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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.9 v! \8 g7 K6 O. i/ y; o2 h- a
Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
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Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.# Y& W' ?5 M1 r

* P7 l3 J  j) j! d  G& M! uAdvertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…$ @, Q0 e/ p$ Q( c

1 ?* T6 u: |0 g0 m5 YAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
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Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.
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1 T% U2 V: y/ tClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
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6 K& g: G4 j4 E" w( [Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
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# N5 }. g, K, k2 s+ {, `Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
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2 R0 P' ^( a1 o8 E. ~' H7 {. e& h9 ?/ rCreatives: See “Advertising Materials” definition.: f% |% O* t  \+ R

. n& J1 ]0 i; F5 P. |, c' JeCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
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Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).8 I) C! K$ s8 V

5 K' ?8 b( x' n5 [1 X# X( b, ]Footer ad: Is located at the bottom of a web page. 3 d( r6 P* ]7 T  }5 q; E. B- M
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Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
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( ]+ j! e, M3 r* v0 o8 R7 eGeo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
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Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).
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$ `) K- ~( B- `! I/ W: x* LIM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.
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1 j% I: O7 h6 m# N( wInsertion Order: Is a written authorization to display advertisement on Website(s).9 b5 G# N. w* f1 _% u9 K; f
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Interstitial ad: Is a full page ad displayed before or after an expected content page
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3 H0 `# n& ?9 qIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). 2 a2 \, I, u* X

* {2 h( n& {5 d0 ?& o) q, _1 VKeywords: Search terms or phrases targeted by the advertising campaign.' T. L2 c7 ~  `; Y% n% q

( j. I- l; Z' e. Q3 ^% v( i$ y, \& |6 gLanding Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.& c9 z# q  a. B7 ?, \$ V

2 I) y0 o: o# lLinking Text: The text that is contained within a link.
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! H: k( r" u, u: G, [, RNTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
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2 {% V4 L# h3 }' @. F3 Y$ KPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.* g. ]4 ?9 |) g9 I9 p2 }: H0 B
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Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. # V6 I8 z4 \3 I9 x! Y0 h
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Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website." V" T# x/ h" [- R8 E/ K
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Pop-up: Is an ad displayed on top of the page visited by the surfer.
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Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
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- I0 ?; q& H7 `! XPositive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.; R6 L# {* d# U% i$ c' R* d; E% s
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Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).7 B* u  @6 I' b" w' o' {& x
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Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
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Rank: How well a particular web page or web site is listed in a search engine or advertising results., J6 q! p. M9 ]) T" k! P  q" P

8 O3 C& ^  ~# j( QRetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
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Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
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Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).
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Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).+ U; f0 G3 X9 f& \3 `  M: b' u
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Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
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Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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