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PPV GUIDE [PPV新手入门][28页]
# k3 m+ U# v2 c' @详细的请下载电子书！
# I9 c9 r/ o" j, A* n/ b& K& c
0 _( P0 L) L( }/ D# M) D4 H: x9 Y# R2 h; H( e6 V6 B3 Q( \
Newbie Guide
8 v5 ~. @, Q j4 Q! VPPVPlaybook.com. R8 A8 n5 @8 g7 _% R
Tracy Shaffer
( ~0 ?3 j1 L, z1 TDavid Ford
' r: |7 d3 i6 K7 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 F* \$ R# f1 jGetting Your Mind Right to Start Affiliate Marketing8 i. j7 J z% g( e# i/ C1 f+ ? d
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ E6 ]1 T+ C2 u, kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ B& C; E! `! i$ A* L9 w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 e; a+ Y4 X# @1 f5 nwith any success, these claims are laughable and far from the truth.7 w; J$ Z7 Y6 J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ y* B& t, v2 D$ z% Aflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 M5 l6 f3 x" M; H4 ^/ h# Mthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ c7 [0 r6 V7 `6 \- v7 l5 ~" H
overhead.% R* t% s. `& E$ U7 k" M( M5 S
The winners in this business are the ones with persistence when nothing works, who know there's
1 g0 j; ~4 ~" T8 wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; g0 t3 E" x: x9 a5 d8 }The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 t$ c) h( ` m2 ?
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 v7 C; Z2 O* m. e* _0 A5 iMost of these things happen suddenly and without warning, and they all contribute to the amazing- X* B0 o6 @: ~1 G
learning experience available to anyone with a few hundred bucks and the ability to open an
' z0 { ?6 E' T9 E+ N7 _0 nadvertising account.2 K. I/ F3 j A1 |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
E* G: P% X% P; y3 m) I/ T$ s4 Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ a0 t) o) Y7 u5 t7 L& U2 I
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 G9 e; r0 w* G% f4 k1 V2 ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ e7 l A$ x: AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# r0 j& C' Y" L' R' nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
c8 j- m& o+ @% A1 Tstarted building.
+ a3 X* N: I% I3 x3 A; P4 kThings you need to get started:
6 o. l* l: w! p1 [* u1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ y8 W2 V9 F& N# ~- s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& W4 h; r9 l; w; D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ v" Z) O, h5 L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" h" e& h! m3 W% Z: g% B1 P1 s+ D7 s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! e: }6 Y8 @$ g) O3 awith PPV.
3 O% x% M3 Y: I' r8 }Basic Getting Started Definitions
7 x0 ~4 B* G" ^. U5 XAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! @8 \! e, c9 z, I4 P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* v a' k+ z$ o8 ^" R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; o! v) f6 o! F6 [+ E" Q$ i1 C0 o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 D3 j& y. ?: J$ s, y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: c A! s0 |+ f8 }$ y: Nreceives a commission on that product. An example would be the Amazon.com Associates program,1 B; k6 n# ]; {3 u" s; a- u
Comission Junction or Clickbank.
( @ c& w1 X$ n: ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) s9 ]7 Y3 X. F- P! G* x
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 a/ C* X; x, U/ A- Q! |buying a product. An example would be Ads4Dough or Neverblue.; f# z7 }8 N6 {
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 N4 u8 n! ]( H* L/ a! ~account, getting the affiliate approved for offers, bumping payouts and just about everything else& B8 Q7 I6 Q5 n7 ?- ~- M( X2 F/ O$ N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ S2 T' ^1 b4 `9 s8 kright from the start can really help you.' ~: z2 ^$ U. z$ c
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 n# G+ r7 ]( ], U3 j% }
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* g- p4 m2 f* A. t& \0 \view, starting anywhere from .01 or .015.) o8 ?4 |- j" w. i3 s/ w
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) S1 S: I7 }( d6 ^$ ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 C. w6 Y8 f; k- J2 E! `; a1 DMediaTraffic, and AdOn Network.7 p- A& a' t: u+ i# t& ^7 S% `- \
Don't popups get blocked by pop blocker software?& M' w% j8 q- L" {* B0 l j
No. Popups are served in a new browser window as if the visitor had opened the new window3 K+ I+ t- {; d6 \+ S/ ^% [
themselves.3 J5 ?. s( @( o! b9 G2 G
How many popups get served to the visitor? @- Q0 Q( w& J) x4 i+ [/ A1 J
The number of popups served varies depending on the PPV network. Some pop more frequently/ z8 i0 O0 ^5 b: p( C) x$ J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) H$ |! O; w! N* Y
serving this kind of advertising, so they have to toe the line between keeping their software
2 p" ?. \8 B1 }% ]- o/ P3 jdownloaded and still making a profit.* ?$ Q: D m# J2 Y3 I
Isn't this type of software bad? Why would anyone keep it on their computer?7 D- u% B0 Z% A$ O& m4 b8 n
No, this type of software doesn't harm the user's computer.
