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PPV GUIDE [PPV新手入门][28页]8 q3 }. n) x2 ?
详细的请下载电子书！& R: v) Z, _+ |. Z& }, b
3 n: }* `+ ~: A; X/ p
2 {* F7 F; ^* c+ hNewbie Guide) b" Z9 G* [$ S; Z6 _( a
PPVPlaybook.com/ Q1 Q. K/ ?8 c4 [& H7 |
Tracy Shaffer; K- K9 g& Z" n, m6 F3 R
David Ford
: k: a. J. ^; z6 q9 z4 Y0 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 s; t& d' |; H! OGetting Your Mind Right to Start Affiliate Marketing
6 L4 t ]' y" f6 MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ z/ t/ W6 C/ T# R" ^2 K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& B; z* W' E% ?9 G0 i9 B/ yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 |' q0 @- L$ ?# i6 \& ewith any success, these claims are laughable and far from the truth.
3 `: b& E! W9 l- }5 xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, W) P5 M8 `% n% j. X4 r+ E; u d/ e+ g
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 |& H. L! @9 N1 W8 w
the ability for a marketer to be a one person shop and make an incredible amount of money with low& y0 o/ H+ _; B% b. Y
overhead.; S! r9 [' l! j: w( U% s
The winners in this business are the ones with persistence when nothing works, who know there's$ j# [; e% x2 [; S6 ~* ?( o$ C/ X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) Q+ @. l! e j3 V' x5 |; I% ], HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can) \& d4 I; P% }( q4 } d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ v$ H1 \$ y& n
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 ?* s7 m% e v% v4 x: V; P
learning experience available to anyone with a few hundred bucks and the ability to open an3 n: q/ ~! ~" P5 M$ v2 V
advertising account.5 b3 `: i2 N% ^/ u( A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 G' @' H D7 R. W: V0 P6 v* f& Q) I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 D$ K$ K; G, v9 ~+ V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, m( \+ p. J2 Z/ i5 htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# S/ q$ w/ W. E( b$ ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) y" V1 Z- K" `# S5 b) Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ N0 V: r. ?+ J( z" K1 d
started building.
4 H' Q; p T9 M6 x; m. J vThings you need to get started:! x/ x5 t% n+ T% v! k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# E6 E% R: k3 Y z& x: X" h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 A- U5 Y/ l" R ?1 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 E \8 H, q" O! I' m# n; A: a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); [3 m& f" {2 q7 a' Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 Z/ G( N0 l7 h* I2 m, M+ w, f; `with PPV.9 \7 `& |3 T9 d4 K+ m
Basic Getting Started Definitions: f* n8 A9 u& _' d& r. {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. d! Z6 i! A( g8 Z5 o2 uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" V" D) _. D. b' K- K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 S' N& s0 Q$ ]4 g& r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ u; J$ |* H$ b0 x
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; ]1 ~( C! N4 ?+ K
receives a commission on that product. An example would be the Amazon.com Associates program,0 h- a* N' D' a' z
Comission Junction or Clickbank.1 T8 L0 x. Q7 P2 v+ {1 d1 a, t
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 P/ d g S7 i J& F. b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 s4 h6 w( f# c2 @* vbuying a product. An example would be Ads4Dough or Neverblue.
# z3 i, M6 v$ P4 [7 pAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ d K/ Z6 K: {9 c
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 c3 a( v' Y6 w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 A1 |; S& Y2 j
right from the start can really help you.
0 i) a; u0 ^2 Q2 ]7 W, H. oPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
]2 W! w( y! }/ _5 m& Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ w4 C1 C. V4 f$ fview, starting anywhere from .01 or .015.' v9 N, {2 J, W) s
In order to use this type of internet traffic, the affiliate can sign up with a number of different
# k7 B j8 W& j/ Z D+ Y6 }, ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- D# Q6 `2 G& l- KMediaTraffic, and AdOn Network.
- r% k9 C( Y, m0 Y+ \Don't popups get blocked by pop blocker software?
* R& }& O( R1 u- K! ^; XNo. Popups are served in a new browser window as if the visitor had opened the new window
4 A6 C g# w, K' s' y. ?: Q8 Othemselves.
Z" U z1 c# [0 e3 a8 |: GHow many popups get served to the visitor?
