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The electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK’s population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry.# J. X. S" b7 [/ x/ x2 f K
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: _0 _5 \6 U4 X8 ^. u% k& X0 f nWhich companies are the electronic cigarette market leaders?% ]; T( U2 j8 U
How are the tobacco companies becoming involved in electronic cigarettes? 7 Y( `4 [( r2 Q9 P/ pWhy are the tobacco companies becoming involved in electronic cigarette companies?0 p, J6 c+ c' C! h( N) Z
What is the likely future for the e-cig market? : D: d3 I* {& j$ t/ k8 n% F1 y% H# ?- M9 I' ?9 s4 Y. d2 ~: T2 a
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