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PPV GUIDE [PPV新手入门][28页]1 W8 L& ]( C/ A# x
详细的请下载电子书！
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8 `9 ]) c6 G- Z. }6 U" v
! P' @9 v1 N$ F9 ENewbie Guide; C7 W$ |$ z% z) ]. _1 }
PPVPlaybook.com
5 z- S, |( v6 k6 u# b, BTracy Shaffer: W% L& N$ K9 ?& ^
David Ford
7 |" U) i9 l, e, \; ^1 I- L7 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 R' _; ^% m' Y0 r# I
Getting Your Mind Right to Start Affiliate Marketing5 O" {2 k7 W S* M0 M$ A
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% g) s* O" Y+ u- c* J
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( z, X3 w( e: F7 ^% ^* uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- _$ e2 a1 Y: q }4 v2 R9 Xwith any success, these claims are laughable and far from the truth.; V; K& X! g" o$ F
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 A! M0 B/ p1 y3 {" y5 s
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! l' ?' i4 o5 T8 N6 @3 [" V6 pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
! t! r# u" t& j Doverhead.
- n, B- n3 }% ?2 \The winners in this business are the ones with persistence when nothing works, who know there's
$ N7 N' x+ G: V& F7 b" oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ R8 S2 L+ t# B8 y- d7 k4 x: z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 }1 }. A' G: H( H% T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., _& W; h B0 V7 }2 k
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 A. ^. s0 {9 b5 @* j, h( qlearning experience available to anyone with a few hundred bucks and the ability to open an8 R) Q" _ q' H8 ^
advertising account.
) R* A6 X' h) x) PYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 }; ~- V3 U, `8 ^1 owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, Z+ _# l7 U9 _; ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# `' @5 k6 D- P& s mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! i+ M2 A! f1 g1 L% w6 ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! N7 c3 T+ m% \- L
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 ~7 ]* M9 q5 G! P$ sstarted building.' J9 U: Y; M- \( L4 a
Things you need to get started:
* ?/ k, {" C1 i+ x1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( @$ c! |* _& G- X2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% o3 v, o9 @+ u B" t; R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 ]# O' G L. v" K
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- k6 p) n9 p& D9 k$ q2 j0 M) e
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% J1 n/ W8 A& x1 ]/ U- ]
with PPV.
2 y- U# ~; D- Q; ~. R$ ZBasic Getting Started Definitions
. Z* V% ?+ `" r+ O; a$ o% t5 zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ g/ T$ P0 z5 [" C/ S# V9 q0 B7 yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
k! k) i; H( U$ n6 O2 Y7 w4 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; M" ?( J7 Y! ^, O8 w) @- e5 j* `types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ [2 ]& M2 m6 P- PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 g6 D& {+ ~. u1 v8 preceives a commission on that product. An example would be the Amazon.com Associates program,6 p( J" U, z# @% m- e
Comission Junction or Clickbank.2 p6 k$ N: k5 t( b( a5 }' x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( j% s( k) p6 h7 B, Oan action like filling out a form, submitting their email address, signing up for a service or sometimes
. V( K5 l3 G q; D) g1 ]+ [9 Dbuying a product. An example would be Ads4Dough or Neverblue.
4 ]$ J8 w6 e) {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( m4 J' z/ g1 Daccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; S& P6 q+ q2 [+ ~# [0 ~; S: Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, R! p' |+ U/ C1 i7 Z# i% C
right from the start can really help you.1 Y3 ]% N9 s( b' X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% n4 X' R$ K+ ~% h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& p3 u) B0 X$ t0 T) O9 D
view, starting anywhere from .01 or .015.9 N5 U6 n& h. _% S$ j0 c
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 a' A& e: O3 U1 O% G. z$ y5 R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% J6 Q. A4 |$ y0 y
MediaTraffic, and AdOn Network.9 w% n: y7 e0 |# E* A
Don't popups get blocked by pop blocker software?1 R2 L3 l) j* m7 M8 J% O
No. Popups are served in a new browser window as if the visitor had opened the new window1 f4 l0 i5 m" o1 f" f/ Y
themselves.
