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PPV GUIDE [PPV新手入门][28页]& ^( w; \: T) y/ l2 P, v
详细的请下载电子书！6 F7 O" U+ i1 z: q/ j4 }7 I
4 q% g; n {( v! r7 {
( }! k& }" v* o. [9 P' ]" y; j8 V
Newbie Guide
5 t9 ^% C, F- B7 {7 @8 aPPVPlaybook.com
5 N) c% Z8 g/ x% b3 \% yTracy Shaffer: I& B' c3 q2 L; U
David Ford
) T4 X1 ^% x' h) M5 G1 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" s5 h3 Y. [% C5 Q# E/ o6 E
Getting Your Mind Right to Start Affiliate Marketing
- ~1 u/ s e6 w8 b, A! UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 E/ k/ V* W6 ~. wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, ^$ v3 `7 t; xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 b' y/ v- Y: }
with any success, these claims are laughable and far from the truth.2 p5 r: X9 n0 b% m4 R+ W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. y5 V# J `/ N9 x
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 q$ @2 q5 y' ^; Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" @# \# G' l( u/ @overhead.
( ~% Q$ N% L+ \5 N" j0 K9 o D3 R: }: zThe winners in this business are the ones with persistence when nothing works, who know there's
! Z* l n/ y pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 Y p# h% {. j2 l$ u: }5 @0 @The cold hard reality is this: virtually everything in the space is changeable, what worked today can- y8 J5 A7 t9 R6 V, M& U0 ?7 ~
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# _. o" l& B& G/ n' D: m4 { G
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 w/ W5 N$ {) u, b
learning experience available to anyone with a few hundred bucks and the ability to open an
- n! f% [1 q' L' Tadvertising account.& E! J% l8 l& j2 O( r0 `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ z: G! U9 ?6 e$ G4 {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 N. n& G% W; W% |. b& Z+ fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% F9 X9 D* X! z) Q9 E! u+ v mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 l2 k+ ~- ]( A: O( P) Q9 S
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. r+ O4 L/ o" k+ _" R# b4 X) Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 G0 B1 V4 g8 u0 n* p5 Z' v1 w8 ystarted building.- ]2 N; K/ w4 E' [; q
Things you need to get started:5 ^$ Q; J- K$ `+ n$ f3 G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ i7 W3 v3 ` ]" V, J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 X( G) t8 P1 s/ r3 {; o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ s" D! u' }" x6 Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& F5 S+ p' V. B" u- aThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 E% |- l) ], m9 \ bwith PPV.) a4 Y: s P3 N2 K0 a; w$ S' a0 I
Basic Getting Started Definitions3 Z7 W% x& x! n- p- h) \3 j( e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ L3 k8 u8 h! i/ k2 |* E" b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 f3 g4 _% A+ f6 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; l9 T4 S( J% i1 [2 f& ]( f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 ~- t: d$ c8 D6 r
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' K: F6 q, E! {9 C5 I1 i5 Y( h
receives a commission on that product. An example would be the Amazon.com Associates program,0 O9 Y: B% v7 Y4 k! \6 y' e9 p* J( g
Comission Junction or Clickbank.
+ Q: T0 t3 p& L, ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 X& J; ^( a( ~; Oan action like filling out a form, submitting their email address, signing up for a service or sometimes
! \2 ^8 }5 v9 a+ o% N0 v2 obuying a product. An example would be Ads4Dough or Neverblue.
0 |+ F* i' W, AAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 F F& W$ p' R+ u: p3 Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else$ U( d9 T/ U! L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 W* S3 D/ D/ X8 p) o* F! l I, ^
right from the start can really help you.' {+ A1 t. P; o$ P: a, F1 K" T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: c; \, z7 h! Q3 _( t& V5 A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ M/ K+ G, s" V$ F- Z0 ?% ~view, starting anywhere from .01 or .015.
: G7 w& X0 ~' S" R9 b/ O% uIn order to use this type of internet traffic, the affiliate can sign up with a number of different) b. s2 D/ N" \( L) o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# I& t1 E# x( H; DMediaTraffic, and AdOn Network.; ^ ^0 j; {9 y+ T6 ^
Don't popups get blocked by pop blocker software?
