- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
, m+ b2 R/ {6 N E. G& A A5 O- This digest will give insights into:
' ?$ R, M/ ~' f' x; F7 c - Keywords - selection, bidding and management6 S( s$ B. E2 F* s9 y# @: T
- Landing Page - drive final conversion from your paid clicks
% x: {7 n4 j$ X: _ - Mobile - tips tailored to mobile paid search( r" c% b0 D8 ~5 v2 n$ |
- Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead. P% I( V. l N' f' R
- Testing - most direct method of gaining insights to improve PPC efforts
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发表于 2014-6-5 18:39:07
