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PPV GUIDE [PPV新手入门][28页]
6 H9 d$ s: p6 g. G q; w$ m3 Q详细的请下载电子书！
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, b5 _1 a7 _- Y8 h$ S K: u9 S `6 U7 X" {
Newbie Guide' N' }8 x! g6 [9 c
PPVPlaybook.com
4 p# o' G5 u! w) v- b. [Tracy Shaffer7 E3 ?5 ` P- ]7 w0 u
David Ford/ x; P3 j* T3 j$ d0 D) p( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 L1 X6 s- R' K, N; ?Getting Your Mind Right to Start Affiliate Marketing8 X; u- Z8 j" u* B' m0 |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 S( v$ e K$ K& B' L
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ S- @, ^/ K. l* G0 }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 z. t9 Y. m6 \! i# ^
with any success, these claims are laughable and far from the truth.
2 @; L! n1 Q0 ?( I# VAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 {1 M% G3 _2 S& h7 h3 P5 n" W
flow management. The main benefits are the low barrier to entry compared to other businesses, and# l, { I0 k, L K6 X6 i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' ]7 ^9 a2 c9 m A/ C6 ^2 Zoverhead.
# w( G1 w% P8 BThe winners in this business are the ones with persistence when nothing works, who know there's! v8 A0 M0 J: ~0 T& Y, |2 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 ]! |: B+ r7 N$ Z# k. r3 q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ h0 d9 U! O( M, ?2 Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* a$ t! l9 K( H6 _' x7 e
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 C, w* X) I# P0 }3 k" W3 Xlearning experience available to anyone with a few hundred bucks and the ability to open an4 \4 `* ]: ]1 u% d
advertising account.5 x# |) f& D' {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, d$ t: r7 v7 Q5 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. C0 x) O& L1 F
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) b: |4 J/ i* h/ b" V7 Z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! A3 [ S2 M0 a+ N! fWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 b% I& L- r5 T3 T5 z1 k- [started building PPV campaigns right away from start to finish. With that said, time to jump in and get8 t8 r, i. h7 C5 p
started building.
% E2 {, p. _6 P9 G- B- i/ aThings you need to get started:( N8 Q/ s% B$ T2 \2 e& i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ s9 m) j8 Q% q' {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 w2 S& F3 `( v6 J: i/ ]3 g4 v2 w- I
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ M1 }( x# w8 D' E* E0 F
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- C( H: @, z/ r8 t% h* K5 X3 X* }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 u) u5 P) |+ c+ ]+ z- mwith PPV.
0 w7 i. H% R) @& lBasic Getting Started Definitions
& B7 w. p. H xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
Q4 }5 C1 N# U( I* L) O% ? Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ Z" s- g T, J" Q9 R2 V3 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- S" t7 V/ P# qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; U, p* v- T7 Y2 QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, d Y8 R7 ?: z4 t2 J5 a, p- [7 l: Ireceives a commission on that product. An example would be the Amazon.com Associates program,
" C" c5 M% u/ p8 p6 ] uComission Junction or Clickbank.
6 h2 X! l6 b0 y; oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' J+ C, [. a U5 A7 i/ [ C. r
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( M* W$ D: w, t" }7 \- D+ s1 |. Nbuying a product. An example would be Ads4Dough or Neverblue.( {+ ^8 B% |& y* U' y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. F: `! L3 \" W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 ^7 ] F) F2 c$ d: M2 Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 H- W- X, u- g! d, |9 ^right from the start can really help you.
2 k' L$ E- {$ X0 ^5 ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 v, `2 F& C9 G. Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 ^3 L( i S) n
view, starting anywhere from .01 or .015./ [- F, N: z* ]. f1 V0 p
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- G3 A8 e9 P9 G# ^7 U0 k" B* vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& p' ~: B! i' G# j5 E
MediaTraffic, and AdOn Network.
1 g2 m! S' d5 s; MDon't popups get blocked by pop blocker software?0 U' E( e- l! R5 i6 f
No. Popups are served in a new browser window as if the visitor had opened the new window) L0 o6 w8 f" K; B
themselves.( T$ e( H+ ^( Q& q4 C+ `- u4 s! z {
How many popups get served to the visitor?