0 T7 L& u; C7 s! LNo. Popups are served in a new browser window as if the visitor had opened the new window
3 ^5 j, S' s# s7 N/ tthemselves.9 C4 d; F6 b* F# x) n# E2 W% A5 h5 }
How many popups get served to the visitor?& \3 s$ {6 o! h* S$ G" U* E
The number of popups served varies depending on the PPV network. Some pop more frequently
v* K% i7 C0 L! X. T$ I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 o* c7 d v' [( j5 |: M+ X4 u: w5 pserving this kind of advertising, so they have to toe the line between keeping their software
& M% F2 Z/ K" C5 b/ _+ J s2 w% [downloaded and still making a profit.1 t+ \9 D; P2 o% i% V
Isn't this type of software bad? Why would anyone keep it on their computer?2 W; E0 c* `1 f! k& h ~
No, this type of software doesn't harm the user's computer.
+ E3 @# e1 Y/ [4 a- P7 hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 i# _* d1 j8 Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so9 }3 Q$ o7 {/ ?" k2 f6 o
that they can continue to have access to the incentive.
! ^+ _- J9 E- g; f; w* u& L# \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 h G. m9 A# R) k- l/ H1 F* D
How to Get Accepted into a CPA Network8 _2 g# o; S; J( y( \7 N! k/ b/ B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: b. I1 X6 M Z# i- b/ N$ E' k& n. qto start looking for networks is Offervault which lists offers and lets you compare payouts across
p8 a$ M! a4 ]$ ^5 \1 j$ y9 F9 adifferent networks.
4 { N# ?. {$ Z& {* g' D) r KOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)# h& t2 L$ ^! n0 }- h
application and be as specific as possible about your promotion methods. Usually some time after# |* F8 [4 B% F0 _/ B
receiving your application, the company will call to interview you. The phone interview is a critical
/ z' U2 L, l& ~- m$ I Epart of the application process, and most networks will deny your application outright if they can't get; t# n S$ }0 j! l3 x
you on the phone.
1 d6 B! u/ a, c9 B$ SOften, the person who does your phone interview will actually become your affiliate manager after
" c' @( D. Q' d, b: I2 O0 fyou get accepted, so it's a good time to put your best food forward.. J v8 I1 m* j6 G1 @+ z- E( o2 _
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 |: D) W& l; x- Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:! q- i7 P# t. q0 U, C
What methods do you use to market offers?2 l0 E" Y. I/ D, Q
Do you already have a website you will be using?
: {2 W' J/ P: L! B6 E7 h8 _How much is your advertising budget?
% W7 ]9 e# }+ J, p1 a7 ?# |" sWhat other networks are you a member of?% t& o1 e3 A9 X4 q: s4 W
Who are your affiliate managers at these networks?7 Z4 k* o0 @/ H* l* b/ T
Do you use social media (Facebook, twitter, etc.) to market offers?9 X# W& J5 E+ u* i! J4 q, e
How much traffic can you drive?
% i, z7 m* A, X1 fDo you have a personal recommendation from anyone who is already a member?
" `7 @5 x" \( }) s' gOnce you provide satisfactory answers to these questions, the network will approve or deny your
" ^) z+ U& p, n, }) happlication. If you get denied, just keep applying or call someone on the phone and try again. Be8 Q! j, N' X" f7 C& w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 Q3 o9 {- A% `, B
for the network can be helpful.
( d6 r$ g e6 A# w$ x6 GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, Q8 w7 H* W0 y1 `& c5 \* b+ nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 f9 U% S( v7 e; |+ p0 }' a
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 m4 b( I8 l6 K( opeople can open a lot of doors as far as networks are concerned.
$ u4 y0 o1 @! A" R2 |. V" vAfter You Join a CPA Network4 K% B: ]! F2 T( w3 y8 {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, A# i7 X; e6 C, I0 k- s7 u
and make an attempt to get to know them a little bit.
