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PPV GUIDE [PPV新手入门][28页]
, j- R1 K; Z7 P, n( Z: u详细的请下载电子书！6 T% D ^! L$ v8 [+ u* j* e }: Y
\( ~& V, g d, M
/ I4 l8 Z' Z8 k7 u# ~& Y @Newbie Guide
~) ^. S5 O8 ]PPVPlaybook.com
& z) C. X/ `: k8 Z: }4 p( kTracy Shaffer% @: F, v# J# A2 _
David Ford
4 F0 @+ q# ^( l& a: a4 `0 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& v* n0 q% y( ~4 |% m" A @
Getting Your Mind Right to Start Affiliate Marketing: f9 O5 n0 Q; O4 t* |" I4 s7 l1 ~
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 M2 x0 k5 v3 S' d) Y& ~
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) g1 [. t2 r g5 f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; Y5 N# R4 C, L* h5 I7 Z
with any success, these claims are laughable and far from the truth.
1 ?* K2 [) I0 j9 m* c- _6 f* pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 j; d& e9 G0 x# F, T) O. @
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 m1 j$ z: R8 B6 s6 n3 Q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; T" J8 U8 @. K. }& z3 t" H: {- eoverhead.
! b: V. Q" d; ?2 ]2 l. S! ]The winners in this business are the ones with persistence when nothing works, who know there's
. O! E g2 [& l) Uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! l% h9 w" o( n2 K9 T+ a% B4 ?6 P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 p. B6 m( Y# istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
~/ `# B H' g$ S: w, h' \$ XMost of these things happen suddenly and without warning, and they all contribute to the amazing
( @6 e* G4 c* F8 J0 U/ W( x6 ?! |learning experience available to anyone with a few hundred bucks and the ability to open an9 ^3 \6 n0 R o: E3 V
advertising account.; g6 B2 Q4 n+ _/ C5 Q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) L" R9 j, {- J S, B- O; b# F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ Q8 w5 \7 l, r+ P7 z, omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,) c7 n+ S% v6 k5 f( f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 z' |. a: t1 t7 V+ R( i& v3 @8 V# W, g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% m- w1 p4 m( L& L+ a3 j- {1 pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ i. \7 L" ?9 ?9 u7 D& zstarted building.
# K/ e* T9 t6 I0 ^. b) \Things you need to get started:
% K- z# ]8 U8 k; \+ O! `/ g, z4 ]3 w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) g5 Z' X Q5 H8 `8 Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ `3 U0 p& F. d; I% J3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 A9 s5 H" r0 B) e" w! G4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 n0 q$ w) V& i1 S vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; _; b, J8 I" W" {( P/ |6 F) V
with PPV.7 B B2 w6 H: K5 W+ H5 z
Basic Getting Started Definitions" \. b- o, B! ?9 _% P7 R
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 a- {" l! H8 ^1 }" M1 w
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 p- ~, w. r& G) u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 p0 v( p1 ~; y' L; Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' v$ _9 s! _6 o. F5 w) u- GCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 t! T& l7 t S3 lreceives a commission on that product. An example would be the Amazon.com Associates program,
, f) Z6 ^( @7 R" B: ]& QComission Junction or Clickbank.
) [- F4 o" o' T* n5 F. r+ N8 A: YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% L. M: D2 X" q! k. a; aan action like filling out a form, submitting their email address, signing up for a service or sometimes, }1 R* k6 ^- q+ E% [1 P
buying a product. An example would be Ads4Dough or Neverblue.
) w3 }6 ?5 `9 _ J$ M8 `Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ K9 P- Y% C5 m
account, getting the affiliate approved for offers, bumping payouts and just about everything else+ d7 ~3 Y2 s* H
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 n) h+ ?) `* b6 N4 Gright from the start can really help you.
& T" @1 I! c5 W( c/ b; XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& Q4 F. Y* U* x1 z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 o& T" V8 t) L0 E& j. W
view, starting anywhere from .01 or .015.0 ]; Y" g+ \) ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different
. A9 D1 V. C; u/ O1 |( ^/ \7 Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% K3 G) c u. V
MediaTraffic, and AdOn Network.
