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PPV GUIDE [PPV新手入门][28页]! h2 U+ N* ?, y8 r9 M
详细的请下载电子书！. G' x2 T3 a$ m, \; H% g
! Y7 H) c5 H% ]2 _( h# t
7 d$ p8 y0 V3 @4 u- b3 E, q* ONewbie Guide$ t% _9 q3 e! U0 a
PPVPlaybook.com
8 Q0 ~- M& I, i& P3 A) L! x" A: B4 hTracy Shaffer( L1 |; ?) a# Z, a' g
David Ford
$ n- U; p* @, b( \6 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- o! x" l, Y- m5 ?& F2 QGetting Your Mind Right to Start Affiliate Marketing) v7 b+ X( @, ]: c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 B7 |9 X7 A+ J1 ~2 a& _0 u- R. y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) M! ?4 c- d! o( \0 x7 B9 d g6 zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
]8 F9 I9 T* J3 p, t# l' swith any success, these claims are laughable and far from the truth.' V1 e( `3 Y6 `! k4 z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: u% x) H7 K4 H) R7 S2 r/ O: S9 c
flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 U; ]6 u8 f" Ithe ability for a marketer to be a one person shop and make an incredible amount of money with low& y/ S% v, A0 _8 w- R9 }& b
overhead.
$ W& J" ^ D. \; mThe winners in this business are the ones with persistence when nothing works, who know there's
' u) ?- T: Z# P( f" U) qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ w# G% W( A7 N+ YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 J9 @9 J+ r0 q' [/ {. X8 @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ I# Z Z5 h+ l Y& XMost of these things happen suddenly and without warning, and they all contribute to the amazing
" a9 ~/ W6 B' C# Vlearning experience available to anyone with a few hundred bucks and the ability to open an
; b/ s7 x+ I( v) ~" \8 dadvertising account.( c; G) n4 Z: ^6 v) `( ]; S. v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& U3 h; s5 {8 Y: Xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& G: [& j# q( bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& ?! M+ n! F" _1 Ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! M5 r7 R9 `1 e8 LWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 u K* v0 x0 u9 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) p9 V, x* T( h# g' w& C. b. Xstarted building.
5 U6 o9 P+ d" Z+ [. @* yThings you need to get started:
/ U; i6 b( @& Y0 V& L1 R+ F5 ] t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) o* N2 s( m+ p+ V0 f: |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 m. c, z9 x& @: Y6 R' x# h3 m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. | i% w f% o& b, ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& m8 y% s3 h* G& M4 {7 E. U) ~) MThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 ?2 `# m4 v3 ~' {with PPV.9 ?# u3 V/ @( ] I( h9 R
Basic Getting Started Definitions
: O6 L! w- T& D: ~3 k: f' EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 n7 ]' [7 n- o& V1 m" s2 h0 [, y) waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 r! Z1 @2 h2 s* `5 W- P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( u2 G# o1 i! M9 Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 @' i" h* x2 d. S% KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 p: X5 l; ], z$ Wreceives a commission on that product. An example would be the Amazon.com Associates program,. h* J- T& h& g4 u7 `
Comission Junction or Clickbank.8 k; \ [# j( {& J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ m9 c" v7 i9 H5 ?an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 a! ?& w! q- v/ K6 b: Ebuying a product. An example would be Ads4Dough or Neverblue.
6 r$ G$ m- z( Y- tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* g% m* b; g2 z: j# U1 z6 _9 r# }account, getting the affiliate approved for offers, bumping payouts and just about everything else/ J' Q( p% ?9 @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 T, V9 V9 A9 l- ~
right from the start can really help you.
( O6 C5 i+ n5 o' |PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- \; p7 s/ K. x- S1 v- ]# b5 n; w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 a% Z2 `9 p" P0 f; d2 }
view, starting anywhere from .01 or .015.2 D" S; P m" _( w- E7 b( D/ Q9 D
In order to use this type of internet traffic, the affiliate can sign up with a number of different: ~, c) `; j* V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: T% N% ^' q# j' ^MediaTraffic, and AdOn Network.0 f6 o/ M8 R7 c, e1 U
Don't popups get blocked by pop blocker software?' t# ?8 g9 C/ J* J1 x' g: @& F
No. Popups are served in a new browser window as if the visitor had opened the new window8 a3 z( g s$ v
themselves.
