After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:; v0 w; u$ \5 x
(很多aff会进行A/B Test 像这样) D. p; _& G4 G$ |
7 a) q" D3 o# \! Z- make a couple of ads. (做个夫妻图片的广告) $ r6 r4 Y( J9 r( B) X/ h5 X - make one lander/angle. (使用一个lp,一个广告角度)8 {% {: g/ t; M6 ?8 K9 o) r3 j
- check results. (检查接结果) 0 v9 R4 D" X, R$ J: o. M0 V - split test a different lander titles. (A/B test 不同lp的标题) ( l% M6 ~$ V) |) b2 ~/ X9 e - split test lander images. (A/B test 不同lp的图片) 2 w) I3 t: i, g( T - check results. (检查接结果)" j3 ^" \8 ~3 A$ `
- make a few more different ads. (测试更多的广告(同一个广告类型的广告)) 3 W" ?6 D! }; v: r0 A - check results. (检查结果) K: y1 n' F D* h% z( l2 F - split test call to action buttons on the lander. (A/B test lp上的call 按钮) + ?/ w/ {2 q; G5 W$ A6 f3 Q - check results. (检查结果): Z4 o, E4 |2 a8 I: ?4 {6 d
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- I$ m) m! ^) b+ s% B+ lUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. (通常aff 会放弃因为没有赚钱,或者是非常开心,盈利加大投入)& ?- l! T, i, Q2 _4 Z
I'm not saying that strategy is completely wrong... (我不能说这种策略完全错误) - }! i/ E: M' v$ X$ _$ T b/ n F% a) T1 ^6 c1 e
However a strategy that has worked very well for me goes a little like: (然而有更好策略 想这样) 8 ] A0 |2 S% _+ J" B& w1 ~ 2 Y' O9 o9 o8 D! M0 d3 D3 }
- make a few ads. (制作一个少量广告) / v+ ~ e; \1 R. _. |& W - make one lander/angle. (制作一个lp,一个广告角度) $ K/ \0 V: [' a# ?8 a5 l$ N- u! V - check results. (检查结果) 3 \' G, V, G$ \/ q E9 k - If profitable or break even, if losing split test with a different angle. (如果策略保本或者盈利,不要放弃测试别的广告角度)+ n* D& c6 @% _5 E2 U5 u% Z: j
- check results. (检查结果) 7 }" ^& |2 @7 S% J: Z; a - make a few more ads. ; y6 B% \2 k6 I4 C" o7 B# `0 `) l2 Y0 \2 F- I* b; k8 Z/ G
河小马 发表于 2013-3-12 07:12 - I+ I. O& H6 B# B' @/ A, m3 v
我想说的是。。 LZ 你的英文 确实有点差。。。 . Z! t% q3 Y- ~, x4 k5 R h' y) S * o+ ]! e. P+ m3 ]3 q9 Q$ Na couple of ads: 不是夫妻,是一些
+ i) L' A3 i* m& b1 q! W9 w夫妻。。真那样的话这类的LP不容易通过吧哈哈~~