6 Y9 s; k0 W, k6 r9 |" K1 dDon't popups get blocked by pop blocker software?
$ k, B1 }8 G) c8 KNo. Popups are served in a new browser window as if the visitor had opened the new window
8 b4 E9 n6 E" L, K: X" c: _& Q; @themselves.# ?3 P: ]' p/ J7 `5 o: s, Z
How many popups get served to the visitor?4 Z9 h; B' T2 r5 B6 S" q& z9 z
The number of popups served varies depending on the PPV network. Some pop more frequently' }, E6 ~ X" ?* A6 F. D; P1 o
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ m3 X2 E7 p+ {: H
serving this kind of advertising, so they have to toe the line between keeping their software
) u9 d( _& J0 W+ [& T$ Mdownloaded and still making a profit.$ R( q( y6 n# B) [8 N# x f
Isn't this type of software bad? Why would anyone keep it on their computer?5 ], b" b* _" p6 [7 y4 ~
No, this type of software doesn't harm the user's computer.9 q2 a8 @" J5 g0 X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 r: d" F ~, I7 K/ A- ]$ ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so; r1 T' C' @. k M* m
that they can continue to have access to the incentive.
, w7 J( b8 B8 U" `! m/ i8 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. E! ]9 P5 p2 [ J) O
How to Get Accepted into a CPA Network% r; I0 i$ W* M: k/ C1 q! x/ P& v8 P
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
O" H- `2 I: qto start looking for networks is Offervault which lists offers and lets you compare payouts across7 R( u2 @( h, i! d9 `' W2 h2 L
different networks.
) l- {' q5 a: ?7 KOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- M5 H9 E8 _) X
application and be as specific as possible about your promotion methods. Usually some time after
, [% F4 c% H3 O; {receiving your application, the company will call to interview you. The phone interview is a critical
# z1 X# _7 d1 p& u8 Q+ k; Zpart of the application process, and most networks will deny your application outright if they can't get& ^2 A' n2 Z# }6 A, M
you on the phone.! B) _! s' q, o4 U! z
Often, the person who does your phone interview will actually become your affiliate manager after) C5 k) b; x' r, Y- o4 k3 b
you get accepted, so it's a good time to put your best food forward.
4 P3 h3 t6 L( j# {You might not relish at the idea of someone grilling you about your internet marketing methods over3 H) C ^! z0 q& N& n
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& H1 k \5 w- M: tWhat methods do you use to market offers?
7 ^# w0 {: F- z* f" Y! `+ B, IDo you already have a website you will be using?
. k: ]# n/ E: r+ S$ Z: UHow much is your advertising budget?) l9 _; e- C$ G5 ?$ F
What other networks are you a member of?
8 p3 l+ M) H9 H) k. {) pWho are your affiliate managers at these networks?
' J/ Z0 Z" }; f! ^6 uDo you use social media (Facebook, twitter, etc.) to market offers?
! B8 B- M3 _; P! r- [. JHow much traffic can you drive?% m8 w0 Y% ]8 g& d% f$ V7 |7 E3 I
Do you have a personal recommendation from anyone who is already a member?; Q/ o& H! p7 q `
Once you provide satisfactory answers to these questions, the network will approve or deny your
) Y4 g' I; e! a+ O, _: a4 J% q& eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
( o% \( `9 C2 ?4 T, X8 S& p; V, xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 c/ O/ U% f* V2 y# h: W% I' [/ {6 ?
for the network can be helpful., J C$ y4 `% R" R0 o
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. B; ?+ F C9 L) iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ o6 @! x! z. b0 b
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 P; L+ U; z# s+ O7 ~+ o o& ~people can open a lot of doors as far as networks are concerned.7 B, _# J; r& |: L" d
After You Join a CPA Network3 ~9 S/ [; _+ I) r( |# b4 n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# s! \8 K% t3 r: T0 Uand make an attempt to get to know them a little bit.( y N! I7 l+ f2 ?) w: M! C: Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; W% Z6 g% k' x5 `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. x, K3 n( P# d# R: e( _; e; [& |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* w( a4 \' p C7 \6 W( c9 h7 U$ j
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 N" X& @1 K7 e5 d/ H# @ [% e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 @2 L3 `7 k! ^) O
email.
