google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！$ V) x! X& z1 S9 _, i8 ~! b
' M/ {. L' Z, ^- m( y- M好事就是 对于那些被facebook banned 了的人，又多了一条新的路子6 V9 P( C @) y% M8 n# i
$ `+ }3 C, A" \ E7 }2 l4 f+ Q. M! s不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了. g8 Y2 L( Z# @ @3 P$ v; S
& B) [; O1 ~/ ?+ I4 y3 X不过 DoubleClick 本身就不是很喜欢direct response 的offer. T& {9 e# G/ I0 u! m& ?
, `; F; S! n, f7 P7 H
对于 fb 开放的inventory 极其format，我们试目以待
( S% L! s9 `* E0 _& \
! R) j9 |8 R1 s$ z% f8 Y- l2 B4 i' d0 c7 I
--------------------------------------------------------------------------3 E3 C6 n4 H6 Z, U( w
3 t* m" E( T' l3 MGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
9 D% b/ v; w" I. I" h5 @- ^8 M( z7 }$ G
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.7 ^1 h+ M5 x; G$ E
0 N0 `1 C; ]' S% U, U
SEE ALSO: Google Stock Hits $1,000 for First Time Ever
# i' T; B: b; G, J% }) T" r' x \' m( R+ o# }; n
"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.6 G: I6 h! _" o: x, r, g y r
. ~6 O$ D- B, ^) |7 k PFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
, q' V+ Q. s' l4 x+ Y& j6 t; b
Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.& ]' t1 Q& ? p" I
+ V7 u; X2 U7 Q |
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
