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PPV GUIDE [PPV新手入门][28页]9 [& a8 \. [/ m, }) V, S
详细的请下载电子书！ k9 C# x3 Z+ c! p4 D
+ `" l. z; N& f* `
* E4 v4 M9 l( A! \+ J4 {& aNewbie Guide
$ F0 y0 k+ ]' NPPVPlaybook.com6 }/ u, s+ O' ~5 ~6 j
Tracy Shaffer/ U! ], D' e! G H8 z
David Ford: H4 b0 ]& O4 P# c! Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! A/ t+ `; W, L# P8 v
Getting Your Mind Right to Start Affiliate Marketing w5 X/ R+ p+ ~5 Q! f) g8 ^% x @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ c2 [ f) N, h1 A2 _+ f3 E, z, oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, r/ e4 Q% w4 R$ Z% R z4 {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 ^: C1 @- y' h% _/ {1 [) Y2 O
with any success, these claims are laughable and far from the truth.. e8 y! F8 s. Z2 @. p& c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ E( r7 I- O+ B j8 k
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- Q) K( S5 O, C# f% q/ ?. |6 b" v5 X( ithe ability for a marketer to be a one person shop and make an incredible amount of money with low
& Y8 A: {( a& G8 ]4 p# I3 Loverhead.: U; z( j/ d- F% I z% E$ {2 |
The winners in this business are the ones with persistence when nothing works, who know there's5 e1 i$ y6 q. x* q( N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 p e7 M- x# P; |$ j U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 p _" c$ M$ }$ z2 Z0 u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# @. x# j' g- \# G1 ]) G2 k
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 h. y0 G/ N% @* F9 x7 \2 j$ T, ^learning experience available to anyone with a few hundred bucks and the ability to open an
9 E7 c4 P8 L( \. V$ n k5 V k: g. Wadvertising account." O8 f/ B6 Y7 S- C0 w& L% Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business V& k# R' y4 t& G" U; ?7 _
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( S& Q0 H% K; {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 D8 V& L6 X' x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. O4 U: W" u, O, e4 b: ?& G
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) W) F% G7 Q3 v6 P0 U: B2 R9 m/ qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 A8 X( x7 B$ E; }& r/ y5 i
started building.7 S7 i/ ^' o! U$ V r9 P s
Things you need to get started:) U# Z) e7 `* Y; w- r1 A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 ~% K1 I6 m3 u8 ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) V2 c2 t; a! L2 w, e6 p1 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) }2 W. o& S, R1 N6 \5 \ A- T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 Q& v# o% l7 q4 T' B) Z P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic: I3 W# p* h% O% ]% r1 H$ t
with PPV.
* ?* E4 t H7 \6 K1 I& wBasic Getting Started Definitions! i* `( V+ y( x3 H2 B* z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 S# w% s; v2 h) m% N, Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 x3 H; V3 e, H& y5 K0 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 K3 _! w; s1 W7 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 ~1 |7 \6 \4 GCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- g% l: s6 p9 I7 j1 H, [, Wreceives a commission on that product. An example would be the Amazon.com Associates program,
O# O( W: b: z, iComission Junction or Clickbank.& o4 {% T/ ~6 o' v8 J& E# w
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- g) C' U; `3 }5 H6 J* F: e* D3 ean action like filling out a form, submitting their email address, signing up for a service or sometimes
, y. C/ o! t8 W! @. B- ?" l J6 pbuying a product. An example would be Ads4Dough or Neverblue.* @ k: }: F! Y4 s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' i2 \+ i! j% s8 C( C
account, getting the affiliate approved for offers, bumping payouts and just about everything else, D& Q7 Q# o' f! M! ]8 ]& Q5 \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) w% Z4 [1 ~3 M! m. R$ p$ R( F2 |' w
right from the start can really help you.: n0 b, s9 C1 J' b. k& M H9 R, j
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served s! k& l6 f5 s* _6 D# o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 u, R6 S8 y2 w) [) X# k) C
view, starting anywhere from .01 or .015.
1 S7 l1 F$ I3 N& lIn order to use this type of internet traffic, the affiliate can sign up with a number of different) R% m# n6 E' u/ Q3 n1 Q7 \( d$ j* I
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ Q4 V: M# Z! I. w5 h& S6 ?+ f
MediaTraffic, and AdOn Network.# z* n- O$ @: _: ^: M
Don't popups get blocked by pop blocker software?
