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[闲聊] 如何优化Shopify产品描述?我总结了一个时尚类常用词汇表

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发表于 2017-11-22 17:57:52 | 显示全部楼层 |阅读模式
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如题,Shopify的商品详情相对于淘宝已经简化了非常非常多,国外很多网站的商品详情页都非常简单,甚至简陋,但这部分能做的功课其实很多。

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投放广告时,商品详情页很多时候就是落地页,所以详情描述对转化率影响非常非常大。我正在翻译一篇国外的商品详情页教程,今天先给大家这个词汇表吧,我觉得还不错,今天已经用起来了。换一个词表达,整个sentence立刻变洋气了呢(Jasper上身),哈哈哈。

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时尚类商品常用形容词的替代用法:
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Amazing: astounding, mind-blowing, electrifying, impressive, stunning, shocking, phenomenal, remarkable, awe-inspiring, thrilling
Chic: current, elegant, sharp, smart, sophisticated, refined, studied, urbane
Classic: quintessential, archetypal, distinguished, excellent, ideal
Classy: posh, prim, ritzy, trim, turned out, glossy, tasteful
Cool: fresh, refreshing, snappy, clever, keen
Cute: charming, delightful, pretty, sweet, darling, fetching, precious,adorable
Easy: natural, accessible, effortless, leisurely
Excited: ebullient, elated, fired up, jubilant, overjoyed, pleased, tickled, flushed, reveling
Exciting: fascinating, intriguing, spellbinding, riveting, enchanting, compelling, irresistible, magnetic
Fabulous: breath-taking, outrageous, marvelous, spectacular, striking, superb
Fancy: frilly, frou frou, sumptuous, showy, ornate, embellished, deluxe, lavish, rich
Simple: light, clean, straightforward, uncomplicated, stark
Stylish: dashing, dressed to kill, dashing, jazzy, jaunty, a la mode
Vintage, retro: dated, nostalgic, evocative
Wonderful: admirable, astonishing, brilliant, remarkable, miraculous, sensational, swell, ambrosial

