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PPV GUIDE [PPV新手入门][28页]! r# _( S3 O; m! P3 A1 [) \
详细的请下载电子书！0 o, h& J( r9 T7 ^) p3 u2 X
; {& J- s+ D D: N' z9 ^# r+ o
* h! B( {' D0 k8 hNewbie Guide
0 ]4 U5 k9 v4 F# m2 C8 F$ f8 FPPVPlaybook.com/ v# f: V( {5 R Y3 k; N# K$ ~- X& d
Tracy Shaffer
1 c0 H9 Y5 ?' {7 M/ v. zDavid Ford. i" z6 X! [' C" U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) S& ?5 ] ^% S! pGetting Your Mind Right to Start Affiliate Marketing
9 j' S+ b: i: R9 ~/ m% iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 t0 ?/ c: E. E1 J6 V- ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 c" n( d5 I1 o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; q6 `7 [3 e% H! c
with any success, these claims are laughable and far from the truth.
+ \1 l$ I# w+ }1 D8 Z& A- gAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; v+ e" f* d( M4 G- [/ q
flow management. The main benefits are the low barrier to entry compared to other businesses, and: m+ k- ~) `6 r5 p
the ability for a marketer to be a one person shop and make an incredible amount of money with low
( p4 K# X" K7 a0 |6 P3 Z) poverhead.
+ V1 l0 R/ m5 }% R$ JThe winners in this business are the ones with persistence when nothing works, who know there's
1 x1 g0 e/ C! v/ r8 rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 B2 T; g( `3 p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 k, Y# @, T/ Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& D& U' [6 x y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" v* U5 }, R6 C! q" H$ blearning experience available to anyone with a few hundred bucks and the ability to open an
$ n% I5 S% q7 q0 Wadvertising account.9 |$ V! p" h$ J% `2 M) ` w- f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business- T# k* N: L% F; l/ M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 w, U, \" v8 {+ w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 h, B1 y1 q1 G! T ~$ etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% A j% e9 t& P4 q0 q9 ^9 m6 i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; w- \1 s/ S: ~" H3 Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ b9 X2 }7 N' A) W6 V7 J
started building. O0 R8 o; L* {; `; ~" Y5 l
Things you need to get started:
- ^+ [4 L% c6 o( Y u: f( H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 L* S7 l4 B0 L3 J+ O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" R3 R6 ^7 h- P5 G7 y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 L3 e8 R2 c5 u, y W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 Y! @0 h: s5 c) wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' g& G1 O. y1 y; a
with PPV.: U* R0 a* }/ w* L3 @: A4 R
Basic Getting Started Definitions
& ]; t ~$ F- \4 ~+ kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more* r5 c( S: @, m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' f; a2 N- v$ v/ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& \! n8 J6 x4 x* P* ~' @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( H, ]: {. ^2 B5 L! W1 D" Q3 ^* sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 _3 m+ e _' P; S- }) t2 ireceives a commission on that product. An example would be the Amazon.com Associates program,& H2 M8 V+ _* W6 [2 Q) \
Comission Junction or Clickbank.8 f) a1 T: H( E# {: T4 a+ B
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 a3 n# _( @4 g
an action like filling out a form, submitting their email address, signing up for a service or sometimes& l9 I& r' _* w
buying a product. An example would be Ads4Dough or Neverblue.
7 C. j) Q( c. F5 ]Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# }$ O+ i* H7 L; a' p% \+ B( o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( @, P, o9 U: V Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager# @. \" m, h9 ^' ]6 x6 a. H( e
right from the start can really help you.5 k. N Q4 [5 m. y# ^1 E6 \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 C0 Y8 f& P' `9 H" {3 P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! C! L- e' T, X6 H( Iview, starting anywhere from .01 or .015.
