- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
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- This digest will give insights into:
8 {" b+ V7 s% |3 k - Keywords - selection, bidding and management4 _% M$ u" A; V
- Landing Page - drive final conversion from your paid clicks) ~ H) l, z3 l9 a& m7 O' U
- Mobile - tips tailored to mobile paid search8 ^' t @+ T- H: U' h- V( W
- Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
8 z8 |# B2 o, l4 D6 r/ v- q - Testing - most direct method of gaining insights to improve PPC efforts
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