! k; _- l& Q+ rNo. Popups are served in a new browser window as if the visitor had opened the new window
8 j0 E& p; u1 tthemselves.
0 K: N+ c+ R& c$ U4 ZHow many popups get served to the visitor?
/ \3 ^/ \5 w7 H9 [; M3 sThe number of popups served varies depending on the PPV network. Some pop more frequently
. [- f" j2 O. ~/ k* b% ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) B6 k6 D0 _7 N) R
serving this kind of advertising, so they have to toe the line between keeping their software/ t* }/ ?+ `0 a1 F" d4 R m% U
downloaded and still making a profit.: Z7 m5 e. |0 ]& e, \9 _
Isn't this type of software bad? Why would anyone keep it on their computer?. O3 z# H& C9 P( q4 Q
No, this type of software doesn't harm the user's computer.
$ W& F! v8 K8 x& kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: j3 @2 Z* M; [3 z4 n# i1 stoolbars or videos to place the software on their computer. The visitor keeps the software in place so: N4 Y% D; q6 Y$ @
that they can continue to have access to the incentive.0 i ^# f9 D! ?; t4 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# N; M' n1 r( E W" W% kHow to Get Accepted into a CPA Network
' n9 S& l% d9 `' R1 q& A2 \' YIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! |/ F: y) P! L% `; ]# t
to start looking for networks is Offervault which lists offers and lets you compare payouts across( `4 p0 T, n+ q. e% B
different networks.
3 @1 I) b7 v% ?, g4 V K6 [! l" s4 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* R, s2 |9 ~; v7 ^application and be as specific as possible about your promotion methods. Usually some time after
: ~0 F7 a9 R- H7 P9 @# Vreceiving your application, the company will call to interview you. The phone interview is a critical6 ^% O* y0 D! M- c; z
part of the application process, and most networks will deny your application outright if they can't get; Q5 g1 A3 T( G; a4 G
you on the phone.
: L3 A5 g* O$ `+ i7 T, ]. a4 G5 `Often, the person who does your phone interview will actually become your affiliate manager after
$ `7 x i- h. j: p# |; fyou get accepted, so it's a good time to put your best food forward.2 }8 ]5 \( P% z. A0 W7 d0 e
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 F; e5 [7 b7 [* v8 i9 r$ ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 u$ V7 _! V$ f: }* U8 A) T+ ^What methods do you use to market offers?8 F+ c( w) f1 d. A% O# k
Do you already have a website you will be using?- V+ I: K( k* U- ?8 y1 J) I8 Q
How much is your advertising budget?/ j3 D! e( ^( G3 ] v" I: z' c
What other networks are you a member of?2 G2 I) c$ Q6 ?" @
Who are your affiliate managers at these networks?
& I' l% s- S5 i; l& w0 P. |4 Q( \: mDo you use social media (Facebook, twitter, etc.) to market offers?2 P) x4 p3 L7 V) Q
How much traffic can you drive?- U: t8 J/ m9 W, N) {9 e Y
Do you have a personal recommendation from anyone who is already a member?
$ u9 q9 L1 k2 ZOnce you provide satisfactory answers to these questions, the network will approve or deny your
o! i; [" Y" w& m; Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
- N) F! `1 f4 Y5 z/ x2 apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
! s3 F% B* y( \* h# sfor the network can be helpful.! a, Z0 K# j: x- [; }+ u7 `8 s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate L" c+ D) R- y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) H" @. B- {% M4 {4 I! w6 eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know K8 k# z& T# [7 ?& S; {( H5 b
people can open a lot of doors as far as networks are concerned., F W- i6 e1 i* @* Z; H- L
After You Join a CPA Network
" g3 L. j; o9 f; hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: y! ?) {. E" h, d+ n
and make an attempt to get to know them a little bit.
