google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了$ H. B! h& l# E" E9 [
% Y- F, q; u) Z不过 DoubleClick 本身就不是很喜欢direct response 的offer8 S! H4 U w$ [, U# r* W
) g) t* B; R. c; B. V1 {9 o对于 fb 开放的inventory 极其format，我们试目以待9 i( z4 X5 _. j ] g9 B6 g
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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.
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$ r* f. R6 r+ R( ?5 ySEE ALSO: Google Stock Hits $1,000 for First Time Ever
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.3 p0 S4 w$ v; `% Z% b) U o/ R* c
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
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, {9 q i# j, s( AThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33