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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.* g+ y7 U2 ^) v! V# B! @6 U0 b
. R2 O7 v) P( b: Z8 K( VThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. * O& l2 O, x) z0 y$ Z* N9 A - u0 A ?; y% c/ g( D8 O: vSEE ALSO: Google Stock Hits $1,000 for First Time Ever * g. M+ d4 J* @8 z! t4 E( _# x9 N" D$ ?4 R; z1 K G
"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. / l1 `" k5 j6 }5 L8 O/ w & x$ s' z' _' J$ k1 k& S: m# yFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. % [( j1 K% W: [5 t. H; P7 T ) ~! d4 B& F# O" q# \- O6 w0 s, FThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.& e9 K- ]' e3 a% u6 O$ s7 C
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
