|
|
PPV GUIDE [PPV新手入门][28页]5 y& A, i$ c4 {+ r: Q; I- @
详细的请下载电子书！
S2 z; A6 ?" q. G3 W9 k* u/ o- S& E9 U) N+ D
- ~/ a# S5 W! M1 Y" D
Newbie Guide
( F2 `* O# a/ x7 p/ D fPPVPlaybook.com
( _3 Y7 J$ I. G0 C9 }& GTracy Shaffer# _$ ]# ^2 s! @5 F
David Ford4 {) V5 F) c# r' ?* y2 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 \" I( S' r5 I# M4 Y
Getting Your Mind Right to Start Affiliate Marketing2 B, M, m4 O/ Z$ ^5 e
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# L G% [: ~+ M" _& _; H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. j! M, b! H" h1 e7 eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ C( X! L$ P& S; P1 dwith any success, these claims are laughable and far from the truth.. l% C% L, d% x2 n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ N9 X( R" }! G% O4 ]2 J. n4 ^/ \flow management. The main benefits are the low barrier to entry compared to other businesses, and
. m" B4 y; D4 @: q1 j- uthe ability for a marketer to be a one person shop and make an incredible amount of money with low z: }/ q( a" v) _4 t
overhead. X- S4 H: j6 A( m
The winners in this business are the ones with persistence when nothing works, who know there's! u L }3 q0 ~+ p
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* Y1 x8 |# _; {- v
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, G, M, P0 t+ E% o! Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 O8 M- a" m' N$ S
Most of these things happen suddenly and without warning, and they all contribute to the amazing4 X6 h$ F% J- Y y+ q9 F* F+ j
learning experience available to anyone with a few hundred bucks and the ability to open an: J( |4 C' \" W1 y) j4 }
advertising account. n9 V) L. P! @' H- L5 `+ `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 f- Q ^( h; Qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 Q- t+ V% d1 e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* o& _! M7 V9 q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( P4 g$ @ p% m" r: ~3 c. Z" g, E4 r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 O$ o+ z) k' \- N4 ^3 ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ b6 a! |+ l# b: ]. N! Xstarted building.
" X2 W* z: S& u) J- zThings you need to get started:; m- j. J4 w% @( p* @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- G. M1 p- t7 W/ P
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 w1 k# [, M/ X: u( |- {1 p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 t- G: d$ D& `1 m# X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* r( q8 w6 v9 ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) K/ s- _/ V% j0 X: Ewith PPV.0 M. q" y R9 b' R
Basic Getting Started Definitions
; D7 s" |0 ?% z, ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- G. B6 R, I O" ? j/ v5 _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" G \5 ~/ [4 ^7 t* B1 y' O$ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ [* V7 q" W4 y( G& _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 O9 N3 r/ X& @! aCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ u+ S" R% ~4 O0 ~+ {" ~9 R7 A( Z Rreceives a commission on that product. An example would be the Amazon.com Associates program,
" s4 |0 n& t" l6 AComission Junction or Clickbank.2 K1 @4 Q& I8 F: W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 X8 G9 x- u0 {: \; Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 i# |! ?* T; e9 g% g4 ^. c& z4 T
buying a product. An example would be Ads4Dough or Neverblue.
1 w) }% s8 B; yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, }0 R$ K7 A$ i% ~3 s
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 Y# H& V; x, W& S, O: F( b
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ \. V2 g) N# ^7 v) l$ e8 J% M
right from the start can really help you." ]3 ?/ j4 g6 x3 |% z/ g# I0 S* v
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: }, Y& @; v, l' A rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per( a$ y& m( N" l7 Q: z& O- e
view, starting anywhere from .01 or .015.! g/ }/ j y6 E" g
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- a5 }1 H' A/ L$ F1 {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 C3 ?0 N$ M& p" P' q2 g! P; E2 H
MediaTraffic, and AdOn Network.# L/ o3 F/ ~ ]+ }
Don't popups get blocked by pop blocker software?& H1 \ h- q- L8 d' [
No. Popups are served in a new browser window as if the visitor had opened the new window
+ n$ K4 Z3 D P7 R% P. C- hthemselves.
