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PPV GUIDE [PPV新手入门][28页] V- W- q9 [! i
详细的请下载电子书！
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l, K) S* @* q% O3 @/ {- h. t$ G: C) I$ u, u9 ]
Newbie Guide* F1 [9 k) s) I
PPVPlaybook.com' `. y$ D, `4 L) h$ t' U8 v- Z( f
Tracy Shaffer
0 e( P9 K) m6 y9 o: t, Q+ jDavid Ford
4 q- P X! T+ T0 e5 T& p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# |# F& _ }7 o8 r P) n' kGetting Your Mind Right to Start Affiliate Marketing
/ W8 n% k3 W" F1 e# |8 n9 j3 zThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 E; @" ~$ d& q$ _$ L# ?1 F& d3 v" z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* h* X$ s( s3 ?$ j" Syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% @3 X3 I& s3 k. A, g0 I2 O3 N! ~with any success, these claims are laughable and far from the truth.
9 a" r& U7 W% aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& G% V) d! u1 Y8 j% \flow management. The main benefits are the low barrier to entry compared to other businesses, and
8 F/ D% \6 l$ }the ability for a marketer to be a one person shop and make an incredible amount of money with low: o* y: Q2 [2 @7 b! u
overhead.. `( I0 L4 o( Y1 |& C! C
The winners in this business are the ones with persistence when nothing works, who know there's
" G D% i- G6 U# T/ p6 }3 @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, Z8 Q' z+ H* t/ d) f) {7 ~- RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 p4 n$ \% }' i$ ]$ }% B! D
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 y0 k" w3 q% y7 Z. R4 L
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 P _# j" {7 z1 ~2 Z* K- F
learning experience available to anyone with a few hundred bucks and the ability to open an" f& s1 B! R E4 U+ m
advertising account.1 r: ]: L7 P, k) c4 J! d$ a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( i* y+ N3 O7 T6 G Z" j2 swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, c8 x: O+ k1 O4 k1 A- Q) e% Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: k! Z1 n. G5 E) s* t+ c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 L3 Q6 Z% M- ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: K& d6 O, s9 U2 S$ s. ?+ l3 W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# M) C9 X* W8 N/ h5 q$ Cstarted building.
' R, Q8 H! s+ I4 }Things you need to get started:
7 i2 ]$ v3 ]8 h% s1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 ^2 g3 T/ y2 C) n+ S8 i. ]3 W9 R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 f) F7 i- f/ X: N& J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 n u& O9 l3 m6 `) |2 G: I% u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- { `' p; A8 E7 i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) v* b E) F: {2 z
with PPV.$ [, Q9 m5 o# u$ M J. Z
Basic Getting Started Definitions
2 @0 Q) A0 `1 [* ~4 k8 Y5 d- tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 o0 `) |1 e9 B Z! D: Z+ M( E7 z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* |( n* X- C1 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 z% ~9 W: V" Q- x# w9 q. ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! `/ Y: C7 K7 m; LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* Z4 [$ A$ m9 G* u6 _+ P/ i) u6 Z4 d
receives a commission on that product. An example would be the Amazon.com Associates program,0 {5 o5 i$ ]7 K, \; \
Comission Junction or Clickbank.
I$ K; {2 W8 iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 e0 E+ k# `/ f- g, X7 @0 |an action like filling out a form, submitting their email address, signing up for a service or sometimes
' r# C( D" _) C: h; U- z6 Bbuying a product. An example would be Ads4Dough or Neverblue.
5 g& W: s k- G* D! c' tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 e6 z& r$ V! J/ t& w# Y* ~8 ^account, getting the affiliate approved for offers, bumping payouts and just about everything else. H( [" K) l4 J O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, S4 N0 Y0 L& ~, `
right from the start can really help you.
1 t1 v+ W) [/ C( }2 nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: ?9 e7 |& g5 h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ O- X( P8 I3 @& z& o! Zview, starting anywhere from .01 or .015.
9 f' o/ g8 }: Q6 |$ b8 W& T* H/ HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 P% D( g. W; D* Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' z0 n% M- D( i+ s9 s& w0 F3 l1 B% Y
MediaTraffic, and AdOn Network.
