google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！$ x4 g! V+ x) v2 ~/ f) T5 C9 H8 y
* U+ j( X9 i& G4 X3 W' u好事就是 对于那些被facebook banned 了的人，又多了一条新的路子6 A5 L3 @. u) g- j0 p
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了 ! @+ y1 H" B7 H& |4 o( P) Z * j+ _6 H* K6 t; u不过 DoubleClick 本身就不是很喜欢direct response 的offer! C. k' |; ~+ v. h$ |/ \. T$ S2 ]
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对于 fb 开放的inventory 极其format，我们试目以待3 @* U2 U# J+ Y0 n/ M
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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. $ l5 M7 ?' M* f: F2 C1 g, P% k1 k9 [( q8 H
The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. ( x; D+ K% W# A$ m5 y, r4 P4 d. I! f4 i# w; C. l: \4 q1 g+ c
SEE ALSO: Google Stock Hits $1,000 for First Time Ever- v5 P1 q4 w+ O7 `! Y8 c/ ?
% w; m6 a9 L5 R# k* K"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. / |4 c$ W9 y* ?9 G 0 w/ |. C! }$ dFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.5 q1 X3 R# z* e6 o; w! ^/ {) H
8 ~$ i/ a8 n! V: R3 z( O) iThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. & i. `* J( ^ i) v& U, M( ~0 J$ n $ X3 U$ q) c% z
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