! V! L/ E, X) U* BHow many popups get served to the visitor?
! L1 L7 F1 T0 B" {8 }3 L9 J- |The number of popups served varies depending on the PPV network. Some pop more frequently
' G2 m6 n# X0 K* f- o" `8 S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; [7 R; |# z- ^' Eserving this kind of advertising, so they have to toe the line between keeping their software
$ f+ P2 {: V3 L6 y: P' z& D$ Bdownloaded and still making a profit. l0 c' Z- `3 h+ ?- U( i8 [
Isn't this type of software bad? Why would anyone keep it on their computer?
9 `+ X, B: A' ^4 @0 m( Q+ ^! LNo, this type of software doesn't harm the user's computer.
' n# p$ |3 G" ?! X; @4 E5 R% c+ {Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 t+ }: ?- P8 W5 b8 Y/ p; xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 O' R5 z* }( p& z: C" cthat they can continue to have access to the incentive.3 W; {0 o) h8 D2 ~ q3 W! q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% t6 t! r0 {9 g$ x2 J$ O$ vHow to Get Accepted into a CPA Network
* `0 n! T3 \. n' z/ bIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 r# J8 _& H/ f9 S+ _( W: \to start looking for networks is Offervault which lists offers and lets you compare payouts across. e! W5 N3 N6 R
different networks.
' d! @# X% L) D7 N3 P8 k- {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 D" y; ?# J6 j* j2 k9 Wapplication and be as specific as possible about your promotion methods. Usually some time after
! q8 J+ ~9 z' m6 s/ W" b2 Jreceiving your application, the company will call to interview you. The phone interview is a critical/ R9 I! j+ K* u2 |$ j
part of the application process, and most networks will deny your application outright if they can't get
( w! {: U" k& o. G* I* ]+ A! Tyou on the phone.
, X+ ^4 X/ R5 c6 NOften, the person who does your phone interview will actually become your affiliate manager after+ d$ y7 M, F$ E
you get accepted, so it's a good time to put your best food forward.; B# l' z6 j6 Z' `
You might not relish at the idea of someone grilling you about your internet marketing methods over# |& ~# }: B( x
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! w/ y; r& t/ T- `5 P$ B& ^What methods do you use to market offers?9 l* X2 [$ V; F( Q; d& ^- s% j: [
Do you already have a website you will be using?8 s! F5 _& D0 N6 b) B- h# z0 e
How much is your advertising budget?
% _8 T* S/ F& M$ h& i2 |What other networks are you a member of?& x5 n* r4 h1 N9 D( H2 G' L( Y- v- I
Who are your affiliate managers at these networks?
0 `$ ?5 G; p) l- _' n/ zDo you use social media (Facebook, twitter, etc.) to market offers?7 s- h' f# T1 p3 M
How much traffic can you drive?% [+ L7 [: x( I
Do you have a personal recommendation from anyone who is already a member?- X/ ^/ w' `: U" U9 a" E* c7 {" `8 a
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 @6 _) l4 F6 l1 Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 ?- y9 z6 ^5 S. R" A
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 j f9 x4 O# z6 @( }0 f3 U* efor the network can be helpful.4 T6 `1 B: @+ y, ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ V+ e9 l6 c: A# ~# R) Y" }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 Z- H: S* P- Z5 L) U7 f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! @; R$ B- p& P7 Q3 W5 j& s$ u
people can open a lot of doors as far as networks are concerned.
, M" `$ h n% @ ~. G/ qAfter You Join a CPA Network1 M$ }+ l0 ~" B7 |9 X8 \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 l; v: K4 U- [1 V) }; E
and make an attempt to get to know them a little bit.; x2 w# P( o2 i/ E# L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: d2 ?% p9 L0 e$ T' @
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: r# L8 @# a; l5 o; a, p. o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 o1 l4 S& j' y6 I! p9 Jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. D3 s" J' s- l3 {# nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; I- w7 Q1 d; `; c4 a+ `email.
