google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！' T0 X" @ m) p) g7 p' C
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子 , q) f/ N; V2 h: G& n$ M ( [7 R/ X( K5 h1 c1 p( M不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了 - K% y4 p$ z% P& W7 c. d% Y. R; ? 3 `# k$ X/ I( s不过 DoubleClick 本身就不是很喜欢direct response 的offer S) U( d9 x! G- V4 d$ \6 u
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对于 fb 开放的inventory 极其format，我们试目以待 5 `: V) F: e' _% D6 M ! J* _4 P! k M' d: Z) E" F) Y' ~2 A- T
-------------------------------------------------------------------------- 9 k5 b6 Y# M6 A 4 C4 r" Q$ G' Q( e5 T. G7 MGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. h8 M7 Q/ W/ V2 ~' c. y Z% l% {2 m- x: I. b
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. ; F7 X% g7 g% H* c2 _! ^, d6 R2 S4 D l, D7 J- L, W
SEE ALSO: Google Stock Hits $1,000 for First Time Ever ' c. r$ n. J8 ^# G9 n& Y4 Q+ X2 d( i/ |& f8 ]5 b0 f
"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. 8 P ~) x/ A0 e0 u4 Q" G" b7 ^2 L& z: u4 \$ v6 x* f `5 K
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. ; i3 d9 \5 ~% b$ P( _, s) Z( c0 L* h; v 2 e, o# F) `+ b# ~- rThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.8 w; \' m! ~& [3 _( {( \; b
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
