google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子$ n. J4 O/ T+ z
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了
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不过 DoubleClick 本身就不是很喜欢direct response 的offer
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对于 fb 开放的inventory 极其format，我们试目以待
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' ]; a( @$ m$ j# Y- m$ R4 x/ ?0 \8 n8 sGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory., I( s2 o0 J' z; z0 ^
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.
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8 e) W2 w* \- M: vSEE ALSO: Google Stock Hits $1,000 for First Time Ever
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% K, @; h! h3 g1 K# ?"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.
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6 I2 W, [; A; Z1 M# CFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.9 B" H, b& j5 R
- R& G. S5 d( V4 ^6 hThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.+ Q& j& V3 h5 r) H/ ^( S1 h
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