& H1 n/ B# _. @9 WThe number of popups served varies depending on the PPV network. Some pop more frequently
$ @& c+ o( \6 b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 p' J$ _7 b, l% c% Z
serving this kind of advertising, so they have to toe the line between keeping their software0 C- I/ z7 E( a& Y9 L* \: ?
downloaded and still making a profit.
) f7 B( R9 F$ Q% i( S. y% [Isn't this type of software bad? Why would anyone keep it on their computer?8 ^. ^, V! k+ g$ k" t2 R
No, this type of software doesn't harm the user's computer.
) z7 Z' j p3 f/ cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 B# P! e L- \' Dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- A1 ]3 u% _7 ?- ?6 `that they can continue to have access to the incentive.& E) |$ G J1 v! d' \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 h7 r. |8 E" C7 s0 A' jHow to Get Accepted into a CPA Network, I# a; t; V* F2 n7 R$ G* q. Y6 L
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* N2 N; l# l/ `: J7 w- rto start looking for networks is Offervault which lists offers and lets you compare payouts across
! {! I, p' D( m4 n0 u* odifferent networks.
* ?/ X- w$ J5 c3 T+ g# AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 @- M# P4 a# j0 n- f, Happlication and be as specific as possible about your promotion methods. Usually some time after
) p% ^3 h8 b$ _* ireceiving your application, the company will call to interview you. The phone interview is a critical" X6 c/ w- i* o# M
part of the application process, and most networks will deny your application outright if they can't get. K1 \) b+ L4 {- K$ ^& s
you on the phone.
& {* J# {9 f4 ]' h. s r2 W( N! hOften, the person who does your phone interview will actually become your affiliate manager after, y2 ^! }6 M# |, H4 }
you get accepted, so it's a good time to put your best food forward." f. z Y( n2 f# G
You might not relish at the idea of someone grilling you about your internet marketing methods over; w' T4 f6 M8 Y) Z% v8 L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! W8 _! N6 R+ h3 t4 V! ?$ \/ ZWhat methods do you use to market offers?' m- w8 `0 {+ r( g" `" l0 W! r
Do you already have a website you will be using?
1 v h9 b& k" G1 `! qHow much is your advertising budget? q9 c0 D2 ]8 {2 H8 W- [
What other networks are you a member of?
) P# D: z/ r& w4 W1 G0 XWho are your affiliate managers at these networks?
9 _( x- N+ p/ N: a6 ?/ Z3 t. _Do you use social media (Facebook, twitter, etc.) to market offers?( y% r$ v R. U4 M: k. d j
How much traffic can you drive?) p! l7 L# A: u/ n2 F F
Do you have a personal recommendation from anyone who is already a member?
" F7 ^: l4 o4 ^" ^! ^Once you provide satisfactory answers to these questions, the network will approve or deny your" I2 e6 U. g8 [/ J
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 y u0 p$ S7 P+ s. z+ {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: c1 m, [4 ? e
for the network can be helpful.
; Z3 W1 e Y- W. ?7 I0 WTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 d; Y2 k- o2 k8 w" |
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- U6 `0 A$ l6 I5 r0 d6 X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% m7 D; N" i# v! O0 Wpeople can open a lot of doors as far as networks are concerned.7 ?' M' E# z' S1 k5 d) ~
After You Join a CPA Network
' C, q: V4 g, @7 G0 \6 HOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ }% @, f$ i( t W& c a- Q
and make an attempt to get to know them a little bit.4 ^4 A: \' H' ]4 F+ |
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 ~1 y$ W) \* r2 z0 Y& p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- B8 G5 u. K+ ]9 q4 z. ?$ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' ~3 K0 Q. n e4 P$ e' ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ ?6 b" A# B8 n9 N" t% {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 D$ o/ J& y$ ?
email.
K# u" D# s4 U7 {$ K) W) B" HFor more helpful info about dealing with affiliate managers, check out:1 v: ]/ k- S* V/ } e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ J9 F- R) }4 v3 j8 D
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& i- _" g( O& l$ [& v ]5 V0 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 ^4 h- V: I& J: c' _) wSet Up Web Hosting R; o: ^) H0 s% U- v* ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 F+ `* f- H( r% ~ D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( M+ o: P" r+ f9 S# |7 [( u# q: W4 z/ @0 ~/ ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: i3 f* J/ b. g) W1 _whoever else is on the same server as you.
