google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子
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6 v" I+ o" {/ }, D8 d不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了. T( q/ i% B- T8 U$ F/ m, Z
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不过 DoubleClick 本身就不是很喜欢direct response 的offer
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对于 fb 开放的inventory 极其format，我们试目以待
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2 S) j# G( e5 d2 c* \! zGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.3 M) u6 {1 W: z6 g @0 z# X
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.2 W$ B4 t+ a" ~: N
6 Q( f" F% k: c3 K' \' Z5 qSEE ALSO: Google Stock Hits $1,000 for First Time Ever% `$ G; _3 t8 V6 A+ W
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
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Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
