google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！# j3 v. O' x$ ~- |1 ]8 b2 V
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子7 i# b% r0 y4 O& j1 F
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了
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! P( {+ ~7 d q4 w; }不过 DoubleClick 本身就不是很喜欢direct response 的offer' A5 s/ p+ p+ v6 |2 z
. `" \; l& v$ w' F3 Y/ U) W对于 fb 开放的inventory 极其format，我们试目以待2 P2 i' B& O3 o9 {/ U% u
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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.# A5 G% G( C2 L; d, N+ ]3 H
9 M" g8 q' M; w' u$ V( }6 {" \The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.
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* G1 Y) r! r3 \SEE ALSO: Google Stock Hits $1,000 for First Time Ever
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% s9 b0 ]7 i, t g* t"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.4 Y; }3 n: h) A2 r
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.$ B' t! u9 N* Z9 y2 _3 {1 R4 U
9 X2 |( p7 l8 ^, RThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
