) t( ?7 c: ?2 W* s- l1. Get a visitor to click (to go to another page, on your site or someone else’s) [让浏览者点击跳转到另一个页面,可能是你的网站之外] % u! f( z& {4 {" z, v) ] O8 A2 M3 f+ ?, S) Q9 c
2. Get a visitor to buy [让浏览者购买] 6 d% Q, x) o( ]* m$ h8 T/ e 6 L0 M1 K0 R- p3. Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. [让浏览者允许你跟进服务,例如email,电话,通常这包括一个注册的流程]- ?" M' l" I3 W
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4. Get a visitor to tell a friend [让浏览者告诉他的朋友]3 F& ^4 o4 s! H0 W8 T0 ` ]
4 R. ^ X5 K# A0 @/ T5. (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback [这个可能是比较微妙的,让浏览者学习到些什么,甚至让他留下评语或反馈]" f9 P6 x" v5 ?& h
* M9 E# ?+ ~" ^- G1 y" x0 V. c4 O所以你要做的事情就是尽可能优化你的Landing page(网站中的每一个页面),让你的浏览者能够更愿意做这五件事情中的一件事,最多两件事。(如果你真有办法让浏览者做得更多,当然更好) 5 [3 v# F: u9 g8 H' X5 H( _" s0 T0 ~8 v& D- N+ X
“Landing pages are not wandering generalities. They are specific, measurable offers.”