8 _1 d4 P! Z* T6 c: V" N- l* `How many popups get served to the visitor?( B' {3 a( t6 C
The number of popups served varies depending on the PPV network. Some pop more frequently
2 M6 F# w, v% B5 y( i% T4 F(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 a @6 b9 U' J
serving this kind of advertising, so they have to toe the line between keeping their software8 f+ U6 ~0 I W; Q$ ?2 u. E4 d
downloaded and still making a profit.4 _8 U; z* y1 \6 S+ C5 [% ~* w
Isn't this type of software bad? Why would anyone keep it on their computer?
q' L8 k! C" z3 ?7 Q* i0 s1 R, Y6 JNo, this type of software doesn't harm the user's computer.
' g5 s& K7 z+ m; \Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 ~# S# l6 q6 Y' G
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ k; d0 q; ]( T5 A* s# r9 ^9 O Gthat they can continue to have access to the incentive.& f% o) _. A0 }/ Q" U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 l5 |" C, Q' D$ r% s$ _
How to Get Accepted into a CPA Network r+ j9 _3 z. D4 L1 o" g, z% V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 A" `, K) l; h- |! F2 v- Gto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ M; ~2 p6 o; B4 P8 p) V" W3 sdifferent networks.
. O& i8 k8 H5 ]8 N* G6 L. ^+ EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 R) [% t: _+ K$ W+ O) P3 x
application and be as specific as possible about your promotion methods. Usually some time after
" x- K% f$ T" ereceiving your application, the company will call to interview you. The phone interview is a critical8 q# B0 T# ~) A
part of the application process, and most networks will deny your application outright if they can't get
# ^2 @: Y( v; Byou on the phone.7 n8 C# v* ]) X3 [8 S1 v0 k* E
Often, the person who does your phone interview will actually become your affiliate manager after
8 j' ] R6 V# Zyou get accepted, so it's a good time to put your best food forward.
+ o& z4 _; w+ o2 n4 ^. LYou might not relish at the idea of someone grilling you about your internet marketing methods over# u6 C5 Z0 j8 p( [
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# D7 a# O! p8 Q' T) gWhat methods do you use to market offers?
9 Q4 l) @- u- kDo you already have a website you will be using?4 c: K6 T6 \" n( R0 v3 J
How much is your advertising budget?+ m, W$ w! X3 q, Z8 \
What other networks are you a member of?1 ?3 g' E* s6 @6 x5 E8 z9 t8 x
Who are your affiliate managers at these networks?
# g* R/ R! _4 J. q# U- F3 HDo you use social media (Facebook, twitter, etc.) to market offers?
* S- y+ ^7 C! r) ]' ^How much traffic can you drive?. v$ d8 A' \5 H8 q# @
Do you have a personal recommendation from anyone who is already a member?
9 }5 \ Z! ]1 t6 z5 DOnce you provide satisfactory answers to these questions, the network will approve or deny your
# b6 o" u# n9 [+ Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. r2 _1 Y" v0 _persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ V, T# j+ ^2 \8 ]/ E- d
for the network can be helpful.
0 V8 W4 o) k6 FTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 {5 N) V1 `: I: Z5 a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ g ~% H w; G5 e; d: iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: R' C! t& L( J6 O8 Ipeople can open a lot of doors as far as networks are concerned.
( U9 G3 f: K4 G& l/ Z8 `* l" ^( l' mAfter You Join a CPA Network
6 N$ I. ^$ j+ S" hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 @. a8 D0 o6 J7 Y7 y$ L# T6 i
and make an attempt to get to know them a little bit./ y7 A' D, @5 F4 k( T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" N2 W1 ]" J; Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 L3 a) B8 a: Z2 `' b6 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* h! Q9 J8 v2 B p6 n/ M% d0 tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 K0 A4 v1 I! i7 C1 u4 Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ z1 [- f: I) l4 |9 l3 Nemail.