4 ~) F0 z8 l3 P* Q- m( |& u& P3 lDon't popups get blocked by pop blocker software?
$ M8 @9 E1 A1 K$ ZNo. Popups are served in a new browser window as if the visitor had opened the new window/ s D6 a1 _# S% ~" R' [; Y9 A
themselves." ]( I& b [$ `1 Q3 K# }* |* v
How many popups get served to the visitor?. `6 M5 V: i$ T6 Q! ~
The number of popups served varies depending on the PPV network. Some pop more frequently
6 y' L f) \& k3 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% ?' A* k. O; |serving this kind of advertising, so they have to toe the line between keeping their software* T; E/ U4 v: N1 X1 E3 a
downloaded and still making a profit.
3 C! Y0 M! }5 m& wIsn't this type of software bad? Why would anyone keep it on their computer?
, Z$ K4 X- C" W. Q- Q: P& ]) c nNo, this type of software doesn't harm the user's computer.
2 o) s) T" e$ R3 BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# [. w" l' W. R5 B( X6 q" _( H
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 ?- h) J6 I8 p- _; G( H
that they can continue to have access to the incentive.4 R) N& }( A# [" E& I* E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( U) a4 M, Q' q% @9 n0 A0 `How to Get Accepted into a CPA Network# _1 z; X: C, y" F! j7 e S3 @5 O( ]
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 T Z B5 b; s, ]% i. k
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 E( }$ e. f4 \9 Z8 \) _
different networks.
& j$ \3 B# S2 a W/ ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( [$ l( m7 ] w4 [" q# f' V0 J
application and be as specific as possible about your promotion methods. Usually some time after
2 q3 O) o* c% s: ireceiving your application, the company will call to interview you. The phone interview is a critical
2 _ z4 Z$ |; {! u. R5 L+ L }0 y3 `6 Q0 rpart of the application process, and most networks will deny your application outright if they can't get5 K/ K0 E3 P6 i. R, J5 \3 K
you on the phone.; q, B' ?; b" r. r
Often, the person who does your phone interview will actually become your affiliate manager after8 y6 @2 }+ \# n5 { O
you get accepted, so it's a good time to put your best food forward.2 R2 X" i8 y6 u9 ^9 C6 S3 Z- c
You might not relish at the idea of someone grilling you about your internet marketing methods over6 I* z% ?9 X; y
the phone, but trust me, this part is critical. Have answers in mind for the questions:/ w& C7 {& P# k4 {$ \% `
What methods do you use to market offers?
, N( e7 l+ b; e* \ c; W+ GDo you already have a website you will be using?
; ]4 a- A) C! QHow much is your advertising budget?
7 p, r/ k% k& i% H& s7 v; [2 \' r% dWhat other networks are you a member of?" y# s3 o( Q9 d' ~, @( l9 H/ u! G
Who are your affiliate managers at these networks?7 \, @0 C: l4 w5 c8 R$ ]& T9 u
Do you use social media (Facebook, twitter, etc.) to market offers?
3 W) L# I3 C/ \/ d" DHow much traffic can you drive?
# ]8 i9 y6 \' G. QDo you have a personal recommendation from anyone who is already a member?/ F" r* U' n8 n. }& t1 l4 o9 r: ]6 O
Once you provide satisfactory answers to these questions, the network will approve or deny your) U: n1 i: ?' n
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* ~8 m- [$ S; C$ Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& q; b1 a1 Y3 [- efor the network can be helpful.
8 x! Y5 o8 ?& \- V8 xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 n8 [& [) h9 Q- h4 M* e, xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) X9 T: {9 [; r. Z4 w2 Z0 Mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 ~0 Y! _3 K6 X) Z* z6 R2 Ypeople can open a lot of doors as far as networks are concerned.0 z9 k4 o% `1 l
After You Join a CPA Network0 Y; @- n9 H4 m1 L; M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 Q, H; J9 N; e7 V8 C$ j
and make an attempt to get to know them a little bit.: G! P' j( Y2 k/ G8 f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) X$ Z& Q q/ m9 M( M" j( g% X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 X9 _) m0 j4 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ M: \& y8 f' o8 ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% C- W; S. o( qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 x0 r1 i* r( R" h/ L# S& K# d
email.5 Y- l3 d }& t6 y
For more helpful info about dealing with affiliate managers, check out:! l, r2 K; {3 J. E1 d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
h! ]% O* }6 C# whttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ y" V7 }, y8 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" T- i! U9 h9 p: i+ {Set Up Web Hosting: o# z. l' \2 u+ r- o/ b, d
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& b+ O1 `, v4 w1 ~" I3 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" S: k4 N& ^+ L: n* J! `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ G s9 @. w: H. Q: z6 d4 i# ?whoever else is on the same server as you.