6 \8 _, T- h. A5 s) \In order to use this type of internet traffic, the affiliate can sign up with a number of different
. s/ p* v& B6 L6 i ?. Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* Z& y; g% ^# W& b: YMediaTraffic, and AdOn Network.' u" x ?* |3 x# I
Don't popups get blocked by pop blocker software? f% [9 W1 q6 }! c5 ~4 v0 S
No. Popups are served in a new browser window as if the visitor had opened the new window) q6 ?, s' m# E; \! k
themselves.3 A/ |% c& X5 b2 b* H
How many popups get served to the visitor?& x2 ^4 p5 K+ U. \. @" K# ]4 t
The number of popups served varies depending on the PPV network. Some pop more frequently
4 g5 \9 f/ u5 @% L9 L2 k* y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 x! Q' J/ \2 m+ c
serving this kind of advertising, so they have to toe the line between keeping their software
# G! }. A+ s7 Z' {) ^# N: {downloaded and still making a profit.! i4 i6 ]# P$ A0 z! j
Isn't this type of software bad? Why would anyone keep it on their computer?1 x+ B8 Q* w- @) _ g: g6 A8 I
No, this type of software doesn't harm the user's computer.' L6 Y1 a* y" p6 N7 I* o! l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, q4 [ q8 m' p& i V/ F7 C
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) J5 R7 b2 H% s! [' {! k
that they can continue to have access to the incentive.
1 X" E$ S& S. l, I* R; \; B c, \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) P! y0 P- u8 p0 g) s- ZHow to Get Accepted into a CPA Network: H4 H3 s' L6 U" J
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& Q5 P. }- h& P% Q7 w
to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ ]5 P! A" @8 H! A" G. ]7 F1 Hdifferent networks.
% y# g! O- E0 nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ P& i+ W( z4 U/ ~application and be as specific as possible about your promotion methods. Usually some time after
) U. `1 V" o- \3 p" K+ i Xreceiving your application, the company will call to interview you. The phone interview is a critical
7 a; B* q2 i* l% w, Rpart of the application process, and most networks will deny your application outright if they can't get% d# _; y% A1 `. \
you on the phone.% x; A$ C4 V4 _
Often, the person who does your phone interview will actually become your affiliate manager after2 w" ^7 s" c, p
you get accepted, so it's a good time to put your best food forward.
" X1 A2 Y7 x5 [; T8 t4 ~' ~You might not relish at the idea of someone grilling you about your internet marketing methods over
' a$ v' N, R) W6 n5 athe phone, but trust me, this part is critical. Have answers in mind for the questions:
+ N$ n7 w, V, o3 K2 r1 DWhat methods do you use to market offers?8 j6 u% R: b* B4 c$ {
Do you already have a website you will be using?+ R% n, |4 d. Z8 w4 z- [' \* ]
How much is your advertising budget?" D/ V s" k' D) q# H/ F, y! [
What other networks are you a member of?! t5 y& D0 W1 A: K; b6 s
Who are your affiliate managers at these networks?
+ t8 v, c* {( A4 w4 DDo you use social media (Facebook, twitter, etc.) to market offers?
$ y4 i V3 h0 V3 e3 rHow much traffic can you drive?0 Q0 C |# Z) D9 v6 b
Do you have a personal recommendation from anyone who is already a member?% I( b& I; L6 D7 n% }5 i3 y
Once you provide satisfactory answers to these questions, the network will approve or deny your4 ^( W( u) I" M0 s$ D9 e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
) e4 G I- x- F: O+ F2 U' `3 j7 cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ f9 d8 a/ e. Efor the network can be helpful.) P9 l. D6 T+ u+ @1 P/ b/ w
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! ^- W3 ^. ^; t0 W* t5 b; o5 fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 X0 a- z0 K- r0 t" x8 }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% k) a) e5 u6 |9 G: B# v/ Npeople can open a lot of doors as far as networks are concerned.
7 i8 `- t, g1 l. {( m+ y; J2 pAfter You Join a CPA Network; ~7 E x2 {7 ?
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" i9 h! G1 a) Y' D" [9 x
and make an attempt to get to know them a little bit.