# D4 b# }2 l- F( }! o2 l/ vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ _$ ?! Z' C- k% z- U3 J8 B& denough that the visitor can't close the window before your pop up is even shown. You have about 3
5 `* F$ L! ]3 e- k" aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 G o- a4 U2 ^3 r; E: Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 A' d; o+ C1 U1 x( `2 T9 Qhouse full of roommates (hosting customers).
$ Z* a3 L* T `- C; JIn shared hosting, this is like having roommates where everyone has no specific designated area inside
}3 F; z K5 ~" Y: H: v4 @the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: H2 ]1 {8 u6 L+ A' f# Gfit./ f( L2 F7 u) k# n* i# T% Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 e( n/ Y2 I6 l2 S9 m
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& Y1 t# u6 n; }& p: q% Htheir food. Everyone else's food in the house has less space to take advantage of.: i- @( Z" B9 b- _7 I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( w: C! x- P; j& e' S. I; Q0 `; eany type of hosting this is a bad thing, and especially while running PPV traffic.
. S; Y- v" ]" `- p0 L: z+ H7 o+ MIn the case of a virtual private server (VPS), everyone in the house has their own designated space
; O4 J9 `6 k( i3 K/ dinside the fridge to put their food, and other roommates can't come into that space. The server is7 i% q7 V0 C9 e* D- o- H
partitioned, so that each customer can only use a specific amount of resources at any given time.
% \, Y3 v# u0 lA dedicated server would be like having the whole fridge to yourself. All of the server's resources4 A( @/ Y6 }5 A8 o; _: @
belong to you and no one else can use up those resources. This makes it possible to serve much more$ v6 g* U: i+ @* e% [1 u: B. K4 O! H- d
traffic, faster.
/ z4 W/ E( p" A# u: z; F/ f8 ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% o; X0 O! ^; ?3 H/ G' j. ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 w" l9 r8 W3 N- ?. e# q; m5 P# s. ~here:$ M4 n# c) y- t/ N0 B; b- o
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( o# f4 ]8 I& k( S' f: b1 d
VPS&highlight=hosting/ o2 N; a# ~$ U3 W$ q5 ?
Dedicated-Hosting-vs Shared-Hosting
0 V" ^8 S5 y- `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: e2 J" D+ B" w; _. N5 ^0 jHosting...Your-thoughts+ k2 K& }2 g% q7 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% k# o/ T+ g+ G, Z( p* G B
Hosting Providers for PPV
2 f" K/ l3 l) i7 B5 h' ], ]/ FBeyond Hosting
9 c2 G( ~# B4 v) rhttp://beyondhosting.net/
0 F2 W; w2 j) F2 r( ^' ^9 [With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# {# p7 W9 o8 \4 G/ I# C! Y4 q' t f& |. xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- k1 g; F4 W% i3 P& t9 w
direct linking with PPV. Also, these guys provide great support.2 z) G+ r: D& d
Prosper202 Optimized Hosting/ w( o0 |3 {4 t8 R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 O, i$ m) G) p3 kCPVLab Optimized Hosting
4 ~. m a2 b. u) Hhttp://beyondhosting.net/CPVLab-Hosting/8 z/ V' b' {, N
Domain Names for PPV) K& S) t9 o/ t9 W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: t# \& H7 ?$ i. F0 _6 {' U. ~
where you're going to host your tracking software and your landing pages if you decide to make them.4 |% {6 X' J" R! d4 x v! S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( V4 |! h# c2 b5 ]9 Q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" U( u0 n. J. V1 N3 ]* B.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 d, ?; U" s9 d! H. @/ C0 g% ]
term or build a whole website.+ U2 m o8 E) S3 q
After you buy hosting, a domain and get those all attached to each other, the next step is to install" U# f v& o0 Z q: }2 T8 N
tracking software on your domain. This is really important, because it is necessary to track your/ y( Q4 Q$ W" F0 W1 m/ k7 b
conversions down to keyword level so that you can optimize your campaigns. Without proper2 n" X$ f( i# N! Z
