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PPV GUIDE [PPV新手入门][28页]
" z: z& ^) I' {: z详细的请下载电子书！# l. N6 }% i' U. J C+ s% o
2 g: {7 E6 A. _
- y6 B7 T2 o. y5 Y' u3 yNewbie Guide
$ l" U9 O5 B9 b, _7 SPPVPlaybook.com- T7 c# g) m8 }1 X
Tracy Shaffer; \' Y$ l1 y9 y/ }
David Ford2 O3 F3 l/ h0 S4 e$ V" e1 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ C- e8 s* H0 J6 D
Getting Your Mind Right to Start Affiliate Marketing( M+ m& [( v! l" v2 Z5 n! s& D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 [7 `9 t6 e; C/ uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. G1 K, ~, ]* {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- y' j8 J6 K1 ]' f. q" N) [7 F& A
with any success, these claims are laughable and far from the truth., ?: K8 R; |1 a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) N3 m5 M6 B- X' h% ~; ]flow management. The main benefits are the low barrier to entry compared to other businesses, and& m9 r; Z% H$ _4 D, l
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 v/ U# b. y- d* r! e% I
overhead.4 T/ C3 w' A% g/ H% R& i
The winners in this business are the ones with persistence when nothing works, who know there's
& w8 d& |; x$ B4 \plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 l4 o& D1 S" y% [2 j- ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- x& ]0 e7 X v0 H K7 B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 T" b# {8 p1 Z. MMost of these things happen suddenly and without warning, and they all contribute to the amazing" T. h3 [. l' Q, C
learning experience available to anyone with a few hundred bucks and the ability to open an/ h0 P3 I2 M' N, M! p; i" T
advertising account.
" ^( |9 `/ m8 B; p% \9 }% v! PYour competitors are willing to work at this around the clock. This isn't a push button, instant business
y! w& Z( g$ Z+ bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 \9 ?9 h% x+ p/ e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: O2 ]+ O8 C8 S* K4 h6 ], Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 B; x: U! ]* x2 x& M! H! {; jWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' A# N& x6 P- Q/ ~% i B5 u
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 |9 c& {% [4 b1 ~& xstarted building.
- v# Y* ?% h% G6 |4 u$ [7 |Things you need to get started:2 F; d- E( u$ ]) |. P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 c/ C$ L% y @7 }( [
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 g1 P( @9 Q7 ^( Z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" N; s/ x$ m7 |3 ^. g8 m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 w' g/ p: |% k# FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
; |- B/ l1 b2 O8 |1 v. lwith PPV.
, `- j9 _, x" r# A' X0 ^Basic Getting Started Definitions
6 z- L3 D4 R0 M$ B6 c$ }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 @2 I/ }" ?# x' ^% C) u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 j/ T& b& O9 W1 A) \+ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 ~9 H( T. P" s" Q! Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% v; _( s, q2 }. ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate w8 V1 |2 [) h* L- D3 l1 w# R$ e
receives a commission on that product. An example would be the Amazon.com Associates program,
; }# q4 W9 d2 O0 UComission Junction or Clickbank.
5 B) C& B; C; R v) }9 hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' x) K3 H7 a+ g3 \( {an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 o3 a k, a2 l9 Q; |5 T @# abuying a product. An example would be Ads4Dough or Neverblue.
G$ @4 [5 ^$ j. T: DAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ c/ n2 U) B5 H: C; caccount, getting the affiliate approved for offers, bumping payouts and just about everything else+ Y* r! R: T. o' i5 b' N4 F
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* V' V1 L7 c: H& T6 ]
right from the start can really help you.
7 t a5 S! c* K' T9 t8 IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ g* }3 R6 e3 t w; e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per. Z% \9 Y4 G$ e, j
view, starting anywhere from .01 or .015.9 U0 r5 ?9 X' H5 g
In order to use this type of internet traffic, the affiliate can sign up with a number of different e7 U+ z! a* u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' W2 X' B" f' MMediaTraffic, and AdOn Network.. t) d7 o' t& f& d* n- u8 }+ M
Don't popups get blocked by pop blocker software?6 T$ [4 i8 ?* @1 e
No. Popups are served in a new browser window as if the visitor had opened the new window
- p# [$ T- z7 A' m1 w A$ c8 Rthemselves.4 l$ e% o9 G" j3 G" W1 r, m7 Q
How many popups get served to the visitor?