1 I7 F" R$ g% j7 J' ?Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 l6 T5 A5 [" ~5 O$ A1 G9 B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# Z% R$ ~% |7 u3 a8 q& p8 O2 {& b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% `; X2 d0 ], c3 J6 nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 L4 F# i- i! A: v
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 P' @7 J. z2 l# xemail." F5 \4 ^9 T) @
For more helpful info about dealing with affiliate managers, check out:$ ?+ S2 Z+ M. i3 e, e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ }6 i% }) U c7 Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/; j* J% S, Z$ `. a2 Q0 s8 f2 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 o8 }/ _, v0 xSet Up Web Hosting
4 Q# s* |' w: `5 a7 e( Q' u* JGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- U1 C3 _6 Q( t8 Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 G5 B% ^& m! m, l* Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 O6 T. J0 `, p# X5 s; Xwhoever else is on the same server as you.% b, r5 I$ M9 O2 S( g* Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' J, W4 m7 U! k* @2 A1 g
enough that the visitor can't close the window before your pop up is even shown. You have about 32 Z$ \; d2 D" }
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 t9 }+ t% f% O( V3 _4 A0 RTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 y# M6 g. m, {6 E" y: {
house full of roommates (hosting customers).
+ K( T, k% s1 o$ NIn shared hosting, this is like having roommates where everyone has no specific designated area inside% I( y- `7 l. S' C8 z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 T' d7 q( q. k; o( O6 Z8 m
fit.6 ^ D0 V& s$ w$ e, d
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: g' Y* s/ f, M! g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) a4 ? Z, o0 u$ D6 B: w
their food. Everyone else's food in the house has less space to take advantage of.
k5 ], m) V# s3 w+ a/ \If you have less server resources to take advantage of, your ability to serve popups will slow down. For% }; j! P6 `3 d& U; S+ w
any type of hosting this is a bad thing, and especially while running PPV traffic.
% Y+ o- Y. y0 x2 AIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" `+ r9 F0 c. s2 d) kinside the fridge to put their food, and other roommates can't come into that space. The server is% i# c9 u' M% q6 ?' ?
partitioned, so that each customer can only use a specific amount of resources at any given time.) n$ z& Y8 s& x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& A/ [- }7 X* P+ {) U& a( O; \belong to you and no one else can use up those resources. This makes it possible to serve much more3 R, s! }8 O1 E: A7 c1 ^
traffic, faster.
& w. H- k( ~2 c0 R# o5 X: ^& z4 ]! tAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, d5 W' s' P# ?$ hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 B$ g7 K: Y9 y( k0 O# ]0 M* |
here:
/ M9 E$ e! e9 w% chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" D: m0 u+ K RVPS&highlight=hosting) M& I" a" [9 k/ T4 W t
Dedicated-Hosting-vs Shared-Hosting
: A5 b, s& ^8 u5 z, d# K3 }http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* V0 r6 O- Y: ~; r5 h4 z7 H) t/ SHosting...Your-thoughts
$ m3 g2 T- D h; i) j" u6 t- k+ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) t$ v8 |* _7 F% n5 C0 K. fHosting Providers for PPV6 P* }- l2 H5 h/ f+ x
Beyond Hosting
7 T* t( W2 T U0 Mhttp://beyondhosting.net/
# n4 x. C) p' N' D- TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- ^/ \( D) |% i! y/ K! X0 P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; U5 u+ m# ^5 q7 g! q9 p" zdirect linking with PPV. Also, these guys provide great support.7 h0 g/ V" j O
Prosper202 Optimized Hosting: \& K/ C: e& \6 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ |2 O" w W7 G9 d: nCPVLab Optimized Hosting: D) M8 Q; i1 G9 f. U+ d) q, Z
http://beyondhosting.net/CPVLab-Hosting/7 Z0 G5 |; c9 u4 J% p" t. T
Domain Names for PPV. X, ^; I5 `! e% x/ }, Y! Y% V
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; G1 K/ h7 o, a! t2 D9 M$ m8 e
where you're going to host your tracking software and your landing pages if you decide to make them.2 W8 h0 n/ N5 I s; t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 f9 w$ j: [, K& H
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 Z8 x- P% ^3 A% f8 K.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" h) P. n8 M& Q& B' q4 o, Y
term or build a whole website./ w. p/ F5 {8 u* K7 n
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; r$ r# a& T8 ?" k2 m: P3 qtracking software on your domain. This is really important, because it is necessary to track your
$ s/ ^1 U% t' @' Z w8 hconversions down to keyword level so that you can optimize your campaigns. Without proper/ f1 X* A( e% l' J/ z! r' s& }0 q( h
tracking, it is impossible to know what is working and what isn't.6 P' F/ R i! j. }0 K* R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( z6 }' L: B% K% e& jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( ]/ u% [* A) |1 h
Prosper202
) P+ R% J& K* `9 z+ Rhttp://prosper.tracking202.com/apps/
1 C$ ~) ]- T. lCPV Lab
8 I% N$ m* q+ Jhttp://cpvlab.com/& {. N1 h9 }5 E' f, ~* L& |
CPVLab Help Videos: u- d" [/ M/ l
http://ppvlab.com/oweiw/oiurw/vdm.htm
. m: M8 g7 Y4 L# eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; g! L) P/ Y. E/ k4 r) Nindustry standard.
