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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.; t- C( ~; \! a/ J% u* w
Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
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Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.3 S% L( E% l: J5 @

, |& f! O! N5 AAdvertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…( I7 e' ]5 v  \8 N9 c

& r0 J. s5 H1 c( _Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.+ D( v  g5 p. J0 X. @
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Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.; G' x6 a: w6 Z4 e+ V9 i

. w5 S! W$ e+ g) v' R! VClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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1 E3 D7 [7 c, X& t9 FConversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.* ^( F4 ?" |5 C3 K: v
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Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website." u4 C/ B) X% E) _1 c3 Q
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Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.+ L6 K" @3 P0 N4 A. B2 s

2 m% ~+ u6 a) H  M* u% v! RCreatives: See “Advertising Materials” definition.$ N) Z' b1 m, }5 N& ~# N# b

" Q. @( N4 t& _eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
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/ \( Z$ K" O2 \8 z7 d! LEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).3 Z2 t2 H; t+ P6 U9 n
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Footer ad: Is located at the bottom of a web page.
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Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
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) }1 o, z& F0 ^( \% j) OGeo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.; T9 p7 ]# k; q0 C5 A

& H" m; y8 y8 J" }Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).
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IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.* T% m1 z9 O, F, E6 k! y1 u

- l1 V7 v' _6 \8 PInsertion Order: Is a written authorization to display advertisement on Website(s)." O2 }+ x8 |- V+ L/ S

4 J3 U" R( w0 t. p! jInterstitial ad: Is a full page ad displayed before or after an expected content page5 g, l* ]6 v% d

; W6 O0 C! c. L3 mIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). $ F% R3 P) k, O

* S5 Y& b7 F/ Z. H; B5 y7 yKeywords: Search terms or phrases targeted by the advertising campaign.$ s( j0 j. F0 S( }4 n

) B8 P' R* Q: Y) M* U3 b  V3 JLanding Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
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4 e+ M- [- k" V& I6 ILinking Text: The text that is contained within a link.9 t  k, d+ r+ c9 Z& E& I1 {

( A) F4 }% U7 \) SNTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
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) ~/ b6 d4 `: z; m* D% SPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
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7 Q% |0 [- n' F/ T  B# y' VPaid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. 7 l' i+ V5 B" g" ?
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Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website." n" R) s/ s4 e  k% r2 A) g
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Pop-up: Is an ad displayed on top of the page visited by the surfer.
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Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.( N. H3 |; U8 u1 D% U3 ?( s2 U
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Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.
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Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).
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0 t' l1 w, V/ l; x' xPublisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
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Rank: How well a particular web page or web site is listed in a search engine or advertising results.' C2 [% N+ U% A9 U4 i, ~8 E; `

4 C, ^0 X% A# [8 Q" E! J$ o# ARetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.' z! ^) \6 D: Z0 B8 W' c% R

4 P& c  N6 L5 m7 B" |$ nReturn On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.* H8 g4 o. @4 M
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Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).% O& L* e$ k0 r% B2 Y, x
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Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).$ y) f5 B) P/ A, Z8 K

8 b5 l) p1 K8 a6 `" c" c: a8 LTower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
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5 D$ B1 ]! q% y& B/ U8 EUnique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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