5 i4 i# m; ]1 V( E5 L2 C- ^: ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- r1 r: |, y+ Y% W. s0 Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get% h" }( F4 p( H5 x' G+ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 r1 A6 f3 V/ P: llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 i4 g2 u2 `5 P' Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 j' B2 c5 B% {; @/ A d9 \& ]email., Y3 O1 S8 d3 \# I1 p' m$ f
For more helpful info about dealing with affiliate managers, check out:! j$ P* |- P& q8 A! |) q! M! U4 a
http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 l8 w" E7 C+ V! T1 ?4 Q9 p' J
http://www.mrgreen.am/affiliate- ... iate-managers-want/& ~/ L' X, s- `6 x7 a: y# g4 \" _/ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# i, n6 e7 H' {1 |3 S# K( uSet Up Web Hosting/ Y# K1 `( j( ]& M0 S7 s' S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 @, ]( a8 e% Eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared. c Q8 O. j* s0 ~6 F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ o* c4 P3 f% }4 b2 }9 j' twhoever else is on the same server as you.
- @) x7 X( |) h4 j5 a5 MSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: M3 K. e6 K6 r5 p
enough that the visitor can't close the window before your pop up is even shown. You have about 3
! b) X l+ p7 y+ H+ T0 s- tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 x; n4 g( j# n) f- FTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a) C# S2 Y' T) @+ C5 B" X8 s0 M
house full of roommates (hosting customers). \% f$ C" k( i3 q
In shared hosting, this is like having roommates where everyone has no specific designated area inside- t0 Q0 m9 E+ ^6 s
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 ~! u/ \' n! N+ J
fit.
3 D$ G; p |5 I* l+ OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than/ Q4 i$ H/ U) G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 G7 y' G4 w: ~5 Btheir food. Everyone else's food in the house has less space to take advantage of.. |% C) f9 S, q' S" o) I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 ^0 Q9 {# h" T7 B1 i. k9 H+ f
any type of hosting this is a bad thing, and especially while running PPV traffic.4 A, Q. d! \$ N# z% N c
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 _0 P6 P- r& W9 h! q" a
inside the fridge to put their food, and other roommates can't come into that space. The server is9 V7 k4 u* h- f6 Y: z" H
partitioned, so that each customer can only use a specific amount of resources at any given time.
) G7 D8 p3 @: iA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 n2 m6 A( U" w* Z* `
belong to you and no one else can use up those resources. This makes it possible to serve much more! z y4 ?* H. I, V/ z+ K
traffic, faster.4 `7 J7 P9 g, \( G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! z5 E, e% P2 G( \" \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% u0 b2 R9 m- g1 f2 f, r
here: B7 `" b3 D o" K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, Y5 L1 h. r1 I" x, pVPS&highlight=hosting5 c, I0 @7 u. `
Dedicated-Hosting-vs Shared-Hosting
; ]) C4 f& s8 m" Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" Z7 }! e: i" a+ _& E" D1 {8 a
Hosting...Your-thoughts
z$ y1 r4 H4 X! j' ]. _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 \; E- J) {1 {5 f# x4 Y2 U. mHosting Providers for PPV
/ s1 \6 H' I! L+ S+ QBeyond Hosting. x9 i5 s8 Y3 W9 \
http://beyondhosting.net/) s: Z0 P5 A% R
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ F$ g( q, M3 Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( q8 Y2 m) W9 w+ l5 Zdirect linking with PPV. Also, these guys provide great support.
& M& X9 u5 ~0 c# D0 D/ EProsper202 Optimized Hosting: k0 m% d, W) O; I; P- z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 @! a/ F0 {; r7 ?8 x
CPVLab Optimized Hosting: q* {/ U3 a- |: ?* C
http://beyondhosting.net/CPVLab-Hosting/
/ W* Z3 d, J. ~- \7 @. KDomain Names for PPV
7 ~) k% ]3 G9 T% s2 ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' j/ U; L, H& [7 \0 Ywhere you're going to host your tracking software and your landing pages if you decide to make them.& j1 M4 f! C- }# ]5 u* p
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 i- V0 r! ?/ N5 B7 Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" s( [9 m4 P7 Q0 \5 _.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* V) c4 [* |: _" ~5 N& h8 Tterm or build a whole website.