+ |# {/ \) Z$ v0 o* lHow many popups get served to the visitor?
* e5 ^! O, E: H0 nThe number of popups served varies depending on the PPV network. Some pop more frequently
. F, j( n& x8 {" B3 a7 W9 E(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 D/ w- A3 E* N* W' Y! Eserving this kind of advertising, so they have to toe the line between keeping their software+ S7 F1 U% \ _: ~( `& t; ?: x
downloaded and still making a profit.
, q/ z& h3 n% j* sIsn't this type of software bad? Why would anyone keep it on their computer?
0 m0 D% m: I! j3 O! I+ A: r* p1 KNo, this type of software doesn't harm the user's computer.
8 l; C) p" E V* P- L: aCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ r$ U& `6 k% N# T' B& I6 B5 ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
f/ ~/ z4 E# x5 q4 ^( n9 r Ethat they can continue to have access to the incentive.. ]; P3 U/ G9 I* \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' R! r7 o" c* _4 d9 x; U
How to Get Accepted into a CPA Network! A" b2 z1 }! R! u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( e. V. ]) E$ W( A) l1 `to start looking for networks is Offervault which lists offers and lets you compare payouts across* E# w F+ T# t2 v5 z
different networks.5 `9 L! u) o. V' _( s. m
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( R- s4 l; r: c8 w* Fapplication and be as specific as possible about your promotion methods. Usually some time after
# U% _; M& x1 d: C% d1 Vreceiving your application, the company will call to interview you. The phone interview is a critical, A: X" {- B8 W
part of the application process, and most networks will deny your application outright if they can't get
" _$ C8 d# e7 }% p- H Oyou on the phone./ C) E! B" E" ~/ u2 V
Often, the person who does your phone interview will actually become your affiliate manager after
# H8 {1 F3 c8 ~* a5 Ayou get accepted, so it's a good time to put your best food forward.
+ {. X9 x5 l& }7 @) KYou might not relish at the idea of someone grilling you about your internet marketing methods over% Z3 |% v S h3 T' j
the phone, but trust me, this part is critical. Have answers in mind for the questions: H/ u3 d4 o; \0 ^' a
What methods do you use to market offers?2 o& Q5 `/ w3 E: L! v1 y0 m& \
Do you already have a website you will be using?
( h* m3 `# j7 E& hHow much is your advertising budget?
. e4 X7 T' \, @; C9 _What other networks are you a member of?
9 d. U2 x% j8 r) |6 L5 w3 o7 r, lWho are your affiliate managers at these networks?# L5 @% B" }7 M
Do you use social media (Facebook, twitter, etc.) to market offers?
- q# b+ E' s; D1 vHow much traffic can you drive?
* D9 v! p( R' O" X7 vDo you have a personal recommendation from anyone who is already a member?: d, j9 c& ~# Q' a
Once you provide satisfactory answers to these questions, the network will approve or deny your
( c# R5 k. \: @7 f3 a7 t$ n; eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
0 R. L. {$ H7 e( G" B& H# Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ q0 `: W/ Q8 D0 M! H) A) zfor the network can be helpful.
9 P4 N% w/ B0 }7 Q2 E% d" MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; \& H; m$ j. n0 T2 eSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 [) u5 X" d# T. U& I+ h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 r T( p, j- M+ r I3 {+ y Q
people can open a lot of doors as far as networks are concerned.1 e" F! L* m; ]
After You Join a CPA Network- `% Q. E# G9 p$ d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ O/ c* a* t" n6 {" Eand make an attempt to get to know them a little bit.2 ?9 L9 d& y$ g) ?' \5 V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) Z* a+ F: ?9 eweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ O K( B* b0 V0 R, F7 w0 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 t8 z6 i+ L+ x8 D* _) ^/ G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ {- d! }/ N; `# `bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& c" D* ]4 C0 ^3 R9 C0 K
email.