2 U6 S! T5 A! ?& H2 h0 aFor more helpful info about dealing with affiliate managers, check out:" t5 _5 u2 \+ B3 w9 e1 _& l1 f" P+ y. |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ P3 R& k- f1 b& L7 ~* Y) qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
* A. d3 p. D4 \$ p4 N# x, B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# x( m+ v1 w, H, E3 y0 E! ]
Set Up Web Hosting5 H) g0 r7 s8 y, ]2 i7 b" O5 R, s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 ~4 c l& q: r) X. `4 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared, a- K: n2 g2 w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 S6 D) f. C2 L# A; J# C0 dwhoever else is on the same server as you.
8 K# s7 ?1 H) K4 R0 l3 CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- Z( B& E( ?1 @# J
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, L- c4 V Y; @8 ?- `7 useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 w/ b# S+ i- e! d2 C5 @To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 k7 Q% c$ A3 a* a' v$ b6 m3 j# `
house full of roommates (hosting customers).$ K/ M9 a- [3 h. u5 F: E
In shared hosting, this is like having roommates where everyone has no specific designated area inside8 @( j7 Z( t1 g, k3 k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ G# Q {8 y5 ^ ?: [; ?
fit.% ^* s3 J. }& ]- q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ b% T; D! W. E/ i8 U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 g1 O. O3 v! [* S
their food. Everyone else's food in the house has less space to take advantage of.
4 ^$ _3 b4 O" F- }$ I- R" y! z( FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For' `" u3 y" W; u! n
any type of hosting this is a bad thing, and especially while running PPV traffic.
: _: U! U9 P5 [- j: xIn the case of a virtual private server (VPS), everyone in the house has their own designated space: E" R7 ]1 c5 ^ I3 _9 F4 z
inside the fridge to put their food, and other roommates can't come into that space. The server is
: c' R7 G) d. c7 }6 Y2 Fpartitioned, so that each customer can only use a specific amount of resources at any given time., L; P- G1 R" q) Y, h
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- Q6 S! T7 H' }1 v
belong to you and no one else can use up those resources. This makes it possible to serve much more
2 K. s; t3 d% B- P9 s! b; Utraffic, faster.
' g: I4 b' F2 y! t( {2 k' dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 W6 j7 Y6 B6 }3 W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 E- c; Q8 S$ x- X. r) D, _here:3 d8 [0 e; T# f& O& P4 r6 E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, L+ o1 e S' K# L( L2 w
VPS&highlight=hosting
y( t$ j" p7 S: [& u W+ i4 @0 |: FDedicated-Hosting-vs Shared-Hosting
) m2 \9 H3 A+ {9 khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 f; S4 X( ?4 T/ j
Hosting...Your-thoughts! W4 |0 @6 d' Y) o1 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) v, h) \% ^% @Hosting Providers for PPV
( a$ `/ `* P1 m% _9 k, n1 m2 K3 _Beyond Hosting2 h- P* g! ?' ]5 X! V* S
http://beyondhosting.net/) Y3 ` Z( h& H8 W/ d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 v; g# A8 G( a/ }" S# J1 D/ S7 Sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 c5 B2 [/ E9 P$ f$ T9 h
direct linking with PPV. Also, these guys provide great support.
/ }/ w) ?" B9 v, e5 f9 qProsper202 Optimized Hosting
2 `8 |, B: t( y3 C4 Khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( ]' x1 P# G; B& V; m M
CPVLab Optimized Hosting+ p0 E1 i! F' v" E" x# _
http://beyondhosting.net/CPVLab-Hosting/4 j7 X/ g! H% E* p
Domain Names for PPV: g2 y4 V# G2 F. x& a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. m% N+ Z9 _/ U" k' ^, C/ v. D6 Dwhere you're going to host your tracking software and your landing pages if you decide to make them.& i4 U3 ^- }0 P) i$ O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 f) c6 F: F* K4 y) F
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 c; Z- q8 h* x4 Z3 N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 m5 z( c- N& A8 A7 @1 T r; e8 S
term or build a whole website.
