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The electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK’s population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry.! ? }$ c) h3 z6 R: R$ r$ C) o; S
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Which companies are the electronic cigarette market leaders? % u# J' K, F9 r/ T0 I/ T, f# JHow are the tobacco companies becoming involved in electronic cigarettes? 4 f3 @+ ^2 A' _/ N& f) I1 nWhy are the tobacco companies becoming involved in electronic cigarette companies?) l9 _% p: z' q: B8 e
What is the likely future for the e-cig market? 5 |2 g' ^! d- r) s0 d) @; b ; P, W! W9 _3 N5 e/ j1 a2 l0 ^& H% L2 c* V' q2 T& e1 ~
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