本帖最后由 vickii 于 2017-9-13 16:40 编辑
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像马云一样坚持梦想和原则 - 【订阅】AM身边经历不等于世界 事物都具有两面性,Affiliate Marketing也有它的阴暗面。cost per action以效果付费可以短期内给商家带来丰硕的成果,然而在这些疯狂增长的数字背后,也同时给商家们带来了巨大的投诉和退订率的风险。 & N) ]/ |$ M( Z: e3 C' F5 x
“当你奶奶兴致冲冲地玩着你给买的智能机,结果一不小心就被扣费了,还给扣几次退休金都扣光了,联系客服也说不清楚,一气之下进了医院。谁的错呢!?“ 6 C, R/ a3 m( N! q8 d+ Y
Affiliate用黑科技迫使用户订阅,并以不断挑战技术解除广告主及支付通道的门禁而作为快感。我曾以为affiliate marketing就是用技术的手段来帮助增加订单,但在不断的评比和阅读中发现,无论线上线下,商业的本质是为人们创造需求而非强加于人,技术也应当是为创造需求提供更精彩丰富的前端体验来吸引顾客订单。 & l; X/ l% I7 h5 l h% w3 X4 t, c
为了与渠道共同找到可行的出路,我开始了仔细研究STM的干货文章。文章并不新鲜,尤其在我们行业可能会认为是过时很基础的东西了。但成功的经验是可以借鉴补足。若熟练其中框架,应对下一个转变时有前期积淀可以相对从容。形式一直会变化,规律万变不离其宗。
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干货引入:
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1. Mobile Traffic Source (400+) 2. 怎么设计有效的Lander (basic) 3. Follow Along 视频 (creative) 4. 讨论(angles)
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Mobile Ad Network – Targeting/Coverage – Website Address 52. AdStars (Indonesia) Indonesia http://www.adstars.co.id 67. Alcance Media Spain http://www.alcancemg.com 86. AppNexus Platform US/International http://www.appnexus.com ...... 7 T; w- F% U6 V' M6 U6 N+ c
2017.9.19 SHENZHEN, 2017.9.21 HONGKONG STM 有办活动,如果只能去一个地方官方建议是去香港的。
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( @. E4 c* r) r1 g6 h. @+ C( xAddress: 广东省深圳市南山区白石路东8号欢乐海岸曲水湾22栋 (OCT Bay Qushuiwan Building 22, No.8 East Baishi Road, Nanshan District, Shenzhen, China)
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Registration Page: https://ti.to/stm-events/stm-local-n...th/g3qim-wj1ye (Registration is Mandatory!)- 香港
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( Z; n# O1 d: j6 x+ p" Y6 v3 e) LFacebook Event Link: https://www.facebook.com/events/1920341368231184/ 5 {* x: _: v* e# q
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Games include: Live Soccer Matches, Oculus Rift (Virtual reality game), Footpool (Pool Soccer), billiards, darts, car racing games, Playstation video games, ice hockey machines, ice curling, air hockey table, mahjong, mini-cinema, card and board games. (Here's their website for your reference.)! |% X& H. {' j m% ^& Y; i+ O
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Address: 銅鑼灣怡和街2-6號英光大廈4樓 (SOGO對面) (4/F Ying Kong Mansion, 2-6 Yee Wo Street, Causeway Bay (Opposite to SOGO), Hong Kong)
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