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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.6 O$ }8 S; l. t. o1 k
! C+ [* N- J6 V( ?- V3 QThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.4 A. W% s9 j' x: R% k# W
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SEE ALSO: Google Stock Hits $1,000 for First Time Ever: `3 W1 F. E4 U+ _ _
& L% X, m' q2 \9 T1 Z"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. / ?4 U' _/ E4 g% y5 R2 h( Y8 L1 `, f- a! B
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.9 R5 y# p0 T; h6 D
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Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.6 E5 @! n( N; d! ^
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
