After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 8 q9 Z; a; j/ G（很多aff会进行A/B Test 像这样）& Y0 r3 y2 d% ]9 s; F4 ~) k8 n w
% Q! u7 S1 c: u* J$ S6 J: V- make a couple of ads. （做个夫妻图片的广告）. d0 I t! u7 I* d* o( y7 c
- make one lander/angle. （使用一个lp，一个广告角度）) x' {5 b. X2 _3 E3 T1 f
- check results. (检查接结果) 0 u/ f+ C% B$ E0 a9 V9 ~8 h0 l - split test a different lander titles. （A/B test 不同lp的标题）+ ]% J) x7 x( Q. L- m
- split test lander images. （A/B test 不同lp的图片）2 T. X6 q t7 r5 E7 k
- check results. (检查接结果)& u: _ l9 i" T. D: x
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)( _ V! V, s6 t/ S
- check results. (检查结果) $ J4 R/ z; \# N$ q - split test call to action buttons on the lander. (A/B test lp上的call 按钮). ?3 l+ Y) V, t5 Z m, [
- check results. (检查结果) 1 i1 l0 H1 e' |* X - G" \2 j. [$ y$ |
7 Z2 h7 m- u9 y9 y- p& D) ^Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） & a" X ~; l. Q! a+ Q4 E8 m% vI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 5 V8 s- D0 G i2 K 9 ~2 F& J/ ~9 [1 zHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） 0 `/ Z' ?% T- H5 m ) O8 ~- |% P1 Y
- make a few ads. （制作一个少量广告）6 M1 k6 k: B- J7 s, q% D# U
- make one lander/angle. （制作一个lp，一个广告角度） U- o |; _( V
- check results. （检查结果）% z2 L& i, i& o) [2 a7 _4 V
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）. X( Q* X+ T9 J& v A+ {6 h7 |+ ?
- check results. （检查结果） : C- T1 [) Q& ~ - make a few more ads. 1 q/ x8 |4 @9 f/ ]0 `
0 n" A7 f% ~. Y |# l
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10