3 o1 _) _- y* b, m* \' }6 ZThe number of popups served varies depending on the PPV network. Some pop more frequently6 |1 U+ @ ]$ {0 O6 ]6 C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' m4 B% f% z7 C6 J4 M. u# xserving this kind of advertising, so they have to toe the line between keeping their software! G8 A1 i# j0 o! E+ I7 N+ T
downloaded and still making a profit.
$ d7 K9 A. l ^( j& mIsn't this type of software bad? Why would anyone keep it on their computer? E( p% A" o+ D& R7 m
No, this type of software doesn't harm the user's computer.
, }& o5 s9 K& q2 U9 `% r% @Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* E8 \6 w% H3 T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( r) s$ w3 t9 O
that they can continue to have access to the incentive.# j0 S# L+ [0 z9 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. D7 a# [* i0 r+ q2 D B IHow to Get Accepted into a CPA Network$ M8 u: K e; z2 Q4 h' ~/ j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ C" y. c7 r6 |( R" z, h+ @to start looking for networks is Offervault which lists offers and lets you compare payouts across" g# K1 h8 e* m, Q$ J: {- T9 z/ G
different networks.
% u+ p2 F) O7 U& b: }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* P ?: h3 R3 m, l
application and be as specific as possible about your promotion methods. Usually some time after, b/ z1 W2 \% L- a# g; h) y7 t: B% z9 b
receiving your application, the company will call to interview you. The phone interview is a critical& i; n+ T% N* q5 @& ?
part of the application process, and most networks will deny your application outright if they can't get; s& `5 U) [$ Q% m4 p
you on the phone.
$ r: D4 v6 _7 I/ U( s' n3 VOften, the person who does your phone interview will actually become your affiliate manager after3 ]$ {! H3 q3 F4 h3 }& `
you get accepted, so it's a good time to put your best food forward.
8 ]! X. G( y IYou might not relish at the idea of someone grilling you about your internet marketing methods over7 }0 R! w/ D6 j/ h! d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) z( _) n2 g' T, q5 ^What methods do you use to market offers?. r$ {1 {% J" Q; V- E: `
Do you already have a website you will be using?
8 ~3 \. `/ ^0 o' X/ \" }* pHow much is your advertising budget?
; K1 X. |/ ^' T, u- T! MWhat other networks are you a member of?
5 q% [9 f% h S7 _+ gWho are your affiliate managers at these networks?- x1 g, I3 p" V: B0 c. @
Do you use social media (Facebook, twitter, etc.) to market offers?
) @3 {0 |0 `) a1 H+ m2 T- c7 vHow much traffic can you drive?! R3 G: W3 n& ^! p" ^ Q9 S
Do you have a personal recommendation from anyone who is already a member?$ ` G7 [3 p9 X
Once you provide satisfactory answers to these questions, the network will approve or deny your& n K8 S7 q: c* v" J* g+ x% J; V
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ s; [8 F, y6 R' l
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- N+ Q3 _" G- \9 Gfor the network can be helpful.7 a7 l2 u) K, r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 _0 ]6 U) L1 Z! S' {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; F3 G- ~4 [& h' _1 u5 d& {% Qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 V2 j8 `) W5 T- N) ^6 `3 y3 ?$ ]
people can open a lot of doors as far as networks are concerned.
5 n1 R- I8 H( B3 g3 _' O+ P/ B" wAfter You Join a CPA Network! c1 u" n- L$ Y" F% H w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ ^( _( D- }' V+ ]and make an attempt to get to know them a little bit.1 d2 X9 E7 ^6 t- F. y; s3 {
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, |$ y5 l2 {5 I! c! ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ T. D# J7 I3 V- s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ Z; E; M0 a* n5 k7 @. L9 clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 i3 Q1 M4 y: V2 C# j, `bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) ~$ J U# t$ K* q6 F: Lemail.9 g. o' e2 d# C9 U. R! `# }5 Q
For more helpful info about dealing with affiliate managers, check out:' G7 Z+ _/ o$ y- U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ ~- P) g0 x: T4 B, W3 d; D% T
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 U* c$ G% {- o# M* X) k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 n' C: |1 D+ q: j* C# b: I
Set Up Web Hosting
0 Z5 X; ]& t& e9 i- M8 J2 mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ o% i: L! r+ g+ Q4 K: {about internet hosting. In general, you get what you pay for with hosting. When you use a shared+ p2 }$ X, D/ C% ^6 J. M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. N% H: P$ t, a4 X8 |whoever else is on the same server as you.