tracking, it is impossible to know what is working and what isn't.& J$ w6 `! v6 B/ }! e q7 Y! @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 R# |, r7 r( O6 _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 a2 g% _% Z, T8 H6 E3 {0 j& _# IProsper202
# b P. W4 t9 qhttp://prosper.tracking202.com/apps/
7 D! t' W" z2 q: z( rCPV Lab" I2 r8 e5 c) J' o" Y
http://cpvlab.com/
; ?/ Y4 O' ^/ }$ h! x6 f, v2 B7 ]CPVLab Help Videos
5 e# _+ L @) N" Q' w% n ghttp://ppvlab.com/oweiw/oiurw/vdm.htm
) V& E+ t, N7 ]1 P, aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 e7 w: q3 a2 C5 r% q: Q% t+ g
industry standard.& P8 }" L$ R& h& }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) N( q! z- b# B% OCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from I5 T+ R s+ Z4 e! ^" N9 H* v7 b
good support if you have problems with your installation.6 v1 i. f: m! I" q: D
Tracking 202
& Q; s9 g; E* ^0 y! T5 k/ L0 a+ MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" Q' Q8 C w: V4 q% @campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: }0 m( `) T; N: j1 I/ Jarea.
3 L: Z( K6 m: M4 M& e1 e% qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& K0 L9 v9 j( z0 Y9 zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. r2 n# i% v' P0 e2 F
interface, and their hosting.- L* }- E* j/ A0 z5 V% K$ O6 k8 k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 Z$ K1 T6 L/ P( e1 Z" G. land targets which you are bidding on. Leaving this up to chance in order to save money could& [) l0 y4 g. Z6 ?4 E
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" }/ b. X% D8 D( x
were using.
& F, E% u$ c$ V6 A$ x# O, U! y. F# eChoose An Offer
2 I& Q4 Q8 a$ k1 y7 YNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 p6 j* d4 A9 t, @- @$ JLesson on Offer Selection% p1 `2 ~$ G: A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' d& d; ]4 f8 P2 y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.4 e+ V5 v) M: U* b! m2 D; N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& f+ B/ s7 h3 E! J) [
LeadImpact as the traffic source.
2 C! _. }6 B, lNow the best way to learn how to put all of this together is to just get started. For some variation in
2 M. o j( U; @4 xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; `, }8 X8 e4 F+ I
campaign.
" a p9 Y2 o3 }3 ~; M0 ?; ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! D8 k& Y' z; u" y2 o4 X) \# Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( u. ~3 E- c0 r. Y& e pthat all traffic is accepted.
/ |6 U- a* S' {) @) L6 }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 X4 o2 S7 `- F gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" f. t+ u5 Y, p( W& C- m! |1 p6 A! pget creatives like banners or images specifically for the offer.4 b! I- W% J# ~# W0 h$ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; P! v4 v& ]# N( aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# _* f b# p/ O1 Z
track my keywords. Without doing this, it isn't possible to see what's converting.
; D; J2 u& x; {0 W8 `2 wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' H$ R8 j3 ~& w$ O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 P: B/ D4 n+ U7 v6 b8 U6 ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 b7 X* a! k& v7 l# L2 k+ P( s+ r
bottom of the page:
- y# M) a) X' Z1 v! ^/ ANext, I have to cut and paste this pixel into my offer at Ads4Dough.9 O8 V. Z( W, _$ z: n
Click on the offer → pixels → Add a new pixel and this comes up:5 D& @$ p, Q- p. S" _4 D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: y3 U" v+ ]9 m. Y: ?. O/ e
from your software into the box that says 'Enter URL of image to load'.
- ]' f8 Z# j5 D! l8 N. ^5 j' VOnce you do this, it should look like this:, R- D* v% `0 Z2 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% p0 Z% O( b: }2 r- {$ b# Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 t5 Z9 _7 e; O9 D' ^+ I3 v# Z3 qNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 @2 O$ k/ F; W# G8 D+ K, OProsper or CPVLab.
% {6 U& N1 V+ X: V. M
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发表于 2012-12-27 18:47:17
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