, i1 Y! l* G* G1 tThe electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK’s population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry. ; w, I( d; K, v9 |7 x/ y6 P! `/ K) c0 U
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Which companies are the electronic cigarette market leaders? 5 q ~) z' A$ V3 D5 J. @; sHow are the tobacco companies becoming involved in electronic cigarettes?4 N+ a4 r+ z: z8 X; Z5 [7 E
Why are the tobacco companies becoming involved in electronic cigarette companies? & i( K8 f, T" ~8 u7 ~' Z# D |What is the likely future for the e-cig market?% F6 g# O" Q5 y9 Q1 D! b