9 P( A$ ~) f+ ^* k$ m0 d. eAfter you buy hosting, a domain and get those all attached to each other, the next step is to install/ ^9 H: |" J7 _5 e+ u" K, N
tracking software on your domain. This is really important, because it is necessary to track your
+ A7 y, a/ ~2 X4 \conversions down to keyword level so that you can optimize your campaigns. Without proper
. H( w2 ]% p$ ]/ p) m J( Z, V8 O- Ltracking, it is impossible to know what is working and what isn't.) J9 ~* P; [4 G0 D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' H5 M7 X8 m! T1 T# ^7 X- f( f4 ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- W" S! _. Z8 eProsper2020 b8 z+ S$ r/ S, }/ S
http://prosper.tracking202.com/apps/
3 J% K* A$ i+ _! n1 OCPV Lab8 h& {" n, k8 r4 j8 O0 B
http://cpvlab.com/
% e$ ~- t- a% wCPVLab Help Videos, s' D' ^9 D2 f1 N* o4 w( T
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 N4 k% p& k/ u8 @# G3 }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 g( i. O- T. M4 L8 ?* Windustry standard.0 J' B9 n9 I/ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. A" k' }4 H6 I7 N# i3 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 F5 K2 O7 T; W V% ^7 [
good support if you have problems with your installation.
# h& W( v0 A9 t* ^+ P: {Tracking 202
+ f+ [0 a" b( R) ~0 k$ S9 CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: \& c8 v9 j5 qcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ M, _+ g* m C1 N& ~2 Zarea.
& N5 x* |' ^; V+ x1 y8 C% c. O& pIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 k( I# |% i. V7 `* F* V% tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% y2 K" Y: v) x2 c+ m4 H: F
interface, and their hosting.
4 L3 w$ y; W% UAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, h5 u$ P3 J* N/ A9 _$ s5 iand targets which you are bidding on. Leaving this up to chance in order to save money could
! K! p+ N) q. B" h7 a+ C: N6 Z" F+ Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you* }3 R( M- k- G+ c
were using.
! c: v7 }- B# M7 c' TChoose An Offer& ^. R' u, X, r
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 m/ Z# y6 P$ k4 s4 a. i6 MLesson on Offer Selection# u2 a& _ e& H' z# Z# H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 B$ |( c+ Q2 h; G. W9 Z" I9 B2 wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& U3 ?. {! j5 g6 ]9 Z9 J+ a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 o) v1 Q. {+ S% tLeadImpact as the traffic source.9 a4 U' G$ k/ J" z5 C
Now the best way to learn how to put all of this together is to just get started. For some variation in
! x/ B0 v' ]/ j" [, G1 _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ w7 H; ~5 H5 h% e! Z9 b- \- b) U
campaign.
# I9 O4 D0 B oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! K3 `6 F6 f1 y$ i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 t) z) g. C0 E f1 I8 `; N, x5 othat all traffic is accepted.
* N! p+ y+ }$ M0 K7 MFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! N! M! ^( O+ u, c
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 @3 n. v+ L; r9 k7 r% T0 e" Sget creatives like banners or images specifically for the offer.6 Z' K$ D/ m6 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! a; i) H/ O3 F$ y0 eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) i) b) O) _4 p# S7 |3 e2 Z
track my keywords. Without doing this, it isn't possible to see what's converting." D$ F% ^3 ]" E) P# d$ Q% o" b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" c) Q) ^; V+ R0 f; L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 E% i. p3 M0 V0 h9 \' PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 K" r; |& A. F( D! f0 `. z/ m
bottom of the page:- S6 }9 w) v; f' |. o: F( l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ z( t7 N5 O. r# P2 CClick on the offer → pixels → Add a new pixel and this comes up:6 \. z; e# ^( U) d& _6 q d5 C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- S7 x l/ H! [5 bfrom your software into the box that says 'Enter URL of image to load'.
+ Y, X9 [+ M8 b/ I1 \Once you do this, it should look like this:
' F0 V [& l5 c$ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# e5 W( D7 P# u+ u3 PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 {3 M. e& R5 d/ L1 x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: q3 l V5 A, @8 fProsper or CPVLab.
- t% I/ U" Z0 f. C& N" u. S
) G. d! U2 d% B+ p- \! [ |
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发表于 2012-12-27 18:47:17
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