7 t! u8 ~9 U* I2 r/ O8 B" iThe number of popups served varies depending on the PPV network. Some pop more frequently
! d5 ~& j0 l, m- o0 @8 h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. _2 C% c' ] k+ U8 u6 |serving this kind of advertising, so they have to toe the line between keeping their software( J1 C- H: v5 Y% a
downloaded and still making a profit.
1 p5 [" t1 ^ X9 X9 zIsn't this type of software bad? Why would anyone keep it on their computer?8 L6 ?; _3 p/ _4 G+ d' s9 w
No, this type of software doesn't harm the user's computer.
; @- V( ]" k. r# B$ v" HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: ?" ?3 x0 h( m2 ]0 Y2 O
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ b9 y6 N6 [# p9 _- a
that they can continue to have access to the incentive.
) A7 a0 `! i5 D6 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 S6 u; |; V5 e, q: Z! U1 D
How to Get Accepted into a CPA Network
6 p4 w( Q8 z& a) |4 F# OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ _5 f3 A( F8 F8 @to start looking for networks is Offervault which lists offers and lets you compare payouts across7 R1 L/ P7 t( D
different networks.. \/ [% o' i @5 b, e) n9 i
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 A- b; l4 ^1 H/ C+ n7 g9 S
application and be as specific as possible about your promotion methods. Usually some time after+ X. w+ @1 T9 U7 I1 \5 p
receiving your application, the company will call to interview you. The phone interview is a critical* V# ~8 j. P, G$ D! v5 @/ e
part of the application process, and most networks will deny your application outright if they can't get
2 H) |6 F/ \% r3 O; [you on the phone., O7 m6 A) w- y
Often, the person who does your phone interview will actually become your affiliate manager after
2 B: M7 p q% O& b, C' U. z9 T3 Hyou get accepted, so it's a good time to put your best food forward.
/ @# g' u \% S4 AYou might not relish at the idea of someone grilling you about your internet marketing methods over
; Z$ q/ I. o. P* uthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' a, {( X' Q# r' uWhat methods do you use to market offers?
3 e2 q( _, ~ E3 X1 P7 [+ _4 bDo you already have a website you will be using?/ N+ T k( y! d0 ^, J
How much is your advertising budget?
! w+ e* F5 N8 G. B1 g! F* hWhat other networks are you a member of?! p- A v4 i+ H5 U
Who are your affiliate managers at these networks?
/ Y* K/ R5 k, R1 t* B. QDo you use social media (Facebook, twitter, etc.) to market offers?- c- z }4 g5 Y+ i( q3 q
How much traffic can you drive?# K, S; H8 ]" \' C
Do you have a personal recommendation from anyone who is already a member?0 I. c* y6 G9 w; K* T
Once you provide satisfactory answers to these questions, the network will approve or deny your. T; h/ z/ q+ w2 E
application. If you get denied, just keep applying or call someone on the phone and try again. Be, A% b3 R& h" J0 ^) b/ j' x4 b9 ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; e# I: F f' o, b( R
for the network can be helpful.
& }) l% b0 r# [+ }) V, }! F8 sTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! q5 ?) c0 C0 ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* a; z" @7 B$ A1 j1 X. f* h0 cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- ^) c, m, N3 } q6 V. I
people can open a lot of doors as far as networks are concerned.
& K& b1 ]0 R# iAfter You Join a CPA Network
) R* s9 n" a/ h3 y. uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 D$ E0 M# u `0 w) }# u+ aand make an attempt to get to know them a little bit.
, l3 Z$ {- Y$ e! M8 e M5 gFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" k+ w9 ?# B0 |" F8 L. F) D9 P aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& e5 B0 @6 @; D5 E* d M1 Q) t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 a' ~1 w: z- w, P: C" |/ L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' `& A1 f _' F' Q" S d. hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 f1 R: P2 {& N0 z
email.
