google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！ 0 n) ~3 O, I- C. M1 t$ C' e ; G& h9 K/ _% h, o好事就是 对于那些被facebook banned 了的人，又多了一条新的路子" x) }: [: s% o- c: R
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了) C( {1 b4 A/ g2 _# Q
5 j" B) M) n. s& P6 E: F不过 DoubleClick 本身就不是很喜欢direct response 的offer: Y4 L' {" K$ ?. V5 K
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对于 fb 开放的inventory 极其format，我们试目以待 + Z8 Q1 Z. i' g9 O 2 x+ g5 T d9 ]( d* v$ o4 V3 |0 B2 G8 w6 |% M
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* P- T1 s- [8 K! i( m: F8 [# ^Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. . i' j; Y& K3 c+ p; Q1 m- z9 Q% v! k" \5 U- {6 f
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.* U! U- K: b% R/ i
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SEE ALSO: Google Stock Hits $1,000 for First Time Ever : A$ K0 j; H) q$ V3 M6 X Z e& B3 w# S$ Y4 @3 b" D; ]% s
"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.9 a4 u* H* t! ? v, Y4 _; n
" w% N- \. R; N, V/ J4 N- M% [Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. ' J' i5 j( r$ t( z& e ( c7 l8 A J% {( ?' } O! o( Q% RThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.8 b4 }% T* ]0 I) h% v
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
