& e) W+ _, d5 @: D* T举个例子:# G' z* u9 D% B8 }4 _
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例1:啤酒niche ! Z, m# C* k4 X% V: ]2 M6 j2 E# P. R; G& x \
网站:" ~8 D9 i, C' H4 f0 P
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*CRAFTBEER DOT COM *BEERADVOCATE DOT COM *LASTBEERSTANDING DOT COM *BEERFESTS DOT COM *HEYHOLDMYBEERANDWATCHTHIS DOT COM *AMERICAONTAP DOT COM- c; j( o5 a9 z% Q+ o* [7 {, c
- ^4 F6 w1 A7 C杂志/订阅! P+ B, _& ~0 x: [8 w
7 F/ O, f1 p7 q J: B5 d* X*ALL ABOUT BEER *CRAFT BEER AND BREWING *THE HOME BREWING SOCIETY* d2 C: W# j& Y2 ^1 q; e
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商店/公司7 v8 H: v- e e$ H! \
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*MOREBER DOT COM *ANCHOR BREWING COMPANY *BRIDGE PORT BREWING COMPANY *OSKAR BLUE BREWERY " Y- N; s( D( s8 \: J" P. ^. _ V3 _: S' s
买家/兴趣 $ X7 S _( S0 s * F0 }8 [+ c. {% S; u*I LOVE BEER% m8 S6 C0 z# [. f$ w! u9 R9 Y
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例2:自行车niche + [. G8 b( u9 Z& r9 C. C! d& ~ * p- f/ l+ x9 M q# Y0 B网站8 i G1 w. r" ^' _4 F
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*bicycling dot com *cyclingnews dot com *giant-bicycles dot com/en-us *liv-cycling dot com *mapmyride dot com: L; Q6 _, ^) c' b
! c3 v: e0 ]( n: I; g# K2 Q杂志/订阅 % Q# Z0 @4 S" o# Y3 T( n - u* j$ R' @# I( P*Cycling Plus *TRIATHLETE *Cycling Weekly *bikemag dot com # |: }; r' [# @. g5 F; B2 q* w4 |3 a 3 D B, ~7 E3 A' K3 f7 \商店 # o. k2 h+ r9 E% X7 ]) T / [6 j# ^) |) ?3 k- ?*Global Cycling Network ; b, Z& `4 h4 Q : v8 r' J6 E' H. p1 s. B, X买家 0 B$ }- ^1 \4 i8 T4 N ( ?: `/ g# p' ]*I Love Cycling *Specialized Bicycles *CyclingTips *Bicycle Dreams (bicyclemovies dot com) *Ridley Bikes *Drunkcyclist dot com *Bikerumor dot com1 g/ S6 ?/ b$ K9 z5 B7 V* G
' B( n! \" l/ d. z电视节目\活动 ) {) x% F& x9 m ; D) r T7 z8 ~*NBC Sports Cycling G2 w9 O) m% `- d/ W1 p/ x6 N 7 j9 Y# p# O+ P% c) a7 @; Y那么接下来就是要上广告了6 m. \' X" u- Q, k
- y: A: f1 g% P0 e* ?) N第三步: FB广告(找到4-5个winners); Q J" [- w- f& j% W, V/ e& \
基本设置:9 O# H. {) N c+ j; ^) d
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地点: US4 {$ I. a- M6 p# D% i
年龄: 18-65++ n( A, p( A2 [6 S
性别: ALL , |$ M) a2 D j8 s5 Y' w& D n# C受众规模: 190K-600K, [' w: b5 s$ K* H/ }
预算: 测试了$5,$6,$10,$20每天的预算,$5-$6的效果是最好的 # F1 c7 ]% W* z* G/ \7 \6 A/ C广告组数量: 3-5 , u7 D7 e4 i: o+ H/ M广告目标: 转化购买* D. g+ u/ V2 d3 F$ U
版位: 桌面+移动端的 newsfeed 9 m; Y8 P2 g* Z; h+ W定位: 单一兴趣、多兴趣、单一兴趣和多兴趣的交集 7 M7 w7 Z3 S8 l) B& d$ @Scaling: 将预算加倍。 $5—>>>>$25—>>>>$50—>>>>以此类推。此处创建一个新广告组,除预算外全部相同。 & \" s9 H, `1 X& p( X暂停广告: 在$10-$15的花费之后没有购买或加购就取消广告" V8 K+ N6 t+ L* w
Downscale:当$25的花费后只有1-2个购买和加购 ) W$ Q0 G, r$ \4 r% i H不使用手动出价和终生出价 ( B2 i Q' ?- V3 a如果第一个24小时没有出单,那么就关掉广告系列,重新进行测试 ' Z; M6 u+ y4 Z# o Z- h我的成果是找到了4-5个winners,我在这里给大家分享3个例子- v* A9 N( _+ z* B
2 s, v7 f V6 v( r" a3 M5 O qWinner 1(猫Niche) 3 \% x# Z/ D0 K7 M g) g1 v, m 7 q9 k4 a9 Z. d- g广告组数量:4" P5 T/ Z8 x# W
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广告组预算:$5* _; E5 C K, B( m
