google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了
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不过 DoubleClick 本身就不是很喜欢direct response 的offer* f* l; Y& F( Q8 @; X
9 u, T$ L4 L2 H3 E对于 fb 开放的inventory 极其format，我们试目以待3 @" I- ~6 j& w8 K/ Y/ F1 `
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- Q, J/ D3 i0 C, I% o* D% l5 w# e2 xGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.- l* S% ~& o8 l2 G, W* y" \9 `
' \7 I; C A! k1 ISEE ALSO: Google Stock Hits $1,000 for First Time Ever/ `# y+ K" {% S
! Z+ B& A+ f) Q0 w"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.: N. E) r) U7 N8 Z8 ?2 B( k
; X7 H5 L. \) E* g& ]8 bFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
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Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.8 E0 v$ q& R- Q% `+ {* o. Z3 b
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33