3 d4 I3 q7 k/ l0 d, bFor more helpful info about dealing with affiliate managers, check out:
% w& c& }' @4 z* }1 Bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* w7 y1 j; A: s# J4 l9 x
http://www.mrgreen.am/affiliate- ... iate-managers-want/" Z8 J, l: p/ E6 J0 G r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; [( ?; L% l! A7 R* {Set Up Web Hosting0 w( O4 N) I5 k9 n% h& T2 z# i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# c; }6 I6 M4 E ?, k5 n# Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared* R, |0 H, O B1 ], Z" ~' s- Y4 R
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) i4 f* X# ^# C: u) O
whoever else is on the same server as you.
& G3 h8 ?, n7 f: }# R: YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
L2 t1 ~9 {3 oenough that the visitor can't close the window before your pop up is even shown. You have about 3
5 H7 d! t+ x/ iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& G! ?3 A! W' H1 g4 j# {' F# vTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a% O6 o: v( k' b- Z2 z/ u. d
house full of roommates (hosting customers).7 b/ k- q& F; ^& f
In shared hosting, this is like having roommates where everyone has no specific designated area inside
6 i( X% w: v, R3 S5 xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will- S, C# T* B% O) u- t
fit.
- i6 C6 W$ I, a% g, C7 _Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 l" _% f" U" L1 g1 Othe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 A( { y9 \ _) i' l) qtheir food. Everyone else's food in the house has less space to take advantage of.: `! q6 i& q, |4 ]: L" ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 ^/ s* U/ d2 {any type of hosting this is a bad thing, and especially while running PPV traffic.
$ P2 q7 W! ~' A& W9 xIn the case of a virtual private server (VPS), everyone in the house has their own designated space
. J# I4 L7 Q! Y( u. o8 Xinside the fridge to put their food, and other roommates can't come into that space. The server is$ g' w; K! B2 l6 ^ J t
partitioned, so that each customer can only use a specific amount of resources at any given time.
" W, J4 e: _+ I+ ` D$ q% M+ iA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( n+ w5 E4 c0 p/ K/ @belong to you and no one else can use up those resources. This makes it possible to serve much more
) l' M% u1 ~3 ?& ~' Ltraffic, faster.
$ g* p3 _5 R$ }, ~1 j3 ]6 YAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 t9 } S" p) B9 L) C% sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, C& h1 {. k3 b, F3 Y7 F
here:
- }( r+ U9 x1 [/ M! ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ t! h1 _* H* r5 O, X* S1 K% N, e) A. O% o
VPS&highlight=hosting
; r* T2 J+ o& gDedicated-Hosting-vs Shared-Hosting. x- { j1 {0 H- D6 g& X
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 ^+ e8 h6 x5 N% t JHosting...Your-thoughts
# i6 S$ V" {0 e/ H4 r( D$ M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( U9 F% M1 R% x2 p5 x
Hosting Providers for PPV
9 B7 w7 J, q6 T7 i1 e7 wBeyond Hosting( a! r A9 r0 z( ]5 i' ]" \0 M
http://beyondhosting.net/- t0 q {( ?5 o. k2 ~. {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ { s6 m. d! X. k5 L" `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 e$ c" T/ y$ m0 u
direct linking with PPV. Also, these guys provide great support.* G% R& q# o& v | J
Prosper202 Optimized Hosting. `, L' G: |. r1 U/ c0 n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 p/ G8 d' {4 c( f" Y$ e' N) }7 jCPVLab Optimized Hosting. Y) z0 ~, C2 p0 D2 O
http://beyondhosting.net/CPVLab-Hosting/
9 c& c3 [9 l+ Y9 ^Domain Names for PPV0 p; l9 r4 Y8 m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 t* {* G% v1 n
where you're going to host your tracking software and your landing pages if you decide to make them.
. k! J' _5 R$ S! {7 }5 |Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' o4 d3 ^$ L4 q/ F" t; h6 ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 |/ T" f' F; O( P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! h0 J8 H1 H5 i4 }- o* R1 Oterm or build a whole website.
