google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！ 5 k5 O5 z, `! }3 P$ M 2 b& t4 j1 G3 N$ b6 d w' _% e/ }' y好事就是 对于那些被facebook banned 了的人，又多了一条新的路子 5 M- o3 Q$ N" F c & k, c5 K( }) q7 G, O# S不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了3 M5 v* u, l0 e" ]
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不过 DoubleClick 本身就不是很喜欢direct response 的offer + K# t) a6 j' w8 j7 Z7 n - I0 j& e- @) ?4 c6 X- m9 w# H" n对于 fb 开放的inventory 极其format，我们试目以待& P. U& ]% G$ G* G- H6 I+ [
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-------------------------------------------------------------------------- 8 U/ e0 C4 q) T* V. ?4 h' V6 r 5 `& y" n5 y5 [' F9 ^ rGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.; g+ O& O" j( E$ _: A
: c0 @0 m: w5 C) D vThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. ( z5 K) H' h7 C( A4 @: R* e& D- o9 ~7 `( a: x2 L
SEE ALSO: Google Stock Hits $1,000 for First Time Ever " n& Z4 `0 F1 ] r" c2 _0 n 4 h. F. X2 j, \"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. j) z' ?1 V% _' P
7 W7 B% K4 C; \) @2 WFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. ! p2 g8 V( B- g5 D8 u0 o# n6 P: t& ?/ p0 D* o8 D* ]$ I% u
Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. ; W4 ?* V* t, p9 I9 m# r" ]- p! G5 c+ g( z* J" U
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