2 a0 u F( Q7 H* O( VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- Q/ Q9 `7 i! Q3 Z9 ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 A9 o# e" N% M0 W7 Xthat they can continue to have access to the incentive.
$ l4 x; p1 |' T0 m' l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; ^& } `% \5 @. CHow to Get Accepted into a CPA Network1 U2 L- S* x o' S: l {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 k# F' s! ^" Nto start looking for networks is Offervault which lists offers and lets you compare payouts across
* l+ @( _) f }4 C- w% D4 v4 s4 _different networks.
3 h6 v- P$ U( R2 }9 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" b* p# T8 ^1 v8 w9 i0 \3 ?: e! F7 Napplication and be as specific as possible about your promotion methods. Usually some time after
3 i( z |( P1 w) X# H: hreceiving your application, the company will call to interview you. The phone interview is a critical& l) c% @3 i1 e9 }6 N; N ~1 w* Y
part of the application process, and most networks will deny your application outright if they can't get/ d' s! X; ~- l5 w6 ^/ m
you on the phone.6 G/ f/ ?) Y) @' j1 a# B1 d2 F2 P7 U
Often, the person who does your phone interview will actually become your affiliate manager after' R0 J: n4 |! W2 O+ a ~ X3 C
you get accepted, so it's a good time to put your best food forward.
5 \7 h8 ]' M5 F) s# f: f+ KYou might not relish at the idea of someone grilling you about your internet marketing methods over
; m( ?9 Q0 \" T* k1 I2 `the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ x: A# e. q7 NWhat methods do you use to market offers?
/ O+ m( b/ W3 u* {Do you already have a website you will be using?
9 B& e1 P, i7 h+ K' J8 eHow much is your advertising budget?$ G6 B0 g2 @/ ^; a- J' e
What other networks are you a member of?; e3 L5 r2 F1 f: c5 D+ n
Who are your affiliate managers at these networks?
0 X2 y& m' ?& ?Do you use social media (Facebook, twitter, etc.) to market offers?
! u% b6 x5 l0 @$ s) @How much traffic can you drive?
2 W( Z8 I7 D& J! PDo you have a personal recommendation from anyone who is already a member?" X/ u8 n! V. c+ E) M. r* l J
Once you provide satisfactory answers to these questions, the network will approve or deny your& T2 f* R8 u8 p1 Q% [
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ m3 E8 i' _8 O8 E- k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) D+ P1 R. c3 M+ m1 ]
for the network can be helpful.6 ]5 B( b, R! m& r. }
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& \& W9 m; R/ G, U7 m$ oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 g J5 b6 j7 T% z7 ^owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# [; V x4 ]$ H
people can open a lot of doors as far as networks are concerned.' m* n H: K0 Z" E
After You Join a CPA Network3 M' v* J4 g/ Z. ?5 i' w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 {; q4 q; C( \( E; |7 W, h9 [
and make an attempt to get to know them a little bit.
