google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！ J' s' J% Y9 ?. p( Z( g0 E
& g9 O, X- Z* q2 F# J6 g好事就是 对于那些被facebook banned 了的人，又多了一条新的路子
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了* O& s h- y" m0 F
) ]& ]/ }3 i! @! a# |% `$ Z8 U, v不过 DoubleClick 本身就不是很喜欢direct response 的offer: e, x x6 t! \. z/ D
6 Z; [$ \1 |. t: l% U对于 fb 开放的inventory 极其format，我们试目以待% j4 f! b, _( D* c" k; b% @
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; a. ?7 a5 }& ZGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
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/ M. E- V5 e) r8 nThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.* d1 e& [9 T; E6 o1 C' f$ `" u
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SEE ALSO: Google Stock Hits $1,000 for First Time Ever: B& B$ r5 u# ?5 c; T
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.; [* j- M1 i7 w6 k/ s
* V8 f1 B7 D$ M n. H. o* WFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
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0 Q7 {7 P$ T h; b& W4 yThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.2 ~4 H1 P1 x9 {* x2 F
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