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以上常用词如果能够用起来,产品详情就会看起来更加生动、活泼、地道。如果想了解更多词汇,可以接着往下看,略长。
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形容风格的形容词:
60s-inspired
70s-inspired
80s-inspired
active
adjustable
adorable
affordable
anatomic
anatomically designed
antimicrobial
asymmetrical
avant garde
banded
beaded
beautiful
big & tall
bloused
boho
boho chic
bold
boot cut
boxy
boys'
breathable
busty
button-down
buttoned
casual
cheery
chic
classic
collared
colored
colorful
comfortable
comfy
constructed of
contemporary
control-top
cool
couture
crisp
cross-stitched
cushioned
custom
cut out
cut-out
cute
cutting-edge
dainty
dapper
decorative
demi
dependable
designer
detailed
discounted
distressed
double breasted
dramatic
drapey
durable
easy-to-maintain
eco-friendly
edgy
efficient
elegant
embellished
embroidered
engineered
environmentally-friendly
ergonomic
essential
everyday
exceptional
exciting
exotic
exposed
extra large
fabric-lined
fabulous
fancy
fashionable
faux
favorite
feminine
festival
figure-friendly
finely detailed
fitted
flattering
flexible
flirty
floaty
flouncy
forgiving
form-fitting
full-priced
fully lined
funky
gathered
geometric
girls'
glamorous
glitzy
graceful
gypsy
half-priced
hand-sewn
hand-washed
handsome
high-performance
high-waisted
hot
imported
in style
individualist
innovative
intricate
itch-free
jagged
junior's
kids'
knee length
knit
knockout
lacy
lapel
large
latest
layered
lightweight
line-free
lined
long-lasting
loose
machine washable
masculine
medium
men's
metallic
mini
minimalist
mixed-media
modern
moisture-wicking
must-have
non-iron
odor-absorbing
odor-resistant
old-fashioned
on trend
opaque
open-backed
organic
oversized
patchwork
patterned
peasant
petite
pieced
pleated
plunging
plus size
plush
polished
practical
pragmatic
premium
preppy
pressed
pretty
printed
professional
protective
pull-on
pushup
quilted
racerback
racy
refined
reflective
reinforced
relaxed
reliable
remodeled
retro
retro print
reworked
ribbed
ripstop
rocker-style
romantic
ruched
rugged
sale-priced
sassy
savvy
scooped-neck
see-through
semi-formal
sensational
sexy
shaping
sheer
short sleeve
show-stopping
silky
silky soft
simple
skinny
skinny-fit
sleek
slimmer
slimming
slinky
slip-on
slouched
slouchy
small
snug
soft
solid
sophisticated
spiritual
sporty
standard
standard-fit
state-of-the-art
stitched
straight
strapless
strappy
stretch
stretchy
structural
stunning
stylish
superior
supersoft
supple
supportive
sweetheart
symmetrical
synthetic
tailored
textured
tight
timeless
top-of-the-line
translucent
trendsetting
trendy
true-to-size
tunic length
unique
upstyle
vegan (leather)
versatile
vintage
voloptuous
voluminous
waist-slimming
water-resistant
waterproof
wear-anywhere
whimsical
wireless
women's
yarn-dyed
Zippered
短语
a ___ adds a pop of pretty color
a ___ that always looks as good as you do
a ___ that you can dress up or dress down
a fashion faithful
a fit that smooths tummy/hips/thighs/rear
a sheer/lacy accent updates the design
bands of ___ interlace to form a dress with a racy/romantic/old-fashioned vibe
both comfy and fashionable
can go from the office to after-hours with ease/polish/style
clashing colors draw attention away from your ___
clothes that look as good as you feel
designed to fit snuggly/invisibly/sheer under clothes
designed to trim the thighs/waistline/rear/profile
dress to impress with this ___
dries faster than men's shirts
fabulous fashion and sleek style
faux pockets/fly create the illusion of fully styled/classic demin
find your perfect fit/style
flatters from every angle
intricately textured/designed/beaded
light up your look with this ___
look good, feel good
offers wrinkle-free/comfortable fit without compromising style/softness
pair this ___ with career or weekend wear
perfect for a night out on the town or a black tie party
pintucking/stretch fabric across the waistline works to flatter the figure
remarkable comfort
sewn to a standard of perfection
show off your funky/sophisticated/trendsetting style when you wear this ___
solid construction/hand-sewn accents give this ___ a solid sense of style
spring/summer style for anywhere you go
standout style and flawless fit
start with a ___, add a ___. and you're ready for anything
the combination of cotton and silk/cashmere/angora adds the perfect amount of polish/comfort
the latest style/trend
this bold/trendsetting/stunning ___ is sure to get you noticed
this edgy/reworked design improves on a classic
unsurpassed fit
want a ___ that works just as hard as you do?
with beaded/ruched/pintucked details, this ___ give you chic/unforgettable appeal
work/play/exercise essentials
worn-in/sheer/metallic finish
your freshest look for spring/a night out
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发表于 2017-11-23 14:05:22 | 显示全部楼层
超实用哈

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哈哈,我自己也在用的,可以存起来哦  详情 回复 发表于 2017-11-23 15:04
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 楼主| 发表于 2017-11-23 15:04:19 | 显示全部楼层
biggszhou 发表于 2017-11-23 14:05. l3 p2 R) [1 f' q
超实用哈

3 g. g- S* u( ~" K哈哈,我自己也在用的,可以存起来哦
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发表于 2018-3-14 17:06:57 | 显示全部楼层
这文章好像在哪看过

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可能是我们博客吧,这个是我一个字一个字码的文章  详情 回复 发表于 2018-3-15 09:10
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 楼主| 发表于 2018-3-15 09:10:36 | 显示全部楼层
lzs5240 发表于 2018-3-14 17:06) B' t! t$ d0 n
这文章好像在哪看过
. N% O( W6 D: v; P6 j/ t6 M5 I0 w( }
可能是我们博客吧,这个是我一个字一个字码的文章
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发表于 2018-3-29 19:16:23 | 显示全部楼层
收藏了,谢谢。
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发表于 2018-8-10 15:07:14 | 显示全部楼层
谢谢分享
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