" K+ g8 x9 A" }0 DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
A1 q7 v7 r$ O" t: Henough that the visitor can't close the window before your pop up is even shown. You have about 3
% [) k1 e9 J6 C5 x+ y h( F/ Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" |" P+ k6 `- g$ uTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a) [( O9 P' u- i9 f1 }. t9 ]
house full of roommates (hosting customers).
1 V4 Z6 d" b, W: G. ?( TIn shared hosting, this is like having roommates where everyone has no specific designated area inside) y) R Y3 Z# @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( ~% ]* S9 ]1 Sfit.
0 l( _* a& @: ^/ v( Y+ n' QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than6 k) g0 e4 b+ r* y( f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& y) B& ?, b2 \3 [% Itheir food. Everyone else's food in the house has less space to take advantage of.9 q1 z; R% b) i- h8 x& u8 |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. O+ w) k1 O& Z0 s" s( Q
any type of hosting this is a bad thing, and especially while running PPV traffic.! w& E, y; ]$ }6 Z- R8 ] ]
In the case of a virtual private server (VPS), everyone in the house has their own designated space- F/ W9 j2 c- V% P; D
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 {9 d4 j& ], F* r5 `partitioned, so that each customer can only use a specific amount of resources at any given time.- ]+ o2 w7 l# Y7 g. x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 G9 p. I* I, J. Z; W6 j8 a
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 ]: {( \. r8 `traffic, faster.( ~ b# n3 {* u4 p/ W
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 U7 z! N1 ~' t! i/ l9 h Y3 L; H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 Z/ a/ Y) k' Qhere:
, O' g, r2 k: y& f; c1 K/ Z( q2 g1 m$ h4 ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) S/ f; k" V, Y0 v- e% v% @+ jVPS&highlight=hosting1 I) [5 w7 {) @! A" R' P, S# q# B
Dedicated-Hosting-vs Shared-Hosting
1 B# d2 e, z8 M6 c0 i' Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 E+ K H+ J/ T
Hosting...Your-thoughts9 Y9 r/ A2 L7 v9 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. R; K" Z0 i( b1 _& b& aHosting Providers for PPV
- |( {+ q+ S; [* f; EBeyond Hosting8 k z( }0 F+ j8 O
http://beyondhosting.net/
x/ Y* b$ @, g$ Z/ i9 TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 I9 F0 L2 K$ v8 b& {, }receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 Z; M0 ~7 M1 J
direct linking with PPV. Also, these guys provide great support.
- P& i; A3 l$ LProsper202 Optimized Hosting
/ j1 R9 ^; }* ~5 D, ]* t8 o* ?, khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ t s9 B u, L0 R" UCPVLab Optimized Hosting. p5 R/ y2 i9 N) f5 \' Q
http://beyondhosting.net/CPVLab-Hosting/4 v9 j& v# V7 ?* K- e
Domain Names for PPV' N, J1 _/ \: ` _- g, g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( @# C# r; `+ l, V3 V |2 Hwhere you're going to host your tracking software and your landing pages if you decide to make them.- D. a4 s* l$ s0 V: N% Y) F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, F; T0 F9 X) [* X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,3 `/ T6 u3 s0 f% j" q2 l7 k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ k: C& H* \8 v+ @! o: M8 Mterm or build a whole website.
