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作者说: . u2 F2 S+ P1 |) O: gGuess who's back? Back again. This will be a Part 2 to the original beginner's guide I wrote a couple years ago. Still mostly for beginners and I tried to keep this guide filled with free options. Updated Keyword ResearchThe previous thread linked above contains more keyword research information that's still relevant, but we're just going to provide some mild updates below that get straight to the point. With Google posting constant updates (1 per month for the last 3 months at the time of writing), keyword research becomes more channeled. There are a few things we need to look for on websites ranking on the first page:- Low DA/PA (Domain authority/Page Authority) on pages that are ranking on the 1st page for any keyword we want to target. That can be done by installing this browser extension: MozBar SEO Toolbar- Backlinks & RD (referring domains): We want low, ideally less than 100 backlinks to the target ranking page.- Problems with on-page SEO (see competition research lower down on this thread for examples of problems within competitor content).- Overall content quality & the length of ranking articles/content. Issues with grammar or factual inaccuracies. Check word count with free word count tool.- Searchers intent. This is very important. You need to ask & answer as to why these keywords being searched for and if you were searching these keywords, what exact topical information would you be looking for?We're gonna install an extension to see some of these metrics upon searching for keywords. This is what you'll see after you install MozBar and start a search for one potential keyword:What you're looking for is circled in red. For a newer website, it will be very difficult to rank for a keyword that has websites with metrics like that already at the top (200+ backlinks on DA 61 & above). $ L( H# }' T" o' q. _2 t, A0 w* A& U