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PPV GUIDE [PPV新手入门][28页]
3 }$ ^6 ?& M3 C/ k" A4 S5 }详细的请下载电子书！& ]) J/ q+ ?* o/ w
7 a5 W( j! |4 j4 k" C- t# Z$ J1 @
/ N3 M9 y; }& D# Q6 N: J- b
Newbie Guide J+ d. `. Z {) ~5 V) m
PPVPlaybook.com
% {, ~5 A! N3 p) z- L! |0 NTracy Shaffer
' i6 W" N# E; ] y5 Y/ A- J. b8 @David Ford3 u; W8 l- K5 H5 X1 Q7 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- ~7 Z% z& O, SGetting Your Mind Right to Start Affiliate Marketing7 U6 O& A& }9 m+ F7 |" f9 W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' a$ d, h* O' c7 A# \ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 [, o# A* R& R3 ~4 c1 W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ Q( V0 D& J, w f5 vwith any success, these claims are laughable and far from the truth.4 }; y1 a" l+ _' ~! ]; S+ M
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 l1 @1 x& _3 ]* ^7 kflow management. The main benefits are the low barrier to entry compared to other businesses, and( U0 f) [5 R3 |
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' Z# t) \- |2 \# e' V- q/ Uoverhead./ u; q8 U. K) ?$ W
The winners in this business are the ones with persistence when nothing works, who know there's4 F: n) P0 y& k: D* k0 A, i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 n4 ?, \& T1 T: ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 e% f8 A. N2 E9 C* bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# B, o$ m. B8 k* M
Most of these things happen suddenly and without warning, and they all contribute to the amazing' Q1 a% U& D8 W0 R. a
learning experience available to anyone with a few hundred bucks and the ability to open an
( W. [" {# E2 ~' [1 m4 b* {' uadvertising account.
+ y$ |, a% N4 i% {, b0 r/ @4 QYour competitors are willing to work at this around the clock. This isn't a push button, instant business( y$ @7 J0 {6 j8 Z& `3 Z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- E( ]# {- e- h2 T& Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ y* Q$ S; n) [' Q. F& S# Q* O
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ B7 j" T% N$ k A8 |, d0 \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 k5 U8 l5 o% ?8 n; c0 N2 h: l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 \% ~) G) Y, Q1 vstarted building.
+ P( U3 b4 ?1 }' g8 O/ }4 MThings you need to get started:
# v# o4 K" v2 V; N1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; f% E; G+ y1 [- D/ O* U6 [2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). h) v2 S9 m0 k5 s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
I/ g. y, g2 p5 @8 ? l& j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). m& k! |( _" v& b; I7 K" |% ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 N! {1 a& o# c% ` k: H$ lwith PPV.2 n9 S6 T9 ~% \5 {* y5 k# C
Basic Getting Started Definitions, e% \; P" x5 e+ e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 e* T( p" v! D! {6 A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* r+ _! [' W* u k( O" W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 c. R+ B6 R7 \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- f; k) \& u& S( H5 i) Y+ J# H$ j2 TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 i% ^' d6 F, I; L- i( @1 z; ]
receives a commission on that product. An example would be the Amazon.com Associates program,$ b# p% j+ m' L# T
Comission Junction or Clickbank.! }3 u! f1 R- o" F e
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. [3 v! E9 }2 L& R# @+ k1 n: ?an action like filling out a form, submitting their email address, signing up for a service or sometimes4 C& ]6 x+ J u# i( j7 J
buying a product. An example would be Ads4Dough or Neverblue.) z8 t8 z. ?" z0 j7 L6 J( F7 N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& |3 O2 `' A0 B t2 kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else( S. \9 ~( l' x, N' D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# y) F# ?* K2 E* j1 Q
right from the start can really help you.
% d0 }" O2 J+ ?- F7 x6 z) NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, i/ h ^- W. c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
O9 H. j$ f9 z/ E) G! G2 Gview, starting anywhere from .01 or .015.) t# T; u" h, A. I1 z
In order to use this type of internet traffic, the affiliate can sign up with a number of different) {) {" V, P' @" d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ _( ~ Y) y* ~; N# @MediaTraffic, and AdOn Network.