0 V. ?0 w+ {/ R" X6 yFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 `- O: p2 E( l' c/ N! Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 A+ n5 t/ y' O3 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( a( A6 P2 D/ f1 r0 R, h
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* s% v5 }. j. R1 }( R' [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. g2 p* E' u3 d1 v# c( d- ^
email.7 G" C. F, X- N, A- D
For more helpful info about dealing with affiliate managers, check out:
- j3 c$ K: x! A8 ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! ]* @8 @2 g9 v- whttp://www.mrgreen.am/affiliate- ... iate-managers-want/5 q0 c+ E+ B! g: y% r3 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 L' O7 [7 v; U- L( s5 x9 j! J
Set Up Web Hosting
; X) w w& f- r: T, @1 E" o$ e2 G" D) MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: ]# e' r" @, M, Z6 n9 L2 tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 T; }) S- G9 H4 K8 W& ~1 x$ Y0 A
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 Z! Y+ {% N+ z0 Mwhoever else is on the same server as you.
. w) S+ i5 f+ V- JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) T8 k( l- T! q! t1 x# t( [! c& \
enough that the visitor can't close the window before your pop up is even shown. You have about 39 j. U1 r: _' p' H* I q8 t. |. F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: p( j& X4 W9 b9 E) `4 }4 I( O7 e+ X
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% H' |1 z- S: @: D+ a6 s6 l; E1 h; Uhouse full of roommates (hosting customers).5 ]9 P! F; P9 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* Y4 g Y: ]# ~) t3 t! |6 hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) n6 ?3 O/ E) j2 v6 `3 e
fit.4 @9 C; W: a$ l2 ]
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& Y* Q: {# I; ~% mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate( ]2 y( ^% G( D @/ B. J0 m3 K% f
their food. Everyone else's food in the house has less space to take advantage of.
5 }2 ~; P1 U" z$ Y& D; t5 MIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
( O. D/ n5 [$ X3 d' U+ l- o/ many type of hosting this is a bad thing, and especially while running PPV traffic.
& C( M* m3 d5 w) Z4 g4 uIn the case of a virtual private server (VPS), everyone in the house has their own designated space9 ^" k; A4 P! A
inside the fridge to put their food, and other roommates can't come into that space. The server is3 d( i9 t- e W+ L; _6 j1 h
partitioned, so that each customer can only use a specific amount of resources at any given time.
+ z, r7 e) d. I3 H, B- i7 Y5 j+ J9 S1 I& @A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( Y% T8 H/ v# ]. zbelong to you and no one else can use up those resources. This makes it possible to serve much more
7 I' ]% w) L# {, Etraffic, faster.0 V$ {/ {& K S! w( j2 I
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) m& U# R" Z; b" Y! Z- v+ L' {, j2 o9 p
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 k8 d T3 f( i* P# k& A- P
here:* w, W7 t5 h+ ?& s. _ q& ]
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 W- _* f- |' w. b# |VPS&highlight=hosting
1 W/ e" Z: C/ S2 ~7 N9 iDedicated-Hosting-vs Shared-Hosting
% }6 W6 I% u. B1 ^! S5 Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 G6 c* |" G8 P& R/ m$ N9 oHosting...Your-thoughts5 b1 G* k4 ~7 a5 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 c" }, ?. {1 v+ f& q" z
Hosting Providers for PPV
1 z+ U. I! A3 d6 E9 s" NBeyond Hosting# @& {: M7 O! v+ A. C- h* R
http://beyondhosting.net/. o% d2 C% n- H. J9 A9 D
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 v6 s( w1 j% ]; n2 P1 A. Greceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 B+ x, c% N0 T8 d6 R2 q
direct linking with PPV. Also, these guys provide great support.
8 m( C* X5 W c( G/ y$ G6 ^7 gProsper202 Optimized Hosting( t+ z; @4 ]$ D& ]: n0 h" E" k5 D* s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; R/ L2 ^5 Q$ k$ k2 \
CPVLab Optimized Hosting
+ d" b0 g, k1 thttp://beyondhosting.net/CPVLab-Hosting/' E9 r$ z9 C" k
Domain Names for PPV9 q6 c# O; Y9 @6 i" X6 K
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" j( A5 X. C+ K% E) X3 V
where you're going to host your tracking software and your landing pages if you decide to make them.5 i9 b) i l( O# c+ i4 Q1 k. ~; y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" v5 L7 C" Y+ N% w Y$ E- K: fbland one is fine to start with, to host both your landing pages and tracking software. The .com,) O0 Q$ U, e8 x& p7 @8 C5 k8 S
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: u0 ^, k" x$ C9 Lterm or build a whole website.