0 p* y5 ^8 M; S& JFor more helpful info about dealing with affiliate managers, check out:
& I" O3 E9 N4 Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. u! m2 N0 ~$ l/ [5 R+ h, m
http://www.mrgreen.am/affiliate- ... iate-managers-want/. Q I' A& Z3 N/ b V G5 O2 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 m, h+ h% |9 o1 c, @3 B. _9 E! ]
Set Up Web Hosting
6 Y- S, X! @- O6 r6 sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 Z3 g, a- d/ Y% q( Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 `6 z) {; c; ~$ d1 ]& T% uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 R/ N* G! `8 k; Z4 E+ A, Dwhoever else is on the same server as you.
& D! x( i# f9 G. nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) F% _ {. E! g) v8 L) L% ?" L' ]enough that the visitor can't close the window before your pop up is even shown. You have about 3& p N& U0 I1 k; t* H$ q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( o. e) c! U! h$ KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a Y$ h$ K- ]$ q% O) G; M4 }
house full of roommates (hosting customers). {, S7 B0 I7 k/ _4 r& H3 G( r
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, @" }8 w$ `, M ?+ r; z2 g8 `the fridge where they are supposed to put their food. Everyone just jams their food in however it will# j% S7 R3 j& `0 Z) Z% y
fit., l9 X/ V7 L+ ?1 g+ ?( m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ j9 t2 a' A3 ^+ a' q$ [ ]- c" P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate% C P- s E. z% x% T1 I
their food. Everyone else's food in the house has less space to take advantage of.
. r6 Q- K2 g$ t6 I9 N' ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, }" F, \; n4 vany type of hosting this is a bad thing, and especially while running PPV traffic.
2 H5 I3 e0 I3 U7 K4 uIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 P: j& o8 i# finside the fridge to put their food, and other roommates can't come into that space. The server is4 h! V0 I7 |& x; |) T5 ?0 J
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 s% N: Z7 ~- T2 C* V+ ]2 g" _3 OA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( V0 [) S) J$ ]belong to you and no one else can use up those resources. This makes it possible to serve much more
& z/ @) ?. h1 M( f9 `. I2 Y# Mtraffic, faster.
7 J# ^' Z3 H$ [/ z9 QAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* W2 ~5 H( f, @$ b, W4 O7 r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 x# w0 p: o3 t+ t8 g2 K0 s* J
here:1 }+ y( a# i" _2 T8 j
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& r! X1 `) }& m4 T, @- kVPS&highlight=hosting
' y) D: |& s* y. _1 KDedicated-Hosting-vs Shared-Hosting) ^. }( q e+ Z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: i1 t, A; x7 Y
Hosting...Your-thoughts
; r7 c8 @( ?# P3 ]- ?, O) O* R7 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 u0 O z$ R# x$ o; U
Hosting Providers for PPV. H+ ~! L4 Z: k) [* I A
Beyond Hosting
- `# `4 W b M9 [, Hhttp://beyondhosting.net/% ]2 z4 e7 H; ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. g/ x0 D5 j7 C9 w# r3 B# _0 n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 K* F& t: E9 K; {+ U
direct linking with PPV. Also, these guys provide great support.8 _& t( X3 A$ M0 A4 Y5 n
Prosper202 Optimized Hosting
X; e. [+ B& r7 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 P& P0 `& |! m# u& R! ~. P
CPVLab Optimized Hosting
. o5 L, c1 C& z. |$ mhttp://beyondhosting.net/CPVLab-Hosting/$ E/ k$ o: r* S0 m; b# `7 U
Domain Names for PPV t1 k) E$ g% f: m# D5 C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; Q( b+ O( g2 G* _where you're going to host your tracking software and your landing pages if you decide to make them.9 h, L7 W- Y8 v1 ?- H0 ] l3 ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' N* S7 l! d3 d/ Gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 a9 R5 `! t8 G2 K/ H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% Q$ h* Z3 w4 A; P) o* m/ x0 a7 x: V
term or build a whole website.! N- J2 D" W9 {& g/ |# K
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ T+ ?/ E1 n1 s8 htracking software on your domain. This is really important, because it is necessary to track your+ d. {$ z& e, m& ?" D* W3 J
conversions down to keyword level so that you can optimize your campaigns. Without proper: x3 W$ r* w! Z( i7 B7 u* e
tracking, it is impossible to know what is working and what isn't.