2 T% K, w8 I3 F4 X" G4 o/ p' QDon't popups get blocked by pop blocker software?
* }7 {( j' L8 w- g. g: ~* i6 oNo. Popups are served in a new browser window as if the visitor had opened the new window
' {+ f4 l; Y5 z, Bthemselves.; x$ T: o3 }# p* j J- s& B
How many popups get served to the visitor?
: i) n0 o2 N q) rThe number of popups served varies depending on the PPV network. Some pop more frequently
1 T4 o7 H: c$ l8 w7 K$ r" O2 F1 V7 e(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ {% ]- T2 v! y- K/ j- z/ H9 G/ O
serving this kind of advertising, so they have to toe the line between keeping their software6 }& |+ _" I: W
downloaded and still making a profit.
9 H/ T! ~& y! J4 j, F) }Isn't this type of software bad? Why would anyone keep it on their computer?
, T0 P5 v3 W- @& U3 B- X3 {No, this type of software doesn't harm the user's computer.' l4 C4 r" u- j+ \2 X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 D; d: T) F2 l2 m5 m5 E5 J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: T4 }; F0 |. L' D6 ~
that they can continue to have access to the incentive.- Z6 w% M5 `; g1 P# X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 C0 u Z+ t. L- q+ H) V, w5 s, ]( CHow to Get Accepted into a CPA Network8 a+ E! N6 P& `$ A+ o
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ m9 Q8 x# C0 |+ O! V& ^
to start looking for networks is Offervault which lists offers and lets you compare payouts across
! E3 U Y+ c, l5 H" N* Wdifferent networks.$ F. H! C& [4 p: I! N- f! o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% B" t `8 ~$ zapplication and be as specific as possible about your promotion methods. Usually some time after
3 X! I' M# X) H) |3 ~; O5 d& i0 wreceiving your application, the company will call to interview you. The phone interview is a critical1 g5 p+ X$ C8 h# U6 D1 \
part of the application process, and most networks will deny your application outright if they can't get
. V: \" w% O9 \- B- K# qyou on the phone., Y5 e9 k3 N" _
Often, the person who does your phone interview will actually become your affiliate manager after9 U; T* A8 _' x) b7 e! X# }' W
you get accepted, so it's a good time to put your best food forward.2 J1 o G2 C5 k# S' {9 Q
You might not relish at the idea of someone grilling you about your internet marketing methods over% T( g/ J2 k; o% Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: ~! {+ j" C. yWhat methods do you use to market offers?
* ~: p" ]2 \ U+ ?' yDo you already have a website you will be using?% B1 m4 b$ H% Q$ g9 H
How much is your advertising budget?3 T. W6 h0 J4 d) s H3 O
What other networks are you a member of?8 Z. m. _2 h. L. t3 l3 Y
Who are your affiliate managers at these networks?
" y- p5 D0 }: o4 ~Do you use social media (Facebook, twitter, etc.) to market offers?7 F% i9 l' K. R; t
How much traffic can you drive?+ q2 L+ B) y, e8 Y! X8 t" n
Do you have a personal recommendation from anyone who is already a member?) v& x. C$ x, c4 p" `+ R
Once you provide satisfactory answers to these questions, the network will approve or deny your
# A8 h2 o$ A" T7 i' `5 p/ ~4 g& Tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
1 _7 [# ?$ Z8 s. ?, r4 upersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 W" r3 [: q8 y1 \" Q; Afor the network can be helpful." |, m$ B$ k: Y# U5 w$ `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 L& b. { ~' J) m8 c( U
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 x3 ~# {9 W/ ~ a. C' O% c7 {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. B: t6 b5 t5 t. |4 v5 j* |people can open a lot of doors as far as networks are concerned.
% T) j2 d* ~8 H. c3 [) @: \( wAfter You Join a CPA Network
2 s. b) ~6 t/ C4 }& D; b5 {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ f! T6 l u8 S, Y7 aand make an attempt to get to know them a little bit.0 x; z4 b5 n7 T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 d. \. O) g1 y9 c8 M7 @weight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ C3 v' v) f6 D& R% o2 r! q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
U" O( i2 v8 O0 qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 J2 |1 o2 ~4 A! m4 \- X
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ I1 ^) a% i- p% Y0 y! O
email.
