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书名：Content Marketing Workbook目录：
The Purpose of This Workbook and How to Use It ....................................................................3
Case Study: Townsend Security....................................................................................................5
Section 1: The Power of Storytelling............................................................................................7
Section 2: Building a Content Creation Framework ..................................................................8
Section 3: Planning a Long-Term Content Strategy ...................................................................9
Section 4: Generating Content Ideas ..........................................................................................12
Section 5: Creating Quality Blog Content Your Audience Loves to Read and Share............14
Section 6: How HubSpot Uses Blogging to Rank #1 on Google .............................................16
Section 7: Extending the Value of Your Content Through Repurposing ................................18
Section 8: Creating Topic Clusters and Pillar Pages ..................................................................21
Section 9: How to Create a Successful Video Marketing Strategy ..........................................23
Section 10: Building a Guest Blogging Strategy Powered by SEO.........................................25
Section 11: How to Effectively Promote Content.......................................................................27
Section 12: Measuring and Analyzing Your Content.................................................................29
Your Completed Workbook ..........................................................................................................31
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