" b! X6 C6 \$ Z- j1 V8 v, kAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 ?5 x+ i8 V" Q6 u2 itracking software on your domain. This is really important, because it is necessary to track your, V6 |8 F& z! e0 k/ D1 o' L; |% B
conversions down to keyword level so that you can optimize your campaigns. Without proper
3 t( i+ n) H+ z- ltracking, it is impossible to know what is working and what isn't.
$ M+ R1 ]- r6 q1 ]. L+ WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, M; b, S+ e e# s: Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* r: l9 n, Z1 z8 R u) N
Prosper202% p8 ^" O2 ~) i4 p+ t* M
http://prosper.tracking202.com/apps/
G) n- N) E$ M; e& \, `" L5 c, d3 DCPV Lab
5 E$ T) M& D" Q" I6 J: O9 mhttp://cpvlab.com/
8 D( T7 s3 y: }. n0 SCPVLab Help Videos
% k/ K- h* R" L! s1 ]! J3 k: @# u( Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm: P1 M* t- _% \9 f, E( G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an, i: n2 t* b9 c
industry standard.
2 x2 D! q. \! f6 ^: ]. S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 m# `% L* T- t2 G4 V& pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
_; y j% Y6 b! F, ]! A, Ngood support if you have problems with your installation.# g& F: ?" `3 w6 m/ ^
Tracking 202
, O9 w' _! Y5 c* h4 rTracking 202 is the hosted version of Prosper202. You can create a free account and then build your" f: f$ i5 z* \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: ^: i$ E$ i7 H1 g6 |" V s
area.4 v4 G% f$ j$ f
If you choose this option, keep in mind that your tracking software, one of the most important parts of# M% n* n8 E4 Y6 ?
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, u/ }, V& E2 t
interface, and their hosting.3 ~& c. s1 X. U* U. O! f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, h% z: \ a/ }2 x+ m# ?and targets which you are bidding on. Leaving this up to chance in order to save money could; B# m/ Y8 [: K$ g6 [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% d( C2 |$ m! _0 iwere using.5 h3 q0 g4 ~1 V, q: w
Choose An Offer
1 s1 ]2 c% w& s4 mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, v$ j, Q5 u6 QLesson on Offer Selection
- D& `$ j: X1 K$ jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 k) n( M' F/ ~3 m) K: j9 f
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ _: X4 U8 z" P: `& }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! b8 V5 m! z- Q. n& e7 \6 \
LeadImpact as the traffic source.8 M+ r% G: I1 _. G+ W, M
Now the best way to learn how to put all of this together is to just get started. For some variation in9 }; R! P# d* R6 g
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ F$ f9 n5 q* Ocampaign.
2 L7 F. y0 b' uWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ m: k0 _2 A3 @2 U4 N$ j
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% U+ y. I" j5 b1 nthat all traffic is accepted.
' \" G/ T+ G; \% h/ bFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. I" v- {- y# H3 Z9 l# n% E
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, J9 f% n% h& k* M" aget creatives like banners or images specifically for the offer.
8 e S1 m I, i' e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, P4 \: d1 e& [2 R) Z7 v
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can p6 r$ V T% ~# T. T; h% H
track my keywords. Without doing this, it isn't possible to see what's converting.
; H8 x; d, R# L; a- ]8 \7 y6 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& l' J/ M- S5 h, i# ?7 e, M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 L( f" j7 e* d, \In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 N, V# |; N: vbottom of the page:) X1 |+ q* @% a
Next, I have to cut and paste this pixel into my offer at Ads4Dough." U A3 `! c9 E
Click on the offer → pixels → Add a new pixel and this comes up:) Q6 Y6 ]$ \, N0 A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, ~5 X. l2 @+ O' o* p0 Gfrom your software into the box that says 'Enter URL of image to load'.) ` D, C% U$ \' d' l$ R
Once you do this, it should look like this:
3 O! b0 M' M' e; j0 O2 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 y, Z8 u! T5 L' z; P. X8 ?1 Y$ f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 M8 j9 b" r J/ ~2 LNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 i ]; G4 d% { I/ o. ^" S: Z
Prosper or CPVLab.
8 r. L+ K6 H/ S- s" x! q4 \' @/ K) D' G( Y" M3 C/ L
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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