2 ?1 F4 p. E* CFor more helpful info about dealing with affiliate managers, check out:6 s$ l1 u" O2 a7 B( F; g4 a0 k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ f; D* c5 A' ?9 F6 d) xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' l4 `/ A9 W& a i) w% l& T9 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# R# L3 X1 D% MSet Up Web Hosting2 c9 U: I5 Z+ `! h" B8 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 ?6 ]9 D( q; f! }' h7 b& l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 o- T. J2 F' s' M4 E7 ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 u& F- w# F; }- R: R( x/ R! M
whoever else is on the same server as you.2 {3 `. [ {, k- Q/ a; Z+ h% W, a% q1 x
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" A; x4 [: H& ~, denough that the visitor can't close the window before your pop up is even shown. You have about 3
% K* F, K8 k& } [/ P& xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ { z( Y( `7 m! W7 S7 z2 f- C$ H# c$ GTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 y6 I7 k& r5 p ^* I% B9 B9 C6 Y& {house full of roommates (hosting customers).
7 v" `( s. ^# W1 F& e* q! pIn shared hosting, this is like having roommates where everyone has no specific designated area inside9 |' `% `' }! I: Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; d. C; F! P( |' B
fit.9 |4 V- y/ t* s
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 P5 Z1 v' a, m1 C. p: E* t3 xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate" u7 [' }4 o! J: o) t# a, y
their food. Everyone else's food in the house has less space to take advantage of.1 h1 J3 @. C$ h. R6 w. z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 s3 y1 [9 ?& u- z* _0 _
any type of hosting this is a bad thing, and especially while running PPV traffic. d6 C8 h/ s. j9 J0 T0 n9 v
In the case of a virtual private server (VPS), everyone in the house has their own designated space
0 G0 R/ W/ h6 V M& Vinside the fridge to put their food, and other roommates can't come into that space. The server is* A8 m( D) A/ c- G4 ?. R( {
partitioned, so that each customer can only use a specific amount of resources at any given time.- t' j- z# l* @: g% e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% P3 a1 l% S/ w" c: L& B
belong to you and no one else can use up those resources. This makes it possible to serve much more. V: ^" y' q) C- {% a h) \
traffic, faster.
' w4 h) O w% s- `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ b" I$ l: ]1 e- m1 c( Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 ^- B% l I" o
here:- w/ Q6 }" a' B$ T y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 W, w2 D' D0 ]
VPS&highlight=hosting
' ~3 Z! L9 ~/ N; R/ QDedicated-Hosting-vs Shared-Hosting, L; o; b S8 l8 M& F$ U9 V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" C5 |, ~9 g4 y
Hosting...Your-thoughts
$ W3 r( f9 d! C e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% B! K7 q# O; I H8 e% x' O8 t
Hosting Providers for PPV
" V- ]- A8 u$ Q% IBeyond Hosting- `' g1 U! i" h3 h$ T
http://beyondhosting.net/
$ l% E7 C% x$ HWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% Y; w" H8 z1 m$ L
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ `. o6 O0 N% I
direct linking with PPV. Also, these guys provide great support.
2 E) A& T! e$ g- s& p& DProsper202 Optimized Hosting
6 i) t& s- N ]+ ^# p6 }; d" F* Yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/& \9 \# G# U6 g% N5 `/ q
CPVLab Optimized Hosting% ~! c; E2 T6 e; d# N$ h$ d
http://beyondhosting.net/CPVLab-Hosting/0 J( u! o# h0 j" a% n' M% H; }* c
Domain Names for PPV" \2 A! S2 [( X1 ^. B+ T+ L1 p" }- O& ^
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 ~$ g" [" I, Y. d" O5 Ewhere you're going to host your tracking software and your landing pages if you decide to make them.
" ` Y9 L8 o+ q8 e6 XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- J2 p8 w, [0 Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,3 `1 _* c9 N& Z+ Y) q( _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. e: a O' M5 [ Rterm or build a whole website.
