After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: * z% Z+ X6 q2 W: K0 }（很多aff会进行A/B Test 像这样） ! k7 A% S3 Y* ~- V ) w. z% w: T- S% J* e! e) f- ]7 J
- make a couple of ads. （做个夫妻图片的广告）8 ^0 W9 }6 r/ s5 `" i9 V- L3 b
- make one lander/angle. （使用一个lp，一个广告角度） * w6 W( E/ l" a+ q - check results. (检查接结果)! B5 D+ |! F3 }
- split test a different lander titles. （A/B test 不同lp的标题） : j X$ |+ x- D) }4 o- R7 c, M7 | - split test lander images. （A/B test 不同lp的图片）. v7 C1 d2 t( |
- check results. (检查接结果) 8 [: ~5 C: G) u6 g7 T9 m4 r! I - make a few more different ads. (测试更多的广告（同一个广告类型的广告）), i0 L. U* V( d4 T# N
- check results. (检查结果) / k8 f8 `1 @1 s5 U# d - split test call to action buttons on the lander. (A/B test lp上的call 按钮) , x1 u6 {% U7 f" l) L - check results. (检查结果) 2 W8 D4 B9 s2 o 3 N/ u9 z/ D0 w; ]7 D, G; q; H( A( M9 ]$ C% q% k
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） 8 k3 p+ B% m' P) o# ?: m2 bI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 6 Q% }! a `( n' g, I1 j 1 g* D4 G2 S$ [8 }! JHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）9 @4 |' [. h, U! p
& a0 T. L }, _
- make a few ads. （制作一个少量广告） B$ l; A" o0 t2 I/ {7 F) ]3 n9 K - make one lander/angle. （制作一个lp，一个广告角度） # ?! d0 a/ m+ a0 F. h' A - check results. （检查结果）' g5 O1 ?7 l! w) Y, |
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） : {* z! U5 H0 [0 [ - check results. （检查结果）0 M/ M- m ~7 ]# F9 E$ k
- make a few more ads. 7 m( }$ q, i1 `' F$ r5 L- N
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10