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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.
9 }% y: t, i" [- [- Y- fAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
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Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.3 e* ^7 c8 f% M  s: V2 m
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Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…7 H4 W; x: ]4 {) \' ~  P

! K: L3 C; m  w! H, rAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
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# ~+ J2 m% W8 ~2 QBid: The amount that an advertiser is willing to pay for a click or a thousand impressions.
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; A4 M5 O# b- O8 F( h( p+ e. uClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.; b. D/ g" [3 H/ n
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Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
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2 i! H4 ?# s1 f' X; _8 i- UCost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.( [, x9 H2 d' l- A) k, z2 ~
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Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
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Creatives: See “Advertising Materials” definition.
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eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.8 _7 K/ t# Z, e+ w% R
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Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).
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Footer ad: Is located at the bottom of a web page.
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Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
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  M' a8 T. e/ F3 V6 S% lGeo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.2 y: Y0 z0 U8 Z7 s4 n, B
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Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).& n$ W9 e& E- a1 e
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IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.
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Insertion Order: Is a written authorization to display advertisement on Website(s).
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  l. H4 h# {* z2 mInterstitial ad: Is a full page ad displayed before or after an expected content page
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In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video).
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' b3 \5 F" M. SKeywords: Search terms or phrases targeted by the advertising campaign.. Q4 i5 m$ x" i" X

1 \  I! F' v2 ]( B5 ~8 n2 }Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
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Linking Text: The text that is contained within a link.' ^  L; a% R6 x

4 @% T' `* g$ G0 V; B. eNTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.2 ]5 Y5 R+ k  h+ w) ^/ P
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Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.5 W& X9 P: A9 G. ?( {; E4 G3 f& {
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Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.
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Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
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Pop-up: Is an ad displayed on top of the page visited by the surfer.
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4 d1 m: S7 A2 k* {5 K2 OPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
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Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.! J2 A# |; S: X2 r# x4 o, N! y9 F

4 q5 Y, H3 a' w6 hPublisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).
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Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.+ M6 K+ G; A$ N
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Rank: How well a particular web page or web site is listed in a search engine or advertising results.
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Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
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Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
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1 o/ K/ q' i, k2 qRevenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).! X% n7 j0 _* r2 H
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Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).
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Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
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Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.' b. y- ]! O( O1 ^7 x# N
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干,是一种美德!
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。, `! `4 p7 _( h' b6 e* R2 Q5 v
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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