traffic.) S2 W8 A3 o N6 z5 T
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ V+ a, G* G, t' N& O/ finside the fridge to put their food, and other roommates can't come into that space. The server is
0 H! b& m: w% W& n: s6 }9 R: Q% v Ipartitioned, so that each customer can only use a specific amount of resources at any given time., q8 Z% \/ g1 H1 s0 L6 D# S
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' H1 k! Y+ }$ q
belong to you and no one else can use up those resources. This makes it possible to serve much more
) v4 E' J+ |4 X9 Y* r! o& [traffic, faster.0 m& ^" w1 F! b- q7 i. R. W
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 c0 N2 V* |' q- r2 F( KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 V9 V9 i7 `, C# B2 h6 v
here:
& x9 e2 r* w9 u5 R! a% ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 S; i5 d8 L. [# RVPS&highlight=hosting/ i, N. u% a7 E1 B" [
Dedicated-Hosting-vs Shared-Hosting$ P0 X' E9 ]2 K4 F% G0 B2 V* a
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. V0 ^3 B, G4 M: [" ]* A* ^
Hosting...Your-thoughts" U: V! A0 d$ b- t. d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 H: L0 E- ^3 Z! p6 a! bHosting Providers for PPV
' o( V; Q9 d; U* VBeyond Hosting
" ]4 t _5 s$ h: Ahttp://beyondhosting.net/$ I! Q4 K/ a# {: H: v
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: \' f0 K4 s6 ~- Lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 n# w- q9 }. udirect linking with PPV. Also, these guys provide great support.3 S2 n5 G9 e; R. j
Prosper202 Optimized Hosting2 j/ t# L3 }& i7 Q8 K. h+ G
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 |1 R2 I- H, B6 b* z7 N7 ~CPVLab Optimized Hosting
' H$ @2 P4 ~% Mhttp://beyondhosting.net/CPVLab-Hosting/7 l4 z6 e( F4 S# M' H1 W
Domain Names for PPV
9 d/ A S0 z3 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ k+ J9 F- _8 B- L* a8 Lwhere you're going to host your tracking software and your landing pages if you decide to make them.
! _1 p4 ^! h1 C' o7 pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& h; `0 o" n bbland one is fine to start with, to host both your landing pages and tracking software. The .com,
) N2 L5 t/ v( `1 `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ N/ G1 q2 k3 X% X" b2 E( P
term or build a whole website.
2 a2 m! f* _3 w8 `# }$ |, Z6 oAfter you buy hosting, a domain and get those all attached to each other, the next step is to install" i8 U- ?" A" C
tracking software on your domain. This is really important, because it is necessary to track your
+ h" Q$ [9 N! n0 I1 B0 b; Lconversions down to keyword level so that you can optimize your campaigns. Without proper
6 `. r$ p5 i8 c3 o. B, l9 V$ Itracking, it is impossible to know what is working and what isn't.
- H7 X- a: G+ V ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 X7 A4 y0 U- F3 X+ _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# O o% ~7 I* e; u: `! C& h: R
Prosper202
! U8 B" P4 l" K3 W, W) \! x1 |http://prosper.tracking202.com/apps/. h a" l' v* o& Q: Q# Y
CPV Lab
6 D7 Q L/ P4 r' Thttp://cpvlab.com/
9 @$ d9 w8 F" \4 cCPVLab Help Videos
) s0 m; g4 R4 N( x/ N/ M& D2 Mhttp://ppvlab.com/oweiw/oiurw/vdm.htm& k1 B3 J# B( S$ q$ ^$ R x5 ~0 `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ s F+ S2 Q6 Oindustry standard.+ ~$ J8 o3 E9 {& b5 i0 S1 T7 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ A& d/ `& s1 x8 U* C
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% ]" H- e% g1 C( ?0 V6 f
good support if you have problems with your installation.( Y% d8 G. n# r$ g- z s
Tracking 202
; ~8 g! G9 }' A/ O; ~2 B f; Z" {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 o% |, l: q- ~# S, I* ]) p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ u ]$ N* b k; O) warea.
& ]4 h, A4 W8 J5 ]1 H: TIf you choose this option, keep in mind that your tracking software, one of the most important parts of2 G* l) o+ M" x/ D/ k! M# }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ W+ i- Z; U) n& f1 {interface, and their hosting.5 H) ]4 l+ z$ S2 {* L' E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 s, @$ d& c' r
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 `, X: ?" f: E# Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you; c# G" U0 f$ n! ]& Q9 y+ U
were using.
/ u6 h: M9 A' r% d' ?/ TChoose An Offer1 Y( `! G) T R$ R. |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; P* S1 q& R9 c4 e( K% CLesson on Offer Selection
% `5 k. s! g( B' `% E0 Ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ i0 z: Q, P; M# g1 ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; a- M/ @: ]) K* k; ~' m' P2 L, Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 Q, x. O6 t. r. E6 [ D2 C8 u
LeadImpact as the traffic source.
& n) m G* F; Q+ S0 v/ U$ CNow the best way to learn how to put all of this together is to just get started. For some variation in
* r, |4 E' }- dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ M; B/ H7 X( H1 d9 ecampaign.6 i8 x1 {( z6 y; _. V/ k# L5 Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 w/ k: B0 Z$ m7 N+ ]( A
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 `4 t" B2 j( ~3 D& W }0 P
that all traffic is accepted.* R, I! F, T8 [
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( O- N7 e9 y. i( O% m
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
d, ]2 U: }# Zget creatives like banners or images specifically for the offer.! k8 ]5 v) X' R6 I- |- o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% k1 |( M/ M/ p3 r* \1 ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; d& |# v! e6 q/ u% atrack my keywords. Without doing this, it isn't possible to see what's converting.% o3 E" t6 L0 X% U: I3 ?, H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 V- q0 C, C+ z. ], j$ s3 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* q5 ~; ^: J- j
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 X0 e u! G# A; a( d2 Ebottom of the page:8 L- _) H- H% t( ]4 [
Next, I have to cut and paste this pixel into my offer at Ads4Dough." A5 P) ^( i% C/ u/ l( Z" V
Click on the offer → pixels → Add a new pixel and this comes up:
$ U0 j; \+ R: cMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% I& R j# T& w
from your software into the box that says 'Enter URL of image to load'.2 M7 u( o* h% H6 M8 ^
Once you do this, it should look like this:
/ h! U8 ~& l* w! Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 X8 H0 [. p7 C, xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 ?6 m% _# @& L+ }" Z; |# l
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 \, B, `+ z+ A4 h9 C
Prosper or CPVLab.5 O% N1 j- U0 m# b
" o. G& s% M6 D. T& ^$ Z! E |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
