google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！
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S( y0 @- P) c7 l. K好事就是 对于那些被facebook banned 了的人，又多了一条新的路子
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5 q; ^" R V9 [ g; s不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了4 ]3 ~- B j1 G6 n4 }" j+ D }
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不过 DoubleClick 本身就不是很喜欢direct response 的offer' r" }" T, S, a7 m& b/ D
# r5 C; L) u$ J2 r对于 fb 开放的inventory 极其format，我们试目以待
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4 ?. q, e2 i( L. J; s' p0 rGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.- \" x n1 ~3 `) Q8 g1 v' F
& n9 ~; y) z ]The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.* a) C8 W+ W7 M
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SEE ALSO: Google Stock Hits $1,000 for First Time Ever
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.' g) l( H0 u- O. m8 j
* x3 q, W) O) V0 w6 @Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.' Z l9 F5 l$ q4 ~' i* A- J
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Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.8 C% C. J+ x- @# ]8 R
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