* p* l0 ?! Z* b0 aFor more helpful info about dealing with affiliate managers, check out:2 M! S ?- Y( F7 [3 O* Y# e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 O/ b" X# K6 v5 y- o/ Ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ _6 H( X% ^4 Q8 t) O9 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 d! G H4 j: k: W4 Z' OSet Up Web Hosting `; u8 t5 D: V1 ~8 _& @9 c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* V! _9 ?6 T6 e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 j+ M) Y1 C' Y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. n9 c6 C8 L8 L
whoever else is on the same server as you.5 x: H2 d0 l7 K S/ x
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ Y, C' X r$ B9 E% W( U
enough that the visitor can't close the window before your pop up is even shown. You have about 3. T' R- _. \; f9 y: V3 `) N/ G( ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 J9 K3 P( `1 j# k7 lTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# d# @% k9 F4 ihouse full of roommates (hosting customers).
0 s; b( o2 r8 E! T& NIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" K! o% h& M. K+ |% ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 m; d9 H5 b+ l0 d4 C, E2 [' tfit.
: r2 U' p! p8 _5 S5 E- }* ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; K1 x% } C( |2 C% _; ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate( E# ~7 s9 _8 d7 o( |1 \
their food. Everyone else's food in the house has less space to take advantage of.
3 ^, Z" g( d' j% H# JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 C) x4 l, h0 b" Qany type of hosting this is a bad thing, and especially while running PPV traffic.
1 {5 N( l0 Y* mIn the case of a virtual private server (VPS), everyone in the house has their own designated space
: d; G( U7 O* z: x+ w; ninside the fridge to put their food, and other roommates can't come into that space. The server is6 h2 J9 P. k$ B5 C2 O! b1 j" w9 z- u
partitioned, so that each customer can only use a specific amount of resources at any given time.. E' N- n3 J* V6 _. f- M- J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 M/ @) ]# U+ B8 a* ^belong to you and no one else can use up those resources. This makes it possible to serve much more
$ s, p# r- r: Itraffic, faster.
, ?, |* O s$ a3 @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 i0 S& T/ }) c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ S2 ?" N4 S# n" o
here:
; V0 P8 Q, c: \; u. lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 J N7 h5 v; _* T, r* |( i
VPS&highlight=hosting
7 m) W k" `! R1 _Dedicated-Hosting-vs Shared-Hosting6 ^; E" e4 }- P/ ~9 L% G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% m+ b; D3 h, m: H0 p
Hosting...Your-thoughts
% h- p' Q" T7 X0 H2 o' _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% H4 t' Y* t5 E$ x0 N9 h7 KHosting Providers for PPV* ~/ e! F( N2 s6 m9 I1 g7 n
Beyond Hosting: L$ g' G l1 q2 k8 T0 `* m
http://beyondhosting.net/
6 q# ^' n5 w9 ?. k+ [) lWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' r2 F, Z& R( c% i% L& Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* H. C& `4 A& Y1 g( o& t" @
direct linking with PPV. Also, these guys provide great support.! g. E: @% j9 H/ i5 k& W5 T8 g. a
Prosper202 Optimized Hosting, }5 }7 s) g/ n, a- F
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* R2 z1 N- h$ a+ D& v* m4 h
CPVLab Optimized Hosting
+ t. I* p+ O8 t1 lhttp://beyondhosting.net/CPVLab-Hosting/: A3 @6 v5 U8 C. Y6 }
Domain Names for PPV
a+ n- U% S9 b9 S- N8 x- COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. t' t! e9 a' Twhere you're going to host your tracking software and your landing pages if you decide to make them.
" u5 h0 B. y8 B0 y0 q" wOftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 F, r+ A5 `3 ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 P U+ F2 Q( D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 [( B; j$ t8 ~ G+ M8 d
term or build a whole website.