1 [& V# x, }, V, u: G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& Z H: k4 r, {+ ~4 I* t* B5 ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( }3 Y7 A r- ?1 u9 `7 B$ W7 f
good support if you have problems with your installation.1 o1 \ U/ n$ \, \) S, g( l7 [
Tracking 202& T+ \8 N& ]% Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# b( X1 z+ M# X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 x/ i6 g8 k2 m& |% \9 J' C4 a: _
area.+ ]3 K9 j, X& o' \; X
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 r7 g5 G8 v. c. x- P
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- W' i p* M2 e+ T6 uinterface, and their hosting." Z4 l4 q0 A$ A+ l' V* V, F
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: A$ B2 I2 N0 u3 C) q5 m; C
and targets which you are bidding on. Leaving this up to chance in order to save money could
! i9 N8 D6 R4 M9 O* |! N; ? apotentially leave you open to huge risk if someone else caught on to what offer and keywords you
( h! p3 t5 f0 _ ywere using.. p( R- M* f8 n2 {
Choose An Offer3 F2 ?- U' |* [7 M. e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 H0 _6 M/ [' W* K
Lesson on Offer Selection
/ K- A3 a& ~& q. uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 k" H6 z' J' G* RIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& e+ k3 @ w2 r4 D& P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 \3 p- u7 |, l% f4 m) [: v8 WLeadImpact as the traffic source.
7 l x. O# U3 A5 qNow the best way to learn how to put all of this together is to just get started. For some variation in
& h f' e. m7 S$ ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ @: ?' d9 u G( l. @* Q
campaign.
! o7 V3 v% {% A' O/ J h2 GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' ]3 N6 _6 P4 ~" q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 a% c" ]- o0 {that all traffic is accepted.: \; J7 O/ Z3 M. r$ _( x2 s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& T6 I% l [* R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# x" E7 Q5 Q7 x" i# l; v: K* M
get creatives like banners or images specifically for the offer.
- G) U3 k2 a( c- @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# L: e/ |6 h I1 u8 E9 e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ I! r e* q$ |& y
track my keywords. Without doing this, it isn't possible to see what's converting.
; L6 W% E( H) z5 k7 U6 OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ l! p4 e8 A' }3 M7 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
t* ~# ~# J5 z: F+ X; f! eIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! c8 v0 s+ @4 o& ]. ~8 g4 @
bottom of the page:4 s! B" ]7 s2 Q' D6 h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; t6 I4 d& B/ W% |# BClick on the offer → pixels → Add a new pixel and this comes up:
M$ m1 T, z' v/ ~& M! k. e9 c, eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ B3 N- _8 [5 Efrom your software into the box that says 'Enter URL of image to load'.
0 z4 B1 F$ T" T% p4 E3 j' TOnce you do this, it should look like this:
3 g6 T" p" o& L6 F4 i; G1 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# k, ^) d2 z( a0 a" T6 VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" E# S) e3 d4 g) ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, M/ T% F, C; L5 C) d" DProsper or CPVLab.5 [8 I! ]1 h, b4 L# B) S
: s0 V2 _* x4 a; u4 D* |
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发表于 2012-12-27 18:47:17
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