- `# R6 w5 W* L) e' q; x! [+ U1. Get a visitor to click (to go to another page, on your site or someone else’s) [让浏览者点击跳转到另一个页面，可能是你的网站之外]& m5 R' e2 }9 v3 j, F
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2. Get a visitor to buy [让浏览者购买] " z$ ^ m s6 E: ~# {0 w4 Y+ O1 g
3. Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. [让浏览者允许你跟进服务，例如email,电话，通常这包括一个注册的流程] # _& [4 J) b2 y- z& G" m - c( _: W; S7 S. M2 W8 i4. Get a visitor to tell a friend [让浏览者告诉他的朋友] - @4 J7 V: E( M( s* ]( y \ t. Y3 R) T5 e7 O& k" `) f5. (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback [这个可能是比较微妙的，让浏览者学习到些什么，甚至让他留下评语或反馈] # y4 H# _1 v4 V9 G/ |# n, k: g
所以你要做的事情就是尽可能优化你的Landing page（网站中的每一个页面），让你的浏览者能够更愿意做这五件事情中的一件事，最多两件事。(如果你真有办法让浏览者做得更多，当然更好)9 a1 t8 H% _0 o7 ~
* h/ ^* K7 t: D" I9 g k“Landing pages are not wandering generalities. They are specific, measurable offers.”
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发表于 2013-1-3 02:40:27
发表于 2013-1-3 14:32:32