1 W) s- d1 X% S# |, |" bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. r7 R" }' U+ h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ l* M/ m/ |& a, V4 p6 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 h4 U2 C- o8 [; r4 L blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: T& ~5 H$ n/ N
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" E9 t- J+ }3 Z- Q3 Q- s3 @email./ T4 k! K3 G q, J8 ^; E
For more helpful info about dealing with affiliate managers, check out:" x6 v; _( i4 X' k5 c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" n* u+ g. q; xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 m. K. |7 I# p- W& m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. U0 M( |5 e) M
Set Up Web Hosting6 M! T+ L' W$ c7 g$ a* X; _7 v0 }- v5 g
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
T5 [) C: {& C0 sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- }+ k/ S `/ p# Y2 x8 h; \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( r6 ]8 `7 ]* K+ q
whoever else is on the same server as you.
# d9 O1 j, K$ m! F& lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 i2 h5 k! Z- w% O1 U9 j9 F, O
enough that the visitor can't close the window before your pop up is even shown. You have about 3" I3 u! Y: l+ z3 P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. Y4 A: M! o' m D+ a" g. [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 u% n. T, M8 M$ A Whouse full of roommates (hosting customers).
/ L! k, W i& L7 ^In shared hosting, this is like having roommates where everyone has no specific designated area inside8 l. ?9 ~, g. K) R! Q- m
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, F3 y& e. i& Z. y, N! {; r+ C- zfit.4 e+ f5 p1 ]1 ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ L. W8 {+ ~1 x6 ^the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; |0 B5 V( V% ~0 z* C: _( _their food. Everyone else's food in the house has less space to take advantage of.
7 S; s! m, g, N! _" |4 l$ Y# LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 s; r/ k* [5 n& _1 j3 m
any type of hosting this is a bad thing, and especially while running PPV traffic.
! V6 g- v7 o: Y/ }' v+ XIn the case of a virtual private server (VPS), everyone in the house has their own designated space9 {% S9 B; w( p( D) \9 z
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 y- F5 A: ?% o/ g7 i' t8 Wpartitioned, so that each customer can only use a specific amount of resources at any given time.& C. q8 M, V: O+ _7 @8 Q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
U+ G5 C/ ]' x( e2 V6 y+ lbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ ?1 z+ Y3 T( _6 Q$ ztraffic, faster.) F, n, ^/ R3 G' r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 K6 c6 K1 I4 x, u
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" H) \6 o6 s* U+ s7 {here:% s# Z& v5 X0 a- _8 Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 w. D9 T( N& X0 B& Y9 t
VPS&highlight=hosting& F7 `! c. b' X9 ^2 [
Dedicated-Hosting-vs Shared-Hosting
, E; _. ]1 Q; Q% {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! w& w6 @. T4 V2 v7 u6 R- s! |% wHosting...Your-thoughts
1 m& U- Q, s u8 s- v& m% @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) d9 c4 Z' u4 L/ A# O5 ?: h1 t, _Hosting Providers for PPV9 O, N8 {/ r0 J; C r, V3 |
Beyond Hosting4 E- |9 U! m' J" V
http://beyondhosting.net/
, p9 }- I% _7 f/ P A2 z9 eWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# y- H. V! d1 L( ~4 _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 F$ f! V8 w% r. m. y
direct linking with PPV. Also, these guys provide great support.
/ C9 ~2 j3 S: B# R* T6 v: FProsper202 Optimized Hosting
2 K7 y9 M( ]# T! nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( Z, t9 x, B+ C9 h2 i
CPVLab Optimized Hosting
1 X( G, a: y8 J( Ghttp://beyondhosting.net/CPVLab-Hosting/0 T* K, F4 ^/ k5 B
Domain Names for PPV/ z" O1 O. R' E
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 o; G& I8 _' k iwhere you're going to host your tracking software and your landing pages if you decide to make them.
+ k+ l- ?& J$ c8 y8 tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& ?; ~; B7 q8 e& D& n' Jbland one is fine to start with, to host both your landing pages and tracking software. The .com,
* {. i0 @4 N6 P: @4 R5 A+ p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 l/ I+ E* [8 F1 ]" l3 `' S
term or build a whole website.
