google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！, m8 `. ^- ]4 p4 q
! e& e- Z7 g q好事就是 对于那些被facebook banned 了的人，又多了一条新的路子 % i; o, J- b' @/ u- V: F/ s : P% ?4 q) g3 ]; ^; L+ d4 S% \" Q不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了, @) Y" }! R- c* f. i
9 v$ X2 F- E2 s7 m' c4 s& d不过 DoubleClick 本身就不是很喜欢direct response 的offer( ]5 x- \: y, x. r
+ E2 D2 s; `* k5 D& H" g! d3 O对于 fb 开放的inventory 极其format，我们试目以待/ w$ z1 S; C+ B1 C4 h
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4 b( p1 n" K. g9 oGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.+ s8 O6 t- a+ w* w; b* C% V( h u
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. ' D4 G- _# m) m5 g) V8 M9 W) v& m/ M5 I8 Z& ~+ r/ d7 J" l7 a' C
SEE ALSO: Google Stock Hits $1,000 for First Time Ever$ A/ D; U- W7 z6 \3 A7 v1 a
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post./ V0 s6 D8 ?7 S* x, y5 `
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. ; G0 b( N' P8 W8 s7 V2 B) h- t0 L8 P* u" Y- {* t
Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.! v, D5 V: e) i9 \: s t0 D5 W
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
