After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: ( l5 i' ^+ A. t% b（很多aff会进行A/B Test 像这样） 6 ]7 R5 \6 _" w# K ! Q) @7 S+ u8 P# _: U3 c9 Q) v7 i
- make a couple of ads. （做个夫妻图片的广告）; z" |1 `) H2 {1 J! _9 V* ^$ m1 K# C
- make one lander/angle. （使用一个lp，一个广告角度） # r8 d6 P( t" P) ]; k% l5 V& c - check results. (检查接结果) # b5 |. X* _& V/ v' a1 o - split test a different lander titles. （A/B test 不同lp的标题） 1 Q. \% q0 ~$ h - split test lander images. （A/B test 不同lp的图片） 5 b" H( [7 g2 m! F - check results. (检查接结果); w1 o3 _( z7 Q/ j# \4 B
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)4 a+ s( M# b u" L0 h5 X
- check results. (检查结果) : e2 v6 W7 C# c+ u. n - split test call to action buttons on the lander. (A/B test lp上的call 按钮) $ P3 v) p1 u* q( Y: H+ o6 t - check results. (检查结果) ( q( p& F* L2 Y3 S 5 u) X9 L; t5 d: `" I2 u0 F& I# y5 T s( f4 I- |* p
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） ! v" i7 _, e# g" G4 lI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 4 }6 q$ d5 X7 {* C3 Z. @- T ; k' N; n4 e3 X" wHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）) P8 |' N& g4 @
S% O8 y( \0 l2 r5 N9 y0 I- make a few ads. （制作一个少量广告） 4 @+ h, y, V; V( a6 q9 {4 ~) O- d - make one lander/angle. （制作一个lp，一个广告角度）5 S& _6 ^; E8 N) c" M+ ^
- check results. （检查结果） ; r! c3 J: o5 |: q$ [8 w A8 T - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） 1 A( x6 ?! f1 L2 y8 `" D9 g* u' S, p( B - check results. （检查结果）5 M1 Q9 ^1 `$ L5 \+ `7 S
- make a few more ads. 9 q# j; u. M1 I( p% L 6 n6 z# K0 v, f7 r. H
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10