4 h2 ]2 Y7 ?# M4 L2 v1 m: lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 A- A8 t4 y' ~! I$ c1 K
tracking software on your domain. This is really important, because it is necessary to track your* z7 n$ S: g5 e3 i% N
conversions down to keyword level so that you can optimize your campaigns. Without proper
- r" o$ W( s8 Y7 i2 y+ j9 e4 c( \tracking, it is impossible to know what is working and what isn't.
: A% m: }1 A5 B* X! }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 v, Z8 { N$ L0 B8 i1 I3 i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ S& V, I( i, F9 qProsper202/ A, i. X. I8 n, g% Z( S
http://prosper.tracking202.com/apps/
5 r3 P. G" d( m7 t2 ~CPV Lab; t/ x% N, m: f$ n3 ]
http://cpvlab.com/
3 R: M3 i' |. ^4 @( f% eCPVLab Help Videos
& Y2 n+ A+ H8 ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
* \1 N# ]( E. I* @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" g. u8 T& d; \/ E
industry standard.5 Y' i( [% u9 P8 K0 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 T' c( f% A% l+ e) `( P, r) }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- D, ]# H6 ]! a4 b8 o% F
good support if you have problems with your installation., ?) g6 ~% k8 s' {- Z' r: k- X
Tracking 202
' q! H+ U0 J' E, K Q6 u3 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 ]$ `* P- d& mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 y, @$ q6 w. W- M n
area.% ]+ @0 i( a$ R8 U" z4 {; T
If you choose this option, keep in mind that your tracking software, one of the most important parts of' s7 Y3 i& K+ m4 R* L$ i" y- l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 l+ C, J2 s( j: v8 n( a" einterface, and their hosting. S: [ J' P) V8 B Z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. {& W! x& _" { G! A6 J9 `
and targets which you are bidding on. Leaving this up to chance in order to save money could
. g6 A. o1 f9 ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you) j2 ~# l" A3 c6 Y7 E0 b8 Q- {
were using.% j% u8 A9 G ~2 j# |# M$ U* q" T
Choose An Offer0 J2 Y* ` `9 U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 S/ p9 ^4 A+ G( ?6 o; J
Lesson on Offer Selection
- C% p$ \9 e, y8 q; @- B# b. dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) ~/ I' a( X, }( x
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 ~+ u2 @. M$ e/ }* _! C
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- x& h. Q: |+ R6 L) d8 H7 G
LeadImpact as the traffic source.# c9 y$ t% K: ~; {
Now the best way to learn how to put all of this together is to just get started. For some variation in
- M9 p q) r( cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. s+ h9 t$ M- C6 z( q( D2 z Scampaign.4 F$ A1 w) @& @% u' n3 ~, ^ H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 @$ `: S2 T E$ Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 R4 R" U4 j. L1 ~ lthat all traffic is accepted.
% ~" i# i; q& x) |1 LFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ r9 h0 F9 q) {2 r8 |* H' D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, F3 M$ h6 m* t; h
get creatives like banners or images specifically for the offer.% r+ y+ ]& ^. R5 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; d1 Y( A: F1 J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 v, B1 o, j& c" d1 @3 z* Y
track my keywords. Without doing this, it isn't possible to see what's converting.; `4 N! a4 A; r: A1 e0 }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! S# k. \0 l B( Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' A$ b! G: p. m2 m: e9 \5 V; z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. t. b+ }; w! I- U6 ^
bottom of the page:3 E* N' K9 M7 ?' k& Y
Next, I have to cut and paste this pixel into my offer at Ads4Dough. Q7 E" T, H- ?
Click on the offer → pixels → Add a new pixel and this comes up:
* ^' _* t, V+ g M4 iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ y# ^0 S! M- n/ ]3 F2 s" v
from your software into the box that says 'Enter URL of image to load'.3 z; { p" f; D; o' D5 ^ K
Once you do this, it should look like this:
' z4 B u! R: R- b+ Y+ c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, u# u- W( Z% [- B
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* b% I/ M: Y H* U8 qNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 m, G) e' R T6 J! ~, R# d% K4 k
Prosper or CPVLab.6 l# { r+ o' f7 } B( J
8 r4 }' U" q) t) G1 z
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发表于 2012-12-27 18:47:17
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