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受众规模:180K-600K `3 Y! s8 h/ N9 z' l
$ e7 ]! S0 n; C; s) LTargeting ]9 r5 _' H# N [8 I/ e5 o
# M4 s! O2 I; J1 b2 L( z4 e' M& H+ A#1: Interest Targeting – iheartcats dot com Targeting( g9 R& a# y9 [" J: V+ B% c
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#2: Interest Targeting – Love Meow Targeting 2 A- E! u$ X% `6 e8 P0 w, z Z9 X A5 ^
#3: Interest Targeting – I love my cat Targeting 2 X- t& H1 Z! H& j2 [+ f* ~* g; N# s o0 e. j. ] i% G+ Z' Q0 v1 ~
#4: Interest Targeting – Cat Fancy (magazine), Modern Cat magazine, Your Cat Magazine# q3 h* K# ~1 n3 g- F) @5 l
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Winner 2(阅读Niche); c* \' d; w% b' O5 _! `
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广告组数量:4 - L; R4 ^' J7 V+ h% l+ q8 @* M' d" S
广告组预算:$10 ; a* ]1 f' }( o* d Z/ T1 C+ \( K& f. T A3 t# d* ~
受众规模:240-1.7M , R. A+ R( ~, i6 W% k% n2 } * C/ d8 L9 w$ Y) Q% a3 y' K& DTargeting3 c7 c( \/ I4 @! i$ d1 G
2 H' r) d6 T3 |) H* `* L2 g#1: Interest Targeting – book lovers ( Book Club, Book Club Girl, Book Lovers, BuzzFeed, I Love Reading BooksEbook Lovers Books Targeting2 \; x# f% r* C Y* d% @' _
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#2: Interest Targeting – the reading room Targeting7 A" P; _' m5 P2 \: W3 z
6 Q h$ |/ U' o#3: Interest Targeting – Bookbub Targeting * Y# W5 p3 Q4 S. w* y9 k3 F0 r7 `2 d- A& F8 A' l
#4: Interest Targeting – For reading addicts - J0 J) I* O! ~! B; T4 Q8 d$ @- m( a3 e+ \
Winner 3(吉他Niche)4 J1 C8 Z1 i% {6 @5 u7 X* H
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广告组数量:3 7 p4 R8 O- L; X! s; | C 9 o9 _6 {1 ~3 k5 V7 c广告组预算:$5/ B- E6 s4 _. f4 g# }. l( W& v' B% z7 m
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受众规模:200K-650K $ T' D( Z5 v3 r0 D. ? }4 h! Z) {8 m- ?5 Q! ~$ w. I6 ]% {1 z
Targeting0 g& c( N4 B( x6 u% D$ U
0 C/ l# g8 l0 l4 `5 c0 Q0 S#1: Interest Targeting – Guitar Love (Guitar Life, Guitar Lovers, I LOVE GUITAR, , I Love My Guitar Love Playing The Guitar, Playing Guitar) 7 K9 {$ [4 ~$ v0 S! a. X: @( A5 v
#2: Interest Targeting – Magazines & Websites(Acoustic (magazine), Acoustic Guitar (magazine), Classical Guitar Magazine, Cutaway Guitar Magazine, Guitar Magazine, Guitar Player Magazine, Guitarist (magazine), GuitarTricks dot com, justinguitar dot com ultimateguitar dot com, Vintage Guitar (magazine), Young Guitar Magazine) 0 R7 M7 y- l# n! d2 C1 W v& D" K# E$ f/ N; ?/ l#3: Interest Targeting – Guitar World : d3 Y; C% a; ]" y5 \9 O- T5 z8 X6 t * G# J8 n# G \6 o) s4 ]这里还有一些洞察数据: i+ M" S& T; Y # m' w1 \& O$ J2 T8 d0 A* N总利润: $117,013.90 ; R. l- T/ U! F9 c* N! K总时间: 16天! T* o* m7 k" w& |7 s. M
平均日利润: $7,313.36 $ U+ B o0 t3 R% {. W& M2 Q5 W12月份大约20%的利润都来自于电子邮件营销。去除这个,那么有$93.6K的利润是来自于FB广告的 % @/ w6 Z# s9 H9 x产品测试数量:大约40-50,每天2-3个 3 U# z! d% X8 s# A: R& o0 a5 O, s7 J广告花费:$31K4 Y5 ?7 c8 |; d6 b5 Z! i+ e0 }/ V
ROAS:3X ' T4 Q3 V$ Q9 j7 E经利润:17%($15.9k)2 T9 x _# x* z9 a
供货:私人供应商