. m' a4 E9 q* U4 _8 zFor more helpful info about dealing with affiliate managers, check out:9 R4 }! q8 h a0 ]0 z4 C1 j$ h' v
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 p' }. }4 T! W( ]8 e+ r' t* m) Vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( P& k& J0 Z- B6 h2 z, A& e3 m6 y x/ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ |& L1 O- ?5 d% g
Set Up Web Hosting
@1 D/ P4 E, L5 L+ w" bGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: @: ~6 h6 _5 t& R2 t) o: T6 @% l9 nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared3 n7 y& `/ A# A0 X2 j5 r( ?# `; t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% H% [2 A% V- y4 q. M: x- b
whoever else is on the same server as you.% G% g0 } K: m8 O( t3 l# n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( J9 ]" o, |7 P# A5 F/ b* @1 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
7 |' Z3 T4 E t7 G, N, L! B) Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 A( K- _$ n0 u4 h! d6 ~; sTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- V( S8 z, b) I4 _house full of roommates (hosting customers).
+ J$ _; G7 ^2 P4 U* }$ qIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 Y, B* ]3 k$ z- H' X7 u. mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 p( M/ l: J9 ]) |$ Yfit.0 h# r" W6 i6 Z1 M: l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ T, B6 R; `6 |) Z% Gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# J* }+ L. X8 x: b" G+ v! L
their food. Everyone else's food in the house has less space to take advantage of.
( v7 ] D0 t$ e2 ]7 cIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! G% M8 I: b9 L. f' H! O
any type of hosting this is a bad thing, and especially while running PPV traffic.
6 z( h6 J: m; |7 aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) H8 b0 {4 d/ l& {- h/ g* xinside the fridge to put their food, and other roommates can't come into that space. The server is! M" ^- ~, x6 p8 D- P
partitioned, so that each customer can only use a specific amount of resources at any given time.
/ G. U1 _( v- V S+ r+ H( d% rA dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ \' w- q1 E6 X& e/ c4 Obelong to you and no one else can use up those resources. This makes it possible to serve much more
A ~( N$ p! W% ztraffic, faster.2 ?- ~& x+ v7 ?# `: k3 D) _. k( c2 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" r: E$ u+ J* {) k/ t7 e( G9 nAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! k( y4 W3 r, I% B. m; c) F( _& ^here:0 B h; v" P# ]/ ~4 B( r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. }8 ?9 Z5 u/ U* u1 `: L: Z
VPS&highlight=hosting3 I: w, n! O3 `5 t- ^$ L
Dedicated-Hosting-vs Shared-Hosting
& u1 h# v4 g# J; H( K3 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ Y7 L; j/ `$ `4 c% J% CHosting...Your-thoughts9 \1 f |/ g) N4 {7 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 e& |0 v0 e, R; Y; NHosting Providers for PPV
2 G+ Q9 ]! U% \& l+ X$ SBeyond Hosting
8 j) q0 P1 R4 }6 O, Y7 ~http://beyondhosting.net/4 F2 _, Y1 ]9 J& f
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; b9 L; I1 A# f" E/ @receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! e D, ]- C/ Q' z2 x r
direct linking with PPV. Also, these guys provide great support.
$ @' W# U$ q8 V) b' U1 c2 n/ Q& JProsper202 Optimized Hosting2 u5 f! R9 u* E6 A0 I2 z& J
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: `8 D' i4 o. v- k& bCPVLab Optimized Hosting
4 _3 N4 `! d2 {0 U5 Ahttp://beyondhosting.net/CPVLab-Hosting/
: q% t1 q% h% Y0 D% zDomain Names for PPV' ]6 R% `! Q$ v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; P' K5 U& ]9 k/ @+ t9 Z
where you're going to host your tracking software and your landing pages if you decide to make them.& k# T- l1 h) x7 Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# y6 R7 O$ Y, i- B5 \bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 `: A) h1 x, X7 T7 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# j( E- |4 j" [) z2 e3 b) Q: Tterm or build a whole website.