/ B: q0 S. b9 s: O/ i7 T* i+ d& t( Z# vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* c0 d; r" m; Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 G: W( K: e' J( m& p7 a, G, ?
Prosper202
X, d2 e7 z: ~2 B5 T3 z( Ghttp://prosper.tracking202.com/apps/, V: k$ f: c" E C
CPV Lab5 ~, J Y# k7 |! R
http://cpvlab.com/! c# h% Z$ H) x# z8 t
CPVLab Help Videos
- K2 ]! C- A w2 q$ Whttp://ppvlab.com/oweiw/oiurw/vdm.htm; |, c2 X" c0 @# @$ ?0 `. j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 v# ^9 A! `1 Y" s% s8 {9 @
industry standard./ a& v2 L1 k8 H- F& }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# _9 k& Q, R8 Y' g YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 s- W1 f0 \# m3 u( W
good support if you have problems with your installation./ g3 ]/ j/ b) D- L4 @% U5 y
Tracking 202
+ Z: A9 |4 s, C- VTracking 202 is the hosted version of Prosper202. You can create a free account and then build your: [. b5 b) H6 p! s% s
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% a0 |$ e8 R c" B5 O- D
area.( J+ H6 t$ M! A* @ w1 a( f0 @1 }7 b
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 ~& p( T, t3 D( A' s4 Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 u, `2 ^/ e- U6 d7 A5 a
interface, and their hosting.# T7 X _4 t* Y( E9 j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 R _) [" ^$ X! f% g" o0 nand targets which you are bidding on. Leaving this up to chance in order to save money could$ _' }$ Y8 v" |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ ?" H7 a* [- V, Y$ i4 ywere using.; ?. C5 Q3 G( [3 @# u/ f: E" E
Choose An Offer
Y8 K8 t- D6 |, Y9 v eNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! T, e0 b ]& w6 S7 cLesson on Offer Selection2 e: A3 f5 J1 t& C" A, J" y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! w5 u2 q+ ~! i$ |+ f
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ y1 s X% b3 ?, l3 LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ V: g( M- f- q, o
LeadImpact as the traffic source.
) T- K0 Q* A/ m" e$ Z4 U1 xNow the best way to learn how to put all of this together is to just get started. For some variation in
) a' J/ C9 K! \6 Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ c+ Y# Z3 g( J! G+ Y! s
campaign.8 _, t b# G# M+ R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" y) w# N q" N C# g8 H5 f2 f! m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, ?7 U' h& `* N1 {) q
that all traffic is accepted.
- S8 v! g) j: [" k u7 zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ N+ y" ^0 f& ]5 I; Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can @$ D+ @, T7 B; E# M5 O
get creatives like banners or images specifically for the offer.
0 h6 R7 Y2 R1 m: k+ Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& ~* O) t6 o' p6 D8 ^' h8 A
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 T2 ?' S ~, X
track my keywords. Without doing this, it isn't possible to see what's converting.
4 U8 W2 `4 G7 z( e$ v' y. G3 ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) M) L5 Z8 x% M. J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, D' u5 f/ v, F4 W( PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 @( t a/ |, z1 Jbottom of the page:) } M; }* |. s. i2 ~' ?( U1 k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: U. I2 P& S* B) c. vClick on the offer → pixels → Add a new pixel and this comes up:. l5 y8 M8 Y) b5 o4 ]( c1 J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( h1 K4 @) H) Y1 r Y
from your software into the box that says 'Enter URL of image to load'.
9 v3 B$ N1 T% s [) I) B5 i$ m* pOnce you do this, it should look like this:( C; p" _' X3 m* ]1 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- {$ W3 k _, ^! q! K
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 Z4 K2 x0 A6 z+ x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 G- _2 U& a) B ~
Prosper or CPVLab.# s& i% {; }' d
5 a m1 a7 ~$ s) R6 j
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发表于 2012-12-27 18:47:17
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