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请问desktop的banner流量点损一般是多少?

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发表于 2017-11-11 13:46:26 | 显示全部楼层 |阅读模式
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我的流量源是TrafficJunky,VPS是10刀/月英国的Linode,target的国家也是西欧,每天的流量也不多,差不多2000点击,可是我发现本月这个vps上的两个campaign,& ]. x& P7 o" f0 E. e, Y5 |6 ?
Campaign1在TJ后台显示点击11094,在iMobiTrax显示10087,点损差不多9%;5 Q" W4 l  b; \  Q0 A
Campaign2在TJ后台显示点击6743,在iMobitrax显示5909,点损13.4%。$ ]$ |5 c# P, w- ?6 {7 D# o

9 Y) z" |% s, o" \我感觉点损好大,以前即使是pop流量,有时候优化好也只有10%,可是banner流量点损这么大,有些不能接受。+ R0 V" E* ~# A' [
请问这个点损率正常吗?一般是多高?! _/ E/ |2 ?& d0 Z; F% w
刚接触banner流量,请前辈们指教。
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发表于 2017-11-12 14:32:39 | 显示全部楼层
可以仔细阅读一下,做个split test
- ~3 ~+ N+ m, m; cUsually during redirection around 5% of traffic is lost and that is perfectly normal.( D7 E: y4 d/ c0 U) r1 b1 c1 |; H! @) @
In case of higher traffic loss, we suggest to open a test campaign to a link shortened using bit.ly or similar tracker to have trusted 3rd party stats.
* X  V7 o6 l4 G4 XBe aware: Seems like some link shortening services, for example goo.gl, respect DoNotTrack header sent by Internet Explorer and do not count that traffic at all. To achieve valid results, test on non-IE traffic or use link shortening service that does not respect the DoNotTrack header.
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, v! v8 y+ q/ w: K- D5 [In some cases, you might see a higher traffic loss happening between PopAds and the shortening service.8 l: }9 @/ N  h) L9 u+ M) I6 ?
Unfortunately, due to networking connectivity in some countries, traffic loss will be much higher. We are aware that for example mobile traffic from Thailand tends to have much higher loss rate, yet we are not able to do anything with this. Luckily, as it affects all our customers and we are a bidding system, such problem is automatically taken care by lowering prices of such traffic.4 K( H2 D  F; ~4 W. K6 n0 b, ?* t

& @* e. K7 W# M' ~. A7 W) K8 TIf the link shortening service counts our traffic well, but your tracker indicates high volumes of lost traffic, this might be caused either by incorrect counting method or technical setup of your tracker.
! ~+ \; [* `" N2 w/ o1 O- AAs visitors tend to close popups/popunders fairly quickly, JavaScript based counters like Google Analytics tend not to count our traffic very well. We suggest using a tracker based on redirection/request or at least on a tracking pixel.
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发表于 2017-11-14 18:08:20 | 显示全部楼层
排除掉firefox: N0 d- ]- b8 W: D& n0 t5 y& G
7 {7 d+ H! a& U! D- Z% x6 }: R
你会发现点损消失不少
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