8 Z% \ H' d2 r; C9 w; M% y) NAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; f; d) j: P; c1 a u- G" {# I, p: A& X
tracking software on your domain. This is really important, because it is necessary to track your! K' g/ Y# {- X2 r3 d
conversions down to keyword level so that you can optimize your campaigns. Without proper; }# r. e s. H0 ^
tracking, it is impossible to know what is working and what isn't.
8 N- X& y5 ~, o, H! zTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, r$ O7 G( j( u, u7 q2 t/ _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' ]7 M# p9 l+ y% v- IProsper202# l0 n! f/ p& K+ T
http://prosper.tracking202.com/apps/
& n5 L5 ^, M6 A% z, P9 sCPV Lab
( A+ }; ?9 k% i; Hhttp://cpvlab.com/3 y+ Y* C6 _( U" `
CPVLab Help Videos2 z% e3 y. f; f2 A
http://ppvlab.com/oweiw/oiurw/vdm.htm
% l5 A$ X8 Y6 f0 I* {+ F) Z( lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# m0 T* }6 P$ N7 N& `! Qindustry standard.
. z2 a- l7 s: b8 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 u* N- J, ]1 t. O4 }( ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: K+ G9 V# G/ `: e: x, m0 U# T1 b
good support if you have problems with your installation.; y; u5 W* ~/ g; T( g5 ]4 V- E
Tracking 202
6 E- `- w! f6 y% w9 W' _0 f! ]) WTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 M. L! `5 a5 T I" Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 g' ]1 M! [ q+ S) s" C* I) E
area." V) `# e4 a. y
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( j, [# X! j0 kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. V- r* v0 f6 C' T2 ^) `( Pinterface, and their hosting., L- ]( M+ ~+ K7 }; e6 }# u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
* r! E! \2 q ]and targets which you are bidding on. Leaving this up to chance in order to save money could
$ N# G* S+ b* c% b/ P+ @4 N% ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you0 E# L5 z0 B4 k! o
were using.
" p" @* T5 b1 M! h) m+ H# [+ YChoose An Offer
7 f7 ]9 E; O+ @9 G0 GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 K( ~8 b" X! k; ]( s$ PLesson on Offer Selection
$ J8 L) Y: z Q+ Y* {9 C fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ k0 M- k5 t6 w! I3 W# N' S# r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! d0 ^/ x# c) OTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( f& l3 K- E( V1 f! f0 _
LeadImpact as the traffic source.0 Y# H$ D" x; l( ^* ]9 F
Now the best way to learn how to put all of this together is to just get started. For some variation in, {/ T" N A2 I4 Z1 F' p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, x, j& b4 K/ S2 o: n
campaign.0 V& G: ?2 ?5 m. B' J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 G y+ z( A! Dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 a1 K1 O9 L% z$ z- `$ n9 m( t) f0 y
that all traffic is accepted.
" X) U5 z3 Z$ L) Q7 o) mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' S' v) e4 ?- ]/ c( {3 `0 i8 x6 \& K4 d
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 P! p5 ?5 k: W! `4 f8 n: W
get creatives like banners or images specifically for the offer.
. z( K. j' x) m o/ D e J& d3 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' H: h* Q' ]7 VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 @) c4 H! I0 [5 r8 A/ z
track my keywords. Without doing this, it isn't possible to see what's converting.0 a0 P+ L* _1 E3 D% j% W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 w0 ?4 k3 y b: b- d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; P5 U6 r2 S9 F' E* |5 gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 n# I- n! S5 c* }
bottom of the page:4 `/ K$ U& V# @, @! V5 N, G
Next, I have to cut and paste this pixel into my offer at Ads4Dough. H6 `, Y; Q0 v1 J: s. m
Click on the offer → pixels → Add a new pixel and this comes up:
& u% E& J; ^! [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* B+ t1 j( `# I0 b+ b, O- R; A; j) hfrom your software into the box that says 'Enter URL of image to load'.1 F; H0 k9 E; k6 d, I, t+ k
Once you do this, it should look like this:
2 t5 [- P9 X# f, H e6 s; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 u* d- P) u8 H8 ?8 W8 d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& g1 Z* t5 e& N3 }' H+ ?
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 d* R+ P2 I6 W( X! D) |7 o/ IProsper or CPVLab. W. l% S+ Z. |1 _8 w5 x5 M
0 q: J F3 q( Q
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