% [0 C5 u' t- s @0 \0 tSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 i7 Q" ]/ w$ I! Y; Q: }
enough that the visitor can't close the window before your pop up is even shown. You have about 3% c2 w/ ~. i6 u; u0 v
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 K2 {1 a0 s* `6 STo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! A+ F1 s1 y0 K& b1 Ohouse full of roommates (hosting customers).
! ~& n5 P$ ^, OIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 @- H3 v1 [0 {$ l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
& |: n: D& D( k% q* F0 a$ sfit.0 @; ^1 i" P+ E7 l: b9 O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 D: d) }2 U: ~. d3 _9 r8 L$ ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate( D$ ~- {3 w c% f" I; C
their food. Everyone else's food in the house has less space to take advantage of.8 t% O; @8 [2 G8 J( l& `( F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ j# \. Q* H3 J' Q- I: G* @2 V
any type of hosting this is a bad thing, and especially while running PPV traffic.& Z% Q: T( X0 Z4 Y0 T. b
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; I% ^. D V% j9 b0 m ~inside the fridge to put their food, and other roommates can't come into that space. The server is
/ s1 |% @$ k7 K. [& W: rpartitioned, so that each customer can only use a specific amount of resources at any given time.! H2 l# Y4 |/ S8 ~8 e2 r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ G4 o/ ]8 p2 q5 w& W S! ? G" ^4 M$ P6 gbelong to you and no one else can use up those resources. This makes it possible to serve much more
6 r. o) d& i4 f9 j6 ttraffic, faster.
9 z4 I+ g% @+ {3 S/ IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 Z! f7 Y' `' W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; L; X, I- a* j" H5 ^
here:, X' F# C& T W4 h, h
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# p4 w: s+ S4 y* @2 y k
VPS&highlight=hosting
; I6 p( D* P7 F. n R2 QDedicated-Hosting-vs Shared-Hosting
0 F7 u* G3 x" Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 s% q& D5 n$ i" t) ]2 b0 lHosting...Your-thoughts# ^! n: }8 v" o$ P, e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" {$ h' B5 R" `& a# \' _ EHosting Providers for PPV
8 u6 A9 p) g1 S7 U; V4 i; xBeyond Hosting4 \5 }4 n& `* h5 U9 f; M
http://beyondhosting.net/9 o- s. u2 p; `* u6 s! F i2 Y2 O8 T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment, |2 D2 u0 P' W& v4 A6 V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 O% Q( b* E9 g/ C- x+ S# Qdirect linking with PPV. Also, these guys provide great support.6 ]9 |7 ?, g& z7 x( a' e$ U: ^
Prosper202 Optimized Hosting
2 c+ J3 N, X: a" h& T4 g( ^: g0 {3 Vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- @* Y/ k6 I: A: o# _
CPVLab Optimized Hosting# `- o1 N0 }& b2 b v- l# S
http://beyondhosting.net/CPVLab-Hosting/
" L" c* K) ~3 m: nDomain Names for PPV
/ [9 ^* d& n% c+ z# [0 Z& S! ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# S4 G, `/ P! k( g- i" e8 e5 x
where you're going to host your tracking software and your landing pages if you decide to make them.