7 G* z3 ^1 A" N3 U, A) k4 N) UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 n- N& `" J! j
tracking software on your domain. This is really important, because it is necessary to track your
( i* Z/ x/ p' w2 ^; \: Xconversions down to keyword level so that you can optimize your campaigns. Without proper! p- V% ?& M P1 }
tracking, it is impossible to know what is working and what isn't.& _) [+ a( f8 h& v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' D* v* j( | K
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 T, h6 t) f3 C' ?% n/ jProsper202' W. f! H3 ~/ p% d4 q9 H: V/ L5 Y
http://prosper.tracking202.com/apps/
' g+ r# v1 E' X- m" f7 {7 c0 Q2 S0 YCPV Lab I% Z' n% I( ^4 I+ S* A6 G
http://cpvlab.com/
9 }- K! G9 H. x+ X8 L: D8 u) wCPVLab Help Videos
# |1 R* Q8 |, I& e* l6 r) ~. ]http://ppvlab.com/oweiw/oiurw/vdm.htm
' Z! m1 M" F* |6 C: D7 A( ZAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 C9 x, } `7 Iindustry standard.) [) @' L+ j. c' w+ _9 c% Z& D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ z: x4 f5 G/ ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- V2 s! ~: T+ s0 p5 Agood support if you have problems with your installation.
' ?- Z$ _$ o; J0 h5 Z) ~( \5 ~3 STracking 202( k ^! E" t) P) A) f
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ _4 {/ G1 \# |6 |: u4 Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 o8 g7 `* x# X7 ^7 f8 D' G/ d6 earea.' e+ T' ?. x& B% T8 p/ g7 U
If you choose this option, keep in mind that your tracking software, one of the most important parts of( X# y3 L8 ~" c, V9 K
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 V2 W; y! ~. g9 M0 r* m5 Einterface, and their hosting.
) r0 B4 l$ C3 M9 DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% _! m3 q' f! c9 ?4 d; g
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 s! j+ V, e6 u( Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ M1 H. e) v$ R; rwere using. M% Z- h' G3 g# W" t& n) N4 Y
Choose An Offer5 P9 w; v; n& ? r$ h
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* R9 y ?8 ?0 |$ v/ k9 }, E* t6 \Lesson on Offer Selection O0 L( b- N, s- ~$ X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) [' R5 _' b' }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 p: P: k" @+ y @ ^2 A1 `" ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- r) p* r) Z7 B% zLeadImpact as the traffic source.
1 e) ~7 |5 p6 W6 y/ XNow the best way to learn how to put all of this together is to just get started. For some variation in
1 a3 J; k' }5 Z8 B/ R% t4 |# rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& R- o' P `# N
campaign.
5 } Z" f5 y, v6 p5 `+ k$ Y0 |When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 V7 f0 N9 A+ u8 B
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& K i# q" Y, O1 ]8 Y9 Y
that all traffic is accepted.
1 g7 |# l9 [# c/ rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& R1 O, p6 ]* y2 D" f$ v/ U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, g' }! s+ p4 q- M3 a8 d) V2 \
get creatives like banners or images specifically for the offer.
* n" W4 n1 E. y* ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 p- N0 O1 l9 p6 J: ]2 }/ j
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% r" s' V9 J* htrack my keywords. Without doing this, it isn't possible to see what's converting.. ~: Z4 f5 b6 H1 c! G' [9 H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ P$ v% v V2 e7 L, T7 k2 D) u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' n* f( T) W1 ]/ t) Q2 wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 {9 w4 }/ {# h( T0 ebottom of the page:
1 w' }& W* i3 g5 \Next, I have to cut and paste this pixel into my offer at Ads4Dough.# u. R7 R4 i( W0 U
Click on the offer → pixels → Add a new pixel and this comes up:
5 k4 |' c" `- q' eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 ?7 G6 H: @2 t; [2 C+ D
from your software into the box that says 'Enter URL of image to load'.
4 n8 D z8 I1 Q; ~2 |9 ROnce you do this, it should look like this:
1 [, [* P5 L9 e5 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- J6 ?# r0 z7 N1 L' N" f7 e, IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 a9 b" g z+ `1 K0 ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 } x; b' n8 m( v+ h& q* W, _Prosper or CPVLab., M$ n+ d5 N3 m* J" k3 @
8 F/ A/ }/ ~1 N0 H0 o' T1 X7 ?0 a |
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发表于 2012-12-27 18:47:17
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