7 V) e. [1 N" n4 Q$ L3 O9 dAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# i' A" Y, p* M v3 ^, I
tracking software on your domain. This is really important, because it is necessary to track your
: f" `% _, o- Y& _* }9 _9 \conversions down to keyword level so that you can optimize your campaigns. Without proper
2 ]9 K w; K0 j! e# f d7 x* ftracking, it is impossible to know what is working and what isn't.- A6 q: q: v7 v4 W) ?) V" C6 v) y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! ?3 g( a4 \' j* v4 Q* tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; t% X+ M: h' m" c$ GProsper202; p% Y! B% N% S2 c8 D
http://prosper.tracking202.com/apps/
, t# x7 |$ @( ]: m2 l6 T( qCPV Lab
& p# j4 q9 m/ u' k- w7 D2 ]( @- zhttp://cpvlab.com/& e1 ?" p3 T2 P3 H
CPVLab Help Videos
! |5 |" t# R8 t0 Z4 zhttp://ppvlab.com/oweiw/oiurw/vdm.htm1 U9 [0 I! ^. W. H ] n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ i* I+ J% [! e$ x% J. v& e. k; o: q1 K
industry standard.* }) X! o! h# z6 W, R# S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" o) E. p! C" i) U$ O5 ]7 [
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' _$ ?7 A+ A( M& d9 Q& e5 m
good support if you have problems with your installation.
1 q. {: N) e) `3 V" e% DTracking 2020 B1 @# z8 j8 x* N# T" k
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' M6 g0 q% e, c- s- w, U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 a( H' k! ?7 S+ ]7 e
area.6 V1 E) ^+ m* ~! ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! M4 J/ }! s" K3 L& x( _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& S S" d. ], |. L9 z7 E3 x2 P& winterface, and their hosting.
' C5 i, f5 q% Y A; }& @, Q MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 w7 q% S9 P* ?1 h! vand targets which you are bidding on. Leaving this up to chance in order to save money could
# X' P F7 y& o) P7 Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ F8 q* F6 s4 ?5 t* r& }were using.( L8 K9 R" J8 ?8 j) z' S
Choose An Offer
n2 ^9 E7 P; zNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 l9 x# R" G: jLesson on Offer Selection
2 V& @- L! s" N- n* n1 e: T6 Jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ J) e: k: c; j7 v6 ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
/ ?! }# V% l5 Z/ Q, c2 N- NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% H7 G* W! z; x
LeadImpact as the traffic source.
: f$ }' N& g q/ \ l7 T) v& UNow the best way to learn how to put all of this together is to just get started. For some variation in9 A) C: A; V3 J- E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, W- B" r+ a7 t0 ucampaign.
* p6 p. P% ]9 R% ^2 @2 r. xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- s( t0 a8 ?% h( p1 Q. v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' O. L' k9 G; i0 o4 m, u5 ^- \that all traffic is accepted.+ S1 t; x' y5 o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% y1 M8 n* F7 ^3 Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
^2 M% v& y; F/ j6 D; Uget creatives like banners or images specifically for the offer.* `# C5 T9 N% X2 i5 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 a3 s* j& Y b: M. l, k! s% l
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 K) n& N2 {5 d% {4 j: W
track my keywords. Without doing this, it isn't possible to see what's converting.
: z3 f6 ~* q! B6 U$ @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" ]; Z# D9 i c4 p7 T6 B3 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. b# c* ^3 p' }, o: C+ z4 J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 v+ N8 D6 s9 ~7 T' E/ W- g
bottom of the page:
4 D) {6 E$ | K( O6 jNext, I have to cut and paste this pixel into my offer at Ads4Dough." |* T( n: v W4 y! v* X! n
Click on the offer → pixels → Add a new pixel and this comes up:
0 w" x/ J. ^# T' uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ |7 J$ `1 y$ {0 O
from your software into the box that says 'Enter URL of image to load'.4 ]3 W* M; r* S( {3 H
Once you do this, it should look like this:1 b* y. B9 x! T( U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. f ]; ^1 B1 B* o/ m8 HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; C2 Q/ d: K4 e UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; e& `6 o5 \8 M- Y Z% k' tProsper or CPVLab.
; q* r& W* k! @) d/ y ^4 a; P5 K3 A
" m+ e2 ^& {" }: ~' Q# r8 H: m" b |
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