: M7 e% K1 S8 q+ T% g' oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: ^) s0 L9 R( f8 H6 Dbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 ]$ |0 K8 v4 B. m L' p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( Q8 D; J/ _0 k! C. vterm or build a whole website.+ A( }* T. p: N& Y: f& J
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) Y Z3 ~4 T; D3 o/ q! E* Utracking software on your domain. This is really important, because it is necessary to track your
+ D; \1 j/ }( I2 c6 Tconversions down to keyword level so that you can optimize your campaigns. Without proper
9 B0 u4 a7 k' _, S. d7 O% p8 [% Ltracking, it is impossible to know what is working and what isn't.
9 d# V4 m3 H* I @7 |0 p; }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( t, x# f8 n: i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- \( X, d! A9 [/ K" uProsper2027 s- x5 A; l2 c p* ~ h
http://prosper.tracking202.com/apps/
- h( ]6 E6 T4 u/ f4 V1 gCPV Lab* [. t9 U, J; ~' S9 W- E( M
http://cpvlab.com/
# E/ u: r* x; p+ OCPVLab Help Videos- d0 ^! h7 H& U/ ]% W( f0 F
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 `8 k* e5 r1 A% ?- d" vAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- K5 R. T6 ?, x8 D" k8 \! a1 g' Xindustry standard.
0 G- G. k% W& @2 h- I2 C R; A# `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 {2 c, h9 L- Q6 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. c, e2 p, C) t$ O) P3 e" {good support if you have problems with your installation.6 n5 W: P- Z1 B: ]* _5 t* c7 i
Tracking 202
( Y# Y5 Q5 h0 d3 M! H2 ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 e, A5 t6 ?" P3 qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* o5 ]9 ^! U8 O- R, B8 b A3 T
area.
: N- D/ K; `, F g5 k5 Q' V$ f* ?If you choose this option, keep in mind that your tracking software, one of the most important parts of
" v) h. U' L5 }' G- i6 Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 c' g! h5 F- i$ O) l8 Einterface, and their hosting.1 L% c; n3 A" w! ?# c8 y- t
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 l' l2 j8 H" [( Z. cand targets which you are bidding on. Leaving this up to chance in order to save money could
1 o+ G5 G' ?& o+ }8 x$ t6 zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you$ T$ U% \/ l* d# C) F
were using.& k. j9 S" o# \6 m/ G7 _- U
Choose An Offer% y. ]/ d3 ?/ k5 m0 J( v4 T
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 D- y0 V: O3 F# j- U4 J
Lesson on Offer Selection
% k w% Y! w. K( jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 l0 k: B2 x3 a6 g. T
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 S& X7 |4 l/ ~* L" F2 ~
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* u) y! i2 t V9 Z! w" a$ `
LeadImpact as the traffic source.1 @4 s" Y# R; D9 ?, L
Now the best way to learn how to put all of this together is to just get started. For some variation in/ y( C Q8 v: J. A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 O9 O" n" [/ g8 u# D- @
campaign.. ~% }7 n; b. W8 C. j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! Z% a8 W, B* k4 c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) V: u, U; M5 ]5 K9 J; ~
that all traffic is accepted.8 y) v, r2 ^$ \, N, k1 u# W0 s4 T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 J5 G" R9 m) j: G! uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 f3 l s/ {( m( z4 S* Vget creatives like banners or images specifically for the offer.
9 v$ W: E9 h% T, i' r8 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% h( n" J! H9 j/ x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
]2 T) a( F& K5 Q: B0 Y8 ptrack my keywords. Without doing this, it isn't possible to see what's converting.5 |1 i( L0 b* |6 F3 \! U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 B( G+ c! y% D* w/ X# Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" ^9 b; ^9 h5 \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 X7 G2 o4 H. J) O e" q( c
bottom of the page:, o% D: K( Q1 w- T* [9 C' E/ N# P
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 E# A! x e: s& s. @
Click on the offer → pixels → Add a new pixel and this comes up:1 d5 e: w$ `/ M# L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 a+ ~7 I6 N( w E# h# S
from your software into the box that says 'Enter URL of image to load'.; K4 z" }% s5 e5 D: L/ h u
Once you do this, it should look like this:
4 t) v/ `7 t: D/ B2 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 q$ l6 w& E! L8 q$ y [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 G: x& ^8 E, ~ J+ c# xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( h. ^2 ~3 k- H& ~8 c8 E$ a3 [& xProsper or CPVLab.5 f- I* V4 l" C, Y7 O: k' z& r e
* J) x# I5 w8 s8 R+ {! C5 n |
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发表于 2012-12-27 18:47:17
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