google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！; ]1 `; ~+ Y8 X2 {. e! L7 ^. E
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子+ X$ ? n; @3 Y _7 D
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了
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" g6 E7 { k1 P3 H8 `$ b: W ]不过 DoubleClick 本身就不是很喜欢direct response 的offer
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! J, s; x& i) D( W- ~' |对于 fb 开放的inventory 极其format，我们试目以待
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, E0 T7 i/ }( k, u8 p' B. CGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
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, R: K* _7 P7 R' G2 \The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.
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SEE ALSO: Google Stock Hits $1,000 for First Time Ever
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
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5 b8 X5 j4 e" C9 x5 ~: tThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