) _0 i" J; r E: z% lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* o) Z) O2 O# l ^- _+ q, @, Mtracking software on your domain. This is really important, because it is necessary to track your
; b( l Z& U' I# h# [conversions down to keyword level so that you can optimize your campaigns. Without proper: d* y4 x$ l# J! _6 ~$ [& _! [
tracking, it is impossible to know what is working and what isn't.
; t ?6 @7 B; U# Z% KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( F* ^3 B* o% E4 S# `/ Q0 v
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- v V* l* `& k# ]9 l- }( l
Prosper202 [; W: k, j2 y# J3 `# y0 c: F
http://prosper.tracking202.com/apps/; s) a$ Y5 K& Y' ~& K/ x
CPV Lab/ s% i: H' |/ R* `
http://cpvlab.com/4 H3 B4 i6 n, q% I" w8 l: D! c
CPVLab Help Videos% G7 }1 L( p* d( f, z
http://ppvlab.com/oweiw/oiurw/vdm.htm) N7 I' c, H- S- x1 X0 p4 O5 ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* e& g; F* L2 U' N: `
industry standard.
8 T* R( F1 {" T' f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) d" P; [6 O* y- t! O, x! C: [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% v. q9 T6 G9 {1 c4 Q/ p+ ugood support if you have problems with your installation.
! l2 q; k% \. l" M/ T* @8 `/ PTracking 202: Y& w: Z: G$ ^0 X# m7 `
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 P% c4 P6 ?- u2 Y# d) B- _) n2 gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( U v R5 w F4 K" j& Rarea.
! E3 D t' i1 B# cIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% p% Y+ j$ _4 G8 V: C0 p$ A' Dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 P$ j6 h& e" c8 winterface, and their hosting.7 e3 r; o- y( j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
: B, f' J& u" ^) Aand targets which you are bidding on. Leaving this up to chance in order to save money could2 _- A9 T) h) h& `/ O1 m) w% l0 y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: R6 O! Q. p6 ]( ]were using.
. W* c; O6 I% f1 X0 L7 [8 A- XChoose An Offer
3 |+ Z/ U; c4 j0 G& H* _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* @+ D- ^5 K% `5 h; R6 e fLesson on Offer Selection/ ^* x" T- y. t) ?- V7 |
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( a+ X6 i! t9 f2 Q& t% wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* L2 g( T/ O0 s! PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ P0 }! T& ~" H* x/ qLeadImpact as the traffic source.
- d8 y- M' g0 |- YNow the best way to learn how to put all of this together is to just get started. For some variation in
5 c0 i6 C J# a2 i: o" |the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" q: M' I. j9 a: A0 \. Q5 A6 d/ s5 Ycampaign.
- u) M* j8 A; }When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ X+ ]; d4 [0 K8 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 S- a0 v7 ~: K8 {that all traffic is accepted." c" e$ v& n2 \4 F+ S
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& d8 N! g6 C5 p; E8 I T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. H0 V8 B' L0 k) G* a
get creatives like banners or images specifically for the offer.+ R2 I/ |3 |( o3 t6 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; K/ F" }2 c, k. M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 q. h* _6 J5 |) N
track my keywords. Without doing this, it isn't possible to see what's converting.; `% V! p Y/ ~( W1 ^8 _
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: L3 D1 L* M, L& [9 R6 U/ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
F; I5 t- B+ g' V3 w7 c9 lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" w/ P) W1 k* [7 O
bottom of the page:
; [" [3 L/ L8 x) U; V, r a/ \5 ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" e9 M+ s4 {4 X$ a1 |5 H1 sClick on the offer → pixels → Add a new pixel and this comes up:
# \ `2 p: T7 v" SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 T, _2 K6 ~ N# f4 ofrom your software into the box that says 'Enter URL of image to load'.
8 E" k: p' y4 S# o" O3 w) |Once you do this, it should look like this:
# n, W5 \" C6 T4 k9 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. p1 i, g3 b) H: O% @1 m9 s6 O' q( L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- x' U* @% |2 s
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 o- w6 Z) X+ ?0 e- vProsper or CPVLab.
) Z: h7 n- m' p4 E: ^+ a+ F# ?0 @% | ~2 y0 c( ]
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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