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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
HuiTong虚拟卡
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.
) j* d8 f" t* w3 s2 tAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).! \* O! c3 E3 M5 Y/ U& E

( ?2 F; A" U0 x% OAdvertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
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Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
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Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
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Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.& [# q: E1 ^* N" T5 @* ?) V$ S' s8 [

6 P* }  p! U# XClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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5 R" m2 V1 s6 M- G$ ~5 N9 HConversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
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# A; H! [. ^3 u7 c4 XCost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.+ F6 `# U  y1 Y2 k
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Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.* i, V7 [1 _5 Q" e2 e( ^

) t+ Q' g7 y* @Creatives: See “Advertising Materials” definition.
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8 _2 ^0 r! o8 S; t7 P: B8 }5 i. peCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.! ]4 @# f2 a& H% f$ z% Q: @' N

  u( [; Y- O# O. g6 {; GEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…)., W7 G0 R/ l! G, b

; l$ [1 V+ o+ oFooter ad: Is located at the bottom of a web page. 1 Y" i( s% R' G5 N  K+ F9 `
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Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
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Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.5 X7 B' r0 x; a5 ?5 S/ J/ @% e
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Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).
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6 }& e1 s+ S( Y; w) iIM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.
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2 E( C# d6 ]- i. iInsertion Order: Is a written authorization to display advertisement on Website(s).& E: y& e# w( D$ W  W: x+ @

5 `" k9 H+ f; B4 S: ?/ r" [. RInterstitial ad: Is a full page ad displayed before or after an expected content page
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In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). % O. R# E# Y  S* ], V
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Keywords: Search terms or phrases targeted by the advertising campaign.5 ]5 U: ?$ O1 K

) V1 ?9 ?. t' t, {9 i& t+ ?Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.$ @- c; U0 |8 L( z" n2 s

  g% v+ J. d" v0 v! t" XLinking Text: The text that is contained within a link.3 o3 ]& O( I" ~1 w+ W) {
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NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.* T# T) F7 ?6 l
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Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
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Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.
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2 @7 S( @, A+ c6 U4 g" b; q- vPixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
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Pop-up: Is an ad displayed on top of the page visited by the surfer.- x5 k( n' R4 ]; X" i; a. {4 \) P
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Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.# i  l) \* k5 j7 f1 U

2 p4 |9 b6 n/ X- xPositive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.& H! _$ C) L. H: c) `
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Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).+ V) ?% m' D* N1 @- i9 a' ]4 |

/ I* c' e: [- YPublisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
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Rank: How well a particular web page or web site is listed in a search engine or advertising results./ i, S* E; d8 t" T7 \
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Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.% |9 B, a/ V5 a' R7 M. C
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Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
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Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).
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+ C; E, w4 w# Z. O8 u1 t! bSearch engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).; L- y. r9 Z) N: O' M4 s
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Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.8 w" ?$ E9 Q$ S# y# ^: n# p
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Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。- n0 v3 e! a; @1 A5 L/ n
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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