4 a+ d/ @: z9 `. ^After you buy hosting, a domain and get those all attached to each other, the next step is to install1 e! N" K9 T* U. C! k
tracking software on your domain. This is really important, because it is necessary to track your8 `$ P! \) {. s$ f( g. X& C8 [
conversions down to keyword level so that you can optimize your campaigns. Without proper2 [: h2 W* b$ l' U. U
tracking, it is impossible to know what is working and what isn't.
6 [# z. s; o \0 aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, d# }: o- M2 k& g9 w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 |/ A6 [4 G7 ~" D% u5 xProsper202
9 [( m9 a! l# y6 @ t4 Qhttp://prosper.tracking202.com/apps/" A8 M8 N+ q! j) Y4 X; `8 q1 n# R k
CPV Lab% i. ?2 |' P5 ~& n5 \6 h
http://cpvlab.com/# v+ n4 Y' | O. q
CPVLab Help Videos. [: y3 e& I+ J$ u, n, Q
http://ppvlab.com/oweiw/oiurw/vdm.htm
( r) x; F! W( y8 J% D: c1 MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
D+ ?7 `2 `/ u, e7 R4 cindustry standard.1 `) g- G- i+ W1 a3 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 G* s2 Y" }5 O' h4 |CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 F, P8 ^+ ^8 y1 A5 |: Xgood support if you have problems with your installation., z) a4 D; J* m# d: W3 B
Tracking 202
: R% z/ A" C- I yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# Y" z' y4 w6 }+ p% ^2 d8 Ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. Y; I5 _3 l+ S; r7 J4 Warea.
' G; {' Q2 Z( V! v6 e/ ^0 B# }8 OIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ M0 ^$ ]* {* Y$ h: L& C' @your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 y9 Q) [: x' ~! e
interface, and their hosting.
6 g% `" V9 ]* _6 s1 qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 v$ j& n) {4 Y: h+ w
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 a3 a9 X) i/ s6 ~/ |8 P) ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you% u2 l( t! g$ y, \
were using.
9 f5 @3 ?7 C+ L2 u0 TChoose An Offer4 |. I# _8 u- ?* E9 m! S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; W- v4 g% [+ q* ^0 H7 r6 z
Lesson on Offer Selection- e0 m( ^5 D: n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 v! I4 ?2 N$ }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% j) R$ \( T/ H9 r) d
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 m7 h! @0 i6 E0 Y6 J
LeadImpact as the traffic source.6 Z* i3 O6 G4 @, H
Now the best way to learn how to put all of this together is to just get started. For some variation in# J8 s' Q) s- Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 ^0 ~5 {+ G" L, x% j& c b' b
campaign.' S- f' N8 p4 _5 Z6 V: A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, X5 N( D. d5 Q; Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' p8 P. \1 O. e" V0 L4 gthat all traffic is accepted.
$ u$ ~. S4 \3 y( U. b+ [4 x: @ UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. g* O7 s* C5 Z2 v
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 d' M7 `% H9 `5 r& G+ C- f- c
get creatives like banners or images specifically for the offer., Q/ `0 u; e1 L; W0 j0 k E+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- T0 x$ _9 @+ ^: R5 p" |Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: w: T8 ?7 I) o- ttrack my keywords. Without doing this, it isn't possible to see what's converting.
# Q* Y# T2 ~5 H- {; A* m# d! kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 z' ^/ C/ T7 u+ q5 p& b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& R# Z8 S8 a# i. c: \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 h6 _: f) m* d B
bottom of the page:* X, M) n5 y5 k6 D/ r) z- k' p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 z+ X# m. ~. y: O+ J
Click on the offer → pixels → Add a new pixel and this comes up:8 T6 G$ l6 a( r6 E E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; ^4 j8 L# x$ n+ A2 U
from your software into the box that says 'Enter URL of image to load'.
0 Z/ K2 R9 F; e& I% K u- dOnce you do this, it should look like this:2 t+ b1 F! X3 c: Z/ b; d, f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 s @& D: {- ?6 y; L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 ?. t8 s( S# z0 {+ |( g' J) d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" `0 a& u2 J" \% qProsper or CPVLab.% N3 h5 B8 m+ N# f" L
6 j& R) b% p2 |2 p8 V
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