5 ^* V( M/ e; B& t# z! w# bAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- v- x1 M+ E( Y8 a0 h$ s! A. mtracking software on your domain. This is really important, because it is necessary to track your- p. U& \" N) x p1 A) I, k
conversions down to keyword level so that you can optimize your campaigns. Without proper# k0 v2 k0 c$ _0 U- O. Y
tracking, it is impossible to know what is working and what isn't.
( H5 p4 a3 N$ \$ eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& `" H( e$ Q* F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ ]! o4 G N2 |, `3 E; U
Prosper202
* D% ?7 L6 D( E3 Whttp://prosper.tracking202.com/apps/; F! e$ c7 E9 R. v+ D* s) l
CPV Lab
! ^3 k/ s% j0 {http://cpvlab.com/
2 p& n: W% n6 F6 p( f4 ]CPVLab Help Videos: u1 H, ]0 U4 L a. H7 T4 x
http://ppvlab.com/oweiw/oiurw/vdm.htm
[( B* F! Q- y0 S0 o6 L1 Y7 q, CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) s$ X) K" d% ?+ u* h1 Tindustry standard.- z$ |% K; Q; e, K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) z1 N) `% H. A% z; \6 D, S' R, a2 VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% n! [4 s1 @( H
good support if you have problems with your installation.
' D9 E) f! S& t3 {4 G/ [$ K! o+ jTracking 202! f: L/ r/ j* j" A l& F: _& L
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; |8 I! s- E7 {2 _! h' F
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 `# O/ q* e, s& L* [4 Farea.
$ e, ?& ~5 `; MIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: X% X' F- O( Xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ `8 h+ Z2 W/ w( L( {3 a8 J0 Pinterface, and their hosting.4 I X* l/ I- \4 \( v# O$ R6 e
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; V- r7 D& R+ M% [) f- \" L. Aand targets which you are bidding on. Leaving this up to chance in order to save money could3 s' y. S* q$ W0 r' r2 q6 p( @: Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you! D& [4 V9 d4 k5 {" C
were using.
8 r" R4 N* z/ u& `% S! yChoose An Offer
- h# e- J& ^4 v6 _- v: lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ F, w& z5 t: l1 xLesson on Offer Selection
+ p7 O; l: D& ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* C5 ]8 g N( mIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% f4 }3 _. }3 V7 i. L2 g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& m# C- a/ ~& A; eLeadImpact as the traffic source.! e$ p& V7 C9 L, `# Q7 j: A
Now the best way to learn how to put all of this together is to just get started. For some variation in
! s: s; ]7 r5 \8 M0 `( fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! ?* l, p$ h ]7 ?, ycampaign.' z4 _3 X) r% ]' z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 T: |0 [: y/ U# K5 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) o; ]) Y2 Y& n) _" G2 t3 h$ c# [that all traffic is accepted.
c1 Q1 G! A9 B- ]7 R) `/ aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 }' b% `2 @! D7 y8 M4 a1 i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ \/ o/ Q4 M2 }- R" q# u# c
get creatives like banners or images specifically for the offer.
' ~& O1 V. b" W6 S8 l. v6 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" s2 S, I* Q, @1 T. C
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 m+ O# X" K% \' Y' a, a
track my keywords. Without doing this, it isn't possible to see what's converting.
. p& R% F( h @! C: FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' G5 E1 M% w2 a4 }0 r: p2 ]4 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- } i5 s. ?" ^) I7 }1 ~
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( z' s8 j8 ]) ~ I* {2 H; `
bottom of the page:
0 Y7 o$ F- k8 }" m; jNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* V2 f2 f0 q! L/ { w9 U FClick on the offer → pixels → Add a new pixel and this comes up:9 T1 n) o$ I# U0 a5 t H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- @7 S7 K# y2 x. m# Y
from your software into the box that says 'Enter URL of image to load'.
* Z* n) b$ v" k( }: g% BOnce you do this, it should look like this:
7 @ n- ^" M0 t. d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! S2 R- G4 m/ a9 }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' F0 M0 A7 T8 b; i/ H! D( [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' ^2 d, H+ j& f- r+ m4 EProsper or CPVLab.
% N( V9 M" k/ R5 q+ M- N
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发表于 2012-12-27 18:47:17
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