google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！ : G/ ^. F. d3 ]0 ^/ {9 `9 ~, t
好事就是 对于那些被facebook banned 了的人，又多了一条新的路子6 K7 ], M8 E8 m! q: r; {: c) V. E
) E' Y& U( D! _
不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了 ! S y; T& ^2 ?3 h1 L 2 [) h( |5 K0 C3 ]6 ^" b8 U不过 DoubleClick 本身就不是很喜欢direct response 的offer " a( E3 ~3 {! N C0 N* b/ _ 8 h4 m6 d) h: X; L- a对于 fb 开放的inventory 极其format，我们试目以待" J/ Q' D3 R ^( W( ~- w
# a* q/ n6 B8 R% u1 [
7 o. f) |- v7 E: ?- m-------------------------------------------------------------------------- 9 r* j% Q. g5 h7 F$ G) I 6 q, f& y1 C2 h: [' y7 Z9 bGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. ; B: i' i- E6 C T8 ]( v! b; p0 E- W3 t. S9 F" |
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. ' C$ }/ c- `( S# X ! U& F1 m: }5 |, S q- GSEE ALSO: Google Stock Hits $1,000 for First Time Ever ) L4 k$ ]: b4 D0 s; [( f9 i# U% l' x 3 j/ C# y% c7 t* T"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. . i1 D, V0 @5 Z 0 G7 c; D$ _) d/ @1 M# {Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. 3 j4 {$ W1 I9 l + v" U" x% B5 A5 @# {3 l3 t$ OThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. % P" C& r% s1 ]% j' q% ^7 W. F c! K
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
